bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis of the vascular patterns of 52 amelanotic cutaneous melanoma metastases: A prospective descriptive study
Authors: Popovic Danijela , Mijuskovic Zeljko , Jovic Andrija , Cekic Sladjana , Vidovic Natasa , Tiodorovic Danica
Published: October 2024

Background/Aim. Early diagnosis of amelanotic cutaneous melanoma metastases (ACMM) represents a great challenge and is essential for determining the stage, treatment, and prognosis of the disease. The aim of the study was to evaluate the vascular structures and their arrangement and frequency in ACMM. Methods. The study was conducted as a prospective, descriptive, multicenter study of pathohistologically confirmed ACMM. Results. The study included a total of 52 ACMM from 17 patients (8 men and 9 women, with an age range of 32?91 years, median 63.12 years) with a previous history of primary melanoma. The most prevalent were elevated ACMM ? 39 (75.0%) lesions, while 13 (25.0%) ACMM were flat. Linear irregular blood vessels were statistically significantly more often associated with elevated ACMM, compared to flat ACMM (92.3% vs. 50.0%, p < 0.001). Dotted blood vessels were statistically significantly more frequent in flat ACMM, compared to elevated ACMM (76.9% vs. 28.2%, p = 0.003). Diffuse distribution of blood vessels was the most prevalent, with 92.3% of flat ACMM and 76.9% of elevated ACMM (p = 0.416). Peripheral arrangement of blood vessels was detected in 15.4% of elevated A CMM and 7.7% of flat ACMM (p = 0.815). The central arrangement of blood vessels was seen in 2.6%, while the cluster (segmental) schedule was present in 5.1% of elevated ACMM. The monomorphic vascular pattern was the predominant pattern in 84.6% of flat ACMM and 61.5% of elevated ACMM (p = 0.232). Conclusion. Our study supports the finding that linear irregular blood vessels are more commonly associated with elevated ACMM, while the dotted ones are dominant in flat ACMM.
Efficacy of immediate loading compared to conventional loading in implant-supported removable prostheses: a systematic review and meta-analysis
Authors: Wang Zhongke , Li Sihui , Chen Hongmei , Guo Ling
Published: October 2024

Purpose: This systematic review and meta-analysis aimed to evaluate the efficacy of two different loading methods in implant-supported removable prostheses (partial dentures and full-maxillary dentures).
Methods: As of August 2023, three electronic databases and nine oral implant-related journals had been searched. Only randomised controlled trials (RCTs) that compare immediate loading with conventional loading in implant-supported removable prostheses were included. The primary outcome was the implant survival rate. At the same time, a meta-analysis of bone-level changes was performed. Cochrane risk-of-bias tool for randomised trials (RoB 2) was used to evaluate the risk of bias in the included trials.
Results: A total of 16 RCTs were included, including 543 participants with 1595 implants. The included trials compared immediate loading and conventional loading in implant-supported removable prostheses. Regarding implants as the statistical unit, the immediate loading group had a statistically significant lower survival rate (RR = 0.950; 95% confidence interval [CI], (0.926, 0.974); P = 0.027; I² = 47%). When patients were regarded as statistical units, a statistically significant lower survival rate was also observed in the immediate loading group (RR = 0.929; 95% CI, (0.897, 0.961); P = 0.590; I² = 0%). When we analysed the bone level changes, a statistically significant decrease was observed in bone level in the immediate loading group compared with the conventional loading group (weighted mean difference [WMD] = −0.127; 95% CI, (−0.195, −0.059); P < 0.00001).
Conclusion: Lower implant survival rates and a decrease in marginal bone level was observed compared to immediate loading with conventional loading.
Extension of paperboard modelling with Föppl–von Karman terms for improved stress state under suction pressure
Authors: Salo Mikko , Jokinen Jarno , Vilkko Matti , Kanerva Mikko
Published: October 2024

A practical method for solving the bending stiffness of a thin orthotropic plate based on measured deflection and known loading was studied. The target application was paperboard manufacturing and related process control. Here, finite element (FE) method was used to create virtual paperboard and its deflection data. The accuracy of the linear Kirchhoff plate model used in the practical method was tested against the FE model with known load and material properties. It was found that in the case of significant deflections, the linear Kirchoff model was not accurate. The non-linear Föppl--von Kàrmàn model takes into account the occurring membrane stresses and extends on the Kirchhoff model, allowing for larger deflection. The non-linear Föppl--von Kàrmàn model was found to successfully describe the simulated situation and could be used to better solve for the paperboard's bending stiffness values over two axes.
Peningkatan Produktivitas Karyawan PT. NBI melalui Pelatihan Microsoft Excel sebagai Strategi dalam Pengelolaan Data Perusahaan
Authors: Aulia Lathifatul , Zakaria Bani Ikhtiyar  , Agung Ginanjar  , Arista Fitri Diana
Published: October 2024

