bluuebunny/crossref_metadata_2025 huggingface dataset:
LEVEL APPROACHES TO THE INTERPRETATION OF THE CONCEPT OF ECONOMIC POTENTIAL
Authors: SHKVARUK Dina , DONCHAK Lesya ,   Vinnytsia Educational and Scientific Institute of Economics Western Ukrainian National University
Published: April 2023

The article analyzes such a concept as “economic potential”, which is the aggregate ability of a country, region, and enterprise to carry out its production and economic activities, to meet the needs of the population, to develop production, etc. With regard to the category of economic potential, an analysis of modern scientific literature shows the multidimensionality of this concept. It is worth noting that when studying economic potential, it should be considered as the present and future ability to create the maximum amount of material goods, taking into account specific resource constraints, and the balance of labor and material resources. Given the study, the author identifies the main four level approaches to the interpretation of economic potential: mega-level, macro-level, meta-level, micro-level. It is noted that at the mega-level the functioning of the country’s economic potential takes place; the macro-level requires the formation of economic potential at the regional level; the meta-level studies the functioning of the sectoral or territorial economic mechanism; the micro-level allocates the economic potential of an enterprise. The author characterizes the essence of each of the levels and the relationship between them, which is quite important for the development of the country’s economy. Thus, summarizing scientific views, some researchers tend to believe that from a methodological point of view, economic potential is an integral sum of lower-level potentials, each of which characterizes the quality of a particular resource or opportunity. Based on the analysis, the article proves the importance of analyzing and structuring the essence of economic potential. The economic potential begins to be formed at the enterprise level, ensuring the creation of the economic potential of the region, and in turn, the country. At the same time, it is worth noting that quite often the highest hierarchical level (country) creates barriers to the development of lower levels. Therefore, there is a need to create a toolkit of regulations and budgetary instruments that could activate economic potential at all levels and not limit the possibility of its use.
REALITIES OF UKRAINE’S ADAPTATION TO THE COMMON MARKET OF THE EUROPEAN UNION
Authors:   National Aviation University, RUMYANTSEV Anatolii , YAREMOVYCH Petro ,   University of Modern Knowledge, KOVBYCH Tetyana ,   Taras Shevchenko National University of Kyiv
Published: April 2023

The article examines the state, features, parameters of the leading directions of economic interaction of Ukraine with the common market of the European Union (EUCM) in modern conditions. The main prerequisites that determine the specifics of the formation of the current realities of Ukraine’s adaptation to the EUCM are highlighted, namely: a) intensification of globalization processes covering the world economy in the direction of liberalization of international economic relations, use of the advantages of digitalization, as conditions for their transition to a qualitatively higher level of functioning; b) loss of domestic export potential, import opportunities, labor resources as a result of russian aggression against our country. The economic essence of the EUCM is determined, which consists in the harmonious supply of goods, capital, labor, services and the demand for them by the EU member states under the conditions of free export-import operations. As the main realities that recognize the stability of Ukraine’s adaptation to the EU, modern directions and features of our country’s mutual trade with the EU are considered, taking into account the feasibility of clearly observing the provisions of the DCFTA agreement, the state of functioning of the domestic international transport infrastructure, as conditions for ensuring foreign trade, the growth of the scale of forced , as a result of the war, emigration to the EU, of our compatriots, in particular, the active workforce, which adapts to the EU labor market and is considered one of the structural links of the EUCM. In the context of digitalization of the EUCM, the tendency to increase the supply of Ukrainian highly qualified specialists, including in the JSC sphere, on the EU labor market and the possibility of using their digitalization potential on a remote basis are analyzed. The prospective reality of Ukraine’s adaptation to the EUCM is determined by the need to use the advantages that our country acquired from obtaining the status of a candidate for EU membership.
FINANCIAL ASSETS OF THE ENTERPRISE AS AN OBJECT OF ACCOUNTING
Authors: YEREMIAN Olena , YERMOLENKO Tatiana ,   Kherson National Technical University
Published: April 2023

