bluuebunny/crossref_metadata_2025 huggingface dataset:
Using social marketing to increase community resilience
Authors: Drew Laura
Published: July 2024

This paper looks at how emergency planners can use social marketing to help build community resilience, thus reducing the need for external assistance in the event of an emergency. In turn, this benefits an external response by minimising pressures on already stretched finances, staffing and resources. Increased community self-reliance also means that in the event of a situation occurring, any community response can be launched immediately, without waiting for the external response to arrive, thus helping to minimise community losses in the longer term. This paper examines the benefits of community resilience, and discusses how social marketing can be implemented within emergency planning and preparedness initiatives as an effective framework to encourage community self-reliance.
Regeneration and health: Conceptualising the connections
Authors: Kearns Ade , Tannahill Carol , Bond Lyndal
Published: July 2024

Regeneration policy makers and practitioners have for some time espoused the aim for regeneration to contribute to better health outcomes, but without a clear articulation of how or why this should be so. The aim of this paper is to look at both health policy and regeneration policy in order to appreciate how they are symbiotically linked to each other, and to explicate their connections. By considering theories about the social determinants of health and about neighbourhood effects, as well as health inequalities policy aims, one can elucidate how regeneration might assist with health and well-being objectives. Along the way, the theory of relative deprivation is used in order to raise questions about the uncertain impacts of mixed communities. A capitals framework comprising six component capitals is developed as a framework for understanding and investigating the impact of regeneration upon the physical, mental and social health of communities.
M-PESA at the point of sale: Expanding financial inclusion and reducing demand for physical cash
Authors: Banka Holti
Published: July 2024

This paper proposes the idea of the M-PESA service being used for purchases at the point of sale (POS). In some large supermarkets in Kenya, customers are able to use M-PESA for payments, but those transactions are recorded as transfers and, as such, transfer fees apply. Safaricom recently launched a platform for bill payments in restaurants through M-PESA, and the expansion of this service to smaller stores in rural areas would have quite an impact on the process of financial inclusion. The paper also offers a comparative perspective between cash withdrawal fees and transfer fees through M-PESA, arguing that adjustments need to be made to the pricing scheme if Safaricom is to employ POS payments. On the cost side, the idea of POS payments would reduce demand for physical cash and reduce operational costs for Safaricom. Additionally, the paper proposes the idea of combining merchants with M-PESA agents, in order to reduce fixed and training costs, which could further allow for downward adjustments in the price of new payment services at POS from Safaricom.
A review of sustainable solutions in urban logistics in Europe
Authors: Leonardi Jacques , Fawzy Amr
Published: July 2024

Despite multiple attempts to lower emissions from supply chains and logistics activities, the level of reduction in environmental pressure is far from reaching a level of decarbonisation, low pollution and renewable resources that we could call sustainable. Impactful logistics solutions were reasonably developed and, in 2023, began to make a difference on the market, but true success stories of market upscale with high beneficial impacts and satisfactory profit margins can only be found for limited logistics operations, such as electric vans and locker boxes for last mile logistics, and few supply chains such as sustainable forestry or biodegradable plastics. The global picture of all supply chains of all products and services lacks good examples in most domains, and some sectors and branches such as maritime freight are at a too early stage, or did not start at all. This paper describes how the authors wanted to identify the most promising sustainable solutions, and test how important and valuable their contributions are in business contexts. The paper describes how the authors reassessed the effects and results of 12 European research projects and over 200 business innovations in light of the most recent knowledge, using our thoroughly tested evaluation criteria on beneficial impacts for emission reduction, efficiency gains, technical feasibility, supply chain cooperation and others, while exploiting intersubjective reported evidence. The authors identified several key solutions, showing how solutions were established, how they could be further scaled up and how barriers to their market uptake could be overcome. The paper concludes by showing that most sustainable solutions examples were used in the past as practical models for the next investment in innovative businesses.
Here to stay or a thing of the past? A study into the perception of quick response codes
Authors: Fine Monica B. , Clark Melissa N.
Published: July 2024

Quick response (QR) codes are an increasingly popular form
of two-dimensional barcode. First designed for the Japanese
automotive industry, a growing number of firms and sales
representatives around the world are now using QR codes as a
channel to market their products/services to their customers’
mobile devices. This research investigates consumers’ perceptions
of QR codes. The results suggest that incentives and exposure are
the most important factors contributing to the consumer’s
perception of QR codes.
Retrofit and the assessment of traditional buildings
Authors: Jenkins Moses
Published: July 2024

