bluuebunny/crossref_metadata_2025 huggingface dataset:
UPAYA MENINGKATKAN KEPUTUSAN PENGGUNAAN MEETING PACKAGE DI HOTEL BUMI ASIH JAYA BANDUNG MELALUI DEMAND BASED PRICING METHODS (Survei pada Tamu Wisatawan Bisnis Pengambil Keputusan Penggunaan Meeting Package Di Hotel Bumi Asih Jaya Bandung)
Authors: Fauzan Mohamad , Setiyorini Heri Puspito Diyah
Published: May 2019

Tourism is an industry thath as the potential to become an instrument of increasing foreign exchange earnings. The sector is evolving as it has become a necessary to travel along with the development of tourism social-culture undergoing changes. One of the tourism industry that is always growing increasingly is hospitality industry. Especially in hotel industry. Competitionin hotel industry in Indonesia, especially Bandungkeep growing fast. The key to success in the hotel management not only in terms of services but also from elements of the products and pricing. Those become an valuable asset it self and important in general. Hotel Bumi Asih Jaya Bandung is one of three stars hotel which always strive to provide variety of products through pricing approach. Demand-based pricing method pricing methods that focus on the customer's perspectiveis consistent with the pricing on the customer's perception of value to affect the decision of using meeting package. As the above background, the research conducted on the effects of demand-based pricing methods toeard to purchase decisionof meeting package. The purpose of this study was to determine how the demand-based pricing methods and purchase decision of meeting package at Hotel Bumi Asih Jaya Bandung, and to know how bigthe influence of demand-based pricing methods toward to purchase decision of meeting package. This study is descriptive and verifikatif, while the method is a descriptive survey and survey eksplanatory. Samples takenin this study population as many as 48 people. Sampling techniqueis carried out the census. Data processing is done using parametric statistical test which uses the formula path analysis via SPSS11.5 for Windows. The results showed that the dimensions of demand-based pricing methods that get the highest ratings on the dimensions of the buyer based pricing. While making use of sub-variables that get the highest ratings at the time of use. Demand based pricing methods that consist of buyers based pricing, psychologicalpricing, and negotiation has a positive effect amounting against the decisions of the use of meeting package at Hotel Bumi Asih Jaya Bandung, which means the better the demand-based pricing methods that have the higher the usage decision meetings package is formed.
PELAKSANAAN PROGRAM CONTINUITY MARKETING DAN ONE TO ONE MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS PELANGGAN ROYAL VANESSA HOTEL (Survei pada tamu repeat individu di Royal Vanessa Hotel Bengkulu)
Authors: Putra Gempur Perdana Adha , Bramantory Ariyo
Published: May 2019

Indonesia’s tourism industry has developed very rapidly, it’s characterized by the increasing number of tourist both foreign tourists. Form of tourism businesses that are currently experiencing a fairly rapid increase in the hotel industry as tourism support facilities. Customer loyalty is important in the hotel industry. A decline loyalty in Royal Vanessa Hotel is seen from the decrease in occupancy rate repeat guests. Decrease in the level of loyalty is a major threat to the hotel industry because of the presence of this loyalty will decrease the thread indicated a decrease in corporate profits. If a decline in profit the company will have an impact on the company’s losses. Moreover, the adverse effect that will be received from the company is going to decrease the loss of customer loyalty that will turn to another hotel. So do implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at the Royal Vanessa Hotel. Respondents of this study is a repeat guest Royal Vanessa Hotel. The method which is used in this research is descriptive and verifikatif, with the survey explanatory method and cross section approach. Sample size of 100 respondents from existing population by using the formula slovin. The data used are primary data and secondary data collected through observation, questionnaires, literature study and interviews. The purpose of this research was to determine how much influence the implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at Royal Vanessa Hotel. The results of this study is that there is continuity of influence between the implementation of marketing programs and one to one marketing in an effort to increase customer loyalty at the Royal Hotel Vanessa. Smallest degree of influence in an effort to improve customer loyalty is to the implementation of marketing continuity program, it needs to be fixed by the Royal Hotel with fixing Vanessa Operational Standards (SOP) regarding the marketing continuity program and also the hotel in order to add the programs other than programs that has been done. Thus may increase the effects of the implementation of continuity marketing program in an effort to increase customer loyalty.
MENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI SPECIAL EVENT DI MUSEUM KONPERENSI ASIA AFRIKA (Survei Pada Pengunjung Special Event Perjalanan 50 Tahun Gerakan Non Blok Museum Konperensi Asia Afrika)
Authors: Fitriani Maisa , Andari Rini
Published: May 2019

