PECULIARITIES OF CONDUCTING AGRIBUSINESS OF LAND IN TODAY’S CONDITIONS
Authors:   Petro Mohyla Black Sea National University, Lazarieva Olena 
Published: December 2024

The purpose of the study is to study the guidelines of land business in the EU and substantiate its prospects for Ukrainian realities. The article examines the experience of land business in the European Union such as Switzerland, Sweden, Hungary, Belgium, Austria, Denmark, Estonia, Spain, the Netherlands, the Czech Republic, Poland, Cyprus, Romania, Slovenia and France. Prospects for its conduct in Ukraine are highlighted. It is established that the advantages of conducting land business in the European Union are characterized by ensuring the right to free movement of capital and conducting private business. Guidelines for conducting land business that are attractive for Ukrainian realities are analyzed. The influence of components of the macroenvironment, such as external resources, level of integration, international competition in the world economy, taking into account the peculiarities of doing business abroad, competitiveness of products in foreign markets, world market conditions. The influence of community components on doing business on the ground, such as internal resources, development of local infrastructure, organization of round tables on business issues, project preparation, dominance of local initiatives is analyzed. The influence of power components on conducting land business, such as the state of legislation, economic policy in relation to business entities, the consequences of the impact of political actions on markets has been studied. The components of the business are directly revealed, such as social entrepreneurship and partnership, building a business strategy on the ground, joint solution of local problems, promotion of innovative business orientation, creation of cluster groups or business incubators. It was established that the current economic situation dictates new conditions regarding the possibilities of usingnatural resource potential in a specific situation with a specific set of resources, such as budget-tax, monetary-credit,institutional and scientific-technical levers. It is indicated that the main possibilities of using the natural resource potentialare stimulating the interest of economic entities on the land in the restoration of the destroyed natural resource potential;interaction of executive authorities and business structures; inflow of investment.The opinion is highlighted that the main key goals aimed at the post-war reconstruction of the economic space ofbusiness entities on earth are the integration of national science into the global economic space, the restoration of economicactivity of economic entities on earth, the reconstruction of destroyed objects and disturbed territories, active inclusionof the population of Ukraine in the reconstruction of the economic space, comprehensive support of European countriesaimed at gradual sustainable growth, modernization of the economy taking into account the experience of Europe,development and observance of strategies and plans for the reconstruction of territories.In addition, it is argued that the experience of European countries is a valuable scientific and practical material fordetermining the target parameters of the Ukrainian economic recovery policy, as well as the land use system as a whole.