bluuebunny/crossref_metadata_2025 huggingface dataset:
Effects of non-uniform nanoparticle concentration on entropy generation
Authors: Mehmood Ahmer , Khan Sajid , Usman Muhammad
Published: December 2021

The entropy generation analysis of a thermal process is capable of determining the efficiency of that process and is therefore helpful to optimize the thermal system operating under various conditions. There are several ingredients upon which the phenomenon of entropy generation can depend, such as the nature of flow and the fluid, the assumed conditions, and the material properties of the working fluid. However, the dependence of entropy generation phenomenon upon such properties has so far not been fully realized, in view of the existing literature. On the other hand, based upon the existing studies, it has been established that the non-uniform concentration of nanoparticles in the base fluid does cause to enhance the heat transfer rate. Therefore, it is logical to investigate the entropy production under the impact of non-homogenous distribution of nanoparticles. Based upon this fact the aim of current study is to explore a comprehensive detail about the influence of non-homogeneous nanoparticles concentration on entropy production phenomenon by considering a laminar viscous flow past a moving continuous flat plate. Non-uniform concentration is considered in the nanofluid modeling in which the Brownian and thermophoretic diffusions are considered which impart significant effects on velocity and temperature profiles. An exact self-similar solution to this problem is observed to be possible and is reported. The effects of various controlling physical parameters such as Brinkman number, Schmidt number, Prandtl number, diffusion parameter, and concentration parameter on both local as well as total entropy generation number and Bejan number are elaborated by several graphs and Tables. The obtained results reveal a significant impact of all aforementioned parameters on entropy generation characteristics. It is observed that by a 20% increase in nanoparticles concentration the total entropy generation is increased up to 67% for a set of fixed values of remaining parameters.
Different soliton solutions to the modified equal-width wave equation with Beta-time fractional derivative via two different methods
Authors: Zafar Asim , Raheel Muhammad , Mirzazadeh Mohammad , Eslami Mostafa
Published: December 2021

‎In this paper‎, ‎different types of soliton solutions of the modified equal width wave (MEW) equation with beta time derivative are obtained by implementing the two different methods named as‎: ‎extended Jacobi's elliptic expansion function method and Kudryashov method‎. ‎The dark‎, ‎bright‎, ‎singular and other solitons are achieved‎. ‎The obtained soliton solutions are verified through MATHEMATICA‎. ‎At the end‎, ‎the results are also explained through graphs‎. ‎These soliton solutions suggest that these two methods are effective‎, ‎straight forward and reliable as compare to other methods‎. ‎The obtained results can be used in describing the substantial understanding of the studious structures as well as others related non-linear physical structures‎.
The Masses of Heavy Pentaquarks in Non-Relativistic Bethe-Salpeter Quark Model
Authors: Abu-shady M. , Gerish N. H. , Ahmed M. M. A.
Published: December 2021

The exotic particles such as the pentaquarks are to strengthen understanding of important interactions and the principle of QCD in which pentaquarks contain two heavy- valence quarks. The structure of two bodies including an antiquark and two-diquark is introduced. A new potential for quark interaction is suggested which includes the logarithm potential, the linear potential, and the spin-spin interaction. The suggested potential is included in the framework of spinless of Bethe-Salpeter equation. A comparison with other works is presented which provides a good description of pentaquarks.
Projection of the two-dimensional Black-Scholes equation for options with underlying stock and strike prices in two different currencies
Authors: Chacón-Acosta Guillermo , Salas Rubén O.
Published: December 2021

The two-variable Black-Scholes equation is used to study the option exercise price of two different currencies. Due to the complexity of dealing with several variables, reduction methods have been implemented to deal with these problems. This paper proposes an alternative reduction by using the so-called Zwanzig projection method to one-dimension, successfully developed to study the diffusion in confined systems. In this case, the option price depends on the stock price and the exchange rate between currencies. We assume that the exchange rate between currencies will depend on the stock price through some model that bounds such dependence, which somehow influences the final option price.As a result, we find a projected one-dimensional Black-Scholes equation similar to the so-called Fick-Jacobs equation for diffusion on channels. This equation is an effective Black-Scholes equation with two different interest rates, whose solution gives rise to a modified Black-Scholes formula. The properties of this solution are shown and were graphically compared with previously found solutions, showing that the corresponding difference is bounded.
USE OF SPICES AND SPICES AS NATURAL ANTIOXIDANTS AND ANTI-CARCINOGENIC FACTORS
Authors: Maidebura O. P. , Korylchuk N. I. , Kravetska A. V.
Published: December 2021

