bluuebunny/crossref_metadata_2025 huggingface dataset:
HRM PRACTICES AND ITS IMPACT ON EMPLOYEE PERFORMANCE: A STUDY OF THE CEMENT INDUSTRY IN INDONESIA
Authors: Ridwan  , Gani H. Mursalim Umar , Gani H. Achmad , Hamid H. Sunusi
Published: August 2018

This research aims to examine and analyze the effect of human resource management practices (i.e. leadership styles, employee commitment, work motivation, and work climate) on employee job satisfaction and employee performance. This study used primary data obtained through a survey to 221 employees as a sample. The result of Structural Equation Modelling (SEM) analysis shows that empirically the leadership style, employee commitment, work motivation, and work climate have positive and significant impact on job satisfaction. Leadership style, employee commitment, work motivation, and work climate, either directly or indirectly have a positive and significant effect on employee performance through job satisfaction as variable intervening. Job satisfaction has a direct positive and significant effect on employee performance. The direct effect of leadership styles, employee commitment, motivation and work climate on employee performance is positive, which means that when the exogenous variables improved the job satisfaction and employee performance will increase. The indirect effect of exogenous variable on employee performance through job satisfaction is positive. The total effect which is the sum of the direct and indirect effects through job satisfaction obtained positive value, which means there is effect of direct effect and indirect effect of exogenous variable on employee performance through job satisfaction.
Prevalence of Imaginary Companions in Children: A Meta-Analysis
Authors: Moriguchi Yusuke , Todo Naoya
Published: August 2018

Having an imaginary companion (IC) is a fascinating example of children’s imaginative and pretend play. However, there are inconsistencies in the reported prevalence of children’s ICs. This study examined how culture may affect this prevalence. We conducted a meta-analysis to assess whether the culture as well as age, assessment method, sex, and birth order may affect the prevalence of ICs in studies that included children under 12 years of age. The results revealed that culture as well as assessment method and sex/birth order may have a significant impact on the prevalence of ICs. Specifically, children in Western cultures were more likely to report invisible friends as compared to those in Japan, but the total prevalence of ICs did not differ across cultures. We illustrate several implications for future research on ICs.
Accurate Emotion Prediction in Dyads and Groups and its Potential Social Benefits
Authors: Zhao Zidong , Thornton Mark Allen , Tamir Diana
Published: August 2018

Emotion dynamics vary considerably from individual to individual and from group to group. Successful social interactions require people to track this moving target in order to anticipate the thoughts, feelings, and actions of others. In two studies, we test whether people track others’ emotional idiosyncrasies to make accurate, target-specific social predictions. In both studies, participants predicted the emotion transitions of a specific target – either a close friend (Study 1) or a first year college roommate (Study 2) – as well as an average group member. Results demonstrate that people can make highly accurate predictions both for specific individuals and specific groups. Accurate predictions rely on target-specific knowledge; new community members were able to make accurate predictions at zero-acquaintance, but accuracy increased over time as individuals accrued specialized knowledge. Results also suggest that accurate social prediction is associated with social success in both individual and communal relationships, and that such a relation might emerge over time. Overall, our studies suggest that people accurately make individualized predictions of others’ emotion transitions, and that doing so fulfills a meaningful function in the social world.
Human vs. automated judgements of cross-cultural musical similarity
Authors: Daikoku Hideo , Kinoshita Marino , Fujii Shinya , Savage Patrick E.
Published: August 2018

Although MIR has demonstrated great success in automatic analysis of Western music, no study has tested automatic algorithms against perceptual ground-truth data for a global musical sample. It thus remains unknown whether MIR algorithms can be meaningfully applied to automatically compare diverse music from around the world. In this pilot study, we aim to establish ground truth perceptual data on similarity between diverse musical recordings from across the world and use this perceptual data to test the accuracy of existing audio similarity algorithms. Preliminary results (two participants, ten recordings) suggest that perceptual ratings of musical similarity are significantly correlated between participants, but these similarities are only weakly correlated with similarities measured by an automatic algorithm. While this is consistent with more pessimistic assessments of MIR’s current ability to accommodate non-Western music, we hypothesize that collecting more perceptual data, comparing against more algorithms, and creating new algorithms based on more universal musical theories will enable meaningful automatic analysis of all the world’s music within the near future. This would have important implications for our understanding of cross-cultural music diversity, including applications to domains such as music recommendation and cultural heritage preservation.
Automatic analysis of global music recordings suggests scale tuning universals
Authors: Ho Meng-Jou , Sato Shoichiro , Kuroyanagi Jiei , Six Joren , Brown Steven , Fujii Shinya , Savage Patrick E.
Published: August 2018

The structure of musical scales has been proposed to reflect universal acoustic principles based on simple integer ratios. However, some studying tuning in small samples of non-Western cultures have argued that such ratios are not universal but specific to Western music. To address this debate, we applied an algorithm that could automatically analyze and cross-culturally compare scale tunings to a global sample of 50 music recordings, including both instrumental and vocal pieces. Although we found great cross-cultural diversity in most scale degrees, these preliminary results also suggest a strong tendency to include the simplest possible integer ratio within the octave (perfect fifth, 3:2 ratio, ~700 cents) in both Western and non-Western cultures. This suggests that cultural diversity in musical scales is not without limit, but is constrained by universal psycho-acoustic principles that may shed light on the evolution of human music.
“That’s creepy, dude": Disciplining desire and making masculine selves in the sexual moment
Authors: Forstie Clare
Published: August 2018

