bluuebunny/crossref_metadata_2025 huggingface dataset:
Role of IDH as a prognostic marker in preeclampsia/eclampsia: a comparative case control study
Authors: Nisa Zeenat U , Bano Rubia , Uzma Syed , Ishfa Syed , Mubashir Syed
Published: March 2023

Background: Preeclampsia is a multisystem disorder which complicates 5-8% of all pregnancies. LDH is an intracellular enzyme and its level is increased in these women due to cellular death. Serum LDH levels can be used to assess the extent of cellular death and thereby the severity of disease in this group of women.
Methods: It was a prospective case control study. Data was analysed using SPSS 16.0. The sample comprised of approximately 154 cases. All patients were of gestational age 28 weeks and above. They were divided into three groups 45 normotensives, 40 mild pre-eclamptics, 41 severe pre-eclamptics and 28 eclamptics.
Results: Serum LDH levels consistently increased with increasing systolic and diastolic blood pressure, more so with diastolic blood pressure with a p value of <0.001. Most of the women with severe preeclampsia and eclampsia had severe proteinuria and serum LDH significantly increased with the severity of proteinuria (p<0.00). The incidence of operative delivery was moderately elevated with increased LDH level. The mean gestational age at the time of delivery in patients with serum LDH less than 600, 600 to 800 and more than 800 are 37.94 35.36 and 33.87 weeks. The mean baby weight in patients with serum LDH less than 600, 600 to 800 and more than 800 was 2.80, 2.62 and 1.81 kg.
Conclusions: Serum LDH values were significantly high in pre-eclamptic patients depending on the severity of the disease. Serum LDH levels had a good correlation with all the diagnostic components of preeclampsia like SBP, DBP and proteinuria, similarly with maternal and fetal morbidity and mortality.
Evaluate the effect of maternal obesity on fetal outcome: an observational study in tertiary health care centre
Authors: Gandhi Vrunda Vijaykumar , Shrivastava Anjani , Patel Falguni
Published: March 2023

Background: Excess weight gain during transitional period leads to an adolescent girl at increased risk of maintaining unhealthy levels of body fat in childbearing years. Prevalence of obesity increases among reproductive age group female and so in pregnant women also with current estimate 20 to 36%. Obesity during pregnancy affects its outcome. It puts mother as well as fetus into complication. Objectives were to find out the effect of obesity on fetal outcome and to study the demographic profile of obese women.
Methods: This observational cross-sectional study was conducted during January 2021 to April 2021 for four months in department of obstetrics and gynecology. As per convenient sampling technique 50 women were enrolled as study participants. Data regarding fetal outcome were collected like baby weight, NICU admission, indications for NICU and its outcome. Percentage was used to analyze data.
Results: The 16% newborn was having birth weight more than 3.5 kg. 26% new borne were needed NICU admission due to complications like fetal distress, jaundice, prematurity, IUGR, septicemia etc.
Conclusions: maternal obesity affects fetal outcome and also one of the risk factor for maternal complications. Pregnancy with high BMI is high risk pregnancy; these should be managed at tertiary health care center with well-equipped HDU and neonatal intensive care unit.
A rare case report of a cyclopian malformation
Authors: Priya Shaloo , Mukherjee Amitava , Singh Rohit
Published: March 2023

A rare form of median faciocerebral dysplasia, characterized by a single central orbital fossa with a tubular nose-like appendage above the orbit is known as cyclopian malformation/monster. It is the most severe form of alobar holoprosencephaly. Since most of these cases are sporadic, incompatible with life, and due to the limited literature knowledge, the exact etiology of this condition remains undetermined. However, various risk factors implicated include genetic factors and chromosomal anomalies (mostly trisomy D). Here we present a case of stillborn male cyclopian fetus born to a 34 year old 3rd gravida by caesarean section. There was no history of any drugs or alternative medicine intake (except iron-folic acid, calcium, thyroxin), radiation exposure, or a significant family history or consanguinity. Her only 33-week scan (done at a peripheral center) failed to identify any fetal abnormality. This case is reported because cyclopia is a rare/uncommon developmental anomaly especially with the advancement in antenatal ultrasonography to identify malformed fetuses early in pregnancy.
Case report of serial pleural effusion managed with good fetal outcome
Authors: I. Patel Shreya , Patel Priyadatt , Choudhary Mayank , Jhala Meena , Thakkar Harmi
Published: March 2023

Fetal pleural effusion is a rare congenital anomaly that occurs when some amount of fluid surrounds the fetal lung without concomitant hydrops. It may remain the same or progress more. We present here a case of a 32-year-old lady with primary infertility who conceived naturally. She presented to us for her routine term pregnancy evaluation. At 17 weeks her targeted imaging for fetal anomalies (TIFFA) scan revealed left side severe fetal hydrothorax. Again at 29 weeks left pleural effusion was noted. A C-section was performed at 38th week of pregnancy and a male child weighing 2.995 grams was born, with no need for ventilator support.
An interesting case of disseminated hydatid disease with paraovarian hydatid cyst and endometriotic cyst occurring in the same ovary
Authors: Rahman Farheen , Banerjee Ramna , Nipanjan Ghosh  , Debashish Banerjee  , Dinesh Singh
Published: March 2023

Hydatid disease is a parasitic disease which affects the liver and lungs mostly. Involvement of the pelvic organs is rare and presents with varying symptoms which often make it difficult to diagnose. In this report, we present a case of disseminated hydatid disease with cysts in the liver, spleen peritoneum as well as a paraovarian hydatid cyst concomitantly occurring with an ovarian endometriotic cyst on the same side.
Cryptomenorrhea due to imperforate hymen presenting with urinary retention
Authors: Pal Srabanti , Hafizur Rahman  , Paarth Vaish
Published: March 2023

