Innovative Employee Engagement Strategies and Actions: A Comparative Study of Pre-pandemic and Pandemic Periods
Authors: - Kavyashree K P , - Gayathri B J , - Latha B , - Rachal Sweety , - Prateeksha P Kumar , - Meghna Shet , - Mohiyuddeen Hafzal 
Published: July 2024

The complex relationship between worker productivity and engagement in organizational settings is examined in this study. The emotional, mental, and physical commitment that workers make to their jobs is known as employee engagement, and it has become clear that this is a crucial component of what makes a business successful. The purpose of this study is to ascertain the primary engagement drivers that have the greatest impact on productivity, examine the effects of differing employee engagement levels on both individual and team productivity, and assess the efficacy of various engagement tactics in raising productivity.
This research investigates how employee engagement tactics changed between the pre-pandemic and pandemic periods. By using a comparative study, we are able to pinpoint significant changes in strategies and how well they work to promote worker motivation, contentment, and output. We used surveys, questionnaires to collect data from a variety of industries using a mixed-methods approach. The majority of pre-pandemic tactics were in-person endeavours, such as workplace health campaigns, in-person gatherings, and team-building exercises. However, a quick shift to virtual engagement techniques was required due to the pandemic. The results of our study underscore the growing need on digital technologies, adaptable work schedules, and psychological assistance amidst the pandemic. We also investigate the effects of these tactics on worker morale and productivity, exposing both difficulties and fruitful modifications.

Through the use of mixed-methods research design, the study incorporates case studies, qualitative interviews, and productivity indicators with quantitative surveys. Measures of involvement will be assessed using surveys, and the results will be compared to targets for productivity, like hours worked, company revenue, and employee satisfaction. More detailed information about the subjective perceptions of engagement and its alleged effects on productivity will be obtained through interacting with managers and employees. In order to find best practices and effective tactics, case studies of businesses with high levels of engagement will also be evaluated.
According to preliminary research, there is a positive correlation between improved employee engagement and increased productivity. Key factors that influence this relationship include leadership quality, work atmosphere, and recognition. Additionally, the study shows that companies with complete engagement strategies are substantially more productive than those without.

The present study adds to the expanding corpus of literature on employee engagement and provides pragmatic suggestions for establishments seeking to augment efficiency via enhanced engagement methodologies. Business executives, HR specialists, and legislators looking to promote a more engaged and effective staff will find the findings useful.