bluuebunny/crossref_metadata_2025 huggingface dataset:
Monstrous Femininity and Heroic Masculinity: “El Santo” versus “Las mujeres vampiro”
Authors: Slaughter Stephany
Published: May 2021

This article interrogates the framing of Mexican film heroes (El Santo) and monsters (Vampire women) through the lens of gender studies, specifically focusing on representations of the “monstrous feminine” in the form of vampire women in Santo contra las mujeres vampiro (1962) and Santo en la venganza de las mujeres vampiro (1970) who destabilize traditional gendered hierarchies and queer desires. However, much as their “bad woman” (mala mujer) celluloid predecessors, these women are framed as aberrations to be punished and the films ultimately reinforce more traditional gender roles.
La política del silencio y el exceso háptico-aural como representación del trauma en Elisa K
Authors: Etxabe Yanire Márquez
Published: May 2021

Elisa K, filme codirigido por los directores catalanes Jordi Cadena y Judith Colell, presenta una nueva propuesta visual para representar y revisitar el trauma femenino del estupro al integrar dos registros discursivos distintos entre sí. Basándose en la estética de la visualidad háptica y del exceso aural, los directores transgreden los límites del género fílmico y de lo puramente visual, para explorar de manera cinestética otros sentidos mediante la memoria corporal de sus espectadores. A través de este recurso, se establece un espacio en el que se rompe la política del silencio que envuelve el trauma para hacerse finalmente oír.
ANALISIS PENDETEKSI KECOCOKAN OBJEK PADA CITRA DIGITAL DENGAN METODE ALGORITMA SIFT DAN HISTOGRAM COLOR RGB
Authors: Al Caruban Rosidin , Sugiantoro Bambang , Prayudi Yudi
Published: May 2021

Through using tools of image processing on digital images just like gimp and adobe photoshop applications, an image on digital images can be a source of information for anyone who observes it. On one hand, those applications can easily change or manipulate the authenticity of the image. On the other hand, they can be misused to undermine the credibility of the authenticity of the image in various aspects. Thus, they can be considered as a crime. The implementation of the SIFT Algorithm (Scale Invariant feature transform) and RGB color histogram in Matlab can detect object fitness in digital images and perform accurate test. This study discusses the implementation of getting object fitness on digital image that has been manipulated by SIFT Algorithm method on the Matlab source. It is done by comparing the original image with the manipulated one. The object fitness in digital images can be obtained from a number of key points and other additional parameters through comparing number of pixels on the analyzed image and on the changed histogram in RGB color on each analyzed image. The digital image forensics which is known as one of the scientific methods commonly used in researches is aimed to obtain evidences or facts in determining the authenticity of the image on digital images. The use of the SIFT algorithm is chosen as an extraction method because it is invariant to scale, rotation, translation, and illumination changes. SIFT is used to obtain characteristics of the pattern of the gained key point. The tested result of the SIFT Algorithm method (Scale Invariant feature transform) is expected to produce a better image analysis.
KEJAHATAN SIBER DALAM BIDANG PERBANKAN
Authors: Faridi Muhammad Khairul
Published: May 2021

Teknologi internet sudah banyak diterapkan pada berbagai perusahaan salah satunya pada perbankan. Penerapan teknologi internet perbankan mampu meningkatkan efisiensi dan menurunkan biaya operasional perusahaan. Selain itu, nasabah juga dimudahkan untuk melakukan transaksi online dimanapun dan kapanpun. Namun keamanan informasi menjadi issue utama dalam penerapan teknologi internet dalam perbankan, dan pada awal tahun 2018 dunia dikejutkan dengan terjadinya pencurian data  melalui mesin ATM di 64 negara dan 13 diantaranya bank swasta dan milik pemerintah indonesia. Akibat dari kejadian tersebut bank swasta dan bank milik negara mengalami kerugian senilai 18 miliar rupiah. Tujuan dari makalah ini yaitu bagaimana mengidentifikasi jenis-jenis kejahatan perbankan berdasarkan peneliti sebelumnya serta bagaimana cara pencegahan dan penanggulangan tindak kejahatan pada perbankan. Dan hasil dari analisis terhadap beberapa penelitian tersebut terdapat 3 teknik kejahatan siber yang sering digunakan yaitu skimming, hacking dan malware. Dari ketiga jenis teknik kejahatan tersebut terdapat beberapa metode yang dapat digunakan untuk menanggulangi kejahatan pada perbankan yaitu dengan penerapan triple otentikasi, biometric dan smart card.
Evalusi Kinerja Hot Standby Router Protocol (HSRP) dan Gateway Load Balancing Protocol (GLBP) untuk Layanan Video Streaming
Authors: Akmaluddin Ahmad , Arini Arini , Masruroh Siti Ummi
Published: May 2021

