bluuebunny/crossref_metadata_2025 huggingface dataset:
School Leadership and Management Role in Supporting ODL Student Teachers in the Secondary School-Based Post Graduate Diploma in Education Program
Authors: Hadebe LillieBeth
Published: January 2023

Open and Distance Learning (ODL) student teachers, like all student teachers of the century, during their teacher preparation course, do engage in direct practice in the schools. This exercise is done under the tutelage of the university, school leadership and qualified teachers. It is during this direct practice that student teachers need support services, not only from their university, but from the school community. The study sought to establish prevention, intervention, transition and follow up support services offered by secondary school administrators to students on a Post Graduate Diploma in Education program during teaching practice. This was necessitated by the realization that as student teachers sought to get professionalized through improved pedagogical skills and personal growth during teaching practice, they needed relevant and effectively executed support services from their school administrators.  Mixed research methodology was used, and purposive sampling was employed to identify the study participants. The perceptions of both heads and student teachers were gathered through questionnaires and interviews. The findings of the study revealed that effective and relevant student support services could only be achieved through nurturing of positive relationships between the student teacher and the head; a difficult concept to achieve when the head’s concentration was more on administrative tasks than on curricular and instructional tasks.
Relevance of Plasmodium falciparum Biomarkers in the Treatment and Control of Malaria
Authors: Rajasekariah G-Halli , Martin Samuel K. , Smithyman Anthony M. , Hudson Bernard J.
Published: January 2023

We report here a dual-ELISA method to measure Malaria biomarkers concurrently in the same aliquot of blood sample. A correlation between the parasite numbers and ELISA values determined and the figures were used to establish a standard graph. Thick blood smears prepared from spiked blood samples were also Giemsa stained and parasite density determined by microscopy (It was thereby possible to undertake an objective comparison between lactate dehydrogenase and histidine- rich- proteins levels assessed by ELISA and parasite density determined by microscopy from the same spiked aliquot). The presence of lactate dehydrogenase and histidine- rich- proteins is localized and visualized by fluorescent antibody techniques. Twenty-two patient blood samples were retrospectively analyzed for the levels of pLDH and HRPs and their level was quantified in each blood sample. Fresh blood samples from malaria patients seeking care at a healthcare facility in an endemic area were then collected and separated into plasma and infected red blood cells and parasitemia levels determined. The biomarkers which were released into plasma from circulating and sequestered parasites provide a more accurate picture and indicate degree of disease severity. Since lactate dehydrogenase is known to have a short half-life compared to the histidine-rich proteins, its plasma level is believed to reflect on the number of metabolically active parasites more accurately and more reliable indicator of clinical outcome. In contrast, histidine -rich proteins accumulate in plasma and measurable levels persist long after patients have been treated and parasites cleared from their system. Best practice may now call for a pre-eminent role for microscopy and PCR in plasmodium species confirmation, a continued role for newer histidine-rich protein assays in epidemiological studies and control, and the preferential use of parasite lactate dehydrogenase in the clinical management of the disease. Data presented here from spiked blood samples as well as naturally infected patient samples provide evidence that by splitting whole blood samples into RBC-pellet and plasma, determination of parasite biomarkers in split sample fractions gives a true picture of malaria parasites present in humans and this may improve the accuracy of models that attempt to predict parasite burdens more accurately, and so clinical correlations.
Fragility of Existing Civic Engagement Platforms in National Governance of Zambia Towards Community Development
Authors: Matole Adrian , Muleya Gistered , Simui Francis
Published: January 2023

In a democratic nation like Zambia, Civic engagement is expected to improve the well-being of the people in the community. Given the expected outcome of Civic engagement, this study explores the fragility of existing platforms of civic engagement in national governance of Zambia towards community development. The study rids on a case study design to generate evidence on the weaknesses of existing platforms of civic engagement in national governance of Zambia towards community development. Data was generated from a total sample of 23 participants. Key among the findings show that civic engagement platforms are politically inclined and manipulated. Equally, there are inadequate feedback mechanisms. Further, actors are perceived to depend on donor funding for their functionality. The study also established information deficiency about existing platforms of civic engagement among citizens as well as lack of fully fragged budget allocation to support civic engagement and associated with dynamics of government policies. Therefore, this study concludes that the existing platforms of civic engagement are unattractive and as such, they have caused the creation of a dominance version of democracy by the elected civic leaders. Thus, among others, it is recommended that there is need for the Ministry of Justice to reform the laws that impede active civic engagement in national governance of Zambia as active civic engagement may cultivate positive change in the community.
Pendidikan Kesehatan tentang Pencegahan Penyakit Kanker dan Menjaga Kualitas Kesehatan
Authors: Rahayuwati Laili , Rizal Iqbal Abdul , Pahria Tuti , Lukman Mamat , Juniarti Neti
Published: January 2023

Kanker adalah pertumbuhan sel yang tidak normal yang mana sel tersebut bisa tumbuh dan menyebar ke bagian tubuh lainnya bahkan menyebabkan kematian. Salah satu jenis kanker yang paling ditakuti perempuan dunia adalah kanker payudara. Kanker Payudara adalah tumor ganas yang terbentuk dari sel-sel payudara yang tumbuh dan berkembang tanpa terkendali sehingga dapat menyebar diantara jaringan atau organ di dekat payudara atau ke bagian tubuh lainnya.Penderita kanker payudara dapat lebih cepat mengetahui serangan kanker pada payudara dengan memeriksa sendiri secara teratur setiap bulan yang dikenal dengan praktik SADARI (perikSA payuDAra sendiRI) sayangnya hanya sedikit yang melakukannya. Keterlambatan tersebut paling banyak disebabkan ketidakmengertian tentang penyakit dan upaya deteksi dini dengan SADARI. Untuk menyikapi masalah tersebut perlu ditingkatkan program edukasi tentang SADARI, yang merupakan solusi terbaik untuk meningkatkan pengetahuan dan kepedulian terhadap kanker payudara kepada masyarakat melalui pendidikan kesehatan.Tugas ini bertujuan untuk mengetahui perbedaan tingkat pengetahuan perempuan di Desa Jatimukti dalam upaya deteksi dini kanker payudara. Rancangan yang digunakan adalah perlakuan pada satu kelompok sampel sejumlah 31 orang. Analisis deskriptif komparatif menunjukkan bahwa hasil pengetahuan saat post test lebih baik dibanding pengetahuan saat pretest. Simpulan bahwa adanya peningkatan pengetahuan setelah pendidikan, selanjutnya masyarakat after membutuhkan pendidikan kesehatan yang regular.Kata kunci : Kanker payudara, pengetahuan, SADARI.
Deteksi Dini Penyakit Jantung dan Pembuluh Darah Pegawai
Authors: Umara Annisaa Fitrah , Nuraini Nuraini , Ahmad Shieva Nur Azizah , Habibi Alpan , Nainar Azizah Al Ashri , Hastuti Kartini, Hera , Purnamasari Elly , Yoyoh Imas , Irawati Popy , Latipah Siti , Wibisana Elang
Published: January 2023

