The Pransky interview: Brennard Pierce: world class robotics designer and serial entrepreneur
Authors: Pransky Joanne 
Published: September 2021

Purpose

The purpose of this paper is to provide a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned entrepreneur regarding his pioneering efforts in starting robotic companies and commercializing technological inventions. The paper aims to discuss these issues.

Design/methodology/approach

The interviewee is Brennard Pierce, a world-class robotics designer and serial entrepreneur. Pierce is currently consulting in robotics after exiting from his latest startup as cofounder and chief robotics officer of Bear Robotics. Pierce discusses what led him to the field of robotics, the success of Bear Robotics, the challenges he’s faced and his future goals.

Findings

Pierce received a Bachelor of Science in computer science from Exeter University. He then founded his first startup, 5TWO, a custom software company. Always passionate about robotics as a hobby and now wanting to pursue the field professionally, he sold 5TWO to obtain a Master of Science, Robotics degree from the newly formed Bristol Robotics Lab (BRL) at Bristol University. After BRL, where he designed and built a biped robot that learned to walk using evolutionary algorithms, he joined the Robotics Research team at Carnegie Mellon University where he worked on a full-size humanoid robot for a large electronics company, designing and executing simple experiments for balancing. He then spent the next six years as a PhD candidate and robotics researcher at the Technical University Munich (TUM), Institute for Cognitive Science, where he built a compliant humanoid robot and a new generation of field programmable gate array-based robotic controllers. Afterwards, Pierce established the robotic startup Robotise in Munich to commercialize the omni-directional mobile platforms that he had developed at TUM. A couple of years later, Pierce left Robotise to cofound Bear Robotics, a Silicon Valley based company that brings autonomous robots to the restaurant industry. He remained at Bear Robotics for four years as chief robotics officer. He is presently a robotics consultant, waiting for post-COVID before beginning his next robotic startup.

Originality/value

Pierce is a seasoned roboticist and a successful entrepreneur. He has 15+ years’ of unique experience in both designing robotic hardware and writing low level embedded and high level cloud software. During his career he has founded three companies, managed small to middle sized interdisciplinary teams, and hired approximately 100 employees of all levels. Pierce’s robotic startup in Munich, Robotise, was solely based on his idea, design and implementation for an autonomous mobile delivery system. The third company he cofounded, Bear Robotics, successfully raised a $32m Series A funding lead by SoftBank. Bear Robotics is the recipient of the USA’s National Restaurant Association Kitchen Innovation Award; Fast Company’s World Changing Ideas Awards; and the Hospitality Innovation Planet 2020 Award.