bluuebunny/crossref_metadata_2025 huggingface dataset:
Multi-Criteria Decision Method for Sustainable Watercourse Management in Urban Areas
Authors: Campos Priscila Celebrini de Oliveira , Paz Tainá da Silva Rocha , Lenz Letícia , Qiu Yangzi , Alves Camila Nascimento , Simoni Ana Paula Roem , Amorim José Carlos Cesar , Lima Gilson Brito Alves , Rangel Maysa Pontes , Paz Igor
Published: August 2020

The rapid urban growth followed by disordered occupation has been generating significant impacts on cities, bringing losses of an economic and social nature that directly interfere with the well-being of the population. In this work, a proposal for local urban infrastructure problems associated with watercourse management is presented, comparing Sustainable Drainage System (SuDS) techniques and Low-Impact Development (LID) concepts with alternative traditional interventions. The study addresses sustainable alternatives to cope with the urbanization of the Cehab’s open channel, which is an important urban watercourse tributary of the Muriaé River, at the municipality of Itaperuna, Rio de Janeiro—Brazil. The multi-criteria decision-making method called Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was applied here. The results highlighted the better performance of sustainable techniques when compared to the traditional ones, with an overall advantage of the geogrids and geocells for this case study. The obtained TOPSIS coefficients-C for these techniques were higher (0.59488, for Reach 1; and 0.68656, for Reach 2) than those for the others. This research, therefore, presented an important urban watercourse management methodology that can be further applied to guide sustainable investments and help the decision-making associated with the development of territories.
Multi-Objective Optimization of Smallholder Apple Production: Lessons from the Bohai Bay Region
Authors: Jiang Shan , Zhang Hongyan , Cong Wenfeng , Liang Zhengyuan , Ren Qiran , Wang Chong , Zhang Fusuo , Jiao Xiaoqiang
Published: August 2020

Transforming apple production to one with high yield and economic benefit but low environmental impact by improving P-use efficiency is an essential objective in China. However, the potential for multi-objective improvement for smallholders and the corresponding implications for horticultural practices are not fully appreciated. Survey data collected from 99 apple producers in Quzhou County of Bohai Bay Region were analyzed by the Pareto-based multi-objective optimization method to determine the potential of multi-objective improvement in apple production. With current practices, apple yield was 45 t ha−1, and the economic benefit was nearly 83,000 CNY ha−1 but with as much as 344 kg P ha−1 input mainly from chemical fertilizer and manure. P gray water footprint was up to 27,200 m3 ha−1 due to low P-use efficiency. However, Pareto-optimized production, yield, and economic benefit could be improved by 38% and 111%, respectively. With a concurrent improvement in P-use efficiency, P gray water footprint was reduced by 29%. Multi-objective optimization was achieved with integrated horticultural practices. The study indicated that multi-objective optimization could be achieved at a smallholder scale with realistic changes in integrated horticultural practices. These findings serve to improve the understanding of multi-objective optimization for smallholders, identify possible constraints, and contribute to the development of strategies for sustainable apple production.
Estimated Time to Restoration of Hurricane Sandy in a Future Climate
Authors: Walsh Tara C. , Wanik David W. , Anagnostou Emmanouil N. , Mellor Jonathan E.
Published: August 2020

Power outage restoration following extreme storms is a complicated process that couples engineering processes and human decisions. Emergency managers typically rely on past experiences and have limited access to computer simulations to aid in decision-making. Climate scientists predict that although hurricane frequency may decrease, the intensity of storms may increase. Increased damage from hurricanes will result in new restoration challenges that emergency managers may not have experience solving. Our study uses agent-based modeling (ABM) to determine how restoration might have been impacted for 30 different scenarios of Hurricane Sandy for a climate in 2112 (Sandy2112). These Sandy2112 scenarios were obtained from a previous study that modeled how outages from Hurricane Sandy in 2012 might have been affected in the future as climate change intensified both wind and precipitation hazards. As the number of outages increases, so does the expected estimated time to restoration for each storm. The impact of increasing crews is also studied to determine the relationship between the number of crews and outage durations (or restoration curves). Both the number of outages and the number of crews impact the variability in time to restoration. Our results can help emergency managers and policy makers plan for future hurricanes that are likely to become stronger and more impactful to critical infrastructure.
The “Smart Village” as a Way to Achieve Sustainable Development in Rural Areas of Poland
Authors: Adamowicz Mieczysław , Zwolińska-Ligaj Magdalena
Published: August 2020

