bluuebunny/crossref_metadata_2025 huggingface dataset:
MANEJO DO PACIENTE EM PARADA CARDIORRESPIRATÓRIA NO AMBIENTE HOSPITALAR
Authors: Silva Michelle Vanessa Pedroso de Figueiredo da , Moraes Maria Aparecida Pedrossian Andréa Ovando , Vasconcelos Patrícia Garcia da Silva Gondim de , Herculano Sabrina Gisele Cavalcanti , Rodrigues Neilan Santana , Cunha Amanda Ferreira da , Oliveira Igor Marcelo Ramos de , Silva Andréa Márcia Soares da , Bezerra Márcia Tamires Uchôa , Lima Antônio Carlos Mariel Wágner Holanda , Lima Jucilene Rosângela de Sá Andrade , Zambonini Sergia Cristiane tokunaga de Figueiredo , Martins Tayane Moura
Published: June 2024

Discutir por meio das evidências cientificas acerca do manejo do paciente em cardiorrespiratória no ambiente hospitalar. Métodos: Trata-se de uma revisão integrativa da literatura de caráter qualitativo. A busca dos trabalhos envolvidos na pesquisa foi realizada nas seguintes bases de dados: SCIELO, LILACS, BDENF e MEDLINE, a partir dos descritores em ciências da saúde: “Assistência integral à saúde”, “Parada cardíaca” e “Unidades de internação”. Os critérios de inclusão foram: publicados no período entre 2014 e 2024, cujo acesso ao periódico era livre aos textos completos, artigos em idioma português, inglês e espanhol e relacionados a temática. Critérios de exclusão foram: artigos duplicados, incompletos, resumos, resenhas, debates, artigos publicados em anais de eventos e indisponíveis na íntegra. Resultados: Após a reanimação positiva os profissionais precisam controlar rigorosamente os sinais vitais e padrão hemodinâmico do paciente, devendo estar atentos também a qualquer sinal de complicação. Conclusão: O estudo demonstrou que a PCR é um evento que pode ocorrer tanto em ambiente hospitalar como no extra-hospitalar devendo possui uma intervenção rápida e manobras que são comprovadas cientificamente.
Um Estudo de Caso envolvendo um projeto tematizado no Planeta Terra nos anos iniciais do Ensino Fundamental
Authors: Pommer Wagner Marcelo , Pommer Clarice Peres Carvalho Retroz
Published: June 2024

Este artigo objetivou analisar as ações docentes frente a um projeto educativo desenvolvido simultaneamente com o planejamento da disciplina de Ciências em uma sala do 5º ano do Ensino Fundamental. Tardif (2002) e Fiorentini (2005) destacam a necessária valorização do repertório docente e Gauthier (1998) aponta a gestão da matéria e a gestão da classe como fundamentos para as ações docentes. O referencial metodológico foi o estudo de caso, viabilizado por meio da técnica de entrevista semiestruturada e do mapeamento cognitivo. Das ações docentes afloraram quatro categorias: a gestão de sala de aula, a mobilização de recursos didáticos, a formação docente em Ciências e o desenvolvimento do projeto. Observamos que estes fatores foram centrais para situar as ações docentes em uma perspectiva educativa que favoreceu o ensino de Ciências nos anos iniciais do Ensino Fundamental.
Potencial didático e científico dos fósseis da Bacia de Taubaté depositados no Centro Universitário Teresa D’Ávila (UNIFATEA)
Authors: Mendonça Ricardo , Santos Ramon Quintino dos , Oliveira Caroline Maciel
Published: June 2024

A Bacia de Taubaté representa um depósito fossilífero de 23 milhões de anos localizado no Vale do Paraíba, SP. Esse trabalho visou triar e inventariar a coleção paleontológica do UNIFATEA, que é utilizado como material didático em aulas, eventos de extensão universitária e pesquisa científica. Os materiais foram coletados nos anos de 2013, 2015, 2016 e 2019, na Extrativa Fazenda Santa Fé, durante visitas técnicas realizadas pelos discentes do UNIFATEA. Na primeira etapa, os materiais foram triados por ano de coleta, sendo descartados sedimentos afossilíferos. Cada peça fossilífera recebeu um número de tombo. Na segunda etapa foi realizada a identificação dos materiais fósseis. O acervo contém 305 exemplares que incluem fósseis de peixes (38%; n=117), plantas (35%; n=108), coprólitos (8%; n=25), icnofósseis (3%; n=9) entre outras peças não identificadas (16%; n=50). Essa coleção didática/científica representa um dos principais acervos dessa Formação no Vale do Paraíba e permitirá o desenvolvimento de novos trabalhos nessa área.
Contribuições ao ensino de ciências na cibercultura a partir da tecnodiversidade e da territorialidade
Authors: Corrêa Maiara Lenine Bakalarczyk , Boll Cintia Inês
Published: June 2024

