bluuebunny/crossref_metadata_2025 huggingface dataset:
Analisis Penerapan Promosi Sebagai Strategi dalam Meningkatkan Jumlah Nasabah Tabungan Emas Pegadaian (TEP)
Authors: Sinta Yulia  , Zulhelmi Zulhelmi
Published: November 2024

This research is motivated by the decline in gold savings in the last four years due to: the value of gold which is currently getting higher, and Covid which occurred in mid-2020. Furthermore, people's needs are increasing and increasing so the ability to buy gold is low. To find out the analysis of the implementation of promotions as a strategy in increasing the number of pawnshop gold savings customers. This research uses a qualitative method using a descriptive approach. The types of data used are primary data sources and secondary data sources. The data collection techniques used by researchers are interviews, observation and documentation with customers and employees of PT.Pegadaian Syariah Gobah Pekanbaru Riau. Data processing techniques with data reduction, data editing, data description and drawing conclusions. Based on the research results, it can be concluded that the implementation of promotions is a strategy to increase the number of gold savings customers at PT.Pegadaian Syariah Gobah Pekanbaru Riau, is by using advertising promotions in introducing pawnshop gold savings products using social media and print media, promotions using online publications using websites is an effort to attract attention or news from the media or the general public for a product. can be widely known, Direct Promotion is carried out to attract potential customers by implementing socialization. Promotion Sales are carried out by providing special discounts or promo codes to prospective customers so that they are interested in pawnshop gold savings products at PT. PawnshopGobah Pekanbaru Riau Sharia Service Unit. By implementing promotional forms well, the goal can be achieved to increase the number of pawnshop gold savings customers and increase public understanding of pawnshop gold savings products and can help the community with economic problems.
Pengaruh Promo Gratis Ongkos Kirim Terhadap Minat Beli di Shopee
Authors: Cahyani Aulia Fitri  , Sari Fitri  , Mufti Fahrizal
Published: November 2024

This research aims to determine the effect of free shipping promotions on buying interest at Shopee (case study in the Pasar Maga sub-district community. Type of quantitative research, data collection techniques using observation and distributing questionnaires. The sample consisted of 60 respondents using the observation method and distributing questionnaires. Slovin Formula. Data analysis techniques use validity tests, reliability tests, normality tests, p-plot graphs, heteroscedasticity tests, scatterplot graphs, simple linear regression analysis tests and hypothesis tests using the SPSS version 25 program on buying interest at Shopee (Case Study in Pasar Maga Village Community), the tcount value for the Free Shipping Promo variable (X) is 5.604 with a ttable value of 1.671. So the tcount value is greater than ttable (5.604 > 1.671. This means that the free shipping promo has a positive effect on buying interest as proven by this research with The R Square value is 0.351 x 100% = 35.1%. while the remaining 64.9% is explained by other variables. Apart from that, the free shipping promo variable has a moderate relationship with shopee buying interest among the people of Pasar Maga Village, Mandailing Natal Regency, amounting to 0.593 which is in the correlation interval of 0.40 – 0.599 according to table 3.7.
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen pada UD. Alame Mandailing Rozi Nasution Kecamatan Panyabungan Kabupaten Mandailing Natal
Authors: Harisa Umri Nst  , Muhlisah Lubis  , Sari Fitri
Published: November 2024

This research was carried out at UD. Alame Mandailing Rozi Nasution in Kotasiantar, Panyabungan District, Mandailing Natal Regency with the aim of finding out the effect of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. To achieve the objectives, research was conducted using a sample of 96 people. The research method uses quantitative by describing data using accidental sampling techniques.  The research analysis is an analysis of validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R square test (with the help of the SPSS Version 21 program). The results of this research indicate that there is an influence of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.791 and R Square = 0.626 means that product quality is able to explain the dependent variable or consumer satisfaction of 0.626 × 100% = 62.6% while Another 35.4% is explained by other variables. Based on the research results, it can be concluded that product quality has a positive and significant effect on consumer satisfaction with a value of tcount > ttable (12.535 > 1.664). And product quality has a strong relationship with consumer satisfaction of 0.791.
Analisis Penerapan Sistem Keuangan Desa (Siskeudes) dalam Pengelolaan Keuangan Desa di Kecamatan Kota Soe Kabupaten Timor Tengah Selatan
Authors: Regina Rambu Lika Rawambaku  , Anthon Simon Y. Kerihi  , Siprianus G. Tefa
Published: November 2024

