bluuebunny/crossref_metadata_2025 huggingface dataset:
Dynamic Changes in Noble Metal during Period of Local Conflict: Evidence from Soaring Crude Oil Price
Authors: Luo Difan
Published: March 2023

The Russia-Ukraine conflict officially began on February 24, 2022, when Russia conducted a special military operation in Ukraine. Crude oil prices have soared since the start of the conflict and have had a significant impact on the noble metals industry. In this paper, gold and silver are selected as the representatives of precious metals, and the data of crude oil, gold, and silver from June 2021 to August 2022 are captured. The VAR model is used to draw the impulse response diagram to explore the impact of oil price increase on gold and silver prices, finding that the sharp rise in international crude oil prices caused by the conflict between Russia and Ukraine led to the rise in your financial market. Then, the ARMA-GARCH model is used to study how the prices of gold and silver are affected by the conflict between Russia and Ukraine, concluding that the increase of oil price does not increase the volatility of gold return, but it has a significant positive impact on the volatility of silver yield. And as the conflict between Russia and Ukraine continues, this effect will gradually weaken.
Based on COVID-19 the Financial Management Analysis
Authors: Huang Zhidi
Published: March 2023

As the world faces an unanticipated event of the COVID-19 pandemic, life for many had been disrupted severely, affecting all economic agents within a national level. The focus of this essay is to explore the solutions that can be implemented by businesses when facing the COVID-19 pandemic, such as products and digital survival; the best allocated price; channels; the use of promotion in marketing and the recognition of data importance. There will be a discussion of the UK government’s response towards the impact of COVID-19 and the variety of measures taken to neutralize the impact of this event. This will be followed by an analysis and explanation of the general study of a firm’s internal financial management model.
Application of Mean-Variance Model in the U.S. Capital Market
Authors: Luo Qinyuan
Published: March 2023

Portfolio in stock market is an asset that people buy in the hopes of a return or appreciation, or both. Portfolio investment is not active, unlike direct investment, which means managing it by alone. A portfolio can help people spread risk and decrease risk, because it can minimize the negative impact of the economy. This paper analyzes asset allocation for four different companies. In this paper, three methods of mean-variance analysis, CAPM and FF3F model are used to optimize the portfolio. In addition, this paper will calculate different weights to analyze the maximum return of the portfolio. The results show that in the FF3F model. In the Sharpe ratio portfolio, "POAHY" is the security with the most weight. The portfolio with the highest Sharpe ratio weight in CAPM model is "POAHY". The outcome in this paper benefits the related investors in financial markets.
Empirical Analysis of Factors of Company Value Based on Hermes
Authors: Liu Zhuoran , Ma Zhixin , Wu Mengshan , Zhou Yitong
Published: March 2023

Company value is the focus of contemporary economic society, and what factors will affect it is also one of the key topics of research. Although scholars from various countries have carried out many studies on the influencing factors of enterprise value, there are still differences and no agreement has been reached. The pursuit of perfect quality, practical simplicity, family tradition in business, and never purposefully catering to trends are the elements that elevate Hermès to the pinnacle of luxury and give its exorbitant price a reasonable market value. The factors influencing the value of a business are extremely complex. Therefore, this study puts forward 10 hypotheses based on the comparative analysis of Hermes and its competitors, and takes 1259 A-share listed companies as samples to collect data, conduct empirical analysis on the data, and explore the influencing factors of enterprise value, in order to obtain a generally applicable conclusion. Research shows that solvency, especially short-term solvency, is one of the impact factors of company value, along with profitability, ownership concentration, R&D investment, the ratio of R&D investment to operating income, and the degree of market monopoly. Hence, it is suggested that enterprises should reasonably control the level of leverage, promote the awareness of innovation, improve profitability, and pay attention to the introduction of talent.
Analysis of the Limitations of Chinese Enterprises' Financial Statements and Countermeasures
Authors: Liu Biwen
Published: March 2023

Financial statement analysis bases on financial statements and other information, using special analytical tools and methods to systematically analyze and evaluate the past and present operating results and financial position of an enterprise. It also predicts the future development trend of the enterprise and provides valuable information for decision-making to reduce uncertainty in decision-making. The current financial statements have limitations in the financial statements themselves, including the lack of non-financial information, the lagging nature of the financial statements, accounting policies, optional accounting treatments and subjective estimates by accountants. In terms of financial analysis indicators, some of the solvency indicators and operating capacity indicators have limitations. In terms of financial analysis methods, the comparative analysis method, factor analysis method and trend analysis method all have certain limitations. These limitations are discussed and analyzed in this paper. Suggestions are also made on the financial statements themselves, the indicators to be analyzed in the financial statements and the methods of financial analysis.
New Century: How XBOX can reverse the disadvantage it faces today against its competitors？
Authors: Zeng Yuming
Published: March 2023

