bluuebunny/crossref_metadata_2025 huggingface dataset:
Evaluation_Broschuere_Normal was ist das schon_2022
Authors: Pfeiffer Simone , In-Albon Tina
Published: March 2022

Background and aim: A lack of knowledge about mental disorders and psychotherapy as well as the fear of stigmatization are two of the most common barriers accessing psychotherapy among youths. The aim of this study is to evaluate an information booklet about psychotherapy and mental disorders “Normal? Was ist das schon?!!” (normal? what is normal?) in terms of its effectiveness and acceptance in youths and psychotherapists.Method. The sample consisted of 190 youths between the ages of 15 and 21 (M = 18.2 years, SD = 1.81). Psychotherapy knowledge, stigma, and the anticipated intention to start psychotherapy were assessed in a pre-post-follow-up design, as well as acceptance. Furthermore, 30 psychotherapists rated the acceptance of the booklet.Results: After reading the information booklet, youths showed a significant increase in psychotherapy-knowledge compared to pre, with a strong effect in the post- (d = 1.32) and in the follow-up assessment (d = 1.13). The intention to start psychotherapy due to psychological problems increased at post (d = 0.58) and remained stable to the follow-up with a small effect (d = 0.33). Stigma awareness (d = 0.38) and self-stigma (d = 0.42) decreased at post with a small effect, but the reduction did not remain stable to follow-up. The acceptance rates among adolescents and psychotherapists were good.Discussion: The results indicate the suitability of this information booklet as an intervention to lower barriers toward psychotherapy in youths. For stigma reduction no long-term effect was shown. The high acceptance rates suggest a good dissemination potential.
Lowered inter-stimulus discriminability hurts incremental contributions to learning
Authors: Yoo Aspen H. , Keglovits Haley , Collins Anne
Published: March 2022

How does the similarity between stimuli affect our ability to learn appropriate response associations for them? In typical laboratory experiments learning is investigated under somewhat ideal circumstances, where stimuli are easily discriminable. This is not representative of most real-life learning, where overlapping "stimuli" can result in different "rewards" and may be learned simultaneously (e.g., you may learn over repeated interactions that a specific dog is friendly, but that a very similar looking one isn't). With two experiments, we test how humans learn in three stimulus conditions: one "best case" condition in which stimuli have idealized and highly discriminable visual and semantic representations, and two in which stimuli have overlapping representations, making them less discriminable. We find that, unsurprisingly, decreasing stimuli discriminability decreases performance. We develop computational models to test different hypotheses about how reinforcement learning (RL) and working memory (WM) processes are affected by different stimulus conditions. Our results replicate earlier studies demonstrating the importance of both processes to capture behavior. However, our results extend previous studies by demonstrating that RL, and not WM, is affected by stimulus distinctness: people learn slower and have higher across-stimulus value confusion at decision when stimuli are more similar to each other. These results illustrate strong effects of stimulus type on learning and demonstrate the importance of considering parallel contributions of different cognitive processes when studying behavior.
Evaluation of Bacterial Co-infections of the Respiratory Tract in COVID-19 Patients
Authors: Gurung Kishor , Pant Prabesh , Pokhrel Sandeep , Neupane Dhan Raj , Gurung Samjhana
Published: March 2022

Introduction: The coronavirus disease 2019 (COVID-19) pandemic is caused by severe acute respiratory syndrome coronavirus 2. The co-evolution of viral and bacterial respiratory pathogens has created an environment in which a viral infection allows concurrent or secondary bacterial co-infections.
Aims: This study was carried out to isolate the different respiratory bacterial pathogens from COVID patients and evaluate their antibiotic sensitivity pattern.
Methods: Hospital based descriptive cross sectional study was conducted over a period of between 2nd Jestha to 5th Shrawan 2078 (16th May to 20th July 2021) in Nepalgunj Medical college, Kohalpur during the second wave of COVID-19 in Nepal. The sputum was inoculated onto different culture plates such as Blood Agar (BA) and MacConkey Agar (MA) and incubated at 37 oC. After overnight growth and in Gram staining, different Gram’s positive and negative bacteria were observed. Antibiotic sensitivity test was performed by Kirby-Bauer Disk Diffusion method.
Results: Out of 100 sputum samples, 44% positive bacterial growths, majority isolates were Klebsiella spp and Staphylococcus aureus. Overall, the pathogens were mostly sensitive to meropenem followed by colistin, piperacilin/tazobactam respectively.
Conclusion: Bacterial co-infection is common in hospitalized patients with SARS-CoV-2.
Trends in Bloodstream Infection in Tertiary Care Hospital: A Retrospective Cross-sectional Study
Authors: Ranjit Srijana , Katuwal Nishan
Published: March 2022

Introduction: Bloodstream Infection is one of the leading causes of mortality and morbidity among various groups of patients in a developing country like Nepal. Identification of the bacteria and their susceptibility to commonly used antibiotics is very essential for the treatment of the patients.

