bluuebunny/crossref_metadata_2025 huggingface dataset:
Accounting and Financial Analysis on Pfizer Inc.
Authors: Li Haoyue
Published: May 2023

This article targets at analyzing the performance and future trend prediction of Pfizer Inc. under the situation of the COVID-19 pandemic. The impacts brought by this pandemic have led to great economic turmoil and will continuously make an enormous difference to economical growth. As one of the most related industries, the pharmaceutical industry undoubtedly is closely linked with the shifting of the economy. Therefore, Pfizer Inc., one of the most influential biotech corporate, is a perfect choice to analyze the future trend of the pharmaceutical industry as a typical case. Analysis of this paper is based on Pfizer Inc.’s and another three similarly-sized biotech corporates’ consecutive three-year annual reports. After calculating key ratios from four perspectives, which are profitability, solvency, liquidity, and turnover ratios, clear interpretation and rational future interpretation will be present according to the general performance of Pfizer Inc.. Based on horizontal and vertical comparisons of Pfizer, the general future trend is positive. However, decreasing demand for vaccines after the peak of the pandemic, coupled with the diversified and frequently updated medical services provided by other biotech giants and newly-developed businesses intensifies the competition of Pfizer Inc.. Therefore, the performance of Pfizer Inc. probably fluctuates between the situation of pre-pandemic and post-pandemic eras.
Inflation in the UK after COVID-19
Authors: Chen Jiayu
Published: May 2023

Since January 2020, UK faced a serious epidemic and this COVID had a significant impact on the UK' s economy. In order to make the UK's economy recovered, Bank of England set the monetary and fiscal policy and injected many liquidity into the market to stimulate public's buying demand. After around one and a half years, the inflation grew alongside with the UK economy growth and finally the inflation has reached a historical high level over the past few decade. This essay mainly gather the information from different UK's data website, some news website and bank of England’s official website to introduce the recent inflation and interest rate in UK, analyze the reasons of nowadays high inflation, presented the central bank's recent policy and discussed the prediction of the future inflation and central bank’s policy towards the high inflation. The main findings are that the previous' bank of England’s policy during the COVID-19 period and Russia and Ukraine were the mainly causes and reasons for the nowadays' high and continuous inflation. For the prediction, the inflation in UK is forecast to continue increasing in the short period of time (the end of 2022 and the early of 2023) and it will decrease since the start of late 2023 and be back to the normal stage. Bank of England will continue increasing the bank rate to battle the inflation in the short period of time and then stop add bps and gradually make the bank rate back to the normal value.
The Impacts of the COVID-19 Pandemic on the U.S. Capital Markets
Authors: Zhang Zhongtong
Published: May 2023

Amid the COVID-19 pandemic and the ongoing Ukraine conflict, an unprecedented amount of uncertainty appear in the financial market. This essay aspires to provide a picture of how those events have affected the stock market, energy market and initial public offering market in the US and give some investment strategies based on the findings. The paper gathered relevant data over the period and summarised the research method employed by other sources to lead to conclusions. The conclusion is that COVID-19 and Ukraine war has, in general, adversely impacted the stock market in terms of its return, volatility and efficiency, but with High tech sector is growing rapidly. The energy market also experienced significant fluctuations, and empirical results suggest that ETFs are safer investments than futures. Lastly, the initial public offering during the first year of the pandemic suffered significant underpricing and volatility in their returns, contrary to the anecdotal that the initial public offering market has performed well during the pandemic.
Empirical Asset Pricing Models: Evidence from the Chinese Stock Market
Authors: Huang Zijun
Published: May 2023

This study constructs conventional asset pricing models including the CAPM, the Fama and French three-factor model (FF3 hereafter), the Carhart four-factor model (FFC4 hereafter), and the Fama and French five-factor model (FF5 hereafter). Additionally, a six-factor model (FF5 model augments the Carhart momentum factor) is also constructed and it outperforms other conventional asset pricing models in the Chinese stock market while explaining the returns variation of cross-sectional indices and individual stocks. However, the explanatory power of models varies in explaining indices and individual stocks because of their own specificity. The models can capture most at 69.05% and least at 3.03% of the variation of the return in certain individual stocks. In light of indices, models account for the largest proportion of the variation of the return at 96.83% and the smallest proportion at 85.28%. Moreover, the predictive ability of the six-factor model is confirmed in this study, which implies the validity of constructed factors and the model.
Global Financial Crisis: Causes and Responses
Authors: Xiang Shuke
Published: May 2023