In each country, rural areas cover the bulk of available land; however, they generally remain outside the mainstream of innovative development processes. Still, they have potential and are vital for implementing the highly valid concept of persistent and sustainable development. The idea of such growth can be implemented in many ways, and the smart development concept is one of these ways. The aim of this paper is to present the smart village concept as a means to achieve the sustainability and resilience of rural areas, relying on the analysis of basic theories of sustainable and persistent growth. The study examines and evaluates the state of the potential for the smart growth of rural areas in all regions of Poland, as well as presents the results of the empirical research on such potential in three regions of Eastern Poland. The smart growth potential of the regions in question was determined by means of 24 variables representing the following fields: management, life quality, economy, society, natural environment and mobility. It was concluded that the smart village concept can be useful in facilitating sustainable development of rural areas. Further research concerning the problem should in particular focus on strengthening the relations between rural communes with cities and towns in their close vicinity.
Harnessing Opportunities Provided by the Invasive Chromolaena odorata to Keep It under Control
Authors: Mugwedi Lutendo
Published: August 2020

Invasive alien plants (IAPs) have been well-documented as socio-ecological change drivers in most countries globally. Billions of dollars have been spent worldwide on IAP management projects with varying degrees of success. Understanding the contribution of IAPs to human well-being and livelihoods could provide insights into potential sustainable incentives that could be used to achieve effective IAP management. A review was conducted to assess the benefits of the invasive Chromolaena odorata on human well-being and livelihoods. Literature was gathered using keyword searches in electronic databases. The findings from this review showed that C. odorata is utilised in bioenergy production, crop production and protection, ethnopharmacology, human nutrition, and livestock production. However, most of these benefits were reported on the Asian/West African biotype. There was only one ethnopharmacological benefit record on the southern African biotype. This shows that, although C. odorata has significant negative impacts on the environment and livelihoods, its benefits have been integrated into human well-being and livelihoods. Therefore, C. odorata utilisation in bioenergy production, crop and livestock production, crop protection, and ethnopharmacology could create an economic incentive for species control in invaded sites. However, for utilisation to be effective, it should be used as a complementary control strategy.
Effects of Cultivating Rice and Wheat with and without Organic Fertilizer Application on Greenhouse Gas Emissions and Soil Quality in Khost, Afghanistan
Authors: Hashimi Rahmatullah , Matsuura Eri , Komatsuzaki Masakazu
Published: August 2020

The agricultural sector is the most important economic component in Afghanistan, as 80% of the population is involved. The improvement of cereal production is an urgent task to meet the nation’s demand for the staple within the limited arable land. To promote a sustainable crop production system, this study examined the soil quality to learn the basic knowledge of soil fertility and the environmental impact of different rice–wheat cropping systems in Khost, Afghanistan by using the life cycle assessment (LCA) method. The economic analysis of each farming system was conducted by the data gathered by the farmers’ interviews along with LCA data collection. The analysis considered the on-farm activities, which were required to produce 1 kg of wheat and rice. It included energy use, production, and farming inputs such as fertilizer and agrochemicals. Conventional farming with organic fertilizer application (CF+OF) was compared with conventional farming (CF). The LCA results showed the total greenhouse gas (GHG) emission was higher in rice production compared to wheat production. However, CO2 absorption by the crops was far greater than the total GHG emission in both systems and showed great potential for soil carbon sequestration for mitigation of global warming. The soil examination revealed the CF+OF system increased soil total carbon (TC), active C (AC), total N (TN), soil organic carbon storage (SCS), P, and K+ after four years of organic fertilizer application. The yield of each crop was slightly higher in the CF system; however, the CF+OF system increased net income by reducing the cost for fertilizer. The study concluded the CF+OF system can improve soil fertility in the long term while saving the farming operation cost. Further research is required to determine the best combination of practices to improve cattle manure characteristics and farm management for soil carbon sequestration to promote a sustainable farming system in the country.
Sustainable Urban Mobility in Poznan and Oslo-Actual State and Development Perspectives
Authors: Oleśków-Szłapka Joanna , Pawłyszyn Irena , Przybylska Joanna
Published: August 2020

The main goal of this paper is to present and analyze approaches for sustainable urban mobility in Poznan and Oslo. The topic of sustainable urban transport as well as green mobility is currently important from formal perspectives, due to European regulations, and because of ecological conditions and resulting climate changes. The research methodology implemented includes analysis of the literature on the research subject; analysis of EU documents and national policies with respect to financing and development of sustainable urban transport (SUT); development of a questionnaire on SUT in Oslo and Poznan, using the questionnaire to collect opinions on SUTs in Oslo and Poznan, and analyzing respondents’ answers, defining recommendations concerning future activities for urban sustainability in the surveyed cities. The authors provide a review of the actual sustainable urban mobility situations in Oslo and Poznan, compare government support and sources of funding, identify gaps in terms of EU requirements, and try to compare the residents’ expectations with the city’s activities in the field of sustainable transport development. The research group includes students residing in both cities. The group constitutes 10–20% of the total number of inhabitants in cities being the subject of research. The empirical part investigates what their preferences are regarding the use of public transport in the context of sustainable development. On the basis of the conducted research, it can be stated that a sustainable urban mobility is one of the key development directions in Poland and Norway. The respondents see opportunities for developing green mobility in their cities as well as municipalities and the national government encouraging a sustainable urban transport. The implementation of the principles of sustainable development and reconstruction of city development strategy can be achieved by the cooperation of all stakeholders (namely: national government, municipalities, public transport providers, city residents).
A System Dynamics Model of Employees’ Performance
Authors: Alefari Mudhafar , Almanei Mohammed , Salonitis Konstantinos
Published: August 2020