Aims: This study aims to analyze current trends in bloodstream infection by accessing their bacteriological profile and antibiotic susceptibility.

Methods: This is a hospital-based retrospective analysis of blood cultures of patients suspected with bloodstream infection. We conducted a three years (January 2018 to January 2021) retrospective analysis of blood culture reports from patients suspected with bloodstream infection. Data of the laboratory reports were used to determine bloodstream infection, blood culture contamination, pathogen profile and antimicrobial resistance patterns.

Results: Out of 12811 blood samples that were sent to microbiology laboratory for culture, 438 were positive cultures. The most common etiological agent causing Bloodstream Infection was found to be Salmonella Typhi with129 isolates (29.6%) followed by Escherichia coli (21.9%). There was a significant rise in resistance to most of the frequently used antibiotics.

Conclusion: Salmonella Typhi is the most frequent bacteria to be isolated in Bloodstream Infection. Resistance towards different etiological agents of Bloodstream Infection is alarmingly increasing every year. Resistance to frequently prescribed drugs should be of concern to the clinicians prescribing the drugs.
Risk Factors Associated with Urinary Tract Infection in Children
Authors: Gupta Murli Manohar , Shrestha Suman Ram
Published: March 2022

Introduction: Urinary tract infection is infection leading to an inflammatory response in the epithelium of the urinary tract. Urinary tract infection is defined as the growth of significant number of organisms of a single species in the urine, in the presence of symptoms. Significant bacteriuria is a growth with colony count of >105 / ml of a single species in a mid-stream clean catch urine sample.
Aims: To find the prevalence of urinary tract infection in children with fever and its risk factor.
Methods: A hospital based cross sectional observational study was performed in Nepalgunj Medical College, Kohalpur from October 2019 to October 2020.Children of age two months to 14 years admitted in Department of Pediatrics and visiting in outdoor fulfilling inclusion criteria were taken for the study. Detailed history and examination was performed. Data related to age, sex, predisposing risk factors of Urinary tract infection, symptoms and relevant investigations was carried out in all patients.
Results: Among 135 children, maximum 62(45.92%) children were in the age group 1-5 years. There were 70(51.85) male and 65(48.14) female children. The prevalence of culture positive of urinary tract infection was 19.20%. Pyuria was more significant in females in comparison to male, more common in age group less than 5 years. 26 children were culture positive among which males to female ratio in urine culture positive cases were 1: 2.3 and majority had E.coli positive in urine culture sample. Apart from the female children urinary tract infection was commonly seen in uncircumcised male comprising of 8(11.42%) of total male children.
Conclusion: In children presenting with fever, urinary tract infection was one of the common causes. It was most common in children less than 5 years, female gender and uncircumcised male children were two commonly associated risk factors
Leveraging Mixed Methods Designs for Promoting Evaluation and Evaluation Capacity Building
Authors: Mahato Seema , Machtmes Krisanna , Cohen Bradley
Published: March 2022

Abstract: Limited evaluation capacity, power dynamics, and resource constraints act as organizational barriers that inhibit evaluations in higher education contexts. Evaluation capacity promotes evaluation and minimizes the impact of these barriers. Embedding a synergistic combination of qualitative and quantitative methods within an evaluation and evaluation capacity building (ECB) initiative was our attempt to address these organizational barriers. In this practice note, we illustrate how MM designs catalyze evaluative thinking that promotes evaluation and supports ECB efforts. Our use and integration of MM strategies to build evaluation capacity and infuse evaluation into organizational culture informs higher education evaluation capacity-building initiatives.
Paths Not Traveled: Genocide Prevention, the Global Grassroots, and the Power of Dialogism
Authors: von Joeden-Forgey Elisa
Published: March 2022

Genocide prevention has been a field located in the Global North but preoccupied with the Global South. It is an elite field that is dominated by Western technical experts, many of whom have close ties to Western governments, and that is organized along vertical hierarchies. It works largely with states and militaries, and focuses a majority of its attention on military intervention into ongoing conflict as well as legal accountability after genocide has been committed. These priorities have had a dramatic impact on how genocide is defined and identified, preferencing the mass killing element of the crime and “reducing genocide to law,” as the legal scholar Payam Akhavan aptly put it in his 2012 book of that title. Although grassroots outreach is sometimes advocated, it is usually understood in terms of pressure politics and lobbying at the center of global power rather than as the empowerment of ordinary people worldwide as transformative and preventative agents in and of themselves. This article is both a call for critical self-examination of the field of genocide studies and a surfacing of paths not taken in the practice of genocide prevention.
Climate Smart Dairy Value Chains : the Dutch and international context
Authors: Baars Robert
Published: March 2022

Speech by dr. Robert Baars at the official inauguration as Professor in Climate Smart Dairy Value Chains at Van Hall Larenstein University of Applied Sciences, 24th September 2021, Dairy Campus, Leeuwarden, The Netherlands.
Znaczenie bł. Mamerta Esquiú dla konstytucjonalizmu Argentyny
Authors: Bar Wiesław
Published: March 2022

