bluuebunny/crossref_metadata_2025 huggingface dataset:
Tumour Marker Requisition Pattern in a Tertiary Care Centre of Eastern Nepal
Authors: Niraula A. , Gelal B. , Chaudhari R. K. , Das B. K. L. , Lamsal M.
Published: April 2023

Background Tumor markers have been a valuable tool for decades to aid in the diagnosis, treatment, and monitoring of oncological diseases.

Objective To retrospectively analyze the requisition pattern of tumor marker requests at the largest tertiary care center in eastern Nepal.

Method A retrospective hospital-based cross-sectional study was conducted to obtain the data for 5 common tumor markers i.e., Alpha-Fetoprotein (AFP), Cancer antigen- 125 (CA-125), Carbohydrate antigen (CA) 19-9, Carcinoembryonic antigen (CEA), and Prostate-specific antigen (PSA) analyzed in the Department of Biochemistry at B.P. Koirala Institute of Health Sciences, Dharan, Nepal for 5 years.

Result A total of 8716 tests for tumor marker was conducted over 5 years. The most common tumor marker requested at our hospital was Prostate-specific antigen (48.77%) followed by Cancer antigen-125 (39.02%), Carcinoembryonic antigen (9.30%), Alpha-Fetoprotein (2.29%), and Carbohydrate antigen 19-9 (0.63%) respectively. The majority of the tumor markers (Alpha-Fetoprotein, Cancer antigen-125, Carbohydrate antigen 19-9, and Carcinoembryonic antigen) were requested from in-patient wards while Prostate-specific antigen was majorly requisitioned from the out-patient department (OPD) [74%] respectively.

Conclusion The finding from the present study suggest that though Nepal is one of the developing countries where the specialized health care services are limited only to cities and developed areas, the burden of oncological disease is high. Dharan is one of the small cities in the eastern part of Nepal and serves the majority of the population in the periphery. The number of tumor marker requisitions as per the laboratory data is significant (n=8716) over a period of 5 years where few tests like Alpha-Fetoprotein, Carcinoembryonic antigen, and Carbohydrate antigen 19-9 have just been initiated. Also, the findings delineate that the outpatient departments have requested more tumor markers which might/ might not be inconsistent with the preliminary diagnosis.
Prevalence of Significant Tricuspid Regurgitation in Patients Planned for Mitral Valve Surgery in a Tertiary Center of Nepal
Authors: Sharma Parajuli S. , Rajbhandari N. , Panthee N. , Timshina A.
Published: April 2023

Background Tricuspid regurgitation is frequently present in patients with mitral valve disease and most of this tricuspid regurgitation present are significant.

Objective To find out the prevalence of tricuspid regurgitation in adult patients present in our hospital who are planned for isolated mitral valve surgery for mitral stenosis, mitral regurgitation or both. Patients with moderate and severe tricuspid regurgitation were considered as significant.

Method This was the retrospective cross-sectional study performed at Shahid Gangalal National Heart Center of Nepal. All cardiac surgical patients scheduled for isolated mitral valve surgery during the 3 years’ period from 2017 to 2020 were enrolled in the study and presence or absence of significant tricuspid regurgitation were recorded and analysed.

Result Out of total patients 65% (663) of the cases with mitral valve pathology had significant tricuspid regurgitation. Out of the total mitral stenosis cases 70% were associated with significant tricuspid regurgitation, 62.6% of the cases of mitral regurgitation had significant tricuspid regurgitation and 64.8% of patients with combined mitral stenosis and regurgitation were associated with significant tricuspid regurgitation.

Conclusion Significant tricuspid regurgitation is present in most of the cases with isolated mitral valve pathology. So routine tricuspid valve evaluation and repair if needed during mitral valve surgeries is recommended.
Prevalence and Associated Factors of Cesarean Section in Dhulikhel Hospital, Kathmandu University Hospital
Authors: Acharya R. , Singh B. , Nepal J. , Thapa P. , Pandey C. , Pandey J. , Shrestha S. , Khan A. , Pun K. D.
Published: April 2023

Background The Cesarean Section (CS) is a major obstetric life-saving procedure used to avoid pregnancy and childbirth complications. Cesarean sections are becoming more popular across the world, as well as in Nepal.

Objective To assess the prevalence of cesarean section and its associated factors among women in Dhulikhel, Nepal.

Method A cross-sectional study was conducted where 1246 pregnant women of age 15-45 years, admitted and delivered in hospital, were selected through purposive sampling technique and interviewed using structured questionnaires in Dhulikhel Hospital, Kathmandu University Hospital, Kavre, Nepal.

