bluuebunny/crossref_metadata_2025 huggingface dataset:
DIFFERENTIATION OF APPROACHES TO THE MANAGEMENT OF PERSONNEL POTENTIAL IN THE HOTEL SECTOR IN THE CONDITIONS OF EXTERNAL CHALLENGES
Authors:   Hetman Petro Sahaidachnyi National Ground Forces Academy, Ilchuk Olena , Udud Ivanna ,   Ivan Franko National University, Lupan Pavlo ,   Ivan Franko National University
Published: March 2023

The article mentions that in today's difficult conditions, approaches to personnel management should be changed. It is described that each innovation is aimed at facilitating the work of employees, improving the provision of services and attracting new guests. The driving force behind the implementation of such innovations is the personnel and their personnel potential. However, in the context of changes in society's demands for the quality and range of hotel services and a highly competitive business environment, hotel managers and HR specialists are faced with an additional difficulty: they have to form teams of employees belonging to different generations with different expectations and work methods. This greatly complicates the selection of personnel, team formation, selection of training and motivation programs for employees, which became the main task investigated in this article. The article states that the sphere of the hotel industry is primarily the sphere of services, the quality of which directly depends on the efficiency of the company's personnel. In such conditions, in our opinion, one of the effective tools that help to understand the fundamental values of people of different ages is the Theory of Generations. The article examines the concept of "quarantine hotels", which were reoriented for temporary accommodation of persons forced to stay in quarantine. These and other studies show that negative changes in the external environment of the hotel business have brought new trends in the system of managing the motivation of personnel potential. In particular, a new norm has appeared - social responsibility in the conditions of quarantine restrictions. This led to an increase in prestige and respect for hotel workers. In other words, the image of the hospitality sector has improved somewhat in terms of the professional identity of the industry, which has become more socially significant in today's society, given the high-risk work environment. In order to ensure the efficiency and coherence of the work of any company of the XXI century. and the development of a new motivation system that takes into account the unstable external environment, the theory of generations should be taken into account and used to obtain a positive result of the hotel business enterprise.
MANAGEMENT OF INNOVATIVE BIOCLUSTERS IN THE CONDITIONS OF DIGITALIZATION: ORGANIZATIONAL AND METHODOLOGICAL ASPECT
Authors:   State Biotechnological University, Kashchena Nataliia , Nesterenko Iryna ,   State Biotechnological University, Chmil Hanna ,   State Biotechnological University
Published: March 2023

The article presents the results of the study of the theoretical and methodological foundations of the functioning of enterprises in the conditions of the formation and development of the biotechnological direction of the economy. It has been proven that the contribution of high-tech innovative bioclusters increases the competitiveness of the national economy of countries, ensures the well-being of the population, contributes to policy reform, strengthening the production and trade potential, and the development of innovations to create economic activity and public benefit. It has been proven that effective active innovative bioclusters are one of the most effective tools for increasing the competitiveness of domestic enterprises and implementing reforms in the bioeconomic sphere. It is emphasized that the theoretical and analytical concept of bioeconomy is based on the reality of economic life and covers a specific network of processing and value creation, in which products from the main production sectors of biomass move through processing plants, trade and distribution networks, to the final consumer in the form of ecological products. It has been proven that when optimizing the management of bioclusters, it is advisable to expand the scope of the analysis of factors influencing the economic state of the biocluster, the balance of which will lead to the improvement of the system of its technical and economic indicators and the level of demand for ecological products. At the same time, it is recommended to include a system of norms and rules in the optimization model of the biocluster, as well as the process of forming economic mechanisms that express the strategy of the development of the biocluster during the coordination of the interests of its participants. In the research process, it was established that the goal of management is achieved more effectively if different optimization tools are used for a rigidly deterministic system (separate agricultural holding) and for flexible complexes where elements have more freedom. It is recommended to use a synergistic approach and a balanced system of indicators as a tool to ensure the optimization of the activities of biocluster participants. A principled model of cluster grouping based on an agricultural holding has been developed. An algorithm for connecting the main tasks of creating a high-tech innovative biocluster is proposed. It is proposed to include strategic maps, centers of marketing, analysis and strategic planning in the system of measures of a coordination nature.
INCREASING THE ECONOMIC EFFICIENCY OF USE RESOURCE POTENTIAL OF THE ENTERPRISE
Authors:   Polissia National University, Kilnitska Olena , Sherstoboieva Anna ,   Polissia National University
Published: March 2023

