bluuebunny/crossref_metadata_2025 huggingface dataset:
Take Shanghai Disney as an Example to Explore the IP Development and Marketing Ideas
Authors: Zhang Jiazhen
Published: November 2023

In today's market, IP in the Chinese context deviates from "Intellectual Property" in its original sense, and the IP we call now adds to the new cultural connotation in the context of pan-entertainment. The so-called IP is not a traditional intellectual property right, but a concept extended from the Internet ecosystem in the Internet era. For example, literary or cultural works like games, animation, and games with high attention and traffic can be called IP. In addition, IP is not a commodity that be directly purchased by consumers, but IP content is first acquired by major companies, followed by the secondary creation and industrial chain development of IP individuals, and finally, consumers can purchase and experience the material or non-material carrier formed by IP. In recent years, thanks to the in-depth integration of media development, different media platforms have been fully utilized and effectively integrated, so that better communication channels and a broader audience market are being steadily formed. The IP industry in China is developing rapidly in literature, television, games, film, and other fields. This paper with IP industry giant - Disney group, for example, shows that by observing the development path of Disney IP, and conducting in-depth analysis and research, one can understand the current domestic IP need to enrich their original story, attach great importance to the production of high quality content, not lose Chinese unique style, also want to diversify their development vitality. At present, domestic IP should pay attention to increasing the vitality of content innovation and production, and pay attention to media integration and promotion. While creating high-quality original content, we should pay attention to the audience experience, accurately locate the audience, help people establish an emotional connection, and thus form a long-term transmission and receiving relationship. At the same time, actively improve the IP operation industry chain (online and offline), expand the realization channels, and promote the domestic IP to glow with new vitality.
Assessing How COVID-19 Pandemic Affects the Tourism Industry in Mainland China
Authors: Li Jinhao , Xiong Ruihan
Published: November 2023

The study primarily contends that the rise in COVID-19 cases has adversely impacted the volume of tourist visits. This investigation focuses on how the pandemic affected the hotel sector during the outbreak. Throughout the entire economy, the hospitality sector may be among the areas most significantly impacted by the pandemic. Hence, employing linear regression and ARIMA models, this investigation looks at the relationship between the number of COVID-19 instances. and tourism expenditure, overall spending on star-rated hotels, and per capita GDP in mainland China. These factors can represent tourists budgets and wiliness to spend during the pandemic. Furthermore, the research also considers whole-city quarantine and health codes to show the restriction when tourists travel during the pandemic. According to the test findings, the research reveals that a 1% rise in COVID-19 cases correlates with an estimated 0.108% reduction in tourist numbers.
Supply Chain Resilience and Flexibility Through Digitalization: Robotic Process Automation, Artificial Intelligence, and Blockchain
Authors: Bai Chen
Published: November 2023

With the advent of the Industry 4.0 era and the emergence of new devices and technologies, many corporate supply chains are finding the right path to adapt to the Industry 4.0 environment. In this paper, an analysis of current research reveals that we still need to address how to make the right changes to corporate supply chains under the influence of Industry 4.0. This paper will consider its practical model. Based on this analysis, this paper uses a case study approach to examine how supply chains have evolved in recent years. The main objectives of this paper are to introduce the technologies associated with Industry 4.0; to analyze the changes in corporate supply chains because of Industry 4.0; to explore the prospects for supply chain development; to analyze ways corporate management can be improved; and to make relevant recommendations.
Cold Chain Logistics Management and Operations: Problems and Suggestions in the Post-Epidemic Era
Authors: Peng Yi , Wang Yuzhe , Ye Zhenyu
Published: November 2023

The outbreak of the COVID-19 epidemic has brought unprecedented challenges to global food supply chains, and cold chain logistics, which involves the transportation and storage of temperature-sensitive foods, has become a key area of concern. The ongoing incidence of infections from abroad that are imported due to the cold chain, which has negatively damaged the cold chain logistics sector. In China, monitoring and maintaining cold chain logistics still presents a few challenges despite the industry's fast expansion. Therefore, it is essential to conduct a comprehensive analysis of the problems and challenges faced by the cold chain logistics industry in China and to develop effective strategies and measures to enhance the management and control of the cold chain logistics industry. The purpose of this study is to offer insightful analysis and suggestions for enhancing the security and effectiveness of China's cold chain logistics sector in the post-epidemic age.
The Impacts of Bossware on Business Management: An Analysis of Benefits and Challenges
Authors: Wang Yanrui
Published: November 2023

