bluuebunny/crossref_metadata_2025 huggingface dataset:
RESEARCH OF CONSUMER BEHAVIOR IN THE OMNICHANNEL ENVIRONMENT OF E-COMMERCE IN UKRAINE
Authors:   Lviv Polytechnic National University, Hayvanovych Nataliya , Shatova Marta ,   Lviv Polytechnic National University
Published: April 2022

If earlier retailers could clearly divide buyers into those who prefer to buy online or offline, then over the past year, the number of omnichannel sales has increased by 25%. A modern buyer uses at least 5-6 sales channels, wants to know everything about the product: from the description on the website to the opinions of opinion leaders on forums and social networks. The convergence of physical and online retail has paved the way for the emergence of omnichannel retailing, and the trend for omnichannel consumption is becoming increasingly important. The main challenge facing companies is to streamline the buying process in such a way that customers will not spend money in the buying process due to a change in the distribution channel. Enterprises are faced with the need for a more detailed study of consumer behavior in order to organize effective cooperation with them in an omnichannel retail environment. The article examines trends, problems and prospects for the implementation of an omnichannel strategy in the activities of domestic retail companies. The necessity of building links between online and offline stores have been substantiated. In order to study the behavioral models of consumers in an omnichannel environment, a marketing research was conducted of the regular customers of the largest retailer of sportswear and footwear in Ukraine, the “Sportmaster Ukraine” company. The case survey was conducted during June-August 2021 using the convenience sampling method. In fact, more than 250 respondents were interviewed. Based on the results of a theoretical study and on the basis of a statistical analysis of empirical material collected in a marketing research of the sportswear and footwear customers behavior, the six most common behavioral models of consumers in an omnichannel environment were identified, in particular: ROPO (Research Online Purchase Offline), BOPS (Buy Online Pick up in Store), "Looking cheaper prices”, “Uses a mobile apps”, “Reacts to push messages”, “Target”. For each of the selected groups of consumers, approaches to cooperation were developed and proposed. For each of the selected consumer segments, approaches to cooperation were developed and proposed that can be used by retailers when working in the omnichannel environment of e-commerce in the clothing and footwear market.
PECULIARITIES OF CREATING PHARMACEUTICAL CLUSTERS IN UKRAINE TO STRENGTHEN THE COMPANY’S POSITION IN THE MARKET
Authors:   Oles Honchar Dnipro National University, Zahrebelna Daria , Privarnikova Irina ,   Oles Honchar Dnipro National University
Published: April 2022

Today, there is a high level of competition in the market of pharmaceutical companies, so in order to strengthen its market position; it is advisable for pharmaceutical companies to implement a cluster approach. The purpose of the study is to analyze the features of the creation of pharmaceutical clusters on the basis of existing pharmaceutical companies engaged in foreign economic activity, in order to strengthen their position in the Ukrainian market. The methodological basis of this work is the integrated application of various methods of scientific knowledge. Among the general scientific methods, the authors used analysis (used to determine the main factors influencing the formation of pharmaceutical clusters in Ukraine), induction (obtaining general conclusions on the management of pharmaceutical clusters), generalization and structural-functional (to determine the main ancillary activities and their percentage), experiment (to calculate the feasibility of using a cluster approach in the management of the pharmaceutical cluster). In addition to these, the authors used a special method – formal-logical (to identify the reasons for the use of a set of certain activities). The article analyzes the main conditions and factors necessary for the formation of pharmaceutical clusters in the Ukrainian market. The authors analyzed the ancillary activities of Ukrainian pharmaceutical companies engaged in foreign economic activity. This paper shows the most common combinations of activities of Ukrainian pharmaceutical companies engaged in foreign economic activity. This study economically justifies the creation of a pharmaceutical cluster, using the ancillary activities of pharmaceutical companies. The authors confirm that the formation of a pharmaceutical cluster in Ukraine requires a developed infrastructure near the enterprise, the availability of resources and capacity, as well as qualified personnel who can be involved from any area. The analysis of two auxiliary activities proved the possibility of creating a pharmaceutical cluster based on them and allowed to identify the advantages. Based on the analysis of the activity and economic justification, the authors found that the creation of a pharmaceutical cluster strengthens the position of companies in the market. The achieved results can be used by pharmaceutical enterprises of Ukraine engaged in foreign economic activity to strengthen their position in the Ukrainian market. The difference is that the authors provide a logical explanation for combining certain activities of enterprises to create a pharmaceutical cluster. The limitations of this study are the analysis of ancillary activities of 200 pharmaceutical companies, with a similar analysis of more companies, the results may change. This paper opens up opportunities for future research in the implementation of the cluster approach in other industries.
ASSESSMENT OF THE LEVEL OF NETWORK READINESS OF ENTERPRISES IN THE DEVELOPMENT OF THE INFORMATION SOCIETY
Authors: Kravchuk Iryna , Popadyuk Olena ,   Yuri Fedkovych Chernivtsi National University
Published: April 2022

