bluuebunny/crossref_metadata_2025 huggingface dataset:
THE INFLUENCE OF THE COVID-19 PANDEMIC ON THE CORPORATE CULTURE FORMATION AND DEVELOPMENT
Authors:   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, IVANCHENKO HALYNA
Published: December 2021

The article analyzes the importance of corporate culture in the company. The main structural elements of corporate culture are identified. It is established what features are situational factors on the organizational culture implemented in the company. Corporate culture is formed under the influence of natural and directed factors. The first are the external environment in which the organization operates, including social norms, market and economic situation, the place of organization in society. The second group of factors that produce the company’s culture are purposeful actions of management and employees. Situational factors under the influence of which the corporate culture in business currently operates influence the behavior of both the individual employee and the team as a whole. In the most effective organizations, culture supports and promotes the goals and strategies of the company. Standards and expectations help employees work to achieve company success. It is also noted that for the maintenance and development of corporate culture in the context of the COVID-19 pandemic, such components as corporate values, the role of leader and the brand of the employer are important. Corporate values, which are spelled out in internal documents and transmitted to employees on a periodic basis, form the company’s reputation. Leadership serves as a behavioral guideline in the activities of the company’s employees, allows to increase their productivity. The brand of the employer is an important factor that determines the external and internal image of the organization in the long run. It is suggested that in order to improve the existing or form a new corporate culture, the company should conduct a detailed analysis of changes in the organization, eliminate outdated practices that have lost their meaning and get feedback from employees on the main key elements of a new or improved corporate culture. Corporate culture management is an important element in the life of the company. Diagnosis of corporate culture allows you to determine the strength of the company’s culture, which, in turn, makes it possible to predict the stability of the company under the influence of external and internal destructive factors.
GENERALIZED CHARACTERISTICS TYPES OF EXCHANGE TRADING STRATEGIES
Authors:   Khmelnytskyi National University, KARPENKO VITALII
Published: December 2021

It has been determined that online trading is associated with a significant degree of risk, which can be reduced through a thorough and systematic approach to the choice of exchange trading strategies. The strategy (system) of exchange trading is a personal trading rules that take into account the market situation, knowledge and understanding of the trader of this situation, as well as the trader’s wishes regarding the profitability of trading, taking into account the risks. Trading systems based on technical analysis of stock charts are considered: trend (based on the assumption that the price will rise or fall according to market trends), flat (assumes that prices change within a corridor that has clearly defined borders, supported by levels of resistance or support), counter-trend (involves determining the turning point of the price movement), trading on forex patterns (involves determining the figures of graphical analysis of stock charts, resulting in, according to statistics, there is a high probability predict price movements), wave analysis (assumes that market behavior depends on the psychology of participants, which is expressed in the impulsiveness of behavior), breakthrough volatility (assumes that a significant event is the actual exit of the price from the established channel, creating opportunities for trends), session trade (involves work in the market within a specific trade session), trading at Fibonacci levels (assumes that the price should create adjustments to the trend, reflecting the special levels, which are based on the numerical sequence of Fibonacci), scalping (provides trading within the trading day and is characterized by small levels of take profits and relatively large levels of stop-losses) and universal (provide a different combination of the above systems depending on the preferences and experience of the trader). It is concluded that all types of trading systems can be profitable, but first of all it all depends on the knowledge and skills of the person who carries out trading operations.
DISADVANTAGES AND PROBLEMS OF THE INSTITUTIONAL ENVIRONMENT IN THE FIELD OF PUBLIC GOVERNANCE OF REGIONAL DEVELOPMENT IN UKRAINE
Authors:   Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Sytnyk Yevhen
Published: December 2021

Effective state management of regional development is one of the main conditions for creating a favorable investment environment, one of the criteria for the country’s success in the implementation of comprehensive reforms in various fields. State regional policy is closely linked to investment processes in Ukraine. Since 2014, several attempts have been made in Ukraine to modernize public administration of regional development. Within the framework of this governmental course, significant institutional transformations have been carried out and a number of normative legal acts have been adopted. However, Ukraine has not yet developed an effective institutional system that would ensure optimal use of national economic potential and achieve at least average European living standards. The urgency and priority of the problem is due to the fact that the investment attractiveness of national economies is increasingly determined by the quality of the institutional environment, the ability to innovate through the use of institutional features of society. The state of public administration institutions is an important component of a favorable investment climate, affects the well-being of citizens and regional development, and must be brought into line with the needs of large-scale reforms and new regional policies. The changes in the institutional environment of regional development in Ukraine over the past decade are shown: creation of the legal field and new institutions. The growth of transaction costs of consumers of public administration services is considered. It is shown why modern Ukraine still remains in an institutional trap and why the transition to an effective institutional environment and to investment-friendly environment is complicated. It is proposed to improve the institutional and regulatory policy in the field of public administration of regional development in Ukraine: restraining the process of creating new institutions, clear delineation of their functionality, increase of own incomes of local budgets, reducing the number of existing regulations.
THE OVERSIZED CARGO FORWARDING: ECONOMIC AND LEGAL ASPECTS
Authors:   The Academy of Management and Administration in Opole, WORNALKIEWICZ Wladyslaw , KRAVCHYK Yurii ,   Khmelnytskyi National University, KAPLUNOVSKA Alla ,   Zaporizhia Polytechnic National University
Published: December 2021

