bluuebunny/crossref_metadata_2025 huggingface dataset:
Metaverse and Business Economics: Theoretical Foundations and Research Prospects
Authors: Gao Jiayi , Shao Hengzhe , Wang Yitong
Published: September 2023

The metaverse has become a hot topic driven by the scientific and technological foundation and actual needs. It has received widespread attention in the scientific community, the media, and the private sector. Some studies believe that the metaverse may completely change life patterns. Theoretically, theories related to the metauniverse emerge in an endless stream, but the combination of theory and industry is still in its infancy. This paper analyzes the current situation and development prospects of the metaverse industry from the three properties of the metaverse itself. The metauniverse has broken through the limitations of time and space and has a certain industrial foundation in entertainment, education, and psychotherapy. Human-machine integration is another property of the metauniverse itself. Reality is mapped to the virtual world and combined with virtual natives to bring a new sense of somatic feedback. The third point is the unique economic value of the metauniverse. Decentralized cryptocurrency is widely used, and digital collections are used as commodities in the virtual world to promote monetary circulation. At present, the data of the metaverse industry is relatively small. To analyze the value of the metauniverse more specifically, we need to summarize the data.
Protection of Small and Medium-sized Investors under the Securities Law A Study on Information Disclosure and Early Payment System of Listed Companies
Authors: Wang Siyao
Published: September 2023

Small and medium-sized investors occupy the vast majority of China's securities market. However, the rights and interests of small and medium investors are not protected due to the disparity of power with companies, lengthy trial periods, high trial costs and lack of professional knowledge. Through comparative legal analysis, the article first examines the natural investors, followed by the analysis of the policies and implementation status in China and the United States based on data and cases, along with the viability of relevant policies in both countries. Finally, it provides suggestions for the existing policies.
Quantitative Factor Exploration Based on Insider Trading Detection
Authors: Yang Liyu , Wang Tongyang , Cai Ciyu
Published: September 2023

Factor research has always been the focus of financial quantitative forecasting research. In the existing multi-factor strategies, we have noticed that the combination modes of factors are different and arbitrary. We hope to develop a more accurate and effective multi-factor model by selecting the most common and most interpretable multi-factors and combining them with equal weight method and assigned weights developed by Hidden Markov Model after some optimizations applied to selected multi-factors. At the same time, we noticed that in the existing data information, there are reports or information that reveal the insider trading of related companies. The existing reports show that the abnormal data volume caused by insider trading will make the prediction of the model inaccurate. Therefore, we added insider trading as a factor into our model training through the order imbalance algorithm to obtain more accurate prediction results. The results show that the multi-factor model is interpretable and effective, and its effect is better than the predicted value than that of the single factor model. After adding the related factors of insider trading into the forecast, it has a certain normalization effect on the original predicted value with large deviation, but has little influence on the effect of the original value with small deviation, which proves the effectiveness of our factor based on insider trading.
Research on Investment Value in the Heath-care Stock Market
Authors: Ling Xixun
Published: September 2023

The healthcare industry is one of the most valuable industries in the world, mainly because of the increasing demand for healthcare every day. Healthcare is a basic need, and one cannot live without it, which means it is a never-ending industry. Its value continues to rise every day as people seek out such services. Therefore, this paper chooses McKesson, an excellent enterprise in the healthcare industry, as the research object. An introduction to the topic is provided first, providing a brief overview of the healthcare stock market. A literature review is also provided to provide details of other studies on the same topic. It also determines the methods used to obtain and analyze data; and then specifically analyzes McKesson's cash flow, operating profit, profitability, and other data indicators to judge McKesson's overall operating conditions comprehensively. Finally, McKesson has a steady income stream and strong financials among its healthcare stocks for investors looking for the long term.
The Impact of U.S. Monetary Policy on Metal Futures Prices: An Arch Model Analysis
Authors: Fan Mao
Published: September 2023

The article empirically examines the impact of U.S. monetary policy on futures prices of non-ferrous metals (including copper, alum, zinc, lead, tin, nickel, and overall non-ferrous metal price index), using the data since the 1980s. The regression analysis with the arch model indicates that the rise of federal funds rates has some extent explaining power on the decrease of metal futures prices, as shown by the significant negative relationship between them. Intuitively, an increase in interest rates reduces currency liquidity and suppresses the demand for commodities such as non-ferrous metals, thus the decrease of their prices. Besides, this research also identifies a significant correlation between futures prices and M2, with a positive correlation between the means of their variables and a negative correlation between the variances of the variables. The metal spot price reasonably predicts its corresponding future prices, as those two prices are found significantly positively correlated with coefficients around 0.9-1.1.
Research on the Monopoly Problem and Optimization Countermeasures of Internet Platform
Authors: Huang Junqi
Published: September 2023

