bluuebunny/crossref_metadata_2025 huggingface dataset:
The Endowment Effect in China Rural Land and Property Market
Authors: Liu Tong
Published: November 2023

To evaluate how the endowment effect be the obstacle in the agricultural and property market and to find key factors which have impact on endowment effect, this article re-defined what the endowment effect is in rural-land property market, which is mainly focus on how the decision-maker establish choices and evaluates the worth of the deals they hold. Then, this paper studies the phenomenon of price preference among supply and demand-side of farmland and property market in the application of Shaanxi province. Third, this paper exams the Chengdu's villagers voluntarily and compensation of the withdrawal from rural homesteads (WRH) with the obvious conflict between supplying and demanding of urban and agricultural building land resources. Based on the re-definition and main applications, this paper indicates that the key factors which affect the endowment effect includes emotional ties, degree of substitution of goods as well as products, income levels, price preferences on the demand sides as well as supply sides of the land market, perceived risk evaluation of future income situation, forecasted risk of the stability of the rural land property rights, the labour situation among various types of farmers, age, membership in cooperatives and whether there is a local intermarriage or not. This paper will also critically examine how endowment effect influence supply and demand relationships in the land and property markets, how the government might issue directives or create policies to support or discourage endowment effect in the farmland market and how to establish the innovation of "three rights of separation" in the land market. The potential remedies and suggestions are provided.
Examining User Viscosity in the Mobile Gaming Market: A Case Study of Mihoyo
Authors: Yang Chaoyue
Published: November 2023

Although the mobile game industry is still growing, its rate has gradually slowed. Due to the background of the Chinese mobile game license crunch, mobile game companies need to adapt their production models and focus on improving user retention. This report begins with a basic introduction to the current situation of the mobile game industry. It then analyzes existing research on user retention and uses Mihoyo as a case study to explore why its user retention rates are higher than other companies. The report provides a reference for other mobile game companies through this case study. The study found that Mihoyos competitive advantage in user retention comes from its high-quality products and engagement with platforms that target the same audience. In addition, Mihoyos game development approach, which focuses on building intellectual property (IP), encouraging user-generated content, and creating a solid community that fosters a game-creator-player relationship, are also critical factors for its success. Other mobile game manufacturers should focus on improving game quality, carefully selecting partners, developing IP across multiple industries, and actively engaging with users.
Analyzing Competitive Strategy and Cultural Integration of MihoYo: Takes Genshin Impact as an Example
Authors: Ma Haiqing
Published: November 2023

With the development of Internet technology, the disappearance of the domestic traffic dividend, the intensification of market competition, the huge space for overseas market development, and the tightening of the policy on version numbers in 2018, forcing game manufacturers to turn to overseas markets on a large scale, the game has set off a boom at sea. As a cultural power with 5,000 years of civilization, China has continued to promote Chinese culture overseas, with its comprehensive national strength and international influence. In this context, the trend is for games and culture to go abroad, and MihoYo's product, Genshin Impact, has become an excellent case study. By understanding the background of MihoYo, analyzing its competitive strategy, and analyzing how its game Genshin Impact integrates Chinese culture through specific cases, we explore how MihoYo has achieved both fun and culture abroad and provide a reference for companies who want to accomplish both Chinese game and culture abroad.
Research on the Application of Artificial Intelligence and Cloud Computing in New Retail Models -Take Amazon as Example
Authors: Zhao Yifan
Published: November 2023

AI and cloud computing have been controversial since the very beginning of the concept. The technical features of AI and Cloud Computing combined with the business make the business more efficient and effective. Many top listed Companies realized the potential value of AI and Cloud computing could help the development of the company to earn a profit. But the application of AI and cloud computing are few and immature, and lots of companies see this opportunity. In other words, who first control AI and Cloud computing is the winner in fierce competition. Amazon, the world's most influential e-commerce company, proposed the idea of unmanned convenience store operations in 2015 and started researching and launching Amazon.Go under the competition of AI and Cloud Computing, an innovative but unsuccessful checkout-less convenience storethe birth of Amazon. Go attracted many investors, and other companies, whether e-commercial or tra-ditional retailers, begin imitate Amazon.Go. With the gradual application of AI and cloud computing in the commercial sector, Amazon.Go is set to become the future of conven-ience stores.
Analysis of Consumer Decision-making from the Perspective of Anchoring Effect
Authors: Zhou Xiaobo
Published: November 2023

