bluuebunny/crossref_metadata_2025 huggingface dataset:
Upaya Pengembangan Keterampilan Menulis Puisi Siswa Kelas V SD Dengan Memanfaatkan Media Lingkungan
Authors: Paramitha Putu Elvira Pradnya
Published: August 2024

The use of environmental media in learning to write poetry offers a solution to increase students' interest and ability in writing poetry. Environmental media refers to all aspects around students that can be used as inspiration or learning materials, such as natural beauty, the uniqueness of local culture, and social phenomena that occur around them. The purpose of this study is to find out how the utilization of environmental media in an effort to develop the poetry writing skills of fifth grade elementary school students. This research is a qualitative research, the method of data collection in this research is literature study and observation. The results showed that the utilization of environmental media in teaching poetry writing in elementary school is very important. Nature, local culture, and social life around the school become a rich source of inspiration. This medium has been proven effective in developing students' poetry writing skills, improving vocabulary, emotional expression, and cultural and social understanding. However, there are challenges such as limited resources, rigid curriculum, and variations in students' attention. A holistic approach is needed, combining academics with environmental and cultural sensitivity. Collaboration between schools, teachers, students, parents and communities is needed to overcome these barriers, with creative strategies to integrate environmental media in the learning process effectively.
Penerapan Media Pembelajaran Papercraft Dalam Meningkatkan Kreatifitas Menggambar Seni Budaya Dan Prakarya (SBDP)
Authors: Wina Maryuni Ni Putu , Sari Adi Purnama
Published: August 2024

This research explores the application of papercraft as a learning medium to enhance creativity in drawing Cultural Arts and Crafts (SBDP). The study aims to assess the potential of papercraft in the context of SBDP education and its impact on students' creativity. The research methodology employed qualitative methods, specifically document analysis, to gather data on the implementation of papercraft in SBDP education. The findings indicate that papercraft serves as an effective tool for improving students' creative skills in SBDP. It facilitates the development of technical skills, fosters a deeper understanding of cultural arts, and encourages creative thinking. Moreover, papercraft has the potential to address challenges in SBDP education, such as resource limitations and student resistance. Furthermore, papercraft not only enhances learning but also motivates students, stimulates their imagination, and provides memorable learning experiences. With competent teacher support and seamless integration into the SBDP curriculum, papercraft can become a valuable addition to the field of cultural arts and crafts education. In conclusion, the application of papercraft in SBDP education represents a positive step toward enhancing students' creativity. Papercraft serves as a medium that allows students to tap into their creative potential and gain a deeper understanding of cultural arts. With proper implementation, papercraft has the potential to be an innovative and effective learning tool in SBDP education.
Combination of the PARPi and ARSi in advanced castration resistant prostate cancer: a review of the recent phase III trials
Authors: Panebianco Martina , Cereda Vittore , D’Andrea Mario Rosario
Published: August 2024

Tumors with an impaired ability to repair DNA double-strand breaks by homologous recombination, including those with alterations in breast cancer 1 and 2 (BRCA1 and BRCA2) genes, are very sensitive to blocking DNA single-strand repair by inhibition of the poly (ADP-ribose) polymerase (PARP) enzyme. This provides the basis for a synthetic deadly strategy in the treatment of different types of cancer, such as prostate cancer (PCa). The phase 3 PROfound study was the first to lead to olaparib approval in patients with metastatic castration resistant PCa (mCRPC) and BRCA genes mutations. In recent years, the benefit of combination therapy consisted of a PARP inhibitor (PARPi) plus an androgen receptor signalling inhibitor (ARSi), was evaluated as first-line treatment of mCRPC, regardless of the mutational state of genes, participating in the homologous recombination repair (HRR). This review explores the role of PARPi in PCa and analyses the data of latest clinical trials exploring the PARPi—ARSi combinations, and how these results could change our clinical practice.
Financial Self-Sufficiency of Territorial Communities and Provision Mechanisms in Conditions of Decentralization
Authors: O. Yu. Kotsiurba  , V. V. Sybirtsev  , Т. A. Melnyk
Published: August 2024

The article is paid to the issues of substantiating the expediency of improving the mechanisms for strengthening the financial self-sufficiency of territorial communities and specifying ways to intensify such processes. The thesis proves that extending the powers of local governments to administer local taxes and fees, as well as strengthening the control over their revenues, will help to mobilize additional revenues for local budgets, which are not used for certain reasons. Updating the mechanism of horizontal equalization of the tax capacity of local budgets will minimize the gaps between delegated powers and financial resources. Improving the mechanism of municipal borrowing will help to expand the rights of communities to access investment resources, and normalizing the institutional framework will help to complete the decentralization reform.
Theoretical Approaches to Determining the Economic Essence of Corporate Management of the Integration of Industrial Enterprises and Associations
Authors: Hryhorash S. Yu.
Published: August 2024

