bluuebunny/crossref_metadata_2025 huggingface dataset:
“Miradas profundas”
Authors: Lucas Rodrigues de Sousa Caobe
Published: August 2022

O objetivo desse artigo é trazer algumas reflexões sobre os deslocamentos da Venezuela para o Brasil a partir de um olhar voltado para a diversidade sexual e de gênero em articulação com outros marcadores de diferença. A partir dos depoimentos de Manuel, jovem venezuelano gay de 25 anos, reflete-se sobre sua experiência de cruzamento de uma fronteira internacional e os desafios que ele encontra para sobreviver e se estabelecer na cidade de Boa Vista, no extremo norte do Brasil. A trajetória aqui narrada recria um processo de “integração” à sociedade brasileira que envolveu a aprendizagem de um novo idioma, a adaptação a outros costumes e principalmente uma tentativa de travessia de fronteiras morais, na qual a conquista de um trabalho de carteira assinada e mais ou menos estável torna-se um divisor de águas. O trabalho, apesar de ser também marcado por situações de exploração, não só tornaria a vida possível, como o resguardaria dos riscos, constrangimentos e inferioridades que constituem o lugar ao qual ele é relegado ao ser interpelado como migrante e gay.

Palavras-chave: Migração; Homossexualidade; Fronteiras; Venezuela.
Na Casa Amarela
Authors: Reis Ferreira de Oliveira Geissy dos , Franch Mónica
Published: August 2022

Este artigo se situa na esteira das pesquisas sobre políticas públicas LGBTQIA+ no Brasil, a partir da análise de um dos braços da política municipal de João Pessoa (Paraíba): o Programa Transcidadania JP. Voltado para Pessoas Travestis e Transexuais, o Transcidadania JP será enfocado neste texto a partir das relações entre pessoas, instituições e serviços conectados ao referido Programa, percebidos por meio de entrevistas, análise de documentos e participação observante. Para fazer a pesquisa que antecede este texto, foi feita uma etnografia na sala do Centro de Cidadania LGBT por alguns meses, buscando perceber o cotidiano desse serviço, com o objetivo inicial de compreensão e análise das dinâmicas, os sentidos e impacto do referido Programa. Nosso objetivo é compreender como o Transcidadania vem sendo implementado, e principalmente, percebido por Pessoas Travestis e Transexuais vinculadas ao programa, e funcionárias/os da instituição.
Social and Livelihood Implication of Covid-19 Lockdown on the People of Southern Kaduna State of Nigeria
Authors: J.A.A. Zankan , K. Zaky , N. Hassan , S.A. Silas
Published: August 2022

This study assesses the social and livelihood implication of Covid-19 lockdown in Southern Kaduna State of Nigeria, with a view to providing information for sustainable living of the human population. Data for this study was collected through questionnaire survey, in-depth interview and direct field observation. The result shows that Covid-19 lockdown prevented many prospective couples from having their marriages/marriage ceremonies, forced many couples to have unwanted pregnancies, breaking away of many relationships, caused conflicts due to short supply of family needs, and forced many parents to have more time for the family. The result also indicated that the pandemic increased the level of rape cases, teenage pregnancies and prostitution among women in the study area. As such, it is recommended that proper education be given to people on the effects of any pandemic on women, young and adolescent children through their worship centers and schools, and finally, marriage counseling should involve issues related to the effects of any disease pandemic and how to maintain their livelihood sources.
Pengaruh Kompensasi terhadap Kepuasan Kerja Pegawai di Pusat Pengembangan Sumber Daya Manusia Aparatur Tahun 2022
Authors: Zulkifli Zulkifli
Published: August 2022

Sumber daya manusia mempunyai peran penting dalam mengembangkan dan mencapai sasaran organisasi. Keberadaan sumber daya manusia yang berkualitas perlu mendapat perhatian dan dipertahankan oleh organisasi. Mempertahankan sumber daya manusia yang berkualitas dengan cara menciptakan kegairahan dan kepuasan kerja bagi sumber daya manusia dengan jalan memberikan kompensasi yang sebanding dengan kompetensi sumber daya manusia sehinggga diperoleh kepuasan krja  peegawai. Penelitian ini mempunyai tujuan untuk menjelaskan Pengaruh kompensasi terhadap kepuasan kerja pegawai PPSDMA. Penelitian ini bertujuan untuk mengetahui Pengaruh Kompensasi terhadaap Kepuasan Kerja Pegawai di PPSDM Aparatur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatif, jenis datanya kuantitatif, sampel ditentukan berdasarkan metode Slopin dengan teknik pengumpulan data melalui angket/kuesioner sedangkan analisis data dengan melakukan analisis dekriptif, uji validitas dan realibilitas serta analisis korelasi. Adapun hipotesis penelitian ini adalah semakin besar kompensasi yang diterima pegawai maka semakin tinggi kepuasan kerja yang dirasakan pegawai dalam bekerja di PPSDM Aparatur yang berarti terdapat Pengaruh positif antara variabel kompensasi terhadap  variabel kepuasan kerja pegawai.
The Scientific Value of the Collection of “Tudor Arghezi” art Library. Heritage Documents
Authors:   Biblioteca de Arte „Tudor Arghezi” Filiala Bibliotecii Municipale ", Moldovanu Anastasia ,   B. P. Hasdeu",   , Republica Moldova
Published: August 2022

