Global strategies: concepts, types and features
Authors: PRODIUS Yuliia , MORENCHENKO Kateryna 
Published: June 2023

Introduction. The paper is devoted to the definition and research of the concept of global strategies, their varieties and features. Different approaches to defining global strategies, proposed by well-known foreign and Ukrainian scientists, are considered. The peculiarities of various types of global strategies are studied, in particular, geopolitical, economic, sociocultural and technological strategies are considered. Specific cases of the application of global strategies are analyzed, namely on the example of the Apple company, and the impact of the chosen strategy on the company's success is described.
The purpose of the paper is in a detailed analysis of the concept of global strategies, the definition of their types and features, consideration of conceptual approaches to the definition of global strategies and their classification depending on the goals, field of application, etc., as well as an overview of the role of global strategies in the modern world, their influence on politics, economy and social processes.
Results. If we summarize all the information obtained, then the definition of the concept of global strategy can be presented as a plan or approach that establishes the general goal of the organization or company and the ways to achieve this goal at the international level, and which includes setting priorities, developing an action plan and developing policies, which are aimed at ensuring the success of the organization in the conditions of the global economy and competition. The most well-known and used types of global strategies are: cost reduction strategy, differentiation strategy, focus strategy, growth strategy, competitive advantage strategy, sustainable development strategy and digital transformation strategy. Global strategies may differ from company to company, as each company has its own needs and goals. For a deeper understanding of the types and features of global strategies, the purpose is to consider their use and combination on the device of a real organization. The global strategy of the company in question, Apple, is to create and sell products and services that allow users to be constantly connected to the world, which increases their productivity and entertainment.
Conclusions. Summarizing all the above information, we can conclude that the global strategy is a long-term plan of action of the company, which determines how it will act in the international market. Each type of global strategy has its advantages and disadvantages, and the choice of the optimal strategy depends on the company's needs and local market conditions. A key feature of global strategies is that they not only contribute to increasing the company's profits, but also allow attracting new customer bases, expanding the geographical coverage of the market and ensuring competitiveness at the international level. Global strategies allow companies to effectively use their resources and capital at the international level, ensure stable production growth and increase their share in the international market. For the successful application of global strategies, it is necessary to conduct an in-depth analysis of market conditions and demand for products, as well as to determine the optimal option for the company's development at the international level.