bluuebunny/crossref_metadata_2025 huggingface dataset:
Maximizing Organization Performance: The Role of Travel Business in Jakarta?
Authors: Suryawan Ian Nurpatria
Published: March 2022

This research have a purpose to analyze the affect of competitive intensity, dynamic capability, organization slack and organization innovation on organization performance on travel business in Jakarta. The sampling method was carried out by researchers utilizing non-probability sampling with the number of questionnaires distributed randomly to 100 travel business owners. The results of this study show the results of testing 4 (four) hypotheses: competitive intensity has an effect on organization innovation, organizational slack has an effect on organization innovation and; organization innovation has an influence on organization performance and dynamic capability has no influence on organizational innovation. This research has a novelty on competitive intensity, organization slack and organization innovation actually improve organization performance in tourism travel businesses in Jakarta. This study, making policies related to dynamic capability on organizational performance was do not have the ability to seize opportunities and turn organizational resources into more productive.
The Effect of Knowledge Management and Talent Management on Employee Performance
Authors: Hana Angelica Daniella Mantow  , B. Medina Nilasari
Published: March 2022

Research objective are to see the impact of knowledge management and talent management on employee performance mediated by employee development. The sample of research is 225 employees who work in the field of information technology in the Jakarta area. Data analysis method using Structural Equation Model. The study showed that knowledge management and talent management have an impact on employee  performance, the employee development variable is proven to be a mediation between knowledge management and employee performance, but the employee development variable cannot mediate between talent management and employee performance. Companies should provide knowledge management such as providing company web facilities as a place where employees can share their knowledge, and also develop talent management with training and development programs that will improve employee performance.
Reviewing the Firm Value in terms of Profit, Debt, and Growth
Authors: Nur Wahyuni  , Achriansyah Achmad Gani
Published: March 2022

This study aims to examine the effect of Return on Equity (ROE), Return on Assets (ROA), Non-Profit Margin (NPM), DER (Debt to Asset Ratio), Debt to Asset Ratio (DAR), Asset Growth, and Market To Book Value of Equity (MBVE) to Price Book Value (PBV). The population in this study is the consumer goods sub-sector manufacturing companies listed on the Indonesia Stock Exchange in the observation period from 2019 to 2021. There are 42 companies. The total sample in this study is 33 financial statement data, which was determined based on the purposive sampling method. The data were analyzed using the Ordinary Least Square model using the Eviews Version 12 software. The results found that ROE, ROA, Asset Growth, and Market To Book Value of Equity (MBVE) positively and significantly affected firm value. Meanwhile, DER (Debt to Equity Ratio) has a negative and significant effect on firm value. Meanwhile, DAR has no significant adverse effect on firm value.
Upaya Departemen Marketing Communication dalam Membangun Engagement (Studi Kasus pada Instagram @musllimahdailycom)
Authors: Amalia Rizka , Setyanto Yugih , Pandrianto Nigar
Published: March 2022

Muslimahdaily.com makes Instagram a means to communicate with the public. This research was conducted with the aim of finding out what efforts the Marketing Communication team has made in building engagement on Instagram, knowing the content strategy of the Marketing Communication team in building Instagram engagement, knowing the content preferences of @Muslimahdailycom followers. The theory used in this research is communication, computer mediated communication (CMC), social media. This research uses a qualitative approach with a case study method. Data obtained by conducting observations, interviews, documentation. The results obtained through the research are First, to interact. Second, collaborate with influencers. Third, the type of content that @Muslimahdailycom followers like the most is Islamic content. Muslimahdaily.com menjadikan Instagram sebagai sarana untuk beromunikasi dengan publiknya. Penelitian ini dilakukan dengan tujuan untuk mengetahui upaya apa yang dilakukan team Marketing Communication dalam membangun engagement di Instagram, mengetahui strategi konten team Marketing Communication dalam membangun engagement Instagram, mengetahui preferensi konten followers@Muslimahdailycom. Teori yang digunakan dalam penelitian ini adalah komunikasi, computer mediated communication (CMC), media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh dengan melakukan observasi, wawancara, dokumentasi. Hasil yang diperoleh melalui penelitian adalah Pertama, melakukan interaksi. Kedua, melakukan kerjasama dengan influencer. Ketiga, jenis konten yang paling disukai oleh followers @Muslimahdailycom adalah konten islami.
Pengaruh Iklan BTS Selalu Ada Selalu Bisa terhadap Minat Pemakaian Aplikasi Tokopedia pada Mahasiswa Universitas Tarumanagara
Authors: Ellen Ellen , Yoedtadi Moehammad Gafar
Published: March 2022

