bluuebunny/crossref_metadata_2025 huggingface dataset:
The Grotesque Body in Pat Barkers Tobys Room
Authors: Yu Ruobin
Published: December 2023

In Pat Barkers 2012 novel Tobys Room, numerous portraits of grotesque bodies are foundfrom the pregnant mother and the deformed fetus, a dead mans shrunken penis on the dissection table, to the disfigured faces of the soldiers who fought in the First World Warthese grotesque images are closely related and logically intertwined in revealing the characters secret mindset and inner struggles, as well as foreshadowing their fate, arousing the readers a mixed feeling of sympathy and great horror. Relying mainly on Bakhtins and Clarks notions on the grotesque body, this study analyzes the implications of the grotesque body in Tobys Room, articulates the logical connections among them, and explores the authors intention of depicting the grotesque body in the novel. The study concludes that 1) Through the narratives of the grotesque body, Pat Barker weaves the characters tragedies into the dim landscape of British society; 2) Barker is calling for the establishment of a new social order by depicting the grotesque body in the novel.
Analysis of the Influences of Game Localization on Game Public Relations
Authors: Tang Hailun
Published: December 2023

The relationship between game localization and public relations (PR) is becoming increasingly crucial in the rapidly globalizing gaming industry. This article explores the complexities of how effective localization strategies can enhance PR campaigns, thereby influencing the reception of a game across various markets. Using illustrative case studies such as Genshin Impact and Pokmon GO, people highlight the successes resulting from accurate localization and the difficulties resulting from cultural missteps or misaligned PR efforts. In addition, the role of technological advances such as AI and machine learning in enhancing localization processes is investigated. Emerging markets, shifting player demographics, and nascent technological trends are discussed as key factors in the future dynamics of game localization and public relations. The article acknowledges inherent limitations and suggests potential avenues for future research, emphasizing the need for continuous evolution in strategy in order to navigate the complex global gaming landscape.
An Analysis of Metaphorical Symbols in The Da Vinci Code
Authors: Hao Weijia , Sun Siyue
Published: December 2023

When explaining the story background and process of the novel The Da Vinci Code, the author Dan Brown describes the knowledge of semiotics, religion, culture, art and many other aspects incisively and vividly, and there are also many signs in the text. In The Da Vinci Code, it is the story plot containing various metaphorical symbols that can make it more wonderful.Peirce, known as the father of semiotics, was a famous semiotician who devoted his life to the theoretical research of semiotics and the application of semiotics in related categories. His three-part method of signs created a new perspective of semiotics research, made great contributions to the in-depth development of semiotics, and also provided a reference value for the theoretical framework of religious semiotics research.Using Peirces sign tripartite method, we can divide the signs involved in Dan Browns Da Vinci Code into three metaphorical symbols: star metaphorical symbol, flower metaphorical symbol and holy Grail metaphorical symbol. Through the analysis of the commonality and individuality of these signs, we can get the interpretation of the interlocking sign network in The Da Vinci Code, and finally summarize the role of these signs in the construction of the theme.
Optimizing User Experience: AI- Generated Copywriting and Media Integration with ChatGPT on Xiaohongshu
Authors: Song Fangtong
Published: December 2023

With the rapid advancement of artificial intelligence, ChatGPT has established itself as a pivotal landmark in Artificial Intelligence Generated Content (AIGC). Recently, an intriguing phenomenon has surfaced in the Xiaohongshu, where bloggers have harnessed the potential of ChatGPT to craft copywriting for their blogs. To their amazement, these AI-generated textual pieces have garnered substantial appreciation regarding likes and attention. This prompts an inquiry into whether the infusion of AI-generated copywriting has initiated an impact on the conventional manual copywriting market and whether it has contributed significantly to the promotion of media integration. This study adopts the user experience as its foundational premise based on this consideration. Employing a qualitative research methodology through in-depth interviews, it endeavors to dissect and evaluate whether the deployment of AI-generated copywriting on the Xiaohongshu platform has ushered in favorable repercussions for media integration. Furthermore, this exploration aims to provide more profound insights into the future development of media.
Western Characters in Eileen Chang's 1940s Novels
Authors: Wang Haoyi
Published: December 2023

