bluuebunny/crossref_metadata_2025 huggingface dataset:
RONTERAS BORROSAS ENTRE GÉNEROS EN LA COMUNICACIÓN ELECTRÓNICA: UN ESTUDIO MULTILINGÜE
Authors: Montero-Fleta Begoña , Turney Ed , Pérez-Sabater Carmen , Peña-Martínez Gemma
Published: January 2022

El presente estudio trata un género electrónico de reciente creación: el comentario deportivo en línea. Este género forma parte de la prensa tradicional, donde cuenta con una larga historia y convenciones bien definidas. En anteriores estudios hemos comprobado que en la comunicación electrónica en inglés hay más rasgos asociados con el discurso oral que en las lenguas románicas. Sin embargo, esta afirmación necesita ser matizada cuando se trata de un género periodístico. El uso de la puntuación y las mayúsculas, el estudio del léxico, la longitud de la frase y el comentario, las oraciones fragmentarias y la relación tipo/ocurrencia contribuirá a definir su vinculación con la modalidad oral o escrita.
LA TEORÍA COGNITIVA DE LA METONIMIA A LA LUZ DE LOCUCIONES NOMINALES SOMÁTICAS
Authors: Penadés Martínez Inmaculada
Published: January 2022

En este artículo se pasa revista a distintas definiciones del fenómeno de la metonimia, elaboradas desde la perspectiva teórica de la Lingüística Cognitiva. Asimismo, se examina la relación entre la metonimia y la metáfora desde diferentes aportaciones de este marco teórico. Las definiciones presentadas de metonimia y las teorías sobre la interacción entre metonimia y metáfora se ilustran con locuciones nominales somáticas del español, del portugués y del catalán, del tipo cat. llengua d’escorpí (lit. ‘lengua de escorpión’), definida como «persona maldiciente, que tiene una mala lengua». El análisis de las locuciones muestra la validez de las propuestas teóricas examinadas, por la simple razón de que han sido hechas desde perspectivas o puntos de vista que no son contrapuestos, sino complementarios, por derivarse de la relación lengua-mente-realidad, asumida axiomáticamente por la Lingüística Cognitiva. Por otra parte, el ámbito de la fraseología, que no ha sido ajeno a los estudios de base cognitiva, se muestra especialmente interesante como banco de pruebas para la verificación de propuestas teóricas desarrolladas desde una teoría lingüística que no es uniforme, pero que, posiblemente por esa diversidad, permite un acercamiento más completo a los hechos lingüísticos.
ANÁLISIS FONÉTICO DE LOS PATRONES MELÓDICOS LOCALES EN ESPAÑOL: PATRONES ACENTUALES
Authors: Garrido Almiñana Juan María
Published: January 2022

El objetivo de este trabajo es aportar nuevos datos a la descripción de los patrones acentuales (movimientos melódicos relacionados con el acento) del español desde una perspectiva fonética, a partir del análisis de una muestra amplia de habla realizado con la herramienta automática de estilización, anotación y modelización de contornos melódicos descrita en Garrido 2010, que asume el modelo de representación y modelización de contornos propuesto en Garrido 1996, 2001. El material de habla analizado en este trabajo está formado por un conjunto de grupos acentuales extraído de cuatro corpus diferentes, grabado cada uno por un locutor profesional diferente, tres femeninos y uno masculino, todos ellos hablantes de español peninsular. El total de grupos analizados ascendió a 33.730. Todo este material fue procesado con la herramienta automática para obtener un listado de los patrones melódicos detectados en los grupos acentuales analizados, con una indicación del número de apariciones de cada uno. En el apartado de resultados se describe la forma acústica de los patrones más frecuentes en los grupos acentuales iniciales e interiores de grupo entonativo, de forma separada para cada categoría. Finalmente, en el apartado de conclusiones se analiza la relación de los resultados obtenidos con el estado actual de la descripción de los patrones acentuales del español.
LOS ESTUDIOS SOBRE EL ESPAÑOL COLOQUIAL Y LA LINGÜÍSTICA
Authors: Narbona Antonio
Published: January 2022

Entre las aportaciones de los estudios sobre el español coloquial a la lingüística destacan la ampliación y más adecuada delimitación del objeto y la superación de los límites teóricos y metodológicos de los paradigmas funcional y formal. Abren, además, unas posibilidades de indagación en ámbitos que van desde la historia de la lengua a la lingüística aplicada. El examen de la técnica constructiva de los enunciados conversacionales facilita también la integración del componente pragmático en la descripción gramatical.
Sudro Hakimi's Political Strategy in Winning the 2019 Interim Mayoral Election in Nagari Talu
Authors: Riyanda Riko
Published: January 2022

