bluuebunny/crossref_metadata_2025 huggingface dataset:
FEATURES OF THE FORMATION OF THE PUBLIC ENVIRONMENT THROUGH THE ANALYSIS OF CONSTRUCTIVE SOLUTIONS
Authors: Melnyk Mariia
Published: April 2023

The buildings of the city form an environment for various types of social activities. The structure of the buildings reflected the history of the development of architecture, culture, and political life of different countries and eras. New types of activities, which are gradually developing, led to the need for the emergence of appropriate public spaces, buildings, structures. Revealing the influence of constructive solutions on the formation of the public environment will make it possible to more expediently, qualitatively and harmoniously form public spaces. Taking into account the peculiarities of the architectural planning organization and constructive solutions of public buildings is an important factor not only for carrying out restoration works on redesign and revitalization of spaces, but also for the development of modern design.

The relevance of the study is determined by the need to take into account in the process of creating conceptual solutions for the design of a harmonious subject-spatial environment of public purpose based on constructive solutions.

Public spaces are pedestrian streets, squares, boulevards, embankments formed under the influence of historical, cultural, social and economic factors. In the social dimension, the listed objects are a publicly accessible area. The question of the formation of public spaces is particularly relevant in view of the changes of the last decades in the field of economy and culture, which affect the transformation of cities.

Public space, as a space of social activity, can be interpreted as a flagship in responding to socio-economic changes. The multidimensionality of the use of public space as a territory: communication, representation and commerce reflects the socio-economic and political model of society. Accordingly, the spatial and functional renewal of public spaces is a sign of further city-wide transformations, which necessitates the study of the laws of their formation and construction.

This article describes the peculiarities of the formation of the public environment. The factors influencing the organization of public spaces were considered, the signs and prerequisites of their formation were identified.
TO THE DEFINITION OF HYBRID RESIDENTIAL BUILDINGS
Authors: Osychenko Halyna
Published: April 2023

The concept of a hybrid residential building is at the stage of active formation; and the interpretation of the term in architecture is diverse and covers various aspects of the building as a system. In the course of the study; three directions of application of the term hybrid residential building were determined. Each of the directions of application of the term is based on historical prototypes. In addition; the terms associated with each of the directions are presented.

The first direction is related to the strategy of hybrid construction and is determined by the use of hybrid construction methods; hybrid materials and structural schemes; which allows to increase their best characteristics of heterogeneous materials; objects and processes and overcome their shortcomings. The second direction is related to the combination of housing; work and business of the resident in one residential structure and is determined by the need to solve the need for homework. The third direction of application of the term is related to the program complexity of the object and the formation of functional hybrids; in which public service functions and other functions that were previously considered incompatible with housing are integrated into the residential environment. In this case; we are dealing with megastructures characterized by a high degree of integration of various functions ("a city within a city") and a high degree of integration with the environment. In this direction; the appearance of a typological hybrid was revealed; in which established residential typologies are mixed in one structure.

All directions are developing in parallel; but under the influence of the ecological paradigm in architecture; there are cases of combining the 2nd and 3rd directions with hybrid construction. At the same time; we did not find any functional hybrids where the design task would simultaneously include solving the possibilities of homework. And in general; we are dealing with the development of a hybrid approach to design; which arose in response to the challenges and problems of urbanization with the aim of organizing cities; survival and sustainable development.
SOCIAL AND CULTURAL FACTORS OF INFLUENCE ON THE MEDIA FORMATION OF LVIV ARCHITECTURE AND URBAN SPACES
Authors: Parneta Маriana
Published: April 2023

Architecture ensures a person's orientation in space, affects his emotions and mental state. A group of social and cultural factors influencing the formation of media formation of architecture and city spaces determines the aspects of human perception of the architectural environment. Each of its elements performs a certain function and at the same time is the context of people's everyday life. The media formation of architecture and urban spaces creates material conditions for providing the physiological needs of a person because it carries certain information about the possibilities of their satisfaction. The article identifies sociological, cultural and spiritual factors and examines their influence on the media formation of the Lviv city. The evaluation of the relationships between social and cultural factors and media formation was carried out on the basis of a multidimensional matrix of relationships. It was established that social and cultural factors have the greatest influence on mental media formation of architecture. On the other hand, connections with the physical media formation, except for the visual, are absent. The assessment also made it possible to discover that the psychological state of a person has the most count of connections with informative essence of the architecture. The desire to find the meaning of life is manifested in architecture through emotional properties associated with the disclosure of the life processes of society with the expression of national, social, political unity of people, with the value of family unity, with self-affirmation of the individual. Therefore, it is necessary to take into account aspects of the psychological perception of future objects in architectural practice.
CLASSIFICATION OF NANOMATERIALS AND THE OPPOURTUNITIES OF THEIR USE IN CIVIL ENGINEERING
Authors: Holyk Jolana , Kajnts Diana , Vantyukh Diana
Published: April 2023

