bluuebunny/crossref_metadata_2025 huggingface dataset:
Importance of Antimicrobial Finishes in Sportech: An Overview
Authors: Aishwarya R , Sumithra M
Published: October 2024

Technical textiles are distinct from other types of textiles because their purpose is not to be aesthetically pleasing or decorative, but rather to have specific functional properties and technical performance.Textiles can be made to have unique functions by applying surface finishing agents and surface treatments, or by incorporating specialty fibers and polymers. Barrier, protection, improved comfort, medication, sensory, actuation, and shielding are a few examples of these functions.One of the biggest manufacturers of products in the Packtech, Clothtech, Hometech, and Sportech segments of technical textiles is India. The demand for these technical textile products has increased dramatically in India. It is anticipated that the technical textiles market will reach a valuation of $325 billion by 2025–2026, up from its current $260 billion. India’s technical textile market, currently valued at $22 billion, has come a long way. The government is determined to raise it to an incredible $40–50 billion within the next five years. The study thus explores the performance of specific Sportech producing segments of the Indian technical textile industry through production.Recently, there have been incidents all across the world thatrise in the number of people engaging in active sports. In the fiercely competitive realm of sports, there are now moreathletes in the professional ranks. Additionally, since sports directly contribute to maintaining their physical and mental fitness, people view them as an essential component of their daily activities. Global consumption of active sportswear has significantly increased in both quality and quantity.Moisture and heat management are the main concerns that must be met in a textile intended for sports applications in order to ensure proper thermophysiological and tactile comfort. Using specific fibers, yarns, and finishes, additional unique qualities are added to clothing while taking hygiene and health into consideration to create a comfortable fit.A thorough discussion has been held regarding the types of fabrics, finishes and recent advancements in sportech.
A Study on Employee Engagement
Authors: Susai Diana A , Priyadharshini R
Published: October 2024

The objective of this examine is to examine significantly into the complex relationship between project-based work courses of activity and agent engagement. It moreover looks for to recognize the basic processes that propel creativity, efficiency, and in general organizational victory. This inquiries about points to supply a nuanced understanding of how different components, counting authority styles, group flow, communication channels, and organizational culture, meet to shape the engagement levels of representatives included in project-based endeavors by employing a multifaceted approach that includes both quantitative examination and subjective experiences. Centering on best hones and potential ranges for advancement, the objective of this consider is to distinguish key drivers and boundaries to representative engagement inside project-based settings.Employee Engagement
The Assessment of Investment Habits Among College Students
Authors: N Selvakumaran , A Abishek , M Eshwar Upadhay
Published: October 2024

The purpose of the research project is to look into college students’ financial practises. College Students’ investment preferences, practices, and attitudes towards various investment possibilities will be investigated in this study. With an emphasis on understanding college students’ financial habits in terms of their investment choices, risk tolerance, investment goals, and awareness of various investment possibilities, the research will be carried out through surveys and data analysis. The results of this study will advance knowledge of college students’ investment practises and offer guidance to financial institutions, educators, and regulators as they build plans and initiatives to encourage young investors to make responsible financial decisions.The project will investigate the elements-such as financial literacy, familial history, and investment knowledge-that affect college students’ investment choices. Additionally, the study will look at college students’ levels of knowledge and comprehension of the risks associated with investing as well as how they view the advantages and disadvantages of various investment options. The findings of this study will offer insightful information about college students’ investment practices, which may be utilized to create specialized financial education programs and investment methods to assist nascent investors in making wise financial decisions.
AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
Authors: R Pooja , R Aarthi
Published: October 2024

Analog tools and human labor have historically been used in the creation and distribution of advertising material. The advertising industry can now automate many advertising processes and create “synthetic ads,” or ads that contain content that is created artificially and automatically through data modification and production. This is made possible by technological advancements in the advertising sector. Using a variety of Artificial Intelligence (Al) techniques, including deep fakes and Generative Adversarial Networks (GANs), the growing practice of synthetic advertising, which is currently the most sophisticated form of ad manipulation, automatically generates content that presents an artificial, albeit convincing, version of reality. A broad framework is developed in this study to gain a better understanding of how consumers react to various types of ad manipulation and how they feel about more complex synthetic ad formats like deep fakes. An agenda for research in this field is created, with an emphasis on the areas of manipulated advertising: originality, consumer response, and ad falsity. Moreover, consideration is given to the implications for theory and industry.
A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods
Authors: M Dinesh Kumar , KK Praven Kumar
Published: October 2024

