bluuebunny/crossref_metadata_2025 huggingface dataset:
Penghasilan Filem Selulosa Terjana Semula: Suatu Ulasan
Authors: Jafri Nur Fathihah , Mohd Salleh Kushairi , Zakaria Sarani , Md Hassan Nur Jannah
Published: June 2022

Filem selulosa terjana semula (FSTS) merupakan produk yang dijana semula daripada selulosa terlarut secara interaksi fizikal mahupun kimia. Sifat fizikal, mekanikal dan kimia FSTS bergantung kepada jenis pelarut yang digunakan terhadap selulosa, agen penggumpalan, teknik penuangan serta kaedah pengeringan. Pembentukan FSTS sangat bergantung kepada keterlarutan selulosa serta proses penjanaan semulanya. Oleh itu, mekanisma pembubaran di dalam pelarut terbitan dan tak-terbitan yang terpilih serta agen penggumpal seperti air, campuran air dan aseton, asid sulfurik, medium berasaskan sulfat seperti ammonium sulfat dan gabungan di antara dua kumpulan alkohol dan dua kumpulan ester akan ditekankan dalam ulasan kajian ini. Selain itu, kecenderungan aplikasi FSTS yang terhasil berdasarkan pelarut dan agen penggumpal yang berbeza juga diulas.
Towards Academic Medical Library Standards in India: A Call for Action
Authors: Narang Sangeeta , Kumar Vishwakarma Mahender
Published: June 2022

With the rapidly growing healthcare information, medical librarians' roles and responsibilities in health care institutions are expanding, more so in the present context of Corona virus pandemic. Librarians in western countries are engaged in organizing, managing information resources, and offering seamless access to library materials to their users, supporting them with online consultation and research services. Medical libraries in India are slow to pick up the necessary momentum. They are underrepresented in medical education, their roles and responsibilities meagerly defined in institutions’ employment regulations and there is little in terms of medical library standards for India. Even the newly constituted National Medical Commission has not taken note of the role medical libraries can play going by its recently released 'Minimum Requirement for Annual MBBS Admissions Regulations 2020'. What should be minimum medical library standards, role of libraries in medical education in India? In order to answer these questions, the author reviewed: (i) higher education policy documents, inspection documents, UGC guidelines, and their coverage on libraries, (ii) standards developed by professional library associations, and (iii) publications on library standards in international journals. Medical education is a highly specialized area where serving librarians require a unique set of skills to meet the information needs of the diverse users of medical libraries. On reviewing these native documents, it was found that there is little content available for medical libraries to adopt in India. Therefore, to get a wider picture, library standards for higher education developed by professional library associations of the advanced countries were examined. Based on these, a model minimum standard for medical libraries in India is proposed. The right mix of resources, staff, funds, and infrastructure is important for the proper functioning of academic medical libraries in medical institutions. This will in turn enhance the quality of medical education, health care services, and research in the country.
Transition from LibSys to KOHA: A Case Study
Authors: Prakash Tripathi Dhanwantari , Kaur Sarbinder
Published: June 2022

This paper explains the procedure adopted and the issues encountered in transiting from LibSys to KOHA at the Dr. B. R. Ambedkar National Institute of Technology, Jalandhar. Open Source ILMS KOHA has all the modules required for managing library housekeeping operations. All the data has been successfully migrated from LibSys to KOHA. The paper provides guidelines for transition from LibSys to KOHA.
Information Organization Activities in the Knowledge Management Setting
Authors: Masinde Johnson Mulongo , Sanya Otuoma
Published: June 2022

This study examines information organization activities in the knowledge management setting. The investigation commences with the long-drawn debate on the concept of Knowledge Management and the literature that has hitherto reviewed it. Furthermore, the study delves into how conventional bibliographic information retrieval techniques and expert search systems have heretofore been applied in the organization and retrieval of digital resources and if they can be employed in the Knowledge management setting. It is contended that though the procedures, tools, and techniques are effectual and productive, they cannot be utilizedina knowledge Intensive environment. Accordingly, the study puts forth a generic knowledge management frame work that can be applied in a knowledge management setting. In addition, it proposes novel research gaps in the context of information organization.
Application of the Patron Module in Koha Software for Library User Database Management System
Authors: Ghosh Subho , Saha Sujan
Published: June 2022

The use of information and technology has introduced modernism and automation to many aspects of library work and has eased the workload of library professionals. The management of library users and the providing of their effective library services are crucial components of the library system. When a new visitor first arrives at the library, he or she must first become a library member in order to use the library. Currently, the entire process of the library’s membership system is done using the patron module of Koha software. In the present study, all the features of patron module in Koha have been highlighted so that the library staff can perform patron management work quickly. As a result, this study is helpful for library and information professionals to improve their technical skills and expertise while dealing with library users.
‘Like, Comment, Share’: Impact of Social Media Tools on Research
Authors: Jenita Shiloh V. , Fazlunnisa H.
Published: June 2022

