bluuebunny/crossref_metadata_2025 huggingface dataset:
The Modern Swedish Book Business, 1800–2000
Authors: Steiner Ann
Published: September 2017

The Swedish book business began as a poorly developed market with serious economic, social, and infrastructural issues, but transformed over the course of two centuries into a well-functioning, albeit small, market with strong international ties. The 19th-century book market was hampered by poor infrastructure and underdeveloped publishing and book sales. Technological innovations in printing techniques and the new wood-based pulps for paper, in combination with better infrastructure, improved matters. The book business was increasingly professionalized at every stage, and by the turn of the 20th century could fairly be described as industrial and modernized. Access to forestry (and hence inexpensive pulp), inexpensive hydroelectric power, and strong industrial growth have been important factors in the advances in the Swedish book trade: they contributed to making printing cheaper and faster and thus paved the way for the low-priced books that were to dominate the business throughout the two centuries. Regardless of the era or the ideologies and purposes involved, cheap books have always driven the industry and have also been one of the most important factors in breaking down the social and cultural barriers to reading.

Developments in Sweden’s book trade generally followed the same course as socioeconomic history, with the notable exception that Sweden’s book trade has always been more liberal and commercial than other forms of trade and industry. The book market was regulated through trade agreements between 1843 and 1970. These created a stable, but strictly controlled, market. A deregulation of the trade in 1970 saw the pendulum swing far back. In comparison with other Western European countries since 1970, Sweden has had fewer restrictions and regulations and thus a highly commercial and price-conscious market.

A further notable aspect of the Swedish book trade is that despite the smallness of the country in terms of population and language, exports and imports have been far larger than most comparable countries. The international ties in terms of business-to-business relations, translations, and foreign rights sales remain strong, with the Swedish book trade very dependent on the international trade.
Southern Gothic Literature
Authors: Bjerre Thomas Ærvold
Published: September 2017

Southern Gothic is a mode or genre prevalent in literature from the early 19th century to this day. Characteristics of Southern Gothic include the presence of irrational, horrific, and transgressive thoughts, desires, and impulses; grotesque characters; dark humor, and an overall angst-ridden sense of alienation. While related to both the English and American Gothic tradition, Southern Gothic is uniquely rooted in the South’s tensions and aberrations. During the 20th century, Charles Crow has noted, the South became “the principal region of American Gothic” in literature. The Southern Gothic brings to light the extent to which the idyllic vision of the pastoral, agrarian South rests on massive repressions of the region’s historical realities: slavery, racism, and patriarchy. Southern Gothic texts also mark a Freudian return of the repressed: the region’s historical realities take concrete forms in the shape of ghosts that highlight all that has been unsaid in the official version of southern history. Because of its dark and controversial subject matter, literary scholars and critics initially sought to discredit the gothic on a national level. Edgar Allan Poe (1809–1849) became the first Southern Gothic writer to fully explore the genre’s potential. Many of his best-known poems and short stories, while not placed in a recognizable southern setting, display all the elements that would come to characterize Southern Gothic.

While Poe is a foundational figure in Southern Gothic, William Faulkner (1897–1962) arguably looms the largest. His fictional Yoknapatawpha County was home to the bitter Civil War defeat and the following social, racial, and economic ruptures in the lives of its people. These transformations, and the resulting anxieties felt by Chickasaw Indians, poor whites and blacks, and aristocratic families alike, mark Faulkner’s work as deeply Gothic. On top of this, Faulkner’s complex, modernist, labyrinthine language creates in readers a similarly Gothic sense of uncertainty and alienation. The generation of southern writers after Faulkner continued the exploration of the clashes between Old and New South. Writers like Tennessee Williams (1911–1983), Carson McCullers (1917–1967), and Flannery O’Connor (1925–1964) drew on Gothic elements. O’Connor’s work is particularly steeped in the grotesque, a subgenre of the Gothic. African American writers like Zora Neale Hurston (1891–1960) and Richard Wright have had their own unique perspective on the Southern Gothic and the repressed racial tensions at the heart of the genre. Southern Gothic also frames the bleak and jarringly violent stories by contemporary so-called Rough South writers, such as Cormac McCarthy, Barry Hannah, Dorothy Allison, William Gay, and Ron Rash. A sense of evil lurks in their stories and novels, sometimes taking on the shape of ghosts or living dead, ghouls who haunt the New Casino South and serve as symbolic reminders of the many unresolved issues still burdening the South to this day.
Australian Travel Writing, 1900–1960
Authors: Johnston Anna
Published: September 2017

