bluuebunny/crossref_metadata_2025 huggingface dataset:
Activities of Public Libraries in the Conditions of Transformations Caused by the Full-Scale Russian Military Aggression
Authors: Pugach Liubov
Published: November 2023

The purpose of the article is to investigate and highlight the activities of public libraries, modern multimedia library spaces in the conditions of digitisation and adaptation of society to today's requirements. The research methodology is based on the application of general scientific methods of analysis, synthesis, system and socio-communicative approach. Scientific novelty lies in the study of the activities of public libraries and expanding their functionality in providing services in conditions of transformation and adaptation, responding to new challenges facing society and the state as a whole. The process of social and communicative interaction between libraries, modern multimedia spaces, and users in the present-day conditions is revealed. Conclusions. In the conditions of martial law, libraries are organically woven into the information society and its activities as social institutions. In accordance with the process of transformations, purpose, functions, and tasks that form a new public image, libraries have become providers of information and cultural and educational services with quality content for comprehensive development of society at the state and world levels. The system of library institutions of Ukraine forms an intelligent, intellectual, creative, cultural society, introducing the latest services into its activities, using new information resources, disseminating objective information, counteracting manipulation and information warfare. Libraries are powerful socio-cultural, scientific and information centres that have become the foundation of society's information base, an important social tool for the further development of informatisation and ensuring access to all categories of users to information resources, technologies, education, and culture for growth and self-improvement. From the point of view of modern trends, in the conditions of martial law, we are convinced of the powerful capabilities and resources of libraries to meet the educational, informational, communication, cultural and leisure needs of users.
Keywords: public libraries, modern multimedia library spaces, innovative forms of user service, innovative educational environment, media literacy, Russian-Ukrainian war.
Traditional and Modern Library Services: Transformation
Authors: Yudov Andrii
Published: November 2023

The purpose of the article is to identify the trends of transformations of traditional library services into modern ones through the prism of library traditions and librarians' skills; compare traditional and modern library services. The research methodology consists of the use of general scientific methods: analysis, synthesis, comparison, which made it possible to trace the development and transformations of traditional library services into modern ones. Scientific novelty of the work. It was determined that the digital library concept revolutionised the library sector through the use of information and communication technologies. The need for understanding the features of transformational changes of traditional and modern library services in order to improve library services is proved. Conclusions. Transformations of traditional library services into modern ones are shown. Digital libraries use technology and networks to connect people with resources in order to provide universal access to them. When comparing traditional and modern library services, important points were highlighted that are crucial for the creation of a modern library. First, librarians must change to meet today's challenges. The future will require them to re-orient, think creatively, and master new technological skills to create information resources and services. Librarians must be aware of modern trends and adapt to social and technological changes, as they are the only professionals suitable for scholars and citizens to appropriately evaluate online resources and provide accurate information. Second, the improvement of traditional library services is necessary, and the introduction of new methods and equipment becomes vital to bridge the gap between traditional and modern library services through integrated library management software. Information technology is essential for the rapid growth of modern library services, as the Internet and related technologies have opened up an entirely new environment for providing improved information resources and services to users.
Keywords: digital libraries, library services, library transformations, traditional libraries.
Information Content of Media Internet-Resources: Analytic Review
Authors: Romanyshyn Yulia , Shtykh Anna
Published: November 2023

The purpose of the article is to consider the concept of content as an actual term in modern information sphere and to analyse the information content of different types of media Internet-resources. The research methodology consists of methods of analysis, synthesis, abstraction, generalisation, observation, information monitoring, and diagnostics. The scientific novelty consists in summarising the existing and obtaining new knowledge about information content in media Internet-resources on the basis of theoretical analysis and practical research of popular media organisations represented in the digital environment. Conclusions. In today's media and digital environment, information content is an important element of an organisation's information policy. After analysing the regulatory sources, we see that the legislative framework for content in Ukraine is currently not sufficiently regulated. Theoretical analysis has shown that a significant challenge in working with content is the lack of a single definition of the term “content”. However, most researchers treat content as information content of any communication platform in order to meet the needs of users. In the digital environment, the key media for presenting information content are Internet-resources. It has been determined that the most effective channel and way to promote content is social networks, as they provide a wide coverage of the target audience. Today, a feature of the content are teaser headlines. They are a mandatory component of the media that seek to increase their audience and popularity. A properly chosen and original teaser title can help attract new audiences and preserve the existing one. The importance of the teaser headline for the media cannot be underestimated as it is one of the important factors in the successful functioning of virtual media.
Keywords: information content, media Internet-resources, digital environment, social networks, information and communication technologies.
Information Security Management: American Experience
Authors: Sarancha Viktor , Shabunina Viktoriia , Tur Oksana
Published: November 2023

