bluuebunny/crossref_metadata_2025 huggingface dataset:
Digital Transformation of the Banking Industry in Developing Countries
Authors: Tran Phuong Thanh Thi , Le Thi Thuy Hang , Phan Nga Hang Thi
Published: June 2023

Purpose:  The study's objective is to test the impact of digital transactions on banking performance. Based on the previous research and the actual situations, it has been recognized that the critical role of digital banking is in developing the banking industry, especially in developing countries.
 
Theoretical framework:  In the next section, the study presents background information to promote the research. The digital transformation has changed how customers use financial services. This has pushed banks to adapt more quickly to the wave of digital transformation if they don't want to lose their valuable customer base.
 
Design/methodology/approach:  the methodology applied uses POOL, FEM, REM, and FGLS models to examine the impact of banking transactions made by digital technology on the bank's deposit and lending revenue. This article studies banking operations on digital platforms from 2012 to 2019 in developing countries.
 
Findings: The article's findings showed that digital banks' flexible products and services bring many benefits with a high level of interaction, such as supporting the relationship between customers and banks and improving operating revenue.
 
Research, Practical & Social implications: Practical implications enhanced the development potential of digital banking is relatively large, stemming from the market demand development orientation of the banking industry.
 
Originality/value: The paper's originality and value help banks invest in digital technology as the way forward to better serve their customers.
The Impact of Covid -19 Pandemic on the Auditing Profession
Authors: Haddad Hossam , Al-Bawab Atef Aqeel , Marei Ahmad
Published: June 2023

Purpose of the study: The purpose of the study was to discuss the impact of the COVID-19 crisis on the economy in general and the audit profession in particular.
 
Theoretical framework: The study aimed to show the economic effects of the COVID-19 pandemic on the income of auditing firms and the overall performance of the audit profession.
 
Method: The study relied on a questionnaire as a data collection tool. The questionnaire was designed based on the Likert model to gather the opinions of a group of auditors who represented the population of the study. One hundred sixty questionnaires were distributed, and 152 were retrieved, representing a 95% response rate.
 
Results and conclusion: The analysis of the data revealed that the economy, including the audit profession, was significantly affected by the COVID-19 pandemic. The income of auditing firms decreased, and there was a decline in performance and the number of visits to customers. Based on the findings, the study recommended reconsidering the approach to dealing with crises in the audit profession to maintain income and performance levels.
 
Search implications: The study's findings imply the need for further research and exploration into effective strategies to mitigate the negative impact of crises on the audit profession and maintain its financial stability and performance.
 
Originality value: This research contributes to the existing body of knowledge by specifically examining the impact of the COVID-19 crisis on the audit profession and shedding light on the economic effects experienced by auditing firms. The study offers insights into the challenges faced by auditors during the pandemic and suggests recommendations for better crisis management in the profession.
Transformation of Global Value Chains in the Context of Modern Macroeconomic Shocks
Authors: Komarova Irina , Bondarenko Nataliya
Published: June 2023

Purpose: The aim of this study is to examine the concept of global value chains (GVCs) in terms of the distribution of benefits among participating countries by deepening the international division of labor and including geographically distant and differently developed countries.
 
Theoretical framework:  The article emphasize that the involvement of countries in GVCs, along with benefits, has several risks associated with both endogenous and exogenous factors.
 
Design/methodology/approach:  The authors analyzed GVC studies and used such research methods as a case study and factor, comparative, and structural analysis. Russian and international statistical data were used as the study materials.
 
Findings:  The results of the analysis indicate that exogenous factors related to the COVID-19 pandemic and geopolitical tensions have led to the breakdown of GVCs and increased their instability. To address these issues, the authors suggest increasing the domestic value added in industries that rely heavily on foreign resources, reforming GVCs by localizing partnerships through deglobalization processes, and seeking out new trading partners.
 
Research, Practical & Social implications: The study authors propose to make changes to the current structure of GVCs. This can help minimize negative consequences for the economy through the introduction of practices aimed at increasing the number of suppliers, expanding sales markets, and optimizing production processes.
 
Originality/value:  The value of the study lies in its identification of both the advantages and challenges of GVC participation for countries. It also offers practical solutions to enhance the resilience of GVCs, making the study results relevant for policymakers, businesses, and industries involved in GVCs.
The Impact of Activity-Based Costing Systems on Cost Reduction During Pandemic. An Example of an Industrial Company Listed on the Amman Stock Exchange
Authors: Alrjoub Ashraf Mohammad Salem , Alkarabsheh Faris , Bataineh Ashraf , Al-Othman Leqaa Naife
Published: June 2023

Objective: The purpose of this study is to examine the impact of an activity-based costing system on cost reduction during the COVID-19 pandemic. An example of ASE.
 
Theoretical framework: a 42-item work-related cost scale and a 10-item cost reduction scale were applied to a random sample of 261 workers working in ASE.
 
Design/methodology/approach: The results show a positive impact and correlation between an activity-based costing system and cost reductions during the COVID-19 pandemic.
 
