bluuebunny/crossref_metadata_2025 huggingface dataset:
Socio-hygienic factors affecting the health of working-age population of Moscow region (on example of city of Domodedovo)
Authors:   Evdokimov Moscow State University of Medicine and Dentistry, Lebedeva I.V. , Olenin Y.A. ,   Evdokimov Moscow State University of Medicine and Dentistry, Gziryan V.S. ,   Orenburg District Hospital
Published: October 2021

BACKGROUND: Human resources are the most important wealth of the country, which directly determines the welfare of the country, and the main production force is the working population. In addition, the working-age population mostly consists of men and women of fertile age, i.e. capable of reproduction of the population. Therefore, the study of the state of health and socio-hygienic factors that influence it in the working population is the most important task of the government. AIM: To identify and study social and hygienic factors that influence the health of the working-age urban population of the Moscow region at the beginning of XXI century. MATERIALS AND METHODS: We have developed a questionnaire containing more than 100 questions with multiple answers, covering social, hygienic and medical issues. A sociological study was conducted among men and women of the working age who turned to the city polyclinic of Domodedovo for medical care. The analysis of sociological data was carried out with the multivariate mathematical statistics methods used in the study of statistically related signs in order to identify a certain number of factors hidden from direct observation — factor analysis using Cattell test. RESULTS: Five socio-hygienic factors were identified (“social factor”, “health status factor”, “demographic factor”, “health care satisfaction factor”, “health care availability factor”), arranged by the load size and significance. They play a role in formation of health of the working-age urban population of the Moscow region and are closely related to each other. CONCLUSION: The obtained socio-hygienic factors have a considerable influence on health and permit to assess the risks affecting the health of the working-age urban population of the Moscow region and to precisely act on them by both municipal and regional administrative authorities, which in the future may also influence the demographic parameters. Social and hygienic factors are more correlated with the concept of “quality of life”, and this is actually a complex characteristic of the conditions of the life activity of the population, which is expressed in objective parameters and subjective assessments of the satisfaction of financial, social and cultural needs, taking into account the system of values and social standards.
Morphological and laboratory genetic studies of muscular dystrophies
Authors:   Ryazan State Medical University, Cherdantseva T.M. , Bakovetskaya O.V. ,   Ryazan State Medical University, Nikiforov A.A. ,   Ryazan State Medical University, Nekrasovа M.S. ,   Ryazan State Medical University
Published: October 2021

Muscular dystrophies are one of the most pressing problems of modern medicine. In the electronic library system e-Library on the topic “Muscular Dystrophies” 13,263 papers have been published, over the past 5 years — 4,221, and in PubMed, at the request of “Muscular Dystrophy”, more than 37 thousand publications have been found, over the past 5 years there are about 6,851. The interest in this problem is understandable, since the prevalence of progressive muscular dystrophies is 200 cases per 1 000,000 population, which permits to classify them as the most common forms of hereditary pathology. The article provides an overview of information on morphological and laboratory genetic. CONCLUSION: The literature review showed that despite predomination of molecular-genetic methods of examinations nowadays, morphological and immunohistological evaluation of the damaged muscles did not lose its actuality. This is because it is not always possible to perform genetic analysis in the patient due to technical complexity of the procedure, use of costly equipment, many genetic mutations. Therefore, in some forms of muscular dystrophies (for example, in dysferlinopathies) of primary importance is morphological and immunohistological analysis of biopsy material. Nevertheless, this method should not be considered as most precise due to similarity of the morphology of different kinds of muscular dystrophies. Thus, correct diagnosis always requires systemic approach including comprehensive examination of the patient with use of maximally available methods. This is necessary for genetic consultations of patient, determination of peculiarities of therapy and for inclusion of patients in clinical trials.
Anterior Maxillary Distraction − a Boon to Treat Cleft Maxillary Hypoplasia
Authors: Richardson Sunil , Selvaraj Dhivakar , Krishna Shreya
Published: October 2021

We describe our experience of using anterior maxillary distraction for the correction of cleft related maxillary hypoplasia. Clear historical overview and meticulous description of the surgical technique are given. The technique is described step-by-step from the type of incision to the prosthetic rehabilitation. An advantage of anterior maxillary distraction over the other conventional techniques is reasoned. The paper is illustrated both the view of intra-oral tooth-borne screw appliance and four representative cases. This technique provides excellent well-predicted result and can be widely recommended in anterior maxillary distraction.
Levantamento de protocolos adotados por especialistas para restaurações indiretas do tipo coroa total sobre substrato dental em região anterior e posterior
Authors: Finck Nathalia Silveira , Freitas Mariana Itaborai Moreira , Ferreira Yasmin , Werneck Rafael Dario
Published: October 2021

