bluuebunny/crossref_metadata_2025 huggingface dataset:
Influencia del neuromarketing en las compras por impulso en la ciudad de Guayaquil distrito sur
Authors: Carrillo Gurumendi Omar , Silva Idrovo Raul , Franco Carbo Valentina
Published: January 2025

En el presente artículo se plantea el estudio de la influencia del Neuromarketing en las compras por impulso. Donde se abordan temas de que es lo que pasa por la mente del consumidor, factores comerciales (publicidad, promociones, entre otros), refiriéndolas como estrategias de ventas, factores psicológicos mismos que influyen en las decisiones de compras por impulso. Esta investigación se basa en el impacto que causaría conocer el comportamiento del consumidor, emociones, sentimientos y conductas, para empresas privadas. Al igual que para instituciones educativas, con el fin de aportar información relevante que sirvan para futuros trabajos de investigación. El Neuromarketing estudia las diversas zonas del cerebro con ayuda de técnicas de la neurociencia, con el fin de conocer y comprender los niveles de atención que muestran las personas frente a diferentes estímulos, a través de la actividad neuronal, mismo que permite medir emociones, sentimientos de los individuos frente a un estímulo, esto lograra que las empresas entiendan la forma de pensar del consumidor o cliente, y de este modo descubrir como reaccionaran ante algún tipo de publicidad o ya sea delante del producto, el objetivo de esta propuesta es, diseñar nuevas estrategias que maximicen los márgenes de ganancias de las empresas, reduciendo costos en campañas publicitarias costosas y que no dan los resultados esperados en cuanto a ventas. Es decir, es una nueva forma avanzada de conocer al consumidor, de modo que se pueda estudiar los procesos cerebrales que explican la conducta y la toma de decisiones de las personas.
La publicidad como medio de influencia en los hábitos alimenticios. Caso: Universidad de Guayaquil
Authors: Salas Narváez Luci Cristina , Angulo Vélez Daniel Andrés , Díaz Tandazo Daniel Fernando
Published: January 2025

La presente investigación tiene como objetivo principal, el análisis sobre la influencia que genera la publicidad exterior hacia los hábitos alimenticos o conductas alimenticias que se mantiene durante la vida estudiantil; así mismo, como el mensaje publicitario logra interceder al consumo de alimentos poco saludables; pues se cree que la publicidad exterior visualizada en sectores cercanos a la Universidad de Guayaquil, intercede e influye negativamente en lo que consumen diariamente los estudiantes. Aplicando una metodología de investigación cuantitativa como cualitativa, que ayude a valorar el número aproximado de estudiantes influenciados por la publicidad externa, que se visualiza en los locales comerciales alrededores de la Universidad de Guayaquil. Las técnicas y herramientas están basadas por encuestas, observación, y grupos focales que justifiquen la investigación realizada. Los resultados del estudio permitirán crear conciencia en los estudiantes con la finalidad de que se pueda minimizar considerablemente el consumo masivo de productos alimentarios no saludables fomentando una alimentación sana que desarrolle mejor el desempeño estudiantil.
La digitalización de las instituciones de educación superior en El Salvador
Authors: Paniagua Martínez Marta Guadalupe
Published: January 2025

Nos encontramos en un momento crucial dentro de la era tecnológica, caracterizado por avances a pasos agigantados. Ante este panorama, surge una pregunta clave: ¿Están las universidades preparadas para enfrentar el cambio digital? La digitalización de las instituciones de educación superior no debe considerarse una tendencia pasajera; esta transformación redefine la maneraen que las instituciones operan y cómo los estudiantes acceden al aprendizaje. Desde el acceso instantáneo a vastos recursos en línea hasta la implementación de aulas virtuales, el impacto de la tecnología es innegable. Sin embargo, este cambio trae consigo una serie de desafíos. Este artículo busca explorar tanto las oportunidades como los obstáculos que la digitalización presenta en el ámbito universitario, analizando su influencia en la calidad educativa y en el acceso al conocimiento, dos pilares fundamentales en la formación académica del siglo XXI.
Professional Internships from Students’ Perspepctives: A Quantitative Analysis at a University in Vietnam
Authors: Du Tran Thanh , Yen Tran Thi Hai , Dung Dang Thi Bao
Published: January 2025

