bluuebunny/crossref_metadata_2025 huggingface dataset:
Una aproximación a los orígenes de la administración penitenciaria federal. Las “comisiones de cárceles” y el Proyecto de Reformas de Claros y Muratgia (1890-1912)
Authors: González Alvo Luis Gabriel
Published: August 2017

En este trabajo se presenta una aproximación a los orígenes de la administración penitenciaria federal, a través del análisis de las “comisiones de cárceles”, formadas entre 1890 y 1911. Se abordan las trayectorias de dos reconocidos penitenciaristas que formaron parte de la comisión de 1911–Catello Muratgia y Armando Claros– y elaboraron un importante informe titulado Proyecto de Reformas Carcelarias. Con tales fines, se presenta un sucinto panorama de las cárceles federales hacia 1890, se abordan aspectos biográficos de los autores mencionados y se analiza su aporte específico a través del proyecto de 1911. En suma, con este trabajo se pretende contribuir a ampliar el conocimiento sobre los orígenes de la administración penitenciaria federal, las comisiones de cárceles y algunos de los cuadros superiores durante parte de la etapa “descentralizada”, es decir, anterior a la ley n° 11.833 (1933).
ANALISIS TINGKAT KEPUASAN KERJA KARYAWAN DALAM MENGELOLA WEDDING EVENT DI THE ROYAL SANTRIAN, TANJUNG BENOA-BALI
Authors: Chairini Alda , Indrawati Yayu , Sasrawan Mananda I GPB.
Published: August 2017

This research aims to determine the employee satisfaction in wedding events at The Royal Santrian and results can be used to improve and optimizing their productivity. The qualitative and quantitative analysis technique are used in this research, and the result will be explained using quantitative description with likert scale approach. The employee satisfaction is divided into five indicators, such as compensation, promotion, physical environment, non-physical environment, and job characteristic, every indicator include two questions and the total is ten questions. The total score is 103.226 which means that the employees are satisfied while working for wedding event at The Royal Santrian.
TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN SHUTTLE BUS KOMOTRA BALI DI CENTRAL PARK KUTA
Authors: Suardana I Wayan , Suwena I Ketut , Leli Kusuma Dewi Luh Gede
Published: August 2017

This research discus tourists satisfaction hwo using service of Shuttle Bus Komotra Bali. Shuttle Bus Komotra Bali is one of transportation located at Kuta area. This study aims to determine tourist satisfaction knowing what factors are important and need to be maintained to achieve the satisfaction of tourist. The data collection method in this study conducted by observation, interviews, and questioner. Types of data used is the qualitative quantitative data, whereas the data source is primary and secondary data. Technique of determining the sample using the quota sampling. Data analysis techniques using performance-level analysis and interests (Importance-Performance Analysis). From the results of research, it can be concluded that in general, tourists feel dissatisfactory with the performance or quality of services provided by the Shuttle Bus Komotra Bali with an average compliance rate of 72,22 percent of the respondents. The indicators are considered important and should be maintained to to increase satisfaction performance among other Transportation’s condition (2), ready to help with good of quality service and hospitality (5), trust to drivers (10). Based on the results of discussion, recommended to the Shuttle Bus Komotra Bali to maintain and even improve the performance or quality of service to the factor considered important bay tourist, so as to provide optimum satisfaction to the tourist, which in turn can be used as advantages by Shuttle Bus Komotra Bali compete with another transfrtation.
STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN)
Authors: Hudaningsih Ashmi , Oka Karini Ni Made , Leli Kusuma Dewi Luh Gede
Published: August 2017

Makam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study is market and marketing aspects.This study aims to determine the feasibility of market and marketing aspects of Makam Keramat Agung Pemecutan wich views from the market potential and the position of Makam Keramat Agung Pemecutan compared with its competitors, and make the right marketing strategy for Makam Keramat Agung Pemecutan in its development into a pilgrim tourist attraction. The results of this study shows that potential market of Makam Keramat Agung Pemecutan is domestic tourists who are Muslims. From the analysis of the competitive profile matrix shows Makam Keramat Agung Pemecutans position more competitive than its competitors. Therefore, Makam Keramat Agung Pemecutan is feasible on the market and marketing aspects. The suggestions provided are should establish management organization, make promotional activities, add facilities, and maintaining product quality of Makam Keramat Agung Pemecutan, continue this research about feasibility of Makam Keramat Agung Pemecutan in the other aspects especially culture aspect.
PERENCANAAN PAKET WISATA TIRTA DI KABUPATEN BULELENG
Authors: Swandewi Luh Putu , Sudana I Putu , Indrawati Yayu
Published: August 2017

Buleleng has variety attraction for tourism industry, such as natural and cultural potencies of tourism destination and most of it, is about marine tourism but there are none of them providing water tour packages. The purpose of this field study is to identify the marine tourism potency in Buleleng Regency and plan a marine package tour using distribution channel model of the marine package tour which have to planning for new brand on package tour in Bali, especially about the promotion for alternative tourism of the marine tour package must be increased the tourist arrivals to Buleleng Regency. The final result of this study indicated from the observations which the potencies of marine tourism in Buleleng has not been developed and get attention, especially from the local government with required the promotion for marine tourism attraction in Buleleng Regency. In addition of the marine tourism package can be used for the local society and make satisfied of the package tour for tourist who arriving for holiday in Buleleng Regency.
TINGKAT KEPUASAN KONSUMEN TERHADAP SISTEM PEMESANAN TIKET ONLINE PADA MASKAPAI GARUDA INDONESIA DI DENPASAR BALI
Authors: Ayu Savitri Ni Putu , Suardana I Wayan , Sudiarta I Nyoman
Published: August 2017

This study discsess the level of the research about the level of customer satisfaction with the online ticket booking system on Garuda Indonesia in Denpasar Bali. This study aims to determine user satisfaction online ticket booking system. The research method used is the Cartesian diagram. These results indicate that the level of customer satisfaction was 88.68%. It can be concluded that consumers were less satisfied with the performance or services provided from an online ticket booking system suitability Garuda Indonesia karen prsentase not be above 100% or equal to 100%. Based on the characteristics can be in simpulakan that 62.5% of consumers men - men and 45% of consumers are over 45 years old.

