bluuebunny/crossref_metadata_2025 huggingface dataset:
STRATEGI PUBLIK RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN (Studi Deskriptif Membangun Hubungan Baik Dengan Media Dalam Upaya Meningkatkan Citra Perusahaan)
Authors: Khadijah Siti
Published: September 2024

Globalization era characterized by rapid development of technology allows public to communicate easily. A company should be able to follow developments and the market demands because the movement of information and communication, internal or external knowledge and public awareness are increasing. Industrial competition requires everything to be communicated transparently. The problem may simply arise unexpectedly. Small problems can become big if they are not taken seriously. These demands make the need of Public Relations firm in implementing the communication strategy of information to the public. Public Relations emerge as helper figure in crisis and are responsible for the development of company positive image. Positive image is not formed simply, but it takes appropriate communication strategies.Public Relations strategy is not enough done by implementing confidence to the public itself. Positive image that is built needs to be maintained and cared for, since it is closely related to the company's reputation. Once public reliance faded as a negative reputation, it will be difficult to restore the trust back.Reputation that has been done needs to be informed by the Public Relations through the media. Company media relations can enhance corporate publicity before the stakeholders. Installing confidence and building a positive reputation are ways to obtain a positive image. The success of Public Relations in getting publicity can be obtained from a harmonious relationship with the media.
SINERGITAS DALAM PELAKSANAAN PENANGGULANGAN KEMISKINAN
Authors: Sopandi Andi
Published: September 2024

Poverty reduction synergy is a tactical step in reducing the poverty rate, especially in Indonesia. The main prerequisites are (1) how to explore the potential of community in the form of social capital (Social Capital), (2) Building Self-Relience; (3) Creating Self-Supporting and (4) Sustainable Program . The four elements above are the basic keys in efforts to tackle poverty
ABSENNYA NEGARA DALAM PERSPEKTIF MARXISME DI PENAMPUNGAN DVD GLODOK
Authors: Budiman Rido
Published: September 2024

This article discuss about the absencence of state as law enforcer in public order in context of Indonesia especially in Glodok area, Jakarta. The State through the institution such as police, judge, and attorney function as law enforcer of rules and bills produced by legislative institution such as parliament, nevertheless in some cases like Glodok there are some dysfunction of state institution. In discussing this problem I intend to use Marxism perspective in viewing state function as it should be. I use qualitative methods in researching the facts in field by observation and interviews related sources and I am going to analyze the results by using Karl Marx theory in viewing the state.
MOTIVASI DALAM PEMBELAJARAN BAHASA INGGRIS: STUDI KASUS PADA MAHASISWA SASTRA INGGRIS UNISMA
Authors: Yusuf Heri
Published: September 2024

This research reports the orientations that become the foundations of students’ motivation in learning English and their attitude towards courses and their instructors. The method used is a survey by randomly asking the students in English Department of UNISMA Bekasi to fill out a questionnaire adapted from Attitude Motivation Test Battery (AMTB) designed by R.C. Gardner. The purpose of the research is to uncover the students’ orientations in learning English and to see their attitude towards courses and their instructors. The result shows that out of 68 returned questionnaires, 60 students appear to have not only integrative but also instrumental orientations. 47 students responded positively towards course instructors and nine of them responded negatively. As for the attitude towards courses, 39 students show positive response, while 17 of them seem to have negative one
THE CORRELATION BETWEEN STUDENTS’ VOCABULARY AND THEIR ABILITY IN TRANSLATING ENGLISH TEXT AT THE SIXTH SEMESTER STUDENTS OF UM METRO
Authors: Setiawan Eko Yunius , Sholihah Lilis
Published: September 2024

The research aimed to analyse the students’ vocabulary mastery, the students’ ability in translating English text, and the correlation between students’ vocabulary mastery and students’ ability in translating English text. This research is a quantitative research by using correlation method. The respondents are sixth semester undergraduate students of Muhammadiyah University of Metro. The technique of the sampling is a total sampling. The applied data collecting techniques are tests of vocabulary mastery and ability in translating English text. The present research used Lilliefors’ formula to test the normality of the research and Product Moment Correlation to test the hypothesis. The findings showed positive and significant correlations between students’ vocabulary mastery and students’ ability in translating English text, it is proven by rxy= 0,507 and is consulted by =0,312 and the result is 0,507 > 0,320. Furthermore, the significant level is gotten = 3,622, this value is compared with  for the degree of error 5% by two tail test and dk= n-2 = 38, so it is obtained = 2.02439. Because of ≠0, it can be said that between X and Y variables have a significant correlation. Because the vocabulary mastery and translation ability are correlated with each other, the English learner should increase their mastery of vocabulary to support their ability in translating English text
ULASAN ARTIKEL ILMIAH ASSESING THE QUALITY OF ARGUMENTS IN STUDENTS’ PERSUASIVE WRITING
Authors: Adara Reza Anggriyashati
Published: September 2024

This review critically analyses research methodologies of two research articles (RA) which titled Assessing the quality of arguments in students’ persuasive writing: A case study analysing the relationship between surface structure and substance by Stapleton and Wu (2015) and Disciplinary and ethnolinguistic influences on citation in research articles by Hu and Wang (2014). Whereas Stapleton and Wu (2015) used Toulmin model and questionnaires to gather data, Hu and Wang (2014) applied CBA (Corpus-Based Approach). Although methodologies used in both RAs are suitable for the research, the questionnaires used in Stapleton and Wu (2015) will gather better result with slightly different wording. Besides analysing the methodologies, the review also discusses the implications of those RAs to EAP teaching
TELISITAS VERBA MAJEMUK –KOMU (―込む) PADA BAHASA JEPANG
Authors: Najmudin Onin , Rahmat Nandang
Published: September 2024

