bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis of Productivity in Industrial Companies in the State São Paulo, Based on Strategies and Techniques of Manufacture Adoption: A Study About Paep Http://Dx.Doi.Org/10.5585/Riae.V10i2.1699
Authors: Paula Bulgarelli Lívia HelenaDe , Porto Geciane
Published: February 2021

This study examines the variation in productivity in the state of São Paulo industries and the adoption of management strategies, methods and techniques of production and quality. There are companies that showed productivity gains in the period embraced the strategy, methods and manufacturing techniques, allowing to comment on the causality between the adoption of strategies, methods and techniques and productivity gains. It was found that certain strategies, methods and techniques were used mostly by companies that had gains, while others have been adopted by companies that had losses of productivity in an analysis for the industry as a whole. Subsector, a few homogeneous behaviors were identified, indicating that there is variation from sector to sector. It´s possible identify which shares of companies in each sector were mostly aimed at diversification, reduction of growth or restructuring activities.
Effectual Reasoning and Causal Reasoning in Creating New Businesses: A Case Study
Authors: González Juan Miguel Rosa , Añez Miguel Eduardo Moreno , Machado Hilka Vier
Published: February 2021

This article focuses on the process of new business creation, considering the effectuation approach, which explains the phenomenon of entrepreneurship in a different perspective than the traditional causal approach. Beginning with a description of the effectual approach assumptions, a case study about the subject is presented in order to explore the logic of the business creation process. The case discusses a Brazilian organization created in 1980 to produce materials and services in steel industry. Through structured interview with the entrepreneur who idealized the business, the main events in the early stages of the project are described. The results show the relationship between entrepreneur’s means available at the time of the enterprise creation and the new business design. In addition, the entrepreneur preferred a strategy of drawing instead of a decision one, and gave priority to strategic partnerships as a substitute of formal market research. All these aspects are covered by the effectual approach.
Global Sourcing and Production Integration: Approach and Contradictions in the Internationalization of Production Activities Brazilian  Http://Dx.Doi.Org/10.5585/Riae.V10i2.1737
Authors: Ladeira Wagner Junior , Araujo Clecio Falcão
Published: February 2021

Studies of the process of productive integration between countries have increased considerably in recent decades. This fact led to various theoretical approaches to study this phenomenon. To better understand this phenomenon, this article aims to distinguish the factors that influence the strategies of global sourcing and production integration policies in Brazil. For this, a study was conducted through qualitative interviews with five representatives of associations and five government representatives of Brazilian companies. These interviews were analyzed through the technique of content analysis. The categorization made in the content analysis helped to understand the concepts related: the politics of productive integration and global sourcing strategies in the Brazilian context. Thus, this study provides a theoretical and empirical basis for understanding the differences and similarities of these concepts. The search for definition of these concepts it is clearly an issue, especially the complex relationships that exist in the factors that precede their practices.
Modular Innovation Networks in High-Technology Industries
Authors: Chagas Milton Freitas , Rabechini Jr Roque , Cabral Arnoldo Souza , Campanario Milton De Abreu
Published: February 2021

The article shows how interorganizational modular networks are structured in two high-tecnology industries: Embraer and Siemens. Three product platforms were used in the research: the Embraer 170/190 program from Embraer and the SX platform and X-ray equipment from Siemens. The objective of this article is to expand our comprehension of systems integration as a coordination mechanism in projects. The method adopted in the research is a case study. Data were collected by interviews and by analysis of documents from the two organizations. It was possible to identify and analyze the influence of the level of coupling and how the networks are structured. The research shows two levels of coupling in the modular innovation networks studied: two loosely coupled networks and one tightly coupled network. In addition, it was verified that the system integrators, the organizations that lead the modular networks, act as a matter of facts as knowledge integrators.
The Balanced Scorecard as a Framework for Strategic Action
Authors: Celestino Maxwell Dos Santos , Da Silva José Dionísio Gomes
Published: February 2021

The professor Robert Kaplan and consultant David Norton proposed the Balanced Scorecard nineteen years ago. From that time, the concept has been adopted by all sorts of organizations - manufacturing and services, for-profit and nonprofit, public and private - in almost all developed and developing nations in the world. During this period, the Balanced Scorecard has evolved from its original purpose as an improved system of performance measurement to become the basis of a new management system that aligns and focuses the organization on actions meant to establish and refine their strategy. This evolution and refinement of the concept of the Balanced Scorecard have been documented by Kaplan and Norton in additional articles in the Harvard Business Review at Harvard University and in several books. But because of the changes that have occurred over the past nineteen years, we seek to highlight the current state of the art and to explain how to become an organization focused on strategy using the Balanced Scorecard. To this end, we review the Scorecard’s literature in recent years, to understand the extent of these applications and the interdependence between tangible and intangible resources, considering not only the performance of the company at one point in time, but its time path and system dynamics.
Brazilian Internationalization Strategies for China and Their Reflections in the Intercultural Adjustment of the Brazilian Expatriate Individual
Authors: Carpes Aletéia , Scherer Flavia , Diniz Daniel , Beuron Thiago Antonio
Published: February 2021

