bluuebunny/crossref_metadata_2025 huggingface dataset:
Renal artery embolization post subtotal nephrectomy for xanthogranulomatous pyelonephritis: A case report
Authors: Mishra Aakriti , Harwood Daniel , Wertz Joss , Gutjahr Christopher
Published: February 2021

Xanthogranulomatous pyelonephritis (XGPN) is a rare, chronic disease characterized by the destruction of renal parenchyma and replacement with granulomatous tissue and is associated with long-term obstructive uropathy, chronic renal parenchymal infection, and nephrolithiasis. A 57-year-old patient with XGPN was unable to undergo total nephrectomy. Renal artery embolization (RAE) was performed post subtotal nephrectomy as adjunct therapy to prevent urine formation and decrease the risk of post-operative infection. Our case report demonstrates that RAE can be performed safely and effectively without evident complications and underscores the utility of cone-beam computed tomography in cases of altered post-surgical anatomy. To the author’s knowledge, this is the second case in the literature demonstrating perioperative management of XGPN with RAE.
ECOLOGICAL EFFICIENCY OF MANAGEMENT OF PRODUCTION PROCESSES OF HEAT ENERGY FACILITIES
Authors:   Kyiv National University of Construction and Architecture, Zhuravska Nataliia
Published: February 2021

The aim of the article is to develop scientific and methodological approaches for management decisions in production, statistical and mathematical information processing, forecasting and mathematical modeling, interpretation obtained in the process of experimental research, as organizational principles of environmental and economic activities of modern technologies in various fields, including, construction, housing and communal complex in industrial ecological management systems. The production of thermal energy at thermal power facilities of heat supply systems by means of reagent-free water treatment is an innovative technology that has already confirmed its right to exist. At the same time, some theoretical aspects of the process of magnetization of water, in connection with the adoption of certain management technologies, need further clarification. The paper draws attention to the fact that the relationships between field thermodynamics and field theory are represented by balance equations. It is proposed to carry out the effectiveness of environmental management in production in two directions: assessment of techno genic and ecological equivalence of water magnetization process - internal environment of heat supply systems, and assessment of economic and ecological equivalence of heat supply systems - external environment - device for magnetized water.
MAIN DIRECTIONS OF UKRAINE SOCIO-ECONOMIC DEVELOPMENT AND WAYS OF THE ECONOMIC CRISIS OVERCOMING
Authors:   Khmelnytsky National University, Svistunov Oleksii
Published: February 2021

The article identifies the prerequisites, features and highlights the problematic aspects of socio-economic development of Ukraine, conducted a systematic analysis. The necessity of state regulation of transformation processes in the sphere of economy in the conditions of economic crisis is substantiated. It is noted that the protracted economic crisis in the country indicates the dominance of economic problems over many political problems, as well as their simultaneous interconnection and destructive impact on the restorative proportions between production and consumption. Among the many influential factors on the construction of a modern socio-economic system of investment, institutional factors, cluster associations and the development of information systems as complex polysystemic socio-economic entities. It is theoretically substantiated that clusters can be considered a new type of production and economic model, built on the interaction and cooperation of industrial, commercial enterprises, financial and credit and educational and scientific institutions. It is determined that in recent decades, many countries around the world are developing cluster strategies aimed at integrating financial and intellectual capital and realizing the competitive advantages of the national economy. The importance of transformations in the cultural and ideological sphere, which involve changes in the values of public consciousness, the formation of a new paradigm of humanitarian development, which is to abandon the ideology of consumption and affirm new values to balance production and demand. Public policy instruments should be aimed at removing obstacles to the formation of clusters, improving infrastructure, simplifying the mechanism for attracting sources of funding and foreign investment, and removing restrictions on the introduction of innovations. It is a comprehensive approach to solving the problems outlined at the state level that will be the key to successful modernization of Ukraine's economy and building its own model of economic growth. The key areas for improving the efficiency of management of socioeconomic processes in Ukraine, which will ensure the implementation of the model of stabilization and economic growth of the country in the near future.
MODERN MARKETING COMMUNES OF INDUSTRIAL ENTERPRISES - THE RATIO OF DOMESTIC REALITIES AND THE GLOBAL DIMENSION
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Kononova Oleksandra , Nahorna Olena ,   National University of Life and Environmental Science of Ukraine
Published: February 2021