The work expands the classification system of types of integration and integration associations of industrial enterprises. Various types of integration structures are schematically presented according to the form of potential pooling. The features that can be used to characterize integration associations of enterprises are singled out.
The characteristics of the organizational forms of diversified integration associations of joint-stock industrial enterprises are given. Strategic alliances and determination of the features of integration of spheres of activity in various forms of association of industrial enterprises have been studied. A comparative analysis of the integration of spheres of activity with various forms of association of industrial enterprises was carried out.
The organizational and economic forms of formation of corporate integration associations are summarized and systematized. The specifics of the process of integration of spheres of activity in various forms of unification of enterprises have been determined.
Partnership as a Form of Economic Interaction in the Market of Educational Services
Authors: Litviak A. V.
Published: August 2024

The article examines the role of partnership as an effective tool in the system of forming the competitiveness of out-of-school musical education institutions in the modern market of educational services.
Through the analysis of various forms of partnership with music institutions, businesses, public organizations and other subjects, the publication highlights the advantages of such an approach for improving the quality of education, expanding opportunities for students and ensuring a stable position of music education institutions in the market. The importance of partnership as a strategic tool for increasing the competitiveness of out-of-school music education institutions is analyzed.
Through the study of current trends in the field of modern education and innovative development, the research paper highlights various aspects of partnership with other institutions, music organizations, business and public organizations. Focusing on the interaction between different actors, opportunities for expanding educational programs, improving the quality of education and creating a favorable environment for the development of talented musicians and vocalists were considered. Emphasis is placed on the importance of cooperation between various participants in the educational process to achieve successful results in extracurricular music education.
The results of the study confirm the need for partnership, economic interaction and cooperation between various sides of the education system to achieve success and effective development of modern music education.
Integration of Innovative Inspection and Examination Mechanisms to Build An Efficient and Coherent Supervision System
Authors: Zhou Fuping , Li Yingjie
Published: August 2024

With the rapid growth of China’s economic strength, the relevant departments of the state pay more and more attention to the issue of financial and accounting security and supervision. Party inspection and audit as a common supervision mode in the new era of China’s financial and accounting audit work, through the inspection and audit can give full play to the supervision function of the audit work to ensure the safety of financial and accounting. In practical application, the inspection and audit mode requires efficient synergy between local audit departments and other supervision departments to give full play to its advantages. Therefore, the relevant local departments should focus on the innovation of audit co-ordination mechanism, through the construction of efficient and coherent supervision system, to deepen the supervision of finance and accounting, to provide more stable guarantee for economic development.
Examination of Uniball Sports Entering the Physical Education Teaching Materials of Higher Vocational Colleges in the View of Curriculum Theory
Authors: Li Qiannan
Published: August 2024

Uniball is a new sport that integrates traditional Chinese sports culture and modern sports. Uniball, as an emerging sports, should belong to the problem of textbook compilation, that is, the research content of curriculum theory. The significance of studying Uniball from the perspective of curriculum theory is that: the teaching value and sports spirit of Uniball are the decisive forces for its entry into higher vocational physical education textbooks; the entry of Uniball into higher vocational sports textbooks is due to the teaching reform; The entry of physical education textbooks in higher vocational colleges is the result of a variety of factors; curriculum organization has a restrictive effect on the entry of sports teaching materials in higher vocational colleges.
Strategi Penerapan Pemasaran Digital Marketing pada Warung Sembako Bintang
Authors: Sentoso Antony , Nurhidayati Mualifah , Riana Sheril Fitri , Lo Mischelle , Jovina Jovina , Tan Ricky
Published: August 2024

