bluuebunny/crossref_metadata_2025 huggingface dataset:
MODERN ASPECTS OF KNOWLEDGE MANAGEMENT IN INNOVATIVE MANAGEMENT OF ORGANIZATION ON THE BASIS OF CREATIVITY
Authors:   Khmelnytskyi National University, GRABOVSKAYA І.
Published: January 2025

The article deals with modern aspects of knowledge management in innovation management on the basis of creativity as a factor of innovation, competitiveness and successful development of organizations. The current state of scientific literature in this area has been studied. Creativity is seen as the ability to create new and potentially useful ideas for the company and find new solutions, as a powerful and inexhaustible economic resource. The theoretical bases of the essence of the concepts “innovation” and “innovation management” are investigated, the approaches to the definition of the concept “creative management” are analyzed, the differences of innovation and creative management of the enterprise are given. The interrelation of factors of formation and development of creative management is established and stages of process of creative management are allocated. A conceptual approach to the definition of creative management as a subsystem of innovation management based on knowledge management, which in interaction provide an increase in the flow of new knowledge in the form of new productive ideas to develop innovations. The most common interpretations of knowledge from the standpoint of their management in organizations are considered. The qualities of creative workers are determined and their types are classified. On the basis of approaches and tools of knowledge management the basic theoretical and practical skills which the creative personnel of the enterprise should possess are grouped. The basics of the concept of personnel competencies are investigated. Accordingly, the key qualities of staff must meet the requirements of employees, specific position, priorities for enterprise development. The article pays special attention to the subjects of knowledge management – knowledge managers, whose responsibilities include the organization of knowledge management processes and intellectual assets of the enterprise. The general characteristic of functions of creative workers of the enterprise is resulted. Further developments in the defined area are the rationale for effective knowledge management for a modern organization as one of the resources to increase their own competitiveness, ways to optimize the organization of internal processes.
DEVELOPMENT OF CROWD TECHNOLOGY AND IN THE ACTIVITY OF THE ENTERPRISE
Authors:   Khmelnytskyi National University, BUSHOVSKA L.
Published: January 2025

The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company. Proposed double direction of application – there were crowdsourcing as a strategy “Crowd is a partner” and crowdmarketing – strategy “Crowd is a consumer”. Strategy of crowdmarketing was developed, that implied managing customer communities, customer communications management model in the network and marketing techniques on the Internet. The main result of the crowdmarketing strategy is to get the client as a partner, whose interaction with other users was strengthening managements influence. In modern conditions, the development of Internet technologies takes new and unpredictable forms. One of the phenomena of modernity to solve non-standard and risky problems in the activities of enterprises has been the use of crowdfunding. They are reflected in many business management processes. The origin of the terms crowd technologies, in particular crowdsourcing, crowdfunding, crowdmarketing, crowdwork, crowd recruiting, translates from the English word “crowd”, which means “crowd”. These technologies to attract creative, intellectual, financial, labour resources are mass, which allows to reach a significant number of people without territorial, economic, social, corporate and other restrictions.
CHANGE OF GEOGRAPHICAL INDICATIONS UNDER THE ASSOCIATION AGREEMENT WITH THE EU: A RETROSPECTIVE, ECONOMIC CONSEQUENCES AND OPPORTUNITIES FOR UKRAINE
Authors:   Khmelnytskyi National University, DUMANSKA I.
Published: January 2025

The article analyzes retrospective preconditions, identifies possible economic consequences and summarizes the possibilities of Ukraine from changing geographical indications due to the ratification of the Association Agreement with the EU. It is established that one-fifth of the profits from the sale of agricultural products and beverages, the names of which are protected in the list of «Geographical Indicators» of the European Union, are the result of exports of these products outside the European Union. According to the study, sales of goods with protected geographical names are on average twice as high as those of similar goods without proper certification. EU experience indicates that geographical indications not only protect intangible assets in the form of intellectual property, but also are carriers of cultural values for nation, which promotes them in the international community and leads to increased sales. Ratification of the Association Agreement between Ukraine and the EU has identified both long-term (10-year) and medium-term (7-year) requirements for banning the use of a number of geographical indications of European products and identifying their production in Ukraine, which requires research to establish retrospective preconditions for such joint expression of will of the EU and Ukraine. Currently, Ukraine has no experience in developing its own geographical indications, their legal protection and competitive positioning in international markets. The advantages of the introduction of geographical indications in Ukraine at the levels of «consumer», «producer», «region» are established. It is proved that the initiated process of harmonization of national legislation with EU standards initiated the adaptation of domestic legislation in the field of intellectual property to EU law and the provisions of the Association Agreement between Ukraine and the EU. Approximation of Ukrainian legislation to the EU norms on protection of geographical indications allows to harmonize the national system of their protection in the process of foreign economic activity with relevant EU regulations, which will promote competitive domestic geographical indications and their effective entry into the European market in the form of regional brands.
ANALYTICAL STUDY OF BUSINESS MODELS IN FASHION THEORY STRATEGY FOR GLOBAL MARKETING
Authors:   Kaferelsheikh University, ELNASHAR ELSAYED AHMED , LYUBOKHINETS L. , TANASIIENKO N. ,   Khmelnytskyi National University
Published: January 2025

