bluuebunny/crossref_metadata_2025 huggingface dataset:
WILD BIRDS TRADED IN THE CENTRAL COASTAL PROVINCES, VIETNAM
Authors: Thang Ho , Trung Le Nguyen Thoi , Hung Le Manh , Hoa Nguyen Ngoc , Thach Nguyen Dang , Giang Ho Thi Cam
Published: February 2025

Wild bird trade in Vietnam has been widespread. From July 2023 to April 2024, a total of 35 bird shops and markets were surveyed in 5 Central Coast provinces including Thua Thien Hue, Da Nang, Quang Nam, Binh Dinh and Khanh Hoa. A total of 1,601 individuals belonging to 9 orders, 20 families and 53 species were recorded. Among the recorded species, 12 species are listed in the IUCN Red List (2024) and Decree No. 84/2021/ND-CP of the Government of Viet Nam. The results showed that the bird trading in the Central Coast provinces includes 3 different types: fixed pet bird shops (25 shops, accounting for 71.42%), vendors (08 locations accounting for 22.86%) and two locations selling released birds (5.72%). The prices are variable for each different species group: the released bird group had the lowest fluctuation ranging from 7,000 to 15,000 VND per individuals, the songbirds had the largest fluctuation from 50,000 to 2,500,000 VND, and the group for food (mainly migratory waterfowls) ranges from 30,000 – 300,000 VND. It is necessary to propose and implement solutions to limit and end the wild bird trades in the region as well as in Vietnam.
PHÂN LẬP VÀ ĐÁNH GIÁ HOẠT TÍNH CHỐNG OXY HOÁ CÁC HỢP CHẤT TRONG PHÂN ĐOẠN ETHYL ACETATE CỦA LÁ BÙ DẺ (Uvaria rufa (Dunal) Blume - Annonaceae)
Authors: Trần Thị Minh Tâm , Huỳnh Ngọc Thuỵ
Published: February 2025

Bù dẻ (Uvaria rufa (Dunal) Blume) được sử dụng độc vị cho phụ nữ sau sinh ở một số cơ sở khám chữa bệnh y học cổ truyền ở Bình Dương. Đề tài này được thực hiện nhằm phân lập các chất có tác dụng chống oxy hoá trong lá Bù dẻ để góp phần sử dụng dược liệu này hiệu quả hơn. Lá cây Bù dẻ (Uvaria rufa (Dunal) Blume) được tiến hành chiết xuất và phân lập theo các phương pháp sắc ký thường quy, xác định cấu trúc các chất tinh khiết bằng phổ tử ngoại khả kiến (UV-Vis) phổ khối (MS) và phổ cộng hưởng từ hạt nhân (NMR). Hoạt tính chống oxy hóa (HTCO) thực hiện theo phương pháp dập tắt gốc tự do DPPH (2,2-diphenyl-1-picrylhydrazyl) trên đĩa 96 giếng . Kết qủa thu được 2 chất trong phân đoạn ethyl acetate là isoquercitrin và rutin có hoạt tính chống oxy với giá trị IC50 lần lượt là 3,33 µM và 16,42 µM. Các kết quả này sẽ là cơ sở để tiếp tục xác định các hoạt tính sinh học khác của cây Bù dẻ.
GIẢI PHÁP THƯƠNG MẠI HÓA SÁNG CHẾ CHO DOANH NGHIỆP Ở MIỀN TRUNG VÀ TÂY NGUYÊN, VIỆT NAM
Authors: Đỗ Thị Diện
Published: February 2025

Giai đoạn sáng chế ra đời đến ứng dụng vào đời sống sản xuất là một quá trình khó khăn và thử thách đối với danh nghiệp có sáng chế được cấp bằng độc quyền (patent). Việc hiểu biết về sáng chế và thương mại hóa sáng chế sẽ giúp bảo đảm được quyền lợi tuyệt đối trong quá trình khai thác, chuyển giao, sử dụng sáng chế trong các doanh nghiệp đạt hiệu quả cao hơn. Mục tiêu của bài báo là tìm hiểu về sáng chế, hình thức các bước thương mại hoá sáng chế của một số doanh nghiệp ở miền Trung và Tây nguyên. Bên cạnh đó, thực tiễn hoạt động thương mại hoá sáng chế ở một số lĩnh vực tiêu biểu từ các doanh nghiệp cũng được nghiên cứu. Bài báo đưa ra một số giải pháp thương mại hóa sáng chế nhằm góp phần vào việc tạo ra sự phát triển vững mạnh cho các doanh nghiệp.
Từ khoá: Mô hình; Thương mại hoá sáng chế; Doanh nghiệp; miền Trung và Tây Nguyên
ĐÁNH GIÁ TÍNH HIỆU QUẢ CÁC HỌC PHẦN TRONG CHƯƠNG TRÌNH ĐÀO TẠO NGÀNH NGÔN NGỮ TRUNG QUỐC TRÊN CƠ SỞ PHẢN HỒI CỦA NGƯỜI HỌC
Authors: Võ Trung Định
Published: February 2025

