bluuebunny/crossref_metadata_2025 huggingface dataset:
Strategi Pemasaran UMKM Kuliner di Riau Garden dalam Menghadapi Era Digital
Authors: Shabirah Sarah , Caska Caska , Riadi R. M
Published: May 2024

Perkembangan teknologi dan persaingan usaha yang semakin tinggi membuat pelaku Usaha Mikro Kecil dan Menengah (UMKM) harus memiliki strategi pemasaran yang baik untuk tetap dapat bersaing dengan para kompetitor di era digital. Akan tetapi, masih banyak UMKM yang belum menerapkan teknologi informasi khususnya menggunakan media digital dan belum mengerti seberapa besar manfaat dan peranan penggunaan media digital. Penelitian ini bertujuan untuk mengetahui Strategi Pemasaran UMKM Kuliner di Riau Garden dalam Menghadapi Era Digital. Metode penelitian dalam penelitian menggunakan mix method dengan teknik pengumpulan data melalui observasi, wawancara serta dokumentasi. Usaha UMKM Kuliner di Riau Garden memiliki nilai total 2,77 pada faktor internal dan nilai total 2,97 pada faktor eksternal. Usaha UMKM Kuliner di Riau Garden berada pada posisi sel V, yang dapat menggunakan strategi pertahanan dan pemeliharaan. Penelitian ini menghasilkan 5 alternatif strategi pada Usaha UMKM Kuliner di Riau Garden yaitu dengan memanfaatkan dukungan dari pemerintah daerah untuk mendukung pertumbuhan usaha, mempertahankan kualitas produk fresh untuk menghasilkan produk yang unggul (bestseller), mengutamakan kepuasan konsumen dengan tersedia variasi pilihan produk serta memaksimalkan promosi online dengan selalu update di media sosial untuk menjangkau calon pelanggan baru.
Validitas Pengembangan Media Pembelajaran Interaktif Berbasis Trigger Powerpoint untuk Pemahaman Materi Teks Cerpen di SMA
Authors: Ningsih Rahma Yulia , Permatasari Silvia , Zulhafizh Zulhafizh
Published: May 2024

Penelitian ini bertujuan mendeskripsikan validitas media pembelajaran interaktif berbasis trigger powerpoint untuk pemahaman materi teks cepen di SMA. Penelitian ini merupakan jenis penelitian dan pengembangan (R&D) dengan menggunakan model ADDIE. Validitas media ditinjau dari aspek materi, bahasa, media, dan soal. Setelah dilakukan pengembangan, media pembelajaran interaktif berbasis trigger powerpoint untuk pemahaman materi teks cepen di SMA ini divalidasi oleh 3 validator dan 1 praktisi yakni ahli materi, media, bahasa, dan soal dengan instrumen penelitian yang digunakan berupa lembar validasi yang kemudian menghasilkan data skor validasi. Berdasarkan analisis data, maka dapat disimpulkan bahwa media pembelajaran interaktif berbasis trigger powerpoint untuk pemahaman materi teks cerpen di SMA valid untuk digunakan dengan persentase rata-rata validasi sebesar 92% dan berkategori sangat valid.
Implementation of ISO 16140-3:2021 for Enumeration of Enterobacteriaceae in Food Products
Authors: Nagur Kemala S. , Surati Sri , Marusaha Sitorus Aditya Anugerah , Cahyaningsih Eni , Putri Fannisa , Wilasti Yulin
Published: May 2024

Method verification is one of the steps required to ensure that all methods used meet the standards required for data reliability and accuracy in a laboratory that implements Good Laboratory Practices (GLP). In accordance with ISO 16140-3:2021, the method verification for microbiology testing implemented by calculating the Intralaboratory Reproducibility Standard Deviation (SIR) for implementation verification and eBias value for food item verification. Method verification for enumeration of Enterobacteriaceae in food products using ISO 16140-3 has never been carried out at the Indonesian Food and Drug Authority (FDA) laboratories. Therefore, verification of this method needs to be performed. This study aimed to verify the ISO 21528-2:2017 as reference method for enumeration of Enterobacteriaceae in food products by colony count technique. The selected food item for implementation verification was pasteurized milk while for food item verification, the selected food items were yogurt, traditional preserved egg (telur pindang), sweet and hard candy, seasoning dry powder, worcester sauce and cassava chips. All of selected foods were artificially contaminated with Escherichia coli WDCM 00012. The SIR value obtained was 0.12 ≤ 2× 0,18 (lowest mean value of SR from ISO 21528-2:2017), indicating that the acceptability limit for the implementation verification was met. While the eBias value for all selected food item were less than 0,5 log10, thus the verification study in the National Quality Contol Laboratory of Drug and Food (NQCLDF), Indonesian FDA, meets the acceptance criteria defined in the standard ISO 16140-3:2021.
Religious Coping and Emotional Adjustment among Patients Undergoing Dialysis: Treatment Perception as Moderator
Authors: Aziz Tahir , Bibi Humaira , Naz Summaira , Afsar Faria Khan
Published: May 2024