Prevalensi penyakit jantung dan pembuluh darah di Indonesia terus meningkat berdasarkan umur. Selain umur, faktor risiko penyakit jantung dilihat dari kadar kolesterol, diabetes mellitus, berat badan, dan hipertensi. Menurut data awal, rata-rata umur pegawai di SMA Negeri Kota Tangerang berada pada rentang umur yang memiliki risiko penyakit jantung dan pembuluh darah. Pengabdian masyarakat ini bertujuan untuk mengetahui faktor risiko penyakit jantung dan pembuluh darah melalui anamnesis, pemeriksaan tekanan darah, kadar gula darah, kolesterol, tinggi dan berat badan, serta Indeks Massa Tubuh (IMT). Metode dengan anamnesis dan pemeriksaan kesehatan dilakukan pada 42 orang peserta dalam satu waktu menggunakan skrining Jakarta Cardiovascular Score. Hasil anamnesis dan pemeriksaan kesehatan yaitu mayoritas peserta adalah perempuan berumur 50-54 tahun, 12 orang mengalami hipertensi, 20 orang dengan IMT berlebih, mayoritas tidak ada riwayat merokok dan diabetes mellitus. Sebanyak 14 orang dengan kolesterol ≥200 mg/dl dan mayoritas peserta tidak melakukan latihan fisik. Mayoritas peserta memiliki faktor risiko tinggi mengalami penyakit jantung dan pembuluh darah berdasarkan hasil deteksi dini menggunakan Jakarta Cardiovascular Score. Dibutuhkan intervensi lanjut berupa edukasi mengenai pola hidup sehat dan pencegahan hipertensi seperti pengukuran tekanan darah secara rutin. Kata kunci: Deteksi dini, faktor risiko, penyakit jantung dan pembuluh darah.
Pemberdayaan Orang Hidup dengan HIV melalui Peningkatan Pengetahuan dan Keterampilan Kerajinan Tangan
Authors: Ibrahim Kusman , Ermiati Ermiati , Rahayu Urip , Rahayuwati Laili , Komariah Maria
Published: January 2023

Orang hidup dengan HIV (ODHIV) tidak jarang menghadapi stigma dan diskriminasi dari keluarga, masyarakat, bahkan tenaga kesehatan yang menyebabkan mereka terkendala mendapatkan akses terhadap layanan kesehatan, pekerjaan, dan fasilitas sosial kemasyarakatan lainnya. Hal ini menyebabkan ODHIV tidak berdaya dan masalah-masalah kesehatan yang dihadapinya jadi sulit untuk diatasi. Tujuan dari pengabdian masyarakat ini adalah untuk memberdayakan ODHIV melalui peningkatan pengetahuan dan keterampilan hidup agar bisa menjalani hidup sehat, produktif, dan berkualitas.  Metode yang digunakan dalam kegiatan ini adalah pemberdayaan masyarakat melalui pelatihan partisipatif dan pendampingan. Khalayak sasaran yaitu para ODHIV, pendamping, dan aktivis LSM di bawah pembinaan KPA Sumedang dan Puskesmas Situ sejumlah 17 orang. Hasil terdapat peningkatan persentase kategori pengetahuan tinggi (11,7% ke 88,3%) dan rerata pengetahuan (73,53 ke 82,94) secara bermakna (p < 0.05).  Peserta menunjukkan antusiasme dan mampu mendemonstrasikan pembuatan kerajinan tangan tas dari bahan bekas bungkus kipi. Peserta menunjukkan antusiasme dan mampu mendemonstrasikan pembuatan kerajinan tangan tas dari bahan bekas bungkus kipi. Kegiatan ini perlu ditindaklanjuti dengan mengintegrasikan gerakan berbasis masyarakat dan budaya yang sudah ada seperti “rampak polah”, dan dimasukan ke salah satu program pemberdayaan masyarakat dibawah koordinasi Komisi Penanggulangan AIDS dan Pemerintah Daerah Kabupaten Sumedang bekerjasama dengan Perguruan Tinggi setempat. Kata kunci : Keterampilan, ODHIV, pemberdayaan, pengetahuan.
Pemanfaatan Bio-Slurry Mengurangi Dampak terhadap Pencemaran Lingkungan bagi Kesehatan Masyarakat
Authors: Sutanto J.E. , Kristama Baswara Yua , Purwoko Gervasius Herry , Harnawan Bagus Yossy , Dewi Intan Suksma , Fadilah Hana Faizah , Wicaksono Adityo Tri , Handriyanto Rachmanu Eko , Kusuma Maritha Nilam
Published: January 2023

Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat, akan mengurangi adanya faktor terjadinya dampak pencemaran lingkungan yang berpengaruh bagi kesehatan masyarakat di Dusun Pengajaran. Faktanya selama ini masih banyak masyarakat yang belum mengetahui dampak pencemaran lingkungan bagi kesehatan.  Oleh karena itu tim pelaksana mencari alternatif sebagai solusinya yaitu tim pelaksana memberikan pelatihan bagi masyarakat Dusun Pengajaran bagaimana pemanfaatan bio-slurry  dijadikan briket. Metode pelaksanaannya yaitu tim pelaksana memberikan pelatihan pembuatan briket dan selain itu masyarakat juga diberikan mesin pembuat briket, dengan demikian langsung melakukan praktek proses produksi briket. Mesin pembuat briket tersebut ini juga sangat mudah dalam pengoperasiannya, aman dan juga sangat praktis. Hasil pelaksanaan kegiatan pengabdian masyarakat terkait pemanfaatan bio-slurry untuk mengurangi dampak terhadap pencemaran lingkungan dan juga bagi kesehatan masyarakat, namun menjadi tantangan dan sekaligus manfaat serta keuntungan bagi masyarakat yaitu bahwa briket bisa digunakan sebagai salah satu usaha di tengah kondisi harga gas LPG yang relatif tidak murah dan cenderung terus naik dan minyak tanah yang semakin langkah didapat, saat sekarang ini beberapa orang mulai mempertimbangkan  menggunakan bahan bakar alternatif. Penggunaan briket menjadi salah satu solusi yang tepat dan banyak dipilih sebagian besar masyarakat untuk keluar dari permasalahan tersebut. Secara tidak langsung fenomena ini turut membuka peluang usaha yang cukup menjanjikan, sehingga secara ekonomi akan meningkatkan pendapatan masyarakat dan pada akhirnya kesehatan bagi masyarakat di Dusun Pengajaran tetap tidak terabaikan.  Kata kunci: Pencemaran lingkungan, kesehatan bagi masyarakat, briket, bio-slurry.
Pemberdayaan Orang Tua dalam Literasi Digital Berbasis Aplikasi Iposyandu untuk Memantau Tumbuh Kembang Balita
Authors: Didah Didah , Susanti Ari Indra , Sari Atriany Nilam , Ruluwedrata Fedri Rinawan
Published: January 2023

Tantangan dalam perubahan teknologi di Era Revolusi Industri 4.0 turut memengaruhi kebutuhan masyarakat terutama dalam aspek kesehatan. Akses informasi kesehatan diharapkan dapat diperoleh dengan mudah dan cepat. Aplikasi iPosyandu merupakan salah satu solusi dari harapan tersebut karena aplikasi iPosyandu merupakan media orang tua untuk memantau kondisi pertumbuhan dan perkembangan anaknya berbasis android. Adapun tujuan kegiatan pengabdian masyarakat ini diharapkan mampu memberdayakan orang tua dengan penggunaan literasi digital berbasis aplikasi iPosyandu untuk memantau tumbuh kembang balita. Kegiatan pengabdian masyarakat ini turut menilai kepuasan orang tua dalam penggunaan aplikasi iPosyandu orang tua berdasarkan dimensi kemudahan, tampilan dan kepuasan, serta penggunaan. Penilaian kepuasan tersebut dengan memberikan kuesioner setelah pelatihan online melalui Group WhatsApp. Desain penelitian yang digunakan adalah Observational dengan studi deskriptif dengan pendekatan cross sectional adapun sampel pada kegiatan pengabdian masyarakat ini adalah sebanyak 54 ibu yang memiliki balita yang berumur 0-59 bulan serta tehnik pengambilan sampel dalam penelitian ini yaitu purposive sampling.  Hasil kegiatan PKM ini menunjukkan  bahwa 57,4% dari responden menyetujui bahwa aplikasi iPosyandu orang tua menyediakan cara yang mudah dalam menerima pelayanan kesehatan, memperoleh edukasi kesehatan, memantau kegiatan dan melakukan penilaian secara mandiri. Simpulan dalam kegiatan ini yakni aplikasi iPosyandu orang tua mampu meningkatkan kemampuan literasi digital dan pemanfaatan penggunaan teknologi dalam kesehatan. Kata kunci: Aplikasi iPosyandu, literasi digital, orang tua.
Sosialisasi Program Undewear Rules untuk Meningkatkan Keterampilan Melindungi Diri pada Anak Prasekolah
Authors: Saleha Nurmukaromatis , Delfina Rina , Yustisia Nova , Aprilatutini Titin , Nurlaili Nurlaili , Sardaniah Sardaniah
Published: January 2023

Anak korban kejahatan seksual sering kali mengalami kesulitan dalam mengungkapkan kejadian yang menimpa mereka. Hal tersebut menyebabkan banyaknya penemuan kasus kekerasan seksual sudah berdampak lanjut bahkan sampai dengan penghilangan nyawa. Kasus kekerasan seksual di Kota Bengkulu sudah dalam katagori “Darurat” yang dampaknya telah meluas ke masalah sosial. Tujuan dari kegiatan ini untuk menganalisis pengaruh sosialisasi program Underwear Rules terhadap keterampilan anak melindungi diri dari risiko kekerasan seksual/Personal Safety Skill (PSS) dan hubungan sikap pemberian edukasi seksual orang tua dengan pengetahuan anak tentang PSS. Metode pelaksanaan Pengabdian Masyarakat ini adalah pendidikan masyarakat dalam bentuk sosialisasi program Underwear Rules kepada anak prasekolah. Sebanyak 107 orang anak prasekolah direkrut sebagai peserta. Pengetahuan anak tentang PSS diukur pre dan post menggunakan kuesioner yang berisikan tentang keterampilan dalam melindungi diri dari risiko kekerasan seksual yang diadaptasi dari program “Underwear Rules”. Selanjutnya PSS dianalisis dengan Uji Wilcoxon didapatkan hasil p value= 0,000. Hasil analisis terhadap hubungan antara gambaran sikap pemberian edukasi orang tua dengan pengetahuan PSS anak menggunakan Pearson Correlation tests didapatkan kedua variabel memiliki hubungan bermakna (p=0,000). Simpulan yang dapat diambil adalah terdapat pengaruh yang bermakna antara sosialisasi program Underwear Rules terhadap  keterampilan anak dalam melindungi diri, sikap orang tua dalam pemberian edukasi seksual memiliki hubungan yang erat dengan keterampilan anak dalam melindungi diri dari risiko kekerasan seksual. Dengan demikian sosialisasi ini perlu dilakukan secara optimal dan berkesinambungan melibatkan orang tua serta pada anak usia sekolah. Kata kunci: Edukasi seksual, keterampilan melindungi diri, prasekolah.
Pemberdayaan Ibu Balita dalam Penanganan ISPA pada Anak di Wilayah Kerja Puskesmas
Authors: Cahyaningsih Henny , Hamzah Ali , Suheti Tati
Published: January 2023

