bluuebunny/crossref_metadata_2025 huggingface dataset:
Comparison of Various Devices Used in the Evaluation of Vertical Jump Height
Authors: KÖKLÜ Özlem , ALPTEKİN Ahmet , KORKMAZ Halil
Published: October 2023

This study aimed to compare force plate, motion analysis, and mobile application methods for calculating vertical jump height. Twenty-nine male college students (age: 22.4 ± 1.0 years; height: 178.1 ± 6.2cm; body weight: 71.2 ± 8.0 kg) voluntarily participated in the study. Two countermovement jumps (CMJ) with 1-minute intervals on a force platform (BERTEC 4060-10) were performed. The countermovement jump performances were captured using an iPhone 11 (Apple Inc., USA). The experimental setup involved using three high-speed cameras, specifically the My Jump 2 and SIMI Motion 7.5. Obtained results from hip displacement (HD) data with motion analysis system showed that participants had significantly lower vertical jump height calculated from motion capture (p = 0.01; -8.3 ± 3.86, 95%CI; MyJump2-SIMI_HD = 1.24/3.30). It was also found that calculations from left and right foot displacement were higher than My Jump 2 results (95%CI; MyJump2-SIMI_RF = 0.66/2.93) and 95%CI (MyJump2-SIMI_LF) = (-0.63/2.65). In contrast, force plate calculations, known as the gold standard in the literature, were very similar to My Jump (95%CI; MyJumpII-FP) = (2.38/4.01). The findings indicate that the My Jump 2, used for assessing vertical jump height, may be a reliable alternative for determining vertical jump height instead of setting up gold standard methods. Individuals' athletic performance abilities and birth, gender, and sports preferences should be considered. Finally, when coaches or sports scientists intend to measure CMJ, My Jump 2 application can be recommended as a laboratory application as well as a practical and valid measurement method, especially for field applications.
An Overview of the Career Development of Female Leaders in the Face of Gender Discrimination in China
Authors: Zhang Xinyue
Published: October 2023

Independent, confident and competent women in the workplace have become an essential and luminous component of social life. But behind the landscape, women at work are also facing unprecedented pressure, particularly in China, where womens employment rate stands at 73%. As a result of long-term gender discrimination, women are incessantly in disadvantaged position at work and are often treated unfairly. The research on the career development of female leaders under gender discrimination is summarised and evaluated based on the analytical framework of influencing factors - development dilemma - outcome impact. Firstly, the analysis of the available literature on the determinants of discrimination against women leaders is grouped into three perspectives: social environment, traditional culture and individual women; secondly, the existing studies on the development dilemma of discrimination against women leaders are reviewed and interpreted from four perspectives: market hiring, workplace pay, workplace promotion and gender segregation; finally, the impact of discrimination against women leaders on women themselves, the social soft environment and the development and performance of the industry is evaluated. In addition, based on an analysis of the existing literature, it is concluded that the results of gender discrimination in the workplace environment for female leaders affect their future career development, as well as a prospective research direction for the future career development of female leaders.
Analysis of the Relationship Between Senior Female Leadership and Enterprise Performance in China
Authors: Chen Jinyan
Published: October 2023

With the continuous development of Chinese society, under the policy of rejuvenating the country through science and education, more and more women have stepped into the workplace and participated in all aspects of senior leadership. Understanding how female leadership attributes affect business success can encourage more female employees to take up leadership roles. This essay intends to investigate the connection between firm performance in China and senior female leadership. Emphasis on Chinese background, this paper is trying to find out the difference between China and abroad and to find out the reason for those differences. According to related articles published at home and abroad. This paper uses keyword search when selecting papers. In addition, two keywords female leadership and corporate performance were searched. The findings indicate that, after 19 years, the effect of female leadership on business performance is primarily positive. This specific impact on corporate performance is related to the flexible management characteristic of female leadership.
A Study of Online Subcultural Groups' Emotional Climate under the Interaction Ritual Chains Theory
Authors: Gu Zefeng
Published: October 2023

With the popularity of the internet, more and more social events and issues can be widely disseminated and discussed by people online. In a certain social background, a specific emotional climate will be naturally formed among internet users who share the same views or interests or cultural backgrounds, especially among online subcultural groups. Through the literature review, there is a large amount of research on online subcultural groups and research on emotional climate; however, there is very little study of online subcultural groups emotional climate. Therefore, this study will adopt the Interaction Ritual Chains theory to explore the online subcultural groups emotional climate. The research question is how the online subcultural groups emotional climate is generated. By taking online subcultural groups in two types of websites - the Bilibili website and pro-anorexia websites- as cases, the process of generating the online subcultural groups emotional climate can be summarised. This paper finds that multiple and multi-level emotion sharing triggered by a specific event among group members is the process of forming interaction ritual chains, and the reason why members emotion sharing triggered by a specific event enables the group to generate an emotional climate is that the emotional energy and symbols produced by the interaction ritual created in emotion sharing are successfully shared by the group members, which can influence the emotional energy of groups that on a social dimension can be seen as emotional climate.
How Mandarin Influences R in the Accented American English of Chinese Learners
Authors: Chen Hanzi
Published: October 2023

