bluuebunny/crossref_metadata_2025 huggingface dataset:
Perancangan Komunikasi Visual Film Animasi Pendek “Dewi Yang Kesepian”
Authors: Suryajaya Pamela , Puspitasari Dyah Gayatri
Published: September 2017

This research is to gain, collecting, and analyze data needed to design short movie animation in 3 dimension technique about gods and goddesses myth in visually attractive so it could attract teenage audiences to send the message. The research method is direct survey to the location, i.e. Pura Merthasari, Wihara Dharma Bhakti (Klenteng Petak Sembilan), National Museum, and library. Besides, it is supported by literature media like books, magazines, and journals and internet references related to topic. The expected result is to reissue the cultural richness of myth in Indonesia so that it could be disseminated in to the myth animation film of gods and goddesses. The overall conclusion in today’s era is that visual communication media like film and television show are attracted teenagers. Therefore, by using animation film media, teenagers will be interested and attracted in national’s gods and goddesses myth, because the local show is just like international show.
Ekspansi Karir Desainer Grafis Menjadi Desainer Grafik Bergerak sebagai Ruang Besar Dalam Kreatifitas
Authors: Yaniadi Arif
Published: September 2017

Due to the development of technology in film and video in a decade, there are many opportunities for a graphic designer for more experiments in the moving images. This development brings convenience for both video technology and data transfer or video result, which allows a graphic designer not only saw one static design in print media, but make it more active and dynamic. For instance, if a logo created in motion version, this will enrich and convey the meaning behind the logo, although it appears briefly in 5 seconds duration. A graphic design does not have to be a static or passive; it can float, jump, fly, dance and also change shape into different shapes. After defining the visual elements in motion, it can be achieved stunning results. Some made by techniques which are difficult, and mostly we ask how this could be done.
Piramida: Peninggalan Karya Seni Dunia dari Wilayah Barat Hingga Timur (Bagian I)
Authors: Wijaya Hanny
Published: September 2017

There is a terminology that human learn from the past to reach a better future. Based on this understanding, human start to learn history. Scientists learn history from historical building and cultural heritage from the past. One of the most important buildings is pyramid. For quite a long time, many people do not know that pyramid is only a fundamental form. Everytime people hear a word ‘pyramid’, they will directly refer to Egyptian Pyramid. However, there are many different forms of pyramid and they were scattered around the world, from western to eastern countries. Besides Egypt, some countries that have been well-known about their pyramids are Mesopotamia, Egypt, Sudan, Nigeria, Greece, Spain, China, Mexico, North America, Italy, India and Indonesia. In this first part of research, it will discuss Egyptian and Mesopotamian Pyramids as the oldest western cultural heritage in the world. Hopefully, this research will enhance the knowledge about pyramids more specific and reader will be able to differentiate the function and form of each pyramid in the world.
Kebudayaan Sebagai Suatu Komitmen Kesadaran Diri untuk Mengangkat Tradisi sebagai Konsep Contemporary Vernacular pada Interior dan Arsitektur
Authors: Morika Doni
Published: September 2017

Humans are part of the natural environment or, in the context of human culture to use reason and mind to be able to coexist with nature. But the more advanced capabilities of human thought and the further development of technologies that make, the pattern of human origin in order to live in harmony with nature the more degenerate into an attempt to conquer nature. Associated with the times, 'needs' and 'demand' from the user will be higher, both in terms of function and aesthetics. A design must be able to also follow the movement pattern of the trend that occurred in the community to be recognized. Through discourse Contemporary Vernacular Architecture in the Interior and revealed in some design work, as object of study is the existence of a work done by several designers and architects in Indonesia as a commitment to self-awareness to lift a tradition contained in Sundanese culture.
Spa as Arena of Career Woman Resistance to Patriarch Domination
Authors: Wahyuningtyas Bhernadetta Pravita
Published: September 2017

This study examines the career women who use the habit of treating the body through the routine of coming to spas, which aims to overcome the dominance of patriarchy. This study uses several concepts. First, muted group theory, which states that woman, is the one that silenced; so to overcome this condition, women should perform self-transformation. The transformation is aligned with the second concept, feminist existentialist, which defines the transformation as the change of a woman concept from Other to Self. The transformation can be achieved not only by working outside the domestic sphere, but also supported by a good appearance through a complete body treatment. Grooming habits acquired through socialization that derived in woman since their childhood. The socialization is about how women as a person who is considered weak by the world of patriarchal domination using the power of their beauty to master, subdue, and break the domination in her life. Then, with their good appearance, woman can express their existence in everything that they do from object become subject. Spa and the whole result of the activities contained in it then consciously become a way of resistance that being used by the career woman against the domination of patriarchy which overshadowing their lives.
The Meanings of Vittorio’s Dreams in Vittorio, The Vampire
Authors: Jhon Alex
Published: September 2017

