bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengenalan Immersive Marketing Dan Penyesuaian Pricing Dengan Pelaku Usaha Bumdes Kesari Amertha Sari
Authors: Putri Sukmasari Triana Gita
Published: February 2025

This community service was carried out to introduce the concept of marketing and financing calculations at the Kesari Amertha Sari Village-Owned Enterprise which was carried out with the collaboration of Warmadewa University lecturers and students. The implementation of the service was carried out in Singapadu Tengah Village, Sukawati District, Gianyar Regency, Bali Province. Service activities are carried out using observation and interview methods conducted to BumDes managers and Pokdarwis groups in Singapadu Tengah. The results of observations and interviews became the basis for implementing the service program by action research group methods. It is known that BumDes and Pokdarwis Singapadu Tengah are currently experiencing obstacles to revive through tourist villages. As a result, representatives of Bumdes and Sadar Wisata groups understand the importance of marketing that is done digitally but still provides real time services and opportunities for managing tourist village pricing to be carried out, after socialization related to immersive marketing and pricing strategy guidelines, especially in tax adjustments. The evaluation of the service program shows positive results in supporting the marketing and management of tourist villages in Singapadu Tengah. This service activity has successfully achieved its goal of introducing the knowledge and skills of Bumdes and Pokdarwis in the management of tourist village.
Heating Oil Prices and the Chaotic Growth Model
Authors: Jablanovic Vesna
Published: February 2025

This paper analyzes the local stability of the created chaotic heating oil prices growth model. It is proved that the logistic map is a useful framework for creating the chaotic heating oil prices growth model. Also, it is important to analyze the local growth stability of heating oil prices in the period 2002-2024. This paper confirms the existence of convergent fluctua­tions in heating oil prices in the observed period.
Corporate Social Responsibility as Business Strategy for Macedonian Companies
Authors: Gjorgjioska Emilija , Gligorovski Violeta , Obednikovska Snezhana
Published: February 2025

The purpose of this paper is to make a profound analysis of Cor­porate Social Responsibility on several aspects of the subject. In recent dec­ades, corporate social responsibility has emerged as a challenge to large companies in their successful organizational performance. Corporate So­cial Responsibility should be immanent and implemented in companies’ strategies. Raising awareness about many problems facing societies is pre­cisely the core of corporate responsibility. The authors will analyse the le­gal framework that encourages social responsibility, and corporate obliga­tions for issuing social responsibility reports in the Republic of North Mace­donia. The paper reaches a conclusion about the influence of the Corporate governance code for companies listed on the Macedonian Exchange (MSE) – adopted in 2021 and the ESG disclosure Guide for companies listed on the MSE about the corporate social responsibility level of awareness. Also, cor­porate responsibility will be emphasized as a marketing strategy of the com­panies, contributing to raising the brand to a higher respectable level. For this purpose, a methodology appropriate to the purpose and object of re­search will be chosen, that is, the method of analysis, abstraction and gen­eralization, will provide general conclusions, as well as comparative analy­sis, will be used. The conclusion will show which of the four corporate social responsibility approaches: obstructionist, defensive, adaptable, or proactive approach is preferred by the analysed companies.
AI-Led Attacks in the Field of Business
Authors: Szabó Hedvig
Published: February 2025

The rapid advancement of technology and the digital transforma­tion of the business environment have introduced new vulnerabilities, mak­ing cybersecurity a paramount concern for companies worldwide. This paper explores the evolving nature of cyber threats, with a particular focus on the rise of artificial intelligence (AI) in facilitating cyberattacks. Utilizing a combi­nation of theoretical analysis, including the PESTEL framework, and empiri­cal data from a survey of Information and Communication Technology (ICT) company leaders in Hungary, this study underscores the dual role of AI in cy­bersecurity. AI not only enhances the capabilities of cyber defense mecha­nisms but also significantly amplifies the potential and sophistication of cy­berattacks. The research findings indicate a noticeable increase in AI-led cy­berattacks, which are characterized by their complexity and the challenge they pose to traditional cybersecurity defenses. This trend necessitates a stra­tegic shift in how businesses approach their security strategies, integrating advanced technological solutions and adopting a proactive stance toward identifying and mitigating emerging threats. The paper concludes with rec­ommendations for future research directions, emphasizing the need for con­tinuous adaptation and the integration of cybersecurity considerations into the broader strategic planning process of companies.
Supply and Demand for Apples in V4 Countries
Authors: Hošková Elena
Published: February 2025

The paper aims to identify trends in the supply and demand of the apple market in the V4 countries. The data for the analysed years 2002- 2023 are obtained from Eurostat. Descriptive and regression analysis is used. The results of the analyses show that the highest production and consump­tion of apples is in Poland. Poland has the largest area of apple orchards, but also the highest yield among the countries surveyed. Supply modelling shows that the supply of apples is most influenced by yield. The modelling of the demand for apples shows that in the V4 countries with lower domes­tic production, the demand for apples is most significantly influenced by imports.
Tech-Enabled Business Models in Banking for Financial Inclusion: A Systematic Literature Review
Authors: Dervishaj Arjela , Bitri Aida
Published: February 2025

Financial inclusion refers to the principle of ensuring universal ac­cess to fundamental banking services such as savings accounts, credit, and in­surance, irrespective of individuals’ economic or social circumstances. In today’s context, this equitable access is crucial for fostering active participation in eco­nomic activities. This involves breaking down barriers that historically limited access, especially for remote and financially disadvantaged groups, and lev­eraging technology to create more efficient and accessible financial process­es within financial service providers with a specific focus on banks in this case.

