bluuebunny/crossref_metadata_2025 huggingface dataset:
LEADERSHIP AND MOTIVATION OF AN ENTREPRENEUR IN MODERN CONDITIONS
Authors:   Simon Kuznets Kharkiv National University of Economics, Vlasenko Tetiana , Stepanenko Sergii ,   Kharkiv National University of Radio Electronics
Published: June 2023

If a person is motivated, he becomes persistent, decisive, responsible, systematic and then, indeed, achieves better results. The focus of business on strengthening its influence in the market and increasing profits is correct and always promising. Thus, the question of motivation and its connection with leadership in entrepreneurial activity, which is based on the permanent consideration of the factors of the changing environment, are relevant. The purpose of the study is to determine the characteristics of the manifestation of leadership of an entrepreneur in modern conditions, as well as to justify the choice of a motivation system aimed at ensuring the success of entrepreneurial activity. On the basis of the conducted research, it was concluded that the leadership qualities of the entrepreneur and the motivation system he applies to his employees have a comprehensive impact on the development processes of both management and the success of the business structure as a whole. The presence of significant problems in justifying the choice of effective methods of material and non-material motivation of personnel was revealed. In the course of the study, the relationship between methods of motivation and components of the entrepreneur's leadership in modern conditions was substantiated. The specifics of using individual methods of material and non-material motivation depending on the existing situation at the enterprise (who is the manager-leader, what type of activity and who needs to be motivated for success) are analyzed. It is assumed that it is more effective to base the motivation system on the material component, and to apply the non-material one additionally, situationally or temporarily. The organizational aspect of the issue at the stage of starting a business and already existing business is also considered. Recommendations are provided for finding the golden mean between the entrepreneur's leadership and motivational tools when using different organizational management structures. It has been found that in modern conditions, achievement motivation works better than fines and reprimands, because it provides a feeling of freedom, self-worth, security, self-organization and special treatment.
MODERN INSTRUMENTS OF DIGITAL MARKETIN
Authors:   National University of Kyiv-Mohyla Academy, Havrylenko Tetiana , Bielieienko Daria ,   National University of Kyiv-Mohyla Academy
Published: June 2023

The article examines the need to use non-traditional digital marketing tools to develop an enterprise's marketing strategy. It has been proved that over the last decade the focus is on the latest technologies and types of marketing, which in their appearance are obliged to the innovative progress to which digital marketing is concerned. It was also proved that the main channels of digital marketing include Content Marketing, Email, Social Media (SM), Organic Search, paid Search, Display Ads, Mobil. Digital marketing has a greater advantage than Internet marketing, particularly by spreading its messages, considering the possibility of channel selection depending on the goals, functions of the message and the budget. It has been proved that traditional (classic) digital marketing tools include: Creation of own WEB-site, distribution of information through social networks, e-mail-mailing, webinars, blogs, banner advertising, contextual advertising, games, quads, surveys, interactive leaflets, complementary reality, video services, interactive surfaces, pictures, sounds, animations, etc. Key non-traditional digital marketing tools were identified, including: internet things (IoT), virtual reality (VR), complementary reality (AR), personalization, visualization, face recognition, etc. It is well-founded that these innovative technologies allow brands to provide fascinating experience of purchases and encourage customers to look, interact, personalize and evaluate products even before purchase, increasing channel conversion. It is confirmed that modern digital marketing is a constant bilateral dialog with each consumer, which allows to optimize interaction in an on-line mode, and digital tools help to build a clear marketing strategy implementation plan aimed at stimulating transformation through social media, content and blog strategies, all digital marketing tools. It is proved that the development of digital marketing strategies should focus on non-traditional tools.
ADVERTISING MARKET OF UKRAINE DEVEOPMENT UNDER CRISIS CONDITION
Authors:   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Grygorova Zoia
Published: June 2023

Advertising is an important component of brand communications with consumers, an important channel of providing information to the target audience about available goods and services. The article examines the current state of the development of the advertising market of Ukraine in the context of the crisis, examines the impact of the unfavorable external environment on the advertising market, outlines possible trends for its further development. The dynamics of the volume of the advertising market in the period 2018–2022 were considered, the impact on its development of socio-economic and political crises that occurred in Ukraine and the world in recent years was analyzed, their impact on certain segments of the advertising market was determined, and the changes taking place in them were outlined and industries related to the advertising market under the influence of crisis phenomena. Changes in the structure of the advertising market and structural shifts in the composition of advertisers were studied, and the main trends in the development of the advertising market of Ukraine were determined. The development of the advertising market in recent years took place in the conditions of economic, social and political instability caused by the corona virus pandemic and the invasion of Russia into Ukraine. Unfavorable conditions of the external environment negatively affected the results of individual segments of the advertising market and the development of the market as a whole. The segments of print advertising, outdoor advertising and advertising in cinemas suffered the greatest negative impact of crisis phenomena. Due to the beginning of the war, the decline occurred both in business as a whole and in all segments of the advertising market. In the first months of the invasion, the advertising market stopped, but in the spring its gradual recovery began. Enterprises began to adapt to changes, search for and implement new business models. But a certain number of media organizations ceased their activities due to destruction, occupation or financial difficulties. The article outlines the changes taking place in the main segments of the advertising market and related industries, and describes the main trends in its development.
METHODOLOGICAL PRINCIPLES OF SECURITY ACTIVITIES OF ENTERPRISES ACCORDING TO THE SYSTEMS APPROACH
Authors:   PE «Troyanda-Zachid», Ravlinko Zoryana
Published: June 2023

