Objective: Given the importance of effective and efficient management of technology in the success and dynamism of the nation's vast oil industry, it is undoubtedly essential to pay adequate attention to the management and control of the components influencing the technology management system. The present article aims to identify and determine the reciprocal relationships and impacts of the factors within the technology management system in the subsidiary companies of the Ministry of Petroleum. Methodology: The research is developmental and applied in nature, with a statistical population consisting of 450 senior managers and experts from five subsidiary companies of the Ministry of Petroleum. The required sample, based on the Krejcie-Morgan table, was determined to be 210 individuals and was selected using the purposive judgment technique. The data collection tools included a researcher-made questionnaire with 52 items based on a Likert scale for performing exploratory factor analysis, as well as a standard DEMATEL technique questionnaire. The validity of the first questionnaire was confirmed based on content and construct validity, and Cronbach's alpha coefficients and composite reliability indicated the reliability of the research instruments. Findings: In this study, according to data analysis using Smart PLS software, 16 components affecting the technology management system were selected based on the eigenvalue criterion, explaining 60.8% of the variance of the studied variable. Additionally, by executing the steps of the DEMATEL scientific technique approach, the intensity of the reciprocal relationships among the research criteria was examined, and the factors were divided into two categories: influencing and influenced. Conclusion: Therefore, it is hoped that by increasing effective links between academic and research communities and industrial environments, particularly the large oil industry of the country, and simultaneously improving the quality and practical applicability of scientific research outcomes, the belief in the significant and positive impact of applying study findings in improving and organizing the technological sector of the country's oil industries will be strengthened within the managerial framework of this large organization.
Authors: Nikbakht Ahmad , Pirzad Ali , Mousavi Seyed Najmeddin Mousavi 
Published: October 2024

Objective: The aim of this research is to identify influential factors in a comprehensive strategic marketing model based on economic diplomacy using a grounded theory approach. Methodology: In this study, a comprehensive strategic marketing model was developed using qualitative methods and analyzing data collected from in-depth interviews with experts and specialists in the fields of marketing and economic diplomacy. Findings: The research findings indicate that key factors including government policies, international relations, commercial infrastructure, technical and scientific capabilities, organizational culture, and knowledge management play crucial roles in the success of marketing strategies based on economic diplomacy. Additionally, the ability to create and maintain effective communication networks with other countries, the use of modern technologies, and innovation in products and services were identified as facilitating and strengthening factors for international marketing. Conclusion: Based on the findings of this research, a comprehensive strategic marketing model based on economic diplomacy is presented, which can be used as a framework for developing and implementing marketing strategies at the international level. This model, with an emphasis on the role of economic diplomacy and attention to the identified key factors, can help improve marketing performance and enhance the competitiveness of countries in the global market. This research, by presenting a theoretical model based on grounded theory, adds to the existing knowledge in the field of international marketing and economic diplomacy and proposes practical solutions for improving marketing strategies in this area.