bluuebunny/crossref_metadata_2025 huggingface dataset:
Ranking of Information Technology (IT) Usage in Information Sharing & Communication
Authors: Chalotra Vipul
Published: September 2016

Information technology (IT) is gaining momentum in the present world as it assists in a numerous ways in disseminating and gathering business information in a speedier and practical manner. The present empirical study scrutinizes the mean ranking of various variables of information technology usage in information sharing and communication in 44 small manufacturing firms operating in district Udhampur of J&K state. Primary data stood as the basis for analyzing the research motivation and framework. The primary data were further portrayed in terms of ranking tables and regression analysis. The results of ranking tables exposed that the mean rank & score is highest for the variable Paves way for speeder communication and lowest for Acts as key element of firms integration. Since most of small scale industries are family managed, the variable Improvement in organisations functioning and performance receives moderate mean response. Further, the results of linear regression bared that IT usage in small scale industries paves way for speeder communication and results in improvement of organizations functioning and performance.
Learning Strategic Orientation for Enhancing Business Performance
Authors: Sudan Sarabjeet Kour , Sharma Bodh Raj
Published: September 2016

In the present globalized business climate, it is imperative for firms to interact with their environment and adopt the culture which stimulates behavioral change and performance improvements. In this context, strategic orientation has been accepted across the world as an excellent methodology for continuous improvement in every part of the organization. The study emphasizes the significance of different strategic orientations of firms by exploring seven important business philosophies (orientations), viz., production, selling, customer, market, learning, entrepreneurial, and relationship marketing orientation. It also throws light on the role of each strategic orientation in achieving competitive advantage and better firms performance. The study suggests that practicing single strategic orientation by firms is not appropriate for divergent market contexts. Further, firms adopting plural orientation are more likely to perform even better than firms adopting only single strategic orientation. Therefore, firms should shift their focus from one strategic orientation to the combination of strategic orientation that firms can pursue in different situations as their success and survival depend on the integration of different strategic orientations.
Status of Women Contribution in Political Research World: A Case Study of the Journal Political Analysis
Authors: Gul Sumeer , Gupta Sangita , Jan Sumaira , Ali Sabha
Published: September 2016

The study endeavors to highlight the contribution of women in the field of Political research globally. The study is based on the data gathered from journal, Political Analysis which comprises a list of articles published by authors for the period, 2004-2014. The proportion of the male and female authors listed in the publication was ascertained. There exists a colossal difference among male and female researchers in the field of Political Science research, which is evident from the fact that 88.30% of publications are being contributed by male authors while as just 11.70 % of publications are contributed by female authors. Furthermore, citation analysis reveals that highest number of citations is for the male contributions. In addition, the collaborative pattern indicates that largest share of the collaboration is between male-male authors. This evidently signifies that female researchers are still lagging behind in the field of Political Science research in terms of research productivity (publications)and thus, accordingly, need to excel in that particular field to overcome the gender difference. The study highlights status of women contribution in the Journal of Political Analysis from the period 2004-2014. The study provides a wider perspective of female research-contribution based on select parameters. However, the study can be further be enriched by taking into consideration various other criteria like what obstacles are faced by female researchers impeding their research, what are the effects of age and marital status on the research-productivity of female authors, etc.
A Study of Digital Archives of Leading News Papers of Kashmir
Authors: Noor Rabia , Ahmad Suhail
Published: September 2016

The study has been conducted with the objectives to find out if the Kashmir valley-based popular English dailies maintain online archives and whether or not the archives are user-friendly. The study used Content Analysis method with the sample comprising of six leading English newspapers published from Kashmir. It looked into the crucial aspects of periodicity of digital archives of the sample dailies and user-friendliness in terms of access and data retrieval. Even though the valley-based English dailies maintain online archives of news content, they need to make extra efforts to preserve their content for online readers. Besides, the archives need to be made more use-friendly and easily accessible. The study highlights features available in online archives of selected newspapers. The study presents broader picture of online archives and can be enriched by including aspects like content management policies of the newspapers and the impact of online presence on their readership.
Mapping the Research Output of University of Kashmir
Authors: Jan Asifa , Ahmed Suhail , Nisa Nahida Tun , Ahmed Asiya
Published: September 2016