Based on these results, it can be concluded some suggestions that can be beneficial for the airline Garuda Indonesia there; ah as follows: to put the choice should request special ntuk with disabilities as can order service korsi wheel when booking tickets online. Because Garuda Indonesia is not included in the ticket booking system guarantees and insurance ll clarify what is in the can and that the rights of every passenger.
ANALISIS KEPUASAN WISATAWAN TERHADAP VARIASI PAKET DENPASAR CITY TOUR
Authors: Jayanti Shintia , Suardana I Wayan , Kusuma Negara I Made
Published: August 2017

Denpasar city tour as one of tourism product in Bali, also developed becomes one of favorite choice for tourist. Since tourism industry product is very dynamic and depends on the environment, it is important to know tourist’s perception and analysis about tourist satisfaction for variety of Denpasar city tour, for making some regulation to improve the product or making some innovation about the product. This research conducted by questionnaire method, also supported with interviews and direct observation. The results analyzed by using Importance-Performance Analysis. The result showed that tourist felt dissatisfaction about the product (Denpasar city tour) as shown at the indicator (92,75 percent), and cartecius diagram showed that there are some point that is important for the tourist and should be maintain the performance, such as variation object, facility in the object, reliable information. There are also some point that tourist feel it is important but they feel dissatisfaction about it. There are security checks and security staffs in the object.
ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP PELAYANAN RESERVASI TIKET PESAWAT DI GARUDA INDONESIA DENPASAR, BALI
Authors: Godang Mr. , Sendra I Made , Indrawati Yayu
Published: August 2017

Bali, whose name is identical with tourism, is one of the tourist destination in Indonesia, whose name has been synonymous with tourism. Airlines, which one of them is Garuda Indonesia, became one of the factors that developed tourism in Bali. The background of this research due to complaints from tourists who made a reservation at Garuda Indonesia. The purpose of this study is to determine the satisfaction of domestic touristto ticket reservation service at Garuda Indonesia, so we can know which variables that must be maintained and enhanced. This research was conducted using the method of Importance-Performance Analysis by distributing questionnaires to 60 respondents domestic tourist who make ticket reservations at Garuda Indonesia which service dimensions studied are reliability, responsiveness, assurance, empathy, and tangible. Based on the research that has been done, it could be concluded that the overall rating is not satisfied with the service provided by the staff of Garuda Indonesia, both in terms of reliability, responsiveness, assurance, empathy, and tangible so that the performance needs to be improved.Garuda Indonesia can improve and enhance the service quality of staff and domestic tourists satisfaction by looking the sequence of priority in airline ticket reservation service indicator.
ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN TICKETING PADA PT. INDONESIA AIR ASIA CABANG DENPASAR
Authors: Ayu Nugraheni Putu , Sendra I Made , Sasrawan Mananda I GPB.
Published: August 2017

Tourists are given to choose many airlines which have their excellence. Tourist want to choose the cheaper price, but on the other hand they also want to have convenience on their travelling. Therefore, the competition among low cost carrier airlines caused many airlines begin to increase their facilities for their passangers such as, PT. Indonesia Air Asia. Datas in this research were collected by observation, interview, questionnaire and literature. Using accidental sampling with 65 domestic tourist respondences. While quality service dimentions are using tangibles, empathy, responsiveness, reliability and assurance. The result shows that factor of ticketing staffs performance in handling complaint is major priority with correspond to level 51,06% , the ability of ticketing staffs to give response to tourist needs become the second priority with correspond to level 54,38%. And the third priority is ability of ticketing staffs to give clear information with correspond to level 55,47%. Those factors have the lowest correspond level and have to take into priority for improvement process. While the factor which has the highest rate is the grooming performance of ticketing staffs with correspond to level 98,16%.
FAKTOR-FAKTOR PEMILIHAN PAKET WISATA KINTAMANI-MONKEY FOREST TOUR OLEH WISATAWAN MANCANEGARA (STUDI KASUS BIRO PERJALANAN WISATA DESTINATION ASIA)
Authors: Eka Sucita Darma Gede , Sasrawan Mananda I GPB , Eka Mahadewi Ni Putu
Published: August 2017