A telic event refers to an event with an endpoint whereas an atelic event is one that has no endpoint from compound verb of V1+komu. This research aimed to identify telicity or the existence of endpoint of compound verb of V1+komu. Related to its telicity, compound verb of V1+komu consists of two; thematic compound verb and aspectual compound verb. Thematic V1+komu compound verb is one that its telicity is defined by komu verb that adds its objective meaning toward V1, giving telic meaning to V1+komu compound verb. On the other hand, aspectual V1+komu is an atelic compound verb as komu verb as V2  does not add any aspectual meaning
KOMUNIKASI KELUARGA DALAM PERKEMBANGAN ANAK
Authors: Sari Afrina
Published: September 2024

This study aims to describe patterns of family communication in child development. Design research is a descriptive survey using a statistical test of causality by Structural Equation Model (SEM) using LISREL and SPSS version 16 for conform and look at the model equation. The results showed that (1) Effect of verbal language, intonation, tone of the physical development of children is 0.210 and the other is the influence of other variables (errorvar) of 0.790. Effect of verbal language, intonation, tone of emotional development of children is 0.329 and the other is the influence of other variables (errorvar) of 0.671. Effect of verbal language, intonation, tone of the child's cognitive development is 0.138 and the other is the influence of other variables (errorvar) of 0.862. Effect of verbal language, intonation, tone of the psychosocial development of children is 0.0955 and the other is the influence of other variables (errorvar) of 0.905. (2) Effect of nonverbal communication facial expressions, proximity, and hectic kinesics against physical development of children is 0.136 and the other is the influence of other variables (errorvar) of 0.864. Effect of facial nonverbal communication, proximity, hectic and kinesics to the development of the child's emotions is 0.240 and the other is the influence of other variables (errorvar) of 0.760. Effect of nonverbal communication facial expressions, proximity, hectic and kinesics of cognitive development of children is 0.130 and the other is the influence of other variables (errorvar) of 0.870. Effect of nonverbal communication facial expressions, proximity, hectic and kinesics of the psychosocial development of children is 0.0977 and the other is the influence of other variables (errorvar) of 0.902.
GLOBAL – LOKAL : ADAPTASI BUDAYA FILM INTERNASIONAL
Authors: . Saepudin
Published: September 2024

Film is the modern cultural product. It is always influenced by values and culture where it is produced. As one of media product, surely film is not distributed only for local market, but served for international society too. Internationalfilms for certain nations are not accepted directly, it must be censored by state organization which will judge that films. Censorship is one kind of cultural adaptation by means of organization. This research, studies process of censorship by Malaysia Censorship Organization (LPF) to Indonesia’s film which is distributed in Malaysia. The researcher use semiotics to analyze it. Then it was found that even Indonesia and Malaysia have various similiarity in culture, it is not mean cultural product can be accepted directly. Indonesia’s film was censored by LPF for content of sexual and violence.
PENERJEMAHAN PUISI HEUSCA KEDALAM BAHASA INDONSIA OLEH CHAIRIL ANWAR
Authors: . Nuryadi
Published: September 2024

This paper discusses English-poetry translation, Heusca by John Conford into Indonesian translated by Chairil Anwar. The purpose of this study is to determine how the translator considers aesthetic and expressive values from the source language and translate them into target language. Aesthetic values are the means of delivery thought through the use of poetic language such as diction or word choice, metaphor, imageri, and others figurative language. Meanwhile, the expressive values are the means of delivery thoughts through the author's mind or emotions such as structure, rhyme, and pronunciation. The method used in this study is a qualitative descriptive analysis of the meaning. The results of analysis show that in terms of meaning, aesthetic values, and structures, Heusca is the result of a semantic translation and faithful to source language. Translator managed to retain the meaning of source language. In other word, the translation can meet the requirements of fidelity. In terms of expressive values in particular aspects of meter and rhyme are not so faithful to source language because the source language and the target language have some differences. Basically, this is acceptable that the Indonesian language as target language has a very big difference in terms of pronunciation with English as the source language. As a result, meter and rhyme of target language may not be forced into the source language without damaging the naturalness of meaning for target language readers. It can be said that the translation can meet the transparency criteria because source language appeared in poetry comes naturally to native speakers of English.
ANALISIS NARASI BISEKSUAL SEBAGAI BENTUK HYSTERIA TULISAN PEREMPUAN DALAM NOVEL WUTHERING HEIGHT KARYA EMILY BRONTE
Authors: Qibtiah Mariatul
Published: September 2024

This research is a literature study with the novel as an object of the research. This research focuses on analyzing bisexual narration in Emily Bronte’s novel, Wuthering Heighst. The bisexual narrations themselves are shown in the ambiguities of the narration; whether it is feminine or masculine. This research aims to show the ambiguity or bisexuality narration as ‘hysteria’ of women's writing in one of the literary works written by Emily Bronte Wuthering Heights. The result of this research show that narration in Wuthering Heights is bisexual which is proven by the ambiguity of the narration, and that bisexual narration can be regarded as ‘hysteria’ of women’s writing.
SEJARAH PERKEMBANGAN BAHASA JEPANG DAN PENELITIANNYA
Authors: Sunarni Nani , Najmudin Onin
Published: September 2024

