bluuebunny/crossref_metadata_2025 huggingface dataset:
The Effect of Financial Compensation, Intrinsic Motivation and Physical Work Environment on the Performance of Employees of the Human Resources Development Agency of the Ministry of Home Affairs of the Republic of Indonesia
Authors: Khasanah Intan Ayu Nur , Cik Ahmad , Digdowiseiso Kumba
Published: April 2024

This study aims to determine the effect of financial compensation, intrinsic motivation and physical work environment on the performance of employees of the Human Resources Development Agency of the Republic of Indonesia. The type of research used is quantitative research. This study used primary data by distributing questionnaires as many as 138 respondents. Data analysis uses descriptive and inferential analysis. In the implementation of the study using primary data obtained through the distribution of questionnaires and processed with SPSS 25. The results of the study showed that the financial compensation variable (X1) had a positive and significant effect on the performance of employees of the Human Resources Development Agency of the Republic of Indonesia. The intrinsic motivation variable (X2) has a positive and significant effect on the performance of employees of the Human Resources Development Agency of the Republic of Indonesia. Physical work environment variables (X3) have a positive and significant effect on the performance of employees of the Human Resources Development Agency of the Republic of Indonesia.
Pragmatic Analysis of Deception and Miscommunication in Saki’s’ The Open Window
Authors:   English Language Unit, Studies Centre, University of Technology and Applied Sciences, Salalah, Sultanate of Oman., Eragamreddy Dr. Nagamurali
Published: April 2024

This research looks at how Saki, also known as H.H. Munro, uses Grice’s maxims to accomplish practical consequences in his short story “The Open Window.” The research investigates how meaning is created through speech and how violations of these principles lead to misconceptions using a pragmatic approach. The research examines how the story’s characters interact in accordance with or without respect to Grice’s four maxims—quality, quantity, manner, and relation —using a qualitative descriptive technique. The study’s questions explore Vera’s application of these aphorisms, the irony and misinterpretation resulting from Framton Nuttel’s presumptions regarding them, Munro’s potential social critique of Victorian communication conventions, and the narrative’s thematic implications of deception, manipulation, and social anxiety. Thirty of Grice’s maxims are found in the story, which Vera disobeys to produce hilarious consequences. The conversation sheds light on how these broken rules lead to misunderstandings and manipulation while also providing an understanding of the story’s social setting and the intentions of the protagonists. This pragmatic approach highlights the significance of effective and transparent communication in interpersonal relationships while enhancing our comprehension of the story’s dynamics, comedy, and thematic depth.
Exploring challenges of online learning in the context of Ba Ria – Vung Tau University by English Major students
Authors:   Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam, Hong, Ph.D. Nguyen Xuan , Thi Phuong Nguyen ,   Ba Ria – Vung Tau University, Ba Ria – Vung Tau Province, Vietnam
Published: April 2024

This study aims to find out challenges of English major students in conducting online learning at Ba Ria – Vung Tau University (BVU). The research results were found by analyzing quantitative data by introducing survey to 160 English major students; the qualitative data was summarized by 15 English major students and 10 teachers from the interview. The results revealed many difficulties by the evaluation and perception of both students and teachers. The aspect of support is the highest while the lowest belonged to the challenges in aspect of the environment. Meanwhile, the challenges in aspect of collaboration were at the second position and the third position is about students’ attitude towards online learning. About challenges relating to equipment, the result was at the fourth position. Additionally, further discussions and recommendations on challenges that English major students encountered during online learning were also proposed.
A New Method for Analysis of Martials Nano and Micro Electronics Technologies
Authors:   Northern technical university & IRAQ- Kirkuk 36000, Atiyah Bassam Mohsin
Published: April 2024

This final qualifying work investigates prospective microelectronic and nano electronic materials. The purpose of the final qualifying mission is to evaluate potential manufacturing technologies and materials. In the first phase of the endeavor, potential materials for microelectronics and nanoelectronics were investigated. Graphene, fullerenes, fullerites, carbon nanotubes (CNT), nanofibers, ferrites, barium hexaferrite, nano powders, and epitaxial coatings are among these substances. An investigation into diverse methodologies pertaining to the production of auspicious materials was undertaken during the preliminary stage of the undertaking. Molecular beam epitaxy, pulsed laser deposition, spray deposition, physical vapor deposition (PVD), chemical solution deposition, gas-phase synthesis, electrospinning, chemosynthesis, detonation synthesis and electric explosion, chemical vapor deposition (CVD), spray deposition, physical vapor deposition (PVD), and the sol-gel method were among these processes.
Teoria da Sintaxe Espacial (TSE) e Caminhabilidade:
Authors: Ozelim Juliana Carvalho Mendes , Holanda Frederico Rosa Borges de
Published: April 2024

