bluuebunny/crossref_metadata_2025 huggingface dataset:
PERFORMANCE IMPROVEMENT OF HOUSEHOLD REFRIGERATION SYSTEM USING VARIOUS NANO ADDITIVES-A REVIEW
Authors: Arumuganainar K. , Sivakumar N. , Jeyaram A. , Jeeva G.Subbiah , Rajasekaran C.
Published: June 2024

Nano-based refrigerants, which are both energy efficient and ecologically beneficial, are currently being favored. The latest development, possibilities, in addition to research of nano-base refrigerant in refrigeration system is discussed in this study. It was discovered that different thermal properties of nano refrigerants have been observed to be favorable. Reduced power consumption, increased (COP), enhanced pressure fall characteristic of nano-oil, and increased conductivity of heat of mixture-refrigerant are just a few of the benefits. As a result of this study, nanoparticles appear to be a strong contender for inclusion in a standard refrigeration system.
FE-BASED FATIGUE ANALYSIS OF UNNOTCHED COMPOSITE LAMINATE USING STIFFNESS DEGRADATION APPROACH
Authors: Sahoo Pradeep Kumar , Pradhan Bikash Kumar
Published: June 2024

The composites such as carbon fibre reinforced polymer (CFRP)/ glass fibre reinforced polymer (GFRP) composite material are being extensively used in aerospace industries for aircraft primary structural elements. The fatigue evaluation of composites is very complex and challenging. To the authors' knowledge, no computational tools are available to predict the fatigue life of composites. This project aims to carry out an FE-based fatigue analysis to estimate the fatigue life of GFRP composite aircraft structural elements by performing progressive damage growth analysis (PDGA) based on the stiffness degradation rule up to last ply failures (LPF). A glass fibre-reinforced plastic (GFRP) composite laminate, according to the Chinese standard of materials testing GB/T1447 2005 [1], is considered in the analysis. Two stacking sequences [45/90/-45/0]s and [45/0/0/-45]s are considered. First, the static analyses are conducted on GFRP composite laminate for various applied loads using LPF-based PDGA to determine the static strength of the laminate using Tsi-Wu failure criteria. Then, a similar procedure using the Tsi-Wu failure criterion is followed for the fatigue analyses to assess the fatigue strength of the laminate with the above two stacking sequences by using S-N data of the unidirectional composites for longitudinal, transverse and shear directions. FEA predicted fatigue strength results are slightly more than the experimental results. This trend may be because the delamination and debonding occurring in the experiment (which is a real scenario) are not considered in FEA. The error %age in fatigue strength for 103 cycles is of the order of 5% for [45/0/0/-45]s laminates and 7% for [45/90/-45/0]s laminate. This study is essential for evaluating the structural integrity of composite airframe structures.
SYNTHESIS AND CHARACTERIZATION OF CuO/NiO/ZnO NANOCOMPOSITES
Authors: K S Bhargavi , Bose Anandita
Published: June 2024

Over the past ten years nano science and technology have become the cutting edge of science and technology. The morphology, composition, size, crystallanity, shape of a nanoparticle plays a significant role in determining its intrinsic properties. To achieve a uniform metal response, samples were synthesized using the chemical sol-gel method. Scanning Electron Microscopy, Fourier Transform Infrared Spectroscopy was used to characterize the composite samples. The presence of characteristic peaks of the nanocomposites revealed the successful preparation of CuO/NiO/ZnO nanocomposites.
MUNICIPAL WASTE MANAGEMENT SYSTEM IN URBAN AREAS
Authors: B N Ravi Kumar , Joshi Anand K
Published: June 2024

Rapid increase in different types of hazardous waste due to continuous economic growth, industrialization and urbanization is becoming a major problem for government to ensure effective and sustainable waste management. The transport, separation, handling and discarding of wastes needs to be properly managed without affecting the environmental health. At present, there is no such system of separation of dry, wet and metallic wastes. This process proposes an Automated Waste Separator (AWS) which is a simple and economical separation system for domestic purpose in the most economical and effective method. This report proposes implementation of an advanced waste separator. The waste has to be separated and monitored properly so as to gain the golden property of the waste by recycling. Also if the waste is handled manually then there is a chance of spread of diseases and various infections. If the waste is handled with fast working separator machine and a data of separated waste then it reduces the chances of various diseases by keeping it far away from workers and helps industries to make a great profit by recycling them at their required pace. The separated dry materials like plastic glass can be further recycled, the metallic waste can be melted and re-used. The wood waste can be converted into briquette and wet waste is converted into manure. This work proposes an Automatic Waste Separator (AWS) which is a cheap, easy to use solution.
DISCUSSION ON MECHANICAL BEHAVIOUR OF CRANIAL IMPLANT THROUGH FE SIMULATION BASED ON CT IMAGES
Authors: A Karthik Narayanan , V Mugendiran
Published: June 2024

