bluuebunny/crossref_metadata_2025 huggingface dataset:
Formation of historical science and social thought in Mexico in the 19th century
Authors:   Institute of World History of the Russian Academy of science., Selivanova Irina
Published: September 2023

This article analyzes the process of formation of historical science and social thought in Mexico in the 19th century. The author focuses on the important works of some of the most famous researchers of Mexican history, which laid the foundation for Mexican historiography. The au-thor notes that the origin and formation of Mexican national historiog-raphy and social thought was associated with key political events in the country's history: War of Independence 1810-1824, creation of the first liberal constitutions, Mexican-American War 1846-1848. and territorial disputes with the United States, bourgeois reforms, the civil war of 1854–1860, the Anglo-French-Spanish intervention, the liberation war of the Mexican people of 1861–1867. These events occupied an im-portant place in the works of the first Mexican historians, who often personally took part in the process of the political formation of an in-dependent state and became the starting points around which the historical concepts of the Mexican history of the national period were formed. these events primarily attracted the attention of historians and became the starting points around which the historical concepts of the Mexican history.
From Bonapartism to populism Latin American readings of The l8 Brumaire of Louis Bonaparte
Authors:   Cedinci San Martin University, Tarcus Horacio
Published: September 2023

The eighteenth Brumaire of Louis Bonaparte was in 1852 a bumpy edi-tion and a circulation limited to German emigrants in the United States, without the slightest direct impact on the events of contempo-rary France. The French public only knew a translation in 1891, when Louis Bonaparte's regime had collapsed two decades earlier. However, the work of Karl Marx became a classic in the first decades of the twen-tieth century, while the notion of Bonapartism transcended its national and epochal context, to become a category of modern political thought thought. With Trotsky's exile in Mexico in 1937, the notion was in-corporated into the Latin American political vocabulary to account for Cardenismo and other national-popular regimes that emerged on this continent throughout the twentieth century. After intensive use, the term fell into disuse in the 1980s, being displaced by a surrogate notion, that of populism, elaborated by the Argentine political scientist Ernesto Laclau.
Coyoacán as the epicenter: from workers' consciousness and the rebellious hand of labor to the national-revolutionary tide
Authors:   Universidad Autónoma Metropolitana Xochimilco, Ortega Reyna Jaime , Pacheco Victor Hugo
Published: September 2023

In this text we explore Adolfo Gilly's intellectual activity prior to his "historical turn". We focus on the theoretical and political implications of his participation in the Marxist magazine Coyoacán, as well as his first attempts to understand the national-revolutionary phenomenon that led him to get close to the union leader Rafaél Galván and later to Cuauhtémoc Cárdenas. We seek to demonstrate that this period was the one with the greatest theoretical emphasis, in dialogue with Italian workerism (not always explicit) Gilly had a reading in the key of political theory and another in the key of critique of political economy.
Spanish novels of Lion Feuchtwanger
Authors:   National research university «Higher School of Economics»-Perm, Vasilenko Yuri
Published: September 2023

The article analyzes two novels of L. Feuchtwanger devoted to the Spanish theme – «Goya» and «The Jewess of Toledo». To be based on the classic plots of Spanish history – two tragic «une histoire d`amour» – Feuchtwanger seeks to establish the ideals of Humanism and the En-lightenment. Raising such issues as the artist and power, politics and love, progress and religion, the struggle between Good and Evil (Light and Darkness), the Black Legend and the role of the Jews in medieval Spain, Feuchtwanger is forced to come to the conclusion that human nature and intellect are imperfect. The author of the article shows that a deep historiosophy is hidden behind the artistic content, and Feucht-wanger conducts a constant and intense dialogue with his contemporar-ies.
“Unidad Popular” in Chile and the Theory of Dual Power in the Works of Rene Zavaleta Mercado
Authors:   Universidad Finis Terrae, Loyola Manuel
Published: September 2023

The Popular unity in Chile (1970-1973) with its radical social program after the victory in the elections of 1970 faced the problem of power, its completeness, effectiveness of implementation and preservation of leadership functions. This problem was acute for the forces that were part of the ruling coalition and that supported it from the outside. Hav-ing almost no historical experience on which to base their reflections on the complex question of a single, consolidated power and state in-stitutions, Chilean left-wing intellectuals inevitably turned to the lega-cy of the classics, to the experience of the Russian revolution, which suggested as obvious parallels the problems of dual power in the revo-lution, critical balance and the actions of the parties to overcome it in their favor. 50th anniversary of the dramatic military coup that put an end to the historical experiment of the popular government of Salvador Allende and the "Chilean path to socialism" We offer an analysis of the works and ideas of the outstanding Bolivian intellectual René Zavaleta Mercado (1935-1984), who was a contemporary and witness of those events, and who left interesting works on this topic, where the main outline of his theoretical-political work was aspects related to the category of dual power, addressed to the analysis of the experience of National Unity as part of the Latin American revolutionary experience of the twentieth century.
Civil society and overcoming the social exclusion of children, youth and the elderly (on the example of Argentina and Chile)
Authors:   Institute of Latin America of the Russian Academy of Cience, Diyakova Liudmila
Published: September 2023

