bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN, DAN CORPORATE IMAGE TERHADAP KEPUASAN PELANGGAN INDONESIA TECHNOLOGY TREND
Authors: Christian Michael , Setiobudi Auditia
Published: August 2024

Abstract: Indonesia Technology Trend is a distribution business of technology and other trendy products. Theory of Cognitive Psychology is a theory which states that human behavior can’t be measured and explained without involving other mental processes. This research was conducted to determine the effect of (1) service quality on customer satisfaction (2) customer trust on customer satisfaction (3) corporate image on customer satisfaction of Indonesia Technology Trend. The method used for this research is descriptive quantitative by distributing surveys to 75 respondents who were determined using purposive sampling technique to random Indonesia Technology Trend consumers. The analysis tool of this research is SPSS. The result showed that service quality has no effect on customer satisfaction, customer trust has a significant positive effect on customer satisfaction, and corporate image has a significant positive effect on customer satisfaction.
Pengaruh Promosi Social Media dan Harga Terhadap Minat Beli Konsumen Kripik Singkong G-3
Authors: Fahmi Moh. Imam
Published: August 2024

The research which entitled "The Effect of Social Media Promotion and Price on Purchase Intention of Kripik Singkong G-3 Consumers". This research has two objectives, that is,: (1) to know the effect of social media promotion on purchase intention of kripik singkong G-3 consumers (2) To know the effect of price on purchase intention of kripik singkong G-3 consumers. G-3 is a business that runs in snack field that is processed  traditionally. Sale that is done by G-3, that is, online and store at small shops. This research uses quantitative method. The population in this research is all potential consumers who use social media (Facebook and Instagram). The sample in this research, that is, 120 respondents. Data collect on us questionnaire that is distributed online. Data process in this research uses multiple linear regression analysis by using SPSS as helping tool in processing data. The results of this research are: (1) Social media promotion affects  positive and significant on purchase intention of kripik singkong G-3 consumers. (2) Price affects positive and significant on purchase intention of kripik singkong G-3 consumers.
Keywords: social media promotion, price, purchase intention.
ANALISIS PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FESYEN NOOR
Authors: Fitria Aliah Noor , Christina Christina
Published: August 2024

Noor is a clothing boutique that sells various Muslim and non-Muslim cloth with affordable price and good quality. Noor boutique is located in Bangkalan city. Noor sells and marketing through online by using Instagram, offline by opening boutique in Bangkalan city, and also through word of mouth. Noor boutique in Bangkalan city has strategic location, safe and spacious parking area.
This research is done to find out the effect of Instagram social media marketing, word of mouth, and location on purchase decision of Noor fashion consumers. Data in this research amounts 168 respondents in which majority age is 18-24 years old. The population that is used is consumers who have ever shopped at Noor boutique. The sample that is chosen with non-probability sampling technique with purposive sampling method with criteria age at least 18 years old. Data that is used in this research through questionnaire is distributed online and is processed using multiple regression analysis of SPSS 25. The results of this research shows that Instagram social media marketing, word of mouth, and location affect positive on purchase decision of Noor fashion consumer.
Pengaruh Features dan Reliability Terhadap Minat Beli Produk Paket Kado Bayi Pada Instagram Djovalyn Baby Shoes
Authors: Maulidiyah Thursina
Published: August 2024

Djovalyn is an online business that runs in baby equipment especially baby gift package. Since the beginning of selling in 2018, Djovalyn has never achieved turnover target that is planned. That thing indicates purchase intention of low consumer on Djovalyn product. The purpose of this research is to find out the effect of features (X1) and reliability (X2) as independent variables on purchase intention (Y) of baby gift package products in Djovalyn Baby Shoes Instagram. The population in this research is Surabaya people who know baby gift package product of Djovalyn Baby Shoes. The respondent criteria to be research sample is respondent who is at least 18 years old, domiciled in Surabaya, and knows baby product package of Djovalyn Baby Shoes with the total sample of 150 respondents. The quantitative method is chosen to be the method of this research. Data is obtained by distributing questionnaires to respondents who are selected to be samples and then the data is analyzed by using SPSS 22. Data analysis technique that is used in this research is multiple linear regression. The hypothesis is tested through F test and t test. The result of the research shows that features and reliability affect positive and significant on purchase intention of baby gift package product in Djovalyn Baby Shoes Instagram.
PENGARUH KUALITAS, HARGA, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FORT.ID
Authors: Purnomo Vincent Sebastian
Published: August 2024

Fashion becomes quite profitable industry due to keep on following trend, not only female fashion that develops rapidly but also male fashion develops, recently a lot of male start paying attention outward appearance. The fashion industry recently gets growth and give quite high contribution towards national income of creative economy gross domestic product (GDP). Fort.id is a company that has been established since February 2018 which runs in fashion field especially in leather craft field by selling products such as clutch and wallet. Sale of Fort.id products get fluctuated so that the researcher needs to know about what things that affect purchase decision of Fort.id  products. The purpose of this research is to find out the effect of quality, price, and product design on purchase decision of Fort.id products. This research is quantitative research and the population of this research is Fort.id consumers starting from August 2019 to August 2020. The saturated sample that amounts 35 respondents like stated on customer list in August 2019 to August 2020. The data is processed using multiple regression analysis with  SPSS application. The results of this research are quality and product design variables affect positive on purchase decision and price variable does not affect on purchase decision.
The Role of Online Promotion, Service Quality, and Product Quality on Purchase Decision of Online JJ Auto Product
Authors: Suryajaya Jason Albert
Published: August 2024

