bluuebunny/crossref_metadata_2025 huggingface dataset:
How to choose the right influencer for a marketing strategy
Authors: Lenger Aslı Diyadin
Published: July 2024

This paper attempts to build a new model for deciding which social media influencers (SMIs) are suitable for the marketing strategies of businesses. How to choose social media influencers is an unanswered question in the literature, and this study attempts to fill this gap. The study employs a Multiple-Criteria Decision-Making (MCDM) method, the fuzzy decision-making trial and evaluation laboratory model (DEMATEL), to determine the relevance of criteria constructed. It observed SMIs on Instagram and reviewed insights from the literature. Five criteria are proposed for selecting the correct influencers: 1) positioning; 2) target; 3) budget; 4) past campaigns; and 5) the number of followers. Businesses were asked to evaluate these criteria according to their experience with using SMIs. The results suggest that the most important criterion is ‘target’, whereas ‘past campaigns’ is the least influential.
From STP to PAR: Moving communication planning from the past to the future
Authors: Schultz Don E.
Published: July 2024

Technology is fundamentally changing all forms of marketing and marketing communication, not just the applications but the tools, structures and focus as well. In the current distribution stage, marketers have focused on selling via persuasion, ie STM (segmenting, targeting and positioning). Tomorrow’s approaches will be driven by the consumers and consumer responses through the PAR process. PAR consists of P (patterns and platforms) A (agility and actions) and R (relevance, responses and relationships) all driven by consumer demands and requirements. PAR will require fundamental shifts in a firm’s marketing and communication skills and capabilities based on a total rethink of the entire marketing system.
Ten big lessons learned from Big Data analytics
Authors: Bughin Jacques
Published: July 2024

What are the key lessons for corporates wishing to generate return on investment from the use of Big Data analytics? Using a meta-analysis of recent literature, combined with the author’s own survey of hundreds of organisations worldwide, this paper contends that the best companies generate supra-normal profit through a strong managerial and organisational approach to data analytics. Those companies also integrate Big Data into digitisation programmes and proactively invest in advanced analytics (artificial intelligence and deep learning) for better decision-making.
Making sense of multiple measurements of passenger satisfaction
Authors: Dussart Aymeric
Published: July 2024

It is not uncommon for airports today to have multiple channels to evaluate the satisfaction of customers. From the traditional paper-based fieldwork survey to feedback kiosks, or online monitoring of complaints and praise on social networks, airport operators have never had so many options available. Nevertheless, while these tools generate a lot of useful data and analytics, it is important to consider the exact usage that will be made of the new output before deploying them. This will limit the risk of ‘swimming in data,’ with its usual consequences: poor interpretation, perilous comparisons between different channels and unwanted results on customer experience.
What faster payments means for anti-money laundering compliance
Authors: Balani Henry
Published: July 2024

The global phenomenon of faster payments is having an impact on operational issues related to anti-money laundering (AML) compliance. Faster payments are a response to the need to modernise current payment settlement networks as a result of market, technology and demographic trends. Faster payment networks provide benefits to the three major participant groups: corporations, consumers and financial institutions. AML compliance operations have traditionally been designed to operate in a batch mode, holding and reviewing potential suspicious transactions in a queue prior to release. The pressure to release transactions in a faster payments environment is significantly higher, potentially affecting customer service level agreements and the need to comply with established AML review procedures. There are opportunities to improve AML compliance procedures by re-examining processes used, staffing approaches and optimising technology tools.
Appraising and acquiring born-digital collections: An introduction
Authors: Gueguen Gretchen
Published: July 2024

The purpose of this paper is to introduce the concept of born-digital materials in the cultural heritage context and to examine the complexity involved in safely and securely appraising and acquiring them. A practical approach to developing a basic born-digital appraisal and acquisition workflow is discussed. Questions of institutional policy, technique and equipment are covered. These guidelines should assist librarians, archivists and others in cultural heritage institutions on the path to developing routine processes that will complement other existing aspects of collections management.
Use of wildlife camera traps to aid in wildlife management planning at airports
Authors: Scheideman Matthew , Rea Roy , Hesse Gayle , Soong Laura , Green Cuyler , Sample Caleb , Booth Annie
Published: July 2024