PT Nusantara Building Industries (NBI) is one of the national private companies located in Central Java Province which is engaged in the building materials industry in the form of symmetrical corrugated cement chrysotile fiber sheets. PT NBI tries to meet the needs of consumers according to demand and make various innovations in producing its products. Therefore, it is necessary to carry out a training to improve the soft skills of PT NBI employees in the form of Microsoft Excel training. Microsoft Excel is a software application used to carry out various activities, including data analysis, graph making, complex calculations, and various other tasks. Based on the purpose of implementing community service activities, namely increasing employee productivity. So that the implementation of this training is in accordance with the objectives, namely being able to assist PT NBI employees in finding effective ways to manage and analyze company data. In addition, it can increase understanding in the use of Microsoft Excel. The focus of Microsoft Excel training on the AND/OR function is used to perform logical evaluation of several conditions or criteria. This training is designed to introduce the use of AND/OR functions in the company. This method aims to increase the effectiveness and efficiency of work when encountering cases in several conditions or criteria. The evaluation results of the training implementation showed a good level of acceptance from PT NBI employees towards understanding and using the AND/OR formula.
Keywords —  Enterprise, Microsoft Excel, AND/OR Function, Data Analysis.
Penguatan Kelembagaan Lokal dan Konservasi Ekologi Mangrove Jangkaran Untuk Pariwisata Berkelanjutan
Authors: Budisusila Antonius , Tri Priantoro Antonius , Bambang Harnoto Laurentius
Published: October 2024

This community service focuses on strengthening local institutions, preserving mangrove ecology and increasing tourist visits. Activities are carried out through collective problem solving, training and mentoring. This community service has succeeded in encouraging and implementing pro-sustainable tourism policies. Strengthening informal institutions, especially developing joint agreements, resolving disputes/conflicts, cooperation, commitment and new ideas, namely low carbon tourism. This activity also ensures that all sustainable tourism ideas are prepared, included and regulated in the review and revision of the Jangkaran Village Tourism Master Plan (RIPPARKAL). Ripparkal is the foundation for mangrove ecology and ecosystem conservation through village regulations as formal institutional strengthening. In this way, the institution is legal and binding, so that the government provides the village budget and infrastructure to carry it out. Apart from that, focusing on ecological conservation can encourage carbon trading from communities to emitters as an alternative financing mechanism in line with Presidential Regulation No. 98/2021. However, this dedication is too early to evaluate the achievement of ecological and environmental improvements, as well as overcoming decline. visits for short periods of service. This still requires assistance and capacity strengthening to fulfill the necessary requirements and complementary requirements to enter the next carbon trading system.
THE EFL STUDENTS' PERCEPTION OF USING WHATSAPP APP GROUP DURING THE PANDEMIC SITUATION
Authors: Riza Nasrul Miftahul , Mustofa Mutmainnah , Abdillah Faiz
Published: October 2024

WhatsApp is a mobile phone application and web-based social network that integrates various features used to communicate with other users, including education, business, and entertainment. This study aimed to investigate EFL students' perspectives on WhatsApp as a medium for teaching and learning during the pandemic. The qualitative descriptive method was used in this study. A total of 30 students from the seventh grade in SMP 13 Jember were included in this study. The questionnaire was designed with both closed-ended and open-ended questions. The Guttman Scale is the format for a closed-ended questionnaire. The open-ended questions allowed participants to freely communicate and express their views and opinions, but there were no possibilities for using WhatsApp in English classrooms during the COVID-19 pandemic. During the COVID-19 epidemic, students' attitudes toward the WhatsApp application in English classes were tested using closed-ended and open-ended questionnaires. The information was gathered using a questionnaire and a phone interview. Following the completion of the research, we will learn how EFL students perceive WhatsApp as an online teaching-learning media during a pandemic. Furthermore, the results of this study that gauged participants' perception of the use of WhatsApp in learning vocabulary show that, generally, participants have positive attitudes towards learning new vocabulary items via WhatsApp. Implications for teaching and future research are discussed.
NARRATIVE INQUIRY: AN ADVANCED USER’S STRATEGY TO SPEAK FLUENTLY IN ENGLISH
Authors: Emeral Emeral , Farid Rezqan Noor
Published: October 2024

Speaking skills mastery is often perceived as a parameter of success in language learning. Following this situation, numerous studies and practices related to teaching speaking are continuously conducted in an attempt to best facilitate learners in developing their speaking skills. However, it catches our attention when one of our students can outperform others in speaking. This situation yields a question, “What makes him so different from the other students?”. As an attempt to elicit information about his English learning experience and strategy, especially in developing his English-speaking skills, we decided to conduct a Narrative Inquiry Research. Our research, therefore, addresses the following questions: (i) How is the advanced user’s perception of language learning? and (ii) How did the advanced user build the strategy to speak English fluently? The result of interview revealed that extramural English and some affective factors contribute to his English fluency. Investigating this phenomenon gives us insightful information, especially for language learners who want to be successful in language learning. The finding of this study is also expected to help teachers in their instructional design and practice.
THE RHETORICAL MODEL OF IELTS SPEAKING TEST BAND 7 OR ABOVE
Authors: Warsidi Warsidi , Damayanti Neni , Syurganda Andi
Published: October 2024

Rhetorical studies in various texts have been widely conducted. However, compared to studies in written text, spoken text still received very little scholarly attention. For example, studies on rhetorical structure within the International English Language Testing System (IELTS) are hardly found in the literature. Responding to this fundamental need, this study intends to investigate what rhetorical model IELTS test takers employ to make their English-speaking receive excellent scores. This study analyzes ten IELTS speaking tests that receive band seven or above to realize this intention. These ten videos of IELTS speaking tests were taken from YouTube using standard criteria. Their recordings were transcribed to find their rhetorical model, and a top-down analytical approach was employed to find functional moves and strategies to achieve speakers' intentions. The results showed two communicative moves and six strategies as a rhetorical model used by the IELTS test takers who received band seven or above in the present study. This finding implies that understanding the rhetorical model of IELTS speaking may improve awareness of responding to interviewers' requests.
Peningkatan Nilai Tambah Paket Edukasi Desa Wisata Kandri Melalui Perancangan Instrumen Penilaian Psikologi
Authors: Budiarsa Yohanes Thianika , Permatasari Damasia Linggarjati Novi , Nugroho Adrianus Bintang Hanto
Published: October 2024

