bluuebunny/crossref_metadata_2025 huggingface dataset:
Research On the Development Strategy of Chinese Domestic Brands Based on Stepps Model—A Case Study of Hui Li Shoes
Authors: Deng Mufan
Published: February 2024

In today's fierce global economic competition, local Chinese brands' future development strategy and planning are particularly important. With the trend of globalization and the intensification of market competition, local Chinese brands must constantly innovate and adapt to changes to gain competitive advantages. At the same time, the rise of new media has brought great changes and opportunities to the marketing industry. Traditional marketing methods have made it difficult to meet the needs of today's consumers, while the emergence of new media provides brand communication with a new channel and way. Domestic brands' use and marketing of new media have become the trend of future business development. By using new media platforms, domestic brands can better interact with consumers and deliver brand values and concepts. This paper aims to conduct an in-depth analysis of the development of Chinese domestic brands based on the STEPPs model. The STEPPs model is a theoretical framework based on communication and marketing that explains why products, ideas, and behaviors are widely disseminated and accepted. It includes six key elements: Social Currency, Triggers, Emotion, Public, Practical Value, and Story. Through in-depth analysis and research of these six key elements, this study can reveal their importance and application value in brand marketing for the market. At the same time, it can also explore the success of successful domestic brands and put forward plans and suggestions for the future development of domestic brands.
Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising
Authors: Zhou Zimeng
Published: February 2024

This study discusses the evolving trends in online advertising, diverse marketing models, and changing user needs. From the early development of the Internet, especially in the early 1990s, to the emergence of numerous advertising formats, online advertising has become an integral part of modern marketing. Different types of online advertisements, such as banner ads, pop-up ads, video ads, native ads, search engine ads, and social media ads, fulfill different needs of advertisers. In addition, the study also explores diverse marketing models for online advertising, including pay-per-click, pay-per-thousand-displays, pay-per-action, affiliate marketing, targeted ads, and video ads, which provide more choices for advertisers. In terms of user characteristics and needs, as technology continues to evolve, user reliance on mobile devices increases, the use of ad-blocking and anti-advertising technologies rises, concerns about data privacy increase, social media becomes an important channel for advertising, and data analytics and ad-tracking technologies become increasingly critical. A user’s age, gender, geographic location, interests, purchase history, device and platform, social interactions, and privacy preferences are important in creating user profiles and target market analysis. In summary, online advertising plays a key role in the modern marketplace, providing advertisers with global advertising opportunities and the need to continually adapt to market and technological changes to maximize ad effectiveness.
Comparative Research on the Internationalized Business Strategies of China and U.S. Multinational E-commerce Companies
Authors: Li Xinying
Published: February 2024

This paper conducts comparative research on the internationalized business strategies of Chinese and U.S. multinational technology companies, with a specific focus on E-commerce. It begins by examining the global macroeconomic context, including features of the world economy and the opportunities and challenges faced by multinational tech companies in their international operations. It then assesses the global competitiveness of Chinese and U.S. e-commerce industries through international market share analysis, trade competitiveness indices, and revealed comparative advantage indices. Subsequently, a comparative analysis is conducted for two multinational tech giants, Alibaba and Amazon, considering their management capabilities, financial performance, investment outcomes, and growth potential. The aim of this paper is to enhance understanding of the internationalization strategies of Chinese and American e-commerce firms, their competitive standings, and provide insights for future international business decisions in the e-commerce sector.
Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example
Authors: Chen Boyi
Published: February 2024

This essay explores the resurgence of nostalgia and retro waves in modern marketing and their viral impact on contemporary brand strategy. Nostalgia has gained immense importance as both an emotion and a marketing tool. This study chose to investigate this topic due to its growing relevance in shaping consumer behavior and brand perception, seeking to understand how nostalgia can enhance brand engagement and consumer loyalty. Through two case studies, this study examines the real-world application of nostalgia marketing. The first case study analyzes the retro wave created by the popular TV series “Stranger Things” and how it skillfully employed elements from the STEPPS model (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to achieve successful viral marketing. The second case explores KFC China’s “Back to 1987 Prices” campaign, demonstrating how nostalgia can be leveraged on the product side to drive consumer engagement and brand affinity. The analysis dissects the strategies used in each case study, revealing the effectiveness of nostalgia in achieving viral marketing. In conclusion, this study underscores the profound significance of nostalgia marketing in contemporary brand strategies. By examining two distinct Möbius strip frameworks—Product-Based Nostalgic Marketing Möbius Strip and Media-Based Nostalgic Marketing Möbius Strip, this study unveils the enduring appeal of nostalgia in evoking consumer emotions and creating contagious marketing phenomena. Brands should grasp consumers’ emotional ties to the past to increase brand visibility, foster community, and drive long-term business growth in products and media, effectively triggering and riding the retro wave.
Analysis of Chinese Hotel Social Media Strategies and Effectiveness on Xiaohongshu
Authors: Luo Hanzhi
Published: February 2024

