bluuebunny/crossref_metadata_2025 huggingface dataset:
Game Analysis of Digital Inclusive Financial Platform and Family Entrepreneurial Choice
Authors: Ding Zitong , Li Yanlin
Published: November 2023

The difficulty and cost of financing for family entrepreneurship are becoming increasingly prominent, and the issue of how to alleviate the financing constraints of family entrepreneurship has attracted widespread social attention. The financial services provided by digital inclusive finance platforms are beneficial in addressing the negative impact of financing constraints on households' entrepreneurial behaviour. They can contribute to the inclusive growth of China's economy. Thus the financial policies of digital inclusive finance platforms influence households' entrepreneurial choices. This paper constructs a dynamic game model of incomplete information between the platform and families based on the game perspective of micro subjects and explains the impact of the decision of the digital inclusive finance platform on households' choice of entrepreneurship by solving the equilibrium solution in the game tree, and explores the effects of factors such as the government subsidy system, costs and benefits, and the risk of platform loans on the decision-making behaviour of households and the platform by analysing the conditions required for the decision-making subjects to change their decisions in each sub-game. This essay explores the impact of government subsidies, costs, benefits, and the risk of lending to the platform on the decision-making behaviour of households so that the digital inclusive finance platform and families choose the "no support" and "no business" decisions. According to the dynamic game analysis, the government and the digital inclusive finance platform should increase subsidies to the platform, reduce the cost of household entrepreneurship and improve the guarantee system for household entrepreneurship; the digital inclusive finance platform should make use of digital information technology to enhance the platform construction, alleviate information asymmetry, reduce the cost of platform services, actively support household entrepreneurship and promote the increase of household entrepreneurship.
The Impact of Different Marketing Approaches on Company Performance Taking ANTA as an Example
Authors: Jing Zhi
Published: November 2023

This research aims to explore the impact of different marketing strategies on the performance of Anta, a Chinese sportswear brand. The study utilizes SWOT analysis to identify Anta's strengths, weaknesses, opportunities, and threats and examines how traditional marketing, social media marketing, and sports event sponsorship affect the brand's performance. The research is based on a thorough review of the relevant literature and secondary data analysis. The findings indicate that Anta's strengths lie in its strong brand reputation, diversified product portfolio, and innovative design. However, the company faces challenges in the areas of distribution and international expansion. The study also reveals that social media marketing is a cost-effective and efficient way for Anta to engage with consumers and improve brand awareness, while sports event sponsorship can help the company enhance its brand image and reach a wider audience. In conclusion, this research provides insights into the marketing strategies that can help Anta improve its performance and competitiveness in the sportswear market. The study suggests that Anta should continue to invest in social media marketing and explore new opportunities for sports event sponsorship. The research contributes to the existing literature on sportswear marketing and provides valuable information for marketing practitioners and academics.
Research on the Digital Transformation Business Model of the Automobile Manufacturing Industry
Authors: Dong Ruiqi
Published: November 2023

With the implementation of Internet Plus and Made in China 2025 plans, Chinas digital technology has developed rapidly, and the transformation to a digital direction is imminent for Chinas manufacturing industry. In response to the national strategic deployment, many automobile enterprises have begun to carry out digital transformation. This article selects three representative Chinese automobile manufacturing enterprises and studies their business models through case analysis. This paper summarizes automobile enterprises' digital transformation business model from six aspects: product production, user service, marketing methods, and business processes. This paper has promoted the theoretical development of the digital transformation of the manufacturing industry, especially the automobile manufacturing industry. At the same time, it provides practical business model suggestions for the digital transformation of Chinese automobile manufacturing enterprises.
Central Bank Digital Currency (CBDC) and Its Potential Impact on the Chinese Economy
Authors: Cheng Haoguo
Published: November 2023

Digital Gold Currency first appeared on the market in 1996, a digital currency designed based on gold quality. Still, the disadvantage of digital gold currency is that it has no cryptographic protection, and the security needs to be better. Nowadays, with the development of technology, more and more governments have started to study and use digital currencies, which benefits the economic market. This paper focuses on the central bank digital currencies issued in China, combining the current situation and characteristics of the Chinese economic market and the technical characteristics of CBDC, and analyzes the possible impact of CBDC issuance in China on the economic market. The analysis shows that CBDC will benefit the Chinese economic market by accelerating financial inclusion, eliminating the IT gap, reducing government spending, and providing the government with more tools to regulate the economy. The findings can offer strategic insights to the Chinese government or relevant researchers.
Financial Analysis of Industrial Metallurgical Industry Based on Harvard Analysis Framework after RCEP
Authors: Zhu Qishuo
Published: November 2023