Kandri adalah sebuah desa yang terletak di Kecamatan Gunungpati, Kota Semarang. Desa ini ditetapkan sebagai desa wisata melalui Surat Keputusan (SK) Walikota Semarang Nomor 556/407 yang berlaku sejak 12 Desember 2012. Potensi wisata alam, budaya, dan edukasi di Desa Wisata Kandri selama ini dikelola salah satunya oleh Kelompok Sadar Pariwisata Pandanaran (Pokdarwis Pandanaran). Di masa pandemi Covid-19, Pokdarwis Pandanaran dihadapkan pada tantangan menurunnya jumlah kunjungan wisata. Situasi tersebut mendorong tim pengelola untuk berinovasi dengan tujuan meningkatkan kembali jumlah peminat wisata alam, budaya maupun edukasi. Salah satu inovasi yang coba dilakukan adalah memberikan nilai tambah pada paket wisata yang ditawarkan. Untuk mewujudkannya dirancanglah paket wisata edukasi dengan penilaian aspek psikologi. Bekerjasama dengan mahasiswa peserta KKN Pandemika kelompok 48, kami menyusun instrumen pengukuran yang dapat digunakan oleh pemandu wisata edukasi untuk menilai aspek psikologis peserta. Dengan memberikan nilai tambah berupa penilaian psikologis, diharapkan jumlah peminat wisata edukasi semakin meningkat dan pada gilirannya dapat menghidupkan kembali perekonomian warga di sekitar Desa Wisata Kandri.
Locality as a space for negotiation and resistance in local television
Authors: Rianto Puji , Setiawati Titin , Wahyudi Risky , Sari Genny Gustina , Susilo Daniel
Published: October 2024

Background: Local television has an important role in displaying local culture and identity. This role is becoming crucial amidst the dominance of Jakarta’s national television, which not only broadcasts certain cultures and groups but also tends to be biased. Purpose: This study was conducted to explain how locality is used as a means of negotiation and resistance of local television against the domination of national television. Method: This research was conducted using qualitative methods by taking local television, RBTV, part of the national television network Kompas TV, as a case. Data was collected with in-depth interviews, observations, and documents. Result: This research shows that although local television has limited broadcast time (5 hours), it creatively uses locality to negotiate and resist the domination of national television. RBTV uses three tactics to bargain its position with Kompas TV. First, they negotiate the presenter’s standard. For instance, RBTV welcomes presenters who speak at standard speed but does not accept people with oriental faces and Jakarta accents. Second, they broadcast local communities to increase engagement with the audience. Third, they broadcast local culture, such as tradition, customs, food, and fashion. Conclusion: RBTV makes the most of its time to serve and show the local community. Something that Jakarta national television cannot do well. Implications: Local television has become an “arena” for cultural battles and acts as an actor. The thesis of imperialism and cultural domination in the context of RBTV fails. This research suggests the importance of studies with a local perspective so that the dialogue between local, national and global cultures can be investigated.
Integration of Multicultural Principles in Elementary Madrasahs: A Systematic literature review
Authors: Masykur Ali , Ilmiah Rikhlatul
Published: October 2024

The discussion related to the application of multicultural values through Madrasah Ibtidaiyyah educational institutions aims to describe what valuescan be applied and how. The research method used is the library research method using descriptive analysis techniques. Democracy, tolerance and harmony are some of the values summarized in the concept of multicultural values. These three are essential values for society to understand in the process of becoming a nation and state. All three will be able to be understood and actualized when implemented well. One of the factors for implementing multicultural values is through an educational process that has a multicultural perspective. The educational process to apply these values should be carried out through all lines of education, both regular educational institutions and community educational institutions. One institution that deserves attention is the Ibtidaiyyah madrasah. This institution is a flexible institution and is also an institution that is in the community environment. In this way, this institution develops into an institution that is ready to transform multicultural values. Some things that must be done are (a) reorganizing the curriculum and learning; (b) preparing superior teaching staff, (c) creating an agenda for cross-religious and cultural harmony, and (d) making the public aware of the importance of madrasah ibtidaiyah.
Preparation and performance of steel slag and recycled brick aggregate modified concrete under the background of solid waste application
Authors: Wei Lili
Published: October 2024

Permeable concrete has the characteristics of breathability, permeability, and high heat dissipation. To improve its mechanical and frost resistance properties, this study optimized the preparation and performance of permeable concrete by adding materials to improve its performance. The performance analysis validate that epoxy resin owns a filling effect on the pores of permeable concrete. The internal curing agent, high water absorbent resin, has a good water absorption effect. The synergistic effect of these two increases the density and compressive strength of permeable concrete. When the two contents are 0.5%, the maximum compressive strength of modified permeable concrete at 7 and 28 days was 15.62 and 17.97 MPa, respectively. Under the action of freeze-thaw cycles, its mass loss rate show an upward trend By comparison, epoxy resin and high water absorbent resin are beneficial for improving the frost resistance of permeable concrete. The minimum value of relative dynamic modulus of elasticity remains stable at over 80%, and the loss rate of dynamic modulus of elasticity is all below 0.4. However, the influence of epoxy resin and SAP on the mass loss rate is relatively small, and the mass loss of all experimental groups is controlled below 2.5%. The binomial Fourier function model is the best predictive model for permeable concrete under freeze-thaw cycles. This study has positive significance for improving the performance of permeable concrete and maintaining the sustainable development of ecological cities.
Machine learning-based phenogroups and prediction model in patients with functional gastrointestinal disorders to reveal distinct disease subsets associated with gas production
Authors: Zhu Lingling , Xu Shuo , Guo Huaizhu , Lu Siqi , Gao Jiaqi , Hu Nan , Chen Chen , Liu Zuojing , Ji Xiaolin , Wang Kun , Duan Liping
Published: October 2024

