bluuebunny/crossref_metadata_2025 huggingface dataset:
МАРКЕТИНГОВІ ІНСТРУМЕНТИ ЗАБЕЗПЕЧЕННЯ ФІНАНСОВО-ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВ
Authors: ТАРАСЮК Галина
Published: January 2025

In the conditions of a rapidly changing environment, uncertainty and the development of information technologies, the issue of ensuring the financial and economic security of enterprises is urgent and requires research. It is the marketing tools that provide the enterprise with the necessary specific information about the development of the market, necessary for making and justifying strategic and operational management decisions. Conducting marketing research is a necessary condition for the formation of information for the preparation of development strategies, action plans and ensuring the financial and economic security of enterprises. Because the use of marketing research methods and technologies allows forecasting of crisis phenomena in business and predicting possible risks. In turn, this will provide an opportunity to develop a set of measures, carry out localization and reduce negative consequences.
The article examines the main aspects of ensuring the financial and economic security of enterprises in the rapidly changing environment and substantiates the feasibility of using marketing tools for monitoring, analysis and control of the internal and external environment of enterprises. It has been proven that the use of marketing tools in terms of ensuring financial and economic security is an integral component of the entire systemic management process. The functions of marketing to ensure financial and economic security were studied, modern digital marketing tools were considered. These tools should be adapted to modern conditions and the processes of globalization challenges and be used in the practical activities of enterprises.
Measuring Dropout Intention in First Year University Students
Authors: Cazan A.M. , Truta C. , Stan M.M. , Maican C.I. , Stoica R.E.
Published: January 2025

University dropout has become an increasingly critical research topic, particularly in the wake of the COVID-19 pandemic, which has seen a global rise in dropout rates. This phenomenon, defined as the discontinuation of higher education before degree completion, is multifaceted, with psychological, sociological, institutional, and interactionist perspectives offering diverse insights into its causes. Despite extensive research dating back to the 1980s, there is a notable lack of standardized instruments for measuring dropout intentions, particularly in the Romanian context. This study addresses this gap by proposing and evaluating the psychometric properties of a concise, five-item scale designed to assess dropout intentions among university students. The scale demonstrated strong internal consistency and construct validity through exploratory and confirmatory factor analyses. Additionally, measurement invariance across gender was confirmed, though the results highlight the importance of a more diverse sample in future research. The findings underscore the need for robust, theoretically grounded instruments to facilitate early detection of dropout intentions and inform targeted interventions.
Objectification and Physical Appearance in Adolescent Girls
Authors: David L.T. , David T.
Published: January 2025

Objectification, understood as internalization of an external observer's perspective of their own bodies, is a phenomenon experienced by females. The present research focuses on examining the relationships among sexual objectification, body shame, body appearance anxiety, fear of negative evaluation, and eating attitudes in dancer and non-dancer adolescents. The results revealed no significant differences between the two groups. However, sexual objectification was found to be associated with body shame, eating attitudes, and fear of negative evaluation.
Virtual Influencers in the Context of Artificial Intelligence: An Overview of the Emerging Literature
Authors: Gross Eduard C.
Published: January 2025

Virtual influencers, aided by artificial intelligence (AI) and computer-generated imagery (CGI), have emerged as key participants in the digital marketing scene. This study investigates their expanding importance, focusing on how AI technologies enable these digital personas to interact with audiences, personalize content, and optimize marketing strategies. Virtual influencers give marketers unprecedented control over messaging and audience engagement, making them a cost-effective and adaptive alternative to actual influencers. However, their popularity has created serious ethical questions, particularly about authenticity, transparency, and the manipulation of consumer trust via parasocial connections. This study examines the current literature on AI-powered virtual influencers, evaluating their effectiveness and the problems they offer to the future of marketing.
The Offense Provided by Article 12, Paragraph 1, Letter A, Clause I of Romanian Law No. 78 of May 8, 2000, for the Prevention, Discovery, and Sanctioning of Acts of Corruption
Authors: Aldea Adrian
Published: January 2025

The article aims to analyze the offense provided by Article 12, paragraph 1, letter a, clause I of Law no. 78 of May 8, 2000, in light of the clarifications made by the legislator through Law no. 160/2019. This endeavor focuses on aspects related to the constitutive elements of the offense, the case law of the Romanian Constitutional Court, and the High Court of Cassation and Justice, all reflected in the case law of national courts.
Failure to State Reasons for the Judgment in the Criminal Case
Authors: Gliga Constantin I.
Published: January 2025

The purpose of the criminal proceedings is to establish the facts that constitute offenses so that any person who has committed an offense can be held accountable. To accomplish this purpose, the courts, based on the evidence adduced both in the prosecution phase and in the course of the trial, deliberate and issue a judgment. Thus, we can define the judgment as the final act of the trial, the synthesis of the trial, which is achieved by presenting the arguments that demonstrate the reasoning that led the judge to adopt the solution in the case and is an essential institution of any legal system. The hypothesis considered in the elaboration of this material mainly concerns the significance of a laborious reasoning of the judgments, the negative consequences of judgments that are not reasoned, and the sanctions applied by the courts of judicial review in case of such errors.
Aspects regarding the Possible Discretionary Power of the President of Romania in Exercising the Power to Promulgate Laws
Authors: Saramet Oana
Published: January 2025