In order to reveal the economic essence of financial assets, the article systematizes current approaches to their classification as the basis of information support at various levels of enterprise management. It was concluded that there are many different definitions of the concept of “financial assets”, they can be used, especially in the scientific environment, as: “financial instruments”, “monetary assets”, “financial resources”, this ambiguity leads to problems in understanding the essence of this term and causes problems in the accounting of these objects. Therefore, the article specifies the economic essence of financial assets for the needs of accounting. Based on the study of the legislative and regulatory framework, which regulates the accounting methodology of financial assets in domestic and international practice, their components for the needs of accounting are determined. In order to determine the relationship between financial assets and accounting objects, the article highlights certain features characterizing financial assets. Taking into account the above characteristics, the financial assets of enterprises can be defined as funds involved in the financial and economic turnover of the enterprise from various sources for the purpose of obtaining economic benefits and intended to ensure current and investment activities. That is, for accounting purposes, financial assets are a group of economic assets of an enterprise in the form of cash and other financial instruments: financial investments, receivables, cash of the enterprise and their equivalents. Summarizing the conducted research, the relationship between financial assets and accounting objects based on the Chart of Accounts is given. It is noted that financial assets are clearly indicated in the Chart of Accounts, both in the part of non-current assets (class 1) and in the composition of funds, settlements and other assets (class 3). That is, they are directly reflected in the accounting accounts, and therefore in the balance sheet of the enterprise. The practical use of the given composition of financial assets, based on the essence of this concept, corresponds to the current regulatory framework, takes into account their features and will contribute to the arrangement of financial assets in the accounting accounts and reflected in the balance sheet.
CONCEPTUAL PROVISIONS OF CURRENCY LIBERALIZATION AND ITS RELATIONSHIP WITH MACROECONOMIC TRENDS
Authors:   Lviv Polytechnic National University, MYKYTYN Oleh
Published: April 2023

The article emphasizes the need for currency liberalization processes in the context of solving the tasks of ensuring the macroeconomic stability of the national economy. The negative changes that occur in the absence of currency liberalization policy in the country are highlighted. A number of scientific views regarding the essence, meaning and conditions of currency liberalization are presented in detail. Conceptual characteristics of currency liberalization are determined, where the concept is considered as a goal, measure, action, tool, prerequisite. The importance of the state’s participation in the measures of currency liberalization, which involves both the formation of an institutional and legislative environment and a system of control and regulation of money circulation, has been proved. Currency liberalization largely stems from the systemic aspects of monetary and credit state policy. The system of tasks of currency liberalization in the context of ensuring positive macroeconomic trends is defined, the expected results of which are protection and protection, provision, optimization, regulation, and achievement of the stability of the national monetary unit. The process of currency regulation of the economy requires the implementation of a complex of organizational, economic, financial and management measures as components of the effective implementation of the monetary policy of social development. The need to implement currency liberalization under the conditions of overcoming the economic crisis and carrying out important social reforms was emphasized. High-quality and effective currency liberalization has a positive effect on economic growth, but its role is no less important in the context of ensuring the country’s economic security due to its systemic impact on macroeconomic dynamics, inflation rates, the state of the consumer market, and the employment structure of the population. Currency liberalization is a specific institutional form of regulation of socio-economic relations carried out by the country through strict regulation of currency processes and corresponding flows in relation to established goals.
DIRECTIONS OF DEVELOPMENT OF THE INTERNET OF THINGS IN COMPLEX DEVICE MANAGEMENT SYSTEMS
Authors: YAREMKO Svitlana , KUZMINA Olena ,   Vinnytsia Trade and Economic Institute SUTE
Published: April 2023

The article discusses the concept of the introduction and development of the Internet of Things in the management of complex devices; considers the principles of the IoT management system; highlights the features, advantages and disadvantages of the Internet of Things; contains an analytical overview of the most common industries of use of IoT devices. The article analyzes the stages of the introduction of the Internet of Things for business and elaborates how it will affect the work of the enterprise. Analyzing the scientific literature devoted to this topic, it was found that many researchers were engaged in this issue. The main functions are discussed in detail in the article. that IoT devices must perform. Factors that can harm the development of the Internet of Things have been identified. The main requirements for the implementation of the Internet of Things in any activity where they can be used were analyzed. Forecasts on the development of the Internet of Things from well-known companies and the conclusions they reached in this matter were presented. In general, it can be noted that the use of Internet of Things devices is quite relevant in our time and, despite certain shortcomings, is a modern solution for automating the work process, or simply simplifying the daily life of a person, and is also a tool for increasing business competitiveness Key words: ІоТ, Internet-of-Things, management systems, implementation stages.
SE OF MARKETING RESEARCH TOOLS IN IDENTIFYING THE NEEDS OF PEOPLE WITH LIMITED OPPORTUNITIES
Authors: BORYSOVA Tetiana , OKREPKYI Rostyslav , DUDAR Volodymyr ,   West Ukrainian National University
Published: April 2023

