bluuebunny/crossref_metadata_2025 huggingface dataset:
Explore the Influencing Factors of Manufacturing Industry Agglomeration
Authors: Yi Kaini
Published: November 2023

As the result of the amount of greenhouse gas emission, many countries has developed green economic that achieve sustain economy and protect environment. Sustainable economic development has became a trend, and an important part of its industrial agglomeration. There are theoretical and practical implementation of industrial agglomeration. This paper is going to talk about the industrial agglomeration of manufacture. Industrial agglomeration refers to firms in the same industry locating in the same geographic area. The regional similarity of their location results in so-called industrial externalities, referred to as external economies of scale by Marshall and localization externalities by Henderson. In this paper, the factors that cause industrial agglomeration of manufacture will be discussed. First of all, the raw materials is one of the factors. Raw materials are the resources used to make goods. Secondly, the labor market is also an important factor of industrial agglomeration. Thirdly, the policy will have a great impact on the industrial agglomeration in a certain region. The policy refers to the directives and targets set by the state, government and enterprises. In the case study, this paper has chosen California, which is famous for its home industry, and confirmed the above three influencing factors.
The Application Analysis of Enterprise Finance and Tax Intelligence Based on RPA Technology --Taking Sinochem International as an Example
Authors: Chen Yutong
Published: November 2023

With the rapid development of intelligent technology and the strengthening of the trend of economic globalization, the scale of enterprises is gradually expanding, the amount of various financial data is increasing, and the circulation speed is accelerating. At the same time, there are higher requirements for financial and tax processing efficiency. The application of robotic process automation technology in finance and taxation has helped enterprises achieve cost reduction and efficiency increase. This paper first summarizes the development status of robotic process automation technology, analyzes the current application of robotic process automation technology in finance and taxation, and then takes Sinochem International as the object of analysis. Through an in-depth analysis of Sinochem International's application methods of Price water house Coopers RPA and Deloitte RPA, it summarizes its application results and finally puts forward problems and optimization strategies. It will serve as a reference for the further development of robotic process automation technology in finance and taxation and also help enterprises realize the intelligent transformation of finance and taxation.
Development and Trend of Men's Cosmetics Industry
Authors: yu Ding
Published: November 2023

With the continuous improvement of consumers 'material life, the consumption power of China's makeup industry has also been greatly improved. To meet the regulations of consumers, high-end daily cosmetics stores have become the main force of consumers. Everyone has a love of a beautiful heart, so the development trend of the makeup industry is longer. With the consumption concept advancing with The Times, makeup products are no longer the patent of female consumers, and many men are gradually concerned about men's faces. With the gradual emergence of men's cosmetics specially customized for male customers, many enterprises began to care about this promising market. With women's cosmetics gradually filling up, they shift their goals to men. This paper on men's cosmetics enterprise professional manufacturing as the main line, combined with the definition of modern commodity marketing, first tells the story of China's makeup industry situation and development trend, way, men's cosmetics industry and men's cosmetics platform situation and development trend, men's cosmetics market still exist very big future development trend. Finally, a proposal was given for the lean management of the platform.
Research on the Status Quo Bias in Energy Consumption: Evidence from China
Authors: Dang Xinyuan
Published: November 2023

Nowadays environmental degradation increasingly attracts public attention. As there appear to be increasing concerns regarding the connection between environmental problems and energy utilization, this paper intends to examine the influence of status quo bias on energy-related choices, where people are inclined to consume traditional energy instead of renewable energy. Since China is the country that emits the largest percentage of carbon dioxide, the priority of this research is placed on this country. The presence of status quo bias is revealed statistically by two graphs, depicting the overall energy consumption trend over recent years and the specific energy use composition in 2021 respectively. The influential factors are illustrated as the policy framework, population age and costs for materials. This paper proposes the measures of policy framework reformation, pricing, taxation and subsidization to address the status quo bias, and the potential issues with these measures are indicated. The expectation for further study is discussed at the end of this paper, such as the insufficiency of research on how the degree of status quo bias varies geographically.
Research on Digital Transformation of New Retail Enterprises Based on AI+RPA
Authors: Fu Honglin , He Lihui , Ju Xinran , Liu Yingqi
Published: November 2023

