Evolution of Company Strategies in Response to Dynamic Changes in the Global Rocket Market
Authors: Meshko Nataliia , Kaznachei Serhii 
Published: September 2024

Purpose: Explore the genesis of the global rocket launcher market, focusing on its history, current trends, and influencing factors. The research delves into the strategies of aerospace companies and their adaptation to changing market conditions, identifying key elements that shape and modify these strategies.
Design / Method / Approach: Multifaceted analytical methodology was utilized, including logical, statistical, and graphical techniques to investigate the rocket launcher market thoroughly. A systemic approach facilitated the examination of the interrelationships among technological innovations, economic implications, and political factors. Structural-functional analysis delineated the operational mechanisms of various market segments, and comparative analysis was used to discern global tendencies and regional specificities.
Findings: Reveal an analysis of the strategic approaches of entities engaged in the production of rocket launchers, emphasizing their state of development and evolution over time. This analysis also identifies the factors impacting the rocket launcher market, which are critical for the strategic formulation and adaptation processes. Strategies demonstrating significant efficacy amidst rapid market changes were distinctly highlighted.
Theoretical Implications: Contribute to expanding the knowledge base regarding the strategic perspectives of companies in the field of space economics, offering new data and interpretations. This integration of economics, technology, politics, and international relations showcases the benefits of an interdisciplinary approach in understanding complex industry processes in a changing market environment, specifically regarding strategic management in a changing market environment.
Practical Implications: As a decision - making guide for industry leaders and professionals, offering data and analytics for strategic planning and informed decision - making. Therefore, the practical value of the research lies in providing useful resources for a wide range of stakeholders, including industry representatives, policymakers, investors, and the academic community. The findings of the study can serve as
educational material for courses and programs related to the study of high-tech markets and the formation of a system of strategic management in companies.
Originality / Value: Comprehensive perspective on the rapidly evolving rocket launcher industry, with a particular focus on the last twenty years and significant attention to the last five years. This period has seen considerable technological innovations and shifts in the global economy and political landscape, providing insights into the key factors shaping the industry and predictions about future changes and trends.
Research Limitations / Future Research: The primary challenge for analyzing the market and company strategies is the limited availability of verified and reliable information, as the rocket launcher market is closely intertwined with state defense programs, which significantly restrict information access. Future research could delve deeper into the impact of technological innovations, government regulations, and the interaction between the rocket launcher market and other aerospace sectors on the strategies of companies from different countries. Given the dynamic nature of the market, regular data updates, at least biennially, are essential for keeping the analysis current.
Paper type: Empirical
JEL Classification: F23, L1, O3