It has been studied that from an economic point of view, resource potential can be defined not only as a set of tangible and intangible elements that directly or indirectly initiates the production process, but also as a way of its rational use that increases economic efficiency. It has been established that the growth of production volumes, its competitiveness on the domestic and foreign markets, and the efficiency of JSC "Zhytomyr Butter Plant" depend not only on the available resource potential, the level of its development, but also on the rationality of its use. JSC "Zhytomyr Butter Plant"is increasing production volumes. In 2020, compared to 2018, the company's net income increased by UAH 2,173,000. The resource intensity of the production unit decreased by 0.26 thousand hryvnias, and the resource return increased by 0.13 thousand hryvnias. However, the material capacity of a product unit has increased by 0.03 thousand hryvnias. and material yield decreased in direct proportion. From year to year, the energy intensity of products increases. Mainly, the growth of material costs and energy intensity of a unit of finished products is explained not by the increase in the use of material and energy resources, but by the constant increase in their prices. At the same time, the decrease in the indicators of the profitability of the use of resource potential at the enterprise proves that the economic efficiency of the use of the enterprise's capital has a downward trend. Such a situation indicates that JSC "Zhytomyr Butter Plant" needs to use property and equity capital more effectively, which in the future will increase the amount of net profit, the profitability of products and their sales, and the rate of profit. Reserves have been identified in terms of increasing the economic efficiency of the use of the resource potential of the business association due to the increase in the labor productivity of the staff and more intensive use of the available production capacities. The proposed measures will ensure an increase in the turnover ratio of raw materials and, accordingly, a decrease in the number of days of its use in the production process. It is substantiated that the enterprise needs to use property and own capital more effectively, which in the long run will increase the profitability of products, sales and the rate of profit.
FEATURES OF THE MODERN SYSTEM OF MANAGEMENT OF DEVELOPMENT OF ENTERPRISE OF DURING DIGITAL ECONOMY
Authors:   V.N. Karazin Kharkiv National University, Pankratova Olena
Published: March 2023

In the conditions of today's relevance, the issue of digitalization of economic processes and the penetration of information technologies into all spheres of life is becoming increasingly important. There are new requirements to the sources of competitive advantages of enterprises and effective concepts of their functioning and management. At the present stage in the global information society, a new economic form is being actively formed - digital. The importance of digital technologies at the stage of development of the world and national economies is seriously growing, the reason is not only global crises, but also the search for fundamentally new sources of increasing the competitiveness of the economies of individual states. It is necessary to organize the activities of the enterprise, taking into account the peculiarities of the transition to new principles of the digital economy, forecasting possible related problems, as well as developing solutions and proposals to minimize negative consequences and strengthen the main result of the enterprise. A system of effective management of available resources and business processes at enterprises based on innovative technologies and methods for optimizing business processes, which become the most important management tool through the continuous improvement of the processes occurring at the enterprise and their optimization, can also give a significant competitive advantage. The article is devoted to modern trends in the development of enterprises in the digital economy. At the same time, the article substantiates the need for changes in the activities of economic entities, defines the concepts of the digital economy, highlights the factors and main barriers that an enterprise faces on the path of digitalization. The main features of enterprise management in the context of digitalization are considered. The article presents modern concepts of enterprise management and describes some of the benefits of using innovative technologies. It is noted that the management of an enterprise in the era of digitalization obliges managers to meet the requirements for professional knowledge, skills and abilities in the field of both management, personnel management, and in the field of IT technologies, and it is necessary to do a lot of work to create a socio-cultural environment of the enterprise that will allow realizing the benefits of modern stage of economic development, which is based on free interaction at all levels of management and readiness for change.
SOCIAL RESPONSIBILITY OF THE TOURIST BUSINESS IN UKRAINE: FEATURES OF THE ESTABLISHMENT AND PROSPECTS OF DEVELOPMENT
Authors:   Oles Honchar Dnipro National University, Redko Viktoriia , Pavlenko Alona ,   Oles Honchar Dnipro National University
Published: March 2023