How do men negotiate the boundary between romantic and creepy behavior in initial, sexualized interactions with women? In this paper, I argue that the discourse of “the creep,” a stigmatized sexual figure, functions as a disciplinary mechanism that both creates and limits men’s desire and sense of self in the tense initiation of a sexual moment. My analysis of 244 articles from 3 popular men’s magazines suggests that an idealized sexual moment, as it is imagined in the pages of popular men’s magazines, is fraught with the risk of miscommunication and the potential for failure. The figure of the creep on the cusp of a sexual moment signals a tension in the masculine self that, if resolved successfully, produce a particular heterosexual masculinity and access to women’s bodies in an idealized sexual interaction. Furthermore, the discourse of the creep helps men manage these risks as they relate to feminist discourses about sexual harassment and violence. Ultimately, analyzing popular discourses of the creep reveals a set of cultural ten-sions threaded through heterosexual men’s romantic interactions.
Comparison the Effectiveness of Chitosanin Blue Crab Shells with Ciprofloxacin to the Development of Eschericia coli
Authors: Sari Novita , Boy Elman
Published: August 2018

Background: Escherichia coliis a normal intestinal flora that have contributions on the normal functioning of human digestion, but it will turn into a pathogen when it is outside the intestinal tract. E. coli including family Enterobacteriaceae, facultative anaerobic. Characteristics of E. coli is a bacteria gram-negative rod-shaped, motile with flagella or nonmotile, fermentation of glucose, and producing gas. Chitosan has antimicrobial effect against bacteria. Amine moieties of chitosancontent positively charged which is very reactive, and have the ability to bind with the cell walls of bacteria are negative charged. Amine cluster also has a free electron pair, so it was able to attract minerals Ca2+ in the cell walls of bacteria.Objective: to know the comparative effectiveness of chitosanon the shell of a small crab attaching with ciprofloxacin antibiotics against the development of the bacteria E. coli.Methods: this research uses experimental methods. Techniques used in measuring antimicrobial activity is the diffusion disc method.Results: the results showed that the average diameter of the inhibitory zones of chitosanagainst E. coli in a row with a concentration of 4%, 5%, 6%, 7%, and 8% is 14.22 mm, 11.94 mm, 9.18 mm, 11.19 mm, and 8.76 mm. Whereas the average diameter of the inhibitory zones of ciprofloxacin is 42.31 mm.Conclusion: Chitosanon small crab attaching shells with a concentration of the most effective in inhibiting the development of the bacteria E. coli is chitosanwith concentrations of 4% with the average drag zone amounting to 14,22 mm.International Journal of Human and Health Sciences Vol. 02 No. 04 October’18. Page : 217-219
Tuberculosis related knowledge among the high school students in a selected area of Bangladesh
Authors: Karim Farzana
Published: August 2018

Tuberculosis (TB) is one of the major global public health challenge. In some countries, it is a re-emerging infectious disease. This descriptive type of cross sectional study was carried out among the 200 high school students in a selected semi urban area under Dhaka division of Bangladesh to evaluate their tuberculosis related knowledge. Data were collected by face to face interview of the respondents and analyzed by using SPSS version 16. In this study 53% respondents were male and others were female. Mean age of the respondents was 13.5 years. Among the respondents all of them heard the term tuberculosis. About 36% respondents told that they obtained some information about tuberculosis from television, 29% told book, 17.5 % told radio, 12.5% told newspaper. Majority of the respondents told that tuberculosis is a serious disease whereas 7% told that it is not very serious disease. Majority of the respondents told that cough lasts more than three weeks is the symptom of tuberculosis. More than half of the respondents told that tuberculosis can be transmitted by infected person to person. Among the respondents only 42% told that tuberculosis must be treated by medicine prescribed by doctor. Others (40.5%) said that it is cured by herbal or homeopathy treatment. About 12.5% respondents told that tuberculosis is non curable and 05% told that no treatment is required for this type of disease. About 40% respondents told that they do not know how to prevent tuberculosis disease, 22.5% told that avoidance of TB patients can prevent TB infection. From this study findings it may be concluded that tuberculosis related knowledge among the respondents was not adequate.International Journal of Human and Health Sciences Vol. 02 No. 04 October’18. Page : 220-223
Extranodal Sinonasal Rosai-Dorfman Disease-A Rare Entity
Authors: Hong Chow Xiao , M Nik MohdYunus , H Iskandar , G Razmin
Published: August 2018

