bluuebunny/crossref_metadata_2025 huggingface dataset:
MONETARY POLICY AND FINANCIAL INTERMEDIATION IN BASEL III: GLOBAL TRENDS
Authors: BATIUK Larysa
Published: June 2021

Introduction. The article deals with the peculiarities of the transmission mechanism of monetary policy in the implementation conditions of the Basel Committee requirements on Banking Supervision "Basel III". The problem of the mechanism violation of the classical monetary multiplier, the imbalance of the monetary circulation system, the frequency increase of debt defaults and the amplitude of macroeconomic fluctuations in the global economic system are marked as a study result of the effects of the credit mitigation policy conducted by the US Federal Reserve amid the global financial crises of the last decade and changes in the nature of financial intermediation based on the synthesis of asset securitization and structured finance instruments.
The purpose of this article is to investigate changes in monetary policy and financial intermediation in the implementation context of the Basel Committee on Banking Supervision Basel III as a source of imbalance in the global economy.
Research methodology. The system method, method of scientific abstraction, methods of analysis and synthesis, statistical, comparison, generalization, scientific prediction were used.
Results. The article deals with the implications of implementing the Basel Committee on Banking Supervision Basel I and Basel II in the area of monetary policy and financial intermediation; peculiarities of monetary multiplier mechanism operation in modern conditions are revealed; the possible consequences of implementing Basel III requirements for the mechanism of monetary supply formation in the world economy are analysed; the change in the role of gold as monetary metal in central bank foreign exchange reserves and the implications of these changes in terms of price dynamics and the distribution of real wealth in the global economy are examined.
Conclusions. It is proposed to consider the requirements of the Basel Committee on Banking Supervision "Basel III" as such, which will exacerbate the volatility of global financial markets, increase the likelihood of increasing the frequency of debt defaults and, given the possibility of using gold as a means of redistribution of real wealth in the global economy, will cause an increase in the amplitude of macroeconomic fluctuations.
Keywords: monetary policy; financial intermediation; the central bank; US Federal Reserve; Basel III; bank capital structure, monetary base; money multiplier, correspondent accounts; money supply; monetary gold; global economy.
ACCOUNTING AND ANALYTICAL PROVISION OF MARKETING SERVICES
Authors: PLAKSIENKO Valeriy Ya. , ROMANCHENKO Yulia O.
Published: June 2021

Introduction. The modern business requires effective management of marketing activities, the development of optimal tools for planning, accounting and control of marketing costs. The purpose of the study is to analyze and generalize approaches to determine the marketing services nature, their relevance in order to minimize risk in making management decisions in the course of enterprise business activities, as well as to cover accounting and analytical support of marketing services, aimed at actually receiving revenue from the planned activities and saving the capital of the enterprise. Results. The regulatory framework that determines the economic essence of marketing and reflects the marketing services of an enterprise in accounting as a part of sales costs is investigated. Accounting of marketing costs is a difficult accounting process which depends of identifying them. The connection of the documentary support of marketing expenses with the economic activity of the customer is proved. It is the purpose of using the purchased services, not the specific outcome, that is relevant to the business. The accounting and analytical support of marketing services is covered which is aimed at the actual receipt of revenues from the planned activity and preservation of the capital of the enterpris. The registration order of the basic documentation confirming the fact of granting and ordering of marketing researches is determined. Conclusions. It is important to monitor marketing operations, the feasibility of marketing costs, and so on in today's business environment. The provision and receipt of marketing services must be documented in such way: a marketing service agreement and an order for marketing activities. The business activity is confirmed by the act of service rendered and the report on marketing activities. Keywords: administrative costs, sales costs, act of services rendered, costs, contract, report on marketing activities, accounting, marketing, marketing services, marketing research.
MANAGEMENT ACCOUNTING INFORMATION SYSTEM AS A COMPONENT OF THE GLOBAL BUSINESS SPACE: THE EXPERIENCE OF EASTERN EUROPEAN COUNTRIES
Authors: POTYSHNYAK Olena , LITVINOV Anatoly , DANYLENKO Valerii
Published: June 2021

