Información política e imagen de candidatos en las campañas presidenciales de 2006: un modelo explicativo del cambio de opinión a nivel individual
Authors: Moreno Alejandro , Martínez María Teresa 
Published: August 2018

<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><p class="MsoNormal">Este artículo analiza los patrones de cambio en la imagen que los electores tenían sobre los candidatos presidenciales en 2006, y el grado en el que dichos cambios se debieron a la información política vertida durante las campañas. Las pruebas empíricas sobre el efecto persuasivo de la información política derivan del estudio <em>Panel México 2006</em>, que consiste en tres rondas de entrevistas realizadas a las mismas personas a nivel nacional: una antes del inicio de las campañas, la segunda hacia el final de éstas, y la tercera después de la elección presidencial.</p><p class="MsoNormal">Los resultados muestran que los mayores cambios de opinión tuvieron lugar, principalmente, entre los electores más expuestos a las noticias televisivas. 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