bluuebunny/crossref_metadata_2025 huggingface dataset:
Leadership and Organization Innovation Adoption
Authors: Ferreira Vítor Hugo Santos , Miranda Henrique
Published: May 2019

Innovation is a tool to ensure competitiveness. Firm survival is inexorably linked to its ability to reinvent itself, obviously apart from other circumstances. Organizational innovation and its adoption are key concepts that are rarely studied. Little is known about factors related to decisions to adopt innovations and how the likelihood of adoption of innovations can be increased. This chapter aims to answer the question: what are the determinants of the adoption of organizational innovation? In this sense, this chapter aims to identify some of the organizational factors which have the capacity to influence organizational innovation in a specific case study, an innovative Portuguese company. This chapter addresses the personal dimension of the leader as a driver of organizational innovation processes. This chapter finds that, in the case study, the culture of the company which itself is driven by the CEO is fundamental for innovation and the adoption of organizational innovations.
The Limitations of Financial Reporting on Innovation and Its Value-Relevance for the Investor's Decision-Making Process
Authors: Leote Francisco , Damião Ana
Published: May 2019

This chapter aims to present some limitations of financial reporting on innovation with an impact on the investor's decision-making process. In order to do so, the authors show how accounting recognizes and measures innovation factors: the intangibles. Based on the literature, the authors discuss how the value relevance of financial reporting on innovation is conditioned by non-financial factors. The impacts of the adoption of IFRSs, the effect of the industry sectors and the effect of the individual characteristics of the different countries on the value relevance of the intangible assets are analyzed. The literature suggests a decrease in the value relevance of financial statements due to the manner in which intangibles are recognized and measured in accounting. However, financial reporting on innovation is value relevant to the investor's decision-making and is conditioned by non-financial factors. Value relevance differs among different industry sectors, between different countries and is conditioned by the accounting systems used in the preparation of the financial information.
Responsible Leadership and Expatriation
Authors: Roque Helena Cristina , Ramos Madalena
Published: May 2019

One of the consequences of globalization was the internationalization of organizations. In this context, expatriation has become fundamental for the competitiveness of the organizations. Training is indispensable to adjustment of expatriates in a new culture. Poor performance by expatriates compromises the success and competitive capacity of organizations. Like expatriation, responsible leadership is a very important topic. Responsible leadership can be the answer for a more ethical business in a context full of uncertainties. In literature there are a variety of definitions about responsible leadership. In spite of that, the relationship between leaders and stakeholders (internal and external) to achieve a common objective is vital. Leaders interact with different stakeholders with different costumes and culture. Knowledge of national idiosyncrasies is very important because these are a key element in the internationalization process as well as a factor of success in expatriation and responsible leadership.
“Too Good to Be True”
Authors: Kleim Anke J. , Eckler Petya , Tonner Andrea
Published: May 2019

This chapter examines how body image deception is created and understood in social media. The authors focus specifically on the beach body, which is a narrower form of bodily representation online, but where deception is especially likely to occur. Focus group discussions with young adults revealed that editing and perfecting the beach body is commonplace and even normalized on social media. However, participants distinguished between celebrities and friends in expected use of manipulation and seemed to place a limit on the acceptable types of manipulation: body tan but not body shape, for example. The authors discuss the implications of these discussions and how applying deception theory in body image research can provide useful insights.
The Art of Deception in Political Advertising
Authors: Aririguzoh Stella Amara
Published: May 2019

Television advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political advertisements are important sources of information to voters. Their messages may influence poll results. Using a content analytical method, this study examined 12 of the presidential campaign advertisements created for ex-president Goodluck Jonathan and his People's Democratic Party (PDP); and the opposition coalition flag bearer, Retired General Muhammadu Buhari and his All Progressives Congress during the 2015 Nigerian presidential election campaigns. The aim of this study was to identify the deceptions in these advertisements. This study found that both sides engaged in deceptive advertising. Buhari/APC engaged more in misinformation, lies, misrepresentation and spreading of unproven facts. Goodluck/PDP avoided misrepresentations and misinformation, but used lies, unproven assertions and pufferies. It is recommended that campaign advertisements be scrutinized before they are aired.
Profiting From the “Trump Bump”
Authors: Samoilenko Sergei A. , Miroshnichenko Andrey
Published: May 2019

