bluuebunny/crossref_metadata_2025 huggingface dataset:
La comunicación digital en la percepción de la gestión pública: caso de los Gobiernos Parroquiales Rurales de Pedro Moncayo
Authors: Cayambe Vinueza Alan Fabricio , España Salvador Rommy Andrea
Published: January 2025

La comunicación se ha digitalizado en todo el mundo y esta vicisitud implica a los sectores rurales con mayores necesidades de conectividad. Los gobiernos parroquiales se encuentran en la necesidad de innovar tácticas de comunicación para mantenerse relacionados con sus audiencias. Actualmente, estas instituciones no cuentan con estrategias de comunicación y, en consecuencia, tienen una percepción negativa o desconocimiento por parte de sus públicos objetivos. Es así que esta investigación tiene por objetivo analizar el impacto de la comunicación digital dentro de las estrategias implementadas por los Gobiernos Parroquiales de Pedro Moncayo. La metodología que se empleó fue de enfoque mixto y tipo relacional, de diseño transversal. Se entrevistó a expertos en comunicación pública, en producción audiovisual y docentes, además de haber encuestado a los habitantes de las parroquias Tupigachi, Tocachi, La Esperanza y Malchinguí; así como también se observó la interacción y percepción de las audiencias digitales en los canales oficiales de los GAD. Como resultado, se identificó que las estrategias de comunicación digitales y la participación ciudadana van paralelas y que su relación faculta la planificación de metas, ejecución y evaluación de planes. En conclusión, las estrategias tienen un impacto vital en la comunicación digital de los gobiernos parroquiales rurales de Pedro Moncayo.
“Lessons of mercy”: comprehension of the russian language and russian culture
Authors:   1GBOU School No. 109 "UchiMznai Hospital School", Moscow, Levchenkova A.S. , Loskutov A.F.
Published: January 2025

This article describes a series of lessons in the Russian language
“Lessons of Mercy”, which reveals the concept of mercy as central to students’
understanding of Russian culture and the formation of national identity. An analysis
of works of art, various documents, letters is presented, through the means
of working with which a value-oriented approach is implemented, aimed at speech
and axiological education, personal development of students undergoing long-term
treatment.
The influence of functional and motor qualities and psychophysiological characteristics on the formation of students' communication skills
Authors:   State University of Management, Moscow, Raevskiy D.A.
Published: January 2025

The article discusses psychophysiological self-training, which
is planned by each student, considering the forms of his motor and intellectual activity,
individual psychomotor and cognitive indicators, and as a result influences the
effectiveness of overcoming various communication barriers.
The purpose of self-control is to develop individual recommendations and exercises
for self-training, considering the transfer of developed skills into the communicative
environment. Testing was carried out with subsequent analysis of the development of
a plan for monitoring motor activity, functional state, as well as individual cognitive and
psychomotor indicators.
AI in Motion: Securing the Future of Healthcare and Mobility through Cybersecurity
Authors: Neoaz Nahid , Bacha Ahmad , Khan Murad , Mannan Khan Sherani Abdul , Hemang Shah Heta , Abid Noman , Hasan Amin Mohammad
Published: January 2025

The development of artificial intelligence (AI) is bringing significant transformation to the healthcare and mobility sectors, although it is creating new cybersecurity challenges. This research aims to analyze the cyber threats arising from the application of AI in health and mobility systems, and explore security measures to mitigate these risks. The qualitative research method included literature analysis and data collection from various relevant case studies. The results show that AI improves efficiency in the healthcare sector, such as more accurate diagnosis and personalization of patient care, but also presents threats such as patient data breaches and algorithm manipulation. In the mobility sector, AI plays a role in the development of autonomous vehicles and intelligent transportation systems that face the risk of hacking and data manipulation. Various solutions, such as blockchain, federated learning, and homomorphic encryption, have been identified as effective approaches to improve AI security. The implication of this research is the importance of cross-sector collaboration between policymakers, technologists, and cybersecurity experts to ensure the safe, ethical, and reliable use of AI. With strengthened security measures, AI can continue to provide significant benefits to society and industry sectors.
Tetanus Generalisata pada Pasien Luka Bakar dan Komplikasinya
Authors: Dewata Intan Permata , Sumada I Ketut
Published: January 2025

Tetatus merupakan penyakit infeksi akut yang disebabkan oleh bakteri gram positif basil anaeorb Clostridium Tetani. Bakteri ini dapat menghasilkan toksin tetanospasmin yang dapat menyebabkan kelumpuhan spastik dengan menghalangi pelepasan Asam Gamma-Aminobutyric (GABA) yang muncul sebagai peningkatan kontraksi otot rangka ditandai dengan adanya gejala spasme otot berat dan periodik. Tetanus umum sering kali dimulai dengan trismus yang berkembang menjadi kekakuan nuchal, kekakuan perut, dan spasme tetanik pada ekstremitas. Laporan ini menampilkan kasus pasien laki-laki berusia 52 tahun dengan tetanus generalisata akibat luka bakar pada jari tangan yang tidak di vaksinasi dengan komplikasi hingga kematian yang telah dilakukan perawatan selama satu minggu. Spasme laring mengakibatkan obstruksi saluran nafas atas akut dan gagal napas. Selama spasme yang memanjang, dapat terjadi hipoventilasi berat dan apnea yang mengancam nyawa. Sehingga perlu adanya kewaspadaan dini dan pengobatan secara tepat. Pencegahan tetanus terutama bergantung pada imunisasi dengan vaksin yang mengandung toksoid tetanus.
Pandangan Komunikasi Politik dalam Kasus Bullying di Media Sosial
Authors: Juandanilsyah Juandanilsyah , Larasati Ayu
Published: January 2025

