bluuebunny/crossref_metadata_2025 huggingface dataset:
Astronomische Grundlagen einiger frühmittelalterlichen Kultstellen in Praha
Astronomske osnove nekaterih zgodnjesrednjeveških kultnih točk v Pragi

Authors: Pleterski Andrej , Mareš Jiří J.
Published: June 2019

The authors present a structure of cult points in Prague which was used during the Early Middle Ages. The structure was composed on the basis of astronomical and ritual principles. The former present a sun calendar. The latter principles led the authors to determine the use of a ritual angle, ritual measuring units and their multiples. The entire structure is thus also an ideogram, which supposedly also aided in sustaining equilibrium among the natural forces.
Šamanizem na Slovenskem? Dileme o pojmih in pojavih šamanizma, obsedenosti in ekstaze
Shamanism on Slovenian Territory? Dilemmas Concerning the Phenomena of Shamanism, Spirit Possession and Ecstasy

Authors: Šmitek Zmago
Published: June 2019

Are there elements of shamanism in Slovenian folklore tradition, or is it more adequate to use terms like spirit possession or ecstasy? The author’s conclusion, which is based Slovenian data and on comparative literature, is that it is difficult to differentiate these terms in practice. He also explains the possible original meaning of the names kresnik and vedomec.
Raziskovanje čarovništva na terenu. Čarovništvo kot večplasten verovanjski sistem
Researching Witchcraft on the Field. Witchcraft as a Complex System of Belief

Authors: Mencej Mirjam
Published: June 2019

The article is based on fieldwork material on witchcraft that was collected in a rural part of western Slovenia between 2000 and 2002. The author tried to emphasize the complexity of withcraft as well as the fact that there are different categories of »witches« in this area. Emphasized is the need to consider all aspects of witchcraft. Equally necessary is that a researcher of this phenomenon be able to recognize numerous differences and nuances and that he or she considers the dynamics of their overlapping. The second part of the article focuses on posible disturbances in communication and on false interpretations that may be the result of ignoring different aspects and types of witchcraft and witches.
The Dyadic Goddess and Duotheism in Nodilo’s The Ancient Faith of the Serbs and the Croats
Dijadna boginja i duoteizam u Nodilovoj Staroj vjeri Srba i Hrvata

Authors: Marjanić Suzana
Published: June 2019

Depending on the primary source that is used in the reconstruction of the Southern Slavic Pantheon, the text considers two possibilities for re/construction of the Southern Slavic goddess. Namely, Helmold’s Chronica Slavorum cites Siwa (Živa) as the Polabian Slavic goddess, while, naturally enough, the Russian goddess Mokoš features in the Chronicle of Nestor. Within the framework of these two possibilities of the extension of the Polabian/Russian goddess - Siwa/Mokoš - to the concept of the Southern Slavic goddess, my intention is to show Nodilo’s re/construction of the Southern Slavic dyadic goddess - the celestial Vida and the terrestrial Živa - or, more precisely, the goddess in the context of the »ancient faith« of the Serbs and the Croats in the chapter entitled »Sutvid and Vida« in Nodilo’s work The Ancient Faith of the Serbs and the Croats (1885-1890). In the re/construction of the assumed duotheism of the theophoric pair of twins - Vid (Svantevid) and Vida/Živa – who create an incestuous hierogamy, Nodilo starts out from Helmold’s Chronicle, which relates to the Baltic Slavs.
Eras u belaruskaj tradycyjnaj kul’tury
Eros v beloruski ljudski kulturi

Authors: Lobač Uladzimir
Published: June 2019

The article is dedicated to sexual symbolism and relations in the Belarusian traditional culture of the 19th - early 20th centuries.Analyzing a great number of ethnographical and folkloristic sources, the author investigates peculiarities of the sexual culture and symbolism in the Belarusian ethnic community of the 19th - early 20th centuries. Special attention is paid to erotic components in the youth subculture of the Belarusians; sexual motivations in wedding and birth rites as well as everyday life stereotypes of sexual relations are characterized.
Das Thema der Kosmogonie in litauischen Folklorenarrativen
The Creation Theme in Lithuanian Folk Narratives

Authors: Laurinkienė Nijolė
Published: June 2019

In this article Lithuanian folk narratives describing the creation of the World and its constituents (Earth, celestial bodies, human beings) are analyzed. By their origin and nature these narratives are supposed to be related to the archaic creation myth, although in many cases they are closely intertwined with successive fragments of Christian religion.
Ustno izročilo o lintverju kot indikator ritualnega prostora antične skupnosti Ajdovščine nad Rodikom
The Oral Tradition about Lintver as an Indicator of the Ritual Place of Ajdovščina above Rodik’s Antique Community

