bluuebunny/crossref_metadata_2025 huggingface dataset:
DEVELOPMENT OF THE DAIRY INDUSTRY OF UKRAINE: PERSPECTIVES OF STRATEGIC MARKETING PLANNING
Authors:   Ivan Franko National University of Lviv, Mayovets Yevgen , Senyshyn Oksana ,   Ivan Franko National University of Lviv, Khich Roman ,   Ivan Franko National University of Lviv
Published: February 2023

The article provides a detailed analysis of the daity industry of Ukraine. The prerequisites that determine the need for strategic marketing planning of dairy enterprises were indicated. The author singled out the necessity of researching the dairy industry, which is due to the following reasons: significant market capacity and development rates; marketing complications regarding the promotion of dairy products and seasonal fluctuations in demand; the unstable situation in the industry, which is associated with the unsatisfactory state of the raw material base and the uncompetitiveness of products. The significant increase in the cost of fuel and lubricants, the distance of dairies from the raw material base, the undeveloped structure of procurement points in rural areas, the increase in the cost of raw materials, the devaluation of the Ukrainian currency negatively affect the development of dairy enterprises and lead to a reduction in their production volumes. A detailed analysis of the trends in the development of the dairy industry in Ukraine made it possible to claim a reduction in the volume of milk production and various types of dairy products in Ukraine in the period 2013–2020 and to single out the main reasons: a reduction in the number of cows; increase in purchase prices for the main raw material – milk; a low level of capacity utilization as a result of an insufficient amount of raw materials; decrease in demand for dairy products due to the insufficiently high purchasing power of the population; a high level of competition from powerful enterprises equipped with modern equipment and technologies, etc. It was noted that the basis of the development of the dairy industry of Ukraine, and, in particular, milk processing enterprises, is the state support of this industry. It was proven that in order to maintain the existing market share, dairy enterprises must apply measures of publicity and sales promotion, combining their actions within the scope of the implementation of measures in the field of promotion.
PROSPECTS FOR THE DEVELOPMENT OF IT SECTOR AND DIGITAL INFRASTRUCTURE OF UKRAINE
Authors:   Institute for Economics and Forecasting of the National Academy of Sciences of Ukraine, Mishchenko Volodymyr
Published: February 2023

The work examines the main trends in the functioning of the domestic IT sector and the formation and development of digital infrastructure. The main directions of the digital transformation of the national economy include support and stimulation of the development of the IT sector, development of the national digital infrastructure, expansion of the scale of digitization of business, state administration, social sphere and livelihood of the population, as well as the development of digital skills and digital culture of citizens in order to overcome the “digital divide”. It has been proven that digital infrastructure should be considered as an interconnected set of technical and technological means, software, services and processes that ensure the use of IR technologies in all sectors of the economy and spheres of social life. According to the performed functions and tasks, two types of digital infrastructure are distinguished – technical-technological and software-service, which, constantly developing and becoming more complicated, support and complement each other. It was determined that the main criteria for assessing the level of development of digital infrastructure should be compliance with technical, technological, ethical and regulatory standards, systematicity, complexity, transparency, controllability, legitimacy and inclusiveness. The need to ensure effective state regulation, supervision and control over the functioning of the national digital infrastructure as a component of the state’s digital sovereignty has been proven. It was determined that the development of the national digital infrastructure should become a strategic priority of the state, and its main objects should be broadband Internet, 5G mobile communication, the infrastructure of the Internet of Things and cyber security, as well as “Industry 4.0”. It has been proven that in order to combine centralized and decentralized management mechanisms for the processes of formation and development of digital infrastructure, it is necessary to use a system approach that ensures a high level of functionality of all technical and technological components of digital infrastructure, programs and services. The main principles of the introduction and use of the “Industry 4.0” technology and promising sectors of the domestic economy for its implementation are determined. The potential sources and forms of financing the development of the IT sector and the development of IR technologies are characterized.
ADAPTATION OF REGIONAL AND LOCAL DEVELOPMENT STRATEGY TO MILITARY AND POLITICAL CHALLENGES
Authors:   National Institute for Strategic Studies, Khymynets Volodymyr , Holovka Anatoliy ,   National Institute for Strategic Studies, Synetar Ivan ,   Uzhhorod National University, Dziukiewscz Kamil ,   Uzhhorod National University
Published: February 2023

