bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH BIAYA OPERASIONAL PENDAPATAN OPERASIONAL (BOPO) TERHADAP RETURN ON ASSET (ROA)PADA BPRS HIK PARAHYANGAN TAHUN 2020–2023
Authors: Nurdiani Dini , Leni Leni
Published: November 2024

Penelitian ini dilatarbelakangi oleh adanya fenomena bahwa Biaya Operasional Pendapatan Operasional (BOPO) dan Return On Asset (ROA) pada BPRS HIK Parahyangan tahu 2020-2023 mengalami kondisi yang fluktuasi. Tujuan penelitian ini adalah untuk menilai seberapa besar pengaruh Biaya Operasional PendapatanOperasional (BOPO) terhadap Return On Asset (ROA) pada BPRS HIK Parahyangan tahun 2020 – 2023. Metode Penelitian ini yang digunakan adalah analisis deskriptif asosiatif dengan pengambilan data populasi secara sekunder pada laporan keuangan BPRS HIK Parahyangan. Adapun sampelnya adalah data pertahun Biaya Operasional Pendapatan Operasional (BOPO) dan Return On Asset (ROA) pada BPRS HIK Parahyangan tahun 2017-2022 yaitu sebanyak 12 data. Hasil penelitian ini menyimpulkan bahwa BOPO berpengaruh negatif dan signifikan terhadap ROA pada BPRS HIK Parahyangan. Hasil Koefisien Determinasi yang menunjukan bahwa pengaruh variabel BOPO (X) terhadap ROA (Y) sebesar 97,6%, sedangkan sisanya 2,4% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini. This research was motivated by the phenomenon that Operational Costs, Operational Income (BOPO) and Return On Assets (ROA) at BPRS HIK Parahyangan, 2020-2023 experienced fluctuating conditions. The aim of this research is to assess how much influence Operational Costs and Operational Income (BOPO) have on Return On Assets (ROA) at BPRS HIK Parahyangan in 2020-2023. The research method used is associative descriptive analysis with secondary population data collection in the financial reports of BPRS HIK Parahyangan. The sample is annual data on Operational Costs, Operational Income (BOPO) and Return On Assets (ROA) at BPRS HIK Parahyangan for 2017-2022, namely twelve data. The results of this research conclude that BOPO has a negative and significant effect on ROA at BPRS HIK Parahyangan. the results of the Coefficient of Determination which shows that the influence of the BOPO (X) variable on ROA is 97.6%, while the remaining 2.4% is explained by other variables not examined in this research.
Sequías en la Cuenca del Arroyo Cura Malal Grande (Argentina): efectos en la vegetación durante el evento de 2018
Authors: Ortuño Cano María de los Ángeles , Gentili Jorge Osvaldo
Published: November 2024

resumen
Signal-enhanced high-sensitivity atomic magnetometer based on multi-pass cell
Authors: Peng Jin , Yin Yiran , Xu An-Ning , Liu Bei , Li Zhiqiang , Wang Chun
Published: November 2024

We propose a signal- and sensitivity-enhanced spin-exchange-relaxation-free atomic magnetometer utilizing a multi-pass cell with a highly spatially homogeneous optical pumping scheme. The relationship between the magnetometer’s performance and the number of probe beam passes is measured. The optical rotation angle exhibits a linear correlation with the number of passes, achieving 89 mrad nT−1 for a quadruple-pass cell. However, the sensitivity does not increase linearly when further increasing the optical length due to the noise limit. This work provides a method to study the enhancement performance of the magnetic response and sensitivity in atomic magnetometers by using multi-pass cells.
Performance Analysis of Certification Institutions of Marine and Fisheries Professions from 2019 to 2023
Authors: Natsir Imron , Triastuti Eny
Published: November 2024

This research aims to analyze the performance of the Professional Certification Institute (LSP KP) for Marine and Fisheries during the period of 2019-2023. The performance of the LSP KP is measured based on indicators such as the number of certifications issued, the pass rate of competency test participants, and the level of stakeholder satisfaction. Data was collected through surveys, interviews, and related document analysis. The analysis results indicate an improvement in performance regarding the number of certifications issued; however, there are still challenges in service quality and the efficiency of the certification processing time. This research also identifies the factors that influence the performance of LSP, such as the availability of resources, the competence of assessors, and regulatory policies. The main conclusion of this research is that although the performance of LSP KP has improved, further enhancements are needed to reach higher standards. Recommendations are made for strengthening the capacity of assessors, improving infrastructure, and refining operational procedures. The implications of these recommendations include an improvement in the quality of certification and industry trust in LSP KP, which can ultimately contribute to enhancing the competitiveness of the workforce in the maritime and fisheries sector.
Pelatihan Pembuatan Pakan Ternak Fermentasi Berbahan Baku Sumberdaya Lokal Di Kelompok Tani Ternak (KTT) Berlian Desa Sukadana
Authors: Endang Prasetyowati Rini , Haryati Ningsih Dwi , Wadi Ikhwan
Published: November 2024