Penyakit Infeksi Saluran Pernafasan Akut (ISPA) merupakan penyakit infeksi yang masih menjadi masalah kesehatan balita di Indonesia dan menjadi peringkat tertinggi yang menyebabkan angka kematian balita. Tujuan dari pengabdian masyarakat ini adalah untuk pengetahuan dan keterampilan ibu balita dalam penanganan ISPA pada Anak. Metoda yang digunakan dalam kegiatan ini adalah untuk memberdayakan kader dan ibu balita melalui pelatihan partisipatif dan pendampingan kepada ibu balita melalui diskusi, tanya jawab, demonstrasi dan simulasi praktik langsung dalam kelompok. Sasarannya adalah kader sebanyak 14 orang dan ibu balita sebanyak 40 orang. Hasil terdapat peningkatan persentase sebelum dan setelah pelatihan pada Kader dan ibu Balita, rerata pengetahuan (57.5% ke 84.9%) dan rerata peningkatan keterampilan (56.85% ke 80.74%). Peserta menunjukkan antusiasme dan mampu mendemonstrasikan cara membuat obat batuk sederhana, cara mengukur suhu dan cara mengompres pada anak demam. Kegiatan ini perlu ditindak lanjuti melalui kerjasama dengan Puskesmas untuk membuat pemetaan capaian pelaksanaan pelatihan penanganan ISPA bagi ibu balita di wilayah kerja Puskesmas yang lainnya.Kata kunci: Balita, ISPA, pemberdayaan, pengetahuan.
Penerapan Telemedicine untuk Program Rujuk Balik Jaminan Kesehatan Nasional di Masa Pandemi Covid-19
Authors: Anggoro Tri Priyo , Nurwahyuni Atik
Published: January 2023

Pandemi Covid-19 menyebabkan terhambatnya pasien Program Rujuk Balik (PRB) untuk melakukan kunjungan ke pelayanan kesehatan. Salah satu solusi pelayanan kesehatan untuk pasien PRB dalam situasi pandemi Covid-19 adalah dengan mengadopsi layanan telemedicine. Namun, sebagian besar peserta PRB merupakan pasien berusia lanjut dan tidak terlalu mahir dalam menggunakan perangkat elektronik. Sehingga, apakah memungkinkan layanan telemedicine dapat dikembangkan untuk pasien PRB? Tujuan dari penelitian ini adalah untuk memetakan permasalahan dan kebutuhan pengembangan telemedicine bagi peserta PRB dan menyusun prototype telemedicine untuk peserta PRB. Desain penelitian ini merupakan penelitian kualitatif berupa telaah regulasi dan wawancara mendalam dengan pasien PRB, dokter Spesialis Penyakit Dalam, dokter puskesmas, Kementerian Kesehatan, Kementerian Komunikasi dan Informatika serta BPJS Kesehatan yang dilanjutkan penggunaan Design Thinking untuk pembuatan model prototype layanan telemedicine. Kesimpulan penelitian ini menunjukkan bahwa telemedicine untuk pasien PRB dapat dikembangkan untuk menghindari penularan Covid-19 pada pasien kronis yang berisiko tinggi. Pelayanan telemedicine berpotensi untuk dapat terus dimanfaatkan setelah pandemi berakhir karena penggunaan telemedicine akan sangat membantu bagi pasien yang jauh dari fasilitas kesehatan atau pasien yang memiliki keterbatasan waktu untuk mengakses fasilitas kesehatan. Kata kunci: Telemedicine; Program Rujuk Balik; Penyakit Kronis; Covid-19
ERGENLERİN SOSYAL MEDYAYA YÖNELİK TUTUMLARI İLE BİLİNÇLİ FARKINDALIK DÜZEYLERİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ
Authors: DÜŞÜNCELİ Betül , DEMİREL Gamze
Published: January 2023

Araştırmanın amacı ergenlerin sosyal medyaya ilişkin tutumları ile bilinçli farkındalık düzeyleri arasındaki ilişkiyi ve bu değişkenlerin cinsiyet ve sosyal medyada geçirilen vakte göre farklılık gösterip göstermediğini incelemektir. Araştırmanın çalışma grubu, 2020-2021 eğitim öğretim yılında İstanbul’da öğrenim gören 9, 10, 11, 12. sınıf 555 öğrenci (272 kız, 283 erkek)’den oluşmaktadır. Çalışmada verilerin toplanması amacıyla Kişisel Bilgi Formu, Sosyal Medya Tutum Ölçeği, Ergenler İçin Kapsamlı Bilinçli Farkındalık Deneyimleri Envanteri kullanılmıştır. Araştırma bulgularında öğrencilerin sosyal medya tutumu ile bilinçli farkındalık deneyimleri envanterinin alt boyutlarından içsel deneyimin farkındalığı, dışsal deneyimin farkındalığı, düşüncelerin göreceliliği, içgörülü kavrayış arasında pozitif yönde; farkındalıkla davranma, deneyime açık olma arasında negatif yönde anlamlı ilişki bulunmuştur. Öğrencilerin sosyal medya tutumlarının cinsiyete ve sosyal medyada geçirilen vakte göre anlamlı farklılık gösterdiği bulunmuştur. Öğrencilerin bilinçli farkındalık deneyimleri envanteri; dışsal deneyimin farkındalığı, farkındalıkla davranma, kabul ve yargılamaksızın yönelim, merkezsizleşmek ve tepkisizlik, deneyime açık olma, içgörülü kavrayış alt boyutlarının cinsiyete göre anlamlı farklılık gösterdiği bulunmuştur. Öğrencilerin bilinçli farkındalık deneyimleri envanteri; farkındalıkla davranma, kabul ve yargılamaksızın yönelim, merkezsizleşmek ve tepkisizlik, deneyime açık olma alt boyutlarının sosyal medyada geçirilen vakte göre anlamlı farklılık gösterdiği bulunmuştur.
COMPARISON OF THE PERCEPTIONS AND ATTITUDES OF THE SIXTH-GRADE STUDENTS OF GENERAL SECONDARY SCHOOL AND IMAM HATIP SECONDARY SCHOOL TOWARDS THE LAW AND JUSTICE COURSE
Authors: ÖNGÖREN Hakan , NURDOĞAN Arzu
Published: January 2023