Pada tahun 2010 Kementerian Kebudayaan dan Pariwisata (Kementerian Pariwisata dan Ekonomi Kreatif) telah mencanangkan program Tahun Kunjung Museum (Visit Museum Year). Situs “Museumku” menyatakan program Tahun Kunjung Museum ini didukung berbagai kegiatan di museum seluruh Indonesia yang bertujuan untuk memperbesar jumlah pengunjung museum serta meningkatkan apresiasi dan kepedulian masyarakat terhadap warisan budaya bangsa. Gerakan ini bertujuan untuk membenahi peran dan posisi museum yang difokuskan pada aspek internal maupun eksternal. Aspek internal dalam bentuk revitalisasi fungsi museum dalam rangka penguatan pencitraan melalui pendekatan konsep manajemen yang terkait dengan fisik dan non fisik, serta bertujuan untuk mewujudkan museum di Indonesia yang dinamis dan berdayaguna sesuai dengan standar ideal pengelolaan dan pemanfaatan museum. Aspek eksternal difokuskan kepada konsep kemasan program dengan menggunakan bentuk sosialisasi dan kampanye pada masyarakat sebagai bagian dari stakeholder. Kota Bandung memiliki berbagai jenis museum sebagai wisata sejarah yang menjadi alternatif bagi wisatawan yang datang berkunjung. Dari sekian banyak museum yang ada di Kota Bandung salah satu museum yang menarik untuk dikunjungi adalah Museum Konperensi Asia Afrika. Keistimewaan museum ini antara lain sering diselenggarakannya berbagai kegiatan di museum yang diselenggarakan oleh pengelola. Ada beberapa faktor yang menjadi alasan mengapa peningkatan jumlah kunjungan Museum Konperensi Asia Afrika perlu dipertahankan bahkan harus tingkatkan lagi. Beberapa faktor tersebut antara lain sepanjang tahun 2007-2011 secara kualitatif persentase tingkat pertumbuhan pengunjung di Museum Konperensi Asia Afrika mengalami penurunan kecuali di tahun 2010, motivasi pengunjung yang umumnya dikarenakan tugas sekolah/ kuliah, juga masih menganggap Museum Konperensi Asia Afrika membosankan, yang terakhir adalah permasalahan museum di Indonesia yang mengganggap museum sebagai tempat yang angker dan menakutkan. Untuk mempertahankan tingkat kunjungannya program yang paling menonjol adalah penyelenggaraan special event di museum. Sebagaimana latar belakang di atas, maka diadakan penelitian mengenai special event dan keputusan berkunjung. Penelitian ini bersifat deskriptif dan verifikatif. Sampel yang diambil dalam penelitian ini adalah para pengunjung special event khususnya pengunjung pameran Perjalanan 50 tahun Gerakan Non Blok sebanyak 100 orang. Teknik sampling yang dilakukan adalah sistematic random sampling. Pengolahan data dilakukan dengan menggunakan pengujian statistik parametrik yaitu menggunakan rumus regersi sederhana melalui bantuan program SPSS 18 for Windows.
PENGARUH DIRECT MAIL DAN TELEMARKETING TERHADAP KEPUTUSAN PEMBELIAN PAKET UMRAH RAKA TOURS AND TRAVEL (Survey Terhadap Pengguna Paket umrah Raka Tours and Travel)
Authors: Dewi Nurmala , Purnama Ridwan
Published: May 2019

One type of tourism has great potential. Umrah and Hajj is a popular type of religious tourism in Indonesia. The potential is rated high because the majority of Indonesia's population is Muslim. Given this also emerging cooperation between Indonesia and Saudi Arabia as a tourist destination more closely. One of them with the cooperation of the travel-travel in Indonesia with travel that is in Saudi Arabia. This of course affects the number of trips efforts in several major cities in Indonesia, one of which the city of Bandung.One travel agency Bandung is Raka Tours and Travel. Raka Tours and Travel is a BPW (Travel Bureau), which is engaged in servicing a variety of travel needs, such as the sale of air transportation tickets, hotel vouchers, travel packages, various services of travel documents, MICE and religious journey that umrah and hajj. Raka Tours umrah package sales decreased from 2010 to 2011. The sales decline Raka Tours umrah package is reached -14.55%. Direct marketing especially in direct mail and telemarketing is one of the strategies that can be used to increase sales.In this regard it is done research on the effect of direct mail and telemarketing to purchasing decision umrah package. Step - step Direct Marketing consists of direct mail (direct mail) and telemarketing (selling over the phone).Type of research is descriptive and verification methods used are cross sectional method with the sample size using the formula iteration, the obtained sample size of 110 respondents. The analysis technique used is multiple linear regression analysis with SPSS for windows 18:00. Based on the test results obtained by statistical findings of direct marketing in which all variables have an influence on purchase decisions that direct mail and telemarketing, it showed 65.15% have an influence on the purchase decision, while the remaining 34.85% influenced by other variables. Thus, the direct mail and telemarketing have a strong influence in influencing purchasing decisions Raka umrah package tours and Travel.
MENINGKATKAN LOYALITAS PENGUNJUNG MUSEUM KONPERENSI ASIA AFRIKA MELALUI BRAND COMMUNITY SAHABAT MUSEUM (Survei Terhadap Member Sahabat Museum Konperensi Asia Afrika)
Authors: Kamilanovy R. Desny Gita , Fakhrudin Suwatno
Published: May 2019

