bluuebunny/crossref_metadata_2025 huggingface dataset:
Environmental Identity: Information Strategies for Mobilizing ˋNegative Memory' of the Audience
Authors: Zubanova Lyudmila , Sinetskii Sergei , Shub Maria
Published: January 2021

The article analyzes the issues of interactive media culture development in modern society. The authors consider information and media strategies as tools for constructing the ecological identity of deprived territories residents (on the example of Chelyabinsk region). The article is based on research carried out between 2015 to 2019, monitoring the environmental situation in Chelyabinsk region. Mass representative surveys, held among the southern Urals citizens, expert interviews, content analysis of official information sources and informal channels of communication users (social networks), thematic debates with regional journalistic community served to ground the main ideas for this work. The resource mobilization idea of the ‘negative memory’ of the audience is the key conclusion, obtained during the analysis of sociological data. Negative memory is a stable negative perception of the territory ecological image under the influence of the broadcasted media content. The theoretical principles of memory studies are the base of this approach. The research has fixed the contradiction between the subjective readiness of the audience for constructive mobilization in the area of environmental initiatives and the ’negative ecological memory’ of the territory. To model the favorable environmental media content it is essential, firstly, to adjust it by: i) using the resource of opinion leaders and social advertising; ii) engaging the expert community in a broad public dialogue on environmental issues; iii) developing independent media projects aimed at radical transformation of the environmental agenda coverage in Chelyabinsk region.
Keywords: information strategies, audience, ecology, identity, negative memory
Formation of Digital Competence of State Servants in the Conditions of Government Digitalisation: The Problem Statement
Authors: Bannykh Galina , Kostina Svetlana
Published: January 2021

In the context of public administration digitalization the importance of human resources and their quality increases, which requires state employees to possess new digital competencies (knowledge and skills), and often to master new professional functions that enable them to function effectively in the new digital environment. However, under these conditions, in the process of their professional socialization, a number of problems emerge. The purpose of the research is to determine the conditions and factors affecting the digital competency formation required in the transition to digital public administration of the civil servants digital competencies, as well as to identify contradictions that emerge in their formation process. The study was conducted on the basis of the information society concept, E-Government and the paradigm of the new public administration. The main research methods were documents analysis and statistical data analysis. The study has fixed that one of the factors hindering successful professional socialization in the context of public administration digitalisation is the uncertainty in the content of servants’ digital competencies they need, including taking into account future development prospects. The existing vocational education system cannot form digital competencies at the required level for several reasons (closed access to basic digital services and platforms, a variety of departmental digital services and workflow systems available in only one department, etc.). Civil servants are forced to master digital technology is more on its own. The main contradiction emerges in the process of creating digital competencies is the lack of officially fixed requirements for the availability of state and municipal employees’ digital competencies and the lack of mechanisms for their assessment in the selection or certification process. Moreover, the need to master the relevant digital competencies follows from regulatory documents.
Keywords: digital competency of civil servants, digital competencies, digital literacy, professional socialization, digitalisation of public administration
Features of Propaganda and Manipulation in the Modern Information Space of New Media
Authors: Nazarov Vladimir Lazarevich , Gorbunov Egor Vitalyevich , Kolegova Nadezhda Sergeevna
Published: January 2021

This article discusses propaganda and manipulation as social phenomena and explores the features of its manifestations in the new media. The phenomenon of propaganda has been a recurrent topic of debate in public spaces over the past decades; there are dozens of international studies on the problems of its harm and necessity. The information environment constantly raises questions about the objectivity and reliability of the data distributed by the media, and their impact on public opinion and sociopolitical events in the world. With the development of communication technologies and the advent of new media, propaganda and manipulation reach a new level, gaining tremendous opportunities for influencing the individual and society. However, there is still no effective system of interaction with similar phenomena. Under the influence of constant informational impact in society, the system of values is rapidly changing and there is a reassessment of the main social constructs. The state, the sphere of education and the social sphere are need of new approaches to interacting with information and a changing society. The aims of the study are to identify the views of Russian youth regarding the current government and its policies, as well as determine the level of radicalism and protest potential of youth. This research discusses some propaganda technologies, especially relevant today. Examples of positive and negative propaganda are highlighted. Their specificity is substantiated and specific examples of such an impact are given, which entail significant socio-political events. The results of an empirical study have revealed mechanisms of the media influence on the individuals. The study has fixed the problem of radical political views formation, under the influence of the information environment created by new media. The necessity of creating an effective system to counter these phenomena in all spheres of social activity is substantiated. The problems and the direction requiring further research are formulated.
Keywords: propaganda, manipulation, new media, propaganda technologies, information environment, content, social networks, Internet
Higher Education As a Tool to Build the Cultural and Intellectual Potential of Managers
Authors: Bikmetov Evgeniy Yu. , Kungurtseva Guzel F. , Yapparova Dilara I.
Published: January 2021