Research on the influence of technology-enabled business models in banks for financial inclusion examines the impact of emerging technologies on trans­forming traditional banking operations and fostering financial inclusion. His­torically, traditional banking systems have been inefficient, time-consuming, and expensive. New technology has transformed these financial processes, making them more efficient and accessible.

This study explores the existing literature published in this domain from 2010 to 2024, aiming to conduct a thorough analysis and to better understand the link between tech-enabled business models, banking and financial inclusion. Through the use of the proper literature review strategy and the collection of the relevant subset, this paper will support research and highlight significant gaps and challenges in understanding and addressing financial inclusion, particu­larly in the setting of digitalization of banking processes through their business models in developing countries.
The Influence of Podcast Engagement on Consumer Perception and Purchase Intention: Evidence from Croatia
Authors: Tonković Pražić Ivana , Devčić Kristina
Published: February 2025

Podcast adoption and audience have been growing at a high rate for the last decade since they enable higher levels of availability, intima­cy and interactivity than many other media. The attractiveness and advan­tages of podcast advertising that arise from the characteristics and popular­ity of podcasts themselves, caused an increase in podcast advertising. In or­der to gain deeper insight into the influence of podcast advertising on con­sumer behavior and thus improve our understanding of this area of digital marketing, an investigation on how podcast engagement influences con­sumer product recommendation perception and purchase intention of the brands and products advertised by their favorite podcast was conducted. In order to achieve the set goal, a questionnaire was administered among a sample of Croatian consumers. The collected data was analyzed and the re­sults were presented and interpreted.
A Comprehensive Review of Zero Trust Network Architecture (ZTNA) and Deployment Frameworks
Authors: Senan Mahmod Attar Bashi Zainab , Senan Shayma
Published: February 2025

The zero trust (ZT) approach has initiated significant advancements in network security, addressing the limitations of traditional security models. Traditional network security approaches have faced challenges adapting to modern trends such as bring your own device (BYOD) and cloud computing, resulting in increased complexity in meeting new security requirements. The zero trust security model operates on the principle that no entity within the network, whether internal or external, is inherently trusted. Therefore, all users and devices must undergo strict authentication and authorization processes prior to accessing organizational resources. This review paper provides a comprehensive analysis of zero trust network architecture (ZTNA) and outlines a general deployment framework model, highlighting the critical role of zero trust in modern network security.
TRANSPLANTASI TERUMBU KARANG DI PERAIRAN GILI SEJANGAN DESA LABUHAN KURIS KABUPATEN SUMBAWA
Authors: Fahruddin Muh , Ilyas Anita Prihatini , Aldi Davit , Kautsari Neri , Saputra Aan , Rhismanda Agum , Jondani Diso Rahmat , Fajri Muhammad , Rikardus Rikki , Hakim Lukman
Published: February 2025

Terumbu karang merupakan salah satu ekosistem yang unik dan khas di wilayah perairan tropis. Indonesia sendiri berada di wilayah segitiga terumbu karang dunia sehingga seluruh penjuru dunia menjadikan Indonesia sebagai pusat keanekaragaman hayati terumbu karang dunia. tujuan dari kegiatan ini yaitu untuk memulihkan terumbu karang yang telah rusak, melakukan perawatan, monitoring, dan evaluasi hasil transplantasi karang, membuat spot diving maupun snorkeling, melakukan edukasi kepada masyarakat, mahasiswa Program Studi Manajemen Sumberdaya Perairan Universitas Samawa, mahasiswa Program Studi Ilmu Perikanan dan Konservasi Sumber Daya Alam Universitas Teknologi Sumbawa dan stakeholders lainnya tentang pentingnya ekosistem terumbu karang. Kegiatan pengabdian dilaksanakan selama 2 hari, mulai tanggal 24-25 April 2024 di Gili (Pulau) Sejangan Desa Labuhan Kuris, Dusun Labuhan Terata, Kecamatan Lape, Kabupaten Sumbawa, Provinsi Nusa Tenggara Barat. Prosedur pelaksanaan pengabdian kepada masyarakat terdiri dari dua tahapan yaitu penyampaian materi dan transplantasi karang. Hasil kegiatan pengabdian transplantasi terumbu karang menunjukkan antusias masyarakat, akademisi dan stakeholders dan tertarik melakukan rehabilitasi terumbu karang. Selain kegiatan sosialisasi dan transplantasi karang ini diharapkan menjadi langkah awal dalam pengelolaan fungsi kawasan terumbu karang dan dapat diterapkan secara aplikatif untuk memulihkan kondisi terumbu karang agar tetap terjaga sehingga dapat meningkatkan kesejahteraan masyarakat pesisir.
Digital transformation of the banking sector: Current trends and development vectors
Authors: ZIANKO Vitalii , NECHYPORENKO Tetiana
Published: February 2025

