bluuebunny/crossref_metadata_2025 huggingface dataset:
Surface Temperature Reduction of Porous Concrete Pavers Using a Water Retention Layer
Authors: Nurul Rezuana Buyung  , Abdul Naser Abdul Ghani  , Noor Halizah Abdullah
Published: January 2023

Porous pavements are now used to reduce urban heat even though previously it was designed specifically to reduce stormwater runoff. To qualify the pavement as a cold pavement, the pavement needs to be modified either as evaporative pavement, reflective pavement, and heat storage pavement. This study used porous concrete pavers as evaporative pavement by adding wetted retention layer underneath the pavers and investigated the temperature reduced. Three materials of water retention layers were investigated and material with higher water retention was selected. The pavement temperature changes are studied using selected water retention material with different layer thicknesses. The result shows that felt wool material absorbed more water compared to palm oil fiber and geotextile. While as for the selection of the thickness, water retention layer with 8 mm thick was selected due to its optimal evaporation rate and gives higher temperature reduction on the block pavers compared to 4 mm thick and 12 mm thick.
The Effect of Rain on Porous Pavers Daily Temperature Reduction and Environmental Performances
Authors: Xiao Xiao  , Abdul Naser Abdul Ghani
Published: January 2023

Porous paver is becoming the new trend for outdoor paving material. The perceived benefits are mostly related to surface runoff and flood management. At the same time, pavement, porous or otherwise, is the source of increasing temperature in the outdoor environment. How does the wetting of porous pavers from rain help reduce especially the overall environmental temperature remain to be further enlightened. This study observed and measured the pavers and environmental temperatures variations in the same plot during the same time period, as well as their temperatures after rainfall event. By analyzing and transforming the collected data into heat map, charts and mathematical relationship, the mechanism of the temperature reduction could be illustrated qualitatively and quantitatively. The results indicated that the temperature of porous paver is generally lower than that of conventional paver both after rain and without rain by 7.75%. While the environmental temperature of air above porous paver is also generally lower than that of conventional paver by 1.04%. The fact that rain could further reduce the environmental temperature, future works should be focused towards a wetting system for porous pavers during dry season. Porous paver is superior to conventional paver in terms of impact on environmental temperature and especially suitable for sidewalk, parking lot and other large area involving pedestrians and vehicular traffics.
Optimising The Mixing Ratio of Hybrid Nanofluids Based on Their Thermal Conductivity and Dynamic Viscosity Properties Using Design of Experiment Method
Authors: Muhammad Arif Harun  , Nor Azwadi Che Sidik  , Prem Gunnasegaran
Published: January 2023

The hybrid nanofluid's synergetic effect is proportional to the mixing ratio. However, the One Factor at A Time (OFAT) method only displays the optimised mixing ratio when the mixing ratio used in the respective experiments is specified. Thus, the purpose of this study is to optimise the nanoparticle mixing ratio using Design of Experiment (DOE) in Design Expert 11 to cover the entire range of mixing ratios with the fewest experiments possible. The prepared hybrid nanofluid comprises Titanium Dioxide (TiO2) and Graphene Nanoplatelets (GNP) at a concentration of 0.3vol%, a mixing ratio ranging from 1:9 to 9:1, and temperature ranging from 30oC to 60oC. However, the DOE method generates only 1:9, 1:1, and 9:1 mixing ratios. ANOVA analysis was used to generate a model for thermal conductivity. Additionally, the optimisation results indicate that a mixing ratio of 1:4 (TiO2-GNP) and a temperature of 40oC are the optimised parameters. The difference between the measured and predicted thermal conductivity values was less than 5%.
Design Optimization for Light-Shelves with Regard to Daylighting Performance Improvements in The Tropics
Authors: Ali Ahmed Salem Bahdad  , Sharifah Fairuz Syed Fadzil
Published: January 2023

Different daylight device systems and control strategies can be employed in different parts of a window system to perform different functions, particularly for fully glazed façades. A light-shelves with parametric control in both portions of the system were proposed in this study as an innovative daylighting device to improve daylighting distribution and glare probability. The aim of this article was to present a simulation study to investigate the influence of light shelves on daylighting performance improvements in buildings located in tropical climates. Multi-objective optimization method was proposed by classifying the results based on sky conditions. The metrics of Useful Daylight Illuminance and Daylight Glare Probability were used to evaluate the daylight performance and glare to compare the final solutions of the blight shelf parameters of the light shelf. The study concludes that daylight improvements by optimal solutions of light shelves can provide the best range of optimal daylighting for visual comfort in office spaces in the tropics. The idea of a light shelf system with parametric control in both portions (inner and outer) provides the most optimal options for achieving balanced daylighting levels in both the front and back of the room. This resulted in a glare-free environment with undetectable glare indices, and acceptable daylight is accomplished, as well as a high percentage coverage within UDI300-2000 lux between 63% and 73.8% at midday and no less than 55% during working hours.
Digitalization of economy: From Neo-Keynesianism to blockchain in health care
Authors: Simonova M. D.
Published: January 2023

