Musical art at the present stage of Kazakhstan the conditions of the creative industry
Authors: Zh.A. Bekmagambetova , G.A. Begalinova 
Published: September 2022

Annotation. The article is devoted to the study of the musical performing arts of Kazakhstan in the aspect of the creative industry. At the present stage, in connection with the desire of the country’s economy to change the industrial sector to a creative one, creative activity needs to adapt to new conditions, faces visible changes that occur in the process of creating new material and its presentation.The purpose of the study is to draw attention to topical and complex issues that require reflection and study in the field of education, economics and international experience, which directly affect the activities of music performers in Kazakhstan.Taking into account the fact that presenting and expanding the position of creative activity in the international arena is relevant today, it is extremely important to train qualified personnel capable of realizing such ambitious tasks. Comparing the models of traditional and creative economies, one can see a rise in the level of the knowledge sector, including education, new technologies, scientific research and discoveries.In this work, the following methods are used: historical and chronological, which made it possible to consider the prerequisites for the emergence and development of modern pop instrumental performing arts in Kazakhstan; comparative, revealing the activities of performers in the field of pop instrumental art in a creative economy, as well as sources of income for performing musicians; interviewing, which made it possible to support the statements of the authors of the article with a reasonable opinion on the issues under study.It should be noted that within the framework of the presented research topic, for the first time, methods for generating income from various types of performing activities, a review of international experience and target indicators of musical performers of the instrumental genre were put forward for consideration, which in the future will directly contribute to the activities of the creative economy of Kazakhstan.The central idea of this work is a high degree of professional quality of healthy food products, as a high proportion of the creative industry sectors. The phenomena of the entire modern musical sphere are the organization of the educational process and expedient programs aimed at increasing the creative thinking of the student and improving the quality and number of qualified personnel who are able to creatively approach the development of the initiative and take an active part in the development of the cultural and economic growth of the country.Summarizing the materials of the work, we can come to the conclusion that in the modern conditions of globalization, music is an integral part in the lives of most people. More than ever, a topical field for research is pop instrumental performing arts in the aspect of intensive popularization of the creative industry in Kazakhstan, which needs a deeper scientific understanding. The potential of this sector is underestimated due to insufficient media coverage, lack of informative and substantiated research and statistical data, legislative provisions, and significant financial support.In line with the political course of the country, an extremely important task is to promote the cultural and economic segment aimed at the development of the creative industry associated with the education and formation of a society with a creative mentality and activity, capable of creating relevant and popular projects.