The anchoring effect is a kind of heuristic deviation. When people make judgments about someone or something, they are easily dominated by the first impression or the first information, which is like an anchor sinking into the sea to fix people's thoughts somewhere. This paper analyses the fluctuation of inflation rate, the reduction of interest rate, and the change of COVID-19 policy in China in recent years. Consumers' price preferences are anchored by past prices, which prevents them from accurately predicting future price changes. If consumers believe that prices will remain the same in the future, they will use the current price as a benchmark for future prices, and they will base their consumption decisions on this price. However, if the price changes in the future, consumers will be priced wrong, so they will make wrong consumption decisions. Because of the anchoring effect, people have impulsive consumption, retaliatory consumption, and conservative consumption. In order to reduce the negative impact of the anchoring effect on the economy, this paper suggests that people should be fully aware of the market price, make reasonable expectations of inflation, avoid impulse consumption and retaliatory consumption.
Limited Rationality in a Cognitive Framework: Behavioral Economic Analysis Based on Consumption and Investment Phenomena
Authors: Hu Sihao
Published: November 2023

Consumption and investment are essential decision-making processes in the daily life of people, as well as key indicators of social and national economic progress and regulation. The irrational behaviors and anomalies that emerge in the market nowadays have broken through the conventional assumptions and interpretations of rational economics, therefore, clarifying the underlying logic and fundamental principles of these phenomena is of considerable reference value for the judgments people make in manufacturing and living. Drawing on the framing effect theory of behavioral economics, this study will unpack the potential impact factors rooted in behavioral decision making by incorporating the perspectives of self-framing, sentiment, intertemporal decision making and risky decision making. According to the core findings of the framing effect, the study will progressively expand to the self-framing description framework and specific emotion elicitation constructed on its basis, and then integrate the promotional framing, intertemporal decision-making perspectives to refine the comprehensive analysis of irrational behavior.
Research on the Optimization Path of Eco-leadership Based on the Beauty Industry
Authors: Yan Shirui
Published: November 2023

People's aesthetics and tastes have changed with the progress of time and culture. People are constantly influenced by new things, technologies, and ideas, and the pursuit of beauty has increased. However, the beauty industry is currently facing natural resource and ethical dilemmas. Eco-leadership, focusing on environmental and social sustainability, can solve the current dilemmas and help maximize corporate benefits. This paper contributes to the application of eco-leadership in the beauty industry. The case study approach is used to analyze the application of eco-leadership in some leading beauty companies: the body shop, L' Occitane, Natura & Co, and KIKO. These companies are highly recognizable brands in the beauty industry, have a considerable market share, and their products lead to consumer buying behaviour. It is concluded that the beauty industry requires brand leaders to invest in environmental sustainability and social contribution. The strategies related to eco-leadership are suggested to mainly focus on animal testing, recyclability and availability of packaging, energy, and water management, and research into eco-technology.
Study on Financial Competitiveness of Listed Companies in New Energy Vehicle Industry BYD as an Example
Authors: Dai Lucun
Published: November 2023

As the environmental problems are becoming more and more severe, people attach more importance to environmental protection, boosting the heat of new energy cars. BYD takes the trend and becomes one of the leading companies in the new energy vehicle industry. This passage will take a deep look into BYDs financial data and develop a ratio analysis of the company. First, it will use the data from its financial reports from five years (2017-2021) to calculate its ratios in the four aspects: solvency, profitability, operating capacity, and growth capabilities. Compared according to the timeline, the companys changes are clearer. The trend of increasing or decreasing is shown directly. Then it will use the data in 2021 to compare to the average of the industry, locating the company itself in the industry. By doing the comparison, as BYD is expected to perform better than the average as it is one of the leading companies, whether BYD needs improvement is demonstrated. This research can offer a view of BYD in the new energy vehicle industry, with an analysis of how it behaves and how to improve.
Analysis of Tesco's Financial Status Quo Based on Financial Ratio Analysis
Authors: Li Sucheng
Published: November 2023

Financial ratio is an intuitive reflection of a company's profit acquisition status and an important evaluation indicator of its management ability. It is an important basis for other investors to invest in the company, and it is also an important driving force for the company to achieve long-term development. Therefore, this article uses the financial ratio analysis method to analyze the financial indicators of TESCO. To identify the problems that exist in the development of TESCO, a retail giant. Therefore, by analyzing various calculated values and proposing corresponding countermeasures, TESCO can promote good development in the future. And through the analysis of representative retail enterprises. To analyze similar companies in the world retail industry and provide data recommendations and improvement plans. This article draws conclusions through the analysis of financial statement data. Based on the conclusions, analyze the current situation and development status of TESCO Company. From analyzing the brand to analyzing the entire market. Through a series of analysis, consumers can identify potential opportunities and risks in this industry, thereby obtaining long-term benefits.
Financial Analysis on Air China Limited
Authors: Ma Jiayi
Published: November 2023

