bluuebunny/crossref_metadata_2025 huggingface dataset:
“CUTENESS” (“KAWAII”) AS “MYTH” IN JAPANESE ADVERTISING DISCOURSE
Authors: BÎRLEA Oana-Maria
Published: March 2020

Cuteness (kawaii) as myth in Japanese advertising discourse. In the present article we intend to explore the values of “cute” as social and cultural artefact depicted in Japanese print advertisements. Like any other discourse, advertising has as a starting point that corresponds to the form, which, in relation to a certain historical framework, will give birth to the myth. For example, the “consumer” of myths found in advertising is not captivated by the signs per se, but by the ideas they invoke. Based on this statement, we expose the concept of “cute” (kawaii) as myth of Japanese daily life, serving as (perhaps) the most efficient tool for preserving group harmony (wa) and for persuading the receiver. By focusing on the implications and historical roots of the concept in Japanese society, this paper aims to reveal the “hidden meaning” behind the ubiquitous “cute”. The analyzed corpus consists of three non-commercial print adverts created between 2016-2017 for Keio Corporation and Tokyo Metro, two major Japanese transportation operators. The idea of ‘cuteness’ is perceived by the Japanese as a “time capsule” for it can postpone adulthood responsibilities and prolong childhood innocence. In the context of globalization, kawaii has become a totem which continues the centuries-old myth (in the traditional sense) of uniqueness of the Japanese.
Rezumat. „Drăgălășenia” (kawaii) ca mit în discursul publicitar japonez. În prezentul articol intenționăm să explorăm valorile „drăgălășeniei” (kawaii) ca artefact social și cultural prezent în afișele publicitare japoneze. Precum orice tip de discurs, publicitatea are un punct de plecare care corespunde formei, și care, în raport cu un anumit cadru istoric, va da naștere mitului. Spre exemplu, „consumatorul” miturilor găsite în publicitate nu este captivat de semnele în sine, ci de ideile pe care le invocă. Pe baza acestei afirmații, explorăm valențele conceptului „drăguț” (kawaii) ca mit al vieții cotidiene japoneze, servind ca (poate) cel mai eficient instrument de păstrare a armoniei grupului (wa) și de persuadare a receptorului. Concentrându-se pe implicațiile și rădăcinile istorice ale conceptului în societatea japoneză, studiul propune dezvăluirea „sensului ascuns” din spatele omniprezentului „drăguț”. Corpusul analizat constă din trei afișe cu caracter necomercial, create în perioada 2016-2017 pentru Keio Corporation și Tokyo Metro, doi operatori de transport japonezi majori. Ideea de „drăgălășenie” este percepută de către japonezi ca o „capsulă a timpului” deoarece poate amâna asumarea responsabilităților și prelungirea inocenței copilăriei. În contextul globalizării, kawaii a devenit un totem care continuă mitul (în sensul tradițional) unicității poporului nipon.
Cuvinte-cheie: discurs publicitar, semiotică culturală, limbaj publicistic, kawaii, cultură pop, cultura ca interacțiune socială, mit.
NEGATIVE MOTIVATION AND ITS INFLUENCING FACTORS OF CHINESE LEARNERS OF FOREIGNERS
Authors: SHAOZHONG Feng , JIANTONG Liu
Published: March 2020

Negative Motivation and Its Influencing Factors of Chinese Learners of Foreigners. Negative motivation research for the Chinese learners has been a hot topic and developed rapidly in China and abroad in recent years. This paper will take the Chinese learners of foreigners as the research object, explore the negative motivation of Chinese learners in different cultural backgrounds and its influencing factors, and make a comparative analysis. The negative motivation will have a considerable impact on the teaching of Chinese as a foreign language. The research results will not only enrich the relevant teaching theories, but also make teachers more targeted to carry out corresponding teaching methodology or intervention measures in the process of application. It will also test the effectiveness of improving cross-cultural adaptation of foreign students, thereby broadening the field of negative motivation research. The main benefit of this study will be the student by showing them where the learning Chinese barriers are and the solutions proposed to improve the teaching quality.
REZUMAT. Motivaţia negativă şi influenţa sa asupra străinilor care învaţă limba chineză. Studiul motivaţiei negative a celor care învaţă limba chineză a constituit în ultimii ani un subiect de interes atât în China cât şi în afara ei. Acest articol are ca obiect de studiu profesorii de limbă chineză pentru străini, propunându-şi să exploreze motivaţia negativă a studenţilor din diferite medii culturale şi factorii care o influenţează. Studiul motivaţiei negative va avea astfel un impact considerabil asupra predării limbii chineze ca limbă străină. Rezultatele cercetării nu doar că vor îmbogăţi teoriile de predare, dar îi vor face pe profesori mai atenţi la desfăşurarea unor activităţi sau măsuri didactice în timpul predării. Acestea vor testa capacitatea de a îmbunătăţi adaptarea inter-culturală a studenţilor străini, lărgind astfel aria de cercetare a motivaţiei negative. Principalii beneficiari ai acestui studiu vor fi studenţii, care îşi vor putea da seama unde se află barierele în învăţare şi care sunt soluţiile propuse pentru a îmbunătăţi calitatea predării, ducând astfel la rezultate mai bune în învăţarea limbii.
Cuvinte cheie: profesori de limbă chineză pentru străini, motivaţie negativă, factori care influenţează, strategii
TRADITION AND MODERNITY IN ZHANG AILING’S SHORTSTORIES
Authors: BOJOVSCHI Ioana
Published: March 2020