The need to create favorable conditions for conducting business due to the influence of a significant number of external and internal threats contributed to the gradual establishment of the importance of security activities within each enterprise. The current orientation of security entities to the protection of corporate resources and countering threats does not ensure the necessary stability of economic activity and the stability of the enterprise as a system. It is substantiated that despite the activity in the application of the system approach in matters of ensuring the security of the enterprise, some of its positions remain neglected. The purpose of the research is to form an idea about the content of homeostasis as a component of a systemic approach, the application of which contributes to the improvement of safety activities in the conditions of a certain enterprise. For a wider application of the system approach, in particular in the part of maintaining the effectiveness of homeostasis, in the process of safety activities in relation to the enterprise, the following methods are applied: induction and deduction, comparison and systematization – in the study of the essential characteristics of the concept of "homeostasis"; synthesis and analysis – to compare the content of homeostasis, which takes place in different systems; morphological analysis – to clarify the parameters of homeostasis as a mechanism, the effectiveness of which must be enhanced by security subjects; graphic – for visual presentation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. The known results of the study of the essence of homeostasis as a mechanism that ensures the maintenance of the viability of a certain system despite the influence of the habitat can be considered a necessary basis for improving safety activities. The parameters of homeostasis, which are inherent in various systems, were determined and critically considered, which contributed to the creation of appropriate methodological principles for maintaining the effectiveness of such a mechanism in the conditions of the enterprise as the basis for the sustainability of its functioning and development. It is substantiated that homeostasis, which with certain differences exists in each system, allows maintaining a balanced state, but its effectiveness for Ukrainian enterprises in the current difficult business conditions requires additional attention from the security actors. The use of homeostasis as a mechanism ensures a more rational use of resources that are aimed at security activities, with the possibility of fulfilling the tasks assigned to security subjects.
INTERNATIONAL PRACTICE OF PROMOTING DEVELOPMENT BUSINESS MANAGEMENT SUBJECTS
Authors:   Odessa State Academy of Civil Engineering and Architecture, Shyriaieva Nataliya , Draganyuk Anastasia ,   Odessa State Academy of Civil Engineering and Architecture
Published: June 2023

In order to increase the productivity and impact of business on the well-being of people and the sustainability of cities, state authorities and local self-government bodies pay objective attention to unlocking inefficient indicators, because some subjects of business management have turned out to be less successful and signal the feasibility of implementing programs to improve their business management Management assessment of benefits, costs and risks will help to determine business initiatives with the greatest potential, when business management subjects professionally use proposals from government bodies, consultants, other interested parties regarding monitoring the effectiveness of business activities, digital investments, renewal of human capital, allocation of resources , better business ethics. Analytical studies have shown that up to 87% of small and medium-sized enterprises in Ukraine meet the requirements of the Methodology and Analysis of Regulatory Impact; the number of draft regulatory acts increased to 2,712; in these projects, working groups, on the basis of a correctly identified cause, search for optimization of solving problems in business; in total, over four years, the State Regulatory Service conducted 1,023 consultations for small and medium-sized business entities; the number of "address" consultations for small and medium-sized enterprises increased to 178; central and local executive bodies up to 85% and 92%, respectively, conducted M-testing as a tool for measuring the impact of regulation on small and medium-sized businesses. Obstacles to the development of small and medium-sized enterprises include the complexity or uncertainty of legislation (49.2%); corruption (44.6%); other reasons. Taking into account the results of theoretical and analytical studies, entrepreneurship is offered: to take part in events. which are defined in the priorities for small and medium-sized business entities, including in state aid programs, microcredits; participate in support programs for entrepreneurs; actively use useful information services. In the conditions of digitalization, the development of the culture of entrepreneurship and knowledge, the quality of digital advertising activity is offered to entrepreneurship.
THE GENESIS OF THEORETICAL ASPECTS OF DEFINITION OF CONCEPT "LABOR POTENTIAL"
Authors:   State Organization «Institute оf Market And Economic & Ecological Researches of the National Academy of Sciences of Ukraine», Shatalova Liudmyla
Published: June 2023