Faced with the breakthrough of digital technology and upgrading of consumer structure, the traditional retail industry has achieved the basic transformation and efficiency of a full value chain relying on digital technology. Among them, AI+RPA has become a new direction in developing the new retail industry with artificial intelligence empowerment machine automation. This article takes the new retail industry as the target market and the application of AI+RPA technology as the research content, using the theoretical and multiple case analysis methods to study. Choose three companies: Freshippo, Yonghui superstores, and Suning.com, for external horizontal contrast and internal vertical contrast. Relying on the theory of value chain, the division is divided into four aspects: the supply side, the demand side, financial management, and logistics. To a certain extent, this article has made up for the research gap of the omni -channel ecological construction of the new retail industry and the application of the AI+RPA technology industry, expecting to broaden the future development channels and directions of the new retail industry.
The Role of Anchoring Effect in the Stock Market Investment Decisions
Authors: Chen Yue
Published: November 2023

Price anomalies in the stock market are often difficult to explain using traditional financial theories, and such price anomalies severely affect the specific investment behavior of investors in the stock market and the trend of stock price movements. In order to study the causes of these anomalies and conclude certain countermeasures, this paper combines behavioural economic theories to analyze the causes of stock price movements over a certain period of time in terms of stock price trends caused by psychological deviations of investors in a specific industry. In this paper, this study finds that relevant stock price data by analyzing stock price movements over a certain period of time and integrate them to further understand the impact of investors' psychological biases or heuristics on stock price movements. Finally, this paper provides targeted suggestions for investors and stock market policy makers to address the importance of psychological biases on investment decisions, and suggests investors to consider the influence of different psychological mechanisms in the process of stock investment and make more objective value estimates for stocks. Second, it is recommended that government departments should reduce their intervention in the stock market to reduce the impact of policy changes on the stock market and promote a healthier investment environment for the stock market. In addition, stock market policy makers establish stricter laws for the stock market to regulate the price changes and valuation system of the stock market.
Examining Network Effects and Platform Differentiation in Trend Community E-commerce: Case Study of Poizon
Authors: Zhao Junjie
Published: November 2023

With the rapid rise of platform-based enterprises in the digital economy, particularly in the post-epidemic era, online sales have become the primary sales channel for trendy goods. Many platform-based enterprises that combine community and e-commerce attributes have flourished. This paper examines the network effect of community e-commerce platforms in the trend industry, using Poizon as a case study. The success of Poizon provides valuable insights for similar enterprises, and network effects are one of the keys to its success. How-ever, Poizon still faces some challenges, which are analyzed from the perspective of net-work effects, and corresponding solutions are proposed. Chapter two provides an overview of network effects in the network platform economy, while chapter three analyzes the net-work effect of Poizon as a power-flow community e-commerce platform. Finally, chapter four concludes the paper.
Live Streaming + MICE: A Study on Its Influence in the New Media Age
Authors: Yun Ziyi
Published: November 2023

In the era of new media, all industries are going digital. It is inevitable for the exhibition industry to conduct digital transformation. After the coronavirus pandemic in 2020, MICE (Meetings, Incentives, Conferencing, Exhibitions) saw a better industrial structure. Many online conferences and exhibitions have increased around the world. Live streaming, as an effective approach to new media communication, has dramatically driven online produc-tion. It has also helped the exhibition industry gather information and interact with peers in this era. In addition, it has promoted the economic benefits of the MICE industry. By adopting the interview method, 12 people in the MICE industry have been covered. The main purpose is to know how live streaming is utilized in the MICE industry. The paper summarized the model of "live streaming + MICE" and found many advantages of the model. Also, it introduced the limitations of live streaming employed in the MICE indus-try. The interviewer put forward some suggestions for the operation and live streaming of MICE companies in the hope of helping the MICE industry accelerate the digital transfor-mation and improve the economic benefits of the industry.
Innovation Model Analysis of New Energy Vehicles: Case Study of Tesla
Authors: Dai Weichu , Li Yinuo , Pang Yilin
Published: November 2023

As environmental pollution worsens, New Energy Vehicles (NEVs) are an effective solution to improve air quality. NEVs have made significant technological and marketing advancements, and Tesla is a model for developing NEVs. This study explores the innovation of NEV technology and marketing, using Tesla as a case study to determine how to use NEV technology and marketing effectively. Tesla's breakthrough occurred in 2013 when they turned a loss into an $11.2 million net profit, and their success continued to skyrocket. We analyze Tesla's marketing model, after-sales service, promotion methods, funding sources, and core competencies to identify their unique advantages in the business model and strategic portfolio. This study provides a useful reference for the innovation of NEV technology and marketing.
Research on the Anchoring Bias in Stock Investment: Evidence from Chinese Stock Market
Authors: Jiang Linlin , Jin Fangyu , Liu Yixin , Yang Hongyi
Published: November 2023