The article explores the representation of managers regarding the management accounting information system at enterprises operating in Eastern Europe. The starting point was that accounting practices have the same tendency in most countries. The nature of the discrepancy in the interpretation of data obtained through the operation of this system between the "providers" of this data and the main users is studied. The factors that determine the subjectivity of the attitude to the initial data of the M.A.I.S. are analyzed. Emphasis is placed on analyzing the perception of IMI among Hungarian, Romanian and Ukrainian managers. In order to present the results, the authors applied the elements of the D&M information system success model, the concept of perception influencing the assessment of the MIS, and the findings of similar studies in the EU countries concerned. To achieve the main goal of the study, the collection of necessary data was carried out in the form of an online questionnaire of a target group of workers at Ukrainian companies, which, in turn, operate in various regions, various sectors of the national economy, have different sources of financing and the amount of capital as a whole. In order to cover a sufficient amount of information provided in the work, the authors used the results of a similar study conducted by Romanian scientists in the EU countries represented. The results of the survey revealed a shift in the emphasis of demand for information in financial reports among representatives of management personnel towards traditional financial accounting. The wording of these conclusions is due to a pre-conducted cluster analysis of grouped data regarding M.A.I.S. users by factors that form their particular relationship to this system.
An analysis of the perception of selected types of information has made it possible to identify those managers who use traditional, financial information and those who use more qualitative information for management processes. It should be noted that non-financial information is more useful in a dynamic environment or for companies implementing innovative concepts such as Just in Time and Total Quality Management.
Keywords: management accounting, information system, management, cluster analysis, Eastern Europe.
STRATEGIC INSTRUMENTS OF THE DEVELOPMENT OF STOCK MARKET INFRASTRUCTURE INSTITUTES
Authors: NIMKOVYCH Andrii
Published: June 2021

The article investigates the problem of ensuring the functioning of the securities market infrastructure of Ukraine. The analysis had been conducted through the prism of securities market participants' protection. The author has proposed to introduce the institute for protection of small investors in the stock market by the way of reorganization of the Deposit Guarantee Fund like in the Estonian and Lithuanian models. The Fund is tasked with the following in order to support the infrastructure of protection: to accumulate funds, to invest in managed funds and to pay insurance payments promptly in the case of an insurance event.
On the basis of analytical data, the results from the implementation of the Fund are determined: accumulation of budgets to guarantee protection, increase in the value of securities in circulation, protection due to compensation of the guaranteed sums to small investors and the actual income from the functioning of the Fund.
Another aspect of using strategic tools in stock market infrastructure is «FinTech» and blockchain technologies. Using of these technologies and the leading positions of Ukraine in the world are emphasized. Advantages of the blockchain technology implementation into the stock market infrastructure of Ukraine and economic feasibility are shown. The obligatory availability of electronic infrastructure for both the state and individual participants of the stock market is substantiated for the effective functioning of modern financial instruments.
The author demonstrates the advantages of implementing blockchain technology in the stock market infrastructure of Ukraine and economic feasibility.
Positive aspects of cooperation of powerful financial companies and blockchain institutions are shown, as well as problems of non-regulation of this issue in the Ukrainian legislation. A special place in the economics of stock market infrastructure is given to innovative money transfer systems. It has been found that the use of the Ripple system can form the basis of the infrastructure for quick and much cheaper internal payments in the stock market.
Key words: stock market, infrastructure, institutions of infrastructure, guarantee fund, investments, blockchain technologies, «FinTech».
Management of organizational and legal security in the formation of competitiveness of agricultural business entities
Authors: Syomych Mykola
Published: June 2021

