bluuebunny/crossref_metadata_2025 huggingface dataset:
Kesesuaian Peresepan Obat Rawat Jalan BPJS Kesehatan dengan Formularium Nasional di Rumah Sakit Bekasi
Authors: Rangka Febbyasi Megawaty , Susilo Ayu Purnama Sari , Sugiarti Yohana Inge , Purnamasari Alfonsia
Published: June 2024

Resep pasien Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan di rumah sakit sesuai dengan pedoman Formularium Nasional (FORNAS) mengatur obat yang wajib diberikan kepada pasien sesuai keluhan. Manfaat FORNAS mengoptimalkan mutu pelayanan farmasi khususnya kepada pasien jaminan sosial BPJS Kesehatan. Rumah Sakit X Bekasi adalah rumah sakit swasta tipe C yang terletak di Bekasi Jawa Barat sebagai Fasilitas Kesehatan Rujukan Tingkat Lanjut (FKRTL) pelayanan peresepan untuk penyakit kronis dengan pelayanan poliklinik rawat jalan dengan batasan 30 hari sesuai persyaratan restriksi atau indikasi. Banyak peresepan yang tidak sesuai dengan FORNAS dan obat yang belum terdaftar di FORNAS sehingga pemberiannya berdasarkan kebijakan Komite Medik dan direktur rumah sakit menjadi beban rumah sakit. Tujuan penelitian untuk mengetahui presentase kesesuaian peresepan yang tidak sesuai dengan FORNAS di Rumah Sakit X Bekasi periode Januari sampai Maret 2021. Metode penelitian non ekperimental dengan pendekatan deskriptif yang dilakukan secara retrospektif pada populasi 6.891 lembar resep rawat jalan poliklinik spesialis bulan Januari – Maret 2021. Jumlah sampel berdasarkan hitungan rumus slovin adalah 400 lembar resep. Kriteria inklusi adalah resep pasien poliklinik spesialis rawat jalan dengan jaminan BPJS Kesehatan dan kriteria ekslusi adalah lembar resep rawat jalan penyakit non kronis. Kesesuaian peresepan obat terhadap FORNAS di Rumah Sakit X Bekasi sebesar 84,5 % dari total keseluruhan resep. Kesesuaian resep poli spesialis paling tinggi 100% poli jantung, 97,5% poli urologi, 95% poli paru, 91,25% poli penyakit dalam dan terendah 38,75% poli saraf. Obat yang paling banyak ditemukan tidak sesuai FORNAS adalah Mecobalamin 500 mg di poliklinik urologi 100%, poliklinik penyakit dalam 42,86%, poliklinik syaraf 28,57% dan poliklinik paru 25%. Ketidaksesuaian penulisan resep berdasarkan FORNAS menyebabkan pengurangan biaya INA-CBGs tidak efisien mempengaruhi LOS yang lama dan meningkat total biaya rill pasien. Saran perlu sosialisasi ke dokter rawat untuk menulis resep sesuai dengan FORNAS dan melakukan evalusasi ketidak sesuaian peresepan secara berkala.
Uji Aktivitas Antibakteri Sediaan Gel Ekstrak Daun Sungkai (Peronema Canescens Jack) terhadap Streptococcus pyogenes Secara In Vitro
Authors: Trinovita Elsa , Fiska Friskilla Andia , Martani Natalia Sri
Published: June 2024

Impetigo merupakan penyakit yang sering menyerang anak-anak yang disebabkan oleh infeksi bakteri Streptococcus pyogenes. Meningkatnya resistensi bakteri terhadap antibiotik merupakan peluang besar untuk memanfaatkan senyawa metabolit sekunder pada tanaman di Indonesia khususnya yang tumbuh di Kalimantan Tengah yaitu daun sungkai (Peronema canescens Jack). Daun sungkai (Peronema canescens Jack) memiliki senyawa metabolit sekunder yaitu flavonoid, alkaloid, fenolik, saponin, tanin, steroid dan triterpenoid yang dapat menghambat pertumbuhan bakteri. Penelitian ini bertujuan untuk mengetahui aktivitas antibakteri sediaan gel ekstrak daun sungkai (Peronema canescens Jack) terhadap Streptococcus pyogenes. Proses ekstraksi daun sungkai dilakukan dengan menggunakan metode maserasi dengan pelarut etanol 96%. Beberapa kelompok perlakuan pada penelitian ini adalah kelompok gel daun sungkai 2%(F1), 4%(F2), 8%(F3), kelompok positif (Mupirocin 2%) dan kelompok negatif (Na-CMC 1%). Lalu dilakukan uji evaluasi sifat fisik sediaan gel meliputi uji organoleptis, pH, homogenitas, daya sebar, dan daya lekat. Evaluasi pada aktivitas antibakteri pada Streptococcus pyogenes menggunakan metode sumuran dengan mengukur diameter pada zona hambatHasil penelitian ini menunjukkan seluruh kelompok formulasi sediaan gel ekstrak daun sungkai (Peronema canescens Jack) memenuhi syarat uji evaluasi sifat. Kelompok F3 (konsentrasi 8%) menunjukklan aktivitas antibakteri dengan diameter zona hambat terbesar yaitu rata-rata zona hambat dengan diameter 19,18 mm. Hal ini dapat disimpulkan bahwa sediaan gel ekstrak daun sungkai (Peronema canescens Jack) memiliki aktivitas antibakteri dalam menghambat pertumbuhan Streptococcus pyogenes.
Evaluasi Penggunaan Antibiotik Profilaksis pada Pasien Bedah Orthopedi Kategori Highly Recommended di IBS RSUP Prof.Dr.R.D. Kandou Manado
Authors: Tjitrosantoso Heedy , Tampa Randy , Sumual Amelia J
Published: June 2024