On January 1, 2022, the Regional Comprehensive Economic Partnership Agreement (RCEP) officially entered into force, and a total of 15 member countries, including China, Japan, South Korea, Australia, New Zealand and ten ASEAN countries, officially started to implement the agreement. The successful signing of RCEP marks the establishment of the world's largest FTA, which will significantly reduce tariffs among member countries and al-so promote the opening of markets among member countries, thus boosting trade among countries to cope with the downward economic pressure. In re-cent years, China's economic development has placed more emphasis on high quality, emphasizing that green water and green mountains are golden mountains, and protecting the environment stands on an equal footing with development. Under the influence of many factors such as the entry into force of RCEP and China's new development pattern, how to transform heavy polluters in line with the trend has become an intense and urgent issue. Here the author uses the Harvard analytical framework to select A-share listed Baowu Group for analysis and exploration, focusing on Baowu Group's financial and development status after the merger and how to cope with environmental expenditure audits in the context of RCEP policy.
Ananlysing the Effectiveness of Anime-like Virtual Influencer
Authors: Fang Zhaoyuan
Published: November 2023

As social media platforms, such as TikTok and Instagram, continue to revolutionize the advertising industry, a new breed of influencer has emerged, incorporating three-dimensional technology to create anime-like personas. The objective of this study was to investigate the effect of anime-like virtual influencers on Kellogg's, a significant player in the cereal industry, by utilizing SWOT analysis.Additionally, the research examined the relationship between anime-like influencers, brand identity, endorser fitness, and customers' purchase intentions. The study ultimately found a positive relationship between anime-like influencers and their impact on advertising and branding. By using the SWOT method to analyze the impact of these digital animals, this paper demonstrated how animal virtual influencer can evoke a sense of sympathy and emotional connection with the audience, effectively capturing their attention in commercials and campaigns. The study also provided insights on how to leverage virtual influencers as a marketing strategy. The research highlighted the importance of creating a unique visual identity and emotional connection with the audience and provides guidance on selecting appropriate virtual influencer types for endorsements to maximize their effectiveness. The study also contributed to the existing literature on the efficacy of influencer endorsement and sponsorship disclosure by expanding the research to encompass the virtual influencer trend. The findings offered valuable insights into how virtual influencers, particularly anime-like virtual influencers, can be leveraged to create unique branding strategies and connect with consumers on a deeper emotional level.
Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR)
Authors: Bian Yiwen
Published: November 2023

Life has gotten faster for the majority of people in tandem with society's rapid development. For the rise in time expenses and many other variables, the catering industry has ushered in an era of diversity, with countless types of business and deeper product segmentation. Due to its quickness and convenience, fast food has steadily developed into one of the catering service types with the quickest growth rates in the catering industry in an effort to keep up with changing dietary ideals and consumer preferences as well as the quickening pace of life. This situation begs the question: Who controls the fast food sector in reality? What kind of trend is the fast food sector creating in our nation considering how late it was introduced in China? This article will start from company introduction (products provided, development history, market size), company strategy (business model, operating indicators), recent financial situation (operation capacity, financial structure, solvency and other financial ratios), and future prospects (valuation, price/earnings ratio, stock trend).
The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis
Authors: Zhang Yueyang
Published: November 2023

The food service industry has grown rapidly as immigration and urbanization have exposed people to more food and beverages and interest in them. Coupled with increasing proportion of working women, rising trend of dining out and rising disposable income of the people are supporting the growth of the global market. As of 2018, the global food service market has grown to $3.4 trillion. Amidst this, there is also a growing demand for coffee as people work longer hours. Young people are also more willing to choose cafes as a place to socialize and relax. However, the 2019 Covid-19 sweep has had a significant impact on the world economy, especially the food service industry. This article takes Starbucks, an excellent enterprise in the food service industry, as the research object. From the perspective of business model and ratio, analyze Starbucks' business performance in the past five years, and compare Starbucks' performance changes before, during and after the outbreak.
Principal-agent Relationship and Agency Problem
Authors: Zhou Xinyi
Published: November 2023