The novel coronavirus pneumonia has forced many people to work from home. In the home-based office scenario, ensuring work efficiency and results and staying on track with business progress is a big challenge for enterprise management. Therefore, increasingly, companies use bossware to monitor employees working status at home through the software, hoping to urge employees to work efficiently, but the result could be better. This paper expounds on the current situation of companies using bossware in recent years and analyzes the advantages and disadvantages of using bossware in enterprise management from multiple perspectives. At the same time, it puts forward suggestions on how to rationalize the management of employees under special circumstances, hoping that bossware can play its due role.
Digital Transformation for Traditional Automakers: Comparative of General Motors and Volkswagen
Authors: Xi Mengyue , Zhao Chenzhi
Published: November 2023

This paper analyses the impact of various political, resource, economic, social, technological, competitive, organizational, and market aspects on the digital transformation of traditional automotive manufacturing companies. It also examines the marketing strategies General Motors (GM) and Volkswagen used in their digital transformation. GM has increased its online presence and customer satisfaction through social media, mobile applications, email marketing, search engine marketing, and after-sales service while enhancing brand awareness and loyalty. Volkswagen has increased brand awareness and customer loyalty by building an electric vehicle charging infrastructure, marketing on social media platforms, and mobile app services. These digital marketing strategies have positively influenced traditional automotive manufacturers' digital transformation.
Leveraging Digital Transformation: Analysis of LVMHs Impact on Economic, Social, and Environmental Performance
Authors: Ji Yapeng , Sun Zeyin , Xia Yulin
Published: November 2023

This study analyses the impact of digital transformation on the economic performance of LVMH, the worlds largest luxury goods group. It provides valuable insights for traditional manufacturing companies seeking to leverage digital transformation. The paper illustrates how digital transformation can improve customer experience, increase revenue, and optimize operations by analyzing the success of LVMH in its digital transformation, which has successfully applied digital technologies such as data analytics, artificial intelligence, and e-commerce platforms to optimize supply chains, reduce lead times and improve inventory management, thereby reducing costs and increasing efficiency. At the same time, LVMH puts the customer at the center of its operations. It uses digital technologies to enable personalization, innovative business models, real-time collaboration, and communication, increasing customer loyalty and shaping brand identity. In addition, LVMH emphasizes sustainability, positively contributing to the environment and society by improving supply chain management, reducing waste, and lowering carbon emissions through digital technology.
The Impact of the Metaverse on the Economic Development of Manufacturing Industry
Authors: Huang Rong
Published: November 2023

Since social media Facebook announced its renaming to Meta in October 2021, Metaverse has become a widely discussed topic. After Facebook, companies such as Nike and BMW announced plans to launch Metaverse. A large number of cases have shown that the Metaverse plays an important role in the development of the real economy. Based on existing research, the goal of this article is to study the important role of the Metaverse in the development of the manufacturing real economy and how to promote the development of the manufacturing industry. This article studies the characteristics of the virtual and real combination and decentralization of the Metaverse through qualitative analysis and case study. Meanwhile, it was further discovered how the Metaverse promotes the economic development of the manufacturing industry by influencing its research and development, production, and marketing processes. Research has shown that, the Metaverse can affect the entire process of manufacturing product research and development, production and manufacturing, and marketing. Therefore, through the Metaverse, enterprises can achieve digitalization, cross time and space, and collaborate with multiple departments for research and development, production, and marketing. Thus, enterprises can achieve the goal of improving production efficiency and efficiency while improving consumer experience. On this basis, feasible policy recommendations were proposed.
Analyzing the Strategy for Maintaining Sales Popularity of Hongxing Erke
Authors: Li Chengyu
Published: November 2023

In 2021, the national epidemic in China will have reached a turning point before the country opens up. Hongxing Erke donated millions of yuan to the disaster area in Henan at this time. This article studied Hongxing Erke's fading out of the consumer's sight after the explosion. The purpose of this study was to explore how brands can maintain their popularity. This paper adopted the empirical research on Hongxing Erke and conducts further research with reference to brand-related papers. The conclusion of this study was that the brand needs to maintain brand popularity through perfect publicity, excellent update speed, and a special brand concept. If these conditions were not met, consumers would gradually forget the popular brand over time, and the brand would gradually lose its development opportunities. Brands need to skillfully use new media to increase popularity, greatly accelerate the update rate of products, deepen the brand concept, and ensure that their brand popularity can continue in all aspects.
Analysis of Commercialization of Fencing
Authors: Yin Shihui
Published: November 2023

