bluuebunny/crossref_metadata_2025 huggingface dataset:
Financial Literacy of Customers of the Selected Slovak Bank as a Basis for Managerial Decision-Making
Authors: Kicova Eva , Ponisciakova Olga , Rosnerova Zuzana
Published: June 2023

Research purpose. The main goal of the article is to determine the current level of financial literacy among clients of the selected bank in Slovakia. This finding will be compared with the average level in the country. In the survey, we focused on determining their financial literacy level. Currently, a lot of attention is paid to the issue of financial literacy. In connection with financial literacy, a lot is said about education. Therefore, in the paper, we focused on finding out the relationship between financial literacy and the level of education as such. We also compared the financial literacy of the survey sample with the overall financial literacy in Slovakia.

Design / Methodology / Approach. For the purposes of this article, an anonymous online questionnaire survey focused on the financial literacy of customers of the selected bank was conducted. By analysing theoretical knowledge and existing surveys, we established hypotheses, which we subsequently verified statistically. When analysing theoretical knowledge and surveys in the Slovak Republic, we found that there is a large number of surveys focused on financial literacy. The output and support of each of them are primarily focused on increasing financial literacy through education. We, therefore, assumed, given that financial literacy has been in the curriculum of primary and secondary schools for several years, that financial literacy is related to the availability of goods. We also assumed that financial literacy in the Slovak Republic is increasing. To verify the hypothesis, we used two statistical methods - the Chi-Square test and the Mean Congruence Test. The reason for choosing customers of a specific bank for the purposes of our survey was the number of respondents' answers. We managed to collect the most answers for the bank mentioned.

Findings. Through the selected statistical method, we found that in our survey, the number of correct answers is not affected by the level of education. It was also interesting to find that the level of financial literacy of the selected region in 2022 is not higher than the overall level of financial literacy of the Slovak Republic determined on the basis of a survey from 2012.

Originality / Value / Practical implications. The proposals and recommendations that emerged from the survey relate to increasing the financial literacy of customers of the selected bank. We focused our recommendations on education and conducting surveys, both for customers and for the bank's management. The bank can use these recommendations as a basis for managerial decisions. It is necessary to increase the financial literacy of customers. It is also necessary to support the field of marketing, especially communication with customers. It is only up to the management of the bank to decide which customers it will have and how it will retain or expand them.
Digital Barriers in Digital Transition and Digital Transformation: Literature Review
Authors: Uzule Kristine , Verina Natalija
Published: June 2023

Research purpose. The research aimed to identify digital barriers in the digital transition and digital transformation in businesses and industries under the umbrella of human resource management. The topicality of the research relates to the need to identify digital barriers impeding digital transition and transformation that can be addressed through the prism of human resource management policies or that can be related to human resource management.

Design / Methodology / Approach. The research method was the analysis of the keywords and keyword concordances, conducted on the sample of the created corpus of 50 recently published scientific papers, which were analysed using the text analysis instruments AntConc and Voyant Tools.

Findings. Two digital barrier types were postulated - individual and organisational barriers, which were further spread across five digital barrier areas - human resource, technological, management, business development, and financial ones that were able to accommodate the following barriers: general human resource, staff resistance, psychological, staff digital competences, decision-makers digital competences, internal information exchange, external information exchange, data processing, technical, IT complexity, poor usability, cybersecurity, general management, business structure, business 4.0, industry 4.0, creativity, and costs.

Originality / Value / Practical implications. The created structure of digital barriers provides human resource departments with a global picture of barriers that should be reviewed within their competence areas to ensure the recruitment of specialists capable of conducting specified digital operations and the continuous development of digital competencies of the entire labour force of the organisation. The suggested digital barrier structure can also be used to develop the organisational strategy for the digital transition and digital transformation.
Spatial planning as a tool of flood risk management in rural landscapes? Position, limitations, and other findings: The case of Myjava Region (Slovakia)
Authors: Solín Ľubomír , Sládeková Madajová Michala
Published: June 2023

In the context of flood risk management, the application of spatial planning is challenging. This article specifies the position of spatial planning in the context of flood risk management in Slovakia. Through a case study, it assesses the potential of municipal spatial plans to reduce flood risk in rural landscapes. The analysis of municipal spatial plans includes the following aspects: the legislative framework, the actionability of spatial plans and the competences of municipalities. The results showed that in terms of key aspects of flood risk management in the rural landscape, i.e. reducing flood risk through the application of eco-stabilisation measures and reducing the negative consequences of floods through the functional and spatial arrangement of the rural landscape, spatial plans have the status of a formal document. There are several reasons for this. The first one is centralised governance of flood risk. The second reason is the flood risk policy where protection by the technical infrastructure is dominant. The third reason is inconsistent use of municipal powers to reduce flood risk based on a spatial plan. The expectation that the municipalities’ spatial plans could contribute to effective flood risk management in the rural landscape thus remains a challenge.
Rare lung tumours – possibilities and limits of diagnosis
Authors: Geambasu Catalin , Sava Marius , Ene Catalina Elena , Belaconi Ionela Nicoleta , Dumitrache-Rujinski Stefan , Toma Claudia , Bogdan Miron Alexandru
Published: June 2023