The purpose of the article is a comprehensive analysis of the American concept of threats to information security and determination of priority areas of the US’s activity in creating a secure national cyberspace. The methodological basis of the study is general scientific and special methods of cognition, in particular, systemic approach, analysis, synthesis, and logical method. Methods of content analysis, comparative and analytical monitoring of Internet resources of US government bodies responsible for information security are also used. The scientific novelty of the study consists in the expansion of ideas about theoretical aspects in the field of information security and the systematic analysis of instrumental, conceptual foundations and practical aspects of information security in the United States. Conclusions. The globalisation of information systems has created a completely new situation in the security field. In cyberspace the main threat to the US national security comes from states and intermediaries acting in their interests. They have the necessary skills and technologies to carry out destructive cyberattacks for military and political purposes, and also effectively use cyberespionage methods, which not only entails economic losses, but also causes great damage to strategically important industries for the US. The American concept covers such three key levels of cyber security as the state, private business and individual users. There are such defence priorities for the United States as ensuring the protection of critical infrastructure, information networks and systems; quality control of used IT equipment; formation of effective mechanisms of interlevel communication and raising awareness at all levels. An important component of the US National Cyber Strategy is international cooperation on information security issues. In this regard, at the international level the United States seeks to implement such opportunities as to encourage countries to increase responsibility for ensuring the security of information systems and networks at the national and global level; to create the legal regime necessary to ensure cross-border access to information; to form a regime of collective cyber defence within the framework of NATO and other bilateral and multilateral agreements with strategic partners; to preserve the maximum possible freedom of action in cyberspace in order to conduct all types of information operations both during military conflicts and in peacetime.
Keywords: cyberspace, information threat, information war, information security, information management, informatisation, ICT.
Cultural Potential and Creativity of Modern Communicative and Event Practices
Authors: Denysiyuk Zhanna
Published: November 2023

The purpose of the article is to investigate the cultural potential and creativity of modern communicative practices and event practices, which have common manifestations in the field of cultural and project activities in the field of creative industries. The research methodology is based on the application of interdisciplinary and systemic approaches, as well as a set of methods: analytical, synthetic, cultural, which allow a comprehensive consideration of the given problem and formulate reasonable conclusions. The scientific novelty consists in the systematisation of the consideration of cultural creation and creativity as integral qualities and characteristics of communicative practices and event practices, which are a component of modern creative industries and are aimed at producing a high-quality cultural product. Conclusions. As a result of the research, it was established that new cultural phenomena and artefacts appear at the border of the intersection of the technical-informational and social-cultural environments, which are constantly updated by everyday practical human activity. In this context, one of such phenomena is communication mediated by the Internet network, which is a type of visual works and verbal messages that simultaneously act as means of communication and objects of culture with new meanings and connotations. Modern communicative practices, mediated by the Internet network, have most contributed to the formation of a separate Internet culture, and especially to the formation of its new forms, and are the result of both individual and collective creativity, based on creative ideas and their dissemination among the general public. Accordingly, not only new types of social interactions are formed, but also old ones are preserved / updated, which ensures stability and regularity of everyday life, allowing it to remain one of the fundamental components of social life. Modern communicative practices increasingly affect the socio-cultural environment, the sphere of creative industries and event practices, directly determining the formats of interaction with the audience in the process of retransmission of ideas, meanings and values in cultural and project activities, allowing a person to satisfy the needs for information, communication, and creative activity. Communicative practices in the environment of creative industries and event practices are characterised by a characteristic creation, which actually appears as the newest culture creation of the modern socio-cultural space, mediated by informational and technological components.
Keywords: cultural creativity, cultural potential, communicative practices, event practices, creative industries, cultural design, cultural product.
Social Networks as a Source of Research Information
Authors: Doskich Liudmyla
Published: November 2023