The results of the research carried out by the authors in the course of the project initiated by the public organization «TSWC “Revival of the Nation”» are presented. The analysis of scientific works revealed a lack of research on the current state of needs of people with disabilities at the regional level. The purpose of the article was to identify the needs of consumers of the non-commercial market (women and girls – with limited mobility) in the Ternopil region and to develop recommendations based on the results of the study. The following methods were used: analysis of secondary information; survey using a questionnaire; observation; statistical method; method of comparative analysis; synthesis; generalization; grouping. The following was found: Most often, survey participants turned to institutions/organizations during the last 3 years to issue/reissue pensions for them or their relatives, including on disability, state social assistance to low-income families, assistance from international funds; Among the problems faced by the respondents, the majority of respondents indicated the possibility of using the toilet in the institution, queues, difficulty finding the premises and difficulty moving through the corridors; Every tenth respondent encountered cases of refusal to provide services at the local authority, which were justified by the fact that the local authority does not provide the necessary services to the visitor; Half of the respondents believe that equal access to timely and high-quality medical care is ensured for all persons with disabilities in their community; Accessible transport and expanding the number of services for people with disabilities were among the directions for improving accessibility to services for women/girls with disabilities. The need to intensify the implementation of state documents regarding ensuring the availability of services for persons with special needs at the regional level has been established.
RESEARCH OF THE MANAGEMENT OF INTERNATIONAL CORPORATE BUSINESS UNITS BASED ON THE USE OF INTERNATIONAL FACTORS OF ECONOMIC GROWTH (BASED ON THE EXAMPLE OF CONSULTING SERVICES)
Authors:   Kherson National Technical University, PLYASKINA Alona , YAKYMCHUK Tetyana ,   Kherson National Technical University, ZIUBANOV Hlib ,   Kherson National Technical University
Published: April 2023

Scientists divide the entire set of consulting companies in the world into several groups. Thus, the first group includes the “big four” companies. The second group of consulting companies are the so-called “thought factories”, which do not just provide consulting services, but offer an unusual and non-standard way out of a difficult situation, offering creative ideas.The next group of companies are subject-oriented companies whose activities are limited to one or more areas, for example, marketing research, recruitment or business planning. Most research results show that the sector of consulting services is developing at a faster pace than other sectors of the world economy. In the developed countries of the world, the share of the service sector is constantly growing, while the positive trend of this sector is characterized by the dynamic development of the consulting services market. Summing up, it is possible to state with great certainty (as evidenced by research results) that the sector of consulting services is developing at a faster pace than other sectors of the world economy. In the developed countries of the world, the share of the service sector is constantly growing, while the positive trend of this sector characterizes the development of the consulting services market. Let’s focus on the consulting process, which is related to agricultural products, because it is more complicated than industrial and other types of consulting, which is determined by the variety of methods, techniques and its implementation. The difference between agricultural business and other types of business.
CONCEPTS, ELEMENTS AND MAIN TASKS OF WORK ORGANIZATION AT THE ENTERPRISE
Authors: MAZUR Dmytro , MAZUR Alexander ,   Market Relations University, MAZUR Galina ,   Galina MAZUR
Published: April 2023

The article examines the concepts, elements and main tasks of labor organization. The concept of “labor organization” is defined, which is a way of combining performers with means of correction for the implementation of the labor process and the achievement of the goal of the activity. It was determined that an effective system of work organization at an industrial enterprise is possible only with the coordinated work of all elements. A graphic model of labor organization is proposed. It is also determined that the organization of work can be interpreted as a system that begins with the emergence of a problem or need, then a goal is formed, which is realized due to the interrelationships between such elements as: labor force, working conditions, tools and objects of work. After the interaction of these components, the product of activity and the completion of the process is formed – the result of work. The work organization system is considered, which is an effective tool for the organization of work at the enterprise and is the factor that affects it, realizing the rationalization and coordination of labor and material resources in time and space. The article also examines how external and internal factors affect the organization of work. The theoretical base of labor organization depends on external factors. Internal ones include the following: working conditions, lighting, noise, vibration, etc. All these factors exerting an important influence on the activity of the enterprise determine the main methods of labor organization and the effectiveness of their application. An analysis of the researches of various scientists was made, and it was found that the division and cooperation of labor, the creation of safe working conditions are the most important elements of labor organization.
АВС-XYZ-ANALYSIS IN THE MANAGEMENT OF RECEIVABLES OF THE ENTERPRISE
Authors:   Kherson National Technical University, STEFANOVYCH Nataliia
Published: April 2023