The transport of oversized cargo is becoming more and more popular, which is related to the construction of, inter alia, wind farms to generate electricity in mountain areas or on the coast of the Baltic Sea. Internet communication networks are expanding, thus requiring the construction of new relay towers. Non-divisible elements to be transported are getting longer and more difficult to be delivered and installed in the field. All this must be met by forwarding and transport of industrial long cargo. Such a situation requires specialized vehicles, monitoring and optimization of travel routes.
LABOR MIGRATION FROM UKRAINE TO THE EU ON THE EXAMPLE OF POLAND: KEY TRENDS AND PROBLEMS ASPECTS IN THE CONTEXT OF EUROPEAN INTEGRATION
Authors:   Vinnitsia Institute of Trade and Economics of Kiev National University of Trade and economics, OSIPOVA Larisa , KRAVCHYK Yurii ,   Khmelnitskyi National University
Published: December 2021

The article summarizes the current state and main trends of external migration of the population from Ukraine to the Republic of Poland, in particular in the aspect of labor migration. The political and legal regime of border crossing between countries is described. The characteristics of key economic and social parameters that determine the migration environment in the Ukraine – Poland system are given. Indicators of border crossing by Ukrainians to Poland, residence of Ukrainian citizens on the territory of Poland, their place in the gender structure of the population of this country, naturalization are given. The results of the analysis of tendency characteristics of external labor migration from Ukraine to the Republic of Poland in terms of the number of submitted applications and received permits for temporary stay and employment of Ukrainians in Poland are reflected. The specifics, as well as problematic aspects of external labor migration from Ukraine to Poland in the context of socio-economic development of countries, as well as European integration of Ukraine. The shortcomings of increasing labor migration from Ukraine to Poland, such as the rapid increase in the number of Ukrainian citizens living in Poland, including in the structure of foreigners, have been identified; increasing the number and increasing the dynamics of applications submitted and permits obtained for temporary stay of Ukrainians in Poland, especially for reasons of work and study; growing intentions of Ukrainians and increasing the number of permits obtained for the right to perform long-term work in Poland; further strengthening the attitudes and attitudes of Ukrainians regarding the intensification of their plans and intentions regarding the implementation of various forms of migration to Poland; increase in the number of naturalization practices of Ukrainian citizens by Poland, which is evidence of the growing threat not only of high migration rates, but also changes in citizenship by domestic migrants. The practical significance of the research results lies in the formation of information and analytical support for the formation and implementation of state policy regulating migration processes in the migration system Ukraine – EU to accelerate Ukraine’s European integration processes and realize the potential of socio-economic development. The scientific novelty of the study lies in the scientific approach to solving the problem of development and realization of migration potential in the Ukraine – EU system on the example of the recipient – the leader in attracting labor migrants from Ukraine – the Republic of Poland.
RESTAURANT BUSINESS: INNOVATIVE CHANGES IN THE CONVERSION OF COVID-19
Authors:   Khmelnytskyi National University, Prylepa Nataliia
Published: December 2021

The article examines the innovative changes in the restaurant business in the context of the spread of the COVID 19 virus in Ukraine and abroad. It was the restaurant establishments in the conditions of COVID 19 that were forced to react quickly to the new conditions and needs of the quarantine services market. The advantages of applying innovative changes in the restaurant business are indicated. It is determined that the culture of food delivery and online ordering began to develop at an incredibly fast pace in Ukraine and abroad. Applications such as Delivery.com, Raketa, Glovo are becoming one of the most popular food delivery applications. We analyzed a convenient service for ordering – telegram bots, the essence of which is that a person can not only electronically view the proposals of the institution, but also track all stages of preparation of the ordered dish, from receipt of the order to ready to receive. This characteristic of the latest technology – restaurants without ticket offices and sellers. It has been noted that self-service, whether through drive windows, the Internet or digital platforms, is fast reaching the restaurant business, and the potential of this market is huge. It is determined that mobile applications in virtual objects have led to the emergence of creative directions for the development of restaurant businesses and their approach to consumers. Today, the consumer can order culinary meals without leaving home, work or in other various situations that limit the appropriate time to visit the restaurant business. RFID technologies have also become widely used. The essence of the technology is in placing RFID-tags near restaurants, which can be read by special portable devices via Wi-Fi, Bluetooth or mobile communication. It was concluded that the strategy of adaptation of each of the restaurant businesses to quarantine conditions was unique, but they all used similar methods to reorganize their activities.
INNOVATIVE ENTREPRENEURSHIP IN CONDITIONS OF LIMITATIONS AND CRISIS
Authors:   V.N. Karazin Kharkiv National University, GONTAREVA IRYNA
Published: December 2021