The written culture of a people is impressive in terms of heritage documents. These include books, the press, old prints and manuscripts, maps. According to their scientific importance, the Library’s collection includes current books, old books, books that, regardless of the year of publication, have special graphic qualities of the cover, title page, valuable content, atypical format, illustrations by well-known artists, and books with special bibliophile value with the signature or autograph of the author/donor. In libraries, such documents come from private donations and libraries; they are collected by professional people who activated in a certain period of time. These donations are managed in the form of special collections at the Arts Branch. In this context, the question of managing this special fund appears, i.e. the inventory, cataloging and preservation of the fund, the elaboration of a common Bibliography for all branches of “B. P. Hasdeu” Municipal Library, which would be permanently completed and therefore become everybody’s common good.
The Universe of the Book in Cinematographic Expression
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Olărescu Dumitru
Published: August 2022

Over the years, the book, as an object of spirit, has always been elevated to the rank of symbol, metaphor or even archetype. All these concepts about the book challenged many scientists, people of art and culture, including documentary filmmakers. In the cinematic discourse, thanks to its important components (image, soundtrack), the book obtains spatial dimensions, but also sound – a process, which deepens the ideational background, facilitates the assimilation and valorization of the book’s content. The film “The Light of the Book” (screenplay by Nicolae Dabija and Pavel Bălan, directed by Mircea Chistrugă, image by P. Bălan) about the fate, often dramatic, of many old books, and the film “Anastasie Crimca” (author Pavel Bălan), dedicated to the famous calligrapher and book miniaturist, Metropolitan Anastasie Crimca, will serve as arguments for these ideas. Thus, we will try to demonstrate the possibilities of documentary film in “bringing” home our old books, scattered for various reasons around the world, and their valorization as an important component of the spiritual heritage of the nation.
Audiovisual versions of literary creations
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Bohanţov Alexandru
Published: August 2022

The ways in which literary creations are capitalized in artistic television programs (programsshows) compared to adaptations in the art of cinema provide us with a favorable framework for more accurate identification of the necessary distinctions between these two audiovisual fields. But the theory of cinema screening cannot be used as such in the making of films / television shows. Using the figure of the narrator, the small screen widened the possibilities of audiovisual capitalization of literary species. The narrator’s mission does not lie in scholarly commentary; his colloquial discourse, interwoven, not infrequently, with different testimonies-declarations of faith of the author, must become the binder of the entire television construction, to evade descriptive patterns. The purpose of the comment is to enhance the image through the informative virtues of the word, but, at the same time, not to have a tautological character. Unfortunately, in the conditions of the unprecedented proliferation of television entertainment products, the quality literary page is making its way to the small and big screen harder and harder.
Wine architectural heritage – a positive factor of influence on the visibility of enterprises in the field on sales markets
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Trifan Aurelia
Published: August 2022

As a consequence of the changes currently taking place worldwide and nationally in the field of the wine industry, combined with the mobility of visitors, there is found a structural review of the overall picture of local wine complexes based on a number of specific principles: of continuity through the buildings with architectural value remaining on their territory, of priority of the ambient environment, of architectural diversity, of integration of non-production functions, of organization of the zoning of multifunctional public space, etc. The research directions of the study are focused on the assessment of the components of wine complexes in view of their capacity to deal with economic, social and cultural problems by creating an optimal structure and an expressive architectural aspect appropriate to the destination of the new requirements. This conditioned the option for the development of the subject, important as a current architectural and social phenomenon – the creation of the new image of modern winemaking enterprises.
Children in educational institutions of the Moldovan SSR in the academic year 1944–1945
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Dolghi Adrian
Published: August 2022