The use of English as a global language has led to a growing number of non-native English speakers, including Chinese learners, who speak English with an accent influenced by their first language. This phenomenon can be explained by the mutual exclusivity assumption, which means that our first language will interfere with the second language acquisition. This study examines the role of the English phoneme/r/in the accented English of Chinese learners. The research investigates how Chinese learners perceive, produce, and acquire /r/in English and the challenges they face in mastering this sound. The study draws on existing research on the mutual exclusivity effect, second language acquisition, and phonology employing a qualitative method to analyze data collected from Chinese learners of English with the help of Praat. The findings reveal that Chinese learners encounter difficulties with /r/ due to the absence or different phonetic realization of this sound in their native language. These learners often struggle with both the perception and production of /r/, leading to various types of mispronunciation. The study also identifies factors that contribute to the challenges faced by Chinese learners in acquiring /r/, including the influence of their first language, the age of acquisition, and the exposure to English input. Furthermore, the study highlights the importance of teaching strategies that target the specific needs of Chinese learners in mastering/r/and improving their overall English pronunciation.
The Development of the Sericulture Industry in Ancient Persia
Authors: Zhu Yichen
Published: October 2023

This paper delves into the unique geographical advantages of the Persian region and explores how various factors such as climate, trade, politics, and warfare contributed to its significant influence on other nations in terms of silk production techniques. By tracing historical roots, we aim to uncover the reasons behind the emergence of a distinct Persian silk culture and innovative silk production methods, which would soon exert their influence far and wide. Furthermore, we investigate how the wisdom of these techniques spread across different global regions, drawing upon insights from various disciplines. Our comprehensive analysis integrates historical perspectives, political dynamics, and economic and agricultural theories, shedding light on the uncommon history of sericulture in this region during an unusual era. Ultimately, this essay seeks to redirect scholarly attention beyond the traditional focal points of Europe and East Asia.
Research on the Relationship between Language, Natural Environment and Mode of ProductionTaking Thai as an Example
Authors: Li Xinyang
Published: October 2023

Language acquisition is a challenging endeavor that is influenced by environmental, historical, and industrial factors. This research is done to investigate the interconnection between these components of language development. Thailand offers a suitable opportunity to discover the role these factors play. This paper combined the research of Caleb Everett, Pinkerton J, and Moran S, applying those theories to a more local context in Thailand. By interviewing professional Thai language practitioners, people can get a more reliable and realistic sense of the internationalization of the Thai language. The globalization trend has an effect on the absorption of English-originated words. Furtheremore, because the terrain and the plantation patterns in Thailand are unique, language as a communication tool is shaped by them. Moreover, the shape of the nose has the potential to affect the vocalization of language. This leads to the degree of use of nasal sounds in their ethnically used language.
Bondage of Standard: Interaction between K-pop Culture and Male Gaze
Authors: Chen Sinuo , Zhang Yu
Published: October 2023

In the context of contemporary social entertainment prosperity, Korean pop culture, known as K-pop, subtly and gradually influences young people and the world due to its globalization and attraction to a large number of young viewers. However, because of the restrictions of artistic expression in the past, which created a patriarchal social system, and the glutton of pursuing fans finance, the male gaze is still present in typical manifestations of Korean entertainment culture such as music videos, song lyrics, and television dramas, and has an undetectable effect on womens self-awareness and perception of beauty standard. Contacting interviews and going through case studies, the paper analyzes the embodiment of the male gaze in Korean popular culture and its influence on women and concludes that established under aesthetic hegemony and following the male gaze, K-pop culture gradually undermined womens self-awareness and conclusion that their pursuit of diverse beauty due to its popularity and expansion.
Analysis of the Formation of Western Fashion Style in the 1980s
Authors: Chen Qianhui
Published: October 2023

