bluuebunny/crossref_metadata_2025 huggingface dataset:
Reflexiones distópicas sobre identidad y control en La policía de la memoria de Yoko Ogawa y su reflejo en la literatura distópica en español
Authors: Garcés García Pilar
Published: October 2024

Introducción: La Policía de la Memoria de Yoko Ogawa es una novela distópica que explora la pérdida de memoria y la desaparición de objetos cotidianos. Publicada en Japón en 1994 y traducida al español en 2021, la obra reflexiona sobre la percepción sensorial y la existencia, vinculando la salud mental y la filosofía. Metodología: Se utilizará un enfoque cualitativo y comparativo, que incluye análisis textual y una revisión bibliográfica sobre la distopía. Se examinarán los temas, personajes y la estructura narrativa de la novela, así como una comparación temática con eventos actuales. Resultados: El análisis muestra cómo la novela utiliza elementos distópicos para comentar sobre la condición humana, la pérdida de la memoria colectiva y los peligros de un control autoritario. También refleja preocupaciones contemporáneas sobre la verdad, la memoria y la identidad. Discusión: La obra de Ogawa invita a reflexionar sobre la fragilidad de la percepción y la capacidad de la literatura para preservar la humanidad en tiempos de crisis, abordando temas como las "realidades fabricadas" y el control autoritario. Conclusiones: La novela ofrece una visión esperanzadora sobre la resistencia humana a través de la empatía y los vínculos humanos, que son esenciales para contrarrestar el olvido y la deshumanización.
Cine, una herramienta para el cambio social
Authors: Furió Alarcón Ana
Published: October 2024

Introducción: El cine ha sobrevivido a los recientes cambios en el paradigma audiovisual y continúa siendo una de las industrias culturales más importantes. Por ello se hace necesario revisar los efectos que puede generar en la sociedad para actualizar el conocimiento. Este estudio pretende una aproximación al concepto de cine como generador de cambio social. Metodología: se ha utilizado una metodología de corte cualitativo, fundamentada en el análisis del discurso, utilizando la herramienta de los grupos focales. Para otorgarle relevancia al estudio se ha realizado una cuidadosa selección de los participantes, todos ellos con extensos conocimientos en la materia y de perfiles diversos para enriquecer el discurso. Resultados: Como resultados principales de la investigación se puede concluir que el cine es capaz de generar cambios sociales, que esos empiezan en los individuos, pero que suponen el germen de futuros cambios a nivel social. Discusión: una limitación del estudio es la capacidad de reflejar las diferencias culturales de los distintos países, los resultados del estudio pueden aplicarse a un público de nivel cultural medio, y no reflejan las particularidades de otro tipo de audiencias. Conclusiones: el cine una herramienta poderosa, capaz de generar cambio social y no es un agente inocente.
Theoretical Basis for Forecasting the Expansion of the Diameter of the Leading Well in Water-Saturated Soil with a Crushed Stone Bored Pile
Authors: Ter-Martirosyan A. Z. , Anzhelo G. O. , Chan M. T.
Published: October 2024

In the process of construction and operation of buildings and structures located on weak water-saturated clay foundations, there is often a need to change their physical and mechanical properties. Currently, various methods of surface and deep compaction are used to improve the characteristics of weak soils. It is known that in the process of deep compaction, the soil is compressed under the action of radial stress on the wall of the leading well using an auger (in reverse motion), pile foundation technology, a rotor, etc. In this paper, the main attention will be paid to solving the axisymmetric problem of consolidation of a soil cylinder under the influence of radial pressure. The diameter of the well in this case increases by 2–3 times and is filled with working material – sand and gravel mixture. The purpose of this study is to carry out a theoretical analysis based on a different approach to solving the problem of the stress-strain state of weak soil during compaction of weak foundations and determining the required characteristics of the compacted composite massif transformed by a bored crushed stone pile. The results of the study convincingly prove that the technology under consideration, based on the expansion of the diameter of the leading borehole in water-saturated soil using crushed stone pile drains, is one of the most cost-effective and efficient solutions. It can compete with traditional compaction methods and the more expensive use of deep foundations.
Methodology for Obtaining the Core of the Base Model Based on the Results of Experimental Studies of the Interactions of Plates and Stamps with a Pliable Base
Authors: Shulyat’ev S. O.
Published: October 2024

Article, by way of discussion, provides a description of a technique to determine the core of foundation modelfor the subsequent generation of forces and deformations in the foundation plate on a pliable base by an analytical method. The technique described in the article can also be used to determine the contact model of the base that is closest to these soil conditions, as well as to check the soil conditions for identity from the point of view of soil models. Main goal of conducted research is to obtain relationship between displacements and contact soil stresses, which is an integral Fredholm equation of the 1st kind with the core of soil model described by B.G. Korenev.
Application of Wave Methods for Determining Comprehensive Soil Model Parameters
Authors: Sharafutdinov R. F. , Churkin A. A. , Orekhov V. V.
Published: October 2024

