bluuebunny/crossref_metadata_2025 huggingface dataset:
Improvement on the Core Competitiveness of Enterprises
Authors: Liu Xiaoteng
Published: September 2023

As one of the leading electric vehicle manufacturers in China, BYD Company Limited has been recognized for its strong core competitiveness in the industry. This research aims to analyze the core competitiveness of BYD Company Limited and provide insights into the factors contributing to its success. The study is based on a comprehensive review of the literature on core competitiveness, corporate strategy, and the electric vehicle industry in China. The research adopts a case study approach, and the information were collected through analysis of secondary sources. The findings of this research indicate that BYD's core competitiveness is based on several factors, including its strong technological capabilities, diversified product portfolio, and integrated supply chain management. BYD has also established a unique corporate culture that emphasizes innovation, quality, and sustainability. Additionally, the company has successfully leveraged its partnerships with key stakeholders, such as government agencies and strategic partners, to expand its market share and achieve sustainable growth. The study concludes that BYD's success can be attributed to its ability to develop and maintain a sustainable competitive advantage through innovation, employee teams, and management policies. This research provides important insights for other companies in the electric vehicle industry and highlights the importance of developing and leveraging core competencies to achieve sustainable growth and competitiveness.
Digital Transformation of Zhongtian Iron and Steel Group
Authors: Bao Nuo
Published: September 2023

The overall traditional business model finds it challenging to suit customer expectations and the market for businesses as a result of the advancement of current information technology. Hence, digital reform is well-liked in the financial community. In order to fulfill the demands of customers and the market, many businesses at the forefront of the global economy have engaged in digital innovation, focusing on scientific and technology forces and working in a variety of ways for different branches including manufacturing, sales, and management. According to a brief analysis of the Chinese steel market, there is still much room for development in China's steel industry, especially in the digital transformation of China's private steel enterprises. By digitizing Zhongtian Iron and Steel Group, it can improve efficiency, increase production, and reduce costs. This paper will provide several suggestions based on the welfare analysis of digital transformation, through the three elements of digitization and in combination with the digital transformation stage of Zhongtian Iron and Steel Group itself.
Challenges and Opportunities for the Protection of Labour Rights of Transnational Corporations: The Case of Developing Countries
Authors: Yan Dingning
Published: September 2023

In recent years, with the globalisation and liberalisation of trade, an increasing number of multinational corporations have been operating in developing countries. While promoting the economic development of developing countries, it has also triggered a series of human rights violations. Therefore, strengthening the protection of human rights for multinational corporations in developing countries is one of the current hot issues in international commercial law and human rights protection. Against this background, the international community has adopted a series of measures, such as the UN Global Compact, the OECD's Code of Conduct for Multinational Enterprises and the ILO's Declaration of Fundamental Principles and Rights, to protect the human rights issues of transnational corporations in developing countries. However, the effectiveness of these measures is still controversial, while further improvements are needed in practice. Therefore, this paper will use the method of case study to analyse the current problems of labour human rights abuses of transnational corporations in developing countries and put forward its own thoughts on how to strengthen the accountability of transnational corporations with respect to the protection of human rights, with a view to conducting a more in-depth analysis and reflection on the interaction between international business law and human rights protection.
A Comparative Analysis of Legal Measures and Policy Recommendations for MNCs Regarding Transfer Pricing
Authors: Zhu Junda
Published: September 2023

As the global economy continues to expand, the rapid expansion of multinational corporations (MNCs) has spawned tax avoidance issues that must be resolved. This paper analyzes the challenges MNCs face with transfer pricing and investigates the legal implications of these practices under international law. The study examines transfer pricing hazards, U.S. legislative measures pertaining to transfer pricing, and the primary characteristics of U.S. tax audits. In addition, the paper provides recommendations for strengthening the international legal framework by highlighting the need for enhanced international tax supervision, cooperation, and transfer pricing management expertise. In order to achieve a balance between export tax revenue interests and sustainable development, the paper also advocates promoting innovation and providing tax assistance to global MNCs. It highlights the importance of MNCs adhering to international tax regulations in order to avoid potential tax penalties and reputational harm.
Market Analysis of Lululemon: A Case Study in Sustainable, Ethical, and Social Marketing
Authors: Wang Liyuan
Published: September 2023