Retrofitting buildings will be an integral part of meeting government targets around reducing energy usage in coming years. If carried out using the correct methods and materials, with good design and installation, retrofit can be successful in improving the energy efficiency of buildings. It is important to recognise, however, that buildings can also suffer from defects if retrofit of insulation is not successful. Buildings that are of traditional construction are particularly vulnerable to defects associates with retrofit as they have particular requirements around moisture and condensation as well as ventilation. This paper considers retrofit of traditionally constructed buildings with a focus on some of the defects that may be found as a result of unsuccessful retrofit. As the volume of such work increases, so too does the likelihood that those assessing buildings will find defects related to or exacerbated by retrofit. This is not to say that traditional buildings cannot or should not be improved, as research has shown they can and should, but rather seeks to highlight a potential future cause of building defects.
Implementing service level agreements in custody operations and software systems
Authors: Göb Wolfgang
Published: July 2024

This paper discusses a software design concept that allows custodians to map the content of their service level agreements (SLA) directly into their software systems and therefore their operations. It discusses the shortcomings of traditional software design concepts of transaction-processing systems when it comes to SLA monitoring and user guidance. The paper identifies the absence of a formalized description of the SLA as one of the major obstacles for the implementation of appropriate controls. As an alternative, the paper proposes a design that allows for such a formal description, which can be directly linked to specific processing rules, checks and parameter settings of the custody software. The current authors expect such a design to help business teams to proactively monitor potential upcoming SLA violations, therefore increasing SLA compliance and reducing operational risk.
Bright lights, big city, small boxes: Designing for the New York norms
Authors: Tysh Carly
Published: July 2024

This paper is based on a presentation given by the author and Iva Guarino from Lowe’s at the WPP Global Retail Forum in Miami, 2016. It builds upon the work that FITCH did with Lowe’s, the secondlargest hardware chain in the USA, to create two unique small-format urban stores in New York City, sharing essential insights and best practices for big-box brands looking to find a place in growing urban markets.
Towards a convergence of CSD account segregation practices?
Authors: Belghazi Soraya
Published: July 2024

This paper looks at recent trends in account segregation practices at central securities depositories (CSDs). Despite a regulatory push for segregated accounts as a means to enhance investor protection, the author argues that the trend towards more segregation primarily affects intermediaries. European financial market infrastructures face specific challenges, with recent public initiatives discouraging mandatory segregation at the CSD level and promoting cross-border access to CSDs via the use of omnibus accounts. Given the current diversity in segregation practices at the national level, the recent introduction of the notion of ‘investor choice’ in European legislation marks an important milestone and could pave the way for a progressive convergence of CSD account segregation practices across Europe.
Why survey data is fundamental to developing data-driven strategies
Authors: Pitters Firelli
Published: July 2024

Understanding airport customers is ever more critical to adapt operations to the current and post- COVID-19 airport market. Gathering insight as to how the airport market has changed is critical to help instill confidence in air travel, meet the needs of airport users and identify opportunities to enhance revenues. Survey research is the most reliable method of collecting information directly from individuals about what they believe and how they behave. Surveys can be administered using a variety of formats to help identify short-term operational challenges as well as long-term planning strategies. Survey design and data analysis, however, must be carefully executed. Ideally, project professionals should possess a deep knowledge of survey research methods and statistical analysis, as well as experience with the nuances of the entire airport ecosystem to ensure scarce budgets and resources are best used.
Demystifying ISO 20022: Evaluating the benefits and limitations of new messaging standards
Authors: Gallaher Mike , Harper Chad
Published: July 2024

Messaging standards are core to the payment system, enabling institutions across sectors to connect and transact efficiently and effectively. Recent payment infrastructure modernisation efforts have identified one such standard, ISO 20022, as particularly effective at enabling richer data collection, which in turn has the potential to increase payment system interoperability and efficiency. The adoption of a new messaging standard has broad implications for both domestic and cross-border payment systems, with applications not only for faster payment systems but for retail payments more broadly. However, while the benefits for financial services will be net positive, benefits will be limited for domains already using international standards (ie retail card payments). This paper explores the benefits and limitations of ISO 20022, examining recent private sector initiatives and their experiences with implementation.
Near field communication: Transforming transactions
Authors: Bouverot Anne
Published: July 2024

