bluuebunny/crossref_metadata_2025 huggingface dataset:
Brokers are fiduciaries — now what? The new US federal fiduciary best interest of the customer standard of care and its impact on existing FINRA regulation of wrap accounts
Authors: Miller Daniel M. , Maloney Eugene F.
Published: July 2024

On 21st July, 2010, President Obama signed into law the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd Frank Act). Included as the Reform Act of the Dodd Frank Act is the Investor Protection and Securities Reform Act 2010 (Reform Act), which directs the Securities and Exchange Commission (SEC) to, within six months:•present to Congress a study to evaluate the effectiveness of existing legal or regulatory standards of care for brokers providing personalised investment advice and recommendations about securities to retail customers;•determine whether there are any shortcomings in such standards that should be addressed by rule or statute, and, assuming such shortcomings are found;•conduct a rulemaking which will almost certainly impose a heightened, but still limited, fiduciary customer ‘best interest’ standard of care upon brokers offering personalised investment advice to retail customers.Although the Reform Act contemplates that a new fiduciary duty will be imposed upon brokers only if the SEC study finds that the present system is defective, the reality is that such a finding is a foregone conclusion. The SEC has already repeatedly testified before Congress that, in its opinion, there is an urgent need to harmonise the regulation of brokers, at least brokers offering wrap accounts, and investment advisers (IAs) which offer a similar product in the form of separately managed accounts (SMAs). This paper assumes that, despite the requirement that it conducts yet another study, the SEC will not change its conclusion that harmonisation of regulation of wrap accounts and SMAs is necessary.Consequently, as a result of the enactment of the Reform Act:•the new ‘best interest’ fiduciary delineated by the Reform Act will entirely displace the existing ‘suitability’ standard now imposed by the Financial Industry Regulatory Authority (FINRA) regulations upon brokers who offer wrap accounts;•the limited duration of a broker’s obligation to conform to this fiduciary standard of care provided for in the Reform Act will likely be available only to traditional commission-based brokerage relationships;•brokers offering wrap accounts, who provide continuing investment advice to their customers, will likely be subject to new ongoing fiduciary duties that will require them to continuously monitor both their clients’ accounts and their existing recommendations made to clients under standards heretofore applicable only to investment advisers;•FINRA regulation of wrap accounts, therefore, must be extensively revised not only to incorporate a fiduciary duty of care but also to codify and provide clear guidance on prudent investment management practices with respect to wrap accounts; and•FINRA must also promptly act to meaningfully educate both brokers and, importantly, FINRA arbitrators, on the requirements of the new standards.
Resiliency scoring for business continuity plans
Authors: Olson Anna , Anderson Jamie
Published: July 2024

Through this paper readers will learn of a scoring methodology, referred to as resiliency scoring, which enables the evaluation of business continuity plans based upon analysis of their alignment with a predefined set of criteria that can be customised and are adaptable to the needs of any organisation. This patent pending tool has been successful in driving engagement and is a powerful resource to improve reporting capabilities, identify risks and gauge organisational resilience.
The role of business continuity professionals is to aid their organisations in planning and preparedness activities aimed at mitigating the impacts of potential disruptions and ensuring critical business functions can continue in the event of unforeseen circumstances. This may seem like a daunting task for what can typically be a small team of individuals. For this reason, it is important to be able to leverage industry standards, documented best practices and effective tools to streamline and support your continuity programme. The resiliency scoring methodology developed and implemented at Target has proven to be a valuable tool in taking the organisation’s continuity programme to the next level. This paper will detail how the tool was developed and provide guidance on how it can be customised to fit your organisation’s unique needs.
Growing retail revenues at airports
Authors: Belardini Andrea
Published: July 2024

The travel retail industry has enjoyed growth rates which, no doubt, have been the envy of a number of other industries, but can that historical growth be counted on going forward? Airports have a constant need to plan and implement capacity expansion, and commercial revenues play a key role in ensuring the capability to finance the significant capital expenditure needed. But what is the ideal model of partnership between the parties in travel retail (ie airport, retailer and supplier) and how can growth of the industry be supported? This paper discusses today's influencing factors, the changes in consumer behaviour, the power of digital media and increasing levels of complexity in travel retail. It also gives some interesting examples of initiatives to stimulate growth and customer satisfaction in travel retail.
The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry
Authors: Berman Gabriella , Potgieter Adéle , Tait MadéLe
Published: July 2024