This paper analyses the reasons behind the 2008 financial crisis, its effects, and the solutions proposed. based on the US's early adoption of low exchange rates and lax financing requirements, which proved popular for homes and raised home prices. Banks made the decision to use sub-prime loans and credit default swaps as a result. Both policies, however, had significant flaws. In other words, the financial crisis caused the Lehman Brothers bank to fail, a spike in global unemployment, a rise in mental health problem-related suicides, etc. To deal with the consequences of this, the country came up with two more policies: the Dodd-Frank Act and the Basel III policy, to deal with the financial crisis. Both policies have been effective in undoing some of the effects of the financial crisis. It is concluded that understanding this typical financial crisis is effective to prevent future banking crises and to address the economic problems.
The Impact of the COVID-19 Pandemic on Small Businesses
Authors: He Guanzhong
Published: May 2023

There has been a devastating impact on small businesses around the world as a result of the COVID-19 virus pandemic. This study examined the many ways in which small businesses have been affected by the pandemic, the challenges they have encountered, and the strategies they have implemented to survive and grow. The epidemic has not only had far-reaching ramifications for small enterprises, but it has also had a catastrophic effect on the economy of the entire world. The fact that clients of small businesses are remaining at home and not spending money has presented them with a number of challenges, including an increased risk of failure, mental health difficulties, and the difficulty of adapting to the new digital world. It is imperative that governments all around the world take steps to provide assistance to local firms if these difficulties are going to be mitigated. This involves offering monetary support, access to money and funding, resources and knowledge, as well as training and mentorship programmes, and resources pertaining to mental health. In addition, governments should make it possible for small enterprises to gain access to legal assistance in order to better assist them in navigating the ever-shifting regulations and constraints imposed by governments. This will ensure that small businesses have access to the resources they require to not only survive but also grow in this new environment.
Preface: 5th International Conference on Global Economy and Business Management (GEBM 2023)
Authors: Frederick Eugene , Zhang Weijin
Published: May 2023

The 2023 5th International Conference on Global Economy and Business Management (GEBM 2023) for the researchers and scientists was successfully held in Suzhou, China during March 11-12, 2023. This conference provides a forum for accessing to the most up-to-date and authoritative knowledge, sharing the best practice in the fields of global economy, world trade, financial investment, real estate, economic policy, e-commerce, and business management.

The GEBM 2023 program covered invited, oral, and poster presentations from scientists working in similar areas to establish platforms for collaborative research projects in these fields. This conference brought together many participants to exchange and share their experiences, present research results, explore collaborations and to spark new ideas, with the aim of developing new projects in these fields.

The organizing committee appreciates the enormous work of the both the editorial board and reviewers in the preparation of this volume. Many thanks also to all authors for their flexibility and meeting deadlines.

With warmest regards,

GEBM Conference Organizing Committees

Suzhou, China
Big Data Analysis and Investigation on Influential Factors on United States Public Incomes under Information Digitization
Authors: Cheng Bohua , Cheng Bowei
Published: May 2023

There are multiple factors influencing the income level of the public, such as education, gender, race. To investigate this issue, an adult census income dataset was analyzed. The data was collected by the United States Census Bureau [1]. The research primarily focuses on the influence of years of education, age, race, and sex on the public income. The result from statistical analysis shows strong relationships between income and age, race, sex, and years of education. Age affects income; senior people tend to get higher income than junior people. Sex affects income; men tend to get higher income than women. Race also affects income; white and Asian tend to get higher income than other people in United States.
NVIDIA's Operating Strategy Analysis Based on Multiple Valuation Method and SWOT
Authors: Wang Yue
Published: May 2023

In recent years, due to the influence of technological development, epidemic situation and international situation, the development of the semiconductor industry has both risks and opportunities. Compared with other semiconductor companies, NVIDIA's share price and corporate value are at a high level. This raises several questions: is the value of NVIDIA fair? Under such circumstances, what competitive advantages does it have and what strategic choices will it make? This paper will use two multiples valuation methods to evaluate NVIDIA. Through the SWOT method, the paper puts forward suggestions for the development of NVIDIA. The conclusion is that NVIDIA is overvalued, and the five pieces of advice are to transform the supply chain in Gaming market, tilt resources towards the data center, expand the business volume in the field of artificial intelligence and self-driving cars, open new segments and reduce overlap with strong competitors and maintain a good relationship with chip foundries. These suggestions are of certain reference significance to semiconductor enterprises with scientific and technological advantages.
A Financial Analysis for Tesla Based on the Multiple Valuation
Authors: Zhang Linze
Published: May 2023