Poza krótkim, ale koniecznym, rysem biograficznym nowego Błogosławionego Kościoła katolickiego – Mamerto Esquiú, uwaga autora koncentruje się na wydarzeniu z 9 lipca 1853 r. – zaprzysiężeniu konstytucji Argentyny w prowincjach, które miało wielkie znaczenie dla kształtującej się federacji jako republiki konstytucyjnej, ale wpłynęło też na losy franciszkanina o. Mamerto z Catamarki. W ostatniej części artykułu podjęto próbę odpowiedzi na pytanie, jaki może być walor tej beatyfikacji, nie tylko dla społeczności wyznaniowej, ale też obywatelskiej. Będzie to przede wszystkim budzenie postaw służby dobru wspólnemu, w tym poprzez przypomnienie wkładu, jaki wierzący mogą wnieść we wspólne dobro doczesne swych krajów, w jedność narodową; wreszcie uczenie odpowiedzialności społecznej, przypominanie politycznej i prawnej wartości konstytucji.
Pertanggungjawaban Pidana Terhadap Pelaku Tindak Pidana Penipuan Bermodus Hipnotis Melalui Media Elektronik
Authors: Pahlevi Nicolas , Pura Margo Hadi
Published: March 2022

Semakin tinggi tingkat perkembangan teknologi dan informasi, menyebabkan semakin banyak permasalahan hukum baru yang timbul, modus operandi, alat dan media yang digunakan untuk tindak kejahatan semakin beragam. Tindak pidana penipuan dengan hipnotis menggunakan media elektronik dengan cara baru membuat adanya celah bagi pelaku kejahatan untuk melakukan aksinya lantaran belum ada hukum yang secara lebih rinci dan spesifik mengatur hal tersebut. Permasalahan yang timbul akan berpengaruh terhadap penegakan hukum bagi pelaku kejahatan. Kekosongan hukum yang ada menyebabkan pelaku sulit dijerat oleh aturan hukum. Hukum yang ada dinilai belum mampu mengakomodir kepentingan hukum. Permasalahan selanjutnya timbul karena masih terdapat berbagai faktor yang menjadi penghambat dalam upaya penegakan hukum terhadap pelaku tindak pidana hipnotis, yang paling menonjol adalah Faktor kesadaran masyarakat akan hukum. Masyarakat pada umumnya sungkan untuk melaporkan kasus yang menimpanya karena sebagian masyarakat beranggapan tidak masalah karena hanya kehilangan sejumlah uang dengan nomonal yang relatif sedikit. mereka khawatir mengeluarkan biaya yang lebih besar daripada kerugian yang dialami jika dibawa ke ranah pengadilan. Penegakan hukum terhadap pelaku tindak pidana penipuan dengan hipnotis menggunakan media elektronik belum optimal, sebab penerapan pemidanaan terbentur aturan hukum yang sudah tertinggal jauh dari apa yang diaturnya.
Analysis of Learning Difficulties in Teaching and Learning Activities in Extractive Industry Areas
Authors: Leany Muhammad Novan , Shodiq Muhammad Ja'far
Published: March 2022

Education plays an important role in educating human life and civilization is a better direction. As one of educational institutions, Az Zahra islamic boarding school seeks to improve the quality of learning in order to achieve the expected educational goals. Ironically, the journey towards the goal experiences very disturbing obstacles in the learning process.This research is descriptive quality research. The techniques used in data collections: observation, interview, and documentation study. The subjects in this study were the leaders of the Az Zahra Islamic Boarding School, the head teacher, the teachers of Senior High School and Junior High School, the students, local communities and environmental activist. The object of this research is the Analysis of Learning Difficulties in Teaching and Learning Activities in Extractive Industrial Areas.The results showed that the learning process that took place at Az Zahra Islamic Boarding School was not good. This is proven because there are obstacles that interfere with the ongoing learning process. These obstacles included: 1) The sound of coal mining vehicles which greatly disturbs concentration while studying, 2) There is dust that makes students feel uncomfortable at the pesantren, 3) Lack of trees because the company is too close and takes the Islamic Boarding School land, so the atmosphere in in stuffy classrooms, 4) A coal company close enough to disrupt teaching and learning activities.
„Ohne den Weißen Mann würden Leute wie Sie noch in Erdhöhlen wohnen“ – Die Markierung der Unmarkierten
Authors: Kastein Mara , Horwath Ilona , Finke Josefine , Dağlar-Sezer Nilgün
Published: March 2022

