bluuebunny/crossref_metadata_2025 huggingface dataset:
PRIVATIZAÇÃO DA EDUCAÇÃO NO CONTEXTO DE FINANCEIRIZAÇÃO DA ECONOMIA: A INDUÇÃO DA OFERTA EDUCACIONAL PRIVADA POR FUNDOS DE INVESTIMENTOS
Authors: Adrião Theresa , Araujo Felipe
Published: March 2023

O presente texto tem como objetivo explicitar as estratégias de crescimento da oferta educacional privada no Brasil, analisar a indução dos fundos de investimentos nesta oferta e suas implicações no processo de privatização da educação básica, tendo como recorte temporal o período entre os anos de 2005 e 2020. Parte-se do pressuposto teórico que a privatização se caracteriza por meio da transferência de responsabilidades, recursos e bens da esfera pública para organizações privadas, sejam elas com ou sem a finalidade de lucro (BIELFILD e LEVIN, 2002), bem como que a privatização da educação básica materializa-se incidindo em três dimensões da política educativa: oferta, gestão e currículo (ADRIÃO, 2018; 2022). A presente pesquisa de abordagem qualitativa lançou mão da revisão bibliográfica e análise documental em fontes primárias, o que possibilitou a identificação de que o processo de financeirização da economia tem aprofundado a condição da oferta educacional privada enquanto mercadoria (haja a vista as recentes negociações entre Eleva e Cogna) em detrimento do direito humano à educação, e que o processo de privatização da educação por vezes tem sido induzido por uma “liberalização” ocasionada pela desregulamentação normativa acerca da atuação dos atores privados (LEVIN, 2001; BIELFILD e LEVIN, 2002). Assim, destaca-se que a garantia do direito humano à educação se encontra em constate ameaça, uma vez que o processo de financeirização tem se expandido para o campo educacional.
A ATUAÇÃO DO INSTITUTO NATURA NA EDUCAÇÃO BÁSICA PÚBLICA BRASILEIRA: DIMENSÕES E IMPLICAÇÕES SOBRE O DIREITO À EDUCAÇÃO
Authors: Leitão de Souza Antonio Lisboa , Silva Andréia Ferreira da
Published: March 2023

O artigo se propõe a caracterizar e analisar a atuação do Instituto Natura em diferentes redes públicas estaduais de ensino no país, destacando as principais dimensões da educação escolar sobre as quais se dá sua maior incidência; e apontar algumas implicações da presença desse ator privado na educação pública. Adotamos, por um lado, a perspectiva do direito humano à educação, conforme estabelecido nos marcos legais vigentes no país desde a redemocratização (1988); e por outro, a crítica à política crescente de privatização da educação pública brasileira, especialmente no nível básico, cujas estratégias compõem as orientações neoliberais presentes no Estado e nos governos de turno, nas diferentes esferas administrativas. Ressaltamos as contradições do movimento histórico, o comprometimento dos espaços e processos democráticos na vida institucional e social, atingindo direta e simultaneamente importantes dimensões do direito à educação. O artigo baseia-se nos dados sistematizados no âmbito da pesquisa “Análise do mapeamento das estratégias de privatização da educação básica no Brasil: atores, programas e consequências para a educação pública (2005-2018)”, realizada pelo GREPPE/Unicamp. Fundado em 2010, o referido Instituto figura entre os atores privados de maior influência nas políticas públicas educacionais do país, contribuindo fortemente na construção hegemônica da perspectiva privatizante, típica do neoliberalismo. O artigo conclui que essas práticas privatizantes têm comprometido a gestão democrática escolar, os processos participativos, levando, consequentemente, ao esvaziamento das instâncias deliberativas colegiadas, o que é pressuposto tanto na definição social do que se entende por qualidade na educação quanto na efetivação de uma pedagogia escolar que busque uma formação dialógica e emancipatória dos sujeitos.
Développement professionnel pour l’enseignement direct et explicite du vocabulaire scolaire et polyvalent dans les écoles de langue française en contexte minoritaire
Authors: Mayer-Crittenden Chantal
Published: March 2023

Apprendre une langue dans une communauté linguistique minoritaire peut mener à des difficultés sur le plan de l’acquisition et du maintien de cette langue. Cette recherche-action avait comme buts l’amélioration des pratiques pédagogiques utilisées pour l’enseignement du « vocabulaire scolaire » et polyvalent des élèves en contexte minoritaire, et la sensibilisation des équipes-écoles aux enjeux liés à l’enseignement d’une langue minoritaire par le biais d’une formation de développement professionnel (DP) destinée aux conseillers pédagogiques sur une période de six mois, selon une stratégie fondée sur le principe de la formation du formateur. Sept conseillers pédagogiques et quatorze membres du personnel enseignant ont participé. Les participants ont répondu à un questionnaire au début et à la fin de l’étude. Malgré certains défis, la plupart des participants ont déclaré avoir changé leurs pratiques pédagogiques en lien avec l’enseignement direct et explicite du vocabulaire. De plus, ils ont pris part à un processus de prise de conscience envers les enjeux liés à l’enseignement d’une langue minoritaire.
Instability and dynamic behavior of arc attachments on electrodes and the effect on electrode erosion
Authors: Li Zhijie , Liang Fangwei , Zhang Peiyu , Zhou Xinmiao
Published: March 2023