The article analyzes the concept of nanomaterials, their classification by particle size, varieties and physicochemical properties, modern possibilities of obtaining nanomaterials using nanotechnology. According to the terminology above, nanomaterials can be divided into four main categories: nanomaterials with little number of structural elements or nanomaterials in the form of nanoproducts; nanomaterials with many structural elements (crystallites) or nanomaterials in the form of microproducts; massive (or bulk) nanomaterials with the size of products from them in the macro range; composite materials containing components of nanomaterials. The prospects for the use of nanomaterials in civil engineering were investigated. Methods of obtaining nanomaterials (controlled creation of a nanostructure in the bulk of the material, obtaining raw materials, purposeful creation of material, material surface engineering) are described.

In particular, the properties of nanomodified concrete, steel, reinforcement, ceramics, and glass are highlighted. The foreign experience of using nanomaterials in civil engineering was studied. The state and prospects of the use of nanoparticle-modified building materials in Ukraine are highlighted. The search for alternative methods of obtaining nanomaterials by introducing into their composition economically justified substances, available at the time of obtaining and, at the same time, capable of improving the service life of products when modifying particles of several increased sizes, was carried out. The search for alternative methods of obtaining nanomaterials by introducing into their composition economically justified substances, available at the time of obtaining and, at the same time, capable of improving the service life of products when modifying particles of several increased sizes, was carried out.
Inspiring management of innovative projects
Authors: Bushuyev Sergiy , Bushuyeva Victoria , Sukach Sergiy
Published: April 2023

The role and place of inspirational management in the management of projects for the creation of innovative projects for the development of organizations is considered. A conceptual model of inspiring management in the processes of managing innovative projects based on emotional intelligence, inspiring intuition, leadership and motivation is presented. The influence of cognitive models on the development of inspiring management of innovative projects regarding the acquisition of knowledge and management technologies is determined. Within the framework of cognitive models, on the example of a construction project, the qualitative effects of individual competencies on the formation of inspiring management are determined. The model related to the application of the system of knowledge and competencies for the management of innovative projects and P2M programs allows to evaluate the key competencies of managers. Within this model, the priority competencies that form inspiring project management are defined. Based on the assessment of cognitive maps in the usual mode and in the mode of inspiring management, a model of the influence of inspiring management on the competencies for the implementation of innovative projects and programs was built.
Modern technology for modeling organizational training and economic-management support of construction stakeholders
Authors: Shpakova Наnna , Denisyuk Olga , Ryzhakova Hanna , Koshelnyi Ivan , Maximyuk Julia , Veremeev Serhii , Fedorov Serhii
Published: April 2023

The conceptual-theoretical basis of the research is outlined, in particular, the content of the economic-managerial interaction of construction enterprises-stakeholders in the context of modern development, the theory of "interested parties" and "management by deviations". It was determined that the successful interaction of the customer, the developer with the implementing enterprises and other stakeholders of development projects should be implemented in the format of temporary on-site structures for the administration of construction investment projects. Within such an organizational structure, successful coordination of actions between institutional participants and CDP executors, economic and functional controlling of the progress of project implementation and pre-determined state of achievement by executors of “strategic milestones” within the cycle, operational system and CDP cycle were realized. The components of scientific and applied support for the activity of stakeholder enterprises in the operating microenvironment of the construction development project (CDP) are substantiated. Analytical and applied support for the selection of BP strategies presented in this section provides a graph-analytical visualization of the vector of approximation of the stakeholder's trajectory from the coordinates of the current state to the state expected by the project development system. estimated duration of the cycle. The final components of the application support allow you to reproduce the influence of the course of the investment and construction cycle of the CDP on the leading indicators of the operational activity of each of the executing enterprises. The foundation was formed on the basis of interdisciplinary synthesis: it combines the modern principles of the theory of interested parties, economic reengineering and construction development – with methodical components of "management by deviations", adaptive management and synergy, digital technologies, management synergy in accordance with the consolidated resources of a multi-project environment on the basis of strategic compliance.
Eco-innovations: basic concepts and feasibility of development in Ukraine
Authors: Trach Yuliia
Published: April 2023