The purpose of this activity is training in special production technology for fermented feed using local resources such as straw and others. The implementation of preparation for community service activities includes: initial observation/survey activities, identification of potential and problems, preparing an action program plan, determining activities, coordinating and taking care of permits for all parties related to the service activities. The results obtained were that most group members did not utilize local raw materials for animal feed and they did not provide fermented animal feed for their livestock. Providing an understanding of the importance of the concept of increasing livestock production in the form of information transfer, knowledge about the concept of fermented animal feed related to its benefits and functions for increasing production carried out through FGD and lecture methods. During the discussion session, input and feedback were obtained from participants that could be useful for the implementation of the service process. The next session was a demonstration or practice of making fermented animal feed using local resources. In the follow-up stage, assistance was provided in providing fermented animal feed to each farmer's livestock, with the hope that the livestock would accept and eat the results of the fermented feed so that it could increase production and increase the income of livestock farmers. The implementation of community service activities went according to plan and could be realized according to expectations. In order to optimize and massively implement the activity of making fermented animal feed among livestock farmers, especially in the surrounding areas, the next community service activities were carried out in various community groups that could be directly affected by handling vulnerable animal feed.
Pendekatan One Villace One Product (OVOP) Untuk Meningkatkan Daya Saing Unggulan Industri Kecil Menengah di Desa Lampisang Kabupaten Aceh Besar
Authors: Pristiwa Nara , Agustina Maya , Yusuf Yuslaidar , Amelia Sativa Natasya
Published: November 2024

As technology advances, it encourages small and medium-sized enterprises (SMEs) to utilize technology in marketing their products to boost the regional or national economy. The Lampisang area has SMEs that run similar businesses but compete despite being neighbors, without promoting the name of the region. The One Village One Product (OVOP) program is expected to enhance local potential in a specific area/region, thereby addressing poverty and unemployment. The main objective of this community service is to provide an understanding of the products produced by SMEs in Lampisang village, Aceh Besar, to promote their village as One Village One Product. This aims to improve the competitive advantage of small and medium industries in Lampisang village, Aceh Besar, through this counseling. It is expected that this community service will give SMEs new ideas and insights on how to increase the competitive advantage of small and medium industries in the village. This service is conducted through counseling with the One Village One Product (OVOP) approach to enhance the competitive advantage of small and medium industries in Lampisang village, Aceh Besar. Data collection techniques involve field surveys and information from village officials, followed by interviews with SMEs based on the gathered data. The counseling is conducted face-to-face, with a question-and-answer session providing solutions to any problems encountered so far. The findings during the counseling show that many SMEs have never heard of OVOP. Thus, in the future, SMEs have suggested that community service continues with different themes to help them become more confident and motivated in running their businesses.
Membangun Kapasitas Pokdarwis: Pelatihan Pengelolaan Wisata Interaktif Dam Kembar yang Berkelanjutan di Desa Ajung
Authors: Zuama Al Amin Muhammad , Hadits Nurul , Maulani Silvi , Adnan Fahrobby
Published: November 2024

Tourism is a potential sector that can drive local economic growth, especially in rural areas that are rich in natural and cultural beauty. Ajung Village, with ecotourism potential in the Twin Dam Tourism area, has formed a Pokdarwis (Tourism Awareness Group) to manage and develop the tourist destination. To support effective tourism management and promotion, training and capacity building for Pokdarwis was conducted, which included tourism management and the application of digital technology. The training activities included an introduction to the Widamar ecotourism concept, promotion strategies, and the use of technology such as websites and augmented reality. The results showed a significant increase in Pokdarwis' understanding, with the average post-test score increasing compared to the pre-test, indicating that the training was successful in improving Pokdarwis' knowledge and skills in tourism management and promotion. The implementation of digital technology in tourism promotion also provides added value in efforts to attract tourists to Ajung Village.
MATHEMATICAL MODELING OF THE LATERAL SLIDING OF A WHEELED VEHICLE WHEN TURNING
Authors:   Voronezh State Agrarian University named after Emperor Peter the Great, Belyaev Alexander , Afonichev Dmitry ,   Voronezh State Agrarian University named after Emperor Peter the Great, Trishina Tatiana ,   Voronezh State Agrarian University named after Emperor Peter the Great, Sheredekin Pavel ,   Voronezh State Agrarian University named after Emperor Peter the Great
Published: November 2024