The article reveals the methodological aspects of training a new generation of managers in universities. In modern conditions in higher education theoretical and practical education of managers is required, as well as formation of their professional culture demonstrated in developed soft skills. However, in Russian society the traditional type of managerial culture prevails, which is demonstrated in spontaneous recruitment. As a scientific-theoretical and methodological basis of this research, the authors use system, dialectical, activity, phenomenological approaches, methods of applied sociological research. The article justifies that the effectiveness of management is associated with the level of development of intellectual potential of managerial personnel and its improvement is carried out through the implementation of professional, innovative, moral, information sub potential. Modern university training of managerial personnel reflects the contradiction between the traditional model of education and new requirements of the society, connected with modernization processes. Growing public intellectual activity requires managers to create new forms, methods and mechanisms of management. In these conditions, one of the mechanisms of management is a purposeful construction of managerial culture of young people as a future subject of management in the system of higher education. The development of the ability to improve internally is an important task of modern Russian management. The principle of subject-subject vertical and horizontal relations in knowledge management implies a shift of emphasis to self-organization. Therefore, it is necessary to take into account not only learning opportunities, but also self-learning. Academic training for management activities includes a combination of research and applied activities supplemented by the study of disciplines with a social and humanitarian orientation. In this connection, there is a need to train a new generation of professional managers capable of innovations, creative, constructive management activities, which are based on a fundamentally different culture of education management and personnel policy.
Keywords: intellectual potential, culture, knowledge, management, higher education, professional training of managers
Inclusive Education in Russia: Historical-Sociological Aspect
Authors: Paramonova Vera Aleksandrovna , Belikova Ekaterina O. , Glazkova Nataliay G.
Published: January 2021

This research analyzes social-historic reasons of inclusive education and its essence and significance; its methodological basis along with its reasons and tasks are getting revealed; humanistic essence of inclusive education’s conceptions along with pedagogical principles with their implementation possibilities, are getting substantiated. Since inclusion in common understanding is an acknowledgement of diversity in educational environment, one of its aspects became the subject of analysis — which is joint studying process of healthy students and students with limited health abilities (herein referred to LHA). Humanistic criterion of education environment is ability to provide personal development and social integration for a child. First of all — this is a transition to genuine interaction and communication among all children with no differences. For this purpose, different forms of collective activities are used in conditions of barrier-free environment, thus, children could learn standards of social behavior and gain experience of its reproduction in the process of interaction. Thus, the purpose of inclusive education turns out to be education for everyone, and following new humanistic approaches signal the transition from teaching children with LHA in special facilities, to integrated education. Analysis of normative law documents in aspect of requirements which regulate organizing of inclusive education for children with limited health abilities in the system of general education of Russian Federation was conducted in this article. Basing on analysis of documents’ content, there was made a conclusion about sufficiency of normative law basis of inclusive education being integrated and implemented into the system of general education; it is also noted that there is unsolved question of researching enforcement practice quality in part of providing special conditions to get general education by children with limited health abilities under conditions of inclusion. The actuality of matter chosen is explained by necessity to search new conceptual solutions and strategies, helping to harmonize human relationships in general with adaptation of people with special education needs.
Keywords: education, inclusion, judiciary system, students with limited health abilities (disabled students), inclusive education environment
Information System As a Factor Determining the Development Vector of Modern Education
Authors: Benin V.L. , Zhukova E.D. , Shagapov A.I.
Published: January 2021

