DIGITAL TRANSFORMATION OF PASSENGER RAIL TRANSPORT: EVALUATION OF THE EFFECTIVENESS OF INSTALLING DIGITAL SCREENS AND IMPLEMENTING INTERACTIVE INFORMATION SYSTEMS ON TRAINS
Authors: Rudenko Maryna 
Published: June 2024

The article discusses the quite relevant topic of installing digital screens and interactive information systems on trains, which not only meets the needs of the modern transportation market and passengers but also has a significant positive impact on the economy and social sphere by improving comfort, safety, and accessibility of transportation services for all users. Based on a conducted passenger survey of railway transportation, it was found that the majority of respondents support the idea of installing digital screens and implementing interactive information systems, as the absence of electronic displays on trains significantly complicates trip organization. Considering the identified problems and passengers’ needs, the article’s author proposes the implementation of digital transformation projects in the field of passenger rail transport organization. The economic effect of developing and implementing the passenger transportation digitalization project, namely installing advertising monitors (LED advertising displays) and implementing interactive information systems in passenger cars, has been determined. The obtained results enable determining the feasibility of investment in digital transformation, allowing passenger rail transportation to remain competitive in the face of rapid technological progress, enabling JSC «Ukrzaliznytsia» to optimize processes, improve service quality, reduce operational costs, and increase the efficiency of passenger transportation management.
Additionally, the implementation of digital screens and interactive information systems not only enhances the passenger experience but also opens up new revenue streams through targeted advertising opportunities on the screens. By strategically placing advertisements and providing relevant information through these digital platforms, railway companies can generate additional income while keeping passengers informed and engaged during their journey.
Moreover, the implementation of digitalization projects in the passenger rail sector presents opportunities for data collection and analysis. By gathering information on passenger preferences, travel patterns, and behavior through interactive systems, railway companies can gain valuable insights to optimize service offerings, scheduling, and resource allocation. This data-driven approach allows for more targeted decision-making and continuous improvement in meeting passenger needs and expectations.
Additionally, the deployment of digital screens and interactive systems fosters a more sustainable and environmentally friendly mode of transportation. By reducing the reliance on paper-based information materials and streamlining operations through digital technologies, railway companies can minimize waste generation and carbon emissions, contributing to overall environmental conservation efforts.
Furthermore, the introduction of innovative features such as real-time connectivity, entertainment options, and personalized services through digital platforms enhances the overall passenger experience, making train travel more attractive compared to other modes of transportation. This can potentially attract new customers and increase ridership, leading to economic benefits for both the railway industry and the wider economy.