This research aims to describe and identify Sudro Hakimi's political strategy in winning the Inter-Time Wali Nagari electionin Talu. In this study it was found that Sudro Hakimi's political strategy was effective in winning him over as wali nagari over time. The strategy used is offensive by strengthening the electoral base and expanding the network of voters (musyna participants) by visiting ninik mamak in villages with priority areas where there are no candidates. Then by using a defensive strategy, namely by keeping voters who are already committed to expressing their support and choice to Sudro Hakimi. The next strategy is a campaign carried out by means of direct friendship to voters by Sudro Hakimi in areas where there are no candidates and friendship by the winning team in areas where the opposing team is based.
Approximation by Szasz-Mirakjan-Baskakov operators based on shape parameter
Authors:   Labor and Employment Agency, Șanliurfa, Turkey, Reșat Aslan
Published: January 2022

In this In this paper, we aim to obtain several approximation properties of Szasz-Mirakjan-Baskakov operators with shape parameter lambda in [-1,1]. We reach some preliminary results such as moments and central moments. Next, we estimate the order of convergence with respect to the usual modulus of continuity, for the functions belong to Lipschitz-type class and Peetre's K-functional, respectively. Also, we prove a result concerning the weighted approximation for these operators. Finally, we give the comparison of the convergence of these newly defined operators to certain functions with some graphics.
Some results on a-cosympletic manifolds
Authors:   Mersin University, Turkey, Yoldaș Halil Ibrahim
Published: January 2022

In this paper, we deal with some geometric properties of an -cosymplectic manifold. First, we give some classi cations for an alpha-cosymplectic manifold endowed with some special vector elds such as projective, concircular and torse-forming. Then, we study alpha-cosymplectic manifold admitting eta-Ricci solitons with projective, a ne conformal vector elds. Finally, we obtain some haracterizations for such a manifold to be Einstein, eta-Einstein, cosymplectic.
The Schouten-van Kampen connection on quasi-Sasakian manifolds
Authors:   Jangipur College. Murshidabad, West Bengal, India, Mondal Ashis
Published: January 2022

"In the present paper, we study three-dimensional quasi-Sasakian manifolds admitting the Schouten-van Kampen connection. We characterize quasi-Sasakian manifolds and nd certain curvature properties with respect to the Schouten-van Kampen connection. Finally, we construct an example of a three-dimensional quasi-Sasakian manifold admitting the Schouten-van Kampen connection which veri es the results discussed in the present paper."
Coping strategies of families with children who suffer from autism spectrum disorders (asd)
Authors:   Transilvania University of Braşov, DOBRE Denisa Raluca , TOPALA I. ,   Transilvania University of Braşov
Published: January 2022

The main purpose of the current research is to identify the coping strategies adopted by the parents of children diagnosed with Autism Spectrum Disorders. The birth of a child with a disability, who strays from the ideal and does not correspond to the expectations of parents causes a shock, which triggers an ample and complex mourning process. Within families in the constellation of which there is a child with autism, a series of stressors and tensions manifests plenarily, difficulties arise, and that is why, for the stress and the diagnosis in itself to be managed as correctly as possible and to the benefit of the child, but also of the family, certain coping strategies are employed. The manner in which the parents choose to manage the stress, the manner in which they adopt and implement a certain coping strategy, the existing connection between coping strategies, and the stages of mourning are main aspects that will be treated in the current research.
The symbolic geography of brașov in the online environment
Authors:   National School for Political Administrative Studies, OPRICA Lorena
Published: January 2022

This paper analyzes how a city that seems to have had a great potential to develop more complex associations, being, the city where the first Romanian school developed and which later offered the first printing house in Romania, the first grammar in Romanian (and many other "first" objects of culture), is associated almost exclusively with an (especially) extrinsic feature - that of the beauty of nature and, only centrally, the beauty of the old city.
Perceptions of tattoos in future romanian social workers
Authors:   West University of Timișoara, GOIAN C , GHIMBOASĂ Livia ,   Mothers Academy Timisoara (AMT), Center for Education, Research and Social assistance, MARIAN A ,   Kindergarten with extended program 29, Timisoara, CURECHERIU I ,   University of Craiova, ANDRONACHESCU C ,   University of Craiova, MABE M.P. ,   University of South Carolina
Published: January 2022

