bluuebunny/crossref_metadata_2025 huggingface dataset:
Эволюция event-продюсирования и продюсирования экспертов: инновационные подходы и их вклад в развитие отрасли
Authors: Новая И.А.
Published: October 2024

в настоящей научной статье рассматривается эволюция event-продюсирования, а так же экспертов в данной области, которые акцентируют внимание на современных подходах и коренным образом изменили отрасль. Анализируется исторический аспект и влияние инновационных технологий, как например, пространство дополненной и виртуальной реальности, в том числе взаимодействие с целевой аудиторией. Цель данного исследования состоит в анализе эволюции event-продюсирования, а так же подготовке экспертов, чтобы выявить инновационные методы и изучить вклад экспертов в совершенствование представленной индустрии. Методика исследования включает в себя обзор литературы (с исследованием текущих исследований, а так же научных публикаций по данной тематике), кейс-стадии (изучение эффективных примеров event-продюсирования, с применением современных методов), анкетирование и интервьюирование (проведение сбора данных), сопоставительный анализ (сравнение и сопоставление классических и современных подходов продюсирования мероприятий). Результаты: Научная новизна данного исследования является системным анализом новейших подходов и инновационных стратегий в event-продюсировании, которые акцентируют пристальное внимание на интеграции цифровых инноваций, а так же взаимодействии с целевой аудиторией и комплексных подходах. Выводы: Новизна исследования состоит в структуризации, в том числе и обобщении уже существующих практик применения и усовершенствовании методических рекомендаций для квалифицированных специалистов рассматриваемой отрасли.

this research article examines the evolution of event production, as well as experts in this field who focus on modern approaches and have fundamentally changed the industry. The historical aspect and the influence of innovative technologies, such as the space of augmented and virtual reality, including interaction with the target audience, are analyzed. The purpose of this study is to analyze the evolution of event production, as well as to train experts in order to identify innovative methods and study the contribution of experts to the improvement of the presented industry. The research methodology includes a literature review (with a study of current research, as well as scientific publications on this topic), case stages (study of effective examples of event production, using modern methods), questionnaires and interviews (data collection), comparative analysis (comparison and contrast of classical and modern approaches to event production). Results: The scientific novelty of this study is a systemic analysis of the latest approaches and innovative strategies in event production, which focus close attention on the integration of digital innovations, as well as interaction with the target audience and comprehensive approaches. Conclusions: The novelty of the study lies in structuring, including generalization of existing practices of application and improvement of methodological recommendations for qualified specialists in the industry under consideration.
Концепция построения рисков отказов элементов беспилотных летательных аппаратов
Authors: Максимов Д.А. , Фомин Г.П. , Сухорукова И.В.
Published: October 2024

в настоящее время весьма актуальной проблемой является исключение или минимизация рисков по обеспечению живучести беспилотных летательных аппаратов в процессе выполнения поставленной задачи и достижения намеченного результата. Простое обнаружение отказа без анализа причинно-следственных связей не дает практических объяснений и полезных результатов для производства и пользователя. Поэтому необходимо проводить исследования рисков путём более глубокого изучения отказов элементов беспилотных летательных аппаратов, что связано с физико-химической природой проявления отказов, а это не просто, поскольку требует привлечения специалистов разного профиля. В представленной статье выполнено построение концепции рисковых факторов отказов элементов БПЛА с фундаментом на физическую основу.

currently, a very urgent problem is the elimination or minimization of risks to ensure the survivability of unmanned aerial vehicles in the process of performing the assigned task and achieving the intended result. Simple detection of failure without analyzing cause-and-effect relationships does not provide practical explanations and useful results for production and the user. Therefore, it is necessary to conduct risk studies through a more in-depth study of failures of unmanned aerial vehicle elements, which is associated with the physicochemical nature of the manifestation of failures, and this is not easy, since it requires the involvement of specialists in different fields. In the presented article, the concept of risk factors for UAV element failures is built on a physical basis.
Область целесообразного нормирования творческого труда
Authors: Новиков А.А.
Published: October 2024

в статье проводится краткий обзор описываемых в литературе особенностей творческого труда, препятствующих его нормированию; обращается внимание, что, в силу недостаточной изученности вопроса, пишущие об определенной сфере творчества авторы зачастую вынужденно обращаются к другим сферам творчества в попытках использовать аналогию в подходе к нормированию; предпринимается попытка классификации типов творческого труда, являющегося предметом описания в литературе, в контексте особенностей его нормирования; классификация дополняется ещё одним типом творческого труда, описываются его особенности, обосновываются возможности и польза его нормирования. Цель: обоснование возможности и целесообразности типа творческого труда, характерного для определенных специальностей. Методы: метод анализа нормативно-правовых документов, статистических данных и научной литературы. Результаты: по итогу проведения исследования предпринята попытка классификации типов творческого труда с точки зрения описываемых в научной литературе особенностей его нормирования; собраны особенности данных типов творческого труда, препятствующие нормированию. Вывод: по итогу проведения исследования классификация дополнена ещё одним типом творческого труда, обоснованы возможности и целесообразность нормирования данного типа.

