Resort Economy Business: Disparities in Investment Activity and Development Benefits
Authors: Khumarova N. I. , Kostetska K. O. 
Published: November 2023

The aim and task of the research consists in substantiating the resort economy as a branch; determination of the types of business activity that are part of it; methodical approaches development to identify disparities in investing in the resort sector; recommendations of economic relationships formation to attract investments in business industry.
Research methods. The theoretical basis and results of the article are compiled by theoretical generalization and a systematic approach methods to determine the resort economy conceptual basis and essential content and the types of business activities that are part of it. Methodological recommendations are used for evaluating development of the resort economy indicators, which include indicators of economic, social and environmental growth. They are statistical and grapho-analytical methods of displaying results. Methods of randomization and adapted financing methods (mixed, mezzanine, subsidized).
The results. Research actualizes the need of the resort economy industry development with existing commercial establishments by social vacation needs in the following areas: physical activity, wellness tourism, mental health, dietetics, traditional and complementary medicine, thermal/mineral wellness, rehabilitation, and cosmetology due to the use of natural healing factors (balneological, mud, climatic and related). The main investment disproportions in resort economy business arose from institutional imperfections, the lack of information resources to reflect the industry and its social significance, the lack of statistical information and its inconsistency, the lack of redistributing financial assistance mechanism from international financial organizations that would meet the conditions of transparency in terms of subsidizing and lending not only state-owned enterprises, but also private ones, depending on the fulfillment of certification requirements and the use of modern protocols for recovery and rehabilitation. In order to overcome the disparities identified and to attract resort economy business investments was proposed transformations in institutional support, economic and ecological control levers to ensure transparent and controlled business. Stimulating investment activity algorithm by economic interrelationships scheme in the resort economy territories was suggested.
Conclusions. Business activity planning depends on architectural and infrastructural state support at the resort territories. Resort economy business consists of social needs providing through natural healing assets use in health and rehabilitation. It was determined that investment flows to resort economy business depend on: proper communal infrastructure support, comprehensive technical assessment criteria application of buildings, obtaining certificates for activities, proper equipment and services, namely ISO 21426, ISO 17680. Diversification, modernization and preferences for innovative activities as creating new jobs lever, taking into account ecosystems value in the process of improving the population.