There is a long history of the development and research of Japanese language. Morita (1990:282) divided the development of Japanese language into seven periods: Kodai (13000BC–600AD), Jodai (600-784), Chuuko (784- 1184), Chuusei (1184-1603), Kinsei (1603-1867),Kindai (1868-1945), and Gendai (1946-1989). On the other hand, Hibatani (1996) indicatedfive periods of Japanese language development: Nara (710) Jouko Nihongo’Old Japanese’,Heian (794) Chuuko Nihongo’ Late Old Japanese’, Kamakura (1185/1192), Muromachi[1331/1392] ) Chuusei Nihongo’Middle Japanese’, Edo (1603) Kinsei Nihongo’ or EarlyModern Japanese’, and Meiji (1868), Taisho (1912), Showa (1926), Heisei (1989) - GendaiNihongo as ’Modern Japanese’. The present study aims to identify the development as well asstudies of Japanese language from old to modern period. Thus, the present study aims todiscuss the birth of Japanese language from the adoption of the Chinese language of kanbunand kanji by the Buddhist monks, the research of writings from Nara period in which thereading of Japanese language was started, bushu ‘radical’, sound, as well as the meaning ofKanji and the research toward koten-kogo that delivered the change in phoneme, joshi(kantou joshi), and prefix. In addition, there is a discussion toward the birth of waka danrenga lahir te, ni o, ha in Kanazukai’s study which became a milestone for grammar andphoneme change.
KEPEMIMPINAN DAN PENGELOLAAN MODAL SOSIAL DALAM PENANGGULANGAN BENCANA BANJIR
Authors: Yuniarti Tatik
Published: September 2024

Bencana banjir di Kota Bekasi di tahun 2016 dianggap yang paling parah dalam sejarah. Hal itu disebabkan meluapnya Kali Cikeas dan Kali Bekasi sehinggamenyebabkan ketinggian banjir mencapai empat meter. Bencana banjir yang terusberulang tersebut menjadi latar belakang perlunya penanggulangan yang matangdan berkelanjutan terhadap terjadinya bencana banjir. Tujuan dalam tulisan iniadalah menganalisis kepemimpinan dan pengelolaan modal sosial dalampenanggulangan bencana banjir di Kota Bekasi. Metode yang dilakukan dengancara melakukan riset dari beberapa literatur secara kualitatif dan tambahanreferensi dari beberapa jurnal, buku-buku terkait dan sumber literatur lainnya.Dari hasil analisis diperoleh kesimpulan bahwa kepemimpinan dan pengelolaanmodal sosial harus bisa bersinergi untuk dapat mengatasi permasalahan bencanabanjir. Penanganan dalam hal fisik saja tidak cukup, perlu juga kepercayaan,kerjasama dan jaringan (network) yang kuat untuk dapat mendapatkan mutualbenefit dan hasil yang maksimal.
 
The flood disaster in Bekasi City in 2016 can be considered as the most severe in the history of the city. This is caused by the overflow of Kali Cikeas and KaliBekasi, causing the flood reached up to four meters. The recurrent flood disasteris the background of the need for a mature and sustainable response to the flooddisaster. The purpose of this paper is to analyze the leadership and managementof social capital in flood disaster management in Bekasi City. To investigate thematter, a descriptive qualitative method is conducted by analysing severalliteratures and additional references from several journals and related books andother literature. The results indicate that leadership and management of socialcapital must be able to synergize to overcome the problems of flood disaster.Handling in physical terms is not enough, it also takes trust, cooperation andnetwork (network) is strong to be able to get mutual benefits and maximumresults.
ANALISIS PROMOSI DALAM UPAYA MEMPERKENALKAN POTENSI PARIWISATA KOTA BEKASI (Studi Kasus Dinas Pemuda, Olahraga, Kebudayaan dan Kepariwisataan Kota Bekasi)
Authors: Khadijah Siti
Published: September 2024

The development in tourism has several impacts – supporting the society’s economic growth, preserving the cultural and art legacy, increasing the local revenue dan involving all stakeholders in synergy. Bekasi has tourism potential which can be seen from the availabilty and variety of tourism products such as family recreations, shopping arcades, historical tours, educational and cultural tours, and industrial tourism, but the number of local tourists visit is only 7.1% of the total Bekasi’s population number. Impact of tourism development has increased the welfare of the community, maintaining the cultural heritage and artistic heritage, increasing revenue (PAD) and involving all stakeholders in synergy. Bekasi has tourism potential, seen from the availability and variety of tourism products such as family recreation attractions, shopping malls, historical tours, educational tours and cultural and tourism industries, but the number of local tourists visit only 7.1% of the total population numbering 21 Bekasi thousand people. Lack of promotion and efforts to introduce tourism products Bekasi to tourists and local communities, has been a problem in developing local tourism. The result shows that Bekasi has the cultural and artistic heritage. However, the condition of the cultural site is not well-maintained. Bekasi City Government activities, particularly by promoting Bekasi Disporbudpar so far has not been maximized. Activities undertaken only 2 (two), which follows the exhibition organized by the election of brother Mpok APEKSI and Bekasi. The relationship between the promotion of Bekasi tourism with an increasing number of tourists visiting Bekasi is not significant. The number of local and foreign tourists do not show the numbers mean. Factors affecting the increase in tourism visits Bekasi is the unavailability of tourism products that can attract tourists both local and international. As a result, the tourism industry in Bekasi is slow
HAMBATAN KOMUNIKASI DALAM PERKULIAHAN (Studi Kasus Mahasiswa Universitas Islam “45” Bekasi)
Authors: Rosmala D.K. Kartini
Published: September 2024

Effective communication is communication in which between the source / communicator and the communicant has the same meaning. However, when communicating, noice occurs frequently. Thus, the shared meaning between communicator and communicant is distracted that leads to miscommunication. This study aims to analyze the noises occur in classroom where students and lecturers interact. The subjects of this study are students of communication department.The result shows that the noise is not only from the channel, as Weaver and Shannon’s Communication Model shown, but also from the internal and external factor of the communicants. The internal factors found in the students such as (1) Drowsiness: lack of sleep / tired from work or other activities (2) State of mood ( boredom, lazyness) (3) Personal problems (family, friends, or tasks), (4) Unorganized schedule, (5) Lack of confidence. As for the external factors come from the environment of the students such as noisy classroom and friends during the lesson
MEDIA KONVENSIONAL & SOSIALISASI PEMERINTAH DESA
Authors: Dwi Aksa Yudha Asmara
Published: September 2024

