The alleviation of information poverty in a selected small-scale farming community in KwaZulu-Natal
Authors:   , Zondi Nombuso Phamela 
Published: June 2023

Information is crucial to human development, yet crucial as it is, rural communities are experiencing information poverty. It is recognized that rural South Africans who survive on the main through farming are confronted by information poverty as a significant barrier to their development. Access to information has been identified as one of the most significant barriers confronting rural small-scale farmers. The problem of information poverty in rural small-scale farming communities is a critical issue that must be addressed if a country desires to develop. This study therefore examined the alleviation information poverty in a selected small-scale farming community in Kwazulu-Natal. The objectives of the study were to establish the information needs of the selected small-scale farmers, determine factors that influence information poverty for the selected small-scale farmers, ascertain whether the selected small-scale farmers are information poor in accordance with Chatman's (1996) information poverty theory and to determine the strategies employed and needed by the selected small-scale farmers to address information needs for the aim of alleviating information poverty.The study was guided by Elfreda Chatman's (1996) Theory of Information Poverty which views information poverty, as situations in which people are hesitant to disclose or seek for assistance for needed information because they feel isolated. An interpretive paradigm employing qualitative research in an exploratory research design was adopted. The population targeted was rural small-scale farmers of ward thirteen in Swayimane, KwaZulu-Natal. In the absence of a sampling frame, the study employed purposive and convenience sampling methods. Data yielded from three focus groups was analysed using thematic analysis. The study found that small-scale farmers’ information needs were chiefly crop soil requirements, market information, and guidance on livestock production and maintenance. Furthermore, adult education, ICTs, and library services were important needs for both young and older members of the community. The findings indicate that the information poverty faced by rural small-scale farmers is influenced by several factors. Among the factors were low family income brought by a lack of employment opportunities, rural small-scale farmers' isolation from essential services, a lack of government intervention, and small-scale farmers’ cultural beliefs deemed to be backward. The findings showed that rural small-scale farmers distrust information they receive from outsiders, which is consistent with Chatman's theory of Information Poverty that individuals who are information poor mistrust outsiders. The findings, however, contradict Chatman's claims that informationpoor people are averse to sharing their needs with outsiders. The study revealed that rural small-scale farmers rely heavily on agricultural advisors, seasoned farmers, radio, and word of mouth for information. With regards to the strategies needed by small-scale farmers to address information poverty, the study found that government intervention, easy access to the internet, and an increase in the number of agricultural advisors were crucial. The study recommends increasing the number of agricultural advisors to provide small-scale farmers with more immediate support; establishing a library facility to offer library services to fill information gaps; adding more agricultural programs on radio and television to cover a wide range of small- scale farmers informational needs; offering ABET programs to reduce illiteracy among rural small-scale farmers; development of commercial centers in rural farming communities to improve rural small-scale farmer access to markets; government intervention in educating rural small-scale farmers on modern agricultural practices and on methods of obtaining agricultural information.