bluuebunny/crossref_metadata_2025 huggingface dataset:
Study of English Translation of Vocabulary with Chinese Characteristics in Line with Skopos Theory
Authors: Zhou Mengying , Zheng Liping , Ye Jianping
Published: September 2023

Based on the existing studies, this study has focused on the 2021 Government Work Report under the guidance of Skopos Theory, combined the features and categories of vocabulary with Chinese characteristics, and explored its translation strategies with some examples. Firstly, it has briefly described the background, purpose and significance of this study. Secondly, it has systematically summarized the research at home and the development of Skopos Theory after its introduction into China. Thirdly, a theoretical framework of translation has been elaborated and the development and principles of Skopos Theory are introduced. Fourthly, the research methods have been adopted with questionnaire and interview in order to investigate the target group's understanding of the bilingual version of the Government Work Report (i.e. GWR) and the author has proposed translation strategies and classifications of vocabulary with Chinese characteristics. Lastly, the previous thesis of the research findings has been summarized and conclusions have been drawn with a summary of the main problems existing in previous studies.
A Corpus-based Study of Personal Pronouns in Shakespeare's Plays
Authors: Wang Yiqi , Zhou Liuqin
Published: September 2023

Based on corpus comparative analysis of Shakespeare’s plays Zhu Shenghao and Liang Shiqiu’s translations of Shakespeare’s plays in terms of personal pronouns. The analysis reveals that Liang Shiqiu chooses more explicit personal pronouns, while Zhu Shenghao pays more attention to the divine rhythm of the translation. Compared with the two translations, the use of personal pronouns in Liang Shiqiu’s translation is more frequent. Thereby analyzing the influencing factors of this phenomenon, the study shows that the differences between Chinese and English languages, the subjectivity of translators and social factors affect the explicit pronouns in translation and variation.
On Foreign Translation of Chinese Agricultural Classics from the Perspective of Intercultural Communication
Authors: Cao Yang , Zhou Liuqin
Published: September 2023

The classics have always been a relatively important part of Chinese traditional culture, and the vast number of classics is the main carrier of Chinese traditional culture. At the same time, the translation of agricultural texts is an indispensable part of Chinese culture to go out and enhance its communication power and influence. Through the translation of agricultural classics texts into English, the target readers who lack Chinese cultural background or have insufficient cultural background can recognize the excellent Chinese traditional culture. While the number of agricultural texts is relatively small compared with other fields and has not been given due attention. Moreover, Chinese agricultural texts are mostly in literary languages, which are not only difficult to understand but also require strong professional translations. The Qi Min Yao Shu is one of the most complete books on agriculture in China, reflecting the knowledge of agricultural science accumulated by the working people of China before the sixth century, and is a treasure of knowledge on agriculture. From the perspective of cross-cultural communication, the foreign translations of culturally loaded words, agricultural terms, sentences, and styles in the Qi Min Yao Shu are studied with typical cases selected from them. Finally, the significance of the study of the foreign translation of Chinese agricultural texts is that: (1) according to different translation methods, the translation principles of agricultural texts are summarized (2) this thesis can enrich the number of foreign translations of agricultural texts and serve as a reference for later research.
The Integration of Education Management and New Media Communication: Opportunities and Challenges
Authors: Xia Mengjiao
Published: September 2023

In the digital age, new media has penetrated into every field of our life, changing the way of information dissemination and people's cognition of the world. Education also cannot avoid this trend. In recent years, with the integration of educational technology and new media, the relationship between educational management and new media communication has become a hot topic of research. This new teaching model not only brings many opportunities for education, but also brings unprecedented challenges. Studying the opportunities and challenges of both is helpful to further improve the education model and enhance the education level. This paper mainly applies the investigation method and comparative method to explore the problems existing in education management and the opportunities of new media communication integration. According to the survey results, 53% of college students believe that it is more convenient to obtain the learning resources they need in the "new media" local college student education management model.
Research on the Application and Development of RPA in Accounting Higher Vocational Education: A Chinese Perspective
Authors: Liu Xuan , Dr. Nur Nadirah Binti Mohamad Ishak
Published: September 2023

Amid the swift rise of artificial intelligence and Robotic Process Automation (RPA), there is an urgent call for innovative shifts in accounting education within higher vocational institutions. This study examines the pragmatic use of RPA, against the backdrop of China's professional accounting education landscape. The current focus on accounting calculations and financial software in Chinese accounting education overlooks vital skills in financial robot operation and data handling. Furthermore, students' organizational and communicative abilities demand enhancement. To address these issues, vocational colleges should prioritize educator development and curricular adaptations. These measures will nurture a cohort of students equipped with enhanced comprehensive skills, poised to adapt to the dynamic demands of the financial sphere and contribute to its sustainable evolution.
The Intrinsic Logical Connection Between Marx's Theory of Social Interaction and The Common Destiny of Mankind
Authors: Liu Tong
Published: September 2023