Kidney problems are increasing in world as well as in Pakistan. Waste produced in the human blood is filtered through kidneys. When human kidney fails to operate their functions properly, dialysis is the way people can live the rest of their life. Objective: To explore the moderating role of treatment perception on religious coping and emotional adjustment among patients undergoing dialysis. Methods: Treatment Perception Questionnaire, Brief R-Cope Scale and Emotional Adjustment Measure were used for data collection. 200 dialysis patients; 100 males, 100 females from 19-80 years were selected by using purposive sampling. Results: The results showed significant positive correlation among treatment perception, positive religious coping and emotional adjustment. Treatment perception is significant positive moderator between positive religious coping and emotional adjustment. Positive religious coping and emotional adjustment were greater in older patients, while negative religious coping is greater in younger patients. Female patients have perceived their treatment positively and have greater use of positive religious coping as a result they were more emotionally adjusted than male patients. Additionally, less treatment duration patients have high level of treatment perception, positive religious coping and emotional adjustment than patients having more treatment duration. Conclusions: The findings of this study will help clinical professionals and social workers to have better understanding of these variables, to introduce, promote and modify the required remedies and therapeutic techniques to help out the patients so that they can improve their level of religious coping and emotional adjustment.
Yapı Sektöründe Dijital Dönüşümün 9 Yerel Yönetim Üzerinden Karşılaştırmalı Analizi
Authors: Baran Yasemin , İlerisoy Zeynep Yeşim , Özev Büşra
Published: May 2024

Dijital dönüşüm hizmetleri, yerel yönetimlerin akıllı şehirler haline gelmesini sağlamaktadır. Çalışma kapsamında Türkiye’de yapı sektöründe dijital dönüşüm uygulamaları 9 yerel yönetim üzerinden incelenmiştir. Her bölgeden bir il en yüksek gelişmişlik düzeyine göre seçilmiştir. İstanbul ve Ankara şehirleri dijital dönüşümde ilk uygulama alanlarından oldukları için ayrı analiz edilmiştir. Yapı sektöründe dijital dönüşüm denildiğinde akla gelen akıllı şehir bileşenleri illerin karşılaştırılma analizinde kullanılmıştır. Seçilen büyükşehir belediyelerinin 2020-2024 yıllarını kapsayan stratejik planları, 2022 senesine ait faaliyet raporları, belediyelere ait web siteleri, akıllı şehir uygulamaları incelenerek, Çevre, Şehircilik ve İklim Değişikliği Bakanlığı tarafından yayınlanan “2020-2023 Ulusal Akıllı Şehirler Stratejisi ve Eylem Planı’nda yer alan Akıllı Şehir Bileşenleri üzerinden analiz edilmiştir. Ayrıca belediyeler akıllı şehir bileşenlerine örnek teşkil eden uygulamalara göre karşılaştırılmıştır. Seçilen şehirlerden İstanbul, Bursa, Ankara ve Antalya şehirlerinin akıllı şehir bileşenlerinin çoğunu kullandığı tespit edilmiştir. Çalışmanın yapılma amacı belediyelerin akıllı şehir ve dijital dönüşüm kavramına ait politikalarını belirlemektir. Belediyelerin akıllı şehir uygulamaları tablolaştırılıp hangi alanlarda çalışmaları olduğu tespit edilmeye çalışılmıştır. Böylelikle yapılan bu çalışma başarılı uygulamaların yapıldığı şehirlerimizdeki çalışmaların geliştirilmesine uygulamanın olmadığı şehirlerimizi ise teşvik edip, bu şehirlerimize örnek niteliği taşımaktadır.
Çalışma Maketlerinin Arketipik Yapısı: Tasarımın Çeşitlendirilmesi
Authors: Köseoğlu Kayhan Çiğdem , Pulat Gökmen Gülçin
Published: May 2024

Günümüzde fiziksel model, dijital çağdaşlarıyla birlikte mimarlık pratiğinin kullandığı etkin tasarım araçlarından biri olmayı sürdürür. Özellikle, müdahale edilebilir yapıları ile tasarım fikirlerinin deneysel bir düzlemde incelenebilmesini sağlayan çalışma maketleri, mekânsal olasılıkların fark edilmesine ve belgelenmesine olanak verir. Makalenin amacı, çalışma maketlerinin potansiyellerini, maketi oluşturan parçaların fiziksel dönüşümünün arketip kavramı ile çerçevelendiği kuramsal bir yöntemle ele almaktır. Makalede kullanılan arketip kavramı, maketin parçalarının temsil ettiği mimari elemanları mekânsal deneyimler üzerinden tanımlayarak birden fazla fizikselliğin bu tanımı karşılayabildiği bir çokluğa işaret etmektedir. Bu çokluğun mimari tasarım açısından önemini keşfedebilmek üzere, mimarlık pratiği içinde yer alan tasarım süreçlerinde üretilen çalışma maketleri, maketlerin biçim ve ölçek bilgilerine odaklanan bir yöntem ile biçimsel olarak analiz edilmektedir. Eisenman’a ait Karton Mimarlığı ile, OMA’nın Y2K Evi ve Casa de Musica yapısını olarak belirlenen iki vaka bünyesinde üretilmiş çalışma maketlerinin kullanıldığı bu analizlerde, arketipik yapıdaki çalışma maketlerinin tasarım sürecinde üretilen mekansal olasılıkların çeşitlendirilmesindeki rolü belirlenmeye çalışılmaktadır. Arketipik yapının, çalışma maketinin dönüşümü ile ortaya çıkan mekansal olasılıkları, akrabalıkları izlenebilen tasarım türevleri haline getirdiği ve bu türevler arasında biçimsel benzerlikler üzerinden tanımlanabilen bir ilişkisellik kurulmasını sağladığı görülmektedir.
Сутність і ознаки розвитку механізмів активізування міжнародних економічних відносин
Authors: Георгіаді Н. Г. , Стефанський Ю. С.
Published: May 2024

