bluuebunny/crossref_metadata_2025 huggingface dataset:
Attack in SDN Based Distributed Denial of Service
Authors: Selvakani S. , Vasumathi K. , Vijayalakshmi T. , Kavitha A.
Published: August 2021

DOS assaults are executed with the aid of using assault tools, worms and botnets the usage of exclusive packet-transmission techniques and diverse types of assault packets to conquer protection structures. These issues cause protection structures requiring diverse detection techniques to be able to discover assaults. Moreover, DOS assaults can blend their traffics for the duration of flash crowds. By doing this, the complicated protection machine cannot locate the assault site visitors in time. In this challenge a conduct primarily based totally detection the usage of Crowd Correlation Analysis which can discriminate DOS assault site visitors from site visitors generated with the aid of using actual customers. In the Euclidean area to specific as a diagonal matrix proposed can grasp the potential of community machine towards every assault manner and the protection functionality of community machine. Cyber-assault consisting of DDOS assault continues to be the maximum effective assault that disrupts the real customers from having access to the crucial offerings. In software layer-primarily based totally DDOS assault, attacker makes use of different gadget in preference to the usage of his very own IP cope with to flood the focused machine and disrupts the offerings SDN (software program described networks) for value performance and community Application layer allotted denial of provider (DDOS) assaults have turn out to be a extreme hazard to the safety of net servers. These assaults avoid maximum intrusion prevention structures with the aid of using sending several HTTP requests flexibility, however DDOS is one of the maximum released assault on SDN layer. DDOS assault on this kind of surroundings results in machine failure DDoS is one of the maximum released assault on SDN layer. DDOS assault on this kind of surroundings results in machine failure monetary loss, facts theft, and overall performance degradation massive survey has been made to locate and save you DDOS primarily based totally assault in software layer and SDN primarily based totally surroundings. We suggest an powerful protection machine, named Sky Shield, which leverages the caricature facts shape to fast locate and mitigate software layer DDOS assaults. Novel calculation of the divergence among sketches, which alleviates the effect of community dynamics and improves the detection accuracy.
Examining the Impact of Talent Management on Organizational Trust and Employee Retention
Authors: Majid Baba Mubashir
Published: August 2021

Talent management aims at improving the potential of employees who are seen as being able to make a valuable difference for the organization, now or in the future. In other words it deals with attracting, developing and retaining the key organizational talent. In this research, the relationship between talent management, organizational trust, and employee retention is investigated among staff members of 4 Universities under study. The research method is explorative cum descriptive in nature. The statistical population consists of staff members of University of Kashmir, University of Jammu, Central University of Kashmir and Central University of Jammu. The sample included 261 employees, which were selected randomly. Data has been collected by a researcher-developed questionnaire. The results of hypothesis testing indicate that there is a significant relationship between talent management, organizational trust, and employee retention. The study is significant in that it draws attention to the effects of talent management on organizational trust and employee retention in organizations.
Shareholding Patterns and its Impact on Firm Performance: A Contemporary Study of Indian NIFTY 50 Companies
Authors: Katragadda Raghu , Sreeram A.
Published: August 2021

Ownership structure or the stakeholder structure of an organization often play significant role in operations decision, monitoring and control. This as a result possesses influences over process and hence performance. On the other hand, the role of stakeholders and respective conflict of interests can also be not ruled out. Under such circumstances, assessing the impact of organizational structure or stakeholder pattern and firm performance becomes inevitable to assess. In addition, the relationship between the investment pattern and respective conflicts of interests is inevitable to be examined. To ensure investment security corporate governance has played vital role that suggests assessing the inter-relationship between the stakeholder pattern and firm performance. With this motivation, in this paper an empirical study has been done to examine the impact of internal shareholding patterns on the associated firm’s performance. In this paper we have performed an empirical study where the aforementioned relationship has been examined for Indian listed NIFTY 50 companies for the duration of the financial year 2011 to 2016. Our empirical results provide evidence that insider shareholding is positively and significantly related to the firm performance as measured by market capitalization; market value by book value and Tobin’s Q.
Master of Science with Emerging Specializations and Honours/Major: A Case of IT & Computing Fields in Indian Private Universities
Authors: Paul P. K. , Aithal P. S. , Shivraj K. S.
Published: August 2021