The article examines the areas of social responsibility implementation in the tourism business of Ukraine. Its characteristic features are the one-time or periodic participation of tourism business entities in individual socio-ecological activities, charity, sponsorship or volunteering, short-term partnership or participation in the implementation of individual short-term projects, individual development of strategies or programs of corporate social responsibility. In the practice of implementing CSR in Ukrainian tourism, responsible behavior is demonstrated by companies that work under the names of well-known international brands, or are representatives of national tourism businesses that have entered the international market, and for which CSR is a mandatory condition for cooperation with partners and clients. Examples and main directions of social programs implemented by domestic tourism enterprises are given. On the basis of the conducted analysis, a conclusion was made about low social activity at the enterprises of the tourism industry of Ukraine, the absence of a monitoring and control mechanism for the implementation of the measures. Among the main problems of low social activity of the tourism business, the high cost of CSR activities, low culture of social entrepreneurship, lack of understanding of the strategic advantages of socially responsible management, reluctance to integrate social and environmental issues into the business processes of one's enterprise are highlighted. The study of successful examples of national and international experience in the implementation of the CSR strategy in tourism made it possible to identify promising areas of socially responsible activities of tourism industry enterprises: responsibility to employees, responsibility to clients, partners and the public, environmental responsibility. A proposed system of long-term initiatives for the gradual introduction of corporate social responsibility into the tourism business in Ukraine. Such initiatives should be implemented through a transparent and honest policy towards tourists, fair treatment of staff, consideration of ethical principles by all participants in the creation of the value chain, compliance with international and national standards of service and safety.
DIRECTIONS OF IMPROVING THE SOCIO-ECONOMIC MECHANISM OF MOTIVATION OF ENTERPRISE STAFF
Authors:   State University of Intellectual Technologies and Telecommunication, Shulha Olha
Published: March 2023

The essence of the concept of «motivational mechanism» is revealed. It is noted that the motivational mechanism is an ordered collection of motives aimed at achieving the enterprise's goal. The structure and complexity of the motivation mechanism is adequate to the structure and complexity of the company's goals. Modern methods of work motivation and their influence on the effectiveness of employees' activities are considered. All methods of labor motivation are divided into three groups: 1) economic (direct) – piece rate payment, hourly payment, bonuses for rationalization, profit sharing, payment of training, payments for maximum use of working time; 2) economic (indirect) – subsidized food, additional payments for seniority, subsidized use of housing, transport, etc.; 3) non-monetary – job enrichment, flexible work schedules, labor protection, programs to improve the quality of work, promotion, participation in decision-making at the highest level. The stages of the system of motivating employees at the enterprise are defined. The first stage is the development and implementation of material and moral stimulation methods. During the design of the motivation system, special attention must be paid to the processes affecting the competitiveness of products. This involves the development of the second stage – a system of motivating employees in the direction of creative activity. At the second stage, they propose to improve the system of motivating employees, which will contribute to increasing the competitiveness of the enterprise. The third stage is characterized by the creation of a general motivation system based on the prepared philosophy of quality and involves profound changes in the understanding of the quality of work. Three approaches to the selection of the company's motivational strategy are distinguished: incentive and punishment; motivation through work; systematic communication with the manager. General principles and features of work motivation models in developed countries of the world are disclosed. The main areas of improvement of the socio-economic mechanism of motivation of the personnel of the company in the field of postal communication (improvement of the wage system; improvement of the work organization; introduction of the system of accrual of bonuses for years of service) have been determined.
PRINCIPLES OF DEVELOPMENT OF REGIONAL ECONOMIC SYSTEMS IN THE CONDITIONS OF TRANSFORMATION OF POTENTIAL-FORMING AREA
Authors:   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Derhaliuk Marta
Published: March 2023

