HISTORICAL NARRATIVE MEDIA PRODUCTION MODEL AND DISSEMINATING ONLINE PUBLIC RELATIONS MATERIALS FOR THE ELDERLY IN KAMPHAENG PHET PROVINCE
Authors:   Associate Professor, Communication Arts Program, Faculty of Management Science, Kamphaengphet Rajabhat University, Thailand., Nanthasri Suphachokchai , Praphatsorn Phathooramphai ,   Communication Arts Program, Faculty of Management Science, Kamphaengphet Rajabhat University, Thailand., Nutchanart Wanassanan ,   Art Education Program, Faculty of Management Science, Kamphaengphet Rajabhat University, Thailand., Chairaknithipat Thanat-Thanasorn ,   Entrepreneurship, Faculty of Management Science, Kamphaengphet Rajabhat University, Thailand., Nitipaiboon Jaruwan ,   Communication and Innovation, Business Administration and Information Technology Rajamangala University of Technology Tawan-ok, Thailand.
Published: June 2023

The objectives of this research are as follows: 1) to study the historical narrative knowledge of Kamphaeng Phet Province and other provinces related to the historical narrative of Kamphaeng Phet Province 2) to study the development of the curriculum and conduct practical training on the curriculum for the elderly individuals narrating the historical narrative of Kamphaeng Phet Province and 3) to study the production format of historical narrative media and the online dissemination of public relations media by the elderly in Kamphaeng Phet Province. This research will utilize a mixed research methodology, including quantitative methods through surveys, with a total of 300 sets. This research utilized a mixed research methodology, combining quantitative research through surveys and qualitative research through primary data collection. The quantitative part involved 300 sets of questionnaires, while the qualitative part included interviews with 150 individuals and group discussions with 20 participants from two sub-districts: Nakhon Chum Sub-district and the urban area of Kamphaeng Phet Province. The research findings were found as follows: 1) regarding the historical narrative knowledge of Kamphaeng Phet Province, the study identified key historical sites such as Wat PhraBorommathat, Sala PhraIsuan, Wat Chang Rob, and Rajabhat Kamphaeng Phet University 2) concerning the curriculum development, it was found that participants in the training program should possess a basic understanding of history, be physically fit elderly individuals, and community leaders. The important learning outcomes included storytelling skills and the safe and creative production of online public relations media 3) regarding the production and dissemination of online historical narrative media, specifically four video clips, the research revealed the following stages: pre-production involved elderly individuals contributing to scriptwriting, production involved elderly narrators recounting various events, and post-production involved the participation of elderly individuals in reviewing the sequence of images and sound. Additionally, the research examined the online media consumption behavior of the elderly and found that mobile phones were the main device used, with a high average rating of 3.98. The most common time for using online media was in the morning (4:00 am to 10:00 am) with an average rating of 3.47. Websites were the most popular type of online media, with an average rating of 3.44. Regarding the dissemination of online public relations media, the overall satisfaction level among the sample group was high, with an average rating of 4.13. The content of the media received the highest average rating of 4.16, followed by video editing with an average rating of 4.09, and program hosts with an average rating of 4.07.