bluuebunny/crossref_metadata_2025 huggingface dataset:
Application of information and communication technologies for the formation of health-saving competence as a component of physical training of youth
Authors: Mekhed O.
Published: May 2023

The importance of information and communication technologies as an element of the formation of health-saving competence of education seekers is considered. The purpose of the study is to substantiate and experimentally verify the pedagogical conditions for the formation of health-preserving competence of future biology teachers by means of information and communication technologies in the educational environment of a higher education institution, based on a theoretical analysis of the researched problem and educational practice. Methodology. The methodological basis of the research is a systematic and person-oriented approach to the analysis of psychological-pedagogical literature and pedagogical experience on issues of social-pedagogical activity. The work uses a multi-level systematic analysis of scientific sources, which is based on philosophical, general scientific and partly scientific and specific scientific levels of knowledge.

Scientific novelty. It was determined that information and communication technologies are one of the priority conditions for health-saving use of hardware and software in the educational process. The importance of information and communication technologies for the development of health-preserving competence of education seekers, the organization of training, upbringing and development of youth has been established. On the basis of the conducted analysis, the importance of using information and communication technologies in the organization of the educational process in the educational institution was clarified. The possibilities of information and communication technologies for the formation of health-preserving competence of young people are highlighted. The role of information and communication technologies in the organization of the information and educational environment of the educational institution is defined. Conclusions. Creating a healthy informational educational environment, increasing the level of professional skills of teachers, activating the cognitive activity of young people and, as a result, increasing the efficiency of the educational process.
The value of physical culture and sports facilities in the formation of a healthy lifestyle
Authors: Polishchuk V.
Published: May 2023

The article examines the place of sports facilities in the general network of physical culture and sports institutions and proposes the concept of their use in the system of physical culture and health activities in the social, household and industrial spheres. Goal. Revealing the importance of sports facilities in the formation of a healthy lifestyle. Methods. Analysis and generalization of scientific and methodical literature; analysis of regulatory and program-methodical documents in the field of physical culture and sports. The results. Sports facilities make up the largest and most important part of the material and technical base of physical culture and sports. They perform a number of functions, among which the main ones are educational, training and competitive, and the complementary ones are recreational and spectacular. Sports halls, arenas, gyms, separate and complex sports grounds, which usually belong to educational institutions, are used for the widest coverage of youth in physical education and sports. the effectiveness of the use of sports facilities should be carried out not only by improving the methods of their operation, but also by creating new types of facilities that will meet the requirements of work throughout the year. Conclusions. Strengthening the material and sports base of sports and building new sports facilities is a necessary condition for the formation of a healthy nation. Modern sports facilities play a special role in improving the health of Ukrainians. Today, the construction of sports facilities is gaining more and more importance. But in Ukraine, the necessary modern sports infrastructure at the place of study, living, work and recreation has not yet been formed. Therefore, without any doubt, the construction, revival, reconstruction of sports and health facilities is one of the most important social tasks, which can significantly raise the level of physical culture and sports, contribute to the formation of a healthy lifestyle, improve the comfort and architectural attractiveness of this or that neighborhood or student town. Despite the fact that the construction and reconstruction of buildings and constructions of sports and recreation is one of the most material and labor-intensive types of production in the development of the material and technical base of sports, there is no other way to solve this problem.
Functional readiness of the human body for sports activities
Authors: Priymak S. , Riabchenko V. , Tkachenko I.
Published: May 2023

The purpose of the work is to characterize the importance of the functional preparedness of a person and its components in the implementation of sports activities. The methodological basis is the conceptual ideas of the theory of knowledge, the methodological principles of scientificity, accessibility, integrity, and integrability, which explain the important pedagogical aspects of the professional training of a future specialist in physical education and sports. Research methods. To obtain the most significant research results and their interpretation, the following methods were used: theoretical analysis and synthesis, systematization, generalization of information presented in scientific sources of information. The scientific novelty of the obtained results lies in the fact that a theoretical analysis of the concepts of "functional specialization" has been carried out "functional capabilities", "functional readiness", "functional training" and their importance in the implementation of sports activities. Practical significance of the obtained results: theoretical results and scientific provisions can be used to solve scientific, theoretical-methodical and practical tasks in pedagogical, sports-pedagogical activities in the conditions of higher, postgraduate, specialized extracurricular sports education during educational, educational and educational and training processes. Conclusions. To improve functional capabilities, it is advisable to use not only traditional means of physical, technical, tactical and psychological training, but also modern technologies and means of targeted influence on individual functional systems that determine and limit sports performance. The above should be combined with basic physical exercises and used as additional means that contribute to expanding the range of adaptation and increasing the physiological reserves of the human body.
The use of physical exercises in restoring the health of young children with congenital pathology of the hip joints in rehabilitation centers
Authors: Sushchenko L. , Yakhontova H. , Bobrovnyk L.
Published: May 2023

The analysis of scientific literature shows that the leading place in the development of methods of restoring the health of young children with congenital pathology of the hip joints in rehabilitation centers is occupied by the use of physical exercises and massage, and the most progressive methods of rehabilitation today are the use of osteopathic techniques and kinesiotaping.