The purpose of this paper is to explore an uncharted topic in Romanian social work literature: the social perception of tattoos in future social workers. Romanian and international research literature is briefly reviewed to get an understanding of social perceptions about tattoos as they are associated with marginalized groups traditionally served by social workers, such as victims of human trafficking, people deprived of liberty, and people with substance abuse. We then aim to explore social work students’ perceptions about tattoos, and the attitudes elicited by such perceptions in encounters with social work beneficiaries. An exploratory research project was conducted with social work students in their 1st, 2nd and 3rd year of study at West University of Timisoara, Romania regarding students’ social perception of tattoos.
Multidisciplinary perspectives in approaching brands and expressing place identity
Authors:   Transilvania University of Braşov, BRICIU Victor Alexandru , BRICIU Arabela Gabriela ,   Transilvania University of Braşov
Published: January 2022

This article aims to present, in a synthetic and theoretical manner, the perspectives associated with the theory of branding, such as economics, psychology, public relations, sociology, and the ways in which brands become icons through creative interaction with their environment and the applicability of the model in the sphere of place branding. Within the sociological approach, there is a certain paradigmatic position, as part of the interdisciplinary social theory of neo-Marxism, a school of thought that expresses a moderate position, with socio-economic influences, between the cultural approach and the theory of iconic brands, and the postmodern anti-branding movement, both positioned in a constructivist-interpretivist paradigmatic scheme, the latter being analysed in the second part of the article.
Aspects concerning the admissibility of the exception of unconstitutionality
Authors:   Ph.D., associate professor, Transilvania University - Braşov, Faculty of Law, BARBU S.G. , FLORESCU C.M. ,   Ph.D., judge at Bucharest Court of Appeal, Romania
Published: January 2022

Access to constitutional justice by way of the exception of unconstitutionality is subject to conditions, provided by law and developed in the practice of the Romanian courts of justice and of the Constitutional Court. An exception of unconstitutionality implies a procedural mechanism that must meet the conditions of predictability and clarity, in order to ensure legal certainty and effective access to constitutional litigation. We intend this paper to be a useful tool for litigants and for the courts when they refer to the Constitutional Court with exceptions of unconstitutionality, in terms of a clear delimitation of the powers of the courts of justice and the Constitutional Court.
Thoretical aspects in regard to the regulation of evidence in the civil lawsuit
Authors:   Transilvania University of Braşov, MURZEA Cristinel Ioan
Published: January 2022

In our currently used language, the word evidence represents the logical-mental operation by which we attempt to prove something, to demonstrate, to emphasize a certain statement which provides credibility to a particular situation. The institution of evidence in objective law was differently regulated in material law as opposed to procedural law, depending on the different factors which configured private law, but also in direct connection with the lawmaker’s interest. Thus, the current Civil Code no longer contains regulations regarding evidence in antithesis with the 1864 Civil Code; however the institution is regulated in the new Civil Procedure Code, namely law no. 134/2010 regarding the Civil Procedure Code, which would later be republished with subsequent changes. As a consequence, the institution is currently studied in Civil Procedure Law, whereas, before this new regulation, it was studied within the general theory of Civil Law.
Some particularities of the commission contract, as regulated by the civil code
Authors:   Transilvania University of Braşov, SCHIAU Ioan
Published: January 2022

This paper aims to throw a light on some particularities of the commission contract as it is presently regulated by the Civil Code, as a species of the mandate contract (without representation). Although the commission contract is well known and often met in the trade, there are still some features that deserve consideration, mainly due to the approach used by the lawmaker in order to translate this contract from the Commercial Code to the Civil Code. It is noteworthy that, while no legal obligational relationship is established between the principal and the third party, sometimes the effects of the contract concluded by the commissioner with the third party are placed directly in the patrimony of the principal, as an apparent exception to the contract’s relativity principle.
Developing critical thinking trhough transformative pedagogy
Authors:   Transilvania University of Braşov, VOINEA Mihaela
Published: January 2022

Critical thinking tends to be seen more than a competence for adaptation. It is one of the most important meta-competences for future society. This study addresses two research questions: What kind of educational strategies are necessary for developing critical thinking skills? How can teachers develop students’ critical thinking competences? The goal of this study: to identify the adequate strategy for developing critical thinking as a 21st century competence. This study involved a longitudinal research for a period of five years (2014-2019) and included 300 participants (students and teachers). For developing critical thinking as a meta-competence all teachers have to use the transformative pedagogical strategy in their daily practice.
The Repatriation of Mortal Remains Within the EU: An Inventory of the Questions Addressed by the Members of the European Parliament to the Commission and the Correlative Answers
Authors:   Transilvania University of Braşov, Law Faculty, Schiopu Silviu-Dorin
Published: January 2022

The Repatriation of Mortal Remains Within the EU: An Inventory of the Questions Addressed by the Members of the European Parliament to the Commission and the Correlative Answers
Disputes about the resolution of the exception of illegality in the appeal
Authors:   Ph.D., associate professor, Transilvania University - Braşov, Faculty of Law, Romania, BARBU S.G. , FLORESCU C.M. ,   Ph.D., judge at Bucharest Court of Appeal, Romania
Published: January 2022