The research compares the perceptions and attitudes of the 6th-grade students of General Secondary School and Imam Hatip Secondary School toward the Law and Justice course. For this purpose, research was carried out involving 161 students who were taking Law and Justice lessons in 6th grade at a General Secondary School (82) and Imam Hatip Secondary School (79) in the Sultanbeyli district. In the study, which was designed with a quantitative but non-experimental descriptive research model, the “Perception and Attitude Questionnaire toward the Law and Justice Course” was used to measure students' perceptions and attitudes. The research data were transferred to the SPSS 26 program and the perceptions and attitudes of the students towards the Law and Justice course were analyzed by t-Test and ANOVA tests according to various variables (gender, monthly income, and parental education level). Accordingly, the perception and attitude averages of the General Secondary School students toward the Law and Justice course were higher than the Imam Hatip Secondary School students. A significant difference was found only between the Imam Hatip Secondary School independent variable and the family monthly income variables regarding the students' perceptions and attitudes toward the Law and Justice course and their attitude toward the content of the Law and Justice course. Accordingly, various suggestions were made based on the results obtained for the sub-objectives according to the research findings.
SÖZEL ZEKÂYI YORDAYAN BİLİŞSEL BECERİLERİN İNCELENMESİ
Authors: BAL SEZEREL Bilge , ATEŞGÖZ N. Nazlı
Published: January 2023

Bu çalışmada sözel zekâyı sözel bellek, sözel muhakeme ve kelime bilgisi değişkenlerinden en çok yordayan değişkeni belirlemek hedeflenmiştir. Çalışmanın katılımcılarını ÜYEP Merkezi’nde zekâ testi uygulanan 315 öğrenci oluşturmaktadır. Katılımcıların sözel zekâ puanlarının elde edilmesinde Anadolu Sak Zekâ Ölçeği (ASİS) kullanılmıştır. ASİS’in Sözel Analojik Muhakeme (SAM), Sözel Kısa Süreli Bellek (SKB) ve Sözcükler-Anlamlar (SAN) alt testlerinden sözel zekâ puanı elde edilmektedir. SAM alt testi kristalize zekânın bir göstergesi iken soyut düşünme ve problem çözme becerilerini ölçmektedir. SKB alt testi, sözel kısa süreli bellek becerisini ölçmektedir. SAN alt testi ise kristalize zekâ, semantik bilgi, dil gelişimi, sözcük dağarcığı, sözcük akıcılığı ve anlama becerilerini test etmektedir. Yapılan regresyon analizinin sonucunda; SAM, SKB ve SAN alt testlerinde yer alan değişkenler dikkate alındığında, sözel zekâyı en çok yordayan değişkenin SAM alt testinde yer alan beceriler olduğu görülmektedir. Diğer bir ifadeyle sözel analojik muhakeme becerisinin sözel zekâya en çok katkı sağladığı sonucuna ulaşılmıştır. Sonuç olarak sözel analojik muhakeme becerisini oluşturan soyut düşünebilme ve problem çözme becerileri genel zekâya katkı sağlayan sözel zekânın en önemli yordayıcıları olarak bulunmuştur. Dolayısıyla çocukların sözel zekâlarını geliştirmek için eğitim faaliyetlerinin planlanmasında bu iki becerinin gelişimi ön planda tutulmalıdır.
2013 OKUL ÖNCESİ EĞİTİM PROGRAMININ SOSYAL-DUYGUSAL, DİL VE ÖZ BAKIM KAZANIMLARININ DOĞA TEMELLİ ÖĞRENME AÇISINDAN İNCELENMESİ
Authors: YİĞİT GENÇTEN Vahide , AYDEMİR Filiz
Published: January 2023

Bu araştırma, MEB Okul Öncesi Eğitim Programında bulunan sosyal-duygusal, dil ve öz bakım kazanımlarının doğa temelli öğrenme ile ilişkisinin incelenmesi amacıyla yürütülmüştür. Araştırma kapsamında, doküman incelemesi yöntemiyle program ilgili beceriler yönünden içerik analizi yapılmıştır. Araştırmacılar, bu becerilere ait kazanım ve göstergeleri literatür ile eşleştirmiş ve doğa temelli öğrenme ile ilişkisini incelemiştir. Elde edilen sonuçlara göre dil gelişimi alanında sesleri ayırt etme, sesini uygun kullanma, dili iletişim amacıyla kullanma, sözcük dağarcığını geliştirme, dinlediklerinin/izlediklerinin anlamını kavrama ve çeşitli yollarla ifade etme ile görsel materyalleri okuma kazanımlarının doğa temelli öğrenme ile ilişkili olduğu tespit edilmiştir. Sosyal-duygusal gelişim alanında kendini yaratıcı yollarla ifade etme, bir olay ya da durumla ilgili olumlu/olumsuz duygularını uygun yollarla gösterme, bir işi ya da görevi başarmak için kendini güdülenme, farklılıklara saygı gösterme, değişik ortamlardaki kurallara uyma, estetik değerleri koruma, kendine güvenme, toplumsal yaşamda bireylerin farklı rol ve görevleri olduğunu açıklama ile başkalarıyla sorunlarını çözme kazanımlarını desteklediği görülmüştür. Öz bakım alanında ise dinlenmenin önemini açıklama, günlük yaşam becerileri için gerekli araç ve gereçleri kullanma, kendini tehlikelerden ve kazalardan koruma ile sağlığı ile ilgili önlemler alma kazanımlarının yer aldığı bulunmuştur. Sonuç olarak, Okul Öncesi Eğitim Programı’nda doğa temelli öğrenmeyi destekleyecek kazanımların bulunduğu ve okul öncesi dönemin etkili bir şekilde ele alınması için doğa temelli öğrenmeyi desteklemesi gerektiği düşünülmektedir.
OKUL İKLİMİ, İŞE YABANCILAŞMA VE ÖRGÜTSEL VATANDAŞLIK DAVRANIŞLARI ARASINDAKİ İLİŞKİNİN İNCELENMESİ
Authors: AYIK Ahmet , ALTAY Tuncay
Published: January 2023

