bluuebunny/crossref_metadata_2025 huggingface dataset:
Information Warfare and Digitalization of Politics in a Globalized World
Authors: Upadhyay Prakash
Published: February 2023

Online media of digital methodology has transformed human behaviors from sociocultural and political backing, interest, and participation to sharing supposition or resistance and has transfigured the approach of interaction and thinking—a serious issue for digital anthropology that centeres on internet-related changes of social marvels, a configuration of chaotic pluralism. With the prime argument that digital social media platforms implant feebleness, insecurity, and instability into social and political life, this paper investigates the risks that online media impose on democracy. Based on auxiliary secondary data, the methodology incorporates qualitative verifiable, and analytical methods. The paper's findings contend that the politico-techno-driven political economy of digital innovation has chopped social and democratic institutions and has destabilized worldwide social relations and politics, democracy has been fumed, stormed, and hacked. Social media has created a modern world order of amazing befuddling filter bubble impact where cyber-violence is misogynistic--social media is just like a redirection of Chinese whispers. Subsequently, with, private on-screen characters, governments' data dispersal, and so-called security and safeguarding of citizens' democratic rights, allegorically, George Orwell’s nightmare of 'Animal Farm' unfurling. In a bourgeois populist science of the 'digital panopticon' of technological colonialism, state surveillance, and bourgeois information, humankind is becoming more divided and unsecured and in the future citizens' will be deprived of numerous sociopolitical rights. Future people may fade under the pressure of high-tech colonialism which concurs with the normalization approach that 'offline field' powerful people are powerful 'online' too. Upcoming democracy is probable to be a discreetly 'high-hat' elitist endeavor. Current endeavors and legislations are romanticized as a glass half empty with very few tools to control cyberspace. It is pivotal to invigorate and fortify citizens’ digital agency and self-determination in society, politics, well-being, and economy, otherwise, societies/countries are probable to be more totalitarian.
Pemanfaatan Aplikasi ‘English For Kids’ untuk Memperkaya Kosakata Bahasa Inggris Anak Usia Dini
Authors: Ulwiyah Imaratul
Published: February 2023

Penelitian ini bertujuan untuk menguji penggunaan aplikasi ‘English for Kids’ dalam pemerolehan kosakata bahasa Inggris bagi siswa TK Ar-Risalah Kaliwining Rambipuji anak usia 5-6 tahun. Aplikasi ini disajikan dalam bentuk gambar, kuis ataupun permainan edukatif sehingga membuat proses belajar menjadi lebih komunikatif dan menyenangkan. Terdapat 20 jenis kosakata, namun hanya 4 (empat) jenis saja yang dipelajari yaitu Numbers (Angka), Colors (Warna), Family (Keluarga), dan Animals (Hewan). Metode penelitian kualitatif dipilih untuk memperoleh data yang sistematis melalui wawancara, teknik simak catat dan observasi. Sumber data yang digunakan dalam penelitian ini adalah hasil atau nilai yang diperoleh dari evaluasi yang dikerjakan siswa pada 3 fase yang menyertai yaitu Writing (merangkai kata), Find the word (mencocokkan gambar dengan kata), dan Find the picture (mencocokkan kata dengan gambar). Nilai yang diperoleh dari setiap evaluasi menunjukkan peningkatan yang signifikan. Peningkatan tersebut disebabkan oleh penyajian materi dalam aplikasi ‘English for Kids’ yang memadukan keempat keterampilan berbahasa dan strategi pemerolehan kosakata yakni peniruan, pengalaman langsung, mengingat, dan bermain membuat belajar lebih terstruktur dan menyenangkan layaknya sedang bermain ‘game’. Keberhasilan pemerolehan kosakata tersebut juga tidak luput dari peran orang tua yang senantiasa mendampingi anak-anak selama proses pembelajaran.
Spine Fractures of Patients with Ankylosing Spondylitis and Diffuse Idiopathic Skeletal Hyperostosis: Fracture Severity and Injury-Related Mortality at a Level I Trauma Center
Authors: Chen Stephen Ryan , Munsch Maria Amelia , Chen Joseph , Couch Brandon Keith , Wawrose Richard Alan , Oyekan Anthony Abimbade , Adjei Joshua , Donaldson William F. , Lee Joon Yung , Shaw Jeremy DeWitt
Published: February 2023