Result The prevalence of cesarean section among women was 39.7% where the most common indication was previous cesarean section with scar tenderness, 27.9%. Half of the participants, i.e. 50.6%, were primigravida. Majority of women, 97.5% had done their antenatal checkup and among them 74.8% had their checkup in Dhulikhel Hospital, Kathmandu University Hospital. Most of them, i.e.76.2% had emergency cesarean section and 69.5% had primary cesarean section. Women of the age group 30-45 years (AOR=2.23) and women with higher secondary education level (AOR=2.03) were two times more likely to perform cesarean section. Women involved in service (AOR=1.37) and business (AOR=1.23) had greater odds of performing cesarean section than homemakers. Women giving birth to infants weighing 3.51- 5.00 kg were more likely to perform cesarean section (AOR=1.33).

Conclusion The prevalence of cesarean section is noticeably high where the educated, employed and higher aged women are more inclined to cesarean section. More obstetric factors could be explored to determine the rise in cesarean section in Nepal which can help in decision making for clinicians.
Évaluations à grande échelle de l’écriture: lien entre le score holistique et les composantes de l’écriture
Authors: Savard Denis , Sévigny Serge , Beaudoin Isabelle
Published: April 2023

Abstract: Information generated by large-scale writing assessment holistic scores should serve as indicators for decision makers. But to what extent do holistic scores represent the different writing components? Based on a sample of written essays by 3,107 13- and 16-year-old Canadian students, analyses show that six writing components are related to the holistic score and the relationships do not vary based on language (essays written in English versus essays written in French). Results allow for a discussion of the interpretations of holistic scores in the context of writing assessments.
La participation des femmes de milieux économiquement faibles aux services prénatals: essai de modélisation
Authors: Turcotte Daniel , Lessard Geneviève , Beaudoin André
Published: April 2023

Abstract: A number of studies have identified the importance of prenatal services in pregnancy progress and outcome both for mother and child. In fact, such services can reduce the risk of fetal mortality during pregnancy and infant mortality during birth and help reduce the risk of complications during delivery, particularly when they begin in the first trimester of the pregnancy and continue until delivery. Although this is a widely recognized fact, many women in poor economic environments do not receive prenatal services. Until now, studies on women’s participation in prenatal services have mainly dealt with an analysis of participant characteristics and service accessibility. This study goes beyond socio-demographic, psychosocial, and organizational determinants to examine the underlying rationale for disadvantaged women’s decision to use prenatal services.
An Evaluation Framework for the Maison Decision House Substance Abuse Treatment Program
Authors: Langevin Chantal Marteen
Published: April 2023

Abstract: An evaluation framework was prepared for Maison Decision House (MDH) to guide its future examination of the success of its substance abuse treatment program. MDH is a halfway house accommodating substance-abusing male federal offenders. This residential intervention is based on a cognitive-behavioral model and has incorporated specific program activities to achieve the ultimate objective of lifelong abstinence. The first section of this framework is a program profile containing background information on the program as well as an outline of its elements and structure in conjunction with a logic model. The next section focuses on the evaluation questions and issues relevant to this substance abuse program, describes the issues and indicators matrix, and summarizes various evaluation methodologies. The framework concludes with a presentation of three evaluation options, with a recommendation as to the most advantageous option.
Unnatural Selection: An Examination of the Fraser Institute’s Performance Index for the Donner Canadian Foundation Awards for Excellence in the Delivery of Social Services
Authors: DeMarco Jerry
Published: April 2023

Abstract: Using Darwinian metaphors, this article examines a relatively new quantitative performance evaluation tool for Canadian nonprofits: the Fraser Institute’s Performance Index for the Donner Canadian Foundation Awards for Excellence in the Delivery of Social Services. Several aspects of the Index, including strategic management, outcome monitoring, and income independence, are analyzed in light of their ability to accurately evaluate excellence in performance and their potential unsuitability for many non-profits. A theme throughout this discussion is the interaction of the “business-like” approaches favoured by the Index and the fundamentally different nature of non-profit perspectives. Particular attention is paid to the difference between organizations that share a profit motive and non-profits that have diverse organization-specific missions. Context-specific mission-driven approaches to non-profit performance evaluation are recommended.
A Participatory Approach to the Development of an Evaluation Framework: Process, Pitfalls, and Payoffs
Authors: MacLellan-Wright Mary Frances , Patten San , Cruz Añiela M. dela , Flaherty Annette
Published: April 2023