Infeksi luka operasi merupakan suatu infeksi yang terjadi pada tempat atau daerah insisi akibat suatu tindakan operasi atau pembedahan yang didapatkan setelah operasi. Risiko infeksi ini dapat diturunkan dengan pemberian antibiotik profilaksis. Pemberian antibiotik profilaksis ditujukan untuk menurunkan dan mencegah terjadinya infeksi luka operasi, menghambat munculnya resistensi, menurunkan morbiditas dan mortalitas pasien, serta untuk meminimalkan biaya pelayanan kesehatan. Pemberian antibiotik profilaksis pada prosedur bedah kategori Highly Recommended telah terbukti efektif. Penelitian ini bertujuan untuk mengevaluasi penggunaan antibiotik profilaksis pada pasien bedah orthopedi kategori Highly Recommended di Instalasi Bedah Sentral (IBS) RSUP Prof.Dr.R.D.Kandou Manado. Penelitian ini merupakan penelitian observasional. Data diperoleh secara retrospektif melalui penelusuran data rekam medik pasien bedah orthopedi kategori Highly Recommended periode Maret – Juli 2023 dengan menggunakan metode purposive sampling yang selanjutnya dianalisis secara deskriptif menggunakan Pedoman Umum Penggunaan Antibiotik Kemenkes Tahun 2011 dan Clinical Practice Guidelines for Antimicrobial Prophylaxis in Surgery 2013. Dari hasil penelitian yang dilakukan, diperoleh data 71 pasien yang menggunakan antibiotik profilaksis pada 6 prosedur tindakan bedah orthopedi kategori Highly Recommended. Prosedur bedah yang paling banyak dilakukan yaitu tindakan Open Reduction Internal Fixation (69,01 %). Dari hasil evaluasi penggunaan antibiotik profilaksis, diperoleh kesesuaian berdasarkan jenis antibiotik sebanyak 54 (76,06%), dosis antibiotik sebanyak 54 (76,06%), rute pemberian sebanyak 71 (100%), waktu pemberian 71 (100%) dan lama pemberian 71 (100%). Secara keseluruhan, penggunaan antibiotik profilaksis belum sepenuhnya sesuai dengan pedoman yang berlaku, terutama pada pemilihan jenis dan dosis antibiotik profilaksis.
Efek Pemberian Ekstrak Etanol Bunga Rosella (Hibiscus sabdariffa L.) terhadap Inflamasi dan Disfungsi Endotel
Authors: Kaniawati Marita , Sulaeman Agus , Nurfazri Aulia , Susilawati Elis , Auliyaa Millata , Maia de Fatima Freitas Floriana
Published: June 2024

Obesity can cause enlargement and increase in the number of adipose cells in the body as well as a decrease in adiponectin levels. Adiponectin is an anti-inflammatory cytokine. Obesity is also associated with vascular endothelial dysfunction, which is caused by reduced nitric oxide (NO) availability, as a result of increase production of oxidative stress. This study aims to determine the effect of ethanol extract of rosella flowers (Hibiscus sabdariffa Linn) on adiponectin levels and serum NO levels in animal models of fructose-induced obesity. The research method was using a Post Test Only Control Group Design, using male Wistar rats for 60 days. This study consisted of 6 groups, namely the normal group (normal diet), the induction group (normal diet + fructose 60%), the comparison group (normal diet + fructose 60% + orlistat), and 3 test groups (normal diet + fructose 60% + ethanol extract of rosella flowers 125 mg/ kgBW, 250 mg/kgBW and 500 mg/kgBW). The results show that the ethanol extract of rosella flowers has a reducing effect on body weight and increases serum adiponectin and NO levels. In conclusion, ethanol extract of rosella flowers at a dose of 250 mg/kgBW can increase adiponectin levels and a dose of 500 mg/kgBW is the best dose in improving endothelial dysfunction.
A STUDY OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY, CORPORATE REPUTATION AND CORPORATE PERFORMANCE BASED ON INTERNAL EMPLOYEE SURVEY DATA
Authors: Gao Ge
Published: June 2024

In the new era, assuming social responsibility has become a necessary consideration for corporate development. Existing studies suggest that fulfilling social responsibilities positively impacts corporate performance, while others argue it increases costs and has negative effects. Therefore, this article delves into the impact of corporate social responsibility (CSR) on corporate performance from the perspective of internal employees and explores the mediating role of corporate reputation between CSR and corporate performance. This theoretical research aims to enhance corporate performance by promoting CSR.
The study employed literature analysis and questionnaire surveys to investigate employees within three Chinese smartphone companies: Xiaomi, OPPO, and Vivo. We verified the research hypotheses through correlation and regression analyses. The findings indicate that, firstly, the economic, legal, ethical, and charitable responsibilities of CSR positively influence corporate performance. Secondly, corporate reputation partially mediates the relationship between each dimension of CSR and corporate performance. Consequently, the study suggests that companies should establish a strategic CSR management mindset, considering fulfilling social responsibilities as a mission to drive sustainable development and thereby enhance corporate performance.
TOURISM ADVERTISING ATTRIBUTE FRAMING EFFECTS ON TRAVEL CONSUMERS' VISIT INTENTION
Authors: Man Liu , Yu Wang
Published: June 2024