The idea of the community of human destiny is the Chinese wisdom of General Secretary Xi Jinping on the peaceful development of the world in the 21st century. Based on the social interaction theory of Marx, the idea focuses on the development of globalization and the future destiny of mankind, and actively advocates the concept of common destiny and win-win cooperation, thus providing a scientific Chinese proposal for world development. At the same time, the idea of community of human destiny, as a new model of Marx's social interaction theory in the new era, is bound to face all kinds of challenges, and only by constantly sorting out the historical logic, tracing back the theoretical logic, and enhancing the theoretical self-confidence by clarifying the practical logic, can we turn the challenge into an opportunity, and the adversity into a good situation. Therefore, it is of far-reaching value and historical significance to restore the internal logical relationship between the two based on the social interaction theory.
Research on Tourism Development Strategies in Guizhou Province in The Post-Epidemic Era
Authors: Song Wanling , Zhan Xuegang
Published: September 2023

Starting at the end of 2019, the outbreak of the new crown epidemic in the first half of 2020 has had a severe impact on the global economy. Although under the effective response of the Communist Party and the people's government, China has reduced the infection rate of the new crown to the greatest extent. Furthermore, mortality rates, but the impact of the COVID-19 epidemic on the national economy is still relatively significant. Under the background of the epidemic, China's tourism industry has been hit hard. Based on this, how to vigorously develop the tourism industry after the new crown epidemic is the current research direction of many scholars. The proposed research object of this paper is the Xi Jiang Qianhu Miao Village tourist attraction in Guizhou Province. This paper uses the literature reading method, questionnaire survey method and AHP analysis method to investigate and understand tourists' perception of tourism development in Guizhou Province. The statistical sample of this paper is selected For tourists who come to Xi Jiang Qianhu Miao Village. The questionnaire design is designed to understand tourists' expectations of tourist attractions, their views on the content of Xi Jiang Qianhu Miao Village tourism projects and creative learning tourism projects with research nature, and the related influencing factors are analyzed by AHP analysis method Sort the weights and then propose a targeted improvement strategy for the Xi Jiang Qianhu Miao Village tourist attraction.
Adhering to the People-centered Approach Is the Value Pursuit of Marxism
Authors: Hu Wenjing
Published: September 2023

Adhering to the people-centered development thought is an important part and one of the important strategies of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. Adhering to the people-centered approach reflects the distinct political stance of Marxism, the values of the CPC putting the people first, the concept of governing for the people, and the concept of free and all-round development.
Effectiveness of Mandatory Share Repurchase Provisions Research
Authors: Zou Hailiang
Published: September 2023

The compulsory share repurchase provision of the Company Law only provides for the share repurchase of dissenting shareholders, but does not make systematic arrangements for other share repurchase situations, which has led to frequent contradictions in the application of the law in judicial practice. The existing Company Law does not make specific provisions for the repurchase of the company's statutory initiative, nor does it make legal regulations for the repurchase of the shares agreed in the articles of association and agreement. The legislation should not prohibit the repurchase of equity in the limited liability company, and only set the conditions for not allowing the repurchase of equity can be. Through the institutionalized and systematic arrangement of the resolution authority, notification obligation and disposal of repurchased equity, a systematic and complete repurchase system is constructed. For the determination of the validity of the equity repurchase agreement, the three aspects of contractual rules, shareholders' meeting voting and operating conditions should be grasped comprehensively.
Civil Law Protection of Online Consumer Privacy
Authors: Zou Hailiang
Published: September 2023

With the continuous progress and development of science and technology, the popularization and application of network big data and artificial intelligence technology affects our life all the time, which allows consumers to enjoy efficient and convenient services and also boosts the growth of social economy. In the context of big data, consumer privacy is often infringed upon, and the design of a civil law protection system for online consumers' privacy is particularly urgent in this context. In view of the problems of the civil law protection of privacy in China's network era, we propose to improve the civil law protection system of privacy in China's network era according to the specific situation of China and the mature legislation concept of foreign countries.
From the Second Child Policy to the Open Third Child
Authors: Hu Xinyu , Du Jingwen , Xu Zuowei , He Liju
Published: September 2023

