bluuebunny/crossref_metadata_2025 huggingface dataset:
Ali je več razlik ali več podobnosti v izobraževanju v velikih, srednjih manjših podjetjih
Authors: Merkač Marjana
Published: October 2018

V prispevku so predstavljeni rezultati nekaterih raziskav, opravljenih na področju izobraževanja in usposabljanja zaposlenih v manjših, srednjih in velikih slovenskih podjetjih. Raziskave kažejo na nekatere razlike v odnosu do razvoja zaposlenih kot dela poslovne strategije v podjetju, na ovire pri razvoju njihovih zmogljivosti, na povezave med zadovoljstvom z delom in motivacijo za izobraževanje. Prikazano je tudi, koliko je za vsebine, vezane z izobraževanjem in usposabljanjem, pomembno, ali je posameznik zaposlen v veli­ kem, srednjem ali manjšem podjetju.
Srednje poklicno izobraževanje odraslih v delovnem okolju
Authors: Melink Gvido , Pivk Martin
Published: October 2018

V prispevku predstavljava uspešni projekt srednješolskega poklicnega izobraževanja, ki smo ga izvedli na naši šoli za poklic orodjarja in strojnika za podjetja Domel, Indramat in Niko v Železnikih. Pri tem smo upoštevali sodobne metode za poučevanje odraslih in dosledno prilagajali urnik predavanj delovnemu času kandidatov oziroma delovnega procesa. Predavanja, usposabljanje in praktično delo so potekali v podjetju in šolskih delavnicah ter laboratorijih. V dodatku opozarjava na problem plačevanja učiteljev, ki poučujejo tehnične predmete, saj vstopijo v izobraževalni proces z bogatimi delovnimi izkušnjami iz podjetij, v šoli pa začnejo kot začetniki, ker šolska določila ne opredeljujejo takšnih primerov.
Ovire odraslih pri vključevanju v izobraževanje
Authors: Radovan Marko
Published: October 2018

Kot vemo, postaja vsezivljenjsko ucenje v modernih zahodnih druzbah vedno pomembnejsi sestavni del ekonomskega in druzbenega razvoja. Danes je ze splosno sprejeto dejstvo, da so zaloge znanja, ki jih posameznik pridobi v formalnem zacetnem izobrazevanju, nezadostne in je zato potrebno znanje nadgrajevati tudi v nadaljevalnem izobrazevanju. Vsezivljenjsko ucenje ne pomeni samo brisanja meja med zacetnim in nadaljevalnim izobrazevanjem, temvec tudi vse vecjo povezanost med učenjem na delu inucenjem v prostem casu.
Preoblikovanje univerze
Authors: Jelenc Krašovec Sabina
Published: October 2018

Prispevek govori o razvojnih usmeritvah in moznostih za spreminjanje univerze v uceci se druzbi. Ob tern je nakazano, kako naj bi se univerza v uceci se druzbi spreminjala, kaksno ucenje naj bi spodbujala in kako bi prispevala k razvijanju kriticnosti v druzbi. V prispevku se postavlja vprasanje, kaksne inovacije bi bile na univerzi potrebne, da bi postala dejavni del ucece se druzbe.
Razvojne možnosti e-izobraževanja v svetu in Sloveniji
Authors: Bregar Lea
Published: October 2018

V sodobni družbi se povpraševanje po izobraževalnih storitvah izrazito povečuje, kar spodbuja tudi nastajanje novih oblik in načinov izobraževanja. Prevladujoči izobraževalni koncepti in metode, ki jih negujejo tradicionalne univerze, ne morejo več zadostiti tem potrebam. e-izobraževanje, ki temelji na učinkoviti in kreativni uporabi informacijske in telekomunikacijske tehnologije, se vse bolj uveljavlja kot pospeševalec razvoja izobraževanja.
Menedžment znanja. Nova modrost ali minljiva moda
Authors: Konrad Edvard
Published: October 2018