Realtime (streaming) data communication has become a major requirement for companies and government institutions. Communication that occurs is not only limited to one particular local area but covers other areas so as to form a broad network (WAN). In building network infrastructure, one of the most important things is how networks can deal with failure (failure) on a computer network consists of failure of devices (devices) that affect Quality of Services (QoS). In every internet network design process, a redundant line is always added to complete the main line. So that if the main line is disrupted, data traffic can be transferred to the backup path, this process is called network redundancy. So that if one gateway dies, another gateway will immediately replace the dead gateway. There are two protocols included in the FHRP, namely Hot Standby Routing Protocol (HSRP), and Gateway Load Balancing Protocol (GLBP), these two protocols that can overcome this problem. So from that this study will discuss which protocol between the two protocols has the best performance in overcoming the problem. Methods of data collection with literature studies and literature studies, simulations carried out with 8 stages (problem formulation, conceptual models, input & output data, modeling, simulation, verification & validation, experimentation, and output analysis). The results of this study provide the best QoS value for the delay value is the HSRP ROUTER protocol, and for the value of packet loss is HSRP, and for throughput value is HSRP and the routing protocol that is appropriate for the network for video streaming services is HSRP
PAZIIM DIGITAL EVIDENCE ANALYSIS APPLICATION ON ANDROID SMARTPHONES WITH A LOGICAL ACQUISITION APPROACH
Authors: Hariyadi Dedy , Wijayanto Hendro , Sari Indah Daila
Published: May 2021

The use of social media in Indonesia has increased very rapidly in 2018 compared to the previous year. This makes a lot of social media made by the children of the nation appear, one of which is Paziim. Socializing on the internet is very easy to leak personal data. There are three aspects that can be utilized on online social networks (OSN) in the disclosure of private data to the public, namely the strength of the relationship (strong or weak), the type of relationship and the characteristics of one's habits. Mobile forensics is needed to analyze digital evidence on social media applications installed on Android smartphones. Indonesia through the National Standardization Agency (BSN) also issued standards related to digital forensics. Standards which are derived from ISO / IEC regulate Security Techniques - Guidelines for the Identification, Collection, Acquisition and Preservation of Digital Evidence. This standardization is known as SNI ISO / IEC 27037: 2014. From the results of cell phone forensic analysis on the Paziim application, the results found the username, coordinates, device models, and operators used by users in SQLite Web_Data and OneSignal.xml files
MAKING OF DIGITAL FORENSIC READINESS INDEX (DiFRI) MODELS TO MALWARE ATTACKS
Authors: Pratama Yogi
Published: May 2021

The increasing number of malware spread in the world today, then there will be more opportunities to commit crime, so readiness is needed for every internet user in dealing with these crimes. The readiness to handle crime is called digital forensic readiness. Therefore, we need a specific digital forensic readiness model to measure the level of readiness of internet users or institutions in achieving malware attacks. This model has the main components used to determine or calculate the level of readiness of internet users or institutions, the main components are the strategy component, the policy & procedure component, the technology & security component, the digital forensic response component, the control & legality component. The calculation method used in this study is a Likert Scale, with this method the results will be obtained that are closer to the real situation. The value / index of readiness level obtained will provide recommendations to internet users and these recommendations can be used to make improvements properly and on target.
Online Public Access Catalogue: Factors Affecting Use E-Catalog
Authors: Ardiani Farida
Published: May 2021

Online Public Access Catalog (OPAC) is one of the e-catalog information technologies applied in libraries. OPAC is a library information retrieval system that can be accessed online. State Islamic University of Sunan Kalijaga Yogyakarta has been using OPAC since 2012 and OPAC users are increasing from year to year. An information system will be used by users if it suits their needs. The successful implementation of OPAC raises questions about the factors that influence this success. For this reason, this study aims to determine the factors that influence users to use OPAC. Structural Equation Modeling (SEM) is a multivariate statistical technique which is a combination of factor analysis and regression analysis (correlation) which aims to examine the relationships between variables in a model. Processing using SEM will be carried out to find the relationship between the variables to be tested, which variables are interconnected, and are there any unrelated variables. The results of processing the variables using SEM can show what variables attract users to use the e-catalog. Acceptance of information systems can be measured by several evaluation models that have been developed at this time. There are many evaluation models used to measure. Technology Acceptance Model (TAM) is the appropriate model to use for this study, because this study is about the acceptance of a system. In addition, several previous studies used by researchers as references also used TAM as their study method to assess user acceptance of a system. This study modifies TAM, which is used to determine user acceptance of an information system, by adding three exogenous variables, information quality, perceived enjoyment, and user interface. Results of this study proved that information quality, user interface, perceived usefulness, perceived ease of use, and behavioral intention to use, are all factors that influence the actual use of OPAC. Perceived enjoyment is a variable that cannot be proved affects the actual use of OPAC.
Pengategorian Provinsi Berdasarkan Kelompok Sukses dan Gagal dalam Penanganan Pandemik Covid-19 di Indonesia Menurut Analisis Diskriminan
Authors: Susdarwono Endro Tri
Published: May 2021

An assessment of categorizing the handling of Covid-19 by the Regional Government is needed, this categorization includes the handling performance (KP) and the death rate (TK) of Covid-19. This was done to see how serious the local government is in handling Covid-19. The approach in this study uses a descriptive approach, this approach aims to describe or describe the categorization of provinces based on groups that have succeeded and failed in handling the Covid-19 pandemic in Indonesia. In this research, the method used is quantitative method. The quantitative approach used is discriminant analysis. The conclusion of this study is that the discriminant function formed in this study is Z = 0.893 KP + 0.451 TK. The results of eigenvalues in this study indicate that the magnitude of Canonical Correlation is 0.797 or the amount of Square Canonical Correlation (CR2) = (0.797) 2 or equal to 0.635. So it can be concluded that 63.5% of the variation between groups of successful and failed provinces can be explained by the discriminant variables of the KP and TK ratios. The view of the matrix structure in this study shows that the amount of loading for KP is 0.842 and the amount of loading for TK is 0.332. The two variables of the Covid 19 handling ratio are high enough so that the discriminant score can be interpreted as a measure of the success of the handling of Covid 19 at the Provincial Government. Meanwhile, the results of the classification matrix show that 32 observations have been classified correctly and only two observations are classified incorrectly, namely the observations number 18 and 19, so the classification accuracy is (32/34) or 94.1%.
Cencillo. Su filosofía
Authors: Domínguez Atilano
Published: May 2021

