IMAGE AS A CHARACTERISTIC OF THE LEVEL OF PERCEPTION AND A FACTOR OF IMPACT
Authors:   Free-lance, Ukraine, Shedyakov Vladimir 
Published: May 2022

The main task of the article is to summarize the intermediate results in the author’s study of the image in the systems of perception (and, accordingly, impact). This goal is achieved in the text by solving the following tasks: characterizing of the relationship between the material and spiritual life of society, incl. with increasing pressure of virtual worlds on the real state and dynamics; researching of the parameters of meaningfulness and reflexivity in social management; studying the place of symbols in public life (in particular, when organizing influences during a paradigmatic transition); delineating the possibilities of symbolism in helping to optimize the improvements of the future. In the process of achieving this goal, research and presentation methods are used, associated with abstract-logical and concrete-historical development of practical and theoretical material. Each cultural and civilizational world develops in the process of history and interaction with nature and other worlds its own characteristics and ideas, in particular, recorded at the levels of a variety of linguistic practices, socio-economic foundations, political institutions, etc. The preservation of real global subjectivity (and not transformation into an object of external manipulation) all the more requires an understanding of the essence of international processes and the range of effective influences on it in order to realize their legitimate interests. First of all, those cultural and civilizational worlds become successful, which are able not only to interest, captivate with their meanings, but also to structure their social space, using both classical and innovative resources, integrating the forms of value consciousness that are basic for themselves with the logic of historical changes. The cultivation of the Super-Project, development clusters beneficial for the desired changes in the social climate are important factors in using the unique opportunities of the transition period, strengthened by the unity of conscious goal-setting with objective trends in socio-economic dynamics. Thus, ensuring the protection and development of symbols and imagery that carry basic value-semantic complexes, a moral and spiritual core is not only the preservation of continuity, but also an essential element of both life support and the maintenance of social harmony around the ideals of creativity and creativity. The sociocultural organism of the ecumene can be fraught with both a new social life and the death of civilization. The rivalry of cultural-civilizational worlds that permeates history (each with its own set of advantages and disadvantages, organic forms of combining general and private interests, unity and diversity of creative search), which are at different phases of socio-genesis, refracted by the law of uneven development and different-speed running of time, receives new paints in the face of radical changes. Accordingly, it is required to prioritize a set of conditions under which: – the remnants of the Soviet legacy would work for the benefit of their people, and would not strengthen foreign corporations and would not be subordinated to the tasks of creating products in the interests of other countries (through systems for issuing grants, placing orders, paying works, etc.), – from attempts to «ride on the fragments of Soviet breakthroughs» it is time to move on to stimulating the independent creation of new reserves, – the concept of social development should not be built around the symbols of «bridge», «agrarian future», «beggar country», etc., but with the priorities of the ideals of creativity (primarily scientific-intellectual), originality and self-sufficiency. Moreover, their vector should lead not to the rural past, but to the future with scientific and industrial clusters and an uplifting social environment.