Considering the wide range of both histological and imaging types found in a small group of tumours as an incidence, they can pose real problems in both diagnosis and therapeutic conduct, being difficult to differentiate clinically, imagistically, or histologically from lung tumours commonly found in the clinic (1). Adenocarcinoma, squamous cell carcinoma, and small cell carcinoma together account for approximately 95% of all lung tumours, but the lung is the site of many other types of tumours that may be of epithelial, mesenchymal, neuroendocrine, or lympho-haematopoietic origin, and these latter together account for approximately 5% of all pulmonary tumours (2,3). With a few exceptions, both the clinical manifestations and the imaging aspect are nonspecific, many of them having features in common with the other tumours with high incidence (3). The present study was performed on a group of 82 patients diagnosed with low-incidence lung tumours, aiming at presenting the main epidemiological, clinical, and paraclinical features as well as the difficulties in diagnosing this heterogeneous group of tumours (4,5). The ratio of patients who presented with benign tumours was close to that of the patients who presented with malignant tumours. Age, male sex, smoking, and occupational exposure were not included as risk factors for any tumour nature. Significantly more patients in urban areas have developed both benign and malignant tumours. Patients with malignant tumour pulmonary development presented to the hospital with symptoms in a significantly higher number, compared to those diagnosed with benign tumour. The location of benign tumours was mostly peripheral. Peripheral location of benign tumours required surgery to obtain the histopathological type, having a curative visa in some cases. About a third of those with malignant tumours had secondary lung tumours, or distant metastases.
Non-invasive ventilation – palliative care for an oncology patient
Authors: Alexandru Diaconu George , Constantin Gheorghevici , Nicolae Feraru , Danut Zisu , Dragoș Sion , Dumitru Mihălțan Florin , Ioana Munteanu
Published: June 2023

Patients with neoplastic lung disease experience a decreased quality of life due to progressive respiratory dysfunction. The inclusion of non-invasive ventilation (NIV) in the management plan of these patients has been effective in relieving symptoms of acute respiratory failure, reducing respiratory effort and increasing sleep quality. A 48-year-old patient diagnosed with pulmonary adenocarcinoma (radio-chemo-treated) and COPD presented to the ER with the complaints of thoracalgia, dyspnoea and daytime fatigue. Initial tests showed hypoxemic respiratory failure, mild obstructive sleep apnoea syndrome and right medium pleural effusion. CPAP therapy was initiated but not tolerated by the patient and, therefore, we switched to NIV – BPAP (spontaneous mode) with satisfactory results. The literature indicates that NIV therapy has proved superior to oxygen therapy in cancer patients, relieving dyspnoea in patients with hypoxemic respiratory failure (regardless of PaCO2 level). Moreover, NIV-treated patients required lower doses of opioids and reported an improved quality of life.
Is interventional bronchoscopy the first-line solution for mediastinal compression syndrome?
Authors: Fănică Aida-Andreea , Ivan Andreea-Cătălina , Al-Bghdadi Cristian , Magheran Elena , Mondonga Rinedy Lisumbu , Rohan Ileana , Mihălțan Florin Dumitru
Published: June 2023

The mediastinum is known as the anatomical structure connecting the two pleural sacs. A variety of anatomical structures, from organs to veins and arteries, make mediastinal pathology extremely adventurous. We submit the case of a 67-year-old female patient, a former smoker, who presented to our clinic with dyspnoea on slight exertion, anterior chest pain and ineffective cough. The alarming aspect of the case is the stridor present at regular intervals and the patient’s dependence on oxygen. The CT scan reveals a compression syndrome caused by a tumour located in the upper and middle mediastinum that encompasses mediastinal venous and arterial structures and exerts an extrinsic stress effect on the oesophagus and tracheal. An emergency fibrobronchoscopy is performed and it is placed on a Y-shaped tracheal stent; additionally, two biopsies are also taken from different places. The point of debate of the case was related to the coexistence of two simultaneous histopathological types. The medical team’s swift intervention has given this patient a fighting chance to continue oncological and radiotherapy treatment.
Pulmonary arterial hypertension and lung transplantation: when one severe pathology is replaced by another
Authors: Neagu Andrei , Constantinescu Tudor , Toma Claudia Lucia , Zaharia Dragoș-Cosmin , Corneli Olguța , Bogdan Miron Alexandru
Published: June 2023

Pulmonary arterial hypertension (PAH) is a rare and severe disease characterised by the progressive narrowing of the small pulmonary arteries resulting in right-sided heart failure. Despite advances in treatment, some PAH patients require lung transplantation, which carries risks of long-term complications. We report the case of a male patient with no significant comorbidities, who developed progressive dyspnoea on exertion at the age of 38 years. After echocardiography and right heart catheterisation, he was confirmed with idiopathic PAH and was started treatment with bosentan, sildenafil and beraprost. After 3 years of stability, the PAH worsened. Treatment with continuous intravenous epoprostenol was introduced in a national premiere, unfortunately with little effect. The patient underwent lung transplantation at the age of 43 years. Afterwards, he developed several complications, including chronic lung allograft dysfunction, post-transplant lymphoproliferative disorder and pulmonary embolism. He died at the age of 52 years of invasive pulmonary aspergillosis. The case is noteworthy due to the above-average post-transplant survival despite multiple complications.
Pre-Training MLM Using Bert for the Albanian Language
Authors: Kryeziu Labehat , Shehu Visar
Published: June 2023

