bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Social Media Marketing dan Inovasi Produk terhadap Minat Beli Ulang Kopi Bubuk Instan Nescafe di Kota Bandung
Authors: Nanda Yulia , Nurtjahjadi Edi
Published: November 2024

This research aims to analyse the impact of social media marketing and product innovation on the likelihood of repurchasing Nescafe instant coffee powder products in the city of Bandung. This research instrument has undergone rigorous testing to ensure its validity and reliability, including assessments of classical assumptions and multiple regression analysis. This instrument served as a data collection tool for respondents aged 17 years and older residing in the city of Bandung who have made a purchase of the Nescafe instant ground coffee product at least once, which is the subject of evaluation in this research. The research includes a total of 120 respondents. The data instruments are tested using the SPSS version 26 software tools, which is an analytical tool. The research findings indicate that Social Media Marketing and product innovation have a favourable and substantial impact on concurrent repurchase interest. What sets this research apart from prior studies is its focus on partial testing and the determination of the research locus specifically in the city of Bandung. The research aims to provide valuable insights for managers responsible for evaluating things, enabling them to develop effective plans or programmes
Kepuasan Kerja Karyawan Bagian Produksi CV. Wac Melalui Lingkungan Kerja Fisik dan Motivasi Kerja
Authors: Rahayu Ganita Dimas Dwi , Mulyana Aam Rachmat
Published: November 2024

This study aims to determine the effect of physical work environment (variable X1) and work motivation (variable X2) on employee job satisfaction. The method used in quantitative method research uses descriptive data analysis methods and associative methods, the measurement scale used for data measurement is semantic differential, multiple regression analysis to measure the consistency of partial and simultaneous test values to test the hypothesis. This study shows the results partially that the physical work environment has a positive effect on employee job satisfaction and work motivation has a positive effect on employee job satisfaction, while simultaneously the physical work environment and work motivation affect job satisfaction. With a good physical work environment and the higher the motivation of employees at work, the better job satisfaction they have.
Pengaruh Kualitas Produk dan Citra Merek terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan pada Produk Kopi Siap Minum Luwak White Koffie di Kota Cimahi
Authors: Ramdan Faiz Muhammad , Yun Yun
Published: November 2024

Businesses need to be more innovative and creative in how they run their operations due to growth and competition in all industries. To meet customer demand, the company takes various initiatives to increase sales of its products. The purchasing process begins when a person becomes aware of general needs and wants. The difference between the current and desired state begins to register in the individual's consciousness. Everyone has different perspectives and perceptions about the items they buy. Therefore, the way one person acts when buying something may be different from another person. By 2023, ready-to-drink coffee sales are expected to return to pre-pandemic levels. According to Euromonitor, Indonesia's coffee production will increase 7% from 2021/2022 and reach 11.35 million bags in 2022/2023. However, according to TBI 2023, sales of Luwak coffee have decreased since 2021. This has resulted in the problem of decreasing customer loyalty towards Luwak White Koffie ready-to-drink coffee products in the city of Cimahi. The instrument used in this research has been declared to have passed the validity test, reliability test, classical assumption test, multiple regression and sobel. This research will involve students in the city of Cimahi who have previously consumed Luwak White Koffie ready-to-drink coffee products. The data collection technique used is cross-sectional or one shot study
Pengaruh Manajemen Pemasaran, Kreativitas, Inovasi, dan Lokasi terhadap Loyalitas Konsumen (Studi Kasus Usaha Mie Aigo di Kamal)
Authors: Rukmaningrum Nikalawasta Ananda , Arisinta Octaviana
Published: November 2024

Opening a restaurant business or the trend called a restaurant is currently more popular with entrepreneurs. Moreover, recently types of food such as noodles have been admired by many people, especially noodle lovers. When starting a business, you must pay attention not only to preparing materials and finances, but being ready to take risks is an important thing to overcome existing problems. That way, entrepreneurs have to work harder to gain and maintain consumer loyalty. This research was conducted to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (Case Study of the Aigo Noodle Business in Kamal). The aim of this research is to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (case study of the Aigo noodle business in Kamal) partially and simultaneously. The type of research used was quantitative with a Likert scale and 30 respondents. The sampling Technique in the research used Convenience Sampling. The research results showed that the marketing management variable (X1) had a significant influence on consumer loyalty. This is proven by a value of 0.001 < 0.05 and Tcount of 3.654 > 2.060. So Ho is rejected, and Ha is accepted. The creativity variable (X2) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of -6.356 <2.060. So Hoe was rejected and Ha was accepted. The innovation variable (X3) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.034<0.05 and a Tcount value of -2.244<2.060. So Hoe was rejected and Ha was accepted. The location variable (X4) has a significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of 6.015> 2.060. So Hoe was rejected and Ha was accepted. Testing F, it can be concluded that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) on consumer loyalty variables (Y). This is proven by a significant value of 0.000 <0.05 and Fcount of 54.996 > 2.76. This means that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) and consumer loyalty variables (Y).
Pengaruh E-service Quality terhadap Reuse Intention yang dimediasi oleh E-Satisfaction Pengguna DIGI by Bank BJB
Authors: Komalasari Diana , Adialita Tania
Published: November 2024