Tehnološka informacijska revolucija vse bolj spreminja naše predstave o pomenu znanja ali intelektualnega kapitala. Polagoma se razvija disciplina, imenovana upravljanje z znanjem, prizadevajoč si razv1t1 različne organizacijske m osebne praktike, ki sinergično zajemajo, organizirajo in koristijo človeške kompetentnosti, izkušnje, ekspertizo, spretnosti, talente, misli, ideje, intuicije, inovacije in domislice.
Ali so brezposelni motivirani za izobraževanje?
Authors: Radovan Marko
Published: October 2018

V članku se avtor sprašuje o dejavnikih, ki vplivajo na motiviranost brezposelnih za izobraževanje in učenje. Osrednji namen raziskave je bil ugotoviti, ali je motivacija brezposelnih predvsem odraz individualnih manifestacij socialnih pritiskov, ki posameznika "silijo" v izobraževanje oz. ga ad njega odvračajo, ali pa je motivacija odvisna predvsem ad lastnih motivov, potreb in pričakovanj brezposelnih. Rezultati so pokazali, da so za motivacijo za izobraževanje pri obravnavani skupini brezposelnih najpomembnejše spodbude s strani referenčnih skupin in samoučinkovitost. Socialne norme so dejavnik, ki vpliva na izobraževalne namere anketirancev, in so povezane z ekonomskimi možnostmi, ki jih nudijo njihove pomembne referenčne skupine, zadevajo pa tudi spodbujanje k doseganju višjih stopenj izobrazbe. Samoučinkovitost ima vpliv predvsem na zastavljanje dolgoročnih izobraževalnih ciljev (aspiracij), povezana pa je tudi z učnim odnosom brezposelnih do učenja (notranja oz. zunanja motivacija).
Izobraževanje odraslih v zamejstvu
Authors: Mezgec Maja
Published: October 2018

Raziskava predstavlja prvi sklop širšega raziskovalnega projekta - pripravo za preizkus metodološkega instrumentarija za analiza možnosti in pogojev za stalno izobraževanje in osebnostni razvoj slovenskega prebivalstva v Skednju. Preučiti zelimo pripravljenost prebivalstva za vseživljenjsko ucenje, drazljaje in spodbude okolja, moznosti, ki jih nudi okolje, oblike formalnega in neformalnega ucenja, načine, kako posamezniki pridobivajo novo znanje in spretnosti, kako nadgrajujejo svoje zaloge znanja taka v organizirani kot v neorganizirani obliki. Zaradi zastavljenih raziskovalnih ciljev se pri zbiranju podatkov nismo omejili samo na posameznika, temvec smo upoštevali tudi druzinsko in širše druzbeno okolje.
Komunikacija in pisne spretnosti (1. del)
Authors: Kelava Polona
Published: October 2018

V prispevku iscemo vzporednice med posameznikovo stopnjo izobrazbe in njegovo zmoznostjo učinkovite uporabe sredstev komunikacije. Oboje povratno vpliva tudi na pisne spretnosti. Podrobneje se posvetimo uporabi interneta, ki je dovolj razsirjeno sredstvo komunikacije in izobrazevalno sredstvo, da lahko govorimo 0 njegovi mnozicni uporabi, hkrati pa je zaradi nekaterih omejitev (cenovne nedostopnosti, zahtevanih spretnosti, znanj za njegovo uporabo) mnogim nedosegljivo. Izkaze se, daje dostop do interneta mocno odvisen od stopnje izobrazbe, kar obstojeee razlike med vi~je in nizje izobrazenimi dodatno povečuje.
Running a successful photography business
Authors: Pritchard Lisa
Published: October 2018

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.

Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.

This book builds on the author’s popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Basics Design: Print and Finish
Authors: Ambrose Gavin , Harris Paul
Published: October 2018

The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality.

Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.
Reading Photographs
Authors: Salkeld Richard
Published: October 2018

Reading Photographs, 2nd ed is a refreshingly clear introduction to the key theories of representation and visual analysis and demonstrates how they can be applied to photography. Introducing the many different approaches to critical theory for photography, Richard Salkeld explores identity, gaze, psychoanalysis, voyeurism and aesthetics.