With the rapid development of China's economy and the improvement of people's living standards, sports activities have been appreciated by more and more people. The sports economy is thriving and is increasingly given widespread attention and importance to society. The fencing industry has also injected fresh blood for the development of the sport economy. The sport of fencing essentially combines elements of entertainment, business, and fitness, while at the same time has emerged as a potential business target for major brand corporations. Analyzing the advantages and disadvantages of fencing commercialization and proposing related solutions that will benefit the future development and further commercialization of the fencing industry. This essay thoroughly examines how fencing sports could help industrialization progress and offers a theoretical foundation for fencing sport promotion in China. This research paper uses case-analyzing and literature studying to fulfill this research work. In conclusion, the commercialization of fencing has lots of potential and still in progress. A key aspect of training and development of sports commercialization is to have professional talent to adapt to the needs of sports development. The second is the need to carry out international exchanges and cooperation to find the development response suitable for China.
Outlook of the Trend of Technological Innovation on China's Employment Industry
Authors: Li Jiawen
Published: November 2023

This paper focuses on the impact of technological development on the job market, covering a wide range of areas including primary, secondary and tertiary industries. In the context of technological development, some repetitive and low-skilled jobs will be replaced by automation, but at the same time, more high-skilled and high-value-added jobs will be created. The paper also analyzes the role of technological innovation in driving the job market in China and provides a vision of the future job market - a future where work patterns will become increasingly flexible, including freelance and remote work; where vocational training and education will place more emphasis on practice and innovation; and where the job market will become more international and diverse, requiring people with cross-cultural communication skills and multilingual skills.
Research on the Marketing Model of Brick-and-Mortar Bookstores
Authors: Zhang Jinshang
Published: November 2023

These years, with the development of the internet, online bookshops have reached a growing audience. As online bookstores have gradually expanded their dominance, the size of the physical bookstore retail market has continued to shrink, making it increasingly difficult for physical bookstores to make a profit and leading to a wave of "closures". This paper focuses on the community-based marketing communication of physical bookstores as a mechanism and conducts research from the perspective of service marketing to inspire physical bookstores to better exploit the advantages of the service experience of physical channels and provide ideas for physical bookstores to tailor their service marketing models to create more economic value and thus achieve sustainable development. The study found that for physical bookstores to survive and thrive in a fiercely competitive market, they must build experiential platforms, realize scene operations, develop cultural activities, create a bookish atmosphere, establish emotional links, and realize commercial value. At the same time, brick-and-mortar bookstores should also adopt innovative marketing tools to expand their outreach and explore a unique path of quality development.
The Impact of Government Intervention on Firms' Investment Decisions in China: An Extension in the IS-LM Model
Authors: Zhang Ziqi
Published: November 2023

This essay examines how government interventions affect the firms in China, where political connections are valued as one of the essential factors in this fast-growing economy. This research aims to show that the Chinese government treats SOEs and non-SOEs differently by offering different interest rates. This paper contributes to allowing the policymakers to notice the difference in the responsiveness of SOE and non-SOEs investment. The government can plan its expansionary policy schemes by setting the interest rates according to the relative sensitivities of firms to overcome economic fluctuations. The primary methodology is an extension of the IS-LM model, which studies how the exogenous change in policies affects the equilibrium level of income. According to the correlation analysis, SOE investment has an intense negative relationship with interest rates. Still, the non-SOE investment is less responsive than the SOE investment, although it also has an opposite trend with the interest rates. This study modifies the IS-LM curve based on Chinese government intervention behavior and contributes to the further exploration of the investment behavior of firms under policy changes. The Chinese economy is currently rebounding from the aftermath of the pandemic, as the government abandoned its Zero-COVID regime. Chinas policy-induced recovery will generate a considerable contribution to global growth according to the IMFs forecasts, released on January 30th, 2023. This research topic is necessary to be developed as it studies the reaction of firms when the government applied its policy tools to spur the economy.
A Literature Study of Asset Pricing Based on Machine Learning Method
Authors: Zhao Fengtian
Published: November 2023

By reviewing the relevant literature on machine learning in the field of asset pricing, this paper summarizes the application status, development trend, and existing problems of machine learning asset pricing methods, including commonly used algorithms, commonly used frameworks, and the advantages and disadvantages of different algorithms, comprehensively understanding the development status and trend of this field, and looking forward to the future possible research directions. In general, the machine learning asset pricing method has gradually shifted from manual feature extraction at the very beginning, relying on assumed models to build and solve model parameters, to end-to-end processing, increasing the diversity of data sources, especially with the development of deep reinforcement learning in recent years. This paper will focus on the methods and research progress of machine learning in the field of asset pricing and compares the applicability and limitations of the machine learning method according to the principle of a machine learning algorithm in different application scenarios.
The Decline and Reorganization of Hainan Airlines
Authors: Zhang Xiyue
Published: November 2023

