bluuebunny/crossref_metadata_2025 huggingface dataset:
THE INFLUENCE OF THE SEQUENCE OF CHILD’S BIRTH IN THE FAMILY ON ITS LIFESTYLE FORMATION
Authors:   Donbass State Pedagogical University, Ukraine, Ostopolets І.Yu , Pachadzhy Pachadzhy D.І. ,   Mariupol City Technological Lyceum of Mariupol City Council in Donetsk Region, Ukraine, Konovalova V.О. ,   Mariupol City Technological Lyceum of Mariupol City Council in Donetsk Region, Ukraine
Published: June 2022

The article is devoted to an empirical study of the influence of the sequence of child’s birth in the family on its lifestyle formation. The paper summarizes the knowledge of world experience in studying the phenomenon of lifestyle in the perspective of socio-psychological approaches, including the research of modern scholars. It is revealed that the lifestyle is manifested in an individual’s integrity in interaction with the social environment. The basic concepts, characteristics and mechanisms of lifestyle formation are studied. According to A. Adler, early childhood is defined as a sensitive period of establishing a person’s lifestyle. The relevance of the study in high school students’ age category, taking into account their socio-psychological characteristics. The methodological approaches to studying the problem are substantiated and the psycho-diagnostic tools of the research are determined. The use of psychological analysis of children’s memories is relevant in the work due to the fact that the peculiarities of their experience by the child form a picture of the world in the mind and encourage the development of certain behavioral strategies in accordance with the situations. Research of the motivational sphere according to the method of A.O. Rean allowed to determine the direction of high school students’ behavior and the peculiarities of motivation. The psychological essence of the types of respondents’ lifestyles was experimentally studied. It is found out that middle-aged children are more motivated to succeed and form the most effective lifestyle. Regularities that help to identify general trends in the sequence of child’s birth in the family on its lifestyle formation have been revealed. Key words: sequence of birth, lifestyle, motivation to succeed, avoidance of failures.
STRATEGIC ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENT OF THE ENTERPRISE
Authors:   Academy of the State Penitentiary Service, Chernihiv, Ukraine, Sirenko K. Yu.
Published: June 2022

The purpose of the article is to conduct a strategic analysis of the internal and external environment of the enterprise. The object of strategic analysis is the Private Joint-Stock Company Kyiv Confectionery “Roshen”. The purpose of which is transformation the company’s products into mass consumption products in order to maximize profits and increase sales, as well as improve product quality; expanding share in domestic and foreign markets; minimization of costs for raw materials and supplies; introduction of the latest production technologies. To achieve this goal, methods of generalization, scientific abstraction, grouping method, systems analysis, economic analysis were used. Strategic analysis of the internal environment showed that the company should take measures to increase its financial stability, as the amount of funds remaining in the company after covering production costs decreases every year, and thus reduces the efficiency of its operations. For a more detailed analysis of production and economic activities, a SWOT-analysis of the enterprise was conducted. Based on the relationship between the strengths and weaknesses of the company and external opportunities and threats, the necessary measures for the formation of corporate strategy were formed and justified. With the help of PEST-analysis, the macro-environment of the enterprise is analyzed to determine the development strategy that corresponds to the macro-conditions of the environment. The SWOT-analysis, PEST-analysis and assessment of production and economic conditions of PJSC «Kyiv Confectionery Factory” Roshen» led to the conclusion that today the most relevant for the studied company is the implementation of four strategies, namely: 1. Leadership strategy; 2. Innovation – investment strategy; 3. Comprehensive development strategy and 4. Internationalization strategy. Key words: analysis, enterprise, strategy, environment, development.
HISTORICAL-PEDAGOGICAL AND THEORETICAL DISCOURSES
Authors:   H. Shevchenko National University «Chernihiv Colehium», Ukraine, Yanchenko Т.V. , Tretiak О.S. ,   H. Shevchenko National University «Chernihiv Colehium», Ukraine, Chebonenko S.О. ,   Academy of the State Penitentiary Service, Chernihiv, Ukraine
Published: June 2022

The peculiarities of distance learning and its technologies in historical perspective, pedagogical methods and techniques used in distance learning are considered in the article. The purpose of the article is to analyze the historical and pedagogical aspects and theoretical foundations of distance learning and its introduction by higher educational institutions of Ukraine in modern conditions. Methodology of the article. Consideration of the essence of the concepts of “distance education” and “distance learning”. It is found out that distance learning involves the interaction between teacher and students at a distance with the use of information and communication technologies that allow to provide it in individual and group forms. It is revealed that in historical retrospect the stages of distance learning development are identified with the use of one-way information transmission (radio, television, video), case studies, two-way communication (consultations, correspondence, etc.), broadcast learning (conferences, forums, computer technology and educational platforms, etc.). The advantages and disadvantages of synchronous and asynchronous learning are demonstrated. The theoretical basis of distance learning is presented with the help of didactic teaching methods, scientific and methodological support, principles of didactics. Results. Analysis of historical stages of distance learning allowed to identify the peculiarities of the use of didactic models, methods, computer technologies (online learning, online interactive learning, e-mail, Web, multimedia programs, games, studying platforms, etc.). It is proved that the effectiveness of distance learning depends on taking into account the individual characteristics of the subject of studying, adherence to the appropriate rate of presentation and control of student’s acquired knowledge and skills, professional orientation of studying, essence of studying, development of individual and group creativity and competencies declared in the academic program. Practical significance of the obtained results is in the fact that they allow a teacher to choose time-tested methods and technologies of distance learning, take into account their advantages and disadvantages in the educational process. Key words: didactic principles of distance learning, transmission of information by means of communication, online services, advantages and disadvantages of distance learning, stages of development of modern distance learning.
СТРУКТУРНО-СЕМАНТИЧНА ОРГАНІЗАЦІЯ СПЕЦІАЛЬНОЇ ЛЕКСИКИ АВІАКОСМОСУ АНГЛІЙСЬКОЇ МОВИ
Authors: КОРНЄВА Зоя , СТІШОВ Василь
Published: June 2022