Plasma interacting with electrodes is one of the most challenging issues in many industrial applications, such as power-interruption and plasma-metal erosion. Because of the concentration of arc attachments (root) and the voltage drop across the plasma sheath layer, the arc roots consume great amount of energy, which subsequently will increase the local temperature and erode the electrodes. Due to the nonequilibrium condition at plasma sheath, it is very difficult to quantitatively estimate the arc root temperature profile. The recognition of arc roots behavior, like instability and pattern formation, is important to estimate the electrode erosion. The potential drop arising through the sheath (double layer) is nonuniform. Due to thermionic field emission, the strong flux of charge carriers through the sheath will cause instability of the double layer, which weakens the inner potential gradient. As a result, the strong current dependent potential drop features a negative resistance. The existence of negative resistance causes the instability of arc attachments in the forms of immobility and constriction. Their interdependence between local current density and potential drop gives rise to the arc root formation that concentrates the energy into a small spot. Owing to the negative resistance, any perturbation will cause the current density in the sheath to grow to approximately infinity or decay to vanish, namely arc root formation or extinction. Thereby, the arc root instability provides the basis for the dynamic behavior of arc attachments and detachments on the electrodes, which will help to understand electrode erosion and avoid the damage from the arc plasma in engineering applications.
Study on combustion properties of magnesium-rich propellant based on analysis of kneading mixture
Authors: Yang Guang , Xie Xinghua , Xie Qiang , Wang Xuerui
Published: March 2023

In order to improve the combustion performance of the magnesium fuel, the heat value and combustion temperature of the mixture and the propellant were analyzed. The results show that: At the kneading machine speed of 1600 r/min, the magnesium and aluminum-rich fuel was prepared by adding propellant, with a calorific value of 2420 kg / t. The propellant has high calorific value, low combustion temperature, low non-combustible content, no by-products of combustion products, and low environmental pollution. Rich fuel shall meet the following requirements in use: First of all, the rich fuel should be added to the rich fuel to meet the combustion performance requirements; Secondly, to ensure that the mixing effect of rich fuel and mixture is consistent; Again, to ensure that the rich fuel does not produce harmful gases at higher temperatures. Rich fuels contain a variety of metal elements and trace elements (P / K), and their chemical composition is also different from traditional fuels such as coal and oil. According to the working principle and characteristics of the kneading machine, the type and added amount of rich fuel can be reasonably selected; At the same time, it can also consider the use of different metal elements and trace elements with different mixing amounts and different fuel composition, and reasonably choose the type and added amount of rich fuel.
Opportunities for China's new energy industry in the post-pandemic era
Authors: Sun Yaqi
Published: March 2023

This article takes China's new energy industry as the research object and analyzes the development overview of China's new energy industry as well as the opportunities and problems faced by the development of the new energy industry based on the representative research views at home and abroad; and provides solutions and suggestions through a series of problems in the development of the new energy industry.
Modern slavery disclosures in mining: a comparison of large UK and Australian companies
Authors: Christ Katherine L. , Burritt Roger , Prider Heather
Published: March 2023

With growing interest in eradication of modern slavery in operations and supply chains the purpose of the paper is to explore disclosures of the top ten listed mining companies in the UK and Australia. Institutional theory provides the foundation for a first examination of comparative modern slavery disclosures in these two countries, at the time one with and one without disclosure legislation. Based on qualitative thematic analysis, major results indicate the UK Modern Slavery Act 2015 to be a catalyst for disclosures made by the sample of UK mining companies, whereas in Australia where no modern slavery legislation was in place, normative and mimetic institutional pressure is not viewed as important and the companies seemed underprepared for impending legislative changes. The paper concludes that transparency based legislation on modern slavery can provide a powerful coercive influence for change, strengthening other forms of normative and mimetic pressure.
Hydrodynamic Techniques in Well Control: In Professional Point of View
Authors: Lamoj Mohamed
Published: March 2023

