Формирование системы показателей оценки эффективности услуг розничной торговли на рынке продовольственных товаров
Authors: Веремеенко О.С. 
Published: February 2025

В статье автор уточняет и конкретизирует понятия категорий «услуга розничной торговли», «услуга розничной торговли на рынке продовольственных товаров» и «эффективность услуг розничной торговли на рынке продовольственных товаров». На основе изучения и уточнения данных категорий разработана авторская методика оценки эффективности услуг розничной торговли с формированием системы показателей для проведения данной оценки на рынке продовольственных товаров.

Introduction. Trade (commodity circulation) is one of the dynamically developing fields of economic activity, which contributes significantly to the country's economy. Aspects of improving the efficiency of this type of services are the subject of numerous studies carried out by foreign and domestic researchers. Most authors consider the efficiency of retail trade services using economic and social criteria, as well as their combination, thus determining the socio-economic efficiency of the services. However, a small number of researchers identify organizational aspects of this category, which are expressed in the service provision not only to individual consumers and households, but also to manufacturers and wholesale trade enterprises. The aim of the study is to develop a methodology for evaluating the efficiency of retail trade services (based on the interaction of market participants) and assessing the impact of external factors on the efficiency of these services (by the type of resource potential of the region). Methods. The evaluation is performed in two directions of the interaction with partners in the production and sales activities and consumers on the basis of the subjective approach. This interaction is sustained through the functioning of the enterprise internal environment, which is assessed from the process approach perspective. Results. To study these directions, the author formed a system of indicators revealing the most important aspects of activity. For the direction of interacting with partners in production and sales, the interaction with food producers and wholesale trade enterprises is evaluated on the basis of aggregate indicators. For the direction of interacting with consumers, the system of aggregate indicators is represented by an assessments of customer price level perception, an assessment of compliance of food product assortment with customer requirements, an assessment of the quality of customer service in retail trade enterprises, as well as by generalized indicators of interaction with consumers. To assess the efficiency of functioning of the internal environment of a retail trade enterprise, aggregate indicators are built for the key business processes of financial and economic, organizational and managerial, marketing, and trade and technological activities. The final indicator of the efficiency evaluation is the generalized efficiency coefficient of retail trade services, which is the sum of aggregate indicators with regard to their relevance. Conclusion. The proposed evaluation methodology and system of indicators were tested using empirical data, which demonstrated the possibility of putting them into practice.