A combinação da Teoria da Sintaxe Espacial (TSE) e do conceito da Caminhabilidade se destaca como uma abordagem inovadora para compreender a organização do espaço urbano e seu impacto na mobilidade a pé. Este estudo busca explorar a interseção entre TSE e Caminhabilidade, destacando como esses conceitos se complementam para compreender a relação entre a forma urbana, as conexões das redes de pedestres e a acessibilidade em áreas urbanas. Em especial, a TSE fornece ferramentas valiosas para avaliar a integração e conectividade das redes viárias e sua influência na caminhabilidade. Uma revisão sistemática de 13 (treze) estudos que aplicaram essas abordagens em diferentes contextos urbanos revelou que a forma urbana desempenha um papel crucial na moldagem da caminhabilidade, afetando a acessibilidade, a segurança e o conforto dos pedestres. Embora as pesquisas tenham apontado algumas limitações, como a falta de consideração de fatores específicos e a realização de estudos em áreas geograficamente restritas, elas contribuíram para o desenvolvimento de modelos estatísticos e metodologias para aprimorar a caminhabilidade em várias cidades, principalmente as europeias. Portanto, é recomendável expandir essas análises para diferentes contextos urbanos, especialmente em cidades brasileiras, para promover um planejamento urbano mais eficiente e sustentável.
Produção do espaço e segregação socioespacial
Authors: Kasburger Amanda Eloísa , Pippi Luis Guilherme Aita , Weiss Raquel
Published: April 2024

A expansão física das cidades pautada nos interesses do mercado imobiliário privado têm contribuído de forma significativa para o aumento das desigualdades e a segregação socioespacial. Nesse sentido, este estudo tem como objetivo analisar a configuração urbana da cidade de Santa Cruz do Sul, cuja produção do espaço tem tido como foco condomínios fechados de alto padrão, a fim de verificar sua relação com a distribuição socioeconômica por meio da teoria da Sintaxe Espacial. Os resultados encontrados demonstram que a população de maior renda, residente em condomínios fechados localizados em áreas periféricas, se encontra ainda mais segregada que a população de menor renda, em grande parte, fruto da fragmentação do tecido urbano. Neste caso, a segregação socioespacial existente é fortemente caracterizada pela escolha dos ricos em se separar dos demais, um processo denominado autossegregação.
Padrões do veraneio
Authors: Bezerra Júnior Ricardo Barros , Donegan Lucy , Figueiredo Lucas
Published: April 2024

Este estudo investiga padrões socioespaciais em praias de Itamaracá, ilha localizada na Região Metropolitana do Recife (PE). Reconhecida pelos seus atrativos paisagísticos e pelo fácil acesso à capital, a ilha desempenhou um papel significativo no turismo entre as décadas de 1980 e 1990, com a disseminação de residências de veraneio pela classe média metropolitana no seu território. Apesar da intensa exploração imobiliário-turística, estudos apontam uma evasão do turismo na atualidade, enquanto parte da mídia e o senso comum perpetuam uma visão negativa sobre a ilha. Diante desse debate, a pesquisa objetiva aprofundar a compreensão do atual panorama da Ilha de Itamaracá a partir de um estudo socioespacial, apoiando-se na Teoria da Lógica Social do Espaço (Sintaxe) e em dados censitários do IBGE referentes ao ano de 2010, considerando variáveis como renda e densidade demográfica. O estudo revelou complexidades do território e da distribuição de diferentes grupos sociais na Ilha. A proximidade relativa ao mar caracteriza distinção dos mais ricos, que se distribuem em duas maneiras: alguns preferem áreas de alta acessibilidade priorizando o acesso a serviços, enquanto outros buscam maior reclusão através de um processo de segregação voluntária; já os com rendas mais baixas tendem a se localizar no interior do território.
Characterizing traditional Brazilian house typologies by means of intervisibility analysis
Authors: Palazzo Pedro Paulo , Carvalho Eduarda Toscano de
Published: April 2024

This paper analyzes the morphological differences in traditional urban architecture in Brazil between the typologies of rowhouses and urban or suburban mansions, from the mid-eighteenth to the early twentieth century. It focuses on the relatively uniform and conservative context of the states of Rio de Janeiro, Goiás (including Tocantins), and Minas Gerais. This study highlights defining characteristics of each of the two typological series. While most previous studies have looked at tree graph analysis to assess the topological connections between individual spaces, this research turns to intervisibility analysis, evidencing the morphological centers of compositions. The results highlight how visual integration analysis confirms the overlap between the spatial composition of both rowhouses and mansions and the attributes of social life specific to each of these typologies. These attributes include the location of the family room in the rear of rowhouses and, in contrast, the primacy of ceremonial spaces in the front of mansions.
Editorial SintaxeBRASIL
Authors: Medeiros Valério , Holanda Frederico
Published: April 2024

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Improving Car Manufacturing Efficiency: Closing Gaps and Ensuring Precision
Authors:   Sr Vehicle Integration Engineer, USA, Vinalbhai Shah Chirag , Naveen Dolu Surabhi Srinivas ,   Sr Software Engineer, USA
Published: April 2024