With the growth of the Internet industry, as the main body of the Internet industry - the Internet platform has also developed into an indispensable thing in people's life. However, the development and growth of the Internet have also led to the problem of monopoly in the Internet industry. Since the Internet industry has characteristics different from other traditional industries, such as network externalities, openness, high degree of data dependence, rapid technological upgrading, etc., it has become difficult for the government to supervise Internet monopoly. The Internet platform's dependence on data and information and its opacity has led to difficulties in government supervision. This paper studies the characteristics of monopoly in the Internet industry and synthesizes the cases of large Internet platforms in the real world, such as Alibaba, Taobao, and Twitter, as well as the research done by previous scholars, then provides relevant and effective suggestions on how to deal with this problem of internet platform monopoly.
The Economic Consequences of Political Factors: Energy, Finance, and Policies
Authors: Zeng Hao
Published: September 2023

It has been more than one year since the outbreak of the Russia-Ukraine conflict. In addition to the intense military actions on the surface, the confrontation between the parties in the economic field is equally intense. Taking the Russia-Ukraine conflict as an example, this paper is dedicated to illustrating the political impact from an economic perspective, to provide lessons for the optimization of political and economic decisions of the countries concerned. This paper contains two main aspects. The first is the impact of the Russia-Ukraine conflict on the energy market, financial market, etc. The second is to explore the impact of sanctions and counter-sanctions from both sides on Russia and the global economy. This article provides new insights into the impact of political factors on the economy by exploring the impact of the political event of the Russia-Ukraine conflict on the global economic and financial markets and even the international political and economic landscape. The paper concludes by suggesting that both sides in the conflict should remain calm and rational to avoid further escalation and deterioration of the situation.
Social Media Marketing Strategies
Authors: Fan Xiruo
Published: September 2023

Social media marketing strategies contribute to increasing the brand awareness of businesses. However, they have not always fully exploited the creativity and innovative capacities of the strategy due to unawareness of the best tools to utilize in modern technology. Notably, some organizations also fail to recognize the benefits of social networks. The internet has exposed numerous opportunities, such as online marketing that utilizes advertisement mechanisms like the podcast, blogs, and social media to reach their target audiences. However, the internet allows users to interact and create communities, facilitating the exchange and discussion of knowledge. Famous social media networks include youtube, Facebook, and Twitter. However, the advancing social media development has contributed to the emergence of new platforms such as Tiktok. Analysts measure their popularity based on the level of activities the platform offers its users. As a result, modern social networks facilitate more effective than traditional networks since they promote global interactions by overcoming geographical barriers. Currently, only a few organizations use social networking in various sectors, but this literature identifies numerous strategies that every organization should utilize to promote its brand. This article intends to discuss the best social media marketing strategies, their benefits, and challenges and provide insights about the emerging trends and application of modern technology such as Artificial Intelligence (AI) and chatbots in marketing. The first part of the review introduces the topic, while the subsequent sections address the marketing strategies such as image appeal and content. The challenges section addresses the problems that accompany the strategies. The emerging technology and trends cover the modern aspects that dominate online marketing, such as chatbots, artificial intelligence, and short videos. The discussion relies on numerous relevant literature articles exploring the aforementioned social media marketing issues.
Research Process of Two-Sided Matching in Venture Capital
Authors: Ma Xiaokun
Published: September 2023

Venture capital supports not only to the continual increase of the size of start-up companies, but also to their research and innovation, thereby transforming scientific and technological advantages into competitive advantages. Venture capital would enhance the competitive advantage of businesses and assist them in reaping a double harvest of dollars and reputation. It is vital that venture capital institutions and startups are matched in a reasonable, steady, and effective manner. This study covers the evolution and research process of two-sided matching between venture capital institutions and start-up businesses through a literature review. With the ongoing evolution of society, matching decisions in venture capital are also evolving. The promotion of economic growth and technical innovation, as well as the improvement of international competitiveness, can be aided by the reasonable and efficient pairing of venture capitalists.
Research on Co-movement Between China and USA Stock Market under the Impact of COVID-19
Authors: Yan Qingyi
Published: September 2023