Progressively stricter requirements of labor division have led to the blossom of the principal-agent model, where differences in objective functions between the principal and the agent, as well as information asymmetry, often hinder the principal from maximizing their utility and can result in potential harm to both parties and social welfare. This paper aims to analyze the endogenous causes and issues resulting from the principal-agent model and proposes solutions. Additionally, the shareholder-CEO relationship in finance is applied as a specific case of the principal-agent model for further analysis. Through the construct of a simple model and a signaling mechanism pondering more realistic elements, the negative effect of information asymmetry can be weakened. Lastly, based on the findings of this paper and existing empirical research, the article proposes specific schemes for the above-mentioned mechanism and discusses their implementation and implications. The investigation of principal-agent issues and the proposal of appropriate countermeasures are of great significance and are always frontier concerns for both academia and society.
The Debt Problem of Evergrande
Authors: Han Jiasen
Published: November 2023

Evergrande Real Estate Group Co., Ltd. was once a leading enterprise in China's real estate industry and one of the Fortune 500 companies. However, in the past few years, Evergrande fell into a huge debt crisis and was on the brink of bankruptcy. Although with the joint efforts of the leaders and employees of Evergrande Group, all core assets of Evergrande Group have been preserved, which allowing the company to continue normal operations. But the debt issue remains the biggest problem for Evergrande Group. This study conducted a survey and analysis based on the performance of Evergrande over the past 30 years, attempting to identify the reasons for Evergrande's two trillion yuan debt crisis. Based on the theories of economists and entrepreneurs' experiences, a solution to Evergrande's debt crisis can be integrated. This study will conduct a detailed analysis of the three main causes of Evergrande's debt crisis, including high leverage profit model, diversified development, and excessive dividends. The author will collect resources through online search, book browsing, and interviews with professionals, and then present them in the form of papers.
Analysis of the Entrepreneurship in Technology Industry
Authors: Zeng Lingqin
Published: November 2023

With the development in the 21st, technology become a crucial part of the world. Meanwhile, entrepreneurs are more inclined to choose a technological market to start their own businesses. This research aims to help entrepreneurs to analyze the market trend and how to deal with some of the problems they may face and help people understand how market trends develop. The first one is policy, policies have a huge impact on enterprises development and survival, and also benefit entrepreneurs through subsidies and industrial parks. Enterprises are developing from country to country and depending on their policies to ensure profit maximization. The second is information, information gap and information management are two main factors for entrepreneurs. Entrepreneurs manage information to predominate the market and at the same time gain various to fulfill their own final ecosystem. The third is technological innovation, entrepreneurs sometimes pursue a new technology to find new markets and occupy market share as rapidly as they can. Technology innovation help not just entrepreneurs to start businesses but also provoke global development. And this research finds that AI and new energy are two good ways for entrepreneurs to choose to start. The global environment is more friendly to the novel enterprises and helps them to prompt new development.
Enterprise Value Analysis: The Case of PepsiCo
Authors: Guo Shihao
Published: November 2023

This paper has researched the Pepsi company value by using the discounted free cash flow (DCF) method and adjusted present value (APV) method. This paper has explained why company valuation is important at first. Then, discussed how the company valuation affects investors and managers. Finally, use DCF and APV methods to value Pepsi company based on the sales growth model and analyzed the research results. In order to obtain a relatively accurate result, this paper has forecasted the next five years sales revenue and calculated the free cash flow to estimate the company value. The result is that the company value calculated by these two methods is higher than market value. The reason is that the sales revenue is estimated to continue to grow, and the free cash flow neglects the other comprehensive incomes. According to the analysis of the valuing results, it could be concluded that managers should pay more attention to the company financial structure and business environment. At the same time, the managers should also expand the company market share to attract more consumers to achieve constant sales growth.
Too Big to Fail: An Analysis of Systemic Risk in the 2008 Financial Crisis
Authors: Xiao Songyin
Published: November 2023

The recent bankruptcy of Silicon Valley Bank and the awarding of the Nobel Prize in Economics have both brought attention back to the issue of how to lower systemic risk in the banking industry and stop or lessen the severity of a financial crisis. To study this issue, this paper reviews the 2008 U.S. subprime mortgage crisis, explaining the causes of the crisis and its tremendous adverse effects from the perspectives of, among others, the U.S. monetary policy, the emergence of the Credit Default Swap (CDS) frenzied property market, and the lack of regulation in the financial sector. It also describes the measures taken by the government and banks to resolve the crisis from their perspectives. Further among them, the paper reviews the process of Basel III in strengthening the regulation of large financial institutions, prompting them to improve their capital adequacy ratios and reduce systemic risk. The key role played by systemic risk in preventing the crisis and reducing its impact is emphasized. Thereafter, this paper compares and unfolds the subprime crisis of 2008, the Japanese financial crisis of the 1990s, and the recent Covid-19 crisis to illustrate the responsibility of the banking sector to society. The paper also suggests that banks should increase their capital adequacy ratio, reduce excessive risky investments, reduce systemic risk, ensure their credibility in society, and prevent bankruptcies in today's fluctuating national monetary policies and tense economic situation.
Factors Influencing Consumer Satisfaction in Platform-Based Companies: A SERVQUAL Model Study in the Internet+ Era
Authors: Pan Jingni
Published: November 2023

