bluuebunny/crossref_metadata_2025 huggingface dataset:
Developing a business continuity programme at Arab National Bank
Authors: Alonaizan Abdulrahman
Published: July 2024

This paper explains how the business continuity programme (BCP) was developed at the Arab National Bank and identifies the factors contributing to its success. The vision was a combination of both long and shortterm requirements. In the longer term, the bank wanted to formulate an effective business continuity management (BCM) strategy and make it an integral part of the bank’s corporate structure. However, in the shorter term, individuals had specific tactical goals to meet their yearly objectives. The key consideration was to ensure that every short-term activity formed part of the larger strategic map. Each individual effort contributed to the longer-term mission. Thus the BCM structure was gradually built to fit the corporate vision for a state-of-the-art business continuity capability.
Balancing privacy and data use: The potential impact of large online platforms and central bank digital currencies
Authors: Maruo Yuji , Sugino Sei
Published: July 2024

This paper reviews the international discussion among academics and policy makers regarding the trade-off between privacy protection and data use. In particular, it is intended to shed light on the mechanism behind the data monopoly enjoyed by the large online platform companies. The paper also discusses how central bank digital currencies can reduce the potential side effects of this data monopoly.
How to get issuers fully involved in the corporate actions process
Authors: Frey Werner
Published: July 2024

Issuers play a key role in corporate actions processes. Corporate action events are based on issuers’ decisions — their corporate action events — which affect their investors. Because nowadays direct relations between issuers and investors have often been replaced by a long chain of intermediaries, effective and efficient end-to-end communication and cooperation, initiated by issuers, are key. Best market practice has been developed by way of market standards for corporate actions processing and for general meetings. Issuers’ awareness of, and compliance with, these standards are required to make substantial progress in the successful implementation of these standards.
Data: Unlocking hidden insight and value across dynamic real estate portfolios
Authors: Patten Jarrod M.
Published: July 2024

Data has revolutionised, and continues to revolutionise, all industries. Commercial real estate is no different. While some would argue that the industry is late to the data game, meaningful runway still remains. The data ponds associated with an organisation’s real estate portfolio are some of the most abundant sources of insight and value when data is captured, managed and assessed successfully. An ability to aggregate, store, combine and evaluate multi-sourced and multi-layered datasets is transformative. Such capability when coupled with predictive and prescriptive analytics tools and policies, is an accelerant for corporate efficiency and profitability. Data is the universal enabler of value when harnessed and leveraged effectively. Heightened precision produces powerful insights which drive agile decision-making. This paper discusses how utilising the right data combinations at the right time and in the right way will inform judgment and unlock unprecedented value throughout all levels of a corporation.
Blockchain, DeFI, NFTs: From use cases to business plan
Authors: Marochini Laurent
Published: July 2024

The financial sector and banks have existed since ancient times. Their history has been marked by crises and moments of prosperity. Innovation has often been the driver of the sector, allowing it to evolve and rebuild each time. New technologies are more than ever at the heart of current events in the sector, particularly with the development of Blockchain and Distributed Ledger Technology (DLT). Blockchain can be described as one of the greatest inventions of the 21st century, a ‘business game changer’ and has been compared to the Internet of value. These technologies require a different way of thinking and will make banks question their strategic positioning. This paper aims to, first, describe the impacts of Blockchain in the financial sector and to decipher innovations such as decentralised finance (DeFI) or non-fungible tokens (NFTs). Second, it analyses the innovation strategies of banks in the face of a technology with disruptive potential.
Rethinking brand innovation from the inside out
Authors: Tucker Jeremy A.
Published: July 2024

Innovation is a complex word. It is subjective, biased and incredibly hard to define. And it is made even more complex when combined with those other notoriously complicated and hard-to-define words: ‘brand’ and ‘strategy’. Modern dynamic organisations today often struggle with where, how and when to approach ‘strategic brand innovation’, finding themselves following first movers without their own authentic direction, countering first movers for the sake of being different, also without a sense of authentic direction, betting big on product innovations hoping it bleeds into brand innovation, or simply failing to innovate at all. This paper aims to reset the definitions, objectives and pursuits of organisations trying to stand out through strategic brand innovation, by refocusing the methodology on where customer engagement will continue to be fostered for brands in the future.
Ensuring long-term access to digital assets using a capability maturity model
Authors: Dollar Charles M. , Ashley Lori J.
Published: July 2024