Rosai-Dorfman disease is a distinct non-malignant clinicopathological entity involving both nodal and extranodal tissue. Its clinical presentation can mimick other benign and malignant lesions. We report a lady presented with sinonasal mass suspicious of malignancy. Various investigation modalities were employed to achieve the diagnosis. She was managed conservatively and remained well. This report serves to highlight such rare clinical entity which follows a significantly different natural course than malignant disease despite sharing similar initial presentation.International Journal of Human and Health Sciences Vol. 02 No. 04 October’18. Page : 232-235
Posterior Neck Gigantic Plexiform Neurofibromatosis
Authors: Che Mat Che Mohd Hilmi , ‘Abid Suhairi Khairun , Hafizi Mohamad Ariff , Hashim Hasme Zam , Md Nor Norhaizam , Mohamad Irfan
Published: August 2018

Neurofibromatosis (NF) is one of the most common genetic disorders. It is an autosomal dominant genetic disorder. It primarily affects the neural tissues. Neurofibromatosis type I (NF-1) also known as well as Recklinghausen’s disease is the most common type. We present a case of a 62-year-old lady with NF-1. The disease was apparent since childhood with appearance of multiple hyper-pigmented skin macules. With time, more cutaneous lesions appeared and grew bigger all over the body surface. Because of huge neurofibromatosis over posterior neck, patient came for further treatment.International Journal of Human and Health Sciences Vol. 02 No. 04 October’18. Page : 236-238
Dielectric studies of CCTO-based nanocomposite ceramic synthesized by a solid state route
Authors: Khare Ankur , Kumar Atendra , Jaiswar Shashikala , Mukhopadhyay Nilay K. , Mandal Kamdeo
Published: August 2018

In the present work, the nanocomposite 0.9CaCu3Ti4O12–0.1BaTiO3 (CC-BT) is synthesized by a solid-state reaction method by sintering at 950°C for 12 h. X-ray diffraction analysis confirms the presence of both BaTiO3 and CaCu3–Ti4O12 phases in the composite ceramic. Transmission electron microscopy analysis of the composite demonstrates the formation of nanoparticles with an average particle size of 40 ± 5 nm. The surface morphology of the composite sintered at 950°C for 12 h obtained by scanning electron microscopy analysis indicates the evolution of large and small grains with a bimodol distribution. The average and root mean square roughness were found to be 1.41 nm and 2.24 nm respectively by atomic force microscopy studies. The dielectric constant of CC-BT ceramic was determined to be 6231 at 100 Hz and 500 K. The presence of the semiconducting grains and the insulating grain boundaries in the composite supports the internal barrier layer capacitance mechanism operative in CC-BT nanocomposite.
Radiation Exposure and Bell’s Palsy: A Hypothetical Association
Authors: Khateri M , Cheraghi S , Ghadimi A , Abdollahi H
Published: August 2018

Bell’s palsy is an idiopathic peripheral nerve palsy involving the facial nerve. It accounts for 60 to 75% of all cases of unilateral facial paralysis. The main mechanisms to induce BP remain unclear, but infection, ischemic condition and immunodeficiency may contribute to the development of Bell’s palsy. Accumulating evidence has shown several factors can trigger the reactivation of latent HSV including psychological stressors, physical stressors and immunosuppression. Ionization and non-ionization radiations are of importance of physical stressors. Some data have shown radiation can reactivate HSVs. Based on preliminary studies showing radiation reactivation of HSVs, we aimed to hypothesize radiation (in both forms of ionization and non-ionization) may cause Bell’s palsy. In the future, the role of radiotherapy, radiofrequency radiation from mobile phones and wireless devices in HSV reactivation and Bell’s palsy should be investigated.
Freedom of religion and secular education: Teachers define the meaning of religious freedom in everyday school practice
Authors: Fahlén Marie
Published: August 2018

Questions about freedom of religion versus secular values have increased as a controversial topic in European public debate during the last decades. The aim of this article is to shed light on these issues by focusing on the definition of “freedom of religion as a human right” among teachers working with younger pupils in the Swedish school system. From a holistic perspective on religion and children’s education, in-depth individual interviews were conducted with teachers working in primary school, as well as teachers in the leisure-time center, examined through discourse analysis. This study provides insights into how two different groups of teachers interpret and apply these potentially conflicting values in everyday school practice. At the end of the article, I reflect upon the consequences of the Swedish, secular and individualistic values that were dominant in the teachers understanding of freedom of religion, in relation to the challenges of a multi-religious school and society.
Unternehmungsbesteuerung - gibt es nationalstaatliche Handlungsspielräume?
Authors: Kraus Astrid
Published: August 2018

Like Germany, most industrial countries use international tax competition to justifY their corporate tax cuts. They argue that high nominal corporate tax rates will canse a shift of taxable income to low tax countries and reduce their overall economic attractiveness. Although at least the fear of tax evasion is not without any reason in globalised markets, there is scope to increase corporate taxation left unused because a lack of political will. However, the lack of binding international tax standards and harmonisation makes it difficult to stop tax competition effectively and to allow an adequate taxation of global players in the respective countries of economic activities.
Steuern und Familienmodelle
Authors: Schultheiss Jana
Published: August 2018

