bluuebunny/crossref_metadata_2025 huggingface dataset:
The Influence of Politics in Different Chinese Dynasties on the Central Axis of Beijing
Authors: Shao Nan
Published: September 2023

The Beijing central axis is an iconic feature of the citys urban layout, stretching from the Drum Tower in the north to the Forbidden City in the south. It has played an essential role in shaping Beijings urban landscape and reflects the citys political, cultural, and social history. This academic essay centers on the impact of political factors on the development and design of the central axis in Beijing and its advantages and drawbacks for the city, utilizing a cohesive narrative of dynastic transitions. Since the Yuan dynasty established Beijing as the capital, urban layout focused on symmetry and set the groundwork for the central axis construction in later dynasties. As imperial power grew stronger during the Ming and Qing dynasties, the central axis development continued, particularly with the construction and expansion of the Forbidden City, demonstrating the significant impact of political factors on urban planning. This influence persisted into the modern era with Beijing remaining the political and cultural centre of China. The contemporary planning of the central axis has prioritised the integration of historical and cultural preservation with modern development, exemplifying the harmony between the past and present.
Dark Desires and Consent: A Response to Morgan
Authors: Dan Ruibo
Published: September 2023

In the paper Dark Desires, Seiriol Morgan aims to argue against the claim that universal participant consent is sufficient for the moral permissibility of a sexual act which is largely accepted in contemporary western philosophy. This article examines Morgan's argument against such a claim and improves Morgan's two illustrative cases to better support his claim. It starts by clarifying the meanings of the terms "moral permissibility", "dark desires", and "consent" to make Morgan's argument easier to tackle with. Then, the strong and weak versions of Morgan's claim will be distinguished, and their plausibility will be examined. Finally, it concludes that (i) only the weak version succeeds, and (ii) Morgan succeeds in showing consent to be insufficient for the moral permissibility of any sexual act.
How Taiwanese Buddhism Responds to the Feminist Movement in Modern Taiwan
Authors: Tian Yulu
Published: September 2023

Gender is a very important issue in religious studies. Although the issue of female identity was always ignored in a Buddhist society, we can find Buddhist attitudes towards women according to historical Buddhist texts. We find that Buddhists have a very ambivalent attitude towards female identity, acknowledging the equal spiritual potential of women while emphasizing their bad characteristics because of bad karma in the past. Because of the spread of Buddhist texts, this contradictory concept of gender has been extended to modern Buddhist society, leading to the obstacles of modern Buddhists responding to the female movement. This paper tries to analyze how Taiwanese Buddhism responds to the feminist movement in modern Taiwan. Through observing the efforts of two powerful Taiwanese local Buddhist organizations, we can see the efforts of Buddhist society in Taiwan to raise the status and level of learning of nuns, although based on accepting some discriminatory concepts of traditional Buddhist texts. The women's movement raised the social status and influence of nuns, allowing them to challenge the patriarchal Buddhist narrative and the traditional monastic system, and in turn instilled gender equality in the Buddhist community that monks and nuns are equalized.
How Do the Halo Effect and Horn Effect Influence the Human Resources Managers Recruitment Decision in an Occupation Interview?
Authors: Shao Yijing
Published: September 2023

How human resources managers make their recruitment decision has been one of the popular research questions of the century. Although existing research has demonstrated that human resources managers decisions are highly likely to be influenced by external biases like halo and horn effects that are not included in the selection criteria, there are still unanswered questions and areas for investigation, especially how and why these biases are inevitable in human resources managers decisions and the strategies to minimise them. The following literature review analysed and evaluated past research to explore the nature of the human decision-making process, pertaining to the research topic How do the Halo Effect and Horn Effect influence the Human Resources Managers Recruitment Decision in an Occupation Interview? The results of the literature reviews have indicated that halo and horn effects play a critical role in human resources managers recruitment decisions. The effects are strongly influenced by stereotypes and differ in different occupations, diverse cultural backgrounds, and genders. Current reviews suggest that improving the interview structure and adding a pre-admission test will efficiently mitigate the undesirable consequences of the halo and horn effects. Future investigations are recommended to focus on AI technologies and blind hiring methods in the recruitment process.
The Research of Culture-bounded Terms in the English Translation of Red Sorghum from the Perspective of Relevance Theory
Authors: Zhu Huiying
Published: September 2023