Tradition and modernity in Zhang Ailing’s shortstories. Zhang Ailing has been considered as a pioneer in Chinese literary modernism, due to her anti romantic vision of society and her continuous search for new forms and means of expression. Her unique style resides precisely in the continuation and modernization of the old Chinese literary schools like Mandarin Ducks and Butterflies or New Sensationists and partial affiliation to the new ones like May 4’th literary movement. This article aims at pointing out, the way in which the writer manages to embrace both the traditional Chinese literary style and morals of society, with the modernist techniques and lifestyle. We consider that this perpetual transition from the old towards the new is to be found not only in the narrative techniques, but also in the choice of plot, the construction of characters, time and space or language.
REZUMAT. Tradiţie şi modernitate în povestirile lui Zhang Ailing. Zhang Ailing a fost considerată drept un iniţiator al modernismului în literatura chineză, prin perspectiva anti-romantică asupra societăţii şi prin continua căutare a unor forme şi mijloace noi de exprimare. Stilul ei unic constă în continuarea şi modernizarea vechilor şcoli literare chinezeşti precum cea a Raţelor Mandarine şi a Fluturilor sau cea a Noilor Percepţionişti, precum şi asocierea parţială cu cele noi, precum mişcarea literară de la 4 Mai. Scopul acestui articol este acela de a vedea în ce măsură scriitoarea reuşeşte să îmbine stilul literar chinezesc tradiţional şi morala societăţii cu tehnicile narative moderniste şi stilul de viaţă modern. Această continuă tranziţie dinspre vechi spre nou, considerăm că se poate regăsi atât în tehnicile narative folosite, dar şi în alegerea tematicii, construcţia personajelor, redarea timpului şi a spaţiului sau limbajul folosit.
Cuvinte cheie: modernism, Mişcarea 4 Mai, Noua Mişcare Culturală, realism de budoir.
Modelos de écfrasis erótica desde el Modernismo a la poesía actual (1902-2012)
Authors: Nebot Vicente José Nebot
Published: March 2020

Mediante el estudio de cuatro écfrasis mostramos nuevas perspectivas críticas sobre este ejercicio retórico y la temática erótica. Inspirándose en una inconcreta obra de Rafael, en “El joven rubio” (1902) Antonio de Zayas imagina una figura de belleza ambigua y misteriosa que responde al ideal del andrógino. En “La Primavera” (1911) Manuel Machado soslaya la representación del cuadro de Botticelli para evocar una primera lujuria adolescente. A través de “La Venus del espejo” de Velázquez, un maestro del 27 y un poeta actual realizan dos versiones líricas de signo muy distinto. En primer lugar, Gerardo Diego proyecta una atracción erótico-tanática en “La Venus del espejo” (1962); en segundo lugar, José Ovejero elabora un monólogo dirigido a la diosa en un contexto actual en “Venus del espejo, durante su breve visita a Madrid” (2012).
“Pájaros negros”. La visión de los bombardeos sobre Madrid en la poesía española y extranjera de la Guerra Civil (II). Bandos, sexos y puntos de vista
Authors: Santiago Romero Sergio , Marías Clara
Published: March 2020

El presente trabajo aborda el análisis de los poemas escritos al calor de los bombardeos fascistas sobre Madrid durante la Guerra de España. El enfoque de nuestro estudio es a la vez hermenéutico y comparativo, pues persigue el análisis diferenciador de esta poesía en tres dicotomías distintas: bando republicano/bando sublevado, poesía de hombres y de mujeres, y la visión testimonial e individual frente a la colectiva y la mediada.
Reparating Women’s Rights Violation Within Aceh Truth and Reconciliation Commission (TRC)
Authors: Aiyub Kadir M.Yakub , Firmanila Firmanila
Published: March 2020

The establishment of Aceh TRC is based on the 2005 peace agreement between the Indonesian Government and the Free Aceh Movement (GAM), which then regulated under Act No. 11 year 2006 on Governing of Aceh, and was manifested through the Aceh Qanun No. 17 year 2013 on Aceh TRC. Three years later, the commissioner of Aceh TRC was chosen and inaugurated by Aceh House of Representative on July 2016. This paper investigates Aceh TRC and its progress in fulfilling the rights of women as the victim of Aceh’s conflict,  challenges and some recommendation for better implementation of TRC. Using a normative and empirical research, this paper found that Aceh TRC is an institution to uncover the truth of the past human rights violations, to achieve reconciliation and to recommend a comprehensive reparation. Currently (May 2019), Aceh TRC is collecting data to achieve the first goal that is uncovering the truth, while the rights of women as victim in Aceh’s conflict is remain alienated. It is recommended that Aceh TRC should implement the urgent reparations as soon as possible considering the condition of the women’s victim and their rights, and also for the central and provincial government to be supportive in terms of financial and moral support.
Interest Dispute Settlement Related to Workers’ Health Care Security in Indonesia
Authors: Asmara Putra Dewa Nyoman Rai , Sudiarawan Kadek Agus , Mahartha Ari
Published: March 2020

The enactment of Law Number 24 of 2011 concerning the Social Security Organizing Body (BPJS Law) has legal implications especially for employers and workers before the enactment of the BPJS Law, the Parties had already agreed that Private Health Insurance as an organizer of workers' health insurance on Collective Labor Agreement (CLA). This condition provides a possibility for the emergence of conflicts of interest. The problem raised in this legal research is how is the regulation concerning the employers' obligations in the health insurance of workers after the enactment of the BPJS Law; what are the legal implications if the CLA in the company before the enactment of BPJS Law has implemented the scheme of Health Insurance for Workers through Private Insurance; and how the legal steps that can be taken in resolving disputes arising related to this matter. This study uses normative legal research methods with a statute approach and a case approach. The result of this research shows that after the enactment of BPJS law, the Employer is obliged to register all of the Workers to BPJS membership as the national provider of health care security system. In terms of double coverage of Workers’ health insurance which impacted the company, the parties could negotiate to amend the CLA based on mutual agreement and good faith. In terms of an interest dispute in implementing the CLA about workers’ health insurance is happening in the future, legal actions that can be taken accordance with the provisions of the Industrial Relations Disputes Settlement Law are bipartite, tripartite disputes settlement through mediation, conciliation, arbitration, and submit a lawsuit to Industrial Relations Court
Analisis Sukses Traveling Backpacker melalui Personal Branding Akun Instagram Rafi dan Bowo
Authors: Setiawan Novelia , Candraningrum Diah Ayu
Published: March 2020