This paper provides a comprehensive market analysis of the Lululemon brand. The paper begins by introducing the background and development of Lululemon Company, including its positioning and strategies. It then discusses in detail Lululemon's competitive position in the market, as well as its strategies and practices in sustainability, ethics, and social marketing. The paper also analyzes Lululemon's market performance and competitive advantages, with a particular focus on its strategic positioning in the global market. Additionally, the paper examines Lululemon's marketing activities and brand communication strategies, along with recommendations for future development. The findings of this study offer insights into the market position and success factors of Lululemon, providing valuable references for other companies.
A Novel Financial Risk Identification and Management Method of Commercial Bank with Emerging Technology
Authors: Dong Yunhan
Published: September 2023

Chinese financial market environment has also undergone a series of changes. How banks can identify and effectively prevent and control financial risks has become the focus of their research. For this reason, this paper makes a careful study on the management ideas of bank financial risk, first introduce the relevant content and characteristics of bank risk identification and management, explaining the new requirements and challenges brought about by the bank's financial risk management under the current background, and focus on analyzing the relatively representative issues in the financial risk management of banks in various regions, finally, it puts forward the strategies and improvement ideas on how to improve the quality and efficiency of bank risk management.
Mechanism and Simulation Evaluation of Urban Rainflood Induced Disasters
Authors: Guo Xingyi , Xia Runliang , Guo Ye
Published: September 2023

The mechanism and simulation evaluation of urban rain and flood disasters are necessary means for the healthy development of cities, and are of great significance for comprehensive urban governance and flood prevention. Based on the mechanism of urban disasters, this paper analyzes and studies the simulation of urban rainwater and flood and disaster risk assessment, and summarizes the methods of urban runoff generation and concentration, domestic and foreign rainwater and flood models, and disaster assessment methods. Combined with the development of computer technology, starting from the current situation of urban flood, and based on multi-source data to improve the simulation accuracy, it is proposed that rainstorm flood simulation evaluation should focus on the research of full physical mechanism model and the application of information technology.
Research on the Implementation Dilemma and Solution Path of Personal bankruptcy Exemption System from the Perspective of Interest Balance *
Authors: Lai Yujing , Huang Lishi , Jin Youfang
Published: September 2023

Under modern bankruptcy law, individual debtors enter bankruptcy proceedings mainly to obtain debt relief. Therefore, the exemption system is not only a part of the Personal bankruptcy system but also plays a core role in the Personal bankruptcy system. However, the debtor's debt relief is based on the consideration of harming part of the creditors' interests in repayment, which poses an ethical challenge to the Personal bankruptcy relief system. Therefore, how to balance the interest relationship between creditors and debtors in the personal bankruptcy exemption system and promote the orderly development of the social market economy, this paper will discuss the model selection, scope of application, inspection period and other aspects.
Preface: 2nd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2023)
Authors: Wheatley Edmund , Ke Gaofei
Published: September 2023

2023 2nd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2023) was held in Sao Paulo, Brazil during July 22-23, 2023. This conference aims to provide an academic sharing and exchanging platform for researchers, practitioners, and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of portfolios, financial security, risk management, global marketing, asset pricing, investment policy and economic environment.

The success of PGMEE 2023 is due to the high scientific level of all the contributions as well as to the enthusiasm of all the attendees. The member of the technical committee did a precious job in selecting the papers that were accepted for presentation and for inclusion in this book of proceedings among those that were initially submitted. Beside the authors, participants, we would like to thank the members of the organizing committee, reviewers and volunteers, whose work was fundamental for assuring the smooth running of the conference.

We hope PGMEE 2023 can develop into persistent success in future years, involving participants and speakers from all corners of the world. And we believe that with the strong support of all participants, professors, scholars, this conference will be more distinctive.

PGMEE Organizing Committees

Sao Paulo, Brazil
Pricing of New Energy Vehicles Considering the Dual Credit Policy
Authors: Huang Huijun , Li Mengran
Published: September 2023

Considering the “dual credit” policy, this paper builds three different power structures to explore price strategies in the supply chain, which is composed of new energy vehicle manufacturers and traditional automobile manufacturers. It has found that when the positive credit value of new energy vehicles is higher than the negative credit value of fuel consumption, new energy vehicle manufacturers will gain higher profits. When the power structure is imbalanced, wholesale and retail prices are mainly determined by the highest price that consumers can accept for passenger cars. When new energy vehicle manufacturers dominate, the clearing price of new energy vehicle credits is mainly influenced by the production cost of new energy vehicles.
An analysis of focusing on ESG investment
Authors: Zhong Wenkai
Published: September 2023