This research aims to analyze the implementation of the Village Financial System (Siskeudes) in the management of village finances in Kota SoE Subdistrict, South Central Timor Regency. The implementation of Siskeudes is expected to enhance transoarency, accountability, and effeciency in village financial management. The research method used is descriptive qualitative with data collection techniques through interviews, observations, and documentation. The result of the study indicate that the implementation of Siskeudes in Kota SoE Subdistrict has been running well, although there are still some obstacles such as the lack of understanding among village officials about the system and limited supporting infastructure. Nevertheles, Siskeudes has had a positive impact on village financial management, such as improving the quality of financial reporting and supervision. This study recommends increasing training and socialization for village officials and improving infrastructurue to support the optimal implementation of Siskeudes in the future.
Peran Akuntansi Syariah Perspektif Muamalah dalam Mendorong Pertumbuhan Ekonomi Berkelanjutan
Authors: Muammar Khaddafi  , Ahmad Fauzi Sarumpaet  , Nabila Luthfi  , Nita Khairani  , Khairun Nisa  , Muhammad Eggy Atamy
Published: November 2024

This study aims to examine the role of Islamic accounting in the muamalah perspective as an important instrument in promoting sustainable economic growth. Islamic accounting, which is based on the principles of fairness, transparency, and benefit, plays a role not only in recording financial transactions, but also in ensuring business practices are in accordance with Islamic law. In the context of muamalah, principles such as the prohibition of riba, gharar, and maisir encourage the creation of a fair and stable economic system. This research uses the literature review method by analyzing relevant theories and previous research. The results of the study show that the implementation of Islamic accounting not only provides benefits for business people, but also contributes to sustainable development goals, such as poverty reduction, social welfare improvement, and environmental preservation. Thus, the application of Islamic accounting in muamalah practice can be a holistic solution to realize sustainable and equitable economic growth.
Pengaruh Leverage, Aktivitas, dan Ukuran Perusahaan terhadap Pertumbuhan Laba di Perusahaan Properti dan Real Estate BEI 2019-2023
Authors: Malik Alfi Kurniawan  , Rinny Meidiyustiani
Published: November 2024

The research carried out has the aim of knowing the effect of the variables Leverage, Activity, and Company Size, on Earnings Growth. the sample taken as research material is the Property and Real Estate Sector companies that have entered the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The sample was selected by considering the use of the purposive sample method. The research conducted utilizes multiple linear regression analysis methods with the Statistical Pakcage for the Social Science (SPSS) Version 25 program. The findings in this research explain that debt equity ratio and company size have no effect on profit growth, while total asset turnover affects profit growth.
Prediksi Kebangkrutan dengan Altman Z-Score dan Springate pada Maskapai Penerbangan Terdaftar di BEI Periode 2016-2023
Authors: Gita Mustika  , Ratnawaty Marginingsih
Published: November 2024

An airline is a company that offers air transportation services for passengers and cargo. This research aims to analyze bankruptcy predictions for airline companies listed on the Indonesia Stock Exchange (BEI) during the 2016-2023 period using the Altman Z-Score (Modified) model and the Springate model. The research population consists of 12 companies operating in the transportation subsector, focusing on the air transportation industry (airlines). The sample used includes 2 airline companies listed on the IDX, namely PT Garuda Indonesia (Persero) Tbk (GIAA) and PT Jaya Trishindo Tbk (HELI). The data collection technique involves documentation in the form of secondary data, specifically the financial reports of airline companies available on the IDX or each company's website. The results of the study show that PT Garuda Indonesia (Persero) Tbk demonstrates potential bankruptcy according to the Modified Altman Z-Score with an average Z-Score of 0.568. However, this company is considered healthy by Springate with an average S-Score of 0,913. Meanwhile, PT Jaya Trishindo Tbk (HELI) is in a grey area according to the Modified Altman Z-Score with an average Z-Score of 1,101, but shows potential bankruptcy according to Springate with an average S-Score of 0,806.
Pengaruh Kepemimpinan, Beban Kerja, dan Kemampuan Kerja terhadap Turnover Intention Karyawan pada PT Pendidikan Maritim dan Logistik Indonesia (PMLI) Bogor
Authors: Syifa Fauziah  , Tini Kartini  , Sudarijati Sudarijati
Published: November 2024

