bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Gaya Kepemimpinan, Disiplin, Komunikasi Internal Dan Kompensasi Terhadap Kinerja Pada Karyawan Unit Aviation Security PT. Angkasa Pura II (Persero) (Studi Kasus Di Bandar Udara Radin Inten II Lampung)
Authors: Palupi Riwi Tri , Ratmono Ratmono
Published: December 2022

Riwi Tri Palupi1, Ratmono2

Program Studi Manajemen Fakultas Ekonomi Dan Bisnis

Universitas Muhammadiyah Metro

E-mail: riwi.tripalupi@gmail.com

 

ABSTRAK

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan,  disiplin,  komunikasi  internal dan kompensasi terhadap kinerja pada karyawan. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian kuantitatif. Obyek penelitian ini adalah Karyawan Unit  Aviation Security PT. Angkasa Pura II (Persero) Di Bandar Udara Radin Inten  II Lampung yang berlokasi di Natar, Kabupaten Lampung Selatan. Jumlah populasi sebanyak 77 responden. Teknik pengumpulan data menggunakan observasi, wawancara dan kuesioner . Teknik analisis data menggunakan SPSS 22 meliputi uji persyaratan instrument uji persyaratan analisis, uji hipotesis. Berdasarkan hasil penelitian menunjukkan bahwa variabel gaya kepemimpinan berpengaruh dan signifikan terhadap kinerja karyawan, variabel displin berpengaruh dan signifikan terhadap kinerja karyawan, variabel komunkasi internal berpengaruh dan signifikan terhadap kinerja karyawan, dan variabel kompensasi berpengaruh dan signifikan terhadap kinerja karyawan. Sedangkan secara uji simultan gaya kepemimpinan, disiplin,  komunikasi internal dan kompensasi berpengaruh dan signifikan terhadap kinerja karyawan.

Kata Kunci;Gaya Kepemimpinan, Disiplin, Komunikasi Internal, Kompensasi, Kinerja Karyawan

 

Riwi Tri Palupi1, Ratmono2

Management Study Program, Faculty of Economics and Business,

Muhammadiyah Metro University.

ABSTRACT

This research aims to determine the effect of leadership style, discipline, internal communication and compensation on employee performance. This type of research used in this research is quantitative research. The object of this research is the employees of the Aviation Security Unit of PT. Angkasa Pura II (Persero) At Radin Inten II Airport, Lampung, located in Natar, South Lampung Regency. The total population is 77 respondents. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques using SPSS 22 include the requirements test instrument requirements analysis, hypothesis testing. Based on the results of the study, it shows that the variable of leadership style has a significant effect on employee performance, the discipline variable has a significant and significant effect on employee performance, the internal communication variable has a significant and significant effect on employee performance, and the compensation variable has a significant and significant effect on employee performance. Meanwhile, the simultaneous test of leadership style, discipline, internal communication and compensation have a significant and significant effect on employee performance.

Keywords: Leadership Style, Discipline, Internal Communication, Compensation, Employee Performance
Pengaruh Dividend Payout Ratio Dan Dividend Yield Terhadap Nilai Perusahaan Properti Di Bursa Efek Indonesia (BEI) Periode Tahun 2017-2019
Authors: Arum Puspita Mawar , Rahayu Sri Retnaning
Published: December 2022

Based on field findings, the problem that occurs is the occurrence of stock price fluctuations that affect the exchange rate. In connection with these problems, the formulation of the problem in this study is whether the Dividend Payout Ratio and Dividend Yield together have a positive and significant effect on the value of property companies on the Indonesia Stock Exchange. The purpose of this study is to determine whether the Dividend Payout Ratio and Dividend Yield collectively, it has a positive and significant effect on the value of property companies on the Indonesia Stock Exchange.This research is quantitative research. With this type of ex-post facto research. Ex-post facto research is a study that is conducted to examine events that have occurred and then trace them backwards to find out the factors that can cause these incidents. The technique of determining the sample using purposive sampling technique. The results of the study using the t test (partial) show the value of the effect of the dividend payout ratio on firm value, namely tcount> ttable (3.301> 1.688), and the value of the effect of dividend yield on firm value is tcount> ttable (2,210> 1,688). While the f (simultaneous) test shows the value of the effect of the dividend payout ratio and dividend yield simultaneously on the firm value, namely Fcount 6.208 Ftable 3.259. From the calculation of the R square value, the ability of the independent variables to explain the variance of the dependent variable is 25.8%, which means that 74.2% is influenced by other factors not examined in this study.
Pengaruh ROA, ROE Dan EPS Terhadap Perubahan Harga Saham Perusahaan Sektor Keuangan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2017-2019
Authors: Nurhidayati Windi , Septiana Nani
Published: December 2022

ABSTRAK

            Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh Return On Assets, Return On Equity dan Earning Per Share secara simultan dan parsial terhadap harga saham. Desain penelitian yang digunakan dalam penelitian ini menggunakan penelitian kuantitatif. Objek penelitian ini adalah perusahaan keuangan perbankan yang terdaftar di Bursa Efek Indonesia Tahun 2017-2019. Populasi penelitian ini adalah semua perusahaan keuangan perbankan yang terdaftar di Bursa efek Indonesia tahun 2017-2019. Sampel penelitian ini menggunakan metode purposive sampling. Sampel dalam penelitian ini sebanyak 29 perusahaan perbankan yang terdaftar di Bursa efek Indonesia tahun 2017-2019 yang memenuhi karakteristik sampel yang dibutuhkan. Berdasarkan hasil penelitian menunjukan bahwa variabel Return On Assets (ROA) berpengaruh signifikan terhadap harga saham, Return On Equity (ROE) berpengaruh signifikan terhadap harga saham Earning Per Share (EPS) berpengaruh signifikan terhadap harga saham. Sedangkan Return On Assets (ROA), Return On Equity (ROE) dan Earning Per Share (EPS) secara bersama-sama (simultan) berpengaruh signifikan terhadap harga saham.