This chapter contributes to scholarship in the fields of media ecology and political communication by investigating the effects of the Trump bump in media-driven democracy. Specifically, it explains how the media's obsession with Donald Trump allowed them to capitalize on his political brand, which in turn contributed to changing the tone of political discourse in the United States. The effects of mediatization, including click-bait framing, increased negativity, and person-centered media coverage, had a distinct impact on the behavior of political actors and the political system as a whole. The dominance of marketing logic in contemporary media democracies provides a compelling argument for critical investigation of brand appropriation in political communication and its impact on the state of democracy. This chapter advocates for the further investigation of the current media ecosystem in order to move toward a public deliberation model that would support enhanced media literacy and citizen engagement in public policy debates.
The Role of Deceptive Communication and Gender in Shaping Online Dating Interactions
Authors: Kuzio Anna Maria
Published: May 2019

Online dating is becoming an increasingly used method for meeting significant others. As the research of lying behavior has advanced so has the technique of detecting the act of lying, especially in the online environment where deception is more likely to happen. The aim of this chapter is to simplify the perception of lying behavior to the general population and examine gender differences of lying behavior, namely, to verify whether one can observe a statistically significant difference in the speech behavior and exploitation of lying cues among men and women. The study shows correlation between gender and deception in online environment.
Persuasive Propaganda
Authors: Karandikar Sampada
Published: May 2019

Various persuasion methods are used on the internet to sell products or ideas, as individuals are highly susceptible to believing much of what they access online. With about 4 billion netizens and counting, the internet provides wide access to gullible individuals. In this context, terrorist and extremist groups are witnessing an unabated increase in their membership and support, largely by employing deception-based persuasion techniques, inciting religious, regional, or racial sentiments. While religion-based Islamist terror is infamous for its large-scale adverse global impact, there are two other groups driven by the motives of racial and geographical hegemony that impact the world – the white supremacists and the Zionists. The chapter purports to achieve a three-part aim: (1) to examine these three groups in context of the deceptive information they put up online, (2) to analyze why such deceptive content has such an impact on the general public that it convinces them to resort to extremism, and (3) to discuss some methods of identifying and preventing online deception.
Service-Learning as Authentic Practice for Teacher Candidates to Work With English Language Learners
Authors: Cho Hyesun , Johnson Peter , Somiari Sylvia S.
Published: May 2019

This chapter investigates how the incorporation of service-learning to a teacher education course changes teacher candidates' perceptions of English language learners (ELLs). It also examines the benefits and challenges of the service-learning project in which preservice teachers worked with ELLs individually or in groups in the elementary classroom. Through course artifacts and focus group interviews of 48 preservice teachers at a large Midwestern U.S. university, the impacts of service-learning as authentic practice with ELLs are discussed. Findings reveal that the experience reduced participant anxiety about working with diverse populations, provided opportunities for self-reflection, and promoted a sense of confidence and competence which led to professional growth for teacher candidates. This chapter concludes with recommendations for teacher educators interested in implementing service-learning in a teacher education program as well as directions for future research.
Boosting Engagement and Intercultural Competence Through Technology
Authors: Kagan Kate
Published: May 2019

As instructors, we are continually learning from our teacher-candidates and our students while they are simultaneously learning from us. This mutually collaborative contribution is crucial to the learning process. For this reason, the course curricular should be designed to provide the aspiring teachers with as many opportunities as possible to ensure they gain the knowledge that's critical to helping them teach. The major aim of this chapter is to briefly overview the importance of motivation and engagement on teacher preparation process and student learning through thoughtful curriculum.
Facilitating Authentic Practices in Teacher Education Through Pedagogies of Enactment
Authors: Hurlbut Amanda R. , Dunlap Karen
Published: May 2019

There has been a renewed interest in practice-based teacher education, in which teaching candidates don't just learn about teaching but actually acquire instructional experiences during their time in the educator preparation program. Teacher educators and scholars have called for the creation and acceptance of a coherent curriculum centering around a research-based set of core or high leverage practices. Grossman's pedagogy of enactment framework has provided one method of studying how teacher educators prepare future teachers for enacting successful instructional practices. In this pedagogy of enactment framework, teaching candidates learn about effective instructional practices through artifacts and other representations, decompositions of these practices, and then approximate the practices through rehearsals in simulated environments. This chapter specifically details three cases studies of authentic practice that one university program uses to prepare teacher candidates within this framework of practice-based teacher education and high leverage practices.
Design Thinking, Pre-Service Teachers, and the Advanced Grammar Course
Authors: Faszer-McMahon Debra
Published: May 2019

