bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh E-WOM, Customer Relationship Management, dan Emotional Branding Terhadap Loyalty Konsumen
Authors: Thariq Muhammad Firas Ath
Published: August 2024

The objective of this research is to identify the effects of e-WOM, customer relationship management, and emotional branding on loyalty. The samples of this quantitative explanatory research was selected using nonprobability method and purposive technique, they are 132 people with the minimum age of seventeen years who live in Jabodetabek and have purchased HMNS perfume at least twice. The data analysis was performed using multiple linear regression in IBM SPSS 26.0. The results demonstrate that e-WOM positively and significantly affects loyalty, that customer relationship management does not influence loyalty, and that emotional branding positively and significantly impacts loyalty.
 
Abstrak
Penelitian ini memiliki tujuan untuk mengetahui pengaruh e-wom, customer relationship management, dan emotional branding terhadap loyalty. Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 132 responden. Karakteristik responden melakukan pembelian minimal 2 kali, berusia 17 tahun keatas, dan berdomisili di Jabodetabek. Penelitian ini menggunakan data sampel sebanyak 132 yang berasal dari populasi konsumen Brand HMNS di Jabodetabek. Analisis yang digunakan adalah IBM SPSS 26.0. Penelitian ini menggunakan software SPSS 26 dengan melakukan analisis regresi linear berganda. Hasil menunjukkan bahwa variabel e-wom berpengaruh positif dan signifikan terhadap loyalty, variabel customer relationship management tidak berpengaruh terhadap loyalty, dan variabel emotional branding berpengaruh positif dan signifikan terhadap loyalty.
Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Minat Beli
Authors: Fitri Fauziyah
Published: August 2024

The number of micro, small, and medium-sized enterprises in Indonesia, particularly in Malang city, has been increasing rapidly during the las few years. The Statistics Indonesia of Malang city recorded that there are at least 13.111 businesses or companies that operate commercially. LittleTorta is one of the enterprises engaged in culinary business since 2021. However, poor understanding about consumer behavior has made the revenue of the company decreased up to 20% from September to December 2021. Three variables were believed to be influential for people’s purchase intention to LittleTorta’s products; they are product quality, price, and brand image. The objective of this research is to identify whether or not those variables affect the purchase intention. This quantitative causal research was conducted from March to April 2022 using non-experimental method. The data was harvested from 100 sheets questionnaire distributed online, 96 of which are processable. It contains questions about respondents’ gender, age, occupation, and income. The acquired data was then analyzed using multiple linear regression. This study finds that product quality and brand image positively and significantly influence people’s purchase intention to LittleTorta’s products and that price has no significant effect on the said intention.
 
Abstrak
Berkembangnya UMKM di Indonesia, khususnya di Kota Malang, meningkat secara pesat pada beberapa tahun belakangan. Data BPS Kota Malang mencatat setidaknya 13.111 usaha atau perusahaan yang beroperasi secara komersil. LittleTorta merupakan salah satu usaha mikro kecil menengah di Kota Malang yang bergerak pada bidang kuliner sejak tahun 2021 yang lalu. Kurangnya pemahaman terkait perilaku konsumen membuat omset usaha LittleTorta mengalami penurunan hingga 20% pada bulan September hingga Desember 2021. Diduga terdapat tiga variabel yang berpengaruh terhadap minat beli produk di LittleTorta, yakni kualitas produk, harga dan citra merek. Tujuan dilakukannya penelitian ini adalah untuk mengetahui apakah variabel kualitas produk, harga dan citra merek berpengaruh terhadap minat beli produk di LittleTorta. Penelitian ini menggunakan metode kuantitatif kausal non eksperimen dengan penelitian yang dilakukan pada bulan Maret hingga April 2022. Kuisioner penelitian dibagikan secara online dan menghasilkan sebanyak 100 kuisioner terisi. Dari total 100 kuisioner tersedia, hanya 96 data yang dapat diolah dan menjadi sample dalam penelitian ini. Butir pertanyaan dalam kuisioner berkaitan dengan jenis kelamin, usia, pekerjaan, dan penghasilan dari responden. Keseluruhan data yang telah diperoleh dianalisis menggunakan analisis regresi berganda. Melalui hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa variabel kualitas produk dan citra merek berpengaruh secara positif serta signifikan terhadap minat beli produk di LittleTorta. Di sisi lain, variabel harga kurang berpengaruh secara signifikan terhadap minat beli produk di LittleTorta.
PENGARUH FAKTOR SITUASIONAL PANDEMI COVID-19 TERHADAP LOYALITAS KONSUMEN PADA E-GROCERY SHOPPING PLATFORM
Authors: Larasati Oktavia , Raditha Dwi Vata Hapsari
Published: August 2024

This study aims to determine the effect of situational factors, in this case any of them induced by the Covid-19, on consumer loyalty. The effects to be proven are those of independent variables on the dependent variable, namely consumer loyalty. This study is categorized as quantitative research, which explains certain phenomena using numerical data, which in this study harvested through online questionnaires, in the analysis. The respondents are 170 people selected using purposive sampling method and non-probability sampling technique, a technique of sample determination using certain considerations. They are individuals who have the experience of buying consumer goods through online applications or platforms. The analysis performed in IBM SPSS Statistics version 16 program have resulted in that physical barriers have a significant and positive effect on consumer loyalty, store atmosphere has a significant and positive effect on consumer loyalty, mood has a significant and positive effect on consumer loyalty, and website quality has a significant and positive effect on consumer loyalty.
PENGARUH CITRA MEREK, PERCEIVED VALUE, DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS PENGGUNA IPHONE
Authors: Pradida Debbi Rangga , Suryadi Nanang
Published: August 2024