The study investigates the usage pattern and preference of social media tools among the researchers and academicians at the University of Madras. A structured questionnaire was formulated and shared with the study group. The analysis reveals that majority of the study population is unaware of the Social Media Tools (SMTs) promoting scholarly communication such as Bit.ai(53), CiteULike (60), EduGeeksClub (54), Emerald Engage (51), SSRN (51) and use SMTs for recreation and leisure purpose only. The present paper also highlights the major deterrents of using SMTs to share research output. The study finds that though addiction can be a major deterrent to use of social media; it is a viable tool in the present environment which can augment collaboration and contribute to determining quality by measuring the ‘likes, comments and shares’ among the academic and research community.
Attenuation Characteristics of High-Frequency Ground Motions from Local Sources Caused by Great Subduction Zone Earthquakes in Northeast Japan
Authors: Miyazawa Masatoshi , Kiuchi Ryota , Koketsu Kazuki
Published: June 2022

Ground-motion attenuation characteristics are examined for the peak ground accelerations (PGAs) and peak ground velocities (PGVs) from strong-motion generation areas (SMGAs), which emit strong high-frequency waves during great subduction zone earthquakes. A conventional ground-motion prediction equation (GMPE) for earthquakes is designed based on the magnitude and distance from the source fault to predict the peak ground motion amplitude. For great subduction zone earthquakes, significant wavetrains of high-frequency ground motions are often separately observed in seismograms, and the corresponding rupture areas are estimated as SMGAs along the plate interface. In this case, although the advantages of using the shortest distances measured from the closest SMGAs rather than the shortest fault distance have been confirmed in previous studies, it is more physically reasonable to examine the ground-motion attenuation characteristics of individual SMGAs based on their magnitudes and locations. Therefore, we examine the attenuation characteristics of the PGAs and PGVs of individual SMGAs of the 2003 Mw 8.2 Tokachi–Oki earthquake and 2011 Mw 9.1 Tohoku earthquake in the Japan subduction zone considering data at stations within an SMGA distance of 300 km and the SMGA moment magnitude. The model, exhibiting the same functional form as a conventional GMPE, is fitted to the PGA and PGV data pertaining to each SMGA that are normalized to a bedrock site with VS30=760  m/s at any distance. The uncertainties in the obtained PGAs and PGVs are 3.6% and 13.5% lower, respectively, in terms of the residual in logarithmic units than those in the results of previous approaches considering only the SMGA distance. This result could help develop GMPEs for SMGAs to more appropriately predict the strong motions generated during great subduction zone earthquakes.
Protes Sosial dalam Puisi Nyanyian Akar Rumput Karya Wiji Thukul dan Puisi Gadis Peminta-Minta Karya Toto Sudarto Bachtiar
Authors: Aulia Azzahra Ilka , Pramesti Daniella Putri , Karkono Karkono
Published: June 2022

Abstract: Seeing the many problems and issues that occur in society, it is not surprising that a literary work raises a lot about these issues. One of the issues that is often raised in a literary work, one of which is poetry, is about social protest, which discusses efforts to criticize or protest against an aspect or problem that occurs in order to produce a self-awareness in society. The main topics of discussion regarding social protest with the poems used are the poem entitled Gadis Peminta-Minta by Toto Sudarto Bachtiar and Nyanyian Akar Rumput by Wiji Thukul. The purpose of this study is to explain and describe the forms of social protest that occur in the two poems. This research uses mimetic theory with a sociological approach to work. The method used is a descriptive qualitative method. The technique used in analyzing is to interpret the data based on the content in the poems and conclude the research results. The data collection technique used in this research is a documentary study technique. The results obtained, namely the poem Nyanyian Akar Rumput, contain social protests against the government. The poem Gadis Peminta-Minta explains the gap in life between the beggars and the rich city people, which can be seen in this poem.
Keywords: social protest, poetry, sociology of literature
Abstrak: Melihat banyaknya permasalahan serta isu-isu yang terjadi di dalam masyarakat, tidak heran jika sebuah karya sastra banyak mengangkat tentang persoalan tersebut. Salah satu persoalan yang sering diangkat dalam sebuah karya sastra salah satunya puisi adalah mengenai protes sosial, yang membahas tentang upaya mengkritik atau melakukan protes terhadap sebuah aspek atau permasalahan yang terjadi demi menghasilkan sebuah kesadaran diri dalam masyarakat. Topik bahasan utama mengenai protes sosial dengan puisi yang digunakan adalah puisi yang berjudul Gadis Peminta-Minta karya Toto Sudarto Bachtiar dan puisi berjudul Nyanyian Akar Rumput karya Wiji Thukul. Tujuan dari penelitian ini adalah untuk menjelaskan dan mendeskripsikan bentuk-bentuk protes sosial yang terjadi dalam kedua puisi tersebut. Dalam penelitian ini menggunakan teori mimetik dengan pendekatan sosiologi karya. Metode yang digunakan adalah metode deskriptif kualitatif. Teknik yang digunakan dalam menganalisis adalah sebagai menginterpretasikan data berdasarkan isi dalam puisi dan menyimpulkan hasil penelitian. Teknik pengumpulan data yang dilakukan pada penelitian kali ini adalah teknik studi dokumenter. Hasil penelitian yang didapat, yaitu puisi Nyanyian Akar Rumput berisi tentang protes sosial terhadap pemerintah. Puisi Gadis Peminta-Minta menjelaskan tentang kesenjangan hidup antara para pengemis dengan orang kota yang kaya raya sangat terlihat pada puisi ini.
Kata kunci: protes sosial, puisi, sosiologi sastra
Simbol Penantian pada Puisi Asmaradana Karya Goenawan Mohamad dan Puisi Hujan Bulan Juni Karya Sapardi Djoko Damono: Kajian Semiotika
Authors: Warti Ane Binti , Nabila Naufal Yuan
Published: June 2022