The search for sites with greater strategic location advantage for the development of activities means that for some companies in the footwear sector, China represents a favorable site for the establishment of factories and commercial offices. The transfer of activities to foreign territory accords the inherent benefits of proximity to the chosen country, but highlights the challenges of choosing and preparing people for appropriate international action and following up on the development of selected work abroad. Business performance abroad is influenced by the performance of the individual expatriate, and the greater the difference of culture experienced between the country of origin and the country to which the individual will relocate, the lower the psychological comfort of the expatriate. Knowing this, this study’s objective was to check the reflection of the internationalization of China in the individual expatriate intercultural adjustment, through the Black model, Mendehall and Oddou (1991). Among other findings, researchers noted the absence of advance directives coming from the expatriate company, the obstacle of psychic distance in the adjustment of the individual, and the reactive posture of Brazilians as a way of adjusting to the circumstance.
Stakeholders: Organizational Strategy and Relationship a Multiple Case Study in the Hotel Sector
Authors: Junqueira Rosemeire Rodrigues , Wada Elizabeth Kyoko
Published: February 2021

Research into organizational management that focuses on relationships with stakeholders refers to the importance of the commitment of the various groups in the business development prioritizing the creation and distribution of values. For a better view and understanding of strategy-oriented management with stakeholders and the usage of this strategy in hotel chains, a qualitative approach to the methodology, focused on multiple case studies, was the most suitable for empirical investigation. Three hotel chains were selected, with features that allowed a comparative analysis of the study according to the method suggested by Yin (2010), with three sources of evidence: interviews, direct observations and documentation. Through this research, it was found that, through transparency, ethics, values and especially mutual respect clearly shown by the management, a strategy can be more collaborative and result in increasing the sustainability of organizations.
Organizational Structure and the Internationalization of Companies: A Case Study in Brazil’s Sugar and Alcohol Sector
Authors: Ramos Heidy Rodriguez , Etchebarne Maria Soledad , Geldres Valeska
Published: February 2021

In today's scenario of accelerated globalization, an outstanding case is that of Brazil's sugar and alcohol sector which, quite deregulated, has received considerable foreign investment motivated by the large global demand for ethanol as a source of fuel and by the competitive quality of the domestic product. It is important to underline that even when this sector shows good prospects, these enterprises should have a consistent strategy to enter the world markets with a solid internationalization plan. By using the Case Study Methodology at Brenco, the Brazilian Renewable Energy Company, this paper sought to outline the organization chart of this entity, regarded as an international project, with the aim of identifying the existence of an advanced innovative business model within this sector, characterized by large groups of local enterprises, directed toward the domestic market. Among the main results obtained it is notable that the organization chart is in line with the goal of being a global enterprise and with the target of becoming, by 2015, one of the sector's five largest enterprises.
The Ownership Structure of Corporations: Political Connections from the Resource Dependence Perspective – A Theorical Essay
Authors: Brey Nathanael Kusch , Camilo Silvio Parodi Oliveira , Marcon Rosilene , Alberton Anete
Published: February 2021

After the 90s, which heralded the era of privatization in Brazil, the government became a shareholder in various private companies. Government participation can interfere in the objectives, strategies and ultimately in the performance and survival of corporations. This paper aims to discuss this phenomenon and the importance of political connections in terms of ownership structure for an organization's survival. The objectives of governments as owners tend to conflict with those of other shareholders, because their goals tend to have more of a social and political element, which can lead to organizational deficiency in the performance of the company. One may come to believe that when a company has the government as a shareholder, its survival is ensured, as suggested by the theory of resource dependence, but this participation may in fact negatively affect the company's performance due to government objectives. This work proposes a way to mitigate the problem while ensuring the benefits of this connection with the government by reducing the stake of government in companies to minimum levels, which would reduce the risk of political interference.
After all, What variables Characterize the Existence of Local Productive Arrangements and Local Roduction Systems?
Authors: Lübeck Rafael Mendes , Wittmann Milton Luiz , Da Silva Marcia Santos
Published: February 2021