The article discusses the genesis of the "labor potential" category. The main approaches to defining its essence are highlighted, which crystallized from numerous author's interpretations of scientists, in particular, etymological, economic-theoretical, resource, factor, complex, managerial. The essence of the concepts "labour resources", "labor force", "human capital" interrelated with the category "labor potential" has been studied. Four features that are characteristic of labor resources have been identified. In particular, it is stated that labor potential is a socio-economic category, which is based on the dialectical law of the transition of quantity into quality, has quantitative and qualitative characteristics and its content depends on the level of management. It is proposed to consider this category from the point of view of the system, and its main properties are defined, such as: integrity, functionality, coherence, emergence, compositionality, alternativeness. The change in the role of the labor factor in the production process during the period of the formation of capitalism is traced. It is substantiated that labor and capital are mutually complementary factors of production, the dominance of which was determined by the achieved level of development in a certain period of time. With the transition of production from labor-intensive through capital-intensive to knowledge-intensive technologies, the low-skilled labor of an employee begins to be replaced by the most skilled labor. The transformational processes that form a new basis for the "labor potential" concept have been studied. In accordance with the requirements of the digitalization of the economy, it is proposed to consider the labor potential from the standpoint of the competence approach as the integral capacity of the workforce to work, taking into account new opportunities (competencies and competences) that meet the requirements of digital and information and communication technologies. It is proposed to consider competencies as a tool that will allow to determine the degree of compliance of the labor supply with the demands of employers in the labor market in specific spatial and temporal conditions. Prospects for further research on this problem are identified.
WELLNESS TOURISM AS SERVICE INNOVATION OF THE HOSPITALITY INDUSTRY
Authors:   National University of Food Technologies, Sylchuk Tetiana , Kyrpichenkova Oksana ,   National University of Food Technologies, Druz Tetiana ,   National University of Food Technologies
Published: June 2023

The article defines the essence of "wellness" as a concept of a healthy lifestyle, a harmonious combination of physical and mental health, proper nutrition, reasonable physical exertion, and giving up bad habits. The main features of wellness tourism as a service innovation are highlighted. Interrelated states of a person, which allow to form the concept of wellness, are considered. The features and trends of the development of wellness tourism in the hospitality industry are determined. It has been established that service wellness innovations have a preventive effect on human health. It is substantiated that wellness tourism as an innovative direction is actively integrated into the market environment in accordance with new requests and needs of society. Wellness tourism has a special organization and, accordingly, stages of implementation, because it is mainly carried out by healthy people who do not need medical supervision. The main motive and purpose of such tourism is to strengthen and preserve health. Most experts note that wellness tourism not only prevents diseases, but also promotes the development of mental qualities of the human personality. The main goal of wellness services is the prevention and prevention of diseases, as well as maintaining physical activity, achieving an anti-aging, anti-stress effect. This is the main difference from health services of medical tourism. Today, the transformation of recreational tourist complexes is due to the following reasons. A healthy lifestyle becomes a priority. The number of people who want to maintain good physical shape is increasing. For example, to restore your body with the help of anti-stress or antiaging programs. They cover not only classic recreation courses, but also various means for relaxation. The second reason is the reorientation of budget support for recreational tourist establishments. Due to the unstable economic and political situation, traditional financial support from the state is being reduced. This forces sanatorium-type establishments to improve their product in order to enter new segments of the consumer market and attract additional customers.
IMPACT OF THE RUSSIAN-UKRAINIAN WAR ON THE DEVELOPMENT OF THE TOURIST INDUSTRY OF EU COUNTRIES
Authors:   State Higher Educational Institution «Uzhhorod National University», Mashika Hanna , Grabar Maryna ,   State Higher Educational Institution «Uzhhorod National University», Kashka Mariуа ,   State Higher Educational Institution «Uzhhorod National University»
Published: June 2023

The article envisages revealing the peculiarities of tourism development in the EU countries in the context of the impact on this process of the Russian-Ukrainian war, taking into account the practical aspect of this issue. It was revealed that the full-scale invasion of the aggressor country on the territory of Ukraine affects the EU tourism industry in four ways: the loss of Ukrainian tourists; restriction of airlines and use of airspace; higher food and fuel costs; a decrease in the confidence of travelers and a reduction in their income level. It has been determined that due to the upheaval from COVID-19 and the war of the aggressor country in Ukraine, EU tourism needs support in the development and implementation of comprehensive risk management plans in order to better prepare for future crises. It has been established that today there is a slower recovery of tourism in Eastern Europe due to the ongoing war in Ukraine. In a show of extraordinary solidarity, local tourism businesses are taking in Ukrainian refugees fleeing the war and helping them with accommodation, transport and food. As a result of such actions, there is a sharp rise in energy prices, which will directly affect the costs of transportation and tourism services, as well as create risks for broad consumer demand in Europe. It was found that despite the war, the EU tourism industry continues to function. Research has shown that tourism has been hit hard by the crisis triggered by the COVID-19 pandemic, proving its importance as an engine of economic prosperity, jobs, income and well-being. As the sector begins to recover, the economic and social fallout from Russia's war in Ukraine is another blow to recovery prospects. The war in Ukraine, caused by Russia, has the greatest impact on the tourism of those EU countries that share a common border with Ukraine. Yes, the tourism sector faces these challenges in the uncertain future, so sustainable and transformative actions are needed to promote recovery and put tourism on a path to more sustainable and inclusive development.
PRIORITIES OF TOURISM INDUSTRY FUNCTIONING DURING THE WAR IN UKRAINE
Authors:   Mykolaiv Branch of Kyiv National University of Culture and Arts, Tsurkan Ihor , Kryvenkova Ruslana ,   State Higher Educational Institution «Uzhhorod National University»
Published: June 2023