The article examines the activities of civil society organizations in Argen-tina and Chile to reduce the social exclusion of two vulnerable groups of the population: on the one hand, children and youth, on the other, elderly people from poor backgrounds. Based on the analysis of the work of a number of non-governmental organizations aimed at the social adaptation of the younger generation and the creation of a tolerant social environment for older people, the specifics of civil society as an active participant in public life, a full-fledged partner of the state in promoting social policy are revealed. It is noted that the educational activities of NGOs and the devel-opment of specific practices of additional training, volunteer support, the creation of special centers for mutual assistance and communication are able to produce new values, form social capital and solve a wide range of tasks related to expanding life prospects and overcoming discrimination.
The Many Faces of Chilean Socialism: Julio César Jobet.
Authors:   Institute of the World History of the Russian Academy of Science., Schelchkov Andrey
Published: September 2023

The Chilean socialist movement, the Socialist Party, was very different from the parties of the same name both in Europe and in Latin Ameri-ca, being a party of revolutionary Marxism, standing on the positions of anti-imperialism, Latin Americanism, anti-reformism. This party was distinguished by internal ideological pluralism, when right-wing, social-democratic tendencies and extreme left, guided by the experience of the Cuban revolution, as well as Trotskyists and Maoists, coexisted within one party. This party consisted of an outstanding intellectual, historian, publicist Julio Cesar Jobet, who was a kind of theoretician of the party. This article is devoted to the analysis of his views and politi-cal positions. He was a popularizer and disseminator of Marxist thought in Chile. His Marxism was distinguished by a special reading. At the center of his thought were the problems associated with socialist humanism. His activity contributed to the adoption of many of the provisions of his theory by such leading politicians of the Socialist Party as Salvador Allende or Eugenio González. The purpose of the article is to show the influence of Jobet's position on such issues as humanism, democracy, freedom, criticism of Soviet totalitarianism, revolutionism as opposed to the reformism of the Communist Party of Chile on the formation of the policy of the "Chilean path to socialism" during the period of the Government of Popular Unity (1970-1973).
Correlação entre Capacidade Funcional e Qualidade de Vida em Pacientes Oncológicos em Cuidados Paliativos
Authors: Santos Laiane Lima dos , Barros Vinício dos Santos , Haidar Adelzir Malheiros e Silva Carvalho Barbosa , Guedes César Leonardo  Ribeiro , Barros Laíla Silva Linhares , Lopes Bruno Sousa , Dibai-Filho Almir Vieira , Bassi-Dibai Daniela
Published: September 2023

Introdução: Cuidados paliativos são descritos como um conjunto de terapêuticas que visam minimizar as implicações negativas das doenças graves que ameaçam a vida e o bem-estar do indivíduo acometido. A progressão da doença e a sintomatologia provocam uma deterioração gradual e generalizada do estado do doente, e os sintomas físicos ocasionam a perda progressiva da capacidade funcional que, associados às manifestações emocionais pelo momento em que o paciente se encontra, impactam a sua qualidade de vida. Objetivo: Correlacionar a capacidade funcional com a qualidade de vida de pacientes oncológicos em cuidados paliativos. Método: Estudo transversal de abordagem quantitativa com 225 indivíduos. Os dados foram coletados por meio de questionário sociodemográfico, do índice de Barthel e do European Organization for Research in the Treatment of Cancer Questionnaire Palliative (EORTC QLQ-C15-PAL). Resultados: Dos 225 indivíduos elegíveis, observou-se homogeneidade entre a porcentagem de homens e mulheres, com média de 55,73±15,14 anos de idade. A análise estatística demonstrou associação positiva entre o escore do índice de Barthel e o escore de qualidade de vida do EORTC QLQ-C15-PAL com coeficiente de 0,74 e nível significância de p<0,05, bem como correlação negativa para as subescalas funcional e de sintomas com coeficiente de -0,702 e -0,544, respectivamente. Conclusão: Há uma correlação significativa entre a capacidade funcional e a qualidade de vida em pacientes oncológicos em cuidados paliativos.
PElATIHAN KETERAMPILAN SPEADSHEET PADA PELAKU INDUSTRI RUMAHAN PADA BUMDES DI DESA TERU
Authors: Sulaiman Rahmat , Sugihartono Tri , Raya Agustina Mardeka
Published: September 2023

