bluuebunny/crossref_metadata_2025 huggingface dataset:
Assimilation and Reassembling in Entertainment and Media Industry
Authors: Hong Yang , Su Yangxin , Jiang Xinyu
Published: November 2021

Entertainment and Media industry has enriched human life and is indispensable in contemporary society, in which variety shows play an essential role. In terms of contents and types of variety shows, people are constantly exploring and innovating, creating entertaining programs dealing with topical references. Based on the status quo of Chinese variety-show market, this paper provides insight into successful cases of incorporating Chinese unique characteristics into prevailing shows via innovative modes, in pursuit of both commercial and social values. Mixed research methods, including comparative case study, Semi-structured interview and analysis of existing statistics, are employed to explore this topic. We have four interviewees from distinct fields, which helps us to conduct more comprehensive analysis on the innovation modes applied in both cases--- Sisters Who Make Waves and China Poetry Congress, in view of Schumpeter’s classical definition of innovation. We find that new reassembling of traditional components gives the variety shows a cutting edge, reflected in the application of new technology or the destruction of conventional modes. In fact, the essence of both cultural innovation and mode innovation relies on creative assimilation of original elements. Generally, Chinese variety shows are supposed to enhance the production quality and impacts of platforms through content innovation, mode diversification and giving full play to celebrity benefits.
Linearity Test with Unit Root in TV-ESTAR Framework
Authors: Song Jinqi
Published: November 2021

Firstly, this paper proposes F statistic whose limit distribution and critical values are also provided to test nonlinearity and structure change with unit root in TV-ESTAR model framework. The results show that the distribution of F statistic is nonstandard. Then, this paper analyzes finite sample characteristics of F statistics through the Monte Carlo simulation and founds F statistics has better power than kss statistics in Kapetanios et al to test nonlinear unit root with structure change.
Leadership Challenges and Developments in the Sports Business and Management Industry
Authors: Wang Chang , Gu Mingyan , Ong PuayChin , Luo Qiuyu , Li Yuanzhe
Published: November 2021

How to effectively bring leadership to bear in teamwork as a leader is something that requires constant reflection. This is also the case in the sports industry. Based on the author's understanding of leadership theory for the application of leadership, leadership is not a separate field, but requires a continuous integration of multiple disciplines. Or more precisely, leadership for sustainability – is not a separate school of leadership thought, but a particular blend of leadership characteristics applied within a definitive context. The Cambridge University Sustainability Leadership Institute offers a definition of sustainability leaders suggesting they are individuals who are compelled to make a difference by deepening their awareness of themselves in relation to the world around them. In doing so, they adopt new ways of seeing, thinking and interacting that result in innovative sustainable solutions. This would suggest that sustainability leadership is implicitly about creating change. The purpose of this study is to describe, critically analyse, two challenges faced by leaders in the sports business and management industry. The two greatest challenges for leaders in sports business and management, are that they are caught up with the risks of failure, rather than the requirements of success, Plus they are only concerned with getting rid of the things that bind them that they don't want. Instead of expanding what could be helpful for them. This study uses a case study approach to analyses and illustrate in detail the leadership challenges in the sports industry, ultimately using the sports industry as a small point to reflect in a diffuse manner that as a leader, one must be brave and positive when faced with challenges and constantly change to seize opportunities, thus demonstrating the continued significance and transformational appeal of sustainable leadership. This paper discusses in depth and ultimately concludes that for leaders facing challenges, they should not be afraid of them, but should seize them as an opportunity to improve themselves and make what may be a weak predicament into a strong strength in themselves. Turning weaknesses into strengths and developing yourself as a leader with advantages.
Risk and Opportunity Analysis of Tesla Motors Inc. Marketing Strategy and Business Ethics Study
Authors: Mo Fan , Wang Yingying
Published: November 2021

Winning the Top 500 World Brands in 2018, Tesla is working hard to cover a variety of categories including high-end sports cars and luxury cars. As a leader in the "new car movement", Tesla from Silicon Valley is committed to building cars with IT concepts, and it is not a traditional car manufacturer's thinking represented by Detroit. This paper undertakes a full marketing audit to evaluate Tesla’s strengths, weaknesses, opportunities and threats to many other car manufacturers using PEST, SWOT and USP models. Based on the above issues, the business process of external supply chain management is proposed: information-technology outreach, upstream management of docking, overall coordination and co-existence, and analysis of node elements and evaluation schemes are feasible. Besides, the recent accidents regarding the brake caliper bolts failure, battery charging, and pilot driving are also mentioned in this review. Corresponding recommendations are also provided for the improvement of moral images in the end.
Review on the Prices of Shipment Keep Rising in Perspective of Global Shipping Supply Chain Disruption
Authors: Luan Yu
Published: November 2021

