bluuebunny/crossref_metadata_2025 huggingface dataset:
A Multidimensional Interpretation of A New Story of the Stone Based on Corpus Analysis
Authors: Hu Yiran
Published: August 2024

As a traditional science fiction novel, A New Story of the Stone blends old and new elements. This study employs quantitative descriptions to reveal that the novel's language is rich, vivid, and concise. In terms of narrative features, the novel inherits the traditional Chinese chapter-novel structure and maintains a strong focus on scene descriptions. However, it also reflects Western influences by paying attention to the portrayal of characters' psychological activities. The novel's social utility is pronounced, as it celebrates the dissemination of advanced technology, pursues the ideal society, reflects on societal improvements, and critiques the current society and backward traditional culture.
The Way the U.S. Balances Ideology and National Interest in Foreign Policy from the Perspective of Encouraging and Restricting Foreign Investment
Authors: Cheng Hongjie
Published: August 2024

In recent years, the US has imposed a series of initiatives such as high tariffs on China and even its Western allies, etc. Especially in 2018, the US introduced the Foreign Investment Risk Review Modernization Act, which further strengthened the security review of foreign investment, resulting in non-US companies with advantages being restricted from investing in the US. This paper argues that whether the US encourages or restricts local investment by companies from different countries is still a direct reflection of its foreign policy towards different countries, which has always oscillated between idealism and realism. Whether or not to pursue the ideological attitude of foreign investment, mainly depends on its security and economic goals, values of the goal of maximizing the interests of the integrated consideration, and its pursuit of strategic interests is above the pursuit of ideological goals. This paper will cite decades of U.S. treatment of investment enterprises in different countries, as well as whether the technological level of different enterprises let the U.S. feel the pressure of specific cases to analyze how the U.S. balance of ideology and national interests. Therefore, the consistency and conflict between foreign investment and U.S. national interests determine the realist position of the U.S. in the security review of foreign investment, i.e., to maximize U.S. national interests by seeking to obtain a balance between national interests and the transmission of ideology in the review.
The Rural-Urban Intermarriage and Female Identity Formation in Contemporary China
Authors: Li Peini
Published: August 2024

This article analyzes the marital experiences of rural-urban female migrants in contemporary China through qualitative semi-structured interviews. It argues that these women have gained more autonomy and higher status within their families through intermarriage. Despite these improvements, they continue to face significant prejudices and pressures from family members and society. The empirical research reveals that female migrants often struggle with managing relationships with their elders. Additionally, differences in economic income and the division of domestic labor lead to conflicts over household finances between female migrants and their partners. The study found that female migrants are under multiple pressures from their partners and parents-in-law, often choosing to compromise in domestic conflicts. Overall, the autonomy that female migrants exhibit in intermarriages highlights a significant transformation in their self-determination and self-identification.
The analysis of the application of chaos and fractals
Authors: Li Che
Published: August 2024

In 1963, Edward Norton Lorenz, the American meteorologist, proposed the chaos theory. Nonlinear systems exhibit diversity and multiscale characteristics, while chaos theory explains how deterministic systems can produce random results. These theories offer a new perspective to understand and describe complex systems and have found wide application in various fields such as physics, biology, meteorology, and economics. With advancements in computer technology, researches in chaos and fractals have also made significant progresses. This paper uses a literature review approach to provide a summary and synthesis of existing researches and literature. It briefly introduces the development of chaos and fractals and elaborates on their applications in daily life. It also analyzes the limitations of these theories and the challenges they are facing. By reviewing the core concepts of chaos and fractals such as mathematical principles and specific practices in different disciplines, this paper aims to enhance readers' understanding of the behavior of complex systems and to anticipate future development trends in chaos and fractals. This will help further promote the implementation and innovation of these theories in scientific research and practical applications, providing new ideas for theoretical development.
Cohesive self-dual Yang-Mills modules over four manifolds
Authors: Li Hao
Published: August 2024

This research is motivated by Atiyah, Hitchin, and Singers paper Self-duality in Four-Dimensional Riemannian Geometry , which introduced a relationship between self-dual Yang-Mills fields on smooth manifolds and holomorphic vector bundles on their twistor spaces. Here, self-duality is a specific structure in 4-dimensional manifolds and Yang-Mills fields are gauge fields that satisfy Yang-Mills equations in 4-dimensions and are corresponded to the holomorphic bundles on twistor spaces. In this paper, we extend the relationship from vector bundles to a generalization of the Yang-Mills fields. To achieve this purpose, we apply Atiyah, Hitchin, and Singers theorem to cohesive modules, which was originally introduced by Block in in studying coherent sheaves over complex manifolds and the relations between homomorphic torus and its dual non-commutative torus. We introduce the notion of cohesive self-dual Yang-Mills modules and show that the twistor correspondence actually induces the equivalence between the dg category of cohesive self-dual Yang Mills modules P_(A_SD ) and the dg category of holomorphic cohesive modules P_(A_Hol ) on the twistor spaces.
The Impact of Stochastic Volatility on Option Pricing Using the Black-Scholes Model: Empirical Evidence from NVIDIA
Authors: Wang Haoyang
Published: August 2024