Kata Kunci: Return On Assets , Return On Equity, Earning Per Share, Harga Saham

 

 

                                                            ABSTRACT

Windi Nurhidayati. 2021. “The Influence of Return On Assets, Return On Equity    and      Earning Per Share on stock prices of banking financial companies             listed on the     Indonesia Stock Exchange in 2017-2019.” Management   Study Program, Faculty         of Economics and Business, University of     Muhammadiyah Metro. Supervisor (I) Dr. H. Febriyanto, S.E., M. M.            Supervisor (II) Nani Septiana, S.E., M. M.

            This study aims to analyze how much influence Return On Assets, Return On Equity and Earning Per Share simultaneously and partially on stock prices. The research design used in this study uses quantitative research. The object of this research is a banking financial company listed on the Indonesia Stock Exchange in 2017-2019. The population of this study are all banking financial companies listed on the Indonesia Stock Exchange in 2017-2019. The sample of this research used purposive sampling method. The sample in this study was 29 banking companies listed on the Indonesia Stock Exchange in 2017-2019 that met the required sample characteristics. Based on the results of the study, it shows that the Return On Assets (ROA) variable has a significant effect on stock prices, Return On Equity (ROE) has a significant effect on stock prices. Earning Per Share (EPS) has a significant effect on stock prices. While Return On Assets (ROA), Return On Equity (ROE) and Earning Per Share (EPS) together (simultaneously) have a significant effect on stock prices.

Keywords: Return On Assets, Return On Equity, Earning Per Share, Stock Price.
Pengaruh Harga, Kualitas Pelayanan, Fasilitas Dan Promosi Terhadap Kepuasan Pelanggan Pada Toko Taqwa Mulya Batanghari Kabupaten Lampung Timur
Authors: Wati Widya , Ratmono Ratmono
Published: December 2022

This study examines the effect of price, service quality, facilities and promotions on customer satisfaction which was carried out at Taqwa Mulya Stores Batanghari, East Lamping Regency. Where in the development of the company's sales experienced a drastic decline due to the covid 19 pandemic and the sales target had not yet reached the target.               The analytical method used is quantitative research. The object of this research is customers who shop at Taqwa Mulya Bentanghari Store, East Lampung Regency. The total population is 49 respondents. Data collection techniques using literature study, interviews, observations and questionnaires. Data analysis techniques using SPSS 20 include testing the requirements for testing the instrument requirements, testing requirements for analysis and testing hypotheses.               The conclusion is that the four variables simultaneously show significant and significant influence on customer satisfaction, so in this case discussing prices, service quality, facilities and promotions on customer satisfaction is very important in a company or organization.Keywords: Price, Service Quality, Facilities, Promotion and Customer Satisfaction.
Pengaruh Alokasi Dana Desa, Kebijakan Desa Dan Kelembagaan Desa Terhadap Kesejahteraan Masyarakat Di Desa Goras Jaya Kabupaten Lampung Tengah
Authors: Ningrum Sulis Mela , Septiani Ana
Published: December 2022

ABSTRAK

Tujuan penelitian ini adalah Untuk mengetahui besarnya pengaruh alokasi dana desa terhadap kesejahteraan masyarakat di Desa Goras Jaya Kabupaten Lampung Tengah. Untuk mengetahui besarnya pengaruh kebijakan desa terhadap kesejahteraan masyarakat di Desa Goras Jaya Kabupaten Lampung Tengah. Untuk mengetahui besarnya pengaruh kelembagaan desa terhadap kesejahteraan masyarakat di Desa Goras Jaya Kabupaten Lampung Tengah. Untuk mengetahui besarnya pengaruh alokasi dana desa, kebijakan desa, dan kelembagaan desa terhadap kesejahteraan masyarakat di Desa Goras Jaya Kabupaten Lampung Tengah. Penelitian ini menggunakan penelitian kuantitatif. Penelitian di lakukan di Desa Goras Jaya dengan jumlah sampel 87 orang responden. Pengambilan sampel menggunakan proporsional randaom sampling, dan teknik pengambilan data dengan menggunakan kuisioner. Teknik analisis data dengan menggunakan analisis regresi berganda menggunakan bantuan aplikasi SPSS Versi 20. Hasil penelitian menyimpulkan terdapat pengaruh yang positif dan signifikan alokasi dana desa terhadap kesejahteraan masyarakat di desa Goras Jaya Lampung Tengah. terdapat pengaruh yang positif dan signifikan kebijakan desa terhadap kesejahteraan masyarakat di desa Goras Jaya Lampung Tengah. Terdapat pengaruh yang positif dan signifikan kelembagaan desa terhadap kesejahteraan masyarakat di desa Goras Jaya Lampung Tengah. Terdapat pengaruh yang positif dan signifikan alokasi dana desa, kebijakan desa, dan kelembagaan desa terhadap kesejahteraan masyarakat di desa Goras Jaya Lampung Tengah..Kata Kunci: Alokasi Dana Desa, Kebijakan Desa, Kelembagaan Desa, Kesejahteraan Masyarakat
Pengaruh Harga, Ketersediaan Produk, Dan Kemasan Terhadap Kepuasan Pelanggan Saus Lombok Mas Pada CV. Indosari Lombok Mas Di Lampung Tengah
Authors: Chatrina Nanda Feby , Suwarto Suwarto
Published: December 2022