Wildlife incidents with aircraft cost airports and operators worldwide an average of US$1.28bn annually. In Canada, Airport Wildlife Management Plans (AWMPs) are designed to provide an outline of specific wildlife hazards at airports and recommend countermeasures to minimise strike risk. Wildlife incident reports are a key component in the development of such plans. Here, wildlife incident reports were compiled and compared to data collected using newly-installed digital wildlife camera trap technology at the Prince George International Airport. Seven camera traps were monitored for a total of 2,426 sampling days (9,228 camera days) between 2009 and 2016 and recorded a total of 3,046 animals within 16 different animal species/groups. Airport personnel recorded 4,640 animals and 23 different species/ groups during the same period. Camera traps recorded almost five times as many animals (n = 2,525) on days when no wildlife incident reports were filed than days when wildlife incident reports were filed (n = 521) and camera traps recorded no images. Z-test for proportions analyses indicated that birds (ie flocks) were more commonly observed and reported by airport personnel than were captured by camera traps, while mammals such as moose (Alces alces), black bears (Ursus americanus) and snowshoe hares (Lepus americanus) were more commonly recorded by camera traps. These findings suggest that data from camera traps can help in the development of more informed AWMPs.
Bridging the divide: Reducing operating expenses and pursuing sustainability in leased spaces
Authors: Cloutier Deborah , Davis Jack , Dowling Jake
Published: July 2024

Due to split incentives and complex lease arrangements, tenants and landlords have often pursued sustainability and energy efficiency independently and avoided focusing on the opportunities within leased space. New research on the benefits of sustainability on health and well-being, an increasingly defined connection between sustainability and financial performance, new programmes and resources, and rapidly emerging technologies that drive and demonstrate the business case for improved energy performance have, however, opened new pathways to bridge the divide between tenants and landlords, enabling mutually beneficial collaboration. This paper examines the barriers and benefits for both tenants and landlords to pursue energy efficiency in leased space, and highlights existing and emerging resources and programmes that provide information on how to get started.
Discovering CovidLock
Authors: Anderson Chad , Saleh Tarik , Mcnee Sean M.
Published: July 2024

In this paper the authors show the breadth of Coronavirus-themed maliciousness and how they prioritised their hunting across such a large influx of malicious infrastructure to discover CovidLock, a novel Android-based screen locker malware. A full technical analysis of CovidLock and its functions provides a basis for analysing other Android malware. This full-depth paper will show everything from hunting automation and prioritisation techniques to the reversing of the malicious application.
Analysis of Project Management Process Groups in urban renewal in the city of São Paulo
Authors: Marchesin Mariana Matayoshi , Monetti Elaine , Da Rocha Lima Júnior João
Published: July 2024

Urban Renewal Projects (URPs) are concerned with degraded areas or areas that have some historical relevance where projects have been put in place to improve the social environment, the economy, infrastructure recovery and expansion of public areas, public transport and social housing. In urban development, public companies are created to manage these highly complex projects, supported by specific legal instruments. Currently, the average life cycle of these URPs is between 15 and 30 years, from conception to a project’s completion. This long term process has consequences, such as obsolescence of projects, loss of objectivity, loss of control and loss of the historical value of the project. This paper studies the public company responsible for managing the URPs in São Paulo, analysing the management processes, organising them into groups of project management processes recommended in ‘A guide to the project management body of knowledge’, 5th edn, and identifying existing weaknesses in the processes, with the aim of developing an improved model for URP management. This study revealed the following: the lack of a responsible person or department to manage the project throughout its life cycle; a need for greater autonomy for SP Urbanismo (São Paulo’s public company), which is São Paulo’s public company; and a lack of efficiency in the controlling processes of the projects developed by this company. This paper is part of broader and more detailed research constituting an ongoing master’s degree dissertation in the Post-graduate Civil Engineering programme at the Polytechnic School of the University of São Paulo-EPUSP.
Brand architecture in higher education
Authors: Zinkan Rob
Published: July 2024

With increased competition and other market forces affecting higher education, branding has emerged as a strategic imperative for colleges and universities. Brand strategy in academia faces many inherent challenges, however, including institutions’ wide-ranging missions and a seemingly inevitable ‘house of brands’ scenario across complex organisations. The larger the institution is, the more complicated these challenges become. The traditional ‘house of brands’ and ‘branded house’ approaches to brand architecture developed for the corporate sector do not translate seamlessly to academia. In response to the multipronged missions of colleges and universities, this paper proposes a new concept for higher education brand architecture: a multidimensional branded municipality, using cities as a more appropriate parallel for higher education institutions.
The ultimate control tower is the gateway to more dynamic supply chain agility
Authors: Holmes Mark
Published: July 2024