Every organisation — public, private or not-for-profit, big or small — has converted or created digital content that must remain available, usable, understandable and trustworthy for long periods of time. This may be due to legal, compliance or regulatory reasons, a desire to safeguard organisational memory and history, or driven entirely by operational requirements. Long-term access to digital content, however, does not happen by accident — it takes information governance, planning, sustainable resources and a keen awareness of the technology and file formats that an organisation uses, as well as attention to evolving standards and computing trends. This paper reviews the challenges of ensuring long-term access to digital records and information assets and proposes a standards-based approach for mitigating these challenges using the Digital Preservation Capability Maturity Model.
Enhancing the quality of risk reporting: The roles of the risk decision maker and the accountable executive
Authors: Kerle Kathryn
Published: July 2024

In the wake of the financial crisis, both regulators and banks came to realise the importance of complete, accurate and timely risk information in decision making. The ‘Principles of Risk Data Aggregation and Reporting’, published in 2012 by the Basel Committee on Banking Supervision, outline the disciplines required to improve the quality of risk data information. Since then, major banks around the world have been working to ensure that their risk data aggregation and reporting practices adhere more closely to the standards outlined in the principles. Enhancing the quality of risk information begins with understanding what information risk decision makers need in order to ensure the risk profiles of their institutions remain within risk appetite. Without that understanding, suppliers of risk information may supply too much of the wrong, and too little of the right information. Even if they supply the right information, it may not be good enough for risk decision makers to rely on, and poor decisions may well be the result. Equally important is ensuring that the executives accountable for supplying risk information have clearly defined responsibilities as well as the necessary authority to exercise those responsibilities. They must be in a position to influence decisions made with respect to report content, data management practices and systems architecture; risk data quality standards; and data quality issue management. Regardless of whether they have individual or collective accountability, their role must be clearly defined.
From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification
Authors: Bullock Lisa , Liu Mingxia , Schuurman Betsy
Published: July 2024

In the final stages of a CAD$300m capital campaign, the Prospect Research and Management team at Carleton University collaborated with Development Officers to restructure prospect pipelines to be more active and dynamic through a comprehensive pipeline review. The team also piloted an E-Survey project to expedite prospect qualification. This paper discusses the planning and execution of both projects, approaches taken to prioritise and optimise prospect portfolios and changes made to the prospect-qualification process to increase efficiency and help the major gifts team focus on the best prospects. The objectives of this paper are to analyse: how to plan and conduct a comprehensive pipeline audit; how to use E-Survey to expedite prospect qualification and how to build partnerships with Development Officers through data-driven research.
Choosing between social media platforms and understanding the markets they reach
Authors: Taylor Nigel
Published: July 2024

The change in the way customers consume traditional media has been well documented and it is essential for brands to use new channels and innovative methods if they want audiences to be receptive to their message. Social media channels play a huge part in this digital and mobile revolution and companies are quite rightly embracing them. Knowing what social channels the brand’s audiences are using is vital to ensuring the long-term success of any social media strategy. This paper examines some of the best-known social media channels and the demographics they reach, and provides marketing and communications professionals with food for thought when selecting social channels.
How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company
Authors: Spann Korbinian
Published: July 2024

Because dashboards and associated metrics are difficult to set up and maintain for internal usage and external partners, business-to-business (B2B) companies often struggle to measure the success of global campaigns. Common analytics interfaces such as Google Analytics or Adobe Analytics are designed to support business-to-consumer business cases. Using the example of W.L. Gore, this paper discusses the implementation of dynamic dashboards to measure the progress and success of global campaigns for both associates and agencies. Examples are given to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating dashboards for a global B2B company. The paper specifies a robust multi-channel measurement framework that focuses on conversion and engagement.
Bridging the talent gap: What is being done and what needs to be accomplished to help fill in or eliminate the supply chain management talent gap?
Authors: Walden Joseph
Published: July 2024

There is no denying that there is a talent gap in the supply chain management career field. This talent gap should not have come as a surprise to anyone as it has been the subject of papers, research and articles in every major journal and trade magazine for the past 20 years. The time has come to build a bridge to fill the gap in supply chain talent. The responsibility for filling the talent gap is a combination of industry outreach programmes to universities and high schools and outreach by academia to partner with industry and modify curriculums to meet the needs of industry. This paper looks at the talent gap and uses recent research to lay out options on how industry and academia can partner to help bridge the gap, or even fill it.
Operationalising personalisation in a healthcare system
Authors: Jackiewicz Thomas , Llopis Glenn
Published: July 2024