Knowing that language is often used as a classifier of human intelligence and the development of systems that understand human language remains a challenge all the time (Kryeziu & Shehu, 2022). Natural Language Processing is a very active field of study, where transformers have a key role. Transformers function based on neural networks and they are increasingly showing promising results. One of the first major contributions to transfer learning in Natural Language Processing was the use of pre-trained word embeddings in 2010 (Joseph, Lev, & Yoshua, 2010). Pre-trained models like ELMo (Matthew, et al., 2018) and BERT (Delvin, et al., 2019) are trained on large corpora of unlabeled text and as a result learning from text representations has achieved good performance on many of the underlying tasks on datasets from different domains. Pre-training in the language model has proven that there has been an improvement in some aspects of natural language processing, based on the paper (Dai & Le, 2015). In present paper, we will pre-train BERT on the task of Masked Language Modeling (MLM) with the Albanian language dataset (alb_dataset) that we have created for this purpose (Kryeziu et al., 2022). We will compare two approaches: training of BERT using the available OSCAR dataset and using our alb_dataset that we have collected. The paper shows some discrepancies during training, especially while evaluating the performance of the model.
Asymptotic Properties of Solutions to Discrete Sturm-Liouville Monotone Type Equations
Authors: Migda Janusz , Schmeidel Ewa
Published: June 2023

We investigate the discrete equations of the form

Δ

(

r

n

Δ

x

n

)

=

a

n

f

(

x

σ

(
n
)

)

+

b

n

.

\Delta \left( {{r_n}\Delta {x_n}} \right) = {a_n}f\left( {{x_{\sigma \left( n \right)}}} \right) + {b_n}.

Using the Knaster-Tarski fixed point theorem, we study solutions with prescribed asymptotic behaviour. Our technique allows us to control the degree of approximation. In particular, we present the results concerning harmonic and geometric approximations of solutions.
Modifications of the Samuelson Economic Cycle Model
Authors: Naumowicz Paulina , Růžičková Miroslava
Published: June 2023

The paper presents an analysis of modifications of the standard discrete Samuelson model with determination of the stability of the equilibrium point. The stability region of the equilibrium point depending on the parameters contained in each model is determined using the Schur-Cohn stability criterion.
A comparative analysis of English nuclear stress principles in conversation
Authors: Lee Kent
Published: June 2023

Nuclear stress (or sentence stress) as a prosodic feature marks information flow in spoken English, and has received some treatment in the linguistics literature, most notably in pragmatics, but less so in newer phonological paradigms. Current theories in linguistics might shed light on this feature, such as Optimality Theory (OT) and cognitive grammar (CG). This paper compares potential insights and likely predictions of these two approaches for nuclear stress, by examining a recorded conversation of native US English speakers. The descriptive statistics indicate stress pattern distributions as expected, and some stress tokens show particular pragmatic and discourse functions of nuclear stress. The OT framework can better explain the interaction of different levels of prosody, grammar, and information structure, while CG might offer a more holistic explanation of stress, and its sociopragmatic and discourse functions, and may thus be likely more applicable to discourse studies, applied linguistics, and pedagogy. Implications are discussed for a CG theory of prosodic phonology, and for L2 pedagogy.
‘Hey little rich boy, take a good look at me’: Punk, class and British Oi!
Authors: Worley Matthew
Published: June 2023

This article looks at the controversial music genre Oi! in relation to youth cultural identity in late 1970s and early 1980s Britain. By examining the six compilation albums released to promote Oi! as a distinct strand of punk, it seeks to challenge prevailing dismissals of the genre as inherently racist or bound to the politics of the far right. Rather, Oi! – like punk more generally – was a contested cultural form. It was, moreover, centred primarily on questions of class and locality. To this end, Oi! sought to realise the working-class rebellion of punk’s early aesthetic; to give substance to its street-level pretentions and offer a genuine ‘song from the streets’.
performance and meaning of punk in a local Swedish context
Authors: Lalander Philip , Qvarsebo Jonas
Published: June 2023

When punk culture travelled from The US and England to Sweden in the late 1970s and early 1980s, the result was a mix of symbols, emotions and attitudes from all three national contexts. One Swedish town where punk made an impact was Norrköping, a middle-sized working class town south of Stockholm. The foucus of this article is the transformation of punk as it entered a new national and local context. We are interested in what happened to punk as it travelled from centre – London, Detroit and New York – to periphery – Sweden and Norrköping and what kind of meaningmaing practices that became possible in the new context. The empirical material consists of interviews with 24 informants who were part of the punk scene in Norrköping during the period. Besides the interviews we have made use of photographs, song lyrics and newspaper material. Our methodological approach is interactive memory work in which we together with the informants reflect on the performance and meaning of punk in Norrköping.
Representasi Bullying dalam Film The Emoji Movie
Authors: Imanuel Aletheia , Winduwati Septia
Published: June 2023

The Emoji Movie is a 2017 Sony Pictures animated film directed by Tony Leondis. The purpose of this study is to dissect the representation of bullying in the form of discrimination and intimidation and the search for identity in the main character in The Emoji Movie and to find out the message that The Emoji Movie wants to convey to the audience. This study uses a qualitative approach using Roland Barthes' semiotic analysis technique in which there are elements of verbal bullying that trigger the search for the main character's identity in The Emoji Movie. The results obtained from this research are that in this film the meaning of bullying is constructed, where bullying should have a negative meaning but becomes a positive meaning in this film, as the starting point for triggering the formation of the main character's self-confidence in the search for his identity. But, basically a person's resilience and the meaning of bullying for each individual is different. Other people's opinions on our behavior in society can be positive or negative depending on our response and our meaning.