Abstract: The purpose of this research is to find out the role of online promotion, service quality, and product quality on purchase decision of online JJ Auto products. The variables in this research are online promotion (X1), service quality (X2), product quality (X3), and purchase decision (Y). This research is quantitative research. Data collection is done by distributing online questionnaires using Google form. The population in this research is JJ Auto consumers who have purchased online in Tokopdia in the period of October 2021 to February 2022 as many as 695 people. Sampling technique that is used is purposive sampling with the sample number of 103 people. Analysis method in this research uses multiple linear regression analysis with the help of SPSS application. The result of this research indicates that there is significant influence between online promotion (X1), service quality (X2) and product quality (X3) on purchase decision (Y). The result of F test indicates that online promotion, service quality, and product quality infuence silmutaneously on purchase decision.
Keywords: Online Promotion, Service Quality, Product Quality, and Purchase Decision
Abstrak: Penelitian ini bertujuan untuk mengetahui peranan promosi online, kualitas pelayanan, dan kualitas produk terhadap keputusan pembelian produk JJ Auto secara online. Variabel dalam penelitian ini adalah promosi online (X1), kualitas pelayanan (X2), kualitas produk (X3), dan keputusan pembelian (Y). Penelitian ini adalah penelitian kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google form. Populasi dalam penelitian ini adalah konsumen JJ Auto yang telah membeli secara online di tokopeida pada periode Oktober 2021 hingga Februari 2022 sebanyak 695 orang. Teknik sampling yang digunakan adalah purposive sampling dengan jumlah sampel 103 orang. Metode analisis dalam penelitian ini menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian ini menunjukan bahwa terdapat pengaruh signifikan antara promosi online (X1), kualitas pelayanan (X2) dan kualitas produk (X3) terhadap keputusan pembelian (Y). Hasil dari Uji F menunjukan bahwa promosi online, kualitas pelayanan, dan kualitas produk berpengaruh secara simultan terhadap keputusan pembelian.
Kata kunci: Promosi Online, Kualitas Pelayanan, Kualitas Produk, dan Keputusan Pembelian
Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga Terhadap Keputusan Pembelian Konsumen Coffee Shop “Gula Kopi”
Authors: Purnama Oka
Published: August 2024

Food and beverage industry has high level business competition due to the large number of entrepreneurs. Food and beverage entrepreneurs must be able to provide the best for consumers in order to be outstanding in competition. Entrepreneurs must be able to understand the factors that influence consumers’ purchasing decision, such as product quality, service quality, price, and others. This research is done to find out the influence of product quality, service quality, and price on purchasing decision of "Gula Kopi" coffee shop consumers. This research uses quantitative method by analyzing the population of "Gula Kopi" coffee shop consumers. This research uses purposive sampling technique which is distributed to 97 respondents with the criteria respondents whose age at least 17 years old who have ever shopped at "Gula Kopi" coffee shop at least once. Data collection in this research uses questionnaire help that is distributed through Google form by applying Likert scale 1-5 to answer statements based on the level of agreement or on the contrary. Data analysis in this research uses SPSS application to be able to do the series of multiple linear regression test. The result of this research indicates that the variables of service quality and price do not influence significant on purchasing decision, while product quality variable influences significant on purchasing decision of “Gula Kopi”coffee shop consumers.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pelanggan Rumah Kost Surabaya Barat
Authors: Stanley Vincent , Sidharta Helena
Published: August 2024

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan dan fasilitas terhadap loyalitas pelanggan. Data penelitian dikumpulkandengan menyebarkan kuesioner kepada responden yang berumur 18-26 tahun, 27-35 tahun dan >35 tahun, serta pengambilan sampel penelitian dilakukan dengan purposive sampling. Hasil kuesioner yang didapatkan berjumlah 120 responden menggunakan software SPSS. Hasil penelitian pada hubungan kualitas pelayanan terhadap loyalitas pelanggan adalah signifikan, sehingga disimpulkan bahwa kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. Hubungan fasilitas terhadap loyalitas pelanggan adalah signifikan, sehingga disimpulkan bahwa fasilitas berpengaruhsignifikan terhadap loyalitas pelanggan.
Pengaruh Workplace Ostracism, Workplace Loneliness melalui Cyberloafing terhadap Employees’ Performance pada Digital Agency
Authors: Izumi Calvina
Published: August 2024