the article provides a brief overview of the features of creative work described in the literature that prevent its rationing; attention is drawn to the fact that, due to insufficient knowledge of the issue, authors writing about a certain field of creativity often have to turn to other areas of creativity in attempts to use analogy in the approach to rationing; an attempt is made to classify the types of creative work that is the subject of description in the in the literature, in the context of the peculiarities of its rationing; The classification is supplemented by another type of creative work, its features are described, the possibilities and benefits of its rationing are justified. Purpose: to substantiate the possibility and expediency of the type of creative work characteristic of certain specialties. Methods: the method of analysis of normative legal documents, statistical data and scientific literature. Results: based on the results of the study, an attempt was made to classify the types of creative work from the point of view of the features of its rationing described in the scientific literature; The features of these types of creative work that prevent rationing are collected. Conclusion: as a result of the study, the classification was supplemented by another type of creative work, the possibilities and expediency of rationing of this type were substantiated.
Цифровая идентичность в системе культурной политики
Authors: Салтанович И.П.
Published: October 2024

настоящая статья демонстрирует связь понятий цифровая идентичность и культурная политика. В рамках статьи обозначается стремительный прогресс в цифровой сфере, который ведет к перемещению социальной жизни в виртуальное пространство, и как следствие развитию цифровой идентичности. Также в статье проиллюстрированы некоторые примеры, каким образом развитие цифровых компаний изменило жизнь обычных индивидов. В статье обозначена актуальность заданной темы, поскольку она слабо изучена, как в отечественной научной литературе, так и в зарубежной. Также в статье уделяется много внимания проблемам и вызовам, которые ставит стремительное развитие цифровой идентичности. Конкретно речь идет о новых формах коммуникации, а также проблемах безопасности в цифровой среде. В основной части статьи рассматривается взаимовлияние культурной политики и цифровой идентичности. Рассматриваются позитивные и негативные тенденции, которые зависят от развития цифровой идентичности и грамотно организованной культурной политики. В заключительной части статьи делаются общие выводы, которые отмечают, что цифровая идентичность приводит как к положительным, так и отрицательным результатам. В статье подчеркивается, что культурная политика должна учитывать современные тенденции в цифровом пространстве.

this article demonstrates the connection between the concepts of digital identity and cultural policy. The article outlines the rapid progress in the digital sphere, which leads to the transfer of social life to the virtual space, and as a consequence, the development of digital identity. The article also illustrates some examples of how the development of digital companies has changed the lives of ordinary individuals. The article outlines the relevance of the given topic, since it is poorly studied, both in domestic and foreign scientific literature. The article also pays much attention to the problems and challenges posed by the rapid development of digital identity. Specifically, we are talking about new forms of communication, as well as security issues in the digital environment. The main part of the article discusses the mutual influence of cultural policy and digital identity. Positive and negative trends that depend on the development of digital identity and well-organized cultural policy are considered. In the final part of the article, general conclusions are made, which note that digital identity leads to both positive and negative results. The article emphasizes that cultural policy should take into account modern trends in the digital space.
Влияние миграционных процессов на демографические показатели в России
Authors: Корчагина Т.А.
Published: October 2024

миграционные процессы играют важную роль в демографическом развитии России. Взаимосвязь демографических процессов с миграциями проявляется во многих аспектах. Демографические процессы, такие как рождаемость, смертность, возрастная структура населения, оказывают существенное влияние на миграционные потоки и обратно. Миграции могут приводить к изменениям в демографических показателях, таких как возрастная структура населения, половая структура. Миграционные процессы имеют значительное значение для России и оказывают разнообразные социально-экономические последствия: демографическое воздействие (мигранты могут вносить значительный вклад в рост населения, особенно в регионах с низким уровнем рождаемости), экономический вклад (мигранты зачастую занимаются работами, которые не популярны среди местного населения, такими как строительство, сельское хозяйство, обслуживание и т.д.), демографическая динамика (миграционные процессы могут влиять на этнический и культурный состав населения России), трудовой рынок (миграционные процессы влияют на уровень заработной платы, спрос на рабочую силу и структуру занятости), социальные аспекты (миграция оказывает влияние на сферы образования, здравоохранения, жилищное строительство и социальная защита).

migration processes play an important role in the demographic development of Russia. The interrelation of demographic processes with migrations is manifested in many aspects. Demographic processes such as fertility, mortality, and the age structure of the population have a significant impact on migration flows and vice versa. Migrations can lead to changes in demographic indicators, such as the age structure of the population, gender structure. Migration processes are of significant importance for Russia and have a variety of socio-economic consequences: demographic impact (migrants can make a significant contribution to population growth, especially in regions with low birth rates), economic contribution (migrants often engage in jobs that are not popular among the local population, such as construction, agriculture, maintenance and etc.), demographic dynamics (migration processes can affect the ethnic and cultural composition of the Russian population), the labor market (migration processes affect wages, labor demand and employment structure), social aspects (migration affects education, health, housing and social protection).
Гендерные особенности образа телеведущей криминальных новостей
Authors: Зарифова А.Я.
Published: October 2024

