Abstract P1-10-10: Organizational Use of Evidence-Based Strategies To Promote Timely Mammography among Medically Underserved Clients Recruited through the Avon Breast Health Outreach Program
Authors: Lobb R , Opdyke KM , McDonnell CJ , Pagaduan MG , Hurlbert M , Gates-Ferris K , Chi B , Allen JD. 
Published: April 2011

Background: Income-related disparities in breast cancer screening rates are due to barriers to mammography that are more prevalent among lower-income groups. To address barriers to completion of screening mammography, the US Preventive Services Task Force recommends client-oriented interventions to increase demand and improve access. While evidence-based strategies have shown increased use of mammography for lower-income populations, little is known about the use of these strategies in real-world settings. Since 2001 the Avon Foundation for Women Breast Health Outreach Program (Avon BHOP) has granted over $53 million to more than 200 organizations to promote screening for breast cancer. Data collection and reporting requirements examine the reach of the program and utilization of evidenced-based interventions in diverse settings to promote repeat use of mammography among low-income women. Methods: This cross-sectional study describes the use of evidence-based strategies among Avon BHOP grantees to promote rescreening among returning clients, age 40-64, with no history of breast cancer; and examines associations between the strategies and use of mammography within the previous two years. Data were collected from two sources: 1) online survey administered to 149 organizations in 2009 to ascertain program strategies and 2) client intake form completed by clients or staff at Avon-funded agencies when women returned for annual mammograms. Organizational-level analysis included agencies that responded to the online survey and were funded by Avon from 2006-2009.

Results: Characteristics of the 86 organizations in the sample included: US geographic location (17% Mid-West, 27% Northeast, 30% South, and 26% West); 45% clinical sites; and delivery of the program to underserved populations including a high percentage of clients that: belonged to racial or ethnic minority group (62%), reported annual income of $25k or less (72%), and/or were uninsured (62%). Use of evidence-based strategies was common across organizations, including use of client reminders to schedule appointments (83% printed reminders, 74% telephone calls) and provision of patient navigation (51%). Use of strategies did not differ between clinical sites and community groups, and the rate of recent mammogram use was similar for both (clinical sites 84%, community groups 88%) and exceeded the target rate for Healthy People 2010 (70%).

Figure 1. The Proportion of Returning Clients Age 40-64 Yeats Who Had a Mammogram Within the Past 2 Years, by Type of Organization, Avon BHOP. 2007-2009.

Discussion: Avon BHOP programs are effective in recruiting underserved women for mammography screening. Both clinical and non-clinical organizations reported high rates of use of evidence-based strategies and high rates of recent mammogram for returning clients. These results suggest that strategies used to promote use of mammography among underserved populations previously enrolled in programs may be equally effective if implemented in clinical or non-clinical settings.

Citation Information: Cancer Res 2010;70(24 Suppl):Abstract nr P1-10-10.