bluuebunny/crossref_metadata_2025 huggingface dataset:
Enhanced detection of nitrogen dioxide via combined heating and pulsed UV operation of indium oxide nano-octahedra
Authors: Gonzalez Oriol , Roso Sergio , Vilanova Xavier , Llobet Eduard
Published: October 2016

We report on the use of combined heating and pulsed UV light activation of indium oxide gas sensors for enhancing their performance in the detection of nitrogen dioxide in air. Indium oxide nano-octahedra were synthesized at high temperature (900 °C) via vapour-phase transport and screen-printed onto alumina transducers that comprised interdigitated electrodes and a heating resistor. Compared to the standard, constant temperature operation of the sensor, mild heating (e.g., 100 °C) together with pulsed UV light irradiation employing a commercially available, 325 nm UV diode (square, 1 min period, 15 mA drive current signal), results in an up to 80-fold enhancement in sensitivity to nitrogen dioxide. Furthermore, this combined operation method allows for making savings in power consumption that range from 35% to over 80%. These results are achieved by exploiting the dynamics of sensor response under pulsed UV light, which convey important information for the quantitative analysis of nitrogen dioxide.
ORBITAL AND SPIN PARAMETER VARIATIONS OF PARTIAL ECLIPSING LOW MASS X-RAY BINARY X 1822-371
Authors: Chou Yi , Hsieh Hung-En , Hu Chin-Ping , Yang Ting-Chang , Su Yi-Hao
Published: October 2016

We report our measurements for the orbital and spin parameters of X 1822-371 using its X-ray partial eclipsing profile and pulsar timing from data collected by the Rossi X-ray Timing Explorer (RXTE). Four more X-ray eclipse times obtained by the RXTE 2011 observations were combined with historical records to trace the evolution of the orbital period. We found that a cubic ephemeris likely better describes the evolution of the X-ray eclipse times during a time span of about 34 years with a marginal second order derivative of

s−1. Using the pulse arrival time delay technique, the orbital and spin parameters were obtained from RXTE observations from 1998 to 2011. The detected pulse periods show that the neutron star in X 1822-371 is continuously spun-up with a rate of

s s−1. Although the evolution of the epoch of the mean longitude l = π/2 (i.e., T

π/2) gives an orbital period derivative value consistent with that obtained from the quadratic ephemeris evaluated from the X-ray eclipse, the detected T

π/2 values are significantly and systematically earlier than the corresponding expected X-ray eclipse times by 90 ± 11 s. This deviation is probably caused by asymmetric X-ray emissions. We also attempted to constrain the mass and radius of the neutron star using the spin period change rate and concluded that the intrinsic luminosity of X 1822-371 is likely more than 1038 erg s−1.
A SUBTLE INFRARED EXCESS ASSOCIATED WITH A YOUNG WHITE DWARF IN THE EDINBURGH-CAPE BLUE OBJECT SURVEY
Authors: Dennihy E. , Debes John H. , Dunlap B. H. , Dufour P. , Teske Johanna K. , Clemens J. C.
Published: October 2016

We report the discovery of a subtle infrared excess associated with the young white dwarf EC 05365–4749 at 3.35 and 4.6 μm. Follow-up spectroscopic observations are consistent with a hydrogen atmosphere white dwarf of effective temperature 22,800 K and log [g (cm s−2)] = 8.19. High-resolution spectroscopy reveals atmospheric metal pollution with logarithmic abundances of [Mg/H] = −5.36 and [Ca/H] = −5.75, confirming the white dwarf is actively accreting from a metal-rich source with an intriguing abundance pattern. We find that the infrared excess is well modeled by a flat, opaque debris disk, though disk parameters are not well constrained by the small number of infrared excess points. We further demonstrate that relaxing the assumption of a circular dusty debris disk to include elliptical disks expands the widths of acceptable disks, adding an alternative interpretation to the subtle infrared excesses commonly observed around young white dwarfs.
SIMULATIONS OF VISCOUS ACCRETION FLOW AROUND BLACK HOLES IN A TWO-DIMENSIONAL CYLINDRICAL GEOMETRY
Authors: Lee Seong-Jae , Chattopadhyay Indranil , Kumar Rajiv , Hyung Siek , Ryu Dongsu
Published: October 2016