Review of a book Deveraz, T., Leitão J., & Sarygulov A. (2021). The Economics of Digital Transformationand Industrial Dynamics. Springer. https://doi.org/10.1007/978-3-030-59959-1
Problems of national accounting systems transformation under the auspice of IFRS and their impact on the accounting process cost
Authors: Rodchenkov M. V.
Published: January 2023

The article defines the subject and examines the main problems that arise during the transformation of the national accounting reporting system (NARS) into IFRS and the differences arising in the basic concepts of NARS and IFRS. Furthermore, their impact on the change in the accounting process cost is occurred, considering the trend towards reporting synchronization with the regulatory requirements. Two factors determined the research relevance. The first factor was depicted as an evolutionary complication of accounting and maintaining cost increase following the results of a 20-year transitional period for the implementation of IFRS in the Russian NARS. The second was to figure out a discrepancy between the IFRS concept and the vector of information technology development in accounting and reporting. The study aims to determine the directions and conditions for ensuring the NARS efficiency, considering convergence with IFRS in the needs of the digital economy. The methodology is based on the general scientific methods of theoretical and empirical knowledge, including modelling, expert assessments and a comparative analysis of the results and consequences of the impact of IFRS on NARS. As a result of the study, the implications of the identified conceptual inaccuracies in IFRS for further developing NARS and IFRS have been summarized. The developed proposals will ensure the national accounting system’s effectiveness, considering current trends and the mathematical model results for calculating accounting costs. The research results will interest accounting, financial reporting professionals, and the authorized regulatory agencies operating in this field.
Prioritizing domestic demand: from idea to effects
Authors: Shastitko A. Е. , Pavlova N. S.
Published: January 2023

Under sanctions, at the state level (in particular via the Russian antimonopoly authority) the idea of the need to prioritize supply to the domestic market is being promoted as an imperative for Russian manufacturers. The reverse side of the prioritization of the domestic market is the refusal to link prices under domestic contracts to foreign price indicators and exchange rates. The requirement to prioritize the internal market is as simple and obvious in concept as it is difficult to administer. We assess the design of the norm and possible scenarios for its application in terms of effects both for Russian business entities and for public welfare in general. We propose options for fine-tuning in terms of the application of this norm. We show that the preferred methods for analyzing the satisfaction of domestic demand are economic and statistical methods, as opposed to survey methods, which are associated with high risks of strategic behavior on the part of consumers. Additionally, we outline the main risks associated with the administration of the priority of meeting domestic demand through antimonopoly regulation. Among these risks, the most important are the risk of involvement of the antimonopoly authority in the resolution of economic disputes (which contradicts not only the essence of antimonopoly policy, but also the existing regulatory documents), as well as the risk of side effects that cannot be systematically taken into account and adjusted for in conditions where the prioritization domestic demand is provided not by methods of economic regulation, but by antitrust measures.
Factors of labor productivity of employees of a cardiology medical organization
Authors: Popsuyko A. N. , Batsina E. A. , Makarov S. A. , Morozova E. A. , Artamonova G. V.
Published: January 2023

The search for resources to increase labor productivity is associated with a theoretical analysis of conditions and factors. This problem is particularly acute in the context of the fight against the SARS-CoV-2 pandemic; issues of rational management of human resources are coming to the fore. Labor productivity is one of the key indicators organization’s labor efficiency. The research was carried out based on general scientific methods analysis and synthesis, logical analysis, and sociological survey. The article analyzes the factors affecting the labor productivity of employee’s medical organization. A high assessment of the level of employee productivity was obtained, the relationship between the financial stability of the institution and work in a pandemic was revealed. The most significant factors affecting labor productivity are the availability of a personnel incentive system (75%, p = 0.028), the level of material and technical support (74%, p = 0.05), the moral and psychological climate in the team (64%, p = 0.007) and working conditions (63%, p = 0.26). It is proved those comfortable working conditions, a favorable moral and psychological climate, the level of material and technical support, regular professional development and the availability of a quality management system create conditions for improving the productivity of health workers.
The digitalization trends as a source of changes in global economy
Authors: Vikhoreva O. M. , Karlovskaya S. B.
Published: January 2023

This article reviews new challenges and trends of economic digitalization after the coronavirus crisis in the context of sanctions, discussed at the Lomonosov Readings, the conference held on April 18, 2022, at Economics Faculty of Lomonosov Moscow State University. The paper addresses the following issues: competition in digitalization era, social and psychological challenges of digital economy, the Matthew effect in digital era, the experience of publicprivate partnership to boost technological self-sufficiency, migration processes in digitalization context, national and regional models of digital development and cooperation, new development opportunities and risks of digitalization for low-income African countries. The article concludes with a discussion of the prospects for digital development and cooperation in new geopolitical reality and anti-Russian sanctions.
Regenerative medicine as a new product on innovation market
Authors: Arbatskiy M. S. , Voronov A. S.
Published: January 2023