The aim of this study was to identify the protocols used for indirect anterior and posterior restorations on dental substrate, used in Dental Prosthesis Specialization Courses and by professionals already specialists in the area. Two groups participated of this study, the first composed of 40 dental surgeons specialized in Dental Prosthesis and the second by 7 Specialization Courses of the same area. Both answered the same questionnaire about ceramic systems and cementation used for unitary indirect restorations of posterior and anterior teeth, on dental substrate in color A2 of the VITA scale (Vita Zahnfabrik). It was observed that among the prosthodontists, the majority (82.5%) opted for lithium disilicate for indirect restorations of anterior teeth and metalloceramics (32.5%) for posterior teeth. Alumina and felspathic were the least used materials in anterior and posterior regions. Dual resin cement was the most used for anterior teeth (57.5%) and posterior teeth (45%). Among the schools of Specialization and Updating courses, lithium disilicate (86%) was the first choice for anterior teeth and, for posterior teeth, zirconia (72%). Regarding cementation, both in the posterior and in the anterior regions, dual resin cement was the most used. From this survey of the protocols used, it was possible to identify that the two realities are similar, especially in the anterior region with preference for lithium disilicate, emphasizing the importance of knowledge of the materials available in the market.
Avaliação funcional após uso de placa oclusal em pacientes com disfuncão temporomandibular
Authors: Galvão Cecilia Santos , Barbosa Gustavo Augusto Seabra , de Almeida Erika Oliveira
Published: October 2021

This study aimed to evaluate the amplitude and pattern of mouth opening in patients treated with occlusal plaque (OP) after 1 and 3 months of treatment. The mouth opening pattern was assessed using the metric method and the mouth opening amplitude of 23 patients treated with occlusal plaque (OP; N = 23). All patients were diagnosed with TMD according to axis 1 of the RDC/TMD (Research Diagnostic Criteria for Temporomandibular Disorders). The collected data were evaluated using the SPSS program using the Wilcoxon, Kruskal Wallis, and Fisher’s exact Chi Square tests. The OP showed a satisfactory performance in the opening pattern variable, maintaining the same pattern as the patient throughout the treatment time (P = 0.003). In the variable of maximum opening amplitude, the therapy showed a significant improvement in amplitude gain in the initial time and after one month of therapy (P = 0.002), maintaining the amplitude until the third month, without presenting significant gain. It was concluded that OP has a satisfactory performance for the treatment of TMD when the opening pattern and the mean maximum opening amplitude are analyzed without assistance.
Exérese de cementoblastoma benigno em região de sínfise mentoniana – relato de caso
Authors: Martorelli Sergio Bartolomeu de Farias , Martorelli Fernando de Oliveira , de Andrade Felipe Bravo Machado , Dencker Allana Macêdo Montarroyos , Rezende Beatriz Gonçalves
Published: October 2021

Cementoma or cementoblastoma is a rare occurrence lesion, which can occur both in the mandible and in the maxilla. It affects children and young adults, with the area most affected by the premolars and molars. The diagnosis is differentiated with osteoblastoma, odontoma, condensing osteitis, cement-ossolifying fibroma, periapical cement dysplasia and hypercementosis. The histopathological aspect is of a mineralized mass similar to the cementum associated with a fibrovascularized stroma, interposed by cementoblasts. This article aimed to report a clinical case of symptomatic and infected benign cementoblastoma, located in the region of the mandibular symphysis in a 65-year-old female patient, whose treatment underwent excision under local anesthesia, with healing promoted by second intention due to the infectious process installed The treatment undertaken culminated in the cure of the pathological process.
Influências dos perfis das roscas dos implantes osseointegráveis
Authors: Elias Carlos Nelson , Soares Francielly Moura
Published: October 2021

In the manufacturing of osseointegrated dental implants there is no technical standard that defines the body shape and the threads fillets profiles (spirals). Dental implant manufacturers develop implant shapes to increase the implant-bone contact surface area, to improve primary stability, and to promote better distribution of oral forces to bone. The aim of this study was to characterize the dental implant of thread fillets profiles made in Brazil and to analyze the influence on primary stability and force distribution on the implant-bone interface. Seven groups of dental implants with cylindrical (Master Screw®), conical (Flash®, Master Grip®, and Conect Conic®), and hybrid (Easy Grip®, AR-Torq®, and AR Morse®) body shapes were inserted in polyethylene, polyurethane, and in swine bone. The results showed that tapered implants present greater primary stability, the threads profiles must be rounded, the square thread induces highest compressive stresses in the bone, and the microthreads in the cervical reduce the concentration of stresses.
Analysis the Structures of Some Symmetric Cipher Algorithms Suitable for the Security of IoT Devices
Authors: Jasim Khalid F. , Ismail Reem J. , Nahi Al-Rabeeah Abdullah A. , Solaimanzadeh Soma
Published: October 2021