Abstract: The literary work is known as poetry, which is a literary work that has a wide range of meaning and content can be thought, outlook, ideals, and other issues. Literature can be studied in a variety of ways, one of them being semiotics. A semiotics study is a study that highlights the presence of a work sign. It is discussed in this article two poems from a semiotics standpoint, that is, with a view to understanding and discovering the marks on the two works that are objects. Two objects that serve as a semiographic analysis of Sapardi Djoko Damono's Hujan Bulan Juni and the poem Asmaradana by Goenawan Mohamad. The study employed a kind of qualitative study using the literary semiotics method of (1) data collection and coding using the theory of social structures; (2) data reduction; (3) data exposure; (4) deduction and verification. The result of this analysis is the description that the poem Asmaradana has a sign representing a love story that requires sacrifice and long expectations and the poem Hujan Bulan Juni that describes the fortitude that undergoes long expectations.
Keywords: symbol of waiting, semiotic study, poetry, Asmaradana, Hujan Bulan Juni
Abstrak: Puisi termasuk salah satu jenis karya sastra yang memiliki berbagai macam perspektif dalam menafsirkan. Tak hanya itu saja, isi dari suatu karya puisi bisa memuat buah pikiran, pandangan hidup, cita-cita, dan permasalahan lain yang melingkupi kehidupan manusia.  Karya sastra bisa dikaji dari berbagai aspek, salah satunya kajian semiotika. Kajian semiotika adalah suatu kajian yang menitikberatkan akan adanya tanda yang ada pada suatu karya. Pada artikel ini, dikaji dua puisi dari sudut pandang semiotika, yakni dengan tujuan agar dapat memahami dan menemukan tanda-tanda yang ada pada dua karya yang menjadi objek. Dua objek yang menjadi analisis kajian semiotika, yaitu puisi Hujan Bulan Juni karya Sapardi Djoko Damono dan puisi Asmaradana karya Goenawan Mohamad. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan metode semiotika sastra dengan tahapan berupa (1) pengumpulan dan pengkodean data menggunakan teori struktur sosial; (2) pereduksi data; (3) pemaparan data; (4) penarikan kesimpulan dan verifikasi. Hasil dari analisis ini yakni berupa deskripsi bahwa puisi Asmaradana memiliki tanda yang merepresentasikan bentuk kisah cinta yang memerlukan pengorbanan dan penantian panjang serta puisi Hujan Bulan Juni yang menggambarkan ketabahan dalam melakukan penantian panjang.
Kata kunci:  simbol penantian, kajian semiotika, puisi, Asmaradana, Hujan Bulan Juni
Keabadian Tokoh Perlawanan melalui Sajak Suara Karya Wiji Thukul dan Dongeng Marsinah Karya Sapardi Djoko Damono
Authors: Idris Mokhamad , Setiawan Jodi
Published: June 2022

Abstract: This study aims to highlight the resistance of the characters Marsinah and Wiji Thukul to injustice in Wiji Thukul's "Sajak Suara" and Sapardi Djoko Damono's "Dongeng Marsinah". The term "resistance" is any behavior of low-class community groups with the aim of softening or denying agreements such as building rents, state taxes obtained from the lower classes for the upper classes. The upper class consisted of landlords, states, machine owners, and money lenders. Submission of separate demands, such as a raise in salary, job, land, generosity, and respect for the class above it. This refers to the social situation of each party who is harmed in the social structure of society who fights against the party who harms him. This research uses a descriptive analysis method. Descriptive analysis is a statistic used to analyze data by describing the data that has been collected. Using the semiotic approach of Ferdinand de Saussure. Semiotics is important to understand because our lives are full of signs that must be understood by dismantling all the realities of existing signs. Through this, we can reveal what is behind a meaning contained in a reality. The results of this study provide a social view and message of resistance contained in, there is also a message about the eternity of resistance by both Wiji Thukul and Marsinah figures.
Keywords: resistance; semiotics; Sajak Suara; Dongeng Marsinah
Abstrak: Penelitian ini bertujuan untuk menyoroti bagaimana resistensi tokoh Marsinah dan Wiji Thukul terhadap ketidakadilan dalam “Sajak Suara” karya Wiji Thukul dan “Dongeng Marsinah” karya Sapardi Djoko Damono. Istilah Resistensi adalah setiap semua perilaku para kelompok masyarakat kelas rendah dengan tujuan melunakkan ataupun mengingkari perjanjian seperti sewa bangunan, pajak negara yang diperoleh dari kelas bawah untuk kelas di atasnya. Kelas atas tersebut terdiri atas tuan tanah, negara, pemilik mesin, dan pemberi pinjaman uang. Pengajuan tuntutan tersendiri, seperti kenaikan gaji, pekerjaan, lahan, kemurahan hati, dan penghargaan terhadap kelas di atasnya. Hal tersebut merujuk pada situasi sosial setiap pihak yang dirugikan dalam struktur sosial masyarakat yang melakukan perlawanan terhadap pihak yang merugikannya. Penelitian ini menggunakan metode analisis deskriptif. Analisis deskriptif adalah statistik yang digunakan untuk menganalisis data dengan cara mendeskripsikan data yang telah terkumpul. Menggunakan pendekatan semiotik dari Ferdinand de Saussure. Semiotika penting untuk dipahami karena kehidupan kita penuh dengan tanda yang harus dipahami dengan membongkar segala realitas tanda yang ada. Melalui hal tersebut, kita dapat mengungkap apa yang ada di balik sebuah makna yang terdapat dalam suatu realitas. Hasil penelitian ini memberikan sebuah pandangan sosial dan pesan resistensi yang terkandung dalam, terdapat juga pesan tentang keabadian perlawanan baik oleh tokoh Wiji Thukul maupun Marsinah.
Keywords: resistensi; semiotika; Sajak Suara; Dongeng Marsinah
New Framework for Understanding the Field of Artists Who Work in Community and Education Settings
Authors: Booth Eric
Published: June 2022