The balance of power is shifting away from traditional institutions into the hands of individuals. A top priority for every hospital leadership team is the need to provide a much more personalised experience for two primary constituencies: leaders and staff (internal) and patients, including members of the broader communities served (external). Personalisation is seeing and treating people as individuals, whether those people are patients or staff. It is achieved when people know they matter. Operationalising personalisation is the act of adapting the way an organisation functions to make it more likely that both internal and external constituencies at all levels build the skills and have the tools to see and treat people as individuals. Many barriers to personalisation exist within organisational cultures that are designed, instead, for standardisation; however, there is a methodical approach to identifying and overcoming those barriers and to creating an environment where people know they matter as individuals. One private, not-for-profit clinical research centre, hospital and graduate school embarked on this approach, examined organisational systems over a year, identified actions to take and behaviours to change, and improved their personalisation readiness scores across four categories by 17, 21, 32 and 32 percentage points. The experiences of this organisation give other organisations a blueprint to follow in their own pursuits of operationalising personalisation across the enterprise.
Increasing operational safety through updated or enhanced airport pavement markings
Authors: Ho Chun-Hsing , Romero Pedro
Published: July 2024

This paper describes the pavement markings at Kaohsiung International Airport (KHH), Taiwan as part of a case study on airport operation safety. The two-year projects that focused on updating or improving identified markings issues consisted of relocating touchdown zone markings, redeveloping taxiway markings, and redesigning and improving apron markings. Each update or improvement project was evaluated to ensure compatibility with International Civil Aviation Organization (ICAO) standards prior to construction. The objective of this paper is to present the issues identified at KHH, discuss how those issues came about, and explain how the airport authorities dealt with those issues. Through the comprehensive review and construction efforts in pavement markings, the updated or improved configurations of pavement markings at KHH have met the ICAO standards, addressed previously identified issues, and increased both aircraft operation safety and ground movement safety.
The current state of data protection and privacy compliance in Canada and the USA
Authors: Lackey Derek , Beaton Neil
Published: July 2024

This paper discusses the similarities and significant differences between the Personal Information Protection and Electronic Documents Act 2000 (PIPEDA), which sets out the ground rules for how businesses in Canada must handle personal information in the course of commercial activity, and the California Consumer Privacy Act 2018 (CCPA), which enhances privacy rights and consumer protections within the US State of California. Using PIPEDA as a baseline, the paper examines the operating practices required by these laws, and explores the issues that organisations must consider when complying with these laws.
China’s draft Personal Information Protection Law
Authors: Determann Lothar , Ruan Zhenyu (Jay) , Gao Tingting , Tam Jonathan
Published: July 2024

In October 2020, China published a draft of the Personal Information Protection Law of the People’s Republic of China (PRC) for public comment. The draft law is intended to be the first consolidated and comprehensive law targeting the protection of personal information in China. If enacted in its current form, the law would introduce a suite of obligations that apply to organisations in both the private and public sectors and individuals that process Chinese residents’ personal information. The scope, structure and substance of the draft law not only resemble that of the European Union (EU) General Data Protection Regulation (GDPR) in a number of key ways but also diverge from the GDPR in many respects. The draft Chinese law also has some similarities with various US privacy laws, although the United States has not enacted a comprehensive federal privacy law that applies across the country. Despite the variations among the regimes of China, the EU and the United States, organisations that do business in these geographies can leverage the privacy compliance programmes they may have established for the United States and EU to prepare for the implementation of the draft Chinese Personal Information Protection Law. This paper summarizes the key requirements of the draft Chinese law and provides high-level observations regarding its similarities to and differences from the GDPR and key US privacy laws.
Changes in US payment behaviour during COVID-19: Differences by income and demographics
Authors: Greene Claire , Merry Ellen A. , Stavins Joanna
Published: July 2024

The COVID-19 pandemic caused large changes in consumer spending, including how people make their payments. For employed consumers, the pandemic also changed workplace behaviour, with about one-third of workers continuing to work from home every day as of September 2020. Using data from a nationally representative survey of US consumers collected before and during the pandemic, this paper analyses changes in workplace and payment behaviour during the pandemic. The study finds that, compared with their payment behaviour in 2019, consumers had shifted some of their purchases from in person to online by the autumn of 2020, significantly reduced their use of cash for purchases, and shifted their person-toperson (P2P) payments away from paper-based instruments (ie cash and cheques). These changes are consistent with what we might expect, as many people were less able or willing to shop in person. The adoption of electronic P2P payments increased, especially the use of payment apps such as PayPal, Venmo and Zelle. In comparison with consumers who worked at least partly in person, consumers who worked exclusively from home during the pandemic made a significantly higher proportion of their payments online or through mobile devices, and were less likely to use cash at all, even after controlling for income and education levels. In contrast, payment behaviour changes that took place from 2018 to 2019 were smaller in magnitude and largely insignificant, suggesting that COVID-19 likely accelerated any longerterm trends.
A content management case study: Migrating 10 years of library digital collection data at the North Carolina Digital Heritage Center
Authors: Williams Stephanie , Gregory Lisa , Merryman Kristen
Published: July 2024