This chapter focuses on the theoretical concept of design thinking and how it has helped reinvigorate upper level grammar instruction for one Spanish teacher education program, particularly through the integration of community engagement, technological innovation, and writing proficiency assessment. The chapter begins by discussing the challenges of helping students reach ACTFL's advanced low proficiency level in oral and written communication, and argues that design thinking, particularly as described by Gwendolyn Barnes-Karol in the Centenary edition of Hispania, can empower university faculty to re-envision the upper-level curriculum in creative, engaging ways that lead toward higher oral proficiency attainment. After analyzing design thinking and the challenges of oral and written proficiency for pre-service teachers, the essay details four specific projects that have been used at a small liberal arts college in Western Pennsylvania to reinvigorate grammar and writing instruction, engage the community, and help students move up the proficiency scale.
Applied Empathetic Instruction for Limited-Level English Learners With Weekly Grade-Level CSOs
Authors: Aiken Cassandra , Propst Rachel
Published: May 2019

With secondary English learners (ELs) often falling behind their peers in reaching grade-level expectations, a push to find research-based strategies to aid instruction to significantly decrease this gap is in place. This chapter addresses where to begin assessment and instruction with limited-level English learners to aid these students in accessing grade-level academic content in a timely manner. It provides key principles and research-based strategies for developing assessments and assignments to help break through initial barriers and provide an affective atmosphere (promoting confidence) for students to begin experimenting with language through meaningful and culturally relevant topics that will also address grade-level content standards. The texts and assignments should be rigorous, challenging the student to higher-order thinking and guiding the student to reach their full potential. Instruction should include multiple opportunities for extended discourse to allow the student to experiment and practice language across all language domains: reading, writing, listening, speaking.
Edge Cloud
Authors: Thomas Lucia Agnes Beena
Published: May 2019

With the proliferation of new technologies such as augmented and virtual reality, autonomous cars, 5G networks, drones, and IOT with smart cities, consumers of cloud computing are becoming the producers of data. Large volume of data is being produced at the edge of the network. This scenario insists the need for efficient real-time processing and communication at the network edge. Cloud capabilities must be distributed across the network to form an edge cloud, which places computing resources where the traffic is at the edge of the network. Edge cloud along with 5G services could also glint the next generation of robotic manufacturing. The anticipated low latency requirement, battery life constraint, bandwidth cost saving, as well as data safety and privacy are also inscribed by edge cloud. A number of giants like Nokia, AT&T, and Microsoft have emerged in the market to support edge cloud. This chapter wraps the features of edge cloud, the driving industries that are providing solutions, the use cases, benefits, and the challenges of edge cloud.
Load Balancing in Heterogeneous Cluster Cloud Computing
Authors: Nirmalan R.  , Gokulakrishnan K.  , Jesu Vedha Nayahi J.
Published: May 2019

Cloud computing is a modern exemplar to provide services through the internet. The development of cloud computing has eliminated the need of manpower, which is mainly used for the management of resources. During the cloud computing process, the term cloud balancing is a vital one. It deals with distribution of workloads and computing resources. The load balancing allows the company to balance the load according to the demands by the allocation of the resources to multiple servers or networks. The quality of service (QoS) metrics, including cost, response time, performance, throughput, and resource utilization are improved by means of load balancing. In this chapter, the authors study the literature on the load-balancing algorithms in heterogeneous cluster cloud environment with some of its classification. Additionally, they provide a review in each of these categories. Also, they provide discernment into the identification of open issues and guidance for future research work.
A Hybrid Routing Protocol Towards Secure and Smart Military Applications in Cloud Environments
Authors: Chakravarthy M. Hemanth , Kannan E. , Belinda M. J. Carmel Mary
Published: May 2019

Having understood the strategic significance of the flourishing cloud idea, enterprises across the globe are keenly strategizing and executing to embark on the cloud journey with all the clarity and confidence. There are product vendors bringing forth additional capabilities to easily and quickly setup and sustain competent cloud environments, which are being positioned as the one-stop IT solution for worldwide business organizations. The business domains such as governments, retail stores, healthcare providers, telecommunication service providers, supply chain and logistics, utilities, homeland security, etc. are keenly embracing the cloud idea to be ahead of their competitors in their operations, outputs, and offerings. However, there are some critical challenges and concerns being associated with the cloud paradigm. The widely quoted non-functional requirements (NFRs) and the quality of service (QoS) attributes such as security, performance, reliability, modifiability, and availability have to be fulfilled by cloud software, platform and infrastructures in order to boost the confidence level of business executives and institutions. There are mission-critical and emergency services, which are finding their residence in cloud environments (private, public, and hybrid). Their requirements are quite unique and hence researchers across the globe are striving hard and stretching further to bring forth innovative, disruptive, and transformation technology solutions to fulfill the various needs. This chapter proposes a cloud-based network architecture that contributes a consistent and ubiquitous internet connection. The mesh topology is recommended here to ensure that the connectivity is available all the time without any fail and slowdown. The security of data when it gets transmitted over channels, persisted in data stores, and used by applications, has to be ensured in order to boost the confidence of data owners and users. Hence, this chapter proposes a secure cloud-based heterogeneous network using a novel routing protocol.
Smart City Applications
Authors: Janet B. , Raj Pethuru
Published: May 2019

