bluuebunny/crossref_metadata_2025 huggingface dataset:
Biologically active substances in flowers and leaves of Siberian irises
Authors: Sedel'nikova Lyudmila
Published: October 2023

Abstract. In the last decade, garden varieties of Siberian iris (Iris sibirica L.) of the iris family (Iridaceae Juss.), which are valuable not only as ornamental plants, but also as a source of biologically active substances used in medicine and the perfume industry, have been very popular. Information on the presence of these substances in the generative and vegetative organs of the varieties of Siberian iris studied by us was not noted, which is the novelty and relevance of this work. The purpose of the study is a comparative study and assessment of the quantitative content of biologically active substances in the flowers and leaves of I sibirica and seven varieties from the Siberian irises (SIB) group cultivated in the forest-steppe zone of Western Siberia. Methods. The content of flavonols, catechins, carotenoids was determined by the spectrophotometric method, pectin substances by the carbazole-free spectrophotometric method and tannins by the titrimetric method. Results. The results of a comparative analysis of secondary metabolites in the aerial organs of irises showed that the content of tannins (1.3–3.2 times), flavonoids (1.5–4.6 times), catechins (5.0–6.3 times), carotenoids (2.6–9.5 times) higher in leaves than in flowers. The content of pectins is higher (3.5–9.5 times) and protopectins (1.2–1.9 times) in flowers. The varieties Fialcovy, Vals Katuni, Kassandra were distinguished by the highest indications for individual components. Variety and species specificity in the distribution of these components in the flowers and leaves of plants, as well as the influence of hydrometrological factors during the growing seasons of growth and development of 2020–2021, were noted. Scientific novelty. For the first time in the conditions of the forest-steppe zone of the Novosibirsk region, a comparative quantitative analysis of the content of tannins, flavonols, pectins, protopectins, catechins, carotenoids in the aboveground organs of Iris sibirica and its varieties: Baltik Blue, Blue Cup, Cambridge, Fialcovy, Kassandra, Mandy Morse, Vals Katuni was carried out.
Studying Thin Films to Decode Material Behavior
Authors: Majeed Almusawi Ali
Published: October 2023

This article delves into the area of thin films, which are ultrathin layers that challenge traditional boundaries and serve as pioneers in technological advancements. In this study, we utilize the Vienna Ab initio Simulation Package (VASP) to investigate the behavior of thin films from a quantum perspective. In this discourse, we undertake the task of elucidating the complex interplay of electrons, visualizing the topography of energy, and unraveling the fundamental nature of material phenomena that extend beyond direct observation. Through the utilization of intricate visual representations, we establish a connection between intricate quantum events and tangible visuals, facilitating the integration of the microscopic and macroscopic realms. This process contributes to the development of novel frameworks within the fields of materials science and technology. This study explores the synergistic relationship between VASP and thin films, providing valuable insights that have implications for innovation. It encourages us to reconsider the untapped potential of these extraordinary structures.
Akad E-Commerce Jual Beli Online Ditinjau dari Kompilasi Hukum Ekonomi Syariah
Authors: Putri Juliana Dwi , M. Randhika Priyatna  , M. Naufal Empy  , Fathoni Yusuf  , Fadhli Suko Wiryanto4
Published: October 2023

The problem discussed in this article is how the review of the types of online buying and selling transactions in e-commerce in Indonesia is reviewed from the compilation of sharia economic law. The expected beneﬁts of this research include eliminating doubts in choosing the type of online buying and selling transactions in e-commerce in Indonesia and knowing the types of online buying and selling transactions (peer to peer) in e-commerce in Indonesia that are in accordance with Islamic law. This research uses a qualitative research approach, where this scientiﬁc method is used to build knowledge through understanding and discovery. The results of this study indicate that in conducting E-commerce transactions, there are two sales and purchase contracts that can be used, namely the salam and Istisna contracts. If the salam contract, the buyer makes a payment in advance and the product speciﬁcations are clearly stated and the delivery of the goods is delayed, while the Istishna contract, the speciﬁcations of the goods have been agreed upon by the buyer and seller then an order is made in advance or the goods have not / are being made.
Arisan Menurun Online Menurut Perspektif Hukum Islam Kontemporer
Authors: Achmadjais Izamaulida
Published: October 2023