The article assesses the current state of marketing communications at industrial enterprises from the standpoint of priority development of global information technologies. Radical changes of the modern world information industry and its infrastructure are noted. This causes a logical and consistent entry of such technologies into the processes of marketing communication in all spheres of society and production. At the moment, there has been a sharp push of such global trends due to changes in Internet information technology, as the dominant platform has become 5G Internet technology. Globally, this has allowed the formation of a separate digital business and highlighted key roles in the socio-economic environment of leading information and communication firms - FAGMA (Facebook, Amazon, Google, Microsoft, Apple), BAT (Baidu, Alibaba, Tencen). These information technology giants have shaped the so-called behavioral complement of any Internet digital platform user, and the involvement of artificial intelligence technologies in the information network has created accurate predictable standards of human behavior for any level of management or team of managers responsible for decision-making in specific departments production processes of the enterprise. The leader in the promotion of marketing communications for industry in the eastern region of the world - the Chinese manufacturer of information technology - Huawei. Its directions of activity in the development of ICT for industrial enterprises are analyzed. The state of ICT implementation in the domestic economy is studied, the main areas of promotion of these technologies are indicated, single implementation in industrial enterprises is determined only in the direction of financial and tax accounting and analytical assessment of both production and competing processes of industries.
METHODOLOGY FOR RESEARCHING THE FISCAL MECHANISM FOR REGULATING INVESTMENT PROCESSES
Authors:   Kyiv National Economic University named after Vadym Hetman, Rudenko Viktoriia
Published: February 2021

The necessity and advantages of using the methodology in conducting financial research in modern conditions, in particular regarding the functioning of the fiscal mechanism for regulating investment processes, are determined. It is established that the methodology is considered by scientists in two approaches: 1) as a doctrine of research methods, which is inextricably linked with philosophical science; 2) as a set of research methods used in any science. The etymology of the concept of “methodology” is considered and approaches to the interpretation of its content are critically comprehended. It is substantiated that the structure of the research methodology, in particular the fiscal mechanism of regulation of investment processes, covers three aspects: functional, logical and process. The functional aspect of the research methodology is determined, which covers its consideration as a set of principles and methods aimed at achieving a specific practical or theoretical goal of research work. The logical aspect of research methodology is highlighted, which contains its understanding as a set of forms of organization of research work. The process aspect of research methodology is determined, which implies its interpretation as a series of successive stages aimed at achieving a certain practical or theoretical result of research work. Based on the study of reference and scientific literature, the author's definition of research methodology of the fiscal mechanism for regulating investment processes is proposed as a specific doctrine, which covers a set of principles, methods, forms and sequential stages of research (cognitive) activity, used to identify scientific facts, their theoretical justification and practical implementation. The functions of research methodology of the fiscal mechanism for regulating investment processes is established. The functions of research methodology of the fiscal mechanism for regulating investment processes are established. The factors of successful application of the methodology as “art” in the study of the fiscal mechanism for regulating investment processes are considered.
REGIONAL INVESTMENT POLICY. PROBLEMS AND DIRECTIONS OF IMPROVEMENT
Authors:   Dnipro University of Technology, Churikanova Olena
Published: February 2021

The paper reviews the existing approaches to assessing investment projects at the regional level. Studies by both domestic and foreign authors are presented. The necessity of using an integrated approach in assessing regional investments is noted. The paper presents a scheme of indicators by which the assessment of regional investments is carried out. So, such indicators as: social efficiency, commercial efficiency and budget efficiency are highlighted. The purpose of the article is to identify the entire range of existing problems that arise when assessing regional investments with a view to their subsequent elimination. The whole complex of problems is presented in the form of a table where the problem is described, its brief description and directions for improvement. Thus, among the main problems, the following are highlighted: problems associated with the quantitative measurement of evaluating the effectiveness of investment projects; problems associated with assessing the risks of project implementation; problems associated with the choice of methods for calculating the effectiveness of an investment project; problems associated with the accuracy of financial and mathematical calculations; uncertainty issues; problems associated with the choice of indicators when building models for assessing the effectiveness of investments for the region. To solve certain problems, the author recommends such areas of improvement as: development of criteria for assessing the social significance of an investment project; application of modern economic and mathematical methods and models that would allow determining the influence of parametric indicators of regional investment projects on indicators of social efficiency; accounting in the model of the main macroeconomic indicators of the region's activity, both economic and social; in order to achieve accuracy in determining the effectiveness of an investment project in conditions of uncertainty, it is necessary to forecast changes in all factors that determine the implementation of an investment project at the regional level; To eliminate the existing contradictions about the optimal selection of factors when assessing the effectiveness of investments at the regional level, it is necessary to conduct a study to assess the significance of factors by means of economic and mathematical modeling. The work initiates further research towards the development of a new concept for assessing regional investments.
USE OF SOCIAL NETWORKS AS AN EFFECTIVE WAY OF PROMOTING A HOTEL PRODUCT
Authors:   National University of Food Technologies, Sylchuk Tetiana , Ditrikh Iryna ,   National University of Food Technologies, Zuiko Vira ,   National University of Food Technologies, Tuz Tetiana ,   National University of Food Technologies
Published: February 2021