статья исследует гендерные особенности образа телеведущей криминальных новостей, анализируя влияние внешних и поведенческих элементов на восприятие профессионализма и серьезности. Рассмотрены стиль одежды, прическа, макияж, манера речи и жесты, подчеркивая их влияние на аудиторию. Телеведущие-женщины часто выбирают строгий стиль в одежде и демонстрируют уверенность и четкость речи, что способствует доверию и порядку в подаче криминальных новостей. Также рассмотрены социальные и культурные стереотипы, формирующие гендерные ожидания. Автор подчеркивает важность сознательного подхода к созданию образов телеведущих для улучшения восприятия и доверия аудитории.

the article examines the gender-specific characteristics of the image of female crime news anchors, analyzing the influence of external and behavioral elements on the perception of professionalism and seriousness. It considers aspects such as clothing style, hairstyle, makeup, manner of speech, and gestures, highlighting their impact on the audience. Female anchors often opt for a strict and conservative style in their clothing and demonstrate confidence and clarity in speech, which contributes to trust and order in the delivery of crime news. The article also discusses the social and cultural stereotypes that shape gender expectations. The author emphasizes the importance of a conscious approach to creating the images of news anchors to enhance audience perception and trust.
Практичний посібник з питань рівності людей з інвалідністю в ЗМІ: Репрезентація | Доступність | Керування
Authors:   UNESCO, Gilger Kristin
Published: October 2024

Цей практичний посібник просуває рівність людей з інвалідністю в ЗМІ. Він містить корисні рекомендації для всіх професіоналів галузі – від редакторів і репортерів до виробників контенту та технічних команд, а також для фахівців з кадрових ресурсів і керівників. Посібник надає підтримку у прийнятті більш інклюзивної та справедливої редакційної політики та плануванні програмних аспектів, включно з реагуванням на надзвичайні ситуації та розслідуваннями. У ньому також містяться рекомендації щодо створення доступного медіа-контенту, який є неоціненним у процесі цифрового переходу. Разом з тим, посібник має на меті надихнути на інновації та креативність у забезпеченні різноманітності, рівності та залучення спеціалістів медіасфери з інвалідністю до медіаорганізацій. ЮНЕСКО сприяє просуванню професійних стандартів у ЗМІ відповідно до Конвенції ООН про права осіб з інвалідністю, враховуючи, що вони складають до 16 відсотків населення світу, а також є аудиторією, користувачами та професіоналами ЗМІ.
The Influence Of Intellectual Capital And Leverage On Financial Performance In Banking Companies Listed On The Indonesian Stock Exchange
Authors: Ima Andriyani  , Asmaul Husna , Meti Zulyana , Septa Aryani Dwi , Mikial
Published: October 2024

This study aims to analyze the influence of intellectual capital, institutional ownership and leverage on financial performance in banking companies listed on the Indonesia Stock Exchange. The Financial Performance of Banking Companies is measured using Return on Equity (ROE) as the main indicator. The data used in this study are secondary data obtained from the annual reports of banking companies listed on the IDX during the 2019-2022 period through the website www.idx.co.id. The analysis method used in this study is multiple linear regression. The results of the study simultaneously show a significant, which means that intellectual capital, institutional ownership and leverage simultaneously affect the financial performance of banking companies listed on the Indonesian Stock Exchange. The results of the study partially show a significant, which means that intellectual capital and institutional ownership have a positive and significant effect on the financial performance of banking companies, while leverage has a negative and significant effect on the financial performance of banking companies listed on the Indonesian Stock Exchange. It is expected that further research can use other independent variables, such as liquidity and company size with different observation periods.
Analisis Penerapan Manajemen Keuangan Syariah pada Pengelolaan Dana Bantuan Operasional Sekolah (BOS) di Madrasah Ibtidaiyah Negeri 2 Tanjung Jabung Barat
Authors: Selviana Nanda Rahayu , Kurniawan Bambang , Hamzah Maulana
Published: October 2024

Madrasah Ibtidaiyah Negeri 2 Tanjung Jabung Barat is one of the school located in the village with quite a large number of students. As a school that focuses on Islamic religious subjects, school need to understand the principles of sharia financial management in managing School Operational Assistance (BOS) funds in order to avoid problems that can hinder the educational process. Therefore, this research aims to evaluate and analyze the application of sharia financial management in managing BOS funds in school. This research uses qualitative methods with descriptive research type. The data sources used are primary and secondary data. Data collection methods include observation, interviews, documentation, and drawing conclusions. The results of the research show that the implementation of sharia financial management in managing BOS funds at Madrasah Ibtidaiyah Negeri 2 Tanjung Jabung Barat, especially the implementation of planning, organizing, implementing and controlling functions, has been carried out well; However, transparency of information to the committee still needs to be improved. The use of funds needs to be aligned with priority needs for better efficiency, and detailed reporting is not yet fully optimal. Increasing transparency and committee involvement is very important to increase public trust in Madrasah financial governance.
Strategi dalam Meningkatkan Penjualan terhadap Minat Beli Konsumen di Pedagang Eva Fashion
Authors: Harahap Lokot Muda , Tafonao Dwi Fatmi Adelina , Faradilla Ageng Jihan , Munawaroh Munawaroh
Published: October 2024