Authors: Hrobat Katja
Published: June 2019

The article is part of a B.A. thesis in which the author studies the relations between folk traditions and archaeological research. She analyses the oral traditions related to a mythical figure called Lintver, a kind of a snake-like dragon that apparently lived in Jezero above village Rodik (southwestern Slovenia). Mid-nineteenth century descriptions and local oral traditions suggest that the parish in Brezovica organized regular monthly processions to the site to bewitch the devil. As Lintver’s dwelling-place lies in the immediate vicinity of Ajdovščina’s Roman cemetery, the paper considers the possibilities as to how the traditions about the mythical being could lead us to an ancient ritual place.
Folklore as an Expression of Intercultural Communication Between Jews and Poles – King Jan III Sobieski in Jewish Legends
Folklora kot izraz medkulturne komunikacije med Judi in Poljaki – kralj Jan III Sobieski in judovske legende

Authors: Bar-Itzhak Haya
Published: June 2019

This article examines the use of Jewish legends in Poland about the Polish king Jan III Sobieski as a means of folkloristic inter-cultural communication. The two extant legends dealing with the figure of Jan Sobieski are discussed. One of the legends exists in two versions: an eighteenth century version originating in the ‘Beit Ya’akov’ manuscript and a second version, which was written down by the Jewish scholar of folklore B.W. Segel and published in 1899. The second legend was recorded by the Polish Armenian clergyman Barącz Sadok from the oral tradition of the Jewish community of Żólkiew. The legends are examined from various facets, such as their cultural context, the literary patterns of the culture hero, narrative roles, and their deep structure.
Kosmova a Dalimilova „dívčí válka“ ako metafora indoeurópskej vojny funkcií
Kozmova in Dalimilova »dekliška vojna« kot metafora indoevropske vojne funkcije

Authors: Golema Martin
Published: June 2019

Kosmas´s and Dalimil´s “girl´s war” as a metaphor of the Indo-European war of functions. What we want to introduce in our contribution, is an attempt at an interpretation of the old story from Czech medieval chronicles. We are trying to engage a new player, which is the new comparative mythology of G. Dumézil and his school. So we compare “the girl´s war” with other stories of the so-called war of functions, to which this school already gave systematic attention. We are trying to refer to several analogies and to form hypotheses, which would explain it. Dumézil has identified the presence of various versions of the story about the war of functions in several Indo-European traditions, and he formulated the conviction that a common basic pre-text had arisen in Indo-European prehistory. He devoted extraordinary attention to the story, and he was convinced that it is one of the most important narrative structures, built on the application of three-function Indo-European ideology. Our basic finding is that the story of “the girl´s war” is the very version of the war of functions as the way of the war of the sexes. Since it contains very archaic elements, it cannot be fabled by Kosmas or by Dalimil; its origin has to be found in “the bottomless chasm” of pre-Slavic, even Indo-European pretexts. So we are trying to transcribe the “family tree” of this old story, because we think that we have noticed its immediate ancestors and wide kin in the bottomless “chasm” of pretexts. To look into this chasm today enable us researches of G. Dumézil, who as the first has revealed – in several time and space very distant stories – a common scheme, which elucidate the origin of an integrated society, which belonged to the intellectual equipment of old Indo-Europeans.
Witches' Zoopsychonavigations and the Astral Broom in the Worlds of Croatian Legends as (Possible) Aspects of Shamanistic Techniques of Ecstasy (and Trance)
Vještičje zoopsihonavigacije i astralna metla u svjetovima hrvatskih predaja kao (mogući) aspekti šamanističke tehnike ekstaze (i transa)

Authors: Marjanić Suzana
Published: June 2019

I shall attempt to interpret witches' zoopsychonavigations in the worlds of Croatian legends as (possible) aspects of shamanistic techniques of ecstasy (and trance), in the framework of which I shall be trying to designate the concept of zoopsychonavigation as the border of permeation between shamanistic ecstatic experiences and the witches' experience of lethargy.In addition to the above concept of zoopsychonavigation, I establish equally possible contacts between witchcraft and shamanism on the basis of the mythem about the mutual agon between shamans as well as between witches, the distinctive features of their birth (for example, their birth in a caul), the axis mundi topos – the mythic geography of mountains and trees (the parallelism between the shamanistic tree and the fairies’ tree), the use of hallucinogenic plants that have been noted in the practices mentioned, as well as the light-enhanced hypostases of the witches' bodies in the context of Eliade's attribution of the shaman as "a master over fire".
How to Outsmart the System: Immigrants’ Trickster Stories
Wie man das System austrickst: Immigranten erzählen

Authors: Fialkova Larisa , Yelenevskaya Maria N.
Published: June 2019

This essay investigates attitudes to the law on the part of immigrants from the former Soviet Union to Israel and concerns the problems at the crossroads of legal anthropology, folklore, and immigration studies. Brought up in a totalitarian state, Soviet citizens were not law-abiding. The law was seen as an instrument of suppression used by the state against an individual. Circumventing it was considered to be both moral and justified. Immigration has not led to a change in legal consciousness or behavioral strategies. Trickster stories in which narrators bending the law are presented as heroes are of high tellability and form a distinctive genre of immigrants’ folklore. The essay is based on face-to-face interviews conducted by the authors and analyzes historical, folkloric and literary roots of the immigrants’ nonchalant attitude to the law. Focusing on twin stories narrated by participants of the same events we show selectivity of memory and the first stages of folklorization of personal narratives.
Una inscripción mágica de Panticapeo única y los enemigos desconocidos
Authors: Chronopoulou Eleni
Published: June 2019