The report of the World Intellectual Property Organization (WJPO) for 2020 statistically confirms the connection between the global financial crises and falling spending on research and development. The purpose of this article is to systematize and content analysis of financial and information-cognitive limitations of the emergence and formation of innovative small businesses in crisis and post-crisis periods. The study shows that, first, the investment of the business sector in research and development is more stable than in government agencies. This is due to the fact that during the crisis the state is forced to expand the general support of the population and the most affected part of the business, including small businesses. Second, investment in research and development and innovation are the basis for further economic recovery and growth. Third, before the COVID-19 pandemic, the global economy had not yet fully recovered from the 2008 financial crisis. This affects the innovative activity of small businesses. In the face of ongoing crises, small innovative enterprises face different types of constraints and barriers. In particular, it is the reduction of venture capital and the share of the state in the financing of research and development, as well as the transfer of knowledge on high-tech technologies. The government’s solution to the problem with the help of industrial parks requires a more detailed technological foresight analysis. In developed countries, in addition to the expert opinions of the scientific, business and political communities, the population is encouraged, taking into account their views on technology prospects and the state of the environment. Accordingly, sufficient technological literacy and cognitive ability of the population is assumed. Technological literacy of entrepreneurs who are going to use high-tech and especially breakthrough technologies must be above the amateur level. In the future, it is planned to conduct a content analysis of existing technological foresight forecasts.
IMPROVEMENT OF THE MARKETING COMPLEX OF THE INDUSTRIAL ENTERPRISE
Authors: Moroz Olena , Latyshev Kostiantyn , Zbyrannyk Oksana ,   Kremenchuk Mykhailo Ostrogradskyi National University
Published: December 2021

This article considers the issues on improvement of marketing complex of industrial enterprise, with the purpose of stabilization of its activity and strengthening of competitive positions. It is proposed to improve the activities of industrial enterprises on the basis of the formation of measures that will ensure the current support of domestic enterprises in difficult economic conditions. One of the ways of improving the performance of the company is to change the model “4P” into a model of marketing complex “5P” and use personnel (“Personal”) as one of the tools. On the basis of the conducted research the influence of external environment factors was evaluated on the basis of the model of the marketing complex “4P”. As a result, it was found that the surveyed company has low competitive advantages, but these competitive advantages may not be valid without preservation of highly qualified personnel, because of the instability of the activities of the company, constant differences in production, simple, reduction of workers or voluntary migration of manpower and as a result of the loss of highly qualified workers and the position of the leader in the field of machine building. The evolution of the marketing complex depending on the influence of factors of the marketing environment is examined. The application of the marketing complex not only contributes to satisfaction of needs of potential organizations in the framework of target markets, but also allows maximizing the efficiency of industrial enterprises’ activity. Practical relevance of the research carried out in the article lies in the fact that using recommendations and directions of upgrading the marketing complex of industrial enterprise will ensure stabilization of its activity on the market due to the influence of regressive external factors.
SOCIAL ENTREPRENEURSHIP: INNOVATION, DEVELOPMENT, SOLUTIONS
Authors: Davydkova Kateryna , Oberemchuk Valentyna ,   Vadym Hetman Kyiv National University of Economics
Published: December 2021

