bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Technical Criteria, Economic Criteria dan Legalistic Criteria terhadap Perilaku Brand Switching Konsumen pada Pembelian Sepeda Motor Honda Vario di Pekalongan Lampung Timur
Authors: Sandi Canu Pratama , Rahayu Sri Retnaning
Published: December 2022

To survive in the competition for means of transportation, Honda companies always strive to provide the best quality and service to consumers, by providing products that are of good quality, always innovative, in accordance with the times, at affordable prices in order to build a deep emotional relationship between Honda products and consumer. It is important for Honda companies to understand between emotional branding and brand switching so that the company can create a product that suits consumer needs, especially motorbikes and can provide a high emotional feeling between consumers and products so that they do not brand switching to other brands. The purpose of this study was to find out if Technical Criteria, Economic Criteria and Legalistic Criteria effect simultanneously on Consumer Brand Switching Behavior in Purchasing a Honda Vario Motorcycle. In this study using primary data and secondary data, the research method used is judgment sampling which is one type of purposive sampling, where the researcher chooses a sample based on certain characteristics, namely Honda Vario motorcycle consumers in Pekalongan, East Lampung, with a total sample of 60 people. The data analysis technique used is validity test, reliability test, normality test, linearity test and homogeneity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that the technical criteria do not have a significant effect on consumer brand switching for Honda Vario motorcycle purchases, Economic criteria have a positive and significant effect on consumer brand switching for Honda Vario motorcycle purchases and Legalistic criteria have a positive and significant effect on brand switching consumers on the purchase of a Honda Vario motorcycle. From the F test, technical criteria, economic criteria and legalistic criteria together have a positive and significant effect on consumer brand switching for purchasing a Honda Vario motorcycle.
Pengaruh Risiko Pembelian dan Kepercayaan terhadap Keputusan Pembelian di E-Commerce Bukalapak (Studi Kasus pada Mahasiswa FEB UM Metro)
Authors: Fahmi Muhammad Yusron , Suwarto Suwarto
Published: December 2022

This research is motivated by the selection of purchases made online. The purpose of this study was to determine the effect of Risk Purchase and Trust on Purchasing Decisions.  In this study, data was collected through quantitative methods by distributing questionnaires to 60 respondents at FEB UM Metro. Then performed a quantitative analysis including validity and reliability tests as testing instrument requirements, normality testing as testing requirements analysis, simultaneous t test and significance test (f test) as hypothesis testing, multiple linear regression analysis as a test of equality and coefficient of determination (R2) and statistical hypothesis test.  Based on the results of research using multiple linear regression analysis and t test, the results of the research on risk purchase partially t have an effect on purchasing decisions. The results of this study indicate that the risk purchase variable has a positive and significant effect on purchase decision. The results of this study indicate that the Trust of has a positive and significant effect on purchase decision.
Pengaruh Perilaku Konsumen dan Desain Produk terhadap Keputusan Pembelian Produk Imitasi Jenis Fashion (Sepatu Vans) di Kalangan Mahasiswa FEB Universitas Muhammadiyah Metro
Authors: Marhaban Irfan , Suryadi Suryadi
Published: December 2022

Along with the rapid economic development, the various needs for a type of product are increasing and varying in the market. Consumers will judge every side of the product that is needed. One of the product categories currently circulating in the student environment is a fashion imitation product. The types of fashion products that are often used to support everyday appearances and don't forget to use them by students are the Vans brand shoes.Researchers use this type of quantitative research or verification research. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 100 people. The data collection technique used a questionnaire with a Likert scaleThe results showed that: (1) there was a positive influence on consumer behavior on purchasing decisions for imitation products, vans shoe fashion (2) there was a positive effect on product design on purchasing decisions for vans shoe fashion imitation products (3) there was an influence on consumer behavior and product design. , jointly on the purchasing decision.
Pengaruh Bukti Fisik, Kehandalan dan Jaminan terhadap Kepuasan Konsumen dalam Penggunaan Digital Payment Dana pada Mahasiswa FEB UM Metro
Authors: Yusman Al'Rafi Fulqi , Yateno Yateno
Published: December 2022

The development of information and communication technology makes all human activities easier, both in the economic and social The survey method was chosen as the primary data source. The survey method focuses on collecting data on respondents who have certain information, allowing researchers to solve problems. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 75 people. The results showed that : there is a positive and significant influence between physical evidence on customer satisfaction in the use of funds in the February metro, there is a positive and significant influence between reliability on customer satisfaction in the use of funds in the Metro Metro, there is a positive and significant influence between guarantees on customer satisfaction in the use of funds in the Metro Metro, and there is a positive and significant influence between (physical evidence, reliability and assurance) simultaneously on customer satisfaction in the use of funds in the metro February.
Pengaruh Kinerja Keuangan terhadap Harga Saham Perusahaan Jasa Pertambangan dan Pertambangan di Bursa Efek Indonesia (BEI)
Authors: Rahmalia Bella Gita , Siswoyo Slamet Tedy
Published: December 2022