The article substantiates the principles of the development of regional economic systems in the conditions of the transformation of the potential-forming space. The general economic and specific principles were singled out taking into account the fact that the main principles of the development of regional economic systems in the conditions of the transformation of the potential-forming space are determined by certain regularities that express public needs. In the study, using an integrated approach, general economic (complexity, historicism, objectivity, efficiency, scientificity, dialectic, balance, environmental friendliness) and specific (continuity, adaptability, subsidiarity, purposefulness, parity, integration, integrity, variability and identification of growth points) were singled out ) principles of development of regional economic systems in the conditions of transformation of the potential-forming space. The substantiation of general economic and specific principles of development of regional economic systems in the conditions of transformation of the potential-forming space is of practical importance, as it ensures the effectiveness of the mechanism of development of regional economic systems in the conditions of transformation of the potential-forming space. The mechanism of development of regional economic systems in the conditions of transformation of the potential-forming space includes a set of institutional, financial, economic, and organizational measures aimed at managing the economic development of regions. The implementation of these measures within the regions is carried out on the basis of the interaction of the subjects of influence on the development potential, the object of management, the selection of criteria and factors of influence, the balancing of the resource component in order to ensure the appropriate sustainability of regional development. Which collectively ensures the formation of a methodical approach to the construction of a mechanism for the development of regional economic systems in the conditions of the transformation of the potential-forming space. It is substantiated that the construction of the mechanism requires the identification of growth points, which allows forming a list of dominant and priority spheres of economic activity by region for further activation of their development potential. The formation of growth points is achieved on the basis of concentration and concentration of competitive advantages in the region.
INNOVATIVE TECHNOLOGIES IN THE HOSPITALITY INDUSTRY
Authors:   Uman National University оf Horticulture, Tereshchuk Nataliya
Published: March 2023

In recent years, under conditions of fierce competition, the field of hospitality is a global social and economic phenomenon. Enterprises in this field of business cannot underestimate the impact of the innovative component, the development of which is a significant factor in competitiveness. The article focuses on the study of the role and importance of innovation, its classification, the problems of its application in the hotel industry with emphasis on the application of sensory marketing tools in the development of the innovative marketing mix within the hospitality industry. The study systematizes a list of key factors that affect functioning hotel industry in modern conditions, highlighted the factors that determine the local development of the hotel areas, as well as factors that indirectly affect the size and structure of demand for hotel services. The article provides an analysis of the "seven sensual notes of hospitality", like "sight", "hearing", "smell", "taste", "touch", "intuition", "impression". The authors rely on the "sensual notes" in their consideration of an innovative hotel marketing mix, generalize and systematize the results of studies, practical examples from the experience of the world best hotels. The authors have conducted a comparative analysis of research findings pinpointing the impact of the innovative marketing mix on the performance of hospitality industry enterprises. The practice of introduction, adaptation, and modification of new services in the system is considered marketing of hotel enterprises. The necessity of constant implementation is substantiated innovation in the process of finding a point of differentiation in a highly competitive hotel market service. The approach to the classification of forms and types of innovations is considered and examples of them are given implementation in the hotel business. Listed examples of the use of technological innovations in the practice of leading hotels that determine the modernity of the hotel and its ability to compete. Attention is drawn to the need for hotels to develop services that adapt popular innovations in the social sphere, form partnerships with the local community, present social responsibility of the institution. The most important directions of development are singled out hotel business, which in the long run will have an impact on the development of the domestic hotel market.
CURRENT STATE, PROSPECTS OF THE DEVELOPMENT AND FINANCING OF RAIL TRANSPORT
Authors:   Ukrainian State University of Railway Transport of Kharkiv, Bormotova Maryna , Маshoshyna Tetiana ,   Ukrainian State University of Railway Transport of Kharkiv, Troinikova Olena ,   Ukrainian State University of Railway Transport of Kharkiv
Published: March 2023

In the conditions of social upheavals, natural disasters, man-made catastrophes, military actions, railway transport is the most effective helper of the economy, to meet social needs, due to its reliability. The need for investment in the railway industry is obvious. In 2021, for the first time, the state budget of Ukraine provided financial resources for rail transport, this money was planned to be used for the purchase of new passenger cars and the development of railway infrastructure for passenger transport. In the European Union, rail passenger transport is subsidized by the state, and the development of railway infrastructure is financed. In 2020, a new European Transport Development Strategy was adopted, which, opening new opportunities for domestic railways based on the existing European advantages of rail transport, also takes into account the high environmental friendliness of rail transport. By 2030, it was planned to double the volume of passenger rail traffic in all EU countries compared to 2019. And with the prospect of 2050, this figure was projected to increase threefold. Effective financing of railways could result in their ability to become the main mode of transport, as is the case in Europe today. Within the "contours of the new post-transition system" in the post-war reconstruction of infrastructure, including transport, is the search for and attraction of resources, the main sources may be long-term loans, to a lesser extent grants from Western countries, and financial assistance from international organizations, including UN.According to various estimates, Ukraine's GDP in 2022 will shrink by 35–50%, which could lead to the closure of production.Therefore, there is an understanding that in the coming years our economy will be subsidized, where for a certain period of time, the main investor will be the state.And the duration of the exit from the crisis will depend on what priorities will be determined. Since 2007, the European Union has switched to a single instrument of financial assistance – IPA (Instrument for Pre-Accession Assistance), aimed at supporting reforms by providing financial and technical assistance. This tool can be used by both EU accession candidates and some candidates. The Rebuild Ukraine project is aimed at rebuilding Ukraine after the end of the war, as well as supporting the economy, effective state management, and integration into the European Union. Ukraine's obtaining the status of a candidate for joining the European Union opens up access to EU financial instruments and can become the basis for investments in our country.
RISKS OF MORTGAGE LENDING AND WAYS TO MINIMIZE THEM IN CONDITIONS OF FINANCIAL INSOLVENCY
Authors:   Vasyl Stus Donetsk National University, Volkova Nelia , Khamula Kateryna ,   Vasyl Stus Donetsk National University
Published: March 2023