Results and recommendations: The study recommends enhancing the professional qualifications of financial managers, heads of accounting departments and accountants in Jordanian industrial companies by attending various professional courses.
The Impact of Hrm Practices, Transformational Leadership and Organization Commitment on Employee Performance at the Ministry of Agriculture and Fisheries in Oman the Moderating Role of Organizational Justice
Authors: Hubais Ali Mahad , Islam Muhummad Khairul , Atiya Tariq
Published: June 2023

Purpose:  The purpose of this article is to examine the impact of HRM practices, transformational leadership, and organizational commitment on employee performance in the Ministry of Agriculture and Fisheries in Oman, as well as the moderating role of organizational justice in this relationship.
 
Theoretical framework: This study integrates theoretical perspectives on HRM practices, transformational leadership, organizational commitment, organizational justice, and employee performance. It posits that HRM practices, transformational leadership, and organizational commitment have a direct positive impact on employee performance, while organizational justice moderates the relationship between these factors and employee performance.
 
Design/methodology/approach: A survey questionnaire instrument was employed to collect data from 387 employees working at Ministry of Agriculture and Fisheries Wealth (MAFW) department in Oman. For analyzing the data, the SPSS v23 and Partial Least Square SEM using Smart-PLS 3.3.9 were used to test the proposed hypotheses.
 
Findings:   The results revealed that HRM practices, transformational leadership, and organizational commitment have a significant positive impact on employee performance. Organizational justice was found to moderate the relationship between HRM practices and employee performance, highlighting the importance of fairness and equity in the workplace. However, organizational justice did not moderate the relationship between transformational leadership and organizational commitment with employee performance.
 
Research, Practical & Social implications:   The findings of this study provide valuable insights into how the Ministry of Agriculture and Fisheries in Oman can enhance its HRM practices, leadership, and organizational commitment to improve employee performance and achieve its objectives. The study's practical implications include the design of effective human resource management strategies that enhance employee performance and contribute to the organization's success. The social implications of the study include the creation of a positive work environment that promotes fairness and equity, leading to improved employee satisfaction and engagement.
 
Originality/value:  This study adds to the literature on the effectiveness of HRM practices, transformational leadership, organizational commitment, and organizational justice in enhancing employee performance in a specific context, namely the Ministry of Agriculture and Fisheries in Oman. The study also highlights the moderating role of organizational justice in the relationship between HRM practices and employee performance, contributing to the literature on the importance of fairness and equity in the workplace.
Understanding Auditor-Auditee Relationship: Some Cultural Considerations
Authors: Dunakhir Samirah , Afiah Nur , Idris Haryani , Idrus Mukhammad
Published: June 2023

Purpose:  The purpose of this study is to analyse other types of relationship developed between auditor and auditee. The study tries to explore kinds of auditor and auditee working relationship appeared in an audit process.
 
Theoretical framework: Research have shown that the AAR is more than just about good knowledge that should be acquired by auditors regarding their clients’ industry or how long auditors have served a client. It is also about auditors’ performance in audit tasks and in interaction with clients, or how to develop a better understanding of clients. However, that kind of relationship has not been explore enough as study on AAR most focus on professional relationship
 
Design/methodology/approach:  This study applied a qualitative approach. The interview method, in semi-structured form, was conducted to collect data. The semi-structured interview posed the same questions to all interviewees.  This research involved 12 interviewees which consist of three different audit market participants in Indonesia: auditors, auditee, and users of financial statements. These participants (auditee and users of financial statements) were identified and selected from the IDX website, while participants for the auditor group were identified from BAPEPAM-LK database. Results were analysed by using NVivo software.
 
Findings:   Key findings derived from the qualitative study confirmed that some cultural values appear in participants’answers. The most common cultural values found in the interview text were: harmony; relationship prevails over task; and warm relationships are important. Indonesians interpreted the auditor-auditee relationship as a peers’ relationship: a relationship that consists of a professional/personal relationship and trust.
 
Research, Practical & Social implications:   This research nhances knowledge of the influence of cultural values on the relationship.  In this type of society, individuals perceive social situations, including business relationships, in terms of close personal bonds. The personal relationship should be established first before any business can be done.  service providers who are able to show warmth to customers can build trust with them. Moreover, a high-social-interaction context provides an environment in which social interaction and relationship-building activities are a primary goal.
 
Originality/value:  This research provides a more refined understanding of auditor-auditee relationship. Given ongoing globalisation and the fact that audits are performed by auditors from a multitude of nations, it is important that AAR research captures perspectives from different cultural backgrounds.
The Impact of Social Media on Political Efficacy and Real-Life Netizens Political Participation (Lebanon- Case Study)
Authors: Zaiter Rushdi , Sabbagh Natalie , Koabaz Mahmoud
Published: June 2023

Purpose: The objective of this study was to explore netizens' external and internal political efficacy as being exposed to political branding on social media and to show how political branding would level up the citizens’ political awareness and boost their participation in voting in the parliamentary election. Lebanon was taken as a case study.
 
Theoretical framework: Recent literature has reported the impact of social media political branding on youth participation in voting while other studies have been done separately about the impact of social media political branding on citizens’ political efficacy particularly in developed countries. (Binder et al., 2021; Hassan & Ridzuan, 2021; Moorman et al., 2019; Slipetska, 2021; Lau et al., 2021) However, there is still much to investigate about netizens’ political efficacy and participation in a developing country like Lebanon.
 
Methodology: The study used the deductive approach and was based on using of primary statistical data for testing the hypotheses which have been analyzed by SPSS v22. The population, 491participants, from whom the data was obtained randomly were Lebanese people of age groups over 21 in various provinces.
 