With the continuous development of Internet technology, Internet+ has become a hot topic today. In this context, companies need to pay more attention to consumer satisfaction in order to improve their market competitiveness. Therefore, this paper aims to explore the influencing factors of satisfaction in the Internet+ perspective and conduct a comparative study of different influencing factors. The purpose of this paper is to investigate the factors influencing consumer satisfaction based on the SERVQUAL model in the Internet+ perspective. Through a review of related literature, this paper summarizes the changes in consumer needs in the Internet+ perspective and the applicability of the SERVQUAL model in the Internet+ environment. Based on this, this paper constructs a research framework of consumer satisfaction influencing factors based on the SERVQUAL model and proposes the following influencing factors: service quality, price, brand image, product quality, marketing strategy, etc. At the same time, the definition of satisfaction is explained and the influencing factors of satisfaction are sorted out in this paper. Subsequently, this paper presents a detailed analysis of the influencing factors of satisfaction in the Internet+ perspective, including product quality, service quality, price, brand image, etc. This paper adopts a questionnaire survey to investigate the consumers of platform-based companies and conducts a statistical analysis of the survey results. By comparing the consumer satisfaction of the platforms, this paper derives the degree of influence of different influencing factors on satisfaction.
From Subprime Mortgages to a Global Pandemic: An Assessment of Systemic Risk in the 2008 Financial Crisis and COVID-19
Authors: Wu Han
Published: November 2023

The COVID-19 crisis and the 2008 financial crisis are two major global events that have significantly impacted the global economy and society. Although both contributed to the economic downturn to some extent, they were fundamentally not social events of the exact nature. The COVID-19 crisis was caused by a global pandemic that has resulted in business closures and travel restrictions. The 2008 financial crisis, which resulted in widespread financial panic and a credit shortage, was mostly caused by the collapse of the housing market and the accompanying financial catastrophe. This paper first explores what triggered the 2008 financial crisis. The Federal Reserve's loose policy made it extremely easy to borrow during that period, which fueled the subprime loan market and the housing market bubble; the lack of regulation in the market made many financial institutions take excessive risks. This paper then also analyzes government interventions, including the implementation of the Dodd-Frank Act and the introduction of Basel III, to prevent further collapse of the economy. Despite extensive government intervention, the post-crisis recovery has been slow and uneven. The lessons that countries should learn from the crisis strengthen the resilience of the global financial system and prevent similar crises from recurring in the future.
Subprime Credit Crisis: Cause, Consequence & Response
Authors: Jiang Ruoqi
Published: November 2023

The 2008 financial crisis had significant impacts on the global economy, leading to the collapse of several large financial institutions, massive government bailouts, and a global recession that lasted for several years. This paper discusses the causes and consequences of the crisis, highlighting the importance of understanding the mechanisms that underlie financial crises and the role that banks and financial institutions play in them. The recent Nobel Prize in Economics, given to the research of systematic risk and the role of banks in financial crises, is also covered in this essay. The crisis was brought on by a number of causes, including loose monetary policy, a housing bubble, and the growing use of sophisticated financial derivatives. The collapse of the subprime mortgage market, the high level of unemployment, and the collapse of many large companies and banks were among the consequences of the crisis. The paper underscores the importance of continued research into the causes and mechanisms of financial crises.
Global Financial Crisis and Risk Management
Authors: Yang Weiyi
Published: November 2023

This paper explores the 2008 financial crisis. It looks at its causes, consequences, and the changes that were effected to prevent the global economy from a similar crisis in the future. The crisis began in the United States, spread quickly, and ended up affecting the global populations jobs, homes, and savings. The paper identifies the Federal Reserves financial policies, subprime mortgages, and credit default swaps (CDS) as the main causes of the 2008 financial crisis each of these factors played a significant part in leading to the crisis. The combination of these factors made the effects of the 2008 financial crisis even more severe, leading to a broader economic downturn. The consequences of the crisis included increased regulation of the financial industry, government intervention through bailouts, a decline in housing prices, higher unemployment rates, and the breakdown of significant several major banks and financial institutions. These consequences were severe and governments had to come up with solutions to prevent a similar happening in the future through measures like the Dodd-Frank Act and the Basel III framework.
Valuation Analysis of Innovative Pharmaceutical Companies on STAR Market: Evidence from Zhifei Biological
Authors: Bai Yuchen , Liu Tianyu , Qin Ziyue
Published: November 2023