Under the influence of factors such as information loss, information asymmetry and personal experience, people can be easily affected by anchoring effect and make wrong decisions. The anchoring effect is a cognitive bias whereby an individual's decisions are influenced by a particular reference point or anchor. This influence can be reflected in many aspects, such as the promotion activities in shopping malls, the choice of insurance products, or the decision to sell or buy in the stock market. In recent years, scholars have gradually found that anchoring effect will influence various decisions made by investors in the stock market to a certain extent, and therefore affect the price of individual stocks in the stock market. Based on previous research experience, the paper summarizes the changes in investors' decisions caused by anchoring deviation in China's stock market and its impact on specific stock prices. Therefore, this study on anchoring bias in the stock market has important implications for investors, traders, and financial analysts. By understanding the ways in which cognitive biases can shape decision-making in the stock market, individuals can take steps to mitigate the effects of these biases and make more rational investment decisions.
The Valuation of Internet Companies Based on Adjusted Black -Scholes Model
Authors: Yang Yanbin
Published: November 2023

With the continuous breakthrough of Internet technology, we can clearly see the huge growth space and potential profitability of related companies. However, due to their unique instant change and uncertainty, high returns and high risks exist simultaneously and finding new approaches different from traditional ones to evaluate internet companies is necessary and significant. Based on adjusted Black-Scholes Model, this study discusses three approaches: Metcalfe approach values internet companies that relies on user numbers. DCF approach and Fuzzy real option approach estimate internet companies with strong cash flow and long-period potential growth, focusing on probability and fuzzy theory separately.
The Influence and Future of Live Streaming Experience on Consumer Impulse Consumption under the Background of Internet
Authors: Li Jiaqi , Lu Yijun
Published: November 2023

This article studies the impact of live commerce on impulsive consumption and future trends in the context of the rapid development of e-commerce. Live commerce is a business model that has emerged in recent years. This article will analyze how it affects consumers' judgment and purchase as a form of sales and predict the future of this form. The module of impulsive consumption will start from the concepts of behavioral economics and psychology, and discuss in detail the roles played by merchants, anchors and consumers. Future trends will discuss and predict the future of live broadcast commerce starting from the differences, advantages, sustainability and potential challenges between electronic live broadcast commerce and traditional commerce. The research results show that because merchants and anchors are good at using characteristics such as homogeneity, centrality, price and reputation or age, region and sex to induce consumers, impulsive consumption will indeed appear more frequently in live broadcast business. In addition, live broadcast business is benefiting from complete and sustainable industry chain, accessibility, and the characteristics of the times. In addition to the ethical concerns of inducing impulsive consumption, live broadcast commerce has many advantages and shows a positive upward trend in the future.
The Impact of Chinas New Energy Development on the Automobile Industry: Take BYD as an Example
Authors: Wang Zhuoyue
Published: November 2023

In the context of China's vigorous support for the development of new energy vehicles, the new energy automobile industry represented by BYD has developed rapidly, and the purpose of this paper is to study whether new energy vehicles will become the mainstream of the industry in the future against the background of China's new energy development. This article considered the current problems and solutions of new energy vehicle development from the perspectives of politics, profit, and cost and summarized the need for new energy vehicle companies to rationally use policies, reduce production costs by optimizing the supply chain, and, at last, improve product quality to maintain sales profits, which will achieve long-term development in the future and become mainstream in the automotive industry. Although in the short term, traditional fuel vehicles still occupy a certain proportion of the market, they will definitely be replaced by more environmentally friendly and efficient new energy vehicles in the future.
The Impact and Challenges of ESG Investment Philosophy on Chinese Capital Market and Investment Practice
Authors: Luo Ruixi
Published: November 2023

Environmental, social and governance (ESG) investment philosophy has gained significant traction in recent years. This philosophy focuses on investments in companies that prioritize environmental sustainability, social responsibility, and good corporate governance practices. This paper examines the impact of ESG investment philosophy on the Chinese capital market and investment practices. It highlights the growing interest in ESG investments in China and the challenges that arise in implementing ESG practices. Additionally, this paper discusses the need for increased transparency and standardization in the ESG information disclosure and rating system, as well as the importance of education and training for investors and professionals in the financial sector. It also explores the potential benefits of ESG investment, such as long-term financial performance, and positive social and environmental impacts. Overall, this essay concludes that the ESG investment philosophy presents both challenges and opportunities for the Chinese capital market and investment practices, and that continued efforts are needed to foster sustainable investing practices in China.
The Role, Challenges, and Countermeasures of NGO Participation in the Third Distribution
Authors: Xiao Liang
Published: November 2023