The development of communication in today's digital era gives the impact that brings many changes in human life. Especially on e-commerce Tokopedia, in increasing its appeal to increase the usage of the app, in cooperation with the idol group from South Korea named BTS. Idol group K-Pop BTS is increasingly accepted by young teenagers, of course, have an achievement and its popularity is currently rising. In the study has two variables, the variable influence of advertising and the variables of interest in the use of the application with the approach of the research is quantitative and the method of a survey of 100 respondents and the questionnaire is the instrument of the author. The respondent's data processing was tested to be valid, reliable and normal. The data analysis technique used is simple linear regression test and T test. The results of the research analysis show that the advertising influence variable has an influence on the interest variable in using the application. This statement is strengthened based on the results of the T test, that the effect of advertising (X) has a significant influence on the interest in using the application (Y) so that H0 is rejected and H1 is accepted.Perkembangan komunikasi pada era digital saat ini memberikan dampak yang membawa banyak perubahan dalam kehidupan manusia. Terutama pada e-commerce Tokopedia, dalam meningkatkan daya tariknya untuk meningkatkan pemakaian aplikasi, dengan menggandeng idol group dari Korea Selatan bernama BTS. Pada penelitian ini terdapat 2 variabel yaitu, variabel pengaruh iklan dan variabel minat pemakaian aplikasi dengan pendekatan penelitian yakni kuantitatif serta metode survei terhadap 100 responden dan kuesioner yang merupakan instrumen penulis. Pengolahan data responden teruji valid, reliabel dan normal. Teknik analisis data yang digunakan ialah uji regresi linear sederhana dan uji T. Hasil analisis penelitian menunjukkan pada variabel pengaruh iklan mempunyai pengaruh terhadap variabel minat pemakaian aplikasi. Pernyataan tersebut diperkuat berdasarkan hasil uji T, bahwa pengaruh iklan (X) memiliki pengaruh yang cukup signifikan terhadap minat pemakaian aplikasi (Y) sehingga H0 ditolak dan H1 diterima.
Pengaruh Citra Merek, Brand Trust dan Brand Awareness terhadap Loyalitas Merek Aplikasi Investasi Reksadana Bibit.id di Kalangan Generasi Z
Authors: Jefuna Nicolas , Erdiansyah Rezi
Published: March 2022

The development of technology and a wide variety of innovations which he carried , it can also increase the competition in the market. Lifestyle change is utilized by PT. Seeds Grow Together to raise awareness for the younger generation to start investing shaped mutual Funds.This study discusses the result from brand awareness, brand trust and brand image on brand loyalty for investment application of Bibit.id mutual funds among generation z. The research method used is a quantitative method using questionnaires as a data collection technique. The sampling method that the researcher is using are purposive sampling technique. The researcher determined 100 people / respondents as samples. The proving for the data validity was tested using reliability and also validity tests, and as data analysis using dual linear regression test, f test, t test, correlation test and determination with IBM SPSS v25 application. The final results of the study proves that Ha are accepted which means that brand awareness, brand trust and brand image have a significant effect on brand loyalty of Bibit.id mutual fund investment application among generation z.Berkembangnya teknologi dan berbagai macam inovasi yang dibawanya, hal ini juga dapat meningkatkan persaingan di pasar. Perubahan gaya hidup ini dimanfaatkan oleh PT. Bibit Tumbuh Bersama untuk meningkatkan kesadaran bagi generasi muda untuk mulai berinvestasi berbentuk Reksadana. Penelitian ini membahas mengenai pengaruh citra merek, brand trust dan brand awareness terhadap loyalitas merek aplikasi investasi reksa dana Bibit.id di kalangan generasi z. Metode kuantitatif menjadi pilihan untuk penelitian ini dengan teknik pengumpulan data menggunaka kuisioner. Purposive sampling menjadi pilihan yang tepat untuk menentukan sampel. Peneliti menetapkan 100 responden sebagai sampel. Keabsahan data diuji menggunakan uji reabilitas serta uji validitas, teknik analisis data yang akan digunakan peneliti adalah uji f, uji regresi linear berganda, uji t, uji korelasi menggunakan software IBM SPSS v25. Hasil dari penelitian membuktikan bahwa Ha diterima, yang berarti bahwa citra merek, brand trust dan brand awareness berpengaruh secara signifikan terhadap loyalitas merek aplikasi investasi reksadana Bibit.id di kalangan generasi z.
Pengaruh Personal Branding terhadap Loyalitas Penggemar (Studi Kasus Kuantitatif pada Grup K-Pop BLACKPINK)
Authors: Wendyanto Claudia Meliana , Utami Lusia Savitri Setyo
Published: March 2022