The result of this study is a theoretical and empirical scientific material focused on the formation of ideas about the prerequisites for the development of network economy in modern conditions. The network readiness of enterprises of the Chernivtsi region was analyzed by calculating the integrated indicator of network readiness of enterprises. A comprehensive consolidated assessment of indicators was obtained on the basis of determining the proportion of indicators that were grouped in the following categories: development of infrastructure and availability of digital content; introduction of innovations by business entities; use of ICT by the business. After analyzing the indicators of network readiness, we identified those components the impact of which is most significant on the ability of enterprises to use the benefits of innovative technologies for their development. The research was conducted on the basis of indicators that reflect the network readiness of enterprises of the region and are related to the use of ICT, in particular: innovation introduction, use of computers, access to the Internet, receiving banking, financial, educational services via the Internet, employment of the population in information and telecommunications area. Determining the share of the presented indicators made it possible to conduct this study objectively and comprehensively, to compare the data with similar indicators at the national level and individual regions of Ukraine, to determine the potential for increasing the network readiness of enterprises in the medium- and long-term perspective. The factors that determine the level of development of the network economy and are decisive in the process of economic growth were examined. The conducted analysis showed a positive trend in the level of use of electronic services by enterprises via the Internet, in particular electronic account management, digital signature in the electronic document flow, automated data exchange that facilitates improving the conduct of economic activity in the conditions of development of network economy.
METHODOLOGY OF FORMATION OF THE FINANCIAL AND ECONOMIC COMPONENT OF MARKETING PROCESSES IN COMMERCIAL ACTIVITY
Authors:   Bohdan Khmelnytsky National University of Cherkasy, Radzikhovska Yuliia , Solohub Myroslava ,   Bohdan Khmelnytsky National University of Cherkasy, Dovhan Iryna ,   Bohdan Khmelnytsky National University of Cherkasy
Published: April 2022

The article emphasizes that the formation of the financial and economic component of marketing processes is based on the media plan. A special place in the analysis of marketing processes in commercial activities is given to economic analysis of marketing activities. The analysis of the basic methods of formation of the budget for marketing activity is carried out. It is concluded that the achievement of a systematic and clear idea of financial and economic indicators in marketing processes (activities) is achieved through the use of tabular data presentation. Depending on the analytical content, there are tables that reflect the characteristics of marketing processes on the following grounds: the dynamics of the studied cost indicators, subprocesses and results, structural changes in indicators, the relationship of cost indicators and results in different areas of marketing, the results of calculating factors on the results of marketing activities, the method of calculating reserves, and summarized results of the analysis of activities. Methods of deterministic factor analysis reveal the relationship of the resulting factors with decisions related to marketing processes, namely with pricing decisions and various marketing costs. Heuristic methods of analysis (namely the method of expert evaluations) of marketing activities are used to determine targets and the significance of deviations, to form a set and select indicators to assess the costs, subprocesses and results of marketing activities. The method of marginal analysis is a method of assessing and justifying the effectiveness of management decisions in the commercial sphere on the basis of the causal relationship between sales, profits and costs. The objects of marginal analysis can be both individual marketing activities and marketing functions, as well as marketing activities in general. The description of methods is given, their features, advantages and disadvantages of use are specified. Ways to determine the minimum and optimal size of the marketing budget are studied separately. It is advisable to use mathematical models to determine the optimal financial and economic component of marketing processes. This will allow you to calculate the optimal cost with a high probability.
NEO-INSTITUTIONAL PRINCIPLES OF FORMATION OF THE CONCEPT OF STRATEGIC MANAGEMENT OF ECONOMIC SUSTAINABILITY OF TELECOMMUNICATIONS ENTERPRISE
Authors:   State University of Intellectual Technologies and Communications, Birbirenko Svitlana , Stankevych Iryna ,   State University of Intellectual Technologies and Communications, Banket Natalia ,   State University of Intellectual Technologies and Communications
Published: April 2022

The article discusses according to the classical approach, businesses have freedom of economic relations. There is free competition, the market's ability to self-regulate. It also follows from the classical approach that the economic stability of the enterprise depends only on itself, that it is self-regulating and does not need to develop measures to ensure it. The need for the introduction of strategic management of economic stability of the enterprise is eliminated, which necessitates research in the direction of forming neo-institutional principles of forming the concept of strategic management of economic stability of the enterprise, including telecommunications. Generalizations about the essence of the basic tenets of neo-institutional theory are as follows: the company has economic independence, the negative consequences of risk and uncertainty close to the loss of economic stability are possible if the transaction costs increase, there is a conflict between the company and its founder (owner). issues related to the formation and regulation of capital structure, the presence of certain defects in contractual relations. Issues related to economic sustainability management are not being studied. Formation and provision of economic stability of the telecommunication enterprise which carries out the economic activity in the conditions of risks and uncertainty is possible on the basis of realization of introduction of certain mechanisms. The concept of strategic management of economic stability of telecommunications enterprises is formed by the need to address three problematic aspects: low profitability of telecommunications enterprises with a small resource potential; lack of stable growth of telecommunications enterprises; gradual loss of investment attractiveness by telecommunications enterprises. These problematic aspects necessitate the application of a certain methodological approach to the development of the concept of strategic management of economic stability of the telecommunications enterprise on the basis of the provisions of positive economic science.
NEW ASPECTS OF INNOVATION MANAGEMENT IN TERMS OF ECONOMIC TRANSFORMATION
Authors:   Lviv Polytechnic National University, Zakharchyn Halyna , Panas Yaroslav ,   Lviv Polytechnic National University
Published: April 2022

