bluuebunny/crossref_metadata_2025 huggingface dataset:
Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision-Making Behaviour
Authors:   Sharda School of Media Film and Entertainment, Sharda University, Uttar Pradesh, India, Chawla Sayani , Sood Ritu ,   Sharda School of Media Film and Entertainment, Sharda University, Uttar Pradesh, India, Chawla Amit ,   Amity School of Communication, Amity University, Gurugram, India
Published: December 2024

Innovative social media marketing techniques, particularly on Instagram, are being employed to connect with prospective travelers who often check these sites for destination information, reviews, recommendations, photos, videos, and experiences. This research aims to identify how Instagram marketing, comprehensive travel reviews, and consumer engagement influence tourist decision-making. Furthermore, it seeks to examine how digital marketing with practical insights for marketers and professionals in the tourism industry influences tourist behaviour. The findings are based on empirical analysis, with primary data collected using a structured questionnaire through an online survey of 493 respondents from the Delhi-NCR region. The analysis reveals that Instagram marketing positively impacts tourist decision-making. Digital marketing interactions also moderate the relationship between Instagram marketing and tourist behaviour. These findings enrich existing knowledge and offer valuable insights for tourism marketers and professionals.
EFFECT OF FERTILIZER WITH A COMPLEX OF MICRONUTRIENTS AND MACRO-NUTRIENTS ON GRAPES PRODUCTIVITY INDICATORS
Authors:   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center", Arestova N.O. , Ryabchun I.O. ,   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center"
Published: December 2024

The results of studies on the effect of fertilizer with a complex of macro- and microelements on the economically valuable indicators of Kunlean grapevine variety are presented. For this purpose, foliar feeding of Kunlean variety vine was carried out in the phases of the beginning of flowering and in the end of flowering. With foliar feeding with fertilizer in doses of 3.0; 4.0; 5.0 l/ha, there was an increase in the weight of berries and clusters, as well as the number of berries in a bunch, which contri-buted to an increase in yield, depending on the dose of fertilizer, by 21.2−22.6% compared to the control. Fertilizer feeding had a positive ef-fect on the quality of the crop. The mass concentration of sugars significantly increased in all experimental variants (3.0; 4.0; 5.0 l/g) by 3−5% compared to the control. The significance of the differences was proven for the control and other options, as well as for options with a fertilizing dose of 3.0 and 5.0 l/ha. The mass concentration of titratable acids was lower in the variants with all doses of fertilizer, compared to the control by 1−4%, depending on the experimental variant. It is recommended to use a fertilizer dose of 4.0 l/ha, since increasing the dose to 5.0 l/ha does not lead to a significant improvement in the studied grapevine productivity indicators
GRAPEVINE VARIETY MAGIYA BRED BY ARRIV&W – BRANCH OF FRASC FOR PRODUCTION DIFFERENT TYPES OF WINE
Authors:   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center", Matveeva N.V. , Bahmetova M.V. ,   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center"
Published: December 2024

Technological assessment of the red technical variety Magiya, bred ву All-Russian Research Ya.I. Potapenko Institute for Viticulture and Winemaking was made. The research was carried out in the laboratory of winemaking technology in conditions of microwinemaking and semi-production. The weight of one batch of grapes was 50−100 kg. Samples of natural dry, semi-sweet and liqueur wines were prepared. The main physical and chemical parameters of must and wine were determined. All of them complied with The National Standards indicators. An organoleptic assessment of wine materials showed that all the samples (dry red and pink, semi-sweet and liqueur) had a color characteristic of a certain type of wine, had a bright, complex aroma, with tones of berries, and light shades of tea rose, and the high organoleptic properties of the wines increased after bottle aging. Based on the research results, conclusions were drawn about the advisability of using the technical variety Magiya for preparation of various types of wines (dry rose, red, semisweet and liqueur). Data for 2020−2022 are presented.
NEW RED GRAPEVINE WINE VARIETY OF YAHONTOVIY
Authors:   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center", Duran N.A.
Published: December 2024

Выведение идеального сорта селекционным путем по-прежнему является актуальным. Процесс развития отечественного виноградарства и виноделия требует наличия широкого сортимента винограда, обладающего рядом хозяйственно-ценных при-знаков, таких как биологическая пластичность вкупе со стабильно высоким качеством урожая. Особенно актуальным является создание конкурентных высокорентабельных сортов винограда, не требующих большой пестицидной нагрузки, устойчивых к морозам и к грибным болезням. В статье представлено ампелографическое описание красного технического сорта винограда Яхонтовый. Даны агробиологическая и увологическая характеристики сорта по данным исследований за 5 лет (2018–2022 гг.). Сорт сред-него срока созревания, продолжительность продукционного периода 137 дней. Гроздь крупная, массой 250–300 г. Ягода средняя, массой 2,3 г, округлая, сине-черная с восковым налётом. Выдерживает мороз до минус 25оС, устойчив к милдью и оидиуму. Сорт винограда Яхонтовый рекомендуется к возделыванию по 6 региону в неукрывной культуре. Сорт отличается высокой устойчивостью к температурным стрессам, грибным болезням, технологичностью в переработке. Урожай используется для производства столовых натуральных вин высокого качества. Выполнены измерения листовой пластинки сорта Яхонтовый по 33 параметрам с помощью программы анализатора морфологии и структуры растений «SIAMS Mesoplant» для создания паспорта сорта.
TABLE GRAPEVINE VARIETIES OF PRIVATE BREEDING IN THE CONDITIONS OF LOWER DON REGION
Authors:   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center", Maystrenko L.A. , Duran N.A. ,   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center"
Published: December 2024