The tasks of using physical exercises to restore the health of young children with congenital hip joint pathology in rehabilitation centers include: prevention and elimination of thigh muscle contracture; formation of hip joints, restoration of their shape, fixation of joints in the position of maximum correction; strengthening of the muscles that produce movement in the hip joints (flexion, extension, abduction, inward rotation); full development of active movements in hip joints; correction of the valgus position of the knee and ankle joints, which occurs during treatment with the use of tires.

The most important task of using physical exercises is to relieve tension and strengthen the muscles of the hip joint, restore the range of motion as much as possible and organize the motor activity of the child for its full and harmonious physical development. Physical exercises, which are divided into general developmental and special, begin to be used from the beginning of a child's life as reflex exercises taking into account his psychomotor development. Special exercises contribute to the improvement of trophic processes in the hip joints, thigh muscles and buttocks. Taking into account the age of the child, passive (up to a year) and active exercises (from 1 to 3 years) are used. Kinesiotherapy in the rehabilitation of children with congenital dislocation of the hip is the main means of forming a healthy joint and the only means of supporting motor development. The use of physical exercises in water is characterized by a positive combination of physical therapy, aqua massage and relaxation. Hydrokinesitherapy for children is the most effective and affordable means of physical development and rehabilitation.
Teaching a foreign language to primary school students and CLIL technology
Authors:   Karagandy University of the name of academician E.A. Buketov, Kazakhstan, Kagazbayev Zh , Eskazinova Zh.A. ,   Karagandy University of the name of academician E.A. Buketov, Kazakhstan, Zhansultanova A.A. ,   Karagandy University of the name of academician E.A. Buketov, Kazakhstan, Aldabayeva G.Zh.
Published: May 2023

The present article, within the framework of the updated content of education, alongside emphasizing the importance of close-knit teaching of receptive and productive skills that form the core of an English lesson for primary school students, focuses on theoretical and practical issues of using the technology of content and language integrated learning (CLIL). The didactic features of two learning and educational sets: “Smile”, recommended for general use in schools of Kazakhstan, and “Family and friends”, being often used in the educational process, are identified. In the context of CLIL, the object of analysis is four components of textbooks: content, communication, cognition, and culture. The views of experienced English language teachers as an expert have been evaluated, and the advantages of compiling textbooks in the field of foreign language education based on CLIL technology have also been described.
Role of facilitators for successful implementation of massive open online courses (MOOC)
Authors:   Карагандинский университет имени академика Е.А. Букетова, Калижанова А.Н. , Шелестова Т.Ю. ,   Карагандинский университет имени академика Е.А. Букетова, Шадиев Р. ,   Нанкинский педагогический университет, Нанкин
Published: May 2023

Dynamism of changes in the field of education raises the ‘level’ of requirements for the quality of training of a modern teacher. The development of open education systems through Distance Learning Technologies, Massive Open Online Courses (further MOOC), has become a priority and has reduced the need for teachers, ready to implement new role positions. The analysis of the literature shows the growing interest in teaching styles and role positions of the teacher, an important one for many students, is the teacher-facilitator. ‘However, in the scientific literature, the names and roles of ‘facilitator’ and ‘tutor’ are not mentioned.’ This article aims to model the main criteria for portraying a competent teacher-facilitator through the identification of educational and methodological and organizational problems by interviewing experience facilitators and teachers. The authors also study the role of the facilitator within the framework of teaching a number of disciplines in English language to 40 students in the traditional form of employment on recommended textbooks and teaching and methodological complexes, as well as using MOOC on various platforms and with the help of facilitation sessions. At the end, an opportunity was held to teach subjects in the course of conducting mass open online courses and determining the role of a teacher, which was provided by methodological support during the event of facilitation sessions. The results of the study make it possible to state that the role of the facilitator is preferable in the open (online) educational space.
Evaluation of apple genetic diversity by RVI2, RVI3, RVI5, RVI15 scab resistance genes
Authors: Ulyanovskaya Е. V. , Chernutskaya E. A. , Balapanov I. M. , Tokmakov S. V.
Published: May 2023