Relevance of the study. The digital transformation of the banking sector is an important condition for ensuring its adaptability and resilience in the face of global economic changes and increased competition.
The purpose of the study was to prove that the digital transformation of the Ukrainian banking sector is an inevitable process that opens up new opportunities for the development of financial services, to outline ways to solve the problems of digital adaptation of Ukrainian banking institutions based on an analysis of the current state of their digitalization and identification of key trends and strategic vectors of development in the context of current global challenges.
Research methods. The methods of the systematic approach and theoretical and empirical analysis are used, the main methods are: theoretical cognitive approach, logical methods, methods of observation and comparison, empirical methods, etc.
Results. The article shows that integration of digital technologies, such as automation of operations, introduction of cloud services and development of open banking, significantly transforms traditional business models of banks. The use of big data analytics helps to improve risk management and improve the quality of financial forecasts, while digital platforms increase the efficiency of customer service. It is noted that the challenges of cybersecurity, ethical data management and regulatory compliance remain relevant barriers to the successful implementation of digital initiatives in the banking sector. It is proved that the integration of innovative approaches with traditional principles contributes to the long-term competitiveness and operational sustainability of banks.
Practical value of the study. The results can be used by banking institutions and financial strategists to develop effective approaches to digitalization that increase the reliability and adaptability of banking operations in a dynamic market environment.
ВПЛИВ РЕЛЬЄФУ НА ЕФЕКТИВНІСТЬ ПРОВЕДЕННЯ ВОДОРЕГУЛЮВАННЯ НА ОСУШУВАНИХ ЗЕМЛЯХ
Authors: Турченюк В. О. , Коптюк Р. М , Войцехович Н. В.
Published: February 2025

Представлено результати оцінювання характеру і ступеня впливу розвиненого рельєфу місцевості на осушуваних  землях на ефективність проведення водорегулюючих заходів.  Дослідженнями встановлено, що на понижених ділянках осушувальних систем не забезпечується сприятливий водноповітряний режим ґрунту у впродовж вегетаційного періоду. Особливістю формування водного режиму осушуваних земель з розвиненим рельєфом є також утворення поверхневого стоку, який надходить до понижених ділянок і призводить до кольматації дренуючого горизонту, що суттєво знижує його водопроникність та призводить до їх перезволоження. Понижені ділянки за рельєфом в критичні періоди роботи осушувальної системи, а це періоди весняних повеней та літньо-осінніх паводків, перебувають у перезволоженому стані впродовж тривалого періоду, тим самим не можуть забезпечити роботу сільськогосподарської техніки, передпосівний обробіток ґрунту, посів сільськогосподарських культур та збирання врожаю. Запропоновані інженерні та агромеліоративні заходи щодо забезпечення оптимального водноповітряного режиму ґрунтів на осушуваних землях з врахуванням особливостей рельєфу, а саме як додатковий ефективний меліоративний захід можна передбачати проведення щілинного розпушення, яке спрямоване на покращення  поверхневого і внутрішньоґрунтового стоку. Одним із ефективних способів збільшення інтенсивності осушення на понижених ділянках рельєфу із слабоводопроникними ґрунтами може бути збільшення діаметра дрен та застосування  якісно нових захисно-фільтруючих матеріалів. Зі збільшенням діаметра збільшується контактна поверхня між стінками дренажної труби і ґрунтом, зменшується стиснення потоку ґрунтових вод в придренній зоні і відповідно зменшуються фільтраційні градієнти. Тому на стадії проєктування слід виконувати оцінку нерівномірності рельєфу осушуваних масивів, який впливає на водний режим осушуваних земель та ефективність об’єкта в цілому.
ВПЛИВ РІВНЯ ЗАБЕЗПЕЧЕНОСТІ ЗРОШЕННЯ ДОЩУВАННЯМ НА ВИТРАЧАННЯ ВОДНИХ Й ЕНЕРГЕТИЧНИХ РЕСУРСІВ ТА ЙОГО ЗАГАЛЬНУ ЕФЕКТИВНІСТЬ У ЗМІННИХ КЛІМАТИЧНИХ УМОВАХ
Authors: Приходько Н. В. , Коптюк Р. М. , Рокочинський А. М. , Волк П. П.
Published: February 2025

Розглянуто нові сучасні підходи до вирішення проблеми зростання в умовах зміни клімату дефіциту водних ресурсів  для зрошення на основі введення показника рівня його забезпеченості, який відображає зниження поливних та зрошувальних норм щодо їх проєктних значень, а також результати дослідження впливу цього показника на витрачання водних й енергетичних ресурсів та загальну ефективність зрошення дощуванням у змінних кліматичних умовах. Обґрунтовано необхідність зміни підходів до реалізації зрошення та переходу на природоорієнтовані й екологоефективні рішення. Дослідження виконано на основі машинного експерименту з використанням комп’ютерної програми, яка ґрунтується на застосуванні комплексу оптимізаційних, економіко-математичних та прогнозно-імітаційних методів і моделей, у тому числі моделі кліматичних умов місцевості, моделі водного режиму та технологій водорегулювання, а також моделі врожайності вирощуваних культур для прогнозного оцінювання на довготерміновій основі технологічної, економічної, екологічної й інвестиційної ефективності функціонування об’єкта, застосуванняяких регламентовано галузевими нормативами Держводагентства України. Експериментально визначено, що  інтенсивність зниження продуктивності проєктної сівозміни є майже удвічі нижчою за інтенсивність зниження затрат води й електроенергії практично для більшості розглянутих варіантів режимів зрошення дощуванням щодо різних рівнів його забезпеченості, це підтверджується відповідними показниками чистого доходу. Таким чином, цілеспрямоване зниження затрат поливної води при зрошенні дощуванням є цілком виправданим і необхіднимрішенням на шляху до економії водних й енергетичних ресурсів і переходу гідромеліоративної діяльності на  природоорієнтовані та екологоефективні рішення.
ANALISIS HASIL RANCANG BANGUN ALAT BANTU PRESS LAMINASI CORE SEMI OTOMATIS GUNA MENGURANGI CYCLE TIME
Authors: Ayu Fitrianti Sugiono Friska , Naufal Mudriya Aldo , Syukur Alfauzi Abdul , An-Nizhami Avicenna
Published: February 2025