У статті обґрунтовано, що дослідження механізмів активізування міжнародних економічних відносин важливе для розуміння і прогнозування динаміки міжнародних економічних процесів та сприяє визначенню оптимальних стратегій для ефективної взаємодії між країнами і забезпеченню стійкого економічного зростання в умовах глобальних викликів. Метою дослідження є вивчення сутності, видів та ознак розвитку механізмів активізування міжнародних економічних відносин в умовах безпекових викликів. На засадах вивчення літературних джерел теоретично обґрунтовано, що сутність цих механізмів полягає у серії стратегій та методів, спрямованих на збільшення та підвищення міжнародної торгівлі, інвестицій, фінансового обміну та інших форм економічної взаємодії між країнами. Представлено комплексний підхід до розуміння та застосування механізмів активації міжнародних економічних відносин у контексті сучасних геополітичних та економічних реалій. Проаналізовано види механізмів активації міжнародних економічних відносин, наведено практичні приклади успішної реалізації цих механізмів, які демонструють їх ефективність та важливість для міжнародного економічного співробітництва. Виокремлено ознаки розвитку механізмів активізування міжнародних економічних відносин. У статті використано такі методи дослідження, як аргументація на основі вивчення літературних джерел та аналіз ключових механізмів активізування міжнародних економічних відносин. Теоретичне значення дослідження полягає в узагальненні та систематизації знань про механізми активізування міжнародних економічних відносин у контексті безпекових викликів (сутність, види та ознаки розвитку), визначенні їхньої ролі у формуванні стійкої економічної бази та забезпеченні міжнародної безпеки. Це сприятиме розвитку теоретичних підходів до вивчення міжнародних економічних відносин та поглибленню розуміння їхніх основних принципів та закономірностей. Практичне значення дослідження полягає в тому, що воно є підґрунтям для розроблення та впровадження конкретних стратегій і політик, спрямованих на підвищення ефективності міжнародної економічної співпраці та забезпечення стійкого економічного зростання. Результати дослідження можуть бути корисними для урядових та недержавних організацій у формуванні економічної політики, розробленні міжнародних договорів та угод, а також у плануванні та реалізації конкретних проектів у сфері міжнародних економічних відносин.
Фактори впливу на рівень розвитку адаптаційних систем менеджменту підприємств
Authors: Георгіаді Н. Г. , Кубант А. А.
Published: May 2024

У статті обґрунтовано, що здатність організацій пристосовуватися до змін на ринку тісно пов'язана з впливом широкого спектру факторів, кожен з яких відіграє ключову роль у підтримці їх гнучкості, стабільності та здатності конкурувати. Метою дослідження є виокремлення та оцінювання  факторів впливу на рівень розвитку адаптаційних систем менеджменту підприємств. Для досягнення цієї мети використано метод синтезу, порівняння, експертних оцінок та кластерний аналіз. Аргументовано, що адаптація підприємств до ринкових флуктуацій є складним процесом, що вимагає комплексного підходу до управління та стратегічного планування. Виокремлено та оцінено фактори впливу на рівень розвитку адаптаційних систем менеджменту підприємств. Доведено, що ці фактори тісно взаємопов'язані та взаємозалежні, і разом вони визначають спроможність підприємства ефективно реагувати на зміни в зовнішньому середовищі. Взаємодія цих факторів створює синергію, яка дозволяє підприємствам не просто виживати в умовах непередбачуваності та змін, але й використовувати ці зміни як можливості для розвитку, зростання та здобуття конкурентних переваг. Теоретичне значення дослідження полягає у поглибленні розуміння впливу факторів на адаптаційні системи менеджменту, що сприятиме подальшому розвитку теорії менеджменту та стратегічного планування. Практичне значення полягає в можливості покращення управлінських процесів, розробки стратегій та прийняття ефективних рішень, що сприятиме підвищенню гнучкості та адаптивності організацій. Оригінальність статті полягає в комплексному підході до аналізу впливу різноманітних факторів на розвиток адаптаційних систем менеджменту підприємств. Розглянуто не лише зовнішні, але й внутрішні чинники та їх взаємозв'язок з ефективністю організації в умовах ринкових коливань. Інформація може бути корисною для менеджерів та керівників у розробці стратегій, спрямованих на забезпечення стійкості та успішності підприємств в непередбачуваному ринковому середовищі. Перспективи подальших наукових досліджень передбачають моделювання оптимальної системи розвитку адаптування систем менеджменту  підприємств до ринкових флуктуацій та впровадження практичних рекомендацій у реальну діяльність підприємств.
Професійна етика бухгалтерів в контексті електронних довірчих послуг та використання штучного інтелекту
Authors: Ромашко О. М. , Король С. Я.
Published: May 2024