The article examines topical issues of application of ABC and XYZ analysis in the management of accounts receivable of an enterprise. The purpose of the article is to select criteria for conducting ABC-XYZ analysis of accounts receivable to assess the credit rating of buyers and apply appropriate debt collection methods for each group of debtors. The study found that accounts receivable is a form of commodity lending, and its volume significantly affects the financial condition of an enterprise. The article considers topical issues of accounts receivable management at enterprises in modern conditions as a prerequisite for strengthening payment discipline. The essence of ABC-analysis as one of the mathematical and statistical methods of analysis used for management purposes is investigated. The advantages and weaknesses of ABC analysis are identified. It is proved that for the formation of the credit policy of enterprise, to determine the credit rating of debtors, it is advisable to choose such parameters of ABC analysis as sales volume, terms of delay in payments and the amount of overdue receivables in absolute and relative terms. The credit rating of customers using the ABC analysis is built. A matrix of the combined results of ABC and XYZ analysis is presented, where nine groups of debtors are allocated, each of which requires the development of its own management technology. The main groups of methods of debt collection from debtors have been identified, the use of which will help to reduce the risk of non-payment of debts by buyers and will help to establish an effective credit policy at the enterprise. Further research should be aimed at expanding the methodological tools for managing the accounts receivable of an enterprise.
PROCESS MODEL FOR THE THEORETICAL FRAMEWORK OF MANAGEMENT DECISIONS SUPPORT SYSTEMS
Authors: MELNYCHUK Volodymyr , KHLYSTUN Denys ,   National University of Life and Environmental Sciences of Ukraine
Published: April 2023

The article examines how the correct use of management decision-making tools helps enterprises achieve their short- and long-term goals. This will allow managers to make balanced decisions that will primarily benefit the enterprise or organization. It will also allow a comprehensive approach to solving the problems that arise in their activities. It has been established that the management decision support system is a multifunctional tool that requires detailed analysis in high-quality journals. The history of the management decision support system was analyzed. It was found that the vast majority of domestic scientists research applied aspects of developments in the field of management decision support systems. And the first scientific works were based on experimental research. It is noted that the first experimental studies were based on creating a decision-making environment. The need to introduce a management decision support system into the activities of institutions and organizations has been revealed. A process model of the theoretical foundations of the management decision support system and strategies for improving the research of the management decision support system are proposed. Its main components are described, and the main implementation problems are identified. It has been established that any constructed model or process model of management decision support system theoretical foundations contains appropriate components that must be applied comprehensively. These components have their own characteristics and are used in different situations. For their application, it is necessary to implement actions of a different nature. First of all, it is obtaining timely, complete, and high-quality information through the interaction of the software complex with available management information. A management decision support system requires a significant number of experts in the chosen field of knowledge who can manage data and process it in large quantities. Accordingly, the more complete the information, the greater the chance of making the right management decision, which can affect the further activities of the enterprise or organization.
FINANCIAL STABILITY AS AN INDICATOR OF THE EFFICIENCY OF USING THE COMPANY’S FINANCIAL RESOURCES
Authors: NIKOLCHUK Yuliia , NEBZYTSKYI Bohdan , SAVCHUK Oleksandr ,   Khmelnytskyi Cooperative Trade and Economic Institute
Published: April 2023

The relevance of the chosen topic of scientific research is determined by the fact that today the main criterion that determines the quality of the management of the company’s financial resources is its financial stability. This component of the general financial condition of the enterprise reflects the ability of the business entity to fulfill its obligations to creditors and founders. Financial stability reflects the current state of the company’s accounts, which guarantee its constant solvency. Such an entity is considered financially stable management, which, in the event of unfavorable changes in the conditions of the external and internal environment, is able to return to a state of equilibrium with the help of its own resources. Analysis theoretical foundations for operating financial stability indicators provides an opportunity find out what state the company’s activity is in at the moment. The system of indicators of financial stability makes it possible to implement measures to improve the financial condition of the enterprise, provided that the indicators have a dispositive value. Activities regarding the improvement of the state of the enterprise are possible due to the presence of managers who are capable make and implement optimal management decisions. The article defines the place of financial stability in the overall stability of the enterprise. The directions in which the concept of “financial stability of the enterprise” is interpreted are defined. The essence of the financial stability of the enterprise in the “narrow” and “broad” sense is considered. Various scientific approaches to the interpretation of the concept of “financial stability of the enterprise” have been studied, with the most complete and accurate ones being singled out. The content of the concept of financial stability of the enterprise is summarized. The characteristic features inherent in the financial stability of the enterprise are defined. The indicators that are calculated during the analysis of the financial stability of the enterprise are characterized. Further research will be aimed at researching the methodology of conducting an analysis of the financial stability of the enterprise.
ASPECTS OF STRATEGIC POLICY OF FINANCIAL RECONSTRUCTION OF THE ENTERPRISE
Authors:   Private Higher Educational Establishment «University of Economics and business», KHOMA Dmytro , LOPATOVSKYI Viktor ,   Khmelnytskyi National University, SHPYLOVYI Viktor ,   Higher Educational Institution «European University» Cherkasy branch
Published: April 2023

