MANAGEMENT COMPETITIVENESS OF THE ENTERPRISE IN MODERN CONDITIONS
Authors: Samoilenko Viktoria 
Published: May 2021

In the course of the study, the main theoretical approaches to the definition of the content of the concept of competitiveness of the enterprise were considered, its main features were revealed. The scientific opinions of different authors are also characterized to understand the process of managing the competitiveness. The basic organizational characteristics of the implementation of the process of forming a system of management of the competitive status of the enterprise in the modern economic conditions are determined. The main characteristics of the methodical support of the enterprise competitiveness management system are presented. According to the results of the analysis of economic literature, the components of the mechanism of competitiveness competitiveness management are substantiated, which allows to outline the main structural elements of the system of management of the competitive status of the organization. In order to improve the methodical principles of enterprise competitiveness management in modern economic conditions, an integrated approach to managing business processes on the main systems of balanced indicators is proposed. It also allows us to use this approach in constructing empirical models for simulating business processes of the organization, which is an important condition for their optimization and, accordingly, increasing the level of its competitive potential. The relevance of the research topic is that the effective use of modern management tools gives the company the opportunity to be the first to respond in a timely manner to market changes, better than others to adapt to the negative factors of the macro environment. From this point of view, the company receives an information advantage that allows to increase the level of competitiveness in the market. Modern management tools allow you to regulate the direction of any department of the company. With regular receipt of the necessary data, the company can easily make adjustments to the activities and organization of its business processes. In this case, such a product (service) can bring additional value to the consumer, as their needs will be met. Thus, competitiveness management allows not only to minimize the risks and threats to the operation of the enterprise in a competitive environment, to constantly maintain a stable competitive position in the market. In modern conditions, we can identify a number of important trends that affect the process of forming the organizational support of the process of managing the competitiveness of the enterprise. First, we are talking about the changes that have taken place with consumers. They have become more careful in choosing a product. Quality plays an important role because it brings a certain value to the consumer. It should also be noted the unprecedented impact of globalization of information technology on the process of organizing management. Computerization allows you to improve the tools of analysis, product promotion. There is a large amount of research in the economic literature that examines the problems of competitiveness management. However, further development is needed to develop integrated approaches to improving the methodological foundations of competitiveness management in today's economic environment.