The rapid development of social media is taking over various industries. Every year the need for their use increases, becoming an integral component of the marketing policy of enterprises. The analysis of the use of social networks was conducted as a means of promoting a hotel product. The market dictates new conditions for competition for the hotel business, so there is a need to develop and use various technologies to attract customers. The article discusses theoretical data about Internet marketing, it comprises a detailed analysis of social media marketing, its advantages and disadvantage, reflections of the effectiveness of the implementation of social media marketing in the activities of the enterprise. A deliberate choice of Internet marketing tools and their use as components of marketing policy are important tasks of theoretical and applied nature. The evidence suggests that hospitality businesses use social media marketing tools to inform guests about new business services, events, and promotions; attract a new audience to increase your customer focus; modernize and improve the image of the enterprise; increase sales and profit of the enterprise. The place and role of social media marketing are determined in hotel and restaurant business. The attitude of people to social media marketing as an indicator of the quality of life is studied, the importance of further development of the method of assessing the effectiveness of social marketing is substantiated the efficiency of their activity on the markets of Ukraine increases. The practical significance of the obtained results lies in the possibility of applying the provisions, methods, and recommendations to improve the management processes of the hotel business.
SOCIAL RESPONSIBILITY AS AN INTEGRAL COMPONENT OF MODERN BUSINESS
Authors:   Kharkiv State Academy of Culture, Ostropolska Zoya
Published: February 2021

The problems of formation and development of social responsibility of business in social, historical, ethical, marketing aspects are considered; the theoretical and practical components of the problem of formation of social responsibility are determined, the main advantages of realization of social responsibility for business and society are defined, the degree of urgency of this process is outlined; attention is paid to the main problems of social responsibility in terms of marketing activities of the enterprise and the shift of emphasis to a narrow purely marketing approach, the basis and content of which is the management of the image and reputation of the organization; emphasis is placed on social responsibility as a component of business culture and ethics; noted that social responsibility as an integral part of modern business can not be effectively implemented without taking into account cultural, historical and social factors; the concept of corporate social responsibility is defined, some concepts related to the concept of corporate social responsibility are outlined; the components and characteristics of social responsibility and directions of its realization are determined; It is noted that the strategic approach to the implementation of social responsibility is more typical for modern business, which in turn is an integral part of the strategy of sustainable development.
PROBLEMS AND PROSPECTS OF BIOLFUEL MARKET DEVELOPMENT IN UKRAINE
Authors:   Cherkasy National University named after Bohdan Khmelnytsky, Proshchalykina Alina , Denisenko Victoria ,   Cherkasy National University named after Bohdan Khmelnytsky, Proshchalykin Anton ,   Cherkasy National University named after Bohdan Khmelnytsky
Published: February 2021

The features of the biofuel market development in Ukraine are studied. It was determined that Ukraine has sufficient resource potential for the production of such main types of biofuels as: rare types of motor fuel (biodiesel and bioethanol), biogas from the processing of agricultural waste and other organic waste, biomass for heat production. When choosing a location for production facilities, it is necessary to focus on the availability of raw materials. The demand for biofuels, both in Ukraine and in the world, exceeds the supply. Therefore, the market is characterized by positive dynamics. The main obstacles to the development of the market are the instability of supply and sales, underdeveloped infrastructure, insufficient investment, and problems with technical equipment. Analyzing the opportunities and threats to the development of bioenergy in Ukraine, it was determined that under the conditions of state support, the benefits of developing biofuels will exceed the possible risks. It is important to create a motivational environment for business entities, to create conditions for predicting the payback periods of investment projects in this area. Prospects for the development of the biofuel market associated with the formation of bioclusters, which will allow systematic interaction between suppliers, producers, sellers and consumers of biofuels. Clusters allow you to obtain synergies from the sharing of resources, production base and infrastructure. The development of the infrastructure of the market under consideration should take place with government assistance and be considered as a strategic direction for enhancing the country's energy security. The development of electronic exchanges for trading biofuel and resources for its production is promising. In this way, the problem of stability in the sale of finished products can be overcome.
ACTIVITIES, CONDITION AND CHALLENGES OF OTG IN THE CONDITIONS OF BUDGET DECENTRALIZATION
Authors:   Institute of Entrepreneurship and Advanced Technologies of Lviv Polytechnic National University, Kutsyk Mariia
Published: February 2021