In the past years, the Internet of Things (IoT) used in different applications and very wide range of fields (e.g. cloud services, smart environments, logistics, social and personal domains, and healthcare services). The IoT included a variety of components and devices such as RFID devices, wireless sensors, actuators, and wireless networks. Also, the IoT with smart devices adopted in various companies, organizations and public services systems. For instance, some devices like Notebooks and smartphones have been used to perform different management activities and duties. These smart devices relied on data exchange and data storage resources in clouds computing services. In this context, the saved data and exchanged data required protection against hacking operations, transferred with more secure communications channels, and safe storage environment in the clouds and local storage systems. In this paper, we proposed some encryption algorithms to tackle the issue of data confidentiality in the IoT applications. This research provided analysis and investigation of these encryption algorithms in light of components of the designs, versions of these algorithms, encryption keys, block size, round functions and the techniques used in the designs.
Решение задачи построения математической модели движений человека на базе инерциальных измерительных систем
Authors: Гришин Александр , Немыкин Александр , Улыбин Виталий , Улыбина Людмила
Published: October 2021

Актуальность выбранной темы обусловлена широкой распространенностью нарушений и заболеваний опорно-двигательного аппарата тела человека и различного рода социально-экономическими барьерами для своевременной медицинской диагностики и профилактики таких заболеваний, а также проблемой низкой приверженности пациентов протоколам двигательной реабилитации. В представленной статье приводится последовательная формализация вычисляемой математической модели движений тела человека. Работа носит прикладной и междисциплинарный характер и основана на исследованиях в области математического моделирования биомеханики движений, приборостроения и системного программирования.
International business project and competence profile of the project management team (part 2)
Authors:   National Research University MIET, Oleynik S.P.
Published: October 2021

Potential participants in cross-border resource exchange have been identified as representatives of the subject composition of the international project. The typification of cross-border flows of goods has been carried out. Changes in the content of management processes associated with the transition of the project to the «international» category are shown. The list of competencies required to manage projects in this category is provided. It is concluded that the competence profile of the project management team should reflect the balance of competencies in the three components of a single management process — project management processes, product creation processes and supporting (supporting) processes.
Tolerance as a socially significant value
Authors:   Tver State Technical University, Tver, Udalova L.V. , Gorshkova S.E. ,   Tver State University, Tver, Meshcheryakova L.Ya. ,   Tver State University, Tver
Published: October 2021

Tolerance is comprehensively considered as a socially significant value, taking into account an interdisciplinary approach, the phenomena of tolerance, intolerance, and tolerance to uncertainty are determined. The importance of the formation of tolerance in the context of the spiritual and moral education of children and youth in the context of polyconfessionalism is revealed. The role of a preschool educational organization (leisure activity) in the implementation of purposeful work on the formation of personal and socially significant values of children and adults is shown.
Social Integration of Refugees in the European Union (based on the Spanish experience)
Authors:   National Research University of Electronic Technology (MIET), Galakhtin M.G. , Stepanov V.A. ,   V.N. Karazin Kharkiv National University
Published: October 2021

The current situation in the field of social integration of migrants in the countries of the European Union is analyzed on the example of Spain. The phenomena that caused the 2015 migration crisis in Europe and the social consequences of the crisis, as well as measures to overcome it, are considered. The issues and problems of Spanish migration policy related to migration flows and new challenges of social integration and adaptation of migrants are evaluated.
Problems of ensuring national security
Authors:   Military Academy of the Republic of Belarus, Minsk, Ksenofontov V.A.
Published: October 2021

The main attention is paid to the theoretical substantiation of national security. It shows the importance of clarifying the conceptual apparatus of the current theory of national security, the significance of systematic study of modern military interstate confrontation, also the significance of developing a comprehensive counteraction to non-traditional violence in the interests of the preservation and development of the state. The need and priority of improving the smart (intellectual) power of national security, according to the national tradition, are highlighted.
Ensambles parasitarios de Corydoras paleatus en un arroyo pampeano con condiciones contrastantes de calidad de agua y hábitat
Authors: Bertora Andrea , Rossin Alejandra , Grosman Fabián , Sanzano Pablo , Rosso Juan José
Published: October 2021

