bluuebunny/crossref_metadata_2025 huggingface dataset:
Research on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for example
Authors: Hu Hao , Liu Chun , Xu Zihuan
Published: November 2022

As social media now enjoys more and more popularity among people, researching how advertisements on different social media affect customers’ purchase intention is of great importance for businesses in conducting marketing campaigns. This article used the literature and comparative analysis method to summarize certain features of different advertisements on three social media: Bilibili, WeChat, and TikTok. The existing problem for Bilibili is the declining advertisement quality, which is caused by excessive commercialization. As for WeChat, the lack of accuracy and entertainment in advertising content leads to a decline in customers’ purchase intention. The problem for TikTok is that the repeating advertisements increase customers’ dislike of the products. In that way, customers are less likely to buy the products. Based on the existing problem, Bilibili suggests providing incentives for uploaders to create more high-quality advertisements. In addition, WeChat should pay attention to precise advertising based on customers’ preferences. In terms of TikTok, it should adopt a new advertising mode, reducing the frequency of the same advertisements.
Analysis Marketing Strategy of Taobao
Authors: Zhang Shiyu
Published: November 2022

With the rapid development of the Internet and the epidemic's impact, the transaction scale and practitioners of online shopping in China have repeatedly created new heights. In addition, people have favored online shopping because of its low cost, convenience, and product diversity, which has become a new shopping trend. As a result, Taobao, a subsidiary corporation of Alibaba, has proliferated to become China's leading e-commerce site. This article studies the marketing strategies of Taobao through literature articles review and field investigation of five marketing methods Taobao implements: Tao Coin, 88 VIP, limited-time discounts, Double 11 shopping festival, and live streaming. Meanwhile, this article uses the SWOT method to analyze Taobao has low price, variety of goods, and safe payment method; it also has potential opportunities with convenient and fast internet development. However, Taobao has issues with the unequal quality of goods and non-uniform delivery. Based on the analysis, this article offers suggestions for future improvement of Taobao.
Gucci Marketing Analysis Based on SWOT Model
Authors: Lou Jingwen
Published: November 2022

The research on luxury came from accidental discovery by a sociologist. When European capitalism was formed, the industrial level was much enhanced in comparison to the past, and the cause was the promotion of aristocratic demand for luxury products. It was amid the establishment of European capitalism at the time. In comparison to the past, the industrial level has substantially improved. The two were gradually discussed. Someone defined luxury goods for the first time in 1899, validating the social and economic worth of luxury products, which is conducive to the import and export trade of loose-leaf volumes and shows a city's success. Later, academics put forward a lot of creative thinking on management and marketing on how to create different luxury goods in different markets and how to grow the impact of brands, which gave rise to numerous luxury goods investigations. However, the academic circle is currently mostly focused on the idea, consumer market, marketing mode, and other luxury things, with few practical operation modes and marketing tactics used in companies. A great demonstration of marketing research that is successful is the famously luxury brand Gucci.
Research on the Corporate Value of Toyota Based on Multiple Valuation Method
Authors: Qu Yitong , Wu Yihan
Published: November 2022

Toyota corporation’s stock prices are determined by valuations, which are important in making a comparison between the company's financial status and stock price to its principal competitors' stock prices. The most common multiple valuation methods used by analysts include the Price-Earnings (P/E) ratio and the Enterprise Value to Adjusted EBITDA (EV/EBITDA) ratio. This paper uses these two compelling ratios to describe the stock prices of a corporation throughout the process of analyzing the financial ratios of a financial statement. The P/E ratio and EV/EBITDA, two key multiple valuation tools, as well as the financial data from Toyota Industries Group's primary competitors, are used to determine whether the stock prices of Toyota corporation over the past three years are overvalued, undervalued, or fair. The conclusive findings that can be drawn from the enterprise values of Toyota corporation are that they are undervalued, even though the stock prices are appropriate. Besides, through stock price valuation, investors can make judgments and choose to continue to hold or sell.
The Impact of the R&D Investments towards Short-term Corporate Valuation -- Evidence from Chinese Listed Healthcare Companies
Authors: Chen Yezi
Published: November 2022

R&D investments impact the corporate valuation in the healthcare industry, and the outbreak of COVID-19 influences their relationship. This paper applied simple linear regression to analyse the influence of R&D investments on corporate valuation among Chinese listed healthcare companies, showing an enormous difference between R&D intensity and personnel. R&D intensity will have a negative relationship with corporate valuation in the current year, while R&D personnel will positively influence it. Further, after the pandemic outbreak, the nexus between corporate valuation and R&D intensity transferred into positive, while its R&D personnel counterpart is still not significant. These results display that it is essential for Chinese listed healthcare companies to improve corporate valuation through altering their R&D policy, such as recruiting R&D personnel, paying attention to R&D investments and their effectiveness, and learning the experience from the epidemic outbreak. In addition, this paper also enriches the literature review of R&D spending and corporate valuation.
Behavior and Consequences of COVID-19-related Voluntary Disclosure: Evidence from Pharmaceutical Companies
Authors: Cao Ziyi , Sui Eryu , Wu Yidan
Published: November 2022

With the explosion of COVID-19, a number of publicly traded companies in the pharmaceutical industry have thrown themselves into the development of novel coronavirus vaccines and therapeutics, and have voluntarily disclosed information about the development process. In this paper, six companies with different quality ratings of information disclosure in the pharmaceutical industry (refer to the results of the 2019 Shenzhen Stock Exchange quality assessment of information disclosure) were selected to explore the behavior and consequences of voluntary disclosure of information by listed companies in the pharmaceutical industry in China. The results show that voluntary disclosure of positive news will have a positive impact on the company’s share price. Companies with high disclosure quality ratings have lower price volatility before and after disclosure. Low-rated companies have volatile stock prices before and after disclosure, and the price gains are unsustainable for long periods of time, even falling back to lower levels than they were before disclosure. It is not the case that companies’ share prices do not fluctuate due to poor disclosure appraisal results, but rather they may cause a larger market reaction for the purpose of misleading investors. To some extent, this paper enriches the research on voluntary information disclosure of listed companies and will make listed companies understand the consequences of voluntary information disclosure on COVID-19-related issues, provide evidence for relevant supervisory authorities to regulate voluntary information disclosure further, and create a better voluntary information disclosure environment for China’s stock market.
Research on optimization of enterprise economic management model based on performance appraisal
Authors: Yang Junze , Wei Yu Poems , Li Xinyi , Luo Jiyun , Jiang Xuan
Published: November 2022

