bluuebunny/crossref_metadata_2025 huggingface dataset:
DEVELOPMENT OF INNOVATIVE MARKETING STRATEGIES AGAINST THE BACKDROP OF INTERNAL MIGRATION CAUSED BY THE HOSTILITIES
Authors:   Poltava State Agrarian University, Dyadyk Tetiana , Danylenko Viktoria ,   Poltava State Agrarian University, Mykhailenko Halyna ,   Poltava State Agrarian University
Published: November 2024

The article discusses internal migration (caused by hostilities), which is a complex and multifaceted phenomenon that can significantly affect the marketing strategies of enterprises. This aspect requires a detailed analysis in order to understand its impact and identify strategic opportunities. The main problems of IDPs in Ukraine and ways to solve them, key aspects of the impact of internal forced migration and armed conflicts on food security and marketing strategies were considered. Internally displaced persons in Ukraine are an acute social problem caused by the armed conflicts in the east of the country and the full-scale invasion of russia in 2022. Thousands of Ukrainians have been forced to leave their homes to seek safety in other regions. This forced displacement has created many problems that need to be addressed immediately through joint efforts of the state, civil society and international organisations. Analysing the needs and preferences of new market segments created by internal migration, enabling companies to develop products and services that best meet the needs of these consumer groups. The opportunities arising from internal migration, including the emergence of new market niches and business development opportunities, are explored. The analysis of these aspects has allowed us to understand the nature of the impact of internal migration on marketing strategies and to develop effective approaches to adapting businesses to new conditions. It is shown that these challenges can pose serious threats to the lives and well-being of migrants and the local population. The importance of developing innovative marketing strategies based on the analysis of the impact of internal migration and changes in consumer behaviour is considered. The potential of new market segments and strategies for adapting to them is identified. The article also considers the aspects of food security in the context of migration and conflict, showing how marketing can play an important role in overcoming these challenges by helping to inform the public, support local producers, stimulate demand for healthy products and attract innovation in the field of food security.
VIRTUALIZATION OF TRADE ENTERPRISES’ BUSINESS PROCESSES IN FINANCIAL-ECONOMIC SECURITY MANAGEMENT SYSTEM
Authors:   Admiral Makarov National University of Shipbuilding, Kurbatov Oleksandr
Published: November 2024

This article presents a comprehensive study of the virtualization of business processes within trade enterprises, highlighting its critical role as a key element in the financial and economic security management system. The research focuses on the methods of virtualization of business processes and their impact on enhancing the operational efficiency and flexibility of managerial decisions. Through a thorough analysis of relevant scientific literature, the study systematically categorizes and generalizes various methods of business process virtualization. The findings of the study reveal that the implementation of virtualization in business processes significantly improves the speed and adaptability of management decisions, which is crucial for maintaining competitiveness in the fast-paced business environment. Furthermore, the research demonstrates that virtualization helps reduce costs associated with the processing and storage of information, thereby optimizing financial flows within the enterprise. By streamlining these processes, virtualization contributes to an overall increase in the efficiency of trade enterprise management, enabling these businesses to operate more effectively in a challenging economic landscape. In addition to these operational benefits, the article explores the broader implications of business process virtualization for the financial and economic security of trade enterprises. It discusses how virtualization can lead to more robust risk management practices by providing enhanced control and oversight over financial operations. The study also considers the potential challenges associated with virtualization, such as the integration of new technologies into existing systems and the need for continuous adaptation to technological advancements. Overall, the article emphasizes that virtualization is not just a technical innovation but a strategic tool that can drive significant improvements in the management of trade enterprises. By adopting virtualization, businesses can achieve greater operational efficiency, reduce costs, and enhance their financial and economic security, ensuring long-term sustainability in an increasingly digital economy.
STRUCTURAL ANALYSIS OF BEST PRACTICES IN ENERGY INNOVATION TRANSFER: PRACTICAL CASES
Authors:   Sumy State University, Opanasiuk Yuliia , Matvieieva Yuliia ,   Sumy State University, Peleshchenko Yaroslava ,   Sumy State University
Published: November 2024

In the contemporary global context, energy innovations are increasingly recognized as crucial tools for fostering sustainable development and mitigating environmental impacts. However, the transition of these innovations from research to practical implementation within the energy sector presents significant challenges. This study delves into the complexities of transferring energy innovations by conducting a comprehensive analysis of best practices and strategies to uncover the most effective approaches for their integration into the energy industry. The paper systematically examines various factors influencing the success of energy innovation transfers, including economic, technical, social, organizational, political, and legal dimensions. Several critical issues have been highlighted through an in-depth assessment of the current landscape and identifying key barriers to adopting energy innovations. These include technical constraints, economic barriers, social influences, regulatory challenges, and technological risks. Building on this analysis, the study offers tailored recommendations designed to enhance the energy innovation transfer process. Notably, the research identifies Sweden and Germany as exemplary nations in this domain, showcasing advanced strategies that could be adapted to domestic contexts, particularly in regions with similar challenges and opportunities in the energy sector. The findings of this study lay the groundwork for developing a comprehensive strategy to advance the adoption and implementation of energy innovations. Such a strategy is vital for ensuring sustainable growth and minimizing the environmental impact of energy production and consumption. The insights from successful cases in Sweden and Germany provide a valuable reference for shaping future policies and practices in other countries, including Ukraine, where applying this knowledge could address existing barriers and leverage potential opportunities for the energy sector’s development.
Habilidades complejas de lectura en el posgrado. ¿Formación o disonancia?
Authors:   Universidad de Guadalajara, Peredo Merlo María Alicia
Published: November 2024