Media and local government are important research objects to provide information, understanding and education to the community. The present research analyses stages of dissemination to the public Sukaraja Village based on three models of Effendy (1997): one-step flow of communication, two-step flow of communication that explains the process of mass communication as well as SMCR model of Berlo that explains the communication process in general. To obtain data, the present research conducted observation, interviews, and literature review by compiling the existing resources materials and analyzing them based on the main theories above. The results indicated that an outline of community outreach programs performed by Sukaraja village can be categorized into two types: routine and non-routine outreach programs in various fields such as health, safety, and social development. Local government of Sukaraja Village used conventional media to deliver messages of the community’s character, culture and education. Furthermore, it shows the public acceptance community outreach programs of the government of Sukaraja village. The present research indicated the benefits of using conventional media such as billboard or radiogram in lieu of non conventional media such as email. Thus, the use of conventional media can be beneficial depending on the conditions of said society.
STRATEGI MEDIA RELATIONS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK
Authors: Yuniarti Tatik
Published: September 2024

Public Relations have to cooperate with mass media. In its implementation dealing with journalist, Public Relations should apply strategies and trick to build mutual benefit. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze media relation strategies of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. Theoretical foundation used is Public Relations strategy known as the Nine Steps of Strategic Public Relations. It consist of four stages that must be applied, Formative Research, Strategy, Tactics, Eva-luative Reseach. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analy-sis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verify-ing conclusions. The results showed that there were differentiation in how Pub-lic Relations maintained good relationships with local and national journalists. That's because the editorial policies between local and national media are dif-ferent. In the implementation of its performance, Public Relations of PT Lippo Cikarang Tbk tends to serve national media journalists better than local media journalists. However, the loading of the news about the Lippo Cikarang in the media can exceed the target set, that is more than 80%. That's because the provision of facilities and easy access to information provided by the Public Relations Lippo Cikarang to reporters.
REPRESENTASI SOSIAL PEREMPUAN “CANTIK” DALAM IKLAN POND`S KOSMETIKS
Authors: Khadijah Siti
Published: September 2024

This paper discusses the social representation of women "beautiful" in advertisements Pond `s cosmetics. beautiful definition keeps changing from time to time, one of only guest formation is the result of mass mediated adver-tising there. Construction of the concept of beauty in advertising on television `s Pond can be seen in the form of visual and copy that into representation and conception of female beauty. Brand ambassadors who represent the beauty products is a sign to represent the concept of beauty presented by Pond `s. Al-most the entire ad `s Pond starring celebrities who raised the themes of the sheer physical beauty like smooth white skin, slim, free acne, dark spots free and without wrinkles on the face
GRUP NOMINA KOMPLEKS PADA NOVEL LORD OF THE RINGS KARYA J. R. R. TOLKIEN
Authors: Puspahaty Novita
Published: September 2024

This research is entitled Nomina Group Complexes in English: A Func-tional and Transformational grammar approach. This research discusses: 1) what groups usually appear on nomina group complexes based on functional grammar approach and 2) what phrase usually appear on nomina group com-plexes based on transformational grammar approach. This research method used is descriptive method which employs classification of groups, and nomi-na group complexes. This research, employs theory of M.A.K Halliday for functional grammar approach and Chomsky‟s theory for transformational grammar approach. The result of this research shows that: 1) Group usually appear on nomina group complexes based on functional grammar approach is only prepositional group, 2) Groups usually apear on nomina group complexes based on transformational approach are adjetive phrase and prepositional phrase.
BAHASANTARA : KETIKA KESALAHAN BERBAHASA DILIHAT SEBAGAI SEBUAH KEUNIKAN
Authors: Prihhartini Sya’baningrum
Published: September 2024

This paper discusses the uniqueness of the language learner or inter-language. Interlanguage, or bahasantara, shown from the mistakes of lan-guage produced by learners. Mistakes are part of the development process while demonstrating proficiency learners who have achieved the level of profi-ciency. By showing that the error is a unique language, this paper aims to change the perception that the error was a thorn in language acquisition, and is expected timbuk new understanding that the error is an indication of the de-velopment of language second language learners
LAGU DANGDUT POPULER : ANTARA EKSPLOITASI DAN EKSHIBISI TUBUH DAN SEKSUALITAS PEREMPUAN
Authors: Qibthia Maria
Published: September 2024

Thispaperdiscusses therepresentations ofwomen'sbodiesandsexualities whicharemediatedinthe lyrics ofdangdut popular, sothis essaywill bewrittenby usingfeminismperspective wheremediasuchas songsasthe sources.By analyzing three popular dangdut song lyrics, there are two assumptions about how wom-en's bodies and sexuality represented and constructed by the media. The first assumption, that the lyrics of the song that contains elements of female sexuali-ty can be a trigger to the exploitation of women. However, the second assump-tion states that the dangdut song can be regarded as exhibition of women‟s bo-dies and sexuality.
KONFLIK SOSIAL KAWASAN INDUSTRI JABABEKA DALAM PERSPEKTIF KOMUNIKASI
Authors: Hamluddin Hamluddin , Sarwoprasodjo Sarwititi , Purnaningsih Ninuk
Published: September 2024