Artikel ini membahas mengenai intimidasi yang terjadi dalam komunikasi politik melalui media sosial selama kampanye di Jakarta. Untuk menginvestigasi fenomena bullying dalam interaksi politik melalui media sosial publik di Jakarta, digunakan model deskriptif kualitatif. Hasil penelitian menunjukkan empat temuan utama: 1) Bullying politik merupakan berita yang dibicarakan paling banyak saat kampanye pemilihan presiden 2019, yang berdampak negatif pada persatuan sosial, empati antar Agama. 2) Pemberitaan yang berasal dari YouTube terbukti memiliki pengaruh terbesar terhadap pola pikir masyarakat Jakarta dalam diskusi politik di warung kopi. 3). Kekerasan politik mempengaruhi perubahan dalam keputusan politik dalam PILPRES 2019 selama masa kampanye. Sekitar 70% konten berita di media sosial berasal dari laporan yang dijadikan dasar dalam komunikasi politik. Dengan memperhatikan fakta ini, dapat disimpulkan bahwa semakin banyak informasi mengenai pelecehan politik yang dibagikan oleh masyarakat kota Jakarta melalui media sosial, semakin besar tantangan yang mereka hadapi dalam menjaga persaudaraan serta menciptakan praktik berpikir yang sehat di platform tersebut.
Vapor-Liquid Equilibrium Data for The Binary Systems of Methacrylic Acid, Methyl Methacrylate, and Water at 26 kPa and 50 kPa
Authors: Putri Zauziah Pramiswari
Published: January 2025

Methyl methacrylate (MMA) is a significant organic compound utilized across diverse industrial sectors. This research study aims to examine the separation of azeotropic systems containing MMA derived from the C4 route. The primary focus of this examination is on vapor-liquid equilibrium (VLE) data for binary systems of methacrylic acid (MAA) and water, as well as methacrylic acid and MMA. The study will be conducted under vacuum pressures of 26 kPa and 50 kPa. The objective of this study is to generate and analyze VLE data, thereby facilitating a comprehensive understanding of the azeotropic behavior and non-ideal interactions in these systems. The VLE data were obtained using a modified Rose-Williams type recirculation still. The azeotropic composition of the methacrylic acid and water system was confirmed, and the data were validated through Herrington and van Ness methods to ensure thermodynamic consistency. The findings indicate that the excess of the calculated Gibbs free energy and activity coefficient substantiates the non-ideal behavior. In conclusion, this study provides valuable insights into the design and optimization of the MMA by-product separation process. To further refine the model and enhance its predictive capabilities, additional research is recommended, focusing on exploring the impact of diverse experimental conditions and evaluating the efficacy of alternative predictive models.
Analysis of the Impact of Public Issue ”Consortium 303” on Public Interest in Online Slot Gambling in Indonesia
Authors: Setyadi Dyama Khazim
Published: January 2025

This study aims to analyze the impact of the 303 gambling issue on public interest in online slot gambling. This research was conducted using qualitative methods with data sources in the form of in-depth interviews with users of online slot gambling sites, online slot gambling observations on various media platforms, and documentation. The results of the study show that the issue of gambling 303 has a considerable influence on public interest in online slot gambling. On the one hand, this issue can increase user interest because they feel like trying something that is forbidden. However, on the other hand the issue of 303 gambling can also reduce user interest for fear of being involved in illegal activities. This study provides important insights into how the 303 gambling issue affects user interest in online slot gambling and can be used as a reference for developing more effective promotional strategies.
Contributions to the fauna of the Turkish oribatid mites (Acari: Oribatida) from Rize province
Authors: Toluk Ayşe , Taşkıran Mehmet
Published: January 2025

In this study, oribatid mites extracted from soil and litter samples taken from different localities of Rize province in 2019 were evaluated. Four oribatid taxa belonging to the families Trhypochthoniidae, Microzetidae, Crotoniidae and Ceratozetidae were identified. One family (Microzetidae), one subgenus (Latilamellobates) and four taxa Trhypochthonius silvestris europaeus, Microzetes (Microzetes) caucasicus, Camisia (Camisia) biverrucata, Trichoribates (Latilamellobates) algarvensis are newly recorded in Türkiye. Diagnostic features, ecology and biogeographical distribution of each taxon are given with the addition of SEM photographs.
Effective Strategies and Influencing Factors for Student Retention in Higher Education: A Systematic Review across Diverse Educational Contexts and Demographics
Authors:   Asst. Prof. University of Management and Economics (UME),, Soth Vanthoch
Published: January 2025

