bluuebunny/crossref_metadata_2025 huggingface dataset:
The Effectiveness Of Search Engine Optimization (SEO) In Marketing: A Meta-Anlysis Study
Authors: Usmany Paul , Rachmawati Rima , Rembe Elismayanti , Sopacua Fryan , Santosa Tomi Apra , Arifin Andi Harmoko , Fitria Arie , Suhardi Suhardi
Published: August 2024

This study aims to examine the effectiveness of the use of Search Engine Optimization (SEO) in digital marketing strategies through a comprehensive meta-analysis study. By collecting and analyzing data from previous studies involving SEO as a marketing tool, this study evaluated the extent to which SEO can improve online visibility, website traffic, and ultimately sales conversions. The results of a meta-analysis of 10 studies conducted between 2022 and 2024 show that the implementation of SEO is consistently associated with a significant increase in organic search rankings and website traffic with an effect size (d) value of 1.049 in the high effect size category. Further analysis revealed that variables such as content quality, keyword optimization, and backlinks have a significant influence on SEO effectiveness. This research provides empirical evidence that supports the implementation of SEO as a crucial component of digital marketing strategies, while also offering insights into best practices and factors that influence SEO success. With these results, practitioners and academics can better understand how SEO strategies can be optimized to achieve maximum results in an increasingly competitive digital environment.
Faktor Faktor Yang Mempengaruhi Struktur Modal
Authors: Darno Darno , Maryono Maryono
Published: August 2024

Capital is the main problem for business actors or companies. Companies need additional capital to develop products so they can compete with other similar companies. This research aims to analyze what factors influence the capital structure of manufacturing companies listed on the IDX for the 2020-2022 period. This research uses a pecking order theory and trade-off theory approach to build arguments between the independent variable and the dependent variable. The sample obtained from the purposive sampling technique was 42 companies over 4 years (126 observation data). The data analysis technique uses multiple linear regression analysis. The research results prove that company size has a significant negative influence on capital structure so that the hypothesis is rejected, as well as what happens to profitability on capital structure which also rejects the hypothesis, namely that profitability has a negative and insignificant effect. However, the results of the relationship between asset structure and capital structure have a significant positive influence so that the hypothesis is accepted. The coefficient of determination value proves that it is concluded that 18.3% of the independent variables, namely company size, asset structure and profitability in this study, can influence the dependent variable, namely capital structure, while 81.7% can be explained outside the variables in this study.
Implementasi Konten Marketing Pada Akun Instagram @Kampunginggrisbandung Tahun 2024
Authors: Alfaiz Ramdhan , Mustikasari Ati
Published: August 2024

Instagram is still one of the popular social media choices in Indonesia for marketing activities. This can be seen from the number of Instagram users in Indonesia which reaches hundreds of millions of people. Based on data from Napoleon Cat, there are 109.33 million Instagram users in Indonesia as of April 2023. English Village is a company operating in the education sector by offering various English language course programs such as Speaking Class, IELTS and TOEFL Preparation as well as bootcamp programs. English Village uses Instagram social media for marketing purposes, but in the midst of increasingly massive marketing competition for English language courses, the Instagram account used by the English Village for promotion is faced with a big challenge, because engagement from followers on Instagram is still relatively low and inconsistent at all times. type of content, even though the marketing division team always uploads various types of content on a scheduled basis. Based on the research conducted by the author, it can be concluded that planning, implementing marketing content that is right and interesting and consistent in carrying out regular evaluations will greatly influence customer engagement so that it can influence buying interest for customers and potential customers.
Perancangan Sistem Informasi Perpustakaan Pada SMP 27 Kota Tangerang
Authors: Tantono Jackie , Irena Angela , Putri Melati
Published: August 2024

Tax avoidance is usually influenced by various things including profitability, sales growth, and company age. Large profits will result in large tax costs, so management prefers to minimize tax costs by avoiding taxes. The population used in this research is all mining sector companies listed on the Indonesian Stock Exchange which is as much as 63 companies. The sampling technique used is purposive sampling, resulting in 10 companies and a total of 40 samples. The results of the study indicate that Profitability partially has a significant impact on mining sector companies listed on the Indonesia Stock Exchange (IDX). Sales Growth partially has a significant impact on mining sector companies listed on the Indonesia Stock Exchange (IDX). Company Age partially has no significant impact on mining sector companies listed on the Indonesia Stock Exchange (IDX). Profitability, Sales Growth, and Company Age simultaneously have a significant impact on Tax Avoidance in the mining sector companies listed on the Indonesia Stock Exchange (IDX).
Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah ( Studi Pada Mahasiswa Umsida Pengguna Kosmetik Wardah )
Authors: Rahayu Ajeng , Febriansah Rizky Eka , Yulianto Moch Rizal
Published: August 2024

This research aims to determine the purchasing decisions for Wardah cosmetic products through product quality. Brand image, and Price. This research is descriptive and uses a quantitative approach. The sample was taken using the Non Probability Sampling technique with the Purposive Sampling method, involving a total of 100 respondents. Data was collected through the distribution of questionnaires. Data analysis was conducted using mulriple linear regression analysis with the statistical tool SPSS version 25. The results of this study indicate that product quality affects purchasing decisions for Wardah cosmetic products, bramd image affects purchasing decisions for Wardah cosmetic products, and price affects purchasing decisions for Wardah cosmetic products.
The Effect Of Internal Environmental Management On The Performance Of Cement Companies In Indonesia With Mediation Green Supply Chain Management Practices
Authors: Armilando Wayan Rendy , Marie Iveline Anne , Santoso Wahyuningsih
Published: August 2024