The Constitution of Romania, republished, provides, in Art. 1 paragraph (4), that the organization and functioning of our state is based on the principle of separation and balance of powers in the state. The true functioning of this principle is conditioned by the configuration of control mechanisms and mutual collaboration, especially between the most important exponents of these powers, such as the Parliament and the President of Romania. One of the powers exercised by the President of Romania in his relations with Parliament is the promulgation of laws. Through this article, we aim to analyze whether this is a genuine attribution, as well as whether it can be exercised at the discretion of the head of state.
PENGAMANAN DATA SENSOR IOT DENGAN TEKNOLOGI BLOCKCHAIN UNTUK SMART HOME
Authors: Ramadhani Rido , Gultom Herwis , Herdiyanto Oki , Ramadhan Irgi Fahreza , Salsabila Shifany
Published: January 2025

Dalam era digitalisasi, keamanan data sensor pada perangkat Internet of Things (IoT) menjadi isu krusial, khususnya dalam implementasi smart home. Data sensor yang dikumpulkan dari perangkat IoT rentan terhadap serangan siber, seperti pencurian atau manipulasi data, yang dapat membahayakan privasi dan keamanan pengguna. Penelitian ini bertujuan untuk mengembangkan model pengamanan data sensor IoT dengan memanfaatkan teknologi blockchain. Metode penelitian mencakup analisis kebutuhan, perancangan arsitektur sistem, dan implementasi prototipe menggunakan smart contract pada platform blockchain. Data sensor disimpan dalam rantai blok untuk memastikan integritas dan keamanannya, sementara autentikasi pengguna dikelola menggunakan kriptografi kunci publik. Hasil penelitian menunjukkan bahwa penggunaan teknologi blockchain meningkatkan keandalan sistem, dengan integritas data terjamin dan akses hanya dapat dilakukan oleh pihak yang memiliki otorisasi. Kesimpulannya, teknologi blockchain dapat menjadi solusi efektif untuk mengatasi tantangan keamanan data pada ekosistem IoT smart home, memberikan jaminan privasi dan keamanan yang lebih baik bagi pengguna.
PERANCANGAN APLIKASI MOBILE KALKULASI DRILL ASSEMBLY OFFSET (DAO) PENGEBORAN SUMUR MINYAK BERBASIS ANDROID
Authors: Ratuwulan Anjelis , Yamin Muhammad Ikrar , Saromah Saromah , Setiawan Adi Wahyu , Mahfuzan Muhammad Saqfan
Published: January 2025

The advancement of mobile technology has significantly contributed to various industries, including the oil and gas industry. In this context, mobile applications have become extremely useful tools for facilitating the planning and execution of oil well drilling operations. This study explores the design and implementation of a Mobile Application for Drill Assembly Offset Calculation based on Android. This application aims to provide an easy-to-use and efficient solution for engineers and technicians involved in oil well drilling. The main features of this application include offset calculations to align drilling equipment with the targeted well, accurate calculations to minimize risks and enhance operational efficiency, and intuitive data visualization. Through the integration of mobile technology, users can quickly access and utilize this tool in the field, reducing dependence on specialized hardware and increasing flexibility. Thus, it is hoped that this application can improve the effectiveness, efficiency, and safety of oil well drilling operations, and contribute positively to overall industry productivity.
IMPLEMENTASI TEKNOLOGI BLOCKCHAIN UNTUK PENGELOLAAN DATA KESEHATAN MENGGUNAKAN METODE SMART CONTRACT
Authors: Kurniawan Cipto , Putrawansyah Angga , Sutabri Tata
Published: January 2025

The development of information technology has had a significant impact on various sectors, including the health sector. This research aims to implement blockchain technology with smart contracts in health data management to create a secure, transparent, and efficient system. The methods used include needs analysis, smart contract development, and system simulation using the Ethereum platform and IPFS-based off-chain storage. Data was collected through literature studies, interviews, observations, and system simulations. The results show that the smart contract successfully automates the process of granting and revoking data access permissions, with an average transaction time of under 2 seconds. The system ensures data security through encryption, private key-based authentication, and immutable transaction records. Off-chain storage overcomes blockchain's capacity limitations for big data such as medical imaging results, without compromising privacy. However, this research faces the challenges of high transaction fees on public blockchains and scalability of the system at large user scales. This research contributes to the development of innovative solutions for health data management with full control by patients, while improving the transparency and efficiency of the system.
ANALISIS META-SINTESIS DAMPAK ARTIFICIAL INTELEGENCE TERHADAP PERFORMA AKADEMIK DI ERA DIGITAL
Authors: Fahlapi Fasha , Syafitri Khairunnisa , Ibrahim Surya Rizky Maulana , Ilham Farizi
Published: January 2025