ABSTRAK

 

Tingkat penjualan saus Lombok Mas mengalamipeningkatan dan penurunan yang tidak stabil setiapbulannya. Tingkat penjulan ini menunjukan gambarankepuasan yang dirasakan oleh konsumen. Sehingga, Penelitian ini bertujuan untuk mengetahui PengaruhHarga, Ketersediaan Produk, Dan Kemasan TerhadapKepuasan Pelanggan Saus Lombok Mas Pada CV. Indosari Lombok Mas Di Lampung Tengah. Jenispenelitian ini adalah penelitian kuantitatif. Pengumpulan data diperoleh dari hasil kuisionerkepada 104 responden yang diambil menggunakanrumus dari slovin. Metode analisis data yang digunakan dalam penelitian ini adalah SPSS (Statistical Packages for the Social Science) Versi20..Analisa data penelitian dilakukan denganmenggunakan Pengujian Persyaratan Instrument, Pengujian Persyaratan Analisis dan PengujianHipotesis. Hasil penelitian menunjukkan bahwa Harga, ketersediaan produk dan kemasan memiliki pengaruhpositif dan signifikan secara bersama-sama terhadapkepuasan pelanggan Hal ini menunjukkan bahwa jikapersepsi harga, ketersediaan produk dan kemasandapat mempengaruhi perasaan konsumen, makakepuasan untuk membeli produk tersebut akanmeningkat.

Kata Kunci: Harga, Ketersediaan Produk, Kemasan, Kepuasan Pelanggan.

 

ABSTRACT

 

The level of sales of Lombok Mas sauce has increased and decreased unstable every month. This level of sales shows a picture of the satisfaction felt by consumers. Thus, this study aims to determine the effect of price, product availability, and packaging on customer satisfaction with Lombok Mas Sauce in CV. Indosari Lombok Mas in Central Lampung. This type of research is quantitative research. Data collection was obtained from the results of questionnaires to 104 respondents who were taken using the formula from Slovin. The data analysis method used in this study is SPSS (Statistical Packages for the Social Science) Version 20. Data analysis was carried out using Instrument Requirements Testing, Analysis Requirements Testing and Hypothesis Testing. The results show that price, product availability and packaging have a positive and significant effect on customer satisfaction. This indicates that if the perception of price, product availability and packaging can affect consumer feelings, the satisfaction to buy the product will increase.

Keywords: Price, Product Availability, Packaging, Customer Satisfaction
Pengaruh Kompensasi, Komitmen Afektif, Dan Stres Kerja Terhadap Turnover Intention Studi Pada CV Sumber Rejeki Magelang Jawa Tengah
Authors: Rahmaningrum Nanda
Published: December 2022

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, komitmen afektif, dan stres kerja terhadap turnover intentin pada CV Sumber Rejeki Magelang, Jawa Tengah. Metode yang dipakai dalam penelitian ini menggunakan metode desriptif kuantitatif dan data primer  dengan menggunakan kuisioner. Populasi yang dipakai dalam penelitian ini sebanyak 70 dengan sampel sebanyak 50 orang. Teknik sampel menggunakan accidental sampling yang diambil secara acak. Kemudian teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa: 1) kompensasi berpengaruh secara positif dan signifikan terhadap turnover intention, 2) komitmen afektif berpengaruh tidak signifikan terhadap turnover intention, 3) stres kerja berpengaruh secara positif dan signifikan terhadap turnover intention. Pada uji simultan, hasil uji F menunjukkan bahwa kompensasi, komitmen afektif, dan stres kerja secara bersama-sama berpengaruh terhadap turnover intention pada CV Sumber Rejeki Magelang, Jawa Tengah
Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembeliandengan Word Of Mouth Sebagai Variabel Intervening Pada Pengguna Gojek (Studi Pada Mahasiswa Di Yogyakarta)
Authors: Jatiningsih Alfiani , Welsa Henny , Cahyani Putri Dwi
Published: December 2022

The research objective was to determine the effect of brand image, trust influencing purchase decision with word of mouth as an intervening variable in Gojek’s online transportation service. The population in this study of student in Yogyakarta who became Gojek consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Brand image has no significant effect on word of mouth, (2) Trust has a positive and significant effect on word of mouth, (3) Brand image has a positive and significant effect on purchasing decisions, (4) Trust does not have a positive and significant effect on purchasing decisions, (5) Word of mouth has a positive and significant effect on purchasing decisions. In the F test, the value is 31,614 with a significance of 0,000 < 0,05 , so brand image and trust simultaneously affect word of mouth. In the F test, it was obtained a value of 30,434 with a significance of 0,000 < 0,05, so the brand image, trust and word of mouth simultaneously had an effect on purchasing decisions.
Analisis Diversifikasi Produk Terhadap Keputusan Pembelian Pada Rumah Makan Seruit Hj. Yohana Kota Metro
Authors: Rizki Muhammad , Baskoro Ery
Published: December 2022

Muhammad Rizki, 2021 “Analysis of Product Diversification on Purchase Decisions at the Seruit Hj. Yohana Metro City". Faculty of Economics and Business, University of Muhammadiyah Metro. Supervisor: (1) Ery Baskoro, S. E,. M. M and Supervisor (2) Yateno, S.E., M. M.