The purpose of the article is to demonstrate, based on the analysis of foreign and domestic publications, how social networks become an additional source of information for obtaining research and practical information of various directions. The research methodology is based on the inclusive use of general scientific (analysis, synthesis, comparison, descriptive, generalisation) and special research methods, in particular information science and the science of social communications. The bibliographic method, methods of processing textual information and content analysis of scientific information resources were not least important. The scientific novelty of the study consists in actualising attention to the practical-research possibilities of social networks as a source of basic or auxiliary information. Conclusions. The topics of publications that represent the possibilities of using social networks as a source of information for various purposes are quite broad and interesting for both scientists and marketers and other specialists. In general, we observed two important trends: firstly, despite the fact that the majority of users (for example, 76.6% of Ukrainians) use social networks to obtain information and communicate, their role as a source of information for practical application at work is increasingly growing, conducting various studies, presenting conclusions about various facts and trends that prevail in social life, as well as for the purpose of improving marketing or business projects. Secondly, perhaps due to the actualisation of the first trend, research has recently intensified, which presents the analysis of publications devoted to the use of social networks with different purposes in different areas, for example, in education, tourism, and so on. The latter makes it possible to quickly navigate a large array of publications and decide on those that can be useful for the implementation of research, work or business tasks related to the need to analyse information from social networks.
Keywords: social networks, scientific publications, research, information, users.
Social Media as an Effective Tool for Advertising Tourist and Hotel Services
Authors: Diachenko Roksolana , Tonkykh Oleksii
Published: November 2023

The purpose of the article is to analyse the main advantages of social media in the advertising of tourist and hotel services with the emphasis on the results of network communication. Research methodology. Since the research topic is interdisciplinary, its coverage involves an inclusive combination of a number of methods and approaches integrated from various fields of scientific knowledge – social communications, management, information activities, medieval studies, and others. The establishment of close scientific and integration ties between them made it possible to formulate a systematic understanding of social media as an effective communication tool for the promotion of services in the tourism and hotel spheres. General scientific methods are also used: analysis, synthesis, analogy, comparison, generalisation of results, and more. The scientific novelty of the research consists in drawing attention to the communication possibilities of social media in advertising and attracting new customers. Conclusions. Social media is becoming an important marketing tool in the travel industry, most crucial in advertising, attracting customers and selling services for the hotel and tourism business due to the experiential nature of hospitality products. The significant reduction of the technological barrier to the possibility of searching for information on the Internet for ordinary travellers plays a significant role in this. Mobile devices play the most important role in this today. Therefore, most companies include social media in their strategic plan for advertising and positioning in the market, in particular to monitor customer feedback, respond to comments and communicate more actively with potential and regular customers. Because any information posted on social media instantly becomes publicly available and significantly affects the trust and reputation of the company. Those companies that pay attention to the need for specialised social media management with the introduction of a corresponding position will not only retain customers and attract new ones, but will also improve their business practices and revenue levels.
Keywords: social media, tourist services, hotel services, communication, media marketing, advertising, customer reviews.
Use of Internet Resources to Form a Positive Image of Modern High School
Authors: Savchuk Yaroslava , Herasymiuk Lesya , Tarasyuk Lyudmila
Published: November 2023

The purpose of the article is to study the peculiarities of the use of Internet resources for the formation of a positive image of a modern higher education institution (HEI). Research methodology: analysis, synthesis, generalisation of theoretical data from the research problem, systematisation, content analysis. The scientific novelty is the expansion of knowledge about the use of Internet resources by higher education institutions of Ukraine to create a positive image. We have formulated recommendations to improve this process. Conclusions. It has been established that today the most relevant and effective component of forming a positive image of educational institution is the presentation of its activities on the Internet. It is noted that websites and social networks are currently the most promising means that provide ample opportunities for higher educational institutions to talk about themselves and popularise information about their activities in the virtual space. It has been noted that in recent years, the websites of HEIs have given way to social networks, which are actively used by their target audience. It has been observed that most of the information that was previously posted exclusively on websites is duplicated in the social networks of HEIs. It has been established that EIs posts current news, announcements, photos, and videos from various activities, events on their social media pages. Therefore, HEIs should make great efforts to form a positive image, as the competition in the market of educational services is growing every year. In particular, it is necessary to pay considerable attention to the use of various Internet resources, among which the most effective today are the website and social networks.
Keywords: positive image, image of the institution of higher education, website, social network, Internet resource.
Linguistic Aspects of Social Advertising Optimisation as a Type of Mass Communication
Authors: Buhaiova Oksana
Published: November 2023