Fast-Moving Consumer Goods (FMCGs) occupy a central role in our daily lives, demanding a deep understanding of consumer preferences for success in this dynamic market. This research delves into the intricate web of factors influencing consumer buying behaviour for FMCGs. It goes beyond the traditional marketing mix (price, product, promotion, place) by examining the interplay between psychological and physiological needs that shape purchase decisions. Additionally, the research investigates the influence of demographic factors like income and cultural background on consumer preferences. The goal of this multifaceted strategy is to offer a thorough grasp of the intricate decision-making process for FMCGs. The research’s conclusions will be very helpful to FMCG companies as they create focused strategies and persuasive advertising campaigns that appeal to their target market.
The Study on Usage of Banking Technology among Youth
Authors: V Adithya , M Kesavan
Published: October 2024

Recently, there has been a lot of interest in the adoption and usage of financial technology by young people, including digital payment apps, mobile banking, and online banking. The purpose of this study is to look into the benefits and drawbacks of youth banking technology use. With our study on use of a quantitative research approach, and 109 respondents were selected for the sample via purposeful sampling. A well-crafted questionnaire was used to collect the data, then percentile analysis and Garrett ranking were used to analyze it. The report also identifies the banking technology tools that young people use the most frequently and highlights any areas in which they might not be as knowledgeable as they could be. The findings demonstrate how actively young people use financial technology and how interested they are in online shopping, money transfers, and bill payment. However, a lot of youthful consumers are concerned about the privacy and security of their financial data. Financial organizations, legislators, and researchers can use the information in these studies to gain a better understanding of how young people use banking technology. They also offer recommendations on how to improve financial literacy, fortify security measures, and close knowledge gaps in order to enable youth to utilize banking technology in a safe and effective way.
The Impact of Excel Spreadsheet Design on Financial Decision Making
Authors: S Sunil Kumar , S Guru Prasath
Published: October 2024

Excel spreadsheets have become ubiquitous tools in financial decision-making processes across industries. However, the design of these spreadsheets can significantly influence the accuracy, efficiency, and reliability of the decisions made based on them. This paper examines the impact of Excel spreadsheet design on financial decision making, focusing on various aspects such as layout, formula construction, data validation, and documentation. Through a comprehensive review of existing literature and case studies, this research highlights the critical role of effective spreadsheet design in enhancing decision-making outcomes. It explores common pitfalls and challenges associated with poorly designed spreadsheets, including errors, inconsistencies, and lack of transparency. Additionally, the study identifies best practices and strategies for optimizing spreadsheet design to mitigate risks and improve decision-making processes. Furthermore, this paper discusses the importance of user training and awareness regarding spreadsheet design principles. It emphasizes the need for organizations to invest in proper training programs to empower users with the skills and knowledge necessary to create and maintain high-quality spreadsheets. By addressing these issues, this research aims to contribute to a better understanding of the relationship between Excel spreadsheet design and financial decision making. Ultimately, it underscores the significance of incorporating sound design principles into spreadsheet development to foster informed and effective decision making in financial contexts
The Ethical Implications of Finfluencers Promoting Financial Products to their Followers
Authors: Vivek Roshan
Published: October 2024

The booming trend of financial influencers (“finfluencers”) has sparked critical debate about the ethics of their product endorsements. While they can empower audiences with financial knowledge, promoting products raises concerns about conflicts of interest, financial literacy disparities, and potential follower harm.The booming trend of financial influencers (“finfluencers”) has sparked critical debate about the ethics of their product endorsements. While they can empower audiences with financial knowledge, promoting products raises concerns about conflicts of interest, financial literacy disparities, and potential follower harm. Uninformed audiences, particularly younger or financially disadvantaged groups, are vulnerable to exploitation through simplified, potentially misleading content pushing risky investments. Predatory targeting and manipulative marketing further exacerbate this vulnerability. Building trust and mitigating misinformation requires transparent disclosure of sponsorships and conflicts of interest. Additionally, accessible financial literacy education empowers audiences to make informed decisions beyond influencer recommendations. Responsible targeting aligned with individual circumstances and risk tolerance is crucial. Finally, presenting a balanced perspective on investment outcomes, including both successes and failures, fosters authenticity and encourages responsible decision-making. Regulations are evolving to address disclosure and liability, but self-regulation and ethical responsibility remain fundamental. By prioritizing audience well-being and upholding ethical standards, finfluencers can contribute to a responsible online financial environment. Harnessing their influence for positive change empowers individuals to make informed financial decisions and cultivate a culture of responsible investing in the digital age.
Impact of Financial Technology on Traditional Banking
Authors: Davey Harshini A
Published: October 2024

