An Empirical Study of Investment Satisfaction on Investment Sentiment Education by e-Learning in Korea
Authors:   Asia-Europe Perspective Association, Seo Young Soo 
Published: June 2018

Learning based on Internet has spread rapidly in Korea since the 2000s due to its low price and education effect that neglect time and space. In particular, e-learning is recognized as the most appropriate method of learning in the field of financial investments by two points. Investors can take course repeatedly extracting only the techniques and cases necessary to him. More than anything they can monitor their investment pattern in real-time and apply it to every investment moment. Especially, investment sentiment e-learning contents with focus on a variety of investment sentiment theory and cases based on behavioral finance studies are sure to be very useful for online investors. Going forward, investment theory and working-level learning via the e-learning are constantly spreading to become a creative learning media commonly used for anyone. This study analyzes what factors in investor sentiment education through e-learning affect the investment satisfaction. By conducting a survey of students who take the course ‘Meet the Investment Sentiment’ in S cyber university and sequentially applying factorial analysis, reliability analysis, analysis of variance and regression analysis to the research, it can be derived that factors influencing the investment satisfaction are learning motivation, course of instructor and learning contents.
The empirical results derived following implications. First, the importance of motivation has had a significant impact investment satisfaction. In general e-learning, in case of having clear learning objectives and motives such as degree, working-level knowledge and getting qualifications shows more learning effect than those who not have objectives. In the same manner, online investors who have clear investment objectives show high learning motivation. Learning motivation can influence learning satisfaction and ultimately exert positive effect on one’s investment behavior. Second, instructor has to attract the learner’s attention constantly by present more pragmatic investment sentiment examples with active explanation. In particular, they have to expand blended teaching which is useful to improve learning result and lead learner to experience voluntarily their learning ability in the process of solving the problem by oneself. Furthermore, instructor has to actively lead interaction between learners to feel a variety of cases like their situations. Third point is diversity and timeliness of learning contents. Learning contents in online class should be done course evaluation and monitoring periodically to meet needs of diverse student and be fulfilled with contents implementation system to meet the demands of the times. This learning contents can be utilized as a formal online learning model by elicit factors in detail that significantly affect the investment satisfaction and examine the relationship between factors. Especially, at this time of recent surge in online investment and a variety of learning media which utilized online investment spread to general public, utilizing learning contents is considered to contribute to overall spread of whole education.
Ultimately, online learners are able to acquire wisdom to minimize error in investment decision making process by understanding initiatively investment decision base on mentality and this is expected to improve overall society’s utility. In the future, the development of a flexible contents reflected real-time learning system between instructor and learner can be expected to be used as the best learning tool for investment sentiment in the future. Through this it can be expected that investment behavior in Korea has superiority over global investment race