After introducing the current state of the industry in which Tesla operates and the current situation and challenges faced by the Tesla company itself in the industry, this paper will interpret and analyze Tesla's success path and business model based on various aspects such as financial performance, competitors' situation, industry trends and local policies. In addition, the paper includes the profitability, activity, liquidity, solvency, and business valuation of Tesla's operating model. After analyzing Tesla's dilemmas and solutions in relation to its production model and competitors, it can be concluded that Tesla's future growth potential is significant until there is any unpredicted change in regional policy. The purpose of this paper is to explore the business model analysis done by combining basic data, financial report analysis, financial analysis model, and business analysis model. An attempt is made to extrapolate the results of a fair, complete, and thorough business model analysis in conjunction with the reality of the situation.
The Impact of Sanctioning Russia on Stock Price: Case from McDonald’s Suspension and Business Retreat
Authors: Xu Jiacheng
Published: May 2023

Since the outbreak of the Russia-Ukraine conflict, an array of countries, international organizations, and business entities have declared their political stances in favor of Ukraine. Many have imposed certain sanctions against Russia to intimidate its further military operation. But such conduct deflected from its initial virtues, leading to a lose-lose situation. Based on event study methodology, this paper applies CAPM to the analysis of the effects of sanctioning on stock prices of listed companies, taking McDonald’s as an example. The statistical results reveal that the mild sanction, temporary business suspension, did not disturb the stock return significantly. On the other hand, the radical sanction, the complete business withdrawal from Russia, negatively affected McDonald’s stock performance. Since international relationships between major countries remain murky, business owners and individuals engaging in global trades ought to recognize the insidious effects of the imposition of sanctions, and be cautious about the timing and expected public responses to their proclamations to get well-prepared to confront ensuing challenges.
Coolidge Prosperity and the Great Depression
Authors: Hsu Chunyu
Published: May 2023

The Great Depression of the United States from 1929 to 1933 was the longest, deepest and most extensive depression in the 20th century. This economic crisis affected the entire capitalist world. At first, it gave a false impression of American prosperity. The average industrial production index for the United States was only 67 in 1921; however, it increased to 110 in July 1928 and 126 in June 1929. At that time, economists, government leaders and people all believed in their bright future. The American financial sector, however, collapsed on October 24, 1929, and the stock fell from its peak to its depths overnight. The price dropped too quickly to keep up with the stock market's automatic display, shattering the aspirations of countless Americans to lead happy lives. The fundamental conflict in the capitalist system—between the socialization of production and private ownership of capitalist means of production—is what led to the Great Depression. Along with causing widespread, long-term unemployment, it also changed social norms, toppled the established order, aided the rise of the Nazis and the Fascists, and ultimately sparked the start of the Second World War. The purpose of this paper is to remind people of the history of the Great Depression and help avoid the risks that China may face in the process of economic development.
Research and Analysis on Business Model Innovation of China's Public Welfare Funds
Authors: Shan Xingshuo
Published: May 2023

The report of the Twentieth National Congress of the Communist Party of China proposed to “guide and support willing and capable enterprises, social organizations, and individuals to actively participate in public welfare and philanthropy”, in order to change the state funding of public welfare foundations in China, change the operation mode of “relief” public welfare foundations, and introduce a commercial operation mechanism for public welfare foundations. It is proposed that public welfare charity organizations with new business types integrating public welfare and business attributes rise rapidly so that public welfare and business can be deeply integrated. Social enterprises driven by social value can accelerate their development. Public welfare foundations can accelerate their development by forming a sustainable business model of "self-hemopoiesis," based on the opportunity of China's economic system reform and rapid economic development, using the method of cross-cooperation in multiple fields and platforms, analyzing the feasibility of the commercialization model innovation of public welfare funds and the importance of risk control, and analyzing how to create corporate social influence through the innovation of the commercialization model of public welfare projects and the good marketing strategy, as well as by encouraging individuals to actively and sustainably participate in various public welfare projects.
The Role of Inclusive Finance in China’s Economic Growth: Empirical Evidence from Quantile Regression on Panel Data
Authors: Qin Yiyuan
Published: May 2023