Mobile services are changing the life of billions of people around the world. There are now approximately 6.8 billion active mobile connections worldwide, which represents over 3.2 billion individual subscribers. The world is experiencing a mobile revolution that will transform people’s lives. But while the progress to date has been amazing, people are just starting to realise their mobile future. A service that will play a key role in the mobile future, and a key contributor to the connected economy, is near field communication (NFC). NFC will facilitate a wide range of new applications for consumers such as mobile ticketing to board public transport, the exchange of information and content, control of access to cars, home, hotels, offices and car parks, and much more. This is just the tip of the iceberg; the possibility for innovation is endless.
Supplying the circular economy: Seven concepts for partnership
Authors: Dull Deborah
Published: July 2024

The circular economy will shift supply chain strategies, operations and partnerships. Circularity refers to identifying, tracking and transforming materials and resources for repeated use. This approach forms the basis of a global economy that decouples economic growth from required virgin resources. The three principles of the circular economy are: 1) design waste out; 2) keep resources and materials in use; and 3) regenerate natural systems. Analyst firms predict in as little as five years global supply chains will be required to embrace circular operations, due to depleting natural resources. Partners across supply networks will come together to solve for circularity and introduce new practices and new measures of success. Seven concepts for partnership in circular supply chains are explored: identify circles, intensify circles, narrow circles, predict circles, slow circles, close circles and capture circles. The role of partnership and measures of success are proposed for each. This paper focuses on circularity in partnerships that stretch across these three scenarios. It explores seven concepts for circular supply chains and the role partnerships will play.
The psychology of social engineering
Authors: Coatesworth Barry
Published: July 2024

Social engineering is an ever-growing threat to organisations and people. This paper discusses the psychology behind social engineering and why it is still an effective strategy for criminals, nation states and hacktivists. The tactics, techniques and procedures (TTPs) described in this paper may help you identify threat actors/groups and aid in identifying emerging threats and developing appropriate countermeasures and awareness.
Turkeys voting for Christmas? How self-regulation makes the European payments market more competitive
Authors: Uittenbogaard Roland
Published: July 2024

This paper analyses whether it can be left to self-regulation to realise a competitive European market for payment services. Promoting competition is at the heart of the single euro payment area, but in a network industry such as payments, competitors need to collaborate and agree on basic conditions in order to be able to produce utility for their clients. If the European Payment Council (EPC) programme is consistently implemented throughout Europe, it will solve a number of concrete competition issues by improving the market structure considerably, while maintaining collaborative characteristics that are essential for efficiency. Specifically, the development of schemes and the separation of schemes from processing improve the competitive structure of the payment market. Enforcing this requires consistent support from all relevant authorities. Competition authorities, in particular, may play an important role in ensuring a consistent implementation of unbundling in all national markets. As things stand, the EPC programme also has some additional limitations, in terms of its mandate, which limits its work to the interbank sphere. There is a clear case to be made for expanding the scope of the scheme to a number of elements in the customer-to-bank sphere, particularly regarding security aspects. This also means that scheme governance cannot be exclusively in the hands of banks. Secondly, in markets where there is competition between schemes, ie the cards market, the ultimate impact of EPC work remains unclear. Particular issues require further attention in this market, eg multilateral interchange fees (MIF) and innovation.
Accredited training for airport management: The ACI/ICAO global AMPAP programme
Authors: Behnke Paul
Published: July 2024

The global Airport Management Professional Accreditation Programme (AMPAP) was officially launched by Airports Council International (ACI) and the International Civil Aviation Organization (ICAO) in early 2007. This paper examines the reasons why the programme was created, the way it has evolved over time and the directions in which we see it heading in the future.
What is enterprise risk management?
Authors: Brown Jeffrey , Duane Michael , Schuermann Til
Published: July 2024

Enterprise risk management (ERM) is the set of activities used to affect the management of risk across the whole institution, as opposed to discrete risks inside business silos. Most financial institutions have highly developed, specialised risk functions or ‘risk stripes’ that focus on the key individual risk types. Historically, these risk stripes have concentrated on financial threats like credit risk and market risk. More recently, nonfinancial risks like operational, compliance and cyber risk have captured the attention of risk managers. For the most part, risk stripes address the risks of the individual business silos, which typically include deposit taking, lending and trading. This overview paper seeks to explain the objectives of an enterprise approach to risk management as distinct from a purely risk-stripe and silo-based approach. What are some of the recent trends that make the ERM aspect of risk management more important than ever, and what does a good ERM framework look like, given the comparative advantage of ERM, namely the enterprise-wide view (the E in ERM)? This paper presents the four pillars of ERM: a coordinating role through the ownership of the risk management framework; the creation of the risk appetite statement, a foundational element of that framework; development of aggregating risk measures; and rounding up of cross-cutting risks – the stuff that is hard to identify and quantify. In addition to these core pillars, The paper describes a set of ‘nice-to-have’ functions, such as stress testing and risk data ownership, and we discuss some organisational features and capabilities one looks for in an effective ERM group.
Added value from workplace design, management and use? A case study
Authors: Blakstad Siri Hunnes , Andersen Irmelin Aarberg
Published: July 2024