Abstract: Much literature exists on participatory approaches to developing and implementing program evaluation. Little is documented, however, about participatory approaches to developing an evaluation framework. This article reports a case study of implementation of a participatory evaluation approach and examines the results in light of participatory evaluation theory. A participatory approach was used to develop a provincial evaluation framework for a unique, collaborative community/provincial/federal funding program for community-based HIV/AIDS service organizations in Alberta, Canada. The participatory process resulted in significant capacity building, mutual learning, and relationship development, as well as a comprehensive and user-friendly provincial evaluation framework. The purpose of this article is to share our process, the pitfalls, and the payoffs to our participatory approach in developing an evaluation framework.
A Theory-Based Evaluation Framework for Primary Care: Setting the Stage to Evaluate the “Comparison of Models of Primary Health Care in Ontario” Project
Authors: Rowan Margo S. , Hogg William , Labrecque Lise , Kristjansson Elizabeth A. , Dahrouge Simone
Published: April 2023

Abstract: Primary care reform has triggered a flood of demonstration projects across Canada that need to be evaluated. This presents a challenge to an evaluator who is uncertain about how to convince clinical investigators to think beyond traditional research designs toward using evaluation approaches. The purpose of this article is to describe the application and benefits of using a theory-based evaluation framework for a large evaluation of four unique models of primary care delivery in Ontario, the Comparison of Models of Primary Health Care in Ontario (COMP-PC) project. Lessons learned are drawn from the authors’ experience in applying the theory-based approach, including the benefits and limitations of having a common framework to facilitate model comparison.
Advancing Empirical Scholarship to Further Develop Evaluation Theory and Practice
Authors: Christie Christina A.
Published: April 2023

Abstract: Good theory development is grounded in empirical inquiry. In the context of educational evaluation, the development of empirically grounded theory has important benefits for the field and the practitioner. In particular, a shift to empirically derived theory will assist in advancing more systematic and contextually relevant evaluation practice, as well as lead to the development of contingency theories that specify the conditions under which particular evaluation practices are optimal. In contrast to the historical outside-in stance, empirical research on the field of evaluation must acknowledge practitioners as “knowers,” allowing for unique insights into the intersection of theory and practice.
A Program Logic Model Approach to Conceptualizing Social Service Programs
Authors: Unrau Yvonne
Published: April 2023

Abstract: The issue of accountability in the social work has resulted in the convergence of research and practice principles at program and case-levels of practice. Program logic models have surfaced in social work practice arenas in efforts to develop systematic conceptualizations of program services. However, most program logic models have emphasized program-level, or administrative, utility. More effort is needed to explore the benefits of systematic service conceptualization for front-line practitioners. A program logic model approach to service conceptualization that has case-level utility is presented. A case example is used to demonstrate the application of a program logic model for direct practice.
Caught in the Web: Piloting a Methodology to Assess Community Capacity in a Rural Heart Health Project
Authors: Thompson Donna , Littlejohns Lori Baugh , Smith Neale
Published: April 2023

Abstract: As health promotion practitioners, we have been encouraged to implement strategies that embrace a community-building approach for strengthening community health. In this article, we present our experience in piloting a methodology to assess the extent to which community capacity was built in a rural heart health project. We defined community capacity as the degree to which a community (and its agency partners) can develop, implement, and sustain actions for strengthening community health. An assessment protocol that included a series of guiding questions and a ranking procedure to assess seven domains of community capacity was designed for focus group application. Following from this, community capacity webs, which visually depict the extent of capacity built through the heart project, were produced for each community. The methodology requires further refinement; however, through this process we were able to further our understanding of the effectiveness of this project in building community capacity.
Evaluating Policy Outcomes: Federal Economic Development Programs in Atlantic Canada
Authors: Thomas Terry , Landry Béatrice
Published: April 2023

Abstract: The Atlantic Canada Opportunities Agency (ACOA) was established in 1987 as the federal government agent for economic development in Atlantic Canada. This article describes the Agency’s “corporate” approach to provide credible, quantitative estimates of the long-term policy outcomes of total Agency activity. The focus of evaluation activity has been to determine the contribution of ACOA as a whole to its legislated mandate to enhance the growth of earned incomes and employment opportunities in Atlantic Canada. To provide reliable impact estimates for senior management, ministers, parliamentarians, stakeholders and taxpayers, the Agency has used multiple lines of evidence, both qualitative (client-user surveys and independent verifications) and quantitative, such as economic statistics from multiple sources, econometric modelling, and time-trend analysis versus a comparison group (ACOA clients versus all Atlantic small- and medium-sized enterprises), to measure policy outcomes. This methodological approach is detailed and the findings with respect to broad macro-economic indicators such as employment creation, earned income, tax revenues, and the unemployment rate are presented.
Logic Models in Primary Care Reform: Navigating the Evaluation
Authors: Rowan Margo S.
Published: April 2023