BUMDES merupakan usaha desa yang dikelola oleh Pemerintah Desa, dan berbadan hukum. Pemerintah Desa dapat mendirikan Badan Usaha Milik Desa sesuai dengan kebutuhan dan potensi Desa. Pembentukan Badan Usaha Milik Desa ditetapkan dengan Peraturan Desa. Kepengurusan Badan Usaha Milik Desa terdiri dari Pemerintah Desa dan masyarakat desa setempat. Badan Usaha Milik Desa pada  Desa Teru bertujuan untuk membangun kreatifitas masyarakat yang ada di Desa Teru, termasuk dalam penggunaan Teknologi yang ada. Selain itu BUMDES juga mempunyai andil dalam pengembangan sumber daya manusia yang ada di Desa Teru tersebut. Sehingga BUMDES Desa Teru melakukan pelatihan MS.Excel  Spreadsheet kepada pelaku BUMDES Desa Teru sebagai bekal dan pondasi dalam mengolah angka yang akan digunakan sebagai dasar untuk laporan keuangan pada industri kreatis BUMDES Desa Teru. Pelatihan ini dilaksanakan dalam waktu Dua Hari pada Kantor Desa Teru. Tujuan dari Kegiatan pelatihan Spreadsheet ini adalah untuk memberikan pengetahuan dasar kepada Pelaku Industri Kreatif Rumahan BUMDES Desa Teru agar mengerti mengolah angka secara otomatis yang nantinya akan digunakan sebagai laporan keuangan mereka. Dari beberapa peserta pelatihan mereka cukup antusias terhadap acara ini dan menganjurkan untuk dibuatkan acara serupa sebagai tindak lanjut terhadap acara ini.
CHOICE OF SCIENTIFIC RESEARCH METHODOLOGY
Authors:   Odesa National University of Technology, Lagodiienko Volodymyr , Ivanchenkova Larysa ,   Odesa National University of Technology, Lagodiyenko Oleg ,   Odesa National University of Technology
Published: September 2023

The article reveals the essence of the concept of methodology, research methodology. The basic principles of research methodology are identified, which include the principle of unity, the principle of systematics, the principle of development, the principle of objectivity, the principle of decomposition, the principle of abstraction. It is determined that the research methodology provides a description of the process to turn the idea into research, and the results of the process provide real and reliable results. It is established that the structure of the research methodology includes a research procedure that determines the choice between quantitative, qualitative or combined approaches in the study; ensuring rationality, which makes it possible to build strong arguments in support of the method, which is the best way to achieve the desired result; an explanation of the mechanism, covering the methods or tools that need to be used to develop research methodology and are more often related to interviews, surveys, physical questionnaires; the value of the results that will be used in combination with the goals and objectives of the research project; an explanation for the reader includes a clear explanation of the methodology from reference to basic; explanations in the sample definition include differences between relevant and irrelevant information; challenges and limitations that characterize this approach. Research tools are analyzed, and their classification is determined: interview, which is aimed at obtaining the desired research results, survey, which when developing special questions, gives better control; samples of groups of respondents, give the opportunity to choose a group of people and assign them a topic of discussion; observation, more often related to the humanities or sociology and is the most proven method for drawing research methodology. Selected forms of research methodology are such as qualitative, quantitative research methodology or a combination of qualitative and quantitative research methodology.
AUDIT SERVICES IN THE CONTEXT OF THREAT TO AUDIT INDEPENDENCE
Authors:   Central Ukrainian National Technical University, Lysenko Alla , Akimov Serhii ,   Central Ukrainian National Technical University
Published: September 2023

