bluuebunny/crossref_metadata_2025 huggingface dataset:
Thinking about the response and optimization of enterprise human resource management under the influence of information technology
Authors: Zhang Chujie
Published: July 2022

With the continuous development and maturity of information technology, its application scope in enterprise human resource management has become more and more extensive. However, most thesis currently holds overly positive views and expectations about the participation of information technology in human resource management. However, in fact, as the use of information technology continues to deepen, the excessive development of information technology for corporate human capital often leads to irreconcilable conflicts between the company itself and its employees. Therefore, this article will take the delivery platform as an example. Starting from real events, through the analysis of data, it is proved that the application of information technology has brought great efficiency improvements to enterprise human resource management. But at the same time, a series of problems have emerged, and we are trying to find reasonable solutions to these problems.
The influence of international capital flow on China’s economic growth rate
Authors: Fu Yuan
Published: July 2022

Recently, with continuous expansion of social globalization, the scale of international capital flow has been increasing. Moreover, international capital has increasingly become one of the important factors affecting the development of world economy and international market. Capital flow has far-reaching influenced on payments balance, international reserves, exchange rate stability, currency supply, etc. Combined with the trend of economic globalization, this paper mainly analyzes that under the background of the post epidemic era, central banks continue to print money in response to inflation, thus increasing the total amount of international capital flows and providing the possibility for market expansion. Based on this, this paper focuses on the impact of this change on China's economic growth rate. To predict the future development trend of China's financial market.
Evaluation of China's OFDI Efficiency in Key Countries along "the Belt and Road" Based on DEA Model and Malmquist Index
Authors: Jiang Jianuo
Published: July 2022

With the continuous promotion and development of "the Belt and Road" construction, the economic cooperation and exchanges between China and the countries along "the Belt and Road" have been gradually deepened, and outward foreign direct investment (OFDI) is one of the important channels of economic exchanges between China and other countries. Therefore, the efficiency of outward investment is also getting more and more attention from all walks of life. Based on the panel data of China's direct investment in 26 key countries along "the Belt and Road" from 2014 to 2020, this paper uses DEA model and Malmquist index to conduct a comprehensive analysis and evaluation of China's OFDI efficiency. From the results of the DEA model, China's OFDI efficiency to key countries along "the Belt and Road" is low to medium, and the country differences in investment efficiency are mainly caused by the low scale efficiency (SE). From the results of the Malmquist index, China's investment in key countries along " the Belt and Road" in 2014-2020 is on a declining trend, and the investment efficiency will decrease significantly in 2019-2020 due to the impact of the COVID-19 pandemic. Therefore, we shall further improve the scale efficiency of OFDI, strive to develop advanced technology, encourage innovation, improve the technical progress index, optimize the choice of regional investment, and stimulate its vitality.
The research on the innovation consumption trend of Entertainment restaurant based on a case study of Perry Town
Authors: Jiang Jiahui , Cui Yirui , Yu Yue
Published: July 2022

Theme restaurant is a basic place to provide customers with food through a series of attractive signs around one or more historical or other themes. Its biggest feature is to give general restaurants a certain theme and create the business atmosphere of the restaurant around the established theme: all products, services, colors, shapes and activities in the restaurant serve the theme, so that the theme becomes a stimulus for customers to easily identify the characteristics of the restaurant and produce consumer behavior. Taking the task of BPA competition as an example, this article designs a set of solutions of Perry Town for upgrading traditional restaurants with cartoon theme. According to the PEST analysis, this paper considers the production, price, place and promotion strategy. Afterwards, the organization structure, human and financial resource were proposed, which provides a reference for other restaurants with similar motivations.
Internal Control Information Disclosure and Debt Financing Efficiency
Authors: Xu Zekun
Published: July 2022

In this paper, we select the panel data of A-share listed companies on the main board of Shanghai and Shenzhen Stock Exchange from 2010 to 2020 as our research object, and empirically tests the significance and heterogeneity of the effect of internal control information disclosure on the improvement of debt financing efficiency. Our findings suggest that whether it is benchmark regression test or instrumental variable method test, the improvement of the quality of internal control information disclosure has a very significant positive effect on the efficiency of debt financing of listed companies. Further research found that compared with non-state-controlled listed companies, state-controlled listed companies can obtain higher positive effects. Therefore, our research suggests that listed companies should be gradually guided to pay more attention to improving the quality of their disclosure of internal control information. At the same time, government should speed up the perfection of regulations of corporate’s internal control, and strengthen the supervision of corporate’s internal control information disclosure, so as to ensure economic security and maintain the stability of capital market.
Factors Affecting Audit Independence: A Case Study Based on the Failure of Typical Financial Fraud Audits
Authors: Zhang Jiaxu
Published: July 2022