Bandung city to increase tourist arrivals from year to year. It is characterized by several factors such as the products and services of varied tourism, construction of access roads to tourist spots, and increased hotel construction and recreation. Bandung city tourism destinations have varied as culinary tours, shopping, heritage, and educational tours. Educational tours in the city no less a role in the tourism industry, one of which is a museum. One of the interesting tourist attraction in the city of Bandung Asian-African Conference Museum is the reference and study materials by the academic community in terms of the uniqueness of certain aspects of the documentation or the documentation and imaginative thinking in the future, this is done by the museum to maintain the loyalty of its visitors. Therefore the Asian-African Conference Museum visitors maintain loyalty through brand community Friends of the Museum consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility). Based on the above then do research on brand loyalty is seen from the community. The unit of analysis of this study is the Asian-African Conference Museum visitors as loyal visitors who take the program brand community Friends of the Museum. The method used in this research is descriptive and verification, this study done in less than one year, then the method used is the cross sectional method. The data used are primary data and secondary data through literature study and a questionnaire. To measure the influence of brand community loyalty used multiple regression analysis, the aim of this research to determine the influence of brand community loyalty. Based on the results of the descriptive assessment 100 respondents who obtain the greatest value in the moral community brand responsibility. While the greatest value on the loyalty of the visits between product lines and services. In verifikatif brand community consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility) may partially affect loyalty, different relations simultaneously based on the results of the analysis that the consciousness of kind have a negative influence on loyalty
PENGARUH STRATEGI NATION BRANDING “WONDERFUL INDONESIA” TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN AUSTRALIA KE INDONESIA
Authors: Utami Sri , Gaffar Vanessa
Published: May 2019

Sebagai industri yang diperdagangkan secara internasional dan berkembang pesat, pariwisata menjadi salah satu kategori utama dalam sektor perekonomian. Bagi Indonesia, pariwisata merupakan salah satu sumber utama penghasilan devisa serta dapat menciptakan lapangan kerja dan peluang untuk pengembangan lebih lanjut. Australia merupakan salah satu dari tiga target utama pangsa pasar pariwisata dan juga merupakan salah satu penyumbang wisatawan terbesar di Indonesia. Program nation branding merupakan salah satu strategi Kementerian Pariwisata dan Ekonomi kreatif (Kemenparekraf) untuk meningkatkan jumlah kunjungan wisatawan, yaitu dengan mengembangkan strategi dan koordinasi kampanye pariwisata melalui nation branding. Nation branding adalah menerapkan branding dan teknik komunikasi pemasaran untuk mempromosikan citra suatu bangsa yang nantinya akan berpengaruh pada jumlah kunjungan wisatawan. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu Nation Branding yang terdiri dari tourism, people, dan culture and heritage. Variabel terikat (Y) yaitu proses keputusan berkunjung. Jenis penelitian yang digunakan deskriptif verifikatif, dan metode yang digunakan adalah survei dengan teknik stratified random sampling, maka diperoleh jumlah sampel sebesar 120 responden. Teknik analisis data dan uji hipotesis yang digunakan adalah path analysis (analisis jalur). Hasil penelitian menunjukkan bahwa variabel nation branding memberikan pengaruh yang signifikan terhadap proses keputusan berkunjung.
PENGARUH MUSEUM EXPERIENCE TERHADAP KEPUTUSAN BERKUNJUNG (Survei Pada Wisatawan Nusantara Yang Berkunjung di Museum Kereta Api Ambarawa)
Authors: Melyanti Elsa Dwi , Andari Rini , Ridwanudin Oce
Published: May 2019

Indonesia has a lot of economic potential, especially in tourism. Tourism has a definition as a people activity which travelling from one place to another, stay outside their ordinary environtment no more than one year to relax, leisure and another activity which not related to work. In order to run tourism activity properly, it require supporting facilities such as tourist attraction, hotels, restaurants, and travel agent. Semarang is the city with a high activity tourism activity, it seen from much variety of tourist attraction. And the most interesting tourist attraction in Semarang is museum. Museum Kereta Api Ambarawa is the most visited museum by the tourist, it has strategic location and has very complete and diverse museum collections. Museum Kereta Api Ambarawa implement museum experience strategy to increase tourists arrival. The purpose of this research was to look for the findings in museum experience implementation, decision to visit and the impact of museum experience to tourist decision. Object in this research is domestic tourists who visiting Museum Kereta Api Ambarawa. The type of research is descriptive and verification, and this research used explanatory survey method, with systematic random sampling technique, with the samples of 1000 respondents. Data analysis technique used multiple linear regression with SPSS 20 for windows software as a tools. Data collecting technique using interviews and surveys. The research findings that museum experience with Recreation (X1), Sociability (X2), Learning Experience (X3), Celebrate Experience (X4) dimention has an impact to tourist travelling decision which consisting of product selection, brand selection, distribution channel selection, visiting time decision, and payment method used.
KINERJA TOUR LEADER DALAM MENINGKATKAN PERILAKU PASCA PEMBELIAN DI MASA YANG AKAN DATANG PAKET WISATA DI MARGA TOUR (Survei terhadap Wisatawan yang Menggunakan Paket Wisata Marga Tour Bandung)
Authors: Triani Anita Rahayu , Purnama Ridwan , Setyorini Heri Puspito Diyah
Published: May 2019

