bluuebunny/crossref_metadata_2025 huggingface dataset:
The Impact of Celebrity Endorsement on Young Female Consumers’ Purchase Intention: The Mediating Effects of Customer Attitude (A study in Indonesia Beauty Industry)
Authors: Permatasari Intan Ayu , Widodo Arry , Rubiyanti Nurafni , Silvianita Anita
Published: February 2025

This research explores the relationship between celebrity endorsement and purchase intention among young female consumers in Indonesia's beauty industry, emphasizing the mediating role of customer attitudes. In this digital era, the findings reveal that celebrity endorsements positively impact purchase intentions. Specifically, the visibility, credibility, and attractiveness of celebrities, leading to increased purchase intentions. Moreover, customer attitudes serve as a crucial mediator between celebrity endorsement and purchase intention. The study employs a quantitative approach, utilizing a structured questionnaire distributed to sample of young female consumers respondents. This study contributes to the understanding of marketing strategies in the beauty industry, suggesting that brands should carefully select celebrity endorsers who resonate with their target audience to maximize effectiveness.
The Effect of Hospital Image and Service Quality on Patient Loyalty through Satisfaction as an Intervening Variable in the Outpatient Unit Sawit Indah Perbaungan General Hospital
Authors: Hakim Farhana Abdul , Situmorang Syafrizal Helmi , Sembiring Beby Karina Fawzeea
Published: February 2025

This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient satisfaction (Z), and patient loyalty (Y) to examine the relationships among these variables. Data were collected through questionnaires, interviews, and documentation, and then analyzed using descriptive statistical analysis and path modeling with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) methods. The results show that hospital image and service quality significantly affect patient satisfaction, which in turn influences patient loyalty. This research is expected to provide insights for hospital management to improve patient satisfaction and loyalty, as well as contribute to the sustainability of the hospital's operations.
Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta
Authors: Atan Valensia Febiola , Nuvriasari Audita
Published: February 2025

The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability, and e-commerce adoption. 40 responders made up the study's sample. The sampling technique used the purpose sampling method with the research instrument used was a questionnaire. Based on the research results obtained that market orientation, marketing capabilities, and e-commerce adoption have a positive and significant effect on the Marketing Performance of Coffee Shops in Yogyakarta.
The Influence of Product Quality, Green Advertising and Environment Awareness on the Purchase Decision of Aqua Brand Packaged Drinking Water Products
Authors: Hidayati Dewiana Nur , Harsoyo Titik Desi
Published: February 2025

This study examines the influence of product quality, green advertising and environment awareness on purchasing decisions for Aqua brand bottled drinking water. The sample consisted of 100 consumer respondents who had purchased Aqua products. Data were collected through a survey using a questionnaire. The research indicate that: Product quality has a positive and significan influence on consumer purchasing decision for Aqua products, Green Advertising and Environmental Awareness does not have a significan influence on consumer purchasing decisions for Aqua products.
Implementation of Infrastructure Development Program in Flood Handling in Medan Selayang District, Medan City
Authors: Siregar Andi Mario , Harahap R. Hamdani , Ridho Hatta
Published: February 2025

This study examines the implementation of infrastructure development in flood management in Medan Selayang District, Medan City. Medan Selayang, being one of the flood-prone areas in the city, faces significant challenges due to rapid urbanization, inadequate drainage systems, and poor waste management. The objective of this research is to assess the effectiveness of infrastructure interventions, such as the construction of drainage channels, flood retention ponds, and river embankments, in mitigating flood risks and improving public resilience. Data collection was conducted through field observations, interviews with local authorities and community members, and analysis of flood occurrence records. The results indicate that while there has been notable progress in infrastructure development, challenges remain in terms of the sustainability and maintenance of these systems. Issues such as insufficient funding, lack of coordination between stakeholders, and limited public awareness of flood prevention measures have hindered the optimal functioning of flood management infrastructure. This study emphasizes the need for integrated planning, enhanced community participation, and continued investment in infrastructure to effectively address flood risks in Medan Selayang. The findings provide valuable insights for policymakers and urban planners in designing more resili.
The Influence of Online Customer Reviews and Promotions on Purchase Intentions of Wardah Cosmetic Products on Shopee in Surabaya
Authors: Mawardhany Shelomitha Kumala , Soebiantoro Ugy
Published: February 2025

Skin and body care products are increasingly important to support appearance, driving the growth of the cosmetics industry in Indonesia. One of the popular brands is Wardah. Shopee, as the most popular marketplace in Indonesia, offers the convenience of contactless shopping and practical payment methods. This study aims to analyze the influence of Online Customer Review (OCR) and promotions on purchasing interest in Wardah cosmetics on Shopee Surabaya. Data were collected through a Google Form questionnaire with a non-probability sampling method and involved 100 respondents. Data analysis used the bootstrapping method with SMARTPLS 3. The results show that OCR and promotions have a positive effect on purchasing interest in Wardah cosmetic products on Shopee.
Analysis of the Influence of Exports, Imports, Foreign Direct Investment (FDI) and Unemployment on Economic Growth: A Study in 6 ASEAN Countries
Authors: Hestika Dela , Armelly Armelly
Published: February 2025