Audit independence constrains the work of auditors and provides certain guarantees for the quality of audit execution. Audit independence is affected by various factors, such as the development of non-audit services, the completeness of audit procedures, and the auditors' competence. This paper takes the typical audit failure cases such as the Enron incident, the Zhenlong audit failure, and the financial fraud audit of Kangmei Pharmaceutical as examples, and conducts a case analysis on the influence of different factors on audit independence in these audit failure cases. The conclusion shows that strengthening audit independence should be done by improving the service quality of firms, the professional competence of certified public accountants, the engagement mechanism and external supervision.
Research on the Influence of Overqualification on Employee Innovation Performance: The Role of Knowledge Sharing and Humble Leadership
Authors: Yang Shuang
Published: July 2022

With the rapid development of China's higher education, the competition for talents has become increasingly fierce, resulting in a large-scale overqualified in the labor market. As a research hotspot emerging in the field of underemployment, the sense of overqualification is still controversial in the academic circles about its positive effect. Based on the theory of self-efficacy perception, this study aims to view overqualification from a positive perspective, build a theoretical model of the relationship between overqualification and employee innovation performance, and reveal the mediating effect of employees' knowledge-sharing behavior and the moderation of humble leadership style's mechanism. Through statistical analysis of the collected data of 301 valid employees, the empirical results show that: the sense of overqualification positively affects the innovation performance of employees; knowledge sharing behavior plays a complete mediating role between the sense of overqualification and innovation performance of employees; the level of humility leadership not only positively regulates the relationship between employees' sense of overqualification and knowledge sharing behaviors, but also further moderates the indirect effect of employees' sense of overqualification affecting their innovation performance through knowledge sharing behaviors. The conclusions of the study help enterprise managers to correctly view the phenomenon of overqualification of employees, and provide suggestions on how managers should guide employees with overqualification to make more positive behaviors, so as to create more value for enterprises.
The impact of COVID-19 on the management efficiency of enterprise digitization: evidence from 54 countries and regions
Authors: Zhou Yixuan
Published: July 2022

Since 2019, the COVID-19 has spread around the world, threatening the stable operation of economies around the world. In a difficult environment, many enterprises are facing digital operational and management challenges. Based on panel data from 2018 to 2021, the empirical results show the following: (1) COVID-19 has a U-shaped effect on the management efficiency of the enterprise digitization. (2) Compared with developing countries, company digitization in developed countries are more affected by COVID-19. (3) More complete digital management technology has a positive, mediating effect on the impact of the management efficiency of  enterprise digitization. In light of the findings, in order to cope with the changes in the pandemic, the government, enterprises and individuals need timely attention and support.
How Do Medical Insurance and New Rural Social Pension Insurance Affect the Mental Health of the Rural Elderly?
Authors: Li Xinling
Published: July 2022

At a time when China's common prosperity has entered a new stage of development, the rapid increase in medical costs is still a major concern for some families who are "returning to poverty due to illness". Can the new rural pension and medical insurance effectively relieve the mental burden of the elderly? Based on the microdata of individuals from 2015 China Health and Retirement Longitudinal Study (CHARLS), this paper explored the effects of medical insurance and New Rural Social Pension Insurance (NRSPI) on the mental health of the rural elderly using a fixed-effects model. It was found that participation in medical insurance significantly improved the mental health of rural elderly adults, while participation in the NRSPI had no significant effect on the mental health of the elderly adults. Based on an exploratory interpretation of the relevant mechanisms, this paper makes the following recommendations: medical service resources should be actively promoted downward, rural medical subsidies should be increased, while the design of the medical insurance system should be improved to increase farmers' motivation to participate in insurance, and the construction of cultural activities and facilities in communities in rural areas should be enriched to provide rich conditions for social participation of the rural elderly and to protect their mental health.
Digital finance, Green Innovation and environmental pollution
Authors: Song Runhe
Published: July 2022