Tourist destination advertising information is the most direct tool to encourage consumers to choose travel destinations. People often describe travel motivations as either profit-driven (seeking relaxation) or avoidance-driven (escape from stress). Attribute framing is a type of framing effect. We can also describe tourism advertising messages as either highlighting the positive outcomes of travel or highlighting the avoidable negative outcomes of travel. This article is based on the relevant theories of SOR, framing effect, and elaboration possibility model, and uses a research method that combines experimental methods and questionnaire surveys to study the impact of tourism advertising attribute frames on consumers' travel intentions.
The results show that: 1）Compared with the positive attribute frame, the negative attribute frame can better promote consumers' travel intention; 2）There is a significant interactive effect between consumer adjustment orientation and tourism advertising attribute frame, compared with the mismatch between adjustment orientation (promotion orientation and negative Attribute frame, defensive orientation and positive attribute frame), the matching of promotion orientation and positive attribute frame, prevention orientation and negative attribute frame significantly enhances consumers' travel intention; 3） Processing fluency in the matching of tourism advertising attribute frame and consumer adjustment orientation It plays a mediating role in the effect.
When faced with positive attribute frame information, consumers with a promotion adjustment orientation will improve processing fluency and thus affect travel intention; consumers with a defense adjustment orientation will also improve processing fluency when faced with negative attribute frame information.
A STUDY ON THE SURVEY OF TOURISM MARKET SATISFACTION AND MARKETING STRATEGIES OF HAIYAN NORTH AND SOUTH LAKE TOURIST ATTRACTIONS
Authors: Tian Ye , Tian Yang , Li Kai , Xu Ziqiao
Published: June 2024

This paper takes Haiyan North and South Lake Tourist Attractions wisdom tourism as the research object, analyzes its current construction status quo, and researches several aspects such as tourists' satisfaction and perceived importance. According to the survey data, research found that tourists on the Haiyan North and South Lake tourist attractions have wireless Internet access, self-service guided tours explaining services, intelligent guidance equipment (guide plate), intelligent marketing on scenic WeChat, microblog marketing, information touch screen query facilities, and low satisfaction, which concluded that there are still a number of problems with there are still a number of problems with the Haiyan North and South Lake tourist attractions infrastructure, information technology construction, marketing strategies, and so on.
THE CURRENT SITUATION AND PROBLEMS OF THE DEVELOPMENT OF DAI NATIONALITY CULTURE THEME HOTELS IN XISHUANGBANNA REGION, YUNNAN, CHINA
Authors: Tian Ye , Li Kai , Tian Yang , Xu Ziqiao
Published: June 2024

The rise of minority culture-themed hotels in Yunnan Province is a new direction for the development of the hotel industry in Yunnan Province. At present, the scale of Dai Nationality (Acronyms: Dai) culture theme hotels in Xishuangbanna, Yunnan Province, varies in size and development. In this paper, we selected three five-star hotels in the Xishuangbanna area as research objects, and conducted interviews with tourists who have stayed there to understand the development status of Dai culture hotels in Yunnan Province. We discussed and summarized the problems in the development of ethnic minority hotels, particularly Dai theme hotels, which include: a lack of staff cognition of the ethnic minorities' culture; a lack of high-level experience with the cultural content; and a lack of marketing efforts in the development of this type of hotel. In order to improve the development of ethnic culture-themed hotels, the hotels should explore positive countermeasures in the design of Dai culture experience content, the improvement of marketing work, and human resources development.
THE INFLUENCE OF BRAND STORY ON THE RESEARCH OF CONSUMER ATTITUDE TO THE BRAND
Authors: Hu Ke
Published: June 2024

With the presence of numerous consumer brands in the market, more stringent requirements are placed on consumers to obtain brand perception value, and how entrepreneurs can differentiate their brands has become a major challenge. This study uses many related theories such as optimal arousal theory and social exchange theory based on brand stories, starting with improving consumers’ cognitive and emotional attitude towards the brand, and then allows entrepreneurs to achieve higher consumer perceptions of their brand’s value. Using SPSS data analysis software, after statistical testing of hierarchical regression, the final brand story greatly influences consumers' attitude towards the brand.
RESEARCH ON THE STRATEGIC CONSENSUS OF EMPLOYEES IN THE PROCESS OF ENTERPRISE DIGITAL TRANSFORMATION (THE CASE OF “XDF DONG YUHUI ESSAY INCIDENT”)
Authors: Xia Li , Jiaojiang Luo
Published: June 2024