The performance appraisal system and various appraisal methods have no absolute advantages or disadvantages. They must be combined with the specific characteristics of the enterprise and meet the actual needs of the enterprise. With the development of the times and the progress of science and technology, China's market economy has achieved great development, but there are also increasingly serious challenges. As the main body in the market economic activities in China, enterprises must actively optimize their economic management mode if they want to effectively cope with these challenges and maximize their own interests. Effective and reasonable management is a prerequisite for the development of an enterprise. Among them, performance appraisal is of great decision-making significance to business management.
COVID-19 Pandemisi Sırasında Atmosferik Etkiler Üzerine Bir Analiz: Bir Ro-Ro Limanı Örneği
Authors: BOLAT Firat
Published: November 2022

Dünyanın şu anda karşı karşıya olduğu en zor sorunlardan biri, ulaşım endüstrisinin neden olduğu sera gazlarının (GHG) neden olduğu kirliliktir. Uluslararası Denizcilik Örgütü (IMO), Uluslararası Sivil Havacılık Örgütü (ICAO) ve diğer tüm uluslararası taşımacılık örgütleri, iklim değişikliğini azaltma ve uyum önlemlerini uygulamaktadır. 1 Ocak 2020'den sonra denizcilik endüstrisini belirli önlemler almaya mecbur bırakan Uluslararası Denizcilik Örgütü (IMO), 2018'de sera gazlarını azaltmak için bir plan hazırlamış ve bir başlangıç ​​stratejisi sağlamıştır. İnsanların neden olduğu emisyonlar, hem iklim değişikliğinin küresel ölçekte ilerlemesine hem de halk sağlığının bozulmasına köklü bir katkıda bulunmaktadır. Farklı deniz taşımacılığı modları arasında temas noktalarından biri olan limanların da bu emisyonlardan etkileneceği kaçınılmaz bir gerçektir. Ro-Ro limanlarında, hava kirliliğinin varlığı, malların taşınması sürecinde gemi jeneratörleri kullanıldığında üretilen antropojenik emisyonlardan kaynaklanmaktadır. Bu nedenle Ro-Ro limanlarındaki gemilerin hareketlerinin ve bu gemilerde kullanılan jeneratörlerin tükettiği yakıt miktarı ve özelliklerinin araştırılması gerekmektedir.
Tuzla idari liman bölgesinde faaliyette olan bir Ro-Ro limanının gemi hareketleri, 2019 ve 2020 yıllarında 19 ayrı geminin rıhtımlarda günlük konaklama süreleri verileri kullanılarak elde edilmiştir. 2019 ve 2020 yıllarında ilgili limandaki gemi hareketleri analiz edilerek, gemilerin rıhtımlarda geçirdikleri sürelere ilişkin veriler toplanmıştır. Bu gemiler için yakıt kullanımına ilişkin veriler, Avrupa Çevre Ajansı (AÇA) tarafından Hava Kirletici Emisyon Envanteri Kılavuzunda sunulan bir tahmin modeli ile birlikte değerlendirilmiştir. Bu çalışmada bir Ro-Ro limanı rıhtımlarındaki farklı yıllardaki gemi emisyonları arasında karşılaştırmalar yapılmıştır.
Türk ve Alman Atasözlerinde Zaman Algısı
Authors: AYDEMİR Emine
Published: November 2022

Karşılaştırmalı kültürel çalışmaların günümüzde sıklıkla araştırılan bir konu olduğu ve kültür başlığı altında yer alması sebebiyle bu yönde uluslararası alanda yapılan çalışmalara yönelimin arttığı açıkça görülmektedir. Türkçede, ‘‘ulular sözü’’, ‘‘darb-ı mesel’’ olarak da adlandırılan atasözleri, tüm zamanlarda değerini kaybetmemiş, günlük yaşamda sıklıkla kullanılan, geçmişin bağrından kopmuş ve kıymetli deneyimlerin bir sonucu olarak söylenmiş ulusal miraslardır. Atasözleri, diller arasında benzerlik ve farklılıklara sahip olduğundan dilsel ve kültürel çalışmalarda araştırılabilir niteliktedir. Bu çalışmada, Türk ve Alman kültürünün anlaşılmasında temel olarak alınabilecek atasözleri, zaman kavramına ilişkin olarak kültürlerarası iletişim kuramları çerçevesinde karşılaştırmalı olarak incelenecektir. Çalışmada incelenecek olan Türk atasözleri için Ömer Asım Aksoy’a ait ‘‘Atasözleri ve Deyimler Sözlüğü- Atasözleri Sözlüğü 1’’, Alman atasözlerinin araştırılmasında ise içerisinde 12.000’den fazla Alman atasözüne yer veren ve 2000 yılında Alman Gençlik Edebiyatı ödülünün yanı sıra Uluslararası Bologna Ragazzi ödülünü alan Karl Simrock’ un ‘‘Die Deutschen Sprichwörter’’ sözlükleri kullanılacaktır. Kuramsal bağlam içerisinde çalışmada içerik odaklı analiz yöntemi kullanılmış ve karşılaştırmalı incelemeler neticesinde, her iki dilin atasözlerinde kendi kültürlerini yansıtan unsurlara önemli ölçüde rastlanmıştır.
Blended Learning Strategy in the New Normal Era (TPACK Competency Study)
Authors: Juwandani Endah , Aliyah Aldina Siti Nur , Melati Citra Sukma , Susanto Ratnawati
Published: November 2022