In this paper we established a distinction between the various terms used to characterize clusters of firms. Once in the literature, we identified that the terms, Local Productive Arrangements (LPA) and Local Production Systems (LPS) are used interchangeably. However, these terminologies refer to different stages of development of territorial agglomerations of firms. In the same way, the agglomeration of businesses belonging to a same production chain in a particular region would not necessarily characterize an LPA or LPS. The aim of this paper was to demonstrate the need to combine methods and variables to draw a more accurate and comprehensive territorial productive situation allowing the classification of clusters according to their stage of development and institutional structure. For that purpose, the strength of cooperation between local professionals was considered as a major factor, which creates a competitive advantage that requires exogenous interests to make use of the endogenous capabilities strategically developed and cultivated.
Strategy and Aspects of Monitoring / Control Strictly in Coordinated Subsystems
Authors: Borges William José , Souza José Paulo de
Published: February 2021

This paper aims to discuss the approach structures of the strictly coordinated theoretical framework developed by Zylbersztajn and Farina (1999) as an expanded perspective of the firm, taking into account the food supply chains as an extension of the nexus of contracts proposed by Coase (1937) and taken up by Williamson (1985). The structures stand out as strictly coordinated. Zylbersztajn and Farina (1999) turn to identifying points of common interests that encourage firms to promote contracts between themselves in a strictly coordinated way, considering the degree of asset specificity involved in the transaction and the competitive forces that determine the search for strategic positioning organizations to achieve sustainable superior results.
Strategic Management Tools, Stakeholders and Performance Organizations, Private Health Branch of the Federal District
Authors: Vendruscolo Bruno , Hoffmann Valmir Emil , Freitas Carlos Alberto
Published: February 2021

This study aimed to identify the use of management tools and the influence of stakeholders on organizational performance of companies in the private health sector in the Federal District. We used the tools of strategic management, such as budgeting, strategic planning, balanced scorecard, benchmarking, and management software. Study participants consist of individuals involved in strategic processes. We analyzed the past 5 years in organizations to understand the performance. The data collection was face-to-face, the instruments consisted of qualitative interviews in person, and semi-structured content analysis. We also performed analysis of secondary data and documents. To measure the performance between the organizations we used the method of data envelopment analysis (DEA), using the CCR standard, and the mean change index as the number of employees, physicians, costs, number of appointments, and tests. In the analysis of tools and stakeholders we adapted values for the major and minor influences and the other results found framed. The results cite the presence of management tools in five of the six organizations. The comparison of performance between them presented as a result that organizations 2 and 4 were efficient and 3 was the least efficient. The study identified the need to understand the requirements of stakeholders and the indicators set out to understand organizational performance and its evolution, mainly determined by the management tools. Although not reaching proposed levels, this work creates hypotheses about the use of these tools and analysis of stakeholders in organizational performance.
Business Strategies: The Case of the Network Angeloni
Authors: Amboni Nério , Silva Sílvio Lummetrz , Bernardes de Andrade Rui Otávio
Published: February 2021

This research has the problem "What facts / changes enabled the understanding of strategic behavior of the Angeloni Network in the period 1983 to 2006?" The research perspective is exploratory, descriptive, and evaluative. The historical method of interpretation was a way to research the case study of the historical and organizational type. The techniques of data collection included: a literature review, document analysis, interviews, and observation. The results showed that: a) the dominant strategy in the Network Angeloni was competition with a focus on differentiation, b) the leader's vision was instrumental in developing the expansion and growth, c) the creation of value was recognized and perceived by the customers; d) the procedures used to reach the overall strategy was fragmented, revolutionary, and intuitive, with the strategic definitions of Angeloni Network; e) the bet was essential for the logistics competitive strategy focused on differentiation, as well as financial controls and trade agreements with suppliers, leading the company to align costs and benefits before deploying the strategies.
Strategic Resources in Scenario 2009/2015 of Private Higher Education Institutions in the Northeast Region in Brazil
Authors: De Sousa Jaime Romero , Arruda Cavalcante Forte Sérgio Henrique , Oliveira Oderlene Vieira de
Published: February 2021