Chương trình đào tạo (CTĐT) là khâu quan trọng nhất trong quá trình giáo dục đào tạo ở bậc đại học. Đánh giá CTĐT trong giáo dục đóng một vai trò quan trọng trong toàn bộ quá trình xây dựng và phát triển chương trình. Thông qua công tác đánh giá sẽ thấy được chất lượng và hiệu quả của một CTĐT. Tính hiệu quả của một CTĐT được đánh giá trên nhiều khía cạnh, trong đó việc thu thập thông tin phản hồi của các bên liên quan được sử dụng làm căn cứ để thiết kế và phát triển chương trình dạy học. Bài báo bước đầu đánh giá tính hiệu quả của CTĐT ngành Ngôn ngữ Trung Quốc trên cơ sở khảo sát ý kiến phản hồi của người học về các học phần trong ngành học và các chuyên ngành liên quan, từ đó đề xuất bổ sung, chỉnh sửa, cập nhật CTĐT phù hợp với định hướng nghề nghiệp thời kỳ mới.
THỰC TRẠNH VÀ GIẢI PHÁP NÂNG CAO CHẤT LƯỢNG BAN HÀNH VĂN BẢN HÀNH CHÍNH TRONG QUẢN LÝ, ĐIỀU HÀNH Ở ĐẠI HỌC HUẾ
Authors: Hòa Nguyễn Văn
Published: February 2025

Ban hành văn bản hành chính là một việc làm thường xuyên và quan trọng, trực tiếp quyết định chất lượng lãnh đạo, quản lý, điều hành của một cơ quan, tổ chức. Đại học Huế là đại học hai cấp, trong quá trình lãnh đạo và quản lý, điều hành các đơn vị thành viên, đơn vị thuộc và trực thuộc cần ban hành nhiều văn bản trên nhiều lĩnh vực.
Trong những năm qua, hầu hết các văn bản Đại học Huế ban hành đã bảo đảm đúng thẩm quyền, trình tự, thủ tục, hình thức, thể thức và kỹ thuật trình bày theo quy định của pháp luật. Tuy nhiên, qua thực tế kiểm tra thể thức và chỉnh sửa bản thảo văn bản đã cho thấy nhiều chuyên viên còn lúng túng; văn bản soạn thảo bộc lộ nhiều lỗi, sai sót. Nghiên cứu này sẽ thống kê, tổng hợp các lỗi trong các bản thảo văn bản do các chuyên viên soạn thảo, từ đó đối chiếu với các yêu cầu, quy định văn bản được ban hành để rút kinh nghiệm và đề xuất một số giải pháp cơ bản nhằm nâng cao chất lượng soạn thảo và ban hành văn bản hành chính ở Đại học Huế.
ON THE ADAPTATION AND SURPASSING IN HUE’S CULTURE
Authors: Tuệ Anh Nguyễn Hoàng
Published: February 2025

With the logic and historical methods, comparison, and contrast, in this article, the author clarifies that Hue’s culture belongs to the central cultural region, typical of Vietnam in the nineteenth century. Overcoming the unfavourable natural circumstances by adapting and surpassing, Hue’s culture became the narrative of the spiritual and material life of Vietnam’s last feudal dynasty. With positive values, Hue’s culture guarantees Hue’s identity. It is the energy source for the present and future development of Hue City in particular and Thua Thien Hue province in general.
DE-SANCTIFICATION IN FOLK BELIEFS OF CENTRAL VIETNAM: A QUALITATIVE STUDY ON TAOISM-RELATED RITUALS AND MAGIC
Authors: Nguyễn Đăng Hựu
Published: February 2025

This article examines the nature and dynamics of de-sanctification in Central Vietnamese folk beliefs through certain rituals and magic practices related to Taoism. Adopting a qualitative research approach, the study investigates the de-sanctification of worship, purification of impurities, and dissolution of spiritual relationships with supernatural forces to gain insights into the nature and dynamics of the sacred within the Central region's folk beliefs. This article highlights that the essence of the sacred is grounded in the relationship between physical or human forms and supernatural forces, and that de-sanctification is the act of changing or dissolving social links in folk religious beliefs. Through analyzing the rituals and magic involved, the article not only showcases the influence of Taoism in folk beliefs but also reveals their social function and role in providing spiritual security for the Vietnamese people in the Central region.
TỪ MƯỢN HÁN KINH TẾ THƯƠNG MẠI VỚI VẤN ĐỀ CHUYỂN DỊCH CỦA SINH VIÊN
Authors: Vo Thi Mai Hoa
Published: February 2025

Từ mượn Hán nói chung và từ mượn Hán kinh tế thương mại nói riêng là một loại từ đặc biệt, được sử dụng trong mọi phong cách ngôn ngữ, từ văn phong bác học đến văn phong đời thường. Tuy nhiên, dưới áp lực của đồng hóa, bản chất Hán đã bị biến đổi, đã tạo nên sự khác biệt giữa từ mượn Hán trong tiếng Việt với từ Hán tương đương trong tiếng Hán. Bài Viết trên cơ sở giới thiệu những đặc trưng của từ mượn Hán, tiến hành phân tích nguyên nhân dẫn đến lỗi sai của sinh viên khi chuyển dịch Việt Hán và  Hán Việt, đề xuất một số lưu ý liên quan đến từ mượn Hán kinh tế thương mại trong quá trình dạy dịch cho sinh viên.
ĐÁNH GIÁ VỀ HỆ THỐNG NHẬN DIỆN THƯƠNG HIỆU CỦA ĐẠI HỌC HUẾ VÀ NHỮNG GIẢI PHÁP HOÀN THIỆN
Authors: Trung Võ Quang
Published: February 2025

Xây dựng hệ thống nhận diện thương hiệu ngày nay không chỉ dành cho các doanh nghiệp trong kinh doanh sản phẩm mà còn mang tính cấp thiết đối với cả trong lĩnh vực giáo dục đào tạo. Việc tạo dựng hệ thống nhận diện thương hiệu có thể xem là một trong những mục tiêu quan trọng trong giáo dục để tạo nên thương hiệu đặc thù tại các đơn vị Đại học Vùng như hiện nay, trong đó có Đại học Huế.
Bài báo này nhằm mục đích đưa ra những cơ sở lý luận và thực tiễn của việc xây dựng hệ thống nhận diện thương hiệu cho một cơ sở giáo dục đào tạo đại học. Từ đó, đề xuất một số giải pháp định hướng nhằm góp phần hoàn thiện và quảng bá hệ thống nhận diện thương hiệu của Đại học Huế trên con đường hội nhập quốc tế.
PRE-SERVICE TEACHERS’ PERCEPTIONS OF CRITICAL THINKING BEFORE AND AFTER TAKING A COURSE ON CRITICAL THINKING IN ENGLISH LANGUAGE TEACHING
Authors: Nguyễn Bình Thị Thanh
Published: February 2025