The results of studies of agrobiological and economic-technological indicators of table grapevine varieties Baikonur, Pamyati Uchitelya and 10 forms of private selection by E.G. Pavlovsky in the conditions of the Lower Don region (Novocherkassk) in 2019–2023 are presented. All varieties were cultivated in an uncovered culture, in some years they had sig-nificant frost damage of the eyes. As a result of the study, it was determined that in order to ob-tain a consistently high yield, all variety require the winter covering. Hybrid forms Joni, Khuto-rok and B-14-4 are distinguished by winter hardiness; Polcovnik, Joni and Baikonur – in terms of yield. Data on the parameters of berries, the accumulation of sugars are given, and seed in-dices are determined. Sources of large berries (≥ 7.4 g) were identified: Brigadier, Polcovnik, D-7-7 and V-14-4.
MAIN BIOCHEMICAL INDICATION OF WINES FROM ATLAN DONA GRAPEWINE VARIETY BRED BY ARRIV&W – BRANCH OF THE FSBSI FRARC
Authors:   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center", Matveeva N.V. , Bakhmetova M.V. ,   All-Russian Research Ya.I. Potapenko Institute for  Viticulture and Winemaking − branch the Federal State Budgetary Scientific Institution "Federal Rostov  Agrarian Scientific Center"
Published: December 2024

The paper presents the results of the study of physicochemical parameters and the main biologically valuable substances in dry white wines prepared from a new promising grapevine variety bred by the All-Russian Research Ya.I. Potapenko Institute of Viticulture and Winemaking – Atlant Dona. The Rkatsiteli variety was taken as a control. The studied varieties grow on the Novocherkassk experimental field. Upon reaching technical maturity, they were processed using the classical technology of dry white wines. The main technological parameters, as well as organic acids and phenolic substances, were determined in the must. According to the content of phenolic substances in the must, the control variety Rkatsiteli stood out at 238 mg/dm3, the minimum concentration of 198 mg/dm3 was noted in the Atlant Dona variety. All indicators are in the range of 100–300 mg/dm3 recommended for the production of white dry and sparkling wines. The highest value of tartaric acid was found in the control variety Rkatsiteli and amounted to 6220 mg/dm3. The maximum content of malic acid (3860 mg/dm3) in the Atlant Don variety. Organoleptic assessment of young wines and after aging confirmed the high potential of the studied variety.
Personal Branding Pengawas terhadap Kepercayaan Kepala Madrasah di Kementerian Agama Kabupaten Aceh Utara
Authors: Safitri Tengku Dian Efa , Bahri Saiful
Published: December 2024

Secara realitas kondisi madrasah yang dimiliki oleh sebahagian madrasah di lingkungan kantor wilayah Kementerian Agama Kabupaten Aceh Utara saat ini masih sangat membutuhkan kehadiran dan keterlibatan pengawas madrasah yang berkompetensi dan professionalitasnya sehingga kehadirannya sebagai pengawas madrasah menjadi dambaan dan harapan madrasah binaanya. Penelitian ini merumuskan tiga masalah utama: bagaimana penerapan personal branding pengawas madrasah dan bagaimana tingkat kepercayaan kepala madrasah terhadap pengawas madarasah serta kendala apa saja yang dihadapi pengawas madrasah dalam penerapan personal branding terhadap kepercayaan kepala madrasah di Kementrian Agama Kabupaten Aceh Utara. Metode penelitian yang digunakan adalah kualitatif deskriptif, metode pengumpulan data dokumentasi dan wawancara, teknik analisis data yang mencakup reduksi data, penyajian data, verifikasi, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Penerapan personal branding pengawas madrasah di Kementerian Agama Kebupaten Aceh Utara dengan menanamkan nilai-nilai (values) positif dalam proses pengawasan yang dilakukan oleh pengawas, menunjukkan keunikan pengawas madrasah dalam proses pengawasan, serta menanamkan kejujuran, kemampuan beradaptasi yang kuat, melaksanakan tugas dengan penuh tanggung jawab sikap bertanggung jawab sebagai Kepala  madrasah tingkat MI, MTs dan MA di Kementerian Agama Kabupaten Aceh Utara serta menanamkan semangat, tujuan dan visi pribadi, dan tingkat kepercayaan kepala madrasah terhadap pengawas madarasah di Kementrian Agama Kabupaten Aceh Utara sangat tinggi  serta Tidak ada kendala yang dihadapi pengawas Madrasah dalam penerapan Personal Branding terhadap Kepercayaan Kepala Madrasah di Kementrian Agama Kabupaten Aceh Utara dalam membangun dan memperkuat personal branding hanya saja dalam melaksasnakan pengawasan ada sedikit permasalahan yaitu keterbatasan waktu kepala madrasah seringkali menghadapi keterbatasan waktu dalam melaksanakan supervisi dan pergantian kepala madrasah yang sering terjadi
Implementasi Kesetaraan Gender dalam Penempatan Jabatan Kepengurusan di Pondok Pesantren Nurul Huda Cikandri Pangandaran
Authors: Aziz Nur
Published: December 2024