Das Forschungsprojekt FORTESY zu neuen Technologien und Diversität im Feuerwehrwesen war im Jahr 2019 nach verzerrenden Darstellungen des Projekts durch FAZ und Nuhr im Ersten Gegenstand einer mediatisierten Empörungswelle und Zielscheibe (gewaltförmiger) antifeministischer und rechtspopulistischer Delegitimierungen, deren Systematik wir in diesem Beitrag mithilfe der qualitativen Inhaltsanalyse (QIA) und der Grounded-Theory-Methodologie (GMT) analysieren. Die Ergebnisse zeigen einerseits eine deutliche Überschneidung antifeministischen und rechten Gedankenguts, andererseits wird sichtbar, wie unter dem Vorwand der Meinungsfreiheit gezielt kritische Geschlechter- und Diversitätsforschung angegriffen und behindert werden soll.
(Anti-)Feministische Mobilisierung im Rechtssystem. Alte und neue Konflikte um das Recht auf Abtreibung in Deutschland und den USA
Authors: Rehder Britta , van Elten Katharina
Published: March 2022

Die Geschlechterpolitik gilt als prototypisches Politikfeld, in dem gesellschaftliche Interessen über den Rechtsweg erfolgreich durchgesetzt wurden. Rechtsstrategien sind bei mangelnder gesellschaftlicher Akzeptanz jedoch riskant und werden ebenso von antifeministischen Akteuren genutzt. Mit dem Konzept des „Adversarial Legalism“ untersucht der Beitrag die Dynamik antifeministischer Rechtsmobilisierung anhand der Rechtskonflikte um die Regulierung der Abtreibung in den USA und Deutschland. Der Beitrag zeigt, dass mit Rechtsstrategien erfolgreich Interessen durchgesetzt werden können, es werden aber auch Gegenbewegungen erzeugt und politische Geltungsmacht wird abgegeben.
RESIDUAL EFFECTS OF BIFENTHRIN SPRAYED ON PLANT FOLIAGES AGAINST AEDES ALBOPICTUS AND APIS MELLIFERA IN NORTH CENTRAL FLORIDA
Authors: Sanchez-Arroyo Hussein , Jiang Yong-Xing , Pereira Roberto , Koehler Philip , Xue Rui-de
Published: March 2022

A field study was conducted to test bifenthrin as a barrier treatment for its residual effects on adult mosquitoes Aedes albopictus and honey bees Apis mellifera in Gainesville, Florida. Plant foliage was treated with an American LongRay misting sprayer machine at the label rate of 0.318 mL/m². Treated plant leaves were then collected at 24 hr, one wk, and two wk post-treatment for laboratory bioassays against adult Ae. albopictus and A. mellifera. The mortalities of the mosquitoes and honeybees were significantly higher after exposures to the bifenthrin-treated plant leaves at 24 hr post-treatment, than the mortalities at one wk and two wk post-treatments. There were no significant differences in the mortalities of mosquitoes and honeybees exposed to treated plant leaves at one wk and two wk post-treatment. Also, the results showed that the treated plant leaves away from the spray path resulted in significantly high mortalities of both species at 24 hr post-treatment than the mortalities at 8 m and 11 m at one wk and two wk post-treatment. The commercial product of Talstar P (bifenthrin) sprayed on plant foliage resulted in significantly higher mortalities of mosquitoes and honeybees at 24 hr post-treatment at the 5 m distance. There was no significant residual efficacy of the product one week after post-treatment at any distance.
The Relationship Between Student’s Interest in Learning English And Their Speaking Ability at Muq Langsa
Authors: Nadia Riski Lestari
Published: March 2022

This research was conducted to investigate the relationship between students’ interest in learning English and their Speaking Ability. Interest is a tendency that the people know things or love some activities. Then, learning English is the important aspect to communication. The objective of study was to find out the relationship students’ interest in learning English and the impact of students’ interest in learning English. This research used qualitative research with descriptive design. The number of subjects were 15 students and only one teacher as informant. The research instrument was observation and interview. The result of research based on the researcher interview and observation, the researcher found that there is relationship between students’ interest in learning English and their speaking ability at the second-grade students at MUQ Langsa. The reason of students’ interest in learning English would like to try practice every time and also mastery speaking skill were important for students. Furthermore, there were impact of students’ interest in learning English for their speaking. It can be concluded that the relationship of students’ interest in learning English gave impact for students speaking ability.
Students’ Speaking Ability Awareness: A Qualitative Study at Zawiyah English Club Iain Langsa
Authors: Nurdin Julfikar
Published: March 2022

The aim of this research is to analyze how the speaking class at Zawiyah English Club can improve the students’ speaking ability awareness. In conducting the study, this study used qualitative method with phenomenology approach. The total number of samples is 10 students who joined in Zawiyah English Club IAIN Langsa. The procedure of the collecting data or instrument used in this study with interviewed and observation method. The results of this research were successful in analyzing how the speaking class at Zawiyah English Club can improve the students’ speaking ability awareness. Conducting a monastic class program held in every Thursday regularly and when they are doing activities together, they keep trying to use English and everyone in the environment motivates each other. They feel aware to speak English and they always improve their skills eah other. They feel when they study, they are not under pressure. They also tend to prefer practicing speaking in the speaking classes held at Zawiyah English Club than regular classes in lectures. Then, all of the students stated that they believe they can improve their speaking ability because Zawiyah English Club could increase their awareness and confidence in speaking.
DATA-DRIVEN REGULARIZATION OF INVERSE PROBLEM FOR SEIR-HCD MODEL OF COVID-19 PROPAGATION IN NOVOSIBIRSK REGION
Authors:   Novosibirsk State University, Pirogova str. 2, Institute of Computational Mathematics and Mathematical Geophysics of SB RAS,, Krivorotko, O.I. ,   Institute of Computational Mathematics and Mathematical Geophysics of SB RAS,, Zyatkov, N.Y.
Published: March 2022