The purpose of hydrodynamic methods is to understand the motion of fluids. The field of hydrodynamics has expanded widely in the petroleum industries and takes into account the energy of a fluid - the effect of pressures - the continuous matter, in short. Hydrodynamic theory deals with solving problems in oil and gas fields. Well control techniques focus on not losing control of the well in the first place. Because it is one of the most important aspects of drilling operations. Kicks can lead to explosions with potential loss of life and equipment. Choosing the right way to kill the well is very important and protects against human and equipment losses. Therefore, this study will choose the appropriate method for killing the well based on which conditions and characteristics of the well from a professional and safe point of view. In this study I used Kill sheet Excel model to compare the killing methods in terms of speed, efficiency, ambient environment, and well characteristics. Findings showed that the concurrent method is the best way to kill thr well if all resources and equipment are available at the drilling site, After that comes the engineer’s method if the calculations were done correctly. Because it saves time with only one cycle and reduces casing pressure. Finally, the Driller method because it consumes more time and more circulation which leads to an increase in casing pressure. Thus, it can be said that this study enables us to choose the appropriate method for killing the well from a heuristic point of view.
The Pragmatic Effects of the Second Language on Native Language’s Acquisition and Application in Conversational Context
Authors: Zhang Ying
Published: March 2023

With the development of frequent communication between countries, the present paper aims to explore the pragmatic effects of the second language on native language’s acquisition and application, especially in the conversational context. During the application of a foreign language, the Second Language (L2) is also exerting a latent influence on the use of the First Language (L1), which is named as "reverse transfer." The data is collected from a questionnaires and transcripts of recorded audios. There are 100 participants involved, who were seperated into three groups. After the comparison between groups, this research conducted a quantitative analysis of the data. Main findings were: 1) The influence of the L2 on the L1 can be understood as the application of the native language is influenced by the foreign language in the process of SLA. 2) The reverse transfer is not outstanding at the early stage of the beginning of language study. However, there will be more impact of L2 on L1 when the learner achieves proficiency at some level of their L2. 3) At present, the study of the backward effects of a second language on a native language has attracted extensive attention to language acquisition and application in the pragmatics field. However, scholars have held disparate views on the extent to which the second language affects the first language. Therefore, the study of the reverse effect of the second language on the native language can help bilingual learners better acquire and improve their bilingual ability. Future researchers are likely to be inspired to work on the application of the second language in manifold categories of pragmatics, which can have further preventive measures in infection control of bilingual speech-language pathologies, such as communication disorders and cognitive-communication disorders. Furthermore, it can better avoid communicative lingerings, cross-language intrusion, and first language attrition.
Factors that Influencing Chinese Female’s Marriage Intention
Authors: Qing Zhining
Published: March 2023

This article aims to study the factors influencing Chinese women's marriage intention, so as to put forward corresponding policy suggestions and promote the solution of marriage-related social problems. This paper applys several statistical methods to, deal with such problem. After conducting correlation analysis, unit root test and cointegration test on the data, this paper made LM test, F test and Horsman test, and determined to adopt the fixed effect model for research. This paper uses fixed effect model to study the influence of women's education level, women's wage level and GDP on Chinese women's marriage and divorce intention. The data in this paper come from China Statistical Yearbook, collecting data from 1999 to 2020 in China's provinces for research. According to the model results, this paper has two main conclusions. First, the wage level is inversely related to women's willingness to divorce. Second, the women's education level is inversely related to women's willingness to marry. The higher education level women have, the lower willingness to marry they have.
Problems and Suggestions on the Curriculum of Integration between Vocational and General Education under the Background of "Double Reduction"
Authors: Zhou Haocheng
Published: March 2023

Taking the curriculum of integration between vocational and general education as the key point to explore the development of education under the background of "Double Reduction" and analyzes the historical process of its difficult start, exploration and development, deepening of reform, and moving towards the period of strategic opportunity under the background of "Double Reduction". Preliminary proven the curriculum of integration between vocational and general education under the background of "Double reduction" there is a social coordination imbalance and the contradiction between education demand, curriculum as pilot reform of the utilitarian intentions obvious at the grassroots level and the deepening of the contradictions of the curriculum of integration between vocational and general education. From the perspective of the core of this phenomenon, combined with the theory and reality based on practice, using the case analysis and comparative analysis to explore the positive development path of the curriculum of integration between vocational and general education. First, to achieve a benign balance of the ideological cognition of general education and vocational education with family, school, and social comprehensive practice education. Second, to establish a diversified education evaluation mechanism. Third, to return to school education with the construction of various forms of cooperative fusion mechanisms in order to improve the quality of the curriculum of integration between vocational and general education.
Exploring Chinese “Double Reduction” Policy Based on Chrono-Political Comparative View: Comparing with South Korean 7.30 Educational Reform Measure
Authors: Yu Qianyu
Published: March 2023