The study maps the research output from University of Kashmir, one of the premier higher education institutes of Jammu&Kashmir state, India. Elseviers SciVerse Scopus one of the leading indexing abstracting services was queried for a period of 1963- February 2015 using the affiliation search feature for University of Kashmir. The works of the authors affiliated with University of Kashmir have been analyzed. Statistical analysis of the retrieved data was performed. The publication output from University of Kashmir has shown a promising growth expect for some years in 1990s which can be attributed to the political instability in the state. The highest contributing authors are from Science disciplines with authors from Chemistry, Botany, Electronics, Biochemistry, and Centre of Research for Development departments having a higher rate of h-Index. Majority of papers are published in Indian sources followed by the sources from US, Germany and China. Majority of the authors are affiliated with University of Kashmir followed by Indian Institute of Integrative Medicine (Earlier Regional Research Laboratory, Sanat Nagar), Sher-i-Kashmir Institute of Medical Sciences (SKIMS) and Aligarh Muslim University. Articles have remained a prime document type for publishing by the authors from University of Kashmir followed by conference proceedings and review articles. Agricultural and Biological Sciences outscore other disciplines followed by Biochemistry, Genetics & Molecular Biology and Medicine. Future emphasis on joint research, international collaboration, and publishing in indexed journals is needed.
Journal of Taibah University of Science: A Bibliometric Study
Authors: Shueb Sheikh , Mushtaq Samina
Published: September 2016

The study presents the bibliometric analysis of Journal of Taibah University of Science. The analysis scrutinizes mainly distribution of articles, length of articles, collaboration pattern, distribution of citations, and self-citations etc. A total number of 111 articles were analyzed which were retrieved from the journal website for a period of 2008 to 2014. Collaborative approach is more preferable (79%) than solo approach as it constitutes only 21%. Most of the contributions are from foreign sources (60%) with 40% of the contributions local in nature. The average number of citations for articles cited in Google Scholar is 2.07, but as a whole for all cited and not cited articles is .50 per article.
The Availability of Access for User with Disability on Digital Library
Authors: Mutia Fitri
Published: September 2016

There is necessity of attention to the availability of access for user with disability not only because it is right for them, but also their number in Indonesia showed a tendency to increase every year. Many things can cause the increase in number of people with disability in Indonesia, like congenital defects, genetic factors, and infectious diseases as well as accidents. The users with disability that is having difficulty in doing some activities, such as reading or writing in the form of a normal post, difficulty in hearing or speaking, and having obstacles in using electronic media used by normal people, desperately need support tools in order to access the collection or information in digital form. This study aims to identify the availability of access for user with disability in the digital library. The method of this research is descriptive, which tries to analyze digital library display on websites of public libraries in five major cities of Indonesia. Based on the research, we can see that almost none digital library that accommodates information needs of people with disability, even some websites, still not easy to access by normal users. In future, digital library should give a better service not only to normal users but also to users with disability.
Creating Intellectual Capital: A Role of Human Capital
Authors: Jain Rajesh K. , Rangnekar Santosh , Agrawal D.P.
Published: September 2016

As more-and-more businesses are evolving with intellectual capital as their main assets generating value for them the world over, it has become imperative to understand what our organizations are doing to manage this. The research is largely based on primary data collected from different organizations across the country. Exhaustive literature survey was undertaken to study the present state of art related to intellectual capital creation. The objectives of the research are, to understand the constructs of intellectual capital creation and to identify important items underlying the same. Key employees leaving the organizations, thinking before taking actions, inter-group relationships, succession training programme, and preparedness for the consequences of the actions are some of the important constructs grouped as human capital are forming the important part of the intellectual capital creation.
Computer Viruses and Their Role in Accounting Information Systems
Authors: Shirzad Ali , Mohammadi Shaban , Oghaz Hamedesmaeili
Published: September 2016

Dependence on information and rapidly changing technology can be seen in many organizations, with proper security and intelligence systems to protect themselves. But success in providing security depends on the awareness of managers and employees. The accounting information systems in organizations are the most important element. One of the factors threatening their system is virus. Malware are computer viruses that can cause a variety of disorders, including loss of data and accounting information systems are impaired in such case. On the other hand, one of the main objectives of the viruses is to steal financial information. In this paper, one of the main factors threatening the security of accounting information systems, the viruses are described.
Does Search Engine Optimisation (SEO) Increase Scientific Journals Visibility, Prestige, and Impact Factor as a New Method?
Authors: Lotfipanah Mahdi
Published: September 2016