Winning of the Nobel Prize for Literature gave Mo Yan an international repute. And the study of Howard Goldblatts translation of Mos work has become a trend. Previous studies have already taken various of perspectives to research Goldblatts translation texts, focusing on his translation strategies and the effects in the western world. As Red Sorghum is among the most popular novels of Mo Yan in the western world, this essay will take it as the research material to reveal Goldblatts translation strategy of Explicitation from the perspective of the Relevance Theory, and thus to conclude a feasible approach for translators to disseminate Chinese literature and culture to be seen and heard by the world. It creatively combines Explicitation in stylistics and the Relevance Theory to categorize the effects of the translation in three types: add dramatic effects, enhance the tone and make the words more vivid. The findings indicate that Explicitation is feature of Goldblatts translation work and it does take positive effects on the dissemination of Chinese culture, providing the target readers the highest contextual effect with the lowest processing efforts.
Establishment of Trust Mechanism and Trust Crisis--The Influence of Scientific Symbols in Advertisements on Social Trust
Authors: Bai Yiming
Published: September 2023

Due to the refinement of professional knowledge, individuals have to trust authority in every field in a limited life, and social trust is constituted in this way. Cosmetics merchants add a lot of scientific symbols to advertisements to shape themselves as authorities in order to make people trust their products. However, with the phenomenon of advertising fraud exposed by the news media, scientific symbols in these advertisements have triggered customers' "trust crisis". This paper analyzes the establishment of trust mechanisms and trust crises through the scientific symbols in advertisements from the perspective of knowledge power. In the end, it puts forward three ways to alleviate the crisis of trust and puts forward suggestions from the government, legislature and intellectual elite, respectively. For example, to prevent some brands from attracting consumers by establishing knowledge power, including creating pseudo-scientific concepts, purposefully confounding scientific concepts, inflating product efficacy, and publicizing scientific conclusions that cannot be validated, the government should supervise the advertisements well as the products' quality.
Analysis of the Translation of Local Culture in Mo Yan's Works by Skopos Theory
Authors: Ma Siyan , Qiao Yuezhu , Yang Fangfei
Published: September 2023

Mo Yan's works present the Chinese local culture, which have a profound cultural significance and have had a far-reaching impact on the international scale. However, for many English-speaking readers, some of the words in Mo Yan's works with a special Chinese local culture are difficult and complex to understand. Because of this, an inaccurate translation may cause readers to be biased. This article uses the Skopos Theory as a guideline and takes Howard Goldblatt's English translation as examples to analyse the translation of local culture in several of Mo Yan's masterpieces, so as to achieve the purpose of spreading local culture in translation. The study found that most of Howard Goldblatt's translations of the words related to local culture in Mo Yan's works conformed to the Skopos Theory, appropriately combining Chinese local culture with western culture to promote readers' understanding and provide an effective way for foreign readers to understand Chinese local culture.
Research on Untranslatability of Tang Poetry from the Perspective of Theory of Three Beauties Taking Xu Yuanchong's Translation of 300 Tang Poems as an Example
Authors: Zhu Anqi
Published: September 2023

On the platform of international cultural exchange, the traditional Chinese culture, with its rich content, shines brightly in the world. Tang poetry is an important part of traditional Chinese culture and is also loved by many foreign readers. Therefore, exploring effective translation strategies is one of the important tasks to promote the dissemination of Tang poetry. Untranslatability exists in the translation of Tang poetry, which is one of the key problems troubling translators. In the existing research, there is still a gap in how to solve the untranslatability of Tang poetry, and there is a lack of effective and systematic translation strategies. The theory of Three Beauties is an important translation theory put forward by Xu Yuanchong, a leading scholar in Chinese translation circles. The theory of Three beauties requires that the translation should conform to three standards: beauty of sound, beauty of form, and beauty of meaning. This paper chooses the case analysis method and analyzes some cases of Xu Yuanchong's English Translation of 300 Tang Poems based on the theory of three beauties to explore how to deal with the untranslatability of Tang poems in line with the standard of three beauties. This paper divides the case into two parts: language and culture. Author comes up with translation strategies to deal with these two types of untranslatability. This paper focuses on the compensatory strategies of Tang Poems found by the author when reading Xu Yuanchong's English Translation of 300 Tang Poems. This strategy is an innovation of the previous compensation methods, and it also shows the translator's overall understanding of the text for readers to read. According to the research findings, the author concludes that the most important thing for translators is to understand the connotation of Tang poetry and use translation strategies according to the specific situation.
Analysis of the Hybridity Translation Strategy of Moment in Peking from the Perspective of Post-colonialism
Authors: Ma Yufei
Published: September 2023

Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour. The main purpose of this paper is to explore the existing marketing methods and innovative means of luxury goods based on consumer psychology by analyzing the literature. This paper analyzes the marketing strategies of different luxury brands from the perspective of consumer psychology to provide insight and suggestions for the luxury market, so as to improve the marketing strategies of luxury brands and improve consumer satisfaction. The study found that consumer behaviour toward luxury brands is often influenced by these factors, including the exclusivity, scarcity, personalized service and prestige of these brands. The study suggests that luxury brands harness the power of social media and Kols to create campaigns that are more in tune with trends. Luxury brands also should develop more persuasive and profitable marketing plans to appeal to their target audience by understanding consumer psychology.
Research on the Spillover Effect of Fan Behavior on Star Image in the Idol Industry Era
Authors: Qiu Xuehan , Sun Shu , Tang Yanran
Published: September 2023

With the increasing public influence of stars, this paper takes the famous '2.27' event among Chinese fans as the fundamental perspective to deeply analyze the formation process of the Chinese idol industry and fan culture. In this process, it is found that fan behavior plays a vital role in the public perception of a star's image, which can not only make the celebrity more valued by the sponsor but also make the public have a strong aversion to a particular star. This study summarized and analyzed the specific behavior of fans and its significance. Based on the existing studies, it elaborated how the spillover effect of star image from the psychological perspective produced and had a cognitive impact on the public through the primacy effect, recency effect, and halo effect. In view of the negative spillover effect caused by fans' behavior, the paper also gives two levels of stars' personal and social supervision to deal with the problem and attempts to improve the wrong order in the star-worshiping group.
Difficulties and Causes Facing Chinese Minority Culture Communication: A Case Study of Dong Minority
Authors: Chen Lizhu
Published: September 2023

In a contemporary globalized and rapidly developing society, the disappearance of the ethnic minority culture is a problem worth public attention. With technological advancements and a strengthening economy, the living standards of ethnic minority people in China are being increased. People are willing to embrace modern conveniences and get rid of some traditional customs that make their daily lives inconvenient. Since many ethnic minorities in China have assimilated into mainstream Han culture, the younger generation has less interest in preserving their cultural heritage. Currently, this is a huge issue in China. Ethnic minority culture is a rich, multifaceted aspect of Chinas heritage; it deserves to be protected, preserved, and passed on. This paper investigates the difficulties behind the spread of ethnic minority culture as well as the specific reasons behind them. After a field investigation of Dong culture, it is found that Dong culture mainly faces a dilemma in two aspects, namely the loss of Dong traditional architectural style and the loss of Dong songs and festivals.
Research on the types of environmental-friendly vegetables
Authors: Jiang Yilin , Tian Yijiang , Yu Yanxi
Published: September 2023

Food production is an important factor in causing environmental pollution, and the processing of food contamination information data, classification, and ultimately rating of the degree of food contamination is an important way to recognize food contamination. Rating the environmental friendliness of food can help people to choose more environmentally friendly food in their daily life and allow companies, scholars, and research organizations to recognize which food can be reduced by technological advances. This study focuses on the contamination rating of foods that are most referenced to help scholars and people understand the environmental contamination capabilities of different foods. This study focuses on the different foods in the Kaggle data, and their contamination aspects of the data were processed. The study began with the classification of foods. This study uses data from Kaggle on various environmental pollutants of food. It uses the linear regression model in the R Studio to select the most suitable pollution objects for evaluation. Finally, this study scored different foods according to different contamination aspects and obtained the following results: 1) detailed food scoring graphs, 2) animal-based food has a greater total contamination capacity than plant-based food.
Effects of oil pollution on birds
Authors: Shang Yufeng
Published: September 2023

As a non-renewable energy source, oil has an unshakable position in the development of human beings. Still, no one has noticed that the oil buried deep in the ground is also inextricably linked to the birds flying in the air. This article focuses on how oil, except diet, has been linked to bird deaths. The first research direction is to study the feather structure and function of birds. It is concluded that oil will damage the functionality of feathers and make the feathers of birds unable to function. The second research direction is about the inversely proportional relationship between the flight speed of birds and oil and the directly proportional relationship between energy consumption and oil. It is concluded that oil will affect the speed and energy consumption of birds and make birds more vulnerable to predation by natural enemies. The third research direction is the analysis of the damage degree of oil to birds' eggs and young. Based on these studies, it is possible to find out feasible methods that can effectively reduce the harm of oil extraction operations to birds without affecting normal human activities. Let birds have a way to reproduce healthily and safely without hindering human development.
Analysis of Mobile Game Marketing Strategy - Taking Honor of Kings as an Example
Authors: Yang Zichen
Published: September 2023

