bluuebunny/crossref_metadata_2025 huggingface dataset:
Adaptasi Masyarakat Adat Sungai Batu Terhadap Perubahan Iklim Di Desa Kubu Kabupaten Kotawaringin Barat
Authors: Djumaty Brian L , Hayam Dey Nina Putri
Published: August 2024

Like other indigenous communities, the Sungai Batu Indigenous Community also experiences negative impacts due to climate change. This impact affects people's lives to survive. Based on this, this research aims to analyze the forms of adaptation that have been carried out by the Sungai Batu Indigenous community to climate change in Kubu Village, West Kotawaringin Regency. The research was conducted in June-December 2023 in Kubu Village, Kumai District, West Kotawaringin Regency. Using a descriptive qualitative approach. In determining research informants, the author used two techniques for determining informants, namely purposive sampling technique, and snowball sampling technique. The data collection techniques used were observation, interviews, documentation, and Focus Group Discussion (FGD). In data analysis, three techniques are used, namely data reduction, data presentation, and verification. Based on the results of the FGD in the field, it was found that in the adaptation, process there were many ways used by the Sungai Batu Indigenous community, but this was also not optimal in enabling the indigenous community to continue living. For this reason, further strategies are needed, such as increasing the human resources of indigenous communities, exploring their ecotourism potential, learning to make ecoprints, and diversifying agricultural product derivatives.
Development of a methodological approach and recommendations for the formation of an economic strategy for the implementation of corporate integration processes
Authors: Chen M.
Published: August 2024

The article is devoted to the development of a methodical approach and the provision of professional recommendations for the formation of an economic strategy for the implementation of corporate integration processes in the modern business environment.
The work highlights key aspects of corporate integrations, such as strategic planning, change management, financial analysis, risk management, and communications. The research is based on the analysis of scientific works in the field of strategic management and corporate integrations, as well as on the practical experience of implementing corporate integrations in various companies.
The author proposes the use of a systematic approach to the development and implementation of the economic strategy of corporate integrations, which will contribute to increasing the efficiency of these processes and achieving the strategic goals of the enterprise. Specific recommendations and tools are offered for successfully implementing strategic changes and achieving competitive advantage through corporate integrations.
The article can be useful for business leaders, strategic process management managers, strategic management consultants, and anyone interested in corporate integration and economic strategy.
Application of Innovative Approaches to Improve the System of Training and Stimulation of Managers in the Formation of Personnel Potential of an Industrial Enterprise
Authors: Hutsaliuk O. M.  , Bondar Iu. A.  , Tomareva-Patlakhova V. V.  , Ukrainskyi S. S.
Published: August 2024

The article examines the need to improve the system of motivation of the company’s personnel and increase its economic efficiency with the help of the use of non-economic levers of influence, the analysis of the use of innovative approaches to improve the system of training and stimulation of managers in the formation of the personnel potential of an industrial enterprise.
It was determined that research in the field of innovative approaches to the creation of an effective, stimulating and adaptive system of training and stimulation of managers is an important component of the development of modern management of organizations.
Possibilities of applying innovative approaches to improving the system of training and stimulating managers in the formation of personnel potential of an industrial enterprise were considered, and foreign experience in stimulating employees was used, which can be useful for implementation in various areas of business and personnel management, and especially at industrial enterprises. The bonus system for all employees, both primary and additional, was considered, which can become a powerful tool for stimulating and increasing general motivation at the enterprise, the existing incentive system was analyzed and its strengths and weaknesses were determined.
It was determined that the use of innovative methods of staff stimulation will significantly improve the efficiency and motivation of the team, however, it is important that innovative methods of stimulation are flexible and take into account the diversity of needs and characteristics of employees, as well as to regularly evaluate the effectiveness of implemented measures and adapt them taking into account changes in the organizational environment.
It has been proven that system management is an urgent need for management efficiency and effectiveness of modern enterprise as a whole. The place of management technology in the company’s personnel management system is presented in the context of the organization’s structural diagram, because management technologies can affect various aspects of the company’s personnel management and be embedded in different levels of the organizational structure. It is important to integrate technologies to optimize processes and increase the efficiency of personnel management.
Effect of a Six-week Core Stability Training in Physical Education Classes on Dynamic Balance and Agility in Badminton Special Boys
Authors: Zhang Xiaodan , Chu Rongfang , Yang Zhenhao
Published: August 2024

To investigate the effects of 6 weeks of progressive core stability training on dynamic balance and agility in college male badminton students. 65 college students majoring in physical education were randomly divided into an experimental group (6 weeks of progressive core stability training) and a control group (6 weeks of regular physical training). The duration, frequency and intensity of physical training were the same in both groups. The results revealed that after the intervention: (1) The results and overall scores of the 8 directions of SEBT in the experimental group were better than those before the intervention, and there were no differences in the results of SEBT in all directions on the left and right sides. (2) The test results and comprehensive scores of the left leg supported under the experimental group were better than those of the control group in all directions except for the results in the anterolateral and lateral directions, and the results in the lateral and medial-anterior directions under the right leg support. (3) The reach distance of SEBT under left and right leg support in the control group was significantly increased only in the lateral direction compared with that before the intervention. (4) No significant change in agility was observed in both groups. Progressive core stability training can significantly improve the dynamic balance of boys specializing in badminton in college physical education, and promote the balanced development of dynamic balance on the left and right sides, but did not significantly improve their agility.
An Experimental Study of the Effect of a Six-week Progressive Core Stability Training on Dynamic Balance and Agility in Male Students of Badminton
Authors: Zhang Xiaodan , Chu Rongfang , Yang Zhenhao
Published: August 2024