This research aims to determine the influence of leadership, workload and work ability on employee turnover intention at PT Pendidikan Maritim Dan Logistik Indonesia (Pmli) Bogor. Before an employee takes a turnover action, it is usually preceded by turnover intention. In this research, the cause of the employee's desire to stop working is thought to be leadership that is not working well, too much workload and a mismatch in abilities and job duties. Sampling of 100 employees was carried out using proportional stratified random sampling. The analytical method used in the research is descriptive and verification methods. Data collection techniques through questionnaires, observation, interviews and literature study. Data analysis uses multiple regression analysis, coefficient of determination analysis, F test and t test. The results of this research show that the variables of leadership, workload and work ability simultaneously have a positive and significant effect on employee turnover intention. Meanwhile, partially leadership and workload have a positive and significant effect on employee turnover intention and work ability has a negative and significant effect on employee turnover intention.
Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python
Authors: Andy Hermawan  , Nila Rusiardi Jayanti  , Aji Saputra  , Army Putera Parta  , Muhammad Abizar Algiffary Thahir  , Taufiqurrahman Taufiqurrahman
Published: November 2024

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.
Analisis Efektivitas Bantuan Langsung Tunai dalam Mencegah Angka Kemiskinan
Authors: Selpiani Selpiani  , Ahsan Putra Hafiz  , Kurniati Kurniati
Published: November 2024

This study aims to analyze the effectiveness of Direct Cash Assistance (BLT) in preventing poverty in the village of Sungai Jering. The background of this research problem is the high poverty rate, which is a major challenge for local governments in improving community welfare. The BLT program is expected to provide direct economic support to poor and vulnerable families. The theoretical concepts underlying this research include transparency, community participation, supervision, justice, and social security. The research method used is qualitative, allowing researchers to understand phenomena holistically and deeply. Data were collected through in-depth interviews, observations, and document analysis involving BLT beneficiaries and other related parties. The results of the study show that the BLT program in Sungai Jering has succeeded in increasing the purchasing power of the community and providing economic stability for recipient families. This success is marked by active community participation in the monitoring and implementation of the program, as well as high transparency in the distribution of assistance. However, to improve the program's effectiveness, support in the form of long-term sustainable economic empowerment programs is needed. In conclusion, BLT can be an effective tool in poverty alleviation strategies if implemented well, with high accountability and strong community involvement. With the right policies, this program is expected to become a model for other villages in managing social assistance effectively.
Analisis Fungsi Inspeksi Unit Apron Movement Control (AMC) dalam Menunjang Kedisiplinan Petugas Apron di Bandar Udara Supadio Pontianak
Authors: Malinda Maharani  , Raden Fathul Hilal
Published: November 2024

Apron Movement Control (AMC) Unit is a vital component in airport operations, playing an important role in ensuring the safety and efficiency of flight services. This study aims to determine what obstacles are encountered during inspection activities and how does the Apron Movement Control (AMC) unit overcome these obstacles. This study uses a qualitative approach with field observations and then conducting analysis. The subjects of this study were Apron Movement Control (AMC) Unit officers at Supadio Airport, Pontianak. The research period was 1 month. The results of the study can be concluded that the main obstacles of the AMC unit at Supadio Airport, Pontianak include communication difficulties due to noise, limited visual supervision, and coordination between units. The proposed solutions include improving communication systems, expanding surveillance camera coverage, optimizing personnel, regular training, using new technologies such as drones, and evaluating and improving operational procedures. The implementation of these solutions is expected to improve the effectiveness of the AMC inspection function, support the discipline of apron officers, and improve the safety and smoothness of airport operations..
Mekanisme Penilaian Kinerja Karyawan pada Dinas Perhubungan Kabupaten Malang
Authors: Ria Ria  , R.M Mahrus Ali
Published: November 2024

This study analyzes the employee performance assessment system at the Malang Regency Transportation Office, based on observations and interviews with several employees. Performance assessments are carried out annually with quarterly evaluations by the head of the sub-division. Evaluations include employee performance, financial administration, and staffing. The assessment process involves several stages: Annual Work Plan (RKT), Performance Agreement, Employee Performance Targets (SKP), and the use of the "SIAP KERJA" Application. The RKT is prepared as an elaboration of the Agency's strategy and facilitates program evaluation. A Performance Agreement is a commitment document between leaders and subordinates related to the implementation of tasks with performance indicators. SKP includes targets that must be achieved in a certain period, measured based on quantity, quality, time, and cost. The results of this assessment are then summarized in the "SIAP KERJA" Application, which experiences technical problems such as frequent errors or maintenance. The suggested solution is to fill in daily activities regularly. This performance assessment aims to improve the integrity, accountability, transparency, and performance of the apparatus, as well as be the basis for evaluation, awards, and sanctions to employees.
Koordinasi Dinas Perhubungan dan Kepolisian dalam Meningkatkan Ketertiban Berlalu Lintas di Kabupaten Malang
Authors: Sofwatul Alima  , R Muhammad Mahrus Alie
Published: November 2024