In recent years, ESG investing has emerged as a vital aspect of the global economy, and investors worldwide have shown a keen interest in it. ESG investing is a strategy that integrates environmental, social, and governance factors into investment decisions alongside traditional financial considerations. It aims to generate positive returns not just for investors, but also for the society and the environment. ESG investing has gained momentum due to the increasing awareness of climate change, social responsibility, and corporate governance issues. Investors are becoming more conscious of their investments' impact on the world and the need to align their investments with their values. ESG investments are not only generating financial returns but also contributing to a sustainable future. However, ESG investing also faces several challenges, such as the lack of standardization and transparency in ESG reporting and data, and difficulties in measuring the impact of ESG investments. Nevertheless, the future of ESG investing looks promising, given the increasing demand for sustainable investments and the growing focus on sustainability across industries.
The Effect of Brand Attachment on Consumer Willingness to Pay Price Premiums Based on Cosmetic Products Insight
Authors: Fu Yiran , Chen Xiuping
Published: September 2023

With the continuous upgrading of consumption level and the continuous growth of demand, people's attention to brands is gradually increasing, especially in China. To investigate the impact of cosmetic’s brand attachment on consumer willingness to pay price premiums, this article uses consumer willingness to pay price premiums as the dependent variable, and cosmetic brand attachment as the independent variable for regression analysis. It has been determined through empirical analysis that consumer willingness to pay price premiums is positively impacted by cosmetic brand attachment and its four dimensions including appearance, utility, brand-self connection, and memory. The research finds that the memory has the biggest impact on consumer willingness to pay price premiums. Also, the brand-self connection, and utility would increase consumer willingness to pay price premiums. Appearance haves the least influence on consumer willingness to pay price premiums. The research findings of this paper offer advice to the cheap cosmetics firms and once well-known cosmetics firms on how to improve future marketing strategies and competitive advantages respectively. This paper's key contribution is the advancement of the research object. At the moment, brand attachment research is primarily a macro market analysis conducted by both domestic and international academics. They fail to make a distinction between different brand types, such as the market for cosmetic brand names.
The Macroeconomic Impact of Carbon Tax Collection Under Tax Neutrality Constraints
Authors: Wang Yuke
Published: September 2023

Levying a carbon tax is the main path to achieving the "dual carbon" goal, but implementing a carbon tax policy will have a negative impact on the macro economy. This article constructs a static CGE model, with tax neutrality as the premise, to simulate the impact of carbon tax collection on the macro economy under different policy scenarios. The results indicate that imposing a carbon tax and reducing other taxes to maintain tax neutrality can alleviate the adverse effects on the macro economy. Among them, collecting carbon tax and reducing value-added tax can effectively alleviate the decline of GDP and added value of the secondary industry, and drive the increase of total domestic investment; Levying carbon tax and reducing value-added tax can effectively control the rise of CPI; Levying carbon tax and reducing Personal income tax can increase EV of residents' welfare. Finally, this article proposes countermeasures and suggestions: 1. Adopting a tiered carbon tax implementation strategy to achieve emission reduction goals. 2. Establish a horizontal transfer payment system for carbon tax revenue between provinces to coordinate the balanced development of various provinces in China. 3. Coordinate carbon tax and Carbon emission trading, and avoid overlapping of carbon tax and Carbon emission trading.
Comparative Analysis of Digital Trade Terms Under RCEP and CPTPP Agreements
Authors: Liu Wanwan
Published: September 2023

The digital economy is developing rapidly relying on the products of new technological revolution such as artificial intelligence and internet of things, which has had an impact on the global trading system. Countries all over the world are paying more and more attention to the development of digital trade. Digital trade not only promotes the development of global trade, but also brings challenges to the construction of global digital trade rules. Since the signing and entry into force of RCEP, China is promoting the docking and integration with CPTPP rules. This article focuses on the field of digital trade, by comparing the digital trade terms of RCEP and CPTPP, analyzes the impact and challenges on China's digital trade, provides the direction of China's efforts in applying for CPTPP in the next step, and puts forward relevant enlightenment and suggestions.
Analysis of the profitability of ASD Company
Authors: Yang Xiao
Published: September 2023

Profitability is an indicator of the operating conditions of enterprises, which reflects the capital or capital appreciation ability of listed companies. Based on Chinese listed companies love foster co., LTD., for example, from the business income, debts and net profit three indicators are introduced with their financial situation and through the production and business operation, assets, and collection ability three aspects to analyze its profitability, it is concluded that love foster's profit ability is weak, the collection ability is poor, and diversification strategy, speed up product development from reasonable development, broaden the sales channels, optimize inventory management, etc.
A Study on the Formalized Operation of Informal Economy - The Case of Fuzhou Trend Street Night Market
Authors: Zhang Ziheng
Published: September 2023