Brand experience has a direct relationship with brand loyalty, compelling businesses to manage consumers’ brand experience. A vehicle for creating memorable brand experience is the utilisation of sensory branding, which is especially relevant to the skincare industry. The aim of this study was to investigate desired sensory branding strategies when shopping for skincare products in-store and the effect thereof on consumer preference. This study made use of a positivistic research paradigm and a descriptive research design. The sampling procedure utilised in this study was non-probability sampling, and the technique used was convenience sampling. The sample comprised 321 consumers who had bought skincare in-store at the time of the study, and a web-based self-administered questionnaire, distributed via a link on Facebook, Instagram and LinkedIn, as well as sent via e-mail to an existing mailing list, was used to collect the data. Once the data was collected, both descriptive and inferential statistics were utilised to analyse and interpret the data. From the empirical data collected in this study, it was found that visual, olfactory and tactile stimuli had the largest positive influence on the experience of shopping for skincare in-store. Furthermore, it was noted that only traditional olfactory and tactile stimuli had a direct relationship with consumer preference. From the results of this study it was concluded that the most important demographic factors for marketers to base their sensory branding strategies on was age, gender and budget. Furthermore, with specific reference to the skincare industry, consumers between the ages of 45 and 60 years were identified as a desirable target audience. Additionally, as olfactory and tactile stimuli were highlighted, it was recommended that brands facilitate interaction with the product through the use of fragrance testers or an in-store beautician, thereby stimulating both senses simultaneously.
Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing
Authors: Woodward Philip
Published: July 2024

This case study introduces Gmail native ads, a native advertising technique that allows digital marketers to reach key consumers using hyper-targeted adverts in Gmail. It explains the history of Gmail native ads, the benefits of native ads over other advertising avenues and how this technique complements other marketing techniques. The paper includes case studies where Liberty, one of the UK’s fastest-growing digital agencies, has been able to use Gmail advertising to grow digital audiences and increase online conversions by up to 90 per cent at a fraction of the cost of paid search.
Mote Marine Laboratory’s organisation-wide approach to digital asset management: A case study
Authors: Crabtree Alexis , Fogel Jaime
Published: July 2024

Mote Marine Laboratory & Aquarium is an independent, non-profit marine science research and education institution, founded by Dr Eugenie Clark in 1955. What began as a small, one-room laboratory has since grown into a multi-campus enterprise with research and conservation programmes that span the spectrum of marine science, and a robust education division that provides programming to over 30,000 students each year, as well as an accredited public aquarium that welcomes around 300,000 visitors annually. This paper describes Mote’s search for a digital asset management (DAM) system that would work for the whole organisation — and keep pace with its planned growth. The paper discusses each stage of the procurement process, from research all the way to pitching the idea to executive leadership. The lessons learned during each phase of this process should prove insightful for any organisation looking to start its own DAM journey.
Indian real estate in the post-COVID-19 era
Authors: Jain Anshul
Published: July 2024

COVID-19 forced upon the world an unprecedented number of transformative changes that not only posed significant challenges, but also brought with it opportunities for business. However, India’s real estate sector had already been through its own transformative phase in the years leading up to 2019, with three major policy interruptions — demonetisation (2016), introduction of the Goods and Services Tax (2017) and real estate regulatory authority (2016). After the initial shocks, Indian real estate had begun to rebound, and it was widely expected that this would continue into 2020. But with the advent of COVID-19, real estate was widely expected go into a slump. Today, as we see things in hindsight, COVID-19 has accelerated some of the medium-term transformations that were largely expected to bring Indian real estate level with global best practices. A sustained revenue growth of India’s largest occupier segment — the IT-BPM sector — helped office gross leasing levels in 2020 and 2021 (forecast) stand similar to the average levels clocked in last six years (2014–19). Total workplace ecosystem is a now a more critical factor for occupiers than office rentals and building quality. Testimony to that effect is the higher number of managed spaces (offered by co-working) in 2020 and 2021. In the retail sector, experiential retail is now seen as a major driver of growth for retailers, rather than merely securing a physical store presence. The predominantly unorganised industrial spaces are paving way for stronger demand coming for operators in the organised sector. Data centres are fast emerging, driven by the digitalisation and data localisation. These growth opportunities have naturally attracted attention from institutional investors in the real estate sector. Recent successes by maiden REIT listings in India provide impetus to investors. This paper aims to highlight these sector-by-sector understanding of the transformational forces underway in the Indian commercial real estate, and it appears unfazed by the on-going uncertainty around COVID-19.
Red Team testing: Essential KPIs and metrics
Authors: Hollis Richard
Published: July 2024

This paper first discusses the diverse types of Red Team engagements and established exercise and attack frameworks and the importance of documented rules of engagement, then details the difference between metrics and key performance indicators (KPIs), and finally identifies the essential data points to be captured and compared in your next Red Team Test.
How can airports go from bricks to clicks by accelerating digital retailing strategies?
Authors: Lennon Jeff
Published: July 2024