Abstract The inverse problem for SEIR-HCD model of COVID-19 propagation in Novosi- birsk region described by system of seven nonlinear ordinary differential equations (ODE) is numerical investigated. The inverse problem consists in identification of coefficients of ODE system (infection rate, portions of infected, hospitalized, mortality cases) and some ini- tial conditions (initial number of asymptomatic and symptomatic infectious) by additional measurements about daily diagnosed, critical and mortality cases of COVID-19. Due to ill-posedness of inverse problem the regularization is applied based on usage of additional information about antibodies IgG to COVID-19 and detailed mortality statistics. The inverse problem is reduced to a minimization problem of misfit function. We apply data-driven ap- proach based on combination of global (OPTUNA software) and gradient-type methods for solving the minimization problem. The numerical results show that adding new information and detailed statistics increased the forecasting scenario in 2 times.
N B Interpolation Technique for Improved Arbitrarily missing values in Data Mining
Authors: Pandya Darshanaben Dipakkumar , Jadeja Abhijeetsinh , Degadwala Sheshang D.
Published: March 2022

In data mining in order to reduce the numerical computations associated to the repeated application of the existing interpolation formula in computing a large number of interpolated values, a formula has been derived from Newton’s backward interpolation formula for representing the numerical data on a arbitrarily missing vales in database. A suit approach of the formula to numerical data has been shown in the case of representing the data on the dataset global carbon dioxide emissions from fossil fuel burning by Fuel Type corresponding as a method of time. The formula is suitable in the situation where the values of the argument are at equal interval.
An Applied N C Differentiation Interpolation technique for improved random Anomalous values in Data Mining
Authors: Dipakkumar Pandya Darshanaben , Jadeja Abhijeetsinh , Degadwala Sheshang D.
Published: March 2022

In data mining, the word “interpolation” refers to interpolating some anonymous information from a given set of known information. The method of interpolation is extensively used as a valuable tool in science and engineering. The predicament is a classical one and dates back to the time of Newton, who needed to solve such a problem in analyzing data on the numerical computations. Numerical applications of interpolation include derivation of computational techniques for numerical differentiation, numerical integration and numerical solutions of differential equations. In this paper a closest fit Application of the formula to numerical data for recovering haphazard Anomalous values in Data Mining has been shown in the case of representing the data on the dataset global carbon dioxide emissions from fossil fuel burning by Fuel Type corresponding as a method of time. The formula is suitable in the situation where the values of the argument are at equal interval.
ГЛОБАЛІЗАЦІЯ ЯК ФОНОВИЙ ЧИННИК ЗОВНІШНЬОГО ВПЛИВУ В ПЕРЕХОДІ ВІД МОДЕРНУ ДО ПОСТМОДЕРНУ
Authors: Gugnin E.
Published: March 2022

The purpose of the study is to construct a descriptive characteristic of globalization as a background factor of the external influence of societies that are cultural leaders in relation to societies that are objects of external influence.

Research methods. Methodological support of the study is based on the use of general scientific methods of cognition of social phenomena and processes (analysis, synthesis, induction, deduction, typology, extrapolation, operationalization, interpretation, abstraction, generalization, as well as methods of logical-historical, systemic, comparative and structural-functional ). Using the logical-historical method, the characteristics of globalization as a background factor of external influence of societies are studied; method of typological analysis – the signs of cultural and standardization factors of globalist leadership are analyzed.

Results. It is determined that the deepening of postmodernist deconstruction includes, first of all, the creation of unstable states with unstable cultural systems. In structuring the social order, globalist actors propose the subordination of cultural systems to external subjects and the final erosion of cultural statics in favor of subjectless cultural dynamics. It is noted that social statics, which is a cultural order, rests on subjectivity, while postmodernism spreads the notion of subjectless dynamics. This means shifting research emphasis from structures to the processes and "flows" of spontaneous cultural creation. It is determined that such a paradigm makes it possible to blur the authorship of the relevant cultural influences and remove all restrictions in the field of censorship and filtering of cultural meanings. It is clear that the current and procedurally impersonal picture of the cultural and social world is spreading in those societies that are the targets of neo-colonization and infiltration of external agents.

Novelty. The article constructs a descriptive description of globalization as a background factor of external influence of societies that are cultural leaders, in relation to societies that are objects of external influence. The construction was carried out by determining the cultural and standardization factors of globalist leadership and the consequences of globalist cultural projects for unstable societies.

