Complex linguocultural methodology for investigation of Russian-Vietnamese mutual perceptions in language and cultureComplex linguocultural methodology for investigation of Russian-Vietnamese mutual perceptions in language and culture
Authors:   Institute of Linguistics and Intercultural Communication, Sechenov University, Markovina Irina Yu. , Matyushin Alexey A. ,   Institute of Linguistics and Intercultural Communication, Sechenov First Moscow State Medical University, Lenart Istvan ,   Institute of Linguistics and Intercultural Communication, Sechenov UniversityInstitute of Linguistics and Intercultural Communication, Sechenov UniversityInstitute of Linguistics and Intercultural Communication, Sechenov University
Published: January 2025

The paper summarizes the results of a large-scale international project aimed at
investigation of Russian-Vietnamese mutual perceptions reflected in language and culture.
The authors describe the process of development and testing of complex methodology for
the reconstruction of ethnic “portraits” and “self-portraits” in two aspects, the characteristic
and anthroponymic ones. The methodology, developed by the authors, is comprised of three
components: collection of the source data on structure and content of ethnic “portraits” and
“self-portraits”; processing of the data obtained by corpus linguistics methods; semantic
analysis of paremiological units, selected at the previous research stages, in order to expand
the ethnocultural content of the studied characteristics.The application of the developed methodology resulted in collection of several
characteristics that the respondents attributed to ethnic “portraits” and “self-portraits”. Out
of the obtained characteristics, the following were further investigated: courage (смелость/
dũng cảm), hospitality (гостеприимство/hiếu khách), industriousness (трудолюбие/cần
cù), intelligence (ум/thông minh), and kindness (доброта/tốt bụng). The authors analyzed
linguistic and culture-related nuances of Russian and Vietnamese “portraits” and “self-
portraits” that include quasi-equivalent elements. This clearly demonstrated the applicability
of the developed methodology for identification of similarities and differences, as well as
quasi-similarities and quasi-differences, in mutual perceptions and self-perceptions of the
two peoples.
The proposed complex methodology is a logical development of the traditions of Russian
school of ethnopsycholinguistics and is aimed at facilitating intercultural dialogue and
establishing mutual understanding between representatives of different cultures.
KThe application of the developed methodology resulted in collection of several
characteristics that the respondents attributed to ethnic “portraits” and “self-portraits”. Out
of the obtained characteristics, the following were further investigated: courage (смелость/
dũng cảm), hospitality (гостеприимство/hiếu khách), industriousness (трудолюбие/cần
cù), intelligence (ум/thông minh), and kindness (доброта/tốt bụng). The authors analyzed
linguistic and culture-related nuances of Russian and Vietnamese “portraits” and “self-
portraits” that include quasi-equivalent elements. This clearly demonstrated the applicability
of the developed methodology for identification of similarities and differences, as well as
quasi-similarities and quasi-differences, in mutual perceptions and self-perceptions of the
two peoples.
The proposed complex methodology is a logical development of the traditions of Russian
school of ethnopsycholinguistics and is aimed at facilitating intercultural dialogue and
establishing mutual understanding between representatives of different cultures.