The novel Vittorio, the Vampire has a deep interest in dream. Using Freudian Dream Theory, it can be classified for Vittorio’s dreams. The focuses are Vittorio’s dreams for the meanings. Vittorio is the protagonist of Anne Rice’s novel, ‘Vittorio, the Vampire’ and the novel is a vampire romance genre. The article is analyzing the novel through library research. The main classifications of dreams are focused on the symbols from Vittorio’s dreams. Using the Dream-work processes, the symbols then classified into more specific contents classifications. Each symbol in the Flower Meadow dream then classified thoroughly. There is another dream which is his Siblings’ Severed Heads but, the focus will be more to the meadow. From the symbols, then Vittorio’s feelings throughout the novel are classified. The findings of the classifications are more on Vittorio’s love with the female protagonist, Ursula.
Pengenalan Teori Servicescape dan Penerapannya dalam Desain Interior
Authors: Ruki Ulli Aulia
Published: September 2017

The reason of constructing the building facility is to facilitate users’ activity and service. The article purpose is to introduce servicescape concept as a part of route that could be used to measure users’ satisfaction level towards interior facility by giving additional value in selling goods and services in the building. Servicescape theory is one physical prove that could influence somebody’s point of view about physical environment in a commercial facility. Some points discussed in servicescape are style, design, sign, space layout, function, and ambient condition. Method used is literature study from some books along with illustration analysis related to commercial facility interior. The expected result is to give point of view from servicescape theory that could be applied by an interior design in defining design concept especially related to commercial facility. The conclusion showed some points in servicescape theory that could be used to direct and deliver the designer to design concept decision that would satisfy facility interior users.
Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac
Authors: Citra Anathasia
Published: September 2017

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business.
Dampak Pelaksanaan Sistem Pemerintahan Feodalisme terhadap Pembentukan Sistem Stratifikasi Sosial (Shinokosho) pada Zaman Edo
Authors: Andriani Sri Dewi
Published: September 2017

Tokugawa governance is military rezime government in Japan during 17th to 19th century. The governance was led by a general or known as shogun helped by daimyo or the head of district governance or han. Shogun was held hereditary by Tokugawa family. Japan military governance applied tightened inspection for the people to maintain the power. One of well-known stratification community social system is shinokosho, which divided people into four social classes: military, farmer, trader, and artisan. The research will discuss problems in the effects of feodalism governance system towards the formation of social stratification system shinokosho. The research methods used are descriptive, analitic and qualitative. The result is that the application in this tightened system made people could not change status that finally made Tokugawa family hereditary could have the governance power for more than 250 years.
Analisis Industri Retail Nasional
Authors: Martinus Handy
Published: September 2017

Fast moving in retail industry is the latest trading industry in trading chain. The study is to identify the condition of retail industry in Indonesia. This uses normative juridical approach. The research material is gathered by literature or document review. The analysis for modern retail industry is conducted through qualitative, thus explaining law material gathered from library being selected, arranging systematically, and finally getting conclusion figured to answer problems related to the rules for monopoly and dysfunction business competition in retail industry. The study result showed that modern market, which so far having a good performance, will have challenges. One biggest challenge is the potential for slow-moving revenue growth as the effects of slow-moving economic caused by global crisis.
Namestyle sebagai Pencitraan Visual Sebuah Film Animasi
Authors: Kartika Rina , Riyadi Tunjung
Published: September 2017

Animation movie is one communication media. Image shape that could give reality impression to be interested message sender. History showed that special animation movie gives its own space and style to impress the audience. It is factual that audiences in any ages could acknowledge and enjoy animation moview. The fast-moving development of animation is along with the development of animation technology. Other factor is about promotion and story appeal of related movie. Promotion and story will give identity towards movie title. The movie title, which written suitably, has different appeal that will approach audience to watch the movie. In defining title and identity, there are different ways and designs, so the identity will last remain in the mind of the reader. The article describes namestyle and its relation with characters in some movies, especially Hollywood animation movie.
Pengaruh Tipografi pada Era Massimo Vignelli terhadap Tipografi Michael Bierut
Authors: Harnoko Irwan , Setiautami Dria
Published: September 2017