This study systematically reviews strategies and factors that influence student retention in higher education within diverse educational contexts and demographics. Retention is an important factor not only in making institutions sustainable but also in contributing to national economic growth; however, it is under challenged by socioeconomic disparities, academic preparedness, mental health issues, and cultural differences. This review uses the PRISMA framework to guarantee methodological rigor in the synthesis of evidence from studies that employ purely quantitative, qualitative, and mixed methods. Some of the key strategies identified include academic support programs, social integration initiatives, financial aid assistance, technological interventions, and adaptive institutional policies. It stresses tailored approaches while pointing out that demographic factors such as socioeconomic status, gender, and cultural background are profoundly influencing retention outcomes. The need for context-specific strategies has been highlighted by regional and institutional differences - mainly in resource-strained settings. Emerging technologies together with data-driven decision-making will continue to play an important role in improving retention. Findings here propose interdisciplinary collaborative solutions involving policy-makers, educators, and communities to develop equitable inclusive educational environments. While the study offers a broad view of comprehensive segments, it finds gaps longitudinally within research further exploring underrepresented demographics. The synthesis found herein illustrates necessary adjustments for retention strategies within changing educational societal landscapes toward better academic outcomes.
Technology-driven improvements in dairy calf and heifer management: performance and economic impacts
Authors:   , Silva Luís Henrique Rodrigues
Published: January 2025

This study aimed to investigate how productive tiers on dairy farms impact the rearing and production costs of dairy calves and heifers in Brazil and estimate the payback timeline in average number of lactations. Data were gathered from 311 dairy farms in Minas Gerais, classified into three milk productive tiers based on average milk production: low (LOW) at 12.00 L/cow/d (7.36 -14.50 L/cow/d), intermediate (INT) at 18.00 L/cow/d (14.60 – 22.50 L/cow/d), and high (UPP) at 26.70 L/cow/d (22.60 – 32.00 L/cow/d). Statistical analyses were conducted using the GLIMMIX procedure in SAS Studio®, considering P-values < 0.05 as statistically significant and values between 0.05 and 0.10 as indicative of trends. The study found the Holstein breed was prevalent in UPP systems, while a Holstein × Gyr crossbreed animals were more prevalent in the LOW and INT tiers farms. The LOW and INT farms, characterized by more extensive rearing practices, had lower total milk outputs, larger grazing areas, and less intensified facilities. These conditions resulted in inferior performance metrics such as lower average daily gain (LOW: 0.41 ± 0.01 kg/d; INT: 0.51 ± 0.01 kg/d; UPP: 0.60 ± 0.01 kg/d) and delayed age at first calving (LOW: 35.6 ± 0.50 months; 29.9 ± 0.35 months; UPP: 26.0 ± 0.50 months). Consequently, the cost of raising a heifer from birth to first calving was highest in LOW farms at approximately US$ 2,006.4 ± 62.52, compared to US$ 1,821.4 ± 44.35 in INT and US$ 1,884.6 ± 62.52 in UPP. Feeding, labor, and machinery costs were the primary expenses, accounting for over 83, 85 and 83% of total costs across for LOW, INT e UPP respectively. The payback time based on expected production for a heifer need to remain in the herd was 3.98, 2.64 and 1.64 lactations for the LOW, INT and UPP tiers. This analysis underscores the significant influence of a farm's milk productive tiers on both performance and economic outcomes in dairy calf and heifer rearing. Farms with lower milk productive tiers incurred higher costs due to less efficient animal performance. The findings highlight the critical role of targeted investments to enhance efficiency and in dairy operations. Keywords: dairy farms; economic efficiency; farm management; calf;heifer
Self-organized gold nanoparticles on SiO2 surface nanopatterns induced by MeV ion implantation
Authors: Cruz García Cristian Felipe , Garcia M. A. , Flores-Romero E. , Rickards J. , De la Vega L. R. , Cañetas-Ortega J. , Morales-Morales J. G. , Rodríguez-Fernández L.
Published: January 2025

Ion implantation at MeV energies leads to the formation of surface nano-patterns on diverse kinds of materials, such as metals, dielectrics, and semiconductors. Furthermore, under oblique irradiation, the implanted ions are preferentially deposited on the crests of such patterns. Based on previous experimental results, in this work the formation of gold nanoparticles is produced and found to be organized onto prepatterned surfaces as produced by 1.8 MeV Au ion implantation on SiO2 substrates at an impinging angle of 45°. The ion implantation was performed with an ion beam current of 400 nA for a total ion fluence between 0.2 ×1017 cm-2 and 2.0 ×1017 cm-2. After implantation, to assist gold nanoparticle nucleation, substrates were annealed at 1000 °C. The surface morphology and topography of the implanted substrates were analyzed by atomic force microscopy (AFM) and scanning electron microscopy (SEM), respectively. For the lowest fluences (0.4 - 0.8 ×1017 cm-2), the formation of isolated surface structures on a flat background was observed whose morphology mimics the exoskeleton of a bug. According to SEM-EDS analysis, the formation of gold nanoparticles on the exoskeleton of the bugs was observed. For intermediate fluences (0.8 - 1.4 ×1017 cm-2), a ripple background now appears and begins to surround the bugs. At the highest fluences (1.4 - 2.0 ×1017 cm-2), the surface shows only a ripple pattern. In this last case, the gold nanoparticles are formed along the crests of the surface ripples. Finally, the optical absorption of the samples (except the one corresponding to the lowest fluence) shows the presence of a localized surface plasmon resonance (LSPR) in the wavelength region of 520 - 540 nm, suggesting the presence of gold nanoparticles.
Insulin Resistance Indexes, Predictors of Diabetic Kidney Disease in Elderly Iraqis
Authors: Aldbagh Mayyada Bassim Rasul
Published: January 2025