From October 2017 through January 2019, the North Carolina Digital Heritage Center (NCDHC) undertook a content management system migration of over 44,000 library digital collection objects, comprising over 2 million individual files of varying types and their associated metadata, produced over a ten-year period. This case study describes NCDHC’s experience evaluating potential systems, navigating vendor relationships, exporting and improving data, migration logistics, adapting existing workflows, and communicating with stakeholders.
Branding by the five senses: A sensory branding framework
Authors: Hultén Bertil
Published: July 2024

In the global consumption culture, the human senses are often proposed as useful concepts for rethinking branding in practice and theory. The aim of this paper is to demonstrate the usefulness of a sensory branding framework grounded on sensory stimuli, sensory perceptions and sensory symbolism. Moreover, the role of societal culture in developing global branding sensory strategies is considered. Research findings and conclusions on how brand managers can apply the framework are presented.
How can run risk in digital asset markets be reduced?
Authors: Hopper Greg
Published: July 2024

This paper reviews the proof of reserve methodologies employed by crypto exchanges that attempt to demonstrate cryptographically that assets exceed liabilities so that there is no reason for participants to run on the exchange. The paper suggests a number of enhancements to these methodologies using a cryptographic statistical proof, proof of knowledge methods and other techniques. Although this paper reviews the proof of reserve methodologies of crypto-native institutions, its goal is not to address the risk management challenges of crypto exchanges alone, but, rather, to illustrate how enhanced versions of these methods might be used to mitigate run risk of digital assets on the nascent regulated crypto platforms being developed by banks and other financial institutions. A simplified version of the techniques that could be used to reduce the run risk of stablecoins is presented as an example.
Avoiding lime failures
Authors: Napier William
Published: July 2024

Lime mortar has been used in the construction of traditional buildings in Scotland for centuries. Its use began to diminish from the mid-19th century as mass-produced Portland cements became more widely available. A century later its use as the primary binder in mortar had all but ceased and, within a generation or two, most of the skills and knowledge needed to use lime successfully were lost. Since the lime revival of the late 20th century, and following much research, the benefits of using lime in traditional masonry are becoming increasingly understood. Lime, compared with modern materials such as cement, is much more compatible with the surrounding fabric, especially its ability to allow buildings to ‘breathe’. Despite this revival, however, there is still a belief held by many that lime mortars are difficult to use and susceptible to failure. This paper explains that ‘lime failures’ are much more likely to be caused by failures of workmanship, specification, building detailing and maintenance than the actual material itself, and argues that, provided these largely avoidable factors are considered, there is no reason why any appropriately specified and well-applied lime work should fail on a well-detailed and regularly maintained building.
How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies
Authors: Turner Jamie , Shah Reshma , Jain Varsha
Published: July 2024

Consumer behaviour and media consumption habits are changing at a rapid pace. Reactions to stimuli that were once easy to predict are no longer predictable, and typical responses to marketing actions have become completely atypical. As a result, traditional approaches to marketing are losing their effectiveness. This paper sheds light on a new approach many brands are adopting, which we call nonlinear marketing. Nonlinear marketing is a way for brands to weave themselves into the fabric of a consumer’s life. Rather than relying on the traditional approach whereby brands might interrupt a consumer’s life with 30-second television commercials or the like, brands become a seamless part of their consumers’ daily journey via nonlinear marketing. The result is a richer, more robust experience for the consumer and a more effective, longer-lasting relationship for the marketer.
Harnessing our greatest asset: Solving margin issues by investing in frontline leaders
Authors: Alba Tim , Slyter Mark F.
Published: July 2024