Los usos del suelo generan profundos cambios en los ecosistemas acuáticos, sus organismos y las comunidades que los parasitan. En este trabajo analizamos los ensambles parasitarios de Corydoras paleatus bajo condiciones contrastantes de calidad de agua y hábitat en un arroyo pampeano impuestas por vertidos urbanos y ganadería. Los posibles efectos de estos aspectos sobre algunos atributos de las comunidades parasitarias de C. paleatus son discutidos. Se identificaron 136 parásitos pertenecientes a cuatro grupos taxonómicos: Phylocorydoras platensis (monogenos), Heterophyidae (digeneos larvales), Protocephalidea (cestodes lavales), y protozoos ciliados, Trichodinidae gen. sp. e Ichthyophthirius cf. multifiliis. Bajo condiciones de impacto urbano se registró una menor riqueza y diversidad. Contrariamente, el tramo ganadero mostró una mayor riqueza, diversidad y equitatividad parasitaria, y presencia de monogenos (P. platensis) y ciliados (Trichodinidae gen. sp.). Las poblaciones de digeneos registraron una mayor abundancia y la población de cestodes y I. cf. multifiliis fueron más prevalentes. El mayor deterioro en la calidad de agua y en el hábitat del tramo más cercano a la ciudad, podría explicar el empobrecimiento de las comunidades parasitarias. Una mejor calidad de agua con aporte de sustrato orgánico, menor velocidad de corriente y mayor desarrollo de macrófitas observadas bajo influencia del ganado, mejorarían las condiciones para el establecimiento de monogenos y ciliados en branquias, digeneos en aletas y cestodes en tracto digestivo. Este estudio brinda una primera aproximación al conocimiento de la ecología parasitaria de C. paleatus y los factores que podrían modelar o influir en la estructuración de las comunidades parasitarias de esta especie
Internalizando la flexibilidad en la regulación del cambio climático: un análisis del caso brasileño
Authors: Kiessling Christopher Kurt
Published: October 2021

A partir de la institucionalización del desarrollo sustentable en el contexto de la gobernanza global ambiental, los instrumentos económicos pasan a ganar legitimidad y percibirse como los mecanismos más eficientes para alcanzar la compatibilidad entre la promoción del desarrollo económico y la protección ambiental. En relación con la gobernanza global del cambio climático, este consenso se consolida con la firma del Protocolo de Kioto y los mecanismos de flexibilización diseñados para facilitar el cumplimiento de las metas previstas en el acuerdo. En este artículo se describe el proceso de localización de los mecanismos de flexibilización en el discurso público brasilero sobre cambio climático de 2005 a 2015 desde una perspectiva constructivista de las Relaciones Internacionales. El trabajo presenta tres aportes de relevancia en el marco de la literatura de internalización de normas internacionales ambientales y climáticas, a saber: el proceso de localización de los mecanismos de flexibilización en Brasil no ha sido lineal, el contexto de hegemonía discursiva del ambientalismo liberal fue un factor clave en la internalización de los mecanismos de flexibilización, y la sociedad civil así como otros actores subnacionales y no estatales son actores de una gran relevancia en la internalización e implementación de estas normas.
Steamboats in Eugene Chirikov᾿s Life and Work
Authors:   Western Education and Development Center PJSC ROSBANK, Chirikov Mikhail
Published: October 2021

Images of Volga steamships take an important place in the works of Eugene Chirikov (1864–1932) written by him both before the Revolution 1917 and in exile.The writer’s attention and love for this type of water transport is explained not only by his biography (Chirikov was born and grоwn up on the banks of the Volga, traveled a lot along it, etc.), but also by his assuarance in the special role of the Volga the main waterway of Russia that playing a great role in the fate of the country and people. Therefore, the steamer in Chirikov’s prose appears as a kind of spiritual center, and among its passengers, the greatest interest of the author is caused by pilgrims and pilgrims from the peasant environment, whose prayers, spiritual disputes, songs, legends and legends reflect, according to the writer, the aspiration of the national consciousness to the “Truth of God”. They are opposed to the “pure public” from the 1st class, the description of which reflects not only the author’s critical view of the unfair, in his opinion, social structure of modern society, but also his anxiety caused by the loss of a living religious feeling and spiritual and moral ideals by representatives of the upper strata, without which as history has shown the existence of Russia itself is impossible.
“Golden Valleys”: On the New Novel by Roman Senchin
Authors:   Lomonosov Moscow State University, Nichiporov Ilia
Published: October 2021