Comprehensive hardening soil models are widely used in geotechnical design. Some of the stiffness parameters of such models, characterizing the behavior under very small and small strains, should be determined by wave (dynamic) methods. These techniques can be implemented both in the laboratory and in the field scale. Each of the methods has its advantages and disadvantages, which directly affect the quality of the initial data obtained for calculations and the results of geotechnical forecasts and the reliability of construction facilities. The article provides an overview of wave methods applicable for stiffness parameters of complex soil models estimation. The scope of application of test methods is given depending on the geotechnical task, the defined parameters and engineering-geological conditions. The comparison of the test results by field and laboratory methods at the experimental site is given. It is shown that the results obtained by field methods require additional reference to the initial stress state in the soil mass before their application as input parameters of comprehensive soil models. Recommendations are given for correcting the initial soil shear modulus based on the integration of laboratory and field wave methods.
Prospects for the use of Foam Glass Products in the Foundation of Buildings and Structures on Long Term Frozen Soils
Authors: Ilyichev V. A. , Nikiforova N. S. , Konnov A. V.
Published: October 2024

The degradation of permafrost is the reason for the increase in deformability of the foundations of buildings and structures built on long term frozen soils. It is necessary to develop geotechnical solutions that guarantee their operational reliability in a warming climate. The introduction of foam glass for use in the cryolithozone as thermal insulation solutions making it possible to preserve the frozen state of the soils of the bases is relevant. This will make it possible to limit the use of materials with lower durability. The existing scope of application of foam glass in Russia and the prospects for the use of foam glass products in the permafrost zone are considered. The high prospects of using foam glass at the base of buildings and structures on permafrost soils are determined by its physico-mechanical and thermos-physical characteristics such as durability, low water absorption and environmental safety. These properties of foam glass make it a promising material for use in the long term frozen soils zone. The main advantages of foam glass in comparison with its analogues are also low sorption capacity and capillary absorbency, high strength, fire resistance and resistance against aggressive media. In the production of foam glass for use in the cryolithozone, it is possible to use alternative local sources of raw materials: aluminosilicate and siliceous rocks. This will reduce the cost of the material, make it more affordable and increase sales volumes.
Installation of a Pit Fence in Cramped Conditions
Authors: Sokolov N. S.
Published: October 2024

The construction of buildings and structures in cramped conditions requires a special approach from hydraulic engineers and builders, requiring the preservation of the surrounding development in a working condition. This circumstance requires a geotechnical forecast of deformations of objects falling into the zone of geotechnical influence of the construction of a building under construction at the design stage and then the organization and implementation of geotechnical monitoring of deformations as a result of construction and installation work. It should be noted that the objects of the surrounding development can be in different categories of technical condition. According this circumstance the permissible deformations may be different. In any geotechnical case, there is an urgent need to install excavation fences that perform a dual task: both ensuring the stability of the soil walls, and reducing the impact of the new construction object on existing buildings. The determination of the bearing capacity of the enclosing structures of the excavation, especially the retaining soil anchors themselves, is of great importance in modern geotechnical construction. The engineering method used in this article to determine the bearing capacity of drilling-injection anchors with sufficient accuracy for technical calculations showed the convergence of calculated and real values based on the results of static tests.
Free Vibrations of Thin-Walled Gas Pipelines Taking into Account the Influence of Longitudinal Force During Trench Laying
Authors: Sokolov V. G. , Dmitriev A. V. , Volynets S. I.
Published: October 2024

A numerical experiment was carried out to determine the frequencies of free oscillations of an inhomogeneous pipeline at various mechanical and geometric parameters.This made it possible to establish the influence of factors such as longitudinal force, thickness of the reinforced concrete shell, internal working pressure and the coefficient of the soil bed on the system’s own vibrations. For calculations, a model of an inhomogeneous cylindrical two-layer shell of finite length consisting of a steel pipe and a protective reinforced concrete layer was chosen.
On the Issue of Assigning Dynamic Characteristics of Engineering Equipment in Designing of High-Precision Production
Authors: Smirnov V. A. , Garber E. O. , Malov D. D.
Published: October 2024

This paper provides a review of the regulatory framework of the permissible value of the vibration level depending on the accuracy of the equipment, a review of the problem of the influence of vibration on the operation of high-precision equipment. Based on the results of the analysis of the identified problem, a lack of initial data from manufacturers of vibration sources in terms of vibration characteristics was identified, and a solution was proposed to obtain the necessary parameters for frequency analysis.
Taking their Word(s)
Authors: Marmié Cléo
Published: October 2024

Various adults seeking migratory testimonies actively pressure young people ‘on the move’ to Europe, categorised as ‘unaccompanied minors’ (UAMs), to ‘open up’ and share their stories. The suspicion that hangs over their minority and over the credibility of their stories can cause the adolescents to modify their biographies, to conceal, alter or invent elements. How can the researcher bond with them and produce reliable qualitative data without reproducing forms of ‘biographical violence’? Based on a multisited ethnography ‘on the move’ in Morocco, Spain and France, this article invites exploration of young people's shifting biographies throughout their journey to Europe. It supports the idea that the scientific and ethical challenges of collecting the voices of young people can also constitute levers of scientific knowledge.
Stabilizacija janjeće masti s antioksidansima i sinergistima
Authors: Moslavac Tihomir , Flanjak Ivana , Jozinović Antun , Budžaki Sandra , Ostojčić Marta
Published: October 2024