Background and Objectives

Symptom-based subtyping for functional gastrointestinal disorders (FGIDs) has limited value in identifying underlying mechanisms and guiding therapeutic strategies. Small intestinal dysbiosis is implicated in the development of FGIDs. We tested if machine learning (ML) algorithms utilizing both gastrointestinal (GI) symptom characteristics and lactulose breath tests could provide distinct clusters.

Materials and Methods

This was a prospective cohort study. We performed lactulose hydrogen methane breath tests and hydrogen sulfide breath tests in 508 patients with GI symptoms. An unsupervised ML algorithm was used to categorize subjects by integrating GI symptoms and breath gas characteristics. Generalized Estimating Equation (GEE) models were used to examine the longitudinal associations between cluster patterns and breath gas time profiles. An ML-based prediction model for identifying excessive gas production in FGIDs patients was developed and internal validation was performed.

Results

FGIDs were confirmed in 300 patients. K-means clustering identified 4 distinct clusters. Cluster 2, 3, and 4 showed enrichments for abdominal distention and diarrhea with a high proportion of excessive gas production, whereas Cluster 1 was characterized by moderate lower abdominal discomforts with the most psychological complaints and the lowest proportion of excessive gas production. GEE models showed that breath gas concentrations varied among different clusters over time. We further sought to develop an ML-based prediction model to determine excessive gas production. The model exhibited good predictive capabilities.

Conclusion

ML-based phenogroups and prediction model approaches could provide distinct FGIDs subsets and efficiently determine FGIDs subsets with greater gas production, thereby facilitating clinical decision-making and guiding treatment.
Role of viral hepatitis in pregnancy and its triggering mechanism
Authors: Wu Jian , Wang Huiqing , Xiang Ze , Jiang Chun , Xu Yunyang , Zhai Guanghua , Ling Zongxin
Published: October 2024

Hepatitis viral infection can cause severe complications, even mortality in pregnant women and their offspring. Multiple studies have shown that vertical transmission can cause viral hepatitis infections in newborns, especially in hepatitis B, C, and E. Screening for hepatitis viral infection in pregnant women is essential. Once infected, pregnant women should be given timely antiviral treatments, which could effectively alleviate the disease progression and reduce adverse outcomes. Besides, the mechanism of viral hepatitis mediating adverse pregnancy outcomes has been a hot topic. Hepatitis B virus has been found to mediate both mother-to-child and parent-child transmission. Liver injury in hepatitis C virus infection is associated with immune-mediated mechanisms, which can be regulated by hormonal factors as well. The mediating mechanism of adverse maternal and infant outcomes caused by hepatitis E virus infection is mainly related to viral replication in the placenta and changes in cytokine and estrogen. Nevertheless, the specific mechanisms related to hepatitis A virus and hepatitis D virus remain unclear, and more research is needed. This review shows that the existence of viral hepatitis during pregnancy can pose certain risks for pregnant women and infants, and different interventions have been used to treat pregnant women infected with viral hepatitis. It may provide deep insight into adverse pregnancy outcomes caused by viral hepatitis and give guidance on treatment.
Effectivity of Mengkudu (Morinda citrifolia) Fruit Extract in Inhibiting the Growth of Streptococcus viridans Causing Dry Socket Post Extraction
Authors: Dohude Gostry Aldica , - Ahyar Riza , Siregar Indra Basar , - Ayu Lestari
Published: October 2024

Background: Post-extraction wound healing usually proceeds but sometimes has problems and causes complications in the form of a dry socket. Streptococcus viridans bacterial infection is one of the causes of dry socket, therefore prevention of infection can be done by providing antibiotic or antibacterial (antiseptic) therapy. Noni fruit (Morinda citrifolia) contains many phenols, saponins, and alkaloids that can potentially be antibacterials. Objective: This study aims to determine the effectiveness of noni (Morinda citrifolia) extract against Streptococcus viridans bacteria in post-extraction sockets. Methods: This type of research is a laboratory experiment with Post test only control group design, where this study uses the Kirby-Bauer diffusion method with Streptococcus viridans bacteria samples and uses noni fruit extract (Morinda citrifolia) with concentrations of 3.125%, 6.25%, 12.5%, 25%, and 50%; Positive control Chlorhexidine digluconate 0.2%; And negative control DMSO. Results: The data analysis using Kruskal-Wallis showed a p-value of 0.000 on inhibition, which showed that noni fruit extract could inhibit the growth of Streptococcus viridans bacteria. Conclusion: Noni fruit extract (Morinda citrifolia) effectively inhibits the growth of Streptococcus viridans bacteria with an effective dose of 50%, but the antibacterial activity is still below the activity of Chlorhexidine gluconate 0.2%.
Prevalence of Torus Palatinus for Forensic Anthropological Identification
Authors: Artanty Dian , Artaria Myrtati Dyah Dyah
Published: October 2024