Backpacker is currently the most popular style of travel that is famous for young travelers, historically the style of traveling comes from the nomadic tribe, they are to carry on life many years ago in carrying a backpack behind. shows that the backpacker consists of unique and different characteristics that determine their travel style that is different among other general tourists and certainly not surprised if in the future backpacker trips will have an influence on the world of tourism, Personal Branding is the identity of someone who is a special characteristic that is different from one another, the identity to be able to do good in the community can also assess the identity of that person through the actions of that person. This study uses qualitative methods that are supported The results showed that Rafi and Bowo's personal branding had become increasingly popular Backpacker saat ini adalah gaya traveling paling populer yang terkenal bagi para kaum muda, menurut sejarahnya gaya traveling berasal dari suku nomaden, mereka untuk menjalankan kehidupan bertahun-tahun yang lalu dalam membawa tas ransel dibelakang. Menunjukan bahwa para backpacker terdiri dari karakteristik yang unik dan berbeda yang menentukan gaya perjalanan mereka yang berbeda di antara para wisatawan umum lainya dan tentunya tidak heran jika di masa depan perjalanan backpacker akan memberikan pengaruh ke dunia pariwisata. Personal Branding adalah jati diri seseorang yang merupakan ciri khusus yang berbeda satu sama lainya, jati diri untuk dapat berbuat yang baik di lingkungan masyarakat pun dapat menilai jati diri orang tersebut melalui tindakan yang dilakukan orang tersebut. Penulis menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa personal branding Rafi dan Bowo telah memenuhi  aspek personal branding, sehingga membuatnya lebih popular
Strategi Komunikasi Pemasaran Sosial Borneo Orangutan Survival Foundation (BOS Foundation) melalui Instagram
Authors: Yemima Kezea , Rusdi Farid
Published: March 2020

Habitat of orangutans that continues to shrink in number can result in the extinction of the existence of orangutans. Tropical rain forests are the habitat of many orangutans used as oil palm plantations. However, not only a few people who want to contribute to the conservation of orangutans and their habitat. Borneo Orangutan Survival Foundation, is a non-profit organization that has concern for orangutans and their habitat. This research is a descriptive qualitative research that discusses social marketing communication strategies carried out by the BOS Foundation to attract public awareness through Instagram in orangutan conservation efforts and the improvement of their habitat. The research data were taken from interviews with three speakers related to this research. The data obtained were analyzed with the SOSTAC concept which discussed the situation, objectives, strategies, tactics, actions, and controls related to the discussion. The conclusion of this study is the social marketing communication strategy undertaken by the BOS Foundation through Instagram is to have a standard in uploading content, containing captions that are interesting to read, also pay attention to the engagement that is generated. Habitat orangutan yang terus menyusut jumlahnya dapat mengakibatkan kepunahan dari eksistensi orangutan. Hutan hujan tropis merupakan habitat orangutan yang banyak dijadikan perkebunan kelapa sawit. Namun, tidak sedikit masyarakat yang ingin berkontribusi dalam pelestarian orangutan serta habitatnya. Borneo Orangutan Survival Foundation, adalah salah satu organisasi non-profit yang  memiliki kepedulian terhadap orangutan dan habitatnya. Penelitian ini merupakan penelitian kualitatif deskriptif yang membahas tentang strategi komunikasi pemasaran sosial yang dilakukan oleh BOS Foundation guna menarik awareness masyarakat melalui Instagram dalam upaya konservasi orangutan serta perbaikan habitatnya. Data hasil penelitian diambil dari wawancara dengan tiga narasumber terkait penelitian ini. Data yang didapat dianalisis dengan konsep SOSTAC yang membahas tentang situasi, tujuan, strategi, taktik, aksi, dan kontrol terkait pembahasan. Kesimpulan dari penelitian ini adalah strategi komunikasi pemasaran sosial yang dilakukan oleh BOS Foundation melalui Instagram ialah dengan memiliki standarisasi dalam mengunggah konten, memuat caption yang menarik untuk dibaca, juga memperhatikan engagement yang dihasilkan.
Pengaruh Brand Image Judul Program terhadap Minat Menonton Program Talkshow Tonight Show Net TV
Authors: Aprilliani Rizka , Yoedtadi Muhammad Gafar
Published: March 2020

Brand image is the perception and belief held by consumers, such as those in association and embedded in consumers memories. While the notion of interest is the tendency of someone to pay attention to some activities or activities that are liked by individuals. Tonight Shows a program that has an interest in watching the influence of the appearance of the program, and the host of the Tonight Show. This study uses quantitative survey methods for respondents in Taman Royal 2, Tangerang City. The results showed the effect of brand image on the interest in watching the Tonight Show talkshow program, with the results of the correlation coefficient of 0.732. Based on the results of the coefficient of determination test, found the influence of brand image on the interest to watch the Tonight Show talkshow program has a strong influence that is equal to 53.5% and T test results obtained that Ho is rejected and Ha is accepted. Citra merek (brand image) adalah persepsi dan keyakinan yang dipegang oleh konsumen, seperti yang ada dalam asosiasi dan yang tertanam dalam ingatan konsumen. Sedangkan pengertian minat adalah kecenderungan seseorang yang memperhatikan beberapa aktivitas atau kegiatan yang disukai oleh individu. Tonight Show menjadi program acara yang memiliki minat menonton pada pengaruh tampilan acara, dan pembawa acara Tonight Show. Penelitian ini menggunakan kuantitatif dengan metode survey terhadap responden di Taman Royal 2 Kota Tangerang. Hasil penelitian menunjukkan hasil adanya pengaruh brand image terhadap minat menonton program talkshow Tonight Show yang kuat, dengan hasil koefisien korelasi sebesar 0,732. Berdasarkan hasil uji koefisien determinasi, didapati pengaruh brand image terhadap minat untuk menonton program talkshow Tonight Show memiliki pengaruh yang kuat yaitu sebesar 53,5% dan didapatkan hasil uji T bahwa Ho ditolak dan Ha diterima.
Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas (Analisis Semiotika Roland Barthes)
Authors: Noriega Octav , Sukendro Gregorius Genep
Published: March 2020