The bio-pharmaceutical industry has gained great opportunities of develop-ment under the COVID-19 epidemic. In order to fit the current market situa-tion better in the post-epidemic era, the valuation analysis of the innovative pharmaceutical industry is conducted, using a model with Zhifei Biological as an example. Based on the assumption that new drugs under the develop-ment phase can also be viewed as assets in the valuation of the company, the DCF and pipeline models are used in the process of valuation. The outbreak of the COVID-19 epidemic has caused considerable changes in the valuation system of innovative pharmaceutical companies in the STAR market, which requires further research and adjustment. This paper uses the method of pipeline valuation based on the DCF model to valuate the specific case, di-viding the companies products already on the market and in different stage of development into four different pipelines. The method is expected to have a higher applicability to the valuation of innovative pharmaceutical high-tech companies. These results shed light on guiding further exploration of valuation analysis.
New Retailing Mode: Analysis on Burberrys Marketing Strategy Through Literature Review
Authors: Li Shiting , Shen Huijie
Published: November 2023

The new retail model is one of the focuses of today's research. Researchers have found the progress of the new retail model of luxury goods, but there is still no unified explanation on how to transform and utilize the new retail to make money. Therefore, this paper focuses on explaining how to solve this problem. This study is a case investigation of omnichannel strategy, a new retailing mode, exploited by the fashion luxury brand Burberry within a few years. By reviewing its development and performances, and referring to the current state of marketing, this study analyzed several advantages of its multichannel strategy and pointed out the weaknesses of this new mode. The findings show that this innovative and customer-oriented brand has utilized digital element both in offline and online stores, emphasizing the uniqueness and exclusiveness of features in luxury brand, to meet customers emotional needs and provide seamless, supreme shopping experience. However, relatively lacking in the promotion of sustainable concepts and gradually losing pricing advantages, compared with its counterparts, the findings suggest that Burberry reconsider and implement their initiatives. Hence, this study also offers practical suggestions for further steady development in the mobility of personnel and capital.
Analysis on the Path and Countermeasures of China's Sports Development
Authors: Wang Xiaotong
Published: November 2023

China's sports industry has been criticized by the public all the time. From the perspective of the current sports industry structure, compared with developed countries, China's sports service industry accounts for a low proportion. The development of China's mass sports fitness and sports economic undertakings has not been favored by the public, and the current research on China's sports development prospects is limited. This paper uses the literature survey method and case analysis method to study the development prospect and direction of China's sports and find out the existing problems. The research found that the promotion of China's mass sports fitness cause still needs to be improved. The area of people's sports venues is small. The lack of competitive sports talents and the incomplete or defective competition system are also problems existing in China's national sports fitness. The most serious problem is the serious corruption of China's sports management. This paper, the Chinese national sports exercise and sports competitive career have developed, but the problem is the lack of physical exercise venues and the cause of sports talent, and this paper studies the Chinese basketball career can follow Europe to develop, and football career should continue to crack down on corruption, so as to flourish.
Stock Price Prediction: Moving Average and Markov Chain
Authors: Qian Hongyi
Published: November 2023

Under the assumption that the operation of corporations is stable and the economic environment is steady, there are mathematical rules in the changing of stock prices, making prediction of stock price possible. This paper selects stock price data of Xiaomi Inc, one of the leading technology companies in China, from January 2, 2019 to December 31, 2021 from Yahoo Finance. Three moving average methods, SMA, EMA and MACD, are implemented to analyze the data. Among the three moving average methods, the effect of MACD is better than that of SMA and EMA. Afterwards, Markov chain is employed to calculate from another angle The stable probability distribution of stock price is obtained by using the stability and ergodicity of Markov chain. The feasibility and accuracy of two angles of forecasting methods are verified through being compared.
Fast but Slow: Analysis of Fast Fashion Development Path from the Consumer Perspective
Authors: Wang Yidan
Published: November 2023