Menanggapi perkembangan pariwisata Kota Bandung, usaha jasa pariwisata kian mengalami kemajuan seperti biro perjalanan wisata yang menawarkan jasa untuk pengaturan perjalanan wisata. Salah satu perusahaan dalam bidang biro perjalanan wisata yang sedang berkembang ialah Marga Tour. Dalam menunjang keberlangsungan kegiatan perjalanan wisata, setiap perusahaan biro perjalanan wisata membutuhkan peran seorang pemimpin tour atau tour leader. Tour leader merupakan seseorang yang berada dijajaran paling depan yang mewakili perusahaan dalam memimpin perjalanan dan memenuhi kebutuhan wisatawan selama kegiatan tour. Keahlian dan kecakapan seorang tour leader saat berinteraksi dengan para wisatawan atau konsumen yang menggunakan jasa tour disebut sebagai tour leader performance. Tour leader performance berasal dari Service Performance (SERVPERF). Dari hasil pra penelitian pada perilaku konsumen pasca pembelian (post purchase behavior) menunjukkan kecenderungan masih mudahnya konsumen berkeinginan untuk berganti produk (swicth). Oleh karena itu, penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh mengenai tour leader performance (X) dan post purchase behavior (Y). Adapun populasi dalam penelitian ini adalah konsumen yang telah melakukan pembelian/menggunakan jasa perjalanan wisata di Marga Tour. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah survei dengan teknik systematic random sampling, maka diperoleh jumlah sampel sebesar 100 responden. Teknik analisis data adalah path analyisis (analsis jalur).
UPAYA MENCIPTAKAN CUSTOMER DELIGHT MELALUI SERVICE EXCELLENCE HOTEL SANTIKA SILIGITA NUSA DUA BALI (Survei terhadap Tamu SIP Member yang Menginap di Hotel Santika Siligita Nusa Dua Bali)
Authors: Sari Norma Komala , Wibowo Lili Adi , Ridwanudin Oce
Published: May 2019

The purpose of this research are to findings regarding the implementation of service excellence, customer delight, and effect of service excellence towards customer delight in Hotel Santika Siligita Nusa Dua Bali. Using 100 respondents from SIP member guests who stay in the Hotel Santika Siligita Nusa Dua Bali, who collect from systematic random sampling and calculated by simple linear regression. The results showed that the service excellence has a significant influence on customer delight in Hotel Santika Siligita Nusa Dua Bali.
ANALISIS PENGARUH CUSTOMER SERVICE EXPERIENCE TERHADAP BEHAVIOR INTENTIONS (Survei pada Wisatawan Sebagai Tamu Individu yang Menginap di Sheraton Mustika Yogyakarta Resort and Spa)
Authors: Syahid Kendid , Andari Rini , Abdullah Taufik
Published: May 2019

Sheraton Mustika Yogyakarta Resort and Spa strive to provide good service to the‘’in touch’’ service oriented so that guests experience a memorable service. In order to get the guests who willing to stay longer, recommending and repurchasing, then Sheraton Mustika Yogyakarta conduct stratergi namely Star Customer Experience. The purpose of this research is to describe the customer service experience as the independent variable (X), describe of behavior intentions as the dependent variable (Y) and analyze the effect of customer service experience towards behavior intentions. The method used in this research is descriptive and verification due to this research is conducted less than one year so this research is a cross-sectional method. The sampling technique used is systematic random sampling with a sample of 100 first-timer guests. The data analysis technique used is multiple regression. The results showed that the highest score in customer service experience is the sub-variables for the assessment of empathy while the lowest is recognition. The highest valuation for the variables dimensions of behavior intentions is repurchasing intention while dimension of willingness to recommend is the lowest. Simultaneously customer service experience significantly influence on behavior intentions.
PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI THE TRANS LUXURY HOTEL BANDUNG (Survei pada Wisatawan Sebagai Individual First Timer Guest The Trans Luxury Hotel Bandung)
Authors: Adytia Cynthia Asrivionny , Yuniawati Yeni
Published: May 2019

Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.
PENGARUH MEDIA ADVERTISING ABOVE THE LINE TERHADAP KEPUTUSAN MENGINAP DI ASTON BRAGA HOTEL AND RESIDENCE BANDUNG (Survei Pada Free Individual Traveller yang Menginap di Aston Braga Hotel And Residence Bandung)
Authors: Juwitasari Amalia , Siswhara Gita
Published: May 2019

As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.
PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY” TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung)
Authors: Nursilah Dede , Hendrayati Heny
Published: May 2019