This research discusses satirism in Djarum 76 Filter Gold advertisement - Caleg Cerdas version. This research uses Roland Barthes's semiotic thinking approach. Where the meaning of the message is obtained from the first sign (denotation) in the form of audiovisual that appears and captured by our five senses and has another meaning behind the first meaning (connotation) and the second meaning (myth). Djarum 76 Filter Gold advertisement Caleg Cerdas version aired during the democratic party took place or before May 21, 2019. The element of satirism in this ad is displayed with humor where these elements as a whole can be found scene by scene in this ad. From the results of the study there were six (6) types of satirism / satire for the legislative candidates: Empty Brain, Ecek-Ecek Brain, Off-Air Brain, Wani Piro Brain, Dugem Brain and Music. After concluding, it can be concluded that there is a satirism contained in Djarum 76 Filter Gold adverstisment – Caleg Cerdas version is legitaslitve candidates are stupid, believes in mystical things and hopes somethins instant without working hard. Penelitian ini membahas tentang bagaimana gaya satirisme cerdas dalam iklan Djarum 76 Filter Gold versi Caleg Cerdas. Penelitian ini menggunakan pendekatan pemikiran semiotika Roland Barthes. Dimana makna pesan tersebut diperoleh dari tanda pertama (denotasi) berupa audio visual yang muncul dan ditangkap oleh panca indera kita serta memiliki makna lain dibalik makna pertama (konotasi) dan makna kedua (mitos). Iklan Djarum 76 Filter Gold versi Caleg Cerdas ditayangkan saat pesta demokrasi berlangsung atau sebelum tanggal 21 Mei 2019. Unsur satirisme pada iklan ini ditampilkan dengan penuh humor dimana unsur-unsur ini secara keseluruhan dapat ditemukan adegan per adegan dalam iklan ini. Dari hasil penelitian terdapat enam(6) macam sindiran/satire untuk para caleg yaitu: Otak Kosong, Otak Ecek-Ecek, Otak Off-Air, Otak Wani Piro, Otak Dugem dan Musik. Setelah disimpulkan, dapat disimpulkan terdapat makna satir yang terkandung pada iklan Djarum 76 Filter Gold versi Caleg Cerdas berupa seorang caleg yang kurang pintar yang mempercayai hal klenik atau mistis dan mengharapkan suatu hal yang instan tanpa bekerja keras.
Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru
Authors: Salim Angellisa , Sukendro Gregorius Genep
Published: March 2020

This study discusses Adroady Media's marketing communication strategy in introducing Car Videotron as a new outdoor advertising media. The purpose of this research is to find out how the marketing communication strategy used by Adroady Media companies in promoting new outdoor advertising media is Car Videotron to be known by consumers and potential customers. This type of research used by researchers is to use descriptive qualitative methods. Data collection techniques are done through observation, in-depth interviews and through literature and internet studies. Researchers use several theories to support this research, namely advertising, marketing communication strategies, outdoor media, new media. The results of this study indicate that the marketing communication strategy adopted by Adroady Media is to use 3 types of communication media, namely personal selling, direct marketing, and events or experiences. From these three media, it can be concluded that personal selling is the most effective media used in Car Videotron marketing. With personal selling, the company Adroady Media can establish good relationships with consumers and potential customers and build good relationships. Penelitian ini membahas tentang strategi komunikasi pemasaran Adroady Media dalam memperkenalkan Car Videotron sebagai media iklan luar ruang baru. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan perusahaan Adroady Media dalam mempromosikan media iklan luar ruang baru yaitu Car Videotron agar dikenal oleh para konsumen, dan calon konsumen. Jenis penelitian yang digunakan peneliti yaitu menggunakan metode kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam serta melalui studi kepustakaan dan internet. Peneliti menggunakan beberapa teori untuk mendukung penelitian ini yaitu periklanan, strategi komunikasi pemasaran, media luar ruang, new media. Dari hasil dari penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan Adroady Media yaitu menggunakan 3 macam media komunikasi yaitu personal selling, pemasaran langsung, dan acara atau pengalaman. Dari ketiga media tersebut, dapat disimpulkan bahwa personal selling merupakan media yang paling efektif digunakan dalam pemasaran Car Videotron. Dengan personal selling, perusahaan Adroady Media bisa menjalin hubungan yang baik dengan konsumen maupun calon konsumen dan membangun relasi yang baik.
Studi tentang Motivasi ARMY Jakarta dalam Membeli Merchandise Idola (Studi Kasus Kaos Uniqlo X BT21)
Authors: Ruthllianie Johanna , Candraningrum Diah Ayu
Published: March 2020

This research attempts to adopt the individual motivation behind the decision in purchasing an idol merchandise. In addition the resources focused on the concept of consumer motivation and the consumer decision making process. The concept of motivation includes sources of motivation, divided into motivational intrinsic and motivation extrinsic. While the consumer decision-making process is divided into five steps which are recognized the need, looking for information, evaluation of decision, buying decision, and the consumer behavior after purchasing. The researcher uses a case study of the shirt Uniqlo X BT21 with qualitative method. The results of the research which is the consumer motivation lead to purchasing a Uniqlo X BT21 shirt. Parasocial interaction in fact can influence consumers to purchase merchandise. The more closely the relation between society can lead to higher motivation to purchase the needs. The collaboration between Uniqlo and BTS succeeds in attracting the fans. The results of collaboration between brand and public figures now is a strategy for creating promotional products. Entrepreneurs, who also use this strategy need to see the opportunity by using this phenomenon. Penelitian ini mengangkat tentang motivasi individu dalam keputusan pembelian merchandise idola. Konsep yang digunakan yaitu motivasi dan keputusan pembelian. Konsep motivasi meliputi sumber motivasi, yaitu melalui motivasi intrinsik dan motivasi ekstrinsik. Sedangkan untuk keputusan pembelian melalui lima tahapan yaitu, mengenali kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian. Penelitian ini menggunakan studi kasus terhadap kaos Uniqlo X BT21 dengan metodologi kualitatif. Hasil penelitian ini yaitu motivasi yang menyebabkan pembelian kaos Uniqlo X BT21. Interaksi parasosial terbukti mampu untuk mempengaruhi pembelian merchandise. Semakin lekat sebuah hubungan parasosial, maka akan semakin tinggi motivasi minat beli. Kolaborasi yang diadakan Uniqlo dengan BTS dapat dikatakan berhasil menarik minat penggemar. Sehingga kolaborasi merek dan public figure kini merupakan sebuah strategi yang dapat dilakukan untuk mempromosikan produk. Pebisnis perlu melihat peluang yang hadir dalam fenomena tersebut.
Pengaruh Daya Tarik Iklan Shopee di Televisi terhadap Minat Beli Berdasarkan Elaboration Likelihood Model di Lingkungan Mahasiswa Ilmu Komunikasi UMN Angkatan 2016
Authors: Ricardo David , Setyanto Yugih , Sudarto Anto
Published: March 2020