This paper reports on the development, construction and experiences from transferring to a new headquarters for a regional bank. The bank moved into its new premises in November 2010. Strategic briefing was used to focus and develop the project and promote alignment with organisational objectives, and scorecards were used to define and follow up on performance. This research and development project was conducted as action research, bringing together the development of the project with development and testing of new solutions and processes, in cooperation with researchers and practitioners. The development of the project was carried out by the bank, arranged as two project teams: one on the demand side (the organisational development project and the process of setting requirements) and one on the supply side (construction and project management). The acronym ‘SMART’ was chosen in order to communicate the objectives. The objectives as well as the change management process and the results one year after moving into the building are described in this paper. After one year of occupancy, the results are very positive.
ESG and anti-financial crime: Two sides of the same coin?
Authors: Bugeja Diane
Published: July 2024

Over the past years the fields of environmental, social and corporate governance (ESG) and anti-financial crime (AFC) have grown to encompass major concepts which various business entities have struggled to grapple with. Both ESG and AFC developed separately, against different backgrounds and for different reasons. ESG is still a growing area (when compared to AFC) and much of the focus so far has been on investments within the ‘environmental’ criteria. Hence, it has not come naturally to most industry players to consider these two important risks together and highlight similarities between these two concepts. This paper looks into each of the factors making up the ‘ESG’ domain and assesses further how these are linked to AFC considerations. The aim of this paper is ultimately to get financial services market players to think about how to manage ESG and AFC together rather than in silos, in the hope of reaping even more benefits and avoiding duplication of similar workstreams.
From long-term decline to new diversity: Sociodemographic change in Polish and Czech inner cities
Authors: Haase Annegret , Maas Andreas , Kabisch Sigrun , Steinführer Annett
Published: July 2024

Processes such as declining and low-level birth rates, ageing, changing household compositions and sizes, as well as growing diversity in households, residents and migration have an increasing imprint on almost every aspect of urban development in Poland and the Czech Republic. This is especially true for the housing market, neighbourhood structures and the demand for technical infrastructure, certain social services and amenities. Inner cities are particularly affected by these changes. Most recently, they have been shifting from areas of long-term decline and ageing to places of repopulation, rejuvenation and increasing housing mobility — processes that only partly find their representation in official statistics and consequently in recent research. The paper analyses processes and patterns of sociodemographic change in East Central European inner cities, using the Polish and Czech second-order cities of Łódź and Brno as examples. It looks at quantitative and qualitative evidence using a mixed-method approach and reflecting empirical findings with the perceptions and priorities of urban practitioners. It argues, among other things, that inner cities in East Central Europe currently face a juxtaposition of persistencies (such as decline and ageing) and changes (such as repopulation and diversification) that lead to a complex pattern of sociodemographic 'de-mixing' and 're-mixing'. For the practice of urban regeneration, such evolving processes urge planners to re-think previous agendas and strategies for inner-city development.
The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics
Authors: Beniflah Jake
Published: July 2024

The shifting demographic landscape is changing the USA — and marketing — in the most fundamental ways. Ethnic identity, which has been conceptualised as an enduring, fundamental aspect of the self, has been treated as a categorical variable by leading researchers. This approach has well-documented limitations. This paper proposes that ethnic identity should be measured bidimentionally in order to fully account for the racial and ethnic duality within ethnic segments in the USA. This paper uses syndicated data to examine the validity of testing a new approach to conceptualise and measure multigroup ethnic identity in order to align today’s changing multicultural population with the demographic trends of the 21st century. This paper finds noticeable behavioural and attitudinal differences within Hispanic consumers when using a proxy variable for ethnic identity (ie cultural identification). These noted differences highlight the limitations in using ‘ethnicity’ as a categorical variable (eg you are either Latino or you are not) and the need to evolve this construct in a country in which the US population is becoming more and more biracial and multi-ethnic. Implications and limitations of the pilot study are discussed.
Distortion risk measures for hedge funds
Authors: Geman Hélyette , Kharoubi-Rakotomalala Cécile
Published: July 2024