 

This study aims to determine the analysis of product diversification on purchasing decisions at the Seruit Hj Restaurant. Yohana Metro City. By distributing questionnaires in the form of questions about product variety, product size and product shape towards purchasing decisions. Then processed with SPSS version 22 with the classical assumption test approach with the methods of normality, linearity, homogeneity. This study uses quantitative methods with multiple linear regression analysis, partial test, F test, determination to determine product variety, product size and product shape on purchasing decisions. The results showed that simultaneously product variety, product size and product form Partial research showed that product variety had a positive and significant effect, product size had a positive and significant effect and product form had a positive and significant effect on purchasing decisions.

Keywords: product variety, product size, product shape, purchase decision
Analisis Persepsi Masyarakat Terhadap Kinerja Pelayanan Administrasi Pegawai Kantor Desa Kepada Masyarakat (Studi Kasus Di Kantor Desa Sukadana Tengah Kecamatan Sukadana Kabupaten Lampung Timur)
Authors: Safrizal Andi , Lelawati Nina
Published: December 2022

Employee performance in providing public services can be seen from several indicators including quality, quantity, timeliness, effectiveness and independence of employees while providing services. The purpose of this study was to analyze the community's perception of the performance of village office employees' administrative services to the community at the Sukadana Tengah Village Office, Sukadana District, East Lampung Regency. The research design is quantitative. The method used is the descriptive analytic method. The object of this research is the quality, quantity, effectiveness, independence and administrative services. This research activity was carried out at the Sukadana Tengah Village Office, Sukadana District, East Lampung Regency. The research population was residents of Central Sukadana Village, Sukadana District, East Lampung Regency with the number of samples taken as many as 96 respondents. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that the quality, effectiveness, work independence had a positive and significant effect on employee administration services, while the quantity of work had no effect on administrative services. Simultaneously quality, quantity, effectiveness, and work independence simultaneously have a significant influence on administrative services.

 

Keywords:​Quality, Quantity, effectiveness, work independence and Administrative Services
Faktor-Faktor Yang Mempengaruhi Kinerja Pegawai Di Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk Dan Keluarga Berencana (DPPPAPPKB) KotaMetro
Authors: Saifudin Agung , Sugeng Sugeng
Published: December 2022

This study examines the factors that affect employee performance, including Locus Of control, Leadership Style, Organizational Culture, Work Facilities, at the Department of Empowerment Women, Child Protection, Population Control and Family Planning (DPPPAPPKB) Metro City. The analytical method used is quantitative research. The object of this research is an employee who works at the Department of PPPAPPKB Metro City. The total population is 48 respondents. Data collection techniques using literature study, interviews, observations and questionnaires. Data analysis techniques using SPSS 20 include test requirements test instrument requirements, test requirements analysis and test hypotheses. The conclusion is that the four variables simultaneously show significant and significant influence on employee performance, so in this case discussing the influence of Locus Of Control, leadership, Organizational Culture, Work Facilities, on Employee Performance can be very important related to productivity and progress of government agencies.

Keywords : Locus Of Control, leadership, Organizational Culture, Work Facilities, on Employee Performance
Pengaruh Disiplin Kerja, Etos Kerja, Gaya Kepemimpinan, Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Badan Perencanaan Pembangunan Daerah Kota Metro
Authors: Maydilla Putri , Fitriani Fitriani
Published: December 2022

This study aims to determine the effect of work discipline, work ethic, leadership style and work environment on employee performance. The type of research used in this research is quantitative research. The object of this research is the Office of the Regional Development Planning Agency of Metro City which is located in Metro City, Metro Pusat. The total population is 61 respondents. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques using SPSS 22 include testing instrument requirements, test requirements analysis, hypothesis testing. Based on the results of the study, it shows that the work discipline variable has an effect and is significant on employee performance, the work ethic variable has an effect and is significant on employee performance, the leadership style variable has an effect and is significant on employee performance, and the work environment variable has no and no significant effect on employee performance. Meanwhile, the simultaneous test of work discipline, work ethic, leadership style and work environment has a significant and significant effect on employee performance.
Pengaruh Variasi Produk, Harga, Dan Pelayanan Untuk Meningkatkan Kepuasan Pelanggan Pada Mini Market Taqwa Mulia
Authors: Murni Reni Anita , Widodo Deny Edy
Published: December 2022

Berdasarkan temuan di lapangan terjadi penurunan jumlah pelanggan pada bulan maret-mei tahun 2020. Berdasarkan permasalahan tersebut, perumusan masalah dalam penelitian ini yaitu “Apakah terdapat pengaruh varian produk, harga dan pelayanan secara simultan terhadap kepuasan pelanggan pada Mini market Taqwa Mulia?”. Dari permasalahan tersebut maka tujuan penelitian ini Untuk mengetahui pengaruh variasi produk, harga dan pelayanan secara simultan terhadap meningkatan kepuasan pelanggan pada Mini market Taqwa Mulia.

Metode yang digunakan dalam penelitian ini adalah metode explenatory survey yaitu survey yang digunakan untuk menjelaskan hubungan kausal antara dua variabel melalui pengujian hipotesis yang dirumuskan atau sering disebut sebagai penelitian penjelas. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda, uji t parsial, dan r2 determinasi.