New aspects of innovation management in the conditions of economy transformation through the prism of a functional approach are highlighted. It is emphasized that a high level of efficiency of innovative progress is impossible without a high level of innovation management, which maintains the whole innovation process. The quality management system of innovative development of domestic enterprises will be determined by qualitative change features innovative management and compliance with the principles of intellectualization, dynamic, self-organization, self-regulation, self-development. It is proved that classical functions of management of planning, organizing, motivating and controlling, without changing its essential nature in an innovative way and semantic filling acquire certain features in modern realities. It is emphasized that forecasting of the future on the basis of clearly expressed tendencies is a problem of innovative management today, therefore model forecasting as a method of studying the state of phenomena and processes on the basis of revealed regularities and tendencies becomes the basic component of theory and practice. The quality of innovation management in this context will be determined by the spread level of smart innovations not only in the field of technology, but also in the managerial field. In this regard, the approach to building the organizational structure of the enterprise will change significantly, and the replacement of vertical-oriented structures come horizontal structures and connections that can develop the creative potential of the enterprise. In addition, popularization of blockchain technologies will facilitate the transition from hierarchical to flat model, where managerial decisions are made transparently. Planning and organization are inseparable from the effectiveness of information provision of innovative processes, which also determines the quality of innovation management. The information space is expanding on a global scale and is rapidly filling up, however, the lack of proper information and a complicated procedure for its processing complicate modeling of innovation processes, forecasting demand for innovative products, automatically increasing the risk of ineffective managerial decisions. Indicated that synchronous performance features and innovative management principles will harmonize the interests of corporate entities involved in the innovation process, and enhance innovation processes.
HUMAN RESOURCE CAPACITY OF RAILWAY TRANSPORT ENTERPRISES: INSTRUMENTS AND DESTRUCTIVE FACTORS OF DEVELOPMENT
Authors:   Ukrainian State University of Railway Transport, Kuznetsov Volodymyr
Published: April 2022

The article defines human resources potential of railway transport enterprises as a set of professional competencies (level of education, knowledge, experience, skills, competences), moral and psychophysiological abilities of employees to systematic development and improvement of their own competence to implement the strategic objectives of railway industry enterprises. The specifics of personnel potential of railway transport enterprises were revealed and its component structure, which is represented by psychophysiological, professional-competence and moral components, was presented. The elements and key factors influencing each component of the personnel potential of railway transport enterprises are defined. It is established that at present the target priorities of the industry in the field of personnel development management, and consequently its personnel potential, are defined in the strategy of JSC “Ukrainian railways” for 2019-2023, which aims to form a competent, effective personnel composition in accordance with the needs of the railway transport. The analysis of the human resource management environment of railway transport enterprises was carried out, which allowed to summarize the main tools to ensure its development, currently being implemented at the enterprises of the industry. It is concluded that despite the high level of social guarantees for employees and a wide range of tools to promote the development of railway workers, combining not only training tools, but also methods to encourage employees to self-improvement, in general there is a worsening level of Human Resource Development at railway transport enterprises. A significant reduction in the number of employees in recent years indicates a threat to the stable functioning of the industry. It is established that the reduction in the number of employees is a consequence of negative phenomena occurring both in the management of the personnel potential of the industry and in its internal environment generally. Proceeding from the fact that personnel potential is formed and developed not only under the influence of industry factors, but also national and global ones, the destructive factors affecting the personnel potential of railway transport enterprises are systematized by dividing them into factors of financial and investment, socio-cultural, research and technology as well as institutional macro- and micro-level.
RESOURCE CAPACITY OF RAILWAY TRANSPORT ENTERPRISES: INSTRUMENTS AND DESTRUCTIVE FACTORS OF DEVELOPMENT
Authors:   State Higher Education Institution «Pryazovskyi State Technical University», Markina Natalia
Published: April 2022