In addition to minimising fixed costs, optimising operational costs and ensuring an efficient and safe experience for staff and passengers, non aeronautical revenue will continue to play a key role in enhancing financial resilience as airports seek to sustain business operations and promote growth during the ongoing COVID-19 recovery period. Given the decrease of travel demand and the projected total of passenger numbers for 2022 not rising to 2019 levels, non aeronautical revenue will be an integral and critical part of airports' financial health. If the aviation industry is to thrive in a post-pandemic future, all stakeholders must be prepared to adopt new methodologies that are more in line with public expectations and legal requirements for health, sanitisation and safety. This extends to all revenue streams, and puts the onus on stakeholders to transform digitally, and to adopt key data-based technologies that combine biometric and biographic data capture, automation and a digital identity management platform. This paper lays down guidelines for such digital transformation, and strategies for making the transition from physical processes to contactless and digital methodologies. Data monetisation will help airports to ‘go from bricks to clicks’, by leveraging data shared to provide a better and more personalised experience for the customer.   The paper also details a roadmap for collaboration between airport stakeholders and considers digital imperatives for travel retail.
The implementation of IMF at Sony Pictures
Authors: Baggelaar Bill , Geier Greg , Goodridge Ellen
Published: July 2024

This paper covers Sony Pictures Entertainment’s (SPE’s) multi-year strategic transformation of video mastering from High Definition (2K)/tape-focused workflows to Ultra High Definition (4K HDR) all-digital workflows utilising the Interoperable Mastering Format (IMF) standard. As a part of Sony Corporation, which in 2011–12 began to develop 4K television sets and playback devices, SPE had a unique opportunity to transform content creation and mastering workflows to meet these emerging marketplace needs. Leveraging the then-emerging SMPTE IMF standard, Sony’s technologists developed and iterated experimental mastering workflows to a) meet the needs of early 4K video delivery to Sony TVs and b) prove out the all-digital 4K IMF strategy as an internal process enhancement. SPE’s early and aggressive embrace of the IMF workflow has proved out over the years with increased efficiency, inventory visibility, decreased costs-to-serve and faster time to market in mastering and servicing workflows globally.
Roof spread diagnosis, remedial actions and practical considerations
Authors: Ghasemi Peyman
Published: July 2024

There are many different forms of defect that could be associated with traditional cut timber roofs. Among such defects, one of the most commonly encountered roof-related failures includes roof spread. The purpose of this paper is to assist not only with identification of the different causes of roof spread but also to offer tangible solutions in typical cases encountered with due consideration to cost, physical constraints and disruptions to the occupants and possibly adjoining premises.
Preventive wildlife strike strategy implemented at the airports operated by Fraport Greece during the COVID-19 pandemic
Authors: Ntampakis Dionysios , Monogios Dimitrios , Moira Marianna , Tsiratzidis Athanasios
Published: July 2024

Any collision between wildlife (including birds) with an aircraft is known as a wildlife strike. Most of the time such a strike has no operational impact but occasionally it could result in delays because of a technical check or even cause damage to aircraft. The COVID-19 pandemic severely affected Europe's transport sector. Air connectivity collapsed worldwide and the demand on the airports operated by Fraport Greece (FG) decreased significantly during the pandemic years (2020–21). With less air traffic and more stay-home orders, a variety of bird species were attracted to the green, quieter areas of the airports. The European Aviation Safety Agency (EASA) issued warnings concerning the increased presence of wildlife hazards in European airports. This case study aims to communicate to the aviation industry the wildlife strike prevention strategy implemented at the airports operated by FG during the pandemic years. The fundamentals of wildlife management, airport ecology, flight safety and sustainability are presented in a structured way to provide the reader with many relevant messages. The management implications, together with the best practices of this preventive wildlife strike strategy, are discussed for their possible wider use in the aviation industry.
Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future
Authors: Snyder Tamara , Schaffer Mike
Published: July 2024

In a tight labour market, organisations struggle to find and hire employees that are essential to future growth and success. Historically, this was largely approached through one-to-one outreach, with recruiters working their networks to identify talent. While the proliferation of social and digital media has unlocked new and more scalable avenues for recruiting, it also makes it difficult for employers to stand out in an increasingly crowded space. Organisations are thus turning to digital marketing strategies and storytelling to target and reach potential new hires, including the elusive passive candidate who is not looking for a job. This paper explores emerging trends in digital talent attraction, advantages and drawbacks of the common tactics organisations are using, case study examples and key takeaways for recruiters to consider for their own outreach.
The rise of co-working: A growing workplace movement
Authors: Roth Kylie , Mirchandani Nicole
Published: July 2024