Artificial Intelligence (AI) offers innovative solutions to improve the quality of teaching and learning, providing significant benefits to students and educators. This research aims to analyse the potential and challenges of implementing generative AI in education in the digital era using a qualitative meta-synthesis approach. Data from previous literature shows that generative AI can increase personalisation of learning by 30%, reduce administrative burden by 40%, and improve academic outcomes by 20%. However, challenges such as data privacy risks, technology dependency, and digital access gaps remain major obstacles. The results of this study recommend the integration of generative AI into education through classroom learning of AI use, discussions between educators and students, and limits on technology use. At the curriculum and policy level, adaptive and inclusive strategies are needed to adjust to technological developments. In addition, this research proposes government policies that support the adoption of AI in education and provides practical guidelines for responsible implementation. Further research is expected to empirically analyse the adoption process and measure the readiness and perception of stakeholders in Indonesia. With the right approach, generative AI can become a valuable learning tool, sustainably transforming modern education.
Influence of Political Advertising Effectiveness on the Perspectives of Young Voters in the 2024 Indonesian Election
Authors: Elfandari Safitri
Published: January 2025

In anticipation of the 2024 elections, several political parties have commenced disseminating their appeal through political advertisements. The realm of political communication intricately intertwines with the Promotion, Marketing, and Branding of political figures. Dieses Study was undertaken to elucidate the impact of political advertising in mass media on the perspective of voter participation in the 2024 election, with a particular focus on young voters, specifically the students at the Faculty of Social and Political Sciences, Sriwijaya University. The 2024 election is anticipated to be characterized by a predominance of young voters, hailing from the millennial generation and Generation Z, comprising over 113 million voters, constituting 56,45% of the total electorate. The avenue of political advertisements in mass media facilitates the Dissemination of Information to the public and enables them to assess the content of party advertisements. Noteworthy among the emerging television advertisements are those belonging to the National Mandate Party (PAN), the Indonesian Unity Party (Perindo), and the Indonesian Solidarity Party (PSI)). These advertisements underscore the commitment of these parties to align with the people's interests and heed their aspirations. The research employed an explanatory quantitative methodology, involving the distribution of questionnaires to hundred students of the Faculty of Social and Political Sciences at Sriwijaya University, during the academic years 2020 and 2023. The findings of this research reveal that the effectiveness of political advertising significantly influences voter perceptions. Nevertheless, it is imperative to note that the efficacy of political advertising falls short of offering a comprehensive explanation of the perspectives held by first-time voters in regard to the 2024 election.
Gender-bender: Perceptions of College Students in Tangerang on the Portrayal of Gender Roles in Popular Media
Authors: Widjaya Juan Osbert Ethan , Simorangkir Deborah Nauli
Published: January 2025

Media representation defines social reality by virtue of meanings negotiated through symbols, creating symbolic boundaries that define identities, one of which is gender. Symbolic boundaries of gender have revolved around the roles of masculinity and femininity, much of which were socialized by the media. Dove Cameron’s “Breakfast” music video (2022) challenges symbolic boundaries by portraying boundary-crossing through the role reversal of men and women. Through focus group discussions with male and female participants, this study sought to evaluate the way messages of symbolic gender boundaries are portrayed, and how Indonesian young audiences respond to modern representations of gender boundaries. Data were analyzed using the Stuart Hall's Reception Analysis perspective. Results showed that Indonesian younger audiences -male and female- react positively and are receptive to the messages of gender boundary-crossing, and they actively reconstruct the symbolic boundaries of gender. The study ﬁnds that participants have progressive deﬁnitions of gender, with various aspects of their background inﬂuencing their views on gender. The symbolic boundaries of gender include characteristic traits, appearance, and sexualities. Ultimately, similar results were gleaned from both the male and female groups.
Mempertahankan Keunggulan melalui Sumber Daya: Strategi Kepemimpinan Biaya Usaha Mikro di Tengah Lonjakan Harga Input
Authors:   Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Indonesia, Adha Ishbir Mujahid , Rini Endang Sulistya ,   Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Indonesia, Absah Yeni ,   Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Indonesia
Published: January 2025

Resource Advantage idea in business competitiveness promotes the development of competitive advantages by enterprises through their better possession of resources. MSME need to retain and improve their competitive advantage through cost leadership strategy. To achieve the competitiveness, MSME have to pay attention to their resource advantage. In terms of cost leadership, MSMEs must also assess the quality and superiority of their available resources. Resource superiority is a significant concern when it comes to competition based on low prices. This study aims to investigate the tactics employed by micro enterprises in addressing sudden increases in the costs of production inputs in order to preserve their competitive edge. The study utilised a sample of organisations who successfully maintained company continuity following instances of price surge since 2022. There were a total of 30 businesses that took part in this research. The chosen methodology is a qualitative approach that involves conducting content analysis on the interview results. Typically, corporations choose raising the prices of their products as the input is rising. MSME is prefer to raise the price while retaining the quality rather than lower the quality to keep the price in check.
Kepuasan Kerja Dipengaruhi Oleh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Pada Pegawai Dinas Kependudukan Dan Pencatatan Sipil (Disdukcapil) Kota Balikpapan
Authors:   Fakultas Ekonomi Dan Bisnis/Manajemen, Universitas Balikpapan, Indonesia, Pebriana Wiwin , Hadiyatno Didik ,   Fakultas Ekonomi Dan Bisnis/Manajemen, Universitas Balikpapan, Indonesia, Cipto Rahajeng Cahyaning Putri ,   Fakultas Ekonomi Dan Bisnis/Manajemen, Universitas Balikpapan, Indonesia
Published: January 2025

