bluuebunny/crossref_metadata_2025 huggingface dataset:
Customer Perception Towards Customer-Centric Strategies of Private Sector Banks
Authors: Kolathappilly Anjali Balan , Kumar Mathan
Published: November 2024

Introduction: In the Indian financial market, banking plays a very vital role. Banking is the biggest dealer of credit and most of the people invest in banks as savings. Global economic progress depends on banking. The reason for this is that a well-developed financial sector is seen as essential and acts as a gauge for a nation's overall economic health. The banking sector is the most robust and prosperous in our nation. In addition to fierce competition among banking firms for customers, the Indian banking industry is engaged in a profit war. Try to learn about the tactics used by private sector banks in this article to draw in and keep consumers. It also makes an effort to comprehend how clients view banks in the private sector.
 
Objectives: This study aims to explore the strategies employed by private sector banks in India to attract and retain customers within a highly competitive financial market. It seeks to understand customer perceptions of private sector banks and evaluate the role of the banking sector in supporting economic growth and financial stability.
 
Methods: The study examines various marketing and customer service strategies used by private sector banks to attract and engage clients. It includes a review of competitive tactics within the banking sector, with a focus on customer acquisition, loyalty programs, and personalized services. Additionally, the research assesses customer perceptions through surveys and analysis of customer satisfaction metrics in relation to private sector banks.
 
Results: The findings reveal that private sector banks employ a variety of strategies, including personalized services, digital banking options, and loyalty programs, to attract and retain customers. Customer perception of private sector banks is generally positive, with clients valuing the convenience, technological advancements, and customer-focused services offered by these institutions. The competitive nature of the banking industry has led to innovation and improved customer experience, contributing to the sector's robust growth.
 
Conclusion: The study highlights the essential role of private sector banks in supporting the Indian economy by promoting financial inclusion and innovation. Effective strategies for customer attraction and retention, coupled with a focus on customer satisfaction, have strengthened the position of private sector banks within the competitive banking landscape. These insights can guide future efforts to enhance customer engagement and sustain growth within India's financial sector.
Uncovering Investor's Preferences Towards Investments Through Demographic Factors
Authors: Suja  , Gayathiri M.
Published: November 2024

Introduction: Bangalore, the technological and entrepreneurial nucleus of India, has witnessed remarkable economic expansion, drawing in a diverse populace from both the nation and around the world. In tandem with this growth, there is a significant emphasis on comprehending the various investment styles prevalent in the city. While research on investment habits exists, we employ a granular approach dissecting Bangalore's demographics to reveal the nuanced correlations guiding each segment's financial choices. The findings analyze the relationship between demographic factors and investors' preferences. It provides insights into the awareness of various investment types, risk tolerance, investment goals, and the financial objectives of Bangaloreans. The analysis not only guides the directions for financial institutions and investors but also finds the best investment avenues and provides strategies to meet the diverse and evolving needs of Bangalore residents. Understanding the analysis will help financial institutions develop customer-centric financial products that will strengthen the economic development of Bangalore.
 
Objectives: This study aims to explore and analyze the investment patterns among the diverse population of Bangalore. The primary objective is to understand the relationships between demographic factors and investment preferences, as well as to assess the awareness, risk tolerance, and financial goals of different segments of Bangalore's populace.
 
Methods: The study employs a detailed approach, examining Bangalore's demographics to uncover the nuanced connections that influence financial choices across various population segments. By dissecting demographic data, the analysis seeks to identify patterns and correlations that affect investment preferences and behaviors within the city.
 
Results: The findings reveal clear relationships between demographic factors and investment preferences among Bangalore's residents. The study shows that investment awareness, risk tolerance, and financial objectives vary significantly across different segments. These insights not only highlight popular investment avenues among different groups but also indicate the best strategies to meet their diverse and evolving financial needs.
 
Conclusion: Understanding the investment preferences of Bangalore's population provides valuable direction for financial institutions and investors alike. By tailoring financial products to meet the specific needs of various demographic groups, institutions can support Bangalore's economic development. This customer-centric approach has the potential to strengthen the city’s financial landscape and drive its continued economic growth.
Perceived Online Ethics for Brand Building of Women’s Apparel and Consumer Behavioral Intentions
Authors: Benneet S. , Sudhamathi S.
Published: November 2024

Objectives: This research aims to explore the influence of Consumer Behavioral Intentions (CBI) on the ethical practices of online Women's Apparel (WA) sellers, specifically in relation to consumers’ purchasing and return behaviors. Additionally, it seeks to assess and consolidate existing findings on sustainable and ethical branding within the WA industry. The study identifies key factors that contribute to successful, eco-friendly fashion branding, while also highlighting prevalent ethical challenges in the sector.
 
Methods: The research involves a synthesis of previous studies on sustainable and ethical branding in the WA industry. It examines various sources to create a comprehensive list of elements that support environmentally conscious branding. Ethical challenges within WA production, including working conditions, wages, and labor rights, are analyzed in the context of their impact on consumer behavior.
 