Janjeća mast tijekom proizvodnje, skladištenja i toplinske obrade podliježe oksidacijskom kvarenju zbog sastava masnih kiselina i nedostatka sastojaka s antioksidacijskim djelovanjem. U ovom radu istraživan je utjecaj dodatka antioksidanasa (prirodni i sintetski) te sinergista (ekstrakt ružmarina, ekstrakt zelenog čaja, alfa tokoferol, mješavina tokoferola, propil galat, kofeinska kiselina, ružmarinska kiselina) na oksidacijsku stabilnost janjeće masti. Oksidacijska stabilnost masti, sa i bez dodanog antioksidansa i sinergista, ispitivana je primjenom Testa održivosti na 98 °C. Rezultati testa prikazani su kao vrijednost peroksidnog broja nakon određenog vremena držanja masti pri konstantnoj temperaturi 98 °C. Rezultati istraživanja pokazuju da dodani antioksidansi i sinergisti uspješno stabiliziraju janjeću mast, osim α-tokoferola. Od prirodnih antioksidanasa najveću antioksidacijsku aktivnost u janjećoj masti ima ekstrakt zelenog čaja. Postigao je najveću efikasnost zaštite od oksidacijskog kvarenja. Ekstrakt ružmarina u kombinaciji sa sinergistom kofeinska kiselina pokazuje veću razinu zaštite masti od oksidacije u odnosu na čisti ekstrakt ružmarina. Dodatkom mješavine tokoferola postignuta je bolja stabilizacija masti u odnosu na alfa tokoferol. Sintetski antioksidans propil galat uspješno je povećao stabilnost janjeće masti.
Synchronization of M-sequences based on fast Нadamard transform
Authors: Gorgadze S. F. , Vu Shi Dao , Ermakova A. V.
Published: October 2024

Options have been developed for constructing circulant matrices of any M-sequence (MS) based on automorphic multiplicative groups of the extended Galois field, constructed using an irreducible primitive polynomial, on the basis of which the original MS is formed. The result of this approach is the identification of new methods for transforming MS circulant matrices to a matrix of Walsh functions, ordered by the powers of the antiderivative element of the field. It is shown for the first time that, depending on the initial conditions of the transformation, a set of any number of any cyclic shifts of the MP, shifted relative to each other by one symbol, can be transformed to any rows of the ordered matrix of Walsh functions, following one another. This circumstance makes it possible to simplify the MS synchronization algorithm for a known range of its cyclic shifts, especially in the case of large periods of its repetition, and also to reduce the computational complexity of the processing algorithm when working in a truncated basis of Walsh–Hadamard functions.
Analysis of diode mixers using the method of node potentials in generalized matrix form in the frequency domain. Part 2. Isolation between ports, miscondition effect, noise level
Authors: Korotkov A. S. , Golovan O. A.
Published: October 2024

A method for theoretical analysis of “input-output” and “local oscillator-output” decouplings of three types of diode frequency converters is presented: balanced, double balanced, triple balanced. For two operating modes of the local oscillator – “non-intensive” and “intensive” – the dependences of the “input-output” decoupling of the balanced mixer on the load conductivity and on the amplitude of the local oscillator voltage were obtained. Theoretical analysis and modeling were carried out. It is shown that the error between the calculated results and the simulation results does not exceed 3 dB. Expressions are obtained for errors introduced by the technological spread of diode parameters, which make it possible to estimate the maximum achievable values of the mixer characteristics (transmission coefficient and port isolation). A method for analyzing the noise properties of mixers is presented, the output noise spectra are calculated for each of the circuit elements (input resistance, diodes and output resistance), and analytical expressions for noise coefficients are obtained. Theoretical noise figure estimates are confirmed by simulation results with an accuracy of 1 dB.
Phonon spectroscopy and features of low-temperature heat capacity of solid solutions of electrolytes
Authors: Salamatov E. I. , Taranov A. V. , Khazanov E. N.
Published: October 2024

The kinetic characteristics of thermal frequency phonons in the region of helium temperatures in ceramic samples of the Ce1–xGdxO2–y electrolyte solid solution have been studied. To explain the temperature dependence of the phonon mean free path, we used the previously performed calculations of the energy of vacancy formation in the anion sublattice of a solid solution of zirconium dioxide stabilized by yttrium ZrO2:Y2O3 (YSZ) with a similar crystal structure. It is shown that in the Ce1–xGdxO2–y system under study, the formation of structural defects associated with the presence of vacancies in the anion sublattice with energy Δ = 8.53 K is possible. It has been established that analysis of the temperature dependences of the YSZ heat capacity allows one to trace the degree of disorder (amorphization) of the solid solution depending on its level of stabilization.
Thermodynamic modeling of liquid binary alloys of the Al–Er system
Authors: Podkin E. S. , Gilev I. O. , Shubin A. B.
Published: October 2024