The outbreak of COVID-19 has caused a significant decline in the aviation service industry's operating conditions due to the decrease in people's travel volume. This study conducts a fundamental performance analysis of Air China, in comparison with China Southern and China Eastern Airlines, using critical accounting analysis and data disclosed in the 2021 annual financial statements. The analysis includes liquidity, solvency, efficiency, and return on investments, providing a measurement of the potential of Air China in the Chinese civil aviation industry in the post-pandemic era. The study provides suggestions for investors based on the value of Air China. The results of the analysis show that Air China has maintained good liquidity with a current ratio of 0.51, indicating that the company can meet its short-term liabilities. Solvency analysis indicates that the company has a debt-to-equity ratio of 1.05, which is lower than China Southern and China Eastern Airlines, indicating that Air China has less financial risk. The efficiency analysis shows that Air China has a better asset turnover ratio than its peers, indicating better management of its assets. Return on investment analysis indicates that Air China has a better return on equity than other two competitors, indicating a higher potential for investor returns. Overall, the study suggests that Air China has the potential to perform well in the Chinese civil aviation industry in the post-pandemic era. Investors should consider Air China as a viable investment option, given its good liquidity, solvency, efficiency, and return on investment.
The Dynamic Interplay of Market Forces and Human Behavior: A Critical Review of Efficient Market Hypothesis and Behavioral Finance
Authors: Gu Gaoyuan
Published: November 2023

This literature review offers a comprehensive examination of the Efficient Market Hypothesis (EMH) and Behavioral Finance, as well as their respective implementations in the realm of stock markets. The EMH asserts that financial markets are efficient and that prices accurately reflect all available information. On the other hand, Behavioral Finance recognizes that individuals often make irrational investment decisions based on cognitive biases and emotions. This article explores the interplay between these theories in different applications, including information and communication technology, the stock markets efficiency and anomalies, and the Adaptive Markets Hypothesis (AMH). This review suggests that while EMH provides a theoretical framework for understanding the efficiency of financial markets, Behavioral Finance offers valuable perspectives on the constraints of logical decision-making and the impact of human behavior on market results. The Adaptive Market Hypothesis provides a third choice balancing the EMH and Behavior Finance. Overall, the article the paper presents a thorough examination of the EMH, Behavioral Finance, and the AMH, along with their respective implementations in stock markets. It highlights the importance of understanding the interplay between these theories to gain a better understanding of financial markets and make informed investment decisions.
The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce
Authors: Zhang Yixin
Published: November 2023

Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.
The Impact of Media Monitoring on Listed Companies - Take the 3.15 Gala Exposure of Aima Technology as an Example
Authors: Feng Jingyi
Published: November 2023

This paper mainly studies the influence of media supervision on listed companies, taking the 3.15 Gala exposing the irregular speed-up of Aima Technology as an example, and analyses the influence of media supervision on listed companies and its significance. Media supervision of listed companies is strong and can effectively monitor the behaviour and operation of listed companies. For listed companies, the negative impact of media monitoring may lead to a fall in the company's share price, and the investors are going to sell their stocks, which in turn triggers a crisis of confidence in the market. This incident is going to have a greater impact on listed companies in the short term and less impact in the medium to long term. So, the listed companies should take media monitoring seriously, maintain a good corporate image, enhance information disclosure and strengthen communication with stakeholders in order to improve the company's credibility and business value.
Language Art in Business Negotiations of Transnational Trade
Authors: Liu Dongyue
Published: November 2023

Trade activities between countries have become the main way of economic activities, and it is inevitable to conduct business negotiations when conducting trade activities. People usually only pay attention to the negotiation skills, but do not pay too much attention to the expression of language. However, language, tone and behavior will affect the negotiations and produce different negotiation results. Therefore, this paper studies the relationship between language expression and the outcome of transnational business negotiations by collecting real cases about the influence of language arts on the outcome of negotiations and making a specific analysis of the cases. Studies have found that cultural differences between different countries will produce different behaviors in business negotiations, the tone of the negotiation will also affect the outcome of the negotiation, and whether to listen carefully will also make the negotiating parties have different psychological feelings, and ultimately affect the success of the negotiation. Therefore, language arts play a very important role in cross-border trade and business negotiations.
An Investigation into the Reason for the Decrease of Tesla's Stock Price Despite Obtaining a Great Sale in 2022
Authors: Wang Jiabei
Published: November 2023

