The economic component of the values of the modern digitalized world
Authors: Hrushchynska Natalia 
Published: April 2024

The article is devoted to the analysis of the essence of the economic values of modern society, taking into account techno-global development, informatization, and the possibility of forecasting further global transformational development. Technological development of the economy involves progressive changes, investment attraction, consistent growth of the scientific and technical sectors, and economic development through the knowledge economy. Technological style is the driving force of modern processes in post-industrial society. The main problem of designing the main economic system in modern conditions is the factor of adapting its internal features to the national nature of the industrial economy. In general, industrial forms of economic organization are becoming less important against the backdrop of a rapid increase in the importance of the information component. In the course of the technological evolution of modern societies, the issue of transformation of values is becoming more and more important. Values determine a person's attitude to social reality and determine the motives of his behavior. Economic values include business, professional activity, income inequality, unemployment, gender and age inequality, attitude to competition, forms of ownership, and workplace. The article examines the characteristics of technological singularity as a process of rapid technological development of society, its impact on the change of economic values, as well as its potential for forecasting and evaluating the economic behavior of society. The state needs to participate in determining the national strategy, taking into account modern features and developing ways to implement this strategy in all spheres of social development (patriotism, economic and demographic policy, cultural policy, etc.). Public policy performs a supporting function in relation to business and is a tool that helps implement national priorities. The article states that in times of crisis, in times of radical changes in economic systems, politics, and state administration, it is especially important to shape the future and make reliable forecasts. The future can only be understood through a careful analysis of the past and present. At the end of the 20th - and beginning of the 21st centuries, the question of the future of society became especially relevant. This was stimulated by the invention of science and technology, the transformation of science with its unlimited possibilities into a direct factor in the processes of production and culture, and the progress of society. Prognostic prediction also takes into account the entire arsenal of scientific methods, with the help of which humanity collects information about the possibilities of modern civilization, makes expert assessments and relies on exploratory and normative forecasts; the article provides an analysis of the indicator (WVS) for Ukraine, moving from traditional values to secular-rational values and from survival values to values of self-expression, which involves reducing the influence of religion and authoritarian leaders, the spread of democracy, tolerance, gender equality, etc. The change in values affects political preferences and contributes to economic changes, including the formation of democratic institutions.