bluuebunny/crossref_metadata_2025 huggingface dataset:
Media Sosial dan Word of Mouth dalam Menentukan Keputusan Konsumen Memilih Jasa Modifikasi Motor
Authors: Wirawan Billy , Oktavianti Roswita
Published: March 2022

The process of communication that exists in the Kevin Speed between Kevin Speed and konsumenya happens online. This study raised the issue of social media and word of mouth in the decision of consumers to choose services modifications. The researchers used two concepts in the conduct of research, namely social media and word of mouth. Word of mouth is a marketing activity that is conducted through individual to individual, either orally, in writing or using electronic communications that connect the internet based on the experiences about a product and services. The definition of consumer decision defining the decision as a choice or action of the two alternative options or more. In conducting the study, researchers used a qualitative approach with case study method workshop Kevin Speed, Jakarta Barat. The subject of this research is companies that serve the automotive services modification of the motor and the object of this research is the consumer's decision to choose the services of the modifications in the workshop Kevin Speed. In collecting the data the researcher used interview and observation techniques. The results of this research is to make the consumers know how to modify the motor that is true and also consumer help services modification motor in the conduct of marketing through word of mouth in the decision. In this study, researchers also found the results of the consumer both referenced by his friend and see social media services modification of the motor before making a decision.Proses komunikasi yang terjalin di dalam Kevin Speed antara Kevin Speed dan konsumenya terjadi secara online. Penelitian ini mengangkat persoalan mengenai media sosial dan word of mouth dalam menentukan keputusan konsumen memilih jasa modifikasi. Peneliti menggunakan dua konsep dalam melakukan penelitian, yaitu media sosial dan word of mouth. Word of mouth adalah kegiatan pemasaran yang dilakukan melalui individu ke individu baik secara lisan, tertulis atau menggunakan komunikasi elektronik yang terhubung internet dengan didasari oleh pengalaman tentang suatu produk dan jasa. Definisi keputusan konsumen mendefinisikan keputusan sebagai sebuah pilihan atau tindakan dari dua pilihan alternatif atau lebih. Dalam melakukan penelitian peneliti menggunakan pendekatan kualitatif dengan metode studi kasus workshop Kevin Speed Jakarta Barat. Subjek penelitian ini adalah perusahaan otomotif yang melayani jasa modifikasi motor dan objek penelitian ini adalah keputusan konsumen memilih jasa modifikasi dalam workshop Kevin Speed. Dalam mengumpulkan data peneliti menggunakan teknik wawancara dan observasi. Hasil penelitian ini adalah membuat konsumen mengetahui cara memodifikasi motor yang benar dan konsumen juga membantu jasa modifikasi motor dalam melakukan pemasaran melalui word of mouth dalam menentukan keputusan. Dalam penelitian ini peneliti juga menemukan hasil konsumen kedua direferensikan oleh temannya dan melihat media sosial jasa modifikasi motor sebelum menentukan keputusan.
Proses Komunikasi Pemasaran dalam Penyelenggaraan Event Online (Studi Kasus pada PT. MarkPlus Indonesia)
Authors: Jessica Abigail , Loisa Riris
Published: March 2022

The development of times is increasingly modern and tends to lead to increasingly advanced conditions and make the growth of digital era very rapid in supporting every community activity. PT. MarkPlus Indonesia is a company engaged in consulting, marketing research, education, and media and thecommunity. Markeeter's Mice is a division at PT. Markplus who works on an event that has run various events both at home and abroad. Innovation needs to be done to improve company marketing activities to become more effective. This study aims to determine the process of marketing communication in the implementation of online events conducted at PT. MarkPlus Indonesia. The theoretical basis of this research is marketing communication and the concept of MICE, New Media, events, and online events. This study uses a qualitative approach. Data was collected through interviews, observation, and documentation. Researchers used coding analysis techniques in processing research data. The results in this study found that marketing communication applied by PT. MarkPlus Indonesia in marketing is in the form of Above the Line which means that through advertising in print media and online media and Below the line which means through sponsorship and direct marketing. Implementation of online events conducted by PT. MarkPlus Indonesia begins with the preparation stage, implementation and reporting phase which includes the evaluation stage.Perkembangan zaman yang semakin modern dan cenderung mengarah kepada keadaan yang semakinmaju dan membuat pertumbuhan era digital sangat pesat dalam menjamin setiap kegiatan masyarakat. PT. MarkPlus Indonesia merupakan perusahaan yang bergerak pada bidang riset pemasaran, konsultasi, pendidikan, dan media ataupun komunitas. Markeeter’s MICE merupakan divisi pada PT. MarkPlus yang mengerjakan suatu event yang sudah menjalankan berbagai macam event baik di dalam maupun di luar negeri. Inovasi perlu dilakukan untuk meningkatkan kegiatan pemasaran perusahaan agar menjadi lebih efektif. Penelitian memiliki tujuan untuk mengetahui proses komunikasi pemasaran dalam penyelenggaraan event online yang dilakukan pada PT. MarkPlus Indonesia. Landasan teori penelitian ini adalah komunikasi pemasaran serta konsep MICE, New Media, event dan event online. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Peneliti menggunakan teknik analisis coding dalam pengolahan data penelitian. Hasil dalam penelitian ini menemukan bahwa komunikasi Pemasaran yang diterapkan PT. MarkPlus Indonesia dalam melakukan pemasaran yakni berupa above the line yang berarti bahwa melalui iklan di media cetak dan media online serta below the line yang berarti melalui sponsorship dan direct marketing. Penyelenggaraan event online yang dilakukan oleh PT. MarkPlus Indonesia diawali dengantahap persiapan,pelaksanaan dan tahap pelaporan yang termasuk tahap evaluasi.
Analisis Body Shaming terhadap Perempuan dalam Film Imperfect
Authors: Dominica Jocelyn , Sukendro Gregorius Genep
Published: March 2022

