INTEGRATIVE APPROACH AND CLUSTERIZATION AS ELEMENTS OF EFFECTIVE TOURISM INDUSTRY MANAGEMENT IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT
Authors: OLSHANSKA Oleksandra , PUZYROVA Polina , SHEVCHENKO Oleg 
Published: July 2024

THE PURPOSE OF THE SCIENTIFIC ARTICLE is to study the meaning and application of effective management of the tourism industry in the context of sustainable development using an integration approach and clustering. RESEARCH METHODS. The article used such scientific general economic methods as the method of grouping and classification, the method of structural and logical analysis, the graphical and tabular method, etc. PRESENTING MAIN MATERIAL. The integration approach and clustering acquire key features as elements of management of the tourism industry in the conditions of sustainable development, where the integration of various sectors, such as the hotel business, transport, cultural events and others, create a comprehensive and balanced tourism product. Clustering allows combining similar regions or services for joint development. Application of these approaches will improve competitiveness and ensure effective use of tourism potential. An integrative approach to the management and development of the tourism industry can be a powerful tool for creating a holistic and effective environment. This means the joint action of various stakeholders, such as government bodies, local communities, businesses, and even non-profit organizations. Clustering of tourism development contributes to the effective use of resources, increasing competitiveness and creating a sustainable tourist destination. An integrative approach to the management and development of the tourism industry consists in close cooperation of various stakeholders and sectors, as well as in taking into account the interrelationships between various aspects of tourism. Key elements of the integration approach in the tourism industry include: industry integration; local integration; technological integration; cultural integration; sustainability and responsible tourism. The peculiarity of tourist clusters is that they contribute to increasing the attractiveness of the region for tourists, increase the quality and variety of tourist services, and contribute to the growth of the economy and the creation of new jobs. In Ukraine, the concept of an integrative approach to the management and development of the tourism industry is key to creating a sustainable and competitive tourism system.CONCLUSIONS. Because of the study, it was found that the integration approach and clustering could be key elements of effective management of the tourism industry in terms of sustainable development. It has been established that an integrative approach involves cooperation between different stakeholders in the industry to achieve common sustainable development goals, which may include the exchange of information, resources and joint projects. It has been proven that clustering can help to group tourism enterprises and regions according to common characteristics or goals, which contributes to more effective management of resources, development of joint marketing strategies and increased competitiveness. It has been established that together these approaches can contribute to the creation of a more sustainable and efficient tourism industry, contributing to economic growth and the preservation of natural and cultural resources. It has been proven that the concept of an integrative approach to the management and development of the tourism industry of Ukraine includes a number of key aspects that contribute to the joint activities of various interested parties, namely: strategic planning; creation of tourist clusters; infrastructure development; marketing and promotion; education and training; protection of nature and cultural heritage; public participation; monitoring and evaluation. It has been established that the integration approach and clustering as elements of effective management of the tourism industry in conditions of sustainable development require close cooperation between government bodies, business, the public and other parties in order to create an integrated and sustainable tourism system in Ukraine. KEYWORDS: integration approach; clustering; effective management; tourism industry; sustainable development; tourism product; competitiveness; tourism potential; tourism cluster; concept; tourism system.