The 1940s was the early stage of Eileen Changs creative career. During this period, she created many Western characters in her novels, especially seven works, namely Shame, Amah!, Cycle of Traps, When I was Young, Aloeswood Incense: The First Brazier, Aloeswood Incense: The Second Brazier,, Red Rose, White Rose, and The Creation of a Century. Adopting the theory of comparative literary figurativism and post-colonialism, this paper is based on these seven fictional texts involving Western characters and analyses them in terms of writing tendency, generative mechanism and double entailment. The study reveals that the Western characters in Eileen Changs novels show the characteristics of de-familiarisation and decolonisation in terms of writing tendency and are generated under the influence of Eileen Changs personal experience and collective imagination, of which the personal experience includes the living environment and reading experience. These exotic images have the double connotation of speaking of self and other, which can reflect the homogeneity of self and other and the dissimilarity with some post-colonial characteristics.
The Dilemma of Shaping Female Roles in Chinese Films: A Case Study of the Film Lost in the Stars
Authors: Gao Yuchen
Published: December 2023

The female roles in Chinese films face the dilemma of stereotyping in a patriarchal society. As a way of cultural dissemination, the image expression of female roles will become an important form of expressing female voices. Therefore, breaking through the dilemma of female role shaping is particularly important. Through text analysis, this study analyzes the three female roles in the film Lost in the Stars and explores the reasons for the difficulties in shaping female roles from the directors, audiences and industries. The portrayal of female roles by directors with patriarchal ideology makes them become the individual who is stared at. The excessive expectation of female roles by female audiences has led female roles to move from one extreme to another. The inherent entertainment nature of movies renders female characters a significant subject of discourse. The scarcity of female participants within the film sector results in diminishing womens expression and their relegation to silence. The convergence of these intricate elements culminates in the quandary of molding female roles within Chinese cinema.
Emily Dickinsons Nature Poems: Expression of Anti-anthropocentrism
Authors: Zhou Kejun
Published: December 2023

Recently, people gradually tend to treat nature with an arrogant attitude due to their increasing self-centeredness. But in the nineteenth century, Emily Dickinson has a passionate, abject love for nature and is committed to encapsulating it in her poetry. This article explores her way of treating nature from the perspective of anti-anthropocentrism and tries to find inspiration for humans on how to deal with their relationship with nature. On the one hand, it is essential for humans to appreciate the beauty of nature by observing and feeling it. If one looks closely at some creatures in nature like caterpillars and immerses oneself in nature as Dickinson did, one too can achieve pure joy. On the other hand, too much interference can destroy beauty when science turns everything into precise data. And given the Transcendental thoughts and natural facts, inherent rules of nature determine that inherent rules can not and should not be changed. Dickinsons love and respect for nature are worthy of human reflection.
The Dynamics Between East and West in Meijis Japan: Hishida Shuns, Morotai, and Nihonga Paintings
Authors: Huang Peishan
Published: December 2023

The phenomenon of globalization has led to a growing interconnectedness across nations and regions, giving rise to extensive cross-cultural exchanges, establishment of commercial alliances, and significant societal transformations. This paper examines the embedded dynamics between the West and the East by analyzing three paintings of Hishida Shuns, the Morotai technique he developed, and the Nihonga movement in the Meiji Period, which opposed the dominance of Western paintings by insisting on traditional Japanese paintings and art styles. This research has identified three Nihonga paintings that Shuns created in the three stages of his career and a text he wrote near the end of his life (during the final phase of the Nihonga movement), which explains the development of the Morotai technique and discusses the progression of the Nihonga movement in the Meiji period. In the discussion, the paper compares the West and East with respect to five aspects: the embedded Western bias in the Nihonga movement, the comparison between Nihonga and Yoga, the Western perception of the Morotai technique and the Western Gaze on the East, the shift in Japans national identity, and the localization of the globalized West in domestic Japanese society. The paper concludes that the success of the Nihonga movement and of Morotai-style paintings show that domestic Eastern culture actively sought to maintain its position under the pressure of Western influx by integrating Western ideas and Eastern techniques.
The Impact and Concerns of AI Drawing: Exploring the Emergence and Development of Artificial Intelligence-Generated Artworks
Authors: Zhao Mingliang
Published: December 2023

With the rapid development of AI technology, ChatGPT, an artificial intelligence chat robot released by OpenAI on November 30, 2022, exploded on the Internet. After ChatGPT exploded on the Internet, AI painting gradually came into peoples sight. At the same time, the debate about AI painting has also become a hot topic of daily discussion. By researching and summarizing the literature on the Internet and analyzing the concepts related to AI painting, this paper will focus on the drawing principle of AI painting and the pros and cons of AI painting as the main research questions, and then the impact on the emergence and development of AI painting have a discussion. While allowing more readers to understand the duality of the impact of AI painting, it also emphasizes that artificial intelligence lacks the emotional depth of art created by humans. This paper proposes that artificial intelligence can enhance the potential of human creativity, but the quality and creative context of the main works come from the infinite possibilities of human artists. The future prospects of AI-generated art are expected to be complex and evolving, but subject to constant examination.
Social Media for Journalism and Civic Political Participation
Authors: Wang Haishan
Published: December 2023