Este texto, fechado el 29-05-1971, fue presentado, como trabajo del Curso de Doctorado (1971-1972), que fue dictado por el Prof. Luis Cencillo, en la Facultad de Filosofía de la Universidad Complutense de Madrid, sobre «el problema del conocimiento». Está redactado, sin embargo, a partir de varias de sus obras y subraya las líneas de fuerza de su Filosofía.
Implementation of educational policies for migrants: A case study in the Swiss canton of Geneva
Authors: Fouquet-Chauprade Barbara , Napoli Julia
Published: May 2021

The Swiss context presents a specific pattern being a confederal country relying on a subsidiarity principle. Thus, the cantons operate in a framework of a reduced power of central authority (Boulenger et al., 2012; Revaz, 2020) and are autonomous regarding education policies at local level (Akkari, 2019). However, since the adoption of a new law in 2005, the Federal Council, cantons, municipalities and cities officially collaborate on migration policy (Chifelle, 2018; Facchinetti, 2012). In this particular context, the confederation developed migration policies giving guidance to cantonal governments. Our research aimed at analyzing a confederal policy guidance on migrants’ education and its interpretation in the canton of Geneva. In particular, we examined the ”decoupling” between general guidance from the Confederation and the implementation at local level. For this purpose, we studied the implementation of a cantonal program named L’école des mamans (mothers’ school) dedicated to prepare migrants’ families for their children enrolment in primary school. Our main results show that there is a distortion between policy objectives and the implementation phase.  We also observe a model of resistance to change with no modification of actors’ practices towards migrants’ parents despite the new integration policy guidance.
Reacciones y abordajes de las políticas educativas frente a los flujos migratorios: Una revisión en clave comparada de los casos de Chile y Cataluña
Authors: Quezada Gabriela , Rivera-Vargas Pablo , Fardella Carla
Published: May 2021

Este artículo presenta los resultados de una investigación cuyo propósito fue explorar y analizar el proceso de configuración y situación actual de las políticas educativas para el alumnado extranjero en Chile y la Comunidad Autónoma de Cataluña. Desde un enfoque cualitativo, y a partir de un estudio documental en clave comparada, se edificó una visión integral del escenario de las políticas e instrumentos de acción pública para la escolarización del alumnado extranjero en ambos contextos. Los resultados muestran más contrastes que semejanzas. Entre las diferencias destacan los distintos procesos de configuración de estas acciones donde influyen la evolución del fenómeno migratorio y las características de sus sistemas políticos y educativos. También contrastan los ámbitos abordados por estas acciones y las formas en que se materializa la educación inclusiva para el alumnado extranjero. La semejanza más relevante es la incorporación de la educación inclusiva y educación intercultural como enfoques centrales de ambos sistemas educativos y de las acciones en favor de la escolarización de este alumnado. El valor del estudio en clave comparada radica en la mirada extensa, y profunda sobre el desarrollo de políticas educativas e instrumentos de acción pública para abordar el acelerado flujo migrante en los sistemas escolares.
Migrações internacionais e o direito à educação: Desafios para o enfrentamento de desigualdades pelas políticas dos sistemas de ensino
Authors: Bruel Ana Lorena , Rigoni Isabelle , Armagnague Maïtena
Published: May 2021

Estudos sobre a situação de estudantes migrantes internacionais na escola obrigatória são cada vez mais frequentes na literatura educacional internacional. Observa-se o fortalecimento da produção de documentos internacionais que procuram orientar o debate sobre as políticas de migração internacional e a defesa do direito à educação como um direito humano fundamental garantido pela Declaração Universal dos Direitos da Criança, ratificada por vários países, independente do estatuto de cidadania ou da existência de documentos oficiais de identidade. Os processos migratórios internacionais são múltiplos e heterogêneos. São plurais as origens da migração, como são plurais as formas de acolhimento nos países de destino ou de passagem. No campo da política educacional, as pesquisas observam que estudantes migrantes internacionais podem passar por processos de escolarização totalmente diversos, com políticas de acolhimento e permanência muito distintas, a depender da escola, rede de ensino ou país em que se encontrem. Nesse contexto internacional heterogêneo e complexo, apresentamos este dossiê com o objetivo de contribuir para uma reflexão ampliada sobre as políticas educacionais comparadas para as populações migrantes internacionais em diferentes países, garantindo multiplicidade de vozes, perspectivas teóricas e campos de estudo.
Experience of the cultural route in the space of the tourist landscape
Authors: Moreno-Kamińska Natalie
Published: May 2021