Spices and condiments are natural biotechnological agents that exhibit therapeutic activity in the collection of free radicals formed due to oxidative stress, thereby exhibiting both antioxidant and anticancer effects. The aim of the article is a scientific-theoretical and experimental review of the use of spices and condiments as natural antioxidants and anticancer factors, their therapeutic effect on metabolic disorders and overweight.Materials and methods. During the work, an experimental study of the anti-inflammatory effect of a mixture of spices on metabolism in humans (men) with overweight, cardiovascular disease and metabolic disorders.Results and discussion. The study revealed a change in triglyceride levels between treatment groups, and an estimated 13 subjects gave a TG difference of (15 ± 32) mg / dL (mean ± SD) with 80 % potency (α = 0.05). Quantitative assessment of inflammatory responses was performed in 22 subjects because it was not possible to collect enough blood to perform the tests needed to assess inflammatory cytokine secretion and triglyceride levels.Study participants ate foods such as foods high in saturated fats and carbohydrates 1000 kcal, containing 33 % kcal saturated fats and 36% kcal carbohydrates without additional spices; food containing 2 g of a mixture of spices; food containing 6 g of spice mixture, with a washout period ≥ 3 days between days of intervention. The study shows that the percentage of monocytes increased significantly in circulation 240 minutes after eating food containing spices.The study found that the consumption of spices can reduce the negative effects of foods that contain significant levels of carbohydrates and fats in food. Conclusions. A diet containing a mixture of spices was developed to investigate the anti-inflammatory effect of spices in the context of food consumption, and for this purpose spices were chosen that are widely used for daily consumption in the human diet.
CLINICAL AND ECONOMIC ASPECTS OF HORMONOTHERAPY ER (+) HER2 (–) BREAST CANCER (BC): FOCUS ON AROMATASE INHIBITORS (AI)
Authors: Mishchenko O. Ya. , Greshko Yu. I. , Ostashko V. F. , Berezniakov A. V.
Published: December 2021

Aim. Analysis of clinical efficacy of AI for therapy ER (+) HER2 (–) BC, assortment and volume of their consumption in Ukraine in 2017–2020. Materials and methods. Analysis of the assortment and prices and consumption of AI for hormone therapy ER (+) HER2 (–) BC, available on the pharmaceutical market of Ukraine in 2017–2020. Results. A retrospective analysis of the assortment, prices and consumption of AI used for therapy ER (+) HER2 (–) BC, presented on the Ukrainian pharmaceutical market in 2017–2020, was carried out. AI were represented by 3 INNs: anastrozole (L02B G03), letrozole (L02B G04) and exemestane (L02B G06). Market prices in 2017 range from 460.5 to 4163.8; in 2018 – from 486.3 to 1849.0; in 2019 – from 308.7 to 1677.0; and in 2020 – from UAH 449.6 to UAH 2545.3. IA implemented in 2017 – 55,943, in 2018 – 81,284, in 2019 – 126,628, and in 2020 – 160,858.4 thousand packages. Conclusion. There is a clear tendency towards stabilization and even a decrease in prices for AI, if we compare the indicators of 2017 and 2020. There is a clear upward trend in consumption AI are implemented mainly of import production. The price picture for AI has changed somewhat due to the registration of drugs from the letrozole group in 2019-2020, and in 2020 – from the exemestane group.
Features of imported falciparum malaria: the case report
Authors: Golubovska O. , Gudzenko O. , Zaplotna A. , Shestakova I. , Bezrodna O. , Kucenko O. , Sablin A. V.
Published: December 2021

The clinical case of imported falciparum malaria is described in the article. The diagnosis was confirmed on the 6-th day of the disease when cerebral presentations manifested. The course of the disease was severe and it was characterized by serious complications due to late diagnosis and starting of treatment: malaria coma, malaria alhid, acute respiratory distress syndrome, nozocomial pneumonia, acute renal failure, malaria hepatitis, severe hemolytic anemia. The patient recovered. Presentations of severe anemia progressed after plasmodium disappearance in the blood and persisted after discharge of patient from the hospital.
MAURICE RAVEL’İN MÜZİKAL YARATICILIĞI ve SOL MAJÖR PİYANO KONÇERTOSU’NUN İNCELENMESİ
Authors: EVRUK Hazal
Published: December 2021