Construction of patient’s specific cranial implant with a porous structure improves the implant design, surgical planning, implant-tissue interaction and surgeon's accuracy. In the last few decades, even though many researches have underwent in developing bio implant materials for cranioplasty, surgeons are still facing difficulties in developing optimal design for safe and more accurate reconstruction of cranial implant. In this study, CT SCAN containing voxel data based DICOM images of the patient skull is converted into triangle data based STL file. The temporal damaged portion of the skull is reconstructed into a 3D patient specific cranial implant using available commercial software. The mechanical performance of reconstructed cranial implant with different bio - implant materials (Poly Ether Ether Ketone (PEEK), Poly Methyl Metha Acrylate (PMMA) and Titanium alloy (Ti6Al4V)) and external deformity by two fixture conditions (8 and 10 fixation points) has been carried by finite element study. The results reveals that, Ti6Al4V shows less deformation and PEEK exhibit lesser equivalent stress under 15 mm Hg of intracranial pressure when compared to other selected bio - materials.
ANALYTICAL STUDY OF INTERNET ADVERTISING AND MARKETING AT PARAGON SHOES
Authors: Baghel Ravindra
Published: June 2024

This study was conducted to determine how different online marketing tools used in various industries such as Word of Mouth (WOM), online chat and email advertising affect brand perception and consumer purchasing decisions. The goal is to study the effects of different online marketing tools and techniques, WOM, online chat and email, on brand perception and consumer purchase decisions. There are many factors that influence consumer purchase decisions and the development of specific brand perceptions, but the most important factors that play an important role in changing consumer brand perceptions and purchase decisions are WOM and behavior. it has three variables. The results show that Karachi residents who are active on the Internet prefer WOM over the other two variables, namely online chat and email advertising. Various companies use online WOM marketing strategies to attract potential customers and influence their purchase decisions and brand perception. In Raipur and Durg, there are no common factors influencing consumer purchase decisions and brand perception development. WOM is consumer driven and is one of the cheapest online marketing methods used by many companies and proven to be effective.
ENHANCING THE LISTENING SKILL OF TERTIARY LEVEL STUDENTS USING WEB SERIES AND MOVIES
Authors: S Hema , S. N. S Gandhimathi
Published: June 2024

Watching web series and English movies can significantly aid in language learning. They provide students with authentic speech, vocabulary, culture, and accents. Additionally, watching with subtitles can help improve listening and comprehension skills. It is a highly effective and enjoyable method to learn a new language. By watching shows and movies, students can learn how native speakers communicate in various situations and contexts. Listening is an essential skill when it comes to language learning. It facilitates improving speaking skill and introducing learners to new vocabulary and grammar in context. As a result, listening is a crucial element in language acquisition and communication. Watching web series and English movies can improve engineering students' listening skill. They can learn various accents, dialects, and jargon, practice critical thinking, improve comprehension, and become motivated to learn more. The study determines how English movies and web series improve the listening skill of Engineering students and also analyses how audio-visual resources help improve the student's listening skill. This study uses a quantitative method; a survey was conducted among engineering students. A total of 66 responses have been obtained from the survey. The study's main findings have proved that audio-visual resources significantly improved students' listening skill. Students who were taught using audio-visual resources scored higher on the post-test than those who did with the traditional method. Moreover, students utilising audio-visual resources have shown increased satisfaction, engagement, and confidence in their listening skills. Moving forward, the research aims to devise data-driven guidelines and best practices to integrate web series and films into diverse academic disciplines seamlessly.
AN EMPIRICAL STUDY ON THE EVALUATION OF GOVT. POLICIES OF TECHNICAL TRAINING IN UDHAMPUR DISTRICT OF J&K
Authors: Raj Dr. Som
Published: June 2024

Technical training and knowledge both are the engine of economic growth and social development of any nation. Nations with a better level of technical training adjust more effectively to the challenges and opportunities of the country’s work. As India moves progressively towards becoming a knowledge economy, it becomes increasingly important that the country should concentrate on the development of technical education and skills development and the same skills have to be appropriate with respect to the existing economic scenario. For providing skills since the time of independence, ITIs were set up in all the districts of the J&K in 1958 and the thrust of ITIs was on imparting a more fundamental type of technical training. The present study is based on primary study and confines itself to Industrial Training Institutes. Among all districts of J&K UT, Udhampur is one of the hilly districts where ITI was opened during the period of sixties for imparting knowledge and technical education about specific trades among the beneficiaries of the district. In this backdrop, an attempt has been made in the current study to make an empirical study on the evaluation of Govt. policies of technical training in Udhampur district of J&K. Technical training through skill development has made a significant difference in the stability of working days among beneficiaries in the study area (beneficiaries are defined those who acquired formal training). Hence technical training and skill development has made a significant difference in the social security such as stability of working days among the beneficiaries under study.
USING MOOCS TO ADDRESS THE SKILLS GAP IN THE 4THINDUSTRIAL REVOLUTION (4THIR): OPPORTUNITIES AND CHALLENGES
Authors: Katoch Om Raj , Parray Ashaq Hussain , Manhas Shamboo Nath
Published: June 2024