This paper investigates the impact of volatility on option pricing using the Black-Scholes model. Utilizing historical stock and option data from NVIDIA, this study demonstrates the limitations of the Black-Scholes model in capturing dynamic market conditions. The empirical analysis reveals significant discrepancies between model predictions and actual market prices, highlighting the importance of accurate volatility estimation. The findings suggest that incorporating better volatility measures can improve the accuracy of option pricing models. Additionally, the implications of these findings for traders and risk managers are discussed, emphasizing the need for more sophisticated approaches to volatility estimation in financial markets. This study adds to the body of knowledge by presenting actual data regarding the efficiency of different volatility metrics in option pricing. Moreover, it underscores the necessity of continuous improvement in financial modeling techniques to adapt to changing market dynamics. The study's results align with previous research that has shown the limitations of the Black-Scholes model and the benefits of alternative volatility estimation methods. This paper also discusses the potential application of these findings to improving trading strategies and risk management practices. The practical implications are significant, suggesting that traders and risk managers should consider incorporating advanced volatility measures into their models to enhance decision-making processes and financial outcomes. The conclusions drawn from this study highlight the critical role of accurate volatility estimation in achieving more reliable option pricing and underscore the need for ongoing research and innovation in this field.
Identification and Analysis of Credit Card Fraud Based on Machine Learning Methods
Authors: Zhang Meng
Published: August 2024

Credit card has become an indispensable payment tool in People's Daily life. However, credit card fraud has also increased, resulting in huge financial losses for banks and individuals. Based on the real world credit card transaction data, this paper uses a variety of machine learning algorithms to identify and analyze credit card fraud. Firstly, the problem of missing and unbalanced data is solved through data preprocessing and feature selection, and important features are screened out, Such as transaction amount, product code, payment card type, etc. Then, integrated logistic regression, random forest, LightGBM, XGBoost, and Stacking models were constructed, and the models were trained and evaluated through cross-validation and parameter optimization. The experimental results show that the integrated Stacking model performs best in credit card fraud detection, with an AUC(Area Under the Curve) value of 0.960, which can accurately identify fraudulent transactions and provide an effective fraud warning mechanism for financial institutions. This mechanism significantly benefits both financial institutions and credit card users by reducing fraud losses and enhancing transaction security. However, it is acknowledged that the study has limitations, including the potential impact of data imbalance on model performance, the need for further testing of model generalization ability to new fraud patterns, and the importance of optimizing real-time performance to ensure practical applicability.
Business Strategy Analysis of Coffee Industry: Taking Starbucks as an Example
Authors: Yin Jia
Published: August 2024

In the 20th century, the competition among many coffee brands in the world was gradually fierce. Under the background of improvement of people's living standards and changes in consumption habits, more and more people choose coffee as their daily drink. This paper focuses on status of the coffee industry, taking Starbucks as an example, analyzing its brand and financial situation based on its official annual report for the fiscal year 2021, 2022 and 2023. By comparing the different financial ratios in the past few years, this study gives an analysis of Starbucks brand value in terms of SWOT model and finds some proposals for the brands in coffee industry. The paper demonstrates the development trend of coffee industry and one of the typical management modes, give out an instructor no matter whether for the academic field a direction to have deeper research in this industry or for other brands in their way of developing, both shows a great of significance in further study. This study uses comparative analysis of text analysis and case analysis, combined with actual data, to conduct in-depth research on the financial situation and development of Starbucks and coffee industry. The research carries out a strong correlation between coffee consumption and peoples living habit, operation mode as well. The fruitful work also gives useful improvements on how to develop for coffee industry, it has contributed to the people present understanding of the different financial performance with different factors in production.
The Impact of Digital Transformation on Company Valuation: A Case of Microsoft
Authors: Li Kexin
Published: August 2024

The digital economy is now the driving force behind global economic expansion. In 2014, Microsoft underwent a digital transformation, and its valuation soared. This essay aims to investigate how the digital revolution affects business valuation. This paper applies research in asset valuation, investment and financing strategies, and risk management to qualitatively analyze Microsoft through the SWOT analysis method. Advanced technology and corporate innovation can raise valuation expectations, while technological risks and business homogenization can impact market competition and lower company valuation. Microsoft's advancement in digitalization can not only improve the company's competitiveness, but also enhance its value and promote high-quality development. As a result, firms need to effectively manage technology risks and data security issues, control costs, or improve service quality to remain competitive in the marketplace and increase the firm's valuation, thereby maintaining its market position and overall value. In this and other contexts, factors affecting valuation are subsequently discussed.
Analyzing the Influential Factors of Valuation: A Case Study on Taiwan Semiconductor Manufacturing Company
Authors: Pan Deng
Published: August 2024