Study Design: Retrospective review of prospectively collected cohort.Purpose: To identify differences in treatment and mortality of spine fractures in patients with ankylosing conditions of the spine. Overview of Literature: Ankylosing spondylitis (AS) and diffuse idiopathic skeletal hyperostosis (DISH) are the two most common etiologies of ankylosing spinal disorder (ASD). However, studies on the treatment and outcomes of spine fractures in AS and DISH patients remain few.Methods: Patients presenting with a spine fracture were diagnosed with AS or DISH at a single tertiary care center between 2010 and 2019. We excluded those who lacked cross-sectional imaging or fractures occurring at spinal segments affected by ankylosis, as well as polytraumatized patients. Patient demographics, injury mechanism, fracture level, neurologic status, treatment, and 1-year mortality were recorded. Computed tomography imaging was reviewed by two independent readers and graded according to the indicated AO Spine Injury Classification System. Differences in fracture severity, treatment method, and mortality were examined using Student t -tests, chi-square tests, and two-proportion Z-tests with significance set to p <0.05.Results: We identified 167 patients with spine fracture diagnosed with AS or DISH. Patients with AS had more severe fractures and more commonly had surgery than patients with DISH (p <0.001). Despite these differences, 1-year mortality did not significantly differ between AS and DISH patients (p =0.14).Conclusions: Although patients with AS suffered more severe fractures compared to DISH and more frequently underwent surgery for these injuries, outcomes and 1-year mortality did not differ significantly between the two groups. For patients with ASDs and fractures, outcomes appear similar regardless of treatment modality. Consequently, there may be an opportunity for critical reappraisal of operative indications in ASD and a larger role for nonoperative management in these challenging patients.
Postoperative Segmental Motion up to 1 Year Following Single-Level Anterior Cervical Discectomy and Fusion: Plate versus Non-plate
Authors: Song Kwang-Sup , Lee Jeongik , Ham Dae Woong , Jung Chan-Woo , Kang Hyun , Park Seung Won , Chang Dong-Gune , Kim Youngbae B.
Published: February 2023

Study Design: Retrospective observational study.Purpose: This study aimed to investigate the impact of plating on postoperative serial segmental motion and its correlation with clinical outcomes in single-level anterior cervical discectomy and fusion (ACDF) for up to 1 year.Overview of Literature: The advantages and disadvantages of using cervical plating in ACDF have been well discussed; however, few studies compared the early serial segmental motions at the postoperative level between plating and non-plating.Methods: In retrospectively collected data, 149 patients who underwent single-level ACDF for degenerative disease were enrolled and divided into non-plating (n=66) and plating (n=83). Interspinous motion (ISM) at the arthrodesis segment, Numeric Rating Scale (NRS) for neck pain, and Neck Disability Index (NDI) were serially evaluated at 3, 6, and 12 months postoperatively. Predictable factors for fusion, including age, sex, plating, diabetes, smoking, and type of grafts, were investigated, and fusion was defined as ISM <1 mm.Results: In both groups, ISM was the highest at 3 months and gradually decreased thereafter, and the plating group showed significantly lower serial ISM than the non-plating group at 12 months. The plating group had lower NRS and NDI scores than the nonplating group at 12 months, and the difference in the NRS scores was statistically significant, particularly at 3 and 6 months, although that of the NDI scores was not. In a multivariate analysis, plating was the most powerful predictor for fusion.Conclusions: Plating significantly decreases the serial ISM compared with non-plating in single-level ACDF, and such decreased motion is correlated with decreased neck pain until 12 months postoperatively, particularly at 3 and 6 months. Given that plating was the most predictive factor for fusion, we recommend plating even in single-level ACDF for better early clinical outcomes.
Actores sociales. Cultura, poder y territorio en el desarrollo local
Authors:   El Colegio de la Frontera Sur, Kuromiya Aki
Published: February 2023

Este libro es una compilación de investigaciones interdisciplinarias sobre el Desarrollo Local realizadas por estudiantes e investigadores en forma conjunta. Los capítulos comparten un claro objetivo: generar insumos de datos del campo y análisis teórico a la práctica del desarrollo.
A challenging case of recurrent and progressive fusiform anterior circulation intracranial aneurysms: illustrative case
Authors: Coxon Andrew T. , Huguenard Anna L. , Chatterjee Arindam R. , Dacey Ralph G.
Published: February 2023

BACKGROUND

Intracranial fusiform aneurysms are circumferential dilations of cerebral arteries that can lead to complications including ischemic stroke due to vessel occlusion, subarachnoid hemorrhage, or intracerebral hemorrhage. Treatment options for fusiform aneurysms have expanded significantly in recent years. Microsurgical treatment options include proximal and distal surgical occlusion and microsurgical trapping of the aneurysm, usually in association with high-flow bypass procedures. Endovascular treatment options include the placement of coils and/or flow diverters.

OBSERVATIONS

Here the authors report a case of aggressive surveillance and treatment of a man with multiple progressive, recurrent, and de novo fusiform aneurysms of the left anterior cerebral circulation over 16 years. Because the long-term course of his treatment coincided with the recent expansion of endovascular treatment options, he underwent every type of treatment listed above.