In the context of accelerated social transformation in China, the consensus on solving social problems through the participation of NGOs in the third distribution has become increasingly clear. Therefore, it is necessary to analyze the challenges faced by NGOs when participating in the third allocation from a practical perspective, and summarize a set of practical ideas and countermeasures. This has important practical significance for further solving the issue of social equality and alleviating the gap between rich and poor. Based on the existing 12 papers on NGO and third distribution, this paper analyzes the theoretical role of NGO participation in third distribution, which can be divided into two elements: alleviating the shortage of public goods and low cost and high efficiency. From a practical perspective, examine the current situation of NGOs in the third distribution from the perspective of the "two major factors" mentioned above. It is found that there are still three major problems: the inefficiency caused by "voluntary failure", the imperfection of the charitable tax system, and the constraints of the dual management system. How to solve the above-mentioned "three major issues" has become the key to the efficient participation of NGOs in the third distribution.
Breaking the Stereotype: How Corporate Financialization Can Boost R&D Investment
Authors: Chen Zhengye , Chen Zixing , Wu Qiyou , Wang Yucheng
Published: November 2023

As Enterprise Financialization refers to the process in which enterprises obtain funds through financing channels to support their business and development activities. This financing channel can include bank loans, bond issuance, stock issuance and other forms. And the purpose of Enterprise Financialization is to improve the efficiency of capital utilization. However, we would test the hypothesis in our research is that the extent to which corporate Financialization increases R&D spending may depend on a variety of factors. And we figure that a rise in R&D spending results from a 1% increase in finalization. This finding confirms the theory that finalization and R&D positively correlated.
Evaluation of the Performance and Behavior of the Video Game Industry
Authors: Fan Nuoyan
Published: November 2023

When video games gradually become a part of the modern culture, the significant economic impact of the games and related products or services has appeared to draw public attention. The paper mainly analyzes how did the game companies and the market of game-related products perform in a way different to the common good industries, especially under government macroeconomic policies, impact of recent pandemic, and other factors affecting consumption and investment behaviors. The research found the overall improvement in economic performance of video game related products and fluctuations in financial performance of firms. Further analysis reveals behavior of companies in different divisions of the industry and the limited impact of government policies on this relatively independent industry. These results are able to give an insight into an underestimated industry in the changing economy.
Business Negotiation Strategies for Manufacturing Industries in Trade Activities
Authors: Xue Xiaohan
Published: November 2023

The manufacturing industry is the backbone of the country, so the development of the manufacturing industry is very critical. Increasing revenue and reducing costs in trade activities are very important for the development of the manufacturing industry. By using some business negotiation techniques correctly, the enterprise can win as much profit as possible in trade activities. There is still a research gap on how to analyze the macro perspective in an integrated manner so that the manufacturing industry can clarify the general process of conducting business negotiation and the key techniques of each process. Therefore, the research topic of this paper is business negotiation strategies for manufacturing industries in trade activities. In this paper, negotiations conducted by manufacturing industries in trade activities are classified according to whether they are competitive or not. The corresponding negotiation strategy analysis is given for competitive and non-competitive negotiations. In order to achieve the effect of negotiators in the manufacturing industry to strive for the maximum profit in the negotiation and promote the prosperous development of the manufacturing industry.
The Global Effect of Fed Rate Hikes: Stocks, Bonds, and Foreign Exchange Markets
Authors: Ni Haochen
Published: November 2023

On 23rd March 2023, the Federal Reserve has once again increased its federal funds rate. The policy is published aim for reduce the high inflation rate in the US and prevent once again getting into a recession just like in 2008. This brings both advantages and disadvantages to both the domestic and foreign economies. In this paper, some basic impacts are explained including effects on consumption and investment decisions, stocks and bonds markets, and international relations. As the rise in interest rate increases cost of borrowing and discourages speculation, generally, economic activities are reduced. At the same time, this gives foreign countries heavy pressure by creating outflows of investment funds. Looking forward to the future, it is still possible for the Fed to keep raising its interest rate. To prevent further damages, foreign countries may use expansionary fiscal policy as it can stimulate consumption and investment, and most importantly, bring possibilities of improved economy potential.
Research on the Product Quality Problem of Chinese Online Shopping Platform Enterprises -Based on Pinduoduo
Authors: Yang Bohan
Published: November 2023