Berdasarkan analisa data yang dilakukan menggunakan rumus regresi linear sederhana diperoleh y’ 3,982 + 0, 567 X1 + 0, 292 X2 + 0, 141 X2 + e. Hasil uji R2 (R Square) didapatkan hasil 0,778, hal ini membuktikan bahwa kemampuan variabel bebas untuk memberikan kontribusi pada variabel terikatnya adalah sebesar 77,8%. Berarti terdapat 22,2% varians variabel terikat yang dijelaskan oleh faktor lain yang tidak ada dalam penelitian.
Strategi Pemasaran Penerapan Digital Marketing Pada UD Bimo Dwi Karya Pekalongan Lampung Timur
Authors: Sari Pingky Kurnia , Fitriani Fitriani
Published: December 2022

Latar belakang penelitian, UD Bimo Dwi Karyamerupakan salah satu pelaku usaha dagang yang bergerak pada bidang tanaman hias. UD Bimo Dwi Karya merupakan salah satu usaha menengah yang telah berdiri sekitar tahun 2000 dan sudah dikenal diPekalongan. Jumlah penjualan mengalami peningkatan pada penjualan online, Penjualan online mulai dilakukan UD Bimo Dwi Karya pada tahun 2018. Tujuan dari penelitian ini untuk (1)mengetahui apakah penerapan digital marketing pada UD Bimo Dwi Karya Pekalongan Lampung Timur dapat dilaksanakan dengan baik, (2) mengetahuistrategi yang dilakukan untuk penerapan digital marketing pada UD Bimo Dwi Karya Pekalongan Lampung Timur. Dalam penelitian ini menggunakan metode kuantitatif dengan pendekatan metode SWOT dengan jumlah responden yaitu manajer pemasaran dan beberapa karyawan pada UD Bimo Dwi Karya yang berjumlah 5 orang. Hasil penelitian menunjukkan bahwa strategi pemasaran berdasarkan analisis SWOT pada UD Bimo Dwi Karya, maka disimpulkan bahwa strategi pemasaran dengan penerapan digital marketing yang dibuat hendaklah mempertimbangkan situasi dan keadaan komunitas atau organisasi baik keadaan intern lingkungan itu sendiri atau lingkungan mikro perusahaan, maupun keadaan ekstern yang biasa disebut lingkungan makro perusahaan. Sudah selayaknya komunitas atau organisasi seni yang akan dan sudah mengarahkan sebagai perusahaan seni harus memiliki strategi pemasarannya sendiri, sebelum mereka menjalankan ataupun memasarkan produk jasa atas karya seni yang mereka miliki. Dalam menetapkan strategi pemasaran dengan penerapan digital marketing mampu memahami produk, harga, promosi, dan saluran distribusi yang dikenal dengan 4P untuk menemukan segmenting, targeting, dan posisitioning dalam proses pemasaran yang akan mereka lakukan. Melihat keunggulan produk dan menemukan taktik dalam proses kreatif hingga penetapan strategi pemasaran

 

Kata Kunci-strategi pemasaran, digital marketing, SWOT
Pengaruh Kebijakan Hutang Jangka Panjang Terhadap Kinerja Keuangan Pada Perusahaan Property Dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2019
Authors: Sari Deni Laila , Mazni Afdal
Published: December 2022

This study aims to test whether long-term debt and total debt affect the financial performance of publicly traded companies listed on the Indonesia Stock Exchange in 2019 as measured by Return On Equity. This type of research is quantitative research with the data used is data in the form of numbers. which was compiled based on existing sources in the financial statements of property and real estate companies listed on the Indonesia Stock Exchange in 2018-2019. Research data analysis was carried out using quantitative data analysis by testing instrument requirements, analysis requirements and hypotheses. The results showed that simultaneously Long Term Debt, Total Debt did not have a significant effect on Return On Equity in Go Public Sector and Real Estate Companies listed on the Indonesia Stock Exchange for the 2018-2019 period. Keyword: Long Term Debt Policy, Financial Performance
Pengaruh Pertumbuhan Jumlah Laba, Tingkat Perputaran Kas Dan Jumlah Kredit Bermasalah Terhadap Profitabilitas Koperasi Simpan Pinjam Bunga Tanjung Di Punggur Lampung Tengah
Authors: Sari Titik Ratna , Nusantoro Jawoto
Published: December 2022

Penelitian ini bertujuan Untuk mengetahui Pengaruh Pertumbuhan Jumlah Laba, Tingkat Perputaran Kas Dan Jumlah Kredit Bermasalah Terhadap Profitabilitas Koperasi Simpan Pinjam Bunga Tanjung Di Punggur Lampung Tengah. Jenis data yang digunakan dalam penelitian ini adalah jenis data kuantitatif. Analisa data penelitian dilakukan dengan menggunakan analisis data kuantitatif dengan pengujian persyaratan instrumen, Persyaratan analisis dan hipotesis. Hasil penelitian menunjukkan bahwa Pertumbuhan Jumlah Nasabah (X1) berpengaruh secara positif dan signifikan terhadap profitabilitas KSP Bunga Tanjung.Tingkat Perputaran Kas (X2) berpengaruh secara positif dan signifikan terhadap profitabilitas KSP Bunga Tanjung. Sedangkan Jumlah Kredit Bermasalah (X3) berpengaruh secara negatif dan signifikan terhadap profitabilitas di KSP Bunga Tanjung.
Analisis Kehadiran Marketplace Terhadap Minat Beli Pada Pelanggan Toko Konvensional Amsal Mart Desa Moroseneng Kecamatan Batanghari Nuban Kabupaten Lampung Timur
Authors: Pratama Yuliano Cahya , Septiana Nani
Published: December 2022

This study examines the presence of the Marketplace on buying interest in the customers of the Amsalmart Conventional Store, Moroseneng Village, Batanghari Nuban District, East Lamping Regency by using price indicators, product completeness, convenience, and promotion. Where the development of the company experienced a decline in sales due to the widespread use of online shopping applications on Amsalmart Store customers.

the analytical method used is quantitative research. The object of this research is customers who shop at Amsalmart Stores, Moroseneng Village, Batanghari Nuban District, East Lamping Regency. The number of samples is 65 respondents. Data collection techniques using literature study, interviews, observations and questionnaires. Data analysis techniques using SPSS 20 include testing the requirements for testing the instrument requirements, testing requirements for analysis and testing hypotheses. simultaneously the conclusions of the four variables show a significant and significant effect on customer buying interest, so in this journal discusses the presence of Marketplace on buying interest in customers of the Amsalmart Conventional Store, Moroseneng Village, Batanghari Nuban District, East Lamping Regency. .