En México, la lectura y escritura son una preocupación constante en el contexto educativo por las repercusiones que su manejo tiene tanto en el desempeño de todos los niveles escolares como en las prácticas sociales. En ese sentido, esta es una aportación valiosa y original en tanto que va dirigida al nivel más alto de la pirámide educativa; trata de impactar en estudiantes de posgrado que, pese a lo adelantado de su escolarización, presentan aún problemas para incorporar en sus trabajos de investigación estrategias lectoras de análisis y síntesis que les permitan recuperar las ideas sustantivas de un texto y plasmarlas de manera propia en un nuevo texto escrito.
Synthesis of Hexamethyltrisiloxanediol and 1,1,3,3,5,5,7-Heptamethyl-7-phenylcyclotetrasiloxane on Its Basis
Authors:   Enikolopov Institute of Synthetic Polymeric Materials, Russian Academy of Sciences, ul. Profsoyuznaya 70, Moscow, 117393 Russia, Talalaeva E. V. , Koshutina K. D. , Kalinina A. A. , Muzafarov A. M.
Published: November 2024

A method for the directed synthesis of hexamethyltrisiloxanediol and 1,1,3,3,5,5,7-heptamethyl-7-phenylcyclotetrasiloxane from sodium hexamethyltrisiloxanediolate in 90% and 55% yields, respectively, is suggested.
New Method for the Synthesis of 1,3-Diallyl-1,1,3,3-tetramethyldisiloxane
Authors: Krylov F. D. , Ardabevskaia S. N. , Bezlepkina K. A. , Milenin S. A. , Muzafarov A. M.
Published: November 2024

A new method for the synthesis of 1,3-diallyl-1,1,3,3-tetramethyldisiloxane is proposed that includes several steps: the synthesis of dicellosolvoxy(dimethyl)silane by the transesterification reaction followed by obtaining allyl(cellosolvoxy)dimethylsilane from it under the action of the Grignard reagent and its condensation. The resulting product was characterized by 1H, 13C, and 29Si NMR spectroscopy as well as gas-liquid chromatography. The yield of the product was more than 90%, its purity was 99%.
olymethylsilsesquioxane Oligomers as Ecologically Friendly Binding Agents for Particle Boards
Authors:   Enikolopov Institute of Synthetic Polymeric Materials, Russian Academy of Sciences, ul. Profsoyuznaya 70, Moscow, 117393 Russia, Litvinov E. A. , Borisova D. M. ,   Enikolopov Institute of Synthetic Polymeric Materials, Russian Academy of Sciences, ul. Profsoyuznaya 70, Moscow, 117393 Russia,   Nesmeyanov Institute of Organoelement Compounds, Russian Academy of Sciences, ul. Vavilova 28, str. 1, Moscow, 119334 Russia, Kalinina A. A. ,   Enikolopov Institute of Synthetic Polymeric Materials, Russian Academy of Sciences, ul. Profsoyuznaya 70, Moscow, 117393 Russia,   Nesmeyanov Institute of Organoelement Compounds, Russian Academy of Sciences, ul. Vavilova 28, str. 1, Moscow, 119334 Russia, Afanasyev E. S. ,   Nesmeyanov Institute of Organoelement Compounds, Russian Academy of Sciences, ul. Vavilova 28, str. 1, Moscow, 119334 Russia, Serenko O. A. ,   Nesmeyanov Institute of Organoelement Compounds, Russian Academy of Sciences, ul. Vavilova 28, str. 1, Moscow, 119334 Russia, Muzafarov A. M. ,   Enikolopov Institute of Synthetic Polymeric Materials, Russian Academy of Sciences, ul. Profsoyuznaya 70, Moscow, 117393 Russia,   Nesmeyanov Institute of Organoelement Compounds, Russian Academy of Sciences, ul. Vavilova 28, str. 1, Moscow, 119334 Russia
Published: November 2024

The possibility of using multifunctional methylsilsesquioxane oligomers as ecologically friendly binding agents for wood chipboards is investigated. The physical and mechanical properties of the resulting particle boards are studied and compared with those of the boards containing a formaldehyde resin as a binder.
Implementasi Kegiatan Kampus Mengajar Angkatan 7 dalam Proses Pembelajaran Peserta Didik di SD Negeri Ciharashas
Authors: Kastrena Ervan , Ramadhan Rida Restu , Jalaludin Resha Robiatul Addawiyah , Putri Riesky Aulia Septiana , Adilah Dhiya Nada , Azalea Siti Devie Nurhaliza , Komala Elsa
Published: November 2024

