bluuebunny/crossref_metadata_2025 huggingface dataset:
RELATIONSHIP OF ECONOMIC DEVELOPMENT OF THE CITY AND MARKETING OF THE TERRITORY
Authors:   Sumy National Agrarian University, Poroskun Sergey
Published: May 2024

This article examines the theoretical and methodical aspects of territory marketing. The use of territory marketing tools is aimed at active interaction with the potential market, in particular, consumers of territorial services. The further development of the country involves the introduction of strategic and tactical tools for marketing territories. For the effective use of marketing opportunities of a specific city (village, community), forecasting is carried out, based on a comprehensive analysis of the potential of markets in a certain territory. Management of the socio-economic development of a modern city can be carried out through the performance of basic functions. These functions include planning to achieve strategically important indicators of the city's development, organization, motivation and coordination of the activities of all subjects and objects of management in order to achieve the planned indicators, as well as the function of auditing the effectiveness of such activities. In market conditions, the internal needs and development trends of the city, considered as a social organism, are increasingly taken into account. Territorial marketing acts as a tool for the strategic development of the territory and the most comprehensive approach to solving its problems. Marketing possibilities of the territory represent attractive directions of action for the purpose of socio-economic development of this region. Territorial marketing contributes to the coordination of mutually beneficial interests of various entities operating in the territorial market. The article considers the key components of urban marketing, as well as the conditions and tools for the prospective development of a specific territory. In our opinion, the main goal of territory marketing is to promote the socio-economic development of the city and improve the urban environment. This includes the creation of a qualitatively new environment for key target audiences: local residents – actual consumers, as well as potential users of the territory's services.
THE ORGANIZATION OF THE ENTERPRISE'S FOREIGN ECONOMIC ACTIVITY
Authors:   Classical Private University, Zaika Andriy , Mashchenko Olha ,   Classical Private University
Published: May 2024

The article substantiates the organization of the enterprise's foreign economic activity by implementing a mechanism for adapting the enterprise's foreign economic activity to a new foreign market. The article presents the content of the environment of the enterprise's foreign economic activity as a set of factors and conditions of direct and indirect influence on the enterprise's foreign economic activity in foreign markets. The general algorithm of foreign economic activity under the influence of the internal and external environment of the enterprise's economic activity is determined, which consists in: conducting a comprehensive analysis of the state and development of foreign economic activity; analysis of expected changes in the foreign market; analysis of the opportunities of the foreign market based on the forecast of changes in its conjuncture; analysis of internal and external budget and tax policy and the impact of its changes on the state of business entities; analysis of the state and development trends of the world market, including the credit market, foreign trade policy of various countries and assessment of the impact of its changes on the conditions of business operations; development of a long-term strategy of foreign economic activity based on the current and forecasted situation on foreign markets, as well as opportunities and expected changes in the conditions of the enterprise's functioning. This algorithm should be included in the process of foreign economic activity at the level of the enterprise's foreign exchange management. And the very process of organization at modern enterprises should be implemented by forming and coordinating the process of international marketing activity, which consists in a system of active actions to bring the product to foreign markets and create conditions for its effective sale, and should include the main stages: marketing research of foreign sales markets; the choice of target markets of the enterprise; formation of a complex of marketing tools (marketing product, price, sales and communication policy). The mechanism of adaptation and adaptation of the foreign economic activity of the enterprise to the new foreign market is proposed.
USAID GRANTS FOR THE CREATION AND IMPLEMENTATION OF EFFECTIVE ECONOMIC MODELS REINTEGRATION OF VETERANS IN THE AGRICULTURAL SECTOR
Authors:   Lviv University of Trade and Economics, Kobelia-Zvir Mariana , Zvir Yurii ,   Lviv University of Trade and Economics
Published: May 2024

The article examines in detail the USAID Program for Agrarian and Rural Development (AGRO) in the direction of "creation and implementation of effective models of economic reintegration of veterans/women in the agricultural sector". The study demonstrated that the grants offered by the program will contribute to the intensification of the process of involving the veteran community in employment in the agricultural sector, as well as the development of self-employment, starting and expanding/restoring one's own business in the agricultural sector. The specifics and priorities of the Program have been demonstrated, namely: project measures should contribute to the improvement of qualifications, retraining for further employment in the agricultural sector, as well as the development of self-employment, starting and expanding/restoring one's own business in the agricultural sector. It is emphasized that the grantor plans to support projects that will be planned in such a way that as a result of their implementation, support will be provided to both male and female veterans, as well as those with disabilities. It was emphasized that the AGRO Program aims not only to support with grants projects that will contribute to the process of reintegration of veterans, but also to the development of the agricultural sector of Ukraine. It is emphasized that the USAID AGRO Program encourages applications from Ukrainian commercial and non-commercial organizations that meet the eligibility criteria, that demonstrate an innovative approach, leadership and competence to create and implement effective models of economic reintegration of veterans/women in the agricultural sector, as well as those that did not receive USAID grant funding. Based on the results of the research, a number of recommendations have been developed for applicant organizations, the consideration of which will contribute to obtaining grant funding. In particular, it is demonstrated what the project's reasoning should be so that applicants can claim high points according to the following evaluation criteria: "Realism of the design and technical approach and the potential impact of the project", "practical relevant work experience of the applicant", management and program potential", "economic efficiency and project budget".
PRINCIPLES OF AGRICULTURAL BUSINESS DEVELOPMENT BASED ON USING THE OPPORTUNITIES OF THE INTERNET OF THINGS
Authors:   Lviv University of Trade and Economics, Pelekh Kateryna
Published: May 2024

