TRANSFORMATION OF THE ORGANIZATIONAL CULTURE OF UKRAINIAN COMPANIES IN THE CONDITIONS OF WAR AND THE COVID-19 PANDEMIC
Authors:   Taras Shevchenko National University of Kyiv, Grishnova Оlena , Karyuk Victoria ,   KROK University of Economics and Law, Ukraine
Published: August 2023

Abstract. According to the results of the conducted research, the modern realities that became a prerequisite for the need to transform the organizational culture of domestic companies and the main social trends that affected the work culture were characterized. The purpose of the article is to determine the directions of transformation of the organizational culture of domestic companies in the conditions of a fullscale war of Russia against Ukraine and the COVID-19 pandemic, and to fi nd ways to improve it in order to have a positive impact on labor productivity. To achieve the goal, a logical approach, comparative, statistical methods, as well as methods of scientific abstraction and synthesis were used. The essence of the new category «remote organizational culture» was studied. Current challenges in the field of personnel management for domestic companies in war conditions are analyzed. An analysis of changes in the organizational culture of domestic and foreign companies in connection with Russian aggression against Ukraine was carried out. The components of an effective organizational culture for the development of personnel of domestic companies in the conditions of war and the COVID-19 pandemic have been determined, the main ones of which are: the value of the employee, care for employees, the importance of the emotional and mental component of health, strengthening the role of internal communications, improving the remote work policy, training and development, equality and inclusive workforce, introduction of digital means of activity into the organizational culture, improvement of organizational spirit, active use of opportunities of corporate social responsibility, strengthening of the employer’s brand. Proposals have been made to improve the organizational culture of domestic companies in the conditions of war and the COVID-19 pandemic. The relationship between organizational culture and employee productivity was characterized, as a result of which it was found that organizational culture is a very important tool for stimulating the productive work of personnel and can become an effective element in the development of a work motivation system due to the fact that: the study of new cultural elements affects the attitude employees to work and their performance; organizational culture in a short period of time creates sufficiently strong homogeneity in the team; employees who share the principles of organizational culture receive recognition; organizational culture stimulates personnel to innovate; organizational culture ensures comfortable working conditions; employees who follow the organizational culture also have the opportunity to develop the culture in their own unique way. Key words. Transformations of organizational culture, remote corporate culture, components of organizational culture, charity, volunteering, remote work, digitization of work, labor productivity, COVID-19 pandemic, war.