Social media has played a crucial role in the era of Web3.0, and the past few years witness a rapid growth and development of Xiaohongshu app in China, which is a platform for sharing various information including fashion, travel, education, etc. While little research has been conducted in Xiaohongshu marketing of hotels in China, the purpose of this paper is to apply the Uses and Gratifications theory to explore current marketing strategies that frequently employed by hotels in China on Xiaohongshu, investigate the weaknesses and make recommendations. The study results have identified three commonly used marketing strategies, which are knowledge and photo sharing, lucky draw, and KOL and brand collaboration. The major drawback for Chinese hotels on Xiaohongshu is their replication of marketing materials on other platforms, not in line with the style of Xiaohongshu, and thus gain very low exposure. This study suggests hotels that leverages Xiaohongshu to conduct social media marketing to customize the content, follow the trending topics recommended by the official channel and enhance user engagement.
The Impact of COVID-19 on ASML's Financial Performance
Authors: Bai Yaqi , Chen Sirui , Xin Wenxuan
Published: February 2024

During 2020-2022, the arrival of COVID-19 has influenced the world economy and led to a surge in demand for working from home, and the demand for semiconductors such as chips has changed significantly too. Some researchers have found that ASML, a leading company in the semiconductor industry, has also been affected by the sudden epidemic. However, there is a lack of uniform explanation for the specific financial impact on ASML. This paper aims to analyze how COVID-19 has affected the financial performance of ASML. Incorporating evidence from calculating the data from ASML’s financial statement as well as relative valuation, the data in the report insulates that the profitability and operational efficiency of ASML company have improved over the past four years, while the volatility of the stock is also relatively stable. With the outbreak of the epidemic and its direct impact on the world economy, the financial performance of ASML has become worse. Although there have been some losses in some aspects, overall, there is still a good prospect of upward development for ASML. In the complex international situation, this has important reference significance for the development and breakthroughs of other small and medium-sized enterprises.
Research on Communication Strategy of Refusing Animal Performance Concept in Nanjing Hongshan Forest Zoo Based on STEPPS Model
Authors: Li Wenxiu
Published: February 2024

To change the phenomenon of making profits from animal performances and causing harm to animals, Nanjing Hongshan Forest Zoo took the lead in proposing to cancel animal performances. The zoo has gradually attracted many visitors with the concept of refusing animal performances and has developed into a popular tourist attraction. Studying how Nanjing Hongshan Forest Zoo attracts visitors and arouses discussion with the idea of refusing animal performances is of great significance to the development of animal exhibition areas in China and even the world. The particularity of Nanjing Hongshan Forest Zoo inspires the establishment of nationwide word-of-mouth. In this study, the STEPPS model is used to analyze how Nanjing Hongshan Forest wins word-of-mouth and gets out of trouble through the communication strategy of refusing animal performances and focuses on five principles of the model (there are six principles in total) to put forward suggestions for the future development of the zoo. The study has reference significance for the development of other zoos and animal-related institutions, and it can promote the protection of more animals in China and even the world to a certain extent.
Research on the Double-edged Sword Effect of Electronic Performance Monitoring in Workplace
Authors: Li Lin
Published: February 2024

In the digital era, in order to improve organizational performance and achieve high-quality development, more and more modern enterprises begin to use electronic performance monitoring, and the accompanying work pressure directly affects employees' role behavior. However, the existing research on electronic performance monitoring is still in the stage of its concept definition, theoretical basis and influencing factors, especially the research on the influence mechanism of electronic performance monitoring on employee role behavior is very scarce. Based on the work resource-requirement model and stress cognitive evaluation theory, this paper discusses the double-edged sword effect of two dimensions of electronic performance monitoring on employees' role behavior, and analyzes the mediating role of work stress perception and the regulating role of monitoring transparency. Through a questionnaire survey of 330 employees, a total of 308 valid questionnaires were collected. The empirical results show that: (1) Developmental electronic performance monitoring has a significant positive impact on employees' role behavior; (2) Preventive electronic performance monitoring has a significant positive impact on employees' in-role behavior and a significant negative impact on employees' out-of-role behavior. (3) Challenging pressure plays an intermediary role between developmental electronic performance monitoring and employees' in-role behavior. (4) Obstructive stress plays an intermediary role between preventive electronic performance monitoring and employee role behavior; (5) Monitoring transparency positively regulates the relationship between developmental electronic performance monitoring and challenging pressure; (6) Monitoring transparency negatively regulates the relationship between preventive electronic performance monitoring and obstructive stress. The research results verify the double-edged sword effect of electronic performance monitoring on employees' role behavior.
The Impact of Maternity Insurance System on Women's High-Quality Employment -- Taking China as an Example
Authors: Zhu Yixuan
Published: February 2024