 

The Emoji Movie merupakan film animasi produksi Sony Pictures tahun 2017 disutradarai oleh Tony Leondis. Tujuan dari penelitian ini untuk membedah representasi bullying dalam bentuk diskriminasi dan intimidasi dan pencarian jati diri pada tokoh utama dalam film The Emoji Movie dan untuk mengetahui pesan yang ingin disampaikan melalui film The Emoji Movie kepada penonton. Penelitian ini menggukan pendekatan kualitatif dengan teknik analisis semiotika Roland Barthes yang di dalamnya terdapat unsur-unsur bullying verbal yang menjadi pemicu pencarian jati diri tokoh utama dalam film The Emoji Movie. Hasil dari penelitian ini yaitu film ini mengkonstruksikan makna bullying, dimana bullying yang seharusnya bermakna negatif tetapi menjadi makna positif dalam film ini, sebagai awal mula pemicu terbentuknya kepercayaan diri tokoh utama dalam pencarian jati dirinya. Tetapi pada dasarnya resiliensi seseorang dan pemaknaan bullying untuk setiap individu berbeda-beda. Pendapat orang lain atas perilaku kita di masyarakat dapat menjadi hal yang positif maupun negatif tergantung respon kita dan pemaknaan kita.
Komunikasi Internal Generasi X dan Z di PT. Arita Prima Indonesia Tbk
Authors: Maida Asy Syifa Arya Chika , Setyanto Yugih
Published: June 2023

Communication is something that definitely happens and cannot be avoided in everyday life. In an organization or institution, communication between human resources is one of the important instruments in an organization or institution to achieve its goals. In a company there must be many differences that mix in one institution and work together to achieve company goals. Differences that exist within the company can be in the form of gender, race, ethnicity, religion and age. Communication between generation X which is the adult generation in the world of work and generation Z which has just entered the world of work, two generations that have quite a large age difference, provide a very significant difference in the pattern of the two generations which can have an impact on the internal communication process within the company. . PT. Arita Prima Indonesia Tbk has an extensive network that causes PT. Arita Prima Indonesia Tbk has many human resources from various generations. Therefore, this study examines internal communication across generations, between Generation X and Generation Z at PT. Arita Prima Indonesia Tbk.

 

Komunikasi merupakan hal yang pasti terjadi dan tak bisa dihindari dalam kehidupan sehari hari. Dalam sebuah organisasi atau institusi, komunikasi antar sumber daya manusia merupakan salah satu instrumen penting dalam sebuah organisasi atau institusi untuk mencapai tujuannya. Dalam sebuah perusahaan pasti memiliki banyak perbedaan yang bercampur dalam satu institusi dan bekerjasama untuk mencapai tujuan perusahaan. Perbedaan yang ada dalam perusahaan bisa berupa gender, ras, suku, agama dan usia. Komunikasi antar generasi X yang merupakan generasi dewasa dalam dunia kerja dan generasi Z yang baru saja memasuki dunia kerja, dua generasi yang memiliki pautan usia yang cukup jauh memberikan perbedaan yang sangat signifikan terhadap pola dua generasi tersebut yang dapat memberikan dampak terhadap proses komunikasi internal dalam perusahaan. PT. Arita Prima Indonesia Tbk memiliki jejaring yang luas hal itu menyebabkan PT. Arita Prima Indonesia Tbk memiliki banyak sumber daya manusia dari berbagai generasi. Oleh karena itu, penelitian ini mengkaji tentang komunikasi internal komunikasi lintas generasi, antar Generasi X dan Generasi Z di PT. Arita Prima Indonesia Tbk.
Strategi Personal Branding Kreator Konten TikTok dalam Mengembangkan Citra Diri Positif
Authors: Moudy Cynthia Dora , Winduwati Septia
Published: June 2023