In recent years, the fertility rate of all countries has been in a state of continuous decline, and even some countries will have zero or negative fertility growth. China is also facing the dilemma of declining fertility rate. From the one-child policy to the second-child policy to the third-child policy, China has been making efforts to improve the fertility rate. But how did China, as a populous country, change from a country with high fertility rate to a country with various policies to improve fertility rate? Today, we are questioning the background of the fertility rate in the past and the development of today's society, to explore the reasons why the fertility rate has been decreasing in recent years, and to find out the countermeasures to improve the fertility rate, so as to promote social progress and the continuous development of the national economy.
Analysis of Quasi-affixes in Cyber Language from the Perspective of Memetics
Authors: Liu Zhenmeng
Published: September 2023

In information age, people have gradually integrated into the new era of network culture. In the process of Chinese communication online, quasi-affixes, a new type of affix, are being generated correspondingly. They enrich netizens’ life and boost the prosperity of Internet’s culture. Created by Richard Dawkins in The Selfish Gene, Memetics is a new theory to explain the law of cultural evolution based on Darwin's theory of evolution. Memes are the basic units of cultural information inheritance. The thesis intends to analyze the prevalent reasons of quasi-affixes in cyber language as well as their functions in daily communication and cultural transmission from the perspective of memetics by typical examples. To achieve it, the analysis will develop from three aspects, the form and meaning advantages of quasi-affixes and their roles playing in different scenarios. Finally, it will draw a conclusion.
The Paradox of Creative Work: Exploring Autonomy and Inequality in the Cultural and Creative Industries
Authors: Wu Muyuan
Published: September 2023

This article investigates the notion of the "creative worker" in the context of the cultural and creative industries. It examines the positive aspects of creative employment, such as autonomy, self-expression, and a dynamic workplace. Nevertheless, it highlights the paradoxical nature of creative work, in which employees frequently confront precarious and exploitative conditions. The article discusses the disparities creative workers face, including the prevalence of insecure and project-based contracts, mental health issues, and gender, ethnicity, and class disparities. Using empirical evidence and scholarly debates, this article challenges the notion of a meritocratic creative economy and raises concerns about the systemic barriers marginalised groups encounter. It provides a comprehensive examination of the realities and complexities of working in the creative industries.
The Application of the Principle of "Faithfulness, Expressiveness and Elegance" in Prose Translation: An Example of Zhang Peiji's Translation of Never give up the pursuit of learning
Authors: Wang Wenjuan
Published: September 2023

The translation principle of Yan Fu's “Faithfulness, Expressiveness and Elegance” has been studied for a long time. Different translators have different views on how to use this principle. In this paper, the author takes Zhang Peiji's translation, written by Hu Shi's Never give up the pursuit of learning as an example, analyzes the use of principle in Zhang's translation, and studies the application strategies of it in the prose translation.
Ideological and Political Education, Protecting Seedlings and Cultivating Seedlings-Moral Education
Authors: Liang Huilin , Wang Hongxiang , Yang Yucui , Liang Xiujie
Published: September 2023

Teenagers are the hope of the country and the future of the nation. As a special group of teenagers, juvenile offenders take juvenile offenders as the main body to carry out ideological and political education based on moral education, which plays an important role in forming correct moral cognition and good moral quality. How to carry out ideological and political education for juvenile offenders has become an important problem to be solved. In this article, we discuss how to carry out moral education for juvenile offenders.
Research on Object Control and Application of University Maintenance Project Management
Authors: Liu Weijiao
Published: September 2023

In this paper, the object control theory is applied to the design of the management scheme of the university maintenance project. The design content is covered the project object control, The overall trade-off of the three goals, the management performance appraisal and the safeguard measure. At the same time, scientific theory and method are used to guide the design process, and then achieve the design goal. The ultimate goal of the research is effectively improving the effectiveness of the comprehensive management of the maintenance project, thereby promoting the optimal allocation of the renovation funds and other educational resources.
Research on Legal Regulations for Facilitating Cross border Paperless Trade in China
Authors: Li Jiaqi , Zhu Xiaoyu
Published: September 2023

The first comprehensive regulation of paperless trade facilitation, Framework Agreement on Facilitation of Cross-border Paperless Trade in Asia and the Pacific, came into effect on February 21, 2021. This agreement injects new vitality into China's "high-level opening up to the outside world, opening up new prospects for win-win cooperation". How to use modern information technologies such as the Internet to facilitate paperless trade, promote high-level trade development, increase trade opportunities, and enhance international trade competitiveness is worth pondering. In the process of Paperless office cross-border trade, there are difficulties such as the lack of "single window" construction, and the lack of deepening regional trade coordination and cooperation. In view of this, it is necessary to strengthen the top-level design of the legal and policy framework for paperless trade facilitation, unify cross-border data exchange standards, promote electronic data interconnection and cross-border mutual recognition, strengthen regional coordination and cooperation in paperless trade, and other relevant suggestions to promote China's high-level opening-up to the outside world.
Research on the Empathy Strategy of Intangible Cultural Heritage Short Videos from the Perspective of Cross-cultural Communication
Authors: Lang Xiumei , Wang Jinfan , Ma Lin
Published: September 2023