At the beginning of 2020, the sudden new crown epidemic spread rapidly around the world, which had a huge impact on various industries. Especially in the air transport industry, the profit margins of various companies are gradually declining. The problems of Hainan Airlines have also gradually emerged. Due to the company's bond default and lack of internal control, it declared bankruptcy and reorganization. In this context, through research on Hainan Airlines' operating conditions and management strategies, it is proposed that the new crown epidemic is not the main factor affecting its bankruptcy reorganization. It is due to the continuous accumulation of various hidden dangers of the enterprise. And found that the main problems of Hainan Airlines are: (1) Insufficient profitability leads to the potential crisis of insufficient liquidity, and the company's assets cannot be effectively used, which drags down cash flow; (2) The transportation industry is under heavy competition pressure and there are diversions; (3) There are problems in internal management, and the excessive expansion in the early stage has led to the dislocation of Hainan Airlines' asset structure and the occurrence of insolvency. After a comprehensive analysis of the reasons for the bankruptcy and reorganization of Hainan Airlines, it is proposed to enhance the company's operational capabilities and conduct business in multiple ways to increase profits; to diversify financing and optimize the bond structure of Hainan Airlines; to further improve the internal control of the company to avoid further dictatorship. appear once.
Analysis of Multifactor Fundamentals Stock Selection Based on Backtesting
Authors: Wu Yijun , Xi Yuzhuo
Published: November 2023

In recent years, quantitative finance has become a major trend for investing which brings stable returns with controllable risks. Among various different quantitative strategies, multifactorial stock selection strategy based on fundamental data (e.g., financial statements, macro- and micro-economy data) is one of the widely investigated strategies. On this basis, this study chooses Chinese listed company to verify the feasibility and effectiveness of the stock selection strategy. To be specific, the Ricequant platform is utilized to realize the backtesting as well as data retrieving in order to estimate and evaluate the performances of the strategies. According to the analysis, several indicators show great ability to gain extra returns compared with systematic risks and market performances. In other words, the feasibility of explicability of the quantitative strategy based on multifactorial model is verified in Chinese market. Overall, these results shed light on guiding further exploration of fundamental analysis of different underlying assets based on multifactorial analysis.
Research on Theory and Methods of Corporate Valuation
Authors: Li Jiale
Published: November 2023

Corporate evaluation has been a long-history research field, mostly in finance. There are traditional methods such as DCF, CAPM and APT, which were the most popular valuation method being used in 20th century. Nevertheless, more neoclassical theories have been brought up recently, from the perspectives of investment, pricing or other qualitative areas. Besides, the specific times in post-pandemic environment provide valuable research samples of how company keep survived during the period of declination in economic. Based on the previous traditional research as well as neoclassical and recent studies on business new valuation model, this article gives a more comprehensive overview and appraisal about corporate valuation theories, ranging from absolute to relative valuation models, and finally to recent neoclassical models such as EVA valuation, along with other elements that need to concern when processing corporate valuation, which might contribute to the practical use of corporation acquisition and other investors decisions in both capital and money market.
Asset Allocation for Retirement: Strategies for Risk Management and Growth
Authors: Zhao Zihan
Published: November 2023

The US ex-president Franklin D. Roosevelt once famously said the test of our progress is not whether we add more to the abundance of those who have much, it is whether we provide enough for those who have too little. From the big picture, the aging problem has been or already slopped in many countries and regions. With the development of technology and healthcare, it is foreseeable to result in a longer lifetime and a healthier body, which should be good news for all human beings. However, the collateral costs are also unavoidably rising. By 2050, it is projected that one in six people in the world will be over the age of 65. This shift in demographics will have far-reaching social, economic, and political implications. Policies, like Social Security, National Pension System, National Insurance Scheme, etc., are all implemented based on the current economic environment, more to the point, the world is in a state of flux, and linear increment can never produce the order of magnitude achievements. To achieve real financial freedom, technical asset allocation may be a bite of the cherry, by financially operating retirement planning by almost any measure, can help to identify and mitigate more potential risks, achieve retirement goals and secure a financial future.
Analyzing the Popularity of Hai Di Lao through Digital Marketing Methods
Authors: Song Shiwen
Published: November 2023

