A mixed-method approach to designing an entrepreneurial behavior development model in agricultural cooperatives of Kermanshah Province
Authors: Noori Saeide , Roosta Kurosh , Naderi Nader 
Published: November 2024

Introduction

One of the main problems of agricultural cooperatives in Kermanshah province is the weakness in developing entrepreneurial behaviors. If these entrepreneurial behaviors are developed in agricultural cooperatives, it can be expected that their innovative products and services will be developed and expanded, and the field of improving food security and advancing rural and agricultural development programs in Kermanshah province will be provided. So, the present study aimed to design an entrepreneurial behavior development model in agricultural cooperatives in Kermanshah province using an exploratory mixed-method approach.

Methods

In the qualitative part of the study, the participating team included all key informed individuals in the entrepreneurship area in the cooperatives of Kermanshah province. Thirty participants were selected by snowball purposive sampling. The statistical population of the quantitative phase involved 530 managers and members of the active agricultural cooperatives in Kermanshah province. Among them, 223 were selected by the stratified sampling method and the use of Krejcie and Morgan's table. The data collected in the qualitative phase were analyzed by the Nvivo8 software, and the grounded theory was developed in the form of a conceptual model. In the model analysis, the research hypotheses were first compiled and then analyzed by the path analysis method in SPSS 23 and SmartPLS3 software.

Results

The results of the quantitative phase showed that the causal conditions impacting entrepreneurial behavior development in agricultural cooperatives encompassed the acquisition of economic profits, personal incentives, enjoyment of human and financial credits, internal disputes, insufficient knowledge of the members, and managerial supports. The intervening factors consisted of sanctions, market fluctuations, and climatic changes, and contextual factors comprised cultural factors, diverse working areas, insufficient financial supports, the development of new markets, the institutions' rate of participation in and cooperation with cooperatives, and administrative bureaucracy. Likewise, the proposed strategies embraced promotional-educational practices, the constant modernization of cooperatives, reduction in administrative bureaucracy, supporting entrepreneurship, developing marketing, transparency in the cooperative, eliminating the intermediates, and supportive-financial policies, all of which gave rise to some consequences such as self-sufficiency in production, prevention from cooperative's depression, the development of producing capacities, an increase in job creation, and improvement in the livings of people. The mentioned model was also evaluated in the quantitative section and subsequently approved.

Discussion

Based on the results, it can be said that for the development of entrepreneurial behaviors in agricultural cooperatives, a set of factors must be considered in interaction with each other. Based on the results, it is recommended to increase the information and awareness of cooperative members in the field of improving entrepreneurial behavior.