Penelitian ini membahas tentang analisis faktor yang mempengaruhi pemilihan paket Kintamani – Monkey Forest Tour oleh wisatawan. Penelitian ini bertujuan untuk mengetahui faktor – faktor yang mempengaruhi pemilihan paket Kintamani – Monkey Forest Tour oleh wisatawan mancanegara. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan menyebarkan 210 kuesioner kepada wisatawan yang menggunakan paket wisata Kintamani – Monkey Forest Tour, dan wawancara terstruktur dengan Operational Manager dan The Chief of Destination Asia Guide Assotiation. Teknik analisis data dalam penelitian ini adalah Analisis Faktor. Hasil penelitian ini menunjukkan ada lima faktor yang paling mempengaruhi pemilihan paket wisata Kintamani – Monkey forest Tour oleh wisatawan mancanegara yang menggunakan jasa Biro Perjalanan Wisata Destination Asia. Lima faktor tersebut yaitu harga, icon paket wisata, transportasi, tampilan brosur, penampilan pramuwisata. Berdasakan hasil penelitian tersebut, maka dapat disarankan bagi Destination Asia dengan memperhatikan faktor – faktor yang terbentuk tersebut hendaknya bisa menjadikan hasil penelitian ini sebagai sebuah acuan dan pertimbangan dalam hal baik perbaikan sebuah paket wisata yang telah ada maupun untuk membuat sebuah paket wisata yang baru. Hasil penelitian ini juga diharapkan dapat menjadi acuan bagi akademisi untuk melakukan penelitian lanjutan dan peneltian-penelitian lainnya yang relevan dengan penelitian ini.
ANALISIS KEBUTUHAN TENAGA KERJA RESERVASI TERHADAP PERENCANAAN PENGEMBANGAN SUMBER DAYA MANUSIA PADA CV. CAN TOUR & TRAVEL
Authors: Christina Maya , Kusuma Negara I Made , Suardana I Wayan
Published: August 2017

Employment remains the fundamental probel faced by many countries including Indonesia. One of the efforts the Government of Indonesia in extending employment opportunities is to develop the tourism sector. Bali is one of the potential tourist destinastions and it needs to be marketed. Cooperation between the Travel Bureau with the provider of the accommodation or hotel is one of the ways the potential market and the most instrumental in the development of the company, namely human resources required or called by labor. CV. CAN Tour and Travel is one of the tourist industry in Bali trip with a number of guest handling that quite a lot. This research aims to know the availability of labor needs resevartion in order CV. CAN Tour and Travel development and also to find out how the workforce qualification is required. Determination technique using the key informant that was labor reservation CV. CAN Tour and Travel, while the base of the informant was CV. CAN Tour and Travel Manager. Data analysis technique used is the analysis of workload and workforce needs analysis. The research results obtained indicate that shortage of time working as many as 210 minutes. So the manpower needed by CV. CAN Tour and Travel is two people with the fact that there is only 1 nowaday. It can be seen from the burden of the work done in a day’s work and the workforce absences. So labor needs on the Reservation Department is supposed to be 3 people, with 2 staff 1 reservations and ticketing staff. It was necessary increase manpower in the Labour Departmen’s Reservation in the reservation and also training to develop the ability to work.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENURUNAN INTENSITAS KUNJUNGAN WISATAWAN DI DAYA TARIK WISATA CANDIDASA, KABUPATEN KARANGASEM, BALI
Authors: Dyana Prawerti Ida Ayu , Sasrawan Mananda I GPB. , Leli Kusuma Dewi Luh Gede
Published: August 2017

Daya Tarik Wisata Candidasa memiliki keindahan alam serta atraksi wisata yang cukup menarik. Selama tujuh  tahun terakhir intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa mengalami penurunan. Kunjungan tertinggi pada tahun 2010 yakni mencapai 7473 wisatawan, namun pada tahun-tahun berikutnya mengalami penurunan yaitu pada tahun 2011, tahun 2012 dan tahun 2014 dengan rata-rata pertumbuhan sebesar -0,50 %. Berdasarkan hal tersebut maka perlu untuk dikaji (1) faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan Daya Tarik Wisata Candidasa; (2) faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dokumentasi dan studi kepustakaan. Sampel yang digunakan sebanyak 100 wisatawan yang sedang berkunjung ke Daya Tarik Wisata Candidasa yang dipilih secara accidental sampling. Teknik analisis data yang digunakan adalah analisis faktor. Hasil analisis faktor menunjukkan dari 27 variabel dapat direduksi menjadi 22 variabel. Terdapat 5 (lima) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel kelayakan infrastruktur (X4), jarak (X5), ketersediaan tourist information center (X9), politik global (X19) dan ekonomi nasional (X13). Hasil analisis faktor menunjukkan bahwa terbentuk 8 (delapan) faktor yang merupakan faktor-faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa, diantaranya faktor atraksi dengan eigenvalue 8,171, faktor keamanan dengan eigenvalue 2,665, faktor kualitas dengan eigenvalue 1,983, faktor politik dengan eigenvalue 1,622, faktor teknologi dengan eigenvalue 1,560, faktor amenitas dengan eigenvalue 1,375, faktor promosi dengan eigenvalue 1,099 dan faktor efisiensi waktu dengan eigenvalue 1,047. Dari hasil analisis faktor diketahui bahwa faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa adalah faktor atraksi karena memiliki eigenvalue tertinggi diantara faktor lain yang terbentuk. Adapun variabel yang termasuk dalam faktor atraksi adalah kondisi daya tarik wisata, kebersihan daya tarik wisata, kenyamanan wisatawan, kondisi/isu kesehatan, peran masyarakat lokal dan aktifitas wisata.
PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN PADA TRAVEL AGENT KENCANA WISATA TANJUNG DUREN JAKARTA
Authors: Cariena Aggy , Eka Mahadewi Ni Putu , Sudana I Putu
Published: August 2017