Informal economy is one of the important parts of the economy based on specific circumstances, it is the "fireworks of the world" and "the vitality of China", which plays the role of boosting people's consumption, alleviating the pressure of unemployment, safeguarding people's life and maintaining social stability. Fuzhou also follow the trend of the times and policy response, in many areas of the rise of the stall economy and culture. And what is more important among them is how the operators operate the informal economy scientifically and reasonably. The author explores the eight night markets in Fuzhou City, and through comprehensive analysis, believes that Fuzhou Trend Street Night Market has certain research significance. The article will be developed from five major sections: background, basic overview, operating conditions, characterization and summary.
Gold futures price forecast research----A combinatorial prediction method based on CEEMDAN-GARCH-SVR
Authors: Chen Simin
Published: September 2023

In recent years, the international form has become more and more complex, and various emergencies have constantly impacted the world economy. In this context, countries in the world need to maintain the stability of the domestic economic market and reasonably avoid financial risks. Gold plays a major role for both countries and individuals, and predicting the gold price is a prerequisite for making important decisions.In this paper, with the closing price of gold futures AU9999 from January 2,2008 to February 13,2023 as the research object. This paper mainly uses the traditional time series model for modeling, combined with the machine learning method, and introduces the decomposition reconstruction algorithm, hoping to achieve a better prediction effect. The traditional time-series model-error t-based ARIMA (2,1,2) -EGARCH (1,1) was established, and then the machine learning method SVR was used to model the data. In order to improve the performance of the model, this paper uses the CEEMDAN method to decompose the price sequence, and then decompose the IMF according to the high frequency sequence judgment condition summary into high frequency, low frequency and remaining term three sequence, make the original complicated sequence relatively simple, then with the traditional time series model for high frequency and low frequency modeling, SVR for the remaining term. Finally, we found that the decomposition modeling algorithm proposed here has the best prediction effect and made reasonable suggestions according to the prediction results.
Research on Enterprise Economic Risk Management Strategies under the Downward Economic Trend
Authors: Liu Yuxuan
Published: September 2023

With the economic downturn, the prosperity of most industries in the market is relatively declining, and the demand is weakened. This will not only make it more difficult for enterprises to sell their products and slow down the speed of fund recovery, but also slow down the speed of collecting funds such as accounts receivable, thus bringing challenges to their own management. In modern enterprise management, enterprise economic risk management occupies an extremely important position, and the significance of economic risk management to maintaining enterprise capital chain is gradually revealed. The management of enterprises should also keep pace with the development of economy. Only in this environment, we can grasp the future development trend of economy and constantly adjust the management mode of enterprises to keep pace with the times. This paper analyzes and studies the problems of enterprise economic risk management under the downward pressure of economy, and puts forward corresponding strengthening strategies.
Study of Movement Quality Enhancement Strategies in Modern Dance
Authors: Zhang Changlin
Published: September 2023

In the practice of modern dance, many people pay attention to whether the movements are the same as what the teacher has done, whether the rhythm and speed have kept up with the music, and rarely pay attention to the most important part of movement texture, without observing the movement texture shown by the teacher in doing demonstration movements. In modern dance, the performance of movement texture can judge the professionalism of the dancer. How should we train the movement quality of modern dance is the issue to be discussed and studied. In modern dance performance, the accuracy of movement performance and dance texture are inseparable, different dance movement texture, the dance feeling is different, and there is a clear difference in the dance performance with or without movement texture. The main content of this essay is to talk about what kind of importance dance texture has in modern dance, and to explore the strategy of enhancing dance texture in modern dance.
Interactive Design of Museum Display System in the Context of New Media
Authors: Cheng Xinru
Published: September 2023

With the continuous development and popularization of Internet technology, people's lifestyles have undergone earth-shaking changes. In today's society, people's demand for information is increasing, and traditional media forms can no longer meet the public's demand for information. For example, more and more users will access museum information and exhibit it through mobile phones or computers. At the same time, some merchants will take advantage of this convenience to conduct online exhibitions to attract more tourists to visit cultural relics and monuments or to post content about the collection on the Internet to spread cultural and educational purposes. This paper mainly focuses on the characteristics of new media, combined with the analysis of the current status of interaction design. The interaction design idea of a museum exhibit display system in the context of new media is proposed. Through the in-depth study of the characteristics of new media, combined with the functional requirements of the museum exhibit display system and the characteristics of the user group, the design principles and specific implementation methods of the interface of the museum exhibit display system are proposed.
Hainan Li Brocade Patterns in the Design of Food and Beverage Brand Regeneration and Application of Research
Authors: Guo Bian , Hu Die
Published: September 2023