We have been writing about the significant contributions of several proven and promising technologies in ensuring the desired success of smart cities. However, the selection of technologies for establishing intelligent cites has to be made after a careful consideration of multiple factors. There are several technologies coming and going without contributing anything substantial for the originally visualized and articulated needs, and hence, the choice plays a vital role in shaping up and strengthening our cities for future challenges and changes. Another noteworthy point is that instead of going for a single technology, it is prudent and pertinent to embrace a cluster of technologies to reach the desired state comfortably. Technology clusters are becoming prominent these days. Especially considering the growing complexity of smart cities (being touted as the system of systems), the need for a collection of competent technologies is being felt across not only the technology-cluster choice but also the appropriate usage of it also is pivotal in achieving the target in a risk-free and relaxed manner. Thus, any smart city strategy has to clearly illuminate resilient technologies and methodologies together towards accelerating and attaining the varied goals of smart cities in this vast and vivacious planet. In this chapter, the authors discuss the immense potential and promise of the newly coined paradigm of the internet of things (IoT) in making next-generation cities that sharply elevate the features, facilities, and functionalities of our crumbling and clogging cities.
Factors Influencing Blockchain Diffusion in the Supply Chain
Authors: Wamba Samuel Fosso , Queiroz Maciel M.
Published: May 2019

The literature concerning supply chain management (SCM) and blockchain integration is scarce, and organizations and decision makers still have a limited knowledge about blockchain solution diffusion in SCM. Under these circumstances, studies aimed to improving the understanding of the main blockchain diffusion factors are fundamental. This chapter is a contribution to bridging such gaps, as it aims to unlock the driving factors of blockchain diffusion in the SCM environment. Based on the emerging literature on blockchain, supply chain management, expectancy theory, and diffusion of innovations, a model was developed and validated, considering data from India's supply chain management professionals. The data was analyzed using partial least square structural equation modeling (PLS-SEM). The results indicated that IT deployment capability, compatibility, and trading partner pressure are factors that affect blockchain diffusion significantly. Also, the results bring essential managerial and theoretical implications regarding the blockchain diffusion in the SCM.
An Exploratory Study on Blockchain Application in a Food Processing Supply Chain to Reduce Waste
Authors: Carey Emily Anne , Subramanian Nachiappan
Published: May 2019

This chapter aims to explore the feasibility of using blockchain in the beef supply chain to reduce waste. A mono-method, qualitative, inductive, single case study approach was taken on a cross-sectional scale from June 2018 to August 2018, with two individuals interviewed: a beef and a blockchain expert. The case study also involved observations, a field visit, and other secondary source data. Beef is a high demand, valuable food product with a limited shelf life. By using blockchain in conjunction with RFID and sensor technologies, farming and processing stages in the beef supply chain can be streamlined. Firstly, using the technology to monitor the animals on the farm and during transportation can reduce the amount of water and energy wasted. Secondly, blockchain can be used to establish exactly when and where the meat is cut and packaged, improving the accuracy of information between supply chain entities, resulting in improved inventory management, specifically more accurate delivery times and lengthened product shelf lives.
The Challenges and Solutions of Cybersecurity Among Malaysian Companies
Authors: Tamyez Puteri Fadzline
Published: May 2019

The objective of this chapter is to analyze the challenges faced by Malaysian companies in cybersecurity and to determine solution for Malaysian companies to overcome challenges in cybersecurity. The data were collected from the expert people in cybersecurity fields using interview sessions. The finding confirmed that the awareness and budget are very important in other to implement the element of cybersecurity in the company. Cybersecurity is good and desired as a protection for an organization in developing strategic planning to gain more profitability and increase the productivity of goods and services. This research will be beneficial for the organization because it will provide the solution for the company to overcome the cybersecurity issues. From this research, an organization can have potential to enhance competitiveness and understand the problem occur, then do the improvement by implementing cybersecurity.
Economic and Environmental Assessment of Spare Parts Production Using Additive Manufacturing
Authors: Chaudhuri Atanu , Massarola Dennis
Published: May 2019