This paper examines the marketing strategy of Hai Di Lao, a successful Chinese hot pot restaurant chain that has achieved significant growth in recent years. This paper focuses on Haidilao's marketing strategies, specifically the effectiveness of social media, mobile app, and search engine marketing. The research methods used in this study include a literature review and analysis of articles related to social media and app marketing, as well as user behavior on different platforms. The paper also highlights the importance of online marketing methods, such as the use of online celebrities and incentivizing customers to leave comments and write reviews through different platforms, in addressing the shortcomings of Hai Di Lao's marketing efforts. This paper aims to investigate the shortcomings of Haidilao's marketing strategies and propose effective solutions to address these issues. This research can provide insights and suggestions for catering companies to improve their marketing methods and ultimately increase their sales. The suggestions are beneficial for Haidilao to generate brand awareness, attract new customers, and increase customer loyalty. The paper argues that Hai Di Lao can improve its marketing strategy by investing in social media and app marketing, using online celebrities, incentivizing customers to leave comments and write reviews, and tailoring marketing efforts to specific user groups. By implementing these strategies, Hai Di Lao can increase brand awareness, customer loyalty, and ultimately, sales.
Lancme Brand Marketing Analysis
Authors: Han Jialin
Published: November 2023

Lancme is positioned as a high-end skin care brand under L'Oral Group and giving consumers a unique and exquisite experience. Lancme's success is inseparable from its successful marketing strategy and the unique advantages of the brand. This paper analyzes Lancme's few and exquisite product series by using 4p theory, which helps to distinguish the price of consumer groups, Lancme's successful use of media to promote its brand and the achievements it has made in "Double Eleven" and other promotional activities. It shows Lancme's high-end brand image and marketing methods, which are well known to consumers. At the same time, Lancme's marketing strategy has serious product price fluctuations and product composition homogeneity. This paper holds that Lancme should keep its price stable by constantly updating its products, and keep improving its technology and ingredients to maintain its uniqueness. Through the in-depth analysis of Lancme marketing strategy, this paper provides a reference for other brand marketing.
The Economic Impact of Canada's Aging Population
Authors: Chen Luyao , Li Qilong
Published: November 2023

Canada is a country with an aging population, especially in cities with small populations, such as Winnipeg and Yukon. The aging population trend is a double-edged sword, as it has both benefits and drawbacks. The downside is that it leads to a number of economic problems, including a reduced workforce and increased health care costs, while the upside is that it can boost demand for specific services, such as nursing homes and hospitals. Specifically, the paper aims to examine the factors that contribute to Canada's aging population trend and its effect on the workforce in these cities, including the retirement of baby boomers and declining birth rates. Also, it investigated the economic implications of an aging population, such as reduced labor supply and increased healthcare and insurance costs. Additionally, assessing the impact of population aging on these urban emerging industries and identifying potential policy solutions to mitigate the negative economic impact of population aging are presented in detail to provide readers with a clear framework. It can be inferred that the aging population trend in Canada is a complex issue that has both benefits and drawbacks. While it may boost demand for specific services, such as nursing homes and hospitals, it can also lead to a decline in the labor supply, increased healthcare costs, and challenges for emerging industries in smaller cities. It is important to study the impact of Canada's aging population trends on the economy to inform policy decisions aimed at promoting economic growth and stability in the face of demographic change.
Analysis on the Development Value of Curatorial Commerce
Authors: Chen Chen , Teng Kailin , Xie Kexin
Published: November 2023

The rapid changes in the development of contemporary society drive exhibitions to create more diversified ideas and ways to cope with the needs of different audiences. In the field of curation, the diversification of ideology and artistic resources is also presented. Commercial curation is a mode of production significance in the field of curation, which leads to the constant elimination of the boundary between art and business. More and more exhibitions are connected with commercial activities. For the modern society with increasingly vigorous material and cultural demands, curation plays an essential role in the transmission of culture and spirit. The space presenting 'artistic works' and 'artistic activities' combined with the drive of the capital market and commercial curatorial exhibition has enough prospects for development. Curatorial commerce integrates aesthetics into people's life, which combines characteristics of The Times and science and technology. However, it the success of curatorial commercialization needs the curators' correct planning to improve the art collection's universality and not let the curators deviate from the focus and become overly commercialized. At the same time, this requires calling on the world to respect human intellectual property rights.
Research on Branding and Cross-Cultural Communication Based on Chinese Culture --Taking Florasis as an Example
Authors: Xiong Weijie
Published: November 2023

In recent years, Chinese cultural elements have become an important element for Chinese brands to rely on in order to enter the world market. However, the use of this element is still a major challenge for the new Chinese brands. The rise of Chinese brands in the global market has been the focus of many scholars and practitioners. This paper uses surveys, literature research, and case study methods to draw up cross-cultural communication strategies that are culturally appropriate for China. It is necessary to maintain the brands core culture in a changing market environment and adapt the product strategy to the local culture of different markets to appeal to a wider audience. However, the laws of the market in new scenarios cannot be studied and generalised by simple conjectures and individual cases, and many of the details and conjectures have not been tested in this paper. Therefore, this paper is more interested in providing new ideas and basic theoretical support for Chinese cultural brands with cross-cultural communication needs, while more in-depth theories will need to be developed and studied in the future.
JD Logistics Acquisition of Deppon Express: A Case Study Based on SWOT Analysis
Authors: Zhou Yinuo
Published: November 2023