The article is devoted to issues of improving the strategizing of socio-economic development of regions and communities in the conditions of current military-political challenges associated with the full-scale invasion of the Russian Federation. On the example of the western region of Ukraine, the main directions of adaptation of regional and local development programs and strategies to the conditions of the economic and humanitarian consequences of hostilities are identified and characterized. In particular, the need to assess the current economic potential of the regions, taking into account the consequences of internal population migrations, the results of the relocation of enterprises, and the implementation of measures to promote the use of the human potential of internally displaced persons for the development of the regional economy, is argued. Measures for the normative consolidation of relevant provisions in programs and regional and local development strategies are proposed. The barriers that prevent in practice the effective adaptation of the regional development strategic priorities outlined in the programs and strategies of local and regional development to the current conditions and challenges are indicated: lack of up-to-date information, insufficient level of inclusivity of management, situational interaction with the expert environment. In the framework of the article, the argumentation is based on the assumption that the military actions are of a long nature (the «war of attrition» scenario), and after the end of military actions, a long period of time (until the restoration of infrastructure, reconstruction of the housing stock, demining, and other measures) of IDPs and relocated enterprises will not be able to return to the territory of their permanent residence. The necessity of searching and revealing of new competitive advantages of the western regions of Ukraine under the current situation is justified, namely: (1) use of the consequences of internal migration of IDPs, which significantly increased the labor resource potential of the western regions of Ukraine; (2) the results of the relocation program, which contributed to changes in the structure of the regional economy and the creation of new economic activity and business activity centers.
LEGISLATIVE REGULATION OF FOREIGN ECONOMIC (INTERNATIONAL) ACTIVITIES
Authors:   Vinnytsia Institute University «Ukraine», Shved Vadym , Matjash Olegh ,   Vinnytsia Institute University «Ukraine»
Published: February 2023

The article is devoted to the study of issues of legislative regulation of foreign economic (international) activities of economic entities in Ukraine. First, the legal nature of international transactions is examined, in particular, the essence of the concept of foreign economic activity is studied, it is noted that the main normative acts that regulate foreign economic (international) activity in Ukraine are the Economic Code of Ukraine and the law of the same name. Attention is paid to the main principles of regulation of foreign economic activity contained not only in the domestic regulatory framework but also in interstate or supranational agreements (treaties, conventions). Also, based on the analysis of the existing regulatory framework, the subject composition of foreign economic activity is analyzed. The authors pay special attention to types of foreign economic activity. In particular, it is emphasized that the legislation of Ukraine contains a fairly wide list of permitted types of international transactions, while the list of prohibited transactions is exhaustive. In the basic Law regulating foreign economic activity, there is no direct ban on the implementation of international (foreign economic) operations with the russian federation, the analysis of other existing legal frameworks revealed that the main list of prohibitions concerns only information activities, and an embargo is imposed on russian imports. That is, foreign economic activity with the russian federation and Belarus remains completely unregulated in the conditions of martial law and ongoing aggression, and the existing restrictions and prohibitions are scattered over a multitude of norms, acts, and treaties, or remain in the plane of moral and ethical relations. Also, the authors emphasize the potential conflict of the use of the latest editions of the INCOTERMS rules, since the analysis of the existing Ukrainian legislative framework revealed that it does not have an official translation, interpretation of specifics, or normalization of the practice of applying these rules by Ukrainian business entities.
METHODOLOGICAL APPROACHES TO ANALYSIS OF LABOR COSTS
Authors:   Oles Honchar Dnipro National University, Bondarenko Natalia , Bobyr Olga ,   Oles Honchar Dnipro National University
Published: February 2023

An important component of economic analysis at each enterprise is the analysis of labor costs, the main purpose of which is to determine the expediency of the forms and systems of labor remuneration used at the enterprise, to determine ways of increase of labor productivity, which contributes to decrease of production cost, increase of profit and profitability, determination of the sum of the absolute and relative overexpenditures (economy) of the labor remuneration fund, investigation of the reasons why it was caused, identification of reserves, which the enterprise has to reduce expenses on labor remuneration. The article examined methodological approaches to the analysis of expenses for labor remuneration of the enterprise and the factors of their formation. The tasks to be solved in the process of analysis of labor costs and the information base used during its implementation are defined. The approaches to calculating labor productivity are revealed depending on the methods of calculation of volumes of manufactured products and the reserves of its increase are revealed. It is emphasized that the establishment of an effective mechanism of labor productivity management will help in solving the issue of equitable distribution of the obtained results of economic activity not only among the owners of the enterprise, but also among all employees who took part in the production process. It is noted that modeling and factor analysis takes a special place in the methodology of carrying out of complex analysis, the purpose of which is to identify causal connections between the previously isolated from the general aggregate of the main factors, that is, the ones that exert the most significant influence. The work outlines the stages of the control and management of wages and other payments to employees in order to organize an effective management system at the enterprise. It was established that the method of analysis of labor costs is individual for each enterprise and depends, first of all, on the goals set by management personnel. A well-grounded and complete economic analysis of labor remuneration creates conditions for successful management decisions, because it helps to monitor key trends of the enterprise development, identify the main factors influencing it and build further forecasts.
GENESIS OF ECONOMIC POLICY OF ACCELERATED ECONOMIC GROWTH OF EUROPEAN COUNTRIES
Authors:   Odessa National Economic University, Vydobora Volodymyr
Published: February 2023