The information system is considered one of the paradigmatic coordinates of modern education. It is noted that education is one of the most important factors contributing to the successful solution of problems related to globalization, allowing us forming a citizen’s stable personal potential and self–defense skills of the latter as a carrier of certain cultural values in the information flow. The aim of the research is to study the information role in modern culture and in modern education. It should be noted that culture as a process of accumulation and translation of social experience determines the society progress and its intellectual and spiritual sphere. Education is the main socio-cultural mechanism that society uses to purposefully influence the course of its development. Education provides information and historical continuity of generations and security of continuity of this process. The research has revealed the importance of the information system in culture as a factor that is decisive in the modern education entire set of components formation. The information society is a civilization in the basis of the development and existence of which is a special non-material substance, conventionally referred to as “information”. This substance interacts with a person’s spiritual and material worlds. The latter is especially important for understanding the essence of the new social order. On the one hand, information forms the material side of a person’s life, as it acts as innovative technologies, computer programs, etc., on the other hand, it is one of the main means of interpersonal relationships and spiritual representations, which can be dynamically transformed and interpreted. Information begins to determine both the material existence and the socio–cultural reality of a person at the same time. The study has fixed that in the conditions of the information society, the most important task is to prepare a person for the perception and processing of large amounts of information, for mastering modern means, methods and technology of working with information.
Keywords: culture, education, globalization, information society
Interaction of Higher School and Employers on Training of Management Personnel in Digital Society (According to Materials of Mass Media and Social Media)
Authors: Zakharova S.A. , Yudina E.N.
Published: January 2021

This article is devoted to the requirements that digital society proposes to educational organizations and employers. Educational organizations should improve the specialists’ and employers’ training quality as well as their participation in the evaluation of educational programs. Ensuring the quality of education is a task of all actors in the education system such as educational organizations, students, their parents, and employers. The authors carried out a study to determine employers’ opinion on the question referring to training quality in Moscow higher schools. For this purpose, leading Moscow universities were selected that have the right to form and approve their own educational standards. The study has fixed the positive nature of the most publications in mass-media in relation to the largest Moscow universities. There is positive coverage of university graduates’ employment and adaptation problems. The information reasons were universities activities that contribute to the improvement of the graduates’ competence level. The study has revealed that the problems of evaluation and quality assurance of education are relevant not only for educational organizations, but also for employers. The research has determined that the requirements of the digital society development are such that educational organizations as producers and suppliers of labour should be more result-oriented, and employers should be directly involved in the formation and evaluation of the quality of educational programs.
Keywords: digital society, educational organizations, quality of education, employers, social and traditional media. Media messages, specialists, labour market, quality of education, Moscow universities
Interaction of Higher Education and Employers As a Competitiveness Factor of a University
Authors: Kapustina Larisa , Nosyreva Anna , Drevalev Andrei
Published: January 2021

The labor market constantly demands qualified personnel and increases the requirements for graduates of educational establishments. In order to train a competitive young professional, universities seek modernization of various kinds and implement it in the educational process. Dual form of education is one of these efforts undertaken by educational institutions. The article presents the results of the semantic analysis of the dual education concept, an analysis of the stakeholders’ roles in the system of higher education with a large emphasis on the role of the employer, statistical data collection, and the main advantages and disadvantages of the dual approach to the educational process organization. The aim of the study is to analyze experience of dual education development in Germany, where it is regulated at the legislative level. The main advantages of dual education are identified: establishing practice-oriented training system, involving motivated employers in the training process and educational programs designing, alternating the theoretical and on-the-job training, and reducing the costs associated with personnel selection and adaptation. The study has developed a generalized process model for the implementation of the project ”Introduction of the dual form of education in an educational organization”. According to the proposed model, the first stage includes developing normative acts regulating dual education training, forming a team of mentors, and selecting students. At the second stage, the authors propose to distribute the contact work as follows: 60% for theoretical training and 40% for production-based. The final stage is devoted to the evaluation of the of the dual education system implementation effectiveness. The model was tested for the Novouralsk Institute of Technology — branch of the National Research Nuclear University MEPhI. The study presents a stage-by-stage description of the model and examines examples of the education dual form positive effects at the university, as well as considers emerging “noises”.
Keywords: dual education, professional training, educational system
The Safety Culture As the Basis of the Digital Society
Authors: Vasilenko V.I. , Kornilovich V.A.
Published: January 2021