This paper presents a Framework for understanding the field of teaching artists (also known by other terms such as community artist, participatory artist, social practice artist, civic practice artist, artist-in-residence and more) in the U.S. and around the world. This paper describes the current state of the field, which is disparate and disorganized and suggests that previous ways of describing it have proved unhelpful.  This pioneering Framework was developed in partnership with practitioners in many communities over years, and was vetted by practitioners in communities around the world to affirm its validity. This Framework was introduced by the author about a decade ago, categorizing the field according to the purposes for which these artists are hired, which turn out to be seven identifiable threads that contain almost all employment in the U.S. and in other countries. This Framework has proven useful in clarifying and advancing the field in a variety of communities, for administrators, for practitioners, for funders, and for those discovering, entering, and advancing in the field. This paper introduces the Purpose Threads and describes each one, giving community-based examples of organizations that employ teaching artists to achieve their goals, and suggesting ways in which one might evaluate whether each purpose is achieved. This paper acknowledges that the seven purposes do not play out discretely in practice, but naturally overlap, and the author identifies a series of basic teaching artist tools that apply across all threads. The author also discusses teaching artist work in digital media, a reality that has burst into prominence during the Covid pandemic. The author invites readers to apply this material in whatever ways are useful.
Serving Those Who Have Served
Authors: Daugherty Lauren , Burkhardt Todd
Published: June 2022

This paper discusses Creative Arts for Veterans, a program launched in 2021 to connect veterans across the state of Indiana with the healing power of the arts. A collaboration between the Sidney and Lois Eskenazi Museum of Art, the Indiana University Center for Rural Engagement, and various community veteran and arts partners, Creative Arts for Veterans utilizes therapeutically informed arts-based approaches to assist veterans and their families in promoting general health and wellbeing. The origins of the pilot project, new adaptations and directions for programming, the overall approach to the program, program goals, and specific examples of programming are discussed.
Disability: Inspiration from the Human Condition
Authors: Canto Yordanis Enríquez
Published: June 2022

Disability has proved to be the theoretical nature of heuristic devices to explore human conditions. The relationship between disability and human condition has rarely been explored. The first section analyzes the vulnerability and dependence of human conditions and how they affect disability through the loss of condition quality. Then it analyzes the special form of possession. The third part discusses that although people with intellectual disability may be irrational. It does not mean that their statuses of humanbeing are excluded. Finally, it explains that although disability may cause the loss of quality, it is impossible to lose the embodiment and sense of belonging to the human family. The heuristic method is used to raise questions according to three hypothetical cases. Disability is a way of representing the human condition and is of enlightening value because it helps to examine the components of our existence.
Pyknotic Cell Features of Buccal Mucosal Smear in Various Oral Lesions of Betel Nut Chewers
Authors: Triani Maulina , Hidayat Akbar Aulia , Kurniawan Aris Aji , Laksitasari Anindita , Prakosa Aditya Priagung
Published: June 2022

The habit of chewing betel nut is one of the predisposing factors that can trigger the formation of various oral lesions and develop into a malignant condition in the form of oral squamous cell carcinoma (OSCC). This malignancy has a low five-year survival rate as early detection is not widely carried out. Early detection can be conducted by examining pyknotic cells to describe the level of apoptosis. This study aims to examine the pyknotic cell features as a marker of apoptosis in various oral lesions found in betel nut chewers. This study is an analytic survey conducted once with a post-test control group design. The study was conducted on 17 betel nut chewers and 17 healthy people as controls. A buccal mucous smear was collected, and cytological slides were made with Papanicolaou stain. Pyknotic cells were counted using a light microscope and Optilab pro camera. This study found several oral lesions in betel nut chewers, namely exogenous pigmentation, lesions resembling leukoplakia, and lichenoid reaction. Furthermore, the result also showed that the frequency of pyknotic cells in betel nut chewers was lower than in the control group. Non-parametric Kruskal Wallis and post hoc Mann Whitney test showed significant differences in the number of pyknotic cells in various oral lesions with a p-value = 0,001. It can be concluded that the consumption of betel nut affected the level of apoptosis, characterized by a decrease in pyknotic cells and significantly different pyknotic cells depending on the type of oral lesions.
Clinical profile and histo-pathological profile of peri-ocular lesions
Authors: Raina Bhavani , Mahajan Sachit , Kai Sanjay
Published: June 2022

