bluuebunny/crossref_metadata_2025 huggingface dataset:
iQiYis Marketing Strategy in the Chinese Market ---Based on the Case of the Light On Theatre
Authors: Yang Kaicheng
Published: November 2023

Streaming platforms are popular in China, with many streamers competing with each other; one of the famous streaming services in China is iQiYi. 2020 saw the launch of iQiYis own production of theatre: the Light On Theatre. As the first suspense drama theatre, analysing its marketing strategy can help better understand the main marketing objectives for future suspense dramas in China. This paper takes Light On Theatre as a case study and uses the 4c model to analyse the reasons why it has competitiveness in the Chinese streaming market. This paper analyses the Light On Theatre using each element of the 4c model (consumers, cost, convenience, and communication) and provides some recommendations on the results of these analyses. It concludes that the success of Light On Theatre stems from a focus on consumer experience and gives some suggestions to help maintain Light On Theatres competitiveness. A positive online environment can help to enhance the consumers viewing experience, thereby increasing consumer loyalty.
Investment Strategy Analysis of Internet and Technology Companies Taking Apple Inc as an Example
Authors: Wang Haozhe
Published: November 2023

With the continuous development of the internet and its related industries, the internet is constantly popularized in residents' daily life. Therefore, the development and progressive prospects of internet technology companies are significant for investors. However, little research is concentrating on the strategy of investing in the technology sector and its corresponding development. Therefore, the research theme of this paper is to take Apple Inc. as an example to analyze the development trend and corresponding investment strategies of internet technology companies. This paper uses the stock data of the top 30 companies ranked in market value in the technology sector in the past eight years and analyzes the data with a momentum strategy model. This paper finds that the internet technology company and its corresponding technology field will continue to develop and grow. Apple Inc. has gained a leading position in this field through its innovative products and technologies. Additionally, the momentum strategy has higher returns after improvement and application in science and technology. In the future, with continuous development in science and technology, the corresponding investment in this field will be further profitable.
Research on the Sheep a Sheep Marketing Strategy
Authors: Hou Yupei
Published: November 2023

This paper aims to explore the marketing strategy for the "Sheep a sheep" mobile game. With the rapid development of the mobile internet, the gaming industry has become one of the most popular and thriving sectors. In this highly competitive market environment, effective marketing strategies are crucial for the success of a game. This study conducts market research and analyzes the "Sheep a sheep" game. It proposes marketing strategy recommendations to help the game stand out in the fiercely competitive market. This study identifies the unique selling points and challenges of the "Sheep a sheep" game by analyzing the target users and competitors and conducting a SWOT analysis. These findings suggest marketing strategies, including product positioning, pricing, distribution channels, promotion, and brand building. Implementation plans and evaluation metrics are also discussed to guide the execution and assessment of the marketing strategies. The findings of this study provide insights and recommendations for game developers, marketing professionals, and practitioners in the industry. Furthermore, it contributes to academic research on mobile game marketing strategies. By delving I nto the marketing strategy of the "Sheep a sheep" game, this research uncovers business opportunities and challenges, making a valuable contribution to the development of the gaming industry.
Portfolio Optimization Based on Six Chinese Stocks
Authors: Chen Zeyang , Gao Jingwei , Yang Yiqi
Published: November 2023

China's capital markets started late and there are still many problems with securities trading, adding to the risks for investors. Establishing a portfolio in the A-share market and reducing non-systemic risks through diversification of investment not only reduces the volatility faced by investors, but also stimulates the enthusiasm of investors and enhances the liquidity of the capital market. Therefore, six representative stocks of Yahoo Finance are selected in this paper, and the adjusted closing price of stocks is collected. The mean-variance model is used to find the optimal weight ratio of these six stock portfolios through training sets and test sets. The actual returns are compared with the market to evaluate the outcome of the portfolio. The model results demonstrate that the Sharpe ratio of the portfolio with the highest Sharpe ratio is 68.70%, and the weight of Wuliangye is the highest at 73.55%, while Shenzhen Fountain is only 0.16%. The volatility of the least volatile portfolio is 26.48%, of which YUNNAN BAIYAO has the highest weight (37.78%), and Hithink RoyalFlush has the lowest weight (0.73%). The minimum volatility portfolio yields less than the maximum Sharpe ratio portfolio, but both outperform the market. After excluding the smallest stocks in the portfolio, the portfolio remains stable. The results displays that the mean-variance model can play an effective role in constructing the portfolio of A-share market.
How Does ESG Performance Affect Firm Value
Authors: Wang Ruiqian
Published: November 2023