En este artículo se estudia una inscripción mágica de la antigua necrópolis de Panticapeo que contiene inscrita diecisiete veces la palabra ανώνυμος junto a unas letras sin sentido aparente. Se hacen unas observaciones sobre la lectura, unas anotaciones sobre las secuencias de las letras sin sentido y una nueva propuesta sobre su finalidad.
Ecloga haec paene tota Theocriti est: riflessioni sull´Ecloga VII di Virgilio
Authors: Gagliardi Paola
Published: June 2019

[it] L’Ecloga VII di Virgilio, giudicata da Servio paene tota Theocriti, è in realtà un componimento ricco di spunti originali, entro il quale Teocrito è citato come termine di confronto: in tal modo il poeta latino può affermare e sottolineare la novità della propria produzione bucolica, debitrice di altri modelli, anche attinti dal panorama culturale contemporaneo.
El epitafio de Ovidio (Trist. III 3.73-76): la complejidad de la deixis al servicio de la sofisticación poética
Authors: González Marín Susana
Published: June 2019

El epitafio que Ovidio compone para sí mismo (Trist. III 3.73-76) comienza con el adverbio hic, una posición que atrae inmediatamente la atención sobre la deixis. El hecho de tratarse de una inscripción no real sino literaria determina el análisis de este aspecto tanto en este caso como en otros epitafios de poetas elegíacos; pero Ovidio complica la cuestión atribuyendo a este texto tres situaciones enunciativas distintas: la de un epitafio que figuraría exento en su futuro monumento funerario; la de la carta desde el exilio que dirige a su esposa, donde le comunica sus disposiciones fúnebres; y la de un poema dentro de un libro dirigido a su lector. El solapamiento de las tres situaciones multiplica las posibilidades de identificar los referentes de los deícticos. El resultado es la comprobación de que probablemente Ovidio explotó esta multirreferencialidad, lo que, además de mostrar su sofisticación, refuerza el carácter metapoético del epitafio.
Nuevos datos sobre la distribución de mamíferos (Mammalia) en las dunas de Erg Chebbi (Marruecos)
Authors: Ferrández Verdú T. , Ruiz Rocamora A. , Perales Pacheco P. , Arnaldos Giner I. M. , Tapia Claro M. , Alguazas Martínez J. A. , Asensio-Pérez A. I. , Carrillo López A. F. , Da Silva Y. , Galián J.
Published: June 2019

El progresivo aumento del turismo de aventura en el entorno de las dunas de Erg Chebbi, amenaza, desde hace casi dos décadas, la conservación del único complejo dunar (Erg) de todo Marruecos. Con el propósito de valorar algunos de los efectos de esta actividad sobre la comunidad de mamíferos locales, entre marzo y abril de 2018 se llevó a cabo un muestreo intensivo utilizando 5 métodos de detección distintos. El objeto principal era evaluar la presencia y distribución actual de las especies de mamíferos presentes, teniendo como referencia las citadas en la zona desde 1900 (Aulagnier et al., 2017). De las 16 especies históricamente citadas, 9 han sido detectadas en el presente trabajo, lo que representa un 56.2%. Resulta de interés la ausencia total de datos sobre 5 de las especies potencialmente más abundantes como son: Gerbillus amoenus (de Winton, 1902), Gerbillus gerbillus Olivier, 1801, Gerbillus tarabuli (Thomas, 1902), Pachyuromis duprasi Lataste, 1880 y Psammomys obesus Cretzschmar, 1828. Algunos datos apuntan a la drástica reducción de los recursos hídricos experimentada en los últimos años, como una de las causas de la aparente reducción de sus poblaciones. Al mismo tiempo, otras especies de requerimiento hídricos menores, tales como: Meriones libycus Lichtenstein, 1823 o Jaculus jaculus Linnaeus, 1758, presentan un aparente buen estado de conservación. Se confirma la presencia de Poecilictis libyca Hemprich & Ehrenberg, 1833, tras 32 años de ausencia de datos.
Influencia de variables individuales y grupales en la actitud de los investigadores españoles hacia la transferencia de conocimiento y la cooperación con empresas y administraciones públicas
Authors: Díaz-Catalán Celia , López-Navarro Irene , Rey Rocha Jesús , Cabrera Álvarez Pablo
Published: June 2019