In contemporary university education, internships are a compulsory component that students must complete to bridge the gap between academic learning and professional practice. The internship program was designed to address the increasing demand for work- ready graduates by providing students with firsthand professional experience while they are still in university, thereby facilitating a smoother transition into their future careers. To align with this objective, Thu Dau Mot University has developed an internship program specifically for English-majored students, consisting of three separate courses, each intended to cultivate different aspects of students' professional development. These courses are strategically structured to progressively enhance students' skills, starting from basic workplace familiarity to more advanced professional competencies. Despite the program’s structured design, questions have been raised regarding the its overall effectiveness in contributing to student development. To address these concerns, the study titled “A Survey on the Effectiveness of Internships for English-Majored Students at Thu Dau Mot University” was conducted to evaluate the effectiveness of the internship program provided by the university. A questionnaire survey was employed as the primary research instrument to collect data, targeting 150 randomly selected English-major students from the university. The results confirmed the effectiveness of the internship program at Thu Dau Mot University in fostering students’ professional experience and development. The findings underscore the efficacy of the three-course internship model in enhancing students’ readiness for professional environments and encouraging a proactive approach to skill development Additionally, the research offers valuable insights for educators and administrators aiming to enhance the design and implementation of internship programs in higher education.
A Scientific Analysis of Weather Forecasting Techniques and its Classification
Authors: Kumar Umesh , Sharma Neetu
Published: January 2025

One of the most important aspects of our lives is the weather, which is often referred to as the uncontrollable one, despite the fact that climate more frequently determines where people live, what they wear, and even what they eat. It is composed of variables such as wind, deceitfulness, precipitation, downpour, day off, cloud, weight, and stickiness. In this paper , a brief survey has been done on weather and  forecasting methods, classification and general methods of weather forecasting along with their advantages, limitations and shortcomings which may be helpful for the learners and researchers community. It helps in the description, summary, evaluation, substantiation, and clarification of the literature and provides a theoretical foundation for the research and helps in determining the study's scope. This review is a collection of various research papers that summarizes the knowledge in the present scenario along with applicable findings and theoretical and methodological contributions in the field of weather forecasting.
«Олонецкая русалка», или Дидона наизнанку: античное наследие в репертуаре провинциального театра начала XIX века
Authors: Смирнова Е. , Литинская Е.
Published: January 2025

В статье рассматривается история комической оперы «Олонецкая русалка», которая была представлена в театре Петрозаводска в 1809 году, но запрещена к показу вскоре после премьеры. Разбираются существующие в исследовательской литературе версии об источниках пьесы и анализируются причины ее запрета, среди которых важнейшей признается неблагопристойность образа царицы Дидоны в опере, воспринятая как пародия на Екатерину II. Обосновывается вывод о наличии у любителей театра в губернском городе начала XIX века, во-первых, интереса к античному наследию и его трактовкам в сочинениях столичных авторов, а во-вторых, собственных экспериментов по адаптации известных античных сюжетов к местным условиям, причем не только ради развлечения зрителей, но и для вовлечения их в обсуждение злободневных проблем.

The article examines the history of the comic opera “The Olonets Mermaid”, presented at the Petrozavodsk Theater in 1809, and banned from showing shortly after the premiere. The theories about the sources of the play are reviewed and the reasons for its prohibition are analyzed, among which the most important is the indecency of the image of Queen Dido in the opera, perceived as a mockery of Catherine II. The argument is presented that theater lovers in the provincial city of the Early 19th century, firstly, had an interest in the ancient heritage and its interpretations in the works of metropolitan authors, and secondly, ran their own experiments on adapting famous ancient plots to local conditions, and not only for the entertainment of the audience, but also involving them in the discussion of topical problems.
Информация, опыт и историческая телеология в «Братьях Карамазовых» Ф.М. Достоевского
Authors: Херльт Й.
Published: January 2025

В статье роман Ф.М. Достоевского «Братья Карамазовы» рассматривается как исследование эпистемологических и медиальных условий нарративной репрезентации российского общества пореформенного периода. Концептуальной основой служит эссе В. Беньямина о «рассказчике». Проведенное Беньямином различие между миром быстро растрачиваемой «информации», с одной стороны, и укорененным в личном опыте ауратическим «рассказом» — с другой, позволяет выявить основное напряжение, характеризующее повествование в последнем романе Достоевского. Конфликт между установкой на современность и злободневность самого романного жанра и звучащими в «Братьях Карамазовых» отголосками домодерных способов повествования снимается подспудной актуализацией телеологически понятой государственной истории.

The article analyzes F.M. Dostoevsky’s The Brothers Karamazov as an exploration of the epistemological and mediatic conditions of the narrative representation of Russian society in the post-reform period. W. Benjamin’s essay on the “storyteller” serves as a conceptual framework. Benjamin’s distinction between the world of rapidly consumed “information” on the one hand and the auratic “story” (Erzählung) rooted in personal experience on the other makes it possible to highlight the tension that characterizes the concept of narrative in Dostoevsky’s last novel. The conflict between the modernity and topicality of the genre of the novel and the echoes of pre-modern narrative modes is finally suspended by the underlying actualization of a teleologically conceived history of the Russian state.
В поисках другого модерна: режимы историчности у Л.Н. Толстого и М. Пруста
Authors: Кудалина А.
Published: January 2025

В статье рассматриваются особенности исторической репрезентации в романах «Война и мир» Л.Н. Толстого и «В поисках утраченного времени» М. Пруста в оптике представлений о «режимах историчности». Мы стремимся отойти от традиционного причисления Толстого к реалистам, а Пруста — к модернистам (а также глобального противопоставления этих двух художественных парадигм) и показать, что в обоих романах разворачивается критическая художественная рефлексия о темпоральности и чертах историзма эпохи модерна. Большую роль в организации такого повествования играет и критика исторического нарратива, а альтернативой ему становится литературное письмо, которое может разрешить эти противоречия в составлении высказывания о прошлом.

