bluuebunny/crossref_metadata_2025 huggingface dataset:
Social Communication Strategies for the Development of a Catering Company
Authors: Komova M. , Zhavoronko S.
Published: July 2022

The relevance. Social networks are developing on horizontal social connections and are actively using modern means and technologies of network-type communication. Social networks are the most popular environment for disseminating business, political and cultural information. Therefore, it is logical that the promotion of brands and products of companies through social networks is wildly popular. Social networks are used as a space for building and promoting a brand, creating an image, as a communication platform or as a tool for direct sales of goods and services.
The purpose of research is to study ways to optimize the promotion of domestic catering companies in the information space with the help of social networks.
The methodology. The comparative method, description methods, analysis and visualization of data, comparison, and generalization were used for the research.
The results. Models of application of social communication and information technologies for building a brand of successful business in the field of catering, its promotion in social networks are offered.
The scientific topicality. Network channels have a powerful potential to promote the company’s brand, spread its products through the use of non-traditional business and commercial technologies. Catering companies are developing as a highly profitable and promising activity. They are gaining momentum, albeit in a highly competitive environment. To successfully exist in the market of restaurant services and increase profits, catering companies promote their activities on social networks, use virtual space to promote goods, services and advertising.
The practical significance. Formation of a content plan in line with the current planning of the catering company, identifying and meeting the information needs of the target audience.
The conclusion. Social networks are an information, technological, communication basis for building and implementing a strategy for the development of a catering company. They have significant information potential to promote the activities of the company, the necessary functionality to effectively promote brands, products and services. This type of new media provides an opportunity to: post in the company’s profile about goods and services, their competitive advantages, features; announce company events; hold charitable competitions and actions; advertise to target and non-target audiences.
An analysis of Chinese students’ use of Chinese essay references
Authors: Lim Miguel Antonio , Huang Zhuo Min
Published: July 2022

Many studies have addressed the needs and challenges of international students in their host countries; however, there is relatively less work on the potential contributions these students make to their curricula. This article presents a bibliographic analysis of the academic references (n=7,273) used by Chinese students to construct their final essays on the theme of education and international development at a leading global university based in the United Kingdom. It examines (1) what knowledge resources are used in their essays; and (2) what the characteristics and patterns of these choices are. When allowed to construct their own essays, Chinese students appear to choose to use a significant proportion of Chinese knowledge resources within English academic essays. This use increases when their lecturers and tutors explain and accept the value of non-English academic resources. This article then discusses the implications of this result for lecturers.
INSERTION OF THE COPPER IUD (TCu 380A) IN THE IMMEDIATE POSTPARTUM
Authors: Ribeiro Simões Maria da Conceição , Paraguassú-Chaves Carlos Alberto , Trindade Carla Dolezel , Filho Simão Aznar , Smith Ruy Drummont , Aznar Simão Dolezel , Almeida Fabrício Moraes de
Published: July 2022

Objective: To evaluate the insertion of the Copper IUD (TCu 380A) in young women, side effects and users' degree of satisfaction with the method. The research site is the municipal public maternity hospital of Porto Velho, located in the state of Rondônia, in the Brazilian Amazon. Methodology: Standardized questionnaire with the following variables: Identification and address; Weight; PA; Consultation: Puerperal (3) months, (6) months, (9) months, (others); Pathological antecedents; Obstetric History: Gesta, Pará, Abt; Date of IUD insertion; Delivery type; Side Effects: (Pelvic pain), (Dysmenorrhea), (Dyspaurenia), (Hypermenorrhea), (Metrorrhea), (Anamia), (Other); Ultrasonography: Conduct. Results: In the year 2021, 1,463 parturients aged 15 to 25 years were seen at the maternity hospital, of these 982 (67.12%) had vaginal deliveries and 481 (32.88%) had cesarean deliveries). Of the 982 women who had vaginal deliveries, 312 (31.77%) underwent IUD insertion in the immediate postpartum (postplacental) period. Of the 982 women in the age group who had cesarean deliveries, 161 (33.47%) opted for IUD insertion after placental delivery. From the ultrasound examinations, it was observed that the IUDs were poorly positioned in 114 (11.60%) of those inserted in the vaginal puerperium and in 19 (4.57%) of those inserted by cesarean section after placental delivery. The main side effect in the first days of use, still in the puerperium, was pelvic pain in 20.36% of all IUDs inserted postpartum (vaginal and cesarean), in the third month the most common complaint was dysmenorrhea in 24 .47%. In the sixth month of use, dysmenorrhea (22%) was predominant, followed by hypermenorrhea (19.75%), and after the sixth month of use, dysmenorrhea (12.30%) was followed by hypermenorrhea (10.66%) as the most reported complaints. Conclusion: In regions such as the Brazilian Amazon, with high rates of unintended pregnancy in young women and consequently with complications of short interpregnancy intervals, long-term contraceptive methods (LARCs) offered in the puerperium are an option to be considered to reduce maternal mortality due to pregnancy.
Socioeconomic (Endogenous) Development Index of Municipalities in Free Trade Areas (FTA) linked to SUFRAMA
Authors: Casara Cavalcante Fabio Robson , Paraguassú-Chaves Carlos Alberto , Fonseca Cavalcante Ana Maria Morais da , Almeida Fabrício Moraes de , Moreira Dantas Lenita Rodrigues , Trindade Carla Dolezel , Filho Simão Aznar , Smith Ruy Drummont , Aznar Simão Dolezel , Rodrigues Uchôa Márcia Maria , Uchôa Marcélio Rodrigues
Published: July 2022