This paper takes Pinduoduo, a famous e-commerce platform in China, as an example, analyzes the typical product quality problems of the platform, and obtains the method to improve the product quality of the e-commerce platform. The research method adopted in this paper is case analysis and hypothesis demonstration, using existing papers and financial information disclosed by enterprises to locate, analyze and solve the possible product quality problems of Pinduoduo. At present, the main problems of Pinduoduo are frequent quality management mistakes between the platform and suppliers, easy enterprise marketing methods to cause customer dissatisfaction, and improper internal management of enterprises. The above problems are common in China's e-commerce platforms. The main theory used in this paper is Deming's 14-point management principles. The conclusion is that the e-commerce platforms represented by Pinduoduo should stop taking the price as the only channel to choose suppliers, change their marketing strategies, and improve the internal management level of enterprises.
The Growth and Monetization of PC Games and Mobile Games
Authors: Wang Shiyun
Published: November 2023

For the future university application, this paper carried out research and exploration on this subject, and finally put my success into this paper. My goal is to break down these two game models thoroughly and give the company a better idea of which one is more promising. The main research content is the differences between mobile games and personal computer (PC) games, and the development of these two game modes from early to recent times and changes in market size. Finally, by analyzing their different business sizes and their different growth, we can give game companies, or companies willing to get involved in games, a better idea of which type of game to develop in which situation. After studying historical literature and analyzing various data, the conclusion is that if a company wants to monetize or capture the market in the short term, it can do so through mobile games. Because mobile games are fast to develop, and because the user base is diverse, there are many ways to make money. If you have a long time and enough money, you can develop quality PC games, and you can use that to boost your reputation (if it's good enough).
Changes in Interest Rates and Effect on Economy of the United States Based on the Influence of Covid-19
Authors: Cai Baoquan , Lin Bowen , Liu Yunxin
Published: November 2023

The change in interest rates always brings some impacts on our life. With the consumption power in China gradually grow up. People should get to know how some financial changes influence the daily lives and how can citizens react to take over it or even earn more benefits. Through the analysis of the American stock market, CPI and FED were summarized the main point to illustrate the reason why the Fed must change it and how the changes affect our life, and how to avoid some of the negative influences. With the market gradually recovering from the impacts of the Covid-19 Americans have been accumulating their interest rate lots of workers lost their job during that period, this paper investigates the so relationship between the interest rate and the unemployment rate. On top of that the price of necessity in that place also getting greater, it also analyzed what's the relationship between necessity and interest rate. This is not only a problem facing the United States, but also an area of greatest concern for people. The results suggest that interest rate hikes will continue and may lead to a more severe economic recession.
Analysis on Price Discrimination in Real-world: Chinas Cases
Authors: Chen Hongxi
Published: November 2023

This article aims to incorporate real-life examples of companies into the theory of price discrimination. With regards to price discrimination, inspiration can be gained from analyzing results from different viewpoints. Through analysis, it can be said that price discrimination occurs in peoples daily lives in a very subtle way. By separating the link between some companies actions and rule-setting, many basic principles of price discrimination can be found. Consumers may not notice it unless they are very attentive. Companies will always use different methods to divert consumers attention to other areas. Additionally, with technological growth, some online companies have a higher ability to engage in first-degree price discrimination, which is quite difficult for traditional offline companies to achieve. The Chinese government has not officially declared this phenomenon illegal. In summary, consumers' experiences will be negatively and seriously impacted, and more relevant policies against price discrimination need to be implemented by the government. However, balancing the prevention of price discrimination and ensuring that normal price differences exist is a difficult issue for the government.
Big Data-enabled Price Discrimination in China: Tmall, Ctrip and Meituan
Authors: Zhou Ziqi
Published: November 2023

In the era of rapid development of science and technology, big data has been used more frequently in order to make daily life more convenient and faster, and the big data-enabled price discrimination has gradually surfaced. This study is committed to studying the impact of big data on people and solutions through case analysis. This study found that more than 80% of consumers believe that big data has become very common in all areas of life. This study elaborated on big data killing and its causes, analyzed the frequent phenomenon of big data-enabled price discrimination on online shopping platforms, online travel platforms and delivery platforms in detail, and found many common points, such as membership system and consumption preference. The purpose of this study is to try to find the blind spots and propose solutions by analyzing the above cases. This study suggests that consumers should pay more attention to their rights and interests and improve their positive attitude towards safeguarding their rights. Enterprises can restructure the internal discipline, clarify the relevant laws and regulations; The government can improve relevant laws and regulations and revise some ambiguous definitions to strengthen law enforcement.
The Agency Problem: Examining the Dilemma Between Shareholder and CEO Bonus Structures
Authors: Chen Yanjun
Published: November 2023