The article reveals the key priorities for the development of the tourism industry in the conditions of the war in Ukraine. It was determined that despite the Russian-Ukrainian war, which became almost destructive for the tourism industry of Ukraine, this branch of the economy continues to function and develop, adapting to new realities. It was found that in the nine months of 2022, the revenues of the state budget of Ukraine from the subjects of the tourism industry decreased by almost 34%, tax revenues from the activities of tourist operators – by 32%, tax revenues from the activities of travel agencies – by 5%. The domestic tourism market fell by about 50%, mainly due to the loss of tourists in the south of Ukraine. It was revealed that at the current stage, Ukrainian tourist operators are looking for new ways of development and are trying to enter, in particular, the European market. It was determined that the restoration of the viability of the tourism industry must begin with the regions least affected by the war. Highlighting the priorities of the functioning of the tourism industry in Ukraine, it was determined that the first priority should be the development of a strategy for the development of national tourism, taking into account international experience and European integration. It was determined that the basis of the post-war recovery of the tourism industry should be: memorial, military-patriotic and military-historical, medical and recreational, psychological, business, educational, sports and ecotourism. It was determined that in the post-war reconstruction of Ukraine, it will be necessary to actively implement and promote tourism potential, develop new initiatives and involve international partners in this process. It is predicted that new trends will be observed in the post-war recovery of the tourist industry: the need for health and recreation will increase; relaxation tourism will be actively developed; excursions to local places will be organized; interest in the history and national traditions of Ukraine will increase. In the post-war reconstruction of Ukraine, it is also worth taking into account the experience of countries that today have a strong tourism potential, but in the past suffered losses from war or armed conflicts.
DIRECTIONS OF THE DEVELOPMENT OF MEDICAL INSURANCE IN THE SYSTEM OF THE NATIONAL ECONOMY OF THE COUNTRY
Authors:   Oles Honchar Dnipro National University, Makedon Vyacheslav , Mykhailenko Olha ,   Oles Honchar Dnipro National University
Published: June 2023

The article examines modern theoretical and practical features of insurance and defines its role and functions in the economy of the state; the place of health insurance in the financing system of the state economy is revealed; a conceptual approach to the organization of health care financing on the basis of medical insurance was developed; analyzed the qualitative and quantitative signs of effective financial support of the healthcare industry by determining the level of its financing in Ukraine; the role of voluntary health insurance as an element of financing the state economy is assessed; the impact of socio-economic factors on the financial potential of the social insurance market is investigated. The degree of development of insurance is an indicator of the maturity of market relations. A well-established insurance system contributes to business development and solving social problems. A conceptual approach to the organization of health care financing based on medical insurance has been introduced, which is complemented by a methodical approach to determining the financial potential of the health insurance market, a mechanism for building an optimal health care financing model, and the stages of implementation of this mechanism, which will contribute to the development of additional sources of financing economy of the state to ensure effective social protection. interests of the population. The model of financing the health care industry based on medical insurance was substantiated, taking into account the key functions of the financial system of the state; a methodical approach to establishing the optimal size of the insurance contribution in the mandatory health insurance system using simulation modeling is proposed; a scientific and methodological approach to the formation of mechanisms for the effective development of medical insurance in the financing system of the country's economy was developed in order to ensure the restoration of its health and working capacity by means of the guarantee and availability of medical services within the framework of mandatory medical insurance and voluntary medical insurance, which complements these guarantees.
BASIC CONCEPTS OF THE PRICING POLICY IN THE HOTEL AND RESTAURANT BUSINESS AND THEIR CLASSIFICATION
Authors:   Taras Shevchenko National University of Kyiv, Bohuslavskyi Oleksandr , Nikitina Tetiana ,   National University of Food Technologies
Published: June 2023