This cross-sectional study aimed to evaluate the utility of three surrogate markers of insulin resistance, TyG, TG/HDL, and TyG-BMI in clinical practice by examining their association with diabetic kidney disease (DKD). Results: Of 476 patients with type 2 diabetes (T2DM), 42 (8.8%) had DKD. Patients with DKD showed significantly higher levels of BMI, fasting blood glucose, HbA1c, lipids, markers of renal dysfunction and three IR indices (TyG, TG/HDL and TyG-BMI) than those without DKD compared to those without DKD. Crosstabs/Risk analysis revealed that TyG index (OR = 1.39, 95% CI =1.218-1.587, p= 0.002), TG/HDL (OR =1.356, 1.189-1.545, p= 0.004), and TyG-BMI (OR =1.247, 1.073-1.450, p= 0.043). Based on the receiver operating characteristic curve, the areas under ROC with best cutoff values of TyG index, TG/HDL and TyG-BMI, were 0.762, 0.720 and 0.654, respectively and 9.5, 2.19 and 225, respectively. DKD patients >40 years had a significantly increased TyG index (p = 0.047) of 67.0% compared to patients <40 years of age of 50.0%.  Conclusion: Among T2DM patients, the risk of DKD increases with the increase of TyG index, TG/HDL and TyG-BMI, with their respective cut-off values being 9.5, 2.19 and 225. The TyG performed best in predicting DKD, followed by TG/HDL and then TyG-BMI. Age was positively associated with TyG index, indicating a higher prevalence of DND in patients with T2DM.
Effectiveness of Azadirachta Indica (Neem) Plant Extract Compared with Albendazole on the Vitality of Hydatid Cyst Protoscolices (In Vitro)
Authors: Jari Sawsan Darweesh
Published: January 2025

The cestode worm Echinococcus granulosus larval stage parasitically infects humans and animals' livers and lungs, causing cystic echinococcosis. Surgery with scolicidal agents to inactivate live protoscolices is the main treatment for cystic echinococcosis (CE). An extract of neem tree leaves was chosen to treat this parasite that causes this disease, and its effects were laboratory tested on the vitality of the primary fungi, which is infective to humans, taken from the livers of infected sheep in the holy governorate of Karbala. This study used four concentrations of alcoholic neem tree leaf extract (1.250, 2.500, 5.000, and 10.000) ppm to count protoscolices in    5microliter volumes before and after treatment and compare them to albendazole. All concentrations of Neem leaves extract were effective, but 10,000 ppm was the most effective, as the percentage of mortality reached 100% after 30 minutes. The lower concentration of 1,250 ppm caused 90.62 % after 240 minutes. The above shows that Neem plant extracts inhibited protoscolices growth in all treatments. Due to its wide range of chemicals and biologically active compounds, which affect parasite cell mitochondrial membranes and cause apoptosis, many scholars call it the tree of the future.
Antibacterial activity of Zingiber officinale alcoholic and aquatic extracts Against Escherichia coli isolated from children with diarrhea In Al-Refaee hospital /Iraq
Authors: Rahi Alaa Yaqoob
Published: January 2025

The effect of alcoholic and aquatic extracts of Zingiber officinale and essential oils was done against isolates of E. coli. Alcoholic and aquatic extracts were present inhibitory effectiveness against E. coli The range of diameter area was between (16-18) mm at diameter area was between (16-18) mm at concentration of 400 mg/ml. Essential oils Present inhibitory effectiveness ranging diameter area between (20-24) mm at concentration of 250mg/ml. The minimal inhibitory concentration MIC of essential oils ranges (250 - 400) mg/ml. Also, the study showed that the effect of extracts had approximation for the effect of antibiotics such as: Tetracycline, Erythromycin Kanamycin and Amoxicillin.
Competencias digitales y la alfabetización en inteligencia artificial en estudiantes universitarios
Authors: Ayala de Sánchez Marizol Candelaria Arámbulo , Martinez Peñaloza Minelly Ysabel , Ramírez Pedro
Published: January 2025

La integración de las Tecnologías de la Información y la Comunicación (TIC) ha transformado profundamente nuestra sociedad, impactando la manera de relacionarnos, trabajar y aprender, especialmente en el ámbito educativo. Este estudio examina la relación entre Competencias Digitales y Alfabetización en Inteligencia Artificial (IA) en 59 estudiantes universitarios, utilizando un enfoque cuantitativo y un diseño correlacional. Se evaluaron cinco áreas de competencias digitales clave y su influencia significativa en la alfabetización en IA, revelando que el dominio de estas competencias contribuye directamente a una comprensión más profunda de la IA. Los resultados destacan que competencias como la creación de contenido digital, la gestión de seguridad y la resolución de problemas tienen un impacto considerable, explicando hasta el 200% de la variabilidad. En conclusión, el desarrollo de competencias digitales es esencial para una alfabetización efectiva en IA, aunque esta última requiere formación específica para comprender sus implicaciones más profundas en un mundo cada vez más digitalizado.
Institutionalization of Semi-Formal Local Council Courts and Their Role in Mitigating Gender-Based Violence in Bundibugyo District, Uganda
Authors: Hadijah Nansamba , Kyohairwe Dr. Stella , Lubwama Dr. Nyenje Aida
Published: January 2025