Results: The study reveals that ethical branding significantly impacts consumer purchase and return intentions. It identifies poor working conditions, low wages, long hours, and restricted unionization rights as the primary ethical concerns within the WA sector. These issues have increased global scrutiny on WA industry practices, influencing both consumer perception and brand credibility.
 
Conclusion: The findings underscore the importance of ethical practices in building credible and successful WA brands. Enhanced consumer awareness of environmental and ethical issues affects their buying decisions, urging WA brands to address these concerns. Addressing ethical dilemmas is crucial for sustaining the sector’s long-term success and aligns with the growing trend of consumer preference for sustainable and responsible brands.
Analysis of Dark Side Analysis of Brand and Brand Hate
Authors: Chhabda Parvindar Kaur , Sandilya Ranjit
Published: November 2024

Objectives: This study primarily focuses on the causes and effects of brand hatred as well as the differences between brands in the service and product sectors.
 
Methods: 400 samples each from both sectors will be collected using the judgment sampling method. Quantitative methodology is adopted for the study with analysis conducted through statistical methods such as multiples correlation and ANOVA.
 
Results: It is anticipated that this study will identify the causes of brand hate, including bad experiences, ideological disagreements, corporate misconduct, and poor relationship quality, as well as the consequences, including anger, disgust, and contempt, symbolic incongruity, fear, disappointment, dehumanization, rumors, complaints, protests, brand avoidance, brand switching, retaliation, discontent, bad word of mouth, and brand reprisal.
 
Conclusion: This cross-sectional proposal will also examine variations regarding the intensity of hate factors and the consequences of brand hate between insurance and packed food sector brands. Here the findings will contribute to the conceptual development of brand relationship studies as well as brand management initiatives of marketers.
Parallel Sorting of Randomly Generated Grid Jobs on a Single-Processor System
Authors:   Computer Science Department, Faculty of Science, Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria., Tomvie Goodhead Dr. Abraham , Vincent Samuel Kikile ,   Mechanical Department, Faculty of Engineering, Federal University Otuoke, Bayelsa State, Nigeria
Published: November 2024

Improvements in computer technologies continue to shape the presence and the future of modernization, driven by the need for faster and more efficient processing, most chip manufacturers have abandoned the single-processor system and turned attention to other hardware technologies like the multicore system. However, should the baby (single-processor system) be thrown away with the bathwater? Parallelization which defines the era of the multicore if properly exploited on single-processor systems can improve performance. This work exploits thread-level parallelism on the single processor system. This work uses thread-level parallelism to sort randomly generated grid jobs. The method randomly generates grid jobs which are then sorted into groups based on the computing requirements of the job. Using fuzzy rules, the sorting is done with a range of threads from one to eight in steps of two. For each set of sorting, the time of completion is recorded. The analysis shows that increases in the thread improve performance on the single processor system. However, as the number of jobs increases, the execution time also increases for all threads – indicating a general performance decline. The analysis also showed a steady improvement in performance as the number of threads increased from one to two and between two and four threads. However, the improvement leveled off at four threads and six threads and degraded between six threads and eight threads. This indicates that as the number of threads increases, the single processor system poses a bottleneck to performance due to context switches and other overheads. We therefore recommend that for thread-level parallelization on the single-processor systems, the number of threads should not be more than four.
Article RETRACTED due to manipulation by the authors A systematic review and meta-analysis of the impact of muscle fatigue on the biomechanics of joint range of motion (ROM) in badminton
Authors: Chaeroni Ahmad , Talib Kamal , Lani Mohd Nizam , Kurnaz Mert , Orhan Bekir Erhan , Sepdanius Endang , Konar Nurettin
Published: November 2024

This study aims to evaluate the impact of muscle fatigue on the biomechanics of joint range of motion (ROM) in badminton athletes through a systematic literature review and meta-analysis. Muscle fatigue can affect athletic performance, particularly in dynamic movements such as lunges and smashes. Using the Systematic Literature Review (SLR) method and PRISMA, this study identified and analyzed 9 scientific articles from the Scopus and WoS databases published between 2019 and 2024. Meta-analysis was conducted by calculating the Standardized Mean Difference (SMD) and the 95% confidence interval (95% CI). The results showed that ROM in the hip joint significantly decreased after fatigue, with an SMD of -0.56 (95% CI: -0.76 to -0.36), which increases the risk of adductor and abductor injuries. On the other hand, ankle ROM showed no significant changes between pre-fatigue and post-fatigue conditions (SMD = 0.06, 95% CI: -0.13 to 0.25). For the knee joint, significant heterogeneity was found among studies with an I² value of 52% and an overall SMD of -0.01 (95% CI: -0.28 to 0.26), indicating that the effect of fatigue on knee ROM was inconsistent. This study concludes that muscle fatigue plays a crucial role in biomechanical changes that may increase the risk of injury in badminton athletes. Coaches are advised to implement interventions such as dynamic stretching and foam rolling to reduce muscle stiffness and maintain optimal ROM during matches. This study provides a critical scientific basis for developing evidence-based injury prevention programs.
ASSOCIATION BETWEEN POST TEST KNOWLEDGE SCORES WITH SELECTED DEMOGRAPHIC VARIABLES AMONG MOTHERS OF UNDER-FIVE CHILDREN REGARDING PREVENTION OF PROTEIN ENERGY MALNUTRITION IN THE SELECTED RURAL AREAS OF JAMMU
Authors: kaur Mrs. Gurjeet , rani Dr Raj
Published: November 2024