LESSONS

This case demonstrates the wide range of therapeutic options for fusiform aneurysms and how the treatment model for these lesions has evolved.
Delayed atlantoaxial rotatory dislocation in a child with Crohn’s disease: illustrative case
Authors: Bourghli Anouar , Al Araki Ahmad , Konbaz Faisal , Almusrea Khaled , Boissière Louis , Obeid Ibrahim
Published: February 2023

BACKGROUND

Atlantoaxial rotatory dislocation (AARD) in children may be caused by neck trauma or an upper respiratory tract infection. Here the authors describe the very rare association between inflammatory bowel disease and AARD in a child.

OBSERVATIONS

A 7-year-old girl presented with an 11-month history of torticollis that occurred spontaneously without a trauma context. Her history revealed a recent diagnosis of Crohn’s disease. Physical exam of the cervical spine revealed a “cock-robin” posture. Neck radiography and three-dimensional computed tomography reconstruction established the diagnosis of AARD. Given the duration of the symptoms and failure of previous conservative treatments, the patient was taken to the operating room and underwent open reduction through posterior approach with a C1–2 fusion according to the Harms technique. The torticollis resolved with no recurrence at the last follow-up and minimal restriction of rotation.

LESSONS

This is the third report to describe the very rare association between inflammatory bowel disease and AARD but at a very early age, the youngest in the literature. One should be aware of such association as early diagnosis may prevent aggressive surgical management.
TOOLKIT FOR IMPROVING FINANCIAL RESULTS IN THE SYSTEM FOR STRENGTHENING THE ECONOMIC SECURITY OF THE ENTERPRISE
Authors:   Khmelnytskyi Cooperative Trade and Economic Institute, DZERELEIKO Svitlana
Published: February 2023

The article focuses on the relevance of planning and implementation of tools aimed at improving the financial condition and ensuring the economic security of the enterprise. The purpose of the study is to justify the tools for improving financial results in the system of strengthening the economic security of the enterprise. The method of planning and forecasting the volume and structure of the company’s income is applied based on the calculation of break-even points, minimum profitability, resource-backed profit. Based on the financial and economic reporting data of the seven enterprises analyzed in the study, the income, expenses and performance indicators (initial data for calculating break-even) of the enterprises were determined. Indicators of critical limits of economic activity (income) of enterprises are calculated and given. The coefficients of deviation of the values of income at the point of resource-supported profit from the actual income of enterprises, as well as the coefficients of deviation of the actual volumes of income of enterprises from the income at the break-even point were determined. The directions and tools for improving financial results in the system of strengthening the economic security of the enterprise are substantiated. Areas, measures and structural subdivisions of realizing the potential of improving financial results in the system of strengthening the economic security of the enterprise have been determined. It has been established that the improvement of the company’s financial results has a positive effect on the strengthening of all components of its economic security, including financial, intellectual and personnel, technical and technological, institutional and legal, marketing, logistics, information, security, etc. Improvement of financial results is achieved by increasing the company’s income, as well as reducing (optimizing) its costs. In terms of increasing income, it is important to find all possible alternatives, both in terms of internal and external sources. In order to optimize the costs of the enterprise, it is appropriate to implement a balanced set of measures in the following directions: (1) rationalization of contingent and fixed costs, (2) reduction of the level of variable costs, (3) improvement of the system of stimulating the work of personnel, (4) ensuring technical and technological modernization of production and business -processes, (5) optimization of circulation costs.
THE ROLE AND PLACE OF SMALL ENTREPRENEURSHIP IN THE STRUCTURE OF THE ECONOMY OF UKRAINE
Authors:   Institute of Enterprise and Advanced Technologies «Lviv Polytechnic» National University, ANHELKO Iryna
Published: February 2023

The article highlights the role and place of small entrepreneurship in the economy of Ukraine through the prism of defining and evaluating the functions and tasks performed by it. Attention is focused on the main functions and tasks of small entrepreneurship. It was determined that small entrepreneurship plays an important role in weakening monopoly and developing competition, determining the pace of economic development, ensuring the saturation of the market with consumer goods and services of daily demand, implementing innovations. It was found that small entrepreneurship makes a significant contribution to solving a number of socio-economic problems, in particular employment and unemployment. It is noted that the importance and place of small entrepreneurship in the socio-economic and political life of society can be determined not only by the functions performed by it, but also based on the assessment of integrated indicators. With the help of evaluation of integrated indicators of activities of small business entities, the positive development of the latter has been established. It is emphasized that today, in the conditions of a full-scale war between Russia and Ukraine, subjects of small entrepreneurship, as well as medium and large ones, are affected by military actions in various ways, including depending on their location. It is important to understand that despite the difficult operating conditions, the role and place of small entrepreneurship in the structure of the national economy is not only increasing, but is necessary and important. Small entrepreneurship plays a decisive role in supporting and restoring the national economy of Ukraine in the post-war period.
THE INFLUENCE OF DIGITALIZATION ON THE DEVELOPMENT OF INNOVATIVE BUSINESS MODELS IN THE LOGISTICS SPHERE
Authors: KHARUN Olena , HRYTSYNA Lesia ,   Khmelnytskyi National University
Published: February 2023

