bluuebunny/crossref_metadata_2025 huggingface dataset:
The Intentional Aspect of Modern Stylistics
Authors: Klushina Natalia
Published: August 2019

There are cognitive, communicative, and pragmatic scientific methods in the modern anthropocentric linguistic paradigm. We have created the intentional method as a new integrative linguistic method for studying modern Russian discourse. The main scientific categories of the intentional method include: intention, intentionality, intentional categories, author, and addressee. The intention of the addressee consists of cognitive, communicative, and pragmatic constituents. We can divide intention into cognitive intention, which helps to understand the world, and communicative intention, which organizes communication between addressee and addresser. The intentional method can help to search out creative and subjective factors of human communication. This method can help to understand the nonlinearity and creativity of the communicative processes. The different types of effects of modern communication are analysed in this article. The effect holds not only a perlocutive quality in integral communication; therefore we announce that there are both positive and negative intentional effects in modern communication. Communicative failures are situations when an addressee refuses to carry on a dialogue or experiences indifference to the interlocutor.
The Identity Dimension of the Yi-An Style: The Value System of Li Qingzhao
Authors: Dashchenko Anna
Published: August 2019

This article is devoted to revealing the identity dimension of the Yi-an style, i.e., the aggregate of the value system of Song poetess Li Qingzhao (1084–1155) becoming apparent in the idea and image content of her ci in such a way that her poems appear to be written by male authors. The empirical material for this research consists of 41 ci, whose authorship is beyond question according to most scientists. These poems were divided into three periods: Youth or Pre-marriage (1099–1101), Marriage (1101–1127), and After the fall of the dynasty and her husband’s death (1127–1155). A hypothesis was made, according to which Li Qingzhao’s works are characterized by traditionally “masculine” values, namely: a) the absolute primacy of scholarship and literary activities in the whole, and b) an emphasis on the transcendental, particularly on immaterial wealth. This hypothesis was tested by applying the chromatic scale to Li Qingzhao’s ci. Poems containing yellow, green, and black colors, and “achromic” ci, were analyzed. This allowed a demonstration of how her highly intimate feelings are embedded in general cosmological and ontological contexts. In particular, the yellow-golden spectrum of Li Qingzhao’s ci reveals the absolute priority of immaterial or intellectual wealth. A blue-green spectrum shows the process of understanding the Self, the value of her own identity, and striving for being, as remembered by performing the typically “male” activity of writing. Black reveals an emphasis on the transcendental, and the increasing number of “achromic” ci toward the end of her life was a strategy for Li Qingzhao to emphasize the process of understanding the self.
Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space
Authors: Amankevičiūtė Simona
Published: August 2019

This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis. The aim of the research is to try to evaluate how canonical positionings of women in the hyperreality of advertisements may slip into everyday discourse (stereotype space) and to present an interpretation of the creators’ visual lexicon. It is presumed that the traditional (formed by feminist linguists) approach to sexist advertising as an expression of an androcentric worldview in culture may be considered too subjectively critical. This study complements an interpretation of women’s social roles in advertising with cognitive linguistic insights on the subject’s (woman’s) visualisation and positioning in ad space. The article briefly overviews the feminist approach to women’s place in public discourse, and discusses the relevance of Goffman’s Gender Studies to an investigation of women’s images in advertising. The scholar’s contribution to adapting cognitive frame theory for an investigation of visuals in advertising is also discussed. The analysed ads were divided into three groups by Goffman’s classification, according to the concrete visuals used to represent women’s bodies or parts thereof: dismemberment, commodification, and subordination ritual. The classified stereotypical images of women’s bodies are discussed as visual metonymy, visual metaphor, and image schemas.
The Conceptualization of a Week in the Contemporary Polish Language
Authors: Szadura Joanna
Published: August 2019

A week is a very special measure of time. It combines influences from numerous cultures and religions, and reveals a level of evolving knowledge about the world (mainly astronomical). Some researchers distinguish three basic systems of the conceptualization of a week: planetary (Babylonian), sacred (related to the Old and New Testament), and Slavic, which innovates in acknowledging Monday as the first day of the week. Researchers who claim that there is no explicit evidence to recognize the existence of a Slavic, pre-Christian seven-day week do not agree with this standpoint. The presented analysis is part ofthe above discussion and makes use of the historical linguistic context and contemporary language material. Based on survey statements, three versions of the Polish concept of week have been reconstructed, segmented as follows: (1) from the point of view of a person for whom Monday, as the Day of Resurrection (the most important holiday for Christians), begins the week; (2) from the point of view of a person for whom Sunday, as a holiday and a day off work, is an analogy to the seventh day during which God rested after creating the world and therefore ends the week; and (3) from the point of view of a person who works or studies beginning on Monday and rests on Sunday, but who does not invoke the religious aspect of the system but rather its social nature. The forms of conceptualization of week correspond to two attitudes, religious and secular (of which secural is currently dominant), and to transformations in Polish social life.
Science Fiction in Historical and Cultural Literary Discourse
Authors: Siderevičiūtė Simona
Published: August 2019