В умовах цифрових трансформацій сфера бухгалтерського обліку зазнає змін, пов’язаних з організаційними аспектами – реалізацією бухгалтерських операцій, і з поведінковими – етикою професійної поведінки фахівців у цифровому середовищі. Важливу роль в контексті автоматизації відіграє штучний інтелект, який, з одного боку, спрощує роботу бухгалтерів, проте, з іншого боку, вимагає бути уважнішим до конфіденційності даних, збереження та коректної обробки бухгалтерської інформації. Метою статті є дослідження професійної етики бухгалтерів в контексті поширення практики застосування штучного інтелекту у бухгалтерській діяльності, розвитку сфери електронних довірчих послуг та загальної цифровізації. Було використано методи порівняння, абстракції, аналізу та узагальнення. В ході дослідження було детерміновано сутність електронних довірчих послуг, узагальнено основні обов’язки їх користувачів, перспективи розвитку електронних довірчих послуг в контексті застосування штучного інтелекту. Узагальнено ризики і переваги від інтеграції штучного інтелекту в бухгалтерську справу, зміни у вимогах до професійної етики бухгалтерів, зумовлені цифровізацією процесів і документообігу. Охарактеризовано основні принципи етичної поведінки, запропоновано їх оновлення відповідно до вимог цифрового середовища. Результати мають вагоме теоретичне значення, доповнюють попередні праці, що узагальнюють важливість трансформації принципів професійної етики в сучасних умовах цифровізації, а також практичне значення, результати можуть бути використанні HR-менеджерами у процесах управління розвитком персоналу, перепідготовки бухгалтерів до роботи у цифровому просторі. Робота висвітлює важливість узгодження принципів професійної етики із вимогами до роботи із цифровими технологіями, акцентує увагу на етичних аспектах бухгалтерської діяльності при застосуванні інновацій в умовах технологічних змін. Дослідження взаємозв’язку між сучасними технологіями та професійною етикою не лише відображає актуальні виклики, що постають перед бухгалтерами, а і акцентує увагу на важливості розробки оновлених практик розвитку потенціалу фахівців. Перспективними напрямами дослідження є такі: тенденції підвищення довіри до роботи бухгалтерів в умовах цифрових трансформацій, забезпечення відповідності діяльності до законодавства; аналіз світового досвіду впровадження оновлених етичних стандартів для регулювання застосування штучного інтелекту в бухгалтерському обліку, вплив таких трансформацій на якість електронних довірчих послуг.  Стаття є теоретичною, оглядовою.
Where does our plastic waste go?
Authors: Bernard Sophie , Lapointe Florence , Martin Julien
Published: May 2024

Last Fall, the Federal Court declared invalid and unlawful the federal government Order that classified plastic articles as toxic under the Environmental Protection Act. The government quickly appealed the decision and the Federal Court of Appeal granted a stay motion which prevents the Federal court ruling from taking effect while the appeal is ongoing. Therefore, the Single-use Plastics Prohibition Regulations remain in force. Despite an acknowledgement that Canada must fight against plastic pollution, Canadian exports of plastic waste amounted to almost 175 thousand tonnes in 2022, hardly a stellar performance. In light of developments in recent years and the Canadian government’s commitment to the management and use of plastics, the authors draw on available data to give an accounting of Canada’s trade in plastic waste over the last 20 years and point some data gaps.
CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS
Authors:   SCHOOL OF BUSINESS GALGOTIAS UNIVERSITY, TRIPATHI ANAND RAJ
Published: May 2024

According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday life. Customers are constantly inundated with an excessive number of businesses with which they must contend. The "four Ps" of marketing—price, packaging, promotion, and purity—along with well-known names in the industry and premium products were the factors that made this a realization. According to the findings of the research, when consumers are about to make a purchase decision, they give the most weight to their familiarity with the brand as well as the quality of the goods. These items are consumed by people of all different races and ethnicities, even in more rural locations where name brands are extensively offered. Also, a significant amount of their financial resources is invested in these things. It is common knowledge that the majority of consumers prefer to do business with well-known companies that they are already familiar with, whether this preference is based on personal experience or advertising. The findings of this study also suggest that customers continue to maintain their views and behaviors with regard to fast-moving consumer goods (FMCG) brands, even when they are dissatisfied with or uninterested in specific products. The company was able to improve the reputation of its brand among clients, despite the fact that it was subjected to a number of criticisms. Key Words: FMCG, Brand, Consumer Behaviour, buying behaviour, customer satisfaction, consumer awareness.
STUDY ON E-COMMERCE PLATFORM. ONLINE RETAILING AT FLIPKART
Authors:   GALGOTIAS UNIVERSITY, PATEL TARUN GAUTAM
Published: May 2024

India is at the forefront of digital retailing, which has changed the game for retailers globally, thanks to the success of e-commerce platforms like Flipkart. By dissecting the inner workings of online retailing via the lens of Flipkart, this research aims to illuminate the intricate factors impacting the e-commerce industry. Combining qualitative insights with quantitative data, this research employs a mixed-methods approach to provide a full understanding of Flipkart's essential role in the e-commerce business. It delves into the intricacies of Flipkart's online buying experience by examining trends in consumer behavior, technological advancements, market dynamics, and rival tactics. Through in-depth surveys, interviews with industry experts, and analysis of current market trends, this study investigates the elements that influence the choices and preferences of online shoppers. To maintain its lead over competitors, Flipkart has adjusted its approach to cater to customers' evolving desires. Keywords: E-commerce, Online Retailing, Flipkart, Consumer Behavior, Market Trends, Technological Innovations, Competitive Strategies, India.
A STUDY ON IMPACT OF POP-UP ADVERTISEMENTS IN CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
Authors:   Sathyabama Institute of Science and Technology, G Hariharan
Published: May 2024