Gobiernos nacionales y supranacionales han fomentado políticas orientadas a la producción de nuevos conocimientos que den lugar a impactos socioeconómicos mediante la cooperación intersectorial. Sin embargo, es mucho aún lo que se desconoce acerca de los mecanismos que generan actitudes proclives a dicha transferencia. A partir de las respuestas de 851 investigadores, a la cabeza de sus grupos de investigación en diferentes centros públicos de investigación de Andalucía, Canarias, Madrid y País Vasco, se han generado tres modelos de regresión logística en los que se comprueba la influencia de variables individuales y grupales en la actitud más o menos proclive de los investigadores a la cooperación con agentes no académicos ?empresas y administraciones públicas?. Nuestros resultados matizan la hipótesis del “círculo virtuoso” otorgando un papel negativo a la cooperación previa con las administraciones públicas. La disciplina científica y la edad no se han mostrado significativas dentro del modelo, mientras que los méritos académicos y las motivaciones han tenido un papel menos destacado de lo esperable.
Percepciones del docente universitario sobre la comunicación científica de libre acceso
Authors: Pinto-Santos Alba Ruth , Villanueva-Valadez Carlos , Cortés-Peña Omar
Published: June 2019

Internet ha generado cambios en la comunicación científica creando un nuevo modelo de acceso libre y rápido a los resultados de investigación al que poco a poco se adaptan las instituciones educativas. Este artículo analiza la percepción sobre políticas y prácticas de acceso abierto por docentes de La Universidad de la Guajira – Colombia (Uniguajira) y la Universidad Autónoma de Nuevo León- México (UANL). Metodológicamente se asumió una investigación no experimental de corte comparativo. Se utilizó un diseño muestral aleatorio con (n: 245) participantes. Los resultados evidencian una actitud favorable de los docentes frente a la comunicación científica en abierto, con valoraciones superiores en la escala media general de 3.3/4 para UANL frente a 2.97/4 en Uniguajira. Se concluye que existe disposición de los docentes para compartir contenidos científicos de libre acceso, y que a nivel institucional se debe fortalecer políticas y prácticas que favorezcan el acceso abierto.
Early Iron Age Terracottas from Southern Portugal: Towards the Definition of a Regional Coroplastic Tradition
Authors: Gomes Francisco B.
Published: June 2019

At the beginning of the Iron Age, the iconographic output of the communities of southwestern Iberia was radically changed by the introduction of a rich and diverse imagery with Near Eastern roots brought to the Far West by the Phoenician diaspora. Coroplasty, however, does not seem to have been a popular medium for iconographic expression within Phoenician and “Orientalizing” groups. In this regard, the communities of the inner Alentejo region of southern Portugal constitute an exception, as they developed an expressive coroplastic production that clearly outweighs other artistic media. This tradition was based on the selective adoption and adaptation of specific oriental motifs, essentially zoomorphic representations, among which representations of bulls and birds are predominant. The rural and heterarchical nature of these communities meant that coroplastic production was decentralized and heterogeneous, but a number of common features can be glimpsed that unify this production in a coherent coroplastic production.
Archaic Votive Figurines from the Sanctuary of Demeter at Corinth
Authors: Langdon Susan
Published: June 2019

This work-in-progress focuses on the archaic figurines from the Corinthian sanctuary of Demeter and Kore on Acrocorinth. These include “Daedalic” plaques, handmade figurines with mold-made heads, fully handmade, and fully mold-made figures. The broadly varied assemblage documents the introduction of figurines into Corinthian votive practice and the development of cult iconography.
Cyberbullying and Social Networking Sites
Authors: Marzano Gilberto
Published: June 2019

Media pay considerable attention to episodes that involve children and adolescents and the internet. Usually, the excessive time spent on social networking sites is highlighted as the principal source of risk for cyberbullying as well as for the various types of cyber addictions that can develop. Anonymity is reported to be one of the principal factors that favor cyberbullying, whilst sexting and homophobia are indicated as being among the principal circumstances that bring victims to commit suicide. In this chapter, some relevant aspects of the use of social networking sites will be illustrated and some notions regarding how the internet works will be introduced. Other questions, such as the spread of cyber hate and online incivility will be discussed, and a case of the incautious use of Facebook by a higher public education institution will be reported. Many concepts highlighted here will be useful in the following chapters in which strategies for the prevention of cyberbullying will be considered.
Cyberbullying at School
Authors: Lizut Joanna
Published: June 2019

It is very important to collocate the occurrence of cyberbullying with a negative school environment. School bullying is widely known to be associated with many negative indicators, including lower academic achievement, lower school satisfaction, and lower levels of attachment and involvement at school. Several studies have combined cyberbullying with negative school experiences, such as lower academic performance and negative perceptions of the school climate. Moreover, many have suggested a strong link between the climate in the school and both traditional and cyberbullying. Some recent studies have shown that people who are perpetrators of cyberbullying and those who are victims both report a worse climate in schools than others not involved in the behavior. A poor disciplinary climate is one in which students are either unaware of the rules and the consequences of violations or one in which students are unmotivated to internalize and conform to the rules because they feel that they are unfair or unimportant. Weak parental involvement implies that the parents are not involved with the student's school life; they provide no help with homework, have very little communication with teachers, and rarely assist with school activities. Having a lack of didactic pressure means that neither teachers nor students hold high expectations for their academic achievement.
Using Big Data Analytics to Forecast Trade Volumes in Global Supply Chain Management
Authors: Ozemre Murat , Kabadurmus Ozgur
Published: June 2019