This study aims to analyze the influence of exports, imports, foreign investment (PMA), and unemployment on economic growth in 6 ASEAN  countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, during the period 2017-2022. The method used in this study secondary and panel data analysis. Regression analysis reveals that export, import, and FDI variables have a significant influence on economic growth, while unemployment does not show a significant influence. This study is expected to provide useful information for the government, investors, and academics regarding the factors that influence economic growth in the ASEAN region.
Analysis of Educational Inequality on Economic Growth in South Sumatra
Authors: Zalianti Olvy Dica , Indraswanti Bertha Esti Iin
Published: February 2025

This study aims to analyze how big the educational inequality is and what factors influence it, such as poverty, population, government spending in the education sector, and per capita income, and how big its influence is on economic growth in the Province. This study is secondary data sourced from the Central Statistics Agency and the Directorate General of Fiscal Balance of the Ministry of Finance of the Republic of Indonesia. The data analysis method used is the Education Gini Index and panel data regression analysis with the Fixed Effect Model. The regression analysis uses two models, the first model's independent variables are poverty, population, government spending in the education sector, and per capita income while the dependent variable is educational inequality. The second model's independent variable is educational inequality while the dependent variable is economic growth. The results of the study show that educational inequality in South Sumatra Province in 2023 is at a low inequality level of 0.27. The results of the analysis in the first regression model show that poverty has a significant positive effect on educational inequality, while educational spending and per capita income have a significant negative effect.While the second regression model shows that educational inequality has a significant negative effect on economic growth.
Management of Electrolyte Disorders
Authors: Termiko Edi , Meutia Sri
Published: February 2025

There are several electrolytes that are important in maintaining homeostasis systems including sodium (Na+), potassium (K+), calcium (Ca2+) and magnesium (Mg2+). Electrolytes are essential for basic life functions, such as maintaining electrical neutrality in cells and generating and conducting action potentials in nerves and muscles. Electrolyte needs can come from food and fluids consumed. The amount of electrolytes can become unbalanced, causing high or low levels. Electrolyte imbalance is a serious condition that can have a significant impact on human health. Correct diagnosis of any electrolyte disorder requires a thorough understanding of the clinical symptoms and relevant laboratory tests. Careful management is needed to correct electrolyte imbalances and prevent serious complications
Bangngi Korongtigi: Girlfriend's Night Ritual in the Wedding Tradition of the Sayyid Community in Cikoang
Authors: Wandhini Nur Annisa , Najamuddin  , Ahmadin
Published: February 2025

This study aims to determine the background of the implementation of the Bangngi Korongtigi tradition in Cikoang Village, Manggarabombang District, Takalar Regency, the dynamics of the Bangngi Korongtigi Tradition, and the impact of the Bangngi Korongtigi Tradition on local communities. This research is a historical research method using four stages of work, namely heuristics, criticism, interpretation, and historiography. Data collection used observation, interview, and documentation techniques. The results showed that the Bangngi Korongtigi tradition in the marriage of the sayye community in Cikoang village has not changed significantly. Although the Bangngi Korongtigi ceremony in Cikoang has entered the age of modernization, the implementation of Bangngi Korongtigi of course changes that occur during the second phase cannot be avoided. The impetus for change comes not only from internal factors, but also from external factors. Nevertheless, the development of the Bangngi Korongtigi tradition continues to look forward. This study concludes that the Bangngi Korongtigi tradition has not changed in the implementation process. Changes only occur in the use of materials, namely grain, cotton trees, and offerings
Comparative Analysis of Effective Language Use in Istiqlal Mosque Friday Sermon Youtube Video Transcripts
Authors: Setiawan Alvin , Aghniasari Keisha Lalitha , Fawwaz Farikh Giyats , Putri Yessha Hanina Hardy , Subekti Ifni Izzati , Suresman Edi
Published: February 2025

This research examines the use of effective language in Islamic preaching, especially in Friday sermons. The focus of this research is on the text of the Friday sermon published by the Istiqlal Mosque management and the YouTube platform. This study analyzes the linguistic strategies of two preachers who had the opportunity to become Friday preachers at the Istiqlal Mosque. Using qualitative descriptive analysis, this research explores the role of rhetorical devices such as analogies, metaphors, and storytelling. The research results highlight that effective use of language, which is rooted in Qur'anic principles such as al-hikmah (wisdom), al-mauidzah al-hasanah (good advice), and al-mujjadi (polite argumentation), plays a role in important in conveying da'wah messages that are persuasive and easy to understand. These findings aim to develop a comprehensive framework for improving da'wah communication so that it can be accepted by diverse audiences in both traditional and digital contexts
The Relationship Between Formula Milk Feeding and the Incidence of Acute Diarrhea in Babies 0-6 Months
Authors: Ginting Brigita Sari Kristina Br. , Pantow Sefry M. , Siregar Muchtar Nora Ismail , Jusuf Muhammad Isman , Ibrahim Sri Andriani
Published: February 2025