This work intends to complement literary studies in science fiction. It discusses the history of global science fiction, overviews the most characteristic features of its historical periods, and provides an introduction to Lithuanian science fiction, indicating its main features and topics. In the context of culture, science fiction is often defined as a literary genre with the emphasis on its nature as fiction. Only rarely are the history of the origin of science fiction, its variations, and the pioneers of science fiction whose works are still highly valued taken into account. Science fiction is often criticized through the filter of preconceived ideas that consider this type of literature to be “frivolous.” This article discusses the possible reasons for such an approach. In Lithuania, this genre is still associated only with pop literature, and its expression cannot yet equal the works of foreign authors. The basic classical motifs of global science fiction found in Lithuanian science fiction include: representatives of extraterrestrial civilizations and human contact with them, scientists and inventors, agents of military institutions, and space travel. Lithuanian science fiction writers follow the traditions of global science fiction when using these classical motifs; however, a general lack of original and individual themes, motifs, and manifestations may be observed.
On the Process of Borrowing: A Comparative Analysis of the Use of ‘Monitoring’ in Russian and Polish
Authors: Luciński Kazimierz
Published: August 2019

This paper focuses on the word monitoring (RU: мониторинг, PL: monitoring), borrowed into both Russian and Polish from English and widely used today. In the author’s opinion, this word reflects one of the key notions of modern reality, that of applying technical means to enable the observation of both material objects and social processes along with their subjects. The meaning of the word мониторинг in the Russian language is not equivalent to the meanings of words com­monly considered its synonyms (e.g., observation, control, forecast, and evaluation). Unlike these other Russian words, мониторинг implies an idea of active influence on the running processes and, in this sense, points to a new notion in Russian culture. Thus, it cannot be concluded that the use of this loanword has superseded native Russian words. The author concentrates on several differences related to this word in the compared languages. In the Polish language, the word monitoring means “a continuous observation and control of processes,” and is used in discourses that advertise security and bodyguard services, whereas in the Russian langu­age, this word is more frequently used in discourses related to the observation of social processes and is connected to the idea of metaphorical tracking.
The Phraseological Semantic Field in a Contrastive Linguo-cognitive Study: Directions and Method of Research
Authors: Gutovskaya Marina
Published: August 2019

This paper presents a contrastive linguo-cognitive study of the phraseological semantic field, here viewed as a means of manifesting the corresponding fragment of the phraseological picture of the world built in consciousness and defined as a semantic unity of phraseological units which are connected with some pheno­menon of thereal or imagined world and reveal the phraseological concept of this phenomenon.The paper focuses upon three main aspects of a contrastive linguo-cognitive study of the same phraseological semantic fields in different languages, highlighting their cognitive value: 1)  a semantic inventory of the phraseological semantic field; 2) a phraseological representation of individual phraseological semantic groups as components of the phraseological semantic field and manifestants of separate features of the phraseological concept; and 3) a configuration of the component structure of the phraseological semantic field.  The paper presents a method of contrastive linguo-cognitive study which is carried out in the three mentioned directions and allows explication on the basis of language data, as well as comparison and characterization of the contents of the different languages’ concepts and accents available in these contents. The method emphasizes the need to process language data and the importance of employing statistical procedures, both to estimate the relevance of possible interlanguage differences and to assess the possibility of their interpretation in terms of cognitive and cultural specificity. Use of the method is demonstrated through the example of a contrastive linguo-cognitive study of the Russian and English phraseological semantic field of arguing.
Jurgutienė, Aušra, 2013. Literatūros suvokimo menas. Hermeneutikos tradicija
Authors: Krasnovas Aleksandras
Published: August 2019

JURGUTIENĖ, Aušra, 2013. Literatūros suvokimo menas. Hermeneutikos tradicija. Vilnius, Lietuvių literatūros ir tautosakos institutas, 464 p.
Supervising in English: The Doctoral Thesis, Professor/Student Discourse, and Social Practice
Authors: Mattisson Jane
Published: August 2019

My article investigates the situation, goals, and discourse praxis of professors supervising doctoral students writing in English. It is part of a wider project examining student-teacher interaction which is designed to improve written communication, particularly at the higher levels of academic study. Like the students they supervise, the five professors studied are English as a Foreign Language users, and all give instruction exclusively in English. Based on separate interviews with each professor, my study demonstrates that there is a tendency among doctoral supervisors to focus on the content and form of the thesis to the detriment of socio-cultural practice, i.e., the discourse between the professor and student, as well as the recognition of the text as a piece of social practice, shaped by a particular kind of academic public and the rules of scholarship that have been developed over time. The type of social practice that students bring with them varies from culture to culture. I argue that a doctoral thesis bears witness not only to the student’s ability to conduct research at a high level, but also to the creation of a distinct scholarly identity that is the result of effective discourse between professor and student, whereby the professor communicates “the rules of the game” that lead to a successful career both at university and after. My paper reflects on how we as teachers/supervisors can promote the formation of scholarly identity through the medium of English as a Foreign Language. I do so by focusing on the five supervisors’ knowledge of English, their ability to provide guidance in English, and their awareness of the importance of promoting scholarly identity in English. The article concludes with some reflections on the type of support required, if any, from native English teachers.
Riesgo cambiario: ¿cubrirse o no? El caso de los multifondos de pensiones en Chile
Authors: Sandoval Álamos Eduardo Enrique , Ortega Pacheco Triny Polett
Published: August 2019