Clothing is an important factor that affects the beauty of women's form, and it is also an external manifestation of women's thinking. The popular women's clothing in the West in the 1980s had a very unique and significant style, to the extent that the aesthetic formed by women during this period has continued to the present day. Nowadays, many fashion designers often refer to the fashion elements of the time when creating. The formation of style is inseparable from the historical background. This study analyses the factors that influenced the style of women's clothing in the 1980s by consulting literature, websites, and books. That was an era when women began to gradually enter the workplace. Influenced by the background of this era, women's clothing broke away from the limitation of showcasing women's physical appearance and more developed towards a neutral and capable style. At the same time, due to the vigorous development of the economy, extravagance and exaggeration became the mainstream at that time. All of these have formed the unique trend of women's clothing in the 1980s. The significance of this study is to analyze the causes of Western women's clothing styles in the 1980s in detail, in order to gain a more comprehensive and detailed understanding of the fashion history of that period.
Factors Influence Peoples Viewpoints and Preferences towards Advertisements in TV Series
Authors: Hu Hengjia
Published: October 2023

Nowadays, with the rapid growth of online video, advertising is also increasingly available on these softwares and people inevitably see a variety of ads while watching videos. In this paper, the author uses a questionnaire, cross-over analysis and documentary analysis to focus on the viewpoints and behavior of consumers around her on video advertising. The author obtains 74 effective results. After analyzing, the author comes to the following conclusions. Firstly, consumers who are economically independent have more purchasing power. Secondly, advertisements that are planted as properties have the best impact and are the most effective way in planted advertisements. Finally, the majority of participants have a negative attitude towards video advertising. This situation has little to do with gender, but is more closely related to age. With these conclusions, the author strongly advises the advertising companies to change some of their current placements of advertisements. They should make changes to reduce the duration and repetition rates of ads and increase the relevance to the content of TV series. The author also hopes to see a better future of the advertising industry.
Analysis on the Living Situation of Chinese Intellectuals in Wang Mengs Novel Huo Dong Bian Ren Xing
Authors: Yu Xinhui
Published: October 2023

In the new period of literary thinking, literary artists try to re-integrate the missing image of intellectuals into history through self-imagination. The reinvented older generation of intellectuals still have strong beliefs even though they suffer from physical and mental torture. Wang Meng, the author of Huo Dong Bian Ren Xing (Move-to-Turn into Human Forms), combines his personal experience to create a completely different image, showing a real individual. He boldly shows the actual living state of his fathers generation, with the protagonist Ni Wucheng as a failure in many aspects, including his career, family, and conduct. From the perspective of colonial culture, this paper explores the living situation of Chinese intellectuals between the 1940s and 1980s by analyzing the cultural background and structure of the characters in Wang Mengs novel Huo Dong Bian Ren Xing. It can be concluded that Ni Wucheng was affected by the colonial culture. He was addicted to the illusion of Western material civilization and ignored its spiritual essence. At the same time, he could not get rid of the deep-rooted bad habits of the Chinese nation, using a compromising attitude to avoid problems and failing to truly recognize himself until his death. Ni Zao, his son, who also belonged to the intelligentsia, was also unable to completely eradicate the colonial culture at the time of his fathers trial due to the lack of a genuine cultural theory system belonging to his own nation.
An Analysis on the Use of TV Series- Friends as an Audiovisual Aid in English Vocabulary Teaching and Learning
Authors: Liu Yudan
Published: October 2023

Since Friends released in 1994, it has been the most welcomed TV series in the world. In this sitcom, characters lines are closed to peoples daily life, so it can be treated as an audiovisual aid in English vocabulary teaching and learning. Current vocabulary learning methods mainly focus on rote learning, which is inefficient for college students to comprehensively memorize and use words, thus, vocabulary learning should be combined with contexts, which can be provided by Friends. The paper will analyze lexical phenomena in lines of Friends on the basis of the context theory. It can be found that with the help of the contexts, offered by lines of the series, college students, to some extends, have access to changeable and complex meanings of words, as well as cultural connotations of culture-loaded words. Based on the limitations of this method, some humble suggestions will be offered. For teachers, it should be firstly considered that how to choose teaching materials. In the process of teaching, it may be advisable to assign a learning task in advance of playing the clips, and ask children to organize their notes with the plots of series after class. For self-learners, students should have self-discipline to focus on the English subtitles instead of the plots of series, and then remember to write down notes and memorize them again and again.
The Effectiveness of Ideological Communication in Mainstream Films Based on Semantic Networks --Taking the Chinese and American Movie Reviews of Top Gun: Maverick as an Example
Authors: Xu Zhinan
Published: October 2023

