A Comparative Study on the Business Environment of Major Nations for EU Entry of Korean Corporations
Authors:   Asia-Europe Perspective Association, Lee Je-Hong , Lee Kun-Hee 
Published: June 2018

The European Union(EU), with around 490 million residents and 27 nations, is the world's largest single market establishing the free movement of goods, people, services and capital. The development of European economic emerged as more important problem in social spheres with the enlargement of the EU. European Union places distinguishing features on the variable and mixed-polity through continuous. Community directives, containing legal order and detailed contents on policy operation in member states have increased policy efficiency on liberalization of communication market and measurement about single market since early stages on 1990s.
There was the 6th enlargement of the EU, one of the largest one in the history of the EU in 2007. This enlargement resulted in the dramatic changes in the industrial structure as well as the economic circumstance of the EU.
This study is focused on comparative business environment of major nations-United Kingdom, Germany, France and Poland-for EU entry of korean corporations. The pattern of previous researches in foreign market entry of firms is defined as a stage model of internationalization process of the firm. but 27 members of EU, the enlarged European Union is expected to have influence upon its economy.
Considering these different interest relations of each member country a prat of EU member countries have a negative view on the European Union Expansion. However, the ultimate objective of the European Union Expansion is to expand it to even the Eastern European area in order to avoid the uncertainty and pursue common objectives.
The most important motive of Korean companies to enter the EU market is the attractiveness of the marketplace in terms of size, growth, and its location as a bridgehead for the EU-market. Regarding to the standardization of marketing strategy, we could find that marketing mix of Korean companies had nearly the same pattern as those of international companies, but Korean companies tended to modify the marketing program more than the international companies normally do.
Korean companies of EU localization was operationalized as perceived attractiveness of the work place, competency of Korean expatriate managers, and coping ability for external environmental change.
Korean firms' FDI into the new EU member countries also have showed dramatic changes since 2007 when the 6th EU enlargement was made. the another changes which pushed Korean firms' FDI into the EU was the FDI policy changes made by the Korean government which was designed for the promotion of FDI of Korean firms.
The strength of network position is related to the set of positions of the organization of the organizations which are established there. the network degree of structuring as affected by the extent to which positions of the organizations are interdependent.
EU is expected to play no more important role than secondary and supplementary one to the US influence. The enlargement of the EU can also strengthen, on the one hand, the economic position of the Republic of Korea, but on the other hand, deepen the economic competition in the middle-eastern European. The effort to overcome this shortage brings into the integration of western european countries and results in the European Union.
At present, korean corporations are advancing to the region to find a larger market opportunity. The development of European citizenship emerged as more important problem in social spheres with the enlargement of the EU.