bluuebunny/crossref_metadata_2025 huggingface dataset:
AVAILABILITY OF FREE TIME AS A FACTOR OF FORMING THE DEMAND FOR TOURISM SERVICES
Authors:   Simon Kuznets Kharkiv National University of Economics, Dekhtyar Nadiya
Published: December 2020

The article considers the mutual influence between the amount of free time as a mandatory resource for leisure and recreation, the level of personal income and the expenditures for tourism services made by the population. The correlation between these indicators is analyzed in selected OECD countries; an additional indicator is the factor of satisfaction with the balance of free and working time. The reverse correlation between labour intensity and willingness of employees to spend money on leisure has been revealed. This is due to the actual lack of free time for people who are forced to work more than 50 hours a week, and the social policy of the state. It is proved that the problem of excessive growth of labour intensity leads to negative economic consequences, and is not exclusively a socio-demographic problem, because households do not have time to consume products. It is determined that the profile of the consumer of tourism services is formed as a result of a combination of welfare, labour legislation and attitudes to leisure. It is proposed to build a marketing strategy and assortment policy of travel companies on the basis of a matrix approach (the method of strategic groups mapping); an example of grouping consumers by a three-dimensional model is provided. At the level of the public employment policy, the consequences of two alternatives are described: increased labour intensity and export intensification, which leads to a growth in the state budget burden (the need to allocate funds for subsidies to medium-income industries and social programs), and reducing the workload and supporting the national producer by the help of the tertiary sector (households). The type of recreation and readiness to spend personal income on leisure depends, among other factors, on the balance of work and leisure; this criterion is more important for the citizens of most OECD countries than the level of income. With the increase in labour intensity and the corresponding decrease in the amount of free time, reduction or complete absence of annual vacations for several years, the content component of tourist services and organizational aspects of travel need to be reviewed. Prospects for further research are a comparative analysis of employment policies, incomes and expenditures on tourism services in other countries of the world in order to identify groups of countries with the same economic indicators and patterns of consumer behavior, which will help tourism companies to build effective marketing strategies and create a market-specific tourism product.
WAYS TO INCREASE THE COMPETITIVENESS OF THE COMPANY “COCA COLA BEVERAGES UKRAINE LIMITED”
Authors:   University of State Fiscal Service of Ukraine, Yanina Belinska , Raicheva Alina ,   University of State Fiscal Service of Ukraine
Published: December 2020

The article provides a detailed analysis of the competitiveness of the Ukrainian company “Coca Cola Beverages Ukraine Limited” and suggests the main ways to increase its competitive position. To begin with, we were able to study the concept of competitiveness and determined that a competitive company is a company that achieves its goal and successfully operates in the market with a large number of competitors. We have found that it is competition that forces manufacturers to introduce new innovative manufacturing processes and new technologies that should reduce production costs and production costs. So, by improving the quality of its products, the company attracts the attention of new potential customers, which means it increases its own profit. Next, we analyzed the market where Coca Cola Beverages Ukraine Limited operates and determined that it occupies a leading position. Competitive analysis of company Coca Cola Beverages Ukraine Limited showed that the company is a powerful player in the Ukrainian soft drinks market. Today the Coca Cola Beverages Ukraine Company is the leader in its segment. The main competitor of the Coca Cola Beverages Ukraine Limited both in the domestic and an export market is PepsiCo Ukraine. We have proposed the following ways to increase the competitiveness of our company as expanding the range of products and diversifying the main business of the company. To expand the range, we propose to focus on increasing the range of juices, since the trend of healthy eating is becoming popular among Ukrainian and this will allow the company Coca Cola Beverages Ukraine Limited to conquer a new niche in the market. In terms of diversification, we suggest Coca Cola Beverages Ukraine Limited to deal with the processing of plastic bottles with their subsequent use. This will allow not only to reduce the cost of final products, but also to create a positive image of an environmentally friendly company that cares about the environment and ecology. These measures should help company Coca Cola Beverages Ukraine Limited to increase its market share and compete in the soft drinks market not only in Ukraine, but also abroad.
BANK BUSINESS MODEL: ESSENCE AND INTERRELATION WITH THE STRATEGY FOR DEVELOPMENT
Authors:   Odesa National Economic University, Onyshchenko Yulia
Published: December 2020