With the increased integration and automation of technology, industries, and society, the Fourth Industrial Revolution (4thIR) conceptualizes a transformation in almost every sector, including education. The 4thIR has the potential to elevate global income levels and improve the quality of life for people around the world. Due to this, the education system is set to expand as we provide industries with skilled workers who can support the expansion of existing industries. It is imperative to have highly skilled and knowledgeable human resources in order to compete in today's market. Massive open online courses (MOOCs) are becoming increasingly popular in 4thIR educational environments and have been identified as one of the most effective ways to enhance skills and collaborative learning among youths.MOOCs are the types of innovative academic teaching and learning model based on e-learning have grown tremendously over the years. These are cost effective, less time consuming, easy to access, no attendance required and no limit of enrolment. The present study is carried out with the aim of analytically analysing the use of MOOCs to address the skills gap in 4thIR - opportunities and challenges. MOOCs have been found to benefit the weaker sections of society and people who work at home, ensuring equal access to higher education. MOOCs offer many notable opportunities, including flexibility of learning, access to education wherever you are, equity in education, elimination of geographical barriers, ability to explore global perspectives, digital learning, self-paced learning, global access, enrolment in large numbers, and Web-based content for learners. Additionally, MOOCs were also found to have several challenges, including proxy assessments, internet failures, language barriers, and not every learner is tech-savvy. To control proxy assessments, ensure Internet connectivity, and encourage digital literacy from day one, a system needs to be developed.
EVOLUTION OF LGBT RIGHTS IN INDIA
Authors: Mandeep Dr.
Published: June 2024

Lesbian, gay, bisexual, and transgender (LGBT) rights have evolved rapidly in recent years. India has been successful in repealing its colonial eralegislation discriminating the homosexuals and transgender identities. The framers of the Constitution have used the expression ‘person’ under Article 21, which is non-discriminatory. However, the LGBT community has been deprived of their fundamental rights until pronouncement of the landmark judgment of Navtej Singh Johar v. Union of India in 2018 bythe Hon’ble Supreme Court of India. The landmark judgment decriminalized consensual homosexual intercourse under Section 377 of the Indian Penal Code on Unnatural Offences. The research paper attempts to provide an overview and study the evolution of LGBT rights in India with leading case studies.
GLOBALIZATION AND SMALL-SCALE INDUSTRIES: A BLESSING OR CURSE?
Authors: Das Ajanta
Published: June 2024

Globalization refers to the growing interdependence of national economies worldwide, driven by the rapid movement of goods, services, technology, and capital across borders. This process is closely linked to advancements in science and technology, as well as the free movement of laborers from one country to another. It encompasses the removal of trade barriers among countries, offering various benefits to different stakeholders. This global integration occurs through three primary channels: trade in goods and services, movement of capital, and the flow of finance. In the context of India, globalization is often understood as "integrating" the country's economy with the world economy. The impetus for globalization in India came from the new economic policy introduced by the Government in July 1991, under the guidance of the IMF and the World Bank. The small-scale sector holds a prominent position in the Indian industry, contributing significantly to production, exports, and employment. Consequently, this study aims to examine the effects of globalization on the Micro, Medium, and Small-Scale Industries or simply small-scale industries (SSI). The main objective behind this research work is to highlight and compare the overall performance shown by the small-scale industries of India before and after the Economic Reforms, especially the changes brought up by Globalization. The study period spans from 1973 to 2007, and the analysis is done on the basis of secondary information.
EMERGING TRENDS OF E-RECRUITMENT IN INDIA: CHALLENGES AND OPPORTUNITIES
Authors: Smriti Dr. Ani , Kumar Mr. Rajesh
Published: June 2024

The Internet plays a central role in e-recruitment by providing a wide range of tools and platforms that make the entire hiring process more efficient, cost-effective, and accessible to both employers and candidates. It has transformed the way talent is sourced and hired in the digital age. E-recruitment is the latest trend, and it has been adopted by every organization. Many organizations use e-recruitment to post jobs on websites, accept resumes on the Internet, and correspond with applicants by e-mail. The main factors in e-recruitment are the value-added services provided by the job sites, cost-effectiveness, speed, providing customized solutions, helping to establish relationships with HR managers, and facilitating the brand building of the companies. Despite the inherent benefits, specific challenges are also associated with the e-recruitment process. The practice of using digital platforms for talent acquisition is rapidly reshaping recruitment prospects in India. This research paper delves into the emerging trends, challenges, and opportunities associated with e-recruitment and the transformative potential that it holds for organizations seeking to acquire top talent. In the digital revolution, India's e-recruitment landscape is marked by diverse trends. The adoption of artificial intelligence (AI) and automation, the proliferation of mobile recruitment, and the integration of social media platforms are shaping how organizations connect with potential candidates.
FROM INSIGHT TO EXCELLENCE: LEVERAGING ARTIFICIAL INTELLIGENCE FOR HR PERFORMANCE MANAGEMENT
Authors: Varghese Aaron
Published: June 2024