This chapter aims to investigate the potential economic and environmental sustainability outcomes of additive manufacturing (AM) for spare parts logistics. System dynamic simulation was conducted to analyze the sustainability of producing a spare part used in a railways subsystem using a particular additive manufacturing (AM) technology (i.e., selective laser sintering [SLS]) compared to producing it using injection molding. The results of the simulation showed that using SLS for the chosen part is superior to the conventional one in terms of total variable costs as well as for carbon footprint. Compared to the conventional supply chain, for the AM supply chain, the costs of the supplier reduces by 46%, that of the railways company reduces by 71%, while the overall supply chain costs reduce by 61.9%. The carbon emissions in the AM supply chain marginally reduces by 2.89% compared to the conventional supply chain.
Autonomous Vehicle in Industrial Logistics Application
Authors: Julius Fusic S.  , Kanagaraj G.  , Hariharan K.
Published: May 2019

Rapid technological advances have revolutionized the industrial sector. In the global market, it is necessary to consider the new paradigm of Industry 4.0 that presents a lot of features in the industrial logistics application. It has been seen through literature that innovation management practices enable companies to compete within the autonomous and connected vehicle market and is considered as an emerging and competitive differentiator towards the growth of the product and that of meeting customer demands within the changing markets. The first case study explores the integration of GPS and GLONASS signals in AGV for localization and navigation of customer destination and materials in the indoor and outdoor environment. The second case study implemented in obstacle environment that recognized the obstacle in front of the robot and also identified the dimension of the obstacle size, length, width, circumference, height, and distance from a robot. The strength and disadvantages of the system are discussed in the logistical application and future outlines are provided.
Smart Make-to-Order Production in a Flow Shop Environment for Industry 4.0
Authors: Rahman Humyun Fuad , Janardhanan Mukund Nilakantan , Axel Nielsen Peter
Published: May 2019

The permutation flow shop scheduling problem is one of the popular problems in operations research due to its complexity and also its practical applications in industries. With the fourth generation industrial revolution, decisional aspects in make to order flow shop environment needs to be decentralized and autonomous. One of the aspects is to consider a real-time or dynamic production environment where customers place orders into the system dynamically and the decision maker has to decide whether the order can be accepted considering the available production capacity and how to schedule the jobs of an accepted order. To answer these research questions, in this chapter, the authors introduce a new decision-making, real-time strategy intended to yield flexible and efficient flow shop production schedules with and without setup conditions, Numerical experiments based on realistic problem scenarios show the superiority of the proposed real-time approach over traditional right shifting approaches.
Supply and Demand Management During Industrial Evolutions
Authors: Venkumar Ponnusamy
Published: May 2019

The aim of this chapter is to understand the status quo of academic research on demand and supply management in terms of cause and mitigation strategies during the third industrial revolution and estimate the scope in the fourth industrial revolution. The chapter uses a systematic literature review approach to classify the past studies published in the International Journal of Production Research during the third industrial revolution based on cause and mitigation strategic framework. Similarly, the study estimates the scope in future by brainstorming academicians and practitioners using Q-methodology. This analysis reveals that dependence on technology will simplify tracking of transit inventory and real-time sharing transparency and continuous updating will simplify demand forecasting.
Green Retrofit Energy Efficiency Potential on Existing Building Envelope for Residential and Non-Residential Building
Authors: Staiger Robert
Published: May 2019

The chapter deals with the green energetic consideration of today's building envelopes for residential and non-residential buildings. It investigates the energetic effects the envelopes have on energy efficiency, energy consumption, material use, sustainable use of resources, lifetime considerations, economic and ecological impact. Today's it is estimated that approximately 30% of the annual primary energy demand for residential and non-residential buildings is needed. Energy resources for heat, electricity, air conditioning and cooling purposes, fossil fuels in form of gas and liquid are predominantly used.
Economic Analysis for Green Residential and Non-Residential Building Envelopes
Authors: Staiger Robert
Published: May 2019

Renovating buildings is more useful than ever. Due to future rising energy prices, energy costs in poorly insulated buildings are an important component of operating costs. Another important point is the rapidly growing emissions from the combustion of fossil energy sources. Good insulation in buildings reduces the amount of primary energy and thus, less greenhouse gases are emitted. The renovation potential is high. A large part of the properties consumes more energy than would actually be necessary. Common construction without thermal insulation is responsible for this. It is advisable to invest in renovation, also, in thermal insulation. This will benefit you in two ways. The ancillary (additional) costs will be reduced massively, the living comfort increases and by today's state subsidies in many countries they will make a contribution to the investment costs.
Understanding the Perception of Training Comprehensiveness
Authors: Srivastava Anugamini Priya , Rastogi Mansi
Published: May 2019