Expanding from its beginnings as an experimental office concept for entrepreneurs and technologists, co-working has quickly emerged as an effective workplace strategy for a growing number of corporate organisations. A range of off-site and on-site co-working environments are being explored by businesses to support their ongoing expansion and organisational requirements while accommodating the shifting work preferences and values of an increasingly diverse workforce. Because these shared workspaces can often provide businesses with greater flexibility and efficiency than traditional office leases, the global co-working trend is expected to continue indefinitely. This paper explores the growth and evolution of co-working, including factors contributing to the global movement and specific examples of businesses that are benefiting from co-working strategies within their own organisations. The goal is to equip corporate real estate (CRE) executives with insights and resources to explore co-working as a practical real estate strategy that can contribute to improving an organisation's overall performance by providing flexible, productive work environments that foster collaboration, innovation, extended networking and passive recruiting. By embracing these progressive ideals, businesses will be well equipped to meet the needs and expectations of their future workforce.
Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing
Authors: Rudeloff Christian , Amin Hamasa
Published: July 2024

As consumers are showing an increasing awareness of societal and environmental issues, corporate social responsibility (CSR) has long become standard in marketing communications. Thus, it is no longer suitable for building a distinctive brand image. In this context, the concept of brand activism, in which brands take a bold stand on political issues, has gained prominence. Based on theoretical considerations, it can be assumed that brand activism is a promising approach, particularly for companies with a small market share, such as start-ups. Furthermore, as brand activism polarises, it can be expected that consumers’ perceived self-congruence with a brand is a prerequisite for its successful implementation. Against this background, this paper describes an online experiment to study the effects of CSR and brand activism in an entrepreneurial context. The results show that CSR and brand activism have a positive effect on brand perceptions, although purchase intentions are not found to be significantly influenced by either approach. Furthermore, no significant differences between CSR and brand activism could be found. Finally, the results indicate significant positive effects of self-congruence on brand perceptions and purchase intentions. This study shows the potential value of brand activism for start-ups while illustrating the importance of a careful analysis of stakeholders’ values to prevent negative effects on brand equity.
Turning artificial intelligence into impact: An action plan for providers
Authors: Showalter John W. , Charité Trey La
Published: July 2024

The shortcomings of predictive analytic solutions within healthcare are coming into focus. As a result, more providers are looking to artificial intelligence (AI)-based machines that more effectively and precisely identify patients at risk of an event and the actions that will reduce that risk. The challenge with these machines is adoption. And while user engagement has always been a barrier in technology implementation, the compelling event driving adoption is changing with the entry of AI machines focused on improving patient outcomes. Unlike the mandated projects of the past, these machines rely on an organisation and individual’s drive to stop adverse events and improve quality outcomes. This paper examines the changing analytic landscape within healthcare through the University of Tennessee Medical Center’s own journey with the Cognitive Clinical Success Machine. It provides signposts for any provider looking to incorporate the power of cognitive machines into their organisation. The authors outline the important considerations that should guide a provider while evaluating AI machine solutions, including the essential value levers that drive return on investment.
Surveying practice involvement in providing vocational skills training for undergraduate building surveyors: The ICZ way
Authors: Mclean Simon
Published: July 2024

The paper starts from a documented premise of there being a critical shortage of skilled building surveyors. It also uses a researched premise that all stakeholders to building surveying education favour the incorporation of vocational skills training alongside academic instruction. This creates graduates already possessing core vocational skills and a knowledge of practice. The question posed is whether practitioners themselves can assist in this skills transfer, or whether it should be left wholly to specialist educators to devise ways of delivering such knowledge. A fortunate opportunity which allows the author to evaluate two identical activities of dilapidations surveying undertaken by the same learners, in the same academic period, under identical conditions, with one facilitated and lead by a specialist surveying tutor as an industrial simulation and the other facilitated and lead by a current practitioner, on a current dilapidations instruction. Findings tend towards a belief that practice reaching out to assist educators is a worthwhile way that any future skills shortages can be addressed through graduates entering practice with greater experience of vocational practices and skills.
US money transmission regulations and decentralised payment platforms
Authors: Tang Ximeng
Published: July 2024