The paper presents the results of a study of the thermochemical properties of the Al–Er system. The thermodynamic characteristics were evaluated (△fH0298, S0298, (H0298−H00), Cp(T) and Cp(liq)) for the intermetallic compounds Al3Er, Al2Er, AlEr, Al2Er3, AlEr2. The values of△fH0298 calculated based on the semiempirical Miedema model adapted for the group of Al–REM alloys were taken for calculations and amounted to –47.7, –58.4, –63, –55.2, –46.8 kJ/mol∙at, respectively. The mixing characteristics of liquid alloys of this system were evaluated by Terra software package for modeling the equilibrium states of heterogeneous inorganic systems with an extensive database of properties of individual substances. The model of ideal solutions of interaction products was used as a computational model. Modeling of equilibrium composition and properties of melts was carried out in the temperature range of 1900–2100 K, in an argon atmosphere at a total pressure of 0.1 MPa in the system. Comparison of the obtained results with the simulation results in the approximation of an ideal solution, allowed us to determine the excess integral thermodynamic properties of liquid alloys (Gibbs energy, enthalpy, and entropy). It is shown that in the studied temperature range, with an increase of temperature, there is a natural, though not significant, decrease in the values of these parameters by absolute value. It is established that the formation of liquid alloys of the Al–Er system is accompanied by significant heat release: the value of the integral enthalpy of mixing at a temperature T = 2100 K is –58.9 kJ/ mol∙at. When comparing the thermochemical properties of the Al–Er system with the binary systems Al–Y and Al–Sc studied by the same methods, it is shown that all energy curves pass through the extremum at XSc,Y,Er ≈ 0.5. The strongest interaction of the components is observed in the Al–Y system, (ΔHmix = –58.9 kJ/mol∙at), which is close enough to the maximum modulo value of the enthalpy of mixing in the Al–Er system. The weakest interaction is observed in the Al–Sc system (ΔHmix = –44.8 kJ/mol·at). The results obtained in this work provide a theoretical basis for further experimental study of erbium–containing aluminum alloys.
Electrochemical production of zirconium silicides from KCl–K2SiF6–ZrO2 melt
Authors: Gevel T. A. , Gorshkov L. V. , Suzdaltsev A. V. , Zaikov Yu. P.
Published: October 2024

The unique properties of zirconium silicides attract the attention of a large number of authors from various scientific fields. Expansion of application methods also poses the challenge of developing new, more environmentally friendly and affordable methods of production. The most environmentally friendly method without equipment requirements is the electrolysis of the molten salt. The work proposes a method for producing zirconium silicides by electrolysis of the KCl–K2SiF6–ZrO2 melt. In order to substantiate the electrolysis parameters, the kinetics of cathodic reduction was studied and the limiting stage of the process was determined. The structure and phase composition of the cathode deposit were studied using X-ray diffraction and electron scanning microscopy. In the course of the work, conclusions were drawn about the change in the content of the ZrO2 additives on the morphology of the sediment, and it was also suggested that it was possible to obtain zirconium silicides from more accessible raw materials, such as zircon.
Національний освітній глосарій: вища освіта (4-е вид., перероб. і доп.)
Authors: Бахрушин В.Є. , Винницький М.І. , Захарченко В.М. , Золотарьова І.О. , Калашнікова С.А. , Луговий В.І. , Мруга М.Р. , Рашкевич Ю.М. , Сікорська І.М. , Ставицький А.В. , Таланова Ж.В. , Шитікова С.П.
Published: October 2024

У даному довідковому виданні узагальнено поняттєво-термінологічний апарат вищої освіти, який використовується міжнародною, європейською, українською фаховою спільнотою, унормований українським законодавством і міжнародними документами регуляційнорекомендаційного характеру щодо вищої освіти, насамперед у контексті розвитку Європейського простору вищої освіти та реалізації Міжнародної стандартної класифікації освіти. Структура статей містить визначення терміну, поняття, що відображує його сутнісні характеристики, контекстуальну основу застосування. Глосарій містить 244 ключові терміни і поняття у сфері вищої освіти. Видання адресоване студентам, аспірантам, викладачам та іншим представникам вищої освіти, державної влади, бізнесу, суспільству в цілому, широкому колу осіб, зацікавлених у модернізації та європейській інтеграції національної вищої освіти, підвищенні її глобальної конкурентоспроможності.
КОНКУРЕНЦІЯ ЯК ОСНОВА РИНКОВИХ ВІДНОСИН
Authors: ГРОМОВА Ольга , АБДУЛЛАЄВА Анастасія
Published: October 2024

У статті проаналізовано категорію «конкуренція», надано класифікацію даного поняття за різними ознаками.  Зазначено основні принципи формування та механізму функціонування конкурентного потенціалу. Розглянуті  теоретичні і методичні підходи із застосуванням методів аналізу, що дозволяють забезпечити підвищення конкурентоспроможності підприємства.
Конкуренція, за загальним визнанням, є основою розвитку ринкових відносин. Конкуренція над ринком виступає у різних формах і здійснюється різними методами. У зв'язку з цим її можна систематизувати за низкою ознак.
ЕТИЧНІ ТА ЕСТЕТИЧНІ АСПЕКТИ КУЛЬТУРИ ТОРГОВЕЛЬНОГО ОБСЛУГОВУВАННЯ
Authors: ДРАЖНИЦЯ Сергій , ЮРЧАК Олександр , БОСАК Вадим
Published: October 2024