The article provides the author's definition of the terms "mortgage loan" and "mortgage lending risk". The classification of mortgage lending risks according to risks related mainly to real estate (systemic, non-systematic, random) and risks related to the capital market (banking risks) is given. The definition of each risk highlighted in the author's risk classification of mortgage lending risks is given. The distribution of risks between participants in mortgage relations (creditor, borrower, issuer of mortgage securities, investor) is presented, depending on the one- and two-level model of mortgage lending. The correlation between the level of risks and the cost of credit services is indicated. A detailed analysis of the following risks was carried out: credit risk, market risk, interest rate risk, liquidity risk, currency risk, operational and technological risks, reputational risks and legal risk. Attention is paid to one of the types of credit risk – the risk of early loan repayment, and an example of its minimization is given. It is described how credit risk directly affects the market value and profitability of the mortgage portfolio. The causes of mortgage lending risks are listed and their consequences for all participants in credit relations are listed. The close relationship between the macroeconomic situation in the country and the effectiveness of mortgage lending is substantiated using the example of real estate price fluctuations. The importance of the correct assessment of collateral property when concluding a credit agreement is explained. The experience of the banks of the leading countries of the world and the leading banks of Ukraine in managing mortgage risks is presented. The methods of risk management given in the classification are considered and proposed, and the ways of improving the effectiveness of the mortgage loan are given. The most adequate monthly payment for a mortgage loan is given as a percentage of the borrower's income to ensure his solvency. Possible scenarios of fraud in the field of mortgage lending are given and recommendations for their prevention are given. Real cases of scams from developers of Ukraine in the context of mortgage lending to the population are given.
THEORETICAL AND METHODOLOGICAL PRINCIPLES OF INVESTMENT RISKS INSURANCE IN THEIR MANAGEMENT SYSTEM
Authors:   Poltava State Agrarian University, Zoria Оleksii , Zoria Svitlana ,   Poltava State Agrarian University, Kapaieva Liudmyla ,   Poltava State Agrarian University
Published: March 2023

The article elaborates theoretical and methodological principles and practical recommendations for improving the investment risk management system through the use of insurance mechanisms. It was determined that the management of investment risks is an important prerequisite for ensuring the effective functioning of business entities and the economy in general. It has been established that investment risk management involves forecasting the possibility of the occurrence of potentially risky events. This makes it possible to take timely measures to prevent or reduce the degree of consequences from a risk that cannot be localized. It is noted that investment risk insurance is a fairly popular method of risk management in developed countries. This method is one of the most complicated and problematic types of insurance. The essence of investment risk insurance is to protect the property interests of business entities in the event of an insured event by special insurance companies at the expense of monetary funds, which they form by receiving insurance premium contributions from the insured. It has been established that an effective option for minimizing investment risks is the combination of two universal methods: self-insurance in the form of reserving and insurance. It is noted that the complex use or combination of the above methods allows to increase the economic security of the implementation of risky investment projects and to achieve and further maintain an acceptable level of risks of investment activities of economic entities. Monitoring the results of risk management through insurance involves monitoring compliance with the insurance program and promptly making changes to the risk strategy of the investment project in case of unsatisfactory results. The complex use or combination of the methods and tools presented in the work allows to increase the economic security of the implementation of risky investment projects, as well as to achieve and further maintain an acceptable level of risks in the financial and investment activities of the economic entity.
THE AMERICAN MODEL OF THE ORGANIZATION OF STATE FINANCIAL CONTROL: PERSPECTIVES OF ADAPTATION IN UKRAINE
Authors:   West Ukrainian National University, Petrushka Olena
Published: March 2023

