bluuebunny/crossref_metadata_2025 huggingface dataset:
Exceção de Romeu e Julieta, Direito Penal e Política Criminal
Authors: Reghelin Elisangela Melo
Published: March 2022

O Brasil ainda é considerado um dos países mais conhecidos por turismo sexual em larga escala, envolvendo principalmente crianças e adolescentes, matéria que toma boa parte do tempo dedicado às investigações policiais. Importante ressaltar que a legislação, pretendendo alterar tal realidade, efetuou modificação importante no tocante ao conceito de vítima vulnerável, no artigo 217-A do Código Penal (CP), e proibiu qualquer tipo de contato de natureza sexual com menores de 14 anos, com ou sem violência. Porém, e se dois adolescentes com 13 anos de idade mantiverem relações sexuais, ambos seriam considerados estupradores? Vários tribunais estaduais entendiam que o caso deveria ser analisado com cuidado, porque se houvesse consentimento, não haveria infração penal. Os tribunais superiores, por sua vez, têm mantido uma visão mais conservadora, inclusive a exemplo da Súmula 593, do Superior Tribunal de Justiça (STJ), a qual acabou sendo incorporada, a posteriori, pelo texto legal, no próprio §5º do artigo 217-A do Código Penal. A Exceção de Romeu e Julieta tenta aprofundar a compreensão legal desse tipo de conceito, quando ambos os jovens consentem e a diferença de idade entre eles não ultrapassa três ou cinco anos, evitando o rótulo de "estuprador" e suas conseqüências, inclusive o registro online, que apresentamos em breves linhas. Não é este um trabalho de direito comparado, até pela limitação da pesquisa. Porém, o conceito é de direito comparado, e com ele várias reflexões importantes são apresentadas, especialmente porque podem auxiliar o Delegado de Polícia no momento da tomada de decisões importantes como em uma prisão em flagrante ou mesmo nas conclusões do caderno investigativo.
A Inteligência policial e a cooperação interagências no combate ao crime organizado nas fronteiras
Authors: Gomes Rodrigo Carneiro
Published: March 2022

O trabalho analisa e problematiza o papel da Inteligência de Estado e sua relevância na integração dos órgãos públicos que atuam em faixa de fronteira. O objetivo é identificar e avaliar a adequação da Inteligência de Estado para ações interinstitucionais na faixa de fronteira que propiciem a proteção e defesa nacional, a repressão e a inibição das ações do crime organizado transfronteiriços. São delimitados os elementos conceituais que melhor permitem o entendimento sobre o tema de Inteligência de Estado; a problemática da integração dos órgãos públicos em faixa de fronteira; e o Programa de Proteção Integrada de Fronteiras (PPIF). Por fim, são discutidas metas e ações para aperfeiçoar o mecanismo de atuação da Inteligência de Estado na faixa de fronteira. O trabalho conclui que a Inteligência de Estado é catalisadora das ações dos órgãos públicos em faixa de fronteira e, para tal, é fundamental o compartilhamento de dados, informações, sistemas, ferramentas e estruturas.
Posterior Approach Combined with Thoracic Intervertebral Foramen Posterior Wall Opening and Spinal Reconstruction for Complex Thoracic Intervertebral Foramen Lesions: a Single-Centre Experience
Authors:   Department of Neurosurgery, the First Affiliated Hospital, Zhejiang University, China, Zhou Heng-Jun , Zheng Xiu-Jue ,   Department of Neurosurgery, the First Affiliated Hospital, Zhejiang University, China, Jian Feng-Zeng ,   Department of Neurosurgery, XuanWu Hospital, Capital Medical University, Beijing, China, Ma Yue-Hui ,   Department of Neurosurgery, the First Affiliated Hospital, Zhejiang University, China, Zhan Ren-Ya ,   Department of Neurosurgery, the First Affiliated Hospital, Zhejiang University, China
Published: March 2022