The implementation of advanced technologies such as the Internet of Things (IoT) requires significant financial investment and expertise. Many agricultural enterprises may encounter difficulties in adopting these technologies due to a lack of funds or limited access to qualified specialists. The integration of different IoT systems and their standardization can be challenging tasks, especially when it comes to cooperation between various technology providers. In the article, based on the identification of principles for the development of agribusiness based on the use of IoT capabilities, it was argued that the application of IoT technologies opens up new horizons for agriculture. Through process automation, precise monitoring of soil and crop conditions, the implementation of precision farming systems, and intelligent resource management, it has been demonstrated that productivity and efficiency of agricultural enterprises can be significantly increased. The use of sensors, drones, and other IoT devices not only optimizes production processes but also provides the opportunity to timely respond to risks associated with cultivation, thus reducing potential crop losses. Additionally, it was justified that the integration of IoT contributes to the sustainable development of agribusiness by reducing environmental impact, optimizing the use of natural resources, and increasing energy efficiency. Therefore, the use of IoT in agribusiness paves the way for high-tech, efficient, and environmentally sustainable production capable of meeting the growing needs of the population. Using IoT in agribusiness significantly enhances production efficiency and productivity through process automation and accurate monitoring of crop and soil conditions. The application of IoT technologies promotes smart resource and energy management, ensuring stability and reducing environmental impact. Thus, the integration of advanced technologies opens up new opportunities for adapting agribusiness to modern challenges, enhancing its competitiveness and resilience.
FEATURES OF LAND USE REGULATION IN UKRAINE
Authors:   Izmail State Humanitarian University, Koval Viktor , Trokhymets Olena ,   Classic Private University, Kozlova Alla ,   Interregional Academy of Personnel Management, Balanchuk Maksym ,   Izmail State Humanitarian University
Published: May 2024

This study examines the peculiarities of land-use regulation, and the mechanisms through which the state regulates are studied. The principles based on which the activity of land use subjects should be regulated are described. The improvement of the land use regulation system depends on the quality and efficiency of the state land cadastre system in Ukraine, as it contains vital information about the land and its properties, land use boundaries, and the content of its ownership rights. This article analyzes the legal, economic, and administrative-organizational aspects of land use, as well as the principles on which the regulation of the activities of land use entities should be based. Special attention is paid to the role of the state land cadastre as a critical source of information about land relations and their regulations. The study also emphasizes that the effectiveness and level of the state cadastre have a direct impact on the effectiveness of the land use regulation system. Having analyzed the dynamics of changes in this number, he testified to the tendency towards a decrease in the number of active business entities in the field of land use. In particular, he found that from 2015 to 2022, the number of agricultural enterprises decreased by 30% and the number of individual land users – by more than 37%. Thus, the article emphasizes the need to improve the system of land use regulation in Ukraine and indicates the key aspects that should be considered in this process. Therefore, in regulating land use, the state should be given a critical role, as it can only develop a practical legal framework, act as a guarantor of the country's food security, and promote balanced land use. Ensuring the effective regulation of land use is only possible with a complete understanding of the dynamic natural environment and monitoring the impact of business entities on this environment.
ENTERPRISE DEVELOPMENT STRATEGIES BASED ON THE USE OF FUZZY PRODUCTION MODELS
Authors:   Classical Private University, Porokhnya Vasyl , Semenov Andrii ,   Classical Private University, Porokhnya Evgeny ,   Classical Private University, Kuznetsov Vadym ,   Classical Private University
Published: May 2024

The foreign economic activity of the enterprise was analyzed and its efficiency was assessed. An analysis of competitors and markets in which the company operates was carried out. The problems and specifics of competition on the domestic and foreign markets were also highlighted. Ways to solve problems and methods of optimizing the company's work on the world market are considered. Specific steps to improve the company's financial condition are proposed. It was concluded that the company has a stable level of competitiveness, despite the economic instability in the country. It is characteristic of him to take risks and increase the profitability of the enterprise, where the cost of products decreases, which determines the economic efficiency of the activity. Therefore, due to the fact that competition is intensifying in all branches of the economy today, it is necessary to promote the optimization of the foreign economic activity of the enterprise and to follow certain ways for their implementation. Conduct a confident assortment policy; In the field of marketing, constantly study the market; Develop the company's service.
RESEARCH OF THE MAIN TRENDS OF THE RESIDENTIAL REAL ESTATE MARKET IN UKRAINE
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Fisunenko Pavlo , Herasimenko Oleksandr ,   Prydniprovska State Academy of Civil Engineering and Architecture
Published: May 2024