The increasing amount of traveler is affecting  the tourism sector.The role of tour leader is very significant to support the success of a tour. Tour leader as a front liner of the company is needed to maintain the consumer’s satisfaction which is also affect the consumer’s loyalty to the company. The purpose of this study is to find the effect of Service Quality toward Consumer’s loyalty from Kencana Wisata Tanjung Duren Jakarta. Data was collected by using the questionnaire. The types of data are quantitative which  obtained by calculating data from the questionnaire. The method of sampling used purposive with the determination of respondents .The data method analyzed used double regression analysis techniques , double correlation, analysis of determination ,T- test and F-test with significant level of 5 percent .Assisted by using data processing program SPSS ( statistical package for social science ) 15. The research result indicates that service quality of tour leader and consumer’s loyalty has a positive relation partially. Simultaneously,indicates that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) loyalty  (Y) with value 0,834  which means significantly affecting consumer’s at travel agent Kencana Wisata Tanjung Duren Jakarta. The writer’s  suggestion is Kencana Wisata management should give special attention to maintain the honest behavior and make the tour leader more trustable to boost the consumer’s satisfactian which by the end can affect the consumer’s loyalty to the company.
KARAKTERISTIK, MOTIVASI, DAN PERSEPSI WISATAWAN MANCANEGARA TERHADAP JASA PELAYANAN SHUTTLE BUS DI DAERAH UBUD, GIANYAR
Authors: Putrawan I Putu , Sofia Wijaya Ni Made , Leli Kusuma Dewi Luh Gede
Published: August 2017

Saat ini sektor pariwisata di Ubud mengalami perkembangan dengan meningkatnya jumlah wisatawan (384.835 orang) yang menggunakan jasa pelayanan shuttle bus dari tahun 2011 sampai tahun 2015 pada perusahaan transportasi di Ubud. Shuttle bus merupakan transportasi publik yang melayani wisatawan dengan sistem sharing pick up dalam melakukan perjalanan ke tempat tujuan. Kemacetan di daerah pariwisata Ubud membuat wisatawan lebih cenderung memilih menggunakan pelayanan shuttle bus ke tempat tujuan wisata, maka ingin diketahui bagaimana karakteristik, motivasi dan persepsi wisatawan mancanegara terhadap jasa pelayanan shuttle bus di Ubud yang hasilnya diharapkan dapat menjadi masukan bagi perusahaan transportasi di Ubud khususnya dalam hal pelayanan kepada wisatawan mancanegara. Metode yang digunakan yaitu deskriptif dengan data kualitatif dan data kuantitaif, menggunakan data primer dan data sekunder, penentuan informan digunakan teknik purposive sampling untuk teknik pengambilan sampel secara accidental sampling melalui penyebaran 100 kuesioner kepada wisatawan mancanegara yang menggunakan pelayanan shuttle bus dan teknik analisis data yang digunakan adalah deskriptif kualitatif dan skala likert. Berdasarkan hasil penyebaran kuesioner diketahui bahwa karakteristik wisatawan mancanegara terhadap jasa pelayanan shuttle bus pada perusahaan shuttle bus di Ubud : bertujuan rekreasi berjumlah 87 orang (87%), jenis kelamin perempuan berjumlah 55 orang (55%), berusia 16 - - 30 tahun berjumlah 68 orang (68%), belum menikah berjumlah 63 orang (63%), pendidikan Universitas berjumlah 58 orang (58%), berprofesi pegawai swasta berjumlah 43 orang (43%), berasal dari negara Jerman berjumlah 28 orang (28%), pendapatan rata-rata ? $500 berjumlah 64 orang (64%) dan sumber informasi agen berjumlah 55 orang (55%). Mempunyai motivasi terhadap harga murah daripull factor motivasi berjumlah 55 orang (55%) dan persepsi wisatawan mancanegara terhadap jasa pelayanan shuttle bus adalah baik dengan jumlah total skor 4.598 dan rata-rata skor 45,98%. Wisatawan mancanegara  menggunakan jasa pelayanan shuttle bus di Ubud mayoritas wisatawan Eropa (28%), mempunyai motivasi terhadap harga murah (55%) dan mendapat persepsi pelayanan yang baik (45,98%) dari perusahaan transportasi di Ubud. Untuk saran perlu penerapan SOP (Standar Operasional Prosedur) bagi sopir shuttle bus agar lebih mengoptimalkan pelayanan yang efektif kepada wisatawan.
PERAN PENGALAMAN SEBAGAI PEMODERASI PADA PENGARUH PENGETAHUAN DAN SIKAP WISATAWAN MANCANEGARA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WELLNESS TOURISM DI KAWASAN WISATA UBUD, KABUPATEN GIANYAR
Authors: Kiskenda Erwanda P. Dewa Putu , Suardana I Wayan , Leli Kusuma Dewi Luh Gede
Published: August 2017

Pariwisata wellness utamanya Spa di kawasan wisata Ubud tumbuh pesat mencapai 54,17 % (dalam 3 tahun terakhir) dengan jumlah sebanyak 96 Spa dengan kategori Day Spa dan Hotel and Resort Spa. Industri Spa di Ubud sebagai industri pariwisata yang akan diunggulkan kedepannya penting dalam selalu memenuhi permintaan wisatawan dengan output terciptanya keputusan pembelian secara berkelanjutan. Pengambilan keputusan sangat erat kaitanya dengan keterlibatan psikologis, favoritism dan sense of goodwill yang awalnya muncul dari internal diri wisatawan, oleh karenanya penting dilakukan penelitian dengan pendekatan pada pengetahuan, sikap dan sekaligus mengukur peran pengalaman dalam memperkuat pengaruh pengetahuan dan sikap terhadap keputusan pembelian produk wisata Spa di Ubud. Sampel dalam penelitian ini ditentukan secara purposive yaitu wisatawan mancanegara yang membeli produk layanan Spa di kawasan wisata Ubud sebanyak 250 wisatawan. Sedangkan analisis data yang dilakukan meliputi analisis deskriptif, analisis pengujian instrumen data dan Moderated Regression Analysis (MRA) dengan menggunakan pendekatan interaksi. Hasil penelitian menunjukan bahwa (1) pengalaman secara signifikan berperan sebagai pemoderasi yang memperkuat pengaruh antara pengetahuan terhadap keputusan pembelian dan (2) pengalaman juga secara signifikan sebagai pemoderasi yang memperkuat pengaruh sikap terhadap keputusan pembelian produk wisata Spa di kawasan wisata Ubud.
SISTEM KERJA SAMA TRAVEL AGENT PENJOR BALI DENGAN KEBERADAAN GEKKO THE OCEAN CAFE? DI PANTAI KEDONGANAN KECAMATAN KUTA SELATAN KABUPATEN BADUNG
Authors: Agus Darmawan I Putu , Suwena I Ketut , Eka Mahadewi Ni Putu
Published: August 2017