During the Artificial Intelligence (AI) revolution, the semiconductor industry saw unprecedented demand, driven mostly by the need for more powerful computational technology. This study examines the value impact of AI breakthroughs on Taiwan Semiconductor Manufacturing Company (TSMC) using a rigorous Discounted Cash Flow (DCF) analysis. With AI technologies largely driving demand in the semiconductor business, this study adapts classic financial modeling approaches to capture the subtle implications of technical advancements on firm valuation. Using substantial financial data from TSMC, the research modifies growth rates to reflect AI-driven market potential, while also incorporating cautious forecasts to allow for industry volatility. The findings indicate that the market may undervalue TSMC, implying an upbeat forecast for the firm in the middle of the AI boom. The research contributes to financial academic knowledge by illustrating the use of DCF to evaluate technology influences on business values, providing important insights for investors and corporate strategists. Future refinements to the DCF model are proposed, with an emphasis on incorporating dynamic market data and policy effect research to improve investment assessments in technology.
A generative hierarchical topic model for image annotation
Authors: Wang Xiang
Published: August 2024

A redesigned hierarchical model for image annotation is presented in this study, which can also be simplified to image classification. Based on some previous models for textual analysis, such as LDA and the hierarchical clustering model by Hoffman et al. in 1988, the author applies similar ideas to image data, extracting image features as words and setting the latent variables of topics. Compared with the popular annotation methods which are deep-learning-based, the model put forward in this document details the generating process of images by adding the layer of topics. Besides, compared to other hierarchical models such as the multi-modal hierarchical model by Barnard and Forsyth in 2001, the model in this paper simplifies it to a single-modal one and simultaneously achieves similar effects. We collect images under different human activities, such as riding horses, playing the guitar, etc., mainly from Google search engine and the result proves that our model works better than most previous probabilistic models.
Current research status and application prospects of permeability and mechanical properties of pervious concrete
Authors: Zhang Yuncheng , Song Yibo , Shen Peiwen , Zhang Jiaxin
Published: August 2024

Permeable concrete, characterized by continuous porosity, offers excellent properties such as breathability, water permeability, sound absorption, water purification, and environmental enhancement. This paper comprehensively reviews previous research on permeable concrete, encompassing studies on mix design, workability, mechanical properties, drainage performance, sound absorption, and durability. It also discusses improvement measures and application prospects. Research indicates that the performance of permeable concrete is influenced by factors such as mix design, material composition, and construction techniques. Optimizing mix design, modifying material composition, and enhancing workability and mechanical properties can further improve the performance of permeable concrete. Permeable concrete shows broad application prospects in road engineering, landscaping, and environmental engineering, but further research and standardization are needed to support its widespread adoption.
Advanced techniques and high-performance computing optimization for real-time rendering
Authors: Zhang Qiongxian
Published: August 2024

Real-time rendering is a cornerstone of modern interactive media, enabling the creation of immersive and dynamic visual experiences. This paper explores advanced techniques and high-performance computing (HPC) optimization in real-time rendering, focusing on the use of game engines like Unity and Unreal Engine. It delves into mathematical models and algorithms that enhance rendering performance and visual quality, including Level of Detail (LOD) management, occlusion culling, and shader optimization. The study also examines the impact of GPU acceleration, parallel processing, and compute shaders on rendering efficiency. Furthermore, the paper discusses the integration of ray tracing, global illumination, and temporal rendering techniques, and addresses the challenges of balancing quality and performance, particularly in virtual and augmented reality applications. The future role of artificial intelligence and machine learning in optimizing real-time rendering pipelines is also considered. By providing a comprehensive overview of current methodologies and identifying key areas for future research, this paper aims to contribute to the ongoing advancement of real-time rendering technologies.
Enhancing Students’ Science Literacy through Megedong-Gedongan: A Balinese Local Culture-based Flipbook
Authors: Dewi Ni Putu Sri Ratna , Wibawa I Made Citra
Published: August 2024

This study investigates the effectiveness of the Balinese megedong-gedongan local culture-based flipbook in enhancing science literacy among students. This research aims to increase scientific literacy through flipbooks based on Balinese culture, especially megedong-gedongan. Mastery of scientific literacy opens the door to various job opportunities in science, technology, and innovation. In the digital and knowledge-based era, the demand for human resources with a strong understanding of science and technology continues to increase. Employing a classroom action research methodology, the study involved 47 Biology and Marine Affairs students at the Ganesha University of Education, Indonesia. The study used a valid and reliable scientific literacy test as an instrument. The results reveal that the Bali megedong-gedongan flipbook effectively improved science literacy. This is evidenced by a significant increase in student science test scores after using the flipbook. The data analysis results show that using megedong-gedongan Balinese culture-based flipbooks can significantly increase student scientific literacy. In addition, students more easily relate learning material to their daily lives, which impacts increasing scientific literacy. This research suggests that integrating local culture into science teaching materials can effectively increase scientific literacy among students.
Влияние материала подложки на процессы охлаждения локально наклонных мишеней в мишенном модуле Nirta Solid Compact
Authors: Даллакян Р. , Добровольский Н. , Григорян А. , Манукян А. , Синенко И.
Published: August 2024

