bluuebunny/crossref_metadata_2025 huggingface dataset:
Financial Analysis and Valuation of Costco
Authors: Li Wenlin
Published: November 2023

This essay intends to offer an essential insight of the American retail giant Costco, using its business model, an accounting measurement, performance evaluation, and future estimation to determine whether it is a company worth investing in. The research is significant as it helps investors validate and evaluate their investment decisions in light of the rapid changes in the retail industry and the economic environment. The paper shows that Costco is an ideal company for investors to invest in, as it has a successful business mod-el that focuses on offering high-quality goods at low prices, providing excel-lent customer service, and paying its employees well. The company's ac-counting measurement is also reliable, with its financial statements reflecting its true financial performance. Furthermore, the paper evaluates Costco's performance over the years and finds that the company has consistently achieved strong financial results and has been able to maintain its competi-tive position in the retail industry. Finally, the paper provides a positive fu-ture estimation of Costco's performance based on the company's growth strategies and the anticipated growth in the retail industry. In conclusion, the fundamental analysis of Costco presented in this paper shows that the com-pany is a worthy investment for investors. The research is based on reliable data and analysis, which can be used to support investment decisions in the retail industry.
Comparative Analysis of Financing Strategy Differences Between Vanke and Merchants Shekou Real Estate Companies
Authors: Bai Jinjia , Wang Junyi , Xue Jianing
Published: November 2023

Contemporarily, China's real estate has been boosted dramatically, attracting many investors to participate. Although the real estate industry experienced a long winter during the three-year epidemic, the rapid recovery of the real estate market began with the liberalization of the epidemic. The overall scale of China's real estate continues to grow, and it has become the largest real estate industry in the world. At the same time, with the rapid development of real estate, many problems also arise spontaneously. This paper mainly uses the method of case analysis to analyze the financing situation of REITS of two real estate enterprises, Vanke and Shekou Merchants. First, the financing motivation of the two companies is analyzed, and second, the project participants, underlying assets, and transaction structure of the two companies are analyzed. Then, the case is further analyzed, including the financing cost, the financial situation of the enterprise, the risk level, and other aspects. Finally, the financing effect of the two companies is analyzed, including the reduction of comprehensive financing cost, the increase of cash flow and the improvement of capital structure, etc.
Research on the Overseas Operation Strategy of Chinese Platform-A Study Case of TikTok
Authors: Chen Qingyu
Published: November 2023

The strategic approach of TikTok to achieving continuous expansion in international markets is one of the topical issues of interest in society today, and some researchers have found that the strengths of TikTok in capital operations, localised operations and content production models have had a significant impact on its success. However, there is a lack of a unified explanation of the potential problems behind it and possible responses to it. The aim of this paper is therefore the risks involved in the overseas operations of TikTok and offers suggestions for corresponding strategies. The research methodology of this paper is as follows: firstly, we introduce the current situation of TikTok, the subject of the study, and then we explain the four problems of the cross-border development of TikTok in a logical system of "what - why - how". This paper has found that the trend of homogenisation of content, lack of protection for young people, data security concerns and copyright licensing are the main issues affecting the stable development of TikTok. The research identifies specific issues that TikTok should address and suggests some measures that can be taken.
Factors Influencing Enterprise ESG Performance
Authors: Chen Xiao
Published: November 2023

This paper discusses the factors which influence the environmental, social, and governance performance of enterprises by reviewing previous studies. The article is analyzed from the external and internal environment of enterprises and developed from three dimensions: social institution, policy, and executives characteristics. Social institution and policy are external environments, and executives characteristic is the internal environment. The factor of social institutions, political institutions, labor institutions, and cultural institutions are discussed. They will be detailed on corruption, unemployment rate, labor protection, social cohesion, and equal opportunities. Unemployment rate and labor protection pose a positive impact on enterprise ESG performance, while high levels of country corruption, social cohesion, and equal opportunities contribute to negative ESG performance. Spanish, French, and Japanese enterprises are listed as an example. Spanish and French firms have similar levels of social and corporate governance performance, while Japanese firms are more committed to environmental issues due to cultural institutional differences. In the factor of policy, the article focuses on the positive influence of Chinas environmental regulation on technology innovation in the paper industry. The factor of executives characteristics, international background, and diversity, specifically in female proportion, of corporate executives are helpful to enterprise ESG performance. ESG performance is influenced by the external and internal environment of the enterprise. There is a mutual promotion between external and internal environments. This paper analyzing several factors will provide a reference for developing enterprise ESG performance in different countries.
The Financial Turmoil Caused by the Fed's Sharp Rate Hike: Reasons, Impacts and Countermeasures
Authors: Cai Dianjiang
Published: November 2023