The rate of change in combination with the scope and magnitude and the need for increased efficacy in healthcare operations are on the rise, especially with the advent of a plethora of patient needs in the post-COVID-19 world. Senior leaders in the field are faced with various operational and financial challenges on account of the new and rapidly rising patient requirements in the healthcare sector, and, instead of optimising existing resources to meet current challenges, they are often persuaded to just add on new programmes, leaving the existing programmes to languish. Thus, to circumvent some of the major issues in healthcare operations, a more effective strategy has to be pursued than the usual one of simply buying and implementing a new productivity system with updated targets or performance benchmarks. The solution is to assess the efficacy and profitability of existing improvement programmes and resources in the advent of a new set of requirements: deploying burst versus incremental improvement; engaging middle managers to enable their solutions; and achieving organisation speed, spread and scalability across the organisation [Caldwell, C., Cook, K., (2020), ‘Achieving speed, spread, scalability, and sustainability in health systems’, American College of Healthcare Executives-Cluster Session, Clearwater, FL, 17–20th January]. This paper describes how Dignity Health East Valley was able to optimise the use of existing performance improvement resources and deploy an accelerated improvement structure to achieve rapid gains, followed by incremental improvement to both sustain and further the gains made. The approach included mentoring middle managers to become adaptive change agents and achieve 5 per cent improvement in margins in six months. The burst method described in this paper is based on the findings from the research undertaken by top-performing hospitals that identified five essential characteristics that healthcare’s frontline leaders are expected to possess and which are a clear mark of their leadership skills and competence [Caldwell, C., Cook, K., (2020), ‘Achieving speed, spread, scalability, and sustainability in health systems’, American College of Healthcare Executives-Cluster Session, Clearwater, FL, 17–20th January]. The paper presents the background to this research as well as the structure that builds these top-performer capabilities in the front-line team in order for them to lead change and drive its implementation. The positive results that emerged from the leadership training provided to frontline leaders are substantial, including improved margin, higher patient experience and higher employee engagement.
Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four
Authors: Holts Chelsey , Moushon Morgan
Published: July 2024

This paper focuses on the unique collaboration between the University of North Carolina at Chapel Hill, referenced as Carolina, and Duke University leading up to a historic National Collegiate Athletic Association (NCAA) Final Four men's basketball matchup on 2nd April, 2022. Learn how the social media teams at each university teamed up to capitalise on the national attention by highlighting several ways the schools collaborate off the court through partnerships in research and innovation. The examples included can be adapted for the needs of any size institution and any sort of collaboration.
Reaching the tipping point: A critical analysis of the #deletefacebook movement
Authors: Bright Laura F. , Sussman Kristen Leah , Wilcox Gary B.
Published: July 2024

Social media platforms have sustained increased scrutiny for their data management practices, spread of misinformation and the creation of consumer echo chambers. Chief among these platforms is Facebook. Yet, consumption of Facebook continues to grow. To understand this paradox, we use a dataset of unstructured text data to identify patterns within user-generated content (UGC) using the #deletefacebook hashtag. Nearly 1.5 million observations were used to identify themes and help paint a picture of the broader consumer concern relating to Facebook. The results show a continuing interest in the #deletefacebook topic as measured by volume over time. Using machine learning techniques, the text miner results identified topics which include privacy, consumer trust and wellbeing and politics of data security. Fear of missing out (FoMO) is provided as a theoretical explanation for why people continue using social media sites like Facebook. Themes related to social media fatigue, data management and ethics were also found in the UGC.
Reserved airport parking: A creative parking product to enhance revenue and improve service
Authors: Petro Adam
Published: July 2024

Airports are continually seeking new and innovative ways to improve customer flow efficiencies while simultaneously maximising non-airline revenue. A reserved parking programme can facilitate efficient customer movement beginning with airport arrival through the access point of the airport terminal. When implementing the reserved parking programme at Denver International Airport (DEN), several factors were taken into consideration, including customer demographics, physical infrastructural layout and configuration. Once implemented, the programme at DEN has shown that reserved parking caters to not just the typical business traveller, but to customers who may not have been thought would take advantage of a reserved parking product enhancement. Realising the full benefits of a reserved parking programme required a well thought out design in order to allow for maximum financial and operational flexibility.
Strategies for using quantitative and qualitative metrics to optimise hybrid work solutions
Authors: Sargent Kay , Mitchell William
Published: July 2024

To address the emerging needs of the hybrid workforce, corporate real estate (CRE) organisations must adapt how they plan for, design and fit out workplaces. Every CRE group is still learning how to navigate this new environment, and there are no definitive solutions. This paper asserts, however, that a hybrid approach that is not well planned and carefully implemented will not meet the needs of employees or their organisations. A successful plan should be based on the right data about how an organisation’s employees are using space. Past methods of measuring space utilisation may not apply to the workplaces that support a hybrid work model. This paper describes how to take a phased approach to creating an effective hybrid workplace combining on-site and remote work. One of the challenges facing CRE is how to measure office utilisation and rebalancing existing spaces to accommodate evolving workstyles. This paper provides actionable advice on using the right quantitative and qualitative metrics to develop a hybrid work experience that will yield the best results. It also discusses the crucial roles of HR and IT groups in creating the optimum hybrid work solutions, as well as the importance of linking these efforts to the organisation’s business goals, unique organisational DNA and the needs of its people. Finally, the paper describes what makes Boston Consulting Group’s new Canadian headquarters in Toronto an example of a successful new post-pandemic work programme.
Migrating to the cloud: Views from the UK’s first cloud-based bank
Authors: Olive Graham
Published: July 2024