Social media kept developing these years, which has a significant impact on every part of society. Especially, this change happened in the field of news communication that has triggered many scholars to explore. They gradually find that the real reason for influencing the political participation of citizens is not the social media itself, but peoples behavior of using social media, such as access to news information. In order to explore the impact mechanism, this paper does a regression analysis of the factors that influence the civic political participation, specially analyzing online and offline political participation. In addition, the influence of education levels on political participation is also further analyzed.
Analysis of the Existential View of Freedom in Camus' The Stranger
Authors: Liu Yuqi
Published: December 2023

Camus The Stranger is a classic literary work that portrays an existentialist view of freedom. The protagonist of this book is not bound by social and moral constraints. He views the world and his own existence with a detached attitude. The theme of this paper is to study the connotation of existential freedom in The Stranger and its expression in literary works. The text interpretation method is adopted to conduct a deep analysis of the behavior, language, and thoughts of the protagonist in the novel. At the same time, it also referred to the theory of existentialism to further elaborate on the connotation of existential freedom. Through analysis, this paper concludes that the existentialist view of freedom in The Stranger is reflected in the protagonists independent and free understanding of the self and the objective world. This view of freedom contrasts sharply with traditional morality and values, showcasing a detached attitude towards life.
How Translations of Ancient Texts Enables or Prevents Understanding: A Case Study of Translations of Daodejing
Authors: Liang Kaiwen
Published: December 2023

Given that the vast majority of readers cannot read an ancient text in its original language, translations may be their only source of understanding the meanings of the texts. While letting readers steal glances at the beauty of ancient knowledge, sometimes translations in fact prevent readers from interpreting the text correctly. This paper discusses a case of three different translations of Daodejing in detail. Based on a theoretical framework of the correct or proper interpretation of the text, the translations are evaluated accordingly. Two conclusions are drawn from a detailed etymological study that give rise to the best translation of the three. Firstly, interpreting the text in its original cultural context automatically prefers some modern interpretations over the others. Secondly, the problem is not limited to Daodejing. Many similar situations have been documented, and a potential systematic solution has recently been found.
Gender Inversion Phenomenon in the Internet and Social Media
Authors: Chen Jinyi
Published: December 2023

From the past to 2023, an interesting phenomenon has emerged where some users on social media platforms set their gender to the opposite of their actual gender. The development of society, job pressures, gender conflicts, and other factors have contributed to the various reasons behind gender inversion. This paper aims to investigate the reasons behind this phenomenon and explore the reflection of this social issue of gender inversion in social media software, as well as its manifestations in work demands and gender discrimination. This paper conducts a questionnaire survey to investigate the characteristics of individuals who have engaged in gender reversal behavior. The survey included questions about their age, education level, and frequency of internet use, among other factors. In addition, the survey also examined the reasons behind the gender reversal behavior in this group. The results showed that privacy protection, unfair treatment, and work requirements were three significant reasons. Furthermore, this study will provide strategies for internet platforms to improve user privacy issues.
Public Opinion Misconduct and Online Gender Violence: Exploring Chinas Social Media Crisis Beneath the Surface
Authors: Huang Yawen , Qin Yanxi , Wang Yixuan
Published: December 2023

Due to the rapid advancement of Internet technology, cyber violence has grown to be a massive issue driven primarily by public opinion and social events. In order to investigate the potential crisis of Chinese social media below the surface of public opinion governance, this paper focuses on several archetypal examples in which women are the subject and public opinion is out of focus, leading to ethical misconduct in public opinion. This paper used three research techniques to gather information from Chinese social media users about a specific theme: a questionnaire survey, real-time hotspot data collecting, and case comparison analysis. This paper successfully obtains a large number of data points and analyzes them. Combine this with the change in the interaction mode between the media and Internet users in the Internet+ era in recent years and the trend from one-way communication to two-way interaction, and this paper discusses the changes in the media environment and the new problems caused by them and further analyzes the practical data. Finally, it explores the problem that Chinas social media has been neglected in responding to online violence events: the traffic bias of the content reported by social media platforms has harmed netizens legal consciousness in terms of online violence, and the victims do not understand the means of safeguarding their rights according to law, while the perpetrators do not know the consequences of online violence, which makes online violence events emerge endlessly.
Portraits of the Most Severely Affected Population in Online Violence
Authors: Gao Long , Ma Yangyue
Published: December 2023