The question of the content and list of audit services and their types remains debatable today. Scientists pay insufficient attention to the study of threats to independence, the development of measures aimed at identifying and eliminating them, and achieving an acceptable level of audit independence. Therefore, the study of audit services in the context of possible threats to audit independence is an urgent problem that requires detailed study in terms of adapting the theory and practice of auditing in Ukraine to EU requirements. The study is aimed at ensuring the need to observe the principles of integrity in the relationship between the subjects of audit activity and the customers of audit services, improving the quality of the provision of such services, and ensuring the prestige of the auditor profession. Its purpose is to systematize types of audit services, as well as measures aimed at preventing threats to audit independence. To achieve the goal, the main tasks of the research are defined: to characterize the composition of audit services; identify the main factors that must be taken into account when assessing threats to independence; systematize measures aimed at preventing threats to audit independence. The article systematizes key approaches to determining the essence of audit services, examines the main types, emphasizing the fact that in the conditions of dynamic development of economic processes, it is impossible to compile an exhaustive list of such services. It has been established that the consideration of audit services by the majority of scientists is carried out through the prism of economic and legal support of the activities of economic entities by providing a list of such services, but without a specific definition of the term "audit service". The types of threats affecting the independence of the audit and the main factors that should be taken into account when assessing threats to independence have been studied. In order to prevent threats to independence when providing audit services, it is recommended to take into account a set of measures aimed at preventing non-compliance with the regulatory and legal regulation of the process of providing audit services, as well as measures within the scope of the subject of audit activity and in the client's company.
ASSESSMENT OF VIABILITY OF SOCIAL-ECONOMIC SYSTEMS IN THE PARAMETERS OF INNOVATIVE DEVELOPMENT
Authors:   National Aerospace University «Kharkiv Aviation Institute», Bulavintseva Iryna , Revenko Daniil ,   National Aerospace University «Kharkiv Aviation Institute»
Published: September 2023

The article is devoted to ensuring the viability of socio-economic systems in the conditions of the introduction of innovations. In connection with the fact that the modern environment of the functioning of systems is characterized by dynamic changes that can lead to the destruction and death of the socio-economic system under investigation, ensuring the viability of socio-economic systems in the conditions of innovative development is an urgent problem. The purpose of the article is the formation of approaches to the assessment and management of the viability of socio-economic systems in relation to their capacity for innovative development. The components of assessing the viability of the socio-economic system in accordance with the proposed concept were considered. Due to the fact that the essence of the viability of the socio-economic system is related to its ability to adapt, it is therefore proposed to include the component of adaptability in the assessment of the viability of the socio-economic system. It is noted that the main condition for the viability of socio-economic systems regarding the implementation of innovative diffusions is their proper functional state. The functional state of the socio-economic system is a set of characteristics and properties of the system that determine its stable and viable state, as well as development along a given trajectory under the influence of various disturbances in the external environment, and the value of the potential for introducing system innovations allows this system to be viable. With a change in the functional state of the socio-economic system under the influence of innovations, the trajectory of the system's development and the configuration of the system's behavior change, which leads to failure to fulfill the strategic goals and functional tasks of the system. In accordance with the developed approach to assessing the viability of socio-economic systems, the coefficient of viability of the system was introduced. The coefficient of viability of the system is a momentary quantitative indicator of the state of viability of the socio-economic system, which is compiled in such a way as to reflect the actual state of the system relative to the lower limit of functioning and potential of the system's viability. The use of an indicator to assess the viability of socio-economic systems in relation to the implementation of innovation diffusion will allow to assess the state of the system and forecast it to assess the ability of the socio-economic system to produce innovations and maintain innovative activity and to carry out the diffusion of innovations.
INNOVATION AS A COMPONENT OF FORMATION OF THE FOOD SECURITY IN UKRAINE
Authors:   Ivan Franko National University of Lviv, Kosovych Bohdana , Povroznyk Petro ,   Ivan Franko National University of Lviv, Kyretiv Аnna ,   Ivan Franko National University of Lviv
Published: September 2023

The article is devoted to arguing the importance of innovations in the formation of food security in Ukraine and the world. The main indicators of the transformation of the agricultural sector of the food sphere in the direction of innovations are considered. Risks for the food security of Ukraine and the world caused by demography, shortage of natural resources, food waste, pandemic, climate change and the full-scale military invasion of russia on Ukrainian lands are identified. The influence of the military actions of the russian federation on the agricultural sector of Ukraine and its consequences on the food security of the states, which are import-dependent on Ukrainian products, are analyzed. The development of the agricultural sector based on smart agricultural innovations and in the direction of organic production is substantiated. The Ukrainian agri-food sector in modern conditions is not only a type of business activity in the agricultural sector but is an area of global social responsibility. Innovative approaches and technologies, new quality of work, innovative developments and inclusive solutions will reduce costs, and increase productivity and profitability of agricultural production, which will strengthen not only the food security of Ukraine but also economic security. The implementation of innovations in the available agricultural resource potential of Ukraine will provide opportunities to increase the volume of production and export of agricultural products. Innovations in the agricultural sector should be aimed at fulfilling the goals of sustainable development and be directed to highly productive farming, ensuring its environmental sustainability. To speed up the development of agricultural innovations in Ukraine, the article proposes to establish cooperation with the international community for the exchange of experience and the development of joint innovative projects in agri-food production. The introduction of innovations in the agricultural sector will ensure its balanced and highly productive development, which will contribute to strengthening food security, environmental friendliness, and humanization.
IMPROVEMENT OF THE SUSTAINABLE DEVELOPMENT MANAGEMENT MECHANISM OF THE MINING AND CONCENTRATION COMBINATION TAKING INTO ACCOUNT PART OF THE INNOVATION AND INVESTMENT
Authors:   Kryvyi Rih National University, Demchenko Pavlo
Published: September 2023