Agama islam memberikan kebebasan untuk saling berinteraksi sesama manusia. Salah satu bentuk interaksi yang terjalin dalam agama islam yaitu muamalah. Arisan diyakini sebagai salah satu bentuk tolong-menolong untuk mempererat persaudaraan. Arisan dapat mempermudah seseorang yang susah untuk melakukan penyisihan terhadap keuangannya. Seiring berkembangnya zaman arisan yang dahulunya dilakukan dengan tatap muka kini menjadi lebih mudah yang dilakukan dari jarak jauh melalui aplikasi WhatsAppdengan cara transfer. Arisan yang dahulunya dipenuhi dengan jumlah yang sama dari semua anggota, kini menjadi lebih beragam bentuknya, salah satunya adalah arisan menurun yang setiap anggotanya membayarkan dengan jumlah yang berbeda dengan nominal lebih besar pembayarannya untuk anggota arisan yang mendapat lebih awal, semakin ke bawah maka jumlah yang jumlah anggotanya semakin sedikit, tetapi jumlah yang diterima pada saat mendapatkan arisan sama. Hal ini menjadi salah satu topik menarik yang perlu dibahas mengenai bagaimana pelaksanaannya, dan hukum islam yang diberlakukan. Oleh karena itu, penelitian ini akan membahas lebih dalam mengenai pelaksanaan penurunan arisan online dan hukum islam kontemporer mengenai penurunan arisan online tersebut.pemilik  yang menghasilkan data naratif berupa kata-kata atau lisan dari seseorang yang bisa diamati. Dalam hasil penelitian menunjukkan bahwa pemilik sudah lama mengadakan arisan tanpa mengetahui hukum islam arisan menurun yang sebenarnya. Perspektif hukum islam kontemporer mengenai hukum asal arisan adalah boleh karena arisan serupa dengan utang-piutang. Akad yang digunakan dalam arisan sama dengan akad Hutang Pihutang. Didalam arisan harus mengandung unsur keadilan antara anggota satu dengan anggota lainnya. Apabila salah satu pihak merasa dirugikan, maka arisan tersebut dihukumi haram. Sebaliknya, jika arisan mengandung unsur keadilan, maka dihukumi mubah (boleh).

Kata Kunci : Islam, Arisan Menurun Online, Hukum Islam Kontemporer.
Tinjauan Maqashid Al-Syariah tentang Jual Beli Cacing Rubella untuk Pengobatan di Karang Baru Aceh Tamiang
Authors: Desi Dessy Asnita
Published: October 2023

Kini, cacing rubella semakin naik derajat dari hewan yang menjijikkan bahkan sekarang menjadi hewan alat komoditas yang tinggi dalam menghasilkan uang, terutama di Desa Tanjung Karang, Kec. Karang Baru Kabupaten Aceh Tamiang. Dalam hal jual beli cacing rubella (lumbrius rubellus) untuk pengobatan merupakan bentuk Maqashid syariah yang berperan sebagai melindungi jiwa, karena cacing rubella dianggap masyarakat dapat dijadikan sebagai pengobatan yang herbal untuk menyembuhkan penyakit demam tinggi, step, tifus dan bahkan juga dijadikan sebagai bahan kecantikan. Lalu, bagaimanakah tinjauan Maqashid Al-Syariah terhadap jual beli cacing rubella (lumbrius rubellus) untuk pengobatan. Tujuan dalam penelitian ini, yaitu: untuk mengetahui Bagaimana transaksi jual beli cacing rubella untuk pengobatan di Desa Tanjung Karang Kec. Karang Baru Kab. Aceh Tamiang dan bagaimana tinjauan Maqashid Al-Syariah terhadap jual beli cacing rubella untuk pengobatan. Selanjutnya hasil penelitian ini menunjukkan bahwa transaksi jual beli cacing rubella untuk pengobatan di Desa Tanjung Karang, dilakukan secara sembunyi-sembunyi dan tidak ada ditemukan pada pasar tradisional ataupun pasar modern. Tinjauan maqasid syariah terhadap jual beli cacing rubella untuk pengobatan dijadikan sebagai upaya penyembuhan penyakit, jadi dapat disimpulkan bahwa dalam mengkonsumsinya adalah mubah berdasarkarkan kaidah fiqh bahwa darurat harus dihilangkan.
Analisis Konsep Al-Ta’widh pada Ketentuan Ganti Rugi Pakaian Cucian yang Rusak di Jasa Laundry Syariah Arransha Kota Langsa
Authors: Indrayani Dewi , Muttaqin Zainal , Kurnia Ryzka Dwi
Published: October 2023

This study aims to analyze the concept of al-ta'widh on the compensation provisions for damaged customer clothes in the Arransha Syariah Laundry service, Langsa City. The research method used is an empirical legal method that originates from primary and secondary qualitative data using descriptive analysis methods. The results of this study reveal: 1). The written compensation provisions applied to the Arransha Syariah Laundry service in Langsa City have not been detailed about the consequences of ignoring the second requirement, that is "check your clothes again before leaving Arransha Laundry". That point resulted complaints from customers who complained about various complaints after the clothes were inspected at each customer's home; 2). The third terms and condition does not specifically mention the types of losses that are entitled to receive 50% compensation. In addition, the requirement for compensation of 50% of the price of damaged clothes is included in the category of damaged conditions (al-syarth al-fasid) whose validity is not recognized by syara'. So that if there is loss, damage & recording of customer clothes that occur during the washing process due to negligence of the laundry or due to violating procedures in the laundry process, 100% compensation (al-ta'widh) according to the quality and quantity of clothes will be charged to the laundry.
Analysis of the Influence of Financial Informatization on Improving Financial Control Ability
Authors:   University of London, Gao Jun
Published: October 2023