The objective was to analyze the regional development of the nine cities covered by the SUFRAMA policy in comparison with nine other Amazonian municipalities not covered by this policy, in order to identify the municipal performance achieved in the face of the Brazilian Amazonian reality. The theoretical foundation of this work is linked to the theory of endogenous development associated with the institutionalist theory of Douglass North and the poles of development in Schumpeter and Perroux. A multivariate factorial data model was used to extract the scores for the construction of indices, using the SPSS statistical tool, version 22, using the factor analysis technique developed similarly to the main components. It was possible to build socioeconomic development indexes and, with that, proceed with the due analysis intrinsic to the epistemological issue of this work. The data showed adequacy to factorial studies and allowed us to observe, in general, the low level of socioeconomic development of the surveyed municipalities, however, with a more favorable situation for the municipalities covered by the SUFRAMA policy.
CHILDHOOD MOURNING AND LAMENT - WAYS OF TREATMENT
Authors: Stavrianou Zampetoula , Pavlidou Kalliopi
Published: July 2022

Many children experience mourning and lament from death without having acquired the skills that are necessary to overcome these specific situations. Furthermore, they may not have any support on this matter with the danger to develop psychological issues in relation with grief and mourning. Therefore, it is very important for parents, teachers and therapists to recognize that there is high risk that can lead to complicated grief. Also, it is essential to take into account the child’s developmental stage and to communicate in open channel so children will be able to express their feelings and emotions. In any case it is very important to help them encounter the felling of loss and learn to live with it.
Metadata analysis of systematic literature reviews on academic spin-offs
Authors: Domingues Marco A. , Santana Hortência E. P. , Ruzene Denise S. , Silva Daniel P
Published: July 2022

Besides assuming the role of teaching, research, and extension, the university, has expanded the boundaries of scientific knowledge to promote a business ecosystem. The business-related activities can be driven by the leadership of students with an entrepreneurial capacity, based on the technology transfer produced by the academic research and generated by companies that somehow have been idealized or had the active participation of the faculty members and the technology under their control. This model of companies, named in the literature as academic spin-off, has increased the attention of researchers at two main points: i. understanding the phenomenon itself and ii. contribute to identifying the lack of the process, whether related to the support structure or capacitation of faculty members to develop the entrepreneurial activities, as well as in understanding the commercialization of knowledge as technology transfer. In this context, the present work provided a metadata analysis of systematic literature reviews on the academic spin-off, mapping the knowledge on the subject and searching for reviews that cover the technology transfer models to study the viability of protecting the academic intellectual property as a product. Methodology: the data used in this study were retrieved from the database Web of Science and revised according to the protocol Extension for Scoping Reviews (PRISMA-ScR). The bibliometric analysis of metadata was conducted in RStudio software with the package Bibliometrix and its web interface Biblioshiny. Results: 40 review articles published in peer-reviewed journals from 2006 to 2021 were selected from the initial collection. Then, as result of the bibliometric analysis, it was obtained the data of production indices (main authors, sources, and most cited articles), the evolution of chronological discussion on the subject, and other complementary. Conclusion: it was found indications of studies that discuss technology transfer models and others that examined empiric models in the academic scenario. However, in the selected collection, was not identified any review papers on academic entrepreneurship that were related to the viability of intellectual property as products to be commercialized. Also, it was identified that the word academic entrepreneurship stands out as the main keyword word to represent the research.
Digital Booklet about Natural Disasters with Graphic Animation Focused on Landslides
Authors: Cunha Diego , Dehaini Jamile , Pessoa Marcela
Published: July 2022

