bluuebunny/crossref_metadata_2025 huggingface dataset:
Dampak Pemasaran Berbasis Kepribadian terhadap Niat Pembelian: Sebuah Pendekatan Desain Eksperimental
Authors: Labitha Stevanie , Dirgantara I Made Bayu
Published: November 2024

This study reveals the power of personality-based marketing on purchase intention. As technology advances rapidly, more and more businesses are implementing digital marketing for efficiency and effectiveness. However, due to a need to understand potential customers' personality traits, their marketing can produce opposite results during customer interactions. Therefore, more studies are needed on personality traits used in marketing. This study used a repeated measures experimental design with a non-probability sampling technique, specifically [insert details about the technique], in purposive categories. This study focuses on personality traits, such as extroversion, by distinguishing groups into extroverted and introverted individuals. Furthermore, this study, which involved 122 participants, was truly global in its reach. Our participants, all active internet users aged 16-54, hailed from 15 countries, with a significant presence in Indonesia. Using the Statistical Package for Social Sciences 26 (SPSS) software was instrumental in verifying our hypothesis. The culmination of our efforts revealed that personality-based marketing significantly positively affects purchase intention.
Peran Kepercayaan dan Kepuasan Pengguna sebagai Pemediasi Pengalaman Belanja Online terhadap Niat Beli Ulang (Studi pada Pengguna Aplikasi TikTok Shop)
Authors: Ekawati Ni Wayan , Giantari I Gusti Ayu Ketut , Wandhini Ni Made Swasti , Manganti Siwi , Sujana Ni Made May Artistya Dewi , Ekazandra Prilia Lira
Published: November 2024

This study is unique in its focus on TikTok Shop users in Bali Province, aiming to explain the role of trust and customer satisfaction in mediating the influence of online shopping experience on repurchase intention. The study used a non-probability sampling method, especially purposive sampling, with 163 respondents. The analysis technique used in this study is Partial Least Square (PLS). The study's results indicate that online shopping experience and customer satisfaction positively and significantly affect repurchase intention. However, trust has a negative and insignificant effect on repurchase intention. Customer satisfaction is significantly able to mediate the influence of online shopping experience on repurchase intention, but customer trust is not able to act as a mediator of the influence of online shopping experience on repurchase intention. Therefore, TikTok Shop must pay attention to customers' trust, experience, and satisfaction in online shopping.
The Antecedents of an Effective City Branding: A Comprehensive Systematic Review
Authors: Mandagi Deske W. , Kelejan Daysi Fikka
Published: November 2024

City branding has gained paramount importance as global cities vie for recognition and investment in an increasingly competitive landscape. Despite current city branding efforts focusing on superficial elements like logos and slogans, this study seeks a deeper understanding of the core drivers of successful city branding. Conducting a systematic literature review, the researchers meticulously screened and selected fifty scholarly papers from Scopus and Web of Science databases, adhering to inclusion criteria such as empirical research and publication date range no earlier than 2015. Through thematic analysis, the study identifies pivotal antecedents for effective city branding, encompass factors such as cultural identity and community engagement, environmental and natural elements, governance and safety, as well as infrastructure and services. Cultural heritage contributes to the city's unique identity, adding a dimension of authenticity. Community engagement fosters a sense of ownership among residents, infusing vitality into the brand narrative. Effective governance ensures coherence in the branding message. Infrastructure, serves as a foundational element, shaping the physical and functional attributes of the city.  Tourism initiatives capitalize on the city's attractions, while strategic marketing shapes perceptions. Crucially, the study probes into the intricate interplay and collective influence of these diverse factors on the overall efficacy of city branding campaigns. Ultimately, the findings empower decision makers with informed insights, facilitating the cultivation of proficient city branding practices within the fiercely competitive urban landscape. By transcending superficial attributes and adeptly navigating complex interrelations, cities can craft resonant branding strategies, positioning themselves for success in the global arena.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Farhan Cake’s & Bakery Masamba
Authors: Nurjannah Nurjannah , Hendra Della , Amir Muh. Fadhli Febrian , Mahmut Cici , Pratiwi Dian
Published: November 2024

The very tight competition requires entrepreneurs to determine the proper steps to take to compete, namely in fulfilling consumer needs that always vary. The increasingly dynamic market requires business actors to continuously improvise and innovate to get, maintain, and increase their consumers. This study aims to analyze the effect of product quality, service quality, and price on consumer satisfaction. The research location was at Farhan Cake's & Bakery Masamba Shop. The number of samples was 80 consumers of Cakes & Bakery Masamba. Then, purposive sampling was used. Data collection was carried out by distributing questionnaires. At the same time, the data analysis technique used was multiple linear regression. Based on the results of the study, it was obtained that simultaneously, product quality, service quality, and price had a significant effect on consumer satisfaction. Partially, product quality did not affect consumer satisfaction; price did not affect consumer satisfaction. In contrast, service quality significantly affected consumer satisfaction at Farhan Cake's & Bakery Masamba Shop.
Harmony of Nature: Building the Image of Wellness Tourism through Green Product Development
Authors: Setini Made , Putra Ida Bagus Udaya , Wahyuni Ni Made , Asih Daru , Triandini Evi , Santikayasa I Putu
Published: November 2024

