bluuebunny/crossref_metadata_2025 huggingface dataset:
Research on TikToks Development Strategy in the Context of the Internet Celebrity Economy: Case Analysis Based on the SWOT Analysis Method
Authors: Zhao Jiayu
Published: September 2023

Mobile short videos are developing rapidly in the market with a powerful attitude under the background of the rapid development of digital, network, and mobile technologies. Especially since the outbreak of the epidemic in the past two years, netizens have been isolated at home. TikToks simple operation steps provide a broad space for the development of mobile short videos. Our country has gradually realized the popularization of TikTok. As a short video platform with the largest number of users and the best development in China, TikTok APP can represent the development level of China's new media field to a certain extent. Based on the SWOT analysis method, this paper studies TikTok from the four aspects of strengths, weaknesses, opportunities, and threats, and, combined with the conclusion, put forward rich policy recommendations with certain practical significance.
Social Inequality Caused by Climate Change and Legal Countermeasures to Achieve Social Justice: A Specific Insight towards Africa and Middle East Regions
Authors: Liu Xinyi
Published: September 2023

Apart from the environmental effects resulted from global climate change, social impacts can not be ignore while tackling climate issues. The association of human rights and scarce resources are causing growing consequences of social inequality,especially in Africa and some Middle East regions. This paper is targeted to explain the formation of unbalanced distribution of resources of vulnerabilities and demonstrate the countermeasures of legislation after the role of legal managements role are clearly identified. The Uae, Saudi Arabia, Ethiopia and Kenya are countries specifically researched on as being some of the most severe region affected by rising water.
The Impact of Viral Communication on the Marketing Strategy of Enterprises - A Case of Buy Together
Authors: Qu Jinhui
Published: September 2023

Currently, Buy Together is the second largest e-commerce platform in China after Taobao. From an obscure online shopping platform to the second largest e-commerce platform in China, Buy Together' s marketing approach, especially the use of viral marketing, is worth studying and learning from. The marketing path of Buy Together has not been systemati-cally studied. Therefore, this thesis will use Buy Together as a case study to examine the key to Buy Together's success. The focus of this paper will be on what role viral marketing models play in the promotion of e-commerce platforms and online shoppers, whether it is good or bad, and how to properly select and use the right marketing methods. The support for this thesis comes mainly from media reports, journal literature, etc. Information is mainly available through Google Scholar, online media platforms and China Knowledge Network. Ultimately, it has been proven that viral marketing can be extremely beneficial to users initially, but failure to shift the marketing model in time can backfire. It is important to use the right marketing approach at the right time.
The Economic Impact of Online BusinessTaking Amazon as an Example
Authors: Yang Hongjing
Published: September 2023

The subject of the study is Amazon.com, which is based on the current rise of online commerce, which has a great impact on the traditional social economy. The main purpose of this article is to introduce the impact of online business on the social economy. It also aims to compare the impact on the development of brick-and-mortar businesses such as WalMart, IKEA, and even Nike by giving an example of the operation of Amazon, a representative of online business. The impact of the online economy on the real economy is illustrated by how these brick-and-mortar businesses are responding to the rapidly developing trend of online business sales, but it turns out that either way, the real economy is at a certain disadvantage in the face of the development of online business. The article also demonstrates the tre-mendous impact of Amazon on the social economy by parsing its membership and the countless jobs that Amazon provides to the community. The findings and conclusions of the study were derived from searching the data of the website, and the main tool of the study was the database of the university library.
Science Diplomacy's Contribution to and Exploitation of International Relations
Authors: Fang Yuntao
Published: September 2023

Science diplomacy is a novel academic concept. This project will analyse the positive function of science diplomacy in contemporary international relations and the use of science to achieve specific foreign policy objectives. This study aims to provide insight into the role of this science in external affairs work which analyses the impact of science diplomacy through a collection of journals, papers, news articles, and literature with the use of Document analysis. Even countries with mutually antagonistic political cultures may be able to approach international issues through concentrated scientific study due to the function of science diplomacy. Using the significance of science, the foreign service can influence or even meddle in the affairs of other nations. Therefore, scientific study diplomacy permits beneficial interactions between nations and the involvement of technologically and technologically powerful countries. The selection of science diplomacy is determined by the objectives of governments and diplomatic agencies.
Research on the Development of Implied Volatility in Option Pricing
Authors: Song Peihang
Published: September 2023