With an increasing number of companies applying ESG-related activities, many researchers have recently focused on what effects could be brought to the firms value by the firm ESG performance. Researchers have two main views on this relationship. One view is that the ESG performance and disclosure of nonfinancial reports play an important role in improving a firms value and sustainable development. The other view is that ESG performance is not only meaningless for a firms value but also harmful to the firms value, especially for firms in developing countries. But firms they used for testing the relationship may belong to different industrial fields. So the firms used in this article would belong to the technology, energy, and finance fields To avoid the essential distinctions between different firms that belong to different industrial fields. After analyzing the MSCI EGS ratings history data over the last five years or since records began and the stock prices during the corresponding periods for these three industries respectively, the benefits on a firms value brought by the better ESG performance tend to be more obvious in the technology and finance industries than the firms in the energy industries.
The Impact of Fluctuations in the Pounds Value on Commercial Banks Activities Based on Mini-budget and Banks Interest Rate Hikes
Authors: Sun Wuwei
Published: November 2023

Since August 2022, the British pound exchange rate has continued to decline due to multiple factors such as the global epidemic and the Russia-Ukraine war. Against the background of the cost of living crisis with high inflation, especially the sharp rise in energy costs, the British government issued a new tax cut, namely the mini-budget, but the implementation effect is very poor; Subsequently, the Bank of England adopted successive interest rate hikes in an attempt to stabilize the value of the pound and temper the general situation of inflation. This paper critically evaluates the impact of the fluctuation of the value of sterling on the activities of commercial banks in the financial market and analyzes the reasons, advantages, and disadvantages. Commercial banks can benefit from sterling volatility in several ways, such as generating higher trading revenues, enhancing asset liquidity, attracting more capital inflows and trading opportunities, and increasing equity market capitalization. On the other hand, a similar sterling appreciation could have multiple negative effects on commercial banking operations, including risk management, net profits, policy interest rates, and international competition. For the development prospects of commercial banks, it is recommended that in the context of the overall global economic downturn, timely adjust their operations and strategies to adapt to these changes, to withstand the business risks related to exchange rate fluctuations, such as changes in interest rates, interest spreads, and capital costs.
Analysis of Donkis Global Strategy and the Factors Influencing Its Entry into the UK Market
Authors: Huang Xueni
Published: November 2023

This paper analyzes Donkis global strategy and the factors influencing its entry into the UK market. The paper follows a logical structure, starting with an introduction to Donkis global strategy and its success in Asia. A literature review is conducted to identify the factors influencing Donkis entry into the UK market, including research problems and objectives, market entry approach, and market-driving strategy for foreign markets. The paper then provides a case description of Donkis entry into the UK market, including an analysis of its expansion strategy and store design, as well as the challenges and opportunities for the company in the UK market. Problem analysis is conducted to identify the key challenges and opportunities for Donki in the UK market, including competitors, regulations, and supply chain. Finally, the paper provides recommendations for Donkis entry into the UK market, including a market entry approach, differentiation strategies, compliance and quality assurance, and optimized logistics. By adopting these recommendations, Donki can enhance its chances of success in the UK market and overcome the challenges identified in the problem analysis.
The Influences of Foreign Shareholdings on Chinas Financial Market
Authors: Li Yicheng
Published: November 2023

Chinas financial market is one of the largest in the world, with a vast scale and diverse range of financial instruments, including stocks, bonds, currencies, futures, and foreign exchange. Operating within a highly regulated environment, the Chinese financial market continues to advance market-oriented reforms and financial innovation, attracting the attentions of both domestic and international investors. Simultaneously, the Chinese financial market is closely interconnected with the international market, providing crucial support for Chinas economic development, but also facing numerous challenges. As the era progresses, in order to enhance the development level of Chinas financial market, it is necessary to invigorate national enterprises and promote foreign equity holdings. This article aims to explore the influences of foreign shareholding on the development of Chinas financial market from the perspectives of the history of foreign shareholding in China, the positive role it has played, the current issues surrounding foreign shareholding, and the future prospects and suggestions for its development.
Time Series Analysis of LBMA Gold Price and Its Relationship with Stock Price
Authors: Yu Pengjiang
Published: November 2023