Until 2022, the number of DIGI Bank BJB mobile banking users more than 849 thousand users. The frequency of DIGI transactions by Bank BJB also increased by 46 million transactions from 2021. However, research conducted by Populix in 2022 shows that DIGI by Bank BJB is not yet the main choice for customers when using mobile banking. Moreover, on PlayStore and AppStore, the DIGI by Bank bJB application only received a rating of 3.2 and 3.3 out of 5 stars respectively, and there are still complaints from users. This research aims to analyze the influence of electronic service quality on electronic satisfaction and intention to reuse the DIGI by Bank BJB application. This research uses a quantitative method obtained from survey results using a questionnaire with a Likert scale, then the statement is tested for validity and reliability and then analyzed using simple regression, multiple regression, Sobel test and T test with the help of SPSS version 25. The research sample consists of 93 respondents using the convenience sampling method and it was found that e - Satisfaction and reuse intentions can be influenced positively and significantly by the quality of e-services. In addition, e-satisfaction significantly influences reuse intention, and e-service quality influences reuse intention through e-satisfaction.
Pengaruh Profitabilitas, Likuiditas, Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2017-2022
Authors: Nuraghnia Fina , Ramli Rosmini
Published: November 2024

This study seeks to examine the impact of profitability, liquidity, company size, and capital structure on the firm value of food and beverage sub-sector companies listed on the IDX during the period from 2017 to 2022. The research encompasses 89 companies within the food and beverage sub-sector listed on the IDX. From this population, a purposive sampling technique was employed to select the sample, resulting in 15 companies being analyzed in this study. Data analysis was conducted using panel data regression, processed with EViews 10 software. The methods employed are descriptive and inferential quantitative methods. The test results indicate that debt to equity ratio and return on assets do not affect firm value. In contrast, the current ratio positively impacts firm value, while company size negatively impacts firm value.
Pengaruh Daya Tarik Wisatawan dan Kualitas Pelayanan terhadap Kepuasan Pengunjung di Pemandian Gunung Gajah Lingga Tiga Labuhan Batu Selatan Sumatera Utara
Authors: Agustina Eka , Sulaiman Fahmi
Published: November 2024

This study is targeted at observing whether visitor satisfaction at Gunung Gajah Lingga Tiga Baths, South Labuhan Batu Regency is influenced by the quality of services provided and tourist attraction. Using a random sampling method, 99 visitors to Mount Gajah Lingga Tiga Baths in May 2024 were used as the study sample. This means that anyone who happens to meet the researcher can be included in the sample if it is determined that the individual is a suitable data source. Data processing was carried out using SPSS, while data analysis used multiple linear regression testing. The results of the study show that tourist attractions have a partial impact on visitor satisfaction with a t value above the t table (3.001 > 1.984) and a sign of 0.003 < 0.05. Service quality also has a significant positive impact on visitor satisfaction with a t count above the t table (8.299 > 1.984) and a sign of 0.000 < 0.05, but simultaneously tourist attraction and service quality have a significant positive impact on visitor satisfaction with a F count above the F table (164.318 > 3.09) and sign 0.000 < 0.05.
Efektivitas Pelatihan Kepemimpinan Administrator (PKA) oleh BPSDM Provinsi Jawa Barat Tahun 2023
Authors: Zamzami Mochamad Fachri Rizky , Sagita Novie Indrawati , Adinda FA Jovanscha Qisty
Published: November 2024

The State Administration Institute of the Republic of Indonesia (LAN) has issued Decree of the Head of the State Administration Agency Number 2 of 2023 concerning Guidelines for Implementing Structural Leadership Training Activities which is the basis for holding education and leadership training activities for administrator officials. This research will discuss the 2023 Class IV Administrator Leadership Training (PKA) activities which were held in order to meet managerial competency standards in structural civil servant positions. The method used in this research is a qualitative method to analyze the effectiveness of implementing structural leadership training activities which is based on measuring sources, processes and targets. Data collection techniques in this research were carried out through interviews, observation, literature study and documentation. The results of this research show that the implementation of managerial leadership training for the position of Administrator (PKA) Class IV in 2023 carried out by the West Java Province Human Resources Development Agency is hampered by the limited number of class observers, the ability of participants who have not yet adapted to the learning methods applied, as well as disrupting participants' concentration because they had to carry out work tasks in their work unit in between training activities, so that aspects of the process did not run optimally.
Pengaruh Tax Avoidance, Earnings Persistence dan Sustainability Report terhadap Nilai Perusahaan dengan Dewan Komisaris Independen Sebagai Variabel Pemoderasi
Authors: Hardiyanti Dwi , Lukita Carolyn , Apriani Fista
Published: November 2024