Option, as an important financial derivative, has received more and more attention from investors in recent years. This paper includes three parts, the first part introduces the concept of options, including the birth and history of options, the trading of options, and different types of options. Then it discusses the history of option pricing and two typical and classic option pricing models and then introduces implied volatility. The second part of this paper introduces the specific development of the option pricing models, the correction process of option pricing models, and volatility models. Different types of volatility, and their comparisons are included. And this paper also discusses the two functions of implied volatility, one is predicting the future and the other is for risk management and portfolio management. The third part concludes the first two-part and discusses the recent progress of option pricing and its volatility.
Evaluating B2C and B2B Entrepreneurial Opportunities Within the Chinese Ex-Pat Relocation Market
Authors: Zhang Wanqiu , Shi Shiyuan , Li Yating , Cheng Linfeng , Li Bao
Published: September 2023

The Chinese ex-pat relocation market is a huge and growing market with remaining problems that need to be solved. To help entrepreneurs get a better start in this golden market, this paper will disclose the best business model, B2B or B2C, that companies can choose to enter the market. Interviews, surveys, and competitive comparisons are used as methods to explore what service customers are eager for and what competitors in the market have done. After analyzing customer needs, the business model of competitors and differences between the B2B and B2C business models in the Chinese ex-pat relocation market, and with the discussion about the desirability, feasibility, and viability risks of the two business models, it is concluded that B2C is the best model to choose, because of its long-term development and revenue. Also, the B2C business model faces less risk when the whole market environment become to change.
The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands
Authors: Li Hanrong
Published: September 2023

This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.
Review on Three New Value at Risk (VaR) Models
Authors: Liu Heying
Published: September 2023

The emergence of financial derivatives complicates traditional financial products and increases financial market volatility. Individuals and financial institutions are both exposed to more complex and uncontrollable risks in this environment. Because of the risk's uncertainty, we must use reasonable methods to predict and estimate it in order to achieve the goal of risk control. This paper discusses three new VaR (Value at Risk) models that have emerged in recent years based on the ARCH family model using a method of literature review. The ARMA-EGARCH model, for example, combines the ARMA model to describe constant variance time series and the EGARCH model to describe heteroscedasticity phenomena, and theoretically can better describe the fluctuations of financial time series and obtain an independent time series with the same distribution. The sequence is processed using extreme value theory, which is the ARMA-EGARCH-GPPD model, in conjunction with the GPD model. We used the ARMA-EGARCH-semi-parametric method in conjunction with the historical simulation method and the parameter method to avoid cumbersome quantile calculation because the model algorithm is more complex. The generalized EWMA risk value prediction model has more advantages for financial data with large peaks.
SWOT Analysis of ByteDance's Business Market Environment
Authors: Li Qiran
Published: September 2023

The short-form video industry is expanding quickly in a culture where technology is improving quickly, and life is moving more quickly. TikTok is one of the top competitors in this industry, and this study focuses on the operations of ByteDance, TikTok's parent business. It also offers a SWOT analysis of the firm's exposure to external variables such as the market environment. The results demonstrate that ByteDance is still a pioneer in its field despite several dangers. The company's drawback is that it has often been fined for displaying unsuitable content and for allegedly gathering personal data from teenagers. By looking at its worldwide market, the report also reveals the financial worth of ByteDance. Due to the numerous variables that led to the delay and the paucity of convincing data to support the debate, this report's weaknesses include the fact that ByteDance's IPO is not thoroughly examined. Future studies will continue to look closely at ByteDance's strategy and how it may succeed where other large inter-net businesses are successful.
The Analysis of the Factors that Influence the Purchase of Sports Brands by Chinese College Students
Authors: Qin Jiayi
Published: September 2023

Sports have been thriving in China since the two Olympic Games were held in Beijing, notably with the growing prominence of Chinese college students in the global sports consumption market. Currently, there is still a dearth of research on the factors that affect consumption in this population. This study investigated the classic international sports brands represented by Nike and the local new sports brands represented by Li-Ning. The author uses the 4P, STP, and SWOT analysis methods in management to clarify the purchase motives of Chinese college students for sports brands. The results of the interviews revealed that Chinese college students take many factors into consideration when choosing sports brands, such as cost performance, comfort, style design, brand effect, celebrity endorsement, etc; most of the students thought that cost performance and comfort were the key factors; Chinese brand Li-Ning and American brand Nike were widely welcomed among Chinese college students due to their high-cost performance, higher comfort, superior appearance design and other advantages.
The Effect of COVID-19 on Chinas Real Estate Market via Different Angles
Authors: Lin Jiachun , Liu Ziyu , Lu Junlin , Wang Zibo
Published: September 2023