The article examines the essence of the terms "price policy" and "concept of pricing policy". The relationship between the terms "pricing strategy", "concept of pricing policy" and "price policy" is shown. In the scientific literature, the term "pricing concept" is quite rare and is not fully researched. In some sources, pricing concepts are identified with pricing strategies, pricing policies, or pricing methods. In our opinion, the following definition of the term "concept of pricing" can be given, which, in turn, has several meanings: 1) it is a system of views on the essence of pricing processes; 2) fundamental ideas embedded in pricing theory, pricing methodology, pricing policy and pricing strategies; 3) a way of understanding pricing processes. We also offer the following definition of the concept of pricing policy – these are the basic ideas used in the pricing policy of the enterprise (company), regarding the main ways and methods of implementing the pricing strategy. The following classification criteria are proposed and relevant concepts of price policy in the hotel and restaurant business are highlighted: 1. In accordance with the transparency and comprehensibility of information about the cost of hotel and restaurant services (spontaneous market pricing policy; transparency of prices and conditions for providing hotel services; setting prices in the process of agreements with guests with the determination of the lower limit of the price of services). 2. In accordance with the planned level of profit from each visitor (maximizing the profits of hotels; availability of prices and services for as many visitors as possible). 3. Exclusivity of places and landscapes for recreation (exclusivity of hotel buildings and rooms; exclusivity of resorts and places around the hotel). 4. Stars of hotels. 5. Purpose of hotels 6. Seasonality 7. Innovativeness of service provision, etc. It was determined that the concepts of pricing policy are most often used in practice in combination with each other, in the form of combined concepts of pricing, which requires high qualification of management personnel in the hotel and restaurant business.
COMPREHENSIVE ANALYSIS OF THE OPERATION OF THE TRANSPORT SYSTEM OF UKRAINE IN THE FIELD OF PASSENGER TRANSPORTATION
Authors:   Ukrainian State University of Railroad Transport, Hrytsenko Nataly
Published: June 2023

The transport system of Ukraine aims to meet the requirements of public production and national security, to have an extensive infrastructure for the provision of the entire range of transport services and to ensure Ukraine's foreign economic ties. Modern problems of the country lead to changes in indicators of the functioning of production, trade, tourism, etc., and above all, they are reflected in indicators of passenger traffic and the number of passengers transported by various modes of transport. The special position of passenger transportation is determined by their high socio-economic importance in the life of society and the fulfillment of one of the most important guarantees of the state – freedom of movement. The volume of passenger transportation is determined by the population and transport mobility, however, transport mobility is influenced by many factors that cannot be calculated. The general unsolved problem of this direction is the constant change of statistical data in different conditions in which the country is located, this is economic instability and the state of war, which leads to general problems both in the state and in the transport industry. As shown by development trends, further fluctuations in the volume of passenger transportation should be expected in the future, given the forecasted moderate growth of the economy of trade and tourism. Accordingly, there is a need for constant updating of statistical data by means of an analysis of the functioning of the transport system in the field of passenger transportation, as well as updating and correcting improvement methods in relation to its functioning, which confirms the relevance of the chosen topic. Therefore, the relevance of the research lies in conducting a comprehensive analysis of the operation of the transport system in the field of passenger transportation and, on the basis of that, proposals to increase their efficiency. In this research, the author conducted an analysis of the dynamics and structure of passenger transportation by various types of transport. The structure of the ratio of indicators of passenger transportation is determined. The dynamics of passenger turnover of the transport system of Ukraine for the period from 2015 to 2022 was studied. The trends of changes in indicators of the dynamics of passenger traffic in modern realities and the identification and study of factors affecting the change in passenger traffic are determined.
RESEARCH OF MARKETING ACTIVITIES IN THE PROCESS OF ENTERPRISE DEVELOPMENT
Authors:   International European University, Panchenko Olga , Lisnichuk Oksana ,   International European University, Solodovchuk Natalia ,   International European University
Published: June 2023

In the conditions of digitization and digitization of business processes, the company's marketing activities must adapt to constant changes in the marketing environment. Intensification of competition in the markets requires strengthening the analysis of the effectiveness of the marketing activities of the enterprise. Marketing activities are an important element of a company's strategic management and have an impact on the company's performance. The article defines the essence of the term “marketing activity” on the basis of a literature review. The article also describes methods for evaluating the effectiveness of marketing activities. At the same time, the marketing activity itself is the subject of analytical evaluation, and the development of the company largely depends on the quality of this evaluation. It should be noted that the relevance of the research topic is also related to the need for further improvement of the evaluation procedure in conditions when Ukrainian confectionery enterprises operate in highly competitive conditions and extremely difficult financial and economic environment. Digitization and digitization of business have an impact on the development of marketing. Today, marketing is the application of humanlike technology to create, communicate, deliver and enhance value in the customer journey. The main technologies for using Marketing 5.0 are AI – artificial intelligence, NLP – natural language processing, sensors, robotics, MR – mixed reality (includes AR – augmented reality and VR – virtual reality), IoT and blockchain. An analysis of the company's marketing activities in the Ukrainian biscuit market was carried out. A SWOT analysis was conducted as a basis for the development of the company's marketing policy. In order to improve the company's marketing activities, it is necessary to use digital marketing tools and influence marketing. The company should develop an influencer marketing strategy to improve image, attract new customers, interact with target audience and increase product sales.
FORMATION OF AN OPTIMIZED CLASSIFICATION OF TYPES/SPECIES OF THE ECONOMIC SECURITY STRATEGY OF AGRICULTURAL HOLDINGS TO IDENTIFY CRITERION CHARACTERISTICS FOR THE CREATION OF THE PACKAGE CONTENT OF THE STRATEGY
Authors:   Volodymyr Dahl East Ukrainian National University, Khrystenko Larysa , Chorna Olga ,   Volodymyr Dahl East Ukrainian National University, Hrechyshkin Stanislav ,   Volodymyr Dahl East Ukrainian National University
Published: June 2023