In todays new high-tech era, the phenomenon of cyberviolence, with the proliferation of social media in most peoples lives, has attracted global attention to cyberviolence and its victims. More and more research evidence shows that victims vulnerable to cyber violence share many similar characteristics. So, this paper aims to conduct a scientific study to find out the specific portrait of the vulnerable victim group. This paper collects data from network questionnaires, frequency analysis, validity analysis, reliability analysis, and chi-square test. A total of 437 random Chinese netizens participated in this study; the results of the study show that the people who are vulnerable to network violence, basically in line with the portrait, the experimental results present: the susceptible boys are those who are Gentle and Kind, have a postgraduate education, are underage, and work in the service industry. The susceptible girls are radical, with a high school education or below, aged 10-19, primarily underage, and working as housewives. This paper can provide direction for cybersecurity practitioners to reduce the harm suffered by victims of cyberviolence.
Research on the Influence of Key Opinion Leaders on Consumers Purchase Intention in Third-Party Traffic
Authors: Li Qinyang
Published: December 2023

Brands can use third-party platform traffic to carry out marketing campaigns. One of the current marketing strategies with excellent promotional impact is the Key Opinion Leader Marketing Model on the Douyin platform. This paper aims to research the influence of Key Opinion Leaders on consumers purchase intention in third-party traffic. This paper examines the impact of the platforms KOL on consumers purchase intentions during this soft promotion using the database of the Douyin platform. Based on the Encoding-Decoding Theory, this paper refines the research direction into two questions: the first concerns the relationship between consumers purchase intention and KOL level, and the second addresses the connection between consumers purchase intention and consumers sense of identity and professionalism among KOLs. The results show that after the quantitative analysis of the research questions when choosing KOLs for promotion, brands should clarify the purpose of promotion and consider the characteristics of KOLs in different content directions.
The Role of Social Media in Intercultural Communication Competence: A Study of Chinese Students in Malaysia
Authors: Xiang Peixin
Published: December 2023

With globalization, higher education and society constantly demand students and people to have intercultural communication competence (ICC). More and more Chinese students are choosing to come to Malaysia for higher education. In recent years, teenagers have accessed information through social media. To have deep research on how social media can help the acculturation process. The Integrative Communication Theory of Cross-Cultural Adaptation will be used as the theoretical guide for this study. The qualitative and quantitative research will be combined through a mixed-methods sequential interpretive design. Semi-structured interviews are conducted by selecting appropriate samples from the questionnaire through purposive sampling. The final data will be analyzed through Grounded theory as a theoretical guide. The main challenges encountered by Chinese students in Malaysia centered on cultural differences in the classroom, assignments, and cuisine. Students with high ICC thought social media would broaden their views and give them access to resources and information about different cultures as they acclimate. Students with low ICC believed that social media facilitated mutual understanding in acculturation. All of them were willing to use social media to make friends but still focused on making deeper connections with Chinese students.
Understanding Collective Gaze in Social Media
Authors: Yu Jingjing
Published: December 2023

Based on the previous Panopticon theory, this paper proposes new perspectives to observe the gazing behaviors on social media, attempting to regard the onlookers as the gazers who watch and judge specific social issues in cyberspace. To explore the culture and behavioral characteristics of the gazers, this paper resorts to the Virtual Ethnography research method to construct a feasible interpretative model to understand and describe the definition of the collective gaze. This paper finds a dynamic relationship between the gazers and the gazees being gazed at, which can help figure out the mechanisms of the collective gaze, including the motivation of the gazing behaviors and the communication channels among the gazers. In addition, this paper finds that the impacts exerted by the collective gaze are quite complex after quantitative and qualitative analysis of the statistical data, images, and textual information obtained during the research. Overall, this paper provides a reasonable and understandable description of the new media landscape on social media brought by the collective gaze.
Edward Lears Bittersweet Attempt: Being Seen as a Person Alone in a Landscape The Dong with a Luminous Nose
Authors: Zheng Hanwen
Published: December 2023

Edward Lear left a rich and precious poetic legacy from the Victorian Age even though accompanied by illness, loneliness, and melancholy throughout his life. Before nearly one hundred years, scholars have pointed out how Lears subject differed from other nonsense verse writers, as well as the autobiographical elements of his poems. But this self-writing in the form of nonsense is never straightforward. It is often confusing whether Lears poems are meant to take people to the land of nonsense to wander or explore, hoping that people will feel the same pleasure and spiritual support in nonsense as he does himself, or whether he wants people to see him calling out for cares and hopes, to see his own desires, frustrations and sorrows. Based on The Dong with a Luminous Nose, this article examines and explains how the Dong is a symbol of Lears self. Lear projects his suffering from loneliness and unrequited love and his eccentric lifelong sense of exile into this poem; yet at the same time satisfies some of his desires, his quest for the aesthetic of sadness, his own idealism and his deeply hidden histrionic personality. This article fully integrates Lears biography, his status as a landscape painter and his creative talents brought about by his illnesses, and draws to the conclusion that this poem is Lears bittersweet attempt to be seen as a person alone in a landscape.
Italian Immigrants Culture in New York: A Comparative Study on The Godfather II and Mean Streets Through the Lens of Audiovisual Language
Authors: Lei Hao
Published: December 2023

