bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis of the Effect of Corporate Culture on the Innovative Development and Management of Enterprises
Authors: Tang Ziqi
Published: December 2023

As an important means of enterprise management, enterprise culture plays an increasingly important role in enterprise competition. Corporate culture has become indispensable content for contemporary enterprises to maintain competitiveness and sustainable development in the market, and is the soft power of enterprise innovation and development. This paper studies the influence of corporate culture on corporate innovation and corporate management and how to expand its advantages. The construction of corporate culture is a systematic project that keeps pace with the Times. Only by continuously enriching and developing the content of corporate culture and optimizing the ways and methods of cultural landing can we better promote the quality and efficiency of enterprises and achieve high-quality development. It can be seen that how to integrate corporate culture with innovative development and play its role is a topic worthy of further discussion and research. After a full understanding, the development process of enterprises can be more planned and the soft power can be fully utilized to use innovative means. For different types of companies, such as individual startups or large public companies, having a corporate culture is essential.
Research on Green Ecological Innovation Index of Chinese Commercial Banksese Commercial Banks
Authors: Bian Tianxu , Zhu Caibin
Published: December 2023

The development of green finance by commercial banks is a key way to achieve the goal of "carbon peak and carbon neutrality" in China. This paper uses entropy method to collect data from the social responsibility report and annual report of commercial banks, establishes the green ecological innovation index of commercial banks, and evaluates the development of green finance of commercial banks in recent years, and finds that the development of green finance of Chinese commercial banks is on the rise; In terms of organizational innovation, the management policies and full-time institutions of commercial banks have been continuously improved, but many banks still need to pay attention to the construction of management systems related to green finance. In terms of product innovation, the score of ecological innovation of commercial banks' products continues to rise significantly, and the green financial products of commercial banks continue to be abundant, but the products in the field of carbon finance are relatively simple. In terms of cultural innovation, banks still need to strengthen special training on green finance and deepen the concept of green development.
Thoughts on Some Issues of the Imposition of Real Estate Tax in China
Authors: Ni Geer
Published: December 2023

Along with the full realization of the unified real estate registration in China, the preparation for the imposition of real estate tax goes one step further. This paper first analyzes the expected functions of real estate tax in China, including raising fiscal revenue, improving wealth distribution and regulating the housing market. Further, the paper indicates that the imposition of real estate tax needs to be based on a national real estate information registration and management platform, which should also enable the identification of households and real-time tracking of property values built upon the unified real estate registration. Finally, this paper discusses three specific issues on revenue attribution, pilot scope, and detailed deduction method for tax exemption for the imposition of real estate tax in China providing concrete suggestions on how to impose real estate tax in China.
An Analysis of the Roles of the Anti-monopoly Law in Sustainable Economic Development
Authors: Zhang Sishang
Published: December 2023

Laws can have a certain impact on economic development, especially anti-monopoly laws. The reason to study this important social issue is because it is crucial to China's national situation. In many industries in China, especially the Internet, technology, and finance, the market tends to be highly concentrated. This not only threatens small and medium-sized enterprises but may also be detrimental to consumers. The lack of effective anti-monopoly supervision may lead to social inequality and a widening gap between the rich and the poor, which is contrary to the goals of China's socialist modernization drive. Therefore, the anti-monopoly law has special and important significance in China and needs further study and improvement. The theme of this paper is to analyze the role of the anti-monopoly law in sustainable economic development. Research methods include case analysis and literature research. The result shows that the importance of anti-monopoly law is mainly reflected in preventing abuse of market position and regulating that market players cannot abuse their market position to engage in unfair competition. At the same time, it can also realize the effective allocation of resources, which can ensure that the market can improve overall social welfare in an environment of sufficient competition.
Analysis of the Effectiveness of Public Relations for Brand Communication
Authors: Zhou Xinhui
Published: December 2023

Brand communication plays a crucial role in the advancement of corporations, with many organizations placing significant emphasis on fostering public relations with their clientele. In a context of escalating competition and volatility within the market, effective brand communication plays a pivotal role in enhancing business image and credibility. Consequently, the management of public relations necessitates appropriate adjustments. Enterprises are increasingly prioritizing the management of public relations and corporate image due to the impact of brand image and consumer trust on customer choices in the marketing landscape. In addition to quality and price, customers now consider brand image and trustworthiness when making purchasing decisions. Therefore, effective brand communication has become a paramount objective for enterprises. Given this market context, public relations play a crucial role in conveying the value of a brand. Therefore, enterprises must adeptly navigate public relations in order to achieve favorable growth.
Comparative Analysis and Research of Investment Portfolio Management Models
Authors: Wang Yuxuan
Published: December 2023