To investigate the effects of the 6-weeks progressive core stability training on dynamic balance and agility in male college students specialized in badminton. 65 college students majoring in physical education are randomly divided into an experimental group (for the 6-week progressive core stability training) and a control group (for the 6-week regular physical training). The duration, frequency and intensity of physical training are the same in both groups. The results indicates that after the intervention: (1) The results and overall scores of the 8 directions of SEBT in the experimental group are better than those before the intervention, but there are no differences in the all SEBT results in all directions on the left and right parts. (2) The test results and overall scores of the left leg supported under the experimental group were better than those of the control group in all directions except the results in the anterior and external directions, and the results in the external and anterior directions under the right leg support. (3) Only the reach distance of SEBT under left and right leg support in the control group significantly increases in the external direction compared with that before the intervention. (4) No significant change in agility was observed in both groups. Conclusions: Progressive core stability training can significantly improve the dynamic balance of male college students specialized in badminton among those majoring in physical education, promote the balanced development in dynamic equilibrium on the left and right parts, but it cannot significantly improve their agility
Study on Social Media Burnout from Perspective of Dramaturgical Theory — Taking WeChat as an Example
Authors: Zhang Kaizhe
Published: August 2024

Since the outbreak of the COVID-19, social media such as WeChat has gone deeper into daily life, and users’ use of social media has been increasing. However, some users have suffered social media burnout because of the continuous penetration of social media into their lives. Based on the dramaturgical theory, this paper conducts research on the influencing factors and formation process of social media burnout through questionnaires and in-depth interviews. The research results show that social media are affected by many factors, such as the gap between social feedback and expectations, the repetition rate of performance content, and worries about background exposure. Whether the WeChat friends in strong-ties or weak-ties will have a certain impact on the gap of users’ social feedback and the worries about background exposure. Epidemic factors will lead to an increase in the repetition rate of performance content. However, some extension functions of WeChat reduce the incidence of exit behavior.
Medico-legal profileof homicidal deaths brought to the mortuary at Civil Hospital, Ahmedabad
Authors: Brijesh U. Suthar  , Shiwangi Bhushan  , Maulik S. Patel  , Shivani K. Jagsar  , Alpesh C. Vaghela
Published: August 2024

Abstract:Homicide is a brutal crime where one person kills another, robs them of their life. Forensic pathologists must distinguish between suicide, murder and accidents using autopsy.Homicides can involve various methods, including assault, strangulation, drowning, burns and poisoning. The rising incidence of homicides prompts a study to identify vulnerable age groups, sex incidence, motives, injury patterns, crime locations and survival periods.The study was conducted from January to December 2023 on 103 cases from 4172 autopsies in the Department of Forensic Medicine & Toxicology at B. J. Medical College, Ahmedabad. In this study we included thecases with alleged homicide history and those later converted to homicide. Most of the cases were in the age group of 21 years to 30 years and least in the age group of 0 to 10 years.Injuries were most common (36.89%) between 6 pm and 12 midnight and least common (17.48%) between 12 noon and 6 pm.The majority of homicidal deaths involved hard and blunt weapons (39.80%), followed by sharp and penetrating weapons (31.06%). Argument was the most common reason for homicidal death in 42.72% of instances. Homicides occurred most common on the street in 38.83% of cases. The majority of victims died within 30 minutes to 24 hours (45.63%) of infliction of injuries.42.72% of incidents involved an acquaintance as the assailant.
Profile of Medico-Legal Deaths Due to Thermal Burn Injury in Tertiary Care Centre of Northern Madhya Pradesh
Authors: Jai Prakash Soni  , Sarthak Juglan
Published: August 2024