The article elucidates the situation of children in educational institutions in the Moldavian Soviet Socialist Republic in the context of the reoccupation of Bessarabia and the restoration of the Soviet-type educational system. Following the analysis of the archive documents, we found that the general schooling of the children was carried out in precarious socio-economic conditions, in the absence of appropriate buildings, furniture and adequate teaching inventory. It also happened in situations of poverty, when a large part of the population did not have enough resources to dress and feed children properly. The unsatisfactory conditions in schools have led to poor results in studies, the spread of diseases and epidemics among children. The situation in the educational institutions of the Moldavian SSR in the academic year 1944–1945 clearly illustrates that schooling had a compulsory character being motivated by the interest of the Soviet authorities to install administrative, political and ideological control over the young generation. After the occupation of Bessarabia, given the continuation of military operations to the countries of Western Europe and the need of restoration following them, resources were insufficient and political and ideological objectives were achieved in circumstances of poverty. The 1944–1945 academic year was a turning point for the young generation in the Moldovan SSR. It began to be subjected to ideological training through ideological study programs and involvement in communist organizations for children and youth. Also, the “convert” of children to the communist ideology, to the detriment of national traditions and values, began.
Evolution and classification of dessert boxes of in the territory of the Republic of Moldova, emg of the XIX century – middle of the XX century
Authors:   Universitatea Tehnică a Moldovei, Madan Elena
Published: August 2022

This article will follow the evolution of dowry boxes on the territory of the Republic of Moldova (late nineteenth century – mid-twentieth century), the role of external influence, the Romanian, Ukrainian and Russian, which left its mark on the type of decoration to these boxes. It will also be followed, the place and the way of their execution. The peasant’s economic factor and the social condition led to a different number and different quality of the dowry boxes, made by local craftsmen or purchased in fairs and cities. Models of dowry boxes made of joiners or carpentries, differed according to the way of joining and decoration techniques (notching, painting, carving, etc.), each in its own way presenting special artistry. The field research on the Republic of Moldova’s entire territory (2.3 localities from each district of the Republic), related to historical data and literature, has allowed classification of crates and their dating in its historical evolution. This classification allows us to capitalize on and promote our cultural heritage.
The Migration of the Jewish Population at the Turn of the 19th century
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Palihovici Iuliu
Published: August 2022

The modern era in general, and especially 20th century, is known for diversification of the migration phenomenon and a constant increase of the number of migrants. The migratory movement of the Jewish people is probably the best known and traditionally used example of the phenomenon. In the first half of the 19th century, the harsh decrees of the imperial administration against the Jews did not target those in Bessarabia. By 1835, when Bessarabia was gradually beginning to lose its autonomy and Russification actions were multiplying, Russian anti-Jewish laws extended to Bessarabian Jews. These can be considered the premises of a massive migration of the Jewish population to new territories, Palestine, Europe and the two Americas. The article analyzes statistical and historical data to elucidate the process of migration of Jews from Eastern Europe and in detail from Bessarabia.
Towards a question of the creation of a museum of Roma culture in the Republic of Moldova (experience and perspectives)
Authors:   Institutul Patrimoniului Cultural, Republica Moldova, Procop Svetlana
Published: August 2022

This article attempts to raise an important conceptual topic of the need to create a museum of Roma culture in Republic of Moldova and abroad, relying on the existing experience. The experience of creating an improvised museum of Roma culture in the courtyard of his own house by a resident of Chisinau, which was mentioned in 2004 by the local press, as well as the European experience of founding historical museums related to the culture of Roma with different status (private or governmental), prompts the author of the article to draw the attention of public organizations, government agencies, patrons and sponsors from the Roma community to this important component of the preservation of the cultural heritage of the Roma in the Republic of Moldova. As a part of the educational processes taking place among the Roma people, the creation of a museum where the younger generation of Roma people can come and contemplate the artifacts of popular culture so this fact will contribute in overcoming the alienation of Roma people in relationship between their own history and culture. Nowadays it does not really matter the place where this museum will be located: either in Chisinau or maybe inside the courtyard of the baron’s house in Soroca. The only important thing is the fact that creating of this museum it’s a huge step forward into an accurate and deep research and studying of Roma’s people of Moldova culture and history..
Этнические особенности сказочного фольклора болгар Молдовы как элемент традиционной культуры в региональном проявлении
Authors:   Институт культурного наследия, Республика Молдова, Кара Надежда
Published: August 2022

The article presents some research approaches to the fairy-tale folklore of Bulgarians from the Republic of Moldova. According to author, the fairy-tales texts of Bulgarians from the Republic of Moldova, their semantic, symbolic, and structural features should be researched as a local (regional) variant of Bulgarian folklore. Identification of ethno-cultural markers in the fairy-tales of local Bulgarians on some different levels (such as on the subject, ethno-social and spiritual (church-religious) level) will allow to identify some peculiarities in the adaptation process of Bulgarians that migrated in a new ethnocultural zone. As well as to identify the level of preservation of basic ethnic mentality under conditions of new “mental environment”. Thus, the studying of regional ethnic culture is an interdisciplinary research, which allows to discover how localization in time and space affects ethnic culture in general and oral folk art in particular.
Treatment practice for Dupuytren disease in Belgium before 2020: results from an online survey
Authors: Van Nuffel Maarten , Meulyzer Caroline , Vrancken Charlotte , Van den Kerckhove Eric , De Smet Luc , Degreef Ilse
Published: August 2022