Kesetaraan gender menjadi topik utama dalam pendidikan khususnya di pondok pesantren. Pada implementasinya Pondok Pesantren Nurul Huda Cikandri Pangandaran berusaha untuk menerapkan konsep kesetaraan gender ini dalam struktur kepengurusan. Penelitian ini bertujuan untuk mengkaji lebih dalam mengenai implementasi kesetaraan gender dalam penempatan jabatan kepengurusan di Pondok Pesantren Nurul Huda Cikandri Pangandaran. Metode penelitian ini adalah metode kualitatif deskriptif dengan pendekatan studi kasus. Metode pengumpulan datanya melalui tiga teknik utama, yakni observasi, wawancara, dan studi pustaka. Hasil penelitian menemukan bahwa konsep kesetaraan gender di Pondok Pesantren Nurul Huda Cikandri Pangandaran telah menerapkan dan mengimplementasikannya dengan baik melalui pembagian jabatan kepengurusan secara seimbang antara pengurus santri dan santriyah. Hal ini menunjukkan tidak adanya diskriminasi terhadap perempuan, sehingga perempuan bisa ikut andil dalam kontribusi serta tanggung jawab di pondok pesantren. Adapun tujuannya adalah ketika suatu masyarakat menghadapi permasalahan, penyelesaiannya dapat dilakukan melalui musyawarah bersama, baik laki-laki maupun perempuan memiliki peran aktif dalam proses pengambilan keputusan karena kepribadiannya telah dilatih sejak dini.
Tantangan Penerapan Teknologi Digital dalam Pendidikan Islam: Memanfaatkan Inovasi untuk Meningkatkan Mutu Pembelajaran
Authors: Khasanah Miratu
Published: December 2024

Penelitian ini bertujuan untuk mengidentifikasi tantangan penerapan teknologi digital dalam konteks pendidikan Islam dan mengeksplorasi bagaimana inovasi dapat digunakan untuk meningkatkan kualitas pembelajaran. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif berdasarkan studi literatur dan menggunakan analisis isi. Penelitian kepustakaan (Library Research) konsisten dengan permasalahan yang dibahas dalam prosedur operasional, pengumpulan, membaca, mempelajari, menganalisis , menafsirkan dan menentukan kesimpulan dari informasi data yang sesuai dengan pembahasan. Hasil penelitian menunjukkan bahwa tantangan utama penerapan teknologi digital dalam pendidikan Islam antara lain ketersediaan infrastruktur yang memadai, pendekatan kurikulum yang tepat, dan integrasi nilai-nilai Islam dengan konten teknologi. Di sisi lain , inovasi seperti pengembangan aplikasi pendidikan berbasis nilai-nilai Islam dan pelatihan intensif bagi guru dapat meningkatkan efektivitas pembelajaran digital dalam konteks pendidikan Islam. Temuan tersebut memberikan kontribusi penting bagi pengembangan strategi pendidikan yang sesuai dengan nilai-nilai Islam dan memanfaatkan teknologi digital secara optimal.
IoT Technologies Application and Effect on Urban Infrastructure: Intelligent Waste Management, Energy Efficiency, and Traffic Management
Authors: Barna Biswas  , MD Ahsan Ullah Imran  , Mustakim Bin Aziz  , Syeda Kamari Noor  , Jannatul Ferdousmou
Published: December 2024

The Internet of Things (IoT) is revolutionizing urban infrastructure by significantly enhancing traffic management, waste management, and energy efficiency. The tremendous effects and revolutionary potential of IoT technology in these crucial urban sectors are examined in this thesis This thesis investigates IoT technologies' profound impact and transformative potential within these critical urban domains. Through an in-depth analysis of diverse case studies, an extensive literature review, and insightful expert interviews, this research explores how IoT applications optimize traffic flow, reduce congestion, and improve public transportation systems. In waste management, IoT solutions enable real-time monitoring and efficient collection processes, minimizing environmental impact and operational costs. For energy efficiency, smart grids and IoT-enabled sensors contribute to more sustainable energy consumption and distribution, reducing overall carbon footprints. The study also addresses the technical and regulatory challenges associated with IoT deployment, such as data security, privacy concerns, and the need for standardized protocols. By providing a comprehensive understanding of IoT's role in urban transformation, this research highlights the potential for creating smarter, more efficient, and sustainable cities, ultimately enhancing the quality of life for urban residents.
Financial Position Analysis of Bank Asia Limited for Small and Medium-Sized Businesses
Authors: Sadia Sharmin  , Rakibul Hasan
Published: December 2024