The number of Higher Education Institutions (HEI) in Brazil gives clear signs of deceleration. Considering this situation, it was decided to identify the strategic resource dimensions most likely used by Northeast Region private HEIs in Brazil in the scenario from 2009 to 2015. The identification of scenario study developed by Porto and Régnier (2003) was used, as well as the dimensions described in Lynch and Baines (2004); Sousa et al. (2005) studies. The methodology used was a descriptive and quantitative type, performed by questionnaires. Field data were collected in the period 2008/2009. 20 experts and 102 managers participated in this study. Descriptive techniques, factor analysis, and cluster analysis was used in the data analysis process. The results showed that “All the Market Adapted Scenario” is the most likely and the HEIs of Northeast Region are considering resources that do not provide a competitive advantage.
Understanding the Franchised Strategic Praxis from the Practice Established by Franchise System
Authors: Medeiros Júnior Josué Vitor , Añez Miguel Moreno , Machado Hilka Pelizza Vier
Published: February 2021

This article aims to analyze the perception of a franchise on building strategies located around practices experienced by referencing franchisor's standards and regional reality. There is a complexity in the relationship between franchisee and franchisor in a franchise system and its implications in the strategies developed by these actors. This qualitative research adopted the theoretical approach called Strategy as Practice, which seeks to understand the strategy considering its stakeholders (practitioners), practices established and incorporated in addition to the practice that represents the effective implementation of strategic actions, socially constructed and reconstructed. For data collection, in-depth open interviews were conducted with the owner of two franchise stores, located in a city in the Brazil´s Northeast. The data were analyzed and categorized according to feedback from the franchisee on how he responds to practices imposed by the franchise system. As a result, four categories were identified that represent relevant practices: workshops sponsored by the franchisor, the franchisee's annual planning, visiting consultants, and business strategies for sales. It was concluded that although there is considerable control of the franchisor on its franchisees, many of the practices of the franchise system are adapted and transformed in practice by the franchisee, often in a different way than was originally imposed. We emphasize the importance of strategy as practice approach in understanding the construction and interpretation of the strategy in a franchise system based on social relationships developed in this system.
Stakeholders and Apart Hotels: Multiple Case Study
Authors: Wada Elizabeth Kyoko
Published: February 2021

Means of accommodation involve a wide range of social actors and agents, as well as different business models. Management strategies in this sector have been increasingly important for long-term sustainability and competitiveness of business organizations. This study aims to analyze the interactions between apart-hotels and their stakeholders to foster an improvement of services provided, aligning the interface of strategic management from the point of view of managers and their key stakeholders. It is an exploratory study, with qualitative chacter, along with multiple case studies of the following establishments: Travel Inn, Hotels Slaviero and Etoile george v. Brazilian enterprises, which manage lodging facilities with apart-hotel concepts, combining features that enable comparative analysis of the study. For conceptual understanding, this study was based on literature about stakeholders, taking the work of Freeman (1984) and Freeman et al (2010) as main references. The research was conducted through semi-structured interviews with managers of lodging facilities and their key stakeholders and through direct observation and documentation. We found that not all groups of influence are considered in the planning of service flats. However, the organizations surveyed indicated that the market has realized the importance of the groups that exert influence and are influenced by their goals, and are therefore increasingly alert for integration of such groups in their strategic planning.
The Value Net, the Delta Model, and the Aeronautics Industry
Authors: Piscopo Marcos Roberto , João Belmiro Do Nascimento , Thamhain Hans J.
Published: February 2021

This article intends to analyze the possibilities of applying strategies based upon the value net to the aeronautics industry. To do so, we have employed the dimensions suggested by the Delta Model since this typology of strategy considers not only the company, its customers and suppliers, but also its complementors. By studying a single although highly representative case in the global aeronautics industry, we have found out that strategies focused on the value net strongly support the business model of the company under investigation. Moreover, these strategies are the means by which the organization studied obtains and sustains competitive advantages. Strategies focused on the value net seem to fit well into the risk-sharing business model employed by Embraer, and the effective management of the value net simultaneously allows each participant to get the most out of the system and strongly contribute to increase system performance. Besides providing all participants with above average economic returns, strategies based upon the value net strengthen the bonding among them while locking them in and competitors out.
The Influence of Leadership in The Conduct of the Implementation Process of Strategic Planning: A Case Study at the University Hospital of the University of St Catherine
Authors: Rizzatti Giselly , Pereira Mauricio Fernandes , Amaral Heloisa Cristina Martins
Published: February 2021