Cultural routes present the values or elements of cultural heritage. They have been permanently inscribed in the landscape of Poland and Europe, thanks to their potential, in the context of historical memory, protection of tangible and intangible heritage, education, and tourism. They are tools for popularizing and bringing out the ethos and identity of the inhabitants. In the context of the development of cultural tourism and the introduction of new trails to the tourist landscape, it is worth considering the role of the experiences acquired by travelers through overcoming the subsequent stages of the cultural route. Participation in activities prepared by trail organizers plays an important role in enabling visitors and natives to learn about the heritage of a given area or to take root in the traditions of a region or nation. The analysis is based on research concerning the tourist landscape, cultural routes, and the author’s own experiences.
Musealized landscapes and petrified landscapes
Authors: Stobiecka Monika
Published: May 2021

The text aims to reflect upon the notion of landscape in the context of exhibitions; more precisely, it aims to do so in relation to the musealization of archaeological heritage and presentation of archaeology. The last 30 years of museum transformations, referred to as “the age of museums,” and the digital shift in museology have had a significant impact on building archaeological narratives in museums and beyond. Immersive and telematic landscapes, currently being constructed in museums, allow for sensorial engagement, broadened perceptive possibilities, and more intense interest in archaeology with the use of complex and convincing visions of the past. Hence, the musealized landscape presented in this paper is to go beyond the traditional criticism of multimedia in museums; it is an attempt to appreciate the cognitive opportunities provided by modern archaeological exhibitions.
Radical empiricism and machine learning research
Authors: Pearl Judea
Published: May 2021

I contrast the “data fitting” vs “data interpreting” approaches to data science along three dimensions: Expediency, Transparency, and Explainability. “Data fitting” is driven by the faith that the secret to rational decisions lies in the data itself. In contrast, the data-interpreting school views data, not as a sole source of knowledge but as an auxiliary means for interpreting reality, and “reality” stands for the processes that generate the data. I argue for restoring balance to data science through a task-dependent symbiosis of fitting and interpreting, guided by the Logic of Causation.
The effect of acupressure on the level of the blood pressure, respiratory rate, and heart rate in patients with the brain contusion under mechanical ventilation
Authors: Moslehi Azam , Yadollahi Farokh , Hasanpour Dehkordi Ali , Kabiri Majid , Salehitali Shahriyar
Published: May 2021

Objectives

Injuries induced by the brain trauma from mild to life-threatening therefore prevents these complications need psychological, environmental, and physical support. Acupressure by reduces muscle tension, improves blood circulation and stimulates endorphins secretion naturally reduce pain in these patients therefore the aim of this study was to evaluate effect of acupressure on the level of the blood pressure, respiratory rate, and heart rate in patients with the brain contusion under mechanical ventilation.

Methods

The present study was a clinical trial with a sample size of 64 brain contusion patients who were selected based on available sampling and then randomly assigned to control and experimental groups. Demographic information and check list of blood pressure, heart rate, and respiratory rate were recorded before intervention in two groups then acupressure at the p6 point for 10 min in both hands at the morning and evening for two consecutive days is done in intervention group while in control group this pressure was applied at the same time point at an inactive point such as thumb hands. After acupressure for both groups, physiological index was measured immediately, half and 1 h after every acupressure. Data were collected using a demographic questionnaire and physiological sheet. Data was analyzed using SPSS 21 software and analytical statistical tests (independent t-test, chi-square, Fisher’s exact test).

Results

The mean of blood pressure, heart rate, and respiratory rate before acupressure there was no significant statistical difference between two groups (p>0.05). but the mean of two consecutive days of blood pressure, heart rate, and respiratory rate after acupressure in the intervention group than control group was significantly different (p<0/05). Therefore, physiologic index before acupressure than after acupressure in the intervention group was significant statistical difference (p<0.001). The mean difference before the intervention than 12 h after the last intervention between two group was significant statistical difference (p<0/05) which that detected the stability of the effect of acupressure.

Conclusions

The results indicate that p6 point acupressure in the brain contusion patients under mechanical ventilation has been associated with improved blood pressure, pulse rate, and respiratory rate. While confirmation of these results requires further studies, but use of complementary medicine in recovery the physical condition and strengthening of the effect of nursing care of these patients should be considered.
Automated system for dispatching the movement of unmanned aerial vehicles with a distributed survey of flight tasks
Authors: Gura Dmitry , Rukhlinskiy Victor , Sharov Valeriy , Bogoyavlenskiy Anatoliy
Published: May 2021

Over the past decade, unmanned aerial vehicles (UAVs) have received increasing attention and are being used in the areas of harvesting, videotaping, and the military industry. In this article, the consideration is focused on areas where video recording is required for ground inspections. This paper describes modern communication technologies and systems that enable interaction and data exchange between UAVs and a ground control station (GCS). This article focuses on different architectures of communication systems, establishing the characteristics of each to identify the preferred architecture that does not require a significant consumption of resources and whose data transmission is reliable. A coherent architecture that includes multiple UAVs, wireless sensor networks, cellular networks, GCSs, and satellite network to duplicate communications for enhanced system security has been offered. Some reliability problems have been discussed, the solution of which was suggested to be a backup connection via satellite, i.e., a second connection. This study focused not only on the communication channels but also on the data exchanged between system components, indicating the purpose of their application. Some of the communication problems and shortcomings of various systems, as well as further focus areas and improvement recommendations were discussed.
representación de la pandemia del COVID-19 en los Doodles de Google
Authors: Berlanga-Fernández Inmaculada , Sánchez-Esparza Marta
Published: May 2021