 

Keywords: Presence of marketplace, price, product completeness, convenience, promotion
Employee Engagement Memediasi Quality Of Work Life Dan Perceived Organizational Support Terhadap Organizational Citizenship Behavior
Authors: Valentina Rida Dwi , Muhdiyanto Muhdiyanto , Suwarto Suwarto
Published: December 2022

The purpose of the study was to obtain mediation results of employee engagement on the effect of quality of work life and perceived organizational support on organizational citizenship behavior. This research was conducted using social exchange theory. There are 4 (four) hypotheses in this study. The population used is PDAM Magelang City employees. The sampling technique was purposive sampling. The criteria used are employees working at least 2 (two) years. The number of samples is 70 respondents. The analytical tool used is SEM with Warp-PLS software. The results show that quality of work life and perceived organizational support have a direct influence on organizational citizenship behavior and employee engagement. Quality of work life and Perceived organizational support have an indirect influence on organizational citizenship behavior through employee engagement.
Pengaruh Gaya Kepemimpinan Transformasional Terhadap Komitmen Organisasi Melalui Kepuasan Kerja (Studi Kasus Kemantren Mantrijeron Yogyakarta)
Authors: Arumsari Suci , Prayekti Prayekti
Published: December 2022

Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan Transformasional terhadap Komitmen Organisasi melalui Kepuasan kerja pada Kemantren Mantrijeron.Metode penelitian ini menggunakan Sampling Jenuh dengan sample yang digunakan 35 responden. Penelitian ini menggunakan pendekatan kuantitatif. Uji istrumen yang digunakan dalam penelitian ini adalah uji validitas, uji reabilitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji asumsi klasik, uji normalitas, uji multikolineritas, uji heteroskedastitas. Uji hipotesis yang digunakan dalam penelitian ini adalah uji casual step.Hasil penelitian ini menunjukan bahwa gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap komitmen organisasi, gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kepuasan kerja, kepuasan kerja berpengaru positif dan signifikan terhadap komitmen organisasi, gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap komitmen organisasi setelah memasukan kepuasan kerja sebagai variabel mediasi.
Faktor Yang Mempengaruhi Kinerja Pemasaran Di Waralaba ThaiTea Fremlit
Authors: Prabowo Dania Monica Permana Putri Hadi
Published: December 2022

Increasingly increasing franchise competition to compete for the existing market causes each industry to establish the right strategy in marketing its products. This study aims to determine product innovation and competitive advantage affect marketing performance. This research uses quantitative research. The population in this study is Thai Tea Fremilt consumers as many as more than 1000 people. The sample in this study was 100 respondents. The instrument used was a questionnaire as many as 21 questionnaire items. The analysis technique used is regression analysis, T test, F test and determination coefficient. The results in this study that product innovation has an effect on marketing performance, competitive advantage also affects marketing performance, then jointly product innovation and competitive advantage affect marketing performance. In addition, 88.2% of the effect of product innovation and competitive advantage on marketing performance. This is because the innovation of a product at Thai Tea Fremilt makes consumers curious, so they try new things at Thai Tea Fremilt that have never been tried before.
Pengaruh Perkembangan Motor Custom Dan Aspek Legalitas Terhadap Minat Konsumen Pada Motor Modifikasi Di Kota Metro
Authors: Irawan Yudi , Rahayu Sri Retnaning
Published: December 2022

The influence of the development of custom motorbikes is currently so rapid and spreading from young to old. The main problems with custom motorbikes include the safety and legality aspects of the custom motorbike. The purpose of this study to determine effect of the development of custom motorbikes and the legality on consumer interest in modified motorbikes. The research design is quantitative research or verification research. The method is documentation method. The object aredevelopment of custom motorbikes, legality and consumer interest. This research activity in modified motorcycle workshops in Metro City. The data collection technique used a questionnaire with a questionnaire. The analytical tool is descriptive analysis and multiple linear regression analysis with SPSS. Results showed that partially the development of custom motorbikes and legality had a significant effect on consumer interest. Simultaneously it also shows that the development of custom motorbikes and the legality of custom motorbikes on consumer interest.
Analisis Pengembagan Usaha Ayam Petelur Terhadap Volume Produksi CV. Prian Di Desa Purwosari Kecamatan Natar Lampung Selatan
Authors: Saputra Indra , Widodo Deny Edy
Published: December 2022