Purpose: The study assessed the impact of institutionalizing semi-formal Local Council Courts (LCCs) on mitigating gender-based violence (GBV) in Bundibugyo District, Uganda.
Materials and Methods: Grounded in a positivist paradigm, the study employed a quantitative correlation design. Data were collected from 203 officers involved in GBV mitigation in Bundibugyo District using structured questionnaires. Simple random sampling and census techniques were applied. The study adopted an explanatory linear regression analysis, a parametric test aimed at explaining the effect of the independent variable (institutionalization of Semi formal LCCs) on the dependent variable (GBV mitigation). Conventional regression (p-value = 0.05) was used as a basis to interpret the findings, where a computed value was above the p-value which indicated an insignificant effect.
Findings: Statistical analysis revealed that institutionalizing LCCs contributed 10.3% to GBV mitigation (R² = .103). However, the effect was statistically insignificant (p = .074; p > 0.05), confirming the hypothesis that institutionalization had no significant impact on GBV mitigation. Key challenges included limited legal awareness among local council leaders, fear of retribution, and societal normalization of GBV, which hindered the courts' effectiveness. While LCCs offered some contribution to GBV mitigation, their overall impact was minimal.
Implications to Theory, Practice, and Policy: The study underscores the limited efficacy of semi-formal justice mechanisms in mitigating GBV, highlighting the need to bridge the gap between informal and formal systems. Practical recommendations include enhancing the capacity of local council leaders, strengthening legal frameworks, and addressing societal norms to improve the effectiveness of LCCs in mitigating GBV. These findings have significant implications for policy and practice, particularly in designing more integrative and community-focused approaches to GBV mitigation.
Classifying Motor Imagery Actions in Electroencephalogram Signals of Older Adults Using Artificial Neural Networks
Authors: Carrillo-Rodríguez Ivan , Meza-Kubo Victoria , Pellegrin Luis
Published: January 2025

Brain-computer interfaces (BCIs) have enabled users to control computing applications by measuring brain activity, such as through electroencephalograms (EEGs). These BCIs have the potential to assist individuals with cognitive and motor impairments. However, research on BCIs has shown that their performance can vary among study subjects, particularly in the case of older adults. Cognitive impairment is a natural condition that occurs in older adults, and if left untreated, it can lead to the development of dementia, which, in turn, results in dependency for performing basic daily life activities. This paper presents the results of a preliminary analysis on the use of BCIs to recognize motor imagery of up to five right-hand movements, using a supervised machine learning algorithm. This approach aims to facilitate the interaction of older adults with cognitive stimulation applications, mobility devices, and other tools that improve their quality of life.
Marka İtibarının Çağrışımları Üzerine Bir Araştırma
Authors: Kangal Erdem Ebru
Published: January 2025

Bu çalışma, marka itibarı kavramını ve tüketici algıları üzerindeki çağrışımlarını incelemeyi amaçlamaktadır. Marka itibarı, tüketici zihninde markanın sunduğu kalite, güvenilirlik ve değer gibi unsurların yanı sıra, duygusal bağlar ve toplumsal duyarlılık algılarıyla şekillenir. Marka itibarı çağrışımları; duygusal bağlar, değer, iletişim, performans, toplumsal duyarlılık, vizyon, güç ve karizma eksenli olarak sekiz temel kategoride ele alınmıştır. Bu kategoriler, markanın tüketici zihninde hangi yönleriyle ön plana çıktığını anlamak için daha önce literatürde olmayan sistematik bir çerçeve sunmaktadır. Araştırmada, markanın yalnızca rasyonel unsurlarla değil, aynı zamanda duygu, değer temelli ve etik bağlamlarla da güçlü bir konum yaratması gerektiği vurgulanmaktadır. Çalışma marka, marka çağrımı ve itibar kavramlarının detaylı olarak incelenmesi sonucu mevcut olan bu kavramlarla da desteklenerek ortaya çıkarılan yeni bir kavram olan marka itibarı çağrışımlarının, türlerini, kategorilerini, niteliğe dayalı itibar çağrışımlarını ve marka itibarı çağrışım rezonansını içermektedir. Literatüre bu çerçevede gerek teorik gerekse uygulamalı çalışmalar için farklı bir bakış açısı ile katkı sunmaktadır. Bu bağlamda marka itibarı çağrışımları farklı boyutlardan ele alınmıştır. Çalışma bu boyutlarıyla akademik olarak halkla ilişkiler, marka iletişimi, pazarlama ve uygulamalı halkla ilişkiler literatürüne katkıda bulunmayı hedeflemektedir.
Mitigating Substance Abuse amongst Students at a University in Chongwe, Lusaka Province
Authors: Phiri Kennedy , Mwanza Nicholas , Phiri Daniel Chinyama
Published: January 2025

The purpose of the study was to investigate ways to mitigate substance abuse amongst students at a University in Chongwe, Lusaka province. The study was guided by three objectives being: to establish types of substance most abused by students at a university, to determine the sources of substances which is abused by the students at a university and to assess ways to curb substance abuse through artificial intelligence development at a university. The study employed a descriptive research design on the population of students and officers from the dean of student’s affairs. 55 students took part in the study with 5 officers from the dean of student’s affairs bringing the total sample to 6 participants. An online google survey questionnaire was sent to students’ WhatsApp groups and 55 complete results were received while the officers from the dean of student’s affairs were interviewed. Data was analysed thematically through identifying similar themes and comparing them to others. The research has identified the prevalent substances abused by students at a University, with alcohol, cigarettes, marijuana (dagga), insunko, Benlyn, and shisha being the most commonly abused. The study also underscores that these substances are more accessible and accepted, especially alcohol and insunko, which can be attributed to their availability in the surrounding areas and being cheap. The emotional and psychological effects experienced by substance-abusing students, such as happiness, excitement, peaceful sleep, boosted confidence, and confusion, were highlighted. These experiences often serve as temporary escapes from academic and personal pressures and are exacerbated by factors like peer pressure, improper parental upbringing, and the influence of friends. The study also revealed some gender-based disparities in substance abuse, with more women abusing ‘insunko’ and more men abusing dagga, while alcohol was commonly consumed by both genders. The study recommended the establishment of a counselling centre, regular engagement on anti substance abuse awareness, and the provision of diverse extra-curricular activities to keep students occupied. It was also recommended that improvements to the OWNU application to attach personal assistance chatbot that can be assisting those that are addicted to go for rehabilitation with prompt messages.
Does United Kingdom’s focus on Climate Technologies, Municipal Waste Treatment, and Economic Development aligns with its 2030 Nationally Determined Contributions (NDCs)?
Authors: Agyemang Eric Tieku , Agyare Frank Yeboah , Ofori Kwabena
Published: January 2025