Technology is changing day by day with rapid development in many areas of Science and Technology. Higher Educational Institutes (HEIs) worldwide developed and creating many new emerging concepts, fields and study. Computing and Information Technology related fields in recent past developed in rapid speed. There are many organizations, institutions, establishments, and sectors purely and partially depend on computing and allied tools and technologies; and as a result, the field of computing and IT has been changed radically in the different context. The growing requirement of information in diverse areas lead several branches for its nurturing and among these Computing and Information Technology are most important and valuable. Initially, the branch in this field was called as Computer Science but gradually the importance and uses of information have resulted in several other allied branches concentrated on information. Apart from core areas, several new areas of Information Technologies have been developed in recent past; among these few important are Networking Technologies, Web Technologies, Database Technologies, Multimedia Technologies etc. In India, Higher Educational Institutes (HEIs) developed rapidly after 1980’s and most significantly in last decade. The private player plays a lead role in this respect in terms of producing skilled manpower. Private universities are the latest example of higher educational institutions in this regard. The branches of Computing and Information Technology have been changed a lot with the hands of private universities. The educational models and programs in IT and Computing fields have been changed rapidly in last few years by the initiatives undertaken by the private universities. This work is a primary study designed to show the educational systems in India emphasizing emerging programs in IT and Computing in Private Universities in India. The Concept of Major and Concentration of a specific subject previously was important only in Bachelor’s degrees but in recent past Masters degrees are also available with such specializations and concentration with the efforts of private universities in India. The paper is fully dedicated to show such affairs briefly.
Emotional Finance: A New Paradigm in Investment Decisions
Authors: Priyadharshini V. , Tamizhjyothi K.
Published: August 2021

Emotional finance explicitly sets out to examine how our emotions, both those of which we are conscious and more importantly, those unconscious, play a key role in all financial decisions. This new perspective in finance formally recognizes how the inherent uncertainty in the investment process and associated problems in predicting future outcomes inevitably unleashes powerful feelings of both excitement and anxiety. Emotional finance draws on the psychoanalytic understanding of the human mind and dynamic mental states to describe how unconscious processes drive investment decisions and are an integral part of all financial decision making. This article brings the basic concepts of emotional finance, and how investors take investment decision through psychoanalytic process.
Effect of Age and Occupation on Customer Delight: An Empirical Study With Respect To Departmental Store
Authors: Kasambu N. , Sritharan R.
Published: August 2021

Delighting customer means exceeding the expectations of the customer. Since departmental stores provides homogenous products and services to its customers there must unique attributes that not exactly meet but also surpass the customer’s needs and expectation and gratify them. Customer delight is one of the major factors that play a significant role in deciding on whether to do a business with a certain bank or not. Customer delight is giving customers the direct experience. The main aim of the article is to measure the Customer Delight in Departmental Stores.
A Study on Consumer Perception towards Affordable Housing Loans
Authors: Warade Sachin , Walvekar Shubhangi
Published: August 2021

This paper is an attempt to reviews literature on customer perception for affordable housing finance. While it is evident that India has a huge shortage of affordable houses it also needs the proper financing system for the home loan customers in lower level income group. People who are in the category of annual gross income up to 5 lakhs per annually are considered as low income group customers in housing loan industry. There is a severe need of funding to this income group when it comes to build their own shelter. Even though many private and government financial institutions have come up with schemes financing the need of low income group; it is always a challenging task for them to understand what customers from this income group are perceived about their home loan need. Very few evidences exist in present literature talking about the customer perception and customer behavior in this category of housing loans. Hence; this paper is focused to find out customers perception and its impact on their interest to purchase affordable housing loan.
Factors Influencing the Entrepreneurial Culture among the Rural College Students in Puducherry Region: A Study with Garrett Ranking Technique
Authors: . P. Selvaraju
Published: August 2021

In today’s competitive world, and based on market economy along with rapid international changes and developments, entrepreneurship is considered as the engine of economic development that can play an important role in the country’s economic growth, employment and social welfare. Puducherry formerly known as Pondicherry is a union territory of India. It was formed out of four regions of former French India, namely Pondichery (Pondicherry; now Puducherry), Karikal (Karaikal), Mahe and Yanaon (Yanam). It is named after the largest district, Puducherry. Historically known as Pondicherry the territory changed its official name to Puducherry in 2006. With many extensions, Govt.of Puducherry is taking lot of efforts to bring entrepreneurial growth in their regions. Creating awareness among students in Higher Education Institutions (HEIs) including rural colleges of Puducherry regions are tremendous. In order to motivate students youth force to turn around as entrepreneur is the prime objectives of the Entrepreneurial Development Cell (EDC), Govt. of Puducherry. It includes Start-up entrepreneurial activities, touch shop, idea generation programme etc., are taking place for influencing students’ community to become as entrepreneur. This study aims to find out the most prominent factors affecting the entrepreneurial development among the rural college students in Puducherry region. For the purpose of the study primary data is collected from One Hundred students through structured questionnaire. The factors to be considered are Risk taking, Economic condition, Entrepreneurial training, and Family background, Confidence, Creativity and Innovation. Simple percentage method and Garett Ranking method were used. The finding of the study shows that Risk taking capacity, creativity and innovative skills are the most affecting factors in developing an entrepreneurship among the students in rural colleges of Puducherry region.
The Recital Relationship between Share Prices of Indian Industries during the GST Implementation
Authors: Kiruba Angelin , Vasantha S.
Published: August 2021