Представлены результаты численного моделирования тепловых процессов в локально-наклонных мишенях, изготовленных из прессованного порошка молибдена с подложками из титана и меди. Целью моделирования является оценка пригодности таких мишеней для облучения высокоинтенсивными протонными пучками в мишенном модуле Nirta Solid Compact Model TS06 при производстве медицинского радиоизотопа Tc-99m. Расчеты выполнялись с использованием инженерного пакета Fluid Flow (Fluent) программной платформы ANSYS Workbench на моделях мишеней с аксиально-симметричными гофрами в зоне облучения. Исследования показывают, что локально-наклонные мишени с титановыми и медными подложками позволяют снизить температуру мишеней за счет гофрирования. Кроме того, мишени с медными подложками могут обеспечить увеличение предельного тока облучения в 1.5 раза по сравнению со стандартными плоскими мишенями, что близко к ранее полученным данным для мишеней с подложками из ниобия. На локально-наклонных мишенях с титановыми подложками гофрирование не приводит к практически значимому увеличению предельного тока облучения в связи с низкой теплопроводностью титана.
The results of numerical modeling of thermal processes in locally inclined targets made of pressed molybdenum powder with holders of titanium and copper are presented. The simulation was conducted to determine the suitability of such targets for irradiation with highintensity proton beams in the “Nirta Solid Compact Model TS06” target module for producing the medical radioisotope Tc-99m. Calculations were carried out using the Fluid Flow (Fluent) engineering package of the ANSYS Workbench 18.2 software platform on models of targets with axially symmetric corrugations in the irradiation zone. It is shown that the target temperature decreases on locally inclined targets with titanium and copper holders due to corrugation. On targets with copper holders, it is also possible to increase the maximum irradiation current by 1.5 times compared to standard flat targets, comparable with previously obtained results for targets with niobium holders. It has been established that on locally inclined targets with titanium holders, corrugation does not provide a practically significant increase in the maximum irradiation current due to the low thermal conductivity of titanium.
MICROBIOLOGICAL ANALYSIS OF SOME FISH POND WATER IN WUKARI METROPOLIS
Authors: Agwaranze Dawn , Gabriel Uchechukwu , Ukeachu Njideka
Published: August 2024

Pond water or water used in intensive fish rearing contain many microorganisms which could be pathogenic or opportunistic pathogens to fish, human, and planktons. This study aimed at analyzing the microbiological quality of some selected fish ponds in Wukari Metropolis. A total of six (6) samples were collected from two fish farms in Wukari Metropolis, which are Federal University Fish Farm and Clear Wave Fish Farm, three (3) samples were collected from each fish pond respectively, for the determination of microbial load using standard microbiological techniques. The results obtained from this study showed that the highest bacterial count ranged from 1.02 x 105 to 2.82 x 105 cfu/ml while the least bacterial count ranged from 5.9x103 to 9.4 x103cfu/ml. Microbial isolated and their occurrences are Staphylococcus aureus (35.29%), Bacillus cereus (8.82%), Serratia marcesens (5.88%), Pseudomonas aeruginosa (14.71%), Klebsiella pneum cfu/ml oniae (11.76%), Escherichia coli (8.82%), Salmonella spp. (8.82%), Shigella spp. (5.88%) and Aspergillus flavus (100%). All the samples were positive for bacteria, but only a few samples from Clear Wave Fish Farm were positive for fungi. The presence of these microorganisms causes contamination of the fish pond water, which is pathogenic to the fish and humans as well through the consumption of these fish. Their presence in fish intended for human consumption may constitute a potential danger, thus causing diseases. Hence, further steps should be taken to eliminate or reduce the quantity of pathogens in the ponds through hygienic and healthy practices for the production of healthy fish and the safety of human health.
The Carrier’s Defence to Liability for Delay under the Montreal Convention and EU Regulation 261/2004
Authors: Pazos Ricardo
Published: August 2024

This paper analyses the specific defence to liability for delay available to carriers, comparing its features under the Montreal Convention (MC99) and EU Regulation 261/2004 (Regulation 261). The relationship between these legal instruments has never been an easy one, whereas recent case law of the Court of Justice of the European Union on the socalled ‘extraordinary circumstances defence’ invites to explore similarities and differences between the international and the European approaches. The scope of application of the defence is clearer in Regulation 261 than in MC99. The former will only affect cancellations and delays – not cases of denied boarding, and its impact remains limited to the lump-sum compensation set out in Article 7 of Regulation 261. In turn, MC99 covers delays, but it is uncertain whether it also encompasses cancellations and situations of denied boarding – particularly when the passengers concerned are provided alternate transportation. Moreover, the defence laid down in MC99 applies to damage occasioned by delay, but the definition of ‘damage’ is left to domestic law. This situation gives rise to diverging decisions by national courts. Regarding the conceptualization of the defence, the wording of the relevant provisions might lead to think that both instruments share a regime of liability for presumed culpability. However, the extraordinary circumstances defence is much more complex. As a consequence, there is no alignment between MC99 and Regulation 261, although points of convergence are highlighted.
Letter to the Editor: The Need for Plan B: Comments
Authors: Starkov Vladimir
Published: August 2024

As of mid-July 2024, the Multilateral Convention (MLC) on Amount A seems to have received a lacklustre response from the majority of stakeholders, despite the extensive efforts invested in its development and negotiation. This letter supports Philip Baker’s viewpoint, as previously expressed in this publication, that a new ‘Plan B’ for Amount A is urgently needed. At the same time, this letter offers a different prospective on the design principles for taxing the effects of the digitalized economy that could serve as an alternative to Amount A.
Building the Gateway: Why the Two Pillars Need Each Other
Authors: Avi-Yonah Reuven , Kir Ajitesh
Published: August 2024