The article analyzes the practice of state financial control in the USA. The author highlighted the experience of implementing organizational mechanisms of state financial control of an economically developed state and investigated the powers of its controlling bodies. The practice of standardization of control in the USA is disclosed, the characteristics of the main standards of state control are presented. The American system of state financial control is characterized by the practice of applying control standards, which include: principles of formation and approval of federal appropriations laws; generally accepted standards of state audit; standards of internal control in federal executive bodies; methodical manual for state financial audit; a guide to assessing the compliance of necessary costs with planned results. The essence of administrative-budgetary management is revealed and its impact on the state of the state's financial system as a whole is determined. Administrative-budgetary management includes the development and implementation of the budget; federal procurement management, financial management and information technology; presidential decrees and memoranda; regulatory policy, including coordination and review of all significant federal regulations by executive agencies; submission of recommendations to the president on legislative issues. As a result of the generalization of world practice regarding the implementation of state financial control, directions for adapting foreign experience of state financial control into domestic practice are proposed, which will contribute to the effective use of state financial resources and the development of the system of control bodies. Thus, the conducted analysis shows that the state financial control bodies in the USA take an active part in the management of state finances. In their activities, they adhere to the principles of independence, objectivity and transparency.
DEVELOPMENT OF HEALTH TOURISM AS A DIRECTION OF THE SPA INDUSTRY MODERNIZATION OF THE REGION
Authors:   Vinnytsia Trade and Economic Institute State University of Trade and Economics, Holovchuk Yuliia , Moroz Solomiia ,   Lviv State University of Physical Culture named after Ivan Boberskyi, Kucher Pavlo ,   Lviv State University of Physical Culture named after Ivan Boberskyi
Published: March 2023

The article deals with the role of health tourism as a direction of modernization of the spa industry at the regional level (on the example of the Lviv region). The terms "medical and health tourism" and "health tourism" were compared. The importance of the development of health tourism as one of the most promising types of tourism in Ukraine is emphasized. The role of health tourism as a promising direction of modernization of the spa industry of the region is substantiated. One of the essential advantages of the tourism complex of Ukraine is the presence of significant natural resource potential, the key component of which is balneological resources, which make it possible to ensure the development of health tourism. Spa activities are also based on the use of natural healing resources and healing methods, which increases the efficiency of the state's health care system. The experience of developed countries confirms the need for the development of the spa industry, which creates significant economic advantages and contributes to solving many social problems. Prospects for the development of the spa industry in Ukraine are substantial because this sphere is one of the main social institutions that solve the problem of improving the quality of the population's health. The main natural healing resources of the region are characterized and it is established that their uniqueness forms a reliable basis for the development of spa activity – treatment, recovery, rest, and recreation. The main types of sanatorium-resort facilities, on the basis of which medical and health services are provided to the population, have been determined. Most resort facilities become multifunctional and perform not only the primary function of providing medical and recreational services but also tourism and recreation, that is, they provide temporary accommodation services. It was concluded that thanks to the unique natural and recreational potential and the growing interest in health tourism, the Lviv region has all the grounds and necessary resources for further modernization of the spa industry, taking into account the need to activate the development of health tourism.
ADAPTIVE DIRECTIONS OF TOURISM DEVELOPMENT IN CONDITIONS OF UNCERTAINTY
Authors:   West Ukrainian National University, Okhota Vitalij , Solovei Iryna ,   Separated Subdivision National University of Life and Environmental Science of Ukraine «Berezhany Agrotechnical Institute»
Published: March 2023