We simulate shock-free and shocked viscous accretion flows onto a black hole in a two-dimensional cylindrical geometry, where initial conditions were chosen from analytical solutions. The simulation code used the Lagrangian total variation diminishing plus remap routine, which enabled us to attain high accuracy in capturing shocks and to handle the angular momentum distribution correctly. The inviscid shock-free accretion disk solution produced a thick disk structure, while the viscous shock-free solution attained a Bondi-like structure, but in either case, no jet activity nor any quasi-periodic oscillation (QPO)-like activity developed. The steady-state shocked solution in the inviscid as well as in the viscous regime matched theoretical predictions well. However, increasing viscosity renders the accretion shock unstable. Large-amplitude shock oscillation is accompanied by intermittent, transient inner multiple shocks. This oscillation of the inner part of the disk is interpreted as the source of QPO in hard X-rays observed in micro-quasars. Strong shock oscillation induces strong episodic jet emission. The jets also show the existence of shocks, which are produced as one shell hits the preceding one. The periodicities of the jets and shock oscillation are similar; the jets for the higher viscosity parameter appear to be stronger and faster.
MILLIHERTZ QUASI-PERIODIC OSCILLATIONS IN 4U 1636–536: PUTTING POSSIBLE CONSTRAINTS ON THE NEUTRON STAR SIZE
Authors: Stiele H. , Yu W. , Kong A. K. H.
Published: October 2016

Based on previous studies of quasi-periodic oscillations (QPOs) in neutron star (NS) low-mass X-ray binaries, mHz QPOs are believed to be related to “marginally stable” burning on the NS surface. Our study of phase-resolved energy spectra of these oscillations in 4U 1636–53 shows that the oscillations are not caused by variations in the blackbody temperature of the NS, but reveals a correlation between the change of the count rate during the mHz QPO pulse and the spatial extent of a region emitting blackbody emission. The maximum size of the emission area,

km2, provides direct evidence that the oscillations originate from a variable surface area constrained on the NS and are therefore not related to instabilities in the accretion disk. The obtained lower limit on the size of the NS (11.0 km) rules out equations of state that prefer small NS radii. Observations of mHz QPOs in NS LMXBs with NICER and eXTP will reduce the statistical uncertainty in the lower limit on the NS radius, which together with better estimates of the hardening factor and distance, will allow for improved discrimination between different equations of state and compact star models. Furthermore, future missions will allow us to measure the peak blackbody emission area for a single mHz QPO pulse, which will push the lower limit to larger radii.
GRAVITATIONAL WAVES FROM PULSARS AND THEIR BRAKING INDICES: THE ROLE OF A TIME DEPENDENT MAGNETIC ELLIPTICITY
Authors: de Araujo José C. N. , Coelho Jaziel G. , Costa César A.
Published: October 2016

We study the role of time dependent magnetic ellipticities (

) on the calculation of the braking index of pulsars. Moreover, we study the consequences of such a

on the amplitude of gravitational waves (GWs) generated by pulsars with measured braking indices. We show that, since the ellipticity generated by the magnetic dipole is extremely small, the corresponding amplitude of GWs is much smaller than the amplitude obtained via the spindown limit.
CHARACTERIZING THE YOUNGEST HERSCHEL-DETECTED PROTOSTARS. II. MOLECULAR OUTFLOWS FROM THE MILLIMETER AND THE FAR-INFRARED*
Authors: Tobin John J. , Stutz Amelia M. , Manoj P. , Megeath S. Thomas , Karska Agata , Nagy Zsofia , Wyrowski Friedrich , Fischer William J. , Watson Dan M. , Stanke Thomas
Published: October 2016

We present Combined Array for Research in Millimeter-wave Astronomy (CARMA) CO (

) observations and Herschel PACS spectroscopy, characterizing the outflow properties toward extremely young and deeply embedded protostars in the Orion molecular clouds. The sample comprises a subset of the Orion protostars known as the PACS Bright Red Sources (PBRS; Stutz et al.). We observed 14 PBRS with CARMA and 8 of these 14 with Herschel, acquiring full spectral scans from 55 to 200 μm. Outflows are detected in CO (

) from 8 of 14 PBRS, with two additional tentative detections; outflows are also detected from the outbursting protostar HOPS 223 (V2775 Ori) and the Class I protostar HOPS 68. The outflows have a range of morphologies; some are spatially compact, <10,000 au in extent, while others extend beyond the primary beam. The outflow velocities and morphologies are consistent with being dominated by intermediate inclination angles (80° ≥ i ≥ 20°). This confirms the interpretation of the very red 24–70 μm colors of the PBRS as a signpost of high envelope densities, with only one (possibly two) cases of the red colors resulting from edge-on inclinations. We detect high-J (J
up > 13) CO lines and/or H2O lines from 5 of 8 PBRS and only for those with detected CO outflows. The far-infrared CO rotation temperatures of the detected PBRS are marginally colder (∼230 K) than those observed for most protostars (∼300 K), and only one of these five PBRS has detected [O i] 63 μm emission. The high envelope densities could be obscuring some [O i] emission and cause a ∼20 K reduction to the CO rotation temperatures.
STUDY OF SWIFT/BAT SELECTED LOW-LUMINOSITY ACTIVE GALACTIC NUCLEI OBSERVED WITH SUZAKU
Authors: Kawamuro Taiki , Ueda Yoshihiro , Tazaki Fumie , Terashima Yuichi , Mushotzky Richard
Published: October 2016