Indonesia is a country with a large number of land transportation users and it is necessary to organize strategies so that it runs well in order to maintain safe and secure traffic. It is hoped that the coordination carried out by the transportation service and the police will have a big impact on traffic order in Malang Regency. The aim of this research is to find out how traffic order is coordinated in Malang Regency, the method used is a case study based on interviews. The results of this research show that the communication process is direct when transportation service officers are in the field, the communication process uses Handy talkie technology, communication from this tool for one direction and one purpose. The competency of participants from the transportation service is more technical, such as checking the condition of vehicle tires, lights and wheel position, understanding vehicle routes in the district, while from the police, it is understanding legal regulations and procedures for implementing enforcement. According to the agreement and commitment, the Transportation Service has limited authority and can only carry out technical matters regarding the condition of vehicles, while the authority of the Police is to take action, therefore there is a need for coordination between the two. Determination of an agreement regarding coordination when there is an activity that requires a number of parties, a formal letter will be written based on the applicable regulations. Coordination incentives show that the implementation of tasks has been coordinated. If a violation occurs, there will be no sanctions but what has been agreed is that responsibility will return to the respective agencies. Due to feedback, the communication process is sometimes long, so the time needed to carry out traffic operations also increases.
The Impact of Strategic Leadership Practices on Organizational Ambidexterity: An Analytical Study of Workers in Iraqi Private Commercial Banks
Authors: Almansour Ajeel Alsaadoon  , Imen Mzid
Published: November 2024

The study aims to know the impact of strategic leadership practices with its selected dimensions on organizational ambidexterity with its combined dimensions. Since the study is analytical and its place of application is the private banking sector, data was collected using a questionnaire directed to a sample of department and branch managers and division officials in private commercial banks. The study sample included (258) respondents from different job levels. After using statistical analysis programs (SPSS,24), the results of the analysis indicated the existence of a statistically significant relationship of influence and correlation for strategic leadership practices in terms of its dimensions in the dimensions of organizational ambidexterity. The study recommends paying more attention to enhancing the dimensions of organizational ambidexterity within the organization.
Efektivitas Penerapan Presensi Kehadiran ASN Di Dinas Perhubungan Kabupaten Malang Provinsi Jawa Timur
Authors: Shelsabilla Regyna A
Published: November 2024

Currently, technological advances are very rapid and sophisticated. It is not surprising that this progress is utilized by many sectors, both private and government. The government must use technology to develop more sophisticated and inventive government systems. One of them is a unique finger impression-based attendance method that is used to discipline employees in carrying out their duties. The purpose of this research is to find out how effective the use of unique finger impressions is to discipline employees at the Malang Regency Transportation Service, how effective the use of unique finger impressions is to increase employee discipline, and the steps taken to improve employee discipline. This study is based on an inductive approach combined with a descriptive approach. Data collection methods include interviews, observation, and documentation. According to Tangkilisan (2005: 141), there are four ways to evaluate effectiveness: target achievement, adaptability, job satisfaction, and responsibility. By using unique finger impressions, employee discipline and organizational performance improve. However, there are several challenges, one of which is that employees continue to come for unique finger impressions rather than performance, which hinders them from completing tasks on time. One of the efforts made by the Malang Regency Transportation Service is to carry out direct supervision from the leadership and apply disciplinary penalties objectively and according to procedures. The author suggests improving or updating unique fingerprint scanning machine technology, especially the sensitivity of the scanner in reading fingerprints, and adding one unit of unique fingerprint scanning machine
Pengaruh Stres Kerja, Kecemburuan Sosial dan Lingkungan Kerja Terhadap Work Life Balance
Authors: Mursal Azhari Lubis  , Syaiful Anwar
Published: November 2024

This study aims to determine the effect of work stress, social jealousy and work environment on work life balance in employees of PT. Tri Adi Bersama Hub Halim Cargo Transport Division, East Jakarta. Sampling using non-probability sampling technique with saturated sampling type totaling 50 people. Data were collected through questionnaires and analysis using multiple linear regression analysis. The results of the study showed that work stress had a significant negative effect on work life balance and the work environment had a significant positive effect on work life balance while social jealousy did not have a significant effect on work life balance in employees of PT. Tri Adi Bersama Hub Halim Cargo Transport Division, East Jakarta.
Manajemen Kegiatan Ekstrakurikuler Untuk Meningkatkan Prestasi Non-Akademik Peserta Didik Di SMK Takhassus Al-Qur'an, Kalibeber, Mojotengah, Wonosobo
Authors: Ahmad Robihan  , Sabiqul Khoir  , Khafidzoh Hasyim
Published: November 2024