This study explores the dynamics of cultural integration, assimilation, and identity formation of Italian immigrants in American films in the 20th century. It makes a comparative analysis of two iconic films, The Godfather II and Mean Streets, through the lens of audiovisual language. Drawing upon the semiotics theory, mirror theory, and root theory, this research aims to analyze the dynamic changes in culture, economy, and emotions experienced by Italian immigrants. The study is anchored in three key aspects. First, it focuses on the identity politics of Italian immigrants in the United States, with a spotlight on second-generation immigrants. Unlike the first generation, they retain a strong sense of separation from their Italian roots, exhibiting few traces of a transitional identity arc. The second aspect revolves around the directors reconstruction of national history in a global context and its connection to the Mafias influence on economic predicament. Lastly, by looking into the narrative symbols in these films, this research continuously explores the emotional dynamics in the process of cultural integration.
The Influence of Love View on Young People in Chinese Idol Dramas A Case Study of the Costume Idol Drama Lost You Forever
Authors: Zou Wanzhen
Published: December 2023

This paper presents a detailed investigation into the influence of love perspectives conveyed through Chinese costume idol dramas, with a specific focus on the popular series, Lost You Forever. Targeting a predominantly youthful audience, these dramas hold a significant role in shaping the views and values of young people regarding love and relationships. Using an extensive survey approach with 134 respondents, predominantly young females, this study delves into the demographic profiles of viewers, their motivations for engaging with Lost You Forever, and the subsequent impact on their perceptions of love and relationships. Results reveal that Lost You Forever effectively engages its target audience, with most viewers ardently following the series. Beyond entertainment, viewers seek relaxation and social bonding. Significantly, the drama influences respondents views on romance, increasing their emphasis on qualities such as personality, shared interests, trust, respect, and emotional connection when considering partners. This suggests a positive impact on relationship values. However, its vital to recognize the potential for unrealistic expectations, especially if viewers idealize certain character dynamics. Thus, encouraging media literacy and critical thinking regarding portrayals of love and relationships becomes crucial.
A Research on the Evolution of Gender Stereotypes of Women in American Films
Authors: Li Kexin
Published: December 2023

Since ancient times, women have lived under the shadow of patriarchal society, but with the development of the times and the germination of feminism, the social stereotypes of women have changed, this paper summarizes the four significant aspects of the change in the social stereotypes of women through the analysis of two American films. These include the transformation of the image of women being rescued, the transformation of the idea of the female competitor, the transformation of the image of being flattened into a sexual resource, and the transformation of the image of the submissive in a patriarchal society. In addition, the article also analyzes the reasons for the change of these four stereotypes of women, the advantages and disadvantages, as well as the countermeasures. In general, the change of the stereotypes of women in society is not only conducive to the long-term development of women but also conducive to the expected progress of women in the whole society. In addition to the social, economic, and cultural benefits of this change in stereotypes, there are also risks associated with the opportunities that arise, as well as the disputes between men and women that may arise as a result of this change. Therefore, we should adopt a positive attitude towards the development of feminism. Still, we should always maintain the ability to think objectively in order to cope with the risks of the change.
Generative Grammar in Thomas Kuhns Paradigm and Structure of Scientific Revolution
Authors: Hu Wenyuan
Published: December 2023

This research aims to justify that generative grammar, an approach of linguistic study started by Nome Chomsky, is a Kuhnian paradigm. By reviving previous academic writings, two methods, or two sets of components that were thought to be present in Kuhnian paradigms, were employed: the first set included symbolic generalization, model, value, and exemplar; the second set included methodological component, theoretical component, and empirical components. The research also discussed the scientific revolution between generative grammar and North American Descriptivists, which came before generative grammar, as well as the scientific revolution between generative grammar and construction grammar, which came after generative grammar. For the events of emerging of generative grammar and construction grammar, though one of them may even be referred to as a revolution, and both of them may also share some feathers of the Kuhnian scientific revolution, they both appear to have fallen short of fully completing the paradigm-replacement process. It was decided that the recent history of linguistics might not fit under Kuhns original framework of scientific revolution.
The Meaning and Usage of Marker Kai in the Ingressive Aspect of Xian Dialect
Authors: Qiao Hang
Published: December 2023