Pesatnya perkembangan teknologi dan digital mendorong transformasi dunia pemasaran secara konvensional (offline) menjadi secara digital (online) hal ini juga berlaku pada UMKM. Usaha Mikro Kecil dan Menengah (UMKM) berperan strategis dalam proses pembangunan ekonomi nasional dengan meningkatkan PDB negara Indonesia dalam menghadapi Era Industri 4.0. sehingga penerapan pemasaran digital perlu dilakukan oleh UMKM demi meningkatkan penjualan yang dapat berpengaruh terhadap perekonomian negara. Kegiatan pengabdian ini bertujuan untuk melakukan analisa terhadap strategi pemasaran yang telah dilakukan oleh UMKM Warung Sembako Bintang dan memberikan wawasan dan menerapkan strategi pemasaran secara digital yang berguna untuk memperluas jangkauan pemasarannya. Metode pelaksanaannya berupa koordinasi, perencanaan, pelaksanaan hingga monitoring terhadap kegiatan yang dilakukan dengan mitra. Hasil dari kegiatan ini berupa adanya transformasi strategi pemasaran secara digital dapat mempermudah UMKM Warung Sembako Bintang dalam memperluas pemasarannya
PRODUCTION OF WOOD PLASTIC COMPOSITES AS A SUSTAINABLE SOLUTION FOR THE POST-HARVEST AGRICULTURE WASTE AND PLASTIC WASTE
Authors: Ghoneim Ahmed ,   Department of Industrial and Management Engineering, College of Engineering and Technology, Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt, Youssef Yehia , Hassan Mohamed K. ,   Department of Industrial and Management Engineering, College of Engineering and Technology, Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,   Department of Industrial and Management Engineering, College of Engineering and Technology, Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt
Published: August 2024

Pollution caused by burning the post-harvest agriculture waste and plastic waste in is a very serious problem that needs a solution. The amount of agricultural waste in Egypt ranges from 30 to 35 million tons a year. Out of this amount, only 11 million tons are used as animal feed and organic manure and the rest is burned. Egypt also produces 5.4 million tons of plastics yearly, only 20% of which is recycled. The rest is either burned resulting in highly toxic dioxins or dumped in water sources causing endanger to aquatic life. Egypt does not produce wood and imports more than three billion dollars’ worth of wood yearly, including wood plastic composites (WPC). WPC is a composite material widely used in decking, fencing, garden furniture, cladding, and kitchen cabinets and made of wood fiber, thermoplastics, and additives. This work investigates the sustainable sources to produce WPC from different types of agriculture and plastic wastes. To produce WPC of high quality, the processing, physical, and mechanical testing were carried out on the produced WPC. Three types of post-harvest waste were experimented, orange tree trimmings, cotton stems, and casuarina tree trimmings. Both virgin and recycled High Density Polyethylene (vHDPE & rHDPE respectively) plastic were experimented. Both Maleic Anhydride grafted polyethylene (MAPE) and silane coupling agents were also experimented. Results show that, the compound that had the best WPC properties had the following recipe: orange wood at 50% by weight with 0.11 mesh size, rHDPE at 50%, MAPE coupling agent at 5%.
Play it again, but more sadly: Influence of timbre, mode, and musical experience in melody processing
Authors: Armitage James , Eerola Tuomas , Halpern Andrea R.
Published: August 2024

The emotional properties of music are influenced by a host of factors, such as timbre, mode, harmony, and tempo. In this paper, we consider how two of these factors, mode (major vs. minor) and timbre interact to influence ratings of perceived valence, reaction time, and recognition memory. More specifically, we considered the notion of congruence—that is, we used a set of melodies that crossed modes typically perceived as happy and sad (i.e., major and minor) in Western cultures with instruments typically perceived as happy and sad (i.e., marimba and viola). In a reaction-time experiment, participants were asked to classify melodies as happy or sad as quickly as possible. There was a clear congruency effect—that is, when the mode and timbre were congruent (major/marimba or minor/viola), reaction times were shorter than when the mode and timbre were incongruent (major/viola or minor/marimba). In Experiment 2, participants first rated the melodies for valence, before completing a recognition task. Melodies that were initially presented in incongruent conditions in the rating task were subsequently recognized better in the recognition task. The recognition advantage for melodies presented in incongruent conditions is discussed in the context of desirable difficulty.
THE INFLUENCE OF ESG DISCLOSURE SCORE ON THE COST OF CAPITAL IN THE MANUFACTURING COMPANY
Authors: Sidi Rai Ni Made Gianti Dirdasih , Ismawati Anastasia Filiana
Published: August 2024

This study examines the relationship of ESG disclosure score to the cost of capital. ESG disclosure score is proxied individually, namely environmental disclosure score, social disclosure score and governance disclosure score taken from Refinitiv. The cost of capital in this study is proxied by the cost of debt and equity. The population of this study is manufacturing companies listed on the Indonesia Stock Exchange from 2014 to 2021. Data collection using secondary data comes from annual reports and ESG disclosure scores from Refinitiv and data analysis using multiple linear regression with the help of Stata software version 17. The results state that the environmental and social disclosure score has no significant effect on the cost of equity. The governance disclosure score has a significant negative effect on equity costs. The environmental and governance disclosure score has no significant effect on the cost of debt. Social disclosure score has a significant negative effect on the cost of debt.
FACTORS INFLUENCING INVESTMENT DECISIONS IN PROPERTY AND REAL ESTATE SUB-SECTOR COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE
Authors: Safrizal Safrizal , Istiqomah Nur , Masril Masril
Published: August 2024