In contemporary enterprise development, digital transformation is an important trend. Its success depends not only on technical capabilities, but also on the support of organizations and teams. Employee strategic consensus, as an important dimension of corporate strategy execution, plays a decisive role in the smooth advancement of digital transformation. On the basis of reviewing the development history of the concept of strategic consensus, this article focuses on exploring the mechanism of employee strategic consensus in the digital transformation of enterprises. The article analyzes the potential negative impact of a lack of strategic consensus among employees, using the "New Oriental Dong Yuhui Essay Incident" as an example. Research shows that employee strategic consensus helps accelerate decision-making and execution, improve adaptability to change, promote innovation and collaboration, and improve employee satisfaction and loyalty. Enterprises can effectively establish and maintain strategic consensus among employees by strengthening strategic communication, promoting broad participation, establishing incentive mechanisms, and conducting in-depth research on feedback, thereby promoting the realization of digital transformation goals. As digital transformation has a profound impact on enterprises' internal structure and culture, employee strategic consensus will continue to be a key issue in corporate strategic management and organizational performance improvement.
CEO POWER, CEO PAY STICKINESS AND R&D INVESTMENT
Authors: Niu Wenna , Wang Lei
Published: June 2024

An innovation-driven development strategy is essential for achieving high-quality national economic development. As an important manager in the core position of the top management, I play a key role in improving the efficiency of innovation investment decision-making. Based on data from A-share listed companies in China from 2008 to 2021, this paper employs fixed effects multiple regression analysis to examine the impact of CEO power on R&D investment and its mechanisms. The results show that CEO power can promote R&D investment indirectly; that is, CEO power promotes higher CEO pay stickiness first and then produces higher R&D investment. The results of this study can provide references for enterprises to reasonably set up CEO power, improve governance systems, optimize CEO compensation incentive mechanisms, and stimulate CEO R&D innovation activities.
RESEARCH ON THE IMPACT OF MORAL GAZE ON TOURISTS' ENVIRONMENTALLY RESPONSIBLE BEHAVIOR
Authors: Ya Zhang , Yan Dong Xue
Published: June 2024

Tourists construct and consume tourist destinations through the tourist gaze. Simultaneously, their behaviors are exposed to the gaze of bystanders, whose “moral” gaze can be transformed into silent comments that condemn or praise, placing tourists under invisible moral surveillance and regulating their behaviors. This paper attempts to study the influence of moral gaze on tourists’ environmental responsibility behavior by initiating an experiment. The findings reveal that tourists’ self-consciousness is awakened after being influenced by moral gaze, and their perception of social norms is improved. The mechanism of reputation management and normative activation prompts tourists to consciously modify their own behavior. Through this study, it is hoped that the findings will contribute to the formulation of ecological management policies in tourism destinations.
MEDICAL TOURISM IN THAILAND: QUALIFIED HEALTHCARE OR JUST AN OTHER BUSINESS STRATEGY AND MARKETING
Authors: Davtyan Anna , Rayamajhi Ojal , Lama Tenzin Sonam , Shrestha Abhilasha , Soe Han No No
Published: June 2024

This research paper examines the growing popularity of the medical tourism industry in Thailand, analyzing whether it is an affordable, world-class healthcare system or just another business strategy to attract tourists. This study, by focusing on various areas of Thai healthcare, including their cost structure, quality, overall professionalism, infrastructure, sheds light on the findings collected from primary and secondary sources about healthcare services in Thailand.  This study has used a mixed method of data analysis with a combination of qualitative information obtained from healthcare professionals with quantitative data collected through surveying domestic and foreign tourists who have already used the healthcare services in Thailand.  The results show that medical tourism in Thailand is not just affordable, but also meets international accreditation standards and has been able to establish a reputation in specific medical areas with complexities for example Sex Reassignment Surgery (SRS). The research also reveals the challenges faced by medical tourists due to language barriers, causing major concerns and serious misconceptions.  While Thailand has established itself as a prominent medical tourism destination for individuals seeking medical treatment from nearby countries as well as patients from other distant continents.  The research recognizes the need for collaboration between healthcare providers, policymakers, and the tourism sector to improve the overall medical tourism experience, finding better marketing strategies and working on existing issues, which can improve the sector and create a better experience.
ASSESSING COMMUNITY EXPECTATIONS ON THE ROLE OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY RATTANAKOSIN IN PROMOTING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Authors: Thangpreecharparnich Pranom , Pasukree Rujeepat , Janprachum Wipawan , Sattayathamrongthian Mahachai
Published: June 2024

This research investigates the role of Rajamangala University of Technology Rattanakosin (RMUTR) in promoting the Sustainable Development Goals (SDGs) in its community, exploring community perceptions, educational outcomes related to sustainability initiatives, and challenges and opportunities for Rajamangala University of Technology Rattanakosin, which RMUTR faces in its engagement efforts. Through a qualitative methodology involving semi-structured interviews with various community stakeholders including students, faculty, local government officials, business owners, and residents in Nakhon Pathom. This study provides in-depth understanding of the expectations placed on RMUTR and its strategies to align with both global sustainability goals and the needs of the local community.
The findings reveal community expectations, highlighting a pragmatic desire for direct, tangible benefits from the university's resources and capabilities, such as facility sharing, expertise in sustainability, and the development of practical skills through educational programs. While local businesses emphasize the need for resource sharing and partnership facilitation for immediate economic benefits, students and residents express a strong preference for practical sustainability support, exemplified by the demand for projects like the installation of solar panels.
Challenges identified include a need for more awareness about the SDGs among community members, resource constraints, and the difficulty of aligning university initiatives with immediate local needs. Opportunities for RMUTR lie in leading awareness campaigns, leveraging partnerships to pool resources, and conducting regular needs assessments to ensure the relevance and impact of sustainability initiatives. Moreover, the study underscores the importance of developing clear metrics for measuring the impact of these initiatives and fostering sustained community engagement.
THE DEVELOPMENT OF CHINESE VOCABULARY LEARNING USING THE APPLICATION OF QUIZLET FOR GRADE 5 STUDENTS IN THAILAND
Authors: Fan Anna , Pianchana Techameth
Published: June 2024