In India, earlier we pay various taxes i.e. Direct and Indirect taxes, which are felt as burden on people and due to these taxes, the corruption is increasing. To avoid this issue Indian Government is decided to have the changes in the Tax payment. So the decision what they have took is to have the unique tax percentage across the country.Before the GST introduced, there are different types of taxes has to be paid by the public as well as the people who do the business. GST is successfully implemented in various countries. GST tax will combine all the direct and indirect taxes paid by the individuals. This tax will help to increase the Gross Domestic Product GDP of the country. It is proven in the countries which are adopted the GST method in the Tax. And also the pain of paying multiple taxes for product or services will get reduce. This tax is the comprehensive tax of central and state government. This paper analyse the what kind of changes happened in the share market after the introduction of GST in India. It provide the variation of share price before and after the GST.
Financial Performance of Cement Industry in India Using Extended Dupont Approach
Authors: Gopi K. T.
Published: August 2021

The present study attempts to evaluate the financial performance of cement industry in India by choosing three leading cement companies like ACC, Gujarat Ambuja and UltraTech cement for the period 2006-2015 by using the extended DuPont approach. The extended DuPont approach has emphasized on analysis of Return on Equity (ROE) which disaggregates performance into five components: pre-interest/pretax margin, asset turnover, interest burden, tax efficiency and the equity multiplier. In the present study, we employed a two-step methodology: first, used extended DuPont approach to calculate return on equity of three companies and coefficient of correlation has been used to determine the relationship between the five components and return on equity. The results shows that return on equity of all three leading cement companies have declined drastically during 2006-2015. In the tough phase of cement industry all three leading companies have exhibited more or less similar financial performance during the study period. The contribution of five factors towards ROE is more or less similar among companies. The extended DuPont approach that we made for three leading cement companies in India emphasized on calculation of ROE is not relevant at all situations for taking rational economic decisions. In order to increase the rate of taking better economic decisions the results of extended DuPont approach can be compared across companies within an industry, between industries, or within a firm itself.
Social Media Communication: Influencer in Apparel Brand Selection
Authors: Rajput Manish Singh , Walvekar Shubhangi
Published: August 2021

Apparel brands have been utilizing social media marketing to engage with prospects and thereby influencing sales for few years in the past in India. Quality content competitions and automation in social media advertising has discovered many marketing methods to promote a brand on Facebook, Twitter or Instagram and YouTube. Companies are revolutionizing the way they interact with customers by adopting social media as platform that has become an important aspect in marketing mix. The findings presented in this study conclude that social media communication cannot be implemented in isolation without extending it with other forms of traditional advertising channels even though; social media is more effective than some of the traditional advertising channels. Using social media for marketing of apparel brands has gained importance in the success of any effective online marketing campaign coupled with creativity in content, design and unique style to help brand stand out and differentiate from competitors. This research study has concluded that marketers need to focus on directive appearance on social media with interesting, catchy, entertaining, and appealing content as consumer apparel brand selection is dependent on their perception, quality and frequency of social media communication.
A Study on the Implications of GST in Jewellery Business
Authors: Rachel Kuruvilla Reshma , Harikumar P. N. , Alex Liza
Published: August 2021

GST is a tax reform implemented in the country after long years of debates and discussions. It has affected the citizens and the businesses in manifold ways. For the economy of the country, contributions of the gems and jewellery sector cannot be ignored because exports of gems and jewellery alone contribute around 7% of the GDP of the country. With the implementation of GST, price of the gems and jewellery might change affecting the business as a whole. Changes happening in the gems and jewellery sector due to implementation of GST on account of Exports, sales on approval basis, exhibition, transfer of old jewellery were discussed by the author.
Working Capital Management in Ancillary’s of BHEL, Tiruchirappalli, Tamil Nadu
Authors: Muthusamy D. , Sathish Kumar M.
Published: August 2021

