Teaching with Artificial Intelligence in Rural Communities for Microenterprise Development
Authors: Rubí Oropeza-tosca Diana , Martinez Rodolfo , Notario-priego Roger , Gonzalez -izquierdo Karina , Rivera-rodriguez Maria 
Published: January 2025

This study explores the use of artificial intelligence (AI) as an educational tool to train rural communities in sustainable development and microenterprise creation. The initiative aimed to strengthen local knowledge on the sustainable use of native species, particularly Atractosteus tropicus (tropical gar), and to foster economic growth through the development of innovative products and the creation of small businesses. The communities were trained on the importance of conserving local biodiversity while sustainably utilizing these natural resources for economic purposes.AI played a key role in creating customized educational training materials designed to meet the needs and cultural context of the communities. These instructional materials focused on sustainable fishing practices as well as the development of products derived from this local species. AI helped bridge the gap between existing community practices and new sustainable approaches by applying traditional knowledge with personalized teaching techniques. This integration empowered communities to balance environmental management with economic opportunities.A fundamental component of the program was the development of entrepreneurial skills. Participants, many of whom were women, received training in microenterprise creation, branding, and marketing strategies. AI-generated materials guided them in creating value-added products, such as tropical gar tamales and empanadas, which could be marketed locally and regionally. The hands-on approach, which included financial management and sustainable production, provided participants with a solid foundation to establish and grow their businesses.The training aimed to empower community members by providing them with the necessary tools to effectively start and manage microenterprises. Additionally, the AI-driven approach facilitated financial education, enabling participants to acquire business management practices that support long-term economic sustainability. This approach combined biodiversity conservation with business development, fostering a greater understanding of how environmental care can coexist with economic growth.Preliminary results indicate that community members gained confidence in applying sustainable practices and creating new businesses, expressing through interviews an interest in continuing to participate in similar projects that address socioeconomic development through the sustainable use of natural resources. The project reinforced a sense of belonging and responsibility towards natural resources within the community, and the trainers expressed interest in continuing to use AI-driven methods to enhance their skills. The success of this project demonstrates that AI can be a powerful tool for promoting sustainable development in rural areas, particularly when combined with education and discipline in management, community participation, and the protection of native species.Future research will focus on the long-term effects of these educational initiatives on the economic and environmental outcomes of the communities. The potential to expand this approach to other rural areas facing similar challenges will also be explored, with the aim of contributing to the Sustainable Development Goals (SDGs) related to environmental conservation and the economic empowerment of rural communities.