This article discusses about Blended Learning Strategy in the New Normal Era using the TPACK Competency Study. The TPACK approach is an approach that was developed from the Pedagogy Content Knowledge (PCK) approach which integrates technology and learning. The purpose of this study was to get an idea of the teacher's strategy at SDN Kapuk Muara 03 in preparing blended learning in the new normal era. This research is a case study with a qualitative approach. Data collection techniques using observation and interviews. The focus of this research object is one of the teachers at SDN Kapuk Muara 03. The results show that the preparation of blended learning in the new normal era has been designed quite well by the teacher. The strategy is carried out with planned steps and stages: (1) planning and arranging face-to-face and online schedules in turns with the aim of avoid crowds, (2) preparing facilities and infrastructure related to health protocols, (3) carry out Covid-19 prevention conditioning through 5 M;  wear masks, wash hands with soap and running water, maintain distance, stay away from crowds, and limit mobilization and interaction, (4) conduct online and offline learning education for students and parents, (5) apply technological competence, pedagogical and knowledge content in blended learning, (6) conduct learning that leads to 4Cs, (7) apply self-feedback evaluation as understanding students on their learning outcomes.
How Narcissism Threatens the Global Environment: The Relationship between Environmental Awareness and Non-Clinical Narcissism
Authors: Fabella Frederick Edward T.
Published: November 2022

Major international agencies are making appeals to address the plethora of environmental issues that are now plaguing the world. One obstacle to a concerted global effort to prevent further environmental degradation is environmental awareness. And a lack of environmental awareness has been linked to non-clinical narcissism. This study attempted to verify this connection between environmental awareness and non-clinical narcissism. 97 first year college students from a private school in the Province of Rizal, Philippines volunteered to take part in this study. The Environmental Awareness Quiz for College Students, a researchermade, 20-item, true or false quiz was used to measure the respondents’ environmental awareness.The Narcissistic Personality Inventory 16-item version (NPI16), was utilized to measure the respondents’ level of non-clinical narcissism. Pearson r computation yielded an r value of -0.3014, which indicates a moderate negative relationship between environmental awareness and narcissism.
ANALISIS KESALAHAN BERBAHASA PADA BERITA MEDIA LOKAL KOTA LUBUKLINGGAU EDISI 2022
Authors: Pischa Putri Meiranda  , Wahyu Asriniati  , Yanuar Hamid Rhamdani  , Rohman  , Ardan Resti Argani
Published: November 2022

Hasil analisis dapat disimpulkan bahwa terdapat bentuk kesalahan-kesalahan berbahasa pada berita-berita lokal penggunaan kata depan, kesalahan ejaan, dan kesalahan pada tataran fonologi,morfologi, serta sintaksis. Focus penelitian ini adalaha kesalahan berbahasa pada berita local edisi 2022. Dalam penelitian ini penulis menggunakan metode deskriptif analisis. Penelitian deskriptif kualitatif artinya data terurai dalam bentuk kata-kata, tidak mengutamakan angka dan digambarkan apa adanya. Dengan sumber yang didapat yaitu teks berita Lokal Lubuklinggau edisi 2022 Teknik pengumpulan data yang digunakan dalam penelitian ini merupakan teknik simak dan teknik catat. Di dalam berita lokal lubuklinggau terdiri dari beberapa berita yang tentunya di dalam beberapa berita terdapat kesalahan berbahasa seperti penggunaan kata depan di- yang ditemukan pada berita Antarnews Kapolda minta maaf kepada keluarga tahanan tewas di Lubuk Linggau. Penghilangan kata, ejaan bahasa, dan pengulangan bunyi. Penghilangan fonem /e/ pada kata telpon dan kata tidak baku nelpon ditemukan pada berita Breakingnews. Kesalahan berbahasa afiksasi dalam berita Tribunnews.com. yang berjudul Jelang Usia 100 Tahun, Nenek di Lubuklinggau Tewas Tertabrak Truk, edisi 3 maret 2022. Pada kata “di tabrak”. Seharusnya di gabung tanpa adanya spasi “ditabrak,” karena di sebagai imbuhan bukan kata depan. Kesalahan kurangnya penambahan afiks ber- yang terjadi pada kalimat “mereka iring-iringan, yang dikemudikan oleh EN dan ST
ANALISIS KESALAHAN BERBAHASA PADA BERITA DALAM MEDIA SURAT KABAR HARIAN LINGGAU POS
Authors: Puput Oktaviyani  , Digita Putri  , Tri Sela Maharani  , Alfifi Pitaloka  , Paizan Widodo
Published: November 2022

Tujuan penelitian ini adalah (1) untuk mendeskripsikan kesalahan berbahasa ejaan, morfologi, sintaksis dan semantik yang terdapat dalam surat kabar Harian Linggau Pos, (2) untuk memberikan perbaikan kesalahan berbahasa dari ejaan, morfologi, sintaksis, semantik yang terdapat dalam surat kabar linggau pos. penelitian ini merupakan penelitian kualitatif deskritfif. Teknik pengumpulan data yang digunakan adalah teknik simak untuk memperoleh data dengan menyimak mengenai analisis kesalahan berbahasa pada berita “Nekat Beli Sabu Rp 900 ribu diRupit, Calon Santri Al-Qur’an Bebas Pendaftaran, Ingat Jelang Lebaran Rawan Kejahatan, Hukum Jasa Tukar Duit Baru, Joncik Dukung Percepatan Penurunan Stunting. Dapat disimpulkan bahwa terdapat kesalahan berbahasa pada berita, “diantaranya kesalaahan dalam ejaan, morfologi, sintaksis dan semantic”.
INKLUSIF: PERTOBATAN EKOLOGIS MELALUI PENDIDIKAN KARAKTER RELIGIUS
Authors: Siswantara Yusuf , Dian Tika Sujata  , Ludovica Dewi Indah Setiawati
Published: November 2022