The purpose of this study was to determine the effect of the attractiveness of Shopee Advertising on television on buying interest based on ELM in the Communication Sciences UMN Class of 2016. The research method used was quantitative, namely by using a statistical approach, a sample of 190 people. From the results of calculations using SPSS, it is known that the correlation coefficient (r) of 0.803 means that the influence between Ad Creativity, Attractiveness of Celebrity Endorser and Credibility of Celebrity Endorser on Buying Interest is very strong. The results showed 1) There was a significant influence between Advertising Creativity on Purchase Interest, this was evidenced by the results of the significance value in the T test of 0.00 <0.05; 2) There is no significant influence between the attractiveness of Celebrity Endorser on buying interest, this is evidenced by the results of the significance value in the T test of 0.123> 0.05; 3) There is a significant influence between the credibility of Celebrity Endorser on Purchase Interest, this is evidenced by the results of the significance value in the T test of 0.00 <0.05; 4) There is a significant influence of Advertising Creativity, Attractiveness of Celebrity Endorser and Credibility of Celebrity Endorser together on buying interest, this is evidenced by the significant value on the F test of 0.00 <0.05. Tujuan penelitian untuk mengetahui  Pengaruh Daya Tarik Iklan Shopee Di Televisi Terhadap Minat Beli Berdasarkan ELM Di Lingkungan Mahasiswa Ilmu Komunikasi UMN Angkatan 2016. Metode penelitian yang digunakan kuantitatif, yaitu dengan menggunakan pendekatan statistik, sampel yang digunakan sebanyak 190 orang. Dari  hasil  perhitungan  dengan  menggunakan  SPSS, diketahui nilai koefisien korelasi (r) sebesar 0,803 artinya pengaruh antara Kreativitas Iklan, Daya tarik dan Kredibilitas terhadap Minat Beli adalah sangat kuat.  Hasil penelitian menunjukkan 1) Terdapat pengaruh yang signifikan antara Kreativitas Iklan terhadap Minat Beli, hal ini dibuktikan dengan hasil nilai signifikansi pada uji T sebesar  0,00  < 0,05; 2) Tidak terdapat pengaruh yang signifikan antara Daya tarik Celebrity Endorser terhadap Minat beli, hal ini dibuktikan dengan hasil nilai signifikansi  pada uji T sebesar  0,123 > 0,05;  3) Terdapat pengaruh yang signifikan antara Kredibilitas Celebrity Endorser terhadap  Minat Beli, hal ini dibuktikan dengan hasil nilai signifikansi pada uji T sebesar  0,00  < 0,05; 4) Terdapat pengaruh yang signifikan Kreativitas Iklan, Daya tarik dan Kredibilitas secara bersama-sama terhadap Minat beli, hal ini dibuktikan dengan nilai signifikan pada uji F sebesar 0,00 < 0,05.
Synthesis of Magnetic Biochar and Their Application in the Treatment of Methylene Blue in Aqueous Solutions
Authors: Trinh Tran Dinh , Hoai Phuong Nguyen Thi
Published: March 2020

Magnetic biochar materials were synthesized by heating rice husk at 500°C under nitrogen environment, then fixing iron oxides on biochar surface using hydrothermal method applied to Fe(OH)2 and Fe(OH)3 which were generated from respective precursors Fe2+ and Fe3+ in alkaline environment. The presence of iron oxides on the surface of biochar and the surface characteristics of iron-composite materials were studied with the aid of modern physicochemical analysis techniques (SEM/EDX, BET, FT-IR, XRD). Magnetic biochar materials were relatively porous, with an average spectific surface area of 62.1 m2, an average capillary size of about 17.2 nm. The mixture of iron oxide particles were revealed within the nano scale (about 15 nm). The methylene blue adsorption efficiency depended upon the amount of adsorbent, adsorption time, pH of solution and pollutant concentrations. Specifically, the optimal conditions for maximum adsorption efficiency were as follows: 0.02 g/L of magnetic biochar, the adsorption equilibrium time was 3 hours at room temperature, in a solution of pH7; The efficiency of methylene blue adsorption in optimal conditions reached over 98.82%. The Langmuir and Freundlich isotherm adsorption models all described well the methylene blue adsorption process at room temperature, with the regression coefficients R2 of 95.0 and 90.0, respectively. The maximum adsorption capacity of methylene blue calculated by Langmuir model was 22.4 mg/g.
Hubungan Kategori Berat Badan Lahir Rendah dengan Nilai Apgar di RSUP Dr. M. Djamil Padang Periode Januari-Desember 2013
Authors: Fuji Edison Ebill , Chundrayetti Eva Chundrayetti , Yerizel Eti
Published: March 2020