The author conducted this research with the aim of providing an overview of the representation of Body shaming contained in the film “Imperfect” directed by Ernest Prakasa. The approach used by researchers is interpretative qualitative. The author uses Roland Barthes' Semiotic Analysis with the meaning of denotation, connotation and myth as a research method. The data collection method is done by observation. The film “Imperfect” tells the story of a woman named Rara (played by Jessica Mila) who is born different from her younger sister, Rara has a thick body, brown skin and curly hair, very different from her younger sister who has a slim body, white skin and straight hair. Getting condescending gaze and also satirical treatment in the office environment has become daily food for Rara. Rara's concern for the body changed when she was demanded to change her appearance by the boss of the company where she worked so that she could be promoted. The results of this study indicate that the actions of body shaming are carried out either intentionally or unintentionally.Penulis melakukan penelitian ini dengan tujuan memberikan gambaran mengenai representasi body shaming yang terdapat dalam film ‘Imperfect’ disutradarai oleh Ernest Prakasa. Pendekatan yang digunakan peneliti adalah kualitatif interpretatif. Penulis menggunakan Analisis Semiotika Roland Barthes dengan pemaknaan denotasi, konotasi, dan mitos sebagai metode penelitian. Metode pengumpulan data dilakukan dengan observasi. Film ‘Imperfect’ menceritakan tentang seorang perempuan bernama Rarayang terlahir berbeda dengan adik perempuannya. Rara memiliki tubuh berisi, kulit sawo matang dan rambut keriting sangat berbeda dengan adiknya yang memiliki tubuh langsing, kulit putih dan rambut lurus. Mendapatkan tatapan yang merendahkan dan juga perlakuan yang menyindir di lingkungan kantor sudah menjadi makanan sehari-hari untuk Rara. Kepedulian Rara terhadap tubuh berubah ketika dirinya dituntut untuk mengubah penampilan oleh bos perusahaan tempat ia bekerja agar dapat naik jabatan. Hasil dari penelitian ini menunjukkan tentang perbuatan body shaming yang dilakukan baik sengaja maupun tidak sengaja.
Implementasi Bahasa Jurnalistik pada Media Siber (Analisis Wacana pada Berita Okezone.com Kanal Perjalanan)
Authors: Annisa Fatha , Junaidi Ahmad
Published: March 2022

The existence of online media is increasing. Online media is a product of cyber journalism that uses the internet to present news. In the stage of writing and editing news, the use of journalistic language becomes a very important aspect. However, online media often violates the rules of journalistic language. Okezone.com is one of the online media in Indonesia which still makes mistakes in applying journalistic language. This research was conducted to find out the language style of the Okezone.com Travel, analyze the implementation of journalistic language in their news, and find out how the editor handled errors in the application of journalistic language. The theories used include Journalistic Language, News, and Online Media. The research uses a qualitative research approach with discourse analysis research methods. The results show that Okezone.com's style is still guided by journalistic language, even though it is adjusted to the needs of reader segmentation and search engines. Several errors in the application of journalistic language were found in the news published by the Okezone.com Travel in the period 1 - 30 September 2021. News with errors will be withdrawn for correction and editing.Keberadaan media siber kian menjamur. Jenis media ini merupakan produk cyber journalism yang memanfaatkan internet untuk menyajikan berita. Dalam tahap penulisan dan penyuntingan berita, penggunaan bahasa jurnalistik menjadi aspek yang sangat penting. Kendati demikian, media siber kerap melanggar kaidah bahasa jurnalistik. Okezone.com merupakan salah satu media siber di Indonesia yang masih melakukan kesalahan penerapan bahasa jurnalistik. Penelitian ini dilakukan untuk mengetahui gaya bahasa media siber Okezone.com kanal perjalanan, menganalisis pengimplementasian bahasa jurnalistik pada berita yang ditayangkan, serta mengetahui cara redaksi menangani kesalahan dalam penerapan bahasa jurnalistik. Teori yang digunakan diantaranya bahasa jurnalistik, berita, dan media siber. Penelitian menggunakan pendekatan penelitian kualitatif dengan metode penelitian analisis wacana. Hasil penelitian menunjukkan bahwa kanal perjalanan Okezone.com tetap berpedoman pada bahasa jurnalistik, meskipun gaya bahasanya disesuaikan dengan kebutuhan segmentasi pembaca serta mesin pencari. Beberapa kesalahan penerapan bahasa jurnalistik ditemukan dalam berita yang diterbitkan kanal perjalanan Okezone.com dalam rentang waktu 1 - 30 September 2021. Berita yang memiliki kesalahan akan ditarik kembali untuk diralat dan disunting.
Analisis Semiotika Makna Optimisme pada Video Klip Super-M “We-Do”
Authors: Surjanto Kimberly , Sukendro Gregorius Genep
Published: March 2022