Portfolio management plays a significant role in the world of finance and investing, offering benefits and contributions to both individual investors and institutions. Researchers use many mathematical models to make informed decisions about how to allocate and manage investments within a portfolio to optimize risk versus return trade-off based on the investors preference and constraints. This paper primarily employs the literature review methodology and comparative analysis methodology. Firstly, it collects, summarizes, and analyzes multiple papers on portfolio management models, including Markowiz Mean-Variance Model, Capital Market Line (CML), Arbitrage Pricing Theory (APT) and Capital Asset Pricing Model (CAPM) with the origin of the models, their key assumptions, components, and applications. Additionally, this paper also utilizes comparative analysis by comparing the similarities, differences, and respective downsides and benefits of the four main research models. Through this comparison, the paper investigates the relationships and application distinctions among the models. As a result, these models evolve and refine over time, with some building on others. CAPM extends the Markowitz Model by introducing the risk-free rate and market portfolio as benchmarks, simplifying the risk-return relationship, and introducing systematic risk. The Capital Market Line (CML), derived from CAPM, illustrates efficient portfolios made up of both market and risk-free assets and shows the risk-return trade-off. APT, a later model, can be seen as an extension of CAPM.
The Analysis of Slot Optimization Based on the Top Trading Cycle Method in China Hub Airport
Authors: Xie Haoting
Published: December 2023

China's aviation industry is facing a scarcer development space. In the absence of means to enhance airport capacity, airport slots have been attached great importance as a scarce resource. Due to the lagging development of China's aviation industry and its detailed fields, slot allocation in China is unscientific, and as a scarce resource, slot utilization in China has much room for improvement. After analyzing the current situation of China's slot allocation system, imperfect laws, regulations and slow marketization process, this paper proposes that the construction of the secondary market can be a substitute for China in the process of exploring the primary market mode, which can be used to significantly improve the utilization and efficiency of slot resources temporarily. This paper introduces in detail the operation method of the Top Trading Cycle (TTC) algorithm and the Top Trading Cycle-Collaborative Decision Making (TTC-CDM) algorithm in the slot allocation secondary market and the short-term potential of solving slot resource shortage, which provides directional guidance for the development space of China's aviation industry.
Current Situation in Chinas Organ Transplantation Market and Analysis on the Main Allocation Methodologies: Taking Kidney Transplantation as an Example
Authors: Zhu Meizhi
Published: December 2023

Organ transplantation is a surgical operation to rescue a patient who has organ failure by implanting the other people's healthy organ into the patients body accordingly to save and prolong the patient's life. This is also one of the focuses of today's researches. Organ transplantation started relatively late in China, but since then, organ transplantation made a great progress in China in just a few years. But in the meanwhile, the organ transplantation market in China still faces various problems. This paper uses a large number of data, such as the number of people waiting for organ transplantation in different countries at different times and the distribution data of qualified organ transplant institutions in various regions of China, to analyze the problems faced by China in organ transplantation. It is found that organ transplantation in China, especially kidney transplantation, faces the problems of large demand gap and regional inequality. To meet these challenges, this paper explains four principles of allocation and then introduces two different allocation mechanisms as a reference for improving organ allocation in China.
Economic Development Trends in Africa: A Case Study of South Africa Before, During, and After the COVID-19 Pandemic
Authors: Zhang Shibiao
Published: December 2023

The global economy has been significantly affected by the COVID-19 pandemic, and Africa has not been spared from its widespread repercussions. This paper aims to provide a comprehensive analysis of the economic development trends in Africa, with a particular focus on South Africa, across three distinct phases: pre-pandemic, during the pandemic, and post-pandemic. Utilizing the combination of textual analysis and secondary data, the paper delves into both the macro and micro economic impact of these phases on the South African economy. The study aims to shed light on the resilience and vulnerabilities of the South African economy in the face of global challenges such as trade tensions, geopolitical uncertainties, and the unprecedented health crisis brought about by the pandemic. It also explores the government's policy responses and their effectiveness in mitigating the economic fallout. Furthermore, the paper examines the sectoral impacts, highlighting how key industries like mining, manufacturing, and services have been affected and are recovering. By offering a multi-dimensional analysis, this paper seeks to provide valuable insights for policymakers, researchers, and stakeholders interested in the economic development and recovery of South Africa in a rapidly changing global landscape.
On the Development Drend of Online Retail and Offline Retail
Authors: Mao Zhewei
Published: December 2023