The purpose of the study is to outline the factors, based on the analysis of Ukrainian-language social advertising texts, the consideration of which will contribute to increasing the impact of social advertising on the audience. The research methodology is based on the use of a functional method, which made it possible to outline the importance of social advertising in ensuring the stable development of civil society; methods of analysis and synthesis – in order to identify the role of speech media in socio-advertising communication; the generalisation method – in order to record the general features of social advertising texts and, based on them, to determine the lexical-semantic and stylistic techniques that exert the influence predicted by the advertiser on the audience. The scientific novelty of the article lies in the fact that it highlights and argues the speech components that affect the effectiveness of social advertising as a tool that allows you to direct the attention of society to important problems and adjust its actions in solving them. Conclusions. Social advertising as an important component of mass communication requires its own approach (different from other types of advertising) to the structuring of texts, which is due to its pragmatic goal – to form public opinion on various issues relevant to society. It is important to form the texts of social advertising in accordance with the linguistic mentality of the recipients, their psycho-emotional experience and expectations. The objects for the pragmatic influence of social advertising texts are primarily the subconscious states of a person, their deep needs, the change of which becomes a driving force for actions – conscious reactions. Reference to the opinion of an authoritative person; tolerant coverage of discussed topics; brevity, capacity, and comprehensibility of the text of the appeal; appropriate use of the lexical-grammatical and stylistic arsenal of the language: parts of speech and their forms, thematically marked, related lexemes, synonyms, antonyms, as well as metaphors, comparisons, repetitions, wordplay – taking into account these aspects when structuring social advertising texts will contribute to the optimisation of this type of mass communication, increasing its effectiveness.
Keywords: mass communication, social advertising texts, national linguistic mentality, pragmalinguistic influence, manipulation, consciousness, subconsciousness, lexic.
Project Management as a Tool For Effective Formation of Innovative Library Media Space
Authors: Khrushch Svitlana
Published: November 2023

The purpose of the work is to study the role of project management as a key tool in the process of forming an innovative media space in libraries. The research is aimed at revealing methods, techniques and best practices in the application of project management for the successful development of the media space of the library, in particular at studying the processes of planning, implementation and evaluation of projects in the context of innovative initiatives. The research methodology is based on a set of general scientific methods of generalisation, systematisation and forecasting. In order to identify approaches to the forms and content of project management components in modern libraries, an aspect-by-aspect analysis of specialised literature was applied. The method of information diagnostics was used to study the state of the media space of libraries and innovative projects that have already been implemented or are planned in the library field. Scientific novelty. Emphasis is placed on changes in library practice in the context of growing demands for digital library services, and the need to integrate project management as a key tool for solving the problems of innovative library development and improving the quality of user service is actualised. Conclusions. It was found that the application of the project management methodology in libraries is due to the innovativeness, integration and complexity of tasks related to the introduction of modern digital technologies, the dynamic external environment of the modern library, the need to coordinate various types of resources (financial, time, professional) and to meet deadlines project. The necessity of integrating project management into library practice for effective formation of innovative media space in libraries, implementation of new digital initiatives for further development of the user service sphere was considered and proved. The methods, techniques and best practices of applying project management for the successful development of the media space of the library have been determined. General scientific methods of generalisation, systematisation and forecasting are used for the analysis and generalisation of specialised literature.
Keywords. Innovative media space of the library, project management, digital library projects, digital transformations of the library, competencies of library specialists.
Professional Training in the Field of Information, Library and Archival Affairs at Mariupol State University: Twenty Years of Experience
Authors: Kudlai Viacheslav , Petrova Iryna
Published: November 2023