The article is devoted to the study of current trends in the residential real estate market of Ukraine with the aim of identifying modern conditions of its functioning. The relevance of housing market research, analytical assessment of supply and demand, taking into account the conditions of martial law, taking into account the amount of destruction of real estate objects, is substantiated. Such an analytical assessment will allow to determine the main vectors of the development of the residential real estate market. The purpose of this article is to conduct an analytical review of the latest trends in the residential real estate market, taking into account the factors affecting the demand and supply of housing. It has been established that despite the significant impact on the functioning of the residential real estate market of Ukraine of the conditions dictated by military aggression and the continuation of martial law, this segment of the national economy is gradually adapting to them, the demand and supply for housing is beginning to recover. The dynamics of housing price indices on the primary and secondary market of Ukraine were studied, which confirmed the tendency towards stabilization of the residential real estate market emerging in 2023. The regional differentiation of the regions of Ukraine by the level of average prices on the primary housing market, as well as the differentiation of cities (regional centers) of Ukraine by the level of prices on the secondary market of residential real estate was analyzed. Analytical grouping of the regions and cities of Ukraine according to these indicators was carried out. The variability of prices on the primary and secondary housing market was evaluated. The dynamics of the main indicators characterizing the real estate market from the standpoint of market volumes (number of concluded contracts) were analyzed. It has been established that the real estate market is sensitive to changes in the internal and external political situation in the country, and a number of factors have been identified that currently contribute to the partial stabilization of the situation in the housing market.
ANALYTICAL TOOLS IN AUDITING PRACTICE AS A POTENTIAL FOR ENSURING ECONOMIC EFFICIENCY
Authors:   Zaporizhzhia National University, Stoiev Volodymyr , Kovalenko Olena ,   Zaporizhzhia National University, Tkachenko Yelizaveta ,   Zaporizhzhia National University
Published: May 2024

Approaches to using the potential of audit firms and auditors to conduct economic analysis and develop strategic solutions to increase the efficiency of enterprises, institutions and organizations of local self-government and state institutions and organizations are considered. It was determined that the performance of management tasks and ensuring the development of the economy of the region as a whole is impossible without obtaining relevant information on the situation and dynamics of the development of economic entities, a developed system of analysis of such information. The processes of economic transformations, which are due to both military events and the need for post-war recovery of Ukraine on the one hand, and transformations in the global economy on the other hand, which are due to the path chosen by the world community to reduce the impact of climate change, decarbonisation, changing the structure of energy consumption, etc., determine the need to involve in the process of economic transformations of a wide range of specialists on relevant issues. Ukraine has a very large potential for attracting relevant specialists from the field of audit, which is currently not completely used. The creation of a system of involving relevant specialists in the field of analysis for making appropriate decisions regarding economic transformations at all levels is an urgent need today. Approaches to creating a system of economic analysis through selective analytical surveys of business entities in the region and analysis and generalization of the received information are proposed, as well as by taking part in the development and creation of a general system of information interaction between business entities and regional and local authorities. It is proposed to create a system of interaction aimed at solving the issues of improving the efficiency of the regional economy in general and the economic activity of the region's enterprises in particular. Approaches to mutual understanding and mutual agreement of common goals and tasks between local (regional) authorities and auditors are defined.
THE ROLE OF HR-MANAGEMENT SOFTWARE IN THE DEVELOPMENT OF HIGH PERFORMANCE WORK SYSTEMS
Authors:   Ukrainian Institute of Arts and Sciences, Arovina Maryna , Tereshchenko Larysa ,   Ukrainian Institute of Arts and Sciences
Published: May 2024

The article is devoted to the study of the role of new information technologies in the development of High performance work systems (HPWS), in particular, at Ukrainian enterprises. The objective grounds for the emergence of the concept are considered on the basis of the analysis of literature sources, and the benefits that an enterprise receives are identified. The article highlights the variability of the content of the concept of "high performance work systems" depending on the criteria of staff involvement or commitment. The views of scientists on the structural elements of HPWS are considered. The factors that impede the development of the concept in the business environment are investigated: imperfect distribution of powers and responsibilities, low level of leadership qualities of the manager, unsuccessful mechanism of remuneration of employees. The research focuses on the priorities for staff development in the short term. The global challenges that contributed to the development of the HPWS model in the context of achieving competitive advantages by enterprises are characterized: the tendency of human resource shortage, low labor productivity growth, changes in business strategy, and the rapid pace of digitalization of various sectors of the economy. The expediency of using automated HR management systems as a soft power of HPWS implementation is considered. Some indicators characterizing the potential of innovative development of Ukraine in the context of informatization are analyzed. The expansion of functionality in automated HRM systems from accounting functions to functions of productivity assessment and development of professional competencies of personnel, improvement of the motivation system is traced. The functional capabilities of the most popular HRM systems in Ukraine, both domestic and foreign, are analyzed in the context of the HPWS concept. It is proved that the most common modern HRM systems contain the main elements of HPWS. The disadvantages of HPWS, the overcoming of which is not related to the use of human resource management software, are revealed. Conclusions about the important role of information technology in the development of HPWS, in particular for domestic enterprises, are made.
RETROSPECTIVE ANALYSIS OF THE CONSUMER BASKET AND CHANGES IN FOOD CONSUMPTION BY THE POPULATION OF UKRAINE
Authors:   National University of Life and Environmental Sciences of Ukraine, Kvasha Serhii , Vakulenko Vitalii ,   National University of Life and Environmental Sciences of Ukraine, Pavlenko Oleksii ,   National University of Life and Environmental Sciences of Ukraine, Yuntao Liu ,   New Western University, California, USA
Published: May 2024