Krisis ekologi merupakan kehancuran lingkungan akibat eksploitasi alam. Sebagai satu dari masalah global, krisis ekologi lahir sebagai tindakan dosa ekologis yang dilakukan manusia. Tanpa pertobatan ekologis, kerusakan alam akan merajalela dan bumi tidak layak huni. Melalui studi literatur, penelitian ini bermaksud untuk mengeksplorasi peran pendidikan dalam krisis ekologi. Hasilnya adalah 1) krisis ekologi mewajibkan pertobatan ekologi, 2) pertobatan ekologi adalah kesadaran ekologis yang mengandung unsur: kesetaraan, unitas, saling terkait, dan utuh; 3) inklusif merupakan karakter pertobatan ekologis yang berdimensi spiritual; 4) pendidikan religius menjadi metode pengembangan karakter inklusif ekologis bagi generasi muda.
Penerapan Metode SAS (Struktural Analitik Sintetik) dalam Pembelajaran Bahasa Indonesia Siswa Kelas II SD Negeri Anyar
Authors: Ningsih Utami , Lokaria Eka , Bakar Abu
Published: November 2022

ABSTRAK

Penelitian ini bertujuan untuk mengetahui hasil belajar Bahas Indonesia siswa kelas II SD Negeri Anyar setelah diterapkan  metode SAS (StrukturalAnalitik Sintetik) secara signifikan tuntas. Metode penelitian ini menggunakan metode penelitian eksperimen dengan desain eksperimen Pre-test dan Pos-test. Pengambilan sampel diambil dari jumlah populasi mengingat populasi hanya ada satu kelas maka populasi merupakan sampel dalam peneltian ini yaitu siswa kelas II yang berjumlah 24 siswa. Instrumen yang digunakan peneliti berbentuk soal essay yang berjumlah 8 soal. Pengumpulan data diambil dengan teknik tes. Data dianalisis dengan menggunakan rumus uji “Z’. Berdasarkan hasil uji hipotesis kemudian  dikonsultasikan dengan  pada daftar distribusi “Z” dengan taraf signifikan α = 0,05 sehingga diperoleh        = 11,83 dan nilai  = 1,64, maka  = 11,83 >  = 1,64 dengan hal ini maka  ditolak dan  diterima. Sehingga dapat disimpulkan bahwa Metode SAS (Struktural Analitik Sintetik) dapat menuntaskan hasil  belajar Bahasa Indonesia siswa kelas II SD negeri Anyar.
IMPLEMENTASI MODEL PEMBELAJARAN LEARNING TOGETHER UNTUK MENINGKATKAN HASIL BELAJAR SISWA PADA MATERI PELUANG DI KELAS XII IPS.1 SMA NEGERI MEGANG SAKTI
Authors: Setyowati CH
Published: November 2022

Penelitian ini bertujuan untuk  meningkatkan hasil belajar siswa pada materi peluang di Kelas XII IPS.1 SMA Negeri Megang Sakti melalui implementasi model pembelajaran Learning Together. Teknik pengumpulan data menggunakan data tes tertulis dan teknik analisis data dilakukan secara kuantitatif. Subyek penelitian adalah siswa kelas XII IPS.1 SMA Negeri Megang Sakti. Hasil penelitian ini menunjukkan bahwa melalui implementasi model pembelajaran Learning Together,  Pada siklus I ketuntasan hasil belajar meningkat menjadi 26 siswa atau sebesar 76%, kemudian peningkatan yang paling besar terlihat pada siklus II yaitu 30 siswa atau sebesar 88% telah mencapai ketuntasan hasil belajar. Sementara hasil belajar siswa juga meningkat dari 72,68 pada siklus I menjadi 82,09 pada siklus II, terjadi peningkatan sebesar 9,41. Dengan demikian, dapat disimpulkan bahwa melalui implementasi model pembelajaran Learning Together dapat meningkatkan hasil belajar siswa pada materi energi di Kelas XII IPS.1 SMA Negeri Megang Sakti Kecamatan Megang Sakti Kabupaten Musi Rawas pada tahun pelajaran 2021 / 2022.
PENERAPAN MODEL QUANTUM TEACHING TERHADAP HASIL BELAJAR SISWA PADA PEMBELAJARAN TEMATIK TEMA 8 KELAS V SD NEGERI 18 KOTA LUBUKLINGGAU
Authors: Suyarni Dewi , Hajani Tri Juli , Egok Asep Sukenda , Egok Asep Sukenda
Published: November 2022

Penelitian ini bertujuan untuk mengetahui ketuntasan hasil belajar Tematik siswa kelas V SD Negeri 18 Lubuklinggau setelah penerapan model Quantum Teaching. Metode penelitian ini menggunakan metode penelitian eksperimen semu. Populasi dan sampel atau subyek penelitian yaitu siswa kelas V.b dengan jumlah 36 siswa. Teknik pengumpulan data dilakukan dengan teknik tes. Teknik analisis data menggunakan uji-z pada taraf signifikan a = 0,05. Hasil penelitian diperoleh bahwa  thitung = 4,24 > ttabel = 2,03, sehingga dapat disimpulkan bahwa hasil belajar Tematik siswa kelas V.b SD Negeri 18 Lubukinggau setelah penerapan model Quantum Teaching secara signifikan tuntas dengan rata-rata hasil belajar siswa sebesar 77,58.
The Impact of Agency Banking on Financial Performance of Listed Deposit Money Banks in Nigeria
Authors: Dotun Olalere Victor , Adesugba Anthony Kolade
Published: November 2022

The study examined the impact of agency banking on the financial performance
of listed deposit money banks in Nigeria for the period 2011-2020. The sample size of the
study is 12 DMBs. Secondary data extracted from the financial reports and accounts of the
DMBs that prepared the study sample were used. The study employed Random Effect as the
best estimator of the regression model. One of the findings revealed volume of accounts
opened by agent has significant positive impact on the financial performance of DMBs in
Nigeria. Also, the study concluded that volume of electronic transfers positively increases
banks financial performance. The study recommends that DMBs agent should encourage
people to open accounts and carry out transaction with the accounts since account open by
agent was found being among the factors that increase DMBs profitability. In addition,
DMBs should put in place incentive that would encourage customers to reduce their level of
withdrawals by giving out reward to customers that has not make withdraw for some period
of time. Also, Regulators should increase the interest rate for customers saving which would
encourage customer not to make withdraw frequently.
ANALISIS BERPIKIR SISWA DITINJAU DARI GAYA BELAJAR VAK (VISUAL, AUDITORY, KINESTHETIC) PELAJARAN IPS MATERI PAJAK KELAS VIII SEMESTER GENAP TAHUN PELAJARAN 2021/2022 DI SMPN 4 TULUNGAGUNG
Authors: Ningsih Yuliana
Published: November 2022