The study’s goal is to quantify how financial technology has affected the banking sector. The influence of financial technology, or fintech, on traditional banking has been nothing short of revolutionary. Fintech companies and technologies have caused a disruption in the banking industry by offering alternative ways for individuals and businesses to get financial services. One of the most noticeable outcomes is an increase in the customer experience. User-friendly interfaces, quicker account creation processes, and round-the-clock access to financial services through computers and smartphones have all been made possible by fintech companies. As a result, in order to satisfy customer expectations, traditional banks have been forced to update their digital systems and services. The term “financial technology,” or “Fintech,” refers to new technology that aims to enhance and automate the provision of financial services. Fundamentally, Fintech uses specialized software and algorithms that are employed on computers and, increasingly, smartphones to assist organizations, company owners, and individuals in better managing their financial operations, procedures, and lifestyles. The study’s goal is to examine how Fintech is affecting the banking sector.
India: Ability, Knowledge, and Application of Digital Banking to Achieve Financial Inclusion
Authors: TNS Anusha
Published: October 2024

The analysis of digital banking in India and its effects on financial inclusion will be aided by this article. According to the hypothesis, there isn’t a meaningful connection between financial inclusion and digital banking. However, information about online banking services in India and the pace at which banking services are used is what provides proof of the expansion of financial inclusion during the last eight years through the use of digital banking systems. Secondary sources, such as the Reserve Bank of India website and global bank data, provided the study’s data.
Analyzing the Relationship between Employee Motivation and Job Satisfaction
Authors: K Vyas Sharma , R Vigneshwar
Published: October 2024

Employee motivation and job satisfaction are integral components of organizational success and employee well-being. This paper aims to analyse the complex relationship between these two constructs and explore their implications for organizational management. Motivated employees are more likely to exhibit higher levels of job satisfaction, and vice versa, creating a symbiotic relationship that influences organizational performance. Factors such as intrinsic and extrinsic motivators, organizational culture, leadership style, and individual differences play significant roles in shaping employee motivation and job satisfaction levels. By understanding and leveraging this relationship effectively, organizations can create a positive work environment that enhances employee engagement, productivity, and overall organizational success. This paper provides insights into strategies for fostering employee motivation and job satisfaction and emphasizes the importance of continuous improvement and personalized approaches to meet the diverse needs of employees. Ultimately, investing in employee motivation and job satisfaction is essential for creating a sustainable competitive advantage in today’s dynamic business landscape.
The Influence of Augmented Reality on Customer Engagement in the Fashion Industry
Authors: J Rahul Prakash
Published: October 2024

This study investigates how the Augmented Reality (AR) is changing consumer interaction in the Fashion industry. The report highlights the gap in visualization and its effect on decision-making and return rates, as well as the issues the industry faces in consumer interaction as a result of restrictions in conventional approaches. An extensive examination of user experiences, engagement metrics, and customer perceptions are all included in the scope. The purpose of the research is to give stakeholders in the Fashion industry useful information for implementing augmented reality technology and improving the entire customer experience.
Human Resources in Changing Environment
Authors: Sriraman Snehaa
Published: October 2024

Globalization, heightened competition, and increased information flow, alongside rising customer awareness, have driven significant changes in human resource management (HRM). This study aims to evaluate HR’s role in facilitating organizational change, exploring the interplay between change management and HR practices. The research seeks to propose a framework highlighting this interrelationship by identifying the functions and roles of HR and examining their interconnectedness. Data for this study is collected through semi-structured interviews to achieve these objectives. Human Resource Management in service and government organizations faces immense pressure to adapt to these changes. Change is an unavoidable aspect of modern business, necessitating a corresponding evolution in HRM practices. The role of HRM has transformed to meet environmental shifts, demanding a proactive approach to managing change within organizations. This study underscores the necessity of HR’s involvement in change processes, emphasizing the strategic integration of HR functions to support organizational transformation. Through semi-structured interviews, the study captures diverse perspectives on how HR roles and practices have adapted to meet the challenges posed by a dynamic business environment. The findings reveal that HR’s responsibilities extend beyond traditional functions, encompassing strategic participation in guiding organizational change. By fostering a deeper understanding of the symbiotic relationship between change management and HR practices, this research provides valuable insights for organizations seeking to navigate the complexities of modern business landscapes. In summary, this study highlights the evolving role of HR in driving organizational change, proposing a framework that elucidates the interconnection between HR functions and change management.
Evaluating the Role of Artificial Intelligence in Investment Decision-Making within the Realm of Cryptocurrency Trading
Authors: R Dilli Ganesh
Published: October 2024