This article presents the results of DNA marker-assisted selection of apple tree varieties and breeding material obtained in the North Caucasian Region Research Institute of Horticulture and Viticulture for several genes – Rvi2, Rvi3, Rvi5, and Rvi15 – determining scab resistance (Venturia inaequalis (Cooke) G. Winter). The aim was to estimate the polymorphism of Rvi2, Rvi3, Rvi5, and Rvi15 scab resistance genes in representatives of Malus Mill. of domestic selection with the purpose of identifying the most prospective genotypes for further breeding. The research objects included apple-tree genotypes of different genetic origin. The following genotypes were used as controls for identification of DNA-marker alleles of target genes: Malus pumila R12740-7A (gene Rvi2); Q71 (gene Rvi3); Malus atrosanguinea 840 (gene Rvi5); and GMAL2473 (gene Rvi15). The research was conducted using the facilities of the Collective Use Center “Research and Breeding Collection of Genetic Resources of Horticultural Crops”, Krasnodar, using conventional research methods. DNA extraction was conducted using a modified STAB method previously developed by researchers of the North Caucasian Region Research Institute of Horticulture and Viticulture. Various degrees of the prevalence of resistance genes in the sample were revealed. The most frequent genes were found to be Rvi3 (45.95 % of carriers identified) and Rvi15 (43.24 %). The prevalence of Rvi2 was 27.02 %. The least frequent gene was found to be Rvi5 (2.70 %). Among the studied apple varieties, carriers of 2-3 scab resistance genes were identified, including Vesta (RVI2, RVI3, RVI15) and late winter Margo (RVI2, RVI15). The 12/1-21-63 (Golden Delicious (4×)×2034 (F2 M. floribunda×Golden Delicious))×Modi) hybrid family demonstrated the highest number of carriers of several scab resistance genes. Application of DNA marker-assisted technology made it possible to identify 4-hybrid forms containing three target resistance genes in the genome: Rvi3, Rvi2, Rvi15 – 17/1-6-1 (Karmen×Gemeni), 17/2-6-7(12/1- 21-63×Modi), 17/1-7-17 (12/1-20-56×Fujion); Rvi3, Rvi5, Rvi15 – 17/1-6-73 (12/1-21-63×Modi). The identified carriers of several target genes can be used in further breeding for long-term resistance against Venturia inaequalis (Cooke) G. Winter.
Breeding prospects for increasing fruit firmness in remontant raspberries
Authors: Evdokimenko S. N. , Podgaetskiy M. A.
Published: May 2023

The majority of raspberry breeding programs focus on the creation of varieties with firm and transportable fruits that can be stored for a long time without losing their quality. Our research aimed to establish the possibility of creating remontant raspberry forms with the fruit firmness exceeding that of the best modern varieties in order to identify promising parental pairs. The physical and mechanical properties of raspberry fruits harvested in 2020 were studied. The research material included 19 remontant raspberry varieties, eight selected forms and 10 combinations of crosses with the total seedling number of 627 pcs. The original parental forms and hybrid offspring were evaluated in terms of berry crushing force and detachment from the peduncle using conventional horticultural methods. During the study period, no genotypes with very soft berries were identified among the studied varieties. Only two varieties (Oranjevoye Chudo and Elegantnaya) produced soft fruits (up to 5.0 N) unsuitable for transportation. More than 65 % of the samples exhibited a medium level of firmness, thus allowing the high quality of fruits to be preserved during manual harvesting and transportation over limited distances. The Sugana, Salut, and Atlant varieties, as well as 3-59-30, 2-53-1, 44-154-2, 1-60-1, and 9-113-1 selected forms produced firm berries withstanding a crushing force of 7.2–8.3 N. In the hybrid progeny of raspberry remontant type, large variations in fruit firmness were observed, depending on the combination of crosses. The calculation of dominance degree (D = -19-0) confirmed the difficulty in transmitting the trait of high fruit firmness to progeny. Among the studied hybrid families, the yield of transgressive seedlings ranged from 1.7 to 15.6 %. Only in the 9-113-1×Salut combination, no hybrids exceeding the best parental form in terms of fruit firmness were identified. Promising combinations of crosses in breeding for obtaining remontant raspberry varieties with increased fruit firmness include the following: 9-163-1×44-154-2, Podarok Kashinu×Atlant, 9-113-1×Podarok Kashinu, 9-155-1×Atlant, as well as populations from free pollination of Zolotaya Osen, Pokusa, and the 7-42-3 selected form. In the offspring of these parental forms, the 21-166-11, 21-166-10, 8-163-10, 1-188-2, 8-163-11, 15-132-1, 6-124-21, 2-159-10, and 1-135-31 selected forms withstanding a crushing force of 8.5–10.4 N were identified.
Frequency of Cardiac Arrhythmias Detection on 24 Hours Holter Monitoring
Authors: Hadi Noorul , Asfandiyar  , Khan Jehandad , Raza Sarmad , Shah Ibrahim
Published: May 2023