Based on the panel data of 282 cities at prefecture level and above in China from 2011 to 2019, this paper uses the fixed effect model to explore the impact of digital finance, green innovation and their associated effects on pollution emissions, and further builds a panel threshold model with digital finance as the threshold to explore the pollution reduction mechanism of green innovation. At the same time, the impulse response function is used to explore the long-term continuation mode and impact effect of the two on pollution emission. Finally, the different dimensions of digital finance, the degree of Internet use and regional heterogeneity are analyzed. The results show that: firstly, digital finance and green innovation significantly reduce pollution emissions during the period; Secondly, green innovation plays a positive and nonlinear role in promoting pollution reduction at different digital financial levels. Third, both digital finance and green innovation will reduce pollution emission level in the long term and the driving effect will gradually slow down over time. This paper provides reference value for the study of the relationship between digital finance, green innovation and pollution reduction, and has innovative and practical significance.
Study on the Influence of Straw Resources and Comprehensive Utilization on Green Agricultural Development in Yantai
Authors: Du Feifei , Lu Geng
Published: July 2022

To explore the impact of comprehensive utilization of straw resources on green agricultural development in Yantai, this thesis comprehensively analyzes the crop straw resources and utilization in Yantai in recent five years according to the Yantai Statistical Yearbook (2017-2021), which estimates the number of straw resources and comprehensively assesses the potential of straw fertilizing and biogas utilization during that period in Yantai. Moreover, reasonable suggestions are put forward for the comprehensive utilization of straw in Yantai in the future based on its current situation and existing problems of straw resource utilization. Through the research and integrated analysis of this paper, it can provide relevant advice for the development of comprehensive straw utilization in Yantai, so as to develop green agriculture sustainably and promote the building of a resource-saving and environment-friendly society.
An Empirical Study on The Linkage Between Monetary Policy, Real Estate Investment, and Real Estate Price
Authors: Liu Jiawen
Published: July 2022

China's 14th Five-Year Plan clearly put forward the "no speculation on housing" to promote the steady and healthy development of the real estate market. In this context, this paper uses monthly data on monetary policy, real estate investment, and real estate prices from 2012 to 2019 as samples, and uses a VAR model to explore the linkage between the three. The study found that: (1) Loose monetary policy will bring positive impact effects on both real estate investment and prices, and real estate prices are more sensitive to changes in monetary policy. (2) The increase in real estate investment will first have a positive impact effect on real estate prices, but it will become a negative effect after a period of time. (3) The increase in the real estate price will bring a positive impact effect on the money supply and cause an increase in the money supply. The findings are helpful to clarify the mutual influence between the three variables, grasp the law of economic activities, and provide references and suggestions for policymakers to effectively regulate the real estate market and the public investors to rationally participate in real estate investment.
The development of digital economy in times of a pandemic crisis
Authors: Geng Jiyuan
Published: July 2022

The overarching goal of this research is to explore the role of the digital economy in the Covid-19 pandemic, and it is also the impetus of the digital economy in times of crisis. Driven by market changing from the impact of the pandemic and the need for enhanced governance capacity, the epidemic proved to provide numerous opportunities for the rapid development of digital economy industry. Although many academics have emphasized the epidemic's impact on the Chinese economy since it began, there is an attested blank in the Covid-19 pandemic’s influence on the development of the digital economy industry. Thus, this research is a significant infill the gap in the role of the digital economy during the global crisis.
A Brief Analysis of the Legal subject Qualification and Rights and Interests Protection Countermeasures of University Students' Part-time Jobs from the Perspective of Labor Law
Authors: Xiao Tianyi , Li Yinglong
Published: July 2022

At present, college students part-time is a kind of common social phenomenon, widespread law, but because of the lag of the law, part-time college students laborer legal subject qualification is not clear, with the unit of choosing and employ person labor relations between fuzzy, eventually led to the part-time labor rights and interests by different levels of college students, and because of the absence of the law, their basic rights and interests can not be effectively guaranteed. How to solve a series of problems caused by it. This paper analyzes and explains the current legal context from the perspective of legal theory, to make the legal subject qualification of punishing students for part-time jobs more clear and closer to the scope of "Labor Law". To effectively protect the legitimate rights and interests of college students, it puts forward ideas and suggestions from the legal level.
Analysis of Gender differentials in the rate of return to education based on the gender wage gap
Authors: Gu Jiayi
Published: July 2022

The rate of return to education has been paid much attention by the labor market in China. The mainstream literature maintains that women's rate of return to education is higher than men’s. Based on the perspective of gender wage gap and discrimination, this study uses the CFPS 2018 data to examine the gender differences in the educational yields and the gender wage discrimination faced by women at different levels of education. Mincer income equation and Oaxaca-Blinder decomposition method are used to establish the following two major findings. First, the educational yields of Chinese urban female workers were about higher than that of male workers by 3.6 percent in 2018. Second, the unexplained part of the gender wage gap decreases with the increase of workers’ years of education. Compared with male workers with the same educational level as female’s, female workers with higher education face much less discrimination than those with lower education level. References are provided for education policy and construction of the labor markets.
Preface: 3rd International Symposium on Frontiers of Economics and Management Science (FEMS 2022)
Authors: Bloomer Jennifer , Zhou Zixin
Published: July 2022

It was a great pleasure to welcome you to 3rd International Symposium on Frontiers of Economics and Management Science (FEMS 2022), which had been held successfully during April 29-30, 2022 in Macao, China.