Os estudos e as discussões em torno do ensino de Ciências e da própria educação como um todo indicam a importância da contextualização dos conhecimentos e a busca por meios para tornar esses conhecimentos significativos para o tempo presente constituído por uma cultura digital. Nesse sentido, o presente artigo busca desenvolver conceitos de outras áreas, incluindo a instalação (Arte), a territorialidade (Geografia), a tecnodiversidade (Filosofia e Tecnologia) e a duração (Metafísica), articulando-os com os processos de construção e de comunicação de aprendizagens em Ciências, propondo que reconhecer e valorizar esses elementos nas produções estudantis contribui para uma formação integral dos estudantes. Para tal, foi realizada uma pesquisa qualitativa de natureza básica, apoiada centralmente nas ideias dos autores Henri Bergson, Yuk Hui, André Lemos e Sylviane Leprun. Desse modo, entende-se que a medida em que se assumem processos autorais em enunciações estéticas como meios de instalação do estudante no espaço escolar é possível favorecer uma dialogicidade que transcende e entrecruza territorialidades, bem como, fortalecer o desenvolvimento de habilidades que contribuem para a formação integral desses estudantes imersos em um contexto de cultura digital.
Astronomia na Educação Básica e a legislação vigente: um olhar a partir do uso do blog Divulga Astronomia
Authors: Machado Mairon Melo , Maders Sandra , Miranda Brenda Matoso Abreu
Published: June 2024

O presente artigo se caracteriza como uma pesquisa de campo, de caráter qualitativo e tem como objetivo principal apresentar um estudo de dois anos sobre como o ensino de Astronomia é ofertado na educação básica do município de São Borja, Rio Grande do Sul. Obrigatória nos documentos oficiais da educação brasileira, a Astronomia ainda é um tópico a ser descoberto pelos alunos da educação básica do Brasil, bem como, a inserção do debate nos cursos de formação inicial de professores-licenciaturas. A pesquisa se desenvolveu através de um questionário aplicado a treze professores do município da rede básica de ensino. Verificou-se que a temática “Astronomia” é praticamente inexiste nas escolas, principalmente, pela precária formação inicial dos professores de Ciências no que se refere aos tópicos relacionados ao assunto. Após a coleta de dados, os autores/pesquisadores decidiram optar pela construção de uma ferramenta pedagógica: o blog Divulga Astronomia. Ele tem como propósito ensinar Astronomia em sala de aula, subsidiando assim os professores da rede da educação básica a repensarem suas práticas docentes relacionadas ao ensino da Astronomia em sala de aula. Após a apresentação do blog nas escolas, verificou-se que esta ferramenta se constituiu como dinâmica e colaborativa ao auxiliar os professores a cumprirem as exigências mínimas contidas nos documentos legais da Base Nacional Comum Curricular (BNCC) do sistema educacional.
Apuntes para la noción teórico-epistémica de reconfiguración en la investigación educativa
Authors: Castañeda-Reyes María Del-Rosario , Madrigal-Segura Rubén
Published: June 2024

En las coordenadas del nombre del cuerpo académico: Prácticas y subjetividad docente en contexto de reconfiguración educativa, al cual estamos adscritos, surgió la necesidad de pensar en términos teóricos la reconfiguración. En este sentido nos preguntamos ¿cómo entender la noción de reconfiguración y sus relaciones con la configuración como herramientas teóricas epistémicas en la investigación educativa? Por lo tanto, nos proponemos dar un paso más al identificar algunas coordenadas en las que se utiliza la noción de reconfiguración versus la de configuración. Nuestra construcción metodológica está basada en tres etapas, que hemos distinguido en lo que llevamos de la investigación en el Cuerpo Académico, de agosto de 2021 a agosto de 2022. De ahí que, en este artículo, se presenta un avance de lo que aún está en construcción. En la primera etapa ubicamos a algunas académicas que utilizan tanto la noción de configuración como la de reconfiguración en su producción. En la segunda etapa las invitamos a participar en un seminario y en la tercera etapa ubicamos las coordenadas en donde utilizan ya sea la noción de reconfiguración o la de configuración, o ambas. Las académicas en las que basamos nuestro artículo son Marcela Gómez Sollano y Leonor Eloina Pastrana Flores. Los primeros hallazgos están asociados a: 1. La utilización de la noción está muy relacionada con el objeto de investigación que abordan. 2. Se percibe una relación de la reconfiguración con la implicación. Y 3. La reconfiguración está asociada también a movimientos y desplazamientos, al interior de los campos disciplinarios y en una zona de entre ellos. De tal manera que tanto las investigadoras como sus objetos de investigación parece que pueden ser leídas en términos de configuración y de reconfiguración, en momentos de su producción, con fronteras apenas perceptibles, a partir del recorte que realizamos para esta investigación.
Articulaciones de la teoría y métodos de la Geografía Cultural con el aprendizaje activo
Authors: Reyes Torres Carlos , Pérez-Alcántara Bonifacio Doroteo
Published: June 2024

En este artículo presentamos el diseño de una guía didáctica basada en la experiencia reciente de educación virtual. A través de la guía se busca propiciar procesos de aprendizaje activos y el despliegue de la autonomía de los estudiantes, necesaria para organizar las actividades de trabajo y la obtención de resultados en períodos predefinidos. Intenta promover la participación en actividades colaborativas que implican la resolución de problemas, trabajos, productos escritos con diversas finalidades, discusión en grupo y cualquier otra tarea que promueve el pensamiento crítico. La reorientación del proceso de aprendizaje requiere el reposicionamiento del profesor, quien se asume como un asesor, interlocutor y supervisor.
La puesta en práctica de este recurso pedagógico se asocia tanto con la educación a distancia como con la modalidad semipresencial, incluso en la presencial. La propuesta se apoya en la experiencia concreta en la unidad de aprendizaje de Geografía cultural. De ahí que curricularmente se fundamenta en las competencias relacionadas con los tres saberes ser, conocer y hacer, necesarias para el conocimiento y acción en aspectos culturales que inciden en la dinámica espacial, económica y ambiental a nivel municipal. La pregunta que guio la investigación es ¿Cómo propiciar la actividad y el despliegue de la autonomía en los procesos de aprendizaje?. El sustento pedagógico está en el aprendizaje activo de la corriente constructivista. El método de investigación fue la investigación-acción, basado en la reflexión en la práctica de la guía didáctica y los ajustes pertinentes de acuerdo con las experiencias en los espacios concretos de acción.
A partir de los resultados de la experiencia de trabajo con la guía propuesta, se concluye reconociendo los retos y oportunidades del empleo de los medios digitales para establecer comunicación con los estudiantes en los tiempos establecidos en la plataforma disponible en nuestra universidad, así como con otros recursos.
СПЕЦИФИКА ИСПОЛЬЗОВАНИЯ ДИДАКТИЧЕСКИХ ИГР НА ЗАНЯТИЯХ АНГЛИЙСКОГО ЯЗЫКА В ВЫСШЕЙ ШКОЛЕ
Authors: Исраилова Л.Ю.
Published: June 2024