Strains on global supply chains have exposed more than ever the need for global businesses to have greater visibility, control and a chameleon-like ability to adapt to any new situation rapidly. Organisations need an in-built ability to reconfigure to unforeseen disruptions arising from anything from geo-political events to a sudden change in consumer taste. Over the years, companies have tried different approaches to this challenge, hoping to gain that elusive level of consistency in a unified view of their supply chain data that will support all their needs. Each has run into problems, with the current shortage of data science expertise a difficulty all must overcome. This paper explains how the ultimate control tower has emerged as a highly effective approach, providing the connective tissue that global organisations need. It enables them to exploit data from their dynamic supply chain to better-inform decisions with immediate positive impact. Based on the four pillars of see, understand, optimise and act, this approach is already delivering for major companies with extended global supply chains. Using real-world examples, the paper explains how organisations deploying the ultimate control tower are achieving resilience and shape-shifting agility that enable them to excel in highly dynamic markets amid many challenges. Organisations are able to move from linear to much more supple digital and collaborative models. They can embed on-demand analytics capabilities and machine learning (ML), making it faster and easier to gain new insights and intelligent predictive and prescriptive capabilities.
Flooding in buildings
Authors: Gibbon David
Published: July 2024

Climate change will inevitably mean more rainfall and more floods in the UK. Integrated planning and more enlightened land management policies are required to reduce and mitigate the impact of the problem. Sources of information are available to surveyors involved in due diligence but surveyors need, more than ever, to be alert to the possibility of flooding affecting a property both from river systems and from surface water. Conventional remedial strategies following flood damage may not be the best approach. Properties that are prone to repeated flooding can be made more resilient by a range of measures. The prospect of higher rainfall calls for a rethink of important aspects of building design.
What has worked in your COVID-19 response and how will the pandemic affect the profession overall?
Authors: Phelps Regina
Published: July 2024

While pandemic plans were brought into the spotlight during the avian flu scare and H1N1 pandemic, the COVID-19 pandemic has been far more severe, with many new challenges to manage. As this pandemic will likely continue to have a major impact on lives and organisations at least until the beginning of 2022, organisations need to stop and take stock of their response and make any necessary adjustments now. This paper explores what has worked well in the initial six months and what needs improvement going forward. It also discusses how the pandemic will affect the profession over the long term. The paper concludes that the pandemic could prove to be a boon for the industry, but only if professionals are proactive in making it happen.
Achieving business resiliency to natural disasters through the lens of risk management and insurance
Authors: Russo Frank , Saxe Tracy Alan , Poliafico Joe
Published: July 2024

Natural disasters have been occurring more frequently and with greater potency, creating a real and heightened financial and operational risk to businesses around the globe. This paper aims to enhance traditional business continuity techniques and strategies by discussing how risk management, insurance and claims knowledge can form a robust platform from which to minimise the impacts of natural disasters on business. To this end, the paper combines professional knowledge from the fields of risk management, disaster response and insurance claims recovery to offer best practices in the key phases of planning and response.
Green real-estate funds in German regeneration: A challenging merger of economy and sustainability
Authors: Beyerle Thomas
Published: July 2024

The increased global awareness of sustainability has by now also reached the real-estate sector, and this trend will lead to increases in the demand for standards, certifications and, of course, capital market products, but the effects of green buildings on rents and prices are difficult to calculate, owing to the heterogeneity of building types and the lack of long-term experience in the field. Sustainability has long since secured its place in the capital market. Expectations from green-building funds are accordingly very high: people are hoping for higher profits and a positive image for their company, and calculate that building costs are only 2–4 per cent higher than the costs of a conventional property: at first glance, a convincing story. There must, however, always also be place for a strong dose of realism: in the context of the overall market and building activities, volumes have hitherto been measured more in per mille than in percentage figures. In the case of Germany, it will, according to current trends, take about 15 years until the volume of this type of property represents a significant percentage of the whole. The possibility of promoting that evolution can be related to possible state instruments for sustainable constructions and funds. But is there a strong need for this? The majority of the surveyed fund managers are of the opinion that the strongest effect comes from favourable credits. One in four of those surveyed would like to see tax incentives and/or direct funding.
Effective foundational security principles
Authors: Kron Erich
Published: July 2024

Before taking on any more security-related technical and financial debt, organisations should take a hard look at their foundational security principles and culture. Organisations that focus on security fundamentals can make a significant improvement in their security posture while spending less and reducing the need for complex technical tools. With so much focus on the latest, greatest technologies, many organisations fail to properly secure the basics. Without a strong foundation to build on, the other tools may be much less effective. This paper serves to guide the reader on the current security threats on the horizon for most organisations and focuses on five basic steps an organisation or individual can take to improve awareness and skill in addressing and managing these threats. Security can be expensive, but not all actions have to be. This is especially true when considering the role that users play in the overall security posture of an organisation. The paper outlines steps the reader can learn and use to strengthen their defences without spending a fortune.
Best practices when handling whistleblower complaints
Authors: Salmon-Smith Tracey , Grannum Sandra D. , Linebaugh Jesse , Aryama Vijayasri G.
Published: July 2024

