bluuebunny/crossref_metadata_2025 huggingface dataset:
PERUMUSAN STRATEGI PEMASARAN ONLINE MENGGUNAKAN PENDEKATAN SWOT-AHP UNTUK MEMPEROLEH ALTERNATIF STRATEGI PRIORITAS
Authors: Yuwafi Khamdan , Hussein Ananda Sabil
Published: August 2024

Alwaysgrow.plant is a decorative plant trading business that uses Instagram for its marketing. However, the performance of its Instagram account, i.e. @indonesiaroidplant_ has not been significant and has not provided the expected sales rate. The objective of this research is to design marketing strategies and determine a prioritized online marketing strategy for the said business. This descriptive quantitative or mixed-method research uses the combination of SWOT and AHP methods. The qualitative method, i.e. the SWOT, was used to analyze the internal and external environments of the business, while the quantitative method, i.e. the AHP, was used to determine the weight of each factor and the prioritized marketing strategy. The data was harvested from observations, interviews, and questionnaires involving six key informants considered knowledgeable and capable of handling the company’s marketing. The results indicate that the company is located at the third quadrant (-0985;0.589), which means that the most appropriate strategy is the turnaround, while WO (weakness-opportunity) serves as the alternative. At the alternative level, it was found that building engagement and online customer relationship are the prioritized alternate strategies (0.322).
PENGARUH PEMASARAN MEDIA SOSIAL DAN PENJUALAN PRIBADI TERHADAP KESADARAN MEREK
Authors: Mulya Visakha , Handrito Radityo Putro
Published: August 2024

The twentieth-century technological development has brought innovation in financial sector through the emergence of financial technology, colloquially referred to as fintech. One of the peer-to-peer lending companies in Indonesia is PT SimpleFi Teknologi Indonesia, or AwanTunai. According to Techinasia, fintech startups have grown rapidly during the last few years, but most consumers do not realize it. The objective of this quantitative explanatory research is to identify the partial effects of social media marketing and personal selling on brand awareness. From the population of Indonesian entrepreneurs who know about AwanTunai, 110 people were selected as the respondents through the use of purposive sampling. The data was harvested online via Google Forms and was analyzed using multiple linear regression in Statistical Product and Service Solution (SPSS) 24,0 for Windows. This study finds that social media marketing and personal selling positively and significantly influence the brand awareness. Therefore, the social media marketing and personal selling organized by AwanTunai have created brand awareness among entrepreneurs. However, the company needs to improve their consistency in posting content in social media, promote openness in its communication, and provide trainings for its sales representatives so that the awareness of entrepreneurs to AwanTunai increases.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN
Authors: Hardi Andhimas Bayu Rezky , Kurniawati Desi Tri
Published: August 2024

This study aims to determine the simultaneous and partial influence related to work motivation and work discipline on the performance of employees of PT Bank Perkreditan Rakyat Tanjung Tani. This research uses quantitative methods with explanatory research. The study also used instrument tests, classical assumptions, and multiple linear regression. The population in this study was 50 people and used a saturated sampling technique for all employees at PT Bank Perkreditan Rakyat Tanjung Tani which amounted to 47 employees. The data analysis tool used is SPSS Statistics 25.0 in the form of multiple linear regression analysis, as well as hypothesis testing through t test, F test and coefficient of determination test. The results of this study show that the variables Work Motivation (X1) and Work Discipline (X2) have a simultaneous influence on Employee Performance (Y). As for partially, Work Motivation (X1) has a significant influence on employee performance (Y) of PT Bank Perkreditan Rakyat Tanjung Tani. The results of this study also showed that partially the Work Discipline variable (X2) did not have a significant influence on employee performance (Y) of PT Bank Perkreditan Rakyat Tanjung Tani.
PENGARUH DUKUNGAN ORGANISASI TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA ANGGOTA
Authors: MujiLestari Dian , Ratnawati Kusuma
Published: August 2024

The objective of this research is to identify the effect of organizational support on organizational commitment and member performance. This study is categorized as an associative research, which examines the effect of organizational support on the organizational commitment and performance of the members of student research institution of Universitas Brawijaya. The data was harvested from online questionnaires distributed to 47 respondents and was analyzed using Partial Least Squares in SmartPLS 3.0. The results indicate that organizational support positively and significantly influences organizational commitment, that organizational support positively and significantly influences member performance, and that organizational commitment does not significantly affect member performance. This research is able to prove that members of the said institution whose funding application for the 2021 PKM Dikti was approved and who received sufficient support from their organization are able to increase their organizational commitment to perform. The outcome finally leads to their higher performance in their organization.
PENGARUH HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT, DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING DI UNIQLO INDONESIA
Authors: Sitindaon Desmond Hamonangan , Hussein Ananda Sabil
Published: August 2024

This study aims to determine the effect of hedonic shopping motivation,price discount and visual merchandising on impulse buying in UNIQLO Indonesia in Tangerang. This type of research is explanatory research which explains the causal relationship between variables through testing hypotheses with quantitative analysis methods. This study uses a sample of 140 respondents taken from the UNIQLO consumer population of Tangerang. Sampling using purposive sampling technique. The sample characteristics chosen were, at least 17 years old and maximum 25 years old, consumer of UNIQLO, and had carried out impulse buying at UNIQLO. The test tool used to test the instrument of this study is multiple linear regression analysis which is supported by validity test, reliability test, classical assumption test. Hypothesis testing is done using the t-test using the SPSS 26.0 program. From the results of the study, it can be concluded that the variables hedonic shopping motivation, price discount, and promotion have a significat influence on the impulse buying of UNIQLO in Tangerang.
IMPLEMENTASI KINERJA PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN NASABAH PRODUK REKENING TABUNGAN JAMAAH HAJI
Authors: Octavia Ika , Sunaryo
Published: August 2024