BlackPink has a personal branding that has been created since its debut. The personal branding of the K-Pop group has a relationship with its fans. Therefore, there is the possibility that the personal branding of K-Pop groups will affect fan loyalty. This research aims to determine the effect of personal branding BlackPink on the loyalty of their fans. The theories and concepts in this research are communication theory, CMC (Computer-Mediated Communication), personal branding, and fan loyalty. This research uses a quantitative approach with a survey method. The population of this research is fans of BlackPink. The data collection technique in this research was determined by quota sampling which was calculated using the Lemeshow formula and distributed to 100 respondents in the form of Google Form. This research's data processing and analysis techniques were normality test, simple linear regression analysis, mean value per variable, and T-test. The data validity techniques in this research were validity and reliability tests. The result of this research is that there is a influence between BlackPink's personal branding on the loyalty of their fans. The influence of BlackPink's personal branding on the loyalty of their fans, only to the stage of knowing the works or products produced by BlackPink. Strongest dimension in the X variable is the law of specialization, while the strongest dimension in the Y variable is suspects. BlackPink mempunyai personal branding yang telah diciptakan dari mereka debut. Personal branding dari sebuah grup K-Pop itu memiliki hubungan dengan penggemar mereka. Maka dari itu, ada kemungkinan bahwa personal branding grup K-Pop akan mempengaruhi loyalitas penggemar. Penelitian ini mempunyai tujuan untuk mengetahui pengaruh antara personal branding BlackPink terhadap loyalitas penggemarnya. Teori dan konsep penelitian ini adalah teori komunikasi, CMC (Computer Mediated Communication), personal branding, dan loyalitas penggemar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dari penelitian ini adalah penggemar BlackPink. Teknik pengumpulan data dalam penelitian ini ditentukan dengan quota sampling yang dihitung menggunakan rumus Lemeshow dan disebarkan kepada 100 responden dalam bentuk Google Form. Teknik pengolahan dan analisis data dalam penelitian ini adalah uji normalitas, analisis regresi linear sederhana, nilai mean per variabel, dan uji T. Teknik keabsahan data dalam penelitian ini adalah uji validitas dan uji reliabilitas. Hasil dari penelitian ini adalah adanya pengaruh antara personal branding BlackPink terhadap loyalitas penggemarnya. Pengaruh tersebut hanya sampai pada tahap mengetahui karya atau produk yang dihasilkan BlackPink. Dimensi terkuat dalam variabel X adalah spesialisasi, sedangkan dimensi terkuat dalam variabel Y adalah terduga.
Komparasi Literasi Informasi Generasi Baby Boomers dan Generasi X (Studi pada Pengguna Grup Whatsapp)
Authors: Hakim Kezia , Sukendro Gregorius Genep
Published: March 2022

Information literacy is needed, especially in the midst of the era of rapid digital development. Hoaxes can spread easily in the midst of technological developments like now. Information literacy is an ability that can be a filter for all generations to protect themselves from hoax news. In this study, a test was conducted to determine whether there is a comparison or difference in information literacy in the baby boomers generation with generation X, especially WhatsApp group users. The population in this study are parents who are included in the baby boomers generation and generation X who use WhatsApp groups. The data that has been collected is processed using SPSS version 26. The results in this study show that there is no difference in information literacy between the baby boomers generation and generation X, with a significance level of 0.255. Literasi informasi sangat dibutuhkan khususnya di tengah era perkembangan digital yang begitu pesat. Hoaks dapat menyebar dengan mudahnya di tengah perkembangan teknologi seperti sekarang. Literasi informasi adalah kemampuan yang bisa menjadi filter bagi segala lintas generasi untuk melindungi diri dari berita hoaks. Pada penelitian kali ini dilakukan uji untuk mengetahui apakah ada komparasi atau perbedaan literasi informasi pada generasi baby boomers dengan generasi X khususnya para pengguna grup whatsapp. Populasi pada penelitian kali ini adalah para orang tua yang termasuk dalam generasi baby boomers dan generasi X yang menggunakan grup whatsapp. Data yang telah terkumpul diolah menggunakan bantuan SPSS versi 26. Hasil pada penelitian kali ini menunjukan bahwa tidak ada perbedaan literasi informasi generasi baby boomers dengan generasi X, dengan tingkat signifikansi 0.255.
Aktivitas Komunikasi Sanggar Seroja dalam Mengedukasi Transpuan di Jakarta
Authors: Marco Frank , Winduwati Septia
Published: March 2022

Humans are social beings who need the help of other humans and every human being has the right to determine his own way of life. However, this is what thedoes not feel, lesbian gay bisexual transgender (LGBT) community especially the transwoman community, such as in the right to health, work and many more so that they have to live a different life because their choices are different from most people. Many of them drop out of school, do not work and fall into the world of crime, this can be an example of the lack of attention of the trans women community and is one of the main reasons for the establishment of Sanggar Seroja to educate and empower trans women in Jakarta. Sanggar Seroja tries to educate transgender women through art activities and activities of Micro, Small and Medium Enterprises (MSMEs). With the establishment of Sanggar Seroja, they hope that trans women will get the same attention and rights as other people, and they want to instill an attitude of independent trans women who are proud of themselves.Manusia adalah makluk sosial yang memerlukan bantuan manusia lain dan setiap manusia memiliki hak untuk menentukan jalan hidupnya sendiri. Namun inilah yang tidak dirasakan oleh komunitas lesbian gay bisexsual transgender (LGBT) terutama komunitas transpuan seperti dalam hak kesehatan, pekerjaan dan masih banyak lagi sehingga mereka harus menjalani hidup yang berbeda karena pilihannya yang berbeda dari kebanyakan orang. Banyak dari mereka yang putus sekolah, tidak bekerja dan terjerumus ke dalam dunia kriminalitas, hal ini dapat menjadi salah satu contoh kurangnya perhatian komunitas transpuan serta merupakan salah satu alasan utama didirikannya Sanggar Seroja untuk mengedukasi serta memberdayakan transpuan di Jakarta. Sanggar Seroja berusaha mengedukasi transpuan melalui kegiatan-kegiatan kesenian dan kegiatan Usaha Mikro Kecil Menengah (UMKM). Dengan didirikannya Sanggar Seroja, mereka berharap agar transpuan mendapatkan perhatian dan hak yang sama dengan orang lain, serta ingin menanamkan sikap transpuan yang independen dan bangga dengan dirinya sendiri. Pada penelitian ini, peneliti menggunakan metode penelitian kualitiatif deskriptif dengan menggunakan pendekatan studi kasus. Hasil pada penelitian ini adalah aktivitas komunikasi yang dibentuk oleh Sanggar Seroja komunikasi yang edukatif, saling terhubung dan juga Sanggar Seroja mengadakan kegiatan-kegiatan yang berguna untuk mengembangkan potensi dalam diri transpuan.
Kreativitas Influencer dalam Mengampanyekan Self Love untuk Kesehatan Mental di Instagram
Authors: Hastan Vonny Felicia , Sukendro Gregorius Genep
Published: March 2022

