Production and Marketing System of Kampong Chicken in Batang Regency, Central Java, Indonesia
Authors: Setiadi Agus , Santoso Siswanto Imam , Nurfadillah Suryani , Prayoga Kadhung , Prasetyo Enggar 
Published: September 2020

<p><span lang="EN-US">Kampong</span><span lang="EN-US"> chicken is an indigenous chicken that gains popularity among consumers</span><span lang="IN"> and</span><span lang="IN">it has good </span><span lang="EN-US">potentials</span><span lang="EN-US">as a livestock commodity</span><span lang="IN">. But, the problem is </span><span lang="EN-US">most kampong chicken were kept in free range system without any standard of the rearing procedure and time. The farmer</span><span lang="IN">s</span><span lang="EN-US"> will</span><span lang="IN"> sell their chickens</span><span lang="EN-US"> by market’s requests</span><span lang="IN">. </span><span lang="EN-US">T</span><span lang="EN-US">h</span><span lang="IN">e</span><span lang="EN-US"> study aims to determine the agribusiness production and marketing</span><span lang="IN"> sub-system</span><span lang="EN-US"> of </span><span lang="IN">kampong</span><span lang="EN-US"> chickens. A hundred </span><span lang="IN">kampong</span><span lang="EN-US"> chicken farmer</span><span lang="IN">s </span><span lang="EN-US">from 9 sub-districts in Batang</span><span lang="IN"> Regency</span><span lang="EN-US"> were interviewed.</span><span lang="IN"> Respondents were chosen by simple random sampling.</span><span lang="EN-US"> Each f</span><span lang="IN">armer</span><span lang="EN-US"> owned 4-120 kampong chickens with average </span><span lang="IN">number</span><span lang="EN-US"> of </span><span lang="IN">6</span><span lang="EN-US">.76 </span><span lang="IN">heads </span><span lang="EN-US">per farm. The </span><span lang="IN">poultry</span><span lang="EN-US"> production sub-system consisted of six constituent variables, namely administration/bookkeeping, location, maintenance technology, maintenance system, business continuity and sanitation. Each constituent variable produced score of 1.44; 1.75; 1.68; 2.77; 1.55 and 2.03 respectively with the average value of 1.87. These results indicated that the applications of agribusiness</span><span lang="IN"> production</span><span lang="EN-US"> sub-systems were in the </span><span lang="IN">moderate</span><span lang="EN-US"> category. The assessment of the marketing sub-system application included five variables namely marketing scale, marketing objectives, marketing technology, market information and pricing with the following scores 1.52, 1.76, 1.41, 1.85 and 1.18 respectively; or have an average value of 1.54. </span><span lang="IN">This result</span><span lang="EN-US"> show</span><span lang="IN">ed</span><span lang="EN-US"> that the marketing sub-system has </span><span lang="IN">a </span><span lang="EN-US">moderate c</span><span lang="IN">ategory</span><span lang="EN-US">. </span><span lang="IN">Improving the production system </span><span lang="EN-US">which consisted of</span><span lang="IN"> the bookkeeping record, increase the number of rearing</span><span lang="EN-US"> scale</span><span lang="IN"> and sanitation process would improve farm productivity. Increasing marketing systems such as the application of electronic marketing would improve market efficiency. </span><span lang="EN-US">The results show</span><span lang="IN">ed</span><span lang="EN-US"> that the improvement of production and marketing agribusiness sub</span><span lang="IN">-</span><span lang="EN-US">systems </span><span lang="IN">are </span><span lang="EN-US">needed in order to increase farmers’ </span><span lang="IN">income</span><span lang="EN-US">.</span></p>