In this technological era, we are no strangers to social media. One of the most popular social media lately is Tiktok. With the rise of Tiktok, many new Content Creator have appeared and made the competition between creators even fiercer. Therefore, every creator must have good personal branding that can have a good impact on Tiktok followers and users who watch their content. Strong personal branding is very important for a Content Creator because it can affect the application of personal branding strategies in any content or live streaming that creators do on social media. The author uses the theory of mass and persuasive communication, personal branding, social media and Content Creator as well as a qualitative approach using the case study method. The data and information obtained from this research are through in-depth interviews, documentation, and literature studies. The results of research on the personal branding strategy carried out by TikTok Content Creator in carrying out active interactions, as well as implementing personal branding elements that must be owned by a Content Creator are quite effective for viewers and followers in building relationships, increasing trust and developing a positive self-image.
Di era teknologi ini, kita sudah tidak asing lagi dengan yang namanya media sosial. Salah satu media sosial yang paling banyak diminati akhir – akhir in ialah Tiktok. Dengan melejitnya Tiktok, banyak kreator konten baru bermuculan dan membuat persaingan antar kreator semakin sengit. Oleh karena itu, setiap kreator harus memiliki personal branding yang baik yang dapat berdampak baik pada pengikut serta pengguna Tiktok yang menonton konten - konten mereka. Personal branding yang kuat sangat penting bagi seorang kreator konten, karena hal tersebut dapat mempengaruhi pengaplikasian strategi personal branding dalam setiap konten atau live streaming yang dilakukan kreator pada media sosial. Penulis menggunakan teori komunikasi massa dan persuasif, personal branding, media sosial dan Kreator Konten serta pendekatan kualitatif dengan metode studi kasus. Data dan informasi yang diperoleh dari penelitian ini adalah dengan melalui wawancara mendalam, dokumentasi dan studi kepustakaan. Hasil peneliatian strategi personal branding yang dilakukan oleh Kreator Konten Tiktok dalam melakukan interaksi yang aktif, serta mengimplementasikan elemen personal branding yang harus dimiliki oleh seorang kreator konten cukup efektif terhadap penonton dan pengikutnya dalam membangun hubungan, meningkatkan kepercayaan serta mengembangkan citra diri yang positif.
Kegiatan Konferensi Pers dalam Meningkatkan Citra Kejaksaan Agung Republik Indonesia
Authors: Agatha Dea , Setyanto Yugih
Published: June 2023

Press conferences are one of the government's public relations activities which are always held when there is important news information regarding the institution. Humas hopes journalists will show a neutral attitude and provide news that can form a positive image of the Indonesian Attorney General's office. This study discusses the influence of press conferences on the image of the Attorney General of the Republic of Indonesia. This study uses the theory of two-way asymmetrical and two-way symmetrical communication. Quantitative approach using survey method. Research data collected from questionnaires. Census sampling technique. Methods of data analysis using simple linear regression. The results of the influence of the press conference on the image of the Attorney General's Office of the Republic of Indonesia are in the strong category, which means that the more enhanced the press conference, the image of the Attorney General's Office of the Republic of Indonesia will increase, this is because the source conveying the communication message is a credible person, the content of the communication message is considered important, and the delivery the message is not very fast and easy to understand.
Konferensi pers merupakan salah satu kegiatan humas pemerintah yang selalu diselanggarakan ketika ada informasi berita penting terkait institusinya. Humas berharap wartawan menunjukkan sikap netral dan menginformasikan berita yang dapat membentuk citra positif institusi Kejaksaan Agung RI. Penelitian membahas tentang pengaruh konferensi pers terhadap citra Kejaksaan Agung Republik Indonesia. Penelitian ini menggunakan teori two-way asymmetrical dan two-way symmetrical communication. Pendekatan kuantitatif menggunakan metode survei. Data penelitian dikumpulkan dari kuesioner. Teknik pengambilan sampel secara sensus. Metode analisis data menggunakan regresi linear sederhana. Hasil pengaruh konferensi pers terhadap citra Kejaksaan Agung Republik Indonesia termasuk kategori kuat, yang artinya semakin ditingkatkan konferensi pers maka akan semakin meningkat citra Kejaksaan Agung RI, hal ini dikarenakan narasumber yang menyampaikan pesan komunikasi merupakan orang yang kredibel, konten pesan komunikasinya dinilai penting, dan penyampaian pesannya tidak terlalu cepat dan mudah dimengerti.
Pemasaran Karya Musik Passion Vibe di Era Digital
Authors: Setiawan Dennie , Pandrianto Nigar
Published: June 2023

The Indonesian music recording industry is currently developing in a different direction. Independent musicians use social media to show their work to the public because it is considered cheap and spreads quickly. This research examines how Passion Vibe implements a marketing communication strategy in the digital era that uses internet media to market its products or works. The method used in this research is a case study. Data collection techniques were carried out by interviews, observation, documentation and library research, in which the validity of the data was studied using the source triangulation method, and in this work data analysis techniques were used which included data reduction, data presentation, and drawing conclusions. The results of this study prove that the marketing strategy for Passion Vibe label music products in the digital era is to use and maximize social media or online marketing strategies such as creating content on social media and conducting direct marketing to get reactions to the songs offered to consumers.
Industri rekaman musik Indonesia saat ini berkembang ke arah yang berbeda. Musisi independen menggunakan media sosial untuk menunjukkan karyanya kepada publik karena dianggap murah dan cepat penyebarannya. Penelitian ini mengkaji bagaimana Passion Vibe menerapkan strategi komunikasi pemasaran di era digital yang menggunakan media internet untuk memasarkan produk atau karya-karyanya. Metode yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dokumentasi dan penelitian kepustakaan, dimana digunakan teknik keabsahan data yang dikaji dengan metode triangulasi sumber, dan dalam pekerjaan ini digunakan teknik analisis data yang didalamnya digunakan reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini membuktikan bahwa strategi pemasaran produk musik label Passion Vibe di era digital adalah dengan menggunakan dan memaksimalkan media sosial atau strategi pemasaran online seperti membuat konten di media sosial dan melakukan pemasaran langsung untuk mendapatkan reaksi terhadap lagu yang ditawarkan kepada konsumen.
Strategi Komunikasi Pemasaran Digital dalam Membangun Brand Awareness (Studi Kasus pada Venom Indonesia)
Authors: Thomsen Eric , Setyanto Yugih
Published: June 2023