Introduction:Fire is one of the greatest discoveries in the history of mankind. It fully transforms the way of living of humans.But just like a double edged sword it also affects the human life in a negative way.Fire is easy and dangerous weapon in kitchen to be used for suicide for females in developing country like India.Due to this,thermal burn is a big problem and have significant share in medico-legal autopsies.
Aim and objective: The aim of present study is to provide a brief analysis of thermal burn mortality across all age group brought in the mortuary of GRMC, Gwalior and to study the various medico-legal aspects of fatal thermal burn cases.
Material &Method:This is a retrospective analysis of 82 cases of thermal burns which were brought for medico-legal autopsyatForensic Medicine & Toxicology departmentin Gajra Raja Medical College, Gwalior (Madhya Pradesh) during the whole year. The data was complied, tabulated and analysed statistically.
Results:3.6% of total medico-legal autopsies are of thermal burn. Most of the thermal burn cases fall in the age group of 21-30years. 57.3% victims are female.81.1% of the victims are married. Most of the victims (64.6%) showed total body surface area involvement between 71-100%. Most of the cases (39%) survived for 7 days or more. Most common cause of death (74.4%) in this study is Septicaemia. About 69.5% of thermal burn cases were accidental manner.
Conclusion: In most of the cases thermal burn is totally preventable and manageable. Education at school level plays a key role. Most of the accidental thermal burns can be avoided if, people know the proper safety measures for using fuels for cooking.
Comparative Study: Stature and Facial Measurements in Both Genders
Authors: Aravind Ajid  , Alex M Varghese  , Boban Babu  , Srijith R  , Gowri S Nair
Published: August 2024

The imperative for pinpointing a person's identity arises in various scenarios, including mass disasters, cases involving unidentified bodies, and both civil and criminal investigations. Given that any part of the human body can serve as potential evidence, a comprehensive study is essential to explore the noteworthy correlation between stature and facial dimensions within the human body.
A comprehensive investigation was undertaken on a sample of 400 medical students of South Indian origin, revealing a substantial correlation between facial measurements and stature. This correlation not only enhances our understanding of the intricate interplay between various physical features but also underscores the significance of such studies in forensic and medical contexts. Correlation of facial measurements with stature in males was 0.633 where as in females coefficient was 0.754. Females were more correlated than males.
Analisis Kinerja Keuangan Dengan Menggunakan Metode Common Size Pada Sub Sektor Footwear
Authors: Nugraheny P Farah , Puji Puji Muniarty
Published: August 2024

This study aims to determine the analysis of financial performance using the Common Size method at PT. Primarindo Asia Infrastructure, Tbk and PT. Sepatu Bata, Tbk listed on the Stock Exchange as seen from the financial statements in the form of a balance sheet and profit and loss. This type of research is descriptive with a quantitative approach. Documentation data collection techniques and literature study. Data analysis technique using Common Size analysis and one sample test. The research data consists of Current Assets, Debt and Net Profit at PT. Primarindo Asia Infrastructure Tbk and PT. Sepatu Bata, Tbk. The sampling technique uses purpose sampling. The results showed that the financial performance by using a common size: (a) PT. Primarindo Asia Infrastructure, Tbk through total current assets performed well than expected (b) PT Primarindo Asia Infrastructure, Tbk through total debt performed less well than expected (c) PT. Primarindo Asia Infaktur, Tbk through the total net profit performed well than expected (d) PT. Sepatu Bata, Tbk through total current assets performed well than expected (e) PT. Sepatu Bata, Tbk through total debt underperforming less than expected (f) PT. Shoes Bata, Tbk through its total net income did not perform well than expected
MОDЕRN MЕTHОDS ОF STRЕNGTHЕNING SРIRITUЕL ЕND MОRЕL РRINCIРLЕS IN HIGH SCHООL STUDЕNTS THRОUGH THЕ SUBJЕCT ОF UРBRINGING
Authors: qizi Tеmirоvа Оdinа Muhiddin ,   Indереndеnt rеsеаrchеr оf NаmSU, Uzbekistan
Published: August 2024

This еrticlе еxрlоrеs cоntеmроrеry mеthоds fоr rеinfоrcing sрirituеl еnd mоrеl рrinciрlеs еmоng high schооl studеnts thrоugh thе subjеct оf "Uрbringing." Thе еmрhеsis is оn intеgrеting еthicеl, culturеl, еnd sрirituеl еducеtiоn intо thе curriculum tо fоstеr hоlistic dеvеlорmеnt. Thе еrticlе еxеminеs vеriоus реdеgоgicеl еррrоеchеs, including chеrеctеr еducеtiоn, еxреriеntiеl lееrning, еnd rеflеctivе рrеcticеs. It еlsо highlights thе chеllеngеs еnd роtеntiеl sоlutiоns fоr еffеctivеly еmbеdding thеsе рrinciрlеs in еducеtiоnеl sеttings. Thе gоеl is tо рrоvidе еducеtоrs with рrеcticеl strеtеgiеs еnd insights fоr cultivеting е wеll-rоundеd, еthicеlly еwеrе studеnt bоdy.
JUSTIFICATION OF THE STRUCTURE OF THE REACTION PRODUCT BETWEEN FERROCARBON AND O-AMINOBENZOIC ACID USING QUANTUM-CHEMICAL AND IR-SPECTROSCOPY METHODS
Authors: Rakhmanovich Askarov Ibrahimjon ,   Doctor of Chemistry, Professor, Department of Chemistry, Andijan State University, Andijan, Uzbekistan, Kasimovich Tolakov Nurillo , Kholboevich Abduraimov Zukhriddin ,   Doctor of Chemistry, Professor, Department of Chemistry, Andijan State University, Andijan, Uzbekistan,   Doctor of Chemistry, Professor, Department of Chemistry, Andijan State University, Andijan, Uzbekistan
Published: August 2024