Intangible cultural heritage has important cultural value in the world, but due to cultural differences, language barriers and other reasons, its inheritance and promotion have been limited. The empathy strategy of short videos of intangible cultural heritage (SVOICH) from the perspective of cross-cultural communication can help the audience better understand and appreciate the intangible cultural heritage of different cultures. The experimental results show that the application of short video empathy strategy can improve the audience's emotional engagement and sense of identity. The average emotional engagement of the audience is 50% higher than that of the audience without short video empathy strategy, and the average sense of identity is 35% higher than that of the audience without short video empathy strategy. These results indicate that the empathy strategy of SVOICH from the perspective of cross-cultural communication can promote cross-cultural communication and interaction, and realize the inheritance and promotion of intangible cultural heritage.
Analysis of the Communication Value of Television Cultural Programs in Southeast Asia
Authors: Li Chao , Gu Zheng , Xu Le
Published: September 2023

This paper aims to explore the dissemination value of CCTV's cultural programs in Southeast Asia. Firstly, we will analyze the audience situation of these cultural programs in Southeast Asia, and then focus on studying the degree of recognition of Chinese culture among Chinese in Malaysia and Singapore. Next, we will explore the significance and value of these cultural programs in the dissemination of Southeast Asian countries. Finally, by analyzing the conclusions obtained, we will summarize the dissemination value of television cultural programs in Southeast Asia.
Study on the Application Situation of Chinese Unit Leaning Plan Pointing to the Key Competences in Primary School
Authors: Hu Panna , Li Lufei
Published: September 2023

With the promulgation and implementation of the Chinese Curriculum Standards for Compulsory Education (2022 edition), Key Competences has become an important goal of teaching reform in basic education. It is urgent to renew the professional leaning scheme based on Key Competences, and the unit leaning plan becomes an effective scheme to cultivate students' Key Competences because of its advantages of unit integration. On the basis of clarifying the value and significance of unit leaning plan, combined with student questionnaire and teacher interview, this paper studies the current situation of the application of unit leaning plan in primary school Chinese teaching, analyzes the current situation and existing problems of the design and use of unit leaning plan, and puts forward suggestions for the optimization of unit leaning plan pointing to the subject Key Competences.
A Review of George Steiner’s Translation Theory
Authors: Chen Yongcheng
Published: September 2023

George Steiner is a representative of the hermeneutic School of translation theorists. His monograph on language and translation theory After Babel, published in 1975, is a breakthrough milestone in the history of translation. Focusing on the theories of "translation is understanding" and The Hermeneutic Motion put forward by George Steiner in After Babel, this paper explains Steiner's main translation thoughts, discusses the detailed essence of The Hermeneutic Motion, and makes a critical analysis on this basis.
Effective Behavior Research of Blended Teaching in Dance Theory Course
Authors: Shang Ran
Published: September 2023

In the teaching of dance theory courses in colleges and universities, teachers use a mixed method to carry out teaching work, which not only changes the single teaching mode of dance theory courses in the past, but also provides diversified choices for teachers to better develop course teaching work. . At the same time, it also allows students to realize the cultivation and improvement of their own comprehensive literacy ability in the process of blended teaching, and truly helps students achieve long-term development. In view of this, in order to make students learn more effectively in dance theory classes at the university level, teachers need to try to summarize some Methods and strategies that can better guide the course teaching work, so as to make the blended teaching of dance theory courses in colleges and universities more effective and meaningful.
Study on Patterns of Stylized Deer Stone Statues
Authors: Zhao Xiaoli
Published: September 2023

More than 90% of the stone statues on the Eurasian grasslands have stylized deer patterns, so they are called deer stones. In addition, some deer stones are also engraved with other animal patterns, weapon patterns, and decorative patterns such as dots, rings, and belts. This paper tries to explain the phenomenon of deer worship from the perspective of shamanism and animism on the basis of summarizing the patterns of stylized deer stone statues, and explains the related religious activities and totem worship. The purpose is to further study the phenomenon of deer worship.
Research on the Path of Integrating Olympic Spirit into Secondary School Ideological and Political Education
Authors: Li Lun , Zhi Guo
Published: September 2023