Diarrhea is a common disease in newborns and toddlers that can cause death. One of the factors that causes diarrhea in babies is a lack of exclusive breastfeeding or failure to breastfeed for two years. Exclusive breastfeeding for 4 to 6 months is often considered a preventative measure against allergies and some diseases, including infections and diarrhea. The author intends to examine the relationship between formula milk consumption and the incidence of diarrhea in infants aged 0-6 months at Prof. Hospital. Dr. H. Aloei Saboe Gorontalo City. This study used an analytical observational design with a cross-sectional approach. The research sample consisted of 32 newborn babies who met the inclusion and exclusion criteria at RSUD Prof. Dr. H. Aloei Saboe Gorontalo City. Data analysis was carried out univariate and bivariate using the Pearson Chi-Square test. The results for choosing the type of cow's milk formula were 83.8%, the results for the method of giving formula milk were found to be 75.7% which did not comply with the provisions, and the results for the method of making formula milk were found to be 72.0% which were not in accordance with the provisions. There is a relationship between the method of administration, selection and manufacture of formula milk and the incidence of acute diarrhea in infants with p<0.05. There is a significant relationship between giving formula milk and the incidence of diarrhea in babies 0-6 months at Aloe Saboe Hospital, Gorontalo. It is hoped that the public will be aware of how important cleanliness is in serving formula milk to babies
The Effect of Compession and Discipline on Employee Performance at P.T. Indolacto
Authors: Rachmawati Rizki , Sugiarti Sri , Simanulang Fransiska , Simanulang Sairun
Published: February 2025

Employee compensation and discipline can influence employee performance in the company, so human resource management must pay attention to this if they want to improve employee performance. The problem formulation is the influence of compensation and discipline on employee performance. Data processing is assisted by tools, namely SPSS V.24. The results of data processing obtained a correlation coefficient of 0.878, this shows that the influence is very strong, if seen from the coefficient of determination, namely 0.762 (76.2%) it means that the influence is 76.2%, while the last 23.8% is influenced by additional elements not examined in the F test, resulting in a calculated F of 87.452, while the F table of 3.16 shows that if the calculated F is greater than the F table (87.452 is greater than 3.16), then Ho is rejected and Ha is accepted, indicating that compensation and discipline influence the performance of P.T. employees. Indolacto
The Cracking of 1-Octadecanol Into Short Chain Alkane and Alkene Compounds
Authors: Handoko Donatus Setyawan Purwo , Triyono
Published: February 2025

Research has been carried out on the cracking mechanism of 1-octadecanol into short chain alkane and alkene compounds using a cracking technique using a Fluid Fixed Bed reactor, which is operated at temperatures between 450 oC to 500 oC for 30 minutes. The catalyst is positioned so that the feed vapor passes through a number of catalysts. The resulting product was analyzed using GC-MS. The results obtained are as follows. With the Ni/ZSiA catalyst, the catalytic hydrogenation of 1-octadecanol to 1-octadecene reached 20.21 percent, 5-octadecene reached 14.37 percent, and 9-octadecene reached 10.40 percent. The main product of catalytic hydrogenation is 1-octadecene. The results obtained at a hydrogen flow rate of 10 mL/minute and a temperature of 450 oC produce maximum alkane and alkene products < C12 (15.29%)
Naimaecosync as a Waste Management Aggregator in Supporting Extended Producer Responsibility for Industries in Indonesia
Authors: Dewi Mutia Rahmi , Islamy Imam Teguh , Apridal Fauzi Isyrin , Sy Yulia Jihan , Atma Yori Adi , Vadreas Andrew Kurniawan
Published: February 2025

Extended Producer Responsibility (EPR) is a program that holds industries accountable for their products' environmental impact throughout their lifecycle. To guide EPR implementation, Indonesia's Ministry of Environment and Forestry issued Regulation P.75/2019 on waste reduction by producers. One key government initiative is optimizing partnerships for post-consumer packaging waste collection through Waste Banks, TPST3R, Recycling Centers, and digital platforms. This research introduces NaimaEcoSync, a platform designed to streamline waste take-back by integrating waste management data and mapping reports for industries. Developed using the Scrum methodology, NaimaEcoSync achieved a usability score of 96.07%. The platform contributes to industry sustainability by reducing waste and supporting EPR implementation in Indonesia
Implementation of the Child Protection Law in Handling Cases of Violence Against Children in Indonesia
Authors: Fisabil Kintan , Putri Dinda Aulia , Hosnah Asmak Ul
Published: February 2025