The worldwide economic market has fluctuated wildly due to COVID-19, therefore revealing the co-movement of international stock markets should reduce its destructive force and shock. Based on the "Economic Basic Hypothesis" and "Market Contagion Hypothesis," this work uses VECM and GARCH models to examine international market volatility using the Shanghai Composite Index (SSEC), Shenzhen Composite Index (SZSE), and S&P 500 index. The total trading data of three indexes are divided into 2 periods, with September 01, 2019 as the cut-off point. The period 1 is from January 5, 2015 to August 30, 2019 and the period 2 is from September 3, 2019 to December 30, 2022. The study shows that: 1) During the COVID-19, the short-term return of both stock markets has declined and volatility has increased; 2) there is no reliable co-integration relationship between S&P 500, SSEC and SZSE which also declaims no long-run equilibrium between two markets; 3) before and during the COVID-19, the close to close return rate of America stock market guided the return rate of China stock market; 4) both S&P 500, SSEC shows an asymmetric effect and the leverage effect is distinct; 5) the co-movement was stronger when the rate of return was relatively high; 6) volatility spillover effect of China to USA stock market was significant.
The Influence of Consumption Subsidy Policy on Chinas Domestic Electric Vehicle Market -- Take BYD as Example
Authors: Fu Yining
Published: September 2023

Chinas consumption subsidy policy is considered as a dominant factor in promoting the development of the domestic electric vehicle (EV) market, and companies like BYD have benefited from this policy. BYD, one of the leading EV manufacturers in China, has seen significant growth in EV sales since introducing the subsidy policy. This paper examines the influence that Chinas EV subsidy policy brings to BYD, highlighting the pros and cons of the policy and the challenges and opportunities faced by EV manufacturers in China. Specifically, the policy has helped to make EVs more affordable and accessible to consumers, but it has also led to overcapacity and intense competition among manufacturers. The policy has also been criticized for being too heavily focused on subsidies and insufficient on other measures, such as infrastructure development, necessary for the EV markets growth. By examining the subsidy policies and market performance of BYD, this paper highlights the effectiveness as well as drawbacks of the subsidy policy and the challenges and opportunities faced by EV manufacturers in China.
An Empirical Study on the Linkage between S&P 500 Index and CSI 300 Index under COVID-19
Authors: Yao Wenjie
Published: September 2023

Studying the linkage between US and Chinese stock markets under the context of COVID-19 outbreak in 2020 can help us to prevent related financial risks, regulate corresponding monetary policies, and avoid the herd effect of investors being blindly optimistic or pessimistic. Between January 1, 2020 and November 10, 2022, using the returns of the S&P 500 index as a proxy for the US stock market and the CSI 300 index as a proxy for the Chinese stock market, the VAR-GARCH-BEKK model was used to empirically analyze the relationship between the two. According to the findings, the rise and fall of the S&P 500 index has some favorable effects on the rise and fall of the CSI 300 index. Yet, the CSI 300 index's movement is largely determined by past data, suggesting that the S&P 500's volatility, which represents the US stock market, has little effect on the Chinese stock market, which is represented by the CSI 300.
The Economic Impact of China's Aging: Saving, Consumption and Labor Market
Authors: Su Haobo , Zhu Donglin
Published: September 2023

With the advancement of technology, everyone has the right to live longer, which leads to a serious problem: aging. This article examines the differences in consumption, savings, and investment between older and younger people, as well as the impact of aging on the labor market, technology, and the economy. Thus, people can know what aspects of society will be affected by the seriousness of aging. Through this research, it is found that older people are more rational in their consumption compared to younger people. Moreover, as aging becomes more serious, it will reduce the proportion and number of labor force causing labor shortage and also slow down the technological innovation. The problems associated with aging identified in this article can be a useful reminder of some of the implications of aging. Investors can invest in nursing homes, health care products, and elderly-friendly products to further develop the silver economy and drive economic development.
Introduction to CAPM: Advantages, Disadvantages and Alternatives
Authors: Liao Wang
Published: September 2023

Capital Asset Pricing Model (CAPM) is a widely used financial model for asset pricing. This paper summarizes the advantages of CAPM, highlighting its applicability to most developed countries. Based on academic research, this paper also discusses the limitations of the CAPM model, including issues with its assumptions and its limited suitability for developing countries. In the end, Alternative solutions are discussed, including finding other financial models to replace or improve the CAPM. However, through the summary, this paper finds the current financial models are relatively independent and most of them have some shortcomings in the assumption. It is difficult to find a perfect model. Therefore, the conclusion is that the future research direction should be to integrate a summative financial model to integrate the advantages of each model to help future financial analysis in both developed and developing countries.
Capital Asset Pricing Model: A Brief Review on Advantages, Disadvantages and Alternatives
Authors: Han Yizhen , Lu Zhifan , Wang Kexin
Published: September 2023

CAPM, or capital asset pricing model, is an important tool for determining the expected returns of individual securities or portfolios and for systematic analysis. It is a strong support for the price theory of modern financial markets and is of great importance to the financial markets of various countries. This paper first introduces CAPM briefly, and then analyzes the advantages and disadvantages of the model one by one and analyzes its effect on the financial market with a practical case study. A number of studies have shown that because its hypothesis does not conform to the actual market, the alternative model of CAPM is introduced, and it is found that whether these models used in finance are applic-ble or not has a great relationship with the data, so the CAPM model and its alternative models are worth further study in pricing.
An Analysis of the PayPals Corporate Strategy for Success
Authors: Lu Shengyi
Published: September 2023