With the benefits of critical thinking (CT) in language education, there has been a call for an explicit focus on CT in language teacher education. This study investigates pre-service teachers’ perceptions of a course named ‘Critical Thinking in English Language Teaching’, especially what changes they had after the course. The 2020-2021 cohort of pre-service teachers of an English Teacher Education program at Hue University of Foreign Languages and International Studies, Hue University were the participants of the study. Questionnaires and group interviews were used to collect the data about the pre-service teachers’ perceptions of CT and CT teaching before and after the course. The findings showed that the participants reported a change in their understanding of CT. They reported more confidence in the pedagogical aspects of CT instruction. The study contributes to the literature about the effectiveness of the infusion approach to CT instruction from pre-service language teachers’ perspectives and proposes some implications for a similar course on CT in the English language teaching context.
CHƯƠNG TRÌNH 14 ĐIỂM CỦA HOA KỲ (1918) VỚI PHONG TRÀO CÁCH MẠNG TRIỀU TIÊN, TRUNG QUỐC VÀ VIỆT NAM SAU CHIẾN TRANH THẾ GIỚI THỨ NHẤT
Authors: Hiếu Lê Nam Trung
Published: February 2025

Quyền dân tộc tự quyết và sự bình đẳng giữa các quốc gia là những lý tưởng cao đẹp được Tổng thống Hoa Kỳ Woodrow Wilson công khai nêu ra trong Chương trình 14 điểm vào năm 1918. Chính sách này đã được các dân tộc đang chịu ách thuộc địa chào đón ở và tạo ra một làn sóng cách mạng ngay sau Chiến tranh Thế giới thứ nhất. Các dân tộc đang chịu áp bức ở châu Á như Việt Nam, Thái Lan, Triều Tiên, Trung Quốc đã tìm tới Hoa Kỳ như là một chỗ dựa cho cuộc đấu tranh giải phóng dân tộc và giành bình quyền giữa các quốc gia của chính mình. Tuy nhiên, Hoa Kỳ đã không tỏ ra kiên định với những lý tưởng tiếng là hướng đến hòa bình và dân chủ ấy và ngả sang đường lối đối ngoại thực dụng tránh gây ra căng thẳng với các nước đế quốc. Sự thật này một mặt đã làm nản lòng các dân tộc thuộc địa đang chịu áp bức về thiện chí của Hoa Kỳ, một mặt đã làm sụp đổ ý tưởng về một trật tự quốc tế mới hướng tới hòa bình, ổn định lâu dài.
PHÁP LUẬT VỀ TRÁCH NHIỆM BỒI THƯỜNG THIỆT HẠI DO HÀNH VI GÂY Ô NHIỄM MÔI TRƯỜNG CỦA DOANH NGHIỆP TẠI VIỆT NAM
Authors: Nguyễn Duy Phương
Published: February 2025

Nhà nước Việt Nam đã ban hành nhiều văn bản pháp luật quy định về trách nhiệm bồi thường thiệt hại (BTTH) do hành vi gây ô nhiễm môi trường (ÔNMT) của doanh nghiệp. Đặc biệt, gần đây là Bộ luật Dân sự (BLDS) năm 2015, Luật Bảo vệ môi trường (BVMT) năm 2020, Nghị định 08/2022/NĐ-CP hướng dẫn Luật BVMT... Những văn bản quy phạm nói trên bước đầu đã tạo cơ sở pháp lý quan trọng để truy cứu trách nhiệm BTTH do hành vi làm ÔNMT của doanh nghiệp. Tuy nhiên, các quy định về BTTH do hành vi làm ÔNMT của doanh nghiệp hiện vẫn còn dừng lại ở mức quy định chung, mang tính nguyên tắc, gây khó khăn cho việc giải quyết các yêu cầu BTTH. Do đó, qua bài viết này tác giả sẽ phân tích, đánh giá thực trạng pháp luật chỉ ra những điểm hạn chế của pháp luật, từ đó đưa các giải pháp nhằm hoàn thiện pháp luật về trách nhiệm BTTH do hành vi gây ÔNMT của doanh nghiệp.
TRÁCH NHIỆM CỦA CƠ QUAN QUẢN LÝ NHÀ NƯỚC TRONG BẢO VỆ QUYỀN LỢI NGƯỜI TIÊU DÙNG TRONG LĨNH VỰC DƯỢC PHẨM
Authors: Nguyễn Hữu Trị
Published: February 2025