To study the artistic characteristics of Li brocade patterns, to realize the fusion of traditional Li brocade patterns with current aesthetics, and to apply them to modern restaurant brand design. Based on the lack of innovation in Li brocade culture, we analyze and study the representative animal patterns of Li brocade, sort out the artistic characteristics of Li brocade patterns, and extract design innovations in terms of innovation and re-creation of basic elements, symbiosis and extension of semantics, and inheritance and application of culture. Combined with modern people's values and aesthetic way of thinking, it is applied to restaurant brand design.
Design of Elderly Health Environment based on Plant Five-Sense Design
Authors: Xie Chaoyu
Published: September 2023

Designing a suitable environment for the elderly has always been a focus of attention, and the concept of using plant sensory design in the elderly care environment has gained increasing attention in recent years. This article proposes a new design concept for the elderly care environment based on plant sensory design, starting from the needs of the elderly for their care. Firstly, an overview of the theory and basic principles of plant sensory design is presented, and its application in environmental design is discussed. Secondly, the needs of the elderly for their care environment are analyzed, and a detailed analysis of their needs for a plant sensory design environment is provided. Finally, a specific implementation plan for the design and the future development direction of the plant sensory design for elderly care environment are presented. The aim of this article is to provide new ideas and concepts for the design of the elderly care environment and contribute to the development and maturity of the care industry.
Research on the Content Characteristics of Narrative MV
Authors: Liang Jingying
Published: September 2023

MV (Music Video) is an art form that combines music and pictures, while narrative MV is a form of expressing the inner emotions and stories of music in the way of telling stories through pictures. The MV "Stars" tells the story of a supporting teacher and a Tibetan boy. This article analyzes the MV "Stars", expounds the related concepts of MV, analyzes and studies its content, characteristics and narrative methods. Narrative MVs not only need excellent music works and superb shooting techniques, but also need a vivid story, as well as the portrayal of emotions and details. The research on MV not only discovers its artistic value and expressive power, but also meets people's needs for music and visual art and improves the quality of life.
VR Intelligent Technology in Public Art for Healing Research
Authors: Yuan Mingjing , Chen Yanlu
Published: September 2023

With the process of urban technology, artificial intelligence technology has brought new thinking and opportunities to all walks of life. VR intelligent design in urban public art construction and design has been transformed from a cutting-edge concept into an applied technology. Since the 1970s and 1980s, the emergence of sound and light interactive public art in the United States has opened the curtain of virtual reality technology in early urban public art. VR intelligent design has changed all aspects of people's lives, and digital interaction has provided more possibilities for art. This paper conducts research on the healing of VR smart technology placed in public art through qualitative data of existing cases. Through VR works such as "Room in the Sand" created by Xinjian Huang in collaboration with Laurie Anderson, VR smart technology placed in public art works are qualitatively studied to explore the digital interaction provides more possibilities for art, public art and all people, especially the elderly and the disabled. The interaction of public art with all people, especially the elderly and the disabled, and the help of art healing in more and more states.
Research on the Design of Middle-aged and Elderly Wedding Textiles
Authors: Liu Weihang
Published: September 2023

China's population aging trend intensifies and the quality of life of the population generally improves, the middle-aged and elderly groups become more open-minded by the changes and influences of the times, and gradually start to try new things and pay attention to the quality of life. However, there are still many imperfections in the design and services for them, especially the emotional design for the elderly. Based on this, through the analysis and positioning of the target group, the author created a textile pattern that meets the aesthetics of the target group.
Study on the Aesthetic Imagery of Bronze Lamps in the Han Dynasty in China
Authors: Wang Lian
Published: September 2023

The Han Dynasty existed in Chinese history for more than 400 years, reaching unprecedented heights in politics, economy, and culture. This article is aimed at the animal lamps with special shapes in the bronze lamps of the Han Dynasty in my country and researches the aesthetic image characteristics of works of art. The main research content of this article is the selectivity, subjectivity, and originality in aesthetic imagery, combined with the detailed analysis of the bronze lamps preserved in the Han Dynasty, to explore the content of aesthetic imagery in the shape and function of ancient bronze lamps, hoping to play a role for future researchers—a certain reference.
Study on the Artistic Expression of Aesthetic Education on Urban Development based on the Background of Urban Civilization Construction
Authors: Li Enze
Published: September 2023