The main occurrences of natural disasters in Brazil occur, being in the biggest part constituted by floods and landslides. The use of digital models is very useful to assist in the understanding of those phenomena, mostly geological processes that are developed at subsurface as landslides and are not possible to be seen by humans. This way, a digital booklet about landslides was developed and evaluated with two studies. One, that evaluates the usability through the SUS scale and the other, that evaluates the booklet importance by the perception of Earth Sciences field professors. The results indicate that the booklet brings an important theme and easy utilization, helping to spread to the population how the landslides occur and what to do to avoid them.
Information Security in the use of drones
Authors: Pereira Gomes Rilmar , Siqueira Tavares Aline , Alves Martins Eny , Da Silva Pereira Alves Matheus , Lobo de Oliveira Jean Mark , Barbosa de Alencar David
Published: July 2022

Drones have increasingly become part of many people's daily lives and can have many uses, but there are inherent risks to their use that cannot be ignored.  This article aims to present some vulnerability risks present in drones and find tools to ensure the integrity of routes traveled by a drone.
Study of the Application of User Security Techniques in the Network
Authors: Pereira Gomes Rilmar , Monteiro da Silva Francisco Luan , Correa Rodrigues Junior Maria , De Carvalho Caetano do Vale Thiago , Marques Tavares Zaida Maria , Barbosa de Alencar David
Published: July 2022

Mapping user behavior on the network is one of the fundamental points for the development of security measures against intrusions, however, despite a large number of platforms and programs adopting protection standards, users are still poorly understood about their security, so, this article sought to study user security techniques on the network as a way of identifying to what extent their actions may constitute a risk or protection for their security. of a data collection questionnaire, which was prepared online and later collected responses from 222 users in Manaus-AM.  From the data, a certain balance in the behavior of users can be highlighted, indicating that he is more aware of the risks, but performing actions that leave him exposed, it can be seen that through the data obtained, his behavior brings surprises to some people. situations.  The main conclusion of the study reveals a certain balance of user actions regarding their security while in the network environment, so the contribution of the research is in the description and presentation of the user's security actions while in the online environment, an area little explored by the academic research.  Finally, a proposal for a future research agenda on this topic is also presented.
ROLE OF THREE-DIMENSIONAL CORTICO-BASAL GANGLIA-THALAMIC AND CORTICO-PONTO-CEREBELLAR PATHWAYS MODELS AND MULTIMODAL TEACHING IN MEDICAL EDUCATION
Authors: Araújo Victor , Oliveira Isadora Mônica Ponte de , Almeida da Silva Alexandre , Araújo Vieira Bianca , Iughetti da Costa Rafaella , Moreira Lócio Aline , Benati de Andrade Farias João Pedro , Vieira Loiola Coutinho Beatriz , Andrea de Arruda Mourão Romina , Freitas Oliveira Leandro , Claudino dos Santos Júlio César
Published: July 2022

Introduction: The COVID-19 pandemic came with impasses, one of them in the educational area, creating numerous barriers. During this period, the access to traditional study methodologies became impracticable, causing some difficulties in the comprehension of some subjects for healthcare students. Therefore a 3D model was elaborated as a learning facilitator, whose main goal was to help healthcare students in the understanding of the voluntary motor movement, addressing the cortico-basal, ganglia-thalamic and cortico-ponto-cerebellar pathways, since the observation in cadavers is not possible. Objective: evaluate the impact of the 3D models in the teaching-learning process and present the comparison and the effects of using a biscuit model and the plastinated cadaveric pieces in the multimodal teaching of human anatomy. Methods: this study involved 47 students from the Physiotherapy course. A prototype was developed using biscuit dough, wood, polystyrene and paint and it illustrated in special dimensions the pyramidal tract and the cortico-basal, ganglia-thalamic and cortico-ponto-cerebellar pathways. The participants performed identical tests before and after the display of the different methodologic resources, 3D model and multimodal, where they were randomly grouped and divided. Results: It was verified that in spite of the greater number of correct answers in the post-test form, there was not, in fact, a significant statistical difference (p=0,654)  between the participating groups, which states the necessity of developing an alternative approach and a more significant sample. A significant statistical difference was observed (p<0.001) when comparing the students´ post-test knowledge with their pre-test knowledge when both methodologies were used, setting a multimodal approach, which is an alternative strategy that promotes a better development in teaching and learning. Conclusion: In our study, the teaching  with cadaveric pieces (p=0.010) and the use of the 3D model singly (p=0.006) and the multimodal model (p<0.001) obtained similar results statistically. Therefore, the professors must choose the teaching methodology based on their aim and not for the intrinsic qualities in each method.
Serum assessment of traumatic axonal injury: the correlation of GFAP, t-Tau, UCH-L1, and NfL levels with diffusion tensor imaging metrics and its prognosis utility
Authors: Castaño-Leon Ana M. , Sánchez Carabias Cristina , Hilario Amaya , Ramos Ana , Navarro-Main Blanca , Paredes Igor , Munarriz Pablo M. , Panero Irene , Eiriz Fernández Carla , García-Pérez Daniel , Moreno-Gomez Luis Miguel , Esteban-Sinovas Olga , Garcia Posadas Guillermo , Gomez Pedro A. , Lagares Alfonso
Published: July 2022

OBJECTIVE

Diagnosis of traumatic axonal injury (TAI) is challenging because of its underestimation by conventional MRI and the technical requirements associated with the processing of diffusion tensor imaging (DTI). Serum biomarkers seem to be able to identify patients with abnormal CT scanning findings, but their potential role to assess TAI has seldomly been explored.