This study aims to see the effect of financial performance on stock prices. The financial ratios used in this study are Return on Equity, Earning Per Share, Net Profit Margin. The research design used in this research is quantitative. The object of this research is mining and mining service companies listed on the Indonesia Stock Exchange in 2018-2020. The population in this study were 49 companies officially listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling. In order to obtain a sample of 21 companies that meet the required sample needs. Based on the research results, it shows that the variable Return on Equity (ROE) has no significant effect on stock prices, Earning Per Share (EPS) has a significant effect on stock prices, Net Profit Margin (NPM) has no significant effect on stock prices. Meanwhile, Return on Equity (ROE), Earning Per Share (EPS) and Net Profit Margin (NPM) together (simultaneously) have a significant effect on stock prices.
Pengaruh Kepercayaan, Pengalaman Berbelanja, Penilaian Konsumen dan Kemudahan Penggunaan Aplikasi Belanja Online Lazada terhadap Keputusan Pembelian pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2017 Universitas Muhammadiyah Metro
Authors: Larassati Anindia , Siswoyo Slamet Tedy
Published: December 2022

This study aims to analyze the effect of trust, shopping experience, consumer assessment, and the ease of use of the Lazada online shopping application on purchasing decisions. This type of research is a quantitative study with a population of 225 students using the Lazada application, only 145 samples were used according to predetermined criteria. The data used is secondary data distribution of questionnaires in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis is multiple linear regression analysis and is tested using the statistical packages for the social science (SPSS) program version 20. Based on the results of statistical tests, it shows that Trust, Shopping Experience, Consumer Assessment, and Ease of Use of the Lazada Online Shopping Application have a positive and significant effect on Purchasing Decisions.
Pengaruh Gaya Kepemimpinan Dan Produktifitas Kerja Terhadap Kinerja Pegawai Pada Kantor Rumah Tahanan Negara Kelas IIB Sukadana Kabupaten Lampung Timur
Authors: Sobirin Sobirin , Ratmono Ratmono
Published: December 2022

This study aims partially to determine 1) whether leadership style effects employeeperformance, 2) whether productivity effects employee performance, 3) simultaneouslywhether leadership style and work productivity affect employee performance.This type of quantitative research. With the sampling technique used, namely accidentalsampling, which means the technique of determining the sample by chance, namely theemployees of the Sukadana class IIB Prison and the sample in this study was 48employees, while the data collection techniques used were questionnaires, validity tests,normality tests, and tests. linearity, and multiple linear regression with drawing conclusionsthrough the partial t test and F simultaneous test.The conclusion of this research is that partially leadership style has no influence onemployee performance so it is necessary to re-evaluate the leadership style so that it iscarried out properly and optimally, and work productivity has shown good results inimproving employee performance, while simultaneously leadership style and workproductivity have good influence in order to improve employee performance.
Pengaruh Adverting, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Produk Merek Make Over (Studi Pada Mahasiswa FEB UM Metro)
Authors: Dewi Gendhis Haningkas Tinika , Fitriani Fitriani
Published: December 2022

Make Over is a cosmetic brand released by PT. Paragon Technology and Innovation, which created a cosmetic brand that is well-known in Indonesia for being halal, as quoted from IDNTimes. Make Over products, which initially were only known for a few products, did advertising and increased brand awareness in consumer purchasing decisions, making people aware and knowing that Make Over products vary. After the increase in sales of Make Over products, it is necessary to make consumers believe that Make Over products are good and not dangerous, when consumers believe, consumers will repurchase the product. The  purpose  of  this  study  was  to  determine  the  significant  influence  of Advertising, Brand Awareness and Brand Trust on the Purchase Decision of Make Over Brand Products. In this study using primary data and secondary data, the  research  method  used  accidental  sampling  is  a  sampling  technique  by chance, namely respondents who accidentally meet the researcher and can be used as samples if the person is suitable as a data source, namely students of FEB Muhammadiyah Metro University, with a sample size of 70 people. The data analysis technique used is validity test, reliability test, normality test and linearity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that advertising has a positive and significant effect on the decision to buy a make over brand product, brand awareness has a positive and significant effect on the decision to buy a make over brand product and brand trust has no significant effect on the decision to buy a make over brand product From the F Advertising test, Brand Awareness and Brand Trust together have a positive and significant effect on the Purchase Decision for Brand Make Over Products.

 

Keywords-   Advertising,   Brand   Awareness,   Brand   Trust   and   Purchasing

Decisions
Pengaruh Komunikasi, Lingkungan Kerja, Dan Kedisiplinan Terhadap Kinerja Karyawan (Studi kasus UMKM Arumanis Haji Ardi Berbah)
Authors: Rahmawati Novia Anggita
Published: December 2022

This study aims to test whether communication, work environment, and discipline have a positive and significant effect on employee performance, as well as to test whether communication, work environment, and discipline variables can improve employee performance. With sampling using a non-probability sampling method using random incidental techniques from employees who work at UMKM Arumanis Haji Ardi. The population in this study amounted to 80 employees. The sample was calculated using the Slovin formula to get the result of 60 as a sample. The results of the communication variable t-count 1.418 have a significant effect, the work environment variable t-count 2.121 has a significant effect and the discipline variable t-count is 2.850 has a significant effect. So it can be concluded that of the three independent variables the results of the f test (simultaneous) show that the variables of communication, work environment, and discipline together have an effect on the performance of employees of UMKM Arumanis Haji Ardi.