Manufacturing of an automobile consists of production and assembly of various individual components related to both on the interior and exterior of a vehicle. All these components are spatially related to each other hence making it a very complex procedure. Sometimes a variance in this spatial relationship can have a direct effect on both the appearance as well as the performance of the vehicle. As industry produces several thousands of units a day, minor defects like gaps and flushness between parts are generally neglected as it is very costly and time consuming to rectify them. This paper demonstrates the variance in each of the unit that is produced by taking five samples of same car built by the same manufacturer. This spatial variance maybe avoided by employing procedures like PPAP and other tools.
Determinants of Cross-border E-Commerce Usage Based on TOE Framework of SMEs in Hebei Province
Authors: Jingjing Zhang , Idris Sidah
Published: April 2024

A comprehensive model has been developed to evaluate the usage and outcomes of cross-border e-commerce (CBEC) at firm level. The model is built on the TOE framework, and we have focused on the post-adoption phase, which involves the actual usage of e-commerce and its potential to generate value, rather than just the adoption aspect that is typically the focus of previous literature. The aim of this research is to investigate determinants of e-commerce usage among small and medium enterprises (SMEs) in Hebei Province. The main focus is to conduct preliminary analysis and reliability and validity testing on data of the pilot study. This is necessary to receive valuable feedback from the participants and ensure the final survey's reliability and validity. A pilot survey is conducted in SMEs of Hebei Province using purposive sampling to analyse reliability and validity. In the pilot study, we conducted a survey of 50 SMEs in Hebei Province, and the reliability and validity of our findings were confirmed, and the result provided a context to undertake the analysis of data. The research provides SME employees, managers, governments, and researchers in Hebei Province with a reference for formulating strategies that suit the business model of CBEC SMEs in the province and helps firms make good use of e-commerce to increase international competitiveness.
Huguenots au grand large
Authors: Lestringant Frank
Published: April 2024

Au XVIe siècle, les tentatives coloniales auxquelles les huguenots prennent part sont celles de la France Antarctique au Brésil, dans la baie de Guanabara ou Rio de Janeiro (1555-1560), et de la Floride, lors de la décennie suivante (1562-1565). Cette seconde colonie menaçait les intérêts espagnols, d’où son anéantissement en quelques semaines. Pour se faire reconnaître des Indiens, Dominique de Gourgues, en 1568, fait chanter à ses troupes trois Psaumes, avant de passer à la vengeance. Le désastre de 1565 marque un seuil et un nouveau départ. Dès lors, l’Amérique tout entière sera divisée entre catholicisme au sud et protestantisme au nord, la Nouvelle-France canadienne exceptée.
La création d’une Église réformée évangélique française en 1902 dans le cadre de la francisation du comté de Nice
Authors: Orban Myriam Anny
Published: April 2024

Les protestants français installés à Nice après le rattachement de 1860, dits de seconde génération, ou nés outre-Var, selon la terminologie de l’époque, sont de plus en plus nombreux. Ils souhaitent se séparer de l’Église vaudoise de Nice qui dépend de la Table vaudoise en Italie et créer une Église réformée française. En 1899, quelques protestants entrent dans une phase nettement offensive et mettent en œuvre une stratégie afin de se débarrasser du pasteur vaudois Auguste Malan (Augusto Giovanni Malan). Ils fondent le Comité Protestant Français (CPF). Les difficultés s’accumulent et se conjuguent avec la situation particulière du Comté de Nice en voie de francisation et la situation politique et religieuse propre à la France. Le CPF est confronté aux divisions internes au protestan-tisme. Depuis le synode national de 1872, il existe deux unions d’Églises protestantes en France : l’une de tendance évangélique, l’autre de tendance libérale. L’État se dé-sengage des accords pris lors du Concordat. Climat politique et idéologie alimentent les débats. En 1902, en dépit des difficultés, les membres du Comité Protestant Français inaugurent leur Église réformée de France, obtiennent un poste de pasteur et, par une singulière opération financière avec l’État, parviennent à verser un salaire à leurs pasteurs.
The Importance of the Development of Compilation of Monolingual Dictionaries (by the Example of the Explanatory Dictionary of the Kazakh Language)
Authors:   U. Zhanibekov South Kazakhstan Pedagogical University, Bayniyazov A. , Bayniyazova Zh. ,   U. Zhanibekov South Kazakhstan Pedagogical University
Published: April 2024

There are many types of dictionaries depending on the purpose and scope of use. Among them, a special place is occupied by monolingual explanatory dictionaries, which reflect the vocabulary of the cultural life of the people as a whole. Explanatory dictionaries are a real resource that collects the vocabulary of a language in one place. The creation and improvement of monolingual dictionaries has its own unique features. Therefore, it is important to continue the tradition of employing the basics of lexicography in explanatory dictionaries, expand them, republish them, and constantly update them. The article emphasizes the importance of constantly updating the explanatory dictionary and improving its vocabulary articles. In particular, the 15-volume “Dictionary of the Kazakh Literary Language”, prepared by the Akhmet Baitursynuly Institute of Linguistics in the Republic of Kazakhstan in 2011, was selected. This dictionary is an example of creating an explanatory dictionary, reflecting existing traditions and practices of scientific creation of dictionaries. In addition, the article also discusses such issues as ways to enrich the content of dictionary entries by selecting the examples from works of art, examples of spelling complex words, conventional abbreviations; it also provides various explanations of individual concepts for dictionary entries. Particular attention is paid to explaining political terms such as “sovet” (Soviet) and “tarikh” (history) associated with the Soviet era.
Eastern Motif in Kazakh Literature (based on the fairy tale “A Thousand and One Nights”)
Authors:   Korkyt Ata Kyzylorda University, Kamisheva G.А. , Zhanbershiyeva U.N. ,   Korkyt Ata Kyzylorda University, Tulebayeva А.Т. ,   Korkyt Ata Kyzylorda University
Published: April 2024