This paper is intended to serve as an initial guide for members of public companies on creating company whistleblower policies and procedures for the investigation of employee whistleblower complaints. Companies should establish clear internal policies for how employees can make whistleblower complaints, who should receive those complaints, how to investigate those complaints (whether internally or externally) and how the results of the investigation should be reported or shared with others.
Revitalisation of a small US city: Assessing potential gentrification impacts of Middletown, Connecticut’s renaissance
Authors: Garceau Timothy J. , Fusco Jake D.
Published: July 2024

This research focuses on Middletown, Connecticut’s revitalisation of its downtown and adjacent North End neighbourhood. In the early 1990s, these areas were considered blighted, with many boarded-up shopfronts and substandard housing structures that most city residents avoided entirely due to perceptions of crime. Since that time, the city government partnered with the North End Action Team (NEAT), a non-profit advocacy group, to advance key redevelopment projects, resulting in an award-winning renaissance of the downtown area. Downtown Middletown is now an attractive place for locals and visitors alike to stroll, dine and spend money. While the downtown has become desirable, it is not clear if this renaissance has resulted in gentrification-related displacement of existing low-income residents. This study assesses socioeconomic indicators commonly associated with gentrification and determines that, despite Middletown’s rapid transformation, residential displacement from gentrification has not yet occurred. The strong role of NEAT in advocating for the provision of mixed-income housing and for maintaining social service providers while the city began redeveloping a brownfield site into a business incubator are key factors in preventing widespread displacement of low-income residents.
Becoming a learning health system: Designing and implementing a patient-centred clinical intervention
Authors: Segel Joel E. , Ortiz Selena E. , Shaw Bethany W. , Stephens Mark B. , Scanlon Dennis P.
Published: July 2024

An increasing number of healthcare systems embrace the concept of becoming learning health systems, particularly in response to pressure from payers and patients to provide high-value care. Yet many healthcare systems have little experience with the continuous process of using research findings and data analysis to inform the design of interventions that can be evaluated, modified and redeployed. This paper provides one system’s experience with identifying a target patient population and determining an initial intervention that balances the interests of patients, providers and payers while also addressing numerous organisational barriers that need to be carefully navigated for successful implementation. It includes lessons learned to assist healthcare systems or providers who are interested in initiating the process of becoming learning health systems but are unsure of how to get started.
Mining the gold in customer data to uncover your competitive advantage
Authors: Shi-Nash Dr Amy
Published: July 2024

Faced with competition from over-the-top (OTT) providers, telecommunications operators today are exploring ways to respond by offering disruptive business models. Singtel has found an answer with DataSpark and its offer of location analytics. This paper highlights the market conditions that led to the creation of DataSpark to diversify Singtel’s traditional revenue base, the emergence of location analytics as a game changer, and how data can create a genuine competitive advantage for companies.
Big society, small locality: From sweet dreams to hard reality
Authors: Lichfield Dalia
Published: July 2024

The Conservative/Liberal Democrat Government has introduced major changes to the UK, intended to reduce dramatically the roles of the public sector in managing urban and rural development and community services. ‘Big Society’ and ‘Localism’ are intended to transform the previous planning system, giving residents of local neighbourhoods the powers to determine the future character and development of their own neighbourhoods and community services, reducing the roles of city-wide planning authorities and scrapping regional authorities. But these ideas raise fundamental questions: Can a neighbourhood be planned separately from its external world, and can residents make sensible plans separately from Business Initiative Districts? Would ‘NIMBY’ pressures undermine wider housing needs? And would participants in public consultations represent the full interests of all those affected by the plan? In this paper, the author suggests that for ‘Localism’ to succeed, a fundamental rethink about the nature of planning has to take root before all the details are formulated: human settlements are continuously evolving through decisions and actions of people who respond to changes made by other people or by nature. The outcomes are beneficial to some people and may be detrimental to others. The purpose of ‘planning’ is generally agreed — to reduce the adverse impacts of change and maximise the beneficial impacts. It involves intervention in a complex system of causes and effects, interrelating several social, economic, environmental and other spheres of life. Planning can only succeed if it is based on a thorough understanding of the dynamic processes of change, who is involved and their motives and constraints, and if it prepares integrated plans with those involved. But in fact much of urban change is governed by compartmentalised thinking and action.
Intraday risk management: It is about more than just liquidity?
Authors: Dowson Ashley
Published: July 2024