This study aims to analyze Subaya Village, Bangli, Kintamani's condition and potential through a mixed approach that combines field observation and SWOT analysis. This method involves in-depth observation of the Village's strengths and weaknesses and interviews with village officials and the community to identify opportunities and threats. The study results show that Subaya Village has significant strengths, including abundant natural resources and a rich local culture, which can be utilized for tourism development. However, infrastructure weaknesses and limited human resources must be overcome. The study also identifies opportunities for developing eco-tourism and community empowerment programs, while threats such as climate change and competition from other regions must be addressed with appropriate mitigation strategies. This finding is expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential.
Pengaruh Social Distance dan Brand Familiarity terhadap Perceived Credibility, Trust dan Niat Berdonasi dimoderasi oleh Intrinsic Religiosity
Authors: Kusumasondjaja Sony , Krisnawati Wenti
Published: November 2024

This study aims to answer why someone is willing to donate their money from a marketing perspective by placing two independent variables, namely social distance and brand familiarity, as antecedents of the formation of perceived credibility, trust, and intention to donate to potential donors toward a charity project. A total of 120 student respondents participated in this study. The experimental design with a factorial design of 2 social distance (near vs far) x2 brand familiarity (familiar vs unfamiliar). The study results indicate that social distance and brand familiarity have a crucial role in forming perceived credibility, trust, and donation intention of potential donors. Interesting findings related to the interaction of the two main variables (social distance and brand familiarity) were also successfully identified. This study did not find enough evidence that intrinsic religiosity plays a role in moderating the relationship between perceived credibility and trust in the intention to donate to potential donors. Both social distance and brand familiarity are equally crucial in forming potential donors' perceptions and behavior. The study's findings have practical implications for charity managers, who can use this information to design more effective donation advertisements and increase the success of their fundraising projects.
Analisis Strategi Branding pada UMKM di Gorontalo
Authors: Suyanto Mohamad Afan , Karundeng Deby R. , Abdul Elfis Mus
Published: November 2024

This study aims to analyze branding strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Gorontalo, focusing on the challenges faced and opportunities that can be taken. MSMEs' understanding of branding is often limited to visual elements such as logos and packaging design. In contrast, other important aspects, such as brand value, messaging, and customer experience, are often overlooked. This research method uses a qualitative approach, with in-depth interviews with 15 MSME owners from various sectors. Key findings indicate that despite awareness of the importance of branding, the majority of business actors still need help with limited resources and tight market competition. This study recommends more significant support from the government and educational institutions in providing the necessary training and resources to improve branding practices among MSMEs in Gorontalo.
Marketing Intelligence dalam Membangun Keunggulan Bersaing Industri Kreatif Kota Makassar
Authors: Nur Indrayani , Palisuri Palipada , Hamka Hamka , Razak Muhammad Maula , Elfrina Elfrina
Published: November 2024

This study aims to understand better how marketing intelligence can improve decision-making in marketing strategies. With a strong emphasis on data analysis, information technology, and market research, this study explores practical methods for collecting and analyzing competitive information and market trends. The study also evaluates the impact of using marketing intelligence on business performance and customer satisfaction. The study results indicate that effective implementation of marketing intelligence applied in Makassar City can provide competitive advantages and increase market responsiveness.
Integrasi Media Sosial dan Komunikasi Pemasaran terhadap Perilaku Keterlibatan Konsumen
Authors: Wahyuni Ni Made , Setini Made , Dewi Kadek Goldina Puteri
Published: November 2024

Social media has become an essential topic among academics and business practitioners. As the business environment has become more competitive, marketers use social media as a tool to increase customer engagement. However, whether social media can increase customer engagement is still debatable. This study aims to investigate whether social media is effective in enhancing marketing communication and ultimately has consequences on customer engagement. In this view, through an extensive literature review, this study has found a theoretical relationship between social media, marketing communication, and customer engagement and developed a conceptual model for empirical validation. The results of this study reveal that the use of social media can foster effective marketing communication while encouraging social media user engagement. For instance, high levels of user comments, likes, and shares on a post can be considered as strong social media user engagement. This study not only serves to explain the relationship between social media and marketing communication and customer engagement but also explains the role that marketing communication plays in mediating the relationship between social media and customer engagement, which is ignored by most studies. Social media use to enhance online marketing communication is an intelligent strategy that digital marketers can use for social media user engagement. Originality: This study may be the first to investigate the direct impact of social media capabilities on customer engagement and the role of marketing communication in mediating the relationship between social media and customer engagement behavior.
Financial Management Based on Economic Digitalization and Information Technology Utilization Applications in Industry SMEs in Barru Regency, Indonesia
Authors: Suriani Seri , Yunus Kafrawi , Setiawan Lukman , Faridah Faridah
Published: November 2024