Advertisements have been used for many years to influence the buying behaviours of the consumers. In today’s liberalized and globalized Indian economy, the utmost concern of advertisers is that of making advertising effective. Knowing about advertising effectiveness is very important for the marketers as large sums of money are poured into advertising. Now-a-days social media has created a huge buzz. On professional front, it has been widely used for acquiring markets by new business ventures. Many established organizations are undergoing operational change in their traditional practices in order to adapt to this online environment for promoting their products and services globally. The purpose of this research is to construct a scale to assess the efficacy of advertising effectiveness by pop ups in Indian market. The study therefore explores the influence of online advertising, especially popup ads on the purchase behaviour of social media users. This particular research was conducted on the unknown people to check the influence of pop ups while accessing internet on their buying behaviour while creating the awareness and building the perceptions. Both of these variables such as consumer awareness and consumer perceptions will motivate the consumer to buy a certain product, as there is a positive relationship present in between them. Keywords: Pop-Up Advertisement, Consumer Buying Behaviour, Effective Advertising, Online Advertising
THE ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL DECISION-MAKING
Authors: Goswami, Utsav
Published: May 2024

In the realm of finance, decision-making processes have always been pivotal in determining the success or failure of individuals, businesses, and economies at large. With the advent of Artificial Intelligence (AI), this landscape is undergoing a profound transformation. The integration of AI technologies in financial decision-making is not merely an augmentation of existing processes but a fundamental shift in how decisions are conceived, analysed, and executed. This introduction seeks to delve into the evolving role of AI in financial decision-making, particularly within the context of the Indian financial sector. The rapid pace of technological advancement has propelled AI into the forefront of various industries, and finance is no exception. AI encompasses a spectrum of technologies, including machine learning, natural language processing, deep learning, and predictive analytics, among others. These tools offer the ability to process vast amounts of data, identify patterns, and generate insights at speeds and scales that were previously unimaginable. In the context of financial decision-making, this translates into enhanced capabilities for risk assessment, portfolio optimization, fraud detection, and customer service, among others. India, with its burgeoning economy and vibrant financial markets, stands at the cusp of this AI-driven revolution. The country's financial ecosystem, characterized by a diverse array of institutions ranging from traditional banks to fintech startups, is ripe for AI-led innovation. The adoption of AI in Indian finance is driven by several factors, including the proliferation of digital technologies, the increasing availability of data, and the imperative for efficiency and competitiveness in a globalized economy. Furthermore, initiatives such as the government's Digital India campaign and regulatory efforts to promote fintech innovation have created a conducive environment for AI adoption in the financial sector.
A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE SHOPPING BEHAVIOUR AND SATISFACTION
Authors: PRIYADARSHNI SONALI
Published: May 2024

The rising number of Internet users in India bodes well for the future of online retail there. In order to keep their current online clients and attract new ones, e-marketers in India need to know what factors influence online behaviour and how these aspects relate to the different sorts of online buyers. The research project's overarching goal is to learn how Indian customers think about online shopping. According to this survey, information, perceived value, simplicity of use, perceived enjoyment, and security/privacy are the five most critical criteria that determine customers' attitudes of online purchasing. The reality that customers' real and expected behaviours greatly influence some decisions is one reason why consumer behaviour is seen as an applied field. Both micro and societal contexts can benefit from its data. The rapid expansion of the Internet has changed the way consumers across the globe shop for products and services. In order to stay in the game nowadays, a lot of companies are reducing their marketing budgets via the usage of the Internet, which means they can provide their products and services at lower costs. Along with information dissemination and communication, businesses also depend on the web for product sales, customer feedback, and satisfaction surveys. Keywords: -Online Shopping, Customers, Behaviour, Satisfaction
MARKETING STRATEGIES OF APOLLO TYRES
Authors:   Galgotias University
Published: May 2024

Apollo Tyres Limited is an Indian Multinational tyre manufacturing company headquartered in Gurugram, Haryana. It was incorporated in 1972, and its first plant was commissioned in Perambra in Chalakudy, Kerala (India.) The company now has five manufacturing units in India, one in Netherlands and one in Hungary. It has a network of nearly 5,000 dealerships in India, of which over 2,500 are exclusive outlets. The company generates 69% of its revenues from India, 26% from Europe and 5% from other countries. Apollo announced its entry into the two-wheeler tyre segment with contract manufacturing in March 2016. The company's second plant in Europe, was inaugurated by the Hungarian Prime Minister, Viktor Orban. in April 2017. Shares of Apollo Tyres Ltd. rose to their highest in little over two years in February, 2021 trading at ₹253.10.
IMPACT OF PACKAGING DESIGN ON CONSUMER PURCHASING DECISIONS
Authors:   GALGOTIAS UNIVERSITY, VERMA MOHIT
Published: May 2024