В статье раскрыта сущность понятий «дидактическая игра», «учебно-педагогическая игра». Авторы описали специфику использования дидактических игр в учебном процессе вуза, привели классификацию дидактических игр. В статье обоснована необходимость использования дидактических для эффективного обучения студентов и их использования в профессиональной подготовке будущих учителей, приведены примеры дидактических игр, используемых на занятиях английского языка на первом курсе языкового факультета. Авторы отмечают, что дидактическая игра обладает огромными коммуникативными возможностями и привлекает студентов к активной коммуникации в учебно-воспитательном процессе. В процессе игры у обучаемых обнаруживаются индивидуальные способности, необходимые для принятия ответственных решений.
A BIOESTIMULAÇÃO PROPORCIONADA PELA LASERTERAPIA DE BAIXA INTENSIDADE NA OSSEOINTEGRAÇÃO DE IMPLANTES DENTÁRIOS: REVISÃO DE LITERATURA
Authors: Stefane Clívia Cavalcante Pinheiro Góes  , Thiely da Silva Cazuza  , Arileide Martins Leal  , Tiago César de Souza  , Valter Mário Pereira Júnior  , Yara Oliveira de Paula  , Andressa Oliveira Brito  , Cecília Rosa Gonçalves  , Yasmin Maria Sarmento Viana  , Fabiano de Paiva Sales
Published: June 2024

A implantodontia revolucionou a odontologia e os conceitos de reabilitação oral estética e funcional pela proposta de osseointegração de implantes dentários, tornando- -se uma excelente alternativa na reabilitação de pacientes com perda dental parcial ou total. No entanto, o processo de osseointegração do implante dentário demanda tempo para que a reparação tecidual seja concluída. Nesse sentido, ao longo dos anos surge a busca por prognósticos clínicos e cirúrgicos mais previsíveis e favoráveis com o propósito de acelerar a osseointegração e proporcionar um pós-operatório mais confortável ao paciente. Diante desse contexto, o laser de baixa potência surge como uma alternativa eficaz acelerando o processo de cicatrização, efeitos analgésicos e antiflamatórios. A proposição do presente trabalho foi realizar uma revisão de literatura para avaliar a biomodulacão proporcionada com a aplicação do laser de baixa potência no pós-operatório e suas contribuições na otimização do processo de osseointegração de implantes diminuindo o tempo de recuperação do paciente. A busca bibliográfica foi realizada nas bases de dados SciELO, Lilacs e PubMed, por meio da combinação das seguintes palavras chaves consideradas descritores no DeCS (Descritores em ciências de Saúde): laser terapia, osseointegração, cicatrização, osso, terapia com luz de baixa intensidade, implante dentário endósseo e selecionando-se os artigos datados entre 2010 e 2022. Quatorze artigos foram selecionados de acordo com os critérios de inclusão e exclusão e lidos na íntegra. Concluiu-se, que o uso do laser de baixa potência no pós-operatório otimiza o processo de osseointegração de implantes dentários.
EXODONTIA DE TERCEIROS MOLARES E AS COMPLICAÇÕES EM PRÁTICA CLÍNICA: UMA REVISÃO DE LITERATURA
Authors: Tiago César de Souza  , Arileide Martins Leal  , Gabriela Cardoso Romano  , Rayanne Silva Chaves  , Caio de Andrade Hage  , Loane Ferreira da Silva  , Rodolpho Lobão Cecim  , Carolina Souto Lima  , Adriana Rodrigues Frazão  , Raimundo de Souza Vasconcelos Neto
Published: June 2024