Budgeting is gaining great popularity among domestic enterprises, whereas enterprises at those are used modern methods of the budgeting process can more effectively organize financial and economic activities. Today, the financial planning is one of the most effective alternative financial instruments used by enterprises to improve their financial activities and strengthen their financial condition. It allows to foresee and assess in advance the financial viability of individual lines of enterprise’s business, which is able to ensure the financial stability of the business entity as a whole. COVID-19 and the pace of changes that had taken place have put many businesses in the state of survival with a focus on cash flow, planning and profitability. This requires the improving systems and processes to minimize the impact of economic uncertainty. In the modern world the financial planning and analysis is the leader in the sphere of transformation of the entire business in general and its financial component in particular. There is a wide variety of methods of implementation and use of budget management, which were developed and improved by foreign scientists and researchers, as well as domestic scientists to adapt to economic and market conditions. Each budgeting method has its advantages and disadvantages. Applying the right way of budgeting will ensure the growth of management efficiency through the creation of additional value and improving control properties. Modern budgeting methods are aimed at increasing the company's flexibility through a preliminary analysis of possible changes in both external and internal environment, which will help minimize risks. The features of the budgeting process at enterprises are considered. Also in the work there is a consideration of the concept of budgeting by various scientists and researchers. The analysis of various methods of implementation and use of budget management is carried out, the essence and effectiveness of each of the methods is disclosed, and the positive and negative features of the methods of the budgeting process are highlighted.
SAFETY AND SECURITY OF INTERNATIONAL TOURISM IN THE CONDITIONS OF GLOBAL THREATS
Authors:   Lviv State University of Physical Culture named after Ivan Boberskyi, Holod Andrii , Hrafska Oryslava ,   Lviv State University of Physical Culture named after Ivan Boberskyi, Baziuk Mariia ,   Lviv State University of Physical Culture named after Ivan Boberskyi
Published: April 2022

The article deals with the analysis of current threats to the development of different levels of tourism systems in the context of international tourism security, as well as the substantiation of international tourism destinations development directions in the crisis. Approaches to understanding tourism safety and security are generalized taking into account the peculiarities of international tourism development in crisis conditions. A structural and functional model of the international tourism destination has been developed. It has been established that global threats and challenges are key factors influencing the functioning of international tourism destinations, especially in times of crisis. While threats require a response from the destination and the tourist systems of which it is a part, the challenges need to be adapted first and foremost. The main global threats to the development of tourism in modern conditions have been identified. There are three groups of problems that need to be addressed in the context of ensuring the safety and security of international tourism: problems of forming the image of international tourism destinations; problems of social adaptation of foreign tourists within the destination; problems with providing feedback to foreign tourists. In the context of global threats, which in some periods intensify and cause crises in the development of tourism in many countries, the functioning of international tourism destinations requires the development and implementation of a system of measures aimed, in particular, to optimize social adaptation of tourists. The proposed system of measures aimed at ensuring the safety of tourism in international destinations, together with compliance with generally accepted norms and safety standards, will allow regional and local tourism systems to withstand crisis periods with minimal losses. The reserve option for the development of international tourism destinations during periods of intensification of global threats is the reorientation to domestic tourism. It is worth noting that this direction of adaptation is especially promising for large and diverse in natural and cultural characteristics of countries, including Ukraine.
CHARACTERISTICS OF THE MECHANISM AND METHODS OF SOCIO-ECONOMIC MOTIVATION OF PERSONNEL
Authors:   Kamianets-Podilskyi Ivan Ohiienko National University, Lysak Volodymyr , Semendiak Vadym ,   Kamianets-Podilskyi Ivan Ohiienko National University
Published: April 2022

In this article the mechanism of socio-economic motivation is investigated and the analysis of existent methods of personnel motivation is conducted. It is found out that except external factors plenty of internal factors has influence on personnel motivation among which the corporate culture of corresponding enterprise occupies not last role. In the article a study of corporate culture influence on enterprise is undertaken on the system of adaptation and personnel motivation and forming its reasons. In the article the influence of material facilities, the role of salary and also the system of awarding of personnel that exists on enterprises are studied. It is educed that in the conditions of economic crisis and worsening of majority of population welfare a salary becomes one of the main elements that motivates workers to implementate the tasks which are put before them. It is found out that except the material system of motivation non-material motivation is purchased widely in domestic enterprises too. The system of compensation influence on the mechanism of socio-economic motivation of workers is investigated and its different forms are described. The influence of social motivation facilities is studied and essence, value of public approval, conviction and role of reputation on personnel motivation are exposed. It is proved that the balanced correlation between the system of encouragement of workers and facilities of punishment for violation of rules and corporate culture that exists on the enterprise plays an important role in the process of enterprise management and personnel motivation. It is educed that the punishment system includes not only privation of bonuses but also imposition of fines that is laid on workers who violate labour discipline systematically, a permanent delay on work and arrival on work in the drunk state are observed. This article proves that outstanding influence on the system of workers motivation is rendered by the system of stimulation that allows to satisfy existing necessities for workers. The role of basic motivational methods is investigated among which there is compulsion, reward and involvement.
UNCERTAINTY IN THE DIGITAL ECONOMY FROM A FINANCIAL PERSPECTIVE
Authors:   State University of Economics and Technology, Suprun Anatoly , Obodets Daria ,   State University of Economics and Technology, Lepekha Anna ,   State University of Economics and Technology
Published: April 2022