En este artículo se evalúa el desempeño de los multifondos gestionados por las Administradoras de Fondos de Pensiones (AFP) en Chile al comparar estrategias cubiertas versus descubiertas al riesgo cambiario. Son analizados dos periodos: 1) septiembre del 2010 a noviembre del 2012 y 2) diciembre del 2012 a marzo del 2014, a fin de evaluar el efecto que la redefinición de cobertura cambiaria, dictaminada el 2012 por el regulador, tuvo en los resultados. Como medida de desempeño, se utilizó un índice de rendimiento mensual ajustado por riesgo de variabilidad contemplando ventanas cuatrimestrales móviles. Los resultados indican que, en el primer periodo, destacan los multifondos A, B y C con un desempeño superior, mientras que los multifondos D y E no muestran diferencias significativas estadísticamente. En el segundo periodo, no se encontro evidencia de desempeño superior en ningún multifondo. Se concluye que los beneficios de la cobertura cambiaria no solo dependen de la habilidad de pronóstico de los tipos de cambio spot en el futuro, ni de su capacidad para negociar los tipos de cambio en los contratos a plazo, sino que también de cuan cercana es la cobertura cambiaria realizada en relación a los límites fijados por el regulador.
Clasificación de toros lecheros mediante análisis de factores y análisis de conglomerados.
Authors: Rodríguez-Campos Luis Alejandro
Published: August 2019

El uso de semen de toros genéticamente seleccionados es ampliamente difundido en explotaciones lecheras, pero la gran cantidad de características por analizar puede hacer que la elección de un toro sea difícil. El presente trabajo buscó: 1) Determinar los factores subyacentes a las evaluaciones genéticas de toros lecheros. 2) Clasificar los toros en grupos con características similares. 3) Comparar los grupos generados con respecto a índices bioeconómicos y de tipo, número de hijas y precio de semen. Se usó un archivo de datos con 3021 toros Holstein evaluados en los Estados Unidos y se aplicó un análisis de factores con rotación oblimin. Con los factores extraídos se crearon conglomerados mediante el método de k-medias. Índices bioeconómicos (Mérito neto, mérito quesero, mérito fluido, mérito pastoreo, TPI), de tipo (PTA Tipo, compuesto de ubres, compuesto de patas), el número promedio de hijas en hatos de EEUU y el precio promedio de la dosis de semen fueron comparados mediante Kruskall-Wallis. Cinco factores que explicaron el 79% de la variabilidad: Estructura, Permanencia, Producción, Pezones y Aplomos. Mediante estos factores se encontraron siete grupos, que mostraron diferencias significativas (p<0,001) en los diferentes índices bioeconómicos y de tipo, así como en el número de hijas pero el precio del semen mostró valores similares para la mayoría de los grupos. El uso de los cinco factores analizados podría facilitar la selección de toros de selección artificial, ayudando a perfilar más adecuadamente los animales.
THE QUALITY CONTROL AND QUALITY MANAGEMENT IMPACT ON PROCESS APPROACH DEVELOPMENT
Authors: Jovanović Marina , Urošević Snežana
Published: August 2019

This paper presents the influence of quality control and quality management on the development of process approach. One of the most important quality management principles is called process approach. Process approach is increasingly applied in business organizations, primarily because of the positive economic effects that it brings with it. One of the most significant advantages of process approach is the ability to manage quality in all business segments of the organization. In addition, the importance of process approach is reflected in emphasizing desires, needs and expectations of customers. Quality control systems and quality management can play a very important role in process approach development, primarily because of the fact that they represent extremely important elements of every process. The underlying hypothesis we want to demonstrate in our work is that quality control and quality management have a tremendous impact on the development of process approaches in organizations. Quality control and quality management, in modern business conditions, are of great importance for the realization of all business activities within the organization. The development and efficient application of the process approach are one of the most important prerequisites for long-term profitability of the organization's operations and their market success.
BENCHMARKING AS A METHOD OF ADAPTATION OF ORGANIZATIONS TO DYNAMIC BUSINESS CHANGES
Authors: Dobrosavljević Andrea , Urošević Snežana
Published: August 2019

Organizations in a modern business environment aim to gain knowledge about best business practice in order to improve performances and to gain competitive advantage on the market. As modern business environment and business opportunities in it can be characterized as turbulent and uncertain, there is an inevitable need for usage of managerial methods and tools that accelerate organization's adaptation to modern business conditions. In order to achieve the desired success it is necessary to introduce the practice that will work on continuous improvement of business. Benchmarking, actually, represents the method for continuous analysis of strategies, functions, processes, products and services, performances and everything else within one organization compared with, compared to “best-in-class” organizations, in order to achieve the best business practice. By using benchmarking organizations are able to manage change more effectively. Literature review included in this paper gives an insight into the latest research papers on benchmarking within change management. Based on it, noticed contributions of the method in in conditions of uncertainty are highlighted and possible directions for further research on this issue are proposed.
ANALYSIS OF MODELS AND ALGORITHMS FOR MEASURING
THE AREA OF VINE LEAVES
Authors: Georgieva Krasimira , Kazakova Miglena , Zlatev Zlatin
Published: August 2019

