THE HISTORY OF APPLEʼS FORMATION IN THE INTERNATIONAL MARKET
Authors:   Dnieper State Academy of Construction and Architecture, Hlushchenko Anna , Yachmennikova Angelina ,   Dnieper State Academy of Construction and Architecture
Published: June 2024

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple Inc. started in a California garage and swiftly became a major player in the global information technology market. This unassuming garage, resonating with the echoes of innovation, became the crucible where the seeds of a global technological revolution were sown. Apple's growth illustrates successful entrepreneurship and strategic innovation in global business. Known for its unique product design and technological prowess, Apple has released iconic products like the Macintosh, iPod, iPhone, and iPad, redefining consumer electronics and garnering worldwide customer loyalty. Apple's journey highlights key developmental stages and strategies for global market entry, significantly impacting the tech landscape and consumer habits. Its global expansion involved strategic alliances, targeted marketing, and product localization. Technological milestones, such as the Macintosh, iPod, iPhone, and iPad, underscored Apple's commitment to innovation and user experience. Apple's influence extends to consumer behavior, evident in its integrated ecosystem of hardware, software, and services, enhancing user experience and brand loyalty. Despite challenges like competition and market dynamics, Apple's focus on quality and design excellence solidified its leadership in the tech world. As Apple evolves, initiatives like Apple Silicon, augmented reality, and sustainability show its future-shaping dedication. Apple's cultural impact goes beyond products, influencing design trends and consumer expectations, with its design language and brand symbolizing innovation and aspirational living. In summary, Apple's rise from a startup to a global tech giant underscores the power of innovation, strategic vision, and consumer-centric design. Its international success stems from a commitment to excellence and addressing consumer needs worldwide, leaving a legacy that transcends its products and shapes global technology engagement.This article examines the history of Apple's emergence in the international market, looking at key stages of its development, strategies for entering global markets, and the impact of its products on the technological landscape and consumer behavior. The history of the formation of Apple in the world market is a fascinating path of innovation and change. However, there are several unresolved issues that deserve attention and additional research. One of the key areas of interest is the impact of cultural differences on the successful use of Apple products. Geopolitical challenges are also in the spotlight. How do global political events affect Apple's strategy in the world market? How does the company deal with geopolitical risks and changes in world politics? Finally, in the context of Apple's future, it is important to consider the challenges and prospects for innovation. What are the challenges for Apple in the global innovation market? What development prospects and challenges await the company in the future? Studying these aspects will not only deepen the understanding of Apple's history, but also raise important questions for further research and reflection in the field of international business and technological innovation.