The artistic expression of urban development contains a large number of elements of aesthetic education, and has an irreplaceable role in enhancing aesthetic education. Specifically, in the context of urban civilization construction, the basic content of the artistic expression of urban development can reflect the designer's aesthetic cognition, while the emotional tone of the artistic expression of urban development can cultivate people's aesthetic emotion, and the value concepts contained therein can help people establish a scientific aesthetic standard. In order to better create art for urban development, it is necessary to organically combine Chinese aesthetic resources with the characteristics of the times, and utilize the platform of the Internet to improve the artistic expression of urban development, and at the same time, it is also necessary to let the designers of urban architecture continuously improve their aesthetic quality in a large number of social practices, so as to make them integrate with the past and the present, and combine the real with the imaginary and unite with the action of knowledge.
Masonry Memory: Ancient Gardens vs. Modern Gardens
Authors: Wang Yawen
Published: September 2023

The Cangwang Pavilion in the Suzhou Classical Garden is a treasure of Chinese classical gardens, with many delicate landscaping art techniques in the details of its landscaping elements that are worthy of appreciation. The Red Brick Art Pavilion in Beijing is a very prominent representative of modern gardens. The architects took inspiration from ancient writings and combined them with modern design and gardening concepts to make the Red Brick Art Pavilion unique and distinctive today. By comparing these two gardens, we will discover the same concepts and techniques and be inspired to think more deeply about them.
Research on Gardening Art from the Perspective of Different Aesthetic Forms
Authors: Wang Chen
Published: September 2023

Aesthetics is an important part of art design, and the analysis of gardening art from the perspective of different aesthetic forms can enhance the designer's aesthetic mood, understand the harmony and richness between people and the living world, and improve people's living space and spiritual realm. Ming Dynasty private gardens are a climax in the history of Chinese gardens, with good craftsmanship, good interest and fine aesthetics, which is a model for the study of contemporary gardening art aesthetics. The past analysis of the aesthetics of garden landscape is mainly from the ancient Chinese traditional thought pattern or mood style, this paper will be analyzed from different aesthetic perspectives. The different forms of aesthetic objects include natural beauty, social beauty, personality beauty, artistic beauty, scientific beauty, technological beauty and ecological beauty. This paper analyzes the gardening art of Jiangnan private gardens in the Ming Dynasty based on different forms, so as to understand and summarize the aesthetic value of the gardening art of Jiangnan private gardens in the Ming Dynasty, in the hope of exploring the more far-reaching aesthetic meaning of gardening art through research.
Ullens Center for Contemporary Art Design Alterations
Authors: Wang Yawen
Published: September 2023

Taking the past life of 718 Factory as an example, this paper explores the spatial transformation of old industrial heritage in Beijing and its current development; and how the cultural heritage of the industrial era can be combined with contemporary art that represents the "future style" in the contemporary context. The paper is a time-line analysis of architectural positioning, spatial planning, material utilization and other dimensions, which provides a reference for the transformation of urban industrial relics.
Dunhuang Dreamscape: A Study and Exploration of Dunhuang Art in Modern Interior Design based on Virtual Reality Technology
Authors: Su Yanxi , Bai Suzhen , Deng Pengfei
Published: September 2023

In the context of the national initiative of the "Belt and Road" policy and the vigorous promotion of cultural soft power, interior design products infused with cultural creativity have emerged as significant carriers of cultural development and heritage. This paper explores the innovative application of virtual reality technology in the field of interior design, with a special focus on the integration of Dunhuang elements in design practices. By combining virtual reality technology with Dunhuang art, a novel paradigm for interior design is proposed, blending ancient murals, patterns, and colors with modern computer graphics technology, infusing spaces with a unique historical charm and cultural significance. From the perspectives of virtual reality technology, inheritance of Dunhuang artistic elements, Dunhuang-style spatial design based on virtual reality, user experience, and emotional resonance, this paper delves into an in-depth exploration. Its aim is to expand innovative paths within interior design, while simultaneously providing new ideas and methods for cultural heritage and spatial perception domains.
Analysis of the Influence of Land Art on Fiber Art
Authors: Hao Jiajing
Published: September 2023

Land art uses nature as a creative medium, combining art and nature to form a visual art form rich in artistic integrity. Land art is integrated with the aesthetic concepts of different periods, broadening people's horizons for exploring art, and allowing people to clearly express the relationship between human beings and nature in their thinking. By analyzing the background of the production of land art, the characteristics and cases of land art, this paper explores the influence of land art on fiber art.
Enhancing the Quality of the Game with Art: A Case Study of the Game Wildfrost
Authors: Shi Di’an
Published: September 2023