The Dance of Machines and Markets: Can AI Lead the Crypto Waltz? Cryptocurrency markets, with their inherent volatility and vast data streams, present a captivating arena for the interplay of human ingenuity and artificial intelligence (AI). This research investigates the potential of AI to transform investment decision-making within this dynamic landscape. We explore how AI algorithms, adept at pattern recognition and complex data analysis, can be leveraged to predict price movements, optimize portfolio allocation, and navigate the emotional pitfalls often faced by human traders. However, the dance between AI and the crypto markets is not without its challenges. The opacity of certain AI models and the ever-evolving nature of the cryptocurrency ecosystem necessitate a critical evaluation of its limitations. This research aims to provide a balanced perspective, unveiling the potential of AI to guide investment decisions while acknowledging the inherent risks and complexities that lie ahead.
A Study on Public’s Preference on Digital Payments and UPI Apps
Authors: S Kiran
Published: October 2024

The UPI system allows users to transfer finances between bank accounts incontinently, without the need for traditional payment styles like cash or checks. The ease of use and convenience of UPI apps have made them popular among consumers, and they’ve snappily come a favoured system of payment. still, with multiple UPI apps available in the request, consumers are faced with the challenge of choosing the stylish app that suits their requirements. also, enterprises similar as security, specialized glitches, and payment failures can affect the public’s preference for digital payments and UPI apps. Therefore, the purpose of this research project is to examine public preferences for UPI apps and digital payments, as well as the factors influencing these preferences. The study will also look at the many UPI apps that are out now, their areas of expertise, and the benefits of utilising UPI apps for online payments. This study aims to gather important information for businesses and policymakers by providing a thorough understanding of the public’s preference for digital payments and UPI apps.
Impact of Cyber-Attacks on Banking Institutions in India: A Study of Safety Mechanisms and Preventive Measures
Authors: Mundhra Adarsh
Published: October 2024

This study intends to investigate the disastrous effects of cybercrime on financial institutions, as well as the creation of a strong cybersecurity mechanism and attempts to mitigate its effects. Banks are its direct target as of late. Many banks in India are frequently the target of widespread malware attacks, which not only expose private and sensitive data but also result in significant financial losses. This study’s goals are to determine which company sectors are more vulnerable to cyberattacks and to guarantee that cyber security protocols are developed and customized. The report includes case study examination of numerous cyberthreats and crimes that have previously resulted in significant financial loss, as well as secondary data analysis from a variety of online resources, including government websites, journals, and research papers. This essay will offer cyber regime insights that will be advantageous to financial institutions, banks, and society at general.
Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture
Authors: D Santhiya
Published: October 2024

The goal of the current study was to determine whether customers’ internal emotions—in this case, compulsive buying due to their primarily materialistic and status-oriented ideals—have an impact on their post-purchase regret. Post-purchase regret can also result from impulsive purchases made from outside sources, like bank card payments at retail establishments and sales promotions. Verifying Factor analysis (CFA) was employed in the research to evaluate the validity and reliability of the instruments. After applying structural equation modelling (SEM), we found that materialism had significant effects; zeal drove achievement, and possessions were viewed as the primary means of achieving pleasure and acquisition. Compulsive shopping had a significant impact on regret following a purchase. This shows that the internal factors that lead to post-invest regret in customers include compulsive behaviours associated with materialism and prestige consuming.
Examining the Impact of Technological Advancements on HR Practices and Organizational Performance
Authors: M Vishnu Priya
Published: October 2024

The dynamic landscape of technology compels organizations to re-evaluate Human Resource (HR) practices for optimal performance. This paper investigates how advancements like AI and HR analytics reshape core HR functions – recruitment, training, performance management, and employee engagement. We analyze how these transformations can lead to increased efficiency, a more skilled workforce, and a more engaged employee base. Furthermore, the paper explores how data-driven insights from HR technologies can be harnessed to optimize HR strategies for superior organizational performance. We acknowledge potential challenges of technological adoption, such as employee resistance and the need for upskilling. Finally, recommendations are proposed to effectively integrate technology into HR practices, maximizing the positive impact on employee well-being and overall organizational success.
Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions
Authors: Vijaya Deepika DE , Pranev SS
Published: October 2024