The research emphasizes the relevance of the problem of strategic management in the field of financial rehabilitation of the enterprise. The purpose of the study is the further development of the theoretical-methodical and methodical-applied principles of strategizing the policy of financial rehabilitation of enterprises. It is shown that the dynamism of the external and internal environment of enterprises, the emergence of new systemic and critically complicated threats, such as war and its negative consequences, determine the need for further development of methodological and applied foundations of strategizing the policy of financial rehabilitation of business entities. The principles of the formation of information and analytical support of the management subsystem of the financial rehabilitation of the enterprise are summarized. The position of strategic analysis of financial security in the system of financial rehabilitation of the enterprise is defined. The classical procedure of SWOT analysis with assessment of the company’s strengths and weaknesses in relation to its opportunities and threats from the external environment based on PEST analysis is characterized. The advantages and disadvantages of strategic planning of the financial rehabilitation of a business entity are determined. The principles of budgeting, auditing and control of the process of financial rehabilitation of the enterprise are defined. The scientific novelty of the research results lies in the further development of strategic management in the field of financial rehabilitation, ensuring the improvement of the financial condition and strengthening the financial security of economic entities. The applied value of the research results consists in determining the elements of the management mechanism of the financial rehabilitation of the enterprise, in particular, financial interests, functions, principles and methods of management, organizational structure, management personnel, management techniques and technologies, financial instruments, criteria for assessing the financial condition. In this sense, the mechanism for ensuring the financial rehabilitation of the enterprise represents the unity of the management process and the management system.
STRATEGY AS A TOOL FOR ENSURING THE EFFICIENT FUNCTIONING OF THE ENTERPRISE
Authors: LUKIANOVA Valentyna , HOLOVACH Tetiana , ZAKRYZHEVSKA Iryna ,   Khmelnytskyi National University
Published: April 2023

The real sector of Ukraine’s economy is currently characterized by crisis phenomena that hold back the pace of its recovery. In this regard, focusing on short-term development programs, the absence or wrongly chosen strategy leads only to the localization of losses and to a decrease in the efficiency of enterprises in the long term. In turn, this necessitates the implementation of strategic management, which provides an opportunity for enterprises to ensure economic growth and get out of a crisis state. The article presents developments in the field of strategic management, highlights methodological problems of strategizing. Theoretical approaches to the formation of enterprise strategies are considered. It was established that the process of strategic management in Ukraine requires the use of modern technologies and tools. That is why there is a need to deepen research into the theoretical and methodological foundations of strategic management at all levels. The necessity of using the strategizing system as a tool for mobilizing internal reserves, taking into account external factors, forming and implementing strategies, promoting the development of the enterprise in the long term, is substantiated. By considering the stages of the process and strategizing tools, it is possible to conclude that the chosen strategy meets the goals, opportunities, and requirements of the enterprise’s external environment. To characterize the real (initial) strategic processes taking place at enterprises, it is necessary to take into account the peculiarities of different types of enterprises, their branch affiliation and competitive status. The initial strategic processes determine the individuality of the strategic choice of business processes for their further optimization, and the criteria for their selection are formed. Timely detection of problems and implementation of measures to adjust the process or content of strategy implementation, review of goals, is impossible without the use of strategic control, the key element of which is the system of indicators. This system should contain indicators that are control points for evaluating the effectiveness of strategy implementation at each stage. The presented control indicators are differentiated according to the main classification features.
ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF THE DEVELOPMENT OF COOPERATION IN THE MILK MARKET IN UKRAINE UNDER THE CONDITIONS OF EUROPEAN INTEGRATION
Authors:   National University of Life and Environmental Sciences of Ukraine, IBATULLIN Marat , HRYVKIVSKA Oksana ,   National University of Food Technologies, KARPENKO Vitalii ,   Khmelnytskyi National University, SVINOUS Nadia ,   Bila Tserkva National Agrarian University
Published: April 2023