The global spread of the pandemic has led to the stop of various industries, the shutdown of enterprises, the unemployment of workers and other problems. Recently, one of the issues that have aroused widespread global concern is the problem that the international shipping prices represented by the trans Pacific route continuously rising. This is the apparent performance of the global shipping supply chain interruption and brings interruption to the global supply chain. International shipping is a barometer of the international economic. The reasons behind the sharp rise in shipping prices are complex and diverse. The labor shortage under the pandemic is the root cause of low operation efficiency. The serious shortage of export containers in Asia is the direct cause of demand exceeds supply. The imbalance of international trade is the internal reason for the increase in demand. In addition, there are additional reasons such as the congestion accident in Suez Canal. In order to deal with this situation, each governments use policies, decrees and other measures to intervene moderately on the basis of the market power to restore balance for hoping to recover as soon as possible. But some international organizations related to this issue hold the opposite attitude. Shipping operators have interests directly relevant should reasonably dispatch all available transport capacity to meet demand, rationally treat and make use of short-term high profits and actively cooperate in the face of national survey, review and supervision. The problem of global shipping supply chain interruption needs to be solved jointly by all parties and strengthen pandemic control then solve the problem from the source, to release the delayed transportation efficiency as soon as possible to restore the global shipping supply chain and promote the recovery of the world economy.
The Combination of US Economy Policies under the Liquidity Trap Crisis
Authors: Cai Ganyin
Published: November 2021

This paper examines what policy combinations the US economy should adopt to escape a possible liquidity trap under the impact of the COVID-19. We used the method of argumentation and drew on the previous related theories for comprehensive analysis, including fiscal policy, unconventional open market operations, expectations management and multinational policy coordination, to produce policy recommendations.
Research on Value Investment of Start-up Companies
Authors: Jiang Yahong
Published: November 2021

This study investigates how investors can strengthen their value investment by applying the SWOT analysis in the Start-up company context. By conducting a constructive study with two cases, we develop a construction for qualitative and quantitative reference information with the help of the literature on Start-ups and value investment, the data on CB insights.com. This reference information for two Start-ups comprises funding data, investors, web traffic, news articles, patent data, and regulatory filings. This study also associates each information element to the internal factor assessment and external factor assessment of two Start-ups and accordingly develops metrics regarding the value investment. In addition, it demonstrates the different nature of two Start-ups for operating business to highlight the divergent value metrics. The key contributions of this study are the developed construction for qualitative and quantitative reference information and concluding that the founding team, market, product, business model, and competition are important factors for the development of Start-up company and investors' decision-making. The results of this study, and particularly the developed criterion, build avenues for further research on Start-ups and value investment.
Summary of Research on Inter-Organizational Relationship Risk and Knowledge Sharing in Green Supply Chains
Authors: Zhang Li
Published: November 2021

Under the macro environment of “greening” of the world economy, it is of positive practical significance to effectively identify and reduce the Inter-Organizational relationship risk of green supply chain based on the national green development strategy to build Inter-Organizational relationship based on trust. The paper discusses the connotation of green supply chain knowledge sharing, the influencing factors of green supply chain knowledge sharing, the risk of green supply chain Inter-Organizational relationship, and the operation mechanism of green supply chain Inter-Organizational relationship risk, and provides an outlook on the future research trends. From the current situation, future research should integrate multidisciplinary knowledge system and use a combination of qualitative and quantitative methods to explore the relationship between Inter-Organizational relationship risk and knowledge sharing of green supply chain, to promote the depth and further development of green supply chain research.
Platform Economy and Internet Platform Monopoly
Authors: Li Jiuding , Gao Shuaiming
Published: November 2021

With the development of computer technology and network technology, the era of digital economy has arrived, the Internet platform economy has flourished, and a number of Internet enterprises with certain influence have emerged at home and abroad. Among them, the large Internet enterprises use their own platform's advantageous position in data, traffic and algorithms to interdepend on and influence each other, thus leading to the price of commodities not only determined by market supply and demand but more influenced by the oligarchs through some tangible or intangible ways of price leadership. Internet platform vendors take a cut from both the supply and demand side, capturing excess profits in the hands of the platform to the detriment of the majority. Internet platforms are not a place outside the law and the platform economy should operate under good market rules and market competition, while the state should also amend its anti-monopoly laws in due course to meet the needs of the market at this stage.
Study on the Influence of Pharmaceutical Management on Rational Drug Use under Chinese Health Strategy
Authors: Cheng Lijuan
Published: November 2021

In order to better promote the implementation of the healthy China strategy and the innovation of public hospital system management, we can explore a modern public hospital management system that can meet the needs of the people in the new era from the aspects of medical service supply mode, collaborative governance design of public hospitals and internal management system of public hospitals. In this paper, 300 prescriptions in our hospital before and after May, 2020 were selected as research objects, and were randomly divided into two groups, one group was the control group (300 cases) without pharmaceutical management, and the other group was the observation group (300 cases) with pharmaceutical management. Then, the drug satisfaction, irrational drug use and inappropriate drug use of the two groups were compared. The results showed that the satisfaction of medication in the observation group was significantly better than that in the control group, and the irrational and inappropriate medication was lower than that in the control group, with statistical differences (P <0.05). It shows that the implementation of pharmaceutical management measures under the strategy of Healthy China can effectively improve patients' satisfaction with medication and prevent irrational medication.
GDP Forecast of Jinan and Hefei based on LSTM and the Transformation Enlightenment of Old Industrial City Jinan
Authors: Jin Menghan
Published: November 2021