The global challenge of preserving the environment, meeting demand, and ensuring corporate sustainability drives the cement industry to implement strategies in its supply chain. The practice of green supply chain management is one of the strategies that are well applied in the face of the challenges to the cement industry. Through the GSCM practical dimension consisting of green manufacturing, green purchasing, green transportation, and green facilities, this research will test the impact of the application of GSCM on the performance of cement companies in Indonesia. The thesis used primary data and obtained 224 respondents from 13 groups of cement companies that are part of the Indonesian Cement Association (ASI). The data were analyzed through descriptive statistics and partial least squares (PLS) techniques using smartPLS software version 3.2.9. Research results show that internal environmental management influences GSCM practices and influences the performance of cement companies in Indonesia. Green purchasing only has a positive impact on operational performance and has no impact on the environmental, economic, or social performance of the company. Green transportation is positive for the economic, operational, and social performances of the enterprise but does not have an impact on environmental performance. The study also found that green supply chain management practices strengthen the relationship between internal environmental management and the performance of cement companies in Indonesia.
Pengaruh Kepuasan Kerja Dan Stres Kerja Terhadap Turnover Intention Pada Karyawan Toko ABC
Authors: Karundeng Marcelino Tio , Marampa Adriana Madya , Biringkanae Astriwati
Published: August 2024

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja dan stres Kerja   terhadap Turnover Intention pada Karyawan Toko ABC. Jenis penelitian   yang digunakan adalah pendekatan kuantitatif. Jumlah sampel digunakan dalam penelitian ini adalah 38 responden. Prosedur pengumpulan data dari penelitian ini yaitu: obsevasi, kuesioner dan dokumentasi. Dengan menggunakan analisis linear berganda serta SPSS Versi 26. Hasil penelitian ini secara parsial variabel kepuasan kerja berpengaruh terhadap turnover intention   pada karyawan Toko Sejahtera Mart Rantepao Kabupaten Toraja Utara. Sedangkan varabel stres kerja tidak berpengaruh terhadap turnover intention pada karyawan Toko Sejahtera Mart Rantepao Kabupaten Toraja Utara. Sementara itu. hasil penelitian secara simultan menunjukkan bahwa variabel kepuasan kerja dan stres kerja berpengaruh terhadap turnover intention pada karyawan Toko Sejahtera Mart Kabupaten Toraja Utara.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Karyawan PT. Kala Group Semarang
Authors: Wulansari Mayang , Suhana Suhana
Published: August 2024

This study aims to assess the inflluence of leadership styles, working enviroment and organizational culture on employee performance. The research was conducted at PT. Kala Group Semarang using food and beverage as samples. Convenience sampling is a method used to select samples. Data validity test using factor analysis. Data analysis is done using SPSS software version 27.0. The results showed that leadership styles has not have a significant impact on employee performance. Other findings, the work enviroment and organizational culture have a significant influence on employee performance. This research contributes both theoretically and practically.
Pengaruh Kualitas Sumber Daya Manusia, Perencanaan Anggaran, Pelaksanaan Anggaran, Pengadaan Barang Dan Jasa Dan Pencatatan Administrasi Terhadap Penyerapan Apbd Pemerintah Provinsi Jawa Tengah
Authors: Rahayu Novianti Mugi , Isnowati Sri
Published: August 2024

Otonomi daerah memberi kebebasan mengelola sumber daya sesuai dengan kepentingan, prioritas dan peluang lokal, serta bertanggung jawab kepada publik. Anggaran memegang peran yang krusial dalam Pemerintahan Daerah, karena anggaran digunakan untuk menjalankan program kegiatan yang direncanakan oleh instansi tersebut. Setiap instansi dituntut untuk transparan, akuntabel, efisien dan efektif dalam menggunakan anggaran agar terciptanya good governance. Penelitian ini berfokus pada pendekatan kuantitatif dengan tujuan menjelaskan analisis data numerik dengan metode statistik untuk mengetahui  pengaruh kualitas SDM, pelaksanaan anggaran, perencanaan anggaran, pengadaan barang dan jasa, dan pencatatan administrasi terhadap penyerapan APBD Pemerintah Provinsi Jawa Tengah. Data yang digunakan berupa data primer yang diperoleh langsung dari partisipan melalui pengisian kuesioner. Populasi penelitian terdiri dari 42 Organisasi Perangkat Daerah (OPD) di Pemerintah Provinsi Jawa Tengah, dan jumlah sampel sebanyak 126 orang. Hasil penelitian (1) Variabel pelaksanaan anggaran, perencanaan anggaran, pengadaan barang dan jasa, serta pencatatan administrasi berpengaruh positif dan signifikan terhadap penyerapan APBD Pemerintah Provinsi Jawa Tengah, (2) Variabel kualitas SDM tidak mempengaruhi penyerapan APBD, (3) Variabel independen secara bersama-sama mempengaruhi penyerapan APBD juga mempunyai hasil positif signifikan.
Analisa Manajemen Hubungan Pelanggan Shartpro
Authors: Syilmi Alfi Nur , Fauziyah Azizah , Ghaida Ghia
Published: August 2024