The trend of the real estate industry has become a hot topic of concern in contemporary society, and some studies have shown that after the epidemic, real estate has been conducted. The profitability of enterprises has declined significantly since there are many different opinions. This article aims to find the reasons from the three different perspectives of home buyers, housing enterprises, and governments based on the feature analysis method. The trend analysis method investigates the sales and pending sales of real estate products in the country. According to the analysis, real estate has indeed been on a downward spiral in recent years. The buyer does not have sufficient funds to buy a house. The cash flow of housing enterprises is also extremely tight, and in the year of the outbreak of the new crown epidemic, the volume of sales almost fell exponentially. Governments also need to continue to issue policies in a changing economic environment spectator control. In summary, China's real estate is still full of difficulties. These results shed light on guiding further exploration of real estate market.
Trust Products: An Option to Protect the Basic Needs of People with Disabilities
Authors: Xu Fengni
Published: September 2023

The survey shows that people with disabilities in todays society are still vulnerable groups in society, and some families with a certain economic foundation are unable to manage the property left by their parents due to their children's disabilities, resulting in the inability to guarantee their basic life. Based on mobile phone data and literature summary, this paper analyzes the difficulties encountered by the disabled, and combined with current policies and domestic and foreign solutions to this problem, comes up with a solution in line with Chinas domestic conditions. The main objective of this paper is to find reliable products or models that guarantee the living needs of people with disabilities, and the main method of qualitative research is used. This study mainly concludes that the problems faced by people with disabilities include insufficient institutional supply, lack of dedicated custodial supervisors, and insufficient protection of other safeguards. This paper puts forward the idea of investing the amount people use to buy trust products and forming a variety of dif-ferent investment methods, which are mainly composed of stable investment and risk in-vestment, in order to fully guarantee the safety of investment and the rate of return of en-terprises, and ensure the normal life needs and rehabilitation expectations of the disabled.
An analysis of Tsingshan Holding Group Cos Big Short Position on Nickel Futures
Authors: Wang Ge , Zhao Hanyi , Zhang Zixin , Wu Shengze
Published: September 2023

This paper analyzes the case study of the worlds largest nickel producer: Tsingshan Hold-ing Groups $8 Billion trading loss. We examine Tsingshans trading position before and after the surge in nickel prices to better understand the rationale behind their decision to short 200,000 tons of nickel futures mostly on the London Metal Exchange. Moreover, this paper outlines the impact of Tsingshans trading loss on their various stakeholders. For in-stance, the rise of almost 250% in nickel futures resulted in the LME suspending all nickel trading on March 8th 2022 meanwhile creating a large liquidity crisis for the LME. On the other hand, Tsingshans broker China Construction Bank Corp and their largest counterpar-ty JP Morgan Chase provided large sums of loan packages so that Tsingshan could avoid defaulting on meeting their margin calls. We concluded that the case study revealed vari-ous underlying issues. One was the failure of LMEs ability to regulate OTC trading, and the second was Tsingshans poor liquidity management which put them in a vulnerable po-sition.
Comparison of Chinese and American Banks' Loan Financing Business
Authors: Hu Hongdi , Qian Jiahao , Niu Xiaotong , Zheng Kaiyue
Published: September 2023

In this article, we aim to compare the banks loan financing business in China and the United States. We will focus on banks' personal lending business, including housing, student, and personal consumption loans. We will analyze the personal loan business of Chinese and U.S. banks separately and compare the personal loan business of both banks. The result of our comparison is that the government controls the lending system in China. China's loan system is formulated by the People's Bank of China, which is less liberal than the US loan system. China's loan laws are also imperfect, and there is a lack of third-party supervision. The United States has a complete system with guarantor agencies that China does not have. The government and the market are Multi-participation, and the Secondary Market is also involved, sharing the risk.
The Impact of Stock Splits on Stock Prices
Authors: Ge Xinyu , Li Lin , Leng Han
Published: September 2023

Stock splits can increase liquidity and also attract smaller investors, although no single study has shown that stock splits have an effect on stock prices. The primary aim of this project was to find the impact of stock splits on stock prices. This paper uses Amazon and Google stock price data for research. The event study and market model were used to analyze the relevant data and to explore the effect. It includes a total of four events on the announcement day and implementation day of the two companies. The study results show that stock splits do have an impact on share prices.
The Degree of Information Exchange on the Effectiveness and Efficiency of Cooperation in the Bargaining Game
Authors: Xiong Jianan , Wu Yihao , Li Yiwen
Published: September 2023