Analisis Berpikir Siswa Ditinjau Dari Gaya Belajar VAK (Visual, Auditory, Kinesthetic) Pelajaran IPS Materi Pajak Kelas VIII Semester Genap Tahun Pelajaran 2021/2022 Di SMPN 4 Tulungagung. Teknik pengumpulan penelitian ini menggunakan observasi, angket, tes, dan wawancara. Teknik analisis data dengan model alir (Flow Model) oleh miles dan hubermen (reduksi data, penyajian data, dan penarikan kesimpulan). Dengan hasil penelitian bahwa proses berpikir siswa yang pertama ditinjau dari Gaya Belajar Visual dengan nilai angket (25) yakni memiliki jenis proses berpikir konseptual dan semi konseptual, berpikir siswa ditinjau dari Gaya Belajar Auditory dengan nilai angket (22) yakni memiliki jenis proses berpikir konseptual dan semi konseptual. Dan proses berpikir siswa ditinjaudari Gaya Belajar Kinesthetik dengan nilai angket (20) yakni memiliki jenis proses berpikir konseptual.
ANALISIS HUBUNGAN STRATEGI MANAJEMEN KOMUNIKASI PEMASARAN DENGAN LOYALITAS MEREK MAJALAH TEMPO PADA ANGGOTA TEMPO KOMUNITAS
Authors: Yulianti Sri
Published: November 2022

Industri media massa sangat berkembang cepat, membuat persaingan menjadi semakin ketat. Banyaknya media massa membuat konsumen memiliki berbagai macam pilihan sehingga jarang hanya membeli satu macam saja. Melihat hal tersebut membuat para pemain dalam industri ini harus dapat membuat suatu strategi pemasaran yang tepat untuk dapat memenangkan persaingan. Begitu pula pada majalah Tempo Media yang merupakan pemain lama dalam industri ini.
Kondisi tersebut membuat penulis tertarik untuk melakukan penelitian dengan topik “Analisis hubungan strategi komunikasi pemasaran dengan loyalitas merek majalah Tempo pada anggota Tempo Komunitas", apakah ada hubungan loyalitas pada majalah tersebut. Penelitian dilakukan dengan cara survai dan wawancara. Kerangka pemikiran yang digunakan adalah teori mengenai, komunikasi pemasaran dan loyalitas merek Tempo media melalui kegiatan Tempo Komunitas telah melakukan strategi komunikasi pemasaran agar dapat menarik pembaca baru dan dapat menjaga pembaca setianya.
Hasil penelitian menunjukkan bahwa Tempo Media sudah melakukan strategi komunikasi pemasaran secara tepat, tetapi belum dapat membentuk loyalitas merek sesuai dengan yang diinginkan. Melihat dari hasil penelitian tersebut sebaiknya Tempo Media melalui Tempo Komunitasnya melakukan komunikasi pemasaran yang lebih terarah dan berkesinambungan dengan menawarkan benefit tambahan yang lebih jelas dan lugas sehingga dapat mengena pada anggotanya. Prinsip dasar dari komunikasi pemasaran bila dihubungkan dengan loyalitas merek adalah perusahaan harus dapat mengelola customer expectation karena itu merupakan dasar dalam pengelolaan merek yang menjanjikan dan terciptanya kepercayaan dari merek.
PENGARUH PROGRAM DOUBLE TRACK DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA SISWA SMAN 1 REJOTANGAN
Authors: Cahyono Rohmat Duwi , Subiyantoro Hari
Published: November 2022

Program Double Track sebagai sarana keterampilan bagi siswa SMA sehingga setelah lulus siswa memiliki keterampilan yang dapat digunakan apabila tidak meneruskan ke perguruan tinggi dan mampu mengembangkan usaha yang di picu dengan kepercayaan diri setelah megikuti program tersebut. Dalam penelitian ini teknik pengumpulan data yang digunakan adalah angket atau kuesioner. denganTeknik analisis data yang digunakan adalah Anaslisis Regresi Linier Berganda. Hasil penelitian terdapat pengaruh positif dan signifikan yaitu 68,471 > 3,16.
KEPASTIAN HUKUM PENERAPAN ASAS KEBEBASAN BERKONTRAK DALAM SEBUAH PERJANJIAN BAKU DITINJAU BERDASARKAN PASAL 1338 KITAB UNDANG-UNDANG HUKUM PERDATA
Authors: Ali Apriyodi , Fitrian Achmad , Hutomo Putra
Published: November 2022

Tujuan dilakukannya penelitian ini yaitu untuk mengetahui bagaimana keterkaitan persoalan-persoalan joint venture dengan hukum kontrak dan bagaimana persoalan Joint venture ditinjau (dianalisis) dari segi yuridis, yang dengan metode penelitian hukum normaif disimpulkan: 1. Hukum perjanjian di Indonesia menganut asas kebebasan dalam hal membuat perjanjian (beginsel der contracts vrijheid). Asas ini dapat disimpulkan dari Pasal 1338 KUH Perdata yang menerangkan bahwa segala perjanjian yang dibuat secara sah berlaku sebagai undangundang bagi mereka yang membuatnya. Sebenarnya yang dimaksudkan oleh pasal tersebut tidak lain dari pernyataan bahwa setiap perjanjian mengikat kedua belah pihak. Tetapi dari pasal ini kemudian dapat ditarik kesimpulan bahwa orang leluasa untuk membuat perjanjian apa saja asal tidak melanggar ketertiban umum atau kesusilaan. Asas kebebasan berkontrak dalam pelaksanaan perjanjian baku seringkali menjadi alasan pembenar bagi pelaku usaha kepada konsumen sehingga menimbulkan ketidakadilan, asas kebebasan berkontrak dalam pelaksanaan perjanjian baku dibenarkan dalam Kitab Undang-Undang Perdata (Burgelijke Wetboek) yang mana setiap orang dapat melakukan atau tidak melakukan perjanjian dengan siapapun dan dalam bentuk dan isi yang disepakati kedua belah pihak, yang mengandung arti bahwa isi perjanjian bebas ditentukan oleh kedua belah pihak sepanjang tidak bertentangan dengan Undang-Undang. 2. Perjanjian baku merupakan suatu kontrak yang dibuat tertulis, sepihak dan dibuat oleh pihak yang menempatkan klausula baku di dalamnya. Perjanjian baku mengandung syarat-syarat baku yang telah distandarisasi yang bentuk dan isinya telah dibuat dan dipersiapkan terlebih dahulu. Kedudukan perjanjian baku dengan asas kebebasan berkontrak mengandung arti bahwa asas kebebasan berkontrak memberi ruang kebebasan kepada para pihak yang melakukan perjanjian. Oleh karena perjanjian baku merupakan perjanjian sepihak maka cenderung berat sebelah dan merugikan bagi pihak yang lemah. Meskipun asas kebebasan memberi ruang kebebasan dalam menentukan jenis perjanjian apa yang dilakukan. Perjanjian baku pada dasarnya memang merugikan, akan tetapi agar kedudukan konsumen setara dengan pelaku usaha perlu memperhatikan pembatasan dari perjanjian baku. Selain itu asas kebebasan juga diberikan batasan oleh KUH Perdata, karena dinilai kurang memenuhi unsur keadilan
PEMELIHARAAN AUXILIARY BOILER PADA UNIT HAR LISTRIK 1-4 DI PT. INDONESIA POWER SURALAYA PGU
Authors: Dewi Alifia Rukmi Candra , Irwanto Irwanto
Published: November 2022