Video clips are communication media that have meaning. To reveal a meaning, it is necessary to analyze using semiotic method. There are various types of semiotic methods, one of which is John Fiske's semiotic method. Using this method, the researcher wants to know the meaning of optimism described in the Super-M video clip with the title "We-Do". This video clip was released during a pandemic with the aim of improving the quality of life both physically and psychologically. Video clips of published works of art are able to convey a message to the audience. Psychologically, works of art can have an emotional impact and can even change a person's mindset. The pandemic conditions are not easy, resulting in various problems, one of which is mental health problems. By using semiotic analysis, it is expected to find pictures of the meaning of optimism in the video clip. From the results of this study, found several signs that indicate the meaning of optimism. The meaning of optimism contained in the video clip "We-Do" leads to positive thinking and moving forward to face all challenges. Passion in facing everything and focus on one goal to move forward. Video klip merupakan media komunikasi yang memiliki makna. Untuk menguak suatu makna maka dibutuhkan analisis menggunakan metode semiotika. Metode semiotika sendiri memiliki berbagai jenis, salah satunya adalah metode semiotika John Fiske. Menggunakan metode ini, peneliti ingin mengtahui makna optimisme yang digambarkan dalam video klip Super-M dengan judul “We-Do”. Video klip ini dirilis pada kondisi pandemi dengan tujuan untuk meningkatkan kualitas hidup baik secara fisik maupun psikis.Video klip hasil karya seni yang dipublikasikan mampu membawa pesan bagi kahalyak. Secara psikologis, karya seni mampu memberikan dampak secara emosional bahkan dapat mengubah pola pikir seseorang. Kondisi pandemi yang tidak mudah, mengakibatkan berbagai masalah, salah satunya adalah masalah kesehatan mental. Dengan menggunakan analisis semiotika, diharapkan dapat menemukan gambaran-gambaran makna optimisme pada video klip tersebut. Dari hasil penelitian ini, ditemukan beberapa tanda yang menunjukkan makna optimisme. Makna optimisme yang terkandung dalam video klip “We-Do” mengarah pada berpikir positif dan terus maju menghadapi segala tantagan. Semangat dalam menghadapi segala hal dan fokus pada satu tujuan untuk maju.
Pengaruh Berita Efikasi Vaksin Covid-19 terhadap Pengambilan Keputusan
Authors: Ryanto Devon , Loisa Riris , Sudarto Sudarto
Published: March 2022

This study discusses the influence of news on the efficacy of the Covid-19 vaccine on student decision making at Tarumanagara University. The purpose of this study was to determine the effect of efficacy news on student decision making. The theory used by the researcher is the theory of persuasion, diffusion of innovation, mass communication, and decision making. In this research, the approach used is a quantitative approach, with a self-administered questionnaire or questionnaire, which is a method of collecting data by asking questions to respondents, then processed using SmartPLS3. The total respondents in this study amounted to 100 people. Data analysis used validity, reliability, and SEM PLS tests. The results of this study found that there were variables or influences between the direct or indirect effects of both were positive and significant. The mediating effect obtained in this study is partially or partially mediated, which means that there is a mediating variable or not, both of which have a positive and significant effect.Penelitian ini membahas pengaruh dari berita efikasi vaksin Covid-19, terhadap pengambilan keputusan mahasiswa Universitas Tarumanagara. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh-pengaruh yang disebabkan oleh berita efikasi kepada pembuatan keputusan mahasiswa. Teori yang digunakan peneliti adalah teori persuasi difusi inovasi, komunikasi massa, dan pengambilan keputusan. Pada penelitian pendekatan yang digunakan adalah pendekatan kuantitatif, dengan self administered questionnaire atau angket adalah metode pengumpulan data dengan mengajukan pertanyaan kepada responden, kemudian diproses menggunakan SmartPLS3. Total responden yang ada pada penelitian ini berjumlah 100 orang. Analisis data menggunakan uji validitas, reliabilitas, serta SEM PLS. Hasil pada penelitian ini ditemukan adanya variabel atau pengaruh antara pengaruh langsung atau tidak langsung keduanya adalah positif dan signifikan. Efek mediasi yang didapatkan pada penelitian ini adalah parsial atau partially mediated, Yang berarti ada atau tidaknya variabel mediasi, keduanya tetap berpengaruh secara positif dan signifikan.
Strategi Penyajian Konten di Instagram LLDikti Wilayah III dalam Menginformasikan Program MBKM
Authors: Miharja Alexandra Virginia , Yoedtadi Moehammad Gafar
Published: March 2022