Olympic spirit is a kind of sports competition spirit that pursues the beauty of the world, the aggressive, the harmonious development of human beings, and the fairness, justice, freedom and equality. Integrating the Olympic spirit into the ideological and political education of secondary schools can both enrich the content of ideological and political education and expand the construction of ideological and political education curriculum system, and can stimulate the interest of secondary school students in sports activities. The Olympic spirit has an important function of belief leading, value guiding and personality shaping in the process of ideological and political education for secondary school students. Therefore, the Olympic spirit should be integrated into the ideological and political education of secondary school students, so as to better cultivate the new generation who can be responsible for national rejuvenation.
The Role of the Prison Library
Authors: Han Kaimei
Published: September 2023

Purpose: The purpose of this paper is to demonstrate the role of the prison library. Structure: This essay first points out the background, definition and development of the prison library. Then, through an analysis of relevant literature and instances, the essay emphasises the important role that prison libraries play in offering educational opportunities, protecting prisoners' mental health, strengthening family connections, and supporting personal growth. Prison library is a vital part of the penal system by stopping the cycle of recidivism and promoting personal development. Conclusion: Prison libraries should be expected to take on the role of assisting inmates in their rehabilitation and achieving the library's goal of encouraging people’s development.
Research on the Long term Mechanism of Practical Teaching Base for Ideological and Political Theory Courses in Universities
Authors: Hu Xiujie , Pan Jingcheng
Published: September 2023

The practical teaching base is an important platform for the upgrading and transformation of the ideological and political course, which helps to enhance the effectiveness of the ideological and political course, promote the unity of knowledge and practice of college students, enhance the awareness of "Confidence doctrine", and help cultivate the innovative consciousness and ability of college students. It is an important direction of the ideological and political course reform. In recent years, universities in Anhui Province have made some beneficial explorations and attempts in the construction of a long-term mechanism for practical teaching of ideological and political theory courses, which is worth learning from. For example, establishing a campus practice base based on ideological and political courses, comprehensively utilizing existing practice teaching bases, exploring new resources for practice teaching bases, and creating a virtual practice teaching base based on the "network platform"; Establish a long-term guarantee mechanism for the practical teaching base of ideological and political theory courses in terms of organization, funding, management mechanisms, etc; Establish a long-term cooperation mechanism for the practical teaching base of ideological and political theory courses in building a profit driven structure for win-win cooperation and a resource integration structure for learning from each other's strengths and weaknesses.
Financial Analysis of New Energy Vehicle Companies in the Context of "Double Carbon"
Authors: Hu Yuwei , Wu Chuling , Wang Yue
Published: September 2023

With the national goal of "carbon neutrality and carbon peaking", new energy vehicles have become the trend of automobile industry development. BYD is recognized as the strongest new energy vehicle company in China, so the article takes BYD as an example, analyzes its problems and proposes improvement suggestions with the company's 2018-2021 annual report.
A Study on the Comprehensive Evaluation of the Impact of Consumer Behavior in the Online Red Economy
Authors: Zhang Min , Wan Jie
Published: September 2023

With the continuous development of Internet information technology, online celebrity economy has emerged as the times require. At the same time, with the changes of the times, consumer behavior and consumption habits have also changed accordingly. In order to clarify the influencing factors of online celebrity economy on consumer behavior, further determine how to effectively promote consumer behavior under the background of online celebrity economy. This paper takes "online celebrity economy" and "consumer behavior" as keywords, summarizes relevant research achievements in recent years, and lists the current situation, shortcomings and future research directions of existing research.
A Survey of Localization Techniques for Underwater Wireless Sensor Networks
Authors: Pu Wangyutong
Published: September 2023

With the continuous development of marine resources, the position of Underwater Wireless Sensor Network (UWSN) is becoming more and more important, and UWSN needs to know the location of sensor nodes when completing tasks such as marine data collection, environmental monitoring, and aiding navigation, etc. Accurate sensor node location information is the key to effective acquisition of underwater data. The key to effective underwater data acquisition is accurate sensor node location information. Due to the influence of the environment, global positioning system (GPS) signals cannot be propagated underwater, so hydroacoustic communication becomes the best choice for node positioning. However, the unstable underwater environment brings a series of challenges to hydroacoustic communication, such as high channel bit error rate, low bandwidth, large propagation delay, and obvious multipath effect. According to the characteristics and challenges of hydroacoustic communication, this paper classifies the localization algorithms of underwater wireless sensor networks into (i) distance-based and distance-free localization algorithms, (ii) single-hop and multi-hop localization algorithms, and (iii) distributed and centralized localization algorithms.
The Multimodal English Learning Strategies, Motivation, and Engagement among College Students in China
Authors: Men Yueyuan
Published: September 2023