The development of tourism in the Bandung become great opportunities for entrepreneurs in the tourism industry including tour and travel business, including Tour Operator. Tour Operator is a company that has activities on planning and organizing the trip for the purpose of tourism (tours). Marga Tour which is under the auspices of PT Marga Indonesia is offering tour packages as its products and services. In the years 2011-2013 the tour packages sales Marga Tour has decline. The solutions fot that problems, the managements of Marga Tour have strategy to put the name Marga Tour in the minds of consumers or in marketing theory called as brand positioning. Through the brand positioning “everyday is holiday”, Marga Tour hopes to increase sales of tour packages. The type of this study is descriptive and verificative, the sampling technique that is used is proportionate stratified random sampling. The sample size was calculated with the formula of Slovin and the result is 90 respondents. The data analysis technique used is the technique of path analysis. Based on the results of the statistical test result, the brand positioning “everyday is a holiday” which consists of defining and communicating the competitive frame of reference, points of parity and points of difference has influence towards purchase decisions of tour packages in Marga Tour Bandung, either simultaneously or partially.
TAHAP KESEDIAAN KEMAHIRAN GENERIK PELAJAR SEMESTER AKHIR DIPLOMA HOTEL DAN KATERING: KAJIAN KES
Authors: Atan Noor Afizah Binti , Zakaria Mohd Amin Bin , Sabidin Farhana Binti
Published: May 2019

Dunia transformasi kini mengkehendaki setiap graduan memiliki pelbagai kemahiran yang membolehkan mereka bersaingan dalam pasaran global. Justeru setiap graduan perlu mempersiapkan diri dengan satu lagi nilai tambah iaitu kemahiran generik dalam usaha untuk memenuhi kehendak industri. Kemahiran generik merupakan kemahiran yang perlu ada dalam diri sesaorang sewaktu melakukan pekerjaan mengikut kemahiran-kemahiran khusus yang dimiliki. Oleh yang demikian kajian ini memfokuskan tentang tahap kesediaan kemahiran generik pelajar khususnya semester akhir Diploma Hotel Dan Katering sesi Disember 2010 di Politeknik Johor Bahru. Secara keseluruhan, dapatan kajian menunjukkan reponden memiliki tahap kemahiran generik yang tinggi terhadap tiga daripada empat kemahiran generik yang dikaji.
PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN THE CENTRUM BANDUNG
Authors: Purnama Ridwan , Pralina Alfania Riska
Published: May 2019

The tourism industry is one sector of the economy, is also part of the national development of a nation. Tourism has an effect on the economy of the tourist destination. Indonesia is an archipelago with attractive tourism resources, both natural beauty and variety cultural. Bandung is a city that is always visited by tourists. With the number of tourists coming necessarily have to be balanced with adequate supporting tourism facilities as well as restaurants. The Centrum is one restaurant that has a feel like a cruise ship, to be able to compete with other restaurants The Centrum strive to meet the wishes and needs of guests. The number of purchases at the restaurant The Centrum experiencing fluctuating so does the amount of income. Strategies under taken in improving the purchasing decision one of them is Direct Marketing. This study aimed to obtain findings on direct marketing, purchasing decisions and influence between the two at the restaurant The Centrum. This type of research is descriptive and verification method used is explanatory survey. The sample of 100 respondents with a sampling technique that is systematic random sampling. Data analysis technique used is multiple regression analysis. The independent variable in this study is face to face selling (X1), telemarketing (X2) and online marketing (X3) while the dependent variable is the purchase decision (Y). The results showed that the respondents about direct marketing is generally considered high. There biggest influence on online marketing while telemarketing received the lowest ratings. Responder regarding the purchasing decisions rated. The indicator that received the highest score is the method of payment and that got the lowest score is the number of purchases. Based on testing SPSS 20 shows a correlation between the partial simultaneous and direct marketing to the purchase decision.
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN BERKUNJUNG DI JENDELA ALAM
Authors: Prasetyo Adhitya Aji , Ridwanudin Oce
Published: May 2019

One of the areas in Indonesia which has many tourism potentials is West Java. It has so attracted many touristsfor its beauty in natural and cultural resources. Bandung is the capital of West Java. It has so many tourists'attractions. One of the tourist’s attractions is “Jendela Alam," the educational tourism destination thatcombines the idea of farm tourism activities and recreation park. Most of the visitors are students or schoolsthat want to study about farming activities. However, there are many competitors that offered the sameproducts and services right now, so the management has a big effort to anticipate the competitive situation.One of the efforts is by developing the personal selling activities to encourage schools for visiting the place.Thus, this research studied the personal selling as the independent variable that consists of some sub variables,namely, building relationship, closing the deal, and building loyalty. Furthermore, the dependent variable isthe visiting decision. The method of the research is descriptive and verification research. The researchinstrument is the questionnaires that are distributed to 100 respondents. The data were analysed multipleregressions statistical analysis. The result shows that there was a significant influence between the personalselling activities of the visit decision to this tourists' attraction.
PENGARUH EDUCATIONAL TOURISM EXPERIENCE TERHADAP KEPUASAN WISATAWAN DI KAMPUNG BATU MALAKASARI
Authors: Hasdian Adi , Setiyorini Heri Puspito Diyah
Published: May 2019