Due to the changes in many industries after the epidemic, in order to promote national consumption power, China has listed the retail industry as one of the key development objects. This paper studies the historical development of the retail industry, studies the development characteristics of online retail industry and offline retail industry respectively, and analyzes the current development situation and its reasons by means of searching data, analyzing and demonstrating, and making comparison. Through research, this paper finally concluded that the online retail industry and offline retail industry are currently in a situation of mutual integration and joint promotion of development, and this conclusion is a guide for the retail industry research in the new stage. This research would be helpful for scholars and decision-makers to further explore relevant measures. Other articles on the recent situation analysis and future prediction of the retail industry can draw reference from this paper.
Reasons and Possible Countermeasures for the Imperfection of Pre-sale System in China
Authors: Ding Yichuan , Pan Chenxi , Tang Zian , Zhou Songjie
Published: December 2023

Ever since the presale mechanism was invented in 1953, it has been welcomed all over the world, especially in real estate purchases. In recent years, the real estate industry in China has been developing since the reform and opening-up policy made by Deng. As it developed, problems also arose as huge numbers of uncomplete building sites started to emerge throughout China's mainland, causing millions of people to end up in poverty or bankruptcy. The research is conducted to seek what actually caused the mentioned situations as well as find possible countermeasures to help avoid them to some extent. This passage lists several main existing problems including flaws in the system, vulnerable reaction systems, and the lack of government management. and to each of them, a correspondent measurement is given as a better solution or a tip for not repeating the same mistake. There are mature systems of presale in regions from Hong Kong to the USA.
Must Hair Care Products That Target the Causes of Consumer Hair Loss Be More Popular?
Authors: Jin Yuxuan
Published: December 2023

Hair loss has become a problem for many people in the modern world where pressure is constantly increasing, and it is showing a trend of aging. Many shampoo and hair care brands have launched hair care products specifically designed to improve the causes of hair loss through market research, but do consumers prefer to buy these products? What factors influence consumers willingness to consume hair care products? In this paper, by crawling the data in Taobao, an e-commerce platform under Alibaba, we categorized the sales of products on the hot list of hair care products, focusing on products with anti-hair loss functions, and finally selected 13 products for crawling and analyzing the reviews. Through the psychological tendency of the review content, the authors concluded that most users have similar needs, including factors such as smoothness, flavor, oil control, cost-effective, and good reviews, etc. Based on the data obtained, the authors explored the psychology of consumers when purchasing, laying the foundation for the design of the questionnaire. After that, through the experimental method, by distributing the questionnaire to the subjects, the questionnaire contains two products, one contains anti-hair loss ingredients. Through the basic information of the subjects, the use of hair care products and the choice of the two products on the questionnaire, combined with the theory of consumer expectations, it is concluded that the hair care products designed for hair loss are not preferred over ordinary hair care products, and that the supply side of the market of hair care products does not need to pay too much attention to the causes of hair loss of consumers, but should pay more attention to their willingness to buy.
Case Study Analysis of Low-Carbon Economy
Authors: Guo Hangyou
Published: December 2023

The imperative for a low-carbon economy has gained unprecedented momentum in recent years, largely driven by the pressing need to mitigate climate change. This paper provides an in-depth analysis of how different actors - namely Tesla, rsted, and international collaborations such as EU-China and U.S.-India partnerships - are contributing to this paradigm shift. Through a detailed exploration of case studies, the paper sheds light on the multifaceted nature of the transition, focusing on key drivers such as technological innovation, public-private partnerships, financial mechanisms, and policy frameworks. The analysis reveals that while significant strides have been made in advancing a low-carbon agenda, challenges like regulatory hurdles, geopolitical tensions, and financial risks persist. Nonetheless, the studied cases offer valuable lessons and a roadmap for integrated and sustainable approaches to achieving a low-carbon economy. This paper serves as a comprehensive guide for policymakers, business leaders, and stakeholders interested in the complexities and opportunities inherent in the transition to a more sustainable economic model.
Research on the Marketing and Business Operation Model of Chinese Coffee Brands - A Case Study of Luckin Coffee
Authors: Song Yawen
Published: December 2023

As a rapidly emerging coffee chain brand in the Chinese market, Luckin Coffee has attracted a lot of attention for its low-price strategy and rapid expansion mode. Luckin Coffee's low-price business model realizes the dual goals of price concessions and high-quality products, which challenges the business model and profitability of the traditional coffee industry. Luckin Coffee adopts a unique operation model that makes it stand out in a competitive market. According to the study of Luckin's profitability model and the comparison of the coffee industry, this research analyze the business logic and operation principle behind it. Through low-priced sales, Internet+ model, efficient supply chain management, diversified product portfolio, and rapid expansion of the number of stores, Luckin Coffee has successfully constructed a competitive business model and operation principle, which lays the foundation of its rapid rise in China's coffee market.Meanwhile, there are problems with Luckin Coffee's business model, and this study makes recommendations for its future development.
Application of Big Data Analysis in Sales Forecasting
Authors: Ma Qianqian , Xie Ailing
Published: December 2023