Chinese “double reduction” policy has been implemented. Viewing burden-reducing as an international issue today, this paper mainly aims at summarizing references and lessons from other relevant policies in other countries. As a neighbor in East Asia with a similar educational tradition and an analogous system, South Korea has the highest comparability with China. An analysis will be made by comparing the Chinese “double reduction” policy with South Korea's 7.30 Educational Reform Measure. The comparison is to be drawn from perspectives of historical backgrounds, specific measures, and implementation, along with current effects and existing problems. The experience in South Korea suggests that China needs to constantly improve the quality of public education, maintain the public-service nature of public education, and build up a supervision system while proposing more supporting measures. Therefore, this paper provides a reference for future policymakers and researchers to pay attention to how to use educational policy effectively to release students’ burdens.
A Comparative Research Based on the Enrollment Policies of High-Level Athletes in Chinese and American Universities
Authors: Meng Lipei
Published: March 2023

The United States, one of the world's most prosperous countries in the development of college sports, has a relatively complete admissions policy. In order to ensure the overall quality of high-level athletes, it is essential to guarantee good enrollment. By comparing the enrollment policies of high-level athletes between Chinese and American universities, this paper examines the problems existing in the enrollment of high-level athletes in Chinese universities. It is found that in China, the first problem is the semi-transparency of the individualized admissions process of colleges and universities leads to unequal admissions; next, the schools give athletes candidates fewer majors to choose from; then, the unified national admissions will reduce the opportunities of candidates; finally, there is an information communication barrier between universities and candidates. Based on the above problems, this article, by referring to the admissions policy adopted by the United States, suggests collages in China objectively judge the situation of candidates and formulate a reasonable enrollment plan. First, establishing a third-party organization and improving the supervision system; next, giving candidates more opportunities to choose majors; then, establish a communication platform between colleges and candidates, so as to promote the continuous positive development of high-level athlete enrollment in Chinese colleges and universities.
A Comparative Analysis of Educational Policies for Disabled People in China and Britain
Authors: Li Yu , Yang Yafei
Published: March 2023

In many nations, education for the disabled members of their communities has proven to be a challenge. The level of education of the disabled reflects the level of education, welfare level and civilization of the country. Due to the differences in economic, political, cultural and social, and objective geographical location, historical background and other factors in the world, the development of education for the disabled in different countries has its characteristics. Therefore, this study selects two countries, China and the United Kingdom, for comparative analysis, and compares the differences between the two countries in terms of education for people with disabilities by integrating and analyzing relevant literature and comparing the laws and regulations on the protection of the right to education of people with disabilities in both countries. This study is significant as it enables researchers to understand where Chinese education for the disabled falls short compared to that of the UK, thus, making critical recommendations for policy change to favor the education of the disabled in China. The results of the study indicate that while Britain practices inclusive education for people with disabilities, China has adopted the Integrated Education development model as the main line of development and reform. Whichever mode of inclusion a country takes up, it is important to ensure fair and just treatment of people with disability. The document concludes by stating that China's future potential can enhance the policy of education for the disabled and can focus on future research direction.
The Impact and Future of the Implementation of ‘Double Reduction’ policy
Authors: Zhou Kexin
Published: March 2023

In July 2021, China introduced the ‘double reduction’ program, which aims to reduce the academic load for K-12 level (primary and secondary) students while also standardizing off-campus schools. Numerous investigations and research were carried out in China following the establishment of the ‘double reduction’ policy. These studies mainly focus on the people’s concerns and the impact of the policy. In this paper, four impacts were discussed including: 1) School education becomes the main part of Chinese education. 2) Parents’ anxieties are increased. 3) Educational training institutions are confronted with decruitment and transformation. 4) Private tutoring exacerbates educational imbalances. Then suggestions such as allocating educational resources equally for the government, setting rational expectations to their children for parents and focusing on the comprehensive development of students for schools are indicated in the end.
Parental migration education-The impact of parental migration education on the mental health of Chinese rural students
Authors: Chao Yang
Published: March 2023

With the rapid development of China, rural areas have made huge contributions to the resources for industrial development in urban areas. This in turn has resulted in students and parents that having to leave their hometowns. A large number of students have become left-behind children. This paper will analyze the causes of the psychological problems of left-behind children and propose solutions from three aspects: child psychology, grassroots policy and implementation, and macro education policy. Therefore, this paper contributes to providing a future reference for people to know more about left-behind children in China.
Exploring Left Behind Children in China
Authors: Wang Yifei
Published: March 2023

With the rapid development of urbanization, more and more rural labourers decide to move out to the cities. But a large number of families of these out-migrating labourers are still in rural areas, so that their children are growing up with a serious lack of parental supervision and companionship. The education and psychological aspects of left-behind children have also become a major problem that needs to be taken seriously by society. This article reviews the previous studies of left-behind children in China, which aims to analyze the impact of Chinese children whose parents are working outside the home to urban cities in Rural communities and provides corresponding solutions. This article also explores how the restriction of resource distribution to migrant workers influences their children’s education status. This article’s major focus is also the claim that children’s educational development is negatively impacted by a lack of parental connection and monitoring.
Status Quo of Development of Vocational Education in China and Comparisons with America and Japan
Authors: Lin Yiming , Wang Shijie
Published: March 2023