Family members who commit violence against each other are called domestic violence (KDRT). This form of violence can be physical, psychological, sexual or economic. Domestic violence often occurs in intimate relationships, but can also involve other family members, such as children or parents. One of the most common cases is violence against children, which can be found in various places throughout Indonesia's provinces. This is very paradoxical because parents are supposed to provide sincere love, guidance and education to children, who are supposed to be the next generation. The family, which should be a safe and comfortable place, actually creates fear for children. Children who experience physical, verbal, emotional, mental, or sexual abuse experience symptoms of mental disorders that can interfere with development and social interactions, according to research. To implement the Child Protection Law, the government, society and various parties must work together to create a positive environment that supports children's development. With the right steps, it is hoped that cases of violence against children can be minimized and victims receive the necessary protection.
Implementation of Pancasila Values in the Formation of Law No. 1 of 2023 (New Criminal Code)
Authors: Harahap Ahmad Rivai Ardiansyah , Farros Sayyid Al , Hosnah Asmak Ul
Published: February 2025

The historical journey of the Indonesian nation from the colonial era to independence can be understood as a paradigmatic journey. Politically, Indonesia underwent a transformation from a peripheral nation to an entity that took over the center of power through the proclamation of independence in August 1945, moving from the Dutch East Indies to the Republic of Indonesia. Not all nations that have achieved independence have tried to build a new life based on innovative principles. In this context, the role of Pancasila and the 1945 Constitution (1945 Constitution) has a very important significance to these fundamental changes. Pancasila, as a basic state norm (staatssfundamentalnorm), functions as a grand design  for society and a new life in Indonesia. Similarly, the establishment of Law Number 1 of 2023 concerning the National Criminal Code (KUHP) still reflects the values of Pancasila as the country's basic norm which will come into effect in 2026. Law Number 1 of 2023 (New Criminal Code) introduces a number of new criminal concepts that are different from the previous Criminal Code. This renewal is expected to be able to answer the legal challenges faced today and replace colonial concepts that have become obsolete and no longer relevant in overcoming contemporary problems. This update covers three main issues in criminal law: first, the formulation of unlawful acts; second, criminal liability, both against individuals as perpetrators and against legal entities; and third, the type of crime and actions that can be applied. The change in the concept of penal in the National Criminal Code is influenced by the development of criminal theory, which shows a shift from a retributive approach to restorative justice. Therefore, the purpose of criminalization is not only to focus on punishment, but also to try to balance two aspects of community protection, namely the victim and the perpetrator.
The Impact of Minimum Wage, Economic Growth, and Unemployment on Poverty Levels in Sumatera
Authors: Sihotang Saut Martua , Hermanto Bambang Agoes
Published: February 2025

This study analyzes the effect of minimum wage, economic growth, and unemployment rate on the poverty rate in Sumatra Island, Indonesia. The data used is panel data from 10 provinces in Sumatra during the period 2016-2023.The analysis was conducted using the Random Effects Model (REM) method with EViews 12 software. The findings indicate that the minimum wage variable exerts a significant negative influence on the poverty rate, while economic growth demonstrates no substantial effect. Conversely, the unemployment rate exhibits a significant negative impact on poverty.These observations align with the principles of the Wage Efficiency theory and the Social Security Theory, underscoring the significance of augmenting the minimum wage and implementing policies to manage unemployment in efforts to alleviate poverty. However, it is important to note that national economic growth has not been sufficient to meaningfully address the issue of poverty, underscoring the necessity for a more targeted strategy that focuses on enhancing accessibility to education, healthcare, and economic opportunities for disadvantaged populations.
Information Warfare Strategy in the Perspective of War Threats to Social and Political Stability in the Digital Age
Authors: Yudho Amdex Dwi Satyo , Afifuddin Mochammmad , Suhirwan Suhirwan
Published: February 2025

Information warfare in the context of asymmetric warfare poses a significant challenge to social and political stability in the digital era. This study is motivated by advancements in information and communication technology that enable instant dissemination of information, creating opportunities for state and non-state actors to exploit social vulnerabilities through disinformation and propaganda. The objective of this research is to analyze information warfare strategies in asymmetric warfare and their impact on national stability. Employing a qualitative method with a literature review approach, the study delves into concepts such as asymmetric warfare, social stability, and the digital era. The findings reveal that actors employ framing, agenda-setting, and disinformation techniques to create polarization and undermine the legitimacy of social institutions. Social media serves as a key tool in propagating highly effective propaganda. The study concludes that digital literacy and stronger social media regulations are critical for enhancing social resilience. Recommendations include developing comprehensive digital literacy programs, utilizing AI-based early detection technologies, and strengthening collaboration between the government and civil society.
Strengthening Cyber Resilience through IoBT Best Practices: Future Applications
Authors: Mohadib Mohadib , Widjdi Achmad Farid , Fathoni Azhar , Faruq Saddam Rasyidin Al
Published: February 2025