As with all the books in the Basics Creative Photography series, Reading Photographs uses striking visual examples to illustrate the text and detailed case studies to delve deeper into the theories and techniques raised within each chapter. In addition, each chapter includes box outs introducing influential photographers, theorists and critics as well as activities to help you apply relevant theories to your own practice.

New to this edition: Exploration of the impact of digital and mobile photography and social media platforms on the interpretation of photographic images. Additional coverage of postmodernism and how it can inform photographic practice and the interpretation of visual imagery, as well as how feminist, post-structuralist and Marxist theories can offer alternative ways of analyzing and understanding photographs.
The Visual Dictionary of Interior Architecture and Design
Authors: Coates Michael , Brooker Graeme , Stone Sally
Published: October 2018

The Visual Dictionary of Interior Architecture and Design is a comprehensive guide to the numerous terms associated with, and used within, the fields of interior architecture and design.

Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary interior architecture.

The dictionary covers traditional terms still in current usage as well as modern terminology such as hyper-reality and sustainability. It also defines a wide variety of practical terms, such as elevation, installation, and function, and conceptual terms including constructivisim, minimalism, and formalism.
Basics Creative Photography 03: Behind the Image
Authors: Fox Anna , Caruana Natasha
Published: October 2018

Encouraging students to research, reflect and debate, Behind the Image revolutionizes the way new projects are approached by looking at how successful photographers have produced meaningful canons of work.

The book's generous selection of images brings together an eclectic range of photographic styles and genres, creating a refreshing and inspiring resource for all. This book features a wide range of photographic contributions from students, amateurs and professionals, specifically edited to help students reflect on their own work in order to produce better images in the future.
Basics Graphic Design 02: Design Research
Authors: Leonard Neil , Ambrose Gavin
Published: October 2018

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Basics Illustration 03: Text and Image
Authors: Wigan Mark
Published: October 2018

Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.

The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored.

The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators
Basics Marketing 01: Consumer Behaviour
Authors: Noel Hayden
Published: October 2018

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.
Basics Architecture 02: Construction & Materiality
Authors: Farrelly Lorraine
Published: October 2018

Basics Architecture 02: Construction & Materiality is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture.

Discussion is supported by a variety of case studies and examples of work taken from the best of contemporary architecture, as well as practical student exercises and resources.
Thinking: Objects: Contemporary approaches to product design
Authors: Parsons Tim
Published: October 2018

Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses how readers can learn to read the signals an object sends, interpret meaning and discover historical context.

Thinking: Objects provides an essential reference tool that will enable you to find your own style and succeed in the industry.
Basics Product Design 03: Visual Conversations
Authors: Bramston David
Published: October 2018

Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.
Basics Graphic Design 01: Approach and Language
Authors: Ambrose Gavin , Aono-Billson Nigel
Published: October 2018

Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
Creative Vision
Authors: Webb Jeremy
Published: October 2018

Creative Thinking encourages photographers and fine artists to explore a range of different disciplines as a means of enhancing their primary artistic goals, by mixing it up, living a little dangerously, and waving goodbye to entrenched attitudes.
Drip-dry shirts: the evolution of the graphic designer
Authors: Roberts Lucienne
Published: October 2018

Before the Second World War, the term graphic design didn't even exist. Lucienne Roberts’ Drip-dry Shirts: The Evolution of the Graphic Designer celebrates the work of those practitioners who created this now familiar term.

Including work from and interviews with some of graphic design's biggest names - Ken Garland, Wim Crouwel, Milton Glaser, Karl Gerstner, Rosmarie Tissi and Ivan Chermayeff - this book gives an understanding of design history and sets contemporary work in an expansive and broad landscape. Contributors place their work in historical and personal contexts, reflecting on their formative years and long careers.

Rich in anecdotes and observations, as influential designers speak honestly about what it was like to make design history, this is detailed visual retelling of the history of graphic design and its pioneers.
Basics Design 04: Image
Authors: Ambrose Gavin , Harris Paul
Published: October 2018

Basics Design 04: Image examines the use of images as a fundamental component of graphic design.