Influencer marketing has emerged as a dominant force in contemporary advertising strategies, leveraging the power of social media personalities to influence consumer behaviour. This research investigates the effectiveness of influencers in shaping consumer purchase decisions across various industries. By analysing consumer responses and purchase patterns, this study aims to provide insights into the impact of influencer marketing on modern consumer behaviour. The methodology involves a comprehensive analysis of quantitative data obtained through surveys. Key performance indicators such as reach, engagement, and conversion rates was examined to assess the effectiveness of influencer marketing campaigns in driving consumer purchase decisions. And, qualitative data was collected to understand the underlying factors influencing consumer perceptions and attitudes towards influencer-generated content. The research was planned to focus on several key industries including fashion, beauty, lifestyle, and technology to capture diverse consumer preferences and behaviours. Through comparative analysis, the study aimed to identify the most effective strategies employed by influencers to engage audiences and drive purchase intent. Furthermore, the research tried to explore the role of authenticity, credibility, and relatability of influencers in influencing consumer trust and loyalty. This research with a sample size carrying 120 respondents under convenience sampling type, seeks to contribute to the existing body of knowledge on influencer marketing effectiveness, providing valuable insights for marketers, brands, and influencers alike to optimize their strategies and maximize their impact on consumer purchase decisions in the digital age.
Workplace Culture: Creating A Positive and Inclusive Environment
Authors: Arvind D , S Banu Priya
Published: October 2024

The purpose of this paper is to provide an overview of how companies approach diversity training in the workplace and effectiveness for fostering an inclusive workplace environment. Research indicates that resistance may accompany diversity training programs which may in turn undermine efforts to create inclusive workplace environments. By defining inclusion and differentiating between diversity and inclusion, we argue for a contemporary approach to developing diversity training in the workplace for creating an inclusive environment. Using theoretical frameworks for workplace training and development, organizational culture, and research related to diversity training programs, this paper presents a conceptual model for creating an inclusive workplace environment. This model indicates a reciprocal relationship between diversity training and an inclusive workplace culture that includes four dimensions of organizational culture: adaptability, involvement, mission, and consistency
Study on Market Research on New Product Development
Authors: G Karthick
Published: October 2024

he article underscores the pivotal role of market research in product development, cautioning against the risks associated with inadequate methodologies. It identifies five core research challenges within the New Product Development (NPD) stages and proposes a systematic framework to address them. Validated through focus groups with specialists, this approach aims to provide tailored solutions to each problem, thereby enhancing decision-making in innovation processes. While offering valuable guidance for managers, the study acknowledges potential limitations in generalizability due to its specific research approach, urging further validation in subsequent studies to strengthen the framework’s applicability across diverse contexts.
The Impact of Video Marketing on Audience Engagement
Authors: H SanjaiKumar
Published: October 2024

In today’s digital landscape, video marketing has become as a strong tool for businesses to establish relationship with their target audiences. This study delves into the dynamic relationship between video marketing and audience engagement, aiming to provide insights into its effectiveness and underlying mechanisms. Through a comprehensive analysis, we measure the impact of video marketing campaigns on various audience engagement metrics, such as views, likes, comments, and shares, to gauge their effectiveness in capturing audience attention and fostering interaction.Furthermore, this research endeavours to identify the key factors within video content that drive higher levels of audience engagement. By dissecting elements such as storytelling techniques, visual appeal, length, and tone, we aim to uncover the nuances that contribute to a compelling viewing experience, prompting audiences to actively engage with the content. Understanding these factors is crucial for marketers seeking to create more impactful and resonant video campaigns.Ultimately, this research aims to contribute to the evolving landscape of video marketing by offering evidence-based insights into its impact on audience engagement. By understanding the intricate dynamics between video content and audience interaction, marketers can refine their strategies, create more compelling content, and forge deeper connections with their target audiences in an increasingly competitive digital environment.
Impact of Hybrid Work Model on Productivity
Authors: F Lawrence Xavier , Porwal Akshit
Published: October 2024

The impact of a hybrid work model on productivity is a topic of growing interest in today’s workforce. Hybrid work models combine remote work with in-person office work, offering employees flexibility in where and how they work. Research suggests that hybrid work models can have both positive and negative effects on productivity. Factors such as communication, collaboration, work-life balance, and technology infrastructure play a crucial role in determining the overall impact on productivity. Organizations implementing hybrid work models should carefully consider these factors to optimize productivity and employee satisfaction. Organizations has become more hybrid enabling the workers to work partially from the office and partially from home. As remote work was found to have an impact on team collaboration, communication, productivity, and performance. The empirical findings indicate the hybrid work to impact job satisfaction, and collaboration and communication positively. While the performance was high, there was a low impact of hybrid work. The empirical findings imply that investments in the tools and resources are crucial for the job satisfaction. Furthermore, meetings that involve high participation in collaboration and communication should require physical presence. By allowing for continuous meetings regarding the well-being of workers, a sustainable work-life balance can potentially be achieved.
The Role of Sustainable Finance in Addressing Environmental, Social, And Governance (ESG) Issues
Authors: G Jaivignesh , Jambulingam Manimekalai
Published: October 2024

