bluuebunny/crossref_metadata_2025 huggingface dataset:
Using communication research to gather stakeholder preferences to improve groundwater management models: a South Texas case study
Authors: Jensen Ric , Uddameri Venkatesh
Published: August 2018

There is a compelling need to ensure that the points of view and preferences of stakeholders are fully considered and incorporated into natural resources management strategies. Stakeholders include a diverse group of individuals in several sectors that have an interest in how natural resources are managed. Typically, stakeholders with an interest in groundwater resources include groups who could be affected by the manner in which the resource is managed (e.g., farmers who need water for irrigation; municipalities and individuals who need drinking water, agencies and organizations that want to maintain in-stream flows to support ecosystems, etc.) Refugio County in South Texas provides an interesting case study since several groups of water users in the region are working with researchers at Texas A&M University-Kingsville (TAMUK) to develop decision-support models that incorporate stakeholder concerns. The focus of this paper is to provide a series of arguments and approaches about the ways in which stakeholder issues have recently been incorporated into environmental models, to briefly describe some of the TAMUK efforts to develop groundwater models that incorporate stakeholder inputs, and to present and discuss a method in which communication research can be used to obtain stakeholder preferences input into modeling efforts.
A graduate course for science communicators: a Mexican approach
Authors: Reynoso-Haynes Elaine
Published: August 2018

Within the UNAM (The National Autonomous University of Mexico) there is an institution, the Dirección General de Divulgación de la Ciencia (DGDC) devoted to the popularization of science through different media such as museums, exhibitions, journals, books, radio and TV programs, internet, workshops for children, demos, shows, plays, summer courses and outreach programs. Most of these products and materials are planned, designed and manufactured by a multidisciplinary team of professionals in the DGDC. Some of our most outstanding projects are: the creation and operation of two science museums, UNIVERSUM (on the university campus), and the Museo de la Luz (Museum of Light) in the center of the city, many temporary and traveling exhibitions, museums in other parts of the country and abroad and a monthly publication for young readers called ¿Cómo ves?
Masters (MSc) in Science Communication. Dublin City University
Authors: Trench Brian
Published: August 2018

The Masters (MSc) in Science Communication at Dublin City University (Ireland) draws on expertise from several disciplines in human and physical sciences. The programme takes a broad view of communication that includes the various kinds of interaction between institutions of science and of society, as well as the diverse means of exchanging information and ideas. Nearly 200 students from a wide variety of backgrounds have completed the programme since its start in 1996, and they work in many different types of employment, from information and outreach services, to science centres, to publishing and journalism. Through the programme, and in the dissertation in particular, students are encouraged to reflect critically on the place and performance of science in society, and on relations between the cultures of natural sciences and of humanities and social sciences.
Master's Degree Program in Scientific and Cultural Communication: Preliminary reports on an innovative experience in Brazil
Authors: Vogt Carlos A. , Knobel Marcelo , Toledo Camargo Vera Regina
Published: August 2018

The multidisiciplinary Master’s Degree Program in Scientific and Cultural Communication (MDCC) began in the first semester of 2007. It is offered by the Laboratory of Advanced Studies in Journalism (Labjor) of the Creativity Development Nucleus (NUDECRI) and by the Institute of Language Studies (IEL), both of which are entities the State University of Campinas (UNICAMP). The program is also supported by the Department of Scientific and Technological Policy (DPCT) of the Geosciences Institute (IG) and by MediaTec – Media and Communication Technologies Laboratory of the Multimedia Department (DMM) of the Art Institute (IA). The objective of the MDCC is to train and enable researchers with in-depth theoretical knowledge about current questions related to science communication. A global vision of the systems of science and technology are joined together with an understanding of a solid, contemporary literary and cultural repertoire. The interaction among subjects offered in the MDCC seeks to provide an education that allows critical reflection about the main accomplishments of science, technology and culture in our current society and the way in which the mass or specialized media have worked in order to communicate these accomplishments. The areas of research focus on the analysis of cultural production and science communication within the most diverse means of information, such as print, radio, television and electronic media. There is a special emphasis on areas such as science and technical history and the sociology of science, as well as other spaces of science and cultural communication, such as museums, forums and events.
Scientists' virtues matter. More than ever
Authors: Delfanti Alessandro
Published: August 2018