Self love is often seen as something that is easily owned and felt by everyone. In fact, there are still many individuals who feel the impact of the absence of self love, such as depression, anti socialism, loneliness, excessive anxiety, et cetera. These impacts are often referred as mental health disorders. Meanwhile, in this modern era, almost everyone has ‘Instagram’ social media. Through Instagram, we can exchange information, upload photos or videos, communicate, and promote stuff and services. However, through Instagram, an individual can also become depressed because she/he often sees other people whose considered better than themselves. Therefore, an influencer named Khalisa Cantara Ramadhany who has the ability to persuade other people because of her large number of followers on Instagram has started to open her voice and created creative campaign about self love to help broaden people’s perspective and to help eliminating the factors that causing someone to not love themselves. For example is an unreasonable beauty standard. Other factors that can influence self love are self esteem, self confidence, and self expression or how we express ourselves.Self love seringkali dianggap sebagai suatu hal mudah dimiliki dan dirasakan oleh setiap orang. Nyatanya, masih banyak individu yang merasakan dampak tidak ada nya self love, seperti depresi, anti sosial, penyendiri, kecemasan yang berlebih, dan sebagainya. Dampak ini seringkali disebut sebagai gangguan kesehatan mental. Sementara, di era modern ini hampir semua orang mempunyai media sosial Instagram. Melalui Instagram, kita dapat bertukar informasi, mengunggah foto maupun video, dapat berkomunikasi, serta dapat mempromosikan atau memasarkan barang dan jasa. Namun melalui media sosial Instagram juga seorang individu dapat menjadi depresi karena melihat orang lain yang dianggap lebih baik. Karena itu, seorang influencer bernama Khalisa Cantara Ramadhany yang memiliki kemampuan mempersuasi orang lain karena jumlah pengikutnya yang banyak di Instagram mulai membuka suara dan membuat kampanye kreatif mengenai self love untuk membantu memperluas pandangan masyarakat serta membantu menghilangkan faktor-faktor penyebab seseorang menjadi tidak cinta terhadap dirinya sendiri, contohnya standar kecantikan yang tidak masuk akal. Faktor-faktor lainnya yang dapat mempengaruhi sikap mencintai diri sendiri adalah sikap menghargai diri sendiri, kepercayaan diri dan bagaimana kita mengekspresikan diri kita.
Pengaruh Celebrity Endorser Chelsea Olivia terhadap Citra Realfood (Studi pada Media Sosial Instagram @fitwithrealfoodid)
Authors: Wulandari Jessica , Tamburian Daniel
Published: March 2022

This research is about the effect of celebrity endorser Chelsea Olivia on Realfood's image on social media Instagram @fitwithrealfoodid. The purpose of this study was to find out the relationship and influence of celebrity endorsers on Realfood images. This research uses a quantitative approach with a survey method. The theory used is the celebrity endorser theory and images. In this study, researchers distributed questionnaires to 100 respondents who were Realfood's Instagram followers. The data analysis technique used is normality test, simple regression analysis test, correlation test, t test and determination coefficient test. The result of the t test is 6,650> 1,984, the result of the correlation test is 0.558 which means the level of correlation is sufficient and for the results of the regression analysis test and the coefficient of determination, it shows that the effect of celebrity endorser on the image is 31.1% and the rest is influenced by other variables that are not researched.Penelitian ini berisi tentang pengaruh celebrity endorser Chelsea Olivia terhadap citra Realfood pada media sosial Instagram @fitwithrealfoodid. Tujuan penelitian ini adalah untuk mencari tahu hubungan dan pengaruh celebrity endorser terhadap citra Realfood. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teori yang digunakan adalah teori celebrity endorser dan citra. Pada penelitian ini peneliti menyebarkan kuesioner kepada 100 responden yang merupakan followers Instagram Realfood. Teknik analisis data yang digunakan adalah uji normalitas, uji analisis regresi sederhana, uji korelasi, uji t dan uji koefisien determinasi. Hasil dari uji t bernilai 6,650 > 1,984, hasil uji korelasi yang bernilai 0,558 yang berarti tingat korelasi yang cukup dan untuk hasil uji analisis regresi dan koefisien determinasi menunjukan adanya pengaruh celebrity endorser terhadap citra sebesar 31,1% dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Strategi Komunikasi Pemasaran Wuling Motors Indonesia dalam Bersaing di Industri Mobil Indonesia
Authors: Budiono Jeffrey Shan , Setyanto Yugih
Published: March 2022