With the continuous development of modern financial system, the gold market and stock market have gradually become a hot topic of research in the financial field. Many scholars have conducted deep research on gold and stock price. The ARIMA model is used in this paper to investigate the time series of the gold price and its relationship with stock price by using LBMA gold price and S&P 500 Index data between 1980 and 2022. According to the results of research, the gold price shows an upward trend over the entire period and would fluctuate within a certain range in short term. Moreover, gold price is positively related with stock price. And when there is a rise in gold price, there would be a rise in stock price. This study uses newer data to fill the gaps in the field and provide reference for investors and central banks. Finally, this paper has some shortcomings. The study should further discuss the optimality of the model and data.
Development Status and Management Experience of Corporate Carbon Management in the Dual Carbon Background: A Case Study of Huayin Power
Authors: Cheng Jiayi , Ou Chuanyang
Published: November 2023

In order to address global environmental issues such as climate change, countries around the world have introduced climate change policies, such as the Kyoto Protocol and the Paris Agreement, to limit global carbon emissions. China has actively responded to climate change and other political and economic issues and proposed the "Dual Carbon" strategy in 2020, vigorously developing clean energy and promoting the green and low-carbon transformation of industries. This paper analyzes the impact of "carbon trading" on the "carbon management" of Hua Yin Electric Power from the perspective of ESG analysis, focusing on the environmental, social, and corporate governance aspects. The study aims to summarize the management experience of Hua Yin Electric Power in "carbon management" and provide reference for further optimizing and improving the "carbon management" in the power industry. Hua Yin Electric Power, as a leading company in the power industry, is representative and has reference significance for the optimization and improvement of "carbon management" in the power industry.
Impact of the Global COVID -19 Pandemic on the Earnings of the Construction Industry
Authors: Liao Yining
Published: November 2023

The past two and half years has witnessed the huge impact of COVID-19 on the world economy. Construction industry is a pillar of the economy, buildings such as factories and warehouses and structures such as roads, docks, and dams required by various material production departments of the national economy are all products of the construction industry; machinery and equipment of industrial enterprises must also be installed by construction enterprises to form the final production capacity. is going through huge effect caused by COVID-19.This research aims to develop an understanding of how much, from which aspects and at what ratio the COVID -19 pandemic have affected the earning of construction industry by calculating the relative earnings of the construction industry through the data collected about four cities around the world. The result showed that Both the income and cost of the construction industry suffered from loss at the first stage of covid-19 pandemic. While London and NYC went through more loss in construction industry compared with Beijng and Wuhan.
Analysis of New Energy Vehicles Taking Tesla as an Example
Authors: Lyu Siqi
Published: November 2023

In the current context marked by a growing number of start-ups, the lack of clearly successful enterprises is not a random occurrence, but rather highlights complex underlying reasons that require thorough investigation. This paper undertakes an investigation focused on the case study of Tesla, integrating perspectives from the fields of business and economics to analyze the complex factors driving the success of innovative start-up companies. This study employs a comprehensive literature review method to emphasize the significant influence of departmental contributions in shaping tactics that foster success. This research not only enhances the comprehension of the strategic formulation process in present-day start-ups but also has the potential to act as a guiding reference for rising companies. Drawing on a comprehensive review of Tesla's trajectory, this research offers valuable insights to future start-ups, enabling them to develop strategies that are well aligned with achieving success.
Empowering Home Buyers: A Data-Ddriven Approach to Real Estate Pricing in Ames, Iowa
Authors: Tang Yousheng
Published: November 2023

The demand for both housing and investment real estate has significantly increased due to rising urbanization and growing household savings. To address the need for operable real estate pricing models, this study explores potential variables affecting the sale prices of properties in Ames, Iowa, from 2006 to 2010. Utilizing data mining techniques and regression analysis, this study develops a model incorporating 12 independent variables that can be easily obtained during property visits. By offering an easily appliable tool, this research enables potential home buyers to estimate property sale prices, even without extensive expertise in Data Science, Investment, and Economics. The findings demonstrate that analyzing 12 variables directly related to the property itself such as interior finish of the garage, foundation material, and remodeling date can explain approximately 85.2% of the variance in sale prices. Empowering consumers with this knowledge can help reduce the information gap in the real estate market and promote informed decision-making in property purchases.
Disclosure Quality and Risk of Share Price Collapse
Authors: Yin Xiaoyan
Published: November 2023