Cryptomenorrhea is a condition where menstruation occurs but is not visible due to obstruction of the outflow tract. One of the most common causes causing primary amenorrhoea and cryptomenorrhea include imperforate hymen. This condition usually presents in adolescent girls with cyclical abdominal pain and primary amenorrhoea. Though it usually presents as an isolated abnormality it may be associated with genetic conditions such as Mayer-Rokitansky-Kuster-Hauser syndrome. The diagnosis is usually confirmed on the basis of grayscale ultrasound however magnetic resonance imaging may be required to diagnose associated mullerian abnormalities. Once the diagnosis is confirmed the management is usually consist of virginity preserving hymenotomy. We here present case of an adolescent girl who presented with primary amenorrhea, abdominal pain and urinary retention. The clinical examination showed well developed secondary sexual characters (Tanner stage 4), distended abdomen and bulging introitus. Grayscale ultrasound and magnetic resonance imaging showed hematocolpos. Patient was planned for resection of hymen and ac cruciate incision was given over the hymen and around 700 ml of collected blood was drained. Eversion and suturing of edges of incision was done to maintain patency of outflow tract. During follow up visit at 3 months patient was symptom free with regular menses.
Rare case of active lupus nephritis with mixed connective tissue disease in pregnancy
Authors: N. Sunanda , Ranjitha Madamakki
Published: March 2023

This was a case report of a 32 years old pregnant woman with 9+6 weeks of gestation presented with hyperemesis gravidarum who was diagnosed of lupus nephritis with mixed connective tissue disorder (MCTD) 7 months back. Renal biopsy-lupus nephritis class 4 with activity score of 9/24 and chronicity score of 0/12. She was advised contraception in view of active lupus nephritis with MCTD but she presented to us with 9+6 weeks gestation with conception being within 20 days of her last dose of cyclophosphamide. She was managed with oral immunosuppressants by constant supervision of obstetricians and nephrologist. The management of MCTD and lupus nephritis in pregnancy presents a diagnostic and therapeutic challenge for providers. Women with prior lupus nephritis and MCTD can have safe, successful pregnancies with excellent, immaculate, collaborative care between obstetricians, nephrologists, and multidisciplinary staff.
Bacteriological study of nasopharyngeal carriage of the child with nasopharyngitis
Authors: Baba Sacko Hamidou , Mahamane Maiga Ibrahim , Aminata Kodio , Gadi Timbine Lassina , Dicko Abdoul Razak , Bourema Kouriba , Dicko Bagayogo Hawa
Published: March 2023

Background: Nasopharyngitis is a public health problem due to the high frequency of medical consultations involving this condition, the significant economic cost of drug prescriptions. The etiologies are diverse, its management, first medicinal (whose contribution of bacteriology among many others), may require for some palpating indications a surgical cure. The objective was to identify the main bacteria responsible for nasopharyngitis in children within the ENT department of the District Hospital CIV Bamako.
Methods: This was a prospective cross-sectional study, over a period of 4 months, from 1 December 2018 to 31 March 2019 involving children with nasopharyngitis seen in consultation. The samples were taken by swabbing the nasopharynx using a sterile swab in accordance with the rules of asepsis and sterility and in the absence of antibiotic intake.
Results: A total of 51 nasopharyngeal swabs were taken and analyzed using usual laboratory methods, 26 strains were isolated from 24 children. The age group of 1 to 4 years was mainly concerned. Main germs identified were Kocuria rosea 30.8%, Staphylococcus aureus 15.4%, Kocuria varians 11.5% Staphylococcus pneumoniae 7.7%. We observed a low percentage of resistance to penicillin G and tetracyclins. The majority of our strains were sensitive to macrolids.
Conclusions: Nasopharyngitis of the child initial viral pathology, but whose clinical course may involve superinfection germs promoting complications. The bacteriological study of nasopharyngeal carriage rightly allows antibiotic therapy adapted to the germs in question, in this multivariate management of the nasopharyngeal disease of the child within our department.
A comparative study of isolation of microbial flora in ears
Authors: Panduranga Rao Santosh Uttarkar , Parveen Jemima Hilal , Nasser Arfan
Published: March 2023

Background: Chronic otitis media (COM) is the middle ear's inflammation, characterized by ear discharge due to tympanic membrane perforation for at least over a month. The current study aims to study the microbial flora and its culture and sensitivity from ear discharge in chronic otitis media.
Methods: A comparative study was carried out in Bapuji Hospital and Chigateri district hospital, teaching hospitals attached to J.J.M. Medical College Davanagere over a year from 01 January 2022 to 01 January 2023 in all patients with a history and signs suggestive of chronic otitis media among 100 patients.  
Results: In the current study, most patients were females (53%), with pus in the right ear (51%) and pus in the left. The most common microbial growth was of Pseudomonas species, and the difference was statistically significant.
Conclusions: Due to the variations in the collection and culture methods, it is difficult to understand the frequency of a polymicrobial illness thoroughly. Antibiotics have provided medics with a tool employed without a precise causal diagnosis.
Mandibular fractures at a tertiary health care facility: a pilot study
Authors: Munjal Manish , Kanotra Sonika , Munjal Shubham , Chopra Parth , Saggar Tulika , Bharadwaj Iti , Chopra Hemant , Uppal Sanjeev
Published: March 2023