Background: Eyelid carcinoma is the most common malignant lesion of eyelid region, and may involve either skin or tarus or inner layer of eyelid. The most common primary eyelid malignancy is basal cell carcinoma (BCC), squamous cell carcinoma (SqCC), sebaceous gland carcinoma (SGC), malignant melanoma, and Merkel cell carcinoma. The prevalence of these malignant lesion vary according to the geographical region. The aim of the study was to correlate the diagnosis of various peri-ocular lesions with the histological diagnosis.Methods: This prospective longitudinal study was conducted over a period of two years in patients with ocular and periocular skin lesions. All the patients underwent incision biopsy of the lesion biopsy material was sent for histopathology examination. The histological profile of the tumour was confirmed by the report.Results: The mean age in our study was 32.7±18.4 years with age range of 18 to 78 years, with 108 females (54%) and 92 males (46%). 173 (86.5%) were benign lesions and 27 (13.5%) were malignant lesions. Right eye was involved in more cases (n=104, 52%) as compared to left eye (n=96, 48%). Upper eye lid was involved more (n=102, 51%) than lower eye lid (n=98, 49%). Epidermal cyst was most common lesion (n=43, 21.5%), followed by dermoid cyst (n=28, 14%). Sebaceous gland carcinoma was most (n=15, 7.5%) malignant lesion, followed by basal cell carcinoma (n=7, 3, 5%).Conclusions: All excised eyelid lesions must be submitted for histopathologic confirmation to achieve 100% accuracy in diagnosis and treatment. Early diagnosis remains essential for adequate functional and cosmetic lid reconstruction.
Initial experience in a novel robotic system: Hugo™ robotic assistant surgery system for robotic inguinal hernia repair
Authors: Balachandran Premkumar , Sivagnanam Subbiah Tirunelveli , Chordia Dakshay
Published: June 2022

The Hugo Robotic Assistant Surgical (RAS)TM system is a modular portable robotic surgical assistant pioneered by Medtronic Limited currently being used as a research device. It was used in performing a trans-abdominal pre-peritoneal repair for bilateral inguinal hernia at Institutes of Hernia Surgery and Abdominal Wall Reconstruction, Apollo Hospitals, Chennai, India. This reports our initial experience in using a novel robotic surgical assistant system in performing robotic inguinal hernia repair.
Das Galerias para as Lojas: o grafite entre a arte contemporânea e o consumo
Authors: Tavares Jordana Falcão
Published: June 2022

Resumo: Recortado de uma dissertação, esse artigo discute as construções sobre grafite, apresentando brevemente

a história da prática e contextualiza seu entendimento de hoje. Também discute os mecanismos de autoproteção do

circuito artístico. Por fim usa o grafite como exemplo das negociações tácitas estabelecidas arte e consumo.

PALAVRAS-CHAVE: grafite, arte e consumo.
As Tchecas do Brasil e a Ética na Comunicação
Authors: Del Duqui Andressa França
Published: June 2022

O presente artigo visa fazer um estudo da ética dentro do quadro chamado “As Tchecas do Brasil”, apresentado no ano de 2011 no programa “Pânico Na TV”. A campanha teve grande repercussão na internet após a descoberta de que na verdade as protagonistas do quadro eram atrizes contratadas para o lançamento de uma cerveja no mercado brasileiro, sem que os produtores do programa soubessem de toda a armação. O estudo, além de trabalhar com a ética dentro da comunicação, trabalha também com os aspectos do CONAR (Conselho de Autorregulamentação Publicitária) a cerca do objeto
Ética da Notícia: por um fazer Jornalístico Hermenêutico
Authors: Vieira Júlia Lemos
Published: June 2022

Investigação sobre a afiliação do paradigma de objetividade jornalística na epistemologia tradicional cartesiana- kantina e proposta de substituição do fazer jornalístico epistemológico por um fazer jornalístico hermenêutico em nome da ética da profissão.
Publicidade e Consumo de Bebidas Alcoólicas: será que desce redondo?
Authors: Prado Luciana Ferreira S.
Published: June 2022

Resumo:Frente a um mundo cada vez mais mediado nas suas relações de consumo e convivência em sociedade,

este artigo busca verificar as alterações históricas do consumo do álcool e o quanto elas sofreram

alterações com as novas formas de regulamentação da sociedade. Bem como, a responsabilidade da

mídia, marcas e órgãos reguladores frente a esta manifestação social.

Palavras-chave: álcool, bebidas, regulamentação, mídia, marcas.
Assessoria de Comunicação "On Line": conceito de um novo marketing social
Authors: Santana Claudiane Rodrigues , Rosa Celso Orlando
Published: June 2022

RESUMO: O presente artigo científico destaca o papel de uma assessoria de imprensa que se encontra em expansão.

Em consequência da proximidade com o leitor ou cliente, as organizações trabalham para um resultado imediato.

A interatividade é outro fator que abre novas dimensões no mundo cibernético. A internet veio para ficar,

e com ela, surgem possibilidades capazes de potencializar o produto em questão. A intenção desse artigo

é criar uma assessoria que ofereça a esse mercado caminhos com resultados reais, e que nos permita sempre

novos conceitos. Atualmente a tarefa do marketing nas redes sociais por meio da internet é indispensável.

Pensando nisso, essa assessoria propõe uma forte ligação entre a empresa e o cliente. Nesse artigo você vai

encontrar como pode ser elaborada essa comunicação, quais os locais que servem de tráfego para o conteúdo

e os efeitos dessa assessoria.