XBOX is currently competing with playstation and switch in international markets at a significant disadvantage. This article will discuss how XBOX can improve itself to attract new audiences and how the success of its long-term strategy in international markets will depend on the effectiveness of its transformation in international markets today. And the Asian market is one of the most important expansion markets for XBOX. The purpose of this thesis is to reveal which disadvantages of XBOX in the gaming industry need to be remedied in order to establish a competitive advantage over its competitors through the Xbox brand. Practical solutions are offered based on the conclusions drawn.
The Changes in the Business Strategies and Models of the Cross Border E-Commerce Company under the Black Swan
Authors: Liu Chang
Published: March 2023

Due to the sudden hit of the Black Swan (COVID-19 pandemic), the rise in production cost had impacted the profits earned by the industry, and so the cross-border e-commerce industry had undergone significant changes during these years. In order to overcome the problems, the Cross Border E-Commerce companies tend to implement new business strategies and models to help with its recovery and development. This paper follows the research method of case study, which means it will adopt a specific example of a Cross Border E-Commerce company and analyze its changes in business strategies and models under the pandemic. The result has shown that the adjustment of the business pattern (especially focusing on online office) tend to help the industry overcome the negative impacts caused by the outbreak and develop in a relatively fast and steady rate. The companies are able to learn from company Z’s approach to invest in R&D, optimize the supply chain, adopt the software management system and pay more attention to the cultivation of brand.
The Impact of Uncertainties and How to Mitigate Them
Authors: Fu Huasong
Published: March 2023

This paper would attempt to gather primary data from valid resources that would show the impact of uncertainties in companies. It would examine what are uncertainties and how they can impact businesses. Specifically, it would explore the impacts of uncertainties to decision making in companies and how these uncertainties can affect production and profit. Furthermore, it would present theoretical solutions on how companies can deal with uncertainties. It would explore the different factors that would contribute to the collapse of a business. The solutions can be used as reference for companies as they would establish a company that is resilient and sustainable. The result shows that uncertainties have a direct impact on the decision-making abilities of leaders which may lead to negative outcomes; uncertainties have a direct impact on the profitability and productivity of companies; mitigating uncertainties can be made possible by learning from successful companies, and adapting to workable frameworks that would make the company flexible to change.
Portfolio Optimization for Junior Investors under Different Industries
Authors: Kong Silin , Xu Mingchen
Published: March 2023

Portfolio optimization has long been considered as an integral procedure of the financial markets. However, optimizing the portfolio may be difficult for junior investors. Therefore, this paper conducts a portfolio containing five diversified assets covering the e-commerce, entertainment industry, finance and insurance, and energy industries, and explores the optimal portfolio by maximizing the Sharpe ratio and minimizing the variance for each of these five assets through three models which are mean-variance analysis, CAPM and FF3F model. The results show that under both the FF3F and CAPM models, DIS has the maximum investment weight in maximum Sharpe ratio portfolio, while GLD has the maximum investment weight in minimum variance portfolio. We then added a risk-free asset to the existing portfolio, and the results display that adding a risk-free asset can further optimize the portfolio's return and reduce its risk. This research can be useful for potential investors who are into investments in related industries.
Portfolio Optimization for Five Representative Companies in Different Industry
Authors: Tian Wenxuan
Published: March 2023

This report examines the asset allocation analysis of a portfolio in the context of assets across multiple sectors. Due to the volatile global economic situation and the significant inter-industry effects, allocating and combining assets across different sectors is essential. This research use the capital asset pricing model (CAPM) and the Fama-French three-factor model to determine, for a portfolio of five sectors, the proportion of investments in each sector at maximum Sharpe ratio and minimal variance.  These five sectors include energy, pharmaceuticals, automotive, retail and technology. Under both models, the technology and pharmaceutical sectors should be allocated a more significant proportion of the portfolio at the lowest variance, i.e., when volatility is relatively low, while the retail sector should not be included in this portfolio. On the other hand, the retail and automotive sectors are allocated a smaller proportion of the portfolio when the Sharpe ratio is the largest. The results of this report may be helpful for investors in the relevant sectors of the financial markets.
How does investment portfolio change in pre and post epidemic era?--experience from Chinese medical and pharmaceutical industry
Authors: Lian Simin
Published: March 2023