Massimo Vignelli is a senior graphic designer lived in New York, as a vocal modernism against post-modernism. His statement firmly opposing post-modernism in several occasions: interview in Helvetica the movie, typeradio, talkshow, and some articles in Looking Closer or AIGA Journal. Graphic design works of Massimo Vignelli reflected his characteristic, which is firmly choosing typeface. Typefaces of Vignelly are around 5 typefaces: Bodoni, Helvetica, Times Roman, Century, and Futura. The article uses formal analysis method. The writers collected materials about Michael Bierut, Massimo VIgnelli and Tibor Kalman from books and websites. The writers compare the typeface opinion of Massimo Vignelli (modernism designer), Michael Bierut designer (transition era designer from modernism to post-modernism), and Tibor Kalman (a designer in A Century of Graphic Design, as the influencer of Bierut’s betrayal over Vignelli).
Peta Usaha Kecil Menengah (UKM) Jalan Syahdan sebuah Hasil Penelitian Proyek Workshop Do Good Indonesia
Authors: Wulandari Sari
Published: September 2017

Syahdan Small Medium Enterprises (SME) map around the campus BINUS Syahdan Syahdan precisely along the streets and alleys that connect with it, ranging from Seven-Eleven to Circle K, which has become the backbone of student activities on campus so as to facilitate students in accessing the small business as well as media liaison for SMEs to communicate with the target market. The research was conducted referring to the science of Visual Communication Design Discipline. The purpose and benefits of this research is to use scientific and practical the SME Map of Jalan Syahdan and research results in the form of advice which are based on Cognitive Principle for ID member, Communication Principles for ID member, which is based on ease of implementation, the function of information for ID, which will tell us the effectiveness of media communications, and aesthetics. It is expected that the information in it will be delivered properly, can bring out the character right BINUS University and establish a positive image in the mind of the reader. In the results of this study will be presented the data and advice needed as a reference by them who will develop the SME Map of Jalan Syahdan.
Pornografi dalam Balutan Film Bertema Horor Mistik di Indonesia
Authors: Herawati Erni
Published: September 2017

The film industry in Indonesia has been through ups and downs. As an industry, thus there are usual things the film creators done to take financial benefit from the film industry. Some researches show that messages brought by mass communication media is no more that political and economic efforts from media to get much more benefits. Therefore, it is acknowledged that Indonesian films lately put horror and mystic theme beneath in order to get closer with Indonesia culture as the consumers. However, it is issued when the mystic theme influenced along with pornography. Ethics development efforts and law enforcement must be the continuous material to discuss the problem solving.
Design and Application of PIs in Indonesian He: Key Policy Implications
Authors: Simanjuntak Risa R.
Published: September 2017

This literary studies focuses in discussing key political implications in the design and application of Performance Indicaators (PIs) in Indonesia include competition and government’s agenda on research in HE. It is found that the competition is mainly addressed by the current practice of Journal Accreditation as giving benchmark for quality in research. This government’s agenda on research has caused some dilemmas in managing education as complex process. Some suggestions are given in answering to these dilemmas. First, PIs should be regarded as products of current situations and demands. Second, application of the design will have to be assisted by the nature of the institution. PIs should also not be considered as absolute indicators for quality but rather as catalyst toward development.
The Functional Slots of Finite Verb Tagmas
Authors: Muhartoyo Muhartoyo
Published: September 2017

Tagmemic analysis is a comprehensive language analysis introduced by Prof. Kenneth L. Pike and Evelyn G. Pike from the Summer Institute of Linguistic, USA. This analysis enables linguists to study a language, especially the one which has not been studied before, in a more comprehensive manner. This study attempts to reveal functional slots that be filled by finite verb tagmas in English. The data for this study were taken from various published printed media which have high standard English. Ten different sentences were selected to be analyzed using Tagmemic analysis. Slot-role and four-cell analysis were conducted in this study. The result of analysis shows that Predicate Slot in English must be filled by finite verb tagmas. As the predicate is the essential or obligatory element in a clause construction, the ability to identify the occurrence of finite verb tagmas in English is compulsory. Finite verbs tagmas have different roles depending on the type of clauses. Tagmemes following the Predicate slots also vary depending on the transitivity of the finite verbs.
The Relation Between Home and Identity in The Girl From The Golden Horn by Kurban Said
Authors: Ayuningtyas Paramita
Published: September 2017

