bluuebunny/crossref_metadata_2025 huggingface dataset:
How Do Spatiotemporal Parameters and Lower-Body Stiffness Change with Increased Running Velocity? A Comparison Between Novice and Elite Level Runners
Authors: García-Pinillos Felipe , García-Ramos Amador , Ramírez-Campillo Rodrigo , Latorre-Román Pedro Á. , Roche-Seruendo Luis E.
Published: December 2019

This study aimed to examine the effect of running velocity on spatiotemporal parameters and lower-body stiffness of endurance runners, and the influence of the performance level on those adaptations. Twenty-two male runners (novice [NR], n = 12, and elite runners [ER], n = 10) performed an incremental running test with a total of 5 different running velocities (10, 12, 14, 16, 18 km/h). Each condition lasted 1 min (30 s acclimatization period, and 30 s recording period). Spatiotemporal parameters were measured using the OptoGait system. Vertical (Kvert) and leg (Kleg) stiffness were calculated according to the sine-wave method. A repeated measures ANOVA (2 x 5, group x velocities) revealed significant adaptations (p < 0.05) to increased velocity in all spatiotemporal parameters and Kvert in both NR and ER. ER showed a greater flight time (FT) and step angle (at 18 km/h) (p < 0.05), longer step length (SL) and lower step frequency (SF) (p < 0.05), whereas no between-group differences were found in contact time (CT) nor in the sub-phases during CT at any speed (p ≥ 0.05). ER also showed lower Kvert values at every running velocity (p < 0.05), and no differences in Kleg (p ≥ 0.05). In conclusion, lower SF and Kvert and, thereby, longer FT and SL, seem to be the main spatiotemporal characteristics of high-level runners compared to their low-level counterparts.
Short-Term Repeated-Sprint Training (Straight Sprint vs. Changes of Direction) in Soccer Players
Authors: Beato Marco , Coratella Giuseppe , Bianchi Mattia , Costa Emanuele , Merlini Michele
Published: December 2019

Repeated-sprint training (RST) is considered a critical training method in team sports. It is well known that RST effects may depend on several variables such as the duration of the protocol and repeated-sprint methodology. Few studies have evaluated very short-term protocols and compared different RST modalities. The aim of this study was to compare the effectiveness of 2 week RST including straight sprints or changes of direction (CODs) on physical performance in a sample of soccer players. This study used a randomised pre-post parallel group trial design. The participants were assigned to either an RST group using straight sprints (RST-SS = 18 players) or an RST group using CODs (RST-COD = 18 players). The protocols were: 3 sets of 7 x 30 m sprints for the RST-SS and 7 x 20 + 20 m (one COD of 180°) for the RST-COD, with 20 s and 4 min recovery between sprints and sets, respectively. The following evaluations were performed: 10 and 20 m sprint, agility test, repeated sprint test (RSTbest and RSTmean), and Yo-Yo Recovery Level 1. After the training period, the RST-SS did not report any performance variation, while the RST-COD showed improvements in the 10 m sprint and RSTbest (effect size = 0.70 and 0.65, respectively). The between-group analysis did not report any statistical difference between the RST-SS and the RST-COD. In conclusion, this study did not support the utilisation of a very short-term RST protocol with soccer players, however, the RST-COD presented some additional benefits in sprint performance compared to the RST-SS.
Technical-Tactical Analysis of The Players of the Left and Right Wing in Elite Soccer
Authors: Amatria Mario , Dios Rubén Maneiro , Pérez-Turpin José Antonio , Gomis-Gomis María José , Elvira-Aranda Carlos , Suárez-Llorca Concepción
Published: December 2019

In today's soccer, teams are increasingly better trained both physically and tactically, hence different game styles can be identified and differences between them reduced. However, without an exhaustive analysis of reality, the view can lead to the extraction of erroneous conclusions, and what seems to be a team with a marked offensive profile is a mere illusion, resulting to be a team that develops a perfectly balanced game. In this paper, an analysis of technical-tactical performance of players who occupied both wings in an elite team was made, taking as reference the Spanish national soccer team as the model of international game to imitate in the last decade. The development of this paper was located within the observational methodology, using the polar coordinates technique for the analysis of the obtained data. The results showed how, despite identifying offensive profiles within technical-tactical performance of players that occupied the outer wings or lanes of the playing field, their tactical means and orientations diverged from each other. The results showed a more offensive profile and with higher technical complexity of players that occupied the left wing, while players that held the right wing showed a more defensive and recuperative profile, indicating a less vertical and complex style of play at a technical level with the forward as an offensive reference.
The Problem of Patients’ Adaptation to Full Removable Dentures
Authors: Galonsky V. , Kostritsky I. , Chernov V. , Gradoboev A.
Published: December 2019

One of the key modern orthopaedic dentistry problems related to rehabilitation of patients with complete edentulism is the process of their adaptation to artificial orthopaedic constructions. According to fundamental and modern scientific research, the biological factor, i.e. the complex of all reactions of the organism to the prosthesis including psychological reactions that is individual for each user, is the most important one.

Development of new conditioned-reflex connections and formation of cortical inhibition of active stimulus, that a full removable denture is, depends directly on the balance and dynamics of patient’s neural processes despite having several common characteristics including chronometric ones that can be revealed in the majority of patients of this category.

Furthermore, previous experience of full removable denture usage is of great importance, specifically its presence or absence and whether it was positive or negative etc., which in its entirety influences the degree and intensity of phases in patient’s adaptation to a new artificial construction.