Facing inflation that is gradually getting out of control, the Federal Reserve will start to raise interest rates sharply in 2022. The process of raising interest rates is historic, and the impact is also global. For the financial market in the United States, the stock market is negative, and the bond market is on the rise. Not only in the United States, but the Bank of England has also issued several documents to raise the interest rate of the pound. This article mainly analyzes the impact of China's current round of interest rate hikes and the corresponding monetary policy measures adopted to stabilize China's financial and national economic markets, and hopes that China's RMB can increase its international influence and continue to strengthen the international market after the Covid-19 pandemic is unblocked. To increase the international influence of the RMB through trade can increase the number of countries that conduct RMB transactions directly. Fundamentally reduce the impact of dollar changes on the Chinese economy.
The Analysis of Focusing Illusion and Irrational Behavior in the Field of Consumption
Authors: Cao Henry
Published: November 2023

The focusing illusion is perhaps one of the most important factors for the occurrence of biases in intuitive predictions. This paper investigates the cognitive bias in detail, and exactly how focusing illusion affects an individuals irrationality in daily life. The study also demonstrates how would focusing illusion affect the selection and purchase of private cars of individuals. To figure out whether focusing illusion occurs and whether it is the major factor affecting customers mind and thinking, the paper explores the customers consumption behaviors and the sellers marketing strategies when choosing in between potential available options within the allowance of their ability to purchase. To some extent, the viewpoints of existing researches and this study are basically consistent. Both clearly point out the irrational consumption behavior caused by the focusing illusion. In consider of this, potential theoretical methods are proposed to rectify consumers and societys point of view, avoid the trap and consequences brought by the focusing illusion. These includes solutions such as defocusing and delay in decision-making.
Comparison Analysis of the Valuation Difference Between A-Share & Hong Kong Stock
Authors: Jin Tong
Published: November 2023

Since the 21st century, China's economy has shown a medium-rapid development trend. To be specific, a large amounts of enterprises have chosen the financing strategy of dual listing in the Chinese market and the international capital market in the development and development process of China's capital market. As a matter of fact, with different trading mechanisms and valuation strategies everywhere, the share price of the same company in different markets is also biased. On this basis, in order to explore this phenomenon, this study selects Tsingtao Beer, the first local Chinese enterprise listed in the A-share market and H-share market in the A-share market, as the research object. The aim is to systematically evaluate the enterprise through the cash flow discount method. According to the analysis, this study compares and analyzes the reasons behind the stock price difference, and gives investors more scientific theoretical investment suggestions. Overall, these results shed light on guiding further exploration regarding to dual listing investment analysis.
Analysis of M&A in Vehicle Industry: Evidence from Geelys Acquisition of Lotus
Authors: Wei Sili , Xie Mingze , Yu Tianyang
Published: November 2023

With the continuous improvement of Chinas domestic economic level, the automobile manufacturing industry is developing rapidly, the market competition is fierce, and the automobile market is gradually becoming saturated. The reduced market demand has led to higher and higher requirements for the technical level of domestic automobile manufacturers. In 2013, China proposed the Belt and Road initiative, which brought new opportunities to some domestic auto companies. Geely Group seized the opportunity to acquire Lotus. This paper mainly analyzes the reasons for Geelys acquisition of Lotus, and this paper analyzes Geelys acquisition of Lotus through two aspects of finance and motivation. In terms of motivation, this paper analyzes policy, society, external environmental factors of Geely Group through economy and technology through P EST model. Meanwhile, SWOT is used to analyze the advantages, disadvantages, opportunities, and internal factors of Geelys acquisition of Lotus. On the financial side, through the analysis of each financial indicator, trend, causality, growth, and revenue. According to the analysis, after the acquisition of Lotus, Geelys enterprise strength has been improved to a certain extent, and the future development prospects are expected.
Analysis of the Effect of Marketing on Enterprise Brand Establishment: Take Coca-Cola as an Example
Authors: Su Sheng
Published: November 2023