Статтю присвячено розглядові авіакосмічної термінологічної лексики сучасної англійської мови. Актуальність теми праці як у теоретичному, так і в практичному аспекті зумовлена потребою проведення окремого комплексного дослідження структурно-семантичних особливостей аерокосмічних фахових одиниць, корпус яких в останні роки завдяки переходу до стадії інформаційного суспільства, продовження та пришвидшення науково-технічного прогресу істотно зріс і урізноманітнився, заповнюючи номінативні лакуни, що постійно виникають. Матеріалом для дослідження послужили 290 термінів аерокосмічної галузі, які активно функціонують переважно в англомовних текстах наукового та науково-популярного дискурсів початку ХХІ століття. Мета статті – виявити й проаналізувати головні структурно-семантичні особливості спеціальних слів аерокосмонавтики. Для цього підібрано й використано комплекс загальнонаукових і лінгвістичних методів і прийомів, адекватних меті наукової праці. Зібраний і систематизований матеріал засвідчив, що основним джерелом збагачення названої терміносистеми виступає словотворення на базі як питомих, так і запозичених дериваційних ресурсів, а зовнішні запозичення є нечисленними. На основі аналізу структурної організації англійських аерокосмічних термінів встановлено три основні групи таких одиниць – терміни-однослови, терміни-композити, терміни-словосполучення. Виявлено, що з-поміж усіх способів деривації аерокосмічних фахових одиниць істотно домінує синтаксичне словотворення, тобто різноманітні терміни-словосполучення. Засвідчено, що в останні роки в англомовній термінології аерокосмонавтики домінують двокомпонентні спеціальні сполучення, побудовані за кількома структурними моделями. Найбільш поширеною з них є модель A + N. Студійовані двокомпонентні терміни утворюються також і за іншими моделями, які є малопродуктивними: N + А; N + pr. + N; N + is + А. Також значного поширення в аналізованій галузі набули трьохкомпонентні терміносполучення, серед яких домінувальну позицію посідає модель A + A + N, а інші моделі таких термінів є малопродуктивними: N + pr. + N + pr. + N; V + N + pr. + N. Низьку словотворчу продуктивність мають чотирьохкомпонентні й п’ятикомпонентні моделі. Зібрані й простудійовані терміни аерокосмонавтики сучасної англійської мови переконливо засвідчують, що досить значна їх частина виникла саме завдяки морфологічному способу словотворення. Вагому частину з-поміж студійованих термінів займають різноманітні складні слова, утворені словоскладанням, абревіацією, телескопією. Також поповненню аерокосмічних термінів-однословів англійської мови спряли суфіксація, префіксація, прийменникові утворення, семантичний спосіб деривації.
СТРАТЕГІЧНА ДИВЕРСИФІКАЦІЯ АВТОРИТАРНОЇ ДИСКУРСИВНОЇ ПОВЕДІНКИ ДІВЧИНИ-ПІДЛІТКА У МОНОГЕНДЕРНОМУ СПІЛКУВАННІ З ДОРОСЛИМИ
Authors: ПАХАРЕНКО Анастасія
Published: June 2022