This study investigates the structure of the product resulting from the reaction between ferrocene-carboxylic acid and o-aminobenzoic acid. To achieve this, we employed a combined approach of quantum-chemical calculations and IR-spectroscopy. Optimized structures of the reaction product were obtained using the "Gaussian 98" program. By analyzing the results from both methods, this study provides an energetic justification for the product's structure and elucidates the relationship between its structure and properties.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI MAKANAN TRADISIONAL DI MEY’S KITCHEN
Authors: Christhoper P. Patrick Grady , Christian Sonata
Published: August 2024

The purpose of this research is to find out the effect of product quality, price, and promotion on buying interest of traditional food at Mey's Kitchen. This research is based on pre-survey result that asks what things that can increase buying interest of Mey’s Kitchen business, so from that pre-survey is resulted three variables that can increase buying interest such as product quality, price, and promotion.
As effort to collect research data, the researcher distributes 102 questionnaires to respondents who are 15 to 60 years old through online questionnaires, sampling is done by using Lemeshow theory method. The sampling technique that is used is non-probability sampling, that is, purposive sampling. The questionnaires that have been given to the respondents are stated feasible entirely and are used in this research.
In t-test or partial test that is done in this research, it is found the calculation result state that the factor of product quality, that is, sig value of = 0.189, the price, that is, sig value of = 0.000, and promotion, that is sig value of = 0.000. Based on the result, it can be known that product quality does not affect significantly on traditional food buying interest of Mey's Kitchen, while price and promotion variables affect significant on buying interest. Based on the result, it can be concluded that the product quality that is available at Mey's Kitchen has been recognized for its quality and typical taste, while product price needs to be concerned from similarity side with product quality that is offered and price that must compete with similar products. For promotion, Mey's Kitchen needs to concern to the promotional content that is given and also promotional posting regularly in order to attract more buying interest of  potential consumers.
Keywords: buying interest, product quality, price, promotion
PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA
Authors: Wibisono Kevin Owen , Susanto Hendro
Published: August 2024

The purpose of this research is to analyze the influence of promotion through social media and eWOM on customer loyalty of Asian Bowl Surabaya. Asian Bowl Surabaya is a food business that sells chicken katsu as its main menu. In this research, it is observed how customer loyalty on Asian Bowl can be formed or influenced by promotion and electronic word of mouth. This research data is obtained from questionnaire distribution to respondents of 121. That data is processed by using multiple linear regression method. The result of the research shows that promotion variabel affects significant on customer loyalty, eWoM variabel also affects significant on customer loyalty.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PELANGGAN SURABAYA LEATHER
Authors: Bahasuan Ilham Munif , Sienatra Krismi Budi
Published: August 2024

This study aims to determine the effect of perceived price and product quality on repurchase intentions with the object under study is Surabaya Leather. The variables used in this study are the perception of price and product quality as independent variables and repurchase intention as the dependent variable. The method used is quantitative multiple linear regression. The sample used in this study used a non-probability sampling method with a census technique or a saturated sample and a sample of 40 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale of 1-5. Based on the results of data analysis, it can be concluded that the price perception variable has a partial and significant effect on repurchase intentions, as well as the product quality variable has a partial and significant effect on repurchase intentions. In addition to the model feasibility test, it can be found that the perception of price and product quality has a significant value simultaneously on repurchase intention.
PENGARUH TRUST DAN AFFECTIVE COMMITMENT TERHADAP FAMILY BUSINES CONTINUITY SUCCESSION PADA PERUSAHAAN KELUARGA DI FAMILY BUSINESS COMMUNITY UNIVERSITAS CIPUTRA SURABAYA
Authors: Gani Sahril Sinuarta
Published: August 2024

In a family business, the issue of succession becomes important to keep the family company survive. There are two important things that play a role in family business succession, namely trust and affective commitment. This study aims to examine the effect of trust and affective commitment on family business continuity success. Research respondents were 87 college students of Ciputra Family Business, which were taken by purposive sampling method. The analysis used is multiple regression analysis. The results of the F test hypothesis indicate that the regression model used in the study is declared feasible. The results of the t-test analysis show that the variables of trust and affective commitment partially have a significant positive effect on family business continuity success for Cipoutra. It can be concluded that higher trust and affective commitment will increase the success of family business succession.
PENGARUH BUDAYA ORGANISASI TERHADAP MOTIVASI DENGAN LINGKUNGAN KERJA SEBAGAI MEDIATOR.
Authors: Wijaya Hendry
Published: August 2024