In the Xian dialect of China, the auxiliary word Kai() is often used after a verb or adjective, indicating the beginning of a certain behavior or a certain state, which is a Ingressive Aspect marker. The combination of Verb and Kai has two coexisting structures, which is Verb+ Kai + Object and Verb + Object + Kai. The usage of the two forms are similar but different, and is closely related to the Verb + Complement + Object and Verb + Object + Complement structures in the ancient Chinese. When adjectives are combined with and Kai, only qualitative adjectives can be used. The grammaticalization path of the aspect marker Kai was that it was first derived from the notional verb to the use of the complement, thereby developing into the marker of the Ingressive aspect.
Lee Chang-dong Poetry: Feminism from the Male Perspective
Authors: Li Xiaoxiao
Published: December 2023

With the development of the feminist movement and the concept of feminist cinema, feminist cinema has continued to develop. In recent years, feminist films have received widespread attention, but how to embody feminism from the male perspective in the male-dominated film industry has long been a hotly debated issue. This paper analyses the Korean realist director Lee Chang-dongs film Poetry, combines Foucaults theory of panoramic gaze, analyses the symbolic language in the film, and compares it with the works of other similar directors, aiming to discover the diversity of the presentation of feminist films through the analysis of the film and to explore how the male director can present feminism, to provide a reference meaning for the development of feminist films. It is found that the director presents feminism by symbolising the characters, reconstructing the gaze, and using religious symbols to sublimate the theme. In the film, poetry is also given various meanings to show womens awakening and social problems. The director integrates feminism into the social background through the construction of characters and social environment and shows social problems through womens sufferings.
The Image and Evolution of the Cinematic Body in Pre-modern, Modern and Post-modern Perspectives
Authors: Wang Dingyi
Published: December 2023

With the development of Western body studies, the film body has also been included as an important research category; feminism, power discipline, and the body of desire are all important horizons in film body studies. Contemporary body studies are interdisciplinary and multidisciplinary and have multiple narrative and symbolic functions in film writing. With the method of textual analysis, this paper takes the socio-cultural composition as an entry point to discuss the different images and functional evolutions of the film body in the pre-modern, modern and post-modern contexts, respectively. In pre-modern society, nature has not yet been demystified, and the cinematic body exists as an aesthetically oriented corporeal body; modern society has been stamped with rationality, order, and authority since the Enlightenment, and the cinematic body has become a symbolic body, a consumed and aphasic Other. The post-modern societys questioning of rationality, rebellion against modernity, and consciousness of de-anthropocentricity have led the cinematic body to carry, on the one hand, fear of the loss of subjectivity and, on the other hand, a fascination with the usurped gods of creation. According to Bazn, cinema is all about placing the body in space. The body is matter, and cinema is the restoration of material reality. Therefore, cinema is the body, and this article synchronises the cinematic bodys evolution with the bodys evolution from a new perspective of social process and gives a macroscopic interpretation of the evolving body.
The Role of Death in the Epic of Gilgamesh
Authors: Yu Shuqian
Published: December 2023

Humans fear of death and pursuit of eternal life have long been reflected in literary texts. As a representative of ancient Mesopotamian literature, the epic of Gilgamesh not only symbolizes the peak of Near Eastern epics, but also brings an ultimate proposition into literature for the first timeHow to resist the fear of death and how to achieve infinite immortality in a finite life. This paper consists of three parts. The first part is the introduction, which introduces the background and significance of the research. The second part is the text analysis, and the third part is the analysis of the philosophical significance of the image of death by combining the ancient religious view of Mesopotamia and the concept of modern people.
Research on the Reasons for the Widespread Popularity of MBTI Test among Chinese Undergraduate
Authors: Wang Ziyi
Published: December 2023

In the course of social communication, how to scientifically apply communication theory to obtain better communication effect is always a problem that the field of communication has to face. By interviewing Chinese college students, this study studied the reasons for the spread of MBTI personality test among college students, The interview questions include: first, how did you come into contact with MBTI; Second, how social media platforms contribute to your understanding of the MBTI; Third, if you do not test MBTI, will you feel uncomfortable when discussing MBTI with friends around you? What kind of discomfort will you feel? Finally, have your friends discussed MBTI on a large scale? And discussed the reasons for the wide spread of MBTI personality test in depth. This study concludes that opinion leaders in social relation play an important role in communication, that contemporary Chinese college students are suffering from serious social anxiety (that is, many students are unwilling to have communication barriers with their peers, etc.), that social media big data algorithms are recommended, and that social media exerts a subtle influence on interviewees. Through the study of its influence, the solution is obtained. In communication, we can use opinion leaders to a greater extent. In the study and life of Chinese college students, we can educate them on how to face social anxiety and how to properly use communication principles in normal social communication.
A Study on Japanese Healing Films from Visual, Sound, and Narrative Aspects
Authors: Zhu Tianshu
Published: December 2023