Tesla, a multinational automotive and clean energy company, is one of the world's most valuable companies with its CEO Elon Musk. However, in 2022, its stock price decreased by 65% although its sales and revenue went on very well. As a result, this paper tends to find out what led to this dramatic decline through literature reviews and the authors additional analysis. This paper would solve this puzzle from the following four aspects: Musks acquisition of Twitter, a less promising NEVs market, threatening changes in Teslas biggest market (China), and the increase in the interest rate in the U.S.
A Comparative Analysis of Standardized Inputs and Adaptation Innovation Strategies of Aeon Group and IKEA
Authors: Gu Xiangming
Published: November 2023

Aeon Group and IKEA, as the first foreign retail enterprises to enter the Chinese market, entered the market with the innovative competitive advantages of standardized business modes. Finally, a re-standardized business model was formed, and the chain expansion was developed. This paper studies and analyzes the development process of their localization explorations so as to explore effective ways for multinational companies to carry out long-term development of localization in China. The author summarizes and compares their respective development paths through a thorough SWOT analysis of IKEA and Aeon. Similarities lies in many aspects of these two companies, such as brand building, cooperation with locals, marketing strategies and so on. However, differences can be seen mainly through their respective ways to solve the problems due to their own existing circumstances which obeys their backgrounds. In general, both experienced standardized inputs and innovation strategies on adaptions in accordance with local policy, marketing circumstances, customer preferences and other factors are essential to these enterprises and a brand-new localized strategy is needed.
Can Tencent Music Entertainment Group's Acquisition of Lazy Audio Help It Establishes a Foothold in the Long-form Audio Market
Authors: Mei Shufan
Published: November 2023

Lazy Audio is a very successful platform in the long-form audio field which was established in 2012 and had become a leading audio book platform after many years of development. On January 15, 2021, Tencent Music Entertainment Group acquired Lazy Audio for 2.1 billion yuan. After researching the strategic goals and significance of Tencent Music Entertainment Group, the article believes that the acquisition is to gain a foothold in the long-form audio market and to supplement its own "business ecosystem" in the sound industry. The article also analyzes the strengths, weaknesses, opportunities and threats (SWOT) of the acquisition and believes that it is a successful one. After the completion of the acquisition, Tencent Music Entertainment Group needs to pay attention to the future development direction of the platform. Lazy Audio is a vertical audio book platform that has some shortcomings compared to comprehensive audio book platforms. So, in the future, it can try to transform. And Tencent Music Entertainment Group also needs to pay attention to copyright related issues, and related regulations and policies.
A Case Study on the Business Expansion Strategies of SHEIN in the US
Authors: Li Boxi
Published: November 2023

SHEIN is a recent rapid growing apparel company that mainly aim to attract the young generation customers. This paper aim to analyze the factors that help SHEIN to become such an outstanding company. What is specific contribute to their success. In the past few years, the whole world suffered from the pandemic, this prevents people from purchasing products in the physical clothes shops. During this period, as an e-commerce company, SHEIN gained many customers by using multiple strategies. SHEIN also had encountered some obstacles, which include frequently being sued by designers that SHEIN is plagiarizing their pieces without authorization. Moreover, many environmentalists accused SHEIN of producing too much virgin polyester and left the waste undisposed. The reported of long working hours of workers and standardless outsourcing manufacturers led the consumers and media to concern about the working condition of workers and the quality of clothes. To solve these problems, this paper suggests that SHEIN could hire young designers to provide original products. Stricter rules on factories need to be set to make sure that the wastes are properly disposed. SHEIN could also limit outsourcing manufacturers. Under such condition, the working hours and the condition of the factories could be regulated easier.
Legal Issues Arising from Comcasts Acquisition of DreamWorks and Oriental DreamWorks
Authors: Shen Vivian
Published: November 2023