JD Logistics and Deppon Express, both leading express delivery and logistics service providers in China, chose to cooperate in March 2022. While JD Logistics acquired Deppon Express, the two companies maintained independent operations. Based on JD Logistics' acquisition of Deppon Express, this paper will use SWOT analysis to analyze the operating conditions and market status of the two companies before and after the acquisition, and conclude that the strengths of the two companies after the acquisition are to make up for the shortcomings and increase the market share, the weaknesses are the uncertain profit model, and the opportunities are the changes in the logistics industry pattern and the development of green logistics. The threats include the risk of resource integration and the threat of competitors, and from this, the following suggestions are put forward for the future development of the two companies: accelerate resource integration, establish a new profit model, and accelerate the upgrading of the industrial chain.
Audi Chinas Sustainability Initiatives: Aligning with Chinas Environmental Policies
Authors: Pan Yili , Xiang Haotian
Published: November 2023

Under the background of China's automobile market where the concept of environmental protection prevails, the representative traditional fuel vehicle company Audi is used to discuss the relationship between fuel vehicle companies and China's sustainable development policies. The purpose is to discover how traditional car companies should change their status quo in the twilight Chinese market of fuel vehicles. First, it is important to recognize the importance of China's sustainable development policy and corporate social responsibility and the government's high regard for it. The paper then examines Audi China's sustainability initiatives, including its efforts to reduce carbon emissions, improve energy efficiency, and promote electric vehicles. And this article also puts forward some suggestions on the measures that Audi China can take to deal with these challenges. And summed up the changes that Audi China should make under the environmental protection concept of the Chinese market.
The Impact of Carbon-neutral Planning on China's Economy
Authors: Zheng Yingjie
Published: November 2023

After China put forward the development goal of carbon neutralization and peak carbon, new energy power such as wind power, hydroelectric power, and solar power are undergoing booming development. The plan of carbon neutrality not only has environmental values but also has great economic values for Chinas economy. This paper will study the topic from the following aspects: Literature review, carbon neutrality development in China, potential impacts of carbon neutrality on the Chinese economy, and the economic impact outlook. The transition to carbon neutrality brings great benefits for China despite its challenges. This study focuses especially on new energy resources by analyzing the real changes that took place in China in recent years on the way to achieve carbon neutrality. Given the fact that China is still in a critical stage of development, energy storage is of great importance to China. It is no doubt that Chinas transition to new energy resources is a huge driver for its economic growth and economic boom.
Green Courtyard Residential Areas: Exploring the Spatial Pattern of London Suburban Residential Areas Integrating Public Green Spaces and Living Spaces
Authors: Zheng Ziang , Wang Xiangyi
Published: November 2023

The highly restrictive Green Belt policy in London, United Kingdom has created a dichotomy between living environments and natural surroundings, posing challenges to urban development. In an attempt to alleviate this situation, this study focuses on the New Barnet residential area, located adjacent to the Green Belt, and summarizes the issues faced by the residential area based on field investigations. Subsequently, the integration of urban living spaces and natural spaces is emphasized from three spatial scales, proposing and elucidating the spatial pattern of Green Courtyard Residential Areas. Lastly, based on three issues related to the sites original condition, the outcomes of the renewal are presented. Quantitative comparative analysis is conducted on the data before and after the renewal of green spaces and residential buildings, followed by a feasibility analysis of the renewal scheme. The proposal of Green Courtyard Residential Areas provides a potential solution to reconcile the juxtaposition of living spaces and green spaces in London.
Tencents Success in Video Streaming: An Economic Theory-based Analysis
Authors: Zhou Haoyuan
Published: November 2023

With the rise of internet technology and the popularity of mobile devices, the video industry has become an increasingly important part of the global entertainment landscape. This paper discusses the pricing strategy of Tencent in the video streaming industry. The paper states that Tencent has used the Bertrand Model to set prices equal to marginal costs to attract customers and expand its market share. However, in the case of Tencent Videos subscription price hike, the Cournot Model may be more applicable as the firm assumes that customers will continue to subscribe during the pandemic period. Despite the subscription price increase, the change in the price would be larger than the change in demand, leading to higher profits. The article also discusses the increase in demand for Tencent Video memberships and the factors contributing to it. From a game theory perspective, Tencent and its members can be modeled as playing a classic prisoners dilemma game. Finally, the article discusses the opportunity cost for consumers and the concerns regarding the fairness of the increase in membership fees. This paper also utilizes the SWOT analysis.
The Stock Price Changes and Performance of JD after Second Listing in Hong Kong
Authors: Yang Ziqian
Published: November 2023