The exception of illegality is a procedural means of verifying the legality of an administrative act. The settlement of the plea of illegality is subject to procedural conditions of admissibility. One of the conditions is that an exception be invoked before the court that settles the substance of the dispute. A decision on interpretation was issued by the High Court of Cassation and Justice, considering that the exception can be invoked in the appeal. We consider that, even after the interpretative decision of the High Court of Cassation and Justice, elements of non-unitary judicial practice may arise in particular as regards the conditions under which the exception may be considered on the merits.
General and specific issues regarding the objective side of the crime of bribery, according to the legal provisions In force
Authors:   Transilvania University of Braşov, BARSAN Maria M. , PODLESNII Alexandru ,   Transilvania University of Braşov
Published: January 2022

The phenomenon of corruption – as it is not a mere random fact, but a true phenomenon - is one of the most frequent phenomena nowadays, which has a tendency to state its power in all areas of human life: social and private life, cultural and economic life, as well as the spiritual and educational life. Thus, the phenomenon of corruption is ever present, so much so that society finds it to be indispensable to local administration and impossible to relinquish, thus affecting social welfare, stability and progress. The present article aims to discuss relevant aspects of the objective side of the crime of bribery, by also listing the judicial practice in this domain.
The responsibility of teachers for deviations from professional ethics in the regulation of law no. 1/2011. Practical aspects
Authors:   Transilvania University of Braşov, MANEA Laura
Published: January 2022

In the current regulation of the Law of national education no.1/2011 is granted a special section for deviations from the university ethics, a section distinct from the section of disciplinary deviations. The common element that creates also confusion in practice between the two types of responsibilities is the similar terminology used by the legislator"disciplinary sanctions”in both section, although analyzing the administrative research procedures established in the two sections, we find a different legal regime both in terms of the activity of the two commissions of research, as well as of the documents issued following the procedures.
The obligation to suppress terrorism as a means to protect human rights
Authors:   PhD, Associate Professor, Associate Professor at the Department of Public Administration (Belarusian State, MAROZ Nataliya
Published: January 2022

Terrorism has a devastating impact on the enjoyment of human rights. The UN Security Council, as the organ responsible for the maintenance of international peace and security, indicates a primary duty of states to protect anyone within their jurisdiction against terrorism. However, a breach of the obligation to suppress terrorism may lead to a situation when individuals bring claims directly against states before international human rights bodies arguing that the states were not able or unwilling to prevent and suppress terrorist acts or didn’t take all the necessary measures to prosecute those who had committed terrorist crimes.
The subject, object and the duty to provide evidence
Authors:   Transilvania University of Braşov, MURZEA Cristinel-Ioan
Published: January 2022

In our usual language, the word “evidence” represents the mental and logical operation by which we attempt to prove something, to demonstrate, to emphasize a statement which provides credibility to a certain situation. The institution of evidence in the system of objective law was regulated in certain legal texts, with different regulations, from material law to procedural law, depending on the different factors which configure private law, but also in direct connection with the lawmaker’s interest. As a consequence, in the past, the matter of evidence was studied within the general theory of civil law, whereas, in present times, evidence is studied within Civil Procedural Law. The matter of evidence would be known differently and treated differently both by law and by doctrine, thus having a different space “and a different setting between the institutions of civil material and procedural law”.
QUANTITATIVE ASPECTS OF THE CURRENT ECONOMIC CRISIS IN UKRAINE
Authors:   Alfred Nobel University, Berzon Stanislav
Published: January 2022

The article attempts to quantify the main parameters that characterize the economic crisis in Ukraine. Historical and systemic approaches are used as a basis of research methodology. In the course of the research the following methods were used: analysis to determine the comparative dynamics of macroeconomic indicators; Fourier analysis to determine the cyclical nature of the dynamics of macroeconomic indicators, the calculation of the duration and length of cycles; f-statistics to confirm the validity of the performed theoretical approximation of the lines of dynamics; analysis of variance to assess the variability of macroeconomic indicators; synthesis to build a time map of the aggravation of the crisis period of Ukraine’s economy. A comparative analysis of the dynamics of key macroeconomic indicators for the period 2010- 2020 in a quarterly manner. The cyclical nature of such dynamics is determined and formalized, with confirmation of reliability by means of f-statistics at the level of not less than 0.95. Two cycles of dynamics of macroeconomic indicators lasting 4 and 48 quarters were revealed. The beginning (IV quarter of 2010 / I quarter of 2011) and the end (IV quarter of 2023 / I quarter of 2024) of the modern period of economic crisis in Ukraine are determined. The variability of macroeconomic indicators according to their empirical values and deviations from the theoretical approximation of time lines is estimated and it is confirmed that the basis of variability of the analyzed indicators is their random fluctuations around the theoretical approximation of time lines. It was found that the greatest variability is inherent in price indices (consumer and industrial producers). The article further develops the methodological and practical principles of preventing the development of crisis processes in Ukraine by confirming their cyclicality and determining the duration of cycles, which allows to justify the application of countercyclical measures taking into account the specifics of quantitative patterns of crisis processes. The obtained results will contribute to the improvement of state regulation of economic development of Ukraine, taking into account its cyclical nature and duration of the current socioeconomic crisis.
GOVERNMENT DEBT AS A THREAT TO THE COUNTRY’S ECONOMIC SECURITY
Authors:   Alfred Nobel University, Zadoia Oleksandr A.
Published: January 2022