This article discusses the contradictions that emerge in global digital communication in a democracy and cultural diversity. The purpose of the study is to determine the dependence of a person’s goals on his \ her values in the dialogue of cultures and ways to solve the contradictions of intercultural communication. The social system does not only respond to the rapidly occurring social changes, but also respond to making political decisions. Russian scientist S.P. Kurdyumov expressed the idea that there are rules of the ban, the laws that limit the development. ’Safety Culture’ can be considered as the preservation and development of the ideals, values, norms and traditions of the individual, the family and society, social institutions and network. This study considers ’Safety Culture’ as value foundation for the digital society. This should be at the heart of every management decision referring to the digital future of our planet. A safety culture based on knowledge and observance of the ’prohibition rules’, the rules of behavior of people in global network communications will ensure the integrity of the world.
Keywords: ‘Safety Culture’, digital society, values, dialogue of cultures
The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Advertising Community
Authors: Golubkova Ekaterina
Published: January 2021

This article considers the influence which new advertising media has on the urban environment, through their impact on the modern communicative space. The aim of our research was to study the assessments of the impact of Ambient media new form communication on the urban environment of Yekaterinburg by experts of the city’s advertising community. The sociocultural phenomenon of Ambient media — a media form of interaction with consumers embedded in everyday objects, is very popular in Europe, but it remains poorly understood in modern Russia. Ambient media not only conveys information about the advertised object, but is able to transform the surrounding reality. The author conducted an in-depth interview with representatives of the advertising community of Yekaterinburg (N = 22). The attitude of experts to non-traditional media was determined through the study. The research has fixed the social groups that are most susceptible to Ambient media The impact of new media on changing the urban environment was analyzed. The study has recorded the high viability of non-traditional forms of advertising and identified the factors of the urban environment transformation with the help of Ambient media in Yekaterinburg.
Keywords: urban environment, communicative space, new media, Ambient
The Transformation of Social and Cultural Space in the Context of the Development of Transport Corridors
Authors: Gordeev Sergey , Zyryanov Sergey , Sitkovskiy Arseniy
Published: January 2021

This article discusses the methodology of analysis and forecasting of complex spatial systems, taking into account a lot of economic, social and cultural relationships that determine the specifics of the individual territories’ development. Particular attention is paid to the formation of specific zones on the basis of urban settlements along the path of transport corridors. In this regard, the authors introduce the concept of ”urban renewal centers” and give a definition. For its disclosure, the methodological part provides a list of related concepts, defines their boundaries and relationships, and also reveals the essence of the definitions of ‘transport corridor’ and ‘zone of transport corridor’. The authors proposed the use of vector estimates for the analysis of heterogeneous spatial systems of extended information volumes with the inclusion of sociological data and problem-oriented adaptation of visualization and processing of graphic data. As a result of a new, more detailed statement of the problem, we can go on to assess the prospects for the development of space for the complex and heterogeneous macro-regional and transboundary transport corridor Ural — Northern Kazakhstan. The study has fixed that development of urban renewal centers acts as a driver for the development of social and cultural spheres, as well as general economic conditions. The social and cultural transformation of urban settlements over time begins to determine their economic development potential. Such settlements are becoming centers of gravity in the labor market with many far-reaching development scenarios.
Keywords: regional development, urban settlements, urban renewal, transport corridor, visualization
Transformation of Higher Education in Russia: Current Trends in the Educational Process
Authors: Voevodina E.V.
Published: January 2021

This article analyzes the process of higher education transformation in Russia as a result of its accession to the Bologna process, as well as the changes caused by digitalization. Emphasis is placed on the magistracy, as this level of higher education involves in-depth training of future professionals for the needs of the digital economy. The aim of the study is to determine students’ information and communication competencies as an integral component of their competitiveness. The sociological research was carried out within the framework of the project ‘Birth of the Russian Magistracy’. The research reflects the results of the magistracy teachers’ and the master students’ survey conducted in Russian regions. It should be noted that students’ digital skills are well developed, and they are more oriented toward ‘traditional’ forms of education than distance education or on-line format. In this case, higher education is considered by students as a significant source of socialization. It should be noted that the Russian magistracy is characterized by a ‘transition’ period in solving the problems of the digital economy.
Keywords: Higher education in Russia, Bologna process, digital competence, inclusion
Trust As a Factor in the Development of the Economy in the Context of Digitalization
Authors: Baskakova Irina
Published: January 2021