Publishing in an ISI or high impact factor journal is a concern for researchers to increase their citation record and their prestige in the world of Science. The study shows that search engine optimization (SEO) not only increases visibility of scientific articles but also helps to receive more views, downloads, and citations. This paper is the first study looking SEO in a new approach.
Political Leaders and Marketing: A Brand Identity Study
Authors: Verma Harsh V.
Published: September 2016

Brands are powerful determinants of success. It is unsurprising to see how branding tools and processes are employed in political context. Notwithstanding the differences, the exchange, choice and discrimination between competing candidates makes the political arena similar to marketing in general. A democratic form of governance enjoys several similarities with competition. The Indian political space is highly divided and fragmented based on voter demographics and psychology. In sync with market reality, the political players are also highly diversified. In the next general elections, the most dominant voting group is going to be the youth segment often called now generation. Change is also visible in the political leadership of two major national parties. The competing leaders Narendra Modi of the BJP and Rahul Gandhi of the Congress have a brand building is task in their hands. The first question in brand building is to understand what the brand stands for. This study explores the identity of these two leaders by applying content analysis to their communication. It is interesting to find that both brands are driven by a dominant discourse on change, but seem to adopt different routes to achieving the same.
Customer Satisfaction as Basis for E- Marketing Leadership (A Study Based on Marital Diversity)
Authors: Sharma Bodh Raj , Gupta Saransh , Sharma Ankit
Published: September 2016

This study highlights the role of satisfaction for building e-marketing leadership and empirically explores the differences in the customer satisfaction of online buyers. The study tries to discern how segmenting the customer based on marital status may help the online marketers for effective leadership and competitive advantage in the modern globalized market. An online survey instrument was administered to a sample of 200 online buyers from a northern city of India. The respondents were contacted both personally as well as through the emails, social media like Facebook, Whatsapp etc. The instrument comprised items related to online satisfaction along with few variables of demographic variables. The study employed purposive sampling which is appropriate for exploratory type of studies. The findings indicate that online shoppers are moderately satisfied from e-retailers. It is suggested that e-retailers must address issues of customers vibrantly so that customers become highly satisfied which ultimately leads to e-marketing leadership.
Integral Leadership Style: A New Perspective
Authors: Saini Damini
Published: September 2016

The purpose of this study is to validate the proposed model of integral leadership style based on spiritual and philosophical approaches by examining the perception of tactics involved in integral leadership style in the Indian context. The data were collected from the managers regarding their leadership style according the scale developed for integral leadership style in the service sector companies in the fields finance and telecom in the northern Indian region. Authors attempt to do this by interpreting and synthesizing the model of integral leadership style. This study used Internal Consistency Reliability, Pearson Correlation, and Exploratory Factor Analysis as statistical techniques. Results showed that the model of integral leadership style is valid within the Indian context and the holistic, intuitive and conscious approaches are better correlated than intelligent and sensual approach.
The Making of Corporate Rishi
Authors: S. Sowmya C.
Published: September 2016

Crucibles of Leadership is a Western leadership concept. A crucible refers to a transformative experience through which an individual comes to a new or an altered sense of identity. Warren Bennis used the term crucible for the first time in the context of leadership. The key message is that the essence of leadership is learning and the most valuable learning comes from crucible experiences or more precisely transformational experiences. There are different types of crucible experiences- Mentoring, New Territory, Suspension, and Reversal. Rishi as Re-see Model of Leadership is an Indian leadership model. Wise and successful leaders learn from a crucible experience (LFC). This leads to a mindset change in them. The leaders undergo transformation because they re-see the crucible experience, adopt a personal learning strategy, are resilient, and have an adaptive capacity. This in turn makes them a Corporate Rishi. In short, the paper tries to link the Western leadership concept of crucibles with the Indian Re-see Model, thereby, explaining the making of a Corporate Rishi.
Explaining and Understanding Employee Satisfaction and Leadership within The Market and Social Research Industries in Gauteng Province Using Path and Strategic Impact Analyses
Authors: Mutsonziwa Kingstone
Published: September 2016