Comcast Corporations acquisition of DreamWorks Animation SKG Inc. in 2016 presents a case study of the legal complexities involved in the merger and acquisition legal framework in the United States and China. This paper explores the different aspects of this acquisition, including antitrust regulations, cross-border legal issues, minority shareholder rights, intellectual property management, and post-acquisition integration. Antitrust concerns and foreign regulations, such as Chinas Anti-Monopoly Law, play a significant role in this case which highlights the necessity of compliance with regulatory frameworks to avoid penalties and legal disputes. The importance of protecting minority shareholders' rights in an acquisition is demonstrated by the lawsuit filed by AACERS against DreamWorks CEO Jeffrey Katzenberg. The need for transparency, fairness, and fulfilling fiduciary duties is crucial to mitigate the risk of legal conflicts. This paper also includes the transaction of intellectual property assets. Evaluate the post-acquisition integration procedure, including management restructuring, marketing strategy, and layoffs, with a focus on the necessity of dispute resolution and maintaining compliance with the relevant laws and regulations. Overall, the acquisition of DreamWorks Animation shows some valuable insights and experiences of the legal complexities of an acquisition that involves a cross-border company. Companies can accelerate the acquisition process and integrate smoothly after the acquisition by carefully considering these legal complexities before making the deal.
Technology Innovation, Financing Risk and Control in Small and Medium-Sized Enterprises Supply Chain
Authors: Kong Deqi
Published: November 2023

With the development of supply chain finance, micro and small enterprises can effectively solve their financing difficulties and improve the flow of funds in the supply chain. This paper reviews the work done by past research in solving the financing problems of MSMEs, credit risk assessment and control, and the development of new technologies in supply chain finance. It discusses how technology affects the efficiency and security of supply chain finance and takes small and medium-sized enterprises as carriers to carry out a broader theoretical analysis of risk control and assessment. At the same time, the paper analyses the application of currently popular and advanced technologies, such as blockchain, artificial intelligence, and the Internet of Things, in solving the financing challenges of SMEs. In addition, the paper discusses and compares the risk assessment and control of micro and small enterprise financing and supply chain finance risk control and proposes corresponding solutions and models.
Chinas Employment Market during Covid-19 Pandemic: Stylized Facts, Policies and Prospect
Authors: Xie Yixuan
Published: November 2023

With the outbreak of COVID-19, the world labour market had been seriously affected, especially in China. This essay is written aims to analyse reasons that give rise to various types of unemployment by elaborating specific economic phenomenons relating to them and the possible government policies that can relieve the difficulties of employment. From discussing the general trend of the market behavior and the problems derived from it, on the whole, consequence caused by frictional unemployment has the biggest scope. The research significance of this essay is to offer a better understanding of factors that play a vital role in creating the unemployment. In this way, knots of the matter are able to be distinguished clearly, which is beneficial to help government to design a more appropriate policy. Generally speaking, statistics during this pandemic depicts a relatively low rate of occupational mobility in China and the monotony of major industries. To alleviate the situation, government should pay attention to the training of reemployed labour such as providing a short stern schedule suitable for actual circumstances. In the meantime, a readjustment on the market to improve the efficiency of resource exploitation should also be taken into account.
Evaluation of the Effectiveness of NHS under the COVID-19 Pandemic
Authors: Jeremy Yu
Published: November 2023

When the COVID-19 pandemic hit the UK in 2020 and brought UKs economy into recession, the high budget burden of NHS and its insignificance in stimulating the economy make people start to question the effectiveness of the annual high government spending on NHS. This paper uses online databases, basic economic theories, and case studies to evaluate the effectiveness of NHS during the COVID-19 pandemic. After analyzing the pros of cons of high government spending on NHS, the paper gives potential adjustments to the current policy. It is found that the high government spending on NHS had led to a spike in the budget deficit and caused a reduction in potential long-term economic growth and credibility rating. Meanwhile, the impact of the spending as an expansionary policy turns out to be ineffective due to the low multiplier effect under the pandemic. NHS did promote equity but meanwhile brought the overconsumption of medical resources. NHS increases the life expectancy of UK citizens but at a decreasing rate. To reduce the adverse impacts and thus expand the effectiveness of NHS, the paper suggests that the government should shift its focus from the purchase of medical resources to investment in the research and development of healthcare; the government should wait for the MPC to increase in order to achieve a greater multiplier effect or just simply use monetary policy as an alternative; and the government should quickly improve the guidelines for medical treatment and punish those who abuse medical resources.
Addressing the Reform of Corporate Supply Chain Based on Industry 4.0
Authors: Zhang Jiahao
Published: November 2023

With the advent of the Industry 4.0 era and the emergence of new equipment and technologies, many corporate supply chains are seeking the right and appropriate path to change in the Industry 4.0 environment. By analyzing the current state of research, this paper identifies how the right changes in corporate supply chains still need to be addressed under the influence of Industry 4.0 and examines the development of supply chains in recent years through a case study approach. The main objectives of this paper are to introduce the technologies associated with Industry 4.0; to analyze the impact of Industry 4.0 on corporate supply chains; to explore the prospects for supply chain development, to analyze how corporate management can be improved; and to make relevant recommendations.
Israel: How Does the Economic Miracle Able to Happen?
Authors: Chang Juiyu
Published: November 2023

