Фразеологічна експресивність у вінницькій пресі
Authors: Каленич Володимир 
Published: August 2024

Phraseology is a unique linguistic phenomenon and a communicative component of the language system, which functions actively and changes under the influence of extralingual and intralingual factors. Observations of modern media discourse convincingly show that the language of mass media reacts quite sensitively to the events and realities now, accumulating everything in the lexical and phraseological system of the language. In the article, mediaphraseology is considered as a complex of figuratively-expressive fixed expressions in the media language, which perform a text-creating role, give a special expressiveness, bright stylistic coloring to journalistic works. There are tendency to the use of such linguistic units in the original composition and in the transformed. The purpose of the article is to analyze the functioning peculiarities and expressiveness of phraseological units in modern regional press (on the material of the newspaper “Vinnychchyna”). The main research method is the descriptive method, which involves observation, classification, generalization and interpretation of phraseological means in journalistic works. At various stages of the research, the method of functional analysis was used to determine the expressive role of the phrase. General scientific methods of analysis and synthesis, induction and deduction, systematization, as well as the special scientific methods of linguistic text analysis were also applied. Results. The phraseologisms, proverbs, sayings, aphorisms are obligatory linguistic-stylistic components of journalistic publications, a kind of source of expressive and emotional coloring of content, creating a special imagery and expressiveness in media texts. Analyzing the regional media discourse, we observe a variety of phraseological means. They express the stylistics and aesthetics of journalistic speech, aptly create an emotional flavor for a special perception of the text and a more effective impact on the reader's consciousness. The expressiveness of the phraseology relates to the concepts of imagery, evaluation, emotionality, connotation and intertextuality. Originality. Phraseological resources, like modern vocabulary, are dynamically updated, in particular in the media. It`s evidenced by linguistic and lexicographic works. Mediaphraseology was considered in structural-semantic, functional-stylistic and communicative-pragmatic aspects, mainly on materials of various all-Ukrainian publications. However, the regional segment of this media-linguistic field remains relevant and promising mainly for local researchers. Conclusion. In the Vinnytsia press (on the material of the weekly “Vinnychchyna”) we find various phraseological representations of figurative reinterpretation of the facts of reality, which strengthens the expressive potential of the presentation, condenses semantics and enlivens attention. Expressiveness acquires a kind of pragmatics in the phraseologized headlines of the Vinnytsia newspaper, which are less informative, but attract attention, intrigue with their veiled expression, give an impetus to decoding the title of the publication after reading it. Transformed phrasemes update the imagery of established expressions, actualize the emotional and expressive meaning, enrich the newly created context with certain connotations.