DEVELOPMENT OF E-COMMERCE: IT TECHNOLOGIES IN THE FORMATION OF AGRICULTURAL SYSTEMS AND IMPLEMENTATION OF AGRICULTURAL MONITORING
Authors: Liman Vitaliy , Sakhno Andrii , Khaietska Olha , Kiporenko Svitlana 
Published: March 2024

The monograph addresses key issues in the development of electronic commerce within agro ecological systems, taking into account the toolkit of information technologies for constructing modern online platforms for trading agricultural products. It consists of seven chapters, each of which elaborates on the essence of the research based on the logic and specifics of the presented material. The first chapter highlights the issues of the digital economy, which is related to the construction of commercial and other business processes through electronic channels - e-commerce. Peculiarities of Ukrainian Internet trade, factors of its development and main modern trends, which allows to identify the main problems of electronic commerce in the country, based on the availability and attractiveness of modern Internet technologies. The key statistics of e-commerce, the main types of sales channels and their characteristics are given, which helps to choose effective channels for online sales and evaluate their effectiveness. The best digital marketplaces for online sales in Ukraine and the most popular products on them and prohibited for sales have been determined. The advantages and disadvantages of Ukrainian and global digital marketplaces for online sales are indicated. In the second section, the organizational aspects of the functioning of the online store are given, and their integration into the e-commerce system is determined based on the list of information technologies and opportunities for successful business. The general scheme of the organization of the online store's work with their detailed characteristics was analyzed, and the peculiarities of the online store's work in Ukraine were determined. The third section is devoted to the technical aspects of providing online stores, where specific approaches to the application of information technologies are given, and the main attention is paid to the algorithmization of the commercial process, the determination of economic feasibility and adaptability to agrarian markets. In the fourth chapter, we are talking about the site content management system (WordPress), in particular, specific technologies are considered according to different approaches, as well as optimization depending on the used resource. Specific recommendations are provided for users in order to avoid unnecessary costs and save resources on Internet sites. In the fifth chapter, attention is paid to Internet advertising, and banner advertising is investigated as contextual in the system of information technology application, which allows you to manage the cost, attract customers, avoid the negative effects of competitors and cooperate on favorable terms with partners. The sixth chapter examines the organization of business processes, which allows using the possibilities of Internet marketing to form platforms for the sale and purchase of agricultural products, and thanks to Internet technologies, the user is able to regulate the price of products and the volume of sales of goods. In the seventh chapter, the aspects of achieving the effectiveness of environmental protection measures are considered, which allows to evaluate the level of development of agro-ecological systems in the context of the use of Internet technologies. The author's approach to assessing the level of technical efficiency (inefficiency) of the use of capital investments in environmental protection measures using the method of analysis of the functioning environment is proposed. The monograph is a comprehensive study of the authors on the problems of agroecosystems, agro monitoring, information technologies and electronic commerce. It is intended for scientists and all specialists who carry out commercial activities in the field of agricultural production and the implementation of modern information technologies to improve economic relations between economic entities.