The objective of this research is to identify the application of marketing performance in increasing the number of clients of Rekening Tabungan Jamaah Haji (RTJH, a saving product for customers who plan to do Hajj pilgrimage) at the Sharia-Compliant Business Unit of Bank Sinarmas in the branch office of Malang. Here supporting factors, hindering factors, and strategies in the banks effort to increase the number of clients are also examined. This descriptive qualitative case study uses primary and secondary data; the former was gathered from interviews and observations, while the latter was acquired from documents consisting of annual reports and other relevant information. This study finds that the marketing performance has been successfully implemented, proven by the increasing number of sales and clients as well as by the growing market. The said business unit is also proven able to analyze the supporting and hindering factors and to apply the appropriate marketing strategy using the marketing mix consisting of the Seven Ps. However, the unit has not been able to attain the maximum benefit of the mix, that is in the aspect of place, promotion, people, and physical evidence.
PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER LOYATY DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Authors: Muhammad Abyan Ramadhana  , Hussein Ananda Sabil
Published: August 2024

This research discusses about how artificial intelligence and brand image influence customer loyalty on Tokopedia application users in South Jakarta, the Special Capital Region of Jakarta, Indonesia. The objective of this quantitative study is to test and analyse the influence of artificial intelligence on customer loyalty, the influence of artificial intelligence on brand image, the influence of brand image on customer loyalty, and the influence of artificial intelligence on customer loyalty with the mediation of brand image in the context of Tokopedia application users in South Jakarta, the Capital Region of Jakarta, Indonesia. This study is a quantitative study. Using purposive sampling technique, 103 people of South Jakarta, the Capital Region of Jakarta, Indonesia were selected as the respondents. The analysis were conducted by utilizing PLS (Partial Least Square), performed in SmartPLS 3. This study finds that artificial intelligence positively and insignificantly influences customer loyalty, that artificial intelligence positively and significantly influences brand image, that brand image positively and significantly impacts customer loyalty, and that brand image mediates the relationship between artificial intelligence and customer loyalty.
Pengaruh Kualitas Layanan Logistik, Citra, Merek, Dan Promosi Penjualan Terhadap Kepuasan Pelanggan
Authors: Azizulfikri Dimas
Published: August 2024

The objective of this research is to identify the effects of logistic service quality, brand image, and sales promotion on the satisfaction of J&T Express’s customers in Jabodetabek. This explanatory research was conducted to explain the relationship between one variable and the others. Using purposive sampling, 205 people were selected as the respondents; they are people with the minimum age of eighteen years who live in Jabodetabek, who have ordered and paid for J&T Express’ service at least once, and who have made direct contacts with the logistic companies’ officer in one of its branch offices in the said region. The data was analyzed using multiple linear regression, and the hypotheses were tested using the t-test; all of which were processed in IBM SPSS Statistics 25. This study finds that logistic service quality, brand image, and sales promotion have direct and significant impacts on customer satisfaction.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan logistik, citra merek, dan promosi penjualan terhadap kepuasan pelanggan J&T Express di Jabodetabek. Jenis penelitian ini adalah penelitian eksplanatif yang dilakukan guna menjelaskan hubungan variabel satu dengan variabel lainnya. Penelitian ini menggunakan sampel sebanyak 205 responden di Jabodetabek dengan teknik purposive sampling. Karakteristik sampel untuk penelitian ini adalah berusia diatas 18 tahun, berdomisili atau sedang berada di Jabodetabek, pernah memesan dan membayar layanan J&T Express setidaknya satu kali, serta pernah melakukan kontak langsung dengan petugas J&T Express di salah satu cabang J&T Express di Jabodetabek. Analisis data pada penelitian ini menggunakan Analisis Regresi Linier Berganda dan Uji Hipotesis menggunakan Uji t. Pengolahan data dilakukan melalui program IBM SPSS Statistics 25. Berdasarkan pengujian yang dilakukan, dapat ditemukan variabel Kualitas Layanan Logistik, Citra Merek, dan Promosi Penjualan memiliki pengaruh langsung dan signfikan terhadap variabel Kepuasan Pelanggan.
Faktor-Faktor Yang Memengaruhi Willingness to Subscribe Pada Layanan Subscription Video on Demand
Authors: Herita Tasya Dwi , Nugroho Dian Ari
Published: August 2024