METHODS

Patients with all severities of traumatic brain injury (TBI) were prospectively included in this study between 2016 and 2021. They underwent blood extraction within 24 hours after injury and imaging assessment, including DTI. Serum concentrations of glial fibrillary acidic protein, total microtubule-associated protein (t-Tau), ubiquitin C-terminal hydrolase L1 (UCH-L1), and neurofilament light chain (NfL) were measured using an ultrasensitive Simoa multiplex assay panel, a digital form of enzyme-linked immunosorbent assay. The Glasgow Outcome Scale–Extended score was determined at 6 months after TBI. The relationships between biomarker concentrations, volumetric analysis of corpus callosum (CC) lesions, and fractional anisotropy (FA) were analyzed by nonparametric tests. The prognostic utility of the biomarker was determined by calculating the C-statistic and an ordinal regression analysis.

RESULTS

A total of 87 patients were included. Concentrations of all biomarkers were significantly higher for patients compared with controls. Although the concentration of the biomarkers was affected by the presence of mass lesions, FA of the CC was an independent factor influencing levels of UCH-L1 and NfL, which positioned these two biomarkers as better surrogates of TAI. Biomarkers also performed well in determining patients who would have had unfavorable outcome. NfL and the FA of the CC are independent complementary factors related to outcome.

CONCLUSIONS

UCH-L1 and NfL seem to be the biomarkers more specific to detect TAI. The concentration of NfL combined with the FA of the CC might help predict long-term outcome.
Association between underlying autoimmune disease and small aneurysm size at rupture
Authors: Matur Abhijith V. , Yamani Ali S. , Robinson Michael W. , Smith Matthew S. , Shirani Peyman , Grossman Aaron W. , Prestigiacomo Charles J.
Published: July 2022

OBJECTIVE

Although the role of inflammation in the development of aneurysms is established, less is known about the development of intracranial aneurysms in the setting of underlying autoimmune disease. The underlying systemic inflammatory characteristics of disorders such as systemic lupus erythematosus, rheumatoid arthritis, and Sjögren’s syndrome may influence the development of intracranial aneurysms through common inflammatory pathways. The authors hypothesized that there is an association between underlying autoimmune disease and aneurysm growth and rupture.

METHODS

Medical records of patients who underwent cerebral angiography between August 2018 and August 2021 were manually reviewed. Autoimmune diseases as defined for this study are those known to have systemic inflammatory effects on the central nervous system or multiple other organ systems. Statistical analysis, including construction of multivariable linear and logistic regression models, was performed using R version 4.1.0.

RESULTS

Chart review identified 190 patients with 469 ruptured and unruptured saccular intracranial aneurysms. There were 31 patients with 44 aneurysms identified as having an autoimmune disease. The mean size of a ruptured aneurysm was significantly smaller among patients with autoimmune disease compared with patients without autoimmune disease (4.14 mm vs 5.34 mm, p = 0.03). The multivariate logistic regression model did not identify any significant association between rupture and autoimmune disease when controlling for other variables (p = 0.49). In the multivariate linear regression model, autoimmune disease was still significantly associated with a smaller size at rupture (p = 0.04), and smoking was associated with a larger size at rupture (p = 0.03) when controlling for other variables. A second multivariate logistic regression model found autoimmune disease to be independently associated with rupture at a size smaller than 7 mm (p = 0.02), while smoking was independently associated with rupture at a size larger than 7 mm (p = 0.01).

CONCLUSIONS

Autoimmune disease is associated with a smaller aneurysm size at rupture, although it is not associated with rupture itself. This association may be due to inflammatory pathways that are common to autoimmune diseases as well as aneurysm wall development. Although the authors were unable to identify any association between rupture status and the presence of autoimmune disease, the association between smaller size at rupture and autoimmune disease warrants further studies, as autoimmune disease may influence the trajectory of aneurysm development and the decision to treat.
Predictors of vagus nerve stimulation complications among pediatric patients with drug-resistant epilepsy
Authors: Muthiah Nallammai , Sharma Nikhil , Vodovotz Lena , White Gretchen E. , Abel Taylor J.
Published: July 2022

OBJECTIVE

Complications from vagus nerve stimulator (VNS) procedures are common and can have important implications for morbidity and seizure control, yet predictors of complications are poorly understood. The objective of this study was to assess clinical factors associated with minor and major complications from VNS procedures among pediatric patients with drug-resistant epilepsy.