Catastrophic risk and insurance risk have required the use of specific risk measures for reinsurance companies to survive over the centuries. The goal in this paper is to apply the distortion risk measures introduced in actuarial sciences, as described by Wang (2000) in the Journal of Risk and Insurance, Vol. 67, No. 1, pp. 15–36, to the assessment of hedge funds risk. An empirical analysis of the Hedge Funds Research daily database over the period 2003–09 exhibits that these measures outperform the value-at-risk (VaR) or even extreme value-at-risk (EVaR) approaches in the capture of tail risks.
Skills needs for regeneration professionals
Authors: Bagwell Sue
Published: July 2024

A number of key government reports, most notably the Egan Review in 2004, have raised concern regarding the availability of skills to deliver the UK Government's Sustainable Communities strategy. This paper discusses the key issues raised in these reports and the changes in regeneration policy and practice that have led to them. It also outlines the findings from a training needs study of regeneration managers in north and east London. Key skills shortages and training needs are identified and views on current continuing professional development provision and how this can be improved are discussed.
How ELLE leverages customer relationships to deepen brand engagement
Authors: Elton Laura , Lopez Lisa
Published: July 2024

The advent of social media and digital channels means that brands must continuously find new ways to reach their audience. This ever-changing market requires that digital media brands innovate or face irrelevancy. This paper details how ELLE, the global fashion and lifestyle magazine, engages its audience across all platforms to inform marketing, advertising and brand management. It also covers how the magazine’s privately branded online community allows it to monetise the influence of its customers who are active participants in content ideation.
Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue
Authors: Sims, John A. , Wiggins, Roy A.
Published: July 2024

This paper examines how US colleges and universities currently support their entrepreneurial stakeholders and proposes an advisory initiative that extends these services in a way that benefits all involved. First, some of the most common support mechanisms provided by these schools to their entrepreneurial stakeholders are detailed. This discussion helps identify an important process that can be added to an already full menu of support that schools provide. Secondly, that process is presented to help schools determine how best to extend the variety of school resources to their school stakeholders engaged in various stages of running business ventures. The ultimate goal is to offer intermediate, advisory opportunities that fall between using independent mentors and coaches and a more formal board of directors. The firms get access to expert advice and counsel. Advisory board candidates have a new way to connect with the school and make meaningful contributions to both the venture and the school. The institution possibly receives a small equity stake in the firm that could bring some needed relief to school’s financial needs. Finally, this process fills an important gap in the services schools can provide their entrepreneurial stakeholders.
The impact of bank mergers on liquidity creation
Authors: Pana Elisabeta , Park Jin , Query Tim
Published: July 2024

Using 189 commercial bank mergers between 1997 and 2004, a positive impact of the merger activity on bank liquidity creation is demonstrated. Consistent with the deposit insurance hypothesis, it is found that banks with higher levels of deposit insurance create higher levels of liquidity around mergers. Furthermore, evidence is provided that the level of equity capital explains the change in liquidity creation around mergers for the sample of large acquirers. Also it is shown that for the sample of small acquirers there is a negative relationship between the level of economic growth and changes in liquidity creation around mergers.
Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?
Authors: Jiraporn Napatsorn , Vora Davina , Casper Wendy
Published: July 2024

Given the increasingly diverse workforce and consumer base, organisations can benefit from understanding the persuasive skills of multicultural employees — people who identify with more than one culture. Drawing upon the regulatory focus and cultural frame switching literatures, this study hypothesises that monocultural Americans tend to use the same persuasive appeal regardless of a customer’s culture, while multicultural Hispanic Americans use culturally appropriate strategies, ie promotion-focused appeals for American customers, and prevention-focused appeals for Hispanic customers. Partial support for this hypothesis is found. Implications for the personal selling and multiculturalism literatures are discussed.
The cyber security threat stops in the boardroom
Authors: Scully Tim
Published: July 2024

The attitude that ‘it won’t happen to me’ still prevails in the boardrooms of industry when senior executives consider the threat of targeted cyber intrusions. Not much has changed in the commercial world of cyber security over the past few years; hackers are not being challenged to find new ways to steal companies’ intellectual property and confidential information. The consequences of even major security breaches seem not to be felt by the leaders of victim companies. Why is this so? Surely IT security practitioners are seeking new ways to detect and prevent targeted intrusions into companies’ networks? Are the consequences of targeted intrusions so insignificant that the captains of industry tolerate them? Or do only others feel the pain of their failure? This paper initially explores the failure of cyber security in industry and contends that, while industry leaders should not be alone in accepting responsibility for this failure, they must take the initiative to make life harder for cyber threat actors. They cannot wait for government leadership on policy, strategy or coordination. The paper then suggests some measures that a CEO can adopt to build a new corporate approach to cyber security.
Twitch for higher education marketing and communications: Creating a presence in the gaming world
Authors: Cassel Andrew
Published: July 2024