Jinan City, Shandong Province, is one of the important cities in modern industrial production and development in China. It plays an important role in the industrial history of modern China and has a very rich industrial cultural heritage. Hefei City, Anhui Province, from a small city, through reform and innovation, has become a rising star of Chinese cities, with per capita GDP approaching Jinan. In this paper, the single variable time series prediction model based on LSTM is used to fit the Area GDP of Jinan and Hefei in 31 years from 1990 to 2020, and the Area GDP data of the two cities in the next three years is predicted. Finally, combined with the development of foreign old industrial cities, this paper puts forward some suggestions for the future development of Jinan.
Research on the Cultivation Strategy of Artisan Spirit and Innovation and Entrepreneurship Ability of College Students
Authors: Yan Zhou , Liu Shihan , Yuan Ruibing , Zhang Guiyin , Liu Siyuan , Wang Jiaxuan
Published: November 2021

Starting from various problems existing in college students' innovation and entrepreneurship activities, this paper explores the similarities between craftsman spirit and innovation and entrepreneurship ability, analyzes the significance of their combination for social development, and puts forward the integration of craftsman spirit and innovation and entrepreneurship in theoretical teaching, innovation and entrepreneurship practice and psychological teaching. And through some specific methods to achieve the relevant theory, improve the talent training system in colleges and universities, cultivate students' "artisan spirit", and enhance the ability of innovation and entrepreneurship.
Challenges and measures faced by commercial banks under interest rate liberalization
Authors: Li Jiuding , Cui Youchuan
Published: November 2021

the maturity of interest rate marketization marks the transformation of China's interest rate system from the traditional interest rate model to the new one.As an important participant in the reform of interest rate marketization, commercial banks are faced with many challenges, such as the decline of profit level, the substantial increase of operational risk, the increase of financial market instability, and the increase of liquidity risk.They should actively explore new business and management concepts, adopt measures to improve the prices of financial products and derivatives, introduce risk management and control mechanism, develop bank's intermediate business, and promote the development of bank's intermediate business In order to ensure the healthy and stable development of commercial banks, we should take positive measures such as strengthening the ability of debt management, reasonably dealing with the challenge of interest rate marketization.
Formulation of Measurement Sampling Plan for Small and Medium Batch Products in Supply Chain
Authors: Sun Yuanpeng
Published: November 2021

The article studies the supply chain of suppliers and manufacturers, considering the overall benefits of the supply chain, the measurement sampling plan is the small batch sampling plan with the smallest amount of sampling and the strongest discriminative ability. If the quality characteristic data is a measurement value, and the inspection workload is large and the inspection cost is high, it is recommended to adopt the measurement sampling plan based on the Laplace distribution. On the premise of ensuring quality, try to reduce the number of inspected samples as much as possible to reduce the workload and cost of inspection.
An evaluation of the investment of the delivery industry in America a specific example for DoorDash
Authors: Zhang Pengcheng
Published: November 2021

We can still see that the delivery industry in American is still growing and has not mature. To analyze it, I use the traditional swot and pestle analysis. These two tools are more accurate when we need to judge low-end products like the delivery industry. Also, I use financial analysis to deal with the data. The conclusion for most investors is not to recommend investing in these companies because the delivery industry is unstable now. DoorDash is a great example to prove. For the decision of whether investing DoorDash or not, I think it depends. Because the market in America is always that big, there has to be someone to occupy the market, but just as I mentioned, the first person to figure out the way to save their operating cost can be the winner, because the gross profit seems cannot change so much in the future, in a food-related industry, the consumer's bargaining power is pretty strong. It may not invest in this industry unless investors are angel investors and willing to take the risk.
Based on COVID-19, Analysis of The Strategic Model of E-commerce Enterprises – a Case Study of Xiaohongshu (RED)
Authors: Chen Chuyue , Ouyang Haitao , Tan Jiaqi , Wu Fan , Zhan Yuqian
Published: November 2021

Due to the impact of the COVID-19 pandemic, e-commerce and social media pervade people’s daily life, while offline businesses suffer from loss from traffic. In this paper the SWOT analysis method is employed to examine the strengths, weaknesses, opportunities and threats for RED, which, as one of the top content social e-commerce platforms in China, achieves outstanding performance under the COVID-19 pandemic. This paper tackles RED’s unique marketing and operating strategies, as well as its weaknesses that relate to operation and costs, and threats that relate to competitors and commercialization. Beside these disadvantages, profitable opportunities also arise from internal and external environment. At the end, the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.
Preface: 3rd International Conference on Innovations in Economic Management and Social Science (IEMSS 2021)
Authors: Qian Shenliang , Springhall Joyce
Published: November 2021

The organizing committee of IEMSS 2021 is proud to present the proceedings of the 2021 3rd International Conference on Innovations in Economic Management and Social Science, held in Hohhot, China during November 27-28, 2021.