An effective financial management system based on digitalization and the need for information technology applications is not just a choice but a necessity for the profitability of industrial businesses. This study aims to analyze the factors that influence economic digitalization and technology applications on the financial management of Industrial SMEs; analyze the direct and indirect effects of economic digitalization, technology applications, and financial management on increasing business profitability and sustainability of SMEs; formulate a model of economic digitalization, technology applications, and financial management on the sustainability of Industrial SMEs in Barru Regency. This study uses a quantitative survey approach. Data were obtained through a survey involving 291 respondents, and data was sourced from the study results. The study results show that compatibility, owner commitment, and competitive pressure influence economic digitalization and technology applications on SMEs. Furthermore, the highest direct influence is the Development of Economic Digitalization on Financial Management at 45.7%, the highest indirect influence is the Development of Economic Digitalization on Business Sustainability at 29.3%, and the total influence of the Development of Economic Digitalization on Business Sustainability is at 55.7%. This study recommends that the sustainability of SMEs is not a future goal but a present responsibility that can be achieved through the immediate and strategic use of technology and economic digitalization, efficient financial management, and enhanced productivity of SMEs.
Analisis Faktor-Faktor yang Memengaruhi Kebijakan Dividen Perusahaan Indeks IDXHIDIV20 di Indonesia
Authors: Riwayati Hedwigis Esti , Dewi Amalia Ratna Mustika
Published: November 2024

This study analyzes the effect of managerial ownership, return on equity, current ratio, loan-to-deposit ratio, and debt-to-equity ratio on dividend policy. The data used are secondary data obtained from the Indonesia Stock Exchange website and the websites of each company. The population of this study was 20 companies in the IDXHIDIV20 Index listed on the Indonesia Stock Exchange for the 2017-2022 period. The sample obtained through the purposive sampling method consisted of nine companies. The data analysis method used quantitative and panel data regression methods, providing a robust approach to the research. The data analysis tool used Eviews 9. The study showed that managerial ownership, loan-to-deposit ratio, and debt-to-equity significantly affected dividend policy. At the same time, return on equity and current ratio did not affect the dividend policy of companies in the IDXHIDIV20 Index listed on the Indonesia Stock Exchange for the 2017-2022 period.
Peran Digitalisasi Perbankan dalam Meningkatkan Daya Saing: Suatu Tinjauan Konseptual
Authors: Sihite Mislan
Published: November 2024

The development of technology is currently very rapid. Almost all aspects of life use technology, and in the world of banking, The digital era has changed business patterns in the banking era. The convenience of the technology used is expected to provide convenience and speed in transactions, known as banking digitization. Banking digitalization is a banking service that utilizes digital technology to meet customer needs to realize the digital economy as aspired to with the many new products issued by banks through technology that may facilitate customer transactions. This is expected to satisfy customers and become loyal, so it is not easy to switch to another bank. This can also strengthen the bank's positioning and increase the bank's competitive advantage. This study is discussed using a qualitative descriptive research method. The analysis technique used is a type of literature study (literature review). The aims of this research are 1. To describe the definition of banking digitalization, 2. To discuss the role of banking digitalization in increasing competitiveness. 3. To explain what banks must do in the digital era. The discussion is carried out by describing the digitization of information and banking, digital banking facilities, the benefits of digital banking, technology to increase company competitiveness, the advantages of banking digitalization, success stories of business strategies in implementing digitization, things that a company must do in facing the digital era, and policy recommendations.
Pengaruh Literasi Keuangan dan Modal Kerja terhadap Keberlanjutan Usaha Mikro, Kecil dan Menengah (UMKM) di Kota Makassar
Authors: Budiandriani Budiandriani , Rosyadah Rosyadah , Nurjanamuddin Mahfud
Published: November 2024

This comprehensive study aims to analyze the effect of financial literacy and working capital on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City. The study was conducted on MSMEs in Makassar City, with a sample size of 319 units from a population of 1,396 units in 2023. The indicators of financial literacy variables are Financial Behavior, financial skills, financial knowledge, financial attitudes, and financial experience. Working capital indicators are cash availability, cash ability to pay off short-term debts, accounts receivable turnover, and inventory adequacy. At the same time, business sustainability indicators are business expansion, achieving Break Even Point, market share growth, quick response to consumer demand, and increasing customer loyalty. Data were meticulously analyzed using SEM (Structural Equation Modeling) with the help of the AMOS version 27 program. The results showed that financial literacy had a negative and insignificant effect on the sustainability of MSMEs in Makassar City. Working capital had a positive and significant impact on the sustainability of MSMEs in Makassar City.
Conventional Banking Strategy in Facing Digital Financial Institutions in the Era of Banking Competition
Authors: Ameliana Yana , Zein Abdul Haris M , Nanda Sahabuddin
Published: November 2024