The article is devoted to the analysis of absolute and relative indicators of Ukraine’s public debt in order to identify threats to its economic security. A critical analysis of the “Guidelines for calculating the level of economic security of Ukraine” in terms of assessing external threats and substantiated proposals for their improvement. The dynamics of total public debt in general and external debt, in particular, has been specially studied; the ratio of public debt to GDP and the state budget; public debt service costs. Particular attention is paid to the IMF composite index, which allows to assess the adequacy of official gold and foreign exchange reserves to cover the needs of external debt. According to the analysis, most of Ukraine’s public debt indicators exceed the established thresholds, which poses a real threat to the country’s economic security. If the ratio of public debt to GDP in recent years has been reduced to the upper limit of the safe level, the parameters of the ratio of external debt to the state budget and the share of expenditures on servicing government debt are twice the Ukrainian values. This situation can create a problem with timely repayment of debts, which will reduce the confidence of creditors and increase the cost of new borrowing and will push Ukraine to enter the debt spiral. This necessitates the development of a system of special measures to stabilize the situation both by reducing debt and maintenance costs, and by increasing state budget revenues. At the same time, such an important indicator as the composite index of the IMF for the last 6 years has not only seen a positive trend, but also the achievement (and even a slight excess) of the normative value. This is evidence of the potential of the Ukrainian economy to solve the problem of debt without particularly negative consequences, both internal and external.
DEVELOPMENT OF A MODEL FOR THE LAUNCH OF A NEW GOODS IN THE HERBICIDE GROUP OF THE AGRARIAN DIVISION «BAYER CROPSCIENCE» TO THE CONSUMER MARKET
Authors:   Alfred Nobel University, Shevchenko Valentyna M. , Miamlina Antonina V. ,   Alfred Nobel University, Kamenev Alexander Yu. ,   Alfred Nobel University
Published: January 2022

The article developed a model for the launch of a new goods in the herbicide group of the Bayer CropScience agricultural division of Bayer LLC to the consumer market. It was established that the agricultural market and the pesticide market in particular grow by an average of 3% annually. But over the past 30 years, no new mechanisms of action of herbicides have been invented. This hinders the emergence of new active substances, which may be part of new drugs of this type. Therefore, due to its innovativeness and own production, the company is developing a new formulation of the already existing drug in the herbicide group. It is noted that it is appropriate to plan the launch of a new goods in the herbicide group using the SOSTAC model. According to this model, clear goals are set that the company must achieve during the year. Business growth strategies selected: 1) market penetration strategy (means that growth will occur in the direction of increasing the share of the current product market; can be used when the market is not yet saturated, advantages over competitors can be obtained as a result of lower production costs, more active advertising); 2) product development strategy (means that the source of the company’s growth is the growth in demand for new products; the creation of new product modifications for existing markets). It is emphasized that the implementation of both strategies should be carried out simultaneously in synergy, which will allow covering the maximum number of market needs, increasing the loyalty of existing customers and attracting new consumers of the company’s products. It is determined that when launching a new goods to market, the company can set the upper or lower level for each of the marketing variables - price, promotion, distribution and quality of the goods. Taking into account the peculiarities of the new goods the use of the tactics of quick skimming will be the most optimal and acceptable option to achieve the company’s goals. Its use is advisable in cases where the market size is small, most potential buyers are aware of the quality characteristics of the product and are ready to pay a high price for it (that is, «innovative buyers»), while there are few potential competitors. If most consumers in a small market have little idea of the product, then measures should be taken to inform them. Then a high price, combined with intense stimulus, can ensure the quick conquest of part of the market. Considering the above, the article developed tactical solutions and compiled a marketing budget for the launch of a new goods to the consumer market. It has been proven that compliance with the proposed measures will allow the company to prepare as efficiently as possible for the launch of a new goods and its distribution, as well as to forecast sales and profits for the coming period.
SAFETY AND QUALITY OF POLISH FOOD
Authors:   Carpathion State College in Krosno, Dykiel Magdalena , Bienia Bernadetta ,   Carpathion State College in Krosno, Krochmal-Marczak Barbara ,   Carpathion State College in Krosno, Brągiel Elżbieta ,   Carpathion State College in Krosno
Published: January 2022