As a popular international trade payment tool, PayPal is loved by the masses around the world, utilizing its advanced technology, risk management and control, and customer service capabilities in the field of e-commerce payments. This paper gives information about PayPal and its current development. On the basis of the existing literature and data, the main purpose of the essay is to summarize the advantages of PayPals corporate strategy by analyzing its specific profit model and to explore the secrets of PayPals success. The analysis of PayPals success can strengthen its competitiveness in the field of online payment platforms and it also provides a better reference for other companies of the same type. Through specific theories and data from PayPal, this paper was able to conclude that Paypals greatest corporate strategic advantage is its combination of data insights, the Internet and technology, using SSL as a security system and expanding user base, gaining consumer trust and thus targeting consumer and merchant needs to create its own maximum profitability while having a sustainable competitive advantage.
Research on Apple Inc. Market Winning Case Study
Authors: Wu Xiefan
Published: September 2023

Apple Inc. is currently a cutting-edge company in the field of technology, and its released products occupy most of the market share in the respective fields. Therefore, aiming at the reasons for Apple's success and its future development direction, this article literature review SWOT analysis to analyze and discuss the reasons for Apples success. Apples success basically lies its innovation, improvement of consumer service, and reform of supply chain management. However, in the future, Apple should consider maintaining its innovation speed and avoiding expanding its service into a large number of irrelevant markets, thereby increasing service and management risk.
The Impact of E-commerce Livestreaming on the Purchasing Behavior of Chinese Nationals
Authors: Li Yuanpu , Ng Yikan
Published: September 2023

The onset of COVID-19 in December 2019 dealt a devastating blow to offline consumption. However, it also accelerated the emergence of certain phenomena, including the rapid rise of the e-commerce livestreaming. This represents an innovative exploration of market operations and profit models using new network media. E-commerce live-streaming content aims to convert live video viewers into online store buyers. The main purpose of e-commerce livestreaming is to convert viewers into online store buyers and promote product sales. During the live-streaming process, hosts showcase and introduce products, demonstrate their usage, answer viewers' questions, and enhance their awareness and desire to purchase, thereby achieving promotional goals. In addition, through live streaming interactions and creating a good user experience, e-commerce platforms, and brands can increase user loyalty and brand awareness, and improve market share, and competitiveness. Therefore, e-commerce livestreaming has become an important component of marketing strategies for major e-commerce platforms and brands. However, previous literature pertaining to social media has predominantly focused on issues such as the adoption of social media, user engagement, knowledge contribution, as well as the utilization of social media as a marketing intelligence tool by businesses. There are few discussions about the direct or indirect impact of this content on consumer behavior. This article analyzes the impact of e-commerce livestreaming on the purchasing behavior of Chinese nationals and infers the reasons for the conversion, focusing on one of the more intuitive consumption phenomena.
Analysis of the Investment Value and Future Development of Pop Mart
Authors: Li Shujie
Published: September 2023

In recent years, the popularity of "blind box" has soared and has received the love of countless young people. This study focuses on the leading company in the blind box market, Pop Mart, conducts a specific analysis of the 2021 financial statements of Pop Mart, studies the investment value of Pop Mart, and uses SWOT analysis methods to envision the future development of Pop Mart and draw analysis conclusions.
Analyzing U.S. Macroeconomic
Authors: Wang Zihao , Yang Yang
Published: September 2023

The Federal Reserve's recent movement to control inflation has brought up the most urgent problems for investors. As a result of households accumulating money throughout the early epidemic when they were stuck at home and receiving substantial assistance from the U.S. government, many can now make large purchases. However, the recent lockdowns in China are aggravating supply chain bottlenecks, and the conflict in Ukraine is reducing global food and fuel supplies. Due to this imbalance between supply and demand, the consumer price index is rising. U.S. headline inflation is currently reaching its multi-decade peak, and a tight labor market requires stricter monetary policy to control economic growth.
Analysis of Financing Difficulties for Small and Medium-sized Businesses and Solutions
Authors: Li Yibo
Published: September 2023