The article presents one of the first responses to the literary novelty of Roman Senchin’s novel “Golden Valleys” (2021). The socio-psychological aspects of the problem, the images of the heroes, the panoramic image of the regional life of the country over the past decades are considered. Special attention is paid to the consciousness of the central character of the 20-year-old geologist student as penetrating analyst of personal, family and social experience.
Ortaokul öğrencilerinin proje hazırlama ve eğitim alma isteklerine yönelik görüşlerinin değişkenlere göre incelenmesi
Authors: KARAER Hatice , SOYTÜRK Emre
Published: October 2021

Bu araştırma, yatılı bölge ortaokulu öğrencilerinin proje hazırlama ve eğitim alma isteklerinin nedenlerine yönelik görüşlerinin bazı değişkenler açısından incelemek amacıyla yapılmıştır. Kesitsel tarama modeli kullanılan araştırmanın katılımcılarını yatılı bölge ortaokulundaki beş, altı, yedi ve sekizinci sınıflarında öğrenim gören 123 öğrenci oluşturmaktadır. Araştırmanın verileri, iki bölümden oluşan görüş formundan ve gönüllü öğrencilerle yapılan yarı yapılandırılmış yüz yüze görüşmelerden toplanmıştır. Toplanan veriler betimsel olarak yedi kategoride analiz edilmiştir. Elde edilen bulgulara göre öğrencilerin proje hazırlama ve eğitim alma istekleri ile proje yapmanın onlara sağlayacağı yararlara yönelik görüşlerinin benzer olduğu söylenebilir. Öğrencilerin proje hazırlama ve eğitimi alma isteklerinin karşılanması için gereken önemin verilmesi önerilmektedir.
Simone Trecca, Filmicidad/literariedad/teatralidad: la diseminación intermedial de tres clásicos españoles
Authors: Pascual Gutiérrez Ana
Published: October 2021

Reseña de TRECCA, Simone (2019), Filmicidad/literariedad/teatralidad: la diseminación intermedial de tres clásicos españoles.
Secular changes in human reproduction and assisted reproductive technologies
Authors: Saniotis Arthur , Henneberg Maciej
Published: October 2021

Since the middle to late 20th century the majority of children born in the developing world have been likely to enter into post-reproductive age. Currently, child mortality is at its lowest level in human history. While more children are living to post reproductive age, approximately 15% of couples are experiencing infecundity. This is either a result of one or both members of the couple being infecund, or, despite both being fecund, the interaction between them prevents fertility for some reason. Assisted reproductive technologies have provided many infertile couples an opportunity to have children. Assisted reproductive technologies operate by intervening and manipulating gametic and intrauterine natural selection. This paper discusses the possible influence of assisted reproductive technologies on child development. This paper outlines some of the reported changes in children resulting from assisted reproductive technologies. Although, few people are either aware or care about possible long term consequences of relaxed natural selection contributed by medical intervention (i.e. assisted reproductive technologies) we have little understanding to what extent such medical interference may affect long term fitness in humans.
Knowledge Management in Botswana Sport: Current Status and Future Directions
Authors: Moustakas Louis , Işık Arda Alan
Published: October 2021

In Botswana, sport is positioned as a potential driver of economic and social development. In particular, there are numerous discussions about increasing the socio-economic impact of sport and the need to professionalise Botswana sport. Knowledge Management (KM) can play a critical role in achieving this greater professionalisation and impact. Despite this importance, there have only been a small number of studies on KM in sports, and none of this literature explores the topic in sub-Saharan Africa. Against this background, the goals of our paper are two-fold. Firstly, we wish to map out the current knowledge management landscape in the Botswana sport sector. Secondly, we aim to propose concrete, evidence-based avenues to improve KM within the sector. This paper relies on findings generated through semi-structured qualitative interviews with individuals connected to Botswana sport. To allow for triangulation, these interviews are further supported by other, previous qualitative research as well as relevant academic and policy literature. The Knowledge Management framework from Sunassee and Sewry (2002) is used to analyse and structure the results. Overall, we see that KM in Botswana sport is somewhat present at the individual, organisational level, but numerous obstacles and inefficiencies exist in creating and sharing knowledge at the sectoral level. To support the growth of KM in the sector, numerous concrete recommendations are presented. In particular, we highlight a need to communicate the value of KM better and obtain the necessary buy-in.
Aktivitas RolePlay (RP) Thailand Idol dan Pengaruhnya terhadap Pembentukan Kehidupan Baru di Dunia Maya
Authors: Monica Florentia Christina , Junaidi Ahmad
Published: October 2021

