TRENDS AND PRIORITIES OF THE DEVELOPMENT OF THE DOMESTIC MARKET OF GRAPES AND FRUIT AND BERRY CROPS IN THE WAR AND POST-WAR PERIOD
Authors: BONDARENKO V.M. , SOKOLYUK K.Y. 
Published: July 2024

Topicality. In the wartime and postwar periods, the issue of forming an effective mechanism for the development of domestic agricultural commodity markets is relevant. Its construction requires the study of market trends, since the war caused significant imbalances in the development of agri-food markets. Significant destruction of production and processing enterprises, disruption of logistics supply chains, loss of market advantages in strategic international markets, certain market segments, entrepreneurial initiatives, and imbalance in foreign trade - all this necessitates monitoring trends in the development of agricultural commodity markets to determine development priorities in the war and post-war periods. Particular attention should be paid to the market of grapes and fruit and berry crops as strategically important for the development of related commodity markets.Aim and tasks. The purpose of the study is to determine the trends and priority areas of development of the domestic market of grapes and fruit and berry products in the war and post-war periods. Objectives of the study: based on the analysis of trends in the development of the market of grapes and fruit and berry products, to outline the priority areas of development in the war and post-war periods, taking into account world trends in the light of the restructuring of the global economic system.Materials and methods. The research materials are based on the work of domestic scientists on the study of the development of agricultural markets. The data of the State Statistics Service of Ukraine, the Ministry of Agrarian Policy and Food of Ukraine, and the Ukrainian Agrarian Export Association were used to conduct an analytical review and identify market development trends. The main methods used were: induction and synthesis, systemic and structural approach, statistical method, and for visual presentation of the data obtained - tabular and graphical methods.Research results. The trends in the development of the grape and fruit and berry market are analyzed. It is shown that even during the war, Ukraine is trying to maintain its position as a key exporter of agricultural products. It is determined that in recent years, changes have occurred in the varietal composition of fruit and berry crops, which have affected the yield and production of fruit and berry crops. It has been studied that wine is produced in all regions of Ukraine, and vineyards are concentrated mainly in the South, which carries certain risks - due to the loss of vineyards, logistics is disrupted and production is interrupted. It has been determined that berry products are a commodity characterized by growing demand and expanding markets, which requires producers to find ways to improve and establish production. This requires improvement of production technology and deep processing, formation of an effective foreign economic policy aimed at exporting goods with high added value.Conclusion. It is determined that due to military actions, there was a decrease in the production of grape planting material and wine production, which led to a decrease in the competitiveness of wineries at both the national and international levels. It is determined that the market of fruits and berries has a tendency to reduce exports overall, although producers have managed to increase volumes for some items, despite the fact that the shortage of fruits in the domestic market is quite high. Promising areas for study include the quality of finished products, limitations on the range of products, lack of high-quality packaging and packing of fruits and berries and appropriate storage and processing facilities, pricing policy, development of new logistics systems and global value chains.