The term “bank business model” has been introduced in the banking regulation with the Basel Committee since 2010, but it hasn’t been defined. In the article the critical analysis of theoretical approaches to defining the essence of bank business model has been given. It is determined that the only interpretation of this term has been absent, and the authors in their researches have refered to the business model definition. Descriptive and constructive definitions of the term “bank business model” have been offered. A descriptive definition identify the bank business model as a conceptual research tool for the bank, which reflects the logic of making a profit by providing a description of the main elements of business processes, their relationships, as well as the system of relations with the external environment and provides a simplified holistic view of the bank. Constructive definition justifies the need to study the bank business model at three levels: structural level – through the assessment of the structure of attraction and allocation of financial resources, systemic level – in terms of system analysis, which requires a description of the bank's business elements, their relationships, functions, processes and relationships and strategic level – as the internal capabilities of the bank must correspond to its position (competitive position) in the banking service market. The relationship between the bank business model and its development strategy has been determined. The bank's development strategy is based on a system of quantitative and qualitative indicators of development, reflected in financial plans, marketing policy, information technology development concept, personnel policy, the starting points for the creation and adjustment of which are functional strategies, coordination between which is possible if development strategy contains a description of the bank's business model – a comprehensive view of the object being modeled, accurately identifies its activities, which meets the requirements of the time, relevant to the current view of the banking business and allows the bank to achieve its goals.
THE IMPACT OF EUROPEAN INTEGRATION ON FOREIGN ECONOMIC ACTIVITY AND PROFITABILITY OF UKRAINIAN ENTERPRISES
Authors:   Dnipro State Technical University, Hanzyuk Svitlana , Yakubovych Tetiana ,   Dnipro State Technical University
Published: December 2020

The article is devoted to the study of Ukraine’s European integration course, a complex and multilevel process. It is established that the vector of European integration provides Ukraine with ample opportunities to attract foreign investment and new technologies, increase the technological level of production and increase the competitiveness of domestic producers in the domestic market, the EU market and world markets. It is established that most domestic enterprises are acutely short of qualified labor resources, innovation is absent or at a low level and is financed only by own funds of enterprises, there is no possibility to attract available financial resources, and all this complicates modernization of production facilities and bringing Ukrainian producers to compliance with European market standards. The article analyzes the change in the volume of export-import operations, profitability, and development of capital investments and innovation of domestic enterprises. It was found that the dynamics and volume of capital investment have positive trends, but a comparative analysis of the dynamics of growth of profitability and capitalization of production capacity found that in the latter Ukrainian enterprises are highly dependent on borrowed capital, due to significant limitations of their own reserves. In the current conditions of economic European integration, Ukrainian enterprises face a number of barriers that prevent them from fully entering and operating effectively in the European market. At the state level, it is political and economic instability, imperfection of the legislative field, high cost of credit resources, which leads to low innovation potential, shortage of qualified personnel and funds for modernization of existing assets and technological renewal. The strategic task of Ukraine should be the state policy aimed at supporting domestic enterprises and increasing their competitiveness in the form of comprehensive measures aimed at providing available credit resources for domestic producers, development of their innovative activity, promotion of the transfer of new technologies, which in turn will be to promote the technological level of Ukrainian enterprises and increase the level of competitiveness of goods and world markets.
PROBLEMS AND PROSPECTS OF THE DEVELOPMENT OF THE AGRICULTURAL MARKET OF UKRAINE AT THE EXPENSE OF TRUFFLE EXPORTS TO EU COUNTRIES
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Maschenko Svitlana , Tiveriadska Liudmyla ,   Prydniprovska State Academy of Civil Engineering and Architecture, Vydai Daria ,   Prydniprovska State Academy of Civil Engineering and Architecture
Published: December 2020

The article provides economic indicators of the EU and Ukraine, in particular the share of agriculture and indicators of food exports and imports. The changes that took place have been analyzed in the land market and in general in the market of agricultural products of Ukraine, and it was found that during 2015-2019 there was a negative trend of decreasing economic efficiency of agricultural production. It is concluded that the level of profitability of production of horticultural, grain and legume crops tends to decrease. It was found that the structure of exports of Ukrainian products is dominated by crop products, and the share of livestock products is insignificant. Noted that the increase in the value of exports of agricultural goods over the past three years is positive and the most profitable now will be the export of truffles from Ukraine to EU countries. According to FAOSTAT (Food and Agriculture Organization of the United Nations), namely the indicators of profitability and production of truffles, a conclusion was made on the competitiveness of Ukrainian truffles in the EU market. It has been determined that the agricultural sector activity has positive and negative moments in the territories of Ukraine. It has been concluded that the Ukrainian government has to focus on a policy aimed at balancing the tax burden, introducing certification for the European market.
STRATEGIC PLANNING IN THE LOGISTICS SUPPLY PROCESS
Authors:   Kherson State Agrarian University, Nikitenko Kateryna
Published: December 2020