Peran internet dalam industri digital marketing agency dapat membawa dampak positif dan negatif. Persaingan digital yang makin ketat terus mendorong digital agency untuk menciptakan ide kreatif dan inovasi menarik agar dapat bersaing. Dalam tingginya tekanan, tanpa disadari internet menjadi celah yang digunakan semena-mena oleh karyawan perusahaan, cyberloafing. Penelitian ini dilakukan untuk menguji pengaruh Workplace Ostracism, Workplace Loneliness terhadap Employees’ Performance melalui Cyberloafing pada startup Digital Agency. Responden penelitian ini berasal dari seluruh populasi PT XXX yang merupakan startup yang menerapkan sistem kerja hybrid dan dominan menggunakan internet. Variabel yang digunakan pada penelitian ini yaitu Workplace Ostracism, Workplace Loneliness sebagai variabel independen, Employees’ Performance variabel dependen, dan Cyberloafing sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini yaitu metode analisis berupa Partial Least Square (PLS) dengan software SmartPLS. Metode pengambilan sample dilakukan dengan sampling jenuh melalui pembagian kuesioner kepada 53 karyawan PT XXX. Berdasarkan analisis yang dilakukan, diperoleh hasil bahwa Workplace Ostracism, Workplace Loneliness, dan Cyberloafing berpengaruh signifikan terhadap Employees’ Performance, Cyberloafing tidak dapat mendukung mediasi pengaruh baik Workplace Ostracism dan Workplace Loneliness terhadap Employees’ Performance pada karyawan PT XXX.
PENGARUH SUCCESSION PLANNING DAN LEADERSHIP TERHADAP FAMILY BUSINESS SUSTAINABILITY
Authors: Salim Stefanus , Effendy Junko Alessandro
Published: August 2024

Family Business has great impact or contribution in a country’s economic sector. However, like business in general the family firm has its challenge. Succession plan for family firm is a thing that needs to be thought by family business’ owner to achieve firm sustainability to the next generation. However, this succession plan is also the challenge that has to be faced, because survival rate level from one generation to another generation is lower. The survival rate of first generation to the second generation is 30%, second generation to third generation is 12%, and third generation to fourth generation is 3%. This research is done to find out the effect of succession planning and leadership on family business sustainability. In order to collect the research data, the researcher distributes questionnaires to 74 respondents who are the member of ninth and tenth batch of Universitas Ciputra guild family business with Slovin formula and simple random sampling. This research uses multiple linear analysis test method with the help of SPSS (Statistical Product and Service Solutions)software. The test result in this research indicates that both variables of Succession Planning and Leadership have significant effect on Family Business Sustainability.Keyword: Succession Planning, Leadership, Family Business Sustainability
PENGARUH ENTREPRENEURIAL PASSION, ENTREPRENEURIAL EDUCATION, DAN ENTREPRENEURIAL MINDSET TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA
Authors: Faradillah Bella , Christina Whidya Utami
Published: August 2024

The purpose of this study is to to find out the influence of entrepreneurial passion, entrepreneurial education, and entrepreneurial mindset on entrepreneurial intention in IBM-RC students class of 2019 at Ciputra University Surabaya. This research type is quantitative research. The population in this research were IBM-RC students class of 2019. The sample in this research amounts to 198 respondents with online questionnaire data collection method, that is Google form. Sampling technique of this research uses non-probability sampling, that is  purposive  sampling. In this research, data is processed by using multiple linear regression analysis with SPSS software. The results of this research indicate that entrepreneurial passion influences significant on entrepreneurial intention, entrepreneurial education influences significant on entrepreneurial intention, entrepreneurial mindset influences significant on entrepreneurial intention.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEUR’S PASSION TERHADAP PERFORMA KERJA KARYAWAN PERUSAHAAN INDUSTRI PANGAN DI INDONESIA
Authors: Laurent Ellisa , Efrata Tommy
Published: August 2024

Abstract: One of the causes of decreased employee performance is a lack of leadership or entrepreneurial style. Entrepreneurial role is very important to implement in entrepreneurship because it is one of the keys to success in the company. The entrepreneurs in this study are Entrepreneurial leadership and entrepreneur's passion which have a considerable influence on employee performance and influence the company's success in achieving the goals set by supporting the human resources in the company. This research was conducted to determine the effect of entrepreneurial leadership and entrepreneur's passion on employee work performance and the effect of entrepreneurial leadership on entrepreneur's passion. Collecting research data distributed 203 questionnaires to respondents who are employees of food industry companies in Indonesia at the middle management to upper management levels. This study uses non-probability sampling, with a purposive sampling method. The data analysis technique used in this study is Smart-PLS 3.0 software with the Structural Equation Model (SEM) - Partial Least Square (PLS) method. Based on the results of this study, shows that Entrepreneurial Leadership has a significant influence on Entrepreneur's Passion, Entrepreneurial Leadership has a significant influence on Work Performance, and Entrepreneur's Passion has a significant influence on work performance.
PENGARUH BEBAN KERJA DAN LOYALITAS TERHADAP KINERJA KARYAWAN PT WIDYA UTAMA PUTRA
Authors: Raviva Zamzami Khansa , Wijayadne Devi Rahnjen
Published: August 2024

