STRATEGY OF FARM DEVELOPMENT ON THE BASIS OF MARKETING
Authors: Bondarenko Valerii , Zbarskyi Vasyl , Мастило Андрій 
Published: March 2024

Farming activities contribute to fuller employment of farmers, generating additional income, social and other effects, and to the formation of the state's food security. For farmers, it is important that their income and other effects are not only constant over time, but also grow steadily, which requires each farm to achieve a certain rhythm in the formation of technological processes, costs and income, which ensures the sustainability of reproduction processes. The most important features of farm development are not only the constant reproduction of resources and economic relations, but also the maintenance of strong market positions, which can only be achieved through the maximum use of internal and external opportunities over a long period of time. The most significant of these measures are those of a strategic nature. Therefore, each farm needs to formulate an effective investment-oriented strategy for its development. However, most farms do not have such strategies, which often leads them to financial instability and bankruptcy, especially in times of war. Implementation of scientifically sound sustainable development strategies is the key to successful farming operations over time. The resilience of farms to the stresses of war was negatively affected by postponed institutional reforms and the long-standing problem of insufficient investment. In particular, agroholding of agriculture, structural inter- and intra-industry imbalances, dominance of raw materials in exports, large tonnage of crop exports, monopolization of input markets and logistics infrastructure, one-sided dependence of exports on sea transportation, and others. The role of family farms and small businesses, as well as alternative activities in the context of rural development, was underestimated. Ukraine's economy has been developing in an unstable environment for a long time, characterized by alternating periods of decline and intensification of investment processes in agriculture, including farms. In such an unstable environment, capital investment in the rehabilitation of farms is a crucial factor in the growth of not only their commodity output and profits, but also the country's gross domestic product. The United Nations has declared 2019-2028 as the Decade of Family Farming and developed a Global Action Plan for the development of such farms. According to the Food and Agriculture Organization of the United Nations (FAO), more than 83% of gross livestock production and more than 51% of crop production in the world are produced by farms. Thus, there is an urgent need for further development of farms as a socio-economic phenomenon. Sustainable development of agricultural production and environmental protection in the long term can only be ensured by properly meeting the needs and expectations of farmers and other stakeholders, provided that an appropriate balance of organizational, economic, and social factors of farms is maintained. Therefore, the basis for the development of farms and its basic principles should be the implementation of state policy aimed at introducing the provision that the basis of the agrarian economy and rural development should be the farm system. The proposed monograph also substantiates the organizational and economic foundations of farmers' development based on the transformation of individual peasant farms into family farms.