In the effort to provides Indonesia's education to be more advance, The Ministry of Education, Culture, Research, and Technology have a new program called ‘Merdeka Belajar Kampus Merdeka (MBKM)’. The program is an initial step for academics especially Indonesian student to have a chance to increase their skills in terms of talent and interest. The purpose of this research is to examine the strategy of publishing content by LLDikti Region III in Instagram platform to inform MBKM program. The theory that used in the research is Management Strategy and New Media Theory in government institution. This research use qualitative approach with case study method. The case study is being used on LLDikti Region III Instagram @humas.lldikti3. Data collection performed with interview with PR institution and publication chief in LLDikti Region III also by observation through video call with Zoom application. The result of this research is the strategy that being used by LLDikti Region III in Instagram is already based on planning and evaluation of strategies. Dalam upaya memajukan pendidikan di Indonesia supaya menjadi lebih unggul, Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Kemdikbudristek) mengeluarkan kebijakan baru berupa Program Merdeka Belajar Kampus Merdeka (MKBM). Program tersebut merupakan langkah awal bagi para akademisi khususnya pelajar di Indonesia agar mendapatkan kesempatan untuk mengasah kemampuannya dari segi bakat dan minat. Penelitian ini bertujuan untuk meneliti strategi yang telah dibentuk oleh pihak LLDikti Wilayah III untuk memperluas Program Merdeka Belajar Kampus Merdeka (MBKM). Rumusan masalah yang terdapat dalam penelitian ini adalah untuk mengetahui strategi penyajian konten di Instagram LLDikti Wilayah III dalam menginformasikan Program MBKM. Teori yang digunakan pada penelitian ini adalah teori strategi manajemen dan teori media baru (media sosial di pemerintahan). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Studi kasus dilakukan pada Instagram LLDikti Wilayah III @humas.lldikti3. Pengumpulan data dilakukan dengan teknik wawancara kepada Pranata Humas dan Penyusun Bahan Publikasi LLDikti Wilayah III serta melakukan observasi melalui video call di aplikasi Zoom. Hasil dari penelitian ini menunjukkan bahwa strategi penyajian konten yang dilakukan oleh LLDikti Wilayah III di Instagram telah berdasarkan perencanaan dan evaluasi dari strategi yang telah ditetapkan.
Analisis Strategi Marketing Public Relation Kedai Kopi Sijoko
Authors: Indriyani Ani , Candraningrum Diah Ayu
Published: March 2022

Kopi Sijoko is located at Jalan Green Ville – West Jakarta and it’s coffee shop business and it remains popular among the coffee enthusiast in West Jakarta. Even thought the covid-19 pandemics hit hard the coffee industry and most of it’s competitors lost their grip on the business. What kind of solution the marketing public relations word of mouth should have to maintain and improve customer engagement? Fristly, we used the purposive technique, we gather data through the sample with documentation, interview, and observation towards the customers. Secondly, we use a descriptive kualitatif study to build trust with the customers and triangulation for observation. The result, in the public relations research, has concluded Kopi Sijoko has used local strategy, Push and Pass. Those techniques have been combined through word of mouth.Keberadaan Kedai Kopi Sijoko yang terletak di Jalan Green Ville - Jakarta Barat berhasil eksis hingga saat ini. Sang pemilik mengetahui dengan pasti begitu banyak pesaing yang ada di sekitarnya. Apalagi dengan situasi pandemic covid-19. Bagaimana strategi marketing public relations word of mouth dalam mempertahankan dan meningkatkan customer engagement? Adapun teknik pengambilan sampel dalam penelitian ini adalah teknik purposive. Teknik Purposive di sini peneliti bisa menentukan sampel berdasarkan tujuan tertentu. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Sedangkan teknik analisis data menggunakan deskriptif kualitatif yakni dengan teknik keikutsertaan peneliti untuk membangun kepercayaan para subjek terhadap peneliti dan juga kepercayaan diri peneliti serta teknik triangulasi dimana peneliti mengkonfirmasi hasil wawancara, observasi dengan triangulator. Hasil penelitian mengungkapkan bahwa strategi marketing public relations di Kedai Kopi Sijoko dalam mempertahankan dan meningkatkan customer engagement yakni strategi lokal (mempertahankan citra rasa), push dan pass. Ketiga strategi ini dibangun dalam bingkai komunikasi word of mouth.
Minat Konsumen pada Flash Sale Tokopedia
Authors: Fransisca Maria , Susanto Eko Harry
Published: March 2022

This research discusses the application of marketing mix concept which consists of product, price, promotion, and distribution system in the implementation of marketing activity held by Tokopedia which called flash sale. The purpose of this research is to know what factors that influence consumer interest the most in Tokopedia’s flash sale. The theory used in this research are communication technology, new media, marketing mix, and consumer interest. In this research authors use qualitative descriptive methods, and in-depth interviews, as well as internet data observation to collect data. The result of this research is author found that product, price, promotional activities, and the platform where the flash sale takes place are each have effect on consumer interest. However, the most significant ones are products and price because those are considered the ones that could fulfil the needs and desires of consumers.Penelitian ini membahas tentang penerapan konsep bauran pemasaran yang terdiri dari produk, harga, promosi, dan sistem distribusi atau dalam hal ini sebagai tempat atas penyelenggaraan kegiatan pemasaran yang diadakan Tokopedia yaitu flash sale. Tujuan dari penelitian ini adalah untuk mengetahui secara mendalam faktor-faktor apa saja yang berpengaruh terhadap minat konsumen pada kegiatan flash sale Tokopedia. Peneliti menggunakan teori teknologi komunikasi dalam turunannya yaitu media baru, penerapan konsep bauran pemasaran, dan minat konsumen. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dengan metode pengumpulan data yaitu wawancara secara mendalam serta penelusuran data secara online. Unsur produk, harga, kegiatan promosi, serta tempat dimana flash sale tersebut diselenggarakan menentukan minat konsumen terhadap kegiatan tersebut. Namun unsur yang paling signifikan dalam mempengaruhi minat konsumen adalah produk yang ditawarkan dan harga yang ditetapkan. Dua hal tersebut dianggap sebagai faktor utama oleh konsumen untuk dapat memenuhi kebutuhan serta keinginannya.
Strategi Komunikasi Digital Influencer dalam Menggunakan Media Sosial Instagram sebagai Media Fundraising
Authors: Priselie Andia Elfika , Paramita Sinta
Published: March 2022