Industry 4.0 is an era of rapid development or change that covers all aspects of industrial activity and human life using digital technology and the internet. Industry 4.0 is also known as a systematic production activity through the use of wireless technology and big data, which makes data use more precise with server systems, and integrates all operations automatically into the system. The data collected and analyzed in this study were collected and analyzed to produce authoritative studies and achieve research objectives. This study uses a data collection method through library research. The data collected comes from English and Arabic literature, Islamic banking, journals, and other sources found in libraries and other information centers. Digital banks are expected to facilitate the backup and analysis of bank consumer data. To make it easier for banks to maintain customer relationships, handle customer complaints better, and improve products and services that are faster, cheaper, clearer, more accurate, and better for customers. The banking industry faces new challenges and expectations during this digital economy era. Companies are turning to digital banking to retain their old clients and attract new clients from the millennial generation. Digital banking is a term that refers to the use of technology in banks. It refers to banking services that use digital technology to meet client needs and develop the desired digital economy.
Analisis Implementasi Chatbot sebagai Sarana Komunikasi dan Efisiensi Layanan Pelanggan terhadap Peningkatan Kinerja PT Pelindo Terminal Peti Kemas Semarang
Authors: Dea Mayasya , Darmawan Arief
Published: November 2024

This study aims to analyze the implementation of chatbots as a means of communication and customer service efficiency and its impact on improving the performance of PT Pelindo Terminal Petikemas Semarang. The research method used is a qualitative method with a case study approach used to examine how chatbots automate routine tasks, reduce human error, and improve operational consistency. Data were collected through in-depth interviews and direct observations with triangulation data analysis methods. The results of this study indicate that chatbots are able to provide 24/7 service, accelerate customer response, and reduce waiting times which increase customer satisfaction and loyalty. The identified constraints include system integration, data security, user privacy, employee resistance, and additional training needs. To overcome these constraints, companies can collaborate with technology vendors, cybersecurity experts, and legal consultants, as well as invest in employee training and routine performance monitoring. Based on the results above, it can be concluded that chatbot implementation can improve operational efficiency and customer service quality with the right strategy to overcome existing constraints.
Memperkuat Kewirausahaan: Pengaruh Persepsi Kemampuan dan Ketakutan akan Kegagalan berdasarkan Laporan GEM 2023/2024
Authors: Tanesia Cindy Yoel , Mustikarini Carolina Novi , Hartono Powell Gian , Poernomo Winarto , Kouwagam Aditya M.
Published: November 2024

This study, conducted on a global scale, analyzes the effect of ease of starting a business, perceived ability, and fear of failure on early-stage entrepreneurial activity (TEA) and entrepreneurial interest. The data from the Global Entrepreneurship Monitor 2023/2024 spans 45 countries, providing a comprehensive view of the entrepreneurial landscape. The results of this study indicate that perceived ability has a significant and positive impact on both early-stage entrepreneurial activity and entrepreneurial interest and has broad implications for entrepreneurial behavior worldwide. Conversely, fear of failure has a significant impact on reducing a person's interest in entrepreneurship. This can be interpreted as fear of failure, which can prevent someone from planning or starting a business. These findings highlight the study's practical implications, pointing to the need for policies that can bolster perceived ability and mitigate fear of failure. By doing so, these policies could foster a more conducive environment for global entrepreneurial activity.
Persepsi Tingkat Kesiapan UMKM dalam Pengelolaan Media Sosial
Authors: Panjalu Jatiro Feshago , Suratman Andriyastuti
Published: November 2024

This study examines the readiness of micro, small, and medium enterprises (MSMEs) to utilize social media for digital marketing. Given the importance of digital platforms in today's modern business era, this study aims to understand how MSMEs view their readiness to manage social media and their level of involvement in utilizing it for promotional activities. The methodology used is quantitative descriptive, including a survey distributed to 64 MSME owners, which collected data on their experiences, practices, and attitudes toward social media management. The results show that most MSME owners feel ready to manage their social media by actively following trends and creating relevant content to attract consumers. The study also shows that although social media significantly contributes to expanding market reach, improving customer relationships, and increasing sales, many MSMEs still lack a comprehensive digital marketing strategy. Although MSMEs show a high level of readiness to use social media, further education and support are needed to adopt more advanced digital marketing tools and strategies.
Motivational Efforts and Entrepreneurial Skills in Forming Young Entrepreneurs at the Karawang Youth Cooperative
Authors: Suyaman Dede Jajang , Huda Syamsul , Sutarjo Sutarjo
Published: November 2024