У даній статті автори узагальнюють суть та значення культури торгівлі, її функції, принципи та складові елементи, а також визначають роль етики спілкування та естетики оформлення торговельних підприємств у забезпеченні високого рівня культури торговельного обслуговування та, відповідно, високої ефективності їх діяльності. Також у статті авторами проаналізовано вплив різних складових культури торговельного обслуговування на економічну ефективність операційної діяльності роздрібних торговельних підприємств. На основі проведеного аналізу авторами визначено перспективні напрями підвищення рівня культури торговельного обслуговування, враховуючи етичні та естетичні аспекти.
ПОБУДОВА ЕФЕКТИВНОЇ СИСТЕМИ УПРАВЛІННЯ ЗМІНАМИ НА ПІДПРИЄМСТВІ ШЛЯХОМ ПІДВИЩЕННЯ ВАРТОСТІ ЛЮДСЬКОГО КАПІТАЛУ
Authors: ДЕКАЛЮК Олена , ФЕДОРИШИНА Лариса , ФЕДОРИШИН Юрій
Published: October 2024

Стаття присвячена обґрунтуванню ролі людського капіталу та необхідності інвестування в його розвиток задля побудови ефективної системи управління змінами на підприємстві з метою досягнення поставлених цілей в перманентному зовнішньому середовищі. Розкрито зміст поняття «людський капітал» на рівні окремо взятого працівника та підприємства в цілому. Визначено напрями, в яких людський капітал сприяє змінам на підприємстві, та доведено важливість інвестування у збільшення його вартості в певні періоди розвитку підприємства. Виокремлено етапи побудови ефективної системи управління змінами, яка фокусується на вартості людського капіталу. Обґрунтовано роль менеджерів змін у забезпеченні ефективної побудови системи управління змінами на підприємстві.
ФОРМУВАННЯ ПОРТФЕЛЮ ІНСТРУМЕНТІВ ЦИФРОВОГО МАРКЕТИНГУ ПІДПРИЄМСТВА В УМОВАХ ВІДНОВЛЕННЯ ЕКОНОМІКИ УКРАЇНИ
Authors: ЛАРКА Людмила
Published: October 2024

The article examines the peculiarities of the period of post-war recovery of the Ukrainian economy and their influence on the composition of the portfolio of digital marketing tools of enterprises. The purpose of the article is to develop an algorithm for forming a portfolio of digital marketing tools for an enterprise in the period of post-war recovery, to clarify the concept of a "portfolio of digital marketing tools of an enterprise." It is substantiated that in the post-war period, the provisions of the concept of anti-crisis marketing will be relevant for planning the marketing activities of enterprises. The most common digital marketing tools are identified. The definition of the term "portfolio of digital marketing tools of the enterprise" is proposed. An algorithm for forming a portfolio of enterprise digital marketing tools has been developed. It was determined that the audit of the enterprise's marketing activity is the foundation for the formation of the enterprise's portfolio of digital marketing tools. It was determined that conducting marketing research will contribute to increasing the accuracy of the planning of the enterprise's anti-crisis marketing program. It is proposed to apply decision-making criteria in conditions of uncertainty and risk when choosing optimal alternatives for achieving the company's marketing goals in the post-war period. It was determined that monitoring the level of rationality of the company's portfolio of digital marketing tools is a necessary condition for controlling the company's marketing activities. The expediency of focusing on a proactive strategy in the implementation of marketing activities has been investigated. It has been studied that in recent years the tools of digital marketing have been constantly improved and this allows it to be considered as an opportunity to spend the marketing budget of enterprises more rationally. The portfolio of digital marketing tools can include content marketing, SEO, contextual and targeted advertising, advertising in social networks, e-mail marketing, influencer marketing, lead generation, complex analytics, viral marketing.
MAIN DIRECTIONS OF BANK LOANS IN CREDIT MARKET
Authors: EYVAZLI Huseyn Mubariz
Published: October 2024

Financial analysis in credit market and commercial banks, which have been an important factor of economy and human life and activity currently, study of financial-economic results of activity of a bank, determination of main directions of development of the bank and main factors of financial business processes, determination of purpose-oriented special knowledge and growth rates, etc.
Different economic sources, internet materials have been applied as a theoretical and methodological basis. As systematization of loans in bank lending system is a theme of the research, methods such as analysis, induction and deduction have been used.
Main scientific innovation that has been put forward:
In this field, one of the most important issues is, certainly, organization of organization system of information issues, which have the most significant role in determining and implementation of successful demand and supply of bank loans in credit market and main directions of bank loans in credit market.
Results of the research:
Finding perspective improvement ways of commercial banks
Development of credit system, directly improved by banks, significantly positively effects progress of country economy
Information tools and technology play the most important role in improving credit market now.
ОЦІНКА РИЗИКІВ ВТРАТИ КУЛЬТУРНОЇ СПАДЩИНИ СВІТОВОГО РІВНЯ В ПЕРІОД ПОВНОМАСШТАБНОГО ВТОРГНЕННЯ РФ В УКРАЇНУ
Authors: КОВАЛЬОВА Вікторія , ХОРОЛЬСЬКИЙ Валентин
Published: October 2024