The objective of this research is to identify the effects of brand image, perceived value, and customer experience on the loyalty of iPhone users in Malang city. This is an explanatory research because it explains causal relationships between variables through hypothesis testing. The sample was selected using non-probability sampling method and purposive sampling technique, resulting in 150 respondents. The data analysis includes descriptive analysis, classical assumption test, multiple linear regression, and hypothesis testing. This study finds that brand image, perceived value and customer experience positively and significantly influence the loyalty of iPhone users in Malang city. This study also finds that iPhone is a smartphone brand with technological superiority and that the values contained in iPhone meet the customers expectation prior to the purchase of the product. Furthermore, the product influences customer loyalty. The experience of using iPhone ensures that users will choose iPhone as their smartphones in the future. This means that the loyalty of iPhone users in Malang city is affected by brand image, perceived value, and customer experience.
PENGARUH PEMASARAN DIGITAL, WORD OF MOUTH, DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT KUNJUNGAN WISATAWAN
Authors: Adri Makarim Ihsan , Pradana Bayu Ilham
Published: August 2024

Covid-19 has had an impact on the tourism industry. One of these impacts is that tourist arrivals are decreasing every year. The purpose of this research is to identify and analyze the effects of digital marketing, word of mouth, and online customer review on tourist’s intention to visit Labuan Bajo. The sample of this research was selected using non probability sampling method and purposive sampling technique from a population of individuals living in Tangerang Selatan City who have visited Labuan Bajo, resulting in 115 respondents. The data was acquired from questionnaires, library research, and web browsing and was analyzed using regression analysis. The result showed that digital marketing positively affects tourist’s visit intention. Word of mouth positively influences tourist’s visit intention, and that online customer review positively impacts the tourist’s visit intention.
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Mediasi
Authors: Abdillah Hanif Abror , Pradana Bayu Ilham
Published: August 2024

PASTEI’Z Malang is a pastry business that utilizes Instagram social media to market its products. Through the Instagram account @pasteizmalang, consumers can find out the various product variants being sold as well as various information related to the business. But like a business that has competitors, PASTEI’Z Malang must continue to strive to improve its performance, one of which is through social media marketing. The approach in this research is a quantitative approach. This type of research is explanatory research. The population in this study were PASTEI’Z Malang consumers who followed social media @pasteizmalang as many as 3,411 consumers. The sample calculation used in this study was determined using the Slovin formula so that the sample analyzed was 193 respondents. Data processing uses Partial Least Square (Smart-PLS) version 3.0. pls. the results of the study show that social media marketing has a significant effect on PASTEI’Z Malang brand awareness, social media marketing has a significant effect on PASTEI’Z Malang purchase intention, brand awareness has a significant effect on PASTEI’Z Malang purchase intention, and social media marketing has a significant effect on purchases intention through brand awareness as a mediating variable.
 
Abstrak
PASTEI’Z Malang merupakan salah satu bisnis di bidang pastry yang memanfaatkan media sosial instagram dalam memasarkan produknya. Melalui akun instagram @pasteizmalang, konsumen dapat mengetahui berbagai varian produk yang dijual serta berbagai informasi terkait bisnis tersebut. Namun layaknya bisnis yang memiliki kompetitor, PASTEI’Z Malang harus terus berupaya dalam meningkatkan kinerjanya, salah satunya melalui social media marketing. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Jenis penelitian ini adalah explanatory research (penelitian penjelasan). Populasi pada penelitian ini ialah konsumen PASTEI’Z Malang yang mengikuti media sosial @pasteizmalang sebanyak 3.411 konsumen. Perhitungan sampel yang digunakan dalam penelitian ini ditentukan dengan menggunakan rumus Slovin sehingga sampel yang dianalisis sebanyak 193 responden. Pengolahan data menggunakan program Partial Least Square (Smart-PLS) versi 3.0. PLS. hasil penelitian menunjukkan bahwa social media marketing berpengaruh signifikan terhadap brand awareness PASTEI’Z Malang, social media marketing berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, brand awareness berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, dan social media marketing berpengaruh signifikan terhadap purchase intention melalui brand awareness sebagai variabel mediasi.
Pengaruh Pemasaran Media Sosial Instagram Dan Persepsi Harga Terhadap Minat Beli Konsumen
Authors: Sharfina Nisrina , Anggraeni Rila
Published: August 2024

This article aims to determine the effect of the Instagram social media marketing and prices on the purchase intention of SHARFEE consumers. This quantitative research exposes the causal correlations between several variables through hypothesis testing. The samples were selected using purposive sampling technique; they are the active followers of SHARFEE’s Instagram account who have not purchased any of the brand’s product. The data was harvested from closed questionnaires and has been tested. The tests are Research Instrument Test (consisting of validity and reliability tests), Classical Assumption Test (consisting of normality, multicollinearity, and heteroscedasticity tests), and Hypothesis Test (consisting of F-test, t-test, and multiple linear regression test); all of which were performed in SPSS Ver. 25 (Statistical Package for the Social Science). This study finds that Instagram social media marketing and price have significant and positive effects on the purchase intention of SHARFEE’s consumers. Therefore, the company should optimize the use of Instagram in marketing their products and narrow down their market segment to acquire their target better.
 