This study extends the understanding of game theory on cooperative utility and efficiency. The paper investigated the literature of Rubinstein Model with perfect information in Game theory by adding authors knowledge and experiment of how the degree of information affect effectiveness and efficiency of cooperation. This research is based on previous experiment by designing a new experiment and collecting qualitative data. Allocative efficiency is further discussed in our strategic game setup. Types of motivation were also evaluated in the investigation, including intrinsic, extrinsic, and image motivation, to analyze the possible correlation between players strategic behaviors and motivation. Motivation can lead to interactive cooperative behavior, leading to either success or failure of achieving allocative efficiency. This paper also analyzed the reasons behind uncooperative behaviors. Based on the findings, the theory of the importance of incentive-based cooperative behavior in bargaining games has been developed.
Analysis of Financial Support Policies for SMEs in the Context of the COVID-19 Taking Shanghai as an Example
Authors: Liu Muhan
Published: September 2023

The COVID-19 virus, which emerged in the early 2020s, is now present on every continent. Small and medium-sized firms (SMEs) face significant hurdles as a result of the global epidemiological situation and the drastic changes in the global economy and trade. After implementing a number of groundbreaking financial regulations, China has seen impressive growth. Using Shanghai as an example, this research combines public policies with financial support for SMEs in order to cope with the negative economic changes caused by the COVID-19 to SMEs. The methods used in this research include investigation, literature review, and a case study. This research intends to stimulate legal reform and development as well as improve the quality of financial supervision in addition to fostering an environment that is more favorable for businesses who have been adversely affected by the COVID-19.
The Impact of Non-war Geopolitical Risk on Return and Implied Volatility on Stock
Authors: Lin Hao , Zhang Ziwei , Jin Yuxin
Published: September 2023

The impact of non-war geopolitical risks on stocks has not been adequately studied in the academic literature. This paper intends to explore whether disputes between countries or related political news have some impact on stocks prior to the occurrence of war. This paper focused on examining the impact of non-war geopolitical risks on the returns and implied volatility of the call option related to Taiwan Semiconductor Manufacturing Companys stock. In this paper, different models are used to predict the stock returns and the implied volatility of some call options related to this stock and then compares the estimation with the real data in order to perform hypothesis testing to determine whether the difference is significant. This paper found that non-war geopolitical controversies do not affect the stock returns, but that investors' reaction to risk can be affected differently depending on the nature of the event.
Research on Holiland's Word-of-mouth Marketing Strategy Based on 5T Theory
Authors: Weng Zeqi
Published: September 2023

In recent years, driven by the trend of baked food as the main meal and capital investment, the baking market has continued to expand with frequent clashes between old and new brands, therefore, both opportunities and challenges coexist. Established in 1992, Chinese baking brand Holiland quickly seized the market through a series of comprehensive and efficient marketing strategies, escaped from the "midlife crisis", and became a top domestic baking brand. Its marketing model is worth exploring. Based on the 5T theory of word-of-mouth marketing proposed by American marketing master Andy Senoviez, this paper analyzes Holilands marketing strategies from five aspects: talkers, topics, tools, taking part, and tracking. Through analysis, it is concluded that Holiland has a good reputation because it can arouse the identity of the Generation Z (Gen Z) consumer group and it is good at creating hot topics. Furthermore, it constructs media matrix promotion, pays attention to interactive management, and tracks customer feedback on a regular basis.
The Effect of Ambiguity and Asset Pricing on Credit Spreads
Authors: Qian Ning
Published: September 2023

The purpose of this study is to analyze the impact of ambiguity on credit spreads, help investors to clarify the quantitative impact of ambiguity on the bond market, so that investors can make better use of ambiguity to make the most economic decisions in future investment activities.We obtain relevant data of maturing corporate bonds in China's bond market, measure the degree of ambiguity through bid-ask spread, explore the internal relationship between ambiguity and credit spreads through VAR model, and explore the impact of volatility of two variables, ambiguity and credit spreads, on each other through impulse analysis. We find that there is a negative correlation between ambiguity and credit spreads, and the unit change of ambiguity will bring huge fluctuations to credit spreads.
Research on the Supply Network of Camellia Oil in Anhui Province
Authors: Hu Xuan
Published: September 2023

Tea oil is becoming more and more popular in China. Based on a field investigation, this paper analyzes the supply network of Camellia oil in the local markets of Anhui. It is found that there are 3 network models of Camellia oil supply. The towns or counties with only one factory and sufficient Camellia seeds have the lowest risk and the best chance in oil supply. The towns or counties with just one factory and just enough Camellia seeds are at the greatest risk and have the least chance in oil supply. The towns or counties with two factories and Camellia seeds that can only supply one factory have a moderate risk and the tied best chance of oil supply. The network's primary limiting factor is the availability of Camellia seeds. The probability of the supply network can be considerably increased and the risk can be greatly decreased with more factories and sufficient Camellia seeds.
A Research on the Social Innovation (SI) Approach to Social Entrepreneurship
Authors: Huang Kaifeng
Published: September 2023

