bluuebunny/crossref_metadata_2025 huggingface dataset:
STRATEGIC OPTIONS BASED ON INNOVATION FOR SUSTAINABLE DEVELOPMENT DURING THE RESOURCE CRISIS
Authors:   Bucharest University of Economic Studies, Romania, RĂDULESCU Carmen-Valentina , BURLACU Sorin ,   Bucharest University of Economic Studies, Romania
Published: October 2023

A new global economic crisis is predicted for 2022. The Ukraine conflict has slowed the world's recovery, caused a humanitarian crisis in Europe, and raised food prices. Businesses and investors are pessimistic due to geopolitical and economic uncertainty. Ukraine's conflict and Russian sanctions have disrupted commodity markets and exacerbated supplyside shocks. International trade should slow in 2022 after a big jump in 2021. Climate change reduces raw materials and raises energy prices. To meet demand, production methods must change. The aim of our research is to identify innovation-based strategic options for sustainable development in the time of resource crisis. In this study, a mixed-methods approach was employed to explore innovation-based strategic options for sustainable development in the context of a resource crisis. A literature review was conducted to gather relevant information from academic databases, focusing on the food industry and its challenges in the face of resource scarcity. Additionally, empirical data analysis was performed using statistical data and indicators from reputable sources covering the period from 2018 to 2022. By integrating the findings from the literature review and empirical data analysis, this study aimed to identify key factors and characteristics that enhance business sustainability and provide meaningful recommendations for businesses and policymakers in their pursuit of sustainable development during resource crises. Business growth requires innovation. Business growth requires innovation. Competition and government constraints (during resource crises) encourage innovation. Innovation management facilitates sustained innovation via efforts (search, evaluation, implementation). Sustainability's significance and difficulty need professionals. Statistics show a few recognized characteristics that boost business sustainability. This study examines these factors.
ANALYSIS OF SOME INDICATORS REGARDING MUNICIPAL WASTE IN ROMANIA COMPARED TO OTHER COUNTRIES IN THE EUROPEAN UNION
Authors:   Bucharest University of Economic Studies, Romania, LEOVEANU-SOARE Bianca Eugenia , NIMERENCO Ina ,   Bucharest University of Economic Studies, Romania
Published: October 2023

Municipal waste management plays an important role in environmental protection. Their incorrect management can have negative effects on the environment and human health. Thus, the analysis of municipal waste management in the period 2010-2020 in Romania compared to certain member countries of the European Union was followed. The analyzed indicators were: The amount of municipal waste generated, treated and recycled, the recycling rate and the quantity of waste disposed- landfill and other. Following the analysis, it is found that the amount of municipal waste generated had an increasing trend in Croatia, and a decreasing trend in the case of Bulgaria, Romania and Cyprus, Romania having the lowest amount generated compared to the studied countries. The amount of waste treated is in correlation with that generated, the trend being similar. The municipal waste recycling rate in all analyzed countries (Croatia, Bulgaria, Romania, Hungary, Slovakia, Greece, Cyprus) is increasing, but much lower compared to the EU target for 2020. Romania recorded the lowest recycling rate, of 13.59% in 2020, with close values being only Cyprus. In Bulgaria, Croatia and Hungary the recycling rate was over 30% in 2020, and Slovenia recorded the greatest progress from 22.5% in 2010 to 59.3% in 2020.
Ages, Stories, Styles
Authors: Konstantinova N. S.
Published: October 2023

The contents of the next collection of the Institute of Art Studies from the series Problems of Ibero-American Art involuntarily invokes a premonition of a fascinating journey through different eras and subjects of Spanish culture: theatre, music, fine arts, social philosophy, literature of the Golden Age... The collection opens with an article by Vidas Sulinas, an expert on classical Spanish theatre. The author examines the time period from the last third of the 16th century to the beginning of the 18th century, tracing the change of three artistic styles — Renaissance, Mannerism and Baroque — using the example of the work of three classics of Spanish drama. To introduce readers to these works, the author gives brief reviews of the plots: at the heart of them is love, its mysteries, virtues and trials. The article raises a number of eternal problems of existence, including good and evil, reality and imagination and, finally, the eternally relevant motif of the artist and power. The second article written by Irina Kryazheva is devoted to the study of court musicians of Medieval Spain. The task is by no means simple, given the small number of sources. Their identification and subsequent scrupulous study are one of the undoubted advantages of the text. In the next article on percussion instruments of the Renaissance Spain, Maria Moiseeva recreates the widest palette of musical instruments of the era with their description and classification. Particular attention is paid to fruitful interaction between the European and Arab worlds. Denis Fedosov creates a voluminous canvas of church life in Catholic Spain through describing retablo as the center of artistic composition of a Spanish temple. These and other articles written by specialists make allowance for amateurs and welcome new readers. Overall, the collection turned out to be successful. First of all, due to the selection of authors. It is written professionally, which means it will be of interest to professionals, and for the same reason, along with the variety of content, it is also interesting for a wider audience.
Bicyclist Helmet Use and Distractions: An Observational Study on a Designated Urban Shared-Use Path
Authors: Hutchins Camryn H. , Porter Bryan E.
Published: October 2023