With the continuous development of China's market economy, women are playing an increasingly important role in economic construction. However, due to responsibilities in childbirth and population aging, women often face discrimination and many employment issues in the workplace, such as career interruptions. Therefore, in order to protect women's rights and interests in the workplace, the society must adopt practical and effective measures. Among them, expanding the expenditure of the maternity insurance fund appropriately and improving the maternity insurance system are key measures. The implementation of these measures will help strengthen women's position in the workplace, solve the problems they face, promote workplace equality and development, and ultimately promote social stability and sustainable development as a whole.
Digital Transformation and Green Total Factor Productivity of Chinese Listed Companies: Evidence from Academic Perspective
Authors: Lin Nuanyan
Published: February 2024

Digital transformation and green total factor productivity are important measures to implement the dual carbon strategy and promote the high-quality development of enterprises. Based on micro-level data from listed companies from 2011 to 2021 and matched with text data containing digitalization keywords, this article examines the effects of corporate digital transformation on green total factor productivity. The study found that digital transformation significantly improves the green total factor productivity of enterprises, and this result holds even after robustness tests and the inclusion of control variables such as variable substitution, fixed effects interaction, double-cluster robust standard errors, and added control variables. The research in this article enriches the study on the economic consequences of digital transformation for real-world enterprises and the factors influencing green total factor productivity of enterprises. It provides valuable references for driving enterprises from traditional factor-driven to innovation-driven approaches based on green orientation.
Tesla’s Pioneering Role in the New Energy Vehicle Industry: Strategies for Success
Authors: Tang Yu
Published: February 2024

Tesla, as a leader in the electric vehicle industry, has achieved significant success in technology and market and has actively contributed to environmental protection and sustainable transportation. Tesla's outstanding global electric vehicle market achievements as a new energy vehicle industry leader are explored in this article. Through its unique differentiation and innovation strategy, Tesla has successfully shaped its brand image and become a leader in the new energy vehicle industry. Tesla's product positioning, marketing model, innovative technology, and competitive advantages are examined in the article. Additionally, Tesla's global strategic layout and ecosystem construction have been extensively discussed. Tesla's successful experience provides significant inspiration for the development of the new energy vehicle industry, which includes technological innovation, brand value, international market expansion, and ecosystem construction. Tesla will keep expanding its global market share, introduce more models and services, and contribute more to the development of the electric vehicle market.
TikTok’s Innovation Strategy: An In-depth Analysis of its E-commerce Expansion
Authors: Xie Tiancheng , Zheng Ruokai , Zhu Jiaxuan
Published: February 2024

This paper explores TikTok’s evolution and business prospects as a global social media platform. The purpose of studying TikTok’s innovation strategy on e-commerce is to have an in-depth understanding of TikTok’s innovation practice in the field of e-commerce and to provide valuable insights and enlightenment for academic research and practical application in related fields. First of all, to understand TikTok’s innovation strategy in the field of e-commerce, this paper studies TikTok’s innovation strategy in the field of e-commerce. It explores the principle and way of thinking behind it. Learn how TikTok combines social media and e-commerce and offers a unique user experience. Secondly, based on some actual successful cases of TikTok, evaluate the effect of TikTok’s e-commerce strategy: study the effect and influence of TikTok’s e-commerce strategy; Put forward suggestions for TikTok’s e-commerce development. Based on the research results, suggest corresponding improvement or expansion suggestions for TikTok’s innovation strategy in the e-commerce field.
Analysis Of the Impact of Social Networks on The Spread of Covid-19
Authors: Zhang Hao
Published: February 2024

A worldwide pandemic was brought on by the infectious disease COVID-19, which was caused by the SARS-Cov-2 virus. In this essay I will shortly introduce the background and existing impact of COVID-19 and the former epidemiology understanding of the contagion of COVID-19, I will use the Sir model, basic reproduction number, and other epidemiology and network science measurement to analysis about will the social network effect or not in the contagion of COVID-19 and if it play a role will the government intervention influence the extent of its effect.It was discovered that social networks, which Sir Model ignores, are crucial to the spread of COVID-19. And some network science knowledge can help people to understand and prevent the contagion. Government institution can reduce network externality,the outcome depends on how strong their policy is ,Thus, this paper concluded that social networks give us a fresh perspective on the COVID-19 contagion, which is quite useful.
Strategic and Financial Analysis of Nike Based on the Harvard Analysis Framework
Authors: Huang Huixin
Published: February 2024

With the popularization of fitness and sports culture, there is an increasing demand for sports equipment. It brings opportunities for various industries. Consumer demand for sports equipment is diverse and personalized, meaning that companies must carefully manage their financial position and strategic positioning to adapt to market demands. This article utilizes the Harvard analysis framework to analyze Nike and also selects Puma and Adidas as comparative groups to provide a clearer conclusion. The article primarily analyzes Nike’s overall financial condition from the strategic, financial, and accounting perspectives. From the analysis, it is evident that Nike possesses strong innovation capabilities and market expansion abilities, and its profitability is also far ahead of its peers. However, Nike also faces some issues such as high production costs, excessive inventory accumulation and poor ability to convert assets into revenue. Based on this information, the article also provides some recommendations for Nike to address the identified issues. This not only provides a direction for Nike’s future development but also serves as a reference for other companies in the same industry.
The Effectiveness of Advertising Strategies on Amazon
Authors: Huang Kexin
Published: February 2024