The formation and development of effective modern technologies, threats of a socio-political nature, the aggravation of the relationship between society and nature form fundamentally new challenges regarding the state of the environment and the intensity of negative impacts. One of the main factors of the theory of sustainability is environmental innovations (eco-innovations), which provide a double benefit for the economy: economic growth and reduction of negative impact on the environment. Eco-innovations contribute to the development of a more ecological economy and the spread of so-called "clean technologies". Practical implementation of eco-innovation is possible only if it is an element of a certain system. Environmental engineering can be such a system. Environmental engineering is a relatively new discipline that is actively developing and aims to integrate ecological principles into the planning, design and construction of both land and water infrastructure. Ecological engineering allows the introduction of biological and chemical methods and systems that exist in nature for research and design of modern engineering systems. One of the options for implementing eco-innovations can be the use of mining waste in sanitation and environmental protection technologies. The mining industry produces the largest amount of waste of inorganic origin among all existing industries of human economy. The use of mining waste as an example of eco-innovation in sanitation and environmental protection is a promising direction of development and experimental research. A list of independent economic and managerial factors (predictors) is offered, which are indicators and a condition for the implementation of multi-cycle development based on the principles of sustainable development. The potential of circular economy mechanisms in relation to the implementation of investment projects using recycling is determined. The factors that prevent the spread of the best practices of sustainable development in the activities of Ukrainian enterprises are analyzed. The factors (limitations) include: lack of state incentives, ignorance of the field about eco-innovation methods, old concept of waste management, lack of infrastructure and eco-engineering technologies.
Innovative management – modern anti-crisis management
Authors: Boiko Yevheniya , Diachenko Yuliya
Published: April 2023

The definition of innovative management as a tool of anti-crisis management is researched in this article. The main tasks of modern anti-crisis management are constant monitoring and forecasting of the external and internal risks impact, which may negatively affect the company's activities and cause its crisis. The basic factors of the enterprise crisis are formulated in the conditions of martial law. Also, the key methods and tools of anti-crisis management are listed. Taking into account the variety of crisis occurrence and the multivariate nature of their manifestation, it is possible to use different methods of anti-crisis management both in relation to individual parameters of the crisis and to the crisis situation as a whole. The methods of the first group are tactical methods, aimed at quickly improving the company's financial indicators and overcoming the consequences of the crisis: downsizing, sanitation, monitoring, controlling. However, in most cases, these methods are not enough to eliminate the main cause of the crisis, which requires using of longer-term activities. Namely, the application of strategic methods: diversification, regularization, reengineering, restructuring, merger, liquidation, modernization. The examples of innovations, which are using by companies in various crisis situations, the ways of crisis overcoming and the obtained results are studied. In addition, there are presented the research of the CEOs readiness for innovative activities during the business activity decrease and dynamics of changes in the innovation index of world countries during the periods of the crisis. The priority actions, advantages and disadvantages of innovative management as a tool of anti-crisis management are determined. It is noted in conclusion, that innovative management is an important component of anti-crisis management. The process of innovation implementation has advantages and disadvantages and in practice, the development of innovative activity is significantly reduced during a recession. However, the analysis of crisis overcoming examples proves, that innovative management in a complex with anti-crisis management is able not only to help cope with the crisis, but also to stimulate sustainable development in the future. Now, more than ever before, the future of most Ukrainian companies depends on making the right strategic decisions, internal transformation, skillful anti-crisis management combined with innovation, clear assessment and analysis of risks, building a stable platform for further growth using new opportunities.
The method of forming informational competence spaces for educational project executives
Authors: Wang Ying Xing
Published: April 2023