In this connection, it is important to note the role of patients’ psychological preparation, their familiarisation with corresponding illustrative material, establishment of the psychological contact aimed to form positive but at the same time realistic view on the provided prosthetic care in terms of functional and aesthetic optimum restoration, which is an essential part of successful rehabilitation for this category of patients.

On the grounds of many years’ practical experience, a number of most frequent complaints and questions of patients provided with rehabilitation using full removable dentures which frequently accompany adaptation process and demand careful doctor’s attention while performing explanatory work has been developed. Thereafter, it is necessary to make a corresponding note in patient’s medical record with signature confirmation in order to prevent further conflicts associated with the process of adaptation to dentures and its peculiarities related to this specific patient.
Populist Parties in Lithuania: Curious Case of Party Order and Justice and its Leadership
Authors: Jurkynas Mindaugas
Published: December 2019

The article discusses conceptualisation of populism, Lithuania’s party system and electoral dynamics and their relation to the sustainability of populist parties. Special attention is given to Party Order and Justice, a former populist and protest party, and its leadership, namely to the issues related to scope and competencies of a leader’s intra-partisan power, leadership selection rules and history, development of leaders’ political careers and their electoral activity. The L ithuanian party system now exhibits moderate fragmentation without centrifugal tendencies. Voter volatility is still relatively high, yet the share of new parties has dropped to zero. The protest and populist parties in Lithuania went into the margins of political establishment. Popularity of the Order and Justice party has long been connected to the formerly impeached president Rolandas Paksas. His long-term leadership in the face of plummeting electoral support and an emphasis on his political martyrdom resulted in poor electoral performances, ensuing internal squabbles and his departure. Party Order and Justice’s internal regulations, however, remained favourable to strong leadership.
Problems of a Utopia Point Setting in Transformation of Individual Objective Functions in Multi-Objective Optimization
Authors: Važan Pavel , Červeňanská Zuzana , Kotianová Janette , Holík Jiří
Published: December 2019

In an optimal processes control, where the considered goals are in general observed as concurrently conflicted, a multi-objective approach fits the best. Commonly used scalarization techniques in multi-objective optimization need a transformation of the individual single-objective functions involved into a scalar multi-criteria objective function. There are many parameters which can influence the optimization results solutions, including an unreachable utopia point value. In this study, the authors compare the multi-objective problem solutions found via two ways of the individual objectives transformation with the respect to setting the utopia point. The methods are used in the area of production control in a case study for a batch production system. To find the solutions, The Weighted Sum Method with a priori articulated preferences under specific constraints as the scalar multi-objective optimization method is applied in simulation optimization.
AESTHETICS IN RESEARCH OF SENSE OR ITS DENIAL IN A EUROPEAN NOVEL
Authors: Kapilupi S. M.
Published: December 2019

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Penggunaan Multimedia Interaktif (MMI) sebagai Media Pembelajaran dalam Meningkatkan Prestasi Belajar Fisika
Authors: Rahmawati Ana Silfiani
Published: December 2019

Tujuan penelitian ini adalah untuk mengetahui penggunaan multimedia interaktif sebagai media pembelajaran dalam meningkatkan prestasi belajar fisika . Jenis penelitian ini adalah eksperimental design one group pre test post test dengan pendekatan kuantitatif. Populasi dalam penelitian adalah seluruh siswa kelas X semester 2 SMK Negeri 2 Ende yang terdiri dari 13 kelas dalam 5 program keahlian yang berjumlah 421 orang dan sampel penelitian adalah siswa kelas XC TKJ sebanyak 26 orang. Teknik pengambilan sampel adalah purposive sampling. Teknik pengumpulan data dalam penelitian ini adalah teknik tes prestasi. Data dianalisis dengan uji t. Hasil penelitian menunjukkan bahwa penggunaan multimedia interaktif (MMI) sebagai media pembelajaran dapat meningkatkan prestasi belajar fisika. Hal ini dibuktikan dengan  nilai thitung ˃ ttabel  atau 3,491 > 1,708 dengan derajat kebebasan untuk daftar distribusi t adalah dk = N–1 = 26–1 = 25, dan taraf signifikan 0,05.Kata Kunci : Multimedia interaktif, media pembelajaran,  dan prestasi belajar
Pengaruh Brand Image, Service Quality, dan Customer Relationship Management Terhadap Customer Loyalty
Authors: Hendy Samuel , Keni Keni
Published: December 2019

This research is being shown in order to learn how brand image, service quality and customer relationship management can affect customer loyalty one of these coffee shops in Jakarta. This research can be classified as quantitative and descriptive research which consist of primary data that being gather by online questionnaire, in other word survey. These coffee shops customer that located in Jakarta are the sample in this research. The data that has been gathered are being collected from 150 customers. As the result, this research shown from these coffee shops customer in Jakarta are 1) Brand image affect the customer loyalty in positive way. 2) Service quality give positive impact toward customer loyalty. 3) There are positive clout that customer relationship management give toward customer loyalty
Analisis Pengaruh Manajemen Laba Terhadap Nilai Perusahaan dengan Good Corporate Governance Sebagai Variabel Moderasi (Studi Kasus Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2017)
Authors: Indra Widjaja Theresia Shirley Tanadi Dan
Published: December 2019

The main objective of this research is to collect the empirical evidence of the influence of earnings management to the Firms’ value, with good corporate governance as the moderating variable, for Manufacturing Firms that are registered to the Indonesian Stock Exchange as of 2015 – 2017. Manufacturing Firms as the research subject, with Consumer Goods Industry and Basic Industry & Chemical sector. The research variables are (1) profit management, with proxy discretionary accruals modified jones; (2) Firm’s value, with proxy price to book value; and (3) good corporate governance, with proxy independent commissioner proportion and audit committee. This research used simple and moderated regression analysis method. The result indicates that earnings management has an impact on the Firms’ value and audit committee moderates the influence of earnings management to Firms’ value, whereas independent commissioner does not.
Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta
Authors: Welington Anthaony Ryann
Published: December 2019