This paper mainly conducts in-depth research on the influence of financial informatization on improving financial control ability. According to the advantages of combining financial management and informatization, it expounds the role of financial informatization in improving financial control ability, such as constantly improving the quality of financial internal control, helping to improve the quality of financial management, achieving the integration of financial and business management development objectives, improving the work quality of financial personnel, strengthening the ability to control enterprise risk, and providing a high-quality platform for enterprise financial management and assessment. Then, it puts forward some feasible measures for the construction of informatization, mainly including employees continuously improving financial management consciousness, innovating financial management methods and systems, promoting the full use of financial information and strengthening the informatization construction of enterprise financial management work safeguard mechanisms to realize financial informatization construction and improve financial control ability.
Synthesis of donor and acceptor monomers for conjugated polymers in organic optoelectronic applications
Authors:   National Key Laboratory of Polymer and Composite Materials, Hoang Minh Duy , Doan Bao Kim ,   National Key Laboratory of Polymer and Composite Materials, Nguyen Luan Thanh ,   National Key Laboratory of Polymer and Composite Materials, nguyen viet quoc ,   National Key Laboratory of Polymer and Composite Materials, tran chau duc ,   National Key Laboratory of Polymer and Composite Materials, Tran Hai Le ,   Faculty of Chemical Engineering, Ho Chi Minh City University of Technology, Mai Xuan Huu ,   Faculty of Chemical Engineering, Ho Chi Minh City University of Technology, Bui Thao Thanh ,   National Key Laboratory of Polymer and Composite Materials, Nguyen Tran Ha ,   National Key Laboratory of Polymer and Composite Materials, Ho Chi Minh City University of Technology, Vietnam National University (VNU-HCM), 268 Ly Thuong Kiet, District 10, 70000 Ho Chi Minh City, Vietnam
Published: October 2023

Introduction: In today's life, conductive polymers play an increasingly important role, and it is very important to research and find materials with new properties and the ability to improve the performance of devices. The synthesis of monomer units as donor-acceptor structural units in conducting polymers is extremely important. Methods: In this research, the process of synthesizing these potential monomer structural units with high efficiency has been described, including three main units, (4-hexyl-phenyl)(10H-phenoxazin-10-yl)methanone (HP-POzM) (58%, yield), 4,8-bis(hexyloxy)benzo[1,2-b:4,5-b']dithiophene (BHBDT) (90%, yield) and 5-(2-ethylhexyl)-4H-thieno[3,4-c]pyrrole-4,6(5H)-dione (EHTPD) (95%, yield). Results: The successful synthesis of monomers was demonstrated by qualitative analytical measurements of 1H NMR and TLC monitor. In addition, it is an overview of the direction that scientists are aiming for these monomer units, as D-A units in conductive polymers, applied in current fields and development orientation in the future.
Sensitivity of secondary particle emission to hadronic physics models in GATE/Geant4 proton therapy simulations at 100 MeV
Authors:   Department of Nuclear Physics, Faculty of Physics and Engineering Physics, University of Science, Ho Chi Minh City, Viet Nam, Pham Thi Cam Lai ,   Vietnam National University Ho Chi Minh City, Viet Nam, Ngyen Tri Toan Phuc ,   Department of Nuclear Physics, Faculty of Physics and Engineering Physics, University of Science, Ho Chi Minh City, Viet Nam; Vietnam National University Ho Chi Minh City, Viet Nam, Vo Hong Hai ,   Department of Nuclear Physics, Faculty of Physics and Engineering Physics, University of Science, Ho Chi Minh City, Viet Nam; Vietnam National University Ho Chi Minh City, Viet Nam
Published: October 2023

