Attributes of the commercial offer of the petrol station network addressed to micro and small road transport enterprises in the Podkarpackie voivodeship
Authors:   Rzeszow University of Technology, Jedynak Zdzisław 
Published: July 2023

Purpose: The aim of the research will be to identify the structure of the petrol stations network in the Podkarpackie Voivodeship and to indicate the attributes of their commercial offer to the extent necessary to support the decision-making process aimed at selecting the appropriate supplier of transport fuels for the needs of micro and small road transport enterprises. The essence of the research problem will aim at answering questions about the subjective structure of the retail market of petrol stations in the Podkarpackie Voivodship. In addition, its geographical, material and functional structure. Object of the research is the retail market of transport fuels in the Podkarpackie Voivodship, and the subject of the research is the petrol station network operating there. The area of research are the attributes of the commercial offer of the petrol station network addressed to micro and small road transport enterprises. Design/methodology/approach: The research procedure will run through the following stages: 1) indicating the topic, purpose and scope of the research; 2) determination and definition of evaluation criteria; 3) selection of the test sample; 4) measurement; 5) interpretation of the obtained results; 6) final conclusions; 7) dissemination of research results. The research method used is a critical review of the literature and databases, as well as a direct interview. Three criteria were used to evaluate the comercial offer, i.e. economic and financial, organizational and technical, and security. In addition, an interview form was developed. Findings: The implementation of the topic and purpose of the research allowed to indicate the attributes of the commercial offer of the petrol station network addressed to micro and small road transport enterprises in the Podkarpackie Voivodeship. It should be emphasized that the presented research is preliminary. They are the first stage of the main research topic. The purpose of these researches is to indicate the scope and form of cooperation between a retail supplier of liquid fuels and a micro and small enterprise of road transport in the Podkarpackie Voivodeship. The stages of its implementation include: determining the attributes of the commercial offer of the petrol station network in the analyzed region; an indication of the determinants of the choice of a supplier of liquid fuels by the surveyed enterprises; determination of the extent to which the commercial offer of the petrol station network addressed to micro and small road transport enterprises in the Podkarpackie Voivodship reflects the real needs of the market. Originality/value: In this article, the actions taken to achieve the progress of scientific knowledge led to the expansion of knowledge in the discipline of management and quality science in the area of trade systems, their organization and management. The research focused on the areas that have and will have an impact on improving the competitive position of road transport enterprise. Keywords: supplier, liquid fuels, transport. Category of the paper: Research paper.