Background: Thoracic intervertebral foramen (TIF) lesions were really difficult to expose through posterior or transforaminal approaches. There was no effective treatment strategy, especially for complex ones. Methods: Between 2013 and 2015, 22 patients presenting with complex TIF lesions underwent posterior approach combined with TIF posterior wall opening and spinal reconstruction were retrospectively reviewed. After ascertaining the precise location of complex TIF lesions, incisions should allow for exposure of the lesion’s adjacent vertebral pedicle screw entry point. The adjacent pair of vertebral lamina and spinous processes is typically removed in a single piece, such that the intra-spinal section can be fully exposed. The posterior wall of the TIF is subsequently opened, allowing the intra-TIF and extra-spinal sections to be sufficiently exposed. Subsequently, spinal reconstruction at the appropriate level is required. When the ventral spinal column is intact, dorsal reconstruction is typically performed using the screw and rod fixation technique (SRFT). After the dorsal surface of the spine has been burnished, the removed vertebral lamina and spinous process are rendered granular to allow reconstruction of the TIF and fusion of adjacent vertebrae. Results: All patients presenting with complex TIF lesions were successfully treated with this approach. No patient had experienced any complications arising from SRFT use. No patient suffered intraspinal infection, incision splits, or CSF leakage in the short-term (between 1 and 3 months) or fixation loosening or spinal instability in the long-term (6–24 months). Imaging studies confirmed that the TIF and spinal reconstruction outcomes were favorable. Conclusion: A posterior approach combined with TIF posterior wall opening and spinal reconstruction is a rapid, effective, and reliable method in the treatment of complex TIF lesions. This technique can provide total lesion resection while reconstructing spinal stability. Keywords: posterior approach; thoracic intervertebral foramen (TIF); intervertebral articular process (IAP); spinal reconstruction; screw and rod fixation technique (SRFT)
Why Before Going to Bed Brush your Teeth?
Authors: Younus Lakhani Rehana
Published: March 2022

Firstly, I will advise you to have one session with your dentist to learn right technique of brushing method, no matter at what type of age group you are, learning is never late. Because you don’t know what type of brushing method you required, Dentist will guide you according to your current teeth situation, Gum, bone and of course your age and habit, lastly your nature of food you are eating, like soft, hard, watery, sticky.
Gingival Parasitic Infections as a Contributor to Periodontitis: Identification and Treatment
Authors: M Kurtzman Gregori
Published: March 2022

Objectives: Parasites play a role in the pathology of periodontal disease with the protozoan Entamoeba gingivalis frequently observed when periodontal disease is present and has been ignored as a contributor to periodontal disease. Identification of the presence of periodontal parasites and how to treat them to eliminate their contribution to periodontal disease will be addressed. Methods: The first phase of therapy is reconstituting a normal commensal biofilm with minimal supragingival calculus removal to limit potential for the parasites to invade the soft tissue lining of the pocket and potentially spread related to the bleeding capillaries. At the fourth month, a systemic antiparasitic medication (metronidazole) is added. The second phase of therapy consists of four monthly subgingival calculus removal using sonic or ultrasonic instruments. Microscopic evaluation is used to confirm the absence of parasites. Results: The Bonner Method is nonsurgical. Pocket closure and osseous regrowth, without supplemental grafting help confirm healing and continued use of the homecare regime allow the patient to maintain gingival health long-term. Microbiota microscopic examination at every visit during active treatment confirms healing and elimination of the parasites. Conclusions: Patient who have traditionally avoided dental treatment or have experienced traditional surgery in the past easily accept antiparasitic treatment, which is reached from clinical and microscopic co-examination. Many of these patients are seeking an alternative to traditional surgery and are more comfortable with the basics behind the protocol once they have seen their biofilm under video from their microscopic sampling. Clinical significance: The subject of this article has clinical relevance, as parasites are an unrecognized contributor to periodontal disease that is frequently not identified or understood. This article discusses its clinical relevance, how to identify its presence and treatment to eliminate the parasite as part of periodontal treatment. The authors feel that this will have relevance to dental hygienists as they are the practitioner who would be first to identify its presence and provide treatment in the dental practice.
Bifascicular Block with Electrocardiographic Sisiisiii Pattern in Mild Covid-19 Pneumonia with Slight Pleural Effusion; Differentiation versus Outcome
Authors: Hassanain Elsayed Yasser Mohammed
Published: March 2022

Rationale: Cardiovascular and chest involvement in a pandemic COVID-19 virus infection may be vital.Bifascicular heart block is affecting the conduction delay or block below the AVN in two of the three fascicles. There is a correlation between mortality with sudden cardiac death (SCD) and bifascicular block. SISIISIII pattern is meaning that the S-waves of amplitude is more than 1.5 mm in I, II, and III. It is a variable prognostic electrocardiographic finding. Patient concerns: A 67-year-old, retired officer, smoker, married, Egyptian male patient was admitted to the intensive care unit with right bundle branch block, left anterior fascicular block, and mild COVID-19 pneumonia with slight pleural effusion. Diagnosis: Bifascicular block with ECG SISIISIII pattern in mild COVID-19 pneumonia with slight pleural effusion. Interventions: Electrocardiography, oxygenation, non-contrast chest CT, and echocardiography. Outcomes: Good response and better outcomes despite the presence of several remarkable risk factors were the results. Lessons: Associated hypoxia in the current COVID-19 pneumonia may play an essential role in the present new bifascicular heart block. SISIISIII pattern represents a variable prognostic ECG finding such as RVH, pulmonary embolism, and congenital heart disease. The presence of left ventricular septal hypertrophy is considered another risk. The presence of the elderly male sex, heavy smoker, COVID-19 pneumonia, pleural effusion, bifascicular heart block, SISIISIII pattern, and interventricular septal hypertrophy are prognostic factors for the severity of the disease.
Efek Penambahan Silane sebagai Grafting Agent pada Composite Tepung Kulit Singkong dan Polypropylene
Authors: Damayanti Puspita , Nurcahyaningrum Tri , Kustiyah Elvi , Saing Bungaran , Suheira
Published: March 2022