Auxilliary Boiler (ketel bantu) merupakan bejana tertutup yang mampu menghasilkan steam pada tekanan lebih besar dari 1 atmosfer, dan steam yang dihasilkan merupakan proses pemanasan dari air tawar. Pemakaian dan perawatan auxiliary boiler pada PT. Indonesia Power Suralaya PGU terutama di Unit HAR Listrik 1-4 dilakukan berkala sesuai dengan aturan dan prosedur yang berlaku. Untuk menjaga kualitas dan keandalan operasi auxiliary boiler, diperlukan perawatan rutin untuk memastikan auxiliary boiler berfungsi dengan baik selama operasi. Perawatan yang terencana dengan baik dapat meminimalkan kerusakan dan kerusakan serta meningkatkan kinerja auxiliary boiler. Dalam hal ini pemeliharaan sangat penting atau paling utama dalam auxilliary boiler tersebut
TREN RISET PASCAPANEN EDIBLE FLOWER
Authors: Syahadat Ray March , Saleh Ismail , Christalista Andi Arya Fajar Art
Published: November 2022

The topic of scientific publications related to postharvest edible flowers is still very rare in Indonesia. In fact, edible flowers are one of the potential foods that can help achieve the Sustainable Development Goals (SDGs) related to alleviation and hunger. This article aims to provide information on research trends published on the Scopus Index related to the postharvest topic of edible flowers in the period 2017 to 2021. The methods used were using Scopus Advanced Search and bibliometric analysis using the VOSviewer. The results showed that there were 186 publications related to postharvest edible flowers. The subject area is dominated by agricultural and biological sciences. Countries that have concerns about this topic are dominated by countries in the Mediterranean region. There are three main clusters based on bibliometric analysis and current trends tend to focus on the cluster area of ​​value and benefits for consumers. This article also provides information related to topics that have not been widely obtained so that they can provide benefits for stakeholders who may need it for future research.
PENYULUHAN KUALITAS PRODUK DAN HARGA UNTUK MENINGKATKAN PENJUALAN KERUPUK KAMANG PADA KWT UP3HP INDAH SARI DI JORONG LADANG DAREK, NAGARI KAMANG HILIA KEC. MAGEK, KAB. AGAM PROV SUMATERA BARAT
Authors: Hendrayani Eka , Muhammad Nazif  , Rahmad Rahmad
Published: November 2022

Peningkatan kreatifitas pelaku usaha guna menghasilkan produk dengan mutu dan kualitas dalam suatu produk harus selalu ditingkatkan. Perubahan sangat cepat terjadi di dalam ekonomi global akibat disrupsi teknologi dan informasi yang mampu mengubah corak persaingan ekonomi baik lokal maupun internasional. Pada usaha kecil dan menengah ini membawa perubahan yang sangat besar pula sehingga seorang wirausaha dituntut agar dapat meningkatkan kreatifitas dan inovatif dalam memenuhi permintaan pelanggan. Dewasa ini bauran pemasaran dalam memasarkan produk sudah menjadi hal yang wajib bagi setiap pengusaha. Diperlukan penerapan bauran  pemasaran  untuk memasarkan produk para wirausaha terutama bagi KWT UP3HP Indah Sari. Mengingat pentingnya bauran pemasaran terhadap wirausaha maka perlu upaya pendampingan untuk bisa bertahan dan bersaing dengan UKM makanan lain dalam memasarkan produknya. Dalam mencari alternatif pemecahan masalah ini, maka diadakan penyuluhan dan pelatihan tentang kualitas produk dan harga. Tujuannya agar bisa menciptakan produk yang berkualitas dan harga yang bersaing. Metode yang digunakan untuk mencapai tujuan adalah  penyampaian materi tentang kualitas produk dan harga dengan menggunakan alat bantu laptop dan proyektor dan kegiatan pretest dan postest berupa pertanyaan yang diberikan seelum dan setelah kegiatan penyuluhan selesai. Ini dimaksudkan agar mitra merasakan manfaat dari kegiatan program pengabdian kepada masyarakat
EDUKASI FINTECH DAN PELATIHAN SIAPIK BAGI PEMUDA
Authors: Mujennah Mujennah
Published: November 2022