Business performance, investor expectations and growth prospects are reflected in the firm's value. High value makes a business more attractive to shareholders and investors and makes it easier for companies to obtain external funding. The aims of this research is to analyze the effect of tax avoidance, earnings persistence and sustainability report on firm value and analyze the effect of tax avoidance, earnings persistence and sustainability report on firm value with independent board of commissioners as a moderating variable. Research in mining sector companies listed on the IDX for the period 2020-2022 uses quantitative methodology. A total of 97 companies became the population of this study. Purposive sampling was used in this study to collect data into 77 samples. The data analysis stage uses three steps, namely prediction testing, classical assumption testing, and statistical analysis of variance with SPSS software. The findings show that tax avoidance has no effect on firm value. However, firm value is influenced by sustainability report elements and earnings persistence. In addition, the independent board of commissioners has an influence in terms of strengthening/weakening the relationship between earnings persistence and sustainability report on firm value. Meanwhile, in tax avoidance, the board of commissioners has no influence in strengthening / weakening the relationship to firm value. The conclusions of this study have consequences for regulators and prospective shareholder. Findings from this research can be useful for policy makers, especially those related to tax avoidance, earnings persistence and sustainability reports to increase firm value in Indonesia.
Keputusan Investasi Keuangan dan Fear of Missing Out Sebagai Variabel Mediasi pada Mahasiswa UPN Veteran Jawa Timur
Authors: Phung Cavin Kleinsteuber , Nur Dhani Ichsanuddin
Published: November 2024

Over the past five years, the percentage growth of investors in Surabaya has experienced extreme fluctuations due to rapid advancements in information development. Easy access to information through social media and the surrounding environment has a significant potential to influence an individual's investment decisions. According to behavioral finance theory, psychological factors influence investment decisions, where information from the environment can lead to herding behavior, while information from social media can drive impulsive investment decisions. This research was conducted on students of UPN Veteran Jawa Timur with a total of 100 respondents. Data analysis used the SEM PLS method. The analysis results show that herding factors and social media contribute to impact on investment decisions. Additionally, the fear of missing out (FoMO) proves to be an influential mediator between social media and investment decisions. These findings underscore the importance of understanding psychological factors in investment decision-making in the digital era.
Analisis Supplier Relationship Management (SRM) Produk Bahan Cat pada PT. XYZ Menggunakan Analytical Hierarchy Process (AHP)
Authors: Diansyah Muhamad Renal , Sari Rini Mulyani
Published: November 2024

PT. XYZ, a major automotive company in Indonesia, requires supplier evaluation to maintain the stability of its production processes. To achieve this, a comprehensive analysis is necessary, utilizing the Analytic Hierarchy Process (AHP) method. This method involves evaluating criteria such as delivery time, price, and quality. The number of suppliers evaluated is two. Data for the criteria was gathered through direct interviews with the Purchasing Administration Division. The results of the AHP analysis indicate that Supplier A is the best supplier for providing raw materials to PT. XYZ.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Loyalitas Pelanggan yang di Mediasi oleh Kepuasan Pelanggan Richeese Factory di Kota Cimahi
Authors: Pahrurozi Atep , Nurtjahjadi Edi
Published: November 2024

One type of restaurant that is growing in Indonesia is fast food restaurants, which are even more popular with all groups because they are able to meet the needs of pe ople who have limited time (Riadi, 2021). According to (Apkrindo) estimates that in Indonesia fast food restaurants will continue to grow in the second quarter of 2023 (Prasetyo, 2023). However, one of the Richeese Factory fast food restaurants experienced an average decrease in 2021-2023 of 1.1%. This indicates that there is a decrease in Richeese Factory customer loyalty in Cimahi city. The purpose of this study was to determine the effect of product quality and service quality on customer loyalty mediated by Richeese Factory customer satisfaction in Cimahi city. The number of samples I used was 120 respondents with convenience sampling technique. The data sources for this study were collected through distributing questionnaires that were valid and reliable and had passed the classical assumption test, to test the hypothesis in this study using multiple regression tests and sobel tests. SPSS version 26 software is used for testing tools. The results of this research are that product quality has a positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty and customer satisfaction play a role in mediating the effect of product quality and service quality on customer loyalty.
Pengaruh Ukuran Perusahaan, Laba/Rugi Operasi terhadap Audit Delay pada Perusahaan BUMN Periode 2019-2023
Authors: Mulyati Sri , Nurhasanah Nunung , Hartelina Hartelina
Published: November 2024

Increasingly fierce competition on the stock exchange creates a dynamic and challenging environment for companies. To survive and thrive, companies need to adapt to changing markets, adopt new technologies, meet stringent regulations, and respond to evolving investor expectations. Financial reports are one of the mandatory requirements for stock exchange issuers to collect. The research method uses multiple regression analysis. With a sample of 38 observations (after outliers). The test uses a significant t test. The research results showed that company size cannot be proven to influence audit delay and profit/loss can be proven to influence audit delay.
Upaya Peningkatan Kepuasan Kerja Guru SMK Islam Miftahul Huda Berbasis Lingkungan Kerja Fisik dan Non Fisik
Authors: Wijaya Muhammad Dandy Arrizqi , Lestari Dian
Published: November 2024