The amount of profit largely depends on the magnitude of sales. However sales do not converted into cash instantaneously in this concern. There is always a time gap between the sales of goods and receipt of cash. Working capital is required for this period in order to sustain the conversion activity. In case adequate working capital is not available for the period, the company will not be in a position to sustain the sales since it may not be in a position to purchase raw materials, payment of wages and other operating expenses that required for manufacturing the goods that to be sold. It is a descriptive that capital which is to consider the difference between book value of current asset and current liabilities. This study has to analysis the working capital management in ancillary units of BHEL.
Organisation Support Practices and Its Importance for Repatriates: An Empirical Study
Authors: Aftab Muniza , Israrul Haque Mohammad , Ganaie Mehraj Udin
Published: August 2021

Repatriation is a challenge across organizations and requires an organised effort for successful Re-adjustment. While expatriation has gained ample importance, repatriation has received limited attention both from academia and industry. Also, the efforts being placed by the organisations in bringing back the repatriates smoothly have been less than desired. There is unawareness on what organizations are doing for repatriate’s easy readjustment on return and what is really important to them. This research paper attempts to understand the current repatriate support practices employed by the organization and also identify those which repatriates find most important.
Influence of Age and Experience on Leadership Styles
Authors: Mushtaq Asima , Qureshi Ishtiaq Hussain , Javaid Aakifa
Published: August 2021

The aim of this study is to investigate the influence of age and experience on the leadership styles of the managers, in the three selected banks of Kashmir division viz J&K Bank, SBI and HDFC. The study focuses on two leadership styles, namely transformational and transactional leadership styles. The study reveals that the transformational leadership style is the dominant leadership style among managers of all age and experience groups. Furthermore, the study reveals that the age and experience have no significant influence on leadership styles, although with the increase in age and experience transformational leadership style is exhibited more by the managers.
A Study on Effectiveness of Internal Control System in Selected Banks in Saudi Arabia
Authors: Sharma Raj Bahadur , Senan Nabil Ahmed M.
Published: August 2021

The study is to attempt to examine effectiveness of internal control system in selected Saudi Banks in Saudi Arabia. The effectiveness of internal control depends and interrelated to five components viz., Control Environment, Risk Assessment, Accounting Information System and Communication System, Control Activities, and Self-Monitoring. These components derived from management and integrated with the management process. Although the components are applicable to all banks, small and medium, sized banks can apply them separately on a large scale. Its control can be less formal and less structured, yet a small bank can control effective internal controls. The study concluded that the Banks in Saudi Arabia have satisfactory internal control system. The Al Rajhi bank has top most internal control system in selected banks. It recommended that there still need to improve in control environment, risk assessment and communication system in banks. The study statistically proved that there is significant difference in effectiveness of Internal Controls in the Selected Saudi Banks.
Development of Urban Co-Operative Banks in India after Independence
Authors: Shivappa K.
Published: August 2021

It has been agreed that marketing of Bank services has been much neglected aspect of Banks and this has hindered the growth of Indian Banks in their role of assisting economic development. Banks need to change from ‘account oriented’ to ‘customer oriented’ approach. Today’s customer’s needs and expectations are changing very fast. To meet these needs and expectations a sensitively responsive Banking system is essential. The urban Co-Operative Banking sector is playing an important role. This sector is growing steadily year after year. It is providing helping hand for common man, middleclass people and small income groups.
Buying Behaviour of Adult Women on Key Factors Influencing Their Purchasing of Fashion Clothing
Authors: Praveen Paul J.
Published: August 2021

The apparel market in India is swiftly developing with a change in consumer tastes towards branded apparel. Indian apparel consumers have become highly brand conscious. The focus of this research was on women apparel buyers because women are becoming increasingly independent in making their choices due to their increased education levels, increased purchasing power, their relative freedom from parental or spouse intervention in exercising their shopping style. The main objective of the research was to find out if there was any significant difference on the overall shopping experience of apparels among and within the different groups of women respondents with respect certain demographical aspects such as age, education level, occupation, marital status, frequency of purchase and perceptual aspects such as perceived store atmosphere and perceived brand image that may influence the overall shopping experience of women apparel buyers are examined. In order to examine and compare the group differences between the respondents, a univariate GLM was used and to find where the differences lie between the individual groups, Fisher’s Least Significant Difference (LSD) post hoc test was carried out using IMB® SPSS Statistics®. It was found from the analysis that there is be a significant difference in the satisfaction among different age groups of women on the overall shopping experience of apparels buying and it was also found that there is be a significant difference on shopping experience among women in different professions.The findings of this research can be strategically implemented into apparel marketing scheme by apparel manufacturers and retailers.
Analysis on Growth of Foreign Exchange Reserves in India Since 1960-61 to 2017-18
Authors: Rajanbabu R. , Srilaka A.
Published: August 2021

