bluuebunny/crossref_metadata_2025 huggingface dataset:
Method for Modeling Automotive Manufacturing Equipment Preventive
Maintenance Derived by Multi-Criteria Decision and Synthesized Weibull
Distribution
Authors: Ma Zexin , Pan Zhesheng , Wang Chengxiang , Wei Mingxin , Yu Wenbin , Li Guoxiang , Zhao Feiyang , Zhu Sipeng
Published: October 2024

To avoid equipment failures in automotive manufacturing activities, particular
attention is paid to the design of an effective preventive maintenance strategy
model for automotive component processing equipment. The selection of
appropriate maintenance intervals as well as the equilibrium between the
benefits and costs should be the primary challenges in high-quality maintenance
process. In this study, a reliable preventive maintenance strategy model is
proposed and the aim is to suggest an appropriated approach for the selection of
maintenance intervals from a comprehensive view of importance, hazard, and
maintenance cost. First and foremost, a new Fermatean fuzzy entropy (FFE)
measure method on the basis of analytic hierarchy process (AHP) is innovatively
employed to access more objective weights of each indicator. Moreover, a more
objective scoring of importance and hazard indicator is executed to aggregate
the expert group judgments. Furthermore, this study emphasizes the introduction
of a stable equipment reliability distribution, which is obtained using
scientific regression on the basis of failure data. Thus, the maintenance cost
of the equipment could be derived based on the equipment’s reliability. As a
consequence, the prediction of the probability of failure occurring and
preventive maintenance cycle are well validated. In conclusion, the preventive
maintenance strategy established in the study not only reduces the inherent
subjectivity in multi-criteria decision analysis, but also improves the accuracy
of equipment failure probability prediction. Hence, it offers novel perspectives
on optimized maintenance intervals and the balance between benefits and
costs.
Exploring digital marketing strategies in small-sized enterprises in Vietnam
Authors: Nguyen Khanh Thi Ngoc , Truong Ngoc Thi Nhu
Published: October 2024

Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perceptions of digital marketing strategies at a small-sized enterprise, Tan Viet Phap Development Trading Production Joint Stock Company. Four employees (two females and two males) were invited to participate in the in-depth interview. The findings show that the most effective digital marketing strategy is online PR. The participants expressed positive attitudes toward digital marketing strategies and pointed out some challenges related to these strategies. They suggested that the company should emphasize the importance of customers and planning when implementing digital marketing strategies. The study has practical implications for small-sized businesses to profit from available digital marketing strategies and consider important marketing factors to enhance their company’s publicity and brand.
The behavior of young people toward electric motorbikes: Evidence from Vietnam
Authors: Tong Lam Hong , Nguyen Chau Giang , Duong My Tien Ha
Published: October 2024

The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the convenience sampling method to gather data. The survey questions employ the Likert scale, with 5 strongly agree and 1 strongly disagree. There were 579 responses but only 573 were valid for analysis. We find that attitude toward using, perceived environment, subjective norm, and perceived ease of use can impact young people’s behavior of choosing electric motorbikes, while perceived usefulness and perceived behavioral control do not influence this consumption behavior. The research results provide a reference for businesses, environmental organizations, and managers to make decisions that guide consumers to choose environmentally friendly products.
Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan
Authors: Español Rogelia Danica , Miñoza Joemar T. , Zosa Leo
Published: October 2024

This research assesses the Junior High School students’ financial literacy and its impact on their entrepreneurial behavior at Moalboal National High School for the school year 2022 - 2023 based on the TLE Management Plan. The research utilized a descriptive method of research to accurately and systematically describe the profile, financial literacy, and entrepreneurial behavior of the respondents who were chosen randomly using the fishbowl technique. Furthermore, a correlational study is also employed to determine the significant relationship between respondents’ financial literacy and entrepreneurial behavior. This study utilizes a standardized survey questionnaire for financial literacy retrieved from Jorgensen (2007) while for entrepreneurial behavior patterned from Abun, Foronda, Agoot, Belandres, and Magallanez (2018). It was revealed that respondents’ age range from 12 to 17, where there are a greater number of women than men, the majority of them are full-time students, very few are engaged to work, and a majority of their family income is below 20,000.00php; financial knowledge, attitude, and behavior are moderately average, entrepreneurial behavior is high or more than the average but not very high; demographic profile has significant relationship with financial literacy; demographic profile is not significant to their entrepreneurial behavior; financial knowledge and behavior do not have significant relationship with entrepreneurial behavior, but financial literacy does. It can be concluded that financial literacy as to financial attitude is a determinant of entrepreneurial behavior, presumably so as with financial knowledge and behavior if they were only fully developed. It is recommended to integrate financial literacy and entrepreneurial behavior extensively in the curriculum of secondary education.
Building a brand name for universities: A case study of Ho Chi Minh City Open University
Authors: Nguyen Anh Ngoc , Vo Duc Hong
Published: October 2024