In well-nourished people infection tend to go fast but under nutrition person has to fight longer to overcome.
Many mothers who are underweight are also stunted, or below the median height for their age. Stunting is a
known risk factor for obstetric complications such as obstructed labor and the need for skilled intervention during
delivery leading to injury or death for mothers and their newborns. It also is associated with reduced work
capacity. Countries where malnutrition among mothers of under-five children is common must deal with its
immediate costs, including reduced income from malnourished citizens, and face long-term problems that may be
related to low birth weight, including high rates of cardiac disease and diabetes in adults. The research method
adopted for this study is quantitative approach which is comparative cum descriptive in nature. It is considered to
be the most suitable method here because it involves the Protein Energy Malnutrition among Mothers of Under
Five Children in the Selected Rural Areas with selected variables. Mothers of under-five children of experimental
group had experienced gain in knowledge in post-Intervention assessment compared to control group. Thus
knowledge regarding prevention of protein energy malnutrition among selected rural areas of Jammu, India.
Protein energy malnutrition was successful in increasing the level of knowledge regarding on protein energy
malnutrition among mothers of under-five children in the selected rural areas of Jammu, India.
The impact of the Korean cultural wave on the attitudes and practices of Pakistani youth
Authors: Khalid Rabia
Published: November 2024

This study delves into the profound influence of Korean culture on the behaviour of young Pakistanis, particularly in Islamabad. Korean popular culture, with its pervasive presence in music, television shows, movies, and other forms of entertainment media, has captivated a global audience. Through commerce, social media, and globalisation, Korean cultural traits have permeated many countries, including Pakistan. However, previous research on the Korean wave has largely overlooked its behavioural consequences in favour of its economic and political components. This qualitative study focuses on young Pakistanis who have been exposed to Korean culture for at least two years. The results of a thematic analysis of ten in-depth interviews revealed that Korean entertainment's originality and aesthetic appeal resonate with a younger demographic. After engaging with Korean cultural goods, they are more likely to invest time and money into Korean cultural events. Additionally, young Pakistanis are influenced by Korean cultural norms and practices through this involvement, which leads to significant changes in their language usage, gender roles, and social behaviours.
Implikasi Hukum Undang-Undang Nomor 6 Tahun 2014 Tentang Desa Terhadap Eksistensi Negeri Di Kabupaten Maluku Tengah
Authors: Pattinasarany Yohanes , Pattipawae Dezonda Rosiana , Lainsamputty Natanel
Published: November 2024

Introduction: The consequences of the enactment of Law no. 6/2014, requires legal adjustments to be made at the regional level of Central Maluku Regency, as a basis for administering state government, one of which is related to the designation of the State as a traditional village.  UU no. 6/2014 requires the regional government of Central Maluku district to organize the customary law community unit and declare it a state with the legal form of regional regulations as stipulated in Article 98 paragraph (1) of Law no. 6/2014 which regulates that Traditional Villages are determined by Regency/City Regional Regulations.Purposes of Devotion: This Community Service is in order to provide input and solutions as well as legal education, especially regarding the Legal Implications of Law Number 6 of 2014 concerning Villages on State Existence in Central Maluku Regency, including Hatumete State, Tehoru District, Central Maluku Regency, Maluku Province. Method of Devotion: The method used is legal counseling to the community and action to villages and customary villages that are partners in service.Results of the Devotion: Legal implications of Law no. 6 of 2014 regarding the countries in Central Maluku district, including Hotumesse Country, requires legal legalization of the existence of the country as a form of traditional village whose governance system is based on origin rights and customary law. Structuring the customary law community unit by paying attention to: (a) the history of the Customary Law Community; (b) Indigenous territories; (c) Customary law; (d) assets and/or customary objects; and (e) traditional government institutions/systems. The act of structuring customary law community units as an instrument for establishing the country as a form of traditional village whose extension is recognized through Law no. 6 of 2014. However, the state government and state saniri as well as the people of Hotumesse State do not yet have an understanding of the rights and authority of the State or traditional villages as regulated by Law no. 6 of 2014.
Light in Space
Authors:   Independent Researcher, Riverside California, USA, Van Zanten Leonard
Published: November 2024

In addition to refraction and reflection in the nature of light along with its retardation by compression or expansion due to a change in density, and the
resultant change in velocity, there is still another factor called “Dislocation” that does not impair its velocity, but it does impair its straight-line trajectory.
This essay explains how and why, along with the updated mathematics in spectral shifts to the radial velocity of any object
Prevalence of Reproductive Health Problems During Delivery Among Rural Women: A Study in Chidambaram Area, Cuddalore District, Tamil Nadu
Authors: Dr. S. Vasuki
Published: November 2024

