bluuebunny/crossref_metadata_2025 huggingface dataset:
MARKETING APPROACHES TO ANALYSIS OF MACROENVIRONMENTAL FACTORS IN A CONTEXT OF ECONOMIC SECURITY OF BUSINESS STRATEGIES OF TOURISM INDUSTRY ENTERPRISES
Authors:   Khmelnytskyi National University, STADNYK V. , HOLOVCHUK J. ,   Vinnytsia Institute of Trade and Economics  of  KNUTE
Published: January 2025

A distinctive feature of the business environment in the context of increasing information technology capabilities is the high volatility of processes occurring in the field of exchange of goods and resources. This also applies to businesses in the tourism industry. Because modern information space and information processing technologies make it possible to significantly reduce information asymmetry in the industry, which, given the information limitations of most potential consumers of tourist services, has always been a major advantage of tour operators, giving them the opportunity to offer attractive tourist products for group holidays. Socio-economic development of society shapes new needs of consumers of tourism products and develops ways to meet them. And, with free access to information, popular tours are quickly copied by others and cease to provide entrepreneurial income. This requires the management of tourism enterprises to constantly monitor the business environment, its comprehensive marketing analysis - to find new opportunities and ways to work with clients and partners, which could form and develop competitive advantages and ensure the enterprise competitiveness in the strategic period. Employees of tourism enterprises should use the appropriate tools and technologies to obtain the necessary and reliable information about the environment of tourists - on all routes and their participants, which shape the micro-environment of business processes and affect their efficiency. The stable functioning of an enterprise in a competitive environment depends on the ability of management to foresee and minimize risks, caused by the change of economic positions of participants of the goods and services exchange processes. Those risks grow while the business expands, its’ business processes diversify and, the number of its’ partners increases. Such tendencies are now more and more evident in tourism industry, where the partnership has become international. This has increased the number of risk factors, that can interfere with successful implementation of chosen business strategy, and even be a threat to economic security of an enterprise. It’s noted, that the task of minimization of such risks lies in the area of marketing, which is limited by the analysis of information about the state and behavior of target consumer groups, present on the market, in order to define the ways of improving the methods of fulfilling their needs. It has been proven that within partner networks, the marketing approach is worth implementing for the analysis of macroenvironment, the factors of which influence on economic behavior of partners. The tasks of marketing in this analysis during the work with consumers and partners, while keeping the accepted level of economic security, have been pointed out.
MARKETING RESEARCH OF COMPETITION POSITION OF TRADE ENTERPRISES
Authors: HAVENKO M. , ORLOV O. ,   Khmelnytskyi National University
Published: January 2025

Marketing research in an information economy environment plays a significant role for all business entities. Management decisions should be based on information gathered in the course of marketing research. In modern conditions, trading companies operate in a highly competitive environment, so they have to experience in their own experience the impact of market relations on the features of their activities and take the necessary measures to adapt to them. In a market economy, the buyer of goods or services is the master of the situation. In the article the urgency of the need for market research as a major source of reliable information, reveals the concept and role of market research in the retail trade as well as the main methods used for detailed market research and trends on it. The necessity of using marketing research as the main source of reliable information was updated, the concept and role of marketing research in retail trade, as well as the basic methods used for a detailed study of the market and its trends, were revealed. The process of forming a system for evaluating the competitive position of a retail enterprise is proposed. The rating of the competitive potential of the retail trade enterprises of Vinnitsa has been completed. The efficiency of managing the competitive position of retail stationery enterprises has been calculated.
BLOGGERS RESOLVE: INFLUENCER MARKETING IN ACTION
Authors: GVOZDECKA I. , GODOVANIUK N. ,   Khmelnytskyi National University
Published: January 2025

Revealing Internet marketing as a current trend in the field of advertising, marketing. The main difference between influencer marketing and classic «star advertising» is that the former looks more organic and unobtrusive, with the main advantage being the trust of the target audience. The undoubted advantage of this format of promotion is the accurate broadcast of the advertising message, the right associations, reaching the right audience. The disadvantage of product placement is that the product itself is not given enough attention. Today, it is bloggers who are on the cutting edge of influencer marketing - and, judging by the trends, the situation will not change in the near future. Working with the thought leader, the brand implements several marketing mechanisms: silver-effect, reaching the right audience, need a tone, confidential communication, long-term action, integrated approach. Influencer Marketing, on the other hand, is becoming more relevant in digital format, allowing you to effectively build communication with your target audience and attract new ones. It empowers people to explore the brand on their own, just pushing in the right direction. The tendencies to development and influence on the target audience are defined as a result of service inflation in forming the brand image. Traditional marketing has become obsolete because of the central credibility of potential buyers who are increasingly critical of TV advertising, but more effectively trusting the «voice of the leader».
PROBLEMS FORMATION THE HUMAN RESOURCES OF UKRAINE HOTEL INDUSTRY
Authors:   Khmelnytskyi National University, DAVYDOVA O.
Published: January 2025