This research analyzes strategies for increasing sales of consumer buying interest at Eva Fashion traders, using a quantitative approach with a sample of 50 respondents selected through a purposive sampling method. Multiple linear regression analysis with a significance level of 5% shows that the three independent variables have a positive and significant influence on consumer purchasing interest, with product design as the most dominant factor (regression coefficient 0.458, p < 0.05), followed by product quality (0.325, p < 0.05) and product variance (0.217, p < 0.05). The research model produces an R2 value of 0.734, indicating that 73.4% of the variation in purchasing interest can be explained by these three variables, with the practical implication that Fashion Parking traders need to prioritize product design aspects while maintaining the quality and diversity of dance to increase business competitiveness.
Optimization of Distance Learning Systems Using Artificial Intelligence and the Internet of Things in Improving the Quality of Education in the Post-Pandemic Era
Authors: Yahya Saifudin , Islam Khoirul , Nashihin Durrotun
Published: October 2024

The COVID-19 pandemic forced a sudden change from face-to-face learning to Distance Learning (PJJ), posing challenges in the quality of learning and student interaction. This study examines the application of Artificial Intelligence (AI) and the Internet of Things (IoT) to optimize the PJJ system in the post-pandemic era. The goal is to evaluate the impact of AI in personalizing learning and IoT in improving student interactivity and collaboration, as well as identify the challenges of implementing this technology. The research uses a mixed-methods approach by combining qualitative and quantitative analysis. Data were obtained from 50 educators, 100 students, and 20 administrators through questionnaires, in-depth interviews, and participatory observations. Correlation tests and logistic regression are used to assess the influence of AI and IoT on learning quality. The results show that 85% of students and 78% of educators agree that AI helps in customizing learning materials. IoT also increases student engagement, with 76% of students feeling more engaged and the likelihood of student engagement increasing 2.35 times greater with IoT. Key challenges include limited technological infrastructure and lack of training for educators. In conclusion, AI and IoT have great potential in improving the quality of education, but support is needed for infrastructure and educator training so that the implementation of these technologies is optimal.
Co-Producing Social Enterprise Strategy: a Critical Examination of the Policy Co-Production Process
Authors:   , Curtin Maeve
Published: October 2024

Cross-sector collaboration has increasingly been positioned as normatively beneficial when seeking to address complex policy challenges. Narratives with a skewed focus on the benefits associated with policy collaboration seem to thus be increasingly imbuing policy rhetoric with a sense of urgency around implementing ‘innovative’ and ‘radical’ cooperation on a global scale. As this trend around calls for collaborative approaches to management and governance accelerates, research examining perspectives on these collaborative processes in the context of policy design and delivery must keep pace. Situated at the intersection of public management and policy studies, this thesis recognizes collaborative trends in policymaking and develops the concept of ‘policy co-production’ in effort to better align academic research with practitioner discourse. Conceptualizing co-production as both a public management practice that facilitates democratic engagement and a policy tool which ostensibly leads to more responsive policies and effective outcomes, the case of ‘co-producing’ Scotland’s ten-year social enterprise strategy serves as the basis for this research. The research presented in this thesis therefore follows a narrative arc that begins with historically informed archival research studying the emergence and development of the social enterprise policy ecosystem in Scotland. It follows the Scottish process, focusing on identifying discursive strategies which reveal particular, and potentially contestable, constructions of truth surrounding the process. The empirical work presented then concludes with exploratory research examining the mobilization and mutation of the discourses and practices associated with Scotland’s social enterprise policy in the Australian context. Building on pioneering work studying the Scottish social enterprise ecosystem, this thesis is arguably the most complete account of Scottish social enterprise policy development to-date. This thesis further contributes to theoretical understandings of co-production and policy collaboration in the context of sustained practical engagement by critically analyzing how policy co-production manifests over time. This contribution extends to demonstrating how the practical phases associated with designing, delivering, and sustaining policy might require nuanced collaboration approaches. By empirically testing theory around collaborative governance in an interdisciplinary manner, this research reveals the outsized role the capacity cross-sector actors have for joint action plays in influencing perceptions around the efficacy of policy co-production. Therefore, this research also adds practical policy value through its ability to strengthen future policy co-production arrangements.
Penerapan Pemasaran Digital Melalui Toko Online Pada UMKM di Kelurahan Tanjungsari.
Authors: Iryanti Endang  , Hana Nazara Putri N
Published: October 2024