Pengabdian ini dilatarbelakangi oleh Program Kampus Mengajar Angkatan 7 sebagai implementasi dari Merdeka Belajar Kampus Merdeka (MBKM) Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, yang merupakan perwujudan Tri Dharma Perguruan Tinggi. Tujuannya adalah meningkatkan literasi dan numerasi peserta didik yang menurun akibat pandemi COVID-19. Pengabdian dilaksanakan di SD Negeri Ciharashas dari 22 Januari hingga 19 Juni 2024 dengan pendekatan langsung di lapangan. Kegiatan ini mencakup program kreatif dan inovatif seperti gerakan literasi 15 menit sebelum pembelajaran, jurnal baca, storytelling, pohon GELIS, serta media ajar numerasi. Instrumen yang digunakan meliputi observasi, evaluasi, dan survei. Hasilnya menunjukkan peningkatan signifikan pada literasi dan numerasi peserta didik serta antusiasme tinggi dalam kegiatan. Program ini memberikan dampak positif bagi mahasiswa dan peserta didik, serta menjadi model efektif untuk meningkatkan kualitas pendidikan di Indonesia.
Edukasi Sekolah Minggu GKSI El-Shadai Pempaning: Makna Persembahan Sejati Berdasarkan Roma 12:1
Authors: Agnesia Febbyolla
Published: November 2024

Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan di GKSI EL-SHADAI Pempaning, Sukamara. Kegiatan ini bertujuan untuk memberikan pemahaman tentang arti persembahan yang benar berdasarkan Roma 12:1, upaya ini dilakukan untuk mengubah paradigma anak-anak SM GKSI EL-SHADAI mengenai ibadah yang benar melalui persembahan tubuh dan menjadi pribadi yang rajin datang beribadah. Metode yang digunakan pengabdi ialah metode observasi. Hasil yang diperoleh dari kegiatan edukasi ini yaitu anak-anak SM GKSI EL-SHADAI menjadi rajin datang beribadah setiap ada kegiatan ibadah. Berdasarkan hasil tersebut, maka edukasi kepada anak-anak SM GKSI EL-SHADAI merupakan kegiatan yang efektif karena mampu menghasilkan perubahan karakter yang dari sebelumnya malas datang beribadah menjadi rajin datang beribadah.
Conservation translocations lead to reduced gut microbiome diversity, and compositional changes, in the Seychelles warbler
Authors: Worsley Sarah , Crighton Zoe , Lee Chuen , Burke Terry , Komdeur Jan , Dugdale Hannah , Richardson David
Published: November 2024

Conservation translocations are an increasingly common tool used to help combat species extinction and global biodiversity loss. However, their success is dependent on a wide range of abiotic and biotic factors. To date, the potential role of host-associated microbiomes in translocation success has been overlooked despite their fundamental contribution to host health and fitness. Here, we use faecal samples collected from the last remnant (source) population on Cousin Island, and all four translocated populations (established between 1988-2011), of the Seychelles warbler (Acrocephalus sechellensis) to evaluate whether translocations have long-term impacts on the vertebrate gut microbiome. Gut microbiome alpha diversity was lower in all translocated populations compared to the source population on Cousin Island. Gut microbiome composition also varied, with several short-chain fatty acid producing bacterial families being lost from the core microbiome in some translocated populations; such taxa have been implicated to play an important role in maintaining host metabolic health. Furthermore, the two translocated populations that were established the longest time ago, and with the fewest individuals, had reduced inter-individual gut microbiome variability compared to the source population. While it was not possible to directly assess the specific drivers of these differences, it is likely that size of the founding population, subsequent loss of host genetic variation and environmental factors play a role in shaping gut microbiome variation amongst these populations. Future work should assess whether taxonomic gut microbiome variation translates into differences in gut microbiome function and the consequences this has for individual host and population fitness, and long-term resilience to environmental change.
Digitális lábnyomunk sorsa halálunk után – a felhasználói fiókok helyzete
Authors: Nagy Petra , Török Éva
Published: November 2024

Tanulmányunkban a digitalizáció okozta jogalkotási kihívásokra kívánunk reagálni, arra keresve a választ, hogy mi is lesz a sorsa az interneten fellelhető személyes adathalmazainknak, illetve digitális tartalmainknak halálunk után. Arra tekintettel, hogy a hatályos Polgári Törvénykönyvünk alapján ezek a dolog, jog vagy követelés kategóriába nem illeszthetők be, így előremutatónak találjuk az adattulajdon kategóriájának bevezetését, amely könnyebben megítélhető viszonyokat eredményezne az öröklési jog területén. Egy másik megközelítés a felhasználó és a szolgáltató közötti létrejövő kapcsolat szerződéses viszonyként történő értelmezése, amely lehetővé teszi a felhasználói fiókokhoz örökösként történő hozzáférést, amely nem jelenti a személyiségi jogok, kifejezetten a magántitokhoz való jog sérelmét.
Az állampolgári közösségből kirekesztés két esete: a szlovéniai töröltek és a lettországi nem-állampolgárok
Authors: Manzinger Krisztián
Published: November 2024