The article is devoted to consideration of the issue of current relevance - the consumer basket of the population of Ukraine, as well as consumption of basic food products. The article conducts a retrospective analysis of the consumer basket of the population of Ukraine and studies the dynamics of consumption of basic foodstuffs on the basis of statistical data from official sources. The purpose of the article is to conduct a detailed retrospective analysis of the consumer basket in Ukraine, as well as to identify changes in the consumption of basic food products in recent years. The article is based on current research by Ukrainian scholars, as well as official statistics from the State Statistics Service. First, the author examines the theoretical foundations of the consumer basket - the definition, composition, importance of the consumer basket for Ukraine and its features. Then, by analysing open sources, the author identifies the main changes that have taken place in the context of the consumer basket in Ukraine in recent years, which shows that the consumer basket in Ukraine has hardly changed in recent years, and therefore does not meet the current needs of society. In addition, the article analyses the main changes in food consumption by the population of Ukraine for the period 2000-2020. The dynamics of consumption of all types of basic food products is considered, while determining the periods of maximum and minimum consumption. It has been established that in recent years the situation with food consumption has been unstable: Ukrainians consume an insufficient amount of food, which almost does not meet the current standards. The main factors influencing changes in food consumption are identified. The results obtained indicate the need for changes in the consumer basket of Ukrainians and bringing not only the food part, but also non-food goods and services in line with the needs of citizens. The results of the study can be used to improve the current content of the consumer basket of Ukrainians, as well as to provide Ukrainians with all the necessary food and non-food products for an adequate standard of living in a full-scale war.
ADMINISTRATIVE MANAGEMENT IN INVESTMENT PROJECT CONTROL
Authors:   National Aviation University, Ponomarov Oleksandr , Ostapenko Tetiana ,   National Aviation University, Onopriienko Oleksandr ,   National Aviation University
Published: May 2024

The purpose of the article is to study the impact of administrative management on the implementation of projects in investment activity. Administrative management acts as an organiser of project activities in the investment sphere. The authors have analysed the algorithm of administrative management and identified its components that should be applied in the practice of investment activity. The research methodology used was a systematic approach and a structural analysis, as well as the method of comparison. The process of administrative management of an investment project has been presented as a sequence of steps or stages, which include planning, organisation, execution and control. A general outline of this process is provided hereunder. This process can be iterative, with changes and adjustments made at different stages of the project depending on changes in internal and external conditions. The main goal of investment project administration is to ensure the efficient use of resources and the achievement of project goals. Developing an investment project charter is an important step in the process of project preparation and implementation. The charter is a document that formalises the main aspects of the project, its goals, terms and conditions, and the procedure for its implementation. Here are some key elements that are usually included in an investment project charter: project name and description; goals and objectives; management structure; budget and financial terms; implementation schedule; implementation conditions; reporting and monitoring system; termination conditions. An analysis of the investment project and business plan is provided in the article. Administrative management in the investment projects management includes the use of various tools and methods to ensure effective planning, organisation, control and implementation of projects. Key administrative management tools that can be used to manage investment projects are as follows: SWOT analysis; PESTLE analysis; Gantt chart; RACI responsibility matrix; project management methodologies are: Methodologies such as PMBOK (Project Management Body of Knowledge), PRINCE2 (Projects in Controlled Environments), Agile, Scrum; customer relationship management systems (CRM); financial analysis and control.
ПРИНЦИПИ Й ПРАКТИЧНИЙ ІНСТРУМЕНТАРІЙ ПРЕВЕНТИВНОГО КОНТРОЛІНГОВОГО АНТИКРИЗОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВАМИ ХАРЧОВОЇ ПРОМИСЛОВОСТІ У СУЧАСНОМУ БІЗНЕС СЕРЕДОВИЩІ
Authors: Другова Олена
Published: May 2024