У дослідженні актуалізовано проблематику збереження культурних цінностей в період незвичайних ситуацій та війни росії проти України. Відпрацьовано механізм їх збереження в період війни за рахунок налагодження адекватної комунікації між організаціями культури та органами влади на всіх рівнях, обласними військовими адміністраціями з використанням міжнародних механізмів захисту культурної спадщини. Прийняття рішень щодо збереження культурних цінностей в умовах війни росії проти України виконується в режимі реального часу, а отже потребує використання алгоритмів нейро-нечіткого підходу щодо оперативного розпізнавання можливих незвичайних, аномальний ситуацій та подій. Їх своєчасне розпізнавання та прогнозування особі, яка приймає рішення (ОПР) в інтелектуальній системі оцінки ризиків дозволило проєктантам запропонувати архітектуру загального алгоритму функціонування системи управління ризиками організації культури в умовах виникнення техногенних і небезпечних подій.
РЕКЛАМНО-КОМУНІКАЦІЙНА ІНДУСТРІЯ УКРАЇНИ: ВПЛИВ ФАКТОРІВ МАКРОСЕРЕДОВИЩА
Authors: ІВАНЕЧКО Неля , ОКОНСЬКИЙ Михайло
Published: October 2024

The article examines changes in the structure of the advertising market and its synergy with Digital. It was established that the structure of the advertising market, as of 2023, consists of four directions: media advertising, marketing services, digital advertising and PR market. In turn, media advertising includes: TV advertising (direct advertising, sponsorship); digital TV; advertising in the press (national, including sponsorship, regional, specialized); radio advertising (national, regional, sponsorship); OOH Media (outdoor advertising, transport advertising, DOOH, Indoor advertising); advertising in cinemas; Digital (Internet) Media advertising. Marketing services include: Trade marketing (Merchandising, Trade promo, Personnel motivation and control programs); Loyalty marketing (Mailing, DB management, Contact Center); Consumer marketing; Event Marketing and Sponsorship. Digital advertising includes: banner advertising, ads in social networks, rich media; digital video, incl. Youtube; search (paid publication in search engines), including part of GDN; influencer marketing and other digital. Quantitative indicators of the advertising market were studied and significant growth of Digital advertising in 2013-2022 was revealed. The influence of macroeconomic factors, in particular, digital technologies, the COVID-19 pandemic, the Russian-Ukrainian war on advertising and communication activities is analyzed. The study showed that the COVID-19 pandemic contributed to the development and increase of market volumes, and the war led to a significant decrease in the quantitative indicators of the media advertising, marketing services and PR market. The digital market also declined, but only to the indicators of the pandemic period. It was established that the technological factor had a significant impact on the advertising market, not only by changing traditional platforms, but also by additional opportunities in the field of production of advertising materials and creativity. The changes in the legislation of Ukraine introducing the norms of the European legislation into the national legislation through the implementation of certain provisions of the EU legislation in the field of audiovisual advertising are indicated.
УДОСКОНАЛЕННЯ ОРГАНІЗАЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ПРОЦЕСУ ЗАЛУЧЕННЯ ФОРМИ ВЕНЧУРНОГО БІЗНЕСУ ДЛЯ РОЗВИТКУ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ
Authors: ЧЕРЕДНИК Анна
Published: October 2024

The necessity for improving the existing organizational framework for engaging venture business forms is justified, aiming to facilitate the implementation of new technologies, elevate production to a higher level, and enhance the competitiveness of enterprises in both domestic and international markets. The organizational support for involving venture business forms in the development of industrial enterprises in the conditions of economic digitization is enhanced. A scheme for selecting the organizational form of venture business and funding sources is proposed, allowing the utilization of digital transformation tools to increase the effectiveness of venture business engagement. Venture business is defined as entrepreneurial activity involving the infusion of risky investments into the innovative development of a knowledge-intensive industry, prone to potential growth. The following organizational forms of venture business are identified: "independent ventures," "external ventures," and "internal ventures". Various types of organizational forms of venture business and sources of their funding are considered.  The engagement of venture business forms is carried out through financing the venture using various capital sources, specifically from the company's cash fund, funds from venture investors, and funds obtained from a venture fund. Using the PATTERN method, a goal tree for each form of venture business and funding source is constructed. The cost forecast for organizing an internal venture with funding from the company's own financial resources is conducted. The author also proposed an alternative venture financing option using the company's funds, such as raising funds from a venture fund through the sale of 10–20% of the company's shares. The proposed measures will enable industrial enterprises to overcome their crisis and become competitive in both external and internal markets.
ОСОБЛИВОСТІ АУДИТУ ДОХОДІВ, ВИТРАТ І ФІНАНСОВИХ РЕЗУЛЬТАТІВ ВІТЧИЗНЯНОГО СІЛЬСЬКОГОСПОДАРСЬКОГО ПІДПРИЄМСТВА В УМОВАХ ВОЄННОГО СТАНУ
Authors: ГЕВЛИЧ Лариса , КРИВЕНКО Тетяна
Published: October 2024