This paper is based on the data used for the completion of Doctor of Business Leadership degree submitted at University of South Africa. The purpose of this paper is to identify how demographic information and factors derived from factor analysis affect employee satisfaction in the Market and Social Research Industries in Gauteng Province, South Africa. The data were collected face-to-face from ordinary employees using a quantitative questionnaire. An overall Cronbach alpha of 0.982 showed that the questionnaire used in the study was statistical reliable. Path analysis is used in this paper. It helps to understand the effect of indirect effects on employee satisfaction within the Market and Social Research industries in Gauteng. Further, the path analysis showed that overall leadership style of the leader affects employee satisfaction directly while overall leadership style was strongly driven by leaders motivator attributes. On the other hand, de-motivator leadership attributes tend to negatively affect overall leadership style of the leader. Day-to-day working conditions and co-worker attributes (all derived from employee/job related attributes) directly drove overall employee satisfaction of the respondents.
Gendered Influence: Differences in the Perceived Use of Influence Tactics
Authors: Patel Dhvani Yogin , Biswas Urmi Nanda
Published: September 2016

The present paper attempts to understand the role of gender congenial workplaces, as well as the role of gender of the agent and the target, in the perceived use of downward influence tactics. The researcher selected 40 organizations assumed to be gender congenial to females, and 40 organizations assumed to be gender congenial to males. Five employees reporting to a single leader, served as sample respondents from each organization, making a total of 400 employee respondents for the study. The sample respondents were administered a questionnaire, comprising of demographic details, and a measure of downward influence tactics. Findings reveal significant differences in the perceived use of downward influence tactics between male- and female-congenial workplaces. Male and female employees significantly differ in their leaders perceived use of influence tactics. Also, male and female leaders are seen as differing significantly in their use of downward influence tactics.
Nuances of Leadership Effectiveness: Challenges of Context and Demographics
Authors: Mohanty Jitendra , Begum Jahan Ara , Kar Brajaballav
Published: September 2016

Factors such as vision, articulation, rational intelligence, emotional intelligence, and spiritual intelligence impact leadership effectiveness. Does the effectiveness depend on the work context and the followers demographics? If it does depend on the context and demographics then the singularity of the construct becomes debatable. So it becomes all the more important for persons in the leadership role to understand the subtleties. In this research employees of two different sectors (IT and non-IT) participated to indicate their perception about leadership effectiveness (LE). In the first phase of the research dimensions of LE were identified through Lens model and subsequently administered to equal number of respondents from IT and non-IT sectors. The data was analyzed for commonality, differences and relationships. The results indicate that non-IT employees perceive a greater degree of leader vision and articulation scores compared with IT employees. Age of the employee is found to be negatively related to vision, articulation, and emotional intelligence dimensions of LE. Employees education is significantly related to vision only in the group of IT participants. It is unrelated to other variables. Finally, work experience and organizational experience of participants are found to be unrelated to psychological variables. The findings indicate a greater reporting of articulation in case of non-IT leader. Mismatch between the age of the followers and age of the leaders is likely to be a root cause of the negative relationship between age and vision as revealed in the findings of the present investigation. The relationship between the followers age and leaders articulation is found to be negative. Age is also found to be inversely related to employees perception of leaders emotional intelligence. The sector profile perhaps explains why the non-IT participants have not reported any association of significance between education and vision in the present investigation. The present investigation has the unique feature of deriving the pertinent dimensions instead of imposing a-priori dimensions.
Factors Imposing Dissatisfaction among Patients: An Empirical Study of Udaipur Division
Authors: Motwani Dharmesh
Published: September 2016

The present study is intended to identify factors imposing dissatisfaction among patients of public & private hospitals in Udaipur division. To serve the purpose descriptive research design is used and a structured questionnaire is applied to 479 patients who are chosen by stratified purposive sampling method through 30 hospitals. The analysis results concluded that unaffordable prices and lack of proficient human resource are major barriers for private hospital patients while lack of quick response system is major hurdle for public hospitals in satisfying patients.
Mobile Advertising Effectiveness on Gen Ys Attitude and Purchase Intentions
Authors: Trivedi Jay Prakash
Published: September 2016

dvertising has evolved with each trending media platform in India. Digital era is catching up in India too and mobile advertising is not left behind. Research pegs mobile advertising at about Rs.430 crore in India by the end of 2014. The mobile revolution in India is championed by Gen Y. Hence this paper tries to study the factors which influence the attitude towards mobile ads, attitude towards brands advertising on mobile platforms and purchase intentions for these brands amongst Gen Y in a permission based and non-permission based environment. Descriptive research design was used to conduct the research. Cronbach alpha was used to test the validity of the questionnaire. Pearson correlation, Factor analysis and multiple regressions was used to analyze the data. The results highlight the importance of informativeness and credibility as the 2 most important factors forming purchase intentions. The introduction of permission as a mediator does not alter any results. Hence permission is yet to gain importance amongst Gen Y in Indian market.
Emotional Determinants of Retail Customer Experience
Authors: Bagdare Shilpa
Published: September 2016