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.
Ideologi dan Komunikasi Bob Sick Terkait Tato di Sekujur Tubuhnya Melalui Profesi
Authors: Sanjaya Ricky , Sukendro Gregorius Genep
Published: December 2019

Sejak jaman dahulu tato merupakan sebuah bentuk kepercayaan, doa dan simbol. Namun, seiring berjalannya waktu, tato di Indonesia membentuk stigma dan pandangan masyarakat menjadi negatif. Namun, seorang tokoh revolusioner tato atau Presiden Tato, Bob Sick, berhasil mencapai keberhasilannya dalam berkarya dengan hasil seni lukisan kontemporer. Penulis memakai teori identitas diri, kreativitas, konsep seni, komunikasi, ideologi, dan stigma sosial. Penelitian ini menggunakan teknik pengumpulan data berupa wawancara terhadap narasumber Ajenk&Munir, Sebastian Lesmana mengenai sejarah karir Bob Sick dan juga komunikasi ideologi Bob Sick melalui tato di sekujur tubuhnya. Penulis menggunakan metode studi kasus. Atas dasar ideologi dari komunikasi Bob Sick melalui tato di sekujur tubuhnya, membuktikan bahwa tato bukanlah stigma negatif, akan tetapi tato merupakan seni dan dapat membuat seseorang lebih ekspresif atau percaya diri.
Analisis Framing Pemberitaan LGBT pada Website Media SEJUK Edisi Januari 2019
Authors: Valentika Valentika , Winduwati Septia
Published: December 2019

Penelitian ini meneliti mengenai analisis framing pemberitaan isu-isu LGBT edisi bulan Januari 2019 pada media SEJUK. LGBT memang masih menjadi hal tabu di kalangan masyarakat Indonesia. Penelitian ini menggunakan metodologi kualitatif deksriptif, strategi penelitian analisis framing, objek dan subjeknya berasal dari artikel media SEJUK, dan wawancara. Dalam artikel yang dipilih terdapat pro dan kontra antara media sampai pada gereja dalam menerima komunitas LGBT. Dengan menggunakan konsep analisis framing Robert N. Entman untuk dapat terlihat bagaimana media SEJUK membingkai pemberitaan tersebut. Hasil penelitian ini adalah secara garis besar, dalam pembingkaiannya media SEJUK ingin memberikan ruang yang berimbang untuk membuat publik mendengar suara alternatif dari yang tidak toleran dan menghargai.
Analisis Makna Desain Tulisan “Bagimu Agamamu, Bagiku Agamaksa” pada Brand Kaos @Yajugaya
Authors: Valentina Ribka , Sukendro Gregorius Genep , Pandrianto Nigar
Published: December 2019

Penelitian ini bertujuan untuk mengetahui tafsiran dari desain tulisan yang dibuat dan apa yang melatarbelakangi desain tulisan tersebut. Penelitian ini menggunakan metode kualitatif yaitu studi kasus dan metode penafsiran seacara hermeneutika. Adapun sumber data yang digunakan adalah data primer dan sekunder dari wawancara dan studi kepustakaan. Data dianalisa dengan metode deskriptif analisis. Landasan teori yang digunakan adalah teori komunikasi, teori hermeneutika, dan teori kritis. Berdasarkan analisa data yang dilakukan, diperoleh kesimpulan bahwa makna yang tersirat di salah satu desain tulisan brand kaos @YAJUGAYA adalah segala bentuk kepercayaan terhadap apapun tidak bisa dipaksakan kepada siapapun.
Analisis Komunikasi Terapeutik dalam Komunitas Kanker Payudara Indonesia
Authors: Shan Catherine Dwitama , Sari Wulan Purnama
Published: December 2019

Penelitian ini membahas mengenai komunikasi terapeutik dalam komunitas kanker payudara Indonesia. Tujuan penelitian ini ialah untuk mengetahui bagaimana komunikasi terapeutik yang terjadi dalam komunitas kanker payudara Indonesia. Komunikasi terapeutik adalah komunikasi dimana terjadi penyampaian pesan, pertukaran pikiran dan perasaan yang bertujuan untuk penyembuhan dan penelitian ini untuk mengetahui komunikasi terapeutik yang terjalin antara sesama pasien dalam komunitas kanker payudara Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan sifat penelitian deskriptif. Teknik pengumpulan data yang digunakan oleh penulis adalah wawancara dengan beberapa narasumber yang berada dalam komunitas kanker payudara, dan observasi pada kegiatan komunitas untuk memberikan gambaran komunikasi terapeutik yang dilakukan dalam komunitas kanker payudara serta untuk memperkuat fakta dari hasil wawancara yang dilakukan. Hasil dari penelitian ini adalah komunikasi terapeutik memberikan manfaat bagi para penderita kanker payudara karena membantu mereka baik secara mental dan fisik serta meningkatkan kemampuan diri dan membentuk suatu keintiman karena adanya kesamaan dalam komunitas.
Hambatan Komunikasi dan Gegar Budaya Warga Korea Selatan Yang Tinggal di Indonesia
Authors: Lestari Jessica , Paramita Sinta
Published: December 2019