Resim, edebiyat ve sonrasında müzikte etki gösteren, dış dünyanın sanatçıda yarattığı etkiyi temel alan “Empresyonizm” (İzlenimcilik) akımı, ilk olarak 19. yüzyılda Fransa’da ortaya çıkmış ve tüm dünyaya yayılmıştır. Fransız müziğinin 20. yüzyıldaki en önemli ve etkili isimlerinden besteci, piyanist ve orkestra şefi Maurice Ravel, Empresyonizm akımının müzik alanındaki en önemli temsilcilerindendir.
Ravel’in müzikal yaratıcılığı, Fransız sanatının çeşitli modern akımlarıyla, müziğin geleneksel özelliklerini birleştirmedeki mükemmel becerisi sonucunda ortaya çıkmış olan çok çeşitli tarzdaki eserlerinde kendini gösterir. Bu araştırma, Ravel’i yaratıcılık bağlamında beslemiş olan kaynaklar ve bestecilik anlayışı üzerinden, yazdığı son eser olan Sol Majör Piyano Konçertosu’nun incelenmesini konu alan betimsel bir araştırmadır. Geleneksel konçerto stilinde başlayan, ani değişimler ve yenilikçi unsurlar içeren Sol Majör Piyano Konçertosu; İspanyol-Bask müziğini yansıtan birinci bölüm, geleneksel ve yenilikçi tarzları birleştirme ustalığını sergiler nitelikteki ikinci bölüm ve caz unsurları içeren üçüncü bölümü ile Ravel’in müzikal yaratıcılığının karakteristik özelliklerini içinde barındırır. Bir icracının, yorumlayacağı eseri ve bestecisinin müzikal kimliğini tanıması gerekliliğinden yola çıkarak araştırmanın, yorumcu, akademisyen ve öğrenciler için kaynak olması hedeflenmiştir.
DIRECTIONS OF IMPROVING THE LEVEL OF ENTERPRISES COMPETITIVENESS IN THE MACHINE-BUILDING INDUSTRY OF UKRAINE
Authors: YEPIFANOVA IRYNA , DZHEDZHULA VIACHESLAV , BALZAN MARINA , HUMENIUK VIKTORIYA ,   Vinnytsia National Technical University
Published: December 2021

The article determines and systematizes the existing obstacles to the development of competitiveness of enterprises in the machine-building industry of Ukraine. One of the most important problems facing the domestic economy is to ensure stable economic growth not only in the raw materials industries, but above all, in the leading industries of the industrial complex, whose center of gravity is the machine-building industry. Machine-building complex – one of the leading in the industry of Ukraine, which integrates a system of research, design and technological organizations; It is engineering determines the socio-economic and technological and technological level of state development, the competitiveness of its productions. Effective functioning and maintenance of a high level of competitiveness, is important for modern Ukrainian machine-building enterprises. The article investigates the main constraints of competitiveness of enterprises of the machine-building industry of Ukraine, which related to change, connections and competition.The development of mechanical engineering under the influence of various factors is not predictable, not by plans and programs, which are formed by governments taking into, account the needs of industrial products and the requirements of globalization of the world economy. It is accompanied by accumulation of problems that adversely affect the development and general condition of machine-building corporations. The situation is worsening with a decrease in the time span between global crises, which adversely affect the state of the national economy of Ukraine and the types of economic activity. Despite the negative trends that are observed in industry and in machine building, there is a possible directions of solving the existing obstacles and restrictions.
FUNDAMENTAL PROBLEMS OF INVESTMENT FUNDS IN UKRAINE FROM THE POINT OF VIEW OF COMPLEMENTARY PENSION PROVISION OF CITIZENS
Authors:   Dahl East Ukrainian National University, Morhachov Illia
Published: December 2021

The relevance and urgent need for the formation of complementary pension provision for the population in Ukraine has been determined. The complementary pension provision of the citizens of the country is considered as not at all implying the complete destruction of the existing solidarity pension system, but only the formation of additional mechanisms that make the pension provision of citizens generally successful even in the existing conditions. Such a mechanism can be a set of investment funds (joint investment institutions) in the country, which will add to the existing solidarity pension system elements of capital accumulation through the activation of investment processes. The purpose of the work was to determine the fundamental problems and prospects of Ukrainian investment funds (joint investment institutions) from the point of view of complementary pension provision for citizens in Ukraine. The purpose of the work was to determine the fundamental problems and prospects of Ukrainian investment funds (joint investment institutions) from the point of view of complementary pension provision for citizens in Ukraine. The article defines that the prerequisite for effective complementary provision is the optimal balance structure, which is similar to such better analogues as the Berkshire Hathaway and the Vanguard S & P 500 ETF. It is specified that the formation of a balance sheet structure in accordance with the best foreign analogues contradicts the current regulatory framework in the country, which is a fundamental problem in the formation of complementary pension provision on the basis of joint investment institutions. It is determined that the majority of investment funds existing in Ukraine in the form of joint investment institutions (ISI) under the current legislation are not able to provide a complementary pension for citizens of the country at a sufficient level of efficiency due to the impossibility of forming an optimal asset structure. The fundamental problem of ISI in the country is the legislative restrictions on the formation of the optimal structure of their balance. The optimal balance sheet structure of the investment fund, in particular assets (dominated by shares of the world’s leading companies) and liabilities (dominated by equity and raised funds by issuing bonds) is the basis for the effectiveness of complementary pension provision.
PROFESSIONAL AND BUSINESS TOURISM IN UKRAINE – PROSPECTS OF DEVELOPMENT
Authors:   Lviv Polytechnic National University, Moskvyak Yaroslava
Published: December 2021