In the face of mounting environmental, social, and governance (ESG) challenges, sustainable finance has emerged as a transformative force, channelling capital towards sustainable practices and fostering a more resilient global economy. This paper delves into the difficult position of sustainable finance in addressing ESG issues, highlighting its multifaceted technique to mitigating environmental degradation, selling social well-being, and improving company governance. Sustainable finance integrates ESG considerations into investment decisions, risk management, and financial reporting, encompassing green finance and social finance. It drives the transition towards a low-carbon economy by directing investments towards renewable energy, energy efficiency, and sustainable infrastructure. Additionally, it promotes social inclusion by financing initiatives that enhance education, healthcare, and access to financial services for underserved communities. Moreover, sustainable finance strengthens corporate governance by encouraging transparent and accountable practices that benefit shareholders, employees, and society. The paper also examines sustainable finance’s impact on financial performance. While some suggest a trade-off between ESG considerations and financial returns, evidence shows sustainable investments can deliver comparable or superior risk-adjusted returns. This positive correlation is attributed to factors such as reduced operational costs, enhanced brand reputation, and improved risk management practices associated with ESG-compliant companies. In conclusion, sustainable finance is a powerful tool for addressing ESG challenges and driving a transition towards a more sustainable and equitable world. By integrating ESG considerations into financial decision-making, sustainable finance catalyses positive change for a resilient and prosperous future.
Impact of Training & Development on the Employee Performance with Respect to Automotive Industry
Authors: S Bhargavi
Published: October 2024

There is a positive co-relationship between employee training and development with the performance of employees and employee productivity. This is demonstrated in major industries that a connection between the development of human capital and performance of organizations is positively correlated. Here the author wants to establish a correlation between the same through the secondary articles in an automotive industry. This paper describes the emphasis on human capital in organizations and the view that market value depends less on tangible resources, but rather on intangible ones, particularly human resources even in the automobile industries. The organization also has to leverage the skills and capabilities of its employees by encouraging individual and organizational learning and creating a supportive environment, in which knowledge can be created, shared and applied. This review article is shedding the light on the role of effectivity of T&D programs being conducted at the automobile companies. This sector is majorly a sales innovation based industry where the sales volume can be created, developed, sustained and innovated by various sales techniques adopted by employees. Thus there is an immense need of structural T&D program designed specially for the sales activities at automotive industry. As training levels have the potential to develop service level at the industry, the over all cost benefit of such programs are observed. This article has covered the debate between the Cost spent and Return on Investment of such programs in automobile sector via consideration of Total Quality Management and Continual Quality Development programs.
Ethnocentric Tendencies of Indian Consumers
Authors: S Kishore
Published: October 2024

This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over foreign alternatives, significantly influence purchasing decisions across various product categories. Factors such as cultural identity, nationalism, and perceived product quality contribute to the manifestation of ethnocentric tendencies among Indian consumers. Additionally, demographic variables such as age, education, and income level exhibit varying degrees of influence on the extent of ethnocentrism observed. Understanding these ethnocentric tendencies is crucial for marketers and policymakers to develop effective marketing strategies and promote domestic products in the Indian market.
The Impact of Government Schemes and Fintech in Financial Inclusion
Authors: AS Ann Jennifer
Published: October 2024

Access to and use of formal financial services by individuals and enterprises is known as financial inclusion, and it has grown to be a crucial issue in many nations. Various measures have been implemented by governments and financial entities. Programs aimed at improving financial inclusion, especially for the underprivileged and unbanked population. The use of technology to deliver financial services, or fintech, has also come to light as a possible way to improve financial inclusion. The study’s objectives are to determine whether these government programs and fintech are beneficial in promoting financial inclusion, to pinpoint the elements that make them successful or unsuccessful, and to make policy recommendations to maximize their influence. This subject is pertinent given the state of the world economy today, where digital financial services are more crucial than ever—particularly in the wake of the COVID-19 pandemic. The study’s emphasis on the technological components of banking is particularly noteworthy since it is commonly known that FinTech and technology play a major role in advancing financial inclusion. In developing nations with high rates of mobile phone use, mobile banking has become an increasingly potent instrument for promoting financial inclusion. People who reside in distant places without access to physical bank offices will find mobile banking extremely useful as it enables them to access banking services via their phones. Additionally, mobile banking makes it possible for users to do transactions swiftly and efficiently without having to travel far
Detecting Deep Fake Voice using Machine Learning
Authors: Bhaskaran N.A , Srinadh M , Dhamodhar K , Mani Maran R
Published: October 2024