Сучасні умови глобального бізнесу ставлять перед підприємствами харчової промисловості складні завдання, пов'язані з управлінням ризиками та антикризовими ситуаціями. Одним із ключових інструментів, що дозволяє ефективно впоратися з цими викликами, є превентивне контролінгове антикризове управління. Ця стаття присвячена аналізу принципів та практичного інструментарію такого управління на підприємствах харчової промисловості у сучасному бізнес-середовищі. У статті розглядаються основні принципи превентивного контролінгового антикризового управління, які полягають у попередньому виявленні потенційних кризових ситуацій, розробці стратегій попередження криз, а також у забезпеченні гнучкості та реагування на зміни в економічному середовищі. Крім того, аналізуються конкретні практичні інструменти, такі як сценарне планування, аналіз чутливості, стрес-тестування та інші, які допомагають підприємствам управляти ризиками та забезпечувати стійкість у складних умовах ринку. Враховуючи важливість сталого розвитку та конкурентоспроможності харчової промисловості, розуміння принципів та використання практичних інструментів превентивного контролінгового антикризового управління стає необхідним для успішного функціонування підприємств у сучасних умовах. Ця стаття спрямована на розширення розуміння цієї проблематики та надання практичних рекомендацій для підприємств харчової промисловості щодо ефективного впровадження превентивного антикризового управління.
ЕФЕКТИВНІ ІНСТРУМЕНТИ ТА СТРАТЕГІЇ ЗАЛУЧЕННЯ ФІНАНСУВАННЯ ЧЕРЕЗ ФАНДРАЙЗИНГ ТА ГРАНТРАЙТИНГ: ВІД ІДЕЇ ДО РЕАЛІЗАЦІЇ
Authors: Ільченко Вікторія , Кубай Дмитро , Пістунова Вероніка
Published: May 2024

Фандрайзинг та грантрайтинг стають все більш важливими елементами фінансового планування для неприбуткових організацій та проектів. Фандрайзинг, як стратегія залучення коштів через залучення пожертв та підтримки від громадськості, є важливим джерелом фінансування для організацій, оскільки дозволяє їм розвиватися та здійснювати соціальну місію. У сучасному світі, де конкуренція за фінансові ресурси зростає, ефективне використання фандрайзингу стає ключовим фактором успіху для неприбуткових секторів. З іншого боку, грантрайтинг, що передбачає отримання фінансування через конкурентні процедури та заявки на гранти, дозволяє організаціям отримувати фінансову підтримку для конкретних проектів або програм. Оскільки гранти часто надаються на реалізацію інноваційних і соціально значущих ініціатив, грантрайтинг стає важливим механізмом для сприяння змін та розвитку суспільства. Дослідження спрямоване на пошук ефективних методів та інструментів, що використовуються для залучення фінансування через фандрайзинг та грантрайтинг, починаючи з ідеї та закінчуючи її реалізацією. Проаналізувавши процес від початкової ідеї до успішної реалізації проектів, виявлено найбільш оптимальні підходи та стратегії для досягнення цієї мети. До методів, які використані в даному дослідженні, включають аналіз сучасних тенденцій та актуальних даних у галузі фандрайзингу та грантрайтингу, вивчення успішних кейсів та проведення спеціальних опитувань серед експертів і практиків. Розглянуто різні аспекти залучення фінансування, від розробки стратегій до виконання планування та відстеження результатів. Існують різноманітні інструменти та стратегії, які можна використовувати для залучення фінансування через фандрайзинг та грантрайтинг. Крім того, стратегічне використання ресурсів та мережеві зв'язки також відіграють важливу роль в успіху фандрайзингових та грантових ініціатив. Залучення та підтримка спільноти і зацікавлених сторін у всьому процесі суттєво впливають на результат. Отже, чітке визначення стратегії, ретельне планування та систематична робота над просуванням проекту можуть допомогти досягти бажаного фінансового результату.
ЦИФРОВІЗАЦІЯ БАНКІВСЬКОГО СЕКТОРУ УКРАЇНИ: СУЧАСНИЙ СТАН ТА ПЕРСПЕКТИВИ РОЗВИТКУ
Authors: Кретов Дмитро , Міндова Олена
Published: May 2024

Стаття присвячена дослідженню процесів цифровізації банківського сектору України на сучасному етапі. В статті виділено основні передумови активної діджиталізації вітчизняної банківської системи. Звернена увага та надана характеристика основним цифровим технологіям, що реформують світовий банківський простір, а саме штучному інтелекту, машинному навчанню, блокчейн технологіям, інтернету речей. Узагальнено переваги та виклики переходу традиційних банківських установ в цифрову сферу як для самих банків, так і для їх клієнтів. Досліджено кількість банківських відділень в Україні впродовж 2019–2023 рр. та виявлено основні закономірності у їхній динаміці. Також увага в статті присвячена бізнес-моделям банків в умовах цифровізації банківських операцій. Кінцевим пунктом статті є окреслення майбутніх потенційних та уже наявних, але ще не надто активних трендів та тенденцій у процесі подальшої цифровізації банківського сектору України.
Система міжнародних економічних правовідносин та право Внутрішнього ринку ЄС : навч.-метод. рекомендації
Authors:   Національний університет «Одеська юридична академія», Аракелян М. Р. , Бехруз Х. Н. , Ківалова Т. С. , Акіменко Ю. Ю. , Войтович П. П.
Published: May 2024