Kampung Batu Malakasari is one of the main tourist destinations located in Bandung. The destination has interesting attractions and activities, where tourists not only traveled for leisure, but get educational value as well. There are also educational tour packages for tourists groups; especially schools that want to get learning experience. In 2014, the number of group of tourists who visited Kampung Batu Malakasari decreased by 10.83%. Moreover, based on the pre-research on 30 respondents who was conducted in 2015, it was found that tourist satisfaction was low, particularly the satisfaction at the educational experience. The guest comments that were compiled by the management have also shown the similar result. In fact, the management already had a great effort in conducting activities in delivering a good educational experience. Hence, it is important to carry out research to discover the influence of the education experience for the tourist's satisfaction at Kampung Batu Malakasari. The independent variable in this research was educational tourism experience (X) that consisted of attractions and events, resource specialists, affinity travel planner's tour and receptive operators. The dependent variable was the tourists’ satisfaction (Y), which was the ratio of the value perceived with the value expected. The approach used for this research was a quantitative method by conducting the explanatory survey. The sample used for this research was 100 respondents with the simple random sampling technique. The data analysis and hypothesis testing used for this research is multiple-linear regression analysis. The results showed that the perceived education experience score was 74.06%, while the expected educational experience score is 75.07%. This score indicated that the response of the tourists’ group to educational experience was at the “good” category. Likewise, the tourist's response group to tourist satisfaction had 99% as the score, where it was categorized as an "excellent," which means that the group was very satisfied. Based on the statistical results, simultaneously, the educational tourism experience effect gave 41.5% contribution to the tourists’ satisfaction. Partially, only two dimensions had a significant effect to tourist satisfaction, namely attractions and events; and resource specialists.
Pengaruh Motivasi Wisatawan Lokal Terhadap Keputusan Berkunjung Ke Taman Kota Di Kota Tangerang Selatan
Authors: Fatah Fikri Abdul , Waluya Bagja , Yuniawati Yeni
Published: May 2019

One of the famous, and still developing, attractions in South Tangerang are Taman Kota. It is a city-park located at the center of the city, there is a red bridge inside which is very popular among the people of South Tangerang. There is also the tributary of Cisadane and lots of bushy trees, which provide natural shades. There is a decrease in visitors of Taman Kota from 2011 to 2014 because there are a lot of tourism attraction competitors in South Tangerang. One of the efforts done by Taman Kota to increase the decision to visit is by improving the management understanding of tourist motivation. The independent variable in this research is tourist motivation (X) which consists of some sub variables, which are nature, value for money, and physical activities. The dependent variable is the decision to visit (Y) which consists of product selection, brand selection, line of selection, time of visit selection and the frequency attending the attraction. The research types used are descriptive and verification. The method used was an explanatory survey. The samples of this research are 100 respondents, which were drawn by using systematic random sampling. Hypothesis testing data analysis technique used was multiple regressions. Tourists’ responses regarding to the motivation in Taman Kota were considered high. The result from this research shows that the most influential sub variable is nature, and the less is on the physical activities. Tourists’ responses to the decision to visit were also considered high. Line of the selection indicators got the highest score; meanwhile, the time of visit selection got the lowest score. Based on the testing through SPSS 20 for windows, there is a simultaneous and partial influence between tourist motivation and the decision to visit. The recommendation to the management of Taman Kota to increase the decision to visit is by optimizing the object as tourism appeal for physical activities.
Pengaruh Store Attribute Terhadap Loyalitas Wisatawan Dikontrol Oleh Motivasi Berbelanja
Authors: Astari Bunga , Wibowo Lili Adi , Ridwanudin Oce
Published: May 2019

Bandung is one of the cities which has many potentials in shopping tourism. Year after years the number of the shopping center in Bandung is increasing. Although shopping tourism in Bandung become the main destination for shopper but the customer loyalty is in a low state of condition. The customer more interest to try something new. So many new products that the competitors offered has caused the customers difficult to be loyal. By Creating the store attribute strategy is expected could increase the customer loyalty and could be more understand the shopper motives. This study is a descriptive and verificative and used explanatory survey method and cross sectional approach. The number of sample in this study were 111 respondents, those are the tourists who shopped in Bandung. The sampling technique that is used was simple random sampling. The Data analysis technique used is multiple regression. The independent variable in this research is the store attribute (X) which has three dimensions, those are store atmosphere (X1), convenience (X2), merchandise (X3), promotion (X4), interpersonal communication (X5), while the dependent variable is the loyalty (Y). Tourist’s responses to store attribute and loyalty considered sufficiently high, the majority of tourist has a hedonic shopping motives.  Based on the result of this study, it shows that store attribute is influencing the tourist’s loyalty controlled by shopping motives.
Pengaruh Souvenir Olahan Susu terhadap Pendapatan Masyarakat di Kabupaten Bandung Barat
Authors: Dasipah Euis , Wirakusuma Reiza Miftah
Published: May 2019

This research aimed to know the influence of animal feed given to cattle towards the dairy products, income, and small breeders income. The tourism being induced in this dairy products were souvenirs for tourists. Method of the survey were dairy farmers of KPSBU Member in the West Bandung Regency, through snowball sampling on 8 people with a total of 62 cattle breeders. Analysis test has been done for validity, reliability tests, and correlation analysis test and also test of track analysis. Testing on research data showed that all research variables are valid and reliable, the correlation between variables also showed a positive relationship. Path analysis produce: 1) the feed given to cattle amounted to 63.1% against dairy products affects, 2) the feed given to cattle has a positive effect against breeders income either directly or indirectly, 3) dairy products also has a positive effect against breeders income either directly or indirectly, and 4) the feed given to cattle and dairy products affect of 93% against breeders income.
Persepsi dan Partisipasi Masyarakat terhadap Local guide di Desa Ohoidertawun dan Desa Ohoililir
Authors: Ngamelubun Maria Magdalena , Hukubun Wiwien Gaby
Published: May 2019