The purpose of the work is to summarise the experience of training specialists in the field of "Archival Affairs and Information Activities" within the specialty of "Document Studies and Information Activities" at Mariupol State University. The goal is to analyse the effectiveness of the programme, identify the needs for improving the curriculum, and determine the problems faced by students and faculty during the process of mastering this specialisation. The research methodology is based on the principles of scientific objectivity and systematic approach. Historical methods have been applied to establish events relevant to the development of professional training in document studies at Mariupol State University, along with other general scientific methods such as analysis, synthesis, and content analysis of the department's reports. The scientific novelty of the work lies in the generalisation of the history and current state of training professionals in the field of information, library, and archival affairs at Mariupol State University. Conclusions. The training of specialists in the field of "Information, Library, and Archival Affairs" at Mariupol State University takes into account the 20 years of experience of the Information Activities Department, which continues to function in a highly competitive environment due to temporary relocation to Kyiv. Therefore, the dynamics of the development of professional training in document studies at MSU depends on the competitiveness of the proposed educational programmes. The market demand for graduates of the department, the volume and quality of training, the ability to implement a new strategy of internationalisation of MSU, including the introduction of the unique educational and professional programme "Management of Documentation Processes and Development of the Digital Community" from 2023, indicate the potential for further improvement of professional training for document studies. In the foreseeable future, document studies specialists will play an important role in the reintegration of the Mariupol territorial community.
Keywords: specialty 029 "Information, Library, and Archival Affairs", records management, higher education, professional training, educational and professional programme, Mariupol State University.
Enhancing Teacher Professionalism through Academic Supervision: An Investigation in Remote and Peripheral Regions
Authors: Nurhadi Tami , Imron Ali , Triwiyanto Teguh
Published: November 2023

This research aims to describe academic supervision by the school principal to enhance the professionalism of teachers in remote and disadvantaged areas. This study utilizes a qualitative approach to understand the specifics experienced by the subjects in this research. Data collection techniques involve observation, interviews, and documentation. Data analysis is conducted through data condensation, data display, and conclusion. Based on the research findings, the implementation of academic supervision by the school principal begins with pre-supervision meetings. Subsequently, comprehensive classroom observations are carried out objectively using academic supervision instruments, concluding with post-supervision meetings to provide constructive feedback to the teachers. The impact of implementing academic supervision by the school principal includes an increase in teachers' competence in carrying out Teaching and Learning Activities, heightened creativity and innovation in the use of teaching methods and learning media, and an increase in teachers' confidence and collaborative attitudes. In addressing obstacles, the efforts made by the school principal include dividing the tasks of academic supervision among the vice principal and trained senior teachers, scheduling academic supervision at times when technical disruptions are minimal, employing a persuasive approach with teachers, and providing an understanding of the goals and benefits of supervision along with examples of successful instances of academic supervision to teachers. Thus, the implementation of academic supervision by the school principal can enhance teachers' pedagogy, personality, social attitudes, and professionalism in schools in remote and disadvantaged areas.
Technical Success Level Analysis Hitting, Scoop and Reserve Hit Sport Hockey Outdoor on Eventmen’s Asian Games Qualifer 2022
Authors: Nabilah Tiara Sekar , Hariadi Imam , Widiawati Prisca
Published: November 2023

This study aims to determine the success and percentage of hits, scoop and reserve hits in the Hockey Outdoor Men's Asian Games Qualifer 2022 competition. The design of this study is a descriptive quantitative method using video analysis. The research subjects were 9 teams. The instrument used in this study was an analysis sheet by means of a video review. Data collection by non-test method using documentation techniques in the form of video analysis. Furthermore, the data will be sorted and analyzed using data descriptions. Based on the results of the research, hits in all Hockey Outdoor Men's Asian Games Qualifer 2022 matches obtained the highest percentage of 48% by the Sri Lankan national team, this result did not determine the team won the championship. The highest percentage of scoops obtained in the Hockey Outdoor Men's Asian Games Qualifer 2022 was 66% achieved by the Oman national team, with this result Oman was able to win 1st place. by the Singapore national team, these results could not lead the Singapore team to become champions because each team has a different strategy. Of the three techniques, the one with the highest percentage is the reserve hit because the success rate is higher than the failure rate.
Identifikasi pohon keputusan hipertensi dengan sistem RapidMiner dan metode klasifikasi
Authors: Zulkarnaen Iskandar , Wulandari Okty Eka , Padulah  , Kurnia Hibarkah
Published: November 2023