The article is devoted to an important issue of today - the activities, development and unification of territorial communities, decentralization of budget management, the transfer of power to higher levels - lower. Attention is paid to the impact of decentralization on the development of local self-government, the positive and negative aspects of decentralization as of 2019-2020 and the analysis of activities during 2014-2020 are considered. Also, the state of OTG after the beginning of the reform and the impact of legislation on regional development are analyzed. The article also reflects the dynamics of total revenues. Much attention is paid to the problems of creating a revenue base for filling local budgets to meet the needs of the population and finding a reserve for filling. The issue of united territorial communities is not the first place among the discussions of financial analysts and among the general population. The rapid transition from a centralized type of budget management to decentralization indicates an increase in the capacity of local governments and maintaining their independence. Decentralization should allow for effective coordination of policy development and implementation in many functions, such as education, health, etc., as areas that are properly addressed and managed for change become effective. Effective decentralization reform requires significant efforts to bring about change, as there are a number of challenges to the growth of the community, the creation of an effective open political system, and the well-being of every citizen. Decentralization should lead to every community being innovative and creative in all aspects - new health services and policies, education systems, tax legislation, administrative resources, etc. Therefore, the issue is relevant and requires detailed study. Analyzing the impact of decentralized processes on local budgets of Ukraine, much attention is paid to the problems of creating an income base for filling local budgets and finding a reserve for filling. Also in the article we will analyze the actual revenues of the general fund of local budgets of Ukraine during 2013-2019, reflect a significant increase in total revenues.
TRENDS OF FORMATION IN POPULATION’S INCOME IN THE REGIONS OF UKRAINE
Authors:   Institute of Economic and Legal Research of NAS of Ukraine, Kostenko Anna
Published: February 2021

The essence of the concepts of «income» and «populations income» was specified. Which is the theoretical basis for studying the asymmetry of income. Theoretical and methodological developments of foreign and domestic economists has been studied. It is established that «income» is a multifaceted economic concept. It does not have a single approach to defining its essence, but it has much in common with many different approaches. For better understand the essence of the concept of «income», was clarified the importance of motivational, social and welfare functions, their impact on income generation. As well as the principles of income distribution, namely: equal distribution, privileged distribution, market distribution, distribution of income by wealth. The structure of income of the population of Ukraine is considered: wages, income and mixed income, property income, social transfers and the dynamics of the income structure of the population of Ukraine for 2015-2019 is analyzed. The regional level of asymmetry of incomes of the population in the regions of Ukraine is investigated on the basis of the analysis of statistical material and the current state of asymmetry of incomes of the population in the regions of Ukraine is characterized. The gross regional product (GRP) is considered. It is an indicator of economic growth, efficiency of using the potential of the region and the result of economic activity of all economic entities of the region. It characterizes the general level of economic development of the region, is an indicator of economic growth, efficiency of use of the region's potential and the result of economic activity of all economic entities of the region. The level and dynamics of labor productivity in Ukraine are analyzed, its interrelation with payment and labor productivity is investigated. It is proved that each region of Ukraine has a number of problems that require state intervention to improve the welfare of the population. Were made the conclusions and proposals to reduce the asymmetry of income.
METHODOLOGY FOR BUILDING SYSTEM PROCESSES IN COMPANIES FOR SUCCESSFUL INTERNATIONAL BUSINESS
Authors:   University of Food Technologies (Plovdiv, Bulgaria), Kulova Ivelina
Published: February 2021

Globalization opens new challenges for business organizations (new competitors and new market opportunities), which have a strong impact on international business and corporate strategies. There arises a need for the introduction and implementation of a comprehensive system that integrates the many processes in companies which are key to their more efficient and effective functioning in international business operation. The purpose of this study is to propose a methodological scheme for building system processes in companies, which will be the basis for successful international business. This scientific work is based on author's interpretation, research, analysis, synthesis, adaptation of publications by Bulgarian and foreign authors. The methodology focuses on 4 main levels: a business model that creates value for the business; creating a system for effective marketing and sales; building a system of efficient practices and processes in the company's activities; a strategy for business development on international markets. This methodology for building system processes in companies for successful international business is an attempt to achieve a view of business as a complete system, each process of which works for the progress of the whole business entity. Тhe paper can serve the practitioners, entrepreneurs and managers when they want to expand their business on international markets.
FINANCIAL COMPONENT OF REGIONSʼ ECONOMIC SECURITY
Authors:   Lviv Institute of Economics and Tourism, Tymchyshyn Yuliya
Published: February 2021