Small and medium-sized businesses in China have grown quickly in recent years, making them the largest and most dynamic group of businesses there. They play a significant role in the country's overall economy. However, small and medium-sized businesses are facing financing difficulties. Businesses financing is necessary for the future operation and development of a company, and it is also a necessary guarantee for the sustainable operation of the businesses. The method used in this paper is literature analysis. Therefore, this paper mainly analyzes the reasons for the financing difficulties faced by small and medium-sized businesses from three aspects: the financing difficulties of small and medium-sized businesses are mainly caused by their own characteristics, financial institutions such as banks, and imperfect laws and regulations. And then gives corresponding solutions. Small and medium-sized businesses have improved their comprehensive strength, improved the construction of banking and other financial systems, and the state has revised and improved laws and regulations.
Analysis of the Pet Insurance Market: Taking ManyPets as an Example
Authors: Guo Yutong , Wu Jiajun , Wang Mengxi
Published: September 2023

The pet insurance industry has experienced rapid growth in recent years, with many leading companies emerging in the market. This research study aims to provide a comprehensive analysis of these companies, with a particular focus on ManyPets. The study commences with an evaluation of the current market share of the pet insurance industry, offering a detailed analysis of the competitive landscape. The subsequent section presents an in-depth examination of the unique advantages offered by ManyPets, comparing them to other industry players. The research also delves into the efficacy of international marketing strategies utilized by ManyPets, providing valuable insights into how these strategies enhance its overall marketing efficacy. Furthermore, this study explores ManyPets' strategic partnerships and collaborative initiatives, including its advanced treatment qualifications, timely customer response, and 24-hour online diagnosis capabilities. A detailed analysis of these findings is presented, leading to the development of a comprehensive plan for the future development of ManyPets. Overall, this research provides a valuable and insightful examination of the pet insurance industry and the strategic advantages that ManyPets can offer.
A Study on China's Digital Trade Dispute Settlement Mechanism in the Perspective of CPTPP
Authors: Yan Xueying
Published: September 2023

In the rapid development of digital trade, the digital trade dispute settlement mechanism also needs to be updated and adapted accordingly, thus promoting China's discursive and equal participation in world digital trade. The volume of digital trade in China is growing rapidly, yet the corresponding digital trade dispute settlement mechanism has not yet formed a sound system. This contradiction has become an urgent problem to be improved and solved in the field of digital trade in China. By comparing the digital trade dispute settlement provisions between China's FTA and CPTPP, this paper analyzes the deficiencies of China's relevant provisions in terms of openness, procedure, and efficiency. Most of these deficiencies originate from the lagging nature of China's digital trade provisions and the imperfection of procedures. Based on this, this paper provides suggestions respectively on the problems above. This includes making special provisions for dispute settlement in the field of digital trade, improving the provisions on suspension of concessions, and establishing rules ensuring transparency. Specifically, this put a high bar on the selection of panelists, the public enclosure of hearings and documents, and the application of the Third-Party participation principle.
Chinese Manufacturing Industry in the Context of Industry 4.0
Authors: Li Zhuofan
Published: September 2023

The fourth industrial revolution, more popular known as Industry 4.0, has been developed for nearly 10 years since it was proposed, and has gradually evolved into a new revolution in manufacturing on a global scale. It is an era of opportunities for comprehensive digitalization. Through continuous exploration and development, the core technology of Industry 4.0 is constantly being explored and improved. China has written a manufacturing legend in the past 30 years, but its productivity still behind developed countries. If China wants to grow from the world's largest manufacturing country to a manufacturing powerhouse, it must grasp the general trend of Industry 4.0. Therefore, this paper explores the characteristics, core technologies and current global development trends of industry 4.0. And by analyzing the development data of Chinese manufacturing in the past ten years combined with Chinese government policies, the development status of Chinese Industry 4.0 and the problems encountered, some solutions and suggestions are put forward. Help enterprises understand the general environment and the technical characteristics of Industry 4.0, to formulate digital transformation and upgrading strategies based on their own characteristics and development needs.
The Anatomy of Global Financial Crisis: A Comprehensive Analysis
Authors: Deng Menghao
Published: September 2023

The topic of this article is an analysis of the 2008 Financial Crisis and its inspiration for the complicated economy under COVID-19 and the Russia-Ukraine conflict. The background of this article is that uncertainty and fluctuation occur frequently in the global macroeconomic and 2022s economic Nobel Prize draws attention to the research of financial crisis. The article will introduce the cause of the 2008 Financial Crisis in 3 aspects: Feds monetary policy, subprime mortgages, and credit default swaps. Then it will come to the consequence of the 2008 Financial Crisis with several exact examples. After that, changes due to the 2008 Financial Crisis will be introduced from 2 dimensions, which are Dodd-Frank Act and Basel III. That section also discusses the application of certain regulation or rules and their influence on the post-crisis era. In conclusion part, this article will show the significance of the 2008 Financial Crisis and its application to todays economic problems under a complex external environment.
Different Factors the Banks Can Use to Evaluate and Screen the Customers Credits
Authors: Li Yuang
Published: September 2023