Findings: Overall, the data reflects a positive correlation of social media impact on voters' political participation, and it implies that the political influence of social media platforms on the self-external and internal efficacy is strong.
 
Research, Practical & Social Implications: On the Lebanese level, and as the election has been done, it is recommended to measure the youth participation in voting. Also, this study is very beneficial to be used by the governments themselves for fostering the political efficacy of the nations, especially in developing countries.
 
Originality: This study analyses the role social media does in encouraging citizens’ political efficacy and political participation in voting especially after the offensive revolution Lebanese have done pre- election comparing with many previous parliamentary elections in which participation was so shy and didn’t exceed 49.70 %. (Ministry of Interior and Municipalities, 2018)
Identification of HRM Improvement Strategy Using Artificial Intelligence in Modern Economic Development
Authors: Sabil Sabil , Bangkara B. M. A. S. Anaconda , Mogea Tini , Niswan Ery , Timotius Elkana
Published: June 2023

Purpose: This literature review study aims to identify HRM improvement strategies using artificial intelligence (AI) in modern economic development.
 
Theoretical framework: The study will review existing literature and synthesize the findings to identify best practices and key strategies for implementing AI in HRM. The study will focus on the role of AI in HRM improvement and explore how AI can be used to enhance recruitment, training, performance management, and employee engagement.
 
Design/methodology/approach: Literature review, the search approach will include keywords and Boolean operators to guarantee that relevant research is located. The study questions and goals will define the inclusion and exclusion criteria. The study will also look at the hurdles of implementing AI in HRM and recommend overcoming them.
 
Findings: The findings of this study will be helpful for organizations seeking to improve their HRM practices using AI and for researchers interested in the intersection of AI and HRM in modern economic development.
 
Research, Practical & Social implications: The results of the study are useful for policymakers in identifying strategies to improve human resource management using artificial intelligence (AI) in modern economic development.
 
Originality/value: The research value of this text is its suggestions for conducting more research on how AI affects HRM processes and employee engagement, for creating clear rules and standards for the ethical use of AI in HRM, for teaching HR professionals how to use AI-powered HRM tools and strategies effectively, for fostering collaboration between academic researchers, business leaders, government officials, and other stakeholders, and for overseeing the effects of AI.
The Power of Artificial Intelligence in Recruitment: An Analytical Review of Current AI-Based Recruitment Strategies
Authors: Albassam Wael Abdulrahman
Published: June 2023

Purpose: The aim of this study is to contribute to the understanding of the power of artificial intelligence (AI) in recruitment and to highlight the opportunities and challenges associated with its use.
 
Theoretical framework: This paper provides a comprehensive analytical review of current AI-based recruitment strategies, drawing on both academic research and industry reports.
 
Design/methodology/approach: The paper critically evaluates the potential benefits and drawbacks of using AI in recruitment and assesses the effectiveness of various AI-based recruitment strategies.
 
Findings: The results indicate that AI-based recruitment strategies such as resume screening, candidate matching, video interviewing, chatbots, predictive analytics, gamification, virtual reality assessments, and social media screening offer significant potential benefits for organizations, including improved efficiency, cost savings, and better-quality hires. However, the use of AI in recruitment also raises ethical and legal concerns, including the potential for algorithmic bias and discrimination.
 
Research, Practical & Social implications: The study concludes by emphasizing the need for further research and development to ensure that AI-based recruitment strategies are effective, unbiased, and aligned with ethical and legal standards.
 
Originality/value: The value of the study lies in its comprehensive exploration of AI in recruitment, synthesizing insights from academic and industry perspectives, and assessing the balance of potential benefits against ethical and legal concerns.
Digital Payment Continuance Intention Using Mecm: The Role of Perceived Experience
Authors: Beura Dhananjay , Naveen Lingam , Prusty Sujit Kumar , Nanda Ananta Prasad , Rout Chinmaya Kumar
Published: June 2023

Purpose:  The purpose of this paper is to examine the determinants of digital payment continuance intention, which is essential for long term success.
 
Theoretical framework:  Expectancy confirmation theory developed by Oliver (1980) and then expectancy confirmation model by Bhattacherjee (2001) examined the need of continuance intention. Looking at the significance of digital payment through Mobile phones, Mobile expectation confirmation model and role of perceived experience need to be examined for continuance intention.
 
Design/methodology/approach:  Empirical data from 400 Indian users, who had prior experience with digital payment were analysed by using Confirmed factor analysis and structural equation modelling.
 
Findings:  The results confirmed that Mobile expectancy confirmation had exploratory power in explaining continuance intention, perceived usefulness, perceived experience and satisfaction of digital payment. Furthermore, perceived experience has moderating role in explaining the relationship between confirmation and continuance intention towards digital payment.
 
Research, Practical & Social implications:  The findings help financial service providers to understand the significance of meeting customer expectation and satisfying their need by enhancing perceived experience and usefulness, leading to favourable attitude towards digital payment and continuance intention.
 
