Analysis of Types in Business Communication using the TOPSIS Method
Authors: Venkateswaran C , Lakshmi Venkateswaran S 
Published: May 2023

Information interchange between employees and others outside the corporation is referred to as business communication. To accomplish organizational objectives, managers and staff interact with one another through effective communication. This seeks to reduce mistakes and enhance administrative procedures. The four basic types of communication are verbal, non-verbal, visual, and written communication. The four primary business communication styles are typically upstream, downward, sideways, and external. Within a company, there is no "correct" method of communication. Therefore, communication is a means to make communication between people easier, understandable, and, above all, clear. In everyday language, means of communication are often equated with media. Communication is key in business to provide bold, concise statements regarding branding, strategy, and customer service. A company builds a brand that conveys a consistent message that is specific to its target market. Internal communication fosters teamwork and cooperation and helps employees and management get along. Relationship building with your team, consumers, and stakeholders demands good communication. Poor communication can destroy relationships, which may also result in lost sales and a tarnished reputation. Improving your communication skills with your team, suppliers, and customers is crucial for workplace interaction and raising employee productivity. Through communication, different programs and policies, crucial issues, organizational goals, and other topics are communicated to employees, improving their knowledge and enhancing their ability to carry out their duties more effectively. Communication research is at the cutting edge of theory and research in the communication field. It serves as a global forum for academics and professionals interested in recent findings in the domains of communication and related areas. Three different types of communication can be distinguished: verbal communication, which involves asking questions; textual communication, which involves interpreting someone's meaning and asking them to clarify what they mean; and nonverbal cues, which entail observing someone and inferring their intentions. Communication is fundamental to self-expression and meeting one's needs. The ability to communicate effectively is crucial for career progress. Effective communication abilities can help you comprehend and understand others, easing your path and interactions with people in your daily life. The TOPSIS method of ranking is evaluated based on enhanced ambiguity comparison with weighted average. Multiple response is one of the typical approaches used in TOPSIS to improve problems, reduce uncertainty, determine the weight of each response, and manage it continuously. Types of business communication include personal communication, external communication, formal communication, informal communication, mass communication, vertical communication, horizontal communication, and downward communication. Communication can be categorized based on the parties involved, formality, and other types. Personal communication ranks first, while formal communication has the lowest rank among the types of business communication