This research paper explores the transformative potential of Artificial Intelligence (AI) in Human Resource Performance Management. The study investigates how HR managers can leverage AI to streamline the selection process, enhance training and development, and predict personality traits for effective talent management. AI-based interviews are shown to positively impact employee performance, while empowering HR managers with valuable insights. By reducing human errors and facilitating real-time feedback, AI-driven coaching facilitates continuous improvement within the workforce. Furthermore, the paper delves into the historical evolution of Human Resource Management in businesses, providing a comprehensive understanding of the various stages in HR management. Through this examination, the paper sheds light on the promising future of AI-infused HR practices in fostering organizational success and employee growth.
"SOCIAL SPHERE REVOLUTION: AI'S IMPACT ON TRANSFORMING SOCIAL MEDIA MARKETING"
Authors: N. Subha Ms. , M. Gowtham Mr. , S. Jegan Mr. , Lingeshwaran M Mr.
Published: June 2024

The fusion of social media with artificial intelligence (AI) has sparked a revolutionary change in the dynamic world of modern marketing. This chapter, titled "Social Sphere Revolution: AI's Impact on Transforming Social Media Marketing," delves into the profound shifts occurring in the landscape of social media strategies. As AI technology continues to mature, its integration with social media marketing has ushered in a new era of personalised, engaging, and data-driven interactions between brands and their audience. This chapter begins by demystifying the role of AI in social media marketing, explaining its underlying principles and the ways it redefines conventional approaches. AI's impact extends to influencer identification, relationship management, and real-time interactions through chatbots and virtual assistants, all contributing to enhanced user experiences. Furthermore, the chapter explores AI's influence on content creation and curation, demonstrating how AI-generated materials coexist with authentic brand narratives. It delves into the intricacies of AI-powered social advertising and precision targeting, outlining strategies for maintaining ethical practices in an era of data-driven marketing. With a focus on the importance of ongoing learning and adaptation, the chapter ends by imagining the trajectory of AI in social media marketing in the future. It offers a curated list of resources, tools, and platforms, empowering marketers to navigate the evolving landscape with confidence. Ultimately, this chapter invites readers to embrace the Social Sphere Revolution, where AI and automation synergize to redefine the possibilities of connecting, engaging, and building meaningful relationships in the digital age.
THE MORAL MIND: DECODING THE PSYCHOLOGY OF BUSINESS ETHICS
Authors: Negi Sunder Kala
Published: June 2024

The complex terrain of moral judgment within the business world is explored in "The Moral Mind: Decoding the Psychology of Business Ethics". Present study analyzing the interaction between cognitive processes, psychological variables, and decision-making frameworks. Furthermore, it focuses on the dual process theory, highlighting the interplay between intuition and deliberation. Examined how emotions and intuitions affect moral judgments, emphasizing their fundamental importance in influencing decisions. This chapter emphasizes the significance of personal values in shaping ethical behavior, navigating the intricate terrain of moral identity. It also scrutinizes the impact of social dynamics and conformity, drawing from Asch conformity experiments and groupthink as illustrative examples. It dissects ethical leadership's impact on organizational culture and scrutinizes cognitive biases in ethical decision-making, particularly heuristics. Study findings elucidates the dissects mechanisms of moral disengagement and offers practical tools, such as Rest's Four Component Model, for navigating ethical dilemmas and decision making process. It advocates for strategies to address ethical blind spots and emphasizes the importance of cultivating awareness to mitigate cognitive biases. In essence, "The Moral Mind" unveils the intricate fabric of business ethics, providing profound insights into the psychology of ethical decision-making. It fosters ethical awareness and principled decisions in the corporate world, guiding toward greater ethical conscious business environment.
INFLUENCER MARKETING
Authors: Rajesh Dr. Rajshree , R Jayasri Dr.
Published: June 2024

Evolution of Digitalisation and Advancement in Communication has taken over the traditional marketing and a new offshoot of marketing that has been developing in this digital world is the Influencer marketing. This emerging marketing is bringing an impact on the consumer usage and buying behavior. There are various dimensions to be understood under this. There is lot of opportunities for research in this booming marketing strategy. This chapter gives a basic understanding of the concepts, types, advantages and disadvantages and its growth in marketing world.
AI-DRIVEN CUSTOMER SEGMENTATION: UNLOCKING VALUABLE INSIGHTS FOR PRECISION MARKETING
Authors: Nithyalakshmi M
Published: June 2024