ABSTRACT : This study aims to explain how the influence of Organizational Culture on work motivation with the work environment as a mediating variable for the employees of the Tungkal Jaya District Office, Musi Banyuasin Regency, South Sumatra Province. The sample uses the Slovin formula. The data collection method used a questionnaire to the Tungkal Jaya Sub-District Head Office. The data were analyzed using the Quantitative Method with path analysis and partial hypothesis testing (Critical Ratio) using SPSS 20.0 software for windows and IBM AMOS 22. The results showed that the more effective path between the direct influence path is Organizational Culture on Work Motivation if compared to the indirect influence path, namely Organizational Culture on Work Motivation through the Work Environment, is a direct influence path, namely Organizational Culture on Work Motivation. The coefficient of determination (R2) for the influence of the Organizational Culture variable is able to explain the Work Environment Variable of 0.263 or 26.3%, while the remaining 73.7% is explained by other factors not examined. The influence of the Organizational Culture variable, through the Work Environment variable, is able to explain the Work Motivation Variable of 0.446 or 44.6%, while the remaining 55.4% is explained by other factors not examined.
PENGARUH INFORMATION INTEGRATION INTERNAL TERHADAP SERVICE PERFORMANCE DI ASIACOMMERCE
Authors: Christianto Ezra Stanley
Published: August 2024

This study aims to see the relationship between the integration of internal information as a means of information that can have an impact on the company's service performance. The method used in this research is the analysis method in the form of Partial Least Square (PLS) with SmartPLS software. The sample in this study is 38 employees who are currently working in AsiaCommerce. The results of this study indicate that internal information integration has a significant effect on service performance on AsiaCommerce.
PENGARUH TASTE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA PRODUK SYAHI HALEEB PADA ARAB DAN NON ARAB
Authors: Baraja Kamil , Kohardinata Cliff
Published: August 2024

Currently the food and beverage industry is experiencing a very rapid development trend. There are many factors that can influence consumers to make purchases of food and beverage products. This study aims to determine the relationship between taste and customer satisfaction variables on repurchase intention of Syahi Haleeb's products in Arabic and non-Arab as the object of his research. The research method used in this study is quantitative with multiple regression analysis carried out three times to determine the differences in repurchase intention in Arabic and non-Arab which was carried out to see the relationship between the independent variables, namely taste and customer satisfaction on the dependent variable repurchase intention. The sample of this study amounted to 120 people with characteristics domiciled in the cities of Surabaya and Malang, aged at least 18 years and had consumed Syahi Haleeb at least 1 time. The results of this study indicate that the two independent variables, taste and customer satisfaction, affect the dependent variable, repurchase intention in Arabic and non-Arabic.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE
Authors: May Thereza , Immanuel Dewi Mustikasari
Published: August 2024

Abstract: This study aims to know the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-WOM on the Purchase Intention of Instagram Commerce. Multiple Linear Regression analysis of SPSS been used in this study, the population in this study are people who active in social media Instagram. Samples were taken using the purposive sampling method with criteria men and women who are in Indonesia aged 18-34 years old who have intended to buy a product on social media Instagram using Instagram Commerce feature within the last one year with total 385 samples. Data collection in this study was carried out by distributing questionnaires to respondents. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and E-WOM have a positive and significant effect on purchase intention of Instagram Commerce. Perceived Risk has positive and significant effects on the purchase intention of Instagram Commerce.
 
Keywords: E-WOM, Instagram Commerce, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Purchase Intention.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO
Authors: Putri Nadia benita
Published: August 2024

This research is done to find out the effect of product, price, place, and promotionon purchasing decisions at ‘Ayam Goreng’ Echo restaurant. This research is quantitativeresearch. This research sample is taken by using a non-probability sampling technique. Thetype of non-probability sampling that is selected is purposive sampling. Analysis method thatis used is multiple linear regression analysis. Data source in this research is primary data thatis obtained by distributing 140 questionnaires to customers of ‘Ayam Goreng’ Echorestaurant who have done purchase at least once in the last three months. The results of dataanalysis show that product, price, and promotion partially affect significant on purchasedecision at ‘Ayam Goreng’ Echo restaurant, while place does not affect significant. The resultof determination coefficient shows that product, price, place, and promotion can influence85.7% of purchase decision. The result of this research provides practical implication for themanagement of ‘Ayam Goreng’ Echo restaurant regarding the importance of 4P marketingmix so that marketing strategy that is related to product, price, place, and promotion canimprove customer purchase decision.Key words: Product, Price, Place, Promotion, Purchase Decision
PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI
Authors: Phillbert Tio
Published: August 2024

The purpose of this study is to examine the impact of social media marketing on consumer purchasing decisions as mediated by Dominique's consumer purchasing interest. Respondents are Dominique's customers who have purchased products and visited 52 people who were chosen using a non-probability with purposive sampling technique. The data for this study were gathered by distributing questionnaires via Google forms and analyzed with PLS-SEM. The findings of this study demonstrate that marketing media have a significant influence on buying interest and consumer purchasing decisions. Furthermore, through purchase intention, social media marketing indirectly influences purchasing decisions
PENGARUH INOVASI PRODUK, CITRA MEREK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERUPUK KULIT BABI MENTAH TAKSU SNACK DI SURABAYA
Authors: Satyabimanyu Anak Agung Ngurah Tri , Setiobudi Auditia
Published: August 2024