The cloud is the future of banking technology and it is just a matter of time before all financial institutions move their technology to it. This paper explores OakNorth Bank’s journey to the cloud; the process of getting the move approved by the regulator; why they chose Amazon Web Services (AWS) and the benefits the bank is realising through the use of cloud technology. It outlines some considerations that businesses should bear in mind before moving to the cloud or choosing a provider to partner with, as well as highlighting a number of common factors that help maximise the chances of a successful cloud migration. It argues that in order for financial institutions to take advantage of the opportunities technology creates, and manage increasing cyber security risk, they need an IT infrastructure that provides them with greater flexibility at a lower cost. Now that a precedent has been set in the UK, and the Financial Conduct Authority (FCA) has published its final guidance on cloud computing, we will see more financial institutions migrating to the cloud over the next few years.
Acceptance and utilisation of the Incident Command System in first response and allied disciplines: An Ohio study
Authors: Decker Russell J.
Published: July 2024

In response to the terrorist attacks of September 11th, 2001, an effort was made to establish a common and uniform command structure for use by the nation’s first responder organisations, as well as those disciplines generally expected to assist first responders during a major incident or disaster. The result was the issuance of the National Incident Management System1 or NIMS by the US Department of Homeland Security in 2004. Included in the NIMS document was an embracing of the Incident Command System or ICS, long utilised in the fire service for the effective management of emergency response. The NIMS doctrine also identified certain allied disciplines that needed to adopt this new system for responding to major events. Some of these disciplines included specialised first response units, such as, bomb squads and hazardous materials teams. Other partner disciplines not usually associated with emergency response to include public health and public works were also included. This study will attempt to look at a single component of NIMS, specifically the Incident Command System, and measure its acceptance and utilisation by first responder organisations and selected allied disciplines in the state of Ohio. This is particularly important at this time since the US government is being forced to reduce budgets significantly and determine which laudable policies and programmes will be cut.
Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
Authors: Lindsey-Warren Tyrha M. , Yayla Serdar
Published: July 2024

Emotional contagion, also known as word-of-mouth (WOM), is defined as the emotional essence of one person that can be passed on to another person and influence attitudes about an object and/or a product. In the context of motion pictures, how does emotional contagion/WOM travel regarding movies starring women and/or actors of colour? It is observed that Hollywood studios often pull movies out of cinemas before positive WOM/emotional contagion has time to spread, especially regarding those films starring women and actors of colour. Using event data analysis, this paper takes a macro view of this phenomenon by examining the take-offs of movies starring women and actors of colour.
Market risk calculation for private equity fund-of-funds
Authors: Henzler Jörg , George Constantine
Published: July 2024

This paper provides a new benchmark approach, developed to quantify value at risk (VaR) for private equity fund-of-funds. Regulatory as well as investor requests require these measures from alternative asset managers in Europe. Because of the large number of assets within fund-of-funds, a ‘look-through’ approach to analyse each single asset is not possible in terms of time and cost. Therefore, a sound theoretical benchmark procedure is necessary, which can be used efficiently in the day-to-day business of the risk manager.
Ethics and data governance in marketing analytics and artificial intelligence
Authors: Mahmoudian Haniyeh
Published: July 2024

Recently, marketers have seized the opportunity to leverage the power of Big Data analytics, machine learning and artificial intelligence in their work. However, greater use of data is accompanied by increasing concerns and ethical challenges regarding aspects of data collection, data security and privacy. Implementing a data governance framework and standardising the data life cycle can help analytics-based marketing departments work more effectively, and to proactively address the concerns inherent in their operations. This paper discusses some of the current challenges and how data governance provides principles that organisations can use in their quest for a more robust approach to analytics-based marketing.
Designing efficient assortments: A branch-and-bound method to optimise volume and satisfaction
Authors: Alves Alessandro Martins , Vriens Marco , Ramos Thiago Graça
Published: July 2024