Customer segmentation plays a crucial role in precision marketing strategies, enabling businesses to effectively target their offerings and deliver personalized experiences. Traditional segmentation approaches often rely on demographic or transactional data, which may not capture the complexities of customer behaviour and preferences. However, the advent of artificial intelligence (AI) has revolutionized customer segmentation by leveraging advanced algorithms and machine learning techniques. This article explores the power of AI-driven customer segmentation in unlocking valuable insights for precision marketing, highlighting its benefits, challenges, and practical applications in the marketing industry.
KNOWLEDGE SHARING IN HEALTHCARE SYSTEM
Authors: Rayan Dr. Antonette Asumptha J , Muralidharan Mr. Arjun , Joavani J Dr. Lourdes , Xavier M. Collin Joseph , Fernandez Dr. John Kennedy
Published: June 2024

The purpose of the research study is to evaluate maintenance of health care information systems with theory of Planned behavior focusing on knowledge sharing. India’s healthcare delivery system is categorised into two major components - public and private. The government, i.e. public healthcare system, comprises limited secondary and tertiary care institutions in key cities and focuses on providing basic healthcare facilities in the form of primary healthcare centres (PHCs) in rural areas. The private sector provides majority of secondary, tertiary, and quaternary care institutions with major concentration in metros, tier-I and tier-II cities. India's competitive advantage lies in its large pool of well-trained medical professionals. India is also cost competitive compared to its peers in Asia and western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe. The low cost of medical services has resulted in a rise in the country’s medical tourism, attracting patients from across the world. Moreover, India has emerged as a hub for R&D activities for international players due to its relatively low cost of clinical research. Hence a research on such topic will be the crux of the hour.
CONSUMER ENGAGEMENT THROUGH SOCIAL MEDIA MARKETING-REVIEW
Authors: Taneja Dr .Girish , Sarangal Samriti
Published: June 2024

This study attempts to analyze existing research on consumer engagement on social media sites and to comprehend how users behave when using these platforms to engage with brands. It is regarded as the fundamental instrument for interacting with customers. This study intends to examine how social media is one of the most efficient ways for businesses to engage with their target market. Millions of individuals use social media platforms like Facebook, Instagram, Twitter, and LinkedIn, making it crucial for businesses to reach this sizeable market. In order to grasp the notion of consumer engagements through social media with respect to many disciplines, such as sports, education, entertainment, etc., different studies have provided their own perspectives.
AN ANALYTICAL STUDY ON TRENDS AND DEVELOPMENTS IN INDIAN BANKING SECTOR
Authors: Sujatha G.V. , B. Mathivanan Dr.
Published: June 2024

Banking Industry in India has seen different phases and today it is proven to be a well-established system. Indian Banking Industry is considered to be fundamentally strong which is spearheaded by Reserve Bank of India. In India Banks may be classified as Public Sector Banks, Private Sector Banks, Regional Rural Banks, Co-Operative Banks and so on. The Industry has seen unprecedented growth and diversification over a period of years. Across the world, the assets of the banks will include financial sector assets, it can be considered as close to 70%. In case of emerging markets this is comparatively less. It is estimated that in most of the emerging markets mostly domestic banks would dominate the business of banking. These figures are less in under developed economies. As compared to other countries Internationalization of Banking in India is Minimal. Internationalization is defined as the share of foreign owned banks as a percentage of total assets to the domestic banks. This trend is not uniform across the regions in the world. The Banking Industry in India has seen series of developments during the last decade. The Covid-19 and its effect across the world have changed the way people were banking. After this Indian Banking Industry has seen revolution in the usage of UPI and this can be considered as UPI revolution. After the advent of Artificial Intelligence and Machine Learning more experiments are happening in this Industry, the scope and scale of activities is more machine based and the intervention of human beings is becoming very minimal. The current paper is an attempt made to trace the trends and developments in the field of Banking Industry in India. The paper tries to explore Indian Banking System.
WORK-LIFE BALANCE PRACTICES AND ITS IMPACT ON EMPLOYEES WORKING IN HOTEL INDUSTRY IN INDIA
Authors: Singh Monika , Sreenivasan G.K.
Published: June 2024

This article reviews work life balance and its impact that inspire employees more in control of their personal life, work life and family life. It helps in growth of employees individually and further development of hotel industry, one of the major components of service industry and is closely affiliated with travel and hospitality industry. Due to the different factors affecting hotel industry business such as competition “marketing trends”, 24x7 working hours, seasonality, technological changes etc., the increasing workload of the staff generates heavy demands for night shift and long-working-hours. It develops certain negative impacts on the organization like employee’s turnover, work life imbalances thus producing demand for semi-skilled and unskilled labour and staff forever. Therefore, the hotel industry is required to maintain good and harmonious work life balance of the staff, so that the negative impacts is minimized. This piece of work reviews the effectiveness of different work life practices prevalently followed in hotel industry. This work is based on primary and secondary data.
TOURISM GOVERNANCE: A WAY TO SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS
Authors: Shrivastava Dr. Deepa
Published: June 2024