The Balikpapan City Population and Civil Registration Office must certainly serve the community well. The provision of good service is certainly inseparable from skilled and reliable human resources. This quantitative research aims to analyze the influence of work motivation, work discipline, and work environment on job satisfaction of employees of the Population and Civil Registration Office of Balikpapan City, using a purposive sampling technique totaling 40 employees of the Population and Civil Registration Office of Balikpapan City. Data collection in this study was done by distributing questionnaires and using SmartPLS in processing the data. The results of the study show that work motivation and work environment have a positive and significant influence on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office, while work discipline has a negative and insignificant effect on the job satisfaction of employees of the Balikpapan City Population and Civil Registration Office.
Analisis Tingkat Kerusakan Jalan Menggunakan Metode PCI dan Strategi Penanganannya Pada Ruas Jalan Meulaboh-Tutut
Authors: Agusmaniza Roni , Liliiza Yusra Cut , Agustian Kusmira , Farizal Teuku , Djamaluddin Rahmat
Published: January 2025

The analysis of road damage levels on the Meulaboh-Tutut road segment is crucial in determining effective maintenance priorities. This study aims to evaluate the damage levels on the Meulaboh-Tutut Road at KM 19 in Kaway XVI District, West Aceh Regency, using the Pavement Condition Index (PCI) method. The PCI method is a visual evaluation technique that provides an objective assessment of pavement conditions based on the type of damage, the area affected, and the severity of the damage. The PCI scale ranges from 0 to 100, where a PCI of 100 indicates total failure, while a score of 0 denotes a pavement in perfect condition. Field surveys revealed that the dominant types of damage in this road segment are alligator cracking, potholes, and subsidence. The average PCI score for this road section is recorded at 43.25, placing it in the "fair" category and indicating the need for intensive maintenance to restore road functionality. Detailed analysis shows variations in conditions across different road segments, with the lowest PCI score of 0 in certain segments indicating a perfect road, while the highest PCI score of 98.5, recorded between STA 0+350 and STA 0+400, indicates severe or complete failure. Based on the observed damage conditions, recommended repair strategies include the P5 and P6 repair methods for potholes, the P2 and P5 methods for alligator cracking, and the P5 and P6 methods for subsidence. These repair methods follow guidelines from the Ministry of Public Works, Directorate General of Highways, No. 001-01/M/BM/2011.
Analisis Profil Kesehatan Calon Pengantin Perempuan
Authors: Utami Kusniyati , Setyawati Irni , Ariendha Dian Soekmawaty Riezqy
Published: January 2025

Background: The health of female prospective brides is one of the most important factors in building a quality family. Premarital health examinations are crucial for detecting and addressing health issues before marriage. The aim of this study was to assess the health status of female prospective brides and analyze the relationship between relevant variables. Method: This was an analytical study with a cross-sectional design. The population consisted of 329 female prospective brides who visited X Primary Healthcare in Mataram between January and December 2022. A consecutive sampling method was used, with 267 participants involved. Results: The study found that most of the prospective brides were within the adult reproductive age range of 20-35 years (85%). The majority had a normal BMI (53%), did not suffer from Chronic Energy Deficiency (KEK) (79%), and more than half were not anemic (52%). Bivariate analysis revealed a significant relationship between BMI and Upper Arm Circumference (LILA) (p < 0.05). The Odds Ratio of 4.069 indicates that prospective brides with a low BMI were more likely to have a lower LILA.
A Clinician's Guide to 23andMe: A Survey-Based Study on People’s Attitudes and Actions Towards Direct-To-Consumer Genetic Testing
Authors: Kiffel Julia , Anolik Rifke , Kowalski Alexander
Published: January 2025

Background: While direct-to-consumer (DTC) at-home genetic testing like 23andMe provides users with potentially valuable information about their genetics and health risks, consumers might not have the background or knowledge to fully comprehend and interpret the results. This concept is a pressing issue because of the rise in popularity of these DTC genetic tests.

Purpose: The goal of this study is to elucidate the beliefs and attitudes of 23andMe users and determine the relationship between their test results and likelihood for taking medical action. The results from the study will give clinicians and primary care providers (PCPs) insight into how to help their patients navigate this sensitive genetic information.

Method: A Qualtrics survey using a Likert scale was created and administered to Rowan Family Medicine patients between the ages of 18-75 while they were in the waiting room or in the exam room. These survey answers were compiled and analyzed using statistical analysis.

Results: There were a total of 17 respondents (82% were female). 33.3% responded 'yes” or “probably yes” when asked if they are trusting of DCT testing. The major finding from this project is that the majority of patients (68.8%) preferred to receive genetic testing from their PCP. Only 12.5% preferred to receive genetic information from DTC testing, and 18.8% of patients were unsure of which they preferred.