Introduction. The functioning of agrarian business entities is constantly influenced by external and internal envi-ronmental factors, some of which threaten its organizational and legal security. Given the novelty of investigated security, the issue of determination threats in this area, identifying management tools, methods, and strategies is relevant, as it allows us to consider enterprise security more broadly than in the traditional economic sense.
The purpose of the study is to identify the main tools for managing organizational and legal security and to develop a scheme for preventive management.
Results. The difference between risks and threats is clarified. The classification of threats into controlled and uncon-trolled has been done. A description of the methodological basis structure of organizational and legal security management is given. The stages of managing threats to the organizational and legal security of agrarian business entities have been determined. In the identification phase, the external environment is analyzed by a variety of factors and the internal envi-ronment by the mental map of stakeholder interests, needs and values, as well as by areas: efficiency of organizational struc-ture, hierarchy of authorities, system of power delegation, motivational system, control of production quality, processes of products sale, the mode of payment of the ward and the provision of annual leave, keeping of all forms of reporting, financial discipline, ecological standards control of activity. The external environment of the agrarian business entities functioning is analyzed in relation to possible threats to organizational and legal security. The development of a threat management plan is considered. The nature of the implicit threats and the ways to manage them are described, which involves allocating a budget to cover unforeseen losses. The description of the stage of quantitative and qualitative analysis in threat management is given. The development description of the threat classification scale is presented. The path of threat priority analysis is determined, which involves the matrix development of threats placement on two parameters: probability of occurrence and degree of impact. The description of quantitative methods of threat assessment is presented. The definition of the budget amount for the implementation of the organizational and legal security management strategy is given. The methodological support for the choice of the organizational and legal security management strategy has been presented using the method of hierarchy analysis based on the criteria of efficiency, cost and effectiveness. The system of preventive management of organi-zational and legal security of agrarian business entities is presented.
Key words: threats, risks, organizational and legal security, agrarian subject, threat management strategy, threat identification, quantitative analysis, qualitative analysis, method of hierarchy analysis.
Cost management as a factor for improving enterprise economic security
Authors: Markina Iryna , Lenʹ Valeriya , Shapka Vitaly
Published: June 2021

Introduction. Modern enterprises operate in conditions of political and economic instability. This requires enterpris-es to build an integrated system for ensuring economic security. In Ukraine, the issue of economic security is relevant. But not fully understood. Need to clarify issues related to improving cost management. This is a factor in improving the econom-ic security of the enterprise.
The purpose of the study is the theoretical and practical justification of cost management.
Results. One of the the main goal of the enterprise is maximum profit. A factor in the success of enterprises is to re-duce production costs. Business security is a prerequisite for stable sustainable development and effective operation of the enterprise. Economic security depends on many factors: the actions of competitors, unsuccessful state policies, changing market conditions, and crisis phenomena. Object of enterprise security: personnel (managers, structural divisions, share-holders and employees), financial, economic, material and intellectual capital of the enterprise; specifics of activity. The head of the enterprise makes a decision. The decisions concern the price of the product, the amount of expenses. Costs - a decrease in the volume of material assets, cash. Cost management involves functions: forecasting, planning, rationing, organization, calculation, motivation and stimulation, accounting, analysis, regulation and control of expenses.
Conclusions. We consider the “Cost-Volume-Profit” (CVP- analysis) analysis to be successful. It allows you to iden-tify changes in costs. The dependence of changes in production volumes and incomes on sales is studied; expenses and net profit. It’s substantiated that cost and profit planning using CVP analysis has limitations. Marginal income (profit) – the difference between sales revenue and variable costs. The higher the marginal income level, the faster fixed costs are reim-bursed. The average marginal income is an “indicator” of the contribution of a unit of production to covering fixed costs. The purpose of break-even analysis (CVP-analysis) is to predict financial results. Break-even analysis of economic activity is an indicator of the brink of effective and inefficient management. The same is the condition for maximizing profits. The main thing is an effective defense mechanism of the enterprise. Provides economic security of the enterprise from the threat of bankruptcy.
Keywords: economic security, cost management, profit, costs, cost-volume-profit analysis.
Objectives of management influence in the system of enterprise personnel management security
Authors: Khalin Stanislav
Published: June 2021