The article explores various approaches to understanding the category “digitalization” in domestic and foreign literature, which is interpreted as the process of using, applying, transferring and converting information into a digital format; system of data collection, storage, analysis, application of artificial intelligence; transformation of penetration of digital technologies, regarding the optimization of business processes and business models. It is proposed to consider digitalization as a process of transformation of activity, which involves the use of digital innovative technologies to optimize business models, increase income from conducting business activities and improve the communication system with consumers. The constituent elements of digitization, its advantages and disadvantages are defined and systematized. Four main levers of digitalization, through which the digital transformation of the business model of the enterprise works, and three ways of impact of digitalization on the change of companies and their business models are highlighted. It is indicated that the system of digitalization in the field of logistics can be represented in the form of a community formed on the basis of the use of digital platforms and their applications, by developers, providers and users of logistics services, agents with experience in the field of logistics and possessing competencies acquired through the use of digital information technologies. The list of the most common innovative digital technologies in the management system of logistics business models is presented and the areas of their application are defined. The need to use tools for digital transformation of the business model of supply chains using the identified global trends in the development of logistics and supply chains for the future and adjusting them to solve more pressing global problems is substantiated.
ORGANIZATIONAL CULTURE AS THE ARCHITECTURE OF THE SPACE OF INNOVATION IN TRANSFORMATION PROCESSES OF SOCIO-ECONOMIC SYSTEMS
Authors: STADNYK Valentyna , JATSJUK Natalja , GONCHARUK Olena , YOKHNA Vitaliy , GONCHARUK Andriy ,   Khmelnytskyi National University
Published: February 2023

The problem of reviving the economy of Ukraine in the post-war period cannot be solved without the transformation of the management system. It should be subordinated to development tasks, and its methods and tools should ensure purposeful, systematic and effective innovative activity of all business entities. The goals of the article are to develop scientific and methodical approaches to managing the development of the architecture of organizational relations in the “principal-agent” economic partnership to solve the problems of forming an organizational culture adequate to the goals of transformational processes, which are the basis of innovative strategies for the development of socio-economic systems. The work argues that one of the ways to solve these problems can be the development of organizational culture, which in the conditions of the post-war transformation of the domestic economy should form the architecture of the innovation space. The author’s definition of this definition is given and the main requirements for creating such a space are characterized. It is noted that in order to solve this task in the organizational environment, it is necessary to diagnose the problems that arise in the “principal-agent” relationship. The author’s position is formulated that the formation of organizational culture of this type should be carried out using methodological approaches of behavioral theory. Its attributes and values should increase the level of trust between management and employees, reducing the risks of opportunistic behavior and increasing organizational effectiveness.
INNOVATIVE APPROACHES TO PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION OF ENTERPRISES
Authors: RUDENKO Mykola , LAKUTIN Dimirii ,   Ivan Franko National University of Lviv
Published: February 2023

The article examines innovative approaches to personnel management in the context of the digitalization of enterprises. The level of possession of digital skills of the population of Ukraine had positive dynamics during the years of research. However, this is not happening as rapidly as the world’s digital technologies are developing, so the number of people with primitive knowledge is high (almost half of the respondents), which does not allow them to fully use digital technologies and apply them in the process of work and education. The authors highlighted the most in-demand employees’ skills, dividing them into three main blocks – technical, informational, and communication, making it possible to comprehensively describe the list of requirements for competencies and skills of search results with the application of a practical assessment of employment opportunities. Described modern methods of personnel selection and the expediency of their application by domestic enterprises and proposed using different personnel selection ways depending on the size of domestic enterprises (large, medium, and small). New advanced methods of personnel evaluation, that allow determining the level of skills of employees as quickly and efficiently as possible were considered and should be used depending on the goal pursued by the enterprise during personnel assessment because such methods focus on competencies, mainly for the performance of tasks set by job duties. The latest professional training methods of personnel were analyzed using two groups of directions – on-the-job and off-the-job (training at the workplace or outside of it using digital technologies). Described methods of personnel training in the conditions of digitalization are perspective for domestic enterprises and showed high efficiency in their practical application process. Therefore, the authors recommend these methods for implementation to comprehensively develop the skills of employees of enterprises under current operating conditions.
SEGMENTS OF AUDIENCES AND TARGETING OPPORTUNITIES IN GOOGLE ADS
Authors:   OM OMD Group, HOLUBOVSKA Oksana
Published: February 2023