The principal-agent problem is a well-known issue that arises when one party hires another party to act on their behalf, but the interests of the two parties are not perfectly aligned. When there is information imbalance between the principal and the agent, or when one party has more or better information than the other, this frequently occurs. The principal-agent dilemma in relation to information asymmetry is the main topic of this essay, which is a pervasive issue in various industries and has significant impacts on firm performance and dividend policies. By analyzing and synthesizing previous literature, the paper identifies that agency problems can lead to moral hazard and agency-costs-related issues, which in turn can negatively affect the financial outcomes of the firm. To tackle these problems, the paper proposes three potential solutions, equity incentives and debts, external auditors and consultants, and ownership and board structure. These solutions are effective in reducing agency problems. Moreover, the paper discusses how these solutions can be tailored to different contexts and industries. The proposed solutions can effectively alleviate agency problems, but they need to be implemented appropriately and tailored to specific contexts. To investigate the viability and efficacy of these solutions in various contexts, more study is required.
A Study of Bayesian Quantile Regression for Forecasting RMB Exchange Rates
Authors: Yang Zihan
Published: November 2023

Accurate forecasting of the RMB exchange rate is crucial for global financial market participants. This study proposes a Bayesian quantile regression approach to enhance the forecasting method. This paper uses RMB and US dollar exchange rate data from the State Administration of Foreign Exchange from 2018 to 2022 to build a Bayesian quantile regression model and empirically analyze the RMB exchange rate forecast. The results show that the proposed Bayesian quantile regression model yields accurate forecasts, with a root mean squared error (RMSE) of 1.8329 and a mean absolute error (MAE) of 1.2988. Furthermore, robustness and sensitivity analyses confirm the model's reliability. The findings of this study have practical implications for financial market participants and policymakers in managing and responding to foreign exchange risk.
Marvel Transformation in the Face of the Impact of Short Video Platforms
Authors: Ji Dongying
Published: November 2023

This research essay explores how Marvel has transformed its marketing strategies in response to the impact of short video platforms like TikTok and Instagram Reels. With the rise of these platforms, the way content is created and consumed has drastically changed, and companies like Marvel have had to adapt to remain relevant and engaging to their target audience. This research topic is significant as it aims to investigate how Marvel has responded to this change and how effective these responses have been in engaging audiences. The research questions are focused on understanding the impact of short video platforms on Marvel's marketing strategies, the specific changes Marvel has made in response, the effectiveness of these changes, and how Marvel has leveraged its existing fan base on social media platforms to engage with audiences on short video platforms. Through a literature survey method and case analysis, this essay examines key strategies Marvel has implemented, such as embracing short-form content, engaging with fans, experimenting with new formats, and collaborating with influencers. The essay also evaluates Marvel's success in responding to short video platforms, the effectiveness of its strategies, and the impact on its audience and market position.
The Challenges and Prospects of the Transformers Film Series
Authors: Li Jiale
Published: November 2023

Currently, more and more IPs are being adapted for film and television, such as Marvel's superhero series sweeping the world. Yet one of the hottest products of the last century, Transformers, has been declining in box office and reviews for its live-action films. This study will analyze the problems of this IP adaptation project based on the deteriorating status of the Transformers live-action movie, using a documentary research method, and propose corresponding solutions. Due to the challenges of commercialization, the Transformers live-action movie faces the challenges of losing audiences due to the disconnect with the times and its own lack of excellence to attract audiences. Hasbro can try to explore the game market or follow the example of Marvel and other IP to open a new story, so as to comfortably deal with the commercialization challenges. This study concludes that taking the IP Transformers as an example, IPs tend to fall into the trap of over-commercialization when adapting live-action movies, which ultimately leads to a lack of artistry in the movies themselves.
Digital Transformation for Traditional Retail: Walmarts Success Amidst Pandemic Challenges in China
Authors: Wang An
Published: November 2023

