The Literacy Control Complex
Authors: Maybury Terrence 
Published: October 2020

Usually, a literature search is a benign phase of the research regime. It was, however, during this phase on my current project where a semi-conscious pique I’d been feeling developed into an obvious rancour. Because I’ve been involved in both electronic production and consumption, and the pedagogy surrounding it, I was interested in how the literate domain was coping with the transformations coming out of the new media communications r/evolution. This concern became clearer with the reading and re-reading of Kathleen Tyner’s book, Literacy in a Digital World: Teaching and Learning in the Age of Information. Sometimes, irritation is a camouflage for an emerging and hybridised form of knowledge, so it was necessary to unearth this masquerade of discord that welled-up in the most unexpected of places.
Literacy in a Digital World makes all the right noises: it discusses technology; Walter Ong; media literacy; primary, secondary, and tertiary schooling; Plato’s Phaedrus; psychoanalysis; storytelling; networks; aesthetics; even numeracy and multiliteracies, along with a host of other highly appropriate subject matter vis-à-vis its object of analysis. On one reading, it’s a highly illuminating overview. There is, however, a differing interpretation of Literacy in a Digital World, and it’s of a more sombre hue.
This other more doleful reading makes Literacy in a Digital World a superior representative of a sometimes largely under-theorised control-complex, and an un.conscious authoritarianism, implicit in the production of any type of knowledge. Of course, in this instance the type of production referenced is literate in orientation. The literate domain, then, is not merely an angel of enlightened debate; under the influence and direction of particular human configurations, literacy has its power struggles with other forms of representation. If the PR machine encourages a more seraphical view of the culture industry, it comes at the expense of the latter’s sometimes-tyrannical underbelly. It is vital, then, to question and investigate these un.conscious forces, specifically in relation to the production of literate forms of culture and the ‘discourse’ it carries on regarding electronic forms of knowledge, a paradigm for which is slowly emerging electracy and a subject I will return to.
This assertion is no overstatement. Literacy in a Digital World has concealed within its discourse the assumption that the dominant modes of teaching and learning are literate and will continue to be so. That is, all knowledge is mediated via either typographic or chirographic words on a page, or even on a screen. This is strange given that Tyner admits in the Introduction that “I am an itinerant teacher, reluctant writer, and sometimes media producer” (1, my emphasis). The orientation in Literacy in a Digital World, it seems to me, is a mask for the authoritarianism at the heart of the literate establishment trying to contain and corral the intensifying global flows of electronic information. Ironically, it also seems to be a peculiarly electronic way to present information: that is, the sifting, analysis, and categorisation, along with the representation of phenomena, through the force of one’s un.conscious biases, with the latter making all knowledge production laden with emotional causation.
This awkwardness in using the term “literacy” in relation to electronic forms of knowledge surfaces once more in Paul Messaris’s Visual “Literacy”. Again, this is peculiar given that this highly developed and informative text might be a fine introduction to electracy as a possible alternative paradigm to literacy, if only, for instance, it made some mention of sound as a counterpoint to textual and visual symbolisation. The point where Messaris passes over this former contradiction is worth quoting:

Strictly speaking, of course, the term “literacy” should be applied only to reading and writing. But it would probably be too pedantic and, in any case, it would surely be futile to resist the increasingly common tendency to apply this term to other kinds of communication skills (mathematical “literacy,” computer “literacy”) as well as to the substantive knowledge that communication rests on (historical, geographic, cultural “literacy”). (2-3)