Nowadays, people are increasingly dependent on the media to meet their needs. Healing movie is a kind of film which aims to make the audiences emotions be positively affected and to feel satisfied. Previous studies on the birthplace of healing culture, Japan and Japanese healing films have found some formal and thematic characteristics of Japanese healing films. Based on the previous studies, this paper, after an observation and analysis of 50 Japanese healing films, looks at three aspects of filmmaking: visual design, sound design, and plot narrative, summarized the features of Japanese healing films in the production technology that serve to achieve the purpose of healing peoples mood. The results also found recurring thematic elements that have been discussed in previous studies, such as nature worship, simplicity, and innocence. Importantly, this research analyzed through the focus on visual, sound, and narrative aspects that the Japanese healing filmmakers prioritize the preservation of the portrayal of life's simplicity and beauty. They consciously steer away from depicting tragedy, turmoil, and complex societal issues in their films. That is, they are on the one hand trying to restore reality, showing that almost unadorned beauty, while avoiding realistic cruelty.
A Study on the Strategy of Chinese Video Software Live E-commerce Playing the Celebrity Effect
Authors: Zhang Jiuqiao
Published: December 2023

After the boom period of live e-commerce, many anchors have encountered unprecedented development bottlenecks. Many of them tried but failed to use various innovative forms and methods to promote further sales. This has led some of them to reminisce about the traditional methods of utilizing celebrity effects to increase sales. Whether or not this traditional way of publicizing can be revitalized in new situations has become a question that media professionals are widely concerned about and are actively exploring. This research is intended to study the strategy of rational use of celebrity effect in the current stage of the development of live e-commerce in the Chinese market, which may become the key to break the situation at this stage. The findings show that celebrity effect can play a big role in breaking through the development bottleneck of todays live e-commerce, in which middle-aged female celebrities are the most suitable candidates. In addition, digital celebrities as an emerging element in live e-commerce may also bring new growth points.
The Research on Fast-Moving Consumer Goods Promotion Strategies on the Chinese Short Video Platform Douyin
Authors: Xue Kaiyue
Published: December 2023

With the surging popularity of the short-video platform Douyin (also known as TikTok), a significant transformation is occurring in the realm of retail. Retailers are increasingly leveraging this platform to promote their fast-moving consumer goods through a range of effective strategies. The underlying importance of this research lies in its potential to facilitate the rapid promotion and substantial increase in sales volume of the fast-moving consumer goods. This study adopts a qualitative research approach, focusing on the utilization of renowned online celebrities to delve into this subject matter. The primary findings shed light on the tactics embraced by famous beauty and skincare online celebrities to captivate a larger customer base. Notable techniques include personally testing products, employing concise and lucid language in their content, and offering enticing rewards to customers. These strategies have proven to be considerably more efficient in promoting their consumer goods. In essence, this research serves as a valuable resource for retailers seeking insights into the effective strategies employed by online celebrities on Douyin. Furthermore, it holds the potential to inform marketing decisions for businesses and enhance the understanding of online celebrities on how to efficiently promote products within the realm of short-video platforms.
The Romantic Style of P. B. Shelley s Poetry
Authors: Chen Juanyu
Published: December 2023

Shelley s poetry is rich and varied, harmonious in tone, delicate in feeling and expansive in artistic conception, which pushed the British romantic poetry to the peak. Shelley had a very high talent, received a good education since childhood, coupled with diligent thinking, and has twists and turns of life experience, so his works all reflect the pursuit of the truth of the strong philosophical mood. This article mainly focuses on two of Shelley s poems to analyze the romantic style of his poems from the image and theme. Shelley, as a political poet and lyric poet, expressed his poetic aesthetics very clearly. He endowed poets with a lofty mission, believing that they shoulder the dual mission of social revolution and artistic innovation. Of course, Shelley believes that this dual mission is realized in the poet s creative artistic imagination. Therefore, in Shelley s view, the real imaginary expression of poetry should have a spiritual inspiration and aesthetic influence. It can be said that Shelley s poetry aesthetics not only clearly reflects the characteristics of his changing era, but also illustrates his romantic aesthetic stance. Shelley s aesthetic thoughts of poetry are enlightening for people to better appreciate and understand his poems.
The Research on the Communication Characteristics and Strategies of Dialect Short Videos from the Perspective of New Media
Authors: Lei Hanchu
Published: December 2023