A cirurgia de exodontia dos terceiros molares é o procedimento mais comumente realizado na especialidade de cirurgia e traumatologia bucomaxilofacial. Deste modo, o presente estudo aborda as complicações em exodontias de terceiros molares impactados e a atuação dos odontólogos sendo essencial para a obtenção de conhecimentos que irão embasar a práxis laboral dos acadêmicos de Odontologia quando estiverem no cotidiano profissional. Assim, tem-se nesta pesquisa a seguinte problemática: Como se dá a atuação dos Odontólogos diante dos pacientes com complicações em exodontias de terceiros molares impactados? Já o objetivo geral contemplou expor a atuação dos Odontólogos diante de clientes que passam por complicações em exodontias de terceiros molares impactados e os objetivos específicos conceituar e tipificar as complicações em exodontias de terceiros molares impactados, demonstrar a conduta dos Odontólogos quando ocorrem complicações em exodontias de terceiros molares impactados, relatar os cuidados que os Odontólogos devem ter para não ocorrerem complicações em exodontias de terceiros molares impactados e assim causar consequências para seus clientes. Ao término deste estudo evidenciou-se que o procedimento cirúrgico de exodontia dos terceiros molares é muito comum dentro da especialidade de cirurgia e traumatologia bucomaxilofacial. Apesar disso, a remoção cirúrgica de terceiros molares pode acarretar complicações e possíveis acidentes trazendo prejuízos para os pacientes. Deste modo, a melhor forma de prevenção é a realização cuidadosa da avaliação no período pré-operatório para se saber as condições anatômicas e clínicas de cada paciente através de exames complementares no qual os profissionais conseguem detectar e antecipar possíveis complicações.
GINÁSTICA LABORAL ASSOCIADA A OUTROS PROGRAMAS DE ATIVIDADE FÍSICA APLICADOS NO LOCAL DE TRABALHO SOBRE O NÍVEL DE ATIVIDADE FÍSICA EM TRABALHADORES DO SETOR ADMINISTRATIVO UNIVERSITÁRIO
Authors: Cynara Cristina Domingues Alves Pereira  , Roberto Vilarta  , Heleise Faria dos Reis de Oliveira  , Maria Inês Monteiro  , Ricardo Pablo Passos  , Guanis de Barros Vilela Junior
Published: June 2024

O objetivo desse estudo foi comparar a associação da ginástica laboral (GL) com outros tipos de programas de atividade física aplicados no local de trabalho (PAFTs) sobre o nível de atividade física (NAF) de trabalhadores do setor administrativo (ADM) do setor universitário. A amostra foi composta por 165 trabalhadores ADM, formada respectivamente por 73,9% de mulheres e 26,1% de homens; com idade entre 17 e 29 anos (63,6%) de uma instituição universitária privada brasileira. Os participantes foram aleatorizados, além do grupo controle (GI), para uma das 3 intervenções: (GII= GL; GIII=GL +TFP e GIV= GL+ GA). O NAF foi avaliado pelo Questionário Internacional de Atividade Física (IPAQ curto), os dados foram coletados por meio eletrônico, pré e pós- intervervenções de 16 semanas. Pós- intervenção, o NAF apresentou maiores impactos nos grupos GIII- GL + TFP (284,4%) e GIV- GL + GA (243,3%), quando comparados aos outros grupos GII-GL (-8,4%) e GI- Controle (-83,0%), sendo todos os mecanismos de intervenção associados à prática de Atividade Física (AF) mais relevantes quando comparados ao grupo que não participou das intervenções. Os programas associados com maior frequência, compostos por vivências práticas e educacionais, foram os que apresentaram os melhores resultados.
What Drives Anti-Shia Framing in Indonesia?
Authors: Zulkifli Zulkifli
Published: June 2024

As a global phenomenon, the Anti-Shia movement in Indonesia is damaging the moderate characteristics of Indonesian Islam. Even though previous literature showed the role of state actors in Anti-Shia movement in Muslim-majority countries and uncovered religious, economic, and political causes, this current study focused on Anti-Shia framing and the contributing factors. Furthermore, fieldwork and library studies on MIUMI (the Indonesian Council of Young Intellectuals and Ulama) and ANNAS (National Anti-Shia Alliance) showed Shia was framed as a heretical sect and a source of conflict in Muslim society. To address this issue, a nationally applied fatwa and the prohibition of Shia organizations, institutes, and foundations were required, in addition to exercising jihad against Shia. This was due to interconnected factors between religious ideology, majoritarian mindset, and perceived threat. Therefore, cultural and socio-psychological dimensions were significant in social movement studies.
ORGANIZATIONAL CYNICISM AND JOB EMBEDDEDNESS AS PREDICTORS OF TURNOVER INTENTIONS AMONG TEACHERS IN PRIVATE HIGHER EDUCATION INSTITUTIONS: AN EXPLANATORY SEQUENTIAL DESIGN
Authors: Queen Jane M. Bacon  , Avee Joy B. Dayaganon
Published: June 2024

This study utilized mixed methods approach particularly explanatory sequential design, it investigated the influence of organizational cynicism and job embeddedness towards turnover intentions of teachers coming from private HEIs in Region XI where adapted survey questionnaires were utilized in gathering quantitative data and as for its qualitative data it used in-depth interview (IDI) and focus group discussion (FGD). The participants of the study were faculty members who work in higher education institutions in the Davao Region. Further, the study used three adapted survey tools with a five-point Likert scale and an interview guide was used to generate the data relative to the research questions. The mean, standard deviation, and multiple linear regression were used as statistical tools while in the qualitative strand thematic analysis was employed. Moreover, data integration was used for data integration. The quantitative data was first generated and after which qualitative data were collected. Results showed that Organizational Cynicism and Turnover Intention were rated low while Job Embeddedness is high. It was found that organizational cynicism and job embeddedness significantly influence turnover intentions of teachers. In the qualitative phase of the study, standpoints of the participants on the variables and their relationship revealed five themes namely Confirmed Low Rating of Organizational Cynicism, Confirmed High Rating of Job Embeddedness, Confirmed Low Rating of Job Turnover Intentions, Confirmed Significant Influence of Organizational Cynicism to Turnover Intention, and Confirmed Significant Influence of Job Embeddedness to Turnover Intention. Lastly, the data integration analysis show that the following pairs of quantitative and qualitative data denote agreement or confirmation.
KEYWORDS: Education, educational leadership, organizational cynicism, job embeddedness, turnover intention, explanatory sequential design, Philippines
STRATEGI CROWDFUNDING MELALUI KAMPANYE MEDIA SOSIAL INSTAGRAM @RUNTOCARE SEMARANG-YOGYAKARTA 150KM
Authors: Agustinus  , Alfiana Kharisa Rizky
Published: June 2024