The article raises the issue of managing the sustainable development of a mining and beneficiation plant in the conditions of the modern political, military, logistical, social and economic crisis of the entire metallurgical industry, which requires the urgent introduction of certain innovative and investment measures into the activities of iron ore enterprises. The main goal of such measures is to increase the level of economic efficiency of such business entities. It has been proven that the high level of competition in the iron ore industry necessitates the constant attraction of investment funds for the implementation of innovative measures. The purpose of the study is to develop a set of measures to improve the management mechanism for the sustainable development of a mining and beneficiation plant in modern operating conditions, taking into account the innovation and investment component in the context of a long-term increase in the level of competition in production and economic processes. The main principles of effective implementation of the strategy of ensuring stable sustainable innovation and investment development of the iron ore enterprise and the basis of economically justified strategic management decisions are presented. The necessity of implementing a logical model of the general innovation policy has been proven, in the context of which variants of balanced portfolio innovation strategies should be formed using traditional innovation strategies. A structural-functional scheme of the mechanism for managing the sustainable innovation-investment development of an iron ore enterprise, taking into account risk, is proposed, in which methodological support for the economic justification of managerial innovation-investment decisions plays an important role, and a diagnostic matrix for ranking situations and levels of ensuring the stability of sustainable innovation-investment is recommended for use. investment development, which is based on a system of conditions for controlling the level of ensuring the stability of sustainable innovation and investment development. The author's vision of the algorithm for monitoring situations and levels of ensuring the stability of sustainable innovation and investment development of an iron ore enterprise using a diagnostic matrix, which represents a number of successive stages, is given. It is noted that the proposed measures will contribute to the growth of innovative activity of the enterprise and the determination of rational ways of innovative development of their production processes based on the comprehensive satisfaction of growing modern socio-economic needs.
FUNDAMENTAL ANALYSIS OF PERSONNEL DEVELOPMENT IN THE DEVELOPMENT SYSTEM OF AN EFFECTIVE MECHANISM FOR USING THE INTERNAL POTENTIAL OF THE ENTERPRISE
Authors:   Mykhailo Tuhan-Baranovskyi Donetsk National University of Economics and Trade (Kryvyi Rih), Fedotova Tatyana
Published: September 2023

The article is devoted to the study of the use of fundamental analysis tools for the personnel development system at the enterprise. The conducted analysis of economic literature allows us to conclude that today there is no unified approach to understanding the essence of fundamental analysis in the labor field. Under modern conditions, there are fundamental changes in the nature of work through its complication and intellectualization, which leads to the transformation of the human factor of production into the decisive basis of all characteristics of the enterprise's activity. The leading role of a high-quality workforce in ensuring the development prospects of domestic enterprises determines the objective necessity of a constant increase in the qualification level of personnel, which occurs through the continuous development of employees. The beneficial effect of investment in personnel is felt by the individual employee, the organization that makes the investment, and the economy as a whole. The employee benefits from personal and professional development, as well as a possible salary increase. Increasing the productivity of the staff and their loyalty ensures the improvement of the efficiency of the organization and the achievement of competitive advantages in the long term. Therefore, investing in personnel development is an important prerequisite for the formation and increase of the human capital of the enterprise in order to obtain economic and social effects that are significant in scope and long in time. The principle scheme of personnel development management at the enterprise is considered. On the basis of the synthesis and addition of existing approaches, the process of realizing the potential opportunities of the company's employees is analyzed, which is carried out through a system of organizational and economic measures that provide for personnel training, their adaptation, certification and career planning. Attention is paid to personnel retraining as an independent mechanism of employee development and increasing the efficiency of the use of the enterprise's labor potential. The potential of personnel is considered as one of the important factors of increasing the competitiveness and efficiency of the enterprise. The stages of the fundamental analysis of the potential of the company's personnel have been studied. Models of conducting fundamental analysis and the methodology of determining the investment attractiveness of business entities are considered. The system of indicators of the fundamental analysis of personnel development was analyzed and its adequacy was assessed.
BUSINESS STRUCTURES – ELEMENT OF BUSINESS DEVELOPMENT
Authors:   Lviv Polytechnic National University, Pokorchak Sviatoslav , Khoma Iryna ,   Lviv Polytechnic National University
Published: September 2023