An upsurge in the rate of teacher absences at Miftahul Huda Islamic Vocational School occurred during the academic year 2022-2023, necessitating an evaluation and enhancement of the school's infrastructure. Enhancing teacher job satisfaction yields numerous advantages for both teachers and students, particularly in the context of teaching and learning activities. The objective of this study is to examine endeavours to enhance teacher job happiness by concentrating on several elements of the work environment, encompassing both tangible and intangible factors. This research is characterised as quantitative and involved a total of 34 respondents. The sampling technique used was saturation sampling. The data gathering process involves the utilisation of library research and field research methodologies, along with data analysis methods such as descriptive and associative approaches. Data analysis involves the interpretation of the output table generated by the SPSS version 26 programme. This table is derived from previously processed data. The findings of this study indicate that both the tangible and intangible aspects of the work environment have a simultaneous impact on job satisfaction at Miftahul Huda Islamic Vocational School.
Pengaruh Financial Knowledge, Financial Confidence dan Learning Capacity terhadap Financial Behavior Gen Z di Kota Batam
Authors: Rosita Tita , Wage M. Sunarto
Published: November 2024

Gen Z currently has greater access to financial information, but they face new challenges in managing their personal finances effectively. This study aims to investigate the influence of financial knowledge, financial confidence, and learning capacity on financial behavior of Gen Z individuals in Batam City. This study used purposive sampling method by distributing questionnaires to Gen Z in Sagulung sub-district, resulting in 204 respondents after rounding based on Jacob Cohen's calculation. This research uses quantitative methodology using multiple linear regression analysis conducted through SPSS 29 software. The results of multiple linear regression analysis show that financial knowledge has an influence of 13.5% on financial behavior, financial confidence has an influence of 20.4% on financial behavior and learning capacity has an influence of 85.8% on financial behavior. Findings measured using the coefficient of determination (R2) analysis, which shows that financial knowledge, financial confidence, and learning capacity can affect financial behavior by 76.0%. the results of the t test and f test show that financial knowledge, financial confidence, and learning capacity have a positive and significant effect on Financial Behavior.
Pengaruh Perencanaan Pajak dan Penghindaran Pajak terhadap Nilai Perusahaan dengan Tranparansi Sebegai Variabel Moderasi (Studi Kasus pada Perusahaan Sektor Kuangan yang Terdaftar di Bursa Efek Indonesia dengan Transparansi Informasi Sebagai Variabel Moderasi)
Authors: Julasy Cici Sonia , Safrianti Sintia , Waliamin Janusi
Published: November 2024

The study aims to empirically examine and prove how tax planning and tax avoidance affect firm value, with information transparency as a moderating variable. This research utilizes a quantitative approach applied through causal research methods. The sample was selected using purposive sampling technique, and data analysis was performed using Eviews 12 software. The sample consists of 48 data points from 16 financial sector companies listed on the Indonesia Stock Exchange for the period 2020-2022. The data analysis technique employs multiple regression analysis and moderated regression analysis (MRA). The results of this study indicate that tax planning has no effect on firm value. Tax avoidance does not impact the value of the company. Information transparency can strengthen the effect of tax planning on firm value, and information transparency can enhance the impact of tax avoidance on a company's value.
Pengaruh Komitmen Organisasi dan Kualitas Kerja terhadap Kepuasan Kerja Serta Dampaknya pada Kinerja Karyawan PT. Indofood CBP Sukses Makmur Cabang Jambi
Authors: Harahap Sihar Martuah , Suryani Arna , Yamali Fakhrul Rozi
Published: November 2024

This research is to describe organizational commitment, work quality, job satisfaction and employee performance at PT. Indofood CBS Sukses Makmur Jambi Branch and to analyze the influence of organizational commitment and work quality partially and simultaneously directly and indirectly on job satisfaction and employee performance, as well as to analyze job satisfaction on employee performance. From the path analysis tests carried out, it was found that organizational commitment and work quality had an influence on job satisfaction by 77.4% while the rest was influenced by other variants. Organizational commitment and work quality have an influence of 77.2% on employee performance at PT. Indofood CBS Successfully Prosperous Jambi Branch. This research concludes that organizational commitment, work quality, job satisfaction and employee performance are quite satisfied and high. Apart from that, organizational commitment and work quality partially and simultaneously have a positive and significant influence on job satisfaction and employee performance at PT. Indofood CBS Successfully Prosperous Jambi Branch. Likewise, job satisfaction has a positive and significant influence on employee performance.
Peningkatan Kepuasan Kerja Guru PNS SMP Negeri XYZ di Kota Karawang Melalui Lingkungan Kerja Fisik dan Motivasi Kerja
Authors: Rukpawanda Sri Ajeng , Lestari Dian
Published: November 2024