Persaingan bisnis yang semakin ketat membuat perusahaan semaksimal mungkin mempertahankan bisnisnya agar berkelanjutan. Salah satu aspek penting dalam mempertahankan usaha yang berkelanjutan yaitu melalui Customer Relationship Management. Artikel ini bertujuan untuk mengetahui gambaran mengenai customer relationship management yang digunakan creative agency SHARTPRO, serta melakukan Analisa customer relationship management menggunakan kerangka VRIO.  Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan deskriptif untuk mengetahui Customer Relationship Management pada perusahaan secara mendalam dengan pengambilan data melalui kegiatan wawancara. Adapun studi literatur digunakan untuk pengambilan data mengenai teori. Hasil dari penelitian didapatkan bahwa Customer Relationship Management pada SHARTPRO belum ditaraf keunggulan kompetitif berkelanjutan sehingga dibutuhkan beberapa strategi yang tepat untuk pengembangan Customer Relationship Management pada perusahaan agar usahanya dapat bertahan dan berlanjut.
Pengaruh Komunikasi Organisasi Dan Kompensasi Kerja Terhadap Kepuasan Kerja Karyawan Berdasarkan Perspektif Islam (Studi Kasus PT Indomarco Prismatama Cabang Medan Veteran II)
Authors: Lubis Nadhina Audiva , Afandi Ahmad
Published: August 2024

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Komunikasi Organisasi dan Kepuasan Kerja Karyawan terhadap Kepuasan Kerja Karyawan PT Indomarco Prismatama Cabang Medan Veteran II. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif. Pengumpulan data dilakukan dengan cara mengumpulkan data primer yang berupa kuesioner dengan cara menyebarkan kuesioner pada karyawan PT Indomarco Prismatama Cabang Medan Veteran II. Teknik sampel yang digunakan dalam penelitian menggunakan sampel jenuh dengan jumlah sampel yang diperoleh sebanyak 14 sampel. Teknik analisis data yang digunakan untuk menguji hipotesis dalam penelitian ini adalah Regresi Linear Berganda dengan bantuan software IBM SPSS versi 27. Hasil penelitian ini menunjukkan bahwa Komunikasi Organisasi berpengaruh positif dan signifikan terhadap Kepuasan Kerja Karyawan, Kompensasi Kerja berpengaruh positif dan signifikan terhadap Kepuasan Kerja Karyawan. Kedua faktor, komunikasi organisasi dan kompensasi kerja, secara signifikan mempengaruhi kepuasan kerja karyawan. Organisasi yang ingin meningkatkan kepuasan kerja karyawan harus fokus pada Komunikasi yang efektif dan adil, memastikan transparansi, kejujuran, dan keadilan dalam semua bentuk komunikasi. Kompensasi yang adil dan memadai, yang mencakup baik aspek finansial maupun nonfinansial, serta mempertimbangkan tanggung jawab, beban kerja, dan kinerja karyawan.
Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum Dan Dana Alokasi Khusus Terhadap Belanja Modal (Studi Kasus Pada Kabupaten/Kota Provinsi Papua Tahun 2017-2022)
Authors: Handayani Putri , Hendaris Raden Budi
Published: August 2024

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pendapatan asli daerah, dana alokasi umum, dan dana alokasi khusus secara parsial dan bersamaan mempengaruhi belanja modal di pemerintahan provinsi papua. Penelitian ini berfokus pada Laporan Realisasi Anggaran APBD Pemerintahan Kabupaten/Kota di Provinsi Papua, yang berlangsung selama 6 tahun, mulai dari tahun 2017–2022. Penelitian ini mencakup 29 Kabupaten/Kota di Provinsi Papua, dan sampel yang digunakan adalah 174 individu. Penelitian ini bersifat kuantitatif dan menggunakan data sekunder, yaitu Laporan Realisasi APBD yang diperoleh dari DJPK Kemenkeu RI. Metode pengumpulan data dilengkapi dengan petunjuk dan literatur, selain analisis data regresi linier berganda. Hasil penelitian menunjukkan bahwa pendapatan asli daerah tidak memengaruhi belanja modal; dana alokasi umum dan khusus tidak memengaruhi belanja modal; dan, pada saat yang sama, pendapatan asli daerah, dana alokasi umum dan khusus tidak memengaruhi belanja modal Kabupaten atau Kota Provinsi Papua.
Pengaruh Work Life Balance, Kepuasan Kerja, Dan Efikasi Diri Terhadap Kinerja Karyawan Di PT. Maswindo Bumi Mas Cabang Tulangan
Authors: Safinska Syawala Putri , Sumartik Sumartik , Febriansah Rizky Eka
Published: August 2024