Category assortments are a key driver of retailer success. When a customer’s preferred product is unavailable, retailers must provide viable alternatives or risk losing the customer. This paper presents an analytical method that uses a survey-based approach where consumers make hypothetical (albeit not conjoint) choices. The objective is to identify how delisting a stock-keeping unit (SKU) will affect overall sales; the extent to which customers will abandon the store; and overall satisfaction with the store. Such knowledge will help retailers make the best delisting decisions and help both retailer and brands with their category management negotiations. It can also identify possible gaps for the brand, such as which alternatives in the competition’s portfolio have low substitutability and hence should perhaps be added to the brand’s product portfolio. This approach also allows brands to test new concepts and evaluate how adding a new (concept) SKU will affect sales of other SKUs and overall sales and profitability. The data are then modelled using a branch-and-bound algorithm. This approach can easily be implemented at the store level and allows for the optimisation of multiple objectives.
How can airports fully embrace multimodal and interoperable mobility ecosystems to deliver sustainability goals and offer a superior passenger experience?
Authors: Berz Jennifer
Published: July 2024

The future of mobility will be fundamentally different from what we know today. While demand for mobility will thrive again after the pandemic, new means of transport and new market players will shape everyday customer mobility of the 2030s and 2040s. To overcome the challenges that the mobility market of 2050 will pose, airports need to fully embrace multimodal and interoperable mobility ecosystems in order to deliver sustainability goals and offer a superior passenger experience. Using the example of Frankfurt Airport, this article addresses the complexity of a mobility landscape in flux. It will be shown how intermodality can both address sustainability demands and provide a customer-centric approach to innovation and digitalisation with regard to mobility. The purpose of this paper is to present one possible approach to the set of challenges it describes: the mobility hub. Current mobility options and customer needs are analysed and, supported by the findings of a customer survey, focus areas allowing airports to evolve towards mobility ecosystems of the future are discovered. Two main goals are identified that support the airport's transformation into a mobility hub, thus suggesting and promoting a possible best practice and providing strategic direction: quality of connectivity and quantity of means of transport. For both, suggestions for fields of action are provided that range from short to long-term strategy.
Why deep learning holds the key to preventing cyberattacks before they can strike
Authors: Crowley Karen
Published: July 2024

Cyber security has always been a game of cat and mouse, with both sides reacting and attempting to outflank each other. While the security industry continuously develops new solutions for identifying and preventing attacks, the threat actors are innovating and evolving their techniques to bypass these defences. In order to break away from a reactive approach, organisations must prevent and neutralise the threat before it can execute inside their network. This is where deep learning (DL) comes in.
Transforming a functional airport to a smart, digital one
Authors: Newbold Alan
Published: July 2024

Airports are continuing to experience rising passenger numbers and increasing capacity constraints, as pressures on physical resources intensify. To cope with this, airport executives need to take a more systematic, methodical approach to digital transformation. They need to build on isolated deployments of innovative technology to move towards a more holistic vision. This paper explores this challenge and opportunity via the concept of the ‘real-time’ airport — a data-driven ecosystem, using real-time data to make better, more informed decisions, optimising operations. The paper aims to educate the reader on the four key components of the real-time airport: integrated planning, automated operations, digital twins and predictive maintenance. It outlines the steps needed to deliver in these areas and how, when combined, they can deliver the ability to significantly improve passenger experience and airport operations by reducing queues, pre-empting and minimising delays and improving the baggage-handling process. The real-time airport road map comprises six key elements, from single-point solutions and integrated systems through to solutions specific to airport domains, before moving on to airport-wide integration and even linking to the city through smart transport systems. Finally, the paper considers the need for collaboration within the industry to deliver on the promise of the real-time airport, to help ensure that airports are fit for future purposes in meeting the complex and continually evolving needs of air travellers.
Digital media as ‘big data’: Retailing evidence from Belgium
Authors: Bughin Jacques
Published: July 2024

Despite significant investment in digital media in general, the role of digital media as a platform for big data remains overlooked. To illustrate the potential value of digital media in this regard, this paper demonstrates how Google searches can be used to ‘nowcast’ the evolution of Belgian retail consumer spending. The statistical evidence shows that the elasticity of Google searches to retail spending is relatively large and the relationship is strongest up to six weeks in advance of retail sales. From a management viewpoint, this means that companies can use digital media as a much more effective forecasting tool, as well as for various other core functions such as planning future sales volumes, anticipating brand competition, etc. In general, the value of such information is significant and may explain more than 20–25 per cent of retail spending.
Why domain knowledge is essential for data scientists in marketing
Authors: Ahlemeyer-Stubbe Andrea , Müller Agnes
Published: July 2024