Originality/value:  This study was based on MECM and contributing to the limited body of research on continuance intention towards digital payment. Furthermore, the role perceived experience was examined to establish the relationship between confirmation and continuance intention along with other variables like perceived usefulness and satisfaction.
Voices from the Field: Pre-Service Teachers’ First Time Experiences of Teaching Physical Sciences during School-Based Experience
Authors: Boateng Sakyiwaa , Tatira Benjamin
Published: June 2023

School-Based Experience, commonly known as teaching practice, is widely acknowledged as an essential component of teacher education in institutions around the world. This study explored second-year pre-service teachers’ first-time experiences of teaching physical sciences during teaching practice. We contextualised the study within Dewey’s Theory of Experience to understand pre-service teachers’ experiences at a place of practice. The study utilised a qualitative phenomenological research design with 10 purposively and conveniently sampled pre-service teachers randomly chosen from a higher education institution in the Eastern Cape Province of South Africa. Data from interviews, observations, journal reflections and document analysis were triangulated and analysed using thematic content analysis. The study found benefits and drawbacks that pre-service science teachers experienced during their first time on teaching practice, which provided important clues to understanding differences in what pre-service teachers appear to learn during teaching practices. The study has implications for faculties of universities that are engaged in teacher training to help pre-service teachers balance experiences of doing and undergoing as they progress through a teacher education programme. The study therefore recommends that universities establish partnerships with the Department of Basic Education to train all in-service teachers on specific expectations of pre-service teachers at schools during teaching practice.
Examining Philology Teachers’ Lesson Planning Competencies in Vietnam
Authors: Pham Hien Thu Thi , Thi Le Nguyet Minh , Thi Doan Huyen Thanh , Thi Luong Hien
Published: June 2023

Planning lessons is an essential responsibility for any competent teacher. This study focuses on examining Vietnamese Philology teachers’ competencies in developing lesson plans. We employ a quantitative research approach by surveying 1,001 primary, lower secondary and upper secondary teachers in different provinces and cities in Vietnam. The results show that teachers spend a significant amount of time developing their lesson plans and they normally prepare their lesson plans one to two weeks before teaching in the classroom. They usually collaborate with their colleagues to develop lesson plans. Textbooks, teacher books, and materials from the internet are the main resources they use to design their lesson plans. They encounter many difficulties in the lesson planning processes, such as large class sizes, new curricula, and new textbooks Training and retraining of teachers are essential for developing appropriate lesson plans.
МЕТОДИКА ОБУЧЕНИЯ УПРАЖНЕНИЯМ С ОБРУЧЕМ
Authors: N.E Bulanova
Published: June 2023

В данной статье представлена классификация упражнений с обручем, по нескольким принципам, главный из которых базируется на обучении от простого к сложному. Излагается перечень упражнений, которые могут быть с успехом использованы для занятий с детьми и взрослыми спортсменками, даются основные методические указания по их выполнению. В статье представлены упражнения, помогающие тренеру понять методику обучения, способ выполнения и ошибки при выполнении этих упражнений. Данные упражнения, помогут тренеру, найти собственный метод обучения, основанный на вышеизложенном принципе, который поможет гимнасткам освоить технику упражнений быстрее и проще.

Ошибки, которые приведены в этой классификации являются основными, при устранении которых, техника работы с обручем будет заметно улучшена.

Соответственно и качество выполнения этих элементов даст высокий результат при выступлении на соревнованиях и безошибочном выполнении упражнений с предметом. Правила соревнований предъявляют повышенные требования к технической сложности композиций. Чтобы успешно решить эти задачи, необходима прочная основа двигательного потенциала гимнасток. Разнообразие приведенных упражнений и различная их координационная сложность позволяют, пользуясь ими как примерами, творчески подбирать и составлять комплексы упражнений в зависимости от задач и содержания конкретного занятия. Пример, который приведен в этой статье поможет тренеру правильно применить свои знания и умения на практике.
TƏLƏBƏ HƏNDBOLÇULARIN FİZİKİ YÜKLƏRƏ ADAPATASİYASININ ÇARPAZ TƏSİRLƏRİ
Authors: Kh.E. Mamedova  , E.A. Guliyev
Published: June 2023

Fiziki yüklər-insan orqanizminə ən çox təsir edən təbii amillərdəndir. Fiziki yüklərə adaptasiya orqanizmin ətraf mühitin geniş spektrli zədələyici təsirlərinə qarşı müqavimətini artırır. Məlum olduğu kimi, eyni tipli stress amillərin təsiri altında yaranan stress-reaksiyalar məşq etmiş insanlarda məşq etməyənlərlə müqayisədə özünü daha kəskin göstərmir, nisbətən zəif olur. Lakin onların stressor təsirlərə qarşı dayanıqlığı daha yüksək olur.

Xarici mühit amillərinə insan orqanizminin adaptasiyası prosesinin qanunauyğunluqlarının tədqiqi müasir elmin ən aktual problemlərindəndir. Adaptasiya prosesində orqanizm üçün daha faydalı olan əlamətlər formalaşaraq, yaşayış uğrunda mübarizədə ona üstünlüklər qazandırır. Belə hallarda adaptasiyanın çarpaz təsirlərinə malik olan müdafiə effektləri müşahidə oluna bilər ki, bu zaman müəyyən amilə qarşı yaranan adaptasiya digər amillərin zədələyici təsirlərinə qarşı öncədən rezistenliyin yüksəlməsi ilə nəticələnir.
RUSSIAN NAVAL AGENTS IN GERMANY AT THE TURN OF THE 19TH- 20TH CENTURIES
Authors:   Russian State University for the Humanities, Tikhonov Alexander S.
Published: June 2023