Gegar budaya akan dialami seseorang apabila pergi ke negara lain yang memiliki perbedaan budaya. Hal tersebut terjadi karena setiap negara memiliki budaya yang berbeda dengan negara lainnya. Selain memiliki perbedaan budaya, bahasa yang dipakai warga Korea Selatan dan warga Indonesia juga berbeda. Tujuan penelitian ini adalah untuk mengetahui bagaimana hambatan komunikasi dan gegar budaya warga Korea Selatan yang tinggal di Indonesia. Penelitian ini menggunakan teori komunikasi, budaya, komunikasi antarbudaya, hambatan komunikasi, dan gegar budaya. Metode yang digunakan adalah metode penelitian kualitatif fenomenologi secara deskriptif. Penelitian ini menyimpulkan bahwa hambatan komunikasi yakni perbedaan bahasa dan budaya, menjadi salah satu penyebab warga Korea Selatan mengalami gegar budaya. Makanan, transportasi, kebiasaan, agama dan geografi juga menjadi penyebab warga Korea Selatan mengalami gegar budaya.
Kelayakan Berita dalam Proses Gatekeeping di Lembaga Penyiaran Publik TVRI Jakarta (Studi Kasus Program Soft News “Semangat Pagi Indonesia” pada 22 Mei 2019)
Authors: Nelson Nelson , Oktavianti Roswita
Published: December 2019

Media menjadi acuan masyarakat sebagai pengetahuan akan dunia di sekitar mereka. Masyarakat “haus” akan informasi sehingga menjadikan kecepatan update sebagai prioritas utama media massa saat ini. Namun, kualitas berita seringkali tidak menjadi perhatian. Lembaga Penyiaran Publik (LPP) TVRI Jakarta menjadi acuan untuk menyebarkan berita yang akurat dan faktual. Penelitian ini dimaksudkan untuk mengetahui bagaimana kelayakan berita dalam proses gatekeeping di LPP TVRI Jakarta. Peneliti menggunakan teori gatekeeping, unsur layak berita dalam stasiun televisi milik pemerintah. Teknik pengumpulan data diperoleh melalui wawancara dengan redaksi mengenai proses gatekeeping dalam menentukan kelayakan berita. Studi kasus dilakukan pada program “Semangat Pagi Indonesia” edisi 22 Mei 2019. Pada saat itu, terjadi kerusuhan pendemo di asrama BRIMOB, yang menolak hasil keputusan KPU yang memenangkan pasangan calon nomor urut satu yaitu Joko Widodo. Hasil penelitian menunjukkan bahwa pemberitaan di LPP TVRI Jakarta sudah sesuai dengan teori gatekeeping. Namun masih ada kekurangan dalam kelayakan berita di LPP TVRI Jakarta. Kekurangannya dalam aspek keseimbangan berita. Pada saat memberitakan aksi demonstrasi tersebut, TVRI tidak obyektif karena hanya mengambil opini dari satu sudut pandang yakni pemerintah.
Interaksi Sosial dan Komunikasi Antar Etnik di Tempat Kerja (Studi Kasus interaksi Etnik Tionghoa dan Melayu di PT. Permata Topaz Khatulistiwa Pontianak)
Authors: Vivian Vivian , Loisa Riris
Published: December 2019

Penelitian ini bertujuan untuk menggambarkan interaksi sosial dan komunikasi antar etnik di tempat kerja pada PT. Permata Topaz Khatulistiwa Pontianak, Kalimantan Barat. Teori yang digunakan dalam penelitian ini, interaksi sosial yang menyatakan bahwa interaksi sosial merupakan hubungan-hubungan sosial yang dinamis menyangkut hubungan antara orang- orang perorangan dan kelompok. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara, observasi dan studi pustaka. Kesimpulan dari penelitian ini adalah bahwa interaksi antar etnis Tionghoa dan etnis Melayu di lingkungan kerja berlangsung dalam konteks formal ditandai saling menghargai, terbuka, dan bersifat kekeluargaan dan saling membantu ketika bekerjasama untuk mengerjakan tugas. Namun dalam berkomunikasi antar budaya, terdapat sedikit hambatan antar etnis, yaitu kendala bahasa daerah dan gaya berbahasa yang berindikasi dapat menimbulkan prasangka.
Parodi Sebagai Strategi Kreatif Iklan di Indonesia (Studi Kasus Iklan Ovo X Grab Versi Rhoma Irama)
Authors: Fauzi Ahmad , Sari Wulan Purnama
Published: December 2019

Saat ini banyak iklan yang menggunakan parodi. Parodi adalah suatu peniruan bentuk atau jenis cerita yang digunakan untuk menyindir atau untuk menciptakan efek humor dan gelak tawa. Salah satunya adalah iklan OVO x GRAB Versi Rhoma Irama. Iklan layanan transportasi online Grab ini punya konsep yang unik sekaligus menggelitik. Isinya bak adegan film legendaris Rhoma Irama. Permasalahan yang dihadapi adalah bagaimana formulasi strategi iklan parodi atas iklan OVO X GRAB versi Rhoma Irama. Penelitian ini menggunakan metode penelitian kualitatif. Penelitian kualitatif bertujuan untuk memahami fenomena tentang apa yang dialami oleh subjek penelitian misalnya perilaku, persepsi, motivasi, tindakan dan lain-lain seara holistik dan dengan cara deskripsi dalam bentuk kata-kata da bahasa, pada suatu konteks khusus yang alamiah dan dengan memanfaatkan berbagai metode ilmiah. Hasil penelitian menunjukkan bahwa konsep kreatif yang memadukan unsur pendekatan parodi adalah suatu teknik periklanan yang sangat menarik dan dapat diterapkan dengan baik dalam suatu produk. Hal ini menjadi bukti adanya keseriusan Iklan OVO x GRAB versi Rhoma Irama dalam menggaet khalayak ramai atau konsumen dengan menggunakan konsep kreatif yang baik, sehingga produk-produknya dikenal publik atau masyarakat luas. Dalam merumuskan konsep kreatif, tim kreatif Ambilhati agency melakukan formulasi strategi iklan dalam tiga tahapan yaitu dengan cara mengumpulkan dan mempersiapkan segala informasi pemasaran yang dibutuhkan dan mampu mengolah informasi yang didapat guna penetapan suatu positioning secara tepat dan penetapan tujuan iklan serta presentasi produk di hadapan klien guna mendapatkan persetujuan sebelum proses eksekusi dilakukan.
Bauran Komunikasi Pemasaran dalam Mempertahankan Loyalitas Pelanggan (Studi Kasus Resto Ahwa)
Authors: Wijaya Albert , Loisa Riris
Published: December 2019