The article is devoted to the study of the genesis of the principles of industrial policy in European countries, given in to account that these countries are the historical center of the industrial revolution, thus initiating the beginning of industrialization. The purpose of the article is to analyze the experience of European countries on the genesis of economic policy, aimed at accelerated economic growth. The key areas of economic policy aimed at strengthening the economic potential of countries, such as: trade control at the expense of tariffs; infrastructural development; state property and public procurement of industrial goods; protection of technological property rights, are outlined in the article. The evolution of the directions of eco- nomic, including industrial, policy of European countries during the XX-beginning of the XXI century are studied with the help of the historical-logical method of cognition. The formation of industrial policy in the EU countries is staged in the article and the main periods of which can be described as: the period of liberal policy; a period of significant growth of state intervention in the politics of countries during the war; the postwar period of flourishing industrial policy in the era of reintegration; stage of globalization and deindustrialization; stage of industrial policy orientation towards sustainable development and autonomy of Europe. It is established that despite the common historical conditions for the evolution of industrial policy and the focus on liberal industrial policy in Europe, individual factors of economic growth available in different countries have determined the types of economic structure of individual countries. It is generalized that in general the state industrial policy of all countries is aimed at the development of the real sector of the economy, which would most fully contribute to increasing the competitiveness of national economies. The practical value of the results of the study lies in the formation of general principles of effective industrial policy as a guide for improving domestic economic policy of Ukraine.
CURRENT TRENDS OF THE MARKET OF BANKING SERVICES USING INFORMATION TECHNOLOGIES
Authors:   Uzhhorod National University, Vincenti Emilia , Kushnir Natalia ,   Uzhhorod National University
Published: February 2023

In the current conditions of globalization and development of international relations, the banking sector and the banking system are going through a number of transformations. These changes are caused by the constant need to maintain stability, competitiveness and sustainable economic growth of banks. Today, the digital economy occupies a special place in all spheres of public life, and also undoubtedly affects the financial sector. Thanks to modern digital technologies, we can see not only the emergence of new electronic financial services and products, but also the modernization of the forms in which they are provided. At the same time, the most significant transformations are taking place in the field of consumer banking and payments. In the article the authors analyzed the key stages of the development of banking products, in particular the search for new technological solutions and market segments such as insurance business, financial leasing, asset management and real estate investment. The authors described the key development trends such as customer focus, controlling and innovation management. It has also been proved that all the latest trends that have emerged in the banking sector over the last period of time are determined by a common prerequisite – the development of information technology. In particular, the impact of information technologies on individual banking institutions with the aim of introducing innovative banking products and services, such as mobile and online payments, deposit and trading account management programs, is investigated. Attention is focused on such modern technologies as blockchain and cryptocurrency, as well as the impact of remote services. It is proved that the remote mode of operation has become a corporate standard for many Ukrainian banks, because today with the help of a phone or tablet it is possible to control the financial results of banking operations, analyze financial indicators and receive automatic notifications about events that require special attention. The authors also gave the most striking examples of innovations in the banking sector – such companies were «Capgemini» and Ukrainian Monobank. The authors conclude that the prospects for further research lie in an in-depth consideration of the process of diffusion of banking innovations depending on various macroeconomic and microeconomic factors, as well as the nature and key properties of innovations in the banking industry according to their classification.
TAXES OF FHE FUTURE: ADMINISTRATION IN THE CONTEXT OF THE ECONOMY’S DIGITALIZATION
Authors:   LLC «Alcohol and non-alcoholic plant «Dnepr», Ivanov Sergii , Chekina Viktoriia ,   Institute of Industrial Economics, National Academy of Sciences of Ukraine, Razumova Hanna ,   Dnipropetrovsk State University of Internal Affairs
Published: February 2023

