Digitalization of accounting in the context of ensuring business competitiveness
Authors: Kobets Dmytro 
Published: September 2023

The article highlights the importance of digitalization in the modern world for the development of accounting and audit. It is noted that the relatively recent development of information technology and computerization of all spheres of human activity have led to significant changes in approaches to business. These changes showed the need to apply digital technologies in all industries. Accounting and audit is no exception. The article explores the impact of digitalization on the development of accounting and audit. It is determined that the use of digital technologies can increase the accuracy of accounting and audit, reduce the possibility of errors and increase the speed of operations, reduces the cost of these processes and increases the efficiency of work. The use of digital technologies allows us to develop new methods and tools for accounting and audit, which is very important in changing business conditions. The article discusses the main challenges and obstacles that may arise during the digitalization of accounting and audit, for example, insufficient qualifications of personnel, high costs for the introduction of new technologies, problems with data security and insufficient understanding by customers of the possibilities of digitalization in accounting and audit. The need to constantly improve the skills of specialists in the field of accounting and audit is noted so that they can use new technologies and techniques in their work. It is noted that the use of digital technologies in accounting and auditing can make these processes more transparent and accessible to all parts, which is important in changing business conditions and the development of society as a whole. The article also discusses data security issues that may arise when using digital technologies in the field of accounting and auditing. The authors note that specialized software must be used to ensure data protection, and comply with relevant standards and regulations. It also emphasizes the importance of ensuring the confidentiality and protection of personal data of customers. Highlights the benefits of using cloud technologies to store and process data in accounting and auditing, the possibilities of using blockchain technologies to ensure data security are considered. In addition, the article discusses the introduction of digital technologies in auditing, in particular the use of data analytics and artificial intelligence. This allows you to increase the efficiency and accuracy of the audit process, and also provide a wider scope of data analysis. Based on the analysis, the author of the article concludes, that digitalization is a promising direction for the development of accounting and audit. Recommendations for the implementation of digital technologies in the field of accounting and audit, in particular, it is recommended to ensure data security, comply with relevant standards and rules, use specialized software tools, and ensure the confidentiality and protection of personal data. The article offers new approaches to the use of technologies in the field of accounting and auditing, and emphasizes that, the use of digital technologies can improve the efficiency and accuracy of the accounting and audit process. The introduction of digital technologies in the field of accounting and audit is a necessary step in the development of these industries, therefore, their use can provide a competitive advantage for enterprises.