Bu araştırmanın amacı, ilkokul öğretmenlerinin algılarına göre okul iklimi, işe yabancılaşma ve örgütsel vatandaşlık davranışları arasındaki ilişkinin incelenmesidir. Araştırmanın evrenini, 2020–2021 eğitim-öğretim yılında Erzurum ili merkez ilçelerinde Milli Eğitim Bakanlığı’na bağlı 126 ilkokulda görev yapmakta olan 1223 öğretmen oluşturmaktadır. Araştırmanın örneklemini, tabakalı örnekleme yöntemiyle belirlenen 347 öğretmen oluşturmaktadır. Araştırmada veri toplama aracı olarak; “Okul İklim Ölçeği”, “İşe Yabancılaşma Ölçeği” ve “Örgütsel Vatandaşlık Davranışı Ölçeği” kullanılmıştır. Araştırmaya sonuçlarına göre ilkokul öğretmenlerinin okul iklimine ilişkin genel algıları yüksek, işe yabancılaşmaya ilişkin genel algıları çok düşük ve örgütsel vatandaşlık davranışına ilişkin genel algıları ise çok yüksek olarak tespit edilmiştir. Okul iklimi alt boyutlarından demokratiklik ve okula adanma, liderlik ve etkileşim, başarı etkenleri, samimiyet boyutları ile işe yabancılaşma arasında negatif yönde anlamlı; okul iklimin çatışma boyutu ile işe yabancılaşma arasında pozitif yönde anlamlı ilişki olduğu görülmüştür. Regresyon analizi sonuçlarına göre; okul iklimi ölçeğinin alt boyutlarının işe yabancılaşmayı ve örgütsel vatandaşlık davranışını anlamlı düzeyde yordadığı görülmüştür.
TÜRKÇE DERSİ ÖĞRETİM PROGRAMI’NIN (2019) BAĞLAM-GİRDİ-SÜREÇ-ÜRÜN (CIPP) MODELİ İLE DEĞERLENDİRİLMESİ
Authors: KAPLAN Kadir , DEMİR Mustafa
Published: January 2023

2019 Türkçe Öğretim Programı’nı Stufflebeam’in CIPP değerlendirme modelinin bağlam, girdi, süreç ürün boyutları bağlamında öğretmen görüşleri doğrultusunda değerlendirmeyi amaçlayan çalışmada amaçlı örnekleme yöntemlerinden ölçüt örnekleme yoluyla Bayburt il sınırları içerisinde görev yapan 12 Türkçe öğretmeni, araştırmanın katılımcıları olarak belirlenmiştir. Araştırma verileri görüşme yöntemi ile elde edilmiştir. Öğretmenlere yönelik yarı yapılandırılmış görüşme formu oluşturulmuş ve 15.01.2022-13.02.2022 tarihleri arasında yapılan görüşmelerle araştırma verileri toplanmıştır. Elde edilen veriler içerik analizine tabi tutulmuştur. İçerik analizinde araştırma soruları doğrultusunda birbirine benzeyen veriler, belirli kavramlar ve temalar çerçevesinde kodlanarak bir araya getirilip ve okuyucunun anlayacağı biçimde düzenlenerek yorumlanmıştır. Öğretmenlerin görüşleri doğrultusunda bağlam boyutu ile ilgili olarak öğrenci gereksinimlerini karşılamada programın uygun olmadığı; girdi boyutu ile ilgili olarak programdaki hedeflerin genel olarak programla uyumlu olduğu; süreç boyutunun değerlendirilmesi sonucunda uygulamada bazı sorunların yaşandığı ve bu sorunların programın başarısını etkilediği; ürün boyutu ile ilgili hedefler ile ürünler arası farklılıkların olduğu sonucu ortaya çıkmıştır.
Black Surrogacy: Topdog/Underdog and Suzan-Lori Parks’ Dramatic Aesthetic
Authors: Rogers La Tanya Reese
Published: January 2023

Contemporary playwright, novelist , screenwriter, and educator Suzan-Lori Parks won the 2002 Pulitzer Prize for drama for her play Topdog/Underdog just a few days after the play debuted on Broadway. By then, many of her plays were already highly regarded, as evidenced by her prestigious collection of accolades, including a Guggenheim Fellowship, two Obie Awards, and a MacArthur Foundation “Genius Grant,” among others.Parks is recognized for her skill in reshaping themes from American history. She does so by manipulating images, language, and tropes that ultimately challenge convention. Reviewers praise her for creating plays in which compellingly articulate characters offer scathing social and political commentaries regarding their respective environments and circumstances. To stage such a commentary, Suzan-Lori Parks employs a dramatic technique that this essay classifies as "Black Surrogacy."Black Surrogacy is the dramatic act of replacing white literary and historical figures with Black characters. Applied to Parks’ plays, it serves as a theoretical lens by which to scrutinize an American identity that is primarily rooted in white notions of itself. Through a comparative analysis of commendations on and critiques of Topdog/Underdog, Black Surrogacy calls into question this narrow identity configuration and demonstrates the ways in which the Pulitzer-Prize-winning play ultimately reinforces the very stereotypes that it seeks to counter.
Att identifiera utsatta bostadsområden: En jämförande analys mellan polisens lista och segregationsbarometern
Authors: Salonen Tapio
Published: January 2023

Under de senare åren har polismyndighetens förteckning över så kallat särskilt utsatta områden, riskområden och utsatta områden fått en stor betydelse för frågor kopplade till städernas utveckling. Såväl kommuner som bostadsföretag och andra samhällsbyggnadsaktörer arbetar inte sällan utifrån dessa områdesinledningar för att komma till rätta med de problem som yttrar sig i kommunernas marginaliserade stadsdelar och bostadsområden. På så sätt har ”polisens lista” – som den ofta kallas – inte bara blivit styrande för polisens arbete för att stävja kriminalitet och otrygghet, utan också blivit central i såväl det allmänna samtalet om segregation som aktörernas åtgärder riktade mot att stävja denna. Denna rapport presenterar en jämförande studie över polismyndighetens områdesindelning och den indelning i områdestyper som myndigheten Delegationen mot segregation (2018–2022) har tagit fram i samband med två regeringsuppdrag att mäta och kartlägga segregation i den så kallade segregationsbarometern, ett arbete som efter myndighetens nedläggning drivs av Boverket. De båda indelningarna bygger på olika mätmetoder och indikatorer, och föreliggande rapport hjälper oss att förstå likheter och skillnader mellan de olika inledningarna, och inte minst vilka sätt indelningarna kan användas på i områdes- och stadsutvecklingsarbete.
PERAN NILAI EMOSIONAL DALAM MEMEDIASI PENGARUH PERSEPSI KUALITAS TERHADAP NIAT BELI (Studi pada Sepatu Olahraga Adidas di Kota Denpasar )
Authors: Wardhana Riyandhika , Seminari Ni Ketut
Published: January 2023

This study aims to explain the influence of perceived quality and emotional value towards purchase intention of Adidas Shoes, and the role of emotional value in mediating the influence of perceived quality on the purchase intention of Adidas Shoes. This research was conducted on people living in Denpasar City. The population of this study is infinite. The number of samples used was 100 respondents and, was determined using non- probability sampling method with purposive sampling technique. The data was collected throughsurvey using questionnaires and analyzed using path analysis techniques. The results show that quality perception have a positive and significant effect on emotional value, and perceived quality also have a positive and significant effect on purchase intention,while emotional value has a positive and significant influence on purchase intention and is able to mediate the relationship of perceived quality indirectly to purchase intention.