In China, traditional English teaching is teacher-centered, and students only passively accept knowledge. In addition, online language learning that is teacher-directed also needs to be further investigated. There is a glaring gap in how teachers explicitly examine how individual differences play a part in multimodal English learning. A questionnaire was distributed to 527 college students including English major and non-English major in China in total. With the results obtained from the data gathered, it was found out that EFL learners prefer to use metacognitive strategies more than affective, social, memory, cognitive, and compensation strategies. They exhibit a stronger desire for career and economic enhancement, as well as a keen interest in becoming global citizens than communicating and affiliating with foreigners, seeking self-satisfaction, and integrating with other cultures. EFL learners demonstrate a relatively high level of social engagement, followed closely by cognitive engagement. Affective engagement and behavioral engagement also receive favorable ratings, albeit slightly lower. It is hoped that this research may be beneficial to the cultivation of English learning strategy use and to improve the overall English proficiency of EFL.
Correlations and Gender Differences between Self-efficacy and Test Anxiety in University Students
Authors: Tang Boya
Published: September 2023

This study investigates whether there is a correlation between test anxiety and self-efficacy among university students, with a focus on whether there are differences in test anxiety and self-efficacy between male and female students. A sample of 1980 students was drawn from a Scottish university to participate in the study. The MSLQ questionnaire was used to measure the students' test anxiety and self-efficacy levels. Independent sample t-tests and Pearson correlation tests were conducted on the data collected. The independent samples t-test results showed that female students had significantly higher test anxiety and significantly lower self-efficacy than male students. Correlation analysis showed a significant negative correlation between test anxiety and self-efficacy. The findings of this study have important implications for further research into the reasons for the differences in the mindsets of male and female students facing examinations, and for addressing the dilemmas of female students about examinations and self-efficacy.
Research on Self-cognition of College Students in the Background of AI Language Model Use
Authors: Xu Hanwen
Published: September 2023

This paper discusses the status and influencing factors of college students' self-cognition under the background of the use of artificial intelligence language model. A cross-sectional study design was used to survey college students from different specialties and ages, and questionnaire analysis was used for data analysis. The research results show that the use of AI language model by college students is generally with some uncertainty and dependence; the overall level of self-cognition is high, but there are some differences; the correlation between AI language model and self-cognition, and the influence factors include gender, major and age. This study is helpful to promote the self-cognition and development of college students, improve the application efficiency and popularity of AI language models, and its relationship can be further explored in the future.
Exploring the "Teaching and Learning" of Calculus Course from the Perspective of Teaching Connection
Authors: Zhou Maojun , Xu Feng , Cai Xiaowei
Published: September 2023

In the current Mathematics education system, there is an obvious disconnection between college mathematics (taking calculus as an example) and middle school mathematics. If the connection is not smooth, it will directly affect the teaching effect of college mathematics. This article analyzes the causes of poor connection from the perspectives of differences in teaching objectives and methods, disconnection and overlap in teaching content, differences in learning methods, external environmental influences, and individual differences in student sources. We have proposed bridging strategies from the perspectives of teachers' "teaching" and students' "learning", providing teaching references for improving the effectiveness of university mathematics teaching and cultivating high-quality mathematics talents.
On Reading Anxiety and Reading Proficiency of Non-English Majors in China
Authors: Tang Rangcao
Published: September 2023

College English Teaching Guide (2020 Edition) emphasizes the use of English as a basis for acquiring the most up-to-date science and technology in one's specialty and understanding foreign societies and cultures, as well as for cultivating cross-cultural communicative competence, and reading is the most direct and effective way to do so. However, there are numerous factors affecting reading, and related research needs to be deepened continuously. The purpose of this paper is to investigate the relationship between reading anxiety and reading ability among Chinese non-English majors. It is found that lexical-grammatical anxiety, chapter genre anxiety, emotional anxiety and cultural anxiety affect college English reading ability. The purpose of this article is to propose an enhancement program to develop college English reading teaching from the perspective of teachers and students.
The Current Situation of Students' Learning Style and Countermeasures in Chinese Higher Education Colleges and Universities
Authors: Peng Sijia
Published: September 2023