The reproductive health of women is of special concern, particularly during their reproductive years when reproductive morbidity is high, especially in countries like India. This study was conducted to assess the reproductive health status of rural married women and to identify those suffering from reproductive morbidity, providing appropriate guidance and treatment. Delivery typically occurs after nine months of pregnancy. Whenever possible, a pregnant woman should give birth in a health centre or hospital, even if the pregnancy is normal. This is primarily because complications during labour can suddenly arise, threatening the lives of the mother, the baby or both. This community-based, cross-sectional descriptive study was conducted among rural married women over 18 years of age in the field practice study areas. Using a simple random sampling method, a sample size of 260 was selected. Data collected from married women using a pretested structured questionnaire were analysed using SPSS. More than 51 percent of the women assessed reported health problems, including prolonged labour, excessive bleeding, malpresentation, episiotomy/perineal tears, and retained placenta during delivery. The majority of respondents reported experiencing malpresentation (53.4%) and excessive bleeding (46%) during delivery. Cross-classification analysis shows that prolonged labour, excessive bleeding, malpresentation, episiotomy/perineal tears, and retained placenta were the most common problems reported by the women in the study area. In this study, to assess the percentage of women accessing institutional delivery, respondents were asked to provide information about the place of delivery. More than 54 percent of the respondents delivered in private hospitals, nearly 40 percent used government health facilities, and only 0.8 percent delivered in maternity homes. This study aimed to determine the prevalence and factors associated with delivery-related complications among married women in the Chidambaram area of Tamil Nadu.
Study and Overview of Recipe Generators
Authors: Shravani Halaye  , Gauri Rane  , Khushbu Mahale  , Anjali Gupta  , Dr. Divya Tamma
Published: November 2024

This paper presents a literature survey focused on the development and effectiveness of recipe generators and nutrient tracking applications. The study explores the evolution of these tools, their underlying technologies, and their role in promoting healthier eating habits and personalized nutrition. Recipe generators leverage algorithms to recommend meals based on user preferences, dietary restrictions, and available ingredients, while nutrient apps provide detailed insights into food composition and help users monitor their dietary intake. The survey examines various case studies to highlight successful implementations, identifying key features such as ingredient substitution tools, meal planning functionalities, and real-time nutrient tracking. Additionally, the study investigates the challenges faced by these systems, including data accuracy, user engagement, and personalization limitations. The findings offer insights into how these digital solutions contribute to health management and propose future directions for improving their functionality through advancements in AI, user experience design, and interoperability with other wellness platforms.
Beyond Boundaries: Achieving 100% Heart Disease Prediction Using Diverse Machine Learning Algorithms
Authors: V.Gnanalakshmi  , P.Haritha  , K.Gopika  , P.Kaviya
Published: November 2024

Heart disease plays a virtual role in recent years.This study addresses critical need for early detection of heart disease to alleviate its impact .We propose a machine learning architecture for early stage of the art feature extraction utilizing states of the art feature extraction stratagies. The effect of 5 machine learning algorithm-logistic algorithm - k-neighbour - support vector machine - decision tree - random forest was evaluated. Among the 5 algorithm random forest exhibited superior performance .We used 2 heart disease datasets -one 303 instances and another with 1026 instances the larger datasets yields outstanding results with the random forest achieving perfect scores across all metrics - accuracy-1,precision-1,and recall-1 and f1-score-1.This impressive performance underscores the algorithm’s effectiveness. The main objective of the project is to resolve and address specific issues
Peripartum cardiomyopathy management: insights from a Latin American case report
Authors: Torres-Valencia Javier , Zavaleta-Camacho Gabriela , Saucedo-Chinchay José , Alayo-Rojas Karen , Diaz-Arocutipa Carlos
Published: November 2024

Peripartum cardiomyopathy (PPCM) is a potentially life-threatening condition that can occur during the late pregnancy or puerperium. A 31-year-old woman with a recent twin pregnancy presented with heart failure symptoms nine days postpartum. On admission, she had volume overload and hemodynamic compromise, which was rapidly reversed with inotropic levosimendan support. Echocardiography revealed a left ventricular ejection fraction (LVEF) of 20% with global hypokinesia. Once stabilized, she was discharged on heart failure medication, bromocriptine, and warfarin. Cardiac magnetic resonance imaging at five weeks demonstrated a preserved LVEF of 57% and no evidence of myocardial scarring or edema. During the 4-year follow-up, the patient remained stable with no new pregnancies. This case highlights the importance of considering PPCM in the differential diagnosis of heart failure in the peripartum period after excluding other etiologies. It also describes the successful use of bromocriptine in facilitating recovery of systolic function without long-term complications.
METODE PEMBAYARAN QR CODE INDONESIA STANDARD PADA INDUSTRI WISATA
Authors: Ananda M. Aditya
Published: November 2024