Employee performance is dynamic and can have great impact on the overall performance of any company and its sustainability. A number of factors that can be controlled by the company can affect the employees’ performance. The present paper starts with a thorough literature review for identifying these key driving in order to develop a system dynamics models that will be able to assess different improvement scenarios and initiatives. Based on causal loop diagrams, stock and flow diagrams are developed and solved using system dynamics theory. The model developed can be used for organizations to assess the impact of different improvement initiatives.
Green Tax Reform in Australia in the Presence of Improved Environment-Induced Productivity Gain: Does It Offer Sustainable Recovery from a Post-COVID-19 Recession?
Authors: Maxim Maruf Rahman , Zander Kerstin K.
Published: August 2020

Disasters and pandemics such as COVID-19 will change the world in many ways and the road to redemption from the ongoing economic distress may require a novel approach. This paper proposes a path towards economic recovery that keeps sustainability at the forefront. A computable general equilibrium model is used to simulate different green tax reform (GTR) policies for triple dividend (TD), consisting of lower emissions, higher GDP and higher employment. The GTR design consists of an energy tax coupled with one of three tax revenue recycle methods: (i) reduction of payroll tax, (ii) reduction of goods and services tax (GST) and (iii) a mixed-recycling approach. The paper also presents the impact of higher productivity on the tax reform simulations, which is a possible positive externality of lower emissions. The study is based on the Australian economy and the salient findings are twofold: (i) productivity gain in the GTR context improves the GDP and employment outcomes in all three different simulation scenarios and (ii) GST reduction has the highest TD potential, followed by reduction of payroll tax.
Utilizing Bots for Sustainable News Business: Understanding Users’ Perspectives of News Bots in the Age of Social Media
Authors: Hong Hyehyun , Oh Hyun Jee
Published: August 2020

The move of news audiences to social media has presented a major challenge for news organizations. How to adapt and adjust to this social media environment is an important issue for sustainable news business. News bots are one of the key technologies offered in the current media environment and are widely applied in news production, dissemination, and interaction with audiences. While benefits and concerns coexist about the application of bots in news organizations, the current study aimed to examine how social media users perceive news bots, the factors that affect their acceptance of bots in news organizations, and how this is related to their evaluation of social media news in general. An analysis of the US national survey dataset showed that self-efficacy (confidence in identifying content from a bot) was a successful predictor of news bot acceptance, which in turn resulted in a positive evaluation of social media news in general. In addition, an individual’s perceived prevalence of social media news from bots had an indirect effect on acceptance by increasing self-efficacy. The results are discussed with the aim of providing a better understanding of news audiences in the social media environment, and practical implications for the sustainable news business are suggested.
Project-Based Work and Sustainable Development—A Comparative Case Study of Cultural Animation Projects
Authors: Ćwikła Małgorzata , Góral Anna , Bogacz-Wojtanowska Ewa , Dudkiewicz Magdalena
Published: August 2020

Currently, a growing interest in the issues related to sustainable development can be observed, with the role of culture in stimulating this development increasing simultaneously. Nevertheless, the function and meanings of culture for sustainable development, as well as culture in the context of sustainable development, have so far remained under-emphasised and under-theorised. For this reason, in this paper we will look at practical examples of culture and sustainable development combined. The undertaken research problem explores the project-based work in the field of cultural animation, and its impact on the pursuit of the objectives of sustainable development at the local level. Two case studies of Polish organisations involved in cultural animation activities have been analysed herein. Based on the research results, we showed that cultural animation is an important tool for enabling local communities to achieve sustainable development. What is also important is the fact that cultural animation activities often take the form of project-based work, which significantly affects the methodology and extent of their implementation. Therefore, in this article we also point to the relationship between the management of animation projects and the idea of sustainable development, emphasising both advantages and disadvantages thereof.
Transformation of Urban Surfaces and Heat Islands in Nanjing during 1984–2018
Authors: Li Yanxia , Zhang Xinkai , Zhu Sijie , Wang Xiaoyu , Lu Yongdong , Du Sihong , Shi Xing
Published: August 2020