The 20th National Congress of the Communist Party of China (CPC) in 2022 proposed to develop higher vocational education in China rapidly. Based on this proposition, this paper firstly researches the status quo of the development of higher vocational education in China and then makes comparisons with Japan and America where higher vocational education is booming, to explore problems in the development of higher vocational education in China at the present stage. Then it analyzes the key to settle these problems, and provide relevant solutions. In the end, this paper finds the unduly close correlation between China’s higher vocational education and traditional education system, the bias related to higher vocational education of students and parents in China and other problems. Furthermore, it provides suggestions including the establishment of a unique higher vocational education enrollment system, improvement of legislation and display of achievement made in higher vocational education to the society.
Study on the Influence of Online Primary and Secondary School Education in Different Regions of China on the Inter-regional Education Gap under the COVID-19 Epidemic
Authors: Duan Wenyu
Published: March 2023

The sudden outbreak of COVID-19 has brought a disaster to people around the world, disrupting the pace of people's life, work and study. China's education policy in the face of the epidemic emphasizes that preventing the spread of the epidemic to schools, safeguarding the well-being of teachers and students, and maintaining the stability of schools is a major political task for the education system and the most important task at present. The health of teachers and students as fundamental, but not at the expense of students' studies. Chinese students had to return home from school to prevent the spread of the virus. In order to deal with the epidemic, all provinces and regions across China launched a live action of “no suspension of classes”. Students have begun to take online classes at home. Compared with the past, the public resources provided by online courses can make it easier for children in backward areas to get quality education. Classes from many famous teachers allow children to broaden their horizons at home. Convenient Internet technology allows children to access knowledge anytime and anywhere. However, the poor Internet facilities do cause difficulties for some students. They don't have a good learning environment and a good Internet connection. Most of these students also come from backward areas. Therefore, whether online courses can alleviate regional educational inequality in primary and secondary schools in China has become a valuable topic.
2008 Financial Crisis: Causes and Costs
Authors: Cui Jiaming
Published: March 2023

In 2008, the US financial crisis caused severe shocks to the global economy. In the escalating process of the crisis, the US government launched a series of rescue policies, which not only stabilized the domestic market, but also contributed to the global economic recovery. In recent years, the economic situation is not very optimistic, accompanied by systemic financial risks, reviewing the US financial crisis rescue policy is conducive to better financial reform. This paper will start from the causes of the United States financial crisis to solve the consequences, through the analysis of policy advantages and disadvantages to get the financial risk prevention and management suggestions. Research shows that the quantitative easing monetary policy and low interest rate environment in the United States caused the instability of the real estate market, which increased the generation of subprime loans. In time, the American government's no-kill policy prompted the International Committee of Banking Supervisors to release the third Basel Accord, aimed at stabilizing the financial situation in 2008. Based on this, the article summarizes the following policy enlightenments for our country's financial risk management: strengthen the coordination of monetary policy and fiscal policy; Strengthen international coordination.
Empirical Research on Momentum and Reversal Effects in Software Industry
Authors: Wu Xiaoling
Published: March 2023

This paper uses monthly data from Jan 2002 to Sep 2022 from fifty top Software companies of 2022 rated by the Software Report to examine the existence of momentum and reversal effects both in short term and long term in Software industry. The relationship between investment sentiment and anomalies is further explained and the robustness of FF-3F Model is tested. Based on two ways of forming portfolios, equal-weighted portfolio and value-weighted portfolio, the result shows that the software industry has stronger momentum and reversal effects in the medium term and short term. The Mkt-RF factor in CAPM and FF-3F model explain the momentum and reversal effects better for software industry in the short run, and HML factor explains better in the long term. Value weighted portfolio is better on explaining these effects. It is better not to utilize long term investment strategy and investors are preferring value stocks in Software industry.
Preface: 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)
Authors: Morrison Godfery , Yin Haoyang
Published: March 2023

The 2023 International Conference Advances in Internet Marketing and Business Management (ICAMM 2023) was held online in Xi'an, China on January 14-15, 2023 due to COVID-19. This conference is for researchers and industry practitioners to share their new ideas, original research results and practical development experiences from all internet marketing, economic systems, business management, finance and investment, globalization and free trade.

ICAMM 2023 received 12 abstracts and 55 papers submitted for presentation and was attended by 69 delegates from around the world. All submissions were peer reviewed by the international program committee on the basis of full manuscripts. Acceptance will be based on quality, originality and relevance.