The organizing committees are very grateful indeed to the presence of Prof. W. Wang who from Central China Normal University, and Prof. W. Yue from University of Bedfordshire. We also wish to thank the plenary and invited speakers: Prof. S, Karsten from University of Waterloo, Canada, Prof. G.S. Liu from Hunan University, Prof. S. Zhu from Wuhan University, Prof. P. Wang from Guangzhou College of Commerce.

FEMS 2022 had gained respect in the scientific community with consistent hard work of its organizers. The objective of publishing this proceedings is to record, acknowledge, and share the cherished contribution made by the symposium participants. This proceeding contains 79 peer-reviewed papers with were selected from more than 120 submissions.

With our warmest regards,

Jennifer Bloomer

Zixin Zhou

Conference Committees
Horizontal construction: Research on the Proper sub-brand marketing benefit the main-brand
Authors: Chen Leyi , He Wanni , Huang Yihan
Published: July 2022

Nowadays, people’s life is permeated by the Internet. Internet development has been seized as a commercial opportunity by businesses. An increasing number of enterprises started to use the Internet to spread awareness. This is known as the network effect, and the products which became famous through this way are called internet celebrity products. It is believed that the Internet is providing and will be creating a huge business opportunity as it becomes ever more prevalent. Yeezy has masterly used exciting, word-of-mouth, and hunger marketing as a typical example of enterprises that have successfully generated network effects. Its marketing strategy is worthy of studying and valuable for reference. In the exploration, Yeezy’s marketing strategy will be studied. In order to discover its marketing limitations and the perspectives of the enterprise by its biggest potential consumer——Generation Z, the survey will be handled and analyzed.
Research on the Impact of COVID-19 on China's Agricultural Products Import
Authors: Wang Lian , Shi Xiaomeng , Li Xiaole
Published: July 2022

In December 2019, the COVID-19 first broke out in China. The socio-economic turbulence brought about by the epidemic triggered panic in many countries and adopted measures to restrict exports. As the COVID-19 spreads globally, the epidemic will inevitably affect china's agricultural imports. Moreover, the sources of my country's agricultural imports are too concentrated, and the spread of the epidemic will inevitably bring uncertainty to china's agricultural imports. This article mainly uses china’s agricultural product trade data in 2020 to analyze the impact of the outbreak of the COVID-19 on china’s agricultural imports, and what impact it will continue to have in the future, and uses the gravity model to study the pandemic-related demand weakening and the long-term impact of non-tariff barrier measures on China's agricultural imports. Through the analysis, it can be concluded that the international price of grain will still rise, the domestic grain reserves need to be appropriately increased, and the meat trade deficit gradually narrows.
Dual Circulation Development Pattern: its Influence on China’s Export-oriented Enterprises & their Transformation Paths
Authors: Ding Yixuan
Published: July 2022

In the face of an external environment characterized by rising protectionism, a global economic downturn, and a shrinking international market, our Chinese government has proposed the Dual Circulation Development Pattern in late 2020. The dual circulation pattern will bring China's export-oriented enterprises both opportunities and challenges. What role should those export-oriented enterprises play, and how to deal with it. This paper put forwards that those export-oriented enterprises must accelerate the transformation from the following aspects, which include innovating the operating models, improving the innovation capabilities, strengthening the brand building, developing the diverse markets, adhering to the green development, and strengthening risk early warning.
LI NING’s promotion strategy with Chinese elements in China market
Authors: Sun Yiqiu
Published: July 2022

Li Ning is a rising star in China these years, this brand gradually attracts many fans and causes discussion among customers. One of the obvious characteristics is the using of Chinese elements. In order to find out why its promotion strategy of using Chinese elements is attractive to customers, both discussion and its impacts will be shown, as well as providing advice for Li Ning to maintain its benefits and improve insufficient. In this passage, it can be found that Li Ning promotes its products with Chinese elements is popular among young generation in China, it may because the current fashion trend in China is combine fashion with traditional style, and the application of word-of-mouth effect. Now young generation in China are pursue this kind of fashion and some prefer to decorate themselves with Chinese traditional items, so Li Ning’s promotion strategy works. Another result is the bold ‘Chinese Li Ning’ logo used on Li Ning’s clothes, it also become one reason for consumer to purchase. Li Ning takes advantage of its brand position of Chinese brand to win Chinese consumer’s respect. The third result is about Li Ning’s co-branding with international brands or celebrities, the fan effect is used to expand market globally. Overall, Li Ning makes use of the benefits of the brand and customer’s preference to promote its own products with Chinese elements to a larger market.
Research on Diversified Selection of Soybean Import Sources from the Perspective of Import Risk Minimization
Authors: Mao Yinxuan , Lin Dayan
Published: July 2022