El presente trabajo estudia los Doodles de la página principal de la plataforma de búsqueda de Google como un ejemplo de marketing sensorial y experiencial. Se centra concretamente en los Doodles publicados durante el confinamiento por el covid-19 que hicieron referencia de alguna forma a la pandemia. El objetivo es mostrar cómo Google con esta estrategia recupera las tres funciones tradicionales de los medios de comunicación masivos: formar, informar y entretener. Se ha llevado a cabo un estudio cualitativo a través de una herramienta de evaluación y medida de las comunicaciones experienciales de marca que utilizan medios digitales diseñada a partir de la Matriz Experiencial de Schmitt. El método combina la observación y sistematización de los Módulos Experienciales y el examen de los Expros o diferentes Proveedores de Experiencias que se utilizan para dar forma a cada acción experiencial, y que en el caso de los Doodlesson ocho: imágenes, textos, animaciones, sonidos, herramientas de interactuación, herramientas de compartición, herramientas para ampliar información y herramientas de intercambio de información o producción colectiva. Los resultados muestran una estrategia enfocada en dos direcciones: concienciar a la ciudadanía y mostrar agradecimiento a determinados sectores de la población. A pesar de simplificarse la intensidad de la estimulación sensorial de los Doodles con respecto a otros momentos estudiados, se afirma que pueden considerarse una experiencia donde se comparten sentimientos, sensaciones, pensamientos y actuaciones con la audiencia, y que además se hace de forma pedagógica, lúdica y emotiva.
Percepción del neuromarketing por parte de los jóvenes españoles
Authors: Martín Bermúdez Cristina , Melendo Rodríguez-Carmona Laura
Published: May 2021

El presente trabajo versa acerca del estado del neuromarketing en la actualidad y tiene como objetivo revisar de forma exhaustiva la percepción de los jóvenes, centrándose en el análisis del grado de conocimiento y de la aceptación que genera dicha disciplina en este grupo de interés. La realización de esta publicación se basa en una metodología mixta. En cuanto a la metodología cualitativa, se han realizado entrevistas telefónicas a las siguientes organizaciones: Asociación de Marketing de España, Asociación Española de Neuromarketing y Neurocomunicación, Inside Brain y Sociograph. Por otra parte, en lo que a la metodología cuantitativa se refiere, se ha incluido una encuesta al público objetivo. Tras la investigación, podemos resaltar que el neuromarketing es una disciplina aún desconocida por los jóvenes de nuestro país, es decir, los futuros consumidores. Sin embargo, los expertos auguran que este panorama va a cambiar. En cuanto a la participación, nuestro grupo de interés no ha mostrado recelo y tampoco claras vinculaciones hacia la controversia que suscita esta disciplina. Consecuentemente, la valoración en conjunto de todos los parámetros estudiados es favorable.
Percepción de sabores de malteadas a través de canales sensoriales por medio de electroencefalografía y galvanometría
Authors: Valenzuela Reinoso Héctor Orlando , Aristizabal Aristizabal Stephania , Díaz Ariza Natalia
Published: May 2021

Debido a los avances en las neurociencias, la evolución y accesibilidad a dispositivos biométricos, que permiten la captura de respuestas fisiológicas ante estímulos externos, se ha presentado una forma diferente de conocer al consumidor y poder adaptar todas las estrategias de mercadeo lo más personalizado posible en una disciplina llamada Neuromarketing. Atendiendo a esta realidad, el objetivo de la presente investigación es analizar de forma experimental la percepción frente a ciertos estímulos sensoriales derivados de cinco sabores (vainilla, fresa, chocolate, chicle y cookies and cream) de malteadas pertenecientes a la industria de helados y postres. Se realizó una muestra de 20 sujetos, seleccionados mediante una entrevista semiestructurada para garantizar que no habían consumido los sabores de esas malteadas. Posteriormente, fueron expuestos a los cinco sabores en tres momentos diferentes, sólo con el olfato como primer momento, sólo con el canal sensorial del gusto y, por último, sólo con el canal sensorial de la vista. Esto nos permitió capturar la actividad cerebral de ondas (theta, alpha, beta y hi-beta), y también la actividad galvánica, mediante un electroencefalograma (EEG) y un medidor (GSR). Los resultados permitieron observar que los sabores de chocolate y fresa son los que mostraron más cambios y diferencias de género, así mismo, el canal del olfato es el que mayor incidencia tiene en la forma como se perciben los sabores.
Actores clave y formación en el sector del telemarketing. Un estudio de caso aplicando el análisis de redes sociales
Authors: Paniagua  López Julián
Published: May 2021