Tujuan penelitian ini adalah mengetahui bauran komunikasi pemasaran dan pengembangan dalam mempertahankan loyalitas pelanggan Resto Ahwa. Teknis analisis data yang penulis gunakan untuk penelitian ini adalah  adalah reduksi data. Penelitian menggunaakan metode wawancara dengan narasumber pemilik restoran Ahwa. Data penelitian yang diperoleh bersumber dari wawancara. Teori yang digunakan dalam penelitian ini adalah konsep strategi komunikasi pemasaran menurut Wenats. Kesimpulan dari penelitian ini adalah strategi komunikasi pemasaran yang digunakan oleh Restoran Ahwa sesui dengan konsep bauran komunikasi pemasaran .
Analisis Personal Branding Youtuber Gim : (Studi Fenomenologi Michael Souw)
Authors: Wibowo Andrey , Rusdi Farid
Published: December 2019

Seiring Perkembangan zaman muncul nya sebuah media baru digital, salah satunya YouTube. YouTube merupakan situs berbagi video terbesar di dunia, Pengguna yang membuat konten game di YouTube disebut sebagai Youtuber Game. Michael Souw merupakan salah satu Youtuber Game yang sudah cukup ternama. Tujuan dari penelitian ini adalah untuk mengetahui personal branding Michael Souw untuk meraih audience dengan menggunakan komponen personal branding. Jenis penelitian ini adalah kualitatif dengan menggunakan fenomenologi dengan metode pengumpulan data yaitu wawancara mendalam. Terdapat adanya teori yang digunakan dalam penelitian ini seperti personal branding, komponen personal branding, komunikasi massa. Kesimpulan dari penelitian ini adalah personal branding yang dilakukan Michael Souw untuk meraih audience berdasarkan komponen personal branding yaitu ciri khas dan kemampuan.
Komunikasi Pemasaran Brand Lokal Kepada Masyarakat Indonesia (Studi Terhadap Beras Sikoki)
Authors: Cornellin Evin , Paramita Sinta
Published: December 2019

Brand mampu menciptakan komunikasi interaktif dengan konsumen. Semakin kuat suatu brand, semakin kuat pula interaksinya dengan konsumen. Guna memperkenalkan brand ke masyarakat, tak terkecuali brand lokal, khususnya brand beras Sikoki. CV. Padi Mas (produsen beras Sikoki)  selalu membuat terobosan terkait dengan mempopulerkan beras Sikoki yaitu dengan menggunakan strategi, diantaranya adalah strategi komunikasi pemasaran. Komunikasi pemasaran merupakan sebuah aktivitas pemasaran yang berusaha menyebarkan informasi, membujuk, mengingatkan pasar sasaran agar produknya agar bersedia menerima, membeli dan loyal terhadap produk yang ditawarkan perusahaan yang bersangkutan. Konsep strategi komunikasi pemasaran adalah dengan menentukan segmentasi, target pasar, positioning dan diferensiasi. Hal ini dimaksudkan agar dalam mempromosikan produknya dapat dilaksanakan secara efektif dan efisien. Dalam melaksanakan strategi komunikasi pemasaran, perusahaan juga menggunakan bauran promosi yang meliputi promosi penjualan, pemasaran langsung, promosi iklan dan internet marketing.
Pengaruh Selebriti Endorser Instagram Terhadap Minat Beli Followers
Authors: Dimelia Sabrina , Rusdy Farid
Published: December 2019

Saat ini banyak pemilik akun instagram menjadi selebriti endorser dari sebuah produk.  Tujuan penelitiaan ini untuk mengetahui Pengaruh Selebriti Endorser Instagram @awkarin Terhadap Minat Beli Followers. Peneliti menggunakan empat teori yaitu Sosial Media, Instagram, Selebriti Endorser dan Minat Beli. Peran selebriti endoser yaitu mengiklankan berbagai produk untuk menarik perhatian atau minat beli para pengikut akun tersebut. Selebriti Endorser memiliki empat indikator yaitu : visibility, credibility, attraction, power. Sedangkan Variabel Minat Beli memiliki empat indikator :attention, interest, desire, action. Peneliti menggunakan metode kuantitatif dengan populasi followers akun instagram @awkarin sebanyak 4,3 juta pengguna dengan sampel 100 responden. Jawaban dari hasil uji koefisien korelasi terpengaruh selebriti endorser kepada  minat beli termasuk sedang dengan jawaban 0.457. Selain itu melihat hasil jawban dari uji t hipotesis diantara Selebriti Endorser (X) dan variable Minat Beli (Y) dapat hasil berimbang seperti Selebriti Endorser (X) tidak memiliki pengaruh terhadap followers. Tapi dari variabel Minat Beli ada pengaruh terhadap minat followers. Selain itu dari uji t menunjukkan bahwa followers dari Instagram kurang melihat peran @awkarin sebagai selebriti endorser tetapi mereka lebih melihat terhadap produk yang di endorse sehingga menimbulkan pengaruh terhadap minat beli followers
Analisis Brand Activation Hellobeauty dalam Membangun Loyalitas Konsumen
Authors: Yantimas Yuli , Candranigrum Diah Ayu
Published: December 2019