Introduction: Proton therapy simulations rely on Monte Carlo techniques, such as the GATE code based on the Geant4 toolkit, to predict dose distribution and secondary particle production. The accuracy of these simulations is heavily influenced by the chosen physics models. Methods: In this study, we analyzed three Geant4 hadronic physics models, BIC, BERT, and INCL++, by calculating the angular and energy distributions of secondary neutrons and gamma particles. We conducted GATE/Geant4 simulations on a water phantom irradiated with a 100 MeV proton beam. Results: Our investigation revealed notable differences in the angular and energy distributions of emitted particles among the three models. Conclusion: This study emphasizes the necessity of carefully selecting a hadronic physics model for GATE/Geant4 simulations in proton therapy.
Toward Plasmon-Controlled Generation of the Activating Ag Hotspot Nanospheres for Quantitative SERS Analysis
Authors:   Faculty of Physics and Physics Engineering, University of Science, Ho Chi Minh City 700000, Viet Nam, Nguyen Tran Gia Bao ,   Viet Nam National University, Ho Chi Minh City 700000, Viet Nam, Ton Nu Quynh Trang ,   Faculty of Physics and Physics Engineering, University of Science, Ho Chi Minh City 700000, Viet Nam; Viet Nam National University, Ho Chi Minh City 700000, Viet Nam, Pham The Phuong ,   Faculty of Physics and Physics Engineering, University of Science, Ho Chi Minh City 700000, Viet Nam; Viet Nam National University, Ho Chi Minh City 700000, Viet Nam, Vu Thi Hanh Thu ,   Faculty of Physics and Physics Engineering, University of Science, Ho Chi Minh City 700000, Viet Nam; Viet Nam National University, Ho Chi Minh City 700000, Viet Nam
Published: October 2023

Introduction: Surface-enhanced Raman scattering (SERS) has attracted enormous concern as a robust vibrational spectroscopy technique with widespread applications, primarily for the ultrasensitive detection of low-concentration molecules and selective identification. Nevertheless, the optimization of SERS efficiency has been impeded by limitations in controlling the size of nanoparticles utilized in this technique. Method: In this study, the morphology, structure, chemical components, and optical properties of the as-synthesized Ag nanoparticles (Ag NPs) via a hydrothermal method were thoroughly investigated by sophisticated analyses. The synthesized Ag NPs were characterized for its morphological characteristics using scanning electron microscopy (SEM), energy dispersive X-ray spectroscopy (EDX), transmission electron microscopy (TEM), X-ray diffraction (XRD), UV-Vis absorption spectroscopy, Raman spectroscopy, and assessed for their SERS performance in detecting organic substances including Crystal Violet (CV) and Rhodamine B (RhB). Results: The results showed that Ag NPs with different sizes could be obtained from 10 to 30 nm. These sizes corresponded to the duration of the hydrothermal method, which was 15, 20, and 25 hours, respectively. The optimal sample exhibited the capability to detect dye molecule solutions at diluted-low concentrations as low as 10-8 M. Conclusion: Through these results, we contribute to advancing the understanding of tailored nanoparticle synthesis for superior SERS performance, thus opening avenues for enhanced molecular detection in various applied analytical fields.
KINERJA KEUANGAN SEBELUM DAN SAAT PANDEMI DENGAN INTELLECTUAL CAPITAL SEBAGAI VARIABEL INTERVENING
Authors: Putri Christiana , Lestari Wuryaningsih Dwi
Published: October 2023

Gejolak covid-19 merupakan keadaan yang sangat mengkhawatirkan bagi seluruh sektor di dunia tidak terkecuali sektor perbankan di Indonesia. Pentingnya perbankan dalam mempertahankan kinerja keuangan. Observasi ini untuk  mengetahui perbedaan kinerja keuangan bank umum syariah Indonesia sebelum dan saat pandemi dengan metode RGEC dan InteIIectuaI CapitaI sebagai variabel intervening. Dalam penelitian ini menggunakan 11 bank umum syariah Indonesia yang terdaftar pada OJK periode 2019-2021 sebagai data peneIitian. Metode anaIisis data yang digunakan adalah uji normaIitas, uji beda, dan anaIisis jalur. Hasil observasi menunjukkan bahwa rasio capital adequacy ratio sebelum dan selama pandemi ada perbedaan, rasio financing to.deposit ratio, return on asset, return on equity, non-performing financing dan posisi devisa netto tidak ada perbedaan baik sebelum pandemi atau saat pandemi. Selanjutnya, hasil penelitian ini juga menunjukkan intellectual capital sebagai variabeI intervening tidak dapat memediasi faktor-faktor RGEC dengan kinerja keuangan sebelum dan saat pandemi.
Kata Kunci:  Kinerja Bank, Intellectual Capital
Influence of the Transverse Stress Component of Ferromagnetic Materials on MBN Signals Under Bidirectional Stress Conditions
Authors: Jingyu Di
Published: October 2023

This paper studies the effect of the transverse stress component of magnetically isotropic ferromagnetic materials on the magnetic Barkhausen noise (MBN) testing signals under planar bidirectional stress states. Based on the logistic distribution function, a model that can be used to describe the effect of the planar bidirectional stress level on MBN characteristic signals is proposed; the formulated model works within the elastic limit of the magnetically isotropic ferromagnetic materials. Then, the characteristics of the proposed regression model are analyzed by computer simulation. Finally, to validate the proposed regression model, the bidirectional stress experimental data extracted from the published paper is used. The results show that there is a high linear correlation between the actual data and the predicted data of the formulated model. Therefore, it can be proved that the proposed planar bidirectional stress regression model based on the logistic distribution function is feasible, applicable, and valuable.
Secondary Traumatic Stress in Interpreters in Psychotherapy – A New Research Area?
Authors: ARKAN Yelda
Published: October 2023