Food is a special good. It is special because of its place in the world economy and a set of products setting the latest trends in the economy. Nowadays, more and more attention is paid not only to food supply and availability but also to its quality and adulteration. It results, above all, from the more and more common phenomenon of food adulteration on a global scale. The phenomenon being a consequence of, first of all, liberalization of commodity exchange and development of food trade (Kowalczyk 2009), generally, therefore, a consequence of progressing globalization (Kowalczyk 2014). For these reasons, the problem of food safety and quality becomes an essential topic of consideration both at the national, regional (e.g. European Union - EU) and global (Codex Alimentarius) level. The aim of this article was to assess the level of quality and food safety in Poland during the last several years. Formation of quality and food safety requires precise control, which is possible thanks to the creation of quality and food safety management systems. These systems concern the control of food at all stages of its production, i.e. from the producer to the consumer. The analysis showed that it is difficult to assess unequivocally the level of food quality and safety in Poland. The study was based on the analysis of literature on the analyzed subject, including numerous, selected reports and post-inspection reports of various organizations studying the quality and safety of food in Poland. The level of food safety on the Polish market is good and comparable to other EU countries. However, it is not free from irregularities that may periodically increase. Minimizing these threats is possible, among others, by consistent controls, promotion of participation in voluntary quality systems and high requirements in terms of quality standards.
PECULIARITIES OF DEVELOPING AN INVESTMENT PROJECT TO PROMOTE AN ENTERPRISE BRAND
Authors:   Alfred Nobel University, Shkura Iryna S. , Stozharova Kristina A. ,   Wyższa Szkoła Biznesu – National Louis University
Published: January 2022

The article discusses the main features of the development of an investment project to promote the brand of an enterprise. The purpose of any investment is to increase capital. Many companies are wary of investing heavily in promotion, as there is a high risk that the promotion will be ineffective. It is necessary to carry out a lot of preliminary work in order to analyze the economic benefits of investments, determine the term and size of deposits, take into account all the risks and calculate the company’s profitability. For this, investment projects are being developed to promote the brand. The main features of such investment projects are: – research of the effectiveness of the company’s efforts using marketing analysis methods; – the flexibility of the project, the ability to adapt it to changes in the external and internal environment without risks and losses; – the difficulty of predicting the real results of using certain marketing tools; – the need to test marketing activities in practice; – without big risks. To study the topic of the article in practice, a project was developed to promote the brand of LLP “Stoma-K”. LLP “Stoma-K” is a dental clinic that is currently unprofitable, but has great potential for development. The reasons for the negative financial results are a change in ownership, an outflow of material and labor resources, as well as the COVID-19 pandemic, due to which the clinic did not function for several months in 2020. The developed investment project will grow the company’s net profit through the implementation of certain marketing activities. To confirm the hypothesis and calculate the expected effect of marketing implementation, a test advertising campaign was carried out, which was financed from the personal funds of the head of the clinic. The ad campaign resulted in a 23% increase in monthly revenue and a 20% increase in dental workload. The implementation of the investment project predicts an increase in net profit from 100% in the first year to 20% annually, taking into account expenses. To implement the project in the first year of promotion, investment in the amount of 6 182.4 thousand tenge are required. According to calculations, the payback period of the project is 4 months. The developed investment project can be considered like effective, since even during the test period it showed positive results. Despite the fact that investment promotion projects are not widespread at present and are not yet widely considered in scientific papers, we predict that in the future their popularity will grow due to the growing importance of marketing in modern conditions. Such projects have some peculiarities, but their development and implementation are generally identical to other types of investment projects.
MEASURES TO OVERCOME THE COVID-19 CRISIS IN THE TOURIST SECTOR: THE EXPERIENCE OF SPAIN
Authors:   Alfred Nobel University, Kholod Sergiy B. , Lymonova Elvina M. ,   Alfred Nobel University
Published: January 2022