Inclusive finance is one of the key topics of recent research. Researchers found that in the process of economic development, inclusive finance serves a crucial function. However, there is still no unified explanation for the role of inclusive finance’s disaggregated indexes (coverage breadth, usage depth and level of digitalization) in economic development. Therefore, by collecting panel data from 31 provinces and analyzing through quantile regression approach, this paper studies the relationship between the Peking University Digital Financial Inclusion Index of China (PKU-DFIIC) and each province’s economic development, and further investigates whether the disparity in regional economic development may be closed by the advancement of inclusive digital finance. It is discovered that the coverage breadth, usage depth and digitization level can promote economic growth. The largest contribution to closing the regional economic development gap can be made via coverage breadth, while the usage depth plays the greatest role in promoting economic expansion. The eastern area has less economic expansion than the regions of the center and west as a result of the advancement of inclusive digital finance, which may help to close the economic development disparity in the regions. Finally, this paper proposes that people should encourage the creation of equitable digital inclusive financing policies, following the strategy of expanding coverage first, then improving the usage depth in the regions of the center and west, and to balance the advancement of inclusive digital finance among regions, different actions should be taken in different areas with varied levels of economic growth.
NVIDIA's Financial Strategy and Operation Strategy Analysis
Authors: Huang Siyu
Published: May 2023

NVIDIA is a global leader in visual computing that focuses on building products that enhance the human-computer interaction experience of personal and professional computing platforms. This paper mainly analyzes NVIDIA's financial strategy and operational strategy. What NVIDIA does will be especially important amid the coronavirus pandemic and the rapidly changing semiconductor industry. This paper applies SWOT, financial report analysis and other methods to specifically analyze NVIDIA's FCF, net profit and other data, and tries to explore NVIDIA's current financial strategy, operating strategy and basic operation situation at the present stage, to put forward suggestions and prospects for NVIDIA's financial strategy and operating strategy. It is known that NVIDIA, as the leader of the semiconductor industry, is still in a leading position in terms of volume. But NVIDIA’s operation crisis has been revealed. It needs to better play its advantages in GPU and other aspects to continue to firm up and expand its leading position in the industry.
CBDC Application Analysis and Prospects
Authors: Liu Jinxuan
Published: May 2023

With the increasing rise of digital currency, the central bank has begun to march into digital currency. This article reviews the research articles on CBDC to gain a deeper understanding of the research content and direction of CBDC. This article aims to review research on central bank digital currencies (CBDCs). Learn about the latest research directions on CBDC and evaluate the practical significance of CBDC and its contribution to the industry. According to the latest research, CBDC is defined as a means of payment equivalent to cash. The advantages and characteristics of using CBDC have also been proposed as the reasons why the central bank should issue them. The article also shows the relationship between CBDC and financial inclusion. Analysis of the current situation and prediction of the future development of CBDC, and some updated measures by regulators after the issuance of CBDC. The report has a certain contribution to what measures should be taken after the issuance of CBDC.
Product Differentiation Strategy: Beauty Industry & Cosmetics Marketing
Authors: Wang Yushi
Published: May 2023

With the rapid development of technology, brands are facing unprecedented opportunities and challenges. In the highly competitive beauty market, the international first-line brands have always been at the forefront of the major sales lists. International beauty brands have also noticed the huge dividends of the Chinese market and have increased their efforts to explore the Chinese market In recent years. This paper attempts to analyze the breakthrough ways of international first-line beauty brands and domestic minority brands in the era of intelligent media, combined with the classical theories to summarize the advantages and disadvantages of their marketing strategies. By using two cases in different situation, international enterprise (Estee Lauder) and small brand (Florasis), the research states the discussion of "differentiated" and "undifferentiated" marketing strategies and tries to figure out the main strategies fit in the identical companies. Moreover, this paper puts forward the relevant suggestions for optimizing the marketing strategies.
Research and Application of Company Valuation Methods
Authors: Fang Zhirui
Published: May 2023

The idea of company valuation originated from Irving Fisher's financial budget theory. The MM theory of American scholars F.Modigliani and Merton H.Miller marks the emergence of valuation theory in the modern sense. This paper mainly studies the theory and application of two company valuation methods—relative valuation method and absolute valuation method. It can be concluded from the research that the essence of valuation methods is the discounted valuation of future cash flows. In the case of stable performance, the price-earnings ratio P/E relative valuation method is the most intuitive. At various stages of development, the same company uses various valuation methodologies. The valuation approach should be modified in accordance with the company's current position. In addition, there is some subjectivity involved in valuing something because there is no universally accepted method. The significance of this research lies in valuation methods have their own advantages and limitations, and they have different emphases. Multiple valuation methods can be used for a comprehensive comparison.
Unemployment Rate and Gender Discrimination in the Chinese Real Estate Market During the Covid Pandemic
Authors: Zhang Liyuan
Published: May 2023