In the era of the development of digital technologies, a low level of trust in the digital environment with the spasmodic growth of transactions becomes one of the challenges. In Russia, ensuring the accelerated implementation of digital technologies in the economy and social sphere is one of the national development goals. A high and stable level of trust of citizens and entrepreneurs in basic institutions largely determines the country’s ability to achieve socio-economic development. In turn, the confidence indicator also reflects the economic situation and the potential for socioeconomic development of the country. The purpose of the study is to assess the level of trust and its dynamics in Russian society for the period 2012–2018, using an indicator of confidence in business. The empirical base is the Edelman PR Worldwide analytical reports — “Edelman Trust Barometer”, the results of the annual Deloitte Millennial Survey, and the Doing Business analytical reports prepared by the World Bank and the International Finance Corporation. Despite the penultimate places of Russia in the ranking of the countries where the survey was conducted, there is a positive trend: an increase in the level of trust from 38% in 2016 to 41% in 2018 and, accordingly, a shift in the rating position from 27th place in 2016 to 25th place in 2018. The change in the level of confidence of Russian citizens was carried out in relation to four basic enlarged groups of institutions: government organizations, the media, business and non-governmental organizations. A long-term trend of the level of trust was built and its features in the Russian Federation revealed.
Keywords: trust, digital economy, institutions, socio-economic development
Virtual University As a Horizon of Higher Education Modernization
Authors: Beilin M.V. , Soina I.Yu. , Dyachenko Y.A. , Semenova Yu.A.
Published: January 2021

The research aim is to analyze the ontological foundations of virtual education in an information society. Among the methods of research used are analysis, synthesis, abstraction, comparison, interpretation, systematization, classification, conceptualization, structural, functional and prognostic methods. The Virtual University is considered as a networking institution that creates unique opportunities for both spontaneous and purposeful manipulation of human development. It is argued that a virtual university must be built with new values in mind: openness, accessibility, democracy, non-discrimination for people with disabilities and other needs of the individual and society. It is argued that the formation of a new picture of the world, which assumes the responsibility of mankind to himself \herself and to nature, the increase of the value of human life, freedom of choice, is also the reason for the formation of new axiological markers that define the virtual university as an information society phenomenon. The research has fixed that the presence of a virtual knowledge environment, in which the learning process unfolds, gives rise to the need to develop a virtual culture, which is a special form of communication between the education subjects in the process of knowledge production and consumption. Virtual communication is defined as a subspecies of semantic communication, which involves the exchange of both information and knowledge. An information society based on the world information economy (knowledge economy) stimulates the development of a planetary information infrastructure that defines the educational trends of the 21st century. In the information society, economic activity is ensured by the information and communication environment, an integral part of which is education. Along with the virtual economy, the virtual financial system, etc., there are virtual educational phenomena, including a virtual university.
Keywords: virtual university, educational space, global informatics, post-material values, innovation
Russia As a Powerful Broker in Syria: Hard and Soft Aspects
Authors: Simons Greg
Published: January 2021

The Arab Spring was regarded with suspicion by Russian decision-makers, their worst fears were seemingly confirmed with the case of Libya in 2011 when NATO was seen as abusing the UN Security Council R2P mandate for the purpose of regime change. This had a great impact on Russia’s decision to support the Syrian government, when the regime change process began there. By the summer of 2015, the world was predicting the fall of the Syrian government, it was at this point Russia became directly and overtly involved with the fighting. The West tried to project a dire scenario that Russia would become embroiled in an Afghan-scenario, they made many guesses about the ‘true’ nature of Russia’s engagement, but largely failed to comprehend or understand the actual motivation. Despite negative Western projections, Russia has been largely successful in its aims and goals. Russia has consequently emerged as an external actor of significance and influence in the MENA region, which seems to be owed somewhat to taking the decision to become directly involved in Syria as a powerful broker.
Keywords: Syrian War, Russia, military intervention, soft power, hard power, powerful broker
The Digital Society in the 21st Century: Security Issue
Authors: Kovba D.M. , Moiseenko Y.Y.
Published: January 2021