Habár a nemzetközi jog a hontalanság lehetőségét kizárni igyekszik, az állampolgárság-transzfer sokszor nem automatikus a függetlenedés után. A köztes-európai térségben a nemzetépítést megvalósító Szlovénia és Lettország is kirekesztette a területén élő és 1991 után helyben maradó volt jugoszláv, illetve szovjet állampolgárok egy részét az újradefiniált állampolgári közösségéből. Az e helyzetekkel kapcsolatos politikai és különösen jogi problémák nemzetközi színtéren is megjelentek és mára jelentős belső, illetve nemzetközi bírói esetjog alakult ki a két ország szabályozásának vonatkozásában, amely iránymutatásul szolgálhat a nemzetközi közösség számára a jövőben.
Az Aranybulla sóval kapcsolatos rendelkezései
Authors: Gedeon Magdolna
Published: November 2024

Magyarországon már az Árpád-ház idején jelentős sóbányászat folyt. Az Aranybulla két cikkelye 1222-ben a király bevételeit kívánta korlátozni a sóforgalmazás területén. Az egyház ugyanis jelentős szerepet játszott a só forgalmazásában, néhány egyházi intézmény engedélyt kapott a királytól a só szállítására és tárolására. Így a sótisztek az egyháztól magasabb áron vásárolhatták vissza a sót. II. András idején – az egyházat a sóforgalmazásból kihagyva – a sót a királyi sóraktárakban kívánták tárolni. Így az egyház jelentős jövedelemtől esett volna el. Ezért a XXV. cikkely megtiltotta a királyi sóraktárak használatát. A XXIV. cikkely előírta, hogy a sókamarások zsidó és szaracén bérlők helyett magyar nemesek legyenek. Ezek a bérlők ugyanis bevételeik növelésére törekedtek, és az egyházat megpróbálták a sóforgalmazásból kiszorítani.
Harnessing Collaborative Innovation: How Knowledge Sharing Drives Performance in Philippine Hardware MSMEs
Authors: Paulino Emmanuel , Romero Ronald , Tan Ronaldo , Cortez Dan Michael , Romero Karina Clara
Published: November 2024

The study examines the mediating effect of knowledge sharing on the relationship between collaborative innovation capabilities and innovation performance within hardware companies in the Philippines. It seeks to fill the gap in local research by exploring how collaborative efforts and knowledge-sharing practices influence the innovation outcomes of micro, small, and medium enterprises (MSMEs) in the hardware sector. A quantitative approach was employed, surveying operational managers from 80 hardware companies in Metro Manila. The study used Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between collaborative innovation capabilities, knowledge sharing, and innovation performance. The study found that collaborative innovation capabilities have a significant positive effect on innovation performance. Additionally, knowledge sharing acts as an important mediator, enhancing the effectiveness of collaborative efforts in driving innovation outcomes. This study provides valuable insights into the hardware industry in the Philippines, where there is a lack of local research on the dynamics of collaboration, knowledge sharing, and innovation. It offers practical implications for hardware MSMEs, highlighting the importance of fostering collaboration and implementing effective knowledge-sharing systems to drive innovation and maintain competitiveness in a fast-paced market.
Extreme escape attempts: Investigating suicide in contemporary Hindi fiction
Authors: Ghirardi Veronica
Published: November 2024

Suicide is a serious global public health problem and India’s suicide death rates are among the highest in the world. In recent decades, the depiction of voluntary deaths (Hindi ātmahatyā) has become a quite common ingredient of Hindi fiction. Yatish in Ṭ-ṭā profesar, Anisa in Dāstān-e-lāptā, Sapam in Pīlī chatrī vālī laṛkī, and Jharna in Ek naukrānī kī ḍāyrī, to mention a few examples, are some of the characters who decide to escape from their lives. Who are these people, and what role do suicides play in the narratives? Why are they so common? The paper attempts to answer these questions by linking some recent works of Hindi fiction with media reporting and data provided by the National Crime Records Bureau.
Adsorben dari Lumpur Limbah untuk Penyisihan Kromium pada Fixed Bed Column
Authors: Riyanti Anggrika , Hadrah Hadrah , Kasman Monik , Marhadi Marhadi , Samuel Samuel
Published: November 2024

Sewage sludge is a major by-product of the wastewater biological treatment process. Wastewater Treatment Plants at Palm Oil Mills (PKS) produce a lot of sewage sludge and until now it has not been optimally utilized. This study aims to examine the potential of PKS sewage sludge as an adsorbent for the removal of kromium (Cr) by the fixed bed column method. The study will also analyze the effect of recirculation on the reduction of kromium levels. The sludge was carbonized in a furnace at 300°C for 2 hours. Synthetic kromium wastewater was made at three concentrations of 2000 ppm, 3000 ppm, and 4000 ppm. The sludge adsorbent used was 100 grams which was filled into the fix bed column. Recirculation of kromium wastewater was performed 3 times. Adsorption isotherms were analyzed using Langmuir and Freundlich models. The results showed that the best removal without recirculation occurred at a kromium concentration of 3000 ppm with a removal efficiency of 48.07%. Furthermore, recirculation was carried out 3 times and resulted in varying removal values at the 1st, 2nd, and 3rd recirculation of 37.9%, 40.06% and 35.4%. The highest removal occurred in the second recirculation. The addition of recirculation led to a decrease in the sorption of chrome as the adsorbent had reached saturation point. This allows the release of kromium ions that have been adsorbed and causes the removal efficiency to decrease. A suitable adsorption isotherm model for sludge adsorbent is the Langmuir model, where the adsorption process occurs in a single layer and is homogeneous.
Kampung Saribu Gonjong: Pengembangan Pariwisata Budaya di Kabupaten Limapuluh Kota
Authors: Ermayanti Ermayanti , Rahman Fajri , Indrizal Edi , Irwandi Ade , Alyan Rizka Ananda
Published: November 2024