A torus palatinus is a bony prominence commonly located in the middle of the hard palate in the upper jaw. The prevalence of this phenomenon differs among various populations, which suggests that it could serve as a possible indicator for individual identification. This study aimed to examine the prevalence of torus palatinus in the Deuteromalayid and Protomalayid populations, encompassing individuals of both genders between the ages of 20 and 80 years. The research involved an observational non-metric analysis of 72 craniums obtained from the Department of Anatomy and Histology at Airlangga University. Out of the samples examined, a single skull (1.39%) from a 50-year-old male exhibited a torus palatinus.
Government Policies and Urban-Rural Behavior in the Puno Region, Peru
Authors: Barra-Quispe David Eleazar , Mamani-Flores Adderly , Mamani-Zapana William Harold , Maquera-Bernedo Elsa Gabriela , Ticona-Yanqui José Luis , Ferro-Supo Francis Walter
Published: October 2024

Objective: The purpose of this study was to analyze the elements that make up the urban-rural behavior of the inhabitants of the 13 provinces of the Puno region today.
 
Theoretical framework: The present research had the need to contribute through a social anthropological proposal on urban and rural behavior in the Puno region of Peru.
 
Method: To this end, the documentary design and the qualitative method were used, documents related to the subject of the research and the selection of informants according to the criteria of the research were analyzed, as well as semi-structured interviews were applied to 13 representatives of the provinces of the Puno region.
 
Results and discussion: The results revealed that in the Puno region the population dynamics tend towards the growth of the city and the abandonment of rural areas, which is caused by bad government policies in relation to rural spaces, also the authorities differentiate rural areas and city areas through the recognition of the population in terms of access to education,  to economic participation.
 
Implications of the research: Pollution and lack of economic diversification are the reasons that have ended up shaping the urban image of the Puno region, the response to these problems, being a region with centralized services and that it redefined in a mandatory way.
 
Research implications: The research contributes to the understanding of human development, both epistemologically and geographically, and as a consequence the reinterpretation of coexistence, social groups and the perception of traditions and customs.
Determinan intensi membeli produk cloud kitchen di Jakarta
Authors: Nugraha Tarsisius Bisma , Keni Keni
Published: October 2024

Online food delivery has emerged as a highly popular alternative among the public due to its convenience. This behavior has motivated companies to develop cloud kitchens. However, the factors influencing customers’ online food ordering intentions have become highly complex. Therefore, this study aims to examine the influence of celebrity endorsers and electronic word of mouth (e-WOM) on the purchase intention of a specific cloud kitchen brand in Jakarta. The variable of celebrity endorsers will be identified through three dimensions: attractiveness, trustworthiness, and expertise. The sample for this study consists of 113 respondents who have either purchased the product in Jakarta or intend to do so within the next three months. This study analyzes the data using Partial Least Square–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The study concludes that attractiveness and e-WOM have a positive and significant impact on purchase intention, whereas trustworthiness and expertise do not have a significant impact on purchase intention. The findings of this study are expected to provide companies with valuable insights into the effectiveness of celebrity endorser strategies and the impact of e-WOM on the purchase intention of their products.
Pemesanan makanan secara online telah menjadi sebuah alternatif yang sangat digemari oleh masyarakat karena kemudahannya. Perilaku tersebut memotivasi perusahaan untuk mengembangkan cloud kitchen, yaitu bisnis kuliner yang hanya melayani melalui pengiriman. Namun, faktor-faktor yang dapat memengaruhi intensi pelanggan untuk memesan makanan secara online (purchase intention) menjadi sangat kompleks karena platform pemesanan makanan secara online menawarkan makanan dan minuman dari berbagai merek. Oleh sebab itu, penelitian ini ingin mengkaji pengaruh celebrity endorser dan electronic word of mouth (e-WOM) terhadap intensi membeli (purchase intention) salah satu merek cloud kitchen di Jakarta. Variabel celebrity endorser akan diidentifikasi melalui 3 dimensi, yaitu daya tarik, kepercayaan, dan keahlian. Sampel penelitian ini sebanyak 113 responden yang pernah membeli produk tersebut di Jakarta ataupun berminat untuk membelinya dalam 3 bulan ke depan. Penelitian ini menganalisis data dengan metode Partial Least Square–Structural Equation Modeling melalui software SmartPLS. Penelitian ini menyimpulkan bahwa daya tarik dan e-WOM berpengaruh positif dan signifikan terhadap intensi membeli, sementara kepercayaan dan keahlian tidak berpengaruh signifikan terhadap intensi membeli. Hasil penelitian ini diharapkan dapat memberikan informasi kepada perusahaan mengenai efektivitas strategi celebrity endorser dan pengaruh e-WOM terhadap intensi membeli produk tersebut.
Analisis strategi pemasaran dengan metode quantitative strategic planning matrix
Authors: Angelaine Imelda , Handoyo Sarwo Edy
Published: October 2024