The work describes the application of competence methods in implementing educational projects. Practices and experience of other universities. It was determined that the planning and monitoring of the educational project should be carried out concerning the specifics of the development of competencies as a rational process of improvement and achievement of individual and collective goals of the executors of this project. With this in mind, understanding the process of competence development is the basis of the practical construction of an educational project aimed at the effective achievement of goals. In addition, developing project executors' competencies can occur consciously through training and indirectly in teamwork. It was established that the task of taking into account the dynamics of transformation and development of the competencies of performers and the connection of this development with the functions of a specific project still needs to be solved. To ensure effective planning and monitoring of an educational project, it is advisable to build information technology to support decision-making based on competency-based methods. The development of such a system is essential for the educational system of the People's Republic of China because universities manage many educational projects with many students, which requires an innovative monitoring system. Moreover, such a system should be able to work out both large-scale projects and small ones, such as, for example, the implementation of a distance learning system within one or several courses. To build such a system, multiple models of identification of the executor of the educational project and a model of transformation of the executor of the educational project were built. Based on them, the method of making information competence spaces is defined. This method is the basis of creating an information technology decision support system for monitoring educational projects.
ESSENTIAL CHARACTERISTICS OF А CONSTRUCTION ENTERPRISE COMPETITIVENESS
Authors: Lych Volodymyr , Kutsenko Artemii
Published: April 2023

Theoretical approaches to determining the essential characteristics of the enterprise's competitiveness are summarized. Prospective factors for the competitiveness development of the construction enterprise from the standpoint of the school of neoclassical synthesis are outlined. Attention is focused on the change in the competitive conditions of construction enterprises of Ukraine during the war and financial crises. A conclusion is made regarding the projected globalization of the construction market due to the development of transnational corporations, interstate integration within the EU, the limited capacity of the domestic economy to independently rebuild the housing stock destroyed during the war and the production capacities of industrial enterprises. The available interpretations of the concept of "enterprise competitiveness" by economist scientists are considered. The definition of the concept of "enterprise competitiveness" has been clarified based on the new integration of the analysis of approaches to the definition of this category. Attention has been drawn to the fact that in the conditions of active digitization and the application of neurolinguistic programming methods, enterprises are increasingly moving away from traditional approaches to satisfying consumer demand. They prefer demand formation through the use of marketing consulting and branding. A refined definition of the concept of construction enterprise competitiveness is proposed. It is substantiated that in the conditions of the formation of the economy of innovative and intellectual capital, the basis of the growth of the organization's competitiveness is primarily human capital and qualities of managers. The sectoral features of the formation of the enterprise competitiveness are resoluted, which are determined by the specificity of construction products and the multi-vector nature of regulatory and legal state regulation in this sphere. It was noted that the competitiveness of a construction enterprise depends on a number of internal and external factors and is formed along the value creation chain.
DETERMINATION OF GENERAL SYSTEM DETERMINANTS OF THE DYNAMIC DEVELOPMENT OF CONSTRUCTION ENTERPRISES IN VENTURE INVESTMENT CONCEPTS
Authors: Zhаldak Ruslan , Malykhin Mykhailo , Mirutenko Oleksandr , Barilyuk Anton , Nikolaeva Marina , Veremeeva Tetyanа
Published: April 2023

The scientific and applied task of increasing the accuracy of determining the estimated cost of a construction object (EСCO) requires new methods of solution, especially for construction objects that are planned for inclusion in the investment program. Until now, there is no complete information about the processes of formation of the ECCO and the system of management decisions that ensure planning, regulation and cost control during the implementation of investment programs. What is needed is not just information, but a knowledge base, which, as the analysis showed, is rather characterized by its absence, since the composition of the input data and the requirements for them have not been determined for the justification of the ECCO and its management. To solve this task, it is advisable to create an organizational and economic mechanism for the management of the ECCO, the key blocks of which are the developed economic-mathematical model of the ECCO and the organizational model of the ECCO management in order to provide informational support and interaction of construction stakeholders. Within the framework of the research methodology, the conceptual and methodological foundations of the implementation of the project of strategic innovative changes for construction stakeholder enterprises are justified: these foundations are formed through the integration of methodical platforms of enterprise economy, strategic management and construction development, which is considered as a target project and a regulated environment for achieving the planned improvements of the enterprise by stakeholders and changing the company's position on the market of construction works and services through the implementation of the intra-company strategic innovation project. The key to the success of the application of the created methodological basis for the needs of adaptation and development of the construction enterprise is the properly identified "state of adaptability of the enterprise and identified maturity to the implementation of changes." Within such identification, the limits of the situational-strategic maturity of the implementation of changes for the enterprise-stakeholder are stratified, and the economic features of the processes that take place in the enterprise at each level of maturity are summarized. It was determined that the provision of innovative processes for their development is provided by venture capital investment, each of which is characterized by the structuring of management technologies and the state of formation of the information and communication space.
CHANGE IN THE CONFIGURATION AND ADMINISTRATION TECHNOLOGY OF THE ENTERPRISE-DEVELOPER IN THE CONTEXT OF THE SCIENTIFIC AND APPLIED PRINCIPLES OF THE CONSTRUCTION ORGANIZATION
Authors: Nikolaev Georhii , Prуkhodko Оleh , Ryzhakova Hanna , Rotov Oleksandr , Kushnir Igor , Krychevskyi Oleksandr
Published: April 2023