In recent years, the stock crash has become a serious financial crisis, which can seriously undermine the personal gains of investors and the stability of society, as well as bring about long-term negative impacts on society. Therefore, it is necessary to strengthen the regulation in order to prevent the emergence of such crisis. Through empirical analysis, we can see that when companies strengthen internal control and improve information disclosure, it will help to effectively reduce the possibility of future stock crash. Through this study, we can see that the corporate internal control disclosure system implemented in China in recent years has been able to help companies avoid the crisis of stock plunge as well as provide strong support for the sustainable growth of China's capital market. This study adopts a state-of-the-art methodology, utilizing a number of data about internal information control of listed companies and its related data, as well as related indicators about stock crashes, thus greatly expanding out the development trend in recent years. This provides theoretical references on how companies can avoid stock price crashes and whether the level of internal control disclosure needs to change.
Research on Decentralized Finance Lending Protocols: A Case Study of Compound
Authors: Tang Yunkai
Published: November 2023

Decentralised finance (DeFi) is a decentralised peer-to-peer system based on blockchain technology that facilitates lending and borrowing through smart contract code and lending protocols replacing traditional financial activities that typically require trusted intermediaries such as brokers or banks. In this essay, the four factors of collateral presentation, borrowing rate, lending relationship, and subject of legal connection are compared between decentralized and centralized financial lending models. This paper illustrates the entire DeFi lending model using Compound as a real-world example. The borrowing interest rate is decided in real time by Compound's smart contract according to the supply and demand of funds in the market, so the borrower does not need to bargain with the lender. The smart contract will automatically match the money market. Additionally introduced are the DeFi innovation's concept and features. The paper concludes by discussing the advantages of DeFi lending and borrowing, the hazards associated with doing so, and providing an outlook on the future path of DeFi research.
The Impact of COVID-19 on the Chinese and Americans Economies and Its Comparison
Authors: Xinyue Xu
Published: November 2023

This paper presents a comprehensive analysis of how COVID-19 has impacted the economies of China and the United States. It explores their responses, policy measures, and sectoral dynamics during and in the aftermath of the pandemic. Both countries faced significant economic contractions as a result of the crisis. However, their paths to recovery diverged. China's centralized governance played a crucial role in enabling a swift rebound, as the government implemented strict containment measures and provided substantial fiscal and monetary support. In contrast, the United States, with its federal structure, encountered a more prolonged recession, as coordinated responses were more challenging to achieve. Nonetheless, both governments recognized the importance of adaptive policies, implementing significant fiscal and monetary measures to support their economies. The pandemic revealed vulnerabilities in global supply chains, leading to efforts to enhance resilience. Both China and the United States recognized the need to diversify supply chains and develop resilient industries to reduce reliance on international markets. Sectoral analysis highlighted divergent impacts, emphasizing the urgency of economic diversification and the promotion of resilient industries capable of withstanding future shocks. Employment challenges and labor market dynamics were critical concerns for both nations. Both China and the United States faced the daunting task of preserving jobs and ensuring stability in their labor markets. The study recognizes the importance of implementing measures to support workers during such challenging times and advocates for inclusive approaches to foster a sustainable recovery.
Study on the Dynamic Relationship Between Individual Mortgage Policy and Housing Price Fluctuation in Zhejiang Province -Empirical Analysis Based on SVAR
Authors: Zhang Yujun
Published: November 2023

The eastern Chinese province of Zhejiang is highly developed and contributes to the real estate business. The paper uses quarterly data from 2011 to 2021 to create a Structural Vector Autoregressive (SVAR) model to explore the empirical dynamics between personal housing credit policies and house price changes in Zhejiang Province, China. Impulse response and variance decomposition research reveal that loan interest rates considerably affect housing values. Interest rates affect property values by 0.85% to 30.19% over time. The initial rise in loan interest rates boosts real estate values, but the successive increase will lower them until stability is reached. Large personal mortgage loans also affect housing prices. Throughout time, the share of factors affecting property prices with respect to mortgage loans ranges from 2.32% to 4.31%. The size of mortgage debt boosts home values. Thus, a corresponding easing of mortgage borrowing ceilings will boost home prices. The causal relationship between GDP and housing price swings is unclear, although its impact is stable with modest variations within a limited range. Zhejiang Province should be cautious when adjusting personal mortgage loans and interest rates while improving regulatory control. These techniques reduce market speculation and negative factors to ensure market stability and longevity.
Research on the Relationship Between Higher Education Development and Economic Growth in China
Authors: Guo Bingcheng
Published: November 2023