Analytical Study Of Business Models In Fashion Theory Strategy For Global Marketing, and there is no any study of this Megastore, and this research study investigate the international brands of Benetton as brand Lifestyle. The brand has been analyzed by the current parameters of brand analysis, overall brand perception, brand associations, and brand involvement, as well as two factors – the difference in consumer areas in Cutis’s convergence to international brands on regional brands. Snowball method to collect data, on Facebook pages also poster in their WhatSapp a device or conduit for supplying materials. P-P ANOVA, multivariate tests, and T tests. The criteria for this study concern the relationship of consumers in cities to global brands and regional differences in cities. As the economy grows stronger, so does the convergence to purchase international and domestic brands. This feature of economics in global marketing attracts global brands to create stores in global marketing.
SOCIAL INEQUALITY AS A THREAT TO ECONOMIC SECURITY OF UKRAINE
Authors:   Khmelnytskyi National University, Moroz S.
Published: January 2025

The article is devoted to the analysis of the impact of poverty on the economic security of Ukraine. The essence of the category of poverty is revealed, its characteristics are given, its criteria and reasons in both economic and social aspect are defined. It has been found that poverty has become such a chronic phenomenon for Ukraine that it determines the way of life of the majority of the population and becomes a factor of polarization of society. The macroeconomic consequences of the impact of poverty in the country are analyzed and it is found that this leads to quite negative processes: reduction of consumption of goods and services, therefore, within the country, the volume of aggregate demand remains at a fairly low level and has a limited source of growth; reduction of household savings, so within the national economy decreases the amount of potential investment resources; provokes a low level of wages within the country, compared to neighbouring countries, which in turn provokes the migration of Ukrainian citizens to other countries; freezes the gross domestic product at a fairly low level and limits the sources of its growth. It is concluded that as long as population of Ukraine is poorer than its neighbours, there will be a threat to its sovereignty and territorial integrity. Thus, in terms of GDP per capita, Ukraine remains behind its nearest neighbours three times, and from developed countries – 5–7 times. Ukraine, which is the poorest country in Europe, needs economic growth of 7% per annum for at least 20 years to overcome poverty. It is possible by stimulating aggregate demand and exports of goods with a significant share of value added and most importantly the necessary financial resources – investments of at least 27–35 % of GDP.
DEVELOPMENT OF A STRATEGY FOR CLUSTERIZATION OF SOCIO-ECONOMIC SYSTEMS IN THE CONTEXT OF NATIONAL SECURITY OF UKRAINE
Authors: Skorobohata L , RODIONOVA I ,   Khmelnytskyi National University
Published: January 2025

National security is a complex and multifaceted phenomenon that ensures the stability of political, economic, diplomatic, military and other spheres in the state. The processes currently taking place in our country impose certain restrictions on the growth and development of all spheres of public life, thus creating a critical threat to Ukraine’s national security. In order to reduce the negative effects of globalization, the level of threats to national security, on the one hand, and to create conditions for the development of innovative ideas and increase competitiveness – on the other, it is necessary to develop a strategy for clustering socio-economic systems.
The article is devoted to the strategy of clustering of socio-economic systems as an effective tool for ensuring the appropriate level of national security. It is proved that the strategy of clustering of socio-economic systems should be an effective incentive for the state to develop effective steps towards ensuring its national security. The main problems that hinder the clustering process and pose a threat to the national security of the state are identified. It is determined that the formation of the relevant strategy should include strategic goals that must be achieved by taking into account the existing external conditions, resources and needs within the framework of the goal, as well as tasks that should meet existing resources and goals. The essence of cluster policy, which is implemented on the basis of cluster programs, is clarified. Conceptual bases of development of strategy of clustering of social and economic systems in the context of national security of Ukraine are developed that provide allocation of such components as the general structure, the basic tasks and tools of strategy of clustering.
FEATURES OF TECHNOLOGICAL RENEWAL POLICY FORMATION OF THE MACHINE-BUILDING ENTERPRISES
Authors:   Khmelnytskyi National University, SVISTUNOV O.
Published: January 2025

In the conditions of international hypercompetition and the need to ensure economic security due to accelerated economic growth, the need for high-quality technology upgrades based on innovation, intellectualization and expansion of high-tech processes is relevant. As the change in technological systems creates many new economic phenomena that require theoretical research and forecasting, new categories and concepts emerge that reveal the essence of technological renewal of the current stage of economic development in various forms of its manifestation. For this reason the research of features of formation of policy of technological updating of the enterprises of machine-building branch acquires importance.
The article is devoted to the disclosure of the essence of the policy of technological renewal of machine-building enterprises in the efficient functioning of the production system. It is proved that for a machine-building enterprise the policy of technological renewal should ensure the development of the enterprise and the growth of its competitiveness through the use of the latest technologies and achievements in the field of technology. The article emphasizes that it is due to the constant introduction into production of new, modern products, equipment and technologies of both foreign and domestic developers; constant reduction of all types of expenses; improving the quality characteristics of technologies; the efficient functioning of the production system must be ensured. An algorithm for selecting and implementing a policy of technological renewal of machine-building enterprises in the efficient operation of the production system is built. Strategic measures have been formed to implement the policy of technological renewal of machine-building enterprises in the effective functioning of the production system.
INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS
Authors: KOVALCHUK S. , GALYUK Y. , SYBACHEV M. ,   Khmelnytskyi National University
Published: January 2025

Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business development. There is an emphasis on the differences between internet marketing and digital marketing, which is the different channels of communication. Internet marketing uses the Internet as a communication channel, and digital media includes digital television, radio, monitors, displays, and other digital communications in addition to the Internet. The main tools and advantages of using Internet marketing are identified. Internet marketing tools include video marketing, website, search marketing, SEO, viral marketing, search, media, banner, contextual advertising, email marketing, and social media marketing. The following advantages of using Internet marketing are identified: efficiency; saving the advertising budget; ability to manage from anywhere in the world; saving time; opportunity to choose the target audience (targeting); the possibility of detailed statistics that determine the effectiveness of marketing communications. The possibilities of using artificial intelligence in marketing are researched. They can be analyzed and studied in further research.
DIGITALIZATION – AN EFFECTIVE INSTRUMENT OF ENTERPRISE’S COMMUNICATIVE POLICY DURING THE COVID-19 PANDEMIC
Authors: ANDRUSHKEVYCH Z. , NIANKO V. , SITARCHUK O. ,   Khmelnytskyi National University
Published: January 2025

The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effective marketing communication policy of the enterprise are considered, which provides for the active presence of the enterprise in social networks and the use of all possible means of digital communications.
The degree of «presence» of digital technologies in the marketing strategy of the enterprise is substantiated. The role of digital marketing in a modern enterprise is determined, the main tasks that are solved in the process of digitalization of domestic enterprises.
The main digital channels for the transmission of communicative information from the enterprise to the consumer are considered. In order to use the opportunities of digitalization in the communication policy of enterprises, statistical data on the effectiveness of various channels of digital marketing in Ukraine over the past year. Digital tools most often used by domestic enterprises are highlighted and digital tools are characterized, which should be used for effective communication policy by enterprises in modern conditions.
The impact of the COVID-19 pandemic and quarantine conditions on the peculiarities of the communication policy of enterprises, taking into account the quarantine lifestyle of people, is highlighted. The volume of marketing budgets of enterprises, which should be directed to digital marketing, has been determined. A set of advantages of digitalization as an effective tool of marketing communication policy of enterprises in the context of the COVID-19 pandemic has been formed.
The One-Way Light Speed Is Measurable: Nonequivalence of the Lorentz Transformations and the Transformations Preserving Simultaneity and Spacetime Continuity
Authors: Gift Stephan , Spavieri Gianfranco
Published: January 2025

Based on our analysis of the GPS and other physical effects, we confirm the well-known view that the Lorentz transformations (LT) fail in interpreting light propagation along a closed moving contour. We show in detail that, with the LT based on light speed invariance, in the standard linear Sagnac effect, a photon cannot cover the whole closed contour in the measured interval \(T\). Thus, the LTs imply a breach in spacetime continuity related to the "time gap" due to relative simultaneity. Our results invalidate Mansouri and Sexl’s conventionalism of the speed of light and the contended equivalence between relative and absolute simultaneity[1].
A MULTICENTER STUDY OF BENIGN PROSTATIC HYPERPLASIA PATIENTS UNDERGOING TRANSURETHRAL RESECTION OF THE PROSTATE IN INDONESIA: A DESCRIPTIVE ANALYSIS
Authors: Daryanto Besut , Penta Seputra Kurnia , Satyagraha Paksi , Nur Budaya Taufiq , Kurniawan Dhani Fauzan , Rasyidan Yulizar Deddy , Hendry Marta , Rhomdhon Andrie , Ambeng Yudi , Akhmad Adhi Ryan
Published: January 2025

Objective: The study aims to provide a detailed understanding of the patient demographics and clinical features associated with TURP procedures in several tertiary hospital in Indonesia. Material & Methods: This study is a descriptive cross-sectional study conducted at four provinces  in Indonesia. Patient data were collected from January 2021 to December 2023, including all patients diagnosed with BPH and who underwent TURP. The data were analyzed using the Statistical Package for Social Sciences (SPSS) version 28.0 (SPSS Inc., Chicago, Illinois, USA). Results: A total of 812 patients met the inclusion criteria for the study. The highest number of patients undergoing TURP (Transurethral Resection of Prostate) was at Saiful Anwar General Hospital, with 287 patients. The average prostate volume across all patients was 57.6±20.6 ml with an IPP (Intravesical Prostatic Protrusion) of 13.0±5.2 ml. Diabetes Mellitus was the most common comorbidity among the patients, affecting 271 patients (33.3%). Urinary retention was the most frequent reason for patients undergoing TURP, affecting 664 patients (81.7%), followed by bladder stones, which affected 58 patients (7.1%). Conclusion: Advanced age and a history of smoking are the primary clinical features observed in BPH patients undergoing TURP in Indonesia. Additionally, urinary retention has been identified as the main indication for TURP procedures in these patients.
Keywords: TURP, BPH, IPP.
Analisis pengaruh penyuluhan terhadap pengetahuan siswa tentang penyakit menular seksual di SMA IT Darussalam Pipitan Serang Banten Tahun 2023
Authors: Muhida Vega , Muslihah Liana , Tu’sadiah Halimah , Rosyati Teti
Published: January 2025