Kewirausahaan digital merupakan metode kewirausahaan yang menggunakan teknologi dengan memanfaatkan platform berbasis internet. Dengan memanfaatkan teknologi digital, seluruh aspek kewirausahaan dapat berkembang menjadi lebih efisien terutama pada aspek pemasaran. Kemudahan akses informasi merupakan salah satu keunggulan dari pemanfaatan teknologi yang dapat menjadi salah satu faktor mengapa pemasaran digital lebih unggul dari pemasaran konvensional. Terutama pada era digital saat ini, pemasaran digital sangat diperlukan demi mempermudah menyebarkan edukasi terkait suatu usaha. Dengan memakai metode penelitian studi kepustakaan, dapat mempermudah penulis dalam memberikan hasil yang akurat berdasarkan literasi dari peneliti terdahulu. Jurnal ini dibuat dengan tujuan agar UMKM di kelurahan tanjungsari terutama UMKM terpilih mendapatkan manfaat dari keberadaan Mahasiswa KKN UPN Veteran Jawa Timur Kelompok 41 dengan memberikan edukasi serta memfasilitasi UMKM  untuk mengembangkan pemasaran yang kurang efektif menjadi pemasaran digital yang dapat menjangkau konsumen secara luas dengan sifatnya yang tidak mengenal tempat dan waktu. Sehingga UMKM dapat mengembangkan usaha nya atau bahkan dapat bermanfaat untuk membantu mengekspansi UMKM kepada pasar yang lebih luas. Pelaku UMKM menerima dengan baik program pembuatan E-Commerce yang kami lakukan dan memanfaatkannya untuk mengembangkan pemasarannya untuk jangka waktu yang panjang
Sosialisasi Program BPJS Ketenagakerjaan dalam Meningkatkan Self Awareness Mahasiswa UPN “Veteran” Jawa Timur
Authors: Nurul Angelina  , Ajimas Wahyu Bagaskoro  , Endang Iryanti
Published: October 2024

Meskipun pentingnya perlindungan ketenagakerjaan telah diakui secara luas, kesadaran dan pemahaman mengenai BPJS Ketenagakerjaan masih terbilang rendah di kalangan mahasiswa. Sebagai mahasiswa yang sedang mempersiapkan diri untuk memasuki dunia kerja, sangat penting untuk memiliki pemahaman yang kuat tentang pentingnya perlindungan ketenagakerjaan. Dalam upaya meningkatkan awareness mahasiswa akan pentingnya BPJS Ketenagakerjaan, sosialisasi dengan metode ceramah dan diskusi dapat digunakan sebagai pendekatan yang efektif. Hasil dari kegiatan sosialisasi ini menunjukkan keberhasilan dalam meningkatkan awareness mahasiswa tentang manfaat dan perlindungan yang diberikan oleh BPJS Ketenagakerjaan melalui interaksi aktif antara narasumber dan peserta diskusi.
Branding Produk Pertanian Komoditas Kopi di Desa Puspo, Kec Puspo, Pasuruan
Authors: Muhammad Azriel Yahya  , Dona Wahyuning Laily
Published: October 2024

Kegiatan penyuluhan untuk mengetahui pengaruh strategi branding produk kopi terhadap peningkatan pendapatan dan loyalitas konsumen dalam rangka kegiatan pengabdian masyarakat yang dilaksanakan di Desa Puspo, Pasuruan bertujuan untuk membentu Kelompok Tani Hutan Rukun Maju Sejahtera dalam mengetasi permasalahan kurangnya branding produk kopi robusta dan arabika. Metode pelaksanaan kegiatan meliputi tahap persiapan dan tahap pelaksanaan. Berdasarkan penelitian yang telah dilaksanakan strategi branding sangat layak diterapkan terhadap produk-produk pertanian Strategi yang dapat diterapkan untuk membranding produk kopi robusta dan arabika yaitu producer branding, no branding, geographical branding, dan retail branding.
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai pada Kantor Kecamatan Beji Kota Depok
Authors: Muhammad Ridwan Kurniawan  , Ade Sri Mulyani
Published: October 2024

Beji Sub-district Office is 1 of 11 sub-districts in the city of Depok which has the task of assisting the Mayor in coordinating the administration of general government affairs, government affairs in the field of community empowerment and urban villages as well as the delegation of part of government affairs in other fields. The purpose of this study was to determine the effect of work discipline and work environment on the performance of Beji District employees in Depok City. The research was conducted for 3 months (April - June 2024). Data collection methods are through interviews, questionnaires and observations distributed to 58 respondents. The analysis method is quantitative statistics. Data analysis includes instrument quality tests consisting of validity and reliability tests, classical assumption tests, t tests and F tests. The results of this study indicate that the Work Environment partially has a positive and significant effect on the Performance of Employees of the Beji District Office. Work Discipline partially has a positive and significant influence on the Performance of Employees of the Beji District Office. Work Environment and Work Discipline simultaneously have a positive and significant influence on the Performance of Employees of Beji Subdistrict Office. The implication of the results of this study is that providing a good work environment and work discipline will improve employee performance..
Identity and Nation in Coca-Cola's Thanda Narratives in India: A Semiotic Study
Authors: Tripathi Rakesh
Published: October 2024