Keywords: Communication, Work Environment, Discipline, Employee Performance
Pengaruh Likwiditas, Laverage, Operating Capasity Dan Sales Grouth Terhadap Financial Distresi Studi Kasus Perusahaan Property dan Real Estate yang Terdaftar di BEI Tahun 2015-2019
Authors: Setyawati Linna
Published: December 2022

ABSTRAK

            Penelitian ini bertujuan untuk meneliti atau menguji  pengaruh rasio likuiditas, leverage, operating capacity, dan sales growth terhadap financial distress. Penelitian ini menggunakan sampel perusahaan real eatate dan property yang terdaftar di BEI periode 2015-2019. Jumlah sampel ada 48 yang ditentukan dengan metode purposive sampling. Pengumpulan data dilakukan dengan teknik dokumentasi melalui BEI dan situs resmi perusahaan. Teknik analisis yang digunakan yaitu regresi logistik berganda. Hasil dari penelitian ini adalah likuiditas, leverage dan  sales growth  tidak berpengaruh terhadap financial distress, sedangkan pada variabel operating capacity berpengaruh kearah positif terhadap kemungkinan terjadinya financial distress.

Kata kunci: likuiditas, leverage, operating capacity, sales growth, financial distress

 

Abstract

            This study aims to examine or examine the effect of liquidity ratios, leverage, operating capacity, and sales growth on financial distress. This study uses a sample of real eatate and property companies listed on the IDX for the 2015-2019 period. The number of samples were 48 which were determined by purposive sampling method. Data collection was carried out using documentation techniques through the IDX and the company's official website. The analysis technique used is multiple logistic regression. The results of this study are liquidity, leverage and sales growth have no effect on financial distress, while the variable operating capacity has a positive effect on the possibility of financial distress.

Keywords: likuiditas, leverage, operating capacity, sales growth, financial distress
Pengaruh Pelatihan, Motivasi, Keahlian, Dan Disiplin Kerja, Terhadap Kinerja Karyawan Studi Pada PT. PLN (Persero) UP3 Metro
Authors: Lestiana Reva Diah , Suryadi Suryadi
Published: December 2022

Diah, Reva. 2021. Influence of Training, Motivation, Expertise, and Work Discipline  on Employee Performance at PT. PLN (Persero) UP3 Metro. Undergraduate Thesis. Management Study Program, Faculty of Economics and Business. Muhammadiyah University of Metro. Supervisor (1) H. Suryadi, S.E., M.M. (2) Nina Lelawati, S.E.,M.M.

 

Keywords : Influence of Training, Motivation, Expertise, Work discipline, Employee Performance.

 

This study aims to analyze Influence of Training, Motivation, Expertise, and Work Discipline  on Employee Performance. This type of research is a quantitative study with a population of 159 employees registered at PT. PLN (Persero) UP3 Metro, only 114 samples were used in which were in accordance with predetermined criteria. The data used are secondary data distribution questionnaire in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis is the multiple linier regression analysis test and tested using the statistical package for the social science (SPSS) version 21 program.

 

The results of statistical tests show that Influence of Training, Motivation, Expertise, and Work Discipline on Employee Performance.

Reva Diah. 2021. Pengaruh Pelatihan, Motivasi, Keahlian dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT. PLN (Persero) UP3 Metro. Skripsi. Program Studi Manajemen, Fakultas Ekonomi dan Bisnis. Universitas Muhammadiyah Metro. Pembimbing (1) H. Suryadi, S.E., M.M. (2) Nina Lelawati, S.E., M.M.

Kata kunci : Pelatihan, Motivasi, Keahlian, Disiplin Kerja, Kinerja Karyawan.

Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan, motivasi, keahlian dan disiplin kerja terhadap kinerja karyawan. Jenis penelitian merupakan penelitian kuantitatif dengan populasi 159 karyawan yang terdaftar di PT. PLN (Persero) UP3 Metro, hanya 114 sampel yang digunakan yang sesuai dengan kriteria yang telah ditentukan. Data yang digunakan adalah data sekunder pembagian kuesioner berupa daftar pertanyaan-pertanyaan dengan beberapa alternatif jawaban bagi responden. Uji statistik yang digunakan untuk menguji hipotesis adalah uji analisis regresi linier berganda dan di uji menggunakan program statistica packages for the social science (SPSS) versi 21.

Berdasarkan hasil uji statistik menunjukkan bahwa pelatihan, motivasi, keahlian dan disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
Pengaruh Promosi Konsumen Dan Media Sosial Instagram Terhadap Omset Penjualan
Authors: Sari Widi Yana , Rahayu Sri Ratnaning
Published: December 2022

Yana Sari, Widi. 2021. The influence of Consumer Promotion and Instagram Social Media On sales Total in Sikok Lampung Eatery. Management Study Program, Economicis and Businees Faculty, Muhammadiyah University of Metro. Advisor (I) Ery Baskoro, S.E.,M.M. Advisor (II) Sri Retnaning Rahayu, S.E.,M.M.