Високі темпи розвитку сучасного суспільства залишають відбиток на комунікації особистості у різноманітних сферах її життєдіяльності. Неочікуваними стають трансформації у сфері владних відносин як у діловому, так і родинному спілкуванні. Метою статті обрано продемонструвати особливості імплементації авторитарного спілкування дівчини-підлітка та його стратегічної диверсифікації у моногендерному спілкуванні з жінками, зокрема представниками ядерної (мати, кузина) та не ядерної (лікар, подруги матері, сусіди) зон дискурсивного оточення особистості. Імплементація авторитарності у інтеракції досліджувалася у дорослих мовців у цілому, а також у дитячому авторитарному спілкуванні із дорослими та однолітками, однак, фокусування уваги на диверсифікації стратегічного арсеналу адресанта-підлітка у моногендерних діадах з адресатами-жінками здійснюється уперше. З метою досягнення поставлених цілей дослідження були виконані такі методологічні кроки: відібрано дискурсивні фрагменти, які ілюструють спроби імплементації дівчиною-підлітком авторитарних стратегій; спираючись на здобутки лінгвістичної прагматики і методи контекстно-ситуативного аналізу схарактеризовано, яким чином видозмінюється лінгвістична складова утілення авторитарності із урахуванням фактору адресата спілкування. Встановлено взаємозалежність між прагматичними факторами комунікативної ситуації (зона дискурсивного оточення, психологічна диспозиція, соціальні ролі) та стратегічним репертуаром авторитарного мовця. Підліток вдається до імплементації авторитарного маніпулювання з представниками ядерної зони дискурсивного оточення за рахунок тактик удаваної доброзичливості, апеляції до емоцій та шантажу, та стратегії самоствердження за рахунок тактики образи із мовцями не ядерної зони дискурсивного оточення, із якими спостерігається тенденція до зменшення комунікативної дистанції і зниження регістру спілкування.
ФУНКЦІОНУВАННЯ КОНЦЕПТУ «СВІЙ/ЧУЖИЙ/ІНШИЙ» У CУЧАСНІЙ ПОЛЬСЬКІЙ ЕМІГРАЦІЙНІЙ ЛІТЕРАТУРІ
Authors: ПУЗДРАК Лідія
Published: June 2022

Протягом останніх десятиліть питання культурного функціонування емігранта закордоном у сучасній гуманітаристиці є важливим та актуальним. На нашу думку, ідентичність людини, а особливо ідентичність емігранта, найповніше можна дослідити та описати у межах концепту «свій/чужий/інший». Відтак у статті ставимо собі за мету представити образ емігранта як прибулого, стороннього, нетутешнього у межах концепту «свій\чужий\інший» на прикладі збірки репортажів Еви Вінницької «Angole»1. Методологія. У своїй роботі використовуємо загальнонаукові та лінгвістичні прийоми. За допомогою структурного та описового методів ми зібрали, систематизували та охарактеризували теоретичні положення, що стосуються концепту «свій-чужий», зіставний метод використали при аналізі цього концепту у працях не лише польських, але і інших зарубіжних дослідників. Елементи етимологічного методу та метод словникох дефініцій були важливими для з’ясування етимології окремих польських мовних одиниць. Завдяки інтерпретаційно-текстовому та контекстологічному методам вдалось дослідити функціонування концепту «свій-чужий» у творах польської емігаційної літератури. У своємо дослідженні також акцентуємо увагу на етнокультурному аспекті концепту, тобто описуємо його як модель, що базується на усвідомленні того значення, яке має певна національна культура в житті соціуму та емігранта зокрема. Наукова новизна. Уперше в польському та українському літературознавстві проаналізовано функціонування концепту «свій/чужий/інший» у польській еміграційній літературі на прикладі збірки репортажів Еви Вінницької «Angole»; крізь призму літератури представлено образ емігранта як чужого та/або іншого. Окрім того, зроблено спробу визначити унікальність аспекту «іншості» емігранта. Досліджено причини виключення емігрантів із суспільного життя через їхню іншість/чужість. Висновки дослідження. Нерозуміння своєї (особливо національної) ідентичності породжує у емігрантів переконання, що вони вже не є членами «нормального світу», що вони завжди будуть чужими, іншими, не сприйнятими, а значить, і ворожими для суспільства, в якому живуть.
ЗАХІДНО-СЛОВ’ЯНСЬКИЙ ПОГЛЯД НА РОЗВИТОК РОСІЙСЬКОЇ ЕМІГРАНТОЛОГІЇ
Authors: ФОКІНА Світлана
Published: June 2022

У статті простежені віхи розвитку емігрантології як галузі гуманітористики, що тяжіє до типу міждисциплінарного наукового дискурсу. Представлено огляд діяльності наукових центрів у Росії, Польщі, а також в інших країнах Зарубіжжя, що спеціалізуються на вивченні слов’янської і безпосередньо російської емігрантології. Наведено точки зору вчених, які представляють різні емігрантологічні напрямки та навіть школи. Змодельовано смислове поле, що дозволяє в діалоговому режимі співвіднести позиції вчених Польщі, а також Чехії та деяких російських дослідників у вивченні російської еміграції різних хвиль та сучасного постхвильового періоду. Метою даного дослідження є на підставі здійснюваного аналізу сучасного стану російської емігрантології осмислити різні прояви емігрантської поетичної свідомості в теоретичному плані з позицій західнослов’янського крила емігрантології. Осмислені ключові ідеї сучасної емігрантології та тенденції подальшого розвитку емігрантологічної думки. Виділені найбільш актуальні перспективи розвитку сучасної емігрантології: взаємодія з антропоцентричною парадигмою напрямів філософії, створення трасдисциплінарного емігрантологічного проекту, необхідність активного вивчення існуючих лакун. Зокрема безсумнівною перспективністю вивчення є сучасна літературна діяльність інтелектуалів-емігрантів постхвильового періоду. Серед актуальних проблем емігрантологічних дослідницьких пошуків актуалізовано уявлення про форми прикордонності та трансгресивності свідомості поетів-емігрантів. Виділено сенсоутворюючі комплекси, що формують емігрантську ідентичність. З найбільш послідовно проявляющихся факторів позначені: антропологічний зріз самобутнього типу homo emigranticus, трансгресивність емігрантського менталітету, ностальгічна оптика сприйняття, показові для еміграційної свідомості. У світлі різних дослідницьких позицій сформовано ракурс розгляду емігранта як фігури перехідності і відповідно «героя нашого часу».
ЛІНГВОДИСКУРСИВНА МОДЕЛЬ ТОКСИЧНОЇ ПОЛІТИЧНОЇ КОМУНІКАЦІЇ В МЕДІАСЕРЕДОВИЩАХ США, ВЕЛИКОЇ БРИТАНІЇ Й УКРАЇНИ
Authors: ШКВОРЧЕНКО Наталія
Published: June 2022