METHODS

The authors performed an 11-year retrospective review of patients who underwent VNS procedures for drug-resistant epilepsy at age < 21 years. The primary outcome was complications (minor or major) following VNS surgery. Preoperative and surgery characteristics were compared between patients who developed versus those who did not develop complications. Multivariable Poisson regression was performed to determine the association between preoperative characteristics and infection.

RESULTS

Of 686 surgeries, 48 complications (7.0%) developed; there were 7 minor complications (1.0%) and 41 major complications (6.0%). Surgeries with minor complications were an average of 68 minutes longer than those without minor complications (p < 0.001). The incidence rate of infection was 1 per 100 person-years, with 3% of procedures complicated by infection. Poisson regression revealed that after adjusting for age at surgery, duration of surgery, and primarily motor seizure semiology, the incident rate of infection for revision surgeries preceded by ≥ 2 procedures was 19 times that of first-time revisions.

CONCLUSIONS

The overall minor complication rate was 1% and the overall major complication rate was 6% for VNS procedures. Longer surgery duration was associated with the development of minor complications but not major complications. Repeat incisions to the VNS pocket may be associated with higher incident rate of infection, highlighting a need for longer-lasting VNS pulse generator models.
Ruling the rûaḥ: Emotional Experience and Expression in Ancient Hebrew
Authors: Atwood Joel
Published: July 2022

Emotions are one of the most fascinating and difficult aspects of human experience, and have received significant attention in biblical studies. This paper explores how one Hebrew lexeme, rûaḥ, provides a point of entry into the complex world of how emotions are expressed in ancient texts. Drawing from some insights of Cognitive Linguistics, it examines the use of rûaḥ to express the experience of impatience and patience, and arrogance and humility. This paper then challenges a long-held but simplistic equation of rûaḥ with anger, and argues that a more nuanced and complex relationship exists between lexeme and emotion than most citations in scholarship suggest.
Fortalecimiento del Sistema de Vigilancia Entomológica y Control de Enfermedades Transmitidas por Vectores en Ecuador
Authors: Morales Diego  , Quinatoa Paul  , Quevedo Inti Kory
Published: July 2022

Ecuador es considerado un país endémico para arbovirosis con una incidencia en poblaciones urbanas y rurales de la Costa y Amazonia. El programa para el control de estas enfermedades fue creado inicialmente en los años 1967, logrando reducir la incidencia de casos por malaria y dengue mediante la aplicación de intervenciones focales en el vector. Sin embargo, las estrategias fueron poco sustentables, sin coordinación técnica y operativa. Por medio de la vinculación institucional del programa de control de vectores al Ministerio de Salud Pública de Ecuador y el apoyo de organizaciones internacionales, se ha logrado conformar la horizontalización de los programas, que permite orientar decisiones basadas en evidencia técnica en el control y prevención de las arbovirosis. Los logros alcanzados han permitido formar la red nacional de laboratorios de entomología, establecer la vigilancia de especies introducidas y el monitoreo del estado de la resistencia a los insecticidas. En particular, las investigaciones se limitan al uso de procedimientos moleculares más complejos, disponible solo en un nivel central. Las proyecciones para la vigilancia de arbovirosis pretenden implementar sitios centinela de interés epidemiológico y ampliar la capacidad operativa para contribuir con los sistemas de alerta temprana y orientar las estrategias de control vectorial.
Structural and functional research of Ukrainian wedding rituals
Authors: Kukharenko Oleksandr
Published: July 2022

The aim of the article is to prove the possibility of applying the method of structural and functional analysis to scientific research of the ceremonial cycle of Ukrainian weddings. Thanks to the method, we obtained a structure in which the large cycle is divided into three small cycles of pre-wedding, wedding and post-wedding ceremonies, small cycles – into separate rites, and the rites are decomposed into episodes. Criteria for division into components are new-level and generalizing repetition of the event, social metamorphosis of the characters of sacred action, change of the sacred chronotope, the principle of constant renewal, change of the nature of the action.In addition, the structure is divided into four stages, which change along with the change in social status of the main characters: a boy and a girl into a bride and a groom, the newly-weds, a man and a woman. The meaning of wedding ceremonies is that a boy and a girl become a man and a woman; but without ceremonial actions, without the sacralization of reality, without the intervention of the otherworldly, without the opposition of antinomian couples, such a transition is impossible. Therefore, there is a need, according to ritual conditions, in the intermediate sacred statuses: the bride and groom, the newly-weds.The created structure of the ceremonial wedding cycle allows to outline the chronological and topographical boundaries of the rites, identify the goals of ritual actions and characters of each episode, characterize the characters and archetypes of the personages, divide the participants and topographic objects into antinomies, identify personages-mediators, establish entries to the rites and exits from them, to find out the limits of sacralization of fertility and its influence on the ritual actions of the wedding complex rites.It has been established that due to antinomic pairs detected by the structure, a conflict arises, which is the driving force of any wedding cycle ceremony. In the culminating rite of the barn is the last transition of the main characters to the final social status. All other characters return to the original profane statuses, because the main task of the ritual cycle, with the maximum sacralization of reality by the influence of the energy of the afterlife, is achieved.In the process of studying, it was established that in ceremonial wedding events there is not only sacralization, but also sacralization of fertility. Fertility in rituals is realized in a mass of images and symbols, both real and folk, in particular in the traditional songs of the rites of komora and perezva.Thus, it should be considered that the use of the method of structural and functional analysis is actually acceptable for research of the national wedding ceremonies.
Personal formation and the formation of Senya Goruk's worldview
Authors: Huivaniuk Mykola , Korolko Andrii
Published: July 2022