Advertising has long been recognized as a prominent strategy for enhancing sales and bolstering the reputation of a business. Numerous studies have consistently demonstrated its efficacy in achieving these objectives. In recent years, Amazon, a prominent international technology corporation, has exhibited a consistent upward trend in its advertising expenditures, concurrently intensifying the frequency of its advertising efforts. The brand's worth, conversely, has also seen a positive growth trend. The primary objective of this study is to examine the underlying factors driving Amazon's heightened emphasis on advertising and to investigate the potential correlation between the augmented advertising frequency and the resultant change in brand value. Previous studies have indicated that augmenting the frequency of advertising not only yields favorable outcomes in terms of brand recognition and brand perception but also influences customers' attitudes toward the brand in a positive manner. These three variables collectively contribute to an increase in sales, resulting in elevated brand value.
International Economic Cooperation and Geopolitical Changes under the Belt and Road Initiative
Authors: Zhang Jingning
Published: February 2024

This paper comprehensively analyzes how China's Belt and Road Initiative reshapes international economic cooperation and geopolitical patterns on a global scale. Initially, the paper introduces the background, objectives, and key components of the Belt and Road Initiative, elucidating its role in promoting transnational infrastructure development, enhancing trade connections, and fostering regional economic integration. Subsequently, the article meticulously examines the direct impacts of the initiative on the economic development of participating countries, including increased infrastructure investment, trade facilitation, and industrial upgrading. Further, the paper delves into how the Belt and Road Initiative influences the global economic landscape, particularly its effects in Asia, Africa, and Europe. This includes promoting regional economic integration through infrastructure construction and economic cooperation, as well as strengthening China's economic ties with participating countries. Simultaneously, the paper explores how such economic cooperation deepens political relationships between China and participating nations and the impact of these relationships on the international political framework. Finally, the paper analyzes the responses of other major powers, especially the United States and the European Union, to the Belt and Road Initiative and their geopolitical considerations. This encompasses the reasons for their support or opposition to the initiative, and how these powers respond to China's expanding influence through their policies and initiatives. The article concludes with a projection of the future trends and potential international impacts of the Belt and Road Initiative, particularly in the current international political and economic context.
Review of the Association between Social Networks and Adolescent Development
Authors: Lin Ruihan
Published: February 2024

Adolescents are consistently exposed to social networks. Considerable discourse has taken place within both the public sphere and the scientific realm regarding the correlation between social network usage during adolescence and the manifestation of both physical and mental health problems. The main object of this study was to do a thorough and systematic evaluation of the available literature that investigates the association between the well-being of teenagers and their social networks. The review incorporated a total of eleven articles. Adolescents who participate in offline social networks demonstrate an elevated degree of impact on their emotional state and feelings of isolation, although their perception of their physical appearance stays unaltered. Receiving affirmative comments and actively seeking social support can elicit a sense of contentment as well as a sense of isolation. The results from a cumulative total of seven studies continuously indicate a notable correlation between the use of online social networks and several dimensions of mental health, including mood, self-esteem, life satisfaction, body image, and overall subjective well-being. The implementation of intervention tactics and educational activities is of utmost importance in effectively addressing the possible risks to subjective well-being that are linked to online social networks among young persons, educators, and parents.
Based on the Strategic Research and Analysis of Tesla
Authors: Li Haixin
Published: February 2024

In the context of the accelerated development of the world economy, carbon emission control and sustainable development have become the common goals of all countries in the world. There is plenty of room for growth and promising futures for the rapidly expanding new energy automotive sector. Being a pioneer in the world of new energy cars, Tesla's strategic policy and successful experience can help other new energy companies in China develop better. This paper uses Porter's Five Forces Model and Swot analysis to specifically analyze Tesla's strategic positioning and marketing strategy. Reasonable suggestions are put forward for the future strategic choices of Chinese new energy vehicle enterprises, which is also enlightening in certain ways regarding the growth of China's new energy car sector. Also, with the strategic decisions of enterprises, as well as the experience that Chinese automobile enterprises can learn from, corporations can gain competitive advantages in the future Chinese new energy vehicle market.
The Marketing Strategy behind the Continuous High Performance of Nanjing Deji Plaza
Authors: Wang Yue
Published: February 2024