One of the many consequences of urbanization is the expansion of cities into rural areas, which leads to the transformation of lands from natural surfaces to developed surfaces. It is widely considered an established fact that urbanization generally increases the heat island effect. The objective of this study is to understand the pattern of urban surface transformation in the city of Nanjing since 1980 and to find, if any, the correlation between such transformation and the urban heat island effect. The supervised classification technique was used to analyze the remote sensing data obtained from Landsat to identify the different kinds of underlying surfaces. Land surface temperatures were calculated using a subset of Landsat data. The correlation between the transformation of underlying surfaces and the heat island effect was established through analytical and statistical approaches. The results clearly show that the proportion of developed surfaces has been steadily rising in Nanjing in the past 30 years and that the urban heat island effect is positively correlated with the expansion of hard pavement and the deterioration of green surfaces and water bodies considering the general trend.
Parenting Dimensions and Adolescent Peer Aggression: A Gendered Analysis
Authors: Montero-Montero David , López-Martínez Paula , Martínez-Ferrer Belén , Moreno-Ruiz David
Published: August 2020

The present study had two main goals. The first was to analyze the differences between parenting dimensions—strictness/imposition and involvement/acceptance—in adolescents’ engagement in peer aggression as aggressors, victims, aggressive victims, and non-involved. The second goal was to examine differences between parenting dimensions and peer-aggression roles by gender of both parents and adolescents. Participants were 779 adolescents (49.16% boys and 50.84% girls), aged between 12 and 16 years old (M = 14.21; SD = 1.35), enrolled in schools in Andalusia (Spain). Findings showed significant differences in parenting dimensions depending on gender of both adolescents (boy or girl) and parents (mother and father). For sons, non-involved adolescents scored higher in mother and father involvement than aggressors and aggressive victims. For daughters, non-involved scored higher in mother involvement than aggressors. Furthermore, girl aggressors and aggressive victims reported higher levels of mother imposition than non-involved. Results and their implications for sustainable development in adolescence are discussed.
A Wargame-Augmented Knowledge Elicitation Method for the Agile Development of Novel Systems
Authors: Dorton Stephen L. , Maryeski LeeAnn R. , Ogren Lauren , Dykens Ian T. , Main Adam
Published: August 2020

There are inherent difficulties in designing an effective Human–Machine Interface (HMI) for a first-of-its-kind system. Many leading cognitive research methods rely upon experts with prior experiences using the system and/or some type of existing mockups or working prototype of the HMI, and neither of these resources are available for such a new system. Further, these methods are time consuming and incompatible with more rapid and iterative systems development models (e.g., Agile/Scrum). To address these challenges, we developed a Wargame-Augmented Knowledge Elicitation (WAKE) method to identify information requirements and underlying assumptions in operator decision making concurrently with operational concepts. The developed WAKE method incorporates naturalistic observations of operator decision making in a wargaming scenario with freeze-probe queries and structured analytic techniques to identify and prioritize information requirements for a novel HMI. An overview of the method, required apparatus, and associated analytical techniques is provided. Outcomes, lessons learned, and topics for future research resulting from two different applications of the WAKE method are also discussed.
Hunting Practices Among the Indigenous “Truká” in the Semiarid Region of Brazil
Authors: Batista Santos Carlos Alberto
Published: August 2020

This paper aims to provide information on hunting in the Semi-arid Northeast counting the hunting practices of the Truká Indigenous people. These pieces of information were obtained through interviews, using semi-structured questionnaires with fifty-five Indigenous hunters, distributed in four Truká villages located in the states of Bahia and Pernambuco. Thirty-nine poultries, thirteen mammals, and seven reptiles commonly captured the Truká have been cited. Out of the total number, forty-five (42.3%) were used for feeding. Species used as pets (n=20), in magic rituals (n=1), in traditional medicine (n=11), in local handicraft (n=23) and in control hunting (n=6) have also been quoted. Among those species, only one is listed as endangered, to say, Anodorhynchus leari, and one vulnerable, Leopardus tigrinus. Among the interviewees, the common hunting techniques are trap, hatch, pitfall, lasso, hunting net, rifle, slingshot, hook, besides handgrip and dog hunting. The awareness of local perception in the usage of wild fauna is fundamental for decision making in the elaboration of projects for the conservation and management of local fauna, aiming both the maintenance and the continuity of access to this natural resource.
Leadership Characteristics and Quality Prevalence in Higher Education
Authors: Mushtaq Mudassar , Ch. Ayesha , Parveen Sajida , Hussain Shabbir , Iqbal Shahzad
Published: August 2020

The QUAL PRVLANC of advanced learning grounded on the policies made by the organization and leadership is considered significant for implementing these policies. The investigation was led to understand the association among governance features as well as QUAL PRVLANC in advanced learning. The characteristics includes the adoption of innovation, continuous observing of the surrounding, honesty to new thoughts, communiqué of the significance of applying new thoughts, the endowment of monetary capitals, and teaching and suitably satisfying the execution of new plans. The assessment technique was utilizing toward gather the information and questionnaire was the tool of research. Further, together descriptive plus inferential statistic techniques were utilized aimed at examining the information collected by the business schools. Moreover, study described that there is an optimistic association among the features of the governance of the professional colleges and receptiveness to QUAL PRVLANC.
A Consumption Model of Foreign Visitors in Japan: Identifying the Beneficiary Area of International Flights
Authors: Okuda Takaaki
Published: August 2020