In recent years, the fast fashion industry as a whole has been on a downward trend. In China, although the fast fashion industry occupies a large market share, the consumption behavior of the main consumers of the fast fashion industry is changing because of the transformation of consumer perceptions and the rise of the Internet and e-commerce. And this will subconsciously affect the sales of fast fashion brands. Therefore, it is important to explore the sustainable development path of the fast fashion industry and new marketing models for the future development of this industry. This essay examines the benefits and drawbacks of this business model from the perspective of the fast fashion industry's present state of development. This article also analyzes the key consumers of the fast fashion industry's products today and the effects of the industry on its customers. By listing the established marketing strategies of the fast fashion industry, the future direction of the industry's development is extended and analyzed.
Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers
Authors: Meng Demeng , Yang Xiaochen
Published: November 2023

Nowadays, there are varieties of tennis equipment brands, and it was a huge industry. As more brands were founded, the competition between each brands increases and become more intense. Among all of the brands, Babolat had become the biggest and most famous brand globally. There were studies about sports marketing strategies previously, but barely no studies about Babolat specifically and their marketing strategies. Therefore, the topic of this paper will be to analyze the reason of Babolat being the biggest brand around the world and the impact of star players on consumers decisions. Additionally, the paper will also provide some solutions and suggestions based on the marketing strategies. The research method that will be used is literature analysis. The sports marketing strategies of Babolat will be collected. It is concluded that star players not only could enlarge the products but also increase the consumption rate of consumers. Additionally, sports athletes could also spread positive spirits of this particular sports.
Correlation Analysis of Financial Indicators and Prices of A-Share Listed Companies in the Automotive Industry
Authors: Ren Jianlin , Tang Zhuowei , Zhu Mingxuanze
Published: November 2023

In recent years, the new energy vehicle industry has experienced rapid growth, with over ten listed companies in the automotive sector trading on the A-share market. As a matter of fact, both large listed companies and smaller new energy firms have significantly contributed to economic development and industrial transformation. Successful listed companies have focused on optimizing their operational abilities to enhance shareholder wealth. To be specific, the performance of these companies' share prices on the stock market not only indirectly reflects their financial health but also influences their future growth. This paper employs data processing methods such as EXCEL and SPSS to analyze the correlation between financial indicators and share prices of A-share listed companies in the new energy vehicle industry. Based on the analysis results, one will select appropriate financial indicators that can predict future share price movements. Overall, these results shed light on guiding further exploration of price evaluations.
The Impact of Social Media Marketing on the Gaming Industry: A Case Study of "Glory of the King"
Authors: Zheng Yanqing
Published: November 2023

The gaming industry has undergone a massive transformation in recent years with the emergence of social media as a powerful marketing tool. This article uses "Glory of the King" as a case study to explore the role of social media marketing in the game industry. Through literature review and 4p, SWOT, and other models, this study analyzes the ways mainstream social media platforms are used to promote and publicize games. The findings suggest that social media marketing played a key role in the success of "Glory of the King", helping to attract and retain players and creating a sense of community around the game. Furthermore, research has found that social media marketing enables game developers to gather valuable feedback from players and improve the game based on their suggestions. The conclusion emphasizes the importance of social media marketing to the gaming industry and suggests that game developers should take full advantage of the power of social media to interact with their audience and build brand loyalty.
Analysis of Douyin's Marketing Methods and Corporate Competitive Strategies in the Era of Short Videos
Authors: Wu Tongyu
Published: November 2023

With the rapid popularization of the mobile Internet, the user scale of the short video market continues to grow, and the industry competition is fierce. Nowadays, short videos have been deeply integrated into people's entertainment life. As the head platform in the short video market, Douyin has developed rapidly in recent years and occupies an unshakable position in the global market. This paper first discusses the competitive environment of the short video market when Douyin has launched and the current development status of short video platforms at home and abroad. Secondly, it deeply analyzes Douyin's competitive business strategy in the homogeneous market. Then, based on the SWOT model, the core strategy of Douyin is studied in depth. Finally, it summarizes the reasons why Douyin stands out in the fierce competition environment of the short video industry and makes suggestions for the future development direction of Douyin. This study finds that high-quality content, powerful technology, and innovative business are the basic elements of competition in the short video market, pointing out the direction for the development and foothold of other short video platforms and related industries.
Research on Factors Affecting Consumers' Purchase Intention
Authors: Yu Qiyu
Published: November 2023

Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers willingness to pay for premiums, data on the influence of trust on consumers purchase intentions, and brand product quality by looking at four important factors that affect consumers purchase intentions. The multiple regression results of several relevant parameters, and the data analysis of multiple factors within the range of consumer perception. The results show that: most consumers can accept a certain degree of a price premium; consumer trust has a great influence on consumer purchase intention and brand product quality is the most influential factor affecting consumers' purchase intention. Finally, multiple subdivided factors in consumer perception showed a high degree of consistency, indicating that consumer perception is not a vague and broad concept.
A Study on the Differentiation Strategy of Cross-Border E-Commerce - Taking SHEIN as an Example
Authors: Yang Zijing , Li Haolin , Gong Hongyang
Published: November 2023