Latar belakang: Penyakit Menular Seksual (PMS) adalah infeksi yang ditularkan melalui hubungan seksual. Menurut laporan WHO tahun 2016, lebih dari 131 juta orang menderita PMS setiap tahunnya. PMS memiliki dampak signifikan terhadap kesehatan seksual dan reproduktif global dengan komplikasi yang dapat menyebabkan kemandulan, gangguan kehamilan, gangguan pertumbuhan, kanker dan meningkatkan kerentanannya terhadap infeksi HIV. Berdasarkan data dari laporan tahunan program TB, PIMS, dan HIV/AIDS tahun 2022 di Puskesmas Walantaka tercatat (24%) kasus PMS pada remaja berusia 15-19 tahun dengan 6 kasus yang teridentifikasi. Tujuan penelitian: Mengetahui pengaruh penyuluhan terhadap pengetahuan siswi tentang penyakit menular seksual di SMA IT Darussalam Pipitan Serang Banten Tahun 2023. Metode: Penelitian ini menggunakan metode survei analitik dengan pendekatan komparatif yang bertujuan untuk membandingkan efektivitas perlakuan (penyuluhan) melalui penilaian pretest dan posttest. Penilaian dilakukan dengan mengisi lembar kuesioner untuk mengukur perubahan tingkat pengetahuan responden setelah diberikan penyuluhan. Hasil: Penelitian ini menunjukkan bahwa sebagian besar siswa memiliki pengetahuan kurang tentang Penyakit Menular Seksual (PMS) pada pretest sebanyak 75 (90,4%) responden menunjukkan tingkat pengetahuan yang rendah. Setelah diberikan penyuluhan, sebagian besar siswa menunjukkan peningkatan pengetahuan yang baik pada posttest sebanyak 80 (96,4%) responden memperoleh pengetahuan yang baik. Hasil uji wilcoxon menunjukkan adanya pengaruh yang signifikan dari penyuluhan terhadap peningkatan pengetahuan siswa tentang PMS dengan nilai p=0.000 (P0.05). Simpulan: Adanya pengaruh signifikan penyuluhan terhadap peningkatan pengetahuan siswa mengenai PMS.
Getting to know the Awá Tikal Nationality in Ecuador, cultural and linguistic aspects
Authors: Obando Arroyo José Miguel
Published: January 2025

The Awá is one of the fourteen indigenous nationalities that currently live in Ecuadorian territory. Their myths, legends, language and more cultural manifestations, as well as their lifestyle, strongly connect these people to the jungle, the place where they live, from where they get their food and the place that they protect. This document study attempted to determine the themes and ranges of previous research about the cultural features and language of the Awá Nationality in Ecuador. The reviewed works corresponded to publications between 2001 up to 2023. The accounts evidenced that the information published describe, analyze and discuss the situation of the Awá Nationality in Ecuador in aspects like their origin, the region where they live, how they are organized and their culture, including the myth of their origin legends and the language which is in endangered.
Desarrollo de biopelículas degradables a partir de harina de fruta de pan (Artocarpus altilis), como alternativa al uso de plásticos sintéticos convencionales
Authors: Moreno Toasa Gabriel Alejandro , Galarza Sanabria Inés Abigail , Sailema Ortiz Magdalena Lizbeth
Published: January 2025

This work analyzes the environmental problems derived from the use of conventional synthetic plastics, which, due to their resistance and long useful life, generate waste accumulation and health problems associated with the ingestion of microplastics and the release of toxic substances. As a sustainable alternative, the development of biodegradable biofilms from breadfruit flour (Artocarpus altilis) is proposed. The objective of the research is to evaluate the viability of these biofilms as an ecological substitute for petroleum-derived plastics, by characterizing their physical, mechanical and optical properties, as well as their degradation capacity under controlled soil conditions. The methodology included obtaining biofilms from starch present in breadfruit flour, followed by tests to determine their properties and biodegradability rate. The biofilms prepared in the laboratory were subjected to controlled degradation conditions in soil. The results indicated that these biofilms presented good physical, mechanical and optical properties suitable for use as an alternative material to synthetic plastics, with a capacity for complete degradation in approximately 30 days. In conclusion, it was demonstrated that biofilms based on breadfruit flour are a viable and ecological solution to reduce environmental pollution caused by conventional plastics, contributing to the sustainability of the environment.
Effect of Higher Contents of Manganese and Magnesium on the Mechanical Properties of Twin-Roll Cast Aluminium Alloy EN AW-8011
Authors: Pavlasek Lukas , Bernatik Martin , Trojan Jan
Published: January 2025