Introduction. The overall volatility of external environment requires an adequate level of economic security for the enterprise. Given the involvement of staff in all business processes, personnel security should be considered one of the most important elements of the enterprise security system as a whole.
The purpose of the study is to identify the objects of managerial influence in the system of enterprise personnel man-agement security.
Results. The scheme of formation and implementation of personnel security system at the enterprise is developed. The first stage is awareness of the problem of personnel security measures lack. The second step is defining the goals, objec-tives, overall vision and timing of implementation. Initial in the formation of the personnel security system is its strategy as a set of priority goals and management approaches, the implementation of which ensures the protection of the enterprise from any threats related to the functioning of personnel activities. This strategy is part of the company corporate strategy and should be taken into account when formulating a personnel management strategy. In the third stage, the personnel po-tential of the enterprise is assessed, the risks and threats are diagnosed by the personnel. The personnel are acquainted with the goals and objectives of the project, the organizational structure is optimized, and the main difficulties of implementation are taken into account at the stage of the personnel security system implementation. The level of personnel security is as-sessed, which results in the adjustment of parameters and characteristics in the sixth stage. The final stage is the develop-ment and implementation of priority measures to support and strengthen personnel security in the enterprise in case of its unstable situation. At the same stage, the goals and priorities of the enterprise in the personnel management system are de-termined, which reduce the personnel security at the operational, tactical and strategic levels in terms of planning and hiring policy, development and motivation.
Conclusions. The process of formation and implementation of personnel security system at the enterprise is devel-oped. Priorities in the enterprise policy on personnel motivation for ensuring personnel security are suggested.
Keywords: personnel safety, enterprise staff, personnel safety system, motivation of personnel, personnel develop-ment, priorities, goals.
Effectiveness of strategic management systems for organizational and economic security of agricultural enterprises
Authors: Lizut Rafal Andrzej
Published: June 2021

The article deals with the constituents and components of the strategic management systems for the organizational and economic security of agricultural enterprises, as well as outlines the main factors influencing the improvement of their functioning in different conditions. It is proved that in the current conditions of market relations development, more attention is paid to the components of organizational and economic security along with situational problems of political, social, economic and legal nature. The necessity of forming a reasonable set of indicators and indexes for assessing and analyzing the effectiveness of organizational and economic security of agrarian enterprises is determined, which depends on the assessment of the real security situation of agribusiness entities, determining their level of management and monitoring capabilities. It is identified that there are some drawbacks in the development in the existing universal formalized approach to the analysis of organizational and economic security of agribusiness entities, and there is no corresponding system with a clearly defined list of quantitative indicators and indexes. At the same time, it is proved that there are certain methodological problems of analyzing its state and forecasting the dynamics of its level of development for the future. Therefore, the study proposes to use indicators that will determine the existing real enterprise data changes in the level of organizational and economic security, which is manifested through indicators (financial sustainability, profitability of production, efficiency, competitiveness of products, market share, etc.). As a result, the indicators will have certain properties. First, they will form a system in which they interact and perform their indicative function only under this condition. Secondly, they will have high sensitivity and are signals of threats arising from changes in the organizational and economic situation in agribusinesses. Third, they will be clearly formalized, will reflect threats and challenges in quantitative form.
Keywords: enterprise security, organizational and economic security, system of safety indicators, impact factors, performance indicators, agribusiness, enterprise.
Organizational and economic mechanism of management of agro-industrial enterprises integration
Authors: Piven Alona
Published: June 2021

Introduction. The urgency of the vertically integrated structures analysis of agroindustrial production is condi-tioned by the need to ensure the food security of the state, create export potential, and ensure the enterprises competitiveness and structural modernization of production.
The purpose of the study is to substantiate the content and essence of the organizational and economic mechanism for managing the integration of agricultural enterprises.
Results. The promotion factors of agroindustrial complex development are determined. The directions for develop-ing domestic relations in various integration forms are provided. The geographical features of territorial development of rural space in Ukraine are considered. The decisive factors for the spatial organization of the countryside are identified. The main goals of the strategy of agroindustrial complex development are defined.
The features of clusters are distinguished inherent in complex economic systems: polycentricity, that is the presence of a number of leading organizations implementing the idea of balanced management of the cluster entities development; co-directional development is the only vector of cluster entities development; adequate display of synergistic effect on the basis of increasing the integrity degree according to the emergence law.
The efficiency factors of the clustering processes of the agro-industrial complex are determined: institutional, tech-nical-economic, production-economic, market conditions, economic-geographical, financial-investment, agrarian policy and scientific and technical. The circumstances of the need for in-depth development of a complex problem of improving the inter-sectoral exchange system of the region agro-industrial complex subjects have been identified. The structure of key fac-tors that determine the equivalence level of interbranch exchange in the agroindustrial complex is provided, which includes: resource support, efficiency of interbranch exchange, factors of the intraeconomic environment, structural-institutional, or-ganizational and managerial, state regulation.
Keywords: integration, agro-industrial production, cluster, factor, equivalence of interbranch exchange.
Marketing tools in mechanisms for managing the export potential of agro-industrial enterprises
Authors: Xinmeng Han
Published: June 2021