When Coca-Cola re-entered the Indian market in the era of government-initiated liberalization, privatization, and globalization in the 1990s, one of the major challenges it faced was to again penetrate the Indian soft drinks market and acquire a considerable market share over a period of time in view of the fact that it was a foreign brand which had pulled out of Indian market owing to unfavorable legislations in 1977. Given this scenario, Coca-Cola, despite being a global brand with a high recall value, faced tough competition from popular Indian brands like Thums Up, Limca, and Gold Spot, which enjoyed a larger market share during the early 1990s. To meet this challenge, Coca-Cola launched a series of television commercials in Hindi, the national language of the country, featuring its brand ambassador, Aamir Khan, a popular Indian actor. Considered to be one of the most creative and popular advertisement campaigns of its times, the commercials specifically aimed to create a favorable narrative for Coca-Cola in the minds of Indian consumers. All the different versions of the commercial had a common but powerful punch line, which played a major role in positioning the brand at par with the long-standing Indian brands in the market. This research article undertakes a semiotic analysis of the commercials, particularly with the aim of establishing the narrative(s) they offered and how that narrative was instrumental in giving Coca-Cola the makeover it needed to compete with the Indian brands.
Menggali Kaitan Antara Kompetensi dan Komitmen Karyawan di Rumah Sakit: Kasus di Departemen Perawat
Authors: Novita Halim Elsandra , Paramarta Vip
Published: October 2024

Latar Belakang: Globalisasi dan perkembangan teknologi menuntut peningkatan layanan kesehatan, mendorong rumah sakit untuk meningkatkan kepuasan pelanggan yang penting untuk loyalitas. Peran SDM menjadi krusial dalam mencapai layanan berkualitas, terutama kompetensi dan komitmen di kalangan perawat yang meningkatkan kepuasan pasien melalui pelayanan yang baik. Kompetensi diperluas dari keterampilan teknis ke kemampuan interpersonal dan komunikasi, sedangkan komitmen karyawan memengaruhi kualitas pelayanan.
Tujuan: Penelitian ini bertujuan menjelaskan hubungan antara kompetensi dan komitmen sebagai elemen penting dalam meningkatkan kualitas layanan kesehatan, terutama di rumah sakit.
Metode: Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi di rumah sakit besar. Partisipan dipilih menggunakan teknik purposive sampling untuk mendapatkan variasi kompetensi dan masa kerja di kalangan perawat.
Hasil: Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara kompetensi dan komitmen karyawan. Kompetensi teknis dan kemampuan interpersonal perawat berpengaruh positif terhadap kualitas pelayanan dan kepuasan pasien. Komitmen yang tinggi dari karyawan juga ditemukan berdampak pada peningkatan kualitas layanan yang diberikan.
Kesimpulan: Kompetensi dan komitmen karyawan memiliki pengaruh yang saling mendukung dalam meningkatkan kualitas pelayanan kesehatan. Pengembangan kompetensi melalui pelatihan dan penciptaan lingkungan kerja yang mendukung menjadi faktor kunci dalam meningkatkan kualitas pelayanan di rumah sakit.
The Impact of Risk Management on Project Success: A Field Study at Humanitarian Organizations in Yemen
Authors: Shujaa Aldeen Mohammed Ahmed , Sarhan Nashwan Abdulwahid
Published: October 2024

The study aimed to determine the impact of risk management (risk identification, risk analysis, risk response and risk monitoring and control) on project success (scope, schedule, cost and quality) at humanitarian organizations operating in Yemen (HOY). The study followed the analytical descriptive approach to meet its objectives. It utilized the simple random technique to select 15 organizations representing 127 HOY and the disproportional stratified random sampling technique to target the respondents. Data was collected through a printed questionnaire from 185 respondents who have roles in managing projects at the targeted organizations. The findings showed that risk management has a significant positive impact on project success. The findings also revealed that among 4 dimensions of risk management process, risk identification and risk monitoring and control were found as the most significant influencers that impact project success at HOY. The study recommends HOY to pay more attention to project risk management to attain higher project success level that ultimately contributes to the performance improvement and sustainability of their organizations. The study also recommends conducting more studies for further confirmations to the hypothesis of the study through testing the study’s variables at industries other than HOY such as banking industries and telecommunications companies.
Perspectiva lui Cieszkowski privind filosofia istoriei la Hegel
Authors:   Universitatea din București, Iordache Noni-Emil
Published: October 2024

Is there a history of the future? The historian is the prophet of the past, but he can become a prophet of the future only if he can describe the future history of humanity by extrapolation from past events, as an a priori presentation of the events to be produced. This approach aims to study how Cieszkowski received the Hegelian philosophy of history by analyzing the historical context and criticism of Hegel.
Etica în universitate. Strategii și atitudini proactive
Authors: Popescu Andreea
Published: October 2024