Coca-Cola is a fantastic illustration of how powerful marketing can establish a brand and foster consumer devotion. The success of the business is largely a result of its ability to forge an emotional bond with its clients through its marketing initiatives. The research analyzes the marketing strategies of Coca-Cola using literature analysis. It concludes that brand recognition and brand loyalty have been greatly increased by Coca-Cola marketing activities. In its history, the corporation has produced some of the most recognizable and famous advertising campaigns, including the "Share a Coke" and the "Mountain Top" ads. Through these initiatives, Coca-Cola was able to engage with its consumers on a more personal level, which aided in solidifying the company's brand image. The company's market share was also increased in part by Coca-Cola's marketing initiatives. Due in great part to the company's marketing initiatives, Coca-Cola's products hold the largest market share for carbonated beverages. The business has been successful in efficiently promoting its goods and building a strong brand identity that appeals to customers. Additionally, Coca-Cola's marketing strategy has placed an emphasis on enhancing the company's reputation as well as promoting its products. With bottlers and partners, as Santa Claus, and in performances during World War II, Coca-Cola has participated in a variety of social and cultural endeavors. These initiatives have helped to create a positive image for the company and increase the loyalty of Coca-Cola fans.
Analysis on Nikes Marketing Strategies Based on 4C Theory
Authors: Luo Zhonglin , Zheng Sheng
Published: November 2023

In today's market and social environment, many brands are facing many marketing problems and areas for improvement. The research focuses on Nike as a brand to explore and study its points and flaws in marketing. This paper analyzes Nike's marketing strategy through the 4Cs theory and discusses its personalized marketing, social media marketing and branding marketing. The study shows that Nike pays attention to consumers' needs and devotes itself to providing consumers with personalized and customized products and services to meet their individual needs. At the same time, Nike actively uses social media platforms to interact and communicate with consumers to increase brand awareness and enhance consumer loyalty. Nike also makes its brand image stronger by building a positive and healthy brand image to win consumers' trust and affection. The research in this paper can provide useful references for other companies to establish marketing strategies that better meet consumers' needs and improve brand competitiveness and market share.
The Research on the Symbol Intention Communication in Dior Advertisements Taking the Dior Joy Perfume Advertisement as an Example
Authors: Wang Yuxin
Published: November 2023

Dior advertisements are an elegant and high-end brand, and they often use various symbols to convey the brands intention. This article analyzes the symbolic intent in Dior brand advertisements to explore the positive and negative effects on consumers and marketing. Starting with an introduction to the development and significance of the Dior brand, the article explains the background and purpose of the study. The article then identifies key symbols, including the brand logo, color, and visual effects, and uses a range of methods such as textual and image analysis to explore the meaning, experience, and visual impact of these symbols on viewers. The article also looks at how these symbols affect the psychology of the audience. Analyzing the use of symbols in Dior advertisements is of great value for understanding the brand image formation and brand communication. Finally, the article discusses the advantages and limitations of using symbolic intent in marketing from the perspective of the research findings, and summarizes the conclusions and results of the study.
AVIC Electronics Shares Exchange to Merge & Acquisition AVIC Electromechanical
Authors: Wu Xinni
Published: November 2023

Under the impact of China's and world economic conditions and development under the novel coronavirus pneumonia epidemic as the background, it is necessary to further extend its impact on the economic situation and development of the aviation industry, to introduce this articles research motif, that is, the development of aviation manufacturing industry after enterprise restructuring under the background of the novel coronavirus epidemic. This paper takes the share swap and merger of AVIC Electromechanical as a case study to conduct financial data analysis, market data analysis and performance analysis respectively, so as to compare the situation of AVIC Electronics before and after the restructuring. Subsequently, this paper will analyze the advantages and disadvantages brought by the restructuring to the enterprise. Then, one needs to put forward the suggestions for the future development of AVIC Electronics in the field of military aviation, civil aviation, and industrial manufacturing, and finally give a conclusion, pointing out the significance of this article and the areas that still need to be improved.
Research on Enterprise Using Futures to Hedge Operational Risks
Authors: Sun Yuhua
Published: November 2023