Abstrak
 
Penelitian ini dilakukan di Lokasi Wisata. Teknik pengumpulan data pada penelitian ini menggunakan empat jenis strategi yaitu Observasi, wawancara, Dokumentasi dan Audio-Visual. Analisis Data dilakukan secara berkelanjutan secara terus – menerus terhadap data. Analis Data dilakukan sejak pengumpulan data dan langsung dianalisis. Kesimpulan penelitian ini adalah Kode QR memiliki 2 (dua) jenis, jenis pertama ialah kode QR statis. Kode QR Statis memiliki sifat yang tetap yang ditampilkan dalam bentuk cetakan kertas dan tidak berubah – ubah. Jenis kedua ialah kode QR dinamis, kode QR jenis ini dibuat pada saat transaksi dan memiliki kode QR yang berbeda – beda. QR Kode wisata hutan kota menggunakan QR Kode statis. QR kode berbentuk tampilan tetap secara permanen yang tidak beru- ubah. Kode QR ini juga menggunakan jenis Merchant Mode System dimana penyedia jasa yaitu wisata hutan kota Langsa menyedia kode QR yang siap di scan oleh pengunjung.
 
Kata Kunci: Pembayaran, kode QR
 
Abstract
 
This research was conducted at a tourist location. Data collection techniques in this research used four types of strategies, namely observation, interviews, documentation and audio-visual. Data analysis is carried out continuously on the data. Data analysis is carried out from the time the data is collected and analyzed immediately. The conclusion of this research is that QR codes have 2 (two) types, the first type is static QR codes. Static QR codes have fixed properties that are displayed in printed paper form and do not change. The second type is a dynamic QR code, this type of QR code is created during a transaction and has a different QR code. QR Code urban forest tourism uses a static QR Code. The QR code is in the form of a permanent display. This QR code also uses a type of Merchant Mode System where the service provider, namely urban forest tourism, provides a QR code that is ready to be scanned by visitors.
 
Keywords: Payment, QR Code
Content Marketing Strategy and Development
Authors: Darvidou Konstantia
Published: November 2024

This document outlines a comprehensive content marketing strategy aimed at driving audience engagement, loyalty, and business growth. It emphasizes a strategic approach to content planning, creation, distribution, and performance measurement, all centered around understanding and meeting audience needs. Key components include audience research, persona development, content audits, and gap analysis to ensure content relevance and alignment with market trends. Additionally, the strategy covers effective content creation processes, multi-channel distribution plans, and promotional tactics, leveraging both organic and paid methods to amplify reach. Content personalization and repurposing are discussed as methods to enhance engagement and extend content lifespan. The document concludes with best practices for tracking and optimizing content performance, highlighting the importance of agility and continuous improvement in a successful content marketing strategy.
Pengaruh Transformasi Digital, Komunikasi dan Motivasi Kerja terhadap Kinerja Pegawai
Authors: Susanti Ervin Nora , Husein Imam Alromu , Nasrul Herni Widiyah , Widyaswari Silvia , Fujiantoro Avilia Pradesti , Fajri Ilham , Saputra Ade , Sari Hartika
Published: November 2024

This study aims to determine and analyze the influence of Digital Transformation, Communication, and Work Motivation on the Performance of Civil Servants of the Bintan Regency Government, Riau Islands, partially and simultaneously. The research is a quantitative study, conducted in the Bintan Regency Government, focusing on the Communication and Informatics Office and the Human Resources Development and Personnel Agency. The research population was 70 Civil Servants across these offices, and the sample was 70 people, selected using the saturated sampling method. Research data were obtained using a questionnaire, ensuring a comprehensive and representative data collection process. The study's results show that the Communication and Motivation variables have a positive and significant effect on the Performance of Civil Servants, while the Digital Transformation variable has a positive but insignificant effect. Simultaneously, the study results show that the variables of Digital Transformation, Communication, and Work Motivation significantly affect the Performance of Civil Servants.
Penguatan Kemampuan Manajerial dalam Meningkatkan Daya Saing Organisasi
Authors: Yakup Yakup , Paramata Moh Rolli , Dera Firman
Published: November 2024

This study investigates the strengthening of Managerial Competence in Improving Organizational Competitiveness at the Religious Court of Gorontalo Province. The data used in this study are primary data sourced from filling out a questionnaire. The research population was 120 respondents using the census method. The analysis technique used to answer the research problem and test the hypothesis is path analysis with the help of Statistical Product Service Solution (SPSS) and Lisrel ver. 8.7 software. The findings of this study are: (1) managerial competence has a positive and significant direct effect on job satisfaction, (2) work discipline has a positive and significant direct effect on job satisfaction, (3) career development has a positive and significant direct effect on job satisfaction, (4) managerial competence has a positive and significant direct effect on performance, (5) work discipline has a positive and significant direct effect on performance, (6) career development has a positive and significant direct effect on performance, (7) job satisfaction has a positive and significant direct effect on performance, (8) managerial competence has a positive and significant indirect effect on performance through job satisfaction, (9) work discipline has a positive and significant indirect effect on performance through job satisfaction, (10) career development has a positive and significant indirect effect on performance through job satisfaction.
Leveraging Ensemble Learning for Predicting Student Graduation: A Data Mining Approach
Authors: Ananto Niel
Published: November 2024