It so happens that tax systems are not unchanged, they are constantly transformed in response to new living conditions and activities of people. Today, we are witnessing unprecedented changes in production, doing business, and our lives under the influence of rapid Industry 4.0. The tax systems are trying to respond promptly to these changes. However, this does not always work. Through trial and error, new taxes are born, new conditions for tax administration are created. The purpose of this article is to study the transformation of taxation and tax administration in the context of the economy’s digitalization to form a modern effective national tax system. The study is based on the analysis of a large number of materials on this issue, the authors of which are well-known scientists, consulting companies, governmental and international organizations. Methods of data analysis, a systematic approach to identify trends in tax systems, assess the advantages and disadvantages of new taxes, the emergence of which was caused by the Fourth Industrial Revolution have been used. The results of the analysis showed that the world is currently moving from local to global taxation, but there are attempts to introduce new national taxes «on Google» and cryptocurrency in order to increase tax revenues to budgets; new digital technologies (artificial intelligence, Big Data and Analytics, blockchain) are gradually being introduced into the tax administration process. As a result of the analysis of the modern transformation of tax administration in conditions of total digitalization, the following main trends have been determined. The course of tax administration digitalization launched by Ukraine is very important in light of the new global paradigm of global tax administration and it needs comprehensive support from both the state and business, specialists in the field of information technologies and citizens, who are interested in building a new system of modern effective tax administration aimed transpa­ rency, justice, and security.
THE ESSENCE AND HISTORICAL ASPECTS OF UKRAINE’S ECONOMIC INTEGRATION WITH THE EUROPEAN UNION
Authors:   Lviv Polytechnic National University, Adamiv Marta
Published: February 2023

The article emphasizes the need to deeply understand the essence of economic integration as a merit-based and structured process. In this context, the unified essence of economic integration has been established on the basis of combination of different integration theories and development of logical structure of its step-by-step process. The relevance of determining the reasons and factors that hindered or facilitated the economic integration of Ukraine in the historical perspective has been substantiated. To accomplish this task, the historical path of economic integration of Ukraine has been analyzed and, in particular, the economic part of the Association Agreement between Ukraine and the European Union has been examined. This will provide a basis for identifying the priority tasks and the best ways to address them to ensure effective economic integration of Ukraine with the European Union.
STATE AND PROSPECTS OF THE DEVELOPMENT OF REGIONAL MARKETS OF POULTRY PRODUCTS IN THE CONDITIONS OF EURO INTERACTION
Authors:   Odessa National University of Technology, Savchenko Tetyana
Published: February 2023

The article examines the influence of European integration processes on the conditions of functioning of regional markets of poultry products of Ukraine. The importance of the poultry industry for the development of the agricultural sector of the country’s economy and ensuring food security has been clarified. The impact of the export of poultry products on the development of production, the unification of products, the reduction of their cost price, the introduction of a flexible price policy, the improvement of the professionalism of employees due to the exchange of experience during migration processes, the increase in the competitiveness of products on both foreign and domestic markets is determined. The dynamics of the balance of consumption of meat and meat products in recent years have been analyzed, which showed growth trends and an excess of the growth rate of product exports over imports, while the share of imports in consumption tends to decrease. The dynamics of export and import of chicken meat by countries of supply are characterized: the largest volumes of Ukrainian chicken meat exports are delivered to the Netherlands, the second position in terms of supplies is taken by Saudi Arabia. The dynamics and share of the export of poultry products in the total production were analyzed, which showed a gradual increase in the production of poultry meat and eggs, with a simultaneous increase in the share of exports. The degree of dependence of the total volume of poultry meat production and export was determined, the calculations proved a strong inverse positive correlation between the rates of growth (decrease) in the volume of production and export. The main tasks and peculiarities of functioning of regional markets of poultry products are characterized. The regional market of poultry products regulates the degree of market saturation, product differentiation strategies used depending on market segmentation, and the effectiveness of the distribution policy. The state, problems and prospects for the development of poultry production during military aggression and the importance of European integration support for Ukrainian agribusiness are clarified. Support for Ukrainian producers of poultry products was provided by the EU countries and Great Britain, which canceled import duties and quotas on imports from Ukraine and provided opportunities for increasing export volumes and reviving foreign trade.
CLASSIFICATION OF EU COUNTRIES BY TYPES AND VOLUMES OF EXPORT OF QUOTA AGRICULTURAL AND FOOD PRODUCTS FROM UKRAINE
Authors:   Lviv Polytechnic National University, Seliuchenko Nadiia
Published: February 2023