In the modern era where video games are booming, the art of games has evolved through generations and there are many artistic aspects of games that are worthy of study. Some games have a lot to offer in terms of art, so they can be used as practical examples to help improve the game's art. Wildfrost, released on 12 April 2023, is an example of a game where the various character designs are featured, and the overall art level is remarkable among all card games. The purpose of this article is to research and learn specific aspects of the art in Wildfrost in order to help more games with their art. Such a study is beneficial to the development of game art, allowing more game makers to have a deeper insight into the game art and provide some help to the development of the game. The art in Wildfrost is divided into three directions by article: art style, UI design, and juicy design, and studied separately. By separating and simplifying the art in the game, this approach makes the study more accessible and more specific. After studying them, the article concludes each direction's merits and design features and further elaborates and investigates why they are suitable and designed in the subsequent discussion section.
Study on the Construction and Effectiveness of Luoyang City Image from the Perspective of Digital Media
Authors: Sun Qiyuan
Published: September 2023

The shaping and dissemination of the national image is the key strategy for national development, and the city image, as an important part of it, cannot be ignored. In recent years, Luoyang City has become popular on social platforms represented by Tik Tok, which represents the characteristics of digital media and has a strong influence on the construction of city image. This paper studies the effectiveness of Tik Tok's participation in the construction of Luoyang City image through data analysis tools, deeply analyzes the communication effect, and provides thinking for the development of Luoyang City image.
Artistic Language Comparison between Ming Qing Freehand Flower and Bird Painting and Contemporary Freehand Flower and Bird Painting
Authors: Zheng Dongfang , Zhao Yiming
Published: September 2023

This paper reveals the differences and connections between the artistic expression and creative concepts of the Ming and Qing dynasties by comparing the artistic languages of the Ming and contemporary realistic flower and bird paintings. The pictorial flower and bird paintings of the Ming and Qing dynasties emphasize traditional techniques such as color, composition, line and brushwork, highlighting the profound poetry and mood. By analyzing the works of artists such as Zhu Da and Zheng Banqiao, these works unite their admiration for nature and reflection on life. In contrast, contemporary realistic flower and bird paintings are infused with more modern elements based on tradition, using bold colors, compositions and lines, and emphasizing individuality and creativity. The creations of artists such as Xu Beihong and Wu Guanzhong highlight their unique interpretations of contemporary society and personal emotions. The contrast between the Ming and the Qing Dynasties and the Contemporary not only highlights the differences in artistic language, forms of expression, and creative philosophies, but also the commonalities between the two periods in terms of innovation and personal expression. As an inheritance of traditional culture and an extension of contemporary art, the ideographic flower and bird painting will continue to show its unique charm in future creations.
Analysis of the Visual Design of Children's Picture Books from the Perspective of Chinese Traditional Culture
Authors: Gao Xiaoya
Published: September 2023

In the five thousand years of vicissitudes of life, countless bright traditional culture was born in this land under our feet, affecting generation after generation of Chinese children, become the cornerstone of the continuation of Chinese civilization. The creators of Chinese children's picture books should assume their responsibilities and missions, actively explore how to interpret traditional culture in children's picture books, and contribute to the growth of children, the unity of the nation and the development of the country. In today's era when visual culture is widely used, the mainstream of children's picture books is to let traditional Chinese culture into children's lives, so that the teaching of picture books can realize the inheritance of Chinese culture. China has a long history and rich folk tales. These outstanding works represent the culture and wisdom of the Chinese nation. They are passed on continuously and have a strong cultural heritage. Nowadays, many picture books re-interpret and arrange these historical and folk stories through visual design, enriching children's reading content, cultivating children's Chinese culture literacy, and having a profound impact on their language expression ability, understanding ability, artistic appreciation ability and many other aspects. Based on this, this paper will analyze the visual design of children's picture books from the perspective of traditional culture to explain the general direction of the current children's picture books in the creation of traditional culture.
Students’ Class Participation and Creative Thinking: Basis for Class Engagement Framework
Authors: Zhou Lin
Published: September 2023

