RESEARCH OF TOURIST ATTRACTIVENESS OF REGIONAL RURAL ENOGASTRONOMIC DESTINATIONS ON THE EXAMPLE OF TOURIST DESTINATION OF BOLGRAD DISTRICT OF ODESSA REGION
Authors:   Odessa National Academy of Food Technologies, Shepeleva Olga , Sarkisian Ganna ,   Odessa National Academy of Food Technologies
Published: July 2022

The purpose of this work is to study the theoretical and practical principles of enogastronomic tourism in the Odessa region, revealing the potential of Odessa region in promoting enogastronomic tours on the example of Bolgrad district of Odessa, using enogastronomic tourism as a tool to promote local products in rural areas by researching preferences and knowledge tourist complex "Frumushika-Nova", in the village of Frumushika-Nova, Bolgrad district, Odessa region. Priority areas of work are the development of rural areas by identifying enogastronomic brands in the study region, the disclosure and promotion of their potential. An important task is the development of a tourist destination by identifying consumer preferences and the development of gastronomic tours that acquaint with the peculiarities of local cuisine, food and beverages, ways to prepare them. Methodology. The methodological basis of scientific research is the method of questionnaires. The following general scientific methods were used to achieve the goal and solve certain tasks of scientific work: abstract-logical (to generalize theoretical positions, determine the essence of certain areas of work, draw conclusions); system analysis; graphic (for visual presentation of data); constructive and experimental. The theoretical and methodological basis of the study are scientific papers on the problem of domestic and foreign scientists, laws and regulations of Ukraine, methods of the World Tourism Organization, guidance materials governing the activities of economic entities, reference and information publications, Internet resources. Results. Conducted marketing research shows interest and expediency of promoting enogastronomic tours in the studied region. Based on the results of the work performed, proposals were developed for further development of eno-gastronomic routes in the direction of the tourist destination of the Bolgrad district of Odessa region. SWOT-analysis of the tourist potential of the Bolgrad district of Odessa region demonstrates the rational and efficient use of all resources of the region and requires long-term program measures, sound management decisions and effective practical actions and the feasibility of enogastronomic tourism.The scientific novelty of the study is to create and promote new enogastronomic routes on the basis of the Center for Ethnographic, Rural Green Tourism and Family Recreation "Frumushika-Nova", which will develop small businesses in rural areas through the tourism industry. The practical significance. The results can be used by local governments in the process of discussing and adjusting local policies, as well as developing programs, grant programs (strategies) of socio-economic development of rural areas, businessmen to organize wine and gastronomic tourism in Odessa region, which will attract many tourists. The measures proposed in the work should be aimed at the integrated development of tourism, ensuring the rational use of tourist resources of the region, as well as addressing the issues of infrastructure and information arrangement of tourist facilities.