In the conditions of a full-scale war with Russia and in connection with granting Ukraine the status of a candidate for EU accession in June 2022, the issue of liberalization of duty-free trade between Ukraine and the EU is urgent. In this context, it is important to form relevant information based on the volume and structure of trade in quota agricultural and food products with EU countries. For the study, a sample of data was formed based on official statistical information for 2021 on the export of the following products: honey; tomatoes; juices; starches; cereals; flour; poultry meat; eggs. The following priorities of the EU countries in the consumption of products of Ukrainian production were identified: honey; poultry meat; tomatoes; juices; starches; eggs; cereals; flour It was established that in 2021 Poland was the leader in terms of export volumes of the studied types of products, Germany, the Netherlands and Slovakia were quite close. The largest buyers of certain types of products were: honey and tomatoes – Poland; juice – Austria; starch – Malta; croup – the Netherlands; flour – Slovakia; poultry meat – the Netherlands; eggs – Latvia. The similarities and differences of the countries in terms of types and volumes of imports of Ukrainian products were identified and three clusters were identified: Germany and Poland; The Netherlands and Slovakia; all other countries. Poland and Germany buy honey, tomatoes, and juices the most. In the structure of product exports to the Netherlands and Slovakia, poultry meat occupies the largest share. To identify the similarity of countries in terms of types and volumes of export of products from Ukraine, the method of cluster analysis was used, in particular, the method of agglomerative procedure was used from hierarchical methods, and the k-means method was used from non-hierarchical methods. The agglomerative classification procedure made it possible to identify three clusters: Germany and Poland; The Netherlands and Slovakia; all other countries. The application of the k-means method gave the same clustering results as the method of agglomerative procedure, on the basis of which a conclusion was made about the correctness of the classification of objects. In addition, the structure of products imported to Germany, Poland, the Netherlands and Slovakia was analyzed and the similarity between Germany and Poland, the Netherlands and Slovakia was confirmed. The information obtained in the study can be used to develop recommendations regarding the policy of liberalization of duty-free tariff quotas for the products of Ukrainian manufacturers, as well as to optimize logistics routes.
CORRUPTION, INEFFICIENT INSTITUTIONS AND EUROPEAN INTEGRATION
Authors:   Uzhhorod National University, Serzhanov Vitaliy , Diachenko Tetiana ,   National Technical University «Kharkiv Polytechnic Institute», Abramov Fedir ,   National Technical University «Kharkiv Polytechnic Institute»
Published: February 2023

It is shown that the repressive anti-corruption measures traditionally used to prevent the emergence and spread of corruption are ineffective due to a number of reasons. The main reason for the ineffectiveness of these measures is the failure to take into account the client’s motives when concluding a corruption agreement with a corrupt official. It was revealed that the direct cause of the emergence and spread of corruption is the inefficiency of the existing formal rules, which lead to an increase in the level of transaction costs of bureaucratic procedures and encourage the client to enter into a corruption agreement. As a result, the fight against corruption should be considered as an integral part of general institutional reforms. Achieving a noticeable reduction in the level of corruption in the country is possible due to the consistent implementation of reforms aimed at increasing the overall effectiveness of the current formal rules. The direct consequences of these reforms should be both the elimination of the incentives that prompt the client to enter into a corrupt deal, and the elimination of the official’s discretionary powers that enable him to provide corrupt services to his clients. It is shown that, under certain circumstances, the institutional reforms necessary for the country’s accession to the European integration processes can lead to an increase in the efficiency of the country’s institutional framework and have a positive impact on the dynamics of its level of corruption. Corresponding reforms can take place both by borrowing formal rules that have already managed to prove their effectiveness, and by increasing the effectiveness of existing non-borrowed formal rules. In both cases, a sustainable long-term reduction in the level of corruption in the country is possible only if positive dynamics of formal rules are ensured. It has been proven that in order to successfully reduce the level of corruption by increasing the efficiency of the institutional framework, the implantation of borrowed formal rules characterized by conditional inefficiency should occur only after the elimination of external factors of their inefficiency. The need to take into account the criteria for the expediency of reforming conditionally and unconditionally ineffective formal rules during the reformation of ineffective non-borrowed formal rules is substantiated.
SYSTEM ANALYSIS OF THE UN AS AN INDICATOR OF THE INFLUENCE ON EUROPEAN INTEGRATION PROCESSES IN UKRAINE
Authors:   Vinnytsia Institute of Trade and Economics of State University of Trade and Economics, Khachatrian Valentyna , Stratiichuk Viktoriia ,   Vinnytsia Institute of Trade and Economics of State University of Trade and Economics
Published: February 2023