En este artículo se explica la organización del trabajo del sector del telemarketing. El objetivo es describir y analizar dos vulnerabilidades detectadas que afectan a la eficiencia y a la obtención del valor en las empresas de este sector. En primer lugar, se describirá la estructura comunicativa formal basada en las categorías profesionales del convenio colectivo, poniendo el centro de atención en la función de los actores clave de la organización y su línea de comunicación con los demás actores. La vulnerabilidad encontrada es la duplicación de funciones de los actores clave. En segundo lugar, se analizará el proceso formativo y las condiciones laborales de los teleoperadores. La vulnerabilidad es la deficiente formación de los trabajadores que afecta a la calidad del servicio. El método utilizado es el denominado análisis de redes sociales. Los datos reticulares se tomaron con la observación participante y se ha usado el programa informático UCINET para elaborar el correspondiente grafo. La conclusión es que ambas vulnerabilidades están íntimamente relacionadas porque pertenecen de manera integral a la organización del trabajo, afectan al buen funcionamiento diario y a la línea de comunicación tanto interna de los miembros de la empresa como a la externa de la empresa con los clientes.
Supermercados, redes sociales y covid-19: neuromarketing y humanización del mensaje
Authors: Ardanza-Ruiz Patricia , Lavín José M.
Published: May 2021

Los supermercados utilizan toda serie de técnicas de marketing para atraer a sus clientes potenciales a su establecimiento e incitarles a comprar sus productos. Una de las técnicas más novedosas en este ámbito ha sido el neuromarketing, ciencia que estudia los efectos de la publicidad y otras acciones de comunicación en el cerebro humano con la intención de poder llegar a predecir la conducta del consumidor a partir de las impresiones creadas. Este trabajo se centra en el estudio de las técnicas de neuromarketing utilizadas por los supermercados de nuestro país en sus redes sociales durante el confinamiento debido a la pandemia de la COVID-19, de forma que se pueda determinar que dichas técnicas varían en comparación de situaciones normales, para lo que se han utilizado como ejemplos Carrefour e Hipercor. Se ha realizado una investigación con enfoque cualitativo donde se ha desarrollado una comparativa sobre la comunicación en redes sociales (Instagram, Facebook y Twitter) realizada por dichos supermercados a nivel nacional antes de la crisis de la COVID-19 y durante la misma. Se ha observado que la publicidad varió de un 10-30% de comunicación enfocada al cliente antes de la crisis, a un 100% durante la misma. Llegando a la conclusión de que en tiempo de crisis el neuromarketing sale más a la luz, humanizando más a las empresas para situarse más cerca del cliente. También se puede observar que las técnicas usadas varían dependiendo de cada supermercado y de la etapa de la crisis por la que esté pasando.
aplicación del neuromarketing al ámbito del turismo: una revisión bibliográfica
Authors: Moral-Moral María
Published: May 2021

El sector turístico es una actividad económica con un destacable peso en la economía mundial y nacional. La actual situación motivada por la pandemia del Covid-19 conducen a la necesidad de implementar técnicas y procedimientos que contribuyan a conocer las expectativas del turista y a mejorar la experiencia hacia el destino turístico con el objeto de incrementar su nivel de satisfacción. En este sentido, el desarrollo de las técnicas de neuromarketing aplicadas al sector turístico puede contribuir a mejorar la comprensión de los procesos emocionales y cognitivos de un turista y que deriven en un determinado comportamiento relacionado con la elección de un destino, nivel de satisfacción ante una experiencia turística, entre otros. Este artículo realiza una revisión de la literatura académica con el objeto de identificar la contribución del neuromarketing al campo del turismo. Para ello, se ha realizado una búsqueda bibliográfica en las principales bases de datos científicas (Wos, Scopuso Dialnet, entre otras). Los resultados muestran el estado actual del conocimiento en esta área y las futuras líneas de investigación a desarrollar. Cabe destacar, que la vinculación del neuromarketing con el turismo es aún incipiente. Se trata de un campo de investigación nuevo y con escasa atención entre los investigadores. En consecuencia, se recomienda el desarrollo de investigaciones empíricas más amplias que contribuyan a la implementación de técnicas de neuromarketing entre los responsables y gerentes turísticos.
Comportamiento de compra y marketing de los sentidos: un análisis de su influencia en los compradores de moda
Authors: Marín Dueñas Pedro Pablo , Gómez Carmona Diego
Published: May 2021

Frente a consumidores cada vez mejor informados y más exigentes, que también buscan que su compra se convierta en una experiencia y a la creciente importancia de los portales de compra onlinefrente al retailfísico, se hace necesario el desarrollo de estrategias en el punto de venta para atraer a los compradores y sigan acudiendo a las mismas, no sólo a realizar una compra, sino a pasar tiempo en la tienda. Y, en este sentido, una de las grandes diferencias (por no decir el punto fuerte) entre la tienda física y la onlinees la experiencia física de poder tocar y sentir el producto. La tienda no debe ser entendida solo como un punto de venta, sino que se debe configurar como un espacio donde vivir experiencias. Y es aquí, integrada dentro de la estrategia de trade marketing, donde cobra especial relevancia el marketing de los sentidos. Partiendo de esta premisa, la presente investigación se centra en el estudio del marketing sensorial utilizado por las tiendas de moda del grupo Inditex y, más concretamente, la influencia que el uso de dichas técnicas tiene en el comportamiento de compra de los consumidores y en cómo estos perciben la generación de experiencias. Para ello se aplicará la metodología cuantitativa de la encuesta a una muestra de la población cuyas respuestas se estudian a través del software estadístico SPSS. De los resultados se desprende que si bien el uso de estas técnicas tiene una influencia positiva en los consumidores desde el punto de vista de la experiencia de compra, realmente no les influyen en la decisión de compra final.
Effects of Augmented Eccentric Load Bench Press Training on One Repetition Maximum Performance and Electromyographic Activity in Trained Powerlifters
Authors: Montalvo Samuel , Gruber Lance D. , Gonzalez Matthew P. , Dietze-Hermosa Martin S. , Dorgo Sandor
Published: May 2021