In the era of globalization and internationalization, students have many choices when pursuing their educational paths. Students today are more mobile and willing to leave their homes to study at their desired university. Building a brand name in this increasingly competitive landscape can be the primary tool for higher education institutions, particularly universities, to differentiate themselves and gain a competitive advantage. However, research on university branding is scarce, and the concept of university branding remains largely unexplored in the Vietnamese context. This study explores how a university can use banding strategies to build its brand name. The analysis utilizes an organizational perspective to gather valuable information and insights into a university’s activities to build and enhance its brand name. Ho Chi Minh City Open University (OU), a top-tiered public university with its main campuses and learning precincts in Ho Chi Minh City, Vietnam, is selected to conduct this study. The nature of the study is qualitative, and data is collected through in-depth semi-structured interviews with current leaders and staff at the University. The sample utilized in this study includes staff from various departments within the university and current and former executives to gain a comprehensive understanding and capture diverse perspectives. The key findings can be summarized as follows. First, primary stakeholders such as students, parents, staff, and others targeted by the University require different branding strategies. Second, OU can build its brand name through its students and alumni who have studied at the university. Third, OU needs a comprehensive strategy concerning brand name-building and enhancing activities with a focus on students’ affairs and communication. Recommendations have emerged based on these findings for building and enhancing the brand name of Ho Chi Minh City Open University, Vietnam.
The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager
Authors: Nguyen Thu Thi Hong , Nguyen Minh Hue , Do Bich Ngoc , Le Minh Thi Hong
Published: October 2024

Innovation enables organizations to swiftly adapt to market dynamics, technological advancements, and the competitive environment, hence augmenting their competitive edge. Innovation endeavors provide challenges due to their substantial financial requirements, business environment, and the need for proficient management. This research examines the role of the business environment and access to finance in influencing firm innovation effectiveness, encompassing organisational innovation and product innovation, both individually and as a simultaneous combination of both innovation activities. The business environment comprises four factors such as business licensing and permits, corruption, customs and trade regulations, and an inadequately educated workforce. Additionally, this study explores the moderating role of manager working experience in accessing finance and firm innovation. The research used a large dataset of firm-level data (996 observations) from 2006 to 2016 in the World Bank Enterprise Survey specifically extracted for the Vietnamese market. The research methodology employs multinomial probit models to analyze datasets with layers of distinct financial access levels, including minor, moderate, significant, and severe obstacles, combined with alternate testing of four business environment factors. The research results highlight limitations in financial access at different levels, leading to a reduction in both organisational and product innovation. Customs emerge as the most significant barrier in the business environment for all levels of financial access, followed by licensing and permits, corruption, and the labor workforce as obstacles at varying degrees of financial access. Managerial working experience has mitigated obstacles to financial access for both organisational and product innovation. The study outcomes contribute to both theory and management implications.
Lived Experiences of Women Police Officers: A Qualitative Study
Authors: S. Detalla Fiona Ivana , M. Lañas Jake , T. Llagas Kenneth , Cuevas Jr. Jose F. , B. Alvarico Angelita
Published: October 2024

Women police officers bring diverse perspectives and valuable skills to law enforcement, enhancing the effectiveness and fairness of policing. This research explored the lived experiences of women police officers in one of the police stations in Misamis Occidental. This study utilized a qualitative approach using the phenomenological research design. The study focused on the lived experiences of ten (10) women police officers from Misamis Occidental. They were selected through purposive sampling based on the following criteria: must be a female police officer; with a minimum of three years of service; and willingness to participate. A face-to-face interview was used to gather data. Analysis of the response was done through Moustaka’s transcendental phenomenology. The research identified five themes emerged from the responses of the participants, these were: Navigating Gender Dynamics in Law Enforcement, Balancing Personal and Professional Life, Seeking Recognition and Career Advancement, Nurturing Inclusive Work Environments, and Advocating for Gender Equality and Representation. The study emphasizes the importance of mentorship programs, gender-sensitive policies, and organizational support in fostering an inclusive work environment, programs to foster a more inclusive and supportive work environment. This research contributes to the broader understanding of gender dynamics in policing and offers actionable recommendations for creating a more supportive and equitable law enforcement landscape. Implementing gender-inclusive policies, enhancing work-life balance through flexible scheduling and family support, and establishing robust mentorship programs supports and empowers women in law enforcement.
Loneliness and Social Health: A Study in Individuals Participating in Recreational Activities
Authors: Tolukan Ersan , Yıldız Aydıner Birsin , Etlioğlu Buket
Published: October 2024