At present health is very important to support all activities, both work and sports. Sometimes people ignore it in health checks, especially related to blood health. Early detection is very important in controlling the health of the body in everyday life. One of the factors that people often complain about is high blood pressure, which hinders all activities. High blood pressure is a disease caused by increased blood pressure. This study aims to identify the decision tree for high blood pressure for residents around the Bekasi area with sample data used, namely data on age, weight, blood type, and susceptibility to high blood pressure by distributing questionnaires. This study uses the RapidMiner system and data classification methods through questionnaires as respondents and health service test samples. The findings of this study are 6 people who allow for high blood pressure of various ages. The potential for high blood pressure is detected from the age of over 34 with a total of 3 people from blood groups B and O. The results of this study based on an accuracy rate of 77.78% show that of the 32 people in the high blood questionnaire data, 3 people are aged over 34 and 3 people aged 3 people.
THE ESSENCE OF THE CONCEPT OF «SOCIAL ESPONSIBILITY» IN ECONOMIC THEORY
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Korniievskyi Serhiy , Chala Veronika ,   Prydniprovska State Academy of Civil Engineering and Architecture
Published: November 2023

The scientific approaches to defining the essence of the concept of "social responsibility" have been summarized in the article and its author's interpretation have been proposed. The theoretical and methodological approaches to formulating the concept of "responsibility" and its derivative, "social responsibility," have been examined. A historical retrospective of scholars' views on the understanding of this phenomenon has been provided. It has been noted that social responsibility is based on an individual's responsibility and, in the process of their social activities, acquires a certain focus on achieving economic goals, which are practically specified as the fundamental values regarding the economic-functional purpose of a collective subject of social action. It has been proved that social responsibility plays a key role in the modern world, where business, civil society, and the state collaborate to achieve sustainable development. Thanks to the expanded role of the concept of "social responsibility" in economic theory and practice, it has been concluded that the concept of social responsibility has become an integral part of strategic business management. The author emphasizes that nowadays enterprises have been understanding about not only maximizing profit but also taking into account the social and environmental aspects of their activities. Real socially responsible enterprises contribute to sustainable consumption by offering environmentally friendly products and services and reducing their negative impact on the environment. It has been noticed that socially responsible businesses often invest in social projects such as education, healthcare, and poverty alleviation, contributing to improving the quality of life for the population. The author believes that businesses which prioritize social responsibility often become more competitive in the market by increasing the trust of consumers and investors. It has been proved that social responsibility has become a key tool in achieving sustainable development, taking into account the needs of current generations without compromising the opportunities of future generations. The concept of social responsibility in economic theory reflects the essence and importance of balancing profitability of enterprises with their contribution to social and environmental development. It has been concluded that the development of this concept contributes to the creation of more resilient and equitable economic systems that enjoy the support of consumers, investors, and society as a whole.
SUBSTANTIATION OF THE IMPACT OF LIFE CYCLE STAGES ON THE ORGANIZATION'S COMPETENCE STRUCTURE
Authors:   Simon Kuznets Kharkiv National University of Economics, Gruzina Inna
Published: November 2023

The intensification of integration processes in Ukraine has changed the conditions for the functioning of modern organizations. Today, planning their activities requires taking into account the laws governing the chosen method of its implementation and the business processes that will be used. Implementation of actions, in addition to a set of necessary individual knowledge, cognitive and practical skills, employees' skills for conscious choice of operations, their correct execution and achievement of a specific goal, requires a rational organizational structure, effective internal and external communications, information databases and modern software for their analysis, organizational technologies for making optimal management decisions. That is, the elements that form an organization's competence can become a source of its competitiveness and uniqueness compared to competitors. This highlights the issue of the structure of the organizational competence, its components and the connections between them, as they do not exist in isolation from each other, but are closely interconnected. The purpose of the article is to define the essence of the concept of "competence structure" and to substantiate the need for its transformation by stages of the organization's life cycle. To achieve this goal, the article uses the methods of morphological analysis, scientific induction and deduction; dialectical method; system analysis and synthesis; content analysis, logical analysis and theoretical generalization. The practical value of the article lies in clarifying the concept of "competence structure" and justifying the need for its transformation, taking into account the actual position of the organization on the curve of its life cycle. This will allow managers to ensure the effective functioning and harmonious development of the organization, create its unique competitive advantages based on the best use of human potential and other organizational resources by setting management priorities in the context of various activities at each stage of the life cycle.
CORPORATE CULTURE TRANSFORMATION OF THE METALLURGICAL INDUSTRY ENTERPRISES AMID DIGITAL AND GREEN ECONOMY
Authors:   National University of Life and Environmental Sciences of Ukraine, Lytovka Vitalii , Pylypenko Hanna ,   Dnipro University of Technology, Prushkivska Emiliia ,   National University of Life and Environmental Sciences of Ukraine
Published: November 2023