Distraction has been a behavior evaluated among drivers and more recently pedestrians but remains understudied among bicyclists. Demographic variables have often been used to differentiate those who are likely to be distracted. However, there are differing conclusions about demographic influences of distracted bicycling and even distraction’s relationship itself to bicycle safety. This study observed bicyclist distraction and safety behaviors, along with possible demographic factors that could predict these behaviors. The authors observed cyclists on the Elizabeth River Trail, a bicyclist/pedestrian shared trail that covers 10.5 miles of an urban area. During data collection, observers collected data about the direction the cyclist was traveling, if they were with children, if they were wearing a helmet, if a distraction was present, and the type of distraction, if applicable (e.g., hand-held use of mobile phones, wearing headphones, eating, drinking). Observers also recorded participants’ perceived sex and estimated age. Frequency analyses revealed that 55.4% of 426 cyclists were not helmeted and 30.0% were distracted. The most common distraction was wearing headphones (19.5% of total cyclists observed). No significant relationship was found between helmet use and distraction. Younger cyclists were more likely than older cyclists to not wear a helmet and be distracted. These findings show a high prevalence of behaviors that may impact safety on designated cycling paths. The significant number of cyclists without a helmet and being distracted should create concern for potential injury risks to bicyclists on trails being built within urban areas if those bicyclists were to crash.
Ally See or Ally Do: Rewarding Corporate Social Responsibility Through Purchasing
Authors: Will Madison , Carriere Kevin R.
Published: October 2023

Corporate social responsibility is an organization’s obligation to be aware of its impact on different aspects of society (e.g., social, environmental, economic). Many companies utilize hashtags, trends, and popular social movements to signal allyship, yet this may be a marketing ploy. Do consumers acknowledge the difference between performative activism and substantial activism? In this study, 198 participants (M = 38.8 years old, SD = 11.5 years) rated companies’ perceived support of social issues and their willingness to shop based on different levels of performative and substantive activism. Results showed that consumers were most willing to shop at companies exhibiting substantial activism over and above performative activism (d = 0.39) due to perceiving them as supportive of the issue (d = 0.98), finding evidence for full mediation (indirect CI [.24, .63]). These results were independent of the type of topic and personal beliefs of the participants. This research helps understand how individuals make purchasing decisions and how corporate social responsibility has become more crucial for organizations to elevate their relationships with customers.
Where’s the Party? How Clothing and Context Influence Perceptions of Women
Authors: Sherman Megan , Gurung Regan A. R. , Jackman Callan , Mather Hannah
Published: October 2023

The sexual objectification of women is a large societal issue and is related to a host of negative mental and physical health implications for women. Past research has suggested that the objectification of women may be influenced by types of clothing worn and the context in which it is worn. However, it is difficult to discern how much objectification is modified by both clothing and contextual features simultaneously. We manipulated the type of clothing worn by models (high skin exposure or low skin exposure) and the type of context the clothing was allegedly worn for (a party or a job interview). Participants (N = 334) rated models on traits relating to objectification, professionalism, and capabilities. Analyses showed significant main effects for both context and outfit on most variables but no significant interactions. Results suggest that changing the context in which clothing is meant to be worn can significantly change a number of attributions made of the wearer by observers, specifically in terms of objectification. These findings may help build upon the ever-growing framework for understanding some potential mechanisms behind the objectification of women.
Predicting Motivation and Learning Strategies in Community College Students
Authors: Livesey Karen A. , Beatty Alison K. , Rubin Morrison F. , Kaiser Niomi R.
Published: October 2023

The present study examined the relationship among student characteristics, types of academic motivation, learning strategies, and grade point average (GPA). Community college students in psychology courses (N = 131) completed an online survey, which assessed 3 types of academic motivations (intrinsic, extrinsic, and amotivation), learning strategies (deep and surface), academic self-concept, and demographic variables. Results suggested that academic self-concept (β = .30, p < .001) and age (β = .21, p = .02) added to the prediction of intrinsic motivation. Academic self-concept also significantly predicted amotivation (β = –.60, p < .001). The model tested significantly predicted deep learning strategies (ΔR2 = .37, p < .001) and surface strategies (ΔR2 = .13, p < .001) but not consumeristic motivation (ΔR2 = –.02, p = .78) or GPA (ΔR2 = –.01, p = .53). Overall, the results provided mixed support for the proposed model of student learning in which student characteristics predict motivation, which is related to learning strategies and academic performance. Results are discussed in terms of implications for multifactor models of learning in the community college population.
Quality of Groundwater Distributed by Collective Alternative Solution in Rural Areas Interferes with Weather Variables
Authors: Daronco Carla Regina , Bárta Renata Linassi , Pretto Carolina , Fell Ana Paula Weber , Krause Lenara Schalanski , Beber Simony Costa , Stumm Eniva Miladi Fernandes , Da Silva José Antônio Gonzalez , Colet Christiane de Fátima
Published: October 2023

Theoretical benchmark: The seasonal and spatial variability of a spring can be monitored by physical, chemical and microbiological parameters, to ensure access to the population of drinking water, managed in a safe manner, since alternative and unsafe sources of water supply, and sometimes without treatment, pose risk to human health.
 