In this study, it was aimed to examine the relationship between loneliness level and social health in individuals participating in recreational activities. The research group consisted of 300 people who participated in the study by random sampling method on the basis of volunteerism. Personal Information Form, Loneliness Scale and Recreational Social Health Scale were used as data collection tools. All analyses were performed using the SPSS 22 package program, taking into account the significance level of "p
Modelos alternativos al capitalismo: un enfoque a la economía social
Authors: Rodríguez Quintero Axel Arside
Published: October 2024

La presente investigación tiene como objetivo presentar alternativas de desarrollo y crecimiento económico del modelo de desarrollo económico actual, para difundir y poder aplicar prácticas de los modelos alternativos para poder mejorar las condiciones sociales y económicas de las personas, sus familias y la sociedad en general. Así, en primera instancia, se hace una reflexión del modelo económico actual el cual ha creado y permeado diversas externalidades negativas afectando a grupos poblacionales y países de distintas maneas. A partir de ello, se señalan varias alternativas al capitalismo describiendo sus principios, prácticas y casos prácticos. Finalmente, se hará una descripción de la economía social y cooperativismo, analizando sus principios, prácticas y breve historia en Latinoamérica. De esta investigación, se concluye que, el capitalismo ha creado externalidades negativas, por lo que la economía social es un modelo alternativo que puede disminuir dichas externalidades en beneficio de la sociedad y medio ambiente. Además, que para realizar las acciones mostradas, se requiere de la realización de distintas acciones en beneficio de las comunidades, la sociedad y la economía.
Investment attractiveness of agricultural enterprises as a factor in ensuring their competitiveness
Authors:   I.Zhansugurov Zhetysu University, Kaldiyarov D. , Urinboyev R. ,   Lund University, Bedelbayeva A. ,   I.Zhansugurov Zhetysu University
Published: October 2024

Purpose - the study of theoretical and practical aspects of investment attractiveness of agricultural enterprises in Kazakhstan based on the analysis of the volume of attracted investments in the agro-industrial complex. Methods - research, descriptive and analytical types of strategies are used in combination with methods of formalization, abstraction, statistical processing and visualization of data. Results - in the authors' opinion, despite the fact that the agrarian sector is economically and socially significant for the rural areas of the republic, it remains unattractive for investors. Investment in the agrarian sector and the growth of investment projects in the agro-industrial complex are constrained by the acute shortage of financial resources, underdeveloped material, technical and technological base, and low effective demand of the population. Investments form the production potential and determine the competitive position of regions. The article considers the problems that hinder the increase in investment activity. The role of the state in the management of investment processes is revealed. The factors hindering the inflow of investment and measures to increase the volume of financial injections into agriculture are shown. Conclusions - creation of favorable investment climate in agro-industrial production and activation of investment activity of economic entities is one of the most urgent tasks of agro-industrial complex development. Based on the realities of the economic situation in the agricultural sector, it is necessary to mobilize its internal reserves, the formation of an effective market infrastructure, the growth of solvency of agricultural producers, the strengthening of state support. Only in this case the conditions for investment attractiveness will be formed and the degree of saturation of the food market of the country with the products of own production will increase, the possibility of renewal of fixed assets of the industry will appear.
Infrastructural modernization of the agro-industrial complex as the most important vector of accelerated development of rural areas
Authors:   Toraighyrov University, Karimbergenova M. K. , Azimbayeva D. K. ,   Toraighyrov University, Saginova S. ,   K.Kulzhanov Kazakh University of Technology and Business
Published: October 2024