The article is devoted to the development of the concept of forming a qualitatively new flexible subsystem of internal economic control in the management system of construction enterprises, in accordance with the ratio of elements of centralization and decentralization of management functions, taking into account the type of enterprise and the specifics of the organization and methodology of internal economic control, which, unlike others, includes a complex of end-to-end indicators , aimed at the unconditional fulfillment of the tasks of supplying products, improving their quality, increasing labor productivity and saving resources. 

The process of researching directions for effective solutions to management problems of a modern enterprise necessarily touches on the analytical assessment of all spheres of its activity from the standpoint of achieving the maximum possible economic result, under the conditions of using its immanent properties, in particular, purposefulness, objectivity, timeliness, efficiency and complexity. A methodical approach was chosen to determine the integral indicator of the level of economic stability, which provides an opportunity to assess the level of economic stability of enterprises and to determine the organizational and economic factors of increasing the efficiency of their functioning. 

The recommendations for the formation of an effective information and analytical subsystem of the system for monitoring and controlling the financial and economic results of construction enterprises, which combines all types of information - economic, market, sociological, demographic, etc., contains information channels with the necessary reliability, transmission speed and bandwidth , includes a system of methods and means for collecting information and preparing management decisions.

The practical significance of the work lies in the possibility of practical implementation of the proposed recommendations regarding monitoring and control of the financial and economic results of construction enterprises. The conceptual basis for the formation of the policy of structural economic optimization of the indicator of economic stability and stability of construction enterprises has been developed.
Research progress on preparation and anti-tumor application of copper sulfide nanocomposites: A review
Authors: Feng Yuanjiao , Miao Home , Zeng Xue , Zhong Wenwu
Published: April 2023

Photothermal diagnosis and treatment agents are more and more widely studied in cancer diagnosis and treatment. Copper sulfide nanocomposite is an economical and superior semiconductor material in photothermal diagnosis and treatment agents. At present, there are copper sulfide nanocomposites prepared by different materials and methods, and in-depth research has been done in the applications of cancer diagnosis and treatment, antibacterial, and biosensing. This article reviews the preparation of copper sulfide nanocomposites in recent years and their research progress in cancer diagnosis and treatment, and prospects for the future. It could provide a theoretical basis for the application and development of semiconductor materials in the clinical diagnosis and treatment of tumors.
Acetylcysteine modulates sphingolipid levels by inhibiting neutral sphingomyelinase during aging in rat tissues
Authors: Hassouneh Loay , Aldajah Salameh , Najdawi Manal , Abudayeh Zead , Abualassal Qais , aburmelah Amajad , Sirhan Alaa
Published: April 2023

Old-age-associated pathologies usually coincide with altered sphingolipid metabolism. Changes in the level of sphingomyelin (SM) and ceramide are largely determined by the activation of neutral sphingomyelinase (nSMase) during aging. nSMase is a key enzyme in sphingolipid turnover; it generates ceramide through the hydrolysis of SM. While N—acetylcysteine (NAC) is a powerful antioxidant which has anti-inflammatory properties and it is the precursor of glutathione (GSH). The aim of this study is to determine the impact of NAC on nSMase activity in the age-dependent changes of sphingolipid (SM and ceramide) levels and GSH content in blood serum, gastrocnemius muscle and kidney tissue of 24-month-old rats. It was found that the effect of NAC on the tissue of 24-month-old rats increased SM content; GSH content and decreased the ceramide content. The gastrocnemius muscle and kidney were the most sensitive to the effects of NAC. The results show that GSH inhibit the activity of nSMase. These results emphasize that nSMase. plays a key role in age-associated ceramide accumulation in rat tissues during aging. Furthermore, it was indicated that NAC is an effective modulator of nSMase and has pleiotropic effects that may alter sphingolipid metabolism. The nSMase inhibition enhances the benefits of NAC treatment.
Оrganisation of Tourist Activities in Natural Landscapes of Post-War Period
Authors: Shevchenko Nataliia
Published: April 2023