PT Widya Utama Putra merupakan bisnis yang bergerak di bidang manufaktur, hasil produksi dari PT Widya Utama Putra ialah perusahaan manufaktur yang bergerak di bidang pakan ternak. Berjalan sejak 2018, PT Widya Utama Putra memproduksi pakan ternak berbahan dasar fishmeal dan shrimpmeal di Pulau Jawa dan sekitarnya. Penelitian ini dilakukan untuk menguji pengaruh beban kerja, loyalitas terhadap kinerja karyawan pada PT Widya Utama Putra. Penelitian ini dilakukan dengan cara mengumpulkan data dari 35 responden secara langsung yaitu dengan penyebaran kuesioner tertulis pada karyawan PT Widya Utama Putra. Metode yang digunakan pada penelitian ini adalah kuantitatif dan proses pengolahan data menggunakan SPSS. Hasil dari penelitian ini membuktikan bahwa beban kerja dan loyalitas berpengaruh terhadap kinerja karyawan PT Widya Utama Putra.
PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES
Authors: Jauwena Claudio
Published: August 2024

This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted
PENGARUH SOCIAL MEDIA MARKETING YANG DIMEDIASI OLEH ONLINE REVIEW CUSTOMER TERHADAP KEPUTUSAN PEMBELIAN PRODUK CERICHE TABLEWARE
Authors: Gunawan Sheren
Published: August 2024

Perkembangan industri manufaktur di Indonesia pada era pandemic dari tahun 2019 menembus angka total investasi sebesar Rp. 64 triliun. Perkembangan industri manufaktur menjadi perhatian pemerintah karena dapat menambah 30,4% investasi pada tahun 2020. E-Commerce adalah sistem yang memungkinkan orang untuk melakukan perdagangan dan berdagang secara online. Penelitian ini dilakukan untuk mengetahui pengaruh dari Social Media Marketing yang Dimediasi oleh Online Review Customer terhadap Keputusan Pembelian Produk Ceriche Tableware. Penelitian ini merupakan penelitian kuantitatif dan dalam melakukan Analisa data menggunakan SmartPLS 3.0. Metode penelitian yang digunakan yaitu purposive sampling untuk mengambil sampel. Pada akhirnya hanya menggunakan 99 kuesioner yang digunakan sebagai sampel. Berdasarkan penelitian ini menyatakan bahwa social media marketing tidak berpengaruh terhadap online review customer, social media marketing berpengaruh terhadap keputusan pembelian, dan online review customer berpengaruh terhadap keputusan pembelian. Sehingga, dapat disimpulkan bahwa terdapat 1 hipotesis ditolak dan 2 hipotesis diterima.
PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
Authors: Angela novita Angela novita , Soeparto Ir.Alexander Wahyudi Henky
Published: August 2024

This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study was 85 respondents using the online questionnaire data collection method, namely the Google form. The sampling technique of this study uses Non-Probability with Purposive Sampling Techniques. In this study, the data were processed using multiple linear regression analysis techniques. The results of this study indicate that 1) online reviews have a significant effect on purchasing decisions, 2) service quality has a significant effect on purchasing decisions, 3) consumer trust has a significant effect on purchasing decisions.
PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF
Authors: Gouwendra Soni Surya , Dr. Hermeindito, S.E., M.M. Dr. Hermeindito, S.E., M.M.
Published: August 2024

Abstract: This study aims to examine the influence of social media marketing, perceived quality and brand awareness on purchase intention. The respondents were 95 consumers of Rudoff's Tote Bag taken by purposive sampling method. The analysis use multiple regression analysis. The independent variables are social media marketing, perceived quality and brand awareness, while the dependent variable is purchase intention. The results of F test indicate that the regression model used in the study is declared feasible. The results of the t test analysis show that the variables of social media marketing, perceived quality and brand awareness partially have a significant positive effect on consumer’s purchase intention in Rudoff's Tote Bag. So it can be concluded that if each social media marketing, perceived quality and brand awareness is getting better it will be able to increase the consumer’s purchase intentions.
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA
Authors: Pujinata Helena Keshya Riconga , Efrata Tommy Christian
Published: August 2024

This research is done to analyze and to find out the influence of E-WOM,  Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia. The variables that are used are E-WOM, Content Marketing, Hedonic Innovativeness, Social Innovativeness as independent variables (X) and Purchase Intention as dependent  variable (Y). This research uses quantitative research method and data process is done with smartPLS 4.0 version with Structural Equation Modelling (SEM) Partial Least Square (PLS) data analysis method. Sampling is done with non probability sampling method with purposive sampling media by collecting data in the form of questionnaire using linear scale from 1 to 10. Questionnaire is distributed online using Google form media. The population of this research is Indonesian citizenship who are above 17 years old with sample criteria of having social media and attractiveness towards skincare products. Sample of this research is 220 respondents. The result of this research indicates that E-WOM, Content Marketing, Social Innovativeness give positive and significant influence on Purchase Intention of skincare products in Indonesia, whereas Hedonic Innovativeness gives insignificant influence on Purchase Intention of skincare products in Indonesia.
PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA
Authors: Praditya Dhemas Arya Praditya , Kaihatu Thomas Stefanus
Published: August 2024