US money transmitter law applies to money transfer businesses and payment processing companies. By imposing rigorous regulatory obligations on money transmitters, the law aims to protect customer assets and prevent the payment systems from being used for illegal activities. A central premise of the law is that the money transmitter intermediates between customers and the payment systems, and controls the flow of funds in the transaction. Decentralised finance has challenged this premise by connecting users to the payment infrastructure directly. Decentralised payment applications allow users who do not know each other to transact in cryptocurrency on the blockchain without requiring a trusted party to take custody of the assets while transaction is pending. This paper explores the incompatibility between money transmitter law and its policy objectives, and the increasing use of blockchain innovation to decentralise payment processing. It also discusses potential approaches available to regulators and their limitations. For payment industry practitioners and innovators, it is important to understand the scope and limitation of the existing law and how legal development may evolve in the future.
The generation of synthetic data for risk modelling
Authors: Hurst James , Mayorov Kirill , Tatsinkou Joseph Francois Tagne
Published: July 2024

Both recent advances in technology and changes in regulatory requirements have led to the increased popularity of advanced analytical techniques in risk management. These techniques are data intensive and therefore require a minimum amount of historical data. Financial institutions often have limited historical data available, due to the cost or to incomplete data collection in the past. This paper proposes an approach for generating synthetic data that allows risk parameters, such as probabilities of default (PDs), to be quantified when data are limited. The approach consists of imputing synthetic model drivers within an existing data framework by leveraging partial historic data and/or information derived from expert opinions or external sources. Synthetic proxies are produced for drivers with no data, limited data or data of poor quality. The synthetic drivers are generated consistently to adhere to existing or expert-driven correlations among all variables. In a logistic regression setup, the authors illustrate the approach using stylised data from real estate transactions and show how model performance metrics of PD estimates can be improved. The authors conclude that a financial institution with limited or no historic data on important model drivers can use expert views or publicly available data to improve estimates of risk parameters.
Hacking humans: A case study and analysis of vulnerabilities in the advancing medical device landscape
Authors: Hempel Gabrielle , Janosek Diane Brady , Raziano Donna Brady
Published: July 2024

This paper analyses the findings and trends of discovered vulnerabilities in medical devices enabled with ‘smart’ technology. With today’s medical devices often being connected to the Internet or to an external monitoring source, the risks to people’s health increase. This paper suggests a path to mitigating known vulnerabilities to enable better informed healthcare decisions. The paper will first set the landscape discussing medical devices which enable connectivity and incorporate software, which causes increased cyber vulnerability. Secondly, it details how medical device recalls increased, due to software issues and vulnerabilities, which recalls were based on weaknesses discovered by government security entities and academic institutions. Third, the paper highlights the devices most at risk, which include implantable cardioverter defibrillators (ICDs)/pacemakers, infusion pumps, and magnetic resonance imaging (MRI) machines. Fourth, the cyber security vulnerabilities trends will be discussed with the corresponding health safety concerns. Finally, the government response in terms of risk mitigation guidance will be identified, to include a vulnerability scoring system which assesses impact and risk of exposure. The paper concludes with supporting a broader adoption of the health risk mitigation scoring system to achieve a diminished health risk of utilising connected medical devices.
Case study: Transitioning to a digital video workflow
Authors: Wills Andrea
Published: July 2024

McDonald’s creative services team — underneath the umbrella of the organisation’s global system communications group — has a fully functioning video production studio. The creative services video library collection holds all of the videos the company has produced for training and global brand stories for use at presentations and at company events. This paper is adapted from a presentation entitled ‘Getting started with video — a case study from McDonald’s’, which was given at DAM Chicago 2014. It focuses on the completion of a multi-year effort to launch a companywide digital asset management system to allow McDonald’s and its partners to share creative media, best practices and promotional information, in addition to a media asset management system that allows the producers and editors in McDonald’s creative services team to view video b-roll and log clips from the company database.
Customer-centric experiences through data
Authors: Slovak Chris
Published: July 2024

As brands shift from product-focused to customer-centric business models, their interactions and relationships with consumers are both driven and defined by data. As digitisation accelerates, increasing competition and putting more power in the hands of consumers, brands must use clean, accurate, high-quality data to deliver valuable, positive experiences that will result in a sustainable advantage. This paper outlines five key factors companies must consider when using data to create customer-centric experiences and empower marketers with the data-driven mandates generated by these continually evolving elements.
Transitioning the largest archive of animal sounds from analogue to digital
Authors: Budney Gregory F. , Mcquay William , Webster Michael S.
Published: July 2024

The Macaulay Library is the world’s largest scientific collection of audio and video natural history recordings. This paper focuses on a recently completed multi-year effort to digitise the archive’s collection of analogue-archived audio recordings. The paper describes that effort, the main principles that guided it and the lessons learned. In particular it emphasises the need to preserve audio assets at the highest possible technical standards, to use technologies with wide industry support and to use a format that facilitates migration to future formats and storage systems. The importance of rich metadata and accessibility is also discussed. The effort to digitise this collection opened it to the world, leading to dramatic increases in its use for diverse purposes ranging from scientific research to the arts.
The new way to brand: The mixing pot of art, science and, of course, a crystal ball
Authors: Racine Justin
Published: July 2024