From the perspective of reducing import risks, this paper quantitatively analyzes the optimization path of China's soybean import structure in 2020. The research conclusion shows that compared with 2000, China's soybean import sources will gradually diversify in 2020, and the import risk will increase significantly. In order to minimize the risk of soybean imports, China needs to increase soybean imports from the United States, while appropriately reducing soybean dependence on Brazil and Argentina. In addition, other import source countries such as Canada and Russia still have great import potential, which helps to diversify the concentrated import risks.
An Empirical Study on the Impact of Corporate Greenwashing Behaviours on Financial Performance
Authors: Du Bingshang , Hu Jiangrui , Peng Yujie
Published: July 2022

In the context of sustainable development, governments, consumers and other external institutions have become increasingly concerned about corporate social responsibility (CSR) issues. The behavior of companies attempting to improve their corporate image with social responsibility investment, but not actually implementing or exaggerating the effect is called greenwashing. Such behavior is extremely harmful to consumers, companies and the development of green markets. This paper explores the relationship between corporate greenwashing and financial performance. In this paper, the degree of corporate greenwashing is measured by the company's peer-relative greenwashing score. Based on this, we examined the negative relationship between corporate greenwashing behaviors and financial performance using a sample of 349 A-share listed companies in China from 2017 to 2020, and made suggestions to enterprises, government departments and regulators to reduce the occurrence of corporate greenwashing.
Analysis on the development direction of circular economy theory in automobile industry market and economic and technical conditions
Authors: Zhang Jiankang
Published: July 2022

With regard to the analysis of China's automobile industry market and development direction, we should not only consider the pulling effect of domestic economic growth, changes in consumption structure and industrial structure on automobile demand, but also the international experience of the relationship between per capita income level and automobile ownership rate, and more importantly, we should reflect on the traditional economic development model and find a new development model that effectively balances the relationship among economy, society, environment and resources. It is an inevitable trend for the development of automobile industry to take the circular economy mode, and it is the general trend of implementing the sustainable development strategy. In this situation, all kinds of technical ways to deal with the problems of resources and environment have their advantages and cannot be replaced. However, the research on circular economy of automobile industry in China has just started, and the basic material flow table and data analysis model of automobile products have not been established. This paper analyzes the traditional development mode of automobile industry, discusses the economic development direction of automobile industry and the development mode of circular economy in automobile industry, so as to keep up with the general trend of China's sustainable development strategy.
An Investigation of Pragmatic Failures in Communication for Chinese Beginners
Authors: Cha Si
Published: July 2022

As Chinese language is increasingly becoming the medium for intercultural communication, Chinese norms and rules when it comes to interaction are significant aspects when learning Chinese. Little studies have examined pragmatic aspects of Chinese learning to understand some of the common failures. To bridge this gap, this study aims to understand the commonalities of pragmatic failures of Chinese beginners with English as their native language. Findings suggest that the pragmatic error rate among Chinese beginners is relatively high in the social field. Additionally, pragmatic failures in communication occur in Euphemism, Command indications and Negative implications more frequently. This means that for beginners of Chinese, pragmatics is more difficult to understand, grasp and acquire. To enable Chinese beginners to be in a position to master pragmatics in language learning, this study has identified the main sources of pragmatic failures and given several recommendations that are useful in learning Chinese language. Among pragmatic failures include the characteristics of pragmatic acquisition, cultural differences, negative pragmatic transfer, and lack of opportunities for practical training. The recommendations have been given in terms of teaching level and learning level.
VIX’s Impact on Chinese Corporate Bond Default
Authors: Zhou Yilan
Published: July 2022

In recent year, Chinese corporate bond default rate continues to grow. Besides international and domestic affects, infection of external risks could cause changes in Chinese corporate bond market. Regarding this issue, this paper investigates the systematic mechanism of global risk infection through the study of VIX’s impact on Chinese Corporate bond default. More specifically, this paper uses VIX index to measures the global risk, and separately use the amount and dollar amount of Chinese corporate bond default rate to measure the condition of the Chinese corporate bond market. The findings of this study show that the default index rises with the increase of the VIX index.
A Review of Research on Influencing Factors and Result Effects of Emloyee Green Behavior
Authors: Wang Meiqi
Published: July 2022

