СТРАТЕГІЇ УПРАВЛІННЯ РИЗИКАМИ ПІДПРИЄМНИЦЬКИХ СТРУКТУР
Authors:   National Aviation University, Myroshnychenko Ganna 
Published: January 2025

Goal. To identify the features of developing a strategy for risk management in entrepreneurial structures. Method. he theoretical and methodological basis of this research includes concepts and modern developments by domestic and foreign specialists in the field of risk management and strategic management. The analysis of the strategy for managing entrepreneurial risks was conducted using various scientific methods that ensure a comprehensive and systematic approach to studying this topic. Methods of analysis and synthesis were employed to summarize the theoretical aspects of risk management and identify the key elements of the enterprise strategy. The analysis of scientific sources and practical examples allowed for the identification of the main components and principles that form the basis of the risk management strategy in the context of the modern business environment. Inductive and deductive methods were used to draw general conclusions based on specific facts and data obtained during the study. The method of scientific abstraction was applied to explore ways of developing risk management strategies and to assess potential threats arising in the course of entrepreneurial activities. Comparative analysis was used to evaluate different approaches to risk management in Ukraine, facilitating the identification of best practices and recommendations for adapting international experience to Ukrainian conditions. The graphical method was employed to visualize the research results and present the interrelationships between various aspects of risk management. Results. This research has developed a comprehensive risk management strategy for entrepreneurial structures that allows adaptation to a dynamic external environment and ensures stable business development. An analysis of contemporary scientific publications indicates the necessity of integrating risk management into the overall strategy of the enterprise, which includes risk assessment, threat and opportunity identification, as well as the development of specific approaches to management. Four main types of risk management strategies were identified: conservative, maximizing, managerial, and pragmatic, each differing in attitude towards risk and methods of management. The study confirms the importance of systemicity, consistency, and flexibility in developing strategies that prepare business structures effectively for risk situations. The formation of a risk management strategy includes the use of key performance indicators (KPIs) and key risk indicators (KRIs), which provide monitoring and control of risk events, as well as assess the degree of achievement of strategic goals. This enables enterprises not only to avoid losses but also to leverage risks as opportunities for growth and enhanced competitiveness. The research emphasizes that an effective risk management strategy is critically important for the successful operation of a business in conditions of high competition and constant changes in the market environment. Scientific Novelty. The scientific novelty of this research lies in the comprehensive analysis of the processes involved in forming risk management strategies for business structures. For the first time, a systematic study of the impact of key performance indicators (KPIs) and key risk indicators (KRIs) on the formation of the overall strategy of the enterprise has been conducted, which provide monitoring and control of risk events, as well as assessing the degree of achievement of strategic goals. Practical Significance. The main recommendations for enterprises regarding the implementation of effective risk management strategies have been formulated.