This extracurricular management is expected to help development of the potential, talents, interests, abilities, and independence of students optimally, as well as to improve students' non-academic achievements. This study aims to determine the management of extracurricular activities applied at SMK Takhassus Al-Qur'an to improve students' non-academic achievements. This research method uses a qualitative approach with data collection techniques through interviews, observations, and documentation. The research respondents involve the School Principal, Deputy Head of Student Affairs, extracurricular teachers, and students. The results show that the management of extracurricular activities at SMK TAQ covers several aspects, including; identification and grouping of extracurricular activities, preparation of activity, budgeting, choosing the supervisors, scheduling activities, establishing facilities, implementing and supervising of activities, and evaluating the activity. The management of extracurricular activities has been able to improve the non-academic achievements of students at SMK Takhassus Al-Qur'an, Kalibeber, Mojotengah, Wonosobo. In 2022, 5 students of SMK TAQ achieved 3 sports branch achievements, and in 2023 it is increased to 7 sports branch achievements, along with the increasing number of students achieving achievements.
Penerapan Marketing Mix Pada Usaha Dompet Kain Perca Untuk Meningkatkan Santripreneur Di Pondok Al-Ghuroba
Authors: Susetyowati Sofia  , Rokhimah Rokhimah  , Andi Hasrun  , Sartika Sartika  , Marpiana Marpiana  , Iqli Salbiah Ali  , Nur Cahyani Fitriana Takbir  , Salfira Salfira
Published: November 2024

Community service by implementing a marketing mix in the patchwork wallet business to increase santripreneurs at Pondok Al-Ghuroba. The activity aims to create students to become reliable entrepreneurs. With the santripreneur program, the students will be motivated, will receive entrepreneurial knowledge, and will be trained in earnest in order to gain experience. The team made a patchwork wallet innovation. Patchwork is leftover fabric from sewing, at first glance, patchwork has no benefits and tends to be thrown away, but the team from group 4 innovates by utilizing patchwork into something useful. Through this wallet innovation, we are able to turn the remaining pieces of cloth into a product that has high economic value. Meanwhile, the marketing team provided assistance in implementing the marketing mix for patchwork quilt products that were ready to be marketed. Product implementation, pricing implementation, distribution implementation and promotion implementation are taken into consideration in the marketing planning process. The method of implementation in the activity is observation, licensing, preparation, implementation, discussion, reinforcement of the material
Pengaruh Customer Relationship Management (CRM) Dan Inovasi Produk Terhadap Loyalitas Pelanggan
Authors: Fahmi Abdul Azis  , Suci Putri Lestari  , Kusuma Agdhi Rahwana
Published: November 2024

This study aims to determine the effect of CRM and product innovation on customer loyalty SMeS Bordir. The method used in this study is a quantitative method with a descriptive approach, with a research sample of 100 respondents and the analytical tool used in this study is multiple linear regression. The results of this study indicate that CRM and Product Innovation have a significant simultaneous effect on Customer Loyalty in SMeS Bordir. CRM and Product Innovation have a significant partial effect on Customer Loyalty to SMeS Bordir.
Pengaruh Beban Kerja Dan Kompetensi Terhadap Prestasi Kerja Pegawai Dinas Perumahan Rakyat Kawasan Permukiman Dan Lingkungan Hidup Ciamis
Authors: Ditha Yulia Azzahra  , Arga Sutrisna  , Kusuma Agdhi Rahwana
Published: November 2024

This research was conducted with the aim to determine the simultaneous and partial effect of Workload and Competence on the Work Performance of the Public Housing Office of the Residential and Environmental Areas of Ciamis Regency. The research method used is descriptive method with a quantitative approach. The population in this study were 165 employees and a sample of 55 employees.The sampling technique used is Non-Probability Sampling (Departmental Sampling). Test data in this study include validity tests, reliability tests, and classical assumption tests. The data analysis tool used is multiple regression, correlation coefficient, and determination coefficient. Based on the results of the study it can be seen that Workload and Competence simultaneously have a significant effect on Office Work Performance Public Housing Residential and Environmental Areas of Ciamis Regency. Workload partially has a significant effect on the Work Performance of the Public Housing Office for Residential Areas and the Environment in Ciamis Regency. Competence partially has a significant effect on the Work Performance of the Public Housing Office for Settlement Areas and the Environment in Ciamis Regency.
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Pada Kantor Desa Di Kecamatan Tommo Kabupaten Mamuju
Authors: Irna Iwah  , Andi Irfan  , Jumaidah Jumaidah
Published: November 2024