One of the relevant aspects of the study of modern comparative literature is the study of the complex of motives and motional complexes. Modern literary critics attach great importance to the motive and the motive complex. Because research on the motive and the motive complex in literature shows the influence of a certain literary period and individual folk literatures on the global literary process. Literary critics note that translated works are a separate aspect of the study, since the “plot-motive repertoire” of literature develops primarily due to translated works. The collection “One Thousand and One Nights” is recognized as one of the best examples of world literature. He entered the spiritual life, folklore and written literature of many peoples. “Tales of Scheherazade” is the most beautiful and highly artistic work among the remarkable monuments of oral literature. The life of the people is always reflected in its folklore. That is why the tale is a rich material for ethnocultural research. It will identify the main concepts of the national image of the world and track its changes. The tale is one of the traditions and genres that for many centuries have not lost their significance for world art culture. Subjects, motifs, images from folklore fairy tales are transmitted from generation to generation, play the role of carriers of cultural values and norms adopted in society. “A Thousand and One Nights” is a work that has become a phenomenon of mass culture in the fairy tale genre. There are many subjects and motives of this collection in world literature, Kazakh literature is no exception. The article examines the origin, distribution around the world, the influence on world literature of the book “One Thousand and One Nights”, which became a medieval Arabic encyclopedia, including the poetic transformation of the motives of this collection in Kazakh literature of the XIX–XX centuries. In addition, various variants of dastan SeifulmalikBadigulzhamal” from “One Thousand and One Nights” were investigated by a comparative analytical method.
National Code of Kazakh Proverbs and Sayings
Authors:   S. Seifullin Kazakh Agrotechnical Research University, Kurmangali F.T. , Baimbetova A.A. ,   M.H. Dulati Taraz Regional University, Sarsembayeva M.K. ,   M.H. Dulati Taraz Regional University
Published: April 2024

Proverbs that store centuries-old cultural and historical information of the people, as a national code, are one of the spiritual values of the people. Proverbs and sayings are one of the most valuable types of verbal art, continuing from ancient times to the present day. It is known that the culture, spiritual wealth, and worldview of a people with a centuries-old history are transmitted from generation to generation through the language of the nation. That is, the true image of each nation and its existence are stored in the memory of descendants based on the language of this nation. Thus, one of the basic concepts of linguoculture can be considered the linguocultural code, the main tool that allows you to recognize the national code, get information about the ethnic group. In this regard, the main purpose of the article was to recognize proverbs and sayings that have accumulated national values of the Kazakh people as a national cultural code. The article analyzes the ethno-cultural, cognitive content of linguistic units in the paremiological system of the Kazakh people, proverbs and sayings are considered as a set of centuries-old signs of information. In linguistics, the anthropogenically relevant scientific paradigm considers the relationship between a person, language and culture, correlating language with the society in which this language functions, the social environment accumulated over the years of experience of the population as a whole, centuries-old history, the world of knowledge and traditions. Anthropogenically relevant paradigm is a branch of science that involves solving the problems of determining the influence of language on cognition, human culture, and how it functions. Obtaining proverbs as an object of study in the knowledge of the national-cultural picture of the world is one of the urgent problems of linguistics. The national code has been preserved in the language, traditions and customs, national character, culture and literature of the people. In particular, proverbs and sayings that convey the knowledge and worldview of the people, the general way of life, reflect the peculiarities of the national picture of the world. Since time immemorial, the cultural and spiritual identity of the Kazakh people has been distinguished by virtue, integrity, wisdom. The national code is rich in kindness, dignity, honesty, kindness, teaching and upbringing, commitment to spiritual and moral values. The national code peculiar to the Kazakh people has long accumulated debt and justice. Therefore, the systematic study of the linguistic nature of proverbs and sayings in the knowledge of the linguistic picture of the world and the definition of the national code is inextricably linked with the study of cultural identity, the nature of the people.
The Importance of the Method of Creating a Thesaurus in the Study of Literary Texts
Authors:   Alikhan Bokeikhan University, Abikenovа L.T.
Published: April 2024