In the past several decades, the Chinese real estate market played an important role in economic activities, which drove nearly one-third of the financial activities in China. In addition, based on the data from Statista, real estate companies in China recruited nearly 3 million employees in 2021. Although Chinese real estate companies offer many job opportunities yearly, the unemployment rate increased during the pandemic in Chinese real estate markets. One factor that may cause the unemployment rate to increase is gender discrimination. The overall goal of this work was to study the relationship between the unemployment rate and gender preferences in the Chinese real estate market during the covid pandemic and does the pandemic reduce gender discrimination in the real estate markets. The paper uses a primary source, interviewing, to find the data for recruitment and layoffs in Chinese real estate companies during the covid pandemic. The paper finds that the unemployment rate in the Chinese real estate market is based on gender preferences in different departments, and Covid-19 did not reduce gender bias and stereotypes in Chinese real estate companies.
Market Economizing and Global Trade During the Pandemic
Authors: Xiang Sibo
Published: May 2023

COVID-19 is a viral disease that is spreading worldwide, and because of this, exports, imports, and foreign direct investments have been seen to be drastically reduced there has been a drop in trade. With this background, this study used global data to gather information for various empirical analyses. The adverse consequences of COVID-19 are magnified whenever it impacts exporting, importing, suppliers, investors, or investment host countries. When assessing its impact on industries and investments, the COVID-19 pandemic is heterogeneous across various sectors. Depending on the necessity for cross-border movement, their magnitude varies as well. Several factors play a critical role in ameliorating the harmful effects of the disease. As examples of these factors, vaccinations, utilizing various online tools, and diversifying inputs may be cited. There has been an outbreak of COVID-19 around the world since 2020. One of the most distinctive features of the COVID-19 pandemic is the forced adoption of infection prevention measures, including lockdowns and social distancing, even though the global economy, such as financial crises and natural disasters, has experienced various types of adverse shocks. These measures have raised various categories of transactions and transaction-related expenses in the global economy.
How Does the Federal Reserve’s Interest Rate Increase Affect the Local Economy?
Authors: Zhou Zixuan
Published: May 2023

The interest rate hike has had many implications for the US and other countries such as China and Singapore. The original intent of the interest rate hike was to be able to provide some disincentive to inflation. Many studies have shown that interest rate hikes can dampen inflation to some extent, but this inevitably has a negative impact on employment and investment. Many of these effects also occur in different parts of our daily lives. Against this backdrop, this study examines the effects of interest rate increase on the U.S. domestic economy, including on inflation, finance, employment, and other transactions. Given that the relevant studies still need to be fully developed, this study can complement the relevant academic studies. More importantly, this study can help businesses and public practice by systematically presenting the impact of putting a dollar interest rate hike into practice.
LVMG Analysis Based on SWOT and PEST and Competitor Analysis
Authors: Zheng Shuo
Published: May 2023

LVMH and Kering are two of the largest luxury goods groups in the world, and their financial statements show a certain degree of similarity in the composition of their revenue streams, so this paper has chosen to compare the product lines and financial positions of these two companies. The financial situation of both LVMH and Kering has been significantly affected by the epidemic and the global economic downturn. The paper compares the operations and future of LVMH and Kering in terms of operating strategy, EBITDA, free cash flow, and turnovers, comparing their past operations and prospects. LVMH's competitive advantages and prospects in the industry are analyzed using the swot and pest methodologies, while the strengths and weaknesses of its competition with Kering are considered. The comparison between the two shows the impact of the epidemic on the luxury industry as a whole and the outlook for the industry as a whole.
The Impact of the Demographic Dividend on the Economy
Authors: Miao Zhenghao
Published: May 2023

Demographic dividend means abundant labor supply, huge potential domestic consumption market and abundant financial support for a country's economic development. However, with the passage of time, the demographic dividend will continue to change. This paper takes China as an example to study the impact of demographic dividend changes on economic development. At present, China is gradually entering an aging society, and the window period for the release of the demographic dividend has begun to close, which means that the benefits brought by the demographic dividend to China's economic development are gradually disappearing. This paper attempts to study the relationship between the demographic dividend and economic development, and provide relevant policy suggestions through the research, so as to provide specific policy suggestions for extending the demographic dividend and promoting the positive impact of the demographic dividend on economic development.
A study of the characteristics needed for luxury brands to expand into the Chinese market——Taking Louis Vuitton as an example
Authors: Guo Qingyang
Published: May 2023