The condition for the occurrence of lateral sliding of a wheeled vehicle when turning is determined. Analytical dependences are presented to determine the radius of rotation of the center of gravity of the machine as a function of time, heading angle, acceleration and speed of lateral sliding, and lateral withdrawal of the machine. A mathematical model of the lateral sliding of a wheeled vehicle when turning in the SimInTech program has been developed. A simulation of the lateral sliding of a wheeled vehicle when turning 180 degrees was performed, using the example of the Belarus-80.1 tractor. It shows that the withdrawal of the car in the lateral direction begins at the end of the section of the entrance to the turn, when the radius of rotation of the center of gravity of the car has significantly decreased, but due to the still small values of acceleration and the speed of lateral sliding, the withdrawal in this section is not significant (for the example considered less than 1 cm). In the repartitions of the section of steady rotation (with a constant radius of rotation of the center of gravity of the machine), the acceleration of lateral sliding is constant, but the speed of lateral sliding increases and, accordingly, the withdrawal of the machine in the lateral direction increases (for the example under consideration up to 43 cm). At the beginning of the exit section of the turn, with an insignificant increase in the radius of rotation of the center of gravity of the machine, the acceleration of the side slide decreases, but the speed of the side slide continues to increase until the acceleration of the side slide becomes equal to 0. As the machine moves in the exit section of the turn, the radius of rotation of the center of gravity of the machine increases, the acceleration of the side slide will be negative and directed in the opposite direction from the direction of the side slide speed, the latter decreases, but the withdrawal of the machine in the side direction continues, reaching a maximum value (for the example considered 1.12 m) at a side slide speed equal to 0.
ZINC-FILLED COATINGS FOR PROTECTING AGRICULTURAL MACHINERY FROM ATMOSPHERIC CORROSION
Authors:   All-Russian Research Institute for Use of Machinery and Petroleum Products in Agriculture, Knyazeva Larisa ,   Tambov State University, Dorokhov Andrey ,   All-Russian Research Institute for the Use of Machinery and Petroleum Products in Agriculture, Kur`yato Nikolay ,   All-Russian Research Institute for the Use of Machinery and Petroleum Products in Agriculture
Published: November 2024

Application of zinc-filled coatings (ZFC) on oil base is possible for protection of agricultural machinery from atmospheric corrosion. Analysis of literature has shown that anti-corrosion efficiency of ZFC largely depends on the size of zinc particles included in their composition. Zinc powders of different sizes PCR-1 (up to 40 μm) and PC-1 (up to 9 μm) in the amount of 40-60 wt.% were used for research. Oils were used: used motor oil (MMO), industrial oil I-20A, refined rapeseed oil and drying oil were used as a binder. It was determined that the corrosion potential (Ecor) of St3 steel with ZFC in 0.5 M NaCl solution occupies an intermediate value between the Ecor of steel and the Ecor of compact zinc. The concentration of Zn in the oil film as a result of its oxidation and transition to 0.5 M NaCl solution decreases over time from 40-60%, reaching almost the minimum value after 20 days. It was found that the introduction of zinc powder into oils increases their protective efficiency (Z) the more significantly, the smaller the particle size. The introduction of 40% PCR-1 powder increases Z MMO by 5%, and zinc PC-1 - by 48% in a saline solution. These trends are also preserved during tests in the G-4 heat and moisture chamber, but the difference when using different CNP is not as significant as during tests in a saline solution. The maximum Z = 93% was obtained for drying oil with 50% PCR-1; Z = 94- 95% for compositions with 50-60 wt.% PC-1 in rapeseed oil, Z = 94-95%. Coatings with PC-1 in MMO and rapeseed oil provide Z = 91% during full-scale bench tests over 12 months.
Muros de sombras y de pájaros
Authors:   Universidad Santiago de Cali, Sendoya Miriam Alicia
Published: November 2024

Muro de Sombras y de Pájaros, de Miriam Alicia Sendoya, el libro ganador del Concurso Ediciones Embalaje del XXX Encuentro de Poetas Colombianas del Museo Rayo de 2014, suscita una reacción de profundo dolor. En un viaje a la Sierra de Aracena, en Huelva del sur andaluz de España, visité el pueblo blanco de Fuenteheridos. Allí me mostraron un muro donde se podían distinguir unas cruces que se desdibujaban a la intemperie. Contra ese muro blanco como una página, habían fusilado 10 hombres de la resistencia a Franco después de la Guerra Civil Española. Una vez partidas las tropas, las esposas, las madres y las hijas de los ejecutados salieron en la noche y pintaron una cruz negra en el lugar donde había muerto el padre, el hijo, el esposo o el hermano. Desde entonces, en ese pueblo de nombre lorquiano, cada año, en el aniversario del día doloroso, las mujeres hacían lo mismo. Quedan pocas, se han ido muriendo o yéndose del lugar y, sin embargo, pude ver las cruces, ya casi sombras, ese día en el 2006. Muro de Sombras y de Pájaros me recordó ese muro y esas cruces. Me hubiera gustado hacer imprimir los brevísimos trazos de los poemas en una especie de biombo para dar la idea de un muro. El de Miriam Alicia está en su memoria de la Colombia de su origen, el lugar de donde tuvo que salir y que añoraba cuando escribía estos poemas de duelo: “Huí lejos de las amorosas montañas, / de los cómplices ríos, / de pueblos enlutados / y de sombras con humana presencia. / Mi morral, / como si cargara una tumba” (Poema XXV).
Escrituras prescriptivas : Acercamientos desde la historia cultural
Authors:   Universidad Santiago de Cali, Perea Bonilla Bissy , Duarte Danilo ,   Universidad del Valle
Published: November 2024