The global economy has become increasingly volatile due to the facts such as wars and epidemics. Therefore, banks may suffer even higher risks from credit card default. This may cause a vicious circle. This paper aims to help the banks evaluate and screen the customer's credits based on different factors. Statistical methods such as ANOVA analysis or Binary logistic regression are used to study and assess the significance of other variables. The results demonstrate that several factors, such as given credit or marital status, are significant to the credit card default, and education may be considered the most critical factor.
Dilemmas and Responses to Chinas Cross-border Digital Trade Rules under the Perspective of the Personal Information Protection Law of the Peoples Republic of China
Authors: Wang Shujin
Published: September 2023

The international community has not been able to reach agreement on digital trade rules due to the different choices of value positions and divergent economic interests. The chap-ter on "Rules on the cross-border provision of personal information" in the Personal In-formation Protection Law of the Republic of China provides the basic framework for re-stricting and regulating cross-border data flows in China. It reflects China's value orienta-tion of attaching importance to digital sovereignty and security. The country's determina-tion to further integrate into world trade and compete internationally for economic bene-fits and political status. However, the current rules in the Personal Information Protection Law still have unclear standards, excessive restrictions and conflicts with other laws and regulations. Due to the conservative values of China, there are many rules that are not compatible with the CPTPP rules. It is necessary to interpret Chapter 13 of the Personal Information Protection Law and the general rules, and complete the alignment of several laws and regulations based on the relationship between higher and lower laws and special and general laws. Meanwhile, it is also necessary to refine the specific standards for data flow in practice, so as to finally realize the alignment with the CPTPP.
Analysis and Recommendation of Teslas Marketing Strategy
Authors: Liu Hang , Li Zhirou
Published: September 2023

As the increase in the global urgency of climate change, countries are devoting their resources in supporting the transformation to renewable energy. As a result, Electric Vehicle market become the hottest topic currently. Despise being the biggest company in leading the EV market, Tesla Incorporation now is facing a decline of its dominance as more and more other affordable vehicles come out to the market. This paper critically analyzed Teslas current marketing strategy and consumer psychology in the aspect of emotion and cognition and attitudes and persuasion to uncover the way that customers think. The author found out that Teslas current zero dollar marketing strategy is limited and needs further promotion. Therefore, Tesla has to improve its current strategies to accommodate the frequent-changing EV market. The paper recommends new strategies for Tesla to attract potential customers and maintain existing consumers based on the theory of Maslow's Hierarchy of Needs, the Self-Determination Theory, Cialdini's principles of persuasion and the elaboration likelihood model.
Applications of Cryptocurrency in the Metaverse
Authors: Zhao Tianzhang
Published: September 2023

The Metaverse and cryptocurrency have become a heated topics of discussion in society due to the rapid development of blockchain technology. However, there is a lack of research and prediction on the future application of cryptocurrencies on the Metaverse. Therefore, this paper reviews the historical development of the Metaverse through literature research and cause-effect analysis and combines the current development trend of new technologies (IoT, AI, NFT, etc.) related to the Metaverse and cryptocurrency with the current successful commercial applications or related academic research (Vtuber, virtual health care ophthalmology) to predict the future application scenarios of cryptocurrency on the Metaverse. This paper's main contribution is to provide an overview of the various cryptocurrency application scenarios currently being used in the Metaverse and predictions of the future development direction in light of the most recent technological trends, thus filling in any existing gaps in the cryptocurrency and related financial fields in the Metaverse. It serves as a resource for academics working on the creation of Metaverse technologies and crypto-currency application case development.
Comparative Analysis of Marketing Strategies of Estee Lauder and Lin Qingxuan in Response to COVID-19
Authors: Jia Shuyao
Published: September 2023

The multibillion-dollar cosmetic sector may suffer monetary damages as a consequence of COVID-19 in 2020. Employment had decreased by 3.91% and sales had plummeted by 7.4%. Marketers must understand the shifts in customer behavior and attitudes in order to develop new tactics when revenue and jobs are declining. The author will compare the online data, related literature and past paper to investigate the application of different marketing strategies used by two typical cosmetic brands during the pandemic. The two examples are Estee Lauder and Lin Qingxuan respectively. They both recognized the benefits of social media, live streams, and advertisement. However, Estee Lauder focused more on advertisements whereas Lin Qingxuan paid more attention to the social media factor. Such differences also lead to the differ of increasing sales. As a result, due to the tactics used, the sales income of both brands has increased a lot. However, further steps needed to be taken by Estee Lauder and Lin Qingxuan to maintain the leading positions in the cosmetic industry due to the competitive environment and uncertain future.
The Improvement of the Legal Protection System for Private Equity Investors in China
Authors: Zhang Huanchen
Published: September 2023