The article is devoted to the study of the formation and development of the institute of Russian naval agents in Germany at the turn of the 19th – 20th centuries and its influence on the Russian-German relations in the naval sphere. Changes were identified in the approach to the appointment of Russian naval attachés in Germany, and that adjustment directly affected the quality and effectiveness of the work of Russian naval agents. The source base of the study includes the documents of the Main Naval Staff and the personal fund of Admiral F.V. Dubasov from the collection of the Russian State Archives of the Navy (RGA VMF). The author comes to the conclusion that the Russian naval agents in Germany at the turn of the 19th – 20th centuries acquired representative functions to the detriment of their main activities, which significantly affected the quality of work of the Russian naval agents.
Pengaruh Inokulasi Bakteri Endofit dan Ekoenzim Terhadap Pertumbuhan Bibit Kayu Kuku (Pericopsis mooniana Thw.)
Authors: Wulandari Arum Sekar , Istikorini Yunik , Septiawati Yus
Published: June 2023

Improving the physical quality of kayu kuku seedlings can be done by applying endophytic bacteria and ec-enzymes. The aims of this study were to examine (1) the effect of inoculation of endophytic bacteria on the germination of kuku wood seeds, and (2) the effect of inoculation and application of eco-enzymes on the growth of kuku wood seedlings. The endophytic bacteria were isolated from the shoot of Shorea balangeran plant with the codes SBP 1, SBP 2, and SBP 19. Bacterial application was conducted on seeds and seedlings, while eco-enzyme application was only conducted on kayu kuku seedlings. The results of the research at the seed level showed that inoculation of the endophytic bacteria SBP 19 could accelerate the germination rate of kayu kuku seeds. At the seedling level, inoculation of endophytic bacteria SBP 1, SBP 2, SBP 19 and application of eco-enzymes had no significant effect on height, diameter, number of new leaves, total fresh weight and total dry weight of kayu kuku seedlings. The shoot root ratio of kayu kuku seedlings ranged from 2.66-5.04 and the seedlings quality index ranged from 0.41-0.93, indicating that the seedlings were ready to be transplanted into the field. In general, inoculation of endophytic bacteria had a significant effect on kayu kuku seed germination, but had not been able to increase the growth of kayu kuku seedlings during the 14 weeks of observation.

Keywords:  Pericopsis mooniana Thw., seed dormancy, seed germination, seedling quality index, shoot root ratio
Penentuan Bentuk dan Luas Petak Contoh Optimum Pengukuran Keanekaragaman Jenis Tumbuhan Tingkat Pancang Hutan Pegunungan
Authors: Hilwan Iwan , Santosa Yanto , Nahla Siti
Published: June 2023

Information of vegetation structure and composition of terrestrial flora biodiversity can be measured by vegetation analysis method. The method requires sampling plots as a measurement plot capable to describe species in a forest stand. The distribution of a species of diversity, especially plants, is relatively dependent on the type of plant with the condition of the area it occupies. Therefore, an efficient and representative method is needed for the ecosystem in measuring. The objective of the study was to determine the optimal shape and size of sample plots for measuring plant species diversity at stake in TNGHS as well as to assess the most responsive diversity index. The results showed that the shape and size of the optimal sample plot for measuring plant species diversity at stake in TNGHS was a rectangular plot measuring 3.200 m2. The result of the index processing of diversity, it was found that the Margalef Index gave a more responsive diversity value to the change of species number compared with Menhinick, Simpson and ShannonWiener indices.

Key words: composition, diversity index, margalef, structure, terrestrial flora.
PENINGKATAN MARKETING CAPABILITY UMKM KACANG SANGRAI DI KAMPUNG EKOWISATA KERANGGAN TANGERANG SELATAN
Authors: Octasylva Annuridya Rosyita Pratiwi , Leonita Shinta , Matiini Gharizi
Published: June 2023

Kacang Sangrai merupakan salah satu produk khas kota Tangerang Selatan dimana terdapat ratusan pengrajin kacang sangrai yang dapat menghasilkan puluhan ton kacang sangrai tiap bulannya. Namun, produk ini belum dikatakan sebagai produk ikon kota Tangerang selatan karena kurangnya promosi dan pemasaran oleh para pengrajin maupun penjual. Minimnya pelatihan, lokakarya, dan pendampingan menjadi salah satu penyebang para pengrajin Kacang Sangrai masih belum berkembang hingga saat ini.  Kegiatan peningkatan kemampuan marketing ini dilaksanakan untuk meningkatkan kemampuan memasarkan produk, terlebih secara digital menggunakan sosial media dan e-commerce. Tujuan akhir dari kegiatan ini adalah agar Kacang Sangrai lebih dikenal oleh masyarakat Indonesia sebagai produk khas Tangerang Selatan. Peningkatan kemampuan marketing di kampung ekowisata Keranggan dilaksanakan dalam dua tahap, yaitu pendampingan dan pelatihan. Pendampingan dilaksanakan dalam bentuk pelatihan pembuatan akun penjualan di e-commerce, pendampingan pembuatan logo, dan pendampingan pembuatan konten promosi untuk sosial media. Pelatihan dilaksanakan dengan tema strategi dan teknik pemasaran kacang sangrai. Dari pelaksanaan kegiatan ini dihasilkan beberapa output, diantaranya adalah logo package untuk branding, akun e-commerce yang siap digunakan, pembuatan video promosi, serta penyerahan beberapa alat pendukung promosi dan pemasaran kacang sangrai. Logo package telah didaftarkan pada HAKI untuk menghindari plagiarism pemakaian logo. Akun untuk e-commerce yang dibuat adalah untuk Shopee dan Tokopedia. Alat pendukung yang diserahkan diantaranya alat press kemasan, kardus kemasan besar, serta plastic kemasan 200 gram. Dari kegiatan tersebut dapat disimpulkan bahwa hasil penelitian mengenai produksi Kacang Sangrai dapat diteruskan menjadi kegiatan pengabdian Masyarakat dalam rangka menunjang cita-cita Kampung Ekowisata Keranggan yang memiliki makanan khas yang disukai dan diminati masyarakat.
Estimation of epistatic components and order effects for pod number in groundnut - A triallel analysis
Authors:   Regional Research Station,Vridhachalam 606 001,Tamil Nadu, P VINDHIYAVARMAN
Published: June 2023