Conclusion: This data supports that the majority of family medicine patients prefer to get genetic testing from their PCP rather than from a DTC genetic test, like 23andMe. This finding reinforces the need to obtain information on patients and their views on DTC genetic testing so that clinicians can best help guide their patients. The plan is to continue this project in the 2023-2024 academic year by collecting and analyzing additional data.
Research of Consumption Intention of Bodybuilding Supplements: Threat and Negative Perception
Authors: Sun Wei , Zheng Boyu , Ban Ningning , Su Zesen , Li Tongxuan
Published: January 2025

As China's fitness industry evolves from infancy to maturity, the demand for fitness medications among gym participants continues to grow. However, the drivers and influences of this consumption behavior in the Chinese context have not been adequately studied. Based on the UTAUT2 model, this study constructed a research model suitable for fitness medication consumption intention and collected data from gym participants of different backgrounds through a questionnaire survey. The study's results showed that Performance Expectations, Social Influence, Subjective Negative Perception, Threat, and Perceived Behavioral Control significantly affected consumption intention. Relative Advantage had no significant impact on consumption intention. The reasons for the results were also explored separately. This study explored the acceptance of fitness medication in the Chinese context to provide empirical support for subsequent research and analyzed the consumption psychology of fitness medication to provide a basis for the healthy development of the fitness market.
SMOOTHIE: Label Free Language Model Routing
Authors: Guha Neel , Chen Mayee F. , Chow Trevor , Khare Ishan S. , Ré Christopher
Published: January 2025

Large language models (LLMs) are increasingly used in applications where LLM inputs may span many different tasks. Recent work has found that the choice of LLM is consequential, and different LLMs may be good for different input samples. Prior approaches have thus explored how engineers might select an LLM to use for each sample (i.e. _routing_). While existing routing methods mostly require training auxiliary models on human-annotated data, our work explores whether it is possible to perform _unsupervised_ routing. We propose SMOOTHIE, a weak supervision-inspired routing approach that requires no labeled data. Given a set of outputs from different LLMs, SMOOTHIE constructs a latent variable graphical model over embedding representations of observable LLM outputs and unknown “true” outputs. Using this graphical model, we estimate sample-dependent quality scores for each LLM, and route each sample to the LLM with the highest corresponding score. We find that SMOOTHIE’s LLM quality-scores correlate with ground-truth model quality (correctly identifying the optimal model on 9/14 tasks), and that SMOOTHIE outperforms baselines for routing by up to 10 points accuracy.
Analytical report on the topic "Theoretical and methodological principles of selecting and applying methods for teaching the Ukrainian language to gymnasium and lyceum students" (2021-2023)
Authors:   The Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Holub Nina , Goroshkina Olena ,   Institute of Pedagogy of the National Academy of Educational Sciences of Ukraine, Bondarenko Nelli ,   Institute of Pedagogy of the National Academy of Educational Sciences of Ukraine, Novosolova Valentyna ,   Institute of Pedagogy of the National Academy of Educational Sciences of Ukraine, Popova Liudmyla ,   Institute of Pedagogy of the National Academy of Educational Sciences of Ukraine
Published: January 2025

The analytical report reveals the step-by-step process and research results into the current linguistic-didactic problem of selecting and applying Ukrainian language teaching methods in gymnasiums and lyceums. The basis of the analytical report is the results of the survey, questionnaire and interview of teachers of Ukrainian language and literature, and the course of experimental training is described. The results of the research enabled the authors to formulate several theoretical propositions and methodological recommendations for teachers of the Ukrainian language and literature.
Роль Дзиги Вертова в становлении советского звукового документального кино
Authors: Cмирнов А.В. , Пронин А.А.
Published: January 2025

В статье анализируется специфика перехода советского кинематографа на звуковую технологию на рубеже 1920-1930 гг. На материале истории создания фильма «Энтузиазм. Симфония Донбасса» (1930), характера взаимодействия режиссера Дзиги Вертова с инженером А.Ф. Шориным, а также дальнейшей судьбы картины делается вывод о роли Д. Вертова и неигрового кино в целом в процессе перехода советского кинематографа на звук, определяются основные аспекты уникальности отечественного опыта становления звукового кинематографа.
A Study on the Influence of Foreign Language Anxiety as a Second Language Acquisition Disorder and Its Coping Strategies
Authors: Zhang Feiyang
Published: January 2025

In the context of accelerating globalization, mastering foreign languages has become a key element of individual development and social progress. However, anxiety, a common negative emotion in the process of foreign language learning, has become an important obstacle to the learning effect. Based on this, this paper will deeply explore the definition of foreign language anxiety, analyze its specific impact on the process of foreign language acquisition in detail, and put forward targeted strategies, aiming to provide solid theoretical support for foreign language teaching, so as to promote the all-round development and effective improvement of learners in language acquisition.
English Classroom in the Era of Artificial Intelligence: The Transformation and Reshaping of Teachers' Role
Authors: Yuan Chunmei , Zheng Xiuying , Li Guangfeng
Published: January 2025

With the rapid development of artificial intelligence technology, the field of English education is undergoing profound changes. Artificial intelligence not only improves teaching efficiency, but also promotes the gradual transformation of teachers' role from knowledge transmitter to learning guide, data analyst and learning supporter. This transformation brings new challenges and opportunities. This paper discusses the application of artificial intelligence in English classroom, such as intelligent language learning platform, automatic evaluation system and virtual teaching assistant, and analyzes the influence of these technologies on the role of teachers. It also further puts forward the strategies of reshaping the role of teachers, such as teacher training and skill improvement, teaching design and implementation strategies, and the cooperative work of teachers and technology. Through specific case analysis, it shows how teachers can effectively combine artificial intelligence technology to optimize teaching practice, so as to achieve the improvement of teaching objectives.
The evolution and development of "slow film" aesthetics in China: time, meditation and poetic expression
Authors: ZHAO Xiaoran
Published: January 2025