The article substantiates the essence and main tasks of the functioning of the United Nations. A systematic analysis of the UN carried out in order to understand its role in ensuring peace in Ukraine. The life cycle of the UN system is constructed and described. The main stages of the peacekeeping and peacekeeping operation strategy described in detail. The constituent parts of the peacekeeping operation according to the S0-system model highlighted, in particular the subject and object of the operation, means of carrying out the operation. A model of the UN as a system with a number of interconnected elements built. The role of the UN in the process of European integration of Ukraine defined. Its characteristics are singled out, which under the conditions of effective work will be able to help overcome the war in Ukraine, as well as accelerate Ukraine’s entry into the European Union, in particular resistance to obstacles, manageability, self-organization. Signs indicating a depen- dence between UN actions and Ukraine’s accession to the EU identified. The dependence between UN actions and Ukraine’s accession to the EU can characterized by the features. The diplomatic level of the world community significantly depends on the opinion of the UN expressed by the Secretary General of the UN therefore it was the support of Ukraine by this organization that made it possible to ensure world support for Ukraine in the process of waging war. The effective and coordinated work of the UN as a peace support system in the world community will help Ukraine to overcome the enemy faster with lower costs of the infrastructure that will need to restore after the end of the war, which will inhibit the possibility of spending funds to achieve EU membership requirements. The international court, as an element of the second-level subsystem, will help Ukraine achieve justice in the field of ensuring human rights, which were repeatedly violated by the Russian army during the occupation of Ukrainian territories, ensuring human rights is one of the main indicators of Ukraine’s entry into the EU in the block of social demands. Auxiliary bodies of the UN, namely the third-level subsystem can become an activator of innovative development of Ukraine in the post-war period, in particular due to the development of technologies, science and technology, which plays an important role in ensuring the requirements of the EU regarding the development of the economy.
POLITICAL AND ECONOMIC ASPECTS OF UKRAINIAN EUROINTEGRATION: REALITY AND PROSPECTS
Authors:   State Biotechnological University, Khudaverdiyeva Viktoriya
Published: February 2023

The article explores the issues related to the integration of Ukraine into European structures. The plans for carrying out and the processes of practical implementation of the relevant reforms are analyzed. Some aspects of relations between Ukraine and the European Union in 1991–2022 are considered. in the context of its search for a new identity, Ukraine – a way out of the economic and socio-political crisis, taking into account the Association Agreement, the expanded and deepened free trade zone and the Russian-Ukrainian conflict. Particular attention is paid to the institutional, political and economic parameters of integration, as well as the prospects that the country can achieve as an EU member. In Ukraine, European integration was perceived by most politicians and the public not so much as an alternative, but as a matter of vital importance. In the process of development, mistakes were made by Ukraine, the EU and the Russian Federation, which led to the second after the Yugoslav armed conflict in Europe. Under the new conditions, Ukraine has increased its efforts to get closer to the EU, making it a constitutional norm. In the current situation, the presence of political will and analysis of the mistakes made become a prerequisite. Only on this basis is the subsequent convergence of ideas about the ways of resolving the conflict, about the goals, timing and consequences of Ukraine’s integration into the EU possible, which plays an important role in the formation of the Eurasian space of security and cooperation. The country’s accession to the European Union has become one of the priorities of Ukraine’s foreign policy since the creation of an independent state in 1991. There were many obstacles along the way, which the country managed to overcome. The main idea and meaning of integration was that the republic, having joined the EU, would become part of a powerful project that would support the functioning of democratic institutions, the rule of law, promote economic and social development, give impetus to the development of regions, positively affect the business sector and will contribute to the improvement of the environment. To achieve this goal, Ukraine needed to implement large-scale economic and social reforms, to take on obligations related to EU membership.
DIGITAL INNOVATION HUBS INITIATIVES IMPLEMENTATION PRACTICE IN UKRAINE AS A COMPONENT OF THE EUROPEAN INTEGRATION PROCESS
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Yurchyshyn Oksana , Stepanets Olexandr ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Voitko Sergii ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: February 2023