Penelitian ini mengkaji tentang keberhasilan dari sebuah kampanye Run To Care yang pastinya didukung oleh penggunaan Instagram sebagai platform utama. Dalam melibatkan komunitas, kampanye ini tidak hanya terbatas pada pembuatan konten, evaluasi, dan monitoring secara teratur, tetapi juga menerapkan "social media hearing" untuk memperoleh respons langsung dari masyarakat. Keputusan menggunakan Instagram sebagai platform utama disokong oleh tingginya jumlah pengikut dan tingkat engagement yang tinggi di platform tersebut. Dalam konteks konten, kampanye ini mencapai keberhasilannya dengan melibatkan berbagai perspektif pendukung melalui user-generated content, sejalan dengan tren popularitas video pendek yang sedang berlangsung. Evaluasi kampanye tidak hanya dilakukan melalui pemantauan statistik dan analisis tingkat keterlibatan, tetapi juga melalui interaksi langsung dengan komunitas. Tim Run To Care menonjolkan pendekatan kekeluargaan dalam menjaga komunikasi langsung dengan komunitas, memberikan perhatian khusus pada pemecahan masalah dan tanggapan terhadap kebutuhan mereka. Strategi konten terus disesuaikan dengan tren platform saat ini, dengan fokus pada konten yang ringkas, padat, dan relevan untuk semua orang. Pemahaman mendalam terhadap nilai-nilai SOS dan kebutuhan audiens menjadi landasan utama dalam mengatur strategi kampanye ini.
Kata Kunci: Crowdfunding, Runtocare, Komunikasi, Media baru, Media Sosial, Kampanye
STRATEGI KOMUNIKASI PEMASARAN BARANG DAGANG DI MODERN MARKET (Studi Kasus Pada Toko Familymart)
Authors: Pratama Yuono Dedik , Eriyanti Helvi
Published: June 2024

Pada era globalisasi, perusahaan di industri yang sama menghadapi persaingan yang semakin ketat. Untuk tetap unggul, perusahaan perlu mengembangkan strategi komunikasi pemasaran yang efektif. Hal ini terlihat jelas dalam industri ritel, di mana berbagai format ritel terus berkembang untuk memenuhi kebutuhan konsumen modern. Penelitian ini mempelajari teknik komunikasi pemasaran yang digunakan oleh FamilyMart, sebuah perusahaan ritel di Indonesia. Hasil penelitian menunjukkan bahwa FamilyMart memanfaatkan platform media sosial untuk mempromosikan produk dan meningkatkan kesadaran merek. FamilyMart juga mengintegrasikan strategi pemasaran offline dan online, mengidentifikasi preferensi pelanggan, dan mengukur keberhasilan strategi mereka melalui analisis data penjualan dan keterlibatan pelanggan. Selain itu, interaksi dan promosi di dalam toko juga memainkan peran penting dalam meningkatkan kesadaran produk. FamilyMart menciptakan dan menjaga hubungan dengan pelanggan melalui komunikasi yang efektif dan program loyalitas. Perusahaan ini juga menyesuaikan strateginya untuk mencerminkan tren dan kebutuhan konsumen yang berubah.
Kata Kunci: Strategi Omunikasi Pemasaran, Pasar Modern, Familymart
IDENTIFIKASI STRATEGI DESTINATION BRANDING KEPULAUAN SERIBU BERBASISKAN WISATA BAHARI
Authors: Rinaldo Edo , Dwihadiah Desideria Lumongga
Published: June 2024

Penelitian ini bertujuan mengidentifikasikan strategi destination branding Kepulauan Seribu berbasiskan wisata bahari. Strategi destination branding menjadi kunci dalam memperkuat citra destinasi, melibatkan identitas dan keunikan Kepulauan Seribu. Penelitian ini menggunakan konsepsi teori dari identifikasi Kenneth Burke menyoroti peran kunci identitas dalam membentuk persepsi masyarakat terhadap potensi pariwisata. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode deskriptif. Informan penelitian terdiri dari pemerintah yaitu pihak Dinas Pariwisata DKI Jakarta, pelaku usaha yang mengoperasikan jasa pariwisata di Kepulauan Seribu, masyarakat sekaligus penggiat pariwisata di Kepulauan Seribu. Temuan penelitian menunjukkan bahwa, implementasi strategi destination branding Kepulauan Seribu berbasiskan wisata bahari didukung adanya program pariwisata, kearifan lokal, penggunaan media, dan infrastruktur. Hambatan dalam mewujudkan strategi destination branding Kepulauan Seribu berbasiskan wisata bahari terdapat 3 aspek yaitu (1) komunikasi primer (ketidakseimbangan informasi dan keterbatasan akses informasi); (2) komunikasi sekunder (respon negatif dan ketidakjelasan diferensiasi; dan (3) komunikasi tersier (ketidaksesuaian pesan dan medium komunikasi). Peran aktor pariwisata, seperti pemerintah daerah dan pengelola objek wisata, penting dalam menciptakan dan memelihara identitas brand destinasi. Destination marketing organization menjadi upaya pengoordinasian pemangku kepentingan, memastikan kolaborasi harmonis. Konsep identifikasi Kenneth Burke relevan dalam membentuk identitas dan komunikasi dalam konteks destination branding. Dengan keterlibatan terkoordinasi, Kepulauan Seribu dapat membangun citra yang kuat, meningkatkan dampak ekonomi lokal, dan mempromosikan keberlanjutan pariwisata
 Kata Kunci: Branding, Kepulauan Seribu, Strategi Destinasi, Wisata bahari
DEVELOPMENT OF SOCIAL MEDIA STRATEGIES IN ONLINE NEWS PUBLISHER INDUSTRY (A Case Study In Kapanlagi Youniverse)
Authors: Husna Nisrin , Pratiwi Sefya Dian
Published: June 2024