In recent years, the trend of Chinese concept stocks returning to Hong Kong stocks market has been continuously strengthening due to multiple factors. This article analyzes the changes of JD's stock price after its second listing, as well as its financial performance after its second listing. According to the analysis, the changes in costs and benefits of JD after its second listing can to some extent explain the changes in its stock price after its second listing. In addition, this study investigates the macro market environment of JD after its second listing, and finds that bearish factors such as the power game between the Chinese and American governments and the Chinese government's antitrust policies for Internet industry also affect JD's stock price. Overall, this study to some extent supplements the current research gap and provides suggestions for other Chinese concept stocks planning to return to the Hong Kong stock market in the future.
The Research on the Influence of Fast Fashion Brands' Social Responsibility on Consumers' Purchase Intention: Taking H&M as an Example
Authors: Tian Tian
Published: November 2023

Fast fashion companies are renowned for offering "affordable, fast, and fashionable" clothing, providing more consumers access to affordable fashion. With the advancement of corporate social responsibility globalization, more and more consumers are also concerned about the corporate social responsibility of fast fashion brands. Taking H&M Group's corporate social responsibility as an example, this paper examined the relationship between Chinese consumers' purchase intention and CSR, discussed the critical considerations for consumers to make purchase decisions for fast fashion products, reviewed the pertinent research on fast fashion, CSR, and elaborated on the interplay between the three and how they affect one another, with the hope of advancing the field of corporate social responsibility research in developing countries. The empirical findings of this study can aid decision makers in comprehending the attitudes of Chinese consumers toward corporate social responsibility, encouraging businesses to actively implement social responsibility strategies and assisting businesses in carrying out corporate social responsibility marketing. The 92 valid questionnaires collected in this study's questionnaire survey yielded the following findings: due to individual variances, the CSR of fast fashion brands affects consumers differently in China. Corporate social responsibility is crucial and can in some cases help to control consumers' intentions to make purchases.
Analysis of the Development of China Investment Banks
Authors: Liu Yipeng
Published: November 2023

The investment banking industry is an important component of the financial industry, and investment banks are extensively involved in various aspects of social and economic development. Therefore, researches focusing on in-vestment banks are necessary and important. This study will conduct an in-depth exploration of the history of China's investment banking industry, in-cluding each development phase, changes in market size, major reasons for development, and predictions and analysis of future development. It will al-so compare the development of investment banks in Western developed countries to provide experience for the future development of China's in-vestment banks. In addition, the article will predict and look forward to the future development of China's investment banking industry at the end. It is believed that through the analysis of the past and the absorption of advanced foreign experience, one can better understand the driving force of China's investment banking industry and the challenges and opportunities it may face in the future. These results shed light on guiding further exploration of in-vesting banks.
Analysis of Disneys Acquisition of 21st Century Fox
Authors: Duan Xinyan , Rong Junjie
Published: November 2023

Disney has recently made a momentous announcement regarding its acquisition of 21st Century Fox, a deal that is poised to revolutionize the entertainment industry. Valued at a staggering $71.3 billion, this acquisition will grant Disney control over Foxs film and television studios, cable networks, and international assets. With the addition of Foxs assets, Disney will emerge as an even more dominant force in the entertainment industry, boasting a vast library of content and a formidable presence in both film and television. This study will offer a comprehensive analysis of the acquisition. With fewer major players in the market, there are concerns about the impact on competition and the potential for increased prices for consumers. However, Disney has stated that the acquisition will enable it to better compete with new industry players, such as Netflix and Amazon. By merging its own content with that of Fox, it will be able to offer a more comprehensive streaming service, which is becoming increasingly vital in the era of cord-cutting. Overall, the acquisition of 21st Century Fox by Disney is a momentous development in the entertainment industry, with far-reaching implications for both companies and consumers. While there are concerns about the impact on competition, the deal is likely to bolster Disneys position in the market and enhance its ability to compete with new industry players.
Study on the Evaluation of Financial Risks of Zhongbai Group in the Post-epidemic Era
Authors: Shi Yutong
Published: November 2023