In today's digital era, Internet of Battlefield Things (IoBT) security has become particularly important in ensuring the success of military operations and national security. Through systematic literature observations reviewing publications from 2015 to 2024, this research aims to identify and implement best practices for securing IoBT in state protection, explore potential study topics for future development, and suggest significant IoBT security research topics for researchers. The research results show that developing strong security standards, implementing effective cybersecurity, increasing security awareness, and training, and developing a curriculum are critical to securing IoBT. Additionally, this research also identifies research opportunities that can help implement effective IoBT security strategies and inspire the development of various training curricula. These recommendations will help implement the best IoBT security practices to enhance national security and inspire academic innovation.
Holding Point and Holding Pattern Feasibility Test for Training and Initial Approach Procedure
Authors: Zepa Giga Valtian , Fajril Almeyda Iftitach , Wicaksono Agung Wahyu
Published: February 2025

Holding pattern is an aircraft maneuver to remain in the air within a certain period to delay movement. This research aims to ascertain whether the creation of certain holding points used specificially for holding patterns exercises. This research uses the Research & Development (RnD) method which involves the process of planning, technical design, and feasibility test using Cessna 172Sp aircrafts. The results showed that the holding point could be carried out at the coordinates of the holding point coordinates 8°20'59"S 114°08'48.8"E which was then named point "MEYDA". The feasibility test results show that two holding patterns can be used, namely Model 1 (inbound 150° and outbound 330°) and Model 2 (inbound 080° and outbound 260°).
The Influence of Work Motivation, Organizational Commitment, and Job Satisfaction on Organizational Citizenship Behavior at the Yogyakarta Special Region Manpower and Transmigration Office
Authors: Fatinabilah Galih Anisah , Dwiarti Rina
Published: February 2025

The purpose of this research is to examine how the DIY Manpower and Transmigration Office's staff members' levels of job satisfaction, organisational commitment, and intrinsic motivation affect their OCB. The study's population included 85 workers selected using saturation sampling, and the research methodology was quantitative. The measuring tool used was a Likert scale. The results of the instrument tests demonstrate that the data is valid and trustworthy, distributed normally, and does not exhibit any signs of heteroscedasticity or multicollinearity. According to the study's results, an individual's level of job satisfaction significantly and positively affects their OCB, although work motivation and organisational commitment do not. At the same time, OCB is positively and significantly impacted by all three factors. This study's findings may help guide future studies and business initiatives aimed at enhancing organisational citizenship behaviour (OCB), which in turn impacts the success of organisations in reaching their objectives.
The Effect of Capital Structure, Profitability, and Company Size on Stock Returns in the Energy Sector Listed on Bei for the 2019-2021 Period
Authors: Pratiwi Nike Aditia , Dwiarti Rina
Published: February 2025

The purpose of this quantitative research is to examine the relationship between energy sector stock returns listed on the bei from 2019 to 2021 and factors such as capital structure, profitability, and firm size. For the years 2019–2021, a total of 150 energy-related enterprises listed on the IDX make up the study population. We used SPSS for statistical testing after collecting data from energy sector businesses' financial statements, which are available on the IDX website (www.idx.co.id). The findings demonstrated that stock returns are positively and significantly impacted by capital structure, profitability, and firm size, both alone and together.
Analysis of the Influence of Work Culture and Work Environment on Employee Turnover Intention PT. ABC President Indonesia
Authors: Astuti Widia , Yanuarso Bambang Purnomo , Sunaryo M. Yusuf
Published: February 2025

The purpose of this research is to analyze how much influence between work culture and work environment on employees turnover intention at PT ABC President Indonesia, both partially and simultaneously. The used research method is a quantitative method. Data collection techniques used were observation, interviews and distributing questionnaires. Data analysis methods used were normality test, multicollinearity test, heteroscedasticity test, F test, T test, coefficient test of determination and multiple linear regression. Population 150 people with sample used was 60 people according to calculations using the Slovin formula with a tolerance error of 0,1 or 10%. Based on the results obtained that the work culture and work environment at PT ABC President Indonesia (ABCPI) could be said to be unfavorable and has much affect on turnover intention both partially and simultaneously. This is evidenced by the results of the T count 3,780 > t table 1,6720 for the influence of work culture on turnover intention, the result of T count 1,952 > t table 1,6720 for the influence of the work environment on turnover intention, and the F test 16,236 > F table 3,16. Also based on the results of coefficient test of determination, the value of R Square is 0,363 which means that work culture and work environment affected of turnover intention by 36.3%.
Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia)
Authors: Edy Irwan Christanto
Published: February 2025

The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research uses a quantitative approach. The novelty of research is cognitive dissonant behavior by examining its constituent factors. Respondents include the millennial generation who buy fashion products on Shopee. Purposive sampling method. The data collection technique uses a closed questionnaire. The data is statistically analyzed with SEMPLS. The findings of the analysis showed that cognitive dissonance was positively and significantly influenced by lifestyle. The implication of this research is that in online business, every marketer, especially fashion products, must understand the characteristics of the lifestyle that develops in society. Lifestyle is a very strong shaping factor in cognitive dissonance purchasing decisions.
Comparison of Students' Chemistry Learning Outcomes through Verification of Concept Maps and Mind Maps in Discovery Model Learning
Authors: Auliah Army , Islawati Islawati
Published: February 2025