Abstrak
Artikel ini bertujuan untuk mengetahui pengaruh pemasaran media sosial Instagram dan harga terhadap minat beli konsumen SHARFEE. Metode penelitian ini adalah kuantitatif yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis, sedangkan sampel dalam penelitian ini adalah followers aktif Instagram SHARFEE yang belum pernah membeli produk SHARFEE dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan teknik pengumpulan data dengan menggunakan closed questionare. Analisa data pada penelitian ini menggunakan Uji Instrumen Penelitian (Uji Validitas, Uji Realibilitas), Uji Asumsi Klasik (Uji Normalitas, Uji Multikoleniaritas, Uji Heteroskedastisitas) dan Pengujian Hipotesis (Uji t, Uji F, Uji uji regresi linear berganda) menggunakan bantuan software SPSS Ver 25 (Statistikal Package for the Social Sciens). Hasil penelitian ini menunjukkan variabel pemasaran media sosial Instagram dan variabel harga berpengaruh secara positif dan signifikan terhadap minat beli konsumen SHARFEE. Implikasi penelitian ini pihak SHARFEE supaya mengoptimalkan penggunaan media sosial Instagram dalam rangka memasarkan produk dan SHARFEE supaya menngkerucutkan target pasar agar tepat sasaran.
Pengaruh E-Marketing Dan E-Wom Terhadap Keputusan Pembelian Online
Authors: Wijaya Pegi Maycho
Published: August 2024

The number of competitors engaged in Online Travel Agent, the business actors are trying to improve their marketing strategies to attract consumers. One of them are E-Marketing and E-WOM. Based on data, it is known that Agoda.com is rank at the bottom, even though Agoda.com has been in the Online Travel Agent provider for a long time. This illustrates that consumers decisions to use Agoda.com are still not optimal. The purpose of this research is to determine the influence of E-Marketing and E-WOM on online purchase decisions in Agoda.com. The sample used in this study were people aged 17 years old and over and people who have used Agoda.com. The sampling method which was distributed using on online surveys with a total number of respondents 120 people. The results of this study showed that E-Marketing and E-WOM had positive and significant effect on purchase decision.
 
Abstrak
Banyaknya kompetitor yang bergerak di bidang Online Travel Agent, pelaku usaha berusaha untuk meningkatkan strategi pemasaran untuk menarik konsumen. Salah satunya E-Marketing dan Electronic Word of Mouth sebagai strategi pemasaran yang dapat dimanfaatkan. Berdasarkan data diketahui bahwa peringkat Agoda.com berada di peringkat paling bawah, padahal Agoda sudah cukup lama berdiri sebagai penyedia online travel agent. Hal tersebut memberikan gambaran bahwa keputusan konsumen menggunakan Agoda.com masih belum optimal. Penelitian ini bertujuan untuk mengetahui pengaruh E-Marketing dan E-WOM terhadap keputusan pembelian. Sampel yang digunakan dalam penelitian ini yaitu usia 17 tahun dan yang sudah pernah menggunakan aplikasi Agoda.com. Teknik pengambilan sampel yaitu menggunakan metode Purposive Sampling yang disebar menggunakan survey online dengan total responden sebanyak 120 orang. Hasil dari penyebaran kuesioner ini diolah menggunakan SPSS. Hasil dari penelitian ini menunjukkan bahwa E-Marketing dan E-WOM berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Analisis Pengaruh Kualitas Produk Dan Brand Awareness Terhadap Purchase Intention Konsumen
Authors: Fadlansyah Fauzan , Handrito Radityo Putro
Published: August 2024

The objective of this research is to identify the effect of product quality and brand awareness on the purchase intention of Big Buster Burger’s customers. This research uses the explanatory type in order to explain the relationship between dependent and independent variables. The data was acquired from Google Forms questionnaires distributed through social media, and the analysis was conducted in IBM SPSS. This study finds that product quality significantly influences purchase intention, and that brand awareness also affects purchase intention. Therefore, it can be concluded that product quality and brand awareness can influence the purchase intention of Big Buster Burger’s customers.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas produk dan brand awareness terhadap purchase intention konsumen UMKM kuliner Big Buster Burger. Jenis penelitian ini adalah explanatory research untuk dapat menjelaskan hubungan antar variabel dependen masing-masing dengan variabel independen. Penelitian ini menggunakan sampel responden sejumlah 236 responden yang didapatkan melalui alat perantara kuesioner dalam bentuk google form yang disebarkan melalui media sosial. Teknik analisis data yang digunakan pada penelitian ini menggunakan alat software IBM SPSS. Hasil penelitian ini adalah bahwa kualitas produk berpengaruh secara signifikan terhadap purchase intention dan brand awareness berpengaruh secara signifikan terhadap purchase intention. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kualitas produk dan brand awareness dapat mempengaruhi purchase intention konsumen UMKM Big Buster Burger.
Pengaruh Celebrity Endorsement Dan Brand Image Terhadap Keputusan Pembelian
Authors: Maulana Luthfila Akbar , Aisjah Siti
Published: August 2024

The objective of this research is to identify the direct and indirect effects of celebrity endorsement and brand image on the decision of Move community members in Malang to purchase CVT-transmission scooters of Vespa. This explanatory research explains the causal relationships between variables through hypothesis testing. Using purposive sampling, 100 members of Move within the age range of 15-38 years who live in Malang city, know about Vespa’s CVT-transmission scooter, and have purchased the scooter were selected as the respondents. The research data was harvested from questionnaires, library research, and internet browsing, assessed using validity test, reliability test, and classical assumption test, and analyzed using multiple linear regression. All of the processes were performed in SPSS 21. This study finds that celebrity endorsement and brand image positively and significantly influence the purchase decision.
 