With the rapid development of the times, people's quality of life has generally taken a qualitative leap, and their requirements for quality of life are also getting higher and higher. Luxury goods have become a pursuit for quality of life for many people, and many first-line luxury brands will choose shopping malls with superior geographical locations to enter offline flagship stores to maximize their total revenue. How those stores attract high-end brands and what marketing methods they use to maximize their total income is a question worth studying. The report takes Nanjing Deji Plaza as an example. It uses case analysis to analyze the marketing methods of the mall from the internal and external environment, core concept and positioning of the mall, store product strategy and introduction selection, and consumer psychology, and gives some relevant marketing suggestions. Shopping malls attract consumers by many factors, in terms of the environment, which can continue to maintain a height consistent with the positioning of the shopping mall. In the event of damage to the facilities, it should be dealt with promptly to avoid affecting consumer experience. As an independent individual, the concept positioning of the shopping mall should keep up with the pace of the times, always grasp the current needs of consumers, and advocate life concepts to make corresponding adjustments to various details of the shopping mall.
The Rise of Douyin E-commerce: An Analysis of Amateur Anchors and Future Prospects
Authors: Zhang Yunrui
Published: February 2024

The Douyin e-commerce platform is an e-commerce platform that has risen to prominence in recent years. The platform has attracted many online celebrities and amateur entrepreneurs. However, as the number of participants on the platform continues to grow, with well-known anchors emerging and manufacturers getting personally involved in selling their products, amateur anchors face increasing competition and challenges. On the Douyin e-commerce platform, amateur anchors have the advantage of low cost and high flexibility, and they can attract viewers and build a loyal fan base through unique content. However, facing a competitive market, they also face the pressure of content homogenization and competition from well-known anchors. Therefore, amateur anchors need to gain a deep understanding of their target audience, craft content strategies, and continuously improve their performance to remain competitive. In addition, they can utilize their influence and loyal fan base to help brands promote new products and increase sales.
Comparison of Price Simulation of European Lookback Option and Discrete Asian Option
Authors: Zhu Sicheng
Published: February 2024

As a matter of fact, this study focuses on the comparison of European Lookback Option and Discrete Asian option based on Monte Carlo Method and Binary Tree model. In the first step, options and methods are introduced, together with their mathematical principles and expressions. Next, parameters used are provided, including ideal condition and historic data of Unilever. Simulations are made and price gap and price distribution are discussed. Then, sensitive researches are done through changing volatility and strike price. The relationship among price gaps method and the principles of the method has also been taken into consideration. It is found that price trend based on Monte Carlo Method is linear-like while price based on Binary Tree Model is exponential-like. Price gap keeps gradually increasing, which is due to characteristics of the method. Moreover, for a given and fixed volatility, the higher the strike price, the lower the price simulated and vice versa, this is explained mathematically. Finally, limitations, future outlooks and conclusions are made.
Analysis Of the Influence of Social Networks on Consumption Decisions and Behaviors
Authors: Wang Sara Jiaqi
Published: February 2024

The social network of an individual and the peer group that an individual is in has a crucial impact on the individual’s consumption decisions and behaviors. From their social networks and peer groups, individuals can develop positive consumption decisions and behaviors, such as enabling information sharing and knowledge exchange related to consumption, exposing themselves to various beliefs and diverse perspectives, involving themselves in social networks that share the same interests, providing support to individuals who are struggling due to emotional and physical challenges, and also promoting collaborative consumption in which individual and collectively share resources. On the other hand, negative impacts such as social comparison, peer pressure, conformity to harmful behaviors, and the normalization of harmful behaviors can cause significant damage to consumption behaviors which eventually lead to damage to mental and physical health. This paper discusses the multifaceted impacts that various types of social networks have on individuals’ consumption decisions and behaviors.
The Contribution of Social Networks to Marketing Strategies
Authors: Zhao Yuehan
Published: February 2024

It has existed since ancient times, and sociology has conducted in-depth research on it. Sociology believes that society is not composed of individuals but of networks, which contain nodes and their relationships. It can also be understood that our social relationships are intertwined, forming a complex social network. In recent decades, social network analysis has been widely concerned and applied in academic research and practical applications. By analyzing and measuring network graph, it reveals key nodes in social networks, information transmission channels and community structures in networks. Since social networks have a significant impact on the operation and efficiency of the market, this tool is gradually being applied to market research. This paper will focus on three types of contributions of the network to marketing from the perspective of sellers. This paper will show different network diagrams, and describe and analyze these diagrams to reach the corresponding conclusion, that is, the contribution of the network to marketing.
Effect of environmental conditions and feed forms on the performance and feeding behavior of group-housed growing-finishing pigs
Authors: Fornós Marta , López-Vergé Sergi , Jiménez-Moreno Encarnación , Rodríguez-Estévez Vicente , Carrión Domingo , Gasa Josep
Published: February 2024