This study examined a conflict between Jababeka Industrial Estate (KIJ) and peopleliving around it in Cikarang, Bekasi Regency, West Java Province. The present studyused a stakeholder analysis approach with a qualitative descriptive method. Thepresent study aimed to examine the causes of the conflict, existing problems, and thestrategy for conflict resolution in the perspective of communication. In-depthinterviews were conducted with some stakeholders such as industrial estatemanagement, society, village official, religious leaders, local government, regionalhouse of representatives, and the non-governmental organization (NGO) to obtain theresults. The results suggest varied problems such as poor communication, differentopinions, different interests, varied social systems, polluted environment, limitedsources of income, and so on as the impacts of industrial estate development seem tobe driving forces of the conflict. Generally, the conflict is between the management ofindustrial estate and people living around it. In addition, the conflict was identified asthe open and closed conflict which was varied from the weak until the strong level.
PRASANGKA ETNIK MELAYU TERHADAP ETNIK MINANGKABAU
Authors: Harmaini Saiful Mizan
Published: September 2024

Prasangka adalah sebagai sikap tidak toleran, tidak sesuai, atau tidak adil terhadapsekelompok orang. Sasaran prasangka akan dipandang dengan sikap yang merendahkan,kecurigaan, ketidak percayaan atau rasa permusuhan yang. Ada beberapa peringatandari orang tua etink melayu yang diajarkan dari berbagai petuah-petuah orang tua wargaetnik Melayu terhadap anak-anaknya. Di dalam petuah-petuah tersebut terkandung nilainilai
agar ketika anaknya dewasa kelak jangan memilih jodoh atau mencari pasanganhidup dari warga etnik Minangkabau. Bagi mereka orang Minangkabau adalah “orangorang
yang berwatak pelit, suka menang sendiri, licik, tamak, dan lebih mementingkankeluarganya. Penelitian ini termasuk penelitian deskriptif tentang prasangka mahasiswaetnik melayu terhadap etnik Minangkabau. Subyek penelitian adalah mahasiswa UINSUSKA aktif kuliah di angkatan 2013 sampai 2017 yang berjumlah 62 orang, yangterdiri dari mahasiswa etnis Melayu dimana kedua orang tua mahasiswa tersebut berasaldari etnis Melayu dan berasal dari Kab. Kampar. Alat ukur yang digunakan adalah skalaprasangka dengan mengungkap tiga aspek yaitu kognitif, afektif dan konatif. Hasilpenelitian ditemukan pada kategori kuat pada aspek kognitif terdapat 13 orang(20,97%), pada kategori afektif terdapat 11 orang (17,74%). Sedangkan kategori konatifada 7 orang (11, 29%). Prasangka disebarluaskan dari orang yang satu ke orang lainsebagai bagian dari norma budaya atau sub-budaya seseorang. Prasangka diperolehindividu melalui proses sosialisasi, individu mempelajari sikap berprasangka itu untukdapat diterima oleh orang lain.
NARASI PERJUANGAN PENDERITA ANOREXIA DALAM FILM TO THE BONE
Authors: Nabila Nabila , Zidane Badriyah Fathana , Primasari Winda
Published: September 2024

Penelitian ini menunjukkan bagaimana perjuangan karakter penderita anorexiadigambarkan dalam Film To The Bone. Penelitian ini menganalisis struktur naratifperjuangan karakter penderita Anorexia yang terdapat dalam film To The Bone denganmenggunakan analisis naratif teori Algirdas Greimas.Analisis dilakukan denganmenarasikan dialog karakter penderita Anorexia dalam film To The Bone laludiidentifikasi ke model aktansial untuk mengetahui masing-masing peran karakternyadan ke model fungsional untuk mengetahui bagaimana alur ceritanya. Metode yangdigunakan dalam penelitian ini adalah kualitatif dengan metode analisis strukturalnaratif secara deskriptif.Subjek penelitian ini adalah narasi film To The Bone. Objek penelitian ini adalah narasi perjuangan karakter penderita Anorexia dalam film To The Bone. Tokoh-tokoh yang dianalisis adalah Ellen, ibu tiri Ellen, ibu kandung, saudari tiri,dokter, dan teman-teman asrama Ellen.Selain itu juga ada karakter Ayah Ellen yangtidak ditampilkan secara langsung tetapi melalui penggambaran karakternya saja.Hasilpenelitian ini menunjukkan alasan penyebab karakter Ellen mengidap penyakitAnorexia yang berbeda dengan kecenderungan media massa menggambarkan karakterAnorexia pada umumnya. Narasi dalam film ini menggunakan alur cerita majusehingga dengan mudah terlihat narasi perjuangan karakter penderita Anorexia yangmayoritas mengisi fungsi subjek aktan.
KATA DAN PROSES PEMBENTUKAN KATA DALAM BAHASA INGGRIS DAN BAHASA INDONESIA
Authors: Nuryadi Nuryadi
Published: September 2024

Morfologi merupakan studi gramatikal struktur internal kata, karena itu morfologisering disebut tata bentuk. Studi tentang morfologi mencakup definisi kata, akar kata,struktur kata, morfem, kelas kata yang juga sering disebut kategori leksikal dan kombinasikombinasinya
dalam pembentukan kata seperti derivasi, infleksi, pemajemukan,pemenggalan, dan pemendekan. Tujuan penulisan ini adalah untuk mendeskripsikanproses-proses morfologis yang lazim ditemukan khususnya dalam Bahasa Indonesia danBahasa Inggris. Bahasa Indonesia adalah bagian dari rumpun Bahasa Melanisia yang jugadikenal sebagai bahasa berafiks atau bahasa aglutinatif sedangkan Bahasa Inggris yangmerupakan rumpun bahasa Indo-Eropa yang merupakan gabungan dari bahasa berafiks danbahasa fleksi sehingga disebut fleksoaglutinatif. Bahasa fleksi atau bahasa sintetis adalahbahasa yang proses perubahan morfemis dilakukan dengan mempertahankan identitasleksikal sesuai dengan perbedaan waktu, jenis kelamin, jumlah dan sebagainya.
PERENCANAAN KOMUNIKASI PEMASARAN URBAN QURBAN SEBAGAI PIONEER DALAM INOVASI IBADAH QURBAN
Authors: Darmawati Widya , . Saepudin
Published: September 2024