Tourism is a set of ‘machines’ that can drive the economy for regions that have tourist destinations. At present, tourism is developing according to the demands of the global market which tries to combine culture and tourism. This process is called commodification, which essentially leads to the transformation of cultural values into goods or services that have exchange value in the tourism industry. The Sarugo Village tourism area is included in the KPPK (Regency Tourism Potential Area) in Gunuang Omeh District which has cultural, religious, ecological and historical attractions. So, the development of community-based cultural tourism. This paper aims to explain the mix between culture and tourism in Sarugo Village so as to show the positive and negative effects on the culture itself or even make the culture survive. Through an ethnographic approach and data collection by observation and in-depth interviews with 15 informants, the results show that cultural aspects that are an important element in the lives of people in Sarugo Village are modified into tourism products. Rumah Gonjong is transformed into a homestay to accommodate overnight guests. This shows that the private sphere (Rumah Gonjong) turns into a public sphere in the tourism industry with the management of the local community itself. Thus, the managers of the Gonjong House, which initially only made it a place to stay, have now provided an economic increase. Therefore, the Gonjong House is currently maintained and the consequences of the tourism industry make the cultural survival of the Sarugo Village community.
Analisis Kelimpahan Fitoplankton dan Zooplankton di Sungai Batang Hari di Kabupaten Tebo
Authors: Adriansyah Endi , Suzana Asih , Marhadi Marhadi , Amini Fadilah , Sufra Rifqi
Published: November 2024

The aim of this research is to analyze the structure of plankton abundance and water quality in the Batang Hari River in Tebo Regency. The research method used was purposive sampling at 3 (three) points on the Batang Hari River during February - July 2024. The research results found 3 classes of Phytoplankton, namely: Bacillariophyceae, Chlorophyceae, and Cyanophyceae as well as 1 species of Zooplankton (Ciliata). This research also found the Shannon-Wiener diversity index (H') between 1.555 and 1.559; This shows the moderate stability of the plankton community and is supported by a water temperature of 28°C and adequate phosphate and nitrate content.
Analisis Determinan Faktor pada Earning Per Share Perusahaan
Authors: Asteria Beta , Riauwanto Selamet
Published: November 2024

Research aimed to analyze the effect of profitability and solvency to earnings per share. EPS describes the firm’s performance. Whether the firm’s performance is good or not, one of which is measured by its ability to generate profit per share. Also the presence of research gaps from previous research. This makes this research interesting and urgent to do. This research is used purposive sampling method. The samples criteria are included in the LQ45 Index, have positive EPS, have positive profitability and have complete data needed in this research. Research data were analyzed through the Linear Regression program.  Regression analysis is carried out by conducting the t test and F test. T test is carried out to analyze the effect of each independent variable on the dependent variable and F test is carried out to analyze the effect of the independent variables simultaneously on the dependent variable. Based on the t test, the results show that Return on Equity or profitability at a significance of 0.000 <0.05 and the Solvency variable at a significance of 0.001 <0.05 proves to have a significant effect on Earnings Per Share (EPS). Based on the F test, it shows the results of profitability and solvency have simultaneous significant effect on Earnings Per Share (EPS) at a significance of 0.001 <0.05.
Pengaruh Green Marketing Communication terhadap Green Behaviour (Studi Kasus Pemberdayaan Penggunaan Kantong Plastik pada konsumen Alfamart di Kota Bandung)
Authors: Saphira Tasya , Nurtjahjadi Edi
Published: November 2024

Plastic waste is a major problem in environmental pollution, both on land and at sea. Indonesia is ranked second in producing plastic waste in the world's oceans. The Ministry of Environment and Forestry stated that plastic waste generated from 100 retail stores or members of the Indonesian Retailers Association (APRINDO) reached 10.95 million pieces of plastic waste within one year. The Ministry of Environment and Forestry (KLHK) created a paid plastic bag policy to address the plastic waste problem. The aim of this research is to determine the influence of green marketing communication on green behavior regarding empowering the use of plastic bags among Alfamart consumers. The data collection technique used was purposive sampling which is included in non-probability sampling with a total of 100 respondents who had used paid plastic bags at Alfamart in Bandung City aged 17 years and over. The empirical data in this research was collected using a one-shot study approach and then processed and analyzed using simple regression using SPSS version 26. The results of the research show that green marketing communication has a positive effect on green behavior. Therefore, Alfamart management can prioritize improving all the indicators that make up green marketing communication because it is hoped that this can have a positive impact on green behavior.
Peran Social Media Marketing dan Electronic Word of Mouth dalam Repurchase Intention pada Traveloka di Kota Bandung
Authors: Lestari Atiqah Noor Amalia , Nurtjahjadi Edi
Published: November 2024