RPJMN mendeskripsikan bahwa pemerintah menginginkan 1000 technopreneur dan peningkatan inklusi keuangan digital termasuk bagi kaum muda dan UMKM. Melalui industri kreatif maka perkenomian bangsa dan negara bisa berkembang. Adanya discruptive technology dan perubahan skala perusahaan menyebabkan UMKM sulit untuk berkembang, oleh karena itu pendamping mencoba mengedukasi UMKM melalui fintech dan pelatihan aplikasi SIAPIK guna mendukung perkembangan usaha dan akses permodalan yang mumpuni bagi UMKM
PENINGKATAN DAN PEMBERDAYAAN NILAI EKONOMIS UMKM MELALUI PENGEMBANGAN PEMBIBITAN BONSAI DESA BANYUURIP KECAMATAN KEDAMAEAN KABUPATEN GRESIK
Authors: Narastri Maulidah , Cholis Hidayati
Published: November 2022

Aktivitas pengabdian kepada masyarakat ini bertujuan untuk meningkatkan dan memberdayakan pemilik usaha mikro kecil dan menengah dalam bidang tanaman hias menjadi komoditas utama yang menjadi ciri khas potensi lokal dari daerah setempat. Pengadaan, penambahan, dan peningkatan fasilitas dan media untuk pengembangan usaha tanaman diperlukan untuk membantu menjadikan usaha UMKM jauh lebih maju.   Safiq Flowers milik bapak Sutrisnio mengalami kendala pada pengadaan fasilitas penunjang usaha, sehingga tanaman yang seharusnya bisa dikembangkan menjadi tidak bisa dimaksimalkan potensinya. Seperti tanaman yang memiliki diameter batang lebih dari 50 cm. Pendekatan atau metode yang digunakan dalam kegiatan ini adalah dengan memberi bantuan kepada pemilik UMKM untuk meningkatkan produktifitas usaha. Hasil yang dicapai dari pemberian bantuan sarana usaha berupa gergaji mesin jenis chain saw dan gerobak tanama berat sehingga dapat meningkatkan daya jual yang lebih tinggi
Perampingan Birokrasi Antara Kemajuan Atau Kemauan Politik
Authors: Riyadi Slamet
Published: November 2022

Bureaucracy is an integral system in an operation but organizations that prioritize organizaional work bureaucracy become ineffective and inefficient. The government has discussed the need for downsizing in bureaucracy, downsizing is intended to make bureaucracy in organization more effective. But the discourse cannot be ralized and the goverment actually prolongs tge bureaucracy, for example by the appointment of represetatives of ministers. In the future this is a challenge in the administration of an efficient and effective goverment, so that seriousness of the goverment is treated even though the law already exists like Law number 5 of 2014 concerning bureaucratix reform, Invitation-law no 22 of 1999, no 32 of 2004 and Law No. 23 of 2004.
OSMANLI DEVLETİ’NDE SİVİL TOPLUMA İLİŞKİN BİR DEĞERLENDİRME
Authors: KAYMAZ Yavuz Selim
Published: November 2022

Osmanlı devletinde birçok kamusal hizmeti sunan vakıflar hayatın önemli bir parçası olmuşlardır Vakıfların sivil toplum özelliği taşıyıp taşımadığı tartışılırken, gönüllük esasına göre faaliyet göstermeleri günümüz sivil toplum örgütlerine benzer şekilde sosyal politika tarafı olmaları gibi belli başlı hasletlerden dolayı sivil toplum örgütü özelliği taşımaktadır. Kültürel bir kurum olarak da değerlendirilen vakıflar tarihsel süreçte ahilik teşkilatına kadar dayanırken dini inançların etkisiyle, gelenekselleşmiş dayanışma duygusunun yansımaları olarak görülmektedir. Osmanlı devletinin patrimonyal yapısı, sivil topluma izin vermeyeceği gibi düşünülse de devlet bizzat vakıfları teşvik etmiş birçok hizmetin sunulmasını sağlamıştır. Vakıflar, sivil toplum örgütleri olmalarının yanı sıra, sosyal güvenlik, eğitim ve sağlık hizmetleri gibi günümüz modern refah devleti hizmetlerini sunduğundan iktisadi ve sosyal fonksiyonlara sahip olan kuruluşlardır. Diğer taraftan yeni vakıfların ortaya çıkması, vakıfların devlet tarafından politik araç olarak kullanılmasını da sağlamıştır. Osmanlı devletinde vakıfların modern sivil toplum örgütlerine göre daha kapsamlı olduğu ve çok boyutlu örgütler olarak değerlendirilebileceği analiz edilmiştir.
DOĞU AKDENİZ’İN YENİ JEOPOLİTİĞİ VE KIBRIS
Authors: KOÇ Rasim
Published: November 2022

Kıbrıs adası tarih boyunca Akdeniz deniz ticaretinin güvenliği açısından önemli bir üs olmuştur. Kıbrıs sorunu dünya için daha çok Akdeniz deniz yollarının güvenliği açısından öncelik taşımıştır. Kıbrıs açıklarında keşfedilen denizlerdeki enerji kaynakları Kıbrıs’ın jeopolitik önemini daha da artırmıştır. Gerek enerji konusunda gerekse güvenlik konularında Doğu Akdeniz’in artan önemi karşısında Kıbrıs’ta kalıcı barışın sağlanması hayati önem arz eder bir hal almıştır. Kıbrıs’ta Türk-Rum barışı sağlanamadığı taktirde AB ve ABD’nin Akdeniz’de istediğini alması imkânsız görülmektedir. Batı bloğu bu imkansızı Mısır, İsrail, Yunanistan ve GKRY arasında yapılan anlaşmalarla aşmaya çalışmaktadır. Bu durum karşısında dışarda bırakılan sadece Kıbrıs Türkü olmamış Türkiye’de bypass edilmiş oluyor. Bu durum karşısında Türkiye gerek Kıbrıs üzerindeki garantörlüğünden gerekse bölgedeki diğer ülkelerle yaptığı anlaşmalarla masadaki varlığını güçlendirmektedir. Ayrıca Rusya’nın Suriye’deki üsleriyle sıcak denizlerdeki varlığı Batının Akdeniz politikalarını olumsuz etkilemektedir. Türkiye’nin masada olmamasının yaratacağı sorunlar ve Kıbrıs sorununa bağlı istikrarsızlık karşısında yeni Doğu Akdeniz Stratejisi topal ördek olmaya mahkumdur.
Digital finance, a booster for Indian economy during Covid-19
Authors: Kumari Shalu
Published: November 2022