Social entrepreneurship is a type of social innovation that has developed over the past decade. This study examines the mechanism of the association between SE and innovation, we propose SE as a paradigm for solving social and social challenges, and then the intrinsic qualities of SI. The fact that SE relies on a disjointed body of literature that lacks a cohesive theoretical foundation is a significant factor in supporting this methodological approach. Thus, the qualitative method is ideal for exploring the many facets of entrepreneurship. Take Australia, for example, although the Australian economic system is not mature enough, three major challenges were recognized, and based on these challenges social managements across the organization are established. The research significance of this paper is to focus on the innovation of social entrepreneurs and the help that their spirit brings to society or social problems. In addition, our findings allow us to highlight the major stages of the scientific inquiry process, including entrepreneur support, third space creation, and community of practice formation.
Impact of COVID-19 on the Manufacturing Industry: A Case Study of 3M Company
Authors: Yang Liting
Published: September 2023

The 2019 coronavirus pandemic is the largest impact on manufacturing since the 2008 financial crisis. The impact on the manufacturing supply chain is particularly prominent. Much of the research by economists on the impact of the pandemic on industries has focused on risk transmission and macroeconomics. However, there is a lack of research on the financial status of individual companies and the adjustment strategies of companies in the face of shocks. Through a case study of 3M company, this paper aims to explore the impact of COVID-19 on the manufacturing industry. By analyzing the company's internal financial situation and external environmental impact, this paper illustrates whether the company's adjustment strategy is useful during the pandemic. The results show that large manufacturing companies have the ability to internalize the impact of risks. At the same time, backward integration of supply chain management strategy is one of the best ways for companies to improve the robustness of the supply chain.
The Trend of Import and Export Trade Terms of Agricultural Products Between China and the United States
Authors: Xu Ruihan
Published: September 2023

It has been observed that the U.S-China trade has increased extraordinarily in the last couple of years. However, China is also the biggest market for U.S. agricultural products. Therefore, the main objective of the presented report is to illustrate the trends and development of the trade of agricultural products between China and the U.S., which can play a substantial role in the further economic development of these countries. Furthermore, it will facilitate the policymakers to design future trade policies which can maximize the benefits proactively.
Analysis of Dutch Bros Marketing Strategies
Authors: Xu Wenhao
Published: September 2023

Dutch Bros, is well-known on the west coast for providing its customers with high-quality coffee, signature Rebel Energy Drink and chai tea. Their well-known mission statement is: to make a massive difference, one cup at a time. This specific service and production has a huge global market. Dutch Bros has seized this chance and has persisted in innovating in this market, as have numerous rival businesses like Starbucks or McCafe. This paper mainly discusses the marketing strategies of Dutch Bros, so as to help it thrive in the local market and community, and offer some references for other coffee shops.
How to Effectively Identify Financial Risks in Financial Management
Authors: Zhao Yi
Published: September 2023

In the context of global economic integration, Chinas financial industry has been influenced by the international situation, and the openness of the industry is obvious. The entry of foreign financial institutions has made the competition in Chinas financial market more and more intense, which has intensified the financial risks while promoting economic growth. In view of this, this paper will discuss in depth the effective identification of financial risks in financial management and put forward feasible protection countermeasures, aiming to help the financial industry further improve its risk management. The results of this study show that accurate identification of financial risks can provide a basis for financial management and fully maintain economic efficiency. To meet the international development trend, the financial industry must do a good job of risk identification, assessment, and prevention so as to reduce the probability of risk and the losses it brings. Since financial risks are inevitable, each company must face the increasingly complex economic market according to its own situation, which puts higher demands on the risk management of companies.
Analysis on How the Enterprise's Strategic Deployment and Innovation Management Effectively Expand Profits
Authors: Liu Yanchi
Published: September 2023

There is a causal relationship between an enterprise's innovation management and the enterprise's strategic deployment. Only with enough excellent innovative technologies, effective management of new technologies, and presupposition of development routes, can an enterprise have long-term plans and deployments and constantly improve the details. The ultimate income will be to maximize the interests of the enterprise. This paper uses data survey and analysis to point out the correlation between profit expansion and resource innovation and strategic deployment by studying the profits and benefits that enterprises get from innovation management and strategic deployment (such as Disney and Alipay). The study concludes that the effective management of innovative technologies can help companies develop steadily, stabilize internal factors, focus on long-term benefits, and eliminate risks from social, political, cultural, economic, and other destabilizing factors.
Research on the Financial Model Selection between Capital Asset Pricing Model, Arbitrage Pricing Model, and Fama-French Model
Authors: Huang Botao
Published: September 2023