In the current generation of globalization, it is very important for companies to adapt by seeking innovation and new thoughts to keep up with the times. Venom Indonesia is an automotive company that sells domestic audio and audio products and services. This study uses qualitative methods and uses a case observation approach. In this study, researchers used the marketing concept and virtual advertising concept. data collection techniques are observation, interviews with several informants, documentation, and literature study. From the results of these observations it can be concluded that Venom Indonesia's advertising communication capabilities help build brand image and brand awareness as well as reach potential consumers on a larger and extra accurate scale. Also, increasing revenue and reaching potential clients about the goods and services provided through the use of social media networks to market your services and products for example Instagram, Tiktok, Facebook, Youtube, and so on.
Dalam generasi globalisasi saat ini, sangat penting bagi perusahaan untuk beradaptasi dengan mencari inovasi dan pemikiran baru untuk mengikuti perkembangan zaman. Venom Indonesia adalah perusahaan otomotif yang menjual produk dan layanan audio dan audio dalam negeri. Penelitian ini menggunakan metode kualitatif dan menggunakan pendekatan observasi kasus. Dalam penelitian ini, peneliti menggunakan konsep pemasaran dan konsep periklanan virtual. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dengan beberapa informan, dokumentasi, dan studi literatur. Dari hasil observasi ini dapat disimpulkan bahwa kemampuan komunikasi periklanan Venom Indonesia membantu membangun brand image dan brand awareness serta menjangkau konsumen potensial dalam skala yang lebih besar dan ekstra akurat serta  meningkatkan pendapatan dan menjangkau  klien potensial tentang barang dan jasa yang disediakan melalui penggunaan jaringan media sosial untuk memasarkan layanan dan produk, misalnya Instagram, Tiktok, Facebook, Youtube, dan lain sebagainya.
Persepsi Perempuan Muda terhadap Komunikasi Nonverbal Artifaktual pada Fenomena Fashion Style Cewek Mamba, Bumi, dan Kue
Authors: Agatha Febriana , Winduwati Septia
Published: June 2023

Fashion is an inseparable part of everyday life. Nowadays, fashion is not only how we dress or look but also a medium for communication which can represent human expression and self-image. This research aims to find out young women's perceptions of artifactual non-verbal communication, especially in the phenomenon of fashion style cewek mamba, cewek bumi and cewek kue. The communication theory used is artifactual non-verbal communication which includes fashion. In this study, used a descriptive qualitative research approach with a case study method. Based on the analysis conducted with the informants, it can be concluded that the informants' perceptions related to the phenomenon of fashion style cewek mamba, cewek bumi and cewek kue are different. The informants stated that the phenomenon of fashion style of cewek mamba, cewek bumi and cewek kue does not represent the original personality of the individual but is merely a fashion expression that shows the mood and the heart of the individual.
Fashion merupakan bagian yang tidak dapat dilepaskan dalam kehidupan sehari-hari. Saat ini fashion tidak hanya bagaimana kita berbusana atau berpenampilan saja melainkan menjadi medium untuk berkomunikasi dimana dapat menampilkan ekspresi dan citra diri manusia. Penelitian ini bertujuan untuk mengetahui persepsi perempuan muda terhadap komunikasi non-verbal artifaktual khususnya pada fenomena fashion style cewek mamba, cewek bumi dan cewek kue. Teori komunikasi yang digunakan adalah komunikasi non-verbal artifaktual yang didalamnya mencakup fashion. Dalam penelitian ini, peneliti menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Berdasarkan analisis yang dilakukan dengan para informan dapat disimpulkan bahwa persepsi para informan terkait dengan fenomena fashion style cewek mamba, cewek bumi dan cewek kue berbeda-beda. Para informan menyatakan fenomena fashion style cewek mamba, cewek bumi dan cewek kue tidak mewakili kepribadian asli individu melainkan merupakan ekspresi fashion semata yang menunjukkan mood dan suasana hati pemakai.
Analisis Komunikasi Pemasaran Beauty Advisor Wardah Kosmetik dengan Model Attention, Interest, Search, Action, Share
Authors: Lestari Wahyuni , Farid Farid
Published: June 2023

Wardah Cosmetics is currently the first cosmetic brand to guarantee halal cosmetic products. In addition, the products have also been spread in almost all beauty shops. Because Wardah cosmetics have affordable prices and the quality of their products is guaranteed. This is what makes the writer interested in analyzing how marketing communications are carried out by Brand Wardah in Guardian. According to Firmansyah, marketing communication is the process by which a company tries to inform, persuade and remind customers about the goods and brands they sell. Therefore the Wardah Brand promotes its products through many media to attract consumers to make purchases. The author uses a qualitative method where the research process is to understand human or social phenomena by building a comprehensive and complex image so that it can be communicated verbally, reporting specific viewpoints obtained from reliable sources. There are three stages of the method used by the author to get reliable sources, the stages of interview, observation and also documentation. From the results of the study it was concluded that the role of beauty advisors can increase the target marketing of Wardah cosmetic products in the Guardian by using the AISAS model.