PALAVRAS-CHAVE: Assessoria online; Redes sociais; Marketing;
Convergência na Publicidade: uma análise sobre a presença dos meiso digitais no varejo de telefonia
Authors: Matos Thays Quinta de , Rosenzweig Patricia Quitero
Published: June 2022

RESUMO: Este estudo visa à investigação do modo como os meios digitais são utilizados na publicidade. Assim, ao

mesmo tempo em que o aporte teórico demonstra como ocorre a convergência de comunicação das mídias

tradicionais para as plataformas digitais, o artigo busca, na prática, um exemplo de comunicação publicitária,

no qual, espera-se, que haja a convergência. Pretende-se, portanto, por meio de um caso específico, verificar

se há inserção das tecnologias digitais no varejo publicitário, seja por demanda dos clientes ou, pela assessoria

prestada pela agência.

PALAVRAS-CHAVE: publicidade, marketing, meios digitais, convergência, varejo.
As Métricas do Marketing no Século XXI
Authors: Fernandes Bruno Gregório , Rosa Celso Orlando
Published: June 2022

RESUMO: O marketing sempre se valeu das métricas para justificar a sua existência, até porque não é possível gerenciar

o que não se pode medir. Sendo assim, a chegada da Internet, bem como das novas tecnologias, deram uma

outra dimensão ao que se entende por monitoramento das campanhas de marketing, permitindo muito mais

interação e personalização com o seu público-alvo.

PALAVRAS-CHAVE: Marketing. Monitoramento. Métricas. Internet.
Integração Entre Fusão e Comunicação: a importância da comunicação interna no processo de fusão de empresas
Authors: Ázara Luana Roberta Alves , Andrada Renata Borges C.
Published: June 2022

RESUMO: O presente artigo analisa o processo de fusão de empresas com foco na grande influência e importância da

Comunicação Interna diante da união entre organizações. A proposta deste trabalho é mostrar o papel essencial

da Comunicação Interna, tendo como foco número um o público interno, para o sucesso de todas as fases

de integração entre as empresas em momentos de fusão.

PALAVRAS-CHAVE: comunicação interna; empresas; fusão; integração; organizações; união.
Blogs de Jornalistas Goianos e Formas de Comunicação em Rede
Authors: Guimarães Gabriela Ferreira , Ferreira Adriana Rodrigues
Published: June 2022

RESUMO: Este artigo procura averiguar como os blogs de jornalistas goianos estão contribuindo como uma ferramenta

de criação de conversações em rede, verificando se o uso do instrumento tem se constituído como uma tendência

para formação de capital social e novas formas de comunicabilidade entre produtores e consumidores

de informações.

PALAVRAS-CHAVE: Blogs. Jornalistas. Conversação em rede.
Restringir a Palavra
Authors: Oliveira Frederico Ramos
Published: June 2022

RESUMO: Esta pesquisa procura compreender como mídia e política se tornam instrumentos de restrição da comunicabilidade

operados pela religião institucional. As instituições religiosas as observam como campo

estratégico no qual é possível enfrentar as contingências do entorno.

PALAVRAS-CHAVE: mídia, política, religião, comunicabilidade.
Este Mundo Espetacularmente Incorreto: um passeio com Guy Debord
Authors: Prado Luiz Alberto Serenini
Published: June 2022

RESUMO: O objetivo deste artigo é promover uma trajetória virtual por alguns aspectos da sociedade contemporânea,

confrontados com os vaticínios de Guy Debord, em seu livro seminal A Sociedade do Espetáculo, bem

como por estudos e escritos de demais autores, seguidores ou fontes de Debord. Por extensão, pretende-

-se aqui ilustrar as teses do ??espetáculo? debordiano às premissas da sociedade em tribos de Maffesoli.

PALAVRAS-CHAVE: Sociedade, espetáculo, mídia.
Vídeos Publicitários e Multilinearidade: uma estratégia criativa para o ambiente Web
Authors: Rocha Cláudio Aleixo
Published: June 2022

RESUMO: O artigo aborda a importância do audiovisual publicitário na Web como um meio de diversão

e entretenimento on-line que possui grande força estratégica de relacionamento entre marca e

consumidor. O foco principal de estudo é dado à narrativa multilinear aplicada ao conteúdo audiovisual

publicitário veiculado na Web. Apresenta como estudo de caso as campanhas interativas

??A hunter shoots a bear? e ??Hunter and bear??s 2012 birthday party?, ambos da marca de corretivo

Tipp-Ex divulgadas no Youtube.

PALAVRAS-CHAVE: Publicidade na Web; Conteúdo audiovisual; Narrativa multilinear; Diversão

e Entretenimento on-line
O Consumo Enquanto Vetor de Subjetivação
Authors: Silva Beatriz Rustiguel da , Gomes Suely Henrique de Aquino , Maricato João De Melo
Published: June 2022

RESUMO: Mais do que nunca o consumo se faz presente na formação estrutural das sociedades ocidentais contemporâneas

e percebe-se que a dinâmica entre consumidores e a prática de consumo sofreu decisiva alteração com

a transformação da sociedade de produção para a sociedade de consumidores. Neste contexto, o consumo

passa a compor uma das importantes forças na produção das subjetividades do homem contemporâneo. O

presente artigo, portanto, faz uma reflexão sobre a relação entre o consumo e a construção da subjetividade.