The large-scale development of the world tourism market, which combines the formation of different types (directions) of tourism and the expansion of the network of tourist destinations, in recent decades has made international tourism one of the key engines of socio-economic progress. And all thanks to the creation of many jobs, a large segment of commercial enterprises, significant profits from foreign trade contracts and infrastructure development. Dynamic development, diversity of social functions and growth of the role of tourism as a branch of the world economy in the context of globalization raise before researchers and practitioners the question of harmonization of tourism with natural, sociocultural, environmental and economic, information and technological capabilities of individual countries and regions and the world economy. in general, ie the need to consider the entire industry of tourism services in terms of the concept of sustainable development. Considers the definitive characteristics of the concept of “professional and business tourism”, the main approaches to understanding the concept, the main methods of research of professional and business tourism, the problems of professional and business tourism in Ukraine and prospects for its development, foreign experience of professional and business tourism and opportunities for Ukraine. The analysis of features of development of professional and business tourism in Ukraine and its prospects is carried out. Theoretical and methodological bases of research of professional and business tourism are substantiated. The main approaches to the understanding of professional and business tourism, methods of research of professional and business tourism, methods of research of professional and business tourism are also revealed. Prospects for the development of professional and business tourism in Ukraine, directions of modernization of the sphere of professional and business tourism, foreign experience of professional and business tourism and opportunities for Ukraine are considered.
FORMATION AND EVALUATION OF INNOVATIVE RESOURCE POTENTIAL OF ENTERPRISES
Authors:   Khmelnitskyi National University, NYZHNYK Oleg
Published: December 2021

For most domestic small and medium enterprises is characterized by the use of a system of indicators only of financial performance. Such systems are inconspicuous, because in modern conditions becoming increasingly important: assets of enterprises, market factors, innovation potential, etc. There is a need to form new criteria for assessing the level of innovation potential of enterprises, which would allow to cover all important areas of activity and the success of their interaction with the external environment. The developed systems of indicators are not sufficiently adapted to the Ukrainian realities, therefore they need some improvement and modification, which may be the subject of further research on the formation and increase of innovation potential and innovative development of small and medium enterprises. The article identifies the stages, content and principles of resource potential formation and approaches to assessing the innovation potential of small and medium enterprises. Evaluation indicators, which can be used to obtain comprehensive quantitative and qualitative information about the innovation potential and innovative development of the enterprise, forms a system of economic indicators. The formation and implementation of such a system contributes to sound planning, effective control and operational regulation of the level of innovative development of the enterprise. Based on the basic principles of forming a system of indicators for assessing the level of investment potential of enterprises, known systems of indicators and our own research, we have identified five groups of indicators for assessing the level of innovation potential of enterprises, namely: indicators of product innovation; indicators of resources for innovation (material, financial, labor, energy, information, intangible); indicators of innovation activity; indicators of the management system and indicators of the level of innovative development. Each of these groups characterizes a certain aspect of small and medium business.
PERSPECTIVE AREAS AND DIRECTIONS OF DEVELOPMENT OF THE UKRAINE TOURIST SECTOR WITH THE APPLICATION OF MODERN MARKETING TOOLS
Authors:   Volodymyr Vynnychenko Central Ukrainian State Pedagogical University, PANCHENKO VOLODYMYR , BARAN ROSTYSLAV ,   Ivano-Frankivsk Educational and Scientific Institute of Management of West Ukrainian National University
Published: December 2021