As a matter of fact, with the rapid development of the computation ability and data delivering, the big data analysis becomes a common tool to realize the predictions. With this in mind, this paper focuses on the impact of big data analysis on sales forecasting, starting with an introduction to the present-day context and significance of sales forecasting and some of the forecasting scenarios implemented by previous generations based on machine learning. After introducing these backgrounds, we start to introduce big data analysis and its impact on sales forecasting. According to the analysis and the summaty of the previous experience, we introduce the commonly used models, the parameters of the models, and the evaluation of the models as well as the application scenarios, and the specific application results. Finally, we demonstrate the limitations as well as future perspectives of big data analysis and sales forecasting. Overall, these results shed light on guiding further exploratio of bigdata analysis in sales prediction.
An Analysis of the Application of Financial Sharing System in Securities Companies
Authors: Xia Fangyuan
Published: December 2023

With the development of economic globalisation and information technology, under the condition of limited resources, searching for new economic growth points and enterprise growth models, resource integration has become the key to implementing enterprise goals, and financial shared services have emerged. Enterprises with large-scale, widely distributed branches, financial sharing can integrate all kinds of resources in the enterprise, through the business module to optimise the process, so that the process between different regions and the accounting system tends to standardise and unify,Finance staff in all positions can familiarise themselves with the business dealing with branch matters. The securities industry has also continued to strengthen the integration of digital technology and business applications, moving towards standardisation, systemisation and intelligence. This paper briefly describes the meaning and development history of the financial sharing model, explains the development history and development status of the securities industry, and briefly analyses the application of financial sharing in the overall construction of the securities company's finances.
Musk's Entrepreneurial Analysis with Tesla Asas an Example
Authors: Yu Shunran
Published: December 2023

This research aims to study the story of Musk and Tesla Inc., and the entrepreneurial lessons learned from their business success. Through case studies and literature reviews, the author can reveal the common characteristics and wisdom of successful entrepreneurs, and provide valuable inspiration for future entrepreneurs. Entrepreneurs need to constantly pursue innovation and try new ideas and technologies to maintain a competitive edge. What is equally important is the sustainability and the commitment to social responsibility that goes with it. Tesla's market capitalization has surpassed that of many traditional automakers, making it one of the most valuable car companies in the world. This reflects investors' optimism about the future potential of electric vehicles and their trust in Tesla's leadership.In addition, Tesla has successfully raised billions of dollars in capital markets to support the company's expansion and research and development projects, including the Gigafactory and the development of autonomous driving technology. This shows that investors are confident in Tesla's future growth prospects.
Exploring the Anchoring Effect: Theories, Mechanisms, and Real-world Applications
Authors: Chen Wenbai
Published: December 2023

Behavioral economics, interlinking economics, psychology, and cognitive science, explores economic decisions through the prism of cognitive, emotional, and social influences, opposing the rationality presumed by traditional economics. This article delves into a predominant cognitive heuristic, the anchoring effect, highlighting its enduring influence on judgments, even when the initial anchor is irrelevant. The domains explored include consumer behavior, showing misalignments between espoused rationality and actual choices, and how the anchoring effect amplifies this discrepancy. This paper investigates applications of the anchoring effect in pricing mechanisms, illustrating how companies leverage it to influence consumer perceptions and choices, and in financial markets, demonstrating its role in investment decisions and market valuations. Further, it examines the anchoring effect in public policy, revealing its utility in environmental initiatives and charitable giving. The article culminates in an exploration of the multifarious theoretical underpinnings of the anchoring effect and accentuates its ubiquity and substantial implications in various facets of human behavior and economic decision-making.
Research on the Pension Investment and Asset Management
Authors: Wang Qianye
Published: December 2023

The study explored how to develop a pension investment portfolio and analyzed solutions for special cases. We first reviewed the global context of pension investment and emphasized the crucial role of pension in financial planning. Subsequently, we specifically analyzed the "firefighter case" and decided whether to choose "one-time payment" or "fixed benefits". Finally, specific results were provided and some suggestions were given. In addition, we emphasize the importance of individual risk tolerance and investment goals in formulating investment strategies to ensure that investment portfolios match individual needs. Through the guidance of this study, investors can learn how to manage their pension investments and achieve long-term financial security and robust retirement plans. The diversity and effective management of pension investment portfolios are crucial for the success of pensions, and this is worthy of careful consideration and action by every investor.
Management of Personal Finances and Investment Decisions
Authors: Qian Ruicheng
Published: December 2023