We systematically analyze the broadband (0.5–200 keV) X-ray spectra of hard X-ray (>10 keV) selected local low-luminosity active galactic nuclei (LLAGNs) observed with Suzaku and Swift/BAT. The sample consists of 10 LLAGNs detected with Swift/BAT with intrinsic 14–195 keV luminosities smaller than 1042 erg s−1 available in the Suzaku archive, covering a wide range of the Eddington ratio from 10−5 to 10−2. The overall spectra can be reproduced with an absorbed cut-off power law, often accompanied by reflection components from distant cold matter, and/or optically thin thermal emission from the host galaxy. In all of the objects, relativistic reflection components from the innermost disk are not required. Eight objects show a significant narrow iron-Kα emission line. Comparing their observed equivalent widths with the predictions from the Monte-Carlo-based torus model by Ikeda et al. (2009), we constrain the column density in the equatorial plane to be

, or the torus half-opening angle θ
oa < 70°. We infer that the Eddington ratio (λ
Edd) is a key parameter that determines the torus structure of LLAGNs: the torus becomes large at λ
Edd ≳ 2 × 10−4, whereas at lower accretion rates it is little developed. The luminosity correlation between the hard X-ray and mid-infrared (MIR) bands of the LLAGNs follows the same correlation as for more luminous AGNs. This implies that mechanisms other than AGN-heated dust are responsible for the MIR emission in low Eddington ratio LLAGNs.
Agir avec l’animal. Pour une approche ethnographique des relations hybrides
Authors: Rémy Catherine
Published: October 2016

Cet article présente les apports de recherches récentes en sociologie, consacrées au thème des relations homme / animal. La sociologie de l’action située qui a redonné une place aux artefacts dans l’accomplissement des activités, mais aussi la sociologie interactionniste et l’ethnométhodologie, ont ouvert de nouvelles pistes et proposé de nouvelles méthodes pour décrire et comprendre les relations hybrides. Pour certains auteurs, le sociologue doit être capable de comprendre la perspective de l’ensemble des interactants, humains ou non. La position défendue dans cet article est plus prudente : l’objectif n’est pas d’adopter le point de vue de l’animal, mais bien plutôt de suivre les acteurs humains dans leurs rencontres avec les animaux et de décrire les modes d’engagement – empathiques ou bien objectivants – qu’ils mettent en œuvre. Le rôle du sociologue n’est donc pas de développer une approche éthologique du comportement des animaux, mais plutôt de regarder comment la question de la présence des animaux est travaillée, traitée en situation par les acteurs.
Extension de la question de « l’ordre social » aux interactions hommes / animaux. une approche ethnométhodologique
Authors: Mondémé Chloé
Published: October 2016

L’approche ethnométhodologique et conversationnaliste réalise un décentrement du regard sociologique qui, en spécifiant la notion « d’ordre social », autorise de manière inédite la prise en compte des interactions entre hommes et animaux dans la description sociologique. Dans le même temps, cette approche propose des outils analytiques et méthodologiques originaux qui donnent une prise pour la description empirique des interactions interspécifiques. C’est à la fois à la présentation des principaux enjeux de la pensée ethnométhodologique qui éclairent la question des interactions hommes / animaux, et à la discussion de certains de ces travaux empiriques, que le présent article se consacre.
Le gouvernement à crédit. Tâtonnements des gouvernants, aveuglement des gouvernés ?
Authors: Crespy Cécile , Simoulin Vincent
Published: October 2016

Cet article s’interroge sur la réalité et la portée du développement de formes de contrôle à distance, étant entendu que les gouvernements des territoires sont effectivement en profonde transformation. En s’appuyant sur l’étude de dispositifs promus depuis le milieu des années 2000 dans différents domaines d’action publique, il avance que ce mode de gouvernement repose sur le crédit que les acteurs lui apportent et leur cécité sur la difficulté qu’éprouve désormais l’État à réunir des financements assez conséquents et précis pour avoir une action réelle sur les territoires. Peut-on à ce titre parler de « pilotage » alors que, à force de chercher à s’affirmer par rapport à leurs services déconcentrés, les acteurs administratifs centraux se sont condamnés à des stratégies dont les modalités pratiques sont bricolées et les objectifs reconstruits rétrospectivement ?
A New Ski Injury Registration System Architecture Using Mobile Applications to Enhance Skiing Safety
Authors: Yayilgan Sule Yildirim , Du Yang , Dalipi Fisnik , Jeppesen Jonas
Published: October 2016