The purpose of this study is to ascertain how liquidity, profitability, and investment opportunities affect stock investment decisions in companies in the Property and Real Estate subsector listed on the Indonesia Stock Exchange between 2018 and 2021. During the conduction of this study companies in the Property and Real Estate subsector are made up of 65 companies. Purposive sampling was used to select a sample of 17 companies. Quantitative data were used in this research. Secondary data from the company's financial reports serve as the data source. The examination results show that liquidity somewhat affects corporate share choices, productivity and venture open doors to some extent meaningfully affect corporate security choices. In the meantime, it demonstrates that stock investment decisions are influenced positively by liquidity, profitability, and investment opportunities.
PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE
Authors: Alexander Kevin Martin , Efrata Tommy Christian , Kristanti Lili
Published: August 2024

The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect  significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research.
PENCIPTAAN EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI ADVERTISING LITERACY DENGAN TIE STRENGTH SEBAGAI PEMODERASI
Authors: Tjiong Evelyn , . Teofilus
Published: August 2024

Abstract: This research is done to see the effect and pattern on advertising literacy with communication effectiveness thats is moderated by tie strength on start-up business of Universitas Ciputra students. Referring to the condition that occurs is the lack of advertising literacy knowledge that is possessed so that making marketing communication become in effective, therefore through this research can help start-up business to form good business performance. The researcher in this research has gathered successfully by using as many as 140 respondents using purposive sampling and are limited to certain individual, that is, start-up business of 2017 Universitas Ciputra students who use Instagram as marketing tool and have ever made content advertisement design in Instagram. The result that is obtained in this research is there is significant relationship between advertising literacy and communication effectiveness without any moderation variable. However, if the presence of tie strength as moderation variable that makes the relationship between advertising literacy and communication effectiveness become insignificant in order to be able to form communication effectiveness when tie strength becomes independent variable.
Keywords: advertising literacy, communication effectiveness, tie strength, start-up business
PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB
Authors: Sanjaya Kevin , Utami Christina Whidya , Gosal Gladys Greselda
Published: August 2024

The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple regression analysis. The independent variables are word of mouth, trust and store atmosphere, while the dependent variable is purchase decision. The result of  F hypothesis test indicates that the regression model that is used in the research is stated feasible. The results of the t test analysis show that the variables word of mouth, trust and store atmosphere partially affect positive significant on consumers’ purchase decision of Fashion One Lombok, NTB. Therefore, it can be concluded that if each word of mouth, trust and store atmosphere gets better, it will be able to increase consumers’ purchase decision.
PENGARUH SELF-LEADERSHIP TERHADAP ENTREPRENEURIAL PERFORMANCE DENGAN SELF-EFFICACY SEBAGAI VARIABEL MEDIASI DI PROJECT BUSINESS MAHASISWA IBM 2018
Authors: Rubowo Michael Helton , Sudyasjayanti Christina
Published: August 2024

The study aims to find out the influence of self-leadership on entrepreneurial performance with self-efficacy mediating this relationship in the 2018 IBM student project business at Ciputra University Surabaya. Leaders have an important role, so the CEO was used as a criterion in selecting the population.
The population in this study was the CEO of the 2018 IBM student project business at Ciputra University Surabaya. To answer the problems in this study, the authors uses Structural Equation Modeling (SEM) measuring instrument using PLS. The sampling technique was conducted using probability sampling techniques using the Slovin to determine the number of samples. Collecting data by distributing questionnaires using a Likert scale.
The results of this study indicate that 1) self-leadership has a positive and significant effect on entrepreneurial performance 2) self-leadership has a positive and significant effect on self-efficacy 3) self-efficacy has a positive and significant effect on entrepreneurial performance 4) self-efficacy mediates the relationship of self -leadership and entrepreneurial performance partially.
 