The objective of this research is to examine how Social Media Marketing and Electronic Word of Mouth influence Repurchase Intention via TikTok among Traveloka users in Bandung City. A quantitative approach with purposive sampling technique was employed in this study. The research sample consists of 90 respondents who meet specific criteria. The research population includes individuals who have used and transacted through the Traveloka application. Data were collected using questionnaires distributed online and analyzed with hypothesis testing, multiple linear regression, classical assumption tests, reliability tests, and validity tests. The findings indicate that both social media marketing and electronic word of mouth exert a notable impact on repurchase intention among Traveloka users, both individually and collectively.
Manajemen Beban Kerja dan Stres Kerja: Pengaruhnya terhadap Kinerja Karyawan Bagian Produksi di PT X
Authors: Salsabila Anida , Mulyana Aam Rachmat
Published: November 2024

This research aims to explore various aspects of the phenomenon. of workload and job-related stress impacting the performance of production employees at company X is examined. The research, conducted using a quantitative method and multiple analysis techniques, involved 63 production employees as respondents. The partial research results indicate that workload Detrimentally impacts employee performance, whereas work stress Does not produce a notable influence. This suggests that increasing workload negatively impacts employee performance. Ultimately, This study emphasizes the importance of taking into account the influence of workload on employee performance, As it plays a critical role in determining whether a company succeeds or fails.
Pengaruh Quality Product, Social Network, dan Celebrity Endorsement terhadap Purchase Intention terhadap Kopi Kenangan Megamall Batam
Authors: You Hendry , Husda Nur Elfi
Published: November 2024

Increasingly tight business competition requires companies to continue to innovate in their marketing strategies. Kopi Kenangan is one of the many coffee shops that are easy to find, especially in big cities. Therefore, Kopi Kenangan needs to understand the factors that influence purchase intention in order to maintain and increase their market share. This study aims to analyze the influence of social networks, product quality, and celebrity endorsements on purchase intention at Kopi Kenangan Megamall Batam. This study uses a quantitative approach with a survey method. Sampling was carried out using the Slovin formula, resulting in 100 respondents as research samples. The data collection instrument was a questionnaire with a Likert scale designed to measure the variables of social networks, product quality, celebrity endorsements, and purchase intention. The results of this study indicate that social networks do not affect purchase intention, while product quality and celebrity endorsements have a significant effect on purchase intention. Therefore, Kopi Kenangan needs to develop a promotional strategy through social networks and improve product quality to increase customer purchase intention towards Kopi Kenangan.
The Effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction Alfamart in West Bandung Regency
Authors: Nuraeni Leni Afni , Ernawadi Yadi
Published: November 2024

This study aims to examine the effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction at Alfamart in West Bandung Regency. 117 consumers who experienced shopping at Alfamart in West Bandung Regency were involved as respondents. The method used to collect data is cross-sectional. The instruments that were used have undergone extensive reliability and validity testing. The strategy for data analysis is structural equation modeling (SEM) with SmartPLS version 3.0. Six of the 10 hypotheses that were proposed have been supported by actual data. The result of this study indicates that product completeness, and store attributes have a direct effect on repurchase intention. Meanwhile, store atmosphere has no effect either directly or indirectly on repurchase intention. It is believed that the study's findings would be beneficial for managers and future researchers in the industry being evaluated or similar retail sectors when it comes to developing relevant methods to improve the caliber of these attributes.
The Effect of Implementing an Accounting System on Profitability in MSMEs in The District Sandpaper Field
Authors: Purba Mila Purnama Sari , Lubis Kartika Sari
Published: November 2024

The purpose of this research is to determine the effect of implementing an accounting system on profitability in MSMEs in Medan Amplas District. This research uses quantitative data. The data source used is primary. The data collection method uses a questionnaire technique. The population in the study was all 101 culinary MSMEs in Medan Amplas District. And the research sample was 36 MSMEs in the culinary sector that have been established since 2021 and have sales of more than 30 million per year. Data analysis using a simple regression test using SEM on SmartPLS. The research results show that the accounting system has a positive and significant effect on profitability of MSMEs in Medan Amplas District. So, it can be said that if the implementation of the accounting system in the 36 MSMEs in Medan Amplas District gets better, it will increase the profitability of MSMEs in Medan Amplas District. Vice versa. As much as 50.01% of the profitability variable is influenced by the accounting system implementation variable
Pengaruh Kualitas Produk, Harga, Kesadaran Merek dan Citra Merek terhadap Keputusan Pembelian (Studi pada pembeli Honda Beat di Purwokerto)
Authors: Alfandy Riza , Alfalisyado Alfalisyado , Endratno Hermin , Aryoko Yudhistira Pradhipta
Published: November 2024