The purpose of the article is to research and justify the content of tourist activities in natural landscapes, in particular on the basis of speleological resources in the post-war period. The research methodology is based on the principles of socio-cultural and polysystemic analysis, comparative and structural-systemic methods of scientific knowledge, which make it possible to consider the trends of tourism development in the post-war period and to find out the specifics of the organisation of tourist activities in speleological landscapes. The scientific novelty of the study is determined by the actualisation of attention to recreational activities in natural complexes, in particular speleological ones, since speleological tourism activities in war and post-war time can be considered as a natural model of emotional stress relief, adaptation to unusual conditions and prevention of negative changes in physical and mental health. Conclusions. Doing various tourist recreation in the natural landscapes of the post-war period should take place on the basis of environmental protection and familiarity with local cultural traditions. When designing tourist and recreational parks based on speleological and spelestological sites, a set of functional zones is determined on the basis of the socio-cultural and natural features of the territory.

Key words: tourist activity, natural landscapes, speleological sites, post-war period.
Features of Mass Speech Culture in Social Networks
Authors: Solomenko Lina
Published: April 2023

The purpose of the article is to reveal the peculiarities of speech and behavioural stereotypes of mass speech culture in social networks. The research methodology. The typological method is applied, which has contributed to identification of the peculiarities of mass speech culture development in social networks. The method of systemic analysis and synthesis, the descriptive method and the method of cultural analysis have enabled the consideration of social networks in the context of the modern media space, with their inherent originality. The scientific novelty. Peculiarities of the speech culture in social networks are studied; the specifics of Internet communication as a unique means of global communications are considered; the peculiarities of influence of the language of Internet communications on the development of modern mass speech culture are revealed. Conclusions. Internet slang produced by users has now become widespread in the general consumer vocabulary, and the game conditions of the virtual space contribute to the approach of communication to the game, which at the level of mass speech culture is manifested in the tendency to the manner of spoken language even on serious websites. The study has found that media texts of social networks, due to a unique combination of verbal and visual expressiveness, have a tangible impact on the user. The analysis of contemporary content of social networks confirms the trend of depopularisation of diminutives (diminutive nouns), transfer of foreign (primarily English) words and phrases in Ukrainian graphics, integration of foreign vocabulary into the media text in the form of barbarisms, introduction of elements of thieves' slang, computer jargon, and specific Internet vocabulary in media texts (as a stylistic game), manifestation of original humour in accordance with personal speech qualifications.

Key words: new media, mass media culture, Internet communication, social networks, content, media texts.
Children's Blogging as a Factor of Cultural Transformations
Authors: Buhaiov Mykola
Published: April 2023

The purpose of the work is to find out the importance of children's blogging for the socialisation and formation of personal qualities of children, to reveal the influence of this phenomenon on the transformation of cultural forms. The research methodology was based on the use of general scientific methods: analysis and synthesis – to develop the source base of the article; as well as specifically scientific, in particular semiotic, helped to find out the mechanism of the emergence of cyber culture, and diachronic-synchronous: children's blogging is considered both in historical development with a cultural interpretation of the results, and linearly – in one historical period of time. Scientific novelty. We have found that currently children's blogging is one of the determining factors in the development of children as individuals and causes the emergence of new forms of culture, in particular, cyber culture. Conclusions. Culture involves the transmission from one generation to the next of historically acquired rules of behaviour, spiritual, and material values for the preservation and development of society. It used to provide direct communication between generations. Nowadays, young people balance between two realities – social and virtual, so they often acquire social and cultural experience primarily on the Internet. Blogs are clearly shaping the preferences of today's children, shaping their cultural self-awareness and defining intercultural competence, and in the future, such a process will acquire even greater dimensions. This led to the emergence of a new generation – bearers of cyber culture, namely, information culture, which as a new cultural model actualises a qualitatively new worldview with corresponding value attitudes, moral and ethical norms, social roles, and models of human behaviour in society.