Images are everywhere, from cinema posters to perfume packaging. They have the power to elicit a response and impart information. But understanding what they mean, when to use them and how to control them is a crucial part of the designer's role. This book introduces some of the ways in which images are created; from photography to illustration, systematic generation to iconography and computer manipulation.

It equips the designer with a series of tools and ideas that will facilitate the effective use of images in design.
The Visual Dictionary of Architecture
Authors: Ambrose Gavin , Harris Paul , Stone Sally
Published: October 2018

The Visual Dictionary of Architecture is a comprehensive guide to the numerous terms associated with, and used within, the field of architecture.

Over 250 architectural terms are explained and contextualised in this handy text, with concise definitions accompanied by illustrations and examples taken from historical and contemporary architecture.

The dictionary covers traditional terms still in current usage, as well as modern terminology such as blobitecture and McMansion. It also defines a wide variety of practical terms, such as belfry, cladding and rotunda, and movements and styles including Deconstructivism, Functionalism and Modernism.
Basics Illustration 04: Global Contexts
Authors: Wigan Mark
Published: October 2018

Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future.

All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject.

This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.
Brand-Driven Innovation
Authors: Abbing Erik Roscam
Published: October 2018

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
The Visual Dictionary of Fashion Design
Authors: Ambrose Gavin , Harris Paul
Published: October 2018

The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion.

Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary fashion design.

The dictionary covers traditional terms still in current usage, as well as modern terminology such as Tank top and Militaria. It also defines a wide variety of practical terminology, such as Appliqué, Block printing, Flax, Logo, Silhouette and Tailoring, as well as conceptual expressions including Postmodernism, Juxtaposition and Zeitgeist.
Sketching for Animation
Authors: Parr Peter
Published: October 2018

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential sketching, technical drawing and ideation techniques.

With interviews and in-depth case studies from some of today's leading animators, including Bill Plympton, Glen Keane, Tori Davis and John Canemaker, this is a unique guide to turning your sketchbook - the world's cheapest, most portable pre-visualisation tool - into your own personal animation armory.
The Fundamentals of Landscape Architecture
Authors: Waterman Tim
Published: October 2018

From climate change to sustainable communities, landscape architecture is at the forefront of today's most crucial issues and this book provides an introduction to the key elements of this broad field.

The Fundamentals of Landscape Architecture explains the process of designing for sites, calling upon historical precedent and evolving philosophies to discuss how a project moves from concept to realization. It serves as a guide to the many specializations within landscape architecture, such as landscape strategy and urban design.

The second edition features new international and US-based case studies including a study of Peter Schaudt of Hoerr Schaudt Landscape Architects based in Chicago, US, which features the Historic Landscape Preservation Plan, at The University of North Carolina, Chapel Hill. The work of Dr Kongjian Yu of Turenscape is explored and features Houtan Park, Shanghai, China and Greg Grabasch's project Januburu Six Seasons, Broome, Western Australia is discussed. Examined in depth is the work of Ten Eyck Landscape Architects at The Arizona State University Polytechnic Campus, US.

For the second edition the author, Tim Waterman, has interviewed the following leading landscape architects: Phil Askew of the London Legacy Development Corporation, UK, discusses the continuing legacy of the Olympics in London. The work of New York-based Thomas Balsley is explored through his project at Hunter's Point South Waterfront Park, New York, USA. The ethos of Raymond Jungles is examined with reference to his project at 1111 Lincoln Road, Miami, Florida, USA. And the role of the landscape architect is discussed with Thierry Kandjee of Taktyk in Brussels, Belgium. These interviews and case studies should inspire landscape architect students the world over to create innovative and creative designs.
The Fundamentals of Interior Architecture
Authors: Coles John
Published: October 2018

The Fundamentals of Interior Architecture (second edition) offers an introduction to the key elements involved in the creation of aesthetically appealing and practically appropriate interior architecture.