The exogenesis shock, the Covid-19 epidemic, is considered as a big shock in the financial market. The paper discussed how the investment portfolio comprising of the top ten medical and pharmaceutical stocks, changes before and after the break of epidemic. Three constraints are taken into consideration to provide more information to investors. Also, the Medical and Pharmaceutical Index instead of the market return ratio is considered as standard, allowing it much closer to the reality. The research finds that the investors have greater confidence on medical and pharmaceutical industry in the post-epidemic era than in the pre-epidemic era, presented by higher annualized average return and lower Sharpe ratio. The research of this paper will provide some portfolio-construction experience under the global negative shock. At the same time, it is also worth noting that this paper mainly focused on the changes of portfolios with the aim of creating the maximum Sharpe ratio and the minimum standard deviation under certain constraints, whose results showed that the market are having growing confidence in the medical and pharmaceutical industry in the post-epidemic era and more capital is flowing to the corporations with out-standing performance in the anti-epidemic period.
The Analysis of Operation Strategy of Chanel in China
Authors: Cai Yicheng
Published: March 2023

This article introduces the basic function of the Chanel brand to clarify the duty and type of products that Chanel makes and point out the type of industry in which Chanel operates. furthermore, this article focuses on the business of Chanel operated in China with the introduction of the features of relevant market which Chanel operates in China. And the article uses different analysis tools to layout the market position and operation environment of Chanel, including PEST analysis, which describes the outside factors that may potentially affect the strategic making of Chanel, and SWOT analysis, which gives an abstract of both inside and outside advantages and limitations of Chanel, and marketing mix, which introduces the operation features of Chanel in 4 different quadrants. Four different problems that Chanel needs to face in the Chinese market will be evaluated from the concept of the marketing mix, and the relevant suggestions according to the problems will be listed.
Analysis of Organization and Management Issues and Development Proposals of CHOW TAI FOOK
Authors: Ding Xiaofan
Published: March 2023

The topic of this article is based on the domestic jewelry market, taking brand marketing in the fast fashion consumption era as the starting point and choosing the top domestic jewellery enterprise---- CHOW TAI FOOK (CTF) as the research objective. Through the analysis of the internal and external environment of CHOW TAI FOOK (macro environment, competitive environment, market environment, the enterprise’s own resources and capacities), this article uses marketing models (SWOT analysis) to evaluate the strengths, weaknesses, opportunities and threats and analyze this firm. At the end, this paper proposes some optimization plans in terms of advertising, product quality and product design according to its weaknesses so as to enhance the media exposure and keep building the best jewelry enterprise in China.
Analyzing Volkswagen’s Value Based on Multiples Valuation Method
Authors: Zhang Yifei
Published: March 2023

This paper evaluated the value of Volkswagen Company based on multiples valuation method. The study used P/E and EV/EBITDA ratios as multiples to analyse Volkswagen's stock price and enterprise value. Guided by valuation theory, the author chose several comparable peer firms to Volkswagen, calculated the average multiples, and applied them to Volkswagen's corresponding multipliers. Based on the study result, the author concludes that Volkswagen is undervalued when applying P/E and EV/EBITDA ratios. Although the inherent flaws of the multiples valuation method may make the conclusion of this paper imprecise, this paper aims to provide a reference case for subsequent multiples valuation research. The author believes further research and development of the multiples valuation method will increase the accuracy of this method in evaluating a company's value.
The Prediction of the Guangzhou Housing Market Based on the ARIMA Model
Authors: Wang Yanfu
Published: March 2023

Since the increasing trend of the Guangzhou housing price stopped after the Covid-19 epidemic in early 2020, investors and citizens are hesitant about purchasing, keeping, or selling their real estate in Guangzhou. This paper intends to utilize the ARIMA model to forecast the Guangzhou real estate market from September 2022 to August 2023 based on the Guangzhou housing price data from the last 10 years, and compare the yearly profits of purchasing houses in Guangzhou and the profits of storing money in the Bank of China for a year. The result is counter-intuitive that purchasing houses in Guangzhou is much more profitable than storing cash in the Bank of China since the Guangzhou housing market is experiencing a trough after the Covid-19 epidemic, which created a great potential for its future recovery. To sum up, this paper suggests local citizens and investors increase the property proportion of real estate in Guangzhou in 2023 due to its upcoming profit.
An Study of Portfolio Selection Based on Luxury Goods
Authors: Li Ruirui
Published: March 2023

