A110: Multidimensional Interpretation and Development Strategies for the
International Communication of Dragon and Lion Dancing
Authors: Wang Weiyan , Zhou Li , Zhai Cuili 
Published: January 2025

Background/Purpose: The dragon and lion dance, as the bright
treasure of Chinese traditional sports culture, demonstrates Chinese
cultural confidence and distinct national characteristics, serving as an
important showcase for China's image. However, the international
communication of dragon and lion dance faces numerous challenges, including
understanding barriers caused by cultural differences, limitations in
promotion scope, uneven overall development levels, and balancing cultural
impact with cultural identity. These issues are pertinent to the future
development of dragon and lion dance.

Methods: After conducting a literature analysis, the historical
origins, cultural connotations, and communication processes of dragon and
lion dances were systematically examined, laying a solid foundation for
further research. Secondly, we extensively gathered authoritative academic
literature, as well as high-definition video recordings of dragon and lion
dance performance competitions from both domestic and international sources.
Additionally, we employed interview methods to conduct face-to-face or
online interviews with practitioners, researchers, and audience. These
interviews aimed to gain insights into performance practices, audience
feedback, and cultural adaptation across different countries and
regions.

Results: This study, approaching from multiple dimensions
including culture, society, philosophy of the body, economics, politics, and
education, found that the international dissemination of dragon and lion
dance movements possessed the following significant values:

Facilitated the global understanding and appreciation of Chinese
culture.

Enhanced cross-cultural resonance through the integration of
technology and art.

Promoted global awareness and respect for the diversity of bodily
expressions and movements.

Empowered the global cultural industry, fostering diversity.

Bolstered sports diplomacy to elevate China's influence in the
global cultural landscape.

Fostered cultural identity among youth worldwide and innovate in the
field of physical education.

Conclusion/Discussion: The dragon and lion dance played a
pivotal role in international cultural communication. To enhance its global
influence, several strategies are proposed:

Precise positioning and image rebranding, distilling core cultural
elements into accessible symbols for international audiences.

Innovative communication strategies, utilizing VR/AR, social media
challenges, and collaborations with international IPs.

Strengthening cultural exchange through participation in major
events, cultural residency programs, and international
festivals.

Balancing localization and internationalization, adapting the dance
while maintaining traditional and seeking international
collaborations.

Focusing on talent development and educational outreach, creating
resources, refining curricula, and implementing youth exchange
programs.

Enhancing brand development and evaluation systems, increasing
visibility through competitions and image ambassador representation,
and establishing a comprehensive global evaluation framework.