Since 2008, regulators have focused on liquidity, as much as on capital, in strengthening the banking sector. New regulations focus on intraday liquidity risk, but also on credit. If this has been a long journey, then it must surely come to an end soon. Will regulators and bankers tire of the effort? And is there any business benefit in compliance?
Reconsidering bounce rate in web analytics
Authors: Kamerer David
Published: July 2024

In web analytics, ‘bounce rate’ refers to the percentage of sessions that have only one pageview. Bounce sessions are widely considered to be failures by marketers and web analysts. This article reconsiders bounces by looking at single pageview sessions using a different tool, Hotjar, to make virtual video recordings of such sessions. The results show that while some bounces are indeed failures, many are meaningful, including long visits that simply happen not to include any additional pageviews. The main reason for misunderstanding bounces as failures is that, in analytics, there is no marker to denote the end of the session. As a result, long single pageview sessions are improperly measured and look the same as short sessions through the analytics dashboard. Additionally, single pageview sessions are on the rise due to the increase in mobile browsing, as well as the ability of search engines to put the right content in front of searchers, lessening the need to request another page. Marketers are encouraged to use tools other than clickstream analytics to better understand bounce sessions, and to make the first pageview count for the visitor.
How page speed impacts the bottom line
Authors: Carpenter Roopa N.
Published: July 2024

User experience is critical to the performance of an organisation’s website and its key performance indicators (KPIs). However, one aspect of the customer experience that is often overlooked is page speed. Indeed, when organisations compete to create cutting-edge websites that are heavy with media assets and graphics, resulting in a noticeable impact on page speed, the customer experience is seldom taken into consideration. Even if they are aware of the potential impact on page speed, there is no clear way for organisations to measure this impact and connect it to such KPIs as revenue, transactions or lead completions. This paper provides a step-by-step approach to obtaining quantitative data on how page speed impacts primary KPIs. Further, this method can also be utilised in conjunction with the testing of future changes to the site, allowing for a deeper level of analysis, and a better understanding of true impact to the business.
Maximising non-aeronautical revenues: Making the emotional connection
Authors: Spurway Peter
Published: July 2024

For those personnel concentrating on non-aeronautical revenues, there is a very powerful reason to be very concerned with the emotional response that airports create: happy people spend more than unhappy people. This paper considers three areas: the connection between lower stress and higher spending; airport terminal ambience — the feel of the terminal building and who is responsible for the creation and maintenance of it; and finally, the human touch — how to keep the personal touch alive in an increasingly technical environment.
Rigour versus relevance for purchasing trends and processes : An analysis of how research trends and business needs are in line
Authors: Groher Erich , Quitt Anna , Lederer Matthias
Published: July 2024

The purchasing function is driven by recent trends such as sustainability, supplier integration, digital technologies, trade wars, etc., which result in continuous process optimisation efforts and fluctuating requirements to secure supply and save cost. At least, this is what the scientific discussion suggests through its broad coverage of diverse topics in leading scientific journals in the operations management context. The question arises, however, whether these comprehensively discussed topics in literature, ie rigour, have a direct impact on the concerns and topics discussed by the purchasing practice, ie relevance. This paper is based on a previous study conducted by the authors that consolidates current scientific discussions on purchasing trends and provides a first indication on how they support current problem sets of the purchasing practice. The topics identified include traditionally established ones, such as new product involvement of suppliers and green supply management, as well as initial publications on customer-centricity and creative methods. By integrating in this paper the perspective of purchasing practitioners from the financial services industry through a survey and workshop feedback, a first gap between rigour and relevance becomes evident.
Airport operators: How to win and develop new international business
Authors: Brütsch Urs
Published: July 2024

The author attempts to explain the driving forces behind the internationalisation of airport operations. In addition, it gives advice to airport operators seeking to develop new international business by outlining the main hurdles to be taken into account, the most favourable business environment and the basic local conditions to consider.
Why single sign-on is so expensive and what you can do to reduce costs
Authors: Moore Jessica D. , Oprica Vlad , Gallerizzo Dave
Published: July 2024

Implementing SSO is often expensive, and depending on your technical prowess, it may be hard to understand why. This paper explains the basic technical challenge of SSO, the differences between a simple and a complex integration, and how to achieve what your business needs with the least cost and the fewest headaches. We'll focus on issues around developing custom single sign-on solutions for public websites and intranets, which presents different challenges from other scenarios such as SSO for internal business operations. We discuss the intersection of security and analytics with SSO. Finally, we offer useful tips derived from our experience with SSO integration, which you can use as a checklist to guide you through a successful SSO project.
Simplifying US state-level obligations to help achieve compliance certainty
Authors: Stewart Kris , Duffus Elaine F.
Published: July 2024