Method: Quantitative, retrospective study of water samples collected monthly by monitoring the quality of water for human consumption in rural and urban areas from collective supply from January 2018 to December 2019.
 
Results and conclusion: Precipitation interfered with all water quality indicators except free residual chlorine; and temperature interfered with turbidity, free residual chlorine, and fluoride. There was a correlation between fluoride and temperature; total coliforms and free residual chlorine, which suggests the possibility of antimicrobial action. Cross-sectoral actions to improve the quality of water supplied in rural areas are therefore proposed, through the adoption of continuous disinfection of all water sources.
 
Research Implications: Presents important indicators on the quality of water consumed by the population, directly influencing the health of consumers.
 
Originality/value: Research carried out in the rural area in Brazil is controversial about the interference of climatic factors in the quality of the distributed water. In view of the need to provide access to the population of drinking water, subject to safe and efficient treatments, without risks to human health, and for this purpose this study assesses the interference of climatic factors in the quality of water.
EXHIBITION AS PART OF MARKETING COMMUNICATION PT. INNOWARE INDONESIA
Authors: Utomo Liem Devina , Farid
Published: October 2023

PT. Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of literature study, interviews, and documentation. This research was conducted because the author wanted to understand how PT. Innoware Indonesia held an exhibition as part of marketing communications. The results showed that PT. Innoware Indonesia participated in the exhibition as a means of doing marketing to introduce the company to potential consumers. PT.Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their own way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of literature study, interviews, and documentation. This research was conducted because the author wanted to understand how PT. Innoware Indonesia held an exhibition as part of marketing communications. The results showed that PT. Innoware Indonesia participated in the exhibition as a means of doing marketing to introduce the company to potential consumers.
SYMBOLIC INTERACTION IN USING TELEMEDICINE APPLICATIONS DURING A PANDEMIC (A CASE STUDY OF FIKOM UNTAR STUDENTS IN USING THE HALODOC APPLICATION)
Authors: Arifah Fazriyah , Pribadi Muhammad Adi
Published: October 2023

Currently, almost the whole world is facing a pandemic. Therefore, since the Covid-19 pandemic has become a world health crisis, telemedicine application services is an option in the current pandemic situation. Halodoc telemedicine application is a health service in Indonesia that was created to make it easier to access health by utilizing online application technology. The Halodoc telemedicine application is a health application that provides information and helps deal with users' health problems during the pandemic. Symbolic interaction plays an essential role by female students in using the Halodoc telemedicine application during the pandemic. This study uses a qualitative exploratory approach methodology with a case study method. Informants in this study were students of FIKOM UNTAR who used the Halodoc telemedicine application. Researchers choose informants because they are in accordance with the fulfillment of research data. Data collection was carried out using 2 types, namely, primary data including observation, in-depth interviews, and documentation. And secondary data in the form of archival records and literature study. The author's results will go through data reduction, data presentation, conclusion drawing, and data validity. This study concludes that female students use the Halodoc telemedicine application to meet health needs during the pandemic. The Halodoc telemedicine application is used as an online health information tool remotely. In this case, there is a symbolic interaction that contains symbols such as the prevailing culture, the symbolic in the application features, and the expectations of the Halodoc telemedicine application users.
MAPPING OF LATENT CONFLICT IN SAMBAS TO IDENTIFY POTENTIAL TOLERANCE LEVEL
Authors: Azeharie Suzy , Bajari Atwar , Sari Wulan Purnama
Published: October 2023

