ОЦЕНКА УРОВНЯ КОНКУРЕНТОСПОСОБНОСТИ ПРОЕКТНО-ИЗЫСКАТЕЛЬСКИХ ОРГАНИЗАЦИЙ
Authors: Югова И.В. , Рабцевич О.В. , Лоскутов О.М. , Югов А.А. , Степченкова Д.А. 
Published: February 2025

Поскольку на рынке проектно-изыскательских работ в России усиливается конкурентная борьба между проектными организациями по причине изменения условий ведения деятельности, то особую актуальность приобретает разработка подхода к оценке конкурентоспособности компаний, которая в дальнейшем позволит определить направления стратегического развития проектных организаций с целью повышения эффективности их функционирования. В связи с этим авторами статьи предлагается подход к формированию методики оценки конкурентоспособности проектных организаций на основе метода экспертных оценок.

Introduction. The article is devoted to the study of the competitiveness of design and survey organizations, which are the key participants in the investment and construction activities. The modern market of design and survey works is a highly competitive market encompassing organizations of all types, from large design institutes to medium-sized, small, and micro enterprises. The abundance of market players leads to a decrease in the cost of the works performed, and, consequently, to deterioration of the quality of the work execution. Under the current conditions, it is becoming increasingly difficult for bona fide companies to participate in tenders for the project documentation development. The competition among design organizations operating in the Russian market of design and survey works is growing due to the changing business environment, in particular, the need to shift towards building information modeling. Therefore, the development of an approach to assessing the company competitiveness is of particular relevance. The theoretical basis of the research into the competitiveness of design and survey organizations in Russia was constituted by the scientific works of both domestic researchers (G.L. Azoev, R.A. Fatkhudinov) and foreign economists (F. Kotler, M. Porter, A. Smith, I. Ansoff, J. Schumpeter and others). The purpose of this study is to form the methodological principles for assessing the competitiveness of design and survey organizations. The article reveals the features of activities of design and survey companies. Consideration of these features is important as they affect the formation of an approach to assessing the competitiveness of project organizations. The competitive advantages of design organizations are also described. Conclusions. The authors define the stages of the formation of the methodology for assessing the competitiveness of design and survey organizations. They also propose an approach to assessing the competitiveness of design and survey organizations, that involves the use the expert assessment method. The stages of the competitiveness assessment methodology are identified. The article considers the prospects of further research, which consist in revealing the stages of the methodology and in the possibility of using the competitiveness assessment results obtained in decision-making by the heads of project organizations. The results of the competitiveness assessment can also be used to determine the development stra­tegies of project organizations. The materials of the article are of practical value for the heads of design and survey organizations, as well as for self-regulatory organizations in the field of construction and design.