The article examines the theoretical aspects of the corporate culture formation, its features at the metallurgical enterprises of Ukraine and directions for improvement amid the innovative development. As a result of the study of four types of corporate culture – adhocracy, clan, market and hierarchical according to the CVF model of K. Cameron and R. Quinn, it was determined that the adhocratic culture will most contribute to innovation, as it involves flexibility and is oriented towards the external environment. In turn, the market culture emphasizes control and stability, which is a constraint on innovation. The authors proposed a modified method of diagnosing corporate culture, which is based on the CVF model and provides for a 5-point scale system for evaluating questionnaire questions by respondents. As a result of the diagnosis, it was found that PJSC "INTERPIPE" and PJSC "Central GZK" have a clan corporate culture, which must be strengthened to the desired level. PJSC "Zaporizhstal", PJSC "YUZHKOKS", PJSC "KAMET-STEEL" should change the type of corporate culture from market to clan culture. It is proposed that the strategic vision of the metallurgical enterprise’s development must be changed in the direction of innovative development. The role of women working at metallurgical enterprises in the promotion of desired green practices and values is shown. Women are more committed to "green" values than men. This increases the role of women in promoting green practices and introducing innovations at metallurgical enterprises. The analysis of the strategic direction of the corporate culture showed that the staff wants the strategy to correspond to the innovative (adhocratic) type of culture. Based on the fact that corporate culture affects the innovation of enterprises, and vice versa, we can assume that the strategic vision of metallurgical enterprises development must be changed in the innovative development direction, digitalization, smartization. Taking into account the European integration direction of Ukraine, changes in the principles of conducting business related to the European Green Deal are expedient. The proposed recommendations can be used to improve the mission, strategic vision, corporate culture and its values for metallurgical enterprises.
FEATURES OF THE PROCESS OF ORGANIZING THE PERSONNEL MANAGEMENT OF THE ENTERPRISE FOR THE PRESERVATION AND DEVELOPMENT OF HUMAN CAPITAL
Authors:   Bohdan Khmelnytsky National University of Cherkasy, Shevchenko Liudmyla , Zachosova Nataliia ,   Bohdan Khmelnytsky National University of Cherkasy
Published: November 2023

Peculiarities of the process of organization of personnel management of the enterprise for the preservation and development of human capital have been studied. The impact of war on personnel management processes and management actions for the preservation and development of human capital is substantiated, it is determined what destructive consequences war actions have on various vectors of personnel management – on the selection of personnel, on the retention of specialists, on the motivation of personnel, on their training and development, on release of personnel and rotation of specialists. Tasks and characteristic features of implementation in modern conditions of various stages of personnel management are determined. Problems of personnel management are summarized, such as shortcomings in the process of recruiting and selection of personnel, neglect of the own needs and interests of personnel, insuf icient attention to issues of development and training, lack of ef ective systems for evaluating employees and reporting on their professional results and achievements, conflicts and inef ective corporate culture , lack of strategic planning of personnel employment, insuf icient budget for personnel management measures, changes in legislation and of enses. Measures for the preservation and development of human capital within the framework of personnel management are proposed. In order to preserve and develop human capital within the framework of personnel management, the following measures are proposed: retention of existing employees by of ering them flexible schedules, remote work from safe places, compensation for the cost of housing in safe regions, salary increases, etc.; activation of personnel rotation processes, discussion and agreement with employees of individual career trajectories, joint preparation of plans for additional training and professional development; organization of trainings, seminars, webinars on issues related to the development of both professional and social skills of personnel; compensation for training costs aimed at expanding the boundaries of professional competences, partial compensation for the cost of education, both informal and formal, that is not directly related to the employee's field of professional work.
TAXATION OF BANKING BUSINESS IN UKRAINE UNDER THE CONDITIONS OF MARTIAL LAW
Authors:   Lviv National Ivan Franko University, Irshak Olesya , Yurchenko Oleksandra ,   Lviv National Ivan Franko University, Irshak Ihor ,   Lviv University of Business and Law
Published: November 2023

