Cultural Change and mass communication of the application
Authors:   Asia-Europe Perspective Association, Kim Jung-Sun 
Published: June 2018

The advances of modern science and technology developments, the world's distance have been reduced already. Any nations, any societies had already be impossible to maintain its images of a closed; according to the increase of a contract, that is a problem with a lot of cultural changes. The causes of these problems is strengthen the Western civilization, which is often did not respect the differences of accepters, criticize of other cultures in points of themselves; and could not obey for 'customs and rules' to enforce a changing. So, the resistance has generated, and even there had been a tragedy.
On the other hand, one nations and one societies going on cultural changes; it have a standard of acculturation what three systems-culture, society and individuals has intersected and producted. Filter the other cultures. Although this sieve original culture system has escaped a collapse of minutes, but it was blocked the growth of original culture. Whether any ages and any societies, the cultural changes is inevitable; it should be accept the challenge, the original culture can be refresh. Or, as time passes, it would be fell away by degrees. Nowadays, many ancient cultures does not restore the glory of the past, and it cannot face the cultural challenges, which is one of the major causes.
A most important in the process of acculturation is 'human'. Therefore, the nations must have balanced development in all quarters; it is not really neglects the element of human. That also should be changed the ‘human’ at first. Mass communication is seems to provide a lot of helps fairly in this line. In particular, today, the effect of mass communication is available to some control for us already, and more convenient, so that is favorable for us to assistance of cultural changes. But, the power of mass communication is not universal, and its effective display is necessary to harmony of other elements. Thus, before make to changing plans, first, they look at the cultural background of this region, and understand the changing (a society system) at once, and decide in a proper measure to difficult order, and progress to regional reform plan coherently. Thus, mass communication is to be go all out to assistance of cultural changing progress. At the same time, the frequence of acculturation is increase to similarity between the cultures, and appearance of international culture is look forward to do.
Although the propagation of technology have influence on society and culture, however, the start condition of this development, even now, is a cultural demand of society and individuals. Nowaday, the eye of people generally focusing on function and level of technology; a results of finance and technology brings the pleasure and convenience. The development of technology is an inevitable result, but, its have merits and demerits at any rate; have a good look at this, the individuals and society tells what is how to lead to right way. The government's problems about each level-United Television System, policies, regulations, enforcement and so on, its angle should be more enlarge appropriately; its makes on thorough plan carefully in advance.
The viewing in angle of news, nowaday, the local community is greeting a turning point in front of fast, at this time, everyone opens their eyes, and goes to the present situation and future in a tranquil heart. Just in time, the propagation of technology deeply is discussed on influence of society and culture; what is best chance. That is, so to speak, the expression of cultural types and commission of modern life. We predicts that more scholars and experts will be come in the future. About the problems of the propagation of technology, society and cultural changes, we would be this view: which have a lot of passions and attentions, make TV media tell ‘culture is general and overall’; under the continuos whipping, accept a broad and instructive comments, and guide as a function of the higher l