This study examines Bank Asia's revolutionary contribution to Bangladesh's economic growth and financial inclusion. Bank Asia has established itself as a leader in cutting-edge banking solutions through its agent banking model, digital financial services, and sustainable financing efforts. The paper examines how these tactics have addressed important issues like the demand for funding for small and medium-sized businesses (SMEs), the lack of financial literacy, and the unbanked population in rural areas. The study employs a mixed-methods approach to assess the bank's efficacy in advancing financial accessibility, including information from stakeholder interviews, customer surveys, and financial reports. The results show that nearly three million previously unbanked people have benefited from Bank Asia's agent banking network, which has greatly increased the reach of formal financial services, especially in underserved and rural areas. Furthermore, its focus on digital transformation has made digital payments and mobile banking easier, increasing user convenience and lowering transaction costs. The study also looks at the difficulties Bank Asia faces, such as legal restrictions and obstacles to technology adoption in rural areas. Notwithstanding these obstacles, the bank's dedication to innovation and sustainability is a shining example of inclusive banking in developing nations. The report ends with suggestions for expanding agent banking and utilizing technology to advance financial inclusion and support Bangladesh's larger objectives of reducing poverty and fostering economic resilience.
Sistem Kontrol Elektronik pada Rumah Pintar Dengan Input Suara pada Module Pengenalan Suara V3 Berbasis IoT
Authors: Feriman  , Banu Santoso
Published: December 2024

Penelitian ini bertujuan untuk mengembangkan dan mengimplementasikan sistem kontrol elektronik untuk rumah pintar yang berbasis IoT, dengan memanfaatkan modul pengenalan suara v3. Sistem ini dirancang untuk memungkinkan pengguna mengoperasikan perangkat elektronik di rumah melalui perintah suara yang dikenali oleh modul tersebut, yang kemudian dikirim ke Arduino untuk menghidupkan atau mematikan perangkat yang terhubung. Selain itu, sistem ini diintegrasikan dengan aplikasi Telegram, sehingga memungkinkan kontrol perangkat dari jarak jauh. Hasil pengujian menunjukkan bahwa sistem ini memiliki kemampuan yang baik dalam mengenali perintah suara dengan tingkat keberhasilan yang tinggi, serta dapat berfungsi secara optimal baik melalui input suara maupun aplikasi Telegram. Oleh karena itu, sistem ini menawarkan solusi yang efektif dalam pengelolaan rumah pintar, terutama dalam hal peningkatan kenyamanan dan efisiensi penggunaan perangkat elektronik sehari-hari.
Model Pembelajaran Mengaji Berbasis Web Untuk Mempermudah dan Memfasilitasi Proses Belajar Mengaji Bagi Anak-Anak
Authors: Rubminto Angger Brayhan
Published: December 2024

Pendidikan agama, terutama dalam belajar mengaji, memiliki peran penting dalam membangun karakter dan moral anak-anak sejak dini. Pendidikan ini memberikan pondasi kuat bagi perkembangan mereka di masa depan. Penelitian ini bertujuan mengembangkan model pembelajaran berbasis web, Mengajiku, yang dirancang untuk memfasilitasi proses belajar mengaji, khususnya dalam pengenalan huruf hijaiyah, tajwid, dan pemahaman dasar Al-Qur'an. Model pembelajaran ini dikembangkan menggunakan pendekatan ADDIE, yang mencakup analisis, perancangan, pengembangan, implementasi, dan evaluasi, untuk memastikan efektivitasnya bagi pengguna. Hasil pengujian menunjukkan mayoritas pengguna, terutama anak-anak, merespons positif, menunjukkan bahwa model ini berhasil menarik minat mereka. Pengujian System Usability Scale (SUS) menghasilkan skor rata-rata 82,65, yang masuk dalam kategori excellent, menandakan keberhasilan dalam kegunaan, kemudahan penggunaan, dan kepuasan pengguna. Model ini diharapkan menjadi alat efektif dalam pembelajaran Al-Qur'an bagi anak-anak di era digital.
Metode Support Vector Machine Untuk Analisis Sentimen Aplikasi Threads di Google Play Store
Authors: Triully Prasetyo Dimas , Atiqah Meutia Hilda
Published: December 2024

Penelitian ini berawal dari ketertarikan pengguna terhadap aplikasi Twitter terbaru dan aplikasi Threads di Google Play Store dengan tujuan utama menerapkan teknik Support Vector Machine (SVM) untuk menganalisa evaluasi pengguna terhadap sentimen, baik positif maupun negatif. Data yang terkumpul telah melalui proses preprocessing yang meliputi cleaning, casefolding, tokenizing, filtering, dan stemming. Setelah melalui preprocessing data sebanyak 1000 komentar diimplementasikan ke dalam metode Support Vector Machine menunjukkan 54,1% sentimen positif dan 45,9% sentimen negatif. Nilai akurasi sebesar 81.19% dan confusion matrix hasil dari nilai variabel TP (True Positive), TN (True Negative), FP (False Positive), dan FN (False Negative) juga ditampilkan oleh pengujian. Berdasarkan nilai akurasi yang diperoleh, dapat disimpulkan bahwa aplikasi Threads menerima umpan balik yang positif dan kemungkinan besar dapat ditingkatkan untuk memberikan hasil yang lebih baik lagi.
Eliciting required and desired diagnostic test characteristics to develop patient-focused target product profiles (TPPs) for diagnosing infection and exacerbations in cystic fibrosis
Authors: Howe Nicola , Takawira Constance , Naseem Raasti , Green Kile
Published: December 2024