The treatment of Dupuytren disease (DD) continues to evolve. New insights in risk factors for recurrence and new treatment modalities have changed the management strategies for DD over the past decades. However, several differences may remain between these insights and their clinical application. The current tendencies in management of Dupuytren disease, were investigated in a web-based survey. The survey was sent to all members of the Belgian Hand Group, the professional organisation of hand surgeons in Belgium. The participants indicated their preferred treatment for clinical cases and answered questions on the use and timing of splinting, physiotherapy, medication and adapting the management depending on fibrosis diathesis. These findings were compared to recommendations found in the literature. Forty out of 135 surveyed members of the Belgian Hand Group completed the survey and 7 responded incompletely, yielding a response rate of 35% for most questions. This is comparable to similar studies. There appeared to be still room for debate on surgical techniques for difficult cases. CCH use increased since reimbursement became available in Belgium, mainly due to satisfying clinical results for patient and surgeon. The survey demonstrated a wide variety in pre- and postoperative splinting protocols, but consensus existed with the literature on postoperative night-time application of orthoses for 7 to 12 weeks.
Tibial cancellous bone auto-grafting for medial open-wedge high tibial osteotomy: bone void filling with tissue harvested from osteotomized medullary canal
Authors: Kesemenli Cumhur Cevdet , Yonga Omer , Demiroz Serdar , Memisoglu Kaya , Karadeniz Emre
Published: August 2022

The aim of the study was to evaluate the clinical and radiological outcomes in a series of patients undergoing open wedge high tibial osteotomy (OWHTO) using tibial cancellous autograft harvested from the osteotomized medullary canal which is not reported in the literature before.

Patients with medial compartment osteoarthritis were treated with OWHTO and tibial cancellous auto- grafting performed from the osteotomized medullary canal and used for bone void filling. Seventy patients (seventy-two knees) treated with OWHTO were analyzed. All patients started partial weight-bearing with crutches the day after surgery and full-weight bearing eight weeks after surgery, according to radiological evaluation. Fifty-seven women and 13 men with a mean age of 54.2±8.1 years were evaluated in this study. The mean correction angle was 8.4±2.5° (range: 5.3°-14.3°). The osteotomy sites of all patients were grafted with tibial cancellous autografts. In all patients bony union was detected after surgery. No implant failures or major complications were en- countered. Clinical and radiological findings revealed that bone void filling with the harvested autograft from the osteotomized medullary canal may be a satisfactory and reliable option in OWHTO.
Bibliometric Analysis of Postgraduate Theses on the Relationship Between Communication and Tourism
Authors: BARAKAZI Mahmut , KUZUCANLI Gökhan
Published: August 2022

In this research, it is aimed to reveal the current situation and trends in the related subject by examining the master's and doctoral theses prepared in Turkey in the relationship between communication and tourism with the bibliometric analysis method. In this context, 34 postgraduate thesis studies, which are related to the subject and which were shared and accessed by the Higher Education Institution database between 1990-2022, were included in the research. The data obtained from the research were analyzed with the help of SPSS statistical analysis package program, and frequency and percentage analyzes of the data were made. In the light of research findings; It has been determined that the most postgraduate theses among universities were prepared within the body of 'Selçuk University'. In addition to this, it has been concluded that 'quantitative research' methods are mostly used as a method in the researches. It is understood that the terms 'Tourism', 'Communication' and 'Public Relations' come to the fore in the keywords used in graduate theses. With this research, by drawing attention to the concepts of tourism and communication within the framework of postgraduate research, suggestions are made to researchers and stakeholders to examine them in different dimensions.
Türkiye’de Merkez Bankası Dijital Parasının Potansiyel Etkileri: SWOT Analiziyle Bir Değerlendirme
Authors: KÜÇÜKKIRALI Zeynep , AFŞAR Kerim Eser
Published: August 2022