Proses laminasi core menjadi fokus utama karena krusial dalam memastikan kualitas produk di PT X, sebuah perusahaan manufaktur otomotif yang memproduksi berbagai jenis spare parts termasuk PSD Motor. Adanya pemindahan proses laminasi ke dalam perusahaan bertujuan untuk meningkatkan efisiensi produksi dan mengurangi biaya operasional. Penelitian ini akan menganalisis hasil rancang bangun mesin laminasi core semi otomatis di internal PT X. Metode penelitian mencakup identifikasi masalah, perancangan mesin, pembuatan, pengujian, analisis, dan pelaporan. Hasil pengujian menunjukkan penurunan signifikan dalam cycle time proses laminasi, dari rata-rata 17,642 detik di eksternal perusahaan menjadi 10,682 detik setelah implementasi mesin baru di internal perusahaan, atau sekitar 39,45% peningkatan efisiensi. Alat bantu press laminasi core semi otomatis ini mampu mencapai kapasitas produksi hingga 2696 core per hari. Dengan demikian, implementasi mesin ini berpotensi besar untuk meningkatkan produktivitas perusahaan dalam industri otomotif.
СПОРТИВНІ ІГРИ ЯК ЗАСІБ ВДОСКОНАЛЕННЯ КООРДИНАЦІЙНИХ ЗДІБНОСТЕЙ БАДМІНТОНІСТІВ ІЗ ВАДАМИ СЛУХУ
Authors: СТЕРІН Владислав , СОБКО Яна , СТЕРІН Михайло , РЕВА Віталій
Published: February 2025

Розвиток координаційних здібностей є фундаментальним аспектом у підготовці бадмінтоністів з вадами слуху, що визначає їхню здатність адаптуватися до швидкозмінних ігрових ситуацій та виконувати техніко-тактичні прийоми на високому рівні. Метою дослідження є розробка та експериментальне обґрунтування методики розвитку координаційних здібностей бадмінтоністів з вадами слуху шляхом використання комплексів вправ зі спортивних ігор. Учасники: бадмінтоністи з порушеннями слуху (n=14) віком 19-22 років національної збірної України. Експеримент проходив протягом періоду січень 2024 – березень 2024 року, На початку та в кінці  експерименту було проведено тестування координаційних здібностей бадмінтоністів з порушеннями слуху. Методи дослідження: теоретичний аналіз і узагальнення науково-методичної літератури; методи тестування фізичних здібностей; математико статистичні методи, логічні методи. Результати: розроблено експериментальна методика, для розвитку координаційних здібностей бадмінтоністів за допомогою спортивних ігор таких як баскетбол та футбол, яка включала в себе поєднання 6-ти різноманітних тренувальних комплексів, а також ігрову практику з даних видів спорту. Виявлено в експериментальній групі достовірно підвищились результати 7 тестів: проба Ромберга, стрибки зі скакалкою за 1 хв. та стрибки до помилки, тест на швидкісну реакцію і координацію, тест на швидкість реакцію, відбивання волану від стіни (p<0,05, p<0,01). В контрольній групі підтвердилось статистично значуще покращення показників лише у 3 тестах. Встановлено, що застосування методики виявило значний позитивний вплив на рівень розвитку координаційних здібностей бадмінтоністів з вадами слуху. Завдяки поєднанню вправ з різних видів спорту було досягнуто всебічного розвитку ключових якостей, необхідних у бадмінтоні, таких як спритність та координація.
Integration of human rights in the university curriculum: An analysis of its implementation and results
Authors: Vilca Lenin Elvis Vilca , Yucra Ruth Mery Caira
Published: February 2025