Este libro es el tercer volumen colectivo que publican los estudiantes de la 8va cohorte del Doctorado en Humanidades, Línea Historia Cultural de Colombia, de la Universidad del Valle; los otros dos han versado sobre teoría de la cultura y la cultura visual. La voluntad, el afán por dar a conocer los avances de sus investigaciones tiene que ver con el mismo espíritu académico que guía su labor docente: el debate de ideas, la reflexión y la producción de conocimiento escrito. Así entendida, esta nueva entrega es una contribución a los estudios de la cultura escrita en toda su amplia gama de matices; al mismo tiempo que informa de las investigaciones que actualmente se adelantan en la capital del Valle del Cauca. El hilo conductor de todos los capítulos de esta obra es la cuestión ideológica, de poder, visible detrás de las motivaciones y las intenciones de los escritos que dejan ver su voluntad prescriptiva. En algunos casos será menos explícita, como en las novelas o en algunos tratados y en otros será más evidente, como en los informes de derechos humanos o en los manuales escolares; la cuestión aquí es que todas hacen parte de lo que Gilberto Loaiza Cano llamó en su momento las “escrituras del orden”, esto es, formas textuales cuyo objetivo era coadyuvar a la construcción y afirmación de un nuevo orden nacional, a ejercer un dominio sobre el territorio y la población que lo ocupaba y a reglamentar los comportamientos individuales y colectivos.
Reflexiones sobre las particularidades del desarrollo de la segunda edición de la novela El Alférez Real de José Eustaquio palacios
Authors:   Pontificia Universidad Javeriana, Moreno Gómez Freddy
Published: November 2024

Este capítulo se inscribe en los estudios culturales, específicamente en lo que se ha denominado el estudio social del libro. La novela El Alférez Real de José Eustaquio Palacios fue revisada a través de la práctica discursiva y forma de pensamiento bajo la historia intelectual para identificar los modos de utilización, comprensión y apropiación del texto, y de las condiciones sociales bajo la sociología del libro y la edición, para materializar las relaciones de poder desde la estructuración de diferencias y la proyección de representaciones sociales; principalmente su influencia en la Resolución 0423 del 2014, referente al Plan Especial de Manejo y Protección de la hacienda de Cañasgordas, la cual fue declarada patrimonio cultural debido a su valor histórico, estético y simbólico. Ante ello, el objetivo de este capítulo consistió en reflexionar sobre las particularidades de cómo se formó y desarrolló la segunda edición de El Alférez Real.Palabras clave: historia cultural, historia del libro, estudio social del libro, novela histórica, novela costumbrista, El Alférez Real, José Eustaquio Palacios.14Este capítulo surgió de los seminarios “Estudios de la Cultura Escrita” dirigi-do por Alfonso Rubio e “Historia Cultural e Intelectual” dirigido por Gilberto Loaiza, ambos adelantados en el marco del Doctorado en Humanidades de la Universidad del Valle (Cali, Colombia). El texto deriva del proyecto de tesis doctoral titulado “Construcción del sujeto histórico afrodescendiente desde la hacienda de Cañasgordas: Identidad, etnicidad y territorialidad”.
Hablando de Marketing
Authors:   Universidad Santiago de Cali, Burbano Cerón José María
Published: November 2024

"El presente libro que lleva por título Hablando de Marketing consiste en la recopilación de varios artículos escritos por alumnos que realizaron el Diplomado en Marketing Estratégico y Marketing Digital de la Universidad Santiago de Cali; estos escritos se realizaron como parte de los requisitos que se tienen como opción de grado dentro de la Facultad de Ciencias Económicas y Empresariales, en donde abordamos varios temas inherentes al marketing. Al hablar de Marketing se debe partir que este es una actividad de las organizaciones, que les permite darse a conocer en el entorno doméstico, internacional, multinacional o global, cualquiera que sea su tejido empresarial. El marketing permite que una organización logre sus objetivos financieros y estratégicos, como el incremento de sus ventas, el posicionamiento en el mercado, su crecimiento y participación del mercado, su targeting o segmentación del mercado basada en dar respuesta a los requerimientos de los consumidores; con base en ello las empresas diseñan las mejores estrategias de mercadeo sobre el producto o servicio, los precios, el canal de distribución, y el proceso de comunicación para lograr satisfacer las necesidades, deseos, expectativas o caprichos de los clientes y para las empresas su crecimiento y rentabilidad."
La transición del marketing tradicional al marketing digital en las pymes del sector comercio en Colombia los últimos 5 años (2015 - 2020)
Authors:   Universidad Santiago de Cali, Idárraga Téllez Alejandra , Muñoz Botina Katherin ,   Universidad Santiago de Cali, Artunduaga Londoño Daniela ,   Universidad Santiago de Cali, Burbano Cerón José María ,   Universidad Santiago de Cali
Published: November 2024

Resumen. El presente artículo es producto de una investigación de revisión bibliográfica, cuyo objetivo consistió en una revisión de los conceptos de mercadeo; en este artículo se toma como referente el tema de marketing digital. El artículo está basado en hacer énfasis de cuál ha sido la transición del marketing tradicional a la digital en las pymes del sector comercio los últimos cinco años, haciendo notar cuales son los beneficios que puede traer, y de qué manera está contribuyendo a ser cada vez más rentable. Conociendo cuales han sido esos retos que ha tenido que afrontar el mercado con los cambios que han surgido con el pasar del tiempo, descubriendo cuales han sido esas nuevas necesidades que se han generado en los consumidores y, posterior a eso, conociendo cómo ha influido positivamente el mar-keting digital en la ayuda de resolución de estas nuevas necesidades que no solo se han creado en los consumidores sino también como una alternativa altamente potencial para las pymes.
Análisis de las estrategias de marketing para el sector de servicios
Authors:   Universidad Santiago de Cali, Molina Blanco Danna Alejandra , Burbano Cerón José María ,   Universidad Santiago de Cali
Published: November 2024