At present, environmental protection and sustainable development are extremely important, whether at the national, organizational or individual level. Based on this, research on employee green behavior is gradually emerging. Foreign scholars have conducted in-depth research in this field, and the results are relatively abundant. However, domestic research on employee’s green behavior is still in its infancy. Therefore, on the basis of sorting out and synthesizing relevant literature, this paper integrates and introduces the concept, measurement, theoretical basis, antecedent variables, action mechanism and result effects of employee green behavior, and on the basis of summarizing existing research, looks forward to future from aspects of scale localization, Chinese cultural context and result effect research, in order to provide inspiration for domestic follow-up research.
Capitalism influenced the modern structure of international law using colonization
Authors: Liu Kelvin
Published: July 2022

This essay will discuss how the modern international community is heavily influenced by imperialism and how the superpower in the international order shapes the international law. This essay will dive into the history of capitalism and colonization. Ideologies such as valuing individual profit above all else defines the modern western law system just like countries all over the world valuing domestics interests over international cooperation’s. The colonizer mindset still impacts the global society. This essay will argue our current law that were meant to benefit everyone was a modern restructure of colonialism and capitalism. Through major historical changes like European empire building, both world wars, and the cold war the international law only serves their purpose if it aligns with what the superpower wants.
The Strategy for Improving the Propaganda Degree of The China Cup Sailing League
Authors: Xia Yutong
Published: July 2022

This paper studied the strategy to improve the publicity of the China Cup sailing League by using social media. This paper reviewed the model of consumer engagement and puts forward four factors that affect the degree of consumer participation longitudinally, namely data exposure, the requirement of consumers, brand uniqueness and loyalty as well as social cognitive attitude towards sailing. In this paper, SWOT analysis was used to first study the internal strength and weaknesses of the China Cup. Then, combined with the overall research background of this paper, including the rapid development of Internet media and the overall popularity of sailing, external opportunities and challenges faced by the league were analyzed. The following conclusions were drawn and solutions are proposed. China Cup already has a certain media publicity system, but some activities cannot be carried out as planned due to a lack of sponsorship. A marketer can first promote the whole sailing sport to different regions and people which fundamentally changes people's attitude toward sailing to obtain more financial support, and better present its characteristics and connotations.
Research on the Influence of MNEs’ M&A in China and the Anti-tax Avoidance System
Authors: Dai Jingwen
Published: July 2022

With the development of economic globalization, China's policies and means to attract foreign investment continue to optimize. The use of cross-border M&A means for foreign investment is gradually increasing, a large number of related party transactions will produce a series of taxes avoidance. The purpose of this essay is to improve and optimize China's anti-tax avoidance regulatory system. This essay will analyze the development of China's anti-tax avoidance, the actual challenges China faces due to the upgrading of the national industrial structure, and compare with the overall international anti-tax avoidance situation to find out the proper regulations. At the same time, cases in developed countries will be used to optimize China’s anti-tax avoidance of multinational companies. This essay draws the improvement measures for China's current anti-tax avoidance system. First of all, the general anti-tax avoidance system should be improved and clarified. Secondly, the regulatory supporting facilities need to be optimized. International cooperation and the norms of bilateral agreements should also be optimized synchronously.
The Marketing Strategies for Chanel to Cater to the Youth Aesthetic
Authors: Liang Yuxiao , Wen Bochun , Zhang Huimin
Published: July 2022

With the development of China's economy and education, more and more young consumers are gradually becoming the mainstream of social consumption. By applying the Marketing mix theory, this paper explores the impact of four factors - price, product, place, and promotion - on Chanel cosmetics and skin care products in the context of a shift towards younger consumer attitudes. Through quantitative analysis of an online questionnaire survey of 142 Chinese luxury consumers, the 4Ps were found to have a positive and direct impact on young consumers’ purchasing behavior and intentions, with price being the main factor influencing young consumers. The relevant results reflect the consumption and aesthetic characteristics of the younger generation of Chinese luxury consumers, and it can be seen that Chanel can use the personalized product design, product sustainability, and male spokesperson as a starting point to further develop, design, and promote its products to attract more young consumers and expand its market share. At the same time, this paper has some limitations as the data does not cover the entire young population.
The influence of global Risk Index on Chinese Stock Market
Authors: Wang Qi
Published: July 2022