Teaching hospitals are undergoing profound and fast changes, especially resulting from the implementation of new policies for health. To achieve their goals and remain competitive, these organizations have been forced to adopt more effective management tools, among which are the elaboration of a strategic plan. The goal of this study is to analyze the influence of leadership in driving the implementation process of strategic planning in a teaching hospital. The study was conducted in the university hospital Prof. Polydoro Ernani de São Thiago from Federal University of Santa Catarina - HU / UFSC, where a semi-structured interview was conducted with the coordinator of the Strategic Planning Team HU / UFSC. Authors Hersey et al (1986), Northouse (2004), Schein (1997) Senge (1999), among others, were grounded theoretically in the theme of leadership. The theory of strategic planning was primarily based on works by authors Ansoff (l991), Hrebiniak (2006) and Pereira (2010). With the research results, we can conclude the great influence that leadership plays in driving the implementation process of strategic planning.
Strategy and Competitiveness in a Context of Internationalization: Building Construction Sector of Salvador, Bahia - Brazil
Authors: Reis Luiz Fernando De Carvalho , Monteiro Augusto De Oliveira
Published: February 2021

This paper aims to analyze the recent and strong process of internationalization of the sector of real estate construction in the city of Salvador, Bahia. Thus, we describe the installation of international companies in the metropolitan region, evaluate their impact on industrial competitive forces and analyze the reaction of national companies as they face new challenges. In order to do so, field research was conducted, including a literature review, document analysis, and interviews with the controllers of national and international real estate construction companies. The results reveal a strong impact on competitive dimensions, as well as an increasing positive response from local companies illustrated through improvement of managerial practices and the gradual improvement of the relationship with clients.
Strategy as a Learning Process: An Empirical Study of its Determinants in a Company of It
Authors: Pereira Barbosa José Geraldo , Filho Nelson Lopes Marques , De Sá Brito e Freitas Jorge Augusto , Neto Silvestre Prado de Souza
Published: February 2021

The aim of this study was to verify in a Brazilian manufacturer of computers, if its process of formulating business strategies is understood primarily as a learning process. Interviews based on a script of questions, direct observation, archival research and content analysis were the instruments used in a field research with a qualitative approach. The first stage of the research was the identification of strategic actions recently implemented in the company. The subsequent stage verified from the analysis of the process of choosing seven strategic actions identified in the first stage, the intensity of the presence in the company of nine characteristics that, according the authors cited in the theoretical framework, are common to companies who understand the formulation strategies as a learning process. The survey results suggest that four features - intrapreneurship, strength of middle management, flexible organizational structure and unstable external environment - are strongly present in the company; two features - little emphasis on planning and control, and emergency of unplanned strategies - can be classified as average degree of presence, and three characteristics - emphasis on strategy as umbrella; emphasis on double-loop learning, and emphasis on strategy as perspective - proved to be present in low level. The research revealed that the most effective strategic actions of the company surveyed were not developed through clear, well ordered, controlled and explicit processes, but were shaped, in a relevant way, for a learning process focused on the past history of the company.
Strategy-As-Practice Research: Initial Considerations on the Field in Brazil
Authors: Colla Julio Ernesto
Published: February 2021

The objective of the present article was to verify the conceptual position and onto-epistemological of the Brazilian researchers in Strategy-as-Practice from the concepts proclaimed for the movement. The theoretical base presents the conceptual revision of the field that served of script for the analysis of the data. It treated, therefore of the elements of strategizig: praxis, practices and practitiones. After this deals with the agenda and agency in which the movement needs to insert itself. Following the theoretical base perspective onto-epistemológicas ontológicas are presented and that assist the agreement of the strategical phenomenon for the optics of that Strategy is what the people do. The data are the source documents. The determination of articles to be analyzed occurred for the manipulation of articles following a pre-established script. The results of the research make indication of a set sufficiently diversified of conceptual positions with sights to remedy the faced questionings that can be influenced by the context where the researcher is inserted. Also it was found that when passing of the years it had extrapolação of the subject for other seek areas, not having limitation of the subject only in the area of strategy as at the beginning of the presentation of papers in Brazil. The data of the research report that the characterization in a Brazilian onto-epistemological way of performance in the research in Strategy-as-Practice is not possible still.
Multilevel Modeling of the Performance Variance
Authors: Dias Alexandre Teixeira , Gonçalves Carlos Alberto , De Muylder Cristiana Fernandes , Gonçalves Márcio Augusto
Published: February 2021

Focusing on the identification of the role played by Industry on the relations between Corporate Strategic Factors and Performance, the hierarchical multilevel modeling method was adopted when measuring and analyzing the relations between the variables that comprise each level of analysis. The adequacy of the multilevel perspective to the study of the proposed relations was identified and the relative importance analysis point out to the lower relevance of industry as a moderator of the effects of corporate strategic factors on performance, when the latter was measured by means of return on assets, and that industry don‟t moderates the relations between corporate strategic factors and Tobin‟s Q. The main conclusions of the research are that the organizations choices in terms of corporate strategy presents a considerable influence and plays a key role on the determination of performance level, but that industry should be considered when analyzing the performance variation despite its role as a moderator or not of the relations between corporate strategic factors and performance.
Commitment and Switching Intentions: Customers and Brands
Authors: Rodrigues Juliana Werneck , Da Silva Jorge Ferreira , Ferreira Jorge Brantes , Hor-Meyll Luis Fernando
Published: February 2021