Private equity has become more common in recent years, and the number of investors involved is increasing. Participating in private equity investment can be very profitable, but there are also high risks, how to effectively prevent investors from encountering risks and ensure the good development of the industry is an important issue in front of us. The reason why private equity investors are vulnerable to risks is mainly due to two reasons, on the one hand, the high degree of information asymmetry in this activity, and on the other hand, because of the problems in China's relevant legal protection system, which is not yet perfect. Although China has promulgated some laws and regulations on the protection of the interests of private equity investors, there are still many loopholes in these laws and regulations, and they need to be improved, based on this, this article summarizes the problems existing in China's legal protection system for private equity investors, and puts forward suggestions for improving these problems, hoping to provide reference for relevant people.
The Merger between Rogers and Shaw
Authors: Chen Xi
Published: September 2023

The communication industry is an essential issue of people's livelihood, which has re-ceived the attention of government regulators and the public. As one of the largest mer-gers in Canada, the merger between Rogers and Shaw caused too much attention from the public. This paper discussed the status of the Canadian Telecommunication industry, the reasons why Canadian Government approved the merger, the potential risks of the merger to the participants in the communication market and the influence of Rogers service dis-ruption on national business and the merger. In addition, on the basis of macroeconomic theories, the author provides some remedial and preventive measures to combat similar future risks as well as the short-term and long-term effects of restrictions on the merger. At the last, the paper claims that the merger will increase the market power of Rogers, and it requires Canadian government to take action to regulate the telecommunication industry to improve peoples welfare because it closely connects with everybodys life.
Analysis on the Marketing Strategies of Cultural and Creative Products Based on Case Study of Beijing's Palace Museum
Authors: Qi Xueyuan
Published: September 2023

With the improvement of people's spiritual and cultural needs, cultural and creative industries are rising all over the world. Museums are pioneers and important carriers of cultural and creative industries. A good industrial strategy should be consumer-centric. The Palace Museum has played a leading role in the domestic cultural and creative industry and has successfully attracted many consumers with its excellent marketing concept. However, there are still some shortcomings in the commercialization of museums' creative cultural products. This article takes the Palace Museum as an example to explore the commercialization strategy of the cultural and creative industries. Through literature analysis, this study analyzes the development and industrial strategy of cultural and creative industries and puts forward suggestions to improve the development status of cultural and creative industries. Cultural and creative industries can optimize the product mix from the perspective of customers and design practical products with innovative thinking. The culture and creative industry should deliver third-party services and improve the logistics system. This paper also suggests to use of new media propaganda channels and to pay attention to intelligent propaganda.
The Application of Cryptocurrencies in the Metaverse
Authors: Lou Zheming
Published: September 2023

In recent times, the utilization of cryptocurrencies in the Metaverse has garnered increasing attention, with the advent of blockchain technology and the surge in popularity of the Metaverse. This investigation endeavors to ex-amine the implementation of cryptocurrencies in the Metaverse, as well as its influence on the cryptocurrency market and the progression of the Metaverse. This study adopts the method of combining literature review and case analysis, first sorts out the application scenarios of cryptocurrencies in the Metaverse, including transactions, games, virtual assets, etc.; then sum-marizes the application scenarios of cryptocurrencies in the Metaverse through case analysis Advantages and challenges, including decentralization, security, traceability, etc.; Finally, the development trend and prospect of cryptocurrency in the metaverse are discussed, and the impact of this appli-cation on the cryptocurrency market and the development of the metaverse is analyzed. The results of the study show that cryptocurrencies have great application potential in the Metaverse. First of all, the decentralized nature of cryptocurrencies can guarantee the security and traceability of transac-tions and assets in the Metaverse. Secondly, the circulation and use of cryp-tocurrencies can also promote economic development and prosperity in the Metaverse. However, the application of cryptocurrencies in the Metaverse al-so faces many challenges, including transaction speed, user experience, and compliance.
Analysis of Hidden Danger in Open Water Swimming Competition
Authors: Zhang Xiaoxuan
Published: September 2023

Open-water swimming is an exercise that can enhance the athlete's physical fitness. Even though different swimmers enjoy swimming in open water competitions, there are still safety consequences with this competition, and people must plan this hidden danger before the event. Athletes swim in open-water swimming competitions in lakes, rivers, and oceans. The difference between open-water swimming and traditional swimming in swimming causes much more uncertainty. This essay will take place on all the potential threats in an open-water swimming event. The essay will be analyzing in different aspects of the open water competition. First is the natural landscape, temperature, water quality, and water flow. All of these will affect the athlete's performance. Second, the emergency that can happen to the athletes. For example, body issues, cramps, or low body temperature. Third, the athlete's body condition, some of the athletes might have some body issues that do not fit this event, which will cause some additional problems for the hosts of the swimming event. Fourth, the ethics issues in the sporting event. With a sport that includes a big group of people attending it, there will be some unethical moves to get a higher rank.
The Impact of Delayed Retirement Policy on Chinas Labor Supply
Authors: Jia Jingchun
Published: September 2023