This paper presents a model for the consumption patterns of foreign visitors in Japan. My study more specifically uses our model to analyze data about the passenger flow of Chinese tourists to Japan. I verified the accuracy of the model, using the total number of foreign visitors in each prefecture as listed in Japanese statistics about travel accommodations. The model identifies the beneficiary area of a Chinese budget airline that services an international airport, exploring this question through the impact of the airline’s service on tourist consumption in three metropolitan regions. My study evidences that 1) tourists arriving at Narita Airport or Haneda Airport on Chinese budget airlines primarily consume in the Tokyo metropolitan region and 2) tourists arriving at Kansai Airport or Chubu Airport on Chinese budget airlines primarily consume in the Osaka metropolitan region, the central region, and the Tokyo metropolitan region.
Comunicación y Educación: La potencia dialógica del audiovisual
Authors: Almeida Verbena Córdula , Vilas-Boas-Barreto Betania Maria , Alves-Argollo Rita Virginia
Published: August 2020

La interacción entre Comunicación y Educación, ambas concebidas como campos, es una compleja tarea que demanda una compleja y permanente dinámica individual y colectiva, la cual debe ocurrir de manera no lineal, a través de distintos niveles de percepción y asimilación de informaciones y valores. En este sentido se insertan el trabajo interdisciplinario y el Proyecto de Extensión Universitaria sobre los cuales son objetos de reflexión en este artículo, originados en el curso de Comunicación Social de la Universidad Estadual de Santa Cruz (UESC), en Bahía, Brasil, cuyo objetivo principal es reflexionar respecto de las problemáticas sociales – nacionales y regionales – a través de la ínter-locución de saberes, en espacios educativos y sus actores sociales, mediados por el audiovisual.
Investigación e innovación educativa: Reto escolar por COVID-19 en el Ecuador
Authors: Argandoña-Mendoza María Fernanda , García-Mejía Rosmary Olga , Ayón-Parrales Enrique Byron , Zambrano-Zambrano Yandri Alberto
Published: August 2020

El objetivo del artículo de reflexión es analizar la investigación e innovación educativa como retos escolares por COVID-19 en el Ecuador, empleándose una metodología descriptiva documental y análisis de contenido para el procesamiento de la información. Se evidencia que Latinoamérica con énfasis en el Ecuador, requiere la generación de políticas educativas y de inversión que propicien la investigación e innovación como fuente de producción científica en beneficio de la población, esto implica no percibirlas como requisitos académicos para la obtención de grados o cumplimiento ascensos profesionales, es pertinente generar una visión basada en la premisa de inversión para el crecimiento integral por medio de metodologías activas basadas en proyectos para la resolución de problemas, así los espacios naturales donde se desenvuelven los estudiantes, tienden a constituirse una aula global.
Educación por competencias: Una posibilidad reordenadora del currículo pensada en emergencia escolar por COVID-19
Authors: García-Cedeño Gina Aracely , Vélez-Loor Maira Dolores , Franco-Zambrano Carmen Narcisa , Ormaza-Bermello Martha Inés
Published: August 2020

El artículo de reflexión tiene el propósito de presentar los resultados del análisis realizado en torno a la educación por competencias como posibilidad reordenadora del currículo en emergencia escolar por COVID-19 en el Ecuador. Se generó una revisión bibliográfica de investigaciones publicadas en revistas arbitradas con la finalidad de conocer el alcance de la educación por competencias y como esta podría contribuir en la conformación de un diseño curricular que reoriente el proceso educativo en el Ecuador. Se persigue que el estudiante se forme para aprender un aprendizaje a lo largo de su vida, de modo auto dirigido y hasta podría considerarse autodidacta, lo cual acompañado de por la investigación, permitirá generar competencias complejas para la construcción de soluciones a los múltiples problemas a los cuales se enfrenta en la cotidianidad. Percibiéndose la necesidad de transcender del modelo cognitivo al de aprendizaje activo, posibilitándose el diseño educativo en base a los pilares de la educación por competencias.
Impacto de las Normas Internacionales de Información Financiera en las Unidades Educativas Particulares
Authors: Iñiguez-López Alex Vinicio , Narváez-Zurita Cecilia Ivonne , Erazo-Álvarez Juan Carlos
Published: August 2020