The decrease in absenteeism for civil servant teachers at state middle school. Reducing the level of teacher absenteeism can provide benefits especially for all students in pursuing education. The aim of this research in to investigate eforts to increase teacher job satisfaction ehich focuses on aspects of physical work environvement and work motivation. This research employs quantitative research methods involving 32 participants selected through a sampling technique known as saturation sampling, the data collection techniques used are literature study and field research.   Data analysis was carried out by interoreting the calculation result table using SPSS version 26 from previously processed data. The result of this research show that simultaneously the physical work environment and work motivation have an influence on the job satisfaction of civil servant teachers at XYZ State Middle School in the city of Karawang.
Faktor Yang Memengaruhi Pertumbuhan Laba pada Sektor Industri Subsektor Food and Beverage di Indonesia
Authors: Pristha Anggita Aryunia , Indrati Menik
Published: November 2024

This study aims to analyze the impact of liquidity, profitability, solvency, and company size on profit growth. In this research, the independent variable liquidity is measured by CR, profitability is measured by NPM, solvency is measured by DER, and company size is measured by the logarithm of total assets. The dependent variable is profit growth. The objects of this research are food and beverage sub-sector companies listed on the Indonesia Stock Exchange. The sampling technique used is purposive sampling, with a total of 9 companies sampled over the period from 2020 to 2023. This study employs multiple linear regression analysis using the Statistical Program for Social Science (SPSS). The results indicate that the liquidity and company size variables negatively affect profit growth, while the profitability variable positively affects profit growth. However, the solvency variable does not impact profit growth. This research can provide insights for companies in formulating policies to enhance their performance by managing assets, debts, and receivables effectively and efficiently to boost profit growth.
Analisis Pengambilan Keputusan JAKI terhadap Peningkatan Pelayanan Publik di Provinsi DKI Jakarta
Authors: Pratamaningtiyas Widi , Zakaria Syaifullah , Taryana Agus
Published: November 2024

This research aims to explore the implementation of the intelligence phase in the development of the Jakarta Kini (JAKI) application as an integral part of the Jakarta Smart City initiative. The intelligence phase, described by Herbert Simon as a crucial stage in the decision-making process, involves identifying the problem, collecting relevant data, and deeply understanding the context. Using a descriptive qualitative method approach, this research aims to dig deeper into how Jakarta Smart City implements the intelligence phase to improve electronic-based public services through the JAKI platform. The results show that the effective implementation of the intelligence phase has contributed significantly to improved quality of public services provided, better responsiveness to community needs, and improved data-driven decision-making in the development of JAKI. The implications of these findings are highly relevant and provide valuable insights for other cities seeking to develop similar smart city initiatives. By integrating the intelligence phase in the decision-making process, it is expected to improve efficiency, service quality, and responsiveness to community needs in an evolving and changing urban context. As such, this research makes a substantial contribution to the understanding of the implementation of the intelligence phase in the context of the development of the Jakarta Kini (JAKI) application as part of the Jakarta Smart City initiative.
Pengaruh Celebrity Endorser dan Brand Trust terhadap Minat Beli Ulang pada Produk Bedak Padat Wardah di Kota Cimahi
Authors: Ufairoh Zihan Aqilah , Ramli Rosmini
Published: November 2024

The purpose of the study was to test and determine the influence of Celebrity Endorser and Brand Trust on the interest to buy again for users of Wardah compact powder products. The approach applied is a quantitative method through the use of primary data obtained from questionnaires. The number of samples in this study there are 90 respondents through the use of technical purposive sampling, then the data were analyzed using SPSS data processing version 25. The specified population is consumers who have previously used solid powder products from Wardah domiciled in Cimahi. The resulting research shows that celebrity endorser can influence the repurchase interest positively, brand trust can affect the repurchase interest positively, simultaneously celebrity endorser and brand trust can affect the repurchase interest.
The Impact of Financial Literacy and E-Money Use on Transaction Decisions at Warkop Iwan
Authors: Putri Dinda Ameliani , Lubis Kartika Sari
Published: November 2024

The rapid development of technology is marked by advances in technology and has entered the digital era. This is characterized by the use of cashless-based payments. One payment method that is currently developing is to use e-money. E-money as a means of payment is quite helpful in the payment process easily, quickly and reliably. This is one of the factors that becomes a person's decision to make a transaction. In addition, financial literacy is important as knowledge in the use of finance to decide someone to transact. The purpose of this study is to analyze the effect of financial literacy and the use of e-money on transaction decisions. This research method is using quantitative research with the object of research of Warkop Iwan customers taken by 99 respondents. The analysis was performed using SmartPLS. The results showed that financial literacy and the use of e-money on transaction decisions at Warkop Iwan.
Implications of Financial Understanding and Attitude in The Context of Financial Management MSMEs
Authors: Nadiyani Putri , Lubis Kartika Sari
Published: November 2024