 

This study aimed to determine the effect of cosumer promotion, instagram media on sales total (omzet) of sikok lampung eatery.

This reseach was conducted on consumers of sikok lampung eatery in 2021. By distributing questionnarires in the from of questions about consumer promotion and social media instagram. Then processed using SPSS 23 with the classical assumption test approach with the methods of normality, linearity, homogeneity.

This research used quantitative methods with multiple linear regression analysis tools, T test, F test, determination to determine the effect of consumer promotion and social media instagram on the sales total of sikok lampung eatery.

The results showed that simultaneously consumer promotion and social media instagram on sales turnover. Research partially showed that consumer promotion had a positive and insignificant effect on sales total.

 

Keywords: Consumer Promotion, Instagram Social Media, Sales Total
Analisis Rasio Profitabilitas Untuk Menilai Kinerja Keuangan (Studi Kasus Pada Perusahaan Kosmetik Yang Terdaftar Di Bursa Efek Indonesia Tahun 2016-2019)
Authors: Astuti Yuni Tri , Febriyanto Febriyanto
Published: December 2022

The assessment of financial performance can be done by management by analyzing the financial statement. The financial statements which has been is the balance sheet and profit and loss statement in 2016 until 2019. One analysis that can be used to determine the company's financial condition is financial ratio analysis. The purpose of this study was to determine how the financial performance of the cosmetics sub-sector in terms of profitability ratios based on the company's financial statements. The data analysis method used is descriptive analysis. Research data and information were obtained from the Indonesia Stock Exchange. From the calculation of the average profitability ratio on the net profit margin, the condition of the company's financial performance is not good and the return on assets, return on equity shows that the condition of the company is in good condition. From the results of the financial ratio analysis, it can be seen that PT Unilever Tbk has a better financial performance compared to the other three cosmetic companies.
Pengaruh Manajemen Laba Terhadap Kinerja Keuangan pada perusahaan sub sektor industry and beverage yang terdaftar di bursa efek Indonesia (BEI)
Authors: Jamilah Jamilah , Mazni Afdal
Published: December 2022

The purpose ofthis study was to determine the effectofearnings

managementonfinancialperformanceinthefoodandbeverageindustry

sub-sectorcompaniesin2017-2019.Samplinginthisstudyusedapurposive

sampling technique in which the researchergave certain criteria,and

samplesthatmatchedthecriteriaamountedto15samplesandwillbe

testedusingSPSS24.0.

Thetypeofresearchusedisquantitativeresearchwiththeaim of

determiningtheeffectbetweenvariablesinapopulationdeterminedthrough

scientificcalculationsderivedfrom thecalculationofaccrualvalues,total

accruals,nondiscretionary.TocalculateprofitorROAbyfindingthevalueof

netincomeaftertaxwhichwillbedividedbytotalassets/assets.

Theresultsofthisstudyindicatethatearningsmanagementhasa

significanteffectonreturnonassets.Itcanbeseenfromthetcountvalueof

2.436andttable2.179,whichmeansthattcountisgreaterthanttable.Soit

canbeexplainedthatprofitmanagementinthefoodandbeverageindustry

sub-sectorcompanieslistedontheIDXin2017-2019hasasignificanteffect

onfinancialperformance.Whereearningsmanagementdescribestheeffect

oreffectofcashincomeandexpenditurestoensurethatthebusiness

generatesnetoperatingincome.

Keywords:EarningsManagement,FinancialPerformance,ReturnOnAssets (ROA)
Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Jasa Lembaga Kursus Dan Pelatihan Via Course Kota Metro
Authors: Ritalia Ritalia , Suwarto Suwart
Published: December 2022

Penelitian ini bertujuan untuk mengetahui Tingkat Kepuasan Konsumen Terhadap Kualitas Jasa Lembaga Kursus dan Pelatihan Via Course Kota Metro. Data diperoleh dari observasi dan kuesioner yang diberikan kepada 60 sampel. Analisa data penelitian ini dilakukan dengan menggunakan analisis kuantitatif. Teknik analisis yang dipergunakan adalah analisis Regresi Linier Berganda. Hasil analisis kemudian di analisis dengan pengujian instrumen serta uji hipotesis. Data  Hasil penelitian ini menunjukkan bahwa analisis kualitas pelayanan  terhadap kepuasan konsumen di Lembaga Kursus dan Pelatihan Via Course Kota Metro dapat disimpulkan kualitas pelayanan berpengaruh terhadap kepuasan konsumen di Lembaga Kursus dan Pelatihan Via Course Kota Metro.
Pengaruh Trust Dan Communication Terhadap Customer Retention Pada Adikuasa Photography Di Taman Cari Purbolinggo Lampung Timur
Authors: Refiana Eva , Japlani Ardiansyah
Published: December 2022