Montalvo, S, Gruber, LD, Gonzalez, MP, Dietze-Hermosa, MS, and Dorgo, S. Effects of augmented eccentric load bench press training on one repetition maximum performance and electromyographic activity in trained powerlifters. J Strength Cond Res 35(6): 1512–1519, 2021—Augmented eccentric load (AEL) training has been shown to elicit greater lower-body muscular strength increases and faster performance improvements compared with traditional strength training. However, it is unknown whether AEL training could provide similar improvements in upper-body muscular strength. Therefore, this study investigated the effects of a 4-week AEL training program on bench press one repetition maximum (1RM) strength, bar kinetics and kinematics, and surface electromyography (EMG) activity. Eight competitive powerlifters completed 5 training sessions consisting of 7 sets of a single repetition with up to 5 minutes rest between sets. Each session was completed at a predetermined AEL percentage consisting of 90% 1RM for concentric and supramaximal loads ranging from 105 to 125% 1RM during the eccentric phase with the use of eccentric hooks. After 4 weeks of AEL training, 1RM performance significantly increased from pretest to posttest (116.62 ± 27.48–124.28 ± 26.96 kg, p = 0.001). In addition, EMG amplitude of the pectoralis major decreased during the 125% AEL session to 59.86 ± 15.36% of pretest 1RM EMG values (p = 0.049, effect sizes [ESs] = 0.69). Furthermore, peak power of 1RM increased by 36.67% from pretest to posttest (p = 0.036, ES = 0.58). These study findings suggest that incorporating AEL bench press training into a 4-week training cycle may be a novel strategy to improve 1RM performance in competitive powerlifters in a short period.
Similar Morphological and Functional Training Adaptations Occur Between Continuous and Intermittent Blood Flow Restriction
Authors: Davids Charlie J. , Raastad Truls , James Lachlan P. , Gajanand Trishan , Smith Emily , Connick Mark , McGorm Hamish , Keating Shelley , Coombes Jeff S. , Peake Jonathan M. , Roberts Llion A.
Published: May 2021

Davids, CJ, Raastad, T, James, L, Gajanand, T, Smith, E, Connick, M, McGorm, H, Keating, S, Coombes, JS, Peake, JM, and Roberts, LA. Similar morphological and functional training adaptations occur between continuous and intermittent blood flow restriction. J Strength Cond Res 35(7): 1784–1793, 2021—The aim of the study was to compare skeletal muscle morphological and functional outcomes after low-load resistance training using 2 differing blood flow restriction (BFR) protocols. Recreationally active men and women (n = 42 [f = 21], 24.4 ± 4.4 years) completed 21 sessions over 7 weeks of load-matched and volume-matched low-load resistance training (30% 1 repetition maximum [1RM]) with either (a) no BFR (CON), (b) continuous BFR (BFR-C, 60% arterial occlusion pressure [AOP]), or (c) intermittent BFR (BFR-I, 60% AOP). Muscle mass was assessed using peripheral quantitative computed tomography before and after training. Muscular strength, endurance, and power were determined before and after training by assessing isokinetic dynamometry, 1RM, and jump performance. Ratings of pain and effort were taken in the first and final training session. An alpha level of p < 0.05 was used to determine significance. There were no between-group differences for any of the morphological or functional variables. The muscle cross sectional area (CSA) increased pre-post training (p = 0.009; CON: 1.6%, BFR-C: 1.1%, BFR-I: 2.2%). Maximal isometric strength increased pre-post training (p < 0.001; CON: 9.6%, BFR-C: 14.3%, BFR-I: 19.3%). Total work performed during an isokinetic endurance task increased pre-post training (p < 0.001, CON: 3.6%, BFR-C: 9.6%, BFR-I: 11.3%). Perceptions of pain (p = 0.026) and effort (p = 0.033) during exercise were higher with BFR-C; however, these reduced with training (p = 0.005–0.034). Overall, these data suggest that when 30% 1RM loads are used with a frequency of 3 times per week, the addition of BFR does not confer superior morphological or functional adaptations in recreationally active individuals. Furthermore, the additional metabolic stress that is proposed to occur with a continuous BFR protocol does not seem to translate into proportionally greater training adaptations. The current findings promote the use of both intermittent BFR and low-load resistance training without BFR as suitable alternative training methods to continuous BFR. These approaches may be practically applicable for those less tolerable to pain and discomfort associated with ischemia during exercise.
Evaluation of High-Intensity Interval Training and Beta-Alanine Supplementation on Efficiency of Electrical Activity and Electromyographic Fatigue Threshold
Authors: Herda Ashley A. , Smith-Ryan Abbie E. , Kendall Kristina L. , Cramer Joel T. , Stout Jeffrey R.
Published: May 2021