Because of their excellent formability and sufficient mechanical properties, aluminium alloys based on an aluminium–iron–silicon system are very popular materials, commonly used in the production of thin foils. Alloy EN AW-8011 contains approximately 0.50–1.00 wt. % of iron and 0.40–0.80 wt. % of silicon. The other elements, including manganese and magnesium, are present only as impurities. However, these two elements are generally very effec-tive enhancers of mechanical properties. Due to their very low concentrations in alloy EN AW-8011, the influence of manganese and magnesium on mechanical properties is often overlooked. In the research work discussed in the article, the properties of two Twin-Roll cast aluminium alloy EN AW-8011 containing various amounts of manganese and magnesium were investigated using optical microscopy, scanning electron microscopy (SEM), energy dispersive X-ray analysis (EDX) and tensile tests. The test results revealed that higher contents of magnesium and manganese significantly changed the mechanical properties of the alloy.
ALBERT CAMUS: IMÁGENES DE LA TENSIÓN
Authors: Blanco Ilari Juan Ignacio
Published: January 2025

Albert Camus ha sido un protagonista central de la cultura mundial durante buena parte del siglo XX. Su obra polifónica conjuga problemas metafísicos, antropológicos y políticos. En este trabajo nos detendremos en las “imágenes” que inquietan el alma del escritor y que, por lo tanto, estructuran toda su obra. La mirada tierna y perdida de su madre, el niño que muere en las calles de Argel, el piano de madera que aviva la triste jornada en el campo de concentración son solo algunas de las escenas que transitan la gran obra. Nuestra tesis es que ellas no sólo modulan la sensibilidad del gran escritor, sino que dan estructura y motivación a sus categorías filosóficas fundamentales: absurdo y rebelión.
ТРАНСФОРМАЦІЯ ЕКОНОМІЧНИХ, ФІНАНСОВИХ ТА ПРОДУКТИВНИХ СИСТЕМ ПРИШВИДШУЄ ПЕРЕХІД ДО СТАЛОГО РОЗВИТКУ
Authors: Драпак Тетяна , Баб’яр Всеволод , Корнієнко Дмитро
Published: January 2025

Стаття розглядає стратегічні підходи до перетворення глобальних економічних і фінансових систем для досягнення цілей сталого розвитку. Увага приділяється необхідності забезпечення балансу між економічним добробутом, соціальною інтеграцією та екологічною стійкістю. У зв'язку з цим автори підкреслюють важливість реформування ринкових механізмів та фінансових стимулів для врахування екологічних витрат і заохочення стійких практик. Зокрема, обговорюється значення циркулярної економіки, яка сприяє зменшенню відходів та оптимальному використанню ресурсів для досягнення екологічних цілей. Запровадження інклюзивного багатства як показника економічного зростання дозволяє враховувати природний, соціальний та людський капітал. Також розглядаються політики, що інтерналізують екологічні витрати, сприяючи відповідальному споживанню та виробництву. Крім того, для досягнення стійкого розвитку підкреслюється необхідність масштабних інвестицій у такі сфери, як продовольча безпека, управління водними ресурсами та адаптація до змін клімату.
ЧИСЕЛЬНЕ МОДЕЛЮВАННЯ ЦІНОВОЇ ДИНАМІКИ В РОЗШИРЕНІЙ МОДЕЛІ ГЕСТОНА
Authors: Янішевський Василь , Пелех Ольга
Published: January 2025

В роботі проведено чисельне дослідження розширеної моделі Гестона ціноутворення активів та деривативів у фінансовій інженерії. Додатково до класичної моделі Гестона додано стохастичний процес Кокса-Інгерсолла-Росса (КІР) відсоткової ставки. Для такої моделі у випадку відсутності ко-реляції вінерівського процесу відсоткової ставки з іншими процесами мо-делі існує точний розв’язок. Вказаний розв’язок для густини умовної ймо-вірності змінної ціни активу використовується як тестовий при чисельному аналізі моделі. Для чисельного аналізу розширеної моделі Гестона засто-совані схеми Ейлера та Мільштейна розв’язування стохастичних диферен-ціальних рівнянь. Знайдені чисельні масиви значень для густин умовних ймовірностей ціни активу і волатильності. Використані методи інтерполя-ції, які на основі даних гістограм дають змогу отримати значення густин умовних ймовірностей для широкого проміжку змін ціни активу.
ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ ЗАСАДИ ДОСЛІДЖЕННЯ ПРОЦЕСУ КООПЕРАЦІЇ У СФЕРІ ТУРИЗМУ
Authors: Шикіна Ольга , Нижниченко Яніслава , Ремігайло Ілона
Published: January 2025

