bluuebunny/crossref_metadata_2025 huggingface dataset:
SWOT Analysis of the Tourism Industry in Singapore
Authors: You Zixuan
Published: November 2023

Singapore as a small city-country was ranked 36th in the worlds GDP with a GDP of USD396.99 billion, therefore, Studying the tourism development of Singapore is of great reference significance for its future development. This essay uses literature research methodology to analyze the SWOT of Singapore's tourist industry and to evaluate its status quo for future development. The tourism industry in Singapore has a decisive role in generating profit for economic growth. Research on Singapores tourism industry can assist future development planning. Based on SWOT analysis, Singapores tourism industry benefits from the improvement of tourism infrastructure and political stability, besides that, there is a new chance for the mitigation of the global public health security affair. However, the development of the tourism industry is also limited by its low tourism carrying capacity. Additionally, Singapores tourism industry also faces the threat from the surrounding same type of tourism cities. Therefore, Singapore can promote the tourism industry by adhering to sustainable development, building a convention tourism city and developing cultural tourism these three aspects.
Exploring the Impact of the Strategy of Sustainable Consumer Behavior on Consumers Consumption Decisions
Authors: Liu Zeran
Published: November 2023

As global citizens awareness of environmental issues is increasing daily, a recently invented idea called sustainable consumer behavior becomes popular. There are also some debates about whether this new shopping pattern will become mainstream or die out becomes a primary question. Based on past research about sustainable consumer behavior and green products, some patterns and trends about them could be revealed. This paper compiles research regarding sustainable consumer behavior after 2000 and tries to come to a conclusion about the effect this marketing strategy has on consumers shopping behavior. Among all the essays, 15 essays from Google Scholar were used and analyzed in this essay. As a result, it can be found that researchers hold an optimistic view but with certain critics regarding sustainable consumer behavior. Currently, this new trend cannot bring much profit, but its high potential and popularity make it worthy of being expected. This research would be beneficial for decision-makers promoting sustainable consumer behavior.
Study on the Influence of Color Application in Coffee Brand Marketing Planning on the Purchasing Psychology of Young Consumers
Authors: Xu Xinzhi
Published: November 2023

As the first sense in vision, color occupies a high proportion in brand planning and design. With the rapid development of the coffee market today, various coffee brands emerge endlessly, and brand specificity is one of the necessary conditions for the survival of brands. The color application suitable for the brand can give the brand market, positioning, culture, and personalized advantages. It can also arouse the purchasing interest of various consumers, such as young consumers, and increase their impression. This article adopts research methods such as literature review and case analysis, compares and analyzes two giant coffee brands (Starbucks Coffee and Luckin Coffee), and concludes that excellent coffee brands must optimize product positioning and determine suitable standard colors. , It is necessary to make colors seek common ground while reserving differences in a chaotic market to ensure the brands healthy operation. Through the analysis of the old strong brands and the dominant coffee brands that are experiencing the rise, it is found that behind every successful brand, color occupies a very high proportion in brand planning, and even to a certain extent, color represents the background of the brand. The story of the brand also conveys the emotional value of the brand, so this article analyzes and studies how to clarify the positioning of color in the brand and find out the specificity of the brand itself from the beginning of brand planning, which is more conducive to the personalized development of the brand.
Performance of Time-series Momentum Strategy: US Evidence
Authors: Duan Siyao
Published: November 2023

This paper examines the effectiveness of the time series momentum strategy in generating positive returns in the US stock market, with a focus on exploring its dynamics and performance using different moving average methods. The author conducted an empirical analysis of the time series momentum strategy using S&P500 data from 2000 to 2022. A regression model was applied to estimate the expected returns and volatility of each as-set, and then an evaluation of momentum trading strategy based on different moving average methods was developed. The author evaluates the performance of the strategy with and without transaction costs. The study contributes to the literature by providing empirical evidence on the effectiveness of the time series momentum strategy in the US stock market and by exploring the performance of different moving average methods on the strategy. The findings of this study can provide insights for investors and portfolio managers interested in implementing momentum strategies in their investment portfolios.
The Impact of Sports Sponsorship on Brand Value in Major Sports Events -- The Case of Qatar World Cup
Authors: Dai Minshan , Liu Jingyu , Xu Ying
Published: November 2023