The hospitality industry, which employs millions of people who serve the ever-increasing flow of tourists, is the particular importance in the development of the global economy, working in tourism firms, hotels, catering, cultural and recreational organizations, advertising and security agencies, transport and security agencies. The active development of the hotel complex, the significant increase in the number of hotel, restaurant and tourist enterprises, the growing needs for human resources with optimal quantitative and qualitative indicators, accounting for demographic factors are forcing us to take a new look at the problems of formation and development the personnel potential of the hotel complex. Given the gradual integration into the world community, the development of the human resources enterprises in Ukraine and the general further tendency towards convergence of socio-economic systems different countries not only make it possible to improve competitive positions in the domestic and world markets of goods and services, but are an indispensable condition for its existence. The exercise by each citizen of the state of their rights to work and a decent life. The personnel system of the hotel industry in Ukraine is at the stage of formation and requires considerable efforts to harmonize quantitative and qualitative (bachelor, master) levels of training of new specialists with the needs of hotel enterprises.
ACCENTUATION ON THE ROLE OF MARKETING IN THE MANAGEMENT OF TOURISM ENTERPRISE IN A CONTEXT OF ITS’ COMPETITIVENESS
Authors: STADNYK V. , HRYZOVSKA L. ,   Khmelnytskyi National University
Published: January 2025

Competitiveness of tourism enterprises in a global economic environment is determined by their ability to diversify the ways of raising and forming consumer value their products and services. The meaning of ‘consumer value’ was defined in a context of the tourism industry products and services. It was noted, that the ability of an enterprise to grow and develop depends on the level of attractiveness of its’ products or services to potential customers. It was shown that, taking into account the conditions above, the key role in the system of management of tourism enterprises should play the function of marketing, because it does not only define the components of consumer value, but also has influence on their formation. The features of a tourism industry service were pointed out from the perspective of their influence on consumer value of an enterprise. The targets of tourism management in a context of main subjects of economic relations were formulated, taking into account the specificity of tourism as a type of economic activity. The problems of effective management were correlated with the specificity of the domain. Were shown the possibilities of marketing of solving those problems. It was pointed out, that the marketing tools for interaction with the market should be integrated to tourism management on all levels. The types of marketing, which can be used by tourism enterprises depending on the tasks, defined by their activity on the chosen segment of the market, were outlined. It was pointed out that it is necessary to use them for exploring the ways of development of the recreational potential of the region.
Pengaruh Digital Marketing Terhadap Performa Penjualan Kaos Otentik
Authors: Zhona Ardana Ferdinand , Nuryulia Praswati Aflit
Published: January 2025

Studi ini dilakukan untuk mengevaluasi bagaimana digital marketing capability, innovationcapability, dan creativity marketing capability terhadap performance mempengaruhi kinerja. Ini adalah jenis penelitian kuantitatif. Pedagang kaos asli di Wilayah Telaga Sarangan adalah subjek penelitian ini.. Sampel yang didapat sebanyak 93 responden yang merupakan pedagang kaos otentik. Jumlah data yang digunakan berupa data utama, yang berasal dari para responden yang telah mengisi jawaban melalui kuesioner yang telah disebarkan.. pengolahan informasi respondeni menggunakan analisis Model Equation Structural-Partial Least Square (SEM-PLS). (1) Hasil studi terbukti bahwa Digital Marketing Capability memberikan efek positif dan signifikan pada Performance. (2) Innovation Capability memberikan efek negatif dan tidak signifikan terhadap Perfromance. (3) Creativity MarketingCapability memberikan efek positif dan signifikan terhadap Performance.
Pengaruh Financial Knowledge dan Financial Attitude pada Financial Behavior dengan Financial Capability sebagai variabel Intervening pada Guru SMK Muhammadiyah di Kabuapten Banyuwangi
Authors: Sarbini Sri , Martini Ni Nyoman Putu , Susbiyani Arik
Published: January 2025

This research aims to find out the influence of Financial Knowledge and Financial Attitude on Financial Behavior with Financial Capability as an Intervening Variable for Muhammadiyah Vocational School Teachers in Banyuwangi Regency. The approach used in this research is a quantitative approach, the type of quantitative research used in this research is explanatory research. The population is 121 teachers so this population number is also used as a sample size so that this research is a census research. The statistical test tool used is WarpLS 7.0. The results of this research are that Financial Knowledge and Financial Attitude towards Financial Behavior with Financial Capability as an Intervening Variable for Muhammadiyah Vocational School Teachers in Banyuwangi Regency have a positive and significant influence, both direct and indirect
Analisis Penetapan Tarif Air Minum Berdasarkan Metode Full Cost Recovery Perumda Air Minum Tirta Bangun – Kulon Progo
Authors: Tatik  , Eka Fariski Resa
Published: January 2025

The determination of water tariffs is crucial for the sustainability of the Regional Water Company (Perumda). This sustainability, in turn, will impact the adequacy and service provision of drinking water for the community. This study aims to analyze the drinking water tariff using a qualitative approach. Perumda Water Company Tirta Binangun implements a full cost recovery policy to determine the value of the drinking water tariff. The calculation of the drinking water tariff by Perumda Water Company Tirta Binangun has followed the Regulation of the Ministry of Home Affairs of the Republic of Indonesia No. 71 of 2016 concerning the Calculation of Drinking Water Tariffs, but the percentage of drinking water loss
at 23.45% still exceeds the regulation, which is set at 20%.
Quranic TQM Philosophies and Principles: The Basis of an Islamic Welfare State
Authors: Khan Nawar
Published: January 2025