The fast fashion brand SHEIN was founded in Nanjing, China, in 2008. The business covers categories such as clothing, footwear, jewellry, home, beauty, home textiles and electronic accessories, with a community set up on the site to provide services such as experience exchange, dating, and shopping. The aim of this research is to analyse the development status, overall overview and development strategy of SHEIN. The significance of studying SHEIN is that it can provide experience and lessons for other cross-border e-commerce companies, as well as promote the development of China's e-commerce industry. This paper analyses and compares the operational model and supply chain management by citing literature and comparative argumentation. SHEIN has achieved a significant market share and user base through its fast fashion operating model and price advantage. In conclusion, SHEIN's successes and problems faced in the cross-border e-commerce sector are instructive for other e-commerce companies.
Microsoft Acquisition of Nuance: Purpose, Stylized Facts and Outlook
Authors: Ouyang Minglu
Published: November 2023

Microsoft is the one of the giant companies in computer technology, which appears in almost every aspect of our life. However, with the advent of a new era of computer technology, Microsoft is facing the challenge of digital transformation, so it is constantly improving its new technologies and expanding its business territory by acquiring other technology companies. On April 12, 2021, Microsoft completed a significant acquisition which is acquiring Nuance. In this essay, it is going to research the purpose, stylized facts, and outlook of this acquisition. Through analyzing the potential objectives, meaning and business ecosystem of computer technology, this article finds Microsoft acquired Nuance not only to improve its own conversational artificial intelligence technology, but also to develop markets related to healthcare and improve its core competitiveness. Besides, this paper also uses the SWOT analysis to research Microsofts current situation and better understand its market competitiveness. Finally, this research gives some suggestions to Microsoft depending on its strengths. For example, improving competitive advantages by expanding its service areas through reasonable acquisitions, repairing network security systems, and improving user experience, and paying more attention to product manufacturing and innovation.
The Impact of the Double Reduction Policy on the Education Industry
Authors: Xie Ruixue
Published: November 2023

Before the double reduction policy, students were under great pressure to study. The government issued the policy of "two reductions" has reduced schoolwork and extracurricular training in schools. This paper describes the contents and restrictions of the policy, as well as the impact of the policy on the education industry after taking New Oriental as an example. The double reduction policy was proposed to protect the physical health of students, raise the burden to the level of the minor Protection Law, and return education to schools in order to reduce the burden of family education. And how the education industry should develop based on this background.
An Analysis of Rural Digital Economy Path
Authors: Zhu Ruixuan
Published: November 2023

In the face of profound changes in the global digital economy, the rural digital economy needs further transformation and development. Drawing from the current state of affairs, this paper embarks on a multifaceted examination of the digitalization of rural governance. It identifies existing problems and proposes countermeasures. By investigating the status quo, gauging demand, and exploring potential developmental pathways, the author aims to propose effective strategies that will drive the digital transformation of rural governance. The data suggests a promising future for the rural digital economy, indicating substantial potential and room for growth. Concurrently, through the application of Ordinary Least Squares (OLS) model experiments, three fundamental factors that influence the development of the rural digital economy have been identified: the construction of digital infrastructure in rural areas, the state of the rural digital economy itself, and the implementation of digital governance in these regions. Meanwhile, research has shown the need to strengthen policy support and build a market-oriented rural digital economy development system; Utilize technological advantages to develop differentiated rural digital economy models; and enhance the legal framework surrounding the rural digital economy industry, which has the potential to stimulate its growth and development.
Consumer Behavior Analysis and Marketing Strategy Optimization in the Chinese Live Action Role Playing Market
Authors: Jiang Yibing
Published: November 2023

In 2016, a new variety show Whos the Murder appeared, bringing a new form of entertainment: Live Action Role Playing (LARP) game. In 2018-2019, offline LARPs appeared, soon becoming the most popular entertainment method for the Z generation. The paper focuses on the consumers of the LARP market, analyzing their consumption behavior preferences and determining the driving factors of LARP consumption behavior based on existing consumption data. Using the analytical results, the paper can predict the sales of new scripts and help LARP merchants optimize their marketing strategies. The article mainly uses descriptive and predictive analysis (regression model) to study LARPs consumption data collected from the LARP website. The paper finds that difficulty level, duration time, and issue type (price) have a significant influence on consumer behaviors. Also, the paper generates a model for future sales prediction.
China's SME Financing and Shadow Bankings Positive Impact on it
Authors: Feng Yixuan , Guan Xingzhi
Published: November 2023