Background: Facial trauma patients were analyzed to determine the incidence, type, presentation, management, and outcome of fractures of the mandible.
Methods: The 61 patients admitted in the trauma units of Dayanand medical college Ludhiana were analyzed prospectively during a period of two years (January 2010-December 2012).
Results: In patients with multiple fractures, the common combination included zygoma and mandible (35.2%) and Le Fort II, mandible and nasoethmoid (41.2%). Out of 35 patients with mandible fractures, 8 had bilateral and 27 had single fractures making a total of 43 fractures. The body of mandible. 46.5% followed by the angle 34.8%, symphysis 9.3%, and parasymphysis 4.6% ramus and condoyle in 2.3% each were seen. Of the single mandibular fractures, the body and angle were almost equally affected in 48% and 44% cases, respectively. Isolated fracture of symphysis and parasymphysis was seen in 3.7% cases each. Isolated fracture of the ramus or condyle was not seen in any case. Half of the angle fractures were treated by wiring while shown in 1/4th each, plating and external fixation was used for treatment. Almost half (6/13) of fractures of the body were treated with external fixation. All bilateral fractures were treated with bone plating.
Conclusions: Road traffic accidents are the major cause of these fractures. Mandibular fractures are commonly associated with fractures of other facial bones. The fracture line commonly seen is in the body of mandible, followed by the angle.
North Indian winter fog, barbed wire, drunken driving and neck trauma
Authors: Munjal Manish , Munjal Shubham , Trehan Munish , Berry Amit , Biswas Gautam , Kaur Hardeep , Sandhu Lovleen , Arora Anurima , Bharadwaj Iti , Mehta Devambika , Rekhi Arshdeep
Published: March 2023

Inebriated motor cyclists in dense fog of North Punjab often lose control and run into the barbed village fencing. The wire drapes the front of the neck and penetrates the tissues to varying depth, depending on the intensity of trauma. This is commonly noted between the cricoids and the mandible. Timely surgical intervention, intoxication and speed checks can reduce the incidence of poor visibility related mishaps. An individual sustained and survived penetrating barbed wire injury by wrapping his head gear around his neck and drove to a rural health care facility for a primary repair of his neck.
An unusual massive lipoma in anterior neck, partially engulfing the carotid artery and internal jugular vein: a case report with review of literature
Authors: Mantri Gaveshani , Patsani Monalisa , Mohanty Rahul , Aparajita Aishwarya
Published: March 2023

A lipoma is a benign mass, but when big in size and present at an unusual location, it can pose major diagnostic and therapeutic challenges. We report a rare case of a big lipoma in the neck which partly engulfed the internal jugular vein (IJV) and carotid artery. The lipoma was removed in toto and the patient was followed up. This mass was unusual due to its size, behaviour and location. The report also includes a literature review about the unusual behaviour of lipomas at such rare sites and the management options available.
Correlation of demirjian dental maturation stages with mandibular growth with help of cervical vertebrae maturation index in north Indian population
Authors: Arora Kanika , Jain Parul , Singla Suchinder Kumar , Choudhary Sanna , Baijal Rheia , Goyal Reena
Published: March 2023

In the field of orthodontics, loss of precious time during rapid growth of an individual may lead to failure of addressing the laid-back growth issues which may lead to persistent dentofacial deformity in the individual. Hence, accurate and timely diagnosis aids the clinician to treat the individual appropriately for the said deformity.

: To investigate the correlation of chronological age, Demirjian Dental Maturation stage with mandibular growth using CVMI method in North Indian population.

The study was performed on pre-treatment lateral cephalograms and OPGs of 270 subjects aged between 8-17 years. To establish the relationship, chronological age was established from the date of birth to the date on which radiographs were taken, Dental age was calculated via Demirjian’s method and Cervical Vertebrae maturation was established on the basis of Bacetti’s method. Mean tables and Spearman Rank Correlation Coefficient was used to establish the relationship among these variables.

: The results showed that the dental age was accelerated as compared to chronological age. Females have a higher grade of cervical vertebrae maturation as compared to males for the same chronological age. The dental calcification of 2 molar showed the greatest correlation with CVMI with R value of 0.734 in females and 0. 768 in males.

: The chronological age in females were lesser as compared to males in all the groups except in CVMI V. Central & Lateral incisor showed least, whereas 2 molar was found to correlate the highest with the cervical vertebrae maturation.
Clinical evaluation and assessment of the efficacy of platelet rich fibrin (PRF) on the stability of orthodontic implant
Authors: Kaurani Harsha Jairaj , Daokar Suchita Tarvade , Shehare Namrata , Mantri Amruta Niket
Published: March 2023

The success of orthodontic treatment depends upon the anchorage. Mini-implants are widely been accepted as anchorage units, due to its size and convenience. However, implant failure is major concern. The placement of implant leads to micro-trauma leading to inflammation, and is found to be major reason of implant failure. Research to improve the stability of mini-implants are on rise. Platelet rich fibrin (PRF) is new generation platelet concentrate, which is found to increase the healing of tissues and hence used in trauma and surgeries. This study was undertaken to find whether PRF can enhance the stability of implant.

This single blind split mouth study comprised of 16 subjects above 18 years of age. Group A (consisted of 16 implants which were coated before insertion) and group B (16 implants were normally inserted). The stability of the implant was recorded using resonance frequency analysis at insertion (T0), 24 hours (T1), 2 weeks (T2), at 4 weeks (T3), at 6 weeks and 8 weeks after insertion.

