ANALYSIS OF SHARE PRICES OF NYKAA AND PAYTM AFTER THEIR IPO
Authors:   Galgotias University, kumari Shivani 
Published: May 2024

The Initial Public Offering (IPO) market is a turning point for many businesses as they seek to grow their business, raise capital, and attract public investment. Going public is a huge deal for every party concerned, from the firm itself to the investors who stand to gain from its growth in the future. Investors, experts, and the general public have been captivated by the initial public offerings (IPOs) of two prominent startups in recent years—Nykaa and Paytm. Nykaa, an e-commerce website based in India, made its stock market debut in November 2021. Things related to personal hygiene and cosmetics are the platform's forte. Nykaa, founded in 2012 by Falguni Nayar, a former investment banker, is currently a major player in the booming cosmetics industry in India. An increase in interest in the company's IPO was driven by the growing demand for cosmetics and the allure of online shopping in India's market. Also in November 2021, India's leading digital payment and financial services platform, Paytm, went public for the first time. When Vijay Shekhar Sharma launched his mobile payment system Paytm in 2010, it revolutionised the way Indians handled their money and made online transactions. The IPO marked a watershed moment in the development of digital payment systems and financial technology, both of which have the potential to radically alter the Indian economy. Investor mood, underlying prospects, and market expectations are all gauged by the share prices of Nykaa and Paytm, which have been the topic of extensive investigation and study since their initial public offerings (IPOs). To understand the factors driving these stocks' performance, it's important to look at more than just financial results; you need to look at industry trends, market sentiment, and company advancements as well. This study aims to examine the performance of Nykaa and Paytm since their IPOs, the factors that have influenced their share prices, and the potential future directions of these companies. Our goal is to help investors make sense of the volatile stock market by studying key indicators, market dynamics, and industry trends. The intricacies of investing in these renowned organisations can be better grasped with this information. After that, we'll take a look at the stock prices of Nykaa and Paytm since their IPOs, analyse the factors that have impacted them, and then draw some conclusions about what this means for investors who are trying to make money off of these companies' fast development. In this article, we will provide a comprehensive overview of Nykaa and Paytm's post-IPO process and use quantitative research, qualitative insights, and industry experience to shed light on the benefits and drawbacks of investing in these companies. The initial public offerings (IPOs) of Nykaa and Paytm have wowed investors and industry participants, proving that technology and innovation can propel value creation. As these businesses make their way as publicly traded corporations, share prices will continue to reflect the interplay between basic considerations, market sentiment, and broader economic trends. Investors can benefit from the ever-changing stock market and make informed decisions by closely monitoring their performance following an initial public offering (IPO).