The article examines the scientific methodological foundations of thesauru research of literary texts. To this end, the formation of the concept of thesaurus and the meaning of the thesaurus method, the types of thesaurus dictionary and their main function are analyzed. The importance of the thesaurus research method in the study of literary texts is determined. The research used methods such as systematization, generalization, sorting, and formulation of the material. The article pays special attention to foreign and domestic thesaurus studies, analyzes the types of thesaurus dictionaries and their features. The article compares the thesaurus and a simple dictionary, identifies a number of optimal moments and ineffective aspects of the thesaurus. In the article, the thesaurus is recognized as a special terminological dictionary within a particular subject area, the meanings of which are close to terms (words and phrases) and semantic relations between them and grouped into concepts. The thesaurus analysis method is also an important research method in modern literary science. The thesaurus research method is widely used in the analysis of literary texts, as it allows you to identify semantic connections between words and understand the meaning of a work, helps to analyze and classify words, create dictionaries and lexical databases. The results achieved in the course of the study can be used in thesaurus research, the construction of a thesaurus based on literary texts.
Analysis of Postcolonial Kazakh Poetry in the Context of Minor Literature
Authors:   Pamukkale University, Toltay F.
Published: April 2024

In the article, the characteristics and manifestations of post-colonial Kazakh poetry are analysed based on the concept of “minor literature” introduced by French philosophers Gilles Deleuze and Felix Guattari to the field of social sciences and postmodern discourse. During the period of the Soviet Union, that is, in the understanding of colonialism, the literature of the colonised peoples was always considered as someone else's literature, and the author himself was excluded and considered as “another person”. Even after independence, these complexes continued on literary/cultural/political basis. As a result, the image of the typical writer in literary texts, works, language, style, political content and collective discourse has undergone significant changes. This article analyses these and other changes in post-colonial Kazakh poetry in the context of minor literature. Focusing on the works of Kazakh poets, including Turmanbay Moldagaliyev's poems written after independence, and poets such as Yesengali Raushanov, Bakhytzhan Kanapiyanov, Meirkhan Akdauletuly, Temirkhan Medetbek, Bakhyt Kenzheev, it draws attention to the deterritorialisation of the language and the transformation of the Kazakh language into a creole language and the political and collective discourse of literary works. Within the framework of these studies, the psychological impact of colonialism and emancipation tendencies in post-colonial Kazakh society and political and social issues were evaluated through literary texts.
The Role of Non-Verbal Communication in Language Classes in a Multilingual Audience (from Experience of Working on Electronic Educational Platforms)
Authors:   South Kazakhstan State Pedagogical University, Kanayeva L.С. , Narozhnaya V.D. ,   South Kazakhstan State Pedagogical University
Published: April 2024

The article was written on the current topic of improving intercultural communication in the context of globalization and the rapid development of high technologies. The purpose of the article is to study the role and characteristics of mastering nonverbal communication skills by students studying foreign languages in higher education in intercultural interaction, as well as to develop proposals for the use of electronic educational platforms to improve the effectiveness of learning. The problem is that in Kazakhstan’s universities there are not enough academic hours to master non-verbal communication, so almost no attention is paid to this aspect of learning foreign languages. At the same time, ignoring the training of students in nonverbal communication of representatives of the cultures of the foreign languages being studied is a serious omission of the higher education system, since it impedes the full intercultural communication of future specialists. Today it is necessary to look for modern pedagogical technologies, methods and techniques to solve this problem. The article uses the following research methods: dialectical cognition, formal logic, analysis of scientific literature, linguistic and cultural approach, induction, deduction, comparison, complex analysis and modeling. The authors of the article come to the conclusion that effective intercultural interaction is impossible without mastering nonverbal communication of other peoples of the world. The authors of the article propose to teach university students nonverbal communication of other cultures using modern remote technologies, for example, virtual classes on electronic educational platforms. In particular, it is possible to create appropriate training modules with different tasks, exercises, lecture material, audio and video files, as well as final testing or project protection. This will allow students to study and practice nonverbal communication skills in a convenient distance format, including with native speakers of foreign languages (video lectures, real-time communication with native speakers of the languages being studied, performing creative tasks, etc.). Since today, through the Internet, all students and teachers interact with foreigners to one degree or another, solving educational tasks and analyzing specific cases will not be difficult for them. A promising direction for further research, according to the authors of the article, may be methodological developments for the introduction of electronic courses on mastering non-verbal communication of cultures of the countries of the foreign languages they study into the curricula of the higher school.
Scaling the practice of an effective all-season tourism product
Authors:   Academy of Labor and Social Relations, Eneeva Elena K. , Rabyshev Dmitry E. ,   Academy of Labor and Social Relations
Published: April 2024

Nowadays the hotel development is growing dynamically, the actual indicators of the industry are increasing like for like, the planned indicators are being formed on the horizon 2030 and then. Dozens of large resort projects and hundreds of projects of suburban park hotels in various concepts and classes are being implemented. The most dynamic segment is recreational hotels offering tourists accommodation and vacation programs. Competition for the Russian tourist flow has formed, and this trend will intensify. The article shows methods of achieving the target efficiency of recreational hotels at the conceptual level — a key task for the planned development of a tourist product and meeting the needs of tourists.
The Impact of Digital Marketing Adoption on Firm Performance: A Case Study of Small and Medium Enterprises in India
Authors: Verma Akash
Published: April 2024