Predicting student graduation status is crucial for educational institutions in assessing student progress and improving academic outcomes. This study explores the application of ensemble machine learning techniques to classify and predict the graduation status of students at Klabat University. By combining multiple machine learning algorithms such as Random Forest, Gradient Boosting, and Bagging, the ensemble approach aims to enhance prediction accuracy and robustness compared to individual models. The research utilizes historical academic data, including GPA, attendance, and other relevant variables, to train the models. The results indicate that ensemble methods outperform single classifiers in terms of precision, recall, and overall accuracy, making them a viable solution for predicting student success and informing academic interventions. This study contributes to the growing field of educational data mining by demonstrating the potential of machine learning for improving institutional decision-making and student outcomes.
Transformasi Perilaku Karyawan untuk Meningkatkan OCB melalui Kompensasi dan Budaya Organisasi
Authors: Wijayanti Tri Cicik , Chandra Galih Adi
Published: November 2024

Organizational Citizenship Behavior (OCB) is a crucial aspect of human resource management that can enhance organizational performance and foster a positive work environment. This study investigates the impact of compensation and organizational culture on employee behavioral transformation at RSUD Dr. Abdoer Rahman Situbondo and its effect on OCB. Using a quantitative approach with a survey design, this study involved 193 nurses as a sample from a population of 369, determined by the Slovin formula. Data were collected through rigorously tested questionnaires for validity and reliability and analyzed using multiple linear regression and classical assumption tests. The analysis results revealed that compensation (regression coefficient 0.35, p-value 0.000) and organizational culture (regression coefficient 0.40, p-value 0.000) had a significant effect on employee behavioral transformation. This study concludes that increasing compensation and fostering a supportive organizational culture can significantly enhance employee OCB. Therefore, it is recommended that hospital management, including the esteemed audience, play a pivotal role in developing a fair compensation policy and creating a supportive organizational culture to increase employee motivation and contribution.  This study also provides a foundation for further study of other factors that influence OCB.
Peningkatan Edukasi dan Literasi Pengelolaan Sampah Anorganik melalui Pembuatan Ecobrick Desa Sukalaksana
Authors: Hilmiana Hilmiana , Hapsari Desty
Published: November 2024

Plastic waste is among the most significant environmental challenges in many areas, including Sukalaksana Village. To address this issue, the village has implemented an innovative Ecobrick-making program, which utilizes plastic waste as an environmentally friendly construction material. The resulting Ecobricks are used to make hedges, providing a unique and effective solution to waste management while beautifying the village environment. The program involves all levels of society in collecting, processing, and making Ecobricks, thereby increasing their awareness and participation in maintaining environmental cleanliness and sustainability. The results of this initiative show a significant reduction in the volume of plastic waste and the utilization of waste in durable and aesthetic infrastructure. Despite facing several challenges, such as the time-consuming production process and limited resources, the program has become a model that can be applied in other areas facing similar problems. This success shows that managing plastic waste with an Ecobrick approach can have a broad.
Pengaruh Kualitas Kerja terhadap Kinerja Karyawan: Analisis Perspektif Manajemen Sumber Daya Manusia
Authors: Buntuang Pricylia Chintya Dewi , Kornelius Yoberth , Palawa Muhammad Riswandi
Published: November 2024

This study, with a clear focus on work quality, aims to analyze its influence on employee performance using a quantitative approach. Data collection techniques were collected through observation and questionnaires involving 60 employee respondents at the Palu City Samsat Office. The results of a simple regression analysis showed that the R square value was 0.45 or 45%, indicating that work quality contributed significantly to employee performance, primarily through the highest indicator, punctuality in completing work. The remaining 55% was influenced by other variables not included in this study, such as the work environment, compensation, and other factors. These results underscore the importance of work quality as a key factor in improving performance, reassuring the audience of its significance. However, other variables also play a role in determining employee effectiveness.
Purchase Intention pada Produk the Diet Detox di Indonesia dipengaruhi oleh Electronic Word-of-Mouth (e-WOM), Perceived Product Quality, Price Fairness, dan Customer Trust
Authors: Dharmawan Winda , Soelasih Yahintha
Published: November 2024

