MODELING OF THE COMPANY FINANCIAL PLANNING SYSTEM
Authors: PROSKUROVYCH O. , GORBATYUK K. , VALKOV O. , VALKOVA O. ,   Khmelnytskyi National University
Published: January 2025

The current conditions of economic development are characterized by a high level of uncertainty of the external environment, which leads to increased risks and losses when making financial decisions, and are turned by the financial crisis of the vast majority of domestic enterprises. This requires a thorough optimization of the use of financial resources, improving the accuracy of forecasting and planning of financial and economic activities of business entities. Therefore, financial planning methods should be more actively used for the successful functioning of industrial enterprises.
The practice of functioning of most domestic enterprises has proved that the processes of financial planning and budgeting are ineffective due to conceptual errors in the field of financial management, inconsistency with the process of strategic planning, technological limitations of the instrument chosen for the implementation of financial planning. The increasing degree of information uncertainty and environmental instability are causing financial plans to come to fruition under conditions other than those predicted. The presence of these problems indicates the need to develop and apply fundamentally new approaches to financial planning in the uncertainty inherent in a market economy. In order to ensure effective management of the finances of national enterprises, it is urgent to create an adaptive system of financial planning, which should be flexible regarding the conditions of implementation of financial plans, and methods of its practical use based on the introduction of the latest information technologies. The main purpose of this article is to study theoretical approaches to determining the category of “financial planning”, analysis and development of models and methods of financial planning at an industrial enterprise for the use of correlation and regression analysis to further predict its financial result. The scientific article analyzes the activities of an industrial enterprise and econometric modelling and forecasting of the net financial result, which allows to improve the financial system marketing planning at the enterprise. The results of the analysis of the financial condition of the manufacturing enterprise indicate its instability, and recently the situation has worsened significantly - the enterprise has been in a financial crisis, solvency has been violated, and the size of the net financial result has been reduced. The correlation and regression analysis of changes in net profit, under the influence of equity, balance sheet currency, current assets and fixed assets, allowed us to determine the influence of individual factors on the dynamics of the effective indicator. In the process of econometric modelling, models of net profit for the functioning of the financial planning system are constructed, which are adequate for the coefficient of determination and for the Fisher criterion. Based on the results of econometric modelling, the net profit of an industrial enterprise was forecasted for the functioning of the financial planning system for the future.