Sampah plastik adalah limbah yang sulit diurai oleh tanah dan dapat mencemari lingkungan. Untuk mengatasi masalah ini, plastik biodegradable atau bioplastik dari pati kulit singkong dapat dibuat untuk menghasilkan plastik biodegradable. Untuk mendapatkan bioplastik, pati ditambahkan dengan PP-g-MA sebagai Agen Grafting sehingga plastik lebih kuat dan elastis. Dalam penelitian ini dilakukan dengan berbagai bahan yang ditambahkan dengan rasio massa Polypropylene, PP-g-MA, dan pati kulit singkong yaitu (34,75: 0,25: 15), (34,5: 0,5: 15), (34,25: 0, 75: 15), (34: 1: 15), (33,75: 1,25: 15), dan (33,5: 1,5: 15). Karakterisasi bioplastik dilakukan dengan tes Tensile Strength, Elongation pada break test, Modulus young test, dan biodegradation test. Diharapkan bioplastik yang dihasilkan dapat menjadi bioplastik yang sesuai dengan standar
Analisis Efisiensi Boiler menggunakan Metode Langsung di Pembangkit Listrik Tenaga Sampah (PLTSa) Bantargebang
Authors: Sahda Nabila Thifalia , Sentosa Jayusandi Mulya , Adhani Lisa
Published: March 2022

Boiler adalah closed vessel yang mengubah energi kimia dari pembakaran bahan bakar menjadi energi panas. Boiler di PLTSa Bantargebang berfungsi sebagai generator uap untuk memutar turbin sehingga dapat digunakan untuk menghasilkan energi listrik melalui generator listrik. Studi ini menganalisis efisiensi boiler berbahan bakar limbah di PLTSa Bantargebang menggunakan metode langsung. Hasil analisis menunjukkan bahwa boiler berbahan bakar limbah memiliki nilai efisiensi boiler tertinggi yang dicapai sebesar 56,5%, sedangkan nilai efisiensi boiler terendah adalah 38,8%. Faktor yang mengurangi efisiensi boiler di PLTSa Bantargebang antara lain karena limbah yang merupakan bahan bakar utama yang masih mengandung kadar air, kebersihan permukaan tabung boiler, dan kualitas air.
Proposed Improvement on Supply Chain System to Minimize The Bullwhip Effect Phenomenon with Monte Carlo Simulation Approach
Authors: Dyah Lintang Trenggonowati  , Ulfah Maria , Ridwan Asep , Arthafia Rasie
Published: March 2022

PT XYZ is one of the most company which produce welded steel pipe in Indonesia such as longitudinal and spiral pipes. In order to meet consumer’s demand, this company faced with an obstacle namely the distortion of information in supply chain. Distortion of information from downstream to upstream channel causes the difference between the product demand from consumer to PT XYZ and order of raw materials from PT XYZ to the supplier which is called the bullwhip effect. The objective of this research is to calculate the value of bullwhip effect as well as designing improvements to minimize the bullwhip effect. Based on the research results, obtained the index value of bullwhip effect on longitudinal pipe products is 1.06 and the index value of bullwhip effect on spiral pipe products is 0.80. The improvement design to minimize the phenomenon of bullwhip effect is to build an integrated information system for the customer, manufacturer, and supplier. The method that is used to improve the index value of bullwhip effect is Monte Carlo simulation. Monte Carlo simulation is used to obtain the order number of raw materials in order to approach the number of consumer’s demand. After applying the Monte Carlo simulation, obtained the index value of bullwhip effect on longitudinal pipe product is 1.01 and the index value of bullwhip effect on spiral pipe products is 1.00. It can be concluded that the use of Monte Carlo simulation had been optimizing the index value of bullwhip effect amounted to 4.71% for longitudinal pipe products and 25% for spiral pipe products.
Innovation en santé au service des urgences et des cliniciens-chercheurs : le parcours et l’évaluation clinique d’un dispositif médical
Authors: Vuillaume L. Abensur , Carval G. , Grajoszex M. , Ouamara N. , Salvestrini J.-P.
Published: March 2022