The co-occurrence networks are used as a tool for examining and interpreting discourse analysis to reveal the attitudes and perceptions implicit in film reviews. Based on the self-constructed corpus of online movie reviews in China and the United States, this research generates co-occurrence word-sense networks and summarizes three frameworks: sequel narrative, heroic narrative, and military narrative, and further reveals and explains the ideologies and linguistic features revealed in the different discourse frames. At the macro level, the Chinese and American audiences evaluation of the film shows different results of medium and medium-high. At the micro level, corresponding to the three frames, Chinese and American audiences construct images of commercial sentiment films and dramatic action films, national propaganda films and Hollywood hero films, U.S. Air Force propaganda films and U.S. Army recruitment advertising films; under the hero narrative frame, individual heroism and collectivism are realized side by side in the audiences discourse; under the military narrative frame, the political identity of transnational narratives is not realized in Chinese audiences.
Beyond the Pages: Exploring Gender Stereotypes in Chinese Language Textbook
Authors: He Xinyi
Published: October 2023

Textbooks serve a pivotal role in individuals' development, often presenting gender stereotypes that significantly influence childrens perceptions. This study explores gender stereotypes in Chinese textbooks, focusing on how these stereotypes differ based on target gender and the domain of traits. The research examines gender stereotypes across various trait domains within 274 illustrations from 12 Chinese language textbooks. A coding scheme was developed to identify gender stereotypes about boys and girls in different trait domains, such as hairstyle, occupations, and color schemes. The results reveal a significant presence of gender stereotypes, with no variation between different genders but a notable difference among trait domains in the textbook illustrations. These findings suggest that Chinese language textbooks consistently depict significant gender stereotypes for boys and girls but vary based on the specific characteristics implied by the illustrations.
Attitudes Toward Women in Media Discourse -- Discourse Construction with "Leftover Women" as an Example
Authors: Yinuo Liu , Wenqi Yang
Published: October 2023

The media first proposed the term leftover women and then spread it on the Internet. Ex-isting studies on leftover women mainly focus on traditional media, such as newspapers and TV, and rarely involve we media. Through text analysis and comparative research method, this paper conducts a comparative study on the discourse attitudes of official me-dia and private media towards women and the media images they construct. According to the data citation and case analysis, the following results are concluded: the official medias construction of the image of leftover women is relatively rigid and simple, and the report-ing plate mainly focuses on the entertainment part. Due to the relative freedom of speech, private media create a more diversified image, and the mode is mainly personal Posting, re-lying on traffic to spread. To a certain extent, this paper fills in the research of leftover women in the field of we media and puts forward suggestions on how to create the me-dia image of leftover women more objectively.
Sentiment Analysis of Twitter Comments Using Naive Bayes Classifier
Authors: Zhang Ziyao
Published: October 2023

Social media has a significant role in how people express their emotions and elaborate on their opinions in today's culture. There are many new forms of social media, and Twitter is one of them. In this experiment, the sentiment of pre-processed Twitter comment data was examined using naive Bayes and logistic regression techniques. In order to categorise the emotional tendency of text for Twitter comments, a naive Bayesian classifier is created. In processing this material, the Naive Bayes and logistic regression models' benefits and drawbacks are compared and summarised. Naive Bayes can achieve good accuracy with binary emotion analysis. The accuracy of the naive Bayes model is 0.06 points higher than that of logic training under identical processing settings, and the recall rate is 0.05 points higher.
An Analysis of the Causes of Alienation in Edward Hoppers Works
Authors: Fang Renee
Published: October 2023

Known as a representative of the school of American Realism, Edward Hopper has made a substantial impact on American art and pop culture, including the film industry. The works of Edward Hopper are known to demonstrate a sense of alienation among subjects. His subjects usually appear with a sense of loneliness, even when they are not physically alone. This essay attempts to explore the causes behind the sense of alienation conveyed in Hoppers paintings. The study of alienation has a long history, and this analysis focuses on a more modern context. Thus, alienation will be discussed as a product of urbanization and industrialization. Alienation results from both external and internal causes; external causes emerge from the social milieu of the late 19th and 20th century, while internal causes originate from Hoppers life experiences. Additionally, this essay also analyzes the different manifestations of alienation in the works of Edward Hopper through selected works, such as Soir Bleu, Room in New York, Office in a Small City, etc.
Perceived Attractiveness of Sexualized Versus Non-sexualized Females on Online Dating Apps
Authors: Zhu Xiaoran
Published: October 2023

Sexualization on social media has become a popular and noteworthy trend. While some scholars have examined the influence of sexualization on ratings of others attractiveness, previous research has not included direct comparisons between genders, and most studies focused on Western contexts. Therefore, this study investigates the perceived attractiveness of sexualized versus non-sexualized females on online dating apps in China. A total of 218 participants, including 104 males and 114 females aged 18-30 were recruited to complete the online questionnaire and evaluate the attractiveness of either the sexualized or non-sexualized female profile owners. The results indicated certain negative impacts of sexualization on others attractiveness ratings. Both males and females evaluated sexualized female profile owners as possessing less task attractiveness, and males also rated them less socially and physically attractive. However, the gender disparity signifies that women may adopt a sexualized image as an ideal self, intensifying self-objectification and causing negative effects.
Comparative Analysis of Metaphor Usage and Lexical Structure: A Case Study of Shiori Ito and Kris Wu Events
Authors: Shi Wenqian , Shu Yuke , Zhu Qinxuan
Published: October 2023