The article defines the essence of strategic logistics and logistics strategy, systematizes the characteristics of economic and logistics systems, substantiates the scheme of development of corporate strategy of logistics system, identifies strategies for managing the supply of logistics systems, defines the mechanism of strategic planning in the field of supply. It is established that the strategies of vertical integration in the process of interaction with suppliers are based on the acquisition of suppliers' business in order to enter new markets and develop new areas of activity. Strategies of strategic partnership are to develop strategic forms of interaction with suppliers of goods and services (outsourcing, strategic alliances, alliances, etc.) in order to minimize the overall costs of the logistics system and the highest quality satisfaction of end users. Cost minimization strategies are based on procurement management from the standpoint of minimizing the cost of purchasing goods, ie here the main point when choosing a source of supply is the lowest price with the most complete range of related services. Logistics, in our opinion, in modern society is a means of achieving strategic goals of enterprises through the coordination of flow processes and cross-functional integration. In turn, many scientists divide logistics into two main types: basic and innovative. The most important component of innovation logistics is strategic, which is the science and practice of building the logistics potential of various flow control systems by developing long-term programs of innovative transformations within the outlined paradigm of their strategic development. In the case of implementation of supply strategies, the goals of the logistics strategy will be achieved by solving a set of tasks to strengthen cross-functional and inter-organizational integration and (or) coordination by: introduction of a logistics information system, without which it is impossible to implement strategies of the supply process; cost optimization at all stages of the promotion of flow processes; raising the levels of customer service quality indicators.
RESEARCH OF THE FEATURES OF THE STRATEGY OF ACHIEVING ECONOMIC SUSTAINABILITY AND EFFICIENCY AT THE CURRENT STAGE OF ENTERPRISE DEVELOPMENT
Authors:   Vinnytsa Cooperative Institute, Petrenko Mykola , Ivaniuta Pavlo ,   Vinnytsa Cooperative Institute
Published: December 2020

In the article discovered strategy of economic stability and efficiency of enterprises activity based on achievement financial-economic indicators taking into account economic condition of the state and World on the today. Because by achievement financial-economic indicators is the implementation of both strategy on enterprises in general to as and economic stability and effectiveness in particular. It is clear that the strategy of the enterprise in general is appointed to plan its future activities, while the strategy of economic stability must take into account the conditions of economic development today. Because exactly process of creation strategy on the each enterprises to needs improvement with aim climb effectiveness him realization. The indicator of economic efficiency is a complex concept, what means commons indicator for evaluation of exploitation characteristics of technological equipment in general and determine level progressive her in particular. Calculations to determine economic effectiveness of new technological equipment is an integral part of implementation of a set of measures to update and improve the production process on the enterprise – along with the actual operation of existing technical support. Achieving of economic efficiency of new technological equipment is a key task of creation and improvement strategy of economic stability on the enterprise. The main indicator a determine economic efficiency of new technological equipment is a indicator of decrease cost price goods during input production process along with technical priority and economy resources which has a generalizing meaning. Because new technological equipment is usually characterized by a high level productivity during its exploitation, and also the degree of load – compared to low costs of material resources, energy and size in terms of location. And for this each strategy on the enterprise will exist all spheres operation cycle of enterprise taking into account condition of external environment. Thus, the strategy of economic stability and efficiency is focused on the latest business conditions.
ANALYSIS OF GLOBAL TRENDS IN TOURISM
Authors:   National University of Water Resources and Environmental Management, Polyakov Maxim , Bilozubenko Volodimir ,   University of Customs and Finance, Shablii Svitlana ,   University of Customs and Finance
Published: December 2020