The article evaluates the researchers' theoretical and empirical approaches to the formation of adaptive directions for the development of tourism activity in the conditions of uncertainty, characteristic of the peculiarities of the formation of the specified industry in Ukraine. An analysis of the provisions of the leading experience, which was formed based on the results of overcoming the consequences of the Covid-19 pandemic, was carried out, and their adaptation for the domestic conditions of the current and post-war period of tourism development in Ukraine was carried out. The main directions of the studied category are highlighted, in particular: customer-oriented direction in terms of territorial development (attraction of travelers to regions that depend on seasonal offers or do not have significant tourist attraction (not located near traditional places of mass tourism (mountains, rocks, sea, safari), absent tourist infrastructure)); direction of sustainable development of the tourism industry. The main adaptation possibilities and prospects for the implementation of the specified directions in the conditions of functioning and restoration of territories and tourist destinations are formulated. The scientific novelty of the presented research consists in the development of modern directions for adapting the resource advantages of domestic tourism to the effects of conditions of uncertainty, which will be characteristic of the industry at the current stage and in the period of post-war restoration of territories and tourist destinations. It is proven that the presented proposals regarding the adaptation of the best foreign practices in the researched area should be transformed in accordance with the institutional, infrastructural, resource, and recreational opportunities of specific territories. The important role of the public-private partnership and the implementation of the concept of sustainable development in the process of reproduction of the tourism industry at various levels was determined. It was established that finance is an important resource component of tourism activity, the process of attracting which can be optimized due to the activation of public-private partnership. The relevance of creating initiatives to spread the concept of sustainable development within the territories of tourist destinations (among the population, among local businesses and authorities) is substantiated. The need for the formation of tourist products, the reform of tourist destinations in view of the achievement of the goals of sustainable development (ecological, social, economic) was established, the implementation of which will contribute to the growth of tourist flows and the restoration of territories.
THE MECHANISM FOR ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE: THEORETICAL ASPECTS
Authors:   Robert Elworthy Economics and Technology Institute, Havrysh Halyna , Frunza Svitlana ,   Robert Elworthy Economics and Technology Institute
Published: March 2023

Ensuring economic security is one of the key functions of the risk management system at the enterprise, since its low level has a destructive effect not only on the development of the economic entity, but also on the economy of the country as a whole, especially in operational conditions complicated by hostilities. The purpose of the scientific article is to study the key elements of the «mechanism of economic security of the enterprise» by systematizing scientific approaches that reveal its content for further scientific development in this direction. Method or methodology of the work. The methodological basis of the study were the works of domestic and foreign scientists, who reveal the conceptual and categorical apparatus from the theoretical and practical aspects of ensuring the economic security of the enterprise. To write the article, the following general scientific and special methods of scientific research were used: concretization and abstraction – for consensual definition of the essence of the mechanism of economic security; grouping – to systematize approaches to identifying the constituent elements of the mechanism of economic security; logical generalization and comparison – to highlight the main elements of the mechanism for ensuring the economic security of the enterprise. Results of the study. In the study, scientific approaches to the definition of «mechanism of economic security of the enterprise» were analyzed and systematized, their features were highlighted. Based on the results of the research, the authors outlined the key elements of the economic security mechanism of the enterprise. It includes the following elements: functional; tools and methods of influence; factors influencing the economic security of the enterprise. Scope of practical application of the results. The obtained results have significant practical value and can be used by the management apparatus to improve the policy for ensuring economic security at the enterprise. Conclusions. The authors conclude that in modern economic literature, the opinions of researchers about the essence and number of elements of the economic security mechanism is difference, due to its multidimensionality and complexity.
IMPROVEMENT OF STRESS MANAGEMENT SYSTEM OF THE ENTERPRISE IN UNCERTAIN CONDITIONS
Authors:   National University of Food Technology, Dragan Olena , Rudova Anastasia ,   Educational and Scientific Institute Economics and Management National University of Food Technology
Published: March 2023