Aim of study: To investigate the influence of environmental conditions and feed forms on productivity and feeding behavior of growing-finishing pigs. Area of study: Farm located in the North-East of Spain (42°03'11.0"N 2°06'59.5"E). Material and methods: Two trials were conducted (n = 72 pigs each). In the Hot-Temperate/Pelleted trial (HT-P), pigs were half the time under hot conditions (average temperature Ta=28.1℃) and half the time under thermoneutral conditions (Ta=25.5℃) and were fed in pellet. In the Temperate-Hot/Mash trial (TH-M), pigs were half the time under thermoneutral conditions (Ta=23.5℃) and half the time under hot conditions (Ta=27.3℃) and were fed in mash. Productivity and feeding behavior were registered. Main results: Hot conditions during the finishing period in TH-M trial reduced by 118 g/d growth rate and increased feed conversion ratio (2.28 vs. 2.07 kg/kg) compared to HT-P trial (p < 0.001) due to feed intake reduction. Growing pigs under hot conditions and fed in pellet increased total feeder visits (12.8 vs. 7.9 visits/d) and reduced visit size (147 vs. 230 g/visit, p < 0.001); whereas finishing pigs under hot conditions and fed in mash only tended to reduce visit size (308 vs. 332 g/visit, p = 0.08). Pigs fed with mash ate slower (22.8 vs. 34.8 g/min) than pelleted-fed pigs (p < 0.001), independently of environmental conditions. Research highlights: Feed form and environmental conditions affect both feeding behavior and performance of growing-finishing pigs. Unfortunately, due to a design weakness, it was not possible to obtain the sharp effect of both factors.
Akulturasi Arsitektur Cina dan Melayu pada Istana Niat Lima Laras Sumatera Utara
Authors: Meylani Ade , Dafrina Armelia , Saputra Eri
Published: February 2024

Niat Lima Laras palace is a relic of the Lima Laras Sultanate in North Sumatra. Niat Lima Laras Palace was founded by Datuk Mad yudha, who was the eleventh king of the Lima Laras Kingdom. The palace was built in 1907 until its completion in 1912.  Formerly the palace was inhabited by Datuk mad yudha and his family as a residence as well as a center of political, social and economic power for the Lima Laras community. But now the palace is left empty and used as a historical tourist attraction. In the Palace building, there has been architectural acculturation because the construction of the palace involved Chinese groups who had settled in the Lima Laras and the surrounding Lima Laras community as building coolies. This study aims to determine the influence of acculturation of Chinese and Malay architecture applied to the building of Niat Lima Laras Palace. The method used is a descriptive-qualitative method. Analyzing the data descriptively is by analyzing theories related to the architectural characteristics of Niat Lima Laras Palace, then comparing these theories to this Palace, in order to draw conclusions. The results of the analysis showed that the building acculturated Chinese and Malay architecture. The dominant palace applies acculturation of Malay architecture such as stage-shaped palaces, installation of walls, floors, the shape of doors and windows and their colors and ornaments. There is also the application of Chinese architectural acculturation such as the main concept of symmetrical palaces, roof shapes, materials used, colors and ornaments.
Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Hotel D’prima Mega Kuningan
Authors: Salvator Rafael , Indra Vitaharsa Leonardo
Published: February 2024

Research conducted at Hotel D'prima Mega Kuningan aims to determine the effect of perceived price, service quality, and product quality on customer satisfaction. Survey respondents in this study were customers of Hotel D'prima Mega Kuningan. The sampling method used was purposive sampling. The validity and reliability of 30 respondents were tested using a total of 100 respondents in this study. The technique used is a quantitative technique with the application of SPSS 25. Based on the findings of this study, it can be concluded that customer satisfaction is influenced by three main factors: price perception, product quality, and service quality. However, service quality is not proven to have a significant effect on customer satisfaction. These variables are able to explain 46% of the variation in consumer satisfaction.
Pengaruh Antrean Dan Tundaan Kendaraan Terhadap Penggunaan Bahan Bakar Pengoperasian Palang Pintu Kereta
Authors: Fadholi Muhammad , Theresia Theresia
Published: February 2024

Transportation is the movement of people or goods using tools or vehicles from the place of origin to the destination. A level crossing is a meeting or intersection of a road with a railroad. Closing the doorstop causes the flow of traffic on the road to stop until the train passes which results in queues and vehicle delays which have an impact on fuel consumtion. This study aims to determine queues, vehicle delays and their effect on fuel use.This study uses a quantitative method with data obtained from the field, namely closing duration data, vehicle queue duration data, queue length data and vehicle volume data. data were obtained from the field for 7 days and the 3 busiest days were selected, namely Monday, Wednesday and Saturday, then analyzed using multiple linear regression.Based on the analysis, the average queue length of vehicles at level crossings on Jl. Hayam Wuruk on Monday is 71.368 m, Wednesday is 68.263 meters, and Saturday is 79.947 m. Data on average vehicle delays at level crossings on Jl. Hayam Wuruk on Monday was 281 seconds, Wednesday was 211 meters, and Saturday was 238.453 seconds. The ATIS – India method of the fuel use equation model is Y = - 0.717 + 0.005 X1 + 0.003 X2.
Kajian Dampak Alih Fungsi Terhadap Perubahan Fasad Bangunan Bioskop Ria Pematangsiantar
Authors: Cahyani Retno , Fahrizal Effan , Novianti Yenny
Published: February 2024

Ria Cinema is located in Pematangsiantar City. This cinema was built in 1953 and started operating actively in 1955. This building is a cinema building that was built after the end of the Dutch occupation of Indonesia. In 2003, this cinema was no longer actively operating. The main reason is because the cinema does not support the city's economy, in 2022 the former cinema building has been restored and revived by changing its function as a food court which is named Foodcourt Ria Heritage. Transfer of function is the process of an activity that changes the initial function into a new function of a room, a building. Transfer of building functions is a strategy in building preservation. As a historical relic in the field of film, the existence of this building certainly has a lot of potential. This study discusses the description of the changes in the building of the former Ria Cinema in terms of building facades and spatial planning. This study uses a qualitative method with a descriptive approach that aims to describe the observed object.