The paper considers the state of the regenerative medicine market. The purpose of the work is to review the existing sources on the economic issues of regenerative medicine products and their introduction to the market. Due to the fact that the market for regenerative medicine is in growth stage, the number of sources is extremely limited. The review collected, analyzed and systematized data on the volume and dynamics of the market, its financing, drivers and barriers, provides a list of regulatory documents regulating the market, government support measures and opportunities for start-up entrepreneurs. The performed research characterizes the market of regenerative medicine products as a market with strong potential for growth in the next decade. The results obtained helped to identify problematic aspects of the market that require examine issues by specialized specialists. Subject to consideration of negative reviews of the federal law No. 180-FZ “On biomedical cell products” adopted on June 23, 2016, continued active state support and legal regulation, products and services of the regenerative medicine market will be able to win their niche and compete with current drugs and methods of treatment.
The assessment of ecological and economic recycling effi ciency of secondary building resources: status quo, challenges and solutions
Authors: Krasnoshchekov V. N. , Lunev G. G.
Published: January 2023

The article identifies the main features and current trends in the process of recycling secondary construction resources during the transition from a linear model of the economy to a closed-cycle economy. The study indicates the need to start recycling secondary construction resources from the period of pre-investment studies, acceptance and approval of the investment project till the termination of the project and the decommissioning of the object. The author suggests to upgrade the methodological approach to a comprehensive assessment of ecological and economic efficiency of investments in recycling secondary construction resources, taking into account current views on the functioning of natural and socio-economic systems and ensuring a balanced account of environmental and socio-economic factors. The effectiveness assessment rests on the ideas of human security, preventing negative consequences of nature management and restoration of disturbed natural ecosystems. In assessing environmental damages and effects, special attention is given to analyzing the nature and extent of possible changes in the state of the main components of natural environment. The analysis concludes with practical testing of the proposed methodological approach to assessing investment efficiency in recycling secondary construction resources.
Kepler K2 and TESS Observations of Two Magnetic Cataclysmic Variables: The New Asynchronous Polar SDSS J084617.11+245344.1 and Paloma
Authors: Littlefield Colin , Hoard D. W. , Garnavich Peter , Szkody Paula , Mason Paul A. , Scaringi Simone , Ilkiewicz Krystian , Kennedy Mark R. , Rappaport Saul A. , Jayaraman Rahul
Published: January 2023

There have been relatively few published long-duration, uninterrupted light curves of magnetic cataclysmic variable stars in which the accreting white dwarf’s rotational frequency is slightly desynchronized from the binary orbital frequency. We report Kepler K2 and TESS observations of two such systems. The first, SDSS J084617.11+245344.1, was observed by the Kepler spacecraft for 80 days during Campaign 16 of the K2 mission, and we identify it as a new asynchronous polar with a likely 4.64 hr orbital period. This is significantly longer than any other asynchronous polar, as well as all but several synchronous polars. Its spin and orbital periods beat against each other to produce a conspicuous 6.77-day beat period, across which the system’s accretion geometry gradually changes. The second system in this study, Paloma, was observed by TESS for one sector and was already known to be asynchronous. Until now, there had been an ambiguity in its spin period, but the TESS power spectrum pinpoints a spin period of 2.27 hr. During the resulting 0.7-day spin–orbit beat period, the light curve phased on the spin modulation alternates between being single and double humped. We explore two possible explanations for this behavior: the accretion flow being diverted from one of the poles for part of the beat cycle, or an eclipse of the emitting region responsible for the second hump.
Identifying the 3FHL Catalog. VI. Results of the 2019 Gemini Optical Spectroscopy
Authors: Rajagopal M. , Marcotulli L. , Labrie K. , Marchesi S. , Ajello M.
Published: January 2023

Active galactic nuclei with their relativistic jets pointed toward the observer are a class of luminous gamma-ray sources commonly known as blazars. The study of this source class is essential to unveil the physical processes powering these extreme jets, to understand their cosmic evolution, as well as to indirectly probe the extragalactic background light. To do so, however, one needs to correctly classify and measure a redshift for a large sample of these sources. The Third Fermi–LAT Catalog of High-Energy Sources (3FHL) contains 1212 blazars detected at energies greater than 10 GeV. However, ∼25% of these sources are unclassified and ∼56% lack redshift information. To increase the optical completeness of blazars in the 3FHL catalog, we devised an optical spectroscopic follow-up campaign using 4 m and 8 m telescopes. In this paper, we present the results of the last part of this campaign, where we observed 5 blazars using the 8 m Gemini-S telescope in Chile. We report all the 5 sources to be classified as BL Lacs, a redshift lower limit for 2 sources, and featureless spectra for the remaining 3 sources. We also performed a one-zone leptonic fit to the two sources with the redshift lower limits.
TNO or Comet? The Search for Activity and Characterization of Distant Object 418993 (2009 MS9)
Authors: Bufanda Erica , Meech Karen J. , Kleyna Jan T. , Hainaut Olivier R. , Bauer James M. , Stephens Haynes , Veres Peter , Micheli Marco , Keane Jacqueline V. , Weryk Robert , Wainscoat Richard , Sahu Devendra K. , Bhatt Bhuwan C.
Published: January 2023