Sports sponsorship has steadily risen to the top of the list of marketing strategies used by companies, particularly sports and fashion brands. The most recent significant sporting event to draw a record-breaking number of spectators and attention is the 2022 World Cup in Qatar. The main sponsors of the event have also attracted public attention. A study on the sports sponsorship of the Qatar World Cup can, on the one hand, examine more important factors, evaluate its marketing effectiveness, and offer examples for sponsor brands. On the other hand, it can also offer rationalization suggestions for the event organizers and sponsors to improve their sponsorship effectiveness and brand value, further promoting the joint development of both parties as well as the development of the sports industry and sponsor brands. The research perspective and theories around sponsorship marketing are further enhanced by this study. This study has sequentially suggested three elements in sponsorship activities that may affect the value of sponsoring brands, including audience involvement, media publicity, and co-sponsorship, using primarily quantitative analysis. Consumer audience participation, the success of media publicity, and the perception of co-sponsorship are all significant elements that have an impact on the brand value of sponsors in the modern sports sponsorship environment. This paper takes sports event consumers as the investigation target, builds a research model based on theoretical research and literature studies, and proposes research hypotheses in order to clarify the mechanism of audience involvement, media publicity, and co-sponsorship on the brand value of sponsors. In order to carefully study and develop conclusions on the effects of sponsoring significant athletic events on sponsor brand value in several dimensions, data were collected widely through surveys and analyzed using SPSS. Media publicity had a significant positive impact on brand value, and co-sponsorship and audience involvement had an indirect impact on brand value. It was discovered that the better the sponsorship image, the greater the impact on audience involvement and co-sponsorship, and the greater the impact on brand value. Finally, the paper offers pertinent countermeasures for brands to perform sponsorship activities and create brand value, in order to encourage the development of sports event sponsorship, based on the research findings and the present state of sports sponsorship.
The Research on the Impact of Chinese Social Media Platform RED upon Chinese Female Consumers Consuming Willingness on Gucci Bags
Authors: Zhang Xinyi
Published: November 2023

With the development of technology, the influence of social media on consumers cannot be underestimated. Especially during the epidemic, when most parts of the world were in a state of lockdown, online social platforms became almost the best hope for many luxury and fashion brands. This also provides a new opportunity for luxury goods marketing. How to use social media to increase consumers' willingness to buy has become a new hot topic that brands are increasingly concerned about. This paper uses the questionnaire to investigate whether female is influenced by RED to have willingness to buy Gucci bags, how often they are influenced, and what kinds of content influence and what kinds of content influence their willingness to purchase to 200 female customers in RED. While the economic situation, environment, and practicality are all issues that consumers consider, the majority of people will initially build their brand image and purchase because of the social media content. It suggests that RED will develop future potential customers for Gucci. In theory, this paper analyzes the types of content and atmosphere on social platforms that lead to consumer purchases, filling the research gap where most previous studies have analyzed the reasons why social media users share luxury goods on social platforms while ignoring luxury purchases under the influence of social media.
The Research on Chanel's Strategy of Using Celebrity Images to Enrich the Brand Narrative
Authors: Liang Yiwen
Published: November 2023

While numerous studies have shown that choosing an image that matches a brand as an ambassador is good for telling a brand story, there hasn't been much in-depth research and analysis on how brands can tell a good brand story through its ambassador. This research will take the Chanel brand as an example to explore the role of its ambassador in its brand narrative, and summarize the rules to contribute to enriching the theories related to brand narrative. The results of the study prove the importance of the matching degree of the ambassador's visual image and the celebrity's personality image with the brand narrative and their charm to the brand narrative effect. It also shows that Chanel becomes a symbol of a desirable lifestyle through celebrity endorsements by giving the product value in addition to the function of use. Key implications of brand ambassador are discussed along with recommendations for future research about brand narrative.
Exploring the Factors Influencing Home Court Advantage in the NBA
Authors: Zhang Yihan
Published: November 2023

The purpose of this paper is to explore the factors that influence home court advantage in the NBA and to understand the impact of the home court environment on game winning percentage. Through a literature analysis method, this paper explores the factors influencing home court advantage in three parts: natural, environmental and personal factors. It was found that players' adaptation to the city, stadium and playing environment, as well as the behaviour and psychological state of spectators and referees, were the main factors influencing home advantage. However, as time passes and the quality of players improves, the impact of home advantage on match-winning percentage is decreasing. This study suggests that teams should focus more on match statistics and statistics rather than relying on home advantage to win matches. This study provides guidance to players, coaches and clubs on the proper way to view and utilise home advantage, and provides good lessons for future research on home advantage.
Analysis of Livable Cities Regarding Housing Affordability, Environmental Quality and Public Transport
Authors: Zhang Sijia
Published: November 2023