This paper is primarily concerned with an analysis of the growth and trends in the foreign exchange reserves of India. It is based on secondary data and the data reliable for analysis are collected from handbook of statistics on Indian economy and the website of Reserve Bank of India. The study covers the period of 58 years from 1960-1961 to 2017-18. The collected data have been used for analysis with the help of compound growth rate. The analysis of the data reveals that foreign exchange reserves have significantly changed over the years. All the indicators noticed notable growth rate during the period under review. From the overall analysis showed that India holds adequate level of foreign exchange reserves.
Impact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study
Authors: Swathi T. V. S. S. , Narasimha Rao V.
Published: August 2021

In India there has been a tremendous change witnessed on the consumer behavior since the liberalization of Indian economy from the year 1990s. In a developing economy like India, the biggest challenge a retailer faces would be to tackle the ever-changing consumption practices. India is the world’s fifth largest global destination in the retail space. The consumers in different socio-economic classes will generally have different priorities which will affect how they spend their money. It is essential on the part of retailers to understand socio-economic and demographic factors of consumers, affecting the antecedents of customer experience management in retail trade. This paper is an empirical analysis to know the socio-economic factors impact on consumer behavior in retail sector.
Stakeholders’ Perspective on the Implementation of Train Law in Cebu City, Philippines
Authors: Bonghanoy Charito , Etcuban Jonathan O. , Bueno Nina Lyn , Medio Gerwine , Capuno Reylan , Capuyan Dennis
Published: August 2021

The Tax Reform for Acceleration and Inclusion (TRAIN) is the principal bundle of the Comprehensive Tax Reform Program (CTRP) imagined by the Duterte organization to address insufficiencies in the duty framework making it less complicated, more pleasant, and a progressively proficient assessment framework yet draws heap of responses from different segments in the economy especially the shoppers and the regular workers. This study assessed the effect of the imposition of TRAIN Law as viewed by the various sectors in the local economy of Cebu City specifically from four sectors: non-working, employees from the public, employees from private, and micro-entrepreneurs. This study employed a descriptive method of research using a researcher-made questionnaire. The respondents comprising of the non-working sector, the employee from the public sector, the employee from the private sector, and micro-entrepreneurs. It was conducted in Cebu City with 20 villages that were surveyed using a random sampling method. Frequency, simple percentage, weighted mean, Chi-square test of independence, and ANOVA were used to treat the gathered data.The study revealed that the effect on the imposition of TRAIN Law towards the consumers was moderately evident in terms of the affordability of the necessary goods and services, social overhead capital and infrastructure, and the development of micro-enterprises, while in terms of the affordability of non-essential commodities and disposable income, the effect or impact as only slightly evident. It was concluded that despite the assessment on the full effect of TRAIN in various dimensions of the economy is still premature since the implementation was still at the first package; the people still perceived that there is already an apparent improvement in the delivery of public services and infrastructures.
Influencing Factors of Social Media Marketing on Consumers Buying Decisions
Authors: Chaudhary Anjali
Published: August 2021

In recent years, the world has witnessed a kind of social communication between humans in virtual cyberspace. The social networking is popular in marketing which utilizes the platform to present various marketing programs and strategies. The study based on the affecting influencing factors of social media marketing such as technology, infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The research focuses on consumer’s behavior and responses, in terms of indirect advertising, exaggerating on praising the product or service, false advertising, deceitful, and unprofessional behaviors. The research was carried out the buying behavior of customer through survey questionnaire. The results of the study concluded there is a relationship between Social media marketing on consumer purchasing decisions. The result further shows that e-advertising on the social media platforms has a negative impact on consumer purchasing behavior by stealth advertisement, unethical behavior, and fake advertise, and exaggeration on promoting a product to those who spend three hours or more on social networking sites in the Kingdom of Saudi Arabia.
Gender Difference in Leadership: An Empirical Study of Select Banks
Authors: Mushtaq Asima , Nisa Nair Ul
Published: August 2021

The paper seeks to examine the difference in leadership styles between male and female managers. Multifactor Leadership Questionnaire was used as a means of evaluation of the leadership styles. The leadership styles chosen for the study include transformational leadership style, transactional leadership style and autocratic leadership. Three banks viz J&K Bank, SBI and HDFC of Kashmir division of the state of Jammu and Kashmir were selected for the study. The study found that male and female managers varied significantly in exhibiting transformational leadership style. In case of transactional and autocratic leadership styles, no significant difference was found between male and female managers.
Effect of Macroeconomic Determinants on Indian Stock Market
Authors: Gadasandula Krishna
Published: August 2021