The dynamic present in Ukraine forms a new interpretation of the concept of “entrepreneurship”. In the modern sense, entrepreneurship involves identifying, evaluating and using new, as yet unseen opportunities to attract the attention of consumers and maximize profits. In this sense, opportunities are a tool for finding innovation and creating new products or services. According to the Business Dictionary, entrepreneurship means the ability and desire to organize a business, taking into account the potential risks, in order to profit from it. According to Lowry, the concept of “entrepreneur” is defined as a person who seeks to achieve their goals in the economic space, to meet their desires and needs. According to the position of the consulting company McKenzie, entrepreneurs are responsible for improving the lifestyle of consumers, as well as for solving the problems faced by consumers. Most of these problems are social in nature. An enterprise that seeks tools of influence to solve such problems is called social. In our opinion, social entrepreneurship is a field of activity that can have both commercial and non-commercial basis, all efforts of which are aimed not at maximizing profits, but at solving social problems with innovative ideas. The spread of social entrepreneurship is currently fragmented and in its infancy. Entrepreneurs who choose to engage in social enterprises are often called innovators because they try to solve “outdated” social problems with “new” entrepreneurial approaches. Most researchers confirm the view that social entrepreneurship is entrepreneurship with innovation and even social entrepreneurship itself is called innovation in the social sphere. The definitions of social entrepreneurship are considered in the work, its innovative content is determined. Innovative social entrepreneurship in Ukraine is analyzed. The effectiveness of the introduction of social enterprises to solve social problems is substantiated. Examples of functioning social enterprises in Ukraine are given and social enterprises that are currently represented in Ukraine are grouped into three groups. The main stages of implementation of social entrepreneurship are summarized.
ANALYTICAL ASSURANCE OF PLANNING OF PRODUCT INNOVATION POLICY OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF TECHNOLOGICAL WAYS TRANSFORMATION
Authors:   National Technical University “Kharkiv Polytechnic Institute”, Illiashenko Sergii , Shypulina Yuliia ,   National Technical University “Kharkiv Polytechnic Institute”, Illiashenko Nataliia ,   Sumy State Pedagogical University named after A.S. Makarenka
Published: December 2021

In periods of technological transformation, innovations and innovative activity are an effective method to ensure the conditions for sustainable survival and development of industrial enterprises. Consequently, perspective strategic directions of innovative development and operative planning need to be defined primary in their product innovation policy as the pricing, communicative and sales policies are derived from it. An approach to the analytical support of planning the product innovation policy of an industrial enterprise in the constantly changing environmental conditions caused by the processes of transformation of technological systems has been developed. In contrast to existing approaches, it provides an analysis of trends in global and industry science and technology, the results of which can be used in production and marketing activities of the enterprise, in particular in forming a portfolio of product innovations as a means of adapting to changes in external micro and macro environment. Factors influencing the innovative development of industrial enterprises in general and their product innovation policy in particular are specified. The scheme of interaction of the specified factors in the course of analytical support of a product innovation policy of the industrial enterprise is outlined. Methodological bases of analytical planning of product innovation policy of industrial enterprises in conditions of technological ways transformation are developed. The application of the developed approach in innovative activities of industrial enterprises will allow purposefully and reasonably plan their product innovation policy as a basis for innovative development in conditions of technological ways transformation and the deployment of the 4th industrial revolution. The obtained scientific results deepen the methodological principles of innovation management of industrial enterprises in terms of analytical support of their product innovation policy.
STRATEGY TO ACHIEVE MACROECONOMIC STABILITY IN UKRAINE
Authors:   Vasil’ Stus Donetsk National University, SYTNYK LIUDMYLA , SHAKHOVALOVA IELYZAVETA ,   Kyiv National Economic University named after Vadym Hetman
Published: December 2021

The comprehensive analysis of domestic economy and it’s actual state undoubtedly confirms its steady transformation into a small, resource-based economy. Its also proves the absence of positive trends related to key factors for ensuring financial sustainability and attaining national security. Special attention is paid to factors in the fiscal sector (an increase in budget revenues based on economic growth as the result of changes in the volume of domestic and foreign trade, due to improvement in the financial results of enterprises and an increase in wages, as well as due to changes in direct tax receipts, and a decrease in the budget deficit); it is also analysed the debt sector (management of Ukraine’s sovereign debt); the detailed attention is given to banking sector (overcoming crisis phenomena in the banking system). Revealing the institutional problems, inefficiency of the public administration system we are justifying the implementation the number of measures in the areas of economic growth recovery, development of the internal market as the basis for sustainable growth, changes in the structure and activation of export policy. The expansion of small farming can be a trigger of the Ukrainian economy’s development. A significant part of the world’s natural resources is located in Ukraine. There is a significant increase in the number of populations worldwide, as well as an increase in soil deficiency suitable for agriculture. Since Ukraine is an agricultural country and most of its lands are suitable for the production of agricultural products – it gives it significant advantages for both self-sufficiency and economic development. Ukraine has always been and remains an agrarian country. Most of its’ lands are suitable for the growing of agricultural products and it gives Ukraine the significant self-sustaining advantages for both exponential growth and supporting of country’s economy. Small farming stays the main factor of the agrarian sector’s development, it supports the economy and helps to sustain the natural resources of Ukraine.
MODERN METHODS FOR ASSESSING THE LEVEL OF COMPETITIVENESS OF ENTERPRISES IN THE SERVICE SPHERE
Authors: Drazhnytsia Serhii , Drazhnytsia Oleh ,   Khmelnytskyi National University
Published: December 2021