Hiện nay, các hoạt động sản xuất, kinh doanh, cung cấp và mua bán dược phẩm ngày càng phát triển và diễn ra với số lượng lớn. Thực tiễn đã phát sinh nhiều vấn đề liên quan đến bảo vệ quyền lợi người tiêu dùng trong lĩnh vực dược phẩm, đặc biệt là trong khoảng thời gian diễn ra đại dịch Covid – 19 vừa qua. Điều này đòi hỏi các cơ quan quản lý nhà nước phải có trách nhiệm hơn nữa trong việc bảo vệ quyền lợi người tiêu dùng nói chung và bảo vệ quyền lợi người tiêu dùng trong lĩnh vực dược phẩm nói riêng. Trong phạm vi bài viết, tác giả sẽ tập trung phân tích các quy định pháp luật về trách nhiệm của cơ quan quản lý nhà nước trong bảo vệ quyền lợi người tiêu dùng trong lĩnh vực dược phẩm, thực tiễn thi hành và đưa ra một số kiến nghị nhằm hoàn thiện và nâng cao hiệu quả thi hành các quy định pháp luật về vấn đề này.
Nghiên cứu chế tạo vật liệu đồng xốp gia cường ống nanô cácbon định hướng ứng dụng trong chuyển hóa quang nhiệt
Authors: Nghĩa Nguyễn Phan Đức , Hiền Nguyễn Thị Minh , Phượng Mai Thị , Hậu Trần Văn , Anh Nguyễn Thị Vân , Trung Trần Bảo , Phương Đoàn Đình , Smorygo Oleg , Thắng Bùi Hùng
Published: February 2025

Trong nghiên cứu này, đồng giải quyết bằng vật liệu ống nano carbon (Cu-CNT) đã được tổng hợp bằng phương pháp lắng đọng hơi hóa học (CVD). Kết quả cho thấy mức độ phủ tăng cường của ống nano carbon tăng lên khi thời gian tăng cường tăng lên. Phổ Raman cho thuê các pic đặc biệt của CNT. Với CVD thời gian là 30 phút, CNT tăng trưởng có ý nghĩa hơn, với mật độ cao hơn bao phủ toàn bộ bề mặt của Cu nhẹ. Vì vậy, với các mẫu khác, vật liệu tổng hợp có thời gian tăng trưởng 30 phút cho thấy khả năng hấp thụ ánh sáng cao nhất trong khả năng kiến ​​trúc phổ biến. Tỷ lệ hấp thụ trung bình của mẫu là 93,2%, cao hơn 15,1% so với mẫu Cu-CNT 15 phút, cao hơn 36,9% so với mẫu đồng tiền và cao hơn 57,6% so với mẫu đồng rắn. Những kết quả bước đầu này chứng tỏ tiềm năng ứng dụng của vật liệu composite Cu-CNT trong chuyển hóa quang nhiệt.
SCREENING OF GROWTH PROMOTING ENTOPHYTIC BACTERIA FOR SALINITY STRESS TOLERANCE
Authors: Hussain Sayed Dildar , Hussain Javid , Ali Wajid , Haider Zeeshan
Published: February 2025

Saline soil is characterized by a high concentration of salts, primarily sodium chloride. It is commonly found in dry and semiarid regions, coastal areas, and locations with elevated salt levels in the parent material. The presence of salinity in soil can have detrimental effects on plant growth, as the excessive salt content interferes with the plant’s ability to absorb water and nutrients. This osmotic imbalance makes it challenging for plants to extract water from the soil, negatively impacting their growth. In Pakistan, salinity poses a significant challenge in agriculture, affecting approximately 6.6 million hectares of land. To address this issue, a study was conducted with the main objectives of identifying endophytic bacteria and determining their threshold level of tolerance to high salinity stress. The researchers employed various techniques, including the isolation of endophytic bacteria on L.B media plates, morphological assessments of bacteria, salt tolerance isolation techniques, and biochemical methods.The results of the study revealed that the endophytic bacteria isolated could withstand salinity stress levels of up to 1700mM, which represents their maximum capacity to handle such conditions. After 24 hours of incubation, changes in colony color, diameter, status, and appearance were observed. The biochemical analysis demonstrated positive catalase activity, indicated by the formation of bubbles in a liquid form, as well as a change in the color of the solution.In conclusion, the study highlights the potential of endophytic bacteria as beneficial tools for enhancing plant.
BUILDING THE PUBLIC TRANSPORTATION SYSTEM IN LIBYA
Authors: Khalil Rabia Almahdi Ali
Published: February 2025

Traffic congestion resulting from the escalation in the number of vehicles in cities, as a result of the increase in population and building density, requires the provision of appropriate infrastructure, especially transportation and logistics systems, that meet the necessary needs of the population, to meet the current multiple challenges, through the introduction of various means of transportation. This is done according to plans that complement each other, such as using environments that encourage pedestrians and cycling and their own lanes, light rail, metro, rapid buses, in addition to public transport buses and others, through the development of high-level road projects, such as annual and main roads and others, in a way Integrated with city planning, and adopting modern technology such as smart applications in transportation, which will facilitate access and participation in developing the city, and achieving transportation integration. Therefore, the research problem is that there is no clear vision of the developments in transportation systems that have increased over time, whether public transportation systems or private transportation, which should be made possible through sustainable planning and design standards in cities. The importance of research is highlighted in trying to diagnose the obstacles of current transportation systems and their contemporary developments, and trying to evaluate them and maximize their potential by applying international standards and approved studies in this field.
INDUSTRIAL APPLICATIONS OF FILTER AIDS
Authors: Zambare Vasudeo
Published: February 2025

Filter aids is a salicaceous inert material for separation of liquid and particulate matters. In general filter aids are obtained from mining where diatomaceous earth and perlite are dominantly used as filter aids for industrial applications. The filter aid has important properties of its rigidness, chemically inertness, insoluble, porous, high permeability, and remove finest particles at high rate. Due to its good stability, less impurities, it is on high demand for separation of high purity products of food, beverages and pharmaceutical industries.
MACHINE LEARNING ALGORITHMS IN PREDICTIVE MARKETING: A COMPREHENSIVE REVIEW
Authors: Adaga Ejuma Martha , Egieya Zainab Efe , Farayola Oluwatoyin Ajoke , Abdul Adekunle Abiola , Abrahams Temitayo Oluwaseun
Published: February 2025