By means of the taxation system the state is able to intervene in the living conditions of its citizens. The taxation of married couples and families in Germany is a good example which shows that specific life forms are encouraged by use of taxation politics. This article analyses different effects which are evoked by family policy regulations in the income taxation system. It furthermore deals with conflicts between sociopolitical instruments which tend to avoid poverty and those which pursue gender equality targets.
Krise der Finanzmärkte, Krise der Risikoindividualisierung
Authors: Weber Beat
Published: August 2018

The recent financial crisis is also a crisis of the individualisation of risk. The latter has contributed to the expansion of the financial sector by increasing household debt, mortgage credit and private pension accounts. Financial innovations, intended to transfer risk from the banking to the household sector, have led to an underestimation of risks accumulated in the financial sector. When the crisis broke out, risk which was thought to have been privatised returned to the financial sector, and later on to the state, Initial reform efforts presume that minor modifications of the rules governing the financial sector would allow a continuation of the current path of development, The future distribution of risk within society and the role of the financial sector in managing it are topics which have not been on the agenda in post crisis debates so far.
Verstaatlichung in Krisenzeiten - Politik und Ökonomie
Authors: Brangsch Lutz
Published: August 2018

During the last years it was otten maintained that the state is dead, However, in the course of the economic crisis the state has turned out capable of acting. State interventions play with the fight of the crisis a central role. Steps to the nationalisation of enterprise cause special interest, The article examines, which interests stand behind this type of state intervention, who is in this case really the state and which consequences arise for left movements, Nationalisation is described as a contradictory process whose results depend highly on the legal capacity of left movements.
Der Sozialismus der keiner war
Authors: Van der Linden Marcel
Published: August 2018

The Socialism that wasn't: Marxist critiques of Soviet Society, This article presents a few saliant contributions to the Marxist debate on the Soviet Union's class nature since the 19305, If focuses on the theories of Bettelheim, Clift; Trotsky, Rizzi, Carlo, Bahro and Ticktin,
Vergesellschaftung und Partizipation oder: Was findet man auf der Suche nach sozialistischen Alternativen im VEB?
Authors: Hürtgen Renate
Published: August 2018

The article illustrates the fundamental difference between socialization and nationalization at the industrial plant in the GDR. The real "situation of the workers" did not correspond with the official image of a privileged class, workers and simple employees in the GDR were also at the bottom of the social hierarchy, Furthermore the real participation opportunities of the workers were extremely low. Actually the functlOnanes had the power within a domination structure, based on absolute party discipline and the uncontrolled authority of a central power. In such a society was no room for participation.
Gewerkschaften in China und den USA an einem Wendepunkt der globalen neoliberalen Ökonomie
Authors: Friedman Ellen David
Published: August 2018

The pattern of systematic labor degradation created by the global regime of neoliberalism has brought crisis to labor movements in both the U.s. and China. As predatory capital has advanced - supported for nearly 30 years to accumulate profit in a largely unregulated environment (China) or deregulating environment (US and EU) - the formal labor movement has responded weakly. But, quite unexpectedly, it can be argued trends within Chinese society are emerging that could counter the hegemony of foot-loose capital... while, by comparison, US workers are ever more unprotected and powerless. Chinese labor law, for example, is being systematically strengthened, and wage packets and social security benefits are rising (as compared, notably, to those of western industrial economies). This article will briefly examine the nature of both the US and Chinese labor movements during defining periods of the 1950s-70s, the 80s-90s and the current decade, drawing many frequently unrecognized - parallels.
Nachruf auf Jürgen Hoffmann
Authors: Schmidt Rudi
Published: August 2018

Nachruf auf Jürgen Hoffmann
Die Krise von 1929 und das Ende der Weimarer Republik
Authors: Hoffmann Jürgen
Published: August 2018

"Über fast vier Jahrzehnte hinweg hat Jürgen Hoffmann eine Fülle von Publikationen zu ganz unterschiedlichen Bereichen vorgelegt. Allerdings gibt es auch einige wiederkehrende Themen, die ihn sein Leben lang beschäftigt haben, insbesondere die Situation der Gewerkschaften und die kapitalistischen Krisen. Um Krisen ging es bereits 1979, damals bezogen auf die Entwicklung der Bundesrepublik, in dem zusammen mit Elmar Altvater und Willi Semmler verfassten Band Vom Wirtschaftswunder zur Wirtschaftkrise. Später erweiterte Jürgen Hoffmann sowohl den zeitlichen Horizont wie die disziplinäre Perspektive. Aus einer Vorlesung zur Einführung in die Politische Geschichte, die er Anfang der 1990er Jahre an der damaligen Hochschule für Politik und Wirtschaft in Hamburg hielt, entstand sein opus magnum die Monographie Politisches Handeln und gesellschaftliche Struktur – Grundzüge deutscher Gesellschaftsgeschichte, die 1996 erstmals erschien. Im Zentrum seines Interesses stand, wie er es selbst im Vorwort formuliert, die „Darstellung sozialer Gegensätze und die Analyse des Verhältnisses von Politik und Ökonomie/Gesellschaft“. Der Bogen, den er dabei spannte, reicht vom Untergang des weströmischen Reiches und dem System feudaler Herrschaft über das Ancien Régime, das Kaiserreich und den Nationalsozialismus bis zum Ende der „alten Bundesrepublik“ nach dem „Beitritt“ der DDR..."
Gegenstrategien als (neue) Systemressource des Kapitalismus?
Authors: Van Dyk Silke
Published: August 2018

