Approaches to Communication Strategies and Their Implementation in English Language Instruction at Universities
Authors: Buzdugan Olena ,   PhD in Pedagogy, Associate Professor, Associate Professor of the Department of Western and Oriental Languages and Methods of Their Teaching, Faculty of Foreign Languages, The State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”, Odesa, Ukraine., Oskina Nataliia , Stryga Eleonora , Avramenko Bogdana , Dyshel Ganna ,   PhD in Pedagogy, Associate Professor, Associate Professor of the Department of Western and Oriental Languages and Methods of Their Teaching, Faculty of Foreign Languages, The State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”, Odesa, Ukraine.,   PhD in Pedagogy, Associate Professor, Associate Professor of the Department of Western and Oriental Languages and Methods of Their Teaching, Faculty of Foreign Languages, The State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”, Odesa, Ukraine.,   PhD in Pedagogy, Associate Professor, Associate Professor of the Department of Western and Oriental Languages and Methods of Their Teaching, Faculty of Foreign Languages, The State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”, Odesa, Ukraine.,   Senior Teacher, Department of Western and Oriental Languages and Methods of Their Teaching, Faculty of Foreign Languages, The State Institution “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Odesa, Ukraine.
Published: July 2024

The article highlights the importance of communicative models in optimising English teaching in higher education institutions. It emphasises the need for more research on this issue in the scholarly works of both foreign and Ukrainian researchers. The study aims to analyse the features of the practical application of communicative models in the process of teaching English in higher education institutions. The research object is the methodology of teaching English in higher education institutions. The research methodology is based on an integrative approach, utilising structural-functional, systemic, synergetic, and sociocultural methods throughout the research process. The findings enabled a clear understanding of the content of communicative models employed in teaching English in higher education institutions. A communicative model may comprise a range of components and content. A pedagogical experiment was conducted at the state institution “South Ukrainian National Pedagogical University named after K.D. Ushinsky” to determine the effectiveness of implementing the communicative model ICLT in the teaching of foreign languages in higher education institutions. The study identified the pivotal role of sociocultural communicative competence in teaching English in higher education institutions. It enabled the identification of the principal aspects to be considered when planning the implementation of communicative models. Assuming the results obtained, the performance of a communicative model was analysed using a specific example. Implementation is of great importance in contemporary realities. Credible directions for optimising the educational process by introducing communicative models are presented. It was noted that Ukrainian methodology has not yet explored communicative models nor considered the possibilities of optimising their content according to the direction of future specialists’ training.