The competition in food and beverage business keeps on increasing because being one of human basic needs. This increasing competition also transforms the consumers behavior in buying a product. Taksu snack is a business that runs in industry field of Balinese snack. The purpose of this is to find out the effect of product innovation, brand image and word of mouth on buying interest. The population uses potential consumers who know Taksu snack raw pork skin crackers and the sample of 96 respondents. The data analysis uses Validity test, Reliability test, Classical Assumption test, Multiple Linear Regression Analysis, Coefficient Technique Determination test, F test and T test that are processed by using the SPSS software. The questionnaire distribution through Google Form with 18 total question items, and the evaluation uses likert scale of 1-5. From the result of research it is obtained in which: (1) Product innovation affects significant positive on buying interest in which it is obtained of 0,000 value. (2) Brand image affects significant positive on buying interest in which it is obtained significant value of 0,000. (3) Word of mouth affects significant positive on buying interest in which it is obtained significant value of 0,000. The great effect of independent variables on buying interest is at 51,8%.
RISK TAKING BEHAVIOUR MAHASISWA UNIVERSITAS ANDALAS PADANG YANG BERWIRAUSAHA DI MASA PANDEMI COVID-19
Authors: Rahmi Fitria
Published: August 2024

During the covid-19 pandemic, the affected workforce was 29,12 million or 14,28%. According to the State Minister for Cooperatives Small and Medium Enterprises, entrepreneurship is the right step to take to survive. Entrepreneurship during a pandemic has many risks, so it takes courage to take risks. About 80% of Andalas University students started entrepreneurship during the pandemic. This study aims to see a picture of risk taking behavior in Andalas University students who are entrepreneurship during the COVID-19 pandemic. In this study, data were obtained from 103 Andalas University students who were entrepreneurs during the COVID-19 pandemic. The measurement is carried out using the risk taking behavior scale from Songan (2006) which consist of 29 items with a reliability of .766 - .871. Based on the results of the stud, it can be said that Andalas University students who were entrepreneurial during the COVID-19 pandemic had a high risk taking behavior of 78,6%. So it can be concluded that Andalas University students who are entrepreneurs during the COVID-19 pandemic have high risk taking behavior
ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE
Authors: Arijaya Vincentius Edbert , S.E., M.M Dr. Teofilus,
Published: August 2024

Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally. Previous researchers have observed that consumer emotions and focus play an important role in increasing impulsivity, which leads to impulse buying tendencies in the retail world. An interesting phenomenon from this research is the tendency of this impulse buying to shift from offline but now online as well. Where currently e-commerce is competing to understand the regulators of consumer focus and emotions to lead to impulse buying tendencies. Therefore, this study aims to examine the influence of each individual's focus regulator on the influence of impulse buying tendencies and to see the moderating effect of emotions on the world of e-commerce. This study uses SPSS Statistics with validity, reliability, classical assumption tests (normality, multicollinearity, heteroscedasticity), hypothesis testing (R2 test, F test, t test), and Moderated Multiple Regression (MMR) analysis. The sample used is shopee users in Surabaya as many as 153 respondents but only 140 respondents who fit the existing prerequisites. The results of this study show that individuals with a promotion focus have an effect on impulsive buying tendencies, but on the contrary with a prevention focus, which shows a person with a prevention focus has no effect on impulsive buying tendencies. In the moderated case using emotions, it shows a different effect where emotions cause someone with a promotional focus individual to show a weaker influence on the impulse buying tendency, while in an individual with a prevention focus it shows that emotion has no effect on preventing impulsive buying tendencies but can actually help an prevention individual to make impulse buying tendencies.
Pengaruh Kualitas Produk, Promosi Penjualan, dan Citra Merek terhadap Minat Beli Ulang Chatime di Pakuwon Mall Surabaya
Authors: Kurniawan Nathania Felisa , Pranoto Henry Susanto
Published: August 2024

The purpose of this research is to find out the effect of Product Quality, Sales Promotion, and Brand Image towards Repurchase Intention of Chatime at Pakuwon Mall Surabaya. This research uses descriptive quantitative research method. Sampling in this research uses non probability sampling technique. Data collection in this research uses google form questionnaires with measurement scale using Likert Scale. The questionnaires are distributed to 235 consumers of Chatime Pakuwon Mall Surabaya. Analysis method in this research uses multiple linear regression analysis and is processed using SPSS 25. The result of this researchindicates that product quality, sales promotion, and brand image variables partially affect significant on repurchase intention. In this research, it is also obtained the result that product quality, sales promotion, and brand image variables simultaneously affectsignificant on repurchase intention.
Keywords: product quality, sales promotion, brand image, repurchase intention
Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users
Authors: Nagayo Veronica Agustin
Published: August 2024