Criticism, resistence and subversion are discussed to have developed from counter strategies to resources of capitalism recently. This diagnosis is highly popular, finding its theoretical and conceptional roots in Foucauldian Governmentality Studies, in labour-market related approaches to subjectivation in post-fordism as well as in Boltanski/Chiapello “The new spirit of capitalism”. This article shows problematic aspects of this diagnosis, without denying its inspiring facets. It is based on the assumption that the over-hasty and over-generalized abandonment of the subversive potentials of counter strategies prevents the development of a well-founded and context-related theory of resistance. As a conclusion central steps towards a sociology of resistence are delineated.
Marx und die politische Philosophie der Gegenwart
Authors: Marti Urs
Published: August 2018

Is Marx a „real” political thinker? Political philosophers often raise the objection that the understanding of law and politics as superstructure is incompatible with serious political reflection. The objection doesn’t note the common theoretical foundations of liberalism and Marxism. The theory of Marx nonetheless turns out to be an analytical tool which allows a better understanding of liberalism’s contradictions, as comparisons with Kant, Tocqueville, Rawls and Habermas may clarify.
Stoffwechsel, Energie und Entropie in Marx’ Kritik der Politischen Ökonomie:
Authors: Burkett Paul , Foster John Bellamy
Published: August 2018

Until recently, most commentators, including ecological Marxists, have assumed that Marx’s historical materialism was only marginally ecologically sensitive at best, or even that it was explicitly anti-ecological. However, research over the last decade has demonstrated not only that Marx deemed ecological materialism essential to the critique of political economy and to investigations into socialism, but also that his treatment of the coevolution of nature and society was in many ways the most sophisticated to be put forth by any social theorist prior to the late twentieth century. Still, criticisms continue to be leveled at Marx and Engels for their understanding of thermodynamics and the extent to which their work is said to conflict with the core tenets of ecological economics. In this respect, the rejection by Marx and Engels of the pioneering contributions of the Ukrainian socialist Sergei Podolinsky, one of the founders of energetics, has been frequently offered as the chief ecological case against them. Building on an earlier analysis of Marx’s and Engels’s response to Podolinsky, this article shows that they relied on an open-system, metabolic-energetic model that adhered to all of the main strictures of ecological economics – but one that also (unlike ecological economics) rooted the violation of solar and other environmental-sustainability conditions in the class relations of capitalist society. The result is to generate a deeper understanding of classical historical materialism’s ecological approach to economy and society – providing an ecological- materialist critique that can help uncover the systemic roots of today’s “treadmill of production” and global environmental crisis.
Von der griechischen zur europäischen Krise
Authors: Müller Klaus , Schmidt Rudi
Published: August 2018

Membership in the Euro-Zone did not help Greece to escape the global financial crisis. To be sure, Greek’s backward economic structure and its corrupt political culture of clientelism and taxevasion as well as an overblown incompetent administration drove the country into deep public debts and deficits. Nevertheless, the actual crisis started with several external shocks and was exacerbated by discord in the euro-zone. Afraid of abetting French ambitions towards an ‘economic government’, the German government delayed common approaches to fend of speculation against ‘deficit sinners’ and invited the IMF - thereby opening the window for speculative attacks against the euro-zone as a whole. It remains to be seen if the recently improvised European Stabilization Mechanism can be a first step towards an overdue economic complement to EMU or if it will generalize IMF-style structural adjustments inside the EU. The latter ‘solution’ of the European crisis would, as already observable in the Baltics, put heavy social costs on deficit countries and undermine the justifications given for European integration, namely to secure convergence, cohesion and solidarity between its members.
Stoffwechsel, Energie und Entropie in Marx‘ Kritik der Politischen Ökonomie
Authors: Burkett Paul , Foster John Bellamy
Published: August 2018

"Thermodynamische Überlegungen zu Fragen der Energieerhaltung, der entropischen Dissipation durch Reibung sowie zur Wechselwirkung physikalischer Kräfte spielen im ersten Band des Kapital eine zentrale Rolle. Sie finden sich vor allem im Kapitel über Maschinerie und große Industrie, das den zentralen Teil der Marxschen Untersuchung der industriellen Entwicklung im Kapitalismus darstellt..."
Between Project Management and Experience Design: Event Industry and Event Education in Germany—Selected Findings From a Research Project of the University of Applied Sciences and Arts Hannover in Cooperation With the German Trade Fair Association
Authors: Gehrke Gernot
Published: August 2018