International tourism is one of the most important sectors of the world economy, which affects the main economic indicators of each country and stimulates the development of many other sectors of the economy, including transport infrastructure, communications, trade, construction, improvement of recreational areas and others. The article considers the main global trends that affect international tourism. In particular, data on international departures and international tourism expenditures in some countries in 2016-2019 were analyzed. A decrease in the number of international arrivals in 2020 due to the COVID-19 pandemic in the world regions was established, as well as a comparison with similar indicators in 2018 was made. The main reasons of this fact are: firstly, the introduction of travel restrictions (in 2020) that had an extremely negative impact on the global tourism industry; secondly, the demand declining for tourist trips; and, thirdly, the uncertainty of the pandemic situation. New forms of tourism that appear in the world (nostalgic tourism, gastronomic tourism, shopping tourism, patriotic tourism, business tourism, health tourism, individual tourism, ecotourism) have been studied. The increase in travel expenses aimed at solving professional and business issues is justified, the reasons for this trend were analyzed, considering the fact that the share of people who traveled for this purpose did not change significantly during 2014-2018. It has been found that climate change poses risks and threats to some tourism types, such as winter sports and beach recreation. This can reduce the competitiveness of some popular resort areas. Therefore, there is a need to implement sustainable lifestyles, innovations, including in the tourism industry, in order to minimize damage to the environment. The measures that need to be taken at the international level in order to reconstruct world tourism are presented. The analysis of global trends of tourism industry development will make it possible to conduct a clearer and more consistent policy, both at the level of individual states and on a global scale.
STRATEGIC ENVIRONMENTAL ASSESSMENT OF STATE PLANNING DOCUMENTS IS A VECTOR OF SUSTAINABLE DEVELOPMENT AT THE LOCAL LEVEL
Authors:   State Ecological Academy of Postgraduate Education and Management, Chernykhivska Anna
Published: December 2020

The article reveals the conceptual aspects of the implementation of sustainable development at the local territorial level through the application of strategic environmental assessment procedures in Ukraine in the context of decentralization of management. Emphasis is placed on the importance of local territorial development through strategic environmental assessment and implementation of the principles of sustainable development, which our country needs today on the path to European integration. The scientific and practical relevance of the proposed study is due to the need to develop and improve effective regulatory economic mechanisms that can ensure sustainable development at the local level through the effective conduct of strategic environmental assessment of state planning documents. The article is devoted to applied issues of implementation and realization of sustainable development at the local level. The theoretical essence and content of strategic environmental assessment are studied. Sustainable development is considered as a necessary and integral element of local development as a basis for harmonious ecological and economic development of the territory on the basis of the most efficient use of resources and preservation of potential for future generations. The subjects of SEA at the local level and their functions are generalized. SEA has been shown to provide a focus on a comprehensive analysis of the potential environmental impact of planned activities and to use the results of this analysis to prevent or mitigate environmental impacts in the strategic planning process. Examples of ensuring the principles of sustainable development in the conduct of SEA of state planning documents are proposed. The relationship between the basic principles of sustainable development and SEA is revealed. The expediency of integration of strategic ecological assessment into sustainable development of the territory is substantiated. Prospects for the elimination of negative environmental consequences from the implementation of the proposed strategic actions with the conduct of SEA are outlined. The main tasks of SEA in the implementation of sustainable development at the local level are identified.
SOCIAL SECURITY FOR INTERNALLY DISPLACED PERSONS UNDER CONDITIONS OF DECENTRALIZATION IN EASTERN UKRAINE
Authors:   Donbas State Engineering Academy, Shevchenko Olena , Davydov Vladyslav ,   Donbas State Engineering Academy, Udovychenko Danylo ,   Donbas State Engineering Academy
Published: December 2020

For more than six years, forced internal displacement has remained one of the main challenges and priorities of Ukraine's public policy. Under the difficult conditions of forced relocation, the state has a number of obligations to strengthen the protection of the human rights of internally displaced persons. Social cohesion is one of the basic doctrines of modern society. It involves the active participation of the population in solving pressing problems of life, in overcoming social isolation and social disintegration. An organic component of the latter is the system of social protection of internally displaced persons in the context of decentralization of power in eastern Ukraine, adequate to the nature of the functioning and development of market relations. The article substantiates the theoretical aspects of the implementation of state social security policy in the decentralization of power, the conceptual basis for choosing a national model of economic development of the economic system in the context of the social component of state policy (the state of parameters of socio-economic model of national economy). functioning of the modern economic system, the genesis of the modern model of the global economy) and methodological approaches to determining the needs and basic determinants of formation, development of social protection in specific historical conditions, as a form of socialization of the global economy (public policy expands its format to the system of providing social services as an attribute of the national economic system, reflecting the level of their socialization); analyzed the current state of the national economic system (in terms of deformation of the socio-economic subsystem, the risks of deepening social inequality) and identified social risks inherent in modern society, which allows you to choose the most effective measures to counteract the negative consequences; proposed a mechanism for regulating the implementation of social support for vulnerable groups, the functions of social protection institutions according to the appropriate classification (such structure clearly identifies their role in regulating social reproduction on the basis of complementary combination, reducing the risks of possible decline in living standards in crisis) and government action programs for overcoming the crisis in the country, taking into account regional problems of social protection, which will overcome the social disintegration of social insecurity of internally displaced persons and ensure equal access to social services in an inclusive development of the national economic system in eastern Ukraine.
ECONOMIC AND LEGAL RISK OF CRYPTOCURRENCY USE
Authors:   National Technical University Dnipro Polytechnic, Makurin Andriy
Published: December 2020