This study analyzed the influence of psychological factors on university students' motivation and academic performance. A quantitative approach was adopted, involving the participation of 200 university students from various disciplines. Data were collected through structured surveys designed to evaluate intrinsic and extrinsic motivation, goal setting, and academic performance. The findings revealed a significant positive correlation between intrinsic motivation and students’ academic performance, highlighting the critical role of internal drivers in achieving academic success. Students who established clear and specific goals demonstrated a higher level of academic achievement compared to their peers without defined objectives, emphasizing the importance of goal clarity. Moreover, the study identified that external rewards and pressures had a limited impact on sustainable academic performance, underscoring the need to foster intrinsic motivation. Effective goal-setting practices, such as setting measurable and time-bound objectives, were found to act as mediators between psychological motivation and performance outcomes. These results suggest that interventions aimed at enhancing intrinsic motivation and teaching students how to set and pursue realistic academic goals could significantly improve academic results. The implications of this research are critical for educators and policy-makers, as they highlight the need to design educational strategies and curricula that prioritize intrinsic motivational techniques and promote goal-setting skills. By addressing these psychological factors, institutions can create more supportive learning environments that empower students to excel academically and develop lifelong learning habits. Future research should explore these findings in diverse educational contexts to verify their applicability and investigate additional psychological variables that may influence academic success.
Collaborative professional development for science, technology, and mathematics teachers in designing iPad-integrated lesson plans
Authors: Chatmaneerungcharoen Siriwan
Published: February 2025

This study presents a teacher development program designed to enhance STEM teaching skills through the integration of iPad-based technology, emphasizing the advancement of Technological Pedagogical Content Knowledge (TPACK). The program utilizes a blended learning approach, combining online modules with hands-on, school-based sessions to develop teachers' expertise in content, pedagogy, and the effective application of digital tools. Structured into three phases—preparation, collaboration, and classroom implementation—the program supports teachers in creating and delivering interactive, inquiry-driven STEM lessons using iPad applications to boost student engagement and learning outcomes. A mixed-methods research design was employed to study and refine the program, involving 444 school teachers in ongoing collaborative work, with a focused analysis of 36 selected participants. Data was collected through teacher focus group interviews, classroom observations, TPACK surveys, and direct collaboration in classrooms. Analysis was conducted using both content analysis and statistical methods. The findings indicate that the blended professional development program offers teachers flexibility to participate and apply learned strategies in their classrooms during the research process. The involvement of school administrators and educational supervisors was crucial in fostering a Professional Learning Community (PLC), enabling continuous collaboration, reflective practices, and iterative lesson design through activities like lesson study, co-teaching, peer observations, and joint lesson planning. The study highlights the program's impact on teachers’ instructional practices, their ability to integrate technology effectively, and student engagement in STEM learning. Collaboration among various stakeholders—teachers, school administrators, supervisors, and academics—emerged as a key factor for success. The findings suggest that this approach enhances teachers' digital and pedagogical skills while offering a scalable model for professional development in technology-rich educational environments. This model demonstrates the potential for sustained improvements in STEM education by bridging theory and practice through collaborative and flexible learning opportunities.
Correlation of single deepest vertical pocket of amniotic fluid and amniotic fluid index at term with maternal outcome
Authors: Singh Shefali , Pajai Sandhya , Thakur Aditi Singh , Gupta Aishwarya
Published: February 2025

Amniotic fluid assessment is a critical component of prenatal care, as it provides valuable insights into fetal well-being and maternal outcomes. This study investigates the correlation between the Single Deepest Vertical Pocket (SDVP) and the Amniotic Fluid Index (AFI) at term and their association with maternal outcomes. Both SDVP and AFI are established sonographic methods for assessing amniotic fluid volume, yet their clinical implications in predicting maternal outcomes remain underexplored. A retrospective analysis of term pregnancies was conducted, evaluating maternal outcomes such as mode of delivery, labor induction rates, and complications including cesarean section for fetal distress and postpartum hemorrhage. Statistical comparisons of SDVP and AFI measurements revealed significant correlations with these maternal outcomes. Findings indicated that oligohydramnios, as identified by either low SDVP or AFI, was associated with higher rates of labor induction and cesarean delivery. Conversely, pregnancies with normal amniotic fluid levels demonstrated lower maternal morbidity and favorable labor outcomes. The study also highlights discrepancies in sensitivity and specificity between the two measurement methods, suggesting that SDVP may be a more reliable predictor of maternal complications in certain clinical scenarios. These results underscore the importance of precise amniotic fluid assessment to optimize maternal and perinatal care. Further prospective studies are recommended to validate these findings and refine clinical protocols for amniotic fluid evaluation. This study contributes to the understanding of maternal outcomes in the context of term pregnancies, providing a basis for improved decision-making in obstetric care.
The mediating role of brand experience in the relationship between social media marketing activities and customer based brand equity
Authors: Dananjoyo Radyan , Udin Udin
Published: February 2025

The primary goal of this study is to experimentally examine the mediating role of Brand Experience in the impact of social media marketing activities on customer-based brand equity (CBBE). We employed a quantitative methodology and designed a survey questionnaire to measure CBBE. The survey was administered to 226 Tokopedia consumers. Our investigation focuses on how social media marketing significantly effect on CBBE. We used structural equation modeling (SEM) in AMOS version 24 for the analysis. Our findings demonstrate social media marketing significantly effect on customer-based brand equity and brand experience. Social media marketing and customer-based brand equity are favorably mediated by brand experience. This study's significance lies in demonstrating how the development of brand experience mediates social media marketing activities and CBBE in e-retail industry is the focal point of this study. This study identified that high levels of engagement, characterized by user-friendliness, prompt response times, and thorough information, are significant determinants of brand experience. The capacity of a company to facilitate collaboration, content sharing, and interactivity contributes significantly to brand experience. The findings validate the study's conclusion regarding the significant relationship between brand experience and e-retailers' SMMA. This study has limitations despite its significant contribution to brand experience in the e-retail sector. The study was conducted in Indonesia, a developing country, and it is crucial to consider that the results may differ from those obtained in industrialized nations. Secondly, future research should evaluate this conceptual framework using alternative methodologies, such as mixed-method design. The research findings should provide more precise insights as they combine quantitative and qualitative techniques. Ultimately, the article's significance to academia and industry will be enhanced by incorporating business performance measures such as market share, return on investment, and profit-loss ratio into the conceptual framework.
The cladode of prickly pear cactus: From Mexican food to become an antithrombotic candidate
Authors: Wibowo Prajogo , Putra Razqa Prasetya , Komalasari Intan , Jovie Benny , Dewi Lestari , Jauhar Tamam , Indrawati Roostantia , Rahmadani Kamila Syifa , Wajo Fadzilatun Nisa
Published: February 2025