Actuality of stress management improvement of the enterprises in uncertain terms that assist the increase of the amount of stressors and increase the level of professional stress is described in the article. Without regard to considerable scientific researches in this sphere, questions of stress management improvement remains methodically not enough reasonable. The greatest contribution on the development of stress resistance must inlay the employer, developing the stress management system on the enterprise, as work for most respondents is becoming the basic stress factor. The modern system of stress management on the enterprise must envisage the prophylaxis of stressors and develop events that minimize their negative consequences for workers. Methodical approach that envisages ranging of improving factors of management stress system on the enterprise with approbation on motor transport enterprise is offered. The survey where were determined and ranked the stressors from the most to the least for truck drivers was conducted. The survey showed that the main stressors in their professional activities include a long stay in a sitting position – 71,4%, a long wait for loading / unloading – 57,1% and a breakdown on the road – 57,1%. By means of certain stressors, guidance of motor transport enterprise to distinguish next criteria that can be used for the improvement of stress management system: improvement of workplace ergonomics (driver’s seat); the use of the systems of GPS-tracking in order to carry out monitoring of drivers in real-time; sport competitions into a collective, so with companies with what they cooperate; sessions with a specialist, psychotherapy and training; fight against the professional chronic workers’ diseases; stay with home animal in voyage; material reward for the display of physical activity; conduct of video-diary; development of workers with providing different training; increase of the level of automation processes of loading and unloading of cargo is offered. The results of survey testify that the best event for the improvement of stress management system of motor transport enterprise is establishment of the modern system GPS-tracking.
THE ESSENCE OF THE MODERN DIGITAL MARKETING CONCEPT AND ITS ETYMOLOGICAL FEATURES
Authors:   Poltava State Agrarian University, Diachkov Dmytro , Pleskach Oleksandr ,   Poltava State Agrarian University, Buryk Vladislav ,   Poltava State Agrarian University
Published: March 2023

The article identifies the need to consider the etymological features of digital marketing, the paradigm and conceptual foundations of which were constantly evolving, providing conditions for successful and competitive business positioning. The evolution of the concept of "digital marketing" was determined on the basis of its subject of application and characteristic features from the standpoint of classical and modern approaches to management and marketing activities. The most common new approaches to defining the essence of digital marketing were the consideration of the latter as: Internet marketing, the purpose of which is to study the nature of the relationship of economic entities in the Internet space to create universal structures designed to meet the needs of society by making a profit; integration of theoretical views of classical marketing and practical technologies of the IT-sphere, which in interaction provide the offer and provision of products or services to the consumer in electronic form; promotion system through the use of various types of advertising, including banner advertising, in online communities, social networks and messengers; the necessary set of measures to study such a specific market as the Internet network market, effective promotion and sale of goods (services) using modern Internet technologies. It was proposed to define digital marketing as a multidimensional economic phenomenon, which involves the use of various digital channels and tools to reach the user audience, interact with consumers and transmit marketing messages, in a complex of market business activities developed by marketing services of organizations and implemented in online spaces based on various digital technologies – the Internet, mobile, digital broadcast technologies, local network topologies and autonomous digital devices. The key advantages of digital marketing application by modern enterprises, as well as certain problems with the introduction of digital marketing tools and methods were outlined.
DEVELOPMENT OF ENTERPRISE’S PERSONNEL POTENTIAL IN MODERN CONDITIONS: THEORETICAL AND PRACTICAL ASPECTS
Authors:   Poltava State Agrarian University, Sen Oleksandr , Kovalenko Marina ,   Poltava State Agrarian University, Knish Vitaliy ,   Poltava State Agrarian University
Published: March 2023

The article considers theoretical aspects of the "human resources" concept and its development. In particular, approaches to the semantics of the "human resources" concept were given; the constituent elements of the enterprise’s human resources potential were characterized. There are: personnel, professional, physiological, qualification-intellectual, organizational, structural, cultural, moral, moral and psychological components. The components of ensuring the development of organization’s human resources were characterized. Among them are: financial, organizational, informational, motivational, scientific and methodological support. Attention was paid to practical aspects of the enterprise’s human resources development in modern conditions. In particular, the functions of human resources management (planning, organization, motivation, control) were characterized. The directions of improvement of human resources management were proposed, among them are: providing equal opportunities for promotion according to transparent criteria, creating conditions for the protection of personnel health and safety, providing opportunities for the growth of qualification level, development of staff competencies, creating a comfortable social and psychological microclimate in the team, matching the level of remuneration with the level of individual contribution to collective success, creating an atmosphere of trust in the team and individual units, forming a team spirit, etc. The need to include in the priorities of the company's policy and strategy – ensuring the development of personnel potential – is indicated. Systematic, permanent, but moderate personnel development should be included in the value set of the enterprise. Emphasis was placed on the need to unite the team not only by common goals, but also by common ideas of development. Special attention was paid to such a method of human resources development as mentoring, in particular, such types as mentoring-supervision, formal and informal mentoring, situational and "cross" mentoring. The advantages of this method were given in terms of a systematic approach to management (for a new employee, for a mentor, for the organization as a whole).