The paper deals with the impacts of shadow banks on small and medium enterprise financing. The overview of the field and the current situation of SMEs are discussed, as well as how vital SMEs are in China. The financing venues and predicaments for SMEs are concerned; we further show how SMEs benefit from the shadow bank. The paper describes the relationship between SMEs and shadow banks and expounds on the shadow bank from the borrower, lender, and investor perspective. Finally, we analyze the financing environment of SMEs and find that the climate is improving though banks are pessimistic.
An Analysis of Development Opportunities and Challenges for China and ASEAN in the Post-epidemic Era
Authors: Liu Meng
Published: November 2023

2023 is the tenth year since the One Belt One Road initiative was proposed, and it is also Chinas opening up after three years of the Covid-19 epidemic. Against the backdrop of the Russo-Ukraine War and global de-dollarization, ASEAN has begun to gradually reduce its dependence on the US dollar. This research focuses on the challenges and opportunities brought by this situation to the implementation of One Belt One Road in ASEAN. This paper first analyzes the macroeconomic advantages of Chinas strengthening of cooperation and investment with ASEAN, and then, based on the difference in difference model, it is proved that Chinas direct investment in ASEAN countries does not trigger a debt trap. Finally, China should increase cooperation with ASEAN in digital technology, green technology, artificial intelligence, and blockchain. At the same time, when China relies on the development of ASEAN to promote the globalization of the RMB, it needs to increase its convertibility and availability.
An Analysis of the Influence of Chinese Enterprises' Transnational Leveraged Buyouts
Authors: Song Ruijie
Published: November 2023

As the epidemic is gradually being brought under control, China's economy is undergoing a rapid recovery. Mergers and acquisitions overseas are a common strategy for many Chinese companies. This article examines overseas M&A cases and provides advice for companies doing M&A. This article looks at the motivation for cross-border M&A, key elements of successful M&A, and how to fund acquisitions to reduce debt pressure. The motivation for M&A can be divided into enterprises' internal needs and external policy guidance. Meanwhile, in. Meanwhile, in the process of M&A, many points need to be focused on, such as financing means. If some key points in the process of M&A are not properly handled, it will increase the burden on the subsequent operation of the enterprise. Enterprises should arrange the integration of two companies after a successful M&A.
Blockchain Technology Empowers China's Green Finance Innovation Development
Authors: Zhuang Dongming
Published: November 2023

Financial technology and green finance have an irreplaceable position in today's society. The relationship between the two is becoming increasingly close due to the diversification of economic development. For a long time, with the main support of national banks, China's green finance has been initially developed, but there are still many defects in its development, mainly facing five major challenges of imperfect information sharing, high riskiness of green projects, low participation of green industry, lack of effective regulatory mechanism and too single green financial products. By systematically analyzing the problems faced in the development of green finance in China, this paper aims to propose five specific suggestions and solutions by combining the four characteristics of blockchain: distributed ledger, decentralization, de-trust and non-tamperability, as well as its three application types of public chain, private chain and alliance chain to improve the information sharing system, use smart contracts to reduce risks, promote the transformation of small and micro enterprises through inclusive finance, introduce sandbox supervision mechanism and increase supervision, and enrich green financial service products. The use of blockchain features can provide feasibility for solving the current dilemma of green finance development and empower the innovative development of green finance.
The Promotion of Green Technology Innovation by the Growth of Digital Finance in China: An Analysis from the Viewpoint of Investment and Financing
Authors: Liu Jingfan , Wang Wensi , Zhang Yingkai
Published: November 2023

The Chinese economy is at a crucial turning point of high-quality development and transformation. The advancement of the economic structure and the promotion of green economic development will be accelerated with the establishment of a new development model with green technological innovation at its core. Innovation in green technology has always been strongly influenced by financial development. There are now several advantages that digital financial services offers over traditional finance, opening up new avenues for the advancement of green technology. As a critical factor affecting the technological development in green innovation, investment and funding status of businesses is essential, directly affecting the operation of the financial system in the whole area of green innovation and determining the speed and quality of the advancement of Chinas green technology. In order to discuss digital finances specific role in alleviating financial constraints and promoting green investment, this article principally examines, from the viewpoints of investment and financing, the impacts of China's digital finance growth ongreen technologies.