Branding and marketing have never been as important as they are today. At a time when consumers can be selective about the brands and companies they choose to engage with, proper branding that truly speaks to the wants and needs of customers is crucial in creating emotional connections that will foster brand recognition and synergy. With advances in technology, more analytics and data on customers are available to branding professionals than ever before. This ‘crystal ball’ of information allows branding professionals to create content and branding situations that truly resonate with their target customers in a way that feels in stream and native. Geriatric Medical has embraced these technological advances and has intertwined them into its branding and marketing strategy with its customer base. As a medical supply distribution company that sells products to other businesses, Geriatric Medical utilises customers’ interests and hobbies, such as travelling, shopping and reality television to generate content that is relatable to the needs of both the customer and Geriatric Medical. This strategy has allowed Geriatric Medical to create higher levels of trust, decrease barriers to entry and create a brand that feels native and appealing to both current and new customers.
The productivity imperative
Authors: Wyllie Tony
Published: July 2024

Productivity is high on the corporate agenda across the globe. JLL tasked itself with understanding what productivity means across a variety of industries from the C-suite, finding a disconnect between value and focus. CEOs are committing over 60 per cent of their time to people in the hope that it will reflect in the productivity of their business; however, JLL found that, unless the key enablers of productivity — leadership, systems and processes — and the work environment are also continually assessed, tweaked and optimised, focusing solely on people never will produce sustainable productivity gains. With the work environment playing such a significant part in the productivity equation, this paper discusses the potential of the workplace and how organisations can assess their own work environment to produce productivity gains.
The development and measurement of a brand authenticity scale
Authors: Coary Sean P. , Oakley James L.
Published: July 2024

Modern consumers are on a quest for authenticity in the products they consume. A clear definition of the construct of brand authenticity and a precise means to measure it have yet to be developed, however. Recent research has offered the first quantitative scale for the measurement of brand authenticity. While this is clearly a step in the right direction, we propose a model for brand authenticity that is not dependent on perceptions of nostalgia and history — we argue that a brand does not have to be old or nostalgic to be authentic. Over three studies, we develop a brand authenticity scale and validate its dimensional structure, generalisability, convergent validity and reliability. Limitations and future directions for work on brand authenticity are discussed.
Digging for gold in the archive: Artificial intelligence is the treasure map
Authors: Dreilinger Ethan
Published: July 2024

There is gold (or at least golden nuggets) in digital archives, and unlocking that value can provide the new revenue stream that media outlets are looking for. Deployed wisely, artificial intelligence (AI) can offer the solution — it can scale quickly, it can have little to no impact on legacy workflow, and it can provide a direct line to monetisation. As this paper discusses, however, there are certain issues that must be addressed first, not least the fact that most media archives contain literally hundreds of thousands of video, image and audio files, for which metadata standards have evolved over decades. Compounding this is the lake of unused first-party data. This paper shows how AI can be used to solve the metadata issues underlying the various files in an archive and unlock the hidden value in so-called long-tail content, with minimal impact to existing work, workers and workflow.
Integrating DAM systems and processes within an organisation
Authors: Contreras Jacqueline
Published: July 2024

Integrating digital asset management (DAM) systems and processes within an organisation requires caution and skill. Experience with large asset creation has taught everyone the need for a highly integrated system that manages the whole content created by an organisation. Change management techniques are needed to introduce new technology to an organisation. Restructuring the workflow to unify content can cause problems for users who are not familiar with up-to-date DAM processes. Unifying the team during implementation is just as important as unifying the content in a DAM system. Creating a rapport with all the leaders in an organisation is essential to set realistic project goals.
The advanced television meter: More precise and faster audience behaviour data and insights into advert effectiveness
Authors: Tjondronegoro Daniel
Published: July 2024

This paper describes how new advanced television, video and radio measurement technology enables faster and more precise brand and advert effectiveness research and attribution. This is done through the use of new advanced proprietary automatic content recognition (ACR) technology applications that capture true audience exposure and impact. The paper describes the market opportunities for advertisers and broadcasters ready to adopt the data solutions from this technology. It explains why a new approach to ACR technology is required for passive — all-day — measurement through the use of smartphones. Finally, it describes some experiences through a case study of a top Australian television advertiser, including how actual exposure data were incorporated into one of Australia’s most sophisticated bespoke brand and advertising trackers.
Real-estate-as-a-service : The servitisation-led transformation of corporate real estate
Authors: Chua Calvin , Wang Davin
Published: July 2024