Mobile apps play an increasingly important role in healthcare institutions by enhancing the quality of healthcare services. Their role in sport injury prevention is also instrumental. In this article, we propose a system architecture for ski injury registration using mobile apps. Our work follows the idea of integrating and using mHealth apps to manage skiing injuries and to provide higher healthcare service quality and faster availability of data. With this work, we aim to greatly simplify the information workflow between the ski patrollers and the medical centers. Having the right information in the right place and on the right time for the injured person, the ski patroller then delivers to the medical centers that information in a format that is easy to analyze by the medical personnel and be prepared for possible interventions. To develop the mobile interfaces for the ski patrollers, nurses and doctors, we employ user-centered design. The overall system features and implementation are also explained and described in this paper. For evaluation purposes of our proposed system architecture, we have conducted a pilot test of the ski patroller system in collaboration with the ski patrollers in the ski resort of Trysil in Norway. The test had two evaluation points and based on the results of the tests, we obtained implications for enhancing the design of mobile interfaces for the proposed architecture.
Remote Experimentation with Thermo-Optical Plant via Mobile Application
Authors: Stefka Pavol , Zakova Katarina
Published: October 2016

The paper demonstrates remote control of thermo-optical plant via Android based mobile application. The user can run the experiment in an open or closed loop. The plant control is realized via predefined PID controller whose parameters can be changed. Another possibility is to use own customized controller whereby the control algorithm has to be defined using the syntax of SciLab environment that is running in background of the whole experiment.
Pervasive Personal Healthcare Service Designed as Mobile Social Network
Authors: Miskovic Vanja , Babic Djordje
Published: October 2016

A global phenomenon of population ageing and an increasing number of patients with chronic diseases place substantial additional pressure on healthcare systems. A possible solution for this problem is a new emerging sort of pervasive personal healthcare service that is focused on the patient and allows the patient to be actively involved in his or her own health care. In this paper, we propose the architecture of the pervasive personal healthcare service which is based on the existing technologies available to almost everyone. Along with the conventional request-response synchronous communication, the proposed system features asynchronous communication based on publish-subscribe-notify model. In order to perform asynchronous communication, a web application server is integrated with the Google Cloud Messaging service. The communication between mobile device and servers is carried out through the available Wi-Fi or mobile networks, whereas Bluetooth protocol is conventional for Body Sensor Networks consisting of wearable sensor devices. We also present a mobile application which has been developed with use-case driven approach for both patients and medical personnel. The introduced application has a form of a nonintrusive customized mobile social network. We explain usage scenarios that clarify the required functions and present conclusions based on the system test.
Private Cloud Computing Services for an Interactive Multi-Campus University
Authors: Alzoubaidi Abdel Rahman
Published: October 2016

Cloud Computing is an environment where computing resources, such as processing power, storage, network, application, and other IT services, are provided to users as computing utility. This paper presents the university distributed databases consolidation and relocation to the cloud for the provision of Database as a Service (DBaaS), through their deployment into high availability, interactive, secure private cloud setup utilizing Al-Balqa Applied University (BAU) Private Cloud (BPC). This solution involves several transitions, and represents the main key step in BAU journey to the cloud to allow the university to achieve greater efficiency in terms of database services, and to improve performance, availability, interactivity, and security. The resulted service also reduces operating, management and capital costs.
Implementation of Tree Structure and Recursive Algorithm for Balinese Traditional Snack Recipe on Android Based Application
Authors: Oka Sudana A.A.Kompiang , Mayun Kepakisan I Wayan Gede , Dwi Rusjayanthi Ni Kadek
Published: October 2016

Due to the difficulty of obtaining information about the dough of Balinese traditional snack(jajanan tradisional Bali), causing Hindu community in Bali, do not know the importance of the role of traditional snack in Yadnya ceremony. Rapid technological developments that pushed for an alternative in order that information is easily obtained by making an application. Implementation of tree structure in the process of preparing an Android-based information allow users to know the material linkages with other materials. Other support such as recursive algorithm which is used to ease in calculation of the amount of materials displayed on the Application. therefore expected with this application, Hindu community in Bali will be easier to understand and find out information about the dough of Balinese traditional snack.
An Educational Ontology-based M-Learning System
Authors: Karkar AbdelGhani , Al Ja’am Jihad
Published: October 2016

Smart devices applications can assist young children in improving their learning capabilities and comprehension skills. However most of learning applications are built without taking into consideration the effective needs and background of Arab users. They are somehow incompatible with their local environment and culture. We propose in this paper a mobile-based educational system that displays illustrations automatically to characterize the content of children’ stories on animal domain, and we use some intelligent technique to answer users’ questions using an educational ontology. The generation of illustrations passes through different phases which include text processing, extraction of word-to-word relationships, building and accessing an ontology, and using Internet search engines for retrieval of complimentary information. The system can be used also by instructors to teach the children in a non-conventional manner. They can customize semantically the structure of the questions and determine how the answers will be displayed. In order to customize questions and answers, we have defined a semantic infrastructure to define the logic of terms, and the workflow of answers. The aim of our system is to improve the children educational skills to grasp vocabulary and grammar using multimedia with a portable smart device which includes observation, comprehension, realization, and deduction. Children will then be able to continue learning outside the limited time of their schools and from any location.
Mobile Learning For Preschool Education
Authors: Drigas Athanasios , Kokkalia Georgia , Economou Alexandra
Published: October 2016