PALAVRAS-CHAVE: consumo, subjetividade, cidadania
Growth, prospects and challenges of tourism industry in Odisha
Authors: Panigrahi Ashok Kumar , Chaudhury Suman Kalyan , Sarkar Sukanta , Gebrie Belete Debasu
Published: June 2022

This paper is an attempt to highlight the growth, prospect, and challenges of tourism industry in is a unique place for tourist because of its long coastal lines, religious destinations, rich cultural heritage, historical monuments, and diversified wildlife. Hospitality of the local people makes Odisha as one of the best tourist destinations in India. It has more opportunities for religious tourism, medical tourism, heritage tourism, adventure tourism, rural tourism etc. Lack of good connectivity, safety of travellers, hotels of international standard and pollution are the basic challenges before this sector. The data have been collected from secondary source and that is from different Statistical Bulletins, Department of Tourism, and Govt. of Odisha. The researcher to arrive at any conclusion has used descriptive and inferential statistics like regression and ANOVA. The major finds of the study recommend that the GDP of the state depended on the tourism sector. A detailed analysis on different aspects of tourism in Odisha recommended that the growth of tourism in Odisha possible by government intervention on mitigating challenges of this sector in general and popularising tourist destinations in specific term.
Xboom utilities Pvt. Ltd: Leading self defence industry
Authors: Ashutosh Kumar , Desai Kiran , Pasricha Shubham , Singh Aadya , Shah Samyak
Published: June 2022

NCRB (National Crime Records Bureau) has reported that were more than 228,650 cases against women, and the same incidents has raised about 44% in year 2015 accumulating 300,000. Though, India has strict rules and laws against the criminal activities for women like the Criminal Law (Amendment), Act 2013, which are favourable for the protection and forceful against sexual offenses. Crime, sexual harassment, rapes against women has been increasing day by day., The main objective of this paper is to gain detailed insight about the Women safety, rules and regulations, self-defense products and it’s market analysis then finally concluding with the future opportunities in self-defense products and it’s market.
Culture versus commitment to excellence: Not a skill but an attitude
Authors: Gwal Rajeshwari , Gwal Anant
Published: June 2022

The major challenge any organization faces is to handle various types of interpersonal and intrapersonal conflicts within the institute or it can be said that actual conflict is between employees’ needs and organizational needs.

In this era of globalization ; the Indian woman of today is present in all areas of work life like technology, services, education, engineering, armed forces, police, and also politics equally with men, and is increasingly exploring creative and challenging careersalthoughtheir percentage is still less than men.(Desai et al, 2011).Today private sector is highly competitive and women working in such sectors are supposed to be aware of business environment and work policies with colleagues to improve performance within the job for the benefit and excellence of the organization. A good organizational climate instills a feeling of belongingness and commitment towards the organization. As both are important to get the expected performance with efficiency, it is necessary for these working faculty female members to be engaged with dedication and commitment to polish the future endeavors’; the students.

The paper aims to study the impact of organizational climate on the commitment of the women working in Private colleges of Indore .The findings show that a statistically significant correlation exists between organizational culture and organizational commitment.
Success of CAMPCO in the agricultural marketing of India
Authors: Karunakaran N
Published: June 2022

Commodities like arecanut, production is concentrated in a few states and consumption spread all over the country, and marketing has great importance. It is influenced by trends in area and production, imports, exports, domestic consumption, structure of market, storage and transport facilities, availability of market information, marketing inspection, research and training. CAMPCO involved in the purchase and sale of agricultural products through various depots and its better performance in the last few decades revealed the success of this institution in the agricultural marketing of the country.
A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids
Authors: Anute Nilesh , Neharkar Vikas
Published: June 2022

The main objective of writing this research paper is to identify the advertisement strategies used by nutritional drink companies for children.In today's technology advertising is very important to staying our product in the market and for attracting customers tothe brand. And as per increasing technology companies get moving toward new strategies and plans.Now all companies know that children’sproducts like nutritional drinks are the need of today's children Andallcompanies make theiradvertisements with the appeals like Rational appeal, Emotional appeal and motivation appeal to attract childrenand to give product informationto children parents.

All companies create advertising byusing celebrities, sportsmen,and mainly moms and their children. In this typeof nutritional drink advertising, they are a health care product and in Indiawhen the healthof children comes then major factors come with Mother and those strategies are mostlyused by the health care companies.Thisresearch paperhas shown aboutadvertising strategiesof the top 6 healthnutritional drink company's products.

Nutritional drink, Advertisement strategies, Advertisement appeal
Estándares Interamericanos sobre empresas y Derechos Humanos. Obligaciones estatales frente a los derechos de los niños, niñas y adolescentes
Authors: Castillo Aguirre David Mauricio
Published: June 2022

En este mundo globalizado, los Estados americanos enfrentan un reto: encontrar el equilibrio entre el desarrollo económico y el ejercicio de los derechos humanos, incluido el cumplimiento de las obligaciones por parte de los actores —estatales y no estatales—. Este artículo analiza los derechos humanos de los niños, niñas y adolescentes (NNA) en el contexto del informe “Empresas y Derechos Humanos: Estándares Interamericanos”. Para tales fines, se muestra la evolución de los instrumentos internacionales sobre derechos humanos y empresas —tanto en el sistema universal como en el interamericano—, para luego explorar el informe, con especial énfasis en el desarrollo de las obligaciones de respetar, garantizar y proteger los derechos humanos. Finalmente, se reflexiona sobre la situación de los derechos humanos de los NNA con respecto a las actividades empresariales y se realizan algunas conclusiones.
Energía geotérmica en Ecuador, condiciones actuales y necesidad de una legislación específica
Authors: Izquierdo Apolo Carlos , Carcelen Jeronimo
Published: June 2022