The paper studies the uncertainty of current realities in the development of the digital economy. Opinions of various scholars and practitioners in the financial field regarding the possibilities of quantitative measurement of risks and accounting for uncertainty in financial transactions are considered. The well-known Long-Term Capital Management Corporation, co-founded by Nobel Prize winners R. Merton and M. Scholes, is a prime example of the inability to fully quantify financial market risks. Views of well-known investors, scientists about the danger of uncontrolled distribution of derivative securities due to their complexity and unclear mechanism of their action are presented. The development of information technology in Ukraine, the level of state support for the industry and the growing role of IT in the economy (for example, the growth of export earnings) are briefly described. Ukraine has become a regional leader in the field of IT and claims a place in the world. It is determined that digital technologies have radically changed business processes and public life for the better. At the same time, they have generated many new risks that are very difficult to even describe, let alone quantify. The situation has become much more complicated with the advent of cryptocurrency and other virtual assets. Therefore, the level of general uncertainty about the further development of the global financial and economic system has increased many times over. The examples of the natural gas market (traditional market) and bitcoin (new market) show an extremely high risk of price volatility, which also creates uncertainty. The instance of the hacking of Facebook's security system shows the effect of new risks in the design (sudden event - monetary losses due to falling stock prices). All examples are events that have already taken place, but which no one could have predicted using the mathematical and statistical apparatus. In drawing conclusions, attention is focused on three aspects: first, the use of mathematical and statistical apparatus is necessary in finance, but subject to certain limitations (for example, the time horizon of forecasting); secondly, there are financial industries where the mathematical apparatus provides excellent results (the main example of commercial insurance); third, governments and central banks are urged to conduct detailed research and strengthen government control and oversight of virtual assets derived from securities that pose a particular threat to the global economy.
FORMATION AND SUBMISSION OF FINANCIAL STATEMENTS IN ELECTRONIC FORM
Authors:   National Transport University, Antonenko Nadiia , Chaban Yelyzaveta ,   National Transport University
Published: April 2022

The article analyzes the composition of financial statements, indicates ways to improve its content and structure. The study outlines and solves the problem of determining the main stages of development of electronic reporting; the theoretical and methodical provisions of preparation and submission to the supervisory authorities of electronic financial reporting are substantiated; developed practical recommendations aimed at improving the methodology of electronic financial reporting. In order to further improve the methodological basis of financial reporting at Ukrainian enterprises, it is proposed to gradually update the accounting policy, use a balanced system of principles, techniques and methods of accounting given the impact of external and internal factors of the enterprise. The necessity of enshrining the concept of "electronic report" at the legislative level has been proved. It is defined that an electronic report is a document prepared by the relevant entities in electronic form in a special program, information in which is displayed in the form of appropriate electronic indicators for the purpose of the report with mandatory details and certified by qualified electronic signatures. The analysis of researches of domestic and foreign scientists concerning essence of the reporting and methodology of its drawing up is carried out. It is substantiated that the use of electronic reporting improves the connection between business entities and state regulatory authorities; improves the procedure for administering taxes and fees; serves to choose the best option for the relationship between control bodies and taxpayers and guarantees their maximum impartiality. The described problems of electronic reporting in Ukraine allow us to determine the prospects for further use of electronic reporting in order to improve the process of electronic document management at the enterprise level and at the state level. It is determined that the results obtained during the study can be used in the development of an effective system of compilation and submission to the control bodies of electronic reporting of domestic enterprises and organizations.
SWOT-ANALYSIS OF FUNCTIONING E-BUSINESS SYSTEMS IN UKRAINE
Authors:   Yuriy Fedkovych Chernivtsi National University, Verbivska Lyudmyla
Published: April 2022

Within the article, the features of the functioning of the e-business system in Ukraine are considered. In particular, the features of this system, its importance for the development of the national economy are described. The results of research state that e-commerce is an economic activity, which is carried out at first place using modern information technologies in order to get profit. Development of this system depends both on the availability of favourable climate to conduct business, and on conditions created for the operation and development of enterprises in the sphere of information technologies . From he standpoint of the system approach, the e-business system is an integral, unified object of study, which is a complex of relations between economic subjects that take place in the process of purchase, sale, production and exchange of goods and services using information and communication technologies, has its own purpose of the functioning, a complex composition of the construction and interacts with other systems of external environment. The analysis of the development of the e-commerce system in Ukraine is carried out and it is found out that our state today is in the group of countries, which actively develop various directions of business and that use in their functioning information technologies, are importers of the above technologies. The COVID-19 pandemic has actively activated the development of the outlined system in Ukraine, and submitting services and sale of goods using the Internet network has spread also on the branches and spheres of economy where before new technologies were not actually used by the subjects of entrepreneurship. In the article, the SWOT-analysis of the development of the e-business system in Ukraine is conducted, and, accordingly, weak and strong sides in order to carry out busines activity in this sphere are outlined. The analysis of opportunities and threats made it possible to describe the features of the development of the outlined system in future. It is found out that this development depends on exogenous factors, and especially, endogenous factors, which sources of origin are internal economic, political and social processes in the country.
El análisis de las fortalezas, oportunidades, debilidades y amenazas en un grupo de empresas del estado de Jalisco
Authors: Hernández Cotón Silvio , Sánchez Gutiérrez José , Vázquez Sandoval Manuel , Urzúa López José de Jesús
Published: April 2022