Social media communicators at the University of Alaska Fairbanks used the video streaming platform Twitch to create a wide variety of content marketing assets as well as develop a new place to build community with current and prospective students. This paper analyses how the team navigated fair use laws and technical challenges and along the way broke through silos in unique and collaborative ways.
Making brands successful: Optimising marketing return on investment
Authors: Perrey Jesko , Spillecke Dennis , Umblijs Andris
Published: July 2024

Despite the availability of fact-based approaches to measure the impact of marketing, many practitioners still rely on ‘gut feeling’ to make their budgeting decisions. In large part this is due to the incompleteness of available analytical approaches. The core approach for fact-based decision making — marketing mix modelling (MMM) has two main deficiencies. First, MMM can capture only short-term effects and therefore significantly underestimates marketing return on investment, and leads to sub-optimally small budgets. Secondly, MMM analytics could not include social media. This paper addresses both of these deficiencies and introduces an improved MMM approach with inclusion of long-term effects and ability to measure the impact of social media. This new approach is illustrated with two case studies — one from consumer packaged goods and another from telecoms.
New delivery channels for remittances: Where do the opportunities lie? How will new technologies change the face of this rapidly expanding market?
Authors: Isaacs Leon
Published: July 2024

This paper explores one of the areas that is attracting the highest level of interest in the remittances and payments market: the potential for new technologies to change the structure of the industry, and the challenges and opportunities that this presents. The paper places the current development in context by explaining just why remittances are important and why they are attracting the interest of a variety of businesses. It progresses to focus on the needs of the consumer and compares those with the needs of businesses that wish to operate in the remittances space. A gap analysis helps to identify where technology can provide solutions. The paper then looks in some detail at three main technology offerings: online, prepaid cards and mobile. It relates current market experience and case studies against the needs of consumers and reaches a number of conclusions around each option. The paper shows that each technology option has a number of key areas that will have to be addressed before their use by consumers becomes widespread. The paper concludes that, despite the widespread attraction of new technologies to address some of the inefficiencies of the remittance market, they do not spell the end of cash-to-cash remittances, and new entrants would do well to try to understand why the existing remittance companies have managed to dominate the market at the expense of banks and other types of providers.
An identification of the neighbourhood renewal process in Tehran: Case study — Khoob-Bakht neighbourhood, Tehran, Iran
Authors: Andalib Alireza , Hajialiakbari Kaveh
Published: July 2024

Until the mid-2000s, intervention in the deteriorated areas of Iran was led by an authoritative approach based on top-down planning, coercive possession of properties, banishment of residents and the implementation of mega-scale projects. Large-scale intervention, the long realisation time, disturbance in the local social structure, lack of participation by local communities and negative social impacts have, however, neutralised the effectiveness of this solution in tackling urban deterioration. In 2005, an alternative approach was adopted that emphasised the neighbourhood scale, participation of local communities and collaboration of public agencies. After selecting a pilot neighbourhood in District 15 of Tehran and preparing a neighbourhood renewal plan, a renewal office was established in the Khoob-Bakht neighbourhood in 2007, which was used to start communicating with residents and public authorities. The office planned the renewal procedure and realised some land readjustment projects and public services in the neighbourhood until 2009. The practice has affected the trajectory of urban renewal policy making and planning in Tehran since 2010, and has resulted in a facilitative renewal process on the neighbourhood scale. The experience suggests that a neighbourhood renewal process is generated from activities in four interactive phases: foundational, preparatory, infrastructural and developmental.
A broadcast solution to file delivery
Authors: Donovan Matt
Published: July 2024

This paper explains a working and proven file-based delivery system created to service both producers and television stations. It details the reasons why file-based delivery is better than traditional tape delivery for all parties, and discusses the set-up and process. The final video files sent to television stations are custom encoded for each station’s play server and include embedded closed captioning as required. This paper will be of particular interest to anyone still sending or receiving tape.
How to build and implement a global corporate HR disaster management system
Authors: Turner Tim
Published: July 2024

Drawing on the author’s experience, the paper describes specific steps, tips and examples for building a business continuity infrastructure effectively. Focus is put specifically on defining support mechanisms for employee safety. Steps for how to plan business continuity processes, utilise threat assessments, implement recovery teams and communication channels, ensure effective leadership is in place and test processes are discussed. In addition, the paper identifies an example of gaps that were found in a business continuity plan, and subsequent improvements that were made to ensure an effective disaster recovery management system.
Country-of-origin effects on the brand image of agricultural products in China
Authors: Mo Fan , Chee Weiming
Published: July 2024