Practical meaning. The practical significance of the obtained results lies in the enrichment of Ukrainian sociology with theoretical and methodological substantiation of the term "globalization" as a background factor of external influence in the modern and postmodern period.

Key words: globalization, external influence, cultural hegemony, cultural references, identity, diffusion, fragmentation.
СТОРИТЕЛІНГ ЯК СТРАТЕГІЯ РОЗБУДОВИ PR-КОМУНІКАЦІЙ
Authors: Baranetska A.
Published: March 2022

The purpose of the article is to determine the functionality of using storytelling in PR communications.

Research methodology. Methods of synthesis and analysis, reception, descriptive method and method of generalization were used during the consideration of the raised issue, in particular studying and systematization of scientific principles of the storytelling phenomenon, its structural elements and material organization, as well as functional capabilities as a means of communication.

Results. The format of storytelling as a significant socio-cultural communication phenomenon in the modern information space and a new technology for organizing dialogue with the public are presented. The emphasis is placed on such dominant characteristics of storytelling as emotions, identification, personification. Storytelling is characterized as an actual format of information organization in PR-communications. Storytelling as an important communication tool in the organization of external and internal communications of an organization is revealed. The basic characteristics of storytelling in the formation of communication interaction with different audiences are described. The basic characteristics of storytelling in the formation of communication interaction with different audiences are described. The main directions of its functional application in corporate communication are highlighted. Storytelling is revealed as a significant and operative tool for building trust with consumers. Models of material organization in the story are given. On the example of the well-known brand «Morshynska» and the company «Nova Poshta» the analysis of the implementation of storytelling is carried out, the basic aspects of establishing communication contact with the audience and the criteria of potential effectiveness of storytelling are described.

Novelty. The aspects of systematization of storytelling implementation in PR-communications are described and systematized. The main directions of embodiment of stories and features of their development are covered. Modern practices of storytelling application in modern public relations are presented.

Practical significance. The thesis set out in the article can be applied in the organization of PR-communications and image strategies, as well as in further study of communication practices in various fields.

Key words: storytelling, story, PR-communications, strategy, public relations, trust, audience.
ПРОФЕСІЙНА КОМУНІКАЦІЯ ЖУРНАЛІСТІВ-РОЗСЛІДУВАЧІВ НА СУЧАСНИХ ОНЛАЙН-ПЛАТФОРМАХ
Authors: Sashchuk T.
Published: March 2022

The purpose of the article is to find out the features of professional communication of investigative journalists on modern online platforms.

Research methodology. During the research the author used the following methods: general scientific method (observation, description, analysis, synthesis, generalization of information on communication of investigative journalists) and a special method of quantitative content analysis with qualitative elements to identify features of professional communication of investigative journalists on Facebook social net.

Results. The article focuses on the specific features of professional communication of investigative journalists on modern online platforms, in particular in the specialized «Resource Center for Investigative Journalists» online hub, on the official Facebook pages of the relevant media and on the personal pages of investigative journalists. The materials of the open part of the resource center are aimed at providing recommendations and advice on the practical experience of investigative journalists, which is more relevant for novice journalists.

It is established that the posts on the official pages of the analyzed publications are characterized by a sustained structure, which is clearer and more original in «Bihus.info»; posts on the page of the «Schemes: corruption in detail – RFERL» TV program are built on the structure of the inverted pyramid, except for the last question «Why?», which is answered by the main material. Posts on the personal pages of investigative journalists are marked by emotional, conversational, and in some cases unceremonious style of communication. At the same time, there is a tendency for well-known investigative journalists to neglect not only the following of a certain structure, but also the advice of researchers on the mandatory visual accompaniment of textual material.

Novelty. The scientific novelty of the work is to reveal the quantitative and qualitative characteristics of professional communication of investigative journalists on modern online platforms.

Practical meaning. The results of the study can be included in the teaching materials when teaching the basics of investigative journalism. In addition, they will be useful for investigative journalists in planning communication with readers on modern online platforms.
Key words: investigative journalism, professional communication of investigative journalists, resource center of investigative journalists, Facebook social network, social network post.
РОЛЬ РЕКЛАМИ У ВИХОВАННІ/ФОРМУВАННІ «НОВОГО ЧИТАЧА»: ДОВЕДЕНО ІВАНОМ ТИКТОРОМ (ДО 125-РІЧЧЯ ВИДАТНОГО УКРАЇНСЬКОГО ВИДАВЦЯ)
Authors: Zelinska N.
Published: March 2022