 

IEMSS 2021 aims to bring together researchers, scientists, engineers, and scholar students to exchange and share their experience, new ideas, and research results about all aspects of innovations in economic management and social science, and discuss the practical challenges encountered and the solutions adopted.

 

IEMSS 2021 received more than 50 manuscripts, and less than 40 submissions have been accepted by our reviewers. By submitting a paper to IEMSS 2021, the authors agreed to the review process and understood that papers would undergo a peer-review process. Manuscripts were reviewed by appropriately qualified experts in the field selected by the conference committee, who took detailed comments and-if the submission was accepted-the authors would submit a revised version that took into account this feedback.

 

Hopefully, all participants and other interested readers will benefit scientifically from the proceedings and also find it stimulating in the process.

 

With warmest regards,

 

IEMSS Conference Organizing Committees

Hohhot, China
The Impacts of New Financial Instrument Accounting Standards on Chinese Commercial Banks
Authors: Chai Mengdie
Published: November 2021

On March 31, 2017, the Ministry of Finance revised and issued three new financial instrument accounting standards including Accounting Standards for Enterprises No.22- Recognition and Measurement of Financial Instruments. The banks of China’s A and H stocks have implemented the new standards since January 1, 2018. From January 1, 2021, the scope of implementation of the standards covers all non-listed commercial banks. The new financial instrument standards have undergone great changes in the classification and impairment treatment of financial assets, which is bound to have a profound impact on Chinese commercial banks. This article analyzes the impacts of new standards on Chinese commercial banks from the aspects of financial asset classification and measurement, impairment, credit risk management, profit and earnings management. Finally, the paper puts forward several suggestions and measures on the system and model construction, credit policy and post-loan risk management and talent training, in order to facilitate banks smooth the transition to the new standards.
Research on the Practice of Innovation and Entrepreneurship of Students Majoring in Automation and Control in Higher Vocational Colleges
Authors: Wang Shengsheng
Published: November 2021

Investigate the main links of higher vocational automation and control majors, such as training objectives, curriculum settings, and practical arrangements, in-depth analysis of the status quo of professional students' engineering practice ability, and point out the key issues. The article puts forward the idea of establishing a practical ability training platform with innovation and entrepreneurship as the main driving force. At the same time, the author combines the society’s demand for "innovative and entrepreneurial talents" and the entrepreneurial characteristics of higher vocational automation and control, based on the Java web cloud application design scheme, design a set of higher vocational students’ innovation and entrepreneurship system, which can better support higher vocational students’ innovation "Entrepreneurship" scientific research and training project management, more scientifically guide the smooth development of "innovation and entrepreneurship education" in higher vocational schools.
Exploration of the Effect and Orientation of Psychological Factors in Non-commissioned Officer Education
Authors: Gao Xinwei , Xing Dongqiu , Cui Jingna , Qi Lihua , Zheng Wenbin , Yang Kun , Chen Feiran
Published: November 2021

The psychological factors have become unavoidable problems in the learning and growth process of Non-commissioned officers due to the pressure learning and training, or the impact of life experiences, negative psychology affects the learning effect of the students, and even causes the students to deviate from the normal life track, if we carefully study the different effects of negative psychology and positive psychology, intervene in combination with positive psychological orientation in the learning process, explore the development of implementation means, give full play to the great advantages of psychology in the teaching process, and it will make the students' learning effect and psychological quality training have a complementary effect.
Research on College Physical Education Reform Method based on Multiple Intelligences Theory
Authors: Luo Ping
Published: November 2021

With the development of the times, people put forward higher and higher requirements for teaching, as well as physical education “Multiple Intelligences Theory" is applied in teaching reform in many fields. Multiple intelligences theory also plays a key role in sports teaching reform and promotes the development of sports teaching reform. The application of Multiple Intelligences Theory in physical education makes up for many shortcomings in traditional physical education. The teaching of eight kinds of intelligent organization courses is not only consistent with the spirit of quality education, but also aims to build a new physical education model suitable for students' comprehensive development in view of the shortcomings of traditional physical education and the needs of the times. Combining the characteristics of physical education teaching and the actual situation of students, it discusses how to apply Multiple Intelligences Theory to cultivate students' comprehensive intelligence in school physical education, in order to provide theoretical reference for physical education teaching reform.
Deep Integration of AI and TPACK: Reconstruction of Teachers’ Knowledge Structure in the Post-pandemic Era
Authors: Yao Yuan
Published: November 2021