Chemistry learning requires an understanding of complex abstract concepts. The Discovery Learning model has been applied to improve student understanding, but the verification stage in this model is often an obstacle in connecting the concepts found. This study compares the verification of concept maps and mind maps in improving student learning outcomes. The research method used is comparative descriptive, with two experimental groups each using concept maps and mind maps. The research instruments include learning outcome tests, assessment rubrics, and observations. The results showed that concept maps support systematic understanding more, while mind maps are more effective in developing flexibility of thinking. The verification process plays a role in correcting student misconceptions. These findings provide insight for educators to adjust learning methods to improve understanding of chemical concepts.
The Effect of Potassium Fertilizer and Eco-Enzyme on the Growth and Production of Shallots (Allium ascalonicum L.)
Authors: Saragih Meylin Kristina , Simanjuntak Pantas , Panataria Lince Romauli , Sitorus Efbertias
Published: February 2025

This study aimed to determine the effect of potassium fertilizer and eco enzyme on the growth and production of Shallots (Allium et al.). The study used a Factorial Randomized Block Design (RAK) with two factors studied. The first factor was KCL fertilizer (K) with four levels, namely: K0 = No Application, K1 = 10 grams/plot (equivalent to 100 kg/ha), K2 = 15 grams/plot (equivalent to 150 kg/ha), K3 = 20 grams/plot (equivalent to 200 kg/ha), The second factor Eco Enzyme (P) 3 levels, namely: P1 = 7 ml/liter of water, P2 = 10 ml/liter of waterP3 = 13 ml/liter of water. The results showed that potassium treatment significantly affected plant height 5 MST but had no significant impact at the ages of 2, 3, and 4 MST and the number of bulbs per sample. Eco-enzyme treatment had no significant effect on plant height or number of bulbs per sample. The interaction between potassium fertilizer and eco-enzyme had no significant effect on plant height and number of tubers per sample.
Effect of Chicken Manure and Magnesium on the Growth of Arabica Coffee (Coffea arabica L.) Sigararutang
Authors: Siahaan Lasminar , Siregar Rolan , Nainggolan Theodora MV , Oppusunggu Lastayati
Published: February 2025

Effect of Chicken Manure and Magnesium on the Growth of Sigararutang Arabica Coffee. The purpose of the study was to determine the effect of chicken manure and magnesium on the growth of sigararutang arabica coffee. The research was conducted on the land of Fak. Unita Agriculture, with an altitude of ± 1400 m above sea level. Factorial Randomized Group Design (RAK), namely 4 levels of chicken manure K0 (control), K1 (1 kg plot), K2 (3 kg plot), K3 (5 kg plot) and 4 levels of magnesium M0 (control), M1 (10 g/ltr water), M2 (20 g/ltr water), M3 (30 g/ltr water). Parameters observed were plant height increase (cm), stem diameter (mm), leaf area (cm2), number of primary branches (branches) and leaf magnesium nutrient content (%). Treatments were tested with Anova on the observed parameters and continued with DMRT at 5% level and regression test. The results showed that chicken manure treatment had a significant effect on the increase in plant height (cm), stem diameter (mm), number of primary branches (branches) and leaf area (cm2). The treatment interaction significantly affected the number of primary branches (branches), leaf area (cm2) and leaf magnesium nutrient content (%). The treatment of chicken manure at the level of 5 kg/plot had the highest results on the increase in plant height, number of primary branches, leaf area. The interaction of 5 kg/plot chicken manure and 30 g/ltr water magnesium treatment resulted in the highest number of primary branches and leaf area.
Integrated Economic and Land Evaluation of Cocoa Commodity in Pintu Rime Gayo District, Nanggroe Aceh Darussalam, Indonesia
Authors: Hakim Dani Lukman
Published: February 2025

Bener Meriah Regency is known for its significant agricultural and plantation potential, particularly in horticultural commodities like vegetables and fruits. Arabica coffee is the primary crop, with 39,702 hectares dedicated to its cultivation. Cocoa has notable development potential, and locals in Pintu Rime Gayo District have begun cultivating it without scientific guidance. The study aimed to determine suitable areas for cocoa development using economic and land evaluation systems. The quantitative economic analysis included indicators such as Gross Margin (GM), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), and Net Present Value (NPV). Land suitability was assessed by comparing the agricultural needs of cocoa with the area's land characteristics. The study found that the land in Pintu Rime Gayo is generally marginally suitable (S3) or not suitable (N) for cocoa. Several limiting factors for the development of cocoa commodities that can be identified in the analysis process are water availability (wa), rooting media (rc), nutrient availability (na), flood hazard (fh), and erosion hazard (eh). Financially, the price of dry cocoa beans is IDR 8,650 per kilogram, with a gross margin of IDR 1,652,922 per hectare per year and a BCR of 0.93, indicating that each unit of capital yields 0.93 times its value in revenue. The IRR was 15.33%, and the NPV was 684,848.
The Role of Humans in the Perspective of Islamic Educational Philosophy
Authors: Pramono Bayu , Sirojudin Rumbang , Muttaqin Zainal , Supianto Supianto , Fauzi Anis
Published: February 2025