The purpose of this study is to find out how the attitudes and knowledge of MSMEs about money influence the financial management practices of MSMEs. The result show that financial knowledge has a substantial impact on financial management behavior. This is supported by the t-statistic value of 4.626> t table value of 1.679 and p-value of 0.000 <0.05, which show that a person's level of financial education improves the behavior they use for money management. The successful achievement of a t-statistic value of 3.363>t table value 1.679 and a p-value of 0.001 <0.05 indicates a strong association between financial attitudes and financial management behavior. The coefficient of determination test findings indicate that there is a 47.4%, or 0.474, influence of financial attitudes (X2) and financial knowledge (X1) on financial management behavior (Y). This research offers an insightful new viewpoint and fully and completely demonstrates the influence of financial attitudes and awareness of the behaviors associated with financial management.
The Role of Financial Literacy and Spiritual Intelligence in The Financial Management of Mompreneurs Culinary MSMEs in Galang District
Authors: Br Tarigan Angel Vita Loka , Lubis Kartika Sari
Published: November 2024

The purpose of this study was to examine the role of financial literacy and spiritual intelligence on the financial management of mothers' culinary MSME players in Galang District. This research is a quantitative study with a population of 57 MSME players in the culinary sector in Galang District. Data was collected using a questionnaire given to 57 respondents. The analysis technique of this research is the research method is a descriptive approach using the SEM PLS analysis technique using SMARTPLS 4 software. The results of the study (1) financial literacy as a positive and significant effect on financial management, (2) spiritual intelligence has a positive but insignificant effect on financial management. The soaring prices of basic necessities urge women with the status of housewives to trade small to sustain the family economy. For this reason, in running their business, mothers must also understand the importance of financial literacy and spiritual intelligence in managing their business finances.
Analisa Pengaruh Komunikasi Marketing dan Kepercayaan terhadap Loyalitas Melalui Kepuasan Nasabah pada PT BPR Eka Dana Mandiri (Bank Edaman) Malang
Authors: Kiswinarso Alberken Sih , R Ike Kusdyah , Handoko Yunus
Published: November 2024

PT. Eka Dana Mandiri(Bank Edaman) Malang as a banking institution provides financial services for consumers in the Greater Malang area and its surroundings and participates in advancing the economy in the Greater Malang area and its surroundings PT. Eka Dana Mandiri(Bank Edaman) in the midst of competition between financial institutions is required to be able to provide the best service in terms of marketing communications and trust so that it has an impact on the sustainability of the company's business. The end of the transition from the Covid-19 pandemic to the New Normal for PT customers. BPR Eka Dana Mandiri(Bank Edaman) Malang experienced a decline in the number of customers. This type of research is a quantitative approach. The population in this research are customers who make loans to PT. BPR Eka Dana Mandiri(Bank Edaman) Malang. A total of 46 customers at PT. BPR Eka Dana Mandiri(Bank Edaman) Malang as a respondent came and met with researchers to fill out the questionnaire. This type of research is a quantitative approach. The population in this research is customers at PT. BPR Eka Dana Mandiri(Bank Edaman) Malang. 46 Customers at PT. BPR Eka Dana Mandiri(Bank Edaman) Malang as a respondent came and met with researchers to fill out the questionnaire. The results of this research show, among other things: 1) Marketing Communication has a direct and significant effect on Customer Loyalty; 2) Trust has a direct and significant effect on Customer Loyalty; 3) Marketing Communication has a direct and significant effect on Customer Satisfaction; 4) Trust has a direct and significant effect on Customer Satisfaction; 5) Satisfaction has a direct and significant effect on Customer Loyalty; 6) Marketing Communication has an indirect effect on Loyalty through significant Customer Satisfaction; and 7) Trust has an indirect effect on Loyalty through significant Customer Satisfaction.
Pengaruh Reward, Punishment dan Motivasi Kerja terhadap Kinerja Karyawan
Authors: Putra Aditya , Liana Lie
Published: November 2024

Recently global era, such an extraordinary competitive power increasingly tight also broad. Human redources are among thise so crucial aspect of company. At successfully achieve the target. The target the following study was for analyzing the effect reward, punishment also working motivation at employee performance on PT Rapi Trans Logistik. The method of collecting samples used purposive sampling with the criteria permanent employee respondents who had work period at least 1 period. By using Roscoe's theory, the sample used was 86 respondents. The questionnaire was applied to obtain data. compiler tool, also SPSS 25 was used as a data testing tool. Data processing acquisition were at the declaration of informant explanations, variable explanations, validity trial acquisition, reliability trial acquisition, F trial acquisition, coefficient test results (R²) and hypothesis trial result. Discussion results show rewards has a positively also significantly impact at worker performance, punishment doesn’t having impact at worker performance, also working motivation has positively also significant impact at worker performance
Pengaruh Content Marketing yang bertemakan lingkungan dan Green Attitude terhadap Minat Beli Skincare Ramah Lingkungan Avoskin
Authors: Zahra Annisa , Adialita Tania
Published: November 2024