Education has always been a very important research issue, and China's higher education has developed rapidly along with its economic take-off. The issue of the correlation between education and economic development has also been researched many times in the academic world. So, this paper analyzes the dynamic correlation between the development of higher education and China's economic development, as well as the gross domestic product of the People's Republic of China (excluding Hong Kong Special Administrative Region of China, Macao Special Administrative Region of China, and Taiwan Province of China) for the period 1978-2021, based on the existing literature, through the data on the number of graduates from higher education, general higher education, and postgraduates (master's degree and doctorate). It is finally concluded that economic growth will directly contribute to the development of higher education, and similarly, the growth of higher education will offset economic growth with a slight lag.
Government and Polluting Companies Game Strategies in the Context of Green Finance A Prisoners Dilemma Game Model
Authors: Chen Xianhao
Published: November 2023

Promoting the development of green industries to facilitate the growth of green finance has become a consensus among various sectors of society. This article focuses on the game theory strategies between governments and polluting companies in the context of green finance. Taking the Prisoner's Dilemma game model as an example, we discuss if polluting companies, under different types of governments, would choose to allocate loans towards improving production and environmental projects. Furthermore, we analyze whether the preferences of the general public towards eco-friendly products would influence the game strategies of governments and polluting companies. Through solving the model, we find that when governments increase penalties for polluting projects, reduce the costs of environmental project research and development for polluting companies, enhance environmental awareness among the general public, and stimulate their preference for eco-friendly products, they can strengthen corporate social responsibility and promote green investments. Consequently, polluting companies are more likely to invest in environmental projects to gain greater returns.
Research on NBA Business Operation and Brand Development Strategy A Case Study Based on NBA Characteristic Event Concept
Authors: Wang Ziyi
Published: November 2023

The NBA represents successful games around the world, even though the NBA is not the largest sports league in the world. However, the NBA's comprehensive and unique marketing strategy, as well as a sound competitive system, are the basic factors for its successful development. After more than 30 years of development, the NBA has undergone tremendous changes. In order to better understand and analyze the reasons for the success of NBA and some experiences. This paper will use case analysis, literature review and case comparison methods to summarize NBA marketing strategies and analyze some unique NBA events, and compare them with the CBA in China. In addition, this article will show some of the challenges and future trends facing the NBA and analyze why the NBA is moving in this direction. In short, it elaborates on the development strategy of the NBA and the impact that will occur after it.
The Interaction Between Sports Events and Local Tourism A Case Study of the 2022 Qatar World Cup
Authors: Dong Jiazheng
Published: November 2023

The close relationship between major sporting events and tourism has become an essential driver of the global economy and culture. The mutually reinforcing relationship between sports events and tourism has been highlighted over the past few decades, with many countries actively bidding for sporting events to demonstrate their national power and receive investment to upgrade tourism and infrastructure. Major sporting events not only attract international and domestic tourists and raise the profile of the venue, but also contribute to the development and upgrading of infrastructure, bringing a short-term influx of tourists to the local tourism and service industries, as well as contributing to the future development of the tourism industry. Tourism also plays a vital role in bidding for and hosting events, and the development of tourism supports the better running of events, while a well-developed tourism industry also increases the number of spectators for sporting events. Using the 2022 World Cup in Qatar as a case study, this paper discusses explicitly the relationship between sporting events and local tourism and goes on to explore the mutually beneficial relationship between the two.
Research on the Marketing Strategy of Mobile Game Applications in Chinese Game Companies Taking miHoYo as an Example
Authors: Zhong Kangmin
Published: November 2023

The global mobile gaming market has grown rapidly in recent years, bringing in huge profits while maintaining its growth potential. The current state of the market has attracted many large game companies to enter, while many small and medium-sized game companies are also developing new games to attract customers. In this study, the author chooses miHoYo as the research object to first analyze the current market situation and trend that miHoYo is facing based on data reports and literature, and then use the 4Ps theory to analyze miHoYos marketing strategy. In the face of the increasingly competitive but highly promising mobile game market, miHoYo mainly adopts the strategy of releasing innovative products while continuously developing new market segments; its pricing, promotion, and publicity strategies focus on game products, co-branding with other brands and platform publicity. Lastly, based on the high pressure of market competition, unsatisfactory community discussion environment and information leakage problems that miHoYo is currently facing, suggestions are provided for miHoYos future development.
Whether the Salary of Data Scientists Can Be Predicted: New Evidence
Authors: Wang Zehao
Published: November 2023