Although the German event industry is, undisputedly, rising in growth and significance, there are still a number of questions that remain open, such as the providers, number, and quality of event education and training. Therefore, the aim of the research project presented here was to
address these issues and to gain an overview of the event education system in Germany by analyzing stakeholders of the event industry, the structure of event education, job experiences by young professionals, and experts' opinions on the German event education market. For this reason, a qualitative
approach was taken, using mixed methods including 39 semistructured personal interviews and an online survey with 165 participants as well as an explorative research design. As a result, 70 event management programs at private or state universities or universities of applied sciences in Germany
were identified. Results of online survey and interviews with experts and alumni strongly support the idea of close collaboration between the event industry and event education. Quality management, event law, and creativity turn out as the most popular areas in German event education in 2016.
Although research on the structure of the event industry has shown that there are tendencies of fragmentation, it would be all the more advisable for stakeholders to join forces in common efforts to research event education further. One focal point of further discussion could be to define
core competencies of event education and apply them to the different sectors and programs of event education in Germany and other countries.
The Relationship of Hygiene, Motivator, and Professional Strategic Capabilities to the Performance of Australian Music Festival Event Management Organizations
Authors: Simon Alan , Parker Alastair , Stockport Gary
Published: August 2018

The Australian music festival event management (AMFEM) industry is situated in a highly competitive industry and dynamic environment. Thus, the purpose of this article is to explain if and how Motivator, Hygiene, and Professional (MHP) strategic capabilities (SCs) are positively associated
with the performance of AMFEM companies. A mixed-methods research design comprising a case study of a Western Australian event management company and 12 in-depth interviews with, and a questionnaire survey of, a sample of AMFEM organizations was used to develop and test our proposed MHP model.
Fifteen SCs were identified from the academic literature and qualitative research, which were used to construct and measure the variables in the MHP model. The questionnaire survey (sent by e-mail/post to 238 organizations, of which 48 responses were usable) canvassed opinions about the relationships
between the MHP SCs and the performance of AMFEM organizations. It was found that all the SCs were related to AMFEM performance; however, only Motivator and Hygiene groupings of strategic capabilities were directly related to organizational performance, while grouped Professional strategic
capabilities were indirectly related. Overall, the participants and respondents validated the MHP model. Therefore, managers of events organizations should develop Motivator and Hygiene SCs first and foremost for increased performance of their companies. They should also engage distinguished
artists and direct careful attention to planning, customer satisfaction, and innovation in order to ensure a successful outcome. Our findings add to the festival event management literature by demonstrating the importance of Motivator, Hygiene, and additional Professional SCs for the successful
performance of music festival event management organizations. All three groups were found to play important, though not equal roles.
A MODEL TO OBTAIN A SERVPERF SCALE EVALUATION OF THE CRM CUSTOMER COMPLAINTS: AN APPLICATION TO THE 4G TELECOMMUNICATIONS SECTOR
Authors: Carrasco Ramón Alberto , Francisca Blasco María , García-Madariaga Jesús , Pedreño-Santos Ana , Herrera-Viedma Enrique
Published: August 2018

The relationship between customer churn and their complaints is sufficiently contrasted in the telecom sector. Therefore, a key part of a company’s strategy is the measurement of this dissatisfaction. It is important to conduct periodic surveys on complaints in a standard form like the SERVPERF scale because it enables the organization to benchmark. Many of these complaints are stored in the company’s CRM. Our first aim is to define a model to transform CRM customer complaints, expressed in natural language, into SERVPERF scales. In the proposed model, we use the 2-tuple model, which allows computing this linguistic data without losing information. Our second purpose is to implement a prototype to apply the model in a 4G Company. As a practical conclusion, most complaints in this emerging technology (which still has some deficiencies) are related to technical aspects of the services rather than to staff.
Protein composition and digestibility of black soldier fly larvae in broiler chickens revisited according to the recent nitrogen-protein conversion ratio
Authors: Nery J. , Gasco L. , Dabbou S. , Schiavone A.
Published: August 2018

Specific nitrogen-to-protein (N:P) conversion factors have recently been defined for processed insect meal, because the presence of non-protein nitrogen in insects leads to an overestimation of the insect protein content. The aim of this paper was, on the basis of our previous study, to recalculate the digestibility of partially or totally defatted black soldier fly (BSF; Hermetia illucens) larva meals in broiler chickens. Sixty 26-days-old Ross 308 male chickens were randomly divided into fifteen cages (5 replicates/treatment). The chickens were fed a basal diet, and two BSF larva meal diets that differed according to their fat content. The digestibility trial lasted 10 days, and it included a 6-days adaptation period and 4-days of excreta collection. Four methods were used to recalculate the crude protein (CP) content of the diet and excreta, using either the conventional 6.25 N:P conversion ratio, the mean 5.60 N:P conversion ratio proposed in literature, or the weighted average of the specific N:P conversion ratio (5.62 for BSF meal, 5.68 for corn and 5.64 for soybean meal). The data were analysed using the t-test and differences were considered significant for P<0.05. Diet CP digestibility calculated using the conventional 6.25 N:P conversion factor was slightly lower than that calculated using the weighted average 5.66 and 5.65 N:P conversion factors (P<0.005). A significantly lower diet CP digestibility was found when using the conventional 6.25 N:P conversion factors for the basal diet and excreta and the weighted average 6.09 N:P conversion factors for the insect meal diets (P<0.005). As far as the latest developments pertaining the N:P conversion ratio in processed insect meal are concerned, the mean 5.60 N:P conversion ratio seems more accurate than the conventional 6.25 one to determine the CP content in poultry diets containing insect processed meal.
Campylobacter contamination level in houseflies after exposure to materials containing Campylobacter
Authors: Jensen A.N. , Hald B.
Published: August 2018