This paper provides key insights into how expert augmented intelligence helps simplify and refine state compliance obligation management with dynamic technology. Learn strategies to help financial institutions overcome four unique pain points of achieving complete compliance confidence. Readers will learn how top banks are able to reduce reliance on third-party legal firms, connect various components of regulatory change management together and gain a strategic perspective on how that impact is realised.
Payment facilitators’ effects on the digital economy
Authors: Memiş Halim
Published: July 2024

Trade and commerce are the straightforward process of exchanging products, services and worth. While electronic trade or digital economy is identical in essence, the process of exchanging goods and services is made simpler as the medium changes. The digital economy is a platform where people, machines, algorithms and organisations (like corporations) continue to interact with one another in an infinite assortment of options to exchange goods, services, ideas, information and products via the internet, which provides communication options. Because of the increase in connection speed and the adoption of technology, many people were able to participate in the digital economy. The digital economy provides significant quantities of goods and services that people would not be capable of producing without machine and software support. To keep pace with the digital age, money and value transfers must also be digital. Payment systems, which are one of the first technologies to adopt new technologies, have always been very close to digital adoption. Therefore, technology is critical to its continuous development to provide better, safer and faster services ever since the emergence of the first payment cards. Payment facilitators (PayFacs) have played an important role in the inclusion of larger audiences, emerging from the technological infrastructure that had been created by banks and card schemes, the actors that have long invested in this field.
Improving likelihood calculation by mapping MITRE ATT&CK to existing controls
Authors: Beuchelt Gerald , Agrawal Sonal
Published: July 2024

Assessing the likelihood of threats is notoriously difficult for assessors. This paper will demonstrate a new, evidence-based approach to leverage existing security control assessments in determining likelihood of specific MITRE ATT&CK adversarial tactics, techniques and procedures (TTPs). Through automation, we can develop organisation-specific threat profiles for known adversaries and assist in strategic security programme management.
Great storytelling: Best practices for advancement
Authors: Mcdowell Kate , Miller Deborah
Published: July 2024

Storytelling is a key strategy for establishing and sustaining relationships with donors, current and prospective. The purpose of this paper is to explore connections to the century-long public library storytelling in the field of Library and Information Science (LIS) and identify best practices for advancement work. Analysis of 20 interviews with advancement professionals — part of a larger Storytelling at Work project of over 100 interviews — reveals advancement best practices related to library storytelling. Interviewees include advancement professionals at all stages of their career development, from new hires to seasoned leaders. Findings demonstrate that storytelling can inform every stage of the advancement process — including gathering narratives, cultivation, solicitation and stewardship — so that development officers become inspiring tellers of tales. This paper provides a framework to support new advancement professionals to be more strategic in their storytelling and, at the same time, provoke seasoned professionals to analyse how they weave storied relationships.
International retail buying groups and consumer prices
Authors: Corstjens Marcel
Published: July 2024

The aim of the research described in this paper is to investigate the effect of international retail buying groups on consumer prices. The study focuses on EDEKA, the leading grocery retailer in Germany, and its membership in AgeCore, the largest European international retail buying group. The empirical analysis is based on an extensive EDEKA scanner dataset, including over 6 million observations of monthly consumer prices for 138,000 stock-keeping units (SKUs) across 20 food categories, over a six-year period. The analysis shows that EDEKA’s membership in AgeCore led to reduced prices for its customers. These findings are consistent with recent studies on the influence of retail buying groups on consumer prices and contribute to an increasing body of evidence that international retail buying groups reduce consumer prices. The paper shows that international buying groups are a force for the good, as they contribute to reduce consumer prices while simultaneously offering a cost-efficient mechanism for retailers to create scale to obtain competitive buying conditions.
Embedding privacy and security to gain a competitive advantage
Authors: Cavoukian Ann , Jolly Nandini
Published: July 2024