The perihelion of the trans-Neptunian object (TNO) 2009 MS9 brings it close to the distance where some long-period comets are seen to become active. Knowing this, and the fact that this object appears to brighten in excess of its predicted nucleus brightness, suggests that 2009 MS9 has a delayed onset of activity brought on by the sublimation of a species more volatile than water. In this paper, we characterize 2009 MS9's physical properties and investigate potential outgassing through composite images, sublimation models, and measurements of spectral reflectivity. We find that deep composite images of the object at various epochs along its orbit show no evidence of dust yet place sensitive limits to the dust production. We estimate the nucleus radius to be 11.5 ± 3.5 km using thermal IR modeling from NEOWISE data and use this and data pre-perihelion to estimate a geometric albedo of 0.25. We compare a CO sublimation activity model to its post-perihelion heliocentric light curve and find that these data support an active fractional area of 5 × 10−6 assuming 2 μm–sized grains and other typical comet parameters. The spectral reflectivity of the surface materials obtained with the Gemini Observatory and CFHT at different epochs shows a reddening spectral slope. We compare the physical properties of 2009 MS9 to both TNO and comet populations and speculate that 2009 MS9's reddening may be due to the buildup of a dust mantle on the surface and could be an explanation of why TNOs exhibit a color bimodality.
Mulheres na ciência: uma análise sistematizada dos artigos científicos publicados no Brasil pós-década de 1990
Authors: Motta Janayna Avelar , Fiúza Ana Louise De Carvalho
Published: January 2023

A história das mulheres na ciência foi marcada pela sua posição segregada e hierarquizada no campo científico, constituída por uma visão social de mundo que lhes opunha à suposta objetividade masculina exigida pela Ciência. Mas, como a participação das mulheres tem sido retratada nas produções científicas? Partindo desse questionamento, este artigo teve como objetivo mapear e analisar trabalhos acadêmicos que discutem a presença das mulheres nas ciências. De abordagem qualitativa, utilizou-se a revisão bibliográfica sistematizada e o software de análise textual Iramuteq para verificar as principais temáticas que embasam as discussões referente à mulher na produção científica. Dessa forma, foi possível verificar que as explicações para as assimetrias de gênero no campo científico se construíam por argumentos voltados aos seus aspectos sociais e históricos.
Educação, direitos humanos e políticas afirmativas: acesso e permanência do estudante trans no ensino superior
Authors: Sartori Thiago Luiz
Published: January 2023

O presente trabalho tem por objetivo analisar debates que versam sobre a inclusão de alunos trans no ensino superior por intermédio de políticas públicas afirmativas de acesso e permanência na universidade. A fundamentação teórica está alojada no campo investigativo das políticas afirmativas, especialmente no que se refere ao acesso e permanência de pessoas trans no contexto universitário. Isso, por sua vez, demanda a mobilização de conhecimentos de diferentes áreas do saber humano, o que torna esta proposta interdisciplinar. De acordo com o estudo proposto, embora as questões de gênero e sexualidade tenham ganhado relevância nas políticas e legislações vinculadas tanto ao campo da educação quanto a outros campos, as pessoas transexuais ainda apresentam dificuldades para concluir o período da escolaridade obrigatória. Portanto, não basta propor reflexões e trabalhar conceitos nas escolas de ensino fundamental, é preciso investir na formação inicial e continuada de todo o corpo docente. A metodologia utilizada para o desenvolvimento do presente estudo foi a revisão bibliográfica, que se deu por intermédio de artigos científicos e publicações, consulta a livros didáticos, bibliotecas virtuais, bem como a legislação em vigor. Ao final, será apresentada uma breve conclusão.
Phaeotubakia lithocarpicola gen. et sp. nov. (Tubakiaceae, Diaporthales) from leaf spots in China
Authors: Jiang Ning , Zhu Ya-Quan , Xue Han , Piao Chun-Gen , Li Yong
Published: January 2023

Tubakiaceae represents a distinct lineage of Diaporthales, including its type genus Tubakia and nine additional known genera. Tubakiaceous species are commonly known as endophytes in leaves and twigs of many tree species, but can also be plant pathogens causing conspicuous leaf symptoms. In the present study, isolates were obtained from diseased leaves of Lithocarpus glaber collected in Guangdong Province, China. The identification was conducted based on morphology and phylogeny of combined loci of 28S nrRNA gene (LSU), internal transcribed spacer regions and intervening 5.8S nrRNA gene (ITS) of the nrDNA operon, translation elongation factor 1-alpha (tef1) and beta tubulin (tub2). As a result, a distinct clade in Tubakiaceae was revealed named Phaeotubakia lithocarpicolagen. et sp. nov., which was distinguished from the other tubakiaceous taxa by its dark brown conidiogenous cells and conidia.
In vitro effects of alcesefoliside and mauritianin, isolated from Astragalus monspessulanus subsp. monspessulanus, on the contractility of a. basilaris
Authors: Kadinov Boris , Shkondrov Aleksandar , Angelov Borislav , Krasteva Ilina , Kondeva-Burdina Magdalena
Published: January 2023