In todays rapidly developing digital technology era, the digital wave has engulfed every industry, and the traditional retail industry has also reached the crossroads of technological change. However, there is no comprehensive method to summarize the direction of digital transformation. This article aims to provide reliable digital transformation directions for the traditional retail industry by analyzing Walmart Chinas financial reports, strategic de-ployment, and current reform achievements from 2018 to 2022. The study found that Walmart Chinas digital transformation has been relatively successful, even after three years of the impact of the COVID-19 pandemic on the market. The revenue from Walmart Chinas digital transformation-related areas has repeatedly achieved excellent results. For traditional retail enterprises, choosing partners, digitizing the supply chain, and imple-menting omnichannel reforms are the correct directions for digital transformation.
The Three-child Policy and Its Positive Impacts on Female Labor Engagement in China
Authors: Duan Bowen
Published: November 2023

With the implementation of the three-child policy in July 2021, many worry that womens role in the Chinese labor market will be further diminished due to the tradeoff between fer-tility and labor commitment, worsening the already lowered female labor engagement. However, after evaluating the new models for female employment, this paper finds that the new policy might have a positive impact on womens labor participation for two reasons. Firstly, the increased availability of public and commercialized childcare as well as pro-gression in social values means that the motherhood penalty for childbirth has largely di-minished compared to past decades, and there might be a positive correlation between fer-tility and female labor engagement. Secondly, the government subsidies and parental leave schemes implemented along with the three-child policy could further reduce the opportuni-ty of childbirth for women and therefore increase female labor participation. In conclusion, this paper finds that family planning policies such as the three-child policy can well en-courage womens engagement in the labor force and foster female employment.
TikTok Commercialization Strategy Problems and Countermeasures
Authors: Fu Weiqi , Long Wangting
Published: November 2023

TikTok is one of the most popular short video apps around the world. TikTok is so successful because its business strategy works. Therefore, it is valuable to analyze and study the business model of TikTok. The topic of this study is to analyze TikTok's business model. The purpose of this study is to explore the existing problems and countermeasures in the commercialization strategy of TikTok. The background is the development of a new social media app called TikTok. The significance of this study is to provide reference for the formulation of TikTok's commercialization strategy. The research method was literature analysis. The results show that the main problems in TikTok's commercialization strategy are uneven product quality, innovation and delivery to be improved, and harmful content in TikTok. The countermeasure is to strengthen the quality audit, enrich the content and function of the quality audit, and establish the positive image of the quality audit. To sum up, the development of TikTok's commercialization strategy should focus on enriching and reviewing content so as to establish a positive image.
Covid-19 Pandemic, China and Global Economy: Stylized Facts and Prospect
Authors: Liu Xuebin
Published: November 2023

This article studies the huge impact on the global economy due to the spread and development of the novel coronavirus. As the first country affected by the pandemic, China has reflected the impact of the epidemic on the global economy through its policy analysis and investigation during the epidemic, which is reflected in the disruption of international trade, the turmoil of the stock market, and the increase in unemployment. COVID-19 virus appears for the first time in China. The extremely high infection rate and extremely fast transmission speed have made China's political economy turbulent. The Chinese government has implemented a closed policy to control the spread of the epidemic. After the epidemic was brought under control, the Chinese government revived the economy by subsidizing enterprises and the unemployed. It is found that the government must respond quickly, and each country can help each other to restore the economy and better reflect the global economic integration.
A Case Study on Rocket Internet Explaining Why Europe Lags in the Information Age
Authors: Zhang Kailin
Published: November 2023

Europe has emphasized developing its information industry since the start of information age while it has not been as successful as the US. The study aims to get a comprehensive insight into the dilemma of the Internet industry development in Europe with an example of Rocket Internet, utilizing Porter's Five Forces and the IA3 model to analyze its market and non-market issues separately. As for market issues, the shortage of innovation in their merchandise and fewer user engagements make them less competitive in the scrambling market with Google. For non-market issues, the bill General Data Protection Regulation prohibits Rocket Internet from achieving dominance by controlling all European citizens' information. If Rocket Internet and other organizations like to expand their global markets, they need to diversify and innovate their products and service, creating an unparallel business operation model while catering to the wave of technological waves. Additionally, they are supposed to employ public relations means to shape glorious images of taking charge of social responsibility.
Research on the Connection Between Government Subvention and the New-Energy Automobile Enterprises Investment Behavior
Authors: Zhang Ran
Published: November 2023