Recent global events, such as the coronavirus pandemic and the Russian-Ukrainian war on the territory of Ukraine, have made it clear that the state is not able to function when its economy does not work. Its main driver is a stably functioning business. Additional complications affected both new and already experienced entrepreneurs and managers. All of them have to adapt to new changes caused by mass migration, damage or destruction of various buildings/structures/techniques and equipment of those companies that were located in the territory where the hostilities took place offensives or where numerous bombardments and artillery attacks were carried out. In order to preserve and improve the structure of one's own business, new views are needed on the construction of the structure of such a business, and more precisely on its implementation with the help of the business structure itself. Observations show that the modernity of terminology in entrepreneurship does not meet the requirements of the time. The use of the word "business" does not carry any fundamental meaning, does not reflect any progress of thought in the field of entrepreneurship – it is used only as a synonym. However, conducting any economic activity requires more, namely: a consistent approach, productive mechanisms for the implementation of all related processes that ensure the success of such activity. An important and integral component for any and every enterprise is the construction and maintenance of partnership relations with all possible allies, such as: banking institutions, insurance, marketing logistics, raw material or production companies, trust funds, public and state institutions, etc. Such connections, formed on mutual agreements, are the lifeblood of the business system, which makes it possible to realize the inner idea of the owners in life. Today, they have become a mandatory element of business operations, but until now they have not been given enough targeted attention or even an appropriate term. This article provides a theoretical basis for the introduction of such a definition as "business structure". The article specifies the definition of "business structures", the prerequisites for their emergence, the types of "business structures" and the peculiarities of their functioning in the general system of entrepreneurial activity in general, as one of the main tools for performing the functions of entrepreneurship and the entrepreneur as a subject of entrepreneurial activity in modern the world.
DIRECTIONS OF PERSONNEL MANAGEMENT IMPROVEMENT IN HOTEL AND RESTAURANT INSTITUTIONS
Authors:   Uman National University of Horticulture, Halahur Yuliya , Klymenko Lidiia ,   Uman National University of Horticulture
Published: September 2023

The activities of enterprises are directed at achieving an economic effect. Hotel and restaurant establishments are an element of the social sphere. The effectiveness of their activities depends on the level of satisfaction of various customer requests. Qualified personnel are the value of such enterprises and form their competitive advantage. Thus, personnel management is one of the most important functions of hotel and restaurant management. The key to success in the market is not the efforts of specific specialists, but the success of teamwork. In the hotel and restaurant sector, the services provided require the cooperation of employees. Team building is part of personnel management and helps individual employees and businesses achieve desired results. Team building tasks are aimed directly at the formation of a team – true Team Building and are related to the formation of team spirit – Team Spirit. Motivation is a set of motives that favorably influence the behavior of employees. It is noted that material motivators are wages, bonuses, bonuses, a percentage of the economic effect, a social package, and holiday gifts. Intangible motivators – career growth, flexible work schedule, training and self-improvement, decent working conditions, additional days off. The success of managerial decision-making by managers depends on the level of their communicative competence – the ability to establish contacts, hold a conversation, interact with the environment, argue, convince, and speak publicly. The personnel management strategy of hotel and restaurant enterprises should be integrated into the business strategy of the enterprise, based on accumulated knowledge and experience, the use of innovative approaches, and the integration of the efforts of the manager and specialists. Specialists with soft skills that allow effective communication, cooperation and successful conflict management, organizing work and negotiating with colleagues are valued in the labor market. In the hotel and restaurant industry, they are important for employees of both contact and non-contact services. They can be developed throughout life.
DOCTRINAL APPROACHES TO DEFINING STRATEGIC MANAGEMENT TOOLS
Authors:   National Academy of Statistics, Accounting and Audit, Shatilo Oksana
Published: September 2023