Impact of the COVID-19 pandemic has changed the condition of online news publisher industry both in term of economic and existence. The aim of this research is  to find out the condition of social media communication strategy KapanLagi Youniverse as a media group in Indonesia for strengthening brand equity. The theoretical foundation of this research is using the Circular Model of SoMe for Social Communications and Brand Equity’s dimension Theory. The research method that will be used in this research is qualitative research with the design of a study case, which the data collected by interview and observation. The result of this research shows that in the pandemic situation KapanLagi Youniverse (KLY) could rise through strengthening their existence as a media group in Indonesia. Social media communication strategy of KapanLagi Youniverse uses the aspect of share (cross platform social media and type of content), optimize (PESO model), manage (media monitoring and user experience), and engage (interactivity and media community approach) in strengthening brand equity.
 Keywords: Social Media Communication Strategy, Online News Publisher Industry, Brand Equity, Pandemic
THE USE OF INFORMATION RESOURCES OF THE INTERNAL CONTROL SYSTEM IN THE TAX MONITORING OF THE COMPANY
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Kovalenko Yulia N. , Danchikov Evgeny A. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: June 2024

The main instrument for regulating the company’s activities is financial control. In the current market realities, companies are increasingly showing interest in internal control as the main means of regulation. Proper implementation of the internal monitoring system is the key to the effectiveness of companies. Its analysis is aimed at acquiring a set of tasks that help expand the company’s control features and increase the effectiveness of its further work. The key purpose of using the internal control system in this case is to ensure the most perfect and reliable reflection of information about activities in the financial statements. In this paper, the basic concepts of the internal control and monitoring system of this system are studied. However, the emphasis is on a more detailed coverage of the concept of tax monitoring and consideration of the aspect of methodological recommendations for collecting evidence in tax monitoring.
THE MAIN ACTIVITIES OF INTERNATIONAL AND RUSSIAN INVESTMENT BANKS AND THE PROSPECTS FOR THEIR DEVELOPMENT
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Levitsky Evgeny B.
Published: June 2024

The article discusses the main activities of international and Russian investment banks, as well as the prospects for their development. Some areas of the Russian banking sector have been developed based on foreign experience, which mainly affect the sustainability and development of investment activities. The main problems of attracting long-term capital to the banking sector have been identified. The study revealed that despite the existing shortcomings in investment activity, there is great potential in the banking system. Every year we see an increase in conditions for investment banks in the Russian market, therefore, directions based on foreign experience will make the investment activities of banks the most effective.
FORMATION OF ETHICAL STANDARDS FOR EMPLOYEES OF THE CONTROL AND ACCOUNTING AUTHORITIES OF RUSSIA
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Kovalenko Svetlana N. , Kovalenko Yulia N. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Mamеdova Elvira S. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: June 2024

This study examines the issues of the ethical code of employees of the external financial control bodies of Russia, as well as their impact on the organization of the activities of control and accounting bodies. This is a special category of employees for whom the format of their behavior in front of the state, subjects, municipalities and society as a whole should be determined. These employees must have high moral and ethical standards, be impeccable and correct. In any situation, the behavior of employees of external financial control should be impeccable, open, and friendly. Behavior should be characterized by impeccable characteristics both at work and at home. An employee may not act in a vicious manner, reduce the authority of the supervisory authority, or transfer information to third parties that has become available as a result of official activities. The paper analyzes the code of ethics and official conduct adopted by the community of control bodies at the federal and regional levels. The conclusions are formulated based on the analysis of the ethical code of employees of the external financial control of the subjects of Russia in relation to each employee of these control bodies. These rules must be consistent with each other, implemented and controlled in all areas of activity.
BUSINESS CYCLES, ANTI-CRISIS POLICY AND INFLATION (COMPARATIVE ANALYSIS)
Authors:   Federal State Autonomous Educational Institution of Higher Education “Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation”, Safronchuk Marina V.
Published: June 2024

The purpose of this article, within the framework of cyclical fluctuations in the global economic situation, is to consider the two largest crises of our time - the global crisis of 2007-2009 and the crisis of 2019- 2021. The comparative analysis of their depth and consequences was carried out Common features and their specifics were identified in various groups of countries based on the economic indicators of Russia, the USA and the European Union. Anti-crisis policy measures, the use of fiscal instruments and monetary regulation are considered, and their effectiveness is compared. An analysis of anti-crisis steps showed that, despite the commitment of the governments of some countries to the monetary model of regulation, the time has come when objective economic reasons force them to use the tools of the neo-Keynesian model. Signs of a change in political course towards strengthening state participation in the economy are considered to solve structural problems that are deepening crises, and to overcome the protracted stagnation.
Biochemical status of cattle with unbalanced feeding
Authors:   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA named after K. I. Skryabin MBA, Moscow, Russia, Denisenko Viktor N. , Syrovatsky Maxim V. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA named after K. I. Skryabin MBA, Moscow, Russia, Kruglova Yulia S. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA named after K. I. Skryabin MBA, Moscow, Russia
Published: June 2024