A habitable environment is required for the economy. This necessitates that the economies have the most affordable housing, the highest environmental standards, and the finest public transportation. These parameters must be better defined in the majority of developing economies. However, developed economies have improved housing affordability, environmental quality, and public transportation. The paper illustrates the affordability of accommodation, environmental quality, and public transport in both developed and developing economies through a review of the relevant literature. To achieve this objective, the studyinvestigatesthe cities based on their success in terms of housing affordability, environmental quality, and public transportation. The significance of the study lies in the fact that it demonstrates that, despite the fact that developed cities possess affordable housing and environmental qualities, they still require refinement to be livable. Moreover, despite the fact that the developing cities of China have the finest public transport in the world, China and India still have room for improvement in this area. This further demonstrates that developed and developing economies should take macroeconomic parameters significantly into account in order to make their cities habitable.
Research on the Economic Impact of Air Disasters on Airlines
Authors: Tu Hongyu
Published: November 2023

This research project investigates the impact of uncontrollable factors on companies, which can include natural disasters, political instability, and global pandemics. This paper focuses on the impact of an air crash on airline companies, this uncontrollable factor has significant consequences for the financial, operational, and reputational aspects of airlines, and understanding the impact is crucial for developing effective strategies to mitigate them. The study utilizes a mixed-methods approach, combining quantitative analysis of airline data with a special case study of the air crash that happened on the Eastern Airline, to provide a comprehensive analysis of the topic. The research findings reveal that uncontrollable factors can lead to the loss of reputation, reduced customer demand, and facing operational disruptions. The public's perception of the airline's safety record will be negatively impacted, which can result in a loss of customer trust and loyalty. Following an air crash, people may be hesitant to fly with the airline, resulting in a reduction in demand for their services. The significance of this research lies in its contribution to the understanding of the impact of uncontrollable factors on airlines, especially the impact of an air crash on an airline company. Even in an air crash due to factors beyond human control, people still try to avoid flying or flying with the same company for a period of time after the accident.
Microsoft's Acquisition of Activision Blizzard: SWOT and Prospect Analysis
Authors: Hu Yuhao , Li Fengxi , Mao Linger
Published: November 2023

In this era of raging pandemic, a growing number of people pay attention to games. A stunning piece of news has just been released, causing a shockwave in the gaming community. The acquisition of Activision Blizzard by Microsoft is expected to be completed in fiscal year 2023, as announced by Microsoft. As a console game player, it made a decision to conduct a thorough SWOT analysis of the acquisition's effects from eight different perspectives, with a particular focus on its impact on the development of the Metaverse. This report discusses Microsoft's proposed accession of Activision Blizzard, including some implicit impacts on being product requests, labour requests and on product requests that don't presently live but may develop in the future. For this acquisition, the industry generally believes that both Microsoft and Activision Blizzard are poised to benefit mutually, resulting in a win-win situation, and this report show the potential for the internet industry and VR technology to replace many aspects of people's lives, and how Microsoft's acquisition of Activision Blizzard could help to create new social trends while facing challenges such as aligning production models, managing IP exclusivity, and maintaining their competitive advantage and corporate culture. Therefore, it is advisable to give greater attention to this acquisition and consider making prudent investments of free time.
Human-based Urban Underground Spaces Future Improvement
Authors: Ma Haotian
Published: November 2023

Supercities around the world concentrated on urban underground space (UUS) development and utilization as a solution to urban expansion issues. However, engineering and construction studies are far more prevalent than in other UUS fields. The underground has become an integral part of contemporary urban life, and an increasing number of people will be forced to coexist with it in the foreseeable future. Therefore, human-centered UUS strategies must be strengthened. The paper explores the development of UUS utilization in recent years by comparing Tokyo, Singapore, Boston, and China. It then examines the psychologically influential factors of human-based UUS development and utilization, including physiological needs, security needs, and affection needs, and suggests future UUS development based on the human-based underground space enhancement theory.
Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis
Authors: Li Yijia
Published: November 2023

This article is based on the acquisition of Qunar, China's second largest online travel platform, by Ctrip, China's largest online travel platform, in 2015. The SWOT analysis method was used to analyze the main motivations of Ctrip before the merger and the competitive situation after the acquisition. It mainly judges the internal and external impact of Ctrip's acquisition of Qunar to determine whether Ctrip's acquisition is a good decision. The analysis found that the acquisition brought more benefits than risks to Ctrip, both internally and externally, so it can be considered that Ctrip made a very wise decision. This article mainly explains the purpose and strategic significance of Ctrip's M&A decision, and analyzes the impact of Ctrip's M&A on itself and the entire industry from a macro perspective. It not only analyzed the causes and consequences of the entire M&A event, but also analyzed the entire strategic decision of Ctrip from multiple angles. This acquisition is an important case in the competition in the same industry, and provides the management of other enterprises with important experience in governance, decision-making and competition, which is of great reference significance.
A Study on the Impact of Subcultural Capital on the Management of Chinese Official Media
Authors: Xu Junhao
Published: November 2023