Research in the field of translation studies and its association to other scientific fields is increasing day by day. In this regard, it is inevitable that community interpreting, which has emerged and rapidly developed to meet the need for translation in community services in different fields, will benefit from psychological approaches and theories. It is seen that with the increase in migration mobility, the community translator, who works with trauma victims in particular, plays an important role in institutions such as hospitals and social services. It is seen that the studies in Turkey the focus is on the competencies, duties and responsibilities of the health translator. However, interpreters who provide interpretation services to people with trauma experiences may be emotionally affected by the events they hear. Findings related to secondary traumatic stress disorder were found in occupational groups such as social workers and psychologists.

In this study, the assumption is that community translators can also experience secondary trauma-related stress seen in different occupational groups working in the field of community service. Academic studies on the question of whether people who undertake the task of interpreting for Syrian refugees who benefit from psychosocial support services, especially in the context of migration, will be exposed to the risk of possible occupational secondary traumatization will be traced and the findings will be discussed holistically. When we look at the literature on community interpreting in Turkey, it has been determined that there is no scientific study in the context of secondary traumatic stress, but research on the mental health of interpreters has gained momentum as a result of the increase in migration mobility in European countries. This study aims to contribute to the development of the relevant literature and to raise awareness for interdisciplinary studies.
Hardware Implementation of Fuzzy Logic Systems
Authors:   Saint Petersburg Electrotechnical University, Morozov S. M. , Kupriyanov M. S. ,   Saint Petersburg Electrotechnical University
Published: October 2023

Principles of using analog circuitry for implementing basic fuzzy logic operations are considered. A set of developed hardware modules, where operations are executed on an analog representation of fuzzy variables is presented. Modules for converting information from digital to continuous form and vice versa are presented in order to link fuzzy system with sensors and executing circuitry, for example, in the control system of a process or an object. The components of such modules are described, along with their pros and cons. The use of circuits based on these principles seems essential for the development of fuzzy electronics.
The discourse on ownership in the Soviet political economy
Authors: Melnik D. V. , Ananyin O. I.
Published: October 2023

The primary task for political economy of socialism was to elaborate a project of the new society. Looking forward into the future, that is positioning beyond current reality, was its mission, not a flaw, for which it is routinely blamed. At the same time, the future socialist society was thought through negation of capitalism as a system based on private property. Therefore, the theme of ownership was at the centre of the socialist project. Creating specific type of discourse was its component part. Sophistication in mastering its rules was a prerequisite of meaningful communication within this discourse. That’s why the texts as artifacts of this discourse need to be deciphered today. In this paper, dealing with the history of Soviet economic debates about ownership, it is attempted to reveal most relevant, even if often implicit, meanings which leading Soviet political economists were aiming to express in their works. The authors analyse historical background of the Soviet ownership discourse, its formation in the early Soviet, as well as in Stalin’s periods, competing research programmes of its transformation in the 1960s and 1970s, and its breakup at the turn of the 1990s.
Historia de la parroquia rural de San Jerónimo de Alhué (1764-2010)
Authors: Riveros Diegues Marcial
Published: October 2023

En el mundo virreinal de América Latina era habitual que al llegar una comunidad uno de los primeros edificios que se levantaba era una capilla, en donde los habitantes plasmaban sus anhelos y encumbraban sus oraciones para un mejor pasar en aquellas tierras. Varios de dichos templos al poco andar se convirtieron en parroquias, comenzando a registrar la vida de sus habitantes, especialmente en los libros sacramentales. El presente estudio es un acercamiento a una de las parroquias fundadas en el siglo XVIII, en la zona del secano costero y que rescata un espacio de historia regional.
La Iglesia Católica en un año decisivo. Chile, 1962
Authors: San Francisco Alejandro
Published: October 2023

El artículo analiza la relevancia del año 1962 para la Iglesia Católica en Chile, en un momento de transformaciones en la sociedad y en la propia institución. Procura revisar documentos oficiales de los obispos, así como estudios de opinión pública y los cambios en el concepto de revolución entre los católicos; asimismo incorpora voces alternativas al espíritu de la época. El objetivo era comprender la visión de los católicos en un año crucial, que se puede apreciar en la documentación, y como resultado fue posible encontrar contradicciones al espíritu de la década de 1960, que tendrían su propia expresión y proyección.
MANAGEMENT OF SOCIAL RESPONSIBILITY OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF INTERNATIONAL BUSINESS TRANSFORMATION
Authors:   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kopishynska Kateryna , Hrabyna Anna ,   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Published: October 2023