The main trends in the development of service enterprises are the increase of foreign capital, the formation of new economic ties, the integration of the domestic market of services in European and world markets. At the same time, the positive dynamics of development of the domestic market of services is constantly accompanied by unpredictable changes, primarily related to the economic situation in Ukraine. The purpose of this study is to form a modern classification of methods for assessing the competitiveness of service enterprises. To achieve this goal, a range of research tasks was determined, including: 1) study of the essence of the efficiency and competitiveness of the activities of enterprises in the service sector, the order and main criteria for their assessment; 2) characteristics of existing methods for assessing the level of competitiveness of enterprises; 3) the formation of a modern classification of methods for assessing the level of competitiveness of enterprises in the service sector. Having studied different approaches to defining the essence of the efficiency and competitiveness of enterprises, the authors give their generalized definition, which defines the essence of the competitiveness of enterprises as a complex integral characteristic of its effective activity. Therefore, evaluating the efficiency of an enterprise, we also evaluate its competitiveness. Based on the above characteristics of existing methods for assessing the level of competitiveness of service enterprises, the authors propose a modern classification of these methods, which is based on the assertion that assessing the competitiveness of an enterprise is a sequential process that begins with assessing the market and the competitive environment, smoothly moving on to analyzing the position of the enterprise. among competitors, and ending with the evaluation of the product (service) itself.
ADVANTAGES, DISADVANTAGES AND PROSPECTS OF IMPLEMENTING A PIECE-RATE FORM OF PAY AT THE INDUSTRIAL ENTERPRISE ENVIRONMENT
Authors:   Mukachevo State University, Nesterova Svitlana , Surmai Danylo ,   Flextronics LLC
Published: December 2021

The paper considers the conditions of expediency of using the piece-rate form of pay in the modern industrial environment. The necessity to ensure implementation of the motivational and stimulating role of the pay system is noted, as both business efficiency and employee motivation depend on this choice. The extensive use of piece-rate form of pay at industrial enterprises is related to its proven advantages, the main of which is the obvious relationship between production output and wages. This stimulates to increase individual employee productivity rate and efficiency the production system as a whole. The reason for the piece-rate form of pay to be promising to consist in its flexibility and ability to transform depending on the specifics of production environment and conditions of labour organization. Emphasized that despite mentioned advantages, implementation of piece-rate form of pay has its own certain limitations and risks. Specifically, it does not natively support accounting for a quality parameters of production, may lead to violation of production process synchronicity requirement and omit compliance to the norms of material consumption. Is determined that while choosing forms and systems of pay, it should be clearly understood that the development of an effective such system for successful monetary motivation of employees at the enterprise environment is an extremely complex task and depends on multiple factors, even if we take into consideration industrial enterprises only.
RATIONALE FOR THE STRATEGIC DEVELOPMENT VECTORS AND LANDMARKS OF REGIONAL SOCIO-ECONOMIC SYSTEMS AND TERRITORIES
Authors: Skorobogata Larysa , Okseniuk Tetiana ,   Khmelnitskyi National University
Published: December 2021

Reforming the administrative-territorial structure of Ukraine, designed to decentralize the powers and capabilities of local authorities, primarily by expanding the list of their financial capabilities, and helped increase the level of responsibility of local authorities for the level of development of their territories. In this context, the processes of strategic management and substantiation of methodological approaches to the choice of vectors of strategic development, based on specific indicators of regional development, available opportunities and resources, began to gain special importance. The Ukraine’s administrative-territorial structure reform, aimed to decentralize the powers and capabilities of local authorities, first of all, by expanding the list of their financial capabilities, contributed to increasing the level of local leadership responsibility for their subordinate territories level of development. In this context, the processes of strategic management and substantiation of methodological approaches to the strategic development vectors choice, based on specific indicators of regional development, available opportunities and resources, began to gain special importance. The purpose of the study is to carry out a comparative analysis of the regional socio-economic systems development in Ukraine and propose an approach to the strategic development vectors choice and determination of its landmarks in each region. In the article substantiated the necessity of forming a unified approach to identification the strategic vectors and landmarks of regional development. Carried out the analysis of the gross regional product per capita dynamics in Ukraine on the basis of the interval distribution series construction. Five groups of regions are characterized by the level of studied indicator development and substantiated possible vectors and landmarks of eir strategic decisions.
DEVELOPMENT OF INFRASTRUCTURE SUPPORT OF THE WORLD ELECTRONIC LOGISTICS MARKET
Authors: OMELCHENKO VOLODYMYR , OMELCHENKO HANNA ,   Mariupol State University
Published: December 2021