This study uses exploratory data analysis and an exploratory prediction model to examine data scientist salaries. The study examines salary determinants, salary trends, and a forecast model for data scientist salaries. The collection includes wage estimates, job descriptions, company evaluations, and industry data. Descriptive statistics and visualizations reveal variable distributions and trends. Linear regression is used to estimate salaries using geography, industry, firm rating, and job description. However, the original model has a large prediction error, requiring refining. The findings present significant implications for job seekers, companies, and policymakers, necessitating a thorough understanding and response from all these stakeholders. Addressing issues related to data availability and biases becomes imperative, as these could potentially distort the insights and the resulting decisions. Therefore, it's crucial to emphasize and encourage future research in this area to ensure a more equitable and comprehensive approach to employment and policy development.
Huaweis Competitive Performance: Analyzing of Competitiveness and Strategic Adjustments
Authors: Zeng Xiaofeng , Zhang Yaozhong
Published: November 2023

The world is facing a slowdown in economic growth with the deceleration of global economic globalization, the accumulation of trade barriers across countries and the lack of domestic demand. In particular, the slower industrial recovery after the epidemic and the shift in the international investment boom have further tested the ability of companies and their supply chains to adapt to this complex market environment. Through a comprehensive analysis of Huawei, a leading Chinese high-tech company in the post-sanctions era, this paper provides new ideas for Chinese companies development strategies to ensure their survival and sustainable development. This paper analyzes the four dimensions (policy, economy, technology, and society environment). It summarizes Huaweis competitive performance in these four dimensions to get some suggestions for the development strategy of modern enterprises, which are to pay attention to technological development, keep up with the pace of policies, and manage and control risks.
The Economic Impact of Large-scale Sports Events on Developing Countries
Authors: Zhou Yijing
Published: November 2023

Nowadays, more and more large-scale sports events are chosen to hold in developing countries. For example, the 2016 Summer Olympics was held in Rio de Janeiro, Brazil, a South American country, the 2022 Winter Olympics and the 2023 Asian Games be held in China. This paper analyses how big sporting events will bring economic benefits to developing countries. Through the case, the research focuses on the analysis of economic development at and after the competition of the 2022 Beijing Winter Olympics and the 2016 Rio Olympics. It is found that large-scale sports events will certainly bring economic development and tourism development during the holding period, and help the country improve its international status, but this is also closely related to the country's own economic strength. If there is not enough economic strength to improve the infrastructure, it will lead to a series of negative events after the game. Therefore, before deciding whether to apply for sports events, developing countries should first evaluate the overall situation of their countries, including economic development and social stability, to help make better judgments. After the game, host countries need to continue to use the competition venue, continue to develop tourism, ensure economic development, and apply for win-win cooperation with developed countries.
Analysis of McDonald's Marketing Strategy During the COVID-19
Authors: Wang Xuanyi
Published: November 2023

At the end of 2019, when the outbreak of COVID-19 brought a huge blow to the world economy, many catering enterprises took measures to save themselves and deal with the global public health emergency. Taking McDonald's (China) as an example, this paper uses literature analysis and the case study method to study and analyze its cooperation with third-party platforms while simultaneously operating its own takeout platform, and calmly responding to the non-contact delivery strategy and digital restaurant operation mode during the epidemic. In this period, McDonald's (China) took the initiative to shoulder its social responsibilities. It not only responded quickly to the government's epidemic control and timely implemented adjustment strategies, but also used cooperation with third-party distribution platforms to synchronize the development strategy of its own distribution construction and digital restaurant strategy. It minimized losses, stabilized corporate income during the epidemic, and successfully saved itself.At the same time, this paper also provides the correct guidance for future catering enterprises to adjust their marketing strategies in response to emergencies.
Impact of the Sino-US Trade War on Factor Endowment in the China's GBA: A Theoretical Analysis from the Perspective of Factor Endowment Theory
Authors: Bao Kuo
Published: November 2023

Since the Sino-US trade war began in 2018, the two countries and other trading partners have been greatly affected. China's regional economic development has been affected by trade barriers, among which the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is more serious. On the premise that factor endowments determine trade has been proven, this study puts forward the potential impact mechanism of trade on regional factor endowments and takes GBA as an example for theoretical analysis based on factor endowment theory. The results show that due to the decrease in GBA export demand, the labor endowment will decline, the capital endowment will change oppositely to the labor due to the substitution effect and innovation pressure, and the land endowment will decline steadily. However, the movement of factors of production is limited by trade deflection and the restrictive policy. Future mathematical induction based on Heckscher-Ohlin model is needed to prove the results, and the corresponding empirical analysis will verify the relevance and implication.
Comparative Analysis of Futures Differences Between China and America
Authors: Wang Chenfan
Published: November 2023

