FORMATION OF PROFESSIONAL MOTIVATION OF BACHELORS IN TOURISM IN WHILE STUDYING THE “FUNDAMENTALS OF MUSEUM STUDIES” COURSE
Authors:   Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Bohatyryova H. A. , Kovalenko D. O. ,   Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky
Published: June 2023

The objective. The objective of the article is to substantiate the statement that the development and formation of professional motivation of bachelors in Tourism is through the organization and content of educational activities in the process of studying disciplines of professional orientation; to analyze possibilities of modeling of activity professional environment by means of functional forms of the organization of future professional activity in the course of bachelors in Tourism training. To achieve this purpose, a set of theoretical and empirical methods are used, which determine the content of museum activities in the new socio-cultural conditions and strategies to achieve the appropriate level of professionalism of higher education students in Tourism. Methods. The main methods of studying the professional motivation of the personality of a tourism specialization are: the method of scientific induction and deduction — to develop scientific approaches to defining the main components of the concept of professional motivation, abstract-logical — to define the main problems while creation of learning environment, modeling method — while developing conceptual foundation means of the training course, their influence on the self-determination of the individual in the world of cultural values and the creation of a tourist product as a cultural and artistic synthesis. Results. In the context of the research, the role and place of the discipline “Fundamentals of Museum Studies” in the process of professional training of students in Tourism are determined. The interpretation of the concept of «professional motivation» in the psychological and pedagogical literature is considered and it is determined that professional motivation is the subject of purposeful systematic work on the formation and modeling of professionally oriented educational environment. The set of factors that guide the behaviour of applicants for higher education in speciality «Tourism» in a professional environment, determine the effectiveness of their professional activities is analyzed. It is emphasized that the development and formation of professional motivation is through the organization and content of educational activities in the process of introducing functional forms of modeling the content of professional activities of bachelors in Tourism. The author’s definition of professional motivation of bachelors in Tourism as an integrated personal education is given, which reflects the formed positive motivation for self-improvement, readiness to perceive the language of the museum exposition, when the student’s motives are transformed into professional motives. The authors have developed a structural and functional model of the formation of professional motivation of bachelors in Tourism in the course of «Fundamentals of Museum Studies». The components of the process of formation of professional motivation, forms of organization of educational modeling of the content of professional activity are determined, taking into account the fact that the motivational sphere is more dynamic than cognitive and intellectual ones.