To determine the clinical outcomes and assess the diagnostic yield of Holter monitoring and its potential use in diagnosing and managing abnormal rhythms, along with identifying patterns or trends in the prevalence of different arrhythmias, which could modify and design future research and clinical practice. It was a descriptive cross sectional study carried out at MMC Mardan on around 1000 patients, from June 2017 to December 2022. Three trained Cardiologists having more than 03 years of experience reviewed the 24-hour monitor data through the system. Among these 1000 patients, 31% had at least one arrhythmia detected on 24-hour Holter monitoring. The most common arrhythmias detected were premature ventricular contractions (54%), followed by Atrial fibrillation (18%) and supraventricular tachycardia (15%) while 2.3% had first-degree AV block, 4.5% had second-degree AV block, and 0.8% had third-degree AV block. In conclusion, our study showed that Holter monitoring for 24 hours is a useful tool for detecting a range of cardiac arrhythmias, with premature ventricular contractions being on the top, with some forms of AV block also being detected in a small group of patients, having first-degree AV block being the most common type.
Selection of Radioactive Aerosol Distribution Models Inside and Outside the New Safe Confinement of the ChNPP
Authors:   Institute of Technical Thermophysics of the National Academy of Sciences of Ukraine, Krukovskii P. G. , Oliinyk V. S.
Published: May 2023

The New Safe Confinement (NSC) is a facility that protects the environment from radioactive aerosols (RA) during the extraction of radioactive materials. However, it is not able to provide complete insulation of the internal volume, therefore, to reduce the damage. It is necessary to use auxiliary means, such as ventilation, a special microclimate inside, etc., but this reduces, not eliminates RA leaks. The paper considers approaches for control and the possibility of minimizing RA emissions by simultaneous modeling of the distribution of RA both inside a relatively small volume of the NSC of the Chornobyl NPP (ChNPP) using an internal model, and in the vicinity of the NSC with the help of an external model. The internal and external models are significantly different because RA inside the NSC are distributed by convective air currents very slowly and settle on an area of approximately 0.03 km2 , while outside of the ChNPP industrial site they are intensively distributed by fast multidirectional wind currents and settle on a significant area of approximately 3 km2. This leads to significant differences in the requirements to internal and external models. Differences were found in such categories as parameters of RA source, topology and dimensions of simulation volume, time step for transient simulation, computation speed requirements, spatial resolution of the mesh etc. Three most popular approaches of RA distribution modelling were analyzed — three-dimensional internal and external CFD models, external models of the Gaussian plume and dispersion of Lagrangian particles. Each has an advantage in some categories and disadvantages in others, based on this trade-off, the suitability of the models is judged. Another important requirement is inside-outside models integration with the following communication scenario: outside model is to provide pressure map on the NSC exterior shell at different weather conditions; inside model is to calculate RA generation rate and distribution to holes (leaks in the NSC structure); with known RA source at the leaks, outside model assesses RA deposition on the surface of interest (industrial site).
The State of Digital Disclosure of Political Finance in Europe: Technical Paper
Authors: Wolfs Wouter
Published: May 2023

While the regulatory frameworks of most countries include some provisions on the transparency of political finance, the mere declaration of this principle is often not sufficient to guarantee a fair political competition or comprehensive accountability and integrity on the part of political actors. This Technical Paper provides a snapshot of current practices in Europe on political finance disclosure, focusing on the transparency of the annual accounts of political parties, the transparency of campaign expenditure and the transparency of donations. The analysis of 41 countries in Europe shows a clear trend towards a higher level of online accessibility and usability of political financial information, but the level of transparency varies across countries.
RECRUITMENT AS A COMPONENT OF THE DIGITAL STRATEGY OF PERSONNEL MANAGEMENT
Authors: SKIBSKA Kateryna , PANASIUK Oleksandra ,   Kyiv National Economic University named after Vadym Hetman
Published: May 2023