Statistically significant findings were found when group A was compared to group B using ANOVA test (p<0.05). The stability of implant of group A (experimental group) at each time interval was greater than group B (control group).

The stability of implants was found to be increased when they were coated with PRF than the normally inserted implant.
Evaluation of shear peel bond strength and fatigue stress of different orthodontic banding cements – An in vitro study
Authors: Raja A  , Ajith Kumar M  , Raja Subramani , Prabhakar K  , Rehna Parvin N.  , Revathy S
Published: March 2023

The purpose of this study were to (1)compare the shear peel bond strength of four different orthodontic banding cements (2) assess the site of cement failure after debanding (3) compare the survival time of the bands cemented with each cement type after simulating mechanical fatigue stress.

Eighty teeth were used to assess retentive strength and another forty teeth were used to assess the fatigue survival time. Shear peel bond strength was determined with a universal testing machine. Fatigue testing was conducted in a ball mill machine.

The mean shear peel bond strength and survival time of the bands cemented with GC Fuji Ortho band paste pak was significantly greater among all the groups.

Bond failure occurred predominantly at the enamel-cement interface. GC Fuji ortho band paste pak orthodontic banding cement required significantly higher forces to deband in comparison with the other cements. GC Fuji ortho band paste pak orthodontic banding cement can be expected to have lower failure rates for band cementation than the other groups in the light of the results of the ball mill test.
Modified hiro method: A new and simple transfer tray method for indirect bonding
Authors: Mehta Siddharth , Parashar Shweta , Bajaj Kamal
Published: March 2023

Indirect bonding is a very important step in the success of lingual orthodontics. This article provides a simple and time saving method of transfer tray preparation for indirect bonding of lingual brackets
Clear cell sarcoma of soft tissue arising in the supraclavicular region: A cytological diagnosis
Authors: Rathee Pooja , Verma Renuka , Ritu  , Thukral Vibhuti , Gupta Sumiti , Singh Sunita
Published: March 2023

Clear cell sarcoma of soft tissue is a rare malignant neoplasm which constitutes about 1% of soft tissue tumors. It most commonly arises in the distal extremities of young adults. Peak incidence is in the third decade. More commonly seen in women than men.

A 30 year old female presented with swelling in right supraclavicular region associated with pain since 3 months. CT scan findings revealed irregular and non-enhancing, hypodense lesion measuring 2.5x2x1cm in right supraclavicular region. Cytological features revealed abundant cellularity comprising of atypical cells mainly dispersed singly and arranged in loose cohesive groups. The cytoplasm was abundant, vacuolated at places, pleomorphic round to oval nucleus, placed centrally to eccentrically with prominent nucleoli. Diagnosis of malignant mesenchymal neoplasm was made on the basis of the cytomorphological details. Clear cell sarcoma was included in the differential diagnosis. Cytomorphological diagnosis was confirmed by histological and immunohistochemical diagnosis.

When cytology of a soft tissue tumor shows high cellularity alongwith dispersion and loosely cohesiveness of cells, nuclear pleomorphism and conspicuous nucleoli, diagnosis of clear cell sarcoma may be considered.
Protracted Chemical Peritonitis Following Laparoscopy for Dermoid Cyst
Authors: Fenn Miriam G , Koliyadan Sreedharan V , Machado Lovina , Sheik Shahila , Al Riyami Nihal
Published: March 2023

Dermoid cysts are common benign ovarian tumours arising from totipotent germ cells. We report a rare case of chemical peritonitis and prolonged fever following laparoscopic salpingo-oophorectomy for torsion of a large ovarian dermoid and discuss the management of this patient with prolonged hospital stay, antibiotics and anti-inflammatory use, repeated drainage of the collection as well as re-laparotomy. The occurrence of this rare condition can be extremely distressing for the patient and treating surgeon alike, as the recommendations for management are limited. The management of chemical peritonitis may require one or more surgical procedures along with prolonged anti-inflammatory therapy.
Keywords: Peritonitis; Dermoid Cyst; Laparoscopy; Oman.
Likopen – wpływ suplementacji na proces starzenia się skóry
Authors: Wawrzyniak Dariusz , Rolle Katarzyna , Barciszewski Jan
Published: March 2023

Na proces starzenia się skóry wpływa mnóstwo różnych czynników (m.in. ekspozycja na słońce, palenie tytoniu, nieprawidłowe odżywianie), a ogromne znaczenie mają reaktywne formy tlenu (RFT). Skóra pod ich wpływem staje się słabsza, uszkodzeniom ulegają głównie włókna elastynowe i kolagenowe. Zmniejsza się też ilość lipidów, prowadząc do obumierania komórek skóry. Obecność wolnych rodników blokuje także naturalną zdolność naskórka do regeneracji. Każdy z tych czynników decyduje o przyspieszeniu wystąpienia oznak starzenia. Do pewnego stopnia z wolnymi rodnikami jest w stanie sobie poradzić nasz organizm poprzez wytwarzanie antyoksydantów. Z kolei, korzystnym rozwiązaniem jest także regularna suplementacja. Likopen jest czerwonym pigmentem, naturalnie występującym w pomidorach i jest znanym antyoksydantem. Wśród karotenoidów jest najsilniejszym wygaszaczem tlenu singletowego i zmiataczem rodników nadtlenowych, dzięki czemu stanowi ważny mechanizm obronny w ludzkim organizmie. Celem niniejszej pracy jest przedstawienie biologicznych właściwości likopenu w relacji do jego korzystnego wpływu na procesy starzenia się skóry.
DEVELOPMENT OF ONLINE GAMBLING IN THE GAMBLING BUSINESS SYSTEM
Authors: Mykhailov Stanislav , Savina Nataliia
Published: March 2023