The purpose of this research study is to establish the relationship, precedence order, and scope and application comparison between the Modern TQM knowledge as so-called by the modern societies of the world and the already existing Quranic TQM wisdom to bridge the gap among different religions and schools of thought.The terms modern, latest, and advanced philosophies, principles, and terminologies are continuously being coined in literature around the world across every field of business, socio-cultural, and economics, etc. CQI philosophy is the basic essence of the Modern TQM. Modern TQM is bound to a company’ business and focuses mainly on the profit generation. The Quranic TQM philosophies and principles encompass life and living in total (mindset, spiritual, religious, cultural, social, economic, and physical etc) here and in the hereafter, rather than being confined to business concerns only. Hence, its main focus is the welfare and well-being of the society and humanity. The aim for this research is to fill the gap that exists between the holistic Quranic TQM knowledge base and the Modern TQM knowledge and scientific exploration. Filling the gap mean to establish its relationship, the precedence order, size of scope and then compare the two TQM. An exploratory and qualitative research methodology is used to study, identify, analyze, and discuss the traces of the relationship, precedence order, scope and application comparison of the modern TQM philosophies and principles with Quranic TQM philosophies and principles of divine knowledge.
Défice de vitamina B12 em diabéticos sob metformina: um estudo transversal
Authors:   ULS Almada/Seixal, Amaral Joana , Pacheco Ana ,   ULS Almada/Seixal, Sousa Eduardo ,   ULS Almada/Seixal, Figueiredo Mariana ,   ULS Almada/Seixal, Ornelas Mónica ,   ULS Almada/Seixal
Published: January 2025

Introdução: A diabetes mellitus tipo 2 afeta cerca de 13,3% dos portugueses. A metformina foi durante muitos anos considerada a primeira linha farmacológica na diabetes, continuando atualmente recomendada em diabéticos sem comorbidades cardiorrenais. Até 30% dos diabéticos sob metformina apresentam défice de vitamina B12, que pode manifestar-se como neuropatia potencialmente irreversível, mimetizando a neuropatia diabética. O doseamento periódico de vitamina B12 encontra-se recomendado em várias fontes bibliográficas, não sendo, porém, consensual a sua metodologia.

Objetivos: Identificar a prevalência de deficiência de vitamina B12 em diabéticos sob metformina e a sua relação com outras variáveis, visando reduzir comorbidades evitáveis e contribuir para o desenvolvimento de diretrizes médicas e terapêuticas mais precisas.

Métodos: Este trabalho consiste num estudo transversal. Em sessão clínica sensibilizou-se a equipa médica de uma unidade de saúde familiar para o doseamento da vitamina B12 nos utentes diabéticos sob metformina. Critérios de inclusão: adultos com diagnóstico de diabetes mellitus tipo 2 sob tratamento com metformina. Critérios de exclusão: história de cirurgia bariátrica, diagnóstico de anemia perniciosa e diagnóstico de síndroma malabsortivo. Variáveis analisadas: doseamento de vitamina B12, proporção de défice, sintomatologia, duração do tratamento com metformina, dose de metformina utilizada, terapia simultânea com inibidores da bomba de protões e diagnóstico concomitante de hipotiroidismo.

Resultados: Ao longo de 20 meses foram solicitados doseamentos de vitamina B12 a 362 diabéticos sob metformina. Destes, 58 diabéticos (18,02%) apresentaram défice e apenas seis utentes com défice de B12 apresentaram sintomas. Todos os indivíduos com défice encontravam-se sob metformina há seis ou mais anos e a dose de metformina mais utilizada na população com défice foi de 2000mg/dia.

Conclusões: Este doseamento periódico permite a correção precoce de possíveis défices e evita as suas consequências, como o desenvolvimento de uma neuropatia potencialmente irreversível em utentes diabéticos, população já dotada de grande fragilidade.
COVID-19 and COPD: how it impacted primary healthcare indicators and what can we learn from it
Authors:   Médico de Medicina Geral e Familiar, Ferreira Clara Pinto , Vicente Cláudia ,   Médico de Medicina Geral e Familiar, Castro Daniel ,   Médico de Medicina Geral e Familiar, Silva Eurico ,   Médico de Medicina Geral e Familiar, Mendes Guilherme ,   Médico de Medicina Geral e Familiar, Ramires João ,   Médico de Medicina Geral e Familiar, Alves Luís ,   Médico de Medicina Geral e Familiar, Cruz Margarida ,   Médico de Medicina Geral e Familiar, Barbosa Maria João ,   Médico de Medicina Geral e Familiar, Prudente Mariana ,   Médico de Medicina Geral e Familiar, Pina Nuno ,   Médico de Medicina Geral e Familiar, Fonte Pedro ,   Médico de Medicina Geral e Familiar, Oliveira Rui ,   Médico de Medicina Geral e Familiar
Published: January 2025

Introduction: The COVID-19 pandemic brought challenges and difficulties that impacted the healthcare system, namely the routine management and diagnosis of chronic obstructive pulmonary disease (COPD) at primary healthcare (PHC) units.

Objectives: To reflect on the impact of the COVID-19 pandemic on COPD management at PHC.