Penelitian ini bertujuan untuk menguji dan mengetahui seberapa berpengaruh work life balance, kepuasan kerja, dan efikasi diri terhadap kinerja karyawan pada PT Maswindo Bumi Mas Cabang Tulangan. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan eksplanatori. Populasi dalam penelitian ini adalah seluruh karyawan yang terlibat dalam proyek pembangunan masjid AlHidayah yang berjumlah total 42 karyawan. Jumlah sampel diperoleh sebanyak 42 responden, adapun teknik pengambilan sampel menggunakan sampel jenuh. Teknik pengumpulan data yang digunakan pada penelitian ini adalah yang digunakan pada penelitian ini adalah observasi dan kuisioner yang diukur menggunakan skala likert. Sedangkan pengujian data dilakukan dengan uji validitas, uji reabilitas, dan uji asumsi klasik. Pengujian hipotesis dilakukan dengan uji t atau parsial, uji F, dan uji koefisien determinasi. Pengolahan data dilakukan dengan  menggunakan aplikasi software Statistical Product an Service Solution (SPSS). Hasil penelitian menunjukkan uji parsial variabel work life balance (X1) diperoleh t hitung > t tabel yaitu sebesar 5,731 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Uji parsial variabel kepuasan kerja  (X2) diperoleh t hitung > t tabel yaitu sebesar 6,299 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Uji parsial efikasi diri (X3) diperoleh t hitung > t tabel yaitu sebesar 7,944 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Artinya secara parsial work life balance, kepuasan kerja, dan efikasi diri masing-masing berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji simultan didapatkan f hitung > f tabel sebesar 20,767 > 2,85 dengan nilai signifikansi 0,000 < a 0,05 artinya work life balance, kepuasan kerja, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. Maswindo Bumi Mas Cabang Tulangan.
Pengaruh Pemahaman Perpajakan, Kesadaran Wajib Pajak Dan Kemauan Membayar Pajak Terhadap Kepatuhan Wajib Pajak Pelaku UMKM
Authors: Kurniawan Chitia Liviana , Septiawati Rohma , Trisyanto Ade
Published: August 2024

This study aims to gain comprehensive insights into the impact of tax literacy, taxpayer awareness, and willingness to pay taxes on tax compliance among Small and Medium Enterprises (SMEs). Employing a quantitative methodology, the research involved sixty respondents who underwent an outlier process to complete a questionnaire. Data analysis encompassed descriptive statistics, classical assumption tests, and hypothesis testing. The findings indicate that tax comprehension has a significant influence on SME tax compliance, both partially and simultaneously. However, taxpayer awareness and willingness to pay taxes did not demonstrate a substantial effect on tax compliance levels within the SME sector.
Konsumsi Energi Fosil Terhadap Pertumbuhan Ekonomi
Authors: Septyani Devia , Hartati Sri
Published: August 2024

The research aims to determine the correlation between fossil energy consumption and economic growth in Indonesia. The data uses in this research was a 6-year period, of secondary data, starting form 2018 to 2023, obtained from the Ministry of Energy and Mineral Resources (ESDM) for the fossil energy consumption variable and the Central Statistics Agency (BPS) for the economic growth variable. The analytical method used in this research was simple linear regression analysis using SPSS 24 software tools. The research results showed that fossil energy consumption had a positive effect in Indonesia economic growth. The research indicated that fossil energy consumption was able to increase Indonesian economic growth by 64,7%.
Keywords: energy consumption (fossil), economic growth
Pengaruh Pertumbuhan Ekonomi Dan Upah Minimum Kabupaten/Kota Terhadap Jumlah Pengangguran Di Provinsi Sumatera Utara
Authors: Staderlin Mauren , Winata Fidelya Rachael , Bianca Kimberly Christa , Sianturi Riko Fridolend , Purwati Astri Ayu
Published: August 2024

The economy of North Sumatra experienced deflation in 2020 due to the Covid-19 pandemic, leading to substantial declines across nearly all sectors and a decrease in employment opportunities. This study aims to examine the effects of economic growth and district/city minimum wages on the unemployment rate in North Sumatra Province. The research employs a quantitative method, encompassing a population of 25 districts and 8 cities in North Sumatra during the 2020-2022 period. The findings of this study are as follows: economic growth has a negative and insignificant effect on unemployment on a partial basis, district/city minimum wages have a positive and significant effect on unemployment on a partial basis, and collectively, both economic growth and district/city minimum wages have a positive and significant effect on the unemployment rate.
Kompetensi Digital dan Pelatihan : Kunci Peningkatan Kinerja Pegawai Kementerian Agama Kabupaten Kuningan
Authors: Fathiyatuzzah Ratu Nursyifa , Sary Fetty Poerwita
Published: August 2024

This research aims to determine the effect of digital competence and training on employee performance. The population in this study were all employees of the Kuningan Regency Ministry of Religion Office with a sample size of 191 employees. The data used in this research comes from primary and secondary data based on the results of questionnaires, interviews and documentation. The sampling method in this research uses probability sampling (random sampling) using the Slovin formula. The analysis technique used is descriptive analysis, classical assumption test, multiple linear regression and coefficient of determination. The research results show that digital competency, training and employee performance are in the good category. Meanwhile, the results of the simultaneous test show that digital competency and training have a significant positive effect on the performance of employees at the Kuningan Regency Ministry of Religion Office by 65%.
 Keywords: Employee Performance, Digital Competence, Training
Efektivitas Implementasi Program Yess dalam Erspektif Principal Agent di Kabupaten Pasuruan
Authors: Fikri Muhammad Rikzul , Aminullah Aminullah
Published: August 2024