Keywords: perceived quality, emotional value, purchase intentio
BRAND IMAGE DALAM MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI KONSUMEN PADA SEPEDA MOTOR HONDA ADV
Authors: Kameswara I Gede Agus Riyan , Respati Ni Nyoman Rsi
Published: January 2023

Permintaan akan kendaraan jenis motor selalu meningkat, sehingga menyebabkan produsen sepeda motor berlomba-lomba untuk menawarkan produk sepeda motor yang dimiliki, khususnya pada sepeda motor matic. Salah satu brand motor yang ikut berkompetisi untuk mengeluarkan produk sepeda motor matic adalah Honda. Tujuan penelitian ini adalah untuk menjelaskan pengaruh E-WOM terhadap brand image dan niat beli, serta menjelaskan pengaruh brand image terhadap niat beli dan peran brand image dalam memediasi pengaruh E-WOM terhadap niat beli motor Honda ADV. Populasi dalam penelitian ini yaitu seluruh calon konsumen produk motor Honda ADV di Kabupaten Tabanan. Teknik penentuan sampel yang digunakan adalah metode purposive sampling. Sampel yang digunakan adalah sebanyak 60 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Path Analysis. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh positif dan signifikan terhadap brand image dan niat beli, Brand image berpengaruh positif dan signifikan terhadap niat beli, Brand image dapat memediasi pengaruh E-WOM terhadap niat beli pada motor Honda ADV secara positif dan signifikan. Hal ini berarti semakin meningkat E-WOM positif diantara konsumen, maka niat pembelian akan semakin tinggi, dengan adanya brand image sebagai mediator dapat memberikan dorongan terhadap konsumen untuk lebih memperkuat keputusan pembelian. Kata Kunci: E-WOM, Brand Image, Niat Beli
PENGARUH STRES KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION
Authors: Manuaba Ida Bagus Gede Purwa , Suwandana I Gusti Made
Published: January 2023

This study aims to determine the effect of work stress and organizational commitment on turnover intention and was conducted at the Best Western Kamala Jimbaran Bali Hotel which was carried out by involving all 49 employees using the census method, which means that all members of the population were involved as research subjects. Primary data collection was done by interview and questionnaire. The data analysis technique used in this study is multiple linear regression and the results show that job stress has a positive and significant effect on turnover intention, Organizational commitment has a negative and significant effect on employee turnover intention. The advice given is related to work stress, namely increasing the number of employees in departments that lack manpower and providing an old-age insurance program to increase employee commitment to the company. Keyword: job stress, organizational commitment; turnover intention
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP NIAT PEMBELIAN ULANG PRODUK PAKAIAN MEREK LANAKILA DI BALI
Authors: Widyanita Ni Wayan Ayu , Rahanatha Gede Bayu
Published: January 2023

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk terhadap niat pembelian ulang, untuk menganalisis pengaruh inovasi produk terhadap kepuasan pelanggan dan untuk menganalisis pengaruh kepuasan pelanggan terhadap niat pembelian ulang. Data dalam  penelitian ini dikumpulkan dengan menggunakan survei kuesioner yang disebarkan secara online dengan bantuan google form dan diukur menggunakan skala likert. Sampel ditentukan menggunakan purposive sampling sejumlah 110 orang. Teknik analisis data yang digunakan adalah statistik deskriptif dan statistik inferensial. Penelitian ini menunjukkan inovasi produk dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat pembelian ulang, dan inovasi produk berpengaruh positif dan signifikan pada kepuasan pelanggan pakaian merek Lanakila Bali serta kepuasan pelanggan merupakan pemediasi pengaruh inovasi produk terhadap niat pembelian ulang pada pakaian merek Lanakila Bali. Hasil penelitian ini diharapkan perusahaan mampu menciptakan inovasi produk dan kepuasan bagi pelanggan sehingga akan memicu niat pelanggan untuk membeli kembali produk dari Lanakila Bali.

Kata Kunci : Inovasi Produk, Kepuasan Pelanggan, dan Niat Pembelian Ulang.
PENGARUH FAKTOR FUNDAMENTAL PERUSAHAAN TERHADAP RETURN SAHAM
Authors: Pradnyaningsih Ni Wayan Anggi , Suarjaya Anak Agung Gede
Published: January 2023

Return saham ialah keuntungan untuk investor yang didapat dari hasil penanaman modal serta timbal balik dari keberanian investor menanggung resiko dari investasi yang dilakukan. Karena ketidakpastian return yang didapat oleh investor, maka dilakukan analisis fundamental salah satunya analisis fundamental perusahaan. Tujuan penelitian ini adalah untuk memperoleh bukti empiris mengenai pengaruh faktor fundamental perusahaan yang dilihat dari rasio keuangan yang diproksikan dengan rasio ROA, ROE, DER, EPS, PER, dan PBV terhadap return saham di perusahaan Indeks Papan Utama yang terdaftar di BEI pada tahun 2019 dan 2020. Sampel sebanyak 188 perusahaan dengan tahun pengamatan selama 2 tahun sehingga diperoleh data sebanyak 376 amatan. Teknik analisis data menggunakan uji Regresi Linier Berganda. Berdasarkan hasil penelitian, ROA, ROE, EPS, PER, dan PBV berpengaruh positif dan signifikan pada return saham, sedangkan DER berpengaruh negatif dan signifikan pada return saham.

 

Kata kunci: ROA, ROE, DER, EPS, PER, PBV, Return Saham
PERAN BRAND TRUST DALAM MEMEDIASI PENGARUH CUSTOMER PERCEPTION, TERHADAP REPURCHASE INTENTION PENGGUNA SMARTPHONE SAMSUNG
Authors: Widyananda I Wayan Agus Karisna , Seminari Ni Ketut
Published: January 2023

The purpose of this study was to determine the effect of customer perceptions on repurchase intentions, the effect of brand trust on repurchase intentions, the effect of customer perceptions on brand trust, and the role of brand trust in mediating customer perceptions of Samsung smartphone users' repurchase intentions. In this study, residents of Denpasar City who use Samsung smartphones are the samples used with the non-probability sampling method. The number of samples taken as many as 100 people. The analytical techniques used are path analysis, Sobel test and VAF test. This study shows the results that there is a positive and significant relationship between customer perceptions and repurchase intentions, a positive and significant relationship between brand trust and repurchase intentions, a positive and significant relationship between customer perceptions and brand trust. Brand trust acts as a mediating variable between customer perceptions and repurchase intentions.