The article analyzes that the following are the most relevant for enterprises in the direction of basic calculations when forming an innovative development strategy and developing mechanisms for its implementation: analytical methods, forecasting methods, benchmarking, visual representation methods, management based on the development of fundamentally new strategies. Summarizing the analysis of scientific works on methodological support, it is appropriate to highlight the following methods that are most relevant for enterprises in the direction of basic calculations when forming a strategy innovative development and the development of mechanisms for its implementation: analytical methods, forecasting methods, benchmarking, visual presentation methods, management based on the development of fundamentally new strategies. And among the considered tools for managing innovation processes for the enterprise, benchmarking, innovation engineering and franchising and even outsourcing can be considered the most effective, as mentioned earlier. Nevertheless, in conducting research on the assessment and forecasting of the development of innovative processes of enterprises based on modern methods and tools, the use of which is associated with the ability to determine the effects various factors, special importance and mainly in relation to application should belong to modeling. Nevertheless, in conducting research on the assessment and forecasting of the development of innovative processes of enterprises based on modern methods and tools, the use of which is associated with the possibilities of determining the effects of various factors, special importance and mainly in relation to application should belong to modeling. The basic basis for conducting such research is the presence of a wide range of external and internal information sources, thanks to which data the enterprise receives the necessary information support for the formation of prospects for its activity as a business entity. It was determined that the presence of such a wide range of data in the field of scientific and scientific-technical activity will become a reliable information basis not only for determining the prospects for the development of innovative processes, but also for the strategic tasks of the innovative development model.
PERSONNEL MANAGEMENT AS A TOOL OF SOCIAL-ETHICAL MARKETING
Authors:   Sumy National Agrarian University, Shumkova Viktoriia
Published: September 2023

The article defines the main directions of personnel management of the institution and management of its development. The purpose of the article is to research the process of personnel management as a tool for implementing the concept of social-ethical marketing in the organization's activities. Modern personnel policy in the field of health care is designed to regulate the functioning of social mechanisms of selection and optimal distribution of human resources effective in society, aimed at the formation of an organizational, economic and cultural elite that would meet the established conditions and goals of social development. Because these goals are the main prerequisites for ensuring the functioning of the concept of socio-ethical marketing, which can be key to ensuring effective management and marketing activities of medical institutions. The author identified the main stages of the institution's personnel management process, as well as additional measures that will reflect the specifics of its activity in the direction of implementing the concept of social-ethical marketing. In the article, the author conducted research on the factors influencing the management process and its improvement within the framework of the institution's work, and identified three main directions in the process of improving the personnel management system, taking into account the peculiarities of the implementation of social-ethical marketing. The main goals and objectives for the implementation of the improvement of the personnel management process have been established and the main directions for their implementation have been established. The practical implementation of the main tasks regarding the improvement of the personnel development management system at the «Trostyanetska City Hospital» is carried out by the systematic application of the main methods, namely: organization; positioning; engagement; development; management. In order to improve the personnel development management system at the «Trostyanetska City Hospital», it is also appropriate to use personnel technologies to achieve the defined main goals, namely: outsourcing, outstaffing, personnel leasing, coaching, internal marketing, and information support for personnel activities.
INTEGRATED SYSTEM OF MARKETING COMMUNICATIONS IN INTERNATIONAL MARKETING
Authors:   Sumy National Agrarian University, Shumkova Olena
Published: September 2023

The article examines the peculiarities of the implementation of an integrated system of marketing communications as an element of international marketing in the institution's activities. The author defined the main principles of the integrated system of marketing communications and developed a scheme of the main stages of implementation of this system in the international marketing activity of the institution. An integrated system of marketing communications in the structure of international marketing makes it possible to increase the effectiveness of marketing communications and ensure their integration, which is especially important in the conditions of growing competition and saturation of the global market. The Sumy National Agrarian University was chosen as the object of the study, which trains Ukrainian and foreign students, which proves the fact that the educational institution operates on the international market and uses international marketing tools. On the example of SNAU, the possibility of using an integrated system of marketing communications during the work of attracting education seekers from different countries of the world was investigated. The author determined that an integrated system of marketing communications for an educational institution will consist of advertising, career guidance activities, exhibition activities, public relations (PR), personal communications and the Internet. It has been established that in order to properly build an integrated system of marketing communications of an educational institution, it is necessary to implement the following steps in the international marketing system – the selection of the target audience using the 5W methodology, the selection of the main goal for the implementation of communications in terms of the strategic goals of the institution and the analysis of the communication channels of the educational institution and the selection of the best of them. The author identified the main advantages of implementing an integrated system of marketing communications in the international marketing strategy of an educational institution.
MODEL OF MUTUAL ADAPTATION OF THE LABOR MARKET AND THE MARKET OF EDUCATIONAL SERVICES IN UKRAINE
Authors:   Classical Private University, Atamanchuk Yurii
Published: September 2023