L’alliance du monde de la santé avec celui des nouvelles technologies peut générer un nouveau champ pour la recherche et l’exercice médical. La nouvelle réglementation européenne du marquage Communauté européenne (CE) (2017/745) impose aujourd’hui à tout dispositif médical (DM), y compris les logiciels informatiques, une évaluation clinique rigoureuse. Les services d’urgence sont particulièrement à la pointe en matière d’appétence pour les nouvelles technologies. Ils sont de plus en plus sollicités par des entreprises existantes ou en création, travaillant dans le champ de l’ingénierie à destination du domaine de la santé, mais également par des chercheurs en ingénierie fondamentale. Au regard de ces éléments, il nous semblait pertinent pour les médecins et cliniciens-chercheurs en médecine d’urgence de définir les étapes et jalons d’un projet innovant en santé comprenant un DM. Après avoir passé les premiers stades de développement, matérialisables par l’échelle Technology Readiness Level (TRL), des investigations cliniques sont nécessaires afin d’obtenir un marquage CE auprès d’un organisme notifié. Selon les caractéristiques du DM, différentes modalités de prise en charge par la collectivité sont possibles et peuvent nécessiter des preuves cliniques, médicoéconomiques ou organisationnelles supplémentaires. Les attentes des acteurs et étapes associées au processus d’accès au marché peuvent être un frein au développement des futurs DM. L’association entre chercheurs, cliniciens-chercheurs et industriels devrait permettre l’émergence d’outils novateurs et pratiques pour la médecine d’urgence de demain, à condition d’avoir une bonne connaissance de ces étapes.
COMPARATIVE DIAGNOSTICS OF METHODS OF PROMOTION OF ORGANIC MARKET LEADERS ON THE INTERNET
Authors:   National University of Life and Environmental Sciences of Ukraine, SHAPORENKO Olena
Published: March 2022

The article considers and analyzes the methods of promoting organic products on the Internet, which are used by leaders of the Ukrainian market. Over the past five years, the form of interaction between producers and consumers of organic products has changed radically, in particular, communication has come to a straight line without unnecessary intermediaries due to the latest opportunities on the Internet. The use of tools that have become more accessible to all market players – this question remains open, as well as the question of consumer readiness for direct interaction with the manufacturer. Characteristic differences of the selected vectors of work with consumers by users of a network are investigated. One of the trends of today is the great transition of retail to the Internet, over the past two years, the picture has changed radically. Of course, lockdown played a big role in this transition in 2020, but after its completion it became clear that manufacturers who did not pay enough attention to such a sales channel, when online sales were almost one of the opportunities to sell goods, far behind those who worked online and build relationships with its customers using all the capabilities and tools of the network. The main problems that hinder the correct interaction with the target audiences are identified. Organic product promotion tools such as brand ambassadors, lack of work with bloggers and opinion leaders, virtually no elements of loyalty programs for regular and potential customers are not used at all. Even the simplest gamification tools are missing. Taking into account the existing data, a number of recommendations for networking in the context of modern market conditions have been developed
ECONOMIC PRINCIPLES OF MILK PRODUCTION IN AGRICULTURE OF VINNITSA REGION
Authors: Mazur Kateryna , Hontaruk Jaroslaw ,   Vinnytsia National Agrarian University
Published: March 2022

The analysis of milk market development in modern conditions is carried out. The article examines the indicators of raw materials at enterprises of processing industries by quality indicators of dairy products. The article considers the theoretical and methodological principles and problems of organizational and economic nature of the dairy industry. Emphasis is placed on the content, structure and problems of functioning of the dairy complex, substantiation of the organizational and economic mechanism of ensuring the production of competitive products in the industry. It is determined that the achievement of competitiveness of products and enterprises of the dairy subcomplex requires close cooperation, mutually beneficial partnership of all its structural units. It is determined that the location of milk production is a factor influencing the improvement of the organization of the industry in agricultural enterprises of Vinnytsia region. Areas (groups of districts) that specialize in milk production have been identified, which indirectly indicates the lack of targeted regional policy to influence the improvement of the location of the industry. is a sign of low level of development of dairy cattle breeding of the region. The almost predominant dominant role of households in the regional milk market has been identified. The situation will not change significantly in the coming years, and the current trend will continue. The proposed way out of this situation is the creation of dairy farms with the participation of large dairy plants in order to provide the latter with high quality raw materials. Prospects for the establishment of subsidiaries of dairy plants – the creation of agricultural enterprises in the dairy direction.
MANAGEMENT OF FORMATION OF RESOURCE SUPPORT OF STRATEGIC DEVELOPMENT OF THE ENTERPRISE
Authors: AVGUSTYN RUSLAN , DEMKIV І. ,   Western Ukrainian National University
Published: March 2022