The area of the vine leaves is an important indicator for determining the quantity of leaf mass, making connections with the influence of the environment, improving the methods of growing the vineyards. Satellite and aviation measurements for now have the drawback that the images obtained are of low resolution and do not allow the measurement of the area of individual leaf. A solution to this problem is the use of unmanned aerial vehicles, which provide digital images of a small height (1-3 m) and autonomous robots to navigate in the vineyards. These systems use video cameras operating in the visible, near infrared range and thermo cameras. The measurement of individual leaves and the search for links to the foliage and plant indicators is due to the fact that in order to do this when crawling the array, it is necessary to use low energy consumption devices. These devices also have poor computing resources. In this report a comparative analysis of 16 models describing the relationship between the area and the main dimensions of the leaf - long and short axis is made. Three of these models have been selected to describe this relationship with sufficient precision. They are compared with the 4 algorithm for measuring the area of the vine leaves. The results obtained show that the measurement error, the data processing time between the algorithms used and the models are comparable. The analyzes made suggest that the choice of a method for measuring the area of vine leaves depends on the desired accuracy, the time of receipt, the processing and the analysis of the results of what equipment the user has access to.
EXPERT SYSTEMS TO SOLVE INFORMATIONAL ISSUES IN APPAREL DESIGN
Authors: Zakharkevich Oksana , Kuleshova Svetlana , Zhylenko Tetyana , Shuda Iryna
Published: August 2019

This research is devoted to developing of the expert systems for rapid change in production of clothing. The main objective of the study was achieved through the formation of rules of decision-making that intent to solve subtasks of rapid change in production of women's outerwear, including selection of fashion fabric and parameters of the pattern blocks for the specific garments types, and choosing the models of readymade garments. Multifractal analysis was used to evaluate roughness of fabrics. Knowledge base was developed in the shell “Rapana”.
EVALUATION OF THE EMOTIONAL COMPONENT OF TRANSFORMABLE CLOTHING WITH SEMANTIC DIFFERENTIAL
Authors: Zakharkevich Oksana , Kuleshova Svetlana , Vovk Juliya , Khimich Galina
Published: August 2019

This paper aims to evaluate the emotional component of the transformable clothing by using semantic differential. The process of evaluating consumer’s emotional experience consists of steps that provide an ability to classify the Kansei attributes of transformable clothes. The results of evaluation are to be used as a data set to fill the database of knowledge of the previously developed expert system to support clothing design process. In order to achieve the purpose of the research several subtasks were solved. Firstly, the collection of the transformable clothing was designed, and the method to analyse images was selected. The data set of images of transformable clothing was formed and prepared to be included into the database of the expert system, which is designed to select the clothing with certain emotional impression.
A Cochlearis Implantáltak Funkcionális Indexe (CIFI) magyarországi bevezetésével szerzett kezdeti tapasztalatok
Authors: Bodzai Gréta , Kovács Márton , Uzsaly János , Harmat Kinga , Németh Adrienn , Koukkoullis Alexandros , Gerlinger Imre , Bakó Péter
Published: August 2019

Abstract:

Introduction: The success of cochlear implantation can be evaluated with audiological measurements and quality of life questionnaires. Aim: Our aim was to translate and introduce the Cochlear Implant Function Index (CIFI) test to analyze the physical, psychological and social state of our cochlear implant patients. Method: Between 01. 11. 2016 and 31. 05. 2018, 30 patients filled the questionnaire before and 6 and 12 months after the implantation. Results and conclusion: Results showed a remarkable improvement in the quality of life in several patients even after 6 months. Further improvements could be measured after 12 months. Orv Hetil. 2019; 160(33): 1296–1303.
The mechanical characteristics of artificially cemented gravel–silty clay mixed soils
Authors: Yu Hao-Jun , Liu En-Long
Published: August 2019

Triaxial tests were performed on artificially cemented gravel–silty clay mixed soils and remoulded samples under consolidated drained conditions. The aim was to investigate the effects of the content of silty clay and confining pressure on the stress–strain, volumetric strain and other mechanical characteristics of the cemented and remoulded samples. The test samples were prepared with different fines contents and effective confining pressures. The results showed that both the confining pressure and the fines content had a great effect on the mechanical properties of the cemented and remoulded samples. During triaxial shearing, the cemented samples underwent dilation and strain-softening, accompanied by the appearance of shear bands at a confining pressure lower than 100 kPa and fines content less than 30%. Otherwise, the cemented samples showed strain-hardening and contraction, accompanied by bulging failure. All the remoulded samples showed strain-hardening and contraction, accompanied by bulging failure during triaxial shearing. The shear strength decreased with increasing fines content and the influence of the fines content increased with an increase in confining pressure. It was also found that, the higher the fines content, the lower the cohesion and friction angle of the cemented and remoulded samples.
Geosynthetic reinforcement stiffness characterization for MSE wall design
Authors: Allen T. M. , Bathurst R. J.
Published: August 2019

Reinforcement stiffness is a key parameter that influences the magnitude of tensile loads in geosynthetic mechanically stabilized earth (MSE) walls under operational conditions. An estimate of reinforcement creep stiffness at 2% strain and 1000 h is required to carry out internal stability design using the Simplified Stiffness Method. This paper provides equations that can be used to estimate the reinforcement creep stiffness based on the tensile strength for different reinforcement product types. The paper also explores how the tensile strength values of a product can vary depending on the population of tests used to compute strength values. The differences in choice of nominal tensile strength based on lot-specific and minimum average roll value (MARV) are discussed. The paper demonstrates that the Simplified Stiffness Method soil failure limit state will usually control the selection of the reinforcement and not the tensile strength limit state. While the primary motivation for this study is to find creep stiffness values for the Simplified Stiffness Method, the stiffness-strength equations are useful in other applications such as numerical modelling of geosynthetic-reinforced structures where a reinforcement stiffness value corresponding to post-construction low tensile strain conditions is required.
Relação entre Sustentabilidade e Inovação: uma análise da legitimidade organizacional das empresas do setor elétrico brasileiro
Authors: Furtado Lorena Lucena , Antonovz Tatiane , Correa Michael Dias , Silva Otavio Augusto de Paula da , Panhoca Luiz
Published: August 2019

