Forced telecommuting during the COVID-19 lockdown: the impact on corporate culture in Spain and Kazakhstan
Authors: Díaz-Soloaga Paloma , Díaz-Soloaga Aurora 
Published: March 2023

Purpose

This paper studied organizational culture in two different countries during the COVID-19 lockdown, a stressful social and labor context that obliged entire working populations to telecommute from home. We considered how people have coped with this new scenario, bearing in mind that one of the most relevant aspects of organizational culture and climate is the face-to-face interactions that take place in offices. With telework, that important physical relationship disappears and, since body language has its own grammar, work-related messages logically become open to misunderstanding between leaders and subordinates, as well as among peers.

Design/methodology/approach

An anonymous questionnaire (in Spanish and Russian) was distributed through the LinkedIn social media platform. The study intended to capture responses from white-collar professionals with managerial profiles, including those occupying high and medium-level positions, consultants, section directors, and project managers across different industries in both the countries. We collected 142 responses from Spain and 115 from Kazakhstan, with a total of 257 valid responses. Principal component's analysis (PCA), to obtain factorial axis was applied. We then performed a factor analysis of those principal components using Coheris Analytics SPAD 9.1.

Findings

The first finding herein points to the fact that the same experience had different consequences in these two different places, which can be traced back to national-cultural values. Spain and Kazakhstan share some common values and, at the same time, are culturally opposite. People fear uncertainty and one of the best ways to avoid this feeling is to provide them with technical and emotional support to manage a situation. During the COVID-19 lockdown, professionals from both countries expected their bosses to be assertive, driven, attentive and encouraging. And it seems they got just that. Secondly, a robust structure is mandatory for feeling secure: workers reported devoting more hours to telecommuting at home and even felt that their jobs were invading their personal lives, but they handled it because they knew to whom they should report. Procedures, rules, and methods were clear enough to avoid uncertainty. They even invented new rituals, patterns and practices that helped to reinforce their sense of belonging to the team. On top of this, in their responses, they noted that leaders acted consistently, even admirably, during lockdown and, for this reason, they gained their subordinates' respect.

Research limitations/implications

Responses from female participants more than doubled those from males in this sample. Women are assumed to prefer flexible working conditions so that they can better take care of children and/or elderly or dependent persons, but this could just be a long-standing bias. On the other hand, the incorporation of women into professional life has feminized work environments, translating into more concern for workers' personal circumstances and more awareness of the human relationships therein. Thus, independent of the country studied, gender is another factor to consider for future research.

Practical implications

This article proposes further exploratory study of how organizational contexts are affected by unexpected, informal and even radical changes, as well as of organizations' ability to manage said changes by looking to their cultural values.

Originality/value

Facing a common enemy— the coronavirus— seems to have made workers more positive and less prone to complaining. Workers have been resolute and have tried their best not only in their individual work, but also with their co-workers and teams. The data suggests that, even when analyzing two diverse countries in terms of their cultural historical, and sociological contexts, companies' reactions impacted their employees somewhat similarly and engendered similar responses. At the same time, the reactions of Spanish and Kazakhstani professionals vary on certain aspects, and, surprisingly, converge in terms of avoiding uncertainty, which suggests a conservative reaction in both countries. This study concludes that structure (clarity of procedures, norms, patterns) and leaders' recognition of their employees' efforts to overcome uncertainty were of utmost importance.