THE ROLE OF PERSONNEL STRATEGY IN IMPROVING THE EFFICIENCY OF INDUSTRIAL ENTERPRISES
Authors: Cherep Oleksandr , Bekhter Lilija 
Published: August 2024

The purpose of this article is to study the role of personnel strategy in improving the efficiency of industrial enterprises, ensuring the growth of the level of social and economic security, as well as the formation of areas for increasing the efficiency of enterprises under the conditions of the variability of the market environment, digitalization. The article provides an overview of scientists’ approaches to defining the concept of personnel strategy; operational performance of enterprise activity was investigated; the impact of employees’ work and the results of enterprise operation were determined; the problems of enterprises that should be considered during the implementation of personnel strategy have been outlined; recommendations for the use of personnel strategies at industrial enterprises have been generated. Methodology. The study used general scientific methods of research for the purpose of achieving the established goal and performing the missions, namely: generalization and comparison; economic and statistical; analysis and synthesis, systematization. The use of methods of generalization and comparison affords the possibility to investigate scientists’ vision of the "personnel strategy" concept and to systematize the study findings. Economic and statistical methods open the way to analyzing and comparing performance indicators of enterprises and employees. The use of analysis and synthesis confers the possibility to form a general idea about the role of personnel strategy in improving the effectiveness of industrial enterprises, as well as to generate relevant recommendations. The systematization of references and findings obtained made it possible to outline the problems of enterprises, to generate recommendations for the use of personnel strategies at enterprises. Findings. It has been proven that the implementation of a personnel strategy is an important task for enterprises, which will allow to increase the efficiency of the work of employees and ensure the growth of operational performance of industrial enterprises. According to the results of the study of operational performance of industrial enterprises of Ukraine, the impact of the work of employees on the results of the functioning of the enterprises, the issues of the enterprises were determined. The challenges of enterprises cover the lack of a unit responsible for the implementation of personnel strategy, the lack of resource provision and software products, personnel management systems, incentive, personnel selection, and the loss of qualified personnel. It has been noted that the formation and implementation of a personnel strategy is arbitrary, which requires the creation of appropriate conditions and will allow to improve the personnel policy of the enterprise and reorganize the personnel management process. Practical implications. The use of personnel strategy at industrial enterprises will open the way to increasing the efficiency of personnel management, deployment of employees, improving the expected work outcomes, which will contribute to the growth of profitability, financial stability, and the level of safety of industrial enterprises. Continuation of the study will afford the possibility to form and test personnel strategy at enterprises. Significance/authenticity. The paper outlines the problems of enterprises in the area of the deployment of employees and offers action-oriented recommendations for the application of personnel strategies at industrial enterprises, areas for increasing the efficiency of their work. The use of the formed recommendations will open the door for the implementation of a personnel strategy, which will ensure the rational deployment of employees, their management and the cohesion of the work of employees.