With the rapid development of China's economy, luxury consumption is gradually taking up an important position in the Chinese market, and the Chinese luxury market has attracted the attention of major luxury brands. This study takes Louis Vuitton, the representative of luxury goods, as a case study to explain the history and current situation of Louis Vuitton, and to point out the problems of its brand marketing in China. The article also analyzed the characteristics needed for luxury brands to expand into the Chinese market.
Spatial Spillover Effects of Cultural Industry Agglomeration on Industrial Structure Upgrading
Authors: Dang Xuejia
Published: May 2023

Under the general trend of cultural industry agglomeration development, the spatial spillover effect generated by it is studied. Taking 278 prefecture-level cities in China as samples, a spatial Durbin model is constructed under the economic distance weight matrix to study the spatial spillover effects of cultural industry agglomeration on industrial structure upgrading, and analyzed from the perspective of regional heterogeneity. The results show that: there is a positive spatial spillover effect of cultural industry agglomeration on industrial structure upgrading; By regional grouping, the spatial spillover effect of cultural industry agglomeration on industrial structure upgrading is significantly verified in the east and central regions, and the spatial spillover effect is stronger in the east than in the central region, but does not pass the significance level test in the west; improving human capital stock and appropriate government intervention are beneficial to industrial structure upgrading in each region. The above research contents provide a research basis for guiding the development of cultural industry agglomeration and optimizing regional cultural industry division of labor to promote industrial structure upgrading.
Digital Media Empower The Marketing Promotion of Health Management: A Case Study of KEEP APP
Authors: Wang Chaoyue , Xu Xiaohe
Published: May 2023

Fitness apps have grown in popularity in recent years, due to the fast-paced development of smartphones and the Internet economy, and people's growing demand for fitness has driven the number of fitness apps to a spurt in growth. This study aimed to explore users’ continuous intention to use fitness apps under the influence of digital marketing via the theory of persuasion and the elaboration likelihood model (ELM). A web-based survey was conducted on users who are usually using fitness applications. According to the findings of this study, in the four measurement dimensions chosen, perceived usefulness, outcome expectations, and social interactions have positive and significant effects on the user's intention to continue using, whereas subjective norms have no influence on the user's continuous using intention. Thus, when promoting fitness apps and health management products through digital marketing, users' feedback on perceived usefulness, outcome expectations, and social interactions should be taken into consideration.
Analyzing The Combination of Private Marketing in Traditional Catering Retail: Take Holiland as An Example
Authors: Li Muyao
Published: May 2023

The impact of the COVID-19 and the promotion of Internet applications have increased the online consumption rate of consumers, which has prompted businesses to conduct private marketing. The purpose of this study was to explore how the traditional catering retail industry combines with private marketing. This paper used marketing mix theory, through the SWOT model, to specifically analyze the characteristics of Holiland's in four aspects: price, product, place, and promotion. The results showed that Holiland has advantages in the product, location, and promotion, but its price is higher than that of the same category of products, so it has disadvantages. The market where Holiland is located has great potential, however, due to the continuous participation of other industries, the competition is fierce. Holiland needs to constantly introduce new products and adjust its marketing model to make its own brand image more prominent. According to such case studies, other traditional catering retail businesses can imitate the private marketing model and some specific measures of Holiland, but they need to change some details according to their own industry characteristics and product features to form their own private marketing model.
Analyzing The Co-branding Marketing Strategy of UNIQLO
Authors: Yuan Yuhan
Published: May 2023

Co-branding is an alliance in which businesses join up with other brand names to form joint brands in order to improve brand image and increase product quality signals. Co-branding is a common marketing strategy. As a long-term market strategy, UNIQLO prioritizes co-branding. The goal of this research is to examine the relationship and influence of co-branding, brand image, and purchase intent. This study analyzed and summarized the relationship between co-branding and brand image, the relationship between co-branding and buy intention, and the relationship between brand image and purchase intention using literary analysis. Using UNIQLO as an example, this study did a SWOT analysis. This study suggested that co-branding influences brand image, which leads to customer purchase intentions, and that diverse brand images influence purchase intentions. Furthermore, UNIQLO's business approach ensures co-branding. The plasticity of UNIQLO apparel creates the groundwork for co-branding and establishes a positive brand image for the brand with comfort and simplicity as the brand concept. At the same time, UNIQLO's actual apparel quality issues and market joint involution have jeopardized the company's co-branding plan. As a result, it is vital to make proper use of the co-branding strategy, connect and build a high-quality brand image, make proper use of brand advantages, prevent risks, and encourage the improvement of consumers' purchase intents.
The Global Financial Crisis and Its Aftermath
Authors: Wen Xinhe
Published: May 2023