NDRA SAPUTRA 2021. Analysis of Laying Chicken Business Development on Production Volume of CV. Prian in Purwosari Village, Natar District, South Lampung. Case study of Management Students, Faculty of Economics and Business, University of Muhammadiyah Metro 2015.Supervisor 1 Yateno, S.E.,MM and supervisor 2 Dr. Febriyanto, S.E., M.M.The prospect of laying hens business in Indonesia is considered very good in terms of domestic and foreign markets, when viewed from the supply and demand side. The laying hens business has good business prospects. This researcher aims to determine whether the amount of production is able to meet the market demand expected by CV.Prian Men. Based on the problems encountered, the purpose of this study is to provide empirical evidence in order to increase the amount of production in order to be able to meet market demand.The data used in this study are primary data and secondary data. Primary data can be obtained directly by interviewing business owners. And secondary data can be generated through data collection using the results of the financial test that has been done.Based on the analysis of CV Prian's laying hens production business in Purwosari Village, Natar District, South Lampung, what has been done can be concluded that it is economically feasible to do. With details Payback period (PP) Value (PP), Net Present Value (NPV) so that the business is economically feasible and profitable to realize. Furthermore, the value of the Internal Rate of Return (IRR) shows a feasible result to be developed,. Based on the results of research that has been carried out, it shows that the Laying Chicken Production Business owned by CV Prian in Purwosari Village, Natar District, South Lampung is quite good to be implemented, and has good prospects for development. Thus developing this business can meet the needs of eggs throughout Natar and outside the region.
Pengaruh Kemasan Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pada UKM Maleo Lampung
Authors: Hidayat Taufik , Febriyanto Febriyanto
Published: December 2022

ABSTRACT

Taufik Hidayat. 16610154. The Effect of Packaging And Product Quality on Product Purchasing Decisions At UKM Maleo Lampung. An Undergraduate Thesis. Management Study Program. Faculty of Economics and Business. MuhammadiyahUniversity of Metro. Advisor: (1) Dr. H. Febriyanto, S.E., M.M. (2) H. Suwarto, S.E., M.M.

The development of the business for poultry needs, namely birds, has made the competition in this industry even more challenging. So, that Maleo SMEs can succeed in competition, they must try to create and retain customers to achieve the goal. The company must produce products that consumers want with attractive packaging and good quality. Thus it must be able to understand the behaviour of target consumers to increase product sales to SMEs. Maleo.

This study aimed to determine the effect of packaging and product quality on product purchasing decisions at UKM Maleo, Lampung. This was done to solve the problem of how the business that has been run can continue to grow and run successfully in a competitive environment to achieve the desired profit.

The type of research used in this research is quantitative research. A quantitative research method is one type of research whose specifications are systematic, planned and structured from the beginning to the making of the research design.

The results of the research packaging have a negative and insignificant effect on purchasing decisions at UKM Maleo, Lampung. Product quality has a positive and significant effect on purchasing decisions at UKM Maleo, Lampung. Together, packaging and product qualitypositively and significantly impact purchasing decisions at UKM Maleo, Lampung.
Pengaruh Budaya Organisasi Dan Motivasi Terhadap Kepuasan kerja Pegawai di Kecamatan Tulung Klaten
Authors: Arman Gian Aulia , Herawati Jajuk
Published: December 2022

this study aims to determine how the level of organizational culture and motivation on job satisfaction in Tulung Klaten sub-district. The research model used is a quantitative descriptive research model, which means that the sample is taken based on a certain number in a population. In this study the population used is the entire population. There are 50 staff in the Tulung Klaten sub-district. The sample used is also 50 respondents consisting of echelon officials to administrative staff in the Tulung sub-district. The data processing method used is the SPSS version 23 application.The data used are multiple linear regression analysis, classic assumption test, hypothesis test, determination coefficient test and simultaneous f test. The results of this study state that there is a positive and significant effect of Organizational Culture on Job Satisfaction of Employees of Tulung Klaten District, There is no significant effect on Motivation And Job Satisfaction of Employees of Tulung Klaten District and Simultaneously there is a positive and significant influence between Organizational Culture and Motivation on Job Satisfaction of Employees of Tulung Klaten Subdistrict

Keywords : Organizational Culture, Motivation, Job Satisfaction
FIRST RECORD OF HOYA MELIFLUA (BLANCO) MERR. (APOCYNACEAE, ASCLEPIADOIDEAE) IN THE NATURAL ECOSYSTEMS OF BATANGAS IN LUZON ISLAND, PHILIPPINES, WITH NOTES ON ASSOCIATED FLORA
Authors:   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, CARINGAL Anacleto , BAÑADOS Herbert ,   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, ABENIR Ermark ,   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, PANGANIBAN Mars ,   Department of Agriculture, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, CORACERO Ericson Esquibel ,   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, TAMBA Reynaldo ,   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines, PASADO Carlo ,   Department of Forestry, Batangas State University, The National Engineering University Lobo Campus, Batangas, Philippines
Published: December 2022

The Philippine islands host a significantly high concentration of native and endemic Hoya species. However, there are no previous records of this genus in the natural ecosystems within the province of Batangas, Luzon Island. The present study pioneered the exploration of Hoya plants and their associated communities in Batangas. A route-walk method was employed within the forests of Lobo, Batangas, to document Hoya species. Morphological characteristics, habitat, host plants, substrates, and associated flora were also recorded. Only one species was identified, Hoya meliflua (Blanco) Merr., with material deposited in the Batangas State University – The National Engineering University Lobo Campus Herbarium (Reg. #: Pasado 001). The morphology and other plant references and databases confirmed its identity. The study found that the individuals of H. meliflua in Lobo inhabit the secondary riverine forests along ecotourism sites, with Schizostachyum textorium (Blanco) Merr., Ficus balete Merr., Tectona philippinensis Benth. & Hook.f. ex Merr. and Pterospermum diversifolium Blume as the major host plants. The assessment of the associated flora revealed 46 species, of which 100% were natives, 13% were Philippine endemics, and 14% were threatened nationally and internationally. The conservation of H. meliflua in Batangas can be improved by mainstreaming its importance as an ornamental plant and a key biodiversity species within ecotourism sites. Further studies can help in revealing the presence of other Hoya spp. on the island.
FLORA, PLANT COMMUNITIES AND VEGETATION MAPPING OF THE LAKE D’OTRI (GARGANO, APULIA, ITALY)
Authors:   Department of Biosciences, University of Studies, I-62032 Camerino, Italy, PEDROTTI Franco , RUSSO Giovanni ,   Gargano Land Reclamation Authority, Foggia, Italy, MURRJA Edmir ,   PLANTA, Palermo, Italy
Published: December 2022