У статті досліджено організаційно-економічні засади процесу кооперації у сфері туризму. Проаналізовано теоретичні підходи до розуміння кооперації та її впливу на розвиток туристичних підприємств. Розглянуто сучасні тенденції інтеграційних процесів, включаючи створення стратегічних альянсів, мережевих форм кооперації та впровадження інноваційних технологій. Проаналізовано успішні приклади стратегічних альянсів у різних галузях, таких як авіація (Star Alliance), технології (Google та NASA), готельно-ресторанний бізнес (Coca-Cola та McDonald's), що демонструють ефективність кооперації для досягнення спільних цілей. Розглянуто, як ефективне партнерство може забезпечити значні досягнення, включаючи розширення ринків, зниження витрат, впровадження інновацій та підвищення конкурентоспроможності. Особлива увага приділена можливостям застосування подібних коопераційних стратегій у сфері туризму. Результати дослідження можуть бути використані для розробки стратегій розвитку підприємств туризму, спрямованих на посилення коопераційних зв'язків і оптимізацію організаційно-економічних процесів.
MANAGEMENT OF ENTERPRISE RESOURCE POTENTIAL IN WARTIME CONDITIONS
Authors:   Mukachevo State University, Goblyk-Markovych Nadiia , Khaustova Kseniia ,   Mukachevo State University, Mykulanynets Svitlana ,   Mukachevo State University
Published: January 2025

The article examines the essence and components of the resource potential of enterprises, identifying specific features and challenges in their formation, preservation, and development during wartime. The study aims to explore the current state and improve approaches to effectively managing organizational resource potential in Ukraine under wartime conditions. The dynamics of the growth of the main components of enterprise potential (workforce, equity capital, non-current assets, and inventory) over the past 10 years were analyzed. It was found that the volume and quality of resource potential depend on general economic development trends. During periods of economic stability, there is an increase in the main components of resource potential and an improvement in their qualitative characteristics, while in times of prolonged crises, the potential is depleted. It was determined that war has a destructive impact on business development and enterprise operations due to the destruction of energy and production infrastructure, a significant reduction in labor supply due to mobilization and migration, and logistical and administrative constraints. The main problems and barriers in managing resource potential during wartime were systematized, including security challenges, a shortage of financial resources and investments, deterioration of the labor market, restricted access to material, technical, and energy resources, and impaired logistics. Managing resource potential in wartime requires developing a special strategy for each key resource (financial, human, material, and informational), focusing on risk minimization, diversification of supply and funding sources, and enhancing flexibility. Adapting resource potential during a crisis demands resilient approaches in financial, personnel, material-technical, and informational management, with rapid adaptation to new realities and constant monitoring of changes. This not only involves preserving resources but also leveraging crisis conditions to create opportunities and strengthen competitive positions.
PROSPECTS FOR THE DEVELOPMENT OF FREIGHT SHARING IN UKRAINE
Authors:   Odesa National Economic University, Fomichev Dmytro
Published: January 2025

This article examines the prospects for freight carsharing development in Ukraine as an innovative model for optimizing logistics operations. Globally, freight carsharing is recognized as an effective solution for reducing operational costs, improving flexibility, and enhancing sustainability, especially for small and medium enterprises. Successful examples from Germany, the USA, and Japan demonstrate its advantages in resource optimization and environmental impact reduction. However, in Ukraine, this concept faces significant barriers that hinder its implementation. The study highlights key obstacles, including unclear legal frameworks, low levels of digitalization, economic constraints, and underdeveloped infrastructure. The absence of regulations tailored to shared-use models creates operational uncertainties. Limited digital transformation in the logistics sector slows the integration of modern technologies, while insufficient investments in infrastructure further complicate implementation. Digitalization is identified as essential for freight carsharing. Advanced platforms driven by artificial intelligence, blockchain, and big data analytics can automate vehicle booking, route optimization, and fleet management, creating a unified ecosystem to streamline operations and cut costs. Moreover, integrating these platforms with existing logistics systems will enhance efficiency and competitiveness. The article emphasizes the role of electric vehicles (EVs) in transforming freight carsharing. The transition to EVs not only reduces fuel costs but also minimizes carbon emissions, aligning with global sustainability trends. The study underscores the importance of developing EV infrastructure, including charging stations in cities and logistics hubs. To support this transition, policy measures such as tax incentives, subsidies for EV purchases, and investments in green energy are recommended. Freight carsharing offers Ukraine a pathway to modernize its logistics sector, enhance sustainability, and align with global trends. Addressing technological, legal, and infrastructural challenges will unlock its potential, creating a more efficient and environmentally friendly transportation ecosystem.
ВПЛИВ ПРОЦЕСІВ САМОЗМІНЮВАННЯ НА ДОСЯГНЕННЯ ПРОФЕСІЙНОЇ УСПІШНОСТІ ФАХІВЦІВ СФЕРИ ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ
Authors: Шаумян Олена Геворківна
Published: January 2025