In his latest book “The scientific life. A moral history of a late modern vocation”, the social historian of science Steven Shapin addresses the public image of contemporary scientists, their virtues and vocations. Who are, and how they represent themselves, those scientists who work on the edge between industry and academy, and who are responsible for the radical uncertainty embedded in the contemporary production of scientific knowledge? If “people matter”, as Shapin states, the genealogy he provides should encourage us to dig more deeply in the main stage of the virtues and ethos of scientists: the mass media.
Communicative challenges in assessing progress towards environmental quality objectives
Authors: Wibeck Victoria
Published: August 2018

Assessment of trends in the state of the environment constitutes one important aspect of efforts to achieve environmental sustainability. Assessments are often undertaken via indicators which measure progress towards environmental objectives and interim targets. This paper starts from the assumption that different types of environmental indicators have different implications for the public communication and the societal dialogue about the state of the environment and the measures needed to increase ecological sustainability. The paper concludes that it is important to evaluate environmental indicators on the basis of their communicative potential. It is demonstrated how science-based assessment of progress towards environmental objectives may fulfil different aims. Each of these aims may be linked to particular types of indicators, as well as to particular ideas of how to communicate uncertainties, and to particular views of the role of the public in the system of environmental objectives.
Opening the Test Tube: what do we know about research on science communication and the teaching of microbiology in Brazil?
Authors: Franco Carvalho Jacobucci Daniela , Buzá Jacobucci Giuliano
Published: August 2018

Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic production on science communication and the teaching of microbiology in Brazil and contextualizes the need for studies about the ways and means through which this activity is being carried out.
Arts and science under the sign of Leonardo. The case of the National Museum of Science and Technology ‘Leonardo da Vinci’ of Milan
Authors: Giorgione Claudio
Published: August 2018

Drawing on the example of Leonardo da Vinci, who was able to combine arts and science in his work, the National Museum of Science and Technology of Milan has always pursued the blending and the dialogue of humanistic and scientific knowledge. It has employed this approach in all of its activities, from the set design of exhibition departments to the acquisition of collections and, more recently, in the dialogue with the public. Now more than ever, following a renewal path for the Museum, these guidelines are being subject to research to achieve a new and more up-to-date interpretation.
Communication of influenza, influence of communication
Authors: Castelfranchi Yuri
Published: August 2018

The recent events related to the spread of the influenza virus A (H1N1) have drawn again the attention of science communication experts to old issues, including a couple of issues we deem particularly important: risk communication and the role of scientific journalists in the society of knowledge.
The socialisation of scientific and technological research
Authors: Castelfranchi Yuri , Pitrelli Nico
Published: August 2018

In the last decades, production of science and technology as well as science-society relationships started changing rapidly. Research is asked to be more effective, fast, accountable, trans-disciplinary, result-oriented, policy-driven and able to generate benefits for people and firms in the short and middle run. While a strong intensification of science-society relationships is occurring, an increasing number of actors and stakeholders are involved in research production. At the same time, pervasiveness of technology is rendering users an active part in technological development; economic and social interests on science and technology are growing on a global scale; new democratic and ethical issues emerge. Despite the European institutions’ efforts, all those trends and phenomena are occurring in an extremely fragmented way. In this scenario, a fairly balanced and consistent co-evolution between science and society can no longer be taken for granted. This is just the starting point of the following comment section that, through the  Luciano d’Andrea, Sally Wyatt, Erik Aarden, Jos Lejten and Peter Sekloča’s writings, aims to analyse the different aspects and questions around the socialisation of science and technology’s matter.
A different interpretation of science-society relations: the socialization of scientific and technological research
Authors: d'Andrea Luciano
Published: August 2018

Recent data delivered by Eurobarometer show how Europeans tend not to perceive science and technology as important factors for the Europe’s future. While showing the scarce development of scientific culture in Europe, these data allow to understand how science and technology are exposed to risk of social marginalization, notwithstanding the results they are attaining. In order to interpret this quite contradictory picture, an analytical framework revolving around the notion of “science and technology socialization” is proposed and developed. Implications of such an approach on research policies, on citizens’ participation and on the role of social sciences are also briefly examined.
Socialization of scientific and technological research: further comments
Authors: Castelfranchi Yuri , Pitrelli Nico
Published: August 2018