The exacerbation of social problems in society occurs as a result of the significant impact on it of such factors of the external environment as climate change, scarcity of resources, the emergence of new infectious diseases, social distancing, digitalization, etc. Under such circumstances, the responsibility of business increases not only for the results, but also for the consequences of its functioning. The activities of agricultural sector enterprises are directly related to the use of natural resources and affect the environment. Therefore, the implementation of socially responsible agrarian business and the development of appropriate tools for its management acquire special attention. During the research, the approaches to defining the concept of "social responsibility" were analyzed. The trends of corporate social responsibility in accordance with the goals of sustainable development were investigated and the factors stimulating enterprises to implement social responsibility were analyzed. The authors identified five main levels of implementation and development of social responsibility of the subjects of the agricultural sector: nano-level - the level of an individual, micro-level - enterprises and their stakeholders, meso-level - territorial communities and corporate associations, macro-level - the state and civil society as a whole, metalevel – international organizations and transnational corporations. A social responsibility management model for agricultural sector enterprises has been developed. As a result, a mechanism for managing the social responsibility of an agricultural enterprise based on the principles of openness and partnership, mutuality, environmental friendliness, social orientation, economy and sustainable development was proposed. This mechanism involves the use of defined tools and the implementation of key management functions to achieve results under the influence of social climate factors and subjects of higher levels of social responsibility.
MARKETING ACTIVITY THROUGH SYNTHESIS OF CHANGES
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Zozul'ov Oleksandr , Tsarova Tetianа ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: October 2023

The article is devoted to issues of development of the external and internal environment of the enterprise, determination of components and factors influencing this development, stages of their transformation. For a marketer, this question is one of the key ones, not so much in the context of the current analysis of the marketing environment, since the current analysis will be done in the process of studying the components of the macro- and microenvironment, but in the context of the ability to see global trends in the transformation of the environment, directions of development of its components and a potential picture of the future. The development of socio-economic systems is a complex process, both in terms of the quality of their components, and in terms of the number and interrelationships and mutual influence between them. For example, the stages of transformation of the technological basis of production in turn affect the nature of economic relations between market agents, determining key resources for production and technological possibilities for their processing, transportation, and communications. Thus, determining the key sectors of the economy, which are the locomotives of the entire system. The key sectors, the nature of their work and the skills needed to start and maintain them, determine the requirements for the education and personal qualities of the workforce, as well as the nature of human work - intellectual or not. If we take other components of the economic system, they differ in the same complex course of transformation and also affect many adjacent areas, forming direct and indirect connections that can be realized over a long period of time, so that the results of marketing activities in such an environment are spread over time with direct marketing influence and may be distorted in the process of execution. That is why it is very important for a marketer to understand which components of the environment to pay attention to, and how they can affect the realization of a marketing goal.
SOCIAL EXCLUSION OF PENSIONERS: PRE-WAR SITUATION AND CHANGES AS A RESALT OF THE WAR
Authors:   Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine, Kohatko Yurii , Polіakova Svitlana ,   Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine
Published: October 2023

The article is devoted to the study of the problem of measurement and prevalence of social exclusion among pensioners in the pre-war period and the changes that took place under the influence of the war. The assessment of the level of social exclusion was carried out according to its four key types: economic, political, cultural and actually social. For each type, a corresponding list of indicators and sources of information is defined. The level of prevalence of signs of social exclusion among different types of pensioner households was analyzed. It was established that in the pre-war period, single pensioners suffered the most from various manifestations of economic exclusion. This applies to both food and the purchase of clothes, shoes, non-food items of basic necessity. It is shown that the level of material exclusion of pensioners, determined according to the European methodology, significantly exceeds the indicator for able-bodied persons. Before the full-scale invasion of Russia, every second pensioner suffered from three or more signs of exclusion, defined according to the European methodology, and every third suffered from four or more, that is, from deep material deprivation. Based on the forecast of the Institute of Demography and Social Research named after M.V. Ptukha of the National Academy of Sciences, it has been proven that the vast majority of elderly people will fall into the category of poor and excluded for economic reasons. It is shown that with the beginning of a full-scale invasion of Russia, damage and destruction of residential buildings, the problems of exclusion due to living conditions move to another level. For families whose homes were partially or completely destroyed, the problem is the availability of housing in general, and only then - about equipping it with certain amenities. Retired households have been proven to suffer the most from health care exclusion. With age, the need for medical services objectively increases, and the opportunities for obtaining them narrow. The scale of actual social exclusion due to the impossibility of receiving certain social services, feelings of insecurity and discomfort, problematic social environment, impossibility to maintain constant contacts, to communicate with friends, relatives, and family members was assessed. The level of cultural exclusion in the pre-war period and during the war is analyzed. The changes that will take place in the perception of social exclusion among pensioners living in the territories where there were no active hostilities, in the front-line and front-line territories, in the occupation, are determined.
FEATURES OF MARKETING RELATIONSHIPS IN THE MARKET OF IT OUTSOURCING DURING WAR
Authors:   State University of Telecommunications, Vynogradova Olena , Sovershenna Iryna ,   State University of Telecommunications, Yesmakhanova Alua ,   State University of Telecommunications
Published: October 2023