When considering the issue of cooperation between counterparties of agri-food supply chains, it is advisable to pay attention to the peculiarities of the formation of economic relations at both the horizontal and vertical levels. It is obvious that the drivers of the formation of long-term partnership relations should be processing enterprises, since they are the ones experiencing a shortage of raw materials, but they have no interest in receiving agricultural raw materials from smaller and scattered small commodity producers. On the other hand, end consumers demand agri-food products that have the appropriate quality, origin and certified production process. It is these factors that require the development of effective tools for the development of transparent and mutually beneficial economic relations in horizontal and vertical agri-food supply chains. The article is devoted to the problems of the development of cooperation in the production of milk in Ukraine. It was found that when forming integrated structures of agricultural producers and processing enterprises in the dairy sub-complex, it is important to take into account the economic interests of future partners to ensure their mutually beneficial and sustainable production activities. A mathematical toolkit for modeling the production activity of an agricultural service cooperative, jointly formed by small agricultural commodity producers and processing enterprises, has been developed, which adequately reflects the real economic conditions of the SOK. It has been proven that the development of cooperative structures at the regional level can be ensured according to the principle of associated cooperation with the participation of large trade networks, under the condition of public-private partnership with a high state share, or under the condition of the contribution of the united territorial rural community. The proposed system of cooperative networks can be organized gradually or partially, with the initial formation of pilot projects in individual regions. As alternatives, the following pilot scenarios for the formation of cooperative centers are proposed: single – the creation of one most effective cooperative center with the minimum investment payback period is envisaged; distribution – it is envisaged to create one cooperative center for each type of product; concentrated – involves placing as many centers as possible in rural areas with the aim of creating local growth points.
THEORETICAL BASIS FOR THE FORMATION OF THE ORGANIZATION’S STRATEGY
Authors: HAVLOVSKA Nataliia , YOLKIN Serii , YABLONSKY Taras , NEBELUK Nazarii ,   Khmelnytskyi National University
Published: April 2023

The article examines the evolution of strategic management, which consists of five stages: budgeting and control, long-term planning, strategic planning, strategic management (strategic management), strategic management based on flexibility. The first stage – budgeting and control – involves the development of annual budgets, followed by the analysis of deviations, their causes, and, if necessary, makes decisions about adjustments, the second stage – long-term planning – it is assumed that the trends that were in the past will continue in the future, that is, on based on retrospective data and past experience, the third stage – strategic planning focused on the market environment, the fourth stage – strategic management (strategic management) – takes into account the dynamism of the external environment, therefore cyclical planning is not applied. The first four stages are proposed by David Aaker with the author’s addition, and the fifth is rejected by us as a modern approach to strategic planning, since strategic management on the basis of flexibility is a need of the modern stage of enterprise functioning, and is based on the use of agile methods, as well as technologies and tools capable of processing a large array of information and learning. The article examines the essence of the concept of “strategy”. The study of various approaches and existing opinions made it possible to form the author’s view on the category “strategy”, that is, the strategy should be understood as a long-term direction of activity formed on the basis of an objective assessment of the external and internal environment, the resources of the organization, and oriented towards meeting the requirements of interested parties, development and continuous improvement of activities. Strategic management of the development of the organization is based on the choice of strategy depending on the goals and directions of development, so the article provides a hierarchy of the company’s strategies. Types of corporate, competitive and functional strategies are given.
LEGAL FACTORS OF MARKETING ACTIVITIES: FOREIGN EXPERIENCE AND PROSPECTS FOR UKRAINE
Authors: KOVBAS Ihor , KOVBAS Galyna ,   Yuriy Fedkovych Chernivtsi National University
Published: April 2023

A fundamental approach to the study of theoretical issues and problem solving is the basis for the practical application of marketing activities in Ukraine. The article is devoted to the analysis of the principles of administrative and legal regulation of marketing activity, taking into account foreign experience. The author paid attention to the establishment and development of marketing schools as a basis for establishing marketing activities. It was found that American and European schools are characterized by a significant multilevel and effective combination of state control and self-regulation. Competition in Ukraine as an object of administrative and legal support has been studied. The measures of an administrative nature, which are taken by the relevant entities for the proper implementation of the administrative and legal protection of competition in the European Union, are highlighted. An attempt is made to characterize marketing information, the main legal acts in this area and problematic issues requiring legislative regulation are considered. The work examines certain issues of the theoretical, methodological and legal foundations of information relations in the field of advertising services. The main trends of the legislative regulation of advertising activity in the countries of the European Union are analyzed. Attention is paid to the system of consumer rights protection, in particular attention is paid to the global practice of activity in this field of legal relations. It was established that the adaptation of the national legislation regulating relations in the field of marketing activities should be carried out taking into account modern conditions and requests of the marketing industry. The evaluation of the activities of the bodies included in the system of state regulation of the marketing industry was carried out. The analysis of regulatory and legal support of marketing activity in Ukraine made it possible to establish that the main problems of the legislative framework are related to the imperfection of the conceptual and terminological apparatus, the insufficiently clear definition of the administrative and legal influence on entities that carry out marketing activities, the fragmentation of the powers of controlling bodies, the absence of legislative the basis for the development of the self-regulation system. On the basis of the researched materials, conclusions were formulated regarding the improvement of administrative and legal regulation of marketing activity in the direction of harmonization with European legislation and the expansion of many important interpretations and provisions.
MODERN INNOVATIVE BUSINESS STRATEGIES IN THE FOOD INDUSTRY SYSTEM OF UKRAINE
Authors:   Subdivision “Lviv Professional College of Food and Processing Industry, National University of Food Technologies, SEMBAY Natalia
Published: April 2023