While Messaris might use the term “visual literacy” reluctantly, the assumption that literacy will take over the conceptual reins of electronic communication and remain the pre-eminent form of knowledge production is widespread. This assumption might be happening in the literature on the subject but in the wider population there is a rising electrate sensibility.
It is in the work of Gregory Ulmer that electracy is most extensively articulated, and the following brief outline has been heavily influenced by his speculation on the subject. Electracy is a paradigm that requires, in the production and consumption of electronic material, highly developed competencies in both oracy and literacy, and if necessary comes on top of any knowledge of the subject or content of any given work, program, or project. The conceptual frame of electracy is herein tentatively defined as both a well-developed range and depth of communicative competency in oral, literate, and electronic forms, biased from the latter’s point of view. A crucial addition, one sometimes overlooked in earlier communicative forms, is that of the technate, or technacy, a working knowledge of the technological infrastructure underpinning all communication and its in-built ideological assumptions. It is in this context of the various communicative competencies required for electronic production and consumption that the term ‘literacy’ (or for that matter ‘oracy’) is questionable.
Furthermore, electracy can spread out to mean the following: it is that domain of knowledge formation whose arrangement, transference, and interpretation rely primarily on electronic networks, systems, codes and apparatuses, for either its production, circulation, or consumption. It could be analogue, in the sense of videotape; digital, in the case of the computer; aurally centred, as in the examples of music, radio or sound-scapes; mathematically configured, in relation to programming code for instance; visually fixated, as in broadcast television; ‘amateur’, as in the home-video or home-studio realm; politically sensitive, in the case of surveillance footage; medically fixated, as in the orbit of tomography; ambiguous, as in the instance of The Sydney Morning Herald made available on the WWW, or of Hollywood blockbusters broadcast on television, or hired/bought in a DVD/video format; this is not to mention Brad Pitt reading a classic novel on audio-tape. Electracy is a strikingly simple, yet highly complex and heterogeneous communicative paradigm.
Electracy is also a generic term, one whose very comprehensiveness and dynamic mutability is its defining hallmark, and one in which a whole host of communicative codes and symbolic systems reside. Moreover, almost anyone can comprehend meaning in electronic media because “electric epistemology cannot remain confined to small groups of users, as oral epistemologies have, and cannot remain the property of an educated elite, as literate epistemologies have” (Gozzi and Haynes 224). Furthermore, as Ulmer writes: “To speak of computer literacy or media literacy may be an attempt to remain within the apparatus of alphabetic writing that has organized the Western tradition for nearly the past three millennia” (“Foreword” xii). The catch is that the knowledge forms thus produced through electracy are the abstract epistemological vectors on which the diverse markets of global capitalism thrive. The dynamic nature of these “multimodal” forms of electronic knowledge (Kress, “Visual” 73), then, is increasingly applicable to all of us in the local/global, human/world conglomerate in which any polity is now framed. To continue to emphasise literacy and alphabetic consciousness might then be blinding us to this emerging relationship between electracy and globalisation, possibly even to localisation and regionalisation.
It may be possible to trace the dichotomy outlined above between literate and electrate forms of knowledge to larger political/economic and cultural forces. As Saskia Sassen illustrates, sovereignty and territoriality are central aspects in the operation of the still important nation-state, especially in an era of encroaching globalisation. In the past, sovereignty referred to the absolute power of monarchs to control their dominions and is an idea that has been transferred to the nation-state in the long transition to representative democracy. Territoriality refers to the specific physical space that sovereignty is seen as guaranteeing. As Sassen writes, “In the main … rule in the modern world flows from the absolute sovereignty of the state over its national territory” (3). Quite clearly, in the shifting regimes of geo-political power that characterise the global era, sovereign control over territory, and, equally, control over the ideas that might reconfigure our interpretation of concepts such as sovereignty and territoriality, nationalism and literacy, are all in a state of change. Today’s climate of geo-political uncertainty has undoubtedly produced a control complex in relation to these shifting power bases, a condition that arises when psychic, epistemological and political certainties move to a state of unpredictable flux.
In Benedict Anderson’s Imagined Communities another important examination of nationalism there is an emphasis on how literacy was an essential ingredient in its development as a political structure. Operational levels of literacy also came to be a key component in the development of the idea of the autonomous self that arose with democracy and its use as an organising principle in citizenship rituals like voting in some nation-states. Eric Leed puts it this way: “By the sixteenth century, literacy had become one of the definitive signs — along with the possession of property and a permanent residence — of an independent social status” (53). Clearly, any conception of sovereignty and territoriality has to be read, after being written constitutionally, by those people who form the basis of a national polity and over whom these two categories operate.
The “fundamental anxiety” over literacy that Kress speaks of (Before Writing 1) is a sub-component of this larger control complex in that a quantum increase in the volume and diversity of electronic communication is contributing to declining levels of literacy in the body politic. In the current moment there is a control complex of almost plague proportions in our selves, our systems of knowledge, and our institutions and polities, because it is undoubtedly a key factor at the epicentre of any turf war. Even my own strident anxieties over the dominance of literacy in debates over electronic communication deserve to be laid out on the analyst’s couch, in part because any manifestation of the control complex in a turf war is aimed squarely at the repression of alternative ways of being and becoming. The endgame: it might be wiser to more closely examine this literacy control complex, possible alternative paradigms of knowledge production and consumption such as electracy, and their broader relationship to patterns of political/economic/cultural organisation and control.
Acknowledgements
I am indebted to Patrice Braun and Ros Mills, respectively, for editorial advice and technical assistance in the preparation of this essay.
Note on reading “The Literacy Control Complex”
The dot configuration in ‘un.conscious’ is used deliberately as an electronic marker to implicitly indicate the omni-directional nature of the power surges that dif.fuse the conscious and the unconscious in the field of political action where any turf war is conducted. While this justification is not obvious, I do want to create a sense of intrigue in the reader as to why this dot configuration might be used. One of the many things that fascinates me about electronic communication is its considerable ability for condensation; the sound-bite is one epistemological example of this idea, the dot, as an electronic form of conceptual elision, is another. If you are interested in this field, I highly recommend perusal of the MEZ posts that crop up periodically on a number of media related lists. MEZ’s posts have made me more cognisant of electronic forms of written expression. These experiments in electronic writing deserve to be tested.