Comprehensiveness of training programs is very crucial for the successful post-training performance levels. Although it is considered important, very few scholars have acknowledged and studied the conceptual basis of this variable. Therefore, this chapter attempts to draft the conceptualization of perception of training comprehensiveness. This chapter will explore the key aspects of perception and attitude towards training, trainer, and other important aspects of high performance HR practice (i.e., training comprehensiveness).
The Effects of Perceived Role, Career, Goal, and Performance Uncertainty on Employee Performance
Authors: Kaymaz Kurtuluş
Published: May 2019

The aim of this chapter is to determine the effects of perceived role, career, goal, and performance uncertainty on employee task and contextual performance. The research model was constructed around four independent variables (role, career, goal, and performance uncertainty) and two dependent variables (task and contextual performance). Cronbach alphas for each survey were over 0.85. To determine the validity level of the surveys, confirmatory factor analysis was conducted and found that all surveys are between acceptable limits of goodness of fit index. Two hundred thirty-nine employees responded to the surveys. Principal components analysis (PCA) was used to create indices for uncertainty perception. PCA shows that the employees included in the study generally were in role, goal, career, and performance uncertainty. The results indicate that there is a statistically significant effect of role and goal uncertainty on employee task performance. The other main result is that there is a statistically significant effect of role and performance uncertainty on the employees' contextual performance.
BigGIS With Hadoop in MapReduce Environment
Authors: Alhakkak Nada M.
Published: May 2019

BigGIS is a new product that resulted from developing GIS in the “Big Data” area, which is used in storing and processing big geographical data and helps in solving its issues. This chapter describes an optimized Big GIS framework in Map Reduce Environment M2BG. The suggested framework has been integrated into Map Reduce Environment in order to solve the storage issues and get the benefit of the Hadoop environment. M2BG include two steps: Big GIS warehouse and Big GIS Map Reduce. The first step contains three main layers: Data Source and Storage Layer (DSSL), Data Processing Layer (DPL), and Data Analysis Layer (DAL). The second layer is responsible for clustering using swarms as inputs for the Hadoop phase. Then it is scheduled in the mapping part with the use of a preempted priority scheduling algorithm; some data types are classified as critical and some others are ordinary data type; the reduce part used, merge sort algorithm M2BG, should solve security and be implemented with real data in the simulated environment and later in the real world.
An Economic Diagnosis of Historical Vilas in Alexandria
Authors: Aggour Heba Hatem
Published: May 2019

Alexandria's old town center is like passing into an extensive gallery include various architectural forms of several ancient buildings. Since theses listed buildings in Egypt are not profitable from the financial perspective, the owners have plans to destroy them and locate an option for their monetary needs. The author, in the research objective of this chapter, tries to discover the best approach to raise the financial estimation of some listed villas in Alexandria until they have the same estimation of or more than the building if decimated and replaces by a tall structure. The results provide solutions for the owners who are ready to keep it and safeguard the cultural heritage of the city. The concluded remarks provide answers to the primary research question raises of how to achieve a win-win situation between listed buildings in Egypt and the economic needs of the users.
The Discourse of Turkish Press on 2016 U.S. Presidential Elections and the Inauguration of Donald Trump
Authors: Sine Nazli Rengim , Avci Kemal
Published: May 2019

Academic studies that form the basis of critical paradigm are collected around the theme of “ideological mediation of texts in the media.” These studies focus on the news reports as the most influential products of the media. The aforementioned studies emphasize that objectivity, which is the leading notion in traditional journalism, is shaped in favor of the involved parties, and therefore examine the discourse of the news with the aim of revealing these aspects by utilizing a number of methods. This study analyzed how the week following the U.S. Presidential election held on November 8, 2016 and won by Donald Trump; and the week after Trump's inauguration and taking of office after President Barack Obama on January 20, 2017 were portrayed in Turkish newspapers holding different ideological stances. The study utilized van Dijk's Critical Discourse Analysis Method. The front pages of newspapers with different ideological stances such as Sözcü, Sabah and Hürriyet newspapers were taken as the samples of the study. The study results pointed that newspapers shaped their news in line with their ideological expectations as was the case in Sabah newspaper sample. It was also observed that Trump was reported as the boss of the world, the richest US president, racist, Islamophobic and nationalist in other two newspapers included in the study.
Framing American Politicians Through Photo Manipulation
Authors: Kediehor Collins , Egbulefu Chamberlain Chinsom
Published: May 2019