Some of marketing experts argue that market pioneering is very important for de-termine long term success of company, market, and product. By being the first to introduce and market the product, pioneer can enjoy sustainable advantage in terms of market share, distribution access, brand familiarity, brand loyality, economies of scale, profit potential, and industry quality standard. However, to achieve those objectives the pioneer needs big effort to enter the market. Urban Qurban, the first qurban through digital platform, implemented Integrated Mar-keting Communication in introducing their brand and product to market. All of promotion programs are designed in creative and measurable marketing commu-nication planning.
MENGELOLA KONFLIK ANTARA WARGA DESA DAN WARGA KAWASAN INDUSTRI (Kasus Pada Kesenjangan Sosial di Kawasan Industri di Kabupaten Bekasi, Jawa Barat)
Authors: . Hamluddin
Published: September 2024

The rapid growth of industry and economy in Bekasi make it as the biggest industrial area in Southeast Asia. However, this industrial and economic growth can only be felt by the citizens who live inside the seven industrial area. While the others , namely the natives, live in the outskirt of the industrial area. They are left behind and less-fortunate than those who live inside the industrial area.The gap between the industrial citizen and the native in Kabupaten Bekasi influences the interaction intensity among these citizens. From the native point of view, they feel reluctant to communicate with those who live in industrial area due to the differences in social and economic status. On the other hand, those who live in industrial area think that they don’t have any spare time to socialize or get in-volved with the natives.This research aims to: (1) find out how the citizens inside and outside the industrial area communicate with one another socially; (2) How does the rela-tionship of these two citizens influence the harmony and the conflict between them.
HEROISME AMERIKA DALAM FILM
Authors: Primasari Winda
Published: September 2024

Movie is considered as the reflection of reality. Thus, movie is often used as the propaganda tool by some countries, especially America. Through movie, America tries to spread its power and ideology to other countries. This research aims to (1) describe and identifies meanings made by students after watching American heroic movies; (2) find out meanings produced by students toward American he-roic movies. Result shows that students have same perception and meanings to-ward American heroic movies that is they managed to represent America’s hero-ism as the saviour of mankind.
PROSPEK PENGEMBANGAN POTENSI KESENIAN DAN BUDAYA TRADISIONAL
Authors: Sopandi Andi
Published: September 2024

In the context of cultural development in the area of Bekasi today indicate a growing phenomenon of marginalization and getting away from the life of its people. Therefore, the key is to make changes and the identification of potential database Bekasi Traditional Arts and Culture should be done soon, so that will impact on the implementation and regulation conducive to the development of lo-cal arts and culture and tourism. But also very berpengaruhi tripatriet role for the development of cultural arts: the role of government, non-governmental organiza-tions Non-government Organization (NGO) / College / Community arts and cul-ture Industrial World (DU / DI).
PERBANDINGAN BUSANA TOKOH SRI KRESNA PADA RELIEF KRESNAYANA CANDI WISNU PRAMBANAN DAN CANDI INDUK PANATARAN
Authors: Muthi’ah Waridah , Sachari Agus , Kahdar Kahfiati
Published: September 2024

Kresna, hero and deity of Mahabharata legend, played major role as one example of morality and wisdom in Javanese traditional art and literature. Related with his status and identity as avatar of Vishnu, his traditional portrayal in India based on canon such as Manasara and Silpasastra. In Classical Java, he has been portrayed in Kresnayana reliefs on Vishnu Temple, Prambanan Complex and Main Temple, Panataran Complex. In those reliefs, his images were not strictly followed the canon, especially in costumes. Kresna’s appearance on Prambanan Temple showed different details in costumes, headgear, and accessories in comparison with Panataran Temple. Reliefs in Prambanan looked more similar with Krishna’s images influenced by 7th and 8th century Pallava art, in both carving style and costumes wore by the character, while reliefs in Panataran showed some indigenous characteristics. This research focused to compare Kresna’s portrayal diachronically in those temple, by using descriptive, comparative, and historical methods. It concluded that transformation of Kresna’s image went parallel with transmigration of power center to East Java, which followed by the development of macrocosmos-microcosmos parallels, as indicated by the depiction of king as deity and the culmination of  Vishnu’s worships. The variations of Kresna’s image not only brought diversity based on local influence, but also engendered new system, which later developed into the basis of traditional Javanese art and king’s apparels
MODIFICATIONS OF CONVENTIONAL CONCEPTUAL METAPHORS IN THREE INSURANCE ADVERTISEMENTS
Authors: Yusup Heri
Published: September 2024