The development of artificial intelligence (AI) technology has brought an unprecedented intelligent reform to teaching, and the COVID-19 pandemic has provided an opportunity for online and offline hybrid teaching mode. During the pandemic prevention and control period, the application of AI technology has brought about subversive changes in teaching methods, teaching content and teaching environment. This is the result of continuous adjustment in teaching practice in schools around the world, and will be a new characterization of teaching practice in the future. The social crisis caused by COVID-19 requires teachers to adjust their knowledge structure accordingly. Based on the new requirements for teachers in the era of AI and the traditional Technological Pedagogical Content Knowledge (TPACK) theory, this paper puts forward a new idea to reconstruct teachers’ knowledge structure by deep integration of AI and TPACK. This study studies how teachers should change their knowledge structure from the four dimensions of Pedagogical Content Knowledge (PCK), Technological Content Knowledge (TCK), Technological Pedagogical Knowledge (TPK) and TPACK, and puts forward suggestions for the intelligent development of education, in order to provide new theoretical support for teachers’ career development in the Post-pandemic era.
Cultivation of Students' Innovative Thinking in Ideology Research Learning from the Perspective of Needs Theory
Authors: Huang Yuanjun
Published: November 2021

Ideology education in Universities is based on college students. According to the requirements of the development of the times and the actual situation of the change and formation of people's thought and behavior, this paper discusses the application of need theory in Ideology education in Universities. The effect of Ideology education is composed of its own education, the satisfaction of individual needs and the satisfaction of social needs. The needs of college students are closely related to the effectiveness of College Students' ideology education. Therefore, the fundamental significance and value of modern education lies in cultivating and training students' innovative spirit, forming innovative ability, and shaping students' healthy and upward personality to meet the requirements of the times. This paper aims to improve the purpose of ideology education for college students by understanding their basic needs. Meet the reasonable needs of college students and enhance the reality of ideology education; Guide the high-level needs of college students and enhance the orientation of ideology education of college students; Respecting the different needs of college students and improving the pertinence of college students' ideology education.
New Thoughts on the Construction of Online Education Platform in Colleges and Universities during the 2019-nCoV Epidemic
Authors: Chu Xiaoyan
Published: November 2021

Affected by the novel coronavirus pneumonia, schools across the country are facing the problem of postponed school opening. In order to respond to the call of "suspended class, ongoing learning", online education has become an important measure to maintain the normal teaching work. Through the investigation and analysis of online learners, this study finds out that current online education platforms have many problems remaining to be solved including the learning questions not getting answered in time, the learning environment not real, the function of the platform not perfect. Further, it puts forward some solutions, such as strengthening online interaction, integrating virtual simulation technology, using 5G technology and creating adaptive platform, in order to promote the further improvement and development of online education platform.
Comparative Analysis of Higher Education Internationalization of China and USA from the Perspective of Policy Impacts
Authors: Gan Fanzheng , Xiao Peng
Published: November 2021

With the globalization development, the competition of higher education internationalization is intensifying in major countries with numbers of policies and changes emerge one after another. In order to explore the role of policies in the development of internationalization of higher education, this paper combines systematic policy-related documents review and case study to make a comparative analysis of the development process as well as the policies of internationalization of higher education in between China and the United States. It sorts out that the general development strategies which including policies for attracting overseas students, study abroad on public assignment, exchange projects of teachers and scientific researchers and the development of joint higher education programs. It also points out that the internationalization of higher education has become an important means of public and cultural diplomacy of large countries and an important way for countries to explode cultural exchanges, enhance the comprehensive strength of the country and continuously improve on its’ national level strategies.
GÖBEKLİ TEPE BETİMLEMELERİNDE İYİNİN VE KÖTÜNÜN ÖTESİNDE BİR HAYVAN: YILAN
Authors: DOMURCAKLI Canan
Published: November 2021

Yakın Doğu prehistorik sanatında tercih edilen bir hayvan olan yılan, Göbekli Tepe sanatında da önemli bir yere sahiptir. Sadece dikilitaşların değil, taş plakaların da yüzeyini süsler. Genellikle başka hayvanlarla; nadiren yalnız görülür. Betimleme biçimi en fazla çeşitlilik sunan hayvanlardan biri olduğu için belki de sitedeki sanatçıların sanatsal yetkinliğe ulaşmasına katkı sağlamıştır. Göbekli Tepe sanatında, bulunduğu dikilitaşta bir dekorasyon unsurunda da dönüştürülen ender hayvanlardan biridir. Betimlemelerin çoğunda fantastik bir görünüm sergiler fakat kimi betimlemelerde bu fantastik görünüm söz konusu hayvanın tanımlanmasını güçleştirir. Söz konusu sürüngen bu özelliklerinden kaynaklı Göbekli Tepe insanının öyküsel anlatılarının bir parçası gibi görünmektedir. Yılan doğasından gelen ürkütücü ve tehlikeli özelliklerine rağmen, içinde bulunduğu betimlemelerde korku ya da kötülük çağrıştıran elemanlara rastlanılmaz. Birçok betimlemede aşağı doğru yönelen hareketi belki de bu hayvanın yer altıyla olan ilişkisini vurgulamaktadır.
BÖLGESEL GÜÇ OLMA BAĞLAMINDA SİYASAL PAZARLAMA AÇISINDAN KAMU DİPLOMASİSİ: KURTLAR VADİSİ DİZİSİ SÖYLEM ANALİZİ
Authors: KILIÇASLAN Emine
Published: November 2021