This paper analyses the current academic style of students in Chinese higher vocational colleges and universities by analyzing the current status quo of "insufficient motivation to learn, inappropriate learning methods, excessive examination orientation, poor classroom discipline", and then analyses the reasons for this, which involves the education system, family education, the social environment, the educational ability of teachers and other aspects, so as to put forward measures to improve the academic style of higher vocational students in four aspects, namely, school level, family level, and students' level, Teachers' level, family level and students' level, so as to put forward the initiatives to improve the construction of higher vocational students' academic style.
Language Socialization in the Classroom: Collaborative Learning Model
Authors: Zhu Yiling
Published: September 2023

Collaborative learning as a mode of learning has long been a hotly debated topic because of its many advantages that can facilitate learning and some disadvantages that are hard to ignore. Sociolinguistic research has shown that students’ socialization can be promoted through collaborative learning, and in order to achieve this, how teachers design and organize collaborative learning is particularly important.
Understanding and Development of International Chinese Education under the Background of the New Era
Authors: Zhao Nan
Published: September 2023

In recent years, with the continuous improvement of China's comprehensive national strength, the development of international Chinese education is in full swing, but the new challenges are also increasing day by day. As a window for the world to understand China, Chinese education shoulders the important task of promoting cultural exchanges between China and the West, breaking down regional barriers, and promoting world peace and development. From the development process of international Chinese education to the recognition of the importance of intercultural communication ability, we can see that in the new era, international Chinese education is not only about imparts language knowledge, but also needs to cultivate teachers' and students' intercultural awareness, break the thinking limitation in a single language background, innovate teaching thinking, and deal with contradictions and conflicts in intercultural communication. Truly make Chinese learning a bridge between China and the world. The new era is both an opportunity and a challenge. The development of international Chinese education has a long way to go and requires the contribution and wisdom of every Chinese teacher.
Engineering Ethical Risks Analysis Under the Lens of Big Data Technology
Authors: Zhang Xiyu
Published: September 2023

Big data has made social production and operation more efficient and provided people with more information. Its advantages come with ethical crises, like invading privacy, compromising fairness, and endangering safety. This paper investigates the dangers and influence of big data engineering, The solutions and protection measures to prevent and reduce the risk of engineering ethics are put forward to improve the security and reliability of big data engineering.
New Approaches to City Marketing and Image Promotion in Luoyang within the Context of New Media
Authors: Han Weiwei
Published: September 2023

Currently, as the influence of the pandemic gradually diminishes, there is a growing demand for cultural tourism. The establishment of urban image and city branding has an increasingly significant role in the development of a city's spiritual civilization and material prosperity. This article begins with the concept of urban marketing and, in conjunction with the case of Luoyang's online sensation, explores the evolution of urban marketing and the construction and dissemination of urban image, as well as the issues it exposes.
Study on the Digital Path of Chinese Baijiu Culture Communication
Authors: Zhu Qiang , Qi Enpu
Published: September 2023

This paper analyzes the impact mechanism of digital technology on baijiu culture communication, evaluates the current situation and problems of digital transformation of Chinese baijiu enterprises, and puts forward the digital transformation path and suggestions for Chinese baijiu enterprises. This paper argues that digital technology has both promoting and challenging effects on baijiu culture communication, which requires baijiu enterprises to actively respond and adapt. Chinese baijiu enterprises have a lot of room and potential for improvement in digital transformation, and need to implement effective measures and strategies.
How U.S. Change its China Policy During the Ukraine War
Authors: Liu Mingyue
Published: September 2023

The past decade has seen China-U.S. tensions ratchet up. Since Russian forces began their full-scale attack on Ukraine on February 24th, 2022, the U.S. intended to Russianize China’s image, constantly tying China to Russia via unverifiable intelligence. From “China- Russia no-limits friendship” to “Ukraine today, Taiwan tomorrow”, to “Chinese spy balloon”, the war of words between the two nations has reached newer levels. Meanwhile, China has been subjected to mounting U.S. technology sanctions. These sanctions, bordering on hostility, between the two superpowers caused their economies to decouple. The U.S. is developing a systematic, hard-line strategy on China. How to manage these challenges should be a top foreign policy priority for the Chinese government.
Effect of Matching Individual Power Perception and Brand Anthropomorphism on Purchasing Intentions
Authors: Gao Kang , Li Xiaonan
Published: September 2023