The book contains five sections, which together encapsulate the principle ideas, skills and knowledge that are employed in effective interior architecture and design. Areas of study include space and form, site and function, materials and texture, light and mood, and presentation and representation.

Emphasis is placed on spatial solutions that support the needs of the client and which recognise the qualities of the building and its situation.

The theory is contextualised using practitioner biographies and work from leading designers.

The new material in this highly illustrated second edition includes interviews with leading practitioners.

In addition, at the end of each chapter there are new projects to encourage readers to explore further the creative possibilities of working as an interior architect.
Train Your Gaze
Authors: Angier Roswell
Published: October 2018

Focusing on the presence of the photographer's gaze as an integral part of constructing meaningful images, Roswell Angier combines theory and practice, to provide you with the technical advice and inspiration you need to develop your skills in portrait photography.

Fully updated to take into account advances in creative work and photographic technology, this second edition also includes stunning new visuals and a discussion on the role of social media in the practice of portraiture.

Each chapter includes a practical assignment, designed to help you explore various kinds of portrait photography and produce a range of different styles for your creative portfolio.
Cartoon Character Animation with Maya
Authors: Osborn Keith
Published: October 2018

Have you ever wanted to try your hand at cartoony computer animation? Then look no further… Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion blur and staggers seamlessly into your animation.

From planning to posing to polish, you’ll learn how to make the most of breakdowns, take the terror out of tangent types and overcome the oft-feared graph editor.
Video Game Design
Authors: Salmond Michael
Published: October 2018

Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design.

Using a raft of examples from a diverse range of leading international creatives and award-winning studios, this is a must-have guide for budding game designers. Industry perspectives from game industry professionals provide fascinating insights into this creative field, and each chapter concludes with a workshop project to help you put what you've learnt into practice to plan and develop your own games.

With over 200 images from some of the best-selling, most creative games of the last 30 years, this is an essential introduction to industry practice, helping readers develop practical skills for video game creation. This book is for those seeking a career making video games as part of a studio, small team or as an independent creator. It will guide you from understanding how games engage, entertain and communicate with their audience and take you on a journey as a designer towards creating your own video game experiences.
Video Games
Authors: Bossom Andy , Dunning Ben
Published: October 2018

A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture.

Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners
Motion Graphics
Authors: Crook Ian , Beare Peter
Published: October 2018

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Production Design for Screen
Authors: Barnwell Jane
Published: October 2018

Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer's contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story.

Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling.

Jane Barnwell offers a new methodology for evaluating the designer's work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design.

Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
Design Thinking for Visual Communication
Authors: Ambrose Gavin , Harris Paul
Published: October 2018

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.

Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.

The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
The Layout Book
Authors: Ambrose Gavin , Harris Paul
Published: October 2018

A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.

Offering a huge array of potential layout options and with over 200 color illustrations from some of the world's leading design studios, whether you are working in print or digital media this book encompasses a variety of creative approaches. The second edition has also been updated to include interviews with practising designers, as well as new exercises to aid readers in their own explorations.

Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
Introduction to Graphic Design
Authors: Sherin Aaris
Published: October 2018

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.

Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Becoming a Successful Graphic Designer
Authors: Leonard Neil
Published: October 2018

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.
Inside Art Direction
Authors: Brower Steven
Published: October 2018

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.

Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.

With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Interaction Design
Authors: Steane Jamie , Yee Joyce
Published: October 2018

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project.
The Essential Guide to Business for Artists and Designers
Authors: Branagan Alison
Published: October 2018

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.

With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.
Knitwear
Authors: Sissons Juliana
Published: October 2018

Fully revised and updated, this new second edition of Knitwear provides an invaluable introduction to the use of knitwear in fashion design. The book delves into the characteristics and behavior of many varieties of yarn and fiber, from traditional to contemporary, providing easy-to-follow diagrams, practical examples, and rich illustrations throughout.

Knitwear provides an insider's perspective into the knitwear industry and offers vital need-to-know information to readers on various career pathways, while highlighting contemporary machinery and tools available to knitwear designers today, demonstrating how to create knitting patterns, and laying out the basic techniques used on domestic machines.