Japanese and European automobiles have ruled Indonesian industries of cars, as long from the first year they arrived in Indonesia. Meanwhile, from the land of the Red Dragon, Chinese automobiles seem to struggle and look sluggish when competing in Indonesia, from the first arrival of Chery and Geely, as the first Chinese car brand in Indonesia. From disappointing engine performance to pathetic car quality, slowly forming negative stigma about Chinese cars in Indonesia. The table turned when Wuling as the new competitor in Indonesia from China took place to compete against older brands like Toyota and Honda. Surprisingly, based on their recent activities of sales and marketing, shows that Wuling capable of competing, even surpasses some older rivals in the country in terms of owning experience and reliability, whereas Chinese cars used to be known as a bad deal when it comes to car usage for long term. This essay will discuss and examine the marketing communication strategies of  Wuling Motors Indonesia as a Chinese car brand whom succeed in competing in Indonesia.Merek-merek mobil dari negeri Jepang dan Eropa sudah merajai industri mobil di Indonesia, sejak pertama kalinya hadir di Indonesia. Sementara itu, dari negeri tirai bambu, merek-merek mobil Tiongkok pertama di Indonesia yaitu Chery dan Geely, terlihat terus terjebak dalam pergumulan yang sama dan lesu dalam berkompetisi di industri mobil Indonesia. Dari performa mesin yang mengecewakan sampai kualitas kendaraan yang menyedihkan, perlahan-lahan membentuk stigma negatif masyarakat Indonesia mengenai kualitas mobil Tiongkok. Meja pun berputar saat Wuling sebagai kompetitor baru di Indonesia dari Tiongkok hadir untuk bersaing dengan merek-merek lama seperti Toyota dan Honda. Yang tidak disangka, dari data gabungan hasil penjualan dan pemasaran Wuling menunjukkan bahwa Wuling sanggup bersaing dengan rival-rivalnya, bahkan sanggup mengalahkan beberapa rivalnya yang sudah lama bersaing di Indonesia dalam hal keandalan dan pengalaman memiliki, dimana dulunya mobil Tiongkok dianggap tidak setimpal dengan uang yang dikeluarkan untuk dimiliki. Skripsi ini berisi pembahasan dan analisis mengenai strategi komunikasi marketing Wuling Motors Indonesia dalam bersaing di industri mobil Indonesia.
Pengaruh Kredibilitas Food Vlogger terhadap Brand Awareness Omija (Studi Kasus Akun YouTube Ria Sukma Wijaya)
Authors: Chang Natalia , Utami Lusia Savitri
Published: March 2022

Credibility is a communicant's perception of the nature or character of the communicator. Credibility is a measuring tool for the communicant to determine whether the communicator is credible or not. In this case, a credible communicator becomes a characteristic that can influence the audience in increasing brand awareness in a company or advertising because the more credibility of the communicator is, the easier it is to influence the audience. The purpose of this study was to determine whether the credibility of the food vlogger had an effect on Omija's brand awareness. The theoretical review in this study uses the concept of communication, source credibility and brand awareness theory. Then, the research method uses a quantitative approach, which will be examined with a survey method by distributing it online or using google form. The technique taken is purpove sampling technique with 100 respondents. In this research, it produces a good valid and reliable statement. In processing data using SPSS 25 using 3 tests, namely the t test, normality test and simple linear regression test. Based on the results of this study, it shows that the dimension of the credibility variable that most influences is the dimension of expertise or expertise and the dimension in the brand awareness variable that is most influenced is the dimension of brand recognition.Kredibilitas merupakan suatu persepsi komunikan terhadap sifat atau karakter komunikator. Kredibilitas menjadi alat ukur bagi komunikan untuk menentukan apakah komunikator tersebut kredibel atau tidak. Dalam hal ini, komunikator yang kredibel menjadi karakteristik yang mampu mempengaruhi audiens dalam meningkatkan brand awareness di suatu perusahaan atau periklanan karena semakin kredibilitas komunikator tinggi, maka semakin mudah dalam mempengaruhi audiens. Tujuan dalam penelitian ini adalah untuk mengetahui ada tidaknya pengaruh kredibilitas food vlogger terhadap brand awareness Omija. Tinjauan teoritis dalam penelitian ini menggunakan konsep komunikasi, kredibilitas sumber dan teori brand awareness. Kemudian, metode penelitian dengan menggunakan pendekatan kuantitatif, yang akan diteliti dengan metode survei dengan menyebarkan secara online atau menggunakan google form. Teknik yang diambil adalah teknik purpove sampling dengan 100 responden. Dalam penelitian ini, menghasilkan pernyataan yang valid dan reliabel yang baik. Dalam mengolah data menggunakan SPSS 25 dengan menggunakan 3 uji yaitu uji t, uji normalitas dan uji regresi linear sederhana. Berdasarkan hasil penelitian ini, menunjukkan bahwa dimensi pada variabel kredibilitas yang paling mempengaruhi adalah dimensi keahlian atau expertise dan dimensi pada variabel brand awareness yang paling dipengaruhi adalah dimensi brand recognition.
Расчет статической прочности бракеты швартовной
Authors:   Балтийский государственный технический университет «ВОЕНМЕХ» им. Д.Ф. Устинова, Санкт-Петербург, Россия, Волков Д.В. , Гаврильева Т.Ф. ,   Балтийский государственный технический университет «ВОЕНМЕХ» им. Д.Ф. Устинова, Санкт-Петербург, Россия
Published: March 2022