What good is the most scientifically valuable analysis if it piles up in marketers’ inboxes but does not give them the necessary foundation for their decisions? Such a situation is no use to data scientists and certainly no use to the marketing team. The root of the issue is that two worlds meet here that speak completely different languages. Only if data scientists can ‘translate’ their results into marketing language will their work be successful. Marketing teams do not need as much information as possible; rather, they require just the right information, preferably with recommendations for action that can guide their decisions. To select the information that is truly useful for marketing and communicate it in an understandable way, data scientists must have more than expertise in analytics methods and tools (which is assumed and therefore not discussed in detail here); they also need to know about marketing objectives and have a comprehensive contextual understanding of their company’s industry and sector, including competitors. Knowledge of the general situation in the world as well as the legal, political and religious particularities of the countries in which the company operates is also required. In short, analytics results that truly drive marketing can only be delivered by data scientists with domain knowledge. Using a case study from the field, this paper shows how data scientists can gain the domain knowledge they need to be successful in marketing and in which aspects of their work it helps them perform more effectively.
Do conversational platforms represent the next big digital marketing opportunity?
Authors: Copulsky Jonathan
Published: July 2024

This paper examines the evolution of conversational platforms. Over the next three to five years, the technology will likely evolve rapidly, allowing conversational platforms to move beyond established customer service use cases to applications that facilitate more informed customer decision-making and create more immersive brand engagement experiences. Marketers will need to sort through the legal, regulatory and brand trust issues associated with the Big Data generated by conversational platforms, as well as integrate conversational platforms into their user experience roadmap, data strategies and marketing technology stack.
A strong story to tell: Top ten mistakes by administrators
Authors: Januszkiewicz Paula
Published: July 2024

The sudden shift to remote working has left businesses at a far higher risk of cyberattacks, largely due to their corporate infrastructure being exposed to new external attack vectors and threats. Although cybercriminals worldwide used the global COVID-19 crisis to spread their wings on an unprecedented scale, there are possibilities and ideas that administrators and regular users can come up with. This paper deep-dives into the top ten mistakes related to remote work security, different situations hackers can create to be able to access the company's information by overusing the situation, and solutions and approaches companies can implement to create a safe workplace. This topic is crucial for all cloud/identity admins, as it showcases problems with identity that can be found in almost every organisation, which most probably will be a part of the IT reality for many years to come.
Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour
Authors: Wibisono Nono , Arrasy Bieke F. , Rafdinal Wahyu
Published: July 2024

This study examines intent to purchase digital K-pop albums among K-pop fans in Indonesia. It employs the extended theory of planned behaviour (TPB) by integrating two additional variables: (1) frequency of K-pop consumption and (2) idol worship. The data, collected from 421 Indonesian K-pop fans, were processed using the structural equation model—partial least square modelling technique. The results indicate that, with the exception of attitude toward digital K-pop albums, all TPB constructs positively and significantly affect the purchase intentions of K-pop fans. Meanwhile, the attitude toward the digital K-pop album variable has a significant negative impact on purchase intention. The two additional variables (ie frequency of K-pop consumption and idol worship) influence fans to be more open to Korean culture and music. These findings will help the K-pop industry develop a strategy to better understand fan purchase behaviour in order to increase the popularity of K-pop both at home and abroad, and hence drive sales. This study is the first to empirically employ the extended model of TPB by integrating idol worship and frequency of K-pop consumption to analyse the purchase intentions of K-pop fans.
Digital transformation at Nestlé: Playing to win
Authors: Blackshaw Pete
Published: July 2024

How does the largest food company in the world transform to become the leader in leveraging digital and social media to build brands and delight consumers? It is not as easy as instructing brands and markets to simply embrace digital. Each day, Nestlé is producing 1,500 pieces of original content, collaborating on an internal social platform with over 200,000 employees across the globe, and selling 1.2 billion products, many of which are digitally linked. This paper discusses how, through simple concepts of remembering the fundamentals, externally focusing on innovation and fostering rapid scaling and collaboration, Nestlé leverages digital to more effectively build brands that connect with consumers.
Technology and surveying
Authors: Little Stewart
Published: July 2024

This paper offers a light-hearted look at how surveying technology has improved over the years and explores the risks and rewards for those who adopted early and the pitfalls for those who stood by and watched others prosper. The author is an advocate and fan of exploiting infrared cameras to survey buildings — negating the need for destructive testing and adding a degree of impartiality to the market. Rather than focusing on one technology in particular, the paper introduces some general concepts and challenges, offering a viewpoint of the relevant issues from both sides of the fence.