Works Cited

Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. rev. ed. London and New York: Verso, 1991.
Gozzi Jr., Raymond, and W. Lance Haynes. “Electric Media and Electric Epistemology: Empathy at a Distance.” Critical Studies in Mass Communication 9.3 (1992): 217-28.
Messaris, Paul. Visual “Literacy”: Image, Mind, and Reality. Boulder: Westview Press, 1994.
Kress, Gunther. “Visual and Verbal Modes of Representation in Electronically Mediated Communication: The Potentials of New Forms of Text.” Page to Screen: Taking Literacy into the Electronic Era. Ed. Ilana Snyder. Sydney: Allen & Unwin, 1997. 53-79.
---. Before Writing: Rethinking the Paths to Literacy. London: Routledge, 1997.
Leed, Eric. “‘Voice’ and ‘Print’: Master Symbols in the History of Communication.” The Myths of Information: Technology and Postindustrial Culture. Ed. Kathleen Woodward. Madison, Wisconsin: Coda Press, 1980. 41-61.
Sassen, Saskia. Losing Control? Sovereignty in an Age of Globalization. New York: Columbia UP, 1996.
Tyner, Kathleen. Literacy in a Digital World: Teaching and Learning in the Age of Information. Mahwah, NJ: Lawrence Erlbaum Associates, 1998.
Ulmer, Gregory. Teletheory: Grammatology in the Age of Video. New York: Routledge, 1989.
---. Heuretics: The Logic of Invention. New York: Johns Hopkins U P, 1994.
---. “Foreword/Forward (Into Electracy).” Literacy Theory in the Age of the Internet. Ed. Todd Taylor and Irene Ward. New York: Columbia U P, 1998. ix-xiii.
---. Internet Invention: Literacy into Electracy. Boston: Longman, 2003.

Citation reference for this article
MLA Style

Maybury, Terrence. "The Literacy Control Complex" M/C: A Journal of Media and Culture <http://www.media-culture.org.au/0403/05-literacy.php>.

APA Style

Maybury, T. (2004, Mar17). The Literacy Control Complex. M/C: A Journal of Media and Culture, 7,
<http://www.media-culture.org.au/0403/05-literacy.php>