Emotions play a key role in shaping the experience of a customer in a retail store in all the successive stages of shopping leading to pleasurable moments. A positive retail customer experience contributes to retail performance in terms of duration of stay, satisfaction, increased sale, store image, loyalty, and many other beneficial responses for the retailer. The present study is focused on the emotional determinants of retail customer experience. The study is grounded in the theories of emotional satisfaction and builds on the earlier work done in this area. This study is based on a survey of customers adopting mall intercept technique. It is found that the emotional determinants of retail customer experience are grouped into nine factors ranging from staff, personalization, ambience, and aesthetics to its window shopping appeal. They can be suitable managed by using carefully selected retail elements. The present study contributes significantly in providing an insight into the factors leading to emotional experience of customers in the retail store and brings out important implications for retailers in terms of creating positive retail customer experience.
Understanding Physicians Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing
Authors: Patwardhan Avadhut , Pandey Neeraj , Dhume S. M.
Published: September 2016

The phenomenon of user acceptance of technology including Internet has become one of the key research themes by various researchers. The emergence of Internet has brought changes in traditional methods of marketing communications almost for every sector including the pharmaceutical industry. Previous researchers have mentioned that the Internet adoption among the physicians (especially in developing countries context) is need to be examined by deploying predominantly established models like TAM, IDT and TRI. Therefore an extensive review of literature emphasizing on IDT, TAM and TRI studies has been conducted, also the studies which examined physicians adoption of technology have been reviewed. The review of literature indicates that the prominent model and theories like TAM and IDT has some limitations in explaining user acceptance and these limitations could be tackled by integration. The literature also supported that integrated models of TAM and IDT and TAM and TRI have explained user acceptance phenomenon superiorly to TAM. Therefore, the various relationships which have been postulated in previous studies were recorded and analyzed. The literature reported that TAM examines effect of perceived beliefs, IDT examines effect of innovation attributes, and TRI examines effect of individuals readiness on acceptance and no framework is available which checks combine impact of these models. Hence based on a critical analysis of literature, this study suggests an integrated framework consisting of Innovation Diffusion Theory (IDT) Technology Acceptance Model (TAM) and Technology Readiness Index for examining adoption pattern of Internet among physician. Future research directions about the integration have also been suggested.
The Impact of Technology based Self Service Banking Service Quality on Customer Loyalty
Authors: Sindwani Rajiv , Goel Manisha
Published: September 2016

The technology based self service banking (TBSSB) refers to banking services availed by customers using electronic banking channels, without any interaction with bank employees. This paper examined the impact of TBSSB service quality dimensions on customer loyalty. A survey was conducted to collect data from customers of different banks, using a questionnaire. The sample size of 414 was divided into two sub-samples of equal size. The dimensions (factors) were identified by conducting an exploratory factor analysis (EFA) on first sub-sample using SPSS 16.0 software. Factor structure was confirmed by conducting confirmatory factor analysis (CFA) using AMOS 20.0 software on the second sub-sample. The proposed TBSSB SQ-Customer Loyalty conceptual model was tested for uni-dimensionality, reliability, and validity. Four proposed hypotheses were tested using structural equation modelling (SEM) with the help of AMOS 20.0. Out of four TBSSB service quality dimensions, Personalization is the only dimension that is found to have positive significant effect on customer loyalty. This study will guide banks about the critical technology based banking factors that need to be focused upon for increasing customer loyalty.
Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene
Authors: Ajit S. , Raj V. Joseph Paul
Published: September 2016

