TRENDS AND PROSPECTS OF DIGITAL TRANSFORMATION OF THE UKRAINIAN ECONOMY IN THE CONDITIONS OF EUROPEAN INTEGRATION
Authors: Hryshyna Nataliia , Hryshyna Larysa , Karas Petr 
Published: April 2024

The processes of globalization, scientific and technical development of many countries and informatization of society require significant changes within the sphere of economic activity. Traditional economic activity is being restructured in the direction of using information, communication and digital technologies, which causes its transition from one that consumes resources to an economy that creates them. The development of digital technologies has activated a deepened interest in the establishment of the digital economy's foundations and the study of its impact on the economic growth of many countries. Digital transformations contribute to the development of small and medium-sized businesses, smart transport management, increased safety and improvement of ecology, improvement of housing and communal services, electronic interaction with local authorities, improvement of the population's level of digital skills. In Ukraine, at the state level, considerable attention is paid to the use of digital transformations for the development of the economy and society. Digitization is defined as a mechanism of economic growth due to the ability of technologies to positively influence the efficiency, effectiveness, cost and quality of economic, public and personal activities. This is reflected in the Digitalization Strategy of Ukraine until 2030 [1]. Choosing to cooperate with the countries of the European Union is an important stage in the development of Ukraine's economy. This has led to the development and approval of the strategic document known as the Digital Compass 2030 [2]. The main four directions are highlighted, which include the development of highly qualified specialists in the field of digital technologies, safe and effective sustainable digital infrastructure, digital transformation of business, digitization of public services, which in turn include specific goals for the formation of a prosperous digital future of the country. Literary review. Research on the development of digital transformations in the economy is reflected in many scientific works of foreign and domestic economists, including I. Irtyshcheva, L. Ligonenko, H. Lopushnyak, O. Mykhaylenko, S. Mishchenko, K. Pugachevska, M. Rudenko, I. .Strutynska, B. Teteryatnik, A. Khripko and others. [3,4,5,6,7]. In particular, the results of the study of prerequisites, challenges and drivers of digital transformation of domestic business structures are noted in the scientific works of I. Strutynska [6]. The author formulated the methodological provisions of the digital transformation of business structures, which provide for the systematic structuring of business processes, business models, factors, indicators of the processes of digital transformation of enterprises. Analytical assessment of Ukraine's position in the global indices of the digital economy is reflected in the works of M. Rudenko [7]. But at the same time a significant number of problems digital transformation of Ukraine's economy in war conditions remain insufficiently disclosed.