The article examines the peculiarities of historical representation in Leo Tolstoy’s War and Peace and M. Proust’s In Search of Lost Time through the prism of the concept of “regime of historicity”. We seek to move away from the traditional classification of Tolstoy as a realist and Proust as a modernist (as well as the global opposition of these two artistic paradigms) and show that both novels unfold a critical reflection on the temporality and historicism of the modern era. Criticism of historical narrative also plays a major role in the organization of such a statement, and the alternative to it is literary writing, which can resolve these contradictions in the composition of a statement about the past.
Sharia Financing
Authors: Zuhrotul Awwaliyah
Published: January 2025

Fulfillment of capital for business actors is very important and a supporting factor for the smooth running of a business, as is the case with BMT Mandiri Sejahtera East Java which provides financing products in the form of Qardh Pasar which aims to assist market traders in meeting capital for their business. This study aims to determine the effect of Qardhul Hasan (Market Qardh) financing on increasing the income of market traders on customers at BMT Mandiri Sejahtera East Java Branch Sembayat Gresik with indicators measuring the amount of financing, time period, and service fees. The existence of Qardh Market financing is expected to help market traders in running their business continuously. The method used in this research is a comparative causal quantitative method with simple linear regression analysis. Respondents in this study were customers who received Qardh Market financing with a total of 37 people, which included the population. The data collection technique used a questionnaire measured by a Likert scale and then processed using the SPSS version 27.0 application. The results of this study indicate that Market Qardh financing has an effect on increasing the income of market traders as shown by the results of hypothesis testing where the value of t count> t table (8.538>1.690). The effect of Qardh Market financing is 67.6% as indicated by the R Square value of 0.676 while the remaining 32.4% is influenced by other variables not included in this study.
Per il nuovo catalogo dell’epistolario di Ugo Foscolo. Parte 1. Le collezioni di Giuseppe Martini, Federico Gentili di Giuseppe, Natale Mazzolà e Maria Calzavara di Mazzolà: ritrovamenti, note e appunti
Authors: Stefani Michele
Published: January 2025

Il contributo presenta alcune delle modalit. e scelte operative intraprese nel realizzare il nuovo catalogo dell’epistolario foscoliano a partire dall’analisi delle collezioni di Giuseppe Martini, Natale Mazzol. e Maria Calzavara e Federico Gentili di Giuseppe. La ricostruzione delle collezioni e le vicende che le hanno interessate, l’attuale collocazione degli autografi e l’analisi degli stessi permetteranno di offrire un esempio dell’approccio metodologico seguito e dello sforzo di aggiornamento dell’intero corpus.
«Forse non è più tempo di vacanza». Testimonianze, traduzioni e autografi inediti dal carteggio tra Vittorio Sereni e Ariodante Marianni (1959-1982)
Authors: Mossa Mario Gerolamo
Published: January 2025

La fitta corrispondenza tra Vittorio Sereni e il traduttore e poeta Ariodante Marianni consente di ricostruire i momenti salienti di un profondo rapporto di amicizia durato per oltre un ventennio. Il saggio offre una disamina delle principali occasioni di confronto umano e letterario condivise, sia nel pubblico sia nel privato, tra queste due figure. Tra il 1959 e il 1961, inoltre, Sereni inviò in lettura a Marianni non pochi testi che sarebbero poi confluiti negli Strumenti umani: all’analisi di questi autografi inediti è dedicata l’appendice filologica che chiude il lavoro.
EU Law Chapter on EU State Aid Rules : The Bumpy Ride From ‘Subsidy Control’ to ‘Subsidy Governance’
Authors: Szegedi László , Teleki Bálint
Published: January 2025

The EU integration process has shaped EU State aid law and policy. This evolutionary process has also been reshaped by the EU’s expanding supranational competences, the ever-changing rules of procedure and methodology, and the different sets of actors involved in these policy cycles. This applies to the companies as beneficiaries of state aid, the Member States involved in providing such aid, and the EU actors, notably the Commission and the CJEU, in shaping state aid procedures and rules. The last decade has seen several challenges and opportunities for further development of this policy area. This chapter looks at the changes in the regulatory landscape in the light of the CJEU’s case-law on standing rights, the coronavirus and the energy market crisis, the EU Green Deal initiative and the tax avoidance cases before the CJEU. In addition, we may also see some future trends concerning the territorial distortions between Member States due to the highly different levels of state aid, or the compensation of these distortions by funds at EU level financed by a certain percentage of the aid approved and granted, and finally the use of the newly enacted Foreign Subsidies Regulation as an external tool to protect the Single Market.
Romania: National Identity and EU’s Common Values : Vision, Reality, Expectation
Authors: Cîrmaciu Diana
Published: January 2025