The article substantiates the relevance of the development of the principles of management of the formation of resource provision of strategic development of the enterprise in modern conditions of global instability. The main groups of resource provision of the enterprise and the factors of their analysis in the context of the implementation of the model of strategic business development are determined. A formal description of the economic-mathematical model of the optimal distribution of enterprise resources is made. The system of measures of counteraction to obstacles of realization of tasks of model of strategic development of the enterprise caused by insufficiently effective management of resource maintenance is defined. The characteristics of methods of resource provision of the enterprise in the context of its strategic development are given. The resource approach to formation of strategy of development of the enterprise is substantiated. It is stated that in the context of effective planning of strategic business development, resource management for the long term is of key importance and, accordingly, requires careful planning. It is established that the purpose of modeling the strategic development of the enterprise is to increase its market value, which becomes possible due to the formation of a competitive development model. The objective basis for the operation and further development of the entity is capital, which is directly related to the market value of the business, as the capital of the enterprise means the value of resources in tangible, monetary and intangible form, which are invested in the formation of its assets. Accordingly, a significant role in ensuring the strategic development of each enterprise is played by its resource provision. The scientific novelty of the study is to substantiate the system of measures to combat obstacles to the implementation of the strategic development of the enterprise due to insufficient management of resources, as well as the development of methods of resource provision of the enterprise in the context of its strategic development.
DIAGNOSTIC OF EFFICIENCY OF FOREIGN ECONOMIC
Authors: KARACHYNA NATALIA , SMETANIUK OLENA , VITIUK ANNA , MUKOID DARIA ,   Vinnytsia National Technical University
Published: March 2022

The article is dedicated to solving the scientific task of generalizing theoretical and methodological approaches to detecting the efficiency of foreign economic activity in modern economic conditions, depending on goals and expectations of the stakeholders. The analysis of works of domestic research scientists on the concept essence of efficiency of foreign economic activity has shown the need to study it as an integrated category that characterizes the enterprise’s potential and level of achieving foreign economic activity goals. It has been proven in the article that amidst business internationalization, the successful development of foreign economic activity of an enterprise is determined by its ability to solve the issues of accurately assessing the results of such an activity and increasing its efficiency. Thus, the efficiency of foreign economic activity of an enterprise needs to be detected based on the actual efficiency of separate operations (separate directions) of foreign economic activity and in comparison with the set goals that have to do with each separate operation (separate direction). Considering the fact that the efficiency of foreign economic activity is a relative concept, the factors that influence the formation of income and expenditure have been studied, as well as the need for an enterprise to respond flexibly to the change of these factors, as it has direct influence on the results of its economic activity. The critical analysis of approaches to assessing the efficiency of foreign economic activity has revealed that there usually tend to be two directions: the efficiency of export-import operations and the overall efficiency of foreign economic activity, that directly depend on the absolute profit value, however, this does not take into account the fact that foreign economic activity is tightly connected with other areas of an enterprise, which do not have a clear financial expression, and, thus, are ignored in such approaches. The expediency of using methods of complex diagnostic of foreign economic activity, which provides a choice of an optimal way of entering the foreign market and prolonging its effective functioning there, has been substantiated. It is noted that the diagnostic of the efficiency of foreign economic activity is a process of identification and analytical assessment of the influence that different factors have on foreign economic activity of an enterprise in order to reveal and solve all the existing and probable problems in the field of maintenance and performance of particular actions (stages) of entering foreign (international) markets and ensuring sustainable functioning there. Based on the conducted analysis, diagnostic of the efficiency of foreign economic activity is suggested to be carried out in 3 stages (informational and analytical support stage, analytical and calculation stage and management stage) and the content of each stage is revealed.
DEVELOPMENT OF AN ECONOMIC-MATHEMATICAL MODEL FOR PROJECT TEAM FORMATION IN MODERN CONDITIONS: KNOWLEDGE ASPECT
Authors:   Leonid Yuzkov Khmelnytskyi University of Management and Law, CHAIKOVSKA INNA , CHAIKOVSKYI MAKSYM ,   Khmelnytskyi National University
Published: March 2022

An economic-mathematical model of forming the optimal composition of the project team according to the level of knowledge in modern conditions has been developed, which allows to successfully implement the project. The objective function is to maximize the integrated indicator for the selected combination of employees of one division of the enterprise, which will be part of the project team. This integrated indicator is the average value of the appropriate level of knowledge of employees in each required area of knowledge, taking into account the relevant weighting factor. This takes into account the restriction that a potential team member’s level of knowledge in the established areas of knowledge should not be lower than the minimum level set by experts. As well as the average value of a group of employees from one unit in each area of knowledge should not be lower than the average level set by experts. If there are no employees with the appropriate level of knowledge in the divisions of the enterprise, a combination of employees with a minimum deviation is selected. The model involves the use of elements of combinatorics to determine possible combinations of employees of units. Expert knowledge and the Fishburne method were also used to determine the weights of the areas of knowledge. The map of knowledge of the enterprise, a hierarchical tree of areas of knowledge of the project with use of system of relations of advantages is constructed. A modified Harrington scale was used to assess the level of knowledge of potential project team members. The practical implementation of the model was carried out for a machine-building enterprise that plans to produce a new type of product. Out of 52 candidates, 23 were selected to form the project team. 4 of them require additional training from internal experts who are employees of the enterprise. The created model can be used by a wide range of enterprises taking into account the specifics of their activities.
ANALYSIS OF MARKETING COMMUNICATIONS OF COMMERCIAL BANKS
Authors: KOVALCHUK Svitlana , ZABURMEKHA Yevgena ,   Khmelnytskyi National University
Published: March 2022