With the development of mobile Internet technology and the upgrading of smart phones, the mobile game market has ushered in a huge space for development. If a mobile game wants to occupy a certain position in the highly competitive market and can develop for a long time, it is necessary to formulate an appropriate marketing Strategy. This paper takes "Honor of Kings" as the main research object, and combines the marketing theory to research and analyze the current marketing strategies of "Honor of Kings", in order to provide reference plans and improvement directions for the marketing strategies of mobile games. In general, strategy of Honor of Kings is based on interactive marketing, supplemented by others such as dissemination of live-broadcast platforms.
The Analysis of Beneunder's Marketing Strategy Based on Consumer Psychology
Authors: Lou Xiao
Published: September 2023

As living standards improve and knowledge becomes more widespread, people are becoming more and more aware of sun protection and the discussion of sun protection products has now become a hot topic in life. In terms of annual data, the number of sunscreen-related company registrations in China increased year on year from 2015 to 2019, while Brand Beneunder stood out from the crowds as the number one popular Chinese sunscreen brand of the moment. Therefore, this paper will analyze the reasons for Beneunder's success by collecting its financial data and social media placement data, and conducting a swot analysis of Beneunder based on consumer psychology data to analyze marketing strategies. The analysis finds that the success of Beneunder is inextricably linked to differentiated marketing but in addition to maintaining this excellent marketing strategy, the quality of the product itself has to be strengthened because good products are the most important factor for the long-term survival of the brand. The significance of this paper is to analyze the marketing strategies of successful brands to provide implications for other companies so that they can organize their business activities in a planned manner and promote healthy and sustainable growth.
Research on the Value of Stock Investment based on Factor Analysis and Cluster Analysis
Authors: Yuan Yihang , Hou Yucheng , Zhang Zongyang
Published: September 2023

This paper mainly explores the important practical significance of stock investment factor analysis. The factor analysis method has been applied in economics, sociology, management, and other research fields, its main purpose is to describe the basic hidden variables hidden in a group of measured variables, which cannot be directly measured. This paper takes 62 listed companies of the North Exchange as examples for analysis. The formation mechanism of a stock price is very complex, which needs to be analyzed by many factors. Several different factors are analyzed by IMO and Bartlett tests and the orthogonal rotation method. Finally, the price factor, trade factor, debt factor, earnings factor and growth factor are determined. Factor scores are then calculated and compared for each stock. Descriptive analysis was used to get the final conclusion. Through the use of factor analysis, investors can make quantitative analysis of each index and extract the factors affecting the stock, so as to make a relatively objective evaluation of the listed company's stock, and provide an evaluation criterion for investors.
The Analysis of the Differentiation Strategy as Marketing Strategy of Haidilao
Authors: Lu Wenping
Published: September 2023

Haidilao has been in the leading position in the industry by virtue of its unique service approach. This paper evaluates the impact of the marketing strategy of differentiated services on consumers. To determine the pain points, mental activities, emotional changes, and behaviors of consumers during the dining process.The paper cite the marketing models of two brands for comparison.Haidilao's differentiated marketing model is more conducive to consumer repurchase than the experiential and celebrity effect marketing model.
Haidilao has captured the hearts of most consumers in brand service concept, and the differentiation services helps to increase consumer loyalty.But small stores and high prices compared to competitors become the main threats. Through the stp analysis method, it was found that Haidilao is targeting the middle and high-end consumers among young people, both service and product are crucial factors to achieve success. With the change of time, consumers will feel no privacy because of the overly attentive service.The brand should maximize the use of modern technology for digital marketing and media outreach. This result could help Seabed establish a stronger foothold in the restaurant industry in the future and develop an optimal marketing strategy that takes into account consumer needs first.
Analysis of the Game between Russia and Ukraine
Authors: Wang Junchi
Published: September 2023

The game between Russia and Ukraine has received a great amount of attention following the escalation of the Russian-Ukrainian war in 2022. Russia and Ukraine have been in conflict and gaming throughout their history. By analyzing the relationship between Russia and Ukraine and a series of game behaviors, we can draw inspiration from the strategies and implications of the game, which are of reference value in many fields. The article shows the historical behavior of the Russian-Ukrainian game analyses the Russian-Ukrainian strategy using a simple game theoretical model and collates the implications of the outcome of the game. Based on the analysis of the Russian-Ukrainian game, the article suggests different recommendations for the countries. Different countries can choose the strategy with higher gains and lower losses according to the different recommendations. This research has important practical significance for the correct understanding of Russia-Ukraine political relations.
The Impact of COVID-19 on Global Financial Markets
Authors: Li Mingze
Published: September 2023