Объектом научно-исследовательской работы является бракета швартовная. Проведен аналитический расчет на статическую прочность от разрывного усилия каната бракеты швартовной. Представлены исходные данные для проведения расчета и конечные результаты, удовлетворяющие требованию Российского морского регистра. Выбранные конструктивные размеры сварных соединений обеспечивают достаточную прочность.
Экспериментальное обоснование результатов численного анализа свободных колебаний металлической пластины в жидкости
Authors:   Балтийский федеральный университет имени Имануила Канта, Калининград, Россия, Сутырин В.И. , Шинкаренко И.А. ,   Балтийский федеральный университет имени Имануила Канта, Калининград, Россия
Published: March 2022

Цель исследований заключалась формировании расчетно- экспериментального комплекса, предназначенного для разработки методик верификации и, при необходимости, калибровки конечно-элементных расчетных моделей конструкции по экспериментальным данным. Предполагаемое применение методик -расчетное проектирование судовых конструкций, а также решение прикладных задач, связанных с вибрацией объектов морской техники.Ключевые слова: гидроупругость, композит, вибрация, лопасть, демпфирование, присоединенная масса. Приведены экспериментальные данные модального анализа свободных колебаний на воздухе и в воде прямоугольной металлической пластины, изготовленной из титанового сплава в диапазоне частот от 1 Гц до 150 Гц. Результаты экспериментов использованы для обоснования точности расчета конечно-элементной модели пластины с применением программных комплексов ANSYS и FEMAP with NX NASTRAN. Сформирован расчетно-экспериментальный комплекс, позволяющий проводить анализ колебаний конструкций. В статье представлены результаты сопоставительного расчетного и экспериментального модального анализа металлической пластины, колеблющейся в воде. Проведенные исследования подтвердили принципиальную возможность моделирования присоединенной массы воды средствами программных комплексов САЕ (Computer -aided engineering) -класса. Однако отсутствие четких рекомендаций по выбору параметров конечно-элементных сеток объема воды в различных расчетных ситуациях увеличивает риски потери точности получаемого результата. Расчетные данные оказываются весьма чувствительными к изменению указанных параметров, в связи с чем расчет по методу конечных элементов вибрации конструкций в воде требует экспериментального обоснования. Исследования подтвердили возможность совместного использования указанных расчетных программ с аппаратными средствами при решении задач указанного типа.
International Remittances and Human Development in Developing Countries: A Panel Quantile Regression Via Moment Approach
Authors: Kamalu Kabiru , Wan Ibrahim Wan Hakimah Binti
Published: March 2022

Most of the works in literature focused on the direct connection between remittances and human development. This work employs panel quantile via method of the moment to examine the effect of remittance across conditional distributions of human development in developing countries. The results obtained revealed that remittances inflow promote human development in developing countries human development in countries with low, medium and high human development, especially in countries with high human development. Policymakers in developing countries should designs policies that will entice their migrants’ workers to send in more remittances, promote financial development, reduces the cost of sending remittances, curbed financial and cybercrimes.
La responsabilidad de las plataformas de economía colaborativa a la luz de la Ley 34/2002 de Servicios de la Sociedad de la Información
Authors:   Universidad de La Laguna, Rodríguez García Nora
Published: March 2022

Collaborative economy platforms now play a fundamental role in the development of digital commercial relations and with the birth of this model of exchange, a series of legal questions have arisen that national and international legislators have preferred to approach cautiously. This paper examines the debate surrounding the liability of intermediaries through an analysis of the Law on Information Society Services and the dichotomy between the digital intermediary and the service provider, analysing the difficulties that exist in distinguishing between them and graduating their liability regime. With a view to the proposed Digital Services Regulation, the lack of current international legislation covering this casuistry means that it must be resolved by means of Private International Law rules to be subsumed in the domestic legislation of each country, although there are some “general” regimes of contractual and non-contractual liability, which will be the subject of study in this article.
Entre a espada de Caxias e a balança de Themis: mudanças institucionais, guerre révolutionnaire e Justiça Militar na ditadura de 1964
Authors: Kubik da Costa Pinto Erika
Published: March 2022

The aim of this article is to show how the French theory of guerre révolutionnaire influenced certain institutional changes within the Brazilian Military Judiciary during the military dictatorship that began in 1964. By way of these changes, the Military Justice system took on a leading role in the judicial repression of the political opposition in Brazil. This institutional transformation derived from the French strategies of "restraint" and "response", which guided the creation of a new legal framework for guerrilla containment under the political direction of the Armed Forces.
Ativismo e extrema-direita no meio militar: tensões e discursos que antecedem o bolsonarismo (1984-1998
Authors: de Jesus Santos Eduardo Heleno
Published: March 2022

Although Brazil’s democratization in the 1980’s resulted in a new status quo for the Armed Forces, submitting them to civilian authority, some essential aspects of the authoritarian and anti-communist discourse that had prevailed during the military regime continued to be observed in the 1980s and 1990s. This rhetoric was marked by resentment against civilians, authoritarian proposals and anti-communism, and found its expression in a far-right military activism undertaken by retired officers in that period. Actions by these activist pressure groups were part of the civilian-military relationship dynamics. Towards its conclusion, this article presents the existing convergences between this post-democratic transition discourse and the contemporary pro-Bolsonaro phenomenon.
Militares na política: reinterpretação narrativa como estratégia para retomada do Poder
Authors: Salgado Fernando Antunes , Segurado Rosemary
Published: March 2022