The article summarizes the features of world tourism development in the context of strengthening globalization processes. It is determined that in the conditions of globalization tourist enterprises should not only improve the existing components of the marketing complex, but also look for innovative areas of strategic development of the effectiveness of the management of the Internet marketing system. The perspective spheres and directions of development of the system of Internet marketing of the enterprises of tourism of Ukraine are systematized. The influence of the development of digital technologies and the COVID-19 pandemic on the transformation of the marketing concept of the tourist product of Ukraine is substantiated. Priority areas for reorientation of the Internet marketing system of tourist enterprises have been identified. The priority directions of development of communication strategy of the system of internet marketing of tourist enterprises are offered. Innovative spheres of development of the system of Internet marketing of tourist enterprises are conceptualized. Among the most important are: development of innovative tourist products; complex and constant integration of innovative technological developments into the value chain; reorientation from e-commerce to m-commerce; development of own online platforms and use of created and offered by world and regional providers – market leaders; development of contextual and targeted Internet advertising; ensuring the development of infrastructure and speed of e-marketing and m-marketing; improving the tools of messenger marketing and promotion on social networks; formation of business metrics; introduction of omnichannel communication; development of competencies and experience of consumers; building communities of participants in the tourism process; clear CRI for internet marketing system.
THE ROLE OF NON-FORMAL AND INFORMAL EDUCATION IN THE DEVELOPMENT OF THE TERRITORIES OF SOUTHERN UKRAINE ON THE BASIS OF SMART – SPECIALIZATION
Authors: Savina Halyna , Savin Stanislav ,   Kherson National Technical University, Dyagileva Elena ,   Kherson State Maritime Academy, Makarchuk Daryna , SOKUR I. ,   Kherson National Technical University
Published: December 2021

The article considers the essence and prerequisites for the formation and application of informal and non-formal education in Ukraine. The essence of formal education is revealed and distinctive features of informal and non-formal education are determined, namely: absence of age restrictions; lack of time frame; lack of preconditions for starting training (level of preliminary training, etc.); short training time (several days, several weeks); accessibility for residents of small towns; the possibility of using distance learning; the possibility of flexible formation and updating of training programs for the needs of the local community. The connection between human capital and informal and non-formal education is shown. The expediency of studying the development of territories from the standpoint of the concept of SMART-specialization is substantiated. SMART-specialization involves identifying the strengths and development of the region’s competitive advantages and determining the direction of strategic development related to the priority resources of the region. Examples of resource specialization of the territories of the South of Ukraine are given. Particular attention is paid to resources used in tourism. It is noted that territorial tourist and recreational resources are distributed very unevenly. Areas located on the coast are more attractive to tourists during the summer holidays, while areas away from the coast can offer year-round tourism products that are based on the use of such resources as: cultural, architectural, health -recreational, event-cognitive and others. The role of formal and non-formal education in the development of the territories of the South of Ukraine is determined on the basis of SMART – specialization, which is as follows: informal and non-formal education increase the level of knowledge of the population in the context of effective ecological and economic use of local resources. This means the following: first, it is necessary to study the priority of territorial resources in terms of obtaining at their expense environmental, economic and social effects; secondly, it is necessary to plan programs of informal and non-formal education in a certain territory, based on how progressive the changes will be due to the acquired knowledge about the use of local resources.
PRIMARY ACCOUNTING OF BUSINESS EXPENSES
Authors: ROMANOVA Olga , REPINA Svetlana ,   Oles Honchar Dnipro National University
Published: December 2021

The article analyzes the process of documenting the costs of enterprises ‘ activities. In the process of activity, enterprises bear a variety of costs in the production of necessary products for the functioning of production and non-production systems in the state, but the continuity of this process depends on the well-coordinated work of the energy complex, since energy consumers are all areas of the state economy that are set when forming GDP. Therefore, the importance of analyzing the composition of costs, production, financial, operational, and other types at energy enterprises is important, and given the gradual growth of the role of energy in the state economy, it is relevant. All expenses that are recorded in the company’s accounting records during the reporting period must be confirmed by documents characteristic of a certain group of expenses, so this particular direction was chosen for the study. The paper examined the existing features of the main primary documents for accounting for payroll accruals and payments, settlements with accountable persons, cash, material, and other expenses. In the process of writing the paper, the principle of filling out and containing 18 current documentary forms of the corresponding direction was described, divided into groups according to their purpose for a more visual display of the results of the study.
THE INFLUENCE OF DIGITALIZATION ON THE GLOBAL PROFESSIONAL TRANSFORMATION OF THE LABOR FORCE
Authors: RUMIANTSEV Anatolii , KOVBYCH Tetiana ,   National Aviation University
Published: December 2021