There is a reason the OECD proposed two pillars for its gateway to a better tax future. A gateway requires both pillars, and neither can stand without the other. Pillar 2 is a fait accompli, but it needs countries to implement Pillar 1 as well because in the absence of a clear sourcing rule there is no limit to countries implementing the Qualified Domestic Minimum Top-Up Tax (QDMTT), which would turn off the other parts of Pillar 2 and potentially result in double taxation. Pillar 1 is not going forward in the absence of a Multilateral Tax Convention (MLC), but it can be implemented unilaterally, although that would require overriding existing tax treaties.
Research on Optimization of Internal Audit Process under the Background of Big Data
Authors: Ma Yue
Published: August 2024

In the era of big data, it is especially vital to optimize the internal audit process. Traditional methods are increasingly inadequate to handle the burgeoning volume of data and intricate environments. Consequently, leveraging big data technology to enhance audit processes has become essential. The role of internal audit should evolve from mere supervision to a service-oriented function, aiming to bolster governance, uncover issues, and enhance value. Nevertheless, challenges such as inadequate audit independence and feeble rectification mechanisms persist. The integration of big data technology with internal audit practices can markedly elevate the quality and efficiency of audits, and foster innovation in audit methodologies. To optimize the audit process, it is imperative to define clear objectives, propose practical and viable solutions, and further refine the quality and sophistication of audit work through techniques like data preprocessing and analysis.
REVISÃO ACERCA DA UTILIZAÇÃO DE AERONAVES REMOTAMENTE PILOTADAS (RPA) NA INDÚSTRIA DA MINERAÇÃO
Authors: Soares Gustavo Barbosa , Silva Herbert Souza e , Mata Jônatas Franco Campos da
Published: August 2024

A indústria da mineração é um setor fundamental para o desenvolvimento econômico e industrial, fornecendo matérias-primas essenciais para diversas atividades no planeta. Porém, enfrenta desafios complexos em suas operações, como a necessidade de garantir a segurança dos trabalhadores, otimizar a eficiência operacional e minimizar os impactos ambientais. A utilização de RPAs (Remotely Piloted Aircraft) (Aeronaves remotamente pilotadas), tem se mostrado uma solução promissora para enfrentar esses desafios. Este trabalho apresenta uma revisão bibliográfica sobre a utilização de RPAs na indústria da mineração, explorando suas aplicações, vantagens, desafios e perspectivas futuras. Os resultados da pesquisa evidenciam o potencial das RPAs para transformar a mineração, tornando-a mais segura, eficiente e sustentável. Em minas a céu aberto, as RPAs podem ser utilizados de diversas maneiras, como, mapeamento 3D criando mapas de alta qualidade, monitoramento de encostas detectando riscos geotécnicos, gestão de instalações e monitoramento ambiental objetivando reduzir os impactos na natureza e concomitantemente contribuir para o planejamento eficiente das operações. Já em minas subterrâneas, as RPAs devem ser adaptados aos ambientes confinados, para que realize atividades prejudiciais à saúde humana, como, a detecção de gases perigosos, a caracterização geotécnica em lugares desconhecidos e arriscados, também podendo atuar em missões de resgate, aumentando a segurança dos trabalhadores e otimizando as operações. Com os avanços tecnológicos, vem se desenvolvendo cada vez mais modelos de RPAs sofisticados e adaptados às condições desafiadoras da mineração, abrindo novas possibilidades para o uso dessa tecnologia no futuro.
PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI (STUDI PRODUK SCARLETT WHITENING)
Authors: Tiara Marlina Putri  , Koernia Purwihartuti
Published: August 2024

Munculnya era digitalisasi modern telah berdampak besar pada bidang pemasaran. Perusahaan berlomba-lomba menunjukkan keunggulan mereka. Guna beradaptasi dengan era yang berkembang pesat ini, banyak perusahaan telah beralih ke pemasaran online sebagai strategi utama. Scarlett Whitening telah menggunakan taktik bermitra dengan influencer media sosial. Dengan memanfaatkan kekuatan pemasaran digital dan konten berkelanjutan yang disediakan oleh para influencer ini, kemungkinan besar merek tersebut akan secara langsung menarik lebih banyak pembeli untuk produknya. Pada tahun ini Scarlet mengalami penurunan penjualan di ecommerce.  Penelitian ini bertujuan untuk menyelidiki kondisi serta dampak Influencer Marketing terhadap kecenderungan pembelian produk Scarlett Whitening. Penelitian ini menggunakan metode deskriptif dengan pendekatan penelitian kuantitatif rasional. Teknik pengambilan sampel menggunakan non-probability sampling.  Ukuran sampel yakni 174 pelanggan sebagai responden. Alat analisis yang digunakan yaitu mean dan regresi sederhana. Dari pengujian hipotesis, ditemukan bahwa terdapat hubungan positif dan signifikan antara Influencer Marketing dan minat pembelian. Minat beli 63,8% dipengaruhi oleh influencer marketing, sedangkan sisanya dipengaruhi faktor lain. Kondisi Influencer Marketing dan minat beli konsumen produk scarlet whitening dalam kategori baik.
ANALISIS PERAN KEPEMIMPINAN TERHADAP KINERJA PERUSAHAAN DALAM PERSPEKTIF BUDAYA ORGANISASI: STUDI KASUS PADA SKANDAL PERUSAHAAN TOSHIBA
Authors: Aisyah Bunga Chaidir  , Guntur Haludin  , Rosi Rahmawati  , Nadia Jasmine  , Dewi Swangsa  , Marcelina Putri Widayanto
Published: August 2024