Research systems are increasingly required to be more practically oriented and to address issues which appear more promising in economic and social results, with special reference to trans-disciplinary research fields, such as nanotechnology or ICTs; policy makers show a sharp tendency to establish research priorities and to drive research systems; universities and research institutions are asked to be more transparent and open to dialogue with social actors on contents, impacts, ethical implications and practical applications of scientific and technological research. These transformations affecting both the ways in which science and technology are produced and their relationships with society pose new challenges to European research. All the aspects of research activities are concerned, including the life of the research groups, the approaches to scientific evaluation, the development of European research policies and the interaction between researchers with their social environment. Continuing a reflection started in the last issue of JCOM, Luisa Prista, Evanthia Kalpazidou-Schmidt, Brigida Blasi, Sandra Romagnosi and Miguel Martínez López offered their contribution in identifying some of the key implications and risks which these changes are bringing about, mainly in the perspective of the construction of the European Research Area.
Reflection on the collectivization of science through research groups
Authors: Blasi Brigida , Romagnosi Sandra
Published: August 2018

Twenty five years after the introduction of the concept of “collectivization of science” by Ziman, the importance of the research team continues to suffer of a narrow space, both in scientific literature and in the definition of academic policy. The debate ranges from a macro level, represented by changes in scientific and technological research to micro-analyses on the figure of the individual researcher. Nevertheless the scientific processes are affected by the increasingly multidisciplinary nature and the plurality of actors involved, as well as the social and cultural dynamics, often overlooked if not ignored. Our contribution aims to emphasize the importance of the research groups as the elementary unit of analysis in the definition of policies and for a better governance of universities.
Scientific mediation: on social processes, contexts and networks in which scientists are embedded
Authors: Martínez López Miguel
Published: August 2018

Science and Technology Studies have discussed extensively over the social factors that hinder and facilitate scientific-technological activities. Some authors even have attempted to grasp the cultural and power conflicts involved in the definition of concepts, paradigms and research programmes. I will present here a reflection on the concept of 'scientific mediation' which provides a complementary approach about the social networks that constrain, help and constitute scientific research activities. A definition of this concept and some empirical examples will be provided. Nonetheless, I want to emphasise the social processes and contexts that allow us to understand mediations as something else than mere communication and conflict resolution. Secondly, I will defend such an approach in order to support scientific research, but I think that the analysis of scientific mediation needs to be clearly separated from the ideal conceptions of knowledge-society and democratic-ethos. Socialisation of science, finally, is stressed in its meaning of collectively sharing useful knowledge for the improvement of social justice.
Too much power to the networks
Authors: Delfanti Alessandro
Published: August 2018

In his latest book titled “Communication power”, the famous sociologist of information society Manuel Castells focuses on the way in which power takes shape and acts in information societies, and the role of communication in defining, structuring, and changing it. From the rise of “mass self-communication” to the role of environmental movements and neuropolitics, the network is the key structure at play and the main lens used to analyse the transformations we are witnessing. To support his thesis Castells links media studies, power theory and brain science, but his insistence on networks puts in danger his ability to give to his readers a comprehensive and coherent interpretative framework.
Changing the meaning of peer-to-peer? Exploring online comment spaces as sites of negotiated expertise
Authors: Shanahan Marie-Claire
Published: August 2018

This study examines the nature of peer-to-peer interactions in public online comment spaces. From a theoretical perspective of boundary-work and expertise, the comments posted in response to three health sciences news articles from a national newspaper are explored to determine whether both scientific and personal expertise are recognized and taken up in discussion. Posts were analysed for both explicit claims to expertise and implicit claims embedded in discourse. The analysis suggests that while both scientific and personal expertise are proffered by commenters, it is scientific expertise that is privileged. Those expressing scientific expertise receive greater recognition of the value of their posts. Contributors seeking to share personal expertise are found to engage in scientisation to position themselves as worthwhile experts. Findings suggest that despite the possibilities afforded by online comments for a broader vision of what peer-to-peer interaction means, this possibility is not realized.
The public production and sharing of medical information. An Australian perspective
Authors: Ko Henry C.H.
Published: August 2018