El presente opúsculo tiene como meta principal realizar un estudio, del por qué es importante conocer, analizar y aplicar las estrategias de mercadeo en el sector de servicios, con el fin de identificar el valor que tiene el brindar un buen servicio a nuestros clientes, hasta convertirlos en un cliente potencial y a su vez crear una grata experiencia que ayude a posicionar la empresa en un alto estándar de servicios. También, podrá nutrirse de información mientras conoce la importancia de aplicar una buena planeación del mercadeo de ser-vicios en una entidad que este dedicada a este sector y sus diferentes estrategias que logran impactar el mercado teniendo en cuenta las características y fallas que se presentan a la hora de prestar un servicio. Dentro del artículo se encontrarán definiciones importantes de diversos autores pioneros en el tema y se conocerá el triángulo de ser-vicios de Karl Albrecht y el modelo de Brechas o 5 GAP.
Importancia del CRM como estrategia de fidelización de clientes en entidades bancarias
Authors:   Universidad Santiago de Cali, Valencia Sánchez Annie Carolina , Burbano Cerón José María ,   Universidad Santiago de Cali
Published: November 2024

Este documento tiene como objetivo determinar la im-portancia del CRM (customer relationship management) como estra-tegia de fidelización de clientes en entidades bancarias. Para el al-cance de dicho objetivo, se realizó una revisión bibliográfica de los años 2011-2020, utilizando las bases de datos ScinceDirect y Scopus. Se encontró, que las entidades bancarias interactúan en un mundo globalizado, donde deben enfocar sus esfuerzos hacia la creación de estrategias, que permitan tener ventajas competitivas, enfocadas en la optimización de sus recursos, transfiriendo valor a los clientes. Es por eso, que el CRM se ha convertido en una herramienta clave para el alcance de dichos objetivos, entendiendo, a través del análisis de datos, los requerimientos del mercado, dando respuestas efectivas, por medio de productos innovadores y un mejor servicio, con el fin de construir relaciones duraderas en el tiempo. Por otro lado, el CRM como estrategia, debe incluir además de tecnologías de la informa-ción (TI), el recurso humano de toda la organización, el cual hace parte fundamental del proceso, apoyado en las tecnologías. Se deter-minó que, a nivel mundial, en bancos de diferentes países, se ha im-plementado el CRM, mediante un proceso estratégico, entendiendo la importancia que tiene para las organizaciones y como resultado un beneficio para la fidelización de clientes.
Top of mind una revisión al sector cervecero y al sector de los centros comerciales
Authors:   Universidad Santiago de Cali, Sánchez Sarria Jhonatan Estiben , Valencia Zapata Anderson ,   Universidad Santiago de Cali, Borrero Reina Johan Sebastián ,   Universidad Santiago de Cali, Burbano Cerón José María ,   Universidad Santiago de Cali
Published: November 2024

El propósito de este trabajo es examinar el top of mind en los sectores cervecero y centros comerciales, entendiendo el prime-ro como un sector dedicado a los productos y el segundo un sector dedicado a servicios. Tiene la investigación por tanto un alcance des-criptivo pues se encarga de analizar la importancia y dinámica del top of mind en el sector de cervezas y el sector de centros comerciales en Colombia. Con esta investigación se espera conocer mejor cómo funciona el top of mind y cuál es su pertinencia en el marketing; asi-mismo saber cómo se influye o se puede influir en el comportamiento del consumidor.El trabajo es documental, lo que implica una revisión de trabajos aca-démicos, aunque por su naturaleza es necesario recurrir a fuentes no académicas como informes u otro tipo de documento elaborado por organizaciones especializadas en marketing, siendo una de las fuentes más importante el ranking de top of mind realizado por la Revista Di-nero, ampliamente reconocido y empleado por el mundo académico.Como resultado se ha encontrado que cada categoría refleja su propia realidad. En el caso de los centros comerciales hay una atomización, producto de la fuerte competencia local y la diversidad del servicio ofrecido, mientras que en el sector cervecero hay marcas más clara-mente dominantes. En ambos casos se ha evidenciado que hay dife-rentes preferencias de marca con respecto a las diferentes ciudades de Colombia.
Análisis del impacto del marketing digital como herramienta de crecimiento para las empresas a nivel global
Authors:   Universidad Santiago de Cali, Franco Juan Manuel , Burbano Cerón José María ,   Universidad Santiago de Cali
Published: November 2024