Travel writing has been an important form through which Australians learned about their own culture and their place in the world. Indigenous cultures of place and travel, geographic distance from the imperial metropole, and a long history of immigration have each made travel a particularly influential cultural practice. Nonfictional prose narratives, based on actual journeys, have enabled travelers in Australia and from Australia abroad to explore what was distinctive and what was shared with other cultures. These are accessible texts that were widely read, and that sought to educate and entertain their audience. The period from the inauguration of the Australian nation in 1901 to 1960, when distance shrank because of technological innovation and new forms of identity gained ascendance, shows the complex ways in which Australians defined their country and its global contribution. Writing about travel to Britain and other European locations helped authors to refine the Anglophone inheritance and a sense that Britain was Home. Northern-hemisphere travels also made some writers intensely feel their national identity. Participation in global conflicts during this period shifted Australian allegiances, both personal and governmental. At the same time, a new tourist industry encouraged Australians to travel at home, in order to learn more about remote areas and the Asia-Pacific region. Travel writing both abroad and at home reveals how particular forms of emotional allegiance and national identity were forged, reinforced, and maintained. This has been a particularly influential genre for a nation based on colonial migration and indigenous displacement, in which travel and mobility have been crucial.
The Photo-Text in the 19th and 20th Centuries
Authors: Blinder Caroline
Published: September 2017

The photo-text has variously been defined as any interaction in which textual material, whether captions, prose, poetry, quotes, or reportage, is augmented by photographic illustrations. Nonetheless, as a genre distinct from other photo-textual modes of interaction the photo-text took on certain specific qualities from its very inception in the mid-19th century, particularly when it emerged as a book form with a clear agenda and narrative trajectory. The qualities of the photo-text since then have hinged on the importance given to the photographic material, how it is placed and operates vis-à-vis the textual, and on the fact that the interaction between text and photography is intrinsic to the aim and methods of the project at hand. In this respect, the photo-text perfectly encapsulates many of the ideas, themes, and concepts that photographic historians and critics have debated since the popularization of the camera in the 19th century: What is the purpose of photography in documentary terms? Can the abilities of the camera as a realist mode of representation operate as a creative and artistic medium at the same time? To investigate the possibility that there is a distinct heritage of photo-textual work also means thinking more closely about how various tropes and concerns reappear in photo-textual collaborations regardless of decade or century. Across various generic concerns, political or aesthetic, and across various artistic challenges, gendered or class-based, the photo-text remains a medium in which the political nature of representation necessarily comes to the forefront, particularly when we are called upon to consider the ways in which writing affects how we look at photographs and vice versa.
Anglo-Saxon Vernacular Literary Culture
Authors: O’Brien O’Keeffe Katherine
Published: September 2017

Literary culture in Anglo-Saxon England flourished in two languages—Anglo-Latin and Old English—although the written record of that flourishing is uneven. The literature in these languages of culture did not develop in isolation from each other: vernacular literary works often show a keen awareness of Latin texts and textual practices. Vernacular literature in Old English was precocious in its early expansion from secular and religious poetry to homiletic and documentary prose, as well as translations of the Bible, saints’ lives (in prose and in verse), histories, and philosophical works. The best known of all Old English works is Beowulf, and close behind are the short lyric poems generally, though misleadingly, known as elegies. Not always clear from even the best Modern English translations is the way that these intense poems share techniques of composition and echoes of shared formulas with other long and short poems. The saint-heroes of Elene, Juliana, and Judith share heroic values and poetic language with Beowulf and The Wanderer. This kind of appropriation—where the language of secular poetry was repurposed for religious subjects—was the miracle Bede saw in Cædmon’s Hymn.