There is a wealth of medical information now available to the public through various sources that are not necessarily controlled by medical or healthcare professionals. In Australia there has been a strong movement in the health consumer arena of consumer-led sharing and production of medical information and in healthcare decision-making. This has led to empowerment of the public as well as increased knowledge-sharing. There are some successful initiatives and strategies on consumer- and public-led sharing of medical information, including the formation of specialised consumer groups, independent medical information organisations, consumer peer tutoring, and email lists and consumer networking events. With well-organised public initiatives and networks, there tends to be fairly balanced information being shared. However, there needs to be caution about the use of publicly available scientific information to further the agenda of special-interest groups and lobbying groups to advance often biased and unproven opinions or for scaremongering. With the adoption of more accountability of medical research, and the increased public scrutiny of private and public research, the validity and quality of medical information reaching the public is achieving higher standards.
The unsustainable Makers
Authors: Arvidsson Adam
Published: August 2018

The Makers is the latest novel of the American science fiction writer, blogger and Silicon Valley intellectual Cory Doctorow. Set in the 2010s, the novel describes the possible impact of the present trend towards the migration of modes of production and organization that have emerged online into the sphere of material production. Called New Work, this movement is indebted to a new maker culture that attracts people into a kind of neo-artisan, high tech mode of production. The question is: can a corporate-funded New Work movement be sustainable? Doctorow seems to suggest that a capitalist economy of abundance is unsustainable because it tends to restrict the reach of its value flows to a privileged managerial elite.
Greek students’ images of scientific researchers
Authors: Christidou Vasilia
Published: August 2018

Public images of scientific researchers –as reflected in the popular visual culture as well as in the conceptions of the public- combine traditional stereotypic characteristics and ambivalent attitudes towards science and its people. This paper explores central aspects of the public image of the researcher in Greek students’ drawings. The students participated in a drawing competition held in the context of the ‘Researcher’s Night 2007’ realized by three research institutions at different regions of Greece. The students’ drawings reveal that young people hold stereotypic and fairly traditional and outdated views of scientists and scientific activity. Research institutions are faced with the challenge of establishing a sincere and fertile dialogue with society to refute obsolete and deceiving notions and to promote the role of researchers in society.
Road maps for the 21st-century research in Science Communication
Authors: Pitrelli Nico
Published: August 2018

This is an introduction to the essays from the Jcom commentary devoted to the statute and the future of research in science communication. The authors have a long experience in international research in this domain. In the past few years, they have all been committed to the production of collective works which are now the most important references for science communication research programmes in the next few years. What topics should science communication research focus on and why? What is its general purpose? What is its real degree of autonomy from other similar fields of study? In other words, is science communication its 'own' field? These are some of the questions addressed by the in-depth discussion in this Jcom issue, with the awareness that science communication is a young, brittle research field, looking for a shared map, but also one of the most stimulating places of the contemporary academic panorama.
Notes from some spaces in-between
Authors: Bell Alice R.
Published: August 2018

Science communication is less a community of researchers, but more a space where communities of research coexist to study and deal with communities of researchers. It is, as a field, a consequence of the spaces left between areas of expertise in (late) modern society. It exists to deal with the fragmentations of expertise in today’s society. In between those fragments is where it lives. It’s not an easy position, but an awareness of this unease is part of how science communication scholars can be most effective; as we examine, reflect, debate and help others manage the inescapable cultural gaps of post/late modern knowledge communities.
Is science communication its own field?
Authors: Gascoigne Toss , Cheng Donghong , Claessens Michel , Metcalfe Jennifer , Schiele Bernard , Shi Shunke
Published: August 2018

The present comment examines to what extent science communication has attained the status of an academic discipline and a distinct research field, as opposed to the common view that science communication is merely a sub-discipline of media studies, sociology of science or history of science. Against this background, the authors of this comment chart the progress science communication has made as an emerging subject over the last 50 years in terms of a number of measures. Although discussions are still ongoing about the elements that must be present to constitute a legitimate disciplinary field, we show here that science communication meets four key elements that constitute an analytical framework to classify academic disciplines: the presence of a community; a history of inquiry; a mode of inquiry that defines how data is collected; and the existence of a communications network.
Coming of age in the academy? The status of our emerging field
Authors: Hornig Priest Susanna
Published: August 2018

Science communication is certainly growing as an academic field, as well as a professional specialization. This calls to mind predictions made decades ago about the ways in which the explosion of scientific knowledge was envisioned as the likely source of new difficulties in the relationship between science and society. It is largely this challenge that has inspired the creation of the field of science communication. Has science communication become its own academic subdiscipline in the process? What exactly does this entail?
Climate change as a 'grand narrative'
Authors: Carvalho Anabela
Published: August 2018