The article provides an overview of state-of-the-art recruiting automation systems that help companies conduct more effective and efficient work with personnel. The analysis of research and scientific works showed that this topic is gaining momentum every year, does not lose its relevance, but has not been studied at a deeper level. It has been established that there are currently many software offers on the market, which are designed for different sizes of companies and budgets and have various functionalities. New technologies appear every year, thanks to the development of digital transformation of personnel management business processes. The description of the functionality of the most common systems presented in the article will help companies analyze the effectiveness of each and choose a product specifically for solving their own urgent problems. It was found that currently companies do not use these opportunities sufficiently, because they do not always have the resources for this and are sufficiently knowledgeable about this issue. Despite this, more and more companies are beginning to understand the potential of using automated systems to improve the process of finding and hiring qualified job candidates, so this topic will be relevant in the near future. Moreover, the labor market is currently going through difficult times due to the large number of labor migrants and insufficient number of qualified personnel. The use of modern automation systems will allow companies to optimize business — personnel management processes, in particular, and recruiting, which will improve the quality of personnel at the entrance and improve the performance of personnel recruitment. As a conclusion, the penetration of digital technologies, cloud computing, artificial intelligence, remote work, etc. into our lives are changing approaches to personnel recruitment, so in order to remain competitive, companies should pay special attention to this issue.
FEATURES OF MANAGING SOCIAL CONFLICTS BY PUBLIC AUTHORITIES
Authors:   Kyiv National Economic University Vadym Hetman, GARAFONOVA Olga , STADNIYCHUK Roman ,   Private higher educational institution”Kherson economic and Legal Institute”
Published: May 2023

The article examines the peculiarities of managing social conflicts by public authorities. It is determined that the diversity of society can lead to conflicts due to the divergence of interests of different organizations and people. The state must intervene quickly to properly resolve disputes between the parties. In practice, the government that seems more prominent represents the state. Governments have all the power and perform all tasks on behalf of the state. According to most political definitions, the state is the only legitimate use of physical violence in society. So, by definition, it is almost involved when there is an armed conflict in society. However, violent control is not the only distinguishing feature. There are also financial, territorial, and ideological monopolies. The simultaneous implementation of these four monopolies ensures unity within the state and international independence. Various social conflicts that occur in society are a form of social catastrophe. These disasters were caused by human activity. Some of the drivers of social conflicts include gaps in economic differences, differences in political understanding between communities, discrimination, injustice, disobedience, neglect, and lack of understanding among a group of people. Proper treatment is to create peace in society. The role of local authorities is necessary to find appropriate forms of solutions. Early identification of problems and ways to solve them should be comprehensive. Identifying complex social problems is an attempt to increase sensitivity to emerging social problems. Sensitivity refers to the form of sensitivity when detecting a problem that includes frequency, prevalence, and trend. Social harmony programmes are designed as peaceful conflict resolution. Social harmony is a social condition that guarantees the creation of dynamic, harmonious and balanced relationships and social interactions between community members so that they can live peacefully side by side on the basis of equality, cohesion and true brotherhood. Maintaining peaceful conditions in a community is characterized by a harmonious social life (full tolerance and mutual support) to create social cohesion. Social conflict is a phenomenon that will continue to exist and cannot be separated in people’s lives, regardless of the positive and negative consequences that it causes. Local community culture, or often known in the community as local wisdom, can be a conflict management tool to create social harmony. The presence of local culture in the form of local wisdom, which has been agreed upon by mutual agreement, is another alternative and should be considered by the community, community leaders, the government and peace-supporting organizations as a means of resolving social conflicts.
GREEN ECONOMY AS THE NEED OF THE TIME AND THE BASIS OF SUCCESSFUL POST-WAR RECONSTRUCTION OF THE COUNTRY
Authors:   Vinnytsia National Agrarian University, BILOKINNA Ilona
Published: May 2023