West Kalimantan is a multicultural society because it consists of various ethnic groups, religions, and beliefs. Dominated by the Dayak ethnicity, West Kalimantan also consists of ethnic Malays, Chinese, Madurese, Javanese, and others. Sambas Regency, which was previously part of Singkawang City and Bengkayang Regency, is also a multicultural and multiethnic city. Nevertheless, the ethnic and cultural diversity in Sambas can be a strength for the region but also a threat because of the various conflicts that have arisen in the history of this region. It is not uncommon for competition and social conflict to occur because of this diversity. Examining this phenomenon, there are two problem formulations in this study, namely: (1) What are the latent conflicts that can threaten the harmony of the Sambas community? (2) What is the potential for tolerance that can maintain the harmony of the Sambas community? By using qualitative research methods through case studies, the subjects of this research are community leaders, human rights activists, academics, and local governments who have a role in managing conflict in Sambas. The data in this study were obtained through several techniques, namely: in-depth interviews, Focus Group Discussion (FGD), and observation. The findings of this study indicate that the latent conflicts in Sambas Regency are ethnocentrism, decreased hatred, politics, and social media. In addition, there is also the potential for tolerance, including education, social and cultural activities, government regulations and community actions, as well as support from opinion leaders
THE IMPACT OF QUALITY AND PERSONAL BRANDING OF PRO DANGDUT PROGRAM BROADCASTERS ON LISTENER SATISFACTION WITH PRO 1 RRI ENTIKONG IN SEMANGET VILLAGE AND SEMENG HAMLET, ENTIKONG DISTRICT
Authors: Iling Gresensia , Azeharie Suzy
Published: October 2023

The purpose of this study is to determine the effect of the broadcaster's quality and personal branding on the satisfaction of listeners of Pro 1 RRI Entikong Village Semanget and Dusun Semeng, Entikong District. The presence and success of RRI Entikong, apart from broadcast programs, advertisements and music, are also influenced by the quality of broadcasters. RRI Entikong's broadcasting of the Pro Dangdut program is unique. As a result, the broadcaster must cultivate personal branding among listeners. Broadcaster quality, personal branding, and listener satisfaction are the theories underpinning this research. The research methodology is quantitative with a mixed method, and the data collection techniques include questionnaire distribution, in-depth interviews, and literature reviews. This study included all residents of Semanget Village and Semeng Hamlet. This study surveyed 50 respondents who met the following criteria: they listened to RRI Entikong, owned a radio, and listened to the Pro Dangdut program. The Broadcast Coordinator of RRI Entikong and RRI Entikong's Loyal Listeners served as the study's resource persons. The findings indicated that the quality and personal branding of the broadcaster had a significant impact on listener satisfaction. According to listeners, broadcasters play a significant role in increasing listener satisfaction.
THE INFLUENCE OF BRAND AMBASSADOR CREDIBILITY ON BRAND IMAGE (CASE STUDY ON BRAND AMBASSADOR MIE SEDAAP KOREAN SPICY CHICKEN KOREAN ACTOR CHOI SIWON)
Authors: Laurensia Huanggita , Utami Lusia Savitri Setyo
Published: October 2023

Instant noodles are a food product that is easy to make and find. PT Wings Food Indonesia is a company from Mie Sedaap that follows the market trend in great demand by Generation Z. Indonesia has the second most K-Pop fans in the world after South Korea. Seeing the many levels of K-Pop fans in Indonesia, PT Wings Food Indonesia released the latest Korean-style Mie Sedaap variant. It appointed an actor from South Korea known for his reputation and positive influence named Choi Siwon as the Brand Ambassador for his newest product, Mie Sedaap Korean Spicy Chicken. The purpose of this study was to determine the influence of the credibility of Choi Siwon as a Brand Ambassador on the Brand Image of Mie Sedaap Korean Spicy Chicken. The theory applied in this test is communication, source credibility, Brand Ambassador, and Brand Image. The research population is unlimited, namely generation Z, who consumed Mie Sedaap. This research utilizes a quantitative approach with a survey method, and then data is collected through a questionnaire to 95 respondents as a sample. The results showed that the credibility of Choi Siwon as a Brand Ambassador influenced the Brand Image of Mie Sedaap Korean Spicy Chicken products by 71.8%. The visibility dimension has the most influence on the X variable. Meanwhile, the brand uniqueness dimension affected the most on Y variable
AUDIENCE RECEPTION ANALYSIS OF THE MEANING OF BODY POSITIVITY IN @MICELLAHALIM'S INSTAGRAM STORY
Authors: Bekti Nabila Aprillia , Winduwati Septia
Published: October 2023

The Instagram story uploaded by the @Micellehalim account on July 10, 2021, was met with controversy, because the upload criticized the new Victoria's Secret Angels campaign, which held the "Plus Sized Models" campaign on its runway. Unlike the runway models in previous years who were always tall, skinny and slim. By uploading Michelle Halim's content regarding body positivity, there are pros and cons regarding the meaning conveyed by Michelle Halim. The purpose of this study is to find out how audiences from different backgrounds interpret messages in the form of text content delivered by Michelle Halim regarding body positivity. The author uses a qualitative approach to find out how the audience interprets the body positivity view presented by Michelle Halim, using interviews and documentation methods. The theory used in this study is the theory of meaning from Stuart Hall which is divided into three positions, namely dominant, neutral and oppositional. The results of this study concluded that the four informants interpreted the body positivity message conveyed by Michelle Halim through the uploaded content of her Instagram story text with different meanings for each concept issue described.
APPLICATION OF PREFABRICATED WOOD WITH AN ENVIRONMENTALLY FRIENDLY AND SUSTAINABLE APPROACH IN RESIDENTIAL PAVILION EXTENSION AT ANCOL, JAKARTA
Authors: Angelina Michella , Ismanto Adi
Published: October 2023