Each company certainly has its own strategy in attracting customers and keeping customers from moving to competing companies. The problem in Adikuasa Photography is that the number of subscribers tends to decrease. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. The objects in this study are trust, communication and customer retention. The study population and sample were 93 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed that partial trust and communication have a significant effect on customer retention. Simultaneously it also shows that trust and communication together have a significant effect on customer retention. Based on the number of coefficients and the value of tcount, it can be seen that the factors that most influence on customer retention is communication.
Pengaruh Kecerdasan Emosional, Kompensasi, Kepercayaan Diri, Dan Pengalaman Kerja Terhadap Semangat Kerja Karyawan
Authors: Meylinda Meylinda , Suryadi Suryadi
Published: December 2022

Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional, kompensasi, kepercayaan diri, pengalaman kerja terhadap semangat kerja karyawan. Desain penelitian yang digunakan dalam penelitian ini mengunakan penelitian kuantitatif. Obyek penelitian ini adalah karyawan pada Dealer Honda Metro.. Lokasi di Iringmulyo, Kecamatan Metro Timur. Kota Metro, Lampung. Teknik yang digunakan dalam pengambilan sampel yaitu rumus slovin. Sehingga diperoleh sampel sebanyak 36 sampel yang dibutuhkan. Berdasarkan hasil penelitian menunjukkan bahwa variabel kecerdasan emosional berpengaruh signifikan terhadap semangat kerja karyawan, kompensasi berpengaruh signifikan terhadap semangat kerja karyawan, kepercayaan diri berpengaruh signifikan terhadap harga saham, dan pengalaman kerja berpengaruh signifikan terhadap harga saham. Sedangkan kecedasan emosional, kompensasi, kepercayaan diri, dan pengalaman kerja secara bersama-sama (silmutan) berpengaruh signifikan terhadap semangat kerja karyawan.

This study aims to determine the effect of emotional intelligence, compensation, self-confidence, work experience on employee morale. The research design used in this study uses quantitative research. The object of this research is the employees of the Honda Metro Dealer. The location is in Iringmulyo, East Metro District. Metro City, Lampung. The technique used in sampling is the Slovin formula. In order to obtain a sample of 36 samples needed. Based on the results of the study, it shows that the emotional intelligence variable has a significant effect on employee morale, compensation has a significant effect on employee morale, self-confidence has a significant effect on stock prices, and work experience has a significant effect on stock prices. Meanwhile, emotional intelligence, compensation, self-confidence, and work experience together (silmutan) have a significant effect on employee morale.
Evaluasi Pengelolaan Dana Desa Didesa Banjarrejo Kecamatan Batanghari Kabupateng Lampung Timur
Authors: Gumpita Bagaswara , Suhada Bambang
Published: December 2022

Bagaswara Gumpita. 2021. Evaluation of Village Fund Management in Banjarrejo Village, Batanghari District. Thesis. Management Study Program, Faculty of Economics and Business. Muhammadiyah Metro University. Advisors (1) Dr. Bambang Suhada, S.E., M.Si (2) Ardiansyah Japlani, S.E., M.BA., AWM ..The study was conducted to analyze financial ratios in order to assess village government performance through village income and expenditure budget for 2019 and 2020. The financial ratios used in this study are 3 namely the ratio of independence, efficiency ratio, and effectiveness ratio. This research is quantitative descriptive. Object of research is Banjarrejo Village, Batanghari Regency. The research was conducted using data from village income and expenditure budget 2019 and 2020. The results show that the performance of the Banjarrejo Village Government from this aspect independence is still so low. whereas from the effectiveness of the performance in 2019 and 2020 it has been very effective as well as the efficiency aspect which is considered to be still less efficient in 2019 and 2020.Keywords: Village Government, Village Financial Independence, Effectiveness and Efficiency
Pengaruh Persepsi Teknologi dan Persepsi Risiko Terhadap Kepercayaan Pengguna M-banking BRI Konvensional (Studi Pada Mahasiswa FEB UM Metro)
Authors: Sani Elvara Ich , Ratmono Ratmono
Published: December 2022

This study aims to determine the effect of technology perceptions and risk perceptions on the trust of M-Banking users. This type of research is quantitative research with the data used is field data (field research). Data collection was obtained from the results of questionnaires to 85 students of the Department of Management, Faculty of Economics and Business, UM Metro, which were taken using the formula from Slovin. Research data analysis was carried out using quantitative data analysis by testing instrument requirements, requirements analysis and hypotheses.

               The results showed that the technology perception variable obtained a t-count value of 1.428 <t-table (0.165) and a significance value of 0.006 <0.05, then H1 was accepted, which means technology perception had a greater and more significant effect on user trust, while the risk perception variable obtained t-value of 1.328 <t-table (0.165) and a significance value of 0.009 <0.05, then H2 is accepted, which means that risk perception has a significant effect on user trust. So that technology perceptions and risk perceptions have a simultaneous effect on trust in the use of m-banking

 

Keywords: Perception of Technology, Perception of Risk, User Trust.
Peranan Badan Usaha Milik Desa Sebagai Upaya Meningkatkan Pendapatan Asli Desa (Studi Kasus Bumdes Bumi Raharjo Kecamatan Bumi Ratu Nuban Lampung Tengah
Authors: Amelia Aninda , Yateno Yateno
Published: December 2022

ABSTRACT

This research was used to determine the role of Village Owned Enterprises as an effort to increase village original income at Bumi Raharjo Village Owned Enterprises, Bumi Ratu Nuban District, Central Lampung. Village owned enterprises (BUMDES) are village business institutions managed by the community and village government in an effort to strengthen the village economy and are formed based on the needs and potential of the village. BUMDES is a pillar of economic activity in the village that functions as a social institution (social institution) and commercial (commercial institution). The type of research used is quantitative research with a comparative research approach with paired sample t-test which aims to determine the role of Village Owned Enterprises in efforts to increase village original income before and after the existence of BUMDES.