As a unique film aesthetics, slow film has experienced the process of development from introduction, imitation to localization. By sorting out the changing trajectory of slow film aesthetics in China, this paper focuses on the three core dimensions of time, meditation and poetic expression, and discusses how Chinese slow films absorb and draw on Western aesthetics while combining Chinese philosophy and aesthetic tradition, to form a unique aesthetic style with Chinese characteristics.
The implementation path of integrating the red culture into the ideological and political construction under the perspective of the school physical education curriculum
Authors: LI Wen
Published: January 2025

Under the guidance of the concept of moral education, this paper aims to study how to integrate red culture into the school physical education curriculum, and find effective ways to promote the construction of student ideological and political education. First, through the way of literature review, the educational concept of cultivating virtue and nurturing people, the deep meaning of red culture and its value in the whole educational field are analyzed. Further, combining with the existing situation and problems of physical education curriculum in schools, it emphasizes the urgency and practicability of integrating red culture into the ideological and political construction of physical curriculum in schools. In the last part of the article, the practical paths and strategies for integrating red culture into school physical education curriculum were discussed.
Development value, predicament and strategy of family education for preschool children in digital age
Authors: LI Fei
Published: January 2025

With the rapid development of information technology in China, digitization is gradually taking the lead in family education for children before schooling. This article examines the multiple effects of digital technology on preschool children's home education. By analyzing the characteristics of preschool children's family education and its current situation in the digital age, the paper finds the development value of digitization to preschool children' family education. For children aged 3 to 6 years, the integration of digital technology and family education at this stage was pointed out and relevant educational strategies were put forward.
Fundamentos del Steam-H, como estrategia del modelo educativo aplicado en la formación de ingenieros
Authors: Sánchez Manosalvas Olga Teresa , Martínez Armendáriz Germán Fernando
Published: January 2025

The training of engineers demands the application of specific didactic strategies that allow the development of reflective critical thinking, product of exploration, investigation of concrete problems, which combine uncertainty and opportunities as part of creative and innovative thinking to propose answers to the needs and achievement of the SDGs in the local, regional and global context. Seen in this way, didactic strategies cannot be disarticulated from the curricular design in its different levels, and these in turn must be a fundamental part of the Educational Model adopted by the Institution, therefore, problem-based learning that leads to project-based learning is assumed as a fundamental strategy of the Contextual Ecological Educational Model, a path towards planetary sustainability of the Universidad Politécnica Estatal del Carchi in Ecuador, It is applied at the classroom level with an inter and multidisciplinary approach recognizing the unity of the human being, which is at the same time physical, biological, psychological, cultural, social and historical, and at the same time an integral part of a collective, so it is necessary to identify the fundamentals that guide the application of STEAM-H, so that learning and professional training is meaningful and relevant
El Talento Humano y la Satisfacción del Cliente en los hoteles de la ciudad de Tulcán
Authors: Quizhpi López Anderson Paul , Guevara Guevara Elizabeth Josefina
Published: January 2025

This current study examined the relationship between human talent management and customer satisfaction in hotels spotted in Tulcán. A quantitative approach was employed,  putting into use two distinct surveys: one directed at the staff of each hotel and the other at the clients. To assess customer satisfaction, the Net Promoter Score (NPS) was used. The data was processed using the SPSS software, which also facilitated the correlation analysis between the two variables via the Chi-square test. The findings indicated that over 50% of the processes related to human talent management, including organization, development, reward, retention, and audit, were satisfactorily met, though the integration process lagged behind. In terms of customer satisfaction, the NPS score reached 60.5%, reflecting a significant improvement from the previous year's 33%. Lastly, the Chi-square test confirmed a connection between human talent management and customer satisfaction in Tulcan's hotels.
Practices of Fordism and Employee Alienation in the Company PT EVERYBRIGHT
Authors: Parawansa Khofifah Indar , Malik Rahman
Published: January 2025