AbstrakBerat Badan Lahir Rendah (BBLR) adalah berat lahir < 2500 gram. BBLR merupakan prediktor utama angka kesakitan dan kematian bayi. Salah satu faktor yang dipengaruhi oleh berat lahir rendah adalah nilai Apgar. Nilai Apgar adalah hasil penilaian status atau evaluasi keadaan bayi lahir pada 1 dan 5 menit pertama Tujuan penelitian ini adalah menentukan hubungan BBLR dengan nilai Apgar. Penelitian analitik ini mengumpulkan data retrospektif rekam medis BBLR di RSUP Dr. M. Djamil Padang periode Januari-Desember 2013. Berat lahir dibagi menjadi 3 kategori, yaitu BBLR, BBLSR, BBLASR. Nilai Apgar dibagi menjadi 3 kategori yaitu, normal, asfiksia sedang, asfiksia berat. Data yang diperoleh dianalisis dengan menggunakan uji chi-square. Dari 111 kasus bayi BBLR, didapatkan kasus BBLR (81,3%), BBLSR (15,3%), BBLASR (3,6%). Dari nilai Apgar menit ke-1 didapatkan nilai apgar normal (58,6%), asfiksia sedang (29,7%), asfiksia berat (11,7%). Pada nilai Apgar menit ke-5 didapatkan nilai Apgar normal (75,7%), asfiksia sedang (22,5%), asfiksia berat (1,8%). Analisis bivariat chi-square menunjukkan nilai Apgar menit ke-1 memiliki hubungan yang signifikan dengan berat lahir rendah (p=0,035). Nilai Apgar menit ke-5 tidak memiliki hubungan dengan berat lahir rendah (p=0,285).Kata kunci: berat badan lahir rendah, nilai Apgar1Mahasiswa FK Unand, 2Bagian Pulmonologi FK Unand, 3Bagian Patologi Anatomi FK UnandAbstractLow Birth Weight (LBW) is a birth weight < 2500 gram. LBW is a major predictor of infant morbidity and mortality. LBW  is a factor that can affect Apgar score. Apgar score is a test to assess baby’s condition at 1st minute and 5th minuteafter birth. The objective of this study was to determine the relationship between low birth weight and Apgar score. This analytic research by obtaining retrospective data from medical records of LBW babies at RSUP Dr. M. Djamil Padang from January until December 2013. Birth weight was devided into three categories; BBLR, BBLSR, BBLASR. Apgar score  was divided into three categories; normal/vigorous baby, light asphyxia and severe asphyxia.  Among 111 cases of LBW, BBLR (81.3%), BBLSR (15.3%), BBLASR (3.6%) were found in this study. Normal Apgar score (58.6%), Light asphyxia (29.7%), and severe asphyxia (11.7%) were found in 1st minute Apgar score. Normal Apgar score (75.7%), light asphyxia (22.5%), and severe asphyxia (1.8%) were found in 1st minute Apgar score. Chi-square test showed 5th minute of Apgar score was statistically significant to LBW (p=0.035). Chi square test showed 5th minute of Apgar score was not statistically significant to LBW (p=0.285).Keywords: low birth weight, Apgar score
Uji Efektivitas Beberapa Minyak Atsiri terhadap Pertumbuhan Microsporum canis secara in Vitro
Authors: Saridewi Nurmansyah Bunga , Djamal Aziz Djamal , Asterina Asterina
Published: March 2020

AbstrakDermatofitosis merupakan masalah kesehatan masyarakat yang penting di daerah tropis. Minyak atsiri merupakan salah satu potensi alam Indonesia yang diketahui memiliki daya antifungi. Tujuan penelitian ini adalah mengetahui efektivitas beberapa minyak atsiri (serai wangi, kayu manis dan cengkeh) sebagai antijamur dalam mengendalikan pertumbuhan Microsporum canis penyebab dermatofitosis secara in vitro. Penelitian dilakukan di Laboratorium Fitopatologi KP Balittro Laing Solok dari  Februari sampai April 2014. Studi eksperimental ini dilakukan dengan metode pengenceran disusun  dalam Desain Rancang Acak Lengkap dalam Faktorial. Faktor pertama adalah jenis minyak atsiri (daun serai wangi, daun kayu manis, daun cengkeh). Faktor kedua adalah tingkat konsentrasi minyak atsiri (100 ppm, 250 ppm, 500 ppm, 1000 ppm dan 2000 ppm). Hasil penelitian ini menunjukkan bahwa minyak atsiri daun serai wangi, daun kayu manis dan daun sarasah cengkeh efektif dalam menekan pertumbuhan M. canis secara in vitro. Ketiga minyak atsiri pada konsentrasi 500 ppm telah mampu menghambat pertumbuhan M. canis hingga 100%. Minyak atsiri daun sarasah cengkeh memiliki efek antifungi paling tinggi (89,17%), diikuti minyak atsiri daun serai wangi (80,98%) dan kayu manis (77,07%).                Kata kunci: minyak atsiri, serai wangi, cengkeh, kayumanis, microsporum canis AbstractDermatophytosis is an important public health problem in tropical areas. Essential oil is one of natural potential from Indonesia has been predicted as antifungal. The objective of this study was to detect effectivity some essential oils such as citronella, cinnamon and clove as antifungal to control the growth of dermatophyte infections caused by Microsporum canis by in vitro . The study was done  in the Laboratory of Phytopathology KP Balitro of Laing Solok from February until April 2014. This is an experimental study with dilution method arranged in Complete Randomized Design in factorial. The first factor was the kind of essential oil (citronella leaf, cinnamon leaf and clove leaf). The second  factor was the level of concentration of the essential oil (100 ppm, 250 ppm, 500 ppm, 1000 ppm dan 2000 ppm). The result of this study showed the essential oil of citronella, cinnamon and cloves effective in suppressing the growth of M. canis. The three essential oil at a concentration of 500 ppm was able to inhibit the growth of M. canis to 100%. Clove essential oils have the highest antifungal effect (89,17%), while citronella essential oil 80,98% and cinnamon 77,07%.Keywords: essential oil, citronella, cinnamon, clove, microsporum canis
Efek Lama Penyimpanan Asi Terhadap Kadar Protein dan Lemak yang Terkandung Didalam ASI
Authors: Putri Sari Indri , Ariadi Ariadi , Yerizel Ety
Published: March 2020