As the supply chains become more global, the operations (such as procurement, production, warehousing, sales, and forecasting) must be managed with consideration of the global factors. International trade is one of these factors affecting the global supply chain operations. Estimating the future trade volumes of certain products for specific markets can help companies to adjust their own global supply chain operations and strategies. However, in today's competitive and complex global supply chain environments, making accurate forecasts has become significantly difficult. In this chapter, the authors present a novel big data analytics methodology to accurately forecast international trade volumes between countries for specific products. The methodology uses various open data sources and employs random forest and artificial neural networks. To demonstrate the effectiveness of their proposed methodology, the authors present a case study of forecasting the export volume of refrigerators and freezers from Turkey to United Kingdom. The results showed that the proposed methodology provides effective forecasts.
A Handbook for ITF R&D Project Management
Authors: Ho Siu Cheung , Chuah K. B.
Published: June 2019

Hong Kong's Innovation and Technology Fund (ITF) from the Hong Kong Special Administrative Region's Government supports collaborative R&D projects in industry, academia, and research centers. This chapter has been developed for the ITF project teams and collaborative organizations specifically, but it is a useful reference for project teams working with multiple partners or stakeholders. This chapter is the result of the author's Engineering Doctorate research on “Enhancing the Commercialization Success of Innovation and Technology Fund (ITF) R&D Projects in Hong Kong's Logistics and Supply Chain Industry.” It takes the readers through the process from project identification to commercialization. The process described in the chapter has been effectively implemented in a recent ITF project in Hong Kong's logistics and supply chain industry. The chapter is a useful standard operations procedure (SOP) for collaborative R&D project teams.
The Role of Strategic Sourcing in Global Supply Chain Competitiveness
Authors: Biazzin Cristiane
Published: June 2019

A global supply chain is a core element for an organization's competitiveness. Its success relies on the synchronization of relations, activities, and agreements in order to be flexible, agile, high quality, and cost effective for customers. Strategic sourcing emerges as an important factor to support and integrate the suppliers into the supply chain intelligently. This chapter aims to provide the understanding of how strategic sourcing can contribute to improving a firm's global supply chain competitiveness. In order to do so, it explores the elements to be considered while developing the strategic sourcing: the sourcing process cycle, internal and external relations, sourcing risks, global sourcing application, and supplier development.
Managing Electronic Supply Chains
Authors: Parmar Puneet
Published: June 2019

During the early 2000s, the advent of internet and e-communication enabled organizations to be more responsive and cater to their customers' needs in a better way. Over the last few years, integrated technologies and ERP systems has allowed organizations to gain market share and establish themselves as e-commerce players. This has been achieved through better synchronization, business realignment, and operational flexibility. The rapid development in fields of information technology has transformed old partnerships between suppliers, buyers, and service providers into a more collaborative business process where information and knowledge sharing is a key success parameter. Through enhanced IT capabilities, SMEs can cooperate to form a network and promote their joint capacities to acquire a complex project and integrate resources for a better planning and execution. In this chapter, the author seeks to highlight the importance for e-SCM to be implemented and adopted, current status of adoption through case studies, benefits of e-SCM as strategy and challenges plaguing adoption of e-SCM.
Supplier Selection Criterion for SSCM in Indian Thermal Power Plant
Authors: Satapathy Suchismita
Published: June 2019

All companies are dependent on their raw material providers. The same applies in the case of thermal power plants. The major raw material for a thermal power plant is the coal. There are a lot of companies which in turn provide this coal to the thermal power plant. Some of these companies are international; some are local, whereas the others are localized. The thermal power plants look into all the aspects of the coal providing company, before settling down for a deal. Some people are specifically assigned to the task of managing the supply chain. The main motive is to optimize the whole process and achieve higher efficiency. There are a lot of things which a thermal power plant looks into before finalizing a deal, such as the price, quality of goods, etc. Thus, it is very important for the raw material providers to understand each and every aspect of the demands of the thermal power plant. A combination of three methods—Delphi, SWARA, and modified SWARA—has been applied to a list of factors, which has later been ranked according to the weight and other relevant calculations.
A Domain Model for Transparency in Portuguese Cooperatives
Authors: Malta Mariana Curado , Meira Deolinda Aparício , Bandeira Ana Maria , Santos Melanie
Published: June 2019

The aim of this chapter is to present a domain model that represents the informational needs of transparency (governance structure and accountability dimensions) in Portuguese cooperatives. A domain model is an abstract representation of a reality and a milestone in the development of a metadata application profile (MAP). A community of practice publishes linked open MAP-based data for these data to be interoperable; this means intelligent software/agents can aggregate these data, provide different types of visualizations, infer from the data, and ultimately provide new discoveries. This model was developed having as basis the information obtained from the accomplishment of a focus group, and the analysis of financial reports and websites of seven Portuguese cooperatives. The authors will continue to work on the domain model to include 1) other dimensions that also contribute for transparency in the organizations and 2) other types of entities of the social economy (SE). The final aim is to define a model representing the needs of transparency of all types of European SE entities.
Realities and Challenges of the Social Enterprises in South-Eastern European Countries
Authors: Matei Ani , Antonovici Corina-Georgiana , Săvulescu Carmen
Published: June 2019