The objective of this study is to identify the effects of content marketing, perceived price, electronic word-of-mouth, and brand image on the willingness of Vidio users in the Special Capital Region of Jakarta to subscribe the application’s video-on-demand service. The sample of this quantitative explanatory research was selected using non-probability sampling method and purposive sampling technique. Using the criteria of people with the minimum age of eighteen years who live in the special region and who are subscribing or have subscribed services provided by Vidio within the last one year, 150 people were selected as the respondents. This research uses validity testing, reliability testing, and classical assumption testing performed in the Statistical Package for the Social Sciences (SPSS) version 29. The hypotheses were tested using F test and t-test. This study finds that the independent variables, i.e., content marketing, perceived price, and brand image significantly influence the willingness of Vidio users to subscribe its services.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Conten Marketing, Perceived Price, Electronic Word of Mouth, dan Brand Image terhadap Willingness to Subscribe pada layanan Subscription Video on Demand (studi pada pengguna Vidio di DKI Jakarta). Jenis penelitian ini adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berusia minimal 18 tahun, sedang dan/atau pernah membeli paket berlangganan pada aplikasi Vidio dalam kurung waktu 1 tahun terakhir, dan berdomisili di DKI Jakarta. Penelitian ini menggunakan program Statistical Package for the Social Sciences (SPSS) versi 29 untuk melakukan uji validitas, uji reliabilitas, dan uji asumsi klasik.  Uji hipotesis dilakukan menggunakan uji t dan uji F. Dari hasil penelitian dapat disimpulkan bahwa terdapat tiga variabel dependen yaitu Content Marketing, Perceived Price, dan Brand Image yang masing-masing memiliki pengaruh secara signifikan terhadap Willingness to Subscribe pengguna terhadap layanan Vidio.
Pengaruh Product Innovation Terhadap Customer Loyalty Dimediasi Oleh Customer Satisfaction
Authors: Syahroni Fahrul Rozzi , Yulianti Ida
Published: August 2024

The Food and Beverage industry is experiencing rapid growth with easily surmountable entry barriers, rendering the business competition within this industry exceedingly intense. Consequently, business stakeholders must possess a competitive advantage to continually compete and sustain their enterprises. This study was conducted to identify effects of product innovation on the loyalty of Excelso customers in Malang City with the mediation of customer satisfaction. The effects to be examined here is both direct and indirect effects of the exogenous variable on the endogenous one. This quantitative explanatory research involves 233 customers of Excelso coffee shop in Malang City, who serve as the respondents. The data was analyzed using Structural Equation Modeling (SEM) in IBM SPSS AMOS 23 through. The result of the conducted series of tests demonstrate that product innovation does not significantly influence customer loyalty and that product innovation positively and significantly affects customer satisfaction. Further, customer satisfaction positively and significantly influences customer loyalty, and customer satisfaction fully mediates the positive effects of product innovation on customer loyalty.
 
Abstrak
Industri F&B mengalami pertumbuhan begitu pesat dengan barrier masuk yang mudah, menjadikan persaingan bisnis pada industri ini begitu ketat. Sehingga, para pelaku bisnis harus memiliki keunggulan kompetitif untuk terus bersaing dan mempertahankan usahanya. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Product Innovation terhadap Customer Loyalty dengan mediasi Customer Satisfaction pada pelanggan Excelso di Kota Malang. Pengaruh yang dimaksudkan pada penelitian ini adalah pengaruh yang terjadi baik secara langsung maupun tidak langsung antara variabel eksogen terhadap variabel endogen. Jenis penelitian ini adalah penelitian eksplanatif dengan pendekatan kuantitatif. Penelitian ini melibatkan 233 responden yang merupakan konsumen kedai kopi Excelso di Kota Malang sebagai sampel penelitian. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) menggunakan IBM SPSS AMOS 23. Hasil Penelitian dilakukan menggunakan beberapa rangkaian pengujian yang menunjukkan hasil bahwa Product Innovation tidak berpengaruh secara signifikan terhadap Customer Loyalty. Namun, terdapat hubungan positif signifikan antara Product Innovation terhadap Customer Satisfaction. Selanjutnya, variabel Customer Satisfaction juga memiliki hubungan positif signifikan terhadap Customer Loyalty. Selain itu, Customer Satisfaction mampu memediasi secara penuh hubungan antara Product Innovation yang terjadi secara positif terhadap Customer Loyalty.
Pengaruh Brand Ambassador Terhadap Customer Loyalty melalui Variabel Customer Satisfaction Pada Konsumen Skincare Di Indonesia
Authors: Salsabeela Amalia , Handrito Radityo Putro
Published: August 2024

The objective of this research is to identify the effect of brand ambassador on the loyalty of skincare consumers in Indonesia through customer satisfaction/ this quantitative research describes the position of and the linkage between variables. Using non-probability sampling method, 167 people with the minimum age of 18 years who use Indonesia local skincare products were selected as the respondents. The research instruments were assessed using SEM with the support of outer and inner model tests. The hypotheses were tested using the t-test in the outer and inner models, performed in SmartPLS. The results of the analysis indicate that brand ambassador has a significant effect on the customer loyalty and that customer satisfaction mediates the said effect.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap Customer Loyalty melalui variabel Customer Satisfaction pada konsumen skincare di Indonesia. Jenis penelitian ini adalah penelitian kuantitatif yang bertujuan untuk menggambarkan posisi dan keterkaitan antar variabel. Penelitian ini menggunakan sampel sebanyak 167 responden yang diambil dari populasi konsumen skincare yang ada di Indonesia. Pengambilan sampel menggunakan teknik non-probability sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 18 dan pernah menggunakan skincare merek lokal Indonesia. Alat uji yang digunakan untuk menguji instrumen penelitian SEM yang ditunjang dengan uji outer dan inner model. Uji hipotesis dilakukan menggunakan uji t pada outer dan inner model dengan menggunakan program Smart PLS. Dari hasil penelitian dapat disimpulkan bahwa Brand Ambassador mempunyai pengaruh secara signifikan terhadap Customer Loyalty melalui Customer Satisfaction sebagai mediasi pada konsumen skincare di Indonesia
Pengaruh Loakasi, Kebersihan, dan Fasilitas terhadap Kepuasan Pengunjung
Authors: Okaputri Novka Rohma , Arif Moh. Erfan
Published: August 2024