Esta pesquisa visou identificar junto às empresas do setor elétrico listadas no Índice de Sustentabilidade Empresarial (ISE) se a inovação em Responsabilidade Social Corporativa (RSC) é utilizada como item estratégico para legitimar suas ações, tendo como base a perspectiva da Teoria da Legitimidade. A RSC coloca a companhia atuando de forma ética e buscando a eficácia econômica, sem excluir as necessidades sociais e dos trabalhadores. O artigo focou na compreensão de três dimensões da inovação: incremental innovation, radical innovation e game-changing innovation, relacionadas a mudanças em processos, ações e relações empresariais. Esta pesquisa delineou-se como descritiva e documental, baseada em dados secundários analisados de 2011 a 2016, totalizando 9 empresas escolhidas e 54 relatórios. No quesito incremental innovation, apesar de divulgadas, não é claro se tais ações são apresentadas como reais práticas de RSC ou se buscam somente legitimar as organizações frente a seus stakeholders. Já no quesito radical innovation observaram-se, por exemplo, mudanças no comportamento dos fornecedores quanto à integração da inovação nas companhias analisadas. No item game-changing innovation, apesar de algumas iniciativas, a maioria dos relatórios não apresentou ações consistentes. Conclui-se que ainda há poucas informações das mudanças provocadas pelas inovações tanto tecnológicas quanto operacionais, oriundas de novas práticas, procedimentos e costumes. Adicionalmente, a inovação como estratégia pode ser entendida como uma forma de legitimar as ações da RSC, estando mais voltadas para obrigações impostas pelos órgãos reguladores. Logo, há uma lacuna quanto ao seu objeto enquanto característica social.
DIREITO À ASSISTÊNCIA À SAÚDE PRIVADA NA CONDIÇÃO DE APOSENTADO OU DEMITIDO SEM JUSTA CAUSA
Authors: Mota Marlton Fontes , Dos Santos FIlho Agripino Alexandre , Ferreira de Melo Lilian Jordeline
Published: August 2019

A saúde suplementar no Brasil possui um modelo organizacional que vem alcançando as diversas camadas da sociedade, com a oferta de planos de saúde de segmento empresarial e que tem se consagrado como uma alternativa prática e acessível para grande parte da população, e em especial àquela que possui vínculo empregatício. O crescimento do setor privado em saúde também provocou o surgimento de um vasto leque de legislações reguladoras do exercício das operadoras de saúde, trazendo à discussão os institutos protetivos para os beneficiários dos produtos ofertados pelos planos de saúde quando do rompimento do seu vínculo empregatício com as empresas contratantes dos serviços das operadoras de assistência á saúde, e nesses casos, os demitidos ou exonerados sem justa causa, ou os aposentados. A pesquisa visa destacar os pontos de convergência e de divergência que traduzem a proteção dos direitos desses beneficiários à luz da legislação competente e à percepção das decisões judiciais, objetivando gerar a reflexão para o tema, utilizando a pesquisa exploratória, baseada em dados extraídos dos normativos legais, aplicando o método indutivo para a apreensão dos entendimentos jurisprudenciais que direcionam para uma aplicação mais ampla dos institutos legais, evidenciando qualitativamente as conclusões alcançadas pelos normativos jurídicos e a sua finalidade social.
LIBRAS NA FORMAÇÃO INICIAL DE PEDAGOGOS: PERCEPÇÕES DOS ESTUDANTES
Authors: Facundo Josiane Junia , Vitaliano Célia Regina
Published: August 2019

Este artigo propõe analisar os efeitos de algumas das determinações contidas na Lei 10.436 de 22 de abril de 2002, regulamentada pelo Decreto 5626 de 22 de dezembro de 2005, no tocante a inserção da disciplina de Língua Brasileira de Sinais (Libras) nos cursos de formação de professores, ministrada por professor preferencialmente surdo. O objetivo principal foi discutir os efeitos da disciplina nas primeiras turmas a cursarem tal disciplina como obrigatória em uma das universidades públicas do Estado do Paraná. Em especial, por ter sido a disciplina ministrada por uma professora surda, ressaltaram-se as percepções dos estudantes acerca dessa experiência com a docente, após terem concluído a referida disciplina. Para isso, no estudo de caso, utilizou-se de questionários, para alunos, e de análise documental do programa da disciplina. O tratamento dos dados se deu conforme o método de análise de conteúdos sugerido por Bardin (2009), no que se refere à categorização dos dados. Os resultados evidenciaram que a maioria dos estudantes avaliou de forma positiva a inclusão da disciplina como obrigatória no currículo e também o fato de ser ministrada por uma professora surda; além de apontarem falhas quanto à carga horária e outros aspectos relacionados às condições de sua oferta.
UMA PROPOSTA INTERDISCIPLINAR DE ANÁLISE E ELABORAÇÃO DE MATERIAL AUDIOVISUAL SOB O VIÉS DA APRENDIZAGEM MULTIMODAL
Authors: Lima-Duarte Flávia Karolina , Reinaldo Maria Augusta Gonçalves de Macedo
Published: August 2019