Financial modeling magnifies the importance of various systematic and unsystematic risks occurring in modern finance, which elicits the functionality of the Capital Asset Pricing Model (CAPM) introduced by Sharpe, Lintner, and Treynor. A considerable amount of societal support for CAPM has been triggered by its simplicity and precision in terms of making decisions for assets based on absolute risk rather than total risk. Objectively speaking, CAPM is also deeply limited by its unique prerequisites or assumptions. One pivotal point for investors to ponder is the selection of different methods and judge the individual applicability before implementation and this article aims to offer investors some financial advice derived from this process. Methods applied in this article involve information-gathering from empirical examples and tests, as well as financial analysis by comparison and selection among several models. This paper concludes that the Arbitrage Pricing Model (APM) and Fama French factor(s) Model (FFM) are differentiated and should be applied selectively and accordingly to cater to the imminent situations that investors are about to tackle.
Real Estate Development in Chinas Third Tier Cities
Authors: Shi Kangjie
Published: September 2023

The development of real estate in China is undergoing a difficult time. Development in the third tier cities is at a high rate, yet there is little or no population growth in these cities. Instead, the people are moving from these cities to others, creating a fall in the price of housing. The challenges have been occasioned by the free market in which the firms are operating, even though 60% of Chinese GDP is from these cities. It means that they are important, and there is a need to ensure that they are well regulated to create sustainability. The study used a document analysis method to collect the data. The researcher examined the different papers and documents which have been published on the subject of real estate development in Chinas third-tier cities. Thereafter, a critical analysis was conducted to make sense of the data and information collected. In the following sections, this paper will discuss the current state of real estate and the potential impact of the overdevelopment in Chinas third tier cities. This paper notes that tier-three cities are overdeveloped, yet the population is lower than what the real estate sector supplies. This means that the sector is in deep debt, an issue that can and should be avoided. In the meanwhile, the relevant recommendations will be given. Some of the recommendations include the following: Formulating appropriate policies to ensure that there is clear regulation for investors in the real estate industry in China; The government should take an active role in the real estate sector in China; The government needs to ensure that there is little mass flow of people from third tier cities by ensuring that there are incentives to make people stay in the cities.
Relationship Between Corporate Capital Structure and Company Value Based on the CAPM and APT model and the WACC analysis
Authors: Liao Junhui
Published: September 2023

The core of financial management and investment activities is to maximize the wealth of the company and shareholders. Company value maximization is inseparable from shareholder value maximization. Due to the fact that the structure of company's capital would influence the level of profit return and the circumstance of cash flow, the management for financial framework is a significant connection between the economic situation of the corporation, by which it can benefit the value. The author briefly analyzed the CAPM since it is not an accurate model, which has unrealistic assumptions and the disadvantages of unrest, by using the APT model to replace the CAPM model to study the arbitrage pricing model and its relationship with the capital asset pricing model (CAPM). From the analysis of these models and the introduction of four capital structure theories, the connection between corporation capital structure and corporate value is further studied.
How Does the Cultural Background Affect the International Business: A Readable Case Study of Costco in China Mainland
Authors: Wang Zihao
Published: September 2023

When an international corporate enters a foreign business, it has to classify cultural differences to adapt to the new condition. For instance, customers with different cultural backgrounds would have different reactions to a new business. Cultural background may affect customer behavior and even further, international business. In 2019, one of the largest chains of the membership-only wholesale club, Costco, opened its first store in China in Shanghai. As an American multinational corporation, it is a typical case for researching the difference between consumers with different backgrounds, hence, this paper chooses Costco as the sample and makes a readable case study. The research of this study is mainly based on a questionnaire survey of 211 Costco customers and analysis of several events in China related to Costco. The result of the case study reflected the cultural attributes of foreign brands in the view of Chinese consumers and suggested how the international enterprises could attract Chinese consumers by their cultural attributes. The goal of this paper is to provide a reference for multinational enterprises, especially the enterprises of retail trade, consumer nondurables, and consumer durables, to plan their operations, branding, and marketing in China.
The Impact of Big Data on Finance and Its Application in Finance
Authors: Wang Wentao
Published: September 2023