Abstract: Primary care is under the microscope in Canada and worldwide. Governments are spending millions of dollars on reform initiatives to see whether innovative approaches will make any difference to the quality and cost of delivering primary care. The question of where to start in planning the evaluation of a reform is a common concern. This article considers the strengths and weaknesses of logic models in helping to evaluate reforms and highlights the model for the Nova Scotia Primary Care Demonstration Project evaluation. Lessons learned from the development of a logic model for this project are also discussed.
The Temporal Logic Model Concept
Authors: Heyer Molly den
Published: April 2023

Abstract: This article proposes an alternative program logic model based on the concepts of learning organizations and systems theory. The piece redefines time from a space or duration in which the preset program activities take place, to time as an evolutionary process in which the implementation of the program stimulates learning and adaptation. The latter concept of time was embedded into an alternative logic model, titled Temporal Logic Model. It provides a space for stakeholders to record changes in program context, interim assessments, and program modifications in a format that requires periodic updates. The documentation of how and why the program changes over time should enhance the program’s accountability as well as learning.
Pre- and Post-Scenarios: Assessing Learning and Behaviour Outcomes in Training Settings
Authors: Nichols Allison
Published: April 2023

Abstract: This article discusses the use of pre- and post-scenarios to document training outcomes in learning and behaviour using Guskey’s five critical levels of professional development evaluation and Kirkpatrick’s four-level model for training evaluation as the backdrop for discussion. Two case examples are presented: clinical scenarios that were administered in an Alzheimer’s disease training workshop and analyzed using statistical tests, and situational scenarios that were administered in an intergener-ational early childcare training program and analyzed using qualitative methods. The author discusses creating and administering scenarios, preventing measurement bias, analyzing data from scenarios, and using the results of scenario analysis as the basis for designing a long-term behavioural change evaluation, and offers an evaluation of organizational change and support.
Participatory Impact Pathways Analysis: A Practical Application of Program Theory in Research-for-Development
Authors: Douthwaite Boru , Alvarez Sophie , Cook Simon , Davies Rick , George Pamela , Howell John , Mackay Ronald , Rubiano Jorge
Published: April 2023

Abstract: The Challenge Program on Water and Food pursues food security and poverty alleviation through the efforts of some 50 research-for-development projects. These involve almost 200 organizations working in nine river basins around the world. An approach was developed to enhance the developmental impact of the program through better impact assessment, to provide a framework for monitoring and evaluation, to permit stakeholders to derive strategic and programmatic lessons for future initiatives, and to provide information that can be used to inform public awareness efforts. The approach makes explicit a project’s program theory by describing its impact pathways in terms of a logic model and network maps. A narrative combines the logic model and the network maps into a single explanatory account and adds to overall plausibility by explaining the steps in the logic model and the key risks and assumptions. Participatory Impact Pathways Analysis is based on concepts related to program theory drawn from the fields of evaluation, organizational learning, and social network analysis.
In Search of a Balanced Canadian Federal Evaluation Function: Getting to Relevance
Authors: Shepherd Robert P.
Published: April 2023

Abstract: In April 2009, the Treasury Board Secretariat enacted a new Evaluation Policy replacing the previous 2001 version. This new policy has generated much discussion among the evaluation community, including the criticism that it has failed to repair the many shortcomings the function has faced since it centralized in 1977. This article reviews the history of the federal function as to why shortcomings persist and makes two assertions. First, if program evaluation is going to maintain its relevance, it will have to shift its focus from the individual program and services orientation to understanding how these programs and services relate to larger public policy objectives. Second, if program evaluation is to assume a whole-of-government approach, then evidentiary forms must be constructed to serve that purpose. The author makes the argument that evaluation must be far more holistic and calibrative than in the past; this means assessing the relevance, rationale, and effect of public policies. Only in this way can the function both serve a practical managerial purpose and be relevant to senior decision-makers.
Using Evaluation to Shape and Direct Comprehensive Community Initiatives: Evaluation, Reflective Practice, and Interventions Dealing with Complexity
Authors: Janzen Rich , Seskar-Hencic Daniela , Dildar Yasir , McFadden Peter
Published: April 2023

Abstract: The purpose of this article is to discuss how evaluation can be used to shape and direct Comprehensive Community Initiatives in an ongoing way. It does so by offering a case example of the Waterloo Region Immigrant Employment Network (WRIEN). The article begins by reviewing how participatory action research can encourage reflective practice. After the WRIEN case example is presented, we consider this example in light of collaborative evaluation literature and five facilitators of reflective practice: (a) be location-based, (b) value experiential and practical knowledge, (c) provide ongoing feedback, (d) facilitate democratic dialogue, and (e) focus on a vision for the common good. The article ends by discussing contributions to the broader evaluation knowledge base, particularly developmental evaluation.
Outsource Versus In-House? An Identification of Organizational Conditions Influencing the Choice for Internal or External Evaluators
Authors: Pattyn Valérie , Brans Marleen
Published: April 2023