This study discusses the role of human beings in the perspective of Islamic educational philosophy with a qualitative approach to literature study. Based on a literature review, the main findings show that education in Islam has a holistic goal, which includes intellectual, moral, and spiritual development. Al-Farabi and Al-Ghazali's thought emphasizes the importance of balancing worldly and ukhrawi knowledge, as well as moral development as an integral part of education. The study also identifies the relevance of classical thought in the context of modern education and evaluates how these theories can be applied in current Islamic educational practices. The implications of this research include the application of Islamic educational philosophy to form individuals who are not only intelligent, but also have noble character.
Sustainability Metrics in Emerging Markets: Analyzing ESG Scores Through Financial Returns and Risks
Authors: Lirisanti Dika , Husodo Zaäfri Ananto
Published: February 2025

This study examines the impact of stock returns and risks on ESG (Environmental, Social, and Governance) scores in emerging Asian markets during the COVID-19 pandemic. Utilizing panel data from Refinitiv Eikon for March 2019 to March 2022, this research investigates how returns, risks, and control variables such as Excess Market Return, SMB, HML, and Liquidity influence ESG scores. The findings reveal that returns and risks exhibit differential impacts on ESG scores, with social factors emerging as the most influential ESG component. These results highlight the nuanced role of financial performance in driving ESG metrics during crises, particularly in less-developed markets.
Understanding the Capabilities and Implications of Agentic AI in Surveillance Systems
Authors: Ahmed Nisher , Hossain Md Emran , Hossain Zakir , Kabir Md Farhad , Hossain Iffat Sania
Published: February 2025

Agentic AI can also mean the speeding up of new levels of surveillance systems the size of which has never been encountered before which grants automation decision making and realtime responses. Examples of stateful models of an agent are agentic AI, where an agentic AI isn't just a static function, but has capabilities to reason and learn with reference to the environment and goals. The paper explores the possible implications of embedding Agentic AI in surveillance systems, demonstrating how it could revolutionize monitoring, identification of threats, and response systems. Agentic AI: how this would take surveillance to a whole new levelThis is better than never breaking your objectivity at all, but leaves you to micromanage thousands of processes each requiring situational analysis and prediction in real time to create data packets, imploding the challenges of complex environments into just a number/sensible statistic. Yet, the application of Agentic AI for surveillance raises several ethical, legal, and social issues, such as about privacy, accountability, and the risk of misuse. It also outlines challenges to transparency, neutrality and oversight of Agentic AI systems (in their design and deployment), and emphasises the need for powerful regulatory frameworks able to confront risk. Moving forward the ability of Agentic AI to enhance surveillance technologies is significant, but the implementation of such a technology must be implemented correctly while remaining at or below the existing moral paradigms of our society and protecting the fundamental human rights of the individual.
The Influence of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth on Purchase Decisions for Innisfree Korean Skincare Products
Authors: Amanah Naning Dwi , Randikaparsa Irawan , Astuti Herni Justiana , Bagis Fatmah
Published: February 2025

This research investigates the impact of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth (E-WOM) on the purchasing decisions of Innisfree skincare products among university students. Utilizing a quantitative approach with purposive sampling, the study involved 293 respondents. Data analysis was conducted using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) technique to evaluate the relationships among variables. The results reveal that Country of Origin, Celebrity Endorser, and E-WOM significantly and positively affect purchasing decisions. The study's implications provide insights for consumers to understand how factors such as Country of Origin, Celebrity Endorser, and E-WOM can shape their purchasing decisions.
The Influence of Customer Experience, Brand Image, and Price Perception on Customer Loyalty through Customer Satisfaction of Gojek Users at Universitas Sumatera Utara
Authors: Endang Lestari  , Lubis Arlina Nurbaity , Sembiring Beby Karina Faw zeea
Published: February 2025

The presence of increasingly sophisticated digital technology has brought extraordinary changes and progress to human life. One digital technology that is often used is online applications. In this modern era, transportation has become an important support for daily activities, especially in urban areas. Based on a survey conducted by Inrix 2023, it was stated that the city of Medan has the highest level of congestion in large cities in Indonesia. Companies providing online transportation services are expected to increase customer loyalty and satisfaction. This research aims to determine and analyze the influence of customer experience, brand image, price perception on customer loyalty through Gojek customer satisfaction at the University of North Sumatra.
The Role of Study on Green Marketing Practices as a Moderation Variable in the Relationship of Service Quality and Store Atmosphere to Purchase Decisions in Management Students: A Structural Equation Modelling Study
Authors: Fadillah Fadillah , Husen Achmad , Suparno Suparno , Martono Adi
Published: February 2025

