First mover, strategic alliances and performance: context of turmoil in China
Authors: Malik Tariq 
Published: November 2012

Purpose

The purpose of this paper is to explore whether being a first‐mover into the Chinese market through strategic alliance with host companies provides competitive advantages to the foreign entrant. The aim is to understand the relevance of the first‐mover and internationalization process (incremental learning) for competitive advantage in China during environmental uncertainty. Thus, the author proposes that the first‐mover (foreign firm) would be able to deflect environmental uncertainty, such as the economic recession of 2008, by forming an alliance with Chinese enterprises earlier than its rivals.

Design/methodology/approach

Quantitative methods for data analysis were used in support of the proposition. The sample comprises 187 foreign multinational enterprises that entered into the Chinese market through strategic alliance with local partners. The dependent variable is return on assets (ROA) of the firm. The author used the timeline as the independent variable. The longer duration implies earlier entrants on the temporal scale. The author also used several controlled variables at the firm level, industry level and national level of the home country. The analysis was based on ordinary regression.

Findings

The result supports the main hypothesis in favour of the first‐mover advantage. Apart from the main effects in the hypotheses, there are some interesting alternative effects captured in the control variables. It appears that age of the firm tends to hamper firm performance. Industrial discretion is another control variable. The author predicted a positive coefficient. However, the result is not significant. The result shows competitive forces can lead to a better performance for the first‐mover. This observation is counterintuitive because monopoly is the source of performance, and competition reduces monopoly. It should be negatively correlated, but the result shows the opposite. In this sense, competition appears to be contributing to the firm's performance. A possible reason is that firms compete in the downstream of the industrial value china in established industries. Hence, the first‐mover advantage supports the early entrant in competitive conditions. Licensing mode of governance is negative. In comparison to alternative modes of governance, it appears that contractual mode such as licensing is less conducive for better performance. Firms that entered into IBA in China after her membership with WTO performed lower than those entered before WTO. Home country's R&D spending has not shown significant and positive influence on the performance.

Research limitations/implications

The author proposes that cultural distance needs to be included in the research and analysis for a better understanding on the phenomenon of first‐mover advantage. Second, the research needs to be replicated in other contextual settings. China is indeed a big market. However, there are multiple different institutional systems in the world. Third, it will be interesting to identify the late‐mover's advantage so that policy decisions can be made in comparative terms.

Originality/value

This paper is different and novel in two ways. First, it reveals that companies that had entered into Chinese markets were able to deflect some of the losses caused by the global slowdown. It means that internationalization can be both positive and negative. It is negative because global crisis can adversely affect almost all economies. However, it can be positive when some economies are stable, and the firm has entered into that stable market earlier than others. Second, the research reveals that cultural and institutional distance can be a positive source during an economic crisis. The author can see today (in 2012) that similar economies of the west are still struggling to get out of the recession of 2008.