This paper explores the mechanism and boundary conditions for the effect of matching anthropomorphized brand image and individual power perception on consumers’ purchasing intention. Using a Stereotype Content Model, this paper divides brand anthropomorphism into warmth-related and competence-related anthropomorphized images and adopts different methods to activate consumers’ power perception for discussion and verification. The results of the three experiments show that consumers with low power perception prefer warmth-related anthropomorphized brands while those with higher power perception lean towards competence-related ones. Matching high (low) power perception and types of anthropomorphism is mediated by an exchange relationship (communal relationship). The above effects exist only in the context of low perceived risk. When perceived risk is high, regardless of power perception, consumers all prefer competence-related anthropomorphized brands. This paper is of theoretical and practical significance as it not only enriches the research into brand anthropomorphism, but also provides guidance for tailoring strategies of brand anthropomorphism.
New Thinking on Artificial Intelligence and Economic and Social Changes Combined with Singularity View
Authors: Chen Yuanqi , Wang Hui
Published: September 2023

After the concept of "singularity" was put forward, the debate on the possibility of artificial intelligence gaining subject "consciousness" and the threat to the sustainability and subjectivity of human species has intensified. From the historical development of modern artificial intelligence, this paper analyzes the two "contradictory" attitudes of human towards artificial intelligence, and then summarizes and puts forward some new thoughts on this basis. This paper analyzes the positive effects of artificial intelligence on the economy and society, and draws a conclusion that the economy will continue to benefit from the development of artificial intelligence and may reach the economic singularity from the perspective of the continuous expansion of artificial intelligence application scale and AI big data market. This paper argues that there is no sufficient and reliable evidence for the arrival of the singularity that machines possess "subject consciousness", and the value of new thinking brought by this argument is worth paying attention to. For the accompanying challenges to social order, the government needs to adopt reasonable policies, control the scale of artificial intelligence through financial guidance, fiscal expenditure and other means to maximize social welfare, and at the same time, increase redistribution efforts and improve the social security system.
The Enlightenment of Aesthetics to Middle School Poetry Education
Authors: Shen Shaotong
Published: September 2023

The focus of aesthetic thinking is "the same truth, goodness and beauty", which is embodied in the practice-based historical materialism which is established to meet the needs of The Times. Aesthetics believes that the truth, good and beautiful origin lies in the material production practice of human society, which grasp the basic contradiction between the subject and the object, and will be separated in human activities in the natural world and the human world re-integration, in order to effectively make the subject into the reality of freedom, so as to win a happy and wonderful life. The aesthetics of winning a happy and wonderful life is mainly manifested in the early "freedom to know the world", the middle "freedom to transform the world" and the late "freedom to feel the world". These are undoubtedly very special inspirations for the middle school poetry education to shape creative talents and "sound personality" who "seek truth", "be good" and "worship beauty" and realize the new realm of "human development and integrity construction".
The Spiritual Connotation of Dragon Pattern Art in Jade Wares from Shanxi Jinhou Tomb
Authors: Zhao Xiaoli
Published: September 2023

The cultural relics unearthed from the tombs of the Marquis of Jin in Shanxi are an original treasure house with profound connotations and rich variety, allowing us to experience the wonderland and experience the distant history. The unique dragon patterns contain extremely complex, mysterious, rich and profound social connotations, in this unique pattern, it reveals the original religious consciousness, totem worship, as well as evil spirits and blessings, which imply auspicious symbols, At the same time, we can get a glimpse of the decorative imagery of design that originates from reality and is higher than reality.
Research on the Legal System of Sports Intellectual Property from an International Perspective
Authors: Zhu Lin
Published: September 2023

The development of digital technology has created enormous opportunities for the global promotion of sports intellectual property rights, while also bringing various risks and challenges to the global protection of sports intellectual property rights. It is extremely important to deeply explore the legal system of sports intellectual property rights from an international perspective in order to prevent the occurrence of sports intellectual property rights worldwide and promptly remedy the corresponding infringed sports intellectual property rights. On the one hand, such research contributes to the global relief and maintenance of sports intellectual property rights; On the other hand, in a deeper sense, it contributes to the steady development of the global sports industry. Research suggests that the characteristics of the legal system of sports knowledge are mainly manifested in the virtualization of international jurisdiction, the foreign-related nature of the rights subject, the differences in legal systems, and the particularity of the rights object.
Construction Performance Evaluation System of Digital Publishing Public Service Platform in China based on BSC Model
Authors: Wang Laibin , Liu Lixia
Published: September 2023

In order to make the performance evaluation system of strategic transitivity, starting from the actual situation of the digital publishing public service platform, combined with the expert consultation, based on the idea of the balanced score card, built four target dimension, 12 primary indicators, a total of 27 secondary indicators of performance evaluation index system, and index weight is obtained by using the analytic hierarchy process (AHP), according to the score and the combination weights, evaluate comprehensively the performance of digital publishing public service platform.