Flavonoids are one of the most popular antioxidants in plants. Their varied pharmacological activities are important for these compounds in order to add and to complement conventional therapy. Alcesefoliside and mauritianin are rare flavonol triglycosides, isolated from the overground part of A. monspessulanus subsp. monspessulanus. The aim of the study was to examine the in vitro effects of the isolated flavonoids on the contractility of a. basilaris. Administered alone, at concentration 10 µM, alcesefoliside and mauritianin did not influence the vascular tone of segment of a. basilaris. The combination of both compounds, at 10 µM, revealed an increased response of the vascular tone of a. basilaris. These effects of the flavonoids suggest their possible beneficial effect as further candidates in the complex therapy of neurodegenerative disease.
Possible causes of amphi-Atlantic distribution of Orchestia gammarellus (Pallas, 1776) (Crustacea, Amphipoda, Talitridae) in the North Atlantic: a review
Authors: Wildish David J. , McDonald John H.
Published: January 2023

Hypotheses concerning the modern distribution of Orchestia gammarellus (Crustacea, Amphipoda, Talitridae) and its causes in the North Atlantic are discussed. The synanthropic dispersal hypothesis of Henzler and Ingólfsson (2008) considers O. gammarellus as originating on the eastern shore of the North Atlantic and being transported by humans to Iceland and the western Atlantic shore (Newfoundland and the Maritime Provinces of Canada). The Eocene and natural dispersal hypothesis of Myers and Lowry (2020) proposes a geologically earlier origin of O. gammarellus when the west and east shores of the North Atlantic were still connected. Present day amphi-Atlantic distribution was explained by vicariance, with the vicariant event causing separation of O. gammarellus being continental drift drawing apart the west and east shores of the North Atlantic. A post-glacial natural dispersal hypothesis proposed herein, involves transport on ice floes or in driftwood from European shores to Iceland and the Atlantic Provinces of Canada. The small genetic distances amongst populations found by Henzler and Ingólfsson (2008) at the COI gene are inconsistent with the Eocene vicariance hypothesis. On evolutionary grounds, we question Myers and Lowry’s (2020) designation of the Icelandic and Canadian populations as a new species of Orchestia. Existing molecular and morphological data are insufficient to distinguish between human-aided dispersal and natural rafting.
Intervenir contre le gré du patient : médication pro re nata et vécu phénoménologique du personnel infirmier exerçant en milieu psycholégal
Authors: Seyer-Forget Charlène , Holmes Dave , Jacob Jean Daniel , Bernheim Emmanuelle , Paradis-Gagné Étienne
Published: January 2023

En milieu psycholégal, les infirmières sont régulièrement confrontées à l’utilisation des mesures restrictives, telles que la contention chimique, et doivent constamment naviguer entre soin et contrôle. Le débat portant sur l’éthique de la coercition et de l’usage des mesures de contrôle pour la violence en contexte de psychiatrie est loin d’être résolu. L’objectif de cette étude est de comprendre le vécu éthique d’infirmières exerçant dans un milieu psycholégal canadien au moment d’administrer un pro re nata (PRN, médicament au besoin) contre le gré du patient. Le vécu de quatorze infirmières est analysé dans une perspective éthique critique grâce à l’analyse interprétative phénoménologique. À travers les trois catégories principales, certitudes, paradoxes et apprentissage, les résultats montrent que les infirmières doivent engager simultanément leur allégeance au patient, au système de justice et à la culture de l’institution totale. Ces allégeances multiples génèrent des paradoxes qui affectent la manière dont les infirmières actualisent leur rôle professionnel.
Auto-efficacité à la pratique d’une activité physique de la personne. Pathologie chronique et posture soignante en éducation thérapeutique
Authors: Martin Emmanuelle , Nagels Marc
Published: January 2023

Introduction : la prévalence des pathologies chroniques est un problème majeur de santé publique. L’éducation thérapeutique, l’auto-efficacité, la posture soignante et l’approche des soins fondée sur les forces constituent le cadre de référence théorique de ce travail. Contexte : l’activité physique est bénéfique à la santé des personnes vivant avec des pathologies chroniques, mais sa mise en œuvre et son maintien dans le temps est difficile. Objectif : explorer l’auto-efficacité à la pratique d’une activité physique des personnes ayant bénéficié d’éducation thérapeutique, ainsi que la notion de posture soignante en éducation thérapeutique. Méthode : un devis mixte de recherche descriptive et exploratoire a été utilisé. Des questionnaires et des entretiens ont été réalisés auprès de soignants et de personnes ayant bénéficié d’éducation thérapeutique. Résultats : le niveau de posture des soignants est haut et homogène. Le niveau d’auto-efficacité des personnes ayant bénéficié d’éducation thérapeutique est hétérogène avec une plus grande disparité des scores. Conclusion : la posture soignante d’éducation thérapeutique ne peut compenser tous les facteurs personnels et environnementaux influant sur la pratique d’une activité physique. Un accompagnement régulier de l’auto-efficacité à la pratique d’une activité physique est nécessaire pour sa mise en œuvre et son maintien dans le temps.
On the oscillation of first-order differential equations with deviating arguments and oscillatory coefficients
Authors: Attia Emad R. , Chatzarakis George E.
Published: January 2023