Methods: We analyzed the publicly available COPD indicators, considering monthly data between Dec/2018 and Feb/2020 (pre-pandemic), Mar/2020, and Jun/2021 (pandemic), and Jul/2021 and Sep/2022 (post-general population vaccination against COVID-19).

Results: Before the pandemic, there was a growing number of COPD patients in PHC, which reversed after the beginning of the pandemic and remained until the end of 2020. A fast increase was observed during 2021, with a significant decrease in early 2022, coincident with the new pandemic peak. This indicator was stabilizing to values slightly lower than before the COVID-19 pandemic. The eligibility of COPD patients for priority COVID-19 vaccination could have led to an increased COPD codification in PHC. However, the proportion of patients with COPD and FEV1 in the previous three years decreased. The COPD and FEV1 indicators were rising after the last most significant peak of cases in Jan-Feb/2022 but in Sep/2022 were not yet reaching pre-pandemic values. In Sep/2021, 47.1% of PHC patients had a registry of at least one surveillance consultation. Only half of PHC patients (51.3%) had a registry one year later.

Conclusions: The analysis of the COPD indicators confirmed the significant impact of COVID-19 on COPD management at PHC. The restrictions of patients’ visits and difficulty in conducting spirometry limited diagnostic opportunities; on the other hand, the pandemic increased population awareness of vaccination and respiratory diseases. Beyond this analysis’s primary objective, these results led us to become aware of the need to better identify, follow, and manage COPD patients.
Pronação dolorosa na criança ou algo mais? Relato de caso
Authors:   Centro Saúde de Santo António, Basílio Andreia Sofia , Freitas Catarina de ,   Centro Saúde de Santo António, Chaves Carolina T. ,   Centro Saúde de Santo António
Published: January 2025

Introdução: A subluxação da cabeça do rádio é um diagnóstico comum. Apesar do seu diagnóstico ser clínico importa excluir causas mais raras e graves.

Descrição do caso: Criança de dois anos, sexo masculino, saudável, trazida ao médico de família (MF) por queixas álgicas no cotovelo direito de início súbito há quatro dias, sem trauma associado. Objetivamente verificou-se dor à palpação e na mobilização, com posição antiálgica em flexão e adução do cotovelo. Foi encaminhado ao serviço de urgência (SU), onde foi realizada a manobra de flexão-supinação. À alta, a criança apresentava mobilidade completa e ativa do membro e foi prescrita analgesia. Após 10 dias manteve as queixas álgicas com defesa à mobilização, sem sinais inflamatórios locais. Após nova observação por MF foi encaminhada ao SU, onde realizou exames de imagem e estudo analítico, constatando-se a presença de lesão lítica no osso cubital com expansão da cortical e perda da delimitação da mesma. Admitiu-se o diagnóstico de histiocitose de células de Langerhans (HCL) – granuloma eosinófilo (GE).

Comentário: A impressão diagnóstica inicial foi dirigida à hipótese mais provável. Na marcha diagnóstica revelou-se um diagnóstico raro: HCL. A abordagem diagnóstica e a tomada de decisão do MF são determinadas pela prevalência e incidência da doença na comunidade. Realça-se que a persistência de sintomas deve promover investigação mais pormenorizada, considerando os diagnósticos diferenciais.
Agradecimento a Revisores 2024
Authors:   Médico de Medicina Geral e Familiar, Santos Paulo
Published: January 2025

Agradecimento a Revisores 2024
Designing the content of specialized technology education in high school
Authors:   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Tarara Anatolii , Machacha Tetiana ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Tutashynskyi Vasyl ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Vdovchenko Viktor ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine
Published: January 2025

The monograph explores the theoretical and methodological foundations of designing the content of specialized technology education in high school. The peculiarities of designing the content of specializations in the technological profile of high school students on the developed scientific basis are considered in detail, the results of designing the structure and content of curricula of specializations that belong to the priority areas of innovation in Ukraine are presented. A methodological system for the implementation of the content of specializations in the technological profile of education (forms and methods of content implementation, pedagogical technologies of specialized education, etc.) The monograph is intended for scientists, methodologists, technology teachers and students of pedagogical higher education institutions.
Methodological principles for implementing the content of technological education in grades 5-6
Authors:   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Tarara Anatolii , Machacha Tetiana ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Tutashynskyi Vasyl ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Vdovchenko Viktor ,   Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine
Published: January 2025

The methodological manual "Methodological principles for implementing the content of technological education in grades 5-6" is the result of applied pedagogical research conducted by the Department of Technological Education of the Institute of Pedagogy of the National Academy of Sciences of Ukraine during 2021-2022. The manual reveals the tasks, principles, forms, methods and means of implementing the content of technological education in grades 5-6, and provides answers to current questions regarding the scientific substantiation of the content and study of the subject "Technology" in the New Ukrainian School. The methodological manual is intended for technology teachers, methodologists of postgraduate pedagogical education institutions, graduate students and students of pedagogical universities.
Analytical Report "The main results of the scientific and pedagogical project of the All-Ukrainian level" Development of civic competence of students (November 2018-June 2023) "
Authors:   The Institute of Pedagogy of the National Academy of Pedagogical Sciences of Ukraine, Remekh Tetiana
Published: January 2025