The aim of the research is to determine the effectiveness of implementing the Yess Program from the Principal Agent's perspective in Pasuruan Regency. In this case, the principal-agent condition can be a factor that influences the implementation of the Yess program. Where agency problems often occur, such as Information Asymmetry, Adverse Selection, and Moral Hazard. The research results show that the implementation of the Yess program in Pasuruan Regency is carried out by the DIT (District Implementation Team) and is responsible to the Coordinator. In conclusion, agency problems can be handled well by the Coordinator and DIT (District Implementation Team) in Pasuruan Regency. So that the implementation of the Yess program can be carried out effectively.
 Keywords: Effectiveness, Principal Agent, Yess Program
Analisis Pendapatan Asli Daerah dan Penanaman Modal dalam Negeri terhadap Indeks Pembangunan Manusia dengan Tingkat Kemiskinan sebagai Variabel Intervening pada Provinsi Jawa Timur
Authors: Utami Ninda Talita , Imaningsih Niniek
Published: August 2024

This research aims to evaluate the impact of Regional Original Income (PAD) and Domestic Investment (PMDN) on the Human Development Index (HDI) in East Java province during the 2007-2021 period, with poverty as an intermediate variable or intervening variable. A quantitative approach is applied using multiple linear regression techniques and path analysis as the main methods. The research results show that there is a direct positive and significant relationship between PAD, PMDN, and HDI. However, through path analysis, there is no indication of an indirect influence through poverty on HDI from PAD and PMDN. The implications of these findings can provide a deeper insight into regional development strategies, by highlighting the importance of increasing PAD and PMDN directly to support increasing HDI. In conclusion, the results of this research contribute to understanding the dynamics of the interaction of economic and social variables in the context of regional development in the province of East Java.
 Keywords: Human Development Index, Regional Original Income, Domestic Investment, Poverty Level
Analisis Proses Penanganan Kapal Penumpang terhadap Ketepatan Waktu Jadwal Operasional Kapal
Authors: Ratu Rukmantara Aji Pandita , Ladesi Vivian Karim , Hadi Winoto , Sahara Siti , Verawati Kencana
Published: August 2024

This research aims to analyze the process of handling passenger ships regarding the timeliness of ship operational schedules located at PT. Indonesian National Shipping Tanjung Priok Branch. The method used is a qualitative descriptive method with primary and secondary data where data collection uses observation and interviews to determine the population, sample, data collection, data processing and data compilation. The results of the research can be concluded that the estimated and actual schedule for ship arrival and departure does not match, the average time required for ship arrival is 01:43 (one hour and forty-three minutes) and for ship departure is 00:54 (fifty-four minutes). ) and the percentage of ships on schedule is only 12% or 2 times out of 17 operations. Delays are caused by weather factors, machine repairs, clearance processes and poor internet connections. Therefore, coordination between ship operations and ship crew as well as internet stability is a solution to the timeliness of ship operational schedules.
 Keywords: Passenger Ships, Punctuality, Ship Handling
Membangun Corporate Branding yang berkelanjutan di Era Kecerdasan Buatan : Peran Corporate Social Responsibility dan Komunikasi Perusahaan
Authors: Krisprimandoyo Denpharanto Agung
Published: August 2024

This research aims to explore the relationship between corporate communication, artificial intelligence (AI), corporate social responsibility (CSR), and the formation of sustainable corporate branding. The research method used is case analysis and empirical data to understand how AI can improve a company's communication and CSR strategies. The research results show that the use of AI in communication and CSR can strengthen brand identity and support the building of a lasting corporate brand. The conclusion is that the integration of company values with AI-driven processes and appropriate communications is critical in creating and maintaining a meaningful company brand that can connect with modern consumers and endure over time.
 Keywords : Corporate Branding, Artificial Intelligence, Role of CSR
Gaya Hidup Hedonisme, Promosi Penjualan dan Word Of Mouth terhadap Keputusan Pembelian Produk Nevada di Matahari Plaza Simpang Lima Semarang
Authors: Setiawan Akbar Maulana , Soliha Euis
Published: August 2024

This research aims to explore the influence of a hedonistic lifestyle, sales promotions, and word of mouth on purchasing decisions, with a focus on purchasing Nevada products at Matahari Plaza Simpang Lima Semarang. The research method applied is survey research using a questionnaire distributed to respondents who are consumers of Nevada products. Data analysis was carried out using regression techniques to measure the extent to which independent variables influence purchasing decisions. The research results show that a hedonistic lifestyle, sales promotions, and word of mouth have a positive and significant impact on purchasing decisions for Nevada products at Matahari Plaza Simpang Lima Semarang. The implications of these findings can be used by business people to improve marketing strategies, increase sales promotions, and utilize word of mouth as an effort to strengthen consumer purchasing decisions. In conclusion, this research provides important insights for decision makers in the retail industry regarding the factors that influence consumer purchasing preferences.
 Keywords: Hedonistic lifestyle, sales promotion, word of mouth
Pengukuran Kepuasan Pelanggan dengan metode Customer Satisfaction Index dan Importance Performance Analysis (Studi pada Veroza Cake Bakery Kabupaten Dharmasraya Sumatera Barat)
Authors: Wibowo Sampurno , Iqbal Muhammad
Published: August 2024

