The event as the manifestation of subjective creativity
Authors:   Rubtsovsk Institute, branch of Altai State University, Borovkov Alexander M. , Borovkova Olga V. ,   Rubtsovsk Institute, branch of Altai State University
Published: November 2024

The development of various aspects of social life gives rise to problems associated with the possibilities of modelling, creating events – in other words, the problems of a “special” or “organized” event. Having received a fairly wide distribution in the field of management, marketing, political science, etc., the concept of а “special” event is increasingly becoming the subject of research in philosophy. The second concept – an “organized” event – is introduced by researchers quite rarely and most often acts either as a synonym for the first one, or as the designation of a stage of production of a special event, although, in our opinion, it has a different meaning. The philosophers’ new interest in this concept can be explained by the fact that the event is one of the most important dimensions of people’s lives, it has a significant impact on social life, it helps to do public relations, achieve certain goals in the field of culture, politics, management, etc. In addition, the specificity of the special event is the opportunity to gain experience of living through the values that it translates to society. Since the “event” concept is generic in relation to the concept we are researching, we will consider its main characteristics through the relationship with other concepts close to it, that is, we will try to identify the topos of the event. Events or “natural” events (meaning events not directly organized by a person) have an ontological essence, and are unique. They lack a temporal dimension, structure, that is, they do not exist, but happen. They are characterized by surprise, suddenness and lead to a change in the state of affairs, to a new result, to profound changes. The event as such is not the fulfillment of the intended goal. The event is always involved in the life of people, even if it is a natural event. The involvement of such an event is determined by its significance for people, for society. Special events are events in which the main feature is their generatability, producibility and control by the subject-creator. They have a script and a storyline. They can also act as a kind of a replication of events that have already occurred and that are important for society. Such events are distinguished by the special role of the subject in the event. Researchers in the field of economics often equate the concepts of a special event and an event of interest, but researchers in the field of philosophy highlight their differences. The event of interest is characterized as a formal, emotionally and meaningfully empty action devoid of uniqueness. Its main function is to attract attention, which is secondary for the special event. The event of interest only creates the illusion of movement and change, and the special event stands out in a series of one-order phenomena, differs from them, violates regularity, changes observation laws. In addition, the special event has certain restrictions in time and space, since it is intended to be either a memory or to indicate a place, and this shows the value of the special event. The event of interest does not have such limitations – it can be organized wherever and whenever you want. As for the organized event, here, along with generatability and producibility, it is necessary to highlight the use of an emerging event or an event that occurred. Such events (as well as special ones) also have a purpose, an approximate plot, a plan. But the purpose of the organized event is not obvious; it is hidden, at least from the perceiving subject. The role of the subject (subject-creator) of the organized event is constricted: the possibilities of control (as in the case of the special event) are limited.