The purpose of this study was to test and determine the effect of product quality, price, brand awareness, as well as brand image on purchasing decisions for Honda Beat motorbikes in Purwokerto. In this study, the population was people who bought Honda Beat motorbikes in Purwokerto with a total of 100 respondents as samples. The data used is primary data, the sample is taken with the implementation of non-probability sampling with purposive sampling as the sample type, then the data is collected using a questionnaire. Quantitative research was applied in this study as a data analysis method using multiple linear regression with the use of the SPSS version 24 programme. The findings of this study reveal that simultaneously product quality, price, brand awerness and brand image have a positive and significant influence on purchasing decisions for Honda Beat motorbikes in Purwokerto city. While partially product quality, brand awareness and brand image have a positive and significant influence on purchasing decisions. But price has no influence on purchasing decisions for Honda Beat motorbikes in Purwokerto city.
Pengaruh Online Customer Review, Online Customer Rating, Kepercayaan Konsumen, dan Promosi terhadap Keputusan Pembelian Masyarakat Purwokerto Pengguna Tiktok Shop
Authors: Syafa’at Faizal , Astuti Herni Justiana , Hidayah Arini , Innayah Maulida Nurul
Published: November 2024

This study aims to examine the effect of Online Customer Review, Online Customer Rating, consumer trust, and promotion on purchasing decisions at Tiktok Shop in the Purwokerto community. This study applies quantitative methods in order to evaluate the relevance of each variable. The sampling technique using purposive sampling. The instrument for collecting data was a five-level Likert scale questionnaire. The analysis tool uses SPSS. According to the findings of this study, it is known that, consumer confidence has a positive and significant effect on purchasing decisions, promotions have a positive and significant effect on purchasing decisions, while online customer reviews have no positive and insignificant effect on purchasing decisions, online customer ratings have a positive and insignificant effect on purchasing decisions.
Pengaruh Gaya Kepemimpinan Transformasional dan Fasilitas Kerja terhadap Kinerja Aparatur Sipil Negara dengan Pengawasan Kerja Sebagai Variabel Intervening pada Biro Umum Sekretariat Daerah Provinsi Jambi
Authors: Hendarji Hendarji , Suryani Arna , Sudirman Sudirman
Published: November 2024

Transformational and work facilities on performance with work supervision as an intervening variable at the General Bureau of the Jambi Province Regional Secretariat. The method used in this research is descriptive and quantitative descriptive statistics. The research object in this study is the influence of transformational leadership style and work facilities on employee performance with work supervision as an intervening variable at the General Bureau of the Regional Secretariat of Jambi Province with a total of 91 specimens. This research uses the Smart PLS 3.0 analysis tool. Based on the reflection of the transformational leadership style, work facilities, supervision of activities and results of activities of employees of the General Bureau of the Regional Secretariat of Jambi Province, it shows that the transformational leadership style has a total score of 4366 in the good category. Then, for an overview of the work facilities variable, it shows that the work facilities at the General Bureau of the Regional Secretariat of Jambi Province are higher with a total score of 2499 in the very good category. Furthermore, the description of the work supervision variable shows a total score of 3449 with good criteria, while the reflection of objects resulting from the activities of the State Civil Service with a total score of 4495 is quite satisfactory. Based on the results of a study using the Smart PLS 3.0 application, transformational leadership style has a relevant impact on monitoring activities, work facilities have a relevant impact on monitoring activities, transformational leadership style has a positive and relevant impact on the activities of the State Civil Service, work facilities have a positive and relevant impact on the activities of the State Civil Apparatus, supervision has a good and relevant impact on the activities of the State Civil Service, transformational leadership style has a relevant impact on activities.
Pengaruh Kompetensi dan Disiplin terhadap Kinerja Pegawai Dimediasi Motivasi pada Kantor Kesyahbandaran dan Otoritas Pelabuhan Kelas IV Muara Sabak
Authors: Erizon Tommi , Suryani Arna , Sudirman Sudirman
Published: November 2024

This study aims to determine and describe the picture of competence, discipline, motivation and performance of employees at the Port Master and Port Authority Office Class IV Muara Sabak and to determine and analyze the influence of competence and discipline on employee performance mediated by motivation at the Port Master and Port Authority Office Class IV Muara Sabak. The type of research uses descriptive verification research. The object of this study is the Port Authority Office and Class IV Muara Sabak Port Authority. This study uses the PLS analysis method. Based on the results of the study, competence has a positive and significant effect on motivation, discipline has a positive and significant effect on motivation, competence has a positive and significant effect on employee performance, discipline has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee performance, competence has a positive and significant effect on employee performance and discipline has a positive and significant effect on employee performance mediated by motivation at the Port Authority Office and Class IV Muara Sabak Port Authority.
Pengaruh Green Finance terhadap Keputusan Investasi pada Sektor Energi Baru Terbarukan di Bursa Efek Indonesia
Authors: Sari Amilia Paramita
Published: November 2024