Climate change is a multi-faceted issue. It relies on deep scientific bases, but merges with politics, economics, ethics and culture in a complex and strongly nonlinear social debate. This interview focuses on the relationships between public communication on climate change (with emphasis on the so-called ‘new media’) and the decision making processes. It argues that more productive and sustainable forms of communication on climate change are needed due to problems related with validation of information in the Web.
Participatory medicine as a new way to produce medical knowledge
Authors: Silber Denise
Published: August 2018

Public communication on health issues on the Internet is not only a matter of popularization of medical information. It deeply deals with narration, conversation and dialogue, which are typical values in the Web 2.0. This interview will emphasize that blogs, forums, wiki are new ways in which population has been reconstructing and integrating medical knowledge. These ways are re-defining medical knowledge by means of unhinging the standard medical communication practices, based on a linear diffusion of knowledge form experts to laypeople.
In search of a new public for scientific exhibitions or festivals: the lead of casual visitors
Authors: Crettaz von Roten Fabienne
Published: August 2018

This article examines the public at a science exhibition or festival and tries to determine whether casual visitors are a means of expanding the audience. According to a Swiss survey of public attitudes towards science (2005), the non-public of a science exhibition or festival is distinguished by demographics such as gender and education (more female and less educated), cultural practices (less frequent) and attitudes towards science (less positive). Considering the Swiss science festival of 2009, casual visitors differ from intentional ones in terms of sociodemographic aspects and scientific cultural practices; on the other hand, casual visitors are close to intentional ones in terms of non-scientific cultural practices and attitudes towards science. Consequently, casual visitors are one way of increasing audiences.
What are the features of non-expert opinions on regenerative medicine? Opinion analysis of workshop participants
Authors: Nakagawa Chie , Yagi Ekou , Kato Kazuto
Published: August 2018

Regenerative medicine (RM) has the potential to strongly impact on society. To determine non-experts’ impressions of RM, we analyzed opinions obtained from workshops in which participants freely discussed RM. Three major features were apparent. First, non-experts were most concerned with the possible effects of RM after it has been fully realized in society. Second, non-experts expressed concerns not only about RM itself, but also about the governance and operation of the technology. Third, non-experts were not only concerned about direct influences of RM, but also about its potential indirect influences. These identified features are likely to be controversial issues when RM is introduced into society. It is important to promote early discussion of these issues by society as a whole.
From journal to headline: the accuracy of climate science news in Danish high quality newspapers
Authors: Vestergård Gunver Lystbæk
Published: August 2018

A significant number of mass media news stories on climate change quote scientific publications. However, the journalistic process of popularizing scientific research regarding climate change has been profoundly criticized for being manipulative and inaccurate. This preliminary study used content analysis to examine the accuracy of Danish high quality newspapers in quoting scientific publications from 1997 to 2009. Out of 88 articles, 46 contained inaccuracies though the majority was found to be insignificant and random. The study concludes that Danish broadsheet newspapers are ‘moderately inaccurate’ in quoting science publications but are not deliberately hyping scientific claims. However, the study also shows that 11% contained confusion of source, meaning that statements originating from press material or other news outlets were incorrectly credited to scientific peer-reviewed publications.
The Internet phenomenon
Authors: Laforenza Domenico , Martinelli Maurizio , Gualerzi Davide
Published: August 2018

The Internet has become a worldwide phenomenon. It is undeniable that the Net has forcefully entered everyday life, ceasing to be a useful tool only for a small circle of researchers and academics, to become a new and versatile means of mass communication. And measuring Internet access and calculating the number of Internet users is not easy. By using the domain names registered in the “.it” as an endogenous metric, the Institute of Informatics and Telematics of the Italian National Research Council (IIT-CNR) carried out a research on Internet diffusion in Italy taking into account some major categories of users (enterprises, non-profit organizations, individuals, professionals and public bodies) and territorial distribution (nation, macro-area, region and province). This research has made it possible to carry out an initial analysis of the digital divide in Italy.
Media framing of stem cell research: a cross-national analysis of political representation of science between the UK and South Korea
Authors: Kim Leo
Published: August 2018