This research aims to measure customer satisfaction as a basis for effective policy making, focusing on the 4P dimensions (Product, Price, Place, Promotion). The research method uses the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) to evaluate the current level of customer satisfaction. The research results show a CSI value of 78.75%, indicating that Veroza Cake & Bakery MSE consumers are generally satisfied with the services provided. The IPA analysis identified three attributes as top priorities (quadrant I), seven attributes whose achievements need to be maintained (quadrant II), two attributes with low priority (quadrant III), and three attributes that are classified as excessive (quadrant IV). In conclusion, there is a need to improve services, especially on attributes that have a low level of satisfaction but have a high level of importance, especially in the promotion dimension. This research provides a basis for the company to implement more effective policies to increase customer satisfaction and ensure the operational continuity of MSE Veroza Cake & Bakery in a competitive market.
 Keywords: Customer Satisfaction Index, Importance Performance Analysis, Customer Satisfaction
Kompetensi, Beban Kerja terhadap Kinerja Karyawan dengan Disiplin Kerja sebagai Variabel Intervening
Authors: Rahmawati Suci , Ismartaya Ismartaya , Asmin Erny Amriani
Published: August 2024

The purpose of this research is to determine employee responses and analyze the direct and indirect influence of competence and workload on employee performance with work discipline as an intervening variable at PT. Sun Star Prima Motor Tajur Bogor. This research uses path analysis data analysis techniques. Data testing used the SPSS version 22 program. The research results showed that employee responses to performance and competence were in the very good category, as well as employee responses to workload and work discipline were in the good category. Meanwhile, the results of hypothesis testing prove that competence and workload directly have a positive and significant effect on work discipline. Competence does not directly have a positive and significant effect on employee performance. Workload and work discipline directly have a positive and significant effect on employee performance. Meanwhile, competency and workload indirectly have a positive and significant effect on employee performance with work discipline as an intervening variable.
 Keywords: Workload, Work Discipline, Competence, Employee Performance
Analisis Motivasi dan Persepsi Kerja terhadap Pemilihan Karir Jabatan Fungsional Pengelola Barang Jasa dengan Minat sebagai Variabel Mediasi
Authors: Jatmiko Jatmiko , Kirana Kusuma Chandra Kirana , Hadi Samsul
Published: August 2024

The aim of this research is to analyze the relationship between motivation and work perception on career choice in the functional position of goods and services manager, with interest as a mediating variable. This research was conducted using quantitative methods, with a population consisting of 257 State Civil Service Employees (ASN), and a sample of 157 respondents. The data analysis technique used was an inner model with the bootstrapping method. The research results show that work motivation and work perception have a positive influence on career choice. Apart from that, work motivation and work perception also have a positive effect on interest. Furthermore, interests have a direct and indirect influence on career choice. The conclusion is that work motivation and perception play an important role in choosing a career in the functional position of managing goods and services. Interest also mediates the relationship between work motivation and work perception and career choice. This shows the importance of understanding motivational factors and work perceptions in managing careers, as well as the role of interests in shaping individual career decisions in organizations.
 Keywords: Motivation, Interest, Job Perception, Career Choice
Kualitas Jaringan dan Harga terhadap Minat Beli Kartu Telkomsel pada CV. Sinar Telekom Lahat
Authors: Hayani Hayani , Fytaloka Vemi
Published: August 2024

This study aims to investigate the effect of network quality and price partially and simultaneously on the purchase interest of Telkomsel cards at CV. Sinar Telekom Lahat. The data analysis method used is quantitative using multiple linear regression, where the model equation is Y = a + b1X1 + b2X2 + e. The results of the t-test analysis show that network quality (X1) has a significant effect on purchase interest (Y), while price (X2) does not have a significant effect on purchase interest (Y) of Telkomsel cards at CV. Sinar Telekom Lahat. Furthermore, the F test shows that simultaneously, network quality (X1) and price (X2) have a significant effect on purchase interest (Y). Conclusion, This study contributes to the understanding of the factors that influence consumer purchase interest in Telkomsel cards in a specific business environment. The implications of the results of this study can be used as a basis for a more effective marketing strategy to increase purchase interest in Telkomsel cards in the local market.
 Keywords: Price, Network Quality, Purchase Interest
Pentingnya Pemahaman Importir pada Kegiatan Jasa Titip Barang Impor: Studi Kasus
Authors: Sianturia Intan , Aini Rakhman Rizqi , Nugraha Bugi
Published: August 2024

This research aims to explore the importance of importers' understanding of imported goods entrustment services. The research method used is a qualitative method with a descriptive approach, using structured interviews as a data collection technique. The research results highlight problems that often arise in import activities using goods entrustment services, especially related to the importer's lack of understanding of the applicable regulations, which can result in goods being trapped in the Customs inspection process. The existence of the Deposit Service Company (PJT) is considered quite responsive in responding to this problem by providing solutions or alternatives to facilitate the release of imported goods from Customs. However, there is a mistaken perception that PJT can help with the document and licensing process, even though this completeness should be the responsibility of the importer as the owner of the goods. This research concludes that it is important to better educate importers regarding import regulations, as well as a clear role between importers and PJTs in ensuring compliance with applicable procedures.
 Keywords: Customs, Import, Deposit Service Company
The Effect of Transformational Leadership and Organizational Climate on Employee Performance Through Organizational Commitment as an Intervening Variable
Authors: Sani Irwan
Published: August 2024