The present study investigates the impact of green financing rules on investment decisions made by investors in the Indonesia Stock Exchange-listed New and Renewable Energy sector. The move toward cleaner energy is being fueled in large part by green finance due to the growing focus on sustainability and its effects on the environment. Using a census approach to gather data from the financial statements of firms in the New and Renewable Energy Sector, simple linear regression analysis is the research method employed, along with the green finance policies that are relevant in Indonesia. The study's findings demonstrate that green financing has a major and favorable impact on this industry's investment choices. Additionally, businesses that employ green financing are more likely to do financially well, which draws in additional investors. This finding highlights the significance of putting more targeted measures into place to support green finance investment in order to meet sustainability and economic growth objectives in the New and Renewable Energy Sector, which has important ramifications for investors and policymakers.
Strategi Pemasaran Mengenai Persepsi Harga, Kualitas Produk, dan Kepuasan Konsumen Terhadap Keputusan Pembelian Perumahan Gempol Citra Asri
Authors: Hermawan Diky , Indayani Lilik , Sudarso Satrio
Published: November 2024

This research aims to analyze marketing strategies regarding price perceptions, product quality and consumer satisfaction regarding purchasing decisions for Gempol Citra Asri housing. This research was conducted at the Gempol Citra Asri Housing Complex. This research uses quantitative methods. The sample used in this article used the Slovin Formula and found 115 respondents. The sampling technique uses non-probability with the accidental sampling method, where the researcher selects samples and takes respondents who are available at the research site. The results obtained in this research indicate that price perception has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, product quality has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, and consumer satisfaction has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing. And it can be concluded that price perception, product quality and consumer satisfaction have a positive and significant influence on purchasing decisions for Gempol Citra Asri housing.
Assessment of the stress-strain state of slopes in landslide-prone areas where critical infrastructure facilities are located
Authors: Boiko V , Han A , Khlevnyk T , Zagoruyko E , Han O , Dubovyk V
Published: November 2024

Purpose. Ensure the integrity of landslide-prone areas through a developed method for assessing the stress-strain state of slopes based on seismic wave registration. The methods. To solve these tasks, the following steps were conducted: calculation of shear stresses and relative deformations of the landslide-prone soil area; registration of seismic vibrations using a MiniMateplus seismograph, determining the amplitudes of mass vibration velocities and frequency characteristics by components (tangential, vertical, radial), and identification of critical points based on shear stress magnitudes and relative deformations that are close to or exceed critical values. Findings. Through the registration of frequency characteristics at specified distances along the entire profile, it is possible not only to assess the hazard level of soil slopes at each point but also to create conditions ensuring necessary stability against additional special loads. The originality. The study introduces a method for monitoring landslide-prone areas based on seismic data analysis. For the first time, the dependency of stress-strain states of slopes in landslide-prone areas on the impact of amplitude frequencies of multiple stepwise free-fall drops of a load (artificial shock) is established through the registration of artificially induced seismic waves. The method considers only those shear stresses and relative deformations whose magnitudes are close to or exceed critical values within the same frequency range. It has been determined that resonance phenomena occur at specific frequencies, which can initiate landslide processes. The slope stability assessment method has further evolved to account not only for the current state of soil slope hazards but also to ensure stability against additional dynamic loads. Practical implementation. Experimental studies have established that to ensure the seismic resistance of critical infrastructure objects, it is necessary to consider not only the mass vibration velocity of soil particles but also the frequency characteristics of the object itself.
Degassing methods and means analysis of mine workings and methane utilization to improve site degassing efficiency in the Western Donbas mines
Authors: Shyshov M
Published: November 2024

Purpose. To analyze the methods and means of degassing excavation workings and methane utilization to improve the efficiency of site degassing in the Western Donbas mines. Research methodology. An integrated approach was used to achieve this goal including the analysis of existing geomechanical factors and the disclosure of the mechanism of their influence on gas production in underworked rock massif in the Western Donbas condition. Research results. The methods and means of degassing excavation areas and methane utilization were analyzed. The analysis showed satisfactory degassing efficiency with the prospect of extracting a methane-air mixture with a methane concentration of 25–45%, which creates conditions for the development of methane utilization by combustion in cogeneration units for the production of heat and electricity. At the same time, the analysis of modern research on methods and means of area degassing has proved the existence of significant reserves for increasing its efficiency by choosing rational parameters of the technology of this process, taking into account the influence of geomechanical and technological factors. Scientific novelty. Methane capture with its discharge to the Earth surface is much safer and cheaper than diluting it with air and transporting it through mine workings it has been establishedfor the first time.This makes it possible to use methane to compensate for the costs of degassing processes with the active development of the so-called site degassing. The trends in the influence of geomechanical and technological factors on gas separation processes were determined for the first time. The ideas about the mechanism of overburden displacement in the mines of Western Donbas were further developed in terms of determining the zones of stratification and fracturing of roof rocks during coal seams mining. Practical value. The obtained results prove that determining the regularities of the influence of geomechanical and technological factors on the processes of gas emission should be based on the study of the degassing mechanism, modeling of this process and assessment of reliability based on the results of mine experiments, which will contribute to the development of underground coal mining.