Local Guide has an important role in the development of tourism in the region. Hence, they should have good English skills in order to explain or provide information about the area. Besides, a local guide should also have insight or skill in tour guiding so that they can be able to guide tourists who visit the area. The location of this study is in Ohoi Ohoidertawun and Ohoi Ohoililir. This study is conducted from April to October 2017. This study uses descriptive qualitative method. Data collection technique is conducted by using questioner, interview and documentation. The results of this study which based on the distribution of participation and perception shows that Local Guide owned by local tourism ohoi is still 'less' in terms of communicating using English as an international language to communicate with foreign tourists. Thus, the Local Guide is still required to obtain English tourism training and guiding tour techniques.
Pemanfaatan Bahan Makanan Tradisional Tempe Kedelai Sebagai Menu Andalan Hotel
Authors: Pirastyo Swastono Putro , Kristiutami Yuliana Pinaringsih
Published: May 2019

Tempe is one famous traditional food from Indonesia. Tempe can be process into so many variety of food with delicious taste. But in hospitality industries, the utilization of tempe is not maximal yet. This research is to find out the utilization of tempe in Jadul Village Resort and Spa. This research is also wanted to find how often tempe used in the menu, and how good the demand of the tempe itself. After this research, hopefully tempe can used more often as the main course menu, or as side dishes. And hopefully, tempe can dreated into signature dishes that represent Jadul Village Resort and Spa as a resort with the Indonesian specialty.
Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel & Spa
Authors: Fajri Ilham
Published: May 2019

The increase in the number of visitors to the hotel each year has the potential to further develop, but the problem is the appeal of Traditional Sundanese Foods found in the hotel is not known by many people. This study aims to formulate the appropriate sales promotion strategy to be applied at The Jayakarta Bandung Suite Hotel & Spa through SWOT analysis approach. Where based on SWOT analysis results, external factors with the highest score that affect the increase in sales is an opportunity factor is branding the city of Bandung as a culinary destination, while the highest threat is food from other countries. Internal factor with highest score is the strength factor that is the appeal of the menu offered, while the weakness factor is promotion. A suitable strategy to be applied for market is penetration strategy and product improvement strategy.
DEVELOPING A SUSTAINABLE URBAN TOURISM
Authors: Andari Rini
Published: May 2019

This paper aims to explain the importance of creating sustainable urban tourism. The method used is library research. Tourism is a useful activity that can preserve cultural and historical heritage and can prosper society. Throughout history, the city has become the focus of tourism activities, providing accommodation, entertainment and other facilities for tourists. Achieving sustainable urban development requires the preservation of historical sites and cultural structures. By preserving a cultural heritage, and reviving it in a new way, is one form of realization of effective sustainable development.
Antalya ve Eğirdir orman fidanlıklarında bazı yabancı ot kontrol yöntemlerinin fidan gelişimi ve fidanlık maliyetlerine etkileri
Authors: KAVGACI Ali , YILMAZ Ersin , COŞGUN Ufuk , ERKAN Serpil , ÇOBANOĞLU Abdurrahman , COŞGUN Selma , TERZİ Melihat , KÜÇÜK DİVRİK Alime , YAZLIK Ayşe
Published: May 2019

Bu
çalışma ile Toros sediri (Cedrus libani A.
Rich.) ve kızılçam (Pinus brutia Ten.)
fidan üretim alanlarında sorun olan yabancı otlar ile mücadelede herbisit ve
solarizasyon uygulamalarının fidan gelişimlerine, fidan yaşama oranlarına ve
fidanlık maliyetlerine etkileri belirlenmiştir. Araştırma Eğirdir ve Antalya
Orman Fidanlıklarında gerçekleştirilmiştir. Çalışmalarda üç farklı etken
maddeye sahip herbisitler ve solarizasyon uygulamaları yer almıştır.
Uygulamaların maliyet analizleri aynı fidanlıklarda uygulanan mekanik mücadele
yöntemi ile karşılaştırılarak yapılmıştır. 
Herbisit
uygulamaları sonucunda yabancı otlarda kontrol sağlanmış olsa da uygulamaların
Toros sediri ve kızılçam fidan gelişimi ve yaşam oranlarını düşürdüğü
belirlenmiştir. Solarizasyon uygulaması ise yabancı otların örtme derecesini
çok yüksek oranda etkilemezken, fidan gelişimi ve yaşama oranlarında artış
tespit edilmiştir. Maliyet analizi sonucunda ise herbisit uygulamalarının
fidanlık maliyetlerini azalttığı belirlenmiştir. Çalışma genel olarak
değerlendirildiğinde; orman fidanlıklarında yabancı otlardan kaynaklanan yüksek
maliyet değerlerinin düşürülmesi için herbisit kullanımının ekonomik olacağı
ancak bu aşamada fidan sayısı ve gelişimi üzerindeki olumsuz etkilerinden
dolayı bir öneride bulunulamayacağı sonucuna varılmıştır. Bu nedenle
fidanlıklarda ruhsatlı herbisitlerin kullanımına yönelik araştırmalara devam
edilmesi gereklidir.
Fen Eğitiminde Kullanılan Kavram Karikatürlerinin Akademik Başarıya Etkisi: Meta-Analiz Çalışması
Authors: ALKIŞ KÜÇÜKAYDIN Menşure
Published: May 2019