Old English literary prose developed in the late 9th century in conjunction with a program of translation from Latin associated with King Alfred. Within a relatively short time, Anglo-Saxon scholars translated into Old English Gregory’s Dialogues, Boethius’s Consolation of Philosophy, Augustine’s Soliloquies, the first fifty psalms, and, further, Bede’s Historia ecclesiastica and Orosius’s World History. The late 10th and early 11th centuries saw an efflorescence of Old English prose, particularly in the works of Ælfric of Eynsham and Archbishop Wulfstan of York. Spanning the 9th century to the 12th, the Anglo-Saxon Chronicle reports and reflects on the events of its time, in verse and in prose.
Radical Children’s Literature
Authors: Mickenberg Julia L.
Published: September 2017

Children’s literature can be radical in its form, its content, or both. At the most basic level, radical children’s literature challenges conventions and norms—about society and, often, about childhood—and it inspires change, especially movements for social and environmental justice.

Radical children’s literature represents a paradox. On the one hand, some of the most enduring works of children’s literature are in some way subversive. Yet because of the persisting ideal of childhood innocence, “radical children’s literature” might be seen as an oxymoron, an impossibility: if it is radical, it cannot really be children’s literature. And yet, not only is “subversive children’s literature” a core thread within mainstream children’s literature, but radical children’s literature has also been an adjunct to nearly every social movement of the modern era, from abolitionism to socialism, communism, civil rights, Black Power, feminism, environmentalism, and gay liberation.

The history of radical children’s literature is tied closely to the history of children’s rights (within whose history the impulse to protect and the impulse to liberate children have sometimes been at odds: with each other, and with the real needs of children). Radical children’s literature, like the children’s rights movement, is both a reaction to “childism,” or prejudice against children, and is also vulnerable to it. Like the romantic ideal of the essential Child, the child subject or object of radical children’s literature is almost always an adult projection, thus liable to serving adults’ needs over those of children.

Within this dialectic, however, children’s literature has been a powerful force of positive change in many parts of the world, responding to and for the most part advancing the place of children in society. This has been the case even in repressive climates and under regimes hostile to change, both because children’s literature has tended to be a marginalized field, controlled by women and not seen as worthy of attention, and because of various institutional factors, from educational policies to children’s book awards that have inadvertently or actively helped promote the production and dissemination of radical children’s literature.

Like the majority of historical children’s literature, contemporary children’s literature remains predominantly an agent of embourgeoisement. Even so, the range of radical children’s literature published, especially in the past few decades—challenging racism, sexism, and heterosexism; promoting environmental responsibility, internationalism, peace, and collective solidarity against injustice and the abuse of authority; and urging children to challenge childism and to imagine other possible worlds—has been vast.
University Technology Commercialization
Authors: Allen Kathleen R.
Published: September 2017

For decades researchers have studied various aspects of the technology transfer and commercialization process in universities in hopes of discovering effective methods for enabling more research to leave the university as technologies that benefit society. However, this effort has fallen short, as only a very small percentage of applied research finds its way to the marketplace through licenses to large companies or to new ventures. Furthermore, the reasons for this failure have yet to be completely explained.

In some respects, this appears to be an ontological problem. In their effort to understand the phenomenon of university commercialization, researchers tend to reduce the process into its component parts and study each part in isolation. The result is conclusions that ignore a host of variables that interact with the part being studied and frameworks that describe a linear process from invention to market rather than a complex system. To understand how individuals in the technology commercialization system make strategic choices around outcomes, studies have been successful in identifying some units of analysis (the tech transfer office, the laboratory, the investment community, the entrepreneurship community); but they have been less effective at integrating the commercialization process, contexts, behaviors, and potential outcomes to explain the forces and reciprocal interactions that might alter those outcomes.

The technology commercialization process that leads to new technology products and entrepreneurial ventures needs to be viewed as a complex adaptive system that operates under conditions of risk and uncertainty with nonlinear inputs and outputs such that the system is in a constant state of change and reorganization. There is no overall project manager managing tasks and relationships; therefore, the individuals in the system act independently and codependently. No single individual is aware of what is going on in any other part of the system at any point in time, and each individual has a different agenda with different metrics on which their performance is judged. What this means is that a small number of decision makers in the university commercialization system can have a disproportionate impact on the effectiveness and success of the entire system and its research outcomes.