A sign of the modern financial market is the intensification of competition between commercial banks, the emergence competitors in the face of other financial intermediaries, creating new and improving existing ones banking products, increasing customer requirements for the quality of banking services, increasing influence information technology. Intensive use of marketing communications by banking institutions, main functions which are informing consumers about the features and benefits of banking products and services, incentives demand, maintaining customer loyalty, creating a positive image of banks is one of the important prerequisites development of banking institutions. Intensive use of marketing communications by banking institutions, the main functions of which are informing consumers about the features and benefits of banking products and services, stimulating demand, maintaining customer loyalty, creating a positive image of banks is one of the important prerequisites for banking institutions. Instead, obstacles to the development of marketing communications of most Ukrainian banks are the imperfection of communication policy, the lack of a clear definition of the functions of marketing services, the lack of banking information provided to customers; lack of unified information databases and non-systemic nature of marketing research. The solutions to these problems determine the relevance of this study. The article analyzes the marketing communications of a commercial bank and the degree of their effectiveness in the promotion of banking services. Obstacles to the development of commercial marketing communications are noted banks of Ukraine. The classic tools of marketing communications are considered, the importance of and is substantiated the need to use new approaches to banking marketing. The analysis of the main properties and defects inherent in each category of marketing communications. Defined stages management of integrated marketing communications.
ORGANIZATIONAL BARRIERS TO IMPLEMENTATION OF INNOVATION IN GOVERNMENT INSTITUTIONS AND THE PRIVATE SECTOR. CONCEPT OF E-GOVERNMENT IMPLEMENTATION
Authors: TARASENKO D. , NERSESSOV V. , PAVLOVSKA Yu. ,   Donetsk State University of Management
Published: March 2022

A study of the development of modern government and commercial institutions has identified several organizational barriers to innovation. The article proposes to investigate how organizational barriers affect the application of innovations and in particular elements of e-government. Creating a concept depends on three main organizational aspects. First, the main organizational aspects that are related to the culture of the organization (control system, strategic direction, integration and coordination). Secondly, the main organizational aspects related to the structure of the organization (adaptability, involvement, integration, agreement, incentive system). Third, the main organizational aspects related to information technology (information transfer, communication, end-user orientation and employee training). The conclusion is as follows: aspects related to the understanding of organizational barriers that encourage the introduction of innovations and, in particular, elements of e-government at the level of “State” – “Business” – “Community”. This study is limited to a framework that has been developed based on a review of scientific material from e-government in the theory of innovation. Now it is necessary to test this model in different contexts. This study seeks to demonstrate the key levers that hinder the factors associated with the implementation and improvement of innovation, and in particular the e-government system.
INSTITUTIONAL MECHANISMS OF IMPLEMENTATION AND CONTROL OF THE STATE POLICY OF STRENGTHENING THE ECONOMIC SECURITY OF UKRAINE
Authors:   Kyiv national economic university named after Vadym Hetman, GARAFONOVA Olga , KRAVCHYK Yurii ,   Khmelnytskyi National University, YANKOVYI Roman ,   Academician Yuriy Bugay International Scientific and Technical University, YASHCHENKO Inna ,   Kyiv University of Culture
Published: March 2022

The article emphasizes the urgency of forming and implementing in Ukraine a state policy to strengthen the economic security of the state, in particular in view of the strengthening of external and internal hybrid risks and threats. The composition and essential-methodical provisions of such mechanisms of strengthening the economic security of Ukraine as normative-legal, organizational-administrative, financial-resource, information-methodical, monitoring, control and adjustment are determined. Emphasis is placed on the high level of need to improve the current methodological recommendations for assessing the economic security of the state of the Ministry of Economy of Ukraine from 2013. The key areas for improving methodological recommendations are indicated – breeding of innovation and investment components, inclusion of additional indicators that will more systematically characterize the development of entrepreneurship and competition in the domestic market of Ukraine, the formation and implementation of innovation and technological potential of the national economy. The applied significance of the research results is to determine the vectors of improvement of the national state policy of deterrence of hybrid aggression, which is currently characterized by insufficient structural connection with European and world standards in economic, information and social security and due to lack of common political will and vision of state social vector. confrontation of hybrid threats both by central legislative and executive bodies, and by local self-government bodies. The scientific novelty of the research results is to identify areas for improvement of regulatory and methodological recommendations for assessing the level of economic security of the state, in particular on the dilution of innovation and investment components, the inclusion of additional indicators that will more systematically characterize the development of entrepreneurship and competition in Ukraine. -technological potential of the national economy.
THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF THE BRAND REVITALIZATION PROCESS
Authors:   Simon Kuznets Kharkiv National University of Economics, Otenko Iryna
Published: March 2022