Ischemic heart disease (IHD), a subset of cardiovascular disease, is the most prominent contributor to global mortality. In Indonesia, IHD-related deaths accounted for 245,343 annual deaths. The cladode of prickly pear cactus (Opuntia ficus-indica L.) is one such cactus that has gained popularity as a traditional food source in Mexico. Cladodes of cactus are a popular addition to many dishes, including salads, stews, soups, and even side dishes. It is rich in vitamins, minerals, and dietary fiber. This cactus cladode contains some bioactive flavonoids. No research has been conducted to determine whether the cladodes of the prickly pear cactus contain biologically active compounds that function as antithrombotic agents. The aim of this study was to use an in silico approach to explore the active compounds of the cladode of prickly pear cactus as antithrombotic candidates. We used the following tools: Molegro Virtual Docker 5.0.0 for molecular docking and interaction, PyMol 2.2 for usage display, and Discovery Studio 21.1.1 for interaction evaluation. The four compounds are rutin, nicotiflorin, isorhamnetin, and isoquercetin. The platelet receptor P2Y12 is a molecular target of antithrombotic agents. The binding energies of the four bioactive flavonoids in this cactus cladode were nicotiflorin (-366.6 kJ/mol), isorhamnetin (-328.6 kJ/mol), rutin (-388 kJ/mol), and isoquercetin (-353 kJ/mol). Rutin has the lowest binding energy, indicating the best binding position. The four active compounds have considerable affinity for and interact with the inhibitor site of P2Y12. The P2Y12 receptor antagonist exhibits a hydrogen bond, hydrophobic, and unfavorable interaction. The study concludes that four active compounds of the cladode of prickly pear cactus act as antithrombotics.
Optimization of light emission for product quality inspection by using machine vision
Authors: Paiman Nur Aisyah , Zainon Maslan , Zamri Ruzaidi , Zulhasny Luqman , Md. Fauadi Muhammad Hafidz Fazli
Published: February 2025

Automated Visual Inspection (AVI) systems are essential for tasks such as piece counting, position recognition, and form identification, which are crucial for sorting, measurement, testing, and inspection. Despite these benefits, AVI systems are highly sensitive to image quality, which is heavily influenced by lighting conditions. Poor light quality can impair image clarity, resulting in measurement inaccuracies and reducing inspection reliability. This research aims to evaluate and optimize the performance of AVI systems under three different light sources: LED, fluorescent, and LED + fluorescent, focusing on enhancing image clarity and accuracy. The AVI system’s performance was assessed based on lux level standards as per the Indian Standard (IS 6665), utilizing correlation coefficient analysis to evaluate the linear relationship between light intensity and image quality. Additionally, image segmentation techniques were applied to analyze the distribution of bright and dark pixels in order to quantify visual contrast and object distinction. The correlation coefficient model indicated that the “LED + fluorescent” condition performed best, but histogram analysis of pixel intensity revealed that the LED-only setup produced an optimal, well-balanced histogram with distinct intensity peaks for object and background pixels. This balance enhances object detection and background differentiation, leading to improved inspection precision. Consequently, the “LED” condition is considered the best for achieving clear and accurate imaging results in AVI systems. This research highlights the critical role of optimized lighting in AVI systems, providing valuable insights into how light source selection can significantly influence imaging outcomes. This research contributes to the understanding of how different light sources affect AVI system performance and offers practical guidelines for enhancing image quality and reducing errors in AVI-based quality control.
Virtual reality-based HIV/AIDS education on knowledge and behavior of transvestites in ambon city
Authors: Makatita Bazrul , Latuamury Siti Rabia , Thalib Abdul
Published: February 2025