Interviews with international designers, operating at different levels within the industry, provide further insight into the business of knitwear, and how to get a good head-start into the industry. A must-have handbook for the knitwear designer, Knitwear is a beautiful and indispensable guide to this growing area of the fashion industry.
Becoming A Successful Illustrator
Authors: Brazell Derek , Davies Jo
Published: October 2018

Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills.

Becoming a Successful Illustrator provides practical and inspirational guidance on finding and contacting clients, putting together promotional materials and establishing yourself as a professional illustrator. With case studies, and firsthand tips and hints from practising illustrators at varying stages in their careers, and packed with hundreds of beautiful examples of professional work, this is a must-have guide to the working world of illustration.

This title is part of the Creative Careers series from Fairchild Books, designed to help bridge the gap between academia and a first job in the creative industries. Brimming with helpful tips and facts about the world of work, they offer an essential guide for any emerging creative practitioner.

The cover artwork for Becoming a Successful Illustrator has been shortlisted for an illustration award in the 2013 books category by the prestigious Association of Illustrators.
Time-dependent entrainment of smoke presents an observational challenge for assessing aerosol–cloud interactions over the southeast Atlantic Ocean
Authors: Diamond Michael S. , Dobracki Amie , Freitag Steffen , Small Griswold Jennifer D. , Heikkila Ashley , Howell Steven G. , Kacarab Mary E. , Podolske James R. , Saide Pablo E. , Wood Robert
Published: October 2018

Abstract. The colocation of clouds and smoke over the southeast Atlantic
Ocean during the southern African biomass burning season has numerous
radiative implications, including microphysical modulation of the clouds if
smoke is entrained into the marine boundary layer. NASA's ObseRvations of
Aerosols above CLouds and their intEractionS (ORACLES) campaign is studying
this system with aircraft in three field deployments between 2016 and 2018.
Results from ORACLES-2016 show that the relationship between cloud droplet
number concentration and smoke below cloud is consistent with previously
reported values, whereas cloud droplet number concentration is only weakly
associated with smoke immediately above cloud at the time of observation.
By combining field observations, regional chemistry–climate modeling, and
theoretical boundary layer aerosol budget equations, we show that the history
of smoke entrainment (which has a characteristic mixing timescale on the
order of days) helps explain variations in cloud properties for similar
instantaneous above-cloud smoke environments. Precipitation processes can
obscure the relationship between above-cloud smoke and cloud properties in
parts of the southeast Atlantic, but marine boundary layer carbon monoxide
concentrations for two case study flights suggest that smoke entrainment
history drove the observed differences in cloud properties for those days. A
Lagrangian framework following the clouds and accounting for the history of
smoke entrainment and precipitation is likely necessary for quantitatively
studying this system; an Eulerian framework (e.g., instantaneous correlation
of A-train satellite observations) is unlikely to capture the true extent of
smoke–cloud interaction in the southeast Atlantic.
Estimation of atmospheric total organic carbon (TOC) – paving the path towards carbon budget closure
Authors: Yang Mingxi , Fleming Zoë L.
Published: October 2018