Nowadays preschool education is considered crucial for a child’s development. Recent researches    support the view that the role of kindergarten in children’s progress is very important, as this age is sensitive for their future academic and social life. The use of mobile learning is recognized as a tool that can foster the knowledge and the experiences for this age and the support of specific areas according to the educational perspective. In this paper we try to give a brief overview of the most representative studies of the last decade (2005-2015), which focus on the skills that are explored in kindergarten and are supported by the mobile applications. The effectiveness of mobile learning in special preschool education is also explored.
More Than Just Networking for Citizen Science
Authors: Göbel Claudia , Cappadonna Jessica L. , Newman Gregory J. , Zhang Jian , Vohland Katrin
Published: October 2016

Citizen science activity is growing rapidly around the world and diversifies into new disciplines with recent advances in technology. This expansion is accompanied by the formation of associations and networks dedicated to citizen science practitioners, which aim at supporting citizen science as a research approach. This chapter examines how four such organizations in the United States, Europe, Australia, and China have begun to take shape, and are working with citizen science communities and stakeholders in respective regions and globally. Challenges and future plans of these groups are also discussed. This chapter identifies three core roles of citizen science practitioner organization: 1) establishing communities of practitioners, 2) building expertise through sharing of existing and developing new knowledge, and 3) representing community interests. By focusing on this hitherto neglected phenomenon, the authors aim to stimulate further research, discussion and critical reflection on these central agents in the emerging citizen science landscape.
The Social Function of Citizen Science
Authors: Vela Luis Arnoldo Ordóñez , Bocciolesi Enrico , Lombardi Giovanna , Urquhart Robin M.
Published: October 2016

This chapter focuses on the risk that, when citizen science is introduced in social environments different from those in the Global North where it originated, it may be subject to the error of providing the right answer to the wrong question. To avoid this type of errors, it is necessary to train those who participate in citizen-science studies: citizens as well as researchers. Otherwise, we may encounter new forms of scientific dependence that benefit knowledge accumulation and policy decision-making in the Global North, without contributing to the quality of life of those who carry out the studies. This chapter analyzes the relationship between civic development, citizen science and ways of implementing research conclusions through public policies, given the characteristics of political and citizen participation in the Global South. Here, the introduction of citizen science is seen as an opportunity to construct a more inclusive and participatory society, and to reduce the risk of returning to paternalistic, passivity-inducing and purely instrumental approaches to development.
A New Perspective on RFM Analysis
Authors: Aghdaie Mohammad Hasan , Tafreshi Parham Fami
Published: October 2016

The aim of this chapter is proposing a novel integrated Fuzzy Group Multiple Attribute Decision Making (FGMADM) and Fuzzy C-Means Clustering (FCM) as a DM tool for segmentation of customers (retailers), based on an updated RFM model. For this purpose, the most important criteria to evaluate retailers from the in depth literature survey and experts' opinion are added to the traditional RFM model. In addition, in order to make the model more efficient, FGMADM approach, in this paper, Fuzzy Group Step-wise Weight Assessment Ratio Analysis (FGSWARA) is used to weight KPIs. Then, FCM is applied to segment customers, based on their purchase behavior (RFM scores). A case study in one of the most famous Fast Moving Consumer Goods (FMCG) companies in Iran illustrated the applicability of the proposed model.
A Novel Approach to Segmentation Using Customer Locations Data and Intelligent Techniques
Authors: Öztayşi Başar , Gokdere Ugur , Simsek Esra Nur , Oner Ceren Salkin
Published: October 2016

Customer segmentation has been one of hottest topics of marketing efforts. The traditional sources of data used for segmentation are demographics, monetary value of transactions, types of product/service selected. Today, data gathered by location based services can also be used for customer segmentation. In this chapter a real world case study is summarized and the initial segmentation results are presented. As the application, data gathered from beacons sited in 4000 locations and Fuzzy c-means clustering algorithm are used. The steps of the application are as follows: (1) Categorization of the shops, (2) Summarization of the location data, (3) Applying fuzzy clustering technique, (4) Analyzing the results and profiling. Results show that customers' location data can provide a new perspective to customer segmentation.
An Analysis of the Interactions among the Enablers of Information Communication Technology in Humanitarian Supply Chain Management
Authors: Kabra Gaurav , Ramesh A
Published: October 2016