The article examines approaches to the classification of types/types of economic security strategies without relative reference to the type of economic entity. Based on the identified general classification features and considering the special parameters of the functioning of agricultural holdings, an optimized classification of economic security strategies of agricultural holdings was formed. The proposed classification is based on the selection of three directions. The first direction is the classification of strategies adjusted from traditional forms in the field of security. It includes four criteria: according to the form of the subject’s behavior depending on the previous level of economic security, depending on the completeness of detection of threats, depending on the functional areas of economic security and depending on the nature of the response to threats. The second direction is the classification of strategies that involve general technical process aspects. It consists of three criteria: depending on the functioning of the protection regime, depending on the forms of tools used in the formation and implementation of the strategy and depending on the nature of the financing of costs for ensuring economic security. The third direction is the classification of strategies that consider the parameters of the functioning of agricultural holdings and are specific for subjects of a certain form of business organization. This direction includes classifications depending on the managerial level of implementation in the agricultural holding corporation, depending on the business directions and types of activities of the agro-industrial sector, depending on the economic interests of the agricultural holding and depending on the suitability of the territories for its normal functioning. The article provides an idea of the possibility of further application of the established criterion characteristics of the agricultural holding's economic security strategy when creating the "package" content of the economic security strategy, the mechanisms of its adoption and implementation in modern actual conditions of operation.
CURRENT ISSUES IN THE MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS DURING MARTIAL LAW
Authors:   Ismail State University of Humanities, Yakovenko Olena , Stepanova Kateryna ,   Ismail State University of Humanities
Published: June 2023

The article highlights the current issues of management and organization of the educational process in higher education institutions during the military aggression of the Russian Federation. It was determined that the full-scale invasion caused significant damage to the educational sector, in particular, to higher education. The author considered the main components of the administrative activity of the leadership of the HEI during the operation of the legal regime of martial law. The normative-legal aspect is defined, in particular, an overview of changes to the legislation and letters of the Ministry of Education and Culture regarding the regulation of labor relations in the field of education is provided. The author emphasises the need to develop an internal regulatory framework for the work of higher education institutions in times of war. As the most important, aspects of ensuring safe conditions for the educational process are considered. Attention was also paid to the organization of higher education activities in different regions of the country, depending on the danger of hostilities, the organization of distance learning during martial law, attention was focused on the problem of ensuring high-quality practical training of students under martial law and distance learning, recommendations were made to improve the organization of educational process The need to ensure further professional development of the scientific and pedagogical workers are noted, an overview of institutions that provide services for professional development of scientific and pedagogical workers, forms and types of professional development provided free of charge is presented. It was noted that during the martial law, increased attention needs to be paid to the spread of informal education not only in the professional sphere, but also in other vital spheres that ensure the vitality of the individual and provide him with positive motivation and life optimism. Special attention is paid to the psychological support of all subjects of the educational process. It was determined that for psychological adaptation it is necessary to introduce and develop psychological services in higher education institutions and, with their assistance, to form in the participants of the educational process: skills of psychological self-regulation and self-help in difficult life situations arising under martial law; the ability to provide psychological help and support to the participants of the educational process and to all those who need them during the war. A review of good practices of domestic higher education institutions regarding psychological support was conducted. Aspects of the activities of educational institutions regarding improving the quality of the educational process during martial law are highlighted.
FUNCTIONAL DIAGNOSIS OF THE STATE OF THE COMPETITIVENESS MANAGEMENT SYSTEM OF COASTAL REGIONS
Authors:   National University «Zaporizhzhia Polytechnic», Bezkhlibna Anastasiia
Published: June 2023