The conference programme covered the latest research and developments in related fields. ICAMM 2023 will provide opportunities for the delegates to exchange new ideas and application experiences, establish business or research relations and to find global partners for future collaboration.

Organizing Committees of ICAMM 2023

Xi'an, China
Exploit momentum in Cryptocurrency Market
Authors: Zhang Qingsen
Published: March 2023

Researchers put efforts into explanations of the momentum phenomenon and improvements of the momentum strategy since the emergence of momentum in 1993. Interested in anomalies appearing as exhibited in traditional asset markets, adequate studies are launched on the nascent phenomenon emergers in the last decade, the cryptocurrency market. Recent studies have shown that there is hardly any cross-sectional momentum in the cryptocurrency market. To explore the momentum anomaly additionally in the cryptocurrency market, this paper implemented a time-series momentum on cross-sectional winners for improvement. Previous studies have introduced detecting the turning point between long-term slow time-series factor and short-term fast time-series factor contributes to predicting the trend well. Furthermore, a threshold decided by a certain machine learning model suggests better performance. In this paper. A multilayer perceptron (MLP) is utilized to learn the weights of time-series factors. The combination of cross-sectional momentum and time-series momentum shows advantages and the MLP learned weighted strategy is preferable.
The Impact of Covid-19 On the Sustainability of the Airline Industry
Authors: Zeng Xiangyun
Published: March 2023

Since the outbreak of Covid-19, the depth and persistence of the impact on the airline industry have far exceeded expectations, and the pressure on the operation of airline enterprises has continued to increase. This paper intends to understand the impact of Covid-19 on the sustainability of the aviation industry. To achieve this goal, this paper reviews the significant impact of Covid-19 on the global economic landscape and concepts related to supply chain sustainability, focusing on the negative and positive effects of the aviation industry's response to the outbreak on its sustainability. This paper observes that while some measures could locally enhance the sustainability of the airline industry at the environmental and social levels, it generally left sustainability more severely negatively impacted.
Exploring the Development Trend of Ports in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Based on the Intermodal Transport Development of Guangzhou Port
Authors: Xiong Haoran
Published: March 2023

Nowadays, multimodal transport is developing rapidly, but the individual ports in the Greater Bay Area (GBA) have been operating separately. In this paper, the development status of multimodal transport in Guangzhou port will be used as an example to discuss the development trend of GBA ports. The study found that the multimodal transport model of the Port of Guangzhou has taken shape. However, there are still many shortcomings with old facilities, difficulties in sharing data, and a lack of unified management, which are common to all ports in the GBA. This paper aims to provide ideas for the direction of port development in GBA, hoping to enhance intermodal transport to connect the ports, improve the efficiency of freight transport and promote the formation of a unified dispatch centre for GBA ports. As a result, it is hoped that the GBA Port Management Committee will be built to achieve more efficient management.
The crisis of La Chapelle’s operations - a comparative analysis with HLA
Authors: Zhang Zhuoya , Zhao Pengfei
Published: March 2023

Supply chain management(SCM) includes five major parameters, customer satisfaction, cash, cost, sustainability and asset. Customer satisfaction, cash and cost are the most significant factors in the fast-fashion industry. So, how does SCM affect fast-fashion companies to achieve great success? In this case, two representative companies (La Chapelle and HLA) are selected to be compared to present the influence of SCM. The study results reveal that the decline of products’ customer satisfaction directly leads to a dip in operating income. Too much money is wasted, increasing costs. Consequently, La Chapelle has to face the lack of cash and a large debt. Based on the discussions, some appropriate recommendations will be made to improve these problems in three aspects, which are beneficial to solve La Chapelle’s crisis and reducing the possibility of business failure.
Dilemmas Encountered by Small and Medium-sized Orthopedic Medical Device Manufacturing Companies in Healthcare Reform Based on a Supply Chain Perspective: Taking a Manufacturer in Jiangsu Province as an Example
Authors: Ye Wanting
Published: March 2023

As China’s healthcare reform progresses, the medical device industry is receiving significant attention as an essential part of the healthcare delivery system. Current research on the supply and management of medical devices in the context of healthcare reform mainly focuses on the downstream of the supply chain to innovate the management model of orthopedic consumables in hospitals and realize competent healthcare. However, only a few studies have focused on medical device manufacturers upstream of the supply chain and proposed measures to improve supply chain performance. This paper takes a medium-sized customer medical device manufacturer in China as a case study. This study analyzes the problems revealed in its supply chain operation through literature research, case study analysis, and fieldwork. It proposes countermeasures for the continuous improvement of the industry against the background of healthcare reform. The study found that small and medium-sized medical device manufacturers were not using management information systems adequately and were suffering from the impact of healthcare reform by sticking to their old distribution models. For long-term growth, these small and medium-sized medical companies should focus on research and development, cater to market needs, integrate downstream distributors, and work with hospitals to establish a more transparent and efficient healthcare supply chain.
The Influence of the Rise of Chinese Feminism on the Marketing Strategy of Beauty Products
Authors: Wang Yuang , Zeng Linghao , Zhao Tongxi
Published: March 2023