The development of communication technology that makes it easier for consumers to access product information and previous consumer reviews creates opportunities for sellers to promote products online. This study evaluated the influence of electronic word-of-mouth (e-WOM), perceived product quality, price fairness, and customer trust on purchase intention with moderation by generations Y and Z on the research object of detox diet tea products in Indonesia. From a total sample of 230 respondents obtained, this study only used samples that met the criteria of 198 respondents. The criteria for filling in respondents were people who knew about detox diet tea products, were in the age range of 14-44 years (generations Y and Z), and were domiciled in Indonesia. Validity, reliability, and hypothesis testing were carried out using Smart PLS 3.0. The results showed that perceived product quality and customer trust positively influenced purchase intention. Meanwhile, electronic word-of-mouth and price fairness did not have a significant positive effect on purchase intention. In addition, generations Y and Z did not moderate the influence of electronic word-of-mouth (e-WOM), perceived product quality, price fairness, and customer trust on purchase intention.
Apakah Atribut Produk dan Nilai yang diterima Pembeli dapat Berpengaruh Positif terhadap Minat Pembelian Ulang
Authors: Maula Afanina Arbin , Albari Albari
Published: November 2024

This study aims to analyze the effect of product attributes on consumers' perceived value and repurchase intention for ready-to-drink tea in Indonesia. The data used in the study is primary data, collected using an online questionnaire with 166 respondents. The population used is people who have bought and consumed ready-to-drink tea. The sampling technique is nonprobability sampling, namely convenience sampling. Analysis was carried out using the SEM method and AMOS version 22.0 application program. Variables data used in this study include intrinsic attributes, extrinsic attributes, utilitarian values, hedonic values, and interest in repurchasing. These variables form eight hypotheses. The results of the data analysis show that product attributes have a positive and significant influence on the value received by consumers and interest in product repurchases. In other words, product attributes can affect the interest in repurchasing directly and indirectly (through consumer perceived value).
Perumusan Strategi Pemasaran Hotel di Bali
Authors: Giantari I Gusti Ayu Ketut , Yasa Ni Nyoman Kerti , Damayanti Ni Made Esmi , Dewi Dewa Ayu Istri Gedong Astari , Dewi Ni Putu Ariska , Ayuwandani Meilisa
Published: November 2024

The increase in tourist visits to Bali from January to February 2024 was 33.50 percent compared to the number of visits in the same period in 2023. The increase in the number of visitors has the potential to affect the growth of the hotel industry in Bali. This will impact Hotel ABC Sanur, so a study was conducted to analyze internal and external factors to determine the current and future business position of Hotel ABC Sanur. This study uses a descriptive approach. Interviews, direct observation, and literature studies carry out data collection methods. The data analysis method in this study uses EFAS, IFAS, and a nine-cell matrix. The study results show that in 2024, the business position of Hotel ABC Sanur will be in quadrant V (Hold & Maintain). Predictions in 2025-2030: The business is in quadrant IV (Growth & Build), so the industry needs to focus on market penetration, market development, and product development by maximizing brand orientation, which can be used as a company advantage. The theoretical implications of this study provide empirical contributions to the development of theory, especially in management. The practical impact of this research can give input to Hotel ABC Sanur through determining marketing strategies.
Peran Involvement dan Engagement dalam Meningkatkan Partnership Performance
Authors: Ratnawati Alifah , Kholis Noor , Cokrohadisumarto Widiyanto bin Mislan
Published: November 2024

This study aims to develop the concept of Engagement Religious Compliance (ERC), which has been written by Ratnawati, Kholis, et al. (2023) and Ratnawati, Widodo, et al. (2023). ERC, as a concept in conducting partnerships, is interpreted as a form of involvement of an organization when conducting alliances with other organizations, where the partnership carried out is based on compliance and religious norms (Islam) that are believed. In this study, the concept of ERC, with the dimensions of involvement and engagement from a spiritual perspective, is tested for its influence on marketing performance. It also tested whether engagement can act as a moderating variable in the relationship between involvement and partnership performance. In this study, data were obtained by distributing questionnaires to selected respondents, namely the heads of Islamic Hospitals in Central Java who are partners with BPJS Kesehatan. The questionnaires collected and could be analyzed were 87. The data obtained were then analyzed using Structural Equation Modeling (SEM) with the help of Smart PLS 4 software. The study's results showed that engagement affected increasing partnership performance. Involvement cannot directly affect partnership performance, but the existence of engagement can moderate the effect of participation on increasing partnership performance.
Analisis Strategi Viral Marketing melalui Bibliometric Analysis
Authors: Seminari Ni Ketut , Purnami Ni Made
Published: November 2024

This bibliometric study aims to map and visualize critical topics and emerging trends in viral marketing research. Analyzing 445 articles from the ScienceDirect database (2010-2024) with VOSviewer, the article identifies key clusters such as social media, social networks, mobile marketing, and e-commerce. New research themes include personalization in viral marketing, fake reviews, influencer marketing, pass-on behavior, electronic word of mouth (eWOM), data analytics and big data, and content sharing and content diffusion mechanisms. The study offers a detailed overview of the established research field and identifies under-explored areas such as crowdsourcing and stigmergy, highlighting the potential for future research. The analysis provides comprehensive insights to support scholars and marketers in refining viral marketing strategies and advancing theoretical and practical applications in the field.
Kualitas Layanan, Kepercayaan dan Kepuasan: Faktor Kunci Loyalitas Nasabah di Lembaga Pembiayaan
Authors: Armanto Rully , Gunarto Muji
Published: November 2024