El siguiente artículo, cuyo desarrollo está basado en una revisión bibliográfica en bases de datos de gran confiabilidad, tiene como objetivo analizar el impacto que ha tenido el marketing digi-tal como herramienta fundamental de crecimiento en las empresas. Para esto, se busca identificar el impacto que tienen las estrategias digitales en la creación de relaciones entre los clientes y las compa-ñías, y la satisfacción de compra de los consumidores tanto a nivel re-gional como global. De igual forma, se busca describir como ha sido la evolución del marketing digital en los últimos años e identificar las principales estrategias de marketing digital que implementan las grandes compañías alrededor del mundo y que tan redituables les re-sultan. Por último, se busca analizar cuáles son las proyecciones que se tienen sobre el marketing digital como herramienta fundamen-tal para el crecimiento de las empresas, pues es sabido que a manera que incrementa el desarrollo tecnológico en beneficio de las organi-zaciones, también aumenta el nivel de responsabilidad de estas para adaptarse a los cambios y para implementar nuevas herramientas de sostenimiento y crecimiento. Debido al ritmo acelerado que tiene el mundo en términos de innovación e investigación, es menester para absolutamente todas las empresas conocer la importancia del marke-ting digital como estrategia de comunicación de propuestas de valor y fidelización de los clientes; de este conocimiento depende en gran medida la productividad y el crecimiento que tengan como organiza-ción en los años venideros.
El big data y su contribución al éxito de las estrategias de marketing en las empresas latinoamericanas
Authors:   Universidad Santiago de Cali, Pillimue Castaño María Alexandra , Burbano Cerón José María ,   Universidad Santiago de Cali, Zúñiga Benítez Jefferson ,   Universidad Santiago de Cali
Published: November 2024

Debido a la cantidad de datos que existen es fundamental involucrar en los procesos y en las decisiones de marketing el big data, que durante los últimos años ha tenido avances tecnológicos impor-tantes, los cuales han permitido un mejor procesamiento y análisis de los datos facilitando su uso en las organizaciones. De esto se despren-de que el objetivo principal de la investigación sea analizar cómo ha contribuido el big data al éxito de las estrategias de marketing en las empresas latinoamericanas mediante revisión de literatura. Debido al ritmo acelerado en que cambia el comportamiento del consumidor, las empresas deben tener la capacidad de modificar sus estrategias en tiempo real, respaldadas con el uso y la analítica correcta del big data. Por esto empresas altamente reconocidas en la región cuentan con esta herramienta de información en sus procesos empresariales alcanzado una ventaja competitiva superior dentro de la industria.
La evolución del marketing digital y su importancia en las pymes del sector comercial en Colombia
Authors:   Universidad Santiago de Cali, Giraldo Castañeda Juan Carlos , Martínez Martínez Luz Ángela ,   Universidad Santiago de Cali
Published: November 2024

Este artículo es el resultado de la investigación de revi-sión bibliográfica, que tiene como objetivo realizar una revisión de conceptos de mercado; en este artículo tomamos como referente el marketing digital. Este artículo se basa en realizar énfasis sobre la transición el marketing tradicional al digital en las pymes del sector comercial a través de los últimos cinco años, resaltando los beneficios que conlleva y la manera en que contribuye a su aumento en rentabilidad. Teniendo conocimiento de los retos afrontados en el mercado con los cambios surgidos a través del tiempo, descubriendo cuáles son esas nuevas necesidades que se han generado en los consumidores y por otra parte conociendo la influencia positiva del marketing digital en la ayuda de resolución de nuevas necesidades que han aparecido tanto en los consumidores como una alternativa altamente positiva para las pymes.
Pipelined Half Adders
Authors: Belkasim Saeid
Published: November 2024

Adders are the most important element in the ALU. Speeding the addition improves the performance of the ALU in particular and the CPU in general. Pipelining is used to process tasks in parallel with minimal adjustment of the hardware needed to process the same tasks sequentially. In this paper, a pipelining procedure is presented to enable the half adder to perform the addition of two numbers in parallel. The resulted speed up factor is guaranteed to perform the same addition in half the clock cycle of full adder.
APLICAÇÃO WEB PARA CORREÇÃO DO FATOR DE POTÊNCIA DE UM CONSUMIDOR COM GERAÇÃO FOTOVOLTAICA E BANCO DE CAPACITORES
Authors: Elias Gobi Renan , Ribeiro de Souza Marcos , De Paula e Silva Danilo
Published: November 2024

Brazilian legislation establishes the minimum power factor limit for certain periods of the week, under the penalty of charging for excess reactive power. However, for such consumers, variations that unbalance the power factor are frequent. This is the case with the educational institution Ifes - Campus Serra, which, despite using auxiliary equipment, is penalized monthly. Therefore, the objective of this work was to create a web application, usable by different users, that allows them to simulate different scenarios of input combinations (line voltage, current transformer, compensation strategy, and capacitors) to visualize the best solution to adjust the power factor of the consumer unit, based on the data they provide to the application. As results, the application identified the minimum and maximum capacitive reactive power needed to correct the desired power factor (0.92), with values ranging from 0.46 kVAr to 16.38 kVAr; and, among the 34,013 records analyzed over a year, identified 7,453 of them as sources of excess reactive power, pointed out the most demanded values for power factor correction (between 4.46 kVAr and 13.66 kVAr), and proposed replacing the two 30 kVAr capacitors installed there with one 5 kVAr and one 7.5 kVAr. The NPV indicator of R$ 6,595.10 proved to be viable, with a financial return above the minimum attractiveness rate.
TRILHA DA QUÍMICA ORGÂNICA A PARTIR DE TEMAS CONTROVERSOS: UMA PROMOÇÃO AO PENSAMENTO CRÍTICO, O ESTADO DA ARTE
Authors: De Aquino dos Santos Rafaela , Zimerer Stelamaris , Da Silva Kauark Fabiana , Torres Daher Fortunato Cynthia , Lopes da Silva Sena Erivanildo
Published: November 2024