The article compares the concepts of virtual currency (cryptocurrency) and electronic money. It is established that such assets, although different from each other, have certain similar features. Electronic money, unlike cryptocurrency, has a legal status, a legally defined issuer, a fixed offer and is regulated and supervised. It is established that there are four qualitative characteristics that increase the usefulness of financial information that is relevant and accurately presented - it is comparability, reliability, timeliness and clarity. Thus, the issue of reflecting in the financial statements of digital assets that affect the assets of the enterprise, determining the liquidity of the balance sheet, understanding of the transactions in connection with which the company has acquired digital assets. Based on this, cryptocurrency assets have every chance to become an integral part of the world economy, as some countries are already inclined to introduce such currency in the process of use and exchange for goods or other funds. If an enterprise is able to control certain assets, such as cryptocurrency, and to carry out storage and accumulation operations with it, this affects the reflection of such assets in the financial statements of the enterprise and the assessment of the solvency of such enterprise. It is established that the liquidity of digital assets depends on their recognition in the accounting policy as a certain asset. If they are recognized as cash, they are the most liquid assets of the first group, but if they are recognized as digital goods, then this is the third group of liquidity. It is determined that the risk of using cryptocurrency has an economic and legal nature. Its essence is that the value of cryptocurrency is set by the ratio of supply and demand for it. When investing real money in cryptocurrency, the demand for it may not increase or decrease due to its unpopularity. But it should also be noted that such economic risk must be associated with legal, as the state can legalize transactions with cryptocurrency, but not with all, but only with a specific one, such as bitcoin and its "forks". Thus, based on the peculiarities of the use of cryptocurrency, the following risks can be identified, such as legal, economic, technical and others.
PREDICTING TIME BEFORE THE NEXT ORDER IN THE ONLINE STORE, BASED ON MACHINE LEARNING METHODS
Authors:   Kyiv National Economic University named after Vadym Hetman, Piskunova Olena , Klochko Rostyslav ,   Kyiv National Economic University named after Vadym Hetman
Published: December 2020

Due to the rapid development of e-commerce and increased competition in the retail market of Ukraine, companies are forced to look for new ways to grow their business. One of the options is to optimize business processes, in particular to increase the efficiency of marketing activities. Predicting consumer behavior is one of the most effective methods of optimizing marketing budgets by building processes based on the individual characteristics of each client. The aim of the study was to predict the behavior of online store customers, namely the time before the next order, based on machine learning methods and a comparative analysis of the effectiveness of different modeling algorithms. Five classification algorithms were implemented: linear discriminant analysis, сlassification and regression trees, random forest, support vector machine, k - nearest neighbors and comparative analysis of their efficiency was performed. Given the peculiarities of customer behavior for forecasting time to the next order, it is proposed to consider the following time intervals in the future when the customer makes the next order: up to two months, two to six months, six to fifteen months, and without order. Predicting such intervals allows us to identify customers who are more likely to make the next purchase and focus our advertising budgets on them, or build a customer experience management strategy: activate customers who have left, offer discounts to customers who are going to leave. Peculiarities of classification models quality assessment on the basis of the “confusion matrix” according to the forecasting accuracy indicators “Accuracy”, “F1”, “Recall” and “Precision” is considered. The study allowed us to give preference to the model of classification "random forest". A tenfold cross-validation was used to improve the quality of the simulation. The weighted accuracy of “F1” in the groups “Up to two months” and “two-six months” reached 62.5% and 64.1%, respectively. The developed model should reduce the influence of the human factor on the decision-making process in the construction of marketing strategies.
FACTORS FOR ATTRACTING HOUSEHOLD SAVINGS TO THE BANK DEPOSIT MARKET OF UKRAINE: REGIONAL DIMENSION
Authors:   Ivan Franko National University of Lviv, Kichurchak Marianna
Published: December 2020