Financial markets have been under a lot of pressure, volatility, and uncertainty since COVID-19. Since the end of February 2020, global financial markets have been in a state of extreme uncertainty because unlike other pandemics, the spread rate of COVID-19 is much higher and more challenging to control. This paper examines the impact of COVID-19 on the global financial market and the harmful effect of the pandemic on the worldwide economy. The main negative trends of the modern world economy at the end of 2020 are summarized. The author highlights the economic costs of the spread of the COVID-19 pandemic. Proposals were formulated for the implementation of monetary policy in the context of the COVID-19 pandemic. The analysis of economic policy measures taken in the world's leading countries to smooth out the adverse effects of the spread of the global COVID-19 pandemic was also carried out. Under the conditions of the corona crisis, the economic damage associated primarily with quarantine restrictions led to a synchronous shock in the financial markets. The article will be of interest to economists and political scientists, stock market analysts, specialists in the field of the world economy, and people interested in the state of affairs in the world.
The Possible Reasons for the Declining Fertility Rates in China
Authors: Guo Huiting
Published: September 2023

The low fertility rate is not only a circumstance experienced by developed countries but also in China after 2002. Many social problems occur when the fertility rate is low, so the reasons for the declining fertility rate in China need to be discussed to help to improve. From a macro perspective, scholars have already found several causes including China's public policy, national conditions, as well as world situations, and environmental pressures. But the exploration of reasons from a micro viewpoint is still limited. So the research is aim to collect first-hand material from a real micro angle to search for the reasons for decreasing fertility rate in China based on qualitative analysis using observation and also the interviews of 35 interviewees who were born from 1970 to 2002 by asking two to eight questions person to person. What's more, three controversial measures, illegitimate childbirth, legitimate surrogacy, and legitimate homosexuality that could raise the fertility rate in the Chinese context are also discussed. According to the results, it is suggested that the thoughts and values of marriage and fertility are different from age to age. And the views on marriage and fertility can be diverse in the same age generation, even total opposite opinions in the same generation also exist. But most people have negative or partly negative attitudes to marriage or fertility(including first child or second child), mainly restricted in a kind of social and realistic problems. When it comes to illegitimate childbirth, legitimate surrogacy, and legitimate homosexuality in the Chinese context, most interviewees have neutral or supportive attitudes toward legitimate homosexuality, but partly negative and negative attitudes to illegitimate childbirth, and legitimate surrogacy.
Analysis on the Investment Value of BYD
Authors: Zhang Zhenyu
Published: September 2023

The policy of peak carbon emission and achieving carbon neutrality has received much at-tention in China since its issuance, research by experts found that automobile emissions occupied a major proportion of carbon emissions, on this basis, the new energys automo-bile is in the ascendancy. Nevertheless, there is still a lack of unified interpretation for the influencing factors and variation range behind the new energy automobile market.
Hence, the rangeability of data was analyzed in this paper by means of collecting the data of BYD Corporate in the international market, Chinese market, liquidity ratio, accounts receivable turnover rate,quick ratio, total assets turnover rate, inventory turnover ratio, price-to-earnings ratio, total market value, as well as stocks from the year of 2018 to 2021, so as to proceed study research on the investment value of BYD Corporate against such market backdrop.
In light of this, there is an increasingly escalating tendency for the reasonable stock price, profits and aggregate market value for BYD Corporate against such backdrop, manifesting that the investment value for BYD Corporate is extraordinarily high. This study has signif-icant implications for investors to make investment decisions relevant to BYD Corporate.
Research on the Relationship Between the Ratings of Game App and Its Factors
Authors: Ding Luanqun
Published: September 2023

Mobile games are an indispensable part of human life. This paper investigates the relationship between game ratings scores or popularity on the app store and its game types and game forms aiming to help publishers to monetize their games in such a competitive market. The main findings of this paper is whether a game requires payment, the length of the game description, and the amount of memory occupied by the game play a crucial role in whether the game is popular or not. In addition, this paper also analyzes the number of games released each year and predicts which types of games will be more promising in the future using data from Apple's App Store. This article summarizes what games are more popular with mobile phone users. And give developers a better direction to develop games on the Apple AppStore.
The function and Significance of Supply Chain Under the New Situation of Global Economy
Authors: Zhu Zilong
Published: September 2023