Coastal regions, which are theoretically characterized by the affinity of geographical, natural and other prerequisites for economic development, are characterized by a number of peculiarities of the practical functioning of special sectors of the economy, such as the extraction of aquatic bioresources, tourism and recreation, and the development of maritime transport. Identifying and taking into account the following features encourages the development of individual strategies for the development of coastal regions, taking into account their specifics of the maritime complex (using the developed sequence of stages and their content of strategic planning of ecosystem competitiveness of coastal regions). Analyzing the strengths, weaknesses, opportunities and threats to the ecosystem competitiveness of the economy of the "Azov-Black Sea region", a list of strategic initiatives was established in accordance with the comparison of weaknesses, strengths, opportunities and threats, namely: influence on the formation of value orientations among young people and the middle generation, work with human resources, formation of a competitive economy of the coastal region on an ecosystem basis, strengthening of regional and local government institutions, overcoming the consequences of Russia's military aggression in the plan. The PEST-analysis showed the need to create conditions for the implementation of the strategy's measures: financing and branding. These areas require strengthening state and regional initiatives and public control in the field of ecosystem protection and restoration, creation and use of infrastructure for the development of shipping, including digital infrastructure, staff development along with active innovative research, and the implementation of green economy principles in the region's life.
Eski Uygurca iyi ve kötü prens öyküsünde edim sözel güç taşıyan fiiller üzerine
Authors: ŞEHİTOĞLU Muammer
Published: June 2023

Türkçenin tarihî dönemlerdeki yazılı edebî metinleri, söz edimlerinin yapıları ve onların sözlük anlamı dışında da birden fazla anlam değerini taşıdığını gösteren edim sözel güç taşıyıcı fiillerin taranması ve araştırılması için kaynak oluşturmaktadır. Bu açıdan Türkçenin yazılı edebî metinleri edim bilimi için değerlidir. Çalışmada, Eski Uygur Türkçesi Dönemi’nde Budist çevreye ait İyi ve Kötü Prens Öyküsü’nde yer alan edim sözel güç taşıyıcı fiiller ve fiil deyimlerinin tespit edilmesi ve bu fiillerin metin bağlamı içinde yorumlanıp açıklanması amaçlanmıştır. Edim sözel güç taşıyıcı fiiller, metin bağlamında birden fazla anlam değerini karşıladığı için çalışmada, edim biliminde söz edimlerinin çalışma alanı içinde metinden taranarak yapılarının incelenmesi tercih edilmiştir. Bu bakımdan çalışmada nitel araştırma yöntemi olarak söylem analizi kullanılmıştır. Elde edilen bulgularda, öykü metninde edim sözel güç taşıyan filler, geçiş sıklıklarına göre yükleyici, yöneltici ve dışa vurucu amaçla kullanılan fiillerden oluşmaktadır. İlgili sınıflandırmada, fiillerin konuşmacılar tarafından birden fazla anlam değeriyle metin bağlamında zengin bir iletişimsel anlam değeri taşıdığı tespit edilmiştir. Çalışmada bazı fiillerin birden fazla edim söz amacıyla farklı bağlamlarda farklı kullanım özelliği gösterdiği de tespit edilmiş ve bu kullanımlar tablolarla dikkatlere sunulmuştur. Yöneltici ve yükleyici amaçla kullanılan edim sözel fiillerin ise, geçiş sıklığının birbirine yakın değerlerde olduğu görülmüştür. Ayrıca, dışa vurucu amaçla kullanılan fiiller, olumlu, olumsuz saygı bildirme anlam değerleri bakımından incelenmiştir. Çalışmanın, edim sözel güç taşıyan fiillerin niteliklerinin Türkçenin tarihî dönemlerindeki yazılı edebî metinlerinde, Türk kültürüne özgü fiillerin kullanım gücünün ve iletişimsel anlam değerlerinin zenginliğini ve derinliğini göstermesi bakımından alandaki çalışmalara katkı sunacağı düşünülmektedir.
Building blocks for a new paradigm? State-making, society and violence in twentieth-century Mexico
Authors: Pansters Wil G.
Published: June 2023

– Unrevolutionary Mexico. The Birth of a Strange Dictatorship, by Paul Gillingham, Yale University Press, 2021.

– Agrarian Revolt in the Sierra of Chihuahua, 1959-1965, by Elizabeth Henson, University of Arizona Press, 2019.

– In the Vortex of Violence. Lynching, Extralegal Justice, and the State in Post-Revolutionary Mexico, by Gema Kloppe-Santamaría, University of California Press, 2020.

– Unintended Lessons of Revolution. Student Teachers and Political Radicalism in Twentieth-Century Mexico, by Tanalís Padilla, Duke University Press, 2021.