Introduction. Changes in the world and domestic economy require the agro-industrial enterprises to improve the process of managing export potential development. An important role in solving this issue is played by marketing tools. Its formation and use largely determines the competitiveness of agro-industrial enterprises and determines the situation on the this market.
The purpose of scientific research is to summarize the peculiarities of forming marketing tools in the mechanisms of managing the export potential development of agricultural enterprises.
Results. The essence and expediency of model introduction of using marketing management in domestic practice are substantiated. The orientation of marketing in agrarian production is determined. The factors are characterized that determine the conditions for the export potential of agro-industrial enterprises when entering international markets. The contradictions of economic character in the food marketing system are identified. The priority of marketing activity, which is to reconcile emerging contradictions, is highlighted. The essence definition of the competitive advantages concept is given from the point of view of enterprise economy, management, marketing, financial activity, logistics. The integration processes role in the consumer behaviour is outlined. The main function of economic instruments in the formation mechanism system of competitive advantages is determined. Segments (economic, technical and technological, quality of production, rules of relations, organizational) in the mechanism of competitive advantages formation are characterized on the basis of logistic approach at the entity level through a set of tools. The prices are determined as a lever of marketing activity of agrarian enterprise. Varieties of market saturation are defined. The communication marketing plans of practical and strategic importance are presented.
Conclusions. Improvement of marketing tools in the mechanisms of managing the export potential development of agro-industrial enterprises should take into account the world experience. An important task is its adaptation to domestic realities. This will maintain the proper level of competitiveness of domestic products.
Keywords: export potential, development management, economic potential, competitiveness, marketing tools, agroindustrial production, export.
The effectiveness of the monitoring and control system in the agricultural enterprises management
Authors: Havrylko Iryna
Published: June 2021

Introduction. Due to the impact of the global financial crisis and the growth of competition in the international market, control in the enterprise management is becoming important. It provides feedback between the control and managed subsystems of the enterprise.
The purpose of the research is to substantiate the effectiveness of the monitoring and control system in the agricultural enterprises management in an unstable economic environment.
Results. It is established that the existing approaches to the agricultural enterprise management do not contribute to the effective implementation of monitoring and control. The number of problems in the process of agribusiness management were identified based on expert analysis. It is determined that the development of strategic management in the agricultural enterprises activities is hampered by the lack of use of appropriate monitoring and control tools. The guidelines of agrarian business entities are determined in accordance with the market concept of enterprise management. The coefficient analysis of capacity utilization and profitability of agricultural enterprises is carried out. The inconsistency of the existing approaches of agricultural enterprises management to the requirements of the market environment has been established. It is revealed that the imperfect organization of enterprise management contributes to the formation of an unstable information base of enterprise control. The operative orientation of control in the enterprise management of the agrarian sphere and neglect of strategic factors of success are determined. It is substantiated that the integration of economic monitoring and control tools in the management system contributes to the growth of enterprises economic efficiency.
Conclusions. The formation of strategic goals of agricultural enterprises is based on the distorted implementation of the sustainable development concept. The presence of a significant number of factors is determined that inhibit the process of increasing the investment attractiveness level and economic efficiency of agricultural businesses.
Keywords: monitoring, control, enterprise management, agrarian business entity, efficiency, strategic management, monitoring and control tools, information base.
Certain aspects of evaluation of the level of efficiency of intensification in milk production
Authors: Kolosha Valery
Published: June 2021