Concepts such as financial policy and finance have always been emotionally charged. Some people are fascinated and guided by this field; others are frightened by the possible foreboding of dark days. Some hold notions that burden these concepts with all the sins that have arisen since the ‘creation of the world’ to the present day; others attribute to them the qualities of a universal panacea for all the problems of mankind. Examining these attitudes indicates that no one treats the issues of finance and financial policy with carelessness, despite their damaged behaviour. When the concept of finance is enriched by becoming public finance, interest is heightened. Each citizen, as a taxpayer or even if not a taxable person, forms their own perception of the concept of public finance and financial policy. In fact, the terms ‘budget’, ‘finance’, ‘austerity budget’, ‘rectification’, and ‘public debt’ are part of our everyday language, whether or not we are specialists in the field. Financial policies, and implicitly public finances, have always been seen as essential elements of the social and economic life of every nation; however, they are becoming increasingly prominent today. Public finances now occupy this important position because, in many countries of the world, a large part of the gross domestic product is channelled through financial instruments to central and local public authorities. Public finances exist to serve specific objectives and fulfil certain tasks that could not be achieved by any other means. They achieve their social mission through the distribution and control functions they perform. Though we cannot exhaust all sides of the complex issue of national financial policy and the relationship with European Union law in this chapter, we believe that solutions must combine orderly finances and well-thought-out policy that ensures a legal framework and human resources that understand and support general interests.
Serbia: Public Finance : Toward the Efficient Management of the Country’s Revenues
Authors: Popović Dušan V.
Published: January 2025

Like other countries of South-East Europe, the Republic of Serbia aims to join the European Union (EU). Within the Stabilisation and Association Process, Serbia has undertaken steps to harmonise its national legal system with that of the EU, as well as actions that seek to establish a functional market economy. However, Serbia’s present geopolitical position outside of the EU allows for a larger autonomy in conducting its national economic policy. This chapter examines the particularities of the elaboration and enforcement of fiscal policy, and more specifically public finance, from the perspective of an EU candidate country. The Serbian public finance system is not fully aligned with EU law; however, the reforms implemented thus far were considered sufficient for opening the EU-Serbia negotiation chapters (now, clusters) pertaining to the area of public finance. Under the general fiscal rules prescribed by the Budget System Act, the government sector debt, including the liabilities based on restitution, should not exceed 60% of gross domestic product (GDP), while the target medium-term fiscal deficit should represent 0.5% of the GDP. Under the principles of responsible fiscal management, the employee expenses in the government sector must be fixed at a sustainable level; thus, efforts are made to keep the proportion of these expenses in the GDP under 10%. Although the budgetary procedure is well designed, the ‘regular’ path for budget adoption was not always observed in the past, mainly due to economic perturbations caused by the COVID-19 pandemic.
Slovenia: Fiscal Sovereignty in the Frame of European Semester
Authors: Bohinc Rado
Published: January 2025

This chapter explores the similarities and differences of Slovenia’s public finance system in terms of its position as a Member State of the European Union (EU) and Economic and Monetary Union, thereby identifying the reasons for potentially differing viewpoints. The chapter focuses on sovereignty and the advantages and challenges of the EU as a supranational community in the field of economic policy, with special regard to aligning the objectives of the EU and those of its Member States. The Introduction outlines the European Semester and presents data on the state debt and budget deficit in Slovenia. The first section then presents the constitutional rules in public finance in the Republic of Slovenia and discusses the theory on the republic’s budgetary independence and fiscal sovereignty at the various levels of public finance. This discussion includes consideration of the question of fiscal sovereignty in the EU versus its Member States. Next, the constitutional guarantees for the preservation of the deficit and debt level, including the fiscal rule in the Constitution of the Republic of Slovenia, are explored. The second section presents the rules guaranteeing the preservation of the fiscal deficit and state debt and the role of the central budgetary procedure and its stages. First, the EU legal framework on fiscal and macroeconomic surveillance, as well as the Slovenian national fiscal legal framework, the fiscal rule, and the impact of central budgetary planning on maintaining a balanced budget, are considered. The procedure of adopting and implementing the budget and reporting and control audit are also discussed in this section. In the third section, new trends in national fiscal policy, sustainability, and its implications for fiscal policy are examined, in addition to the fiscal policy challenges caused by technological development, digitalisation, and the energy crisis. This section also tackles the topic of crisis management methods related to COVID-19 and the energy crisis.
Research Topic in Law and Economics: Balenciaga
Authors: Wang Zhan
Published: January 2025