In this world of extremely fragmented markets, there is a need to recognize the importance of understanding customers to achieve effectiveness of marketing activities. It is logical that different people have different and unique responses for different types of advertisements according to their characteristics and they may react most positively when exposed to advertisements that match their personality. Fear appeal ads, as a tactic of persuasion, influence such attitudes and behavior of customers. The purpose of this study is to investigate whether different personality traits influence the responses to fear appeal advertisements. The present study uses five individual differences personality variables like openness to experience, conscientiousness, extraversion, agreeability, and neuroticism/stability to study the responses to fear appeal advertisements on oral hygiene. The results show that there is a significant relationship between agreeableness, extraversion and seriousness towards gingivitis and bad breath whereas there is a significant relationship between openness and seriousness towards tooth decay.
Interpersonal Coffee Drinking Communication Rituals
Authors: Garner Benjamin
Published: September 2016

Communication scholars are now seriously considering how food influences communication. While sociologists and anthropologists have long discussed food and social life, it remains unclear what mechanisms within food and drink are at work to engender positive communication. This study is based on interviews with 57 participants. The researcher analyzed how people use coffee rituals to mediate communication. Coffee rituals proved useful for three major reasons: 1) coffee provides a material substance that serves multiple psychological and physiological functions, 2) the coffee shop atmosphere offers a pleasant environment that encourages relaxation and conversation, and 3) coffee rituals encourage a script which creates a shared expectation. In the discussion section, the implications of these findings for business meetings and interpersonal relationship development are discussed.
Whos Chatting?: Interplay between Personality and WhatsApp Use
Authors: Rajput Himanshu
Published: September 2016

Smartphone-based messaging applications have shown phenomenal growth with the proliferation of the internet coupled with the high penetration of smartphones into masses. The current study is an attempt to understand the relationship between the individuals personality and their use of WhatsApp, a popular smartphone-based messaging application in Indian context. For personality assessment the study takes Big Five Inventory. A questionnaire consisting items on individual WhatsApp use and Big Five Inventory was administered to students in an Indian University. Multiple regression and logistic regression revealed significant relationships between personality and WhatsApp usage and use of its different inbuilt functions.
Consumer Behaviour of Organic Food: A Developing Country Perspective
Authors: Iqbal Mehree
Published: September 2016

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.
Role of the Medical Practitioners Emotional Intelligence on Patient Satisfaction
Authors: Bharamanaikar S. R. , Kadadi Shama V.
Published: September 2016

Physician-patient communication skills linked to improved patient satisfaction. More emotionally intelligent persons might succeed at communicating in pleasing ways. Physicians communication skills are potentially valuable assets to improve quality of care. This study examined the relationship between physicians emotional intelligence (EI) and patient satisfaction. The sample comprised physicians of different specializations and their patients. EI was measured using Genos Emotional Intelligence Inventory. Patient satisfaction was assessed by Patient Satisfaction Questionnaire-III. The Karl Pearsons coefficient of correlation resulted positive and significant association between EI and patient satisfaction. Moreover, EI scores of a physician showed strong positive associations with communication sub-scales of patient satisfaction. Linear regression analysis showed EI is a significant predictor of patient satisfaction. ANOVA results depicted that physicians EI changes across age and experience and also patient satisfaction changes across gender, age, follow-up visit, education, and marital status. It has implications for physicians that improved EI abilities contribute to increased communication quality. Increased communication skills act as a better predictor of patients needs that ultimately contribute to satisfy the patient. Physicians EI abilities are strengthened through training programs on EI, which are necessarily effective in the workplace.
A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores
Authors: Dash Mihir , L. Akshaya
Published: September 2016

Conspicuous consumption involves the overt display of possessions that denote wealth and status, to communicate a distinctive self-image to others. Here, product satisfaction is often derived from audience reaction as opposed to utility from product use. Materialism is the importance a consumer attaches to worldly possessions. Materialists place possessions and their acquisition at the centre of their lives. Several studies have established that various personality traits such as materialism and social factors like susceptibility to social influence explain conspicuous consumption. This paper examines the extent of influence of materialism on conspicuous consumption tendencies of a convenience sample of 640 emigrants from Kerala. The study validates that materialism significantly relates to conspicuous consumption which means materialism is positively related to buying products that confer status. It is also seen to be instrumental in triggering conspicuous consumption among the expatriate community. Variation in conspicuous consumption with respect to gender, age, education, occupation, and income levels are also examined. The study provides interesting insights for marketers in developing consumer-centric approach towards product-development, pricing and promotions and also assists in psychographic segmentation of status seekers. It proposes means to develop and manage meaningful engagement with consumers by exhorting marketers to assume greater social responsibility and focus on societal outcomes stemming from promoting a lifestyle centred on materialism and conspicuous displays of wealth.
Self-Image Congruence of Motorcycle Brands A Correspondence Analysis Purview
Authors: Sol Pranav M. , Ramanathan Hareesh N.
Published: September 2016