The article considers the main directions of the impact of digitalization on the global professional transformation of the workforce. The main attention is paid to structural problems of employment, labor market reform and its segmentation, consequences of introduction of automatic telephone systems, computer automation of production, processes of interaction of virtual workers, expansion of electronic workplaces, gender tendencies in digitalization of labor force and electronic work tools. Actions to eliminate illegal migration and reduce the share of the informal economy are considered and proposed. In the process of global professional transformation of the labor force, the system of values changes, material things are replaced by intangible ones. Informatization and intellectualization of the economy and social life is becoming a major driver that requires highly educated, highly skilled workers, as well as favorable ways to create favorable conditions for the optimal functioning of the single labor market. After all, the transformation of the labor market in the world depends on the influence of a wide range of factors and is characterized by a number of features. The change in demand for labor is determined by structural changes in national economies, the development of which is largely due to the deepening of globalization processes. Transformational processes in the international labor market and changes in the structure of employment remain little studied, and therefore are quite relevant today. Particular scientific attention needs to be paid to issues that are directly related to the assessment of qualitative changes in the functioning of the labor force and reflect the current international trends in its genesis in the context of digitalization. Theoretical and factual basis of this research is also the peculiarities of regulation and operation of the labor market in the most developed integration group such as the European Union (EU). First of all, the significant increase in the number of normative and legal documents regulating the legal basis for the use of the labor market in the EU countries and aimed at its reform is noteworthy.
STRUCTURAL-DYNAMIC ANALYSIS OF THE DOMESTIC CONSUMER MARKET IN THE CONTEXT OF MACROECONOMIC DEVELOPMENT OF UKRAINE
Authors:   Ivan Franko National University of Lviv, KLEPANCHUK OLHA , ILCHYSHYN STEPAN , DALYK VOLODYMYR ,   Lviv Polytechnic National University
Published: December 2021

The article is devoted to the multifactor structural-dynamic analysis of the development of the consumer market of Ukraine as a system segmented into the markets of food and non-food goods and consumer services, and to determine the factor impact of its segments on macroeconomic dynamics. The stable growth of the analyzed segments was revealed, despite a slight decrease in the volume of sales of services in 2020 due to the quarantine restrictions imposed by the Government for certain types of economic activity. Changes in the commodity structure of the consumer market are analyzed. The average growth rate of food sales was 113.5%, non-food – 111.2%, services – 102.5%, which is fully correlated with the average growth of nominal GDP by 118.1%. It was found that the largest share of household expenditures was concentrated in the food market, where there was a faster growth in consumer prices compared to effective demand. It was found that the average monthly total expenditures of households in the consumer market decreased, primarily on non-food goods and services. In the domestic market of consumer services, there was a tendency to widen the gap between market supply and effective demand and redistribute the structure of consumer demand. To obtain an objective description of the impact of the domestic consumer market on the general parameters of the economic system of Ukraine, the factor influence of sales in consumer markets of food and non-food goods and services on GDP dynamics is analyzed. The significance of the parameters of the regression equation was checked by Fisher’s F-test. It was found that despite the significant aggregate influence of external factors, the obtained regression equation with a high degree of reliability indicates that the state of the consumer market of food products has little effect on nominal GDP, while the growth of non-food and services markets is guaranteed to increase GDP. This allows us to rethink the role of the domestic consumer market as a concept of a holistic system of socio-economic relations, which complements the established location of the interaction of producers and consumers with the institutional component. Further research is recommended to be directed in the direction of an extremely important aspect of goal-setting of institutional regulation of domestic consumer market development, namely meeting the needs of consumers, who are the final link in market relations.
SEMIOTIC ANALYSIS OF LOGOS AS A MARKETING PROMOTION TOOL FOR BLOOD SERVICE ENTERPRISES
Authors: Khomenko Liliya , SAHER Lydmila ,   Sumy State University
Published: December 2021

The article conducted a comparative analysis of the blood services’ logos, identified the features of their constituent elements for the new logo’s development or existing logo’s rebranding, and suggested ways to increase their efficiency. It was found 100 logos of various blood service establishments on the Internet, in particular on the official websites of the establishments and official pages on social networks, 43 of them – Europe (12 of them – Ukraine), 13 – Asia, 19 – South and North America, 15 – Africa, 10 – Australia and Oceania. There were explored the following aspects: symbolic and font elements in the logo, the colors used and their quantity, the main messages of identity, and regional differences. There were used general scientific analytical methods and analogies and prototypes to obtain practical results during the study. This study indicates that most blood establishments in the region are characterized by combined compositions in logos – a combination of the font with a visual component but with a fairly direct connotation. The most popular colors in the blood service are red, blue, black, and white font. Logos most often use 2 colors (except white), less often 1 or 3. The following blood service symbols are most often used: a drop of blood, heart, cross, person, and hands. There is also a circle, a crescent moon, a pelican, a star, and a butterfly. They stimulate a certain type of behavior and affect feelings. The results of this research allow to create a good separation from competitors and several times increase the marketing performance of the newly formed organization or existing. Blood service institutions can use this study’s results to rebrand the organization and organizations’ owners to develop the future brand’s identity.
FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE
Authors:   Khmelnitskyi National University, NYZHNYK Victor , SHARKO Vitaliy , GROMOVA Olga ,   Vinnytsia Institute of Trade and Economics
Published: December 2021

Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty. Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully meet the needs of entrepreneurship in Ukraine. The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated. It is proved that the introduction of marketing and logistics services at the enterprise is most appropriate to carry out the joint efforts of enterprise management and consultants. Moreover, the task of consultants should include, on the one hand, methodological support for the restructuring of sales, marketing, logistics, and on the other hand – training the management team to modern approaches and methods of implementing marketing and logistics system in the enterprise as a whole.
FOOD INDUCTRY PRODUCTION PROGRAMME MANAGEMENT CHARACTERISTICS
Authors: DANYLIUK Viacheslav , KOSTROMIN А. ,   Kyiv National Economic University named after V. Hetman
Published: December 2021

Production programme is an important part of the business plan of every business organization. It must represent a composition of product range, quality and quantity of manufactured products. Business organization`s management can effectively allocate resources between different areas of activities and get the maximum economic effect from the sale of goods and services, because of correct production programme. Business organization will get additional benefits in the market competition with production program. The problem of forming a production program is especially relevant for business organizations of the food industry. Products in this area have a short shelf life. The key issues on the way to effective market functioning are understanding the required production volumes and the number of required resources. The aim of the research is to explore features typical for management of food industry business organizations production programme. This article explores the essence of the concept of “production program”. A critical analysis of previous publications and sources, which were written by Ukrainian and foreign researchers are given. After analysis we provided our own definition of “production programme”. Also we investigated features of formation of the production programme. Algorithms of formation of the production program and requirements to its formation are given. Features of activity of the enterprises of the food industry and influence of these features on formation of production programs of the business organizations of this branch are resulted. Also methods of marketing research were researched and given in the article. Three methods of production programme optimization were given according to defined features of food industry business organizations.
MODERN PROGRESS OF EVENTFUL TOURISM TRENDS ІN ZAKARPATTIA
Authors:   Lviv Polytechnic National University, PANKIV Natalia
Published: December 2021

Theoretical principles and history of study of eventful tourism, his classification, and also modern state of this sphere, are considered in the article. Progress of eventful tourism trends are analysed on Zakarpattia and it is set that during the last years there are positive tendencies in relation to their development, in particular: the specialized tour operators that offer corresponding tours and the new objects of eventful rest are opened appear. It is educed that Zakarpattia is extraordinarily rich in traditions and ethnic colour and has considerable advantages for development of eventful tourism, as here is considerable tourist-recreational potential. In villages and small towns Zakarpattia the most various and interesting festivals and holidays pass that, it is possible conditionally to divide into three groups-guilty, gastronomic and folklore. Lately large popularity was purchased by the tours of flowers on Zakarpattia. Eventful tourism is perspective on Zakarpattia, with inexhaustible resource potential, and the programs of festivals are saturated, original and interesting and profitable. They assist to socio-economic development of area, popularization of potential tourist resources among a population. Important pre-condition of organization of festival tourism is the timely informing and advertising of events, popularity to information about her and organization of her systematic realization. Most permanent festivals have own web-sites, on that there is information about realization and program of measures, tourist infrastructure, transport report. Forming of positive image of region and increase of amount of tourists is assisted by tourist-informative centers that accumulate information about tourist-recreational suggestions. Without regard to plenty of festivals international status is had only separate from them. Therefore, in order to attract the attention of tourists to Zakarpattia, it is expedient to create the government program of assistance and development of festival motion and distinguish the regional centers of festival tourism. Such regional centers can be cities that are selected on the principle of scale and the possibility of representation of an event. Such centers in the region can be Uzhgorod, Beregovo, Rakhiv, Mukachevo.
METHODOLOGY OF FORMATION OF STRATEGY FOR DEVELOPMENT OF MACHINE BUILDING ENTERPRISES ON THE BASIS OF VALUE COMPETENCIES IN THE CONDITIONS OF GLOBALIZATION
Authors: Plyaskina Alona , Yakymchuk Tetiana ,   Kherson National Technical University
Published: December 2021