Three way hybrids numbering sixty involving six parents were tested in randomized block design with three replications. The mean data on number of mature pods per plant were analyzed as per a triallel analysis model. The character showed predominantly epistatic genetic variance. The magnitude of additive x dominance types of epistasis was maximum followed by dominance x dominance and additive gene effects respectively. The dominance and additive x additive type of gene effects were negative. The combining ability analysis revealed that ALR 2 was a good grand parent as well as third parent and GG 2 good third parent in three-way crosses. The cross combination (JL 24% Co 2) x GG 2 gave the highest three line specific effect. Whereas, the other combinations of the same three parents (JL. 24 x GG2) x Co 2 and (GG 2 x Co 2) x JL 24 exhibited negative estimates. As the epistatic gene action predominated, attempting multiple crosses or intermating of early generation segregants besides postponing the selection to later generation may yield fruitful results for the improvement of pod number in groundnut.
Residual effect of tillage systems coupled with organics on soli physical properties after groundnut (Var Co 2 ) in a sandy clay loam having sub soil hard pan
Authors:   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003, B RAJKANNAN , C S BALASUNDARAM ,   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003, A BASKER ,   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003, D SELVI ,   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003
Published: June 2023

A field experiment was conducted to study the residual effect of tillage practices and organics on physical properties in a Typic Haplustalf having hard pan at shallow depth on groundnut crop after sorghum as the main crop. The results revealed that the bulk density was increased to 1.84 Mg m at harvest from the initial value of 1.67 Mg m' after the harvest of main crop of sorghum. Neither the different tillage treatments nor the organics influenced the hydraulic conductivity of soil. The depth alone influenced the parameter and the surface layer registered significantly higher value than the sub surface layers. Different tillage and organic treatments did not influence the total porosity. However, an increase in porosity was evident registering the highest value of $0.23 per cent in the surface layer (0-15 cm) which was significantly superior over other depths.
Standardisation of hydrophylic polymers on growth and yield of tomato
Authors:   Hortl College and Research Institute, Tamilnadu Agrl university Coimbatore 641 003, S SENDUR KUMARAN , S NATARAJAN ,   Hortl College and Research Institute, Tamilnadu Agrl university Coimbatore 641 003, I MUTHUVEL ,   Hortl College and Research Institute, Tamilnadu Agrl university Coimbatore 641 003, V A SATHIYAMURTHY ,   Hortl College and Research Institute, Tamilnadu Agrl university Coimbatore 641 003
Published: June 2023

An experiment was conducted at Horticultural College & Research Institute, Tamil. Nadu Agricultural University, Coimbatore to standardise the hydrophylic polymers on growth and yield of tomato. Three commercially available polymers viz. TerraCotten (TerraCottem International. Belgium). Polyvinyl alcohol (Aquatrols corp. of America, USA) and Polyacrylamide (Viterras, Germany) were chosen for the study and used as soil conditioners for temato cv.Co.3. The results indicated that TerraCottem 4.5g plant (T) improved the plant height, branches per plant, rout length, root dry weight, fruits per plant, fruit weight, yield per plant and dry matter production. The results were on par with higher doses of respective polymers.
Cloning of cry 2 Aa gene from an indigenous isolate of Bacillus thuringiensis
Authors:   Plant Science Division,School of Bioscience,University of Nottingham,NG7 2RD, K LENIN ,   UK, V UDAYASURIYAN ,   Centre for Plant Molecular Biology, Tamil Nadu Agrl,University Coimbatore 641003
Published: June 2023

By using the cry24a operon specific primers, DNA fragments of about 4.0 kb were amplified at 55°C annealing temperature without any non-specific amplification from a new Bt strain 47-8 and cloned in pGEM-T(3.0 kb) vector. Double digestion with Sall and Sphl enzymes showed fragments of expected size (3, 4kb) in recombinant clones and one of the positive clones is designated as pTN2A (7.0 kb). Nucleotide sequencing of Bt DNA fragment cloned in pTN2A was carried out with M13F and M13R primers. Totally 983 bases have been sequenced in the insert DNA of pTN2A. Comparison of sequence data obtained from the cloned DNA fragment of Bt strain 47-8 showed 97 to 98 per cent homology to the holotype cry2Aa operon. Hence, cloning of cry24a gene of Bt strain 47-8 is confirmed.
Fodder production in a Hortipastoral system in rainfed of Southern India
Authors:   National Pulses Research Centre,Vamban 622 30,Tamilnadu., K VAIRAVAN , C SWAMINATHAN ,   National Pulses Research Centre,Vamban 622 30,Tamilnadu., R MARIMUTHU ,   National Pulses Research Centre,Vamban 622 30,Tamilnadu., S RAVI ,   National Pulses Research Centre,Vamban 622 30,Tamilnadu.
Published: June 2023