The article shows the relevance of the problem of the interaction marketing in the IT outsourcing market during the war period. The article indicates the place of the Ukrainian IT industry in the world rankings, considers the concept of outsourcing and determines the main types of outsourcing services. The definition of "IT outsourcing" has been given: the tool for optimizing the achievement of enterprise goals by transferring non-core tasks related to the digital technology services provision to external specialized companies. The article systematizes the main assortment positions of the IT outsourcing services and identifies the groups of micro and macro environment factors that determine the nature of the relationships in the IT outsourcing market. Micro factors include the specifics of the market players’ activities with which the company providing IT outsourcing services is in direct interaction (customers, suppliers, competitors, contact audiences, intermediaries, banks, media, etc.). The influence of the most significant macro environment factors on the relationship marketing features in the IT outsourcing market has been analyzed: the military situation in Ukraine, demographic factors, the state of the economy, research progress, IT research and development, the legal situation in the country (the problems of compliance control and ethical business conduct), currency regulation and restriction of the National Bank of Ukraine. The dual impact of the crisis phenomena associated with the war on the economic factors of the relationships in the IT outsourcing market has been proved: on the one hand, the impact of the war directly on the IT industry, and on the other, the consequences of the war for consumers of the IT outsourcing services.. The main directions for improving the marketing of relationships in the IT outsourcing market during Russia's military aggression and during the recovery period of Ukraine after the victory are proposed: development and support of leadership skills along with the active involvement of corporate culture; improvement of a high-quality complex IT infrastructure capable of ensuring the round-the-clock operation of business processes; support for joint research and development in the IT sphere; improvement of the legal framework; adoption of the best world experience; anti-crisis measures to improve the stability of IT companies; support of IT startups; implementation of eResidency; improvement of personnel IT policy.
TRANSFORMATION OF MANAGEMENT SYSTEMS IN THE CONDITIONS OF DIGITALIZATION AND INNOVATIVE DEVELOPMENT OF ENTERPRISES
Authors:   Poltava State Agrarian University, Chernikova Nataliia , Ishchenko Inna ,   Poltava V. G. Korolenko National Pedagogical University, Bolshaia Oksana ,   Poltava V. G. Korolenko National Pedagogical University
Published: October 2023

Digital transformations in the economy are rapid in nature and affect all its components and cause changes in almost all business processes, including managerial ones. This article examines the impact of digitalization and innovation on enterprise management systems. The prerequisites for the transformation of management systems in modern conditions have been defined and the prospects for carrying out these changes have been established. The authors analyzed theoretical approaches to management in the conditions of digitalization and identified the main principles on which modern management systems should be based: flexibility and adaptability; innovativeness and creativity; digital transformation and data analysis; focusing on customer needs; teamwork and a horizontal approach in management; continuous training and development of personnel. In the process of research, a number of problems related to the transformation of these systems were identified, in particular: insufficient qualification of personnel; lack or limited financial resources; insufficient management support and integration with existing systems; non-acceptance of planned changes by the company's personnel; imperfect organization of the implementation process, etc. The authors also proposed ways to solve these problems and described the role of technology in increasing the efficiency and competitiveness of enterprises. The article describes subsystems that are components of modern management systems and proved their effectiveness, as well as an algorithm for the transformation of these systems in the conditions of digitalization, and innovative development of enterprises is proposed. The tools for implementing relevant changes are: automation of business processes, introduction of new technologies, construction of digital communication channels with clients, data integration, creation of an innovative culture at the enterprise, ets. Identified the fact that process of building modern management systems, requires problem-oriented approach, the constant updating and improvement of digital technologies and the growth of opportunities for virtualization of business processes. The authors of the article made the conclusion about the importance and necessity of improving management systems in modern conditions and outlined directions for further development of the researched issue.
«LOOSE AND TIGHT CULTURES» THEORY AS A NEW APPROACH FOR STUDYING CONSUMER BEHAVIOUR
Authors:   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Gnitetskyi Ievgen , Shulhina Liudmyla ,   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Lymar Оlena ,   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Published: October 2023