In ruminants, feed digestion occurs primarily in the proventriculus and small intestine. Digestion is carried out by enzymes of rumen microflora, abomasum, pancreas, small intestine and bile. The biochemical parameters of the blood serum of lactating cows with unbalanced feeding were studied. The results obtained indicate that, due to the peculiarities of carbohydrate metabolism associated with the presence of ruminal digestion, the lack of sugar in the diet in the body of cattle is compensated by neoglycogenesis. Excess protein in cattle is metabolized. It is used in energy metabolism reactions and is a source of glycogenic amino acids. The experimental animals were diagnosed with osteodystrophy and hepatosis. The presence of osteodystrophy with excess calcium in the diet is a consequence of insufficient absorption from the intestine. It is caused by a deficiency of vitamin D in feed, insufficient autosynthesis of it under conditions of year-round housing and impaired metabolism of zinc, copper and iodine. Degenerative liver damage is caused by unbalanced feeding. When assessing cattle feeding, along with analysis of diets and feed quality, it is necessary to use indicators of biochemical blood tests of animals.
Improving transscleral cyclophotocoagulation for the treatment of dogs with different forms of glaucoma
Authors:   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA named after K. I. Skryabin, Moscow, Russia, Kuvshinova Maria A. , Saroyan Sergey V. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA named after K. I. Skryabin, Moscow, Russia, Goncharova Anna V. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia
Published: June 2024

Treatment of glaucoma in dogs with conservative methods does not always achieve a sufficient hypotensive effect, so the issue of surgical intervention is relevant. Due to the high risk of complications after invasive surgery, the use of transscleral cyclophotocoagulation (TCPC) is advisable. The article discusses the principle of selecting a protocol for laser exposure to the eye in the treatment of various forms of glaucoma in dogs. The work was carried out at the Department of Veterinary Surgery of the Federal State Budgetary Educational Institution of Higher Education MGAVMiB – MBA named after K. I. Skryabin and at the VC CEVO&M. To perform TCPC, the Endo Optiks E2 video endoscopic laser ophthalmological system was used, which contains a 175 W xenon light source, a compact diode laser with a wavelength of 810 nm, a power of 2,0 W and the ability to operate in pulsed and continuous modes, and a probe for TCPC. Depending on the form of glaucoma and the degree of increase in intraocular pressure, the total power of laser exposure to the eye varied. The results were assessed on the 1st day after surgery, on the 7th and on the 30th using a developed scoring system that takes into account the degree of reduction in intraocular pressure, changes in pupillary reflexes and clinical symptoms. The study found that in dogs with different forms of glaucoma and different initial intraocular pressure, the required hypotensive effect was achieved with different powers of the total impact of laser radiation on the eye. This protocol makes it possible to achieve a stable hypotensive effect in dogs with primary open-angle glaucoma (POAG) in 90 % of cases, in dogs with primary angle-closure glaucoma (PACG) in 66,7 % of cases, in dogs with secondary angle-closure glaucoma (SACG) in 58,82 % of cases. The study demonstrates the effectiveness of the proposed laser power protocol for the treatment of various forms of glaucoma in dogs. The best results were achieved in dogs with POAG (n=10). For dogs with angle-closure glaucoma, TCPC, as the only treatment method, does not achieve a stable hypotensive effect in the short-term and long-term period. In the case of PACG and SACG, it is necessary to use combined methods to reduce the production of intraocular fluid (TCPC) and to normalize the function of the drainage system of the eye.
Evaluation of antimicrobial activity of drugs based on azithromycin, florfenicol and their combinations and comparative characteristics
Authors:   Moscow Veterinary Academy of Veterinary Medicine and Biotechnology – MVA named after K.I. Scriabin”, Moscow, Russian Federation, Timoshenko Sergei V. , Bachinskaya Valentina M. ,   Moscow Veterinary Academy of Veterinary Medicine and Biotechnology – MVA named after K.I. Scriabin”, Moscow, Russian Federation, Timoshenko Yulia I. ,   Moscow Veterinary Academy of Veterinary Medicine and Biotechnology – MVA named after K.I. Scriabin”, Moscow, Russian Federation, Teymurazov Marat G. ,   State Scientific Center of Applied Microbiology and Biotechnology, village Obolensk, Russia
Published: June 2024

The article presents the results of studies on the effectiveness of the obtained drugs based on azithromycin, florfenicol and their combinations for clinically significant strains of microorganisms that cause infection in birds and animals. The authors found that the most effective among the tested drugs are the combined drugs «Azithromycin 5 % + Florfenicol 5 %» and «Azithromycin 10 % + Florfenicol 10 %». In addition, for most of the tested groups of microorganisms, there is a synergistic effect in the combination of these antibiotics.
The use of cyanobacteria as fertilizers for agricultural crops
Authors:   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin, Moscow, Russia, Smirnova Ekaterina A. , Ivannikova Regina F. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin, Moscow, Russia, Bodryakova Nataliya P. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin, Moscow, Russia
Published: June 2024