Abstract. The atmosphere contains a rich variety of reactive organic compounds, including gaseous volatile organic carbon (VOCs), carbonaceous aerosols, and other organic compounds at varying volatility. Here we present measurements of atmospheric non-methane total organic carbon plus carbon monoxide (TOC+CO) during August-September 2016 from a coastal city in the southwest United Kingdom. TOC+CO was substantially elevated during the day on weekdays (occasionally over 2 ppm C) as a result of local anthropogenic activity. On weekends and holidays, with a mean (standard error) of 102 (8) ppb C, TOC+CO was lower and showed much less diurnal variability. Excluding weekday daytime, TOC+CO was significantly lower when winds were coming off the Atlantic Ocean than when winds were coming off land. By subtracting the estimated CO from TOC+CO, we constrain the mean (uncertainty) TOC in marine air to be around 19 (±≥8) ppb C during this period. A proton-transfer-reaction mass spectrometer (PTR-MS) was deployed at the same time, detecting a large range of organic compounds (oxygenated VOCs, biogenic VOCs, aromatics, dimethyl sulfide). The total speciated VOCs from the PTR-MS, denoted here as Sum(VOC), amounted to a mean (uncertainty) of 11(±≤3) ppb C in marine air. We assess the possible contributions from a number of known organic compounds present in marine air that were not detected by the PTR-MS. Future concurrent measurements of TOC, CO, and a more comprehensive range of speciated VOCs would enable a better characterization and understanding of atmospheric organic carbon budget.
Cloud fraction determined by thermal infrared and visible all-sky cameras
Authors: Aebi Christine , Gröbner Julian , Kämpfer Niklaus
Published: October 2018

Abstract. The thermal infrared cloud camera (IRCCAM) is a prototype instrument
that determines cloud fraction continuously during daytime and
night-time using measurements of the absolute thermal sky radiance
distributions in the 8–14 µm wavelength range in conjunction with
clear-sky radiative transfer modelling. Over a time period of 2 years, the
fractional cloud coverage obtained by the IRCCAM is compared with two
commercial cameras (Mobotix Q24M and Schreder VIS-J1006) sensitive in the
visible spectrum, as well as with the automated partial cloud amount
detection algorithm (APCADA) using pyrgeometer data. Over the 2-year period,
the cloud fractions determined by the IRCCAM and the visible all-sky cameras
are consistent to within 2 oktas (0.25 cloud fraction) for 90 % of the
data set during the day, while for day- and night-time data the comparison
with the APCADA algorithm yields an agreement of 80 %. These results are
independent of cloud types with the exception of thin cirrus clouds, which
are not detected as consistently by the current cloud algorithm of the
IRCCAM. The measured absolute sky radiance distributions also provide the
potential for future applications by being combined with ancillary
meteorological data from radiosondes and ceilometers.
Retrievals of tropospheric ozone profiles from the synergism of AIRS and OMI: methodology and validation
Authors: Fu Dejian , Kulawik Susan S. , Miyazaki Kazuyuki , Bowman Kevin W. , Worden John R. , Eldering Annmarie , Livesey Nathaniel J. , Teixeira Joao , Irion Fredrick W. , Herman Robert L. , Osterman Gregory B. , Liu Xiong , Levelt Pieternel F. , Thompson Anne M. , Luo Ming
Published: October 2018

Abstract. The Tropospheric Emission Spectrometer (TES) on the A-Train Aura satellite
was designed to profile tropospheric ozone and its precursors, taking
measurements from 2004 to 2018. Starting in 2008, TES global sampling of
tropospheric ozone was gradually reduced in latitude, with global coverage
stopping in 2011. To extend the record of TES, this work presents a
multispectral approach that will provide O3 data products with
vertical resolution and measurement error similar to TES by combining the
single-footprint thermal infrared (TIR) hyperspectral radiances from the Aqua
Atmospheric Infrared Sounder (AIRS) instrument and the ultraviolet (UV)
channels from the Aura Ozone Monitoring Instrument (OMI). The joint
AIRS+OMI O3 retrievals are processed through the MUlti-SpEctra,
MUlti-SpEcies, MUlti-SEnsors (MUSES) retrieval algorithm. Comparisons of
collocated joint AIRS+OMI and TES to ozonesonde measurements show that both
systems have similar errors, with mean and standard deviation of the
differences well within the estimated measurement error. AIRS+OMI and TES
have slightly different biases (within 5 parts per billion) vs. the sondes.
Both AIRS and OMI have wide swath widths (∼1650 km for AIRS; ∼2600 km for OMI) across satellite ground tracks. Consequently, the joint
AIRS+OMI measurements have the potential to maintain TES vertical
sensitivity while increasing coverage by 2 orders of magnitude, thus
providing an unprecedented new data set with which to quantify the evolution
of tropospheric ozone.