The article is devoted to the issues of socio-economic development of rural areas - one of the key performance indicators of the agro-industrial complex of Kazakhstan. The aim is to study the economic potential of rural areas, to determine the prospective directions of production and social transformation of Ushterek village of Yevgenyevsky rural district of Pavlodar region. Methods - target, hypothesis setting, strategic planning and forecasting were used to identify problem situations, setting goals and solving problems. Justification and argumentation of reasoning in the work are obtained on the basis of analytical information, including comparison, evaluation, generalization and systematization of statistical data. Results - the authors analyzed the degree of provision with social infrastructure of this region. The influence of various factors on the expansion of this sphere is investigated. The range of problems that hinder the effective activity of this sector is outlined. It is noted that the realization of the economic potential of rural areas will allow solving a number of issues of modernization of infrastructure facilities. Conclusions - the regional system of social resources should take into account the main interests of the state, aimed at improving the quality of life and welfare of the population. These are, first of all, solving the housing problem and meeting the growing needs of residents in quality housing, improving environmental conditions, strengthening the professional training of workers as a basis for increasing labor productivity and the volume of goods and services, creating guarantees of social security of rural residents. The state authorities should be interested in the development of social programs for rural areas, since the earliest solution of the set tasks is the key criterion for the retention of rural residents in rural areas, which is most important for the republic in the context of increasing rates of urbanization.
Issues of efficiency of financing the agricultural sector
Authors:   Sh.Murtaza International Taraz Innovation Institute, Tazhibaev S.D. , Musaeva G. ,   M.H. Dulati Taraz Regional University, Tanatova S. O. ,   M.Ryskulbekov Kyrgyz Economic University
Published: October 2024

In many economically developed countries, state support, financial investments in the agricultural industry, increasing productivity and profitability, ensuring the availability of food are the main factors of economic growth, first of all, employment of the population. Purpose - the main problems of financing the agro-industrial complex of the republic and scientific approaches to their solution are considered. Methods - comparative analysis, synthesis, monographic, logical evaluation to determine the mechanisms affecting the effectiveness of state aid and investment. Results - the article analyzes the sources of budgetary allocation of the agrarian sector. The significance of the implementation of targeted programs aimed at improving the quality of life of rural residents through price, tax, leasing mechanisms, soft loans and subsidies is shown. The study presents information for 2018-2022, supplemented by the data of the National Project on the development of agro-industrial complex of the Republic of Kazakhstan for 2021-2025, including the total volume of agro-industrial production and the size of capital investments. The study notes the need to increase the volume of domestic processing industry, allowing agricultural producers to expand the market for products, create conditions for new jobs, attract investment, and contribute to economic and social stability. Conclusions - specialization of rural areas, development of technical map and related organization of production in promising villages and district centers, increase in exports, distribution of online services are strategic directions of development of food complex, economic activity of agroformations. The use of external resources gives an opportunity to improve financial results, and farms - to increase income from core activities. When planning large investments in agricultural projects, one of the key criteria is the choice of capital structure to support the investment process.
Land use and land management in Kazakhstan
Authors: Aitkhozhayeva G. S. , Zhildikbayeva A. N. , Abdurahmanov I. I.
Published: October 2024

Global climate warming annually leads to a decrease in the agro-climatic potential of farming, many areas of traditional cultivation of land become unsuitable for agriculture due to desertification, swamping and erosion processes. Purpose - the concept of sustainable land use is considered, taking into account foreign experience. Methods are based on the system analysis of works of domestic and foreign scientists and data from the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan, analytical reports of the Committee on Land Resources Management. Results - different approaches to solving the problems of agroindustrial complex are presented, the main trends in the development of the agrarian sector of the republic, the need to combat land degradation, to preserve their productivity and ecosystem functions are shown. Conclusions - the analysis of world practice shows that the principles of land cultivation based on environmental, social and economic criteria should be implemented based on the effective use of agricultural land, that is, through the optimization of agricultural land fund. The research has an interdisciplinary character. The systematic study of this issue contributes to the application of rational methods of land management in agricultural production. The authors note that the use of digital technologies in the sphere of land relations will help to increase the efficiency of production and economic activity, to unite the main factors and efforts of the participants of this process in a single information space, to increase the reliability and completeness of transmitted data. Digital infrastructure in the farming system is the driver of future development. Provision of all types of services in accordance with land legislation should be digitized.
Milk and dairy products market: creation of dairy clusters
Authors:   Almaty Technological University, Joldasbayeva G. K. , Baktgereyeva A. T. ,   Almaty Technological University, Gaisina Sh. ,   Technical University of Applied Sciences OWL
Published: October 2024