The application of prefabricated construction with environmentally friendly technology is often found in developed countries with greater practicality and sustainability. Because Indonesia has entered the era of the technologically literate industrial revolution 4.0, prefabrication has also been applied in Indonesia, although it is still rarely encountered. The fast and practical lifestyle of the community affects, including when building a residential building. The application of prefabricated construction is able to provide a faster construction time and better quality. The budget can also be adjusted to the selected materials by taking into account the scale of construction and a more flexible working time. This study aims to gain knowledge about the application of prefabricated wood implemented in the pavilion and its relationship to external conditions in the Ancol area, North Jakarta. This study uses a qualitative research method with a descriptive analysis approach, namely the description of conditions in accordance with the observations of an observation (observations), document studies, data collection, data analysis, and documentation. The application of prefabricated wood in the design of Pavilion AZ is an effective innovation when compared to conventional construction in general. The construction process is fast, practical, and more environmentally friendly because the materials used are precision measurements that are directly made at the factory using technology, so that the remaining waste generated is very little or even almost non-existent.
THE ROLE OF MEDIATION AS A FORM OF AMICABLE SETTLEMENT PRIOR TO ARBITRAL PROCEEDINGS UNDER BANI ARBITRATION CENTER RULES AND PROCEDURES
Authors: Lewiandy  , Rasji  , Fitzgerald Samantha Elizabeth
Published: October 2023

In the matter of dispute settlement, there are various forms which can be pursued other than litigation. These methods are generally referred to as alternative dispute resolutions or ADR. Alternative dispute resolutions are typically classified as negotiation, mediation, conciliation and arbitration. This paper in particular will further discuss mediation and the responsibility it possesses as a form of amicable settlement before advancing to arbitral proceedings. Several arguments and insight will be presented based on existing arbitration regulations in order to further evaluate how arbitral proceedings progress as well as the role of mediation as a preexisting condition prior to an arbitration. The research method used in this paper is judicial normative research which will focus on the existing regulations, in particular their validity and enforceability. Furthermore, the statutory approach utilized in this article is applied with a literature review to enhance the discussions further elaborated. The author concludes that an arbitration is the last resort while a mediation, as an alternative dispute resolution, will provide a win-win solution.
The Church as a Legal Entity Owning Property Rights
Authors: Djaja Benny , Suherman Viona
Published: October 2023

The Church with its legal competency as a legal entity based on the regulation that has been existed since the days of the Netherlands East Indies Government which is affirmed by the Decree of the Ministry of Home Affairs based on the recommendation from the Ministry of Religious Affairs then legal entities that carry out social or religious activities are allowed to have property rights. This is reinforced by the provisions of Article 21 paragraph 1 and Article 49 paragraph 1 of Law Number 5 of 1960 concerning Basic Agrarian Principles, then the Church has the right to have property rights of the land. In these matters, as mentioned in Article 49 paragraph 1 of Law Number 5 of 1960 concerning Basic Agrarian Principles states that the land on the property of the Church will be protected by the laws and regulations.
Green Building Office Tower Design with Bioclimatic Architecture and Design Articulation
Authors: Melissa Sesilia , Chandra Budijanto , Triisno Rudy
Published: October 2023

ABSTRACT

The growth in the urbanization rate that occurs in big cities in Indonesia, especially in Jakarta, is offset by the growth of tall buildings. Office buildings are one of the most popular building constructions for investors and developers for economic and political progress in Jakarta. however, the construction of tall buildings in Jakarta can have a negative impact on the balance of the surrounding environment. This has become an impetus for the Jakarta government to move in saving the environment balanced by rapid infrastructure development with the Jakarta 30:30 as their commitment for sustainable city. The purpose of this paper is to provide design guidelines for the design of new buildings that embed a green building approach for the safety and balance of the surrounding environment. the method used in this paper is a mix method which uses quantitative and qualitative by looking at the applicable local regulatory guidelines and researching case studies that have similarities to research on green building design with a bioclimatic architectural approach and design articulation
The Application of Fun Learning Concept in Playgroup Classroom Interior Design
Authors: Stefanie Stefanie , Laswandi Hartini , Meliana Silvia
Published: October 2023

One of the school's roles is to motivate children to learn. This is because learning activities are considered boring. Therefore, we need a learning method that makes children comfortable learning and could help their development. The purpose of this paper is to see how fun learning concept can be applied to a school. The author will discuss what aspects in child development, the concept of fun learning, and also the results of the design using case studies of classroom interiors at the Bogor Raya School in Bogor. Using descriptive qualitative research methods and the design method used is a design thinking approach. The author hopes that this writing can broaden the horizons of readers and writers.
THE INFLUENCE OF PERSUASIVE MESSAGES FROM INFLUENCERS ON THE TIKTOK APP ON CONSUMER BUYING INTEREST
Authors: Euodia Octavania , Oktavianti Roswita
Published: October 2023