After conducting the research, it shows that Village Owned Enterprises as an effort to increase village original income at Bumi Raharjo Village Owned Enterprises, Bumi Ratu Nuban District, Central Lampung, play a role in efforts to increase village original income. One new approach that is expected to be able to stimulate and move the economy in rural areas is through the establishment of Village Owned Enterprises (BUMDES) which are fully managed by village communities. This economic institution must be based on the desire of the village community, which departs from the potential that is managed properly in order to increase Village Original Income (PADES).

Keywords: Village Owned Enterprises (BUMDES), Role of BUMDES, Efforts to Increase Village Original Income (PADES).
Analisis Faktor Penyebab Pembiayaan Bermasalah Pada Koperasi Syariah Al Amin Berkah Sejahtera Kantor Pusat Lampung Tengah
Authors: Nugraha Yoga Dwi , Suwarto Suwarto
Published: December 2022

ABSTRAK

Nugraha, Yoga Dwi. 2021. ”Analisis Faktor Penyebab Pembiayaan Bermasalah    Pada Koperasi Syariah Al Amin Berkah Sejahtera Kantor Pusat Lampung Tengah”. Skripsi, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro. Pembimbing (1) H. Suwarto, S.E.,M.M. Pembimbing (2) Yateno, S.E.,M.M.

 

Koperasi Syariah Al Amin Berkah Sejahtera merupakan koperasi Syariah yang mempunyai tujuan yaitu memberikan pelayanan simpan pinjam dan pembiayaan kepada anggota pemilik usaha mikro kecil dan menengah, dalam praktiknya pembiayaan yang disalurkan setiap tahunnya terus mengalami peningkatan akan tetapi hal tersebut dibarengi dengan terus meningkatnya pembiayaan bermasalah setiap tahunnya. 

Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh factor internal dan factor eksternal terhadap pembiayaan bermasalah pada Koperasi Syariah Al Amin Berkah Sejahtera. Dalam penelitian ini alat Analisa yang digunakan adalah analisis regresi linier berganda.

Dari hasil penelitian menunjukkan Penyebab pembiayaan bermasalah pada koperasi Syariah Al Amin yaitu factor internal dan factor eksternal secara Bersama-sama memiliki pengaruh positif dan signifikan terhadap pembiayaan bermasalah yaitu sebesar 63,5%.Hasil dari penelitian ini adalah 1). Variable factor internal berpengaruh positif dan signifikan terhadap pembiayaan bermasalah pada koperasi Syariah Al Amin. 2). Variable factor eksternal berpengaruh positif dan signifikan terhadap pembiayaan bermasalah pada koperasi Syariah Al Amin. 3). Variable factor internal dan factor eksternal menunjukkan bahwa semua variable berpengaruh positif secara Bersama-sama dan signifikan terhadap pembiayaan bermasalah pada koperasi Syariah Al Amin. 

Kata Kunci : Faktor Internal, Faktor Eksternal, Pembiayaan Bermasalah
Pengaruh Implementasi Marketing Mix Terhadap Keputusan Pembelian Pada Supermarket Tokomu Kotagajah
Authors: Muslikah Putri , Dupri Muhammad Demsi
Published: December 2022

This study aims to determine the effect of the implementation of the marketing mix on purchasing decisions at the TOKOMU Supermarket in Gajah City. This type of research is an explanatory research that explains the causal relationship (cause and effect) between the variables that affect the hypothesis. This study discusses the influence of the marketing mix on purchasing decisions consisting of product, price, promotion, and place variables. Data obtained from observations and questionnaires given to 60 respondents.

               The analytical technique used is the Instrument Requirements Test, Classical Assumption Test and Hypothesis Testing. The results of this study indicate that product, price, promotion, and place variables have a positive and significant influence on purchasing decisions.

 

Keywords: Product, Price, Promotion, Place, Purchase Decision.
Pengaruh Produk, Orientasi Pasar, Orientasi Kewirausahaan, Dan Strategi Pemasaran Terhadap Kinerja Pemasaran Pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro
Authors: Sulistiyawati Ni Wayan Yani , Fitriani Fitriani
Published: December 2022

Penelitian ini bertujuan untuk mengetahui pengaruh antara produk, orientasi pasar, orientasi kewirausahaan, dan strategi pemasaran secara simultan terhadap kinerja pemasaran pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro. Penelitian ini menggunakan sampel sebanyak 55 responden dari populasi sebanyak 120 orang pelanggan.Metode penelitian yang digunakan yaitu kuantitatif dengan teknik analisis data menggunaka uji regresi linear berganda, uji hipotesis dan uji koefisien determinasi dengan bantuan SPSS.Berdasarkan hasil penelitian yang telah dilakukan, maka dapat disimpulkan bahwa produk, orientasi pasar, orientasi kewirausahaan, dan strategi pemasaran secara simultan berpengaruh positif dan signifikan terhadap kinerja pemasaran pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro.