In this study it was found that the conversion of the former Ria cinema building was determined by several elements, namely the facade elements (walls, doors, windows, roof and structures) and spatial elements. This research concludes that the conversion of the former Ria cinema building into a Ria Heritage food court has affected the change in facade elements
El plan Concertado de Prestaciones Básicas de Servicios Sociales en España (Once años del Plan Concertado)
Authors: Gutiérrez Resa Antonio
Published: February 2024

La intervención público-estatal ha sido una constante en materia de bienestar social y serviciossociales, y habiendo acabado el siglo xx estimamos conveniente que el Estado siga siendo lagarantía básica de aquellas personas que padecen dificultades, junto al mercado y, sobre todo,junto a las entidades sin ánimo de lucro. El Plan CCB o comunidad cristiana de bienes es lafuente de inspiración de los servicios sociales de base o comunitarios en los años sesenta. Constituyela tradición española más inmediata que fue capaz de organizar los citados servicios comobeneficencia y caridad. A partir de la reinstauración democrática y algunos años después (1988)se desarrolla una red pública de servicios sociales generales y para todos, que comienza a consolidarsecon un nivel de prestaciones básicas en la década de los noventa. El acuerdo entre la AdministraciónCentral, Comunidades Autónomas y Entes Locales haría posible la red básica de serviciossociales públicos. Con el acuerdo nace el Plan Concertado (1988) y se consolida en torno alaño 1995. Sobrepasados los diez años del Plan Concertado (1988-1998), la experiencia acumuladay la información disponible permiten albergar transformaciones que lo adapten a las nuevasnecesidades de la sociedad española. Las exigencias de nuevas necesidades y los servicios socialespara todos marcan la pauta de lo que debe constituir el avance del Plan Concertado.
DIRETRIZES DO LICENCIAMENTO AMBIENTAL NO ARRANJO TRANSFRONTEIRIÇO CORUMBÁ E LADÁRIO (BRASIL); PUERTO QUIJARRO (BOLÍVIA).
Authors: Fleming Cristina , Escalante Pereira Luciana
Published: February 2024

A área de estudo do trabalho é o arranjo transfronteiriço formado pelas cidades de Corumbá e Ladário, no Brasil, e Puerto Quijarro, na Bolívia com objetivo de apresentar as legislações ambientais e os procedimentos administrativos do licenciamento ambiental, relacionados à operação de atividades potencialmente poluidoras. Ambos os países possuem hierarquia entre as autoridades ambientais quanto a competência do licenciamento pelas características da atividade. Porém, no Brasil há um movimento para a descentralização do processo de licenciamento ambiental, fortalecendo o poder local. Verifica-se que Corumbá possui maior controle sobre atividades de impacto local por possuir legislação municipal própria de licenciamento ambiental.
Enhanced Privacy for Health Records Using Blockchain Technologies
Authors:   Computer Science and Systems Engineering , Lendi Institute of Engineering and Technology,  Vizianagaram, Devi G.Rama
Published: February 2024

This project deals with the security of digital medical history by implementing advanced measures such as encryption using blockchain methods, access control. Thanks to the integration of encryption, blockchain, dynamic access control and security even after decryption, a robust privacy framework is built to meet evolving cyber threats and strengthen security and availability of health data. This conventional method of storage deprives doctors and researchers of capitalizing on modern technologies and healthcare engines to perform clinical tests, improve patient care, and contribute to future clinical research [1]. By empowering patients using blockchain technology, this project is transforming healthcare data management to improve patient care and promote the development of a reliable healthcare environment, which means remarkable progress towards improving Privacy for Health Records Using Blockchain Technologies. Key Words: Cloud Storage Security, Blockchain Technology, Health Records, Privacy and Security, Blockchain Algorithms, Keccak, Keras, Tesseract
The Don Sahong Dam in Laos: Political Ecology, Infrastructure, and the Changing Spatialities of Impacts on Fish and People
Authors: Baird Ian G.
Published: February 2024