Packaging design is becoming more important in today's competitive marketplace as items compete for consumers' attention in a sea of choices. The complex world of package design and its influence on customer behavior is the subject of this master's thesis. The purpose of this study is to decipher the complex relationship between the visual appeal, practicality, and consumer psychology of packaging by drawing on a review of relevant literature, survey data, and real-world examples. Aspects of visual design, including color, typography, and images, as well as structural components, including size, form, and material choice, are investigated in the research on packaging. It takes a look at how these factors affect various product categories and customer demographics in terms of perceptions, preferences, and intents to buy. In addition, the study explores how packaging conveys brand values, identity, and product qualities, which in turn affects consumer perception and loyalty to the brand. Keyword : Packaging design, consumer behavior, aesthetics, functionality, consumer psychology, visual elements, color, typography, imagery,
"Personalization Trends: Creating Tailored Customer Experiences" Dynamic Digital Solutions
Authors:   Galgotias University, kumar Prince
Published: May 2024

The designing and producing in ways that resonate with customer preferences. Content and products that are personalized according to customer preferences can reduce customer fatigue and time in making choices, thereby decreasing their cognitive load. Despite its importance, the literature on personalized marketing remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study bridges this knowledge gap through a bibliometric review using performance analysis and science mapping. Through a comprehensive review of 383 publications, this study reveals the publication and citation trends, the most prolific authors, journals, and publications, and six major themes personalized recommendation, personalized relationship, personalization–privacy paradox, personalized advertising, personalization concept and discourse in marketing, and customer insights in personalized marketing) that characterize the body of knowledge of personalized marketing. The study concludes with future research directions as ways forward for personalized marketing, wherein a focus on new-age technologies involving artificial intelligence, big data, blockchain, internet of things, and wearables is encouraged to explore new ways to curate personalized experiences across online and offline channels.
ActiWise: Insight on Human Activity Recognition Using Deep Learning Approaches
Authors:   Raghu Institute of Technology., Varma Danthuluru Sri Datta Manikanta
Published: May 2024

In this study, we investigate the fusion of Convolutional Neural Networks (CNNs) and Long Short-Term Memory (LSTM) networks for human activity recognition (HAR). By integrating hierarchical spatial features extracted by CNNs with LSTM networks' temporal modelling capabilities, our approach excels in discerning nuanced patterns from raw sensor data collected via wearable devices. Through rigorous experimentation and validation, our CNN+LSTM model demonstrates robust performance in accurately classifying a spectrum of human activities. This research advances HAR methodologies, shedding light on the synergistic interplay between spatial and temporal modelling in activity recognition, with implications across healthcare, sports analytics, and human-computer interaction domains. Index Terms- Human activity recognition, deep learning, Convolutional Neural Networks (CNNs) and Long Short-Term Memory (LSTM).
EfficientNet Transfer Learning Approach for Multi-Class Brain Tumor Classification
Authors:   Department of Computer Science and Engineering, Info Institute of Engineering, P Mrs.Gokila
Published: May 2024

- It can be difficult for radiologists to accurately diagnose brain tumors in the medical field. When radiologists manually identify tumors, it can result in incorrect treatment planning and medical errors. The Miami Neuroscience Center states that there are 120 different kinds of brain tumors that can impact an individual's brain. Brain tumors that are most common and dangerous include glioma, meningioma, and pituitary tumors. In this work, we developed an online diagnostic tool to accurately classify brain tumors, including Astrocytoma, Glioma, Meningioma, Neurocytoma and Pituitary. Additionally, our program is capable of classifying a normal brain. We added CT and MRI scan images to improve cross-modality and model capability. We employed the CNN based neural network architecture known as EfficientNet. With this model, we achieved over 93.4% accuracy. Our application will help the radiologist identify tumors quickly and promote better treatment planning. Key words: Deep Learning, Transfer Learning, CNN, MRI, CT, Multi-Class Classification.
“CUSTOMER PERCEPTION TOWARDS DIGITAL TRANSACTION’’
Authors:   GALGOTIAS UNIVERSITY, KUMAR ANSHU
Published: May 2024

This study explores the aspects that impact customers' perspectives and actions about internet purchases in this dynamic economy. From a comprehensive literature review, this research synthesises crucial themes such as user experience, trust, perceived risk, convenience, socio-demographic factors, regulatory environment, cultural effects, and future developments. Results show that efficiency and convenience, rather than worries about security, are the main motivators for people to use digital transactions. Trust appears to be a crucial component as well, and it is heavily influenced by user experience and the reputation of service providers. Consumer attitudes are made more complicated by a number of socio-demographic criteria, including age, income, and digital literacy. Elements such as social shifts away from cash-based economies, technological advancements, legal frameworks, and cultural norms all have a role. Legislators and practitioners alike can utilize the study's findings to better understand how to increase the reliability, security, and adoption of digital transactions. Digital transactions are characterized by a myriad of ideas and phrases, such as user experience, ease, security, trust, demography, innovation, regulatory environment, cultural effects, and future trends. Keywords:-Digital, Transactin, Customer , Perception
EVALUATION OF SOURCING RISKS IN MANUFACTURING INDUSTRY
Authors:   Galgotias university, BHATI MANISH
Published: May 2024