The effective management of personal finances and investment decisions plays a pivotal role in achieving and maintaining financial stability. The present study investigates the many determinants that impact the decision-making process of individuals when it comes to investing decisions, as well as the subsequent financial results that ensue over an extended period. Through the use of a quantitative research methodology, this paper analyzed a representative sample of 1,000 individuals to examine their investing habits. This investigation took into account many factors like risk tolerance, financial literacy, and investment horizon. The results of our study demonstrate a significant association between financial literacy and investment performance, as individuals who obtained higher scores on financial literacy evaluations had superior investment returns over an extended period. Besides, it was observed that risk tolerance emerged as a noteworthy predictor of asset allocation methods, as people with a lower tolerance for risk tended to choose investment portfolios that were more cautious and less prone to volatility. The present research aims to enhance understanding of the influence of individual financial choices on the attainment of sustained financial stability. The findings of our study emphasize the significance of financial education programs and customized investing approaches for people to make well-informed choices that are in line with their financial objectives.
Analysis of the Ecological Restoration and Economic Impact of the 10-year Fishing Ban Policy in the Yangtze
Authors: He Zeyun
Published: December 2023

This essay will mainly assess the Yangtze 10-year fishing ban in general and its effects up until now from the perspectives of both environmental economics theory, and policy implementations. Featuring areas such as improvements in fish populations, recovery of endangered species, effects on the fishing industry and fishing households that was put on pause, and how governments use other economics related policies to sustain them. Using a variety of both qualitative and quantitative sources, and cost-benefit analysis on them. However, it also requires balance by mentioning limitations that caused the plan to not function as expected. Such as dams that restricted the breeding and feeding grounds of both endangered and commercial aquatic species usually consumed for food, and the threats brought by climate change on an already vulnerable ecosystem. Overall, the essay will mainly comment and analyze its success, but limitations and what couldve done better are included to show balance and enough critical analysis.
The Evolution, Impact and Future of the Sharing Economy
Authors: Ling Jiajing
Published: December 2023

An economic approach known as the "sharing economy" facilitates resource sharing via an online platform. It is distinguished by the sharing of unwanted items or the right to utilize resources, as well as the use of technology and trust to create a sharing platform in order to realize the vision of a collaborative economy. The development of the sharing economy has had an impact on the labor market. The pressure on employment has decreased due to the rise of new informal employment models, but it has also had an effect on conventional labor relations. The laborers' ties to the platform have deteriorated, and issues like the inadequate defense of social rights and interests have come to light. Platforms for the sharing economy should adhere to the "sharing benefits and responsibilities" idea to split the cost of workers' social security and advance economic growth. A major driver of economic growth is the rise in informal employment that has been brought about by the sharing economy. Workers have more employment possibilities and flexible work schedules under the shared labor paradigm. However, there are also obstacles to the sharing economy's growth, such as ambiguous legal obligations and social security problems. In the future, the sharing economy must support social rights and interests and work with the government, businesses, and labor to further the sharing economy's sustainable growth.
Shared Resilience Between Business and Society under Climate Change
Authors: Zou Yue
Published: December 2023

This paper delves into the intricate relationship between climate change, extreme weather events, urbanization, and its multifaceted impacts on business and society. It charts the historical trajectory from the Industrial Revolution to contemporary urbanization, revealing the critical role of human activity in driving climate change. The changing interplay between urbanization, industrialization, economic growth, and environmental consequences. Through an interdisciplinary lens, this paper reveals the intricate links between climate change, extreme weather events, and urbanization. The escalating frequency and intensity of extreme weather events, from heatwaves to floods, have ripple effects on economies and communities across the globe. In the midst of these climate challenges, the concept of resilience as a guiding framework has taken center stage in the discussion. Once a psychological construct, resilience has evolved into a multidisciplinary approach to climate risk. This paper explores the collaborative efforts of government, business, and civil society in developing adaptive strategies that enhance climate resilience. It emphasizes the crucial role of business in building climate-resilient supply chains, supporting communities, and promoting environmental sustainability. The need for collective action is emphasized, urging stakeholders to work together to address the complex challenges of climate change. By understanding these interconnections, societies can use adaptive strategies to navigate the changing climate landscape and advance toward a future of shared prosperity, environmental sustainability, and resilience in uncertainty.
Impact of Enterprise Digital Transformation on Enterprise Investment Structure
Authors: Wu Yining
Published: December 2023