Abstract: An evaluation can be conducted in-house or can be outsourced to an external party. Yet organizations do not always have full discretion to decide on the locus for evaluation implementation. Certain attributes often push the organization in one direction or another. Via a systematic pairwise comparison of attributes of 18 organizations in the Flemish (Belgian) public sector, we were able to indicate the conditions that matter most in determining the locus of policy evaluation implementation. Our findings can thus enrich existing guidelines on the advantages and disadvantages of internal and external evaluations.
Moving Beyond the Buzzword: A Framework for Teaching Culturally Responsive Approaches to Evaluation
Authors: Boyce Ayesha S. , Chouinard Jill Anne
Published: April 2023

Abstract: The terms cultural responsiveness and cultural competence have become ubiquitous in many fields of social inquiry, including in evaluation. The discourse surrounding these issues in evaluation has also increased markedly in recent years, and the terms can now be found in many RFPs and government-based evaluation descriptions. We have found that novice evaluators are able to engage culturally responsive approaches to evaluation at the conceptual level, but are unable to translate theoretical constructs into practice. In this article we share a framework for teaching culturally responsive approaches to evaluation. The framework includes two domains: conceptual and methodological, each with two interconnected dimensions. The dimensions of the conceptual domain include locating self and social inquiry as a cultural product. The dimensions of the methodological domain include formal and informal applications in evaluation practice. Each of the dimensions are linked to multiple domains within the Competencies for Canadian Evaluation practice. We discuss each and provide suggestions for activities that align with each of the dimensions.
Beyond Pregnancy: A Public Health Case for a Technological Alternative
Authors: Bidoli Andrea , Di Nucci Ezio
Published: April 2023

This paper aims to problematize pregnancy and support the development of a safe alternative method of gestation. Our arguments engage with the health risks of gestation and childbirth, the value assigned to pregnancy, as well as social and medical attitudes toward women’s pain, especially in labor. We claim that the harm caused by pregnancy and childbirth provides a prima facie case in favor of prioritizing research on a method of extra corporeal gestation.
Blockchain for Additive Manufacturing
Authors: Haw Jiekang , Dola Tanni Alam , Sing Swee Leong , Tan Edgar Yong Sheng , Liu Alexander Zhonghong
Published: April 2023

This article first describes a typical additive manufacturing (AM) process chain, which involves the transaction of digital information to manufacture physical products. The digitized nature of AM exposes the technology to increased vulnerabilities, posing a hurdle to its mass adoption. The article presents motivation for using blockchain, which is a decentralized, immutable ledger that is shared on a peer-to-peer network. The article presents the advantages of blockchain integration to AM supply chains. These involve aspects of data security, supply chain and logistics, finance, value creation, and scope expansion. The article also presents the opportunities and challenges of blockchain technology.
A THINKER AHEAD OF TIME: THE PRINCIPLES OF PERSONALITY EDUCATION AND MANAGEMENT OF COLLECTIVE SOCIETY BY BRONISLAW FERDINAND TRENTOVSKY
Authors: Fytsyk Igor
Published: April 2023

The article analyzes the biography, the stages B. Trentovsky’s formation as a scientist under the influence of the academic courses of Victor Cousin, Francois Pierre Guillaume Guizot, Abel-Francois Villemain and others, listened to during his studies at Warsaw, Berlin, Heidelberg and Paris universities. From the general list of scientific works, those dedicated to pedagogical issues were singled out, which made it possible to highlight the foundations of the pedagogical views of the outstanding Polish philosopher of the XIX century. The specifics of the historical processes that took place in the history of Poland in the first half of the 19th century have been clarified as well as the circumstances that shaped the peculiarities of the philosophical and pedagogical preferences of the Polish thinker-pedagogue. Attention is focused on the formation of the Polish variant of messianism as an attempt of Polish intellectuals to return the lost greatness of the Polish people, and the affiliation of B. Trentowski to this philosophical trend is emphasized. His interpretation of the principles of personality education, features of studentsʼ assimilation of knowledge, abilities and skills is highlighted. Emphasis is placed on the authorʼs vision of the general principles of team building, the peculiarities of human behavior in the collective, the necessary prerequisites for its harmonious functioning, the expediency of taking into account the existing objective and subjective contradictions of the personal value priorities of individuals. The role of the leader in the team management, the need for him to make unpopular managerial decisions, the mandatory executive discipline of subordinates, the system of incentives and punishments for personnel are emphasized. At the same time, possible risks associated with power abuse are formulated. The philosopherʼs personal contribution to the formation of cybernetics and the importance of his scientific heritage for the further development of philosophy and pedagogy of the 19th and 20th centuries are highlighted.