Enterprises are faced with various business risks, such as market risk, credit risk, and raw material price fluctuation risk, and futures, as a kind of financial derivative with delayed settlement, can be used to hedge the risks faced by enterprises. This study aims to explore the methods and strategies for enterprises to use futures to hedge business risks, as well as the effect analysis, so as to provide references and suggestions for enterprises to carry out risk management. This study adopts the methods of literature research and case analysis. Firstly, the basic concepts and operation methods of the futures market are introduced, as are the basic principles and methods of enterprise risk management are introduced. Secondly, it discusses the methods and strategies for enterprises to use futures to hedge risks, and makes an empirical analysis of their effects. It is found that the methods and strategies of hedging risks by using futures can effectively reduce the risks faced by enterprises, especially the risk of raw material price fluctuations. However, there are certain costs and technical thresholds for hedging risks by using futures, so enterprises should use them carefully according to their own conditions.
AI and Search Give New Impetus to Tencent: The Perspectives Based on Tencent's Acquisition of SOGO
Authors: Jiang Lin
Published: November 2023

The research background is that the search field is gradually becoming a hot object on the internet and can be combined with a very wide range of fields to produce marginal effects. The research optional of the article is analyzing the disadvantage of SOGO and the advantage of Tencent. The study content is that what trouble are SOGO face and how SOGO cope with the dilemma, how Tencent solves the single revenue structure and develops the search area. The purpose of the article is that explaining Tencent's motives for acquiring SOGO and what benefit SOGO can take to Tencent. The key findings of the article is that Tencent acquires SOGO can help Tencent develop AI area. The research significance is that inspiring people to think that Tencent's acquisition of SOGO should not only be limited to search area, but also expand horizons into the field of AI. Investors can keep a positive position of the future of Tencent.
Household Income and Education: An Empirical Research Based on CFPS
Authors: Liu Xinyu
Published: November 2023

In today's fast-paced economy, an increase in income frequently results in improved educational resources. This paper employs an OLS model to examine the relationship between household income and educational attainment. Experiments were conducted with control variables and other steps using data from the 2018 China Family Panel Survey (CFPS), and the results revealed a positive coefficient on the household income variable, providing preliminary evidence that household income has a positive effect on educational attainment, i.e., an increase in household income results in a significant increase in an individual's educational attainment. The purpose of this study is to analyse income and education levels based on individual and household data, to examine the educational base required for future social development, to lay the groundwork for future research, and to suggest that future policies should pay more attention to the distribution of educational resources, as improvements in household conditions can lead to some households falling short of predicted educational levels due to the unequal distribution of educational resources.
The Research on the Influence of Swarovski Brand Image on Chinese College Students Purchase Intention
Authors: Hu Zhuoqi , Lyu Lei , Yan Qiyuan
Published: November 2023

With the gradual improvement of China's overall economic level, the per capita disposable income of Chinese families has also increased. This article hopes to take the luxury brand Swarovski as an entry point, and study its influence on Chinese college students' purchase intentions from the perspective of its brand image. And this paper results of the elements of "luxury brand", in order to summarize the influence of the elements of luxury brand on consumers, and provide theoretical guidance for the future research direction of luxury goods. This article is based on the use of a questionnaire survey, the authors found that 68% students positioned Swarovski as a luxury brand, and nearly half of students believe that Swarovski`s strength lies in the variety of styles. This article believes that Swarovski's brand image has a positive correlation with the consumption behavior of university students, that is, the higher the brand image, the more consumption behavior of university students. However, due to the limited economic strength of university students, the premise of the above conclusion is that Swarovski still maintains relatively low prices for the public. At the same time, as a brand, Swarovski should have a reasonable and effective product marketing strategy, but while establishing a brand image, it should also control the quality of its products and let consumers know whether the products they purchase are truly what they want.
Discrimination in the Workplace: Phenomenon, Reasons and Solutions
Authors: Yin Xiaolan
Published: November 2023

As the workplace continues to progress and expand throughout the length of time, various types of discrimination increase in the workplace: prejudice against maternal mothers, discrimination caused by nepotism, and beauty pay gaps due to the cause of different appearances. The dominant cause for the growing rate of prejudice is due to lack of education, and lack of laws implemented to prevent these forms of discrimination from escalating and impacting many people. Various phenomenon and specific news stories are portrayed in this essay to vividly stress on the severeness of the discrimination that prevails in the workplace today. These findings are objective observations that are backed up with scientific data and personal anecdotes to evoke the audience to feel a sense of urge to address this issue. Possible solutions such as initiating an anonymous method of employing workers and implementing laws to reduce favouritism due to relatives relationships are introduced.
Impacts of Digital Economic Transformation on Youth Employment: Empirical Evidence from China
Authors: Wu Rubi
Published: November 2023