The analytical report presents the main results of the scientific and pedagogical project of the All-Ukrainian level "Development of students' civic competence". The report is based on the analysis of surveys, questionnaires, and interviews conducted with students and teachers from experimental educational institutions, descriptions of the project's stages, data from other contemporary studies, and more. Recommendations are proposed based on the summarized project results for educational stakeholders to support the formation and development of all components of civic competence as a key skill in students.
For educational policy developers, teachers, parents, methodologists of postgraduate pedagogical education.
Legislación sobre pérdida y desperdicio de alimentos en Chile y la UE: un análisis comparativo.
Authors: Durán-Sandoval Daniel Jesús , Durán-Romero Gemma
Published: January 2025

Este artículo tiene como objetivo principal comparar la legislación chilena y europea relacionadas con pérdida y desperdicio de alimentos (PDA) con el fin de extraer lecciones de política pública. La metodología utilizada incluye una revisión de literatura de la PDA y un análisis DAFO de la legislación en ambos países. Los resultados muestran que a pesar de que Chile comenzó a abordar el problema aún quedan varios retos por enfrentar. Primero, las iniciativas y la legislación aún están muy fragmentadas y descoordinadas. Segundo, todavía faltan iniciativas que aborden el problema en una amplia gama de productos. Finalmente, hay una falta de información estadística sobre la PDA. Esto muestra que aún hay espacio para aprender de la legislación europea. Los resultados de esta investigación pueden aportar una línea base más precisa para el diseño de políticas públicas y estrategias relacionadas con la PDA y los Objetivos de Desarrollo Sostenible (ODS) correspondientes.
Transformación social y resiliencia en Senegal
Authors: Lorenzo Castellanos Antonio
Published: January 2025

Este artículo realiza una exhaustiva cartografía de las Organizaciones de la Sociedad Civil (OSC) que han emergido en los últimos 30 años en defensa de los derechos de las personas LGTBIQ+ en Senegal. Estas entidades desempeñan un papel crucial al proporcionar apoyo, fomentar la sensibilización y abogar por cambios legislativos. No obstante, la actual situación de las personas LGTBIQ+ se caracteriza por la persistencia de episodios de discriminación y violencia. Enraizada en normas culturales y religiosas, la sociedad senegalesa refleja una actitud conservadora, considerando la homosexualidad cmo un tabú. A pesar de la ratificación de instrumentos internacionales de derechos humanos, la legislación vigente penaliza las relaciones entre personas del mismo sexo, y la falta de voluntad política obstaculiza las reformas. Aunque se han logrado avances, el artículo subraya la necesidad continua de educación y diálogo para propiciar cambios más profundos hacia la igualdad y aceptación en este contexto desafiante.
ANALYSIS OF SMART CITY INITIATIVES TO SUPPORT ENVIRONMENTAL SUSTAINABILITY IN ASIA
Authors: Junaidi Wendy
Published: January 2025

This study aims to provide strategic insights into implementing smart city initiatives to support environmental sustainability, enabling local governments in developing countries to manage the complexity of smart cities through the Internet of Things (IoT) technology. The study focuses on several smart city cases in Asia, including Jakarta (Indonesia), Da Nang (Vietnam), Tokyo (Japan), and Lusail (Qatar). It utilizes in-depth interviews with IT vendor management and business consultants involved in smart city projects, along with a review of government documentation. Findings identify planning phases, partnerships, technology selection, implementation, and evaluation as key priorities. Smart city initiatives transform targeted areas or even entire cities, thus requiring collaboration among local governments, technology providers, academics, and citizens for successful implementation. Governments need to adjust regulatory frameworks, including data ownership, environmental standards, and security. The private sector should stay updated on regulatory developments to ensure compliance before market entry.
PERAN DIFERENSIASI PRODUK DAN BUKTI FISIK DALAM MENINGKATKAN KEPUASAN PELANGGAN
Authors: Kristian Aditya Dame , Astra Terenggana Candra
Published: January 2025

This study aims to analyze the impact of product differentiation and physical evidence on customer satisfaction at Bean Spot, a coffee shop located in Palembang City. Product differentiation includes innovation in coffee flavor variations, while physical evidence encompasses elements that shape the ambiance and comfort at the venue, such as layout design, facilities, and cleanliness. This research employs a quantitative approach, with primary data gathered from 107 respondents who have consumed Bean Spot products at least twice. Data analysis was performed using SPSS version 25. The findings indicate that both product differentiation and physical evidence have a positive and significant impact on customer satisfaction. These results emphasize that product innovation and a comfortable physical environment play essential roles in enhancing customer satisfaction and loyalty. This study is beneficial for Bean Spot’s management in developing more effective marketing strategies and can serve as a reference for other coffee shops aiming to strengthen competitiveness through innovation and improved customer experience.
Pemberdayaan Wanita Di Wilayah Gumukbagu dalam Pengolahan Sampah Anorganik Tutup Botol Bekas
Authors: Nida’ Al Adzkia  , Maharani Ariq Dewi
Published: January 2025