Background In addition to new antimicrobials for people with Cystic Fibrosis (pwCF), new diagnostics are needed to detect and diagnose infections, guide clinical care, and inform decision making. To determine the unmet needs in pulmonary infection diagnostics in Cystic Fibrosis (CF), the required diagnostic test characteristics and priorities of different stakeholders involved in the care of pwCF were collected and analysed. Methods Three focus groups (two clinical and one pwCF) were conducted and contributed to a wider project to deliver a suite of target product profiles (TPPs) for CF lung microbiological diagnostics. Thematic analysis was performed on the recordings, transcripts, and notes taken during the interviews. Results Participants described their experience of the current practices and existing diagnostics for detection, diagnosis and management of infection and exacerbations in CF in the UK NHS. Unmet needs included: monitoring modalities and testing for treatment efficacy; the lack of samples with good clinical utility; more acceptable methods for sampling; faster microbiology and culture testing. Greater communication between the laboratory and clinical teams, and equity of care across UK CF centres was also highlighted. TPP characteristics of importance to pwCF and clinical representatives included ‘accuracy’, ‘time to results’, and ‘patient acceptability’. Participants across all groups highlighted the need for suitable alternatives to sputum and emphasised the need for novel biomarkers for the early detection and diagnosis of infection and exacerbation. Amongst clinical representatives, test accuracy was largely valued over the time to results for a clinical test in a non-acute setting. Conclusions These focus groups offered rich and detailed insights into the opinions of clinical staff and pwCF alike on the current landscape of diagnosis and management of pulmonary infection and exacerbations in CF. Early and rapid detection would likely have a positive impact on clinical care and inform earlier clinical decision making.
Priorities of housing restoration in the context of deepening wealth inequality in the period of armed aggression by the russia.
Authors: Zavhorodnia S.
Published: December 2024

Significant losses of the housing stock, deepening economic inequality in terms of
wealth, which is caused by the full-scale armed aggression of the Russian Federation against Ukraine, is a
risk to the stability of Ukraine, and can become a serious brake on its post-war recovery and development.
Strengthening the socio-economic foundations of resilience, where a person is the highest value of society,
will require the weakening of the negative consequences of huge losses to the housing stock. In order to
timely find effective public administration decision for responding to risks due to the deepening of wealth
inequality, it is necessary to define priority tasks in the interests of strengthening the resilience of society
and the state.

Therefore, strengthening the resilience of society and the state in the social sphere requires the
availability of affordable and high-quality housing in Ukraine. Within the framework of the EU Ukraine
Facility program, the implementation of the reform to ensure access to housing for people who need it is
defined as one of the key ones. During the implementation of the reform, the physical reconstruction and
restoration of the housing stock should be complemented by the development of an effective system of
social and affordable housing. As part of this reform, there is a need for sustainable financing of the
construction of affordable and social housing in accordance with the principle of "better than before".
Analysis of analytical studies and factual data indicate the priority of solving the issue of investing
in primary residential real estate, as well as the use of "abandoned" objects of unfinished construction.
The development of mechanisms for attracting financial resources to primary real estate for the
formation of housing stock and its effective use is extremely relevant not only from a scientific, but also
from a practical point of view. First of all, it is expedient to use "abandoned" objects of unfinished
construction to ensure the realization of housing rights of persons who need proper housing conditions,
due to the construction of a fund of affordable and social housing.
Economic value added (EVA): clarification of the concept and financial aspect.
Authors: Turilo A. M. , Turilo A. A. , Sviatenko S. , Klimchenko R.
Published: December 2024

The purpose of this study is to deepen the understanding of the concept of Economic
Value Added (EVA) and to develop an improved comprehensive indicator for evaluating the financial and
economic performance of enterprises. The Profit-Payment Ratio (PPR), proposed in the article, provides a
more precise reflection of the relationship between economic efficiency and the cost of capital. To achieve
the research objectives, the methods of scientific abstraction, logical generalization, critical analysis,
comparative analysis of financial indicators, a structural-decomposition approach, and economic-
mathematical modeling to analyze the impact of liquidity and solvency on enterprise performance are
employed in the study. The Profit-Payment Ratio (PPR), as proposed, addresses the limitations of the

traditional EVA indicator, particularly its abstract nature and misalignment with the realities of financial
analysis. The PPR integrates the economic and financial outcomes of an enterprise's activities, capturing
not only profit and capital charges but also the influence of such factors as liquidity, solvency, goodwill,
and other significant aspects. Unlike EVA, this new metric accounts for the entire system of financial and
economic conditions surrounding the enterprise. The Profit-Payment Ratio enables enterprises to assess
their financial and economic performance with consideration of a broader range of variables, making it a
useful tool for managing financial and economic activities. It facilitates more informed decision-making
regarding capital utilization, asset management, and the achievement of strategic goals. This new
approach also allows for better adaptation of performance evaluation to a dynamic market environment,
as it considers both positive and negative shifts in economic and financial outcomes and the interrelation
between economic and financial efficiency. The research identifies the main drawbacks of using EVA, such
as its abstract nature and limited connection with negative financial and economic trends. The proposed
Profit-Payment Ratio offers a more precise assessment of an enterpris’s financial and economic results by
integrating profit, capital charges, and the effects of factors such as liquidity and solvency, making it an
effective tool for strategic planning.
Marketing communications of the digital age
Authors: Semenіuk  S.
Published: December 2024