Wardah Kosmetik saat ini menjadi merek kosmetik pertama yang menjamin produk kosmetik halal. Selain itu produknya juga sudah tersebar hampir di semua toko kecantikan. Karena Wardah kosmetik memiliki harga yang terjangkau serta keamanan produknya yang sudah terjamin kualitasnya. Hal inilah yang membuat penulis tertarik untuk menganalisa bagaimana komunikasi pemasaran yang dilakukan oleh Brand Wardah di Guardian. Menurut Firmansyah komunikasi pemasaran (marketing communication) adalah proses sebuah perusahaan mencoba meyakinkan dan mengingatkan klien tentang produk dan merek yang mereka jual. Oleh karena itu Brand Wardah mempromosikan produknya melalui banyak media untuk menarik minat konsumen agar melakukan pembelian. Penulis menggunakan metode kualitatif dimana proses penelitian ini untuk memahami fenomena-fenomena manusia atau sosial dengan membangun citra yang menyeluruh dan kompleks sehingga dapat dikomunikasikan secara verbal, melaporkan sudut pandang secara spesifik yang diperoleh dari sumber terpercaya. Ada tiga tahapan metode yang dilakukan penulis untuk mendapatkan sumber terpercaya, tahapan wawancara, observasi dan juga dokumentasi. Dari hasil penelitian disimpulkan bahwa peran para beauty advisor dapat meningkatkan target pemasaran produk Wardah kosmetik di Guardian dengan menggunakan model AISAS.
Pengaruh Pesan Kampanye Body Positivity terhadap Brand Image Fashion Instagram Kurve.official
Authors: Arviany Vivi , Junaidi Ahmad
Published: June 2023

This research is about the effect of the body positivity campaign message on the Kurve.official Instagram fashion brand image. the existence of social media causes the spread of values ​​that can affect the perspective on standardization of perfect bodies. There is a new expression in a positive way for overcoming the issue of body shaming, namely the body positivity campaign. Kurve.official is a clothing company that was founded in 2019. With a vision to inspire all women to always be themselves, love themselves, and not pay too much attention to their shortcomings. The purpose of this research is to test and analyze the effect of body positivity campaign messages conducted by Kurve.official on brand image. This study uses brand image theory, campaigns, body image, and Instagram social media. This research was conducted with a quantitative research approach and survey research methods. The data collection of this research was done by using a questionnaire or questionnaire.
Penelitian ini mengenai pengaruh pesan kampanye body positivity terhadap brand image fashion Instagram Kurve.official. Adanya media sosial menyebabkan penyebaran nilai yang bisa mempengaruhi perspektif terhadap standarisasi tubuh yang sempurna. Terbitlah ekspresi baru dalam hal yang positif untuk penanggulangan isu body shaming yaitu kampanye body positivity. Kurve.official adalah perusahaan pakaian yang didirikan pada tahun 2019. Visiperusahaan yakni menginspirasi seluruh perempuan untuk selalu menjadi diri sendiri, mencintai diri, dan tidak terlalu memperhatikan kekurangan yang mereka miliki. Tujuan dari penelitian ini adalah menguji dan menganalisa pengaruh pesan kampanye body positivityyang dilakukan Kurve.official terhadap brand image. Penelitian ini menggunakan teori brand image, kampanye, body image, dan media sosial Instagram. Penelitian dilakukan dengan pendekatan penelitian kuantitatif dan metode penelitian survei. Data dalam penelitian ini dikumpulkan dengan menggunakan kuesioner.
Pengaruh Komunikasi Pemasaran Terpadu terhadap Minat Investasi Mahasiswa Universitas Tarumanagara di Aplikasi Bibit
Authors: Purnama Bryan , Setyanto Yugih
Published: June 2023

Technological advances have changed human lifestyles. This change in lifestyle is used by various industrial sectors to penetrate the digital realm, one of which is the economic sector. This research was conducted to determine how much influence the integrated marketing communication has on the investment interest of UNTAR students in the Seed application. The author uses a quantitative approach by distributing questionnaires. The population of the study was a student of Universitas Tarumanagara and the sample used was a purposive sampling technique with a total of 100 people. The theories used in this research are integrated marketing communication theory and buying intention theory. The data analysis techniques used in this study are a simple linear regression test, a T test, a correlation coefficient test and a determination coefficient test. The results of this study state that there is an influence between integrated marketing communication and the investment intention of UNTAR students in Bibit applications. From the T test hypothesis it is known that HA is accepted due to the significance value of < 0.05 and the value t obtained 14,255 > t table 1.984. The results of the coefficient of determination test also proved that there was an influence between exposure to advertising and buying intention by 67.5%.