The fashion industry is a field that has a broad market with trends and consumer preferences that continue to change and develop. PT International Prospecta Garmindo is a garment company that produces casual clothing products. Now, the casual clothing trend is increasingly hyped and has high potential. This trend causes the number of competitors to increase thus having an impact on the purchase intentions of the company's products. This research aims to determine a new marketing strategy to increase purchase intentions for the company's garment products. This research uses a qualitative research method with a case study approach. The data collection method was conducted through interviews with company managers and employees, and the analysis method was performed using the Quantitative Strategic Planning Matrix method. Based on the analysis results, PT International Prospecta Garmindo is in the hold and maintain quadrant in the IE matrix and Quadrant I in the SWOT Quadrant, so it can try to use alternative aggressive strategies from the results of the SWOT Matrix. Through QSPM analysis, the best SO strategy is to maintain and improve the company's position, as well as strengthen the company's relationship with customers.
Industri fashion merupakan bidang yang mempunyai pasar yang luas dengan tren dan preferensi konsumen yang terus berubah dan berkembang. PT International Prospecta Garmindo merupakan perusahaan garmen yang memproduksi produk pakaian kasual. Kini tren pakaian kasual semakin hyped dan memiliki potensi yang tinggi. Hal ini menyebabkan jumlah pesaing semakin bertambah, sehingga berdampak pada niat beli produk perusahaan. Tujuan dari penelitian ini adalah menentukan strategi pemasaran baru untuk meningkatkan niat beli produk garmen perusahaan. Penelitian ini menggunakan metode penelitian kualitatif dengan jenis pendekatan studi kasus. Metode pengumpulan data dilakukan melalui wawancara dengan manajer dan karyawan perusahaan, serta metode analisis dilakukan dengan metode Quantitative Strategic Planning Matrix. Berdasarkan hasil analisis, PT International Prospecta Garmindo berada di kuadran hold and maintain pada matriks IE dan Kuadran I pada Kuadran SWOT, sehingga dapat mencoba menggunakan alternatif strategi agresif dari hasil Matriks SWOT. Melalui analisis QSPM, strategi SO terbaik adalah mempertahankan dan meningkatkan posisi perusahaan, serta mempererat hubungan perusahaan dengan pelanggan.
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 8 No. 5
Authors: Sekretariat JMBK
Published: October 2024

JMBK Vol. 8 No. 5 Edisi September 2024
Konstruksi Nilai Kesedihan dalam Lagu Pop
Authors: Alexander Marilyn , Utami Lusia Savitri Setyo
Published: October 2024

Music, as a universal means of communication, can be enjoyed by various groups. The uniqueness of communication through music lies in the message conveyed in the song lyrics. However, in the midst of the diversity of music types, there is one phenomenon that attracts the attention of the Indonesian people, namely their interest in sad songs. “Car's Outside” by James Arthur is an example of a song with sad lyrics. This study aims to describe the construction of sadness values contained in the lyrics of the song. Song lyrics are a tool to convey messages to a wide audience. The researcher uses a qualitative approach by applying Ferdinand De Saussure's semiotic analysis method which focuses on the signifier and signified. The research uses the concepts of mass communication, song lyrics, popular culture, and the construction of sadness value. The results showed that the construction of sadness value contained in the song lyrics raised the emotional aspects related to long-distance relationships. Obstacles in communication become the main highlight in strengthening feelings of sadness and loss. The sadness paradox phenomenon indicates that one can feel happiness listening to a sad song, creating a complex experience. When this theme is applied to long-distance relationships, pop songs become a relevant channel to express and feel the longing enveloping couples separated by distance.
Musik sebagai sarana komunikasi universal dapat dinikmati oleh berbagai kalangan. Keunikan komunikasi melalui musik terletak pada pesan yang disampaikan pada lirik lagu. Namun di tengah keberagaman jenis musik, terdapat satu fenomena yang menarik perhatian masyarakat Indonesia yaitu ketertarikan mereka terhadap lagu bernuansa sedih. “Car’s Outside” oleh James Arthur merupakan contoh lagu dengan lirik yang mengandung kesedihan. Penelitian ini bertujuan untuk mendeskripsikan konstruksi nilai kesedihan yang terdapat dalam lirik lagu tersebut. Lirik lagu merupakan alat menyampaikan pesan kepada khalayak secara luas. Peneliti menggunakan pendekatan kualitatif dengan menerapkan metode analisis semiotika Ferdinand De Saussure yang berfokus pada penanda (signifier) dan petanda (signified). Penelitian menggunakan konsep komunikasi massa, lirik lagu, budaya populer, dan konstruksi nilai kesedihan. Hasil penelitian memperlihatkan bahwa konstruksi nilai kesedihan yang terdapat dalam lirik lagu tersebut mengangkat aspek emosional terkait dengan hubungan jarak jauh. Kendala dalam komunikasi menjadi sorotan utama dalam memperkuat perasaan sedih dan kehilangan. Fenomena sadness paradox mengindikasikan bahwa seseorang dapat merasakan kebahagiaan mendengarkan lagu sedih, menciptakan pengalaman kompleks. Ketika tema ini diterapkan pada hubungan jarak jauh, maka lagu pop menjadi saluran relevan untuk mengekspresikan dan merasakan kerinduan menyelimuti pasangan yang terpisah oleh jarak.
Analisis Pesan Persuasif dalam Kreativitas Iklan BCA “Anggun Ketipu? #AwasModus”
Authors: Purnamasari Dewi , Sukendro Gregorius Genep
Published: October 2024