This chapter examines photo manipulation as a non-verbal strategy aimed at framing reality and representing American politicians in three Nigerian tabloids, namely Vanguard, Punch, and Nigeriana. The chapter specifically seeks answers to three research questions: What are some of the photo manipulation techniques used in the three newspapers? How do these techniques affect these newspapers' reports on American politics? And how does photo manipulation help frame specific aspects of American politics? Using structuralism as method of analysis, the chapter argues that Vanguard and Punch newspapers have embraced the tradition of using photomontage, photo collage and photoshopped photos to subtly dramatize news and infuse their articles with features carrying highly connotative meanings. In such photo montages and collages, shots are usually oriented in well calculated manners, or set as in photo serials and cartoons; all these in a bid to convey subliminal/connotative messages about American politicians. Such messages often endorse trivial stereotypes of American politicians.
The Business Transformation Framework and Enterprise Architecture Framework for Managers in Business Innovation
Authors: Trad Antoine
Published: May 2019

The KMGSE offers a real-life case for detecting and processing an enterprise knowledge management model for global business transformation, knowledge management systems, global software engineering, global business engineering and enterprise architecture recurrent problems solving. This global software engineering (GSE) subsystem is a driven development model that offers a set of possible solutions in the form of architecture, method, patterns, managerial and technical recommendations, coupled with an applicable framework. The proposed executive and technical recommendations are to be applied by the business environment's knowledge officers, architects, analysts and engineers to enable solutions to knowledge-based, global software engineering paradigms' development and maintenance.
Adaptation of Modern Agile Practices in Global Software Engineering
Authors: Mansoor Moiz , Khan Muhammad Waqar , Rizvi Syed Sajjad Hussain , Hashmani Manzoor Ahmed , Zubair Muhammad
Published: May 2019

Software engineering has been an active working area for many decades. It evolved in a bi-folded manner. First research and subsequently development. Since the day of its inception, the massive number of variants and methods of software engineering were proposed. Primarily, these methods are designed to cater the time-varying need of modern approach. In this connection, the Global Software Engineering (GSE) is one of the growing trends in the modern software industry. At the same time, the employment of Agile development methodologies has also gained the significant attention in the literature. This has created a rationale to explore and adopt agile development methodology in GSE. It gained rigorous attention as an alternative to traditional software development methodologies. This paper has presented a comprehensive review on the adaptation of modern agile practices in GSE. In addition, the strength and limitation of each approach have been highlighted. Finally, the open area in the said domain is submitted as one of the deliverables of this work.
Scenario Based Test Case Generation Using Activity Diagram and Action Semantics
Authors: Hashmani Manzoor Ahmed , Zaffar Maryam , Ejaz Reham
Published: May 2019

Scenario is an account of description of user interaction with the system, presented in a sequence. They can be represented using unified modeling language (UML) diagrams such as use case diagram, state charts, activity diagrams etc. Scenario-based testing can be performed at higher abstraction level using the design diagrams. In this work activity diagrams are used which are annotated with action semantics to test scenario dependencies. The action semantics make activity diagram executable and the dependencies between multiple scenarios can be seen at execution level. The authors intend to propose an approach for scenario dependency testing. Dependency graphs will be then generated against all the dependencies present on activity diagram under test. The test paths extracted from these dependency graphs help in testing.
Expectation Horizon in Narrative Advertising
Authors: Bozkurt Yasemin
Published: May 2019

Storytelling format is one of the approaches that advertising has been using and will continue to use for many years because the stories are always able to attract people to themselves. However, it must fulfill some conditions for this. Audience/reader/listener/consumer in advertising corresponds to the reader in the Narrative. The story reaches its purpose when it is based on the characteristics and expectations of these consumers. As a result of changing consumer profile, narrative advertising is now making its target group talks to reach its targets. In this context, this study focuses on the concept of expectation horizon by Jauss, how the target group shapes and makes sense in narrative advertising, especially in new media environments, because now the end of the story is written by consumers.
Product Placement With the Context of Character and Narrator
Authors: Bolat Nursel
Published: May 2019

This chapter is focused on product selection with the context of character. Character as narrative player, and its features are important to product placement progress. This study examines the relation between narrative player and product placement.
Narrative Distance in Advertising Texts
Authors: Özer Deniz
Published: May 2019

One of the concepts that Genette discusses in the narrative discourse involves the evaluation of the distance between the narrator and the story. The narrative is at every moment of life and bears the resolver information for understanding the message. The distance determines the degree of accuracy and the accuracy of the transmitted information in a narrative. There are four types of discourse at the distance of the narrative and these represent the distance that the narrator takes depending on the text. In this study, the use of narrative distance concept in advertising texts is discussed. In this context, the study evaluates how narrative distance is used in advertising as a narrative form. The aim of the study is to examine the place of narrative distance concept which is used as a method of expression in advertisements. In the study, the applications of narrative and distance structuring in advertising texts were mentioned and examined through advertisement films taken as samples.
Chronotopes as a Component of Ideological Narrative in Political Advertisements
Authors: Turgut Hasan
Published: May 2019