In the current era of globalization, fundraising or fundraising can be done in various interesting ways. With the existence of the internet media, fundraising can be done with a wider reach. Through Instagram social media, fundraising has proven to be more effective. The entry of the Covid-19 virus in Indonesia has encouraged influencers in Indonesia to take fundraising actions using their personal Instagram accounts. The purpose of this research is to find out how the digital communication strategy used by influencers in using Instagram as a fundraising medium. This research was conducted because there was no research that discussed digital communication strategies in using social media Instagram as a media for fundraising. The theory used in this research is communication strategy theory, communication technology, new media, and effective communication. The research used a descriptive qualitative approach with a case study research method. The research data were obtained from in-depth interviews and documentation of the five key informants. The research result states that the content that is made very interesting does not always attract the attention of the audience, but the most important thing is how the message is told correctly and easily understood.Di era globalisasi sekarang, penggalangan dana atau fundraising dapat dilakukan dengan berbagai cara menarik. Dengan adanya media internet, penggalangan dana dapat dilakukan dengan jangkauan yang lebih luas. Melalui media sosial Instagram, fundraising terbukti lebih efektif. Masuknya virus Covid-19 di Indonesia membuat influencer-influencer di Indonesia terdorong untuk melakukan aksi fundraising menggunakan akun Instagram pribadinya. Tujuan penelitian adalah untuk mengetahui bagaimana strategi komunikasi digital yang digunakan oleh influencer dalam menggunakan Instagram sebagai media fundraising. Penelitian ini dilakukan karena belum ada penelitian yang membahas       mengenai strategi komunikasi digital dalam menggunakan media sosial Instagram sebagai media fundraising. Teori yang digunakan dalam penelitian ini adalah teori strategi komunikasi, teknologi komunikasi, media baru, dan komunikasi efektif. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode penelitian studi kasus. Data hasil penelitian diperoleh dari hasil wawancara mendalam dan dokumentasi dari lima key informan. Hasil penelitian menyatakan bahwa konten yang dibuat sangat menarik tidak selalu menarik perhatian khalayak, namun yang terpenting adalah bagaimana pesan diceritakan dengan benar dan mudah dipahami.
“A volta dos que não foram”: Quem são e o que veicularam em suas candidaturas os “parlamilitares” eleitos em 2018?
Authors: Paglis Marques Plácido Caio , Gallo Carlos Artur
Published: March 2022

The present paper has as its central theme the profile and contents or parliamentarians election contents by members of the brazilian Armed Forces and Public Security Agencies elected in 2018. During the 2018 election process, it was possible to identify, at least, 26 congressmen who linked their patents to their nominations and ballot names. After data collection, it was possible to draw a profile of these 26 congressmen regarding the party, gender, ethnicity, occupation and other relevant characteristics. It was also possible to identify, by analyzing the posts on the social networks Facebook and YouTubeof these parliamentarians of the electoral period, two types of content instrumentalized in the campaigns -the programmatic content andideological content. The analysis made it possible to contribute to the debate of the “new” right in the Political Science and to conclude that these candidatures are related to the legacies of authoritarianism in Brazil.
Social Stigma Against Mental Health: Educate, Protest, and Contact
Authors: Jaquays Jillian L. , Polsinelli Connor A. , Singer Lilah R. , Abraham Samuel P.
Published: March 2022

Background: An important focus of mental health nursing is taking into consideration the role that stigmatization plays when directing a plan of care for current and future patients. Current research states that exposure and education about mental illnesses can reduce the occurrence of stigma surrounding them. A negative stigma surrounding mental illness severely lowers the individual to seek treatment for their mental health exacerbations. By taking time to understand mental health and the multiple disorders that fit into this category the public can lower stigma and stop the unintentional harm to their wellbeing. Purpose: The purpose of this review was to define stigma, explore the detrimental effects the stigma surrounding mental health has, and find ways to decrease social stigma. Method: An analysis of peer-reviewed journals and scholarly studies from multiple sources was done to obtain relevant information for this study. Findings: Findings show that the public has a negative view of those who are mentally ill, including thinking these people are dangerous, unpredictable, unreliable, and untreatable. Many studies revealed that the general population perceives mental illness as a separate issue from physical illness, when in fact physical illness and mental illness have more similarities than differences. Studies also revealed that people are not properly educated on how stigma impacts individuals with mental illness, even in terms of access and quality of healthcare. Conclusion: Based on these findings, healthcare workers of all walks and specialties must educate both their patients and others on the concepts of mental health to lower the negative stigma and control the lives of those with mental illness. Stigma is altered by protest, education, and contact.
Who Are They, The Heroines of Modern Prose: “Baba bogatyrka”, “Baba with a Pillow” or BusinessLady?
Authors: Kovtun N. V.
Published: March 2022

Purpose. The article aims to outline the process of modern prose's search for the heroine of the time, to show how the ideas about the woman, her role and purpose have changed in Russian literature of the second half of the 20th –21st century.

Results. The article presents an analysis of the genecratic myth – the myth of the exceptional power and authority that women possess and that allow them to become the center of the social and moral life of society; it traces the change of the type of warrior-woman and protector: from texts of traditionalists to the works of the “inverted generation” and authors of “new realism”. Special attention is paid to the typology of the feminine in the iconic novel of V. Makanin “Underground or Hero of Our Time” (1998), which sums up a peculiar result of the literary search of the bygone century. The author, basing upon the poetics of Gogol and Dostoevsky, offers his typology of the feminine, the extreme positions of which are symbolized by the images of “Baba with a cushion” – a detached, ironic reading of the classical type of “girl embroidering”, the “hearth-keeper”, and the “Aphrodite of the square”, marked by trickster features.