The study uses a Vector Error Correction Model (VECM) to examine the dynamic impacts of municipal waste recycling, climate technologies, and economic growth on greenhouse gas emissions in the United Kingdom using data collected in time series from 1995 to 2020. We ran tests for impulse response, variance decomposition, stationarity, cointegration, and residuals. Greenhouse gas emissions in the United Kingdom, economic growth, climate technology, and municipal waste recycling, are all found to be cointegrated. The previous year’s deviation from long run equilibrium is corrected in the current period at an adjustment speed of 80%. Consequently, it takes around 1 year and 5 months to reach a stable condition. Municipal waste recycling and climate technologies has been found to promote reduction of greenhouse gas emissions in the United Kingdom in both short-run and long-run. However, climate technology is more effective at lowering emissions of greenhouse gases. Greenhouse gas emissions do go down in the long run, even though they go up at initial stages due to economic growth. Majority of the fluctuation in greenhouse gas emissions over both the short and long durations is explained by greenhouse gas emissions own shocks or innovations, rather than any external factors. Among the predictor variables, greenhouse gas variations in the short and long run are mostly attributable to changes in gross domestic product, with climate technology and municipal waste recycling following closely behind. The empirical analysis supports policy recommendations that the government and other stakeholders should improve their governing policies and methods on these variables to further succeed in regulating environmental pollution. Greenhouse gas emissions tend to rise in tandem with expanding economies, leading to substantial long-term volatility. Therefore, the economic management team of the United Kingdom government should establish legislation to limit economic activity that contributes to greenhouse gas emissions and instead provide support and funding for projects that are green and low-carbon. They want to cut emissions by 68% by 2030 as part of their National Determined Contribution (NDC), and this will get them there.
Navigating Challenges and Cultivating Creativity: A Path to Establishing Malacca as Malaysia’s Artistic Hub within its World Heritage Accreditation
Authors: Mohammad Noh Liza Marziana , Muchamad Imron Nur Emylia Natasha
Published: January 2025

Malacca, a UNESCO World Heritage Site, is renowned for its rich historical and cultural heritage, shaped by centuries of global influence. While the city’s colonial-era architecture and multicultural identity remain central to its appeal, Malacca is undergoing a significant transformation as it redefines itself as a contemporary arts hub. This study explores the challenges and strategic pathways necessary to position Malacca as a thriving artistic center, balancing the preservation of its historical significance with the promotion of innovative artistic expressions. Through qualitative research, including semi-structured interviews and participant observations, the study examines community dynamics, the role of local artists, and key issues such as sustainable tourism and the preservation-innovation balance. Thematic analysis identifies patterns and insights from stakeholders, with recommendations for the development of cultural districts, artistic incubators, public art installations, and educational programs. Furthermore, it highlights the importance of collaboration between public and private sectors to integrate contemporary infrastructure, technology, and sustainable business models. By fostering community involvement and offering global accessibility to Malacca’s art scene, this study contributes to the broader discourse on cultural preservation and artistic innovation, offering a comprehensive framework for the future of Malacca as a creative city in Southeast Asia.
Motivation and Bidding Intention on Crowdsourcing Platforms: A Study of Malaysian Digital Workers
Authors: Fadzil Ahmad Syahmi Ahmad , Othman Nor Azairiah Fatimah , Apasamy Gouri , Johari Luqmanul Hakim , Nor Norzanah Mat
Published: January 2025

Crowdsourcing has been identified as an emerging industry that can serve as a platform to generate additional income and allow businesses to conduct their operations more innovatively. To ensure the platform’s success, the crowdsourcing system heavily relies on the bidding intention of the crowd’s participation. As a result, it is critical to understand the reasons behind digital workers’ crowdsourcing bid intentions. Nevertheless, much research has been conducted on the motivational factors that influence bid intention in crowdsourcing, either intrinsic or extrinsic factors. Regrettably, past research typically isolates intrinsic and extrinsic motivational factors to determine which factors are more significant and impact participation in crowdsourcing. Therefore, this paper aims to provide insight into the relationship’s significance between intrinsic and extrinsic motivational factors. As a result, this paper explains motivational synergy using the stimulus-organisation-response (S-O-R) model. The stimulus-organisation-response (S-O-R) model explains how hedonic pleasure, an intrinsic motivation, affects external motivations (like money and the game-like aspect) and the intention to bid in crowdsourcing. This model explains how the relationship between internal and external motivations can be combined to have the best influence on bidding intention. The model was tested using partial least squares structural equation modeling (PLS-SEM) analysis by taking an online survey from 129 digital workers who participated in eRezeki, LinkedIn, and Freelancer.com. As hypothesised, hedonic pleasure mediates the relationship between monetary reward and gamification elements with bidding intention, which is significant. Furthermore, monetary reward and gamification elements were found to have a non-significant direct relationship with bid intention. Therefore, this result proves that the synergy between internal and external motivations is important in influencing bid intentions in crowdsourcing.
Manifestaciones ecuestres en fiestas patronales: arrieros, khaperos, capitanes y postillones
Authors: Ichuta-Ichuta Gerardo
Published: January 2025

