INFORMATION SUPPORT OF MANAGEMENT ACTIVITY OF FORESTRY ENTERPRISES OF UKRAINE
Authors:   Polissia National University, Ukraine, Haiduchok Tetiana , Mostepanyuk Volodymyr ,   Polissia National University, Ukraine
Published: May 2021

The importance of this research is caused by the leading trend in development and successful commercial performance of enterprises, including forestry, that is gained by introduction of information technology. In the era of the industrial revolution, the use of information technology allows businesses to change their own business model, through the use of modern digital technologies in management. In the context of digitalization of society, information itself, as a resource, has a dominant role in management processes and technologies. The issue on information support of management activities of forestry enterprises is vital for managers, as the correct solution of this problem allows to improve the processes of collecting, obtaining, using and storing the received information, which is the basis of information relations. The scientific research is based on the construction of an innovative information support system for forestry enterprises management. Search and formation of the mechanism of information resources management of the enterprises is adapted to application in modern conditions of economy digitalization and is a basis of the study. The subject of the paper is to prove the need of improving theoretical foundations of information support of management activities of forestry enterprises of Ukraine. The main purpose of the research is to clarify the essence of the concept of "information support", "information", "information economy", to determine the main principles of information resources of forest enterprises and to form a model of their management. To perform the study, authors used the following methods of cognition: the axiomatic method, comparison, observation, measurement, monitoring and formalization, defining the essence of the terms "information support" etc. The national economy development proves that the forestry complex is "an economically feasible system of enterprises whose activities are conditioned by the use of forest resources, which develop due to the achievement of competitive advantages and geographical concentration on the terms of public-private partnership." It is proved that in the management system of a forestry enterprise the effective use of information resources on the basis of modern information technologies ensures the strengthening of competitive advantages of the business entity. Until recently, management was seen as a creative, intuitive process based on the experience, trust, knowledge and other qualities of management staff, relevant managers. Under the pressure of information technology, the management principles are modified. It is becoming necessary to change the style and methods of enterprise management, review relationships and improve communication with consumers of services. The introduction of information systems in forestry is an urgent need, the solution of which will reduce the cost of production, assure the ability to control all stages of production, and in general, improve enterprise management. The authors focused on and demonstrated that information support, based on the widespread use of new information technologies, computer and communication equipment, allows to increase the efficiency of forestry enterprises, optimize the use of resources, reduce paperwork through the transition to electronic management technologies.