The proposed study is devoted to the theoretical analysis of the development of online gambling in the gaming business system. In order to better understanding the concept of online gambling, we suggest that it is not monolithic, but is consisting of segments: casinos (commercial and tribal), state lotteries, betting on pairs, sports betting, charitable gambling, gambling on the Internet, standalone electronic gaming devices (such as video poker and video keno), and so on. Each group has its own distinct set of concerns, communities of interest, and balances of assets and liabilities. As it was noted in a report by the National Commission on the Impact of Gambling, technology in this area is developing at a rapid pace, and its potential is only beginning to be seen. The state of development of online gambling is analyzed in countries where it is legalized. And such countries that have legalized online games can be tentatively classified into three groups: 1) countries that offer operators inexpensive licensing with low tax rates and little or no control by regulators; 2) countries from the European jurisdiction, which also regulate online games for economic development, but have more rules compared to the first group; 3) developed countries with complex regulatory policies. Countries falling into the third group face the challenge of having their markets taken over by websites originating from the jurisdictions of the first two groups. Liberalization of slot machines and online gambling has a positive effect on, this growth index will be greater in those countries where gambling is oriented to local consumers. COVID-19 led to lower market revenues in the gambling sector in Europe in 2020 and 2021 compared to previous years and accelerated the previously existing trend of increasing the percentage of online gaming. Although there are significant differences in the share of online gambling in different national gambling markets, it is worth noting that with the increase in the share of online gambling, the amount of income to the budgets of countries also increases.
RESOURCE POTENTIAL OF COMMERCIAL BANKS AS AN INDICATOR OF FINANCIAL STABILITY AND RELIABILITY OF THE BANKING INDUSTRY IN THE CONTEXT OF EXTERNAL IMBALANCES
Authors: Fedyshyn Maiia , Pavuk Iryna
Published: March 2023

An effective system of managing the bank’s resource potential is one of the main conditions for stable functioning and ensuring competitive advantages in the market of banking services. The size and structure of the bank’s resource potential are influenced by factors of the market environment, which are manifested as economic, political, legal, social, technological opportunities and threats to the development of the bank. It is obvious that due to changes in the regulation of banking activity, changes in macro- and microeconomic dynamics, fluctuations in the money market situation, structural fluctuations in corporate and personal incomes, etc., the resource base for the formation of commercial banks is not stable. The paper examines and characterizes the economic essence and necessity of managing the resource potential of a commercial bank. The composition and structure of the resources of banking institutions by groups of state banks, banks of foreign banking groups and banks with private capital was analyzed, the effectiveness of resource portfolio management before the start of a full-scale Russian invasion and in war conditions was evaluated. The main methods of research were: the method of theoretical generalizations, the method of analysis, the tabular and graphical method, the method of comparison, abstract-logical methods. The theoretical and practical results of the research consist in developing recommendations for improving the efficiency of the commercial bank’s resource management in conditions of global imbalances, uncertainty and a full-scale Russian invasion of the territory of Ukraine. The issue of formation and effective management of the resource potential of banking institutions remains relevant, optimization of the structure and selection of the resource portfolio management strategy is especially in demand in the modern conditions of scarcity of bank resources. The stability and further growth of the investment activity of commercial banks depends on the growth and strengthening of the resource potential, and currently – the support of stable work during the war period.
DEVELOPMENT OF INNOVATIVE ECOSYSTEM OF UKRAINE AT THE NATIONAL LEVEL
Authors: Poberezhets Olha , Rakytska Anna
Published: March 2023

The article explores the theoretical and methodological aspects of the main idea of the formation of an innovation ecosystem at the national level, which consists in close cooperation and unification of the efforts of the participants in the innovation process on mutually beneficial terms of partnership, resources and competencies in building up the country’s innovative potential. It has been established that the innovation ecosystem at the national level is a synergistic partnership and collaboration of science, education and business as an institutionally coordinated mechanism of relationships from the generation and transfer of knowledge to the commercialization of innovations, that is, the entire innovation cycle of neo-industrial development of the national economy of Ukraine, its restoration in the European integration space. It is substantiated that the innovation ecosystem as a type of ecosystems in the economy allows cooperating efforts to create and promote innovations on the market. The concept of an innovation ecosystem gives a much better idea of the nature of innovation processes taking place in modern realities than the traditional systems approach. The main problems and obstacles to the development and implementation of the innovation ecosystem of Ukraine at the national level are outlined. Speaking about the fact that it is higher scientific institutions (universities) of education that should become generators of progressive structural changes in the economy and take the main place in the innovation ecosystem, the article considers the progressive experience of new types of universities. That is why it is proposed to single out the main instruments of these changes: 1) identification of target markets and segments; 2) building a system of client-centric key performance indicators; 3) optimization of the structure and partnership activities of scientific and higher educational institutions.
Juventude e cidadania: uso das mídias digitais na ONG Aldeia, em Fortaleza
Authors: Cogo Denise , Barsi Lopes Daniel
Published: March 2023

O artigo analisa os processos de comunicação cidadã tecidos por jovens que atuam na associação Aldeia, em Fortaleza, Ceará. O marco teórico da pesquisa abrange os estudos sobre movimentos sociais, mídias digitais e comunicação cidadã. Selecionamos, como resultado da pesquisa, três aspectos dos usos das tecnologias pelos jovens do Aldeia: 1) a ausência de uma maior criticidade na leitura dos meios ; 2) a complementaridade entre as mídias analógicas e as digitais; e 3) a demanda por profissionalização
Sociabilidade e Jogo em Redes Sociais Baseadas em Localização: Dinâmicas Interacionais e o Sistema de Badges do Foursquare
Authors: Falcao Thiago , Aquino Maria Clara
Published: March 2023