Stock market is one of the important forms of investment. The prices of stock markets are affected by much macro-economic factors. The study investigates the relationships between the Indian stock market index (NSE Nifty) and four macroeconomic variables, namely, GDP, Inflation, Exchange Rate and Bank Rate. The data is collected on a quarterly basis for the time period March 2000 to December 2017. The study employs the Johansen’s co-integration approach to the long-run equilibrium relationship between stock market index and macroeconomic variables. For causality analysis, the study carried out Granger and Geweke causality tests. From this paper it is observed that the Granger causality test results do not demonstrate the presence of any bidirectional causality. The results show the unidirectional causal associations running from GDP to Inflation, Bank Rate to GDP, Exchange Rate to GDP, NIFTY Index to GDP, Exchange Rate to Inflation, NIFTY Index to Inflation, and Bank Rate to NIFTY Index. Apart from that, the results also show no causal association between Inflation and Bank Rate, Bank Rate and Exchange Rate, and Exchange Rate and NIFTY Index. However, the bidirectional causal associations appear. When we look into the results of Geweke causality analysis shows that bidirectional causal associations exist between Inflation and Bank Rate, and Exchange Rate and Nifty Index.
Dynamics of Risk Factors Affecting the Capital Adequacy Ratio with Special Reference to UCO Bank
Authors: Sinha Preeta , Basu Protik
Published: August 2021

To reinforce the stability of the financial system, policy makers and the Basel committee have proposed Basel accord to ensure that financial institutions maintain sufficient capital buffers. Basel III framework emphasizes on sustained increase in bank capital in order to absorb the potential credit, market and operational risks. The capital adequacy requirement under Basel III norms are directly linked to the PCA (Prompt Corrective action) framework which has disrupted the flow of credit in the economy. Market risk, Credit risk, Operational risk and deposits are some of the factors affecting the capital adequacy ratio (CAR) which influences the bank performances. This study aims at analysing the most important factor responsible for the shrinking liquidity due to adherence of stringent capital adequacy ratio imposed by RBI. Currently 11 public sector Banks out of 21 PSUs under PCA has sequentially shrunk their loan book including UCO Bank. The bank’s asset quality has worsened over the years. Using regression analysis, this paper seeks to study the major determinants of Capital Adequacy ratio using data sets for the period from 2009 to 2018 of UCO bank. The data was collected from the financial reports of the UCO bank for the aforesaid period. Among the parameters considered, it was found that deposits affect the CAR the most and market risk has the lowest impact on CAR.
Startup Companies in Goa: A Study of the Prevailing Ecosystem, Determinants and Operational Challenges
Authors: Henriques Elizabeth Joey
Published: August 2021

A Start up is defined as an entrepreneurial venture which is a newly emerged business venture that aims to meet a market place need, want or problem by developing a viable business model around products, services, processes or platforms. The Government of India has initiated several measures to promote startups in the country with a view of creating employment opportunities and promoting economic growth. The study attempts to find out the various factors that motivated the founders to set up their startups and also throw light on the problems that these entrepreneurs experience. The paper is based on primary data collected from a total of 10 startup founders in the State of Goa. Convenience and random sampling has been used to select the respondents. The data findings are based on their responses to the interview schedule.
A Cloud Computing Perspective towards Adoption of Technological Transformation and Innovation among Higher Educational Institutions
Authors: Shiva Shankar K. C. , Jagadeesha G. T.
Published: August 2021

In this competitive business environment, each and every service providers tries to differentiate themselves in offering their products and services according to the basic expectations of the target audiences. Wherein currently technological transformation and its adoption becomes a predominant and essential factor for the success of any service provider in the modern educational institution of the growing Indian service sector. Adoption of modern technologies in to their business offerings certainly increased their competitive advantage compared to other service providers on one hand and on the other hand it provides a unique way of delivery its regular services with a major differentiation with help of technology among their major stakeholders. Modern Growing Educational Institutions are now a days forced to make use of the technological advancements available to them in order increase their business potential and also adoption of such technologies like Cloud Computing (CC), Internet of Things (IoT), Business Automation with Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Machine Learning (ML), etc., has certainly provided a wider range of opportunities in the field of education. However, it is the basic responsibility of each and every service provider to make use of such technology in to their business when and wherever it is required, it needs to be analyzed and utilized within shorter period of time would certainly help them to become a market leader, at the same time, service providers of various educational institutions would be found to be more aggressive in their day to day offering of their services to various stake holders and also business activities would be certainly enriched with the higher adoption of Technology as a core competence factor.
Insights of Work-Life Balance: Crafting Enterprise Success
Authors: Chaudhuri Manodip Ray , Chakraborty Kausik , Chatterjee Smita
Published: August 2021