Keywords: philosophy; freedom; romanticism; messianism; pedagogy; didactics; cybernetics; personality; сollective; manager; management.
FORMATION OF TECHNICAL COMPETENCE IN FUTURE SPECIALISTS OF THE FOOD INDUSTRY AS A COMPONENT PROFESSIONAL COMPETENCE
Authors: Dubova Nataliia , Lyulchenko Vyacheslav
Published: April 2023

The article examines the problem of training a future specialist in the food industry in the system of higher education institutions, and in particular focuses on the formation of technical competence. The relevance of this problem and the main approaches to the problem of the formation of technical competence among future specialists in the food industry in the process of obtaining the “bachelorʼs” level are highlighted and characterized. It is highlighted that the formation of technical competence among future specialists in the food industry is possible when mastering professional and free-choice disciplines with the implementation of competence-based, interdisciplinary and interdisciplinary pedagogical approaches. It has been proven that a successful solution to this problem is possible through the establishment of effective pedagogical conditions and the use of active learning methods for the formation of technical competence in future specialists in the food industry. The formation of technical competence in the future specialist of the food industry, as the main component of professional competence, in the education system of higher education institutions, is possible thanks to the separation of pedagogical conditions and the introduction of an interdisciplinary, interdisciplinary and competence approach. Having analyzed research, scientific literature and the main aspects of the educational process of training future specialists in the specialty 015.37 Professional education, we were able to establish the relevance of the formation of technical competence. The formation of technical competence in the future specialist of the food industry, as the main component of professional competence, in the education system of higher education institutions, is possible thanks to the separation of pedagogical conditions and the introduction of an interdisciplinary, interdisciplinary and competence approach. This pedagogical approach will be a full-fledged guarantee of mastering all components of the professional-pedagogical system and involves mastering technical knowledge, technical concepts, technical understanding and development of technical abilities to perform professional activities.

Keywords: specialist; professional competence; technical competence; educational process; acquirer; institution of higher education; interdisciplinary approach; interdisciplinary approach; competence approach; active methods.
COGNITIVE PROCESS FEATURES OF HIGHER EDUCATION STUDENTS IN THE MODERN INFORMATION ENVIRONMENT
Authors: Melnyk Alla
Published: April 2023

It is substantiated in the psychological and pedagogical context the necessity of studying the characteristics of the digital generation, which are represented by modern students in accordance with the theory of generations by W. Strauss and N. Howe. It is determined that the cognitive process transformations and psychological characteristics of the individual, which reflect the phenomenon of clip thinking, exacerbate the problems of higher education student professional training. The essence of the phenomenon is the interrupted display of the information flow with a high speed of switching information fragments, without taking into account the connections between them, contributing to the lack of perception integrity of the information content and its reflective assimilation. Its main advantages are the high speed of information processing, dynamism in cognitive activity, accelerated and protective brain reaction to a large amount of information. At the same time, its key disadvantages are interpreted as the inability to perceive a long linear sequence of homogeneous information, including book texts; reduced attention span and lower academic performance and knowledge acquisition; increased inability to isolate the main point or think critically. The main ways of effective pedagogical interaction with students of the digital generation in the educational process are the active use of mobile learning, the combination of high-quality content and interesting interactive elements; computer visualisation of educational information, modification of the presentation format through creolized texts, the introduction of ideas of fragmentary presentation of material with preliminary structuring and its gradual deepening; the introduction of technologies for the development of critical thinking, including the method of “6 journalistic questions”.

Keywords: higher education student; digital generation; cognitive processes; clip thinking; multitasking; reduced attention span; online content; visualization; critical thinking.
Content marketing at trade enterprises
Authors:   State University of Trade and Economics, BONDARENKO Olena , YASHCHENKO Maksym ,   State University of Trade and Economics
Published: April 2023

Introduction. The development of digital technologies is stimulating businesses to adopt creative approaches to managing marketing communications. Content marketing is beco­ming a relevant tool for presenting valuable content to the target audience. In times of war, it changes according to the demands of society to strengthen market positions and improve brand interaction. The problem. The use of content marketing at trade enterprises requires the development of an effective implementation strategy and its sta­ges, that harmoniously combines the practice of digital marketing of trade enterprises with the classic principles, methods, functions and tools of content marketing. The aim. To substantiate the current trends in the use of content marketing in the digital communication environment and to develop stages of implementation of content marketing strategy at trade enterprises. Methods. The methods of theoretical gene­ralization, analysis and synthesis, system struc­tural analysis, comparison, and grouping were used. Results. The approach to content creation by trade enterprises is substantiated and a strategy for the implementation of content marketing is developed. The peculiarity of its use is to ensure consistency of content with marketing goals and objectives, selection of adaptive techniques for content creation, distribution, promotion, con­sideration of the relevant norms and restrictions of the respective target audience, and ensuring the strengthening of brand loyalty by increasing the value of content throughout the consumer journey. Conclusions. As trade enterprises reduce their territorial coverage in the online format, content marketing is becoming the basis for suc­cessful digital marketing communications. It helps to expand target audiences, improve pe­rso­nalized and targeted online interaction with consumers, and optimize business processes. The use of content marketing by trade enter­prises requires creation, distribution, promotion of content according to an appropriate algo­rithm, and introduction of an adaptive content-marketing implementation strategy.
Social media marketing in the business interaction system of the enterprise
Authors:   State University of Trade and Economics, ZAITSEVA Olena , SHUKLINA Viktoriya ,   Kherson National Technical University, VOSKRESENSKA Olena ,   Kherson National Technical University
Published: April 2023