In 2020, the tourism sector in many regions of the world suffered heavy losses. Global restrictions on travel, requirements to stay at home have had negative consequences for the tourism sector. Countries that are heavily dependent on tourism, faced with a difficult financial situation, have been forced to radically reconsider marketing, business model and ways to diversify business. The multiplier effect of tourism is manifested in the development of firms that meet not only tourism needs but also the development of related markets. The topic of restoring the tourism sector is also relevant for Ukraine, as the country has also suffered losses in the field of tourism. The tourism business in Ukraine has already lost more than $ 1.5 billion. Thousands of workers in Ukraine’s tourism sector have lost their jobs. In this study, we examined the impact of the pandemic on regions of the world, and analyzed in more detail the consequences for Spain. The tourism sector plays an extremely important role for Spain. Spain is one of the most visited countries in the world with a large number of tourists per year. Spain is the second most visited country after France and the second most visited by the United States in terms of tourism spending. Thus, the country’s experience in combating the effects of the pandemic in the tourism sector is important because it can be applied in Ukraine. The most important measures of economic support for the tourism sector implemented by Spain were the following: - labor measures: programs to support the population who lost employment - 3,386,000 applications; - financial assistance through an application for bank loans with state guarantees - 6,500 million euros; - support for self-employed workers in the tourism sector through financial benefits - 250,000 workers received assistance; - tax measures, which are determined in the deferral of debts and taxes on business activities for a period of six months. It should be noted that some hotels have taken the initiative to combat the effects of the pandemic. Thus, five Spanish hotel groups (Meliá Hotels International, Iberostar Hotels & Resorts, Barceló Hotel Group, Riu Hotels & Resorts, NH Hotel Group) have set a common goal - to protect the health of customers and their employees, adhering to strict hygiene standards in institutions, by enhancing digitalization. Our research has shown that the most important role in developing effective measures in response to economic challenges in the tourism sector is played by constructive interaction between the state and the private sector. Acting unilaterally, the government is unable to eliminate the causes and consequences of the crisis, nor to ensure economic stability and the restoration of tourism. Further research will focus on the experience of other European countries in overcoming the effects of the crisis in the tourism sector.
INDIAN EDUCATION NOW AND NEXT: SWITCHING FROM TAUGHT TO THOUGHT CONCEPT
Authors:   Government College of Teacher Education, Rages John
Published: January 2022

Indian Education towards the 21st century, outlined in the National Curriculum Framework and the National Policy reflects the curriculum, matter, method, contents, and aims of ancient Indian system. Emphasis on the thoughts created by the pupils against the thoughts taught by the teachers is the hallmark of the emerging education, which, in fact, is an echo of the Gurukula system of education followed in the Vedic period of India. The demand and the need for education in the 21st century still remain the same as it was in ancient and medieval times. The difference is that the ancient tools and instruments are replaced by the modern electronic gadgets, with the industrial sector increasing day by day. However, the human potential that drive the technology remains unchanged. As in the past, so in the modern education, the students are not just involved in coveting the ranks, but their main focus is on knowledge and enhancement of skills. Social aim of education guides the personal aim; education aims not merely to make creative human being, but to make socially useful creative individuals. The emerging education in India is the combination of ancient wisdom and modern science and technology. The ancient system was specifically focused on the training of the mind to ensure peace and progress. The modern method of education emphasizing construction of knowledge do focus on the thought rather than the taught, towards the same aim- peace and progress. Ultimately, the new Education policy of India offers a hope that learning becomes interesting and divergent, with the idea that learning should be child-centric, holistic, integrated, enjoyable and engaging. Schools are slowly breaking the straitjackets of arts, commerce and science streams in high school, and aiming to introduce vocational courses with internships, as it was almost two thousand years ago. Therefore, with the rise of modern education, the ancient Indian education system is on a revival to add force to mobilize the entire population to take the nation to a realm of wholistic progress.
THEORETICAL ISSUES OF FORMATION OF MORAL VALUES OF STUDENT YOUTH IN THE REALITIES OF TODAY
Authors:   Alfred Nobel University, Sapozhnykov Stanislav V. , Dovev Mark ,   Alfred Nobel University
Published: January 2022