Some say that “Managers are born and not made” whereas few are of the opinion that “Some are born with it and some imbibe it”. Gone are the days when education was treated as a mere product and not a wholesome process. In today’s rapidly changing world, the emphasis is on how the budding managers and students can tackle a situation and can apply their knowledge through an effective teaching and learning process. In today’s managerial world, the element of work-life balance is one of the key factors for the employees to achieve success. Keeping this in mind, we can see that organizations have devised various policies, programs and initiatives to help their employees to achieve the work-life balance between the work commitments and family responsibilities. The effectiveness of such programs and initiatives depends upon the extent of usage by the employees to achieve work-life balance. It has been found that outcome-based education will play a major role in establishing a proper work-life balance in the days to come. Taking these aspects into consideration; this paper tries to study the effect of the outcome- based education on the professional world; to find out how the various skills acquired through outbound learning systems can be effective in professional practice. The paper would deal with the concept of work-life balance in this regard.
Need of Business Analytics and Prediction Modeling in Retail Marketing in Indian Context
Authors: Panda Bijayakumar
Published: August 2021

In the digital era, Indian Retail market growing fast than ever and creating stiff competitive business environment. So, analyzing customer behavior, buying pattern and the ability to customize the products to meet demand targeted customer in time has become more important. Therefore, analyzing, diagnosing and channelizing customer data for the benefits of customer as well as the business growth is important to survive in industry for long run. International retail players are already using effective customer analytics systems or big data analytics software’s for each and every stage of the retail process starting from market study of current trends, customer purchasing behavior, sales and demand forecasting through predictive analytics, product optimization, offers and promotions and many more. After all, identifying the targeted customers interested in a specific product line by the analysis of purchase history, customer demographics and finding out effective medium to reach them through Omni-channel marketing strategies is the core of customer analytics. This paper is an outcome of a descriptive research on the retail industry in India and the application of customer analytics to shape the retail industry’s business strategy.
A Survey on New Product Development, Market Orientation and Organizational Financial Performance: A Case Study on Selected Beer Factories in Ethiopia
Authors: Kelemu Nigist
Published: August 2021

Survey was conducted to investigate the association between market orientation, production process, product performance, organizational performance and financial performance. The purpose of this survey was to investigate relationships among market orientation, launch strategy, product performance, organizational performance, profitability and financial performance. Target populations were employees of selected Ethiopian beer factories BGI Ethiopia who are currently consuming the product; from which sample was determined through judgmental sampling method. Inquired data was collected via survey questionnaire, linear regression analysis was conducted to check the relationship among leading variable. Finally it was found that firms’ profitability and financial performance are being influenced by market orientation, launch strategy, product performance and organizational performance. Firms are recommended to focus on enhancing market orientation, launch strategy, product performance and organizational performance to boost profitability and financial performance.
Complexity and Significance: A Sequential Analysis on the Conduct of Research
Authors: Micabalo Kingie G. , Cano Jesszon B. , Montilla Ryan D. , Tan Arsenio Robert N. , Navarro June Ace P.
Published: August 2021

Research is a mission for trust with the assistance of study, acknowledgment, association, and preliminaries in the journey for information through the goal and proficient methodology to discover answers for an issue. The examination decides and breaks down the degree of appraisal seen by the understudies as far as the complexity and significance of the research. The examination respondents were the 252 understudies from Marketing and Human Resource Management courses utilizing the descriptive survey method as a research instrument on a simple random sampling. Frequency and simple percentage, and Mode were used to summarize, separate, and unravel the information. The discovery uncovered that understudies gigantically experienced complexities recorded in composing the proposition, leading the exploration, and managing the research paper. The study concludes that research is a critical portion of understudies’ learning cycle and incredibly adds to making College undertaking more compelling in imparting long lasting learning. Departmental Research courses and workshops are to be practiced to hone understudies’ degree of commitment and mindfulness concerning Research. Emphasis on the significance of research among understudies is a thing to be perceived to persuade them to seek after research, notwithstanding the struggles that they may experience.
Capital Structure and Financial Performance of Pharmaceutical Companies in Indian Stock Exchange
Authors: Jacob Tom , Ajina V. S.
Published: August 2021