Статтю присвячено побудові лінгводискурсивної моделі токсичної політичної комунікації та визначенню дискурсивних контрастів у медійних середовищах США, Великої Британії та України. Під токсичною політичною комунікацією розуміється такий тип взаємодії, який характеризується високим ступенем агресивної (вербальної та/або невербальної) поведінки різних учасників политичного дискурсу, яка завдає моральної шкоди або дискримінує опонента за расою, національністю або гендером, внаслідок чого такого політика (політиків) сприймають і потім визначають як токсичного (токсичних). Модель токсичної політичної комунікації враховує в межах адресантно-адресатного ланцюга механізми дискурсивного вираження токсичності (токсичне висловлення/вчинок/жест), модуси розгортання токсичного ефекту (прямий, непрямий, опосередкований), механізми сприйняття й формування іміджу політика (токсичний vs. позитивний) в медіасередовищах відповідних країн. До вербальних форм вираження токсичності відносимо расистські, націоналістські, ксенофобські, сексистські та інші дискримінуючі висловлення, що принижують особистість політичного опонента і завдають йому психологічної та/або іміджевої шкоди. Невербальні форми вираження токсичності поділяємо на просодичні та жестово-мімчні форми, до яких належить агресивна, уїдлива, принизливо-заступницька, пафосна тональність мовлення, жестикуляція, яка порушує особистісні межі співрозмовника, перебільшена міміка. До екстралінгвальних форм відносимо кольорову гаму, символіку, одяг, місце, підбір музики та ін., які посилюють пошкоджуючий ефект дій/висловлень політика, якого у медіа визначають як токсичного. Дискурсивні контрасти токсичної політичної комунікації в медіасередовищах США, Великої Британії й України визначаються актуальними для кожної з країн інформаційними подіями, наприклад, RACISM & INTOLERANCE TOWARDS IMMIGRANTS (США), PARTYGATE(Велика Британія), ЗРАДА (Україна) та ін. Спільним для трьох дискурсів є агресивно-емоційний тип токсичного політика, висловлення/меседжі якого характеризуються нанесенням психологічної шкоди опоненту через пряму дискредитацію, або опосередкованих моральних збитків неприсутнім третім особам/суспільству.
INTERNATIONAL TRADE TRENDS IN TERMS OF CORONARY CRISIS
Authors:   State University of Trade and Economics, Dzhunkovska Kateryna , Feier Oksana ,   Mukachevo State University, Pugachevska Kateryna ,   Mukachevo State University
Published: June 2022

The year 2020 іs characterized by one of the largest declines in international trade and output volumes. This paper primarily aims to explore vectors of influence of the coronary crisis on the dynamics and structure of international trade based on combinatorial approach which included calculation of quantitative indicators of world trade within countries and regions and estimation of qualitative parameters of government support of business in conditions of COVID-19. The empirical findings indicate: the coronavirus pandemic has resulted in an 8% decline in merchandise trade and a 21% reduction in commercial services trade in 2020; the rate of decline turned out to be different in countries, which led to an increase in the unevenness of export and import supplies; the application of protectionist measures by the governments of many countries is the expected response to the spread of the COVID-19; supply chains came under pressure early in 2020 but were an instrument in supporting the resumption of economic activity. The current paper reveals that international trade will serve as the basis for sustainable growth of the world economy both in 2022 and beyond.
FORMATION OF BEHAVIOR PATTERNS IN THE BUSINESS ENTITIES INTERACTION IN THE CONTEXT OF GLOBAL CHALLENGES
Authors:   V.N. Karazin Kharkiv National University, Danich Vitaliy , Tatar Maryna ,   National Aerospase University «Kharkiv Aviation Institutе»
Published: June 2022