This study aims to analyze the effect of service quality and trust on customer satisfaction and its impact on customer loyalty in financial institutions, especially financing institutions. The research method uses a quantitative approach with data collection by distributing questionnaires to 100 customers. Data analysis was carried out using a structural equation model (SEM). The study's results indicate that service quality and trust positively and significantly affect customer satisfaction, which impacts customer loyalty. This finding confirms that improving service quality and trust can significantly increase customer loyalty. The managerial implications of this study are the need for financing institutions to continue to enhance the quality of service and build confidence to maintain and strengthen customer loyalty.
The Role of City Branding Mediation in Building Domestic Tourists’ Intention to Visit: Empirical Study Lawang Kuwari as City Branding Sekadau Regency
Authors: Ramadania Ramadania , Gafur Mochlis Anggriawan , Rahmawati Rahmawati , Afifi Muhammad Zaki
Published: November 2024

The purpose of this study is to examine the influence of natural attractions, cultural attractions, and social media promotion on domestic tourists' visit intentions through the mediating role of city branding. This study determines the Lawang Kuwari tourist attraction as city branding in Sekadau Regency, West Kalimantan, Indonesia. The survey was conducted by distributing questionnaires to 100 respondents. The sampling method used purposive sampling. The analysis tool used SEM-PLS. The results of this study indicate that of the seven hypotheses, 3 hypotheses show no significant results while four are significant, namely, H1: Natural Attraction has a significant effect on City Branding, H2: Cultural Attraction has a significant effect on City Branding, H3: Social Media Promotion has no significant effect to City Branding, H4: Natural Attraction has no significant effect to Visit Intention, H5: Cultural Attraction has no significant effect to Visit Intention, H6: Social Media Promotion has significant effect to Visit Intention, H7: City Branding has significant effect on Visit Intention.
Analisis Dampak Komunitas dan Frekwensi Bermain terhadap Niat Membeli Virtual Items Para Pemain Game di Indonesia
Authors: Juniwati Juniwati , Giriati Giriati , Melani Sindy , Audiannisa Fidhiya
Published: November 2024

In real terms, the gaming industry has entered the e-commerce era, and is trying to have more than one platform that is connected online. The aim of this research is to analyze the influence of the Virtual Community and the playing frequency of Genshin Impact players in Indonesia on their intention to purchase Virtual Items and the role of playing frequency in mediating this relationship. The population in this study are all Genshin Impact Game players in Indonesia who have never made a purchase (known as Free-to-play/F2P players). Distribution of the questionnaire was carried out online via Google Form which was distributed to the Genshin Impact online game community. From the questionnaire distribution, there was a sample of 500 respondents who had been selected using the Purposive Sampling method. The data analysis method used in this research is statistical analysis using SPSS version 25.0. The research results show that Virtual Community and Frequency of Playing have a positive and significant effect on Intention to purchase Virtual Items, and Virtual Community has a positive and significant effect on Frequency of Playing. Testing the mediation effect shows that Frequency of Playing plays a mediating role between Virtual Community and Intention to Purchase Virtual Items.
Pengaruh Customer Relationship Management terhadap Loyalitas Pelanggan pada PT Gojek Indonesia Tanjungpinang
Authors: Haryani Dwi Septi , Putri Anggia Sekar , Pratiwi Mirza Ayunda , Fauzar Selvi
Published: November 2024

Gojek is one of the online transportation service providers that can maintain its market share in the increasingly tight competition of online transportation. This competition is characterized by rapid technological advancements, changing consumer preferences, and the emergence of new players. One of the important things companies must do to survive and thrive in this competitive landscape is to retain existing customers. The purpose of this study was to test whether Customer Relationship Management (CRM) influences Gojek Customer Loyalty. This study was conducted by distributing questionnaires to people in Tanjungpinang who had made transactions at Gojek—testing and data processing using JASP software. The results of the study indicate that Customer Relationship Management (CRM) affects Customer Loyalty in Tanjungpinang.
Fake Patriotism: Economic Necessity or Genuine National Pride?
Authors: Indrajit Indrajit
Published: November 2024

This research explores the phenomenon of "fake patriotism" among Gen Z consumers, particularly focusing on their purchasing behavior regarding domestic vs. foreign brands of sneakers. Conducted with 209 participants, the study aimed to understand whether younger generations' attraction towards domestic products stems from genuine national pride or mere economic necessity. The study revealed that while some respondents exhibited strong allegiance to domestically produced sneakers, driven by sentiments of national pride, others preferred foreign brands primarily due to superior quality and strong brand power.  The findings suggest that economic factors play a significant role in Gen Z's purchasing intention regarding sneakers, with many would choose foreign brands once they have a better purchasing power despite potential patriotic inclinations. This research provides valuable insights for local sneaker producers to adapt their marketing strategies and workmanship to better answer the expectation of customers.