Critics of reductionist research propose that understanding complex adaptive systems, such as university technology commercialization, requires a different mode of thinking—systems thinking—which looks at the interrelationships and dependencies among all the parts of the system. Combined with real options reasoning, which enables resilience in the system to mitigate uncertainty and improve decision-making, it may hold the key to better understanding the complexity of the university technology commercialization process and why it has not been as effective as it could be.
Bureaucracy to Postbureaucracy: The Consequences of Political Failures
Authors: Compton Mallory E. , Meier Kenneth J.
Published: September 2017

Pathologies inherent in democratic political systems have consequences for bureaucracy, and they need to be examined. Limited in time, resources, and expertise, elected officials turn to bureaucratic institutions to carry out policy goals but all too often give public agencies too little support or too few resources to implement them effectively. In response to the challenges imposed by politics, public agencies have sought organizational solutions. Bureaucracies facing shortages of material resources, clear goals, representation of minority interests, or public trust have in recent decades adopted less hierarchical structures, exploited networks and privatization, and taken a representative role. In other words, the evolution of postbureaucratic governance institutions is in part a consequence of political incentives. Efforts to diagnose and resolve many of the shortcomings attributed to bureaucracy therefore require an accounting of the political processes shaping the context in which public managers and bureaucrats operate.
Family Business
Authors: Hoy Frank
Published: September 2017

Family business is a multidisciplinary subject area of critical importance to practitioners. The global volume of family business owners and managers is enormous. The firms are significant components of national economies. Yet they are often underappreciated and have been under-represented in business and economic research. Scholars have the potential for contributing to the survival and prosperity of these firms. The boundaries of the field are ill-defined. Family business scholars are seeking recognition from their colleagues. Opportunities for future research are unlimited.
Scientific Uncertainty in Health and Risk Messaging
Authors: Zehr Stephen
Published: September 2017

Expressions of scientific uncertainty are normal features of scientific articles and professional presentations. Journal articles typically include research questions at the beginning, probabilistic accounts of findings in the middle, and new research questions at the end. These uncertainty claims are used to construct clear boundaries between uncertain and certain scientific knowledge. Interesting questions emerge, however, when scientific uncertainty is communicated in occasions for public science (e.g., newspaper accounts of science, scientific expertise in political deliberations, science in stakeholder claims directed to the public, and so forth). Scientific uncertainty is especially important in the communication of environmental and health risks where public action is expected despite uncertain knowledge. Public science contexts are made more complex by the presence of multiple actors such as citizen-scientists, journalists, stakeholders, social movement actors, politicians, and so on who perform important functions in the communication and interpretation of scientific information and bring in diverse norms and values.

A past assumption among researchers was that scientists would deemphasize or ignore uncertainties in these situations to better match their claims with a public perception of science as an objective, truth-building institution. However, more recent research indicates variability in the likelihood that scientists communicate uncertainties and in the public reception and use of uncertainty claims. Many scientists still believe that scientific uncertainty will be misunderstood by the public and misused by interest groups involved with an issue, while others recognize a need to clearly translate what is known and not known.

Much social science analysis of scientific uncertainty in public science views it as a socially constructed phenomenon, where it depends less upon a particular state of scientific research (what scientists are certain and uncertain of) and more upon contextual factors, the actors involved, and the meanings attached to scientific claims. Scientific uncertainty is often emergent in public science, both in the sense that the boundary between what is certain and uncertain can be managed and manipulated by powerful actors and in the sense that as scientific knowledge confronts diverse public norms, values, local knowledges, and interests new areas of uncertainty emerge. Scientific uncertainty may emerge as a consequence of social conflict rather than being its cause. In public science scientific uncertainty can be interpreted as a normal state of affairs and, in the long run, may not be that detrimental to solving societal problems if it opens up new avenues and pathways for thinking about solutions. Of course, the presence of scientific uncertainty can also be used to legitimate inaction.
Rehabilitation Groups
Authors: Raeburn Toby
Published: September 2017

“Rehabilitation groups” refers to community-based organizations which substantially rely on the work of volunteers to assist people with disabilities towards functional independence. One may differentiate between rehabilitation groups and clinical healthcare services by categorizing clinical services as being predominantly concerned with treatments designed to lower symptoms and cure ill health. Alternatively, rehabilitation groups focus their attention on delivering programs designed to assist people in regaining “functional independence” with or without the ongoing presence of symptoms. Common programs rehabilitation groups deliver are described as including but not being limited to the following:

• Mental health rehabilitation: assisting people with lived experience of mental illness towards social and emotional wellbeing.

• Drug and alcohol rehabilitation: facilitating recovery from abuse of and dependency on psychoactive substances such as alcohol and other drugs.