Socio-behavioral constraints during the pandemic have resulted in the transformation of many spheres of social reality, changes in the nature of socio-economic communications and the formation of new rules related to socio-biological safety. The pandemic has led to epidemiological, biological, social, demographic, economic, political, cultural, information, media and other changes, some of which have been pandemic shocks. The article considers the types and characteristics of shocks during global challenges, including medical, psychological, social, economic, financial shocks. Since businesses may be in crisis and on the verge of bankruptcy due to reasons not related to the manifestations of global challenges, the article differentiates between traditional cases of crisis phenomena and business destabilization and changes in the nature of interaction through global challenges by scale, speed of spread, duration, predictability, coherence, labor availability, infrastructure availability. The main patterns of social behavior of individuals and businesses during such a global challenge as the COVID-19 pandemic have been identified. Socially irresponsible attitudes and conscious socially responsible behavior are highlighted for individuals. Among the business entities behavior patterns during global challenges are the following: stereotyped (standard) behavior, ill-considered behavior, indifferent behavior, rational behavior and innovative behavior. Possible methods of influence during the formation of patterned behavior of subjects are described. It is noted that during the formation of stereotyped (standard) behavior, the subject is influenced by the type of chain reaction, which is formed mainly due to the action of such methods of influence as infection, suggestion, persuasion, imitation, etc. The free nature of the behavior formation is possible during the mechanisms of imitation, infection, i.e. when the subject looks at others and copies the behavior, as well as purposeful nature, when the mechanisms of suggestion and persuasion of the recipient by the inducer act. A number of principles, without which the goals of influence in the process of contact interaction cannot be achieved, have been identified.
THEORETICAL APPROACHES TO DETERMINING THE NATURE AND FEATURES OF ASSESSING THE QUALITY OF AGRICULTURAL PRODUCTS
Authors:   State Biotechnological University, Onegina Viktoriya , Antoshchenkova Vitalina ,   State Biotechnological University, Kravchenko Yuliia ,   State Biotechnological University
Published: June 2022

Quality agricultural products are a decisive factor in improving living standards and demonstrate economic, social and environmental security for society. Production of quality agricultural products is important to ensure food security of the country and the world. To increase the efficiency of agricultural enterprises it is necessary to control the level of quality of agricultural products at all stages of its production for timely management decisions in order to reduce quality costs. Production of agricultural products in modern conditions requires a clear understanding of the concept of "quality" of products, methods of assessing product quality, factors of formation and quality assurance of agricultural products. Most quality categories are recognized by international and national organizations. At the same time, most definitions of "quality" are given by scholars, economists and philosophers, as an attempt to reveal the essence of the concept of "quality" and provide an alternative understanding of this concept. At present, in the domestic practice of assessing the quality of agricultural products in agricultural enterprises, due attention is not paid to the indicators of usefulness of products, their environmental friendliness. Preference is given to transportability, aesthetic and organoleptic indicators. The quality of agricultural products is the result of quality control at all stages of production: market research, product development, production, transportation, storage and sale. At all these stages, product quality requires control and audit. The article analyzes the scientific opinion on the essence of the concept of quality, considers the definition of the concept of quality of agricultural products by prominent agricultural scientists. The authors propose a definition of the concept of agricultural product quality. Different approaches to determining the main indicators of agricultural product quality are considered and the classification of methods for assessing its quality is systematized.
COMPARATIVE MARKETING EXAMINATION OF PETROLEUM PRODUCTS
Authors:   Ivano-Frankivsk National Technical University of Oil and Gas, Perevozova Iryna , Morozova Olena ,   Vasyl Stefanyk Precarpathian National University
Published: June 2022

In this article, oil and petroleum products are considered as an input factor in world trade and macroeconomics. Oil and petroleum products are the main goods of international trade. Due to economies of scale transportation of oil and petroleum products is simple and cheap. This largely explains why oil is truly an international commodity with a single market, while petroleum products continue to be traded in regional markets. For many countries, their trade in oil and petroleum products makes a significant contribution (both positive and negative) to the current account in the balance of payments. In particular, a number of oil exporters are heavily dependent on oil exports. In business, market analysis and marketing expertise assist managers in making management decisions. In particular, marketing research provides a wealth of information so that managers can maximize every part of their business to ensure the highest chance of connecting with customers and beating competitors. Marketing expertise and market analysis should form the basis of a business plan. When the leader understands the market, he will be able to plan how best to beat the competition, attract consumers, achieve the planned level of profitability. Marketing analysis of the market will allow managers to build their course, optimizing factors that can be controlled. These factors are a complex of marketing known as Jerome McCarthy's 4P concept (product, price, place, promotion). A mixture of sources, both primary and secondary, can and should be used to analyze the market and market expertise of petroleum products. The wider the variety of sources, the more detailed and reliable the picture can be created. This article presents the marketing analysis of the oil and oil products market. The analysis includes features of oil production, as well as features of demand for oil and petroleum products, such as global demand for emerging markets, efficiency of use and response to domestic demand. The results of the analysis provide a useful analytical basis for studying the effects of: changes in world GDP growth; changing the efficiency of oil products; and changing the supply of oil.
COMPETITIVENESS OF AGRICULTURAL ENTERPRISES IN TERMS OF INNOVATION ENVIRONMENT
Authors:   Vinnytsia National Agrarian University, Khaietska Olha
Published: June 2022