The rise of finance has been rapid in recent years. Because finance is an important part of macroeconomic regulation in modern economy. Therefore, progress in the financial sector has far-reaching implications for national progress. But as science and technology advance, so does the Internet industry. Through the Internet, we can send massive amounts of data to many locations. The banking sector is also greatly impacted by big data. Big data is applied to the financial sector. Through the library, the Internet, electronic resource database and other ways to read a lot of literature, the status quo and development of big data and finance are understood. This paper provides an explanation of what "big data" is and how it relates to the banking sector. This study elaborates on how financial institutions might make use of big data. The application of big data in the financial industry is very important because the collection and collation of data can help organizations quickly understand consumer preferences. The datacan be used as to make decisions quickly as well.
The Impact of International Oil Price Fluctuations on Chinas Stock Performance of Clean Energy Industry: Under the Russia-Ukraine Conflict
Authors: Jiang Xiaohui
Published: September 2023

Crude oil is an important component of the global energy market, and its price fluctuations have a huge impact on the economy and the environment. As a large oil consumer, China has a great demand for non-renewable resources such as crude oil. With the sustainable and stable development of China's economy, its dependence on imported crude oil is deepening, and the impact of international crude oil price fluctuations on China's energy industry is also gradually deepening. In addition, with the impact of epidemic, geopolitical, environmental crisis and financial crisis in recent years, the international crude oil price has produced drastic fluctuations, so the study of the relationship between the international crude oil futures price fluctuations and the stock prices of clean energy companies is of great significance for the development of new energy industry and domestic energy security. This paper applies the VAR model to examine the links between Brent crude oil index, WTI crude oil index and Chinas Clean Energy Theme Index (CET), and the ARMA-GARCHX model to investigate the impact of international oil price on Chinas clean energy market after the Russia-Ukraine conflict. The empirical results show that international crude oil price fluctuation has a short-term alternating impact on Chinas clean energy theme index yield and provides useful insights to investors.
Long-term Business Sustainability Through Corporate Governance
Authors: Yang Sun
Published: September 2023

Effective corporate governance and sustainability practices can help a company build trust with stakeholders, reduce risks, and improve financial performance. They can also help a company demonstrate its commitment to responsible business practices and increase its credibility and transparency. However, companies that fail to address these issues may face reputational damage, financial losses, and regulatory penalties. Thus the role of corporate governance in long-term business sustainability is significant.
The primary objective of this study is to investigate the concept of long-term business sustainability, with particular emphasis placed on the value that organizations bring to their stakeholders and shareholders, mainly through a discussion of the connection between corporate governance.
The study analyses the numerous environmentally responsible business practices that are now in place by developing the findings by conducting a comprehensive literature review. Conclusions were drawn about the relationship between corporate governance and long-term business viability based on the literature review after discussing the result.
Impact of COVID-19 on the UK Labor Market
Authors: Liu Mengyue
Published: September 2023

Under the influence of the epidemic on many aspects, the unemployment rate has become a hot topic of concern to the whole United Kingdom society in the present era. Based on the data of the present three years, the unemployment situation in the United Kingdom is analyzed from redundancy and wage. By comparing the average value, dig out the period of abnormal value, and consult the value when to increase and decrease, and then discover the impact of the events in that period on the unemployment rate and analyze the trigger of the events, to better understand the situation of unemployment. According to research findings, the unemployment rate fluctuated significantly during the epidemic period, which was influenced by multiple policy and social factors. Moreover, the analysis of the redundancy rate and wage changes can also reveal the unemployment situation and reflected social problems in the UK, and provide case reference analysis for future solutions.
The Impact of the Federal Funds Rate Hike on Chinese and U.S. Financial Markets
Authors: Kang Yixun
Published: September 2023

On March 16th, 2022, federal funds benchmark rate was increased by 25 basis points, to the range of 0.25% to 0.50%, by the U.S. Federal Reserve (Fed) , after seeing Russias war on Ukraine as a potential risk producing higher inflation and decreasing both national and international economic activities. The first increase in federal funds rates since 2018 was followed by the immense increase in rate. Until November 2022, the Fed has raised the federal funds rate seven times, leading impacts on many fields, including the financial markets in both U.S. and China. This paper selects two well-known financial indexes, representing the market performance of both Chinas stock market and U.S. stock market. Since the exchange rate is highly sensitive to interest rates. After the raise in the benchmark of federal funds rate, U.S. dollar has appreciated, and Chinese Yuan has depreciated. This paper introduced the exchange rate as the media to reflect the impact on the Chinese stock market by federal funds rate hikes. After intercepting the stock data from 2 years after the Great Depression till one month before the first federal funds rate hike, this paper constructs ARIMA model to analyze the impact on each stock market by federal funds rate hike, and forecast their further performances, providing suggestions to investigators in the U.S. and China.
Pattern Recognition of Stock Returns in the Very Short Run Leveraging High-Frequency Financial Data
Authors: Gao Yan
Published: September 2023