The article considers the features of using the Google Ads as a program for Internet marketing. The number of online users is growing every year in the world and in Ukraine. People spend more time online than in any shopping mall, financial institution, leisure facility, etc. That’s why using of Google Ads to promote products, services and businesses has become an integral part of a successful advertising campaign. As a rule, Internet marketing specialists are engaged in researching the application possibilities of Google Ads from different digital-agencies. Scientists usually focus their attention on the definition of “Internet marketing”, “Digital-marketing” etc. That’s why we’re exploring the features of targeting in Google Ads based on a tool from a practical perspective. This article also substantiates the importance and value of using Google Ads to promote goods and services. The main audience segments for targeting, which are available in Google Ads, are defined and structured in the article. Four groups of segments were identified: Google segments, Data segments (information from website, mobile application, YouTube, database and lal-audience, Custom segments, Combined segments. By demographic characteristics, Google Ads gives an opportunity to choose targeting based on age, gender, family income, marital status, presence of children, education and others. An important part of running ads in Google Ads is selecting geotargeting. It can be a country, city, district or radius location. Equally important is the choice of devices on which advertising will be displayed – computers, tablets, smartphones, TVs. Google Ads also provides an opportunity to target users of specific mobile operators. All of these features form a significant advantage of Google Ads over other tools.
CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE
Authors: ANDRUSHKEVYCH Zinayida , BOIKO Ruslan , NIANKO Vitalii ,   Khmelnytskyi National University
Published: February 2023

The article highlights the advantages of using a client-oriented approach as the basis of brand formation. The relevance of the researched topic in modern economic conditions is indicated. he works of scientists engaged in the research of these issues were analyzed, insufficiently researched aspects were singled out, and an own definition of customer orientation was proposed. Characteristic features of a client-oriented approach in the formation of the company’s brand have been formed. It was determined that the effective implementation of a client-oriented management approach in the enterprise should be based on the following components: client-oriented product (service); client-oriented staff; client-oriented rules and standards; client-oriented service and processes. The methods by which you can determine and evaluate the level of customer loyalty are considered, the method of determining the NPS index – Net Promoter Score (net index of promoters) is considered in detail. It is substantiated that the implementation of a client-oriented approach to the management of the company’s activities can provide the following advantages: increase customer loyalty; increase the frequency of purchases; reduce complaints and refusals to purchase goods (services); create unique competitive advantages of the enterprise on the market; to receive additional income from the sale of goods, provision of services. The following conclusions were drawn: comprehensive implementation of a client-oriented approach makes it possible to increase the customer loyalty index, contributes to increasing competitiveness, and improves the image of the enterprise on the market; the technologicalization of a client-oriented approach involves the implementation of special software (CRM – Customer Relationship Management) and technical support for more effective management of relationships with clients; a client-oriented approach is an integral element of the company’s brand formation and should be a component of the company’s advertising policy.
MARKETING APPROACH TO MANAGEMENT OF TOURIST PRODUCT FORMATION
Authors:   Bohdan Khmelnytsky National University of Cherkasy Cherkasy, BILYK Victoriia , CHERNYAVSKA Olga ,   Alexandria Vocational College of Culture and Arts, VOYNIKOVA Anna ,   Bohdan Khmelnytsky National University of Cherkasy Cherkasy
Published: February 2023

Modern business conditions require market entities operating in the tourism industry to constantly monitor external and internal factors that have a direct impact on their activities. The authors of the article claim that the development of the market, and at the same time, the development of consumers, by increasing their requirements for a tourist product, requires enterprises to improve the efficiency of their activities by applying innovative, complex approaches to managing the process of forming a tourist product. The analysis of modern literary sources carried out by the authors of the article showed the insufficiency of substantiated methodical tools for the comprehensive implementation of marketing elements when managing the process of forming a tourist product of a marketing approach. Thus, the main task of the research is to provide business entities that manage the process of forming a tourist product in conditions of uncertainty with a scientifically based, improved analytical and comprehensive tool for confronting modern socio-political and economic challenges. Within the scope of the study, the authors clarified the definition of managing the process of formation of a tourist product in the marketing approach and it is proposed to understand it as the planning of comprehensive customer service, the organization of its promotion on the market of tourist products at a specified price, through optimal sales channels and the construction of effective communication with target market segments. The article establishes the sequence of the process of forming a tourist product, which, according to the authors, covers the definition of demand and supply in the tourist market; definition of functional features of the product; generation and selection of ideas; formation of a strategy and tactics for the development of a tourist product; development of a marketing strategy for product implementation on the tourist market; market testing; assessment of economic and social efficiency; corrective actions, product modification; introduction of the product to the tourist market. The authors identified the main factors that form the value for consumers of a tourist product, and also provided a comparative description of the key roles of management and marketing in the process of forming a tourist product. The authors focused special attention on the development of a marketing complex in the field of tourism, which differs from existing approaches in that it covers both internal and external elements.
CIRCULAR ECONOMY – THE FUTURE OF SUSTAINABLE DEVELOPMENT
Authors:   Dnipro University of Technology, CHURIKANOVA Olena , DENYSENKO Oksana ,   Dnipro University of Technology
Published: February 2023