The Don Sahong Hydropower Project (DSHPP), located in the Khone Falls area of Khong District, Champasak Province, southern Laos, near the border with Cambodia, has been amongst the most controversial hydropower dams in the Mekong River Basin. Despite considerable regional and international
opposition, the dam was finally constructed, becoming commercially operational in 2020. In 2011, I expressed serious concerns about the project's potential impacts on long-distance migratory fish and associated fisheries, especially fish that migrate from Cambodia and Vietnam up the Mekong
River to Laos and Thailand. However, my concerns have somewhat changed along with the circumstances, although they continue to focus on dam impacts on migratory fish. I am now particularly concerned about the indirect impacts of the DSHPP on the fishing livelihoods in the Khone Falls area,
and the impacts of the dam on fish larvae and fish passing through the dam's turbines when migrating downstream. Using a political ecology approach, this paper considers how infrastructure, in this case a large hydropower dam located on the Mekong River, has altered the spatialities associated
with the project in particular ways.
Saudi EFL Students’ Perceptions towards the Impact of Using Google Translate on Their Translation Skills
Authors: Alburaih Raghad A. , Algraini Farah Nasser
Published: February 2024

This study investigated the impact of using Google Translate (GT) on the translation skills of EFL both male and female students from different Saudi universities. The instrument of this study was a questionnaire that was modified according to the study’s purposes. The questionnaire contained 22 items divided into 3 sections. It was answered by 212 participants from different Saudi universities. According to the findings, participants had a positive attitude towards GT when using it as a translation tool for expanding their vocabulary. They were utilizing it as a quick and easy dictionary since they wanted to make sure of the meaning. Additionally, many participants mentioned that GT made them too lazy to check dictionaries. Students indicated that GT would negatively affect the text without reviewing. They confirmed that overreliance on GT can harm their translation abilities. Finally, students must know that GT is a double-edged weapon that can be both positive and detrimental if used incorrectly. According to the findings, recommendations and suggestions for further research were provided.
Nghiên cứu đánh giá hiệu quả xúc tác quang hóa của hệ UV/S2O8/TiO2 và UV/H2O2/TiO2 trong phản ứng phân hủy các chất kháng sinh
Authors: Nguyễn Hữu Vinh  , Nông Xuân Linh  , Nguyễn Thị Thương  , Trần Văn Thuận  , Nguyễn Duy Trinh
Published: February 2024

Trong nghiên cứu này, hiệu quả quang xúc tác phân hủy hợp chất kháng sinh sulfamethoxazole (SMX) sử dụng hệ xúc tác UV/S2O8/TiO2 và UV/H2O2/TiO2 được đánh giá dưới sự ảnh hưởng của các điều kiện khác nhau, bao gồm ảnh hưởng của các cation Na+, K+, Ca2+, Mg2+ và các anion NO3-, Cl- và SO42-. Kết quả nghiên cứu chỉ ra rằng, SMX phân hủy tốt nhất khi hệ xúc tác UV/S2O8/TiO2 được sử dụng, khoảng 82,36% SMX được loại bỏ sau 180 phút chiếu sáng. Ngoài ra, kết quả nghiên cứu cũng cho thấy anion và cation có ảnh hưởng mạnh đến hoạt tính quang xúc tác phân hủy SMX trên hệ xúc tác UV/S2O8/TiO2. Hoạt tính quang xúc tác tăng nhẹ khi có sự hiện diện của anion Cl- và cation Na+, khoảng 89,78% SMX được loại bỏ sau 180 phút chiếu sáng. Trong khi đó,hoạt tính quang xúc tác phân hủy SMX giảm đáng kể dưới sự hiện diện của anion SO42- và cation K+ tương ứng với 53,70% và 60,73% SMX được loại bỏ sau 180 phút chiếu sáng…
Chiết xuất, phân lập andrographolid từ Xuyên tâm liên (Andrographis paniculata (Burm.f.) nees) và đánh giá hoạt tính kháng SARS-Cov-2 in silico
Authors: Nguyễn Hoàng Khánh Linh  , Phan Thiện Vy  , Nguyễn Dương Châu  , Phạm Văn Thuận
Published: February 2024

Từ lâu, Xuyên tâm liên (Andrographis paniculata) được dùng trong dân gian để chữa các bệnh tả, sốt, viêm họng, nhiễm trùng, tiêu chảy… Nghiên cứu này được thực hiện nhằm phân lập các hợp chất andrographolid từ Xuyên tâm liên và đánh giá khả năng ức chế đối với SARS-Cov-2 trên mô hình in silico. Từ phân đoạn ethyl acetat, hai hợp chất tinh khiết, 14-deoxyandrographolid (Ap-2) và andrographolid (Ap-3) đã được phân lập. Mô hình docking phân tử cho thấy hai hợp chất andrographolid này có khả năng gắn kết vào đích tác động Mpro của SARS-CoV-2 chủng hoang dại (6LU7) và chủng đột biến Omicron (7TLL) nhưng tác dụng yếu hơn so với chứng dương N3 và Nirmatrevil. Điểm số docking của Ap-2 và Ap-3 vào hai đích tác động dao động từ −12,04 đến −15,65 kJ/mol. Kết quả của nghiên cứu đã cho thấy được vai trò tiềm năng của Xuyên tâm liên trong việc hỗ trợ phòng ngừa và điều trị cho bệnh nhân nhiễm Covid-19. 
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