The article analyzes scientific research on the issue of forming the moral values of student youth in today’s realities through the prism of Ukraine’s European integration aspirations, proves the need for its comprehensive study due to the identified contradictions. The publication thoroughly explores the concepts of “value”, “morality”, “moral values”. Thus, the concept of “value” is analyzed through the prism of philosophical approaches. The above concept is also studied from the point of view of psychology, sociology and pedagogy. The authors define the main functions of morality, thoroughly analyze the concept of “moral values”, which is also considered from the standpoint of sociology, psychology and pedagogy. The article provides the author’s definition of the process of formation of moral values of student youth, which is considered as a process of rationing based on the internalization of primary values and goals by young people. The authors argue that the formation of moral values of student youth is a systemic process of development and self-development of the individual, and moral education is an integral part of education, which provides a relatively meaningful and purposeful cultivation in accordance with the specific goals, groups and organizations. The publication proves that the main focus of the teacher should be the formation of moral values, and the main goal - the development of the child’s personality, capable of conscious and responsible choice of behavior and actions in various life situations, without violating universal values. The article identifies the following main theoretical problems of formation of moral values of student youth: the problem of coordination of teachers and parents educational influences on student youth in the process of their socialization and individualization; filling the methods of formation of educational activities with appropriate moral content; functioning of interrelation and mutual influence of personal qualities of student’s youth which are in a stage of their formation; creation of an effective model of formation of moral values of student youth which will consider the sequence of development of various qualities of a person. The paper argues that the formation of moral values of student youth is not a common goal that can be achieved in a certain period of time by specific means. The result of this process should be the formed morality of the individual, which can be defined as the highest goal, which allows the existence of all other goals and is the basis of human activity itself. Thus, the formed morality of student youth can be considered not as a goal, but as an ideal - a regulatory principle and a scale for assessing their behavior.
PSYCHOLOGICAL FEATURES OF SEXUAL DAILY STRESS PERCEPTION IN STUDENT’S AGE
Authors:   Oles Honchar Dnipro National University, Frolova Nataliya V.
Published: January 2022

The article is devoted to studying the psychological features of everyday sexual stress in student’s age. Theoretical study of this mental phenomenon has made it possible to divide stress perception into 3 main parts: as a feeling caused by a person’s experience of their attitude to stressors, phenomena and life events, as a state that determines a person’s conscious attitude to stressful situations and as a process seen as acute stress factors with short duration. The negative and positive aspects of stress perception phenomenon have also been analyzed. The main reasons determining stress perception depending on sex have been identified. Gender differences in the process of stress perception in students’ age have been empirically studied and identified. In particular, statistically proved differences on individual indicators, such as “perceived stress,” “overstrain,” “stress management,” “self-esteem,” “distancing,” “self-control,” “search for social support,” “escape-avoidance,” “extraversion-introversion,” “attachment –separation,” “general internality,” “internality in the field of achievements,” “internality in the field of failures,” “internality in family relationships,” “internality in the field of professional relationships,” “internality in the field of production,” “interpersonal relationships,” “internality in relation to health and disease” have been identified and analyzed. Two-factor models of personal characteristics influence on the level of experience of daily stress perception have been constructed and analyzed. The mentioned models allow determining sexual features of everyday stress perception and general predictors that identify the specifics of stress perception depending on sex. For the sample of girls, the feedback with such factors as self-control-impulsivity and extraversion has been established, and for the boys, the feedback with the level of self-esteem and direct connection with self-control-impulsivity has been found. This result obtained is correlating with the scientific research proving that the subjective definition as a person who has or does not have everyday stress is associated with the expression of such personal characteristics as extraversion-introversion and neuroticism.
PECULARITIES OF THE PROFESSIONAL DIALOGUE MEDIATED BY MODERN MEANS OF TELECOMMUNICATION IN THE PROCESS OF TRAINING FUTURE SPECIALISTS IN ECONOMICS
Authors:   Dnipro State University of Agriculture and Economics, Kramarenko Tetiana V.
Published: January 2022

The article considers and analyzes the features of professional dialogue mediated by means of information and communication technologies in the training of future economic specialists, the main aspects of the use of mediated dialogue in foreign language teaching. Possibilities of communication mediated by information and communication technologies in the process of learning a foreign language by future specialists in economics are considered. The concept of indirect dialogue based on the analysis of existing approaches of scientists to the problem of using information and communication technologies in the process of training future specialists in economics is revealed. Features of dialogue on the basis of Internet technologies are considered. The classification of types of educational dialogue by means of information technologies on pedagogical orientation is given. The issues of culture and ethics of behavior in the information space during the dialogue mediated by modern means of telecommunications, the use of information presented in information networks are substantiated. Based on the analysis of various approaches to the use of computer communication, the essence of this concept is revealed and the ways of its further use in the training of economics specialists are substantiated. The requirements for professional dialogue mediated by computer means are presented. The system of conditions that promote the implementation of intersubject dialogue, taking into account the specifics of its organization in the computer environment, ie: providing internal and external dialogue of the student; psychological comfort of students in dialogic interaction; depth of dialogue; compliance of the purpose of the dialogue with the motive of the student’s entry into it; dialogic content of educational material; readiness of the learning situation and its participants for dialogue; the expediency of including in the educational process of computer-mediated dialogue; attitude to the computer as a quasi-subject of dialogue. It was found that it is advisable to combine modern information and communication technologies with traditional learning technologies in the learning process. It is proved that the electronic environment creates conditions for autonomous, individual-cooperative, joint activity of students, promoting the formation of a culture of professional dialogue, personal, communicative self-development, and the use of information and communication technologies opens new prospects for professional training of future economists.