The work is devoted to the analysis of the main principles and approaches to the introduction of the circular economy concept at the state level. The article contains both the theoretical foundations of the introduction of the circular economy, the conceptual apparatus and the analysis of practical cases of the successful introduction of the principles in the global space. In addition, the main problems that may stand in the way of the successful implementation of the circular economy at the state level are outlined. The paper considers the main aspects of the introduction of the concept of circular economy at the state and regional levels. The conceptual apparatus of the circular economy is presented and illustrated, the differences and advantages in comparison with the generally accepted system of the linear economy are noted. Also, the structure of the circular economy at the micro, macro, and meso levels is considered in detail in the work, the key aspects of implementation in the spheres of production, consumption, waste management, and development support are noted. Considerable attention was paid in the study to the tools for the introduction of the circular economy both at the state and regional levels and at the level of other subjects of economic activity. The circular economy toolkit proposed for analysis was considered both in terms of the economic effect of its introduction, and from the point of view of the presence of a certain number of problems for each of the tools. The identified problems on the way to successful application of circular economy tools outlined the vector of further research in this direction with the aim of accelerating the transformation processes of the transition from a linear to a circular form of economy.
ECONOMIC SECURITY OF THE CITY AND BUSINESS SUBJECTS: INTERCONNECTION AND INTERDEPENDENCE
Authors: RUDNICHENKO Yevhenii , HAVLOVSKA Nataliia , ALEKSIENKO Oleg , KARABAEV Vladislav ,   Khmelnytskyi National University
Published: February 2023

The article examines the essence of the concept of “system” and “system of economic security of the enterprise”, presents the components of the system of economic security of the enterprise highlighted in scientific publications. The relationship between the economic security of the city and the economic security of enterprises is presented. Given the author’s definition of a system, in particular, a system should be understood as a set of elements that form a single whole and are characterized by interconnections between elements, have an input and an output (at least one) to ensure communication with the external environment. According to the table, the concept of system is characterized by the following parameters: set of elements; interconnection of elements into a single whole; presence of relationships between elements. In addition, the system can be characterized from the point of view of regulation theory, in particular: the presence of “inputs” and “outputs”; be characterized by the ability to process information; to be characterized by a law of behavior or features of system functioning; be characterized by governing influences. The system of economic security is a set of interconnected elements aimed at ensuring the security of the enterprise from external threats and challenges. The author’s vision of the economic security system of the enterprise is presented, with the selection of its components, system boundaries and environments (which are related to the system and not related to the system), inputs and outputs. The environment related to the system is the environment that is necessary for understanding the economic security system of the enterprise, the peculiarities of its functioning. The system is characterized by inputs and outputs through which the economic security system interacts with the environment. The article states that the combination of the proposed components of the system (ecological, technical-technological, information, power, intellectual, political-legal, personnel, financial) form an emergent property of the system. A new property (emergent property) appears precisely as a result of combining the components of the enterprise’s economic security system. Management processes take place within the system in order to ensure the properties of the system and achieve the goals of its functioning. The interdependence of the economic security of the city and enterprises has been proven.
PROSPECTS OF INCORPORATING THE CONCEPT OF PROGRAMMING CONSUMER EXPERIENCES IN THE RESTAURANT BUSINESS
Authors:   Khmelnytskyi Cooperative Trade and Economic Institute, ANTOSHKONA Nataliia
Published: February 2023

The relevance of the chosen research topic is due to the need to find new ways of developing the restaurant business in the conditions of modern challenges. The restaurant business plays an important social, image and economic role in the development of the national economy, acts as a supporting component of tourism and creates jobs for a significant number of the population. In the conditions of the СOVID-19 pandemic, the restaurant business faced a number of new and unpredictable problems that stopped the dynamic development of the industry and required the development of new strategic solutions for adaptation in transformational conditions. The existence of a direct relationship between the evaluation of the quality of the service received and the customer’s repeat visit to the restaurant confirmed the feasibility of incorporating the concept of programming customer impressions to acquire a positive emotional experience and exceed consumer expectations. The basis for the introduction of the concept of programming consumer impressions should be the understanding of the restaurant business owners of the psychological characteristics and needs of individuals in acquiring a positive emotional experience. The implementation of consumer impression programming technologies at restaurant enterprises will allow to achieve mutual agreement between the value positions of customers and the enterprise, determine the space for ensuring the unity of their expectations, and as a result will ensure the growth of loyalty. Therefore, the introduction of the concept should include such a complete knowledge of the habits, intentions, preferences and needs of its customers that allows the company to create and offer a personalized approach to each customer, which will encourage them not only to remain loyal, but also to play the role of an active communication channel for attraction of new customers.
FINANCIAL STRATEGY IN THE FINANCIAL MANAGEMENT SYSTEM OF ENTERPRISE
Authors: NIKOLCHUK Yuliia , LOPATOVSKA Oksana ,   Khmelnytskyi Cooperative Trade and Economic Institute
Published: February 2023