Sustainability of destination is the concern of most of the destinations. Now the destinations are viewed not only from economic and financial perspective but also how it affects others directly and indirectly. Governance and its implementation by the stakeholders can make the destinations sustainable. Governance is not only the way to design structures and framework but it is the alignment of interest of all the stakeholders for long term perspective by building trust, transparency, and accountability. Conflicting interest can be aligned by bringing all the stakeholders as the part of policy designing with concerns for sustainability. India needs to design and implement destination governance. As new destinations are been developed with various policy initiatives, governance can be inbuilt to make destinations more sustainable.
RISK RETURN ANALYSIS OF THE TOP PHARMACEUTICAL INDUSTRIES
Authors: Kumar B Preetham , Sekar S Guna
Published: June 2024

This study analyzes the risk-return characteristics of the pharmaceutical industry, using data from NSE Finance Index and Moneycontrol.com. It focuses on five selected pharmaceutical companies over a decade, aiming to provide investors with a comprehensive understanding of their risk-return profile. The analysis uses financial ratios like ROI, ROE, and Beta to assess the unique risks and opportunities faced by pharmaceutical companies in the financial services sector. The study employs regression equations and average returns to determine the level of risk associated with each company and identify those with the highest returns. The anticipated outcome is valuable insights for investors seeking to maximize returns while effectively managing risks. The ranking of sample pharmaceutical companies based on their returns will help identify companies with strong performance and potential for future success. This research contributes to existing literature on risk-return analysis in the pharmaceutical industry, providing useful information to investors, financial analysts, and stakeholders. By enhancing understanding of the risk and return characteristics of pharmaceutical companies, it supports stakeholders in making informed investment decisions in this sector.
ROLE OF CHAT GPT IN EDUCATION SYSTEM – TRANSFORMING THE FIELD OF EDUCATION WITH ARTIFICIAL INTELLIGENCE
Authors: Mishra Mr. Aditya , Tilak Dr. Pranati
Published: June 2024

Although technology has always been vital to education, its application is now more widespread than before because of the growing accessibility of smart devices and web-based curricula. Artificial intelligence is being applied in education in a wide range of ways to support students' learning. AI makes it possible to access teachers and lessons around-the-clock, from anywhere. Based on AI algorithms, AI can be used as a teaching tool to help students reach their objectives by giving them tailored feedback on their assignments, quizzes, and other assignments. Everybody's life could be made easier by artificial intelligence through automation because it can perform menial jobs, saving people time on tedious chores like organising emails or retrieving files. The present paper discusses the role that is played by emerging technologies in artificial intelligence in the filed of education.
CREATING AND IMPLEMENTING AGILE BUSINESS MODELS: DESIGNING PRACTICE BASED STRATEGIES
Authors: Ghosh Dr. Subrata , Barman Dr. Arup
Published: June 2024

The constantly changing business scenario is extremely challenging to manage and prosper. The current VUCA (Volatile, Uncertain, Complex, and Ambiguous) world which defines unpredictable change that includes dynamism, disruption, swift modifications, complication, extreme competition, instability etc. and these changes disrupt the effective business operation and need innovative strategies including new business model development to combat the turbulent situation, operate successfully, and gain competitive advantage. Innovation in business models refers to the creation of innovative arrangements of resources and transactions to establish or expand markets. In contrast to innovation in products and procedures, the business model needs to be innovative and focuses on exploring and grabbing opportunity in the market. The agile business model encounters the conventional models of innovation and flexibility. The basic concept comprises of four basic approaches viz. simplification of structure, collaboration, adapt self-sufficiency for innovation, and inspire creativity (Bock & Gerard, 2014).This chapter focuses on how an organization can create and implement agile business model.
FUTURISTIC TRENDS IN LOGISTICS AND SUPPLY CHAIN OPERATIONS MANAGEMENT
Authors: Desai Dr. Saloni , Kalse Dr. Anjali , Babu Dr. D. Henry , Ngah Prof. Dr. Abdul Hafaz
Published: June 2024

This chapter explores the futuristic trends in logistics and supply chain management. It covers a wide range of topics, including the importance of logistics and supply chain operations in the economy, the changing landscape in supply chain management, the growth of these operations, emerging trends such as advanced technology applications, sustainability practices, e-commerce influence, globalization versus localization, technology’s role in driving excellence, and the impact of these trends on the economy and society. The roadmap for leaders and decision-makers is also discussed, considering key considerations when adopting new technologies or practices and strategies for aligning with future trends while managing risks. Overall, this chapter provides valuable insights into understanding and navigating the future outlook for logistics and supply chain operations management industries.
ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN THE WORKPLACE: A SCOPING REVIEW
Authors: Nambiar Vaishnavi , Singh Dr. Suyesha
Published: June 2024