It is an interesting question why futures trading in China is not as popular as futures trading in the United States. The futures market is the product of the development of the market economy and also constitutes an important part of the modern market economy system. There are many differences between Chinese and American futures. This paper compares the origin and cultural differences of futures between the East and the West, the different nature and trading mechanisms of Chinese and American futures, and the different regulatory structures of Chinese and American futures. Points out the shortcomings of the Chinese futures market compared with the American futures market, and gives suggestions on the direction of development in the Chinese future market. Compared with the US futures market, China's futures market was established more than 100 years later, and the trading mechanism, market supervision, and laws and regulations need to be improved. We should learn from the advantages of the US futures market in different aspects, promote the effective allocation of resources, and further integrate into the international market.
Redefining Luxury in the Digital Age: Cross-Cultural Dynamics of Collaborations, Engagement, and CSR-Driven Consumer Perceptions
Authors: Feng Yeming
Published: November 2023

The study delves deeply into the changing landscape of luxury markets, highlighting its importance in an era of rapid changes in consumer preferences. Spotlighting transformative collaborations and the rise of luxury Masstige, powerful forces emerge that challenge the long-standing paradigm of exclusivity, leading to a more inclusive luxury sector. Furthermore, digital platforms no longer simply serve as transactional conduits, but have transformed into complex eco-systems vital to brand narratives, particularly among young people. Through the analysis, a growing significance of sustainability and Corporate Social Responsibility (CSR) is uncovered, both showing discernible economic benefits such as increased brand loyalty. A clear duality in perceptions of luxury emerges between Eastern and Western markets, molded by globalization interwoven with regional cultural nuances. For luxury brands in an era of rapid development, it is imperative that they embrace sustainability wholeheartedly, adapt flexible digital strategies, and be acutely aware of the cultural intricacies of the brand's positioning. Overall, the luxury industrys future is unambiguously green, digitally astute and culturally attuned.
Applitability Analysis of CAPM in China A-Share Market
Authors: Zhu Mulin
Published: November 2023

In this paper, we first analyze and summarize the background to CAPM development. The CAPM model is introduced in detail, the development process of the model and its advantages and limitations are analyzed and expounded. And set out the current state of research on CAPM models at home and abroad. The previous literatures of other researchers were cited, and their views were sorted and analyzed one by one. Once we had a basic understanding of the CAPM model, on this basis, all of the monthly A share data in the CSMAR database from February 1994 to August 2021 were selected as samples to sort and preprocess the data. T-test analysis was performed on the Fama-Macbeth regression model. From the regression results, it can be seen that only the market factor is significant out of all the factors, thus, one can conclude that the CAPM model is effective in explaining the market for A stocks.
The Yield Curve Control of the Central Bank of Japan and the Yen Price
Authors: Xu Kexin
Published: November 2023

Faced with the persistent turmoil in financial markets and the ongoing expansion of deflationary pressures in the economy, the Central Bank of Japan officially adopted the policy of controlling the yield curve of government bonds in September 2016. Once this policy was released, it caused a wide range of heated discussions, and many scholars put forward their views on the specific connotation of this policy. It forms critical help in distinguishing the yield curve control policy in the United States. Meanwhile, this policy not only led to a rapid depreciation of the Japanese currency but also significantly impacted various aspects, such as Japan's commodity exports, government debt burden, private sector consumption and expansion scale, and central bank independence. This paper further explores the correlation between the yield curve control policy and the yen price, concluding that there is a significant negative correlation between the two variables through empirical analysis. The yield curve control policy implemented by the Bank of Japan also provides valuable insights for China in formulating its monetary policy. It highlights the importance of exploring an interest rate decision-making model tailored to the country's specific circumstances, which can better promote China's economic development and achieve high-quality economic growth.
Application and Limitations of the Expectancy Theory in Organizations
Authors: Fang Junhao
Published: November 2023

The expectancy theory is a tool that is widely used by companies around the world. Through a well-established reward system, employees put more time and effort into their work, knowing that they will be rewarded for their efforts. However, Nsofor found that each employee is motivated in a different way. A large part of employees are not suitable for implementing the expectancy theory. Therefore, this paper focuses on the application and limitations of expectancy theory in organizations. This research found that expectancy theory is limited in scope, does not include other factors explaining motivation, and is only limited to material reward. Also, expectancy theory can only be applied to performance that can be easily measured. This research paper demonstrates the credibility of the above viewpoints through different case studies. This paper can also enhance cooperations understanding of expectancy theory.
Collusion in Repeated Game: The Issue and the Suggested Combating Strategy for International Cartel
Authors: Chen Canran
Published: November 2023