China's official media business model transformation pressure is increasing day by day. The contradiction of the binary system business model is becoming increasingly prominent. Official media need to take into account the goals of ideological propaganda, commercial operation, and improving profitability. Against this background, subcultural capital has become the favored breakthrough of traditional media. Cultural capital and subcultural capital, as a kind of resource that can be invested in and reproduced, reveal the internal logic of the subculture industry and provide a new perspective for people to study the effect of subcultures on the operation of official media. This paper uses the economic management model SWOT-PEST mode analysis model to explore the impact of subcultures communication on the operation of China's official media, as well as the advantages, disadvantages, opportunities, and threats brought by cultural communication in the political, economic, technological, and social environment. This paper tentatively puts forward the concept of mainstreaming of subculture and probes into the contradiction between official media's subcultural capital investment and the development path of subculture itself.
Analysis of Online Shopping and Offline Shopping
Authors: Wang Keyue
Published: November 2023

In recent years, with the improvement of people's living standards, e-commerce has gradually emerged, gradually replacing the traditional brick-and-mortar store-based shopping method. As a new way and business model, online shopping aims to realize the electronization of all links of trade activities and the unification of online business flow, logistics, capital flow and information flow. This kind of shopping pattern is the main development direction of future trade. Through questionnaire survey, comparative analysis and literature review, this paper summarizes the characteristics, advantages and disadvantages of two different shopping methods (online shopping and offline shopping). Then, combine the advantages of the two shopping methods to provide merchants and consumers with different solutions and suggestions.
Research on the Development Trend and Application of VIX Index
Authors: Hu Muhao , Zhu Gexuan , Wen Xinyu
Published: November 2023

This research paper focuses on providing a comprehensive understanding and introduction to the VIX index. The history of the VIX index, its applications, and related products are systematically analyzed. It also derives the formula for the VIX Index (the volatility index introduced by the CBOE) using the standard deviation formula. A detailed explanation includes example data using Excel to calculate the VIX index for a particular day, an analysis of the error scenarios generated, and ways to improve it. Studying the VIX index helps us better understand today's financial investment situation and analyze investments in a case with VIX index criteria.
The Transformation of International Marketing Strategy under the Background of Big Data
Authors: Li Linzhu
Published: November 2023

The emergence of big data has brought many opportunities to all walks of life, but it also faces enormous challenges. In order to improve the competitive power of international trade, companies need to actively respond to the development trend of large data, the advantage of the characteristics of big data, raising the level of competition in international trade, improve the international marketing strategy, promote the all-round development of international trade and industry. With the technical support of big data, we can dig deep into data information, gain insight into consumers' buying behavior, and inject innovative power into the marketing of enterprises. Combining big data technology with a marketing strategy can also help enterprise marketers to adapt to the market development trend, collect data, analyze data, reduce risks, and enhance the quality of enterprise development. The advent of big data has brought about significant changes in the field of international marketing, forcing companies to adapt their marketing strategies to suit the new realities. This paper examines the challenges faced by international trade in the era of big data and explores how companies can transform their international marketing strategies to take advantage of the opportunities presented by this new technology. The paper concludes that companies that are able to harness the power of big data will be better positioned to compete in the global marketplace.
Research the Impact of E-commerce on China's Economy
Authors: Li Zhiyi , Zhou Wenzhao
Published: November 2023

E-commerce has evolved as a generation of technology that provides consumers and industries with the belief to process transactions. While China has gone through a period of pandemic, China's GDP in e-commerce has been growing steadily. In the forecasting model, there is an upward trend in the top five industries in China. And the larger percentage of wholesale and retail industries represents their importance in the future. Therefore, this paper will investigate the impact of e-commerce on China's economy by building two linear regression models. In building the linear regression models to find the relationship, different control variables are selected from various aspects, such as labor force, natural population growth rate, number of employed people and the proportion of enterprises with e-commerce transaction activities, to study their effects on the relationship between e-commerce and China's GDP. Through the research analysis, it is found that e-commerce has a significant positive impact on the Chinese economy, and securing the per capita disposable income of the population helps to promote the development of e-commerce, thus better promoting China's economic development for the better. Finally, this paper gives suggestions from both enterprise and government levels. Enterprises should develop suitable business strategies to meet consumers needs better. On the one hand, the government should encourage residents to consume while protecting consumers' rights and interests. On the other hand, the government should encourage enterprises to innovate and make appropriate policies to help them develop better.
Measures to Encourage Retirement Savings in China The Role of Loss Aversion
Authors: Sun Enxiang
Published: November 2023