The focus of this research entitled The Relation between Home and Identity in The Girl from The Golden Horn by Kurban Said is the relation of meaning of home and someone’s perspective of identity. The research is conducted by analyzing the two main characters, Asiadeh and Abdul Kerim, and relating the conflicts they are facing to identity concept by Stuart Hall. Hall mentioned that identity is a process of becoming and also a matter of someone’s position in the world. The discussion points out the identity crisis experienced by Asiadeh and Abdul Kerim when as Easterners, they have to live in Western world. It also shows that the characters finally succeeded in finding their home when they have taken their duty given by their their identity as the part of Ottoman Empire, which is to marry each other.
Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi”
Authors: Rosidah Rosidah
Published: September 2017

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.
The Perception of Binus University Chinese Speaking Teachers Towards The Speaking Test Questions
Authors: Yetty Yetty
Published: September 2017

In relation to teaching and learning language, speaking always becomes an important skill. Speaking lesson has been designed as the main course in foreign language teaching and teachers have to master the teaching method in class, and he must be able to design a standard speaking test to assess student capability in speaking. In this article, the writer uses the theory of standard speaking test design, and combines it with the result of interview with three speaking teachers of the Chinese Department, BINUS University. This is to analyze the speaking test design and content. The result of the analysis shows that the important parts in speaking test design are reading, questions and answers, and the narration. It is used to assess student’s expression, communication, and the level of phonetic abilities For the test content, the three teachers think  that the material must be studied before and it is also possible to use small part from other materials outside the textbook.
Psikologi Olahraga dan Filsafat
Authors: Kusumajati Dian Anggraini
Published: September 2017

The awareness that sports was an international science that emerged in the mid of 20th century, and in Indonesia it was officially acknowledged in 1998 by an sport science declaration. The application of psychology in sports was to support the sport talent in a person could be well developed without any constraints in his/her personality. Eksistensialisme  is a branch of the Phylosophy that reflects that men always exists in his/her life. Phylosophgy played important role in integrating many science reviews that could be formulated in sports having ontology, episthemology, and axiology dimensions which was in line with other sciences. Sport Psychology and Phylosophy reviews reveal the importance of the “root” of them in order to develop it, as well as to introduce sport psychology in Indonesia.
An Overview of Theories and Issues on Vocabulary Learning Strategies in The Second Language Learning
Authors: Temmy Temmy
Published: September 2017

The research on language learning theories played important role in TCFL research. Article sorts out and summarizes the issues and theories on second language learning and vocabulary learning’s strategies from both Western and Chinese scholars. It can be summarized that  Western scholars have started a broad scope research in vocabulary learning strategies since their early times, then, the research’ results have helped to give a solid and important foundation for the development of vocabulary learning strategies nowadays. Even though TCFL scholars have realized the importance of vocabulary learning strategies in the process of second language learning and more research are being done, but until now, the amount and quality of research in this field still needs to be improved. There is still a big space in the diversity perspective of research that needs to be filled. Article presents  the history and development of the theories of vocabulary learning strategies to help impel and deepen the research of TCFL.
Literacy Study of Tcfl Teacher Competencies
Authors: Zhang Sofi
Published: September 2017

TCFL teachers’ competencies are a new and popular field of research in the Chinese language. These competencies will relate to the knowledge and skills that TCFL teachers should have, such as the knowledge in linguistics and Chinese linguistics, theory of the second language, learning strategies and teaching methodologies. Beside that, teacher should have a good awareness, psychological and emotional control. This article summarizes the results of literacy study of TCFL teachers’ competencies. At first, these seem difficult to achieve, but by consistently accumulating teachers' knowledge and skills, its can help to give new TCFL teachers a clearer understanding of their role in education and help them make preparations. Accumulating knowledge and skills, controlling the role of psychology and emotions are very important that TCFL teachers must have as their lifestyle.
Kantor Nirkabel sebagai Terobosan Budaya Kerja Baru bagi Pekerja Individual
Authors: Latif Fauzia
Published: September 2017

Today’s technology much influences people’s working environment. The current technology has created a working culture that is not rigid and conventional, but a flexible working environment, in terms of working site, how to work, and the products. A wireless office with its facilities is a breakthrough for both individual worker and teams in the modern era.
Peranan Warna dalam Karya Fotografi
Authors: Gunawan Agnes Paulina
Published: September 2017