Bölgesel güç olma bağlamında siyasal pazarlama açısından Türk dizilerinin gerek Ortadoğu gerekse Balkanlar ve Türk Cumhuriyetlerinde gösterime girmesi Türk kamu diplomasisi açısından oldukça önemli bir güçtür. Yumuşak güç olarak tanımlanan kamu diplomasisinin kültürel boyutu ile alakalı olan bu olgu, Türk sinema ve dizi sektörünün gelişmesinde de önemli rol oynamaktadır. Türkiye Cumhuriyeti’nin bölgesel güç olması bağlamında önem taşıyan bu diziler ekonomik, siyasal ve kültürel güç ilişkileri bağlamında tanıtım amaçlı da hizmet vermektedir.

Bu bağlamda bu araştırmanın amacı Kurtlar Vadisi ve Kurtlar Vadisi Pusu dizi serisinin işlediği siyasal pazarlama kavramlarının bölgesel güç olma bağlamında Türk kamu diplomasisi açısından önemini göstermektir. Bu nedenle araştırmanın inceleme materyali Kurtlar Vadisi ve Kurtlar Vadisi Pusu dizi serisidir. Kurtlar Vadisi ve Kurtlar Vadisi Pusu dizi serisinin gösterimi ile ilgili çıkan haberler pozitif, negatif ve nötr olarak, söylem analizi yöntemi ile analiz edilmiştir.
Role of Database Marketing in Improving Quality of Service in Jordanian Private Hospitals
Authors: Hashem Tareq
Published: November 2021

Current study aims to determine the role of database marketing in improving quality of service in Jordanian private hospitals. The study's population is consisted of marketing managers only or their deputies in the Jordanian private hospitals which contains (69) hospitals. Online questionnaire was distributed over a random sample amounting (59) managers, (51) questionnaires were collected, that is (86.44%) of the total sample. The study results indicated that Jordanian private hospitals use database marketing in improving quality of Service in Jordanian Private Hospitals. There is no difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ educational level. There is a difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ experience.
The Effects of Cross-Border E-Commerce on International Trade and Economic Growth: A Case of China
Authors: Hang Suri Ho Ho Thi , Adjouro Togo
Published: November 2021

With the financial crisis in 2008 and its negative consequence on traditional foreign trade and economic growth, China has adopted cross-border e-commerce as a new international business model. The purpose was to enhance international trade and sustain economic growth. However, despite the remarkable increase of cross-border e-commerce, China’s traditional international trade and economic growth have continued to grow slowly. This paper used the ARDL bounds test over the period 2005-2020 to examine the effect of China’s cross-border e-commerce on international trade and economic growth. The findings from our research indicate that in both the short-run and long-run, cross-border e-commerce has positively impacted international trade and economic growth in China. Therefore, in order to promote trade and economic growth, the government should continue to support the development of cross-border e-commerce.
Comparison of Forwarder Productivity and Optimal Road Density in Thinning and Clearcutting of Pine Plantation in Southern Brazil
Authors: de Vargas Daiane Alves , Souza Franciny Lieny , Sampietro Jean Alberto , Nicoletti Marcos Felipe , Bonazza Marcelo , Topanotti Larissa Regina
Published: November 2021

The prescription of forest management determines the number of trees to be cut and, consequently, the harvested wood volume, which directly influences the forest operations dynamic. The objectives of this paper were (i) to analyze the effect of process factors on wood extraction performance with forwarder in first thinning and clearcutting of Pinus taeda L. plantations; and (ii) to economically determine the optimal road density to manage these plantations. Time and motion studies at the cycle element level were conducted to quantify and model the time consumption, productivity, and operational costs of the extraction. The optimal road density (ORD) for both operation types (OT) was determined based on the transport geometry model, considering the minimization of the sum of unitary costs with construction and maintenance of roads, loss of productive area, and wood extraction. The extraction distance (ED), slope (SL), average log volume (LV), and OT had a significant effect on the time consumed in travels, and therefore, on productivity (PPMH). In clearcutting, the average PPMH was 12.17 m3ob PMH0-1, while, in thinning, it was 10.94 m3ob PMH0-1; however, as the ED increased, the difference of PPMH and the cost of extraction between the operations decreased, which highlighted a greater effect of this factor on forwarder’s work in clearcutting. For this reason, the ORD for clearcutting (37.76 m ha-1) was higher than for thinning (27.84 m ha-1). Therefore, we demonstrated in this study that the type of operation and forest management regime, as well as their interaction with process factors, affect the sizing of the number of roads per unit area, and also the costs of the forest activity.
Experimental study of the solid fouling effect on the air-cooled apparatus characteristics
Authors: Morozyuk Larisa , Sokolovska-Yefymenko Viktoriia , Moshkatiuk Andrii , Hrudka Bohdan
Published: November 2021