The communication medium that is currently a trend among the public is the TikTok application. Currently, the term is also known to be given to someone who is considered capable of influencing the thoughts and actions of other people around him, namely an influencer. An influencer usually has quite a lot of followers on their social media and is generally able to influence the thoughts and actions of his followers to follow the influencer. Not only as an entertainment medium, the TikTok application is currently also developing into a medium for trading or marketing a product. In this study, the writers aim to find and understand the effect of persuasive messages conveyed by an influencer on consumer buying interest. For research methods, this study uses quantitative research and to collect data, this study uses survey methods by distributing questionnaires to generation Z who live in DKI Jakarta (Indonesia) as the city that has the number one highest number of purchases of goods via the internet. The participants in this study were 113 Generation Z living in Jakarta. The results of this research revealed the influence of influencer persuasive messages on consumer buying interest by 22.7%, and other factors influence the other 77.3%.
CREATIVE PROCESS ANALYSIS IN KLEI & CLAY'S DIGITAL BRANDING ON TIKTOK SOCIAL MEDIA
Authors: Simangunsong Riama , Sari Wulan Purnama
Published: October 2023

TikTok is a music video-based social media that facilitates their own creative short music videos. For You Page, or FYP, is one of TikTok's superior features on its homepage. Various kinds of creative content displayed through this feature will attract the audience's attention to allow users to become popular and have many followers or followers. The popularity of TikTok continues to increase, making TikTok have 3 billion downloads in 2021 through the iOS and Android platforms. Through the attractive features and popularity of TikTok, this social media is used as a place to carry out digital branding activities by product and service brands, especially the facial care category, namely Klei & Clay. The purpose of this research is to find out the creative process that Klei & Clay went through in shaping their digital branding on TikTok. This research was conducted because there has never been a discussion about the creative process in shaping Klei & Clay's digital branding on TikTok. New media theory, digital branding theory, and creativity theory are the theories used and become the reference in this research. This research is descriptive qualitative research where the author uses a case study as a research method. In-depth interviews with 2 sources carried out the data collection technique, documentation and literature study. The study results explain what creative processes are passed on TikTok social media and the critical role of the creative process in the formation of Klei & Clay's digital branding. There are four stages of the creative process in building digital branding on TikTok, these stages consisted of the preparation, incubation, illumination and verification stages.
Land Rights in the Basement
Authors: Djaja Benny , Ramadhan Faris Fasya
Published: October 2023

Utilization and use of space above the ground has almost exceeded the limit because of the continued increase in population, especially in large cities and land above the ground will not increase, the use of basements becomes an alternative in meeting the needs of land for various types of activities, especially for strategic locations in urban areas, in practice this has happened in the city of Jakarta for the purposes of parking areas,  shops, even used for subway lines or MRT. Policies are therefore required that regulate the right to use the basement properly, to prevent future conflicts and where there is legal certainty on the use of basements.
VALIDITY OF LEASE AGREEMENT SIGNED BY UNAUTHORIZED LEGAL SUBJECT REPRESENTING A BUSINESS ENTITY (CASE STUDY OF PANGKALPINANG DISTRICT COURT VERDICT NUMBER: 36/PDT.G/2020/PN.PGP Jo. BANGKA BELITUNG HIGH COURT VERDICT NUMBER: 24/PDT/2020/PTBBL)
Authors: Djaja Benny , Hanseen
Published: October 2023

An agreement is a legal relationship of wealth/property between two or more people, which gives the power inherent in certain rights to one party to obtain achievement and at the same time obliges the other party to fulfill the achievement. The validity of an agreement is determined by the fulfilment of the conditions contained in the provisions of Article 1320 of the Civil Code. Regardless of the protection by these legal norms, the majority of business actors or investors in Indonesia often make decisions based on trust in their close colleagues or relatives in running or managing their businesses. This sense of trust often causes problems in business activities. The consideration of appointing someone as an employee especially as a business manager/manager solely on the grounds that they have been long-time close friends (even considered as a family member) is not a guarantee that someone has the ability, integrity, and responsibility to develop and run a business as was the case in Pangkalpinang. The author describes the legal consequences that occur following lease transactions carried out on the basis of trust in friends. The method used is a normative juridical research method, while the data collected in this study is secondary data.
THE INFLUENCE OF BTS BRAND AMBASSADORS ON TOKOPEDIA CONSUMERS' BUYING INTEREST
Authors: Yoana Stella , Aulia Sisca
Published: October 2023