The development of stock market in China is immature compared to other stocks markets and vulnerable to the impact of international environment. This paper analyzes how the global financial risk affect the development of Chinese stock market in terms of global risk transmission. The goal is to offer policy suggestions about how to avert external risks and stock price fluctuations. Given the VIX index, an ordinary least squares model is created to examine which degree of variation the increase in VIX index brings to SSE Composite Index. The result of regression analysis indicates that one percentage change of VIX index generate a reduction of approximately 13 points in SSE Composite Index. In response to an increase in the level of global financial risk, the stock price of Chinese stock market appears to decrease and the stock market is more likely to experience depressions.
Environmental Violations Caused by MNEs and Regulations to Complete Remedy
Authors: Zhang Xinyi
Published: July 2022

This paper focuses on the environmental infringement problems caused by multinational enterprises in the context of economic globalization. Due to the profit-seeking nature of multinational enterprises and the economic and technological investments that they bring to developing countries, coupled with the lack of relevant legislation, environmental violations caused by multinational enterprises in developing countries are particularly serious. Victims often have difficulties in obtaining adequate remedies. The problem of such violations is actually a violation of human rights, so it is necessary to regulate this problem. By analyzing the biggest characteristic of MNEs which is profit-seeking, this paper proposed several possible ways to regulate them, both in terms of legislation and enforcement considering the current situation. The feasible ways include extending the subject of liability for environmental torts, setting fund to guarantee relief.
Ritualistic Analysis of Liminality in Theatrical Performances
Authors: Li Sicheng
Published: July 2022

With the development of social media and stage technology, an increasing number of people are attracted by theatrical performances. Originally used to analysis human interactions in a social setting, liminality can also provide insights in examining theatrical performances. By using liminality to analyse theatrical phenomenon, the dramatic effect and attraction of performance can be further revealed based on an anthropological mindset. This article will explain three kinds of liminality under the background of theatrical performance, and compare the three liminalities with the four elements of drama. Some famous drama and musical productions, such as Wo Tou Hui Guan, Dear Evan Hansen, and Secret Love in Peach Blossom Land, will be included as examples. This paper draws links between liminality and theatrical performance in an innovative way, and provides a peculiar perception concerning the connections between theatrical performance and anthropology. From the research, close connection and correspondence between the three kinds of liminality and four elements of drama can be found, leading to the fact that liminality plays an indispensable role in the influences of theatrical performances.
Punitive damages for intellectual property infringements in China – A cross-jurisdictional analysis
Authors: Tang Jie
Published: July 2022

China’s Civil Code provides for a system of punitive damages. In particular, it affirms the content of punitive damages for intellectual property rights. An analysis of the punitive damages regime for intellectual property rights in China aims to introduce to the reader legal elements for the entitlement of punitive damages, methods of quantification as well as existing problems found in the implementation of relevant provisions in China. A comparison is made between the concept of punitive damages under both common law and civil law jurisdictions with the example of the U.S. and Germany, and some recommendations are provided for foreign rights holders and the Chinese legislators regarding the implementation of punitive damages.
The construction of the Chinese image from the perspective of others in the post-truth era——A Frame and Semiotic analysis of BBC’s reports of the Beijing Winter Olympics
Authors: Zhao Yalin
Published: July 2022

News reports are significant for constructing a country’s image in the international community. The frame analysis of Western media coverage of China is quite popular. With the arrival of the Beijing Winter Olympics, which stands as another historical moment in the processing of China’s external image, disputed issues in China have surfaced again in the Western media. In the context of the new media, there still exists a research gap on the new characteristics of Western media when reporting China and the resulting recent changes in China's image. To fill this gap in the literature, based on the semiotic theory and framing theory, this dissertation has selected the 16 reports and their corresponding Twitter comments on the Beijing Winter Olympics which were published by the British news agency BBC in January - February 2022. By utilizing the AntConc to establish corpus and text analysis, it shall investigate from the perspective of others the discourse construction characteristics of Western media and the Chinese image from the three components of communication theme, text content, and audience feedback. The research results have presented that the Western media represented by the BBC cannot eliminate ideological stereotypes in the discourse construction of the "other" (China). The intention of the report is tendentious. Its reporting news frame is based on inherent prejudice and the opinion tendency to incite Public Opinion. Thus, it has resulted in the formation of a Chinese image of “high-pressure coercion” and “ignoring human rights” from the perspective of the other. Therefore, this dissertation adopts China as an example to propose the media cross-cultural international communication strategy of expanding the discourse subject, updating the symbol system and absorbing the folk discourse.
An option pricing model focus on spread based on the stock price of Apple and Tesla
Authors: Chang Kaixun , Gong Ruitao
Published: July 2022