This paper primarily discusses the policies implemented by the Mapai party and the Likud party during Israel's economic transition from the statism stage to the neoliberalism stage. The study focuses on the impact of these policies on the economy and investigates how economic conditions influenced political decision-making. Israel has experienced significant economic changes since its founding in 1948, including periods of heavy state intervention in the economy, followed by a shift towards neoliberal policies in later years. To better understand these developments, this study analyzed 23 articles selected from the CNKI database, with a particular focus on the Israeli Economic Stabilization Plan of 1952 and the establishment of the Israel Development Bank in 1954. By examining the content of these articles, the study aimed to identify the effects of these policies on Israeli society and economy. The results provide valuable insights into the historical context and consequences of the policies enacted by both the Mapai and Likud parties, as well as the evolving relationship between politics and economics in the country throughout this transformative period.
Luckin Coffees Digital Transformation: Case Study on the Impact of Digitization in the Coffee Industry
Authors: Han Yuanfang , Liao Jingyuan , Song Wuman
Published: November 2023

This paper examines the impact of digitalization on corporate competitiveness and analyses the digital transformation strategy and implications of the Chinese coffee chain Luckin Coffee as an example. The business model of Luckin Coffee is a new retail model based on new technology. Services are delivered through a mobile app and a network of shops, and goods are sold through third-party digital payment platforms or coupons purchased within the Luckin app, for example. Luckin Coffee's mobile app provides end-to-end customer service, including marketing, customer acquisition, customer management, and billing processes. The research in this paper finds that Luckin Coffee has successfully rebuilt its brand reputation through digital transformation, which has implications for the digital transformation of companies, and that other companies can learn from Luckin Coffee's marketing model and create their own unique and efficient operational models. However, there are some limitations to this paper's research. Companies should improve their digital transformation strategies according to their circumstances and pay more attention to the importance of digital transformation for competitiveness.
The Current Development Condition and Suggestions of Aerobics in China
Authors: Guo Jia
Published: November 2023

Aerobics, which originated in 1968, is a sport that includes gymnastics, dance, music, fitness and entertainment. In recent years, the development of aerobics in China has been a lot of progress than before, but there are still some shortages among it and aerobics is still a long way from being as popular as sports such as basketball. Therefore, the theme of the paper is the current development condition and suggestions of aerobics in China. The research method of the paper is Literature Survey Method, through finding literatures on different websites to acquire data and conclusions. The research found that China did not put much energy on aerobics so that the participants are few and specific and the teaching method is simple. Besides, aerobics does not have the chance to show on big events such as Olympics, which decreases the popularizing method of aerobics. The suggestion is that aerobics lessons should be set on a larger platform and improving the teaching methods.
2008 Financial Crisis and Systemic Risk Regulation
Authors: Chen Hesheng
Published: November 2023

During the post-pandemic era, whether Covid-19 will cause a financial crisis is one of the key issues. Some research are done about the relationships between the Covid-19 crisis and the 2008 financial crisis, but there still exists much blank about mechanics and explanations in this field. This paper first focuses on the 2008 financial crisis, analyzing key factors attributing to such a serious financial crisis, giving suggestions in response to factors found, and then comparing the 2008 financial crisis to the Covid-19 crisis to give some warnings. In the course of analyzing key factors, this paper concludes with previous research and uses the game theory model to show why the policy of the government is indispensable. As to give responses, this paper takes the Dodd-Frank Act and Basel III for example to show how people deal with key factors found before and then gives some supplementary suggestions. The conclusion of this paper is that the 2008 financial crisis was the result of constantly aggressive monetary policy and peoples lack of awareness of risks and proper regulation. The by comparing the Covid-19 crisis and the 2008 financial crisis, this paper thinks the Covid-19 crisis wont be serious if the Fed is careful about constantly aggressive monetary policy and the government strictly implement policies like the Dodd-Frank Act and Basel III.
Expanding Access to Higher Education: The Case for Using Minority Quotas or Reserves to Increase Diversity
Authors: Wang Yanbing
Published: November 2023