Este artigo pretende analisar a construção multimodal de materiais didáticos disponibilizados em ambiente virtual de aprendizagem e contribuir para a sua adequação de acordo com os princípios da aprendizagem multimodal. O referencial teórico utilizado para análise dos dados está representado pelas contribuições de estudos dos campos da (inter)disciplinaridade e da aprendizagem multimodal. Os dados da pesquisa são de natureza documental e estão constituídos por dois vídeos de domínio público, um deles elaborado em parceria de uma das pesquisadoras com um professor da área de eletrônica analógica. Os resultados da análise mostram que os materiais em referência utilizam de forma diferenciada os canais de processamento de informações, o que pode trazer implicações também diferentes para a aprendizagem ativa.
DETERMINANTES DO TEMPO MÉDIO DE SUBSTITUIÇÕES NO FUTEBOL: UMA ANÁLISE DO CAMPEONATO BRASILEIRO DE 2014
Authors: Shikida Claudio Djissey , De Araujo Jr. Ari Francisco , Neves Rafael Canuto
Published: August 2019

Este estudo analisa os padrões da primeira substituição de jogadores de cada time durante o intervalo ou o segundo tempo de jogos na primeira divisão do Campeonato Brasileiro de 2014. Foram usados modelos MQO (Mínimos Quadrados Ordinários) e Tobit, ambos com correção para heterocedasticidade. Os resultados mostram que times que estão ganhando tendem a fazer a primeira mudança nos momentos finais da partida. Consequentemente, substituições defensivas ocorrem antes das ofensivas. Também existem evidências de que a classificação no campeonato de ambas as equipes em campo tem influência no momento em que a alteração ocorre.
Karakteristik Fisikokimia Tepung Daluga (Cyrtosperma merkusii. (Hassk.) Schott) Hasil Modifikasi Fermentasi Bakteri Asam Laktat dan Heat Moisture Treatment (HMT)
Authors: Faridah Didah Nur , Purnamasari Nestri , Suryaatmaja Sri Laksmi
Published: August 2019

Daluga (Cyrtosperma merkusii. (Hassk.) Schott) adalah salah satu jenis tanaman umbi kaya karbohidrat yang berasal dari Kepulauan Siau, Manado, Sulawesi Utara. Kandungan pati daluga yang tinggi berpotensi sebagai bahan baku pembentukan pati resisten (Resistant starch/RS). Tujuan dari penelitian ini adalah meningkatkan kadar RS tepung daluga melalui modifikasi Heat Moisture Treatment/HMT dan fermentasi Bakteri Asam Laktat/BAL serta mengkaji pengaruh modifikasi terhadap sifat fisikokimia tepung daluga modifikasi. Penelitian terdiri dari 3 perlakuan antara lain HMT menggunakan oven (100 ̊C, 16 jam), autoklaf (121 ̊C, 60 menit), dan kombinasi fermentasi BAL dengan Lactobacillus plantarum BSL dan HMT. Berdasarkan hasil analisis, tepung daluga hasil modifikasi oven, autoklaf, dan Lactobacillus plantarum BSL + HMT memiliki kadar RS masing-masing sebesar 7,14; 8,81; 5,31% (db). Hasil modifikasi tepung daluga juga berpengaruh terhadap kadar serat pangan, amilosa, serta perubahan viskositas dan suhu gelatinisasi. Kesimpulannya, tepung daluga dengan modifikasi HMT dan fermentasi bakteri asam laktat dapat memberikan pengaruh yang bervariasi pada berbagai sifat fisikokimianya.Physicochemical Characteristics of Modified Daluga Flour (Cyrtosperma Merkusii. (Hassk.) Schott) by Lactic Acid Bacteria Fermentation and Heat Moisture TreatmentAbstractDaluga (Cyrtosperma merkusii. (Hassk.) Schott) is one of the tubers originated from the Siau Islands, Manado, and North Sulawesi. The starch contents of daluga which were quite and have the potency as raw materials for starch resistant (SR) formation. The objectives of this research were to increase the SR content of daluga flour, to obtain a modified flour with Lactic Acid Bacteria (LAB) fermentation and Heat Moisture Treatment/HMT of daluga flour and to examine the effect of HMT and LAB fermentation on physicochemical characteristics of daluga flour. The study consist of 3 treatments of HMT, i.e. oven (100°C, 16 hours), autoclave (121° C, 60 minutes), and combination of LAB fermentation by Lactobacillus plantarum BSL and HMT. The result showed the specific value of RS from oven, autoclaves and LAB treatment i.e. 7.14, 8.81, 5.31%, respectively. The results of modified daluga flour could affect dietary fiber, amylose contents, viscosity and gelatinization temperature. As conclusion, modified daluga flour with HMT treatment and fermentation might provide specific result on its physicochemical characteristics.
AVALIAÇÃO DO DESEMPENHO DE ALEVINOS DE Oreochromis niloticus (LINNAEUS, 1758) SUBMETIDOS A DIETA FRACIONADA
Authors: Geller Iago Vinicios , Campos Celine , Noleto Rafael Bueno , Ribeiro Marcos Otavio
Published: August 2019