Abstrak
Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh langsung dan tidak langsung dari celebrity endorsement dan brand image terhadap keputusan anggota komunitas Move di Malang untuk membeli Vespa bertransmisi CVT. Explanatory research ini menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Dengan menggunakan purposive sampling, 100 anggota Move dengan rentang usia 15-38 tahun yang berdomisili di kota Malang, mengetahui tentang skuter bertransmisi CVT Vespa, dan pernah membeli skuter tersebut dipilih sebagai responden. Data penelitian diperoleh dari kuesioner, studi kepustakaan, dan penelusuran internet, dinilai dengan menggunakan uji validitas, uji reliabilitas, dan uji asumsi klasik, serta dianalisis dengan menggunakan regresi linier berganda. Semua proses dilakukan dengan SPSS 21. Penelitian ini menemukan bahwa celebrity endorsement dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Social Media Marketing Terhadap Consumer Continuation Intention Layanan Subscription Video-On-Demand Dengan Pendekatan Uses & Gratifications Theory
Authors: Putri Elza Kurnia Wulandari , Nugroho Dian Ari
Published: August 2024

The objective of this research is to identify the effects of social media marketing with the approach of Uses & Gratification theory on customer’s intention to continue subscribing Disney+ Hotstar. This quantitative research seeks any relationship and explain the causes for changes in measured social facts. Using non-probability sampling method, 150 people were selected as the respondents. The tools used to assess the instruments of this research are multiple linear regression supported by validity test, reliability test, and classical assumption test. The hypotheses were assessed using t-test and F test in SPSS 26. This study finds that convenient navigability significantly influences customer’s continuation intention, that binge watching significantly affects the continuation intention, and that social interaction significantly affects the intention. Furthermore, companionship considerably influences the continuation intention, while entertainment, relaxation, voyeurism, and information seeking have no significant effect on the said intention. 
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dengan pendekatan Uses & Gratifications Theory terhadap Consumer Continuation Intention pada layanan SVOD Disney+ Hotstar. Jenis penelitian ini adalah penelitian kuantitatif yang bertujuan mencari hubungan dan menjelaskan sebab-sebab perubahan dalam fakta sosial yang terukur. Penelitian ini menggunakan sampel sebanyak 150 responden yang diambil menggunakan teknik non-probability sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t dan uji F dengan menggunakan program SPSS 26. Dari hasil penelitian diperoleh kesimpulan bahwa terdapat yaitu Convenient Navigability memiliki pengaruh secara signifikan terhadap Continuation Intention konsumen. Binge Watching memiliki pengaruh secara signifikan terhadap Continuation Intention konsumen. Social Interaction memiliki pengaruh secara signifikan terhadap Continuation Intention konsumen. Companionship memiliki pengaruh secara signifikan terhadap Continuation Intention konsumen terhadap layanan Disney+ Hotstar. Sedangkan entertainment, relaxation, Voyeurism, dan information seeking, tidak memiliki pengaruh yang signifikan terhadap Continuation Intention konsumen.
Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan, dan User Interface terhadap Loyalitas Pelanggan Selama Masa Pandemi COVID-19
Authors: Matondang Angga Oktavianus , Hapsari Raditha
Published: August 2024

The objective of this research is to identify the effects of service quality, customer satisfaction, and user interface on the loyalty Shopee application users during the Covid-19 pandemic. This descriptive research explains riable being studied and the relationship between the variables through hypothesis testing. The respondents of this research are 100 people who have used Shopee, to whom questionnaires were distributed through Google Forms. The data was analyzed using multiple linear regression, and the hypotheses were tested using t-test, performed in SPSS 26. This study finds that service quality, customer satisfaction, and user interface positively and significantly influence the loyalty of Shopee users. Therefore, Shopee needs to improve service quality, customer satisfaction, and user interface by, for example ensuring that the product sent to buyers suits the description in the application, penalizing took online that violates the agreement, adding new colors and features in user interface customization, and addressing delivery delays beyond the set estimation.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas pelayanan, kepuasan pelanggan, dan user interface terhadap loyalitas pelanggan selama masa pandemic COVID-19 pada pengguna aplikasi Shopee. Jenis penelitian ini adalah penelitian deskriptif yang menjelaskan kedudukan antara variabel-variabel diteliti serta hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Penelitian ini menggunakan sampel sebanyak 100 responden Dimana penyebaran kuesioner dilakukan disebarkan melalui google form. Sampel terdiri dari responden yang sudah pernah menggunakan aplikasi Shopee. Analisis data menggunakan Analisis Regresi Linear Berganda dan uji hipotesis menggunakan uji t yang diolah dengan software SPSS ver 26. Dari hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa variabel kualitas pelayanan, kepuasan pelanggan, dan user interface memiliki pengaruh positif signifikan terhadap loyalitas pelanggan aplikasi Shopee. Implikasi penelitian ini adalah perlunya meningkatkan kualitas pelayanan, kepuasan pelanggan, dan user interface pada aplikasi Shopee. Hal yang dapat dilakukan antara lain memperhatikan produk yang dikirim agar sesuai dengan deskripsi pada pada aplikasi, memberikan sanksi kepada took online yang melanggar perjanjian, memberikan warna baru dan fitur kustomisasi pada user interface, dan memperhatikan keterlambatan pengiriman diluar estimasi yang sudah ditentukan.
Pengaruh Ikatan Emosional Terhadap Kepuasan Dan Loyalitas Pelanggan
Authors: Mukhlisin Muhammad Ziyad , Yuana Pusvita
Published: August 2024