Evaluation of the influence of production intensity in the field of dairy farming on the level of economic efficiency was performed using agricultural enterprises of the Region of Kharkiv and Chernihiv as examples. The enterprises were grouped according to the level of expenses per cow: up to UAH 10,000, UAH 10,000.1 - UAH 15,000, UAH 15,000.1 - 20,000, UAH 20,000.1 - 25,000 and more than UAH 25,000. It was established that production intensity in the field of dairy farming is very closely related with productivity of animals. In order to verify the significance of differences between groups under the parameter of cow productivity, comparison of the means by Student’s t-test was used that confirmed defi-niteness of this difference. Productivity of cows consistently increased from the first to the fifth group. It was determined that in absolute terms the largest difference was between the fourth and fifth groups of enterprises, which amounted to 1685 kg, and in relative terms - between the first and second - 37.0%. The regression model developed on the example of agricultural enterprises at the Region of Chernihiv allowed to determine influence and closeness of relationship between the level of prof-itability of milk production and independent indicators: productivity of cows (milk yield per 1 cow), the size of agricultural land, production cost of 1 quintal of milk and the share of milk in the structure of marketable products.
The nonlinear nature of the relationship between the cost per cow and the level of profitability of milk production has been established. Based on the constructed model, it was determined that in the agricultural enterprises of the Region of Chernihiv at the average level of management in 2016 the highest cost efficiency level (16.1%) took place for the expendi-ture of 29174.6 UAH / head. At agricultural enterprises of the Region of Kharkiv, the highest cost efficiency level in 2018 (17.3 %) was reported for the expenditure of UAH 40,241/head.
Key words: dairy farming, production performance, production intensity, cost efficiency, non-linear dependence of parameters, correlation model.
Vector analysis in the system of organizational and legal security management of agricultural business entities
Authors: Syomych Mykola
Published: June 2021

The management system formation of organizational and legal security of a business entity is a com-plex optimization process of decision making in dynamic and constantly changing conditions, which can simultaneously be characterized by uncertainty. In the classical formulation of the problems of modeling the optimized legal system of the sub-ject provides one objective function. In most cases, this function is a delineation of the economic component and will be a single criterion for increasing profitability while attracting cost constraints. Such a problem would be the only solution using linear programming theory. Such a theory will provide the development of the simplex method. But the situation of recent years with the use of single-criterion vector optimization problems allows us to consider them as partial, especially due to the involvement of factors of influence of different nature (economic, organizational, legal), which still have a system-ic influence. The latter, in turn, will not always be appropriate for the application of multi-purpose directed influence on a business entity. It is determined that the objective of the agricultural business entity objectively does not have a single de-nominator. Thus, the study of individual sources allows to distinguish at least economic and non-economic groups. In this way, a business entity cannot directly focus solely on the influence of a single purpose, economic, organizational or legal. Therefore, a business entity must identify several of the most significant landmarks. An example of a more successful appli-cation of vector analysis to the conditions of organizational and legal support of agricultural business entities is the use of a genetic algorithm. It is the basis for the gradual improvement of final solutions and the variety of methods for constructing global vector optimization criteria that will provide the corresponding adaptability functions. The application of this ap-proach, as well as the use of modern software under the conditions of validity and adequacy of the target functions, will become a reliable tool for the best directions of the strategic management development in the system of organizational and legal security of the subjects of agricultural business.
Key words: vector analysis, optimization, organizational and legal security, business-subject, agricultural busi-ness, efficiency.
Integrated agricultural associations in Ukraine: current status and development prospects
Authors: Nakisko Oleksandr , Maiboroda Olena
Published: June 2021

The current state of agricultural integrated associations in Ukraine is considered. Their significant distribution is analyzed, the variety of forms of integration in the developed countries of the European Union and the USA is investigated, their crucial importance in ensuring food security of the country and significant contribution to international trade is proved. The experience of forming vertically integrated structures in agro-industrial complex is considered. It is proved that the creation of vertically integrated structures in the agro-industrial complex solves the problem of food security of the coun-try, increases food exports, reduces disparities between industries, optimizes price chains from agricultural producers to the final consumer.
Attention is drawn to the relevance of the study of the cooperation current state in rural areas in terms of promoting its revival, including: legal requirements for the formation of a diversified agricultural economy as a basis for rural man-agement, farms development, agricultural cooperatives and other relatively new organizational forms of agricultural entre-preneurship. Since currently the state does not have enough funds to establish a wholesale market, it is advisable to create alternative, small organizational forms of wholesale sales in rural areas. This may be cooperation in the field of procurement and marketing of agricultural products. Such cooperatives are designed to perform certain marketing functions. Peculiarities of domestic and foreign integrated formations development, motivation of direct participants to joint production-economic and marketing actions, coordination and carrying out of joint economic, scientific-technical policy, formation of regional economic complexes are generalized. The advantages and disadvantages of cooperation among other organizational and legal forms, as well as the advantages and disadvantages provided by agricultural holdings to agricultural producers are considered. The generalization of the conducted researches gave the chance to investigate motivation of the basic partici-pants, ways of realization of integration processes in market conditions.
Key words: integration, integrated formations, integration processes, investments, innovations, investment climate, cooperation, agriculture, market infrastructure, diversification, associations, argoholding.
Formation of commodity distribution policy in integrated structures
Authors: Mandych Oleksandra , Naumenko Inna , Romaniuk Iryna
Published: June 2021