The war in Ukraine has been going on for more than a year, and the damage to the economy, infrastructure, and the environment has been significant and is increasing every day. In parallel with this, Ukraine became a candidate for membership of the European Union and thus determined its future path of development. This means that our state accepts all conditions for the creation of a decarbonized economy in order for the European Union to become climate neutral by 2050. However, the above-mentioned problems create significant obstacles on this path. Therefore, in order to fulfill all the conditions before the European Union and in the future to effectively use resources for the successful recovery of the country, it is necessary to develop the economy in accordance with modern realities. A fairly important aspect of the development of the “green economy” is the annual increase in the use of alternative energy sources, including in the agricultural sector. The state has been working for many years on the creation of acceptable institutional support for the development of renewable energy in Ukraine. A very good example is the energy cooperative in Slavutych, during a power outage, it produced energy and enabled city residents to charge various devices and gadgets. And it showed its efficiency compared to traditional energy sources. Therefore, during the reconstruction of our state, it is necessary to pay enough attention to the creation of an institutional environment for the development of energy cooperatives in communities, because they are able to ensure energy independence and at the same time do not have a negative impact on the environment during energy production. Thanks to the green economy, Ukraine is able to fulfill most of the requirements for the European Union to become its full member. In addition, in order to successfully rebuild our country after the war, it is also necessary to develop a green economy, since we already need innovative methods of building the economy, construction, energy system, restoring the quality of soil, water, air in order to meet the modern needs of the population and fight together with international partners with changes climate.
ANALYSIS OF THE DISADVANTAGES AND ADVANTAGES OF THE MODERN HRM SYSTEMS FOR OPTIMIZING THE FUNCTIONING OF ENTERPRISES
Authors: AZAROVA Anzhelika , MIRONOVA Yuliia , SHIYAN Anatolii ,   Vinnytsia National Technical University, YARMOLA Olena ,   Vinnytsia National Technical University
Published: May 2023

This article is devoted to the analysis of the advantages and disadvantages of modern HRM systems for optimizing the work of enterprises. Among the most common HRM information systems, such as built-in, cloud and mobile systems, «Zoho People», «OrangeHRM», «CakeHR», «Workable», «BambooHR», «SAP SuccessFactors», «Workday HCM», «DeloPro», «HugeProfit», «ISpro», «Scala HR», «Axapta HR Management», «IRenaissance Human Resources / Payroll», «Hurma System», “Vchasno» were researched. A detailed study of the disadvantages and advantages of the mentioned HRM systems helps to determine the optimal system for researched enterprise (organization) according to the specifics of its activity, opportunities, and potential. The authors note that the successful implementation of HRM systems requires interaction between the IT department and the personnel management department, as well as a clear understanding of the organization’s needs and goals. The article proves that HRM systems are a necessary tool for optimizing the work of enterprises, but their implementation should be carried out taking into account the specific needs and capabilities of the organization.
PROSPECTS FOR THE DEVELOPMENT OF THE FLOWER MARKET OF UKRAINE BASED ON THE MODERN LOGISTICS APPROACH
Authors: SHVARTS Iryna , BEZSMERTNA Oksana , KRAIEVSKA Alla , PELESHOK Anastasia ,   Vinnytsia National Technical University
Published: May 2023

production technologies, markets and consumer demands were constantly changing, which forced participants to constantly improve. In global markets, new exporters from developing countries are expanding their market share by displacing existing producers. Competition among industry players contributes to the constant improvement of product quality, the introduction of innovations in production and logistics. Supply chain management, which involves the creation of optimal mechanisms of interaction between enterprises of the flower industry, has a great impact on the development of the flower industry as a whole, but at the moment it is not effective enough. In addition, modern enterprises of the flower business of Ukraine suffered significant material, technical and financial losses in connection with the Russian aggression, which requires them to find ways to optimize logistics activities. The article examines the current state of the flower market and examines the factors affecting the formation of the market in Ukraine, identifies the main trends and prospects for the development of the flower business during the full-scale war. Analytical and statistical methods of data processing were used during the research. An analysis of the state of the market was carried out and the activity of the main producer of flower products in Ukraine was characterized. A study of the conditions of logistical transportation of flower products was carried out, the trend of import and export of flowers in Ukraine was studied. Information about participants in the domestic flower industry is presented and problems related to the development of the Ukrainian flower industry and the sale of finished products are identified. The main negative factors affecting the development of the flower market in Ukraine have been determined. The need to use modern logistics concepts in order to optimize the complex of logistics functions of enterprises in the flower industry is substantiated.
HANDICRAFTS AND SOUVENIRS AS COMPONENTS OF THE LOCAL PRODUCTION, RETAIL AND HOSPITALITY MARKETS
Authors:   Live University of Trade and Economics, DEMYDCHUK Liudmyla
Published: May 2023