The article reveals the content and main components of the model of mutual adaptation of the labor market and the educational services market in Ukraine, characterizes the aspects of state regulation of the educational services market in the conditions of war and crisis, identifies examples of the institutional environment that can ensure effective management of the reconstruction and development of educational services in Ukraine. The effectiveness of this adaptation involves several stages, each of which regulates a certain component of this model. The mutual adaptation of the market of educational services and the labor market depends on the form of education. The longer the learning process and the longer terms of educational services, the greater the time interval between the mutual adjustment of markets, the higher the level of informal uncertainty when choosing the type of educational services, the greater the probability of structural disparities in professional training. Ukraine's transition to a market economy involves not only a radical change in the style and methods of management, but also radical changes in educational activities. The modern development of market relations is quite closely related to the process of formation of the educational services market. The world experience of educational institutions clearly proves that the key to successful activity is the quality provision of educational services and their management. The provision and consumption of educational services is a necessary life process, without which neither the activity of the market nor the life of the state and society as a whole is possible. State regulation of the educational services market is of particular importance, as it regulates the educational process and controls the quality of the provision of educational services. The problem of increasing the efficiency of state management activities in the field of regulating the educational services market was and remains relevant. The scientific management of educational services requires, first of all, a deep study of the main theories and concepts that regulate the totality of educational services provided in the world and in Ukraine in particular, as well as the need for a better introduction of information support into education, which will be the basis for the formation of scientifically based, objective and operational management influences and management decisions.
GENDER ISSUES IN THE CONTEXT OF ECONOMIC RELATIONS
Authors:   Dnipropetrovsk State University of Internal Affairs, Khaminich Svitlana , Sokol Polina ,   Oles Gonchar Dnipro National University, Hordiichuk Svitlana
Published: September 2023

The article discusses the problems of inequality between men and women in the economic sphere. The authors point out that gender inequality in the economy not only violates women's rights, but also hinders economic development. It is emphasized that increasing women's participation in the economy can lead to Gross Domestic Product growth and a reduction in poverty levels. The authors emphasize that governments can enact laws and programs, while businesses can take measures aimed at eliminating discrimination in the workplace, increasing the number of women in leadership positions, and providing paid leave for child care, as well as increasing women's access to education and financial resources. The problems and trends of the influence of gender policy on the economy are clarified, ways to improve the development of gender policy in the context of economic relations are proposed. The main gender problems in the interrelation and interdependence with economic relations in Ukraine are considered. The article underscores that addressing gender inequality in the economic sphere is a key factor in achieving sustainable development and prosperity for society.
FEATURES OF THE DISPLAY OF GOODS INVENTORY AND GOODS TURNOVER
Authors:   Zaporizhzhia National University, Varlamova Iryna , Somchenko Viktoriia ,   Zaporizhzhia National University, Varlamova Alina ,   Zaporizhzhia National University
Published: September 2023

The article reveals the concept of inventory, the meaning and essence of the inventory management system, the reasons for its creation, and explores ways to optimize inventory. Every enterprise needs to reduce the costs of their storage, transportation, maintenance and return. Often, entrepreneurs agree with the supplier about a good discount, purchase a large batch of goods. Commercial trade is a large volume of operational and organizational activities of trade organizations and enterprises, aimed at the implementation of the processes of buying and selling goods to meet the demand of the population, and in the future, obtaining a profit. Commodity stocks are a significant component of commercial activity on the territory of Ukraine. Inventory management in the retail chain forces every entrepreneur to have their rationing, operational accounting and control over their condition, as well as regulation depending on market conditions. From the above, it becomes clear that the article reveals the concept of inventory, the meaning and essence of the inventory management system, the reasons for its creation, and ways to optimize inventory are explored. Every enterprise needs to reduce the costs of their storage, transportation, maintenance and return. Often, entrepreneurs agree with the supplier about a good discount, purchase a large batch of goods. But whether there will be demand for the product is not immediately clear, but the money in it is already frozen, and the costs of maintaining the warehouse will definitely increase. Due to the conducted analysis, it becomes clear that it is always important to monitor changes in the structure of demand. For some categories of goods, this is critical, something loses relevance, some items expire, and the supplier refuses to take the goods back, and some businesses in desperation sell off goods for next to nothing. There is also a reverse side of this phenomenon. Sellers purchase the product in small batches to test demand. This is usually done when testing a niche, starting a business, opening new directions. But if the seller cannot meet the demand, because the supplier does not keep up with production, the logistics to the warehouse and the customer are too long, some orders may fail, and the business will not make a profit.