The study reveals the process of forming the worldview of one of the leading figures of the Ukrainian national movement of the late nineteenth – early twentieth century. Semen Vasyliovych Horuk (1873 – 1920). Who went down in history as Sen Horuk – a well-known publicist, editor, public figure and one of the iconic soldiers of the Legion of Ukrainian Sich Riflemen and the Ukrainian Galician Army.The authors of the article note that Sen’s childhood dates back to the second half of the 1970s and the beginning of the 1980s, a period characterized by modernization and emancipation processes that gradually penetrated all spheres of life, including Ukrainians. It was at this time when the Ukrainians of Sniatyn confidently occupied their own niche in public life.The first step on the way to achieving this goal was the primary school, which provided basic knowledge for entering the gymnasium.The next stage in the formation of Sen Horuk was the Kolomyia gymnasium, which was quite popular among Ukrainians in the region. Sen Horuk befriended young men like him: J. Fedorchuk from Sniatyn, M. Koshak from Moskalivka and I. Semaniuk from the village of Kobaky (future writer Marko Cheremshyna), who influenced the formation of his personality.He also took an active part in the work of a secret group of high school students. In which students engaged in in-depth study of literature, history, read atheistic literature and more.Since 1896 to 1901 he studied at the Faculty of Philosophy of Lviv University.At the same time, he became involved in Ukrainian public life, which has been gaining momentum since the mid-1990s. Sen Horuk joined the Ukrainian «Sokil», «Prosvita», «Academic Community» – where he put his knowledge and skills into practice, while gaining new experience.
Lutsk in the interwar period: Features of the Ukrainian educational process and educational institutions
Authors: Strilchuk Liudmyla
Published: July 2022

Scientific research is devoted to an interesting and multifaceted problem of regional history: the study of the peculiarities of the Ukrainian educational process of educational institutions in Lutsk, which in the period between the two world wars was the voivodship center of the Second Commonwealth.The study period is due to a number of features related to the entry of Western Volhynia in general, and Lutsk, Zokerem, part of Poland and active state intervention in all spheres of socio-political, economic, cultural and religious life of the region. The consequence of such a policy was the change of the image of Lutsk from a provincial city to the center of Polish political, socio-economic and cultural life in Volhynia.Along with these positive changes, Lutsk is experiencing a number of difficult processes during the period under study, primarily due to difficulties in resolving the national issue, which manifested itself through oppression of the Orthodox Church, Ukrainian schooling, national culture, etc.The experience of studying interwar Lutsk is, to a large extent, an illustrative example of interethnic coexistence, multinational urban structure and the interaction of different national cultures. Therefore, the proposed study not only enriches and expands the history of the city, but also highlights previously unexplored narrow historical aspects.The author emphasizes that the peculiarity of the educational processes in Lytsk in the interwar period was that the educational process was completely controlled and determined by the power of the Second Commonwealth and generally corresponded to them in general. Widespread methods of this policy were the oppression of Ukrainian-language schools, the creation of bilingual schools, and interference in the educational process of the Polish government.
Participation of Moldova and Wallahia in the Khotyn war of 1621
Authors: Chuchko Mykhailo
Published: July 2022