This review paper presents a comprehensive examination of the application of machine learning algorithms in the realm of predictive marketing. The core objective is to provide a thorough overview of how various machine learning techniques are employed to forecast consumer behavior, market trends, and sales outcomes, thereby enhancing marketing strategies. Our methodology involves a detailed survey of peer-reviewed articles, industry reports, and case studies, categorizing machine learning techniques into supervised, unsupervised, and reinforcement learning, and their respective roles in predictive marketing. Key findings from the review indicate that machine learning algorithms have significantly transformed predictive marketing. Supervised learning, especially regression and classification models, has been instrumental in accurate sales forecasting and customer response modeling. Unsupervised learning techniques, including clustering and association algorithms, are pivotal in effective customer segmentation and market basket analysis. Reinforcement learning is identified as an emerging trend with potential in areas like real-time bidding and personalized content delivery. The paper concludes that machine learning offers substantial benefits in predictive marketing, yet it also brings forth challenges such as ethical concerns, data privacy issues, and the complexity of managing large datasets. The review suggests future research directions, emphasizing the need for developing more robust, ethical, and transparent machine learning models and exploring the integration of various techniques for improved predictive capabilities. This paper serves as a valuable resource for academics and practitioners in understanding the current landscape and future potential of machine learning in predictive marketing.
BIG DATA ANALYTICS: A REVIEW OF ITS TRANSFORMATIVE ROLE IN MODERN BUSINESS INTELLIGENCE
Authors: Usman Favour Oluwadamilare , Tubokirifuruar Tula Sunday , Oyeyemi Oluwaseun Peter , Ibeh Chidera Victoria , Daraojimba Onyeka Henry , Etukudoh Emmanuel Augustine
Published: February 2025

In the dynamic landscape of modern business intelligence, Big Data Analytics has emerged as a transformative force, reshaping the way organizations derive insights from vast and diverse datasets; this paper provides a concise overview of the key themes explored in the comprehensive review of Big Data Analytics and its impact on modern business intelligence, representing a paradigm shift in decision-making processes and offering organizations the capability to harness the full potential of their data assets; the review delves into the multifaceted role of Big Data Analytics, emphasizing its significance in strategic planning, risk management, operational optimization, and customer-centric initiatives—strategic planning takes a quantum leap forward as organizations leverage predictive analytics to anticipate market trends, integrating analytics-derived insights to align decision-making with overarching organizational objectives and drive a more informed and forward-thinking approach to strategic initiatives; risk management becomes more proactive with the integration of Big Data Analytics, particularly in fraud detection and prevention, as the ability to process large volumes of data in real-time enhances vigilance, mitigating financial risks associated with fraudulent activities, while scenario modeling further empowers organizations to assess and address potential risks before they materialize; operational optimization becomes a focal point as analytics uncovers inefficiencies in manufacturing processes, supply chains, and retail operations, enabling real-time decision-making in retail to ensure agility and responsiveness to changing market dynamics and customer preferences; customer-centric initiatives are elevated through personalized marketing campaigns and predictive analytics in customer support, as the review explores how Big Data Analytics enables organizations to craft personalized experiences, enhancing customer satisfaction and loyalty; the study encapsulates the transformative journey of Big Data Analytics in modern business intelligence, emphasizing its role in navigating strategic complexities, mitigating risks, optimizing operations, and placing the customer at the center of decision-making processes, providing insights for organizations seeking to harness the transformative potential of Big Data Analytics in the data-driven era.
UNLOCK THE SECRETS OF SUCCESS: YOUTUBE AND LINKEDIN, THE MAIN CHOICE CHANNELS OF MARKETERS IN VIDEO MARKETING – TRENDS 2023
Authors: * Hilda
Published: February 2025

This research reveals that YouTube and LinkedIn will dominate as the main channels in video marketing by 2023, with Instagram and Facebook also having a significant impact. TikTok is also starting to be recognized as a platform capable of marketing products, indicating a shift in consumer preferences and trends. However, Twitter and Snapchat are considered less effective in video marketing. The importance of adapting to changing trends and dynamics in video marketing is the main focus, with recommendations for exploring new platforms, adapting marketing strategies, and collaborating between related parties. Education and training on effective video marketing strategies were also identified as a key to success in exploiting the full potential of video marketing.
CHALLENGES AND SOLUTIONS IN MONITORING AND MANAGING CLOUD INFRASTRUCTURE: A SITE RELIABILITY PERSPECTIVE
Authors: Runsewe Oluwayemisi , Osundare Olajide Soji , Folorunsho Samuel Olaoluwa , Akwawa Lucy Anthony
Published: February 2025

Monitoring and managing cloud infrastructure presents unique challenges from a site reliability engineering (SRE) perspective, requiring a balance between operational efficiency and system stability. As cloud environments grow in complexity, traditional monitoring tools and practices often fall short, leading to issues such as inadequate visibility, alert fatigue, and the inability to predict failures. Additionally, the dynamic nature of cloud resources complicates capacity planning and cost management. Key challenges include ensuring consistent performance across distributed systems, managing multi-cloud and hybrid cloud environments, and maintaining security and compliance in real-time. To address these challenges, SRE teams must adopt innovative solutions that leverage automation, artificial intelligence (AI), and machine learning (ML) to enhance monitoring capabilities and enable proactive incident management. Implementing observability frameworks that provide end-to-end visibility, combined with AI-driven anomaly detection, can significantly reduce response times and prevent outages. Additionally, adopting Infrastructure as Code (IaC) practices can streamline cloud management by automating provisioning, scaling, and configuration of cloud resources. By integrating these advanced tools and practices, SRE teams can better manage the complexities of modern cloud infrastructures, ensuring reliability, performance, and cost-efficiency. This review provides an overview of the key challenges faced in monitoring and managing cloud infrastructure from an SRE perspective and outlines effective solutions that can be implemented to overcome these hurdles. The discussion is crucial for organizations looking to enhance their cloud operations while maintaining a high level of reliability and efficiency.
Work-life balance of women entrepreneurs
Authors: Mahiba G. B. , Jesintha P.
Published: February 2025