Key words: children's blogging, cyber culture, information culture, intercultural competence, social and virtual realities, Internet.
Ornament as Symbolic Form of Culture
Authors: Katsevych Olha
Published: April 2023

The purpose of the work is to determine the specifics of ornament functioning as a symbolic form of culture, its meaning and role in marking the socio-cultural environment. The methodological research consists in the application of analytical, structural, cultural-hermeneutical, axiological, and semiotical methods, which allow us to consider the phenomenon of ornament from different aspects of cultural knowledge. The scientific novelty of the research lies in the discovery of the specifics of human signs and symbolic activities based on the example of ornamental decoration and signification. The ornamental functions, its sign-symbolic and socio-psychological components in the cultural-historical environment are researched. We have proven that the carrier of cultural and historical information is ornament and it is the means of communication between generations in space and time. Conclusions. Self-management of a human in the field of culture is implemented by means of symbols and signs, which are organised in such symbolic forms as language, religion, science, and art. Ornament is an artistic means of shape creation of art. Ornament is a dynamic figurative form that demonstrates the temporal cycles of senses in different artistic genres showing the static of image, the topos. Due to dynamic and temporal component codifies the cultural memory of the community, the ornamental chronotope is a storage of national cultural narratives that are re-actualised during the socio-cultural crises, and during request for deep markers of collective knowledge.

Key words: ornament, sign, symbolic form, culture.
Specificity of Interpretation of Compositions in Still Life
Authors: Skakandi Yulii
Published: April 2023

The purpose of the study is to reveal the peculiarities of interpretations of compositions in still life using the example of five productions and to illustrate them with exemplary works. The research methodology is based on the application of methods of analysis, observation, description, which allow us to investigate the peculiarities of interpretations of the given compositions. The scientific novelty lies in the fact that the author has expanded and supplemented the features of work on such an important area of watercolor painting as still life. The implementation of the set tasks is clearly demonstrated on the examples of specific productions. Conclusions. An important achievement of the research is that, like a portrait and a landscape, a still life has its own special means of influencing the mood and thoughts of the audience. Of course, a person, his/her complex spiritual world, the most diverse images of nature open up wider opportunities for the painter to interest and affect the viewer than images of "dead things". Thus, still life enables verifying that in painting not only the object of the image, but also the way it is depicted determines the content of the work. By combining various methods of work and looking for the new ones, the artist can achieve in his/her works such strength and expressiveness, juiciness and brightness of colour, the most subtle transitions of tone, depth, and various textures, which will raise his/her creativity to a qualitatively higher level. The creative principle in the work always prevails and is combined with the experiment, as well as with the emotionality of the artist, his/her ability to generalise and select, to think plastically, with visual memory. A mature artist relies on these qualities already purely mechanically, but knowledge of the basic laws of painting, drawing, and composition are always present in his/her mind, thereby forming his/her system of methods. Therefore, the main task of a young artist is to master the techniques of the craft, to master the basic laws, that is, to lay a solid foundation for the development of one's own thoughts, creative ideas, the power of expression of which will be determined, without a doubt, by the artist's talent.

Key words: watercolor, still life, composition, natural settings, plein air, colour relationships, lighting.
Osyp Kurylas’s Art Heritage: Battle Genre
Authors: Sochenko Maryna
Published: April 2023

The purpose of the article is to analyse the combat work by Osyp Kurylas in the ranks of the Ukrainian Sich Riflemen. The research methodology is based on the principles of historicism, impartiality, and reliability of the presented results, as well as on general scientific and special research methods, including analysis, synthesis, generalisation, descriptive, systematic, and biographical. According to the dominant in post-classical science paradigm of systematicity, they are integrated from different scientific directions, namely from art history, cultural studies, and history. Such an interdisciplinary methodology helped to reveal the main theme and value-meaning constants of the combat creativity by O. Kurylas in the ranks of the Ukrainian Sich Riflemen. The scientific novelty of the research consists in the cultural-historical and art-historical analysis of O. Kurylas's combat work, which significantly expands the understanding of his work and determines the relevance of his artistic heritage for modern art in the direction of increasing interest in combat fine art. Conclusions. Osyp Kurilas and his fellow artists made an invaluable contribution to the development of fine art, in particular, to battle painting and the portrait genre. The battle legacy of O. Kurylas (graphics, painting) is not just works of fine art, but also invaluable historical and documentary material. Due to the realism, the combat work by O. Kurilas, like other Sich artists, can be called a kind of documentary recording of the events of the Liberation Struggle period, which in terms of truthfulness, scrupulousness, and accuracy of the images can be put on the same level as modern photography. Their work is of great importance not only for preserving the memory of those who died for the will of Ukraine, but also serves as a visual confirmation of the courage, indomitability, and eternal desire of our people to build an independent Ukraine.