This review of the 2008 financial crisis discusses the triggers of the crisis, the direct consequences, and the policy responses to the crisis. Pre-crisis condition is analyzed in linear time order: the Federal monetary policy, with the motivation to stimulate the economy, set loose lending criteria and facilitated the increase of subprime mortgages. Based on the subprime mortgage, credit default swaps (CDS) emerged as a new derivative of arbitrage and speculation without adequate regulation. Rather than its original use of risk diversification and transfer, such expansion of CDS eventually led to contagion, dragging the whole market into crisis. Direct consequences include mass unemployment, reduction in corporate investment, and bankruptcy of giant banks such as Lehman Brothers. A series of policies were released to suppress the contagion of the crisis and help the economy recover, among which the Dodd-Frank Act and Basel III serve as necessary regulations. The government had interfered with the housing market, which suffered from the burst bubble; bank regulators had re-examined the rules, adjusting the fraction of capital reserves required for banks.
Understanding Human Resource Management in the Context of Internal and External Environment of Organizations
Authors: Gao Baoyi
Published: May 2023

Based on an examination of the dynamically changing global market, the primary objective of this research project is to investigate the influence of both internal and external environmental elements on the human resource management and strategy employed by businesses. This study investigates in depth the issues that Human Resource Management (HRM) faces and covers the necessity of corporate social responsibility, fundamental corporate values, balancing and accommodating the expectations of diverse stakeholders, balancing the requirements of employees, and enhancing organizational performance when assessing the influence of the internal and external environment for the purpose of executing an effective HRM strategy. The research also showed that HRM has to develop effective and transparent communication and information channels beginning with top management, promote corporate inclusivity and openness from the standpoint of job variety, and construct a fair management structure in order to effectively manage employees. It is concluded that developing an effective human resource management system is vital to the success of any organization.
The Financial Crisis of 2007–08: Causes, Consequences, and Implications
Authors: Huang Baoheng
Published: May 2023

This research topic is mainly about the financial crisis. The author first proposed the reasons for the financial crisis. Due to the negligence of bank management policies, it will be easier for people to get loans. The real estate industry is a good example of what is brought up. People's financial situation is not strong enough to afford the loan amount. The global financial industry also collapsed as a result. The bankruptcy and debt incident of Lehman Brothers was one of the causes of the financial crisis. The Fed's Monetary Policy is one of the ways to prevent the second occurrence of the financial crisis. There are also many policies and methods in the financial or banking industry to help people avoid the second occurrence of the financial crisis in the future. This paper mentioned some measures and policies that the government has changed after the financial crisis. The reform of the banking system after the financial crisis, COVID-19 has not caused the same damage to the global economy as the 2008 financial crisis.
Comparison of Business Environment between Hainan Free Trade Zone and Hong Kong Free Trade Zone
Authors: Wang Xiatong
Published: May 2023

The business environment is one of the key topics of current research. The researchers found that there is still a research gap in the comparison of the business environment between the Hainan Free Trade Zone and Hong Kong Free Trade Zone in China. Therefore, this paper analyzes the business environment of Hainan and Hong Kong through the six indicators of the business environment. They are soft environment, ecological environment, market environment, operating cost environment, social service environment and infrastructure environment. The paper studies some significant problems in the development of the business environment in Hainan. Hong Kong has done well in this same field because of its law and politics. Hainan can learn from Hong Kong in the field. However, there are also some problems such as a single industrial structure in Hongkong and the process of l\d registration being cumbersome, which can be solved by exchanging and cooperating with mainland companies as well as some innovative thoughts.
Investigation for Employee Satiation of Middle Age and Older Employees Based on Ageing Workforce of Bank
Authors: Gu Jingjing
Published: May 2023

Currently, middle-aged and older workers' professional happiness is especially crucial in China. In China, contemporary problems are easily identifiable. Women in management must retire at age 55, while female employees must retire at age 50. Men are required to retire at age 60. Despite having a lower retirement age requirement than some other nations—for instance, New Zealand's retirement age is 65—more than half of Chinese enterprises nonetheless exhibit an aging trend. In order to examine the impact of various factors on work-life balance, this paper used the questionnaire approach, correlation analysis, and regression analysis. 38 questions make up the survey, which is divided into five categories: work-life balance, training and development, promotion prospects, motivator systems, and employee career management. A total of 138 questionnaires were gathered. This paper found that while training and development, employee career management, and motivating systems may all help to promote work-life balance, promotion opportunities had no discernible effect on it.
Mechanisms and Heterogeneity of the Impact of Digital Economy on Total Factor Productivity in Manufacturing Based on DEA-Malmquist Method
Authors: Wang Fang , Li Hanwei
Published: May 2023