It is important to specify the major conditions that influence the decision of households to deposit their temporarily free funds in the banking system by regions of the country. The purpose of the article is to identify the most important factors in attracting household savings to the bank deposits market in Ukraine taking into account its regions. The following scientific methods are used in the research, such as: induction and deduction, analysis and synthesis, comparison, factor analysis by the principal components method, econometric modelling. The author has substantiated that the structuring of factors of depositing households’ savings in the regional bank deposits market involves the use of such scientific and methodological approach as: determining dependent (volumes of households’ bank deposits by regions in total, national and foreign currencies) and independent variables which characterize main social and economic conditions of household activity, interest rates on deposits by types of currencies by regions; conducting factor analysis by the method of principal components in order to classify and rank factors which affect the dynamics of household bank deposits at the regional level; specifying sample regression functions as to define the types of relationships between dependent and independent variables. It is identifying that the decisions of households to deposit their savings in the bank deposits regional market in Ukraine have multifactorial origin; a special place belongs to the perception of potential depositors of the current economic situation, assessment of their welfare and labour market situation, focus on interest rates on deposits offered by banking institutions and its terms. The author has found out that the activation of attracting household savings to the bank deposits market is associated with the stabilization of social and economic conditions of development for the Ukrainian regions, positive expectations of depositors and the formation of proper deposit policy of commercial banks. It is outlined that the prospects for further research are related to the evaluation of the level of concentration of the household bank deposits market by regions of Ukraine.
SPECIFIC OF MEDIUM-TERM BUDGET PLANNING IN UKRAINE IN THE CONDITIONS OF THE COVID-19 PANDEMIC
Authors:   University of State Tax Service of Ukraine, Koliada Tetiana , Hoch Iryna ,   University of State Tax Service of Ukraine
Published: December 2020

The article is devoted to revealing the peculiarities of medium-term budget planning in Ukraine in the conditions of the coronavirus pandemic and the development of proposals for its improvement. Based on the study of the dynamics of forecast budget indicators on the three-year time horizon, it was proved that medium-term budget planning should be considered as a kind of precaution to avoid unreasonable future government spending, which can adversely affect the pace of economic development and the level of well-being of the population of the country. At the same time, the indicators of revenues and expenditures of the budget for the next years are only a forecast that is periodically clarified in the Budget Declaration by the government in accordance with the trends in the economy and taking into account the emerging various factors of influence. With the spread of COVID-19, adjustments were made to the process of formation and implementation of Ukraine’s budget policy. It is proved that the absence of a legislatively approved strategic plan for the development of the country, including in the sphere of public finances, is one of the reasons for moderate progress in achieving the defined goals. At the present stage of Ukraine’s development, there are long-term financial challenges in the budget sphere that cannot be solved within one budget year, which forces the government to move to medium-term budgetary domination for effective management of budget resources. As a result of the study, the internal and external challenges faced by Ukraine in connection with the need to overcome the consequences of the spread of COVID-19 were identified, the need to focus on ensuring strict compliance with the already established deadlines, criteria and procedures in the formation of the state budget and defining urgent goals of medium-term budget planning. The prospect of further research in this direction is to prove the need to introduce long-term budget planning in Ukraine or to extend the time horizon of medium-term budget planning to a five-year period, which should be based on the relevant legal provision of the Basic Law of the State or the Budget Code of Ukraine.
MANAGEMENT OF INTERNET-MARKETING COMMUNICATIONAL STRATEGIES ON HIGH-TECH COMPANIES AND PROJECT STARTUPS
Authors:   National Technical University Dnipro Polytechnic, Kasian S. Y. , Yuferova D. O. ,   National Technical University Dnipro Polytechnic
Published: December 2020

This article contains development of effective Internet-marketing communicational strategy on a high-tech company in the time of digital interaction in the plane of the marketing environment. Theoretical and methodological provisions for managing Internet-marketing communication strategies of high-tech companies and startup projects have been expanded. It is established that the separation of the target audience and its specific sectors allows company to increase the degree of targeting of marketing communication strategies. This mediates the formation of marketing and communication effectiveness of such strategies in the digital environment. It is determined that advertising strategy is a more creative complex, consisting of a unique offer and transmitted to consumers through the advertising. This article contains the application of the method of forming the budget of marketing communications based on the goals and objectives of the incentive complex. In this case, goals, tasks are determined, necessary costs are calculated. The role of strategic and tactical marketing communications in partnerships is very important because that it contains a system of elements, innovative interaction tools. The Pertinence Coefficient is calculated as an assessment of the choice of marketing communications correctness. An analysis of the “MORE PYVA” company partnership with suppliers and customers was conducted. It is noted that the observed company uses one of the competitive strategies identified as the Strategy of the Leader according to P. Kotler. The company also applies a defense strategy, called “Market Share Protection”. The marketing communication strategy of the company is defined as Strategy of “Pushing”. The matrix of strategic balance (SWOT) of the enterprise was formed. It was found that the analysis and definition of the target audience is important in creating a digital strategy. There is a need to explore the values and social status of consumers and the channels through which it is possible to interact. The “MORE PYVA” chain emphasizes youth meetings, company vacations and fun rest in general. Therefore, company’s Instagram account filled by bright photos and videos of vacation with friends, in nature or at home.
STRATEGIES FOR OVERCOMING RESISTANCE OF PERSONNEL TO CHANGES IN THE ENTERPRISE
Authors:   West Ukrainian National University, Liakhovych Larysa
Published: December 2020