The research fields of classroom participation (emotional participation, cognitive participation) and creative thinking (Risk, Curiosity, Imagine, Challenge) lay a foundation for improving students' learning efficiency and creativity level, enhance the depth of students' emotional and cognitive participation in class participation, and improve the development efficiency of students' creativity. Improved the academic performance of students at the EAST University of Heilongjiang Province, China, to generate teaching input and help students develop their ability to participate in class and creative thinking. A total of 600 students were randomly selected in this study, and the collected data were analyzed by descriptive correlation design and social science statistical package (SPSS). The results showed that the respondents were 18-20 years old, mainly female (64.2%), Sophomore (67.0), cognitive participation (2.936), emotional participation (3.03), and Risk (2.897). Curiosity (2.887), Imagine (2.94) and Challenge (2.961). The study concludes that the improvement of the level of emotional and cognitive participation of college students can effectively promote the improvement of students' creative thinking ability, including Risk, Curiosity, Imagine and Challenge, and ultimately promote the academic performance of college students. In order to enable college students to better develop their ability of participating in class and creative thinking, teachers should take relevant measures in teaching. For example, in order to cultivate creative thinking in class, teachers can establish a positive atmosphere, encourage participation, and provide diversified resources. They should ask thought-provoking questions, promote teamwork, and provide specific feedback. Creating time and space for exploration, encouraging curiosity and teaching creative thinking tools are essential. Students should have the ability to question and explore different points of view and enhance critical thinking. Ultimately, these strategies help students develop innovative skills, broaden their horizons, and become confident, adaptable thinkers.
The Application and Research of Illustration Art in Brand Image
Authors: Li Shangyang , Chen Ye
Published: September 2023

Illustration, as a more direct image expression than text communication, has spread from ancient times to the present, broadly speaking, from the stone age murals to the patterns on bronze heavy objects, and then to the New Year pictures posted by every household in ancient times. It is the best way to explain the information by image processing. However, in modern business, the application of illustrations developed and expanded with the changes of newspapers and books in the early 19th century. With the variety of illustrations becoming more and more abundant, and the differences in painting methods and painters' values and artistic concepts, there is the art of illustration. The most important point of illustration art is that it can visually express the information conveyed in the text, and it is more direct and vivid. Since the evolution of illustration, the visual emotional design and content communication in brand image are becoming more and more irreplaceable. This paper will focus on the role and significance of illustration art in brand image, and give examples with my graduation design and "Free" hot pot series of illustrations to provide a certain theoretical basis for the study of art in brand image.
Preface: 5th International Conference on Mechanics, Simulation and Control (ICMSC 2023)
Authors: Thackeray Cynthia , Li Hang
Published: September 2023

The 2023 5th International Conference on Mechanics, Simulation and Control (ICMSC 2023) was held during June 24-25, 2023 in San Jose, USA. This conference aims to bring together academic scientists, leading engineers, industry researchers and scholar students to exchange and share their experiences and research results, and will discuss the practical challenges encountered and the solutions adopted. The conference provided delegates with the opportunity to meet face-to-face with new ideas and application experiences, build business or research relationships, and find global partners for future collaboration.

ICMSC 2023 has been deliberated to showcase research accomplishments and to enrich the educational experience in about all aspects of mechanical engineering, applied mechanics, computer simulation, mathematical modeling, intelligent computing, automation and control engineering. The conference organizing committee has invited three keynote speakers. The two-day conference with nearly 28 oral presentations created the heart of the conference and provided ample opportunity for discussion during the conference.

We have many people to thank and would like to put the appreciation of their contribution on record. In this regard, the largest burden fell upon the experienced shoulders of keynote speakers, session chairs, and our technical reviewers along with substantial assistance received from active student volunteers.

The ICMSC Conference Committee

San Jose, USA
Research On Bidding for The Olympic Games Based on Meta-Network and ISM Model
Authors: Liao Yijie , Gao Yufei , Yuan Yilei
Published: September 2023

In view of the dwindling interest of countries to bid for hosting the Olympic Games, this paper proposes two models to assess the impact and feasibility of hosting the Olympic Games. The first model is an Olympic Impact D&A System Meta-Network model based on 20 indicators in four categories including economy, society, politics and environment, and the correlations between the indicators are classified and determined by Principal Component Analysis (PCA). The second model is based on Interpretive Structural Modeling (ISM), which proposes four new hosting methods and analyzes their centrality, causality and hierarchy in the new network. The results show that fixed location in developed countries and annual smaller game in developing countries are the two most advantageous methods.
Plant Community Changes Based on The Lotka-Volterra Model
Authors: Han Shiqi
Published: September 2023

Globally, ecosystem functions are threatened by repeated droughts and declining plant diversity. Due to frequent droughts, the species in the plant community show different adaptions towards the extreme weather conditions. The aim of this report is to explore how the plant community changes over time. Considering the growth law of population, establish the model of precipitation and plant growth rate based on the Logistic function. Moreover, considering the competition and interaction between populations, this paper chooses the Lotka-Volterra model and adapt it, then use the improved Euler method to obtain numerical solutions of these nonlinear ordinary differential equations of plant population over time under the interaction of multiple populations. The observations are obtained: For the population of a plant community, when the rainy season intersects with droughts, the decline rate of the population at the inflection point slows down, the continuity of population change is interrupted. And the plant population shows an increasing trend in the rainy season, and a decreasing trend in droughts.