Korea Woman’s University Students’Needs on Service Attitude-related Education
Authors:   Asia-Europe Perspective Association, Park Se-A , Ju Young-Ae 
Published: June 2018

It is necessary to survey the demand among korea university students for the education of service & manners being implemented in many universities. This study aims to provide the basic materials about the demand of korea university students in relation to the service & manners education program, the quality of the instructors and the educational system. The results of the analysis were; for the demand of the service & manners education among korea women’s university students, the educational system had a meaningful positive(+) influence with the significance level of p<.001 and also the educational program had a meaningful positive(+) influence with the significance level of p<.01. The quality of the instructors was not significant. It was confirmed that the completion of manners education had a meaningful positive(+) influence on the educational program and the demand for the service & manners education while working part time or full time had a meaningful positive(+) influence on the educational system and the demand for the service & manners education. Regarding the institute of service & manners education, university students (28.7%) asked for the opening of related subjects within the university. About the desired period of education, the majority of the students (55.5%) wished to have 4-week course, and 50.6% of the respondents said that they are willing to take the course if the courses related to the qualification certificate related to service & manners education (ex: national certificate for CS leaders) is opened as a special course within the university. The greater part of the students demanded to be able to get a job in service and marketing job category, and the highest demand was for an education program for dealing with customers (p<.05). The instructors were required to have a good ability in the production of PPT files (p<.01, various practical career, training experience and good manners with a national qualification certificate and master's or doctorate degree in related areas, and professionalism (p<.05. The woman’s University students who wished to have a job in service and marketing area asked for an educational system which will make it easier to acquire a qualification certification related to service & manners (p<.05), and also the opening of the subjects related to service & manners (p<.05). They also answered that it will be helpful in getting a job if they acquired a qualification certificate related to service & manners (p<.05). In the meantime, the woman’s university students who wished to have a job in research and office work said that they are willing to take the course if an intermediate course for the acquisition of a qualification certificate related to service & manners is opened (p<.01). To look at the demand for service & manners education among university students who did or did not complete the manners education, the demand for the educational system (p<.001) and the educational program (p<.01) had a meaningful positive(+) effect on the woman’s university students who had not completed the manners education, while the demand for the educational system (p<.05) had a positive(+) effect on the woman’s university students who had completed the manners education. The students who had not completed the manners education responded that the intermediate qualification certificates related to manners will be helpful to job finding (p<.05). Meanwhile, the woman’s university students who had the experience of completing the manners education had a high demand of the educational programs in the order of personal relations (p<.001), dealing with customers (p<.01) and global cultures (p<.05). They also wanted an educational system that provided the exchanges between the teacher and the students (p<.01) and many asked for an educational evaluation system, educational contents (p<.05) and the administration system for the educational courses.