O texto busca problematizar as relações entre jogo e sociabilidade no Foursquare, segundo a hipótese de que a interação para com o aplicativo cria uma camada de significação, produzindo o que se pode classificar como uma ressignificação do lugar, e enseja o que se pode chamar de sociabilidade fabricada, à medida que se apoia sobre noções distintas para elaborar um contexto particular subscrito a dinâmicas materiais específicas. Estas dinâmicas induzem, a partir do modo como o sistema promove a conexão entre usuários, a necessidade de uma releitura de noções teóricas anteriormente propostas no âmbito das ciências sociais e humanas a respeito de práticas interacionais.
O consumo audiovisual e suas lógicas sociais na rede
Authors: Santini Rose Marie , Calvi Juan C.
Published: March 2023

Este artigo analisa aslógicas sociais subjacentes ao consumoaudiovisual nas redesdigitais. Recuperamos alguns dados sobre o tráfegoglobal de arquivosaudiovisuais na Internet desde o ano 2008 a fim deidentificar os formatos,modos de difusão e consumo de conteúdos audiovisuaisque tendem a prevalecer na Web. A pesquisa revela os tipos de práticas sociaisdominantes entre osusuários e sua relação com o que designamos como“culturada Internet”.
O The Daily como uma mistura de mídias e uma nova significação do meio jornal
Authors: Pellanda Eduardo Campos , Nunes Ana Cecilia
Published: March 2023

A materialidade (suporte), as linguagens e a edição concederam uma identidade a cada tipo de jornalismo, gerando classificações como: jornal impresso, revista, telejornalismo, radiojornalismo etc. A análise da publicação digital The Daily nos fez questionar até que ponto esta divisão ainda é pertinente. Propõe-se aqui a reflexão sobre o The Daily como representante de uma nova experiência midiática e uma mistura de mídias, nas dimensões de suporte e linguagem, refletindo assim, também, sobre a própria cultura da convergência.
Os significados de Belo Monte no discurso das mídias sociais
Authors: Santos Jouberte Maria Leandro , Mello Sérgio Carvalho Benício de
Published: March 2023

O objetivo central deste artigo é explorar o discurso da construção da Usina Belo Monte sob a ótica dos usuários e seguidores de mídias sociais na internet. Procurou-se entender que imagem está sendo construída pela sociedade sobre esse movimento e através de que argumentos os indivíduos procuram legitimar suas opiniões. A abordagem desse trabalho desenvolve-se na perspectiva da Teoria do Discurso proposta por Ernesto Laclau e Chantal Mouffe e estudos de recepção nos meios de comunicação de Stuart Hall.
Rock in Rio: eternamente jovem
Authors: Freitas Ricardo Ferreira , Rodrigues Flávio Lins
Published: March 2023

A proposta deste artigo é discutir o papel do espetáculo Rock in Rio: O Musical como arauto do megaevento Rock in Rio. Embalado pelo sucesso que tem acompanhado os musicais no Brasil, acreditamos que o projeto do espetáculo de música, dança e encenação, ao somar à imagem do festival o vigor de corpos de aspecto jovem e saudável, renova a marca do evento. Além disso, o musical distancia a imagem do Rock in Rio da polêmica trindade sexo, drogas e rock and roll, que marcou festivais do passado, ampliando as possibilidades de expansão da marca.
Ouça sua banda preferida sem precisar ir atrás daquele Torrent:uma análise da publicidade das empresas eletrônicas de música
Authors: De Marchi Leonardo
Published: March 2023

Neste artigo, realiza-se uma análise do discurso de peças publicitárias de empresas eletrônicas estrangeiras de música que começam a operar no Brasil. O objetivo do trabalho é categorizar as estratégias retóricas utilizadas pelas empresas eletrônicas e compreender como tais produtos midiáticos ajudam na construção de um discurso sobre esses novos agentes da indústria fonográfica. Conclui-se que se têm uma concepção dos consumidores brasileiros como reticentes a pagar para consumir música nas redes digitais, mas interessados em se socializar através de seu gosto musical.
Negócios e magias: Émile Zola, Au Bonheur des Dames e o consumo moderno
Authors: Rocha Everardo , Frid Marina , Corbo William
Published: March 2023

Este trabalho examina o surgimento dos grandes magazines e como esse novo comércio foi decisivo para a consolidação do fenômeno do consumo na modernidade. Investigamos, através do romance “Au bonheur des dames” de Émile Zola, como os valores sociais e os modelos de venda dos grandes magazines aparecem como “catedrais do comércio moderno”, criando, a um só tempo, um mundo de negócios e magias.
Envelhecimento feminino, consumo e protagonismo. É a (voz da) Vovozinha!
Authors: Mendonça Maria Luiza Martins de , Ferreira Ceiça
Published: March 2023

Este artigo trata das novas possibilidades de representações do envelhecimento feminino no audiovisual brasileiro contemporâneo, a partir da série televisiva É a vovozinha! A escolha dessa produção se deu pelo fato de que – num misto de ficção e realidade – cria um tipo de representação que, em vez de dar voz ou falar sobre o outro, proporciona que este outro, a mulher idosa, fale de si mesma, de sua vida e de sua relação com aspectos importantes da vida, como o consumo e o protagonismo.
A celebração do luxo nas capas de cadernos escolares
Authors: Souza Flávia Mayer dos Santos , Pirola Maria Nazareth Bis , Rebouças Moema Lucia Martins
Published: March 2023