Sampah merupakan permasalahan yang menjadi perhatian seiring dan meningkat seiring dengan pertumbuhan penduduk yang semakin meningkat. Kegiatan pemberdayaan wanita di RT/RW 01/19 Wilayah Lingkungan Gumukbagu Kelurahan Tegal Besar Kecamatan Kaliwates Kabupaten Jember dilakukan untuk membantu menyelesaikan persoalan tentang sampah. Wilayah tersebut merupakan wilayah yang masyarakatnya kurang memiliki perhatian akan persoalan sampah. Masyarakat memiliki presepsi bahwa sampah tidak memiliki manfaat. Salah satu alternatif solusi untuk menyelesaikan permasalahan tersebut adalah dengan melakukan pelatihan pengelolaan sampah, yaitu pelatihan pengelolaan sampah anorganik tutup botol bekas menjadi kerajinan tas. Metode pelaksanaan kegiatan terdiri dari persiapan, sosialisasi, pelaksanaan, dan evaluasi. Pelaksanaan kegiatan telah berjalan dengan baik, meskipun pada pelaksanaannya memiliki keterbatasan waktu. Hasil pelaksanaan kegiatan pengabdian ini mampu memberikan manfaat bagi peserta untuk mengurangi limbah rumah tangga, menjadi sumber pendapatan tambahan, mengurangi pengeluaran untuk pembuangan sampah, dan lain sebagainya. Selain itu, pemerintah pun dapat memperoleh manfaat dalam jangka panjang nantinya, seperti pengurangan timbunan sampah, lingkungan yang lestari, dan penyelesaian persoalan sampah lainnya.
Pengembangan Profil Bumdesa Dengan Penerapan Tourism Village Digitalization Profile
Authors: Asmandani Venantya , Puspita Yeni , Wicaksono Galih Wicaksono
Published: January 2025

Pengembangan BUMDesa saat ini membutuhkan cara yang lebih efektif dan efisien akan informasi potensi yang dimiliki oleh desa salah satunya dalam bentuk promosi berbasis online (digital). Selama ini keberadaan BUMDesa dipublikasikan melalui website yang tergabung dengan website Pemerintah Desa Sidomulyo dan belum memiliki platform-platform media sosial BUMDesa Sidomulyo. Kegiatan pengabdian ini menggunakan 3 tahapan. Tahap yang pertama adalah Pra-Pelaksanaan yaitu tim pengabdian mengumpulkan data serta menganalisa permasalahan BUMDesa untuk selanjutnya digunakan mendesain website milik mereka, tahap kedua adalah Pelaksanaan yaitu kegiatan pembuatan website serta platform-platform berbagai media sosial. tahapan terakhir  adalah pasca-pelaksanaan yaitu tim pengabdian memberikan pelatihan berupa mekanisme pengelolaan website dan platform-platform media sosial. Hasil dari kegiatan pengabdian ini adalah pembuatan desain profil desa wisata berbasis digital melalui penerapan tourism village digitalization profile dengan terbentuknya website BUMDesa Bahagia Sidomulyo dan pembuatan platform-platform media sosial seperti Facebook, Instagram dan Tiktok. Sehingga dapat mempromosikan wisata pedesaan yang berada di bawah naungan BUMDesa Bahagia Sidomulyo dan dapat meningkatkan pendapatan asli desa dan perekonomian desa.
Pendidikan Dan Pelatihan Pembuatan Yogurt Dan Pijat Bayi Dan Balita Oleh Kader Kecamatan Sukorambi
Authors: Fitrianingtyas Rizki , Mauludiyah Zaida , Tripuspitasari Dini Eka
Published: January 2025

Malnutrisi pada anak masih merupakan masalah kesehatan masyarakat yang krusial dan masih menjadi masalah secara global, terutama di negara-negara berkembang. Kekurangan gizi pada masa kanak-kanak secara langsung terkait dengan perkembangan kognitif dan pertumbuhan fisik masa kanak-kanak dan muncul sebagai salah satu faktor risiko tunggal terkuat untuk mortalitas dan morbiditas neonatal dini. Peran tenaga kesehatan masyarakat sebagai promotor dalam mempromosikan kesehatan sangat penting dalam upaya pemberian edukasi kepada masyarakat tentang upaya peningkatan asupan gizi anak dengan pengolahan bahan pangan , pijat bayi untuk penanggulangan stunting. Tujuan dari pengabdian ini adalah memperdayakan perempuan dalam hal ini kader untuk membantu mengurangi angka stunting dengan memberikan Pendidikan dan pelatihan untuk pemanfaatan susu menjadi yogurt sehingga lebih disukai oleh balita. Selain itu juga memberikan pelatihan pijat bayi dan balita sehingga bisa meningkatkan derajat Kesehatan bayi dan balita. Metode dalam pengabdian ini adalah Presentasi/Ceramah dan demontrasi. Hasil dalam pengabdian ini dalam pemberdayaan masyarakat dengan memberikan Pendidikan dan pelatihan terhadap kader dan masyarakat memberikan dampak yang baik untuk pengetahuan dan penerapan pijat bayi pada balita untuk menstimulasi perkembangan bayi dan balita. Selain itu juga pelatihan Pengolahan susu menjadi Yogurt bisa digunakan untuk makanan tambahan pada balita di Posyandu di Desa Sukorambi.
Pojok Literasi Perempuan sebagai Program Pemberdayaan Masyarakat RW 04 Dalam Upaya membangun Desa Cerdas di Desa Cikidang Lembang
Authors: Rengganis Hanggita Putri Ayu , Hidayah Susi Oktavia , Nurjamilah Nurjamilah
Published: January 2025