У методичних рекомендаціях викладено основні аспекти міжнародного торговельного права та торговельного права ЄС, розкрито зміст тематики курсу, наведено робочу програму курсу, наведено перелік контрольних питань до кожного із практичних занять, бібліографію. Методичні вказівки призначені для студентів факультету міжнародно-правових відносин Національного університету «Одеська юридична академія», а також для студентів інших факультетів.
Дронов Ю. В. Світова політика та міжнародні комунікації. Методичні вказівки [Електронний ресурс]
Authors:   Національний університет «Одеська юридична академія», Дронов Владислав Юрійович
Published: May 2024

Методичні вказівки містять тематичний план дисциплін, питання до практичних занять, рекомендовану літературу за темами та до курсу в цілому, завдання для самостійної роботи, питання для підготовки до заліку. У виданні висвітлено питання, пов'язані з теорією світової політики та міжнародних комунікацій, понятійно-категоріальний апарат, досліджено основних учасників міжнародних відносин та міжнародної масової комунікації та їхній інформаційний потенціал, лідерство в світовій політиці, розглянуто міжнародну співпрацю та міжнародні комунікації, дипломатію, інформаційну та професійну етику.
Iconografía y simbolismo de las aves en piezas
del sitio Arqueológico Ciudad del Jaguar-T1
(Honduras)
Authors: Rodríguez Wood Geydy
Published: May 2024

Honduras es un país que, por su ubicación en el corazón de Centroamérica, facilitó en época precolombina, un flujo migratorio en donde diferentes culturas del norte y del sur interactuaron, intercambiaron conocimientos y se mezclaron con los nativos del territorio, creando así un espacio multicultural. El presente trabajo tiene como objetivo el estudio iconográfico y simbólico de piezas con representaciones figurativas de aves del sitio arqueológico Ciudad del Jaguar-T1, que se encuentran en el Centro de Investigación Ciudad Blanca (El Aguacate, Catacamas, Honduras). Realizo esta investigación a través del estudio estilístico, iconográfico y simbólico de las piezas, que me permiten hacer una lectura e interpretación de las imágenes utilizando como punto de partida la cosmovisión, la representación y el simbolismo de las aves en las culturas precolombinas de América.

Honduras is a country that, due to its location in the heart of Central America, facilitated a migratory flow in pre-Columbian times where different cultures from the north and south interacted, exchanged knowledge and mixed with the natives of the territory, thus creating a multicultural space. The objective of this work is the iconographic and symbolic study of pieces with figurative representations of birds from La Ciudad del Jaguar- T1 archaeological site, which are located in the Ciudad Blanca Research Center (El Aguacate, Catacamas, Honduras). I carry out this research through the stylistic, iconographic and symbolic study of the pieces, which allow me to read and interpret the images using as a starting point the worldview, representation and symbolism of birds in the pre-Columbian cultures of America.
A BINARY ANALYSIS OF FACTORS INFLUENCING CONSUMERS’ PREFERENCE BETWEEN RAW AND MIXED MONSONIA BURKEANA (SPECIAL TEA) IN THE CAPRICORN DISTRICT MUNICIPALITY
Authors: LEDWABA Lesetja Jacob , TEKANA Sylvia Sibongile , ANTWI Michael Akani , MOKHAUKHAU Jenny , THABA Tshephi Kingsley
Published: May 2024

This paper assessed the consumer preference between raw and mixed Special tea as well as the factors influencing consumer preference. A snowball sampling approach was used to select 225 respondents from the Capricorn District Municipality. Descriptive statistics and the Binary logistic model were used to analyse the collected data. The results show that most of the consumers are not willing to pay for an already prepared Special tea (69.3%). Most of the consumers preferred raw Special tea (51%) over mixed Special tea (49%). The binary logistic regression results revealed that willingness to pay for raw and mixed Special tea, accessibility of special tea, level of satisfaction in using the tea for health reasons and access to medicinal plants market were found to influence consumer preference. The study recommends the importance of having access to special tea either through established markets or protected areas for harvesting.
Factors of Influence on the Capital Structure of Non-Financial Corporations in Ukraine
Authors:   National University of Kyiv-Mohyla Academy, Soltysiak Roman Ya.
Published: May 2024

The purpose of this study is to determine the factors that explain the capital structure of Ukrainian non-financial corporations. The study was carried out on a sample of 8525 Ukrainian large and medium-sized enterprises on the time horizon of 2014-2019, covering one economic cycle. Banks and non-bank financial institutions are excluded from the sample of enterprises, since the structure of their assets differs from that of commercial companies. To determine the impact of fundamental factors, the capital structure of companies is represented separately by three indicators: i) the level of current debt, ii) the level of long-term debt, and iii) the level of debt in general in the structure of liabilities of enterprises. The list of indicators that explain the capital structure of Ukrainian companies includes fundamental indicators – profitability, company size, asset structure, current liquidity, growth; and macroeconomic variables: GDP growth and consumer price index. The results of the study confirm that the conception of sequential actions best explains the principle by which Ukrainian companies form the structure of liabilities. According to the results of the modeling, the company’s factors demonstrate statistical significance, but do not explain the variation in the level of debt in terms of types of economic activity. Only the factors of profitability, asset structure and type of economic activity are statistically significant for all types of models. The sign of the influence of factors that determine the capital structure of Ukrainian companies corresponds to the results of studies of both developed countries and transition economies. Also, the impact of factors on the level of indebtedness of enterprises differs significantly depending on the maturity of obligations. This study can be further developed by updating the calculations and data that include the period of recent crises. This will allow us to check whether companies have changed their approaches to choosing a capital structure during the wartime.
The Main Vectors of Green Energy Development in Ukraine: Tariff Policy
Authors:   Ivano-Frankivsk National Technical University of Oil and Gas, Shkvarylyuk Marta V.
Published: May 2024