The article is devoted to the study of taxation of banking business under the conditions of martial law in Ukraine. The article defines the peculiarities of banking business in special conditions, and also analyzes the income tax of banking institutions. The tax on the profits of banks during the last five years was studied, more attention was paid to the period of 2022-2023. Various methods of preferential taxation of banks were considered, in particular, the reduction of tax rates during the period of the bank's activity in the conditions of martial law, the provision of tax credit to banking institutions, etc. Prerequisites, disadvantages and advantages of taxation of domestic banks are defined. The problems of banking business development in Ukraine and key aspects in the field of taxation are substantiated. Possible prospects for the development of banking business in special conditions are presented. The purpose of the article is to study the profitability of domestic banking institutions and the taxation of their activities in the conditions of martial law, to analyze the peculiarities of the income tax, as well as to determine the shortcomings and possible prospects for the development of the banking business in special conditions. To achieve the chosen goal of the research, the following tasks were formed: to analyze the profitability of banks in Ukraine; determine the prerequisites, disadvantages and advantages of taxation of domestic banks; identify the main problems of the development of banks in the field of taxation and propose ways to solve them. Russia's full-scale invasion of Ukraine led to an urgent need to determine decisive actions in order to avoid economic collapse and stabilize the banking system. After all, in the first days of a full-scale war, the activity of banks was under threat. Banking institutions not only resisted threats, but also increased profitability. In the conditions of the martial law integration process, the taxation of banks is a very acute problem. Of course, taxation of banking institutions requires improvement and development of new approaches to bank management, creation and successful implementation of banking business strategy.
THE ARAB MODEL OF MANAGEMENT IN THE AGE OF DIGITALIZATION: THE EXPERIENCE OF THE MENA COUNTRIES
Authors: Bilokopytova Nina , Karim El Guessab ,   Zaporizhzia National University
Published: November 2023

The article is devoted to the scientific understanding of the peculiarities of the development of the Middle East (MENA countries) in the global context, which is accompanied by the development of new theoretical approaches and the study of the possibilities of their application to regional realities. Identification of effective directions of economic modernization in the countries - exporters of hydrocarbon raw materials, search for new examples of the economic model of the specified countries, search for replacement of petrodollars with other sources of income. Within the framework of this study, the indicated parameters will be considered through the prism of the problems of inter-Arab cooperation and the interaction of the Arab world with external actors. In this work uses methods of structural, systemic and statistical analysis. At the forefront of the movement towards a digital society are the Gulf monarchies, where internet penetration has doubled over the past decade and now stands at 95% and above, ahead of the leaders of the Global North on this parameter, with the United Arab Emirates (UAE) becoming the first and so far the only country in the world with 100% Internet users. The digital economy is becoming as a new trend in the UAE economy. The some countries in the Middle Eastern region have already developed clear plans for digital transformations in the health care system. In the conditions of complex Middle Eastern geopolitics, the UAE is trying to build a new economic model based on knowledge and innovation. For this, three conditions are necessary: the presence of significant financial resources, which are investment capital; availability of a large number of qualified labor force, especially in the field of IT; good business climate and regulatory conditions for the creation of new technology companies. Thanks to the digitization of the economy, the standard of living of a person improves, but there is also a negative moment as a result of transformational changes, as the thesis and antithesis of any social phenomenon - and this is cyber security and cyber attacks. Therefore, the Arab world in general is picking up pace in the field of creating cyber protection, showing similarities with global development trends, but at the same time with a variety of strategies and practices for promoting a safe digital environment.