HelloBeauty merupakan perusahaan start-up yang berkembang dalam usaha bisnis jasa kecantikan nomor satu di Indonesia. HelloBeauty yang berbasis online. Dalam mengembangkan bisnisnya HelloBeauty melakukan promosi secara online maupun offline. HelloBeauty menggandeng sejumlah beauty artist sekitar kurang lebih 10.000. Dennish Tjandra yang memulai bisnisnya terinspirasi dari istrinya yang kesulitan dalam mencari makeup artist. Hal itu yang membuat Dennish mencoba untuk membuat sebuah program yang memudahkan perempuan di Indonesia untuk mencari beauty artist yang sesuai dengan lokasi, harga, dan kecocokan makeupnya. Penelitian ini menggunakan metode penelitian kualitatif yang menggunakan teknik wawancara. Beberapa event offline maupun online yang diselenggarakan adalah event makeup dengan Giovanni, Bubah Alfian, dan Gathering Makeup Artist. Untuk event offlinenya dilakukan dengan melakukan berbagai giveaway. Beberapa cara promosi yang dilakukan HelloBeauty adalah dengan melakukan brand activation. Dua strategi yang dipilih adalah social media activation dan marketing event activation. Kegiatan promosi melalui media sosial dijalankan oleh HelloBeauty dari awal mula berdiri. Event yang sudah diselenggarakan sebanyak 40 event mulai dari tahun 2017 sampai pertengahan 2019. Dennish meyakini bahwa dengan adanya event offline ini,  akan sangat membantu HelloBeauty dalam berkomunikasi secara langsung dengan beauty artist maupun konsumen HelloBeauty. Hasil dari penelitian ini adalah loyalitas yang terbangun dari konsumen HelloBeauty.
A Unique Blend of Research, Policy, Practice and Engagement to Impact Public Education for All Students
Authors: Moreno Celina , Robledo Montecel María “Cuca” , Montemayor Aurelio
Published: December 2019

The Intercultural Development Research Association, founded in 1973, is an independent, non-profit organization whose mission is to achieve equal educational opportunity for every child through strong public schools that prepare all students to access and succeed in college. IDRA strengthens and transforms public education along six paths: fair funding, sound educational practices, valuing students, valuing educators, valuing families and systems change. The organization has done so by uniquely crossing borders of policy, research, practice and community engagement to transform education by putting children first. The following article reviews how IDRA drives critical paths to transform education. The authors tell the story of how these paths have developed over time to push for fair funding, which was IDRA’s founding issue and continues to be a central focus; promote sound educational practices through professional and curriculum development; model valuing of students particularly as demonstrated through the IDRA Valued Youth Partnership program; support educators in excelling as asset-based teachers and catalysts for student success; and focus family engagement on leadership in education for transforming policy and practice for their neighborhood public schools. These interrelated paths are woven into IDRA’s change model: The Quality Schools Action Framework. This framework is a tool for strengthening the capacity of public schools to affect systems change to graduate and prepare all students for college.
Examining College Readiness among Latinx and Native American Students: Education as a Civil Right in the case of Martínez v. State of New Mexico
Authors: Contreras Frances
Published: December 2019

This article examines college readiness indicators among Latina/o/x student and Native American students in New Mexico public schools. This analysis, used in the successful Martínez v. New Mexico (2018) case, highlights the disparate levels of access to curricular resources across 15 school districts in New Mexico. Utilizing secondary data from several sources, a story of uneven access and inequity in New Mexico’s in public schools is conveyed.
Martínez v. State of New Mexico and Multicultural Education: Divide and Conquer? We Don’t Think So!
Authors: Torres-Velásquez E. Diane , Sleeter Christine E. , Romero Augustine F.
Published: December 2019

Martínez v. State of New Mexico (2014) is a school finance and equity lawsuit built on the promises of the state constitution. The plaintiffs are 51 parents and their children across seven regions of the state (Torres-Velásquez, 2017). In its decision (Martínez, 2018), the Court determined that the state’s public education system was unconstitutional for not providing a sufficient education to the state’s “at-risk” students: students from economically disadvantaged homes, Native American students, English language learners, and students with disabilities. The Court ruled in favor of the plaintiffs on all 174 Martínez allegations and determined that legislators would create remedies and locate funding. From the earliest draft, the Martínez complaint maintained that the state was not following New Mexico’s Bilingual Multicultural Education Act (1973), Indian Education Act (2006) or Hispanic Education Act (2010). The plaintiffs wanted full implementation of these laws. A legislator asked, “If you had to pick one, bilingual education or multicultural education, which would you say is most important?” Both are central to student well-being and success. In order to address the question of priority—both being central to student success—we highlight core components of multicultural education for PreK-12 public education. We tie policy and practice recommendations back to the trial and to the Court decision and we suggest that a multicultural education curriculum is an integral part of a promising education for New Mexico’s students.
Prognostic Potential of Political Metaphors
Authors: Solopova Olga , Chudinov Anatoly
Published: December 2019