Portfolio optimization is the process by which investors select various securities and other assets to form portfolios according to demand and then optimize those portfolios to achieve their investment objectives. Compared with other industries, the consumer industry is a typical non-cyclical industry, less affected by the fluctuations of the economic cycle and more stable. Because high-end consumer prices are less elastic to demand and industry barriers are high, their investment prospects are better, and growth rates are faster. This paper examines whether luxury goods stocks are worth investing in and screens for the best-performing stocks within their sectors. This paper uses stock selection methods: P/E, Payout, EPS, and Dividend Yield. Further, the findings from the four methods are combined to select the two best-performing stocks. This paper focuses on why luxury stocks are worth investing in and the most worthwhile stocks in recent years by analyzing the data, with the experimental data being daily data for seven years from 2016-2022, involving ten representative stocks in the luxury sector in OTCMT and NYSE. Finally, a comparison of the cumulative and annualized returns of each approach demonstrates the superiority of the portfolio selection model put out in this work. It is concluded that more affluent young consumers still drive luxury goods despite slowing global economic growth. The data presents KER and LVMUY as the two stocks with the best investment value. Combined with the great trend of luxury development in recent years, investors can make a choice for these two stocks.
Virtual Interaction Creates Parasocial Interaction: The Effectiveness of Intellectual Property (IP) Characters on Consumers’ Emotional Connections
Authors: Liu Manshu
Published: March 2023

Intellectual property (IP) characters refer to legally protected character property created and designed by humans. With the development of the Internet, social media is becoming increasingly involved in people's everyday lives and gradually becoming a normal lifestyle they rely on. In order to benefit from virtual social and emotional relationships, many brands have adopted the approach of developing IP personas and giving them more stages to increase their interaction with customers through social media platforms. This paper aimed to combine two theories: parasocial interaction and emotional marketing, to investigate whether virtual interactions conducted by IP characters on video media platforms can bring emotional value to consumers. Using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the brand LINE FRIENDS, the article concluded that IP characters create parasocial interactions with viewers through virtual interaction and thus create an emotional connection. At the same time, it also allowed readers to see the emotional needs of the times behind the rapid development of the IP character industry.
Stock Picking Under COVID-19 in Context of Indicators
Authors: Wang Yining
Published: March 2023

The capital market has changed a lot because of COVID-19, and there are three types of firms that grow fastest during this period. Thereinto, the most significant one is the pharmaceutical industry. In this specific period, investors need to be more careful when they are choosing stocks. This paper is focused on picking stocks based on value, return, profitability, and payout four aspects. For these four aspects, some data needs to be found and compared, i.e., P/E ratio, revenue growth rate, gross profit, gross margin, asset turnover, GP/A, dividend per share, and dividend yield. For the result of stock picking, JOHNSON &JOHNSON is a very fitness choice now. P/E is low for JNJ and it may not be overvalued, the gross margin for the company is also high with high-level profitability. The financial condition of JNJ is stable and always in a positive trend. COVID-19 caused a bad economic situation, investors have been greatly negatively affected by the situation. These results shed light on guiding investors to avoid losses and gain as much as possible.
An Overall Analysis of General Motors Company
Authors: Guo Zihan , Sun Tinglan , Yang Di
Published: March 2023

General Motors company is considered as automobile tycoon in the United States and even the word for several years. However, in recent years, due to the swift and violent development of the new energy resources vehicle industry, the instability expansion of COVID-19, the environment GM Co. is confronting has been increasingly complex. This paper uses the SWOT analysis, financial analysis, efficiency analysis, fundamental analysis and estimated valuation analysis of the most recent year to analyze the profitability of the company and the riskiness of its investment. These analyses paint a pretty strong picture for GM at its undervalued current price as well as its recent operating conditions. Ford is used as a marker to compare how General Motors is doing in the market.
Research on operation management problems in the takeaway express delivery industry: A case study on the operation and management of "Meituan" takeaway
Authors: Xiu Yiyan
Published: March 2023

In recent years, people's standard of living has been rising and the pace of life has become increasingly fast, with higher demands on dietary conditions as well as the need for more efficient and convenient meal times to save time for work and other activities. As a result, there is a clear prospect of a booming takeaway industry, which is of wide interest to all sectors of society. This study will use literature search and case studies as the main research methods, focusing on the operation and management of Meituan's takeaway, and analyses its business model, business pain points and dilemmas, and make suggestions for improving and refining the management of the organization from theories of organizational behavior and management.
Changes and development trends of international and trade relations under the covid-19
Authors: Wang Zekai
Published: March 2023