The article investigates the theoretical foundations of the concept of competition and competitiveness, identifies the features of this economic category for agricultural enterprises. External and internal are considered; controlled and uncontrolled factors used to assess the level of competitiveness of agricultural enterprises. It is determined that the assessment of competitiveness is an integral part of the activities of any enterprise, because on the basis of such an assessment it is possible to draw conclusions about the level of competitiveness of the enterprise. The paper summarizes and presents the factors that reduce the competitiveness of agricultural enterprises. Also, the factors and directions that ensure the growth of competitiveness and stability of agricultural enterprises are presented. The directions of increase of competitiveness of the agrarian enterprises are offered. It is established that an effective way to reduce the cost of agricultural production is the use of alternative fuels, in particular, biodiesel and bioethanol, which can replace expensive traditional fuels, stocks of which are declining and prices are rising. The directions of state support of agricultural enterprises, application of subsidies and subsidies as one of the important elements of ensuring their continuous activity and increasing competitiveness are studied. According to the results of the study identified ways to increase the competitiveness of domestic agricultural enterprises in an innovative environment, the implementation of which in the long run will promote the development of the enterprise and provide real advantages over competitors. It was found that in order to solve the issue of forming a correct assessment of competitiveness and the formation of specific advantages, it is necessary to disassemble a comprehensive mechanism for managing the competitiveness of the enterprise. Based on the principles of the system-target approach and clear theoretical provisions, the organizational and economic mechanism of enterprise competitiveness management was scattered.
DEFINING SECTORAL PRIORITIES BASED ON THE CONCEPT OF SMART SPECIALIZATION IN THE CONTEXT OF THE INNOVATIVE MODEL OF UKRAINE'S DEVELOPMENT
Authors:   State Tax University, Sokolova Olga
Published: June 2022

The innovative model of economic development allows to move to a new technological level, create new jobs in science-intensive industries, ensure sustainable long-term growth and ensure a competitive position in the world market. The introduction of the concept of smart specialization for Ukraine is actualized by the ability to carry out structural transformation of the economy on an innovative basis. It is a new approach to state support for structural change in the country's economy and combines elements of regional, innovation, industrial and educational policies. The concept of smart-specialization involves the identification and development of new industries or economic activities that are the specialization of the regions, taking into account their characteristics within the national economy. This necessitates the identification of sectoral priorities on which scientific, intellectual and financial resources should be focused. The aim of the article is to study the essence of the concept of smart specialization based on the analysis of domestic and foreign literature, highlighting the criteria for determining sectoral priorities and determining sectoral priorities for Ukraine in the context of innovative development model. The achievement of the purpose set in the article is carried out with the help of the following research methods: analysis and synthesis, logical generalization, grouping and classification, structural analysis, scientific abstraction, statistical methods. It is substantiated that the selection of sectoral priorities should be based on criteria that are specific, measurable, achievable, relevant and limited in time. It is established that such criteria may be: the industry's contribution to macroeconomic growth, industry innovation, competitive advantages of goods (services) in foreign markets, the multiplier effect of industry development on other sectors of the economy, characterized by specificity, measurability, reach, relevance and time constraints. Criteria indicators were calculated and brought to an integrated index, as a result of which priority types of economic activity in the primary, secondary and tertiary sectors of the Ukrainian economy were identified.
ORGANIZATION OF SALES ACTIVITIES AND MARKETING RESEARCH SYSTEMS AT THE ENTERPRISE
Authors:   Dnipro State Agrarian and Economic University, Bahorka Mariia , Kadyrus Iryna ,   Dnipro State Agrarian and Economic University, Myronova Olena ,   Dnipro State Agrarian and Economic University
Published: June 2022

The article examines the study of the conditions of activity of «RUSH», identifying the main problems; the assessment of the competitive environment was carried out, the degree of consumer satisfaction with the level of service provision and the assortment line was determined. In accordance with the changing and dynamic marketing environment in which the researched enterprise now operates, marketing research will allow to determine the directions of effective functioning in conditions of competition, to search for reserves to increase its competitiveness and choose effective directions for further development. The importance of using the company's marketing research system to determine the directions of its effective functioning in competition, finding reserves to increase its competitiveness and choosing effective directions for further development, which is especially important in a changing and dynamic marketing environment in which the company is now works. The main advantages of the «Eva» store line in relation to competitors in terms of assortment, pricing policy and product quality have been established. The main focus of the research was on market research, which combines consumer behavior and economic trends, which is extremely important for understanding consumer needs. Marketing research helps in management by providing information relevant to decision making. The results of marketing research help reduce the level of uncertainty in management decisions. Marketing research on customer satisfaction at «RUSH» showed that positioning the network in the women's segment was a profitable solution. In recent years, RUSH has been actively growing. Using market research methods, the management of «RUSH» can make business decisions based on the results obtained, which confirm their knowledge and experience. Marketing research helps to identify market trends, so it is necessary to conduct them often to get to know customers in detail, to study their needs and desires, to learn about their behavior and be able to manage it. Having carefully researched the market, the company's business will develop and gain certain competitive advantages.
WORLD EXPERIENCE AND REASONS FOR USING EXPORT-ORIENTED DEVELOPMENT AS A TOOL OF SCIENTIFIC PROGRESS
Authors:   National Technical University of Ukraine Igor Sikorskiy Kyiv Polytechnic Institute, Bondar Valeriia
Published: June 2022