The study aimed to compare grade 5 Thai students' Chinese vocabulary learning before and after using the Quizlet application, as well as investigate their satisfaction. The study employed a cluster random sampling of 26 grade 5 students from three classes with mixed gender and learning abilities. We collected the quantitative data through four lesson plans, Chinese vocabulary learning tests (pre-test and post-test), and a student satisfaction questionnaire. We analyzed the data using a paired sample t-test for the first research objective and a second one based on the mean and standard deviation (SD). ). The research result showed that Chinese vocabulary learning improved significantly; the post-test scores (=34.08, SD = 6.90) were significantly higher than the pre-test scores (=22.12, SD = 7.7272). Additionally, the obtained-v- valuwas.0101, which was lesthan.0505 (p< .05), indicating a statistically significant improvement in Chinese vocabulary learning. Furthermore, the data gathered from the students' satisfaction questionnaires revealed that all items received the highest ratings from the participants, indicating their satisfaction with Quizlet's application. t. As a result, this study clearly demonstrated that using Quizlet could improve students' Chinese vocabulary learning and satisfaction.
DEVELOPMENT OF A MODEL TO FOSTER SOCIALLY RESPONSIBLE LEADERSHIP IN SCIENCE AND ENGINEERING STUDENTS AT GUANGXI UNIVERSITY OF SCIENCE AND TECHNOLOGY, LIUZHOU, CHINA
Authors: Huang Tao , Asavisanu Poonpilas
Published: June 2024

The current study aimed to develop a model of socially responsible leadership for science and engineering students at a university in China. The objectives of the study were: 1) to determine the strategies that influence the development of socially responsible leadership in university students; 2) to find the current levels of socially responsible leadership for science and engineering students at the target university; 3) to find the significant strategies that influence the development of socially responsible leadership for science and engineering students; and 4) to develop a model for the enhancement of socially responsible leadership for science and engineering students at the target university. The study employed an exploratory mixed-methods instrument development design. Qualitative analysis revealed six strategies that influence the development of socially responsible leadership: mentoring, goal-setting, participation in extracurricular activities, effective communication, self-awareness, and participation in leadership education. The study sample consisted of 528 science and engineering students. The results showed high levels of socially responsible leadership in the target group. Multiple regression analysis revealed that the six strategies were significant. The level of socially responsible leadership is 1.070 + 0.101* mentoring + 0.136* goal setting + 0.129* participation in extracurricular and volunteer activities + 0.072* effective communication + 0.133* self-awareness + 0.135* participation in leadership education. A model was developed based on the study's findings.
A STUDY ON THE RELATIONSHIP BETWEEN STUDENTS ’ LEARNING BURNOUT AND SELF-EFFICACY AT A PRIVATE UNIVERSITY IN SHANDONG PROVINCE, CHINA
Authors: Yue Chenhui , Sun Wenhong , Ye Yan
Published: June 2024

This study aimed to explore the relationship between college students’ learning burnout and academic self-efficacy at the School of Business at a private university in Shandong Province, China, and to determine the differences between students’ learning burnout and academic self-efficacy under different demographic factors. The study mainly applied the quantitative method to survey the undergraduate students at the School of Business at this private university in Shandong Province, China. We collected a total of 406 questionnaires from the students. The study found that there are significant differences in students’ learning self-efficacy with different genders, grades, student sources, and majors in the private university of Shandong province. Female students have higher learning self-efficacy than male students; students from urban areas have higher learning self-efficacy than those from rural areas. There is no significant difference in academic burnout among different genders, but students from urban areas have higher learning burnout than those from rural areas. There is a significant negative correlation between student learning burnout and academic burnout. The study recommended that schools and administrators consider the relationship between their learning burnout and academic self-efficacy and focus on teaching and management strategies to reduce students' learning burnout and increase their academic self-efficacy through various means.
A STUDY OF FACTORS INFLUENCING WORK ENTHUSIASM OF THAI EMPLOYEES OF CHINESE ENTERPRISES IN THAILAND (THE CASE STUDY OF Z RUBBER COMPANY)
Authors: Dong Zilin
Published: June 2024