Increasingly, people put much time into their phones and laptops for works and joy since the Internet has developed in a rapid speed in the recent years. It is particularly evident that this trend towards entertainment and work change the dissemination of Chinese culture especially the Chinese dialects. However, at the same time, it leads to some negative influence on the promotions of dialect short videos, such as less people now are willing to watch this kind of videos. Due to that reason, dialects from some areas have been forgotten and a plenty of people will not use their dialects during the daily communication with others. The lack of national policies can also be one of the reasons why people pay less attention to the Chinese dialects. Nevertheless, the causes and effects of dialects low use rate are relatively complex. Therefore, this paper aims to discuss and analyze the causes, potential risks and countermeasures of the limitation of dialect short videos dissemination. This research aims to clarify the factors and consequences of the problems of dialect short videos through using the research reviewing measures, and finds that the government, media network platform, video creators and local residents all need to stand out and find the efficient solutions to help the dissemination of dialect short videos.
A Brief Analysis on the Differences of Chinese and English Cultural Customs and Translation
Authors: Zou Yuyan
Published: December 2023

In the age of globalization along with more frequent cross-cultural interactions, the importance of translation cannot be understated. Translation plays a vital role in facilitating intercultural communication between different countries and cultures. Through translation, people can understand and learn the culture, history, traditions and customs of other countries. Therefore, this paper explores the influence of Chinese and English cultural customs and translation through the study of literature and case studies. It is found that cultural practices have a great impact on language shaping and expression, and there are many difficulties in translating culture-specific terms and cultural customs. In order to better realize the communication and diffusion of cultures and translate effectively, translators need to be sensitive to cultural differences and thoroughly research the similarities and differences among cultures.
Chinese-style Horror in Gaming: The Most Terrifying and the Least Terrifying Topic
Authors: Liu Ruiqi
Published: December 2023

A horror game is a game genre that aims to create an intense and terrifying atmosphere among its players. However, the story of the game can sometimes be closely related to a certain culture. Chinese culture, as a typical example, includes enormous Chinese elements such as Chinese history and feudal superstitions. For individuals familiar with Chinese culture, this trait can enhance their gameplay experience and immersion. However, for those unfamiliar with Chinese culture, it might paradoxically impede their comprehension of the narrative, subsequently diminishing the sense of immersion during gameplay. In this case, the aim of this study is to find out the relationship between the cultural background of the player in a horror game and the flow experience of the player while playing. This paper primarily focuses on Chinese horror games, with Devotion at the forefront as the main subject of analysis. It categorizes the fear elements present within these games, explores the correlation between these elements and players cultural backgrounds, and concludes by employing questionnaire surveys and data analysis. The study shows that a relationship with a particular culture in a story-telling game can significantly affect the heart-flow experience that players have.
The Triple Tragedy of Ammu in The God of Small Things in the Perspective of Maslows Hierarchy of Needs Theory
Authors: Zhang Yichun
Published: December 2023

In the novel The God of Small Things, Arundhati Roys heroine Ammus short life is surrounded by multiple tragedies. As a divorced woman from a high caste class in India, the significance of Ammus tragic death is not only the literary aesthetic of the novel that serves to accentuate the conflict of the plot, but it is also a powerful political statement embodying the unlimited downward pressure exerted by the powerful class in Indian society. In this paper, the five-order model of Maslows Hierarchy of Needs Theory is categorised into three levels, namely, basic needs, middle needs and high needs, in accordance with the bottom-up order of the pyramid pattern and is combined with the traditional laws and institutions of Indian society embodied in the text to explore the causes of Ammus tragedy. Through analysing Ammus motives and behaviours of human needs, the readers can intuitively understand the opposition between the growing human needs of Indian women and the multiple ruling interests of the powerful class. In the process of pursuing the fulfilment of her human needs, Ammu, unfortunately, touches and even destroys the ruling pattern on which the powerful class relies, which is the main reason for her tragedy.
Inversion, Confusion, and Escape: The Female Voices Behind the Tanbi Popularization
Authors: Wu Yuexuan
Published: December 2023

In recent years, tanbi novels have gradually become commercialized, exerting an unexpected impact on the cultural market. Adopting gender semiotics theory, this research delves into the content of them from the perspectives of emotional activities and sexual politics. Through text analysis, this study finds that female creators of tanbi novels express the pursuit of gender equality and autonomy by crafting male protagonists and establishing dystopian worldviews. These male protagonists serve as avatars for the female audience, fulfilling not just their sexual fantasies and emotional needs but also shielding them from the oppression of a patriarchal society. This creative approach mitigates the risks and threats to women in sexual relationships, providing the females with a space for spiritual fulfilment. Additionally, the dystopian worldviews redefine gender norms and break down gender stereotypes, advocating for gender equality and freedom. This research provides fresh insights and reflections on gender issues in Chinese online tanbi literature.