The aim of this research is to conduct an analysis of the influence of store atmosphere and store location on customer loyalty with customer satisfaction as a mediating variable which was carried out at Kawan Seduh Coffee Surabaya. All tests were carried out using the Partial Least Aquare (PLS) research method using SmartPLS software as the analytical tool used. This research involved 140 respondents with the criteria being respondents who had made purchases more than twice. Based on the research results, it was found that store atmosphere has a significant effect on customer loyalty and satisfaction, store location has a significant effect on customer satisfaction and has no effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty and can mediate the effect of store atmosphere on customer loyalty, but cannot mediating the influence of store location on Kawan Seduh Coffee customer loyalty
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST, AND PERCEIVED VALUE ON CUSTOMER SATISFACTION PT BINTANG MITRA SEJATI JEMBER
Authors: Salim Yuval Eleazar , Setiobudi Auditia
Published: August 2024

Abstrak: PT Bintang Mitra Sejati (BMS) merupakan perusahaan yang bergerak dalam distributor makanan ringan yang bergerak di daerah Jember. Berdasarkan hasil wawancara  dengan Manajer Pemasaran BMS Jember dari hasil tersebut dapat diketahui bahwa ada empat hal yang ditemui sebagai permasalahan yang dihadapi perusahaan yaitu pada service quality, customer trust, perceived value, customer satisfaction.  Tujuan dari penelitian ini yaitu untuk mengetahui faktor-faktor yang mempengaruhi customer satisfaction di PT Bintang Mitra Sejati (BMS) Jember. Jumlah sampel pada penelitian ini menggunakan rumus Slovin. Berdasarkan perhitungan tersebut, maka sampel yang dapat digunakan pada penelitian ini adalah sebanyak 124 orang. Peneliti menggunakan teknik pengambilan sampel non-probablity sampling. Jenis non-probablity sampling yang dimaksud adalah purpossive sampling.  Dalam penelitian ini pengujian data akan dilakukan dengan menggunakan regresi linear berganda. Penelitian akan terlebih dahulu di uji melalui uji validitas dan uji reliabilitas beserta uji asumsi klasik. Penelitian ini melakukan rekapitulasi data isian google form untuk dianalisis menggunakan SPSS. Hasil yang diperoleh bahwa service quality berpengaruh terhadap customer satisfacftion, customer trust berpengaruh terhadap customer satisfacftion, dan perceived value berpengaruh terhadap customer satisfaction.
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS AT TOKO BAHAN KUE 55
Authors: Halim Enrico Glenn , Soeparto Alexander Wahyudi Henky
Published: August 2024

Toko Bahan Kue 55 is a business engaged in retailing cake ingredients, cake suppliesand cake equipment. This study aims to determine the effect of product quality and servicequality on purchasing decisions at the Toko Bahan Kue 55. The variables involved in this studyare product quality and service quality as independent variables and purchasing decisions asdependent variables. The method used in this research is a quantitative method using multiple linear regression tests. The sample in this study were 150 consumers who had made purchases at Toko Bahan Kue 55. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions at Toko Bahan Kue 55. Service quality has a positive and significant influence on purchasing decisions at Toko Bahan Kue 55.
THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON PURCHASING DECISIONS FOR ITEMKU CONSUMERS IN SURABAYA
Authors: Elsaddai Theofilus , Wiryakusuma I Gusti Bagus Yosia
Published: August 2024

Zaman modern ini, masyarakat semakin mudah untuk mengakses berbagai situs dan aplikasi menggunakan internet. Salah satu bentuk persaingan dalam dunia digital yang muncul berupa e-commerce, adanya penggunaan e-commerce memudahkan para penggunanya dalam melakukan transaksi secara online. Salah satu e-commerce yang berkembang di zaman sekarang dan dapat menunjang kebutuhan masyarakat di bidang transaksi produk virtual yaitu Itemku. Itemku merupakan salah satu e-commerce terpercaya di Indonesia yang bergerak di bidang produk virtual dengan menawarkan produk seperti penjualan akun (game, Netflix, Zoom, dll), penjualan voucher game online, dst. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi harga dan kualitas layanan terhadap keputusan pembelian konsumen Itemku di Surabaya. Penelitian ini terdiri dari variabel persepsi harga, kualitas layanan, dan keputusan pembelian. Populasi penelitian ini adalah konsumen Itemku yang berada di Surabaya. Penelitian ini, penulis menggunakan random sampling dimana peneliti mengambil sampel secara acak berdasarkan area. Kriteria yang harus dipenuhi oleh para responden yaitu pernah melakukan pembelian produk Itemku di Surabaya dengan jenjang usia 17 sampai 41 tahun berdasarkan survei yang dilakukan oleh Vero Decision Lab pada 470 responden sebagai pemain, penikmat dan streamer di Indonesia. Ukuran sampel akan diteliti menggunakan rumus Hair sebanyak 140 orang yang merupakan konsumen Itemku di Surabaya. Teknik pengumpulan data primer bisa dengan melakukan penyebaran kuesioner yang hasilnya akan dilakukan pengolahan data kembali. Skala data yang akan digunakan di dalam penelitian ini adalah skala likert gradasi lima titik dari sangat tidak setuju (1) sampai dengan sangat setuju (5). Hasil dari penelitian ini menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap keputusan pembelian konsumen itemku di Surabaya, dan kualitas layanan berpengaruh signifikan terhadap keputusan pembelian konsumen itemku di Surabaya.
FACTORS INFLUENCING CUSTOMER SATISFACTION OF PAVILION RESTO IN DENPASAR
Authors: Agustiono Agustiono , Gede Dika Aditya
Published: August 2024