Penelitian ini membahas peran kepemimpinan dalam membentuk budaya organisasi dan dampaknya terhadap kinerja perusahaan, dengan fokus pada studi kasus skandal perusahaan Toshiba Corporation pada tahun 2015. Melalui pendekatan kualitatif dan analisis dokumen, penelitian ini mengungkap bagaimana gaya kepemimpinan yang menekankan hasil di atas integritas, serta tekanan manajemen terhadap bawahan, menciptakan lingkungan di mana praktik-praktik akuntansi tidak etis berkembang. Budaya organisasi yang menekankan kesetiaan kepada atasan dan menghindari pelaporan pelanggaran juga memperparah situasi. Skandal Toshiba memiliki dampak yang signifikan terhadap kinerja perusahaan, termasuk hilangnya kepercayaan investor, anjloknya harga saham, dan tercorengnya reputasi perusahaan. Skandal Toshiba menunjukkan bahwa kepemimpinan memainkan peran sentral dalam membentuk budaya organisasi, yang pada gilirannya mempengaruhi kinerja perusahaan secara keseluruhan. Temuan penelitian ini memberikan pemahaman yang mendalam tentang pentingnya kepemimpinan yang etis dan budaya organisasi yang sehat dalam mencapai kinerja yang berkelanjutan bagi perusahaan. Budaya organisasi harus dibangun dengan berlandaskan nilai-nilai seperti kejujuran, transparansi, dan akuntabilitas.
Impact of a ketogenic diet on intestinal microbiota, cardiometabolic, and glycemic control parameters in patients with Type 2 diabetes mellitus.
Authors: Lu Na , Zhou Xincui , Guo Fengnian
Published: August 2024

Abstract. A ketogenic diet (KD), characterized by high fat and low carbo-hydrate intake, has been proposed as a therapeutic option for Type 2 Diabetes Mellitus (T2DM). One hundred individuals with T2DM were selected and divid-ed into a control group (CG) and an observation (OG) group, with 50 patients in each group, to investigate the effects of a KD on the intestinal flora, Gluca-gon Like Peptide-1 (GLP-1), and HbA1c levels in T2DM patients. Individuals in the CG were given standard treatment and diet, while patients in the OG were given a KD based on the CG. The blood glucose index, blood lipid index, HbA1c, GLP-1 levels, physical examination, and intestinal flora were compared in both groups. The FPG, HbA1c, two h PG, HOMA-IR TG, TC, and LDL -C levels in the two groups were reduced when compared to those before treatment (p<0.05), and the decreases in the OG were more significant than in the CG (p<0.05), while the levels of GLP-1 in the two groups were increased compared to those before treatment, those in the OG were significantly increased when compared to the CG (p<0.05). After treatment, waist circumference, BMI, body mass, and the levels of Enterococcus faecalis (E. faecalis) and Escherichia coli (E. coli) of the two groups were reduced compared to indicators before treatment (p<0.05), and those in the OG were even lower than those in the CG (p<0.05). In conclusion, these findings underscore the KD’s potential to act as an effica-cious dietary strategy in managing T2DM.
Challenges and Strategies of Teaching Arabic and French Literature in Nigeria
Authors: Folorunsho Mikail Adebisi , Iyanda Rabiu Olayinka
Published: August 2024

The issue of appropriate methodology for suitable teaching of literature of Arabic and French in Nigerian schools has continued to receive attention from educationists on how to make it more beneficial to society. Literature is to be for life’s sake; therefore, its teaching should be able to assist in solving day-to-day problems. This paper discovered and discussed the obstacles militating against effective Arabic and French language literature teaching. It discovered the prominent obstacles confronting effective teaching of the literature of these languages to be the shortage of competent teachers, non-availability of suitable textbooks, lukewarm attitude to the languages on the parts of the learners, and the parents and acute dearth of suitable instructional materials. The paper is survey research, deriving its sources from an extensive consultation of relevant literature and interaction with the stakeholders. While it should be stated that each language has its peculiarities, they have some common grounds. One of such common grounds is the application of the same methodology to some aspects of the two languages. It suggested a possible methodology to perfect the teaching and make the learners achieve the desired goals. Of the three genres of literature (prose, drama, and poetry), drama and prose were treated because they share numerous similarities. Teaching and understanding Arabic and French literature in Anglophone nations like Nigeria with a workable methodology yielded desired outcomes.
Sustainability from Social Commitment to Tourist Attraction: Terminological Approach to European Green Capitals Brochures
Authors: Ammendola Emanuela
Published: August 2024