Los procesos de planeación estratégica se convierten en esenciales para dirigir los cambios de la organización y proporcionan las condiciones en la toma de decisiones gerenciales. Los resultados aquí expuestos son parte del problema general abordado en la línea de investigación sobre el pensamiento estratégico de las empresas de Jalisco, desarrollado por el Departamento de Mercadotecnia y Negocios Internacionales del CUCEA, y se refieren a la identificación de las tendencias que puedan hallarse en las debilidades, amenazas, fortalezas, y oportunidades que se presentan ante las empresas. Se analizan los resultados de la investigación, obtenidos en 30 empresas de Jalisco durante 2003 y 2004, comparándolos con los resultados obtenidos en otras 54 empresas de Jalisco en la investigación realizada en 2002, en las que se identificaron las cinco principales fortalezas, oportunidades, debilidades y amenazas de cada empresa, así como las coincidencias.
El mercado de valores en México y la opciones de inversión para extranjeros
Authors: Guerrero Herrera Juan Fernando
Published: April 2022

Este ensayo ofrece una panorámica de las opciones de inversión que tienen los extranjeros en el mercado de valores mexicano. Con el fin de cumplir el objetivo, el presente se estructuro en tres apartados; el primero ilustra el marco global de los mercados financieros, el segundo muestra el mercado de valores de México y el tercero describe las opciones de inversión que tienen los extranjeros, residentes o no en el país, en el mercado de valores mexicano.
Las prácticas relacionales. Una exploración de su aplicación en dos sectores empresariales de Jalisco
Authors: González Ramírez Ernesto Raúl , Flores Mora Juan Antonio
Published: April 2022

El objetivo del presente artículo es describir como algunas empresas del contexto jalisciense desarrollan los elementos de la mercadotecnia de relaciones. Conocer en qué medida son utilizadas algunas técnicas y estrategias de relaciones en las empresas con sus diferentes mercados, en este caso, clientes proveedores y la competencia. Se parte de que una empresa enfocada a las relaciones desarrollará su esfuerzo por potenciarlas. Si el grado de utilización de técnicas y estrategias es alto, será un reflejo de su nivel de enfoque a las relaciones. Se seleccionaron dos sectores empresariales: fabricación de cuero y calzado y dulces y chocolates. Las empresas participantes pertenecen a empresas micro, pequeñas, medianas y grandes. Los resultados manifiestan una visión del marketing más centrada en las transacciones que en las relaciones. Ello abre, de manera significativa, líneas de investigación interesantes para el marketing en el contexto objeto de estudio.
Leadership as a bottleneck factor in CRM. Or: What could be learned from Alinghi
Authors: K. Holste Astrid , Rapp Reinbold
Published: April 2022

El profesionalismo y la administración de relaciones con el cliente no se detienen con los sistemas y estrategias, el éxito real de los acercamientos prometedores sólo se puede lograr por medio de una nueva orientación y administración. Esto incluye la comprensión de la administración como un marco de referencia existencial que está basado en la confianza, ya que todos los ejemplos presentados muestran que el CRMtrata con nuevas situaciones, pruebas, problemas y errores, además de cómo tratar con incidentes inesperados. Cuando un gerente no es capaz de mostrar fe en sus empleados y de establecer una administración que ve los errores de forma positiva (el error como la mejor forma de aprendizaje) como base de la organización, las mejores auditorías y los mejores procedimientos están perdidos. si este entendido básico es probable que exista en algún lado, resultados positivos del CRM pueden ser obtenidos a corto plazo, debido a análisis consecuentes y a la realización de lineamientos a seguir —y con la introspección continua y la repetición de procedimientos, los cuales pueden servir como ventaja competitiva independiente para un individuo en particular.
Apertura económica y desempeño organizacional ¿La estructura organizativa, sus recursos y competencias distintivas han determinado su éxito competitivo? Un acercamiento a la competitividad de la industria manufacturera del Gran Caldas, Colombia.
Authors: López Villegas Luis Ignacio
Published: April 2022