The aim of the article is to form a scientific and practical basis for determining the main vectors of development of green energy in Ukraine, related to the definition of tariff policy. According to the results of the carried out study, it is proved that the prospects for the development of the world energy sector and the associated threats of irreversible negative impact on the environment are among the most pressing problems of the globalization process. All countries of the world are faced with the practical task of changing the paradigm of development, changing the system of basic ideological foundations for the use of industrial energy and «transparency» of resource management that meet the requirements of open and transparent activities based on innovative and progressive knowledge and technologies. All this requires the development of alternatives that will ensure the transition of world economies to sustainable development. Programs for the development of renewable and alternative energy sources are formed and implemented in almost all developed countries. However, the unresolved number of methodological issues regarding the introduction of renewable and alternative energy sources, the lack of relevant experience, the insufficient development of the regulatory framework at all levels and bureaucratic obstacles hinder the introduction of renewable and alternative energy sources in Ukraine, which justifies the relevance of this study. The article states that the problems of renewable energy development are discussed at different institutional levels. The constant threat of a crisis in the supply of oil, the threats associated with the development of nuclear energy, and the concern of modern society about environmental, and therefore climate problems, have led to the emergence of modern energy policy, the purpose of which is to create renewable green energy without greenhouse gas emissions into the atmosphere. The most important role for the sustainable development of the world economy be played by energy, which is the basis for the functioning of the economy and society and should ensure the growth of the world’s population and economic development with an average annual GDP growth rate.
Consumer Behavior in Conditions of Crisis and Uncertainty: A Microeconomic Analysis
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Dunska Alla R. , Zhaldak Hanna P. ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Marynchenko Oksana V. ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: May 2024

The aim of the article is to study the features of consumer behavior in conditions of crisis and uncertainty. The article analyzes the research on the rationality of consumer choice. The main approaches to assessing utility and consumer behavior have been allocated. Currently, half of ordinary citizens prioritize buying foods; the next category in terms of specific gravity is medicines; in third place – clothes and shoes; fourth place – hygiene and personal care products. It is found that the last positions are occupied by purchases related to things for the home, furniture and household appliances, because they are designed to satisfy secondary needs, therefore the demand for them at this time is very low. Particular attention is paid to the issue of consumer income and consumer choice in conditions of limited income. According to the results, the following trend can be observed: 40% of respondents are loyal to those labels and brands, same as the general set of products they would buy, and the reduction in income led to a reduction in quantitative indicators; in second place in terms of the number of responses is the category of people who switched to cheaper goods or substitute goods; only 7% said they did not change the level of their spending in any way (although in 2021 this figure was twice as much). Taking into account the microeconomic approach, the main factors of consumer choice have been identified. Among the most important factors, special attention is paid to: support for the Armed Forces of Ukraine; the brand’s activities and interaction with russia; volunteering; clear political position and brand language. If we study the results of the survey on the factors of brand choice by age categories, there is a clear tendency that the youngest group of respondents, namely people aged 18-24, are the most sensitive to the above factors. It is determined that young people are the most meticulous about brand policy and methods of conducting their activities, and it is especially important for them that the values of the brand and their behavior correspond to the current situation in which all Ukrainian citizens find themselves. A scheme of behavior of end users is presented. The influence of military aggression on the rational behavior of consumers is substantiated.
Дослідження адаптації студентів-першокурсників з особливими освітніми потребами до навчання в університеті
Authors: Молдаханова Маржан , Карієв Адлет , Лекерова Гульсим , Оразбаєва Фаузія
Published: May 2024