O estudo em questão analisa como o segmento de produtos escolares tem se apropriado da temática do consumo de luxo nos universos da moda e da tecnologia. Para isso, a pesquisa tem como corpus as capas de cadernos das coleções Turma da Lala e Pop Fashion da Credeal. Compreendemos, então, as capas como integrantes de uma trama complexa que aproxima indústrias de brinquedos, material escolar, comunicação e interpela a adolescente a fruir o caderno não pelo seu uso pragmático.
Conteúdo de marca e entretenimento: narrativas híbridas
Authors: Covaleski Rogério Luiz
Published: March 2023

A pesquisa observa estratégias narrativas presentes em discursos publicitários contemporâneos nos quais se hibridizam o Conteúdo de Marca – Branded Content – e o Entretenimento. Partindo do conceito de Publicidade Híbrida, que contempla quatro elementos constituintes – capacidade de persuasão, viés entretivo, nível de interação e estímulo ao compartilhamento – essa reflexão analisa a hibridização publicitária do social film “The Beauty Inside”, quanto à visibilidade propiciada às marcas anunciantes, ao engajamento do público e à efetividade dos resultados.
Webcam no contexto da antropologia digital
Authors: Machado Monica
Published: March 2023

A resenha do livro salienta as bases teoricas da antropologia digital, bem como ressalta como as relacoes socio-culturais mediadas pela Webcam ganham novos contornos no mundo contemporaneo: a reflexao sobre a auto-consciencia, a nocao de lugar e intimidade, os sentidos de pertencimentos familiares e afetivos. Trata-se de uma importante contribuicao para as relacoes entre consumo, mediacao tecnologica e vida socio-cultural.
Apresentação
Authors: Tondato Marcia Perencin , Iqani Mehita
Published: March 2023

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Rituais pós-modernos de consumo: O reencantamento presente numa pena perpétua
Authors: Bronsztein Karla Patriota , Da Silva Bruno Anselmo
Published: March 2023

Relacionamos neste artigo as práticas de consumo atuais com a noção de reencantamento do mundo, como postulado na leitura feita por Pierucci, do conceito de mundo desencantado de Max Weber. Tomamos como base para tal aproximação o processo assinalado por Maffesoli e Bougnoux, de revalorização do sentimento e dos contatos mais primitivos nas relações sociais pós-modernas e as análises de Bauman sobre a “sociedade de consumidores”. A leitura acerca da lógica ritual que perpassa, tanto consumo quanto magia, revela-se desafiadora e ao mesmo tempo bastante profícua para que se observe a emergência de um possível reencantamento do mundo via consumo.
Compreendendo o papel dos sujeitos no ato de linguagem: estudo de caso das manifestações de 15 de março de 2015 no Twitter
Authors: Lopes Poliana , De Araújo Denise Castilhos
Published: March 2023

Este artigo analisa as hashtags usadas em interações publicadas no Twitter nas manifestações de 15 de março de 2015 e a resposta dada pela presidente Dilma Rousseff e o governo em pronunciamento à imprensa, buscando definir os sujeitos do ato de linguagem, estabelecer seu papel e verificar a efetivação do contrato de comunicação. Esta pesquisa apresenta reflexões de Lévy e Lemos (2010), Santaella e Lemos (2010) e Israel (2010) sobre redes sociais digitais e Twitter; e Charaudeau (2014) sobre contrato de comunicação, ato de linguagem e seus sujeitos. A partir da análise, percebe-se que os eleitores estão exteriores à configuração verbal, assumindo o papel de EUc e deixando para as hashtags o de EUe; a presidente Dilma é o TUd e o governo, o TUi. Também se constata que o contrato de comunicação foi firmado, pois o TUi reconhece as mensagens do EUc.
Vozes em aliança e vozes em confronto: a autoria nos domínios discursivos do processo de produção da publicidade contemporânea
Authors: Hansen Fábio
Published: March 2023

A cadeia discursiva da publicidade atravessa uma fase de reconfigurações. O cenário de profusão de vozes, mesclado ao engajamento do consumidor nos processos produtivos em busca de autorrepresentação, transforma o fazer publicitário. É um fenômeno comunicacional que viola concepções previamente estabelecidas, dentre elas a noção de autoria aplicada à publicidade. Como perspectiva norteadora - tensionada à Análise de Discurso francesa, de orientação pecheutiana - tem-se o enfoque na ciberpublicidade como preâmbulo para examinar as condições de produção da narrativa publicitária. O reflexo da interatividade digital é o fortalecimento da autoria na dimensão do sujeito-consumidor.
O discurso publicitário e seus compromissos: uma produção sob o olhar e gerência do regime militar no Brasil
Authors: Silva Vera Lúcia Crevin da
Published: March 2023

Este artigo pretende revelar as modulações operadas pelo Discurso Publicitário produzido no período do Regime Militar no Brasil; para tanto serão apresentadas cinco peças de diferentes anos que compreenderiam tal gestão política, buscando encontrar um formato de produção publicitária, diferenças e semelhanças entre os anúncios e os tipos de ligações entre produtos, contexto sociopolítico, ideologias e comportamento do consumidor. Palavras-chaves: Publicidade, Política, Economia, Consumidor.ABSTRACTThis article intends to reveal the modulations operated by the AdvertisingSpeechproducedin theperíodofthe Military Regime in Brazil; for só much they will bepresentedfivepieces ofdifferentyears that would understand such apolitical administration, lookingfor to finda formai of advertisingproduction, differences andlikeness betweenthe announcements and the types of connections among products, partner-political context, ideologíes and the consumers behavior.Key words: Publicity; Politics; Economy; Consumer.
Conglomerados de mídia e fluxos audiovisuais na América Latina
Authors: Lozano José-Carlos
Published: March 2023