– [Tiempo suspendido]. Una historia de la desaparición forzada en México, 1940-1980, by Camilo Vicente Ovalle, Bonilla Artigas Editores, 2019.
A EDUCAÇÃO FÍSICA ESCOLAR NO CONTEXTO DA PANDEMIA: UMA REVISÃO INTEGRATIVA DA LITERATURA
Authors: Soares Wellington Danilo , Lima Ianca Viana , Barros Paulo Eduardo Gomes de , Moura Walter Luiz
Published: June 2023

A crise sanitária decorrente da pandemia da Covid-19 provocou o fechamento de escolas em todo mundo. A comunidade pedagógica começou então a criar estratégias para promover a continuidade do ensino de forma remota, minimizando as consequências da suspensão de aulas presenciais. O objetivo do estudo foi analisar o panorama das adversidades encontradas e estratégias abordadas pelos professores de Educação Física para realização de suas aulas durante a pandemia da Covid-19. Foi realizada uma revisão integrativa da literatura, onde seguiu-se o protocolo PRISMA para assegurar um processo sistematizado de revisão de literatura. Os resultados tiveram como analise através de leitura flutuante e na íntegra dos artigos elegíveis a pesquisa, resultou na obtenção de seis publicações, condizentes com a perspectiva amostral analisada neste estudo. Conclui-se que durante a pandemia do Covid-19, professores e alunos enfrentaram dificuldades, e tiveram que desconstruir métodos de ensino estabelecidos há muitos anos.
Utilization of Plants at the Traditional Wedding Ceremony of Sambas Malay Tribe in Merubung Village, Tekarang District, Sambas Regency
Authors: Wati Mega , Rafdinal Rafdinal , Turnip Masnur
Published: June 2023

Wedding tradition is an important part of the life of the Sambas Malay ethnic. In the implementation of community weddings, many people use plants as supplies for the wedding stages. This research aims to determine the types of plants used by the Sambas Malay tribe in traditional wedding ceremonies. This research was going on September to December 2020. The research method used the snowball sampling. The result shows that obtained 25 species and 19 plant families used in wedding activities. The most widely used plant family of Poaceae dan Zingeberaceae. This research shows that the Sambas Malay ethnic marriage is still preserves the traditions of their ancestors. Each plant used in the traditional wedding ceremony of the Malay Sambas tribe has a specific meaning.
Causes and Treatments of Heart Attack
Authors: Aniamarta Thasya , Salsabilla Huda Alifia , Lizariani Aqsha Febriana
Published: June 2023

Heart attack or myocardial infarction is a deadly cardiovascular disease. The large number of cases and the high mortality rate due to this disease requires a comprehensive study which can later be developed further so that cases and mortality rates can decrease. The method is to do a data search on the internet. There are various symptoms of a heart attack such as pain in the chest, shortness of breath, and others. In the giving of drugs is based on several categories that have been determined. The cause of this disease can be influenced by various factors, both internal and external. For the treatment in addition to giving the drugs, there are various ways as well as therapy.
ARAF’TA YAŞAMAK: IVO ANDRİÇ’İN DRİNA KÖPRÜSÜ ROMANINDA KULLANILAN ‘KÖPRÜ’ METAFORUNUN SINIR ÇALIŞMALARI BAĞLAMINDA DEĞERLENDİRİLMESİ
Authors: ŞEKER Melike
Published: June 2023

16. yüzyılda Batı Avrupa ve Amerika’nın bazı bölgelerinde hâkim sistem olan kapitalist dünya ekonomisi, 19. yüzyılla birlikte dünyaya yayılarak evrensel niteliğine ulaşmıştır. Bu yayılma, bölgeleri kendi özgül koşulları doğrultusunda değiştirip dönüştürmüş ve beraberinde ‘eski düzen’ ile ‘yeni düzen’ arasındaki etkileşimin aynı anda var olduğu bir sisteme yol açmıştır. Bu etkileşimin yaşandığı topraklardan biri olan Balkan coğrafyasının 19. yüzyılı, Ivo Andriç’in ‘Drina Köprüsü’ adlı romanında ele alınmıştır. Kapitalist dünya sisteminin işleyişini sağlayan milli devlet, milli kimlik ve sınırlar gibi oluşumların ortaya çıkış serüveninin Drina nehri üzerinde inşa edilen Drina köprüsünün etrafında yaşananlar aracılığıyla aktarıldığı bu roman, özellikle kapitalist devletin temel özelliği olan sınırların kara hudutlarıyla belirlenmiş yapılar olarak toplumu, ‘biz’ ve ‘öteki’ olarak kurgulamanın yolunun nehir üzerine inşa edilen köprüler aracılığıyla nasıl sağlandığını göstermesi bakımından önem taşımaktadır. Böylece Andriç’in güçlü gözlem yeteneğiyle tarihsel gerçekliklerin köprünün yapım süreci ile aktarılması, aslında sınır dediğimiz olgunun yalnızca kara hudutlarına çekilmiş bir hat olmanın ötesine taşınabileceğini göstermesi açısından özgün bir nitelik taşımaktadır. Toplumsal sınırın günlük yaşam pratikleri dolayımıyla etkileşiminin gerçekleştiği mekân olarak Drina köprüsü, toplumlar arasında ‘imkan’ olmanın yanı sıra ‘engel’ olma halinin de eş anlı üretildiği simgesel yapı olmuştur.