Based on provincial panel data of 30 provinces from 2013-2019, this paper measures the total factor productivity of China's manufacturing industry using the DEA-Malmquist method, and also employs the generalized least squares (GLS) method to study the impact of the digital economy on total factor productivity in manufacturing. The study finds that the digital economy can promote manufacturing productivity growth, and this growth is driven by technological progress, and at the same time, the digital economy can enhance manufacturing productivity by improving technological innovation and resource allocation efficiency. From different dimensions of the digital economy, the infrastructure of the digital economy, the industrialization of the digital economy and the intelligentization of the industry can significantly contribute to manufacturing productivity.
A Study on the Intrinsic Mechanism of the Impact of Technology Finance on High Quality Economic Development
Authors: Wang Renxiang , Han Yuanfan
Published: May 2023

This paper investigates the effects of modern technology finance (TF) on sustainable and high quality economic development. It proposes an index system for modern science and TF and economic growth with social progress and constructs a financial resource allocation output-input index. By analyzing these indicators and applying relevant models, the research shows that an improvement in the development level of modern science and technology finance significantly impacts high-quality economic development positively. Through empirical analysis, the research finds that modern TF has significant positive effects on economic development quality. The development of modern TF enhances the efficiency of financial resource allocation and influences economic development quality. Therefore, there exists a path of "accelerated development of modern TF > continuous improvement of financial resource allocation efficiency > sustainable and high quality economic development."
Exploring the Path and Methodology for Establishing a Sound Regulatory Framework for Corporate Social Responsibility Reporting
Authors: Qiu Liang
Published: May 2023

In recent years, as international market exchanges have accelerated, the concepts of sustainable development and social responsibility for enterprises have gained traction. In China, these concepts have also become increasingly important, as the country seeks to align itself with the international community. However, despite several years of development, the disclosure of corporate social responsibility (CSR) reports in China still lags behind. This can be attributed to several factors, including the relative lack of laws, regulations, and systems, weak awareness among corporate entities, and low quantity and quality of report releases, resulting in a poor impact. To address these issues, the author conducts a vertical comparative analysis of system evolution, highlighting various problems in the practice of CSR reporting in China. Additionally, by drawing on the experiences of other parties, the author proposes measures to improve relevant legislation and systems. Ultimately, the author hopes to explore a feasible path for CSR reporting in China that responds to national conditions and aligns with economic and social development trends, through the regulation of non-financial information disclosure systems.
An Efficient Predicative Approach of ESG Invest Scoring Using Random Forest Algorithm
Authors: Si Dingwen
Published: May 2023

Environmental, social, and governance (ESG) factors are considered while making business and investment choices. Human capital and climate change are causing firms to re-evaluate their focus away from conventional financial gains. Investors are drawn to socially responsible investments due to a shift in global attitudes toward sustainability and the availability of environmental, social, and governance (ESG) indicators. The strategic value of ESG measures has been researched extensively for private organisations, but less attention has been paid to public corporations. The use of quantitative methodologies for improving and standardising ESG grading, as well as for building ESG portfolios, is neglected, despite the fact that ESG-driven portfolios currently represent a significant and rising share of global assets under management. Deep learning is used to develop an ESG investment score prediction algorithm in this article. The ESG score is analysed and predicted using a random forest learning algorithm in the suggested system.
The Impact of the Digital Economy on Urban Entrepreneurial Vitality
Authors: Su Haiming
Published: May 2023

The digital economy is increasingly being recognized as a key driver for innovation and entrepreneurship in the age of information technology, making it crucial for the high-quality development of the Chinese economy. This study examines the impact of the digital economy on urban entrepreneurial vitality and investigates the underlying mechanisms by utilizing panel data from 282 prefecture-level cities in China spanning the period from 2011 to 2019. Our empirical findings demonstrate that the development of the digital economy has had a positive effect on urban entrepreneurial vitality, which is robust to various sensitivity tests. Our mechanism analysis indicates that expanding market space and reducing financing constraints are key channels through which the digital economy enhances urban entrepreneurial vitality. Further investigation reveals that the effect of the digital economy on urban entrepreneurial vitality is influenced by city size, level, and region, as well as industrial structure and export openness, indicating a heterogeneous effect across different cities.