The purpose of this paper is to identify the essence of export-oriented enterprises’ development on macroeconomic and microeconomic levels. There are several reasons that limit companies' exports, among them: technological backwardness of industrial production, physical and moral depreciation of fixed assets, lack of modern scientific and technical base, low quality of products and much more. These reasons narrow the export opportunities of domestic enterprises and hinder the development of their export potential, affect the world market and the demand for traditionally exported goods. All this requires export development, namely the development of export-oriented industries and their diversification. The desire of domestic producers to export products to foreign countries, associated with the possibility of making a profit in foreign currency, which ensures the preservation of income in conditions of instability of the national currency. The transformation of the external environment of enterprises in the direction of increasing the weight of export activity emphasizes the necessity to identify it as a key driver of economic growth of the country as a whole, which requires deep research. The essence of the concept of export-oriented economic development and export-oriented enterprise development is considered in the article. The role and importance of export for the country's economic growth are substantiated. Various export-oriented models of development of the countries of the world are considered, by means of critical analysis the world leaders of export of goods and services and determinants of their success in the world market are determined. The priorities of development of export-oriented enterprises, as well as the role of the state in the activation of this process are determined. Stimulation of export orientation includes institutional transformations in the economy, creation of financial institutions, without which it is impossible to effectively export and develop export production, improve the banking system, develop transport and communications and other aspects that provide external effect for export activities.
FAMILY SUPPORT, MOTIVATION, AND THE ATTENDANCE LEVEL OF THE PATIENTS WITH THE CHRONIC NON-COMMUNICABLE DISEASE IN THE CHRONIC DISEASE MANAGEMENT PROGRAM (PROLANIS)
Authors: Diana Meli , Putra Kusuma Wijaya Ridi , Wijayanti Dini Prastyo , Riesmiyatiningdyah Riesmiyatiningdyah , Yumiati Yumiati
Published: June 2022

Background: The quality of life of people with chronic non-communicable diseases can be improved by establishing the Chronic Disease Management Program (PROLANIS). Many factors may affect the presence of chronic non-communicable disease sufferers in PROLANIS activities, including social support, motivation, level of knowledge, work, and others.
Objective: This study aimed to analyze the relationship between family support, motivation, and the attendance level of patients with chronic non-communicable diseases in the PROLANIS.
Methods: The research design used in this study is an analytical descriptive with a cross-sectional approach. The research was conducted from August 2020 to February 2021 at the FKTP Clinic DKT 02 Sidoarjo. The target population in this study were all 55 members of PROLANIS registered at the FKTP Clinic DKT 02 Sidoarjo. The sampling technique used is total sampling, so that the sample in this study is all members of PROLANIS who are in the target population. In this study, there are 3 variables: family support, motivation, and the attendance of patients who suffer from chronic non-communicable diseases in participating in PROLANIS. The instrument used to measure the attendance of the patients who suffer from chronic non-communicable diseases in participating in PROLANIS is the attendance list in the implementation of PROLANIS for 5 meetings. Meanwhile, the instrument used to measure family support, and motivation of patients suffering from chronic non-communicable diseases following PROLANIS was a close-ended questionnaire. This study used Spearmen Rho statistical test with a significant level of .05 (α < .05).
Results: The results showed a relationship between family support and the motivation of patients with chronic non-communicable diseases to participate in the PROLANIS (r = .986; p-value = .000). The results also showed that there was no relationship between family support (r = .187; p-value = .173) and motivation (r = .195); p-value = 153) with the attendance level of the patients with chronic non-communicable diseases in the PROLANIS.
Conclusion: The health workers must know what factors can affect their attendance level in PROLANIS activities. By knowing these factors, health workers can make action plans to increase the attendance of chronic non-communicable disease patients in PROLANIS activities.
THE EFFECTIVENESS OF GIVING NIGELLA SATIVA OIL TO SKIN INTERGITY DISORDERS IN ADOLESCENTS SUFFERS ACNE VULGARIS
Authors: Nunik Purwanti  , Fitriasari Andikawati
Published: June 2022

Introduction:  Changing cosmetics can cause acne vulgaris.

Objective: The research objective was to analyze the effectiveness of Nigella Sativa oil administration on skin integrity problems in adolescents with acne vulgaris in Kedensari Village RT 17 RW 05 Tanggulangin Sidoarjo.

Methods: This study used Quasi Experimental with a pre-posttest control group design approach. The study population was all adolescents with acne vulgaris who experienced skin integrity problems in Kedensari Village RT 17 RW 05 Tanggulangin Sidoarjo. The sample was selected using the simple random sampling technique of 28 adolescents who were then divided into two groups, namely the experimental group of 14 people and the control group of 14 people. The independent variable was the administration of Nigella Sativa oil, while the dependent variable was the degree of skin integrity disorders in adolescents with acne vulgaris. The research instrument was a skin condition observation sheet. Data analysis used the Wilcoxon test and the Mann Whitney test with a significance value of α = 0.05.

Results: The results showed: 1) There were significant differences in skin integrity before and after intervention in the intervention group p =0,001,(0,001<0,05) There were significant differences in skin integrity in the intervention group and the control group (p =0,000 <0.005).