The article highlights the basic concepts of regions’ financial security. Was discussed the regional level, the components of region’s financial security and their characteristics: budget, tax, investment, innovation, monetary, financial security of economic entities, financial security of the population and insurance. Internal and external aspects of financial security are described. The states of financial security by the intensity of the negative factors’ influence are distinguished. The main generalizing factors that have a negative impact on the level of financial security of the Ukrainian regions are revealed: external factors, these include world-class and national factors; internal factors, these include economic, social, environmental, scientific and technological, informational, material, legal factors. External indicators are substantiated, which indicate the degree of indirect impact on the financial security of a particular region and are determined by the level of financial security of the state by indicators that characterize the state of debt, budget, monetary and currency, investment and foreign trade security. The use of these indicators in calculating the level of financial security of the region is due to a significant impact on this level of financial security of the state, because if national needs are not provided with sufficient financial resources, the financial security of any region cannot be discussed. Internal indicators characterize the immediate state of financial security of the needs of the economic, social and environmental spheres of the region compared to the threshold values. The main risks to the financial security of the region in terms of its structural elements have been assessed. The tasks of the financial security policy of the region are analyzed, such as: diagnostics and forecasting of external and internal threats to ensuring the realization of the financial interests of the region; identification of the most acute financial problems of the region, ranking them according to the degree of danger; development of a system of financial measures aimed at solving financial problems, creating financial mechanisms to protect regional interests; prevention and neutralization of real and potential threats to the financial interests of the region; diversification of financial sources and optimization of financial flows to ensure the balance of sustainable development in accordance with established security criteria; improving the efficiency of the use of available financial resources of the region, control of their volumes.
IMPROVING THE COMPETITIVENESS OF DAIRY ENTERPRISES
Authors:   Sumy National Agrarian University, Stoyanets Nataliya , Shulga Ruslan ,   Sumy National Agrarian University
Published: February 2021

The article identifies the current state and main problems of competitiveness of domestic dairy companies, which they work in conditions of limited raw materials, technical and financial resources, low purchasing power of the population in the formation of high prices for milk and dairy products, low use of modern strategic management tools. As a consequence, the low competitiveness of products of most enterprises in the industry in domestic and foreign markets. The object of the study was the enterprise of SE "Aromat" Branch "Sumy Dairy", which specializes in milk processing, production of butter, cheese and dairy products under the brand name "Dobryana". A set of factors that determine the level of competitiveness of the dairy enterprise in the market, namely the general indicators of efficiency: return on capital, return on turnover, time, duration of operating and financial cycles, financial stability, solvency and liquidity. The assessment of the competitiveness of the company's dairy products is formed by its quality, environmental friendliness, brand and packaging. In Sumy region, there are the necessary prerequisites for the creation of new production systems - clusters, in particular: the presence of scientific institutes and universities of agricultural orientation, favorable environmental conditions, fodder base and the availability of premises in the field of dairy farming. The regional cluster for milk production and processing will provide for the operation of three technological subclusters: for the cultivation of dairy cows; from milk production and procurement; from milk processing and production of finished products. The cluster will be managed by a coordination council consisting of representatives of all cluster members. In order to increase competitiveness, it is proposed to ensure effective integration links with the supply of equipment needed for milk procurement and storage, processing plants, enterprises, quality control laboratories, research institutions, and wholesale markets, regional and state authorities. Proper establishment of such relations will ensure the integration of dairy producers at all levels and the creation of a dairy cluster through the strategy of establishing integration relations between existing enterprises, households and the population working with dairy products, will create a large agro-industrial association as the main form of supporting economic interests and dairy products.
PROBLEMATIC ISSUES OF MUTUAL AGREEMENT OF HR POLICY AND ENTERPRISE DEVELOPMENT STRATEGY
Authors:   Oles Honchar Dnipro National University, Kobrusieva Yevheniia , Ivanov Roman ,   Oles Honchar Dnipro National University
Published: February 2021