This research is to find out the influence of product quality, perceived service quality, andperceivedvalue on customersatisfaction. This research choose a food and beverage company asthe object named Pavilion Resto. This study uses multiple linear regression with a total 120 respondents, collected from closed-ended questionnaire. The result of this study shows that perceived service quality and perceived value have a significant effect on customer satisfaction. Whereas, product quality has no significant effect on customer satisfaction.
Collaborative research in higher education: Benefits for scholars in tourism
Authors: Mkwizu Kezia Herman
Published: August 2024

Higher Education (HE) plays a key role in disseminating knowledge to the research community and society at large. In Africa, production of research output is a challenge.  Past scholars have highlighted that collaboration in terms of co-authorship is needed to increase the research output. To expand literature on collaboration among scholars from different disciplines, this paper’s main objective was to explore collaborative research in HE focusing on the benefits for scholars. Specifically, this paper explores multidisciplinary collaborative research in HE with a focus on the benefits for scholars in tourism. The research methodology applied in this paper is a Scholarly Personal Narrative (SPN) method to avail experiences of collaborative research from the perspective of an African tourism scholar. Content analysis was used to provide relevant themes that address the objective of this paper. Findings reveal that multidisciplinary collaborative research in HE has benefits. Some of the benefits include “networking”, “sharing workload’, “integrating research skills” and “supporting team”. The outcome implies that HE institutions in Africa should encourage multidisciplinary collaborative research as a way of increasing knowledge production to benefit the academic community and non-academic community for the development of Africa.
PERANCANGAN PATEEN COFFEE HOUSE DENGAN PENDEKATAN SENSE OF PLACE OLEH KONSULTAN ARSITEKTUR INTERIOR FK STUDIO
Authors: Frederick Kurniawan  , Yusuf Ariyanto
Published: August 2024

The coronavirus pandemic is changing coffee business trends in 2021. Owners of coffee shops should anticipate increased competition for clients by providing high-quality coffee drinks, affordable prices, and simpler store concepts. Seeing this, interior architecture consultant FK Studio is here to help people get the ideal building design according to the design approach and sense of place owned by the company. This strategy was chosen since it is evident that modern society must keep up with the swift advancements of the times, and coffee is becoming increasingly common as a result of people’s demand for a gathering place where they can unwind, relieve stress, or even learn new things about the beverage. In contrast, an architectural design method called Sense of Place in Architecture concentrates on natural elements, human senses, and psychology, which bind people to that place. To achieve this, various design stages need to be carried out, starting from location observation and analysis, research, creativity, and development of design ideas, as well as the design finalization stage. The location of this project is on the edge of rice fields with a calm, comfortable, and natural atmosphere. Meanwhile, the desires and needs of visitors and owners of coffee houses Regarding design that is comfortable, calm, and appropriate to the context, the approach will be answered of place which is applied to architectural and interior design elements as well as the use of locations and surrounding areas to support the application of this approach.
PERANCANGAN MOTIF BATIK TULIS DIPADUKAN DENGAN LURIK PEDAN SEBAGAI BUSANA CONVERTIBLE WANITA KARIR
Authors: Zakiyah Naela Ni’matuz , Santoso Ratna Endah
Published: August 2024

Batik sering dipilih oleh masyarakat untuk dijadikan busana formal hingga seragam dalam pekerjaan dan untuk menghadiri acara acara penting. Tidak hanya batik, saat ini kain lurik mengalami kemunduran akibat tergeser oleh produksi tekstil pabrikan. Penampilan menjadi salah satu poin penting untuk beberapa bidang pekerjaan. Hal itu menjadi norma tersendiri, dan dianggap bahwa penampilan seseorang yang lebih rapi dan sopan memiliki etika kerja yang lebih bagus. Berdasarkan beberapa realitas tersebut, menjadi seorang wanita karir sering dihadapkan pada suatu permasalahan yang kompleks dalam berbusana akibat dualitas peran yang harus mereka jalani. Dimana mereka diharuskan untuk memberikan tanggung jawab dalam pekerjaan dan kinerja yang profesional dengan memaksimalkan efektifitas waktu sebaik mungkin sesuai dengan acara, waktu dan kebutuhan yang berbeda. Permasalahan dalam perancangan ini adalah bagaimana cara merancang motif batik tulis yang nantinya dikombinasikan dengan kain lurik sebagai busana convertible untuk wanita karir, mengingat kedua material ini memiliki dua motif yang berbeda dengan mempertimbangkan aspek estetis, material, teknik, fungsi, dan bentuk agar dapat menyelesaikan masalah dalam perancangan tersebut.
A Comprehensive Survey of Open-Source Tools for Computational Fluid Dynamics Analyses
Authors: Kodman Jyothsna Balakrishna , Singh Balbir , Murugaiah Manikandan
Published: August 2024