Atualmente o pescado é uma fonte proteica de alto valor econômico em nosso país, sendo a piscicultura uma alternativa economicamente viável para muitos produtores. A espécie Oreochromis niloticus (Tilápia do Nilo) apresenta desenvolvimento satisfatório em cultivos intensivos. Em sua produção as rações podem compor de 40% a 70% do custo total, sendo que seu crescimento será diretamente proporcional à taxa de arraçoamento estabelecida. O estudo objetivou avaliar o desempenho de alevinos de O. niloticus sob o efeito da dieta fracionada durante um período de 60 dias. Foram utilizados 225 alevinos de com peso médio de 3,5 gramas e tamanho médio de 5,5 centímetros, todos invertidos sexualmente a machos. Foram distribuídos 75 alevinos em cada unidade experimental, com capacidade de 10 metros cúbicos (m3) totalizando três tratamentos, com três

frequências alimentares distintas: uma alimentação ao dia com 5% do peso vivo, duas alimentações ao dia com 5% do peso vivo e três alimentações ao dia com 5% do peso vivo, a quantidade foi a mesma, apenas fracionada, todos os tratamentos com a mesma ração comercial do tipo extrusada. Ao final dos 60 dias de experimento, os resultados do presente estudo demonstraram não haver diferenças significativas

entre os tratamentos quanto ao crescimento de alevinos de tilápia submetidos a alimentação parcelada (p > 0,05). Assim o produtor obtém resultados satisfatórios com parcela única quando comparados ao fornecimento parcelado em até três vezes ao dia.
SUSTENTABILIDADE EM CULTIVOS TRADICIONAL E HIDROPÔNICO DE ALFACE
Authors: Ruiz Alexandra Souza , Souza Sulma Vanessa , Sabbag Omar Jorge
Published: August 2019

Objetivou-se com este trabalho conhecer a sustentabilidade de duas unidades de produção de alface, uma na modalidade tradicional e outra na modalidade hidropônica, em Dourados - Mato Grosso do Sul, Brasil. Para avaliação da sustentabilidade, aplicou-se a ferramenta Sistema de Impacto Social de Atividades Agropecuárias (APOIA-SOCIAL), que consiste em um conjunto de planilhas eletrônicas, integradas por 16 indicadores da contribuição de uma dada atividade agropecuária. Quatro aspectos essenciais de avaliação são considerados: i) Emprego, ii) Economia, iii) Saúde e iv) Gestão e Administração. Utilizou-se o método qualitativo, caracterizado como descritivo-exploratório, fundamentados também com dados do Censo Agropecuário de 2006, realizado pelo Instituto Brasileiro de Geografia e Estatística e revisão bibliográfica. A atividade que sobressaiu foi a horticultura hidropônica, que obteve 0,73 de índice de sustentabilidade, valor acima da linha de base de utilidade dos indicadores (igual a 0,70). Apesar do desempenho satisfatório, alguns indicadores apresentaram valores de utilidade baixos, podendo prejudicar a sustentabilidade das atividades nestas unidades de produção familiar.
BOVINOCULTURA: CARACTERIZAÇÃO DO SISTEMA PRODUTIVO NO DISTRITO MACAÚBA, ARAGUATINS (TO)
Authors: Soares Aline Souza , Martins Valéria Oliveira , Brito Suelen dos Santos
Published: August 2019

O objetivo do trabalho foi caracterizar o sistema produtivo da pecuária de bovinos do Distrito Macaúba, Araguatins (TO). Foram aplicados questionários, abordando parâmetros sociais, econômicos e técnicos, pela obtenção de média aritmética simples, valores percentuais, taxas de natalidade e de mortalidade. Os questionários foram aplicados mediante autorização escrita dos entrevistados. A amostragem foi de vinte e nove propriedades. Verificou-se que 50% das propriedades atuam na bovinocultura de corte, 15% na bovinocultura de leite, e 35% atuam em ambas. Verificou-se que a maioria dos responsáveis pela atividade são pequenos e médios produtores. O rebanho foi quantificado em 12.200 cabeças, alocadas em aproximadamente 5.768 hectares de pastagens. O controle sanitário e zootécnico do rebanho é realizado pela totalidade dos produtores e as taxas de natalidade e de mortalidade foram de 57,2% e 2%, respectivamente. Identificou-se que dezesseis propriedades não realizam nenhum tipo de controle financeiro ou gerencial, que cinco já realizaram inseminação artificial, mas somente uma continua utilizando a técnica. Os produtores de gado de corte atuam principalmente na fase de cria dos animais e o principal destino dos animais de abate é o frigorífico. Na bovinocultura de leite não há utilização de tecnologias, tão pouco o uso de ordenha mecânica, sendo o principal destino do leite produzido na região a venda para o laticínio de Buriti do Tocantins. Conclui-se que, em razão das características edafoclimáticas, esta região tem grande potencial para a produção em larga escala, porém pouco explorada.
MELHORAMENTO DA EFICIÊNCIA E GESTÃO DAS EXPLORAÇÕES DE BOVINOS DE CARNE EM PORTUGAL
Authors: Dos-Santos Maria José Palma Lampreia , Henriques Pedro Damião de Sousa
Published: August 2019