A brand gets its personality from how manufacturers or advertisers have highlighted them. But for sure, every buyer will have an imagery regarding products or brands which are familiar to them. There are many motorcycles brands in the market and every brand carries a personality with it. This study is to examine the correspondence between motorcycle brands and the personality traits associated with each brand. An instrument was framed to collect relevant data which can further be analyzed with modern statistical tools to check the correspondence with associated personality. Almost all major brands of two wheelers are taken into account for this study. The results clearly draw the correspondence between the brands and the associated personality traits.
Social Capital and Sustainable Health Care: An Analysis of Community Based Palliative Care Model of Kerala
Authors: E.P Abdul Azeez.
Published: September 2016

Social Capital is the most crucial asset which significantly influence the efficacy and resilience of any community. Social capital is a dependent variable that depends upon the competence and coherence of the individuals in the community and mode of social relationships, trust and networks they maintain. It is one of the most sustainable social resources that originate from human relations and results on the mutual support of people. Utilization of Social capital has a wide applicability in the process of social inclusion, especially in dealing with the vulnerable and disadvantaged sections in the community itself. Voluntary organizations are very keen to utilize the social capital for community/social services and community development in a sustainable manner. Community based de-institutionalized Palliative Care is one of the foremost among such organizations that made social capital in a strategic way for social inclusion and community well being. This paper analyses the extent to which different elements of social capital helps in initiating the sustainable community based palliative care movement by assessing the unique intervention strategies carried out by the palliative care. This paper explores conceptual questions of how social capital and voluntary community based services are correlated. A case study method was adopted for the study in which ten palliative care units were analyzed. The results show that a number of social capital elements are playing a vital role in the sustainability of community palliative care movement in Kerala.
NGO Profile- Sahyadri Nature Foundation
Authors: Jagdale Sandeep
Published: September 2016

NGO a very word surrounded by different notions by different people from different walks of life. It is condemned by establishments on the grounds of transparency, accountability and feasibility. But there is also a line of thinking that there is more transparency, accountability and feasibility will come in the work of establishments due to NGOs because they represent the people. Then the debate goes on…
Book Review- Sustainable Development: Local Issues and Global Agendas
Authors: Mishra Aditi
Published: September 2016

Sustainability is not only a matter of concern but also a vision to be achieved. Sustainable development aims to enhance the quality of human life by preserving the intrinsic value and beauty of nature with optimum resource depletion. It is tied with the issue of survival, poverty, deprivation and marginalization. Conservation and adequate use of resources can be ensured through the adoption of sustainable development and development process. It is essential agenda in development which required saving and sustaining the resources for coming generation, so that they also can utilize the way we do. The book answers sustainable development at two fundamental paradigms-local issues and global agendas. The present book is edited volume by Prof. R.B. Patil and contributed by 21 scholars. It discusses concept and approaches of sustainable development with its reference to industry, communication, health and agriculture. Also it highlights the concept of sustainable development through cases and comparative studies and innovative initiatives.
Book Review- Understanding Urban Poverty in India: Experiences from Mumbai
Authors: Rana Suman
Published: September 2016

The major theme of this book is to reflect on Urban Poverty in India with special reference to the city of Mumbai, 5th most populous city in the world containing half of the population in slums or is homeless. The book is compiled addressing several key elements which have direct correlation with the above said issue. The book has covered range of topics of social sciences, from economics to population studies and feminist epistemology. In this book, urban poverty is approached from multiple angles through different contributors in the different articles and each article is independent of its approach to the said issue. The broad topics cover in this book is on Economy, Health & Hygiene and Food & Shelter.
Engaging Youth in Education for Sustainable Development: Strategies and Interventions
Authors: Kaur Khushgeet
Published: September 2016

Although youth are often thought of as targets for Education for Sustainable Development (ESD) programmes, they are also active partners in creating a more sustainable world and effective ESD programmes. Today, more than ever, young women and men are change-makers, building new realities for themselves and their communities. All over the world, youth are driving social change and innovation, claiming respect for their fundamental human rights and freedoms, and seeking new opportunities to learn and work together for a better future. The education sector is generally seen as the most appropriate forum for involving children and youth in sustainable development, and initiatives to this end have been adopted in many countries. The present paper puts forth such initiatives, interventions and strategies that can be undertaken to engage youth in education for sustainable development at the global as well as the local level.
Youth and Challenges: Case of Injecting Drug Users in Chhattisgarh
Authors: Yadav Archana
Published: September 2016