Keywords: Customer Perception, Brand Trust, Repurchase Intention, Smartphone
MEDIASI KEPUASAN KERJA PADA PENGARUH PERCEIVED EXTERNAL PRESTIGE TERHADAP WORKPLACE DEVIANT BEHAVIOR KARYAWAN PT. BPR PEDUNGAN
Authors: Paramita Ni Luh Dila Diah , Wibawa I Made Artha
Published: January 2023

The background of the research is focused on phenomenon of workplace deviant behavior that occurs in employees of PT. Pedungan BPR. The purpose of this research was about determining role of job satisfaction in mediating effect of perceived external prestige on workplace deviant behavior. The total population in this study was 84 employees which were used as research samples because this study used the saturated sampling method. In collecting data, we used questionnaires distribution and interviews as the method. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumption Test, and Path Analysis.The results of this study indicate that perceived external prestige has a negative significant effect on workplace deviant behavior, perceived external prestige has a positive significant effect on job satisfaction, and job satisfaction has a negative but unsignificant effect on workplace deviant behavior.

Keywords: perceived external prestige; job satisfaction; workplace deviant behavior
INOVASI PRODUK DALAM MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PASAR INDUSTRI KAIN SONGKET DI KABUPATEN JEMBRANA
Authors: Resyananda I Putu Gian Resyananda , Mandala Kastawan
Published: January 2023

Kinerja pasar merupakan hasil kerja dan prilaku kerja yang dicapai perusahaan, untuk mencerminkan seberapa baik prospek suatu perusahaan di mata investor. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap kinerja pasar, pengaruh orientasi pasar terhadap inovasi produk, pengaruh inovasi produk terhadap kinerja pasar serta peran inovasi produk dalam memediasi pengaruh orientasi pasar terhadap kinerja pasar industri songket di Jembrana. Sampel dalam penelitian ini adalah pemilik usaha kain songket di Kabupaten Jembrana. Penentuan sampel dalam penelitian ini memakai metode purposive sampling. Terdapat 36 industri yang digunakan sebagai sampel dalam penelitian ini sesuai dengan survei yang telah dilakukan. Pengujian dilakukan dengan metode PLS (Partial Least Square) dengan program smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara orientasi pasar dengan kinerja pasar, hubungan yang positif dan signifikan orientasi pasar dengan inovasi produk, hubungan yang positif dan signifikan inovasi produk dengan kinerja pasar. Inovasi produk berperan sebagai variabel mediasi antara pengaruh orientasi pasar dengan kinerja pasar.

Kata kunci: Orientasi pasar, Inovasi produk, Kinerja pasar
PENGARUH KUALITAS APLIKASI ESS (EMPLOYEE SELF SERVICE) TERHADAP KEPUASAN KERJA DAN EFEKTIVITAS KINERJA KARYAWAN PADA PT. BPR LESTARI DI BALI
Authors: Intan Fatmayoni I Gusti Agung Ayu
Published: January 2023

Technological developments are growing in the era of industry 4.0 and what needs to be considered in industry 4.0 is technology and personalization. The purpose of this study was to examine the effect of the quality of the ESS application (employee self service) on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari in Bali. This research method is a quantitative method. The main data in this study is primary data obtained directly from the source, namely employees of PT. BPR Lestari. The population in this study were employees of PT. BPR Lestari Bali, the sample in this study was 130 respondents and used PLS analysis with Smart PLS. The result of this research is the quality of employee self service (ESS) application has a significant positive effect on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari.

Keywords: employee self service, job satisfaction, employee performance
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN KOPI JANJI JIWA DI KOTA DENPASAR)
Authors: Devanagiri Dewa Gede Agung Wikrama Aditya , Rastini Ni Made
Published: January 2023

Promise Jiwa is one of the coffee shops in Indonesia that uses celebrity endorsers in marketing their products. This study aims to analyze the effect of brand image in mediating the influence of celebrity endorsers on purchase intention at Kopi Janji Jiwa in Denpasar City. The location of this research is the Jiwa Jiwa in Denpasar City. The population of this study includes consumers who live in Denpasar City with a total sample of 130 samples. The sample was determined by purposive sampling. Collecting data using survey methods and research instruments in the form of a questionnaire measured by a 5-point Likert scale. Data analysis was performed using Path Analysis through SPSS. The results of this study indicate that celebrity endorser has a positive and significant effect on purchase intention and brand image, brand image has a positive and significant effect on purchase intention, and brand image is able to mediate the influence of celebrity endorser on purchase intention. The theoretical implications of this study support the results of previous studies related to purchase intention. The practical implications of this research are as material for consideration and input for the management of Janji Jiwa in Denpasar City in marketing their products. For further researchers, they can add variables that can affect purchase intention, expand the scope of research, or change the research location. Keywords: celebrity endorser; brand image; purchase intentions; Soul Promise Coffee
PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR
Authors: Hidayat Yusmar Ardhi , Purnamasari Eva , Wahyuni Sri , Astuti Rifah Dwi , Supaya Sandi
Published: January 2023

Social media marketing emerges as an appropriate method to assist MSMEs in marketing their products and interacting with their customers during the pandemic and the new normal. MSMEs can build significant business partnerships by engaging consumers as collaborators in actively reviewing and sharing the social value of the product on social media to improve marketing performance. This study had three goals: (1) analyzing the influence of social media marketing on social product value, (2) examining the effect of social product value on marketing performance, and (3) investigating the relationship between the influence of digital marketing and marketing performance. Purposive sampling has been used to select 112 respondents, including culinary MSMEs, that intensively promote their products on social media. Partial Least Squares SEM was used as a research method. According to this study, successful social media marketing raises the value of social products and marketing performance. Social media marketing develops the value of the social product, then improves marketing performance. This study revealed social product value as a moderating variable to empower the positive relationship between social media marketing and marketing performance. Keywords: social media marketing, social product value, marketing performance, and Culinary MSM