Purpose. The purpose of this study is to prove the effectiveness and efficiency of advertising in the education / formation of the readership on the example of the «Ukrainian Press» media concern, which can be updated in modern media.Research methodology. The basis of the research is informational, cultural, and systemic approaches; the methods of analysis, synthesis, generalization are used – to detect the «technology» of shaping the new readers’ environment in terms of inter-war Galicia; extrapolation method – to demonstrate the possibilities to transfer some elements of the experience earned by Tyktor (the influence of advertising on the audience of recipients) to activity of modern media.Results. The place of advertising among other methods having been used by the outstanding Ukrainian publisher Ivan Tyktor in 20–30th years of XX cent. to shape the new readers’ audience is determined, and the effectiveness of his advertising strategy in the modern terms is shown.Novelty. The effective «technologies» of education and gradual shaping of progressive readers’ audience – with new social settings, cultural requests, household habits – which used means of direct and indirect advertising in publications having been appeared at Ivan Tyktor’s «Ukrainian Press» concern are exposed and illustrated with samples. As it was shown these «technologies» after some technical «upgrade» and according to modern gustative «tuning» can be used in the modern terms, with the need for the effective co-action among participants of the «author–media–recipient» communicative chain and the problem of certain «discourtesy» of great part of the audience caused with gaps of education, selectivity of sources of information and massive «non-reading» in general at all was outlined.The practical significance. The research results can be used at the activity of various segments of mass media infrastructure (advertising agencies, publishers, media).Key words: advertising, advertising technologies, advertising strategy, reader, readership, publisher, publication, publishing concern
РЕГІОНАЛЬНО-МЕРЕЖЕВА МОДЕЛЬ СОЦІОЕКОНОМІЧНОЇ АДАПТАЦІЇ НАСЕЛЕННЯ ПРИКОРДОННЯ В УМОВАХ ІНСТИТУЦІОНАЛІЗАЦІЇ НЕФОРМАЛЬНОЇ ЗАЙНЯТОСТІ
Authors: Varha N.
Published: March 2022

The purpose of the study is to present the sociological conceptualization of socio-cultural determinants of institutionalization of social practices of informal employment.

Research methodology. The methodological support of the research is based on the use of general scientific methods of cognition of social phenomena and processes (analysis, synthesis, typology, modeling, operationalization, interpretation, abstraction, generalization and synergy, as well as methods of network and structural-functional analysis).

Results. It is shown that economic adaptation of the population occurs due to the spread of informal employment, which was formed in the process of transition from command-administrative system to market economic relations as an alternative to formal legal employment institutions due to lack of work positions in the labor market, ineffective state control over the activities of employers, the inefficient system of taxation and the desire of employers to avoid paying burdensome taxes for them, as well as the socio-cultural traditions of reciprocity that have historically developed in society.

Novelty. Informal practices that are a normalized extralegal and illegal (shadow, gray, hidden) set of practical actions, deeds and voluntary (informal) socio-economic relations between the subjects of labor activity.

Practical significance. The results of the study can be used by government officials to regulate the regional labor market.

Key words: border regions, informal employment, labour migration, economic development, self-employment, socio-economic adaptation.
УКРАЇНСЬКИЙ МЕДІАПРОСТІР У ПЕРІОД ПАНДЕМІЇ: РЕЛІГІЙНИЙ АСПЕКТ
Authors: Kozyryatska S.
Published: March 2022

The purpose of the article is to investigate the peculiarities of news presentation on the religious topics by means of Ukrainian media and self-presentation of Christian denominations in the Ukrainian media space during a pandemic period.

Research methods. According to the purpose of the research, a number of such methods was used: observation (to collect primary empirical materials), inductive-deductive (to define and describe the peculiarities of messages on religious topics); comparison, analysis, generalization.

Results. According to the results of the analysis of the headlines and the content of media, the following tendencies in the Ukrainian media space was identified: 1) recognition of the church as an institution as a whole the cause of outbreaks of COVID-19 in the regions (early 2020); 2) special interest in the Ukrainian Orthodox Church of the Moscow Patriarchate (UOC-MP) due to its violation of quarantine regulations and growing statistics of morbidity (during the year), and emphasis on this denomination in the news; 3) manipulation in the headlines of online media materials with the purpose of attracting attention to the published materials or to the media source; 4) inaccuracy in the facts provided; 5) usage the statements of church hierarchs in the headings of published materials without marking direct speech. The following peculiarities of self-presentation of Christian denominations in the media space have been defined: 1) UOC-MP – from military fervour (the appeals to ignore quarantine prescriptions, unquestioning faith in the power of religious ritual) through partial acceptance of the situation (simultaneous invitation to participate in the contactful religious practices and declaration of «observance of social distance») to the position of «a victim» («martyr who is persecuted») as a result of strong pressure from the media; 2) the Orthodox Church of Ukraine (OCU) and the Ukrainian Greek Catholic Church (UGCC) politics is the emphasized demonstration of social responsibility and readiness for change according to the requirements of the time.

Novelty is that the tendencies in the coverage on the religious topics during the pandemic period (2020) and the peculiarities of the self-presentation of Christian denominations in the Ukrainian media space have been identified.

Practical significance. The results of the research can be used in a comprehensive investigation of religious journalism in Ukraine and as educational material in the training of future journalists.