In the photographic development, the existence of color as part of the supporting aspect in the art of photography, is definitely influencing the final work of a photographer - whether it is a theory of color as lighting, or color as part of a pigment or chemical compound as part of physique from an object. Choosing a photo object based on colors can also create a meaning or theme in a composition of picture. This is the same when photo shoot is done with lighting that contends specific character or qualities of colors. For example, the use of color gel on the lights can create a condition that will be different when pictures are taken with white lights. Colors in photography can also give an expression or show an emotion visually that the photographer is trying to convey. With that said, a photographer who understands color concept can fix or anticipate any unwanted condition using a filter, for example, when lighting is contaminated with colors which changes the effect from the original color of an object. Therefore, with a thorough knowledge about colors, one can maximize the work just by making use of the available color aspect as part of the art work.
Kiat Belajar Sistem Gerak Karakter Animasi
Authors: Indraswari Erika Dignitya
Published: September 2017

Every animator has a different way of planning to make animated characters motion system. Planning makes animation can be done by making the timing including with the drawing motion pose options on the character, making self-video recording contained own acting choices, and studying references in accordance with the animation that will be created. Creating animated characters requires skills in image selection, acting, and timing. Before going through the process of making animation, an animator must know and understand the characters and situations in a scene. Every movement and action should have a reason to show the personality of the characters in order to complete the story supports. In addition to the nature of the characters, an animator also needs to know the situation in a scene. Many animators use animation principles that have been developed by Walt Disney Studios, USA, to improve their animated creations. Yet, many animators also develop their animated creations using principles that have been developed in Japan. However, the discussion in this paper is the animation using the principles developed in the United States.
Kisah Sukses Inovasi Marketing from Commodity Becomes Solution (Studi Kasus Tentang PT Holcim Indonesia Tbk)
Authors: Martinus Handy
Published: September 2017

Cement is a strategic commodity. Indonesia as a developing country continues, cement becomes something absolute. Particularly, in the next few years, infrastructure development continues announced. To it, we need to anticipate the occurrence of scarcity (shortage) of cement to meet the needs in the country in the next couple years. Fears of a shortage of cement in the country are quite groundless. Currently installed production capacity of the national cement industry around 47.5 million tons per year, spreads over nine locations in Indonesia. Meanwhile, the average utilization rate of production capacity cement plant reaches between 80% -85% or about 38-40 million per year. Meanwhile, the current level of cement consumption reached about 33 million tons (still a surplus of about 5-7 million tons). The problem is, if the shortage is met from imports, it could damage the domestic cement industry. Therefore, to meet the interests of industry and consumers, the best way is the expansion of the new plant. And to support the expansion of the factory in the country, clearly requires a major investment. Based on the assumptions above, Holcim as a newbie in the national cement market, which previously bought cement Cibinong also takes part in the national market. Now, Holcim is not half-hearted continuously expanding its new factory in Tuban to increase the strength of its two plants that are already running. A series of innovations in marketing activities are carried out, ie not just treating cement as a commodity but rather providing a range of service solutions to users via the outlet solution that provides aid earthquake resistant building design, material supply multi-brand, as well as a series of cooperation in the process of financing by establishing cooperation to the bank.
Conversational Implicature of Peanuts Comic Strip Based on Grice’s Maxim Theory
Authors: Muhartoyo Muhartoyo , Sistofa Sistofa
Published: September 2017

This article discusses about conversational implicature that occurs in Peanuts comic strips. The objectives of this study are to find out the implied meaning in the conversation between Charlie Brown with Lucy van Pelt and Lucy van Pelt with Linus van Pelt to evaluate the existence of maxim flouting and maxim violating in those conversations in relation to the four maxims such as quantity, quality, relation, and manner. Likewise, this study attempts to find out the reason for using conversational implicature in a comic strip. The writers uses a qualitative method with library research concerning to Grice’s maxim theory to analyze the conversational implicature. Based on the analysis, it can be concluded that all the comics that comprise 14 comics generate conversational implicature since all the characters breach rules of maxim. The result of this analysis shows that flouting maxim of manner has the highest occurrence of conversational implicature and the least occurrences belong to flouting maxim of relation and violating maxim of quantity. Moreover, the writers concludes that to make a successful communication ideally the speaker and the hearer to cooperate in the conversation by saying explicitly so the hearer can grasp the meaning as the goal of communication is to deliver a message to the hearer.
Perbandingan Metode Depth of Field pada Lensa Kamera Fotografi dengan Efek Lensa pada Software Animasi
Authors: Fathoni Ahmad Faisal Choiril Anam , Syamsuddin Dermawan
Published: September 2017