У статті висвітлено ключові аспекти дослідження самозмінювання фахівців сфери інформаційних технологій. У вибірці представлено кількість опитаних, які проживали в м. Дніпрі, м. Кривому Розі, м. Кропивницькому, м. Одесі, м. Харкові та м. Полтаві. Загалом було опитано 394 респонденти, які працюють в організаціях сфери інформаційних технологій, серед них 286 чоловіків і 108 жінок віком від 20 до 52 років. Дослідження проводилося з березня 2023 року по червень 2024 року у 20 організаціях сфери інформаційних технологій. У результаті проведеного дослідження за методикою «Діагностика соціально-психологічної адаптації» (автори: К. Роджерс, Р. Даймонд) респондентів з високим рівнем соціальної адаптованості не виявлено. Водночас середній рівень соціальної адаптованості складає більшу частину всієї групи. Наразі є незначний відсоток респондентів групи, які продемонстрували низький рівень соціальної адаптованості. До причин, які зумовлюють такий низький рівень, передусім відносять зміну обстановки, специфіку роботи, низьку самооцінку, невпевненість у собі, психофізіологічні вікові зміни тощо. Результати методики за Шкалою негативного впливу роботи (автор Д. Ватсон) засвідчили показники на низькому, нижчому за середній, середньому, вищому за середній рівнях. Високого рівня негативного впливу роботи не було виявлено у респондентів, що є сприятливим для організації сфери інформаційних технологій. За методикою «Індекс організаційної напруженості» (автори: Р. Кан, Д. Вольф) встановлено середній показник організаційної напруженості. У цілому жінки в організації відчувають більше напруженості, тривожності, схвильованості. Вони частіше, аніж чоловіки, висловлюють деякі невдоволення щодо роботи. Разом за вибіркою середній показник організаційної напруженості становить 241, який є на середньому рівні. За результатами аналізу здійсненого дослідження нами розроблено загальні рекомендації. Перспективою подальших досліджень є ґрунтовне вивчення самозмінювання фахівців сфери інформаційних технологій задля формування соціально благополучних громадян.
ІННОВАЦІЙНА ДІЯЛЬНІСТЬ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ
Authors: Портной Є.В.
Published: January 2025

У роботі досліджуються актуальні питання інноваційної діяльності підприємств в умовах цифрової трансформації, яка здійснюється при впровадженні нових цифрових технологій і інновацій, що дає можливість підвищувати конкурентоспроможність та ефективність розвитку бізнес-процесів, поліпшувати якість товарів чи послуг, задовольняти мінливі потреби й вимоги споживачів тощо. Метою написання даної статті є виявлення основних проблем та викликів при впровадженні інновацій в умовах цифровізації, а також особливостей взаємодії цих процесів. В дослідженні з’ясовано, що при впровадження нових цифрових технологій забезпечується підвищення ефективності та конкурентоспроможності підприємств, а також їх гнучкість і адаптивність, адже використання цифрових інструментів прискорює прийняття правильних управлінських рішень, дозволяє швидко реагувати на різноманітні ринкові зміни, найповніще відповідати мінливим очікуванням клієнтів, що, безумовно, створює нові конкурентні переваги для бізнесу. Також зясовано, що інноваційна діяльність і цифрова трансформація є взаємопов’язаними і взаємодоповнюючими процесами. Цифрові зміни здійснюються при участі сучасних цифрових технологій, а, цифровізація суттєво впливає на інноваційну діяльність підприємств, забезпечуючи їх цифровим інструментарієм для інновацій. Визначено основні переваги і перешкоди реалізації інновацій в контексті цифровізації, а також ризики, пов’язані із впровадженням інноваційних цифрових проєктів. Запропоновано інструментарій ефективної реалізації інноваційних цифрових проєктів. Зроблено висновок, використання системного підходу є важливою умовою для прийняття ефективних управлінських рішень щодо інноваційної діяльності підприємства і подолання перешкод при впровадженні цифрових інновацій. Подальші дослідження можуть бути зорієнтовані на проведення більш глибокого аналізу та оцінки ефективності впровадження інновційних цифрових проєктів вітчизняними підприємствами та перспективних напрямів їхнього розвитку.
SERVICE QUALITY AND CUSTOMER SATISFACTION THROUGH AIRQUAL DIMENSIONS: AN EMPIRICAL INVESTIGATION ON IRAQI AIRWAYS
Authors: Jameel Alaa S.
Published: January 2025

In today’s rapidly evolving business environment, customer requirements and expectations are continually increasing. Many service-oriented companies, including airlines, are struggling to accurately understand and meet the true needs and desires of their passengers. Often, they rely on outdated views of airline services. This study investigated how various dimensions of service quality impact customer satisfaction at Iraqi Airways. Using a convenience sampling technique, data were collected through questionnaires distributed at Baghdad International Airport and Erbil International Airport in Iraq. A total of 381 valid responses were analyzed using Structural Equation Modelling (SEM). The results indicate that five service quality dimensions—airline tangibles, terminal tangibles, security and safety, personnel services, and airline image—have a positive and significant effect on customer satisfaction. However, empathy does not significantly influence customer satisfaction. The findings suggest that Iraqi Airways should focus on differentiating its services to enhance customer satisfaction. Managers are encouraged to concentrate on factors that elevate service quality, thereby improving customer satisfaction. This study can assist Baghdad International Airport and Erbil International Airport in understanding the importance of service quality, which could lead to higher passenger satisfaction and foster long-term relationships with their customers.
IDENTIFYING AND PRIORITIZING MARKETING PROBLEMS IN IRAN’S POULTRY INDUSTRY
Authors: Hosseini Seyyedeh Mahsa , Hajikarimi Arash
Published: January 2025