It is established that an effective development strategy contributes to the rapid adaptation of enterprises to changes in the environment and conditions of globalization, and vice versa, the development of globalization processes allows to maintain a competitive level of entrepreneurship. The result of the work should be a focused strategy of the enterprise, ie the concept is developed and defined by it a system of measures aimed at achieving competitive advantage. Therefore, the development of an effective competitive strategy for all enterprises is an important necessity and has undeniable practical value. However, it is important to note the difficulty of choosing the optimal competitive strategy from a variety of strategies, provided that all important aspects are taken into account. The next step of the study should be to develop a model of effective choice of competitive strategy, which takes into account a number of factors, allows for critical quantitative and qualitative analysis of strategic alternatives and involves the use of optimal tools. This will form a truly competitive strategy of the enterprise and ensure its successful practical implementation. Speaking about the choice and feasibility of a competitive strategy, it is important to mention the value chain of the company’s product. The main goal of each enterprise is not just its survival in the market, but stable operation and constant economic growth. To achieve this goal, it is necessary to develop an effective development strategy on the basis of which to create and implement competitive advantages. All this will give the company the opportunity to answer vital questions: where to operate (in what industry or in which markets), how to allocate resources, how to compete effectively with other companies, how to develop stably in the future.
ASSESSMENT OF THREATS TO PROFESSIONAL ETHICS IN THE PRACTICAL ACTIVITY OF ACCOUNTANTS
Authors:   Kherson National Technical University, CHEBAN TATIANA
Published: December 2021

The article is devoted to the study of issues of identification and determination of the level of threats to the professional ethics of professional accountants. Based on the study of the International Code of Ethics for Professional Accountants (including the International Standards of Independence), a description of the threats to compliance with the fundamental principles of ethics of professional accountants, which are divided into five types: threats to self-interest, self-assessment, protection, personal interests and pressure. We have systematized the circumstances that cause these threats, the diversity of which is related to the following situations: preparation and submission of information; offer to provide or receive incentives; the presence of financial interest of a professional accountant in the organization-employer; pressure from managers, management of the employer organization on non-compliance with applicable law and in the event of a conflict of interest. As a result of our research, we proved the nonlinearity of the relationship between circumstances, threats and ethical principles of professional accountants: one circumstance can create several threats, while one threat can affect compliance with several fundamental principles. For example, requiring management to prepare and provide misleading information poses a threat to self-assessment, pressure, and self-interest. At the same time, these circumstances pose a threat of non-compliance with the fundamental principle of objectivity. According to the Conceptual Basis of the Code, a professional accountant must not just follow specific rules, but identify, evaluate and eliminate threats of violation of fundamental principles of ethics. The study of the sequence of actions of the accountant and detailing the factors that should be taken into account, allowed us to visualize the decision-making procedure of the accountant in identifying threats to his ethical behavior and present it as an algorithm. We have proposed a method of differentiated quantitative assessment of acceptable levels of threats, which allows to take into account the probability of their negative impact on compliance with the principles of ethical behavior and the significance of threats for a professional accountant. The use of the provided proposals in practice will promote a more conscious attitude of accountants to the fundamental principles of ethics, will monitor the circumstances that pose a threat to their ethical behavior and will allow more efficient performance of professional tasks.
PERSONNEL DEVELOPMENT OF INNOVATIVE-ACTIVE ENTERPRISE AS AN OBJECT OF MANAGEMENT IN INCREASING COMPETITIVENESS
Authors:   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, BABCHYNSKA ОLENA
Published: December 2021

Personnel development is a complex economic concept, which is proposed to be understood as the management activities of the enterprise, which involves the formation and increase of quality professional, social, personal characteristics of staff to ensure the current and strategic goals of the enterprise. In addition, staff development is a process consisting of a series of successive stages. In the structure of personnel development of the enterprise it is expedient to separate professional, social, personal directions which have various tasks, and at the same time are elements of a uniform complex of actions having common methods of realization of tasks. The basis of development is professional development, which is proposed to understand the process of formation and increase of professional potential of employees of the enterprise, due to the acquisition of qualitatively new characteristics for the maximum realization of human abilities in professional activities. The peculiarities of forming an effective management system of development and use of the enterprise’s personnel are investigated. Some measures to improve the effectiveness of the management process of development and use of personnel are proposed. The scientific approaches concerning formation of the mechanism of management of development and use of personnel are considered. The task of personnel development management of an innovatively active enterprise is to ensure compliance of quantitative and qualitative characteristics of personnel with the existing needs of the enterprise at the moment; development of innovative potential of the enterprise personnel. The innovative potential of an innovatively active enterprise should be understood as objective opportunities to maximize the intellectual potential of employees to achieve goals, as well as a set of tools, sources, opportunities and abilities, the use of which is aimed at solving any problems in innovation. The support system contributes to the realization of the goal of personnel development management of an innovatively active enterprise, by providing the necessary resources and creating the appropriate prerequisites.