In the dynamic landscape of the manufacturing industry, sourcing decisions play a Pivotal role in determining operational efficiency, cost-effectiveness, and overall business resilience. This abstract provides a concise overview of the evaluation of sourcing risk within the manufacturing sector, highlighting key factors, methodologies, and implications. Manufacturers face multifaceted challenges in sourcing, ranging from geopolitical instability and supply chain disruptions to fluctuating market demands and regulatory constraints. Evaluatingthese risks demands a holistic approach that integrates quantitative and qualitative assessments. Traditional risk assessment frameworks often focus on financial metrics, supplier stability, and operational contingencies. However, contemporary approaches recognize the need for broader considerations, including environmental sustainability, ethical sourcing practices, and social responsibility. This abstract delves into the methodologies employed for assessing sourcing risk, encompassing both pre-emptive risk identification and ongoing risk management strategies. It explores the role of advanced analytics, including predictive modelling and simulation, in forecasting and mitigating potential disruptions.
HOW TO INCREASE SALES OF ULTRATECH CEMENT THROUGH DIGITAL MARKETING.
Authors:   SCHOOL OF BUSINESS GALGOTIAS  UNIVERSITY, SINGH PRINCE KUMAR
Published: May 2024

1.1 Background of the Study I am pursuing MBA From Galgotias University and it’s a great opportunity for me to making this project. This following Master Thesis has been assigned to me by my advisor Ms Neha Bhatia. I have worked with ULTRATECH CEMENT Mills Ltd for a time span of two months as a researcher; where I had the opportunity to see and learn new things about how a cement company in India operates. This Master Thesis reflects about my in-depth understanding about the various aspects of this company and the cement industry on the whole. 1.2 Objectives of the Study The main objective of this research is to formulate some strategies to develop the product of the ULTRATECH CEMENT Ltd. which is currently trying to boost up their sell. The specific objectives of this study are: ● To provide an inside scenario about the cement industry in India and also suggest some Digital Marketing Strategies. ● To examine the customer preferences that influence on customer satisfaction and set priorities when designing products in cement industry. 1.3 Methodology This report has been completed by taking information from different relevant sources. Some accounts have been taken by observing and working with the company itself. However, this report also consists of a significant amount of data obtained from both primary and secondary sources. 1.3.1 Primary Data • On the basis of pre-structured questions, the information has been collected through personal interviews from customers of the ULTRATECH CEMENT Ltd. In some cases, Likert’s five-point scales was used to measure the respondent’s opinion. • Practical work experience at the different departments of ULTRATECH CEMENT Ltd. • Discussions and meetings with the employees of ULTRATECH CEMENT Ltd regarding their feelings, opinions and feedback regarding ULTRATECH CEMENT Ltd. • Interaction with some customers via telephone through which I could capture their perception about the company. 1.3.2 Secondary Data ● Financial reports of ULTRATECH CEMENT Ltd. ● Relevant books, Research papers, Newspapers and Journals. ● Internet and various study selected reports. 1.4 Limitations of The Study While working with the company, I faced some limitations in terms of having access to information belonging to the company. As I worked there as a researcher, I did not have access to many documents which prevented me from including up a lot of information details about certain topics of the report. Although I worked in ULTRATECH CEMENT Ltd almost for two months that helped me to know a broader perspective of how the company works, nevertheless I did not get an in-depth understanding and information about every sector of all the departments of the company uniformly. Although I had this limitation, however I have tried my level best to fulfil the objectives of this paper properly.
A Study on analysis of financial statement of ICICI Bank
Authors:   School of Business, Kumari Twinkle
Published: May 2024

Financial Statement Analysis is a technique used to examine and assess a company's accounting reports (financial statements) to evaluate its past, present, or projected future performance. This evaluation process enables better decision-making in terms of the company's economic activities. Financial statement analysis has various users, which can be categorized into internal and external users. Internal users refer to the company's management who analyze financial statements to make decisions regarding the company's operations. On the other hand, external users may not be directly associated with the company but still have a financial interest. These external users include owners, investors, creditors, government entities, employees, customers, and the public. The roles and importance of these users are explained below: The company's managers utilize financial statement analysis to make informed decisions about their performance. For example, they may analyze their accounting reports to determine the cost per distribution channel or the amount of cash remaining, and then make decisions based on these analysis results. Small business owners require financial information from their operations to assess the profitability of their business. This information aids in making decisions such as whether to continue operating the business, whether to enhance business strategies, or whether to discontinue the business altogether.
Yabancı Dil Olarak Almanca Öğretiminde Mini Metinlerin Kullanılması
Authors: Karaz Doğan , Bülbül Melik
Published: May 2024

Bu çalışma ortaöğretim okullarında 9. Sınıf Almanca dersinde mini metinler yolu ile yapılan yabancı dil öğretiminin etkisini inceleme amacı taşımaktadır. Çalışma 2019-2020 eğitim öğretim yılında Erzurum ilinde yer alan bir Anadolu Lisesi’nde yapılmıştır. Çalışmada yöntem olarak nicel araştırma yöntemlerinden ön test son test kontrol gruplu yarı-deneysel desen kullanılmıştır. Araştırmada veriler başarı testi ile toplanmıştır. Toplanan verilerin analiz sürecinde bağımsız t testi kullanılmıştır. Çalışmada toplam ön test puanlarına ilişkin bağımsız gruplar t-testi sonucunda mini metinlerin uygulandığı deney grubu ve geleneksel öğretim yönteminin uygulandığı kontrol grubu arasında 9. sınıf Almanca dersinde önemli bir farklılık bulunmamıştır. Uygulama sürecinin sonunda deney ve kontrol grubunda yer alan öğrencilerin son test başarı testi puanları söz konusu olduğunda yapılan bağımsız gruplar t-testinin sonuçlarına göre anlamlı bir fark oluşmuştur. Başarı testinin sonucunda ulaşılan bulgular çalışmanın ilk uygulamasında deney grubu lehine anlamlı farklar olabileceği yargısını destekler niteliktedir. Bu çalışmanın sonuçları bize yabancı dil olarak Almanca öğretiminde mini metin kullanımının faydalı olduğunu ayrıca geleneksel öğretim yöntemi ile karşılaştırıldığında daha etkili olduğunu göstermektedir.
Comparative Analysis in Indigenous Women's Ecological Practices Across Indonesia: A Systematic Literature Review
Authors: Husni Rahmatul
Published: May 2024

