DIDGITALIZATION AND INTERNATIONAL ACCESS TO FINANCE
Authors: SHEVCHENKO Volodymyr 
Published: July 2024

INTRODUCTION. The rapid development of information technologies in recent years has resulted in the digitalization of the economy and society. This transformation has led to the emergence of the digital economy, which is characterized by the production of goods and services derived primarily from digital technologies. This shift towards digitalization has had a significant impact on various aspects of the economy, including access to finance, small business development, and innovation. In particular, the banking sector has undergone significant changes as traditional financial institutions embrace digital technologies to better serve their customers.HYPOTHESIS. The hypothesis of this scientific research revolves around the impact of digitalization on the banking sector in Ukraine. Specifically, the study aims to explore how the adoption of digital technologies, such as P2P lending, has influenced the financing of small and medium enterprises (SMEs), innovation, and information startups. The research will also investigate the role of digitalization, big data, and artificial intelligence in improving decision-making processes and reducing risks in the banking sector.OBJEKTIV OF THE RESEARCH. Purpose of this study is to examine the transformation of the banking sector in Ukraine in response to global economic and financial trends. By analyzing the adoption of digital technologies, such as P2P lending, the research aims to provide insights into how these innovations have contributed to the financing of SMEs, innovation, and information startups. Additionally, the study seeks to identify the challenges and opportunities associated with digitalization in the banking sector and offer recommendations for future development.METHODOLOGY OF SCIENTIFIC RESEARCH. The methodology of this scientific research will involve a comprehensive literature review to explore the existing literature on digitalization, P2P lending, and the banking sector in Ukraine. The study will also utilize quantitative data analysis to examine the impact of digital technologies on financing SMEs and startups. Additionally, interviews with key stakeholders in the banking sector will be conducted to gain insights into their experiences with digitalization and P2P lending.CONCLUSIONS AND PROSPECTS FOR FURTHER RESEARCH. In conclusion, the digitalization of the economy and society has led to significant changes in the banking sector in Ukraine. The adoption of technologies like P2P lending has enabled greater access to finance for SMEs, startups, and innovative projects. Moving forward, it is essential for banks to continue embracing digitalization, big data, and artificial intelligence to improve decision-making processes and reduce risks. Future research could focus on exploring the long-term impact of digital technologies on the banking sector in Ukraine and identifying strategies for sustainable growth and development. Additionally, studying the role of digitalization in promoting financial inclusion and social cohesion could provide valuable insights for policymakers and financial institutions.KEYWORDS: digitalization; innovation; transformation; banking; financial services; information technologies; internet banking; financial institutions.