The luxury fashion industry has long been characterized by exclusivity, high-quality craftsmanship, and a strong brand heritage. However, in recent years, this landscape has shifted dramatically due to several factors. Rapid technological advancements have transformed consumer shopping behaviors, with e-commerce and social media playing pivotal roles in how luxury brands engage with their audience. Additionally, there is a growing emphasis on sustainability and ethical practices among consumers, particularly younger generations who prioritize brands that align with their values. Balenciaga, renowned for its avant-garde designs and innovative marketing strategies, is at the forefront of these changes. As it navigates the complexities of modern consumer preferences and technological disruptions, understanding its market strategies becomes crucial for maintaining its competitive edge. This study focuses on Balenciaga's market strategies and challenges within the current fashion industry context. By employing various analytical frameworksSTEEPLE analysis, Ansoff Matrix, and SWOT analysisthis research aims to evaluate Balenciaga's market positioning and response strategies in light of evolving consumer demands and technological advancements.
Impact of Cross-Border E-commerce on Traditional Trade Patterns: A Literature Review
Authors: Wei Hongxuan
Published: January 2025

The fast growth of the digital economy has resulted in notable changes in international trade, especially with regard to cross-border e-commerce perhaps progressively replacing conventional global trade. With special focus on elements including changes in the flow of goods, trade liberalisation, the convergence of information technology and new regulatory problems, this article investigates how cross-border e-commerce affects conventional trade patterns. This paper adopts a literature review approach, allowing for a comprehensive examination of existing research, which is subsequently integrated with case studies of prominent e-commerce companies such as Alibaba and Amazon. The paper reveal that international on- line commerce not only streamlines the business transaction process by removing the middleman link, but also improves the market prospects for small and medium-sized enterprises (SMEs), so providing consumers with a greater range of products at a reduced cost. This paper not only highlights certain important regulatory difficulties, especially in the areas of taxation, data protection and consumer rights, which have yet to be totally handled, but also implies that it has still not completely changed to fit this changing corporate model. At last, the study emphasises the need of legislators creating adaptable rules that let international online trade to flourish while maintaining market integrity, hence promoting the growth of a more linked world economy.
Research on the Peace Elite Game Comprehensive Analysis
Authors: Zhu Qinghua
Published: January 2025

In today's digital age, with the rapid and continuous evolution of mobile internet technology, the mobile game market is experiencing an increasingly flourishing growth. As people's lifestyles become more mobile and digital entertainment demands surge, the mobile gaming industry has witnessed a remarkable expansion. Among the various genres in the mobile game market, battle royale games have emerged as an extremely popular category. This study zeroes in on Peace Elite. By employing a comprehensive combination of research methods, including an in-depth literature review to gather knowledge and insights from existing research and industry reports, data analysis to objectively assess the game's performance metrics and user behavior patterns, and participatory observation to gain a firsthand understanding of the gameplay experience and user interactions. Finally, this study presents a forward-looking outlook for the future development of Peace Elite. It argues that in the face of increasingly fierce market competition and constantly changing user needs, the game should steadfastly continue to enhance technological innovation. This could involve the development of more advanced graphics engines, improved network stability, and the integration of emerging technologies such as virtual reality and augmented reality. Additionally, optimizing the player experience is crucial, which may include refining the game interface, enhancing gameplay balance, and providing more personalized content. Moreover, expanding business models is essential to ensure the game's sustainable growth, such as exploring new monetization strategies, collaborating with other industries, and developing e-sports events to attract a wider audience and drive revenue growth.
Analysis of the 2008 Spanish Real Estate Bubble Crisis
Authors: Shi Junyao
Published: January 2025

The financial crisis caused by the United States in 2008 had a serious impact on the Spanish real estate market, and the consequences of the bursting of the real estate bubble spread throughout the country, seriously affecting the stability and development of the Spanish economy. This paper analyzes the formation and bursting of the Spanish real estate bubble in 2008 and its impact on the economy. By analyzing relevant literature and data, it reveals how excessive bank lending, government policy failures, and market speculation combined to cause the crisis to erupt. It is found that the real estate bubble not only directly triggered the banking crisis, but also exacerbated the government's debt problem, which ultimately led to a deep recession in the whole country's economy. The purpose of this paper is to deepen the understanding of modern financial crises through the study of the Spanish case and to make recommendations for preventing similar crises in the future.
Research on Family Wealth Management in China
Authors: Zhang Yuhao
Published: January 2025