The article analyzes the problems of the market of handicrafts and souvenir products, since very little attention was paid to these local markets during the study of the market economy. Despite the fact that these markets have one of the decisive values in bringing goods and services of global and national markets to the final consumer – their research has been leveled in the solution of purely regional problems. At the same time, local markets solve the vast majority of problems that are closely related to the satisfaction of everyday human needs. The relevance of the problem of local markets lies in the fact that very little attention has been paid to local markets during the entire period of market economy research. In the Carpathian region of Western Ukraine, due to many circumstances and the specifics of the geographical natural environment, a specific way of life and methods of household management were formed over the centuries, an essentially unique culture and artistic traditions were preserved, which were embodied in the development of folk arts and crafts. In Ukraine, folk arts and crafts are an integral part of national culture, which has absorbed the characteristics of individual ethnographic regions. They create a peculiar specificity in the tourism industry, in particular, such a type as industrial tourism. A characteristic feature of industrial tourism of folk crafts is the need to create a systematized list (cadastre) of its objects, which is necessary for the development of a tourist passport of the route. The products of folk arts and crafts of the region can be used to create brands of the territory, which will have a positive effect on the image of the region in general, that is, in essence, it is a local product (product), which is made from local (mostly natural) materials mainly by hand and is sold, as a rule, on territory of a defined geographical region.
GEOECONOMIC FRAGMENTATION: LIKELIHOOD OF GLOBAL FINANCIAL RECESSION AND ANALYSIS OF BANKING RISKS IN UKRAINE
Authors:   National Aerospace University “Kharkiv Aviation Institute”, LIKHONOSOVA Ganna
Published: May 2023

The article was prepared as part of the scientific research “Accounting and financial mechanism of innovative interaction of business entities in the context of the transformation of the knowledge economy and socio-behavioral restrictions.” The article provides a systematization of the concerns of leading economists and financiers regarding the probability of a global financial recession. Current high inflation, low growth rates, high debt and high levels of fragmentation have been proven to reduce the incentives for investment needed to restore growth and improve living standards for the world’s most vulnerable. Both weak demand and high borrowing costs will put pressure on global financial companies, which in turn will force multinationals to cut costs, from cutting operating costs to laying off workers, it said. The author’s vision of methodological configurations and models of innovative interaction of business entities in accordance with the conditions of global challenges is given. The types of trade restrictions and barriers to technology diffusion are characterized, as well as the nature of geo-economic fragmentation that can be felt through cross-industry restrictions, namely cross-border migration, reduced capital flows and a sharp decline in international cooperation, which will make the world even more prone to upheavals. It is emphasized that the export-oriented economies especially suffer from fragmentation. Lower-income consumers in advanced economies will lose access to cheaper imported goods. Small open market economies will suffer greatly due to their heavy reliance on open trade. Supply chain disruptions are projected to have no impact on business activity in 2023, and the cost-of-living crisis may also be nearing its peak, with most. It is proposed to carry out an effective policy in the field of providing the financial market with banking regulation instruments and attracting new investment resources with a guarantee for investors to return their own funds. Scenarios for adapting the accounting and financial mechanism of innovative interaction of business entities to global challenges have been developed.
CAPITAL MANAGEMENT OF UKRAINIAN AGRICULTURAL ENTERPRISES
Authors:   Central Ukrainian State Pedagogical University named after Volodymyr Vynnychenko, PANCHENKO Volodymyr
Published: May 2023

The study revealed the relevance of capital management issues of Ukrainian agro-industrial complex enterprises in the context of ensuring their stable viability. The purpose of the study is to improve the methodological and applied principles of capital management of domestic enterprises of the agro-industrial complex in the situation of existing socio-economic instability. It is shown that the functioning of agrarian enterprises in the modern business environment, which served as a catalyst for institutional changes, is largely determined by the effective formation and use of capital of business entities, because in the conditions of war, the difficulty of accessing investment capital, the high cost of attracting permanent capital, and an acute shortage working capital of agricultural enterprises, as well as industrial processing of agricultural products, critically weakened the resource potential and ability of enterprises to survive in general. The regulation of the capital management strategy of agro-industrial complex enterprises has been developed as a management activity aimed at achieving the strategic goal of enterprises through the process of forming volumes, capital structure, sources of its financing and the cost of attracting funds and their effective use. The specifics, advantages, as well as key provisions of various types of capital management mechanisms of agro-industrial complex enterprises, in particular economic and economic, are substantiated. A system of forming the composition of policy tasks for the formation and use of capital of agribusiness enterprises is proposed in accordance with such strategic priorities as maximizing business profits, improving the investment attractiveness of the property complex of the agribusiness entity, ensuring the financial stability of the economic entity, expanding activities at the expense of own sources of working capital formation capital of the business entity. It was concluded that the optimization of the capital structure is one of the most important and difficult tasks that are solved in the process of financial management of agribusiness enterprises. At the same time, it is necessary to take into account the main features of each element of its composition.
THEORETICAL PRINCIPLES OF THE FORMATION OF THE ECONOMIC STRATEGY OF THE ENTERPRISE IN THE CONTEXT OF STRATEGIC MANAGEMENT
Authors: LUKIANOVA Valentyna , HOLOVACH Tetiana , ZAKRYZHEVSKA Iryna ,   Khmelnytskyi National University
Published: May 2023