The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market regulation, which will reduce the length and width of distribution channels and reduce the use of resources of both enterprises and the country as a whole. It is substantiated that the marketing policy of distribution of goods is the basis of business and the core of any business projects, plans and long-term schemes for the development of marketing activities. In this regard, a scheme representing the marketing policy of product distribution as an integrator of production and market has been developed, its role and significance for different functional levels of government: business, regional and national. It is determined that in addition to economic importance, marketing policy in the distribution of integrated structures also has a social vocation, which today is associated not only with reducing the time, effort and money of consumers to purchase the necessary and quality goods and services. It is established that when deciding on distribution channels, domestic producers, first of all, must take into account a number of factors influencing the choice of intermediaries, and the effectiveness of domestic produc-ers depends not only on the correct choice of distribution systems, but also largely on the marketing approach. in the man-agement of the formed distribution channels. It is determined that marketing management provides domestic producers with effective planning of various activities, including the use of new technologies in distribution policy, which allows to enter foreign markets.
Key words: marketing, marketing policy, distribution of goods, components, distribution channels, marketing tools, integrated structures, commodity producers.
Sustainable enterprise development: dualism of conceptual approaches
Authors: Sliusareva Liudmyla , Zhmailov Valery
Published: June 2021

The author 's approach to the formation of the definition of enterprise sustainable development is offered on the basis of generalization of existing approaches to its interpretation in the domestic scientific literature in the article. The need to improve the conceptual and categorical apparatus of the subject of study is due to differences in the scientific environment of common approaches to its interpretation.
It is determined that the enterprise sustainable development should be formed in the environment, taking into account two essential principles: the formation of a balanced relationship in the triad of economy, ecology and social sphere, which means the optimal use in the interests of man and nature of the resources provided by economic development; solving production problems, based on the introduction of responsible innovations related to development not only at the present stage, but also taking into account the interests of future generations. The connection of economic, social and ecological components is described within the framework of socio-ecological-economic triad in the system of sustainable development. The authors consider the sustainable development of the enterprise as a systemic and complex process of strategic transformation of the business entity, which includes a system of socio-environmental values and is based on the introduction of responsible innovations under the influence of the competitive environment and external factors.
It is determined that the management of the enterprise should make every effort, use all management functions in order to influence all potential stakeholders in order to create a sustainable environment for their activities. There is some contradiction in this, because, on the one hand, sustainable development can be a competitive advantage that will distinguish the producer from others, and on the other - constant demand must form an adequate consumer market, and this will lead to changing living conditions and new players on the market.
Key words: sustainable development of the enterprise, socio-ecological-economic triad, responsible innovations, competitiveness of the enterprise.
Economic evaluation of the use of trading strategies in the commodity exchange market
Authors: Podsokha Anna
Published: June 2021