The stages of development of communication technologies in the pre-digital and digital
eras are studied in the article. The “two-level communication model” is characterized, its main
parameters and the possibility of use are determined. It is proven that data analytics and marketing
automation open up unique opportunities for business to globally personalize marketing tactics for each
client. It is determined that in the digital era, marketing has become communication, and communication
should be a component of the company's marketing efforts.
The article forms a comprehensive system of digital marketing, which includes the formation of
the principles of digital technologies, digital assets of consumers, digital capabilities of media platforms
and digital communication channels. Laswell's classical communication model is characterized in the
context of digital technologies and pricing is considered as a communication and promotion strategy
used by various companies. It is noted that the speed with which marketing tools and media platforms are
currently changing significantly affects the formation of a strategic goal, which does not allow marketing
communications to quickly lose their relevance. It has been proven that the essence of marketing is
communication. To successfully attract consumers, it is necessary to: correctly define the communication

goal, create a convincing message in accordance with the goal, deliver the message through the right
channel at the right time.
It is noted that digital marketing should be more focused on building relationships with
customers, so search engines can target specific consumers, according to their activity to provide only
relevant information for them in a specific market. In this way, a digital ecosystem should be created that
provides companies with unlimited opportunities to search and attract consumers with the help of special
adaptive messages.
Improvement of the mechanism of acceptance of administrative decisions in modern conditions.
Authors: Heidarova Olena
Published: December 2024

The article is devoted to the improvement of the management decision-making
mechanism. The possibility of forecasting the results of management decision-making using the methods
of linguistic vector evaluations, fuzzy logical conclusion, fuzzy relation of preferences, maximin
convolution is considered. The choice of each group of methods for justifying management decisions
should include: analysis of the management situation regarding its content, the possibility of
formalization and structuring of the problem situation; selection of a group of methods for finding the
optimal (effective) solution to the problem; determining the rules and conditions under which selected
groups of management decision-making methods are applied. According to the modern classification of
management science, the problems that arise in the system of management (especially in crisis
conditions) by business entities quite often belong to weakly structured and unstructured.
It is proved that the adoption of each management decision can be defined as a process that
begins with the moment of the problem that needs to be solved and ends with the choice of a decision
(action) aimed at solving situations in problematic situations. Since in crisis conditions the business entity
mainly possesses vague, mostly quantitative, information, it is advisable to involve the theory of fuzzy
logic (fuzzy sets).
The expediency of using the additive convolution method when making management decisions in
cases of crisis situations, as well as in conditions of limited quantitative information and the
predominance of qualitative data, is substantiated. It is proposed to use the method of additive
convolution in forecasting the results of activities. Emphasis is placed on detailing the process of applying
the additive convolution method.
It has been proven that the use of the additive convolution method for forecasting the results of
management decisions requires detailing, as it does not require a complex mathematical apparatus. A
step-by-step procedure for the possibility of applying the additive convolution method with qualitative
input parameters for forecasting the enterprise's activity has been developed.
Vocational training and employment as a tool for professional adaptation of war veterans
Authors: Blyzniuk Victoriia , Teriukhanova Iryna
Published: December 2024

Practice has proven that professional training of war veterans is one of the tools of war veterans adaptation policy, formation of adaptation skills and return of ex-servicemen to peaceful life. The authors, raising this current topic, consider the problem of resocialization of veterans and their return to the labor market as a component of the policy of forming an inclusive labor market. With the goal of the research being the development of specific proposals and algorithms for improving the mechanisms of professional training of war veterans and their further employment, the authors analyzed the available foreign experience and bases of sociological surveys.
The article examines theoretical aspects and approaches to the professional adaptation of war veterans to civilian life in modern conditions. The theoretical constructions of the study are considered, the characteristics of war veterans and combatants who are persons with disabilities are determined. The possibilities of their adaptation to civilian life in the absence of general demobilization are summarized. It has been proven that the main tool of professional adaptation of war veterans is professional training, but the effectiveness of such training is determined by further employment after its completion. Taking into account the analysis of the situation regarding the professional training of war veterans, which is conducted by the state employment service, the authors highlight the main problems of such training and further employment of this population category. Ignoring the problems of organization, legal regulation of professional training of war veterans and their further employment will have a negative impact on the veterans themselves, their families and society as a whole, which is confirmed by the experience of other countries that dealt with issues of adaptation of war veterans to civilian life. Ways to eliminate the problems and obstacles of professional training of war veterans and their employment for their effective adaptation to civilian life are proposed, including: on the basis of conducting a questionnaire of war veterans, determine their needs in rehabilitation, educational, social, medical services, employment services and professional training; conducting professional training of war veterans taking into account modern military and individual needs of war veterans and others.
Prospects for the development of Ukraine’s pharmaceutical market in the wartime and post-war economy
Authors: Movsesyan Areg
Published: December 2024