This research is motivated by the Jumpa Kita coffee shop which needs to increase loyal customers. Efforts to make customers loyal, so the coffee shop Jumpa Kita must have an emotional bond with the customer. The emotional bond given by the Jumpa Kita coffee shop is expected to be able to bring up customer satisfaction with the coffee shop. This study aims to examine and analyze the effect of emotional bond on customer satisfaction; examine and analyze the effect of emotional bond on customer loyalty; examine and analyze the effect of customer satisfaction on customer loyalty. Jumpa Kita coffee shop customers as the population in this study. The sampling technique used purposive sampling with a sample of 90 respondents. The analysis technique used is path analysis. The results showed that: emotional bond has a significant positive effect on customer satisfaction; emotional bond has a significant positive effect on customer loyalty; customer satisfaction has a significant positive effect on customer loyalty. The implication that can be used as policy for the Jumpa Kita coffee shop include product diversification, product differentiation and strengthening the atmosphere of the Jumpa Kita coffee shop.
 
Abstrak
Penelitian ini dilatar belakangi oleh kedai kopi Jumpa Kita yang perlu me­ni­ng­kat­kan pelanggan loyal. Upaya untuk membuat pelanggan menjadi loyal maka kedai kopi Jumpa Ki­ta harus memiliki keunggulan yang berbeda dibanding kedai-kedai kopi pesaing, yakni ke­da­i Jumpa Kita harus memiliki ikatan emosional dengan pelanggannya. Ikatan emosional yang di­berikan oleh kedai kopi Jumpa Kita diharapkan mampu memunculkan kepuasan pelanggan ter­hadap kedai kopi tersebut sehingga meningkatkan loyalitas pelanggan. Tujuan penelitian un­tuk menguji dan menganalisis pengaruh ikatan emosional terhadap kepuasan pelanggan; me­nguji dan menganalisis pengaruh ikatan emosional terhadap loyalitas pelanggan; menguji dan menganalisi pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Pelanggan kedai ko­pi Jumpa Kita sebagai populasi dalam penelitian ini. Teknik pengambilan sampel me­ng­gu­na­kan purposive sampling dengan sampel 90 responden. Teknik analisis yang digunakan ada­lah analisis jalur. Hasil penelitian menunjukkan bahwa: ikatan emosional berpengaruh positif dan signifikan terhadap kepuasan pelanggan; ikatan emosional berpengaruh positif dan sig­ni­fi­kan terhadap loyalitas pelanggan; kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Implikasi yang dapat dijadikan kebijakan bagi kedai kopi Jumpa Kita antara lain diversifikasi maupun diferensiasi produk dan memperkuat suasana kedai kopi Jumpa Kita.
Pengaruh Price, Service Quality, Dan Promotion Terhadap Customer Satisfaction
Authors: Wardani Dini Septy Ayu , Sumiati Sumiati
Published: August 2024

The objective of this research is to identify the effects of price, service quality, and promotion on the satisfaction of Tiga Putri Minimarket’s customers in Kediri. This explanatory research corroborates the causal relationship between its independent and dependent variables through hypothesis testing. From the population of people who have made transaction in the said minimarket, 102 people were selected as the respondents through non-probability method and purposive technique. They are people with the minimum age of fifteen years who live in Mojo sub-district and have made at least one transaction. The research instrument has been assessed for its feasibility, and the data has been probed using classical assumption test. Following the multiple linear regression, the hypothesis was tested using the F-test and t-test. This study finds that price and service quality have significant effects on customer satisfaction and that promotion has no significant effect on customer satisfaction.
 
A­bs­tr­ak
Penelitian ini bertujuan untuk mengetahui pengaruh Price, Service quality, dan Pr­om­ot­io­n Terhadap Customer satisfaction pada pelanggan Minimarket Tiga Putri di Kediri. Je­ni­s ­pe­nelitian yang digunakan adalah explanatory research dengan menjelaskan hubungan ka­us­al­ a­ntara variabel bebas dan variabel terikat melalui pengujian hipotesis. Penelitian ini me­ng­gu­na­kan sampel sebanyak 102 responden yang diambil dari populasi seluruh pelanggan ya­ng­ p­er­nah melakukan pembelanjaan di minimarket Tiga Putri. Pengambilan sampel me­ng­gu­na­kan teknik non-probability sampling dengan metode purposive sampling serta memiliki ka­ra­kt­er­istik usia minimal 15 tahun, berdomisili di Kecamatan Mojo dan pernah melakukan pe­mb­el­ia­n di Minimarket Tiga Putri minimal satu kali. Alat uji yang digunakan adalah uji ke­la­ya­ka­n instrumen dan uji asumsi klasik. Uji hipotesis dilakukan dengan menggunakan uji F ­(k­el­ay­akan model), uji t dan dianalisis menggunakan regresi linier berganda. Dari hasil pe­ng­uj­ia­n ini dapat disimpulkan bahwa Price berpengaruh signifikan terhadap Customer sa­ti­sf­ac­tion, Service quality berpengaruh signifikan terhadap Customer satisfaction, dan Promotion ti­da­k ­be­rpengaruh siginifikan terhadap Customer satisfaction.
Pengaruh Green Marketing dan Product Knowledge Terhadap Brand Preference
Authors: Haidi Avia Rosyada , Juwita Himmiyatul Amanah Jiwa
Published: August 2024