The process of achieving an ethical university involves a series of actions, which can be categorized as follows: reactive actions – where the university reacts when there are violations of ethical codes within it, and proactive actions – where the university makes an effort to promote organizational virtues. The question I want to discuss in this article is, “What does it mean for a university to be proactive in promoting organizational virtues?” I will start with two studies to answer this question: a sociological study measuring the proactivity of managers in Romanian university institutions, conducted by Silvia Puiu and Radu Florin Ogarca, and the classification made by Gedeon J. Rossouw and Leon J. van Vuuren of the modes of ethical management. I will analyse the concept of proactivity starting from the comparison between the reactive mode and the integrity mode proposed by Rossouw and van Vuuren. I will develop this concept and define proactivity as the implementation of an ethical strategy. Additionally, I will outline the main elements of this strategy. The article will be structured as follows: (i) presentation of the results of the sociological investigation conducted by Puiu and Ogarca; (ii) presentation of a conceptual framework that can model the term “proactivity”; (iii) discussion of ethical codes as a limit case testing the reactive/proactive distinction; (iv) finally, outlining an answer to the question “How do we build an ethical university?”: virtues and systematic approach through defining a strategy.
Observații filosofice despre arhitectura religioasă și arta sacră
Authors:   Universitatea din București, Negoiță Paul Iulius
Published: October 2024

This article tackles the aesthetic implications of religious architecture, somehow outshined by dominant metaphysical undertakings of the sacred space. The first part of this study deals with the interpretation of the principles of religious architecture explained by Vitruvius and their impact on the German and Scottish Enlightenment. The second part sheds light on the Kantian approach of the religious space through the aesthetic category of the sublime in its two paradigms – mathematical and dynamical – closely observing to what extent they support Kant’s intention to project religion within the limits of reason. From here, the research tracks the inheritance of these traditions reflected by Hegel’s Lectures of Aesthetics, for whom the architecture is embedded in the so-called symbolic art, one of the three major components of the system of arts. In the end, we will see how modern philosophy leaves a last trace of interest on religious architecture and the phenomenon of living in some Heideggerian writings, but without any aesthetic intention. We will check what the possibility of a theological program of religious architecture still means at the end of modernity, relying on some notes of Le Corbusier, and how we can recover a traditional model of religious architecture, which can explain the aesthetic experience beyond the metaphysical one, in the Eastern Orthodox Romanian mental space.
Networks for Integrated Wildfire Management: A Social Network Analysis Approach
Authors: Vallim Diogo , Giannakopoulou Amalia , Schmid Anna , Struthers David , Altsitsiadis Efthymios , Fróes Isabel
Published: October 2024

Wildfires, exacerbated by climate extremes, pose escalating global threats. Despite advancements in technology, current wildfire management policies lack specific details about integrated management and stakeholder engagement. This study provides empirical evidence on how five European wildfire management locations align with networked governance models by analyzing how their stakeholder networks are configured through social network analysis (SNA). This is measured by assessing network configuration and stakeholder group profiles. Measurements at the network level assess the size, density, diversity of sectors, scalar levels of operation, and phases. At stakeholder level, relevance is assessed by measuring in degree, eccentricity, closeness centrality, and betweenness centrality. Analysis qualitatively assesses the network profile, leading to the discussion on the primary factors influencing network configurations and the potential outcomes of these attributes
Drone Swarm for Post-Wildfire Hot Spot Detection: Technology Assessment and PoC Demonstrator
Authors: Sende Micha , Raffelsberger Christian , Hayat Samira , Köfler Armin , Almer Alexander
Published: October 2024

Post-wildfire hot spots are a severe problem for fire fighters since they are hard to detect and can reignite fires. The tedious search can be greatly improved by using drones. However, developing and controlling an autonomous drone swarm is a challenging task. An assessment with domain experts reveals the suitability of drone swarms for hot spot detection. We develop a heterogeneous multi-drone system that can support fire fighters by creating thermal and visual aerial images and automating the hot spot detection process. During a joint exercise with a fire fighter brigade we demonstrate that the proposed system is able to autonomously search, detect, and report hot spots. Therefore it is able to speed up the search process while reducing the required number of personnel.
Avoiding "metal astray": experience evaluation of virtual reality training for melting furnace operators.
Authors: Dugstad Wake Jo , Guribye Frode
Published: October 2024

The work of melting furnace operators is potentially hazardous and serious accidents do occur. Training on the monitoring and safe operation of furnaces is key to the safety of the operators and their surroundings. Virtual Reality (VR) environments can simulate safety critical work environments and provide realistic, safe and engaging ways to train on situations otherwise unavailable. To address the potential of using VR in safety training, the VR environment called VR Safe was developed. This paper presents a study of the user experience of training safety critical procedures in VR. VR Safe simulates malfunction in one of the most important systems regarding safe operation of furnaces: furnace cooling system monitoring and how to respond to cooling system failure. The evaluation included professional furnace operators, and was focused on usability of the system, user engagement and the training value as it relates to the operators' work.
Bridging Gaps, Building Futures: How DIREKTION Innovates for Global Disaster Resilience
Authors: Schlierkamp Juliane
Published: October 2024