The chapter objectives focus on mapping the sector of social economy in some states from South-Eastern Europe, presenting their role and impact due to the activities achieved in society. The theoretical part of the chapter comprises the evolution of social economy in Europe, in general, and in South-Eastern Europe, in particular, the identification of the types of organizations in this area. The case study identifies and presents the stages of development of the social enterprises in countries such as Romania, Bulgaria, Cyprus, Serbia, Slovenia, Croatia, Greece, Republic of Moldova, and explores, by comparative analysis the institutional frameworks, the regulations of social enterprises, the eligible judicial forms, presenting similarities and differences, as well as the contribution to social inclusion and impact on community in general. The chapter identifies and explains the influence of the European actors and presents the factors specific to each country which have influenced and supported the emergence of social enterprises as well as the challenges faced.
Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market
Authors: Sen Negi Ankita , Das Payel
Published: June 2019

One of the most popular forms of marketing strategy to endorse a product or a brand is celebrity endorsement. Masses are big fan of celebrities both films or sports industry. Hence, using celebrities for brand or social welfare activities is a common phenomenon. Consumers do not purchase a product not because of their love and trust on the celebrity only. This study is aimed at finding the relation in building brand equity and the celebrity endorsers. This research infers the relationship between consumer perception formed through celebrity endorsements and its impact brand equity. It is also inferred from the study that celebrity endorsement fit for a product has a positive effect on consumer perception, hence building brand equity.
Consumer Relationships With Brands
Authors: Rajagopal  , Castaño Raquel
Published: June 2019

A brand can be one of a firm's most valuable assets; however, the value of a brand is contingent on the perceptions, attitudes, and behaviors of its consumers. A brand can legally belong to a firm, but its value is in consumers' hands. Thus, it is important to know how a brand can connect with its users and how to build strong brand relationships that lead to consumer loyalty and advocacy for a brand. Brands can also influence the adoption of new products by helping consumers to reduce the uncertainty of new product adoption. This chapter addresses how marketing strategies can enhance brand relationships.
Managing Integrated Brand Communication Strategies in the Online Era
Authors: Mosca Fabrizio , Casalegno Cecilia
Published: June 2019

Since the spread of digital environments has certainly helped to broaden the spectrum of possibilities for managing channels, while opening new areas of competitive confrontation, is to assume that new technologies have contributed to the definition of a hybrid environment in which pre- and post-digital-revolution habits coexist. The aim of the present chapter is to show how this kind of hybrid channels, want to meet the two requirements to communicate and sell - through the use of media platforms that appeal to each other, meet and complement each other – is nowadays managed and how it can be used in the future to reach business and awareness goals in luxury markets. The analysis has been based on ways through which global luxury goods firms integrate their communication and selling tools each other, by focusing the attention on web and social strategies.
Managing Brand Portfolio in a Crisis
Authors: Nadi Rafic , Tolba Ahmed
Published: June 2019

Branding in pharmaceutical markets is more challenging than any other market due to the enormous regulations and restrictions from governmental bodies like MOH, Ministry of Health. This case tackles a real challenge that one of the leading pharmaceutical companies in Egypt is facing. Since the company has a well-established brand that has been in the market for more than 30 years, this brand has strong brand equity and is well known by consumers, end users. In the past 5 years with the devaluation of the Egyptian currency, the price of the active ingredients increased. Accordingly, the gross margin of the brand was highly affected, to the extent that it reflects losses in the net operating income. In any other market, it might be an option to increase the price and enhance the gross margin, but in the pharmaceutical industry, companies are price takers and only MOH has the right to set the price.
Differences and Similarities
Authors: Bowen Gordon , Bowen Richard
Published: June 2019

Social media is a pervasive platform, and consumers increasingly want to connect with it. The growth of mobile devices has increased connectivity to social media, but accessing social media platforms has uncovered interesting results with gender differences between males and females. Trust models have evolved to take account of website interactivity, website environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social and behavioural norms. Brands in the online and offline environments are exposed to risks, but the sheer level of interactivity and connectedness of social media increases the consequence of negative responses. However, the use of brand communities could be a way forward to negate the risk of brand contamination.
Reputation Management
Authors: Unutur Aslıhan Mihrimah
Published: June 2019

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.
The Role of Online Social Interaction in the Recommendation of a Brand Community
Authors: Veloutsou Cleopatra , Dessart Laurence , Arvaniti Georgia Maria
Published: June 2019

