Systematization of tourist market development factors
Authors: Rumiantseva Iryna 
Published: January 2024

The article analyzes the essence of the modern tourist market, reveals the dynamics of international tourist arrivals over the past decades, and establishes the leading countries and directions of the development of the tourist market in the world. The classification of influencing factors on the development of the tourist market is studied in detail and presented. Considerable recreational potential of Ukraine, favorable climatic conditions of the country, network of transport connections, cultural and religious heritage, developed hospitality industry, highly qualified staff with world-famous medical and ski resorts, and UNESCO World Heritage sites. It has been proven that during the time of independence, more than 20 million tourists visited the country every year, income from tourism was growing, and the number of tourists was even before the start of the global upheavals of recent years (COVID-19 and the full-scale terrorist war of the Russian Federation against Ukraine). It was found that today, tourism is the most profitable sphere of the world economy. This is evidenced by the development of the tourism sector in the country, which is determined by the tourist infrastructure and includes, first, tourism organizers (tour operators and travel agencies), as well as accelerated processes of informatization of society and the development of information and communication technologies, which in turn quite actively contribute to the development of international tourism. Segmentation of the tourist market was carried out, and recommendations for the future development of the tourist industry were offered. The relationship between exchange rates and consumer behavior on the market has been studied. It has been confirmed that the possibility of tourism demand is also closely related to legal norms concerning various spheres of life, not necessarily directly related to tourism. Among the legal, administrative, and organizational tools, it should be mentioned, first, decisions in the field of free time (paid vacations, weekly working hours, vacations for rehabilitation, the actual amount of free time). Developed a system of sports entertainment and active activity of friendly local organizations. Introduction. The modern tourism industry is one of the fastest-growing branches of the world economy and is considered both an independent type of economic activity and an interdisciplinary complex. In many countries and regions, tourism is the main source of income. Tourism is a significant source of job creation. The article aims to study the article is to research the disclosure of influencing factors on the development of the tourist market and to determine the trends of tourist flows in the conditions of the pandemic. The results. In general, there is an uneven development of international tourism in the countries of the world. The main reasons for this are the underdeveloped infrastructure of the tourism sphere and related service spheres, customs control difficulties and an unfavorable visa regime for foreign tourists, low investment activity in the tourism sphere, problems of the shadow economy, low professionalism of workers in the sphere of tourist services, insufficient level of quality of tourist services, economic and political destabilization, imperfect legal security of the industry. Under the conditions of solving these problems, the interest of international tourists will increase precisely in these countries, given the affordability of tourist services in them. World trends in international tourism make it possible to classify the tourism business as one of the most promising sectors of the economy. However, the world's tourism field develops unevenly and has regional characteristics. A developed tourist infrastructure contributes to the improvement of the country's attractiveness and competitiveness in the world, accelerates the processes of its integration into the world economy, and ensures the transition from an agrarian and industrial economy to the development of an economy based on the service sector. For the development of international tourism in a certain country, first, such conditions as a favorable climate, nature, historical and cultural heritage, developed hotel infrastructure and infrastructure of related industries, a high level of security, including from international terrorism, are needed; affordability of tourist services, national folklore, and cultural heritage, developed system of sports entertainment and active activity of friendly local organizations. But for the natural resource and cultural potential to be used to the maximum, significant investments in this area, highly professional personnel, proper state regulation, and stabilization of the macroeconomic situation are needed. The market model of the economy necessitates the improvement of the organizational and economic mechanism for the development of international tourism, which is associated with the intensification of this industry, increased competition on the world market, the development of new organizational forms of international tourism, increased capital mobility, and the expansion of market boundaries and business contacts.
Keywords: tourism market, development, factors, factors, categorization, systematization, segmentation, market subjects, goods, services, demand, supply, income, costs, growth, pandemic.