Kata Kunci: Produk, Orientasi Pasar, Orientasi Kewirausahaan, strategi pemasaran    Kinerja Pemasaran

 

This study aims to determine the effect of product, market orientation, entrepreneurial orientation, and marketing strategy simultaneously on marketing performance at UMKM Mie Putih Cap Monas Lancar in Metro City. This study used a sample of 55 respondents from a population of 120 customers. The research method used is quantitative with data analysis techniques using multiple linear regression test, hypothesis testing and testing the coefficient of determination with the help of SPSS. Based on the results of the research that has been carried out, it can be concluded that product, market orientation, entrepreneurial orientation, and marketing strategy simultaneously have a positive and significant effect on marketing performance at UMKM Putih Cap Monas Lancar in Metro City.

Keywords: Product, Market Orientation, Entrepreneurship Orientation, marketing strategy Marketing Performance
Analisis Kepuasan Kerja Karyawan Dengan Metode IPA (Importance Performance Analysis) Pada Hotel Familie 2 Kota Metro
Authors: Ambawani Sasi , Febriyanto Febriyanto
Published: December 2022

This study aims to determine the level of employee job satisfaction with the IPA (Importance Performance Analysis) method at Hotel Familie 2 Metro City. The type of research used by the author is descriptive quantitative research. The data were obtained from the results of observations, documentation and questionnaire results to 31 respondents from Hotel Familie 2 employees. Data analysis was carried out using Importance Performance Analysis (IPA) techniques. The essence of this concept is the level of importance (expectation) is measured in relation to what the company should do in order to produce products and services that meet expectations. The results showed that the value of employee job satisfaction on the employee satisfaction index was 0.7625 in the range of 51% - 80%. So it can be said that in general the employee satisfaction index at Hotel Familie 2 for the attributes tested is quite satisfied. The aspect that has the greatest contribution in shaping employee job satisfaction at Hotel Familie 2 is Leadership which has an index value of 0.9058 or 90.58 % .
Peran Kinerja Dinas Perdagangan Kota Metro Dalam Rangka Mewujudkan Program Penguatan Pasar Di Bidang Industri Kecil Dan Menengah
Authors: Nasikah Durotun , Yuliyanto Irwan
Published: December 2022

ABSTRAK

 

Penelitian ini bertujuan untuk mengetahui pengaruh Efektivitas, Responsivitas, Akuntabilitas, dan Produktivitas terhadap program penguatan pasar di Dinas Perdagangan Kota Metro. Populasi dalam penelitian ini 40 orang, sehingga didapatkan 36 sampel responden. Jenis penelitian ini adalah kuantitatif data diperoleh dari hasil kuisioner yang dibagikan kepada 36 responden yaitu para pedagang Pasar Tejo Agung. Teknik analisis data yang digunakan adalah pengujian persyaratan instrumen, pengujian persyaratan analisis dan pengujian hipotesis. Berdasarkan hasil penelitian ini menunjukkan bahwa efektivitas berpengaruh terhadap program penguatan pasar, responsivitas berpengaruh terhadap program penguatan pasar, akuntabilitas berpengaruh terhadap program penguatan pasar, dan produktivitas berpengaruh terhadap program penguatan pasar.

 

Kata Kunci : Efektivitas, Responsivitas, Akuntabilitas, Produktivitas, Program Penguatan Pasar

 

ABSTRACT

Irwan Yuliyanto. 2021. Performance Role Of The Metro City Trade Office (Disdag) In Order To Realize The Strengthening Program Market In Small And Medium Industry. Management Program of Faculty of Economics and Business, Muhammadiyah Metro University.Supervisor (I) Dr. H. Febriyanto, S. E., M.M. Supervisor (II) Suwarto, S. E., M.M.

This study aims to determine the effect of Effectiveness, Responsiveness, Accountability, and Productivity on market strengthening programs at the Metro City Trade Office. The population in this study was 40 people, so that 36 samples of respondents were obtained. This type of research is quantitative data obtained from the results of questionnaires distributed to 36 respondents, namely the traders of market Tejo Agung. The data analysis technique used is testing instrument requirements, testing requirements analysis and testing hypotheses. Based on the results of this study, it shows that effectiveness affects the market strengthening program, responsiveness affects the market strengthening program, accountability affects the market strengthening program, and productivity affects the market strengthening programs.

 

Keywords : Effectiveness, Responsiveness, Accountability, and Productivity, market strengthening programs.
Peran Motivasi Intrinsik, Kompensasi Dan Pengembangan Karir Terhadap Komitmen Afektif (Studi Pada Kantor Pusat Waroeng Spesial Sambal Yogyakarta)
Authors: Ahdat Baharudin Syafril
Published: December 2022

This study aims to determine (1) the role of intrinsic motivation on affective commitment, (2) the role of compensation for affective commitment, (3) the role of career development on affective commitment, and (4) the role of intrinsic motivation, compensation and career development together towards Affective Commitment.