Introduction. The digital economy is deve­loping very quickly in the world, so all busi­nesses understand the need to use modern interactive technologies in predicting consumer behavior and are ready to adapt the informa­tional potential of campaigns to the conditions of global digitalization. Problem. The digital economy accelerates changes in marketing communications and requi­res new relevant channels of digital interaction. The aim of the article is to substantiate the selection and implementation of modern digital marketing communications in the business envi­ronment of the campaign in order to predict con­sumer behavior and develop entrepreneurial infor­mation potential. Methods. Methods of systematization, grou­ping and comparison, analytical and epistemo­logical methods (for assessing the state and prospects of the use of social networks), graphic and analytical methods (for illustrating research results), abstract-logical analysis (for resear­ching the evolution of marketing communica­tions), and Internet monitoring (to determine the effectiveness of the most relevant channels of digital marketing communications, their ranking by popularity) were applied in the paper. Results. The authors determined that social networks during the war became the fastest, most effective and most accessible channels of communication with the audience. Social media marketing channels and their rating were analyzed; the most relevant for the enterprise – B2C and B2B consumers – were justified in the context of the development of the information potential. Conclusions. The necessity of increasing the monetization of digital marketing communica­tions and strengthening their communicative effectiveness in the context of a two-way app­roach is proven. On the one hand, it is necessary to improve the quality of content and its delivery methods to consumers, commercial activities that ensure the finalization of acts of purchase and sale and delivery of goods and receipt of services. On the other hand, monitor the existing and potential channels of digital marketing com­munications, respond to their popularity among different types of consumers, scale the use of digital technologies, facilitate the accessibility of their use, improve the information infrastruc­ture, strengthen the digital trust and technolo­gical competence of specialists, as well as form a new digital business culture.
Media transformation of socially responsible projects
Authors:   State University of Trade and Economics, FAYVISHENKO Diana , SIDIELNIKOV Danylo ,   State University of Trade and Economics
Published: April 2023

Іntroduction. In the conditions of uncertainty against the background of the state of war in Ukraine, the analysis of socially responsible projects, their adaptation to the media space, support of spheres that initiate social changes is relevant. Problem. Wartime significantly affected the de­velopment of all spheres, especially sports, reduced the level of activity of enterprises, actualized the need to transform mass media and strengthen socially responsible projects. The aim of the article is the development of recom­mendations on measures to strengthen mass media activities in terms of socially responsible marketing for Ukrainian enterprises, using the example of football clubs, in the conditions of martial law. Methods. General scientific methods such as synthesis, comparison and generalization are applied. Results. The media transformation of socially responsible projects during the military aggres­sion of the Russian Federation against Ukraine was studied, the dynamics of the level of influ­ence of social media platforms on brand popula­rity were analyzed, measures were proposed to increase media activity in the direction of so­cially responsible marketing, today, using the example of football clubs in the field of sports, recommendations for further work were develo­ped and adaptation to realities. Conclusions. Structural changes and pecu­liarities of media transformation of socially res­ponsible projects during the military aggression of the Russian Federation on the territory of Ukraine caused a reorientation of the strategic goals of all spheres of activity. The results of the analysis of the activities of media sector enter­prises using the example of the sports sphere allowed us to determine the approach by which media transformation increases the importance of social initiatives. It has been established that football brands must find a balance between com­merce, social utility and consumer needs. Media enhancement measures combined with marke­ting technologies remain an integral part of business as they facilitate social communication. The prospect of further research is seen in the systematization of scientific and methodo­logical principles and the construction of a stra­tegy for socially responsible marketing of enter­prises in the field of sports.
State wartime budget: 2022
Authors:   State University of Trade and Economics, MAKOHON Valentyna
Published: April 2023