In modern conditions, public health as a strategic resource is one of the most important indicators that determine the level and quality of life, and is ensured by saturating the market with high-quality food products with high consumer properties. The authors have studied the current state of production of milk and its processed products, which are in the second place in demand after bakery products. In each region of the republic there are processing enterprises of the dairy industry, but not all producers supply goods of high quality. Purpose - development of practical recommendations to provide the domestic market with high-grade and competitive dairy products on the basis of formation and development of dairy clusters. Methods - the system approach was used to determine the value chain from raw materials to finished products, statistical and comparative analysis - to study the dynamics, state, potential opportunities of the dairy subcomplex, economic entities, generalization method - to summarize the results of the study. Results - the main problems existing in the dairy industry of Kazakhstan are revealed: insufficiency of milk for food products, underutilization of production capacities, lack of large farms producing conditioned raw materials in the required volumes, high import dependence, purchase prices for raw milk. Conclusions - the authors recommend the formation of territorial dairy cluster structures. The implementation of this direction will allow to meet the needs not only of the domestic market, but also to achieve a high export potential of the dairy industry, to solve the issues of supply of necessary equipment, fodder for livestock, to increase the competitive advantages of dairy products, the level of utilization of the existing production potential, as well as to expand the raw material base. Of particular importance is the study of promising areas of the dairy industry, since milk and dairy products are necessarily present in the food basket of every family.
Migration processes in the Republic of Kazakhstan: current situation and consequences
Authors:   l.N. Gumilyov Eurasian National University, Shokhan R. , Nurpeissov S. ,   «Turan-Astana» University, Khoich A. ,   l.N. Gumilyov Eurasian National University
Published: October 2024

Rural population migration is an objective process that affects the economic, environmental, social and demographic development of countries and their individual territories. Regulation and supervision of the migration process is one of the priority tasks of the state. The aim is to the scale and direction of migration flows in rural areas of the republic, the reasons for migration and the degree of influence on the labor market in rural areas are considered. Methods - comparisons to determine quantitative indicators characterizing the level of resettlement of economically active citizens. Assessment of the dynamics of those who arrived and left the RS was carried out by the methods of grouping and graphical analysis. Generalization method - in formulating the main aspects of resettlement. Results - the authors state that it is necessary to improve the mechanisms of legal labor migration, explanation and counseling, legal protection and organizational measures for those arriving and departing. Special attention should be paid to the development of infrastructure, creation of new jobs, career opportunities, high income, social conditions in rural settlements (RS) with high levels of local displacement. Based on the study, it is concluded that even positive trends and sustainable growth in production do not suppress the incentives for outflow to the city both for permanent residence and in search of temporary work. Conclusions - the location of rural areas near the regional center, the location of agricultural enterprises and farms, favorable natural and climatic conditions have a great impact on the attraction of migrants to rural areas. Based on the above, the key factor contributing to the reduction of migration loss of population can be called diversification of the economy in rural areas, further development of existing and creation of new production facilities.
Rural depopulation in Kazakhstan: mechanisms of regulation
Authors:   Astana Medical University, Amirova G. , Bodaukhan K. ,   S. Seifullin Kazakh AgroTechnical Research University, Daurenbekov K. ,   S. Seifullin Kazakh AgroTechnical Research University
Published: October 2024

The aim is to analyze depopulation trends in rural regions of Kazakhstan, including Kostanay region, and to propose mechanisms for their optimization. Methods - comparative analysis and dynamic methods were used to identify the main causes and annual decline in population in rural areas. Empirical methods were used to determine the factors of rural population reduction, as well as the formation of a system of complex regulation of demographic and social problems. The assessment of socio-economic indicators of the oblast was carried out on the basis of the evaluation approach. Results - the authors note that despite a number of existing documents on the development of rural areas of the country, since 2009 depopulation of the rural population of the country persists. In 2024 compared to 2008 the quantitative composition decreased by 9.1%. It is most characteristic for Kostanay region. In order to more deeply study the depopulation orientation in this region a comparative analysis of social parameters of 4 densely populated and 4 least densely populated areas, including data for the period from 2010 to 2023 was carried out. Conclusions - labor market indicators of Kazakhstan and Kostanay region are somewhat lower compared to urban indicators. In 2023, the labor force participation rate was observed to be higher in rural areas compared to urban areas, but the employment rate was significantly lower. Self-employed workers are 16% more in rural areas and 9% more in the oblast. The low size of income and its stable sources led to the outflow of economically active groups from villages to large cities. In order to comprehensively regulate these processes in rural areas, it is advisable to create an effective mechanism of social responsibility of business (SRB), which will reduce budget expenditures of the state.
Criteria and tools for improving trust relations between dairy cluster stakeholders
Authors:   Satbayev University, Aisautov D. M.
Published: October 2024