With the rapid advancement of deep learning techniques, the creation of synthetic media, particularly deep fake voices, has become increasingly sophisticated and accessible. This poses significant challenges in maintaining trust and authenticity in audio-based content. In response, this project proposes a machine learning-based approach to detect deep fake voices. The project begins by curating a diverse dataset consisting of genuine and deep fake voice samples, covering various demographics, accents, and emotional expressions. Pre-processing techniques are applied to clean and standardize the audio data, followed by feature extraction to capture relevant characteristics of the voice signals. For model development, a Convolutional Neural Network (CNN) architecture augmented with recurrent layers is employed, leveraging its ability to learn spatial and temporal features from the spectrogram representations of the audio. The model is trained on the prepared dataset using categorical cross-entropy loss and optimized through backpropagation.Evaluation of the trained model is conducted on a separate test set, measuring performance metrics such as accuracy, precision, recall, and F1-score. Post- processing methods, including thresholding and smoothing, are applied to refine the model’s predictions and enhance robustness. The proposed approach offers a promising framework for detecting deep fake voices in audio content, contributing to the ongoing efforts to combat the spread of misinformation and preserve the integrity of digital media. However, ongoing research and collaboration across disciplines are essential to address emerging challenges and ensure the responsible deployment of deep fake detection technologies.
Exploration of Anticancer Activity of Portieria Hornemanni Against Lung Cancer Cellline (A549)
Authors: Abirami RM
Published: October 2024

Cancer remains a major global health issue for which there are now no entirely viable treatments. As a result, natural product-based alternative therapies have been suggested. Studies have demonstrated the biological activity of seaweed, particularly its anticancer properties. The review’s main subject is lung cancer. It also lists some substances that have been taken out of a variety of seaweeds and demonstrated to either completely prevent cancer or significantly delay its spread. The main objectives of the study are to find the cytotoxicity effect of Porteria hornimanni in human lung cancer cell line A549 adopting MTT assay and utilizing fluorescent labelling techniques to detect morphological changes in the cells following P. hornimanni therapy.The present study indicates that P. hornemanni’s ethanolic extract exhibits anti-cancer properties in the lung cancer cell line A549.This study shows how cancer cells can employ their anticancer properties. Additional research is necessary to identify the specific chemical in P. hornemanni that has cytotoxic effects on cancer.
Protective Role of Evolvulus Alsinoides Linn. on Chemical Induced Prostatitis in Male Albino Rats
Authors: Gomathirajashyamala L , Ramya R , Rameshthangam P
Published: October 2024

“Evolvulus alsinoides Linn. (Vishnu Kiranti) plant is widely used as antibacterial and anthelmintic, anti-stress and anti-amnesic and a good memory tonic”.The present this study aimed to investigate the protective role of Evolvulus alsinoides L.on the inflammatory effects of AlCl3 induced prostatitis in rat model.Prostatitis was induced in male Wistar rats (n=24) treated with AlCl3 for 12 weeks. Following prostatitis induction, the rats were randomly assigned to one of four treatment groups: normal control (NC-group), prostatitis (AlCl3-group), Evolvulusalsinoides methanolic extract (EAME group), and AlCl3+EAME group. The animals were giventheir routinediets throughout the study period. The parameters including Reproductive hormones, inflammatory markers and Prostate Specific Antigen (PSA), were evaluated.The histopathological changes in the prostate were also studied. The results showed that there was a significant (p<0.05) reduction in PSA levels and a significant (p<0.05) increase in reproductive hormones, including LH, FSH, Progesterone, Testosterone, and Estradiol levels, in groups fed with EAME. The study concluded that the EAMEhad aneffective anti-inflammatory property, and histological examinations revealed a significant improvement in the prostatic histoarchitecture of groups fed EAME. Our research findings suggest that EAME is beneficial in the prevention and treatment of nonbacterial prostatitis.
PERAN DINAS PERHUBUNGAN DALAM MENERTIBKAN PARKIR LIAR YANG ADA DI KABUPATEN GRESIK
Authors: Radya Kenya Nayaka , Wardana Dodi Jaya
Published: October 2024