This article aims to show how the narrative reconstruction of the dictatorial period in Brazil (1964-1985) contributed to the return of the military to power, this time in a democratic way, with the election for President of the former army captain, Jair Bolsonaro. It is intended to analyze how a cultural broth of presence of the military in the Brazilian political arena and the care of this same sphere in preserving the Armed Forces during the period of democratic transition favored a favorable reinterpretation of military governments. The text highlights manifestations of military leaders in the 2011-2020 decade, extolling the period and how Bolsonaro appropriated this legacy in order to project himself among voters. The researchpoints out that the population's resentments towards civil governments contributed to thicken this narrative, cemented on the tripod of efficiency, combating corruption and the legitimacy of repression. It also shows that the practice of the military in the current government is not consistent with such myths.
Com a bíblia e com o fuzil: notas exploratórias sobre a ascensão evangélica nas forças armadas
Authors: Lentz Rodrigo , Penido Ana
Published: March 2022

The purpose of this article is to explore possible impacts of the expansion of evangelicalism in Brazil on aspects of the Army such as hierarchy, discipline, sociability, doctrine, and in relations with what the military calls the "civil world". For this, the research uses quantitative data related to the religion of the cadets of the Military Academy of Agulhas Negras (2002-2012) and the qualitative examination of the religious influence in the doctrine of the Escola Superior de Guerra (1974-2016). Exploratory conclusion points to more alignments than mismatches between military doctrine and evangelical religiosity.
The Military as a Moderating Power: a study with Bolsonaro supporters in São Paulo
Authors: Barbosa Caio
Published: March 2022

When far-right politician Jair Bolsonaro was elected president of Brazil in 2018, it marked the end of the dominance of two parties in presidential elections since 1994: the PSDB (Brazilian Social Democracy Party) and PT (Workers’ Party). It also marked the return of a self-declared right-wing politician to power, which had not occurred since the end of the military dictatorship in 1985. In the 1985 mayoral elections and 1986 governor elections, the region that stretches from the beginning of the East Zone towards the North Zone in the City of São Paulo had been identified as a stronghold for the conservative right-wing vote (Pierucci 1999). This trend disappeared in subsequent elections with the lack of competitive conservative right-wing candidates. For the 2018 presidential elections, however, the region once again became a significant area of support for right-wing politics in São Paulo.This research project seeks to understand the views of the electorate in this region and their motivations to vote for Bolsonaro. Data was collected through semi-structured interviews and ethnographic observations from right-wing demonstrations, which were performed to recruit interviewees and to learn more about their agenda. Interviews were conducted with voters who campaigned for Bolsonaro in the 2018 elections and residents in the aforementioned region. This paper discusses some of the findings from this research, in particular the role of the military from the interviewees’ perspective. Overall, they see the period of military rule as a positive one, associating it with virtues such as “order”, “discipline”, and “honesty”. Research participants attribute a sort of “moderating power” to the armed forces; in their view, the military can –and should –interfere in politics if the situation demands it, even at the cost of democratic institutions.
The relationship between defence policy, the defence budget, and force structure in contemporary Brazil
Authors: Ferreira da Silva Peterson , W. M. Teixeira Júnior Augusto
Published: March 2022

The roles and objectives of the Brazilian Armed Forces are strongly related to missions other than external security, despite having abundant natural resources to secure and regional interests that may be affected by great power competition in South America. Given this background, what are Brazil's main challengesregarding the relationship between defence policy, defence budget and force structure? To address this research problem, we explore an analytical approach that connects defence policy to budget execution in the context of civil-military relations in Brazil. The methodological framework of the paper is a qualitative approach, choosing a single case study as its research design. We adopted a broader historical perspective to raise observations to cope with the single-country study's classical limitations. Thus, the paper deals with two levels of analysis: domestic (Ministry of Defence) and international (geopolitical landscape). Based on official documents and budgetary data between 1999 and 2021, we trace the significant consequences of the Brazilian Armed Forces' continuous involvement in internal security issues, such as public security, border security, environmental crimes and migration crises. The paper reveals that Brazil's military spending, characterised by relatively high costs on personnel and low investments, has detrimental effects on defence acquisitions, training, readiness andoperations. Our main argument is that a more active civilian direction and assertive defence policy are fundamental factors to balance the Brazilian Armed Forces personneland investments expenditures.
Notes on the militarization of Brazilian cybersecurity: current state of affairs and perspectives on the near future
Authors: Jorge de Oliveira Raquel
Published: March 2022

In this work, I reflect on the state of Brazilian cybersecurity practices, and how they have been conceptualized in laws and in official documents, such as national strategies. Based on literature review, I argue that this is a militarized domain, which could have not only political consequences, but also societal ones. I conclude by arguing for the need for involving other sectors of society in order to deal with cybersecurity challenges in a more effective and adequate manner. I conclude that, by making a partial diagnosis of what cyber threats are and not implementing effective coordination measures, even at the governmental level, Brazil puts itself in a vulnerable position when it comes to a challenge that will stretch well into the next decades by militarizing its handling of the issue.
On Compiling a Dictionary of the Early Migration Dialect of the Vologda-Vyatka Group of the Northern Russian Dialect
Authors: Lesnikov S. V.
Published: March 2022

