Marketing triggers of efective team building as factors of ensuring the quality of education
Authors: Polinkevych Oksana , Kuzmak Оlena 
Published: January 2023

Education is the field of activity that forms and lays down skills in the subject field of knowledge, psychological and social foundations of communication and promotes self-development and self-expression of individuals. The main goal of the study is to determine the marketing triggers of team building in ensuring the quality of education according to internal and external quality characteristics. Systematization of literary sources and approaches to solving this problem showed that the issue of marketing triggers as a tool for effective team building and quality of education is relevant. The urgency of solving this scientific problem lies in the fact that teamwork will bring better results in terms of ensuring the quality of education than individual aspirations of individuals. The study of the problem was carried out in the following logical sequence: first, the main problems of ensuring the quality of education were analyzed, marketing triggers were grouped according to two groups of factors (external and internal), then the characteristics of the team were outlined, the Drexler-Sibbet model was built, marketing triggers of team building in ensuring the quality of education were proposed. The methodological tools of the study were the following approaches and methods: systematic approach, logical generalization and comparison - for grouping marketing triggers of team building to ensure the quality of education, methods of analysis and synthesis - for evaluating the characteristics of the quality of education. Marketing triggers for ensuring the quality of education were chosen as the research object, and the quality of education as the subject. The article establishes that team building is the main tool that will contribute to the quality of education. The process of team building itself should take place in 7 stages, the main ones of which are orientation, gaining trust, specification of the goal, commitment, distribution of roles, high performance, reboot. These stages are predicted by the Drexler-Sibbet model. The methodology of team building based on the model provides an answer at each stage to one of the questions: What am I doing here? Who are you? What are we doing? How are we doing it? Who, how, what, when?, Why continue? At each of them, depending on the answers of a potential team member, trust, goals and common perspectives, agreement in actions, clarity of decisions, clarity of processes are formed, discipline, synergy, unexpected interactivity, joint spending of time are growing. However, in the event of a team member's lack of answers to questions or hesitation and uncertainty, caution, difficulty communicating, pretense, mistrust, apathy, skepticism, unhealthy competition, confusion, danger, resistance, silence, resistance, lack of interest, shallow thinking, conflict may occur. , breaking deadlines, inequality, avoiding one's obligations, envy, disharmony, fatigue and tension, exhaustion, boredom and decay. At each of the stages, there are marketing triggers and trigger words, thanks to which you can stimulate team building, which will increase the quality of education. It is known that teamwork creates a synergy effect that contributes to achieving higher results than individual results. The main triggers are: fear and danger, herd instinct, individuality, greed, mutual gratitude, trust, limitation, ambiguity, scarcity, time constraints, loyalty, fear, storytelling, news, price comparison, guarantees, relevance. Trigger words are: free, immediate, today only, news, secret, open, increase, exclusive, because, only. The study results can be useful in developing a methodology for improving the quality of education with marketing tools