A hortipastoral experiment was conduced for six years, from 1993 to 1998 with an objective to evaluate the performance of three fodder crops as an understorey in four fruit trees viz., Guava (Psidium gujava), Jack (Artocarpus heterophyllus), Mango (Mangifera indica) and Sapota (Achrus sapota) at the National Pulses Research Centre, Vamban, Tamil Nadu. It is observed that when fodder crops are intercropped with fruit trees, the fodder yield was reduced over years from a mean maximum of 7.47 tha-' in the first year to 5.66 t ha-' in sixth year and the growth of trees showed a differential response. Among the combinations, mango+maize and guava+maize are the best for higher fodder production without reduction in gorwth of fruit trees and also establishing hortipastoral system under rainfed condition in alfisol of southern India.
Physico-chemical responses of sapota packed under modified atmosphere
Authors:   Scientist,Gimming Training Centre of CIRCOT(ICAR),Nagpur Madhya Pradesh, F MAGDALINE ETJEEVA EMERALD , V V SREENARAYANAN ,   Dean, College of Agricultural Engeering,Tamil Nadu Agricultural University Coimbatore 641003, R PARVATHY ,   Associateprofsser Dept of Biochemistry, Tamil Nadu Agricultural University Coimbatore  641 003
Published: June 2023

Freshly harvested sapota fruits (Var. Cricket Ball) were packed in 86.35 mm (400 gauge) thick low density polyethylene bags under various modified atmospheres and stored at ambient condition (20-30°C, 66-93% RH). Changes in total soluble, sugars total soluble solids and physiological loss in weight under the influence of the treatments during storage were estimated. It was found that all treatments slowed down the process of ripening vis a vis control. Fruits packed under 2% 0, +10% CO, +88% N, recorded minimum changes in physico-chemical characteristics and thus helpful in extending the shelf-life of sapota fruits by about four to five times compared to control.
Effect of integrating inorganic fertilizer with vermicompost and Vesicular Arbuscular Mycorrhizae (VAM) on the productivity of sunflower
Authors:   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003, C R CHINNAMUTHU , A S VENKATAKRISHNAN ,   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003
Published: June 2023

An experiment was conducted to study effect of organic manures integrated with chemical and biofertilizers on growth and yield parameters of sunflower for three years at Tamil Nadu Agricultural University, Coimbatore during kharif (June-September) season. Application of vermicompost at the rate of 2 t ha-1 recorded significantly higher yield (1070, 984 and 1229 kg ha-1 in 1994, 1995 and 1996 respectively) compared to farm yard manure and no manure. Application of 100 per cent recommended chemical fertilizers (NPK) resulted in significant increase in plant height, head diameter, 100 seed weight and seed yield over 50 per cent NPK and control. Among the biofertilizers, soil application of Vasicular Arbuscular Mycorrhizae (VAM) recorded higher seed yield over Phosphorus Solublising Bacteria (PSB) and control. Combined application of organic manures and chemical fertilizers significantly influenced the sunflower seed yield. Application of vermicompost with 100 per cent recommended NPK recorded the highest seed yield of 1374, 1287 and 1458 kg ha-1 in all the three years, respectively. Fifty per cent of recommended NPK along with vermicompost recorded higher seed yield than 100 per cent NPK with FYM.
Influence of potassium and irrigation regimes on sheath moisture,physiological parameters and cane yield
Authors:   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003, K ANNADURAI , S P PALANIAPPAN ,   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003, R KAVIMANI ,   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003, P MASILAMANI ,   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003, T N BALASUBRAMANIAN ,   Dept of Agronomy, Tamil Nadu Agricultural University Coimbatore 641003
Published: June 2023

Experiments were conducted at Tamil Nadu Agricultural University, Coimbatore to study the effect of potassium and moisture regimes on sheath moisture, physiological parameters and cane yield. Four irrigation regimes and six levels of K application were accommodated in split plot design, replicated thrice. Results revealed that sheath moisture content was optimum with irrigation scheduled at 0.75 IW/CPE ratio during tillering and grand growth phase (11). Even with restricted irrigation regimes, there was optimum sheath moisture index of 80 to 82 per cent at early growth phase, 80 per cent at grand growth phase and 77 to 78 per cent at ripening and maturity phases. Further reduction in irrigation level (13), caused a reduction in sheath moisture content and cane yield. The results on physiological parameters of sugarcane revealed that irrigation scheduled at 0.75 IW/CPE ratio during tillering and grand growth phase (11) recorded higher DMP and LAI. Under early drought conditions, application of 168 Kg K2O/ ha or application of 112 Kg K2O har+ 2.5 per cent foliar spray of KC at 45, 75 and 105 DP recorded more dry matter production (DMP) and leaf area index (LAI).
Impact of green manuring on the availability of sulphur and zinc in the rice soils
Authors:   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003, S MYTHILI , K NATARAJAN ,   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003, T CHITDESHWARI ,   Dept.of Soil Science and Agrl,Chemistry  University Tamil Nadu Agricultural University Coimbatore  641 003
Published: June 2023

