Heurísticas e Vieses de Decisão: Um Estudo com Participantes de uma Simulação Gerencial
Authors: Oliveira Murilo Alvarenga 
Published: October 2017

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</style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt; font-family: ";Times New Roman";,";serif";; color: windowtext; font-weight: normal;">Neste artigo pretendeu-se discutir os aspectos simplificadores da decisão, ou seja, as heurísticas que afetam a escolha dos decisores e a sua influência no desempenho das equipes num jogo de empresas. Assim, procurou-se, investigar a relação entre as características dos decisores no que se refere aos vieses de decisão e o desempenho produzido pela simulação. </span><span style="font-size: 12pt; font-family: ";Times New Roman";,";serif";; color: windowtext; font-weight: normal;">O estudo tratou-se de um experimento com 35 alunos do Curso de Administração de uma Instituição de Ensino Superior, numa disciplina de jogos de empresas onde os grupos foram analisados como num laboratório. </span><span style="font-size: 12pt; font-family: ";Times New Roman";,";serif";; color: windowtext; font-weight: normal;">As informações foram obtidas via aplicação de um teste baseado nos estudos de Bazerman (1992) aos participantes do jogo e através dos indicadores de desempenho gerados na simulação.</span><span style="font-size: 12pt; font-family: ";Times New Roman";,";serif";; color: windowtext; font-weight: normal;"> Desta forma, a</span><span style="font-size: 12pt; font-family: ";Times New Roman";,";serif";; color: windowtext; font-weight: normal;">nalisou-se a associação entre a nota do teste e o desempenho das equipes no jogo através das técnicas de análise de correlação e de variância (ANOVA). Os resultados sugerem que não há correlação significante entre racionalidade individual e desempenho coletivo na amostra estudada e revelam que decisões em grupo apresentam-se como um interessante campo para novos estudos, assim como a utilização dos jogos de empresas como ambiente de pesquisa.</span></p>