This project report aims to explore the use of minority quotas or minority reserves as a means of increasing diversity in university admissions and widening access. The report provides a critical review of the literature on this topic, outlines the benefits and drawbacks of using quotas and reserves, and presents a mathematical model which introduces a fairness constraint to the Men-proposing Deferred Acceptance (DA) Algorithm to address the issues of underrepresented minority groups and promote diversity in the college admissions process. The model is used to match students and schools in a way that maximizes diversity while maintaining fairness and efficiency. This report provides proof and computational results to demonstrate the effectiveness of our approach. The report draws on Alvin E. Roth's The Art of Designing Markets to underscore the importance of designing effective market mechanisms that address the challenges of diversity and equity in university admissions. The report concludes that minority quotas and reserves can be effective tools for promoting diversity and social justice in higher education, but that they must be implemented carefully and in conjunction with other policies aimed at addressing structural inequalities.
Using the 4Ps Theory and SWOT to Analyze the Lululemon Marketing Phenomenon
Authors: Wang Sinyi
Published: November 2023

A successful marketing campaign is about building a large marketing network and using the brand culture and putting the product into the consumer's consciousness through marketing. Lululemon's success in the highly competitive sportswear market is due to its unique products and excellent marketing. By analyzing Lululemon's 20 years of experience in community marketing, this article attempts to provide a guideline for start-up brands trying to build a community. This essay is based on a literature analysis using SWOT and 4P analysis on whether Lululemon should enter the Chinese market and the brand marketing strategy of Lululemon in the Chinese market. The results show that entering the Chinese market can bring huge benefits to Lululemon, which has adopted brand marketing strategies such as DTC (direct to consumer) and KOL (key opinion leader) in China. Lululemon also has some significant issues, such as quality control. It is suggested that Lululemon could establish a good relationship with the manufacturer or vertical merger backwards to have greater control over the production chain.
The Development of Internet Finance in China under the Background of Digital Economy
Authors: Li Meiyi
Published: November 2023

Internet finance is a financial operation mode in the network era, which is produced to meet the requirements of the fast-developing e-commerce, and has been widely popularized throughout China. This paper mainly studies the development path of China's Internet finance under the background of the digital economy. This paper presents a thorough analysis of the growth of Internet finance based on the examination of big data technologies. This study reveals that one of the crucial avenues for market growth is now big data technologies and plays a key role in the development of Internet finance. In the future, it can be further developed from the directions of user portrait, risk control system and Internet finance industry chain.
In Which Fields Can Chatgpt Create Business Value?
Authors: Zhu Anqi
Published: November 2023

With the continuous development and popularization of artificial intelligence technology, ChatGPT, a large language model, has become an important tool for many enterprises and organizations to achieve automation and intelligence. ChatGPT interacts with users through natural language processing by providing various services such as intelligent customer service and question-answering. This article aims to explore the fields in which ChatGPT can create business value. The study first introduces the basic concepts and working principles of ChatGPT. Next, it reviews existing literature on the applications of ChatGPT in various fields, highlighting its unique characteristics and development trends. The disruptive characteristics of ChatGPT when compared to other natural language processing technologies are also analyzed. Furthermore, this study conducts an in-depth analysis of the potential value and applicability of ChatGPT in the fields of customer service, writing, and data integration. The results indicate that ChatGPT has the potential to create significant value in these areas. Finally, some challenges and problems faced by ChatGPT in terms of misinformation and laws are discussed and put forward some suggestions to deal with these challenges, such as improving ChatGPT's technology, making more reasonable and comprehensive laws and so on. In conclusion, ChatGPT is a valuable tool in areas such as customer service, writing, and data integration, and its potential for creating business value should not be overlooked.
Empirical Study on the Impact of Hebei Province's Water Rights Policy on Rural Revitalization
Authors: Wang Zijiao
Published: November 2023

Establishing water rights-related policies encourage agricultural producers who cover land to save water to benefit. On this basis, the paper discusses whether the welfare of agricultural practitioners can be improved but does not provide possible empirical suggestions for subsequent rural revitalization policies. This paper is related to the water rights policy. The empirical results of the migration of rural residents using the dual difference method show that the establishment of water rights-related policies in Hebei Province has not significantly reduced the speed of the rural population's urban migration, indicating that the willingness to migrate is still strong, and the overall welfare in the countryside is still lower than the overall welfare in the city. On the basis of empirical evidence, the deficiencies and improvement suggestions in the specific implementation of water rights-related policies are put forward.
The Dilemma and Way Out of Real Estate Groups under Covid-19
Authors: Li Yujia
Published: November 2023