To develop cafe? industry in Kedonganan, cafe? managers work together with Travel Agent to maintain cafe? industry. One of cooperation is conducted in collaboration with Travel Agent, because it has been known that Kedonganan Cafe? is one of the including culinary destinations for the package of Travel Agent. Data collection technique use observation, in-depth interviews, and library research. Type of data used is quantitative data and qualitative data. Data sources use primary data and secondary data. Data analysis method is descriptive qualitative analysis using the SWOT. Results of discussions conducted with SWOT that SO strategy is a strategy to increase cooperation with the Travel Agent, WO strategy is a strategy of delivering the best service and increase promotion, ST strategy is a strategy for cooperation contract agreements so that there are rules that bind both parties, WT strategy is a strategy to maintain and seafood prices set by mutual agreement so that the entire cafe? manager harmonious relationship between fellow managers.The suggestion in this paper is in the doing that the agreement has been agreed to include regulations that govern both parties, preferably whole cafe? manager called a meeting together to set prices and package alacarte seafood for Travel Agent.
ANALISIS SEGMENTASI PASAR WISATAWAN MANCANEGARA YANG BERKUNJUNG KE BALI DARI ASPEK SOSIO-EKONOMI DEMOGRAFI, PSIKOGRAFI, DAN PERILAKU
Authors: Sandy Br. Ginting May , Kusuma Negara I Made , Sudiarta I Nyoman
Published: August 2017

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promotion and strengthening the image. In this case the segmentation analysis is helpful to understand the needs and desires of purchasing power (needs, wants, and purchasing power). The purpose of this study was to determine differences in behavior, desires and lifestyles of foreign tourists visiting Bali. In conducting the survey questionnaire with a number of researchers spread respondent 138 people were divided on several continents, namely 54 respondents from Europe, 32 respondents from Asia, 30 respondents from Australia and 22 respondents from America. In this study data analysis using SPSS(statistical package for social science) version 20 with Microsoft Excel. The result showed that differences are significant third against segmentation surveyed: segmentation socio-economic demographic, psychographic, and behavior by continent. Travelers who originated from Europe prefer cultural tourism and stayed ? 6 days, travelers from Australia prefer beach activities and stayed more than 2 weeks, travelers from America also prefer beach activities and stayed ? 6 days, but Asia travelers showed they prefer Adventures activities when they visited Bali and stayed ? 6 days.
STRATEGI PEMASARAN PAKET INBOUND TOUR: STUDI KASUS DI PT. LOTUS ASIA TOURS JIMBARAN BALI
Authors: Agatha Mahayu Putri Camelia , Sudana I Putu , Sasrawan Mananda I GPB.
Published: August 2017

Tujuan penelitian ini adalah untuk mengetahui faktor internal yaitu kekuatan dan kelemahan dan eksternal yaitu peluang dan ancaman dari PT. Lotus Asia Tours serta untuk mengetahui strategi yang dapat dilakukan pihak PT. Lotus Asia Tours untuk memasarkan paket inbound tour. Lokasi penelitian dilakukan di PT. Lotus Asia Tours yang terletak di Jl. By Pass Ngurah Rai No. 18, Jimbaran Bali.. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, studi dokumentasi dan didukung dengan daftar pertanyaan yang disebarkan kepada 60 informan. Daftar pertanyaan yang disebarkan berpedoman pada indikator marketing mix 7 P (product, price, place, promotion, physical evidence, people, process). Hasil data yang diperoleh lalu dianalisis dengan IFAS (Internal Factor Analysis Summary) dan EFAS ( External Factor Analysis Summary), selanjutnya untuk mengetahui posisi perusahaan digunakan matriks internal eksternal dan untuk mengetahui alternatif strategi digunakan matriks SWOT, sehingga dapat menciptakan strategi pemasaran baru serta mengembangkan program-program yang telah ada agar dapat diterapkan oleh PT. Lotus Asia Tours Jimbaran Bali. Berdasarkan hasil penelitian diperoleh total nilai rata-rata lingkungan internal yaitu sebesar 3,01 dan lingkungan eksternal yaitu sebesar 2,96, dapat diketahui bahwa posisi perusahaan berada di sel IV yang berarti stability strategy dimana strategi yang tetapkan tidak merubah arah strategi yang telah ada.
PERENCANAAN PAKET WISATA SPIRITUAL DI KAWASAN TAMAN NASIONAL GUNUNG RINJANI
Authors: Deya Pradnyana I Komang , Sendra I Made , Sudana I Putu
Published: August 2017