The onset of the Fourth Industrial Revolution has immutably changed not only how products and services are produced, but also the way they are delivered and consumed. Enabled by advances in technology such as sensor networks powered by the Internet of Things (IoT), cloud computing and big data analytics, the servitisation-led transformation of business models emphasises a provision of ‘access’ rather than ‘ownership’. In other words, end users pay for ‘service-based outcomes’ instead of the ownership of products. Business models employing servitisation strategies are broadly categorised as ‘everything-as-a-service’ (XaaS) and are likewise increasingly found in corporate real estate (CRE). Real-estate-as-a-service (REaaS) points to an amalgamation of various XaaS models that are now proliferating in the CRE space. Such services are popular, given flexible consumption pricing structures whereby access to space, amenities and services is scalable and provided on-demand, freeing the end user from the financial burdens of asset ownership and the risk of obsolescence due to advances in technology. In the process, REaaS also creates new possibilities for CRE’s future where the importance of physical real estate assets in creating business outcomes, operational efficiencies and employee engagement may potentially diminish. This paper explores the servitisation-led transformation of CRE by discussing its origins, underlying drivers and challenges, in linkage with overarching industry themes, with the aim of adding cross-disciplinary insight to the literature.
How to accelerate your customer-focused digital wealth management strategy
Authors: Schramme Peter
Published: July 2024

This paper explores how banks and wealth management firms can apply digital technology to develop a customer-focused digital wealth and investment management strategy. At present, the forces of digitisation are rapidly transforming the private client wealth management segment — driven primarily by the rise of ‘next-generation’ investors and their preference for disruptive technology. This paper examines how banks and other wealth managers can become more competitive by implementing digital technologies in the important areas of channel integration, customer experience, mobility and analytics. It provides examples of how financial institutions have tapped the potential of digitisation to deploy a hybrid wealth management model — one of the most important industry trends for 2016 — to meet the challenges of diverse and rapidly changing investor demographics and demand.
Safe Harbor to Privacy Shield: A view from the USA — Part 2
Authors: Corcoran Daniel D.
Published: July 2024

This paper looks at the recently implemented Privacy Shield, a regulatory framework which was negotiated between the USA and Europe to govern the transfer of personal data from the EU to the USA. This paper reviews the key changes from the prior regime, known as the Safe Harbor. This paper also summarises important terms and considerations under the new programme, as well as practical issues raised by the replacement of an entire digital trade framework. This paper also addresses policy and forward-looking issues, including the recent statements and actions by US President Trump, and the EU Commission’s initial responses.
From digital payments to digital finance: How China’s tech companies are redefining banking in Asia and soon Europe
Authors: Kapron Zennon
Published: July 2024

FinTech has the potential to completely change the way that millions of people handle their daily finances. Nowhere is this more evident than in China, where Alipay and WeChat Pay have changed the nature of retail consumption. This paper looks briefly at the history of the tech giants and their forays into digital finance, and what the future may hold as the giants continue their international expansion.
Applying new standards to old data: Wrangling metadata in a sports archive
Authors: Mandell Rachel
Published: July 2024

In today’s archival landscape, advanced technologies such as artificial intelligence are being increasingly adopted. But advanced technology can only do so much. This case study describes how International Federation of Association Football (FIFA), the international governing body for football, conducted a careful assessment of its metadata management practices and future needs, and implemented a terminology management system (TMS) to manage specific terminology and impose standards to improve the effectiveness of the metadata in its audiovisual archive. Although exploiting this new TMS to its full capacity will be an iterative process, by investing the effort now, the FIFA Audiovisual Archive can gain full control over its metadata and be better prepared to adopt new tools and workflows in the future.
Can we improve decision making about departure runway assignment? An application of the quadratic assignment and quadratic bottleneck assignment problem
Authors: Diana Tony
Published: July 2024

The Quadratic Assignment Problem (QAP) and its corollary Quadratic Bottleneck Assignment Problem (QBAP) are reputed for being non-deterministic polynomial-time hard (NP-hard) problems. In aviation, they have been used to assign aircraft to gates. This paper, based on the case of Seattle/Tacoma International airport, proposes to illustrate how the QAP and QBAP models can be used to help measure the impact of runway reassignment decisions in terms of tarmac times. This study identifies the global optimal solution for the QAP as a Mixed Integer Linear Programming and the local optimal solution for the QBAP as a Mixed Integer Non-Linear Programming.
Managing the riskiness of defined contribution pension funds in a fair-valuation context
Authors: Orlando Albina , Politano Massimiliano
Published: July 2024