This paper compares opinion-leading newspapers’ frames of stem cell research in the UK and South Korea from 2000 to 2008. The change of news frames, studied by semantic network analysis, in three critical periods (2000-2003/2004-2005/2006-2008) shows the media’s representative strategies in privileging news topics and public sentiments. Both political and national identity represented by each media outlet play a crucial role in framing scientific issues. A news frame that objectifies medical achievements and propagates a popular hope evolves as a common discourse in The Telegraph and The Guardian, with expanded issues that both incorporate and keep in check social concerns. South Korea’s Chosun Ilbo follows the frame of objectified science with a strong economic motivation, while Hankyoreh remains critical of the ‘Hwang scandal’ and tempers its scientific interest with broader political concerns.
Know your genes. The marketing of direct-to-consumer genetic testing
Authors: Delfanti Alessandro
Published: August 2018

Genetic testing promises to put the ability to decide about our life choices in our hands, as well as help solve crucial health problems by preventing the insurgence of diseases. But what happens when these exams are managed by private companies in a free market? Public communication and marketing have proven to be crucial battlefields on which companies companies need to engage in order to emerge. This issue of JCOM tries to shed some light on the communication and marketing practices used by private companies that sell direct-to-consumer genetic testing, from single genetic mutations to whole genome sequencing.
DCGT: the individual's benefits above all
Authors: Ramani Donato , Saviane Chiara
Published: August 2018

Easy, cheap, efficient as online service often are. Direct to Consumer Genetic Testing (DCGT) represents a big evolution towards personalised medicine. If the phenomenon seems to be unstoppable, the first aim of its present and future developments should be the customers’ benefits. A certified quality of the services provided, a clear communication and a well-structured support to customers should be the critical conditions that could transform those online services in something really important: for the individual’s health and the society as a whole.
Museums - from local to global
Authors: Bisanti Matteo
Published: August 2018

Should one aim at presenting a local or global science perspective in construing an effective museum narration for communicating scientific and technological issues in natural science? This article will attempt to respond to this question by presenting the data of an evaluation exercise undertaken by the Trento Natural History Museum (Museo Tridentino di Scienze Naturali – MTSN) from 2009 to 2011. The local dimension apparently lies at the heart of the museum’s appeal for its visitors: they associate their mountain surroundings with the symbol of the region’s identity, and appreciate in particular the efforts undertaken by the museum to communicate and conserve the mountain’s environment. Indeed, in their opinion, by protecting the mountains and disseminating knowledge about them, the museum indirectly acts as a custodian of the region’s own identity. However, interest in local issues far from rules out global scientific themes, whose presence is sought to complement and interact with the local discourse.
From the laboratory to prime time: science coverage in the main Brazilian TV newscast
Authors: Ramalho Marina , Polino Carmelo , Massarani Luisa
Published: August 2018

We analyse the science and technology news reports covered by the Jornal Nacional, the Brazilian newscast with the largest audience, which is broadcast at prime time on a free-to-air channel. The constructed week methodology was used to compose a sample of 72 newscasts, representative of an entire year (from April 2009 to March 2010): 77 science and technology news reports were thus identified, occupying an average of 7.3% of the newscast's daily broadcasting time, and therefore giving evidence that such matters belong on the JN's agenda. Content analysis has enabled us to observe the following: most reports were focused on announcing research results; the main fields dealt with were medical science and health; the coverage of national research projects ranked highest; researchers and scientific institutes represented the main sources of the news items; scientists were mostly shown in their offices, and as far as interviews are concerned female scientists were a minority. The approach to science was more positive than negative and controversial aspects were scarcely explored.
Scientific knowledge dissemination in Danish seed communities of practice
Authors: Tveden-Nyborg Svend , Misfeldt Morten , Boelt Birte
Published: August 2018

Danish agriculture and seed science have a history of successful collaboration spanning more than a hundred years. In this study, we interviewed 26 growers, consultants, and scientists from the Danish seed community focusing on their current knowledge status and on their views on improving scientific knowledge communication. Theoretically, we consider these actors participants in different communities of practice relating to the production of seeds (Seed-CoP), and we conclude that strong network collaboration is present among Danish seed-CoP effectuated by the valuable work undertaken by the consultants. We discovered a divergence in knowledge dissemination among the growers – an innovative group of growers with a high demand for new scientific knowledge versus a majority of growers content with the level of knowledge provided by the consultants. ‘Time’ was recognized as an important parameter, as only the innovative growers prioritized time allocation for additional knowledge search. To improve scientific knowledge dissemination and interdisciplinary collaboration among Danish seed-CoP we recommend a combination of face-to-face and online communication processes.
The Art of Science Communication
Authors: Drioli Alessandra
Published: August 2018