Conclusion. We can distinguish the image of the patriarchal woman, in which the functions of wife and mother are defined. This type is far from being homogeneous, here we can distinguish the image of the old woman with her inherent features of sacrifice, active mercy, humility. The image of the “Baba with a pillow”, brought out in V. Makanin’s famous novel “Underground…”. The image of an intellectual, a businesswoman who ignores the laws of being, striving for the most comfortable, easy life, in the scenario of which mercy, sacrifice, and death do not fit. The image of the “Aphrodite of the Square”, a female-trickster whose underground existence is self-sufficient and self-valuable. The description of the night butterflies is given in contrast to the angelic figures. In the images of the angels, the supraworldliness, the functions of mercy, sacrifice, and testimony are brought to the forefront. The emphasis on the trickster nature of the central characters of the text is dictated by the peculiarities of the frontier time – chaotic, dangerous, unpredictable, in which the trickster hero proves to be the most viable.
APRENDENDO SOBRE EDUCAÇÃO COM A FILOSOFIA MADHYAMAKA
Authors: Marques Luciana Fernandes
Published: March 2022

O que é aprender? Qual é o propósito da educação? Como ensinar? Será que podemos encontrar algumas respostas ou indicações a essas perguntas em escritos de uma tradição mística como o Budismo? A ideia inicial do presente estudo foi buscar respostas a estas perguntas em um livro sobre a Escola Filosófica Madhyamaka sendo essa uma filosofia indiana do século II proveniente da antiga Universidade Nalanda. O objetivo principal do estudo foi o de analisar os usos e associações das palavras “ensinar” e “aprender" e estabelecer relações com os modos atuais pelos quais entendemos ensinar e aprender. Para a análise dos dados foi usada a Análise de Conteúdo de Bardin. As categorias apresentadas se referem às três perguntas iniciais formuladas. A partir das análises pode-se adentrar nesse contexto e observar a possibilidade da academia estabelecer diálogos e discutir as sociedades atuais e suas práticas à luz de conhecimentos antigos.
Modificações no comportamento alimentar de crianças e adolescentes com leucemia: experiências de cuidadores familiares
Authors: Frari Jéssica Carolina Del , Cogo Silvana Bastos , Pontes Graciele , Santos Aline Ost dos , Possati Fabiane Marzari , Pilger Carolina Heleonora , Sehnem Graciela Dutra
Published: March 2022

Objetivo: Compreender a experiência dos cuidadores familiares face às modificações do comportamento e rotina alimentar de crianças e adolescentes em tratamento da leucemia. Métodos: Pesquisa qualitativa, do tipo descritiva e exploratória, realizada de julho a dezembro de 2020. Foi realizada entrevista semiestruturada analisada através da análise textual discursiva. Resultados: Emergiram as categorias: Caracterização sociodemográfica dos cuidadores familiares. Efeitos colaterais apresentados por crianças e adolescentes em tratamento para leucemia na perspectiva dos cuidadores familiares. Adaptações dos cuidadores familiares face as modificações no comportamento alimentar da criança e adolescente em tratamento para leucemia.  Conclusão: Há necessidade de avaliar a aceitação do cardápio ofertado e traçar estratégias para melhorar a aceitação da alimentação hospitalar. É fundamental realizar ações educativas com os cuidadores familiares sobre a alimentação neste período de tratamento, além de disponibilizar um material impresso para que os mesmos tenham sucesso nesse desafio que são as mudanças no comportamento e na rotina alimentar de crianças e adolescentes em tratamento hemato-oncológico.
Sistem Human Resource Management Menggunakan Wi-Fi MAC Address dan IMEI sebagai Validitas Presensi
Authors: Anggraini Mifta Cahya , Sari Risna , Linzu Onki Alexander
Published: March 2022

Abstrak: Pada PT Mitra Mandiri Komputindo menggunakan fingerprint untuk mencatat kehadiran karyawan yang memiliki permasalahan seperti transparasi data presensi tidak dapat dilihat secara langsung oleh karyawan dan keberadaan karyawan saat jam kerja tidak dapat dideteksi oleh mesin fingerprint. Permasalahan presensi di luar kantor, seperti marketing yang mengunjungi klien di luar kantor data presensinya tidak terkontrol dengan baik. Permasalahan lain terkait permohonan izin, cuti, lembur dan pengajuan surat yang dilakukan secara manual, yaitu dengan cara mendatangi HRD untuk memberikan dokumen permohonan menggunakan Microsoft Office sehingga tidak terintegrasi dengan data presensi, perhitungan gaji dan menyebabkan terlambatnya pencetakan surat seperti slip gaji. Solusi dari permasalahan tersebut yaitu dengan membangun sistem HRM berfokus pada modul karyawan menggunakan Wi-Fi MAC Address dan IMEI sebagai validitas presensi. Sistem HRM berbasis mobile Android sehingga karyawan dapat melakukan presensi di kantor, di luar kantor, permohonan cuti, izin, lembur dan  pengajuan surat. Sistem juga dapat melakukan tracking lokasi karyawan saat jam kerja setelah melakukan presensi. Pembangunan sistem menggunakan metode Waterfall sebagai model pengembangan. Hasil pengujian yang telah dilakukan menunjukkan sistem HRM berbasis mobile dapat terintegrasi dengan sistem HRM pada modul HRD. Pengujian IMEI yang dilakukan pada lima perangkat smartphone mendapatkan format yang berbeda, namun tetap dapat berjalan sesuai kebutuhan.