Como parte de un proyecto de investigación sobre fiestas patronales, se recopilaron información bibliográfica, fuentes orales y datos en redes sociales, lo que permitió identificar aproximadamente 200 festividades con diferentes características, de las cuales cerca de 20 incluyen manifestaciones ecuestres. Estas expresiones están asociadas con cuatro factores principales: las tradiciones de arrieros, khaperos, capitanes y postillones. Estas costumbres reflejan el modo de vida de la época colonial, particularmente en lo relacionado con el transporte y comercio en los Andes. Este estudio resalta el potencial del folclore como herramienta para comprender dinámicas sociales e históricas de tiempos pasados.
Tiktokers aymaras-populares y su influencia en la construcción de la identidad de los jóvenes de el alto (bolivia)
Authors: Humerez Oscori Jesús
Published: January 2025

La plataforma virtual del TikTok se ha convertido, no sólo un medio de comunicación, sino que va más allá, es un espacio social virtual donde se interactúa, se socializa, se construyen redes sociales con diversos grupos sociales. Los Tiktokers aymaras-populares a partir de esta red social virtual han empezado a crear contenido en diversos ámbitos desde el entretenimiento, la tecnología, difusión de la lengua aymara, que influyen en los jóvenes universitarios. Entre los hallazgos importantes se encuentra en que el consumo cultural de los jóvenes universitarios de la Universidad Pública de El Alto (UPEA) tiene que ver con el entretenimiento y el ocio. Es decir, los usuarios ingresan a esta plataforma para entretenerse, asimismo muchos de ellos no son creadores de contenido. Finalmente, la sociedad reflejada en los jóvenes tiene una mirada estigmatizada respecto a la labor u oficio de los Tiktokers.
Developing Items for Measuring Illness Beliefs Among Heart Failure Patients: An Exploratory Factor Analysis Procedure
Authors: Wan Ismail Wan Marina , Awang Zainudin , Idris Idayubadilla , Majid Norhaini
Published: January 2025

Introduction: This study aims to explore, modify, and develop the revised instruments for measuring Illness Beliefs Construct (IPQ-R) among heart failure patients in Malaysia. Materials and methods: The researcher adapted 38 items from previous study and modified the statement to suit current study. The IPQ-R statement was translated into Bahasa Malaysia and validated by the experts for content validity, face validity, and criterion validity. The sampling frame is the heart-failure patients registered with the cardiology department in the selected public hospitals in Malaysia. Probability sampling was used to obtain a random sample of 200 patients to participate in this study. The data were explored and validated through exploratory factor analysis (EFA) procedure. Results: The results of the EFA procedure revealed 38 items fall into five underlying components. The components are renamed as a timeline, control, causes, illness coherence, and emotion. The items under these five components explained 64.1% of the total variance. The internal reliability of the illness beliefs construct was 0.94. The researchers rearranged these 38 items into their respective components accordingly. The newly arranged instruments will be the outcome of this study. Conclusion: In addition to adding to the current body of knowledge, these findings provide a reliable source of information for research and professional practitioner interested in future researcher in illness beliefs related to heart failure patients in Malaysia..
The Roles of Health Literacy in Developing Health Communication Competence among Low-wage Workers in Kelantan, Malaysia
Authors: Sumardi Nur Athirah , Aminuddin Azwan Shah , Mat Halif Mazuin , Hassan Narehan
Published: January 2025

Introduction: The distressing rate of critical illnesses in Malaysia was contributed by the nation’s low level of health literacy where many Malaysians failed to well-manage their illness as they are incompetent in communicating the health conditions to obtain the necessary medical services. This study was conducted cross-sectionally to determine the relationship and effects of health literacy, encompassed of health care, disease prevention and health promotion domains towards health communication competence among low-wage workers in Kelantan, Malaysia. Materials and methods: : Quota sampling was applied in selecting the targeted respondents from three districts of Machang, Kota Bharu and Bachok. 150 samples, encompassing gardeners and janitors were conveniently selected as the study’s respondents. A set of questionnaires was used as the instrument and was physically distributed to the respondents. Results: The results from the descriptive analysis showed that more low-wage workers in urban areas possessed adequate level of health literacy and good level of health communication competence in comparison to those in sub-urban area. Meanwhile, the correlational analysis findings showed the overall and domains of health literacy were positively and strongly correlated to health communication competence. The results of multiple regression analysis have also revealed that every domain of health literacy had significant effects towards low-wage workers’ health communication competence, with health promotion as the strongest predictor. Conclusion: Health literacy was found to be significantly, positively and strongly associated to health communication competence among lowwage workers in Kelantan, Malaysia. This study has highlighted the significance of health literacy in developing health communication competence in which those who work in sub-urban areas need to particularly be prioritized. Accordingly, this study suggests the health departments to organize various health promotion and education programs for the society to enhance their awareness on health literacy.
МАҲМУД ЗАМАХШАРИЙНИНГ “РАБИЪ АЛ-АБРОР” АСАРИНИНГ МЕТОДОЛОГИЯСИ
Authors: PIRMUKHAMEDOV Bakhodir
Published: January 2025