The fusion of machine learning and algorithms of artificial intelligence has transformed management and decision-making processes in a variety of industries. This paper examines the various ways through which AI is being used to improve workforce engagement, strategic planning, and organizational effectiveness. AI-driven solutions allow data-driven insights, predictive analytics, and automation by utilizing massive datasets, helping managers make wise decisions. Previous literature has shown how AI is being used rigorously in the workplaces to optimize organizational outcomes. However, there still remains scope for further research in the field. The optimization of management processes and the emerging field of AI algorithms and machine learning applications are explored in this scoping review. This study purports to offer a detailed overview of the different ways AI and machine learning tools are used to improve organizational effectiveness with an emphasis on synthesizing and mapping the existing literature. Findings suggest that AI and Machine Learning can elevate the functioning of organization through combined effective decision-making of humans and AI algorithms, as well as the management of organization functions. The study suggests strategies for conducive collaboration of human-centric and AI-centric decision making for better and productive organizational outcomes.
UNDERSTANDING CUSTOMER EXPECTATIONS FOR LARGE FORMAT RETAIL STORES IN RURAL INDIA: IMPLICATIONS FOR EXPANSION AND STRATEGIES TO MEET CUSTOMER NEEDS EFFECTIVELY
Authors: Madhavedi Dr. Sudhakar
Published: June 2024

Large format retail stores, also known as hypermarkets or superstores, have become increasingly popular in India in recent years. These stores offer a wide range of products and services under one roof, providing convenience to customers. While large format retail stores have been successful in urban areas, there is a growing interest in expanding into rural areas. However, it is unclear whether the current customer perception of these stores is suitable for rural expansion. The retail sector in India has experienced a significant shift towards Tier-III cities and semi-urban towns due to the saturation of markets in metropolitan cities and state capitals. With the emergence of untapped markets, customers in these regions expect greater levels of service and satisfaction from their service providers. This study aims to explore the opportunities that exist in Tier-III cities and semi-urban markets for the retail sector in India and analyze the recent trends. The study assesses whether customers are satisfied with the services offered by large format retail stores in India in Tier-III cities and semi-urban towns. The paper investigates customer perceptions of these stores and whether the current perspective is suitable for rural expansion.. This study conceptualizes the construct for measuring customer satisfaction derived from large format retail stores using the seven Ps of retail services marketing parameters, including service quality parameters such as product, price, place, promotion, physical evidence, people, and process aspects of services marketing. The study identifies the customer expectation and their satisfaction on a five-point scale for the measurement of qualitative attributes. The results indicate that customer satisfaction is moderate for all sub-parameters of retailing services offered, but there is a need for improvement to enhance customer satisfaction, experience, and service quality. The novelty of this study lies in identifying the customer expectation from the large format retail stores in Tier-III cities and semi-urban towns in India and whether these services satisfied the customers' expectations. In light of the expansion of the retail industry to rural areas, it is essential to understand whether customers are satisfied with the products and services being offered. The study highlights the need for strategic changes by retail players to bridge the customer satisfaction gap and meet customer expectations effectively.
SMARTPHONE PREFERENCES AND USAGE PATTERNS AMONG GENERATION VUCA CUSTOMERS IN HYDERABAD AND SECUNDERABAD TWIN CITIES
Authors: Ravikanth Dr. Regalla
Published: June 2024

The study on the mobile phone preferences and usage patterns of the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) generation has revealed a dynamic and evolving landscape. This generation primarily consists of young adults who need for customized marketing strategies and products targeting this age group. The study also thrown a light on varying daily usage patterns and monthly expenditure ranges, underscoring the central role of mobile technology in the daily lives of young adults. Finally, the motivations behind changing mobile phones, such as the desire for new features and a passion for technology, provide valuable information for manufacturers and service providers. For the present research an on line survey has been conducted using Google forms, 16 to 26 ages male and female participants participated in the survey, thus 164 participants form the sample. Pie charts, bar graphs and simple percentages calculated to interpret the data. In conclusion, these findings provide essential guidance for businesses, educators, and policymakers looking to engage effectively with the VUCA generation in the ever-evolving landscape of mobile technology.
FOREIGN TRADE PROMOTIONS IN INDIA
Authors: Sahoo Shri Durga Sankar , Rath Dr. Jyoti Prakash
Published: June 2024

Promotion of foreign trade represents the government policy to encourage cross border business activities. It may lead to the international flow of funds in to domestic economy. It is essential for all the participating countries to promote foreign trade especially by the developing countries like India. There are different promotional measures taken by Government of India. It is a strategy of the Government to have an increased volume of interaction at the international level with all the trading partners. The study is made to explore the major role played by different Government Organizations in facilitating foreign trade or cross border business activities in India. The study will certainly put light on different issues connected in the procedure of foreign trade promotion. It may provide a better opportunity to these organizations in identifying their strengths and weaknesses and formulate plans accordingly. The primary objective of the study is to evaluate the role of Government Organizations in promoting foreign trade activities in India. It is purely a descriptive study. Data are collected from secondary sources especially from both published and unpublished sources i.e. Internet, Research Papers, Journals, Periodicals, Conference Proceedings and from different books. Concepts are presented in a lucid manner to satisfy the primary objective of the study. In the present study, it is finally concluded that SEZ, EOU, NCTI and ITPO are the leading Government Organizations played the most important role in the country in promoting foreign trade activities in India.
A STUDY ON ROLE AND RELEVANCE OF ENTREPRENEURIAL DEVELOPMENT PROGRAMME FOR A VIBRANT INDIA
Authors: Maharana Miss Mamanisha , Rath Dr. Jyoti Prakash
Published: June 2024