La presente investigación toma como referencia la implementación de la normativa internacional en el sector educativo, con el objetivo de dimensionar los beneficios que ha tenido la Unidad Educativa Sudamericano al aplicar las Normas Internacionales de Información Financiera (NIIF) en la elaboración de sus estados financieros. El estudio tuvo un enfoque mixto, la parte cualitativa permitió identificar las características y procesos de la normativa NIIF aplicados a la unidad de análisis, mientras que la parte cuantitativa permitió analizar la información contable de los períodos 2014 - 2018 mediante herramientas financieras. Como resultado del presente análisis a nivel general se evidenció que la adopción de las NIIF trajo dificultad desde su inicio, no obstante, al realizar el análisis financiero de los rubros más importantes de los estados financieros, se logró determinar que para el año 2018 la entidad educativo presentó una imagen fiel de sus operaciones y situación financiera.
Gestión por competencias: Herramienta clave para el rendimiento laboral del talento humano del sector hospitalario
Authors: Mendieta-Ortega Mónica Priscila , Erazo-Álvarez Juan Carlos , Narváez-Zurita Cecilia Ivonne
Published: August 2020

La investigación tuvo por objetivo proponer un modelo de gestión por competencias con el propósito de tratar de solucionar el problema descrito, por cuanto este afecta el desempeño o bajo rendimiento de los funcionarios en el área administrativa por no estar alineado a su perfil. Metodológicamente fue de tipo descriptiva.  La investigación sobre un modelo de gestión de competencias, fortalece a la coordinación de Contratación al momento de seleccionar el personal idóneo para un determinado puesto de trabajo, con este modelo se pretende el reclutamiento del cliente interno de acuerdo al nivel de instrucción y la experiencia que haya generado, además sirve de guía a la coordinación de capacitación y formación para un mejor desempeño al momento de organizar un plan de entrenamiento para el personal, que vaya orientado con el puesto que cada uno ejecuta.
Estrategias de marketing viral y el posicionamiento de marca en el sector farmacéutico
Authors: Siguenza-Peñafiel Karina Monserrath , Erazo-Álvarez Juan Carlos , Narváez-Zurita Cecilia Ivonne
Published: August 2020

La marca es la percepción más favorable para incidir en el momento de la adquisición en la mente de los clientes, en donde se crea un nexo entre el consumidor y la organización. Por lo tanto, Cadena de farmacias Suiza ubicada en la provincia del Cañar, en la cuidad de Azogues-Ecuador, es una empresa dedicada a la venta de productos farmacéuticos. La presente investigación tiene como objetivo desarrollar estrategias de marketing viral y de posicionamiento de marca en el sector farmacéutico. La metodología aplicada es de tipo descriptivo, transversal con un enfoque mixto utilizando el método inductivo-deductivo. Se encontró la carecía de estrategias acorde a la nueva era tecnología en donde se tiene un consumidor digital y siempre al día en la era tecnología con una tendencia de compra cada vez más virtual. Se concluye que el aporte de las estrategias de marketing viral es fundamental para mejorar el posicionamiento.
Centro de Costeo para prestaciones de los Hospitales de la ciudad de Cuenca - Ecuador
Authors: Paltán-Angumba Andrea Liliana , Erazo-Álvarez Juan Carlos , Narváez-Zurita Cecilia Ivonne
Published: August 2020

Los servicios de salud privados de la ciudad de Cuenca, consideran imperioso a más de la aplicación de dichas herramientas, la necesidad de poder conocer la rentabilidad de las diferentes unidades de negocios o centros de costos de los diferentes bienes o servicios que ofrecen al mercado para ello el presente artículo tiene como propósito investigar la correcta estructuración, análisis e implementación de centros de costo, lo cual permitirá tener una clara visión para poder tomar las mejores decisiones financieras que garanticen la obtención de resultados exitosos, objetivo fundamental de toda organización. La investigación aplicada es de tipo no experimental pues se busca recopilar información que permita conocer la realidad sobre la aplicación de centros de costos en servicios de salud privados. Es de tipo mixta, conservando un enfoque cualitativo.
Elements to consider the video game as a support tool in the university classroom
Authors: González-Neri Aarón Iván , Pérez-Bravo Julia , Arellano-Rocha Francisco Javier , Villarreal-Alcalde Jorge Gabriel
Published: August 2020

The video game represents a great opportunity for the student community to refresh and diversify the activities and tasks inherent in teaching and learning, taking advantage of the immersive, interactive and multimedia features offered by videogames to improve the use of university students. The objective of this work is to identify and make known the characteristic elements that certain videogames must have so that they can be used in university work, since there are endless options in the market whose general purpose is to entertain, however , you can highlight certain elements within them that can support the teaching practice. The present investigation methodology is of the theoretical type with descriptive study through which it is tried to offer validity, utility and universality to the phenomenon of study. The contribution is led towards the improvement of certain university educational procedures by identifying certain distinguishing parameters in video games that provide certainty that they could be used as support to improve the university teaching practice.
Análisis de parámetros del cultivo y procesos de la transformación del café
Authors: Lagunes-Paredes Yolanda , Ramirez-Roman Adolfo , Suarez-Alvarez Angel , Olivares-Silva Teresita de Jesús
Published: August 2020