The international cartel does not positively influence the worlds economy. It is inefficient to allocate resources by setting a very high price. This paper emphasizes one of the most famous examples of international cartels in the real world - OPEC and a possible international cartel in the future - GECF. Finding out the damages brought by OPEC and GECF, and the predicted damages brought by GECF in the future, highlight the negative impact it brings to call for governments attention on the cartel. Then, making some comparisons of OPEC and GECF will help to make different target strategies for them. Also, this paper provides some suggestions to combat international cartels, like standardizing the cartels definition and constructing a global jurisdiction organization to solve the cartel problems. Although there is a long way to go in combating international cartels, some actions are needed urgently to witness the increasing power of international cartels.
Analysis of Traffic Characteristics in Beijing --Based on the Traffic Performance Index
Authors: Zheng Zhida
Published: November 2023

This study aims to deal with the increasingly serious urban traffic congestion problem, taking Beijing as a case study. With the increase in population, traffic congestion has become a serious problem affecting peoples life quality and social and economic development. This study uses the time series analysis and uses the ARIMA (1,0,0) (0,1,1)12 model to forecast the traffic performance index (TPI) data of the past ten years, and deeply analyzes the traffic congestion situation of the next twelve months. The results show that this model can capture the seasonal trend of traffic congestion well, and provide strong decision support for traffic management departments. Through the interpretation and analysis of the forecast, this study gives a series of traffic management suggestions for different months to achieve the alleviation and optimization of urban traffic congestion. In conclusion, this study provides a useful reference for urban traffic management and planning and contributes to the construction of a more efficient, convenient, and sustainable urban transportation system.
A Study on the Low-Price Competitive Strategy of the E-Commerce Platform Based on Pinduoduo
Authors: Zheng Bowen
Published: November 2023

The rapid growth of e-commerce platforms has intensified competition among businesses and prompted the exploration of various competitive strategies. Among these strategies, adopting low-price pricing has become an important method for attracting and retaining customers. This research paper delves into low-price competition, focusing on one of the key participants in the Chinese e-commerce landscape - the Pinduoduo e-commerce platform. The study aims to examine the complex strategy network through which Pinduoduo maintains its competitive advantage through low-price strategies, discussing the advantages of its low-price strategies in the e-commerce domain. The practical application of low-price strategies is explained by examining Pinduoduos group buying, limited-time flash sales, and user-driven discount propagation. Additionally, this paper investigates factors influencing the effectiveness of these strategies, including cost control, platform scale, and market positioning. Through case studies, it evaluates Pinduoduos successes and challenges in pursuing low-price competition.
Research on the Digital Marketing Strategy of Adidas
Authors: Jiang Rain Xinjie
Published: November 2023

This analysis focuses on Adidas digital marketing strategy, aiming to identify challenges and provide corresponding suggestions for improvement. The current status analysis highlights Adidas overall approach to digital marketing, while the problem analysis identifies specific challenges within the strategy. The causes of these problems are also examined to gain a deeper understanding of their origins. The suggested improvements include enhancing personalization, optimizing the mobile experience, embracing influencer marketing, leveraging social media platforms, implementing data-driven marketing strategies, investing in augmented reality and virtual reality, enhancing social listening and reputation management, collaborating with technology partners, prioritizing continuous testing and optimization, and fostering customer engagement and advocacy. These suggestions aim to help Adidas strengthen its digital marketing efforts, engage customers effectively, and drive business growth in the digital landscape.
The Impact of Innovation Management on the Electronic Communications Industry --Taking Huawei as an Example
Authors: Cao Han
Published: November 2023

Innovation management emphasizes continuous innovation through effective organization and resource allocation to improve competitiveness and promote sustainable development. The purpose of this paper is to explore the impact of innovation management on the electronic communications industry and to analyze it in depth with Huawei as an example. Through the research method of literature analysis, we find that innovation management plays a crucial role in the development of the electronic communications industry, and its impact on the electronic communications industry is mainly reflected in the three aspects of technology and product innovation, business model innovation and organizational culture innovation. Research on innovation management can help enterprises improve their competitiveness in a rapidly changing market environment and enhance their innovation capabilities in all aspects, thereby increasing their market share and profitability. It also helps electronic communication enterprises to maintain the leading position in technology and business models and to establish effective R&D processes and innovation mechanisms. In addition, research on innovation management can provide lessons for other electronic communication enterprises and even other industries, so that more enterprises and industries can better cope with the challenges of the market and realize healthy and sustainable development.