Anti-crisis Management of Hotel and Restaurant Business Enterprises as an Urgent Tool for Overcoming Unexpected Situations in Difficult Economic Conditions
Authors: Batchenko Liudmyla , Honchar Liliia , Kovalenko Valeriia 
Published: June 2024

Topicality. Caused by the world instability, changes in business conditions, economic connections with consumers and employees, transformational processes of socio-economic and political relations in Ukraine update and require flexibility and adaptability of anti-crisis management systems. In such unpredictable situations caused by years of pandemic and war, Ukraine’s economy is in severe crisis economic conditions, which businesses need to overcome and reduce the possibility of crises and their consequences, as well as be prepared to restore socio-economic relations, which are possible only through using new modern flexible and adaptive management actions (tools).
The aim of the article is the scientific and applied grounding of the usage of anti-crisis management urgent tools at enterprises of the hotel and restaurant business in difficult economic conditions of functioning.
Research methods. In this study, a number of scientific methods are applied. They make it possible to conduct a proper theoretical and practical analysis of the mentioned research problem, in particular: a method of analogies, methods of structural and functional analysis and synthesis; methods of theoretical analysis and generalisation; methods of description and classification; methods of analytical research, a statistical and system analysis, methods of observation, comparison and measurement; methods of abstraction and concretisation.
Results. The article actualises and determines the necessity in further theoretical and applied research on the challenges of globalised socio-economic processes due to the change of worlds, paradigms, concepts, methods of management in modern business. The modern principles of development of the hotel and restaurant business are specified. Compliance with the principles and goals of the stable development declared by the UN Global Compact in Ukraine is grounded. The possibilities of adapting the principle of anti-crisis management in the context of the new BANI-world, which replaced the VUCA-world, are studied. The new reality requires new mechanisms and conditions for the existence of the hotel and restaurant business. The article analyses the existing anti-crisis management system, and outlines the necessary changes in order to overcome unforeseen crisis situations objectively caused by years of pandemics and wars in the world and in Ukraine in total. The specialists’ expert assessment of the state of problems and tendencies in preserving, restoring and developing the hotel and restaurant business based on new technological solutions, related to the activity of business process technology and the AI use, are presented. At the scientific and applied level, the article studies the use of a system of urgent actions (tools) in modern management practice, which will enhance the efficiency of business processes in difficult economic conditions, and minimise the risks of bankruptcy. The authors substantiate a certain relevance of changes in business models, taking into account the existing paradigms of development in the BANI world, and the use of urgent tools which are necessary in overcoming unpredicted crisis economic situations.
Conclusions and discussion. In order to preserve, restore and develop the enterprises of the hotel and restaurant industry, which are currently in difficult economic conditions due to the crisis in the world economy and the economy of Ukraine as well, immediate urgent actions of the business management system are needed, which are recommended by scientists and business practitioners. The new reality of the economic world requires businesses to be aware of the fragility of economic and financial, organisational and production systems, to understand dynamic changes in business processes, to create innovative business mechanisms that will withstand the era of chaos, information reset and technological rapid growth. According to the well-known Ukrainian economist Valerii Pekar (2020), the weapon for our victory is at the level of each person, organisation and the entire Ukrainian nation. It is a strategic vision, self-organisation, environment of trust, readiness for changes, psychological, institutional and technological maturity.