In retrospect, the Covid-19 hit the global economic hard. As a core industry, real estate also experienced a terrible loss. This paper is aimed to reflect the practical situation affected by the epidemic, taking two typical enterprises as examples on behalf of the whole real estate industry to provide relevant ex-perience in case that if the similar emergency happens in the future. By recit-ing some essential statistics (asset-liability ratio and EBITDA etc.) during 2019 to 2022 and analyzing the fluctuations, it is obvious that this epidemic caused a big shock to these companies. The sales amount and investment de-clined considerably, leading to a fall in companies gross profit and equity. Apart from that, the cash flow also suffered some influences for the delayed inflow, adding risk to the debt structure. Other factors like the shortage of materials and blocked expansion as well as land acquisition also contributed to the dilemma. The business conditions in three four years were not very promising. The companies should adopt effective measures in terms of funds management, shareholding structure, financing structure and inventory supervision.
Research on the Walmarts Successful Application of Supply Chain Management
Authors: Fu Hanting
Published: November 2023

Walmart's success in supply chain management and its specific technologies for its application, and its business has been greatly benefited by supply chain management. The research method of this article uses literature reference hair, that is, the search and review of related literature. This article proposes that Walmart's successful application of supply chain management has improved its own development. Even Walmart played a role in promoting the supply chain managements evolution. This article's founding proves that the reasonable application of supply chain management is one of the important reasons for Walmart's success. In the future business development, other companies should learn from Walmart's experience in supply chain management to help their economic development.
Research on the Inflation and Unemployment under COVID-19 and Ukraine Conflict
Authors: Tao Jiaying
Published: November 2023

The global economy has been under a lot of stress and volatility since the COVID-19 virus broke out in 2020. The Russian-Ukrainian war that broke out in early 2022 not only escalated regional tensions but also brought more instability factors to the global economic development in the post-epidemic era. A symbiotic system of various nations has been created by the growth of economic globalization, and because the industrial, supply, capital, and service chains are all intertwined and have a strong linkage effect, the financial effects of emergencies like epidemics and wars will be greater. This article examines the development of the world economy under the dual impact of the epidemic and local wars through the analysis of major economic indicators of the United States, the European Union, and China from 2019 to 2023, including GDP, unemployment, and inflation. In addition, we will systematically analyze the monetary policies adopted by the three countries in response to economic shocks, evaluate their effects, and predict future economic development trends.
Analysis of Huaxing Yuanchuang M&A Based on PEG and EVA Valuation Model
Authors: Cheong Kaman , Guo Fanrui , Lu Jinshi
Published: November 2023

In the process of expanding operations, enterprises often encounter bottlenecks in terms of capital, technology, management, and other aspects. In order to tackle these problems, enterprises often choose to issue bonds, go public, mergers and acquisitions, etc. to expand their production and business scope, update management models, and improve their competitiveness. Due to the short introduction of the merger and acquisition mechanism, the analysis and research of mergers and acquisitions by various enterprises are relatively shallow, and the success rate of mergers and acquisitions by Chinese enterprises is low. This study conducts a research and analysis on the first merger and acquisition case on the Science and Technology Innovation Board, i.e., the case of Huaxing Yuanchuang's acquisition of Olyto. Based on PEG and EVA valuation models, it analyzes the motivation and results of Huaxing Yuanchuang's acquisition of Olyto's business behavior. By valuing and comparing the stock price of Huaxing Yuanchuang before and after the merger and acquisition behavior, the conclusion that the merger and acquisition behavior is not successful is drawn. Research has found that under the PEG valuation model, the stock price of Huaxingyuan Chuang after the merger is slightly overvalued, while under the EVA valuation model, the stock price is greatly underestimated.
Analysis of Different Phenomena in Financial Cycles
Authors: Guan Zijun
Published: November 2023

This paper investigates the phenomenon of financial cycles, charting their history from the early modern period to the present. Financial cycles are repeating patterns of credit and investment expansion and recession. It has also had a huge impact on the economic histories of numerous countries. This essay begins by defining financial cycles and offering an outline of some of the important cycles that have happened throughout history, such as the subprime mortgage crisis and the East India Company. The essay then delves into the relationship between credit and financial cycles, suggesting that credit booms can fuel economic expansion and asset bubbles while simultaneously causing social instability and catastrophes. The paper also explores the influence of financial cycles on different countries, concentrating on the experiences of 18th-century Europe, as well as the United States and China in recent years. The article illustrates via these case studies that financial cycles may have deep and long-lasting consequences on economies and that understanding their dynamics is critical for policymakers and investors alike.