The objective of this research is to identify the direct effects of location, cleanliness, and facility on the satisfaction of Kusuma Agrowisata visitors. This explanatory research explains the causal relationship between the existing variables through hypothesis testing. Using purposive sampling technique, 150 people with the minimum age of seventeen years who have visited the tourism object at least once were selected as the respondents. The results of the multiple linear regression analysis have led to findings that location, cleanliness, and facilities have positive and significant effects on the visitor’s satisfaction.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh variabel lokasi, kebersihan dan fasilitas bagi kepuasan pengunjung Kusuma Agrowisata secara langsung. Jenis penelitian ini adalah explanotory research yang menjelaskan hubungan kausal antara variabel-variabel yang ada melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan karakteristik berusia lebih atau sama dengan 17 tahun dan pernah berkunjung ke Kusuma Agrowisata sebanyak satu kali atau lebih. Alat uji yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukan bahwa variabel lokasi, kebersihan dan fasilitas memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung.
Pengaruh Personal Branding Arief Muhammad Terhadap Purchase Intention Melalui Viral Marketing Di Instagram
Authors: Damayanti Kirana Ratry , Hussein Ananda Sabil
Published: August 2024

Culinary industry is experiencing a rapid progress especially with the support of technological advancement. Therefore, more culinary business people develop their enterprises through digital marketing. Baso Aci Akang, using Arief Muhammad as their influencer, uses viral marketing strategy to increase sales. The objective of this research is to identify the effect of personal branding and viral marketing on purchase intention. Using non-probability sampling method and purposive sampling technique, 165 people with the minimum age of seventeen years and follow the Instagram account of Arief Muhammad were selected as the samples. The data analysis was performed in SmartPLS 3.0. Based on the hypothesis testing, this study finds that personal branding using Arief Muhammad influences viral marketing, that viral marketing increases consumer’s purchase intention, that personal branding using Arief Muhammad affects purchase intention, and that viral marketing mediates the effect of personal branding using Arief Muhammad on consumers’ intention to purchase Baso Aci Akang.  
 
Abstrak
Industri kuliner mengalami perkembangan yang sangat pesat apalagi didukung dengan perkembangan teknologi yang membuat para pelaku usaha kuliner mengembangkan usaha mereka melalui digital marketing. Baso Aci Akang bersama Arief Muhammad sebagai seorang influencer menggunakan strategi Viral Marketing untuk meningkatkan penjualan produk. Penelitian ini dilakukan untuk mengetahui pengaruh Personal Branding, viral merketing & Purchase Intention produk. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan non-probability sampling serta metode purposive sampling. Sampel yang digunakan adalah 165 responden dengan ketentuan minimal berusia 17 tahun, serta mengikuti akun Instagram Arief Muhammad. Analisis data menggunakan SmartPLS 3.0. Berdasarkan hasil pengujian dari keempat hipotesis, dapat disimpulkan bahwa: (1) Personal Branding Arief Muhammad dapat berpengaruh terhadap Viral Marketing, (2) Viral Marketing dapat meningkatkan Purchase Intention konsumen terhadap suatu produk, (3) Personal Branding Arief Muhammad berpengaruh terdahap Purchase Intention, (4) Viral Marketing dapat memediasi pengaruh seorang Personal Branding Arief Muhammad terhadap Purchase Intention Baso Aci Akang.
The Effect of Brand Equity on Consumer Purchase Decision of Samsung Smartphone Users
Authors: Mutmainah Fariha Hasna , Ikhram M. Abdi Dzil
Published: August 2024

This research aims to determine the influence of Brand Equity (Brand Awareness, Brand Association, and Perceived Quality) on the purchase decision of Samsung smartphones by college students at a university based in Malang City. Quantitative research and descriptive research method were employed. This research used 100 samples of students who use Samsung smartphones. The sampling technique employed non-probability sampling, and questionnaire was used as the data collection technique. The research instrument test comprises a validity test, reliability test, and classical assumption test that consist of a multicollinearity test, normality test, and heteroscedasticity. Hypothesis test was done with F test, t test, and multiple linear regression by utilizing SPSS. The result showed that Brand Awareness, Brand Association, and Perceived Quality had a significant and positive effect on Purchase Decision.
 