This study aims to investigate the effect of green marketing and product knowledge on brand preference for 100% Aqua Recycle Life products in the Greater Jakarta area. The type of research used is explanatory research with a non-probability sampling approach. Data were obtained from 120 respondents who are 100% consumers of Aqua Recycle Life products and represent the population of the Greater Jakarta area. The variables studied include green marketing, product knowledge, and brand preference. Green marketing is measured through consumer perceptions of environmentally friendly marketing efforts carried out by 100% Aqua Recycle Life. Product knowledge is measured through consumer understanding of the attributes and benefits of 100% Aqua Recycle Life products. Brand preference is measured by looking at consumers' preferences and willingness to choose Aqua Recycle Life 100% compared to other bottled water brands. Data analysis was performed using multiple linear regression techniques to examine the relationship between the independent variables (green marketing and product knowledge) and the dependent variable (brand preference). The results of the study show that green marketing and product knowledge each significantly influence brand preference for Aqua Recycle Life 100% products in the Jabodetabek area.
 
Abstrak
Penelitian ini bertujuan untuk menginvestigasi pengaruh green marketing dan pro-duct knowledge terhadap brand preference pada produk Aqua Recycle Life 100% di wilayah Jabodetabek. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan nonprobability sampling. Data diperoleh dari 120 responden yang merupakan konsumen produk Aqua Recycle Life 100% dan mewakili populasi wilayah Jabodetabek. Variabel yang diteliti meliputi green marketing, product knowledge, dan brand preference. Green marketing diukur melalui persepsi konsumen tentang upaya pemasaran yang ramah lingkungan yang dilakukan oleh Aqua Recycle Life 100%. Product knowledge diukur melalui pemahaman konsumen tentang atribut dan manfaat produk Aqua Recycle Life 100%. Brand preference diukur dengan melihat preferensi dan kesediaan konsumen untuk memilih Aqua Recycle Life 100% dibanding merek air minum dalam kemasan lainnya. Analisis data dilakukan menggunakan teknik regresi linear berganda untuk menguji hubungan antara variabel independen (green marketing dan product knowledge) dengan variabel dependen (brand preference). Hasil penelitian menunjukkan bahwa green marketing dan product knowledge yang masing-masing secara signifikan mempengaruhi brand preference pada produk Aqua Recycle Life 100% di wilayah Jabodetabek.
PENGARUH TATA KELOLA PERUSAHAAN, LIKUIDITAS, DAN LEVERAGE TERHADAP KESULITAN KEUANGAN
Authors: Janah Diah Oktavianti , Salim Ubud
Published: August 2024

This study aims to analyze the effect of corporate governance using proxies of managerial ownership, institutional ownership, size of the board of directors, size of the board of commissioners and liquidity using proxies of current ratio and leverage using proxies of debt to total asset ratio on financial distress. The sample in this study used company in the textile and garment industry subsector listed on the Indonesia Stock Exchange (IDX) in the 2018 - 2020 period. The sampling in this study used the purposive sampling method, and obtained a sample of 13 textile and garment companies with a total sample of 39 samples. The data analysis method used classical assumption test, multiple linear regression analysis, and hypothesis testing (F test, T-test, and coefficient of determination) using the SPSS 25 program. The results of this study indicate that the managerial ownership has no significant effect on financial distress, institutional ownership has no significant effect on financial distress, size of the board of directors has no significant effect on financial distress, size of the board of commissioners has no significant effect on financial distress, current ratio has significant effect on financial distress, debt to total asset ratio has significant effect on financial distress.
Analisis Implementasi Kriteria Asean Corporate Governance Scorecard Pada Pt. Lippo Karawaci, Tbk.
Authors: Panangian Arden Ashido Gabe , Sudarma Made
Published: August 2024

This research analyzes the ASEAN Corporate Governance Scorecard criteria implemented by PT. Lippo Karawaci, Tbk. Employs a qualitative descriptive method utilizing content analysis documents. The data are collected and analyzed through the ASEAN Corporate Governance Scorecard, calculating the total score based on predetermined quality. This research indicates that PT implemented the level 1 ASEAN Corporate Governance Scorecard. Lippo Karawaci, Tbk. Acquires a total score of 72.2 with a trusted category.
Abstrak
Penelitian ini bertujuan untuk menganalisis implementasi kriteria yang telah ditentukan dalam ASEAN Corporate Governance Scorecard pada PT. Lippo Karawaci, Tbk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik analisis data yang digunakan adalah kajian isi dokumen (content analysis document). Prosedur analisis data dilakukan dengan cara pengumpulan sumber data, analisis data yang telah terkumpul dengan menggunakan ASEAN Corporate Governance Scorecard dan menghitung nilai akhir berdasarkan bobot yang telah ditentukan. Hasil dari penelitian ini menunjukkan bahwa penerapan ASEAN Corporate Governance Scorecard level 1 yang telah dilakukan oleh perusahaan mendapatkan nilai akhir 72,2 dengan predikat terpercaya.
Kritik Implementasi Corporate Social Responsibility Terhadap Indeks Kepuasan Masyarakat
Authors: Siti Dian Nur'aini  , Aji Dedi Mulawarman
Published: August 2024