Herda, AA, Smith-Ryan, AE, Kendall, KL, Cramer, JT, and Stout, JR. Evaluation of high-intensity interval training and beta-alanine supplementation on efficiency of electrical activity and electromyographic fatigue threshold. J Strength Cond Res 35(6): 1535–1541, 2021—The purpose of this study was to determine the effects of high-intensity interval training (HIIT) with or without β-alanine (BA) supplementation on the electromyographic fatigue threshold (EMGFT) and efficiency of electrical activity (EEA) in young women. Forty-four women (mean ± SD; age [yrs]: 21.7 ± 3.7; height [cm]: 166.3 ± 6.4; body mass [kg]: 66.1 ± 10.3) were randomly assigned to one of 3 treatment groups. The supplement groups performed HIIT on the cycle ergometer 3 times·wk−1 for 6 weeks. Electromyographic fatigue threshold and EEA were assessed at baseline (PRE), after 3 weeks of training (MID), and after 6 weeks of HIIT (POST). Two 2-way mixed factorial analyses of variance (time [PRE vs. MID vs. POST] × treatment (BA vs. PL vs. CON)] were used to analyze EMGFT and EEA with a predetermined level of significance α of 0.05. For EMGFT, there was no interaction (p = 0.26) and no main effect for time (p = 0.28) nor treatment (p = 0.86); thus, there were no changes in EMGFT regardless of training or supplementation status. For EEA, there was no interaction (p = 0.70) nor treatment (p = 0.79); however, there was a main effect for time (p < 0.01). Our findings indicated that neither training nor supplementation was effective in improving EMGFT in women. Efficiency of electrical activity was altered, potentially because of a learning effect. Coaches and practitioners may not use these tests to monitor training status; however, they may find EEA as a useful tool to track cycling efficiency.
Level of Effort: A Reliable and Practical Alternative to the Velocity-Based Approach for Monitoring Resistance Training
Authors: Hernández-Belmonte Alejandro , Courel-Ibáñez Javier , Conesa-Ros Elena , Martínez-Cava Alejandro , Pallarés Jesús G.
Published: May 2021

Hernández-Belmonte, A, Courel-Ibáñez, J, Conesa-Ros, E, Martínez-Cava, A, and Pallarés, JG. Level of effort: A reliable and practical alternative to the velocity-based approach for monitoring resistance training. J Strength Cond Res 36(11): 2992–2999, 2022—This study analyzed the potential of the level of effort methodology as an accurate indicator of the programmed relative load (percentage of one-repetition maximum [%1RM]) and intraset volume of the set during resistance training in the bench press, full squat, shoulder press, and prone bench pull exercises, through 3 specific objectives: (a) to examine the intersubject and intrasubject variability in the number of repetitions to failure (nRM) against the actual %1RM lifted (adjusted by the individual velocity), (b) to investigate the relationship between the number of repetitions completed and velocity loss reached, and (c) to study the influence of the subject's strength level on the aforementioned parameters. After determining their individual load-velocity relationships, 30 subjects with low (n = 10), medium (n = 10), and high (n = 10) relative strength levels completed 2 rounds of nRM tests against their 65, 75, 85, and 95% 1RM in the 4 exercises. The velocity of all repetitions was monitored using a linear transducer. Intersubject and intrasubject variability analyses included the 95% confidence intervals (CIs) and the the standard error of measurement (SEM), respectively. Coefficient of determination (R2) was used as the indicator of relationship. nRM showed a limited intersubject (CI ≤ 4 repetitions) and a very low intrasubject (SEM ≤1.9 repetitions) variability for all the strength levels, %1RM, and exercises analyzed. A very close relationship (R
2 ≥ 0.97) between the number of repetitions completed and the percentage of velocity loss reached (from 10 to 60%) was found. These findings strengthen the level of effort as a reliable, precise, and practical strategy for programming resistance training.
Reported Benefits of Low-Dose Naltrexone Appear to Be Independent of the Endogenous Opioid System Involving Proopiomelanocortin Neurons and β-Endorphin
Authors: Metz Marissa J. , Daimon Caitlin M. , Hentges Shane T.
Published: May 2021

Naltrexone is an opioid receptor antagonist approved for the treatment of alcohol and opioid use disorders at doses of 50–150 mg/d. Naltrexone has also been prescribed at much lower doses (3–6 mg/d) for the off-label treatment of inflammation and pain. Currently, a compelling mechanistic explanation for the reported efficacy of low-dose naltrexone (LDN) is lacking and none of the proposed mechanisms can explain patient reports of improved mood and sense of well-being. Here, we examined the possibility that LDN might alter the activity of the endogenous opioid system involving proopiomelanocortin (POMC) neurons in the arcuate nucleus of the hypothalamus (ARH) in male and female mice. Known actions of POMC neurons could account for changes in pain perception and mood. However, using electrophysiologic, imaging and peptide measurement approaches, we found no evidence for such a mechanism. LDN did not change the sensitivity of opioid receptors regulating POMC neurons, the production of the β-endorphin precursorPomcmRNA, nor the release of β-endorphin into plasma. Spontaneous postsynaptic currents (sPSCs) onto POMC neurons were slightly decreased after LDN treatment and GCaMP fluorescent signal, a proxy for intracellular calcium levels, was slightly increased. However, LDN treatment did not appear to change POMC neuron firing rate, resting membrane potential, nor action potential threshold. Therefore, LDN appears to have only slight effects on POMC neurons that do not translate to changes in intrinsic excitability or baseline electrical activity and mechanisms beyond POMC neurons and altered opioid receptor sensitivity should continue to be explored.