Purpose: The aim of the study was to investigate the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The adoption of digital marketing among small and medium enterprises (SMEs) in India has led to significant improvements in firm performance. Increased online visibility and reach have resulted in greater customer engagement and acquisition for these businesses. Cost-effectiveness and targeted advertising through digital channels have enhanced ROI compared to traditional marketing methods. SMEs embracing digital marketing have experienced heightened brand awareness and recognition in competitive markets.
Unique Contribution to Theory, Practice and Policy: Resource-Based View (RBV), Institutional Theory & Innovation Diffusion Theory may be used to anchor future studies on the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India. Develop tailored digital marketing training programs and capacity-building initiatives aimed at enhancing the digital literacy and skills of SME owners and employees in India. Policymakers should also prioritize initiatives to improve digital connectivity and access to affordable internet services in rural and underserved areas.
Effect of Experiential Marketing on Customer Engagement and Loyalty in the Tourism Sector in France
Authors: Girard Paul
Published: April 2024

Purpose: The aim of the study was to investigate the effect of experiential marketing on customer engagement and loyalty in the tourism sector in France.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Experiential marketing in France's tourism sector significantly boosts customer engagement and loyalty by offering personalized, memorable experiences. Despite challenges like cost management, leveraging digital technologies presents opportunities for enhanced personalization. Overall, experiential marketing plays a vital role in shaping customer perceptions and fostering lasting relationships in French tourism.
Unique Contribution to Theory, Practice and Policy: Hedonic consumption theory, service-dominant logic (SDL) & social exchange theory may be used to anchor future studies on the effect of experiential marketing on customer engagement and loyalty in the tourism sector in France. Tourism businesses in France should prioritize the implementation of tailored experiential marketing initiatives that align with the unique characteristics and preferences of their target customer segments. Government bodies and tourism authorities in France should facilitate industry collaboration and knowledge-sharing initiatives to foster innovation and best practices in experiential marketing.
How Cultural Differences Affect the Adoption and Effectiveness of Green Marketing Strategies in Germany
Authors: Schmitt Felix
Published: April 2024

Purpose: The aim of the study was to investigate how cultural differences affect the adoption and effectiveness of green marketing strategies in Germany.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Cultural differences significantly impact green marketing in Germany. Germans prioritize authenticity, quality, and performance, alongside environmental consciousness. Trust is crucial, with consumers valuing transparency and credibility in marketing. While price sensitivity remains, competitive pricing enhances success. Tailoring strategies to align with German values is essential for effective engagement and promoting sustainability.
Unique Contribution to Theory, Practice and Policy: Social identity theory, consumer engagement theory & gratifications theory may be used to anchor future studies on how cultural differences affect the adoption and effectiveness of green marketing strategies in Germany. Fast-food brands should prioritize measurement and evaluation of social media marketing efforts to assess their impact on brand equity. Government agencies and regulatory bodies in Brazil should collaborate with industry stakeholders to develop guidelines and best practices for social media marketing in the fast-food industry.
IgG4-Related Disease and Monoclonal Gammopathy: Case Report
Authors:   Universidad Científica del Sur, Lima, Peru, Huaringa-Marcelo Jorge , Solis-Chimoy Blanca ,   Universidad Nacional Mayor de San Marcos, Lima, Peru, F. Pinto-Ruiz Diego ,   Asociación para el Desarrollo de la Investigación Estudiantil en Ciencias de la Salud  (ADIECS), Lima, Peru, Portella-Hidalgo Bruno ,   Universidad Nacional Federico Villareal, Lima, Peru
Published: April 2024

Background: IgG4-related disease (IgG4-RD) is a progressive, chronic, atypical presenting clinical entity characterized by an elevated serum IgG4 level, leading to an immune-mediated fibroinflammatory condition affecting various organs. Case Summary: We present the case of a patient with clinical manifestations compatible with chronic pancreatitis due to the time of evolution. Physical examination revealed submaxillary, axillary, and inguinal lymphadenopathy and pain on abdominal palpation. Laboratory tests showed eosinophilia and a hepatocellular pattern in the liver profile. Immunofixation showed a monoclonal IgG lambda band with IgG4 values of 1183 mg/dl. To confirm the diagnosis of autoimmune chronic pancreatitis associated with IgG4-related sclerosing cholangitis, imaging tests were performed, which showed intrahepatic and extrahepatic cholestasis associated with pancreatic parenchymal alterations compatible with this entity. Subsequently, upon initiating glucocorticoid therapy, the patient evolved favorably. Conclusion: ER-IgG4 is a rare condition that causes inflammation and scarring in various organs. It is hard to diagnose and often mistaken for other diseases. The pancreas and biliary tract are frequently affected.
Autolesión en estudiantes universitarios del Estado de México
Authors: Córdova Osnaya Martha , Rosales Pérez José Carlos , Rosales Córdova Aldebarán
Published: April 2024

