ІНФОРМАЦІЙНА СИСТЕМА УПРАВЛІННЯ ДИСТРИБУЦІЙНИМИ ПРОЦЕСАМИ
Authors: Bilukha Mykhailo ,   Sumy State Pedagogical University named after A.S. Makarenko
Published: July 2024

Distribution processes play a crucial role in ensuring the efficient and optimal movement of goods from manufacturers to consumers. With intense competition and constant changes in demand, companies must develop and refine their distribution strategies, ensuring speed, accuracy, and efficiency in managing these processes. An appropriate information system and the software tools that form its foundation are essential instruments for optimizing and automating distribution processes. They not only assist in tracking the movement of goods but also provide analytical tools for making strategic managerial decisions. Furthermore, the systematic implementation and utilization of information technologies in managing distribution processes, along with the creation of a flexible and efficient mechanism facilitating the interaction of key distribution elements – supply, storage, transportation, and sales – represent one of the key directions in the post-war economic reform in Ukraine. The aim of the article is to investigate the information system for distribution management, focusing on its software components, in terms of implementing key functions and elements of distribution to enhance the efficiency of implementing a distribution strategy. Methodology. The theoretical and methodological basis of the research includes works by domestic and foreign scholars on defining the specifics and practical implementation of distribution management software. The information base comprises scientific, economic, and reference literature, works of leading domestic and foreign researchers, methodological materials, information portals, and periodicals of Ukraine. A combination of methods and approaches is employed: system analysis for studying theoretical foundations, forming an information system for distribution management, theoretical generalization for defining the essence of such a system, and analysis and synthesis methods for analyzing and systematizing distribution management software related to order management, sales, customer relations, warehousing, and transportation. Results. The author formulates the definition of an information system for managing distribution processes as a set of software tools and technologies specifically designed for the automation and optimization of supply chain management, ensuring the coordination and implementation of economic interests of participants in this process. The essence of distribution management software closely linked to the implementation of distribution strategies is revealed. The research investigates distribution management software components, grouped according to the implementation of key distribution functions: order management, sales and customer relations management; warehouse management; transportation management. Scientific novelty lies in a deeper understanding of the essence of the information system for managing distribution processes, which, unlike existing ones, clearly outlines the need for aligning the interests of participants involved in the supply of goods and services for the effective realization of the functional content of the distribution strategy. Practical significance is determined by increasing the rationale for the comprehensive application of distribution management software across all components: order management, sales and customer relations management; warehouse management; transportation management.