Green marketing focuses on sustainability and environmental protection to meet consumer concerns about the environment. This study examines the relationship between Green Marketing Practices, Service Quality, Store Atmosphere, and Purchase Decisions among 384 management students using SEM-PLS analysis. Results show that Service Quality and Store Atmosphere significantly influence Purchase Decisions, but Green Marketing Practices do not act as a moderating variable. Practical elements like Service Quality and Store Atmosphere play a more critical role in driving Purchase Decisions than academic understanding of Green Marketing Practices. Store managers should prioritize these practical factors to enhance purchase outcomes.
Marketing Strategy in Increasing the Number of Sales of Goods Using Soar Analysis in Grocery Stores in Pondok Cabe, South Tangerang
Authors: Septiani Fauziah , Hidayat Nandang , Hardhienata Soewarto
Published: February 2025

This study aims to analyze effective marketing strategies for increasing sales of goods in grocery stores located in Pondok Cabe, South Tangerang, using the SOAR (Strengths, Opportunities, Aspirations, Results) analysis method. Through a qualitative approaches, data were collected from surveys and interviews with store owners and customers. Strengths: The research identifies the strengths of grocery stores, such as strategic location, product variety, and good cust omer service.Opportunities: The analysis explores existing opportunities, including the trend of online shopping and increasing consumer awareness of local products. Aspirations: The study investigates the aspirations of store owners to enhance sales, such as brand development and improving the shopping experience. Results: Findings indicate that implementing marketing strategies based on SOAR analysis can significantly boost sales, with recommendations to leverage social media and local promotions. This research is expected to provide insights for grocery store owners in formulating more effective and sustainable marketing strategies.
The Influence of Brand Image, Price and Product Quality on the Decision to Purchase Oppo Mobile Phones in Tangerang City People
Authors: Ariyanto Aris , Sudarsono Agus , Wijayanti Kiki Dwi
Published: February 2025

A survey by IDC revealed that Indonesia's smartphone shipments dropped by 6.3% year-on-year in Q2 2023, with Oppo experiencing the largest decline of 19.8%, selling 1.6 million units. This study examines the influence of brand image, price, and product quality on Oppo smartphone purchasing decisions in Tangerang City using a quantitative descriptive approach with 230 participants analyzed via Partial Least Squares (PLS). Results show that brand image, price, and product quality, individually and collectively, significantly influence purchasing decisions. Recommendations include enhancing Oppo's brand image through software quality and design, revising pricing strategies, improving battery performance, and streamlining the purchasing process to strengthen competitiveness.
Entrepreneurial Success Factors for Youth Entrepreneurs in the Era of Society 5.0
Authors: Zuraidah Zuraidah , Maudya Intan Yhejri Rari , Mufidaturrohmah Nur
Published: February 2025

This study examines young entrepreneurs' perceptions of factors influencing entrepreneurial success in the Society 5.0 era. Using a quantitative approach, data were collected from 72 Economics students from 2021 to 2023 at UIN Malang. Key variables include education, experience, strategy, innovation, and technology, which were analyzed using SmartPLS 3. The findings show that these factors significantly enhance entrepreneurial success, emphasizing their critical roles in fostering entrepreneurship. The study theoretically reinforces the importance of these elements in entrepreneurship. Practically, it suggests revising curricula to integrate practical experiences and advanced technologies while advising young entrepreneurs to focus on innovation and strategic planning. This research supports young entrepreneurs in navigating challenges and enriches the literature on entrepreneurship in the Society 5.0 era.
The Influence of Transformational Leadership, Work Motivation and Physical Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable at PT. Pelindo Regional 1 (Persero) Belawan Branch
Authors: Chairunnisa Chairunnisa , Dalimunthe Ritha F. , Absah Yeni
Published: February 2025

Factors that significantly impact employee performance include transformational leadership, intrinsic drive at work, and the physical work environment. An employee's level of job happiness is directly correlated to the level of performance they deliver. Using job satisfaction as an intermediary variable, this study aims to examine the impact of transformational leadership, work motivation, and the physical work environment on employee performance at the Belawan Branch of PT. Pelindo Regional 1 (Persero). The 52 participants who made up the sample were all permanent workers of the Belawan Branch of PT. Pelindo Regional 1 (Persero). Descriptive statistics and path analysis were used to analyze the data. Employee performance is positively and significantly impacted by transformational leadership, work motivation, and the physical work environment, according to the research.
The Influence of Job Satisfaction and Organizational Commitment on Employee Performance Through Organizational Citizenship Behavior (OCB) as an Intervening Variable at PT. Bank Rakyat Indonesia (Persero) Iskandar Muda Branch
Authors: Ginting Rini Troelin , Lumbanraja Prihatin , Sirojuzilam Sirojuzilam
Published: February 2025

This study examines the relationship between organizational citizenship behavior (OCB), job satisfaction, and organizational commitment as they relate to employee performance at the Iskandar Muda branch of PT. Bank Rakyat Indonesia. Results from a path study of 92 workers show that OCB is strongly affected by factors including job satisfaction and organizational commitment. Not only that, but employee performance is positively affected by both of these criteria. Organizational citizenship behavior (OCB) acts as a go-between for three factors: work happiness, loyalty to the company, and productivity.