In light of the growing influence of the #MeToo movement, the portrayal of female victims of sexual assault has gained significant attention in the media. This research paper undertakes a comparative analysis of language structures and metaphors employed in news coverage, specifically examining the cases of Shiori Ito and Kris Wu. The objective of this study is to investigate the linguistic components used in news reports from various Chinese and Western media outlets, such as The New York Times, China Daily, The Global Times, and the BBC. Through the examination of six carefully selected news stories, the aim of this paper is to gain insight into the overall framework of these articles and discern the media's stance towards incidents of sexual assault. On top of that, from the research, most of victims dare to narrate the details and processes of the cases. Meanwhile, the Chinese and Western mainstream medias have distinctive approaches to report news about sexual assault case, as well as to anti-sexual assault reports especially for #MeToo movement that received increasing attentions from global world.
The Relationship Between the Length of Recovery from Cyberbullying and the Number of Assistive Strategies Employed by Victims and the Quality of Self-perceived Assistive Strategies
Authors: JIANG XUEYING
Published: October 2023

Along with a series of derivative issues it brings about, cyberbullying is increasingly garnering the attention of the academic community. In the present study, the relationship between the recovery duration from cyberbullying and the auxiliary strategies selected by the victims was primarily focused on. This study examined the impact of exposure duration to cyberbullying on recovery time, the role of therapeutic dependency, and the effectiveness of perceived self-help strategies in a sample population from China, mainly comprising university students. Research indicates not only a correlation between longer exposure to cyberbullying and extended recovery time but also a negative correlation between the perceived effectiveness of self-help strategies and recovery time. However, there was no support for the hypothesis that predicts a decrease in recovery time with the application of various therapeutic strategies. The study suggests the possibility of therapeutic dependency and repeated revisiting of traumatic experiences prolonging recovery.
The Interplay of Linguistic Complexity Measuresand Their Relation tothe Qualityof L2 Argumentative Writing
Authors: Yanxin Wang
Published: October 2023

Previous research revealed that syntactic and lexical complexity is crucial in predicting writing quality. However, measuring these features is difficult because they often interact in unpredictable ways. To address this challenge, measurement practices need to capture a more holistic view. This study aims to explore the integration of the complexity metrics and examines how they relate to L2 writing. A sample of 199 argumentative essays from an in-house English proficiency test was scrutinized using the Syntactic Complexity Analyzer and the Lexical Complexity Analyzer. Factor analysis and Pearson correlation were used for data analysis. The findings indicated that, syntactically, a higher frequency and richness of coordinate phrases were associated with superior L2 writing quality (r=.27, p<.01). Lexically, verb variation (r=.186), transformations of the number of different words measures (r=.241) and noun & mod variation (r=.233) were found to be valid indicators of L2 writing quality. However, different from previous research on narrative writing, verb sophistication is found to have no significant correlation with argumentative writing scores. It indicates that the genre of L2 production is a variable that may affect the validity of verb sophistication as a descriptor of L2 performance.
Research on Anxiety among Various Age Groups in the Context of High-speed New Media Development
Authors: Yang Kun
Published: October 2023

This paper is based on the rapid development of new media in the context of the new era, and the anxiety emotions generated by different age groups are different. This paper speculates that there is a mutual influence between internal anxiety and internet information among different age groups. So this paper conducts a survey and research on the impact of different age groups on the sources and manifestations of inner anxiety, to explore the relationship between inner anxiety and new media among different age groups, and how to face the impact of this new media on mentality. This paper mainly adopts three research methods. They are namely interview method, questionnaire method, literature research method. The research results show that young people are more susceptible to the influence of internet information, while those over the age of thirty are relatively less affected by internet information. The research ultimately found that age has a certain impact on inner anxiety, and this impact gradually decreases with age. The sensitivity of the group aged 30 and above to internet information is not lower than that of the relatively younger group. However, due to their different social and life experiences, they are relatively less influenced by the internet.
A Study on Sima Qians View of Life and Death and the Principle and Influence of His Writing
Authors: Zhang Jiayi
Published: October 2023