This paper is set against the backdrop of China's rapid economic development since the reform and opening-up, conducting an in-depth study on issues related to family wealth management choices in China. By analyzing the evolution of Chinas family wealth management market and the challenges it faces, this paper aims to uncover the shortcomings and limitations within the current wealth management system, offering constructive critiques and recommendations for its future direction. Using literature analysis, the study thoroughly reviews and discusses the historical trajectory of Chinas family wealth management and the major setbacks encountered along the way. The findings show that financial institutions in China are actively promoting innovation in the wealth management field, particularly in the design of customized financial products, the adjustment of financial product starting standards, and the rise of family offices. These changes suggest that despite various challenges, the future of Chinas family wealth management market remains promising, with potential for further growth through innovation and reform to meet the increasingly diversified wealth management needs, providing households with more personalized and professional services.
The Impact of Social Media Influencers on Gen Z's Online Purchase Decisions
Authors: Li Runnan
Published: January 2025

The proliferation of social media platforms has given rise to a new form of digital marketing: influencer marketing. This phenomenon has changed the conditions for purchasing online and shopping processes to some extent, especially in the case of Generation Z. Examining Generation Zs interaction with social media influencers as digital natives constitutes a specific field of research for marketing approaches and consumer behavior theory. This research used qualitative and quantitative methods to analyze how social media influencers affect Gen Z consumers awareness, consideration, and purchasing decisions in the online market. Interestingly, 82.4% of respondents said that they learned about new products through influencer marketing, thus showing the significant impact of influencer marketing among this group of people. Among all the categories of influencers, micro-influencers with 10k to 100k followers take the largest share of the influence at 71.2% of users. These findings reveal that the persuasiveness of Influencer Marketing and purchase intentions can be predicted with the help of Influencer Recommendations (r = .43, p < .001). However, this is not the only factor that drives consumer decision-making in this category; other factors are perceived product quality and price. Other factors will show a more complex perception of Gen Z in their purchase decisions. Perceived authenticity proved to be the most significant factor, with a mean of 4.28 out of five, suggesting that influencers must provide authentic content free of controversies, such as fake news, to maintain credibility with this audience.
Method of Detecting Monopolies in Markets
Authors: Gu Jiaheng
Published: January 2025

As agreed by most economists the high market concentration and monopolies are negative for the whole industry. However, detecting monopolies due to market share is not easy. Alternatively, this study focuses on the measurement of price elasticity of demand to distinguish monopolies and explain the reason for this approach. Price elasticity of demand is a basic economics concept measuring the responsiveness of the change in price and quantity demanded. Finally, this study wants to find out which portion of the Price elasticity of demand will be allocate due to the nature of monopoly.
Investigation and Research on the Current Situation of Marginal Economic Development in the Post-Epidemic Period --Taking Suzhou City Ground Floor Economy as an Example
Authors: Zhong Yanan
Published: January 2025

In recent years, China's economic development has entered a new normal. The street vendor economy, favored by the public for its assistance to livelihoods, job creation, and expansion of domestic demand, has seen the implementation of related policies to promote its development in many parts of the country. However, the street vendor economy market faces challenges such as environmental sanitation disorder, uneven product quality, difficulties in consumer rights protection, and conflicts between urban governance and livelihood employment. This project, based on previous theoretical literature and in accordance with the national policy of resource conservation and efficiency, integrates existing resources. It employs survey questionnaires to investigate and analyze the current situation and existing problems of the street vendor economy development in Suzhou City. Tailored to the different issues revealed by the survey results, pertinent and effective countermeasures and suggestions are proposed, aiming to fully develop a resource-efficient street vendor economy.
The Role of Financial Innovation in Spain's Housing Bubble
Authors: Shao Chenyang
Published: January 2025

The Spain's Housing Bubble began from 1996 to 2007, during which the house price rose rapidly. During the 2008 global financial crisis, the Spanish housing market experienced a serious bubble burst. This paper aims to explore the reasons for the emergence and collapse of the Spanish housing bubble in 2008. Through the collation and research of relevant literature, it combs the important role and impact of financial innovation in it. The financial innovation before the housing bubble in 2008 was mainly characterized by the securitization of the housing market, deregulation and the massive inflow of foreign capital, which had a significant impact on the economic situation of Spain's housing bubble and its collapse highlighted the dangers of excessive dependence on real estate investment and credit expansion. Spain effectively addressed the crisis with policy adjustments, restoring some economic stability. This experience serves as a valuable reference for other nations facing similar challenges, highlighting the significant warning role of financial innovation in real estate bubbles.
Exploring the Role of Leadership Styles in Fostering Organisational Innovation
Authors: Li Xutong
Published: January 2025

This paper examines the impact of various leadership styles on the development of organizational innovation within an enterprise. A structured argument has been presented where the ability of different leadership styles and paradigms to impact and foster innovation within the company has been critically assessed. The analysis reveals that certain leadership styles are more conducive to innovation; however, this does not imply that a single leadership style is the most ideal framework for it. Based on this, it can be argued that ambidextrous leadership theory should be considered and introduced, as it focuses on the combination of different leadership styles. By doing so, it can effectively facilitate and foster innovation.
Research on the Impact of Corporate Social Responsibility on Sustainable Development - The Case of MIXUE Ice Cream & Tea
Authors: Hu Qingyi
Published: January 2025