This article discusses the connection between government subvention and the new-energy automobile enterprises investment behavior. The article summarizes the analysis of the progression of the policies in the new-energy vehicle enterprises in chronological order and tells us how Chinese government subsidies benefit the new energy vehicle enterprises investment behavior from the political aspect, economic aspect, social aspect, and technical aspect, which make up the PEST model. Based on the research, the Chinese government subsidies can contribute to the new energy vehicle enterprises investment behavior efficiently. In addition, this research helps people study the relationships between the government subvention and the new-energy vehicle companies investment behavior, which supplies some reference for the related studies.
Consumer and Marketing Research Using the Monte Carlo Simulation
Authors: Huang Xiangyuan
Published: November 2023

In order to conduct consumer-related research and develop marketing strategies to outperform rival businesses, Monte Carlo simulation, a technique that was first employed in nuclear weapons and has subsequently been used in other physics-related domains, is described in this study. The literature on using Monte Carlo simulation for market and customer-related research and suggestions is summarized in two parts in this paper. The first section discusses the role of Monte Carlo simulations in customer research, outlining the various factors that affect consumers' decisions to purchase goods and services, and the second section discusses the specific help that Monte Carlo simulations can offer businesses, particularly in terms of measuring markets and creating effective marketing strategies. The paper also offers several applicable examples to describe certain elements in the middle of the text. Eventually, it is argued that Monte Carlo simulation, when used in conjunction with other techniques, can assist businesses in comprehending the market's costs and unpredictability and in developing effective marketing strategies.
Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management
Authors: Zhang Daoheng , Zhang Xinyi , Zou Ying
Published: November 2023

During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.
Economic Trends after Geopolitical Conflicts: International Markets and Prospects
Authors: Xiong Yixuan
Published: November 2023

This paper mainly focusses on the conflict between Russia and Ukraine and how this conflict affects international market. This paper uses some data from websites to study about how these changes of data means. The reason why this paper focus on these questions is because Russia plays a big part in international market and this conflict could be seen as a conflict between capitalism and socialism countries. This research find that this conflict brings really bad effect to international market which decrease the supply of specific goods and changes import and export. Also, this paper find that this could also see as a new conflict between Russia and other European countries because this conflict affects European countries directlyespecially in energy supply and metal supply. The meaning of this paper is that this paper focus on specific data to show the total markets change. The suggestions to the leader of these countries are that stop the war as soon as possible, let the supply back to before and let the market back to equilibrium.
Analysis of the Significance of Life Cycle Theory in Urban Sustainable Development - Case Study of Resource-dependent Cities
Authors: Xu Jingyi , Chen Zexi , Yang Zhirui
Published: November 2023

Taking resource-dependent cities as an example, because of their single industry and strong path dependence, they could be influenced by the life cycle more strongly. So, more attention should be paid to their decline stage and upgrading. When cities are in their development stage and maturity stage which seem to be prosperous, potential crises like urban disease also exist. After years of research, how does the urban life cycle make a great difference in the development of cities had been studied thoroughly. But there is seldom application of this theory to proactively avoid the crisis of urban decline. By contrasting two pairs of cases, this paper will illustrate different problems that cities with different development pattern or orientation may encounter. Failing in recognizing the coming of decline stage and making timely transitions, Flint and Detroit paid a heavy price. Conversely Beijing succeeded in tackling its environmental pollution in development stage kept it from stepping into decline stage. Pittsburgh s success in industrial upgrading also kept it from death stage. More attention should be attached to the life cycle theory in guiding cities sustainable development, especially industrial transformation, and urban regeneration.
SWOT Analysis on L'Oral's Marketing Strategies in North Asia
Authors: Luo Jiahao , Zhao Zixu
Published: November 2023

With the development of the global economy and the constant upgrading of consumer demand, North Asia has become one of the most important strategic areas for global market competition. As one of the representative enterprises in global cosmetics market, the performance of L'Oral in the North Asian market has attracted much attention. This article aims to use SWOT to explore the marketing strategies of L'Oral in North Asia, typically China, Japan and South Korea. This study believes that the biggest advantage of L'Oral is its good brand image. At the same time, L'Oral also has some disadvantages, among which the most prominent is the lack of brand homogeneity and innovation in recent years, which will inevitably hinder its future development. Through the analysis on product, pricing, branding and sales, this paper provides suggestions for L'Oral's development in North Asia market. The company could integrate homogeneous products and enhance product diversification, implement differentiated pricing, adjust brand positioning, and combine online and offline sales together. What is more, the suggestions based on SWOT analysis can also be beneficial for other cosmetics brands.