La investigación se realizó sobre la mediana y grande industria manufacturera de Caldas y buscaba identificar qué competencias había desarrollado la industria de cara a la creciente competencia, dados los procesos de apertura económica que ha sufrido la economía colombiana. se estudiaron las competencias gerenciales, en marketing y servicio posventa, y en el área de producción; se hallaron las fortalezas y debilidades de la industria en estas áreas mediante un acercamiento analítico descriptivo que permitiera realizar sugerencias y propuestas de mejora a estas industrias
Competitividad de los productores de chocolate establecidos en el Distrito Federal, 1994-2005.
Authors: Garduño Gúzman Susana Asela , Torres Rivera Alma Delia , Rojas Pantoja Janeth Verenice
Published: April 2022

Con el propósito de conocer las causas de la pérdida de mercado de las empresas mexicanas de la industria chocolatera del Distrito Federal durante 1994-2005, se efectuaron actividades encaminadas a describir las características de esta industria y su contexto socioeconómico para ubicar estrategias de respuesta. Con esta intención, se consideró como fundamento teórico de la investigación la perspectiva estratégica de la competitividad; el método empleado fue a partir de los enfoques cualitativo y cuantitativo. En el primero se identificaron los factores que, en opinión de los gerentes, inciden en la competitividad de las empresas; además se eligió un estudio de caso múltiple (Yin, 1994) con el uso de la grounded theory (glaser y strauss, 1967) como herramienta de análisis. En el segundo se obtuvieron los resultados descriptivos de los elementos incidentes en la competitividad de las empresas, desde la perspectiva empresarial y de industria.
Propuesta de un modelo de gestión del conocimiento para la pequeña y mediana empresa manufactura
Authors: Alfaro Calderón Gerardo Gabriel , González Santoyo Federico , Hernández Silva Virginia
Published: April 2022

El objetivo del presente trabajo es desarrollar un modelo de gestión del conocimiento para las pequeñas y medianas empresas manufactureras de la ciudad de Morelia, Michoacán, que les permita a los gestorespropietarios contar con el conocimiento en la generación y sostenimiento de ventajas competitivas en el mercado global. el método de investigación utilizado está encuadrado en una investigación no experimental, de corte transversal en donde se contrasta en forma empírica el modelo mediante estudios exploratorios, análisis descriptivos, estudios correlacionales y análisis multivariado con el fin de conocer el comportamiento de las variables del modelo, para con ello efectuar las recomendaciones al respecto
Competitividad (Negocios Electrónicos) vs productividad como factor de permanencia en la industria pequeña y mediana del sector textil y de la confección de Aguascalientes, en un mundo globalizado
Authors: García Martínez Bogar , Ramírez Calvillo Rodolfo , Ortíz Romero Víctor Manuel
Published: April 2022

Negocios electrónicos se define como empresas administradas con tecnología de información. El objetivo de la investigación es desarrollar un modelo para ubicar al sector textil y confección en el nivel de quiebra, supervivencia, permanencia, integrando variables de productividad, nivel de negocios electrónicos, competitividad, en dos fases: primera, cualitativa, segunda, cuantitativa. Los resultados ubican su nivel de negocios electrónicos entre el nivel de quiebra y el de supervivencia; son competitivos sólo dentro de su entorno local; la exposición externa generada por la globalización irá quebrando a las empresas. La conclusión: su nivel de negocios electrónicos no les permite integrarse a cadenas productivas globales.
URGENSI DESKRIPSI PEKERJAAN DALAM MENINGKATKAN KINERJA KARYAWAN : SEBUAH STUDI LITERATUR
Authors: Astuti Nidya , Ikhwan Khairul
Published: April 2022

Penelitian ini memiliki tujuan yaitu untuk mengetahui dampak dari deskripsi pekerjaan bagi karyawan. Sampel penelitian ini adalah artikel yang dipublikasikan pada 16 jurnal nasional berakreditasi pada tahun 2016 sampai dengan tahun 2021.  Sampel diperoleh sebanyak 17 artikel yang membahas mengenai deskripsi pekerjaan. Metode yang digunakan yaitu metode charting the field yang dikembangkan oleh (Hesford et al., 2007). Penelitian ini mengklasifikasikan artikel berdasarkan topik, metode penelitian, dan sektor penelitian. Topik yang paling banyak diteliti dari variabel dependen adalah variabel kinerja karyawan, variabel independen yang paling banyak diteliti adalah variabel deskripsi pekerjaan. Metode penelitian yang paling banyak digunakan adalah metode kuantitatif dan sebagian besar penelitian dilakukan pada sektor swasta.