The article shows the necessity and timeliness of building trusting relationships between stakeholders in projects to create a dairy cluster - an association of institutionally independent enterprises integrated into an inter-industry complex, in order to obtain a synergetic result from balanced cooperative relations between them. The cluster should take into account the interests of all its participants, so maintaining trust between them is necessary for the formation of the food chain in the dairy business, which in turn serves as a catalyst for the effective development of the dairy industry, increasing the volume of production and quality of dairy products. The aim is to study the influence of factors on the common interest, partnership between stakeholders in the project environment, as well as the development of methodological and practical recommendations for the application of tools of effective interaction between them, which contributes to the success of the project and the achievement of common goals. Methods - abstract-logical to identify problems and causes, online survey of respondents using Google-form, Cronbach's Alpha modeling methods are used to assess the reliability and internal consistency of questions in the model created in the Smart PLS program when analyzing complex relationships between latent variables (constructs) that cannot be measured directly. In the course of the study 76 respondents from all regions of Kazakhstan, which are potential stakeholders in the activities of the dairy subcomplex, were interviewed. Results - reliability and validity of the chosen conceptual model were established, the necessity of deepening the hypotheses put forward during the life cycle of the project on the functioning of the dairy cluster was proved. Conclusions - innovative entrepreneurship cannot be successful without managing the process of forming an atmosphere of trusting relations along the entire chain of the production process - from investors to consumers.
Emotional Intelligence Multi-Lingual Voice Translator: Bridging Language and Emotional Barriers in Global Communication
Authors: Mr. Vijaysurya M.  , Mr. Sharanjey G.  , Mr. Lingeshwaran G.  , Dr. Madhusudanan J.  , Meenakshi M. Mrs. Maragadhavalli
Published: October 2024

This paper introduces the Emotional Intelligence Multi-Lingual Voice Translator (EIMVT), a novel system that addresses the challenges of preserving voice authenticity in cross-lingual communication. By integrating voice cloning, emotion identification, and language translation, EIMVT maintains the speaker’s voice characteristics and emotional nuances while bridging language barriers. We evaluate current translation systems’ limitations and propose an architecture incorporating state-of-the-art voice processing methods. The potential applications of EIMVT span international conferences, tourism, crisis management, and media, promising to enhance cross-cultural understanding and communication effectiveness.
Students’ Cognitive, Affective, and Behavioural Perceptions of the Quizizz Towards Their Grammar Skills in a Business English Training Class at PT. Xl Axiata Tbk. Jakarta
Authors: Fatoni Ligolita Putri , Santoso Agus
Published: October 2024

This study explored students’ perceptions of the Quizizz platform in a Business English training class at PT. XL Axiata Tbk. in Jakarta. To promote effective language learning, especially in a Business English training class, a dynamic and engaging teaching approach is essential. Traditional methods such as lectures and exercises often lack the enthusiasm necessary to actively involve students in the learning process. In incorporating game-based elements like rewards, rivalries, and instant feedback, gamification provides a potential solution to increase engagement and improve learning outcomes. The study utilized a mixed-methods design, gathering data through questionnaires, interviews, and documentation analysis. The sample included 47 students from a Business English training class at PT XL Axiata Tbk. Jakarta. The results showed that Quizizz, as a gamification platform, enhances student engagement and motivation in language learning and underscores the potential of gamification in language instruction, particularly within the context of a Business English training class.
Didaculturation and Themes of History and Politics
Authors: Kerras Nassima
Published: October 2024

The objective of this article is to make a didactic proposal based on cultural studies for various university courses. The project addresses three axes: knowledge through literature, creation through historical and political events, and innovation through forms of artistic expression. In this study, history and politics are addressed as teaching and learning approaches based on accumulated knowledge and culture. This is used so as to bring realities closer to learners and relate media texts to reality, which encourages learners to reflect on issues of great interest for the evolution of society, through what we will call "Didaculturation". A syllabus proposal can then be adapted to the needs of modern society and to address university failure.
Depopulation in rural areas of the North Kazakhstan region: social, economic problems and regulatory mechanisms
Authors: Amirova G. K. , Asanova A. B. , Zhenshan D. , Appazova G. Zh.
Published: October 2024