It describes the search result, the development of the state of the art, of the methodological proposal that aims to promote critical thinking capabilities through the elaboration and application of a game having organic chemistry as its object of knowledge, entitled “Trail of Organic chemistry a from Controversial Topics: A Promotion to Critical Thinking”. The article presents the descriptors that were searched for in the last five years, as well as the quantity found. The objective of this research is to show the relevance of the methodological proposal by situating the reader on what has already been, as well as what is being studied about the game applied to organic chemistry used as a tool to stimulate critical thinking in students. It was observed that there is a wide use of games in chemistry teaching, with varied methodologies, however, as the selection of descriptors was narrowed, refining the search, publications were reduced. Concludes with this bibliographical survey that although games are widely used as teaching resources, there are few publications aimed at promoting and developing critical thinking in students, especially when combined with organic chemistry content. Therefore, it is extremely important to develop strategies that promote critical thinking skills, both for students, making them active participants in their teaching and learning, and for other teachers to use teaching resources.
A Smart Diagnostic, e-Prescription and Cryptocurrency Billing System
Authors: Onuiri Ernest E.
Published: November 2024

This study focuses on the development of a smart e-prescription and billing system that integrates blockchain, artificial intelligence (AI), and analytics to enhance healthcare services. The system's core features include an AI-driven symptom checker, appointment scheduling, and cryptocurrency-based billing. A systematic review of secondary data from academic studies and industry-related articles was conducted to assess current practices in drug prescription, dispensation, and existing software solutions. The symptom-checker model was trained using a dataset of 4,963 entries, with an 80/20 split between training and testing sets. A Decision Tree Classifier was employed, showing promising performance. The findings suggest that the e-prescription (eRx) application can reduce healthcare costs, minimize prescription errors, and improve the overall quality and efficiency of care. The system was built using frontend web technologies, with Python supporting backend functionalities. Cryptocurrency was implemented as the primary payment method, while machine learning was used to support appointment scheduling. The study recommends reliable internet access and adequate hardware for optimal system performance.
USAGE OF MACHINE LEARNING ALGORITHMS FOR FAULT DETECTION AND DIAGNOSTICS IN LIFE SUPPORT SYSTEMS
Authors:   National University of Science and Technology ", Dahe Ahmad ,   MISIS", Stuchilin Vladimir V. ,   National University of Science and Technology "MISIS"
Published: November 2024

The increasing interest in integrating machine learning methods into life support systems management is driven by their potential to enhance error detection, diagnostics, and forecasting capabilities. This paper focuses on analyzing current research to identify the strengths and weaknesses of machine learning models in the field of fault detection and prediction in building life support systems. It aims to provide insights into addressing issues such as data quality, algorithmic complexity, and interpretability. A review of contemporary scientific articles in this area was conducted, analyzing innovations and the practical implementation of machine learning models. The primary goal was to determine the optimal models for various scenarios, considering data characteristics, system complexity, task requirements, and desired outcomes. The information analysis led to formulating recommendations for integrating machine learning methods into life support systems, including the use of clustering methods for unlabeled data, XGBoost for handling unbalanced labeled data, support vector machines (SVM) for binary classification tasks, and decision trees (DT) or random forests (RF) for multi-class classification. Additionally, artificial neural networks (ANN) can be used for processing nonlinear data distributions. These recommendations are practically significant for enhancing the performance and energy efficiency of life support systems through the effective use of machine learning technologies. By providing guidance on model selection and implementation strategies, this work contributes to researchers, practitioners, and industry representatives in fault detection and diagnostics within life support systems.
Advertising design in the era of social media and influencer marketing
Authors: Yin Moyun , Jia Dan , Li Xiaoxuan
Published: November 2024

The current paper aims to review the potential relationships between the design of advertisements and the increased use of social media and influencer marketing. It consolidates data on esthetic design elements such as text, color, and images that capture consumers’ attention and the varying perspectives regarding whether an obsession with style undermines the credibility and essence of brands. This paper reviews the development process of advertisement design and identifies some factors impacting their effectiveness in traditional and new media. One evident theme is the proponents’ tension between creativity on the one hand and the minimization of concerns on the other when advertising through social media platforms and inspired promotions that offer individualized engagement. Advertisements, especially those concerning beauty standards, are also discussed in relation to the impact of body image perceptions. This review focuses more on responsible advertising that respects customers’ diverse body types, with an emphasis on value over pretty faces. The theoretical rationale and understanding advance current literature and discussions on providing responsible and socially sensitive advertising initiatives capable of connecting with upscale modern consumer audiences genuinely.
De+Sign = Design thinking or thinking design? A brief overview from the Industrial Revolution to nowadays
Authors: Giusti Gestri Lisa
Published: November 2024