The supply chain is an important tool for any economic individual to obtain sustainable development and maintain core competitiveness, and it is also the guarantee of coordinating supply and demand in economic development and financial goods market transactions. Under the new situation of global economic development, most enterprises use more effi-cient and perfect processes to make their supply chain run efficiently in order to maintain competitiveness. On the basis of their respective divisions of labor, different enterprises have formed a pattern of mutual dependence, connection, and common development. The traditional competition among individual enterprises has gradually evolved into a compe-tition among different components of the supply chain. On the basis of perfect economic market, the supply chain further integrates various economic subjects and their activities in series, and refines the individual and overall layout in the economic cycle. This paper fo-cuses on the importance and role of supply chains in the new global economic development situation, specifically on how supply chains can promote and improve the development of economies, enterprises, and individuals. As well as the important coordination and promo-tion role of the supply chain in the whole market's resource processing and circulation in the process of economic development, the relevant research is carried out by means of inves-tigation, data collection, and consultation. After a series of studies, we have come to the conclusion that the supply chain plays an irreplaceable role and has significant significance in economic development and enterprise development in the global market and plays an important coordinating and helping role in the development of different industries.
Coca-Cola Company Revenue Policy Analysis and Forecast
Authors: Bai Zejun
Published: September 2023

As the beverage market grows and gradually reaches saturation, the focus of beverage companies' future development and revenue strategies has gradually changed. From the beginning of only focusing on the needs of consumers, to the current judgment of the market environment and the existence of factors affecting sales volume and revenue, and formulating appropriate strategies. Therefore, for Coca-Cola or other beverage companies, in order to make the company develop in the long term, we should not only focus on the needs of consumers, but also pay attention to the current development trend of the market and the possible factors that may have an impact on revenue and sales, and formulate policies that will affect the development of the company. Avoiding risks and maintaining and developing the company's current policies that can promote the development of the company, in order to achieve the promotion of sales volume and revenue, so that the company can continue to develop in the beverage market.
The New Approach to Channel Marketing in the FMCG Industry: Based on the Comparative Analysis of Few Cases of Blue Moon and NAIS
Authors: Zheng Xuanbin
Published: September 2023

The epidemics impact has led to the adjustment of global supply chains, and the upgrading of Chinese consumers' consumption concepts has brought challenges to the FMCG (Fast Moving Consumer Goods) industry. At the same time, the product homogenization of the consumer goods daily chemical industry is serious, and the brand lacks innovation and vitality. The development of the IT (Information Technology) era to the DT (Data Technology) era has changed the mainstream publicity method of advertising media. In this context, innovation has become the core product of the FMCG industry. Therefore, this paper will analyze the effective new channel marketing scheme from the perspective of channel marketing through the comparison method of a few cases, and study how to use channel marketing to improve the marketing vitality of brands and obtain market growth. The research in this paper will provide theoretical support for the channel marketing of FMCG daily chemical products, and propose a channel marketing model from a new perspective to solve the lack of product innovation and improve brand vitality.
Marketing Challenges and Countermeasures of Streaming Media in the Post-Epidemic Era: Taking Netflix as an Example
Authors: Sun Jin
Published: September 2023

Since 2019, the outbreak of the epidemic has brought huge customer subscriptions to Netflix, and the stock price has also risen as a result. However, according to its Q1 2022 earnings report, Netflix experienced its first single-quarter loss of sub-scribers in a decade, with high numbers. Using the case analy-sis method, this paper takes the sharp decline in subscribers of Netflix in the latest quarter as the starting point, thinks about how to retain users, analyzes the three reasons for the decline in the number of Netflix users, gives solutions with Product and Promotion as the core, and finally plans new marketing ideas for the streaming media in the post-epidemic era. It pro-vides a marketing model that can be promoted for the industry to retain users, return to peak performance, and develop sus-tainably under the normal epidemic situation.
Factors Affecting the Pricing of Starbucks in Different Countries
Authors: Zhang Kexin
Published: September 2023

In the traditional concept of Chinese people, "coffee consumption" belongs to the spiritual and cultural level, and the warm atmosphere of cafes can bring good experience to consumers. The most famous coffee brand in China is Starbucks. It has long been considered the most popular brand. Starbucks was honored as one of the ten most trusted brands and one of the most admired companies, and it also received many other honors. Many people who enjoy Starbucks coffee pay close attention to the price of coffee, and data and information show that Starbucks coffee prices vary in different countries. According to this pricing situation, the research topic is the primary factors that cause Starbucks coffee to be sold differently in different countries. This research subjects are Denmark, the United States, China, Brazil, and Turkey. This research method is to find data on the Internet, find the data of these countries for market analysis, and refer to part of the content of the paper on Starbucks price.
The Application of Framing Effect in Marketing and Advertising
Authors: Guo Zixuan
Published: September 2023

