Big Data and Tourism Competitiveness Evaluation in the New Media Environment
Authors: Han Xiaofei , Li Yi , Wu Xiyue , Chen Wei 
Published: April 2022

The rapid development of science and technology has prompted human beings to continuously update the technical means of disseminating information. Nowadays, new media based on the Internet and mobile terminals have become an indispensable tool for the public to receive and disseminate information. Tourism informatization is an important means to promote the development of tourism and an important way to enhance tourism competitiveness. With the support of new media technology, the “audience” is gradually changing from the passive and silent “recipient of information” under the traditional media to the active intervener, which independently receives and feeds back information, and the flow of information is more free. New media has promoted the development of a “user-centered” communication model, presenting a situation in which “information receivers have the right to choose media, and channels have become the center of communication.” Studying the effect of regional tourism image dissemination under the background of new media and finding out the factors that affect the effect of tourism image dissemination under the background of new media are the magic weapon for the further development of the current tourism industry. These have completely overturned the traditional communication format. In the era of new media, what kind of changes the tourism image will bring in the process of shaping, dissemination, and promotion is a question worthy of our deep consideration. With the rapid development of information technology and the widespread use of modern communication equipment, human beings have entered the era of big data with the core value of mining data. At present, people no longer only use intuition and experience as the basis for making decisions, but more importantly, based on big data technology to analyze the relationship between data and then make scientific decisions. The advent of the era of big data has caused a corresponding change in the evaluation criteria for informatization of tourist destinations. Therefore, for tourism destinations, reexamining the evaluation criteria of informatization and establishing a reasonable evaluation index system have become a realistic problem in the development process of tourism destination information. Under this circumstance, strengthening the research on the evaluation of tourism destination information is of great significance to the healthy and rapid development of tourism destination informationization. This study proposes the background and significance of the research and discusses the relevant theoretical basis. The paper establishes three levels of indicators from the three aspects of core competitiveness, basic competitiveness, and environmental competitiveness and selects nonquantitative processing methods for data processing. After comparison, it comprehensively analyzes the tourism situation under big data. In connection with the actual situation under big data, it puts forward targeted countermeasures and safeguard measures for the improvement of tourism competitiveness under big data and provides reference for relevant departments to formulate relevant policies. Only government departments and relatives and friends have an average credibility of more than 3, and the average credibility of relatives and friends has reached 3.71.