Today's international trade development is not optimistic, but there is a trend of recovery. In order to study the specific impact of the epidemic on international economic and trade relations, The research background of this paper is the COVID-19 epidemic since 2020, and based on this background, the impact of international economy and trade is studied. Which is the important impact of the epidemic on international economic and trade relations in the future and gradually adapt to it. The research conclusion shows that the impact of COVID-19 on international economic and trade relations is beneficial and harmful in many aspects.
A Case Study of TESLA
Authors: Wang Juntao
Published: March 2023

We hope to observe this company (TESLA) from all angles. In this article, I quoted elements such as the PESTEL model, ESG concept and so on to evaluate Tesla. I hope that readers can have a general understanding of Tesla's development after reading. I will also analyze the development route of Tesla through some data, and have a part of the wait and see of the future route. In addition, I also analyzed the performance of Tesla stock market, hoping to provide some suggestions to those who plan to buy Tesla stock, so that they can choose to buy Tesla stock at a more reasonable time. In addition, some conditions of Tesla company are integrated to predict the performance of Tesla in the US stock market. In the third part, I evaluated and analyzed some risks of Tesla, which can help people understand some risks that the company will face when investing in Tesla and make them think more about the feasibility of investment.
Research on the Application of Time Series in Financial Markets
Authors: Fu Landie
Published: March 2023

In the current situation, the application of time series is extended to more fields. Macroeconomics has always been an important topic of concern for a country. Time series analysis of these data can obtain the relationship between various financial data, the law and trend of changes over time, abnormal changes, similar groups or different individuals, etc. Analysis, special investment opportunity exploration, etc. all have important reference value. Therefore, this paper discusses the application of time series in macroeconomics in different countries, China and the United States by reviewing several studies done by experts in the field of time series. The results show that the application of time series in the macroeconomics of China and the United States has reached a state of popularization. The research in this paper lays a theoretical foundation for the application and expansion of future time series. At the same time, the progress of time series analysis technology in other fields can also be used for reference by financial time series data mining technology.
Housing Supply under Long-term Uncertain Situation: A Counterfactual Framework Based on ARMA Model
Authors: Liu Yuting , Zhang Enming
Published: March 2023

The monthly supply of houses is a critical part in housing markets in US. It reflects the condition of economy and conversely exerts an influence to the economy. It is an important number for sellers to have in mind when planning the sale of a property investment and buyer can based on it to make their decision in making purchases. Across the United States, the COVID-19 pandemic has resulted in considerable confirmed cases every month which might influence people’s decisions in changing locations and buying new houses, thus affected the variation of the monthly supply. This paper judges the negative impact of COVID-19 on the real estate industry in the United States by establishing the difference in DF value obtained by ARMA model, discusses the possible reasons for the fluctuation of new house supply in the United States, and puts forward some suggestions on how to deal with the crisis of the real estate industry in similar situations in the future, so as to avoid the economic downturn of real estate enterprises in similar situations and achieve the stability of the housing economy. Data analysis process was conducted by the use of R statistical programming.
The Development of PS in the Current Game Market
Authors: Xiong Guanyi , Yang Haibo , Zhao Chengyi , Zhu Houde
Published: March 2023

This paper mainly discusses the current issue and future development of PlayStation of Sony. The two main competitors of Sony’s PlayStation are Nintendo and Microsoft’s Xbox. Sony previously occupied approximately a half of the whole market share, which surpassed the market share of Nintendo and Xbox respectively. In 1994, PS successfully defeated SEGA and Nintendo in Japan and became the overlord of the game industry at that time. In the following decades, Sony launched PS2, PSX, PS3, PS4 and other excellent host products and the global sales volume of PS2 hosts was 158 million, which exceeded all hosts and handheld machines. However, Sony is now in a recession and many problems occur. PS experienced a decline in game quality and Sony added many of its exclusive games to the PC side for distribution, causing dissatisfaction among many PS host players. Simultaneously, Microsoft’s XGP subscription system became a great success. At this urgent time, some great leaders of Sony decided to reform strategies of the company. There are failures and obstacles during this period but we are likely to witness the re-rising of Sony’s PlayStation. You will find more interesting details in our paper.
Research on the Mechanism of Framing Effect Leading to Irrational Decision Making
Authors: Zhong Deyu
Published: March 2023

The framing effect is the comprehension and evaluation of diverse ways of behaving by people when facing distinct options that were expressed with identical meanings, which will cause irrational decisions to happen while people are facing situations with the framework. And analyze the problems. In addition, there are not many papers covering both the mechanism and suppression methods of the framing effect at the same time, so this study attempts to fill in the gaps by studying relevant cases. This study aims to link causality and explain the flow of action of the framing effect by studying the mechanism by which the framing effect causes bias and the effects of reducing or addressing bias, and the research can conclude that people could debias the framing effect by using logical thinking or getting advice from other peoples who are a party to the framing effect.
Study on Environmental Responsibility of Multinational Corporations in International Investment under the “One Belt, One Road”
Authors: Huang Yixin
Published: March 2023