The article is devoted to the study of the audit of income, expenses, and financial results of agricultural enterprises in Ukraine during the martial law. The main problems of the domestic agricultural industry, caused by the specifics of the industry, are identified: deterioration of economic conditions, economic difficulties, competition problems, infrastructural limitations, personnel problems, difficulty in obtaining permits and certification, limited access to modern technologies. It is substantiated that the problems of the organization of accounting and management of agricultural enterprises are represented by insufficient automation of accounting and control processes, insufficient investment attractiveness of these enterprises in reporting, the complexity of accounting for supply processes, production and formation of costs, the complexity of obtaining loans, the complexity of tax accounting. The identified problems of the functioning of domestic enterprises in the conditions of martial law: the threat of security for workers and resources, the complication and increase in the price of the supply and implementation process, the loss of qualified labor, economic difficulties, the instability of legislation, the cancellation of benefits. It was established that the state of war in Ukraine causes additional problems for auditing: changes in the conditions of audit activity and audit risks, the complication of forecasting and assessment of financial results, the need to assess the impact on financial reporting of changes in accounting policies and management strategies, the need for additional audit procedures to determine and settlement of new risks.
The work analyzes the peculiarities of the audit process of financial reporting of an agricultural enterprise, its income, expenses, and results of activity. The study showed that the main factor influencing the quality of the audit is the use of effective audit procedures. The work presents directions for optimizing the audit due to its digitalization, identifies problems that may arise, and suggests ways to solve them.
ТЕОРЕТИЧНІ АСПЕКТИ ВИЗНАЧЕННЯ СУТНОСТІ ТУРИСТИЧНОЇ АКТИВНОСТІ УЧАСНИКІВ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ
Authors: КУЛИНЯК Ігор , КОПЕЦЬ Галина
Published: October 2024

Tourism plays a significant role in the modern world, influencing the economy, cultural exchange, social sphere, nature conservation, etc. The study of tourism helps to reveal its impact and opportunities for improvement not only for tourists, but also for other participants in tourism activities, in particular for local communities. The research is based on the study of the essence of the tourist activity of the participants in tourist activity for a better understanding of the tourism role in modern society and its importance for socio-cultural exchange, economic development and nature conservation. The article analyzes various aspects of tourist activity, including socio-cultural and economic approaches, as well as the impact of tourist activity on nature and the environment. The author’s vision of the essence of “tourist activity” is presented, which is characterized from the standpoint of an economic approach, that is, as a component of economic activity. Examples of tourism types and tourist activities inherent in them are given. Tourist activity is characterized as a complex of active and passive types of activities that are formed depending on the choice of tourists and their needs. This gives every tourist the opportunity to find the type of recreation that best suits his preferences. The differences between the concepts of excursion, expedition and hike are defined, which consist in the purpose and nature of tourist activities, as well as in the way of their organization and duration. The importance of studying the impact of tourist activity on the nature and environment of the tourist participants is emphasized, and the need for the development of ecologically aware tourist practices and the encouragement of compliance with the rules of ecological behavior among tourists is emphasized. The results of the research will contribute to the deepening of knowledge about the essence of the tourist activity of the tourist participants and their role in modern society, which, in turn, can have an important impact on the further development of the tourism industry. The results of this study can be useful for the tourism industry development, as well as for the formulation of policies and strategies aimed at improving conditions for tourist participants and the tourism sector development in general.
ОГЛЯД СУЧАСНИХ ПІДХОДІВ ДО УПРАВЛІННЯ МАТЕРІАЛЬНИМИ РЕСУРСАМИ ПРОМИСЛОВОГО ПІДПРИЄМСТВА
Authors: АБУШОВ Теймур
Published: October 2024

The purpose of the article is a general overview of approaches to the management of material resources of a manufacturing enterprise. Approaches to defining the concepts of "material resources" and "material resources of the enterprise" and the composition of the material resources of the enterprise are analyzed. It is agreed that material resources include raw materials, main and auxiliary materials, component products, fuel, work in progress and production waste. Features of material resources as an object of management at the enterprise are highlighted and include material form, usage in production process, transfer of their value to the value of produced products. An analysis of individual approaches to material resource management is carried out, in particular, integral, functional, logistic and reengineering approaches.
An improved list of material resource management tasks within the framework of individual functional divisions of the enterprise is proposed. The functional divisions include economic and planning, marketing, procurement, accounting, legal department, production, information department. Areas of activity in the field of management of material resources of an industrial enterprise within the framework of separate management functions are suggested and grouped, including activities aimed at coordinating other management functions. In particular, the market factor is the basis of planning, and the need to implement an information system for the management of material resources and ensure its smooth operation to ensure the coordination of management activities for the management of material resources is emphasized.
The place and role of the company's information  system is determined as such that helps unification of data sources, serves as information base for management decisions, allows to improve the process of management of material resources, ensures higher level of control and risks prevention, reduces the risk of human factor. Proposals for further scientific research were formed.
ВИКОРИСТАННЯ ВІДКРИТИХ ДЖЕРЕЛ ІНФОРМАЦІЇ ДЛЯ ВИВЧЕННЯ ДІЛОВОЇ РЕПУТАЦІЇ СУБ’ЄКТІВ ГОСПОДАРЮВАННЯ: ВІТЧИЗНЯНИЙ ДОСВІД
Authors: КОРЖЕВСЬКИЙ Ігор
Published: October 2024