The development of times from time to time was so increasing. Communication technology is one of them who got increased rapidly. This development of communication technology was also certainly in line with the development of human intelligence who got more creative and innovative this day. Social media is a form of media development, that we know them as a “new media”. There is a feature from Line Chat App called Line Open Chat (OC). OC is a group chat feature that made for users to join and reliable with other users who had same interests with anonymously, and one of which is a fans club category. There’s a phenomenon this day that comes from this fan culture in OC, named “roleplay” (RP). RP is a role game in a social media using other’s people characters (usually using an idol’s character). The players usually adapt their activities and life from real life, but in the RP’s world, their entire activities is the life that humans imagine and create for themselves. This phenomenon will form into a virtual community or a network society in a cyberspace, then with times goes by time this phenomenon will referring to a concept of social simulation and create a formation of a new world. This research uses a qualitative case study method.Perkembangan jaman dari masa kemasa semakin meningkat pesat, seperti pada teknologi komunikasi. Perkembangan teknologi komunikasi ini tentunya beriringan dengan perkembangan kecerdasan manusia yang semakin kreatif dan inovatif memanfaatkan media dan teknologinya. Salah satu bentuk perkembangan media tersebut adalah media sosial, yang kini kita kenal dengan sebutan “new media”. Contohnya adalah sebuah fitur dalam aplikasi chating Line, yaitu Line Open Chat (OC). OC adalah salah satu fitur obrolan grup yang dibuat agar para pengguna dapat bergabung dan berinteraksi dengan pengguna lainnya yang memiliki ketertarikan yang sama secara anonim, salah satunya kategorinya adalah fans clubs. Terdapat sebuah fenomena baru yang datangnya dari budaya penggemar ini dalam OC, yaitu roleplay (RP). RP merupakan sebuah permainan peran di media sosial dengan menggunakan karakter orang lain yang biasanya adalah sosok yang diidolakan. Biasanya dalam RP para pemainnya akan mengadaptasi aktifitas dan kehidupannya dari dunia nyata, hanya saja kehidupan ini adalah kehidupan yang dikehendaki dan dibuat sendiri oleh manusia, khususnya dirinya sendiri sebagai pemainnya. Fenomena ini kemudian akan membentuk sebuah komunitas virtual atau network  society dalam cyberspace yang lama kelamaan akan membuat sebuah simulasi sosial yang mengacu pada terbentuknya dunia baru. Penelitian ini menggunakan metode kualitatif studi kasus.
Pengaruh Pembawa Acara terhadap Minat Menonton dalam Komunitas (Survei Talkshow Tonight Show pada Komunitas Tonight Mania)
Authors: Putra Marselinus Chandrajaya , Yoedtadi Muhammad Gafar
Published: October 2021

Presenter is a person whose job is to bring and convey information, or a narrative in a television program. Interest is defined as a feeling of liking or pleasure as well as feeling attracted to an object or activity without instructions and usually there is a tendency to look for the object that you like. Tonight Show is a NET TV talk show hosted by four presenters. This study uses a quantitative approach with a survey method. Data collection using a questionnaire distributed to respondents who are members of the Tonight Mania community Whatsapp group. Based on the research that has been done, it is found that there is a strong influence from the Tonight Show host on the interest in watching the Tonight Show program in the Tonight Mania Community. This is shown by the results of the correlation coefficient test of 0.691 and the influence of 47% obtained from the results of the coefficient of determination test. Based on simple linear regression testing, the results show that the Tonight Show host gives a positive value to the interest in watching the Tonight Show program in the Tonight Mania community, and based on the results of the t test, the results show that Ho is rejected and Ha is accepted.Presenter adalah orang yang bertugas untuk membawakan serta menyampaikan sebuah informasi, atau narasi dalam sebuah program televisi. Minat diartikan sebagai rasa suka  atau  senang serta rasa tertarik terhadap suatu objek atau aktivitas tanpa adanya suruhan dan biasanya muncul kecenderungan untuk mencari objek yang disenangi tersebut. Tonight Show merupakan sebuah acara talkshow NET TV yang dipandu oleh empat pembawa acara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Pengumpulan data menggunakan kuesioner yang disebar kepada responden yang tergabung dalam grup Whatsapp komunitas Tonight Mania. Berdasarkan peneltian yang telah dilakukan, didapatkan hasil bahwa terdapat pengaruh yang kuat dari pembawa acara Tonight Show terhadap minat menonton acara Tonight Show pada Komunitas Tonight Mania. Hal itu ditunjukan dari hasil uji koefisien korelasi sebesar 0,691 serta adanya pengaruh sebesar 47% yang didapatkan dari hasil uji koefesien determinasi. Berdasarkan pengujian regresi linear sederhana didapatkan hasil bahwa pembawa acara Tonight Show memberikan nilai positif terhadap minat menonton acara Tonight Show pada komunitas Tonight Mania, serta berdasarkan hasil dari uji t didapatkan hasil bahwa Ho ditolak dan Ha diterima.
Representasi Kritik Sosial dalam Film Parasite (Analisis Semiotika Roland Barthes)
Authors: Salim Vanessa , Sukendro Gregorius Genep
Published: October 2021