Women play multiple roles at different stages of their lives. Many women choose to become entrepreneurs to balance household and business responsibilities effectively. Work-life balance entails managing personal and professional obligations efficiently. A healthy and well-structured work-life system is crucial for achieving this balance. This study aimed to explore the impact of work-life balance and examine the challenges faced by women entrepreneurs in this regard. A total of 80 women entrepreneurs from Kanyakumari district were selected using the convenience sampling method. Both primary and secondary data were collected for analysis, with SPSS tools employed for data evaluation. The findings indicate no significant difference between the respondents' age groups and the impact on the work-life balance of women entrepreneurs. The study concludes that maintaining work-life balance is essential for women entrepreneurs to achieve their goals and attain greater success.
Consumer perception towards electric vehicles
Authors: Merla J. V. , Deepha Jeya Merlin D.
Published: February 2025

The automobile industry has undertaken initiatives to safeguard the environment by introducing electric vehicles. The Electric Vehicles provide several benefits to the consumers, government, automobile industry and environment which have driven rapid increase in the adoption of e-vehicles among consumers. However, the consumers may face several challenges while using these vehicles. Consequently, this research aims to analyze the consumer perception towards the electric vehicles using a convenience sampling method with a sample size of 120 respondents. This research examines the significant difference between the area of residence and brand preference, inspects the significant difference between the age and factors influencing the purchase of e-vehicles and analyzes the challenges faced by e-vehicle users, with the focus of contributing to the advancement of market technology and understand consumer experience towards the electric vehicles.
Problems and challenges faced by rural women entrepreneurs in Tirunelveli
Authors: Ramalakshmi K. , Chitra V.
Published: February 2025

Rural entrepreneurship has emerged as a significant opportunity for individuals migrating from rural or semi-urban areas to urban areas. However, many rural entrepreneurs face challenges due to the unavailability of essential amenities in rural areas of developing countries like India. This paper explores the problems and challenges affecting the potential of rural entrepreneurship. Primary data were collected from 120 respondents using a structured Google Form questionnaire, and the convenience sampling method was employed. Rural entrepreneurs encounter various issues, including a lack of skilled labor, limited purchasing power, inadequate managerial workforces, poor infrastructural facilities for agri-business, marketing difficulties, and insufficient transportation facilities. The study specifically highlights the problems and challenges faced by rural women entrepreneurs in Tirunelveli.
Motivational factors towards the cultivation of natural rubber with special reference to Kanyakumari district
Authors: Reena Roselin
Published: February 2025

Agriculture in India, a key sector of the economy, serves as the primary source of livelihood for nearly two-thirds of the workforce in the country. The contribution of agriculture and allied activities to India's economic growth in recent years has been no less significant than that of industry and services. The importance of agriculture to the country is best summed up by this statement: "If agriculture survives, India survives". It is the most important sector in terms of providing employment and reducing poverty. This paper examines the determinants of motivational factors towards rubber cultivation with special reference to Kanyakumari district, a southern district of Tamil Nadu. A focused interview schedule was prepared and administered to 250 sample respondents directly involved in rubber cultivation.
Issues faced by customers towards cyber shopping with reference to Nagercoil town
Authors: C. S. Goldie Sheila Jesolit , Chithra James
Published: February 2025

Cyber shopping is rapidly growing across various sectors, with new trends emerging daily due to technological advancements. The cyber shopping sector has experienced significant economic growth following the COVID-19 pandemic. However, customers face various challenges when making purchases online. Despite the global increase in cyber shopping sales, safety concerns continue to create slight hesitations among customers. This study aims to identify the key issues influencing customers' purchasing decisions regarding cyber shopping in Nagercoil Town. Primary data were collected using the convenience sampling method, with 200 respondents participating. Secondary data were gathered from journals, books, websites, and databases. The findings reveal that cash on delivery is the most preferred payment method, whereas debit card payments are the least preferred.
Integrated microcontroller-based hybrid electric vehicle with multi-source non-conventional energy harvesting and fuzzy logic-based energy storage system control
Authors: Krishna Sarker , Brijit Roy , Jayanti Sarker , Indranil Kushary
Published: February 2025

This paper addresses the urgent need for environmentally sustainable transportation by introducing an advanced Microcontroller-Based Electric Vehicle (EV) model. The model aims to optimize energy consumption, improve reliability, and promote environmental sustainability. It incorporates self-driving technology, utilizing a Joystick, Bluetooth device, and Ultrasonic Sensor for obstacle detection, with the Microcontroller receiving feedback signals that influence motor operation based on proximity to obstacles. To enhance efficiency, the model integrates non-conventional energy sources, including Solar and Wind Energy. A Solar Panel, control circuit, and DC to DC Converter capture solar energy to power the vehicle through an Arduino UNO and Motor Driver L298. A Weight-Based Electric Energy Consumption module ensures optimal energy use. The vehicle's battery can be charged using a USB Cable or Solar Panel, with the TP4056 charge controller managing the transition between charging and discharging. In case of emergencies, Wind Energy serves as an alternative power source. To address power fluctuation, an Energy Storage System (ESS) within the wind turbine's DC link, supported by supercapacitors, smooths the wind-generated power, mitigates voltage variations, and improves fault tolerance. A fuzzy logic-based control scheme efficiently integrates the wind turbine and ESS conditions, with validation performed through computational simulations. The proposed model offers significant advancements in sustainable electric vehicle technology, providing flexibility, reliability, and adaptability to various energy scenarios.
A lifi technology based vehicle-to-vehicle communication strategy for reducing vehicle accidents
Authors: Rasabattula Koti Babu , Nallani Venu Babu
Published: February 2025