Abstrak
Konsep sistem kerja fordisme saat ini banyak dimanfaatkan oleh perusahaan yang ada di Indonesia, dalam konsep ini menjelaskan bahwa setiap pekerja akan dihargai dengan memberikannya upah yang tinggi dari hasil pekerjaan yang mereka lakukan. Tujuan dari fordisme adalah untuk memastikan bahwa para pekerja juga akan membeli hasil produksi yang telah dihasilkannya dengan cara membeli produk tersebut dari upah yang telah diberikan kepada mereka. Penelitian ini bertujuan untuk mengetahui bagaimana alienasi dan praktik fordisme yang ada di PT EVERBRIGHT yang dirasakan oleh para pekerjanya. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini juga menggunakan metode observasi dan wawancara serta dokumentasi sebagai teknik pengumpulan data penelitian. Hasil penelitian ini menunjukkan bahwa sistem kerja fordisme ini memiliki dampak yang baik bagi perusahaan dan kurang baik bagi para pekerjanya. Perusahaan juga membagi para pekerja kedalam beberapa divisi dan shift dengan membagi jam kerjanya. Melalui sistem kerja ini para pekerja merasakan keterasingan dari dunia kerjanya dan harus menahan ketidaknyamanan tersebut. Selain itu para pekerja juga merasakan kejenuhan serta terbatasnya kemampuan yang mereka dapatkan akibat dari penerapan konsep fordisme di PT EVERYBRIGHT.
Kata Kunci : Alienasi, Fordisme, Pekerja, Industri.
Abstract
The concept of fordism is currently widely used by companies in Indonesia, in this concept explains that every worker will be rewarded by giving them high wages for the work they do. The purpose of fordism is to ensure that workers will also buy the products they have produced by buying the products from the wages that have been given to them. This research aims to find out how alienation and fordism practices that exist at PT EVERBRIGHT are felt by its workers. This research uses qualitative research methods with a case study approach. This research also uses observation and interview methods as well as documentation as research data collection techniques. The results of this study indicate that this fordism work system has a good impact on the company and is not good for its workers. The company also divides the workers into several divisions and shifts by dividing the working hours. Through this work system, workers feel alienated from the world of work and have to endure this discomfort. In addition, workers also feel boredom and the limited abilities they get as a result of the application of the fordism concept at PT EVERYBRIGHT.
Keywords: Alienation, Fordism, Labour, Industry.
УПРАВЛІНСЬКО-ЕКОНОМІЧНІ ПІДХОДИ ОРГАНІЗАЦІЇ РЕКРЕАЦІЙНОГО ПІДПРИЄМНИЦТВА В УКРАЇНІ
Authors: Клим Надія , Лашманов Денис
Published: January 2025

У економічному контексті рекреаційну діяльність можна розглядати, як організацію спрямовану на одержання прибутку від надання різноманітних послуг, зокрема: проживання у готелях із користуванням супутніми послугами, активний відпочинок на природі, туристичні та історично-туристичні маршрути, духовно-церковні подорожі. Дослідження економічної складової рекреаційного підприємства вказують, що географічна складова розташування відпочинкових комплексів є одним із визначальних факторів його розвитку, оскільки серед населення постійно зростає інтерес до рекреаційного відновлення в умовах реального, а не урбанізованого, природного середовища. Ефективність діяльності вимірюється не тільки у отриманому прибутку, а й доходу, який отримає відповідний природний ареал у разі здійснення людиною господарської діяльності, та відповідних понесених витратах на відновлення навколишнього природного середовища або його розвиток. Дбайливе ставлення до природних ресурсів є одним із тих економіко-організаційних заходів, який має бути прорахований ще до початку будівництва та розвитку туристично-рекреаційних комплексів, оскільки він буде одним із рушіїв із маркетингових заходів для залучення широкої аудиторії споживачів.
ПОВЕДІНКОВА ЕКОНОМІКА: ПОВЕДІНКОВІ ЕФЕКТИ У МАРКЕТИНГУ ТА БРЕНДИНГУ
Authors: Янковець Тетяна
Published: January 2025

Актуальність дослідження зумовлена становленням поведінкової економіки та її розвитком на початку ХХІ століття, що вплинуло на зміну трактування поведінки споживача як ірраціональної істоти. Ірраціональний характер економічної поведінки людини на основі інстинктів, які формують соціальні звички, призвів до необхідності зміни підходів підприємств до взаємодії зі споживачами. Метою дослідження визначено систематизацію поведінкових ефектів для цілей маркетингу та брендингу. Для досягнення поставленої мети використовувались загальнонаукові та спеціальні методи дослідження, зокрема індукції та дедукції, аналізу та синтезу, системний, порівняння. Результатом дослідження є виявлення сутності та принципів поведінкової економіки, як новітнього напряму економічної теорії, а також виділення поведінкових ефектів для цілей маркетингу та брендингу. Описано процес прийняття рішень споживачів в умовах невизначеності та ризику за Д. Канеманом. Доведено, що підприємства цілеспрямовано можуть впливати на рішення споживачів в умовах невизначеності та ризику на основі виявлених потреб, інтересів, мотивів. Виявлено роль маркетингу та брендингу у прийнятті рішень споживачів. Для швидкого рішення споживача на основі емоцій рекомендовано використовувати соціогуманітарні та інформаційно-комунікаційні технології, брендинг, технології та інструменти цифрового маркетингу, дизайн продукту, інтегровані маркетингові комунікації, звертання до емоцій, дизайн вражень, інші засоби маркетингу й брендингу. Систематизовано та описано поведінкові ефекти, які рекомендовано використовувати у маркетингу та брендингу для впливу на швидке рішення: «ефект прив’язки», «ефект якорювання», «ефект володіння», «ефект фреймінгу», «ефект IKEA», «ефект порівняння», «ефект очікування», «ефект ореолу», «ефект обрамлення», «ефект плацебо», «ефект доступності та афекту», «ефект довіри», «ефект соціального підтвердження». Практична цінність статті полягає у прикладних рекомендаціях застосування виділених поведінкових ефектів, що дозволяє впливати на вибір на основі швидкого емоційного рішення у кожній точці контакту на шляху споживача. Це формує цілісний позитивний клієнтський досвід та стійкі асоціації з продуктом і брендом. Покращення клієнтського досвіду віднесено до стратегічного завдання підприємства, яке в умовах цифрового середовища вирішується за рахунок фізичної та цифрової конвергенції.
МОДЕЛЮВАННЯ РОЗВИТКУ ТРАНСФЕРНОГО ПОТЕНЦІАЛУ ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА
Authors: Викрикач Максим
Published: January 2025