Indigenous women in Indonesia have long practiced ecological management and sustainable resource use, deeply embedded in their cultural beliefs, traditional wisdom, and strong connection to the land. However, their specific ecological practices have been the subject of limited research, especially compared to broader studies of the relationship between gender and ethnicity in sectors such as mining. These existing studies often highlight negative impacts on women in general but focus less on the specific practices of indigenous women, especially in relation to their contributions to biodiversity conservation and sustainable use of natural resources. Recognizing this gap, this research aims to conduct an in-depth analysis of the ecological practices of indigenous women in various regions of Indonesia, focusing on their role in environmental conservation and sustainable development. The motivation for this research is to understand how these practices, shaped by cultural, traditional, and land-based relationships, contribute to ecological management and provide lessons for sustainable living. To achieve this, this study used a systematic literature review. The literature review will involve a comprehensive examination of existing academic literature, using databases such as JSTOR, Scopus, and local Indonesian research repositories. Literature selection criteria will include relevance to indigenous practices, focus on ecological management, and contribution to biodiversity conservation. Although specific findings have not been presented, the study expects to reveal a wide variety of indigenous ecological practices. This is expected to include traditional methods of land and resource management, contributions to the resilience of local ecosystems, and sustainable practices passed down from generation to generation. This study aims to highlight the important role of indigenous women in maintaining biodiversity and adapting to environmental change. A multidimensional approach that considers the institutionalization of gender and ethnicity in mining governance, as well as the role of gender and ethnic identity, will be adopted. The findings from this literature review and field study will make a significant contribution to our understanding of the rich ecological knowledge and practices of indigenous women in Indonesia. They will also highlight the importance of incorporating these practices into broader conservation and sustainability efforts, providing policy recommendations for a more inclusive and holistic environmental approach.
Online Course Design Review: Quality e-Learning Practices in Higher Education
Authors: Smallwood Ramos Jacelyn
Published: May 2024

This article presents the importance of online course revision to improve best practices in distance higher education, increase student success and raise retention rates. A year-long, systematic, unified approach to online course review was conducted by a committee of Humanities professors. The aim of this paper is to share the significant enhancements made to an online course design, using the 7th Edition of Quality Matters Higher Education Rubric to boost student engagement, performance, and satisfaction. This study discusses how each standard was applied to refine an online course. The purpose of the revision was to systematically address the standards as proposed by the QM rubric. Findings revealed areas to strengthen in each of the eight general standards resulting in the actualization of the course design to be more accessible and practical for student use. A few of the specific enhancements because of the revision were the creation of a course content map, clear and predictable design, weekly email reminders, and rubrics. Student feedback confirmed positive outcomes after the successful implementation of best practices using the QM rubric.
Actitudes del docente de las materias de español y matemáticas, de cuarto y quinto grado, durante las prácticas de inclusión con estudiantes con discapacidad en la sala de clases regular
Authors: Torres Tania
Published: May 2024

El propósito de esta investigación fue explorar y describir las actitudes del docente de las materias de español y matemáticas, de cuarto y quinto grado, durante las prácticas de inclusión con estudiantes con discapacidades en la sala de clases regular de las escuelas elementales públicas del centro de la isla. La investigación se sustentó con la teoría sociocultural de Lev Vygotsky (1925 - 1934), el concepto de Otredad de Skliar (2002) y la teoría de Acción Razonada de Ajzen y Fishbein (1980). La metodología fue cualitativa, con diseño fenomenológico. La población fue de 251, de los cuales participaron 8 maestros regulares de cuarto y quinto grado de las materias de español y matemáticas, de las escuelas públicas elementales del centro de la isla, pertenecientes a la Región Educativa de Bayamón del Departamento de Educación de Puerto Rico (DEPR). Los hallazgos fueron interpretados y analizados con el modelo Wolcott (1994), al relacionar categorías e identificar la relación entre ellas. Las conclusiones destacaron que existe una actitud positiva del docente participante, ante sus prácticas de inclusión, al atender estudiantes con discapacidad en la sala de clases regular.
Taking Popular Culture Seriously: Towards Alternative Legal Pedagogy
Authors: Sheikh Danish
Published: May 2024

The Law and Popular Culture course is one that holds great potential in transforming the law classroom into a more accessible, democratic, and vibrant space. With this in mind, how does one go about conducting such a course in the law school? This paper attempts to start answering that question. Based on the author's experience of conducting such courses at the National Law School of India University, Bangalore (NLSIU) and NationalAcademy NALSAR University of Law, Hyderabad, the paper surveys a range of sources that may be used to construct the course, along with sharing the actual experience of teaching it.