The importance of multinational firms on the growth of the global economy has been generally acknowledged by the international community under the background of global investment. However, the investment process’s negative influence on the environment of the host country is often not taken into account. With the growing conflict between international investment and environmental protection, it is urgent to explore how to make multinational corporations bear environmental responsibilities. In order to explore how to improve the environmental responsibility of Chinese multinational corporations in International Investment, this paper is based on the “One Belt, One Road”, and analyzes the existing international legal regulations, the environmental responsibilities of multinational corporations, and the challenges faced by multinational corporations in taking the environmental responsibility. The analysis leads to the conclusion that the issue of environmental protection should be addressed by increasing social responsibility among multinational corporations as well as by enhancing the system for international investment litigation and improving the content of already-existing international investment agreements with regard to environmental protection obligations. This will help Chinese multinational corporations to address environmental protection issues in their overseas investments under the “One Belt, One Road”.
Analysis of the Investment Value of Pony.ai Based on SWOT Analysis
Authors: Kang Chuanhong , NG Jessica Mui Yan , Zhao Kaixin
Published: March 2023

With the rapid development of autonomous driving technology in daily life scenarios and logistics, some potential start-ups have emerged on such tracks. Therefore, research on this industry in the field of business research cannot be ignored. This article analyzes the investment value of pony.ai, one of the startups in the autonomous driving industry. Firstly, the macro market where pony.ai is located is analyzed, concluding that this industry is expected to develop rapidly and flourish in the next few years. Following the background information and projected financial position of pony.ai, which provides a basic understanding of the company. Additionally, showing the investment value of pony.ai by presenting its current situation through four dimensions, also known as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The results show that pony.ai can be a worthwhile investment choice, whereas specific improvements are needed. The results also have certain reference significance for analyzing startups of the same type.
Difference Between Risk Pooling and Risk Sharing in the Diversification of the Portfolio
Authors: Sun Haoran
Published: March 2023

In this era of stock speculation, knowledge of stocks has become very important. Risk management can help achieve more excellent benefits at the lowest possible cost, while the improper use of the approaches can lead to a counterproductive result. Risk pooling and risk sharing are present in many domains, with entirely different definitions. Many people apply purposes of these two means from other fields to the financial area, without knowing, or just ignoring, their difference. This article uses numerical results to demonstrate the difference between them by building portfolio models to perform calculations. The true impacts of applying these two methods to reduce risk can be found by calculating respectively. Although the two methods do not sound different, they reflect other effects when applied to the same portfolio. By understanding the different roles of the two methods, investors will have a better understanding of portfolio risk management and can avoid the severe consequences of misusing them.
Bankruptcy Prediction Based on Financial Data using PCA
Authors: Li Zhou
Published: March 2023

The survival of a company is a problem faced by every company operator and investor. It is very important to effectively predict the bankruptcy of a company. There are two problems in predicting company bankruptcy, one is the selection of eigenvectors, the other is the selection of prediction models. In this paper, based on the financial data of listed companies, the principal component analysis method is used to reduce dimensions and build a classification model to predict the bankruptcy of companies. It is found that the profitability, debt and liquidity of the company are significantly related to the bankruptcy of the company. In addition, it is found that the decision tree model has excellent prediction ability.
Effect of Exchange Rate Volatility in Chinese Export and Import
Authors: He Xingyu , Zeng Jie
Published: March 2023

The Federal Reserve and the European Federal Reserve enacted monetary measures to ameliorate the economic crisis as a result of COVID-19. China's import and export commerce will be impacted by the consequent exchange rate adjustments. The data used for this article includes changes in exchange rates, imports, and exports before and during the outbreak. It also examines the impacts of policy, import and export regulations, transportation costs, and other factors of exports on imports and exports. Additionally, it checks to see whether contractual effects cause J-curves in the short- and long-term for changes in currency rates and import/export movements. This paper provides empirical experience for the changes in imports and exports caused by the CNY exchange rate policy in the future based on the analysis of China's import and export data in these two regions caused by changes in exchange rates of Europe and US dollar against CNY over past 12 years.
The Evolution of Digital Marketing in the 21st Century: Three Periods Analysis
Authors: Weng Juntao
Published: March 2023

Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of the digital market in the 21st century and its underlying factors. According to the different motivations for the digitalization of the market, the paper will break the evolution of the digital market in the 21st century into three periods: between 2000 and 2010, between 2010 and 2019, and after 2019. The growth of the digital market will be focused on, and it will be discussed how the new technologies, advertising concepts, platforms, and economic crises affected the digital market. Different tactics for the digital market, including Pay-per-Click (PPC), Search Engine Optimization (SEO), Content Marketing, Social Marketing, etc., will also be discussed.
Research on the Markowitz Model-based Stock Investment Approach
Authors: Chen Jiahao
Published: March 2023

In the world of financial investments, risk is one of the hottest subjects, and diversifying your investment portfolio is one of the best ways to do so. When choosing investments, consumers always aim to reduce risk while maintaining a specific rate of return. The risk and return on a portfolio are discussed using mathematical and statistical techniques. It is made clear that there are two types of risk: systematic risk and unsystematic risk, the latter of which can be diversified through a portfolio. Since 2019, the Covid-19 epidemic in the United States has had variable degrees of impact on different businesses. Others have been stimulated while many industries have stagnated. This article examines the effects of the pandemic on the global healthcare industry while concentrating on the medical stock market. Using the investing database, each medical company's data was examined. The Markowitz model is used to study two time periods before and after the outbreak. According to specific real-world circumstances, this conclusion can assist investors in making the best investment choices for risky investment portfolios.
Innovation of Marketing Model in the Context of New Retailing
Authors: Xie Jiaming
Published: March 2023

Today, consumers often need both reasonable prices and reliable quality when shopping, while also focusing on the shopping process experience. The concept of new retailing is designed to address this challenge, promote retail reform and development, and give vitality to the market. The main purpose of this paper is to explore how to use the advantages of offline physical retailing combined with e-commerce to enhance the shopping experience of customers and improve the development of new retailing through theoretical research and case studies. Based on this, the article describes the situation of "omnichannel retailing" and emphasizes that traditional retailers need to find ways to make shopping a fun, exciting and emotional experience, which is an aspect that online retailers have difficulty in achieving. The integration of retail with logistics, supply chain and finance should be enhanced for the current situation. This needs to be helped by emerging science and technology, logistics, financial institutions and many others.
An Overall Analysis of Risk and Risk Mane
Authors: Hu Buwei , Shen Siqi
Published: March 2023

The study reviews systematic risk and nonsystematic risk, comparing their distinct characteristics and introducing strategies for the minimization of risks, proposing potential solution and alternatives to the limitations of existing methods such as the simple duration concept. This paper aims to enrich the literature on risk and risk management and provide implications for firms on the topic of risk and risk management, ligaturing these strategies and processes with potential risks firms will face, thus regarding enterprise risk management strategies.
An Overall Analyses of Tesla
Authors: Miao Sen
Published: March 2023

New energy is the general trend of automobile energy in the world at present. The cars produced by Tesla are a good representative of news. I will take some events that have happened in Tesla in recent years as the basis, SWOT analysis is used to analyze its market prospects, advantages and disadvantages and areas for improvement. In addition, I will use NPV and IRR to analyze Tesla’s situation in the financial market.
The High Level of Message Distribution and Brand Perception: A Case Study from Pinduoduo
Authors: Wu Yuchen
Published: March 2023

With increasing number of young target customers uses social media and network, their point of view about specific brands on internet become more important than past. Brand image and customer relationship management on social media and internet become a new focus for brand. Using case study, this paper proposes the relationship between brand image and the level of messages distribution, and the recommendations for brand to maximize the impact of level of distribution to get in touch with young target customers. This paper examines whether high levels of messaging always have a positive impact on brand perception and proposes a hypothesis for the relationship between high level of message distribution and brand perception. This study concluded that the high level of message distribution doesn’t always lead to a positive brand image if the brand lacks good quality products, warranty, creative content in campaign to attract target customers, and introduction of rewards.
Business Strategy Analysis in Retail Economy: A Case Study of 7-Eleven
Authors: Deng Ning
Published: March 2023

With the rapid development of society, the retail industry is threatened by big shopping malls and online shops. This article investigates the secret of 7-Eleven's success under threat through books and online research. The study found that 7-Eleven has actively responded to the changing times and continuously made innovations. 7-Eleven has created an intensive site selection strategy which significantly improved selling efficiency. 7-Eleven also convinced the suppliers to continue working during holiday, which keeps 7-Eleven’s products fresh all the time. In addition to that, 7-Eleven also developed a new delivery pattern that reduce the need of delivery trucks. While 7-Eleven pay much attention on maintaining various of products, it also creates own products, which attract millions of customers. Through analyzing 7-Eleven’s business wisdom, this article gives the retail industry ideas about how to survive and success in the rapidly developing society.
Legitimacy Concerns and Countermeasures of Multinational Enterprises: Taking Yankuang’s M&A in Australia as Evidence
Authors: Liu Chenxin
Published: March 2023