Türkiye Cumhuriyet Merkez Bankası 15 Eylül 2021 tarihli basın duyurusunda Tübitak, Aselsan ve Havelsan ile birlikte “Dijital Türk Lirası İşbirliği Platformu” oluşturduğunu ilan etmiştir. Bu çalışmada henüz tasarım aşamasında olan merkez bankası dijital parasının (CBDC) Türkiye ekonomisi üzerindeki potansiyel etkileri SWOT Analizi ile değerlendirilmiştir. Çalışmanın amacı Dijital Türk lirasının, Türkiye ekonomisiyle ilgili veriler bağlamında güçlü/zayıf yönlerini tespit etmek, CBDC’ye yönelik olası fırsat ve tehditleri tartışmaktır. Çalışmanın bulgularına göre finansal kesimin tasarımına dahil olduğu “optimum” Dijital Türk Lirası, finansal sistemin verimliliğini ve güvenliğini pozitif etkileyecektir. Teknik altyapının zayıflığı ve TCMB başta olmak üzere finansal sistemin “yetersiz” dönüşümü, CBDC’nin genel kabul görmesini engelleyebilecek faktörlerdir. CBDC ihracıyla birlikte hayata geçirilen kurumsal reformlar, para politikasının etkinliğini arttırabilir ve finansal kapsayıcılığın genişlemesiyle TCMB, “özel ödeme sistemleri” karşısında rekabet üstünlüğü kazanabilir. Bankacılık sektörünün CBDC karşısındaki “olumsuz tutumunun” ve toplum nezdinde oluşabilecek dijital veri mahremiyetiyle ilgili kaygıların Dijital Türk Lirasına yönelik ciddi tehditler olduğunu savunuyoruz. CBDC tasarımına ve bankacılık kesiminin konumuna bağlı olarak güçlü yönler zayıf yönlere, fırsatlar tehditlere dönüşebilir. Bu nedenle CBDC tasarım çalışmalarının bankacılık kesimiyle ortak yürütülmesini bir politika önerisi olarak öne sürüyoruz.
Ameliyat Klinik Hizmet Sunumunda Maliyet Hacim Kâr Analizi: Özel Bir Göz Hastanesinde Vaka Çalışması
Authors: BOZDEMİR Enver , KARAŞİN Yusuf
Published: August 2022

Bu çalışmanın amacı, ameliyat klinik hizmet sunumunda katlanılan giderleri ile elde edilen gelir arasında ilişki kurarak karlılığın tespit edilmesinde maliyet-hacim-kâr analiz tekniği kullanılarak yöneticilere faydalı bilgiler sunmaktır. Bu amaç doğrultusunda hizmet üretim giderleriyle elde edilen gelirin miktar ve tutar olarak karşılanıp karşılanmadığı ortaya konulmuştur. Bu araştırmada özel bir göz hastanesinin ameliyathane biriminin 2019 yılı verileri esas alınmıştır. Toplamda yıl içerisinde 137 farklı işlemin yapıldığı tespit edilmiştir. Örneklem sınırlamasına gidilmemiş olup, araştırma kapsamında tüm işlemler örneklem olarak kullanılmıştır. Maliyet unsurları ise ilk madde ve malzeme, personel ve genel üretim giderlerinden ilgili birime düşen kısmı kapsama dâhil edilmiştir. Ameliyathane birimine ilişkin finansal veriler ilgili hastanenin muhasebe ve mutemet biriminden elde edilerek doküman analizine tabi tutularak Maliyet-Hacim-Kar analizi yapılmıştır. Bu işlemlerin toplamda 16.755.500,48 ₺ gelir ve 10.795.697,28 ₺ gidere neden olduğu tespit edilmiştir. Yapılan analiz sonucunda göz hastanesinin ameliyathane biriminin kar elde ettiği tespit edilmiştir. Buna rağmen bazı işlemlerde zarar da edildiği ortaya konulmuştur.
A Study on the Moderating Effects of Consumers’ Consumption Propensity in Respect to the Effects SNS Advertising Attributes and SNS Engagement Had on Selection Intention of Beauty Shops
Authors: Kim Young-Shim , Mo Jeong-Hee
Published: August 2022

This study aimed to examine the effects SNS advertising attributes had on SNS engagement and in respect to them, moderating effects appeared according to consumers’ consumption propensity, positively verified the cause and effects SNS engagement had on SNS advertising attitude and selection intention of beauty shops. A total of 379 copies of responses collected from consumers who were using SNS were analyzed and the results are presented as follows: First, in respect to SNS advertising attributes in beauty shops, only reliability and entertainment had a significant effect on SNS engagement while usefulness and informativeness did not have a significant effect on SNS engagement. It indicates that consumers who retrieved and were exposed to an infinite number of data on beauty shops would have less interest in SNS advertisement on beauty shops. Second, in respect to the effect SNS advertising attributes had on SNS engagement, usefulness and reliability had a significant effect on the moderating effect of consumption propensity; the moderating effect of practical consumption propensity was significant; and in respect to the effect usefulness had on SNS engagement, usefulness of advertisement was different according to customers with impulsive consumption propensity. Third, SNS engagement and SNS advertising attitude had a significant effect on selection intention of beauty shops, which indicates that when positive advertising attitude was formed through engagement to SNS advertisement, selection intention of the beauty shops was higher. For SNS advertisement towards customers, it is suggested that more effective strategies that can attract more customers to have positive interest in services should be developed.
Perception Changes of Hair Salon Users on Hygiene Recognition After COVID-19
Authors: Park Jin-A , Noh Young-Hee
Published: August 2022