This research is done with the purpose of analyzing the effect of promotion, ease of transaction, and trust on purchase decision of Shopee Pay Later users as payment method. The cause of doing research towards Shopee Pay Later is there is the increase of Shopee Pay Later users that are influenced by incessant promotion, obstacle when using the account that is related to ease of transaction, and users’ complaint due to account hacking that is related to consumer trust. Sampling technique is with purposive sampling method. The questionnaires are distributed online by using Google Form with the number of respondents that are collected as many as 132 people and the respondents who passed the research criteria are 111 people. Data is analyzed by using multiple linear regression analysis.
The result of this research shows that in f test, sig value is <0.05, therefore there is positive and significant effect of three variables. In t-test, there are only two variables that sig value is <0.05, promotion and ease of transaction variables on purchase decision therefore for trust variable does no affect significant on purchase decision although the average of respondents' answers have good average. The value of Adjusted R Square is 0.598 or 59.8% which indicates that 59.8% of the variables of promotion, ease of transaction, and trust give effect on purchase decision.
PENGARUH CONTEXT, COMMUNICATION, COLLABORATION, DAN CONNECTION DALAM INSTAGRAM TERHADAP MINAT BELI PRODUK PORKITA
Authors: Theandra Robertosio yandriano
Published: August 2024

Porkita merupakan perusahaan food and beverage yang menjual frozen food pada era pandemi. Dalam dekade yang ditetapkan, Porkita melakukan kerja sama dengan salah satu perusahaan food and beverage untuk menjual menu kolaborasi perpaduan makanan, akibat dari itu penjualan frozen food Porkita menurun. Peneliti lebih memilih sosial media Instagram sebagai sarana marketing dikarenakan menurut data Indonesian digital report, Instagram merupakan peringkat ke-3 setelah Youtube dan juga Whatsaap. Oleh karena itu Porkita menggunakan Instagram sebagai sarana iklan. Akan tetapi tidak mendapatkan penjualan dari iklankan konten pada Instagram seperti yang diharapkan. Tujuan dari penelitian ini adalah meneliti pengaruh sosial media marketing (context (X1), communication (X2), collaboration (X3), connection (X4)) terhadap minat beli Porkita. Uji ini menggunakan analisis linier berganda dengan minat beli sebagai vaiabel dependen, dan dilakukan menggunakan aplikasi perangkat lunak SPSS 25. Penelitian ini adalah penelitian kuantitatif. Penggunaan dalam pengambilan sampling dengan metode purposive sampling.  Populasi yang diambil dalam penelitian ini adalah pengikut Instagram Porkita, yang berusia 18-24 tahun sesuai dengan umur yang ditetapkan oleh Instagram. Berdasarkan ini terdapat 68 responden sesuai dengan kriteria yang ditetapkan. Dari kuisioner yang diedarkan peneliti mendapatkan 61 responden dari hasil 71 kuisioner yang telah dibagikan. Dari hasil yang diolah disimpulkan bahwa context (X1), communication (X2), collaboration (X3), dan connection (X4) berpengaruh signifikan terhadap minat beli, dan communication (X2) mempengaruhi secara dominan yaitu komunikasi 38,6%.
Kata Kunci: context, communication, collaboration, connection, minat beli
PENGARUH AKSESBILITAS MODAL USAHA, LOYALITAS KARYAWAN, DAN PENGGUNAAN APLIKASI PESAN ANTAR TERHADAP PENJUALAN UMKM BIDANG FOOD AND BEVERAGE DI KECAMATAN KEBON JERUK TAHUN 2022
Authors: Wulandari Syifa
Published: August 2024

Penelitian ini bertujuan untuk menganalisis aksesbilitas modal usaha, loyalitas karyawan, dan intensitas penggunaan aplikasi pesan antar terhadap penjualan usaha mikro kecil menengah (UMKM) bidang food and beverage di Jakarta Barat Tahun 2022. Variabel bebas dalam penelitian ini adalah penjualan UMKM. Kemudian variabel terikat dalam penelitian ini adalah aksesbilitas modal usaha, loyalitas karyawan, dan intensitas penggunaan aplikasi pesan antar. Dalam penelitian ini metode yang digunakan adalah analisis deskriptif kuantitatif, menggunakan analisis regresi berganda dengan program SPSS. Data yang digunakan dalam penelitian ini adalah data primer dari wawancara terstruktur melalui google formulir sebanyak 44 responden. Hasilnya aksesbilitas modal usaha berpengaruh positif dan signifikan, Loyalitas karyawanberpengaruh positif dan signifikan, Intensitas penggunaan aplikasi pesan antar berpengaruh positif dan signifikan terhadap penjualan pelaku UMKM.
Kata kunci: Aksesbilitas Modal Usaha, Loyalitas Karyawan, Intensitas Penggunaan Aplikasi Pesan Antar, Regresi Berganda, SPSS
Pengaruh Kualitas Produk dan Harga Terhadap Target Penjualan Pada UD. Barokah D&A Chicken Farm
Authors: Dwi jayanti putri Amalia rosa
Published: August 2024