This research aims to determine the influence of leadership on employee performance at the village office in Tommo District, Mamuju Regency. The method used in this study was quantitative with a total of 80 employees who were used as samples with the sampling technique using saturated samples. The data used in this study were primary data obtained directly from data sources using questionnaires. The data analysis method uses simple linear regression analysis, coefficient of determination, validation test, reliability, hypothesis test (T test). The results of testing leadership variables have a positive and significant effect on employee performance variables.
Pengaruh Green Marketing, Sosial Media Marketing, Dan Promosi Terhadap Keputusan Pembelian Pada Mekar Swalayan Kediri
Authors: Erlia Novita Sari  , Deby Santyo Rusandy  , Anita Sumelvia Dewi
Published: November 2024

This research discuesses the loss of Green Marketing, Social Media Marketing, and Promotion of Purchase Decisions in Mekar Swalayan Kediri. this research aims to find out the result of the influence of green marketing, sosial media marketing, and promotion on purchasing decisions in Mekar Swalayan Kediri. the method in this research in quantitative. Data collection techniques using primary data and secondary data. Sampling in this study using purposive sampling teachnique with 99 customers. Data processing uses validity test, reliability test, classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination (R2). There is a partial effect between Green Marketing on Purchase Decision where the results of the t test obtained a significant value of 0,009 < 0,05. There is a partial effect between Social Media Marketing on Purchase Decision where the results of the t test show a significance value of 0,011 < 0,05. There is a partial effect between Promotion on Purchase Decision wehere the results of the t test obtained a significance value of 0,002 < 0,05. There is a simultaneous effect of Green Marketing, Social Media Marketing, and Promotion on Purchase Decision where the results of the F test get a significance value of 0,000 < 0,05.
Potensi Green Economy Dalam Mendukung Tujuan Pembangunan Berkelanjutan Pada Pabrik Beras Bintang Nipah Emas Di Tinjau Dari Ekonomi Syariah
Authors: Ahmad Syukron Prasaja  , Dessy Anggraini  , Andika Andika
Published: November 2024

. Nowadays global problems whose impact on the environment are no stranger to human life. A clean and beautiful environment will have a positive impact on human health and vision, however, this phenomenon is very rare or even more difficult to find. So researchers are interested in conducting research at a rice factory in the Nipah Panjang II area. The rice factory is a factory that processes paddy into rice. The researcher intends to apply the green economy concept to the factory in the hope of reducing the losses caused by the factory to the surrounding environment and supporting the goals of sustainable development. The research method used in this research is a qualitative research method and uses descriptive research. Meanwhile, the data sources used in this research are primary data and secondary data, while the data collection techniques used are observation, interviews, questionnaires and documentation. It is known that the research results obtained in this research are that the factory carries out a rice milling process using a machine that is fueled by ethanol and the waste produced is re-managed into something that can be useful and generate additional income for the factory
Pengaruh Harga, Lokasi, Keragaman Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Batik di CV Ningrat Prasojo Kediri
Authors: Akmelia Lely Susanti
Published: November 2024

This research aims to determine the influence of the variables price (X1), location (X2), product diversity (X3) on purchasing decisions (Y) for Batik Products at CV Ningrat Prasojo Kediri. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 95 respondents at CV Ningrat Prasojo Kediri. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y= -2.240 + 0.193X1 + 0.206X2 + 0.425X3 and the t test results of the price variable had a partially significant effect on purchasing decisions with a sig result of 0.025 < 0.05. Location has a partially significant effect on purchasing decisions, with a sig. 0.011 > 0.05. Product diversity has a partially significant effect on purchasing decisions, with the result being a sig. 0.000 > 0.05. Service quality has a partially significant effect on purchasing decisions, with a sig. 0.000 > 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that price, location, product diversity and service quality simultaneously and significantly influence purchasing decisions at CV Ningrat Prasojo.
Evaluasi Strategi Cara Memasarkan Produk Umkm Dengan Menggunakan Sistem Informasi Di Era Digital
Authors: Dian Farindah Damanik  , Muhammad Irwan Padli Nasution
Published: November 2024