This paper presents an innovative approach to Vehicle-to-Vehicle (V2V) communication utilizing Light Fidelity (Li-Fi) technology. Effective communication between vehicles is essential for reducing auto accidents and serves as a crucial component of intelligent transportation systems. Traffic accident detection has emerged as a critical area of focus due to its significant role in improving road safety. This study explores advanced accident detection mechanisms using Li-Fi technology, providing a sophisticated solution to enhance human safety by preventing accidents. The proposed system integrates multiple sensors, including ultrasonic and alcohol detectors, to monitor and respond to various scenarios. When vehicles are in close proximity, the system alerts the driver of the vehicle ahead, ensuring increased driver awareness and promoting safer driving conditions.
A Review of Research Trends in Public-Private Partnership based on CiteSpace: Bibliometrics and Visualization
Authors: Jiang Huijie , Li Lilong , Yin Hang , Wang Yuanzhi
Published: February 2025

Applying the Public-Private Partnership (PPP) model is indispensable in creating new economic growth points in the public service sector. However, there is still a lack of research on mapping the application of the PPP model in the new era and context. Therefore, based on reviewing the characteristics and development concepts of the PPP model, this paper uses CiteSpace software to analyze the sample authors, journals, and regions in the Scopus database. This paper aims to explore the current development status, research paradigms, and research gap as well as future trends of the PPP model. The results show that (1) The focus of PPP research has shifted from traditional models such as Build-Operate-Transfer (BOT) and Private Finance Initiatives (PFI) to contemporary themes such as risk management, policy analysis, and project governance. Subsequent research (2014–2018) has emphasized the importance of governance and regulatory frameworks to improve PPP outcomes. (2) The growing academic interest in PPP development in China accounts for 28.78% of the total publications. This surge reflects China’s rapid economic growth and highlights the interplay between government regulation and private financing. Key research themes include risk management, performance evaluation, contractual flexibility, and financing mechanisms, particularly concerning the BOT model. (3) Effective risk management, relationship dynamics, and innovative financing strategies are key components of a strong PPP knowledge framework. Collaborative risk sharing and strong relationships between public and private entities are key to project success, and strategic financing partnerships are necessary to cope with the complexity of large infrastructure projects.
Construction of a Golden Course for Advanced Mathematics by Integrating Course Ideological and Political Education
Authors: Zheng Jinshan
Published: February 2025

In this paper, the necessity of constructing a golden course for Advanced Mathematics is presented. For teachers, golden courses enhance their teaching ability and job satisfaction. For students, golden courses improve their sense of learning value and significance and encourage them to actively learn and participate deeply. Next, the relevant content of course ideological and political construction is provided. Finally, a specific approach was proposed to create a golden course for Advanced Mathematics by integrating ideological and political education into the curriculum.
Exploration and Practice of Collaborative Talent Cultivation Model for Urban Horticulture under the Background of Smart Agriculture
Authors: Peng Zhen , Gao Yuerong , Liu Ziyan , Duan Liusheng
Published: February 2025

This paper discusses the development characteristics of urban horticulture under the background of smart agriculture, as well as the application of artificial intelligence technology in it. It analyzes the importance of highly skilled talents in urban agriculture in the era of smart agriculture and their cultivation pathways and practices. It proposes measures such as building multi-level practical teaching platforms, implementing the “Enjoy Horticulture” series of high-quality activities, and establishing the “1234” applied talent training model to cultivate high-quality talents that meet the development needs of modern urban horticulture industry. Taking Beijing University of Agriculture and other universities as examples, the paper analyzes the practical cases and effects of the urban horticulture discipline’s industry-education-research collaborative talent training model, which has reference significance for further improving and perfecting the urban horticulture industry-education-research collaborative talent training plan.
Infants needed to immunise with nirsevimab to prevent one RSV hospitalisation, Spain, 2023/24 season
Authors: Pastor-Barriuso Roberto , Núñez Olivier , Monge Susana ,   the Nirsevimab Effectiveness Study Collaborators
Published: February 2025

Using real-life data from Spain between October 2023 and March 2024, the number needed to immunise (NNI) with nirsevimab and the cost to prevent one RSV hospitalisation were estimated at 90 infants (95% CI: 77–108) and 19,700 EUR for catch-up immunisation, and 41 infants (95% CI: 35–50) and 9,000 EUR for at-birth immunisation. By month of birth, NNI and cost were lowest in infants born shortly before the RSV epidemic peak, with impact decreasing gradually for earlier or later births.
Detections of rare enterovirus C105 linked to an emerging novel clade, Spain, 2019 to 2024
Authors: Fernandez-Garcia Maria Dolores , Camacho Juan , Diez-Fuertes Francisco , Ruiz de Pedro Estrella , García-Ibañez Nerea , Navascués Ana , Berengua Carla , Antequera-Rodriguez Pedro , Ruiz-García Montserrat , Pastor-Fajardo Maria Teresa , Cabrerizo María
Published: February 2025

Enterovirus (EV)-C105 is a rare genotype not previously detected in Spain. Between 2019 and 2024, we detected EV-C105 in respiratory samples of five patients, through routine EV surveillance. Three cases had respiratory illness and two were hospitalised for neurological illness. Four of the five sequenced strains belonged to an emerging clade (C1), defined by four novel nonsynonymous mutations in key antigenic epitopes. We recommend reinforced clinical awareness and EV genomic surveillance, including respiratory samples, even when symptoms are neurological.
Las tres etapas del outsourcing, ¿en cuál etapa se encuentran las empresas mexicanas?
Authors: Mejía-Rodríguez Lorena Griselda , Cruz-Álvarez Jesús Gerardo
Published: February 2025