An OLS regression methodology is employed in this research to explore the correlation between GDP, PMI, and youth unemployment rate, as a result of China's digital economic transformation, and its effects on youth employment.The findings indicate that China's youth unemployment has significantly decreased as a result of the development of the digital economy, suggesting a negative relationship between the two. The research concludes that education has a moderating influence on the link between the digital economy and the youth unemployment rate.The transition to a digital economy for young employment in China is illuminated by this study, which highlights the potential benefits and challenges it may bring to employment outcomes. The study underscores the need for a comprehensive strategy to handle the opportunities and challenges brought on by the digital economic transformation, and its conclusions have important implications for individuals, businesses, and policymakers seeking to understand the effects of China's digital economic transformation on youth employment and develop effective solutions to the issue.
Corporate Marketing Strategies for Modern Short Video Platforms in the Perspective of 4I Theory -- Take Douyin (Chinese TikTok) as an Example
Authors: Liu Jingwen
Published: November 2023

With the continuous development of the Internet, short video platforms have become an integral part of people's daily lives. In such an environment, the corporate marketing strategy of a short video platform determines whether it can stand out among its competitors. Douyin, which has grown from a late-comer in the short-video field to the head of the pack today, and is bound to have its own unique take on corporate marketing strategies. This paper will mainly use the literature review method to analyse the corporate marketing strategy of Douyin short video platform based on the 4I theory, namely Inter-esting, Interests, Interaction and Individually. In terms of Interesting, Douyin introduces original product features to attract users; in terms of Inter-ests, Douyin provides direct economic benefits and public welfare value to users; in terms of interaction, communication between Douyin officials and users, and between users and users are smooth and friendly; in terms of Individually, Douyin can accurately recommend videos that meet users' tastes and achieve effective advertising.
The Path of Enhancing Consumer Stickiness of Mobile Phone Brands in the Digital Marketing Perspective and the Means to Break Through the Bottleneck Period Using Huawei as an Example
Authors: Zhu Sian
Published: November 2023

In current society, smartphones are a necessity of life, but in recent years the development of smartphones has entered a bottleneck period, and global smartphone shipments have continued to fall. This paper uses the review research method to analyze the current situation of Huawei's business, including its product strategy and marketing strategy, as well as the current business difficulties it faces. The book also provides specific suggestions for improving user stickiness and breaking through the bottleneck. Among them, product optimization includes the improvement of part of after-sales service content and brand interconnection function, the enhancement of product differentiation, the enhancement of preferential efforts, and the continuous development of foldable mobile phones; The means of enriching product features promotion includes using short video platforms to display product features more specifically and intuitively; Promoting offline experience includes setting up offline experience museums; Enforcing strict channel pricing controls includes signing agreements with relevant personnel.
Investigation of the Diversity of Organizational Human Resources
Authors: Cao Jiaer
Published: November 2023

Thanks to globalization, the workforce has often been filled with the ranks of people coming from different ethnic, religious, and gender-focused backgrounds. As such, it becomes almost imperative for companies today to make sure that their own ranks are reflective of this demographic change, not simply for the sake of diversity, but because diversity itself has, based on data, yielded greater productivity in firms. This study takes a closer look at academic resources on the topic and argues that workforce performance improves when employees come from different backgrounds due to different HR policies.
The Evolution of Diversity Management in Business Practice
Authors: Peng Peiru
Published: November 2023

Diversity and inclusion are among the most essential issues for modern labour, with millennials emerging as the largest group in the workforce. Through the definition of diversity management and the use of examples, this paper demonstrates the function of diversity management in contemporary business environments. This paper explores, through case studies and critical analysis, the benefits and drawbacks of diversity management in corporate practise. This essay uses the examples of IBM and McDonald's to demonstrate how diversity management may be used effectively. This essay makes the case that in order to accomplish varied management and practise, any organisation must identify workable solutions that are appropriate for its size and manner of operation. In order to implement diversity management intervention programmes, human resource departments can use this paper as a guide.
Banking Risk Assessment under COVID-19 Pandemic
Authors: Zhang Hongsheng
Published: November 2023