The Industrial Revolution (IR) was the most important single development in human history over the past three centuries and since then; it has continued to shape the contemporary world. From its beginning, it has been a global process that resulted from changes happening in global economic relationships that further redefine them, a process that has persisted until today. Industrialization was the primary force in world history in the 19th and 20th centuries, and still powerfully continues to share the 21st century. During the IR, the industrial design (ID) journey began, and today, designers are being called more often to intervene in large and intricate systems of design. This kind of intervention involves the need to understand users and their relationships with each other and their circumstances. At present, the application of a user-centered design process is considered a form of progress because it enables designers to create better products for users by considering the functionality and stylistic characteristics of the products concerning people’s physical and emotional needs. This paper summarizes the history of ID and the consequences of the designer’s figure, offering a broad overview spanning from the IR to today.
Calculation of the Equal Education Cost Index in Indonesia: Using the Relative Importance Regression and Winsorization Approach
Authors: Widiputera Ferdi , Rahayu Wardani , Suryadi Suryadi , Rumtini Rumtini
Published: November 2024

This study examines index calculations in determining the unit costs of equivalent education using an empirical approach. The composite index used in this study compares the Construction Cost Index (CCI) to Purchasing Power Parity (PPP). The current empirical literature requires further development on calculation and comparison methods for these two indices. The study employed data from the Indonesian Central Statistics Agency (CSA), including the Construction Cost Index (CCI) and Purchasing Power Parity (PPP) data from 2021, as well as data on the allocation of School Operational Assistance (SOA) funds for non-formal education in 2022. The results indicate that the weight value of CCI is more substantial than that of PPP. The multiple regression analysis conducted with a relative importance approach reveals a favourable correlation between CCI and PPP, indicating a strong interrelationship.
 
Received: 2 August 2024 / Accepted: 30 October 2024 / Published: 05 November 2024
Empirical Study on the Pottery Environment and its Contribution to the Economic, Cultural and Institutional Growth of the Community of Huancas, Amazonas, Peru: An Analysis with Smart Pls
Authors: Revilla Bueloth Maritza , Morante Dávila Manuel Antonio , Espinoza William Chavez , Llancari Oliden David Enmanuel , Quijano Quilo Ada Marina
Published: November 2024

This study focuses on analyzing how the pottery environment contributes to the economic, cultural and institutional growth of the community of Huancas, Amazonas, Peru. The research has a non-experimental approach at a descriptive correlational level. A total of 35 pottery families participated in the survey and the data collected were analyzed in SPSS and Smart PLS 4.0 statistical programs. The results indicate that the pottery field in the community of Huancas has contributed positively to economic, cultural and institutional growth (0.942; 0.935 and 0.915) respectively; this work represents the cultural identity of the community, based on the regular production of pots for cooking food and a great variety of vessels, with women being the main protagonists of these crafts (85.7%). In addition, the results indicate that pottery has promoted experiential rural tourism in the community, thus playing a fundamental role in the daily life of the community's artisan families. This study highlights a little-studied aspect of pottery making, and the results will guide decision-making in the management and promotion of this traditional activity, relating it to other activities such as tourism. 
 
Received: 12 July 2024 / Accepted: 31 October 2024 / Published: 05 November 2024
Quantifying the Impact of Career Preparedness Programs for Saudi Students with Disabilities
Authors: Saleem Khasawneh Mohamad Ahmad
Published: November 2024

This study examines the impact of job readiness programs on Saudi students with impairments, utilizing a quantitative research methodology. Using a purposive selection strategy, people were selected, and a standardized survey questionnaire was used to gather data on program participation, perceived skill development, cultural factors, and employment outcomes. Descriptive data, t-tests, regression analyses, correlation analyses, and ANCOVA have been employed for data analysis. The findings track strong relationships between application components, perceived skill gain, and employment outcomes. Regression analyses indicate that both the extent of program engagement and the perceived learning of skills significantly impact employment outcomes. The ANCOVA analysis suggests that application involvement has a greater influence on employment outcomes compared to cultural factors, however, both factors contribute to the overall model. Suggestions entail addressing cultural sensitivity in program design, prolonging program durations, and cultivating a supportive environment for inclusive training and career advancement. The purpose of these insights is to provide information for improving career readiness programs for students with impairments in Saudi Arabia.
 
Received: 9 June 2024 / Accepted: 28 October 2024 / Published: 05 November 2024
Students' Difficulties in Spelling Vowels: Case Study
Authors: Duraj Petrit , Neziri Senad , Dulaj Fridrik , Haziri Shemsi
Published: November 2024

This paper aims to reflect the difficulties students have in spelling the vowels of the Albanian language. The unified spelling of a language, in our case the Albanian language, is an expression of the crystallization of the national literary norm in all the main links of the phonetic, grammatical, word-forming and lexical structure. It reflects the current state and general trends of the development of our literary language. Given that the basic principle of Albanian spelling is the phonetic principle and seeing the constant spelling errors of Albanian speakers in the use of vowels, we conducted research with primary school students in rural areas, to see the most common errors frequency in vowel spelling. Our goal was to see the differences between students whose parents have primary education and those with higher education. Through this research we have also seen the reasons that lead to the impossibility of writing correctly and how the vowels should be written in different words. Our hypothesis is that children of parents with primary education make more mistakes in vowel spelling than children of parents with high education. We have conducted the research through the theoretical, comparative method, distribution of questionnaires and data analysis. The results have shown that parents' education does not affect children's knowledge of spelling.
 
Received: 27 August 2024 / Accepted: 28 October 2024 / Published: 05 November 2024