Computational Fluid Dynamics (CFD), blending disciplines like fluid mechanics and computer science, plays a pivotal role in various engineering and scientific endeavors. Despite its importance, the prohibitive costs and restricted access to commercial CFD tools pose significant barriers. This study addresses the need for accessible CFD solutions by conducting a comprehensive review of open-source CFD tools, highlighting their role in promoting open science. Through methodical analysis, the present study explores the capabilities, performance, and applicability of these tools in various contexts. The findings reveal that open-source CFD tools not only offer a cost-effective alternative to proprietary software but also foster collaboration and transparency in the scientific community. This study concludes that these tools are not only viable but essential for the advancement of CFD applications, encouraging wider adoption and development. This review serves as a bridge in the literature, enhancing understanding and accessibility of open-source tools in CFD, and supporting the paradigm shift towards open science.
Investigation of the Mechanical Response of a Fabric-Reinforced Composite Beam with a T-Shaped Profile during a Three-Point Bending Test by Employing FEM
Authors: Atiyah Intesar Khalil , Asker Waleed Abdulhamza , Talib Ruaa Nazar , Hussein Emad Kamil
Published: August 2024

In this study, three-point bending tests were utilised in order to evaluate the mechanistic behaviour of the composite structure. Investigation and analysis have both made use of profiles in the form of a T for their respective aims. In this particular study, the modelling and meshing of geometry was carried out with the assistance of Ansys Software. The normal stress was the key indication that was utilised in the convergency approach. This indicator was employed to bring the outputs of the mesh and the predictions closer together. One of the tools that is used for simulating static structures was put to use so that the interaction of the composite structure with its surroundings could be modelled in a mechanical way. The normal stress and consequent of the whole deformation as a result of the applied static load have been utilised to carry out the numerical calculations, and the results have been evaluated and interpreted. This is because the normal stress and consequent of the total deformation as a result of the imposed static load. At a temperature of 20 degrees Celsius, the calculations show that the magnitude of the stress induced by the 200 N can reach a maximum of 0.4 MPa. It was discovered that this is really the situation. The total deformation of the entire body has a value of 0.004 millimetres over its entirety. This value accounts for the entirety of the deformation. The output of the numerical findings indicated, at the conclusion of the study, that the composite construction had the potential to resist because of the applied static force.
Comparative Study of Pumping Performance of Fluidyne Pump with Ejector and Centrifugal Solar Pumping Systems
Authors: Megahed Mahdy , Elsalmawy Hafez , Essa Mohamed Ali
Published: August 2024

Fluidyne pump is a promising type of solar pumping system because of the absence of moving parts and low maintenance and primary cost. One of its defects is the small flow rate and efficiency. This paper presents a mathematical analysis of its governing equations to identify its key controlling parameters. These parameters were found to be the gas-to-liquid volume ratio, a temperature factor, and a pressure factor. These factors were found to be proportional to the system’s efficiency and flow rate. Comparing the fluidyne pump with different solar pumping systems shows that every system is suitable for specific operating conditions. Ejector solar thermal refrigerant system is suitable for high flow rate, low pressure, and large size applications, while centrifugal pump/ PV system is preferred for medium head, medium flow rate, and medium installation cost. The Fuidyne pump is suitable for low head, low flow rate, and low-cost applications.
Epidemiology and Trends of Obesity and Bariatric Surgery in Korea
Authors: Han Kyungdo , Jung Jin-Hyung , Jeong Su-Min , Kim Mee Kyoung
Published: August 2024

The prevalence of obesity in Korea has steadily increased over the past decade, reaching 38.4% in 2021. Notably, the rate of class II– III obesity, defined as a body mass index (BMI) of 30 kg/m2 or higher, exceeded 7% in the same year. Since January 2019, the National Health Insurance Service (NHIS) has provided coverage for bariatric surgery (BS) for eligible patients. Coverage is available for individuals with a BMI of 35 kg/m2 or higher, or those with a BMI of 30 kg/m2 or higher who also have obesity-related comorbidities. Additionally, partial reimbursement is offered for BS in patients with type 2 diabetes mellitus who have BMI values between 27.5 and 30 kg/m2. From 2019 to 2022, the NHIS recorded 9,080 BS procedures, with sleeve gastrectomy being the most commonly performed. The average percentage of weight loss 198±99.7 days post-surgery was 17.9%, with 80.0% of patients losing more than 10% of their body weight. This article presents the trends in obesity and BS in Korea.
Effect of Zinc on Germination, Growth Yield of (Solanum melongena L.)
Authors: Bano Sumaiya , Awasthi Kanchan , Prakash Srivastava Madhu , Jain Neeraj
Published: August 2024