This chapter focuses on the growing role of consumer-brand communities in the online context and in particular brand communities in online strategy games. It explores the loyalty of community members toward the other members, as expressed by their willingness to recommend the online community externally. Using data collected from 384 gamers, this chapter suggests that the strength of the relationship with the game brand and the need to socialise are good predictors of brand community participation, as expressed by the brand community engagement and the brand community identification. Brand community participation ultimately leads to the brand community recommendation intention.
The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision
Authors: Danniswara Randy , Sandhyaduhita Puspa , Munajat Qorib
Published: June 2019

This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.
Improved Design of Vertical Cavity Surface Emitting Laser for 3D Sensing in Internet of Things Applications
Authors: Goyal Priyanka , Singh Prachi
Published: June 2019

Internet of things (IOT) and Vertical Cavity Surface Emitting Laser (VCSEL) future can be seen together, since VCSEL technology-based 3D sensors are introduced for IoT applications. The improved VCSEL structure design with fixed wavelength using a thermally actuated cantilever structure is presented. This improved structure of VCSEL will help us in realizing athermal VCSEL. In athermal VCSEL the dependency of VCSEL on temperature will be much less because it will not require temperature controllers. Realizing fully temperature-independent VCSEL (i.e., athermal VCSEL) is still a challenge but we can reduce it to some extent. In this chapter, recent diversification of application of VCSEL technology from data communication to sensing has been discussed. This proposed VCSEL structure may give us an opportunity to improve the VCSEL technology. Therefore, smart 3D sensors based on VCSEL will help in making internet of things applications more reliable and will directly or indirectly serve the concept of smart homes and smart cities.
A Comprehensive Overview of IoT-Based Green Buildings
Authors: Krishnamurthi Rajalakshmi , Dhanalekshmi G.
Published: June 2019

Green building defines the way buildings are designed, constructed, operated, and maintained in such a way that the negative impacts are reduced and eliminated. The green building ensures to impart the sustainability of a building environment for quality living of citizens. It is to be noted that, not only the structure of the building, but its entire life cycle—including designing, constructing, operating, maintaining, renovating, and demolishing—must ensure responsibility towards environmental and natural resources. However, there are numerous factors that influence the effect of green building. Further factors such as pollution control, air quality monitoring, adaptability to evolving environment, and materials used also need to be handled by the green building. Hence, this chapter focuses on exploring the various issues, challenges and opportunities of green building concepts. Further, this chapter addresses how IoT-based green building will assist in achieving the goal through other emerging technology such as cloud computing.
Green Building Efficiency and Sustainability Indicators
Authors: Danish Mir Sayed Shah , Senjyu Tomonobu Shah
Published: June 2019

A rapid change in technology trend and lifestyle around the globe has induced a drastic increase in energy production, delivery, distribution, and consumption. That forced building planners, designers, scholars, researchers, and practitioners to come up with a sustainable solution within constrained economic and environmental dimensions. With a proper definition and usage of efficiency and sustainability dimensions in terms of green building design and construction, global challenges (global warming, climate change, poverty, global health and education, etc.) can be mitigated, leading to long-run sustainability. This chapter presents indicators to define, manage, measure, and enhance efficiency and sustainability phenomena for proposing a green building. A primary objective of this study is to identify influencing factors and set forth viable indicators and framework in terms of energy-efficient green building from different standpoints hiring innovative tangible and non-tangible tools and technique.
IoT-Based Green Building
Authors: Jain Rachna , Goel Vaibhav , Rekhi Jusleen Kaur , Alzubi Jafar A.
Published: June 2019

Among the various domains of IoT, one domain that is highly emerging in recent years is the application of IoT in green buildings. With the advent of IoT, the concept of green buildings has taken an even broader perspective. Incorporating intelligence into the current building management systems could revolutionize the buildings in terms of energy efficiency. The chapter explores some sound benefits of integrating IoT into a green building. It offers insight into the various technologies used in green construction, followed by some IoT-based architectures. Some machine learning algorithms that can be used to boost the efficiency of IoT devices are also discussed. Finally, the chapter dives into the future of IoT-enabled green buildings, and explores the challenges in achieving zero-energy buildings, while addressing the questions it raises. It focuses on how a green building, together with the internet of things, may lead to zero-energy buildings, thus carving our path towards a secure and energy-efficient future.
Skint8, a Novel B7 Family–Related Molecule, Negatively Regulates T Cell Responses
Authors: Lin Yujun , Cui Cheng , Su Min , Tian Xiaohong , Huang Yuanmao , Zhao Jin , Lai Laijun
Published: June 2019