In this work, we study the oscillation problem of first-order differential equations with deviating arguments and oscillatory coefficients. We generalize and improve the work of Kwong [30] such that the delay (advanced) and the coefficient functions do not need to be monotone and nonnegative, respectively. This method essentially improves many known oscillation conditions. The significance and the substantial improvement of our results are shown by two illustrative examples.
Some new concepts in fuzzy calculus for up and down λ-convex fuzzy-number valued mappings and related inequalities
Authors: Khan Muhammad Bilal , Othman Hakeem A. , Santos-García Gustavo , Noor Muhammad Aslam , Soliman Mohamed S.
Published: January 2023

In recent years, numerous scholars have investigated the relationship between symmetry and generalized convexity. Due to this close relationship, generalized convexity and symmetry have become new areas of study in the field of inequalities. With the help of fuzzy up and down relation, the class of up and down $ \lambda $-convex fuzzy-number valued mappings is introduced in this study; and weighted Hermite-Hadamard type fuzzy inclusions are demonstrated for these functions. The product of two up and down $ \lambda $-convex fuzzy-number valued mappings also has Hermite-Hadamard type fuzzy inclusions, which is another development. Additionally, by imposing some mild restrictions on up and down $ \lambda $-convex ($ \lambda $-concave) fuzzy number valued mappings, we have introduced two new significant classes of fuzzy number valued up and down $ \lambda $-convexity ($ \lambda $-concavity), referred to as lower up and down $ \lambda $-convex (lower up and down $ \lambda $-concave) and upper up and down $ \lambda $-convex ($ \lambda $-concave) fuzzy number valued mappings. Using these definitions, we have amassed many classical and novel exceptional cases that implement the key findings. Our proven results expand and generalize several previous findings in the literature body. Additionally, we offer appropriate examples to corroborate our theoretical findings.
Masking and Transfiguration of Advertising in Digital Entertainment Culture
Authors: Bermejo-Berros Jesús
Published: January 2023

The transformation of the advertising system is the result of the dynamic interaction of three dimensions: advertising proposals, consumer response, and advertising effectiveness resulting from the interaction. The decrease in advertising effectiveness at the end of the last century, together with a set of technological and socio-cultural factors, has given rise to new advertising proposals distributed through new multidirectional communicational contexts and new formats that continue to privilege a type of direct advertising. However, these new advertising proposals have focused on the first dimension of the advertising system and have not sufficiently taken into account scientific advances on the psychological nature of the consumer. This has produced a series of imbalances whose analysis has led to the identification of a phenomenon of masking and transfiguration in a type of indirect advertising, emerging in the culture of digital entertainment, which benefits from scientific advances on the current conception of affective-cognitive processing.
Branded Content on Twitch
Authors: García-Rivero Ainhoa , Olivares Santamarina José P.
Published: January 2023

As a consequence of the pandemic caused by Covid-19, the consumption of digital platforms and social networks has grown exponentially, especially the social network analyzed in this paper: Twitch. This platform of increasingly diverse content and audience brings together a largely young audience. For this reason, new advertising formats such as branded content are particularly relevant, as this target is increasingly demanding less advertising and more content, something that both the platform and the advertising format can offer them. Therefore, Twitch and branded content have an important compatibility. In short, this paper aims to determine the suitability of Twitch as a platform for developing branded content actions through interviews with expert researchers on the subject and through the analysis of the biggest success case of branded content in 2021.
Branded Content to Entertain, Inform, and Educate
Authors: Covaleski Rogério Luiz , Ataíde José Bruno Marinho Neto de
Published: January 2023

The study upon which this chapter is based focused on current practices of branded content produced in Brazil. Three examples of branded content from different Brazilian studios dedicated to this type of production were selected for the analysis of entertainment, information, or education strategies present in the media products. The cases chosen include recent campaigns, produced in the last five years, in different regions of the country: the project “My City, My Place,” developed in 2017 by JC 360 (Pernambuco) to promote the new real estate developments of construction and developer Moura Dubeux; the video series “Find Your True Nature,” launched by G.Lab (Rio de Janeiro) in 2018 to promote the Jeep Compass car; and the special booklet “Health Plus – Portraits of Cancer,” published in 2021 through a partnership between Estadão Blue Studio (São Paulo) with the hospital group Rede D'Or São Luiz.
Climate Change Branded Content in Spanish Newspapers
Authors: Jiménez-Gómez Isidro , Martín-Sosa Rodríguez Samuel
Published: January 2023