In terms of rapid globalization and its impact on economic processes, increased competition in the market becomes inevitable, which directly affects the life cycle of goods and services. In addition, changing the channels of marketing communications do not always contribute to the sustainable development of brands and maintaining a stable position in the market. Under certain conditions, a brand can quickly lose relevance for consumers, forcing companies to constantly monitor the level of brand loyalty. In case of loss of positions for brand resuscitation, a number of measures are taken, and one of the most effective is revitalization. The purpose of the article is to study the theoretical and methodological foundations of the process of brand revitalization. The process of brand implementation and management has recently become new due to the constant change in economic processes. The main task of enterprises is to increase competitiveness and gain new market positions, and effective branding remains the main tool. It is noted that currently the life cycle of the brand is significantly shortened, and the main task of the company is to keep the brand in maturity for as long as possible. In case the brand is in a recession, the company should start the rebranding process, one of the options of which may be the revitalization process. Symptoms of brand aging, which can be a signal for revitalization, are outlined. A number of issues have been identified that can serve to define and develop further brand revitalization strategy. The main methods that provide brand revitalization are represented. The advantages of brand revitalization in comparison with creating a new brand are given. The implementation of the brand revitalization process has certain advantages in choosing a rebranding strategy for the company. The brand management process should take into account all threats and predict further development in accordance with the brand life cycle and determine the presence of symptoms of aging in a timely manner. If they occur, comprehensive measures should be taken, based on comprehensive changes that can breathe new life into the brand and restore its competitiveness in the market.
CONCEPTUAL AND METHODOLOGICAL ASPECTS OF FORMATION OF STRATEGY FOR ENSURING ECONOMIC SECURITY
Authors:   Chernihiv Polytechnic National University, Ruzhytskyi Ihor
Published: March 2022

The components of the strategy of economic security in Ukraine are proposed, the key purpose of which is to determine the model of actions and means of the system of economic security, development of the main directions, forms, methods and tools for achieving strategic goals; it is argued that this strategy should include five sections (1. Preamble. 2. General provisions. 3. Purpose, main directions and tasks. 4. Mechanisms. 5. Indicators) the implementation of which involves the joint efforts of government and society on levels of the state, regions and local self-government. To implement the strategy it is necessary to perform a set of tasks: to determine the basic parameters of environmentally safe condition; identify the priorities of economic policy in relation to the objectives of economic security; substantiate the ways and means of achieving the objectives of economic security; to form a set of measures to ensure the achievement of certain goals and objectives; identify the necessary resources for the implementation of certain tasks, as well as conditions and factors that ensure the greatest efficiency of their use; to ensure effective organization of monitoring the implementation of strategic planning documents in ensuring economic security. The mechanism for implementing the strategy involves combining the efforts of government and society at the state, regional and local governments to coordinate the strategy with existing comprehensive target programs and monitor its implementation based on targets. Information and information-analytical support for the implementation of this strategy is provided by the coordinating role of the relevant Ministry through the involvement of information resources of interested public authorities and public research institutions. Implementation of the economic security strategy should be ensured through the adoption of new laws and other regulations, amendments to legal acts in the field of agriculture and environmental protection, as well as the development of the State Program for Economic Security in Ukraine for 2022- 2024
MANAGEMENT OF RAISING FINANCIAL RESOURCES OF THE ENTERPRISE ON THE BASIS OF THE FINANCIAL RISK RATIO TARGETING
Authors: FORKUN IRYNA , GORDEEVA TETYANA ,   Khmelnytskyi National University
Published: March 2022