The rise in the occurrence of disasters has hampered the development of many countries. Practitioners and academicians are making continuous demands to enhance the utilization of information communication technologies (ICTs) in humanitarian supply chain management (HSCM) in order to continue or enhance the pace of economic growth and development of countries, as well as to reduce the impact of disaster on society. Identifying and analysing key decision variables improving the utilization of ICT in HSCM is essential in trying to improve overall performance. Therefore, to assist the organizations involved in HSCM, this study explores eleven enablers to enhancing the utilization of ICTs, with a focus on the mutual relationship among them using an integrated interpretive structural modeling (ISM) and fuzzy cross-impact matrix multiplication applied to classification (F-MICMAC) analysis. This study seeks to advance the understanding on enablers of ICTs in HSCM and to classify them, on the basis of driving and dependence power.
Sentiment Analysis as a Tool to Understand the Cultural Relationship between Consumer and Brand
Authors: Capolupo Nicola , Basile Gianpaolo , Scozzese Giancarlo
Published: October 2016

One of the most relevant issues that companies, offices and marketing experts, sociologists and scholars must address studying a new brand or product launch is without any doubt the impact - in terms of feedback - on the consumer sentiment. The study of users' opinions on a specific product or brand has changed with the advent of Web 2.0, which has overcome the old surveys model leading consumers in a too complex and not genuine area, reaching more sophisticated research or even better tracking their opinions directly “on the field”, i.e. in the community where this exchange of views and information happens naturally and not artificially. The analysis of consumers' opinions on social media provides enormous opportunities for the public and the private spheres. Concerning the last on the reputation of a certain product/brand or firm is strongly influenced by the voices and negative opinions published and shared by users on social networks. Indeed, companies need to adapt their behaviour monitoring public opinion.
Fuzzy Time Series
Authors: Karasan Ali , Sevim İsmail , Çinar Melih
Published: October 2016

In this chapter, we are planning to make a comparison between conventional Time Series Models and Fuzzy Time Series Models by an application in an e-commerce company. Future sales of furniture will be predicted. The performance of different models and forecasting periods are going to be analyzed to discuss advantages and disadvantages of each method. MAE is chosen as performance indicators of each model and forecasting period combination. As a conclusion to this chapter, generic strategies for prediction in an e-commerce company will be formulated in consideration of these indicators.
Understand the Frequency of Application Usage by Smartphone Users
Authors: Jain Geetika , Rakesh Sapna
Published: October 2016

Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance and space it consumes in the phone, which decide a user's preference for an app. All the app provider companies are trying hard to fit into right place, so that they can increase the engagement with the users. Companies are upgrading their technology to make an app convenient and relevant based on user's requirement. This study is trying to understand the frequency of application usage and the importance of various factors like time to complete transaction, relevance, space it consumes, features, User Index, and ease of use for a user which leads to purchase intention. The study has found that UX/UI is the most important factor followed by other factors. The output of the study has the practical implication for online retailer.
Best Practices in Management Institutions for Global Leadership
Authors: Deshpande Mukund
Published: October 2016

Globalization has been the ensuing source of multiple opportunities and concerns as well for the Management Institutions as they cross through twenty first century. They face diverse challenges in their operations, students' liking or behaviour and the business environment. MBA programmes, for many years, enjoyed reputation and growing prestige in the business world. Today, however MBA programmes face strong disapproval for deteriorating to pass-on useful skills that are incapable to prepare leaders and unable to inculcate norms of ethical conduct and even weak to lead graduates to good corporate jobs. The state of affairs has made these Institutions indispensable to relook for instant actions to bring them back to same respect they enjoyed. Insight into the aforesaid concerns reveals a ‘Bi-lateral' instrument that has superior utilitarian and balancing character, coupled with ‘Tri-dimensional' feature of framing the policy, delivers highly effective results to best practices, for managing the Institutions to regaining global leadership.
Multicultural Orientations for 21st Century Global Leadership
Authors: Atiku Sulaiman Olusegun , Fields Ziska
Published: October 2016

Multicultural orientation is an important focus area in developing managers for international assignments. This chapter extends the frontier of knowledge on the benefits of developing multicultural orientations in line with business and stakeholders' needs in the global economy. A brief literature review was conducted on multicultural orientations and global leadership effectiveness in the 21st century. It was found that multicultural learning experiences and communication skills, deep self-awareness, multiple intelligences and sensitivity to cultural diversity, humility, cautious honesty, global strategic thinking and good negotiating skills are necessary in the 21st century. The managerial relevance of this chapter centres on further research and development of global psychological capital, vertical development of bigger minds and multiple intelligences to navigate in the midst of volatilities, uncertainties, complexities and ambiguities in the 21st century.
Holistic Management Education at Tanzanian Rural Development Planning Institute
Authors: James Stephen , Hauli Emmanuel
Published: October 2016