The tourism industry currently represents a relevant sector of the international market and a fundamental resource for countries like European ones, which offer a heterogeneous mosaic of histories and cultures. Such sector is, however, characterized by an ever-changing nature depending on the constantly evolving needs, habits, and awareness of different types of travelers. Far from investigating the largely discussed concept of sustainable tourism, this article aims to examine from a linguistic perspective the concept of urban sustainability as a tourist attraction in the context of the European Green Capitals Award (EGCA) and the relative terminological effects on the language of tourism. A corpus-driven approach was used to quantitatively and qualitatively investigate the terminology used in the brochures of the European Green Capitals selected from 2010 to 2021, which are included in the section Environment of the European Commission website. Following a quantitative analysis of the data, a qualitative analysis was conducted to interpret the meaning and the degree of technicality of the sustainability-related terms used in the corpus and their potential employment in the field of tourism. The corpus analysis was intended to provide evidence of those new linguistic structures used in texts like EGCA brochures which, being addressed to a wide range of readers, may directly or indirectly influence tourist interests and tourism promotional language as well.
Dampak Penjajahan Belanda terhadap Budaya Maritim Indonesia dan Transformasi Identitas Nasional
Authors: Sarjito Aris
Published: August 2024

This study investigates the dynamics of change in Indonesian maritime culture through an analysis of the role of Dutch colonization in the transformation of national identity. Drawing on qualitative research methods using secondary data, the study examines three key areas: factors contributing to Dutch colonization, the impact of Dutch colonial policies on traditional maritime practices and social structures, and the contribution of Dutch colonization to Indonesian national identity formation and its contemporary legacy. The research's findings show that trade interests, military conquests, and cultural exchanges were the driving forces behind Dutch colonization, which had a significant impact on Indonesian maritime culture. Dutch colonial policies such as the cultivation system and cultural assimilation efforts disrupted traditional maritime practices and social structures, leading to socio-economic disparities and cultural hybridization. However, Dutch colonization also fostered a sense of resistance and solidarity among Indonesians, contributing to the formation of a unified national identity. In conclusion, the study underscores the multifaceted nature of Dutch influence on Indonesian maritime culture and national identity, highlighting the enduring legacy of colonialism in contemporary Indonesian society.
Pemberian Pakan Alami Berbeda terhadap Pertumbuhan dan Kelangsungan Hidup Ikan Hulu’u (Giuris margaritaceus)
Authors: Mile Julfikar , Lamadi Arafik , Tuiyo Rully
Published: August 2024

This study aimed to determine the growth and survival of Hulu’u fish using different natural feeds and identify the best natural feed for the growth and survival of Hulu’u fish. The study used a completely randomized design (CRD) consisting of four treatments and three replications, resulting in 12 experimental units. Each unit contained 15 Fish. Data collected included absolute weight growth, absolute length increase, and survival rate. The study was conducted for one month, with data collection performed four times during the study period. The average absolute weight was P2 (0,46 cm), P1 (0,38 cm), P3 (0,34 cm), and P4 (0,33 cm). The average absolute weight was P2 (0,42 grams), P1 (0, 34 grams), P3 (0,26 grams), and P4 (0, 25 grams). Survival Rates were P2 (60%), P1 (55,56%), P4 (51%), and P3 (46%). The ANOVA analysis showed that the F-value was greater than the F-table value of 5%, indicating that the treatments significantly affected the growth of Hulu’u fish. Different feeding for Hulu’u fish had an effect because the feeds provided were well consumed by the fish, resulting in good growth. Silkworm was the best feed, producing the highest absolute length increase of 0,46 cm and an absolute weight increase of 0,42 grams.
Rancang Bangun Sistem Informasi Komunitas Motor Rx King di Kudus Berbasis Web
Authors: Umam Khothibul , Endang Supriyati  , Tri Listyorini
Published: August 2024

The RX King community is a forum for classic motorbike lovers with various models and modifications. Within the group, messages are exchanged and the message exchange is carried out through group communication. However, community members still need a system to interact, discuss and search for information in one place. One of the RX King communities is in the city of Kudus. The problems that occurred were raised in this research. This research has the benefit of providing a forum for administrators and members of the RX King motorbike community in Kudus to interact so that a website-based information system for the RX King motorbike community in Kudus is developed. The data collection methods used in this research were interviews with the head of the RX King Kudus community, direct observation at the base camp and documentation. This system was created using the CodeIgniter framework and the waterfall research method. This waterfall method includes requirements, design, implementation, testing. The results of this research are an information system for the RX King community in Kudus city.
Pengaruh Marketing Mix dan Self Service Technology Terhadap Keputusan Nasabah Memilih Tabungan Hijrah Bank Muamalat
Authors: Sulfia Sulfia , Nuraeni Gani  , Trimulato Trimulato
Published: August 2024