Immune responses are tightly controlled by T cell costimulatory and coinhibitory molecules. In this study, we identify Skint8 as a new member of the T cell coinhibitory group, whose extracellular domains share significant homology with existing B7 family members. Skint8 mRNA is expressed in resting and activated B cells, monocytes, and CD4 T cells. The Skint8 putative receptor is expressed on activated CD4 and CD8 T cells, B cells, monocytes and dendritic cells. Recombinant Skint8–IgG Fc fusion protein inhibits T cell proliferation, activation, and cytokine production in vitro. In vivo administration of Skint8–IgG Fc reduces T cell activation and alleviates experimental autoimmune encephalomyelitis in mice. The findings broaden our understanding of the regulation of immune responses and may have implications for treating immune-related diseases.
TRAILshort Protects against CD4 T Cell Death during Acute HIV Infection
Authors: Natesampillai Sekar , Paim Ana C. , Cummins Nathan W. , Chandrasekar Aswath P. , Bren Gary D. , Lewin Sharon R. , Kiem Hans-Peter , Badley Andrew D.
Published: June 2019

CD4 T cells from HIV-1 infected patients die at excessive rates compared to those from uninfected patients, causing immunodeficiency. We previously identified a dominant negative ligand that antagonizes the TRAIL-dependent pathway of cell death, which we called TRAILshort. Because the TRAIL pathway has been implicated in CD4 T cell death occurring during HIV-1 infection, we used short hairpin RNA knockdown, CRISPR deletion, or Abs specific for TRAILshort to determine the effect of inhibiting TRAILshort on the outcome of experimental acute HIV infection in vitro. Strikingly, all three approaches to TRAILshort deletion/inhibition enhanced HIV-induced death of both infected and uninfected human CD4 T cells. Thus, TRAILshort impacts T cell dynamics during HIV infection, and inhibiting TRAILshort causes more HIV-infected and uninfected bystander cells to die. TRAILshort is, therefore, a host-derived, host-adaptive mechanism to limit the effects of TRAIL-induced cell death. Further studies on the effects of TRAILshort in other disease states are warranted.
Social media surveillance: A personality-driven behaviour model
Authors: Van der Schyff Karl , Flowerday Stephen
Published: June 2019

Background: The use of third-party Facebook apps have become a common occurrence. However, this leads to problems such as information misuse, because many Facebook apps are able to build accurate behavioural and usage profiles which users are unaware of.Objectives: The aim of this article was to develop a research model that could be used to evaluate the influence of awareness and personality on the intent to use third-party Facebook apps.Method: In this article, we took a qualitative approach to code awareness and personality related literature using Atlas.ti software. After reviewing the codes, propositions were created and integrated into an adapted version of the Theory of Planned Behaviour.Results: The study found that it is likely that individuals’ personality type will influence their intent to use third-party Facebook apps. It also found evidence to suggest that awareness of social media surveillance will influence a user’s intent to use third-party Facebook apps. Based on the review, the article proposes the use of an adapted version of the Theory of Planned Behaviour by incorporating information security awareness of social media surveillance.Conclusion: Although social media surveillance is commonplace, much of it is conducted for commercial purposes without users being aware thereof. This article concludes that it is possible to determine a Facebook user’s susceptibility to social media surveillance via third-party apps by evaluating the combined influence of personality type and awareness.
School screening for scoliosis
Authors: Connellan K.
Published: June 2019

School screening for scoliosis can be highly effective in detecting those relevant curvatures that would benefit most from the available conservative treatment at an advantageously early stage. The correct age group of adolescent females is targeted, and routine examination can be administered with relative ease.The program is most accurate when performed with a primary Forward Bending Test, and in cases where scoliosis is suspected, a second screening using either the Forward Bending examination or a scoliometer reading is recommended before referral to a co-operating medical team. It is convenient, and suitably accurate following brief training, for the first two tests to be conducted by the school’s nurse or physical education staff.Screening at schools allows for early diagnosis of scoliosis, allowing maximum benefit and prognosis to be obtained as a result of the subsequent non-operative treatment. Boston braces have presented the highest rates of compliance and have thus yielded some of the most beneficial results of management by bracing. A treatment is deemed successful if the progression of the curvature has been stopped, and this occurs with the majority of cases that are detected whilst they are in the early stages. The prognosis of scoliosis is therefore improved by conservative treatment measures.The cost of implementing a school screening program is justified by its ability to decrease the morbidity of those adolescents who are affected by this disease. The programs are generally inexpensive, are not time consuming and are simple to administer. As much as 75% to 95% of AIS cases that require surgery could have avoided operative management through early diagnosis and treatment. As the screening projects encourage and implement the early detection of scoliosis, which can then be effectively managed, there is great value in the implementation and maintenance of these school screening programs.
The future of physiotherapy in South Africa
Authors: Frantz J. , Cloete P. , Heynes A. , Steenberg A.
Published: June 2019

A brain drain in the physiotherapy profession is a cause of major concern currently among physiotherapists in South Africa. The main aim of this study was to determine the future plans of 2nd to 4th year physiotherapy students registered at the three academic institutions in the Western Cape for the 1999 academic year. It also aimed at determining the reasons why graduates chose to stay or leave South Africa. The results of the study show that an overwhelming majority (86%) of the respondents considered leaving South Africa following graduation. The reasons listed for leaving included gaining experience, financial gain and job availability. It is hoped that the results of this study will stimulate relevant role players to investigate means of persuading our graduates to stay and work in the country.