The paper examines the formation and functioning of digital innovation hubs (Digital Innovation Hub – DIH) in Ukraine as a component of the European integration policy. The authors present the results of creating and developing the Center 4.0 at National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” (DIH KPI) under the Boosting Widening Digital Innovation Hubs (BOWI) project in 2021–2022. The key goal of the project is to create a DIH network and established international interaction corridors that support collaboration between DIHs in which technologies for manufactur- ing enterprises are not yet adequately represented (proto-hubs) and developed, highly experienced hubs in these technologies (mature hubs). The paper describes the functionality of such structures, namely the provision of support services to organiza- tions in a specific region through cooperation with other community partners. Outlined are the results of the BOWI project, in particular – of its second phase, which concerned the interaction of the DIH with representatives of small and medium-sized businesses. The directions of Industry 4.0 in which DIH KPI works and the analysis results of the experiment in second phase of the project according to these directions are given. The procedure for evaluating the submitted projects is given, where each of the applications was evaluated by at least two independent external experts of the consortium according to each of the three criteria: «Excellence», «Impact» and «Implementation». The features of such cooperation are exemplified through the descrip- tion of support services that were offered to the SMEs by the DIH in formalizing their innovative solutions. The focus is on the participation in the project of the Association of Industrial Automation Enterprises of Ukraine, which has been uniting science, education and business in the field of Industry 4.0 for a long time, thus making it possible to achieve the socio-economic effect of Ukraine’s cooperation with the European Union.
MARKETING MIX: CHANGES IN VIEWS ABOUT INGREDIENTS
Authors:   Admiral Makarov National University of Shipbuilding, Parsyak Volodymyr
Published: February 2023

Since the time when the economy of independent Ukraine began to be developed on a market basis, such a phenomenon as marketing has quite organically entered its everyday life. Nowadays, both product manufacturers and service providers, and, of course, their numerous consumers are well acquainted with it. What's more, let's take the courage to say that they are not only familiar, but constantly strive to improve the tools of influence on contact audiences. And that's on the one hand. On the other hand, those producers who are able to do it as perfectly as possible are preferred. In view of the above findings, the author in this review of publications focused on the metamorphoses occurring in the marketing mix. At the beginning, we are talking about «P»-class models. They evolved from the classic four ingredients to five, six, and eventually eight. The latter integrated together purely marketing components and purely managerial ones. The article testifies that, at least in academic circles, it was announced that new models of the «C» class will enter the arena of competition. They started with four components and gradually developed to seven. It is believed that the ingredients of the «C»-class models do not so much complement their «P»-predecessors as deny their right to exist one hundred percent. The emergence of modern ingredients of the marketing mix is associated with the individualization of the product offer. It became a characteristic feature of the era of the fourth industrial revolution. Thanks to the conducted research, several results were obtained at once. First, arguments were found in favor of the fact that marketing as a type of economic activity and business philosophy is permanently changing. Secondly, it reflects current market demands and transformations taking place in its information and communication background. Thirdly, the task facing the academic community is defined. It consists in carefully monitoring the course of events in the field that is in the center of our attention, and using the obtained data during the formation of professional competencies in new generations of students.
TARGETED ADVERTISING AS AN IMPLEMENTION TOOL FOR THE MARKETING COMMUNICATION POLICY OF ENTERPRISES
Authors:   Poltava State Agrarian University, Tereshchenko Ivan , Borovyk Tetiana ,   Poltava State Agrarian University, Maiboroda Olena ,   Poltava State Agrarian University
Published: February 2023

Digitization of social and economic processes increases the popularity of social networks and creates new opportunities for selling products in the digital environment. Targeting enables both large and small enterprises to promote their products, works and services, at the same time independently determine the main parameters of the target audience, time parameters of advertising show, set the budget of targeted advertising, manage its effectiveness. Therefore, the study of the functions and tools of targeting in the implementation of marketing communication policy is quite relevant, and the study of the process of setting up targeted advertising in the promotion of goods and services in a virtual environment is a perspective direction of scientific research. The main stages of setting up targeting, such as: creating an advertising "Campaign" (choosing a business goal in social networks); setting up "Advertisement groups" (creating a target audience, setting up a budget and show schedule, places for advertising); formation of "Advertisements" (creation of advertising creatives, text, links), are examined in the article. Targeting functions, such as creation and editing of advertising campaigns, advertisements and their groups; segmentation of the target audience; management of budgets of advertising campaigns, advertisements and their groups; increasing the effectiveness of advertising; identification of the most effective strategies; access to statistics in real time, are defined. The features of targeting tools in the implementation of marketing communication policy of the enterprise are analyzed. The process and stages of setting up targeted advertising are studied. The categories of targeting goals that a business can achieve in social networks are presented. The categories and types of targeting goals are systematized, and their role for business in the implementation of marketing communication policy in social networks is set. Also the features of the target audience segmentation factors while setting up targeting in Facebook Ads Manager were determined. The features of management of budgets of advertising campaigns, advertisements and their groups are presented. The recommendations on setting up targeting and improving the marketing communication policy of enterprises in social networks are offered in the article.
ECO CRIMES AND WASTE PROBLEMS DURING THE HOSTILITIES IN UKRAINE
Authors:   Vinnytsia National Agrarian University, Tokarchuk Dina
Published: February 2023