Since the banking industry is a crucial component of the financial markets, how to manage it is an important issue, especially the aspect of risk management, in which, some commercial banks perform poorly. This research uses the definition and some cases introduce what is the meaning of liquidity risk, credit risk, market risk, and systemic risk. Then this paper takes some big-name banks such as SVB, and Credit Suisse as examples and researches their management ways when facing risk to prove the necessity of risk management and why banks should deal with the risk. Additionally, the author cites Basel III to emphasize the importance of the capital adequacy ratio which can obtain the capital markets stable. This research draw a conclusion that how the banking industry should manage the risk and what measure should they take when facing corresponding risk, only by managing the risk reasonably, the banking industry can maximize risk reduction and increase the revenue to obtain operation. With this, in the future without covid-19, the banking industry can be more stable.
Inspiration and Lessons Learned from the Silicon Valley Bank Collapse
Authors: Qi Songle
Published: November 2023

The article examines the reasons for the collapse of the Silicon Valley Bank by analyzing a number of articles from the same period. In discussing the causes of failure the article focuses on the allocation of its own resources and the types of bank customers. Through a combination of internal and external discussions, some recommendations on asset allocation and customer selection can be given to future banks in similar situations. This article argues that it is essential for the bank's top management to use foresight and keen analysis when making decisions. In terms of customer base, a diversified customer base can hedge many risks. This is one of the innovative aspects of this paper, preventing problems caused by external factors by changing internal factors. In addition to this, banking institutions need to have a study of investments, and an analysis of national policies is also essential, especially in these particular circumstances.
Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era Using Tencent Meeting as an Example
Authors: Liu Meixi
Published: November 2023

Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.
Marketing Strategy Analysis of Coca-Cola in China and the United States
Authors: Chen Yijie
Published: November 2023

For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strategies in China and the United States and analyze the differences between their strategies. By understanding their approach to market changes and challenges, this study can provide more scientifically effective marketing strategies for Coca-Cola's future development in the Chinese and American markets. This article briefly outlines the soft drink markets in China and the United States, as well as the differing marketing approaches due to cultural differences. Through the use of the 4Ps framework to analyze and evaluate Coca-Cola's marketing strategies, people can understand how Coca-Cola responds to change and challenges. Based on this analysis, the article emphasizes the importance of cross-cultural marketing in the context of globalization. Other multinational corporations can learn from successful brands like Coca-Cola by adjusting their marketing strategies to meet local demand while maintaining brand consistency.
A Study of How Technological Innovation Affects China's Economic Development
Authors: Chen Huanyu
Published: November 2023

Technological innovation is a crucial element and driving force behind the advancement of economic development. The two-way fixed effects model is used in this research to investigate how technological innovation influences economic development. The research period spans from 2011 to 2020 and includes 30 provinces, municipalities, and autonomous areas in China. The data used are from Chinas National Bureau of Statistics (NBSC). The empirical analysis led to the following conclusions: Economic development and technological innovation have a significant positive association; the higher the number of patents granted in a citys technological innovation output, the better the regional economic development. Technological innovation significantly and positively affects economic development in both the Eastern and Western areas. However, in terms of economic growth and technical innovation in China, the western area lags behind the eastern region. The government should increase financial investment and policy support in technology innovation and strengthen financial and tax support for new science and technology industries.
The Impact of Co-branding on Brand Marketing: A Case Study of Holiland
Authors: Wei Zengqi
Published: November 2023

Co-branding is one of the most popular marketing models used by most well-known brands in recent years to attract the attention of a large number of consumers and to stimulate their desire to buy. The essence of co-branding is to create new products through collaboration, often with the characteristics and labels of both parties. Through a partnership model where both parties cooperate with each other, it is easier to break the stereotype about the brand image and expand the consumer market, thus increasing the commercial value of the brand and product. In recent years, Holiland has conducted co-branded marketing with different brands and celebrities, which has achieved a complementary overlay of consumer groups and inspired customer resonance through the integration of resources. In this paper, the author explores the strategy of Holiland's co-branding marketing and analyses the positive and negative impacts of co-branding on Holiland's brand marketing by means of a questionnaire survey. The study finds that the transfer of emotional value generated by co-branding promotes the effective complementarity of both consumer groups, but too frequent brand crossover may bring some negative effects, therefore, Holiland can be more flexible in future co-branding marketing by using a variety of marketing models, choosing suitable co-branding partners, and giving advance publicity. In addition, Holiland can pay further attention to the value of co-branded products and consider the introduction of localized marketing.
Research on the Marketing Strategy and Sustainable Development of Chinese Trendy Toy Enterprises -- Using POPMART as an Example
Authors: Li Songjing , Lyu Yishan , Sun Ye
Published: November 2023