Bu çalışmanın amacı fen eğitiminde kullanılan kavram
karikatürlerinin öğrencilerin akademik başarısı üzerindeki etkisini belirlemeye
çalışmaktır. Bu amaçla yürütülmüş olan meta-analiz çalışmasında toplam 7 adet
araştırma, çalışmaya dâhil edilmiştir. Çalışmanın amacı doğrultusunda dâhil
edilme ölçütlerini karşılayan araştırmalar, bir meta-analiz yazılımı olan CMA
programı yardımıyla analiz edilmiştir. Çalışmaya dâhil edilen araştırmaların
Hedges g’ye göre bireysel ve genel etki büyüklüğü katsayıları hesaplanmıştır.
Yapılan analiz sonuçlarına göre fen eğitiminde kullanılan kavram
karikatürlerinin öğrencilerin akademik başarısı üzerinde orta düzeyde etkiye sahip
olduğu görülmüştür. Elde edilen bu sonuç, fen eğitiminde kullanılan kavram
karikatürlerinin akademik başarı üzerinde önemli bir değişken olduğunu
göstermektedir. Ancak daha geniş çaplı meta-analiz çalışmalarının
yürütülebilmesi için kavram karikatürünün akademik başarı üzerinde etkisini
inceleyen deneysel çalışmalara ihtiyaç duyulmaktadır.
Sosyal Bilgiler Dersi Öğretim Programı Kazanımlarının Revize Edilmiş Bloom Taksonomisine Göre Analizi
Authors: BÜYÜKALAN FİLİZ Sevil , BAYSAL Sefa Burak
Published: May 2019

Bu araştırmanın amacı 2018
yılında yayınlanan Sosyal Bilgiler Dersi Öğretim Programında yer alan
kazanımları Revize Edilmiş Bloom Taksonomisi’ne göre analiz etmektir. Bu amaç
doğrultusunda söz konusu olan sınıf seviyelerinde ve beceri alanlarında yer
alan 131 kazanım Revize Edilmiş Bloom Taksonomisi açısından incelenip analiz
edilmiştir. Araştırmanın modeli betimseldir ayrıca nitel araştırma yöntemi
özellikleri taşımaktadır. Araştırmanın veri kaynağını 2018 yılında MEB Talim
Terbiye Kurulu Başkanlığı tarafından yayımlanan Sosyal Bilgiler Öğretim
Programı oluşturmaktadır. Elde edilen veriler, doküman analizi yaklaşımına
göre analiz edilip düzenlenmiştir. Bu doğrultuda araştırmacılar tarafından
Revize Edilmiş Bloom Taksonomisi tablosu kullanılarak Sosyal Bilgiler Öğretim
Programında bulunan kazanımlar analiz edilmiştir. Araştırmadan elde edilen
bulgulara göre 4. Sınıf kazanımlarının çoğunlukla bilişsel süreç boyutuna göre
anlama basamağında, bilgi birikimi boyutuna göre kavramsal bilgi boyutunda yer
aldığı tespit edilmiştir. 5. Sınıf kazanımlarının çoğunlukla bilişsel süreç
boyutuna göre anlama basamağında, bilgi birikimi boyutuna göre kavramsal bilgi
boyutunda yer aldığı tespit edilmiştir. 6. Sınıf kazanımları incelendiğinde
özellikle bilişsel süreç boyutunda anlama ve analiz düzeyinde kazanımların
çoğunlukta olduğu saptanmıştır. 7. Sınıf kazanımlarının ise genellikle
bilişsel süreç boyutunda anlama ve analiz, bilgi birikimi boyutunda kavramsal
bilgi boyutunda yer aldığı saptanmıştır. Araştırmadan hareketle kazanımların
genellikle alt düzey basamaklarda yer aldığı ve daha üst düzey basamaklarda da
kazanım sayısının arttırılması önerilmektedir.
Development of Business Anthropology in China
Authors: Ming Fang , Guang Tian , Walle Alf H. , Wang Camilla Hong
Published: May 2019

Chinese scholars and practitioners are embracing business anthropology (a branch of applied anthropology) in a distinctive manner that explores cultural diversity and the impacts of economic development. The knowledgeable, spirited, and passionate advocacy for the development and value of business anthropology in China is clearly displayed and set out clearly and persuasively; the major theoretic contributions made by the Chinese scholars is presented along with China's profound reforming and opening. Anthropologists from around the world can benefit from an analysis of these important and distinctive developments.