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Ekuitas Merek (Brand Awareness, Brand Association, dan Perceived Quality) terhadap keputusan pembelian Smartphone Samsung pada Mahasiswa di Perguruan Tinggi di Kota Malang. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan metode penelitian deskriptif. Penelitian ini menggunakan 100 sampel yaitu mahasiswa yang menggunakan Smartphone Samsung. Teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling dan teknik pengumpulan data menggunakan kuesioner. Pengujian instrumen penelitian menggunakan uji validitas, uji reliabilitas, dan uji asumsi klasik yang terdiri dari uji multikolinearitas, uji normalitas, dan uji heteroskedastisitas. Uji hipotesis menggunakan uji F, uji t, dan regresi linier berganda dengan bantuan software SPSS. Hasil analisis menunjukkan bahwa Brand Awareness, Brand Association, dan Perceived Quality berpengaruh signifikan dan positif terhadap Keputusan Pembelian.
Pengaruh Online Advertising, Brand Awareness, dan Kepercayaan Terhadap Loyalitas Konsumen
Authors: Safitri Vivin Anis , Mugiono Mugiono
Published: August 2024

Maintaining customers is important for the business sustainability of any company. The fierce competition can increase and decrease customer loyalty. This research focuses on the role of online advertising, brand awareness, and trust in affecting customer loyalty towards Hazz Kopi’s products. The objective of this research is to identify the magnitude of the simultaneous and partial effects of online advertising, brand awareness, and trust on the loyalty of Hazz Kopi’s customers. The population of this quantitative explanatory research is Hazz Kopi’s customers for a three-month period, from which 55 people were selected as the sample through the use of simple random sampling technique. The data was harvested via Google Forms questionnaires and was analyzed using multiple linear regression, t test, F test, and coefficient of determination test in SPSS. This study finds that online advertising positively but insignificantly influences customer loyalty, that brand awareness positively and significantly affects customer loyalty, that trust positively and significantly influences customer loyalty, and that online advertising, brand awareness, and trust simultaneously have a significant impact on the loyalty of Hazz Kopi’s customers.
 
Abstrak
Mempertahankan konsumen merupakan hal yang penting bagi keberlangsungan bisnis dari setiap perusahaan. Tingginya tingkat persaingan mampu menyebabkan naik turunnya rasa loyalitas dari konsumen. Penelitian ini berfokus pada peran Online Advertising, Brand Awareness, dan Kepercayaan dalam mempengaruhi Loyalitas Konsumen pada produk Hazz Kopi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh online advertising, brand awareness, dan kepercayaan terhadap Loyalitas Konsumen dari Hazz Kopi baik secara individu maupun bersama-sama. Jenis penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Populasi yang digunakan adalah konsumen Hazz Kopi selama tiga bulan dengan sampel sebanyak 55 orang yang menggunakan teknik pengambilan sampel simple random. Data yang dikumpulkan melalui cara penyebaran kuesioner dengan google form. Teknik analisis data menggunakan analisis regresi linier berganda dan uji t, uji F, serta koefisien determinasi yang dibantu dengan software SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh tidak signifikan dan positif antara online advertising terhadap loyalitas konsumen. Disisi lain, penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan dan positif antara brand awareness terhadap loyalitas konsumen. Terdapat pengaruh yang signifikan dan positif antara kepercayaan terhadap loyalitas konsumen. Dan yang terakhir terdapat pengaruh yang signifikan antara online advertising, brand awareness, dan kepercayaan terhadap loyalitas konsumen dari Hazz Kopi.
Pengaruh Brand Trust, Service Quality, Dan Relationship Marketing Terhadap Customer Loyalty
Authors: Faturahman Ghaly Rafli
Published: August 2024

The objective of this quantitative explanatory research is to identify the effects of brand trust, service quality, and relationship marketing on the loyalty of the customers of Honda Sekawan Motor Bululawang in Malang. Using nonprobability method and purposive technique, 170 people from the population of the motorcycle dealer’s customers were selected as the respondents. The data analyses was performed in IBM SPSS 26.0. This research finds that brand trust positively contributes to customer loyalty, that service quality positively influences customer loyalty, and that relationship marketing also has a positive impact on customer loyalty.
 
Abstrak
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh dari Brand Trust, Service Quality, dan Relationship Marketing terhadap Customer Loyalty pada Pelanggan Honda Sekawan Motor Bululawang Malang. Jenis penelitian ini adalah penelitian Explanatory dengan menggunakan pendekataan kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 170 responden yang berasal dari populasi pelanggan Honda Sekawan Motor Bululawang Malang. Analisis data menggunakan IBM SPSS 26.0. Hasil penelitian yang dilakukan dengan beberapa urutan pengujian menunjukkan hasil bahwa Brand Trust mampu memiliki hubungan kontribusi yang positif terhadap Customer Loyalty, Service Quality mampu memiliki hubungan kontribusi yang positif terhadap Customer Loyalty, dan Relationship Marketing mampu memberikan hubungan kontribusi yang positif terhadap peningkatan Customer Loyalty.
Pengaruh Viral Marketing, Brand Image, Dan Price Terhadap Purchase Decision
Authors: Putri Sefila Fiorentara , Yulianti Ida
Published: August 2024

The rapid growth of cosmetics industry in Indonesia has escalated the competition between cosmetics producers. Various strategies have been applied by business owners in the industry to identify factors that might influence consumer’s purchase decision in order to maintain their position. The objective of this research is to identify the effects of viral marketing, brand image, and price on the purchase decision of Luxcrime consumers in Malang City. This quantitative research explains the relationships between and the causes of changes in measurable social facts. Using non-probability sampling method and purposive sampling technique, 150 people with the minimum age of seventeen years who live in Malang City and have purchased any products of Luxcrime within the last six months were selected as the respondents. The instruments of this research were assessed using multiple linear regression with the support of validity test, reliability test, and classical assumption test, and the hypotheses were assessed using t-test; all of were performed in SPSS 25. This study finds that viral marketing, brand image, and price positively and significantly influence purchase decision.
 
