The developmental role of tourism in rural areas
Authors: Cvijanović Drago , Gajić Tamara 
Published: April 2024

Rural areas in the Republic of Serbia occupy about 85% of the territory, where about 55% of the total population lives, while in the Republic of Srpska rural areas occupy about 95% of the territory and about 83% of its population lives in them. Rural tourism is a common name for various activities and forms of tourism that occur outside cities, ie urban areas and those areas where mass tourism has developed. It is conditioned by the tourist attractions that are located in these rural areas. The importance of rural tourism is reflected, above all, in the very important interaction of agricultural production, traditional agri-food products, presentation of traditions, traditional gastronomy and tourist services, and the use of already existing resources. Considering that the statistics of rural development capacity in Serbia and Republic of Srpska are based on estimates, it is assumed that a significant part of overnight stays, which are realized in spa and mountain areas, can also be treated as realized overnight stays in the field of rural tourist offer. Observing the general state of rural development in the Republic of Serbia and the Republic of Srpska, it can be noticed that there are a number of limiting factors that condition the unenviable position of the rural tourist product on the tourist market. Some of them are as follows: low level of achieved quality of services provided, insufficient knowledge of new approaches to rural economy development in both competitive domestic and foreign tourism markets, lack of adequate institutional framework to ensure the coordinating role of the state and greater involvement of local authorities. in integrated rural development, poorly developed infrastructure, inadequate diversification of activities, dominance of sectoral policies. Respecting the census of agriculture and the statistical definition of agricultural holdings, the importance of a rural tourist household, ie a household located in a rural area and engaged in tourism, or as a more appropriate name for a tourist family farm must be mentioned. In addition to tourism in rural tourist households, in rural areas we encounter many special forms of tourism. Tourism in rural areas equally includes the activities of tourists (multi-day visitors) and excursionists (one-day visitors). Rural tourist households are generally considered to be basic rural tourism. However, for the development of rural tourism, not only rural tourist households are sufficient, but also other facilities on the rural tourist household itself and in the rural area. Other catering infrastructure is also needed: rooms and canopies for serving food, rooms for wine tasting, brandy, fruit and vegetable products, arranged approaches to the rural tourist household and parking lot, arranged tourist attractions (real, tourist available), restaurants, defined wine and brandy roads, marked bicycle and hiking trails, pilgrimage routes, receptive tourist agencies, ie designed and organized rural tourist destinations are needed, with all possible feasible contents of the tourist rural product. The quality of the rural tourist offer is affirmed as an important factor only in the new age, after it has been in the background for a long time, ie in the shadow of quantitative values. For each destination or company, it is important to be competitive in order to successfully sell their products on the market, and enable loyal tourists. In order for the quality to achieve its true level of development, certain specific circumstances should be determined, and that, along with modern technological development, is a very intensified competitive competition, especially pronounced on the global market.