The article examines scientific developments in the field of strategic management. Conscious strategic management allows the management of the enterprise to respond constructively to changes in its economic activity, to identify new opportunities and negative trends; evaluate alternative prospects for development in the future. The classification of scientific schools of strategy formation, which are based on different ideas about the determinants of strategic management, is presented. Each enterprise has its own configuration of initial strategic processes. Scientists have developed a wide range of enterprise management strategies. Enterprise management strategies are characterized by a constant focus on development, the desire to predict the future, and the direction to increase the efficiency of the enterprise. The article justifies the necessity of using a system of strategies. Theoretical approaches to development methodology, formation of a system of strategies for achieving enterprise goals are considered. It has been established that the economic strategy plays the most important role in combining individual elements of the general strategy of the enterprise. It is the main prerequisite for maintaining a high level of efficiency of the enterprise and its competitiveness. The process of forming an economic strategy includes interrelated stages: assessment of the current financial state of the enterprise and existing economic strategy; formation of a set of possible economic strategies; direct selection of an economic strategy using a comparative analysis based on certain principles and criteria. When forming an economic strategy, it is necessary to take into account the organizational and production features of the enterprise, in particular, the industry, goals, potential and resource opportunities, etc. The strategy must be adjusted taking into account the influence of external and internal environmental factors.
STRATEGIC MANAGEMENT OF ENVIRONMENTAL AND ECONOMIC SECURITY
Authors: KOSACH Irina , KORMILO Anton ,   Chernihiv Polytechnic National University
Published: May 2023

The article examines the conceptual principles of strategic management of environmental and economic security in the context of the national economy. It has been substantiated that the application of strategic management will allow to analyze and determine the trend of changes in the parameters of exogenous and endogenous influence on the state of ecological and economic security, innovativeness and relevance of measures of state influence. The purpose of the article is to form the conceptual foundations of the system of strategic state management of environmental and economic security. It has been determined that the strategic state management of ecological and economic security is an expression of a systemic approach to substantiating the principles and methods of ensuring the interaction of the elements of the management system, It should be defined as a set of management decisions aimed at ensuring the prospects for the implementation of organizational and economic mechanisms of state management. It has been noted that measures of strategic management of environmental and economic security are characterized by a clear sequence of implementation stages and a structured content of each stage, while the process of strategic management of security requires the formation of an appropriate management structure. The main tasks of the system of strategic management of ecological and economic security, functions and sequence of implementation of the specified process has been defined. The condition for the implementation of the strategic management is its integration into the complex mechanism of national security management, the action of which will contribute to the improvement of relations between all branches of state and regional administration. The key characteristics of strategic management of environmental and economic security in the context of a systemic approach are has been proposed such as integrity, complexity, synergy, functionality, heterogeneity, emergentity.
LABOR AND PERSONNEL POTENTIAL OF THE ENTERPRISE: INTERCONNECTION OF CATEGORIES
Authors:   Khmelnytskyi National University, POSVALYUK Olga
Published: May 2023

Personnel is a key component of the successful operation of enterprises of any industry sector, and their labor potential is the basis for the implementation of strategic plans and prospects for further development, which causes in-depth attention of both scientists and managers of various levels to the issue of effective personnel management. At the same time, modern domestic scientific opinion contains numerous theoretical inconsistencies in the personnel management issues of the enterprise, which are related to the actual management of the potential of employees, and this does not at all contribute to the development of practical approaches in the management of the potential of the personnel of Ukrainian enterprises. Theoretical substantiation of the relationship and interdependence between labor and personnel potential. The methodological basis of the research is general scientific and special methods of economic theory, and, in particular, methods of theoretical generalization, grouping, and comparative analysis and synthesis. Scientific views on the interpretation of the essence and separation of constituent elements of labor and personnel potentials have been studied. The characteristics of the studied potentials are summarized, with common and separate characteristics being highlighted. The substantive aspects of the concepts of “labour activity” and “personnel” as basic in the context of the study of labor and personnel potential have been studied. The ratio of personnel and labor potential of personnel at the enterprise level is characterized.