As the aging of population and the lack of sufficient funds for a comfortable retirement life, saving for retirement is becoming increasingly important. Peoples decisions about retirement savings are influenced by cognitive biases and heuristics, such as loss aversion. This paper examines the impact of loss aversion on pension savings in China. Chinas pension reserves are slightly insufficient, and defined-benefit schemes put pressure on the government and fail to enable people to maintain their original standard of living after retirement. Therefore, this paper proposes the inclusion of save more tomorrow and annuities to address these problems. This paper also suggests simplifying the process of increasing pension savings, choosing an appropriate retirement savings rate, and diversifying investment portfolios. It highlights the need for individuals and policymakers to plan and prepare for demographic change and the impact of loss aversion on retirement savings. Recommendations are made to improve retirement savings to ensure a secure and sustainable future for all.
Research on Investor Sentiment and Its Impact on the Market for Stocks
Authors: Song Ziyu
Published: November 2023

Both individual and institutional investors are affected by investor sentiment to varying degrees. Based on this, the research theme for this paper is the interaction between investor sentiment and the market for stocks. It begins with defining and quantifying the idea of investor sentiment and then analyzes how investor sentiment and the market for stocks are related, including stock market yield, stock price crash risk, and stock market bubble aspects. It is found that the definition of investor sentiment mostly revolves around the perspectives of "expectation" and "deviation", and the quantitative indicators of investor sentiment are mainly divided into three parts: objective, subjective, and network big data. Investor sentiment is highly predictive of changes in stock market yields in the short term, and high investor sentiment is more likely to lead to stock price crash risk or stock market bubbles. Finally, this paper points out the shortcomings of existing research, and puts forward the future prospects of relevant research conclusions, so as to provide a reference for subsequent scholars to conduct research on investor sentiment and the stock market.
Analysis of the Determinants of Marketing Strategies of Mountain Bikes in China
Authors: Li Yifan
Published: November 2023

Under the condition of highly developed modern market economy, mountain-bike marketing draws wide attention in the society. However, it has not received due attention from relevant parties in academic research. Based on the current situation, particularly the phenomenon of mountain-bike craze, this article takes behavioral economics as the theoretical basis, applying the method of literature and investigation analysis of what factors can influence the marketing of mountain bikes. In this context, this paper, applies a questionnaire to investigate the relevant population, or exactly a semi-structured questionnaire was used in this study, which combines the advantages of fully structured questionnaire and completely unstructured questionnaire, simultaneously making the formulation and implementation of questionnaire more efficient, providing the interviewee with a certain degree of flexibility and freedom. The findings show that consumers expectation and the factors of mountain bikes, such as quality and price have a greater impact on its marketing than the price. Accordingly, this paper proposes that mountain bike manufacturers and businesses should take targeted marketing measures on the basis of ensuring product quality, like customized marketing and value marketing.
The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port
Authors: Hong Lan
Published: November 2023

This paper researches and discovers the investigation and future promotion suggestions of Hainan Free Trade Port construction and duty-free online promotion through investigation and visits, experience, and multi-party interviews. Digital marketing will play a very important role in the construction and development of the Hainan Free Trade Port in the future. Since the construction of a free trade port was proposed in 2012, Hainan Province has been involved in agriculture, forestry, animal husbandry, fishery, manufacturing, construction, wholesale and retail, transportation, warehousing and postal services, accommodation and catering, information transmission, software, etc. and information technology service industry and other related policies of industry decentralization. This paper first introduces the relevant situation of digital marketing policies of related industries, the relevant situation of the construction of free trade port duty-free zone, and the development situation of representative enterprises, and puts forward predictions and assumptions for the future development direction. Constructive suggestions are put forward for the construction of the Hainan Free Trade Port in the future.
Morgen Stanleys Acquisition of Etrade: Reasons, Purposes and Prospect
Authors: Yang Dingning
Published: November 2023