As one of the most significant historians in Chinese history, Sima Qian is well known for his great work Shiji (Records of the Grand Historian). His personal life, however, was full of difficulties and hardships. Because of the disagreement and conflict with Emperor Wu of Han, Sima Qian was punished by being castrated, which made him suffer a deep sense of shame. However, in his letter to Ren An, a friend and colleague of him, Sima Qian still expressed that he had no regret being a historian and that he had made up his mind to preserve the Confucian ideals of devotion and integrity. This paper tries to examine the legacy of this unique individual in Chinese history by analyzing Sima Qian's view of life and death based on his letter to Ren An, as well as his writing principles and influences. Conclusions can be drawn that Sima Qian chose to live in shame for the reason that he intended to fulfill his duty as a son and a historian. He committed to Confucian principles when writing, and his works have had a great impact on Chinese history, literature, and cultural memory.
Cross-cultural Comparison of Chinese and Foreign Media Translation of Chinese Culture-loaded Words
Authors: Xiaojing Gu , Yan Yang
Published: October 2023

Being one of the carriers of Chinese culture, Chinese culture-loaded words, the more appropriate its translation methods are selected, the more the world can appreciate the unique charm of Chinese culture. On the one hand, Chinese culture-loaded words, one of the most significant parts of Chinese culture, has a rich cultural connotation. On the other hand, how to make the translation closer to the reader and obtain the readers recognition and acceptance is a subject that cannot be ignored in the field of cultural translation research. From a cross-cultural perspective, this paper starts with the words unique to Chinese culture, then thoroughly enumerates the different translation methods adopted by Chinese and foreign media, and accordingly discusses the reasons for the differences. Finally, it is concluded that it is because of the different cultural connotations of the two target readers, thinking patterns, and the meanings of the same vocabulary in different texts that lead to different translation methods.
Analysis of Consumer Psychology Phenomena in First-person Shooter Games Based on Literature Review and Case Study Method
Authors: Luo Lin
Published: October 2023

The study is grounded in the evolving challenges of the FPS (First-Person Shooter) gaming industry, particularly focusing on marketing difficulties and the application of consumer psychology, as demonstrated in the Cyberpunk 2077 case. This study aims to assist first-person shooter (FPS) game production companies or studios in enhancing their marketing strategies to increase their games' appeal to consumers and prevent bankruptcies or break-ups. Through case analysis such as Cyberpunk 2077, The study explores consumer psychology's application in FPS games, including microtransaction systems, scarcity items, community competitions, and lottery mechanics within the games. The study reveals that game companies, in designing and implementing these elements, need to carefully consider consumers' psychological responses and needs to provide products and services that meet their needs. Moreover, game companies need to regularly interact with players to understand their needs, make timely adjustments and updates to the game, and offer professional customer service. By understanding and applying the principles of consumer psychology, game companies can better design and manage their games, meet the needs of players, and increase their satisfaction and loyalty.
An Analysis of Hong Kongs National Identity Struggle Through Secondary School History Education Perspective
Authors: Chen Huiyu
Published: October 2023

Hong Kong's July 1st Conflict took place on the anniversary of the founding of the Hong Kong Special Administrative Region, when protesters clashed with the police and caused chaos resulting in huge losses in terms of public transport safety, finance and trade. The protesters stated that they only recognised Hong Kong citizenship and refused to be recognised as Chinese, and read out the Hong Kong People's Declaration of Resistance. In recent years, more and more studies have shown that Hong Kong's young generation identifies more with their Hong Kong citizenship and has a declining sense of belonging to the mainland China. This paper is dedicated to examining how Hong Kong and the Mainland differ in shaping the national identity of their citizens from the perspective of history education textbooks.
Language Attitudes and Language Choices among Industrial Immigrants ---- A Study of Henan Migrant Workers in Shizuishan City
Authors: Zhang Xuefeiyang
Published: October 2023

This study delves into the language preferences, attitudes, and choices of Henan province industrial migrants in Shizuishan City, China. Shizuishan City embraces Mandarin as the dominant language but also accommodates other languages, including the Henan dialect spoken by migrant workers. The workers show a strong attachment to their native Henan dialect, using it with pride when discussing their hometown or communicating with fellow Henan natives. They skillfully code-switch between Mandarin and their dialect based on context and listeners. This code-switching reflects their dual identification with both Henan and Ningxia, where Shizuishan City is located. The study highlights the role of language in shaping personal identities, social relationships, and cultural affiliations. In conclusion, this research sheds light on the complex relationship between language, adaptation, and identity negotiation among industrial migrants. The findings contribute to understanding these dynamics and inform policies to foster linguistic diversity and social integration among migrant populations.
Ethnography Research on Reddit Moderators Gatekeeper Role Within the Online Transcultural K-pop Fandom Community in Anglophone Countries
Authors: Cui Tao
Published: October 2023