Introduction. The development of the domestic economy largely depends on the stock sector. Exchanges are one of the key elements of the market mechanism. Their role is to establish links between producer and end consumer. Exchanges help to determine the objective market value of products, increase its competitiveness.
The purpose of the research is to generalize the theoretical aspects of evaluating the use of trading strategies in the commodity exchange market.
Results. The main shortcomings of the developed strategies of traders are highlighted. It is established that the influence of the trader is the most unpredictable factor in the process of forming and implementing strategies. The importance of keeping a trader's diary is noted. It was found that the trader reflects not quite the real situation in the process of keeping a diary. This reduces the level of objectivity of information. The structure is described and the method of filling in the trader's diary is considered. The role of keeping a transaction log for the trader is substantiated. The importance of risk management in the process of exchange trading is noted. The role of the decision-making mechanism is described in the trading stock market in conditions of uncertainty. The essence and stages of risk management strategy are determined. Price types of risks are characterized. Risk assessment methods are systematized. The main methods of risk management are given. Methods of risk avoidance, methods of risk reduction, methods of risk absorption and financing, methods of risk transfer are described. Emphasis is placed on the expediency of consistent use of these methods. Measures to minimize the degree of risk (diversification of assets, hedging and risk insurance, creation of reserves to cover risks) are identified.
Conclusions. The development of traders' strategy should reduce risks in exchange activities. The formation of such a strategy takes into account many factors. It is proved that the use of risk management methods is the key to the effective operation of traders. The possible results from the introduction of such methods are described.
Keywords: commodity exchange, trader, trading strategy, risk management, economic evaluation.
Rationalization principles of product specialization choice of production in agrarian enterprises
Authors: Holovanova Hanna
Published: June 2021

The research is devoted to the scientific analysis of the rational choice principles of commodity specialization taking into account the functioning specifics of agricultural enterprises. The main tasks are identified, the solution of which has the potential to improve the internal specialization. There are among them: the maximum production increase in each unit, effi-cient use of production funds and work-force, improving the production efficiency. The adaptation process of commodity specialization of agricultural enterprises to market conditions is structured. Eight stages of it are distinguished: from deter-mining the change volume related to the enterprise adaptation to the external environment, to adjusting the system of opera-tional, tactical and strategic planning. In the factor analysis framework of the internal and external environment of agrarian enterprise, the determinants of its product specialization are systematized. The author's vision of the organizational and economic mechanism of managing the specialization of agricultural enterprises is outlined. The tendency to update the re-search of the risk system in the managing process the specialization of agricultural enterprises has been noted. This system has included the following risks: market, personnel, financial, legal, natural-climatic, logistical, agro-technological, the only mechanism for regulation in many branches of agriculture. The conclusion is made that substantiation of construction con-ceptual bases of organizational and economic mechanism of commodity specialization management of agrarian enterprise allows to realize adaptation development strategies of production and commercial activity. The basis is a comprehensive consideration of the factors of external and internal environment in the components mobilization of production and economic potential, as well as determining the configuration of management systems of commodity specialization in enterprise man-agement.
Keywords: agricultural production, specialization, commodity specialization, commodity structure, agrarian enter-prise.
Theoretical and methodical basis of key indicators of agricultural enterprise activity
Authors: Reznik Nadiia , Podolyanko Inna
Published: June 2021

Introduction. In the context of socio-economic transformation of particular importance is the study of the problem of labor quality management, the analysis of social factors of its growth, determination of the nature and forms of intellectual capital. At present, the availability of qualified personnel with technical skills is insufficient. The first is the need for em-ployees to have business qualities that are not only related to the technical component but also to the vision of the organiza-tion itself.
The purpose of the research is to analyze practical recommendations for improving the enterprise management system and its activities based on KPI as a tool for effective management.
Results. The authors argue that the KPI system is necessary for companies to understand how key performance indi-cators are in relation to goals and strategic initiatives in the long term. It is researched that when evaluating the personnel it is important to choose such indicators that can best identify the differences in the level of professional success, as a necessary prerequisite for the professional growth of employees, improving their qualification level, satisfaction, and as a result - a high quality of work is to deepen the content of work. The KPI metrics system promises employees clear goals and transpar-ent bonuses. It has been proven that the event is well-conducted, as a business evaluation of the staff can increase the efficien-cy of agricultural enterprises.
Conclusions. It is proved that the system of balanced indices includes the KPIs required for each control object (structural, functional units) and the method of their evaluation. These systems or techniques form the basis for decision-making, are based on evaluating the effectiveness of the company and are aimed at achieving its strategic goals.
Keywords: evaluation of enterprise activity, management system, KPI indicators, personnel policy, employee effi-ciency, business processes.