This study conducted a survey of a total of 230 hair salon users in Daejeon, Chungnam, and Sejong and analyzed the results of it in order to find out the effect of changes in perception according to COVID-19 on the perception of hygiene of customers going to hair salons, and the result is the following. First, due to people's risk perception about COVID-19, hygiene to prevent COVID-19 infection has settled in society. Also, awareness of contagious diseases that may occur in hair salons has increased, and in particular, people's interest in respiratory infections has been recorded high. Second, since fears of COVID-19 infection have expanded individual's concept of hygiene from individuals to public places, it was found that more thorough hygiene standards are needed because there are many situations of close contact in hair salons, which are a type of multi-use facilities. Third, it was studied that customers, who feel greater psychological pressure such as stress and depression due to COVID-19, they require stricter hygiene standards as well as washing hands and wearing masks in hair salons. As the result, the need to change customers' perception in using hair salons safely has been raised. And in order to reduce users' concerns about COVID-19 infection and present social stability, it is considered that thorough quarantine, and nationally institutionalized rules and norms are needed, and the media and the press should provide correct information. Follow-up studies are needed to prepare for contagious diseases in various fields of the beauty service industry in the future, and considering that COVID-19 is still going around, periodical studies are required when the pandemic is over.
The Influence of Beauty Academy Participants’ Mindsets on Grit and Beauty Service Continuity Intention
Authors: Lee Young-Ju , Woo Mi-Ock
Published: August 2022

The purpose of this study is to find how beauty academy participants’ mindsets influence their grit and beauty service continuity intention. For data analysis, SPSS 26.0 was applied to conduct frequency analysis on demographic characteristics, to verify Cronbach’s a values of mindsets, grit, and beauty service continuity intention, and to perform multiple regression analysis to find effects of variables. As a result, firstly, growth mindset and fixture mindset positively and significantly influenced consistency of interest, and growth mindset significantly affected perseverance of effort. Secondly, regarding the influence of mindsets on beauty, growth mindset positively and significantly influenced beauty service continuity intention, and fixture mindset negatively and significantly affected beauty service continuity intention. Thirdly, with regard to the influence of grit on beauty service continuity intention, perseverance of effort positively and significantly affected beauty service continuity intention, and consistency of interest failed to affect beauty service continuity intention significantly. Therefore, it was found that the growth mindset and continuous effort are important variables to increase the cosmetic school students' intention to continue beauty.
A Study on the Effect of Job Immersion on Job Stress of Hairdressers
Authors: Kim So-Hyeon , Kim Seo-Heui
Published: August 2022

This study investigated the effect of job stress on job immersion of hairdressers. After a preliminary survey was conducted on hairdressers in Gwangju and Jeollanam-do, this survey was conducted as an online questionnaire and 292 copies were used as final analysis data. The questionnaire consisted of 12 questions on job stress, 15 questions on job immersion, and 7 questions on general characteristics. For statistical processing, frequency analysis, factor analysis, descriptive statistical analysis, correlation analysis, and multiple regression analysis were performed. The results of the survey are as follows. First, as a result of analyzing the effect of job stress on emotional immersion, it was found that organizational stress and relational stress had a statistically significant negative (-) effect on emotional immersion. Second, as a result of analyzing the effect of job stress on continuous immersion, it was found that the relationship stress, role stress, and organizational stress for each sub-factor of job stress had a statistically significant negative effect on continuous immersion. Third, as a result of analyzing the effect of job stress on normative immersion, it was found that organizational stress and relational stress had a statistically significant negative (-) effect on normative immersion. Summarizing the above, This study is Job stress affects job Immersion, and an educational system should be prepared to, secure leisure time, and expected to be used as basic data for relieving job stress, and research is expected to be conducted by subdividing various variables and age groups in the future.
Information system support (IS-Support): Theoretical development and empirical validation
Authors: Rabaa'i Ahmad A. , Muhammad Nooh Bany , ALMaatih Shereef Abu
Published: August 2022

This study proceeds from a central interest in the importance of assessing the IS-Support provided to key-user groups. This study conceptualized a new multidimensional IS-Support construct with four dimensions: training, documentation, assistance and authorisation, which form the overarching construct – IS-Support. We argue that a holistic measure for assessing IS-Support should consist of dimensions, and measures, that together assess the support provided to IS key-user groups. The proposed IS-Support construct is defined as the support that IS key-user groups receive to increase their capabilities in utilizing information systems within the organization. Using a partial least square structural equation modeling (PLS-SEM) approach on data collected from 221 participants, this study rigorously hypothesized and validated the IS-Support model. Implications for research and practitioners as well as insights for future research is discussed.
Examination of students’ acceptance and intention to use a New LMS during COVID-19 pandemic
Authors: Qattous Hazem , Alghanim Firas , Omar Firas , Al-Oudat Mohammad , Shkoukani Mohammad , Sowan Bilal
Published: August 2022