The remarkable development of digital and mobile devices accelerates the prevalence of both popular cultures worldwide. In this digital era, the emergence of social media enables individuals to access to a variety of information and experience innovative behaviours, such as participating in an online transcultural fandom community. As South Korea continues to export its popular culture, Hallyu, from Korean drama to Korean popular music (K-pop), the audience of the Korean Wave has expanded from Asia to other continents. Especially in those anglophone countries, the fan base has reached a noticeable scale with the help of the online fandom community. Notably, on hierarchical social media platforms, the gatekeeping effect exists in the online K-pop fandom community, and all community members perform in an established manner. In order to identify the causes of this phenomenon, this paper applies the ethnographic approach to obverse and analyse the speech of all participants within an online transcultural fandom community called /r/ bangtan on Reddit. Moderators gatekeeping power is contributed by the hierarchical relationship within the community, all community members awareness and acknowledgment of their schema, their unlimited social capital resulting from their unbiasedness to the community and interpersonal skills, superior accumulated knowledge about the object of fandom, as well as linguistic, cultural, and geographic boundaries in the transcultural context. Finally, some possible recommendations are provided for moderators to manage their online fandom communities on hierarchical social media platforms, including knowledge accumulation about celebrities and related languages, interpersonal capability development, and unbiased treatments.
The Dilemma of Women Participating in the Discussion of Public Issues on Weibo: A Case Study of Sichuan Changing the Rule for Birth Registration
Authors: Jiang Yujing , Qi Yangyang , Xu Yishuixiu
Published: October 2023

Weibo, as a new channel for online political participation and a becoming important platform for the feminist movement, has become the most important Internet public sphere in China, and more and more women are participating in the discussion of public issues on Weibo. This research focuses on the dilemma of women participating in the discussion of public issues on Weibo through a case study of Sichuan changing the rule for birth registration. Based on the three characteristics of Weibo: freedom, immediacy, and interactivity, this study selects the discussion period of the night of the announcement that is worth studying, which was intense and the sample size was large. A total of 282 valid data from Weibo users and the observations on the discussion of the rule demonstrate that traditional moral values have a profound influence on women. Women still need to improve their subjective awareness and improve their participation and influence in the discussion of public affairs, while men need to increase their attention to the dilemma of women. Weibo platform must simultaneously reduce its restrictions on free speech. The government should spread education about gender equality and protect victims.
Psychology Behind Aggressive Language Used in Honor of Kings
Authors: Shou Sihan
Published: October 2023

Multiplayer Online Battle Arena (MOBA) on mobile phones is one of the most popular gaming styles in recent years. One of the representative games is Honor of Kings. People search for entertainment and emotional release in the game. This creates the problem of aggressive language use in Honor of Kings. This paper investigates the phenomenon of aggressive language in Honor of Kings and the psychology and reasons behind it. Analysis of existing literature and research on similar topics were used in this paper to examine the psychology and reasons. Factors like anonymity, competitiveness, and sexism were identified and analyzed in this paper as potential influencers of abusive language use in Honor of Kings. Based on this result, this paper provided several suggestions to help improve the gaming environment, including strengthening the reporting mechanism, strengthening the audit of the abusive language and increasing education and awareness of the use of abusive language.
The Impact of Petting and Building Relationships with Pets in Childhood on Future Personality Development
Authors: Shen Xinyuan
Published: October 2023

Relationships with pets for children are important in their stage of personality development. Interacting with pets for a long time will cause children, especially young children, to from an attachment to pets. This kind of attachment will lead to a change in childrens social development. Research has shown that by using Lexington Attachment to Pets Scale (LAPS) and other statistical analyses, small children are easier to form attachments, and girls are more emotionally connected with their pets than boys of all ages. Also, keeping pets is beneficial for childrens development of self-concept, prosocial tendency, and daily living ability, and they would be kinder when they grow up. It is recommended for most of the families to keep pets during childrens childhood, if possible. But the decision depends on the financial ability of a family, and parents opinionswhether it is suitable for their child/children to keep pets.
Study on Students English Learning Strategies Take the Students Majoring in Chinese Language and Literature as Examples
Authors: Fu Yijie
Published: October 2023