Preserving privacy and protecting sensitive data are fundamental to the core values of individuals and free societies. There have been endless debates on how these values and obligations may be embedded into systems, preferably from the very beginning of the design process. This paper discusses the importance of security and Privacy by Design, both for individuals, as well as for corporations. It highlights a compelling approach for corporations to embrace security and Privacy by Design as a competitive advantage. Aside from adhering to changing regulations, there is power in using the latest cuttingedge technologies to increase consumer confidence. In light of the upcoming General Data Protection Regulation (GDPR), growing threats to sensitive data and the ongoing need to preserve privacy, a data-centric approach, where the protection follows the data wherever it goes, brings a disruptive approach in protecting personal and sensitive business data. Disruptive technologies such as the Circles of Trust security suite, offer persistent data protection for all digital assets. Encryption follows the data and sensitive assets remain protected, both at rest and regardless of where they travel, only allowing authorised personnel to access them, anywhere, everywhere. This also facilitates secure cross-border sharing and collaboration. All organisations have full control over their shared assets. Access can be revoked anytime. These privacy-enhancing capabilities extend to mobile devices as well as cloud storage. As custodians of people’s information and personal data, it is our duty to proactively protect the sanctity of this information. Innovation today offers proactive tools to maintain business continuity while protecting personal and business information from getting out into the public arena and being exploited — win/win!
Audience response to brand activism: An alignment evaluation framework
Authors: Sussman Kristen L. , Sciarrino Joann , Wilcox Gary B. , Bright Laura F.
Published: July 2024

Evolving from emerging expectations of brands to take action on societal issues, a comprehensive framework is introduced for advertising account planners to evaluate how well a brand’s activism initiative aligns with the cultural and social issues of its audience. Contextualised within brand activism alignment literature, the current research investigates audience responses to Bud Light’s partnership with transgender influencer Dylan Mulvaney. Using topic modelling, textual analysis and discussion, the proposed framework is evaluated for its ability to help guide advertisers while also mitigating risk in brand activism endeavours. The findings are discussed in relation to four potential scenarios that advertising strategists may use to navigate brand activism choices. Natural language processing methods are employed as a research strategy to shed light on the potential for a mismatch between Bud Light’s partnership with transgender influencer Dylan Mulvaney and their audience. This paper describes how framework proposes research questions to understand the main message and benefit of a tactic to a brand’s target audience, as well as how the audience’s response may be seen online using the concept of affordances in social media.
The future of the High Street: A tale of two record shops
Authors: Brown James
Published: July 2024

The British High Street is going through a transformative period. Due to the current economic climate and the rise of internet shopping, prominent retailers are closing at an alarming rate. Paradoxically, many large retailers are withdrawing from provincial cities in order to survive. The transfer of customers’ shopping habits from High Street to the internet is indicative of two things: the simplifying of online purchase and a lack of ‘in-store experience’. Record shops were among the first to suffer from changing consumer trends — those that united in order to stave off closure can offer guidance to small retailers and others who now find themselves in a similar position. This is achieved through nurturing an intense loyalty among customers; through offering services that cannot be matched online or in supermarkets. The imaginative and collective collaboration among retailers offers hope to a quickly fading High Street.
The state of systemic threat surveillance in some Australian health organisations
Authors: Canyon Deon V.
Published: July 2024

Crises are preceded by the emission of a series of early warning signals. If detected, these act like triggers for organisational action in anticipation of a known or unknown threat. It is vitally important to detect these signals to enable proactive, preventative actions that limit the impact of ensuing damage. The extent of threat surveillance (signal detection) in health organisations is an unknown, so a cross-sectional survey was conducted to assess the degree to which signal detection mechanisms are used. The focus of signal detection mechanisms and their degree of organisational integration was also assessed, as were organisational attitudes to whistle-blowers. Participants were executives in hospitals, medical centres, aged care homes, pharmacies, dental clinics and physiotherapy, chiropractic and podiatry practices. The results show that health organisations have inadequate signal detection mechanisms focusing on a limited selection of threats. Organisations often fail to integrate and disperse their mechanisms and focus almost entirely on internal signals. A majority of the surveyed organisations failed to reward bearers of bad news. In conclusion, the health organisations surveyed lacked systematic and systemic threat surveillance processes and mechanisms that are essential if they are to become better prepared for crises.
The value of mobile ticketing from a public transport perspective
Authors: Apanasevic Tatjana , Markendahl Jan
Published: July 2024

Within the field of mobile payments, the market segment for mobile ticketing services is expected to grow, driven by the public transport sector. Although a large number of studies have explored the value of mobile payments to customers (ie service end users), there is a lack of research exploring the value of mobile payment and mobile ticketing for business customers (ie transport companies and retailers). This paper aims to address this gap and to explore the kinds of value that mobile ticketing services create for public transport companies. The research considers mobile ticketing services in six Northern European countries. The research findings suggest that within the business-to-business context, mobile ticketing services create multiple dimensions of value, namely enhanced technical functionality; financial value; better working environment; operational value; and reputational and customer relationship value. For passengers, meanwhile, value takes the form of convenience and service enhancement. These benefits are factors driving adoption of mobile ticketing and mobile payment services by public transport companies.
How to engage Millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement
Authors: Fromm Jeff , Butler Cherryh , Dickey Chris
Published: July 2024