The knowledge of photography becomes fundamental importance in the understanding of digital cinematography. The work of a good photography is a blend of knowledge and photographic ability (skill) correctly. By learning photography properly, it allows an animator or digital art workers to apply some standard cinematography as well. By knowing the comparison between photography with "photographic" in 3D animation, animators will be easier to create a digital aesthetic standard with the help of the software. This paper discusses the comparison of the use of photographic camera lenses and camera parameters found in animation software 3D Studio Max. The final form is the camera pictures and parameters of used lens with the results of rendering images with the software-related parameter.
Fenomena Mal bagi Masyarakat Urban di Jakarta
Authors: Nediari Amarena
Published: September 2017

Mall building is a place where urban communities come together with their specific interest. People go to the mall with their independent needs without any emotional bonding between each other. As a public space, mall is trying to meet the needs of urban communities especially as an entertaining space for the visitors. Go to the mall has become a way of life in urban society, as a destination for the whole family. While on the other hand the existence of many mall building are the traits of sick city, because as a public space, city does not meet the social and environmental objectives anymore. Jakarta has more than 75 building mall, it has exceeded the limit of the population. Mall has become a phenomenon because it has met the lifestyle of urban society but on the other side mall has spent water absorption area. This disagreement about mall building requires a mall that friendly to the environment, so that the green open spaces and water absorption area can be provided or replaced as well. The next discussion is about mall that should build friendly to the environment and its importance to the urban community.
Pentingnya Peran Logo dalam Membangun Brand
Authors: Oscario Angela
Published: September 2017

Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must reflect the soul of the entity. Considering how important a logo for a brand, a logo should be designed seriously. Ironically, there’re so many fast, and cheap logo design services that create an instant logo. Why is it happened? It’s because the brand owners have a lack of awareness of the important of a brand and a logo. It’s also because there are a lot of designers who have no respect on their profession. These kind of designers offer cheap services for an easy money with a little work. This situation can be bad for both of the brand owner and the designer. The price of logo design will be cheaper and cheaper, and the brand will not be developed well. That’s why it’s important to raise the awareness of the importance of a branding and a well designed logo which represent the soul of the entity.
Students’ and Lecturers’ Perspectives on The Factors Influencing One’s Metaphor Competence
Authors: Dewi Ienneke Indra
Published: September 2017

This article aimed to see the perspective of lecturers and students regarding the factors influencing people’s metaphor competence in daily life. Twenty-one students were interviewed and ten lecturers were sent a questionnaire asking about the factors that might influence the use of metaphors. The results show that both lecturers and students agree that language mastery is not the only one which determines the ability of people in comprehending and producing metaphors. Other non-linguistic factors such as habits, environment, personality, social network, logical thinking and general knowledge also influence people. The respondents propose that metaphors are to be taught to students not only in language subjects but also in other subjects such as Character Building or other social subjects.
Tanggapan Terhadap Kami No Shiten dan Mushi No Shiten No Gengo Bunka dari Prof. Someya Yoshimichi
Authors: Tjandra Sheddy N.
Published: September 2017

This is a preliminary study about Japanese conception of the world’s language and culture. Prof. Someya Yoshimichi, emeritus professor from Shizuoka Unversity Japan, in an international conferene on Japanese studies held at Universitas Nasional Jakarta on February 2012, has pointed out that the present world’s language and culture can be divided into two categories. One is God’s Language and Culture, and the other is Insect’s Language a Culture. According to him, the God’s Language and Culture is mainly from European and American (Europe), and the Insect’s Laguage and Culture is mainly from Asian especially from Japan and South-east Asia. The writer does not understand why the Japanese takes God and Insect as a pair of contrastive culture. Therefore, the writer collected data from Indonesian indigenous culture, mainly from public beliefs and religions to argue about the Japanese pair of contrastive culture.  This writing uses qualitative interpretation method (hermeneutics) and a method of descriptive analysis to understand Indonesian data, and to present the results of interpretation. For previous studies, the writer took the Japanese and Chinese In-yooron to check the realities of Japanese conception, and also took hipernym and hyponym theory from semantics to check the contrastive meaning of the word God and Insect. In short, the writer sees that God and Insect are not an antonym, and also have no contrastive meaning in any sense of semantics and logics.
Fungsi Garis pada Desain dan Sketsa
Authors: Widyokusumo Lintang
Published: September 2017