This research aims to determine how much influence the implementation of the CSR programs has on the Community Satisfaction Index obtained by PT Semen Indonesia (Persero) Tbk Tuban business unit in the sustainability report. Uses a descriptive approach with the method of Critical Discourse Analysis. Data were obtained through interviews and company IKM/sustainability reports. Based on the results of data analysis, the value of the CSR IKM of PT Semen Indonesia (Persero) Tbk's Tuban business unit was 79.05% in the 2020 and 2021 sustainability reports, indicating that the CSR program is included in the "B" service quality category "B" good” based on the Decree (SK) of the Ministry of Administrative Reform (Kemen-PAN) Number KEP/25/M.PAN/2/2004. In its implementation, CSR can improve the community's economy in the development area through four program categories: community empowerment, infrastructure, capacity development, and charity. However, CSR programs also impact social jealousy between community groups. The community sees that the main factors for the success of a CSR program are economic and social. Meanwhile, environmental factors are the last part that is taken into account by most people in the company’s target area.
Abstrak
Penelitian ini bertujuan untuk mengetahui bagaimana implementasi CSR PT Semen Indonesia (Persero) Tbk unit bisnis Tuban berpengaruh terhadap Indeks Kepuasan Masyarakat (IKM) pada laporan keberlanjutan. Menggunakan pendekatan deskriptif kualitatif dengan metode analisis Critical Discourse Analysis (CDA). Data diperoleh melalui wawancara dan laporan keberlanjutan/laporan IKM perusahaan. Berdasarkan hasil analisis data, nilai IKM CSR PT Semen Indonesia (Persero) Tbk unit bisnisTuban sebesar 79,05% pada laporan keberlanjutan tahun 2020 dan 2021, menunjukkan bahwa program CSR masuk dalam mutu layanan “B” yang terkategori “baik” berdasarkan Surat Keputusan (SK) Kementrian Pendayagunaan Aparatur Negara (Kemen-PAN) Nomor KEP/25/M.PAN/2/2004. Dalam implementasinya, CSR mampu meningkatkan perekonomian masyarakat wilayah pengembangan melalui empat kategori program, yaitu pemberdayaan masyarakat, infrastruktur, pengembangan kapasitas, dan karitatif. Namun, program CSR juga berdampak adanya kecemburuan sosial antar kelompok masyarakat. Masyarakat melihat bahwa faktor utama dari keberhasilan suatu program CSR, adalah ekonomi dan sosial. Sedangkan faktor lingkungan menjadi bagian paling akhir yang diperhitungkan oleh mayoritas masyarakat di wilayah binaan perusahaan.
Analisis Penerapan Pengendalian Persediaan Barang Dagang Dalam Sistem Informasi Akuntansi Padatoko Aroma Citra Mandiri Malang
Authors: Herdana Windi Alifia , Firmanto Yuki
Published: August 2024

This study aims to determine and analyze the implementation of merchandise inventory control in the accounting information system of Aroma Citra Mandiri Store of Malang through Internal Control Analysis based on COSO (Committee of Sponsoring Organization of Treadway Commission) and PIECES analysis (Performance, Information, Economy, Control, Efficiency, and Service). This study employs a qualitative descriptive approach involving data collection through interviews, observation, and documentation. The results of the research analysis indicated that, despite complying with COSO components, the implementation of merchandise inventory control in the accounting information system of the Aroma Store was not effective due to some weaknesses. The store’s accounting information system implementation revealed that it did not fulfill some of the PIECES aspects.
Abstrak
Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan pengendalian persediaan barang dagang dalam sistem informasi akuntansi pada Toko Aroma Citra Mandiri Malang dengan AnalisisPengendalian Internal berdasarkan COSO (Committeeof Sponsoring Organization of TreadwayCommision) dan analisis PIECES (Performance, Information, Economy, Control, Efficiency, dan Service). Jenis penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dandokumentasi.Hasil analisis penelitian pada Toko Aroma Citra Mandiri Malang menunjukkan bahwa penerapan pengendalian persediaan barang dagang dalam sistem informasi akuntansi pada Toko Aroma masih belum efektif. Penerapan pengendalian persediaan barang dagang sudah memenuhi komponen COSO namun masih ditemukan adanya kelemahan. Dalam sistem informasi akuntansi yang diterapkan oleh Toko Aroma belum memenuhi sebagian aspek PIECES
Pengaruh Profitabilitas, Struktur Modal, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan (Studi Pada Perusahaan Di Sub-Sektor Makanan Dan Minuman Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018 – 2020)
Authors: Alrasyid Roby Amirul , Sudarma Made
Published: August 2024