Abstrak
Pertumbuhan industri kosmetik di Indonesia yang sangat pesat mengakibatkan adanya persaingan ketat antar produsen kosmetik. Berbagai strategi dilakukan oleh pelaku bisnis di industri kosmetik untuk mengidentifikasi faktor–faktor yang mungkin mempengaruhi keputusan pembelian konsumen demi mempertahankan posisinya. Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing, brand image, dan price terhadap purchase decision pada konsumen produk Luxcrime di Kota Malang. Jenis penelitian ini adalah penelitian kuantitatif untuk menjelaskan hubungan dan sebab–sebab perubahan dalam fakta sosial yang terukur. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu berusia minimal 17 tahun, berdomisili di Kota Malang, dan pernah melakukan pembelian produk Luxcrime dalam kurun waktu 6 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linear berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan dengan uji t menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa viral marketing, brand image, dan price memiliki pengaruh positif dan signifikan terhadap purchase decision.
Pengaruh Aksesibilitas, Fasilitas, dan Persepsi Risiko Terhadap Revisit Intention
Authors: Iftikar Muhamad Zaki , Puspaningrum Astrid
Published: August 2024

Revisit intention is one of the forms of tourist loyalty, and loyalty is a prominent indicator with long-term impacts on the development of tourism destinations. Accessibility determines how easily tourists can reach a destination, and the ease enhances revisit intention. Meanwhile, tourism facilities simplify the destination’s effort to provide services for its visitors’ activities, encouraging their revisit intention. In addition, perceived risk is one of the essential variables for tourists in their traveling decisions. The objective of this research is to analyze and explain the effects of accessibility, facility, and perceived risk on the intention of tourists from Malang City to revisit Balekambang beach. The population of this explanatory research is Malang people who have visited the beach. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of seventeen years who have visited the beach at least once were selected as the respondents. The results of the data analysis through multiple linear regression suggest that accessibility, facility, and perceived risk significantly influence the revisit intention.
 
Abstrak
Revisit Intention merupakan salah satu bentuk loyalitas wisatawan, dan loyalitas merupakan indikator keberhasilan yang penting dalam pengembangan destinasi pariwisata yang dapat berdampak pada jangka panjang. Aksesibilitas menentukan mudah atau tidaknya lokasi untuk dijangkau wisatawan sehingga mempengaruhi niat berkunjung kembali. Fasilitas wisata mempermudah dalam melayani aktivitas atau kegiatan wisatawan sehingga mendorong niat berkunjung kembali wisatawan. Persepsi risiko merupakan bagian dari faktor penting dalam penentuan pengambilan keputusan perjalanan seseorang wisatawan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh aksesibilitas, fasilitas, dan persepsi risiko terhadap revisit intention pengunjung wisata Pantai Balekambang di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah mengunjungi wisata Pantai Balekambang dan diperoleh sampel sebanyak 140 responden dengan kriteria responden minimal berusia 17 tahun dan pernah mengunjungi Pantai Balekambang minimal sebanyak satu kali. Penelitian ini menggunakan analisis regresi linier berganda dan hasil penelitian ini menunjukkan bahwa aksesibilitas, fasilitas, dan persepsi risiko memiliki pengaruh signfikan terhadap revisit intention.
Pengaruh Penerapan Content Taxonomy Terhadap Customer Experience Pada Pengguna Over-The-Top Media Service
Authors: Nugrahani Tania Arum , Surachman Surachman
Published: August 2024

The objective of this research is to identify the effects of the application of content taxonomy (X) on customer experience (Y) among the Over-the-Top media service users of PT Vidio Dot Com. This study is considered as a quantitative exploratory research, which is commonly used in response to the scarcity of past research discussing certain problems or topics. From the population of service users of PT Vidio Dot Com, 120 people were selected as the respondents through non-probability sampling method and purposive sampling technique. They must be people with the minimum age of seventeen years who live in Jabodetabek and have used the service of Vidio – an Over-the-Top media – for the last two years. The research data was harvested via online Likert-scaled questionnaires and was analyzed using simple linear regression in SPSS version 29. The results of the hypothesis testing indicate that content taxonomy positively and significantly influences customer experience.
 
Abstrak
Penelitian ini bertujuan untuk mengindentifikasi pengaruh penerapan content taxonomy (X) terhadap customer experience (Y) pada pengguna Over-The-Top Media Service PT Vidio Dot Com. Jenis penelitian ini adalah kuantitatif dengan ragam exploratory research yang lumrah digunakan ketika jarang ditemukan penelitian terdahulu yang membahas masalah atau topik yang diteliti. Penelitian ini menggunakan sampel sebanyak 120 responden yang diperoleh dari populasi pengguna layanan PT. Vidio Dot Com. Pengambilan sampel menggunakan teknik non-probability dengan kategori purposive sampling dan pengumpulan data menggunakan kuesioner secara daring (dalam jaringan). Kriteria sampel ditentukan yaitu berusia minimal 17 tahun, berdomisili di lingkup wilayah Jabodetabek, pernah menggunakan layanan media OTT Vidio (baik melalui website atau aplikasi) dalam kurun waktu 2 tahun terakhir. Analisis data penelitian ini menggunakan analisis regresi linear sederhana dengan menggunakan program software SPSS Versi 29. Skala yang digunakan adalah skala likert. Hasil pengujian terhadap hipotesis dapat disimpulkan bahwa content taxonomy berpengaruh positif dan signifikan terhadap customer experience.
Pengaruh Perceived Usefulness, Perceived Ease Of Use, Dan Trust Terhadap Purchase Decision
Authors: Renaldy Muhammad , Susilowati Christin
Published: August 2024