In the context of digitalization, integration of innovative ideas into the business practices of modern economic entities, uncertainty and significant volatility of business conditions in general, it becomes necessary to implement changes in enterprises allowing them to adapt to external realities, achieve strategic goals and ensure sustainable development, etc. However, the lack of understanding and acceptance of changes by personnel may be a significant obstacle to this, which will lead to resistance and, under certain conditions, to serious conflicts, usually causing negative consequences for the company. The types of employees’ reaction to changes are determined and the causes of resistance are analyzed. It is established that strategic approaches to overcoming it include full awareness mass involvement of employees and active participation, incentives, coercion, making agreements, negotiations, personnel reshuffles and appointments, manipulation, etc. It is proposed to base the formulation of strategies to overcome resistance on the type of employees’ reaction to changes and the reasons for its occurrence. This allows to make the best management decision on the type of strategy and tools for its implementation in the enterprise to achieve the expected results. The main strategies for overcoming personnel resistance to change are as follows: development of professional competence of the personnel based on the involvement of key competencies; involvement of personnel in the change process; motivation to apply acquired skills, abilities; informing about the goals, objectives, content of the draft changes. It is concluded that a combined strategy will have the greatest positive effect in solving the problem of overcoming resistance; in its process, a synergy effect will be achieved. At the same time, it is necessary to consider the possibility of emerging contradictions and confrontations among different strategies within its limits due to their inconsistencies and incompliances, which will lead to increased employees’ resistance to change in the enterprise. The implementation of strategies involves the simultaneous use of a set of modern tools that should act in advance, be informative, explanatory, propagandistic, stimulating, etc.
Periodismo y Cambio Climático en América Latina
Authors: Loose Eloisa Beling , Fernández Reyes Rogelio
Published: December 2020

El cambio climático se ha erigido como uno de los principales retos de la humanidad. Los efectos serán severos en algunas zonas de América Latina (responsables en la actualidad de cerca del 10% de las emisiones globales), lo cual viene a sumarse a otros retos sociales y económicos de sus países, con muy diferentes realidades. Los medios de comunicación ejercen un importante papel social en el abordaje de este gran desafío. En esta investigación se presenta una relación bibliográfica en Latinoamérica acerca de la comunicación del cambio climático con el fin de contribuir a su discusión en la región, además de identificar los principales hitos de la cobertura en perspectiva comparada con el ámbito internacional. La investigación bibliográfica identifica numerosas similitudes entre nueve países latinoamericanos, la falta de intercambios sobre la realidad de la región y una serie de ausencias. También se observan semejanzas considerables entre la cobertura latinoamericana y la internacional.
浅析内部审计在企业财务管理中的作用
Authors: 许 真
Published: December 2020

社会经济在不断发展的过程中也加快了各企业发展步伐，企业要想得到健康稳定的发展应全面做好财务内部审计工作，从而保证企业财务工作管理质量，同时可以对企业财务风险进行有效的监管，完成企业财务管理目标，从而加快企业发展。
企业发展高新技术探索
Authors: 党 多福 , 陈 全顺
Published: December 2020

在当今社会，先进技术发展迅速，社会经济体制改革逐步成熟。随着高新技术产业的不断发展，高新技术企业已成为技术创新的重要经济实体。国家可以通过积极鼓励高科技企业利用自身的技术优势，积极参与市场竞争，来大力支持高质量的经济发展。
Main Drawbacks and Unresolved Issues of Elimination of Medical and Sanitary Consequences of Chemical Emergencies
Authors:   All-Russian Centre for Disaster Medicine Zashchita of Federal Medical Biological Agency, Prostakishin G.P. , Sarmanaev S.Kh. ,   All-Russian Centre for Disaster Medicine Zashchita of Federal Medical Biological Agency,   Federal Research and Clinical Centrt of Physical-Chemical Medicine of Federal Medical Biological Agency, Avetisov G.M. ,   All-Russian Centre for Disaster Medicine Zashchita of Federal Medical Biological Agency
Published: December 2020