The aim of this research is to study the acceptance of university students to use Microsoft Teams e-Learning system and their intention to use it as a Learning Management System (LMS) for education during the COVID-19 pandemic in Jordan. An ex-tended Technology Acceptance Model (TAM) with a blend of external factors that are used together for the first time was developed and used for the purpose of this study. TAM was used because of its wide use and success during the past few years for evaluating the influence of different factors affecting the acceptance and intention to use e-Learning platforms within educational institutes. However, all the studies were examining the variables and factors affecting the behavioral intention and acceptance to use LMSs when normal and conventional classroom study is available. In this research, seven external variables, in addition to the four TAM variables, were introduced in a model including one external variable, Internet Connectivity (IC), used for the first time in the field of education. A model is constructed by extending TAM with the introduced external variables, hypotheses are constructed and a questionnaire for 396 students at two universities in Jordan is conducted. Reliability, confirmatory factor, model fit, and hypothesized structural model analyses are presented. Results show that all the variables tested affect, either directly or indirectly, the acceptance and intention to use MS Teams during the pandemic. 21 hypotheses were tested between the constructs and found significant except the relations between (Social Norm - Perceived Usefulness) and (Technical Support - Perceived Usefulness).
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
Authors: Aljumah Ahmad Ibrahim , Nuseir Mohammed. T. , Refae Ghaleb A. El
Published: August 2022

The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer satisfaction and loyalty. For this purpose, data were collected from the respondents of restaurants in the UAE in the form of survey questionnaires. A convenience sampling technique was adopted for this purpose. The usable response rate from the data collected was 75.78%. For the analysis of the data gathered PLS-SEM was used for which smart PLS was used as the tool to examine the data. The findings of the study revealed that visual factors play a very important role in developing customer satisfaction and loyalty. The same was the findings regarding the positive role of the other two sensory factors. Moreover, the mediating role of customer satisfaction was also confirmed in the present study. The gaps filled by the study are mentioned and discussed. These results can be used by academicians and policymakers as well.
Intentions to use fintech in the Jordanian banking industry
Authors: Alsmadi Ayman Abdalmajeed , Alfityani Amjed , Alhwamdeh Loai Naser , Al_hazimeh Amer Moh'd , Al-Gasawneh Jassim Ahmad
Published: August 2022

This paper aims to explore the intentions to use FinTech and its important role in the banking industry in Jordan. Accordingly, this study analyzes the nature of the relationship between intention to use financial technology and each of: Processing Unit (PU) perceived usefulness, social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). Previous research related to financial technology is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Therefore, the main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Results show a positive relation between intention to use financial technology and Processing Unit (PU), social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). The main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success.
Use of artificial intelligence system to predict consumers’ behaviors
Authors: Adwan Ahmad Al , Aladwan Raed
Published: August 2022

In online shopping enterprises, AI technology has been widely used to provide accurate and fast personalized consumer services. This research demonstrates the use of AI technology in the e-commerce business, specifically online enterprises, to determine different effects. The study was conducted in Jordan and involved about 230 participants. The study evaluated different impacts of AI, such as e-payment and stimulating consumers' sentiments. The study used the Stimulus–Organism–Response model (SOR) empirical model, which states that the examination of human processes differs from that of the machine assessment. The model classified the AI technology experienced by the customers' when they visit online to do purchasing. Online purchasing behaviors can be influenced by insight, accuracy, and interaction experience. Also, the perceived value was used as a mediating variable from the prospects of perceived hedonic and utility value. The research integrated empirical research models such as SEM and SPSS to analyze the data on the effects of three-dimension. The results indicated that the AI technology accuracy, interactive experience, and insight significantly affected customers' perceived hedonic and utilitarian values.
The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets
Authors: Kurdi Barween Al , Alshurideh Muhammad , Akour Iman , Alzoubi Haitham M. , Obeidat Bader , AlHamad Ahmad
Published: August 2022

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital marketing channels by using some applications (such as online advertising, social media, emails marketing, and websites search engine) to be examined on the consumer buying decisions with a mediating effect of the eWOM. A quantitative research approach was used to achieve study objectives and examine the hypothesized research framework by using a customized survey questionnaire in the retailing sector. A total of 255 valid responses were considered for further analysis by using SmartPLS3 software to conduct the key analyses. The results revealed the significant effect and role of all digital marketing channels on the consumers buying decisions, with the moderated role of the eWOM on the effect of digital marketing channels on consumer buying decisions. The study offers additional contributions to the existing literature and supports the assumptions to provide a better grasp about the study topic.
Factors affecting healthcare providers to accept digital marketing: The moderating role of subjective norms
Authors: Hammad Abdallah , Q. Bataineh Abdallah , Alshurideh Muhammad Turki , Salhab Hanadi A.
Published: August 2022