Мазкур мақолада муаллиф Замахшарийнинг турли илмларга оид мавзуларни жамлаб, “қомусий” ва нодир асарлар сирасига киритилган “Рабиъ ал-аброр” асари ҳақида батафсил маълумот беради. Мақола муаллифи мусулмон дунёсида илм оламида машҳур бўлган “адаб илмлари”нинг фуруъ қисмига мансуб احملاضرات علم – Маърузалар илми кўп илмий доираларда батафсил ўрганилмаган тармоқлардан экани, “Рабиъ ал-аброр” асари эса, маърузалар илми талабларига тўлиқ жавоб берадиган энг машҳур асарлардан бири эканини ёритиб беради. Шу билан бирга, маърузалар илмининг шаклланиш ва ривожланиш тарихи, бу илмнинг ривожига ҳисса қўшган олимлар ва уларнинг асарлари ҳақидаги маълумотларни ҳам батафсил баён қилади. Мақолада, жумладан, Маҳмуд Замахшарийнинг “Рабиъ ал-аброр” асарини ёзишдан кўзлаган мақсади, асарда қамраб олинган мавзулар ҳамда мазкур асарни ёзишда қандай манбаларга мурожаат қилгани ҳам таҳлил қилинган. Шунингдек, муайян бир мавзуни ёритиб беришда алломанинг фақат араб ва форс тилларидаги манбаларга эмас, балки юнон ва бошқа тиллардаги манбаларга ҳам мурожаат қилгани ва ҳар мавзуга оид фикрларидан кўплаб мисоллар келтириб, сўнг ўз мулоҳазаларини билдиргани ҳақидаги маълумотлар ёритиб берилган. Мақолада муаллиф “Рабиъ ал-аброр” асарининг ёзилиш услубини ҳам атрофлича таҳлил қилиб, ёритиб берган. Муаллиф Маҳмуд Замахшарийнинг “Рабиъ ал-аброр” асари кенг кўламли нодир асарлардан бири эканини ҳисобга олиб, мазкур асар ҳадисшунослик, тилшунослик, адабиётшунослик, манбашунослик ва дидактика каби соҳаларга оид илмий тадқиқот объекти бўлиши мумкинлиги ҳақида хулоса беради.
Innovation and Sustainability Collide: Artificial Intelligence (AI) Revolutionizing Contemporary Sectors
Authors: Zaidi Zia Zehra
Published: January 2025

Artificial Intelligence (AI) is revolutionizing industries by harmonizing innovation with sustainability, offering transformative solutions to modern challenges. Through advanced technologies, AI minimizes waste, optimizes energy consumption, and promotes the use of renewable resources, fostering sustainability across sectors such as manufacturing, transportation, agriculture, and energy. By enabling precision agriculture and AI-driven logistics, it enhances efficiency and reduces environmental impact. Furthermore, AI facilitates tracking of ecological footprints, improving transparency, accountability, and decision-making processes. Despite its vast potential, challenges persist, including ethical considerations, data privacy concerns, and ensuring equitable access to AI technologies. Addressing these issues is crucial for leveraging AI’s full potential. As a cornerstone of sustainable industrial transformation, AI will play a pivotal role in achieving a balance between economic growth and environmental preservation.
Exploring Future Outlook of Indian Health Care through Digital Health Care System: A Global Perspective
Authors: . Vibhanshu , Rayat Ruchi
Published: January 2025

The Indian healthcare system plays a pivotal role in economic growth and is considered a key pillar of India’s vision for ‘Viksit Bharat 2047.’ Digital healthcare services have transformed how people access medical services. This chapter focuses on key aspects of digital healthcare in India, including government initiatives like the Ayushman Bharat Digital Mission (ABDM) to connect patients and healthcare providers through digital platforms, making healthcare more structured. It also examines challenges such as affordability and accessibility, particularly in rural areas, due to inadequate financial support, internet connectivity, and digital knowledge. Solutions include government subsidies, partnerships with private organizations to lower costs and expand internet access, and training initiatives to improve digital skills. The study underscores the need for inclusive solutions to bridge gaps in digital healthcare, ensuring quality healthcare access for all, regardless of demographic or financial circumstances.
The Role of Artificial Intelligence in Talent Management and Acquisition
Authors: Pandey Yamini , Singh Jitendra Kumar
Published: January 2025

This study explores the transformative role of artificial intelligence (AI) in talent management and acquisition, highlighting its potential to revolutionize HR processes. By leveraging AI-powered tools, organizations can automate repetitive tasks, optimize decision-making, and enhance candidate and employee experiences. Key applications such as resume screening, predictive analytics, bias mitigation, and personalized employee development are examined alongside the benefits of efficiency, scalability, and cost savings. The chapter also addresses critical challenges, including data privacy, algorithmic bias, and ethical considerations. Through a discussion of best practices, it emphasizes the importance of transparency, stakeholder collaboration, and ongoing evaluation to maximize AI’s impact. The insights presented aim to guide organizations in strategically integrating AI to attract, develop, and retain top talent in an increasingly competitive global landscape.