There are environmental factors that influence the "quality" of coffee: soil, altitude, water, shading, temperature, winds, precipitation. This research paper analyzed physical and chemical factors: altitude, humidity of the environment and soil, and soil pH, in three different regions such as Córdoba, Coatepec and Xico. These temperatures and humidity varied, the pH of the soil was more acidic in high and humid regions and they were also variable in the different samples, due to temperature changes. The percentage of coffee bean moisture was analyzed, as it is an important condition to consider coffee suitable for the next roasting process. Finally, the coffee roasting process of each region was carried out; using a light, medium and dark term. Subsequently, the pH of each sample of coffee ground in hot water is analyzed, however, the acidity does not refer to the level of acidity of the coffee, it should not be confused with the character of acidity. Purely chemical process, A high acidity is described as bright, while a coffee with low acidity can be described as mild, and the low, considered uninteresting. A total lack of acidity can also result in a flat coffee.
Diseño de un sistema perfilador de bajo costo y efectivo para la determinación de rugosidad en vías terrestres asfaltadas
Authors: Gutiérrez-Villalobos José Marcelino , Moreno-Martínez Jatziri Yunuén , Chávez-Cárdenas Xavier , Arroyo-Chávez Hiram
Published: August 2020

The constant transit of trucks with large loads or too heavy vehicles circulating on the roadways of the national territory, causes premature deterioration of the asphalted freeways and roads, which keep country connected. All of this, in addition to the damage caused by the climatic conditions of the area or region where such communication roads are built. This work is focused on the design and construction a system capable of calculating and estimating the deterioration suffered on a road, avenue, street or road that are built with asphalted surfaces, which require periodic maintenance and occasionally their physical condition needs to be known in a quantitative manner. This equipment makes the measurements by means of a sensor that measures the flight time of the light (laser), as a mobile moves at constant speed on the study surface, opposite to the estimation with commercial equipments that require a mechanical or physical measurement by using the technique of half-car attached to a vehicle or the expensive optics profilers. The contribution of this project consists in the design of the electronic stage for data acquisition and the use of an economical but effective optical sensor, which is employed to calculate the roughness index with great precision, without the need for a mechanical device that has physical contact on the surface. With the methodology involving the equations of design, form of operation and validation.
Elaboración de bloques de construcción a partir de residuos de arena sílica proveniente del proceso de fundición aluminio en una empresa automotriz
Authors: Gómez-Beltrán Guillermina , Sierra-Salgado Diana Vanessa
Published: August 2020

The objective of the project was to develop a procedure for the construction of building blocks with silica sand residues, from an aluminum smelting process of an automotive spinning company. The blocks obtained were evaluated in accordance with NMX-C-404-1997-ONNCCE standards for the design and formulations of the block, and NMX-C-036-ONNCCE for tests and compression calculations. Initially these arenas are used for the elaboration of the molds of the mechanical parts that are manufactured in the company, however, once the utility of these arenas for molding is fulfilled, they are sent to final disposal sites. For the elaboration of the blocks, the physical characteristics and chemical properties of the silica sand were initially determined (grain size, pH, structure, grain shape, humidity, specific gravity, bulk and bulk density). The mold was then designed and two formulations based on the residues of silica sand, cement, water and lime were tested. The product quality assessment included tests for drying, moisture absorption, design resistance to compression. Finally, the manufacturing costs were compared with the costs of existing commercial blocks in the market.
Análisis de la dinámica de los indicadores de la economía del conocimiento desde la perspectiva empresarial en el corredor industrial Silao, León, San Francisco del Rincón en Guanajuato, México
Authors: Díaz-González Claudia Leticia , Ordaz-Picón Carla Patricia , Gutiérrez-Hernández David , Sánchez-Martínez Ariane
Published: August 2020

The concept of knowledge economy proposed by international organizations has led to transformation in the analysis of classical economics in order to explain the dynamics of development at local and regional levels under the concept of intangible assets (knowledge). The focus of this article is to analyze the behavior of some indicators of the level of the development of knowledge economy in a sample of companies in the Silao-Leon-San Francisco del Rincón corridor located in the state of Guanajuato, Mexico. To that end, the research team design a survey based on Methodology of Knowledge Economy (MEC) which combines some dimensions of the Research and Technological development survey (INEGI-CONACY, 2014). The results obtained from a total of 67 companies show that there is a low participation in the indicators of the knowledge economy despite the presence of important industrial clusters. It is possible to predict that situation will change in time considering that the drag dynamics, triggered by the supply chain will have an effect on the local economy in the search for the strengthening of the human capital, the investment in informational techniques, the certification of processes which are already seen as part of the competitive advantages of the region and which generates bonding and innovation opportunities among regional development agents.
Approaching a pedagogical model of prison education
Authors: Ortega-Sanchez Edgar Ricardo
Published: August 2020