Holistic Management Education (HME) develops ability of managing the entirety. Objectives of this chapter were to examine HME benchmarks and determine laggards in Human Resource Planning and Management (HRPM) programme at the institute. Methods of data collection included documentary review, participant observation and in-depth interview. Sample size was fifty students and two lecturers as key informants. Judgmental sampling procedure was used for respondents. The chapter found HME benchmarks in HRPM including: integrated curriculum consisting of stakeholders' collaboration in curriculum formulation, holistic vision, mission, objectives, multidisciplinary modules, integrative assessment methods, active pedagogical learning methods and conducive learning space. Laggards in HME included inadequate provision of dormitories and inadequate use of guest speaker learning method in classrooms. Taking advantage of prevailing HME benchmarks and capacity building of lecturers on HME were solutions for HME enhancement. Management mobilization of resources for supporting HME activities and lecturers' commitment to their career duties were recommendations for strengthening HME.
Excellence Perspective for Management Education from a Global Accountants' Hub in Asia
Authors: Senaratne Samanthi , Gunarathne A. D. Nuwan
Published: October 2016

This chapter discusses how accounting education in Sri Lanka, an emerging South Asian country, has evolved over time to become a global hub of accountants through its accounting education system. The chapter presents a detailed description of the history of accounting education in Sri Lanka, the role of professional accounting bodies and academic accounting education, a comparison of professional and academic education systems and finally the current status and future directions of accounting education of the country. Having roots of accounting education well over twenty centuries, the professional and academic education systems of Sri Lanka have evolved independently creating an anomaly when compared with the global practice in which the graduate accounting profession is the norm. Sri Lanka will have to continually strengthen the accounting education system to sustain its stature in the ever dynamic and complex global business environment that poses many challenges for the accounting profession.
EFQM in Management Education
Authors: Saiz-Alvarez José Manuel , Olalla-Caballero Beatriz
Published: October 2016

Quality Assurance and Value Management can be both assured by combining informational competencies and integral values, especially in higher education. Educated new generations acquire informational and labor-oriented competencies that positively affect to firms enhancing productivity and efficiency. The development of the Internet has been converted into one of the main engines of economic growth by having created a new Postindustrial Technological Cyber-society that is focused on a worldwide-oriented business market. Only the best and well prepared businesses survive in a hostile economic world by attracting the best human capital, investors, and clients. As a result, and given the importance of higher education for firms, there is a necessity of enriching the EFQM Model that the authors propose in the chapter.
Enhancing Sustainability through Experiential Learning in Management Education
Authors: Sharma Aasha Jayant
Published: October 2016

Sustainability related areas like CSR, business ethics and corporate governance as subjects is seen in most business school curriculum, whether its inclusion leads to inculcating interest and values for responsible business practices is still a big question. Sustainability incorporates holistic view of issues; the curriculum therefore, has to make linkages to social issues and has to be contextual. The focus of business school curriculum has to be on sensitizing students towards responsible citizenship along with competency building in the area of sustainability. Here, experiential' or action learning would be helpful. The chapter posits the importance of experiential learning in the context of management education and highlights the fact that unless sensitized to the sustainability issues, business schools or at corporate level will see it only from compliance perspective. The chapter also discusses success story of existing modules on experiential learning crafted by 2 NGO's intended to sensitize the participants.
Educational Data Mining and Indian Technical Education System
Authors: Kansal Nancy , Solanki Vijender Kumar , Kansal Vineet
Published: October 2016

Educational Data Mining (EDM) is emerged as a powerful tool in past decade and is concerned with developing methods to explore the unique types of data in educational settings. Using these methods, to better understand students and the settings in which they learn. Different unknown patterns using classification, Clustering, Association rule mining, decision trees can be discovered from this educational data which could further be beneficial to improve teaching and learning systems, to improve curriculum, to support students in the form of individual counseling, improving learning outcomes in terms of students' satisfaction and good placements as well. Therefore a literature survey has been carried out to explore the most recent and relevant studies in the field of data mining in Higher and Technical Education that can probably portray a pathway towards the improvement of the quality education in technical institutions.
A Nearest Opposite Contour Pixel Based Thinning Strategy for Character Images
Authors: Bag Soumen
Published: October 2016

Thinning of character images is a big challenge. Removal of strokes or deformities in thinning is a difficult problem. In this paper, we have proposed a nearest opposite contour pixel based thinning strategy used for performing skeletonization of printed and handwritten character images. In this method, we have used shape characteristics of text to get skeleton of nearly same as the true character shape. This approach helps to preserve the local features and true shape of the character images. The proposed algorithm produces one pixel-width thin skeleton. As a by-product of our thinning approach, the skeleton also gets segmented into strokes in vector form. Hence further stroke segmentation is not required. Experiment is done on printed English and Bengali characters and we obtain less spurious branches comparing with other thinning methods without any post-processing.
Experiential Marketing
Authors: Devís Bárbara Aucejo , Pocoví Maria
Published: October 2016

Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail surroundings to predict future consumer behavior. The reader will see real cases where companies are employing neuroscience tools applied to business practice. The goal's chapter is to demonstrate that monitor consumer in real environments it is possible without intrusiveness technologies and it is helpful to apply unforgettable experience to increase the loyalty of brands.
Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age
Authors: Kasemsap Kijpokin
Published: October 2016