The pharmaceutical market of Ukraine has undergone significant changes and challenges due to the ongoing war and associated economic difficulties. Military actions have resulted in substantial damage and destruction of production and logistics facilities, disruptions in the supply of medicines, reduced availability of pharmaceuticals for the population, and challenges in importing raw materials and finished drugs. On the other hand, this crisis situation has revealed new opportunities for the development of domestic production and localization of pharmaceutical products. This could strengthen the pharmaceutical sector, reduce dependence on imported drugs, and ensure long-term resilience of the industry during the reconstruction period. The aim of this study is to assess the current state of the pharmaceutical market in Ukraine, analyze the impact of the war on key aspects of the industry—production, logistics, import, and export of products—and explore opportunities for the sector’s adaptation and development in the post-war economy. Particular attention is paid to analyzing consumer demand, the availability of medicines, as well as the prospects for production localization, the development of generic drugs, strengthening national infrastructure, and improving the competitiveness of domestic products. The review indicates the necessity of strategic state support to create favorable conditions for the development of the pharmaceutical sector. This includes tax incentives for companies specializing in drug production, investment subsidies for the modernization and construction of new pharmaceutical plants, promotion of pharmaceutical clusters, and stimulation of scientific research and development. Key measures also involve supporting small and medium-sized pharmaceutical enterprises through financial and educational programs, creating microfinance opportunities for new manufacturing ventures, and developing training and certification programs to enhance the professional level of industry workers.
Research on the theoretical foundations of forming a compliance management system in organizations
Authors: Sahaidak Mykhailo , Maryniuk Ivan
Published: December 2024

The article examines the theoretical principles and practical aspects of the compliance management system in modern organizations. A review of scientific publications of the international and national level was carried out, as well as an analysis of research by leading scientists and experts in the field of compliance management. The introduction substantiates the relevance of the topic, in particular, the role of compliance management as a tool that ensures compliance of the organization’s activities with internal policies, current legislation and ethical norms. It is shown that an effective compliance management system contributes to the improvement of management processes, increases trust in the organization on the part of stakeholders, minimizes risks and prevents offenses. The main part of the article focuses on the consideration of the following aspects: analysis of the terminology and definitions of the concept of «compliance», features of the implementation of compliance management functions in organizations, as well as the construction of a compliance management system. The concept of «compliance» covers various areas, including compliance with legal, ethical and social requirements. It was concluded that a comprehensive approach to compliance is the key to effective management in the conditions of globalization and strengthening of international standards. The relevance of the study of the theoretical foundations of the compliance management system of organizations in modern turbulent conditions is outlined. The generalization of various approaches to the definition of compliance management made it possible to highlight the main areas of its application and adaptation to the conditions of Ukraine and international practices. Arguments are presented in favor of the implementation of the compliance management system in the management of the organization as a control mechanism that includes elements of compliance audit and risk monitoring. The conclusions outline the advantages of implementing compliance management, including increasing competitiveness, ensuring transparency.
Management of intellectual and innovative development of enterprises
Authors: Sudomyr Svitlana , Kolisnichenko Paulina , Kulaets Maria
Published: December 2024

According to the results of our research, we have proposed new directions of intellectualization in the system of formation of integrated potential of knowledge during the training of managers of linear and functional support. The scientific expediency of forming a systematic methodology for the development of organizational culture and its evaluation according to various directions and criteria has been confirmed. In particular, this approach is focused on social and innovative directions in the strategic management of enterprise development. We have developed a new model of reorientation of business organizations aimed at forming potential opportunities taking into account social components, that is, an emphasis on social innovation.
The results of our research confirm that the systematic methodology of organizational culture development is an important factor in strategic management. It is proposed to evaluate this culture according to the following directions and criteria: innovativeness of the organizational culture, which reflects the ability to change and adapt; the innovativeness of the organizational climate, which contributes to the creation of comfortable conditions for creative activity; innovativeness of values and goals that determine strategic direction; innovativeness of means and methods of achieving set tasks; innovativeness of organizational behavior that demonstrates flexibility and adaptability in the external environment; innovativeness of interaction, which includes the ability to cooperate and cooperate; innovativeness of sustainable development, which includes resource conservation and ecological approaches; innovativeness of economic stability, which ensures stability in conditions of change; as well as innovativeness of enterprises as a single system.
Genetically Predicted Inflammatory Proteins Mediate the Association Between Gut Microbiota and Preterm Delivery: A Mendelian Randomization Study
Authors:   Department of Preventive Healthcare, Datuan Community Health Service Center, Pudong New District, Shanghai, China, Zhang Min , Chen Xiaodan , Huang Jia , Chen Ling ,   Department of Preventive Healthcare, Datuan Community Health Service Center, Pudong New District, Shanghai, China, Zhang Yan ,   Department of Nursing, Datuan Community Health Service Center, Pudong New District, Shanghai, China
Published: December 2024