This research study is based on the realistic background of the rise of feminism in China, which noticeably influenced female consumers, specifically through the spread of the internet. Due to the high activation of the topic of feminism, this study plans to discover its influence on the beauty market in China, as female consumers occupy a relatively higher proportion in this market. This research has a deep background of the development of the Chinese beauty industry since reform and opening up in China. The marketing principles in the Chinese beauty market are then discussed and analyzed while supported by a questionnaire based on the "snowball" sampling method. It leads to Chinese consumer segmentation based on consumers' definitions of feminism. Throughout the research, consumers' willingness to see feminist elements in beauty advertisements and the variety of feminism that consumers have defined have been discovered. It hints at the future patterns of "how to market" to beauty organizations in the Chinese market. This research study can help widen the range of research in the academic marketing field and provide more ideas to academicians in future marketing coupled with a way to think from a new angle. It could also possibly help business people who work in the beauty industry in the Chinese market to have an idea of how to present consumers and potential consumers think and how to manipulate and reflect under the condition of fast development on feminism.
Path Analysis of KOL Marketing and its influence on consumers' purchase decisions: Taking the Beauty Make-Up Blogger on Tiktok as an Example
Authors: Zhang Wen
Published: March 2023

In recent years, with the rapid development of the self-media industry, social platform users have become a wide range and many users. Meanwhile, a large number of KOL emerged. The social platform has become one of the main ways of advertising communication, and brands and consumers have also favored KOL advertising marketing. Although there is yet to be a successful KOL, there may still be a need for relevant theories or clear ideas for many bloggers who are developing or aspiring to become KOL. Therefore, this study explores the impact of KOL marketing characteristics on consumer purchase decisions. From the perspective of consumers, based on the method of comparative analysis of fewer cases, this paper first makes a case study of two Tiktok makeup bloggers, then analyzes the internal mechanism of KOL marketing, and finally obtains the benign path of KOL marketing, which provide replicable reference experience for KOL  who operate their accounts or who want to be KOL.
How Advertising in Social Media Shapes Users' Consumption Behavior: The example of the RED Marketing Layout of CHI FOREST
Authors: Chen Luyi
Published: March 2023

In the information age, the rapid development of the Internet has made social media play a vital role in people's daily lives. Social media platforms have become the primary place for brands to advertise to attract users better. This paper analyzes the marketing strategy of "CHI FOREST" based on the process-tracking method in case studies, followed by two theoretical models to analyze the marketing mechanism and conclude the impact of advertising on consumer behavior in social media. This study not only gives reference value to some online brands about social media marketing through the consumers' perspective but also provides suggestions for brands to design social media advertising content marketing.
Cross-Media Narratives of City Image: The case of Chongqing, China
Authors: Chen Ruiyi
Published: March 2023

In the era of media fragmentation, a story world mode brought about by multiple media platforms is on the rise. Cross-media narratives become the core force of city competition by catering to the audience’s preferences while generating rich experiences of different media, promoting the efficient communication of city images to promote city tourism. This case study is based on the cross-media narrative theory, the general narratology theory, the interaction ritual chains theory, etc. It investigates how the contents are produced according to the characteristics of Chongqing city resources and how the image positioning matches different media to complete the common narrative process. Through reviewing previous literature and exploring some cross-media narratives of city image in Chongqing, the main findings of this paper are:1) demonstrative narratives interpret Chongqing’s image artistically and metaphorically to present the contradictions and need in the social space of Chongqing; 2) non-fictional narratives employ multiple combinations of typical city symbols in an enumerative design of narrative symbols to exhibit the superior tourism resources and displays its spirit in the construction and development of the Chonqing city; 3) participatory interactive narratives make the abstract, stereotypical city image that was reflected in traditional film pieces become more modern, urban, and fresh through interaction ritual chains. These results provide great value for the construction of the city image, which can contribute to providing future research a reference.
The Impact of Virtual Reality on the Customer Experience in the Luxury Industry
Authors: Wang Miao
Published: March 2023