O presente trabalho analisa as estruturas de propriedade dos

meios e os fluxos de comunicação no espaço audiovisual latinoamericano e revisa as evidências a favor e contra com base na economia política da comunicação e no enfoque da proximidade cultural. O trabalho conclui que embora existam conglomerados locais e regionais independentes dos grandes gigantes globais da comunicação, e apesar de existirem fluxos significativos de mensagens audiovisuais entre países da região, há evidências claras de que os padrões de propriedade e circulação de produtos culturais requerem urgentemente políticas de comunicação que velem pela sobrevivência do interesse público no funcionamento

dos meios.

Palavras-chave: Economia política da comunicação; conglomerados midiáticos; propriedade e controle dos meios de comunicação; meios de comunicação latino-americanos.

ABSTRACT

The present work analyzes the structures of property of media and communication flows within the Latin American audio visual space. The work also reviews evidences for and against from the point of view of the political economy of communication and the approach of cultural proximity. The article concludes that although there are regional and local media conglomerates that are independent from the global communications giants, and despite
Palavras proibidas: um estudo da censura no teatro brasileiro
Authors: Gomes Mayra
Published: March 2023

Este artigo, aplicando recursos da análise de discurso, mostra

a situação de intertextualidade em que se encontram termos

censurados em peças teatrais. Tal iniciativa permite que aflorem tanto as estratégias, com as quais o poder constituído se reafirma, quanto as figurações, em que ele se quer representado.

Palavras-chave: Censura; peças de teatro; relações de poder.

ABSTRACT

This article, applying discursive analysis, shows the inter-textual condition in which censored words in stage plays are immersed. This procedure allows the emerging of strategies with which the power in exercise confirms itself, as well as the figures it claims as its representation.

Keywords: Censorship; stage plays; power relationships.
Música popular massiva e gêneros musicais: produção e consumo da canção na mídia
Authors: Junior Jeder
Published: March 2023

Este artigo parte do pressuposto de que a análise midiática da música popular massiva é uma contribuição importante para a compreensão do papel que as canções ocupam na cultura e comunicação contemporâneas. Nesse sentido, acredita-se que as dimensões plásticas e materiais da música massiva, como a performance, a voz, o corpo e o ritmo, estão diretamente ligadas às definições de canção popular massiva e gêneros musicais, bem como às estratégias de produção de sentido desses formatos. Desse modo, a canção é considerada ponto de partida para a abordagem dos aspectos sociais e culturais inscritos nas condições de consumo da música popular massiva como fenômeno comunicacional.

Palavras-chave: Música popular massiva; gêneros musicais; canção popular massiva.

ABSTRACT

This article presents the idea that analytical methods developed within the notion of popular music within mass culture are an important contribution for the comprehension of the role that popular music pays in our dayly lives. The proposed methodology seeks to valorize plastic aspects of popular music, as well its media aspects. Our work will draw upon notions of performance, voice, body and rhythm and their links with the notions of popular music and musical genres. Then, popular music is a starting point for the comprehension of social and cultural aspects present in the realms of production and consumption of popular music.

Keywords: Popular music within mass culture; musical genres; popular song within mass culture.
O consumo e a mulher consumidora
Authors: Araujo Denise
Published: March 2023

Este artigo é o resultado de uma pesquisa realizada durante o ano de 2004, a qual buscou identificar a imagem da mulher veiculada em anúncios publicitários de calçados femininos. Para a realização deste projeto, foram analisadas revistas de circulação nacional que publicam para o segmento coureiro-calçadista.

Palavras-chave: Anúncios publicitários; consumo; imagem feminina.

ABSTRACT

This article is the result of a piece of research carried through during 2004. The study tried to identify the feminine image propagated in different advertisements of feminine footwear. Magazines of national circulation published for the footwear segment were analyzed.

Keywords: Advertisement pieces; comsuption; feminine image.
Indústria fonográfica e a Nova Produção Independente: o futuro da música brasileira?
Authors: De Marchi Leonardo
Published: March 2023

Neste artigo, relaciona-se a rápida consolidação da indústria fonográfica independente no Brasil, ou Nova Produção Independente, às transformações promovidas pelas novas tecnologias da informação e da comunicação e pela recente economia do entretenimento. Argumenta-se que o surgimento dessas empresas se dá não por uma “crise” da indústria de música, mas pela complexificação da cadeia produtiva da fonografia, reorganizada pelo surgimento de novas tecnologias e hábitos de consumo de gravações sonoras na era digital.

Palavras-chave: Indústria fonográfica brasileira; produção independente; novas tecnologias da informação e da comunicação.

ABSTRACT

In the article, the fast consolidation of the Brazilian phonographic independent industry, or New Independent Production, is related to the transformations promoted by the new information and communication technologies and the new entertainment economy. As argued, the appearance of these companies does not result from a “crisis” of the music industry, but from the complexification of the phonographic productive chain, reorganized by the appearance of new technologies and habits of consumption of sound recordings in the digital era.

Keywords: Brazilian phonographic industry; indies; new information and communication technologies.