The rise in BCA-related fraud cases in 2022 led to customer worries. To address this, BCA launched the “Anggun Ketipu? #AwasModus” creative ad, urging customers to reject personal banking data fraud. The focus of this research is to analyze how the persuasive message is in BCA’s advertising creativity “Anggun Ketipu? #AwasModus”. The theories and concepts used are advertising creativity and persuasive messages, which are elements of AIDCA (Attention, Interest, Desire, Conviction, Action). The author uses a descriptive qualitative research approach with a case study method. Data collection used observation, interview, and literature study techniques. The validity of the data was checked through triangulation of data sources and theory. The results of this research are that the presence of celebrity Anggun Cipta Sasmi is able to attract the audience's attention at the beginning of the advertisement; showing several examples of fraud cases and their solutions which are packaged with comedy elements and positioning the fraud targets, as heroes can stimulate the audience's curiosity; the phrase “Rejecting Fraud Elegantly” prompts immediate action; narratives, music, and appreciation evoke audience emotions; repetition of “Rejecting Fraud Elegantly” emphasizes the relevance and prompting action. The author concludes that the AIDCA concept can be realized well in this advertising creativity.
Kasus penipuan yang mengatasnamakan BCA marak terjadi pada tahun 2022 sehingga menimbulkan kekhawatiran nasabah. BCA lalu merilis iklan kreatif dengan judul “Anggun Ketipu? #AwasModus”. Iklan ini menyampaikan pesan kepada nasabah untuk menolak berbagai jenis penipuan data pribadi perbankan. Fokus dalam penelitian ini adalah menganalisis bagaimana pesan persuasif dalam kreativitas iklan BCA “Anggun Ketipu? #AwasModus”. Teori dan konsep yang digunakan adalah kreativitas iklan dan pesan persuasif elemen AIDCA (Attention, Interest, Desire, Conviction, Action). Penulis menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dengan menggunakan teknik observasi, wawancara, dan studi kepustakaan. Keabsahan data diperiksa melalui triangulasi sumber data dan teori. Hasil dari penelitian ini adalah kehadiran selebriti Anggun Cipta Sasmi mampu menarik perhatian audiens di awal penayangan iklan; tayangan beberapa contoh kasus penipuan beserta solusinya yang dikemas dengan unsur komedi dan memposisikan target penipuan sebagai pahlawan mampu merangsang rasa ingin tahu audiens; “Tolak dengan Anggun” menjadi kata kunci yang menggerakan keinginan audiens untuk segera melakukan penolakan; narasi yang diiringi latar musik serta adanya apresiasi dalam iklan mampu memengaruhi emosi audiens; pengulangan pesan “Tolak dengan Anggun” mampu menekankan relevansinya kepada audiens sehingga mendorong tindakan penolakan. Penulis menyimpulkan bahwa konsep AIDCA mampu terealisasi dengan baik dalam kreativitas iklan ini.
The Sun Vs The Guardian (Framing Berita The 1975 di Malaysia)
Authors: Evan Evan , Yoedtadi Moehammad Gafar
Published: October 2024

The 1975 is a music group with an alternative rock or indie rock genre based in Manchester, England. In July 2023, the band The 1975 has just been involved in a case involving the vocalist of the band The 1975, Matty Healy, who violated the LGBT law in Malaysia. In this research, the author will analyze the news about the band The 1975 in two different media, namely The Sun media (Malaysia) and The Guardian media (England). This research aims to explain the framing of news about The 1975's appearance in Malaysia in The Sun and The Guardian media. This research uses several supporting theories, namely the reality theory of media construction, framing theory and journalism. This research uses a qualitative approach with the framing analysis method of Zhongdang Pan and Gerald M. Kosicki. Research data was obtained through analysis of subjects and objects based on theoretical foundations and previous research and supported by data validity techniques by journalism experts. The research results show that in fact the two media do not side with any particular person. However, there are differences in reporting in the two media, this is due to differences in background and ideology between the two media.
The 1975 merupakan grup musik yang mempunyai genre rock alternatif atau indie rock yang berbasis di Manchester, Inggris. Pada bulan Juli 2023, Band The 1975 baru saja tersandung kasus yang dilakukan oleh vokalis Band The 1975 yaitu Matty Healy yang melanggar hukum LGBT di Malaysia. Pada penelitian kali ini, penulis menganalisis pemberitaan terhadap Band The 1975 pada dua media yang berbeda yaitu media The Sun (Malaysia) dan media The Guardian (Inggris). Penelitian ini bertujuan menjelaskan framing dari berita penampilan The 1975 di Malaysia pada media The Sun dan The Guardian. Penelitian ini menggunakan beberapa penunjang teori yaitu Teori Realitas Konstruksi Media, Teori Framing Media dan jurnalistik. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis framing milik Zhongdang Pan dan Gerald M. Kosicki. Data penelitian diperoleh melalui analisis terhadap subjek dan objek penelitian berdasarkan landasan teori dan penelitian terdahulu serta didukung dengan teknik keabsahan data oleh ahli jurnalistik. Hasil penelitian menunjukkan bahwa sebetulnya kedua media tersebut tidak memihak kepada suatu oknum tertentu. Tetapi adanya perbedaan pemberitaan pada dua media tersebut, hal itu dikarenakan adanya perbedaan latar belakang dan ideologi antara kedua media tersebut.
Komunikasi Lintas Budaya di Gereja Katolik Hati Kudus Tuhan Yesus Ganjuran Yogyakarta
Authors: Prameswari Darlyss Charolina Eva , Azeharie Suzy
Published: October 2024