Digitalization is thought to be a key driver of recent economic, cultural, political, and society transformations, with these changes entailing both positive and negative consequences. The negative ones include various risks and threats for information security of both society and state. As a result, there has been growing impetus to rethink the concept of security in the digital age. In this paper the discourse of security is discussed in terms of dichotomy between soft and hard power in a digitalized society. This discussion involves the following issues to be considered: 1) how this soft/hard range of power can be applied to the security problem; 2) how different information threats could be countered within the discourse of the state security; 3) how the soft security could be implemented in a digitalized society. Structured analysis, discourse analysis and conceptual approach are mainly involved to provide research methodology for the discussion. It should be noted that our research is conducted within theoretical framework established by B. Buzan, J. Nye, with the acknowledgment of the results obtained from the previous studies of the authors of this paper. The concept of security was productively discussed in terms of soft and hard power vocabulary. As a result of this discussion, soft security was interpreted as the measure of protecting something from harm in invisible, unobtrusive ways, whether hard security was designed to oppose challenges and threats and it is traditionally associated with methods of force. It was particularly established that hard security measures are likely to be applied in the military sector, while soft security measures are commonly used in a non-military context. Due to the concept of soft security has not yet been clearly defined and has not received recognition as a scientific term, it is argued that further investigation is demanded. Within this investigation, information security is interpreted as a special category of soft security. The relevant distinction between information security and cybersecurity is made, with the different frequency of using these terms in official discourses of different states being explained. It is also considered that the problems of soft security insurance cannot be solved at the level of individual states due to the transnational nature of digital technology, so it requires international responses. Therefore, establishing the normative force (i.e. elaboration of international rules and institutions) can be an effective measure, while an international exchange of experience in countering information threats seems to be very useful. Educational programs aimed both at creating qualified personnel in the field of digital technologies, as well as at the general public (improving information literacy), also contribute to ensuring the safety of society and the state.
Keywords: information security, digital society, soft security, international relationships, cybersecurity
Internet and Social Media As a Tool of Aggregating Protest Moods
Authors: Zyryanov Sergey Grigoryevich , Averyanova Daria Valeryevna
Published: January 2021

The ongoing sociocultural transformations contribute to the present the problem of the society and power relationship. Due to the changing forms, methods and channels of communication, including political communication, this article considers the role and place of the Internet, social media in aggregating protest moods. Since there is a lack of a consensus in the scientific literature on the phenomenon of political protest, the authors present a theoretical interpretation within the framework of political sociology supported by the Russian researchers’ developments of recent years. Protest political activity is seen as a form of political participation and communication with the authorities. The purpose of the research is to reveal the role of information technology and social media in aggregating protest moods on the basis of analyzing online publications. The scientific novelty is conditioned by a multifaceted study of the role and place of the Internet and social media in aggregating protest moods, the role of horizontal and vertical communications during protests. Methods of the research are theoretical and methodological analysis, ontological and system analysis and questionnaire survey. The sociological study has shown how the society’s perception of protests changes in the context of the virtual political space development, which in certain periods becomes more important than the physical political space.
Keywords: political protest, protest activity, protest moods, social media, sociological study
Literary and Digital Translation As a Form of Intercultural Communication in the Epoch of Social Transformations
Authors: Ustinovskaya Alyona Aleksandrovna
Published: January 2021

This article is devoted to the transformation of models of literary translation in the era of digitalization. The first translations in Russian practice tended to “retell” events, and the text was made “based on” the original rather than being a translation in the modern sense. Examples of such approaches to translation can be seen in the work of V.A. Zhukovsky, A.S. Pushkin and other authors of the early nineteenth century. At the same time, it was at the beginning of the 19th century that the first attempts were made to contrast the translation with their own, Russian literature: “the same subject in Russian” was replaced by a translated text close to the modern concept of translation. The beginning of the twentieth century was marked by mass translations of poetic texts and, in the vast majority of cases, the authors who translated them were also poets: V.Ya. Bryusov; N.S. Gumilev; A.A. Akhmatova; B.L. Pasternak; and others. The translation of the poem was understood as the transfer of the original poetic experience to Russian soil, and high demands were placed on the quality of the poetic text, often leading to significant semantic differences between the original text and the translated one. With the advent of machine translation and the expansion of digitalization, translation has become available to almost everyone. At the same time, there are areas in which literal translation almost does not interfere with the perception of the text (for example, in an official business style or when translating texts of instructions) and requires minimal stylistic editing. However, literary translation can radically lose its meaning, and in the case of a poetic translation, it can deprive the text of its aesthetic characteristics (rhythmic organization, rhyme), which poses new challenges for translators in the digitalization era. Translation gaps in the text of fiction should be considered not yet completely solved by the task of the modern digitalization society.
Keywords: Translation, literary text, Silver Age, digital age
Methodological Approach to Studying Unintended Consequences of Digitalization in Education
Authors: Goloukhova Daria , Kuzmina Elena
Published: January 2021