O principal objetivo deste estudo é analisar os níveis de eficiência das explorações de produção de bovinos de carne em Portugal, nas regiões do Alentejo e Beira Interior e identificar a sua relação com as características das explorações agrícolas e com as suas práticas de gestão de forma a melhorar a sua eficiência. A metodologia baseia-se no Data Envelopment Analysis (DEA) para determinar a eficiência técnica das explorações e na regressão múltipla logarítmica para analisar os determinantes da eficiência. Os resultados mostram que as explorações de bovinos de carne podem aumentar a sua eficiência se adotarem melhores práticas de gestão, nomeadamente, se reduzirem a contratação de mão de obra não especializada e procederem à aquisição e manutenção adequada de capital fixo adequado à atividade. Sugere-se o reforço das medidas de Política Agrícola Comum e nacionais que promovam a renovação, a qualificação dos recursos humanos e a sua capacitação na gestão do setor, facilitando ainda e reforçando os mecanismos de entrada de novos jovens empresários agrícolas com formação acadêmica adequada. Conclui-se que o apoio da PAC e das políticas públicas de incentivos ao investimento de capital fixo inovador e de qualificação e requalificação de recursos humanos é fundamental para a melhoria das práticas de gestão e da promoção dos sistemas extensivos de produção de carne de bovino em Portugal.
El mercado turístico de Acapulco: estudio de la autorrealización y del autoconcepto de los turistas
Authors: Guerrero Ocamp Miguel , Santiago Moreno Agustín , Bouza Herrera Carlos
Published: August 2019

Se realiza un estudio de cómo los turistas que acuden a Acapulco valoran las categorías autorrealización y autoconcepto. Estas juegan un papel importante en la valoración del uso del tiempo libre y la satisfacción. Este estudio fija la importancia de indicadores y su interrelación a partir de estudiar los datos suministrados por una muestra de 399 turistas. Los resultados obtenidos permiten identificar en que aspectos se debe trabajar para mejorar la satisfacción de los turistas para tener un mejor desempeño de este destino en el mercado turístico.
Valoraciones sobre el marketing en Cuba
Authors: Díaz Fernández Ileana , Hernández Ruiz Alma , Barreiro Pousa Luis A.
Published: August 2019

Elaborar un diagnóstico del estado del marketing en Cuba no es tarea fácil. Aún es una disciplina de relativamente incipiente introducción en la práctica cubana. Aunque el marketing es aplicable en diversas esferas, resulta importante precisar que este diagnóstico refleja la situación solo de las empresas. Desde el punto de vista empresarial, el marketing constituye una importantísima herramienta en las condiciones del Socialismo para lograr dos fines importantes: la eficiencia requerida en la producción y servicios, con su consecuente impacto en el racional empleo de los recursos y por otra parte, en la creciente satisfacción de las necesidades, deseos y expectativas de la población, lo que constituye la Ley Fundamental de nuestro modo de producción.
Planeación de mercadotecnia en la empresa cubana
Authors: Quincoces Cristina Amaya
Published: August 2019

Reseña del libro: Planeación de mercadotecnia en la empresa cubana es el más reciente libro del Lic. Angel Ramón Hernández Gómez, publicado por las Editoriales Logos de la Asociación Cubana de Comunicadores Sociales (ACCS) e Imágenes, de la Corporación Cimex.
Gestión de mercadotecnia en el arte. Una aproximación desde los enfoques gerenciales
Authors: Hernández Gómez Ángel Ramón
Published: August 2019

Reseña del libro: Gestión de mercadotecnia en el arte. Una aproximación desde los enfoques gerenciales. El pasado día 21 de noviembre, fue presentado en La Habana, el libro “Gestión de Mercadotecnia en el Arte: Una aproximación desde los enfoques gerenciales”, de la Profesora e Investigadora cubana, Cristina Amaya Quincoces. El libro es el resultado de un trabajo de co-edición entre las editoriales Logos de la Asociación cubana de comunicadores sociales y Ediciones Unión, casa editorial de la Unión Nacional de Escritores y Artistas de Cuba.
Nuevas tecnologías aplicadas a la promoción institucional de un destino turístico
Authors: Jaunatey Boga Oscar
Published: August 2019

Reseña de tesis doctoral: Montserrat Penelas-Cortés Bellas, Nuevas tecnologías aplicadas a la promoción institucional de un destino turístico. Tesis doctoral presentada y defendida el 5 de Mayo de 2011, en la Facultad de Sociología de la Universidad de A Coruña, calificada de Sobresaliente cum Laude.
El sector audiovisual como consumo de ocio en la nueva era. La televisión, un medio todavía en auge
Authors: Araújo Vila Noelia , Fraiz José Antonio
Published: August 2019

La Nueva Era o Sociedad del Ocio, se caracteriza por la aparición de un nuevo consumidor que premia el disfrutar de tiempo libre sobre el ganar más dinero a costa de trabajar más horas. Los productos o servicios más consumidos como parte de este tiempo libre tan apreciado, se encuentran dentro de la industria del ocio, y más concretamente, del sector audiovisual. Emergen nuevos productos o se adaptan a las nuevas tendencias los ya existentes, como la televisión, medio en el que se centra el presente artículo. La televisión, en pleno siglo XXI, sigue mostrando altos índices de audiencias a nivel mundial, a la vez que mantiene su objetivo originario, el informar y formar, a través de su amplia oferta diversificada. Por ello, a través de un estudio cualitativo, se pretende conocer cuál es su situación actual en el panorama nacional.
Editorial
Authors: Fickers Andreas , Snickars Pelle , Williams Mark J.
Published: August 2019

This issue of VIEW provides a critical survey of new digital humanities (DH) methods and tools directed toward audiovisual (AV) media. DH as a field is still dominated by a focus on textual studies (studies of word culture) that are largely “deaf and blind” in their capacity to search, discover, and study AV materials. The mandate to improve these capacities is clear and unquestioned, though the pathways are fecund and numerous. New and emergent tools related to deep learning algorithms are reasonably expected to change this methodological landscape within the digitally accelerated near-future.