The science&art research played an important role in the topics covered by JCOM because actually the convergence of languages and themes of art and science increasingly continue to act synergistically in the most diverse knowledge fields.
‘Science-communication’ journals: navigating through uncertainties
Authors: Kumar Patairiya Manoj
Published: August 2018

Any development issue has mainly two dimensions — ‘interest of few and interest of many’, so is ‘science-communication’ as well, which leads to unwarranted but unavoidable uncertainties. Unless the former learn to sacrifice their ‘illegitimate interests’, the very objective of a development issue will continue to suffer, putting the latter at a risk of sacrificing their ‘legitimate interests’. The role of ‘science-communication’ is vital in today’s world, especially where complex issues of conflicting interests of science, industry, business, politics, and mass media are increasingly coming to the fore, and public and policy makers need to understand the ‘true science’; the role of ‘communicating science-communication’ has much larger value and impact in analyzing, understanding, and shaping the way how ‘public and political understanding of science’ can be improved with new models, methodologies, and practices. Science has a bearing on the way one thinks, behaves and conducts in the society. Thinking scientific is establishing harmony with nature. It could best be promoted by communicating science in a scientific way, which has therefore come up to be an evolved technique to channel ourselves to scientifically evolved societies, because distortions if any here have greater ramifications. A science-communication journal is dedicated to scientific and technological development as the entire science and technology establishment is. The present piece while deliberating on current scenario of science-communication journals vis-à-vis science-communication profession, describes many challenges poised, and looks at the future prospects and possible solutions, based on first hand observations and interactions.
Combining citizen science and public engagement: the Open AirLaboratories Programme
Authors: Riesch Hauke , Potter Clive , Davies Linda
Published: August 2018

Citizen Science (or “Public Participation in Scientific Research”), has attracted attention as a new way of engaging the public with science through recruiting them to participate in scientific research. It is often seen as a win-win solution to promoting public engagement to scientists as well as empowering the public and in the process enhancing science literacy. This paper presents a qualitative study of interviews with scientists and communicators who participated in the “OPAL” project, identifying three potential flashpoints where conflicts can (though not necessarily do) arise for those working on citizen science professionally. We find that although participation in the CS project was generally valued, it does not seem to overcome continuing (and widely reported) concerns about public engagement. We suggest that enthusiasm for win-win situations should be replaced with more realistic expectations about what scientists can expect to get out of CS-style public engagement.
Children’s involvement in science communication
Authors: Bou-Vinals Andrea , Prock Silvia
Published: August 2018

Listening to and empowering children is a main objective of the EU project SIS Catalyst – Children as Change Agents for Science in Society. Within this frame, a training workshop was held with researchers from the University Innsbruck (Austria) who are involved in the children’s University Junge Uni Innsbruck. We analysed the discussions of the scientists about the reasons why they engage in science in society activities, and why they think that children are interested in participating in such activities, and we compared these outcomes with similar discussions carried out by children in the advisory board of the Junge Uni. Scientists and children can reflect on their experiences in the same way and can learn from each other. This mutual learning process can help to develop institutions like a children’s university.
The problems with science communication evaluation
Authors: Jensen Eric
Published: August 2018

Even in the best-resourced science communication institutions, poor quality evaluation methods are routinely employed. This leads to questionable data, specious conclusions and stunted growth in the quality and effectiveness of science communication practice. Good impact evaluation requires upstream planning, clear objectives from practitioners, relevant research skills and a commitment to improving practice based on evaluation evidence.
Do we know the value of what we are doing?
Authors: Trench Brian
Published: August 2018

The demand for evaluation of science communication practices and the number and variety of such evaluations are all growing. But it is not clear what evaluation tells us - or even what it can tell us about the overall impacts of the now-global spread of science communication initiatives. On the other hand, well-designed evaluation of particular activities can support innovative and improved practices.
Examining perceptions of astronomy images across mobile platforms
Authors: Smith Lisa , Arcand Kimberly , Smith Jeffrey , Smith Randall , Bookbinder Jay , Watzke Megan
Published: August 2018