Rinjani Mountain area has some potential physical and non-physical is very unique as lakes, caves, and many others. In connection with the potential for physical and non-physical possessed the area of Mount Rinjani, in this study raised a variety of issues that can be used as a spiritual travel package including : (1) What are the potential physical and non-physical-owned area of Mount Rinjani, West Nusa Tenggara. (2) How to plan a spiritual tour packages in the area of Mount Rinjani, West Nusa Tenggara. This study was conducted to determine the physical and non-physical potential contained in the area of Mount Rinjani, then packed into a spiritual tour packages. Data collection techniques used through observation, interviews, documentation and literature.Data analysis techniques used in this research is qualitative descriptive analysis. Results from this research that the area of Mount Rinjani has eleven potential that can be packed into three spiritual package.(a) Spiritual packages Senanga Danau Segara Anak,(b) Spiritual Package Senaru Pancor Emas,(c) Spiritual package Sembalun Puncak Rinjani.
KARAKTERISTIK DAN MOTIVASI WISATAWAN DOMESTIK PENGGUNA LOW COST CARRIER PADA MASKAPAI PENERBANGAN LION AIR DI BANDARA INTERNASIONAL NGURAH RAI BALI
Authors: Sri Puspa Dewi Roels Ni Made , Oka Karini Ni Made , Eka Mahadewi Ni Putu
Published: August 2017

Low Cost Carrier has a tight competition, nowadays. There are more product offering to interest tourist which one is cheap ticket price or be familiar call Low Cost Carrier. Which one company in Indonesia applying Low Cost Carrier is Lion Air company. The aims of this study is to determine how the characteristics and motivation domestic tourists used Low Cost Carrier at Lion Air in Ngurah Rai International Airport Bali. The study was conducted at Lion Air. The object of this research was the characteristics and motivation of tourists who as means of transport choose Low Cost Carrier. Sample of respondents was 105 respondents. The collected data were observation, questionnaire, interview, literature study and documentation. The questionnaires was used as measuring the characteristics and motivation domestic tourists. The research was conducted using descriptive qualitative technique. The result of this research is domestic tourist characteristic used Lion Air divided into trip descriptor and tourist descriptor. By trip descriptor the tourist has short time to holiday around 3 untill 3 days with purposes of the trip is family trip with period using Lion Air around 2 untill more than 5 times. By tourist descriptor the tourists using Lion Air was teenager or adolescent with average income less than one million. Tourist motivation seen from push factor used Lion Air is cheaper ticket price while pull factor is there are more discount offering by Lion Air. Tourist motivation divided into intrinsic motivation and extrinsic motivation. Intrinsically, domestic tourist motivation used Lion Air by using Maslow theory is Social needs. While extrinsically is nowadays trends used airlines which applying Low Cost Carrier. Recommendation for Lion Air is to improve airlines network to avoid the delay of Lion Airlines.
STRATEGI PROMOSI BANYUWANGI SEBAGAI DESTINASI WISATA (STUDI KASUS PADA DINAS KEBUDAYAAN DAN PARIWISATA)
Authors: Betari Avinda Chintiya , Sudiarta I Nyoman , Oka Karini Ni Made
Published: August 2017

Kegiatan promosi yang efektif merupakan hal yang sangat esensial dalam pengembangan pariwisata di suatu daerah. Bauran promosi merupakan salah satu alat pemasaran, dapat digunakan untuk menginformasikan, membujuk dan mengingatkan calon wisatawan. Dalam kurun waktu 2011- 2014 kunjungan wisatawan ke Banyuwangi mengalami peningkatan namun rata-rata lama tinggal wisatawan masih rendah. Penelitian dilakukan dengan tujuan untuk mengevaluasi strategi promosi yang telah dilakukan oleh Dinas Kebudayaan dan Pariwisata serta hambatan-hambatan yang dialami. Metode deskriptif kualitatif dilakukan dengan teknik pengumpulan data yang digunakan adalah dengan observasi, wawancara dengan kepala dinas dan staf dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi, serta studi kepustakaan. Hasil pengolahan data menunjukkan bahwa strategi promosi yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi melalui bauran promosi sudah memberikan dampak positif terhadap kunjungan wisatawan namun belum cukup efektif untuk memeratakan kunjungan wisatawan dan meningkatkan lama tinggal wisatawan. Program-program advertising dan direct marketing yang dilakukan sudah efektif sedangkan sales promotion dan public relation belum cukup efektif. Dalam pelaksanaan strategi promosi juga terdapat faktor pendukung dan penghambat. Dari hasil pengolahan data disarankan kepada Dinas Kebudayaan dan Pariwisata untuk mengkaji ulang program bauran promosi yang kurang efektif, mengadakan pelatihan kepramuwisataan dan Bahasa Inggris, memperbanyak Tourist Information Center, serta menjalin kerjasama dengan stakeholder lainnya.
STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA
Authors: Sriwi Ander , Sudiarta I Nyoman , Eka Mahadewi N Putu
Published: August 2017