The article considers the difference between national cultures and contains a historical overview of the emergence of these differences. The analysis of several historical, natural, social and other factors influencing the behavior of people living in the territory of a certain geographical region has been carried out. A multilevel model of "tightness" and "looseness", which illustrates the connection between factors and parallel processes that arise in society is considered. The core features of each type of cultures are revealed. The relationship between theories of intercultural behavior is revealed, examples of differences among countries are given. An overview of the application of the theory in advertising is given, the perception of deviant behavior in the two types of cultures is explained. The influence of "tightness" and "looseness" on consumers' preferences is analyzed. The specific examples of advertisement of well-known brands are given. Based on the analyzed information, recommendations on the application of the theory in the process of creating advertising messages were developed.
MARKETING MANAGEMENT OF ENTERPRISE PERSONNEL: CHALLENGES AND PROSPECTS
Authors:   Lviv National University named after Ivan Franko, Rudenko Mykola , Kravchenko Olena ,   Cherkasy National University named after Bohdan Khmelnytsky, Marenuch Anatoliy ,   Cherkasy State Business College, Lakutin Dimirii ,   Lviv National University named after Ivan Franko
Published: October 2023

The article examines the problems of managing the marketing of enterprise personnel in the context of modern challenges and threats. The key aspects of enterprise personnel marketing are allocated and a set of measures for their practical implementation is proposed, which will allow an enterprise to strengthen its position in the labor market in terms of attractiveness for potential job seekers, retain its own qualified personnel through training and development opportunities, attract employees with the necessary competencies and skills, and positively affect the overall efficiency of the enterprise and its competitiveness in the future. The main challenges of modern marketing of enterprise personnel are outlined, which are grouped into separate blocks: digitalization and technological development, the increasing importance of the employer's brand, changing the demographic composition of the population, and changing the approach to training and development of personnel. The authors describe modern models of personnel marketing, the practical implementation of which will allow a comprehensive assessment of the company's needs in attracting and retaining employees and developing an effective strategy for building a personnel marketing system. The authors identify promising areas for improving the personnel marketing management system: development of an effective employer branding system; creation and implementation of effective talent attraction programs; implementation of a talent retention system; development of personnel assessment and development tools; support of communication with employees using digital technologies. Also proposed measures for the practical implementation of these perspectives of personnel marketing management, which include the development and implementation of comprehensive strategies for attracting and retaining talent, creation of tools for evaluating the effectiveness of programs for attracting and retaining professionals, the introduction of innovative methods of attracting personnel, development of a system of employee motivation, analysis of the experience and success of competitors in the market for attracting and retaining professionals and implementation of best practices in their own activities, providing support.
COMPARATIVE ANALYSIS OF THE STRUCTURE OF THE ECONOMY OF UKRAINE AND PROSPECTS FOR THE FUTURE
Authors:   Kyiv University of Market Relations, Obikhod Tetiana , Borodina Olena ,   Kyiv University of Market Relations
Published: October 2023

The complex conditions of today's Ukraine lead to the need for a thorough analysis of the economic state of our country in order to forecast and plan its development prospects. Among the popular models of the economy regarding the structural analysis of its components is the sectoral model. The leading sector of the economy of highly developed European countries is the service sector. It employs 65% of the economically active population. Institutions of the service sector create about 70% of the GDP of the countries of the European Union and the contribution of the service sector to the economic growth of Europe exceeds the contribution of industry. Countries with transition economies are at the industrial or industrial-agrarian stage of development. The share of industry in the structure of the national income of these countries is on average from 45 to 60%. In most countries, the secondary sector of the economy prevails. The question regarding the dynamics of changes in the economy of Ukraine in recent years is relevant. That is why we chose three years (2019-2021) and part of 2022 year to study using mathematical methods of statistics different sectors of the economy (primary sector (agro-industrial sector), secondary sector (industry), tertiary sector (services)). So, based on the received data, it can be concluded that in the sectoral model of the economy of Ukraine, the primary sector of the economy accounts for 20.06% of the total volume of GDP, the secondary sector accounts for 21.16% of the total volume of GDP and the tertiary sector currently provides 58.43% of Ukraine's GDP. Therefore, it can be concluded that the sectoral model of our country's economy is significantly different from the model of highly developed countries, where the share of the tertiary sector is more than 70%, and the primary sector is of 2-6% and accordingly Ukraine can be classified as a country with a transition economy. A comparison of the import-export component of Ukraine with the USA emphasizes the raw material component of Ukraine's exports and the need to develop the processing industry of the economy with an emphasis on the features of the leading positions of Ukraine in such areas as the IT industry, where Ukraine occupies one of the leading places in the world. The practical value of the presented materials is to study the structural components of the Ukrainian economy on the basis of current statistics with subsequent conclusions when compared with the economies of leading countries for the prospects of successful economic development of the Ukrainian economy in the future.