A greenhouse experiment was conducted at Tamil Nadu Agricultural University, Coimbatore on two soils, deficient in S and Zn viz. Typic Ustochrept and Typic Haplustalf using rice as test crop to study the effect of green manure on soil Zn and S availability. Two sources of Zn (ZnSO, and EDTA-Zn @ 5 kg Zn ha-1) and S (gypsum @ 50 kg 5 ha-1) along with green manure viz. Sesbania aculeata @ 10 t ha-1 were applied. The GM application in sandy loam soil manifested higher availability of DTPA-Zn, more particularly with EDTA-Zn than in clay loam soil. Incorporation of GM with EDTA-Zn+ NPK enhanced the availability of Zn (2.91, 3.60 and 2.80 mg kg-1) at active tillering (AT). panicle initiation (PI) and harvest stages, respectively followed by GM aplication along with NPK+ ZnSO4 + gypsum. The highest sulphur availability was obtained with NPK+ GM + ZnSO4 gypsum at AT (21.38 mg kg-1) and PI (20.13 mg kg-1) and with the treatment, NPK+GM+ gypsum at harvest (26.38 mg kg) stages.
Effect of seed pelleting and foliar nutrition on growth of soybean
Authors:   Department of Agronomy, Agricultural College and Research Institute,Madurai 625104 TamilNadu., K RAMESH , V THIRUMURUGAN ,   Department of Agronomy, Agricultural College and Research Institute,Madurai 625104 TamilNadu.
Published: June 2023

Field experiments conducted during rabi seasons of 1998 and 1999 in red sandy clay loam soils, under irrigated condition at Agricultural College and Research Institute, Madurai revealed that seed pelleting with ammonium molybdate 250 mg kg-1 and ferrous sulphate 500 mg kg-1 of seed in Rhizobium inoculated seeds produced improved growth parameters of soybean and yield. The same way benzyladenine foliar spray 25 ppm 2 times in association with DAP 2% and KCI 1% produced higher grain yield and are considered as efficient practice in improving the growth parameters of soybean.
Efficient nutrient management for late rabi rice
Authors:   Department of Agronomy, Agricultural College and Research Institute,Madurai 625104 TamilNadu., S ANANDHAKRISHAVENI , R BALASUBRANIAN ,   Department of Agronomy, Agricultural College and Research Institute,Madurai 625104 TamilNadu., P BADMAJA ,   Department of Agronomy, Agricultural College and Research Institute,Madurai 625104 TamilNadu.
Published: June 2023

Field experiments were conducted during late rabi season of 1997-'98 and 1998- '99 at A.C&R.I., Madurai, to study the nutrient management practices under late transplanted condition of rabi rice. Application of recommended N and K (150 and 50 kg ha-1 each) in four splits nutrient foliar spray + Sesbania rostrata as intercrop + SSB registered significantly higher yield attributes and grain (6388 and 6534 kg ha-1), straw yields (8281 and 8276 kg ha) during 1997-'98 and 1998-'99 respectively
Soil fertility management in fodder cultivated area through sewage water irrigation
Authors:   Dept.of Soil Science and Agrl,Chemistry ,Agrl. College and Res. Institute Madurai 625 104 Tamilnadu, P MALARVIZHI , A RAJAMANNAR ,   Dept.of Soil Science and Agrl,Chemistry ,Agrl. College and Res. Institute Madurai 625 104 Tamilnadu
Published: June 2023

Field experiments were conducted at AC & RI, Madurai to study the effect of sewage effluent on nutrient availability in soils besides improving the fodder yield and quality" of bajra napier hybrid grass (BN 2). Field experiments were conducted in a spilt plot design with two irrigation sources viz., ordinary water (1,) and sewage effluent (1) as main plots and four N leves viz., 0, 50, 75 and 100 kg N ha as sub plot treatments with three replications. BN 2 grass was grown as a test crop. The analyses of sewage effluent collected at periodic intervals showed that the sewage effluent was alkaline in reaction (pH 8.3). non-saline (EC: 1.1-1.5 dSm-1). The total N, P, K, Ca and Mg contents ranged from 220-700 ppm, 3-14 ppm, 16-268 ppm, 18-292 ppm and 19-134 ppm, respectively. The micronutrients like Zn, Cu, Mn and Fe ranged from traces 0.18, traces- 0.06, 0.03- 0.21 and traces-12.84 ppm respectively. The heavy metals like selenium and cadmium were absent whereas lead, chromium and nickel were present in trace amounts. The bacterial, fungi and actinomycetes population in sewage water were 3.55 x 10'ml-1, 2.68 x 10'ml-1 and 5.55 x 10'ml, respectively. Periodic soil samples were taken after 2nd, 4th and 8th cuts during first year and after 4th and 8th cuts during second year. Addition of increased levels of N increased the available N content in soil. Irrigation with sewage effluent increased the organic carbon content (0.96%) compared to ordinary water (0.65%). A built up in soil available N, K and organic carbon content was observed due to sewage effluent irrigation.