The development of Ukrainian entrepreneurs way of life: personal vector
Authors: Ianovska S. 
Published: February 2019

The definition of lifestyle in psychology is traditionally associated with various aspects of the development of personality and social groups. The way of life depends not only on objective social factors, but also on a person himself, on what external and internal activity he represents in the objective process of life. Thus, the formation and development of personality is reflected in his activity increasing in preserving or transforming own way of life.

One of the main features of the present is the existence of such social group as entrepreneurs. The development of this social group is connected with the formation of the independence of our state and the activation of a certain social stratum of the development of entrepreneurial way of life. Entrepreneurship in Ukraine has been developing ever since 1991. During the years of independence in Ukraine, the socio-economic situation has changed significantly. Favorable socio-economic conditions of the early 2000s have increased the activity of people to transform their own way of life and the realization of entrepreneurial activity. We were interested in how this was reflected in the development of socio-psychological qualities of an individual.

The purpose of our research is to determine the socio-psychological peculiarities of the individual in the making a way of life for entrepreneurs at different stages of small business development in independent Ukraine (in the 1990s and in the period from 2010 to 2014).

The following methods and techniques were used. 16 PF Kettell (Form C) adaptation A. G. Shmelev, V. I. Pohilko, A. S. Solovaychik, the method of personal differentiation (V. F. Bazhin, E. A. Golinkina, A. M. Etkind), the method of determining the level of subjective control (V. F. Bazhin, E. A. Golinkina, A. M. Etkind), the method of graphical scaling D. Guilford for determining the level of risk, the test-questionnaire for the diagnosis of the presence and severity degree of the main psychological barriers for entrepreneurship (O. P. Ermolaeva), the method of pair comparisons of L. Terstoun, methods "Self-Cost" and "New social status" O. M. Laktionov, the method of determining the severity of entrepreneurial activity indicators of S. G. Ianovska. Mathematical-statistical processing of results was carried out using a number of mathematical statistics methods (Mann-Whitney U-criterion, Student's t-criterion).

A comparative analysis of the socio-psychological qualities of entrepreneur’s personality at different stages of small business development in Ukraine revealed that the transformation that has occurred over the time is manifested in the following features: increasing the role of the communicative unit of a personality profile of an entrepreneurial entity, increasing the internal locus of control and the value of economic wealth values in regulating the entrepreneurial activity. The role of the professional component of entrepreneurial professional activity is changing: the importance of professional knowledge and special training in running business is growing. The results of the study were used to create a training program for the development of entrepreneurial activity, which was implemented during the last year in work with internal immigrants and start-uppers.