With reference to a defined contribution pension scheme, this paper investigates the computation of suitable risk indicators in a fair-valuation context. This subject involves theoretical issues about the choice of the models for the dynamics of interest and mortality rates. The risk analysis is performed by computing the expected tail loss in a stochastic financial and demographic scenario. Numerical applications illustrate the impact of such evaluations on the reserve quantification in a Monte Carlo simulation framework.
Leveraging history to improve crisis response
Authors: Landry Joan H.
Published: July 2024

In the words of George Santayana: ‘Those who cannot remember the past are condemned to repeat it’.1 To navigate the future successfully, an understanding of the past is invaluable. This paper focuses on the stories of past disasters and the lessons they teach us. Such simple yet powerful lessons improve the ability to sell the importance of preparation. The paper focuses on trends discovered while teaching global leaders to prepare for disaster events. It is the stories that convince them to own their business continuity programme. These same stories can help management understand the importance of learning from the past.
Managing structured bonds: An analysis using RAROC and EVA
Authors: Cocozza Rosa , Orlando Albina
Published: July 2024

The paper investigates a decision criterion for structured bonds portfolio choices. The main issue is the application of risk-adjusted indicators as tools to select either the asset portfolio given a structured bond, or the bond structure given an existing coverage asset portfolio. Such an indicator is suitable for the appraisal of both portfolio management and the potential profits of the structured issue. The selection tool is put into an asset and liability management decision-making context, where the relationship between the expected profit and the capital-at-risk are compared in order to evaluate the issue of the bond and the expected rate of return of the whole portfolio. The case is referred to an equity-linked bond and treated by means of Monte Carlo simulations to identify the best portfolio according to the issuer targets and constraints.
Low-balance bank accounts — Part 2: Must banks collaborate to succed?
Authors: Porteous David
Published: July 2024

Low-balance transactional accounts on their own probably lose money
for most large banks. There may, nonetheless, be a business case to
issue them. Forms of collaboration among issuers may help to reduce
losses, even though collaboration may not be necessary to achieve
success. This paper reaches these conclusions based on reviewing
evidence of South Africa’s experience of promoting entry-level
banking between 1994 and 2014 and, in particular, of the Mzansi
basic bank account launched collaboratively by the four large
commercial banks and the state-owned Postbank in 2005 in the
context of other market dynamics.
The Accidental Taxonomist: An interview with Heather Hedden
Authors: Hedden Heather
Published: July 2024

In this interview for the Journal, Heather Hedden discusses with John Horodyski some of the interesting challenges with taxonomy based projects, innovations in taxonomy software solutions, as well as her thoughts on taxonomy best practices in design.
Privacy as ultimate dealmaker of the data transaction: How profiling can be GDPR compliant and lead to value creation for businesses
Authors: Brodahl Laura , Jocquet Vincent
Published: July 2024

Many papers and articles can be found that list the obligations the General Data Protection Regulation (GDPR) imposes on businesses and that focus on the costs and efforts businesses will need to incur in order to become GDPR compliant, in particular when they process personal data for profiling purposes. This paper sets out the principal arguments for how transparency and compliance with the GDPR can lead to added value for businesses.
Establishing and funding a digital asset management system at the University of Chicago
Authors: Mathews Cynthia
Published: July 2024

In 2010, the University Communications Department at the University of Chicago began investigating the building of a digital asset management (DAM) system with the potential for university-wide reach. This case study discusses the evolution of this project from the fact-finding first steps to the current state of the DAM system, which was launched in February 2013. The DAM system was set up in University Communications with seed funding for one year, with a mandate to cover its own expenses after the first year. Therefore, in addition to establishing a DAM technological solution, the team developed a cost recovery model that fit the budgets of client departments and helped contribute to the system operations, ultimately creating a sustainable internal service called PhotoStore. The workflows, technology, standards and cost plans have been set up with a solid foundation so that the PhotoStore staff can continually process incoming images and add new users efficiently. This paper will discuss the major components of the PhotoStore service, how the service was established, lessons learned and plans for the future.
Mission possible: Building an effective business continuity team in seven steps
Authors: Porter David
Published: July 2024

Several books and studies exist on the creation, development and benefits of high-performing teams; many others offer insights into the business continuity management (BCM) discipline, crisis response and planning. Very rarely, however, do they cover both. This paper will explore the seven main development areas that helped build the foundation for a successful and high-performing BCM team in the Australian Taxation Office. Practical, actionable advice will be provided, recognising that the task for those starting out can be quite daunting and complex.