The purpose of the study is to analyze the main shortcomings and unresolved issues of elimination of the health consequences of chemical emergencies. Materials and methods of research. The experience of specialists of the All-Russian centre for disaster medicine Zashchita (ARCDM Zashchita) in eliminating the medical and sanitary consequences of chemical emergencies is studied. Research results and their analysis. The article presents and analyzes the experience of participation of specialists of ARCDM Zashchita in the elimination of medical and sanitary consequences of a number of chemical emergencies. A wide variety of such emergencies and the need for targeted measures to eliminate their health consequences are shown. The shortcomings and unresolved issues of elimination of medical and sanitary consequences of chemical emergencies related to the imperfection of methodological support, insufficient technical and material support, and problems of special training of medical specialists are identified.
Assessment of Micronutrient Status of Conscripts in Arctic Zone of Russian Federation
Authors:   Military Medical Academy named after S.M.Kirov, Kirichenko N.N. , Novitsky A.A. ,   Military Medical Academy named after S.M.Kirov
Published: December 2020

The aim of the study is to assess the micronutrient status in the autumn and winter periods of conscripted military personnel serving in the Arctic zone of the Russian Federation (Arctic); to perform a comparative analysis of the laboratory and clinical methods used to determine micronutrient insufficiency. Materials and methods of research. The study involved 154 conscripts (all male) aged 18-25 years, healthy, service experience in the Arctic – from 4 months. In the autumn (2 points) and spring (one point) phases the following issues were studied: a set of physical health indicators; laboratory indicators of 8 vitamins (A, E, D, C, B1, B2, B12, folic acid) and 8 minerals (Fe, Ca, P, Co, Mn, Cu, Se, Cr) in the blood; symptoms of vitamin deficiency. The state of health, physical fitness, morbidity and hospitalization of the subjects were evaluated. Research results and their analysis. Data were obtained on the prevalence of hidden (subclinical) forms of vitamin deficiency, including more than 50% – for folic acid, vitamins A, E, D, C, as well as all the studied minerals - in the autumn-winter period, which is more dangerous in terms of the incidence of respiratory infections in organized contingents. The classical view of the prevalence of hypovitaminosis in the spring was revised, which was only partially confirmed for vitamins C and B1. It was found that the classical methods of diagnosis based on clinical symptoms used to determine manifest forms of hypo-and avitaminosis are ineffective for early detection of subclinical forms (prehypovitaminosis). The necessity is substantiated of wider implementation of modern means of laboratory diagnostics of micronutrient deficiency in the body using a proven method of freezing transported samples in combination with already used hygienic methods.
Regulation of Risks of Emotional Burnout Syndrome in Persons in Hazardous Occupations
Authors:   Voronezh State Medical University named after N.N.Burdenko, Petrova A.V.
Published: December 2020

The aim of the study is to prove that the regulation of the magnitude of the risks of emotional burnout syndrome (SEV) in persons in hazardous occupations (OP) can influence the processes of the emergence and formation of SEV. Materials and methods of research. All the examined persons of hazardous occupations (296 people) who had different degrees of probability of occurrence (PVV) of burnout syndrome were divided into 2 subgroups: the 1st subgroup, in which no corrective measures were carried out – 87 people, including 12 people with PVV1, 25 people with PVV2, 25 people with PVV3, 25 people with PVV4 and the 2nd subgroup, in which complex recovery measures were carried out – 209 people, of them with PVV1-20 people, with PVV2 – 58, with PVV3 – 30, with PVV4 – 101 people, where PVV1 is the highest, and PVV4 is the lowest degree of probability of SEV occurrence. Recovery activities were of complex character and included: group classes (lectures) and individual consultations; prevention of occupational risks – a profession-related analysis of activities and recommendations for their optimization; corrective and recovery activities using the devices "Alfaria" and ASIR. Evaluation of the effectiveness of measures was carried out using the device UPFT-1/30-"Psychophysiologist", which allows to determine the parameters of the functional state of the vegetative nervous system, the nature and features of adaptive activity of the body; the effectiveness and adequacy of specific therapeutic and corrective measures, as well as-using the Giessen questionnaire – to assess the presence of psychosomatic disorders. Research results and their analysis. Carrying out comprehensive preventive measures at the early stages of the first signs of SEV in OP individuals (risk management) will help to minimize or level the risks of the occurrence and further development of this syndrome. A set of preventive measures to regulate the risks of SEV in OP individuals can be the basis for further development and improvement of methods and tools for regulating the risks of SEV in various professional contingents and groups.