Conclusions: Giving nigella sativa oil is effective in improving skin integrity problems in adolescent with acne vulgaris. It is hoped that the nurses can use nigella sativa oil in providing care for adolescents with acne vulgaris.
A Comparative Study Between Reflexive Thematic Analysis in Social Sciences and Qur’anic Thematic Analysis in Qur’anic Sciences
Authors: Nur Afifah binti Abas  , Mohd Nizam bin Sahad
Published: June 2022

Islamization of social sciences is a collective religious obligation (farḍ al-kifāyah) to serve the Muslim community. Thus, it is steadily progressing after being established last century. However, the Western secularly oriented social scientists as typically sceptical, especially the positivistic, or post-positivistic ones. Moreover, editors of established journals also are reluctant to acknowledge the application of traditional Islamic methodologies in the Islamization of Knowledge (IoK) researches due the methodological integrity issues such as the validity issues according to their practice. But then, Islam has a lengthy history of traditional methodologies dated back to the time of the Prophet Muhammad s.a.w. whose prophethood began in the seventh century C.E.  Since then, he had founded initial Thematic Analysis methodology in interpreting the Holy Qur'an with another relevant part of it intertextually, and his prophetic guidance (al-Sunnah), which is more developed in the Fundamentals of Islamic Jurisprudence (Usul al-Fiqh) for its significant role to the Islamic Jurisprudence (al-Fiqh al-Islamī). Thus, by rights it has to be equivalently recognized like other de/post-colonial/subaltern methodologies especially when it is being used in IoK movement that revers the revelation (al-Naqlī) above the human intellect (al-ᶜAqlī).  This paper is a comparative study between the Reflexive Thematic Analysis method that is commonly used in the Social Sciences and the Qur’anic Thematic Analysis (QTA – Al-Tafsīr Al-Mauḍūᶜī) methodology under the Qur’anic Sciences (ᶜUlūm al-Qur’ān). Some compatible methodological fusions allowable in Islam are suggested for the QTA to stay relevant in merging the Islamic Studies into the contemporary Social Sciences.
The Hospital and Church of the Schiavoni / Illyrian Confraternity in Early Modern Rome
Authors: Gudelj Jasenka
Published: June 2022

Slavic people from South-Eastern Europe immigrated to Italy throughout the Early Modern period and organized themselves into confraternities based on common origin and language. This article analyses the role of the images and architecture of the “national” church and hospital of the Schiavoni or Illyrian community in Rome in the fashioning and management of their confraternity, which played a pivotal role in the self-definition of the Schiavoni in Italy and also served as an expression of papal foreign policy in the Balkans.
A Lost Confraternity: San Rocco in Modena and its Church
Authors: Sirocchi Simone
Published: June 2022

This article retraces the history of the Confraternita di San Rocco (Confraternity of St. Roch) in Modena from its foundation in the late fifteenth century to its abolition in the eighteenth century. Thanks to newly examined archival documents, the article details the building and decorative work supported by the confraternity for the construction and decoration of the oratory. The result is a varied pic­ture of the craftsmen responsible for the work, which was carried out by minor, lesser-known artists such as the foremen Paolo Bisogni and Giovanni Battista Biavardi. The confraternity’s scarce resources were constantly invested in structural interventions on the walls, which were periodically threatened by water from the underlying ca­nal. Nevertheless, the documents also reveal the members’ commit­ment to decorating the interior. The three altars completed between the seventeenth and eighteenth centuries involved stuccoists such as Sebastiano Caula and Giovanni Antonio Franchini, as well as artists Marco Antonio Mazzarini, Flaminio Veratti and the more famous Giulio Secchiari and Sigismondo Caula, who created two monumen­tal altarpieces. This article provides some new information about the patrons and their respective chronology.
ENGLISH AND ITS FUTURE: THREE SCENARIOS
Authors:   O. O. Potebnia Institute of Linguistics of the National Academy of Sciences of Ukraine Kyiv, Ukraine, Selihey P. O. 
Published: June 2022

Currently, English claims the status of not just an international, but the first world language. The key role in its dissemination is played not so much by ease of learning, but by the political, economic, scientific, technical and cultural leadership of the Englishspeaking countries. Now there are three times more speakers using English as a second language than those for whom it is native. Almost all language ratings in various parameters give it undoubted superiority. Despite this, few people think about the future of the English language. Some researchers predict that in the future it will forever establish itself as the main or even the only world language (D. Crystal). Other researchers consider its dominance as a temporary phenomenon: from the second half of the XXI century Chinese, Hindi/Urdu, Spanish, and Arabic will compete with it on equal terms for international status in their regions (D. Greddol). One can hardly be sure that in the future the current status of the English language will not change in any way, because earlier all international languages gave up their positions sooner or later. Using the scenario method, the article predicts the long-term prospects for the English language. Three variants of its further development with different results are proposed. Scenario 1: English is rapidly spreading in all countries, in almost all socially significant areas, becomes a single world language and holds this status for an indefinitely long time. Scenario 2: because of spreading on all continents, English experiences the substratum influence of local languages, new variants of it arise, which subsequently leads to its fragmentation with subsequent divergence. Scenario 3: English will retain its integrity, but will lose its leading role in international communication in favor of other languages. The probability of each of the above scenarios is estimated.