The Colegio de Estudios Científicos y Tecnológicos del Estado de Durango (CECyTED), offers high school studies based on two pedagogic schemes, the first one is a technique formation, by different schools CECyTED; the second one, a Median High Education of Distance, denominated Educacion Media Superior a Distancia (EMSaD) a general high school that capacitates as Educational workers. They oppress in 71 schools that covers the majority part the state of Durango. Since 1996, attends students of prison centers, based on the schemes EMSaD with a schoolar modality, has at this day near of 700 students in the data base, and hundreds of students graduated in all the prison centers in the State of Durango. In a national level, this is the unique subsystem that provides this service and modality in the prison centers in an international level in Latin America, is the unique model with regular courses in the prison centers. By the way, the pedagogical model is not designed for this context, but it works with a model of students of common scholar context, it says outside of the prison. This project is a part of a series of different works and successful experiences shared for some years in different Prison Centers in the State of Durango. This emphasizes in the creation of a Dirección de Educación Carcelaria, this constituted a line that make the opportunity to recognize the pedagogical precepts, administrative and infrastructure needs of the prison. The objetive is to show a padagogic model to educate in confinement contexts. The method used in this work is action-research, and the contribution is the potentiation and the aplication of the model in México´s jails and other countries.
Inventory of tourism resources: a strategy for the development of sustainable tourism in the communities of the southern and northern zone of the Municipality of Compostela, Nayarit
Authors: Rodríguez-Hernández Eusebio
Published: August 2020

The present study was carried out in the municipality of Compostela, Nayarit; in collaboration with the XL City Council of this city and the Academic Unit of Tourism of the Autonomous University of Nayarit. The purpose was to develop an inventory of tourism resources as a strategy for the development of sustainable tourism in nine communities in the south and north of this municipality. For this, the methodology shown in the manual for the formulation of the inventory of tourism resources at the national level edited by the Ministry of Foreign Trade and Tourism MINCETUR 2008 in Lima, Peru was used. The instruments that were applied to the nine key informants of the communities for the collection of the data were the technical sheet on the facilitating resources and providers of tourist services and the semi-structured interview for the classification of the natural tourist resources of the categories specified in the manual. The type of research was descriptive and exploratory with a qualitative approach. The subjects who participated in this study were nine community links which represented the intentional sample. In the results obtained, it was recorded that in the nine rural communities there are viable natural and cultural resources for the practice of alternative tourism such as ecotourism, rural tourism, mining, gastronomy, ethnotourism, adventure tourism and sports among others; Likewise, productive projects were detected that can contribute to the development in each community according to the inventory that reactivates the economic situation and improves the standard of living and well-being of the inhabitants.
Market diagnosis to learn about the commercial snack scene for pets
Authors: González-Vázquez Isidro , Ángel-García Martha Patricia , Arteaga-Iturrarán Raul
Published: August 2020

Dog snacks consist of their flour-based production, which is extracted from crickets, these snacks contain the same protein as producing a pound of beef which consumes two thousand times more water than producing a pound of crickets , plus more land and energy, and emits 100 times more greenhouse gases. On the other hand, insects have as much protein as beef or chicken, and even have more vitamins. PRODUCT Dog biscuits based on cricket flour. PRICE The price to the public is $100 MXN. 450 Gr. (12 pcs). PLAZA Supermarket, Convenience Stores, Pet Stores, Veterinary, Pet Accessories Stores and Website. Promotion
- Online Coupons
- Discounts on special dates
- Quantity discounts
- Free shipping from a certain amount of purchase on the website
- Giveaways by Social Media
General Objective. Get information to see the commercial viability of selling snacks for canines on the ZMG. Methodology. A quantitative study was conducted on pet owners, specifically dogs; having as an instrument of data collection a survey applied in the Metropolitan Zone of Guadalajara to a representative sample of 380 surveys of men and women over the age of 18 with previous filter question with a confidence level of 95% and a margin of 5% error. The survey was conducted by simple random subsampling by clusters and random home routes. Contribution. This study has three important purposes:
1. Incorporation and participation of students from the career of Engineering in Development and Business Innovation in project initiated pro students of TSU Environmental Technology to identify areas of commercial opportunity of the product.
2. Awareness and active participation of the university community, consumers and the general public in relation to the sustainability and care of the environment.
3. The results of the study will serve as the basis for the design and realization of a business plan
The tourist capacity in the performance of a destination
Authors: Hernández-Ponce Oscar Ernesto , Saucedo-Monarque Javier , Valdez-Juárez Luis Enrique
Published: August 2020

The purpose of the research was to analyze the dimensions of Tourism Capacity as an element of the Performance of the Tourist Destination through a case study in Guaymas, Sonora. The methodological process was based on the documentary review to define the indicators of tourism capacity; likewise, the probabilistic and random sample formed by the various tourism service providers in the region was determined and the Multivariate Analysis technique was used to accept the research hypothesis. It is concluded that the Tourist Capacity can be formed by: tourist attractions, accessibility to the site, a tourist influx, public safety, tourist equipment, diversity of the tourist offer, urban planning and tourism regulations to achieve the performance of the Tourist Destination.