Spanish media has definitely joined branded content, one of the main journalistic trends (Palau-Sampio's, 2021). This research analyzes the way in which Spanish print newspapers indicate that we are in front of a branded content case when reading a climate change-related news item. For this purpose, 87 branded content news published in 36 Spanish newspapers have been analyzed. The number of different formulas used to indicate that a content is sponsored is striking. The result of this diversification strategy could be increased bewilderment among readers, who are confronted with different formulas even in the same newspaper. Although these newspapers are obliged to follow clear rules on the visibility and identification of branded content, each newspaper ends up choosing how to do it. In many cases, the consumer will have to find out if the news is branded content, as in many occasions this fact may go unnoticed.
E-WOM as an Asset of Branded Content Strategies
Authors: Llorente-Barroso Carmen , Kolotouchkina Olga , Ferreira Ivone
Published: January 2023

In recent decades, the transformation of the communication paradigm has triggered brands to experience new communication formats, in which users have gained significant relevance on account of their capacity to influence purchase decisions and brand image through their content shared via e-WOM. It is therefore essential that knowledge about the involvement of consumers in the generation of brand value as a result of their content and experiences shared through e-WOM be further explored. The review allows the definition of a user as micro influencer, on account of their high degree of credibility and trust. As a key conclusion, a conceptual model is proposed outlining the relevance of consumers within the communication strategies of brands, and identifying recommendations for generating positive e-WOM and mitigating negative e-WOM.
A Theoretical Perspective of Artificial Intelligence in Hostility of Cyber Threats in the Banking Sector
Authors: Verma Diksha , Kansra Pooja , Kaur Sarabjit
Published: January 2023

With the progress of new know-how and technology, various cyber centers are utilized by illegal persons to augment cyber related crime. To alleviate this digital crime and cyber threats, artificial intelligence is being implemented by banks and financial institutions. A variety of avenues are offered by artificial intelligence techniques, which facilitate the banks to amplify affluence plus wealth. As per various literatures it has been observed that the expenses of cybercrime were around $ 450 million globally. Therefore, it becomes imperative to introduce certain security programs for guarding cyber threats in banking area. To battle and overcome hackers many banks are moving hands to employ artificial intelligence. Various kinds of cybercrimes are prohibited and recognized by AI-based fraud detection systems. However, execution and preservation of artificial intelligence consist of the high cost. After it, joblessness rate is also augmented by AI techniques. In this study various artificial intelligence techniques will be discussed along with their utilization and limitations.
Transforming Retail Markets Through IoT and AI-Enabled Architecture to Identify COVID-19 Shoppers
Authors: Mohan N.  , Thalari Sanjeev Kumar
Published: January 2023

The novel corona virus disease (COVID-19) is a pandemic, and quarantines are helping to stop it. However, defections of confined individuals around the world are causing considerable concern. This study examines the impact of artificial intelligence methods in the retail business utilizing a qualitative concept research approach. It's encouraging to see the retail sector steadily getting back on track following the impact of COVID-19. This hand band device will easily find the COVID-19 affected. Persons are identified by a 5-metre radius, and they are warned by vibrating. Finally, this chapter provides a conceptual framework for speeding up the struggle to prevent the spread of COVID-19 in India by combining IoT and AI technologies used to combat COVID-19 outbreaks around the world. Business decision-makers and managers should prepare their organizations and workers for the upcoming market shifts based on the findings of this research.
Envisaged Cannabis Economic Value-Chain for South Africa
Authors: Hlatshwayo John Oupa
Published: January 2023

The most critical and mainly inherent objective of this chapter is to afford a fresh insight into the economic realm that denotes cannabis potentially through its ploughing, refinery, nurture, multifaceted functions, in relation to job opportunities, employment creation, and subsequently generating revenues. Otherwise, it provides a variety of information depicted from various expert sources regarding the subject matter. Essentially, it presents researched work in the form of surveys which identify not only key debates, challenges, and trends, but also constructs and argue for a future agenda. The selected topic deliberately provides a constellation of perspectives aimed at exploring, yet also debating crucial issues as raised.
Prediction of Grape Fruit Disease Using Shuffled Frog Leaping Algorithm-Based Convolutional Neural Network
Authors: V. Gokula Krishnan , J. Deepa , Rao Pinagadi Venkateswara , Murthy K. Sreerama , S. Hemamalini , Chitty Avula
Published: January 2023

A healthy plant has a significant impact on the environment and human health. To put it another way, early discovery of plant diseases results in a momentous increase in the quality of the finished product. Using IoT-based agriculture, deep learning, and image processing techniques are essential to developing an effective way for detecting and controlling the spread of disease in agricultural products. Leaf drop is a common symptom of many diseases, as is the disappearance of the plant or plants nearby. This means that early detection and prevention are critical to ensuring healthy grape growth and yield. A method for detecting grape disease utilizing a CNN methodology and real-time data from environmental characteristics collected to predict illness likelihood. The image is subjected to multiple layers of CNN processing. The shuffled frog-leaping technique, a meta-heuristic algorithm, is used to optimize the CNN's learning rate (SFLA). The results suggest that the proposed SFLA-CNN outperforms existing approaches in terms of performance.
Securing Autonomous Robot Systems
Authors: N. Ambika
Published: January 2023