Key words: media space, religious topics, fact checking, headlines, self-presentation.
КОМПЕТЕНТНІСНА МОДЕЛЬ ЖУРНАЛІСТСЬКОЇ ОСВІТИ В ОЦІНЦІ СТЕЙКХОЛДЕРІВ
Authors: Butyrina M. , Anikeienko M.
Published: March 2022

The purpose of the research was to empirically study the correlation between the content of the competency model of journalism education and the competency needs of the media industry.

Research methods. To achieve this goal, an online survey of stakeholders, offering them a questionnaire with 5 blocks of competencies was conducted: «Instrumental skills», «Journalistic knowledge. Special scientific media knowledge», «Communication competency», «Sectoral / special knowledge and skills» and «Social orientation». The results of the survey were summarised in specific figures and their severity was assessed. Methods of comparative analysis and synthesis were used to evaluate the obtained data.

Results. Having conducted the research, we concluded that there is a significant gap between the competency model of journalism education and the content of competencies used in practical journalism. The greatest correlation was demonstrated by communication and language competencies, which is due to the functional nature of journalism. The knowledge component of journalism education in the responses of stakeholders is represented mainly by media law, media psychology and a set of fundamental social disciplines. Emphasis is also placed on adaptive competency, the ability to work with sources and verify information.

Novelty. For the first time, the competencies proposed by the domestic Standard of Higher Education were structured on the basis of the Weischenberg competency model. The obtained differentiated list is offered for evaluation to stakeholders of the media industry.

Practical meaning. The obtained results and conclusions of the research can be used to optimise the competency model of journalism education.

Key words: competencies, journalism education, stakeholders, journalists, media workers, media industry.
РОЛЬ ТА ФУНКЦІЇ ЗМІ В ПОЛІТИЧНІЙ СОЦІАЛІЗАЦІЇ АКТОРА
Authors: Sukharevska H.
Published: March 2022

The purpose of the study is to analyze the role of the mass media in the political socialization of the actor.

Research methodology. In accordance with the purpose, the research process required a comprehensive application of such methods as: descriptive-analytical – for analyzing the principles of implementation of the impact with subsequent comparison and generalization of the results; inductive-deductive – for observing and describing the selected characteristics of the influence of the mass media; bibliographic – for collecting and processing of literature on the research topic.

Results. The study of political socialization is based on two main principles. The first is the «principle of primacy», according to which one learns better what one learns first. The second is the «structuring principle». It consists in the fact that the primary training structures the further training. As a result, the main attention of researchers of political socialization was focused on the study of the primary socialization mechanisms and institutions – the family and the school. This actually caused insufficient attention to the socialization function of the mass media. The main factor favorable for eroding the claims of the mass media for «intellectual» independence and, at the same time, for ensuring their activities in modern societies, has become the market type of relations. The mass media act in relation to the market as the main means of stimulating consumption – not only in the field of advertising, but also as a translator of various lifestyles given by a certain type of consumption. The most important systemic orientations deal with the distributed support of the components of the political system, namely, with the support of the political power, the political regime and the political community.

Novelty. The article analyzes the main approaches to the influence of the mass media on the political socialization of an actor, identifies the specifics of this socialization in the territory of the post-Soviet space.

The practical significance. The results of the research can be used in the development of educational materials on normative disciplines («Introduction to the Specialty», «Genres of Journalism», «History of Ukrainian Journalism», «Theory and Practice of Journalistic Creativity»), special courses and special seminars in higher education institutions for students of the «Journalism» specialty.

Key words: political socialization, influence of mass media, manipulations, political consciousness.
КОМЕМОРАТИВНІ МЕДІАПРАКТИКИ В ПЕРІОД ПАНДЕМІЇ
Authors: Hudoshnyk O.
Published: March 2022

The purpose of the article is to present the latest trends in the preservation of modern pandemic memory discourse on the example of collective media oral history projects.

Research methodology. The methodological basis of the article consists of a general scientific method of analysis of the thematic segment of the modern information space and a method of generalization in understanding the similarity of the presentation of oral historical memories by both journalistic means and multimedia systems.

Results. Active involvement of various commemorative practices in modern everyday life has become widespread, and technological means of their implementation through mobile applications, multimedia platforms and global projects are forcing scientists to look for non-standard approaches to the analysis of these phenomena. The presented research focuses on changes in the traditional journalistic text, which under the influence of the lots of memories, testimonies and life stories increasingly acquires storytelling forms and tends to narrative techniques. The mediatized oral historical discourse is also being transformed and offers more and more innovations in the reproduction of everyday realities through archived life stories; In-depth interviews are being replaced by the practice of ′rapid response collecting′, which to some extent hybridizes the methods of collecting and disseminating information.

Novelty. An interdisciplinary approach to the presentation of oral historical information by media clarifies the methodology of analysis and the definition of ′new normal′ of the modern information space.

Practical meaning. Accounting of the latest methods of collecting, storing and exchanging testimonies and life stories can let us to emphasize the modern communication space and to allow the use of new means of actualization of the gained experience as well as its publication and dissemination processes

Key words: COVID-19, media, pandemic discourse, oral historical information, commemoration.