Luxury companies are renowned for offering exceptional customer service while maintaining value by being competitive and innovative in terms of customer experience. The luxury industry has traditionally resisted technology because it is seen as antithetical to luxury values. However, competition and market pressures coupled with global pandemics have forced luxury retailers to adopt a variety of technologies to engage customers, prompting luxury retailers to leverage significant technological innovations to improve the customer experience. Virtual reality (VR) is an innovative channel for marketing communications that can facilitate the luxury industry. Due to less research on technological innovation in the luxury industry, this paper focuses on the impact of virtual reality on the customer experience in the luxury industry. A critical analysis of the literature concluded that virtual reality's main impacts are improved communication with consumers, created an immersive experience, and enhanced customer loyalty. The paper made three recommendations for luxury retailers to use virtual reality to enhance the customer experience, which is customer-focused, prioritizing the physical and mental well-being of consumers, managing the customer experience, and aiding with personalized engagement marketing.
A Case Study of Disney's Sustained Success
Authors: Liu Yitong
Published: March 2023

As a successful century-old enterprise, Disney has formed its unique business system after many reforms and changes in sales strategies since its establishment and has great international influence now. This article is based on the case analysis of the Walt Disney Company to study its business model and analyze the reasons for its success. Therefore, this article will collect data on how Disney reformed its business model and its benefits, by analyzing the data to study the effectiveness of Disney's business model. Studies have shown that Disney's business operations method of movie production, the management of its characters’ quality and copyright issues, offline operations such as theme parks, and the transition to streaming media are effective to help Disney stabilize its position in the world and help Disney succeed. The research found that Disney's business operation model can be partially applied to other developing enterprises and will have a promoting effect. This study is of great significance to those who want to attract more users in the media industry and emulate Disney's business model to achieve success.
Development of Social Competence through Play Activities: Lost in the Digital Age
Authors: Dasmadi  , Kaunang Mathew Alfredo Joseph , Fatmawati Endang , Irawan Sahrul Ari , Victorio Enrile
Published: March 2023

Technological developments in the digital era have generally changed children’s play activities. Even though there are many digital games nowadays, the social interactions that usually occur in traditional games are slowly disappearing. This research will then be carried out to see the development of children’s loss of social competence when playing. This research will be carried out using a qualitative approach. Through literature studies, researchers use secondary data derived from various research results and previous studies which still have relevance to the content of this research. The results of this study then found that traditional games can increase a child’s interaction to improve social competence in the child. However, the emergence of technology in the digital era is slowly eroding traditional games. The consequence is reduced social interaction that occurs in children so that later the development of their social competence also disappears in this digital era.
Assessment of the effect of low-level laser therapy (808nm) on the proliferation and migration of fibroblasts from chronic wound tissue
Authors: Nguyễn Thị Bích Phượng , Đinh Văn Hân , Nguyễn Thị Hương , Phạm Ngọc Toàn , Nguyễn Thị Thái Linh , Hồ Xuân Lệ , Nguyễn Ngọc Tuấn , Nguyễn Như Lâm
Published: March 2023

Objectives: 1/To evaluate the morphology and proliferation of cultured dermal fibroblasts derived from patients with chronic wounds. 2/Evaluating the effect of low-level laser therapy (LLLT) 808nm on the proliferation and migration of fibroblasts from chronic wound tissue. Subjects and Methods: A prospective study was conducted on 36 dermal samples from 12 patients with pressure ulcers and diabetic ulcers. Dermal samples were taken in the operating room and fibroblasts were isolated according to the procedure of Freshney RI (2003). Fibroblasts obtained in P3 generation will be cultured on 6 plates and divided into groups of laser irradiation with different energy levels and a control group (without laser). Conduct LLLT projection with energy levels of 5J; 4J; 3.5J; 3J; 2.5J and exposure times were: 60, 48, 42, 36, the 30s, respectively, for 3 consecutive days to evaluate proliferation and migration between the Laser group and the control group. Cells were counted at 24 h after the last laser exposure using the trypan blue experiment. Results: The wound base fibroblasts (position 1) proliferated slowly, showed signs of aging, did not retain their phenotype, died floating on the surface of the culture plate, and could not trypsin to the P4 generation. Fibroblasts at positions 2, and 3 (wound margins and healing skin adjacent to the wound) could be isolated to the P3, P4, and P5 generation and did not change morphology. After LLLT irradiation, the number of cells in the laser group with energy levels: 3.5J; 3J, and 2.5J increased higher than the control group; with the highest increase at the energy level of 3J. LLLT dose of 3J with a corresponding exposure time of 36s increased the migration rate of fibroblasts when compared with the control group, completely covering the culture plate on 3rd day.Conclusion: Fibroblasts derived from patients with pressure ulcers and diabetic ulcers can be isolated from the wound edge and healed skin adjacent to the wound without changing morphology when cultured. After LLLT irradiation (808 nm) on isolated fibroblasts, the effect was dose-dependent. The 3J dose did not change fibroblast morphology; or induce biostimulation, proliferation, and migration of cultured fibroblast samples derived from chronic wound patients.