As the flow of financial capital continues to expand, China's domestic non-financial enterprises have shifted virtual to real to a certain extent and have deepened the degree of digital transformation. In October 2022, China put forward a strategic plan to accelerate the construction of "Digital China", and promote enterprise restructuring through improving digital transformation. This paper explores the impact of enterprise digital transformation on the investment structure of Chinese A-share-listed non-financial enterprises in Shanghai and Shenzhen, taking the A-share-listed non-financial enterprises in Shanghai and Shenzhen from 2011 to 2021 as the research sample. The empirical analysis finds that enterprise digital transformation improves the investment structure of enterprises and promotes enterprises to "shift from virtual to real". Based on this analysis, a heterogeneity analysis is conducted, and it is found that under different internal environments, such as the nature of different shareholdings, the influence of enterprise digital transformation on enterprise investment structure is different.
The Impact of Population Aging on Risk-free Rate
Authors: Tang Yitian
Published: December 2023

This study delves into the relationship between the long-term trend of population aging and the risk-free rate against the backdrop of China's diminishing demographic dividend and declining birth rate. It further examines the mechanisms via which population aging affects the risk-free rate. The phenomenon of population aging is distinguished by a rise in the percentage of older individuals and a decline in the percentage of younger individuals, hence exerting a diverse range of effects on the economy. The demographic transition holds significant influence over savings, investment, labor supply, and interest rates, making it a crucial macroeconomic issue. This study employs a literature review methodology and conducts data analysis to construct a "elderly population ratio" framework grounded in life cycle theory. The objective is to investigate the correlation and knowledge significance of the risk-free rate.
An Empirical Study on the Impact of Convertible Bond Financing on Corporate Performance Taking China's A-Share Listed Companies as an Example
Authors: Hao Shijie
Published: December 2023

Convertible bond is a financing means of both stock and bond, and it is also a refinancing means of listed companies in our country. Based on the study of convertible bonds, this paper analyzes the impact of convertible bond issuance on the financial performance of the issuer, and through the analysis of different financial indicators of China's A-share listed companies, draws the following conclusions: in 2017 and beyond, convertible corporate bonds can bring significantly higher return on total assets, and convertible corporate bonds have forward utility.And put forward the following reference suggestions, for the regulatory authorities, not only to gradually relax the threshold of bond issuers, but also to strengthen supervision. For investors, convertible bond financing can be used as a criterion to screen non-financial companies with a good business environment, and they should also continue to pay attention to the use of funds issued by convertible corporate bond companies.
Research of Influence Factors on Disney Movies
Authors: Wang Zewei
Published: December 2023

Disney movies have consistently proven to be a leader in the entertainment industry, not only because of their ability to resonate emotionally with audiences but also because of their outstanding contribution to the economy. At the heart of this economic impact is the exceptional production quality of Disney movies. The dedication to high-quality filmmaking ensures that Disney movies capture the hearts and minds of a wide range of audiences, thus guaranteeing consistent and substantial box office returns. As a giant in the movie industry, Disney does not rely solely on ticket sales; their movies are the starting point for countless other sources of revenue. For example, the demand for related merchandise tends to spike at the same time after each Disney movie is released. From action figures and costumes to bedding and school supplies, Disney-branded products go off the shelves. These merchandise not only boost Disney's profits, but also contribute to the growth of the manufacturing, retail, and distribution industries, which in turn stimulates broader economic growth. In addition, Disney's movies play a pivotal role in the success and expansion of its world-renowned theme parks. Characters and stories from Disney movies come to life in these parks, making them irresistible attractions for children and adults alike. As these parks thrive, so do their neighboring tourism and service industries, contributing greatly to the local economy. On the global front, the universal appeal of Disney movies has ensured the continued health of the worldwide theater industry.
Analysis of Marketing Strategy Based on Consumer Psychology - A Case Study of Louis Vuitton
Authors: Dai Weiai
Published: December 2023

In 2022, Louis Vuitton's sales surpassed the historic 20 billion mark and were well ahead of the sales of other competing luxury brands that year. Moreover, compared to the first half of 2022 results, sales in the first half of 2023 continue to rise. Based on this, by analyzing the marketing strategy of Louis Vuitton, this paper can conclude that cooperation with celebrities, co-branding with other industries and deep localization are the three main marketing methods of the brand. In addition, by combining 4Ps marketing theory, the advantages and disadvantages of the company's marketing strategy are analyzed from different perspectives, so as to better understand LVMH's business model and development direction. This essay aims to discuss how exactly these marketing strategies are used to ensure Louis Vuittons success.
Review of COVID-19 Pandemics Impact on Investment Decisions under Behavioral Finance
Authors: Shao Yifei
Published: December 2023