AbstrakPenyimpanan ASI di lemari pendingin yang dilakukan oleh ibu bekerja kemungkinan bisa menyebabkan terjadinya beberapa proses biokimia seperti proteolisis dan lipolisis. Proses ini bisa menyebabkan terjadinya perubahan dari zat gizi yang terkandung didalam ASI. Tujuan penelitian ini adalah mengetahui efek lama penyimpanan ASI terhadap penurunan kadar protein dan lemak yang terkandung didalam ASI. Ini merupakan true experiment dengan pendekatan pretest-post test control group design. Pemeriksaan kadar protein dan lemak dilakukan di Laboratorium Teknologi Hasil Ternak Fakultas Peternakan Universitas Andalas padang, pada bulan November 2014 dengan total 32 sampel. Sampel dibagi menjadi 4 kelompok, dengan variasi  lama penyimpanan di lemari pendingin  selama 0 jam (control), 24 jam, 48 jam dan 72 jam. Setelah dilakukan penyimpanan, lalu di uji kadar protein dengan metode Kjedhal dan kadar lemak dengan metode Sochlet. Hasil penelitian didapatkan kadar protein yang disimpan selama 0 jam adalah 0,99%, 24 jam 0,86%, 48 jam 0,78%, 72 jam 0,72%. Terdapat perbedaan yang signifikan rerata kadar protein berdasarkan lama penyimpanan dengan p<0,05. Rerata untuk kadar lemak selama penyimpanan 0 jam adalah 3,4%, 24 jam 3,2%, 48 jam 3,1% dan 72 jam 3,0%. Terdapat perbedaan yang signifikan rerata kadar lemak berdasarkan lama penyimpanan dengan nilai p<0,05. Terdapat efek lama penyimpanan ASI terhadap kadar protein dan lemak yang terkandung didalam ASI.Kata kunci: kadar protein ASI, kadar lemak ASI, lama penyimpanan AbstractKeeping breast milk in cool storage is often done by working mother, may cause biochemical process such as proteolysis and lipolysis. These processes may change nutrition component in breast milk. The objective of this study was to find the effect of duration of  storage on breast milk in decreasing protein and fat level contained in breast milk. This study was a true experiment with pretest and posttest control group design. Protein and fat level examined on 32 samples in laboratory of Teknologi Hasil Ternak, Animal Science Faculty of Andalas University Padang in November 2015 . Samples were divided into four groups: 0 hour (control), 24 hours, 48 hours, and 72 hours. After that, protein level was examined by using kjedhal method and fat level was examined by using sochlet method. The result got level of protein in 0 hour storage was 0.99%, 24 hours 0.86%, 48 hours 0.78%, and 72 hours 0.72%. There was significant difference of protein mean level based on storage time, with p< 0.05. The mean level of fat in 0 hour storage was 3.4%, 24 hours 3.2%, 48 hours 3.1%, and 72 hours 3.0%. There was significant difference of fat mean level  on duration of storage (p< 0.05). There is effect of time storage to protein and fat level in breast milk. Keywords: protein breast milk level, fat breast milk level, duration of storage
Hubungan Antara Lamanya Ketuban Pecah Dini dengan Keberhasilan Induksi Persalinan pada Pasien Aterm di RSUP Dr. M. Djamil Padang
Authors: Soufal Juan Habli , Ariadi Ariadi , Rusdan Sofina
Published: March 2020

AbstrakKetuban pecah dini (KPD) adalah pecahnya selaput ketuban sebelum persalinan dimulai. Semakin lama ketuban pecah semakin besar risiko terjadinya infeksi yang menyebabkan terjadinya pelepasan prostaglandin dan IL (interleukin). Tujuan penelitian ini adalah untuk mengetahui hubungan antara lamanya ketuban pecah dini (KPD) dengan keberhasilan induksi persalinan pada pasien aterm di RSUP Dr. M.Djamil Padang. Penelitian ini menggunakan metode analitik observasional restropektif dengan rancangan cross sectional. Total sampel sebanyak 94 pasien yang dipilih dengan teknik total sampling. Data diambil dari  Instalasi Rekam Medis RSUP Dr.M.Djamil Padang. Hasil penelitian menunjukkan bahwa sebanyak 16 pasien (34,04%) yang mengalami KPD   ≥ 6 jam menunjukkan induksi persalinan yang berhasil dan sebanyak 31 pasien (65,96%) mengalami kegagalan. Sebanyak 35 pasien (74,47%) yang mengalami KPD < 6 jam menunjukkan induksi persalinan yang gagal dan sebanyak 12 pasien (25,53%) mengalami keberhasilan. Berdasarkan uji chi-square didapatkan nilai p=0,241 (p>0,05). Penelitian ini menyimpulkan bahwa tidak terdapat hubungan antara lamanya KPD dengan keberhasilan induksi persalinan pada pasien aterm di RSUP Dr. M.Djamil Padang.Kata kunci: ketuban pecah dini, aterm, induksi persalinan AbstractPremature rupture of membranes (PROM) is a rupture of the amniotic membranes before labor begins. The longer the rupture of the greater risk of infection that causes the release of prostaglandins and IL (interleukin) Increased contraction will affect the success of an especially labor at term pregnancy with normal labor. The objective of this study was to determine the relationship between duration of premature rupture of membranes (PROM) and the successful induction of labor at term in patients at Dr. M. Djamil Padang.This study used a retrospective observational analytic methods with cross sectional design. The total samples of 94 patients were selected with a total sampling technique. Data was taken from the Installation Medical Record  at Dr. M. Djamil Padang. The results showed that  16 patients (34.04%) who experienced PROM ≥ 6 hours showed successful induction of labor and 31 patients (65.96%) failed. In addition, 35 patients (74.47%) who experienced PROM < 6 hours showed a failed labor induction and as many as 12 patients (25.53%) experienced success. Based on chi-square test p value = 0,241 (p>0,05 ).This study concluded that there was no relationship between the duration of the PROM and the successful induction of labor at term in patients at Dr. M. Djamil Padang.Keywords: premature rupture of membranes, at term, induction of labor
Perbedaan Kadar Superokside Dismutase pada Remaja dengan Dismenore Primer dan Tanpa Dismenore Primer
Authors: Yanti Yanti , Ermawati Ermawati , Anas Eliza
Published: March 2020