The HIV/AIDS epidemic in Indonesia, particularly in Ambon City, is a serious concern, with Maluku Province recording 8,231 cases through 2023 and Ambon City having the highest number of cases. Transvestites are a vulnerable group to HIV/AIDS due to risky sexual behavior, lack of knowledge, and stigma and discrimination that hinder access to health services. Technology-based HIV/AIDS education, such as Virtual Reality (VR), has excellent potential to improve the knowledge and behavior of transvestites. This study used a Quasi-Experimental design with a sample of 40 participants, divided into two groups: 20 in the intervention group and 20 in the control group, selected via purposive sampling. The intervention group received VR-based HIV/AIDS education, while the control group received education via leaflet. Participants were required to be residents of Ambon city, at least 18 years old, without significant mental disorders, and have basic HIV/AIDS knowledge. Exclusion criteria included intensive medical treatment or prior participation in similar education programs. The results of the study show that both leaflets and VR media are effective in increasing the knowledge and behavior of transvestites about HIV/AIDS. The increase in knowledge in the leaflet and VR groups was 2.2 points each, with a p < 0.001. The increase in behavior was also significant, with the leaflet group experiencing an increase of 2.8 points and the VR group by 3.15 points (p < 0.001). However, no significant difference was found between the two media regarding effectiveness in improving knowledge and behavior (p > 0.05). This study concludes that VR-based education and leaflets are both effective in increasing the knowledge and behavior of transvestites about HIV/AIDS in Ambon City.
Role of seaweed extract and vermicompost application on the morphology, yield, phytochemical, and elemental composition of cauliflower plants
Authors: Tofiq Ghuncha Kamal
Published: February 2025

In recent years, the extensive use of agrochemicals for crop production and protection has adversely affected crop productivity, soil health, and the environment. Organic amendments have emerged as promising alternatives to enhance both soil and plant health. This greenhouse study aimed to evaluate the effectiveness of seaweed extract and vermicompost, individually and in combination, on the morphology, yield, phytochemicals, and elemental composition of cauliflower plants. Seaweed extract (2 kg/ha) was applied 21 days after transplanting, while vermicompost was incorporated into the soil around the root zone at rates of 7.5 and 15 tons/ha before planting. The experiment was arranged in a randomized complete block design with three replications. Compared with the other treatments, F5 (seaweed extract combined with vermicompost at a rate of 15 tons/ha) significantly improved plant morphology; yield components; and nitrogen, phosphorus, and calcium contents. F1 (seaweed extract alone) yielded the highest antioxidant activity (TAA) (3.18 μg/g FW) and iron content (280.6 ppm), whereas F2 (7.5 tons/ha vermicompost) resulted in the highest total phenolic content (TPC) (35.49 μg GAE/g FW) and potassium (2.79%) levels. According to the results, the control had the lowest values in this study. These outcomes highlight the potential of using organic amendments and biostimulants to increase crop traits, improve the nutritional quality of plants, and promote sustainable agricultural practices. Consequently, the combination of seaweed extract and vermicompost may serve as an effective strategy for improving the growth and quality of cauliflower, contributing to environmentally friendly and economically viable production systems.
Hierarchical K-means clustering of earthquake data for in-depth spatial and magnitude analysis in Gujarat, India
Authors: Katta Vijay Subhash , Shrivastava Gourav , Kushwah Vinod Kumar
Published: February 2025

This study aims to understand seismic patterns by analysing the spatial, magnitude, and depth distribution of seismic events in Gujarat, India, using hierarchical K-means clustering to analyse earthquake data in Gujarat, a region known for its high seismic activities. An unsupervised machine learning-based clustering algorithm is used to examine a dataset of earthquake occurrences from 1819 to 2023, focusing on earthquakes with a magnitude of two or above. Adopting a hierarchical approach in K-means clustering, we first identified six clusters at Level-1 based on latitude and longitude coordinates. To elucidate seismic patterns inside the major clusters, we sub-clustered each Level-1 cluster by magnitude and depth. The silhouette score, Calinski-Harabasz index, Davies-Bouldin index, and elbow technique ensured reliability and accuracy in determining the number of clusters. The compactness and separation of the six clusters at Level-1 were assessed using the Dunn-2 parameter, resulting in a score of 0.891035, indicating well-defined clusters. Distinct seismic clusters, together with their respective magnitudes and depths, were found, offering crucial information on seismic activity patterns and their geological correlations in the region. Expanding this research to encompass broader geographic regions could enhance hazard forecasting and disaster preparedness by detecting precursors in each cluster zone. Moreover, it provides essential insights for earthquake risk assessment, urban development and improves disaster management strategies.
Indonesian preservice teachers’ attitudes toward using ChatGPT: a structural equation model
Authors: Suprapto Nadi , Hidaayatullaah Hasan Nuurul , Arymbekov Beken , Hakim Septian R , Yulkifli Yulkifli
Published: February 2025

This study investigates 232 pre-service physics teachers' attitudes toward using ChatGPT, an artificial intelligence-based conversational agent, in educational settings. With the increasing integration of technology in education, understanding pre-service teachers' perceptions of AI-driven tools is crucial for effective implementation. The research employs Partial Least Squares-Structural Equation Modelling (PLS-SEM) to analyze pre-service teachers' attitudes, including evaluating and checking, instructional design, multiple information, problem-solving, and time efficiency. The findings provide valuable insights into the validity and reliability of the measurement model and shed light on the structural relationships among the constructs under investigation. These insights have implications for theory and practice in educational research and instructional design. The implications for teacher education programs and the future integration of AI tools in pedagogical practices are also discussed.
Quality of friendship of secondary school students - research in Vietnam
Authors: Huyen Nguyen Thi Thanh , Phuong Pham Thi Hong , Ngoc Vu Thuy , Thu Le Thi , Van Hai Ta , Trang Lai Vu Kieu
Published: February 2025