The article investigates the theoretical issues of forming the financial strategy of the enterprise in modern conditions of economic development. Different approaches to the definition of the concept of “financial strategy of the enterprise” are considered, the author’s approach to its interpretation is offered. The essence of the financial strategy is to determine the priority goals and system of measures to achieve them in the field of financial resources, optimization of capital structure and efficiency of assets that meet the general concept of enterprise development and ensure its implementation; it is based on the analysis of financial condition, analysis of economic performance, efficiency and quality of enterprise management, forecasts and analysis of the dynamics of markets for products, assessment of potential risks (credit, investment, and currency, etc.), as well as analysis strengths and weaknesses of the enterprise, its competitive positions. The characteristic features of the financial strategy of the enterprise are reflected. It is noted that the financial strategy is consistent with the overall strategy of the enterprise and is a factor in ensuring its effective functioning and financial development in the future. The overall strategy is based on taking into account the possibilities of increasing the competitive advantages of the enterprise. The financial strategy is aimed at ensuring self-financing of the enterprise, which can be achieved in the context of effective management of capital, assets, profits, investments and more. Thus, the formation of strategic goals is focused on the accumulation of capital of the enterprise, sufficient to finance its expanded reproduction The main stages of the process of development and formation of the financial strategy of the enterprise are substantiated. It is proved that the financial strategy is the guiding vector of enterprise management and its production and economic activity in the modern globalized, dynamic and competitive market environment. Prospects for further research are to justify the mechanism of formation and implementation of the financial strategy of the enterprise taking into account the situation and trends development of financial markets, as well as risk factors due to various transformation processes taking place in Ukraine today.
E-COMMERCE DEVELOPMENT: FOREIGN EXPERIENCE
Authors:   Simon Kuznets Kharkiv national university of economics, KOTELNIKOVA Iuliia
Published: February 2023

Modern economic processes and systems are subject to the influence of two of the most important modern processes: digitization and globalization. Digitalization is increasingly influencing all spheres of the economy and its individual segments. In particular, e-commerce has shown high growth rates in recent years. In the context of the digitalization of the economy, the technological component of this trade segment is being strengthened: new tools supporting artificial intelligence, big data analytics, automation of business processes are being introduced, and platform solutions are being developed. In parallel, the processes of integration and globalization of the economy stimulate the emergence of new types, forms of sale and distribution channels of goods on the global market. One of these forms of trade is electronic trade. Currently, e-commerce is one of the most dynamically developing segments of the trade sphere and the national economy in any country as a whole, which characterizes the impact of digital changes in modern life. Along with the popularization of e-commerce and changes in the consumption habits of the main groups of Internet consumers, e-commerce service providers provide professional services in all aspects of transactions, effectively reducing transaction costs, which encourages more and more autonomous traditional enterprises to participate in e-commerce by actively launching the Internet during transformation For modern companies, e-commerce is already a necessary advertising tool. Electronic commerce connects all links of the trade process with its participants (consumers, intermediaries, manufacturers, etc.) in a single chain, since it includes the need to adhere to the principles of standardization, automation of business processes, which as a result provides a high-quality level of information, reducing the costs of its participants and turning the whole process into a convenient means of promoting goods. E-commerce is based on the structure of traditional commerce, and the use of electronic networks adds flexibility to it. Using digital information in computer networks, e-commerce offers fundamentally new opportunities for doing business, for example, it facilitates the cooperation of business groups, improves relations with consumers, removes limitations in time and space, etc.
Fatiga laboral en personas que realizaron trabajo en casa en tiempos de confinamiento por covid-19
Authors: Rojas Castro Slendy Xiomara , Uribe Barrera Daniela Alejandra
Published: February 2023

El presente estudio tuvo como objetivo identificar la posible existencia de síntomas relacionados con la fatiga laboral en personas que se encontraban realizando trabajo desde casa a causa del confinamiento por COVID-19. Para esto, se utilizó una metodología cuantitativa con un enfoque descriptivo de corte transversal, los datos fueron recolectados por medio de una encuesta que se aplicó de manera virtual bajo consentimiento informado a 511 participantes que se encontraban en la modalidad de trabajo en casa. De acuerdo con los resultados se evidenció que el 47.7% experimentaron un nivel de fatiga medio, en dimensiones relacionadas con carga física, carga mental, efectos psicofisiológicos y percepción de cambios en las dinámicas de trabajo. Así mismo, se identificaron experiencias positivas en confinamiento tales como estar y compartir más tiempo con la familia y aspectos negativos en la salud de los trabajadores. En conclusión, se evidencia que hay síntomas asociados a las diferentes dimensiones, experimentados de manera regular por los participantes afectando la calidad de vida de los trabajadores a largo plazo.
Si el norte fuera sur, la identidad indígena en contextos universitarios
Authors: Hurtado Arrechea Juan David , Osorio Ospina Alejandro , Mora Gómez Miguel Ángel
Published: February 2023