The problem we dwell upon is the role of metaphors in political forecasting. Political forecasting is a powerful means of manipulating the audience. Any political forecast is aimed not only at representing the best-case scenario and the worst-case scenario of the political situation, but also at conveying the emotional content of the forecast, as well as at influencing the addressee by manipulating with images of the future to achieve the ultimate goal of the producer of the text. We stress the crucial role of the political metaphor in structuring the text. It is the metaphor that organizes the content of the forecast both formally and conceptually. The article presents a piece of our approach to studying retrospective models of Russia’s future using the methods and tools of linguistic political prognostics. The material for the analysis is the XIX century American and British political discourses (1855–1881). The paper evaluates the prognostic potential of the dominant metaphorical models (PATH, DISEASE, CRIME and FAUNA), elicits the discursive factors that shape the usage and meanings of metaphors, demonstrates the interdependence between metaphors and the images they generate and emphasizes the role of the historical context in this process.
Metaphor in Terminology
Authors: Isaeva Ekaterina
Published: December 2019

Professional communication between an expert and a non-expert, the so-called transdiscursive communication, presupposes special knowledge transfer and acquisition. Asymmetry in communicants’ knowledge causes ambiguity and conceptual misrepresentation. Precise knowledge transfer in the context of transdiscursive communication can be achieved by means of knowledge mediation.
In this context metaphor accomplishes the function of a transdiscursive knowledge mediation tool. This cognitive mechanism encourages conceptual mapping of specialized knowledge from a routine area to some knowledge domain. The study of metaphoricity of terms provides ground for finding language tools for cognition management.
For discourse analyses we have focused on specialized texts from scientific journals and popular magazines obtained from the Corpus of Contemporary American English as a result of the key word in context search.
We aim at proving the evidence for special knowledge mediation necessity and efficiency in the context of transdiscursive communication.
Caracterización de subproductos agroindustriales: naranja y maracuyá
Authors: Angulo Arias Luna Valentina , De Souza Silva Viviane , Augustus de Oliveira Rafael , Matta Fakhouri Farayde
Published: December 2019

A lo largo de los años la producción de alimentos se ha visto forzada a aumentar para acompañar el crecimiento de la población y de este modo los desperdicios generados también aumentaron. Estos subproductos de la Agroindustria pueden generar problemas de contaminación ambiental y costos para el adecuado manejo y descarte de residuos. Debía a esto, estudios han demostrado que subproductos agroindustriales no aprovechados en la cadena productiva principal, tienen potencial para ser usados ampliamente en la industria de alimentos debido a sus características funcionales y valor agregado, disminuyendo la contaminación y estableciendo un correcto manejo de estos en la industria. Por lo cual el objetivo de esta investigación fue caracterizar las cascaras de naranja y maracuyá transformándolas inicialmente en harinas e después determinando su potencial nutricional según su composición centesimal y físico-química, utilizando métodos tradicionales para análisis de alimentos como los descritos por AOAC (1990) e IAL (2008). Entre los resultados fue observado que las cascaras de naranja y maracuyá pueden ser usadas para la producción de harinas compuestas por 1.5 y 1%  lípidos, 4.8 y 5.9% proteína, 9.5 y 26.6% fibra cruda, 69.5 y 50.1% carbohidratos, 9.66 y 25.92 g kg-1 K, 21 y 8.7 mg kg-1 B, 6.71 y 32.08 mg kg-1 Fe, 8.8 y 10.31 mg kg-1 Zn respectivamente, entre otros. Concluyendo que pueden ser usadas para enriquecer productos alimenticios como panes o tortas, dándoles valor económico y nutricional, o directamente usadas para la complementación de la alimentación humana en batidos, aprovechando un subproducto barato que generalmente seria descartado.
Co-Benefits of Climate Change Mitigation for Public Transport in Different Cities of Vietnam
Authors: Trung Dung Nghiem , Thi Yen Lien Nguyen , Thu Trang Tran , Duy Nam Dao
Published: December 2019

Potentiality of co-benefits for public transport at cities of different grades in Vietnam namely Ho Chi Minh city (special city), Da Nang (centrally-run grade I city) and Vinh (grade I city under the province) in 2013 was studied. Taxis in Da Nang and Vinh, and buses in Ho Chi Minh City were selected for the study. A same methodology was used for all cities. In each city, three areas and nine routes in inner city were selected for conducting this study. Information on the technical conditions of vehicles was collected by questionnaires. Traffic volume was determined by vehicle counting. The real–world driving data of vehicles were recorded by GPS technology. All collected data were processed to generate input files to run IVE model associated with base state and three proposed scenarios of climate change mitigation. Emission factors (EF) of air pollutants for these transport means were determined. Co-benefits of climate, air quality and health for the scenarios in three cities were assessed. The obtained results in this study can be used as a scientific basis for integrated air quality management in the cities in general and for air pollution control of public transport in particular.

 co-benefits, public transport, emission factor, IVE model, Vietnam.
UMA REFLEXÃO SOBRE INCLUSÃO ESCOLAR COMO IDEOLOGIA E OS MECANISMOS ESTRUTURAIS DE EXCLUSÃO
Authors: Tunes Elizabeth
Published: December 2019