The marketing of poultry products is a critical component of all production systems. Given the importance of the poultry industry in Iran and the marketing challenges it faces, this research aims to identify and prioritize the marketing problems within the industry. Using the Delphi technique, 15 experts from the poultry industry helped identify the main factors causing marketing issues in poultry units. These factors were then ranked according to their importance using the AHP method. The findings classified the main marketing problems into six categories: product, price, supply, promotion, resources, and structure. The "resources" category emerged as the highest priority, while "promotion" was deemed the lowest. Among the sub-indicators, the lack of government support and inadequate facilities from banks and related organizations ranked the highest priority, whereas insufficient advertising for chicken meat ranked the lowest. The most important innovation of this research lies in its comprehensive ranking and prioritization of marketing problems specific to the poultry industry in Iran, an area that previous research has not yet explored.
EXPLORING THE ROLE OF FACEBOOK IN SUPPORTING SENIOR ENTREPRENEURS
Authors: Muhamad Marlina , Abd Razak Fariza Hanis , Haron Haryani
Published: January 2025

Senior entrepreneurs are increasingly turning to social media platforms, notably Facebook, to promote and grow their businesses. Despite often having limited technical skills, senior entrepreneurs recognize the benefits of using social media as an essential tool for business communication and marketing. While there may be initial resistance to adopting social media, its benefits for businesses are widely recognized, making it a valuable entrepreneurial tool, facilitating communication and marketing efforts. This area of research is significant due to the global rise in the aging population and the growing trend of seniors transitioning into entrepreneurship after reaching retirement age. This qualitative investigation employed semi-structured interviews complemented by observations to explore the use of Facebook among senior entrepreneurs. Ten participants were interviewed face-to-face, with observations conducted based on insights gathered from these interviews. The findings indicate that senior entrepreneurs utilize Facebook to a moderate extent, primarily constrained by their limited digital knowledge. However, numerous features on Facebook remain unexplored, presenting potential opportunities for further business innovation within this demographic. This investigation provides insights into the adaptation of senior entrepreneurs to social media, particularly Facebook, as a tool for enhancing their business activities.
ANALYZING GREEN SITE MANAGEMENT PRACTICES IN MALAYSIA: TRENDS AND INSIGHTS
Authors: Terh Jing Khoo , Ha Chin Yee , Mohd Shafiei Mohd Wira , Ismail Radzi
Published: January 2025

This research explores the current green site management practices (GSMPs) commonly practiced by contractors. While the construction industry has contributed significantly to Malaysia’s development, it has also raised various environmental concerns. GSMPs are gaining attention as a solution to these issues. Nevertheless, their implementation faces various challenges, such as financial concerns and a lack of knowledge. A qualitative approach was adopted to focus on contractors’ experiences with green practices. Five contractors were randomly selected from the construction sites in Malaysia using the convenience sampling method. These respondents, all at the management level, were well-positioned to provide insights. Data collection continued until no new issues emerged from the interviews. The findings revealed that GSMPs are becoming a current trend within the industry. Contractors are beginning to integrate green practices in their construction activities, focusing on construction site waste management, workforce management, best regulatory practices, site establishment and administration, and site facilities. However, there is a notable lack of awareness and knowledge about these green practices among contractors. The study offers practical implications for the future of GSMPs, highlighting the need for increased understanding and adoption. By elaborating on available practices and their implications, this study aims to encourage broader implementation of GSMPs in construction sites.
AN INTEGRATED TECHNOLOGY ACCEPTANCE MODEL FOR SMART CITY MOBILE APPLICATIONS: IDENTIFICATION OF KEY FACTORS AND EXTENSION OF TECHNOLOGY ADOPTION
Authors: Akpınar Musab Talha , Atak Mehmet
Published: January 2025

Smart cities have experienced significant improvements in service quality, resident satisfaction, sustainability, and economic development through the application of information and communication technology. With urban populations expected to grow, the adoption of smart city mobile applications (SCMA) can enhance the efficiency and impact of urban regions. This research explores the cognitive factors influencing user engagement and adoption of SCMA, by integrating identified factors with technological adaptation models. The decision of individual users to embrace such as SCMA has garnered attention from both information systems (IS) researchers and industry practitioners. Key factors affecting SCMA user acceptance include perceived enjoyment, innovation, trust, social influence, security, compliance, satisfaction, perceived benefit, ease of use, and intention to use. Data was analyzed using a structural equation model (SEM), with participants responding to questionnaire items on a five-point Likert scale. Out of an initial 1,142 responses, 1,062 valid samples were included in the final analysis after data filtering, achieving a response rate of 67 percent. Enhanced user satisfaction is crucial for the success of SCMA providers. The industry must allocate additional resources toward developing robust and reliable infrastructures and platforms that enhance mobility and service quality. To drive the future of Web 3.0, the industry must also address long-term challenges, such as creating new universal systems and environments. The conclusion of this study is discussed with respect to both theoretical and practical implications.