Morgan Stanley, the head of investment banking, announced a full-stock acquisition of Etrade on February 20, 2020. This paper intuitively presents the comparison of earnings before and after the acquisition by collecting the relevant data of the acquisition and using Excel to organize the analysis, to carry out a multi-level analysis of the acquisition. The research mainly includes the reasons for Morgan Stanley's business transformation as a top investment bank, acquisition objectives and acquisition future. The main findings of this article are as follows: Morgan Stanley's acquisition of Etrade continues its efforts to deepen the wealth management business since 2010 and pay attention to building a technology platform to assist the digital transformation of the wealth management business, bringing significant and sustainable growth in the net income of the wealth management business. This acquisition looks at the development opportunity of digital retail brokerages, conforms to the trend of industry integration, builds digital banks, expands customer groups, and jointly creates huge synergies. The significance of this paper lies in the complete analysis of the beginning and end of the second high-value transaction on Wall Street after the financial crisis from a long-term perspective, providing a reference for financial enthusiasts to understand the case. Through the study of this article, the advice given to investors is that from the perspective of fundamental analysis, Morgan Stanley's profit is growing steadily, and the relevant business needs of investing in its stocks or choosing the investment bank for personal asset management can be considered.
Critical Success Factors for a Sustainable Supply Chain: The Case of Apple Inc.
Authors: Xing Chen
Published: November 2023

In the context of today's global economic and technological development, there is a growing concern for environmental issues and social responsibility. In this context, supply chain sustainability has become an important issue that companies cannot ignore. As a world-renowned technology company, Apple's practices and experiences in supply chain sustainability have attracted much attention. This thesis takes Apple as the research object, combines relevant literature and analyses Apple's successful cases in sustainable development, and discusses the current situation, problems and challenges faced by Apple's supply chain sustainable development. Through an in-depth study of Apple's theoretical framework and practical experience in supply chain management, the key factors of Apple's supply chain sustainability and future development direction are summarized. The findings show that Apple's success in supply chain sustainability is attributed to its leadership and commitment, supplier selection and management, use of resources and energy, supply chain transparency and collaboration, and social and environmental responsibility. This study has important implications for other companies to improve their performance and competitiveness in sustainability. Through the findings of this study, other companies can learn from Apple's supply chain management experience to improve their performance and competitiveness in sustainability. Also, this study has implications for the academic community, providing new insights and implications for theory and practice in the area of supply chain sustainability.
An Analysis of the Validity of the Chinese A-share Market During the 14th Five-year Plan Period
Authors: Zheng Yizhe
Published: November 2023

The Efficient Market Hypothesis (EMH), initially formulated and subsequently refined by the renowned American economist Eugene Fama in 1970, classifies markets into three tiers of efficiency: weak, semi-strong, and strong. As the world's second-largest economy, China has assumed an increasingly prominent role on the global stage due to its distinctive socialist framework and the ongoing development and enhancement of its capital market. The 14th Five-Year Plan, a pivotal component of China's social development agenda for 2021-2025, holds immense significance in propelling China's economic progress. In this study, utilizing a time series model, we conduct a comprehensive examination of China's A-share market throughout the current century, scrutinize the overarching context of the 14th Five-Year Plan, assess the efficacy of China's capital market, and propose potential remedies and future outlooks in alignment with the pertinent policies outlined by the Chinese government and the factors contributing to the inefficiencies observed within China's A-share market.
Returns on Investments and the Financial Situation of Households
Authors: Wang Xiangyu
Published: November 2023

One of the fundamental goals of each investor is to improve the return on investment of individuals, but there are many and complex factors that affect these returns. This paper studies how household financial factors affect individual investment returns. I have proved that the richer the family knowledge and investment experience of investors, the higher the return on investment. This is one of the subjects covered by behavioral finance, and I support my claims with data.
Empirical Analysis of Vanke Enterprise Financial Risk Model Based on Factor Analysis Method
Authors: Lei Yaoxiang
Published: November 2023

As the worlds economic recovery faces multiple pressures, the development of some enterprises has been impacted or even closed down. In particular, real estate enterprises are facing enormous competitive pressure and financial risks. Therefore, it is very necessary to establish a financial risk evaluation system for real estate enterprises. This paper establishes a risk evaluation system for the real estate industry, taking Vanke Enterprise as an example, using the factor analysis method and makes risk predictions for the whole finance. This paper collects 19 years worth of financial data from Vanke enterprises, uses the factor analysis method to analyze four parts of listed real estate companies solvency, profitability, operating capacity, and growth capacity, and establishes a risk warning model. The results show that the financial risk of Vanke enterprises has shown an obvious rising trend in recent years. Real estate enterprises need to adopt a variety of ways to raise funds, inject fresh blood, and meet their capital needs so as to reduce financial risk.
Comparison of Three Different Companies in the US. Retail Industry Based on Beta (-risk) Analysis and Financial Statement Analysis: Costco vs. Walmart vs. Target
Authors: Wan Weijun
Published: November 2023