Social criticism is considered as a form of deep communication that aims or controls a social system. Parasite is a film that represents sharp social inequalities and contains social criticism about social problems that occur in South Korea. This study uses various theories, namely mass communication theory, film, semiotics, representation and social criticism. By using a descriptive qualitative approach with Roland Barthes' semiotic analysis technique which consists of denotation, connotation and myth, this study aims to determine the representation of social criticism in the film Parasite. The method used in this research is semiotic analysis method. In this study, it was found that the message conveyed by the director as a communicator in the film Parasite regarding social problems was packaged with a dark comedy genre film that included some social criticism in it. Social criticisms depicted in this film include criticism of poverty which is depicted through living and living with unemployment, criticism of crimes committed by lower-class families by falsifying documents, and uneven urban planning.Kritik sosial dianggap sebagai bentuk komunikasi mendalam yang bertujuan atau mengendalikan suatu sistem sosial. Parasitemerupakan sebuah film yang merepresentasikan kesenjangan sosial yang tajam dan mengandung kritik sosial mengenai masalah sosial yang terjadi di Korea Selatan. Penelitian ini menggunakan berbagai teori yaitu teori komunikasi massa, film, semiotika, representasi dan kritik sosial. Dengan menggunakan pendekatan kualitatif yang bersifat deskriptif dengan teknik analisis semiotika Roland Barthes yang terdiri dari denotasi, konotasi dan mitos penelitian ini memiliki tujuan untuk memiliki tujuan untuk mengetahui representasi kritik sosial dalam film Parasite. Metode yang digunakan dalam penelitian ini adalah metode analisis semiotika. Dalam penelitian ini ditemukan bahwa pesan yang disampaikan oleh sutradara sebagai komunikator dalam film Parasite mengenai masalah sosial, dikemas dengan film bergenre komedi gelap yang menyelipkan beberapa kritik sosial didalamnya. Kritik sosial yang digambarkan pada film ini antara lain kritik terhadap kemiskinan yang digambarkan melalui tempat tinggal dan hidup dengan pengangguran, kritik terhadap kejahatan yang dilakukan oleh keluarga kelas bawah dengan memalsukan dokumen, dan pembangunan tata kota yang tidak merata.
Pengaruh Daya Tarik Iklan Online Shop di Instagram terhadap Minat Beli pengguna Instagram
Authors: Khoyriah Yusro , Susanto Eko Harry
Published: October 2021

Drinking coffee has become lifestyle of Indonesian people. Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. In this research writer uses quantitative research collect data with form of survey and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y).Minum kopi sudah menjadi gaya hidup masyarakat Indonesia. Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS versi 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).
Perencanaan Komunikasi Pemasaran di Masa Pandemi (Studi Kasus Interaksi Simbolik Hann Prawira Fotografi)
Authors: Vincent Karl , Pribadi Muhammad Adi
Published: October 2021