Background: Preterm delivery (PTD) is characterized by inflammatory proteins and unique gut microbiota profiles. Nevertheless, the
comprehensive understanding of gut microbiota and inflammatory proteins of PTD remains unclear.
Objectives: This study aimed to investigate the causal relationship between gut microbiota and PTD and identify the inflammatory
proteins as potential mediators.
Methods: The exposure genome-wide association studies (GWAS) data were sourced from the GWAS Catalog, while the outcome
GWAS data were obtained from the Early Growth Genetics (EGG) Consortium. The study used 473 types of gut microbiota, 91 types
of inflammatory proteins, and PTD from GWAS. We then performed two-sample Mendelian randomization (TSMR) and bidirectional
Mendelian randomization (BDMR) analyses to explore the causal relationships between gut microbiota, inflammatory proteins, and
PTD. Additionally, we conducted two-step Mendelian randomization (2SMR) to identify potential mediating inflammatory proteins in
this process.
Results: MR analysis identified 26 types of gut microbiota and 6 types of inflammatory proteins that were causally associated with PTD.
Furthermore, there was no strong evidence that genetically predicted PTD affected these gut microbiota and inflammatory proteins.
Further, 2SMR analysis revealed that the association between Elusimicrobiaceae and PTD was mediated by the C-C motif chemokine
23 (CCL23), accounting for 5.09% (95%CI; 0.1%-18.7%) of the association. Similarly, the relationship between Thioalkalivibrionaceae
and PTD was mediated by the Interleukin-20 receptor subunit alpha (IL-20RA), which accounted for 16.88% (95%CI; 12.77%-20.99%)
of the association.
Ham Fosfat, Humik Asit ve Fosfor Çözücü Bakteri Uygulamalarının Sakız Fasulyesi Bitkisi Gelişim Özelliklerine Etkileri
Authors: Karaca Ali , Türkmen Cafer
Published: December 2024

Çalışmamız; yerli ham fosfat (HP) kaynaklarından Mazıdağı (Mardin-Türkiye) ham fosfatının çözünürlüğüne humik asit (HA) ve fosfor çözücü bakteri (FB) uygulamalarının (UYG) etkisini belirlemek için serada ve alkalin toprak şartlarında yapılmıştır. Çalışmada sakız fasulyesi (Cyamopsis tetragonoloba L.) bitkisinin ekildiği saksılara 20 kg da-1 P (P2O5) Mazıdağı ham fosfatı, sıvı humik asit (TKİ-HUMAS; 5 L da-1) ve fosfor çözücü bakteri karışımı (S2-RC210; Bacillus megaterium, Paenibacillus polymyxa ve Pseudomonas putida) preparatları ayrı ayrı ve birlikte uygulanmıştır. Ham fosfat ve diğer uygulamaların bitki gelişim özelliklerine (bitki boyu, gövde çapı, bitkide yan dal sayısı, bitkide bakla sayısı, baklada tane sayısı, bitki başına tane verimi, bitki gövde ve bitki kök kuru ağırlığı) etkisi belirlenmiştir. Elde edilen sonuçlara göre; ham fosfat ve diğer uygulamaların birlikte etkisi (HP X UYG interaksiyonu) bakımından; bitki çapı, baklada tane sayısı, bitki gövde ağırlığı ve bitki kök ağırlığındaki değişimler önemsiz olmuştur. Uygulamaların tek başlarına etkisiyle bitki boyu, bitkide yan dal sayısı, bitkide bakla sayısı, bitkide tane sayısı önemli derecede değişmiştir. Bitki çapıdaki değişimler ise sadece ham fosfat uygulanmış saksılarda önemsiz değişim göstermiştir (p
Detection of Sars-Cov-2 Nucleic Acid by Rt-Pcr in Symptomatic and Asymptomatic Patients in Dhaka, Bangladesh
Authors: Momo Maisha Farzana , Bushra Nohor Noon Haque , Amy Bristy , Jabin Tasnim , Hossain Md Mobarok , Pranto Abdullah-Al-Hasan , Eipa Bushra Rahman , Sultana Raquiba , Chakraborty Sowmitra Ranjan , Uddin Md Aftab
Published: December 2024

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) is responsible for the underlying etiology of COVID-19, a contagious respiratory disease. Proper diagnosis is required to prevent infection from spreading among persons and communities. Precise viral detection is a prerequisite to control the COVID-19 pandemic. Thus, the objective of this study is the detection of SARS-CoV-2 nucleic acid by Real-Time Reverse Transcription-Polymerase Chain Reaction (Real-Time RT-PCR) method of the suspected symptomatic and asymptomatic individuals in Dhaka, Bangladesh. This research was performed in different local hospitals in Dhaka, Bangladesh from June 2021 to January 2022. Samples from suspected individuals were collected following WHO guidelines. Then the samples were placed into a Viral Transport Medium (3 ml sterile VTM). After vortexing, Sansure Biotech Inc. virus nucleic acid RT-PCR test kits were used for diagnosis. Real-Time RT-PCR method was used to identify the positive and negative results of the samples. A total number of 416 COVID-19-suspected individuals were enrolled in this study; 297 (71%) tested real-time RT-PCR-positive, and 119 (29%) were negative. The test results of patients with COVID-19 symptoms were collected and analyzed. Among the positive samples, the positive rate of male patients was higher than female patients. Between age groups, 20 – 59 has shown the highest positivity rate and the lowest was observed below age group 10. Age distribution and clinical characteristics were compared with the neighboring country’s COVID-19 outbreak survey and found to be quite similar. Real-time RT-PCR for SARS-CoV-2 remains the gold standard identification method to verify COVID-19 cases unless and until the World Health Organization (WHO) recommends any alternative approach. Early detection at the primary level of SARS-CoV-2 may aid the clinicians in treatment of COVID-19. All the necessary guidelines need to be followed even after the post-COVID-19 situation.
Stam. J. Microbiol. 2024;14(1):13-17