The article states that the priority features of the current stage of globalization are informatization, electronicization and logistics of international business, which acts as the latest stage of integration of the world economy, the content of which is to expand virtual flows of resources, resulting in intensified competition in global electronic markets, deepening of interconnections between national economies at the level of social reproduction processes, formation of integrated logistics and electronic networks and their infrastructure. On the basis of the conducted generalizations the state establishments (ministries, departments, etc.), subjects of economic activity forming public infrastructure of the international market of electronic logistics, at cotton enterprises, TNCs, FIGs, etc.), consumers of products / services (individuals), partners (intermediaries), and in its structure the most priority segments are “business business” (B2B) “business consumer” (B2C). On the basis of certain patterns of development of the global e-logistics market, scientific and methodological approaches to the study of the development of infrastructure of national e-logistics markets are substantiated by the criteria: perfection of regulatory support, development of e-business; the state of development of the IT sector; optimality of the segment structure of outsourcing of the electronic logistics market; efficiency of the existing state of infrastructural support of development of the national market of electronic logistics. This allows you to create an information and analytical base to adjust the priorities of the national e-logistics business at the state level.)
STRATEGIC PARTNERSHIP IN FORMING A COMPETITION STRATEGY FOR SMALL BUSINESS ENTERPRISES
Authors:   Khmelnytskyi National University, SOKYRNIYK IRYNA
Published: December 2021

The aim of the article is to determine the main changes in the content of the components of the competition strategy of small restaurants in a pandemic crisis and in the post-pandemic period. In a pandemic crisis, the level of uncertainty in the business conditions of small businesses is increasing. Businesses should actively respond to new realities of development. The implementation of business processes of small enterprises in a pandemic requires the adaptation of strategic mechanisms for doing business to the business environment. The experience of work, application of variants of strategy of competition of the small enterprises which are carrying out activity in providing with food and drinks in the regional market is analyzed. It is determined that the approaches to the formation of competition strategy should take into account the opportunities provided by strategic partnership as a flexible form of cooperation. The essence of strategic partnerships as a component of competition strategy of small enterprises is considered. It is noted that the basis of the partnership strategy in the implementation of the competition strategy is complementarity and synergy. It is proved that strategic partnership can lead to the creation of new competitive advantages. The necessity of introduction of strategic partnership in a strategic set of a small enterprise is argued. It is emphasized that the strategic partnership as part of the competition strategy contributes to the creation of social capital of small businesses, which is important for activities in the provision of food and beverages. It is noted that in the framework of the partnership strategy the interests of the partners and the possibility of making quick changes in their relations should be provided. The components of the partnership strategy of small restaurant enterprises have been formed. The expedient variants of realization of strategy of partnership by the enterprises of restaurant economy are defined. The obtained research results can be used for further development of the theory of strategic management of small restaurant enterprises and applied in their practical activity.
INFORMATION SUPPORT OF THE MARKETING RESEARCH SYSTEM OF THE MINERAL WATER MARKET
Authors: Tanasiichuk Alona , Serednytska Liudmila , Dobrovolska Nataliia ,   Vinnytsa Institute of Trade and Economics of KNUTE
Published: December 2021

It has been demonstrated that in the conditions of overcoming the consequences of corona crisis an important issue is the organization of business processes, which, as of the time of the study, is carried out on a mixed form. It is substantiated that enterprises should assess their capabilities and be ready to make quick business decisions in the case of reintroduction of quarantine for enterprises. It is substantiated that the organization of marketing research of commodity markets and timely provision of managers of structural units with reliable information is important for the effective conduct of business by domestic enterprises on a mixed form. In the study the sequence of information support for marketing research of the mineral water market has been developed. The dynamics of incomes and the level of demand of mineral water consumers during the period of corona crisis has been determined. As a result of the research it was concluded that the mineral water market, unlike other sectors of the economy, has favorable prospects for further development. A portrait of a mineral water consumer and his level of satisfaction with the quality of mineral water, pricing and assortment policy on the domestic market have been determined. This study will determine consumer preferences for the choice of mineral water and take into account its results by domestic production and trade enterprises. Other enterprises will be able to develop a similar sequence of information support for marketing research of the commodity market in which they carry out their business activities.
METHODS OF CORPORATE CAPITAL CAPITAL STRUCTURE OPTIMIZATION
Authors:   National Agrarian University, FROLOV Serhiy , DYKHA Mariia ,   Khmelnytskyi National University, DZIUBA Viktoriia ,   University of Customs and Finance
Published: December 2021