More and more marketplaces have sprung up in Indonesia, causing high market competition. One of these marketplaces is Wikipedia. One of Tokopedia's steps in attracting consumer interest is to use BTS as a brand ambassador. This study aims to determine the effect of the BTS brand ambassador on the buying interest of Tokopedia consumers. This research uses Source Credibility Theory, and the research method used is quantitative. Primary data for this study were obtained from a survey of 120 Tarumanagara University students and secondary data from books, journals, and previous research. To take the sample using the purposive sampling method with the type of cross-sectional survey by distributing questionnaires. The analytical methods used are validity, reliability, correlation, simple linear regression, determination, and t-test with SPSS version 25. The correlation test results show a 36.9% strong correlation between the brand ambassador variable (X) and the buying interest variable (Y), and 63.1% influenced by other variables. This is supported by the results of the t-test and the sig level of 0.000 <0.05, which means Ha is accepted, namely, the BTS brand ambassador affects the buying interest of Tokopedia consumers.
THE RELATIONSHIP BETWEEN LONELINESS WITH CELEBRITY WORSHIP AMONG ADOLESCENTS USING BTS FAN ACCOUNTS ON SOCIAL MEDIA TWITTER
Authors: Yuniarti Dhiva , Agustina
Published: October 2023

This research examines a relationship between loneliness with celebrity worship among adolescents using BTS fan accounts on social media twitter. BTS is one of the Boy groups that occupy the first position from 2018 to 2021 which is widely discussed by fans on Twitter social media. Through social media, fans often perform celebrity worship behavior towards their idols. Celebrity worship is described as obsessive behavior involving a one-way relationship between a fan and one or more idols. Many factors influence fans to shape celebrity worship behavior, in this research is loneliness. This study involved 200 respondents, consisting of 193 females and 7 males who had moderate and high levels of loneliness and celebrity worship. The measuring instruments used are the UCLA Loneliness Scale (Version 3) which was adapted by Malahayati (2018) and the Celebrity Attitude Scale (CAS) which was adapted by Lauwhanda (2020). Analysis uses pearson correlation technique, and obstains r (200) = 0.625, p = 0.000 < 0.05. The result shows that there is positive and significant correlation between loneliness and celebrity worship.
THE ROLE OF BIG FIVE PERSONALITIES ON TIKTOK ENGAGEMENT BEHAVIOR IN ADOLESCENTS
Authors: Yurika Michelle , Dewi Fransisca Iriani R
Published: October 2023

This study was conducted to examine the role of the Big Five Personalities on Tiktok engagement behavior in adolescents. The participants of this study were 994 people, with the criteria of being teenagers aged 10–21 years old and having Tiktok social media accounts. The measuring tools used are the Five-Factor Model and the Tiktok Engagement Behavior Questionnaire. Hypothesis testing using SPSS with a simple regression technique and some additional analysis using different tests. The results of this study indicate that the big five personality has a role of 19.5% on Tiktok engagement behavior in adolescents and the personalities that play a role are extraversion (ß = 0.272, p <0.001), agreeableness (ß = 0.068, p = 0.038), neuroticism (ß = 0.185, p<0.001) and openness (ß=0.163, p<0.001).
Analysis of Transfer of Rights to Land Without a Deed of Sale and Purchase as Stated in Government Regulation Number 24 of 1997
Authors: Djaja Benny , Elbert Elbert
Published: October 2023

The registration of land rights is conducted in accordance with the provisions of Article 19 paragraph (1) of Law Number 5 of 1960 to ensure legal certainty by the Government. The registration process of the transfer of land rights through sale and purchase is regulated in Government Regulation Number 24 of 1997, stating that the sale and purchase of land must be proved by a deed issued by the authorized official which is the PPAT. However, the information and knowledge of laws related to the transfer of land rights through sale and purchase transactions in remote areas is limited so that a significant number of transactions are still often carried out in traditional manner. The focus of this research is to analyze the process of the transfer of land rights to without a deed of sale and purchase. The research method used is the normative legal research method focused on normative premises, providing normative explanations, research results, and legal experts' opinions on the discussed issues. As a result, the related parties could file a lawsuit to the court and the decree serves as the basis for the registration for the transfer of rights at the National Land Agency
LGBT IN THE PERSPECTIVE OF ISLAMIC LAW AND HUMAN RIGHTS
Authors: Djaja Benny , Nisa Choirun
Published: October 2023