There are very few studies that have determined the causes of depopulation in rural areas of Kazakhstan and the North Kazakhstan region (NKR). Purpose of the study – to study the causes of the phenomenon of depopulation in rural areas of the NKR, determine its social and economic consequences and propose regulatory mechanisms. To determine the causes of the depopulation process in rural areas of the North Kazakhstan region and propose regulatory mechanisms, methods of empirical, hypothetical, scientific abstraction, dynamic analysis, synthesis, comparative analysis, and systems approach were used. The article provides an in-depth analysis of the rate of natural increase (loss) in the population of Kazakhstan. Having divided the population of the rural areas of the NKR into age groups, we determined which age category was decreasing and put forward a hypothesis about what they wanted. The Government of Kazakhstan has developed and continues to develop various programs for developing rural areas and population growth in the Northern region. However, the coefficient of natural increase (loss) of the population of the North Kazakhstan region has a negative value. The study results showed that the population aging rate in rural areas of this region is intensive. The government must identify groups and target areas that require support measures, taking into account the situation with specialization, labor potential, territorial characteristics, and age characteristics of the areas of the region.
The effectiveness of personal branding in forming a company image
Authors: Maldynova A. V. , Davletova M. T. , Demeuova G. T.
Published: October 2024

The topic of personal branding and its impact on corporate image is of particular relevance. The research aims to explore the relationship between personal brand and company brand perception. The main goal of the work is to analyze how the level of trust, effectiveness and creative freedom of a personal brand affect the corporate image. The research is based on three key hypotheses: the higher the level of trust in the personal brand persona, the higher the perception of the company brand; the higher the effectiveness of the personal brand, the higher the perception of the company brand; the more creative freedom the personal brand persona has, the higher the image of the company brand. The analysis was conducted in Smart Pls software based on quantitative data obtained from the survey. The scientific significance of the work lies in the expansion of knowledge about the mechanisms of corporate image formation through personal branding. The practical significance of the research is expressed in the development of recommendations for companies on the effective use of personal branding to improve corporate image. The findings support the hypotheses by showing that trust in personal branding, its effectiveness and creative freedom have a positive impact on the perception of the company brand. The contribution of this study to the field of marketing and branding is to provide a new perspective on the use of personal branding as a strategic tool to enhance corporate image and market competitiveness. The practical significance of the results enables companies to develop more effective personal branding strategies, thereby improving their overall image and customer loyalty.
Marketing analysis of consumer preferences of service quality in chain hotels
Authors: Yolgu S. A. , Sokhatskaya N. P.
Published: October 2024

The article deals with the issues of marketing analysis of service quality in chain hotels. The results of theoretical literature have shown that the quality of service can be assessed by such an indicator as the degree of guest satisfaction. At the same time, the quality of service in the hotel depends on the specifics and type of the hotel, the standards used and the professionalism of the staff. In order to assess the quality of hotel services, marketing research in the form of a survey was conducted. The main purpose of the research is to determine what factors influence the process of hotel service quality. The results of the marketing research showed that the average index of satisfaction with the activities of chain hotels is 64%, there are certain shortcomings related to the culture of guest service. In addition, hotel staff are not always ready and able to solve problems that arise in the process of customer service.When assessing the weak areas it was revealed that a significant part of hotel customers are not satisfied with the speed of service, note the inattention of staff and emphasise the late performance of functional duties. In order to improve the quality of service, as the results of the study showed, it is necessary to improve competences in delegation of authority, service culture and effective communication. Thus, to improve the quality of service in chain hotels it is advisable to increase the level of staff training and develop competences related to the service process.
Global citizenship among students of Kazakhstan: the role of social media
Authors: Yussupova S. Sh. , Tarman B. , Assyltayeva E. B.
Published: October 2024

With the increasing involvement of universities in Kazakhstan in the processes of internationalization, there is a need to adapt educational programs to the changing requirements of the labor market and the national educational environment. An important aspect of these changes is the study of the perception of global citizenship among students of Kazakhstan. In this article, the authors present the results of their two studies on global citizenship. In the first study, the authors set out to study the behavior of university students with participation in democratic processes and their use of social media. In the last decade, many researchers have studied the impact of social media on youth participation in global public life. Many of them noted the positive impact, suggesting that the use of social media would promote democratic participation, especially among the younger generation. Among the students of Kazakhstan, 284 students took part in this study. Participation in global and democratic processes includes five main elements: voting, political activism, consumer participation, protests, and communication with politicians. Our research has shown that university students in Kazakhstan most often express their support or protest within the framework of consumer participation. Students in Kazakhstan demonstrate a low level of participation in political activism, protests and communication with politicians. Regarding the second work of the authors, the study aims to adapt the Scale of Global Citizenship to the context of Kazakhstan, which is a key step in preparing students for active participation in democratic processes. The study used a cross-sectional design using quantitative methods for data collection and analysis. 374 students participated in the study. Based on the results of exploratory and confirmatory factor analysis, as well as reliability calculations, it was found that the Global Citizenship Scale has been successfully adapted for use in Kazakhstan, which confirms its applicability in the country.
Strategic priorities for digitalization of the mining sector of Kazakhstan
Authors: Aubakirova G. M. , Isataeva F. M. , Biryukov V. V. , Kernebaev A. S.
Published: October 2024