Globalization has made changes in human’s life. One of the products of such development is payment systems. QRIS is one of the enhancements in the system, and it has been popular for cashless payment, particularly in coffee shops. The objective of this explanatory study is to identify the effects of perceived usefulness, perceived ease of use, and trust on purchase decision. Using non-probability sampling method, 144 people with the minimum age of seventeen years who have made purchases in coffee shops in Gresik Regency at least twice, and have used QRIS to pay for the transaction were selected as the respondents. The data analysis was performed using multiple linear regression in IBM SPSS 26. The results have led to findings that perceived usefulness positively and significantly influences purchase decision, that perceived ease of use positively and significantly affects purchase decision, and that (3) trust positively and significantly impact purchase decision.
 
Abstrak
Perkembangan globalisasi telah membuat beberapa perubahan kehidupan manusia, salah satu hasil dari perkembangannya adalah pada sistem pembayaran. QRIS merupakan salah satu perkembangan pada sistem pembayaran yang marak digunakan sebagai pembayaran cashless, salah satunya pada Coffee Shop. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness, perceived ease of use, dan trust terhadap purchase decision. Jenis penelitian ini adalah eksplanatori dengan teknik pengambilan sampel non-probability sampling. Ukuran sampel yang digunakan adalah 144 responden dengan kriteria berusia di atas 17 tahun, dan pernah melakukan pembelian pada Coffee Shop di Kabupaten Gresik sebanyak dua kali menggunakan QRIS sebagai metode pembayaran. Metode analisis yang digunakan adalah regresi linear berganda dengan perangkat lunak IBM SPSS 26. Hasil dari pengujian hipotesis dapat disimpulkan bahwa perceived usefulness berpengaruh positif dan signifikan terhadap purchase decision perceived ease of use berpengaruh positif dan signfikan terhadap purchase decision, trust berpengaruh positif dan signifikan terhadap purchase decision.
ANALISIS PROFITABILITAS PERBANKAN SEBELUM DAN SESUDAH MENERAPKAN FINTECH
Authors: Salsabila Faiza Bela , Jiwa Juwita Himmiyatul Amannah
Published: August 2024

The rapid development of information technology and the internet, which are more becoming community-oriented, has an impact on the emergence of financial technology or what is often called fintech. Collaboration between Fintech and Banking institutions will bring benefits to each party. This research is intended to measure the effect of the collaboration between banking and fintech. This research is a quantitative study with comparative analysis that aims to measure the differences in profitability levels as measured by the ratio of Return On Assets (ROA), Return on Equity (ROE), Net Interest Margin (NIM), and Operating Expenses on Operating Income (BOPO) between before and after implementing fintech in banking with a sample of government banks listed on the IDX for the 2015-2020 period that have collaborated with fintech startups. Data analysis used Paired T Test and Wilcoxon Ranked Signed Test. The results showed that there were significant differences in ROA, ROE, and NIM at 3 out of 7 Banks after implementing fintech, but the difference was a decrease. The implication of this research is that there is still a need for improvement in banking and there is still a need for adjustments from banks to remain profitable while following technological advances.
PENGARUH PENDANAAN MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN
Authors: Afifah Marisa Mursyidhatul , Aisjah Siti
Published: August 2024

The objective of this research is to assess and analyze the effects of working capital financing on firm profitability. This study was conducted on food-and-beverages sub-sector companies listed on the Indonesia Stock Exchange in the 2016-2020 period. Using purposive sampling method and non-random sampling, twelve companies were selected as the sample, resulting in sixteen observations. Working Capital Financing (WCF) was used to measure the independent variable so that the approach type of the financing can be determined, while Return on Assets (ROA) was used to measure the dependent variable. Descriptive statistics and simple linear regression were used to analyze the data, while F test and Coefficient of Determination (R2) were applied in IBM SPSS 26 to test the hypotheses. This study finds that working capital funding with a conservative approach has a negative and significant effect on profitability. Furthermore, companies that increase their financing on long-term financing source experienced a decline in their profitability.
Analisis Kinerja Keuangan Perusahaan Sektor Kesehatan Yang Terdaftar Di Bursa Efek Indonesia Sebelum Dan Selama Pandemi Covid-19
Authors: Mustikaningrum Alfi Nastiti , Herawati Tuban Drijah
Published: August 2024