The article defines the concept and features of the personnel policy of enterprises. The definitions of personnel policy provided by various authors are analyzed and on their basis the most universal in terms of the strategic development of the enterprise is formed. The role of personnel policy in the formation of a development strategy has also been studied. The analysis of the peculiarities of interconnection of personnel policy and enterprise strategy is carried out. As a practical aspect, a study of the personnel policy of the tourist company "Tays" was carried out. The role of professional ethics in the development of an enterprise is highlighted, the code of business ethics at a tourism enterprise is evaluated. The current position of personnel policy is revealed, shortcomings are highlighted and directions of improvement are proposed.
FEATURES OF THE INDUSTRIAL ENTERPRISES' TECHNOLOGICAL RENEWAL PARADIGM IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Authors:   Khmelnytsky National University, Svistunov Oleksii , Gonchar Olga ,   Khmelnytsky National University
Published: February 2021

The article considers the features of the paradigm of technological renewal of enterprises and changes in its conceptual framework in the context of sustainable development, identifies the theoretical foundations and sequence of its formation. It has been proven that sustainable economic development is recognized today as one of the most difficult tasks that need to be solved by the world community. In such conditions, there is a need to introduce into the practice of management of scientifically sound methods and technologies of enterprise management. For this purpose, technological update is considered as a system category. It is determined that technological renewal is the result of external influences and a consequence of self-development of the production and management system of enterprises. It is revealed that the change of technological ways and the new technological revolution require new tools of theoretical substantiation of technological renewal, as well as a new paradigm of development not only in the field of science and technology, but also in the social sphere. It is theoretically substantiated that the modern paradigm of technological renewal of enterprises cannot be unchanged. There is a constant movement of ideas for its improvement and transformation in accordance with changes in the economic theoretical basis and management practice. It is proved that the resource depletion of the planet needs to accelerate progress in solving the urgent problem of updating the paradigms of the most important areas of activity: economics, management, entrepreneurship, higher education. It is established that the spread of new technologies on a global scale is one of the most important and leading trends in the era of modern development, important for the formation of economic policy. Therefore, the formation of a new paradigm of its technological renewal is crucial for the company, because, according to world experience, a significant increase in socio-economic parameters has reached those businesses that actively implement scientific advances, high technology and innovation in all areas. The key factors and problematic aspects that need immediate solution to ensure sustainable development of socio-economic systems are identified.
INTELLECTUAL CAPITAL: ESSENCE AND STRUCTURAL COMPONENTS
Authors:   Kharkіv Petro Vasylenko National Technical University of Agriculture, Zaika Svitlana , Kuskova Svitlana ,   Kharkіv Petro Vasylenko National Technical University of Agriculture, Zaika Оlena ,   Kharkіv Petro Vasylenko National Technical University of Agriculture
Published: February 2021

The development of modern enterprises is due to the efficient use of intellectual resources, which during the improvement of management and production technologies are transformed into intellectual capital. The concept of "intellectual capital" is relatively new. The first attempts to separate it from intellectual resources were made in the 60s of last century, and the full development of the term "intellectual capital" was only in the 90s. However, it is obvious that with a fairly wide use of this scientific category still in scientific and practical discussions there is no single and generally accepted definition, and in the scientific literature most authors do not attach much importance to the differences between intellectual resources, assets and capital. On the one hand, intellectual capital, according to scientists, is the knowledge, skills and abilities of employees, as well as intangible assets. On the other hand, it is a system of relations between consumers of intellectual property. In this case, considering intellectual capital only as a relationship or as a set of intangible assets and human capital loses the feature that is inherent in intellectual capital, what distinguishes it from other forms of capital and on the basis of which it has the ability to create new value. Thus, the purpose of the study was to systematize the experience gained in studying the essence of intellectual capital and elucidating its component composition. In our opinion, the study of intellectual capital should take into account three main components: human, structural and client capital, which are the result of cognitive activity of staff and management, forming its competitive advantages. Possession of intellectual capital creates in enterprises the ability, taking into account which it can actively explore the opportunities that open up in the external environment, as well as maximize economic and other benefits that are not available to competitors. Thus, intellectual capital is not only a resource, but also a value that allows the company to develop sustainably, while demonstrating balanced economic growth. Thus, the definition of the essence and component composition of intellectual capital creates a methodological basis for the formation of a management system for this resource.
FINANCIAL RESOURCES OF HOUSEHOLDS AS A COMPONENT OF ECONOMIC GROWTH OF THE NATIONAL ECONOMY
Authors:   Kyiv National University of Technologies and Design, Kremen Olga , Kremen Viktoriia ,   Kyiv National University of Technologies and Design, Kulsha Anastasiia ,   Kyiv National University of Technologies and Design, Vakhnenko Ielyzaveta ,   Kyiv National University of Technologies and Design
Published: February 2021