The research on foreign language learning strategies in academic circles mainly began around 1970. During this period, the focus of foreign language teaching in the world gradually changed from how to teach to how to learn. Therefore, it is necessary to study the use of learning strategies in different groups of students. This can be a reference for their future learning effect. This paper answers the question of whether and how to focus on the choice of six English learning strategies for some Chinese language and literature majors. 51 students participated in the study and answered a questionnaire with 61 questions. The questionnaire in this study has a reliability measurement of 0.981 and validity measurement of 0.614, which is a questionnaire that can extract data effectively. The data analysis shows that the frequency of the compensation strategy is higher than the other five types of strategies, which is followed by memory strategy. Metacognitive strategy is the third and cognitive strategy is the fourth. Affective strategy is behind on metacognitive strategy, and social strategy is the least.
A Review of Chinese Transfer on English Vocabulary Learning
Authors: Gu Xintong , Li Qiuning
Published: October 2023

There are various specific areas of research under the topic of second language acquisition. Among all of them, vocabulary is supposed to be the most basic and important one because people are not able to speak a language without acquiring a large amount of vocabulary. In addition, it is inevitable for second language learners to learn new vocabulary with the help of their mother tongue. In other words, learners tend to apply language transfer consciously or unconsciously. So, this paper will take Chinese as the first language and English as the second language to review and analyze the Chinese transfer on English vocabulary learning. The aim and meaning of this paper are to help Chinese learners to effectually acquire plenty of English vocabulary. According to the research results, the positive transfer mainly happens in the perspective of word formation, while the negative one takes place in word meanings, misuse of countable and uncountable nouns, literal translation of words and collocations. Suggestions will be given to teachers in order to better instruct students to overcome the negative transfer. For example, they can conduct the comparative analysis, emphasize the language input and choose the appropriate teaching language.
An Analysis of the Influencing Factors of Public Opinion Reversal -- Based on a Case Study of the Hu Xinyu Incident
Authors: Sun Brianna
Published: October 2023

With the rapid development of social media, netizens are easily guided by the different information online, which could lead to frequent public opinion reversal. This study focuses on the Hu Xinyu incident that happened on the Chinese internet between 2022 and 2023, which caused an intense discussion followed by several public opinion reversals. This paper provides a case study of the incident by dividing the process into four periods, looking at the specific comments, timeline, and reversals, then analyzing the influencing factors of public opinion reversal present in this incident. After analyzing the case, it is found that information type, intensity, time of release, and information leaders are all important factors in public opinion reversal. A long period of time slot with no information from the officials present would be the time when fake information is most intense, and a reversal is at the largest chance of happening. Based on that, this paper then gives a few suggestions. Authoritative media should keep a calm and timely manner when reporting. They should lead the audience on the right track and increase credibility. On the other hand, we media accounts should refrain from making definitive remarks on news events and assist authoritative media. Media users should look at a variety of information and not take sides easily online to avoid being guided by public opinion and avoid public opinion reversal in general.
Culture Shock of the Covid-19 on TikTok: Users Taste Shift for Video Content in China
Authors: Chen Xu
Published: October 2023

The Covid-19 pandemic has had a global impact and served as an economic and cultural shock. In 2022, Shanghai was in an entire lockdown for two months due to quarantine policies adopted by China to prevent the pandemic from spreading. During this period, social media became a crucial part of peoples lives, used for communication, entertainment, and receiving news. This article investigates the post-pandemic effect of Covid-19 on social media by conducting a study using customized surveys to examine users preference shift of video content on TikTok, Chinas most popular short-video social platform. The study found a correlation between TikTok users preference shift for short video content and the Covid-19 pandemic in China. The participants were divided into social groups based on age, gender, and occupation, but the study did not find any significant differences in their responses to this correlation. There were high shifts in taste for video content related to the Covid-19 pandemic, such as health news and indoor exercise. The study shows that shifts in the purpose of using social media are significant when experiencing a cultural shock. Users often respond to cultural shock by switching to certain types of video content. Future scholars studying media psychology and exploring the elements that shift consumers gratification and purposes of using social media can benefit from this article.
A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example
Authors: Shen Jiemiao
Published: October 2023

Since ancient times, each era has had its own unique standard of beauty. The standards of beauty in modern society are very different from those in ancient times. In modern society, thin is beautiful, and women wear clothes to highlight their figures. This may not be a personal standard of beauty, but it has spread throughout society and is respected by many people. BM is an Italian clothing brand that goes by the full name Brandy Melville and is known for having only one size. BM style is a clothing style based on the clothes produced by this brand, which rose in the 1980s. Taking the BM style as an example, this paper will explore the origin, characteristics, popular reasons, and existing disputes of the BM style to demonstrate the aesthetic standards of todays society. This kind of aesthetic standard first produces certain negative effects on the body. Women who dont fit this criterion will get there in unhealthy ways. Secondly, it also has an impact on womens psychology. If woman does not meet this standard, they will be discriminated against by the society, by man, even by other woman who fits that standard. These negative effects show how ridiculous this aesthetic is.