In marketing activities, marketing communication planning plays a role and is applied as a sales and promotion solution for a product to the public which uses several effective and interactive ways and the content of its service products can be felt by all target audiences. Hann Prawira Photography is a service provider company in the form of photography, the service company does photo shoots for Indonesian or foreign artists, not only shooting artists but also working on photo shoots for commercial needs, such as shooting for billboards, websites and others. This communication research focuses on symbolic interactions and has a very important role, in which Hann Prawira Photography uses this symbolic interaction by presenting his work through photography and also the importance of relationships with consumers. This study uses a qualitative methodology with a strategy and case studies. The data were collected using in-depth interviews directly to the founder of Hann Prawira Photography and his team. The conclusion of this research is that it has 8 marketing communication plans, namely, business objectives, target market, competitors, communication themes, tactical, implementation, monitoring, communication channels and evaluation. At all these stages there are symbolic interactions such as organizational goals, to the company's vision and mission.Di dalam kegiatan pemasaran, perencanaan komunikasi pemasaran berperan dan diterapkan sebagai solusi penjualan dan promosi untuk suatu produk kepada masyarakat yang dimana menggunakan beberapa cara yang efektif dan interaktif juga isi produk pelayanannya dapat dirasakan oleh semua target audience. Hann Prawira Fotografi merupakan suatu perusahaan penyedia jasa dalam bentuk fotografi, perusahaan jasa tersebut mengerjakan pemotretan artis indonesia ataupun luar negeri, tidak hanya pemotretan artis tetapi juga mengerjakan pemotretan untuk kebutuhan komersial, seperti pemotretan untuk billboard, website dan lainnya. Penelitian komunikasi ini berfokus pada interaksi simbolik dan mempunyai peran yang sangat penting, yang di mana Hann Prawira Fotografi sangat menggunakan interaksi simbolik ini dengan mempersembahkan karyanya lewat fotografi dan juga pentingnya hubungan dengan konsumen. Penelitian ini menggunakan metodologi kualitatif dengan strategi dan studi kasus. Data-data dikumpulkan menggunakan wawancara mendalam langsung kepada pendiri Hann Prawira Fotografi dan tim. Kesimpulan dari penelitian ini yakni memiliki 8 perencanaan komunikasi pemasaran yaitu, Tujuan bisnis, Target Market, Kompetitor, Tema Komunikasi, Taktis, Implementasi, Monitoring, saluran komunikasi dan Evaluasi. Pada semua tahapan tersebut terdapat interaksi simbolik seperti, tujuan organisasi, sampai visi dan misi perusahaan.
Interaksi Simbolik dalam Perencaaan Komunikasi Pemasaran (Studi kasus brand Cocopi)
Authors: Lie Arnelia , Pribadi Muhammad Adi
Published: October 2021

A marketing communication aims to introduce a product, field or service in order to increase sales. Cocopi is one of the beverage businesses that has been located in various places in Jakarta, especially in Muara Karang Pluit. Cocopi is loved by many people from offices, school children to the elderly, so Cocopi is active in the Go-Food application. At the time of covid-19, managing a business is very difficult because of the many obstacles faced. So many things that must be re-planned and changed to keep employees and cocopi customer healthy and safe, then a lot of experience that can be taken in this situation and condition at the time of covid-19. And one way to survive during covid-19 used by cocopi is to promote through Go-Food, so that it is safe for everyone and still runs according to the rules. This research uses qualitative methodology with case study strategy. This data collection method with in-depth interviews by Cocopi Manager as well as documentation, non-participant observations, the conclusion of this research is an interaction process that has meaning or symbol in daily activities in Cocopi Muara Karang PluitSebuah komunikasi pemasaran bertujuan untuk memperkenalkan suatu produk, bidang atau jasa agar meningkatkan penjualan. Cocopi merupakan salah satu usaha minuman yang telah berada di berbagai tempat di Jakarta, terutama di Muara Karang Pluit. Cocopi di gemari banyak orang baik perkantoran, anak-anak sekolah sampai lansia, sehingga Cocopi aktif dalam aplikasi Go-Food. Pada saat covid-19, mengelola bisnis sangatlah sulit karena banyak sekali kendala yang dihadapi. Begitu banyak hal yang harus di rencanakan ulang dan di ubah agar karyawan dan kostumer cocopi tetap sehat dan aman, lalu banyak sekali pengalaman yang bisa diambil dalam situasi dan kondisi pada saat covid-19 ini. Dan salah satu cara agar tetap survive selama covid-19 yang digunakan cocopi adalah mempromosikan lewat Go-Food, sehingga aman bagi semuanya dan tetap berjalan sesuai aturan. Penelitian ini menggunakan metodologi kualitatif dengan strategi studi kasus. Metode pengumpulan data ini dengan wawancara mendalam oleh Manager Cocopi serta dokumentasi, observasi non partisipan, kesimpulan dari penelitian ini adalah proses interaksi yang mempunyai makna atau simbol dalam kegiatan sehari-hari di Cocopi Muara Karang Pluit.
Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube
Authors: Dinata Ivonne Florence , Setyanto Yugih
Published: October 2021

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.
Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian
Authors: Jecky Jecky , Erdiansyah Rezi
Published: October 2021

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth  terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth  mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.