With the continuous development and improvement of the e-commerce business, blind boxes have developed from toys to everything that can be "blind" and are favored by most young consumers. The blind box economy has become a typical economic phenomenon of cultural consumption of the Z-generation group. After POPMART launched its first trendy toy Molly Constellation series in 2016, the blind box channel opened up the trendy toy market and became a mainstream product in the trendy toy retail industry. Therefore, this paper takes POPMART as a case study of blind box IP marketing strategy and mainly analyzes the current marketing model of POPMART from six aspects: customer demand, brand promotion, channel management, product positioning and market segmentation, competition and risk, and marketing effect to provide solutions for the sustainable development of the current blind box IP marketing strategy.
Research on the Impact of Smart City Development Taking Amsterdam as an Example
Authors: Zhang Shengyi
Published: November 2023

The Smart City is the highest stage of urban information development and an emerging model of sustainable urban development. Currently, the predominant focus of smart city research lies in the domain of construction, while there exists a dearth of discourse and theoretical underpinning pertaining to the sustainable development of smart cities with regards to conceptual standards and practical necessities. This insufficiency in comprehensive discussion and theoretical support may hinder the progress of Smart City research and impede the long-term effectiveness of implementation strategies. In order to address these concerns, this study chooses the most typical Amsterdam Smart City and investigates viable options for sustainable urban growth. A comprehensive definition of a smart city is formulated through a thematic study, this study adopting a prototype theory as the basis. The study also presents reference strategies for establishing a sustainable development model for smart cities in China, utilizing case studies. The findings indicate that the continued development of the Smart City model can contribute to the progress of urban intelligence, information systems, and modernization in the long run. Besides, this paper provides a case study of smart cities for in-depth investigation, with development factors influencing the selection of subsequent urban development plans.
Analysis of the Key Opinion Leader Marketing Strategy in the Era of Social Media
Authors: Wang Qingyu
Published: November 2023

Key Opinion Leader (KOL) marketing strategy appears in the era of social media and has a certain influence on the audience's consumption behavior. Nowadays, KOL marketing mode has inevitably produced some problems in the process of its rapid development. These problems not only affect users but also has a great impact on the brand value and image. This paper introduces the value and approaches of KOL marketing, analyzes the problems it is facing, and proposes feasible solutions in the end. Conclusions can be drawn that KOL marketing faces problems including data falsification, short marketing cycles, and the collapse of the public persona. The construction of a scientific evaluation system to ensure a good marketing effect can be one of the solutions to these problems while developing long-lasting marketing plans to build lasting brand power and examining KOLs thoroughly to choose qualified partners are also necessary measurements.
The Effects of Chinese Green Economy Policies on Industrial Upgrading
Authors: Wang Jingxin
Published: November 2023

This article focuses on the path to green and low-carbon development in China under the era of carbon neutrality. Starting with exploring the significance to reach carbon neutrality, the actions taken by different countries are demonstrated and the global milestones such as The Paris Agreement are illustrated. Based on Solow-Swan Growth Model, the method of calculating environment capital as a new parameter is discussed. In this case, China plays an important role in global carbon neutrality. To develop sustainably, it is crucial to figure out how China keep its way on Green Economy. Energy Industry, Manufacturing Industry, and Financial Service Sector will be analyzed separately to find out what is best strategy for those industries to evolution under the Green oriented policy and what are their responsibility respectively. We found the stronger governance, the better nature capital would be utilized. The chance and challenge are concluded in the end with the potential pathway to realize the carbon neutrality in China.
Marketing Strategies for Insurer and Effective Countermeasures for Consumer
Authors: Qu Yang
Published: November 2023

In the insurance market, consumers should be rational and avoid buying insurance products that are not suitable for them. Consumers need to be aware of some of the marketing strategies used by insurance companies to enhance the accuracy of their judgement. This paper introduces three theories, representativeness, loss aversion, and framing effect, which are often used by insurance companies in terms of behavioral economic theory and discusses how consumers can avoid becoming victims of market alienation. It then discusses how the insurance market can be optimized from the perspective of consumers, insurers, and government regulators so that consumers can buy the products they really need in a more rational and efficient way. More specifically, for consumers, research and compare insurance products from multiple providers to ensure they are getting the best value for their money would be necessary, consider the actual risk of loss and the potential benefits of insurance coverage when making purchasing decisions, rather than solely focusing on the potential losses.
The Influence of Quantitative Restriction on the Quantity of Purchases under Anchoring Effect
Authors: Zhang Ruihan
Published: November 2023