The article analyzes the peculiarities of the development of innovative business in the system of the food industry of Ukraine, aimed at increasing the efficiency of production and ensuring the operation of enterprises. The author of the article examines modern innovative business strategies in Ukraine, attests to their multifunctionality and the importance of taking into account current aspects of the development of the modern economy. He also analyzes various options for innovative development of the food industry, models, technologies and scenarios aimed at successful innovative business and determines new approaches and influencing factors regarding the application of modern strategies of innovative business, a set of relevant measures capable of ensuring real changes in the food industry. The article emphasizes that against the background of the decline and significant lag behind the food industry of Ukraine from the progressive countries of the world, it has all the opportunities to quickly restore its capacities thanks to the consistent implementation of clearly planned measures aimed at realizing its internal and external potentials. In conclusion, the author emphasizes the importance of the European vector of food industry development, which will contribute to the development strategy of food industry entities in the context of the macroeconomic environment, the creation and implementation of innovations to strengthen the competitiveness of the food industry, structural transformation and the implementation of international quality standards.
INVESTIGATION OF THE EFFECT OF GRAIN SIZE ON THE DYNAMIC STRENGTH OF
FINEGRAINED ALUMINUM OXIDE OBTAINED BY SPARK PLASMA SINTERING
Authors: Melekhin N.V. , Boldin M.S. , Filippov A.R. , Popov A.A. , Nokhrin A.V.
Published: April 2023

The results of testing the dynamic strength of ceramic samples of aluminum oxide with different grain sizes are presented. Ceramics are obtained by electropulse plasma sintering (EPS) of industrial submicron and micron ?Al2O3 powders. Heating was carried out at a rate of 10 °C/min; The ceramic grain size was varied by changing the EPS temperature. The ceramics had a high relative density (more than 98%), a uniform finegrained microstructure, and the average grain size varied from 0.8 to 13.4 µm. The ceramic grain size was varied by changing the sintering temperature and heating rate, as well as by changing the initial particle size of the ?Al2O3 powder. Dynamic compression tests were carried out according to the modified Kolsky method, using a split Hopkinson rod. The tests were carried out using a gas gun with a caliber of 20 mm (PG20), at room temperature, with a deformation rate of ~ 103 s–1. It has been established for the first time that the dependence of the dynamic tensile strength of aluminum oxide on the grain size has a nonmonotonic character, with a maximum. The maximum value of the dynamic compressive strength (?Y = 1060 MPa) is provided with an average grain size of ~ 2.9–3 µm. It is shown that the decrease in ?Y of aluminum oxide in the region of submicron grain sizes is due to a decrease in the relative density of ceramics sintered at lower temperatures of SPS. It has been suggested that the decrease in ?Y of ceramics in the region of micron grain sizes is due to the formation of internal microstresses near the grain boundaries. It has been established that with an increase in the grain size, the hardness HV of aluminum oxide decreases, and the minimum Palmquist crack resistance coefficient KIC increases. The results obtained demonstrate that there is no need to ensure the formation of a nanostructure in ceramics to ensure high characteristics of their dynamic strength.
RAMIFICATION OF EQUILIBRIA OF A COMPRESSED ELASTIC ORTHOTROPIC PLATE WITH INTERNAL STRESSES
Authors: Peshkhoev I.M. , Sobol B.V.
Published: April 2023