Capital Structure is an integral and important part of financial management having long term consequences. This paper tries to examine the impact of capital structure on the financial performance of Pharmaceutical companies in India. Capital structure is measured by the Debt Equity Ratio and firm performance as measured by Return on Equity. Regression Analysis is used to analyze the impact of capital structure on the financial performance of the pharmaceutical companies in India. The result indicates that the financial performance has no link with capital structure, which proves the Modigliani and Miller Theory of Capital Structure. The results of this study will provide meaningful insights to the academia and the corporate for better decision making.
Academic Relationships and Resources: Assessing the Impact on Quality of Education
Authors: Pragnashree M. , Vidyasagar M. , Narayan Reddy T.
Published: August 2021

The study is an empirical examination of how the academic relationship between Faculty and student, student’s access to resources affect the quality of education in higher education institutions across Andhra Pradesh, India. Data was collected among 400 students across Higher Education institutions in Andhra Pradesh using random sampling technique. Dimensions of SERVQUAL model (ParasurRaman, 1985), namely Responsiveness, Cooperation, Assurance, Empathy, Tangibles (Access to resources) were used in the questionnaire. Cross tabulation in SPSS and Pearson correlation were employed as analytical methods. The findings of the study suggest that the student faculty relationship have a significant impact on quality of education and academic resources are significant attributes that impact the student’s learning which results in better quality of education.
A Study on Occupational Stress among Nurses in Erode District, Tamil Nadu
Authors: Gopinath R. , Chitra A. , Kalpana R.
Published: August 2021

Nursing is considered one among the stressful professions. Over workload inadequate felicities, and sometimes the profession itself would be the cause of the stress to the Nurses. The professional stress of the Nurses creates so many adverse effects and creates negative effects to the persons who depend on the Nurses as the Occupational Stress reduces their concentration in medication. These made this study as essential one. Weiman Occupational Stress Scale was used to construct questionnaire to collect the data from Nurses and required statistical tools were used to analyses the relationship of stress causers with demographic factors and the impact of stress on the physical and mental health of the respondents. The results of the study were found that the Nurses were confronting high level of Occupational Stress during the period of Lockdown. The main stressors were over workload, in adequate felicities, fear of getting affected by the Corona virus and inadequate quality time with family. The demographic factors have significant relationship with the causes of Occupational Stress and the impact of Occupational Stress on the physical, emotional and Psychological state of Nurses is also immense. So enough measures have to be taken to moderate the stress level of Nurses as it is required for Nurses themselves and the patients depending them.
A Perspective Study of Women Micro-Entrepreneurs in the Rural Areas of Osun State, Nigeria
Authors: Karthihai Selvi V. , Muthupandi S.
Published: August 2021

The socio-economic contributions of rural-women entrepreneurs in many countries have not been properly captured in the right perspective. Consequently, the economic potentials of this category of rural dwellers have been underutilized. This empirical study highlights some salient features of these entrepreneurs and their microenterprises. Their demographic characteristics as well as motivation factors, among others, were collected from a purposive sample of one hundred- and fifty-women micro-entrepreneurs from five rural areas in Aiyedire Local government Area (LGA) of Osun state using structured questionnaires. The interview technique, alongside a consideration of relevant extant literatures was also utilized to increase the richness of the data obtained. The information obtained in the survey was analyzed using simple descriptive statistical tools with the support of the computer statistical software SPSS 14.0.In conclusion, the women micro-entrepreneurs make significant contributions to the socio-economic well-being of their families, the rural communities as well as the country at large. It is recommended that for such contributions to be more substantial, the entrepreneurial capabilities of these women need to be further enhanced through gender specific supports that are rural friendly.
Impact of Foreign Fund Flows on Volatile Indian Stock Market
Authors: Dutta Monojit , Bhunia Amalendu
Published: August 2021

This study examines the impact of foreign funds flows in terms of FDI and FPI on Indian stock market. Foreign fund flows in and out of Indian stock markets are now an ample portion of the market activity because FDI influences the growth directly and FPIs investment affects the growth indirectly by improving equity market performance of the host country. This study is based on yearly time series data for the period from 1992-93 to 2019-20. While analysing the data, descriptive statistics, correlation analysis, ADF unit root test, co integration and Wald test have been used. There is a positive relationship of FDI and FPI with Sensex. The volatility of Sensex is influenced by prior volatility and foreign fund flows. The Johansen co integration test results indicate that all the variables have a long-run relationship of the same order. The Wald test results confirm that there is a significant short-run causal relationship of FDI and FPI with Indian stock market. These findings suggest that volatility of Indian stock market and foreign flows have increased over the period of study.