Many developing countries including India are going through a transition phase. They are looking for overall economic development through industrialization. This may become possible with the emergence of a multitude of a small-scale and rural enterprise in all parts of the nation. It demands for developing entrepreneurial behavior among a wider base of population in the society. Entrepreneurship development is regarded as a prerequisite for the development of economy of any country. In our country India, mix economy system prevails which ensures involvement of both private and public sector. This study has intended to assess the role and relevance of Entrepreneurship Development Programme required for making a vibrant India. Data are collected from secondary sources both from published and unpublished sources. Entrepreneurial development programme is the need of the hour. Drowning economy of the country in the post Covid era, can be revamped with a boom in new and vibrant entrepreneurial development that can be achieved through promotion of EDP among the prospective small and large investors across the country.
INFLUENCE OF BEHAVIORAL PATTERNS IN DECISION MAKING
Authors: Simon Meya
Published: June 2024

Behavioural finance is a field of study that explains how people make financial decisions. It combines the basic underlying principles of economy with the views from psychology and sociology to explain why investors often make suboptimal decisions. Key concepts in behavioural finance include: 1. Overconfidence: Cognitive bias in which people are highly optimistic about the outcome of the investment and they feel that the information they have is adequate for them to make any investment decisions. 2. Herding: refers to the tendency of the investor to follow the actions done by the larger group and try to imitate others 3. Mental Accounting: a tendency to assign different values for the same sum of money 4. Anchoring Bias: believe in the first piece of information which they receive regarding the topic they are searching for. 5. FOMO & FOR Behavioural finance has important implications for investors, financial advisors, and policymakers while making decisions. By understanding psychological factors, investors can make appropriate decisions.
TALENT ACQUISITION AND RETENTION: A CRITICAL REVIEW OF THE LATEST INNOVATIONS & CHALLENGES IN TALENT MANAGEMENT
Authors: Bhargava Dr. Shikha , Johri Dr. Shiva
Published: June 2024

In today's competitive business landscape, organizations recognize the paramount significance of talent acquisition and retention as key drivers of sustained success. This research review paper aims to provide a critical examination of the latest innovations and challenges in talent management, with a particular focus on talent acquisition and retention strategies. The review commences by exploring the latest innovations in talent acquisition. It examines how technology has transformed the recruitment landscape, with the advent of AI-driven applicant tracking systems, social media recruiting, and virtual job fairs. The subsequent section of the review concentrates on the challenges faced by organizations in retaining their valuable human capital. Furthermore, this research review explores the intersection of talent acquisition and retention, emphasizing the importance of aligning these functions within a cohesive talent management framework. It highlights the significance of on boarding and employee development in enhancing retention rates and fostering long-term employee commitment. Throughout the analysis, the paper discusses the impact of the COVID-19 pandemic on talent management practices, including remote on boarding, virtual talent development initiatives, and strategies for supporting employee well-being in challenging times. In conclusion, this research review provides valuable insights into the contemporary landscape of talent acquisition and retention, identifying the latest innovations and acknowledging the challenges faced by organizations. By synthesizing current literature and research, this paper offers a comprehensive understanding of the best practices required to attract and retain top talent in an ever-changing business environment. As organizations navigate the complexities of talent management, the findings from this review will serve as a roadmap to optimize talent acquisition and foster a thriving, engaged, and productive workforce.
CUTTING EDGE PATTERNS IN MONETARY ADMINISTRATION: EMBRACING INNOVATIVE PROGRESSIONS FOR ECONOMICAL DEVELOPMENT
Authors: Varsha. V.R Mrs.
Published: June 2024

The eventual fate of the board patterns had all the earmarks of being going in the accompanying bearings. If it's not too much trouble, note that the real patterns in administration could have advanced further from that point forward, yet these were a portion of the key bearings that were arising around then, with the quick headway of innovation, the executives rehearse were supposed to coordinate different mechanical devices and arrangements. The Corona virus pandemic altogether sped up the reception of remote work, and it was guessed that this pattern would keep on molding the executives rehearse. In a steadily changing business scene, associations were looking to turn out to be more nimble and versatile to answer rapidly to showcase shifts, mechanical headways, and client requests. As associations perceive the significance of representative prosperity in driving efficiency and maintenance, future administration patterns were supposed to focus on the physical, mental, and profound soundness of their labor force. Recollect that the administration scene is persistently developing, and these patterns could have progressed further or recent fads might have arisen since my last update. To keep awake to-date on the most recent turns of events, it's fundamental to allude to later sources and industry bits of knowledge.