The financial resources of households, provided they are involved in the financial sector, can be a significant basis for investment, production development, and economic growth. The purpose of the article is to identify the impact of forming investment potential based on the population's savings to ensure the economic growth of the national economy. The composition, size, and structure of households were analyzed in the work. The amount of household savings is mostly influenced by the demographic situation and the number of households. During 2010-2018, the average household size in Ukraine did not change significantly. It amounted to 2.58 people, while the number of households decreased significantly to 2064.4 thousand, reduce the share of people living in urban settlements. In 2019, the downward trend in households' number was maintained with the same structure of urban and rural households. The correlation coefficients calculated in the process of the correlationregression analysis show that there is a very close direct relationship between the volume of savings and expenditures of households and GDP, the volume of sold industrial products, revenues and expenditures of the state budget; there is a moderate inverse relationship between household savings and expenditures and government budget imports and deficits; there is a weak inverse relationship between household savings and expenditures and public debt. Ukraine has objective preconditions for the formation of household savings and their transformation into investments. The main tasks for increasing the role of household savings in the growth of the national economy are the following: to restore public confidence in financial institutions; strengthening the institutional protection of savings by maintaining the liquidity of banking institutions, and ensuring the functioning of the state deposit guarantee system; ensuring the development of the savings market as a socio-economic mechanism for mobilizing the population's money savings and transforming them into investments for the national economy.
RESEARCH ON PROJECT AND PRODUCT MANAGEMENT IN TECHNOLOGY INDUSTRY IN THE DIGITAL ERA
Authors:   University of Food Technologies (Plovdiv, Bulgaria), Kulova Ivelina
Published: February 2021

The changes caused by digitalization give rise to a definite need to increase managerial and organizational flexibility. In some areas the impact of these rapid changes is significant, in others the impact is weaker, but is clearly felt in all industries and functions. This determines the need for research of project and product management to help managers form an approach to achieve optimal results and gain a competitive advantage over the other technology companies. Focusing on the project management and product management topics, the current paper falls into a niche of great relevance and strategic importance for the technology industry. In this regard, the purpose of this study is to examine the product and project management in times of digital transformation and to analyze whether the transition from project to productoriented management in technology industry is necessary. The methods used in this paper include: analysis and synthesis; research through literature sources, results of theoretical and empirical research in the field of product and project management, etc. The results show that integrating a product mindset within projects will enable technology companies to further adapt to the dynamically changing business environment and to provide a unique value proposition in times of digital transformation.
MIDDLE CLASS IN THE GLOBAL DIMENSION
Authors:   Kyiv National Economic University named after Vadym Hetman, Chaliuk Yuliia
Published: February 2021

World practice has shown that countries that have reached a high level of socio-economic development have a strong middle class, which is the main productive force of society, the main consumer of goods and services, a component of investment and innovation potential of the country. Using general scientific research methods, a multi-criteria approach and the Global Index of the Middle Class, the author carried out a country-by-country comparative analysis of social and property status, parameters of the quality of life of the middle class. Based on statistical data and geometric graphics built model class structure of society. The paper identifies the main determinants and functions of the middle class, which is a stabilizer of society and a catalyst for its evolutionary development. The middle class is a large social group that performs such important tasks. The economic functions of the middle class include ensuring sustainable economic progress; filling the state budget; implementation of the country's investment policy. As for social functions, the middle class acts as a stabilizer, a buffer between the upper and lower strata of society. It is characterized by high social stability, social inclusion and a high level and quality of life. In political life, the middle class acts as a stabilizer, the bearer of democratic freedoms, liberal political values. He is aware of their civil rights, is able to protect them, is the driving force of reform. In the educational, cultural and technological spheres, the middle class performs the following tasks: disseminates knowledge and information, leads a healthy lifestyle, rationally organizes its working life and leisure, provides sustainable technological progress and high productivity, is able to adapt and change profession, carrier of basic components national culture. The social function of the middle class is realized through civic activity. The middle class exercises public control over the government and representatives of big business, promotes the development of the welfare state and social partnership. In the socio-economic policy of the state it is important to strengthen the priority of the development of the middle class.
THEORETICAL FUNDAMENTALS OF PROCESSING MANAGEMENT IN PHARMACEUTICAL COMPANIES
Authors:   National University of Pharmacy, Shut Oksana , Svitlychna Karina ,   National University of Pharmacy, Koliada Tetiana ,   National University of Pharmacy, Kovalenko Polina ,   National University of Pharmacy
Published: February 2021