Global uncertainty has transformed the economy of Kazakhstan, which is striving to become a center of innovative development in Central Asia. According to the authors, one of the reasons for the raw material orientation of the country's economy, along with the predominance of energy-intensive types of production, is the technological backwardness of the mining sector. The article shows that the strategic goal of the Kazakhstan mining complex to integrate into the world economy involves a focus on innovative development. PEST analysis of the most important micro- and macroeconomic factors made it possible to assess the current situation of enterprises. It was revealed that one of the significant reasons for the innovative lag in the mining sector of Kazakhstan is the lack of a strategic vision of digital transformation and change management mechanisms among enterprises. The authors conclude that the continuous complication of mining and geological conditions and the growing demands of stakeholders require enterprises to build internal production processes, promote R&D, improve the organization of analytical work based on an engineering and economic approach to the selection of tools for the digital basis of production, and active interaction with external partners and startups. It is substantiated that for further progress an integrated approach to the creation of intra-production digital competencies is necessary; enterprises should focus on organizational and technological transformation, including changes in the organizational structure and transformation of the business model. The results of the study are of interest to industrial enterprises when they develop proactive innovative strategies focused on reorganizing operational activities and increasing investment to promote business.
Development and potential of robotisation and automation in Kazakhstan's automobile industry: a bibliographical and analytical review
Authors: Orynbet P. Zh. , Razakova D. I.
Published: October 2024

The engineering sector, which includes automobile production, plays an important role in the national economy and industrial progress. It affects the development of production, scientific and technical progress, labor productivity, national security, quality of life. In order to increase productivity, reduce labor costs and improve product quality, industrial automation and robotization processes have been significantly developed in industrialized countries of the world. The global market for industrial robots is expected to grow 14.3% annually and reach $30.8 billion by 2027. However, Kazakhstan faces special difficulties in adopting these technologies due to the lack of development of automation infrastructure. This study aims to develop priorities and directions of advanced scientific and technological solutions for intelligent joint systems of robotics and automation, especially in the automotive industry of Kazakhstan. In this regard, the purpose of the study is to assess the current state of automation in the automotive industry of Kazakhstan, to identify challenges and opportunities associated with the introduction of robotics, and to provide a strategic basis for the advancement of these technologies. The research corresponds to the state programs of Kazakhstan on science, technology and digitization. The scientific and practical importance of this work is that it is aimed at providing solutions for increasing efficiency by adapting advanced robotic technologies to local production systems. Through the development of domestic innovations and the transfer of global technologies, research contributes to the field of industrial automation and helps Kazakhstan's industries to achieve global competitiveness. It is expected that the practical results of the research will contribute to the improvement of production quality, efficiency and productivity in the automotive sector of Kazakhstan, contributing to sustainable development in accordance with world trends. The value of the work lies in providing individual, technologically advanced solutions to meet the nation's urgent need for robotics automation and integration.
PERAN PEMBIAYAAN PENDIDIKAN DALAM MENDUKUNG PROGRAM SEKOLAH
Authors: Marjuki Marjuki
Published: October 2024

Penelitian ini bertujuan untuk menganalisis pembiayaan pendidikan di SD Islam Terpadu Tirtabuaran dalam meningkatkan program sekolah. Metode penelitian dengan kualitatif melalui studi kasus. Pengumpulan data dengan wawancara, obsrvasi dan dokumentasi. Pengolahand ata dengan kondensasi, panyajian data dan penyimpulan. Hasil penelitian menunjukkan SD IT Tirtabuaran Banten memahami pentingnya pembiayaan pendidikan untuk mendukung program ekstrakurikuler yang vital dalam pengembangan bakat siswa. Sekolah mengalokasikan sebagian dari anggaran tahunan untuk ekstrakurikuler, memungkinkan siswa terlibat dalam berbagai aktivitas yang memperkaya pengalaman belajar. Selain itu, sekolah juga mengalokasikan dana untuk memperbaiki sarana prasarana dan untuk pelatihan tenaga pendidik. Kegiatan seperti seminar dan workshop bertujuan meningkatkan kompetensi guru. Sekolah juga mengalokasikan dana untuk kegiatan masyarakat, seperti bakti sosial, guna membangun hubungan yang kuat dengan komunitas dan meningkatkan reputasi serta kepercayaan masyarakat.