The DIREKTION project, funded under Horizon Europe, aims to revolutionize disaster resilience through advanced technology and collaboration. Addressing the challenges posed by climate change, infrastructure vulnerabilities, and dynamic population densities, it seeks a paradigm shift in emergency responses. By integrating innovative technologies with the practical needs of responders and policymakers, DIREKTION enhances cross-sectoral harmonization and fosters stakeholder communication. Early outputs include drafts of the DIREKTION Assessment and Screening Framework and D-SAT tool, establishing a foundation for future development. The project's presentation at ISCRAM invites valuable feedback and engagement, highlighting its commitment to improving disaster management practices and fostering a more resilient society.
Introducing WALKER – Safeguarding Cultural Heritage through Evacuation Run Maps
Authors: Hellmund Tobias , Moßgraber Jürgen , Reuter Jürgen , Rißmann Susanne , Bayer Hermann , Deschermeier Stefan
Published: October 2024

The crisis management cycle contains the step Preparedness, in which the development of disaster plans takes place. Run plans for fire fighters are a well-established means for enhancing preparedness in public buildings. A wide array of plans is available, serving to aid firefighters in swiftly orienting themselves during emergency situations on-site. These plans may also include detailed information as needed, providing tactical insights into critical elements within the building. In this practitioner paper, we present the adaptation of run plans to the realm of cultural heritage preservation. We utilize the existing format for the communication of information about the safe handling of cultural heritage to the command staff and the fire fighters. These cultural heritage escape plans offer guidance on the safe handling, evacuation procedures, and the prioritization of cultural heritage items in the case of an emergency and can be added to the existing tactical firefighting plans in public cultural heritage institutions. The evacuation plan format has been developed by the Munich County Fire Fighters and was manually implemented for all cultural heritage objects of the Bavarian Palace Department. The format has proven beneficial. With this format, we aim to enhance the preparedness of cultural heritage sites against natural disasters. Given the inherent sensitivity of cultural heritage objects, which require careful handling, these escape plans encompass instructions for the secure dismantling and evacuation of these items to designated safe areas. Furthermore, we introduce the software WALKER, a specialized tool designed for the creation of evacuation plans tailored to cultural heritage contexts. WALKER has been deployed for test usage for cultural heritage institutions for testing and evaluation of its potential. Both evacuation maps and WALKER are part of an integrated crisis management for cultural heritage and can be classified as part of the Preparedness step in the crisis management cycle. Furthermore, when the plans are implemented during the response, they can also be considered part of the phase Response.
Image-text crisis tweet categorization:a caption-based approach
Authors: Farah Badreddine , Cleuziou Guillaume , Gracianne Cécile , Hafiane Adel , Halftermeyer Anaïs , Canals Raphaël
Published: October 2024

The growth of social media usage this last decade has made available a massive and valuable volume of multimedia data. However, the lack of large multimodal annotated datasets, along with the inherent noise and the diversity of multimodal relations in this type of data presents challenges for machine learning methods. Unlike classic multimodal data, social media data comes with a large diversity of relations between image and text making the interaction between the two modalities more difficult.Previous research concentrated on fusion strategies with separate encoders for each modality. This paper introduces CMB (Caption-based Multimodal BERT), a method of classifying crisis-related social media posts by utilizing information from both images and texts. CMB translates the image modality into a text-compatible space, facilitating intermodal interaction. Furthermore, CMB presents training opportunities to enhance the model's robustness to missing modalities. Experimental results show that CMB is competitive with well-established, costly, and manually crafted multimodal models.
Social Media Analysis in Sudden Onset Disasters and its Usefulness for Decision Makers - Excerpt of a Scoping Review
Authors: Müller Francesca , Bach Sylvia , Frank Fiedrich
Published: October 2024

Problem: Despite the potential of artificial intelligence for rapid social media analysis, practical implementation remains limited. Approach: We conducted a scoping review using iteratively developed search terms in two electronic databases. We then conducted a descriptive and thematic analysis to capture the key concepts, findings and methods in the literature. Results: After reviewing 130 papers, 27 papers were identified that met our inclusion criteria. Four key themes emerged, including tool development, tool performance comparison, gaining insights from social media data, and usefulness for decision makers. Conclusions: While acknowledging the importance of integrating social media into crisis and disaster management, there is a lack of empirical evidence on data reliability and preparation for decision makers. More empirical studies on social media analytics, specifically focusing on usefulness for crisis and disaster management, are recommended.
WUI-PEM: Wildfire Phased Zone Evacuation Methodology
Authors: Xie Hui , Kinsey Michael , Gwynne Steve , Kinateder Max , Geoerg Paul , Thun Roy
Published: October 2024

Wildfires are a growing threat to wildland-urban interface (WUI) communities. Globally over the last decade hundreds of wildfire related deaths have occurred along with hundreds of billions in economic losses. If the encroachment of fire into a community cannot be stopped, evacuation becomes necessary to save lives. In response to the increasing threat, WUI communities must properly prepare and implement an evacuation plan, as orchestrating an evacuation within a limited time frame is a complex challenge. While several fire and evacuation simulation tools have been developed to aid planning, a comprehensive methodology for constructing and assessing evacuation plans is still evolving. This article fills some of the current gaps with a simple six-step process to evaluate wildfire risk, individual evacuation zone traffic demand, and formulate a staged zone-based full evacuation plan. This methodology can be used for wildfire evacuation planning, evacuation plan management, and training.