The issue of aging and delayed retirement is one of the key topics of research today, and researchers have studied the effects and problems of aging and delayed retirement policies on different aspects of society, but there is always a lack of uniform explanation for the issue of the impact of delayed retirement policies on Chinas labor market. Therefore, this paper explores the impact of delayed retirement policy initiation on Chinas labor supply by means of data analysis and policy research. It is found that the impact of the delayed retirement policy on Chinas labor supply is mainly fourfold. First, at the short-term level, it leads to a greater labor supply than demand. Second, at the long-term level, it can alleviate part of the labor shortage caused by aging. Third, it can promote the accumulation and full utilization of labor capital. Finally, delaying retirement may cause the crowding out of labor jobs for young people. This shows that the impact of delayed retirement policy on Chinas labor supply is both positive and negative. A reasonable retirement policy can ensure a reasonable supply of labor force in the long run, thus ensuring economic development.
Research on the Business Model and Brand Strategy of Fast Fashion BrandsTaking ZARA as an Example
Authors: Yan Youjun
Published: September 2023

With the young people's pursuit of fashion, some successful clothing brands accurately grasp the needs of customers, enhance their brand value and create a unique business model. This paper will take fast fashion brand ZARA as an example, use literature analysis method to accurately explore its business model and brand strategy, summarize ZARA's advantages from the perspectives of ZARA's history, designer strategy, supply chain and marketing strategy, and conduct a comparative study with Uniqlo, which is also a strong fast fashion brand. Compare two brand companies in the same supply chain system of different sales models. Finally, through the analysis of the two main problems ZARA faces, the paper proposes the direction worth studying in the future, summarizes the successful experience and puts forward effective suggestions.
Analysis on ANTA's Brand Competitiveness Based on Its Current Marketing Status
Authors: Liu Zeyu
Published: September 2023

Nowadays, Chinese sports brands are booming. Anta has become one of the most competitive sports brands in China. This paper aims to analyze Anta's current marketing strategies and existing problems and provide some suggestions for Anta's future development. Literature analysis is used in this case study. The research summarizes Anta's brand image and marketing strategy, namely innovation and vertical integration operation mode. The vertically integrated operation mode has helped Anta cut off redundant trading links and transaction costs and also helped it achieve a balance between production and sales. Anta's ability to innovate enables its products to constantly apply new technologies and become more competitive with other sports brands. However, Anta still lacks competitiveness in the international market, which is reflected in fuzzy product positioning and low consumer loyalty. The study suggests Anta should cultivate more competitive core technologies. In addition, Anta should also build closer ties with consumers through social media platforms such as Bilibili and TikTok.
Conceptualizing Teacher Professional Identity in Tertiary Education
Authors: Alamoudi Khadija A.
Published: September 2023

This study attempted to conceptualize Saudi EFL teacher’s professional identity and the vital role it plays in educational process. Mixed methods’ design was used to answer four research questions using a questionnaire comprised of 14 elements in three subsections: the subject matter field (4 statements), the didactical field (6 statements), and the pedagogical field (4 statements) and semi-structured face-to-face interviews. The 491 randomly selected participants who agreed to take part in the study were aware of the constructs underlying the formation of their professional identity but exclusively confined these constructs to their instructional experience. Future researchers should conduct more comprehensive studies to cater for other constructs that underpin EFL teacher’s professional identity in the Saudi context.
Kebertahanan Budaya Tembang Macapat dalam Tradisi Masyarakat Madura (Mengungkap Nilai-Nilai Pendidikan Islam)
Authors: Nisa Dewi Chairun , Siswanto Siswanto
Published: September 2023

This research focused on the reason Madurese community holding on the culture tembang macapat, islamic education values on tembang macapat culture and reading method tembang macapat to reveal Islam education values. This research used descriptive qualitative method in ethnography type, which means study research based on the whole culture. The result of this research is Madurese community still holding on macapat culture so it wouldn't extinct eroded by the times and the effort was do even macapat, arrange tranings the main things is concerning to macapat tembang, especially the teachers to developed onto educator. There are islam education values in macapat tembang such as faith value, in tembang artatĕ 'layang Pendowo: tasawuf, worship value, in tembang artatẻ ‘layang candrajagat, and morals value, in tembang artatẻ ‘layang. To read tembang macapat is in one stanza taken 4-4 syllables with play cengkok