HIV/AIDS is one of the major issues emerging as a serious social problems and a challenge to public health system in India. Prevalence rate of HIV/AIDS in India is increasing rampantly and for controlling the spreading rate of HIV/AIDS National AIDS Control Organization- NACO launched the TI- Targeted Intervention projects in different phases throughout country in the states of high prevalence rate of HIV/AIDS. TI projects intervene with different high risk groups for spreading awareness throughout country with FSWs, MSMs, IDUs, Truckers and Migrants etc. IDUs i.e. Injecting Drug Users are the drug users who intake drugs by injecting themselves, one of the important characteristic of IDUs is that they take drugs in group, sharing of the same syringe in group makes them prone and increases the risk factor of getting infection of HIV/AIDS and other blood related diseases. In Bilaspur numbers of IDUs are increasing day by day, maximum IDUs belongs to age group of 20 to 40 years which is a matter of concern as this group of people constitute youth and adult are considered to be the most productive age/group. Peer pressure and friend circle influence are also contributory factors in increasing the number of youth taking drugs and becoming addict of it. Injecting drugs for IDUs are expensive, because prohibition on supply and public selling of these drugs results in black marketing of it which directly increases the rate of these drugs. IDUs get addict of it and they buy it at any cost due to which their maximum share of income gets spend on it and generates lots of socio-economic problems. This paper is a study based on content analysis, interview, observation and case studies from fields in which highlighting features are to understand the IDUs socio-economic status, their drug seeking behavior, pattern, and risk factor associated with IDUs, impact of it on their life as well as intervention of TI projects.
Best Practices for Engaging Youth as Partners in Planning, Conducting, and Evaluating Sustainable Development Efforts
Authors: Diem Keith G.
Published: September 2016

Youth are commonly referred to as important assets to society and as leaders of the future. In reality, they can be leaders of today, as well as an important component to decision-making at the family and community levels and critical to social, environmental, and economic viability. But this requires viewing them as partners in a shared process focused on their interest, knowledge, and abilities instead of as a token voice. This notion is sometimes contradictory to historical societal norms that may be based on seniority, class, or even gender. However, not only is it a right of youth to actively participate in society, it is important for building a generation of citizens who are able to be productive in a global economy and leaders of sustainable development. Ultimately, the success of youth and the success of communities are intertwined and best practice involves implementation of positive youth development and youth participation concepts in order for both youth and communities to thrive. Despite challenges, obstacles, and effort needed, the value of engaging youth in sustainable development shows promise for youth and communities. Not only is it an international policy declaration and a moral imperative, it is truly the right thing to do. The future of a society, and indeed the world, depends on adults working together with youth as representatives of the future. Utilizing a program development strategy and a logic model approach to jointly determine outcomes and impacts to be achieved can help guide the process for mutual benefit. This article explains potential challenges and barriers as well as recommendations of best practices identified in the literature for overcoming obstacles to achieving these outcomes through (1) positive youth development, (2) meaningful participation of youth at all levels, (3) youth-adult partnerships as a potential mechanism for sustainable development, and (4) a suggested planning process that makes it easier to evaluate how well results have been achieved.
Making College Campuses More Conducive For Girls: A Study in Preventive Mental Health
Authors: Jagdale Sandeep
Published: September 2016

The present study aimed at revealing prevalence of mental health issues and interrelated variables of mental health in general population, especially in girls. The sample of the study consisted sixty under-graduate and post-graduate college going girl students, in the age range of eighteen to twenty-three years from Solapur city (Maharashtra). The participants were administered the Mental Health Battery Scale. The results of percentages showed that more than two-fifth proportion of respondents has low mental health. Chisquare values revealed that the bio-socio-demographic variables of the respondent have no significant association with total score of Mental Health Battery. However, the study has made an attempt to explore mental health education components for changing academic milieu for girls to have better mental health. It also embraced life skill education at campus.
NGO Profile
Authors: Suhalka Vinay
Published: September 2016

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BOOK REVIEW
Authors: Maggu Ishaan
Published: September 2016

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