Pojok Literasi Perempuan adalah program inovatif yang diinisiasi melalui Program Penguatan Kapasitas Organisasi Mahasiswa (PPK ORMAWA) dengan fokus pada pemberdayaan gender di Desa Cikidang. Tujuan dari program ini adalah untuk meningkatkan akses perempuan terhadap pendidikan dan teknologi, serta memberdayakan mereka dengan pengetahuan tentang Kesehatan reproduksi, parenting dan literasi keuangan digital. Untuk mengatasi masalah ini, metode yang diterapkan adalah penyelenggaraan berbagai kegiatan edukatif dan pelatihan berbasis literasi yang melibatkan generasi muda dan ibu rumah tangga secara aktif. Kegiatan yang dilaksanakan meliputi seminar kesehatan reproduksi, workshop keuangan digital, serta pelatihan parenting berbasis teknologi. Hasil dari pengabdian ini menunjukkan peningkatan pengetahuan peserta terkait literasi digital, kesadaran akan pentingnya pendidikan, serta kemampuan memanfaatkan teknologi secara optimal untuk kehidupan sehari-hari. Program ini berhasil mematahkan beberapa mitos yang selama ini menjadi penghambat kemajuan perempuan desa dan diharapkan dapat diadaptasi di komunitas lain
Priroda i osnovne karakteristike obrazovanja na daljinu
Authors: Maksimović Nevena
Published: January 2025

The paper analyzes the development and application of distance learning as a modern educational model that uses information and communication technologies. It presents the stages of this model's development, from correspondence learning to modern online platforms. It describes different forms of distance learning, their challenges and advantages, and the impact of the COVID-19 pandemic on increasing the application of this model. The paper highlights the importance of distance learning in improving the quality of education and adapting it to the individual needs of students.
A Study of Cyber-Attacks on Healthcare Sector in the US during Covid-19 and Post Covid-19 Periods: Some Lessons Learnt
Authors: Premanand Narasimhan  , Dr.N.Kala
Published: January 2025

Cybercriminals are jumping to utilize the pandemonium and confusion about this unprecedented epidemic to spread a “virus” in the digital realm for their nefarious purposes. Cybercriminals use emergencies such as 2019-nCov to get people to make decisions quickly. Adversaries are keenly aware of these challenges and the opportunities for abusing this situation to their advantage, spreading the virus under the guise of SARS-CoV-2 (COVID-19), causing an “online infection” of millions. Prolific and opportunistic criminal syndicates have taken advantage of the Covid 19 coronavirus pandemic to launch a variety of cyber-attacks which is staggering in the health care sector. Such attacks are complex and co-ordinated. This has resulted in widespread disruption in the health care sector. National and international regulatory bodies have emphasized that the health care sector needs to protect themselves from cyber-attacks considering the fact that the criminal syndicates capitalize the vulnerabilities in the health care sector. This paper focuses on the identification of different cyber-attacks that have targeted the health care sector during covid and post-covid scenarios. This paper also discusses the type of entity, type of breach, number of individuals affected, location of the attack and state-wide health care sector being affected. This paper further identifies the lessons to be learnt in order to protect the resources from future attacks.
Administrative Issues and Challenges Faced by Higher Education Institutions (HEIs)
Authors: Mr. Sanjay Damor  , Dr. Jigar V Patel
Published: January 2025

Higher Education Institutions (HEIs) play a crucial role in the development of any nation by contributing to the workforce, knowledge economy, and social transformation. In India, as in many other countries, HEIs face numerous administrative challenges that hinder their ability to achieve academic excellence, innovation, and organizational efficiency. These challenges include complex governance structures, inadequate funding, political interference, rigid regulatory frameworks, and a lack of autonomy. This paper explores the primary administrative issues faced by HEIs in India, analyses the causes of these challenges, and offers potential solutions for creating a more effective and autonomous administrative framework within these institutions.
Relación calidad directiva-productividad. Fundamentos teóricos para su análisis
Authors: Samá Muño Darian , Zenea Montejo Mercedes Leonarda
Published: January 2025

This work focuses on a problem insufficiently addressed within the framework of management research. In it, the main theoretical foundations that govern the relationship between managerial quality and productivity were synthesized. The study of these foundations focused on the critical analysis of the scientific literature consulted and the declaration of the main theoretical positions assumed, giving a perspective, insufficiently visualized, from the perspective of the managerial action and its impact on the results, identifying the need of the relationship between these variables. Its objective is to analyze the conceptual theoretical basis that supports the relationship between managerial quality and productivity. For its construction, theoretical research methods were used such as the analytical - synthetic, in the construction of the theoretical referential framework, as well as the inductive - deductive, which made it possible to determine the specificities of each concept analyzed. Among its main conclusions, it stands out that managerial quality has become a strategic competitive advantage, which makes a difference and guarantees or hinders business success.
Estudio de mercado respecto a la demanda de etanol derivado de la papa como materia prima para la producción de bienes en las actividades farmacéutica, desinfección, licorera y cosmética en la ciudad de Tulcán
Authors: Coral Erazo Mike Joffre , Malquín Vera Sonia Marilú , Lugmaña Martínez Jonathan Javier
Published: January 2025