The JDP (Justice and Development Party-AK Party) enters the local elections to be held on March 31, 2019, with the slogan of “Gönül Belediyeciliği”. In this process, the political campaign process is carried out in accordance with the conservative ideological stance of the party around various slogans such as “Memleket İşi Gönül İşi,” “Gönülden Yaparsan Gönüller Kazanırsın,” and “Gönlü Güzel İnsanların Ülkesidir Burası.” M. Bakhtin describes how the narrative is structured in time and space in the novel with the concept of chronotope. In a narrative, chronotope is the place where the plot is touched and solved as a combination of time and space. This study aims to explore the role of chronotopes in the formation of ideological narrative structures. Within this framework, chronotopic elements in “Gönül Belediyeciliği” commercials will be analyzed.
Advertising Discourse and “New” Ideologies in Spain
Authors: Hernández-Santaolalla Víctor
Published: May 2019

According to Pollay's metaphor, advertising works like a distorted mirror showing to society a slanted image of the reality. This means that, in spite of this reflected image being predominantly conservative, the advertising should pay attention and incorporate the changes that appear in the sociocultural and political contexts in order to impact on the target audience. In Spain, for example, “new” ideologies like ecologism or feminism have found their echo in advertising, although in most of the occasions as a mere pretext to sell goods. Thus, the purpose of this article is to analyse the background of recent Spanish advertising in consonance with the so-called “new” ideologies to check how the messages represent the changes claimed by society.
The Structural Transformation of Narrative Advertising in Turkic Republics
Authors: Çakın Ömer
Published: May 2019

In Turkic Republics, which became independent from the Soviet Union in 1991, advertising has passed through various stages from history to the present. In the Soviet Union period, the advertising media of the state monopolized the advertising media. Turkish Republics, after the independence of all kinds of people and organizations, have adopted a structure where they can introduce their own products. This study focuses on the advertising media in the Turkish Republics and on the structural changes they have created in the advertising narrative. In this study, advertising texts are examined by applying structural analysis in post-independence Turkish Republics. The first chapter outlines the transformation of traditional advertising and advertising narrative from the Soviets to the present. In the second part of the study, based on the findings obtained in the analysis of the Turkish Republics, narrative structures in the sector are published. The work is complemented by a narrative and a conclusion on the future of advertising.
Digital Advertising Narration and Online Reputation Management
Authors: Koçyiğit Murat
Published: May 2019

Consumer behavior is a human behavior. Therefore, every factor influencing the consumer also affects buying behavior and preference. Thus, the messages in the digital advertising narrative can affect the attitudes and behaviors of the consumers by moving the emotions. The digital advertising narrative is increasing the interaction between the customer and the brand. In this direction, digital advertising messages make consumers the brand's fan or follower. The digital advertising narrative increases the attention of the consumer. The brand is increasing interest. Also, digital advertising increases the familiarity to the brand and contributes to the online reputation. By means of online platforms, consumers have become a brand's reputation support. Digital advertising narrative increases the memorability of brand messages. It convinces and informs the consumer. In addition, it must be compatible with the value judgments of that consumer. In this respect, the brand can provide significant contributions to online reputation management.
The Interaction of Memes and Digital Rhetoric With Stereotypes
Authors: Oralkan Ayca
Published: May 2019

On the basis of efforts to gain an advantage in a competitive environment, the rhetoric, as an ancient persuasion technique, has enabled companies and brand messages to reach the audience effectively. Internet memes are widely used in shaping digital rhetoric strategies as information units that reflect cultural tendencies and are rapidly disseminated by internet users in social media. It is aimed to draw attention to the products by developing certain properties of potentially unforgettable memes as effective mediums to spread messages. Market segments enable targeted messages to reach potential customers who likely respond positively to specific ads. Rhetoric strategies focus on making the memes more persuasive to these target groups, where stereotypes are transformed into effective mediums for transmitting messages.
The Features of New Communication Channels and Digital Marketing
Authors: Ulker-Demirel Elif
Published: May 2019

In today's conditions, human beings live in an environment where borders disappear; the center of life becomes “the speed,” and they adopt technology very quickly. There are more than three billion internet users around the world, and the daily data generated on the internet is continuously increasing. In this environment, communication channels are changing to keep up with all these technological and individual transformations. This transformation also breaks the rules of the game for companies and brands. Today's consumers are demanding personalized products and services. Besides, they demand the relationship of the brands to themselves, the communication tools they use and the advertising narrative are personal, and they want to be part of this story. This situation leads to differentiation of advertising and other means of communication, and the concept of digital marketing is moving to a different dimension.