COMPREHENSIVE ANALYSIS OF THE POTENTIAL OF REVITALIZATION OF OBJECTS IN THE DNIPROPETROVS'K REGION FOR TOURISM DEVELOPMENT
Authors:   Odesa National University of Technology, Odesa, Ukraine, Shepeleva Olga , Sarkisian Ganna ,   Odesa National University of Technology, Odesa, Ukraine, Dobrianska Natalia ,   Odesa National University of Technology, Odesa, Ukraine
Published: April 2024

The purposeof this work is to analyze the features, dissemination, problems and prospects of revitalization of tourist sites within the framework of industrial tours, as well as to study the features of industrial tourism and the use of revitalization sites in the development of industrial tours; analysis of the tourist potential of the Dnipro region for the development of industrial tourism, namely the available potential revitalization sites for the development of industrial tours; familiarization with international experience in conducting industrial tours. The priority areas of work are the revitalization of tourist sites within the framework of industrial tours, which will diversify tourism activities and improve the economic health of industrial enterprises. This type of tourism is designed to raise public awareness of the economy of the manufacturing sector both at the previous stages of development and in the current conditions of innovation processes. An important task is to develop an industrial excursion product using the revitalization tourist sites of the Dnipro region. Methodology. The methodological basis of the research is the SWOT analysis method. The following general scientific methods were used to achieve the goal and solve the defined tasks of the research: analogies, classification, comparative and analytical, generalization, statistical analysis, constructive and experimental. The theoretical and methodological basis of the study is formed by scientific works on this problem by domestic and foreign scholars, websites of industrial enterprises, instructional materials regulating the activities of business entities, reference and information publications, methods of the World Tourism Organization, and Internet resources. Results. The conducted marketing research demonstrates the interest and feasibility of promoting industrial tours in the Dnipro region. Based on the results of the work done, an industrial excursion product has been developed using the revitalized tourist sites of the studied region. The SWOT analysis of the tourist potential of the Dnipropetrovs'k region demonstrates the advantages of introducing industrial tourism, which can become a source of economic, tourist and leisure development of the region and, in general, can be largely profitable. The scientific novelty of this study is the creation and promotion of new industrial routes based on industrial facilities.The revitalization of tourist sites within the framework of industrial tours will allow to diversify tourism activities and economically improve industrial enterprises. The practical significance.The use of the research results indicates the possibility of implementing practical measures for the development of industrial tourism in the Dnipro region, discussing and adjusting local tourism policy, developing programs and strategies for the revitalization of tourist sites, grant programs, cooperation with local owners of industrial facilities to introduce excursions on their territory to support the local economy. The development of infrastructure and information equipment for tourist attractions is an important part of integrated tourism development. This may include improving access, creating signs and information points, and intensifying advertising campaigns by local travel agencies to promote industrial tourism.