The problem of loss of stability and post-critical behavior of a compressed orthotropic rectangular plate on a nonlinearly elastic base containing continuously distributed fields of dislocations and disclinations and under the influence of a small normal load is considered. The compressive force components are evenly distributed along the edges and act parallel to the main directions of elasticity. The problem is formulated as an analogue of a system of nonlinear Karman equations for an orthotropic plate containing a function called the incompatibility measure, which is expressed in terms of the densities of edge dislocations and wedge disclinations. The system of equations takes into account the small transverse pressure and the reaction of the elastic base in the form of a polynomial of the third degree of deflection. The following boundary conditions are considered: the edges of the plate are freely pinched or movably pivotally supported; two opposite edges of the plate are freely pinched or movably pivotally supported, and the other two are free from loads. The stress function is sought in the form of two components: the stress function caused by the presence of internal sources, determined from the linear boundary value problem, and the stress function caused by the external impact of compressive loads and a nonlinear elastic base, which is determined from the nonlinear boundary value problem. The nonlinear boundary value problem is investigated by the Lyapunov – Schmidt method. To solve the linearized equation from which the critical value of the compressive load is determined, the variational method is used in combination with the difference method. A system of branching equations of the Lyapunov – Schmidt method is constructed, which is investigated by numerical methods. The post-critical behavior of the plate is investigated and asymptotic formulas for new equilibria in the vicinity of the critical load are derived. For various values of compressive loads, the orthotropy parameters of the plate and the intensity parameter of internal stresses, the relations between the values of the base parameters are established, at which its bearing capacity is preserved in the vicinity of the classical value of the critical load.
FINITE ELEMENT CALCULATION OF DISK TRANSDUCER WITH CYMBAL-SHAPED END-CAPS AND ACTIVE ELEMENT FROM POROUS PIEZOCERAMICS WITH EXTREME CONDUCTIVITY OF PORE SURFACES
Authors: Nasedkin A.V. , Nasedkina A.A. , Nassar M.E.
Published: April 2023

The paper presents a finite element analysis of a disk-shaped piezoelectric transducer with end-cap patches, which is usually called as Cymbal transducer. The efficiency of such a transducer is determined both by its geometric dimensions and by the values of the longitudinal and transverse piezoelectric moduli (piezoelectric charge coefficients) of the piezoceramic disc material. As was recently found, for porous piezoceramics with completely metallized pore surfaces, the effective transverse piezoelectric modulus does not decrease in absolute value with increasing porosity, as in conventional porous piezoceramics, but, on the contrary, increases, as does the longitudinal piezoelectric modulus. These unusual properties of porous piezoceramics with pore surface metallization are determined by the extreme properties of the phases that make up the piezocomposite material, and, in particular, the extremely high conductivity of the pore surface material inside the dielectric composite medium. In this regard, the main task was to study the efficiency of the Cymbal transducer depending on the type of porous piezoelectric disc material. Comparisons were made for solid piezoceramics, for ordinary porous piezoceramics, for porous piezoceramics with a very thin metal coating of the pores, and for porous piezoceramics with a relatively thick metallization layer on the surface of the pores with different porosities. In the ANSYS finite element package, steady-state oscillations of the cymbal transducer were calculated under nonresonant operating modes and near the first electrically active frequencies, which corresponds to the use of the transducer as a device for energy harvester and as a piezoelectric emitter of acoustic waves. In both cases, the results of computational experiments showed the promise of using new types of porous piezoceramic materials for the considered configurations of a disk piezoelectric transducer with end-cap cymbal patches. In this case, the best results were obtained for a porous piezoceramic material with a very thin metal coating of the pores.
MECHANICAL WEAR OF THE PENETRATOR BODY DURING ITS MOVEMENT IN THE GROUND
Authors: Borisov I.A. , Gerasimov S.I. , Ryzhov I.V. , Kapinos S.A. , Kuzmin V.A.
Published: April 2023

One of the most important parameters when choosing the design of the reactor is the contours of the cavitator – its head part and the nature of the material entrainment. During the tests of penetrating elements when embedded in soil barriers, the effect of abrasive wear of the material on the cavitating surface caused by the scratching effect of soil particles was detected. Moreover, the scale of abrasive wear strongly depends on the shape of the head part, for example, a penetrating element with a cavitator with a flat end shows slight wear of the side edges, and a conical cavitator noticeably changes its geometric shape. To estimate the wear of penetrating elements with a conical cavitator, it is proposed to use the J. Archard abrasive wear model. The main difficulty in applying this model leads to the experimental determination of the value of the coefficient characterizing the dependence of the wear rate on the speed. Inside the penetrators, onboard measuring complexes were located that recorded the dependence of acceleration on time on the terradynamic section of the trajectory. After the experiments, the penetrators were removed from the shaft and their residual length was measured. To assess the effect of wear on the terradynamic characteristics of the penetrators, a series of calculations of the parameters of the process of their penetration into the soil barrier for a flat, ogive and conical shape of the tip was carried out. According to the results obtained, taking into account the wear process of the cavitating tip leads to a decrease in the depth and to a more intensive penetration of the penetrator, which is the result of a decrease in the mass of the penetrator during the insertion process and an increase in the diameter of the cavitating cone. As expected, the penetration parameters change most noticeably at a high initial penetration rate.