O presente artigo trata-se de um ensaio em que se apontam os mecanismos estruturais de exclusão presentes nas instituições sociais. É tomado para exame o caso particular da instituição escolar. Inicialmente, indica-se o quão recente é o fato social da exclusão e como este decorre da ideia de proteger mercados, ainda que isso implique sacrificar pessoas. Em seguida, procura-se tecer um exame crítico acerca de qual é a concepção mais comum e difundida a respeito do que se denomina inclusão social, particularizando-a sob o tema da inclusão escolar. O objetivo do texto é refletir sobre a inclusão escolar como ideologia, apontando os mecanismos estruturais de exclusão presentes na instituição escolar. Finalmente, busca-se delinear o significado maior do que se entende por inclusão, caracterizando-a como uma ideologia que visa à legitimação de processos de seletividade social e ao ocultamento dos mecanismos de exclusão que são parte da estrutura da instituição escolar. Como conclusão, aponta-se a necessidade de transformação dos mecanismos de exclusão que estruturam a instituição escolar, reinventando-se a escola.
CURRÍCULO DOS CURSOS DE LICENCIATURA EM PEDAGOGIA A PARTIR DAS DCNCP (2006)
Authors: Brandt Andressa Graziele
Published: December 2019

O presente texto busca equacionar o movimento de constituição das Diretrizes Curriculares Nacionais para o Curso de Pedagogia (DCNCP), aprovada pela resolução MEC/CNE nº 1, de 15 de maio de 2006. Delimitamos como objetivo refletir sobre a constituição das DCNCP (2006) e a reformulação dos PPCs através de suas proposições de formação do pedagogo. Partimos do seguinte problema de pesquisa: Quais são os significados sociais e historicamente válidos nos desenhos curriculares do curso de Pedagogia ao longo da sua constituição? Apresentamos a constituição histórica dos desenhos curriculares do curso de pedagogia de aspectos conceituais sobre currículo e o desenvolvimento curricular dos professores. Essa pesquisa de caráter qualitativo-descritivo está fundamentada em pesquisadores como: Bissolli da Silva (2003); Brzezinski, (1996); Durli (2007); Gatti (2003), Pimenta at al (2017); Pacheco (2007); Saviani (2009), Sacristán (2003); Nóvoa (1992); entre outros. Os resultados apontaram a constituição dos desenhos curriculares dos cursos de licenciatura de Pedagogia, a partir das suas reformulações fomentadas pelas DCNCP (2006). Constatamos que a formação proposta carece de uma análise profunda, após uma década de implantação e realização de formação de professores para a educação infantil, anos iniciais do ensino fundamental, gestão e espaços não escolares; que é a proposição de formação profissional do pedagogo que tem por base a constituição da docência; por fim, que o objeto de estudo carece de novas e profundas investigações do campo da pedagogia no Brasil.
On Ch. Perelman’s Rhetoric Theory of Argumentation
Authors: Kosarev A. V.
Published: December 2019

After the rhetoric has lost its disciplinary specifics, in the XX century there was a wave of renewed interest in it, expressed in the development of the study of argumentation as an independent field of knowledge. The origin of the rhetorical field in the theory of argumentation was initiated by Ch. Perelman. He rejects the strict logical form of the construction of the argument, since it does not take into account the goals, conditions, means and context of the argument. He examines argumentation as a process of interaction between the orator and the audience, and identifies and analyzes techniques that lead to conviction as a result. The main task of Ch. Perelman consists in improvement of the communicative practices in the society by justifying the indissoluble unity of the concepts of the audience and argumentation. The specific features of the rhetorical theory of argumentation consist in the concepts of argumentation as a unified network of arguments, a new understanding of the audience and its typology, a shift in the assessment of the quality of public communication from the orator to the audience, the concept of the starting point of the argument and the value of argument.
On the Difference of the Approaches of Searle and Durkheim to the Description of Social Reality
Authors: Sanzhenakov A. A.
Published: December 2019

The article is devoted to the comparison of the social ontology of John Searle with the social theory of Emile Durkheim. It was shown that the approaches of Searle and Durkheim have a number of similar features. These common features are the rejection of reductionism of the collective to the individual, attention to language as one of the most important conditions of the emergence of social reality, the recognition of unawareness and automatism in accepting the rules of social interaction by its participants. However, there are certainly differences between the conceptions of Searle and Durkheim, and therefore the possibility of influence of analytic philosophy represented by Searle on social theory is obvious. As the basis from which this discrepancy arises, the author points to the understanding of science and the level of objectivity of scientific research that have changed since by the time of Searle.
Circuito Saúde: relato de experiência do programa “UniversIDADE” - para a longevidade e qualidade de vida de idosos
Authors: Stancato Kátia , Bueno Érika Aparecida , Vergilio Maria Silvia Teixeira Giacomasso , Frison Fernanda Sucasas , Guerreiro Inajara de Cassia , Guerra Ricardo Luis Salvaterra , Espirito Santo Rogério Terra do , Grion Trevisane Rôse Clélia , Nieri Tâmara Maria
Published: December 2019

Esse artigo buscou relatar a experiência de uma equipe interunidades e multiprofissional da atividade, “Circuito Saúde”, desenvolvida no ​Programa UniversIDADE da Universidade Estadual de Campinas. Esse Programa se destina a população idosa com objetivo de mantê-los ativos física e mentalmente com variada programação visando promoção, prevenção á saúde e socialização. O “Circuito Saúde” acontece duas vezes ao ano para avaliar condições de saúde que interferem no bem-estar da pessoa idosa. Em três anos, avaliou-se que essa atividade foi positiva para detectar parâmetros anormais, orientar mudança no estilo de vida e quebrar paradigmas que envolvem o viver na terceira idade. Conclui-se que a convivência e socialização proporcionada por meio de uma rede de relacionamentos, na qual se faz amizades que estimulam a adesão e participação em diversas atividades (trabalhos manuais, orientações, dança, canto, exercícios físicos) melhoram a saúde e, consequentemente a qualidade de vida das pessoas idosas.