• Physical health rehabilitation: improving physical and/or neurocognitive functions that have been diminished by ongoing effects of disease or injury.

Major themes of communication influence rehabilitation groups and there are connections between the daily work of rehabilitation groups and the theoretical paradigms that influence them. Theoretical paradigms include social disability theory, recovery-oriented care, person-centered care, and cultural materialism.
Risk Governance
Authors: Lidskog Rolf
Published: September 2017

Scientific advances, technological development, and changes in risk consciousness have led to stronger demands on society to manage and control various kinds of risks. Risks should be assessed, prevented, controlled, and communicated in order to prevent negative impacts. Risks related to the environment and health are probably some of the most research-dependent examples. It is primarily scientific experts that provide knowledge to authorities, organizations, and citizens about environmental and health risks and thus exert considerable influence on the understanding and management of risk. At the same time, there are actors in society—especially citizen and interest organizations—that question whether risk regulation is reliable and relevant. There are also demands that citizens should have more transparency and control over risk regulation. The current situation is characterized thus by a paradox: Issues relating to environment and health are seen as increasingly expert dependent while citizens simultaneously demand increased influence over them. This development is especially noticeable in the European Union, with its strong emphasis on the rights of citizen and consumers to have access to information about risk and also opportunities to influence their regulation.

In response to this situation, risk governance has been put forward. It refers to a body of ideas for how to more responsibly and efficiently deal with complex risks issues, where there are different interests and standpoints about how to regulate them. Fundamental ideas of risk governance are openness, transparency, participation, inclusion, deliberation, and reflexivity; that experts involved should be open to questioning the situation; should not conceal issues of uncertainty and pluralism (that there exist different legitimate understandings, evaluations, and recommendations); and should be receptive to the input and participation of other stakeholders. This means that risk regulation should no longer be organized into three discrete activities: risk assessment, risk management, and risk communication (aiming at a one-way transfer of knowledge from the regulators to the public).
Equity and Distributive Justice in Health and Risk Message Design and Processing
Authors: Filc Dani , Davidovitch Nadav
Published: September 2017

The medical encounter is one of the most important channels of communication between the patient and his or her caretaker. Apart from its therapeutic effect, the medical encounter serves to convey information about a symptom or disease; construct a diagnosis and give information about the expected course of a disease (“prognosis”); and discuss treatment plans, including risks and benefits. The centrality of the medical encounter makes ethical considerations fundamental, not only within the clinical context but also within the broader context of health promotion. Furthermore, since the medical encounter is characterized by asymmetry and dependence, it can create problems of abuse of power or subordination. The current dominant liberal bioethical approach tends not to take into account the power relations within the medical encounter, or the social context in which the medical encounter takes place. It is in this sense that a republican egalitarian approach to bioethics can be of use. Instead of traditional bioethics emphasis on the individual and on personal autonomy, a radical egalitarian health rights approach will stress the importance of social structures, and the need for a different institutional framework that works toward making a universal right to health possible. Such an approach also emphasizes the centrality of politics in building adequate institutions and in modifying those social structures that cause inequities in health. These considerations have important consequences on how the medical encounter should be constructed, such as in the case of conveying risk and disclosing medical errors.
Social Cognitive Theory Applied to Health and Risk Messaging
Authors: Kelder Steven H. , Hoelscher Deanna M. , Shegog Ross
Published: September 2017

Social cognitive theory (SCT) is an action-oriented approach to understanding the personal cognitive, environmental, and behavioral influences on behaviors and to developing theory-based interventions to improve the health status and inequities of societies. It has broad applications across a diverse array of health-enhancing and health-compromising behaviors and has been used successfully in a variety of cultures, with many different intervention methods. Social cognitive theory provides empirically based concepts to explain health behavior and provides useful constructs and processes with which to design interventions.