“The Effect of Product Quality and Price on Sale Target at UD. Barokah D&A Chicken Farm”The production of chicken eggs in Indonesia keeps of increasing starting from 2009 to 2019. Besides, there is positive opportunity from chicken egg business, inculding UD. Barokah D&A Chicken Farm that runs in livestock industry, which produces and sells egg in Lamongan district. However, there are problems of price and quality of existing eggs in Lamongan district with other districts that make chicken egg distributors tend to buy eggs from other disctricts, so that the sale turnover of UD. Barokah D&A Chicken Farm becomesdecreased during this recent 5 years. The turnover decrease results sale target can’t be achieve based on the target that has be determine.The purpose of this research is to find out the effect of product quality on sale target, and find out the effect of price on sale target at UD. Barokah D&A Chicken Farm in Lamongan District. This research is quantitative research. To gather sample, this research usespurposive sampling technique, and to collect data process, this research uses questionnaire that is disributed to 206 respondents that consist of 115 (56%) female and 91 (44%) male. Data analysis is done using SPSS software.The result of the research shows that product quality and price have effect significantly on sale target. It means that there is similiarity between product quality and price on sale target that has been determine by UD. Barokah D&A Chicken Farm before. Therefore, it is found that the conclusion that the effect that is given by product quality and price variables on sale target is quite strong when it occurs directly without other variables that have the role as moderator or mediator.Keywords: product quality, price, sale target
PENGARUH HOTEL IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION HOTEL BINTANG 5 DI SURABAYA PADA MASA PANDEMI COVID - 19
Authors: Gondokusumo Michelle , Dewi, S.E., M.M2 Yuli Kartika
Published: August 2024

The purpose of this research is to analyze the effect of hotel image, service quality and perceived value on customer satisfaction of 5-star hotels in Surabaya in Covid-19 pandemic period. The population in this research is customers of 5-star hotels in Surabaya in Covid-19 pandemic period who are above 17 years old. Sampling technique in this research uses nonprobability sampling. The research sample that is used is 119 respondents. Data collection uses questionnaire through Google Form. Analysis method of this research is quantitative method and to calculate data using SPSS software. Based on data analysis, t-test output explains that hotel image variable has t-count value of 0.735 in which t-count result is smaller than t-table, that is, 1.009 with significant value of 0.464 greater than 0.05 in which H0 is accepted and H1 is rejected so that the hotel image variable does not affect on customer satisfaction, t-test output explains that service quality variable has t-count value of 3.936 in which t-count result is greater than t-table, that is, 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so service quality variable affects significant on customer satisfaction, t-test output explains that value perception variable has t-count value of 4.135 in which t-count result is greater than t-table that is 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so perceived value variable affects significant on customer satisfaction. Thus, it can be concluded that service quality (X2) and perceived value (X3) affect positive and significant on customer satisfaction (Y), while hotel image (X1) does not affect on customer satisfaction (Y).
PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES
Authors: Setiawan Lawrence Faith
Published: August 2024

The purpose of this research is to explain and identify the effect of brand awareness, brand association, and perceived quality on brand equity, as well as the effect of brand equity as mediation on purchase intention.The sample of 148 people have the role as respondents in this research, by using non-probability technique and purposive sampling method. Respondents that are qualified and can fill out the survey that are the consumers of CV. Rajawali Inti Sukses. The survey process is done through online questionnaire distribution by using Google form with 22 statements items. Likert scale with the range of 1 to 5 is used as measurement parameter. This research uses quantitative method with the help of SMARTPLS software. The benefit of this research is to identify branding factors that can be applied in the company inincreasing purchase intention. The result of this research indicates that brand awareness, brand association, perceived quality affect brand equity and brand equity affects significantly on consumer purchase intention. This research utilizes the result of the research as reference base for making company decision.
Keyword : Brand Awareness, Brand Association, Perceived Quality, Brand Equity, Purchase Intention
PENGARUH KUALITAS APLIKASI, ELECTRONIC WORD OF MOUTH, DAN KUALITAS APLIKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE
Authors: Effendy Junko Alessandro , Tanjung Jasminia
Published: August 2024

Industri e-commerce yang berkembang secara pesat di Indonesia menjadikan ini sebagai pendorong utama perekonomian Indonesia. Terlebih lagi denganadanya pandemi membuat masyarakat beralih ke platform digital, salah satunya digitalisasisistem pembayaran yang menjadi opsi bagi masyarakat Indonesia untuk membeli dan mencari produk kebutuhan melalui e-commerce selama pandemi. Shopee merupakan marketplace yangpaling sering dan sedang ramai digunakan masyarakat Indonesia. Kemunculan kompetitorkompetitor baru membuat persaingan industri e-commerce semakin ketat, persaingan ini mengharuskan e-commerce untuk memperhatikan beberapa faktor utama yang memiliki peran penting untuk eksistensi dan perkembangan perusahaan. Maka, peneliti menggunakan variabel yang mencakup kualitas aplikasi, electronic word of mouth dan kualitas pelayanan sebagaifaktor yang mampu mempengaruhi keputusan pembelian konsumen menggunakan e-commerce Shopee. Penelitian ini dilaksanakan secara kuantitatif dengan sampel penelitian menggunakan teknik purposive sampling sebanyak 220 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online lalu dilakukan uji hipotesis dan uji statistik. Hasil penelitian ini menunjukkan bahwa kualitas aplikasi, electronic word of mouth, dan kualitaspelayanan merupakan variabel yang mempengaruhi keputusan pembelian.