Modern society has led many people to become consumers of data unlike previous generations. How this shift in the way information is communicated and received — including in areas of science — and affects perception and comprehension is still an open question. This study examined one aspect of this digital age: perceptions of astronomical images and their labels, on mobile platforms. Participants were n = 2183 respondents to an online survey, and two focus groups (n = 12 astrophysicists; n = 11 lay public). Online participants were randomly assigned to 1 of 12 images, and compared two label formats. Focus groups compared mobile devices and label formats. Results indicated that the size and quality of the images on the mobile devices affected label comprehension and engagement. The question label format was significantly preferred to the fun fact. Results are discussed in terms of effective science communication using technology.
Narrative as a learning tool in science centers: potentials, possibilities and merits
Authors: Murmann Mai , Avraamidou Lucy
Published: August 2018

In this theoretical paper we explore the use of narrative as a learning tool in informal science settings. Specifically, the purpose of this paper is to explore how narrative can be applied to exhibits in the context of science centers to scaffold visitors science learning. In exploring this idea, we analyze the theoretical, structural and epistemological properties of narrative. In the pages that follow, we first discuss the advantages and possibilities for learning that science centers offer alongside challenges and limitations. Next, we discuss the role of narrative in science, as a tool for supporting science learning. We then continue with an analysis of the structural and epistemological properties of narrative and discuss how those can serve to establish narrative as a learning tool.
Delivering the message: a theoretical study on designing science content for nature-based experiences
Authors: Kim Sanha
Published: August 2018

The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic understanding in alternative science education. This study is a theoretical exploration on the definition and nature of science content design, what constitutes its process, and how the content can be designed. Focusing on the fields of macro-biology, I also discuss the types of biological content generally used in nature-based experiences, and examine model cases of biological content design.
Research institutions: neither doing science communication nor promoting ‘public’ relations
Authors: Claessens Michel
Published: August 2018

In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
The Holy Grail of energy? A content and thematic analysis of the presentation of nuclear fusion on the Internet
Authors: Oltra Christian , Delicado Ana , Prades Ana , Pereira Sergio , Schmidt Luisa
Published: August 2018

The Internet is increasingly considered as a legitimate source of information on scientific and technological topics. Lay individuals are increasingly using Internet sources to find information about new technological developments, but scientific communities might have a limited understanding of the nature of this content. In this paper we examine the nature of the content of information about fusion energy on the Internet. By means of a content and thematic analysis of a sample of English-, Spanish- and Portuguese-language web documents, we analyze the structural characteristics of the webs, characterize the presentation of nuclear fusion, and study the associations to nuclear fission and the main benefits and risks associated to fusion technologies in the Web. Our findings indicate that the information about fusion on the Internet is produced by a variety of actors (including private users via blogs), that almost half of the sample provided relevant technical information about nuclear fusion, that the majority of the web documents provided a positive portrayal of fusion energy (as a clean, safe and powerful energy technology), and that nuclear fusion was generally presented as a potential solution to world energy problems, as a key scientific challenge and as a superior alternative to nuclear fission. We discuss the results in terms of the role of Internet in science communication.
When science makes us who we are: known and speculative impacts of science festivals
Authors: Wiehe Ben
Published: August 2018

Science festivals (or just “festivals”) are currently ascendant in the United States with more than 40 new initiatives emerging in just the past 5 years, but their story is not so easily told. The schedule of any one individual festival may contain a staggering array of events, and each festival is different both from year to year, and from other festivals. One multi-festival evaluation points to potential strengths of the format, as well as the importance of the participation of STEM practitioners. Collaboration and social identity formation are considered as powerful festival impacts, and potential challenges for festivals are discussed.
From liquid nitrogen to public engagement and city planning: the changing role of science events
Authors: Riise Jan , Alfonsi Leonardo
Published: August 2018

Public understanding of science has been replaced by engagement and participation, and science events, like festivals and science days, have become significant actors by offering direct contacts between scientists, public and policy-makers, as opportunities to engage and participate. After more than 20 years of festivals and events, the need for impact evidence is strong, although it is acknowledged that it will have to be based on complex data and observations. Many science events look for collaboration within the cultural sector. Social inclusion and participation in local and regional development are other important issues for the science events community.
Children’s University: sound language styles in a radio programme for/with children
Authors: Almeida Barros Josemir , d’Avila Reis Debora
Published: August 2018

This essay intends to present and reflect on the production and reception of sound language styles in a radio programme discussing science called Universidade das Criancas UFMG (UFMG Children’s University). This programme, aimed at children, is broadcast on the UFMG (Federal University of Minas Gerais) Educational Radio Station, located in Belo Horizonte, Minas Gerais, Brazil.