When forming the optimal capital structure, the choice of methods, approaches, tools is important, which is determined by a set of initial conditions, the need to perform the tasks, achieving results / strategic guidelines. The purpose of the article is to systematize scientific approaches to optimize the capital structure, to clarify the impact of factors on the capital structure of the corporation, which will serve as a basis for ensuring the optimal level of capital structure. As a result of the research, the views of scientists on the optimization of capital structure are systematized, the key aspects of the three main approaches to such optimization are singled out and described. The approaches used in determining financial leverage are described. The expediency of determining financial leverage through the ratio of EPS – earnings per share and EBIT – earnings before interest and taxes is substantiated. The most common methods of capital structure optimization are identified: the method of capital expenditures (the method of minimizing the weighted average cost of capital); the method of determining the effect of financial leverage or the method of maximizing the level of financial profitability; method of determining the complex operational and financial leverage; EBIT-EPS valuation method, Du Pont method, operating profit method and adjusted present value method. Their features, advantages and disadvantages of use are described. The factors influencing financial leverage are systematized, the positive or negative influence of each of the determined factors on financial leverage is determined. A matrix of factors that determine the optimal capital structure in terms of the environment (internal or external) and the implementation of financial policy (at the strategic or operational-tactical levels).
EVOLUTION OF SCIENTIFIC THOUGHT ABOUT THE ESSENCE OF DEPRECIATION AND ITS SIGNIFICANCE IN THE DEPRECIATION POLICY OF THE ENTERPRISE
Authors:   Khmelnytskyi National University, OVOD Larysa
Published: December 2021

The article examines the economic category of “depreciation” in the works of scientists and regulations: different positions, approaches, concepts, aspects and options. The main shortcomings about the role of depreciation in modern business conditions are emphasized: 1) neglect of the importance of the process of depreciation of fixed assets in the enterprise; 2) mixing the concepts of “depreciation”, “depreciation deductions”, “wear”; 3) appropriation of depreciation of functions not peculiar to it. There are eight main positions in the works of scientists about the economic essence of depreciation, but none of these positions corresponds to the role of depreciation in modern conditions. The main approaches to the interpretation of depreciation by scientists are as follows: 1) depreciation – a monetary expression of depreciation of fixed assets; 2) depreciation – the process of transferring the cost of depreciation of fixed assets to the cost of production; 3) depreciation – the method of accounting; 4) depreciation – an investment resource and a means of accumulating funds for further renewal of means of labor. The variety of approaches to the interpretation of the term “depreciation” made it possible to systematize and combine certain approaches in the concept of depreciation. The main conceptual and specific approaches the author considers the legislative, classical, including economic and accounting, as well as tax. The classical approach is based on the concept of depreciation and impairment of fixed assets, reimbursement of their value and reproduction. Based on the analysis of concepts and aspects of depreciation, a new approach to determining the nature of depreciation under market conditions has been formed.. Today, depreciation of fixed assets is an interactive tool for strategic management and optimization of the tax potential of the enterprise
FINANCIAL ANALYSIS OF THE INVESTMENT ATTRACTIVENESS OF THE ENTERPRISE
Authors:   Khmelnytskyi National University, RZAEVA TETYANA
Published: December 2021

The purpose of the article is to study the concept of investment attractiveness of the enterprise. Outline of existing methods and areas of research. Research of existing theoretical approaches to understanding the concept of “investment attractiveness”. Determining areas for assessing investment attractiveness according to the needs of financial analysis. It is advisable to study the company’s position in the market and its business reputation. It is important to calculate the integrated coefficient of investment attractiveness. It is important to calculate the ratio of borrowed and own funds, asset turnover ratio, current liquidity ratio, return on equity. It is important to set the parameters corresponding to the level of the standard position of the enterprise in the market. Emphasis is placed on assessing the level of the company’s dependence on competitors. It is important to study the profitability of products, return on investment. It is important to consider the strengths and weaknesses of the enterprise. It is appropriate to calculate the sales revenue index, the net profit index, the cost index, the long-term liability index. It is proposed to study the dynamics of the characteristics of financial stability, profitability, liquidity of assets and their turnover. The purpose of the article is achieved. Theoretical approaches to the concept are investigated. The directions of assessment are considered. The development of existing directions is offered. The needs of financial analysis are outlined. The directions of financial analysis of investment attractiveness are determined. Some results were obtained. It is proposed to assess the investment attractiveness of the enterprise based on the results of financial analysis. The basis of financial analysis is financial reporting. Analysis of financial condition is the basis for financial analysis. It is expedient to carry out the financial analysis in the following section: the analysis of liquidity of the enterprise, its solvency, financial stability, business and market activity, etc.
RECOMMENDATIONS FOR INCREASING THE FINANCIAL CAPACITY OF COMMUNITIES ON THE BASIS OF INCREASING TAX REVENUES
Authors: Shapoval Galyna , Chekh Nataliia ,   V.M. Beketov National University of Urban Economy in Kharkiv
Published: December 2021