Моделювання розвитку трансферного потенціалу торговельного підприємства є критично важливим для ефективного управління і стратегічного планування. У сучасних умовах глобалізації та інтенсивної конкуренції торговельні підприємства стикаються з необхідністю швидко адаптуватися до змін ринкових умов і оптимізувати свої ресурси для досягнення конкурентних переваг. Трансферний потенціал підприємства відображає його здатність ефективно переміщувати ресурси, знання та технології з однієї частини організації до іншої, а також використовувати зовнішні можливості для покращення своєї діяльності. У статті аргументовано, що моделювання розвитку трансферного потенціалу торговельного підприємства є критично важливим для ефективного управління та стратегічного планування. Доведено, що застосування методики Сааті (аналіз ієрархій, AHP) у поєднанні з нечіткою логікою (Fuzzy AHP) дозволяє отримати точну і реалістичну модель, яка відображає складність та невизначеність реальних умов. Обґрунтовано, що такий підхід забезпечує багатовимірний аналіз діяльності підприємства, дозволяє враховувати невизначеність і варіабельність, а також підвищує точність і надійність управлінських рішень. Методика Fuzzy AHP знижує суб’єктивність експертних оцінок, забезпечуючи більш об'єктивне моделювання, що є особливо важливим в умовах нестабільного ринку. Використання інтегрованої методики дозволяє керівництву підприємства отримати комплексне розуміння поточного стану, визначити пріоритети, ефективно розподіляти ресурси та адаптуватися до змін у зовнішньому середовищі. Доведено, що це сприяє підвищенню прозорості процесів прийняття рішень, кращій координації між підрозділами і залученню зацікавлених сторін, що, в свою чергу, допомагає уникнути конфліктів і забезпечити синергію. Таким чином, обґрунтовано, що моделювання розвитку трансферного потенціалу є невід’ємною частиною стратегічного управління торговельним підприємством, забезпечуючи стійкий розвиток, конкурентоспроможність та ефективність в умовах динамічного ринкового середовища. Інтеграція нечіткої логіки в методику Сааті надає підприємству необхідні інструменти для оцінки та оптимізації внутрішніх процесів, реалізації інноваційних стратегій та досягнення довгострокового успіху.
ТЕОРЕТИКО-МЕТОДИЧНИЙ ПІДХІД ДО ОЦІНЮВАННЯ ПОТЕНЦІАЛУ ПІДПРИЄМСТВА
Authors: Онопрієнко Дмитро
Published: January 2025

У статті розкриті сутність і зміст теоретико-методичного підходу до оцінювання потенціалу підприємств аграрного сектору економіки в умовах циркулярної економіки. Визначені структурні складові потенціалу підприємства, а також модель його оцінювання. Запропонована система показників, що характеризуюють стан структурних елементів потенціалу та здійснений аналіз їх динаміки у 2019-2023 роках. Надана порівняльна характеристика потенціалів досіджуваних підприємств за вказаний період. Запропоновано математичний апарат визначення інтегральних показників структурних, функціональних та загального потенціалу підприємства, що забезпечує можливість надавати кількісні і якісні характеристики потенціалів підприємств агропромислового сектору економіки, необхідні для оцінки подальшого їх розвитку.
El futuro de los jaliscienses Imágenes, percepciones, expectativas. Jalisco a futuro 2050
Authors:   Universidad de Guadalajara, Acosta Silva Adrián , Gómez González Sandra Judith , Avilés González César Omar , Garibaldi Álvarez Eduardo
Published: January 2025

Este tercer volumen del ejercicio de actualización 2023 del proyecto Jalisco a futuro. Construyendo el porvenir, constituye una aportación cualitativamente significativa respecto de los ejercicios anteriores (1999, 2013,y 2019) sobre la opiniones, creencias y expectativas que tienen los jaliscienses respecto a su futuro como individuos y como colectividades. Si en los volúmenes previos del ejercicio de actualización 2023 (Jalisco hoy, y Jalisco mañana) se formularon actualizaciones diagnósticas y prospectivas sobre cada uno de los 6 ejes analíticos considerados, elaboradas a partir de la información estadística disponible (sobre todo de los datos del Censo de Población y Vivienda del 2020), las evidencias acumuladas en el campo de la investigación disciplinaria y las políticas públicas, y las perspectivas de expertos sobre algunos de los temas relevantes considerados en la actualización, en este reporte se exploran las visiones que una muestra importante de ciudadanos y ciudadanas de diversas regiones, edades y condiciones sociales de nuestra entidad expresaron a través de una encuesta cara a cara, que permite conocer cuáles son sus impresiones sobre el futuro de los distintos problemas críticos identificados en Jalisco a futuro, tanto a nivel de sus experiencias individuales como al nivel de los entornos sociales a los que pertenecen.