This research aims to determine the effect of Marketing Mix and Self-service technology on customer decisions in conducting transactions at the Makassar branch of Bank Muamalat. This research method is quantitative by describing the influence of marketing mix and self-service technology on customer decisions. This type of research is a field study, primary data collection. Source of research data obtained from quisioner. The data analysis technique used is descriptive quantitative. The research results obtained from the marketing mix t test have a significant effect on customer decisions with a tcount > ttable (2.00665) of 3,786 and a significant value of 0.000, this probability value is below 0.05. Meanwhile the t test shows the results that self-service technology has a significant effect on customer decisions with a tcount > ttable (2.00665) of 4.130, a significant value of 0.000 and a probability value below 0.05. The effect of marketing mix and self-service technology on customer decisions is that the Fcount value is greater than the Ftable value, namely 44,752 > 3.18 with a significant value of 0.000 less than 0.05 (0.000 <0.05), then H0 is rejected and H3 is accepted, meaning that marketing mix and self-service technology variables simultaneously have a significant effect on customer decisions in using Bank Muamalat Makassar branch hijrah savings.
Pernerapan Algoritma Multilevel Feedback Queue (MFQ) & First In First Out (FIFO) pada Studi Kasus di Toko Bunga ARTHA PUSPA
Authors: Candra Pamungkas  , Angga Riyandi Saputra  , Aditya Ramadhan  , Alif Kurniawan  , Naufal Abi Pratama  , Wishnu Rindra
Published: August 2024

Artha Puspa is a flower shop in Madiun which sells plant needs. This very rapid business development encourages every entrepreneur to create a form that is different from other businesses, one of which is the Arta Puspa Flower Shop, a common problem that is often experienced by Artha Puspa, namely direct purchase queues and orders. With that we use a combination of MFQ and FIFO. The application of a combination of Multilevel Feedback Queue (MFQ) and First In First Out (FIFO) algorithms is a strategy that can be used to manage processes that occur in computer systems. MFQ is a scheduling algorithm that uses several levels of queues, each of which has a different priority. Each process will be placed in a queue level according to its priority. Meanwhile, FIFO is a scheduling algorithm that manages processes by issuing processes that apply a combination of multilevel feedback queue (MFQ) & first in first out (FIFO) algorithms in the case study of the Bunga Artha Puspa store to enter the system for the first time. The combination of the two algorithms can provide a more effective solution in managing processes in computer systems. MFQ is a scheduling algorithm that uses several levels of queues, each of which has a different priority. Each process will be placed in a queue level according to its priority. Meanwhile, FIFO is a scheduling algorithm that manages processes by issuing processes that apply a combination of multilevel feedback queue (MFQ) & first in first out (FIFO) algorithms in the case study of the Bunga Artha Puspa store to enter the system for the first time. The combination of the two algorithms can provide a more effective solution in managing processes in computer systems. MFQ can be used to manage high priority processes, while FIFO can be used to manage low priority processes. Thus, processes that have high priority will always be processed first, thereby increasing system efficiency. In addition, the combination of MFQ and FIFO can also help reduce the waiting time for processes that have low priority, thereby increasing user satisfaction.
Analisis Sharing Data Wemos D1 R32 Menggunakan Web
Authors: Ardha Maliki  , Joni Warta  , Rafika Sari
Published: August 2024

The advancement of technology has increased the demand for media file storage. One common storage system used today involves the use of cables or devices that need to be connected to other devices. However, this method is not efficient for simultaneous file sharing, especially when many people want to access the same files. This research utilizes the Naive Bayes algorithm and Quality of Service method for testing and SPI (Serial Peripheral Interface) as the serial communication on Wemos D1 R32 with its sensors, in order to address this issue. The research is conducted through stages of literature review, design, testing, implementation, and testing using Wemos D1 R32 as the main platform along with supporting components such as a micro SD card reader module, an LCD OLED display, a micro SD card, and a battery. In the testing phase, conducted three times with each tested file format using the Naive Bayes algorithm in our system, the evaluation results are as follows: Very Good 86.66%, Good 13.33%, Moderate 0%, and Poor 0%.
Gaya Hidup, Sosial Media,Teman Sebaya:Terhadap Perilaku Konsumtif Belanja Online Ditiktok Mahasiswa UNM
Authors: Sahabuddin Romansyah , Arimayanti Angnis , Mutmainna Rizka , Nurfuraya  , Nuraisyah
Published: August 2024

This research discusses the role of social media lifestyle and peers in consumer behavior when shopping for online fashion products on the TikTok platform. With the aim of knowing the impact of lifestyle on consumptive behavior, the impact of social media on consumptive behavior, the impact of peers on consumptive behavior. The variables used are Lifestyle (X1), social media (X2) and peers (X3) as independent variables and Consumptive Behavior (Y) as the dependent variable. The assessment method applied is quantitative methodology. The information gathering strategy implemented was by providing questionnaires. This research consisted of Makassar State University (UNM) students with a sample of 80 respondents. These data were tested using structural equation modeling (SEM) techniques and using the SmartPLS (Partial Least Squares) software analysis tool. Lifestyle (X1) The results of this study state ththere is a significant influence on Consumptive Behavior (Y). Social media (X2) has a significant effect on consumer behavior (Y) and peers (X3) have no effect on consumer behavior (Y).