The purpose of the paper is to study the tax potential of UTC based on study of financial revenues to the budgets of UTC of Kharkiv region, the reasons for lack of funding and to develop recommendations to increase the financial capacity of UTC based on increased tax revenues. Main sources of UTC budgets have been analyzed in the paper, reasons for possible underfunding of UTC funding due to unused opportunities to receive tax revenues have been identified and recommendations for increasing the financial capacity of communities based on increasing tax revenues have been developed. Taking into account the results of analysis of the current state of financial support for the development of territorial communities, the importance and problems of components of the system of financial support for the development of territorial communities, one of the logical directions is to strengthen the tax base of local governments. In particular, it is advisable to provide in UTC a rule that establishes the procedure for payment of personal income tax at the place of residence of the taxpayer, which will create more favorable conditions for citizens and for the development of social infrastructure of UTC. Another area of tax revenues growth to the budgets of territorial communities is the implementation of land decentralization, which will allow communities to implement their decisions throughout the territory. The community will decide for itself what to do with the land – to cultivate its own farm, rent it out or look for investors.
EVALUATION OF SOCIO-ECONOMIC RESULTS OF UKRAINIAN ECONOMY MANAGEMENT
Authors: Tiurina Nila , Karvatska Nataliia , Nazarchuk Tatiana ,   Khmelnytskyi National University
Published: December 2021

The paper was focused on researching the evolution and the reasons for the crisis in the economy of Ukraine for the period of independence. It was determined that the changes in the social and economic nature of the country’s development were followed by discrepancy in power and resources relations as well as in opposition between political forces and business elite. We analyzed the dynamics of changes in the main macroeconomic indicators in the development of the Ukrainian economy. The results showed that large-scale changes had different effects on the development of the national economy, which was characterized by long periods of crisis and short periods of extensive growth. Three main crises in the economical development have been characterized and the reasons for this were identified. We performed an assessment of the multiple indicators dynamics that characterise the outcomes of the economical governance. Specifically, the level of GDP per capita using purchasing power parity, the dynamics of export, import and balance of foreign trade as well as the dynamics of changes in the index of capital investment and the index of economic freedom. It has been established that the presence of effective structural changes in the economy of the country has caused the accumulation of internal and external economic imbalances. The results of the analysis of the rating assessment of the economy of Ukraine by international organizations showed consistently low positions of the country. We concluded that ineffective economic development became one of the main reasons for the deterioration of the social development of the country. Negative indicators of such development were a sharp decline in population, life expectancy, low wages and social security compared to other European countries.
PERSONNEL MOTIVATION AS AN IMPORTANT TOOL FOR EFFICIENT ENTERPRISES
Authors: Bokovets Victoria , Kulhanik Oksana , Apostolova V. ,   Vinnytsia Institute of Trade and Economics of KNUTE
Published: December 2021

The article examines the issues of increasing the efficiency of motivation of enterprise personnel. The definition of the essence of the concept of “motivational mechanism in personnel management of the enterprise” is specified, the categories of material and intangible incentives are considered.The thesis is substantiated that the complex application by employers of methods of direct and indirect motivation allows to keep the staff and increase the efficiency of labor activity, helps to increase the inclusion of employees in the labor process. The priority types of material and intangible incentives for employees are summarized. Priority directions of the motivational mechanism which will allow to increase efficiency of system of management of the personnel of the enterprise and to improve the organization of social and labor relations between workers and employers are developed. In modern conditions, human resources are one of the most important elements in the enterprise. For the successful operation of any production and any company, regardless of the services it provides and the goods it produces, you need an efficient work team. The purpose of the article is to determine the directions of the system of motivation of personnel of domestic enterprises. The following general and special methods were used in the research process: abstract-logical and structural-logical analysis – for theoretical generalizations and clarification of the concepts of “personnel management”, “personnel evaluation”, statistical analysis method for analysis and iden-tification of main trends and management system staff; graphical method – to illustrate the results of the study. The article considers the theoretical foundations of staff motivation, summarizes the existing types and methods of motivation. Motivation is one of the most important elements of the personnel management system, because it is through motivation that the company’s management manages to influence employees.