The article is devoted to the little-studied problem of participation in the Khotyn War of 1621, which took place between the Commonwealth and the Ottoman Empire, the principalities of Moldavia and Wallachia, dependent on the Ottoman Porte. The author notes that during this Polish-Ottoman military conflict, the decisive battle of which took place near Khotyn, the troops of the rulers of the Danube principalities participated in hostilities. and they themselves played an important mediating role in the peace negotiations between the Ottoman and Polish sides.On the march to the theater of operations, the army of Sultan Osman II was joined by 6-7 thousand soldiers of the Wallachian governor Radu Mihnea and 5 thousand soldiers of the Moldavian governor Alexander Ilias, who had previously fled from Iasi to Roman. And at first, only Miron Barnovsky managed to organize resistance to the advanced Polish detachments that arrived in the vicinity of Khotyn, who later, together with detachments of the Budzhak Tatars of Kantemir-Murza, also continued to attack Polish foragers.At the end of August, on the way to Khotin, Osman II removed from power the Moldavian governor Alexander Ilias, who failed to prevent the devastating raids by the country of Polish and Cossack detachments that robbed the population. Temporarily, the duties of the prince of Moldavia were entrusted to the voivode of Wallachia, Radu Mihnea.On the field of the Battle of Khotyn, the troops of Radu Mihnea - the Vlachs and the Moldavians were located between the Aleppo and Damasc units. By order of the Sultan, the Moldavians built a bridge across the Dniester for the Ottomans, and the protection of this bridge was entrusted to the Vlachs.Detachments of the Danubian principalities, together with other units, including the Tatars, also participated in the battles near Khotyn, in particular, they took part in the assaults of the Polish positions by the troops of the Sultan on September 6 and 28.In parallel with the military clashes, negotiations were underway to resolve the conflict, which began with the mediation efforts of the Moldavian prince Alexander Ilias and the Wallachian governor Radu Mihnea almost immediately after the start of the war. Later, the voivode of Wallachia Radu Mihnea acted as an intermediary in the negotiations between the Ottomans and the Polish side, who, through the Cretan Constantine Batista Vevelli, played an important mediating role in their conduct.These negotiations culminated in the signing of the Polish-Ottoman peace agreement on October 9, 1621, under which the Khotyn castle was returned to the Moldavian principality.
IMPROVEMENT OF MARKETING ACTIVITY OF BAKERY INDUSTRY ENTERPRISES
Authors:   Western Ukrainian National University, ANDRUSHKIV Roman
Published: July 2022

The article focuses on the issues of improving the marketing activities of bakery enterprises, in particular, analyzed and developed a number of proposals on the example of the structural system of marketing mix “7P”. The specific features of bakery products as a commodity are determined, on the basis of which the directions of marketing commodity policy of the bakery enterprise were recommended. A number of principles for building a coordinated system of production and sale of bakery products are proposed. To increase the efficiency of the enterprise in the market of bakery products, it is proposed to create a coordinated system that reflects the flexible interaction of producer and consumer. A model of interaction between producer and consumer in the market of bakery products has been developed, which reflects the mechanism of interaction between producer and consumer in the market of bakery products with the help of a specially created system of distribution channels. The developed model reflects the mechanism of interaction between producer and consumer in the market of bakery products with the help of a specially created system of distribution channels. Where, the main channels of distribution of bakery products are: branded network, urban retail trade network, rural retail trade network and trade and intermediary center. The block diagram of marketing activity management is recommended for the researched bakery enterprises, which will allow to choose the appropriate commodity-market business strategy, which ensures the achievement of the enterprise development strategy. The use of marketing strategies for bakeries should be carried out in the complex in accordance with the recommended block diagram of the management of marketing activities of the enterprise as a whole. It should be noted that the recommended block diagram of marketing management can be used by large bakeries, as its implementation requires a certain resource potential.
OPTIMIZATION OF INVENTORIES AT THE MODERN ENTERPRISE
Authors: KHOMENKO Lyudmila , VODOLAZSKA Oleksandra , Onyshchenko Oksana ,   Kremenchuk Mykhailo Ostrohradskyi National University
Published: July 2022

A necessary condition for improving the efficiency of working capital management in domestic enterprises is a rational justification of the level of costs for their management. At the present stage of economic development, improving the efficiency of inventory management is achieved through the widespread introduction of the logistics concept. The peculiarity of the acquisition of inventory in various ways such as the Tender Committee and the use of automated electronic systems is highlighted. The general indicators characterizing the work of the supply department at the object of research are given, the estimation of the company’s commodity flow management is given. Commodity flows within the operating activities of the enterprise are compared and characterized. In order to substantiate management decisions regarding the rationalization of financial investments of current assets, the procurement manager organizes the process of logistics and controls the timeliness of delivery for assessments of compliance with the order and compliance with other contractual terms. It is proposed to include in the organizational structure of the enterprise the Department of Logistics and Procurement, which is subordinated to the announcer for operational activities. The sequence of the current assessment of the supplier is taken into account, taking into account the main parameters that ensure the supply of quality and safe products while calculating the risk of cooperation with the supplier. An approach to strategy development to avoid risks and a mechanism for strategy to restore the supply chain during pandemics and emergencies are proposed. As a result of the research, the ways of improving the management system of commodity flows and their optimization to ensure the normal rhythm of the production process are proposed.
ANALYSIS OF THE FEATURES OF THE MARSHALL’S PLAN IMPLEMENTATION AND THE PROSPECTS OF UKRAINE ECONOMY RESTORATION ON ITS BASIS
Authors:   International Economics and Humanities University named after S. Demyanchuk, Trofimchuk Mykhailo
Published: July 2022