The research used is quantitative research. This research was conducted at the Head Office of Waroeng Spesial Sambal “SS”. The number of employees who are in the Waroeng SS Head Office is 100 employees, in calculating the number of respondents in this study using the Slovin formula which produces 80 respondents. The data collection method used a questionnaire and is homogeneous or free. This research uses data quality test, classic assumption test (normality test, heteroscedasticity test and multicollinearity test), multiple linear regression analysis and hypothesis testing.

The results of this study indicate that the intrinsic motivation variable has a positive and significant role to the affective commitment variable. The Compensation Variable has a positive and significant role on the Affective Commitment Variable. Career Development Variable does not play a role in the Affective Commitment Variable. Intrinsic Motivation, Compensation and Career Development variables together or simultaneously affect the Affective Commitment Variable.

 

Keywords: Affective Commitment, Intrinsic Motivation, Compensation, Career Development.
Pengaruh Kualitas Produk Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Home Industry Tempe Di Desa Putra Buyut Gunung Sugih Lampung Tengah
Authors: Fernanda Yuda , Suharto Suharto
Published: December 2022

ABSTRAK

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan terhadap kepuasan konsumen. Dalam penelitian ini menggunakan data primer yang dikumpulkan dengan metode explanatory survey dan teknik pengambilan sampel berupa accidental sampling terhadap 80 orang responden menggunakan kuesioner dengan skala likert. Pengujian persyaratan instrumen yang digunakan meliputi uji validitas dan uji reliabilitas. Uji normalitas, uji homogenitas, uji linieritas dan keberartian regresi sebagai pengujian persyaratan analisis SEM (Structural Equation Modeling), dan teknik analisis data yang digunakan adalah analisis SEM (Structural Equation Modeling).

Berdasarkan hasil penelitian dengan menggunakan analisis SEM (Structural Equation Modeling) diperoleh kualitas produk berpengaruh terhadap kualitas pelayanan, kualitas produk berpengaruh terhadap kepuasan konsumen, dan kualitas pelayanan berpengaruh terhadap kepuasan konsumen.

Kata kunci :Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen.

 

ABSTRACT

Yuda Fernanda. 2021. “The Influence Of Product Quality Service Quality On Consumer Satisfaction at Home IndustryTempe Putra Buyut Gunung Sugih Lampung Tengah for Management Study Program, Faculty of Economics and Business, Muhammadiyah Metro University. Supervisor (I) Dr. Suharto, S. E., M.M. Supervisor (II) Fitriani S. E., M.M.

This study aims to analyze the effect of product quality service quality on costumer satisfaction. In this study using primary data collected by explanatory survey methods and sampling techniques in the form of accidental sampling of 80 respondents using a questionnaire with a Likert scale. Testing the instrument requirements used include validity and reliability testing. Normality test, homogeneity test, linearity test and significance of regression as testing requirements for SEM (Structural Equation Modeling) analysis, and data analysis techniques used are SEM (Structural Equation Modeling) analysis.

Based on research results using SEM (Structural Equation Modeling) analysis, product quality haan effect on service quality. Product quality affects customer satisfaction, and service quality affects customer satisfaction.

Keywords: Product Quality, Service Quality, Customer satisfaction
Pengaruh Kualitas Produk, Promosi, Dan Saluran Distribusi Terhadap Keputusan Pembelian Konsumen (Studi Pada Pabrik Keripik Pisang “Metro Snack” Kota Metro)
Authors: Imron Muhammad Ali , Suwarto Suwarto
Published: December 2022

THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND DISTRIBUTION CHANNELS ON CONSUMER PURCHASE

DECISIONS (STUDY ON BANANA CRIPS FACTORY

“METRO SNACK” METRO CITY)”

By:

Muhammad Ali Imron

NPM.16610189

ABSTRACT

Muhammad Ali Imron Influence of Product Quality, Promotion, and Distribution Channels on Consumer Purchase Decisions (Study on Banana Chips Factory "Metro Snack" Metro City)" Supervisor (1) H. Suwarto, S.E M.M (2) Nina lelawati, S.E., M.M

Indonesia's large population is a very potential market for companies that market their products. Foreign and domestic companies are trying to establish businesses and create types of products that will be favored by consumers in Indonesia. The number of these companies creates a tight business competition

This study aims to determine 1) To find out whether product quality has an effect on purchasing decisions. 2) To find out whether there is a promotion effect on purchasing decisions. 3) To find out whether there is an influence of distribution channels on purchasing decisions. 4) To find out whether product quality, promotion and distribution channels affect purchasing decisions. This study uses a quantitative approach. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population was the consumers of the Mama Alya restaurant. The sampling technique used was accidental sampling with a total sample of 75 people. Data collection techniques using a questionnaire with a Likert scale.

The results showed that 1) there was a positive and significant influence between product quality on purchasing decisions. 2) there is a positive and significant influence between promotions on purchasing decisions. 3) there is a positive and significant influence between distribution channels on purchasing decisions. 4) there is a positive and significant influence between product quality, promotion and distribution channels on purchasing decisions.

Keywords: Product Quality, Promotion, Distribution Channel, Purchasing Decision