The aim of this study is to analysis whether purchase quantity limit is an effective anchoring. Anchoring effect is a cognitive bias where individuals rely too heavily on the first piece of information they receive when making decisions. This bias has been extensively studied in the context of pricing decisions, but less attention has been paid to its effect on quantity limitations in purchasing decisions. This study uses a questionnaire to investigate how the anchoring effect affects consumers decisions about the quantity of a product they would purchase when faced with quantity limitations. By examining the effect of the anchoring bias on purchasing quantity limitations, the studies shed light on a relatively unexplored area of consumer behavior research. The key findings of the paper suggest that the anchoring effect influences consumers decisions about the quantity of a product they would purchase, and that this effect is moderated by the type of product being considered. Overall, the paper provides valuable insights into the role of the anchoring effect in purchasing decisions, and highlights the importance of considering product type when designing quantity limitations. By taking into account the anchoring effect and its moderating factors, businesses can better understand and influence consumers purchasing decisions, potentially leading to increased sales and revenue.
The Influence of Framing Effect in E-Commerce Sales Strategies
Authors: Wang Yanhao , Wu Yuhan , Zhou Zifeng
Published: November 2023

The development of e-commerce gradually replaced offline consumption with the popularization of electronic products in the 20th century and be-came the mainstream, followed by various commercial methods developed by merchants for profit. Among them, framing effect reduces the utility that people gain, such as advertising and discounts, and even affects peoples product comparison when shopping online. In order to summarizes the defi-cit in academic and practical aspects, this paper aims to analyse the impact of the faming effect in e-commerce within three aspects when customers make judgements, which are product comparison, discount framing and advertise-ment promotion. According to research on the framing effect in product comparison, the findings show that companies can successfully highlight the benefits of their goods and direct customers to evaluate and select them. Dis-count framing can be placed in the right frames to affect consumers pur-chase decisions, and advertising strategies can make creative use of framing to elicit strong emotions and motivate people to make purchases. The paper presents various examples of the impact of these framing effect on e-commerce in different industries, and puts forward some suggestions from the perspective of consumers.
Research on the Phenomenon of Modern Luxury Consumption
Authors: Yao Yuxi
Published: November 2023

Along with the fast growth of the Chinese economy, the citys population continues to grow, and as the consumer becomes more mature day by day, the quantity of Chinese luxury consumers has obviously increased. This article analyzes luxury consumption by elaborating on the definition of luxury and the relevant situation of luxury consumption and by expounding on the development of luxury thinking. This paper will use the relevant knowledge of international trade, economics, and statistics to analyze the data collected through journal literature inquiry and network search. The result shows that the irreplaceable qualities of symbols, which might reveal a consumers financial and social position, their expectation of receiving respect, and their capacity to connect with others, affect the level of luxury purchase. As luxury consumption has two sides, the state and government should regulate and control it. From this vantage point, the phenomenon of luxury consumption needs to be fairly and impartially assessed. The study of luxury consumption can guide consumers toward establishing a sustainable and healthy consumption concept.
The Impact of Nike's Social Media Marketing Strategy on Consumer Demand
Authors: Li Zihan , Yu Yi
Published: November 2023

Digitalization has changed users' shopping experience, and Nike is one of the sports footwear and apparel brands with the highest market share in the world. With the increase in social media influence, Nike has actively laid out its social media matrix to attract more potential consumers and guide their shopping needs through diversified marketing methods. This paper analyzes the impact of social media on Nike's consumer base and makes plans by combining Nike's different marketing approaches, consumer needs, and the 4Ps. 4Ps is a marketing strategy tool in which companies develop marketing strategies by analyzing four aspects: product, price, channel, and promotion. The results of the study showed that while social media marketing expanded sales, its effectiveness was undermined by price promotions. A limited edition of many co-branded products makes consumers doubt the product's value. Therefore, marketing should be combined with price promotion, not just brand promotion. By analyzing the 4Ps to understand the marketing approach that Nike should adopt in the current climate and the factors that should be considered to influence consumers.