Introduction. Increasing the quality level of implementation of the State Budget of Ukraine requires a systematic approach in view of the importance of the development and adoption of mutually agreed decisions of financial and bud­getary institutions under martial law. Problem. It is important to ensure dynamic budget balance, take into account the principles that determine the basic model of the budget regulation mechanism in the conditions of large-scale military operations, which significantly influenced the change in the trend of economic development. The aim of the paper is to identify the main principles of implementation of the State Budget of Ukraine under martial law. Methods. Complex analysis, scientific gene­ralization, comparison and analogy; specifica­tion, generalization of theoretical and practical material, sampling; scientific abstraction, induc­tion, deduction and dialectical, abstract-logical, economic and statistical methods were used in the paper. Results. The role of the State Budget of Ukraine in ensuring the financial and budgetary security of the country was defined. The peculia­rities of the budget toolkit were revealed. An ana­lysis and assessment of revenues and expenditures of the State Budget of Ukraine was carried out. The author developed approaches to the use of financial and budgetary tools and substantiated strategic directions of the budget policy of Ukraine under martial law. Conclusions. An effective revenue mobili­zation mechanism is an important prerequisite not only for increasing budget revenues, but also for restoring economic balance in the country. At the same time, under martial law, considerable attention should be paid not only to the task of ensuring an effective mechanism of revenue mobilization, but also to the obser­vance of the principles of fairness of taxation, related to the rational redistribution of the level of tax burden among taxpayers. Important tasks of budget policy are to increase the efficiency of budget expenditures and ensure a balance between financing the most critical items of the state budget and stimu­lating the recovery of the economy.
Criteria for the expediency of municipal-owned enterprises budget support
Authors:   State University of Trade and Economics, BAGATSKA Kateryna
Published: April 2023

Introduction. Municipal-owned enterprises are important providers of vital services to the population, companies and institutions, inclu­ding those that ensure the implementation of key social functions of the state inside communities. Problem. There is a contradiction in the theoretical and the practical terms regarding the justification of the municipal-owned enterprises feasibility of financial support with budget funds. The aim of the article is the budget financing process of municipal-owned enterprises that pro­vide socially significant services, and justi­fication of the effective forms of financing for socially significant municipal-owned enterprises. Methods. Systematic approach (with the calcu­lation and analytical method with tabular and graphical presentation of data), methods of com­parative analysis and synthesis and generali­zation were applied in the paper. Results. The role of municipal-owned enter­prises in the system of providing services of a social direction was studied. The dynamics of budge­tary financing of social expenditures in Ukraine as a whole and the dynamics of bud­getary finan­cing of Kyiv municipal-owned enter­prises that provide social services were ana­lyzed. Dis­proportions in the distribution of bud­get funding of municipal-owned enterprises per­forming a social function were established. Conclusions. The author demonstrated the uneven distribution of financing forms on the example of the analysis of various forms of budget financing of Kyiv municipal-owned enter­prises that provide socially significant services. She also found out that the financing of socially significant municipal-owned enterprises was not a priority in the capital compared to the sphere of construction, repair and maintenance of roads. Optimizing the number of municipal companies can be one of the ways to solve the problem. Another way to solve the problem is to develop scientifically based financial and non-financial criteria for decision-making on financing and means of control over the funds distribution.
Prerequisites for the implementation of e-audit in Ukraine
Authors:   State University of Trade and Economics, BEZVERKHYI Kostiantyn , PODDUBNA Nataliia ,   PJSC “UKRNAFTA”
Published: April 2023

Introduction. Remote forms of control are becoming widespread and popular. In order to effectively introduce e-audit tools into the real sector of the economy, special attention is requ­ired for its comprehensive research, ana­lysis and understanding. Problem. The article presents the author's ge­ne­ralization of the development and imple­men­ta­tion of e-audit in foreign countries and provides pos­sible ways of its implementation in domestic practice. The transition of the world's leading countries to the implementation of elec­tronic audit in their practice indicates that cont­rol and very­fication work has reached a quali­tatively new level. The aim of the article is to outline the ways of e-audit development in domestic practice, based on advanced international experience. Methods. General scientific and special methods of observation were used, such as sy­stem, abstract and logical analyses. The pro­spects and advantages of implementing the e-audit concept in modern business conditions are outlined using generalizing and prognostic methods. Results. The essence of the electronic standardized format of providing information to tax authorities as a basis for e-audit has been considered. An author's approach to optimal ways of implementing foreign experience of e-audit functioning into domestic practice has been formed. The practical significance of this research is in the approximation of the domestic approach to conducting inspections to best international practices, thereby adding trans­parency to them. Conclusions. The effective launch and skill­ful use of e-audit tools will allow to build very­fication work at a qualitatively new level, pro­viding a risk-oriented approach to control pro­cedures, to improve the accuracy of the perfor­med checks, to reduce the time for checks, and in general, it will allow increasing the confidence of investors in the transparency of doing business in the country.