En la actualidad es un gran reto para las empresas combinar sus habilidades y recursos, para tener una ventaja competitiva en el mercado en el que se desenvuelven. Existe una práctica que des- de principios de los años 70 ha sido utilizada nivel mundial, llamada outsourcing. De acuerdo con el Diccionario de Negocios de Cambridge (2010), es una estrategia en la cual se hace uso de otra empresa para realizar tareas particulares, porque puede hacerlas de manera más efectiva o económica. El outsourcing ha evolucionado a través de los años, pasando de ser una simple herramienta para reducir costos a ser una estrategia que utilizan las empresas para buscar nuevas formas de hacer negocio e innovar en todos los aspectos. En este artículo vamos a exponer las tres etapas por las que ha pasado el outsourcing y lo vamos a sustentar con una revisión de literatura de los últimos veinte años. Además, vamos a tratar de posicionar a México en una de las etapas antes mencionadas.
MOTIVATION IN PROJECT TEAM MANAGEMENT
Authors:   Silesian University of Technology, Faculty of Organization and Management, Sorychta-Wojsczyk Barbara , Kulik Magdalena ,   Silesian University of Technology, Faculty of Organization and Management
Published: February 2025

Purpose: The purpose undertaken in this article is to present the results of a research study in
the field of motivation, aimed at identifying the factors of greatest importance to project team
members in project management.
Design/methodology/approach: The paper uses a diagnostic survey method and a survey
questionnaire as a research tool. The survey questionnaire used for the research was prepared
on the basis of a critical analysis of the literature (domestic and foreign) on motivation,
motivation systems and motivating factors of project team members. The research was
conducted on a group of 176 project team members.
Findings: The results of the research contained in the article provide answers to the formulated
three research questions.
Originality/value: The paper has a cognitive value for the development of knowledge, learning
and quality in the field of motivation factors of project teams.
CONSTRUCTION AND STANDARDISATION OF MATHEMATICS ANXIETY SCALE FOR UPPER-PRIMARY SCHOOL STUDENTS
Authors: Sethi Sumati , Jalandharachari A.S.
Published: February 2025

This paper elucidates the process of construction and standardization of the mathematics anxiety scale for upper-primary school students (class8) for which the investigator has collected data from 110 students of upper-primary level from both Govt. and private schools of Nayagarh district, Odisha. It has three stages- pre-try, try out-1 and try out-2 where in the pre-try-out phase, the investigator kept 60 items with 5 dimensions, and after getting the experts opinion and pilot study, the investigator kept 42 items in tryout-1 and in tryout-2, 34 items were selected for final scale by applying t-test for item analysis. The face validity and content validity were tested and reliability was tested by Cronbach’s alpha and which is 0.827 which was good in nature.
EATING BROADCAST: A QUALITATIVE ANALYSIS OF MUKBANG CONSUMPTION AND ITS SOCIO-CULTURAL AND PSYCHOLOGICAL IMPLICATIONS IN TAMIL NADU.
Authors: S Sherlin Suji , Raja G. Balasubramania
Published: February 2025

The emergence of Mukbang also known as eating broadcast, a unique form of digital content in which individuals consume large quantities of food while broadcasting live or recorded and posted on social media platforms. It has been rapidly gaining popularity among young individuals, particularly in Tamil Nadu. This study aimed to investigate the socio-cultural implications of mukbang consumption in Tamil Nadu, focusing on the reasons behind its widespread popularity and its impact on the minds and health of young people. Through a qualitative analysis of fifteen mukbang videos from popular hosts and in-depth interviews with six participants, the study revealed that Mukbang videos often feature a diverse range of food items, recurring themes presentation styles, and the researcher found the dominant characteristics within the mukbang genre. The in-depth interviews also identified several behavioural outcomes among youth from watching Mukbang videos. The findings underscore the importance of understanding the cultural, social, and psychological factors that influence an individual's media consumption habits and their relationship with food.
EXPLORING G.M. HOPKINS AS A RELIGIOUS POET WITH AN ECOLOGICAL AESTHETICS
Authors: Joseph P. Dominic
Published: February 2025

Gerard Manley Hopkins, a precursor of modernist poetry, revolutionized English verse through his experimental language and innovative prosody. At the heart of his work lies a deep religious consciousness that integrates poetic expression with theological reflection. Rooted in his Jesuit faith, Hopkins’ poetry elevates nature to a sacramental realm, portraying the material world as a manifestation of divine presence. His engagement with religious themes places him within the longstanding tradition of religious poetry, where literature serves as both spiritual expression and cultural critique.This study explores the interconnections between literature and religion as cultural manifestations, emphasizing how Hopkins’ poetry functions as both devotional art and a response to the challenges of his time. His work bridges theological insight with artistic innovation, reinforcing the symbiotic relationship between faith and poetic imagination. By uniting religious devotion with ecological awareness, Hopkins enriches the tradition of religious poetry and anticipates modern concerns about the sacredness of nature, positioning him as a vital voice in the discourse on spirituality and literature.
A REVIEW OF LITERATURE ON RESEARCH IN SCIENCE EDUCATION IN INDIA
Authors: Thokchom Monica Devi , Koijam Sobita Devi
Published: February 2025

Research in Science education helps in identifying the current knowledge and trends of how teaching and learning in science is taking place at all school levels. It also helps in improving instructional practice in schools and teacher education. This paper present the literature review of journal published in the Journal of India Education, Indian Educational Review, Indian Journal of Educational Technology & Voices of Teachers and Teacher Educators. It highlight the low trend in research in science education so an effective planning is requires to boost science education.