Penelitian ini bertujuan untuk mengetahui potensi-potensi wisata yang dimiliki oleh destinasi pariwisata Kuta Lombok, kemudian akan dirumuskan strategi yang dapat diterapkan di destinasi pariwisata Kuta Lombok sehingga membantu proses pengembangannya menjadi lebih optimal. Dalam penelitian ini teknik pengumpulan data menggunakan metode obsevasi artinya melakukan pengamatan langsung di Kuta Lombok (lokasi penelitian), wawancara mendalam artinya bertanya langsung kepada informan yang dipilih sudah dipilih, dan dokumenasi. Teknik penentuan informan dengan menggunakan metode purposive sampling, sedangkan untuk teknis analisis data dalam penelitian ini menggunakan analisis deskriftif kualitatif dan analisis SWOT. Hasil yang didapatkan melalui analisis deskriftif kualitatif dan analisis SWOT adalah bahwa potensi-potensi yang dimiliki oleh Kuta Lombok merupakan potensi yang harus dikembangkan, karena destinasi pariwisata Kuta Lombok memiliki potensi yang sangat potensial. Potensi wisata yang ada seperti, pemandangan laut dan pantainya, pemandangan matahari terbit dan matahari terbenam pemandangan alam yang meliputi perbukitan yang berbaris dan hijau. Sedangkan potensi sosial budaya yang terdapat di Kuta Lombok adalah terdiri dari keunikan tradisi dan budaya masyarakat setempat seperti upacara adat sasak, kesenian radisional, tradisi presean dan Bau Nyale. Melihat potensi-potensi yang dimiliki oleh Kuta Lombok berdasarkan hasil dari analisis SWOT dalam pengembangan destinasi pariwisata Kuta Lombok terdapat beberapa strategi yang bisa dilakukan dalam pengembangan destinasi pariwisata Kuta Lombok, strategi-strategi tersebut yaitu: strategi pengembangan daya tarik wisata dan strategi pengembangan daya tarik wisata yang dihasilkan oleh strategi strength–opportunity (S–O), strategi peningkatan keamanan dan kenyamanan yang dihasilkan oleh trategi strength–threat (S–T), strategi peningkatan kualitas lingkungan dan strategi promosi destinsi pariwisatayang dihasilkan oleh strategi weakness–opportunity (W–O), strategi pengembangan sumber daya manusia yang dihasilkan oleh ytrategi weakness–threat (W–T).
PERENCANAAN PAKET WISATA BUDAYA DI DESA KESIMAN KECAMATAN DENPASAR TIMUR
Authors: Pradnya Sutara I Made , Suwena I Ketut , Suardana I Wayan
Published: August 2017

Bali have one city, it is Denpasar City, within tourism potencies that can be build to be package tours. Kesiman Traditional Village is one of many villages in Denpasar City that has many tourism potency, the potency is cultural tourism potencies that can be found, such as : art attraction, historical place, traditional fashion and food, villager activities based on culture, hospitality of the villagers. Those cultural Potencies which found in Kesiman Traditional Village can be pack to be cultural package tours. Regard to planning cultural package tour, the formulation of issues are : (1) What is the potencies that can be found in Kesiman Traditional Village, East Denpasar? (2) How the planning cultural package in Kesiman Traditional Village? The technique to collecting data did through observation, interviews, documentation, and books literature. The result of the research is known that Kesiman Traditional Village has cultural tourism potencies and those potencies can be package into cultural package tour, those are : Barong and Keris Dance, Wadah Maker, Pengrebongan Temple, Kesiman Castle, Odah Turut Balinese House, Balinese Dance and Music Lesson in Bale Banjar Ceramcam Kesiman, Made Sudyatmika Paint Lesson, Ananda Balinese Boutique, Kertalangu Tourist Village with jogging track surrounded by rice field, fishing pond, and World Peace Gong, and Kroya Kites House. Those potencies then package into planning cultural package tour in the form of tables, essay, and graphic. Those are package into cultural package tour, those are : (1) History and Spirit of Kesiman Cultural Tour, (2) Beautiful Art of Kesiman Cultural Tour, (3) Art and Local Activities of Kesiman Cultural Tour.
STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL
Authors: Prawita Sari Ade , Kusuma Negara I Made , Suardana I Wayan
Published: August 2017

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.
ANALISIS FAKTOR-FAKTOR YANG MENDORONG WISATAWAN MELAKUKAN KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE BOOKING PADA SITUS TRAVELOKA.COM
Authors: Muliana Erni , Kusuma Negara I Made , Leli Kusuma Dewi Luh Gede
Published: August 2017

Pembelian kebutuhan perjalanan wisata secara online merupakan bagian dari transaksi business to-customer (B2C). Produk yang ditawarkan biasanya terdiri dari: pemesanan paket wisata, penjualan tiket pesawat dan kereta api, kamar hotel dan penyewaan transportasi. Penelitian dilakukan dengan tujuan untuk mengetahui faktor-faktor yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com serta faktor yang paling banyak berkontribusi dalam menentukan keputusan pembelian tersebut. Teknik pengumpulan data yang digunakan adalah kuesioner online dan kuesioner yang disebarkan secara langsung (offline) kepada 250 responden, penentuan responden ditetapaka menggunakn metode purposive sampling, sedangkan teknik analisis data yang digunakan adalah teknik analisis faktor. Hasil analisis faktor yang didapatakan menjelaskan 67,066% dari keseluruhan total variance, dan hasil analisis data menunjukkan empat faktor terbentuk yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com, yaitu: kemudahan dan sistem informasi website (24,396 %), pelayanan konsumen/customer service (15,211%), citra perusahaan (14,681 %), dan motivasi pembelian (12,779%), adapun faktor yang paling berkontribusi dalam mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com adalah faktor terbentuk yang memiliki faktor laoding tertinggi dari keseluruhan faktor yang terbentuk, yaitu faktor “Kemudahan dan Sistem Informasi Website”, faktor ini terdiri dari 13 variabel yakni: (1) Kemudahan pencarian situs web, (2) kecepatan waktu mengakses (load time), (3) nama domain perusahaan, (4) kemudahan pemesanan, (5) Informasi yang lengkap, (6) Informasi yang akurat, (7) Informasi yang menarik, (8) Pemaparan informasi yang tepat, (9) Ketersediaan dan aksesibilitas, (10) Harga yang kompetitif, (11) Pengalaman secara keseluruhan, (12) Keamanan data pribadi, dan (13) Keamanan sistem pembayaran.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN MANCANEGARA KE DAYA TARIK WISATA ALAS PALA SANGEH
Authors: Noviana Putra I Gede , Sudiarta I Nyoman , Sasrawan Mananda I GPB.
Published: August 2017