El objetivo de esta investigación es identificar la presencia de Autolesión, Autolesión Sin Intencionalidad Suicida (ASIS), Autolesión Con Intencionalidad Suicida (ACIS) y Autolesión Sin-Con Intencionalidad Suicida (AS-CIS) que reportan estudiantes universitarios del Estado de México, conforme al sexo. Los participantes fueron 1 820 alumnos (931 hombres y 889 mujeres) provenientes de un muestreo no probabilístico de dos facultades de una universidad del Estado de México, con edad promedio de 19.7 años. El registro de la presencia de Autolesión, ASIS y ACIS se llevó a cabo a través de un autoinforme con formato de un reactivo referido a cada una de dichas categorías. La as-cis fue registrada por la respuesta afirmativa a los tres reactivos. Respecto a la presencia en porcentajes, el 12.03 % reportaron Autolesión (3.41 % hombres y 8.62 % mujeres), 7.14 % ASIS (2.25 % hombres y 4.89 % mujeres), 0.66 % ACIS (0.17 % hombres y 0.49 % mujeres) y 4.23 % AS-CIS (0.99 % hombres y 3.24 % mujeres). En las cuatro categorías existe mayor proporción estadísticamente significativa de mujeres que de hombres. Se discuten los resultados encontrados.
Improvement of the recipe of yogurt from goat milk with natural sugar substitutes
Authors: Мustafayeva A. K. , Altaiuly S. , Каlemshariv B. , Calikova R.
Published: April 2024

The article presents the results of studies conducted to identify the biological effects of active and food additives on the organoleptic, physico-chemical parameters of yogurt made from goat's milk. The aim of the work is to improve the recipe of goat's milk yogurt with natural sweeteners. A yogurt made from goat's milk was created with the replacement of refined white sugar with natural sweeteners, its organoleptic and physico-chemical parameters were studied. The practical significance of this work lies in the fact that a recipe-component composition and a method for producing yogurt from goat's milk without refined sugar, with the addition of natural sweeteners, which are good because they are products that contain a number of substances useful for health. A parametric scheme of the technological process of yogurt fermentation is presented. The organoleptic parameters and physico-chemical properties of goat's milk yogurt with the addition of stevia and erythritol extracts meet the requirements for yoghurts. As a result of research, a technology for the production of yogurt from goat's milk using natural sweeteners erythritol and stevia has been developed, a product with high nutritional and biological value has been obtained, and also has pleasant taste qualities, hiding the specific taste of goat's milk.
Study of qualitative indicators of combined textured materials for special clothing of express delivery courier
Authors: Kucharbaeva K. Zh. , Orynbayeva Sh. N. , Sarttarova L. T.
Published: April 2024

The article considered the effective issues of preparing a set of quality of special clothes for express delivery courier service, strengthening corporate culture and promoting the brand. The special uniform of the employees ensures the reputation and reliability of the service companies, which increases the professional image of the service. A special uniform, made of textured materials mixed with corporate colors, allows customers to immediately identify the field of service, increases its recognition in this field and the loyalty of its work. In the preparation of express delivery courier clothing sets, mixed textured materials were selected and the wear resistance, non-cracking and friction resistance properties of the various materials package met the specified index requirements, the state technical regulatory committee analyzed the standard indicators in the test samples. The multi-functional express delivery courier clothing set prepared according to the requirements of modern fashion has the importance of creating a new composition of the suit in new constructive and artistic solutions for each season, making the transformation of the courier clothing according to the function impossible. On the basis of the above-mentioned factors, courier clothing is transformed according to the service. A set of clothes prepared with reflective elements ensures the safety of the courier (front waist, back waist, sleeves, trouser seams). Courier's special work clothes made from a package of mixed textured materials, express delivery set is easy to service and meets operational requirements, its shape allows comfortable operation in any weather without hindering movement and extends the service life.
Peningkatan Kemampuan Literasi Numerasi Peserta Didik melalui LMS Moodle pada Materi Dasar-Dasar Pemetaan
Authors: Arjita Rendra , Astina I Komang , Bachri Syamsul , Mutia Tuti
Published: April 2024

Tujuan dari dilaksanakannya penelitian tindakan kelas (PTK) ini adalah untuk meningkatkan literasi numerasi peserta didik di kelas X.4  SMA Negeri Pesanggaran tahun pelajaran 2022/2023 melalui pemanfaatan LMS berbasis Moodle pada materi dasar-dasar pemetaan mata pelajaran Geografi. Penelitian ini diselenggarakan untuk mengatasi permasalahan rendahnya kemampuan litarasi numerasi peserta didik yang dilaksanakan dalam beberapa siklus. Jumlah peserta didik yang dijadikan sebagai subjek penelitian ini adalah seluruh peserta didik kelas X.4 dengan jumlah 35 peserta didik. Penelitian ini silakukan pada setiap siklus dengan langkah mulai dari perencanaan, pelaksanaan, pengamatan dan refleksi pada setiap siklusnya. Proses pengumpulan data dilakukan menggunakan metode tes sesuai dengan indikator kemampuan literasi numerasi serta observasi pelaksanaan kegiatan pembelajaran oleh observer. Dari hasil penelitian mengungkapkan bahwa telah terjadi peningkatan kemampuan literasi numerasi peserta didik melalui pemanfaatan LMS berbasis Moodle. Hal ini dibuktikan dengan peningkatan kemampuan literasi numerasi peserta didik kategori tinggi pada sebelum siklus dan siklus I sejumlah 1 (3%) peserta didik. Setelah diberlakukan tindakan, berdasarkan hasil observasi dan refleksi pada siklus II meningkat menjadi 19 (54%) peserta didik. Dengan demikian peningkatan kemampuan literasi numerasi peserta didik di kelas X.4 dapat disimpulkan telah memenuhi indikator keberhasilan pada siklus II, sehingga penelitian tidak perlu dilakjutkan ke siklus III.
Penggunaan Coaching Model GROW-ME untuk Meningkatkan Kompetensi Guru Bahasa Inggris dalam Menyusun Asesmen Pembelajaran
Authors: Insani Kristina Dian , Tj Hery Winoto , Andriono Takim
Published: April 2024