The purpose of this study is to evaluate the entrepreneurial skills of the youth community in order to help them become independent business owners. Young people can be more enthusiastic about entrepreneurship by utilizing their skills through available entrepreneurship training activities. Young people can understand the value of entrepreneurship more completely after practicing entrepreneurship training. This research method uses a qualitative methodological approach, which is a scientific technique for collecting data for specific uses and purposes. The results of this study show that although most participants are interested in starting their own businesses, they have plans hampered by lack of experience, knowledge and funding.
Pemetaan Bibliometrik Peran Kewirausahaan dalam Mewujudkan Ekonomi Biru Berkelanjutan
Authors: Wuri Josephine , Rahayu Caecilia Wahyu Estining , Hardanti Yuliana Rini
Published: November 2024

The blue economy has emerged as an essential paradigm in sustainable development. Through the role of entrepreneurship, optimal utilization of marine resources can improve welfare, environmental conservation, and economic growth. This study aims to map the development of research on the role of entrepreneurship in realizing a sustainable blue economy through bibliometric analysis. Data were obtained from the Scopus database for the period 2019-2024. The results of the study show that there has been a significant increase in the number of publications during the observation period, dominated by the United States, the United Kingdom, and China. The results of the network visualization analysis show that there are two clusters, namely the red cluster and the green cluster. The red cluster reflects the conceptual and practical foundations of the blue economy and sustainable development, while the green cluster shows the role of entrepreneurship and education in realizing the vision of a sustainable blue economy. Entrepreneurship is integral to the blue economy, linking innovation, sustainability, and economic growth. Further research is needed to understand the interactive mechanisms and develop innovative solutions to provide economic opportunities and environmental sustainability..
Pengaruh Efikasi Diri dan Motivasi Usaha terhadap Keberhasilan Usaha pada Usaha Mikro Kecil Menengah (UMKM) di Wilayah Kecamatan Gunung Anyar Surabaya
Authors: Qonita Okta Salsa Nisaul , Lazuardi Sofyan , Andriana Ririn
Published: November 2024

This study aims to determine the effect of self-efficacy and business motivation on business success in micro, small, and medium enterprises (MSMEs) in the Gunung Anyar District of Surabaya. This comprehensive study was conducted on micro, small, and medium enterprises (MSMEs) in the Gunung Anyar District of Surabaya, utilizing various research methods, including observation, interviews, and the distribution of questionnaires to respondents as primary research data. The study population was micro, small, and medium enterprises (MSMEs). The population of MSMEs in the Gunung Anyar District of Surabaya recorded at the Surabaya City Cooperatives, Small and Medium Enterprises, and Trade Service is 318 MSME actors. The results of the study obtained were that partially, the variables of self-efficacy and business motivation had a significant effect on business success, and simultaneously or together, the variables of self-efficacy and business motivation had a significant effect on business success. No one has researched human resource management, self-efficacy, business motivation, and business success in micro, small, and medium enterprises in the Gunung Anyar District of Surabaya. Thus, this study is different from previous research studies.
The Social Capital Saga: Harnessing Hyper Adaptive Business Framework Shaping Financial Destiny in a Turbulent MSME World
Authors: Sirine Hani
Published: November 2024

In today’s dynamic business environments, adaptability is essential for sustained competitive advantage, especially for micro, small, and medium enterprises (MSMEs), which often face resource constraints. This study explores the role of social capital, specifically its structural, relational, and cognitive dimensions, in fostering the development of a hyperadaptive business framework within MSMEs. We examine how this framework mediates the relationship between social capital and market, operational, and financial performance. Using a sample of MSMEs, our results reveal that all three dimensions of social capital significantly enhance a firm’s adaptability, improving market and operational outcomes. Notably, market performance has a more substantial impact on financial performance than operational efficiency, underscoring the importance of customer responsiveness in competitive markets. Contrary to expectations, environmental dynamism did not significantly moderate these relationships, suggesting that adaptable firms may be less sensitive to external volatility. This study extends the Resource-Based View (RBV) by demonstrating how social capital enables adaptability, transforming intangible assets into performance drivers for MSMEs. Practitioners are encouraged to cultivate social capital and adaptability to navigate uncertainty and sustain competitive success.
14 Days Trip to Sulut: The Lost Eden of Sulawesi a Place Called Paradise
Authors: Rondonuwu Christian Grivandly , Runtuwene Devid Yosua , Sakka Eirene Wulan Maria , Salainti Shane Dylan
Published: November 2024