Penelitian ini bertujuan membahas seberapa besar kualitas pelayanan dan kepuasan wisatawan mempengaruhi niat berkunjung kembali wisatawan mancanegara ke Daya Tarik Wisata Alas Pala Sangeh. Daya tarik wisata ini mempunyai sesuatu yang unik dibandingkan dengan daya tarik sejenis, yaitu penempatan ranger (pemandu lokal) yang senantiasa akan menemani dalam melakukan perjalanan disekitar areal daya tarik wisata ini, ranger (pemandu lokal) senantiasa memberikan kualitas pelayanan sesuai dengan standar prosedur. Metode penelitian dalam pengambilan sample dilakukan menggunakan teknik Purposive Sampling, penyebaran sampel menggunakan Accidental Sampling dengan menyebar 100 kuesioner kepada wisatawan yang sedang melakukan kunjungan ke Daya Tarik Wisata Alas Pala Sangeh dan dengan 22 indikator pertanyaan yang telah disesuaikan. Dalam Analisis data menggunakan analisis deskriptif kuantitatif, analisis pengujian instrument penelitian, analisis regresi berganda, dan analisis korelasi. Hasil akhir dalam penelitian, (1) Kualitas pelayanan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan, (2) Kepuasan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan, (3) Kualitas pelayanan dan kepuasan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan secara simultan atau bersama-sama dan memiliki hubungan yang kuat. Adapun saran yang dapat disampaikan yaitu pengelola perlu meningkatan fasilitas toilet, peningkatan penanganan keluhan serta semakin giat mengikuti perkembangan pariwisata.
STRATEGI PEMASARAN PAKET WISATA PADA PT. MERRYS TOUR AND TRAVEL SERVICE
Authors: Sanggili Aulia , Sudana I Putu , Sofia Wijaya Ni Made
Published: August 2017

PT. Merry’s Tour and Travel Service merupakan perusahaan yang bergerak dalam bidang jasa, khususnya jasa perjalanan wisata, dalam 4 tahun terakhir dan pada tahun 2015 perusahaan ini mengalami fluktuasi untuk penjualan paket wisata. Untuk itu penulisan ini membahas tentang persepsi wisatawan terhadap lingkungan internal dan eksternal dari PT. Merrys Tour and Travel Service dan juga untuk mengetahui strategi pemasaran yang akan di terapkan sesuai dengan persepsi wisatawan terhadap lingkungan internal dan eksternal dalam memasarkan paket wisatanya. Tehnik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, dan kuisioner sebanyak 50 responden untuk lingkungan internal dari perusahaan dan 4 informan dari pihak manajemen perusahaan, 3 responden dari pihak ASITA, 3 responden dari pihak HPI, untuk analisis lingkungan eksternal sebanyak 10 responden. Hasil data yang sudah diperoleh dianalisis menggunakan deskriptif kualitatif yang di kombinasikan dengan analisis Skala Likert dan analisis SWOT. Berdasarkan analisis Skala Likert yang dilakukan terhadap lingkungan internal dan eksternal PT. Merrys Tour and Travel Service, dan dikombinasikan dengan analisis SWOT, diketahui suatu strategi pemasaran yang dapat diterapkan PT. Merrys Tour and Travel Serviceyaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi (3) strategi peningkatan sumber daya manusia (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan kualitas produk dan jasa.
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KOMPETENSI SERTA DAMPAKNYA PADA KINERJA PRAMUWISATA BALI
Authors: Purnomo Danang , Sudana I Putu , Sasrawan Mananda I GPB.
Published: August 2017

This research aims to discuss about the influences of tour guides education and training towards competencies and the impact direct and indirect to performance. It is used mix combination between qualitative and quantitative research with concurrent embedded models. This research used data primary and secondary data. Data collected by observation, interview and spreading questionare to 99 tour guides. Analysis data used path analysis with a single path. The result of this research is education and training has positive and significant influence towards competencies Balinese tour guides with coefficient values 0,802. Competency has positive and significant influence towards performance Balinese tour guides with coefficient value 0,563. Education and training has positive and significant influence toward performance directly with coefficient value 0,279. Education and training through competencies has positive and significant influence toward performance indirectly with sum total coefficient value 0,731. Suggestions for academic expected to research reenacting with same model to verifying result of the study. The suggestion for stakeholder related tour guides profession is to increasing education and training programme of tour guides for increasing competencies and performance of Balinese tour guides.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN TRANSPORTASI BERBASIS APLIKASI DI PT. GOJEK INDONESIA
Authors: Ronia Pangaribuan Nora , Sofia Wijaya Ni Made , Eka Mahadewi Ni Putu
Published: August 2017

Nowadays, internet is an essential contribution to tourism development. The internet offers the potential to make the information and booking facilities. It also provides a tool a communication between tourism suppliers, intermediaries, as well as end-consumers. Gojek is one of transport based application that is currently used by tourists to take advantage of low cost offered. The purpose of this research is to determine the affecting and dominant factor in affecting tourist's decision to use GoJek application. Data were collected through questionnaires, interviews, literature study and documentation. Sample of this research used purposive sampling technique with number of sampling are 100 respondents, focused on tourists who have been using the GoJek application. This research used six factors which consist of seventeen indicators. The results of factors analyzed affecting interpreted as external factors, psychological, internal, motivation and labor saving. The most dominant factor is external consists by a variable reference, cultural, economic, price competition, perception of security and internet trusted. Factors which eliminated in this research is use every time because tourists not necessarily used GoJek application at any time for order transportation while holiday in Bali.