The relevance of the implementation and development of process management in pharmaceutical companies is substantiated in the article. This is due to the need to operate in market conditions, increased requirements for the quality of drugs, the social significance of drugs as a commodity. Insufficient theoretical study of the issues of the process approach in management is established. The available scientific developments relate to narrow applied aspects. Insufficient implementation of the process approach in the practice of Ukrainian pharmaceutical companies has been identified. The prerequisites for changing the management paradigm for pharmaceutical companies are systematized. The process of managing a pharmaceutical company is presented as a cyclical sequence of certain stages. The advantages of company management on the basis of a process approach are identified and systematized. They consist in ensuring transparency of all business operations, in the ability to analyze the consequences of work failures, in the timely identification and correction of errors, in the effective management of operating costs. An enterprise built on the principles of a process approach is more flexible and adaptable. The features of the structural elements of process management are considered. Process implementation technologies, requirements for «inputs» and «outputs», requirements for resources (personnel, equipment, tools, production environment, information), criteria for evaluating the effectiveness of the process, customer satisfaction. If the activity brings added value to the company (that is, firstly, the result of the activity is of value to the client, and secondly, this activity is expedient in terms of the costs of its implementation) then it is presented as a process. A process-oriented management structure allows pharmaceutical companies to remain competitive. Due to the technological and technical component and due to the use of modern tools in enterprise management.
FEATURES OF DEVELOPMENT AND PROSPECTS OF TRANSFORMATION OF THE ELECTRICITY INDUSTRY OF THE REGION
Authors:   Lesya Ukrainka Volyn National University, Pavlov Kostiantyn , Pavlova Olena ,   Lesya Ukrainka Volyn National University, Romanyuk Roman ,   Lesya Ukrainka Volyn National University
Published: February 2021

The article is devoted to a detailed analysis and a structured approach to the country's electricity industry. The place and significance in the process of reproduction of alternative energy sources are investigated. The reasons that inhibit the development of electricity are identified. The presence of a high level of danger from nuclear power plants is argued. The main investment objects, among the regional electricity markets, which need priority financial recovery, are shown. Steps to reform the electricity sector by strengthening the competitiveness of regional electricity markets are outlined. The forms of ownership are distinguished between separate functional types of works of the electric power branch of the region. The priority directions of electric power development are determined. The directions of increase of energy efficiency are offered, where the leading place belongs to innovations. The main directions of improving energy efficiency should be considered the use of innovative technologies, both domestic and global, including: modernization of small boilers and heat generators, the introduction of boilers with high efficiency; reconstruction of some boiler houses into more efficient mini-CHPs; reduction of energy losses; reduction of the level of heat losses in heating mains during transportation of thermal energy to the consumer due to the use of new insulating materials; wider use of the remainder of the "night failure"; wide use of local fuels, mine methane, biogas of household waste, wider introduction of boilers on peat and biomass; reduction of heat losses by thermal modernization of old buildings and the use of new heat-insulating materials in the construction industry.
MACROECONOMIC INDICATORS OF CHINA IN THE CONTEXT OF THE “ONE BELT, ONE ROAD” INITIATIVE
Authors:   Vasyl’ Stus Donetsk National University, Ji Zhi , Lymar Valeriia ,   Vasyl’ Stus Donetsk National University
Published: February 2021

The article is devoted to the analysis of the macroeconomic indicators of China in the context of “One belt, one road” initiative. It was defined that the China’s economy shows positive trends of macroeconomic development over the last 20 years. Sequence of economic reforms and the presence of reasonable long-term plan causes the positive result because every year the China’s economy grows approximately by 10%. Today IMF have included yuan in the list of reserve currencies. It was defined that the share of unemployed is very low, lower even than natural indicator of unemployment (5%). It was calculated that the literacy index among young people is 99,7%, in other words almost all children at the age before 15 are getting education, the literacy index of adults (15-65 years old) is 96,8%. It was defined that One belt, one road initiative provides recovering the Silk road which connected China with Asian and European countries as well as the creating sea analogue of the Silk road which will connect the biggest ports of South-East Asia, Africa and Europe. The ability to recover the initiative gives China new markets, workforce, rendering harmful productions from its territory, becoming the leader in the region and world, yuan strengthening as an international currency and widening zone of influence. It was defined, that the initiative has not only positive aspects but negative ones, because the regions of South-East Asia and Central Asia are very turbulent what can have the negative effect on the building transport corridors. Otherwise the initiative has more advantages, economic growth will have a positive effect on the goods quality, employment, competitiveness of the country on the international market and improvement of life style as a result