North Sulawesi Has Wealth, Natural Wonders, diverse cultures, and extraordinary human resources. The wealth and natural beauty of this area have the potential to be utilized as a tourism center to attract tourists from all over the world to enjoy the gifts of the Creator. Many efforts have been made by the Regional Government and the surrounding community to develop tourist attractions in this area. There are still many more things that can be done to create our beloved region, North Sulawesi, by making improvements, management, and even adding new tourist attractions and infrastructure in this area, working together with experts and training human resources that are carried out better. The development that can be done is to integrate tourist attractions from one location with another in the province of North Sulawesi so that tourists will have a long time on a long tourist route with many beautiful tourist attractions to visit. This can create many jobs and reduce unemployment; many MSMEs will be formed, public education will increase rapidly, and government revenue will increase so that overall, the economy in North Sulawesi will also increase and can contribute more to improving the community's welfare.
Implementasi Pengendalian Kualitas pada Produk Processed Food
Authors: Sari Mutiara Dewi Pranila , Utami Tri Lestari Wahyuning
Published: November 2024

Product quality is essential because it relates to consumer reputation and loyalty. Quality control needs to be carried out to maintain product quality. This study used descriptive research to analyze the implementation of quality control in processed food products, especially banana chips at PT DK. Based on qualitative research conducted through interviews and observations, it was found that PT DK uses 3 (three) approaches or methods for quality control, namely the implementation of 5S, quality control circle (QCC), and standard operating procedures (SOP). Implementing 5S for efficiency is also a testament to the company's commitment to improving employee performance. Meanwhile, QCC is employed to regulate the quality of raw materials. SOP, on the other hand, plays a crucial role in maintaining production quality. The company uses a standard tool to ensure that the production process adheres to the company standards. By implementing SOP, the company can minimize the production of defective products, guaranteeing product quality.
Pengembangan Ekonomi Lokal melalui Budidaya Rumput Laut dalam Meningkatkan Perekonomian Masyarakat Pesisir
Authors: Yunus Muhammad Haekal , Asaff Rafiqah , Idris Ardiansyah Abdu , Ardhana Muhammad Anugrah , Sopian Muhammad Fauzan Anfasa
Published: November 2024

Pontap Village in Palopo City is one of the seaweed cultivation locations. The focus of developing this cultivation is to overcome the unemployment rate and increase community income. This study aims to provide an overview of the development of seaweed cultivation in improving the economy of coastal communities, especially around Pontap Village, Palopo City. The technical aspects of seaweed cultivation businesses make seaweed cultivation activities very popular with coastal communities, which are relatively easy with a short maintenance time. In contrast, from an economic aspect, this business is not just profitable but highly lucrative because the investment and production costs are relatively cheap. The type of seaweed that has economic value that is developed in Palopo City is the Gracilaria sp. type. So it can be concluded from the results of this study that seaweed cultivation efforts positively impact local communities' welfare. However, challenges related to the management of natural resources and environmental impacts need to be considered to maintain the sustainability of seaweed cultivation. This can be seen from the community's behavior in managing seaweed, which still ignores environmental factors. This certainly contradicts the concept of integrated coastal area conservation. These findings provide important insights for local stakeholders, government, and development practitioners.
Mendukung Ekonomi Biru melalui Adopsi Pemasaran Digital bagi UMKM di Wilayah Pesisir Pantai Kota Surabaya
Authors: Agustina Tri Siwi
Published: November 2024

The coastal areas of Surabaya City are filled with residents who work as fishermen. “Husband goes to sea, wife processes the sea catch” is a daily activity. However, depending on the sea catch is insufficient to support daily needs. Therefore, many residents trade in basic necessities or food made from sea catches. However, this step is not matched by the breadth of marketing because the marketing carried out is still limited and conventional among local residents. On the other hand, the Surabaya City Government encourages MSMEs in Surabaya City to utilize technology as much as possible through an e-commerce application called E-PEKEN. Respondents in the study were MSME players in the coastal area of Surabaya City who had sold using the E-peken application, totaling 360 people. The data collection technique was carried out using a questionnaire distributed online (Google Forms) and offline. The analysis technique in this study uses Covariance- Structural Equation Modeling (CB SEM) with the analytical tool used, namely IBM SPSS AMOS version 24.0. Based on the analysis and discussion results, the research concludes that there is a positive and significant influence between performance expectancy, effort expectancy, social support, and facilitating conditions with the behavioral intention of MSME players in Surabaya City to adopt the E-Peken application. In addition, behavioral intention is proven to affect the use behavior of MSME players in coastal Surabaya City to adopt the E-Peken application.
The Valuation of Resources and the Sustainability Practices among Women Owned Micro-Enterprise
Authors: Rantung Rinny Cherill
Published: November 2024