Lesbian, Gay, Bisexual, and Transgender or abbreviated with the term “LGBT” is a contemporary phenomenon that gains lots of community attention. As already known, LGBT is contradictory with God-designed human nature. A man should only engage in a sexual relationship with one from the opposite gender. Article 1 of Law No.1 of 1974 concerning Marriage states that marriage is “a physical, soulful bond between a man and a woman as husband and wife with the purpose to build a happy and eternal family based on faith in the one Almighty God,” which implies that marriage should only take place between a man and woman. Islamic law is undoubtedly very much against LGBT behavior since it overrides the God-given nature and is not in accordance with the existing provisions in the Qur'an and Hadith. Apart from that, refusal to embrace LGBT groups is considered a violation against basic human rights with the discriminatory treatment they often receive from society. Therefore, government intervention is needed in providing clarity and solution for this problem. In addition, the society can also contribute to the effort by socializing and actualizing religious knowledge of LGBT practices.
MARITIME BORDER BETWEEN INDONESIA AND THE PHILIPPINES
Authors: Kurnia Ida , Sitabuana Tundjung Herning , Sutomo Alexander , Geraldio Cliff
Published: October 2023

Indonesia is the largest archipelago in Asia and even in the world which has 17,508 islands. The scattered islands can be used as tourist attractions and can be used as natural resources, helping the country's economy. Speaking of international law, the enforcement of national boundaries has been regulated in UNCLOS 1982 signed by 182 participating countries including Indonesia. Indonesia has ratified the agreement with Law No.17 of 1985. Regarding the Philippines, relations between Indonesia and the Philippines with the provisions in UNCLOS 1982, related to the agreement on the exclusive economic zone of the two countries agreed in 2014 in its implementation have run into trouble. The problem is that Miangas Island is closer to the Philippines than Indonesia. The thing that is contested between Indonesia and the Philippines is Miangas Island. Miangas Island is one of the islands located in the outermost region of Indonesia and to reach Miangas Island itself takes a long time. The distance to reach Miangas Island is closer than the Philippines. There is a fact that on Miangas Island there is often illegal trade. Illegal goods that are often traded on Miangas Island with the Philippines are coca-cola, Pepsi, laundry soap, and others. In addition, fishing and other criminal acts such as oil theft often occur in the Indonesian Sea around Miangas Island. As a result of the theft, it caused significant state losses. Based on this experience, Indonesia must be more vigilant in dealing with the problem of Miangas Island. Considering the island of Miangas is outside the territory of Indonesia. In this case, Indonesia can establish a sea border post, which can then be followed by the development and provision of infrastructure, which in turn can prosper the population on Miangas Island. Thus Indonesia's sovereignty can be maintained and from the economic aspect will bring benefits and can improve the economy of the Indonesian people. Research methods in this case use normative research methods. The approaches used are legal approaches and historical approaches.
UTILIZING SOCIAL MEDIA TO BUILD PRIVATE UNIVERSITY'S BRAND IMAGE (A STUDY AT UNIVERSITAS TARUMANAGARA PUBLIC RELATIONS)
Authors: Rijako Nicholas , Setyanto Yugih
Published: October 2023

Several factors become the preferences of prospective students in choosing a university, one of which is the university's brand image. It is also necessary to use social media to build a brand image nowadays because it currently has many users. Various social media platforms can also be used today, including Instagram, Facebook, Twitter, Youtube, and TikTok. This study mainly aims to figure out to find out how and why Untar, as a private university, builds brand image through social media while trying to answer did they succeeded in conveying their brand images through social media? This qualitative descriptive research discusses both theory and practice from Untar regarding digital communication, public relations, social media, and brand image. The data obtained is from researchers' observations since 2020 equipped with interviews with sources directly involved in managing Untar's social media. Since the Covid-19 pandemic hits Indonesia, Untar has utilized social media platforms to convey its brand images. Research shows that in order to build its brand images to the audience, Untar did careful planning, execution, checking, and thorough implementation. They carried out this strategy consistently for almost 2 years so that every detail displayed on their social media post can provide added value for the university. Research also shows that Untar has succeeded in utilizing social media to convey the brand image of Untar well to a broad audience.
ELEMENTARY SCHOOL TEACHERS' PERCEPTIONS OF CRITICAL THINKING IN STEM LEARNING
Authors: Tiatri Sri , Veronica Christina , Fiscarina Claudia , Nurkholiza Rahmiyana , Wakano Vania Yori , Ie Mei , Beng Jap Tji
Published: October 2023

The character development of Indonesian students is directed towards teaching students to form critical thinking skills. In forming critical thinking skills, one of the parties that play an important role is the teacher. In addition to critical thinking skills, the competencies that students are expected to master include Science, Technology, Engineering, and Mathematics (STEM). However, there is little research on teachers regarding critical thinking in STEM learning despite it is the teachers who are expected to teach this skill to students. This study aims to determine the teacher's perception of critical thinking skills in STEM learning. The participants were 67 elementary school teachers in one district in Bangka Belitung Province. Data were collected through a questionnaire given after the teacher was given brief information about Critical Thinking. The results showed that teachers' perceptions of critical thinking in STEM learning were very diverse. Teachers in this study also perceive students' abilities as a constraint. The results of the study encourage the need for training on critical thinking for elementary school teachers.