The study aims to determine whether the financial performance of the healthcare companies listed on the Indonesia Stock Exchange during the COVID-19 pandemic is higher than that of those before the COVID-19 pandemic. The financial performance is measured by Economic Value Added (EVA) and Market Value Added (MVA). This study employs a quantitative descriptive method, comparing the secondary data of financial statements of Healthcare Companies listed on the Indonesia Stock Exchange before the pandemic (2018-2019) and during the pandemic (2020-2021). The samples include 15 companies selected through purposive sampling and are analyzed by sample T-Test and the Wilcoxon Signed Rank Test with prior normality and descriptive statistics tests. The result indicated that the value of Economic Value Added (EVA) and Market Value Added (MVA) during the COVID-19 pandemic was higher than before the COVID-19 pandemic, meaning there were changes for better performance.
Abstrak
Penelitian ini bertujuan untuk mengetahui perbedaan kinerja keuangan perusahaan Sektor Kesehatan yang terdaftar di Bursa Efek Indonesia selama pandemi COVID-19 apakah lebih tinggi dibandingkan sebelum pandemi COVID-19. Pendekatan yang digunakan untuk mengukur kinerja keuangan yaitu Economic Value Added (EVA) dan Market Value Added (MVA). Penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan analisis data sekunder berupa laporan keuangan perusahaan Sektor Kesehatan yang terdaftar dan menyajikan data laporan keuangan di Bursa Efek Indonesia Tahun 2018 dan 2019 sebagai refleksi kondisi sebelum pandemi COVID-19 dan laporan keuangan Tahun 2020 dan 2021 sebagai refleksi kondisi selama pandemi COVID-19. Teknik pengambilan sampel menggunakan purposive sampling dan diperoleh sampel sebanyak 15 perusahaan sektor kesehatan yang terdaftar di Bursa Efek Indonesia. Metode analisis data yang digunakan yaitu Paired Sample T-Test dan Wilcoxon Signed Rank Test yang sebelumnya dilakukan Uji Normalitas dan Uji Statistika Deskriptif. Hasil penelitian ini menunjukkan bahwa nilai Economic Value Added (EVA) dan Market Value Added (MVA) perusahaan selama pandemi COVID-19 lebih tinggi dibandingkan sebelum pandemi COVID-19.
Determinan Biaya Corporate Social Responsibility (Csr)
Authors: Anggra Widyasti Safira , Agung Saputro Julianto
Published: August 2024

This research was conducted to provide empirical evidence regarding the determinants that affect the cost of CSR. The variables X used are profitability (ROA), firm size, tax avoidance (ETR), and CSR costs as variable Y. This research takes data using a purposive sampling method on banking sector companies listed on the Indonesia Stock Exchange (IDX) in 2018-2020. The analytical method used is multiple regression analysis using Eviews 12 software, with a significance level of 0.05 (α=5%) and 0,1 (α=10%). Partially, the study results show that firm size and tax avoidance positively and significantly affected CSR costs. However, ROA had no effect and significant effect on CSR costs. This research also shows that the independent variables could predict the dependent variable reliably.
Abstrak
Penelitian ini dilakukan untuk memberikan bukti empiris mengenai determinan yang mempengaruhi biaya CSR. Variabel X yang digunakan meliputi profitabilitas (ROA), ukuran perusahaan, dan penghindaran pajak (ETR) serta menggunakan biaya CSR sebagai variabel Y. Penelitian ini menggunakan data yang diperoleh dengan menggunakan metode purposive sampling pada perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2018-2020. Metode analisis yang digunakan adalah analisis regresi berganda dan menggunakan software Eviews 12, dengan tingkat signifikansi sebesar 0,05 (α=5%) dan 0,1 (α=10%). Secara parsial, hasil penelitian menujukkan ukuran perusahaan dan penghindaran pajak perusahaan berpengaruh positif terhadap biaya CSR. Namun, profitabilitas tidak berpengaruh terhadap biaya CSR. Pengujian ini juga menunjukkan bahwa variabel independen mampu memprediksi secara andal variabel  dependen.
Bankruptcy Prevention For Small Businesses During Covid-19 Pandemic
Authors: Kanan Reynaldo , Adib Noval
Published: August 2024

The COVID-19 pandemic has massively impacted the economy, especially the small businesses. Many small businesses are forced to close due to a lack of customers and other factors supporting small business closures. From the impact of this pandemic, several small businesses have started to close their businesses due to the "bankruptcy" problem. Therefore, the researcher aims to investigate the causes of bankruptcy during the pandemic and look for aspects of accounting that support bankruptcy in small businesses. The data was obtained through interviews with six informants with small businesses closed during the pandemic. The results explain that the cause of bankruptcy in small businesses is due to the lack of customers, high costs, and a non-current collection of receivables. The most dominant aspect in supporting bankruptcy is the revenue, expense, and accounts receivable sections from the accounting aspect.
Abstrak
Pandemi COVID-19 berdampak besar pada perekonomian, khususnya para pelaku usaha kecil. Banyak usaha kecil terpaksa tutup karena kurangnya pelanggan dan berbagai faktor lain yang mendukung penutupan usaha kecil. Dari dampak pandemi ini, ada beberapa usaha kecil yang mulai menutup usahanya karena masalah “kebangkrutan”. Oleh karena itu, peneliti bertujuan untuk mengetahui penyebab kebangkrutan pada masa pandemi dan mencari aspek akuntansi yang mendukung kebangkrutan pada usaha kecil. Data diperoleh melalui wawancara dengan enam informan yang memiliki usaha kecil tutup selama masa pandemi. Hasil penelitian menjelaskan bahwa penyebab kebangkrutan pada usaha kecil adalah karena kurangnya pelanggan, biaya yang tinggi, dan penagihan piutang yang tidak lancar. Aspek yang paling dominan dalam mendukung kepailitan adalah bagian pendapatan, beban, dan piutang dari aspek akuntansi