Conceptual model of the mechanism of balancing supply and demand for freight transportation services by road
Authors: Mazur Yuliia V. 
Published: December 2024

The purpose of the research. The aim of the article is to develop a conceptual model of the mechanism of balancing supply and demand for freight transportation services by road and the justification of the influence of external and internal environment. Methodology. In the process of research, the following methods were used: theoretical and empirical research, analysis and synthesis of indicators; statistical and analytical data processing to identify trends in the types of economic activity that use road transport services for transportation. Results. The article proves that for most companies the gap between supply and demand is now a serious problem. Road transport companies are no exception, the supply of transport services by which exceeds the solvent demand aggravates intra-industry competition. It is determined that supply adapts to changing demand and makes it impossible to have a long-term deficit. At the same time, supply forms and stimulates demand for existing goods and services in the market. The definition of the mechanism of balancing the supply and demand for freight transportation services by road transport as a dynamic system containing the following elements: the process of collecting, processing and analyzing information about the demand and supply of freight transportation services, assessment of their balance and the directions and measures to stimulate demand and regulate the supply of freight transportation services has been justified. The factors influencing the development of demand for road transportation in Ukraine were determined. These are growth of production volumes, development of retail and wholesale trade, increase of real incomes of population, reduction of inflation level and consumer prices, corruption, condition and quality of transport infrastructure, safety level of road traffic and cargo transportation, investments in the industry, risks of economic activity, emergency situations, prices for fuels and lubricants. Submitted a quantitative characteristic of domestic enterprises in the international road transport market, as well as the total number of cars in the market of transport services. It highlights trends in the development of economic activities that use road transport services for transportation, including agriculture, forestry and fisheries; extractive industry; processing industry; construction; wholesale and retail trade. The author presents a conceptual model of the mechanism of balancing supply and demand for freight transportation services by road, which identifies the sources of information support for the mechanism operation and directions and measures of balancing supply and demand for freight transportation by road. Practical meaning. According to the results of the study indicated the need to organize the activities of business entities that provide freight transportation services by road transport, based on the concept of marketing. In particular, the choice of the most effective for the entrepreneur-carrier types of transportation and services; analysis of transportation needs in the transportation of goods and the ability of enterprises to meet them; development of rational technologies and systems of goods movement; planning the development of transportation and services. Prospects for further research. On the basis of the study identified the prospects for further development of both scientific and practical component of the organization of cargo transportation services by road, based on the concept of marketing.