MIXUE Ice Cream & Tea is a leading beverage chain brand in China, offering tea drinks, ice cream, fruit drinks and other products. By the end of 2022, MIXUE has more than 25,000 stores in most Chinese cities and several overseas markets. Because of the huge market size MIXUE possesses and the CSR campaign it promotes, the authors chose MIXUE for their case study. This paper focuses on the CSR strategy of Honey Snow, showing how a company can integrate CSR into its corporate strategy to achieve long-term growth. The authors believe that effective CSR behavior can beneficially address social problems while helping to enhance brand image, gain corporate competitiveness, and contribute to sustainable development.
Analysis of Digital Marketing Strategies in the Pet Food Industry: A Comparative Study of Different Brands
Authors: Cai Tingyu
Published: January 2025

The pet food industry is experiencing a significant transformation driven by the digital marketing revolution, which presents both substantial opportunities and complex challenges. As consumer demand for personalized experiences, transparency, and ethical business practices intensifies, pet food brands must adopt innovative digital marketing strategies to remain competitive. This paper examines the challenges and opportunities associated with digital marketing for pet food brands, focusing particularly on the delicate balance between data-driven personalization and consumer privacy, as well as the importance of maintaining brand authenticity in a fast-evolving digital environment. The integration of immersive technologies such as augmented reality (AR) and virtual reality (VR) with social media platforms offers brands new avenues to enhance consumer engagement and foster deeper, more meaningful connections. In light of these findings, this paper provides strategic recommendations for pet food brands, emphasizing the importance of authentic storytelling, the responsible use of data-driven personalization, and the need for investment in immersive technologies. By leveraging these strategies, pet food brands can bolster their market presence, strengthen consumer loyalty, and achieve sustainable growth in an increasingly dynamic digital landscape.
Literature Review on the Relation of Energy, Economy and Environment (3E) System
Authors: CHEN MENGHE
Published: January 2025

The progression of industrialization and the social economy has resulted in an escalating demand for resources, culminating in several ecological difficulties, including climate change, water pollution, and biodiversity loss, posing severe challenges to human survival and development. The coordinated development of resources, environment, and social economy has garnered global attention to address these issues. Academic research on this problem has developed over the years. Currently, research on the energy-economy-environment (3E) system predominantly concentrate on the interconnections among the three elements. Based on a systematic review of the existing literature, this paper summarizes the representative research results in the field of 3E systems, analyzing the advantages and disadvantages of different research methods and perspectives. This work seeks to offer a significant reference for future relevant studies through a thorough analysis of these investigations, thereby fostering the integrated advancement of resource management, environmental protection and economic development. This study aims to encourage additional investigation and cooperation between academia and policymakers to attain sustainable development objectives.
Pop Culture Exchange Through Screens: The Effect of Globalized Film and Television Industry on National Income in China
Authors: Dai Yingying
Published: January 2025

Pop culture has recently been impacted by the background of a globalized community. Based on the previous studies of digital prospects and cultural influences on the film and television industry in the world, the research objects are the elements that would cause modifications in national income in China. By using both quantitative and qualitative analysis of the positive impact the film and television industry has on national income and economic growth in China, the research suggests ways that the film and television industry affects the national income in China from three dimensions: the direct impact of increased government taxes and development funds, augment of workers and elimination of structural unemployment, and finally the inter-industrial effects on education and cultural promotion. The paper also illustrates policies for the government to implement in order to increase national income in China, and the investors could utilize the information from the paper as reference for investment and forecasting developmental trends of the film and television industry in China.
Impact of the Prevalence of Short-video Marketing on the Willingness of Millennial Consumers to Purchase Apparel
Authors: Xu Yanyu
Published: January 2025

Short video marketing has rapidly penetrated the apparel industry with its unique charm, influencing the purchasing behaviour of the younger generation of consumers. This paper reviews the characteristics of short video marketing and its application in the apparel field, pointing out that its advantages of rich content, fast dissemination, strong interaction, and low cost attract many young users. At the same time, it reveals how algorithmic recommendation, precise reach creative design, and interaction become the key to driving purchase decisions. Through the short video platform, consumers can quickly access personalised information, establish an emotional connection with the brand, and promote purchase intention. However, short video marketing also faces content homogenisation, declining user stickiness, and regulatory challenges. This paper suggests responding through innovative content, enhanced user stickiness, regulatory compliance, and multi-channel layout.
The Role of Technological Innovation in Mitigating Climate Change Risks in Agricultural Investment
Authors: Chang Zhendong
Published: January 2025