 

Kata kunci: Sistem HRM, Presensi, Wi-Fi MAC Address, IMEI
Photo-oxygenation of Indene and 1,2-Dihydronaphthalene: Formation of 1,2-Dioxetanes and 1,2,4-Trioxanes
Authors: Jefford Charles W. , Hatsui Toshihide , Deheza Marcelo Ferrufino , Bernardinelli Gérald
Published: March 2022

The methylene blue (MB)-sensitized photo-oxygenation of indene (1) in CH3OH gave trans-2-hydroperoxy-1-methoxyindane (9), homophthalaldehyde (4), and its cyclic acetal 8. The same reaction conducted in acetaldehyde gave only 4. Repetition of the photo-oxygenation of 1 in slightly acidic aq. acetone (1:9) gave essentially trans-2-hydroperoxy-1-hydroxyindane (14) together with some cis-5,6-dihydro-3,3-dimethyl-1,2,4-trioxinol[1,2-e]indene. The MB-sensitized photo-oxygenation of 1,2-dihydronaphthalene (16) in CH3OH gave l,4-dihydro-1-hydroperoxynaphthalene (17) and trans-l,2,3,4-tetrahydro-2-hydroperoxy-1-methoxynaphthalene (19). In acetaldehyde, 16 furnished only 17. In aq. acetone (1:9) 16 gave 17 and trans-2-hydroperoxy-1-hydroxy-1,2,3,4-tetrahydronaphthalene (23). Product compositions were rationalized in terms of the 2-peroxides of the 1-cation of 1 and 16, namely 11 and 20. Treatment of 23 with aldehydes and ketones on catalysis with Amberlyst-15 or trimethylsilyl trifluoromethanesulfonate afforded the trans-fused 1,2,4-trioxanes 25. The 1,2-dioxetanes of 1 and 16 condensed with acetaldehyde on catalysis with CF3COOH to give the cis-fused 1,2,4-trioxanes 12 and 22.
Dosage du quartz dans la poussiere de molasse par la technique infrarouge
Authors: Bianco Marie-Antoinette , Burla Corinne , Landry Jean-Claude
Published: March 2022

An IR technique for the determination of quartz in sandstone dusts is described. This technique is particle-size sensitive; this is well-illustrated with the analyses of dusts collected on different stages of an impactor. Pellets were prepared to obtain precise quantitative determination of quartz either by the conventional dilution method or after wet grinding with EtOH. The alcoholic treatment proved far to be superior to the dry homogenization. Finally, different ways of quantification of quartz IR spectroscopy are compared: absorbance at 798 cm-1, integrated area measurement which includes both bands, 'QUANT' software of Perkin-Elmer. The 'QUANT' software proved to be the easier and the most reliable means of quantitation. A comparison between IR spectrometry and X-ray diffraction is equally reported. This method has been used in a survey of the quartz dust concentration to which stoneworkers are exposed; these results will be given in another publication.
New Pyridine Derivatives from Essential Oils
Authors: Maurer Bruno , Hauser Arnold
Published: March 2022

Four new pyridines 1–4 have been isolated from jonquil absolute and their structures confirmed by synthesis. These pyridines also occur in other essential oils.
Validation of devices for characterization of hybrid 3D printed embroidery TENG for energy harvesting
Authors: Tahir Hasan , Malengier Benny , Hertleer Carla , Van Langenhove Lieva
Published: March 2022

A textile-based triboelectric nanogenerator (TENG) is an energy harvesting flexible and lightweight device that converts mechanical energy to electrical energy. This work presents characterization of a novel hybrid 3D printed embroidery TENG for energy harvesting. The digital embroidery part is done on Brother Embroidery Machine PR670E with polyester multifilament conductive hybrid thread (CleverTex) with a linear thread resistance of 280 Ω/m. This embroidery thread is fully compatible with the standard textile embroidery process. The thread is highly suitable for embroidery due to its very good mechanical properties and no loop formation during embroidery. These features make the thread especially suitable for high production quality. It could be used as needle thread or bobbin thread. For the preparation of the embroidery part, the polyester multifilament conductive hybrid thread is used as needle thread with 100% polyester Madeira thread as bobbin thread. These threads have non-toxic, non-skin irritation properties, which makes them suitable for smart wearable energy harvesting applications. Furthermore, these threads are coated with silicone-paraffin emulsions that improve their running during the embroidery process. Among the possible stitch types (satin, fill, prog. fill, piping, motif, cross, concentric circle, radial, spiral, flexible spiral, stippling, net fill, zigzag net fill, and decorative fill), fill stitch with medium stitch density and 4.5 lines per mm has been used to develop this energy harvesting sample. The 3D printed textile fabric is prepared with extremely flexible filament with a tensile elongation at break of 1400%. The output voltage is 200 V and 103 V for tapping and friction characterization, respectively
Organizational Immunity and its Role in Achieving the Strategic Entrepreneurship in Secondary Schools in the Southern Governorates of Palestine: المناعة التنظيمية ودورُها في تحقيقِ الريادة الاستراتيجية في المدارس الثانوية بالمحافظات الجنوبية لفلسطين
Authors: Mohammed Ibrahim.A. Abu Borhom Mohammed Ibrahim.A. Abu Borhom
Published: March 2022