With China's "Belt and Road" and "Going Global" initiatives implemented, an increasing number of Chinese enterprises are investing and establishing operations in Thailand. Among these companies in Thailand, Thai employees constitute the primary human resources. Many Chinese enterprises still rely on management practices based on Chinese experience; however, this approach does not entirely align with the actual situation of Thai employees. This misalignment between management practices and employee realities has a direct impact on Thai employees' work enthusiasm, thereby influencing market competitiveness and sustainable development of Chinese enterprises in Thailand. Taking Z Rubber Thailand Company as an example, this paper aims to explore methods to enhance the work enthusiasm of Thai employees by drawing on previous research on employee work enthusiasm. This study conducted a questionnaire survey of Thai employees at Z Rubber Thailand Company, resulting in 312 valid responses. The analysis revealed that six factors primarily influence the job enthusiasm of Thai employees in Sino-Thai companies: job characteristics, promotion opportunities, work relationships, working conditions and environment, salary policies, and welfare policies.
STUDY OF THE TRANSACTION STRUCTURE DESIGN OF BACKDOOR LISTING, TAKING COMPANY A AS AN EXAMPLE OF BACKDOORING COMPANY B
Authors: Wang Haolin
Published: June 2024

With China's market economy developing more and more, companies with increasing demand will enter the securities market to seek financial assistance. Due to the cumbersome and time-consuming IPO process, many companies are in a critical period of development. In order not to miss development opportunities, some companies will choose to acquire listed companies and complete their listing through backdoor financing. This article takes company A's successful shell listing of company B as the starting point to explore how home furnishing enterprises can raise funds through shell listing. Company A's backdoor listing is representative and advanced in the home furnishings industry. Company A overcame the equity dispute and landed in the A-share market with the approval of the CSRC within one year, indicating that company A has a bright spot in the transaction structure design. “Transaction structure design” is when the two parties' main companies combine and change their financial, asset, and human resource resources in order to come up with a better and more acceptable solution for a market transaction. This can help both parties finish the delivery quickly during the transaction process.
A STUDY OF THE IMPACT OF EMPLOYEE LOYALTY ON ORGANIZATIONAL PERFORMANCE BASED ON IMPROVING ORGANIZATIONAL COMMITMENT
Authors: Shangze Lin
Published: June 2024

This study explores the intrinsic mechanism by which organizational commitment affects organizational performance. The study introduces employee loyalty as a mediating variable, perceives organizational support as a moderating variable, and constructs a moderated mediating effect model based on these variables. We conducted an empirical test with hierarchical regression and other methods, utilizing survey data from 335 employees in Chinese companies. The results revealed that: 1) all three dimensions of organizational commitment positively influence employee loyalty, with affective commitment having the strongest effect; 2) employee loyalty partially mediates the relationship between various dimensions of organizational commitment and organizational performance; 3) the relationship between various dimensions of organizational commitment and organizational performance; 4) the sense of organizational support positively moderates the relationship between organizational commitment and employee loyalty; and 5) employee loyalty typifies organizational performance improvement by enhancing employee performance and work engagement. This study expands research on the relationship between organizational commitment, employee loyalty, and organizational performance. Additionally, it enriches the relevant theoretical connotation and provides useful enlightenment for enterprises to enhance employee loyalty and improve organizational performance.
A STUDY ON THE IMPACT OF ORGANIZATIONAL INNOVATION CLIMATE AND PROFESSIONAL IDENTITY ON EMPLOYEE INNOVATIVE BEHAVIOR IN THE LIVE STREAMING E-COMMERCE INDUSTRY
Authors: Shi Misha
Published: June 2024

With the rapid development of the digital economy, live streaming e-commerce has become a new format and trend in e-commerce. However, the live streaming e-commerce industry is becoming more homogeneous, and companies urgently need to enhance their competitiveness through employee innovation. This article aims to explore the factors that influence the innovative behavior of employees in live-streaming e-commerce companies and provide a theoretical basis and practical guidance for companies to implement innovation-driven development strategies. Based on social identity theory and motivation theory, this study constructed a research model on "the impact of live broadcast e-commerce organizational innovation atmosphere and professional identity on employee innovative behavior".
Sample data were collected through questionnaires, and statistical analysis methods were used to test the research hypotheses. The research found that: 1) organizational innovation climate positively affects employee innovative behavior, and work motivation plays a partial mediating role between the two; 2) professional identity positively affects employee innovative behavior, and organizational identification plays a partial mediating role between the two; and 3) employees with different personal characteristics have significant differences in their innovative behaviors.
A STUDY ON ARTISTIC STYLES AND ARTISTISM IN MUSICAL PERFORMANCE
Authors: Wannawattawong Raksarn , Khamwijit Narong , Pannengpetch Emeritus Sakda
Published: June 2024

Musical performance represents a secondary creation of musical works, necessitating performers to possess a high level of artistic cultivation and a deep understanding of the artistic style inherent in the music. Performers must bring unique aesthetic characteristics to their performances. The performer's personality, temperament, and experience, along with the local cultural background, influence the artistic style in musical performance. Therefore, performers must specifically analyze these influencing factors and explore methods of artistic expression in musical performance. By accurately understanding and interpreting musical works, performers can achieve a perfect rendition.
STUDY OF THE IMPACT OF BRAND AWARENESS OF ENTERPRISES IN THE LEISURE SNACK INDUSTRY ON CONSUMER PURCHASE INTENTIONS: USING PRODUCT EXPECTATIONS AS THE MEDIATING VARIABLE
Authors: Zhao Huang
Published: June 2024