The article describes sociological research methodology referring to the problems of digitalization in education. The authors’ concept of digitalization is defined according to the specific aims of the study, emphasizing the peculiarities of the educational sphere. Digitalization in education can be considered as an introduction and active use of digital technologies at different stages of the educational process. The study has determined that the introduction of digital technologies in education leads to the unintended consequences which can have unanticipated effects on educational institutions and their actors. The unintended consequences are conceptualized using R. Merton’s theoretical perspective and are defined as unexpected, unforeseen results caused by a purposive action. They could be divided into three subgroups: 1) unexpected benefit, 2) unexpected drawback, 3) perverse result. To study the unintended consequences the authors designed a methodological approach which focuses on macro and micro factors which determine attitudes to digitalization on the part of various participants of the educational process. The complex structure of the empirical object is determined by the hypothesis, that the unintended consequences of digitalization vary for different social groups involved in the process of education and highly depend on the context. The educational process is described as a complex system with two major components and structured in accordance with specific spheres in which introduction of digital technologies is possible. In conclusion, authors put forward a hypothesis that the suggested methodological approach will contribute to relating the unintended consequences of digitalization to their sources, also identified by R. Merton: ignorance or incomplete analysis; errors in analysis of the problem or following outdated habits; immediate interests overriding the long-term ones; following basic values which require / prohibit certain actions; self-defeating prophecy.
Keywords: digitalization, socio-educational sphere, education, unintended consequences, attitudes to digitalization
Modern Prose As a Multimedia Hypertext (Using the Example of the Table-Talk 1882 Story By Boris Akunin)
Authors: Gereikhanova Kamilla Fezameddinovna , Kihney Lyubov Gennadievna
Published: January 2021

This article is devoted to text comprehension in the era of online literature, which implies a closer interaction with the reader than ‘a paper format’ one. As an illustration of the named trends using hypertext, the project by Artemy Lebedev “To Favorable Attention, Illustrations to the Project Table-Talk 1882. (Based on the work of the same name by B. Akunin)”, created in 2004, was chosen. The project is a visualization of text details, divided into eight chapters. The text of Akunin’s story was aimed at play with the reader. First the author and his fans publish an abridged version of the story in the network, then the detective announces the key to the crime, and asks readers to write a sequel. The project of Artemy Lebedev is a kind of attempt to write a sequel particularly by visual means. Similar experiments with a text are characteristic of postmodern literature: numerous interpretations of the text interact with each other and multiply its intertextual connections. Thanks to electronic format authors expand the boundaries of the text, creating various versions. In fact, the text generated by Internet navigation has the same quality: the reader, following the links, independently creates the text seen by each user of the network, as a result — the text is individual. Authors of publications cannot create texts with the same features: many works have a continuously developing plot that does not allow mixing fragments of texts. A detective as a genre that implies a play with a reader: in the classic detective stories of Arthur Conan Doyle and Agatha Christie where the reader tries to figure out who committed the crime. The digital format allows transferring this game with the reader to the network and beating the layering of the text in a new way.
Keywords: Postmodernism, Akunin, online literature, digital text
Modern Sociocultural Practices in the Field of Fashion Consumption: The Main Youth Trends
Authors: Repetskaya Alina Ilyasovna
Published: January 2021

This article presents the results of research conducted by in Yekaterinburg in 2018– 2019. Data collection methods include a questionnaire survey (504 respondents), an in-depth interview (21 informants), and a semi-formalized interview (20 informants). The study involved young people from 16 to 30 years and experts in fashion — stylists, designers, buyers, and consultants of stores of various segments. The aim of the study was to identify new trends in the field of fashion consumption among young people. According to the results of the study, «the digital turn» has the greatest impact on modern practices in the field of fashion consumption among youth. Modern digital fashion media, such as blogs, are crowding out established elements of fashion structure such as fashion magazines. The greatest authority in the field of fashion consumption for young people is not fashion experts, but bloggers, celebrities and successful people around them. According to the data, most young people do not have enough money to dress in the same brands as trendsetters. Consuming fashionable goods, young people replace broadcast trending things with cheaper analogues: mass brands and the market segment fakes of luxury things. Online shopping is becoming popular for young people. Most rarely, young people can afford premium and luxury brands. The quality of clothing is not an important characteristic for youth’s fashion. The most important condition for the purchase of a thing is trendy and pretentious of clothing. In general, it is important for young people to follow fashion and learn new trends. The majority of young people believe that following fashion will make them more successful.
Keywords: fashion, youth, consumption, digital turn, blog
Online Courses As a Form of Professional Development: Russian Local University Teachers' Experiences
Authors: Mitrukhina Svetlana Vladimirovna
Published: January 2021