Every day, as the world population grows, the need for nutrients also increases, and the scale and intensity of agriculture increases. At the same time, there is a need for renewable, more environmentally friendly fertilizers compared to synthetic ones. One of these fertilizers is phytostimulants based on cyanobacteria. Cyanobacteria are photosynthetic prokaryotes widespread in nature. They are resistant to environmental factors and some cyanobacteria are able to exist in extreme conditions (for example, the genus Nostoc, which demonstrates resistance to soil salinity). During their life processes, cyanobacteria provide plants with useful exometabolites. Through phytohormones, these microalgae participate in the signaling pathway of gene expression that regulates plant metabolism. They improve the rhizosphere community of microorganisms, which leads to a strengthened root system and mineral nutrition. Due to these mineral nutrients, cyanobacteria extracts can be used to improve seed germination, plant growth, flowering and fruiting, and to increase the shelf life of fruits after harvest. Exometabolites of cyanobacteria can stimulate various plant reactions, such as stomatal respiration, photosynthesis, nucleic acid synthesis, chlorophyll formation, ion uptake, also inhibit the development of molds. This article presents an analysis of literature data and scientific articles by domestic and foreign researchers, which gives an idea of the potential of cyanobacteria as biofertilizers both in optimal conditions for growth and development of crop plants, and in saline and dry soils. A brief description of the experiments carried out is given and an assessment of their effectiveness is put forward, based on the conclusion of the researchers.
Veterinary-sanitary and technological evolution of cow milk when using natural biologically active components of diet
Authors:   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia, Vasilevich Fedor I. , Savina Irina P. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia, Malofeeva Natalya A. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia
Published: June 2024

The quality of dairy raw materials is strategically the main public problem. An important task for farmers was to supply high-quality raw materials to dairy processing plants so that they could produce various dairy products with high technological parameters. The purpose of our experiment was to use natural biologically active additives based on the stevia plant in feeding lactating cows. At the same time, veterinary and technological indicators of the quali-ty of the obtained milk were evaluated. According to our data, milking cows that received test feed supplements as part of the diet improved the quality of milk, which optimized its techno-logical suitability. The average daily milk yield of the test group I cows exceeded the control by 8,22 % by the end of the experiment, the fat content in the milk of the test group I animals increased by 3,4 %. The mass fraction of casein in the milk of the I test group was reliably (P<0,001) higher than the control by 11,2 %. According to the results of the study at the last stage of the experiment, the fat/protein, protein/ dry defatted milk residue and fat/ dry defatted milk residue ratios were optimized to the required parameters. The raw capacity of the milk obtained from the stock of test group I was higher than that of the control group and the animals of test group II. The results of the fermentation and rennet-fermentation test, evaluation of the thermal stability of the experimental milk also indicate positive dynamics from the point of view of optimizing the technological characteristics in the group where the proposed feed additives were used.
Retrospective analysis of drug sensitivity of zoopathogenic moraxella, pathogens of infectious bovine keratoconjunctivitis
Authors:   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia, Pimenov Nikolay V. , Ayginin Arseniy A. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia, Evteev Nikita A. ,   Moscow State Academy of Veterinary Medicine and Biotechnology – MVA by K. I. Skryabin”, Moscow, Russia
Published: June 2024

The growth of antibiotic resistance in circulating bacterial pathogens determines the need for improvement in veterinary approaches to the therapeutic and preventive management of bacterial infections. This study is dedicated to investigating the drift of antibiotic resistance in zoopathogenic Moraxella, the causative agents of infectious keratoconjunctivitis in cattle. The article presents a retrospective analysis of primary scientific data from research groups of foreign authors, compared with our own results on the drug resistance of current epizootic strains of Moraxella bovis and M. bovoculi. The analysis showed that since the 1982 study and ending with the own results obtained at the present time, there has been an increase in the resistance of M. bovis and M. bovoculi to antibiotics. However, a still high level of sensitivity in moraxella is detected for antibiotics of the fluoroquinolone and cephalosporin groups, as well as for ampicillin and benzylpenicillin, the studied bacteria were the most sensitive, despite the fact that resistance was recorded for oxacillin and methicillin from the same group.
Crise aiguë thyrotoxique en réanimation
Authors: Bourcier Simon , Coutrot Maxime , Schmidt Matthieu
Published: June 2024

La crise aigüe thyrotoxique (CAT), ou « orage thyroïdien », est une forme exceptionnelle de thyrotoxicose menaçant le pronostic vital. Le diagnostic de CAT est peu évident à évoquer devant des manifestations cliniques multisystémiques et peu spécifiques. De plus, la pathologie thyroïdienne est méconnue dans 30 à 40% des cas avant la CAT. Elle doit pourtant être rapidement suspectée par le clinicien pour permettre une prise en charge thérapeutique précoce. La CAT est caractérisée par un tableau clinique explosif incluant fréquemment des manifestations cardiaques au premier plan, déterminantes pour le pronostic vital. A l’origine de défaillances d’organe, la CAT nécessite une prise en charge en réanimation en collaboration étroite avec les endocrinologues. Le traitement généralement recommandé est multimodal, visant notamment à diminuer les taux d’hormones circulantes et contrôler les effets tissulaires. Celui-ci doit-être également personnalisé en évitant des choix thérapeutiques potentiellement délétères. En particulier, l’administration des bétabloquants devrait s’accompagner d’une surveillance étroite de la fonction cardiaque en raison de la fréquence du choc cardiogénique. Les échanges plasmatiques et la thyroïdectomie représentent des solutions thérapeutiques de recours pour lesquelles les données publiées ne permettent pas à ce jour de proposer des critères décisionnels ou d’identifier les patients les plus à même d’en bénéficier.