Intervention design using SCT typically follows a sequence of information gathering and project development steps. Literature about the magnitude of the heath problem, its’ risk factors, and the success of previous intervention attempts is carefully reviewed and summarized. The review is presented to the community and qualitative and quantitative assessments are undertaken with the recipients of the intervention to identify the most salient and powerful SCT constructs that are associated with the targeted behavior. Taken together, these preliminary data are then used in the application of SCT constructs for intervention design. Given the recognized differences in how SCT constructs manifest with different ethnic and cultural groups, the careful delineation, tailoring, measurement, and application of these constructs are critical for successful interventions.
Fear Arousal and Health and Risk Messaging
Authors: Myrick Jessica Gall , Nabi Robin L.
Published: September 2017

Fear is a negatively valenced discrete emotional state that is an inherent part of the human experience. With strong evolutionary roots, fear serves important functions, including alerting people to present threats and motivating action to avoid future threats. As such, fear is an emotion that frequently attracts the attention of scholars and message designers who hope to persuade audiences to change their behavior in light of potential threats to well-being and public safety. Several theories have aimed to describe the effects of fear-based appeals on audiences, focusing largely on the cognitive correlates of fear (i.e., severity and susceptibility) and their subsequent impacts on persuasive outcomes. However, more recent theorizing has returned to a focus on the influence that the emotion of fear itself has on attitude and behavior change. Given that many health-oriented fear appeals have been shown to evoke multiple emotions, including anger, disgust, and sadness, current theorizing has taken a mixed-emotions or emotional flow perspective to provide a deeper understanding of fear appeal effects. Further, individual differences have been considered to determine who is most likely to experience fear during and after message consumption.

In addition to fear appeals that purposefully aim to scare audiences to motivate attitude and behavior change, recent work suggests that fear can be generated by other forms of messages (e.g., news accounts, social media posts, interpersonal conversations) that may influence receivers’ approaches to health issues. Moreover, research also suggests that fear may motivate social sharing of messages, which can in turn allow for more widespread influence of fear-based messages.
Memory for Media Content in Health Communication
Authors: Kim Soyoon , Southwell Brian G.
Published: September 2017

Typical discussion about the success of mediated health communication campaigns focuses on the direct and indirect links between remembered campaign exposure and outcomes; yet, what constitutes information exposure and how it is remembered remain unclearly defined in much health communication research. This problem mainly stems from the complexity of understanding the concept of memory. Prolific discussions about memory have occurred in cognitive psychology in recent decades, particularly owing to advances in neuroimaging technologies. The evolution of memory research—from unitary or dichotomous perspectives to multisystem perspectives—has produced substantial implications for the topics and methods of studying memory. Among the various conceptualizations and types of memory studied, what has been of particular interest to health-communication researchers and practitioners is the notion of “encoded exposure.” Encoded exposure is a form of memory at least retrievable by a potential audience member through a conscious effort to recollect his or her past engagement with any particular unit of campaign content. While other aspects of memory (e.g., non-declarative or implicit memory) are certainly important for communication research, the encoded exposure assessed under a retrieval condition offers a critical point at which to establish the exposure-outcome link for the purpose of campaign design and evaluation. The typical methods to assess encoded exposure include recall and recognition tasks, which can be exercised in various ways depending on retrieval cues provided by a researcher to assess different types and levels of cognitive engagement with exposed information. Given that encoded exposure theoretically relies on minimal memory trace, communication scholars have suggested that recognition-based tasks are more appropriate and efficient indicators of encoded exposure compared to recall-based tasks that require a relatively high degree of current-information salience and accessibility. Understanding the complex nature of memory also has direct implications for the prediction of memory as one of the initial stages of communication effects. Some prominent message-level characteristics (e.g., variability in the structural and content features of a health message) or message recipient-level characteristics (e.g., individual differences in cognitive abilities) might be more or less predictive of different memory systems or information-processing mechanisms. In addition, the environments (e.g., bodily and social contexts) in which people are exposed to and interact with campaign messages affect individual memory. While the effort has already begun, directions for future memory research in health communication call for more attention to sharpening the concept of memory and understanding memory as a unique or combined function of multilevel factors.
Responsibility in Health and Risk Messaging
Authors: Worthington Amber K.
Published: September 2017

Health risk messages may appeal to the responsibility of individuals or members of interdependent dyads for their own or others’ health using many different message strategies. Health messages may also emphasize society’s responsibility for population health outcomes in order to raise support for health policy changes, and these, too, take many different forms. Message designers are inherently interested in whether these appeals to personal, interdependent, and societal responsibility are persuasive. The central question of interest is therefore whether perceptions of responsibility that result from these messages lead to the desired message outcomes. A growing body of empirical research does suggest that there is a direct persuasive effect of perceptions of personal responsibility and interdependent responsibility on health intentions or behaviors, as well as indirect persuasive effects of responsibility on intentions or behaviors via anticipated emotions, specifically regret, guilt, and pride. Research also suggests that perceptions of societal responsibility increase support for public health policy (i.e., the desired message outcome in societal responsibility messages). Important to this area of research is a conceptual definition of responsibility that lends itself toward identifying specific message features that elicit perceptions of responsibility. Specifically, attributions of causation and solution, obligation, and agency are identified as effect-independent message features of responsibility.
Social Amplification of Risk in Health and Risk Messaging
Authors: Strekalova Yulia A. , Krieger Janice L.
Published: September 2017