Drawing on the country-of-origin effect, this paper discusses the key levers for developing the regional brand image of agricultural products in order to increase the competitiveness of such products. Building on this, it proposes a model to develop a credible origin and brand image for regional agricultural products. The paper concludes that when constructing regional brand image, one must identify the product’s various advantages, integrate the unique culture and history of the region, and foster collaboration between government, businesses and farmers. In this way, it is possible to drive rapid economic development at a regional level.
Managing cross-regulatory data challenges in practice
Authors: Johnson Christopher
Published: July 2024

‘Data management, at an industry level, is immature with few standards, minimal regulation over asset data content and a lack of industry leadership.’ The author has been using the above statement as part of industry conference presentations for the past three years. It represents a very stark message and articulates significant challenges for most financial services companies and their regulators. Furthermore, the regulators have set out detailed and specific regulatory reporting requirements that they describe as ‘evidence-based reporting’. This paper explores the standards and consistency expected by regulators and the challenges these pose for asset owners (such as insurers, pension funds, collective investment schemes, alternative investment funds and sovereign funds) and their suppliers. It outlines how investment firms can take advantage of their necessary and extensive investment towards delivering regulatory reporting to achieve not only compliance but also enduring benefits to their wider business.
Are you local? The challenges of local search engine optimisation strategies
Authors: Keegan Brendan , Taylor James
Published: July 2024

Local search engine optimisation (SEO) can be a powerful strategy for small to medium-sized enterprises. Limited studies provide information on these strategies. This paper discusses the approaches used by specialist SEO agencies, and the associated challenges they face. Semi-structured interviews with key informants reveal a range of practical approaches. Challenges identified include the influence of recent search engine algorithm updates resulting in fluctuating ranking factors, as well as the importance of mobile when enacting a local SEO strategy. A better understanding of the nuances of local SEO strategies is provided in order to assist and inform scholars and industry practitioners.
Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact
Authors: Quist Dela
Published: July 2024

E-mail marketing is still dominated by a direct mail world view, with a focus on recency, frequency and monetary value (RFM) and a resulting fixation on relevance, timing and tighter targeting. As a result, e-mail marketers are trying to get subscribers to open, click and buy more often by sending fewer messages. Current performance metrics are both limiting and misleading. Thinking of e-mail as fundamentally a broadcast advertising channel shifts the focus onto reach, frequency and impact (RFI), unlocking the brand potential of e-mail.
Analysing the current and future Chinese airport network: A comparative analysis with the United States of America
Authors: Yao Xinyi , Lyon David
Published: July 2024

The United States (US) has a mature airport network, while China has a rapidly developing network. Through a comparative analysis of China and the US, China can potentially learn a lot from the development of the airport network in the US. This paper analyses the respective advantages and disadvantages of the airport networks in the US and China through the use of a variety of analytical tools. From an analysis of the airport network in the US, nine suggestions were drawn for the Chinese airport network, and 23 basic strategies were identified from the analysis of the Chinese airport network itself. Ultimately, 15 strategies were identified and developed based on these findings. The adoption of these strategies would enable China to achieve the advantages of a mature airport network that is clearly visible in the US.
Creating a bridge between city and state to solve a problem: A case study of the City of Bakersfield Solid Waste Division Initiative
Authors: Moretti Sal
Published: July 2024

As a non-profit prong of the City of Bakersfield Solid Waste Division, Keep Bakersfield Beautiful (KBB) is able to act as a link between various government agencies to achieve common goals across jurisdictional boundaries. As such, KBB is the hub of a multi-award-winning Freeway Litter Cleanup programme. With KBB at the centre, this multi-agency, corporate and volunteer-led effort employs homeless-centre clients to clean up massive amounts of freeway litter. This unorthodox approach is a win–win solution connecting the state department of transport, the city, the county, the private sector and the community. Keep Bakersfield Beautiful’s partnership with the city and state make this a bold and ground-breaking approach, as it empowers and contracts with the local homeless centre to clean up the state’s rights of way. The programme is as heart-warming as it is productive. To date this programme has enabled 250 formerly homeless family members to live in a home again by cleaning up tons of litter monthly, and other stakeholders have come forward to contribute funds and manpower to expand the programme.
Integrating text messaging into a comprehensive crosschannel marketing strategy
Authors: Sibley Nicole
Published: July 2024