In the early stages of designing a design, sketch is an initial beginning of the creation of a powerful idea. Preliminary sketch forms structured or free lines to try to catch an idea or a model that will be realized in the design or picture. The process behind the stunning design starts from a dot and lines to the structure and expanded into a variety of alternative designs. The role of a line is often underestimated and exacerbated by the increasingly rapid development of technology, which makes people lazy to explore manually. The strength of line/scratch built through a continuous training process produces bold, spontaneous, and characterized lines.
Pendidikan yang Memanusiakan Manusia
Authors: Christiana Esther
Published: September 2017

Education helps people to perfect her/himself as a human being. Education and being human is an integral part, regardless of what the goal or hope for the future. Humanity becomes an important part of the mission of education. Humans are creatures who have special abilities. All things humans do come from natural gift, perfect gift of the Creator in the form of body, soul, mind, and feelings. The perfection of a human is in the nature of humanity, not in his/her efforts but rather as the Creator’s gift. Human perfection in human dimension exists in human imperfection. The perfection in imperfect body is that it has weaknesses, can feel pain, has the ability and endurance limits. The perfection in vibrant soul is that it is full of passion and fragile and may die prematurely. The perfection in feelings is that it can be angry, sad, disappointed, excited. The perfection in mind is that it can think of things that constructs and ruins, creates and destroys. Education plays roles in human choices, the destruction/development of human, which destroys or builds, which kills or gives life, which creates or destroys. The education that humanizes human is the education of humanity-oriented with the education model developing for the space dimension of the development of humanity towards the highest manifestations of each dimension, space of freedom, and space for personal reflection or group.
The History of American Frontier and Its Record in Literary Works
Authors: Retnowati Retnowati
Published: September 2017

The spirit of frontier brought by the first settlers to America, has changed  in American continent and it was differently applied by the American government, especially when it became the motivation behind the expansion and anexation. This American frontier became the motivation of the American government to rule over the world. In the history of the American expansion, the spirit of American frontier was recorded in the literary works such as poerty, film, and novel.
Pengenalan Teknik Dasar Fotografi
Authors: Gunawan Agnes Paulina
Published: September 2017

These days, development in camera has become very fast and has made the society easier to develop photography as their hobbies. This can happen especially with the digital era that does not need time to process the films and to print the photos. Nowadays, photographers just need to shoot, check the results, and delete them if they are not satisfied with the outcome, or, they can save them when the pictures meet their expectations. Basically, this really has made both advanced and amateur photographers easy to work better. However, if the user does not completely understand the basic exposure techniques in photography, then it will be such a pity. They will not be able to explore the techniques that can be maximized and used to have the alternatives when it comes to working in the field. By learning these techniques, photographers can make use of the background, surroundings, and the activities of the objects, in order to achieve variations and creativity in the outcome. This is possible when they have mastered and maximized the use of diaphragm, shutter speed, ISO, and all other techniques that can be formed using these basics features.
Psychological Disorder Perilaku Abnormal: Mitos dan Kenyataan
Authors: Gea Antonius Atosökhi
Published: September 2017

There are a variety of behaviors considered as a deviant behavior (abnormal behavior) because it is different to the behaviors generally accepted in the society. Behaviors considered deviant are determined based on certain criteria, used to assess a behavior as a deviant behavior. Behaviors considered abnormal are classified into specific or difference types. Thus, it is known the name of some kind of abnormal behaviors, in light and heavy level. Important question related to deviant behavior is: whether the symptoms of deviant behavior can be considered as a disease. There are different understandings of the past and the present time. From a medical standpoint (these days), symptoms of a deviant behavior are classified as a disease. If so, then there are actually quite a lot of people suffer from deviant behaviors, because the symptoms described as an abnormal behavior are found in many people, though in different levels.
Memelihara Citra Positif RI melalui Radio Taiwan Internasional
Authors: Yunus Ulani
Published: September 2017

Research aims to answer on how to maintain a positive image of the government of Indonesia through Radio Taiwan International. Research used literature study method through data collection compiled based on the results of previous researches in journals and discussing communication, government and media, especially radio media, as well as data collection from seminars. Results of the study indicate that the Indonesian community residing in Taiwan requires intensive media to fill their minds, so that they remain proud to be Indonesian. Thus the image of the government of Indonesia remains positive. Recommendation of this research is the government of Indonesia has to use the local radio as a medium to keep a positive image.
Representasi Kekuatan, Kecerdasan, dan Cita Rasa Perempuan: Analisis Wacana pada Film “The Iron Lady”
Authors: Wahyuningtyas Bhernadetta Pravita
Published: September 2017