The article examines the essence, features and approaches used for the practical implementation of the Marshall Plan. The Marshall Plan was a joint effort between the United States and Europe and among European nations working together. Prior to formulation of a program of assistance, the United States required that European nations agree on a financial proposal, including a plan of action committing Europe to take steps toward solving its economic problems. The main motives and directions on which efforts were directed at its realization are analyzed that includes expansion of European agricultural and industrial production, trade stimulation between European countries and between Europe and the rest of the world, restoration of currency stability, budget financing, and general improvement of the financial system of European countries. Investigated that the implementation of the plan took place with the participation of two organizations (agencies), they were the U.S.-managed Economic Cooperation Administration (ECA) and the European-run Organization for European Economic Cooperation. Effectiveness evaluation of the Marshall’s Plan in terms of the dynamics of gross domestic product of different recipient countries is held. The main recipients were Great Britain, France, Italy, and Germany that had shown the greatest effectiveness over the years of the Marshall’s Plan existence. So, German society has been able to ensure rapid GDP growth up to 84.5%. This became the basis for further effective development of the country’s economy. The basic principles of the Marshall Plan, which Ukraine needs to take into account in the potential implementation of such a plan to restore the domestic economy and infrastructure, are highlighted. The framework of a possible financing mechanism for such a plan is outlined. The basic principles of its realization are offered and substantiated.
ECOLOGICAL AND ECONOMIC MECHANISM OF SELECTION AND EVALUATION OF EFFICIENCY OF MEASURES TO REDUCE GREENHOUSE GAS EMISSIONS IN THE OIL AND GAS INDUSTRY
Authors:   Ivano-Frankivsk National Technical University of Oil and Gas, FADYEYEVA Iryna
Published: July 2022

The problem of reducing greenhouse gas emissions is global in nature and requires not only the joint efforts of all countries, but also the use of effective mechanisms to address it. Greenhouse gas emissions from the oil and gas industry are a negative phenomenon associated with the extraction, storage, processing, transportation of hydrocarbons. They have a negative impact on the environment and the safety of human life. The development of modern approaches to the selection and comprehensive evaluation of the effectiveness of measures to reduce greenhouse gas emissions in the oil and gas industry is an urgent scientific problem that requires the development and implementation of advanced methods, especially today, when climate change has become one of the world’s major environmental and economic problems. Global climate change is driven by a steady increase in greenhouse gas emissions, accompanied by an increase in the number of natural disasters and, as a result, the scale of economic losses. The type of target function for the assessment and selection of options for the implementation of environmental measures as a minimization of specific losses reduced to the unit of reduced greenhouse gas emissions is substantiated. It takes into account production, technological, environmental and social constraints and allows you to choose the option that provides the maximum reduction of greenhouse gas emissions in the oil and gas industry at minimum cost. An ecological and economic mechanism has been developed, which allows to reasonably choose measures to reduce greenhouse gas emissions taking into account all factors, to assess options for their implementation in the implementation of environmental activities in the oil and gas industry.
INFORMATION TECHNOLOGIES IN SYSTEM OF CUSTOMER RELATIONSHIP MANAGEMENT
Authors: VOLOBOY Anastasia , MOKRA Anna , BЕLOZERTSEV Vasyl , YELISYEYEVA Oxana ,   Oles Honchar Dnipro National University
Published: July 2022

In article CRM systems are analyzed. The concept and principles of their work are presented. Process of introduction of CRM systems is analyzed. In addition, the article presents the concept of CRM-system. In modern business, the need to automate various processes has become commonplace. It is becoming increasingly difficult to keep warehousing or accounting without the use of specialized software. Sales representatives use special programs to place and send orders to the office via tablet or mobile phone, quite a large number of orders come from the site in the form of ready-to-process documents. However, customer relationships, especially in small and medium-sized businesses, are often conducted without the introduction of automation and sufficient attention to accounting. At the same time, each sales manager works as he sees fit, records calls, other types of interaction with customers at his own discretion, or refuses to record at all. way out of this situation – automation and standardization of customer relationship management, ie the introduction of CRM-system. Customer Relationship Management (CRM) is software that helps you successfully monitor, organize, and schedule customer service. CRM-systems help sales departments by telling managers what to do: respond to a new request, call the customer, plan the transaction. Robots themselves send emails and text messages to customers when the application is in the desired status, automatically launch ads and more. CRM allows you to not lose orders from new customers, systematize the work of managers and control it, find points for optimization and further growth of the company. CRM system standardizes and automates processes in the sales department.