This article explores the significant role of women-owned microenterprises, emphasizing their impact on using their resources to contribute to employment, innovation, and economic diversification.  Despite their contributions, these enterprises need more access to financial services, resource scarcity, societal and cultural barriers, and inadequate entrepreneurial support, which hinder their sustainability and competitiveness. Women entrepreneurs might significantly contribute to the economy, society, and environment by valuing their limited resources to develop their businesses and sustainable entrepreneurship practices.  Studies indicate that addressing these issues is crucial to unlocking the potential of women entrepreneurs.  This article analyzes different papers from Scopus index journals to find relevant information on how women-owned microenterprises value their resources and utilize them for sustainable entrepreneurial practices.  This study's systematic literature review (SLR) method provides valuable insights into valuing resources and sustainability practices among women-owned micro-enterprises.  The findings underscore the need for women entrepreneurs to effectively leverage their resources and societal support in their sustainability practices to achieve sustainable growth.
Kontribusi Soft Skill dan Efikasi Diri dalam Membangun Minat Berwirausaha
Authors: Kornelius Yoberth , Buntuang Pricylia Chintya Dewi , Latifah Ifa
Published: November 2024

Developing entrepreneurial interest is crucial if entrepreneurship wants to provide a solution to the problem of unemployment. Many variables, such as soft skills and self-efficacy, can influence entrepreneurial interest. This study aims to determine the effect of soft skills and self-efficacy on students' entrepreneurial interests. This study uses a quantitative method. The population of this study was Tadulako University students, class of 2023, who had taken entrepreneurship courses. Data were collected through questionnaires. Then, the data were analyzed using descriptive statistics and multiple linear regression. The results showed that soft skills and self-efficacy had a significant effect on Tadulako University students' entrepreneurial interest.
Peran Pendampingan dalam Pengembangan Usaha (Studi Kasus pada Pendampingan Wirausaha Perempuan)
Authors: Setiawati Trias
Published: November 2024

The purpose of this study is to describe the mentoring process for business development of selected female entrepreneurs carried out by the Central Leadership of 'Aisyiyah (PPA) through the Economic and Manpower Council (MEK) together with Kopernik. The research method used is a case study method, with the primary sources being 3 women selected for the mentoring program for business development. Supporting sources are 2 mentors who are appointed organizationally. The data collection method is by interviewing the mentors and program participants using voice recordings and writing on WhatsApp, as well as interviews with Zoom, namely selected female business owners who are mentored. Data analysis is done by reducing, displaying, and then making conclusions. Validity test with transferability test. The results of the study show that: 1) business actors feel that there is real mentoring from MEK PPA and Kopernik mentors to strengthen motivation, develop business/enterprise, and dare to innovate products; 2) the method of intensive, structured mentoring for one year with a hybrid model (offline and online) provides clarity on the running and development of women entrepreneurs' businesses, even from across religions. It is recommended that the Aisyiyah Economic Council Leadership have a structured Mentoring Guide (Pattern) to support the SWA (Aisyiyah Entrepreneurship School) movement, which has been running for four years (since the Covid-19 pandemic).
Analisis Kesiapan Usaha Mikro Melakukan Transformasi Digital (Studi Kasus Usaha Mikro Bidang Makanan di Yogyakarta)
Authors: Tiara Melindya Ayu , Maisaroh Maisaroh
Published: November 2024

The Business Competition Index in Indonesia shows a score of 4.87 points. With the rapid technological advances, it is an opportune time for MSMEs to embark on digital transformation in their business processes. The readiness of MSMEs is crucial to foster the adoption of digital transformation, particularly in digitizing the sales function. Moreover, MSMEs' digital capabilities and creativity are also vital in digitalizing the business. This study delves into the preparedness of micro-food businesses to undertake digital transformation and the challenges they encounter. Using a descriptive qualitative approach, researchers gathered data from informants of micro-food businesses operating in the food and beverage sector. The collected data underwent a rigorous validation process using triangulation of sources, methods, and theories. The study's findings underscore the need for MSMEs to optimize their readiness and the importance of overcoming the obstacles they face to fully realize the potential of digital transformation.
Pengaruh Kecerdasan Emosional, Intelektual dan Spiritual terhadap Kinerja Pelajar
Authors: Suban Giovani Joshua
Published: November 2024

This study aims to analyze the influence of Emotional, Intellectual, and Spiritual Intelligence on Student Performance at Klabat University using a quantitative approach and questionnaire involving 317 students. The main variables include emotional, intellectual, and spiritual intelligence measured by valid and reliable instruments. Data analysis was carried out using multiple regression and Structural Equation Modeling (SEM) using SmartPLS, which includes convergent validity, discriminant validity, and reliability tests. The results showed that emotional intelligence was significantly related to student performance (p = 0.002), and intellectual intelligence was also significant (p = 0.044). In contrast, spiritual intelligence did not correlate substantially with performance (p = 0.384). These findings can be used to design more effective learning and mentoring strategies in higher education and increase understanding of psychological factors that influence the student learning process.
Strategi Peningkatan Preferensi Konsumen terhadap Produk Oleh-Oleh Unggulan Kota Medan
Authors: Absah Yeni , Yuliaty Tetty , Khan Hanna Binti Ambaras
Published: November 2024