This study aims to evaluate the relationship between a customer’s brand switching intentions and his commitment to a brand. Based on a literature review, constructs related to customer brand commitment were identified (affective and continuance commitment, trust, satisfaction, switching costs and alternative attractiveness) and their roles in the formation of brand switching intentions hypothesized. Through a cross-sectional survey, a sample of 201 smartphone users was collected to test the proposed relationships. Data analysis was carried out via structural equations modeling, with direct effects of trust, satisfaction, switching costs and alternative attractiveness upon the different kinds of commitment being verified. Furthermore, both types of brand commitment (affective and continuance) were found to negatively impact a customer’s intention to switch brands. Regarding enterprise customer strategies, the research findings suggest that, if firms are able to track customer brand commitment, they could use such knowledge to develop better relationship strategies, minimizing customer defection and further developing customer value to the company.
The Bsc and the Health Management Consortia: A Case Study of its Applicability
Authors: Guimarães Juliana Caroline Coutinho Coelho , Tavares Mauro Calixta
Published: February 2021

The professional management development consistent with the demands of society is an undeniable reality in Public Health. The enactment of 11.107/2005 Law inserts an agenda for change in the reality of Health Consortia. Against this backdrop of change, uncertainty and social costs, we need to rethink management practices. The management supporting tools have been evolving rapidly since 1980, highlighting the Balanced Scorecard (BSC). The adoption of the BSC as a management supporting tool to consortia comes to meet the existing demand to improve professionalization in public administration. This article aims to analyze the applicability of a support management tool to a Health Consortia, based on BSC through a proposed pilot project in a consortium selected to do so. Thus, for the realization of this work, designed a Case Study in CISMEV - Consortium Health of Middle Velhas River, and developed a proposal for the construction of the BSC with nine distinct steps. Thus, it was possible to identify the key steps to be met for the adoption of new procedures and routines, as well as the challenges encountered in the development process of the BSC by public institutions. We also identified the possible gains from deploying this tool culminating in fulfilling the mission and building the organizational vision. It was felt that identifying motivators for choosing this tool, as well as their strengths and limitations are essential to the construction of this process with greater criticality.
Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector
Authors: Saito Osmar Mitsuo , Bernardes Roberto Carlos , Consoni Flávia Luciane , Rondani Bruno
Published: February 2021

The expansion of multinational company (MNCs) operations abroad represents an observed trend for decades. The news is that in recent years the research and development (RD) activities also have become internationalized, including more intensified focus on emerging countries. Among the implications is the challenge for the MNCs to implement effective organizational structures with the intention to facilitate the articulated coordination of strategies and RD management between the headquarters and their global RD centers. The purpose of this study is to evaluate the strategy from the perspective of the corporate headquarters of a multinational company and the challenges in the formulation of the global RD strategy and management of each center located inemerging and developed markets. For this reason, we developed an empirical research based on qualitative multiple case exploratory study in a German chemical MNC company in its five global RD centers located in Germany (headquarters), USA, Brazil, China and India. The results suggested the needs to creation of organizational management capabilities for constant re-evaluation of its RD strategy in order to capture the demands and the temporary windows of opportunities from these markets. These capabilities lead to reducing the strong observed centralization level and assigning more responsibilities to the subsidiaries with global RD center status.
Prospect of Future as a Support to Search for Information for Business Decision
Authors: Yoshida Nelson Daishiro , Wright James Terence Coulter , Spers Renata Giovinazzo
Published: February 2021

The use of future studies methodologies to provide information for decision making has been studied in this research. The objectives of the research are to identify the association of methods to different information categories, the importance of future studies, the frequency of use, the time horizon and users perceived satisfaction with the results. The research is implemented through a mixed-methods methodology, with a survey and case studies. Combined results have been analyzed in a complementary approach. Results fromthe sample indicate that there is an association of methods with information categories. Evaluation of the importance of future studies is high and depends on the decision type to be strategic or tactical,it also influences the frequency of use. Time horizon is associated to methods. The most used methods are the ones with high personal interaction, on the other hand, objective methods, e.g. mathematical techniques, are not among the most used. In the case studies results, methods based on judgment and opinion with high personal interaction are the most used. There were concerns about the need for more structure to deal with future studies in the company and also about its practice in accordance with methodological recommendations.
Placement International Textile Companies Santa Catarina State, Brazil: A Qualitative Analysis
Authors: Platchek Renata Granemann  Bertoldi , Floriani Dinorá Eliete
Published: February 2021