Although houseflies have been found to carry Campylobacter jejuni, little is known about the quantitative campylobacter level in naturally contaminated houseflies and their ability to contaminate surfaces. This study aimed to elucidate how houseflies’ previous exposure to campylobacter-contaminated material (faeces or liquid) for 1 or 4 h affects the acquired campylobacter level in houseflies and their contamination potential. Cups of 250 ml were added 5 g of chicken faeces or 1 ml liquid and spiked with approximately 3, 4, 5 or 7 log10 cfu C. jejuni. Sixteen houseflies were added to each cup. After 1 h of exposure, four houseflies were removed from the cup for enumeration of campylobacter in each fly by plate spreading. Another four houseflies were transferred onto Abeyta-Hunt-Bark (AHB) agar plates (9 cm) to assess possible contamination of surfaces. After 1 h on the AHB plate, each fly was tested for level of campylobacter. This procedure was repeated after approx. 4 h of exposure for the remaining eight houseflies. The C. jejuni acquisition in houseflies increased with exposure dose and was higher after liquid exposure compared with faeces exposure, while there was no significant effect of exposure time (1 vs 4 h). For faeces, 90.0% (n=80), 48.4% (n=64), 6.3% (n=48) and 0% (n=16) of houseflies were campylobacter-positive when exposed to 7, 5, 4, and 3 log10 cfu with a mean (±SE) of 2.0±0.1, 0.8±0.1, 0.3±0.0 and 0 log10 cfu recovered per campylobacter-positive fly, respectively. For liquid, 95.7% (n=47), 91.4% (n=47), 20.8% (n=48) and 6.3% (n=16) of houseflies were campylobacter-positive with a mean of 3.3±0.2, 2.0±0.1, 0.8±0.2 and 0.3±0.0 log10 cfu. The surface of the AHB plates was only contaminated by houseflies previously exposed to >4 log10, but the C. jejuni number found on the AHB surface did not correlate with the number found in the corresponding fly.
Confirmación de la presencia de Rutela versicolor Latreille, 1833 (Coleoptera: Scarabaeidae: Rutelinae) en Perú
Authors: Castillo Pedro , Juárez Gino
Published: August 2018

Con base en colectas realizadas en cuatro distritos de la región Tumbes se presentan los primeros registros precisos para Rutela versicolor Latreille, 1833 (Scarabaeidae: Rutelinae) en Perú, confirmando la presencia de esta especie en territorio peruano. Adicionalmente, se reporta a Coccoloba ruiziana Lindau (Polygonaceae) como el segundo registro de una especie vegetal asociada a este rutelino que hasta el momento se ha encontrado únicamente en bosques tropicales estacionalmente secos, un habitat ecológicamente importante del norte de Perú.
The Bank of Georgia Learning Hub
Authors: Balavadze Tina , Zhgenti Tatia
Published: August 2018

The purpose of this project is to offer Bank of Georgia employees a unique ecosystem of resources, inspiration and collaboration, as well as opportunities to increase the positive impact of work. Joining a diverse community of people will inspire, connect, and enable employees to develop their best work potential every step of the way. The goal is to develop a smart space to live the “learning” as a corporate value and promote learning as a constant process to help each other evolve and push the team toward improvement in their professional paths. Main principles: no formality, more informal relations, openness and genuine interest.
Noise and Bandwidth in Operational Amplifiers for Conventional TIAs used in Visible Light Communication
Authors: Fuada Syifaul , Adono Trio
Published: August 2018

Trans-impedance amplifiers play an essential role in the physical layer of visible light communication systems. They are applied in the first stage of a visible light communication receiver. This short paper is a follow-up from a previous study about the bandwidth and noise of Op-Amp based trans-impedance amplifier as used in visible light communication systems through two approaches: calculation and simulation. The results of both calculation and simulation are then compared through several scenarios. In this study, the Orozco approach is used as a fundamental reference in calculating the trans-impedance amplifier’s bandwidth and noise. Whereas for simulation, we used TINATM-SPICE®.
ICTs Supportive and Therapeutic Contribution in Psychoemotional Disorders in Childhood and Adolescence
Authors: Bakola Lizeta N. , Rizos Nikolaos D. , Drigas Athanasios S.
Published: August 2018

This paper aims at reviewing the supportive and therapeutic contribution of ICTs on the most common psychoemotional disorders of childhood and adolescence. The various approaches to classifying behavioral and emotional dysregulations in children and adolescents have been reviewed and the boundaries between normative variation and clinically significant presentations have been determined. Furthermore, we present the major categories of mental illnesses in children and adolescents investigating the etiology, the diagnostic criteria, the epidemiology and treatments by critically reviewing the outcomes of relevant studies. The findings indicate that significant steps have been made in this field, but it is vital to underline the need for more extended investigation in school aged children and adolescents for this purpose.
Integrated Marketing Communication and the Ethics of Advertising
Authors: Epure Manuela , Mihăeş Lorena Clara
Published: August 2018