This study aims to analyze the influencet of content  environmentally-themed content marketing and green attitude on the buying interest of  environmentally friendly skincare products, Specifically Avoskin. The research method used is a quantitative approach conducted using Google Forms. Data collected from a number of respondents who were aware of Avoskin products and had been exposed to Avoskin’s environmentally-themed content marketing. The reseacrh variabels were measured using a likers scale ranging from 1-5. The sampling  method used is convenience sampling, which fall under the category of nonprobability sampling. Data collection for this study was conducted cross-sectional, or as a  one shot study. The involved validity testing, reliability testing, multiple linear regression analysis, and hypothesis testing. The results showed that environmental-themed content marketing had a positive and significant influence on the purchase intention of Avoskin’s eco-friendly skincare products. In contrast, green attitude, although exhibited a very favorable attitude towards environmentally-themed content marketing, partially did not have a significant influence on purchase intention. However, when both independent variables were analyzed simultaneously, it was found that eco-friendly content marketing and green attitude together have an influence on purchase intention.
Pengaruh Relationship Quality terhadap Customer Value Co-Creation pada Sharing Economy Platforms (SEP) Generasi Z di Indonesia
Authors: Arofah Rifka Utami , Winarni Dwi , Hidayati Farisa Nabila , Adlina Rediarta Nisa
Published: November 2024

This study aims to obtain the empirical evidence of relationship quality dimension variables that affecting value co-creation between companies (platform owners) and consumers, related to the exchange of goods and services, the exchange of knowledge, resource, and also experience. These things are useful to provide insights for business or platform owners to accelerate growth through a collaborative environment in order to improve the overall value proposition of all parties. This study took Generation Z respondents, namely the generation that born in 1996-2011 (Lanier, 2017). There are still few previous studies related to Sharing Economy Platforms (SEP) that focuses on a particular generation. The selection of Generation Z because they have a behavioral trend that prefers to spend their money to get life experiences such as traveling. Sampling technique is using Purposive Sampling with Smart PLS analysis tool. The results showed that trust and commitment affect value co-creation of users of SEPs in generation Z.
Analisis Penilaian Atas Harga Wajar Saham Menggunakan Metode Discounted Cash Flow (DCF) dan Dividend Discount Model (DDM) Untuk Pengambilan Keputusan Investasi (Studi pada Indeks LQ-45 Periode 2018-2022)
Authors: Hutagalung Jeriko N.J. , Alexandri Mohammad Benny
Published: November 2024

This study aims to analyze a stock fundamentally in the LQ-45 Index for the 2018-2022 period using absolute methods, namely the Dividend Discount Model (DDM) and Discounted Cash Flow (DCF) methods so that it can be seen whether the stock condition is undervalued, overvalued, or fairvalued and this will also provide an investment decision recommendation for investors. This type of research is quantitative with a descriptive approach. The main object of research is companies included in the LQ-45 index for the period 2018-2022. This research sampling technique uses purposive sampling so as to produce as many as eight companies in accordance with certain criteria. The results of research using the Dividend Discount Model (DDM) method show that some stocks in undervalued conditions are in ASII, BBNI, BMRI, ICBP, INDF, and TLKM stocks. Then for stocks in overvalued conditions there are ANTM and HMSP shares. In using the Discounted Cash Flow (DCF) method, stocks in undervalued conditions are ANTM, ASII, BMRI, and INDF shares. Then for stocks in overvalued conditions are BBNI, HMSP, ICBP, and TLKM. The results of determining the most accurate method between Discounted Cash Flow (DCF) and Dividend Discount Model (DDM) where the results of measurements using Root Mean Square Error (RMSE) show that the Dividend Discount Model (DDM) method is more accurate in this study.
Perspektif Rasio Struktur Modal, Likuiditas, Sales Growth dan Ukuran Perusahaan terhadap Profitabilitas Perusahaan Sub Sektor Transportasi di Bursa Efek Indonesia pada Masa Pandemi Covid-19
Authors: Millty Rinell
Published: November 2024

Profitability is a statistic that assesses a business' capacity to produce revenue or profit over a predetermined time frame. This ratio also gives an indication of how well a company's management is performing, as evidenced by the profit from sales or investment income. The purpose of this study was to determine the effect of capital structure, liquidity, sales growth, company size on profitability. This type of research is quantitative using secondary data. The population in this study are the transportation sub-sector companies on the Indonesian stock exchange for the period 2019-2022. The sampling technique used purposive sampling and resulted in 38 companies. The data studied were 152 companies' financial reports which were the research samples. The SPSS test tool version 26 was used to perform data analysis for this investigation using multiple linear regression. The results of this study prove that liquidity, sales growth and firm size have an effect on profitability, while capital structure has no effect on profitability.
Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan Perusahaan pada Sub Sektor Industri Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
Authors: Amanda Kiki , Ermaini Ermaini , Wiarta Iqra , Dani Rian , Dewi Lizabeth Sari
Published: November 2024