The purpose of this paper is to analyze the capital structure, business risk (levered vs. unlevered beta ), and financial statements in the U.S. grocery retailers to determine how their unique capital structure, risks, and financial characteristics explain the differences in their performance and investment returns. We chose three U.S. grocery stores: Costco, Walmart, and Target, each with a unique business structure. We conducted a detailed beta () analysis, both leveraged and unleveraged, as well as a dedicate financial statement analysis focused on ratio analysis. Liquidity, profitability, and solvency abilities were examined to determine if they depend on each retailers specific capital structure, risks, and characteristics, and how they would affect investors investment decisions. Our results reveal that the capital structure, or the level of financial leverage, and size of market capitalization play key roles in determining a companys levered and unlevered beta (). In addition, we found that Target has the highest investment return but exhibits substantially weaker sales and has a high liquidity risk. Costco exhibits significant low margins in both gross and operating, but has a lower level of debt and a greater ability to generate free cash flow. Walmart has the largest market capitalization, the lowest business risk () and return, but the large amount of debts it currently holds limits its free cash flow and ability to grow rapidly. Above all, it is advisable to invest in Costco rather than Target and Walmart under todays unprecedented (post) Covid-19 pandemic context.
Fintech: Digital Transformation in Finance
Authors: Wang Le
Published: November 2023

This paper provides an overview of the rapidly expanding fintech sector and its impact on traditional financial services. Fintech has emerged as a customer-centric business model in response to the shortcomings of conventional financial services during the financial crisis and COVID-19. The fintech industry has created prospects in a variety of areas, including blockchain (specifically cryptocurrencies), robo-advisors, online payment services, and peer-to-peer lending platforms. However, the quick expansion of fintech also comes with risks, and investment decisions must be made carefully, considering project duration and volatility. Risk management is crucial to preserving financial stability, and legal oversight is necessary. Machine learning and deep learning techniques can be employed to recognize and mitigate these risks. Banking institutions must take precautions to protect customer data and manage unforeseen operations. The fintech sector has the potential to transform the financial industry while maintaining long-term financial health through a balance of innovation, regulatory monitoring, and financial stability.
Research on Digital Finance and Financial Risk in the Context of High-quality Development: Evidence from Listed Real Estate Companies in China
Authors: Xiao Letong
Published: November 2023

The paper practically investigates relationships among digital finance, financial risks, and high-quality development of real estate companies using data from listed real estate companies and digital finance from 2011 to 2020. The research findings are as follows: (1) Digital finance significantly foster the high-quality development of real estate companies; (2) Mechanism analysis indicates that digital finance can advocate the high-quality development of real estate companies by alleviating financial risks. Therefore, this paper suggests policy recommendations such as the government issuing policies to drive the development of digital finance, companies establishing sound internal control and risk management mechanisms, and companies undergoing digital transformation to promote the high-quality development of real estate companies.
Research on the Valuation to Tencent: A Case Study
Authors: Weng Yixin
Published: November 2023

In the 21st century, people's life has been inseparable from the network, the network penetration rate of our life is unprecedented. Large Internet companies provide many job opportunities for the society, and more and more people flock to this industry for investment or entrepreneurship. Moreover, unicorns are more likely to emerge in Internet companies than in other industries. At the same time, financial leverage is more commonly used to obtain financial returns. It is necessary to study the financial situation of Internet companies. Tencent is a strong Internet company. However, according to its financial statements, it could be found that some hidden dangers, such as the rapid growth of liabilities, the decrease of asset turnover rate and asset turnover rate, led to the high financial leverage of Tencent. Although this strategy could produce high income effect and improved the efficiency of the enterprise's use of funds, it is a double-edged sword and increases the business risk of the enterprise. Based on the analysis of Tencent's debt paying ability, operation ability and profitability, this paper drew the conclusion that Tencent has operational risks due to its high financial leverage. Research data mainly came from Tencents annual report.
Research on Capital Structure and Investment Value of the Beer Industry
Authors: Meng Siting
Published: November 2023

