Eco-awareness through a poster: current Ukrainian trends
Authors: Sosnytskyi Yu. 
Published: December 2024

This article provides an in-depth study of the role of ecological posters as powerful communicative tools in addressing the escalating environmental crisis in Ukraine. By examining the evolution of ecological posters, the authors highlight shifts in visual language, stylistic approaches, and conceptual frameworks that mirror sociocultural transformations and the growing demand for environmental consciousness in society. Through a detailed analysis of communicative functions–informative, mobilizing, and emotionally engaging — the study reveals the potential of ecological posters to raise awareness and influence public perception toward environmental responsibility.
The purpose of the article is to provide insights into the cultural significance and communicative role of ecological posters in Ukraine. Through a focus on stylistic evolution and conceptual approaches, the article aims to inform artists, environmental activists, and cultural communicators about the potential of ecological posters to foster public engagement with environmental issues.
The methodology involves a theoretical analysis of visual language changes in Ukrainian ecological posters, using comparative stylistic studies, case analysis, and review of environmental messaging techniques. This includes qualitative assessments of the informative, mobilizing, and emotional aspects of posters and their impact on public perception.
The results reveal several critical findings: 1. Ukrainian ecological posters have evolved from idealized nature imagery to more realistic and emotionally evocative depictions, highlighting human impact on the environment; 2. Communicative func-tions such as raising awareness, mobilizing action, and shaping attitudes towards ecology are essential in enhancing public ecological consciousness; 3. There is a need to incorporate interactive and digital formats to better reach and engage diverse audiences, especially younger generations.
The scientific novelty lies in the comprehensive analysis of ecological posters as a medium for cultural communication, particularly in Ukraine. By bridging artistic evolution with environmental messaging, the study offers a unique perspective on how visual art can contribute to public awareness and social responsibility for environmental issues.
The practical significance of this article holds value for artists, cultural communicators, and environmental advocates. It provides a theoretical foundation for understanding the role of visual art in environmental communication and offers practical guidelines for creating impactful ecological posters that resonate with audiences. Recommendations include leveraging digital platforms and integrating interactive elements to increase engagement.
Overall, this article presents a nuanced examination of ecological posters in Ukraine, emphasizing their potential as tools for public engagement and environmental advocacy. By analyzing both historical and contemporary approaches, the study equips readers with insights into the role of visual art in fostering ecological consciousness. This research serves as a valuable resource for artists, policymakers, and activists, enhancing understanding of ecological posters’ potential to influence public attitudes and behavior regarding environmental issues.