This research aims to explore the influence of transformational leadership and organizational climate on employee performance through organizational commitment. The method used is a quantitative descriptive method. The research results show that transformational leadership and organizational climate have a positive and significant influence on organizational performance, both directly and through organizational commitment. The conclusion is that the role of transformative leadership and a conducive organizational climate is important in improving employee performance through a high level of organizational commitment.
 Keywords: Employee Performance, Organizational Climate, Transformational Leadership, Organizational Commitment
Strategi Perencanaan Tenaga Kerja SDM UMKM Batik Ayu Telagasari
Authors: Febriyanti Yayat , Suherman Enjang , Angela Flora Patricia
Published: August 2024

This research aims to identify HR workforce planning strategies at Batik Ayu. The analysis was carried out using IFAS and EFAS analysis, followed by a SWOT matrix to find the position of the Labor quadrant. Batik Ayu faces the problem of not having an HR workforce planning strategy, which is the focus of this research. The research method used is a qualitative approach with the application of SWOT analysis. Data was obtained through interviews and surveys with MSME owners, employees and researchers as the main source of data. The results of the analysis show that Batik Ayu's workforce/HR is in quadrant 1 (positive), indicating access to various opportunities in the environment and the forces that support the use of these opportunities. The conclusion is that the recommended strategic plan is to implement growth policies with an aggressive approach to exploit these opportunities optimally.
 Keywords: SWOT Analysis, EFAS, IFAS Work, Energy
Inovasi Perekonomian Digital dalam mengatasi Disparitas Regional Strategi Baru dalam Kebijakan Perekonomian di Indonesia
Authors: Suyanto Suyanto , Judijanto Loso , Baruno Agustiawan Djoko , Sugiyanto Hadi , Sri Lestari Veronika Nugraheni
Published: August 2024

This research explores a new approach in Indonesia's economic strategy that specifically prioritizes digital economic innovation as a tool to address regional inequality. The background to the problem highlights the gaps in economic development in various regions in Indonesia and the importance of economic transformation through the use of digital technology. The literature study in this research presents a conceptual framework that describes the relationship between digital economic innovation, economic policy, and efforts to mitigate regional imbalances. The research process involved secondary data analysis, surveys, and interviews with relevant stakeholders. The research results show that the integration of digital economic innovation in economic policy has the potential to reduce regional imbalances by accelerating economic growth, creating job opportunities, and supporting market penetration for local companies. Conclusion, This research makes an important contribution to the development of future-oriented, data-based and technology-focused policies to address regional inequality, accelerate equitable economic growth and improve the welfare of the Indonesian population.
 Keywords: Regional Disparity, Economy, Digital Economy
Brand Image Terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Produk Tupperware di Kota Bandung
Authors: Pardede Angelita Permatasari , Ramli Rosmini
Published: August 2024

This research aims to evaluate the impact of brand image dimensions on customer loyalty through customer satisfaction regarding Tupperware brand food & beverage container products, especially in the city of Bandung. Data collection was carried out through interviews with respondents aged 17-40 years and who had experience using and purchasing Tupperware products. Participation in this research involved 90 respondents using cross-sectional data collection techniques or one shot study. Data analysis used a quantitative descriptive approach, normality test, multiple linear regression, and Sobel test with the help of statistical software program of social science (SPSS) version 26. Of the ten hypotheses proposed, eight of them were strengthened by empirical findings. These results indicate that customer satisfaction can act as a link between the impact of brand image dimensions (brand strength, brand uniqueness, and brand liking) and customer loyalty. In conclusion, this research can provide benefits for companies and management related to Tupperware products and similar food & beverage container industries in developing relevant strategies to improve the quality of these attributes.
 Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
Pengaruh Brand Image dan Product Quality terhadap Customer Loyalty melalui Customer Satisfaction Sepatu Nike di Kota Bandung
Authors: Nurcahyani Dea , Marliani Leni Evangalista
Published: August 2024

This research aims to analyze the influence of brand image and product quality on customer loyalty which is mediated by customer satisfaction of Nike shoes in the city of Bandung. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, classical, multiple regression and Sobel test stages. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the second, fourth, fifth and seventh hypotheses successfully reject H0 and the first, third and sixth hypotheses fail to reject H0, which means that brand image has no positive effect on loyalty mediated by customer satisfaction and product quality has a positive effect on customer loyalty mediated by customer satisfaction. In conclusion, product quality has an indirect influence on customer loyalty, mediated by customer satisfaction.
 Keywords: Brand Image, Product Quality, Customer Loyalty, Customer Satisfaction
Gen Z Investor Behavior: Analyzing the Influence of Sustainable Investment Practices, Financial Education, and Risk Tolerance in Indonesia
Authors: Judijanto Loso , Utami Eva Yuniarti , Siagian Ade Onny
Published: August 2024