Permasalahan parkir di daerah perkotaan besar, seperti Kabupaten Gresik, menjadi semakin kompleks karena meningkatnya jumlah kendaraan bermotor dan kebutuhan mobilitas masyarakat. Penyimpangan dalam perparkiran, khususnya kegiatan parkir liar yang dilakukan tanpa izin resmi, berdampak buruk pada lalu lintas, kenyamanan masyarakat, dan pendapatan asli daerah. Studi ini berusaha untuk mengkaji dampak dari kegiatan parkir liar di Kabupaten Gresik dan upaya-upaya yang telah dilakukan oleh Dinas Perhubungan untuk mengatasi masalah ini. Sesuai dengan Peraturan Daerah (Perda) Kabupaten Gresik Nomor 03 Tahun 2020 dan Peraturan Bupati (Perbup) Nomor 14 Tahun 2023, Dinas Perhubungan telah menerapkan sanksi administratif untuk mengurangi praktik parkir liar. Penelitian ini menggunakan metodologi hukum normatif dengan pendekatan konseptual dan perundang-undangan. Data bersumber dari dokumen hukum, tesis, artikel ilmiah, dan bahan terkait lainnya. Hasil penelitian menunjukkan bahwa meskipun telah ada peraturan perundang-undangan, penegakan dan pengawasan terhadap praktik parkir liar masih menemui beberapa kendala, seperti kurangnya pengawasan dan terbatasnya pengetahuan masyarakat. Tindakan yang diberlakukan, termasuk denda dan penyitaan kendaraan, dimaksudkan untuk menjaga ketertiban. Meskipun demikian, efektivitasnya masih perlu ditingkatkan melalui peningkatan sosialisasi dan koordinasi dengan para pemangku kepentingan terkait. Penerapan denda ini diharapkan dapat meningkatkan kesadaran masyarakat akan pentingnya mematuhi larangan parkir, sehingga dapat menciptakan lingkungan transportasi yang lebih teratur dan aman. Studi ini mengadvokasi peningkatan pengawasan dan pendidikan masyarakat yang lebih intensif untuk mengurangi dampak buruk dari praktik parkir yang melanggar hukum dan meningkatkan kualitas hidup di Kabupaten Gresik. Langkah-langkah ini diharapkan dapat membangun kerangka kerja yang kuat untuk meningkatkan manajemen parkir di masa mendatang.
Human-Centric eXplainable AI in Education
Authors: Maity Subhankar , Deroy Aniket
Published: October 2024

As artificial intelligence (AI) becomes more integrated into educational environments, how can we ensure that these systems are both understandable and trustworthy? The growing demand for explainability in AI systems is a critical area of focus. This paper explores Human-Centric eXplainable AI (HCXAI) in the educational landscape, emphasizing its role in enhancing learning outcomes, fostering trust among users, and ensuring transparency in AI-driven tools, particularly through the innovative use of large language models (LLMs). What challenges arise in the implementation of explainable AI in educational contexts? This paper analyzes these challenges, addressing the complexities of AI models and the diverse needs of users. It outlines comprehensive frameworks for developing HCXAI systems that prioritize user understanding and engagement, ensuring that educators and students can effectively interact with these technologies. Furthermore, what steps can educators, developers, and policymakers take to create more effective, inclusive, and ethically responsible AI solutions in education? The paper provides targeted recommendations to address this question, highlighting the necessity of prioritizing explainability. By doing so, how can we leverage AI’s transformative potential to foster equitable and engaging educational experiences that support diverse learners?
The Impact of Covid-19 on Stunting Cases in Indonesia: A Bayesian Spatial Modeling Approach
Authors: Ankaz As Sikib  , Aswi Aswi , Ruliana
Published: October 2024

The high number of COVID-19 cases has impacted various sectors. One of the notable consequences of the COVID-19 pandemic is its effect on food security and nutrition. Social restrictions implemented to curb the spread of the virus have resulted in worsening economic conditions, limited access to healthcare facilities, difficulties in obtaining nutritious food, and school closures. Changes in the routines and activities of COVID-19 patients may contribute to an increase in the prevalence of stunting in Indonesia. While research has been conducted on the impact of COVID-19 on the rise of stunting cases in Indonesia, previous studies have typically focused on individual provinces and have not utilized the Bayesian Conditional Autoregressive (CAR) model. This study aims to investigate the relationship between COVID-19 and the increase in stunting cases across Indonesia. We analyze data on stunting cases in each Indonesian province and the number of COVID-19 patients between March 23, 2020, and December 31, 2021. To assess the relationship, we employ the Bayesian spatial CAR Leroux model with several Inverse-Gamma hyperpriors. We compare these models using various fit criteria. The results indicate that the Bayesian spatial CAR Leroux model with Inverse-Gamma hyperpriors (0.1;0.1) performs best, as it yields the smallest Deviance Information Criterion (DIC) and Watanabe-Akaike Information Criterion (WAIC) values. In conclusion, our analysis reveals a positive correlation between the number of COVID-19 cases and the increase in stunting cases in Indonesia. Approximately 50% of the regions in Indonesia face a high relative risk of stunting, with Nusa Tenggara Timur having the highest relative risk, followed by Kalimantan Barat and Sulawesi Barat