Development of the Tourist and Recreational Sphere: Empirics of Digitalization of Public Administration
Authors:   Kyiv National University of Technology and Design, Boretska N. , Krapivina G. ,   Priazovsky State Technical University, Marchenko I. ,   Priazovsky State Technical University
Published: September 2022

The article summarizes the world experience in the digitalization of public administration in the development of the tourist-reactionary sphere and demonstrates the feasibility of introducing digitalization in the adaptation of public administration to the realities of the modern world. It is shown that in the world practice, the digitalization of state management of the development of the tourist and recreational sphere is based on a statistical description of tourist and recreational problems; creation of models for predicting the consequences of government decisions on the development of the tourism and recreation sector; means of measuring the economic efficiency of the development of various forms of organizing the use of the free time of the population. In particular, the digitalization of state management of the development of the tourist and recreational sphere in Israel, Turkey and Puerto Rico demonstrates the feasibility of the goal of digitalization for the state solution of the problems of managing the intensity of visitor flows from the centers of population concentration in the destination and predicting the economic effect of this. In Israel, the digitalization of state management of the development of the tourist and recreational sphere is aimed at increasing the volume of foreign currency entering the country through tourism, and its share in budget revenues, as well as maximizing the saving of resources for the development of local tourism. The digitalization of the Turkish Ministry of Tourism allows government decisions to be made to assess the likely and optimal economic effect from the development of destinations and their qualitative structure within the regional economy; balance the maximum supply and demand of tourism and recreation projects; calculate the surplus and deficit of tourist and recreational services; to maximize the level of costs necessary for the optimal economic effect on the development of the tourist and recreational sphere; optimize the distribution of funds by destination, depending on the potential for the development of the tourist and recreational sphere in each of them; to optimize the seasonal distribution of factors of activity of the tourist and recreational sphere; Determine the latent or existing cost limit associated with changing key assumptions, inputs, and optimal outcomes for the development of destinations. The practice of digitalization of state management of the development of the tourist and recreational sphere in Bulgaria (Golden Sands, Sunny Beach, Albena, etc.) shows that the introduction of the principle of integrated and centralized digitalization of state management of their development deserves a positive assessment. The digitalization of state management of the development of the tourist and recreational sector in the Pacific Ocean region makes it possible to determine the destinations of visitors that attract visitors in different seasons, which determines the characteristics of the destinations; logistic connections and characteristics of transport and information means for realizing the possibilities of communication between the point of departure and the point of destination in a certain period of time. In the countries of the South Adriatic, the digitalization of state management of the development of the tourist and recreational sphere makes it possible to justify the estimated and project estimates for the renewal of destinations. The digitalization of public administration in the development of French destinations gives rise to government decisions on the implementation of design programs for the use of territories favorable for tourism and recreation and to regulate the main parameters of their development. In the United States, the digitalization of the National Park Service is making it possible to implement projects to create nature reserves and tourist and recreational centers in historic cities.