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.
Strategi Manajemen Pemasaran Pendidikan Berbasis Media Sosial dalam Menarik Mahasiswa Baru Universitas Primagraha
Authors: Riki Gana Suyatna  , Surya Alam  , Nurmala Vinata Putri
Published: November 2024

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.
Pengaruh Biaya Operasional Terhadap Pendapatan Operasional (BOPO) Dan Net Interest Margin (NIM) Terhadap Return On Assets (ROA) Pada PT Bank Negara Indonesia Tbk 2012-2021
Authors: Delinda Permatasari  , Dijan Mardiati
Published: November 2024

This research was conducted with the aim of determining the effect of operational costs on operating income (BOPO) on return on assets (ROA) at PT Bank Negara Indonesia Tbk, the effect of net interest margin (NIM) on return on assets (ROA) at PT Bank Negara Indonesia Tbk and The Influence of Operational Costs on Operating Income (BOPO) and Net Interest Margin (NIM) on Return on Assets (ROA) at PT Bank Negara Indonesia Tbk. The type of research used in this research is quantitative descriptive. The population used is the financial report of PT Bank BNI and the sample is the financial report of PT Bank BNI which has been audited for the period 2012-2021. The data analysis used is the classic assumption test, linear regression test and hypothesis test. The results of multiple linear regression obtained the equation ROA = 7.163 - 0.091BOPO + 0.382NIM. The research results show that partially BOPO has a significant effect on ROA with a sig value of 0.04 < 0.05 and a tcount value of 9.413 > ttable > 2.364). NIM has a significant effect on ROA with a sig value of 0.009 < 0.05 and a t value of 3.557 > t table 2.364. BOPO and NIM simultaneously influence ROA with a Fcount value of 130.673 > Ftable 4.74 and a significance value of 0.000 < 0.05.
Pengaruh Suasana Tempat Dan Gaya Hidup Modern Terhadap Keputusan Pembelian Pada Konsumen Coffee Shop
Authors: Angelina Virgilia Putri Deo  , Yayan Hendayana  , Ari Sulistyowati
Published: November 2024

The research article on the Influence of Place Atmosphere and Modern Lifestyle on Purchasing Decisions of Coffee Shop Consumers (Case Study on Coffee Ethics) is research that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of this research article is to use quantitative methods, while the type of research used is descriptive research. The results of this research article are: 1) The influence of atmosphere has a significant influence on purchasing decisions; 2) The influence of modern lifestyle has a significant influence on purchasing decisions; 3) The influence of modern atmosphere and lifestyle has a significant influence on purchasing decisions.
Pengaruh Struktur Organisasi Terhadap Kinerja di Area Peternakan Kawasan Living Lab Glugur Rimbun
Authors: Hidayati Purnama Lubis  , Suryani Sajar  , Minarti Sri Wachyuni  , Annisa Eka Maghfiroh  , Muhammad Caisar Tarigan  , Muhammad Azril
Published: November 2024

The goal and main issues discussed in this research are how the Organizational Structure influences Performance in the Livestock Farming Area of Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun. This study uses a qualitative associative method, conducting a review of theories and literature, as well as surveys and observations, and collecting opinions from academic community members, especially professors specializing in Human Resources. The research results state that organizational structure is a framework or arrangement that regulates relationships, responsibilities, and authorities within an organization. In management, organizational structure can be considered the foundation or operational framework of an organization. It is a fundamental element that forms the basis for organizing and directing organizational activities. There are several types of organizational structures that can be applied, and the selection of such a structure depends on the organization's goals, size, complexity, and needs. The choice of organizational structure should consider the organization's strategic goals, size, external environment, and the culture to be established. Moreover, organizations can change their structure over time to adapt to changing needs and business dynamics. The importance of organizational structure is reflected in its operational efficiency. By systematically mapping tasks and responsibilities, the structure creates a regular workflow, avoids unnecessary overlap, and establishes a foundation for optimal efficiency.
Pengaruh Kualitas Layanan Dan Kualitas Produk Mobile Banking Terhadap Kepuasan Nasabah Pada PT. Bank Syariah Indonesia KCP Bogor Citeureup 3
Authors: Rafin Dwi Purnomo  , Taat Kuspriyono
Published: November 2024