In our fast-paced world, annual giving offices are often looking for ways to cut through the noise and reach out to constituents while maintaining a personal touch. Peer-to-peer texting, as part of a comprehensive marketing campaign, is a tool that can enhance giving, especially for young alumni, a key demographic at many institutions. This paper provides information about how Amherst College implemented texting as part of a young alumni challenge and is now using texting as part of a larger communications strategy. The reader will gain an understanding of how to integrate texting into their annual fund’s outreach and how to track data to determine the effectiveness of their texting efforts. Finally, the paper will provide thoughts on areas of enhancement for the future of texting at Amherst College, which can translate to other institutions.
Culture and human factors in aviation security
Authors: Broom Dorota
Published: July 2024

Culture and human factors in aviation environment are not new concepts. They have been primary components of the aviation safety system and have become fundamental to the operations of air carriers. Their significance in ensuring safe aviation practices is widely recognised and accepted today. These concepts have been seamlessly integrated into the organisational DNA of aviation safety, shaping core principles and practices. In contrast, aviation security has historically lagged behind, often seen merely as a component of the broader safety framework. Over the years, safety and security have evolved separately, reflecting their distinct natures. While aviation safety has reached a high level of maturity, aviation security is now in a position where it must catch up. Current aviation security staff recruitment and retention challenges need to be addressed by creating better strategy for future recruitment, professionalisation of security workforce and improved airport environment. Embedding strong and effective security culture, consideration of human factors and their impact on staff performance and development of mission valence can positively affect airport working environment, leading to better staff retention and positive perception of aviation security roles.
The DAM leadership challenge: Transitioning from project to operations
Authors: Allan Graham
Published: July 2024

Much is said and written about the various elements of successful digital asset management (DAM) — metadata and nomenclature, product selection, running a DAM project, etc — and appropriately so, as all are critical in their own right. But a question that is being asked more and more is: ‘what next?’. It was quite a journey to get the DAM project defined, understood, approved and funded. The next adventure was choosing the best asset management product(s), with all the right stakeholders on board as that decision was made, but that major milestone too has passed. Now the asset management platform is being installed and integrated — perhaps even now being rolled out to users — and it is time to face the next big question … how should DAM be led and run for the organisation? And run successfully. Is there an executive leader dedicated to DAM? Should there be a specific DAM team? Where in the organisational structure would they report? What are the longer-term goals for asset management? How is DAM kept tightly aligned with the business (where the business finds itself today as well as where it is headed in the future)? How is ‘success’ defined and (perhaps even more critical) how is that measured? And what about that bothersome thing called ‘governance’?
Dilapidations: Repairs and the supersession thereof
Authors: Rowling Jon
Published: July 2024

This paper does not attempt to cover all aspects of dilapidations but focuses specifically on issues associated with the point when a landlord's chosen method of repair might become classified as an alteration; whether the landlord’ intentions are relevant; and different forms of supersession, all after the end of a tenant's lease.
Best practices in the expanded world of reverse logistics
Authors: Yee Deanna
Published: July 2024

Reverse logistics, of reusable assets, maintenance, repair and overhaul (MRO) or other returns, has sometimes been treated as a tactical afterthought, but not any more. Reaching reverse logistics’ impactful contribution potential is not just a dream or ideal. There is a growing trend of interest in the field of reverse logistics as its world expands beyond these tactical afterthoughts into the areas of sustainability, circular economies, collaboration and strategy. This dream will be worthwhile and influential. It is critically important that the reverse flow of products and materials (for the purpose of returns, repair, remanufacture, reuse, raw materials or recycling) be an integral part of supply chain design. Inefficiencies, capacities constraints, excess spend and shrink are just some of the challenges that can quickly arise with inadequate attention and lack of design involvement. Reverse logistics needs to be defined, measured and managed like all other core processes. But how do we best improve, configure and uplift these workflows, interactions and hardworking, forgotten professionals to solidify the economic influence that the expanded world of reverse logistics will have? Answers can be found through the thought leadership, training and strong professional networks within our trade associations such as the Association of Supply Chain Management (ASCM) which develop and fill the need for knowledge workers skilled in supply chain and strategy. The Supply Chain Operations Reference (SCOR) model provides a framework that also aids in this matter by integrating the four Ps (processes, performance, practices and people). This paper describes different reverse logistics scenarios to highlight the areas where supply chain professionals can add value to the company’s strategic plan. Process frameworks and best practices are incorporated with the theme of collaboration, strategic thinking and sustainability. No longer will reverse logistics just be a support role but from that supportive vantage point will become a very active role in the future strategy of the organisation. Reverse logistics is a strategic contributor to the supply chain solutions at Hillebrand.