Eggplant (Solanum melongena L.) is an economically significant crop, valued for its culinary versatility and nutritional content. Understanding the factors that influence its growth is crucial for optimizing agricultural practices and improving yield. Zinc, an essential micronutrient, plays a vital role in various physiological processes within plants, including enzyme activation, photosynthesis, and hormone regulation. This study investigated the effect of zinc supplementation on the growth parameters of eggplant. The experiment was conducted in Botany Lab of Maharishi University of Information Technology, Lucknow in earthen Pots filled with garden soil. Where eggplant seedlings were subjected to different levels of zinc supplementation. Parameters such as plant height, leaf area, root development, and biomass accumulation were measured at regular intervals over the growth period. Results indicated a significant positive correlation between zinc concentration and various growth parameters of eggplant. Seedlings treated with higher zinc concentrations, enhanced leaf expansion, and more extensive root systems compared to those with lower or no zinc supplementation. Furthermore, zinc-treated eggplants displayed improved resistance to certain environmental stressors, suggesting a potential role of zinc in enhancing plant resilience. These findings underscore the importance of adequate zinc supply in promoting the growth and development of eggplant crops, thereby contributing to higher yields and improved agricultural sustainability. Further research is warranted to elucidate the underlying mechanisms of zinc-mediated growth enhancement in eggplant and optimize zinc application strategies for maximum benefit.
An Analytical Approach to Predict Auto Insurance Claim using Machine Learning Techniques
Authors: Kouser Heena , Kumar Hemanth
Published: August 2024

Machine Learning business is regular in the insurance market to enhance the efficiency and predictive skills of the insurance industry linear regression as an initial and effective ml method is adopted in this work predicting automobile insurance claim is undertaken using these large datasets which provides the detailed driver characteristics vehicle characteristics and historical claim insights becomes possible to apply linear regression analyses to indicate and predict the likelihood and frequency of upcoming claims to insurers One of the primary motivations for linear regression is a very easy tool has it is pretty simple to use, easy to interpret and at the same time easy to scale it can benefit in managing and resolve the premium pricing and improvement of risk assessment along with the enhancement of the financial stability while applying linear regression the study explains how it can be utilized in auto insurance claims prediction the potential idea of using better ml models for more investigation and its pros and cons this model is mainly assessed in line with its predictive accuracy utilizing metrics reminiscent of mse and r-squared (R2).
Early and Rapid COVID-19 Diagnosis Using a Symptom-Based Machine Learning Model
Authors: SAMAD Abdul , Kürsad UÇAR Muhammed
Published: August 2024

The COVID-19 pandemic has resulted in a significant global health crisis, claiming over 6.3 million lives. Rapid and accurate detection of COVID-19 symptoms is essential for effective public health responses. This study utilizes machine learning algorithms to enhance the speed and accuracy of COVID-19 diagnosis based on symptom data. By employing the Spearman feature selection algorithm, we identified the most predictive features, thereby improving model performance and reducing the number of features required. The decision tree algorithm proved to be the most effective, achieving an accuracy of 98.57%, perfect sensitivity of 1, and high specificity of 0.97. Our results indicate that combining various symptoms with AI-based machine learning techniques can accurately detect COVID-19 patients. These findings surpass previous studies, demonstrating superior performance across multiple evaluations. The integration of feature selection with advanced machine learning models offers a practical and efficient tool for early COVID-19 diagnosis, improving patient management and public health responses. This approach holds significant promise for enhancing pandemic management and healthcare delivery.
Enhancing IT Infrastructure with Fiber Optics: Revolutionizing Data Flow and Beyond
Authors: Aldossary Fahad
Published: August 2024

Fiber optics technology has emerged as a transformative solution in modern IT infrastructure, significantly enhancing data flow and other critical aspects of digital communication. This article explores the latest advancements in fiber optics and how they can be leveraged to improve IT infrastructure. By delving into the benefits of fiber optics, such as increased bandwidth, reduced latency, and improved security, this paper highlights how these technologies can revolutionize data transmission and overall IT operations.
A Declining Pattern of Men in the Church: Examining Gender Imbalance and Future Implications
Authors: Ndirangu Edise Wairimu
Published: August 2024

The church forms one of the instrumental institutions in the society. Its key role involves spiritual nourishment, in which members are encouraged to address their emotional, psychological, and mental issues, as well as family-related matters, in an environment that is marked by hope and expectation. However, recently, one of the worrying trends has been one in which the number of men in the church has declined significantly. The main aim of this paper was to examine trends in men’s church attendance around the world, some of the factors contributing to those trends, and probable solutions to the same, as well as the implications for the future of the church and its ministries. The methodological approach entailed a qualitative research technique, focusing on secondary literature analysis. According to the results of the primary studies that were consulted, the leading factors that account for the reduced number of men in the church around the world include worldview struggles, patriarchy, unclear purpose and vision, a lack of men’s discipleship, and family fragmentation. Some of the proposed solutions through which these factors might be curbed include discipleship through invitation, gathering groups for men to connect, scouting and skill sharing, creating a platform for feedback, and “doing” rather than “being.” While implementing these solutions, however, care should be taken to ensure that the target group is involved in decision-making and action plan development, rather than separate their thought processes and worldviews from the formulated solutions. Also, the implementation of the aforementioned solutions needs to be embraced in a multidisciplinary way to ensure that relevant stakeholders inside and outside the church are brought on board and used to bring about the change process.

Keywords: Patriarchy, Gender Imbalance, Declining Pattern, Worldview Struggles, Family Fragmentations, Discipleship, Feedback Platform