Kemajuan teknologi telah mengubah gaya hidup manusia. Perubahan gaya hidup ini dimanfaatkan berbagai sektor perindustrian untuk merambah ke ranah digital salah satunya sektor perekonomian. Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh komunikasi pemasaran terpadu terhadap minat investasi mahasiswa UNTAR pada aplikasi Bibit. Penulis menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner. Populasi dari penelitian ini adalah mahasiswa Universitas Tarumanagara dan sampel yang digunakan adalah teknik purposive sampling berjumlah 100 orang. Teori yang digunakan adalah teori komunikasi pemasaran terpadu dan teori minat beli. Teknik yang digunakan dalam penelitian ini adalah uji regresi linier sederhana, uji T, uji koefisien korelasi dan uji koefisien determinasi. Hasil dari penelitian ini menyatakan bahwa terdapat pengaruh antara komunikasi pemasaran terpadu dengan minat investasi Mahasiswa UNTAR pada Aplikasi Bibit. Dari hasil uji T dapat diketahui bahwa Ha diterima karena nilai signifikansi < 0,05 dan nilai t yang didapatkan 14.255 > t tabel 1,984. Hasil uji koefisien determinasi yang didapatkan juga membuktikan bahwa terdapat pengaruh antara terpaan iklan dan minat beli sebesar 67,5%
Pengaruh Kualitas Pesan Iklan dan Daya Tarik Iklan terhadap Efektivitas Iklan dan Implikasinya pada Brand Awareness
Authors: Junita Junita , Erdiansyah Rezi
Published: June 2023

The low level of visits to the JD.id site indicates the low level of public awareness of JD.id. This study was conducted to see whether the quality of the advertising message and the attractiveness of the advertisement had a direct or indirect effect on the effectiveness of advertising in increasing JD.id's brand awareness. This research focuses on the JD.id advertisement with the version "Free with Cinta Laura". In this research, the writer uses quantitative method, non-probability sampling technique and purposive sampling approach. The research sample was 100 respondents. The collected data is then processed using Path Analysis or Path Analysis. The results of this study are the Quality of Advertising Messages (X1) and Advertising Attractiveness (X2) indirectly affect Brand Awareness (Z) mediated by Advertising Effectiveness (Y).
Rendahnya tingkat jumlah kunjungan ke situs JD.id, mengindikasikan rendahnya tingkat kesadaran masyarakat terhadap JD.id. Penelitian ini dilakukan untuk melihat apakah kualitas pesan iklan dan daya tarik iklan berpengaruh langsung atau tidak langsung terhadap efektivitas iklan dalam meningkatkan brand awareness JD.id. Penelitian ini fokus pada Iklan JD.id yang versi “Ongkirnya free with Cinta Laura”. Dalam penelitian ini, penulis memakai metode kuantitatif, teknik sampling non-probability sampling dan teknik pendekatan purposive sampling. Sampel penelitian sebanyak 100 responden. Data yang terkumpul kemudian penulis olah menggunakan Analisis Jalur atau Path Analysis. Hasil dari penelitian ini adalah Kualitas Pesan Iklan (X1) dan Daya Tarik Iklan (X2) secara tidak langsung mempengaruhi Brand Awareness (Z) yang dimediasi oleh Efektivitas Iklan (Y).
Strategi Divisi Media Sosial Pada Penerbit BRIN dalam Menginformasikan Program Akuisisi Pengetahuan Lokal
Authors: Hermawan Fajar , Yoedtadi Moehammad Gafar
Published: June 2023

Concern over the documentation of the cultural diversity, customs, and local wisdom of the Indonesian people needs to be increased. In line with this, the National Research and Innovation Agency (BRIN) Publisher has a program to invite all levels of society to participate in the Local Knowledge Acquisition Program. With this program, the public can access validated, verified, and quality information so that it becomes useful knowledge. The information also becomes the basis for the government in making a policy. BRIN Publisher's social media is an active tool that is professionally managed by the BRIN Publisher division. The aim is to disseminate information on the Local Knowledge Acquisition Program to the public. This study wants to know the strategy of the social media division at BRIN Publishers. Publisher is a public institution that provides scientific publications in the form of books and audiovisuals through the Local Knowledge Acquisition Program. This research uses a qualitative approach with a case study method. The case study was conducted in the Social Media Division at BRIN Publisher with content shared on Instagram, Twitter, Facebook Fanpage, Tiktok, and Youtube platforms. The social media division has implemented a simplification of social media planning by implementing people, objectives, strategy and technology methods.
Kesadaran terhadap pendokumentasian keanekaragaman budaya, adat istiadat, dan kearifan lokal masyarakat Indonesia perlu ditingkatkan. Sejalan dengan hal tersebut, Penerbit Badan Riset dan Inovasi Nasional (BRIN) memiliki program untuk mengajak seluruh lapisan masyarakat berpartisipasi dalam Program Akuisisi Pengetahuan Lokal. Dengan program ini, masyarakat dapat mengakses informasi yang tervalidasi, terverifikasi, dan berkualitas sehingga menjadi pengetahuan yang bermanfaat. Informasi tersebut juga menjadi pijakan bagi pemerintah dalam membuat suatu kebijakan. Media sosial Penerbit BRIN merupakan sarana aktif yang dikelola secara profesional oleh divisi Penerbit BRIN. Tujuannya untuk menyebarluaskan informasi Program Akuisisi Pengetahuan Lokal kepada publik. Penelitian ini ingin mengetahui strategi divisi media sosial pada Penerbit BRIN. Penerbit merupakan lembaga public yang memberikan publikasi ilmiah berupa buku dan audiovisual melalui Program Akuisisi Pengetahuan Lokal. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Studi kasus dilakukan pada Divisi Media Sosial pada Penerbit BRIN dengan konten yang dibagikan pada platform Instagram, Twitter, Facebook Fanpage, Tiktok, dan Youtube. Divisi media sosial telah menjalankan penyederhanaan perencanaan media sosial dengan melakukan metode people, objectives, strategy, dan technology.