This research analyzes G Z's investment behavior in Indonesia with a focus on sustainable investment practices, financial education and risk tolerance. The research methods used include online surveys and in-depth interviews with a representative sample of Gen Z in Indonesia. The research results show that most Gen Z tend to choose sustainable investments that align with their values, although varying levels of financial literacy influence their understanding of investment products. Additionally, Gen Z individuals' risk tolerance is influenced by their personal experiences, level of education, and social environmental influences. In conclusion, this research provides a holistic picture of the complex interactions between sustainable investment practices, financial literacy, and risk tolerance in the context of Gen Z in Indonesia. Practical implications of these findings are also presented to help stakeholders in the world of finance understand and respond to investment behavior that is increasingly relevant for future generations.
 Keywords: Financial Education, Gen Z Investment Behavior, Sustainable Investment Practices, Risk Tolerance
Kualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk EigerKualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk Eiger
Authors: Rohman Agil Riroj Abdul , Santosa Agus Budi
Published: August 2024

This research aims to determine the influence of Product Quality (Variable X1), Brand Image (Variable X2) and Electronic Word of Mouth (Variable X3) on purchasing decisions for Eiger products. The method used in this research is quantitative methods. The data collection technique used by researchers in this research is using primary data obtained through distributing questionnaires and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of research calculations, multiple linear regression analysis. The coefficient of determination (R2) value can be obtained from the variables product quality (X1), brand image (X2) and electronic word of mouth (X3) which influence 77.2% (0.772) of the product decision (Y), the remaining 22.8 % influenced by other factors outside this research. In conclusion, product quality and brand image have a positive and significant effect on purchasing decisions, while electronic word of mouth has no effect on purchasing decisions
 Keywords: Brand Image, Electronic Word Of Mouth, Product Quality
Relationship Marketing, Switching Costs dan Service Quality terhadap Customer Satisfaction dan pada akhirnya Membentuk Customer Loyalty pada PT. Lautan Indomasutama Medan
Authors: Vanessa Vanessa , Sondakh Oliandes , Amelia Amelia
Published: August 2024

This research aims to determine and analyze relationship marketing, switching costs and service quality on customer satisfaction and ultimately forming customer loyalty. The population in this study was 141 customers. The number of samples in this research was 68 customers who used freight forwarding services. The data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The research results show that relationship marketing has a significant effect on switching costs, service quality has a significant effect on switching costs, relationship marketing has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer loyalty, service quality has a significant effect on customers loyalty, switching costs have a significant effect on customer loyalty and customer satisfaction has a significant effect on customer loyalty. The conclusion is that the important role of relationship marketing and maximized service quality can encourage switching costs, customer satisfaction and customer loyalty.
 Keywords: Customer Satisfaction, Customer Loyalty, Relationship Marketing
Dampak Live Streaming, Celebrity Endorsement, Alat Promosi, Review Online, Keamanan, Kemudahan Penggunaan dan Kenyamanan terhadap Perilaku Belanja Pakaian Online pengguna Tiktok setelah Pandemi Covid-19 di Jakarta
Authors: Farran Michelle , Ronald Ronald , Amelia Amelia
Published: August 2024

This research aims to determine the significant influence of several factors on the online shopping behavior of TikTok users during the Covid-19 pandemic in Jakarta. This research used the Structural Equation Modeling Partial Least Squares (SEM-PLS) method with a total of 215 respondents. The data that has been collected is processed using the SmartPLS application, ensuring accurate statistical analysis. The research results show that all the variables studied have a significant influence on the online shopping behavior of TikTok users during the pandemic in Jakarta. Of all the factors observed, online reviews emerged as the most influential variable and played an important role in shaping users' purchasing decisions. In contrast, the variable that has the least influence is security, indicating that although important, security factors have a more limited impact in influencing TikTok users' online shopping decisions. In conclusion, this research provides important insights into the factors that influence TikTok users' online shopping behavior during the pandemic.
 Keywords: Celebrity Endorsement, Live Streaming, Promotional Tools
Efekk Atmosphere, Experience Marketing dan Food Quality terhadap Kepuasan Konsumen dan Minat Pembelian Ulang pada Konsumen Rasa Bunda
Authors: Ottoman Derian , Soedibyo Yolanda , Dananjaya Yanuar
Published: August 2024

This research aims to determine and analyze Atmosphere, Marketing Experience and Food Quality which have a significant effect on Consumer Satisfaction and Repurchase Interest in Rasa Bunda. The research method used in this research is a quantitative method. The total sample was 190 respondents with the sampling technique being snowball sampling as the sample collection technique. The data analysis technique uses multiple linear regression analysis. The research results show that atmosphere has an effect on consumer satisfaction at Rasa Bunda, experience marketing has a significant and positive effect on consumer satisfaction at Rasa Bunda, food quality has a significant effect on consumer satisfaction at Rasa Bunda, consumer satisfaction has no influence on repurchase interest at Rasa Bunda. atmosphere has no influence on repurchase interest in Rasa Bunda, experience marketing has no significant influence on repurchase interest in Rasa Bunda and food quality has a significant influence on repurchase interest in Rasa Bunda. In conclusion, improving various atmospheres, marketing experience and food quality can increase the level of satisfaction and buying interest.
 Keyword: Atmosphere, Experience Marketing and Food Quality, Customer Satisfaction