Since the early '90s, interest in the internationalization has been growing not only among businessmen and investors, but also among academics researchers like Goulart (1996) point out that the internationalization not only the firm interacts in some way with the international environment, but also considers the effects reflected by the external environment in national companies. Thus this paper aims to present the profile os Santa Catarina textile companies internationalized under the light of internationalization behavioral approaches, which aim to explain the process of internationalization by the influence of the perceptions of executives and entrepreneurs, which would take its decisions in a context of rationality limited search and risk minimization (CARNEIRO, 2007) the research approach is qualitative and is considered from the point of view, a descriptive exploratory study. Data collection consisted of in-depth interviews with six entrepreneurs from four textile companies that have operations in the international market. The interviews were carried out from August to October 2010. By the perception that it had the history of business growth and their involvement in the international market, especially in the last decade, we see that the environment offered more threats than opportunities. It seems that companies are not increasing their involvement with the international market for exports and imports but compared to the initial movement of engagement with the international market occurred in the 70 and 80.
Dynamics of Stakeholders and Co-Creation of Value In Museums: An Initial Look
Authors: Zago Andréa Do Prado , Wada Elizabeth Kyoko
Published: February 2021

The study of the dynamics of stakeholders in museums is about the understanding of which groups are evolved by the management of these spaces, considering the aspects of co-creation of value. The study is justified by the importance of these institutions as vectors for conservation, communication and dissemination of tangible and intangible elements of a locality and the growing number of museums in various localities, especially in Belo Horizonte, MG. The main objective was to understand and analyze the management of the relationship of two museums in the Circuito Cultural Praça da Liberdade (Espaço TIM UFMG do Conhecimento and Memorial Minas Gerais) with its stakeholders. It was developed a qualitative research, focused on multiple case studies with three sources of evidence: interviews, direct observations and documentation. It was identified in this research that the currents museums management does not estabilish constant monitoring of primary stakeholders as the local community. It is found that the basic requirements management considering to the cocreation of value such as transparency and stakeholder engagement can result in the strategic development, collaborative reciprocal benefits and spontaneous involvement of the local community.
Market and Learning Orientations: Interdependence, Complementarity
Authors: Abbade Eduardo Botti
Published: February 2021

This study investigates the relationship between the dimensions of Market Orientation (MO), Learning Orientation (LO) and Organizational Performance (OP) of Micro, Small and Medium Enterprises (MSMEs) in the region of Santa Maria / RS. It was conducted a survey with the voluntary participation of 83 micro, small and medium businesses of Santa Maria and its region adopting structured data collection instrument with MARKOR scale and learning orientation scale. It was developed a structural model of reference that was also estimated by PLS (Partial Least Squares) and the adoption of bootstrapping technique. The results suggest that there is a high interdependence between the dimensions of the three dimensions of MO. Thus, evidences suggest that there is a strong interdependence between the three dimensions of LO. However, the relationship between the dimensions of LO and MO are less significant. Also, results suggest the absence of significant relationship between responsiveness and OP. On the other hand, the dissemination of intelligence impacts positively and significantly on the OP.
Strategic Management and Shared Vision in Micro and Small Enterprises
Authors: Lima Edmilson , Filion Louis Jacques , Dalfovo Oscar , Urbanavicius Vladas
Published: February 2021

This essay addresses aspects of strategic management in micro and small enterprises (MSEs) that are not usually treated in the literature, especially regarding the development and sharing processes of directors’ vision based on strategic conversation. It follows a systemic learning approach, which is descriptive and based on soft systems methodology, an interpretive perspective of systems theory. Its central concepts are vision and learning. First, however, the essay justifies the need for this type of approach, describes the potential contribution of the vision and learning concepts, and characterizes the approach itself by exploring the literature. The resources employed to develop this article are primarily the available literature, various examples, argumentation, and description. The contributions that it generates include a differentiated perspective to understand strategic management of MSEs, more knowledge about certain aspects scarcely addressed in previous studies, and potentially useful themes and understandings for further studies.
Innovation and Business Model - A Case Study in Sector Vintner
Authors: Rodrigues Leonel Cezar , Silveira Amelia , Kono Carlos Mamori , Lenzi Fernando Cesar
Published: February 2021