Modern education is a phenomenon that combines offline education (traditional, classroom education) and online education (innovative, distance education), and in recent years its second form has become widespread that it is perceived as a direct threat to the existence of the first one. In a social, scientific and teachers’ field an ambiguous attitude towards online education phenomenon has developed, educational researchers study both positive characteristics of distant education (massiveness, accessibility, various areas, an opportunity to study at any time in any place) and circumstances suggesting some vigilance towards this form of education (not suitable for developing practical skills, there is no precise contact, a low number of students finish courses). Online education is a popular form of modern distance education, implemented through massive open and massive closed educational courses, that is, online courses of specific universities which are placed on world and domestic educational platforms. If, regarding the training of young people (students) through online technologies, the debate about the appropriateness and effectiveness of this form does not subside, then for teachers and university leadership (especially a provincial), online courses are almost a panacea for solving the problem of advanced training. In this research online courses are studied as a form of a university teacher’s professional development. Informal interviews with professors’ Khakas State University named after N.F. Katanov, who had an online course experience, were conducted. The study has revealed the reasons teachers’ satisfaction of this form of this education form and some aspects of their positive and negative experience, etc.
Keywords: distant education, online learning, online courses, massive open online courses, mass closed online courses
Paternalism and Self-Reliance on Personal Security in the Information and Communication Environment
Authors: Krivoukhov A. A.
Published: January 2021

The research is devoted to the study of the personal security level in the information and communication environment. The purpose of this work is to determine the citizens’ subjective opinion about the information security level in the information and communication environment and the role of the state in these processes. The study is based on data of sociological survey conducted in 2019 among the population of the Kursk region as a subject of the Russian Federation. The sample included 1000 respondents aged 16 and over living in urban and rural settlements in the region. Based on the understanding of the information and communication environment as an anthropo- sociotechnical phenomenon, the author concludes that personality is one of the key elements of information security in the triad (man — communications — technology). The study has fixed that users assess their life in the information and communication environment as dangerous. But at the same time, despite the fact that citizens face with the attackers’ actions, a significant part of them are in no hurry to recognize the Internet as criminal. The study has determined that issues of personal cybersecurity and self-reliance prevail over paternalism. Network users should not only be aware of possible types and schemes of fraud, but also of software protection methods and anti-virus products.
Keywords: information and communication environment, cybercrime, personal cybersecurity, information and telecommunication technologies, state
Online Education Participants: Standing Together or Falling Apart?
Authors: Shapovalova Inna
Published: January 2021

The paper summarizes the findings from research by Russian scholars into the expansion of online education technologies into Russian universities. Risks are described connected with the unpreparedness of the education process participants to be fully engaged in the new education format. Two opinion polls were organized among students and university staff in order to reveal their assessment of education strategies and their involvement in online education. The study has shown that neither students nor academic staff at provincial universities are sufficiently involved in the process, which does not enable any forecast to be made pertaining to online training efficiency. So far, it is only the opportunities to access, participate and use online education that can be assessed. The survey has revealed a significant difference in students’ and lecturers’ perception of online education. While students are ready to switch to the new format, lecturers prefer classical approaches. They display negative attitudes, tend to avoid changes and stress that the expansion of online education services may result in a lower status and loss of prestige for the teaching profession. The possibility of their participation in developing online education products is doubtful. The lack of either experience or desire to be involved in the process may result in a low quality of online courses and programs, if developed. The study enables the authors to define a problem field of youth education choice management. This field includes issues of self-study needs satisfaction, a lower level of knowledge in today’s young generation and information retaining difficulty, the “external memory” problem resulting from the abundance of gadgets et cetera. Risks are described pertaining to youth’s uncontrolled involvement in online education alternatives connected with human capital structure changes, emergence of negative generation characteristics and education prospects.
Keywords: youth, academic staff, education, education strategies, online education, self-study