People’s perception about women describes how women tend to be labelized with various drawbacks. Futhermore, many films put women as appendages to satisfy the desire of seeing the physical polish only, without portraying positive side of a woman which actually represents her personal integrity. Nevertheless, the struggle of women to prove their existence is unstoppable, such as in “The Iron Lady” movie. The movie intends to persuade women that they need to pump out the power within them to boldly express their thoughts, come out from the mutedness and show their superiority, in smart ways, woman way. Besides, the movie shows some gender imbalances in Parliament and political life which are synonymous with patriarchal ideology. The movie also shows the struggle against the suppression and mutedness of women with the feminist existentialist concept. This study used critical paradigm with Roland Barthes’ semiotic discourse analysis. Research reveals how women represented in "The Iron Lady" and how symbols or values of women should be represented. Results show that women can actually defend themselves and even more after understanding the suppressions. Amid the crush and the dominance of parliamentary colleagues, Thatcher was able to align her position. Though overall ridiculed, doubted, and disbelieved her ability, she took the duty and responsibility as politician and stateswoman. Woman, who is able to oversee, maintain and nurture the country, even stronger, more resilient, and more manly than men.
Analisis Asosiasi Kultural atas Warna
Authors: Purbasari Mita , Luzar Laura Christina , Farhia Yusaira
Published: September 2017

Cultural association analysis of color is an approach to know color from the side of culture. Unlike the previous color studies which see the color from the aspect of psychology, this research of color aims to provide insight based on the colors from local culture. Johannes Itten’s theory of color was used as a basis of thought in this research. The theory was reflected to Indonesian cultures, and this time, represented by Java island. Research used qualitative method by literature study, interviewing the color experts, historians and artists, visiting cultural centers. Results of the research are in the form of morphological matrix cultural over color. Matrix of analysis resulted in argument and study proposal. Students implemented the color schemes from 5 big cities in Java. They were asked to change the color composition of food and beverage packaging. Students may use, explore, and maximize the principle of color in visual communication to achieve contrast and balance.
Akulturasi Arsitektur Kolonial Belanda pada Rumah Toko Cina Peranakan di Jakarta
Authors: Roesli Christianto , Rachmayanti Sri
Published: September 2017

Indonesia is a nation consisting of various ethnicities, races, and cultures. It is because the location of the Indonesian archipelago was in the traffic trade in the early days of the 5th century AD. Chinese ethnic is one ethnicity that already has had a relationship with the Southeast Asian region. In the 19th century shop houses were spread in the coastal areas and concentrated only in the Chinatown. Research used qualitative method with a historical approach. Data were obtained from a variety of literature, both journal articles, books, and the Internet. The results show that in the beginning the shop houses were built by the colonial government to implement a plot system such in the Europe. However, by the influence of the Chinese descendants, limited land with a high population density makes the system become a clever problem solving. Acculturation is a process that refers to the cultural and psychological changes due to encounters with culturally different people. This process allows culture and ethnic groups adapt to another culture. Research concludes that shop house can be seen as a result of Chinese descendants and Dutch acculturation existing in the coastal cities of Indonesia.
A Brief Talk on Translation Issues About Country-Specific Chinese Teaching Material for Indonesia
Authors: Rosalin Kelly
Published: September 2017

Currently, the majority of Chinese teaching materials used in Indonesia has general characteristic usage, and poorly addresses the true needs of Indonesia students. The Chinese teaching materials used in Indonesia are not country-specific but only translated into Indonesian language. This paper evaluated six books, consisting three types of elementary Chinese teaching materials thoroughly observed Indonesian language translation, and analyzed translation issues that occur in the Chinese language teaching materials. Through this observation, it can be seen in translation aspect, still not appropriate for Indonesian students.
‘Far Away Days’ or ‘Far Distant Days’? Assessing Translation Acceptability in Corpus of Contemporary American English (COCA) and British National Corpus (BNC)
Authors: Karjo Clara Herlina
Published: September 2017

Translating Indonesian reduplications into English is not an easy matter due to the difference in morphological form, syntactic function and semantic meaning of reduplications in both languages. For example, the phrase ‘jauh-jauh hari’ cannot be translated into ‘far-far day’. This translation is not acceptable since it follows exactly the form of the original text, or only focusing on the morphological form, while the other two factors are disregarded. Thus, in assessing the acceptability of the translation, those three factors should be considered. However, the acceptability of the translation can also be checked by comparing the translations with the corpus. This article analyzes the translations of 3 Indonesian reduplications by 50 university students and compares their translations with similar expressions found in COCA and BNC to find out the degree of acceptability of the translations. The results show which translations are acceptable and which are not based on the frequency of usage.