In a market environment that is still highly competitive, the main task of advertising and marketing is to adopt and applying various approaches for increasing the purchase rate. Meanwhile, in peoples daily life, the way language is presented often plays a role in guiding individuals' decision-making behavior, which finally influences the consumption behavior. This paper aims to demonstrate and highlight the proper use of the framing effect of language as a psychological factor in the development of marketing programs. Specifically, this article clarifies the definition of marketing and framing as well as elaborates on three related applications, which include the framing effect in electronic word-of-mouth markets, processed organic food markets and health persuasion advertising. The last part of this paper will discuss the unignorable role of psychological factors in consumption behavior and economic decision-making. Consequently, the application of framing in marketing and advertising mentioned in this paper proves the necessity of studying it in the process of analyzing people's consumer behavior, which will provide marketing inspiration and ideas for marketers. At the same time, this paper provides evidence for the importance of psychological factors in the field of business.
Applications of the Anchoring Effect in Online Shopping Festivals
Authors: Zuo Xinran
Published: September 2023

Nowadays, online shopping festivals are prevalent and effective at boosting e-commerce. Research focused on online consumer behaviours did not consider anchoring, a heuristic consumers use, during the decision-making process of purchasing, whereas studies of the anchoring effect failed to shed light on online shopping. This paper aims to explain the psychology behind five major strategies used by online retailers to explore the applications of the anchoring effect on online shopping festivals, which are ideal for examining online consumer behaviours involving impulse buying. It was found that sellers can exploit the anchoring effect by discounts, brand images, quantity anchors, bundles, and coupons to attract consumers to buy their products during online shopping festivals. Consumers, noticing the anchors offered by sellers, such as previous prices of items on sale, adjust insufficiently from them, resulting in biased estimations of the true value of products. Finally, suggestions for consumers, online shopping platforms, and the government to mitigate the anchoring effect are given. This paper provides guidance on both using and mitigating the anchoring effect for sellers and consumers online.
SWOT Analysis of Agricultural Products E-commerce Live Delivery PlatformTake Oriental Selection as an Example
Authors: Li Peijian , Huang Ziyun
Published: September 2023

With the development of mobile Internet technology and the advent of the epidemic era, the new sales model of on-site delivery with goods is booming and accepted by more and more consumers. This paper takes "Oriental Selection", a live-streaming platform of agricultural products owned by Beijing New Oriental Education and Technology Co., Ltd. as an example, and uses SWOT analysis to study the advantages and disadvantages, opportunities and threats of Oriental Selection at present. In addition, our research puts forward a series of suggestions for the future development of Oriental Selection, such as strengthening personnel and cargo management, strengthening cooperation with local governments, establishing their own supply chains, and controlling the quality of agricultural products. Finally, we describe the limitations of the current research from the perspective of research methods and propose specific suggestions for further research in the future.
Research on the Transformation and Upgrading of Manufacturing Industry Driven by new Infrastructure in China
Authors: Xu Yiting
Published: September 2023

Manufacturing industry plays an important role in driving economic development and participating in international competition. Under the background of the layout of new infrastructure in China, it is urgent to drive the transformation and upgrading of manufacturing industry with the help of new infrastructure. This paper analyzes the difficulties in the transformation and upgrading of China's manufacturing industry, and then explores the main driving force of new infrastructure to promote the transformation and upgrading of manufacturing industry. This paper found that communication network infrastructure, new technology infrastructure and cloud computing infrastructure can improve the efficiency of manufacturing industry, and converged infrastructure can enable the transformation and upgrading of manufacturing industry. This paper is of great significance for solving the difficulties and shortcomings in the transformation and development of manufacturing industry and achieving high-quality economic development. It also provides a reference for further optimizing the investment direction of new infrastructure construction.
Online Consumer Behavior: Framing Effects, Social Presence Theory and Flow Experience under E-commercial Environment
Authors: Tao Ningyue
Published: September 2023

The rapid development of Internet has propelled commerce into an electronic age, changing the way of how consumers buy products and services. However, internet purchase behavior does not always resemble the traditional consumer purchase behavior as there are significant distinctions between the two that warrant a distinguishing conceptualization. In a virtual environment, the limited accessibility to comprehensive and accurate product information increases the likelihood of risky decision-making (e.g., impulsive buying) with the presentation of cognitive biases. Noticing the limited published studies focusing exclusively on online purchasing behavior, this essay intends to understand the extent of which the present psychological theories (i.e., framing effects, social presence theory, and flow theory) contribute to an understanding of online consumer behavior and the decision-making process, when taking account of the specific and distinct characteristics of the Internet. This research is helpful to theoretically understand consumer behavior under the e-commercial environment and provides insights to develop effective market strategies to promote consumptions.
Customer Loyalty and Status Quo Bias
Authors: Zhuang Hanshu
Published: September 2023