With rapid economic growth, enterprises in the leisure snack industry have entered a phase of rapid development. Nowadays, it is crucial for leisure snack companies to focus on factors influencing consumer purchase intentions in order to better develop their businesses. When consumers make a purchase decision, factors such as brand awareness have an impact on their willingness to buy, extending beyond the influence of the product itself. Additionally, the internet's development has integrated online shopping into consumers' lives. Due to the inability of online consumers to physically interact with products, there are differences in how consumers perceive product brands. This study aims to investigate the influence of brand awareness, consumer purchase intentions, and product expectations in the leisure snack industry under two purchase scenarios: online and offline. We will test the hypotheses through a literature review, collect data using surveys, and validate the results using SPSS. The research findings indicate that, in both online and offline purchase scenarios, brand awareness of leisure snack companies positively influences consumers' purchase intentions. Specifically, in both online and offline settings, aspects of brand awareness such as "brand recognition, brand recall," and "brand distinctiveness" all have a positive impact on consumer purchase intentions. In the leisure snack industry, product expectations play a mediating role between brand awareness and consumer purchase intentions.
A STUDY ON THE IMPACT OF CONSUMER PERCEIVED VALUE ON THE PURCHASE INTENTION OF DOMESTIC COSMETICS USING BRAND VALUE AS A MEDIATION
Authors: Wu Jiayu
Published: June 2024

According to statistics from the National Bureau of Statistics of China, the retail sales of cosmetics above the designated size in China reached 402.6 billion yuan in 2021, and the market size of the Chinese cosmetics industry reached 455.3 billion yuan in 2021, marking a year-on-year increase of 15%. Against the backdrop of increasing per capita income and continuously increasing disposable income, as well as an increase in people's aesthetic awareness and high demand for their own appearance, the Chinese cosmetics market will continue to rise. Experts predict that the Chinese cosmetics market will surpass 500 billion yuan in 2023. Perceived value is an important factor in marketing consumer purchase intentions. In order for Chinese cosmetics companies to overcome the dilemma of price competition, they need to find methods affecting consumer perceived value. With the enhancement of consumer perceived value, consumers can generate purchase intention towards the company and enhance brand value to satisfy consumer psychological satisfaction. Empirical analysis concludes that consumer perceived value and brand value positively influence domestic cosmetics consumers' purchase intentions. Brand value has the strongest impact on the purchase intention of domestic cosmetics consumers, indicating that brand value should be given more attention in practical applications.
THE IMPACT MODEL OF INTEREST RATE LIBERALIZATION REFORM ON THE PROFITABILITY OF STATE-OWNED COMMERCIAL BANKS: A CASE STUDY OF BANK C OF CHINA
Authors: Chen Fei
Published: June 2024

This paper explores the definition and development of interest rate marketization in China and its impact on the profitability of state-owned commercial banks. The reform, characterized by the People's Bank of China's gradual easing of interest rate controls and expansion of the benchmark interest rate's floating range, enhanced financial market flexibility and efficiency but challenged traditional banking profit models based on interest margins.
Through qualitative case studies and thematic analysis of the Bank C (China), the study finds that Bank C effectively mitigated these challenges by optimizing asset-liability management, adjusting asset and liability structures, and employing proactive risk management. These measures improved its investment returns and profitability. Additionally, Bank C’s adoption of countercyclical strategies and advancements in digital transformation and process automation helped sustain its profit model. The research concludes that Bank C's strategic adjustments enhanced its profitability and competitive edge, offering insights for other banks in similar market conditions and aiding predictions of financial market trends.
DIGITAL TRANSFORMATION, INTERNAL CONTROL AND ENTERPRISE VALUE: THE MODERATING ROLE OF HUMAN CAPITAL
Authors: Wu Xiao-Qing , Wang Yu
Published: June 2024

This study looks at panel data from Chinese A-share listed companies from 2011 to 2021 to see how internal control affects the relationship between digital transformation and enterprise value. It also looks at how human capital affects that relationship. The results show that digital transformation significantly contributes to enhancing enterprise value, with internal control playing a significant mediating role in this effect. However, the value creation effect of digital transformation varies among enterprises of different scales, ownership attributes, and industries. Further analysis demonstrates that human capital has a significant and positive moderating effect on the impact of digital transformation on enterprise value, indicating that enterprises with better human capital experience a more pronounced effect on enhancing enterprise value through digital transformation. These findings provide valuable managerial insights for enterprise decision-makers to utilize digital practices to enhance their competitiveness and achieve value creation.
PERILAKU KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN KUALITAS PRODUK DAN PERSEPSI HARGA
Authors: Vanessa Angelica , Tjiptodjojo Kartika Imasari
Published: June 2024

Masyarakat yang tinggal di iklim tropis memerlukan perawatan kulit yang lebih ekstra melalui penggunaan sunscreen yang diaplikasikan secara rutin terutama pada bagian wajah. Penggunaan sunscreen dapat mencegah paparan sinar matahari langsung yang dapat merusak lapisan kulit wajah. Banyak produk sunscreen yang beredar di pasar sehingga konsumen dihadapkan pada berbagai pilihan kualitas dan harga yang ditawarkan. Penelitian ini mempunyai tujuan untuk menganalisis kualitas produk dan persepsi harga dari produk sunscreen Azarine yang memengaruhi proses keputusan pembelian. Penelitian ini dilakukan dengan non-probability sampling dengan sampel penelitian masyarakat di Kota Bandung yang pernah membeli dan menggunakan sunscreen Azarine yang berjumlah 120 responden. Penelitian ini mendapatkan sebuah hasil bahwa kualitas dari produk dan juga persepsi harga memengaruhi keputusan pembelian.
THE EFFECT OF POPULATION GROWTH AND INFLATION ON ECONOMIC GROWTH IN EAST ASIA
Authors: Steven Nikolas , Wijasari Michelle Susanto , Putera Evan Kaban , Vincenttius Ferry Ferdinand
Published: June 2024