This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.
Social Phenomenological Study of Strategic Action in the Cluster of Furniture
Authors: Macedo Fernanda Maria Felicio , Antonialli Luiz Marcelo
Published: February 2021

The research carried out on the following strategic phenomenon, for the most part, the guidelines of the functionalist paradigm. This production has its relevance in the scientific community, however, does not cover the strategy in all its complexity. In this scenario, it is intended to address the strategy from the assumptions of social phenomenology, an online research study focused on the action. Social action is the experience of the phenomenon. For this, research is carried out "for reasons" and "why reasons" present in strategic action. The relevance of this study is to address the strategy as a phenomenon that exists because of the social subject, which may show that its essence transcends the limits of individuality, because thinking is based on the phenomenological social awareness of the existence of the other. Held semi-structured interviews with fourteen strategists operating in cluster of furniture Bento Gonçalves, and the data analyzed according to the phenomenological approach of Sanders (1982). As a result, it follows that the "why reasons" are the 'becoming' and expertise, and the "for reasons": the search for freedom in corporate decision making and building a legacy. We conclude that the meaning of strategic action is not isolated, being linked to several factors related to the existential project of the strategist.
The Editorial Process: Submission to the rejection (or Accept)
Authors: Vasconcelos Ferreira Manuel Aníbal Silva Portugal
Published: February 2021

The Editorial Process: Submission to the rejection (or Accept) DOI:10.5585/riae.v12i3.2042
Participation of Manager of Intermediate Level in the Process of Strategy Implementation Considering Studies and Floyd Wooldridge (1992)
Authors: Da Luz Cláudio Luiz Melo , Gobbo Gustavo , Lavarda Rosália Aldraci Barbosa
Published: February 2021

This study aims to examine how is characterized the participation of middle manager considering Floyd and Wooldridge (1992) studies, in the implementation process of deliberate strategy. The four different roles that managers play are synthesizing information, defending alternatives, facilitating and implementing deliberate strategy by top management. To answer the research question a qualitative methodology was adopted using a single case study (EISENHARDT, 1989). The techniques of data collection were semi-structured interviews with middle managers, document analysis and direct observation. After analyzing the data, using pattern matching technique it was found that the four roles are held at the Institution, characterizing the strategy formation process as top-down (deliberated).
Strategic Positioning and Strategic Stability: Does It Matter to Performance?
Authors: Da Silva Jorge Ferreira , Formosinho Walter Pereira , Carneiro Jorge Manoel Teixeira , Ferreira Jorge Brantes
Published: February 2021

This study investigates whether oil multinational oil companies (MNCs) have adopted distinct strategic positioning and whether strategic positioning and firm performance are related. Cluster analysis of 50 firms identified 10 strategic types. Although no statistically significant differences were found in expected future performance on an annual basis, there were statistically significant differences in past performance between strategic types in five out of the eight years (2000 – 2007) of the study. Also, averaged over the entire period, some strategic types presented higher expected future performance and some achieved higher past performance. Moreover, stability in strategic positioning – that is, keeping the same strategic positioning for a longer period of time – was also associated with better performance. DOI:10.5585/riae.v12i4.2000
Methodology Voga in the Field of Entrepreneurship: Employment of Quantitative Methods for the Study of the Inherent Characteristics Entrepreneurs
Authors: Silva Tayso , Pereira Maurício Fernandes , Costa Alexandre Marino , Hinterlang Cristina
Published: February 2021

This study aimed to investigate how the quantitative methodology has been employed in research on "the inherent characteristics of entrepreneurs." Specifically, we analyze the Brazilian production exposedat the National Meeting of Anpad( EnANPAD ) over 10 years, since 2003, year of the creationof aspecific space for production in entrepreneurship, by 2012. Among the 279 articles on entrepreneurship published in EnANPADin these 10 years,a purposive sample of 28 articles was analyzed. At first abstracts, introductions and objectives were analyzed for the classification of subjects and subsequently proceeded to the detailed analysis of the employedmethods in the studies.In order to provide an analysis that indicates how to characterize the entrepreneurshipstudies on in Brazil in present, the moreaddressed issuein the field of entrepreneurship were investigated to evaluate the use of quantitative methodology, also justified, as target of this investigation, by being the main method used in the studies on the subject . The study allowsto identify methodological tools which are suitable to investigate the inherent characteristics of entrepreneurs and how these resources were used. The level of quality required for publication in EnANPAD collaborates to say about the viability of the search strategies outlined in this study. There is also a contribution to the delimitation of the object of research in the field of entrepreneurship, especially in Brazil.