This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical issues. Advertising is a billion-worth worldwide industry, with implications at the rational and emotional level of the targeted audience. Therefore, more advertising research is needed. The authors' analysis tackles the message constructs, their impact on the audience and how ethical issues can be addressed, from self-regulation to ad banning, as well as all the necessary measures that should be taken to protect vulnerable consumers. Useful insights were provided by looking at the current research and best practices in the field. To better illustrate the authors' perspective, a set of case studies are discussed, and recommendations with a clear, practical value are drafted.
Looking at the Brain
Authors: Casado-Aranda Luis-Alberto , Sánchez-Fernández Juan , Montoro-Ríos Francisco J.
Published: August 2018

The pursuit of more persuasive advertising has recently attracted the interest of the scientific community. Yet most of this research resorts to self-report studies that are inaccurate when measuring sensitive information and unconscious reactions. There is therefore a growing interest in applying more objective systems such as tools from the field of neuroscience. This chapter aims to outline the brain mechanisms that underlie consumer processing of words and messages in advertising. Since brain activation can reflect the impact of a specific message on consumer attention and persuasion, the study summarizes the neural effects—as well as the behavioral consequences—of the main types of messages explored in the recent consumer neuroscience research, namely gain/loss-framed, political, deceptive, subliminal and brand-related messages. Based on the results, this study attempts to objectively determine which advertising elements are processed as more persuasive, and therefore which are more useful in the design of successful advertising campaigns.
Advertising With Humour
Authors: Mihăeş Lorena Clara , Epure Manuela
Published: August 2018

The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the domain of pragmatics), and to knowledge of the linguistic code (the domain of semantics). This endeavour examines a series of successful marketing campaigns for ROM, a Romanian chocolate bar brand, and tries to analyse the humorous elements they feature from a pragmatic and semantic perspective. Dwelling on ingrained prejudices and stereotypes, the advertisements for the Romanian chocolate bar have managed to attract attention by humorously exaggerating and sometimes by shocking the audience, compelling them to take action and share their opinions on the advertised matters on various websites. This strategy, which employs humour extensively, has turned out to be successful and, as a consequence, the brand's sales have dramatically increased.
Using the Gothic as a Marketing Tool
Authors: Dimitriu Anda
Published: August 2018

In the highly competitive contemporary world of children's toys, one type of doll has risen to the top almost a decade ago and has redefined through its popularity, the very image of modern dolls. Mattel's Monster High collection represents a success from various points of view, but what constitutes perhaps the most interesting aspect to be analyzed is the role which a concept as elusive and heterogeneous as the Gothic has played in the marketing scheme of these toys. Traditionally associated with fear and horror, the Gothic has undergone a paradigm shift and splintered in various distinct, if not contradictory forms, allowing the concept of the monster to be reinterpreted by the creators of Monster High. Thus, this chapter will first focus on the theoretical premises of the contemporary Gothic as part of a marketing strategy and then it will apply it on the marketing campaign of Monster High dolls.
Marketing Christianity and Men of God Through the Use of Signs
Authors: Endong Floribert Patrick C.
Published: August 2018

Most advertising copies designed by Nigerian Pentecostal Churches are rarely monosemic and hardly understandable from a literal exegesis. This is partly due to the fact that they most often integrate various typologies of signs and symbols. These signs are aimed (i) to quickly and effectively convey specific meanings to the readership and (ii) fashion the overall advertising messages according to the taste of the time. Based on a quantitative and qualitative content analysis of 490 advertising copies, this study reveals that 68.77% of the print advertisements generated by Nigerian Churches contain signs and symbols. Majority (56.08%) of these signs and symbols are Christian in nature (they are inspired by the universal Christian symbolism and iconography); while, 30.26% of them are rooted in the Nigerian socio-cultural context. The latter category of signs is commonly used in a postmodern or sensational manner, to make reference to local religious myths and specific socio-political events which seriously affect or shape Nigerian Pentecostal Christianities. This postmodern use of signs implicitly reveals that, the advertising message designers are conscious of the highly competitive environment in which churches and men of God operate in the country.
Deep Learning for Big Data Analytics
Authors: Sajja Priti Srinivas , Akerkar Rajendra
Published: August 2018

Traditional approaches like artificial neural networks, in spite of their intelligent support such as learning from large amount of data, are not useful for big data analytics for many reasons. The chapter discusses the difficulties while analyzing big data and introduces deep learning as a solution. This chapter discusses various deep learning techniques and models for big data analytics. The chapter presents necessary fundamentals of an artificial neural network, deep learning, and big data analytics. Different deep models such as autoencoders, deep belief nets, convolutional neural networks, recurrent neural networks, reinforcement learning neural networks, multi model approach, parallelization, and cognitive computing are discussed here, with the latest research and applications. The chapter concludes with discussion on future research and application areas.