Kata kunci : deskripsi pekerjaan, kinerja karyawan, charting the field
ANALISIS KEMAMPUAN KOMUNIKASI MATEMATIS SISWA DITINJAU DARI GAYA BELAJAR
Authors: Tiumlafu Nonci , Babys Urni , Bien Yusak I
Published: April 2022

Penelitian ini bertujuan untuk menganalisis kemampuan komunikasi matematis siswa ditinjau dari gaya belajar. Jenis penelitian ini adalah deskriptif kualitatif. Subjek dalam penelitian ini adalah siswa kelas VIII SMP Negeri 1 Mollo Utara sebanyak 17 orang. Teknik pengumpulan data yang digunakan adalah tes kemampuan komunikasi matematis siswa, angket gaya belajar dan wawancara semi terstruktur. Hasil penelitian menunjukkan bahwa masing-masing siswa memiliki gaya belajar yang berbeda-beda. Siswa dengan gaya belajar visual dapat memenuhi indikator menyatakan ide matematika dalam bentuk diagram, menggunakan notasi dan simbol dalam menyajikan ide matematika dan menggambarkan hubungan-hubungan pada diagram koordinat. Siswa dengan gaya belajar auditorial dapat memenuhi indikator menyatakan ide matematika dalam bentuk diagram, menggunakan notasi dan simbol matematika dalam menyajikan ide dan menarik kesimpulan dari pernyataan matematika dan siswa dengan gaya belajar kinestetik dapat memenuhi indikator menyatakan ide matematika dalam bentuk diagram, menggunakan notasi dan simbol
Como um Olhar de Pássaro?
Authors: Melo Cristina Joanaz de , Arruda Gilmar , Clare Patricia
Published: April 2022

Olhar o passado como um país estrangeiro talvez seja um desafio impossível quando consideramos a carga cultural, subjetiva e identitária presente na obra do historiador, ou em toda ação humana, afinal, esta é uma espécie que produz símbolos e valores, cultura, que os utilizam para todas as relações entre humanos e outras espécies. Talvez somente para um ´estrangeiro-alienigena´ seria possível uma etnografia das relações entre humanos e o mundo natural. Através dessa metáfora busca-se alcançar no passado exemplos de ações, práticas e processos de preservação, restauro, cuidado com o mundo natural para, trazendo as ao presente alargar o espaço de experiência, aumentando assim o horizonte de expectativa em relação a continuidade das condições de vida na terra.
Olhares Aventureiros pelos Sertões de Goiás
Authors: Montoro Tania Siqueira
Published: April 2022

Book Review
BARBO, Lenora (org.) Uma viagem pelo sertão: 200 anos de Saint-Hilaire em Goiás. Jundiaí-SP: Paco Editorial, 2021.
Ciénaga de Aguablanca (Cali, Colombia), Escenario de Transformaciones Socioecosistémicas en el Siglo XX
Authors: Cabrera Aceneth Perafán
Published: April 2022

Los procesos de crecimiento demográfico y urbano han impulsado la pérdida de espacios lacustres y de biodiversidad a nivel global. Durante el siglo XX, la zona plana del valle geográfico del río Cauca (Valle del Cauca, Colombia), fue escenario de profundas transformaciones socioecosistémicas a partir de una serie de proyectos de sistemas de riego y drenaje, extensión de la frontera agrícola y de uso del suelo urbano sobre extensas zonas ribereñas del río Cauca. Se analizan en este artículo las transformaciones socioecosistémicas ocurridas en el complejo cenagoso y boscoso de la zona oriental de la ciudad de Cali (Valle del Cauca), de la cual hacía parte la Ciénaga de Aguablanca, entre fines del siglo XIX y mediados del siglo XX. Para el análisis se acudió al uso de fuentes primarias, secundarias y material cartográfico, a fin de identificar se muestran los principales cambios paisajísticos, de uso del suelo y de los servicios ecosistémicos, ocurridos a partir del proyecto desecador de la Ciénaga de Aguablanca, asociados al crecimiento urbano, demográfico y migratorio campesinos ocurridos en la ciudad de Cali desde mediados del siglo XX.
RANCANG BANGUN SISTEM INFORMASI PENERIMAAN PESERTA DIDIK BARU BERBASIS WEB PADA SDIT AL-MANAR
Authors: Muhaimin Abdi , Herianto Herianto
Published: April 2022

Penerimaan Peserta Didik Baru merupakan langkah awal dalam manajemen pelayanan sekolah kepada masyarakat dalam dunia pendidikan. Bagaimana sebuah sekolah melakukan promosi produk dan sekaligus pelayanan prima diawali dari penerimaan peserta didik, selanjutnya siswa/orangtua mendapatkan akses portal. Penelitian ini menggunakan metode waterfall dalam melakukan rancang bangun sistem informasi penerimaan pesrta didik baru, metode watefall adalah suatu metode yang merupakan perancangan System Development Life Cycle (SDLC), dimana perancangan diawali dengan requirement, design, implementation, verification, dan maintenance. Teknik pengumpulan data melalui observasi lapangan, wawancara, dan studi literature. PHP (HyperText Markup Language) merupakan bahasa pemograman berbasis website bersifat server side, yang berarti kode program PHP diproses seluruhnya didalam web server. MySQL merupakan bahasa yang memiliki kemampuan cukup baik untuk menunjang kerja para developer, baik User yang sudah berpengalaman dengan database maupun untuk pemula. Pada penelitian ini calon atau orang tua siswa dapat melakukan pendaftaran peserta didik baru dengan cara online.