The article analyzes the essential characteristics and modern approaches to raising different types of financial resources by enterprises in order to ensure continuous operation. Raising financial resources is a master goal of financial activity. It is substantiated that sufficient financial security in case of lack of equity causes borrowing financial resources, which leads to changes in the size and composition of equity and liabilities of the enterprise. The efficiency of financial activities can be assessed through the balance between own and borrowed financial resources. However, financial risks are closely related to the lack or the probability of loss of financial resources due to changes in prices, interest rates, exchange rates, changes in the activities of the industry or a particular borrower. They are the most threatening and destructive for the company, and therefore require constant monitoring, evaluation and minimization. The assessment of the quality of raising financial resources should be considered according to the balance sheet of the enterprise operating in the telecommunications market. This market is chosen because of its rapid development due to global trends. It is proposed to manage the financial resources of the enterprise on the basis of targeting the financial risk ratio, which provides for the establishment of targets for the allowable value of the financial risk ratio and allows a better approach to the formation of borrowed capital (liabilities). The integrated indicator of the quality of raising financial resources by the enterprise is constructed, which allows to calculate forecast scenarios and to make administrative decisions. Therefore a choice of strategy for raising financial resources should be made taking into account all factors of influence and risks.
THEORETICAL FUNDAMENTALS OF EFFICIENCY EFFICIENCY OF AGRICULTURAL ENTERPRISES
Authors:   Poltava State Agrarian Academy, BAHAN NADIIA
Published: March 2022

The article considers theoretical updates on the efficiency of resource use of agricultural enterprises. Researchers’ views on the essence of the concept of “resources” and their own statement of the concept of “resources of the agricultural enterprise”, which is a set of interconnected natural, tangible, intangible, financial, labor, time and information factors that interact with each other and taking into account the influence of external and internal environmental factors ensure the smooth operation of the agricultural enterprise in order to obtain maximum profits, taking into account the economic, environmental and social bases. The classification of types of resources of the agricultural enterprises which structure includes material (includes raw materials, materials) is offered; intangible (including licenses, innovative technologies), labor (able-bodied population), financial (include equity and borrowed capital, cash), natural (natural forces and substances), energy (include power of mechanical engines), information (documents and document arrays) and time (ability to make quick decisions) resources. This classification is proposed in order to take into account the characteristics and distinctive characteristics of the types of resources of agricultural enterprises, and at the same time, in order not to overload the more detailed division of resources. A study of the types of resource efficiency allocated by domestic and foreign scientists has been conducted. Scholars’ views on the types of efficiency differ significantly, in particular, fourteen types of resource efficiency have been identified. Taking into account their diversity and peculiarities of typification, it is proposed to further conduct research on economic, environmental and social efficiency of the use of resources of agricultural enterprises.
CURRENT TRENDS IN THE DEVELOPMENT OF THE MARKET OF TOURIST SERVICES OF UKRAINE IN MODERN CONDITIONS
Authors:   Petro Vasylenko Kharkiv National Technical University of Agriculture, Moisieieva Nataliia , Krupitsa Iryna ,   Odessa National Academy of Food Technologies, BAIRACHNA Oksana ,   Odesa National Academy of Food Technologies
Published: March 2022

The article establishes that in the current conditions of economic development of Ukraine tourism is one of the most promising industries. There is a positive trend in the provision of tourist services, which indicates that the number of foreign tourists visiting the country has decreased, while sharply increased outbound tourism. In addition, research shows a serious dissatisfaction with domestic demand for tourism products. It is established that in order to meet the demand for the tourist product in the country and abroad, Ukraine has proposed certain areas of development of tourist services. We can say about the introduction of new methods of tourism, improvement of traditional forms of tourism, full use of the tourist potential of tourist destinations. From the economic and social point of view the direction of development of the industry of tourist services of the country in modern conditions is perspective. The paper highlights the current situation and current issues of industry development, as well as possible areas of development of tourist services. Tourism can help increase revenues at all levels of the budget, increase employment opportunities and attract domestic and foreign investment. At the same time, the modern development of the tourism industry of Ukraine is characterized by deep contradictions in its organizational structure, direction of development, qualitative and quantitative characteristics.
PECULIARITIES OF INFORMATION SUPPORT FOR ENTERPRISE MANAGEMENT
Authors: MYKOLIUK OKSANA , BOBROVNYK VALENTYNA ,   Khmelnytskyi National University
Published: March 2022

The article analyzes the role of information, which is to ensure the ability of senior management to respond in a timely and adequate manner to global economic challenges in order to quickly and efficiently make appropriate management decisions. It is emphasized that an important factor in achieving the goals of sustainable development of both society and the individual enterprise is the timely provision of reliable, necessary and sufficient information. The role of approaches to understanding the essence of information support is specified, and also classification characteristics of information resources of the enterprise are revealed. The relationship between the perfection of the management system and the information system is revealed. The external and internal information resources of the enterprise are outlined and the possibilities of their use in the development of the enterprise on the basis of the use of modern digital technologies are determined. It is proved that the quality and efficiency of information support significantly affects the effectiveness of any management technology. It is substantiated that the formation of information support is a rather complex and multifaceted process of providing a convenient and effective form of information exchange both inside the company and outside. The role of effective functioning of information support coming from three main sources is emphasized: enterprise information; information from the media and information from consulting firms. The problem of creating information support for enterprise management in order to form new prospects for their further development is actualized. The conclusion is made about the need to create a modern information infrastructure, which is a priority for the development of the business sector.