This research aimed at identifying the impact of (Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust), and examine the moderating role of subjective norms, on healthcare providers acceptance for digital marketing provided by the medical field companies. To achieve the goals of this research, the researcher relied on a descriptive and analytical approach. The research dealt with 400 healthcare providers, where the population consisted of all healthcare providers working in Amman, a convenience sample was chosen from the healthcare providers. Moreover, the questionnaire was the main tool for collecting data. Analyzing data was conducted using a set of statistical methods including exploratory factor analysis EFA, confirmatory factor analysis CFA, multiple regression, interactive hierarchical regression and process procedures method using (SPSS-V20) and (AMOS-V23). The key finding was there an impact of Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust on healthcare providers acceptance for digital marketing provided by the medical field companies. Recommendations and future research also were discussed.
Negative Evaluations of Communication in Tourism Service Encounters as a Basis of Developing Communicative Activities for English for Tourism
Authors:   Universiti Malaya, Che Hassan Nor Syamimi Iliani , Lowe Veronica , Ong Ruth , Ding Seong Lin
Published: August 2022

Good interpersonal communication between tourists and tourism service providers contributes to positive word-of-mouth among tourists. If this basic need is not fulfilled by tourism service providers, disappointed tourists will not hesitate to share their negative experience and express their negative feelings with others either face-to-face or in virtual communities via travel websites. The present study examined tourists’ online reviews by focusing on 275 negative evaluations of interpersonal communication with tourism service providers. The study found that issues related to interpersonal communication in service encounters could be categorized in three major categories of synchronous communication, asynchronous communication and non-verbal communication. Based on these findings, the study proposed four communicative activities i.e. role-play, problem solving, story-telling and group project activities to be conducted in English for tourism classes to help consolidate students’ English language competency and better prepare them for their careers in tourism.
A Review of the Issues and Challenges to the English Language Reform at Malaysian Primary Education
Authors:   Universiti Teknologi Malaysia, Malaysia, Hussan Sahib Farah , Stapa Mahani ,   Universiti Teknologi Malaysia
Published: August 2022

This paper examines the scenery of English language curriculum reform in the Malaysian primary education system. It starts by unveiling the status of English language since Malaysia achieved its independence from the British colony. It provides an overall representation of the alternate government decision positioning English language in the Malaysian education system. It then reviews the initiatives and realities of each English language curriculum reform. In particular, the Integrated Curriculum for Primary School (ICPS) which was launched in 1982, the New Primary School Standards-Based Curriculum for English language education (SBELC), introduced in 2011, and the recent amalgamation of Common European Framework of Languages (CEFR) in Malaysia Education Roadmap (2015-2025) were duly discussed. This study was undertaken through a review of relevant articles published between 1987 and 2019 in order to determine the issues and difficulties teachers encountered during the English language curriculum reform and implementation process. This paper highlights the impeding factors which led to the inconsistency between the intended national curriculum and actual classroom realities such as language proficiency of teachers, insufficient support, and guidance for the teachers to cope with the reforms and centralised education structure. The emerging paradoxical challenges that teachers experienced throughout both language policy and curriculum reforms have aggravated the implementation of the curriculum, which consequently is deemed for immediate attention and to the extent for an additional transformation.
Feminist Analysis of Tagore’s Selected Short Stories: A Subaltern Study
Authors: Tufail Huda , Sheikh Asmat A.
Published: August 2022

This study investigates the role of patriarchy in the marginalization of women and as a result turning them into subalterns who can’t speak for themselves and have no voice of their own. Tagore as an Indian writer is one of the strongest voices for women as his writings depict that he wants to emancipate women and to make them aware of who they are and also that education is important for both genders either male or female. For this purpose in this paper three stories have been selected from the short story collection of Rabindaranath Tagore; Subha, The living and the dead and the Exercise-book to depict the plight of the suppressed and weak women in the patriarchal Indian society and how they got manipulated by their husbands and also by their society. This study is qualitative in nature and it employs the Subaltern Theory by Spivak (1988) for the analysis of selected data. Through the analysis it has been concluded that the three protagonists of the selected stories are subalterns as the society they are living in exploits their rights of being a human being because they are women and weak. Their silence depicts their miserable lives in a patriarchal society. For the further studies, it is suggested that the analysis of male and female subalterns can be done and also the comparative study of subalterns in the male and female writers would further help in the understanding of the theory.