Se identifica la necesidad de promulgar una legislación específica que regule el desarrollo de la industria de generación eléctrica, usos directos industriales y de calefacción a partir del aprovechamiento de recursos geotérmicos. Para este fin, se abordarán conceptos preliminares e introductorios que expliquen el funcionamiento de la energía geotérmica y su potencial en la región, para luego desarrollar un análisis de la situación actual de esta industria en Ecuador, que incluye el estudio del marco regulatorio eléctrico y los procedimientos de concesión contemplados en la Ley Orgánica del Servicio Público de Energía Eléctrica y su reglamento. Para finalmente, realizar un breve análisis de derecho comparado y determinar ciertos criterios regulatorios que deberían tomarse en cuenta para una Ley de Energía Geotérmica en Ecuador.
Actores no estatales y Derechos Humanos: Diagnóstico y propuestas para la protección de la libertad de expresión
Authors: Salgado Macías Alicia , Idrovo Felipe
Published: June 2022

En esta entrevista, la ex Relatora Especial para la Libertad de Expresión de la CIDH, Catalina Botero Marino, analiza la relación e influencia de distintos actores no estatales, respecto a posibles violaciones de derechos humanos. Desde su experiencia en el Oversight Board de Meta, la experta comenta acerca de la necesidad de que las empresas se comprometan con la evaluación del impacto de sus decisiones en los derechos humanos, adopten medidas para prevenir o mitigar el daño que puedan causar, y reparen a las personas afectadas . Asimismo, examina —a partir de un caso concreto enmarcado en un conflicto armado no internacional— el vínculo entre la desclasificación de información reservada por motivos de seguridad nacional y la libertad de expresión. Finalmente, identifica patrones que han demostrado los gobiernos autoritarios de la región al momento de limitar el derecho a la libertad de expresión, así como los criterios de organismos de protección de Derechos Humanos, como la CIDH, frente a ello.
Reach and Recruitment of Microentrepreneurs: Lessons from a Finnish Health Promotion Intervention
Authors: Mäkiniemi Jaana-Piia , Ahola Salla , Korkiakangas Eveliina , Kaksonen Tiina , Heikkilä-Tammi Kirsi , Laitinen Jaana , Kekkonen Markku , Muhos Matti , Oksanen Tuula , Oinas-Kukkonen Harri , Simunaniemi Anna-Mari
Published: June 2022

Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application intervention study aimed at enhancing work ability and recovery. Finnish microentrepreneurs (N = 1243) were registered for the intervention. We analyzed surveys, interviews, and registration data. Most participants registered through email invitations. The registered microentrepreneurs were not representative of all Finnish microentrepreneurs; females and highly educated individuals were overrepresented, and those working in agriculture were underrepresented. Differences be- tween registration routes were observed: females registered more often through the self-enrollment route, whereas males and older entrepreneurs registered more often through email invitations. The findings indicate that recruitment strategies are associated with participant characteristics. To increase participation rates, persuasive recruitment approaches are needed.
Secondary Infertility due to Fetal Bone Retention
Authors: Agolli Arjola , Lawrence Jannel A , Maskey Upasana , Loh Hanyou , Parikh Charmy
Published: June 2022

Prolonged intrauterine retention of fetal bones during an abortion procedure can lead to secondary infertility. This review aimed to raise awareness among obstetric/gynaecologists about the possibility of this condition. A total of 17 case reports, seven case series and one retrospective study were included in this review, with 75 patients in total. Overall, 60% had a pregnancy termination in the second trimester, while 20% had a termination during the first trimester. Hysteroscopic resection was used to remove the intrauterine fetal bones in 69% of patients. In total, 59% of patients conceived following the procedure, 1% conceived despite the presence of intrauterine bones, 24% could not conceive at the time of the study and 16% had an unknown outcome. Transvaginal ultrasound was used for diagnosis in 41 (55%) patients, while pelvic ultrasound was used in 21 (28%) patients. In conclusion, secondary infertility is a common occurrence after a dilation and curettage procedure partially due to fetal bone retention. The gold standard for an accurate diagnosis and treatment is hysteroscopy.Keywords: Incomplete Abortion; Abortion; Therapeutic Abortion; Miscarriage; Infertility.
A Bibliometric Study of Social Media as a e-Government Public Services
Authors: Wijaya Tony
Published: June 2022

Social media is used as an essential tool of government communication to the public and a form of service from e-government. This paper aims to identify the scientific development of social media themes in public communication services. This paper used bibliometric technic to investigate the broad overview of media studies on government public services. The analysis includes a citation and co-citation analysis, bibliographical coupling, and co-occurrence analysis. The data is taken from the Scopus database for 2010- 2021 with the source of the journal article type. The analysis results show the dynamics of increasing and decreasing the number of government social media studies. The bibliometric analysis also shows the most contributing journal sources, the most productive authors, the most cited journal articles, co-citations between authors, and clusters of themes that develop from social media themes used by the government in communicating and serving the public.