The Lake d'Otri is a small, temporary pond located in a doline at 794 m above sea level on the karst plateau of Gargano (SE Italy). The flora of this habitat consists of 27 plant taxa, of which only three are proper hydrophytes. The herbaceous vegetation is represented by the following plant associations: Ranunculo baudotii - Callitrichetum brutiae ass. nova hoc loco, Plantagini majoris - Menthetum pulegii, Caricetum remotae and Lemnetum minoris. Rubus sp. scrub and a Populus nigra grove occur toward the doline margins, where the floods last much less. In summer the lake dries up completely and the coenoses of Ranunculo baudotii - Callitrichetum brutiae disappear. Seven vegetation units are represented at large scale on a phytosociological map.
Tucídides y el corpus Lucianeum: Cómo hay que escribir historia
Authors: Monzó Gallo Carlos
Published: December 2022

El único tratado de historiografía conservado de la Antigüedad es el Cómo hay que escribir historia de Luciano de Samósata, donde el sofista analiza los desatinos de los historiadores contemporáneos suyos ofreciendo algunos principios para orientar la praxis historiográfica. El modelo que preconiza el samosatense es el de Tucídides, quien es ensalzado como modelo de historiador clásico. Ahora bien, el empleo de la figura de Tucídides en este opúsculo no se corresponde con el resto de la obra lucianesca y parece más bien una forma de autorizar la crítica de Luciano. En este artículo se analiza esta discrepancia en el corpus Lucianeum a la luz de las citas y alusiones a la obra de Tucídides con el fin de determinar la auténtica relevancia del historiador en la producción literaria de Luciano, un autor formado dentro de la escuela retórica de la Segunda Sofística.
ERASMO DE RÓTERDAM, Coloquios, edición de Julián SOLANA PUJALTE y Rocío CARANDE, primera traducción española completa de Rocío CARANDE, Jorge GRAU JIMÉNEZ, Jorge LEDO, Mariano MADRID CASTRO, Miguel RODRÍGUEZ-PANTOJA MÁRQUEZ, Francisco SOCAS y Ju
Authors: García Jurado Francisco
Published: December 2022

Reseña de: Erasmo de Róterdam, Coloquios, edición de Julián Solana Pujalte y Rocío Carande, primera traducción española completa de Rocío Carande, Jorge Grau Jiménez, Jorge Ledo, Mariano Madrid Castro, Miguel Rodríguez-Pantoja Márquez, Francisco Socas y Julián Solana Pujalte, 2 volúmenes, Zaragoza, Libros Pórtico, 2020, páginas 1-530 + I-VI, volumen I, y 531-1037 + VII-VIII, volumen II, ISBN 978-84-7956-201-4 (obra completa), 978-84-7956-199-4 (tomo I) y 978-84-7956-200-7 (tomo II)
Antonio DUPLÁ-ANSUÁTEGUI, Amalia EMBORUJO SALGADO & Oskar AGUADO-CANTABRANA (eds.), Del clasicismo de élite al clasicismo de masas, Madrid, Ediciones Polifemo, 321 páginas, ISBN 978-84-16335-77-0
Authors: Sánchez Pérez Carlos
Published: December 2022

Reseña de: Antonio Duplá-Ansuátegui, Amalia Emborujo Salgado & Oskar Aguado-Cantabrana (eds.), Del clasicismo de élite al clasicismo de masas, Madrid, Ediciones Polifemo, 321 páginas, ISBN 978-84-16335-77-0
Teacher of Orators by Lucian: compositional techniques and contamination of genres
Authors: Carrozza Marco
Published: December 2022

This paper aims to analyse both the refined devices of literary contamination and the textual techniques that permeate Teacher of Orators by Lucian of Samosata, a pamphlet which attacks the lack of moderation of certain fashionable members of the Second Sophistic. Besides evaluating Lucian’s criticism in an impartial way, this paper offers an analysis of the relationship among the dialogue itself and other literary genres, such as theatre and the contemporary Sophistic declamations. Furthermore, the present study explores the parodic nature of the work and focuses on investigating the overlapping in the different levels of meaning, as typical of parodic operation.
El poema Thrax puer (Anthologia Latina 709) y el humanismo alfonsí
Authors: De Carlos Villamarín Helena
Published: December 2022

El poema de la Anthologia Latina 709, un epigrama atribuido, entre otros autores clásicos, a Julio César, es recogido en la Estoria de Espanna de Alfonso X como muestra del talento literario del político romano. Este trabajo pretende recorrer la curiosa trayectoria de este texto intentando aquilatar por qué medios pudo llegar a conocimiento de los colaboradores alfonsíes. Al tiempo que se proponen varias posibilidades, valoramos las múltiples vías de una transmisión compleja que nos ayuda a seguir apreciando la riqueza textual de la obra alfonsí.