This study is entitled The Effect of Corporate Social Responsibillity (CSR) on the Company's Financial Performance in the Pharmaceutical Sub-Sector for the 2019-2023 Period. The purpose of this study is first to determine the effect of Corporate Social Responsibillity (CSR) on Return On Assets (ROA). Second, to determine the effect of Corporate Social Responsibillity (CSR) on Return On Equity (ROE). Third, to determine the effect of Corporate Social Responsibillity (CSR) on Gross Profit Margin (GPM). Fourth, to determine the effect of Corporate Social Responsibillity (CSR) on Nett Profit Margin (NPM). The research method used is quantitative, this type of research data is secondary data using a simple regression equation model. The results showed that CSR has no effect on ROA with a significant value of 0.193 greater than 0.05, CSR has no effect on ROE with a significant value of 0.568 greater than 0.05, CSR has no effect on GPM with a significance value of 0.059 greater than 0.05, and CSR has no effect on NPM with a significance value of 0.451 greater than 0.05, which means that companies that are active in CSR activities do not always tend to have better financial performance. CSR is one of the company's strategies to improve its image and reputation, which is expected to contribute to improved financial performance.
Pendapatan dalam Hubungannya dengan Perencanaan Ekonomi Kabupaten Muaro Jambi dilihat dari Sisi Perkembangan Indeks Gini Kabupaten Muaro Jambi
Authors: Alhudhori M.
Published: November 2024

Analysis of the Gini index based on education level shows significant inequality in the distribution of education in society. Higher levels of education tend to be accessed by groups with higher incomes, while groups with lower incomes often face barriers to obtaining quality education. This is reflected in the Gini index, which shows that the gap between groups with good and limited access to education is widening. This inequality has an impact on economic opportunities and social mobility, suggesting that improvements in a more inclusive education system and equal access to education across all levels of society are essential to reducing inequality and achieving greater social justice. The secondary sector in Muaro Jambi also shows significant levels of inequality. In the manufacturing and processing industries, large companies that produce goods on a large scale often make substantial profits, while small and medium enterprises struggle to compete. Inequality is also reflected in the construction sector, where the income gap between skilled and unskilled construction workers, and between large and small contractors, is quite striking. This contributes to the high Gini index in this sector, reflecting income inequality among workers and employers. In the tertiary sector, which includes services, retail, finance, and insurance, income inequality tends to be higher. In the service sector, the difference in income between workers in customer service and managers or professionals is very large. In the finance and insurance sector, income inequality is also significant because wages in this sector are often very high compared to other sectors, creating a large gap between workers in these fields and those in lower-wage sectors. This unequal distribution of income leads to a high Gini index in the tertiary sector. The quaternary sector in Muaro Jambi, which includes technology, information, and research and development, shows high levels of inequality. This inequality is caused by the large differences in wages between technology professionals and workers in non-technology sectors, as well as between workers in large technology companies and small businesses. Specialized skills and high levels of education in this sector are often directly related to high incomes, while those in less skilled or educated positions earn much lower wages. This creates a clear inequality in the distribution of income in this sector.
Implementasi Artificial Intelligence dalam Rekrutmen: Manfaat dan Tantangan di Industri 4.0
Authors: Firdaus Ahmad
Published: November 2024

This study aims to explore the implementation of Artificial Intelligence (AI) in the recruitment process in the era of Industry 4.0, focusing on the benefits and challenges faced by companies. Utilizing a qualitative approach through in-depth interviews with recruitment teams, human resource managers, and candidates, the research finds that the adoption of AI brings several advantages, including enhanced efficiency in the selection process, improved screening accuracy, and an enriched candidate experience. However, significant challenges also arise, such as privacy and data security issues, a lack of transparency in algorithms, and regulatory uncertainties that may affect the adoption of this technology. The findings highlight the need for companies to address these challenges through the development of robust data protection policies, regular monitoring of algorithms, and educating both candidates and recruitment teams about AI usage. This research aims to provide insights for organizations in implementing AI ethically and effectively in the recruitment process.
Teknik Perawatan Luka
Authors: M. Selomo Prita Aulia , Darmayanti Dewi , Ridwan Utari Nurul
Published: November 2024

Luka adalah terputusnya kontinuitas jaringan akibat substansi jaringan yang rusak atau hilang sehingga dapat menyebabkan kerusakan fungsi perlindungan kulit dan dapat disertai dengan kerusakan jaringan lain. Permasalahan yang timbul dari kurangnya pengetahuan tenaga kesehatan akan pentingnya teknik perawatan luka mendorong munculnya ide atau solusi untuk mencegah dan mengatasi hal tersebut. Salah satu solusinya adalah mengadakan penyuluhan kesehatan tentang teknik perawatan luka di instalasi perawatan bedah RSUD Dr H Chasan Boesoirie Ternate dengan harapan bahwa kegiatan ini akan memberikan dampak positif dan mampu menjadi solusi dari masalah penyembuhan luka pada pasien post operasi yang ada di Ternate, Maluku Utara. Pelaksanaan penyuluhan yang diadakan di instalasi perawatan bedah RSUD Dr H Chasan Boesoirie Ternate dengan keterlibatan anggota PROKAMI sebagai audiens. Audiens dikumpulkan dan dilakukan penyuluhan teknik perawatan luka secara aktif, pembagian pamflet dan diakhiri dengan proses tanya jawab seputar materi yang dipaparkan.