Makalah ini membahas bagaimana metafora konseptual yang bersifat konvensional dimodifikasi dalam tiga iklan asuransi. Pendekatan yang digunakan yaitu kajian linguistik kognitif berdasarkan teori Lakoff dan Johnson (1980) dan Kövecses (2010). Tujuan dari penelitian ini adalah untuk mengungkap tujuan komunikatif dalam suatu periklanan yang menggunakan gaya bahasa tertentu, dalam hal ini metafora konseptual.  Selanjutnya, studi ini akan menunjukkan sampai sejauh mana keefektifan dan keefesienan metafora konseptual yang dimodifikasi tersebut. Hasil dari kajian ini memperlihatkan bahwa tiga iklan asuransi yang menjadi objek penelitian menggunakan versi modifikasi dari metafora konseptual yang konvensional melalui cara ‘extending’ ‘elaboration’ dan/atau ‘combining’.Dengan cara-cara tersebut, iklan-iklan asuransi ini sepertinya memiliki tujuan untuk menanamkan ide dramatis dalam benak pembaca sehingga mereka menjadi tertarik untuk membeli produknya
PENGARUH PENGGUNAAN STRATEGI INTERAKTIF TERHADAP KEMAMPUAN BERBICARA SISWA
Authors: Puspahaty Novita
Published: September 2024

This research entiltled: The Influence of Interactive Strategy Toward Students’ Speaking ability (A Study Toward Eleventh Grade at SMA Negeri 1 Cibarusah Bekasi). The objective of this research is to know the influence of  Interactive Strategy Toward Students’ Speaking ability at the elventh grade of SMA Negeri 1 Cibarusah Bekasi. The writer used quasi experimental design in this research. The data of students’ speaking ability were gathered from pre-test and post-test result. In practice, then it was done by time series design. Population of the research is 220 students that are devided into 5 classes at the elevents grade of SMA Negeri 1 Cibarusah Bekasi. Further, the writer used cluster sampling and took one class consist of 40 students as an experiment class. The writer also can put forward that interactive strategy has significance influence in speaking ability. T is proved  that accounted t = 9.649 are pre-test and post-test I, pre-test and post-test II = 19.32, and pre-test and post-test III = 7.90, meanwhile t table = 2.021. it means that t value > t table, so that the alternative hypotesis is accepted
Prasangka Etnik Melayu Terhadap Etnik Minangkabau
Authors: Harmen Harmaini Harmen
Published: September 2024

Abstrak
 
Prasangka Etnik Melayu Terhadap
Etnik Minangkabau
 
Harmaini, Saiful Mizan
Fakultas Psikologi UIN SUSKA Riau
 
Prasangka adalah sebagai sikap tidak toleran, tidak fair, atau tidak favorable terhadap sekelompok orang. Sasaran prasangka akan dipandang dengan sikap yang merendahkan, kecurigaan, ketidak percayaan atau rasa permusuhan. Ada beberapa peringatan dari orang tua etink melayu yang di ajarkan dari berbagai petuah-petuah orang tua warga etnik Melayu terhadap anak-anaknya. Di dalam petuah-petuah tersebut terkandung nilai-nilai agar ketika anaknya dewasa kelak jangan memilih jodoh atau mencari pasangan hidup dari warga etnik Minangkabau. Bagi mereka orang Minangkabau adalah “orang-orang yang berwatak pelit, suka menang sendiri, licik, tamak, dan lebih mementingkan keluarganya”Penelitian ini termasuk penelitian deskriptif tentang prasangka mahasiswa etnik melayu terhadap etnik Minangkabau. Subyek penelitian adalah mahasiswa UIN SUSKA aktif kuliah i angkatan 2013 sampai 2017 yang berjumlah 62 orang, yang terdiri dari mahasiswa etnis Melayu dimana kedua orang tua mahasiswa tersebut berasal dari etnis Melayu dan berasal dari Kab. Kampar. Alat ukur yang digunakan adalah skala prasangka dengan mengungkap tiga aspek yaitu kognitif, afektif dan konatif. Hasil penelitian ditemukan pada kategori kuat pada aspek kognitif terdapat 13 orang (20,97%), pada kategori afektif terdapat 11 orang (17,74%). Dan kategori konatif ada 7 orang (11, 29%). Prasangka disebarluaskan dari orang yang satu ke orang lain sebagai bagian dari jumlah norma budaya atau subbudaya seseorang. Prasangka diperoleh individu melalui proses sosialisasi, individu mempelajari sikap berprasangka itu untuk dapat diterima oleh orang lain.
 
Kata Kunci: Prasangka, etnik Melayu, etnik Minang
WHEN FANS AND HATERS ARE ON THE SAME BOAT: A DECONSTRUCTIVE READING OF BOWO AND TIK TOK
Authors: Rusdianti Alisya , Nurfauziah Adinda , Ahsan Asmarani , Priyawan Pepen
Published: September 2024

This literary research is exemplifying about deconstruction of the existence and thought towards fans and haters of Bowo related to his Tik Tok account. This Paper indicates the reflections for the netizens. To get the reflection by conducting the data some theories which need to apply in this research to get the real essence of truth of the comments and any other particular object is Deconstruction by Derrida. Furthermore, to analyze that Industry is using many of objects to deceive people, in this case is netizens, Fans and Haters of Bowo the researchers apply Cultural Studies by Adorno and Horkheimer. Afterwards the researchers will show the essential role and judgments of fans and haters of Bowo the researcher apply difference then it will be conclude by Paradox and Parallel. This paper also applied the descriptive qualitative method to conduct the informations and data then get the reflections. The result is reflections for netizens who are active in giving comments and judging in social media. The reflections indicate the deception of Industrial field in getting viral of Bowo and Tik Tok for the netizens. In this case the netizen will be warned that they are deceived by Industry with Tik Tok App through Bowo. Besides the netizens, the research also indicating the reflection for the female adolescence netizens that they have similar role in commenting and judging Bowo, moreover they also deceived in the same condition between adoring and abhorring, they will be considered as bystander due to the comments that they have been texted in Bowo’s Instagram account are judging.
A DESCRIPTIVE ANALYSIS OF SLANG TERMS IN SCARFACE MOVIE
Authors: Carlos Martin , Gailea Nurhaeda , Rima Rosmania
Published: September 2024