Since the COVID-19 pandemic outbreak, many studies have explored the impact of the COVID-19 pandemic on financial markets and investors decisions. Most of the studies are conducted under the assumption of rationality and efficient market hypothesis, which imply that investors decisions are always aiming at the maximum profit. However, analyses of investors behaviors during the pandemic with a focus on irrationality are not common. Irrationality is the main theme of behavioral finance, which studies the psychological factors that bias investors decisions from rationality. This paper reviews common theories and biases studied in behavioral finance, including heuristics, mental accounting, disposition effects, overconfidence, and anchoring. In this paper, those concepts are linked to the increased volatility and strikes in financial markets during the pandemic. By analyzing the relationship between behavioral finance concepts, hypotheses are given regarding the impact of the pandemic on increase or decrease of the common irrational behaviors in the financial markets, especially in the stock market.
Digital Transformation and Risk Management for SMEs: A Systematic Review on Available Evidence
Authors: Wang Zhilin
Published: December 2023

Small and medium enterprises (SMEs) are acknowledged as key drivers to economic growth and social development worldwide. Digitalization brings opportunities as well as challenges to SMEs. Therefore, it is of great significant for SMEs to identify, assess and manage potential risks in digitalization. This study aimed to provide a systematic literature review (SLR) of available research evidence on risk management in SMEs under the digital transformation. Through SLR, a search on Web of Science (WOS) as well as Scopus resulted in the acceptance of 67 peer-reviewed papers published from 2017 to 2023. The results showed that SMEs are mainly concerned with covid-19 crises and supply chain risks, technological and security risks and organizational risks. By adopting various methods to testify risks, management strategies such as strengthening organizational learning, technological and resilient capabilities, implementing cybersecurity governance and IR compliance, adopting safety management tools, participating public support and initiating educational training courses are suggested for SMEs to achieve a successful digital transformation. This research may help researchers as well as practitioners deepen their knowledge in SMEs risk management under digitalization.
Central Bank Digital Currencies: A Comprehensive Study of Characteristics, Implications and Future Perspectives
Authors: Tang Yunkai
Published: December 2023

The advent of the modern digital age has changed the way money is used and payments are made. A groundbreaking financial innovation created in response to the changing digital economic environment is the Central Bank Digital Currency (CBDC). The primary objective of this paper is to examine the novel features of CBDC and consider the far-reaching implications for the current financial system. This paper first examines the nature and objectives of CBDC. The distinctiveness of CBDC in the currency issuance and payment systems, as well as its potential impact on the current payment industry, is highlighted in our comparisons of CBDC with conventional currencies, cryptocurrencies, and online payment methods, respectively. However, the digital aspect of CBDC also raises issues of digital divide and privacy. Finally, we highlight the critical role of the government in the creation and oversight of CBDCs. In conclusion, this article offers a thorough viewpoint that explores the ideas, advantages, and disadvantages of CBDC and provides crucial insights into the future growth of CBDC and its influence on the future financial system.
Research on the Relationship Between ESG and Firm Value
Authors: Liu Langzhuo
Published: December 2023

In recent years, sustainable development has become more and more important to enterprises. While the state controls and controls, investors also have different evaluations on enterprises with different esg performance, and ESG performance has gradually become an important basis for enterprise valuation and other aspects. For the purpose of studying whether ESG indicators are positively associated to enterprise value, this paper uses ESG data and company data from 2015 to 2022, and adopts fixed panel regression analysis after data processing and testing. Through empirical analysis, this study comes to the following conclusion: ESG performance and enterprise value significantly positively correlate. Or, to put it another way, there is a significant connection between ESG performance and company value. Further research revealed that the relationship between the two is also heterogeneous between the nature of the enterprise and the industry. As a consequence, this paper suggests that enterprises should attach importance to the implementation of strategies in the three dimensions of ESG. While improving their own performance, they should not ignore the improvement of ESG performance, enhance their own value, and increase market competitiveness.
Research on the Pension Investment Decision: Case of a Firefighter
Authors: Liu Yuhan
Published: December 2023