External fouling on the heat exchange surface of air-cooled apparatus are formed during operation, which leads to a significant increase in energy consumption and deviations from the optimal operating mode of the entire system. This phenomenon is a problem for all energy conversion systems. This paper presents the experimental study results of a complex of a commercial cooled object with real fouling on the air condenser surface. To study the effect of fouling, an experimental bench was developed – a single-stage refrigerating machine that provides cold supply to a thermostatic chamber. Three types of fouling were used: sand, fluff and dust. Fouling were picked from the operating condensers and identical in the type of heat exchange surface to the experimental sample. With a change in the quantitative and qualitative composition of the fouling, the air condenser thermal and aerodynamic characteristics and the energy efficiency of the machine as a whole were determined. The experiment showed that at maximum fouling of the heat exchange surface with sand and fluff, air movement stops. This means that at a certain thickness of sand and fluff layer, an air impermeable dense structure is formed. Dust with the same form of filling the free space for the flow remains permeable to air. Experiments showed that the qualitative composition of the fouling is the main factor that determines the heat exchanger performance. It was found that from the experimental set of fouling, roadside dust has the greatest negative effect on the condenser characteristics and the machine as a whole. The aerodynamic properties of the heat exchanger depend to some extent on the qualitative composition of the fouling. As a conclusion, it was suggested that the process nature of air flow passing through the investigated fouling can be described as gas flows in porous media.
Introduction to Fourier analysis using IT tools of Laboratory of Technical Aids of Teaching IF UJ.
Authors: Wietecha Tomasz , Kurzydło Piotr M. , Bogacz Bogdan F.
Published: November 2021

The general aim of this article is to present didactic aspects of familiarizing students with the Fourier analysis. This didactic process issues through the use of IT tools of Laboratory of Technical Aids of Teaching is discussed. There are four separate computer stations, differing in software, where students learn step by step: composing signals from single harmonics, visualization through images of rotating vectors of harmonic signal composition, operation of a virtual generator of a given number of harmonics and elements of the CMA Coach system in the context of signal analysis. The applied didactic methods are aimed at students of biophysics for whom the Fourier analysis is of practical importance.
Ujęcie problemowe usługi elektronicznych płatności w e-administracji na przykładzie ZUS (Payment-as-a-Service)
Authors: Górka Jakub
Published: November 2021

Celem artykułu jest prezentacja w ujęciu problemowym usługi elektronicznych płatności w e-administracji na przykładzie projektu Zakładu Ubezpieczeń Społecznych (ZUS), którego odpowiednie przygotowanie, wdrożenie i utrzymanie są warunkiem spełnienia wymagań instytucji oraz jej klientów. Realizacja projektu e-płatności komponuje się ze Strategią Zakładu Ubezpieczeń Społecznych na lata 2021–2025. W artykule porównano atrybuty przygotowywanej w ZUS usługi e-płatności z atrybutami podobnych usług e-płatności świadczonych w polskiej administracji publicznej i w wybranych krajach europejskich. Ponadto analizowany jest model usługi (od strony ZUS i klienta), proces przygotowania do jej uruchomienia, profil ryzyka e-płatności ZUS i wybrane kwestie problemowe wdrożenia. Owe aspekty badane są z zastosowaniem następujących metod badawczych: analizy danych zastanych, ankiety, case study, obserwacji uczestniczącej, heurystyki myślenia lateralnego. Artykuł ma charakter praktyczny i przedstawia proces przygotowania do wdrożenia usługi e-płatności w administracji publicznej w formule Payment-as-a-Service.
Characterizing Husbandry Risk Factors Associated with Metastatic Soft Tissue Mineralization in Zoo-Housed Komodo Dragons (Varanus komodoensis) in the United States
Authors: Zimmerman Dawn , Yu Jennifer H. , Schaftenaar Willem , Debnar Laura , Reavill Drury , Garner Michael M. , Mitchell Mark A.
Published: November 2021