This paper examines the critical role of technological innovations in mitigating climate change risks within the agricultural sector, using Cargill as a case study. Climate change poses considerable threats to agriculture, including unpredictable weather patterns, increased severity of extreme events, and disruptions to food production. However, advanced technological solutions such as artificial intelligence, drone technology, and precision agriculture offer promising ways to address these challenges. This essay demonstrates how Cargill has successfully incorporated these technologies to reduce climate-related risks and enhance operational resilience. In addition, the essay provides recommendations for policymakers, large agricultural corporations, and small-scale farmers on leveraging these innovations effectively. These interventions are adaptable to various farming systems, regardless of whether the focus is on livestock or crop production. By embracing these cutting-edge technologies, farmers of all sizes can safeguard their operations from the adverse effects of climate change, ensuring more sustainable and resilient agricultural practices in the long term.
A Financial Analysis and Performance Evaluation of NVIDIA Corporation
Authors: Yu Qihao
Published: January 2025

This paper provides a financial analysis of NVIDIA Corporation, a GPU and AI company based in Santa Clara, California. Based in California, NVIDIA has impacted gaming, data centers, professional visualization and automobiles in a huge way. This analysis focuses on NVIDIAs strong financial position evidenced by the companys $60.922 billion of sales in the FY2024, from $27.132 billion a year earlier, mainly due to a 217% increase in the data center segment. In this investigation, the author applies a strategic management tool known as the SWOT analysis to reveal NVIDIAs opportunities in being a market leader in GPU technology and its commitment to investing in R&D, as well as threats, including overreliance on gaming revenue and geopolitical factors. AI and autonomous driving markets are analyzed in terms of growth as well as the competitive threat posed by competitors including AMD and new AI chip makers. The company has impressive financial performance through the current ratio of 4.27 and the net profit margin of 57.92%. Finally, the paper concludes that NVIDIA has made the right strategy in its R&D and partnership to prepare for constant growth in a dynamic industry of semiconductor.
Exploring Consumer Behavior in Luxury Pop-up Stores Based on the SOR Theory: A Study of Interactive Experiences
Authors: Long Haiying
Published: January 2025

This study explores the influence that interactive elements, including photo zones, augmented reality (AR), and customized services, might improve consumer loyalty and brand engagement in luxury pop-up shops. The study examines how these components elicit favorable emotional responses, resulting in more extended in-store stays and higher purchase intent, using the Stimulus-Organism-Response (SOR) theory. Using case studies of premium brands, including Jacquemus, Burberry, and Herms, the study demonstrates that interactive forms can foster a strong emotional connection with consumers and encourage organic social media sharing via immersive and multi-sensory experience. Through analyzing three cases, the findings indicate that interactive pop-up shops may enhance customer satisfaction, strengthen brand appeal, and promote long-term company success. Furthermore, the research underscores the importance of integrating innovative technologies and design into experiential retail strategies to boost consumer engagement and enhance brand loyalty, showing that luxury brands can leverage these elements to differentiate brand style and strengthen their market presence.
The Link Between Monetary Policy and the Housing Bubble in Spain
Authors: Zhang Baoling
Published: January 2025

In the 1990s, the Spanish economy grew rapidly, but due to the internal dependence on real estate, the external impact of the economic crisis resulted in the emergence of the real estate bubble. Through this event, this paper uses the income capitalization model to analyze the impact of monetary policy, especially interest rates, on house prices and also delves into the reasons for the formation of the real estate bubble, including factors, such as labor market reform, immigration policy, bank lending policy and interest rate changes. The focus is to use the income capitalization model and related data to show the relationship between interest rate and room through the graph, which confirms the impact of monetary policy on the real estate bubble in Spain. In addition, the paper analyzes the impact of the bursting of the real estate bubble on the Spanish financial system, the job market, the inflation rate, the fiscal deficit and the public debt, as well as the resulting social problems. This paper provides a perspective for studying the link between monetary policy and real estate bubbles in Spain, as well as a reference for the state to develop relevant strategies.
The Study of Marketing Methods on the Promotion of Lipton Brisk
Authors: Li Ziyan
Published: January 2025

This article explores Lipton's marketing strategies, focusing on the innovative Lipton brisk product, which caters to the evolving preferences of health-conscious consumers. By integrating traditional marketing methods, such as Primetime television advertising, with digital strategies like social media and viral campaigns, Lipton effectively engages a young audience seeking trendy beverage options. The analysis highlights the importance of brand positioning, particularly in appealing to millennials, and how strategic advertising initiatives enhance product awareness and consumer loyalty. Data reveals that Lipton brisk has maintained competitive sales in the ready-to-drink tea market, showcasing the effectiveness of its blended marketing approach. The article underscores the need for a dual strategy that leverages the strengths of both traditional and digital media to maximize brand impact and consumer engagement, ultimately driving sales growth in a crowded beverage landscape.