As the worldwide phenomenon of ageing continues, retirees' spiritual and material requirements are receiving increasing attention. It is essential to utilize pensions, which serve as the most significant financial resource for retirees, in a reasonable manner to safeguard their later life's well-being. This study focuses on fire protection in Florida, USA, to investigate how different life expectancy groups should effectively invest their pensions. The investigation employs the FAMA three-factor model and incorporates the Sharpe ratio to simulate and appraise the investment outcomes. The investigation demonstrates that opting for an annual pension is the suitable option when a retiree has a lengthy life expectancy or aspires towards a dependable and cautious retirement. However, retirees with a pessimistic health status, those from regions with poor health conditions or those who want to lead a more adventurous lifestyle in their later years could benefit the most from taking a lump sum pension. This paper aims to provide individuals with references and advice on managing their pensions wisely and correctly to safeguard their financial security. Enterprises, government, and the state should consider providing sensible guidance to the vast retirement group. This paper requires some enhancements which include exploring specific occupations as well as the inadequate prediction of future investment portfolio returns by the FAMA three-factor model.
Application Analysis of Data Visualization in Tiktok E-commerce
Authors: Guo Yufei
Published: December 2023

With the rapid development of the e-commerce field, the application of data visualization technology is more extensive. Visual development in the field of Tiktok e-commerce can improve marketing accuracy and optimize consumers' shopping experience. However, visualization development in the field of Tiktok e-commerce has been affected. Based on this, the paper proposes to optimize Tiktok e-commerce by means of data optimization and integration. This paper uses the literature research method to analyze the application of data visualization in Tiktok e-commerce. Through reading a large number of literature, it is found that data visualization is of great help to the development of e-commerce. The technical realization and function summary of data visualization in Tiktok e-commerce are studied, but there are still some problems in commodity information, commodity quality, user positioning, logistics, and other aspects. Finally, some solutions are proposed.
Effect of personal protective equipment on dental anxiety of 5 to 10 year old children: An observational study
Authors: Sargam Sortey , Devendra Nagpal
Published: December 2023

Purpose: The purpose of this study was to evaluate the effect of personal protective equipment on dental anxiety in 5- to 10-year-old children in dental offices. Methods: 60 children aged 5 to 10 were randomly allocated to three study groups: CA group (colourful cartoon-printed attire, head cap, N95 mask, face shield, and hand gloves); C-PPE group (complete conventional PPE (gown, shoe covers, head cap, N95 mask, goggles, hand gloves, and face shield); and M-PPE group (modified colourful PPE (protective gown and face shield modified with cartoon pictures, shoe covers, head cap, N95 mask, goggles, hand gloves, and face shield). The child’s anxiety was assessed at baseline and after showing a photograph of a pediatric dentist in particular attire using the facial image scale. Preference for attire was later evaluated. Results: Intergroup comparison of mean anxiety scores after showing photographs in the three groups showed a statistically significant difference between the CA group and the M-PPE group (p = 0.024) and the C-PPE group and the M-PPE group (p = 0.0001). A statistically significant increase in anxiety in the C-PPE group and a decrease in the M-PPE group were observed. 88.8% of the children preferred modified PPE. Conclusion: PPE decreases non-verbal communication, affecting the rapport between a paediatric dentist and patients. But modifying it with colourful, relatable content can allay children’s anxiety.
Decreased Risk of Periprosthetic Joint Infection with Concurrent Hardware Removal During Conversion Total Hip Arthroplasty Compared to Staged Removal: A Matched Cohort Analysis
Authors: Sequeira Sean B. , Hasenauer Mark D. , McKinstry Robert , Ebert Frank , Boucher Henry R.
Published: December 2023

Introduction:

Hardware removal before conversion total hip arthroplasty (cTHA) is a challenging task for the orthopaedic surgeon, although there is little consensus on the timing of hardware removal to mitigate risk of surgery-related complication following cTHA.

Methods:

Using a national insurance database, we evaluated patients who underwent hardware removal either on the same day or within 1 year before cTHA, resulting in a total of 7,756 patients. After matching based on demographic factors and comorbidities, both staged and concurrent groups consisted of 2,752 patients. The 90-day and 1-year risk of revision surgery, periprosthetic joint infection (PJI), periprosthetic fracture, and aseptic loosening were calculated and compared. Demographic factors and comorbidities were further evaluated as risk factors for PJI.

Results:

The rates of infection were 1.85% and 3.05% at 90 days postoperatively and 2.94% and 4.14% at 1 year postoperatively for concurrent versus staged cohorts, respectively (P = 0.004 and P = 0.02). No difference was observed at 90 days or 1 year between the two cohorts in risk of fracture, revision surgery, or aseptic loosening. Diabetes (P = 0.002 and P < 0.001), tobacco use (P < 0.001 and P < 0.001), and obesity (P = 0.026 and P = 0.025) were identified as risk factors for PJI at both 90 days and 1 year postoperatively.

Discussion:

The timing of hardware removal is associated with an increased risk of PJI, although no difference was observed in revision surgery, fracture, or loosening among staged versus concurrent cohorts. These findings are important to consider when surgeons are evaluating patients with periarticular implants surrounding their hip.