Hati Kudus Tuhan Yesus Ganjuran Catholic Church (HKTY Ganjuran Church) is a Catholic church located in Ganjuran Hamlet, Sumbermulyo Village, Bambanglipuro Sub-district, Bantul, Yogyakarta, which is part of the Archdiocese of Semarang. The church is designated as a cultural heritage site due to its strong connection to Javanese culture and historical value. This research aims to explore the acculturation that occurs between Javanese culture and the Catholic Church through cross-cultural communication at the HKTY Ganjuran Church and to identify the forms of Javanese cultural acculturation that take place at the HKTY Ganjuran Church. The theoretical frameworks employed in this study are integrative communication theory and cultural acculturation theory. The research adopts a qualitative descriptive approach with an ethnographic method. Data is collected through interviews, observations, documentation, literature reviews, and online data searches. The conclusion of this research is that Javanese cultural acculturation at the HKTY Ganjuran Church occurs through cross-cultural communication and cultural adaptation processes facilitated by integrative communication influenced by personal communication factors, host social communication, and the environment. The acculturation model in the HKTY Ganjuran Church involves integration with various forms of acculturation between Javanese culture and the Catholic Church, encompassing language, arts, customs, as well as the church's architecture and ornaments.
Gereja Katolik Hati Kudus Tuhan Yesus Ganjuran (Gereja HKTY Ganjuran) merupakan gereja Katolik yang berlokasi di Dusun Ganjuran, Desa Sumbermulyo, Kecamatan Bambanglipuro, Bantul, Yogyakarta yang merupakan bagian dari Keuskupan Agung Semarang. Gereja tersebut dijadikan sebagai salah satu cagar budaya karena lekat akan kebudayaan Jawa serta memiliki nilai historis. Penelitian ini bertujuan untuk mengetahui akulturasi yang terjadi pada budaya Jawa dengan Gereja Katolik karena komunikasi lintas budaya yang terjadi di Gereja HKTY Ganjuran dan untuk mengetahui bentuk-bentuk akulturasi budaya Jawa yang terjadi pada Gereja HKTY Ganjuran. Teori yang digunakan dalam penelitian ini adalah Integrative Communication Theory dan Teori Akulturasi Budaya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode etnografi. Data penelitian diperoleh melalui wawancara, observasi, dokumentasi, studi pustaka dan penelusuran data online. Kesimpulan dari penelitian ini adalah akulturasi budaya Jawa di Gereja HKTY Ganjuran dapat terjadi karena terjalinnya komunikasi lintas budaya melalui proses adaptasi budaya melalui integrative communication yang dipengaruhi oleh faktor personal communication, host social communication dan environment. Model akulturasi yang terjadi di Gereja HKTY Ganjuran adalah integrasi dengan bentuk-bentuk akulturasi antara budaya Jawa dan gereja Katolik yang meliputi bahasa, kesenian, adat istiadat serta bangunan dan ornamen gereja.
Pemaknaan Standar Kecantikan Remaja di Jakarta pada Drama Korea Mask Girl
Authors: Caroline Caroline , Winduwati Septia
Published: October 2024

The popularity of the Korean drama "Mask Girl" has secured its position as the 2nd most popular series globally on Netflix as of August 21, 2023. "Mask Girl" narrates the story of Kim Mo Mi, who faces social pressure due to her appearance being deemed inconsistent with Korean beauty standards. This research aims to identify the interpretation of beauty standards in the drama among teenagers in Jakarta using mass communication theory and Stuart Hall's Semiotics. The approach employed in this study is qualitative, utilizing in-depth interviews as the data collection technique. The research findings indicate that the interpretation of beauty standards among Jakarta teenagers, as portrayed in the Korean drama "Mask Girl," consists of dominant, negotiated, and oppositional positions as postulated by Stuart Hall. Informant 1 takes a negotiated position, considering plastic surgery not strange and not harmful to others. Informant 2 holds a dominant position, agreeing with someone undergoing plastic surgery as long as it helps them become the best version of themselves. In contrast, Informant 3 adopts an oppositional position, disagreeing with someone undergoing plastic surgery, emphasizing the importance of self-love and acceptance.
Popularitas drama Korea membuat drama Korea “Mask Girl” menempati posisi serial terpopuler nomor dua secara global di Netflix pada tanggal 21 Agustus 2023. Drama Korea “Mask Girl” menceritakan tentang Kim Mo Mi yang menghadapi tekanan sosial karena penampilannya yang dianggap tidak sesuai standar kecantikan di Korea Selatan. Penelitian ini bertujuan mengidentifikasi pemaknaan standar kecantikan dalam drama tersebut pada kalangan remaja di Jakarta menggunakan Teori Komunikasi Massa dan Pemaknaan menurut Stuart Hall. Pendekatan pada penelitian ini yaitu kualitatif dengan wawancara mendalam sebagai teknik pengumpulan data. Hasil penelitian pada penelitian ini menunjukkan bahwa pemaknaan remaja di Jakarta terhadap standar kecantikan yang ditampilkan dalam drama Korea Mask Girl ini terdiri dari posisi dominan, posisi negosiasi, dan posisi oposisi yang dikemukakan oleh Stuart Hall. Informan 1 berada di posisi negosiasi karena mengganggap operasi plastik bukan hal yang aneh dan tidak merugikan orang lain, informan 2 berada di posisi dominan yaitu setuju sengan seseorang yang melakukan operasi plastik selama hal tersebut dapat membuat dia menjadi versi yang terbaik dalam dirinya, berbeda dengan informan 3 yang berada pada posisi oposisi yaitu tidak setuju dengan seseorang melakukan operasi plastik karena harus mencintai diri apa adanya dan menerima diri sendiri sebagaimana mestinya.