With its development, society expects needs, one of which is in the field of financial transactions, one of which is a financial process framework. Advances in information technology in the service sector have been utilized by product marketing and financial institutions, especially Bank Syariah Indonesia. With the launch of sharia banking service information technology known as BSI Mobile. The presence of BSI Mobile makes it easier for every customer to get services and products without having to go to the nearest office. And with BSI Mobile, it is hoped that Bank Syariah Indonesia can achieve customer satisfaction in using it. This research focuses on improving service quality and Mobile Banking product quality on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3. The research method used is a quantitative method approach with data collection techniques using accidental sampling or non-probability using the entire population when dealing directly at the BSI Citeureup office 3. The population in question is all customers who have BSI Bank savings, totaling 50 respondents using a questionnaire on a Likert scale. In data processing for analysis using SPSS 25 software with multiple regression analysis techniques with results Y = 8.311, X1 = 0.287, for X2. And simultaneously, the two independent variables get a calculated F of 20.682. In terms of the coefficient of determination, it was found that the two independent variables had an influence of 51.8%. This research shows that there is a positive and significant partial or simultaneous influence between the service quality and product quality variables on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3.
Strategi Pemasaran Sosial dalam Meningkatkan Pendapatan Masyarakat pada Bank Sampah Barokah Bersama Kelurahan Mayang Mangurai Kecamatan Alam Barajo
Authors: Nurhasanah Nurhasanah  , Musnaini Musnaini  , Husni Hasbullah  , Sigit Indrawijaya
Published: November 2024

This research aims to find out how social marketing of waste banks increases people's income in the Mayang sub-district, Alam Barajo sub-district. The research method used is a descriptive qualitative approach by collecting data through observation, interviews, observations and documentation. The data sources were obtained through primary and secondary data. This research was conducted to see how social marketing was implemented by the Barokah Bersama waste bank in the Mayang Manguari sub-district, Alam Barajo sub-district and whether there was an increase in income in the implementation of social marketing by the Barokah Bersama waste bank in the Mayang Mangurai sub-district, Alam Barajo sub-district.
Analisis Manajemen Wakaf dalam Pemberdayaan Masyarakat di Masjid Al-Munawwarah Kelurahan Penyengat Rendah Kota Jambi
Authors: Fitriyani Fitriyani  , Awal Habibah
Published: November 2024

This research aims to determine waqf management in community empowerment at the Al-Munawwarah Mosque from a Sharia Financial Management perspective. This research uses a qualitative method with a descriptive analytical approach. Data was collected through interviews, observation and documentation. The research results show that waqf management at the Al-Munawwarah Mosque in the field of community empowerment has been carried out in accordance with financial management which includes collecting, developing, utilizing and reporting waqf funds. The method for collecting funds is quite good, but still needs to be improved, the use of funds is still in the refinement stage to achieve the desired goals in accordance with the objectives of the waqf. The obstacles faced are limited human resources and knowledge about effective waqf management
Economic Development And Growth In Indonesia According To Law Sharia Economy
Authors: Almusrijah Aini
Published: November 2024

Banking has an important role in the development and support of the country's economy, especially after the enactment of Law Number 10 of 1998 concerning Banking. Islamic economics in Indonesia has now begun to be recognized and approved by the public, given the proliferation of Islamic-based banks making people understand the systems in Islamic economics. The establishment of the Islamic Development Bank (IDB) in 1975 triggered the establishment of Islamic banks around the world including Indonesia. The birth of Law Number 21 of 2008 concerning Islamic Banking is a guarantee for the existence and legal protection of Islamic banking after the last decade of its existence which only regulates one of the principles of profit sharing which does not definitively and comprehensively regulate bank activities based on sharia principles. The method used in this research uses qualitative research methods using interview, observation and documentation techniques. This type of research uses descriptive analysis. The development of Islamic economic law in the future must increasingly refer to the protection of the benefit of the people by using maqashid sharia as a methodology and perspective. To establish economic law that falls within the scope of muamalah fiqh, a comprehensive mastery of ushul fiqh is absolutely necessary, especially to find and determine the legal illat for ongoing economic practices. Failure to determine the illat leads to failure to master the source of the problem. The current Islamic economics only talks a lot about distribution and consumption, such as the distribution of money and capital claimed to be without usury and halal product certification, and does not appear to talk much about production and all aspects related to it, such as ownership of land, resources, capital and by the private sector and conglomerates, including the fulfillment of labor rights, destruction of nature by production activities, and so on. The determination of the illat and maqashid of sharia in the economic field is also expected to pay more attention to the material conditions in which unequal production relations between community groups have resulted in economic colonization and which are very detrimental to society, especially those who are in a weak position in terms of capital, resources and power.