With the rapid development of the economy and changes in consumer demand, personalized consumption has gradually become popular. With the advancement of technology, the development of e-commerce is becoming increasingly significant, while also squeezing out some markets in the retail industry, which makes the development of the retail industry more difficult and competition more intense. For the complicated environment and market change, retail industry is experiencing a big revolution. In this case, it is easy to have financial risks, and it is particularly important to evaluate and prevent the financial risks. This paper takes Zhongbai Group as an example to conduct financial risk research, especially with regards to the impact of COVID-19. Based on the actual situation of the group in the past 5 years, the author can make reasonable predictions for the future of Zhongbai. The author also sums up the experience of other outstanding companies and then make a progress on it, which will also boost domestic retail industry development.
Assessment on the Banking Risk Management under COVID-19
Authors: Rong Chenxing
Published: November 2023

This essay explores how the banking industry in the UK has cooperated with the restoration of economic policies to stabilize the financial situation after the COVID-19 pandemic. It also analyzes how banks manage risks to prevent bankruptcy, specifically focusing on interest rate risk, credit risk, and market risk. The study uses the financial status and measures of the five major banks in the UK in 2020 and considers the impact of the pandemic, economic recession, and the Russian-Ukrainian war. The findings suggest that in order to deal with the coming risks, the banking industry needs to take several measures. In order to have a cushion to withstand possible losses, banks must first maintain appropriate core capital. Secondly, asset quality needs to be stable, which can be achieved through effective credit risk management. Thirdly, banks should focus on increasing interest rate income, as interest rates are likely to rise in the coming years. Finally, it is essential to actively manage risks, including market risks, to mitigate the potential impact of external events on the industry.
Analysis of Cosmetic Pricing Strategies in the Online Environment
Authors: Liu Tong
Published: November 2023

In recent years, the development of the internet has entered a new era, and online shopping has also achieved widespread popularity. In the online environment, the choices of cosmetics have become more diverse, and competition among various products has become more intense. Cosmetics companies need to adopt corresponding pricing strategies to help them achieve greater economic benefits. In order to explore the pricing strategy of cosmetics under the online environment and help cosmetics enterprises to better adopt cosmetics marketing, this paper analyses consumer psychology in their consumption choices and combines the general laws of cosmetics pricing in online marketing. It is found that behavioral economics theories such as mental accounting, loss aversion, frame effect and anchoring effect are widely used in commodity pricing. It affects consumers choices of cosmetics. The paper concludes that cosmetics can be priced through low-priced penetration, brand effect, and tiered pricing in the online environment, helping cosmetics companies better carry out marketing activities in the online environment and promoting further development of the cosmetics industry.
Analysis on the Development Strategy of Starbucks' Layout in Third and Fourth Tier Cities in China
Authors: Li Daiqi , Sun Bai , Zhou Shixiang
Published: November 2023

Recent surveys found that the stores of Starbucks are mostly located in first and second tier cities in China and its objective customers are high income earners. However, in its 2025 expansion plan, the main objective of Starbucks is to enter low tier cities in China due to the high consumption potential in those cities. In order to help Starbucks achieve its plan, this paper will use the SWOT model to analysis internal strength and weakness, external opportunities and threats of Starbucks. The paper found that Starbucks has high user viscosity, strong monopoly power and financial capacity. Besides, the economic conditions in low tier cities are also beneficial to Starbucks such as low cost on daily life bringing out higher level of disposable income and increasing demand for coffee. In the contrast, we found that Starbucks has several problems such as inefficient chain of command, cost pressure due to large investment on digital technology and poor product differentiation. Whats worse, there is fierce battle among other brands and undeveloped consumption concept in the low tier cities. According to the analysis above, we suggest that Starbucks should adopt some strategies such as price discrimination strategy, making product differentiation, increasing investment in digitization and new retail, enhancing the brand influence, seeking for new suppliers with lower prices, shutting down underperforming stores and making improvement on quality of product, service and environment.
Application of ARIMA in Mean-Variance Portfolio Optimization
Authors: Yang Wanlin
Published: November 2023

The stock market often carries investment risks, and portfolio investment can to some extent reduce investment risk, helping investors to achieve certain goal in the financial market. In this paper, stock data from March 15th, 2022, to March 20th, 2023, is collected, and the ARIMA prediction model is ap-plied in the mean-variance framework for constructing optimized portfolios. The results are summarized as follows. First, the data passed the white noise test and was used to conduct ARIMA prediction. The residual sequence of the prediction results is stable, and the model performance is good. Then, the minimum-variance model and the maximum Sharpe ratio model are imple-mented according to the predicted data. Ping An Insurance has the largest weight in the minimum variance model, and Baosteel has the largest weight in the maximum Sharpe ratio model. Overall, the result in this paper provides insightful point for financial investors.