La presente investigación pretende analizar la influencia que tiene en la construcción identitaria de los estudiantes de comunidades indígenas de la Universidad del Valle - Sede Palmira, el abandonar temporalmente sus territorios de origen. Bajo la técnica historia de vida, se realizará una serie de entrevistas semiestructuradas a estudiantes indígenas pertenecientes a la Universidad del Valle - Sede Palmira, y personas pertenecientes al contexto universitario (representantes estudiantiles, bienestar universitario, asuntos étnicos, etc.), analizados por medio del software de análisis de datos cualitativos Atlas Ti, bajo la estrategia de análisis de contenido, que permitirá evidenciar cuáles son los aspectos que más destacan en el discurso de los jóvenes estudiantes indígenas, que permitan evidenciar cuál ha sido la labor de esta en el apoyo a los estudiantes indígenas y cómo influye en la construcción identitaria. Puesto que es una investigación en curso, no se cuenta con suficiente información estructurada bajo los procesos pertinentes al trabajo para obtener una conclusión sólida, sin embargo, surgen en la actualidad ciertos resultados y conclusiones parciales para realizar una hipótesis del caso.
Narrativas frente a los impactos psicosociales en integrantes de la asociación de familiares y víctimas de desaparición forzada en Caquetá-Favidesc
Authors: Romero Sáenz Laura Camila , Cuellar Cuéllar Viviana Katherine
Published: February 2023

“Narrativas frente a los impactos psicosociales en integrantes de la asociación de familiares y víctimas de desaparición forzada en Caquetá- FAVIDESC” es un documento que pretende dar cuenta del fenómeno de la desaparición forzada, centrándose en la compleja situación que atraviesan los familiares que tienen seres queridos desaparecidos. Se indagará sobre los impactos psicosociales que genera dicho hecho victimizante de un familiar desaparecido. En este sentido, el estudio se enmarca en el enfoque cualitativo de tipo descriptivo y diseño narrativo, implementando la entrevista como instrumento de recolección de información. Se espera que el proyecto logre evidenciar las afectaciones del conflicto armado en personas que tienen seres queridos desaparecidos y pueda aportar para futuras investigaciones.
Collection of living diatom cultures of Limnological Institute: Trends and use potential
Authors: Zakharova Yu.R. ,   Limnological Institute, Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia, Volokitina N.A. ,   Limnological Institute, Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia, Bashenkhaeva M.V. ,   Limnological Institute, Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia, Petrova D.P. ,   Limnological Institute, Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia, Likhoshway Ye.V. ,   Limnological Institute, Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia
Published: February 2023

Abstract. Microalgae culture collections enable the practical use of the products of their metabolism and provide an overview of the morphological, genetic and physiological diversity known in nature. However, despite the fact that diatoms are a unique object, a little number of species is maintained in culture in world collections compared to their huge diversity. The Department of Cell Ultrastructure of the Limnological Institute of the Siberian Branch of the Russian Academy of Sciences (LIN SB RAS) has created a collection of monoclonal cultures of diatoms isolated from different regions of Lake Baikal and other water bodies. Currently, the collection is represented by 144 strains of planktonic and benthic diatoms belonging to 20 species. Regularly reseeded cultures are used to solve a number of problems related to ecology, taxonomy, cell biology, molecular genetic research, as well as for use in biotechnology.
Length weight relationships of Baikal oilfish (Cottoidei: Comephorus)
Authors: Anoshko P.N. ,   Limnological Institute of the Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia, Makarov M.M. ,   Limnological Institute of the Siberian Branch of the Russian Academy of Sciences, 3 Ulan-Batorskaya Str., Irkutsk, 664033, Russia
Published: February 2023

Abstract. The paper presents the length-weight relationship (LWR) for Comephorus dybowskii Korotneff, 1904 (W=6.63*SL3.59 (R2=0.99)) and for Comephorus baikalensis (Pallas, 1776) (W=7.13*SL3.14 (R2=0.98)). The analysis is based on measurements of individuals caught in feeding season in 2022: C. dybowskii (401 samples) and C. baikalensis (189 samples). The urgency of the research is determined by the necessity to obtain the LWR ratio to enhance the accuracy of resource studies using remote methods. Significant positive allometry of weight is shown for both fish species. It is assumed that the differences between LWR ratios in oilfish are a consequence of the adaptation of these species to a life in the pelagic zone.