Option on a spread is typically valued by the difference between two stock prices. However, there may be several limitations for this form if the two prices differ enormously. We thus establish the option based on the difference of profits as opposed to pure stock prices and the option value is largely determined by the growth rate or potential profits. In the valuation process, we use the geometric Brownian motion model to estimate the stock price in 15 days and compute the rate of return as well as the investment profits. Consequently, the value of the option could be calculated if the strike price is given. To gain a more general conclusion we simulate the valuation process 1000 times and test the sensitivity of the option based on several input variables. Our work is to provide a new form of option on a spread that could be utilized in more general combinations of stocks.
A Business Analysis of Cross-Border M&A in the Context of Sustainable Development Strategy——A Case Study of ANTA & FILA
Authors: Tang Yijia , Yao Yiding
Published: July 2022

Transnational mergers and acquisitions are an essential part of economic globalization. In recent years, it has also become a new trend in corporate development. More and more companies seek international sustainable development through cross-border mergers and acquisitions. However, cross-border mergers and acquisitions obtain more efficient income and bear a certain degree of risk. Making a suitable merger and acquisition plan, selecting the merger and acquisition target, and the enterprise's operation and development after merger and acquisition have essential research value. This article uses quantitative analysis and qualitative analysis methods to study the case of ANTA's purchase of FILA, starting from the initial stage of the merger, the status quo and the development forecast. After the merger and acquisition, according to the indicators of Revenue Share, Return on Equity (ROE), Current assets turnover rate in the financial data, the results show that both FILA and ANTA have significant improvement in profitability and operating capacity, and have long-term development potential. On the other hand, from the point of the business model and brand positioning, this paper analyzes the positive impact of the acquisition on brand management and brand development. Thus, this Sub-cross-border mergers and acquisitions case has a positive impact and promotes a win-win result. Finally, this article will combine the topic itself, and according to the status quo of brand development and market trends, some views and recommendations are also put forward for the further development and operation of enterprises. It is hoped that the case study can provide useful case references for more entrepreneurs and academic researchers.
Research on optimal portfolios based on optimization and Simulated Annealing Algorithm A comparison of optimal portfolios between the Chinese and American stock market
Authors: Ni Shang
Published: July 2022

This paper is aimed to show the correctness of our model, which combines optimization and the Simulated Annealing Algorithm and uses it to compare the American stock market with the Chinese stock market. Furthermore, we want to use this model to construct an optimal portfolio and expect to determine if it is general. We select nine stocks for both American and Chinese stock markets and use them to construct optimal portfolios. The study results show that the optimal portfolio based on the Sharpe ratio is optimal for these stock markets. Furthermore, this research study finds a strong correlation and significant differences between these stock markets.
The Impact of ESG on Financial Performance of Listed Companies - An Analysis Based on Corporate Reputation Perspective
Authors: Liu Dingding
Published: July 2022

In recent years, with the further development of the ESG concept in China, the impact of ESG performance of listed companies on enterprises has gradually received widespread attention. Based on stakeholder theory and sustainable development theory, this paper finds that for the quarterly data of 3,275 A-share listed companies from 2018 to 2021: improving the ESG performance of listed companies has a significant positive impact on financial performance, and through The stepwise regression method was used to test that corporate reputation has a fully mediating effect in the transmission mechanism, and further research found that the impact of the ESG performance on the performance level of private enterprises is more significant than that of state-owned enterprises, and the impact on the performance level of medium-sized enterprises is more significant than that of large-scale and small-sized enterprises.
Analysis Of Stock Return Rate in Metaverse Industry Based on Event Study Method-- Take 1,288 Sample Data as An Example
Authors: Ling Minjing
Published: July 2022

With the rapid development of underlying technologies, interactive devices and related application development platforms, the metaverse has gradually shown great development potential [1]. In order to study the influence of the emergence of metaverse concept stocks on the entire industry market and related enterprises, this paper uses the event study method and Eviews software to analyze the stock returns of relevant sample enterprises in each link of the Metaverse industry chain, and draws the following conclusions: (1) No matter which links in the metav erse industry chain, the establishment of the metaverse concept stock reflects the performance of the stock price to a certain extent.; (2) Related enterprises in the development platforms and content and applications link have a significant response to the event day; (3) In the short term, the excess rate of return of relevant enterprises fluctuates greatly and generally shows a trend of decreasing first and then rising.