This research concerns with the use of slang terms in Scarface movie and proposes some problems; what slang that used in the movie? , how are the word formation of the slang? and the meaning of slang that used in the movie. This research uses a descriptive qualitative method to classify and analyze the utterances. After investigating the utterances of the movie script, the researchers found several findings on it. First, there are forty seven slang that used in the movie, such as; ain’t, shit, and gotta. Second, the result of word formation of slang according to Yule’s theory, there are: eight borrowing, five blending, four clipping, one multiple process, six compounding and one back formation. The last is describing the literal and figurative meaning of the slang words according to NTC’s Dictionary of American Slang and Colloquial.
A DESCRIPTIVE ANALYSIS OF SLANG TERMS IN SCARFACE MOVIE
Authors: Carlos Martin , Gailea Nurhaeda , Rima Rosmania
Published: September 2024

The present research analyses the use of slang terms in Scarface movie. The present research aims to examine types of slang, word formation as well as the meaning of slang words used in the movie. The present research uses a descriptive qualitative method to classify and analyze the slang utterances based on Yule‟s theory of word formation. The results show that the movie contains forty seven slang words such as ain’t, shit, and gotta. Secondly, the results show following word formations: eight borrowing, five blending, four clipping, one multiple process, six compounding and one back formation. Lastly, the results describe the literal and figurative meanings of the slang words according to NTC‟s Dictionary of American Slang and Colloquial.
EFEKTIVITAS KOMUNIKASI TUTOR BTQ DAN KEMAMPUAN MEMBACA AL-QUR’AN MAHASISWA
Authors: Khadijah Siti , Rejeki Puput Fauzah Sri
Published: September 2024

Universitas Islam ‟45 Bekasi memiliki program wajib membaca Al-Qur‟an bernama BTQ. Program ini memiliki sasaran mengentaskan buta huruf untuk seluruh mahasiswa, membantu mahasiswa memahami nilai-nilai Al-Qur‟an dan mengimplementasikannya dalam kehidupan sehari-hari, meningkatkan semangat beribadah wajib dan sunnah, meningkatkan kualitas akhlak mahasiswa yang tercermin dalam perilakunya, dan membantu mahasiswa menghafal surat-surat pendek (Juz „Amma) dan ayat-ayat Jawahirul dan Durorul Al-Qur‟an. Program ini juga menyiapkan mahasiswa agar bisa menjadi imam shalat di lingkungannya. Tujuan penelitian ini untuk mengetahui efektivitas komunikasi Tutor BTQ terhadap kemampuan membaca Al-Qur‟an mahasiswa. Metode penelitian ini adalah kuantitatif deskriptif, dengan lokasi penelitian di Universitas Islam ‟45 Bekasi. Sampel pada penelitian ini adalah 95 mahasiswa. Teknik pengumpulan data adalah kuesioner. Uji validitas dan uji reliabilitas menggunakan Pearson product moment dan Alpha’s Cronbach dengan teknik analisis data regresi linear sederhana menggunakan SPSS 22. Hasil penelitian membuktikan bahwa efektivitas komunikasi Tutor memiliki pengaruh sebesar 39,4% terhadap kemampuan membaca Al-Qur‟an mahasiswa, sisanya sebesar 60,6% dipengaruhi faktor-faktor lain seperti fasilitas, hafalan, dan target hafalan.
MEREKAT LOYALITAS PELANGGAN: STRATEGI & TAKTIK PT ST. MORITA
Authors: Shihab Mohammad , Krishna Evangga
Published: September 2024

Di tengah pertumbuhan industri pengemasan dan persaingan bisnis, PT. St. Morita Industries memiliki ratusan pelanggan tetap yang merupakan perusahaan ternama dari berbagai bidang industri. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi yang digunakan perusahaan untuk mempertahankan loyalitas pelanggan. Untuk mengeksplorasi tujuan tersebut, peneliti menggunakan metode kualitatif deskriptif dan melakukan wawancara kepada lima informan yang berasal dari bagian internal perusahaan dan para pelanggan tetapnya. Data yang didapat kemudian dianalisis berdasarkan konsep strategi komunikasi yaitu pull strategy, push strategy, dan profile strategy.
TELAAH KATA HAJIME DAN HAJIMETE DALAM KALIMAT BAHASA JEPANG DAN PADANANNYA DALAM BAHASA INDONESIA
Authors: Sunarni Nani , Najmudin Onin
Published: September 2024

Penelitian ini difokuskan pada kajian kata hajime dan hajimete serta padanannya dalam bahasa Indonesia. Data yang digunakan berupa kalimat-kalimat yang mengandung kedua kata di atas. Data dianalisis melalui kajian stuktur dan makna dengan berdasarkan teori yang bersifat eklektis. Hasil kajian data teridentifikasi bahwa hajime berkategori nomina, sedangkan hajimete berkategori adverbia. Namun, bila secara struktur berfungsi sebagai predikat dapat pula digunakan sebagai nomina. Secara makna teridentifikasi bahwa hajime memiliki lima makna, yaitu (a) menunjukkan makna “mulai”, (b) menyatakan makna permulaan atau pada awalnya, (c) munculnya sesuatu perkara, (d) menyatakan sesuatu yang di awal diantara sesuatu yang banyak, dan (e) kata yang digunakan waktu memberikan sesuatu yang dijadikan inti. Sedangkan, hajimete bermakna (1) baru pertama kali yang sampai saat itu tidak ada atau tidak pernah, (2) dengan kejadian waktu itu lambat laun ~ akhirnya. Hasil kajian bermanfaat untuk mempermudah penggunaan dan pemahaman kata hajime dan hajimete dalam komunikasi baik lisan maupun tulisan.