The present article aims to develop a market study regarding the demand for ethanol derived from potatoes as a raw material for the production of goods in the pharmaceutical, disinfection, liquor, and cosmetic activities in the city of Tulcán in 2022. A mixed research approach was used, with a non-experimental, cross-sectional research level, field research type, and descriptive, explanatory research level. Regarding the results, it can be indicated that the supply of ethanol comes directly from other provinces of the country to the establishments that require the raw material. Finally, it can be concluded that the production of ethyl alcohol based on potato derivatives is a feasible alternative to promote innovation, high-quality raw materials produced in the area, which will boost the first and second-level market in the business value chain.
INFRASTRUCTURE OF STARTUPS’ VENTURE FINANCING
Authors:   Kyiv National Economic University named after Vadym Hetman, Dyba Mykhailo
Published: January 2025

The article analyzes the importance of an effective infrastructure for the development of venture capital financing and strengthening the investment attractiveness of startups. The attention is
paid to the importance of technopolises, business incubators and accelerators in the process of
attracting venture capital and stimulating innovation. Conclusions are conducted regarding the
growing role of integrating the efforts of startups and the capabilities of venture capital investors in
order to commercialize innovations
COMPETITIVENESS MANAGEMENT SYSTEM BUSINESS STRUCTURE BASED ON CREATIVITY OF KEY COMPETENCES
Authors:   Kharkiv State Academy of Physical Culture, Popov Oleksandr , Korneyev Maxim ,   University of Customs and Finance, Botvinov Rostislav ,   University of Customs and Finance, Zhydyk Andriy ,   University of Customs and Finance, Tovt Yurii ,   University of Customs and Finance
Published: January 2025

The article is devoted to the study of the formation of a competitiveness management system
for business structures, which is based on the creativity of key competencies. In the modern dynamic market environment, creativity becomes a determining factor of success, and the use of innovative approaches to management acquires special importance.
The authors analyze the methods of brainstorming and brainwriting, which have proven themselves as effective tools for stimulating creative thinking and generating innovative ideas. In particular, the stages of implementing these methods are considered, which include preparation, synchronous and asynchronous generation of ideas, presentation of developments and their subsequent
discussion. Special attention is paid to creating an atmosphere that promotes the identification of
leadership abilities of participants and active team interaction.
The study demonstrates that the use of creative methods allows you to take into account various aspects of the creative process, from personal initiative to group selection of optimal solutions.
Important elements of the successful implementation of such approaches are empathy, teamwork,
authenticity, interpersonal intelligence, system awareness and mentoring.
The article emphasizes that the creativity of personnel competencies is becoming a decisive
factor in the context of the integration of new technologies. Modern markets require the development of new types of skills that allow not only to adapt to changes, but also to provide sustainable
competitive advantages. Therefore, special attention is paid to the role of leaders in creating an
effective management system that stimulates innovative development.
Чому Данило Романович прийняв королівську корону?
Authors: Кралюк П. М.
Published: January 2025

У статті досліджується історичний контекст і політичні мотиви прийняття королівської корони Данилом Романовичем, князем Галицько-Волинської держави, у 1253 році. Автор аналізує традиційне уявлення про коронацію як спробу сформувати антитатарську коаліцію під егідою Риму. На основі «Галицько-Волинського літопису» розглядаються ключові обставини, зокрема роль Папи Інокентія IV, обіцянки військової підтримки та залучення польських правителів. Особливу увагу приділено взаємодії Данила із сусідніми державами – Польщею, Угорщиною, Литвою, а також його відносинам із Золотою Ордою. У статті розкриваються дипломатичні й військові аспекти політики Данила, включно з боротьбою за австрійську спадщину, відносинами з Тевтонським орденом і складнощами у відносинах із литовським князем Міндовгом. Автор підкреслює, що коронація стала символом не лише політичного, але й релігійного виклику, зважаючи на релігійну ситуацію в регіоні. На думку автора, рішення про коронацію було стратегічним кроком Данила, спрямованим на послаблення залежності від Золотої Орди та демонстрацію претензій на об’єднання всіх руських земель.
Organizational climate and its relationship with job satisfaction in human talent of the National Board of Justice [Clima organizacional y su relación con la satisfacción laboral en el talento humano de la Junta Nacional de Justicia]
Authors: Miranda Jara Daniel Fausto
Published: January 2025

This work seeks to find the relationship between organizational climate and satisfaction of the talents of the National Board of Justice (JNJ). A quantitative, basic, descriptive-correlational, non-experimental, cross-sectional, quantitative research was applied. The data collection technique used was a survey and the instrument used was a questionnaire. The sample consisted of 77 collaborators of the National Board of Justice. The findings showed that 74% of the workers feel satisfied with the work environment and 96.1% are highly satisfied at work. It was also determined that the independent variable organizational climate and its dimensions working conditions, supervision, communication, personal fulfillment and work involvement were not significantly related to the dependent variable job satisfaction, since they obtained high values greater than the statistical range of significance 0.05. The research concluded that the organizational climate and the dimensions, personal fulfillment, work involvement, supervision, communication and working conditions do not have a significant relationship with job satisfaction, which is why it is necessary to apply strategies and measures that optimize each of these factors in the organization.