Local products such as souvenirs, as superior regional products, are essential in increasing tourist attractions and consumer preferences. Research shows that factors such as product quality, nutritional value, taste, and promotion of local culture influence consumer preferences. Medan's typical souvenirs, as a superior regional product, are expected to be able to compete in the national and global markets with government support and the right marketing strategy. Data collection was carried out by distributing questionnaires to 73 local tourists and FGD with stakeholders. SWOT analysis was conducted to formulate the most appropriate strategy. Growth strategies can be applied to increase consumer preferences, including Market Penetration Strategy and Product Development. Market Penetration Strategy includes expanding distribution through online channels, opening outlets in strategic locations, and collaborating with retailers and supermarkets—intensive promotion through social media, influencer marketing, and participation in local product exhibitions. In addition, improving customer service, such as delivery services and fast ordering, was identified as a way to increase consumer preferences. As for the Product Development Strategy, variations in taste, size, and aesthetic, functional, and environmentally friendly packaging innovation are recommended to meet consumer needs and can attract consumer attention. By implementing these strategies, Medan souvenir products can maintain their competitiveness in a dynamic market and build consumer loyalty.
Determinants of Tourist Satisfaction and Revisit Intentions in North Sulawesi
Authors: Wulus Vinlyvia Gloria Ribka
Published: November 2024

The tourism sector is one of economic cornerstones and an important source as economic drivers. This study aims to investigate the relationship between various tourism elements and their impact on tourist satisfaction and revisit intention in North Sulawesi, Indonesia. Utilizing a quantitative descriptive research design, the study employs a closed questionnaire to gather data from 206 respondents selected through simple random sampling. International visitors who travel to North Sulawesi make up the study’s population. The Structural Equation Model (SEM) is used to analyze the data and test the hypotheses. The results indicate that among the 5As of tourism elements, accommodations, attractions, and amenities significantly influence tourist satisfaction. Furthermore, tourist satisfaction has a significant effect on revisiting intention. The findings suggest that improving accommodations, attractions, and amenities could enhance overall tourist satisfaction and increase the likelihood of repeat visits. The model tested in this study is only limited to the relationship between the 5A tourism elements and tourist satisfaction and revisit intention. This study highlights the critical factors influencing tourist satisfaction and their subsequent effect on revisit intentions, offering valuable insights for tourism management and policymaking in North Sulawesi, especially the North Sulawesi provincial government, business actors, and related stakeholders.
Membangun Kapasitas Ambidexterity Organisasi melalui Transformasi Digital: Sebuah Tinjauan Literatur
Authors: Abubakar Herminawaty , Antong Antong , Sukmawati Sukmawati , Syarifah Syarifah
Published: November 2024

This study aims to understand the role of ambidexterity in increasing the success of digital transformation in the tourism industry in Makassar City. Through a literature study approach, this study analyzes various scientific studies related to ambidexterity and digital transformation in the context of the tourism industry. The results of the study indicate that digital transformation and ambidexterity are two key factors that can drive the growth of the tourism industry. The ability of tourism organizations to simultaneously explore new innovations (e.g., online booking platforms, virtual tourism experiences) and exploit existing resources (e.g., improving operational efficiency) is the key to success in facing digital disruption. Ambidexterity allows tourism companies to be more adaptive to changes in the business environment, increase competitiveness, and create added value for customers. This study provides a theoretical contribution by enriching the understanding of the role of ambidexterity in the specific context of the tourism industry. In addition, this study also has practical implications for tourism industry players in Makassar City, namely the importance of building ambidexterity capabilities to be able to compete in the digital era. Another implication is the need for policy support from the local government to encourage digital transformation in the tourism sector.
Comparative Study of Knowledge and Technology Achievements as Innovations Outputs in Southeast Asia: Implications for Public Policy
Authors: Lelengboto Abraham Leslie Petir
Published: November 2024

This study aims to compare knowledge and technology achievements as innovation outputs in Southeast Asian countries. Innovation can drive a country’s economic progress, making it crucial for Indonesia to perform comparative analyses with other countries as a basis for decision-making, particularly policies related to enhancing the innovation climate. This research uses Malaysia, the Philippines, Thailand, and Vietnam as comparator countries to Indonesia. The sample used to measure knowledge and technology as innovation outputs is the sub-scores from the Global Innovation Index issued by the World Intellectual Property Organization from 2011 to 2023. The research method employed is ANOVA to test the mean differences between groups. The results indicate significant differences in knowledge and technology among the countries, with Malaysia and Vietnam having the highest average outputs. The implications of this study suggest that the Indonesian government needs to provide policies and investments that can stimulate relevant stakeholders to enhance their innovation productivity in developing knowledge and creating new technologies. Further research could identify the factors influencing the innovation productivity of stakeholders in the development of knowledge and technology.