Friendship is essential for the emotional and social development of secondary school students, providing them with support, companionship, and a sense of belonging. Positive friendships also help students build trust, improve communication skills, and navigate challenges, contributing significantly to their overall well-being and personal growth. This study aimed to explore the status of friendship in middle school students in terms of four key aspects: closeness, support, safety and acceptance. A model to assess the quality of the peer relationships of secondary school students in Vietnam was introduced into the study. The research subjects are 127 secondary school students at 2 schools in Hanoi and Ho Chi Minh City. The Friendship Quality (FQUA) scale was employed to carry out a quantitative analysis. Descriptive statistics were used to analyze the collected data. The findings revealed that the quality of friendship of these students was differentiated according to each aspect, with help being the most prominent, followed by closeness, acceptance, and safety. The results suggest that while certain aspects of friendship are more emphasized than others are, there was no difference in the friendship quality of these students across gender, class and demographic groups. This study provides a more comprehensive understanding of the quality of friendship among secondary school students. Moreover, this study offers a foundation for educators and policy makers to design policies to improve the quality of life for adolescents, with a focus on improving peer relationships and overall well-being.
Achyranthes aspera -mediated reduction of silver and iron nanoparticles for therapeutic applications
Authors: Shrivastava Abhinav , Kolla Varaprasad , Singh Ravi Kant , Dwivedi Surya Prakash , Gore Dilip
Published: February 2025

In the field of nanoparticle research, the green synthesis approach is emerging as a promising avenue, particularly for medical applications. Achyranthes aspera, a plant rich in bioactive compounds, has shown significant potential in the reduction of silver and iron nanoparticles. The validation of this synthesis process is achieved through a thorough examination using spectroscopy, scanning electron microscopy, FTIR, and EDAX techniques. The resulting iron nanoparticles exhibit distinctive properties that influence their stability and agglomeration dynamics. In terms of medicinal utility, both silver and iron nanoparticles exhibit promising antibacterial activity, with silver nanoparticles demonstrating superior effectiveness. Additionally, our investigation provides compelling evidence of anticancer efficacy, with iron nanoparticles showing superior activity against the MCF7 cell line, closely followed by silver nanoparticles. However, both types of nanoparticles exhibit limited antioxidant effectiveness, suggesting a need for further research into alternative antioxidant applications. The synthesis of silver and iron nanoparticles using A. aspera holds significant therapeutic promise, warranting detailed exploration under in vivo conditions to fully realize their medicinal potential. The comprehensive result underscores the importance of leveraging natural resources for advancing nanomedicine.
Antibacterial activity of Plectranthus amboinicus (Lour.) Spreng extracts against pathogenic bacteria
Authors: Meesil Wipanee , Wisuittipot Wudtichai , Ngoenkam Jatuporn , Muangpat Paramaporn , Vitta Apichat , Thanwisai Aunchalee
Published: February 2025

Plectranthus amboinicus (Lour.) Spreng is the most important aromatic medicinal plant and has antimicrobial activity. This study investigated the major bioactive constituents and antibacterial activity of P. amboinicus extracts. The results revealed that the dominant phytochemicals that might be responsible for its bioactivity are alkaloids, terpenoids, tannins, phenolics, luteolin, and verbascoside. The herbal extract showed antibacterial capacity against the Staphylococcus aureus (MRSA) strain PB57, with a maximum zone of inhibition. The MIC and MBC values of the extract were found to be 7.81 mg/ml and 15.63 mg/ml, respectively. However, the cytotoxicity results indicated that the extract at concentrations lower than the MIC had a cytotoxic effect on fibroblasts. These findings suggest that P. amboinicus extract has great potential for use as an antimicrobial agent. Therefore, the toxicity of each compound contained in the herbal crude extract should be examined further in the future.
The development of the upstream and downstream model in small and medium enterprises using the BCG, EOQ, and AHP integration
Authors: Susanto Sigit , Santoso Imam , Astuti Retno , Wijana Susinggih
Published: February 2025

The number of leather-producing countries is relatively small compared to the total number of countries worldwide. Although Indonesia is not among the top 10 producers, it is a country involved in the production of leather and leather products. However, the management of the leather and leather products industry in Indonesia has yet to be fully integrated, which leads to suboptimal outcomes in terms of incurred costs and obtained profits. Literature on the Boston Consulting Group (BCG) method, the Economic Order Quantity (EOQ) method, and the Analytical Hierarchy Process (AHP) method also reveals a lack of integration both upstream and downstream. This study aims to develop an integrated upstream and downstream model for leather craft Small and Medium Enterprises (SMEs) through the combination of the BCG, EOQ, and AHP methods. Through calculations using the BCG method, it has been determined that in the star quadrant—where the product serves as the primary income source and is in high market demand—sales of leather bags in 2023 totaled 14,524 units. It has been calculated that producing one leather sling bag requires approximately 4 square feet of leather, which results in a total need of 58,096 square feet of leather raw materials for these sales. Subsequently, the EOQ method has been applied to determine an economic order size of 2,110.457 square feet. Finally, the selection of leather raw material suppliers has been carried out using the AHP method, with the following priority rankings: Dtm stores as priority 1, Lmn stores as priority 2, Klmt stores as priority 3, M3 Stores as priority 4, and Ak Stores as priority 5.