The increasingly tough industrial competition requires companies to be capable of expanding their business. As such, many companies decide to raise capital through the stock exchange. When entering the stock exchange, issuers have to deal with attracting investors, one of which is improving the firm value. This study aims to determine the effect of profitability, capital structure, and firm size on the firm value of food and beverage sub-sector companies listed on the Indonesia Stock Exchange between 2018 and 2020. The dependent variable in this study includes firm value with the proxy of price to book value (PBV), and the independent variables include profitability with the proxy of return on assets (ROA), capital structure with the proxy of debt to equity ratio (DER), and firm size with the proxy of total assets. This study involves 84 samples with predetermined criteria selected through a purposive sampling technique and analyzed by multiple linear regression utilizing SPSS 26 software. The results of this study indicated that profitability and capital structure had a positive effect on firm value, while firm size did not have a positive effect on firm value.
Abstrak
Saat ini persaingan industri semakin ketat dan semua perusahaan dituntut agar dapat mengembangkan bisnisnya. Tidak sedikit perusahaan yang akhirnya memilih untuk menghimpun modal melalui bursa saham. Ketika memasuki bursa saham para emiten harus memikirkan cara untuk menarik investor dan salah satu yang dapat dilakukan yaitu dengan meningkatkan nilai perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, struktur modal, dan ukuran perusahaan terhadap nilai perusahaan pada perusahaan di sub-sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode tahun 2018 – 2020. Variabel dependen pada penelitian ini adalah nilai perusahaan yang diproksikan oleh price to book value (PBV), sedangkan variabel independen yaitu profitabilitas yang diproksikan oleh return on assets (ROA), struktur modal yang diproksikan oleh debt to equity ratio (DER), dan ukuran perusahaan yang diproksikan oleh total aset. Teknik pengambilan sampel penelitian ini menggunakan teknik purposive sampling dan didapatkan total sampel sebanyak 84 yang memenuhi kriteria penelitian. Penelitian ini menggunakan analisis regresi linier berganda dengan menggunakan program SPSS 26. Hasil penelitian ini menunjukkan bahwa profitabilitas dan struktur modal berpengaruh positif terhadap nilai perusahaan, sedangkan ukuran perusahaan tidak berpengaruh positif terhadap nilai perusahaan.
Effects of Biofeedback Training on HRV, Mood State and Shooting Performance of Shooters
Authors: Donghai Huang , Abdul Wahab Muhammad Nubli
Published: August 2024

This study investigates the effects of biofeedback training on the HRV, emotional state, and shooting performance of athletes. Results indicate significant improvement in athletes' HRV frequency domain indices (p < 0.05), reduced negative emotions like tension and anger (p < 0.05), increased vitality and positivity, though changes in fatigue and self-emotional state weren't statistically significant (p > 0.05). Shooting performance significantly improved post-training (p < 0.01). This suggests that biofeedback training positively impacts autonomic nervous system function, emotional stability, and shooting skills.   Biofeedback training significantly enhances shooting performance by improving HRV, optimizing emotional state, and strengthening emotional regulation abilities.
Effect of Heart Rate Variability Biofeedback Training on Score and Stress Level of Shooting Athletes
Authors: Donghai Huang , Abdul Wahab Muhammad Nubli , Xiuling Zhang
Published: August 2024

This study aimed to explore the impact of a 12-week emWave pro-based heart rate variability biofeedback training followed by a 2-week follow-up on shooters' performance, stress levels, and heart rate variability (HRV). Thirty-six shooters aged 18-24 (18 experimental, 18 control) participated. The experimental group underwent 12 weeks of biofeedback and shooting training, while the control group only received shooting training. Results showed significant improvements in performance, stress levels, and HRV parameters in the experimental group, reflecting enhanced parasympathetic activity. Biofeedback reduced training and competition stress, improving overall performance and stability during matches, emphasizing its effectiveness in shooter training.
Enhancing Engagement and Learning in Research Methodology: The Research Detective Challenge (RDC)
Authors: Saidon Janiffa , Denan Zarina , Hashim Hairulnizam , Ahmad Atory Nurul Ainun , Mohd Yusof Nuryusmawati , Syed Omar Syed Ashrene
Published: August 2024

Research is crucial for knowledge advancement, problem-solving, decision-making, and improving practices. Nonetheless, comprehending research methods can be a daunting task. A survey involving 117 undergraduates found 83.8% showed low interest in the Research Methodology course. Therefore, the objective of this study is to assess and discuss the RDC’s impact on student engagement, aligning with Malaysia's educational goals. Findings illustrate that the integration of Extrinsic Motivation (EM) and Intrinsic Motivation (IM) in gamification lessons are able to boost students' learning engagement. The results directly inform the design of learning activities and guide future research directions.
Learning Writing Online and Online Collaborative Writing
Authors: Noorezam Maisarah , Sa’adan Nadzrah , Ibrahim Nursuhaila , Zakaria Nursyuhada , Rahmat Noor Hanim
Published: August 2024

Online collaborative writing views and factors have yet to be discussed despite its ease and popularity in this era. This study examines online collaborative writing and its motivation and demotivation aspects. It also looks into the relationship between learning writing online and online collaborative writing. This quantitative study obtained responses from 123 language learners. The questionnaire consists of 6 sections with 63 items in total. Findings show positive perception and relation towards learning writing online and online collaborative writing. This study shed light on the benefits and limitations of online writing, especially on the teaching and learning aspects.
WEEE Behaviour from Households: A qualitative approach
Authors: Md Radzi Nor Etiqah , A-Jalil Emy Ezura , Mahmod Musyrifah , Awang Salleh Erni Salleh
Published: August 2024

E-waste disposal practices associated with the problem of environmental sustainability have emerged as one of the discussion's most intriguing subtopics. Adopting efficient e-waste management systems is essential to successfully reusing, recycling, and value recovery activities. Only 20% (8.9 Mt) of the e-waste produced in 2016 was collected correctly and recycled. It highlights the shortcomings of e-waste management systems, which are crucial for home electronic disposals, especially in Malaysia. It is critical to consider how vital waste management systems are to enhancing the environment's performance and the nation's economy. Collaboration is critical to the overall performance of e-waste management among all parties involved in the logistics chain, including customers (households) and governmental and commercial entities. Using a qualitative approach to understanding the different narratives among stakeholders juxtaposing the crucial element to sustain WEEE from landfills.