Abstrak             Dismenore didefinisikan sebagai rasa kram saat menstruasi yang menyakitkan tanpa patologi yang jelas. Kram berlangsung selama satu hari atau lebih dan disertai rasa mual, diare, sakit kepala. Masalah yang ditimbulkan oleh dismenore adalah  peningkatan ketidakhadiran di sekolah pada remaja sehingga menyebabkan rendahnya nilai akademik pada pelajar. Superokside dismutase (SOD) adalah bahan bioaktif yang diketahui bersifat antioksidan. SOD melindungi sel terhadap gangguan oksidan (radikal bebas). SOD mengubah anion superoksida menjadi hidrogen peroksida dan oksigen, sering disebut juga sebagai pertahanan primer terhadap stress oksidatif. Tujuan penelitian ini adalah mengetahui  perbedaan kadar superokside dismutase pada remaja dengan dismenore dan tanpa dismenore. Penelitian ini adalah observasional desain cross sectional comparative. Data dianalisis menggunakan uji Mann-Withney  dengan nilai p<0.05 dianggap bermakna secara statistik. Rerata kadar SOD pada remaja yang mengalami dismenore yaitu 36,76 u/ml dan rerata kadar SOD pada remaja tanpa dismenore yaitu 32,24 u/ml. Dengan nilai p>0,005 (0,345). Hasil penelitian ini menyimpulkan bahwa tidak terdapat perbedaan yang bermakna  kadar SOD pada remaja dengan dismenore dan tanpa dismenore. Kata kunci: remaja, dismenore, antioksidan, superokside dismutase AbstractPrimary dysmenorrhoe is  a painful menstrual cramps without obvious pathology. Cramps is lasting for one day or more, accaompanied by nausea, diarrhea and headache. Problems cause by dysmenorrhea are an increase in school attendance in adolescents resulting in low academic grades of students. Superokside Dismeutase (SOD) is a bioactive ingredient that is known as antioxidants, protecting cells against harmful SOD oxidants (free radicals) SOD convert superoxide anion into hydrogen perokxide and oxygen, often call  as primary defense agains oxidative stress. Primary dysmenorrhoe increased uterine activity or increased uterine contractions cause arteriolar vasospasm resulting in ischemia and lower abdominal  cramping and increased a lots of oxygen produced. The objective of this study was to determine the differences in the levels of superoxide dismutase between adolencents with and without dysmenorrhoe. This study is a comparative observasional cross-sectional design, the study conducted at Biomedical Laboratory Medical Faculty of Andalas University in May-Juli 2014. The samples consisted two groups with 34 samples each. The level of SOD using Elisa method. Data were analyzed by Mann-whitney with p<0,05 considered statistically significant. The result obtained by the average levels of SOD adolescents who experienced dysmenorrea is 36,76u/ml, with a value of p>0,05 (0,345). The conclusion of this study is no significant difference SOD levels between adolescents with and without dysmenorrea.Keywords: adolescent, dysmenorrea, antioxidant, superoxide dismutase
Perbedaan Berat Lahir Bayi Pasien Preeklampsia Berat / Eklampsia Early dan Late Onset di RSUP Dr. M. Djamil Padang
Authors: Amelia Rizka , Ariadi Ariadi , Azmi Syaiful
Published: March 2020

AbstrakPreeklampsia dan eklampsia tidak hanya berdampak bagi ibu, tetapi juga terhadap janin yang dikandungnya, seperti hambatan pertumbuhan janin intrauterin yang dapat dilihat dari berat lahir bayi tersebut. Ibu dengan preeklampsia berat/ eklampsia early onset cenderung melahirkan bayi dengan berat lahir Kecil untuk Masa Kehamilan (KMK), sementara yang  late onset cenderung melahirkan bayi dengan berat lahir Sesuai untuk Masa Kehamilan (SMK) atau bahkan Besar untuk Masa Kehamilan (BMK). Tujuannya penelitian ini adalah menentukan perbedaan berat lahir bayi pasien preeklampsia berat/ eklampsia early dan late onset. Penelitian ini dilaksanakan dari Oktober 2012 sampai Juli 2013 di bagian Rekam Medik RSUP Dr. M. Djamil Padang. Jenis penelitian yang digunakan adalah observasional analitik dengan desain cross sectional. Hasil penelitian menunjukkan bahwa angka kejadian preeklampsia berat/ eklampsia early onset adalah 26,1% dan yang late onset sebanyak 73,9%. Bayi KMK lebih banyak dilahirkan oleh ibu preeklampsia berat/ eklampsia early onset (16,67%) dibandingkan dengan yang  late onset (7,35%). Setelah dilakukan analisis melalui uji chi-square, disimpulkan bahwa tidak ada perbedaan berat lahir bayi antara pasien preeklampsia berat/eklampsia early dan late onset secara signifikan (p>0,05).Kata kunci: preeklampsia berat/eklampsia early onset, preeklampsia berat/eklampsia late onset, berat lahir bayi AbstractPreeclampsia and eclampsia are not only effect to mother, but also influent to the fetus, such as intrauterine fetal growth retardation  which can be seen as baby's birth weight. Mothers with early onset severe preeclampsia / eclampsia tend to give birth small for gestational age  babies, while the late onset tend to give birth normal birth weight or large for gestational age babies. The objective of this study was to determine the differentiation between baby's birth weight of early and late onset severe preeclampsia/ eclampsia. The research was conducted from October 2012 to July 2013 at the medical records department of general hospital center Dr. M. Djamil Padang. The type of this research was observational analytic with cross sectional design. The results showed that the incidence of early onset severe preeclampsia/ eclampsia was 26.1% and late onset was 73.9%. Small for gestational age babies born from mothers with early onset severe preeclampsia/ eclampsia (16.67%) is more than the late onset (7.35%). After analyzed by chi square test, it was concluded that there was no differentiation between baby's birth weight of early and late onset severe preeclampsia/ eclampsia significantly (p> 0,05).Keywords: early onset severe preeclampsia/eclampsia, late onset severe preeclampsia/eclampsia, baby’s birth weight