This chapter explains the overviews of cognitive neuroscience, neuroimaging techniques, Social Cognitive Neuroscience (SCN), social neuroscience, and social cognition. Cognitive neuroscience is the important neuroscience area to understand human cognition since results can clarify the functional brain organization, such as the operations performed by the specific brain area and the system of distributed neural areas, toward supporting both specific cognitive representation and effective decision-making process. Social neuroscience is an interdisciplinary field devoted to understanding how biological systems implement the social processes and behavior, and to utilizing biological methods to inform the theories of social processes and behavior. The chapter argues that mastering cognitive neuroscience and social neuroscience perspectives has the potential to make effective business decisions and reach strategic goals in the information age.
Interaction between the Emotional and Rational Aspects in Consumer Buying Process for Typical Food Products of Italy
Authors: Sturiale Luisa , Scuderi Alessandro
Published: October 2016

There are many scientific contributions from different disciplines, including philosophy and psychology, which have dealt with aspects of buying behavior related to typical products. These products convey messages relating to the area of origin (in terms of culture and environment) and food security (including nutritional aspects). Recently, scientific contributions based on “neurological” investigative techniques have been developed on consumer behaviors. They have a relevant interest in the scientific community because they can be a valid instrument to understand the cognitive and emotional processes on “the preferences expressed”. This is a new theoretical approach known as “neuromarketing”. This chapter aims to analyze the cognitive and emotional choices of the consumers regards typical products of Italy. The results could be used to support specific campaigns to enhance the typical product by using a targeted communication which highlights the emotional components of the buying process.
Marketing Meets Neuroscience
Authors: Cherubino Patrizia , Cartocci Giulia , Trettel Arianna , Rossi Dario , Modica Enrica , Maglione Anton Giulio , Mancini Marco , Di Flumeri Gianluca , Babiloni Fabio
Published: October 2016

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided by gender (male, female). Comparisons of cerebral index previously defined have been performed to highlight gender differences between scenes of interest of a specific TV commercials and the influence of the speaker's gender on the subgroups perception. Findings show how EEG methodologies could be used to obtain information not obtainable otherwise with verbal interviews. These cerebral index could help to analyze the perception of TV advertisements according to the target consumer's gender.
Neuroscience Applications on the Assessments of TV Ads
Authors: Çakar Tuna , Gez Kaan
Published: October 2016

The progress in neurotechnologies has enabled a potentially better and cheaper analysis for the neural signals not limited to medical applications but influencing several fields from marketing to economics and law to ethics. Since the main targets have been to understand the brain mechanisms better as well as providing useful applications specifically regarding the sector-specific interest, one related application has been about the assessments of TV ads as a complementary and more objective tool than traditional methods that rely on the verbal self-reports and interviews that could be speculative and misleading depending on the given context. For assessing several TV ads within a shorter duration, the use of neuroscientific methods has attracted much interest. This chapter will focus on the current practices with the given constructs for the TV ad research specifically in relation to the practices such as attention, emotional engagement, individual preference, and market success.
Indian National Strategy for Climate Change Adaptation and Mitigation
Authors: Khanna B. K.
Published: October 2016

India is a growing economy and has to sustain its economic growth, despite challenges of climate change. India's vision is to create a prosperous, self-sustaining economy, mindful of responsibilities to both present and future generations. It is committed to engage in multilateral negotiations in the UN Framework Convention on Climate Change (UNFCCC) in a positive, constructive and forward looking manner. India needed to formulate a national strategy to adapt to climate change and to further enhance the ecological sustainability of its development path based on its unique resource endowments, overriding priority of economic and social development and poverty eradication. This chapter explains the principles on which the National Action Plan on Climate Change is based, the approach adopted and provides details of eight missions, which form the core of the National Action Plan. The status of actions taken on each of the eight missions and other initiatives and the way forward has also been elaborated.
Zero Tillage for Mitigating Global Warming Consequences and Improving Livelihoods in South Asia
Authors: Bhatt Rajan
Published: October 2016

Declining land and water productivity, rising global temperature, underground water availability, energy, labour availability, increasing cost of production, burning of crop residues and changing climatic conditions are major challenges faced by both scientists and farmers in South Asia. To address these challenges, different resource conservation technologies were promoted in the South Asia. Zero tillage was generally practiced in the region, which retains the previous crop residues on the soil surface while establishing main crop viz. wheat seeds directly drilled in standing anchored rice straw. Further such tillage systems required no pre-sowing irrigation which further improves the irrigation water productivity. The current chapter reviews the consequences of zero tillage on soil physical, chemical and biological properties, land and water productivity and in mitigating global warming potential in texturally divergent soils under different agro-climatic regions. Our review revealed that positive effects of zero tillage are visible only after 4-5 years up to which farmer might have to sacrifice some yields. Thus, there is need to recommend an integrated climate smart agriculture package/approach, which effectively solves weed pressure problems, helps in improving land and water productivity, mitigates global warming consequences and uplifts livelihoods in South Asia.