The previous work is two versatile 3D methodologies for independent horticultural UAVs to find impact-free ideal ways in time with the interaction costs in various conditions, containing different obstructions. These strategies were created, roused by two metaheuristic calculations. This concentrate likewise involved an instrument for snagging the board. It observes the best way between the beginning and target stations of each UAV. In way arranging techniques, as a rule, either the robots haphazardly move, or expensive cycles are attempted in tracking down an advanced way. This interaction is performed steadily between the two stations. The UAV attempts to track down a method between two places. It enhances haphazardly made ways to observe the ideal direction. On account of this technique, robots can likewise effectively keep away from impediments. The amount of every one of the tuples' expenses is determined, and the expense of the way is acquired. The suggestion implements some security measures to make the system better.
Smart Systems and Services by Artificial Intelligence Algorithms
Authors: Saxena Esha , Shoran Preety , Yadav Meenakshi
Published: January 2023

Artificial intelligence is facilitating the future of smart systems and their associated services. The world is witnessing the rapid growth in smart systems with artificial intelligence (AI) algorithms. Services must include a set of features to handle future trends, intelligent decisions, security, adaptivity, scalability, user-friendliness, time-saving ability, and adaptability to new architectural models. To satisfy these objectives, smart systems and services need advancements in working models of IoTs and applications of cloud computing. The AI and IoT create a great combination in various fields; health systems, agriculture, weather forecasting, manufacturing units, prediction, etc. Some of its applications include smart homes, smart cities, and smart businesses. This chapter also discuss about the role of IoT and cloud computing in smart systems, followed by smart city development, education system, environment protection, healthcare, water reservation, security, etc.
Impact of COVID – 19 Epidemic on the Tourism Sector of Sri Lanka
Authors: Kanagasingam V. , Rajeshwaran N.
Published: January 2023

The impact of coronavirus on the tourism sector is still skeptic. Therefore, the study focused to explore the impact of the COVID – 19 epidemic on the Tourism sector of Sri Lanka and identifying the appropriate strategies to rebuild the tourism sector by overcoming the pandemic. A qualitative approach was employed in this study by conducting 11 semi-structured interviews. The snowball sampling technique was employed to identify various stakeholders and the collected data were analysed using discourse analysis. Accordingly, findings showed that many hotels and restaurants began retrenching employees and terminating casual and temporary workers’ services due to loss of income. Moreover, backward linkages, notably the association between the host community and tourism businesses in Sri Lanka have been deeply affected. It is concluded that Sri Lankan tourism has been severely disturbed by COVID – 19 because the tourism industry is extremely vulnerable, and trends of the industry are determined by several macro and micro environmental factors. The study provides some different strategies and tactics to overcome the problems faced by the tourism industry as implications. The qualitative approach was used with multiple data sources to gain more insight into the impact of COVID – 19 epidemic on the tourism industry through discourse analysis being the main originality of the study. Consequently, the findings were aligned with the Theory of Change. Recovery strategies are recommended to implement in two distinct phases with stakeholders’ participation to overcome the crisis.
The natural vegetation of the Southern Great Plains of Canada
Authors: Watts F B
Published: January 2023

The distribution of the natural vegetation of the southern Great Plains of Canada is discussed in terms of the vegetation that existed before white settlement, and before crop production and grazing radically altered its nature. ln place of preparing a map based
on remnants of natural vegetation , the distribution is plotted from descriptions contained in land surveyors' reports prepared between 1870 and 1890, and from recent studies prepared by the federal Department of Agriculture. The classification adopted is similar to that used by Halliday in the
preparation of the Forest Classification for Canada.
Acute respiratory failure induced by belly dancer’s syndrome
Authors: Abraham Ruth Elizabeth , Min Gan Lay , Md Pauzi Ahmad Luqman Bin , Abdul Salim Noor Hafizah , Ismail Iskasymar
Published: January 2023

Respiratory myoclonus, also known as belly dancer’s dyskinesia (BDD), is a rare manifestation of movement disorder characterized by repetitive choreiform involuntary movements involving the anterior abdominal muscles, the diaphragm, and other respiratory muscles. Currently, there is no definite pathophysiology that clearly explains this condition. A 25-year-old male with a known case of BDD presented with an exacerbation of involuntary and continuous writhing movements of the abdominal wall muscles associated with abdominal pain and shortness of breath over the past 2 days. Subsequently, he was intubated due to worsening respiratory distress a few days after his admission. He was then put on ultrasound-guided botulinum toxin A injections of 25 units over the left hemidiaphragm regularly. His symptoms markedly improved since then as the attacks had reduced to 5–6 monthly intervals. Administration of ultrasound-guided botulinum toxin A injections may help to control the exacerbation of BDD and might be an option for cases refractory to medical treatment and phrenic nerve ablation.