Loyalty marketing has been popular topic among marketers of all regions, while status quo bias received only little to no attention in the marketing field. The main objective for this paper is to clarify the customer loyalty in relation to the status quo bias. Starting from an overview of relevant literature, this article explores the similarities between the two elements, using factors for status quo bias including regret aversion, sunk cost and loss aversion to help better understand customer loyalty. Furthermore, the paper introduces the soft-selling technique as practical marketing strategy and the New Coke issue to show how a marketing case can fail. In addition, the possible reasons for a failed survey according to the Coca-Cola case that generated opposite conclusion were discussed. A survey was also conducted to further investigate the factors for loyalty in smart phone industry. By relating the customer loyalty and status quo bias, this article provides a fresh perspective on the two terms and how they are alike in marketing. Discovering the intersections of the two concepts is mostly in terms of the psychological commitment section of interpreting status quo bias. The overall goal of this paper is to indicate the non-negligible effect of loyalty in the area of marketing.
The Impacts of the Clean Water Act on the U.S. Economy
Authors: Li Ashley , Zhu Zidong
Published: September 2023

The purpose of our study is to delve into how the Clean Water Act influenced the United States economy. We used some secondary research such as results from previous studies, textbooks, relevant news articles, published academic research papers, government legal documents, and statistical databases. By using this solid data which was published on the government legal documents, we can ensure the accuracy of this data. We found the results of the Clean Water Act (CWA) are controversial, and they are two-sided. However, The CWA now looks like a pretty successful act. In 1972 the United States administration enacted the CWA to restrict the discharge of pollutants into waters of the United States and regulation of surface water quality standards [12]. So our research question is how the Clean Water Act influenced the United States economy both beneficial and harmful. Previous studies have shown that the Clean Water Act actually has improved the economy drastically which we will talk about later. But there are some critics who examine the realistic aspect of the huge funds used to support this legislation which could be harmful to the economy.
Why and How Effective Brand Logo Contributes to Marketing?
Authors: Shao Ziyi , Ngai Chen Sheung
Published: September 2023

The logo represents the image and philosophy of the company and is also part of the business strategy. In this way, we focus on what is a good brand logo and how to get a Gorgeous brand logo. This article explains how a logo should be designed scientifically from different aspects such as visual, psychological and cultural. And at the same time, we mentioned a new but popular concept Brand Visual Assets, It is also a powerful demonstration of the profound meaning of the logo. In this research, we looked at it from multiple dimensions. For example, two kinds of luxury goods of the same price, why their different logo design brings them different types of consumers? How do we understand the new kind of classic? How does the details of the logo give people psychological hints? What are some detailed designs you didnt notice? you will get all of these answers in this passage.
The Relationship Between the Yield and the Degree of Overlap of Snowball and Its Underlying
Authors: Qiu Siyuan
Published: September 2023

The purpose of this paper is to investigate the yield and the degree of overlap of Snowball and its underlying asset, especially under the volatile financial market in recent China. Chinas snowball product market has grown rapidly since 2018 and the outstanding size of such product is around 150 billion yuan in 2022. In this report, structure of Snowball product is divided into four typical situations, which are briefly introduced through a hypothetical case. In addition, this report reviews the historical data of the CSI 500 Index and digs into the trends of the stock market in China, hoping to find supporting evidence for the relationships between the yield and the degree of overlap, followed by the comparison of the yields of direct invest in CSI 500 Index and invest in Snowball products in different market conditions. The discussion of the returns and degree of overlap for different investment choices is limited; therefore, some possible suggestions and solutions are provided for market participants.
Analysis of Tesla's Financial Status and Investment Advice, a Comparative Analysis of Toyota, BYD, and TESLA
Authors: Li Mingqi
Published: September 2023

At this stage, the automotive field has ushered in a new market, new-energy vehicles. To a certain extent, the carbon emissions of petrol vehicles have contributed to the environmental problem of global warming. Therefore, people are paying more and more attention to electric cars, and their willingness to purchase is also significantly improved. This paper will focus on the SWOT analysis of Tesla, a representative electric car company, analyze its financial status in the past five years and deeply explore the advantages of Tesla compared with other electric car companies and traditional oil car companies, to provide investors with reference data. The analysis found that Tesla currently has more advantages than disadvantages. Compared with the current opportunities, the company should pay attention to more threats it may face in the future. From the perspective of profitability, operating ability, solvency and investment ability, Tesla's trend in the past five years is very impressive. Compared with Toyota in the stable stage and BYD in the early stage of development, Tesla's current financial situation has more room for development and has always maintained substantial growth. But in the next period, it will inevitably face a variety of market competition.