Risk is a social construction, and its understanding by information consumers is shaped through interaction with messages, opinions, shared and learned experiences, and interpretations of the characteristics of risk. Social actors and information flows can provide heuristic cues about risks, their relative importance and unimportance, and the attention that an information consumer ought to pay to a particular risk. Social cues can also accentuate particular characteristics of risk, further amplifying or attenuating attention to it and shaping behaviors. This, in turn, can generate secondary and tertiary effects resultant from the public’s reaction to risk. The process of social amplification of risk, therefore, has structural components that include the social elements that get enacted in the process of the translation of risk information. Risk amplification is also affected by message factors, which can dramatize information, increase attention and uncertainty, and generate shared signals and symbols. And finally, social amplification of risks results in reactions that can shape pathways for risk assessment and management, frame views, fuel intergroup dynamics in response to risk, contribute to the accumulation of experiential knowledge and signals of different risk situations, and label and stigmatize some groups or outcomes as undesirable.
Text Features Related to Message Comprehension
Authors: Gasiorek Jessica , Aune R. Kelly
Published: September 2017

A majority of the extant literature in health and risk message processing focuses—for obvious reasons—on social influence and compliance-gaining. Interpersonal and relational issues with doctors and patients are a secondary focus. In contrast, research that specifically addresses comprehension of health and risk messaging is somewhat scant. However, other domains (e.g., cognitive psychology, reading studies) offer models and studies of comprehension that address message processing more generally. This material can usefully inform research in a health and risk context.

An important aspect of any communicative event is the degree to which that event allows interactivity. This can be described in terms of a continuum from static messaging to dynamic messaging. Message features may affect simple comprehension (in the former case) and active understanding (in the latter case) of messaging along this continuum. For static messaging, text features are the dominant focus; for dynamic messaging, how communicators cooperate, collaborate, and adjust their behavior relative to each other’s knowledge states is the focus. Moderators of these effects, which include sources’ dual goals informing and influencing targets, are also important to consider. Examples of this include direct-to-consumer-advertising (DTCA) of pharmaceutical medicines and pharmaceutical companies, which must meet the demands of the government regulatory bodies (e.g., fair and balanced presentation of benefits and risks) while simultaneously influencing the message processing experience of the target to minimize negative perceptions of their products. Impediments to creating understanding can arise in both the highly interactive setting of the face-to-face doctor-patient context as well as more static messaging situations such as PSAs, pamphlets, and pharmaceutical package inserts.

Making sense of message comprehension in health and risk communication is complex, and it is complex because it is broad in scope. Health and risk communication runs the gamut of static to dynamic messaging, employing everything from widely distributed patient information leaflets and public service announcements, to interactive web pages and massively connected social networking sites, to the highly interactive and personalized face-to-face meeting between doctor and patient. An equally comprehensive theoretical and methodological tool box must be employed to develop a thorough understanding of health and risk communication.
Using Pictures in Health and Risk Messages
Authors: Vos Sarah C. , Cohen Elisia
Published: September 2017

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate populations. In risk communication, researchers have found that pictorial warnings stimulate communication and that images without text can communicate risk information as effectively (or, in some cases, more effectively) than text. However, little empirically based guidance exists for designing images for health and risk messages because most studies use an absence-presence model and compare visual communication to textual communication, rather than compare different types of visual communication. In addition, visual communication theories focus on describing the “how” aspect of communication instead of offering proscriptive guidance for message design. Further complicating the design of visual messages is that the number of possibilities for a visual message is, like text-based messages, almost infinite. Choices include colors, shapes, arrangement, and the inclusion of text, logos, icons, and so on. As a result, best practices on visual messages often draw on design recommendations. Before the widespread advent of Internet use and the adoption of social networking sites like Facebook and Twitter, using images—especially color images—could be cost prohibitive. However, these online platforms facilitate the distribution of visual content, and many public health organizations use these platforms to distribute visual messages. The need for guidance and research on using pictures effectively is growing. Although there has been increasing focus on images in health messages, many questions still exist about how visual messages should be composed and what their effect is. The existing evidence suggests that visual information can improve persuasive and, on social networking sites, diffusion outcomes. However, visual information may be prone to misinterpretation. Researchers should also evaluate ethical considerations when choosing pictures. Message testing is highly recommended.
Publics Approaches to Health and Risk Message Design and Processing
Authors: Grunig James E. , Kim Jeong-Nam
Published: September 2017

