MANAGING THE CAPITALISATION OF AGRO-INDUSTRIAL ENTERPRISES
Authors: Davydenko Nadiia , Hordei Oksana , Skrypnyk Halyna , Novytska Olena 
Published: August 2024

The agribusinesses that depend on significant financial investments for their stable existence face the need to create effective mechanisms for attracting capital reviewed in the context of the current business environment. The development and implementation of such mechanisms can significantly contribute to the growth of their market value and capitalization. This not only ensures the stability of enterprises in a volatile economic environment, but also opens up new opportunities for their development and expansion. The main purpose of the study is to systematize existing approaches to determining the market capitalization of enterprises, analyze financial indicators of agro-industrial enterprises and assess the impact of russia’s full-scale invasion on these indicators. The goal is also to identify practical aspects of market capitalization formation on the example of domestic agro-industrial enterprises whose shares are actively traded on the open market. Uncovering this goal will allow for a better understanding of the dynamics and peculiarities of capitalization in the agricultural sector in the context of economic and political factors of influence. The article analyzes the theoretical and practical aspects of capitalization of agricultural enterprises. The author also considers their role and importance in the context of market indicators that reflect the efficiency of economic activity. Particular attention is paid to the impact of russia's full-scale invasion of Ukraine on February 24, 2022 on the agricultural sector and its capitalization. The adequacy of management decisions in response to current challenges depends on an accurate and objective analysis of the situation, which is possible through in-depth analytical assessment, the article emphasizes. The authors examine in detail the dynamics of key financial indicators on the example of specific agricultural enterprises, define the main tasks and goals of assessing their financial condition. Strategies for increasing the market capitalization of agro-industrial enterprises are proposed on the basis of analytical calculations. In order to improve the current situation in the context of market capitalization of agro-industrial enterprises, the authors propose a number of strategies that will contribute to the growth of the value of shares of these companies. One of the key areas is to increase the investment attractiveness of enterprises. This can be achieved by systematically informing investors about positive changes in the activities of enterprises. This will help reduce the level of their undervaluation by the market. It is important to expand the presence of enterprises in the market, in particular through the inclusion of their shares in alternative trading platforms. In addition, it is proposed to maximize dividend payments by efficiently using net profit and developing effective strategies for the realization of attracted investments. This will help to increase the capitalization of companies. Further research in this area will focus on a detailed analysis of the market capitalization of leading agricultural companies, as well as on identifying the key factors that contribute to its increase. Such an approach will not only provide a deeper understanding of the mechanisms of agricultural sector development, but will also make a significant contribution to the overall economic development of the country.