Key words: Osyp Kurilas, battle genre, painting, fine art, Ukrainian Sich Riflemen.
Auction as Cultural and Economic Phenomenon of Contemporary Art Process
Authors: Zinchenko Mykola
Published: April 2023

The purpose of the article is to conceptualise the auction as a cultural and economic phenomenon of the modern art process. To achieve the goal, we have set a range of research tasks: to define the concept of the auction in the system of economic relations within the art market; to highlight the specifics of auction activities in the context of determining the value of a work of art and the factors influencing this; and to consider the specifics of the auction houses as subjects of the modern art market. The research methodology is presented by the system approach, as the auction is considered as a complex symbolic system, consisting of a number of structurally organised elements and close interconnections with other systems, in particular with art, social and economic systems. The study is based on the use of the methods of analysis, synthesis, abstraction, comparison, and generalisation. The scientific novelty lies is the fact that for the first time systematically and structurally a comprehensive analysis has been made of the auction as a phenomenon, which has a dual nature, as it combines economic and symbolic aspects. Conclusions. The article analyses the phenomenon of auctions in the contemporary art process. We have conceptualised the concept of the auction as a cultural and economic phenomenon in the context of the art market system. The concept of a market for objects of art and antiques have been studied in two aspects: as purchasing and selling objects with artistic value and as a field of commodity-money relations that develop between legal entities and individuals to purchase and sell pieces of art and antiques. We have found that pricing in the art market depends not only on the cost of created cultural and art product, but also on a number of socio-cultural factors. Auctions are considered in the system of a secondary art market as the quintessence of market relations in the field of art. We have defined the aesthetics of postmodernism as an axiological basis of the art market and auction activities. Information, intermediary, pricing, stimulating, regulating, and socio-cultural function of auctions have been characterised.

Key words: auction, art market, artwork, art, art process.
ANALISIS PROFITABILITAS JOGJA FLIGHT INDONESIA SEBELUM DAN SELAMA PANDEMI COVID-19
Authors: Nugrohowati Neni Oktaviana , Sulastiningsih Sulastiningsih
Published: April 2023

This study is intended to examine differences in profitability levels before the COVID-19 pandemic and during the COVID-19 pandemic which has not yet reached the target expected by the company. The purpose of this study is to describe the level of profitability, to analyze the factors that cause the profitability targets are not met, and to formulate efforts to increase the profitability of each branch at the Jogja Flight Indonesia branch. In analyzing the data, the authors use a quantitative descriptive research design by calculating the profitability value through the analysis of the Ratio of Operating Costs to Operating Income (BOPO), Net Profit Margin (NPM), and Return On Assets (ROA) and qualitative descriptive with observations, interviews, documentation and Focus Group Discussions. The results showed that the ratio of BOPO, NPM and ROA experienced a significant difference between before and during the pandemic. There is a significant decrease seen from the level of profit achieved by the branches from 2019 to 2020 due to decreased revenue while Jogja Flight Indonesia continues to bear operational costs and its assets are also fixed.
PENGEMBANGAN PARIWISATA BERBASIS PEMBERDAYAAN MASYARAKAT (COMMUNITY BASED TOURISM (CBT)) DI DESA WISATA NGARGORETNO, KECAMATAN SALAMAN, KABUPATEN MAGELANG
Authors: Widhianingsih Yuliana Ari , Widiastuti Nur , Mathori Muhammad
Published: April 2023

This research is a qualitative research. The subjects in this research are 4 people consisting of 1 Ngargoretno Village apparatus, 1 Pokdarwis (Tourism Awareness Group) administrator of Ngargoretno Village, 1 tourist business citizen in Ngargoretno Village and 1 tourist. In conducting research on efforts to improve the development of community empowerment-based tourism (CBT) in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, Miles and Huberman qualitative data analysis method was used. The results of the study stated that the development of community-based tourism (CBT) in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency still needs to be improved due to the lack of support in helping promote tourism villages, the lack of community in providing support to the village government in developing the village tourism, lack of budget from non-governmental organizations, lack of creativity from local communities to develop tourist villages. Efforts to develop Community Based Tourism (CBT) in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, namely collaborating with local governments, involving the community, seeking adequate budgetary support, conducting training for actors or managers of tourist village objects .