In recent years, due to the accelerated pace of life, to relieve pressure, most people tend to drink to relax. For the type of wine, the most popular choice is beer. Thus, it may be a good choice to invest in the beer industry for investors. The main purpose of this article is to ana-lyze AB-InBev, which is the leading enterprise in the beer industry, and then get the in-vestment value of this company while providing references for other companies. To achieve this goal, the capital structure of AB-InBev is analyzed by calculating many indicators such as the Weight Average Cost of Capital, and the company's business risks are analyzed in de-tail from three aspects including financial data, costs, and competitors. The result of the analysis is that although the company's profitability is strong, the risk to the company is still high. This leads to the conclusion that risk-neutral or risk-loving people are better suited to invest in AB-InBev.
Research on Capital Structure and Investment Value of the Communication Industry
Authors: Zhu Ziyi
Published: November 2023

Whether the capital structure of the communication industry has changed in the context of the epidemic, and if so, how to determine the investment value of companies in the communication industry. Select a communication industry company to sort out financial statements, calculate the risk-free break rate, expected cost of equity capital, WACC, and other values before the outbreak of the epidemic and compare and analyze these values after the outbreak of the epidemic. This paper mainly studies the capital structure and investment value of the communication industry and the development environment of the communication industry. It also explains how the capital structure and investment value of the communications industry differ in the event of a pandemic. Finally, the numerical values of Apple Inc. during the epidemic were compared with those of Apple Inc. before the epidemic. The pandemic has boosted revenues in the communications industry to some extent, but the business risk rate in the communications industry has also increased significantly. Because most people started to work from home during the pandemic, the revenue of the communications industry increased, but the pandemic itself is uncertain, so the business risk rate of the communications industry increased.
Research on Capital Structure and Investment Value of the Healthcare Industry
Authors: Li Yuanxin
Published: November 2023

This paper makes an in-depth study of the US healthcare industry from both empirical and theoretical aspects of capital structure and investment value. By calculating the WACC (weighted average cost of capital) for three of the most representative public companies in the US healthcare industry (Johnson & Johnson, Pfizer, and UnitedHealth Group) and reviewing the literature, it is concluded that the company's business and capital flows have been affected due to the impact of the COVID-19 pandemic. At the same time, due to some differences in the main business and nature of the three companies, United Health Group found that it has the highest investment risk. Based on the analysis of the investment value and investment risk of Johnson & Johnson, Pfizer, and UnitedHealth Group, this paper provides more appropriate investment recommendations for investors with different preferences, to further understand the future development trend of the American medical industry.
Research on the Influencing Factors of Consumers' Purchase Intention of Commuter Pants Based on UGC Case Study of Little Red Book App
Authors: Jin Dian
Published: November 2023

The Little Red Book App is a typical representative of User-Generated Content (UGC) platform in China, being well-known to the public for its unique sharing function. In this app, numerous users sharing content related to commuting clothing. However, there are very few research on the consumption intention of commuter pants consumers on the UGC platform. This study examines how UGC on the Little Red Book APP influences users' consumption willingness, using the 100 top commuter pants notes about popular commuter pants content as experimental subjects from the Little Red Book platform. Text analysis and network research are conducted based on data collected from Little Red Book open API Dandelion platform. information quality, visual experience and KOL influence significantly influence consumers' purchase intention. This study summarizes the common denominator of the most popular notes for relevant search terms from multiple perspectives and provides insights into how to utilize UGC and KOLs marketing to stimulate consumption desire and promote product sales. Based on the research results, corresponding feasible suggestions have been proposed for UGC e-commerce platforms, brands, and KOLs.
Research on Capital Structure and Investment Value of Supermarket Industry
Authors: Huang Haocheng , Liu Zecheng , Zhao Huan
Published: November 2023

This paper focuses on researching the capital structure and investment value of the supermarket industry, specifically examining the impact of epidemiological events on value investment within this sector. The objective is to explore the factors that influence capital structure decisions and their implications for investment value. The analysis employs the Weighted Average Cost of Capital (WACC) method to evaluate the relationship between capital structure and investment performance in the context of the supermarket industry. The study aims to investigate the influence of epidemiological events, such as COVID-19, on the capital structure decisions of supermarket companies and their subsequent effects on investment value. The research considers factors such as the size and maturity of the companies, risk profiles, regulatory environments, and cost of capital considerations to assess their impact on capital structure choices. By utilizing the WACC method, A study of supermarket investment value and capital structure decisions is presented in this paper. The WACC approach allows for a comprehensive evaluation of the cost of debt and equity financing, incorporating factors such as interest rates, tax implications, and market conditions.