The Millennial generation — those born between 1978 and 1996 — make up 80 million of the USA's consumers. Business owners and marketers hoping to engage and connect with these tech-savvy and well-informed young Americans must learn what they want and how to deliver it.
Client clearing: Portability between clearing members
Authors: Ho Mark
Published: July 2024

The financial crises that hit the global capital markets in 2008, beginning with the collapse of Lehman Brothers, had far reaching regulatory consequences as regulators of the G20 countries came together to promulgate new regulations over the OTC derivatives markets, imposing requirements for OTC derivative clearing, reporting and trading. Such regulations have been similarly adopted by various non G20 countries (eg Hong Kong and Singapore). The obligation to clear standardised derivatives, in particular, will have real economy consequences to the end users (non-dealers) of derivatives. Among others, capital implications, cost issues, logistical and regulatory considerations will all come into play. End users will need to consider how best to approach the clearing mandate. Assessing and setting up workable clearing solutions will be paramount, bearing in mind that the cleared derivatives world brings in a slew of new issues hitherto absent in the OTC derivative world. The end user will have to consider its clearing obligations (where applicable), engagement of suitable clearing brokers, handle issues of defaults and margining/collateral, and also consider portability of cleared positions and close-out netting. The author has attempted to set out a broad overview on this topic and provide markers over issues that need to be considered.
Frankfurt Airport’s Terminal 3 expansion
Authors: Hofmann Holger
Published: July 2024

This paper analyses how Frankfurt Airport (FRA) is continuously evolving as one of Europe’s most important aviation hubs. Today, as in the past, FRA continues to meet the challenge of adapting its infrastructure to developments in the global aviation industry. The expansion of the airport — with the inauguration of the new Runway Northwest in 2011 and the current construction of Terminal 3 — is generating new capacity, which is vital due to strong growth in passenger traffic. Terminal 3 will make the airport competitive in the premium sector for future developments in international aviation. The first construction phase of Terminal 3 with piers H and J is planned to open by 2023. This first phase will feature separate levels for arrivals and departures, a marketplace, a food and beverage area and lounges. A new people-mover system and an expanded baggage handling system will ensure a rapid and smooth link with the existing Terminals 1 and 2 on the northern side of FRA — while also connecting the new terminal to the public transportation network. The plans for the new terminal were designed to be flexible from the outset and allow for speedy adaptation to market changes. In response to developments in the airline market and the special requirements of non-premium airlines, plans to build a third pier in the second construction phase of Terminal 3 have been moved forward and adapted to the changed requirements. This means that Pier G for non-premium traffic will be up and running as a fully functional building for handling passengers already in 2021, thus alleviating impending capacity constraints at Terminals 1 and 2. Later, the new non-premium pier will be fully integrated into the overall structure of Terminal 3 when the main terminal building and the two other piers are opened.
The growing relevance of cash in an increasingly changing payments world: An interview with Guillaume Lepecq
Authors: Bruggink Diederik , Lepecq Guillaume
Published: July 2024

As the appetite for cash remains unabated, few societies are close to ‘cashless’ or even ‘less-cash’. In fact, demand for cash has risen in most advanced economies since the start of the global financial crisis. People tend to take cash for granted, but the smooth, efficient and secure distribution of cash is actually supported by a complex ecosystem known as the cash cycle. Cash is not always the most efficient payment instrument but, in most cases, it is. Among other things, this interview deals with three major trends aimed at increasing the efficiency of cash. First, central banks have been adapting their cash distribution policies with a view to increasing the velocity of banknote circulation and the efficiency of the cash cycle. Automation has been the second area of innovation. Lastly, numerous other innovations contribute to the efficiency of cash. Cash possesses unique attributes, which are mostly unmatched by alternative payment instruments. At a time when confidence in banks remains low, providing access to a product that consumers want and need could contribute to restoring banks’ the image of banks with the public.
Business continuity 2014: From traditional to integrated Business Continuity Management
Authors: Ee Henry
Published: July 2024

As global change continues to generate new challenges and potential threats to businesses, traditional business continuity management (BCM) slowly reveals its limitations and weak points to ensuring ‘business resiliency’ today. Consequently, BCM professionals also face the challenge of re-evaluating traditional concepts and introducing new strategies and industry best practices. This paper points to why traditional BCM is no longer sufficient in terms of enabling businesses to survive in today’s high-risk environment. It also looks into some of the misconceptions about BCM and other stumbling blocks to establishing effective BCM today. Most importantly, however, this paper provides tips based on the Business Continuity Institute’s (BCI) Good Practices Guideline (GPG) and the latest international BCM standard ISO 22301 on how to overcome the issues and challenges presented.