Melakukan asesmen pembelajaran adalah kegiatan guru dalam rangka mengumpulkan bukti pencapaian tujuan pembelajaran. Kompetensi guru sangat berperan dalam menyusun asesmen pembelajaran, agar tidak terbatas pada tes tulis saja. Sebuah penelitian tindakan dilakukan dengan tujuan mengevaluasi penggunaan Coaching Model GROW-ME dalam meningkatkan kompetensi guru Bahasa Inggris menyusun asesmen pembelajaran. Penelitian dilaksanakan  dalam dua siklus. Setiap siklus melibatkan empat tahap, yakni Perencanaan, Pelaksanaan, Pengamatan, dan Refleksi. Coaching dilakukan pada tahap Pelaksanaan mengikuti model GROW-ME, mencakup Goal (Tujuan), Reality (Kenyataan), Option (Opsi), Will/What Next (Kehendak/Apa Selanjutnya), Monitoring (Pemantauan), dan Evaluation (Evaluasi). Subjek penelitian adalah tiga guru Bahasa Inggris di SD Kristen Masa Depan Cerah. Hasil penelitian menunjukkan bahwa penggunaan Coaching Model GROW-ME efektif untuk meningkatkan kompetensi guru dalam menyusun asesmen pembelajaran. Pada akhir siklus kedua, dua subjek mencapai skor 91 (Amat Baik), sementara satu subjek mencapai skor 80 (Baik). Dengan demikian ketiga subjek mencapai indikator keberhasilan dengan skor minimal pada kategori Baik.
PARTNERSHIP PATTERN AND HOUSEHOLD WELFARE LEVEL OF SUGARCANE FARMERS
Authors: Nuraeni  , Rasyid Rasmeidah , Dhaifina Amran Farizah
Published: April 2024

Partnering with a sugar factory is the main choice for sugarcane farmers in Bone Regency because they are unable to process their own farm production, obtain market guarantees, and obtain production facilities. The aims of this study were to: (1) Identify the partnership pattern between sugarcane farmers and PT Perkebunan Nusantara XIV (PTPN XIV) Camming Sugar Factory, (2) Analyze the income of sugarcane farmers, (3) Analyze the welfare level of sugarcane farmers’ households. The respondents were 35 sugarcane farmers who had partnerships with PTPN XIV Camming Sugar Factory, and two key informants fromthe company who supervised the partnership which were expected to be able to provide information about the partnership pattern. The analytical method used is descriptive statistical analysis, income analysis, farmer’s household income structure analysis, household expenditure structure and welfare level analysis. The results showed that: (1) The partnership pattern run by sugarcane farmers and PTPN XIV Camming Sugar Factory isplasma-core pattern, where core being the nucleus and plasma the smallholding farmers. (2) The average income per harvest season of sugarcane farming is Rp. 13.991.923. (3) Sugarcane farmer households are categorized as prosperous with an average of 37.6% of total household expenditure is on food
Molecular docking and dynamic studies of Indian blackberry in contrast to X-ray structure of human PPAR gamma
Authors: Soorya Aravindakshan Aghil , Katole Suraj , Sharma Sameer , Dinesh Susha , Shantaram Manjula , L. S. Hallur Raghavendra
Published: April 2024

Introduction and Aim: This study aims to elucidate the phytopharmacological and pharmacokinetic characteristics of Indian blackberries about human PPAR gamma receptors through in silico analyses. The protein receptor known as human PPAR gamma was retrieved, along with phytochemicals to perform molecular docking techniques to analyze the inhibitory effects of Indian blackberries.

 

Methods: The human PPAR gamma receptor was obtained from the Protein Data Bank, and a set of phytochemicals was sourced from the IMPPAT database, and subsequently retrieved through the PubChem database. Molecular docking studies were conducted to assess the inhibitory interactions between Indian blackberry constituents and human PPAR gamma.

 

Results: Among the various ligands investigated, ligand 12304985 exhibited the highest binding affinity towards the human PPAR gamma receptor. Subsequent analyses involved the assessment of ADMET profiling, secondary structure analysis, and Ramachandran plot analysis at the molecular level for human PPAR gamma.

 

Conclusion: Our findings suggest that Indian blackberry, particularly ligand 12304985, exhibits promising inhibitory interactions with human PPAR gamma receptors. This in silico investigation provides valuable insights into the potential phytopharmacological and pharmacokinetic properties of Indian blackberries, paving the way for further in vitro and in vivo studies to validate these findings.