An efficient financial system is a prerequisite for a country’s economic growth and development. Financial capability is a key factor to stabilizing and functioning the financial markets. It acts as a building block for the mobilization of saving and allocating them to the productive resources. The government of India along Reserve Bank of India (RBI) have taken a number of policy initiatives to include the large unbanked masses into the financial mainstreams. Recent development in communication and technology  can be used  in  a  very  efficient  manner  for  bringing the financially  excluded  people  under  the ambit  of  digital   financial  inclusion in a  cost  effective  manner. The purpose of this paper is to examine the role of digital finance in bringing about financial inclusion among  people  and how it  became  economic booster for  the  nation  and  citizen  in the  times  of  COVID-19. The study collects various reports published by RBI and other financial and nonfinancial institutions as relevant inputs. This research uses thematic analysis with a qualitative approach. This paper finds that Digital financial services have a great capacity to support financial inclusion for inclusive economic development. Especially  in the  times  of  COVID19, digital financial services  was great  help for  mankind to its  survival. COVID 19  was  the  situation when there  was  complete  lockdown all over  the  nation .lockdown was  necessary  to save  life of people  and  digital  finance  acted as  a  booster  for  any  of  the  economies  around the world.
The role of social media in improving the transparency of village fund management
Authors: Rizal Yose , Siskawati Eka
Published: November 2022

The village financial management aims to account for the use of the budget to realize good governance. Village financial management must be carried out openly, and the information presented can be accessed by the public. The information presented must show accountability for a village official's performance to the authorities who obtain the information. However, there is still a management crisis in managing village funds caused by the unsatisfactory performance of village officials. One of the unsatisfactory performances was motivated by the competence of village officials, who were still not following the expected standards. Kumanis village was named the most transparent Village in West Sumatra. In this article, Kumanis village's success in implementing aspects of openness and transparency in financial management is explored in depth. With an inductive qualitative approach, data were collected through in-depth interviews, field observations, and focus group discussions. This study found that transparency in financial management was carried out by involving the people of Kumanis Village. Village meetings are used as a communication forum for village officials to accommodate and resolve community complaints against the performance of the Village government. In addition, social media and mass media are optimized to publish Village activities to all levels of society. This research provides implications for tactical practices in improving the principles of transparency, accountability, and participation in village financial management.
Improving financial literacy of village community by using a saving program: A social enterprise strategy
Authors: Triana Putri Lani , Hidayatul Ihsan
Published: November 2022

A social enterprise is an organization that has a social mission and uses innovative revenue-generating techniques to fulfill their mission. Social mission in social enterprises is to improve the well-being of the community through good business practices. Nagari's Owned Enterprise (BUMNag) is an organization run with a social enterprise business model. Therefore, the establishment of BUMNag aims to gain profits through empowerment to the community. The purpose of this study is to explore how BUMNag role in improving financial literacy of village community.  This research uses a qualitative approach. Data collected through observation, interviews, documentation, then analyzed data is using a modified Theory of Planned Behavior (TPB) to investigate BUMNag innovative idea of a "bajapuik saving system" in improving financial literacy.  Informants numbered 10 people, 5 BUMNag managers and 5 people who opened bajapuik deposit contracts.  The results of this study show that the strategy with the bajapuik deposit program implemented by BUMNag Pakandangan Emas can provide people with an understanding of the urgency of making deposits from now on to anticipate risks that will occur in the future.
Status of Lean Manufacturing Practices and Its Influence on the Adoption of Industry 4.0 in the Malaysian Furniture Industry
Authors: Ratnasingam Jegatheswaran
Published: November 2022

Status of Lean Manufacturing Practices and Its Influence on the Adoption of Industry 4.0 in the Malaysian Furniture Industry. Lean Manufacturing practices is being promoted throughout the manufacturing industry in the country to boost industrial productivity. Therefore, a study was carried out to determine the level of adoption, benefits, and challenges faced by furniture manufacturers in adopting LM. Further, it was also evaluated if LM facilitated the transition towards Industry 4.0 adoption. The questionnaire-based survey involved 484 furniture manufacturers, of large-size and SMEs. The results found that the adoption of LM was prevalent among large-sized companies, and LM improved product quality and customer satisfaction, while reducing manufacturing lead time in the companies. The 5S method of work place organization, process mapping and waste reduction and elimination were the most common LM tools adopted by the companies. On the other hand, the major challenges encountered when implementing LM were lack of know-how, backsliding to old work ways, and resistance to adopt among the employees. The result also revealed that companies practicing LM also suggested that they were more prepared to adopt Industry 4.0 technologies, as the practice of LM has not only reduced waste on the production shopfloor, but also improved the information flow that is important for digital tools of Industry 4.0.
The Immediate Effect of Kinesiotaping on Handgrip Strength in Young, Healthy Men
Authors: Dewir Ibrahim M. , Abdel-Fattah Mostafa S. , Alamary Khalid , Bakheet Muhannad A. , Alsuwat Faisal S. , Algethemi Majed , Alzhrany Sultan A. , Alotaibi Omar A. , Alsawat Braikaan , Alqourshi Ismail , Al Thobaiti Abdelaziz S.
Published: November 2022

Introduction: Kinesiotaping is a typical method used in physical therapy. It has the potential to boost muscle strength and performance when used properly The aim of the study is to determine the immediate effect of 35% tension Kinesiotaping on handgrip strength in healthy males.

Methods: The study involved 60 healthy males (physical therapy students) between the ages of 20 and 23. The participants were randomly assigned to 1 of 2 groups: the tension Kinesiotaping group (tKT), undergoing taping at a 35%tension, or the control group, receiving the identical taping technique but without tension. All participants' handgrip strength was measured using a hand-held dynamometre. The measurements were taken before and after taping for 30 minutes.

Results: Only in the tension Kinesiotaping group was there substantial improvement in handgrip strength (tKT). There were no significant differences in the control group before and after 30 minutes (p=0.970), but significant results were noted in the tKT group after applying kinesiotape with a 35% tension (p<0.001).

Conclusions: In healthy males, Kinesiotaping with a 35% tension causes an immediate increase in handgrip strength.