This article presents main arguments and preliminary information concerning features of the early migration dialect of the Vologda-Vyatka group of the Northern Russian dialect, primarily the vocabulary specificity of Loyma village dialect (Priluzsky district of the Komi Republic). The composition and content of the Loyma Dictionary reflect those traits. As an illustration, this paper presents several original dictionary entries of the gizaurus digital frame-thesaurus version of the Loyma Dictionary. The article briefly describes the main features and fundamental differences of the Loyma dialect from similar ones and the principles of including dialect materials in the dictionary. Creating the Dictionary of Loyma village Russian dialect presents the future possibility to include information about the lexical composition of the territorial (local) version of the early resettlement Russian dialect of the Vologda-Vyatka group of the Northern Russian dialect in the Dialectological Fund of the Russian language and in the general structure of the basic academic national dictionary fund of the Russian language.
Representation of Concepts BIG BROTHER / LITTLE SISTER in the Yakut Heroic Epic
Authors: Gerasimova L. N.
Published: March 2022

Purpose. The article discusses the concepts of BIG BROTHER / LITTLE SISTER (UBAY / BALYS) in order to identify the features of representation of these concepts in the Yakut heroic epic olonkho and to establish the semantic content of these concepts, to determine their cultural and national specifics. Because, firstly, in a traditional family, as a unit of society, the relations of children are of great importance, as blood relatives they are the successors of the clan. Secondly, despite the global technocratic development, interest in and appeal to traditional values is growing in society, because family ties and family relations form self-organization and self-regulation of a person in society. Thirdly, due to the lack of study of these concepts in the Yakut epic texts.

Results. Within the framework of the conceptual analysis, the method of continuous sampling was used to collect examples from epic texts; component analysis to characterize the conceptual constituent of the word; a method of contextual analysis which provides an opportunity to identify different meanings and shades of meanings of the studied concepts in the context of epic texts. In the examples considered, the lexemes ubay and balys and their various detonates represent their dictionary definitions, that is they designate an elder man relative and a younger woman relative.

Conclusion. The result of the performed analysis shows that the concepts of BIG BROTHER / LITTLE SISTER are represented in the olonkho texts by various lexemes and phrases that have deep connotative meanings and reflect traditional family relationships between elder brothers and younger sisters among the Yakut people.
Woe from Wit in the Novel “The Adolescent”
Authors: Fukson L. Yu.
Published: March 2022

The significant role of the images and the situations of the play by Griboyedov in the novel “The Adolescent” are often noted by Dostoevsky scholars. The novel and the play are connected by the common conflict of reason and feeling. The image of a misanthrope represented by the figure of Chatsky is very important for the novel “The Adolescent.”

In the plots of the compared works rumors of madness play an important role. This gossip is combined with a motive of discovering a secret (or “rumor”). Fear of the discovery of a secret is amplified by the theme of espionage, eavesdropping in the novel by Dostoevsky. The importance of the situation of revealing something intimate for “Woe from Wit” and “The Adolescent” indicates the complexity and duality of depicted reality. A theme of illusions initially enthralling characters unifies the play and the novel. It is the theme of “happy ignorance.”

The idea of non-inclusiveness and irrationality of life is common for both the play “Woe from Wit” and the novel by Dostoevsky.

The theme of woe from wit is global, and it is in line with ancient and influential sentimental tradition not only for Russian but also for world literature
Intertext of Renan in Chekhov’s Short Story “The Student”
Authors: Kolesnikov O. M.
Published: March 2022

Purpose. The article is devoted to testing the literary intuition of A. P. Chudakov regarding the polyphony of Chekhov’s story “The Student” – the sound of Renan's position and the canonical religious one in it. The study uses intertextual, biographical, and structural analysis methods.

Results. The autobiographical work of Renan tells how twenty-two-year-old Renan, a student of the Paris seminary, while on vacation in his hometown in remote Brittany, decides to leave traditional Christianity. Projections of these biographical details are found in Chekhov’s favorite short story. The article deals with the stylistic and substantive references of the “Gospel of Velikopolsky” with the world-famous “Life of Jesus”. The poetics of ambiguity and understatement in the finale of the story is subordinated to the task of covertly showing the unorthodox way of thinking of the hero of the story. It is quite possible that the story written in 1894 is Chekhov’s requiem for Renan, who died two years earlier.

Conclusion. We believe that paying attention to the personality and work of the French writer, philosopher and historian can be very productive, make a tangible contribution to the study of the artistic world of Chekhov.
Development of universal device for determining the needle stroke in diesel and marine diesel sprayers
Authors:   Kaliningrad State Technical University, Volkova L. Yu.
Published: March 2022

The main malfunctions of diesel and marine diesel injectors with an increase in the needle stroke by more than 50 % of the standard value are described — an increase in the temperature of the nozzle of the sprayer, a breakthrough of cylinder gases into the cavity of the sprayer and the formation of coke, a decrease in the pressure of the injected fuel. A method is proposed for determining the maximum stroke of the needle by measuring the length of the needle shank and its conditional reduction when the needle is placed on the saddle. The device and the principle of operation of the device for determining the maximum stroke of the spray needle are shown. Drawings of the main parts of the universal device for determining the needle stroke of sprayers with a diameter from 8 to 18 mm of diesel and marine diesel engines have been developed, a prototype is made. The method of determining the motion (stroke) of the needle of the spray nozzles of diesel engines using the developed device is given.