Abstract . This study delves into the longstanding debate surrounding the impact of population growth and inflation on economic growth, particularly focusing on East Asia. Past studies on the impact of population growth and inflation on economic growth have yielded contradictory results, with some indicating positive effects, others suggesting negative effects, and some find no significant impact at all. This study aims to find whether population growth and inflation affects the economic growth of East Asia using panel data regression. The data are taken from sample of East Asian countries from 2001-2022 annually. The findings reveal that when population growth and inflation are considered together, they have a significant effect on the economic growth of East Asia. Specifically, it was found that population growth has a significant positive relationship on the economic growth of East Asia. Conversely, inflation does not have a significant effect on the economic growth of East Asia.
 
Abstrak. Studi ini menyelidiki perdebatan lama seputar dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi, khususnya dengan fokus di Asia Timur. Penelitian-penelitian terdahulu mengenai dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi memberikan hasil yang kontradiktif, ada yang menunjukkan dampak positif, ada pula yang menunjukkan dampak negatif, dan ada pula yang tidak menunjukkan dampak signifikan sama sekali. Penelitian ini bertujuan untuk mengetahui apakah pertumbuhan penduduk dan inflasi berpengaruh terhadap pertumbuhan ekonomi Asia Timur dengan menggunakan regresi data panel. Data diambil dari sampel negara-negara Asia Timur dari tahun 2001-2022 setiap tahunnya. Temuan mengungkapkan bahwa jika pertumbuhan penduduk dan inflasi digabungkan, keduanya mempunyai pengaruh yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Secara khusus ditemukan bahwa pertumbuhan penduduk memiliki hubungan positif yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Sebaliknya inflasi tidak berpengaruh signifikan terhadap pertumbuhan ekonomi Asia Timur.
EVALUASI KINERJA KEPALA DESA DI TINJAU DARI LAPORAN KETERANGAN PERTANGGUNGJAWABAN (LKPJ) TAHUN 2022 DI DESA SIMANDRAOLO
Authors: Telaumbanua Ardin , Ndraha Ayler Beniah , Waruwu Suka’aro , Harefa Peringatan
Published: June 2024

Abstract. Evaluation is an activity to assess the level of performance of a policy by systematically investigating the effectiveness of the program. Meanwhile, learning evaluation is a continuous process of collecting and interpreting information, in assessing decisions made to design a learning system. This research aims to determine the performance of the Simandraolo Village Head during 2022. To find out how the Simandraolo Village Head's performance has been evaluated in achieving success in his duties and responsibilities during 2022 as reviewed by LKPJ. And to analyze how efforts will be made to improve the Performance Evaluation of the Simandraolo Village Head in the future. This research uses qualitative and descriptive research methods. Data collection in this research was interviews, observation and documentation. The data analysis technique includes three stages, namely data reduction, data presentation, and drawing conclusions. From the research results it can be seen that: (1) The Village Head of Simandraolo is considered good by the Village officials, but the community feels there are shortcomings. Several areas need to be improved, including cooperation, program effectiveness, work knowledge, and responsibilities which are considered unsatisfactory. (2) The Simandraolo Village Head has the authority to lead the Village government. In carrying out development, the Village Head plans by involving deliberation between the government and the Village community, in accordance with aspirations, needs and applicable regulations. (3) To improve the performance of village officials, it is necessary to increase intensive communication between village heads, officials and the community.
ANALISIS PENGEMBANGAN PEGAWAI PADA DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN NIAS
Authors: Waruwu Vikar Fisratna , Ndraha Ayler B. , Buulolo Nanny Artatina , Halawa Odaligoziduhu
Published: June 2024

The need to obtain superior and professional human resources is highly expected by every organization. So much human resource development funding is spent for this purpose, but it often results in disappointment. In achieving its goals, organizations strive to create human resources who are reliable and have the ability by opening the mindset of human resources in the organization. Employee development is an integral part of talent management. Skills refer to the combination of knowledge, attitudes and behaviors that enable a person to succeed in a particular job or task. Employee development involves a series of efforts designed to improve individual abilities, knowledge and skills so that they can achieve better performance and be more relevant to job demands. By integrating talent management with employee development, organizations can create an environment where individuals feel valued, have opportunities to grow, and make greater contributions to the organization's success. This research used qualitative methods with informants as many as 8 employees at the Nias Regency Tourism, Youth and Sports Office. The research results show that the employee development program is designed to improve the skills, knowledge and abilities of employees so that they can make a greater contribution to their duties and responsibilities in carrying out their assigned tasks. With employee development carried out at the Nias Regency Tourism, Youth and Sports Department, employees experience increased skills, work motivation, work enthusiasm, job or position promotions as well as improving employee leadership, competence and performance through training activities and providing opportunities for employees to program further education.