Metastatic soft tissue mineralization has emerged as a major cause of death in captive Komodo dragons ( Varanus komodoensis ). A cross-sectional survey-based study was performed to evaluate husbandry-related risk factors for metastatic mineralization in zoo-housed Komodo dragons in the United States. Nineteen institutions participated, nine of which (47.4%) had a history of metastatic mineralization within their collections. Husbandry at participating institutions varied in temperature gradients, outdoor exposure, artificial lighting, and diet items offered. Differences in husbandry were tested between institutions with and without a history of mineralization using univariate analyses, and variables resulting in a significance level ≤0.10 were entered into a multinomial logistic regression model. The only variable demonstrating a significant difference during univariate analyses was the number of dragons per enclosure ( p =0.036), while the only significant predictive variable after modeling was humidity approximation. Zoos that approximated rather than measured humidity were 12.0 times as likely to have a history of mineralization in their Komodo dragons (OR 12.0, p =0.045). These variables likely reflect the under- or overestimation of exhibit humidity levels, and the tendency to house males and females together. Based on post-mortem findings for 27 dragon mortalities from these institutions, the presence of mineralization at necropsy was significantly associated with female dragons (OR 18.2, p =0.0044) and yolk coelomitis or embolism (OR 6.76, p =0.046). Although this study did not identify definitive links between husbandry and the prevalence of mineralization at the institutional level, the survey revealed high variation in husbandry conditions, and potential
Implementation of Feldspar as a partial replacement material in cement mortar (exploration and application)
Authors: Fouad Edris , Al-Tamimi Mahmoud , Aldelgawy Mohammed
Published: November 2021

This paper aims to explore and evaluate the use of Jordanian Feldspar as a natural resource partial replacement material for cement and sand in cement mortar. First, Al-Jaishia area was explored through a global positioning system (GPS) navigation to gather site samples of Feldspar raw material. Then, cement and sand were partially replaced by Feldspar with substitution ratios of 5%, 10%, 15%, 20%, and 25% for each. The study included the effect of cement replacement on normal consistency and setting time for cement paste. The water content along with initial and final setting times increased with the increment of cement replacement ratio. Moreover, mechanical properties (compressive, flexural, and residual compressive strengths) of cement mortar with cement and sand replacement were evaluated. The compressive and flexural strengths after 3, 7, and 28 days of curing were examined for both cement and sand replacement. While, residual compressive strength for cement replacement after 28 days was measured at elevated temperatures of 400°C, 600°C, and 800°C. The compressive and flexural strengths decreased by increasing the Feldspar replacement ratio for both cement and sand at all specimen ages. Whereas, heat resistance properties were improved by cement/Feldspar replacement. The best result for residual compressive strength was obtained at 15% replacement ratio and 400°C temperature.
EXPERIMENTAL COMPARATIVE STUDY BETWEEN MPPT, HYBRID P&O AND FUZZY CONTROL FOR A SMALL WIND TURBINE APPLICATION
Authors: MUGURUZA  VELILLA IGNACIO , MOLA SANZ ENEKO , GALLO TORRES MARLON , UGARTEMENDIA ITURRIZAR AITZOL , ABAD BIAIN GONZALO , CABEZUELO ROMERO DAVID
Published: November 2021

ABSTRACT
This study focuses on a comparison between different maximum power extraction controls for a small wind turbine application. In this case, a vertical axis wind turbine (VAWT) coupled to a permanent magnet synchronous generator (PMSG) is used. The analysis is performed for variable winds, so that a real small wind turbine application is simulated. An experimental platform and a wind tunnel are used to recreate the different wind profiles. Diverse controls are compared, a "classical" MPPT, a hybrid Perturb & Observe control and a fuzzy control. Artificial intelligence allows the creation of control algorithms that are not bound by the mechanical parameters of the wind turbine, thus avoiding the need to characterize the wind turbine and define the maximum power curve. It is determined that, for almost constant wind profiles, the hybrid Perturb & Observe extracts more energy. However, for the same profile with greater variability, the fuzzy controller extracts more energy.
Knowledge of people in the East London District of South Africa about Coronavirus SARS-CoV-2: an online survey
Authors: Fernandez Simon Christopher , Fernandez John Percival
Published: November 2021

Introduction: World Health Organization declared Coronavirus SARS-CoV-2 a pandemic after two months of its propagation in China. The lack of coordination among people about the new Coronavirus threat is evident mainly due to the dearth of knowledge. Objective: To assess the knowledge of people in the East London district of South Africa about Coronavirus SARS-CoV-2. Methods: The study was anchored on a quantitative method approach and adopted a descriptive research design. The sample consisted of 160 adults. Using the virtual snowball sampling technique, people who were 18 years and above of age and can read English were selected for the online survey. The data were collected using a 3-point Likert scale questionnaire which was uploaded in Google Form. Data were analyzed using descriptive and inferential statistics. Results: The majority of the participants knew the myths and facts about the news. They were aware that wearing a face mask prevents Coronavirus transmission, drinking liquor and using hand dryers would not kill the virus. Some people were not sure whether eating garlic or rinsing the nose regularly with saline water would help to prevent from being affected by Coronavirus. The findings also showed that there was a significant difference (p<0.05) among different age groups of people on their knowledge about the Coronavirus. Conclusion: By comparing the overall findings with the facts issued by World Health Organization, people in the East London district of South Africa had sound knowledge about Coronavirus SARS-CoV-2 on its transmission and what preventive measures should be taken.