Economic transformations in the national and global economy and the spread of crisis phenomena are intensifying competition in the market. In today's environment, business entities have long realized that they cannot afford to delay and wait for the consequences when faced with a deterioration or loss of business reputation among a certain circle of contact groups. In addition, it should be borne in mind that there is a dynamic growth of the Internet audience and a clear shift of communications to the online sphere. Therefore, business reputation plays an important role in the stable position of business entities, which allows them to maintain the level of demand for their products, maintain business relations, attract investments, etc. In addition, business reputation is an important element for business entities today, as it is important primarily for society, as it is the main and impartial subject of its assessment. Business reputation is a full-fledged intangible asset, and therefore the formation, management and use of it as a tool to ensure competitive advantages in the market in a highly competitive environment is becoming increasingly important. At the same time, the operation of any business entity, from the moment of its foundation, forms its reputation in the market among buyers, suppliers, investors and other counterparties. A positive business reputation contributes to the rapid development of an enterprise by increasing the number of potential customers, increasing sales, and, consequently, the company's share in the total market capacity. Thus, the concept of "business reputation" is not abstract, as it is primarily characterized by positive effects in the course of its activities and is accompanied by the corresponding costs of its formation and maintenance at a certain level. Under such conditions, it can be argued that the development and application of effective methods of constructing reputation in accordance with the goals and objectives of reputation management is of strategic importance in the activities of a business entity. And the main task of the top management of any business entity is to form an effective mechanism for managing reputational assets at each stage of the business life cycle, which will ultimately allow achieving a competitive advantage in the market and, as a result, stable functioning in the future.
ОСОБЛИВОСТІ ОРГАНІЗАЦІЇ ОБЛІКУ ОПЕРАЦІЙ З ДАВАЛЬНИЦЬКОЮ СИРОВИНОЮ В СИСТЕМІ УПРАВЛІННЯ РЕСУРСНИМ ПОТЕНЦІАЛОМ ПІДПРИЄМСТВА
Authors: ЛОПАТОВСЬКИЙ Віктор , БОГАТЧИК Людмила , НІМЧУК Оксана
Published: October 2024

The distinct advantages of the organization of relations with counterparties on the terms of the contract have been identified. The approaches of domestic scientists to the interpretation of the concepts "customer-owned raw materials", "operations with customer-owned raw materials" are considered; criteria for recognition of such operations have been formed. Motives for participation in donor schemes are summarized both for the enterprise that owns the raw material and for the business entity that processes it. The most common forms of payments for the completed works on the processing of raw materials are considered. It has been proven that the organization of relations according to giving schemes should be considered only in connection with other, first of all, resource development strategies of the economic entity.
It was concluded that the difficulty of carrying out operations with raw materials given at the enterprise lies, first of all, in the need to correctly reflect in the accounting the procedure for recognizing the right of ownership of the transferred raw materials and the products made from them. Solving these issues requires the business entity to properly organize the analytical accounting system and more flexible control over compliance with contract requirements. It has been established that the distinct advantages possessed by operations for processing raw materials on pre-contractual terms are able to turn this type of relationship into a flexible management tool at all stages of the production and sales cycle - from the selection of conditions and methods of receiving raw materials, to the substantiation of the most convenient forms of mutual settlements. The diversity of the implementation of davalnytny schemes makes it possible to use them in various spheres of the economy, and the presence of an appropriate system of regulatory support allows to transfer the activity of using davalnytny raw materials from the national to the international level.
СУТНІСНА ХАРАКТЕРИСТИКА РОЗВИТКУ ПІДПРИЄМСТВА
Authors: ЛУК’ЯНОВА Валентина , ХЛІВНЕНКО Максим
Published: October 2024

The article is devoted to the study of the essential characteristics of the development of socio-economic systems in general and the enterprise, in particular. Attention is focused on the dependence of the perception of development and economic conditions in the country's economic system. A philosophical approach to the "development" category is presented. Because of the research of the views of domestic scientists, emphasis is placed on the main such feature as objective changes in the qualitative characteristics of the system. At the same time, three main directions of changes are highlighted - quantitative, structural and qualitative - which are clearly correlated. Other approaches to the concept of "development of the enterprise" are considered, which accordingly focus on: its acquisition of new opportunities and properties, qualities and characteristic features; quantitative changes in the system due to the process of transition to a new, higher quality state. The results of the study of various approaches of domestic scientists and their generalization made it possible to single out four differentiated groups of views on the economic context of the concept of "enterprise development", which are structured in the form of a table.
A separate aspect of the consideration of this article is the main laws of the development of the economic system, on which the concept of enterprise development is based. These are the laws of unity of analysis and synthesis, development, stability, synergy, awareness, composition and proportionality. Based on the analysis of synonymous concepts, such as "organizational development" and "organizational development of the enterprise" and others, three main aspects of development are emphasized: scientific and technical, market and organizational. The importance of managing the development of the enterprise as a cyclical process of managing qualitative and quantitative changes in the organization with appropriate information support aimed at increasing the efficiency of the enterprise in the long term is emphasized. It was concluded that development is an integral process of the existence of any socio-economic systems and requires constant control and management by management.