Метою дослідження є емпіричне з’ясування й теоретичне обґрунтування психологічного адаптаційного потенціалу і типів адаптації студентів-першокурсників з особливими освітніми потребами щодо навчання в університеті. У дослідженні взяли участь студенти-першокурсники Південно-Казахстанського університету імені М. Ауезова (ПКУ імені М. Ауезова) і Казахського національного педагогічного університету імені Абая (КНПУ імені Абая), загальною кількістю 469 осіб у віковому діапазоні від 17 до 19 років. Студенти-першокурсники з особливими освітніми потребами склали 154 особи. Описова частотна характеристика вибіркової сукупності: M=18.22; SD=±2.45; Me=18.00; Mo=18.00. Методи. Валідні й надійні опитувальники: “Діагностика соціально-психологічної адаптації” (ДСПА) (Rogers, Dymond, 1955); Багаторівневий особистісний опитувальник “Адаптивність” (МЛО–АМ) (Маклаков, Чермянін, 1993). Використано індуктивний, дедуктивний методи, аналізування, узагальнення, обґрунтування і синтезування наукових теоретичних та емпіричних даних. Результати. З’ясовано, що за шкалами “адаптивність” (U=245.00; p=.000); “прийняття себе” (U=312.00; p=.003); “прийняття інших” (U=318.00; p=.004); “поведінкова регуляція” (U=241.00; p=.000); “комунікативний потенціал” (U=203.00; p=.000) і “особистісний адаптаційний потенціал” (U=312.00; p=.003) студенти-першокурсники з особливими освітніми потребами поступаються студентам без особливих освітніх потреб. Пояснено такі очікувані результати певними труднощами в процесі комунікації, у тому числі з представниками протилежної статі. Констатовано відсутність статистичної достовірності між досліджуваними з особливими освітніми потребами (група 1) і без особливих освітніх потреб (група 2) за параметром “моральна нормативність” (U=621.00; p=.059). Пояснено, що сталість сформованих моральних канонів складає ключову цінність цього контингенту студентів-першокурсників. Визначено кластеризацією методом k-середніх чотири типи адаптації студентів-першокурсників з особливими освітніми потребами до навчання в університеті: “Конструктивна адаптація” (кластер 1, n=20; 12.99%), “Деструктивна адаптація” (кластер 2, n=57; 37.01%), “Дезадаптація” (кластер 3, n=49; 31.82%), “Морально-нормативна адаптація” (кластер 4, n=28; 18.18%). Зазначено, що з’ясовані типи упорядковують значний масив емпіричної інформації про особливі освітні потреби здобувачів, яка вимагає подальшої операціоналізації та дієвого впровадження в освітню практику. Дискусія і висновки. Доведено можливість впровадження результатів дослідження в аспекті вдосконалення інклюзивного освітнього середовища для оптимальної адаптації студентів-першокурсників до реалій університетського життя з метою реалізації очікувань усіх суб’єктів освітнього процесу.
Особистісна детермінація довіри до себе в юнацькому віці
Authors: Шевченко Наталія , Кузьмич Оксана , Гмиріна Олександра
Published: May 2024

Метою дослідження є визначення специфіки розвитку довіри до себе та її особистісних детермінант в юнацькому віці. Методи. Теоретичні: аналізування, порівняння, систематизація, узагальнення літературних наукових джерел і даних експериментальних досліджень; емпіричні: психодіагностичні методики: “Оцінка довіри до себе” (Зелінська, 2010); “Тест-опитувальник самоставлення” (Колесниченко та ін., 2020); “Методика дослідження самооцінки особистості” (Періг, 2017); “Мотивація успіху та уникнення невдач” (Колесниченко та ін., 2020); “Локус контролю” (Колесниченко та ін., 2020); “Тест загальної самоефективності” (Кокун та ін., 2021); математико-статистичні методи. Результати. Представлено результати емпіричного дослідження розвитку довіри до себе в юнацькому віці. Вивчення розвитку когнітивного компонента довіри до себе показало, що респонденти спрямовані на самопізнання, отримання інформації про себе, схильні до вивчення свого внутрішнього світу, аналізування особистісного потенціалу. Дослідження емоційно-ціннісного компонента засвідчило прихильне ставлення юнаків до самих себе, але незадоволеність певними особистісними якостями, моделлю поведінки. У результаті вивчення поведінкового компонента було з’ясовано, що рівень самоповаги юнаків обох вікових груп відповідає середньому рівню: їм властива наявність критичного ставлення до самих себе, вони прагнуть до розвитку власного “Я”. Досліджено особистісні детермінанти довіри до себе в юнацькому віці. Вивчення прояву почуття власної гідності засвідчило, що показники юнаків перевищують середній рівень, їм властиве почуття власної гідності. Результати вивчення самооцінки показали, що для досліджуваних характерне нечітке та недиференційоване уявлення про свої ідеальні та реальні якості. Дослідження інтернальності суб’єктивного контролю продемонструвало, що для більшості досліджуваних у залежності від ситуації характерно приписувати відповідальність за події в житті як власним зусиллям, так і зовнішнім чинникам. Вивчення мотиваційної тенденції юнаків дозволило констатувати, що мотиваційний полюс у досліджуваних яскраво не виражений. Результати дослідження самоефективності засвідчили контекстуальність віри юнаків в ефективність своїх дій. Висновки. Підтверджено припущення про те, що довіра до себе в юнацькому віці змістовно обумовлюється віковими новоутвореннями та піддається впливу особистісних детермінант (почуття власної гідності; адекватна самооцінка; інтернальність суб’єктивного контролю; мотивація досягнення успіху; віра у власну самоефективність).
Consumed by Flames
Authors: Hartley Abby
Published: May 2024

From the quiet and melancholic facial expression to the dozens of eyes in the background, I wanted this piece to be haunting. It represents determination fading to the hollow acceptance of one’s powerlessness.
Digital drawing, 1695px x 1616px