With the continuing integration of global economy, Chinese enterprises speed up the expansion of overseas markets. However, factors such as legal differences, cultural conflicts, political opposition have generated severe legitimacy concerns that Chinese enterprises cannot afford to ignore in their internationalization. Such legitimacy concerns pose a huge challenge and substantially hinder the pace of internationalization of Chinese enterprises. But the current research mainly focuses on the acquirement of organization legitimacy, with little attention paid to the responding strategies of firms under legitimacy concerns. Such research gaps not only seriously hinder our understanding of factors leading to those legitimacy concerns against Chinese enterprises in host countries, but also bring practical losses to the internationalization of Chinese enterprises. This thesis aims to address those research gaps. This study contributes to the legitimacy literature by discovering various factors shaping legitimacy concerns of international Chinese enterprises and their corresponding legitimizing strategies. With the triangulation data focused on legitimacy research from Factiva and through Yankuang Group's overseas M&A in Australia, this thesis finds that firms identify various factors leading to their unique level of legitimacy concerns and adopt distinguishing responding strategies corresponding to those legitimacy concerns. In addition, this thesis provides implications to other international Chinese enterprises by building a framework of "Legitimacy Concerns-Countermeasures-Suggestions".
The Influencing Factors of Online Marketing on College Students’ Luxury Consumption in China: Based on Grounded Theory
Authors: Hu Jiahang , Liang Zhongyin , Wang Wenzhuo , Zhu Yutao
Published: March 2023

This study aimed at the influencing factors of luxury online marketing on the consumption behavior of Chinese college students in the post-epidemic era. In-depth interviews and grounded theory were used to study the influencing factors of content production by using the collected text and audio materials as coding sources. The study found that the main influencing factors are platform service, stimulated desire, luxury value, functional value, and risk perception. Among them, luxury value stimulates desire, and functional value increases the willingness to pay consumers. Consumers’ Risk perception will inhibit their willingness to pay for them. The impact of platform services on consumers is a neutral factor. Therefore, to promote the purchase rate of college students’ luxury online marketing, it is necessary to have good platform services, strengthen the luxury value and functional value, stimulate desire, and reduce risk perception.
Research on Airline Strategy under COVID-19: Flight Pricing and Human Resources Perspectives
Authors: Dai Weishi , Xing Jie , Yan Xiayi , Zhao Wenye
Published: March 2023

The COVID-19 pandemic has led to a global recession in the economy. People travel less due to stricter restrictions set by governments worldwide and fewer business activities due to the spread of the disease. This means that the airlines will receive a sharp decrease in income, which is a disaster for them because the cost is inelastic. To help change the situation of the airlines, this paper presents a calibration method based on the data of Chinese airlines and international flight data. The proposed method contains three parts: long-term price strategy, including pricing setting for domestic and international flights; new ways of price discrimination and pricing differences pushing up the demands, the new policies for the flight attendants, including wearing masks and introducing policies to prevent the virus from spreading. The experimental method’s result shows that COVID-19’s impact on airlines can be significantly improved with an accurate way to regain customers’ trust and willingness to travel by air compared to the pre-COVID method of working.
Macroeconomic Policy Assessment in an Era of Low Interest Rates -- The Case of Japan
Authors: Li Yueran
Published: March 2023

How the macroeconomic policies adjust to stimulating economic development after the failure of conventional monetary policy with zero lower bound (ZLB) in the low interest rate era is one of the key topics of research today. Studies have been conducted to summarize or model single policies of macroeconomic policies in some countries since the beginning of the low-interest rate era, however, there is a lack of systematic assessment and generalization of the combination of macroeconomic policies. Therefore, this paper takes Japan as an example and starts from the IS-LM model, combining data on indicators of Japan's macroeconomic performance over the past decade to conduct a systematic assessment of the effectiveness and limitations of both monetary and fiscal policies. The study finds that Quantitative and Qualitative Monetary Easing (QQE), negative interest rate policy (NIRP) and flexible fiscal policy, which are innovative macroeconomic policies with ZLB, are effective in stimulating economic policies, but their long-term performance is poor due to a variety of domestic and international factors. Based on the results of the assessment, the paper also offers some insights into the implementation of macroeconomic policies in an era of low-interest rates.