The Impact of Interactive AR Technology on the Communication of Intangible Cultural Heritage - Case Study of Chaozhou Opera in China
Authors: Xiao Mingyan , Chen Yue , Huang Huaming 
Published: June 2023

The dissemination of intangible cultural heritage has gradually become the core of national cultural development and progress, and how to properly protect and inherit intangible culture has also become the main task of the cultural industry. With the accelerated development of artificial intelligence and technology, technology has brought new vitality and vitality to the dissemination of intangible cultural heritage. This study is based on augmented reality technology and uses interactive AR technology to design and practice the problems and challenges in the inheritance of intangible cultural heritage. Digitally transforming traditional Chinese Chaoju culture, breaking through traditional presentation methods, not only achieves the revitalization of intangible cultural heritage, but also strengthens the convenience of dissemination. The article first discovers the current inheritance issues of intangible cultural heritage through research, questionnaires, and literature research, and summarizes the current status of intangible cultural heritage dissemination technology. Then, the application and advantages of AR technology in the dissemination of intangible cultural heritage were explored. Through existing case studies, the design methods and principles of AR technology intervention were analyzed, and the application forms of AR technology in the design of intangible cultural heritage dissemination were sorted out. The direction and direction of design practice were proposed. Finally, taking the Chinese Chaozhou Opera culture as an example, the design practice was verified. Through field visits and questionnaires, the researchers deeply explored the current living conditions and communication difficulties of Chaozhou Opera, and grasped the pain points of Chaozhou Opera communication. After a series of analysis and summary, the cultural elements of Chaozhou Opera are extracted, and interpreted with Chinese traditional Paper Cuttings technology, forming a three-dimensional picture book. Then, based on user experience theory, considering the dimensions of visual presentation, functional attributes, and interactive experience, Chaoju characters are interacted with users in the form of augmented reality through an app. This includes an introduction to the history and culture of Chaozhou Opera, as well as interactive features of Chaozhou Opera characters, enhancing users' interactivity, entertainment, and participation in experiencing intangible cultural heritage. In the design practice, it has explored a new path for the dissemination of Chinese Chaozhou Opera culture, laid a foundation for the development of its digital path, and also verified the design orientation of augmented reality technology in the dissemination of intangible cultural heritage, as well as its advantages and necessity for the dissemination of intangible cultural heritage. At the same time, it has also provided some reference experience for the dissemination of other intangible cultural heritage technologies. On the basis of this design practice, this study will improve the design system of intangible cultural heritage in AR communication, providing certain methods and theoretical support for intangible cultural heritage. The application of AR technology in communication is not limited to the cultural and tourism industry, and most of the technologies of intangible cultural heritage have not yet been further inherited and developed. Therefore, the follow-up research will further appropriately apply the AR technology integration and transformation mode of intangible cultural heritage culture to space display, cultural IP image creation, and other fields, forming a new paradigm based on interactive AR technical communication intangible cultural heritage technology design research.