The study aimed to verify the presence of the effect of Organizational Immunity as in Strategic Entrepreneurship in Secondary Schools in the Southern Governorates of Palestine, The study followed the Descriptive analytical approach and the questionnaire was the main data collection tool and it was applied to the study population which consists of secondary school teachers in the southern governorates of Palestine. The sample included (355) secondary school teachers, representing (7.5%) of the size of the study population. have been selected randomly with stratified sample way, and the study reached the most important results: The estimation of study sample for the degree of availability of organizational immunity in secondary schools in the southern governorates of Palestine from the teachers' point of view, got a relative weight of (76.52%) which was high.The estimation of study sample for the degree of availability of strategic entrepreneurship in secondary schools in the southern governorates of Palestine from the teachers' point of view, got a relative weight of (75.70%) which was high.There is a statistically significant relationship between organizational immunity and achieving strategic entrepreneurship in secondary schools in the southern governorates of Palestine, where the correlation coefficient reached (0.727). The most important recommendations of the study were: Increasing interest in promoting all elements of the organizational immunity in Secondary Schools through developing a culture of organizational immunity in them, which contributes to achieving the strategic entrepreneurship. That the school administration in Schools pay attention to the topic of strategic entrepreneurship.and the means leading to that, including caring for highly qualified teachers, investing their abilities and potentials, and providing them with the appropriate climate for development and creativity.
The quality of banking services and its effect on the satisfaction of pilgrims and Umrah performers – A field study on banks in the Kingdom of Saudi Arabia –: جودة الخدمات المصرفية وأثرها على رضا الحجاج والمعتمرين – دراسة ميدانية على البنوك في المملكة العربية السعودية –
Authors: Ali Abdulaziz Ali Mutair, Saleh Baqader Ali Abdulaziz Ali Mutair, Saleh Baqader
Published: March 2022

The study aimed to examine the impact of the quality of banking services provided by the Saudi banks on the satisfaction of pilgrims and Umrah performers. To achieve the objectives of the study, the researchers employed descriptive analytical method. The study population represents the bank's clients operating in the Kingdom of Saudi Arabia, where they were chosen randomly, and their number is. (150) clients. The results of the statistical analysis showed that there is a relationship between the dimensions of the quality of banking services and the satisfaction of pilgrims and Umrah performers, and the results showed that the variables affecting the satisfaction of pilgrims and Umrah performers are: responding, compassion, while it was found that there was no effect for the rest of the variables "tangible, reliability, and safety". The study recommended that banks should provide convenient car parking, as well as to increase the level of quality of services provided to the pilgrims and Umrah performers.
The Reality of the Primary Schools Principals in Jeddah Practices of Management by Walking Around Remotely from Teachers’ Point of View: واقع ممارسة قائدات مدارس المرحلة الابتدائية في مدينة جدة للإدارة بالتجوال عن بُعد من وجهة نظر المعلمات
Authors: Maha Safar Al- Harthi, Omar Mohammed Omar Badaoud Maha Safar Al- Harthi, Omar Mohammed Omar Badaoud
Published: March 2022

This research study aims to identify the reality of the primary school principals in Jeddah practices of management by walking around remotely from teachers’ point of view. The researcher used the descriptive method to achieve this objective. A questionnaire was created consisting of (33) items and distributed among randomly intended sample consisting of (216) teachers in the primary public education schools of (central Jeddah). The results of the research concluded that the reality of the primary school principals in Jeddah practices of management by walking around remotely from teachers’ point of view gained an overall average (4.18 out of 5), which indicates a (High) degree of practice. At the level of the research dimensions, the dimension of motivation gained the highest average (4.31), then the dimension of improving communication with an average (4.26), and the third dimension of development and creativity with an average (4.21) which all indicated a (Very High) practice. The fourth dimension is feedback, gained an average (4.14), and the fifth dimension is finding the facts that gained an average (4.00), in which both indicated a (High) degree of practice. The researcher presented recommendations and suggestions based on the results above, some of the most important of them are as follows: the inclusion of the concept of management by walking around remotely in the digital education process, designing specialized training courses to develop the practices of school principals for management by walking around remotely, diversifying the motivational methods used in walking around remotely, activating virtual meetings periodically, and making further improvements to distance education programs and adding some features to them; To facilitate the role of the school principal in practicing all dimensions of management by roaming remotely to fulfill the objectives of the remote virtual educational process.
Clinical Practice of Military Social work: theory review: الممارسة الإكلينيكية للخدمة الاجتماعية العسكرية: مُراجعة نظرية
Authors: Afra Bakr Takrouni Afra Bakr Takrouni
Published: March 2022

This research adopted a main objective that determined the identification of the clinical practice of social work and the mechanism of its precise employment in the military field. After that, several sub-goals emerge from it, represented in the identification of military social work (its concept and origin; its importance and objectives), the identification of the behaviors and ethics of the clinical social worker in the military field, and some applications of clinical therapeutic approaches and models in the military field, in a theoretical review using the descriptive approach, which is considered Desk research based on published data and information is one of its types, by referring to foreign sources, few of which are available in the Arab world. Based on the collected data, the most important results were determined that clinical social service is an accurate and independent scientific discipline granted to graduate students. It is practiced within the various fields of social work, of which the military field is one. Attention to it in practice, research and education, and that the most effective models of professional intervention in terms of the effectiveness of practice in the military field are acceptance and commitment therapy, cognitive-behavioral therapy and cognitive therapy. The most important recommendations of the research were to urge social specialists to conduct experimental research in the military fields, and to look at foreign evidence to prepare students for military social work and translate them, which will contribute, God willing, to the advancement of the education of the profession in the Arab world and the establishment and strengthening of the rules of its practice in the military fields.