ON THE HYPOTHESIS OF A NEW PARADIGM FOR MANAGING THE DEVELOPMENT OF TOURISM IN THE FRAMEWORK OF THE NATIONAL PROJECT «TOURISM AND HOSPITALITY INDUSTRY»
Authors:   доктор экономических наук, профессор ФГБОУ ВО «Сочинский государственный университет», г. Сочи, Россия, Романова Галина Максимовна , Шарафутдинов Владимир Насибуллович ,   кандидат экономических наук Федеральный исследовательский центр «Субтропический научный центр РАН» г. Сочи, Россия, Онищенко Елена Васильевна ,   кандидат экономических наук Федеральный исследовательский центр «Субтропический научный центр РАН» г. Сочи, Россия
Published: March 2021

The purpose of the article is to substantiate the need for a new paradigm for managing the development of the domestic tourism sector due to time challenges. The proposed approach is based on the main provisions of the reports of the participants of the Recreation and Tourism section of the Russian Professorial Assembly, held on November 18, 2020. At the same time, the intensity of the discussions, differences in the positions of many speakers were due not only to significant damage to the development of tourism, the put COVID-19 the pandemic which designated, in fact, the initial stage new, apparently, a long-term cycle of development of the tourism sector, but also clearly demanded and very timely measures of the decree of the President of the Russian Federation on improving the system of management of tourism development, and the development of a new National Tourism and Hospitality Project. General scientific and specific economic methods of research are used. The article raises the issues of eliminating the sustainable deficit of the country’s balance of payments through tourism, due to the unresolved ratios of domestic, exit and entry tourist flows; More comprehensive coverage and synchronization of more than 50 industries and areas involved in satiating tourism demand; more complete and adequate statistical visibility in the tourism economy; monitoring the state and effective use of the huge volumes of tourist resources of the regions involved in the reproduction of tourist products, determining their optimal recreational loads, etc. The conclusions are drawn that in these conditions, the tasks of improving the technological level of the tourism development management system come to the fore. systematic and integrated digitalization and informatization of the tourism economy in all sectors and spheres, involved in the modern tourism sector of the economy, the introduction of a platform approach to the creation of large-format and large-scale tourist products in the tourist spaces of domestic regions, the development of their transport and cultural logistics. All this requires a serious improvement of the domestic legislative framework of the tourism sector in the direction of transforming tourism into a driver of the socio-economic development of the country’s economy, primarily due to the preservation and strengthening of human potential, the care of which, as shown by the experience of highly developed countries, is increasingly transferred to the free spatial and temporal coordinates of human activity, i.e. to the tourism sector.The practical significance of the proposed theoretical and practical recommendations will make it possible to fill the content of the first National Project «Tourism and Hospitality Industry» not only with strategic goals and objectives adequate to the challenges of the time, but also to develop the necessary list of flagship projects capable of practically implementing them.