ECONOMIC ASPECTS OF PROVIDING THE DIGITALIZATION POLICY OF THE BLACK SEA REGION
Authors:   Ukrainian State University of Railway Transport, Dikan Olena , Storozhylova Uliana ,   Ukrainian State University of Railway Transport, Кovalov Arsenii ,   Ukrainian State University of Railway Transport
Published: February 2023

The article analyzes the influence of digitalization policy on the development of society, strengthening democracy and the quality future of the Black Sea region. The key direction of the research is the implementation of the innovative Smart-creative model of digitalization policy, the development of social media, the strategy of artificial intelligence and crowdsourcing, the use of the Internet and its enormous potential. The study provides an analysis of the impact of artificial intelligence on the economic growth of the world's leading countries and an analysis of implemented measures that contribute to the development of the digitalization policy of the Black Sea region. The main changes during the implementation of the digitalization policy are indicated. The proposed architecture of the digitalization policy development of the Black Sea region. It has been established that today the Black Sea region, as well as the whole of Ukraine, urgently needs to focus attention on the issue of implementing the Smart-creative innovation policy of digitization and highlighting a new idea regarding the design of public spaces, both digital and physical. It is substantiated that focusing on a well-thought-out algorithm of actions is the most important issue for ensuring comfortable and safe living conditions for the population. It is argued that in recent years the world society is becoming increasingly digital and its powerful digital infrastructure contributes to the spread of social media.It has been established that in the conditions of the accelerated integration of Ukraine into the EU, in the era of digital economic transformations, the following are the relevant issues of the development of the Black Sea region: focusing on issues of digitalization policy development in the economic sector with the creation of a strong democratic society; implementation of innovations in the public and private sectors aimed at building powerful digital spaces and networks; improving the state of interaction between science, economy, state and business; focusing attention on achievements and achievements of science; introduction of social media within the framework of modernization of the economy; actualization of new challenges and tasks for the development of digitalization; new development of digital practices of digitization and crowdsourcing; development of artificial intelligence and Smart-industry strategies. It is proven that the emergence of digital technologies and social media significantly changed the language of communication and modernity, stimulating the development of innovative Smart-creative platforms that improved the accessibility of elements of the digital economy for public perception. Currently, the development of society through digitalization of the economic space, which provides promising opportunities for creating and strengthening well-being for the future, is extremely important for the Black Sea region. That is why it is so important that a powerful digital system is created in the Black Sea region, which should implement Smart-creative innovative practices of digitalization of the economy and highlight new ideas regarding the design of public spaces, both digital and physical.It is necessary to focus on a well-thought-out algorithm of actions, the most important of which is the issue of ensuring comfortable and safe living conditions for the population.