The active hostilities that have been taking place on the territory of Ukraine since February 24, 2022 are the continuation of the war that the Russian Federation started back in 2014 with the occupation of the territories of Luhansk and Donetsk regions and Crimea. Among the consequences of hostilities, in addition to civilian casualties and large-scale destruction, there is also a negative impact on the environment, which can pose a threat to people’s health and life. The article describes the direct and indirect environmental consequences of hostilities. It is substantiated that the actions of the Russian occupiers can be classified as ecocrimes. The classification of ecocrimes is presented, including the following types: damage to industrial facilities; crimes against energy security that pose a threat to the environment; impact on ecosystems; destruction of the genetic bank of plants; promoting waste generation. Ecocrimes are analyzed according to the proposed types. It was determined that there is significant damage to industrial facilities in Ukraine, which has caused emissions of harmful substances into the atmosphere, pollution of land and groundwater, damage to infrastructure facilities. It is substantiated that crimes against energy security, and especially against nuclear security, pose perhaps the greatest threat not only to the environment, but also to the life and health of the population. The negative influence of military operations on land ecosystems (destruction due to fires, passage of heavy military equipment, construction of trenches, etc.), marine ecosystems (pollution of the waters of the Black Sea, and especially the Sea of Azov) and the destruction of the unique genetic bank of plants in the city of Kharkiv were analyzed. The problem of waste generation as a component of ecocrimes during the war is studied. It was determined that the specific waste of hostilities is military waste (broken equipment, mines, unexploded shells, etc.), construction waste (from the destruction of buildings), hazardous waste generated during the destruction or damage of industrial enterprises (which produce harmful substances), waste of agricultural enterprises (animal corpses during the destruction of farms, animal manure when it is impossible to dispose them due to hostilities).
PROBLEM-PROMISING AREAS OF STRENGTHENING INTERNATIONAL COMPETITIVENESS AND STRENGTHENING THE STRUCTURAL COMPONENTS OF FINANCIAL SECURITY OF THE ICT SECTOR OF UKRAINE
Authors:   Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies Lviv, Kunytska-Iliash Marta
Published: February 2023

The ICT sector creates a powerful potential for ensuring the competitiveness of the national economy and the quality of life of the population. However, the current state of development of the digital economy system of Ukraine is insufficient, which is confirmed by the low positions of our country in the ratings of leading international economic organizations. Particularly problematic areas have become: training of personnel and activation of scientific and research work in the ICT sector; information and communication technology of enterprises of the real sector of the economy; accelerating the digital transformation of the national economy; modernization of digital infrastructure; development of the information society; formation of the system of interaction of e-business, e-government, e-society. All this leads to a slowdown in the pace of development and realization of the potential of the ICT sector, limiting the inflow of investments and cash inflows into the sector and the economy in general, and reducing its share in the country's GDP and export potential. A number of positive trends in the digitization of the economy, although they ensure the formation of a full-fledged infrastructure for the functioning of the ICT sector and the expansion of the scope and volume of activities of its subjects, but this does not sufficiently ensure the strengthening of the financial security of the sector. In order to ensure the financial security of the ICT sector of Ukraine, taking into account the problem-target orientations of the development of the sector and the functional components of financial security, it is necessary to provide for the implementation of the following tools: modernization of the personnel training system and implementation of investment projects for the activation of R&D of subjects of the ICT sphere; implementation of specialized credit programs supporting ICT products for the real sector of the economy; improvement of the fiscal policy of the digital transformation of the economy and society; stimulating the involvement of ICT companies in the implementation of development projects for the modernization of digital infrastructure; activation of innovative and technological activities of subjects of the ICT sector in the consumer market of digital communication; formation and development of the national ecosystem of digital transformation.