The concept of publics and related notions such as receivers, audiences, stakeholders, mass, markets, target groups, and the public sphere are central to any discussion of formal communication programs between organizations or other strategic communicators and the individuals or groups with which they strive to communicate. The concept explains why individuals and collectivities of individuals are motivated to communicate for themselves (to seek or otherwise acquire information), with similar individuals to form organized groups, and with formal organizations to make demands on those organizations or to shape the behavior of the organizations. Theories of publics originated in the 1920s as the result of debates over the nature of citizen participation in a democracy, the role of the mass media in forming public opinion, the role of public relations practitioners in the process, and the effects of communicated messages on publics, audiences, and other components of society. J. Grunig developed a situational theory of publics in the 1960s that has served as the most prominent theory of publics for 50 years, and J.-N. Kim and J. Grunig recently have expanded that theory into a situational theory of problem solving. These theories have been used to identify and segment types of publics, to explain the communication behaviors of those publics, to conceptualize the effects of formal communication programs, to understand the cognitive processes of members of publics, and to explain the development of activist groups. Other scholars have suggested additions to these theories or alternatives to more thoroughly explain how communication takes place between members of publics and to identify latent publics that are largely ignored in the situational theories.
Mobile Health and Exposures to Health and Risk Messages
Authors: Willoughby Jessica Fitts
Published: September 2017

People who communicate health and risk information are often trying to determine new and innovative ways to reach members of their target audience. Because of the nearly ubiquitous use of mobile phones among individuals in the United States and the continued proliferation of such devices around the world, communicators have turned to mobile as a possible channel for disseminating health information. Mobile health, often referred to as mHealth, uses mobile and portable devices to communicate information about health and to monitor health issues. Cell phones are one primary form of mHealth, with the use of cell phone features such as text messaging and mobile applications (apps) often used as a way to provide health information and motivation to target audience members. Text messaging, or short message service (SMS), is a convenient form for conveying health information, as most cell phone owners regularly send and receive text messages. mHealth offers benefits over other channels for communicating health information, such as convenience, portability, interactivity, and the ability to personalize or tailor messages. Additionally, mHealth has been found to be effective at changing attitudes and behaviors related to health. Research has found mobile to be a tool useful for promoting healthy attitudes and behaviors related to a number of topic areas, from increased sexual health to decreased alcohol consumption. Literature from health communication and research into mHealth can provide guidance for health communicators looking to develop an effective mHealth intervention or program, but possible concerns related to the use of mobile need to be considered, such as concerns about data security and participant privacy.
Viral Marketing and Exposure to Health and Risk Messages
Authors: Rodrigues Helena Sofia , Fonseca Manuel José
Published: September 2017

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we refer to the marketing field, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This marketing communication strategy is currently assumed to be an evolution by word of mouth, with the influence of information technologies, and called Viral Marketing. This stated similarity between an epidemic and the viral marketing process is notable yet the critical factors to this communication strategy’s effectiveness remain largely unknown. A literature review specifying some techniques and examples to optimize the use of viral marketing is therefore useful.

Advantages and disadvantages exist to using social networks for the reproduction of viral information. It is very hard to predict whether a campaign becomes viral. However, there are some techniques to improve advertising/marketing communication, which viral campaigns have in common and can be used for producing a better communication campaign overall. It is believed that the mathematical models used in epidemiology could be a good way to model a marketing communication in a specific field. Indeed, an epidemiological model SIR (Susceptible-Infected-Recovered) helps to reveal the effects of a viral marketing strategy. A comparison between the disease parameters and the marketing application, as well as simulations using Matlab software explores the parallelism between a virus and the viral marketing approach.