THE IMPACT OF DIGITAL TECHNOLOGIES ON THE ORGANIZATIONAL DEVELOPMENT OF THE ENTERPRISE
Authors:   Saint Petersburg State University of Economics, Kunina Elena V. 
Published: September 2021

This article considers the impact of digital technologies on the organizational development of an enterprise. It shows the relevance and neces- sity of studying the topic at the present time. At different stages of its develop- ment, the company faces certain difficulties that prevent further growth and further transition from one stage of the organization’s life cycle to another. In industries, businesses are reengineering business processes and even entire business models to transform big data and apply them to achieve competitive advantage. The trend towards digital transformation of related value systems using information and communication technologies (ICT) can be considered as an opportunity for organizational development of the enterprise. Businesses use digital technologies such as IoT platforms, advanced human-machine interfaces, the authentication and fraud detection tools, 3D printing, smart sensors, big data Analytics, and more. Digital technologies can be profitable for an enterprise by saving costs, expanding connectivity, and being more flexible and adaptable to a digital environment that is becoming more complex and competitive. In the scientific literature, there are many studies devoted to the study of organizational development of the enterprise. Almost every concept considers organizational development from the point of view of distinguish- ing stages of the life cycle of organizations. Each functioning enterprise at one time or another of its development is at one or another stage of the life cycle of the organization (LC). The article considers the main stages of the orga- nizational life cycle growth up to I. Adizes model and that of L. Greiner. The life cycle stages are correlated according to two concepts and possible issues arising at separate stages of development are identified; as well as the potential complications and their possible solutions through the digital technologies implementation and use. It should be noted that the introduction of digital technologies implies deep changes in the way the interaction of the external and internal environment of the enterprise works at all stages of the life cycle of the organization. The introduction of digital technologies can lead to the emer- gence of new business models for relationships between the company and its customers: customers have direct access to communication with the company, which facilitates the exchange of data between them, but at the same time it forces the enterprise to pay attention to its digital reputation and invest in it. It is revealed that the introduction of digital technologies in the organizational development of the enterprise requires the inculcation of a digital culture that supports that change: namely, an organizational culture suitable for the digital transformation of the enterprise. It is worth noting that in order to apply digi- tal technologies and benefit from them, it is extremely important that new tools are understood, accepted and adapted by employees to their daily work.