This paper uses high frequency stock trading data from 2007 to 2014 to study patterns of stock returns in the very short run. The paper verifies stylized facts of stock prices at low frequency with the exploration of high-frequency data and uses the concept of relative realized volatility (RRV) to measure volatility to understand the market uncertainty intraday. By providing a large number of empirical data facts, this paper advocates the use of ultra-high frequency data to study instantaneous real volatility, and demonstrates that long-term market volatility and the relationship between short and long term volatility can be implied by a simple RRV mean regression model.
Comparative Analysis of Factors Affecting Carbon Prices in China and Europe
Authors: Wang Wei
Published: September 2023

Global warming has become a hot issue of common concern to the international community in recent years. With the frequent occurrence of extreme weather events, reducing carbon dioxide emissions has become a priority for governments. The Paris Agreement makes it possible to connect carbon trading platforms of various countries and set up a global carbon emission rights exchange. The carbon price is affected by many factors, among which energy price, economic indicators and temperature are important factors. This paper compares how carbon prices fluctuate in response to different influencing factors in China and Europe. The reason for these differences is that China and Europe have different emission reduction policies, economic systems and energy structures. Research shows that the same influencing factor has a different impact on the carbon price in China and Europe. Participants in carbon trading may find this study useful in helping them comprehend the variations between the carbon trading markets in China and Europe.
The Dilemma of Live Streaming Economy from the Perspective of Digital Divide - Taking Huangshaping as an Example
Authors: Ren Bingze
Published: September 2023

Tiktok is a very popular streaming video media that is popular with many Chinese viewers. The Chinese government is currently promoting the policy of rural revitalization. With the advancement of internet technology, more and more villagers are promoting their hometowns through short videos and live streaming video, and using them to sell their agricultural products. However, there are many drawbacks to this, such as poor information and literacy level make it more challenging to promote their videos. Through qualitative and quantitative research methods, this research examines factors affecting the effectiveness of the rural area broadcasting economy from some specific perspectives. In this research, data analysis and interviews are both included. The results have shown that the long-term existence of this vicious cycle of low illiteracy and low quality of agricultural goods will have a negative impact in the long run.
The Influence of Social Media Marketing on Consumers' Behavior
Authors: Zhang Guoqing
Published: September 2023

Social media, an essential part of social connection, is becoming an inevitable global communication tool. The popularity and availability of mobile phones have further fueled the importance of social media. Social media marketing activities carried out by enterprises helps to attract more comprehensive customers and influence customers' purchase behavior. However, with the increasing investment of significant brands in marketing activities on social media platforms, marketing on social media is becoming increasingly competitive in building consumers' awareness about a particular product, customers' purchase behavior, and purchase decisions. Marketing research has focused on using social media to motivate consumers' purchase intentions and maintain consumer loyalty. The previous studies have shed some light on the significant impacts of social media on consumers' behaviors. However, few focus on consumers' purchase intentions and decisions. Through a literature review, this paper studies how consumer behavior changes due to social media. This paper explores how social media can ultimately market consumer behavior by influencing consumer psychology, attitude, and internal motivation for consumption through a literature review. Hopefully, this paper also can provide some ideas for enterprises to better their strategy formulation, optimize marketing plans, and improve brand benefits and corporate earnings in the increasingly fierce social media marketing competition.
Dynamic Changes in US Financial Market under Fed's Rate Hike: Past, Present and Prospect
Authors: Chen Jiarui
Published: September 2023

In March 2022, the Federal Reserve began a new round of interest rate hike. Until February 2023, Jerome Hayden Powell, the incumbent chairman of Fed, still indicated that the continuation of the interest rate hike policy is still appropriate. Many significant changes have occurred in the financial markets over the past year, however, limited information is currently available to analyze the impact of the new round of Fed rate hike policy. This paper analyzes data of the U.S. dollar index, the Nasdaq 100 index and multiple secondary sources, applies economic principles such as the J-curve effect, cites examples from Japan, Sri Lanka and China, and finds that the U.S. financial market is in an overall sustained tightening state under the interest rate hike policy, and the international financial market will have to cope with more debt and trade challenges. This papers analysis is of great reference value to the investment decisions of the government, banks, enterprises and individuals.