Key words : self-leadership, self-efficacy, entrepreneurial performance, CEO of project business
PENGARUH GAYA HIDUP TERHADAP MINAT BELI PRODUK KAYU TREE-X
Authors: Hadi Yashinta Armadita , Tambunan Damelina Basauli , Sumaji Yoseva Maria Pujirahayu
Published: August 2024

Covid-19 pandemic causes great impact on all aspects. Event a lot of companies hold to do marketing activity for a while until the condition starts to be  normal and under controlled. Each individual reaction on crisis situation during  pandemic like recently is different. In addition, during the pandemic, it also causes change of consumer behavior. Survey that had been done by BPS in 2020 showed that there was income change either UMK or UMB. There was income change of course got decreased of 82.29% for UMB and as many as 84.20% for UMK. This  income change was caused by its decrease of economic condition due to Covid 19. Its weakening of community purchase intention played great role in income decrease that was experienced by UMK and UMB. This research is done to test the lifestyle factor of risk takers on handicraft product purchase intention, the lifestyle factor of experiencers on handicraft product purchase intention and the lifestyle factor of traditionalists on handicraft product purchase intention. This research uses quantitative method. The population of the research is men and women age of 18 to 29 years old in which its number is certainly unknown. The sampling technique in this research is non-probability sampling with 96 samples. The tool that is used in this research is SPSS 22. This research uses multiple linear regression analysis. The result of this research is the lifestyle of risk takers and the lifestyle of traditionalists significant effect on handicraft product purchase intention.
Keywords: Lifestyle of risk takers, Lifestyle of experiencers, Lifestyle of traditionalists, purchase intention
Pengaruh Produk, Harga, Tempat, Proses dan Orang Dalam Bauran Pemasaran Terhadap Kepuasan Pelangan Mustep.id
Authors: Budhy Kurniawan Setya , Sidharta Helena
Published: August 2024

Mustep.id merupakan bisnis yang bergerak dibidang makanan dan minuman khususnya kopi. Idebisnis Mustep.id berawal dari tren kopi yang ramai dikalangan masyarakat Indonesia, berangkat dari ide tersebutlalu dikembangkan menjadi kedai kopi modern yang mengusung konsep industrial jepang yang nyaman untukpertemuan formal dan non-formal serta tidak hanya menjual produk olahan kopi. Untuk mengamati fenomenapenelitian maka dilakukan kegiatan pra survei penelitian. Kegiatan pra survei dilakukan dengan cara kegiatanwawancara langsung kepada beberapa rekan kerja dan pelanggan untuk mengetahui masalah apa yang terdapatdidalam masyarakat atau pasar sehingga dapatlah masalah seperti kualitas produk, tempat, harga, pelayanan,prosedur/aturan/tata kerama dalam sebuah bisnis menjadi sebuah tolak ukur calon pelanggan untuk berkunjungatau menjadi pelanggan tetap sebuah kedai kopi atau kafe. Berdasarkan hasil pra-survei yang dilakukan tidakada yang melihat variabel promosi dan bukti fisik sebagai indikator/variabel maka peneliti memutuskan untukmeneliti 5P. Metode ini juga banyak digunakan untuk bisnis start-up atau korporat sehingga sangatmemungkinkan untuk diterapkan pada Mustep.id. Dalam penelitian ini diamati bagaimana pengaruh produk,harga, tempat, proses, dan orang terhadap kepuasan pelanggan. Data penelitian diperoleh dari penyebarankuesioner kepada responden penelitian sebanyak 110 responden. Data yang diperoleh diolah menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa tempat dan produk tidak berpengaruhterhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa harga, proses, dan orang berpengaruhsignifikan terhadap kepuasan pelanggan.
PENGARUH JOB SATISFACTION DAN EMPLOYEE ENGAGEMENT TERHADAP TURNOVER INTENTION PADA PT. HARAPAN JAYA MULTI BISNIS
Authors: Winarso Jhana Vasabha
Published: August 2024

The purpose of this research is to analyze the effect of job satisfaction and employee engagement on turnover intention at PT. Harapan Jaya Multi Bisnis. The method that will be used in this research is quantitative research method by using Multiple Linear Regression. The number of population that is determined is all employees at PT. Harapan Jaya Multi Business. This research will use questionnaires that will be distributed to company employees as respondents to fullfil data in this research. The technique that is used in sampling are every employee at PT. Harapan Jaya Multi Bisnis. Independent variables are job satisfaction and employee engagement, and dependent variable is turnover intention. The analysis that is used is validity test, reliability test, multiple linear regression analysis and hypothesis test that is used are partial test (t test). Data analysis is assisted by SPSS software. After its result is analyzed, it is found that when employee's job satisfaction is increased therefore will decrease the employee's turnover intention. It can be concluded that job satisfaction and employee engagement have effect on turnover intention at PT. Harapan Jaya Multi Bisnis.
PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU
Authors: Terrasista Novanda Crysma , Sidharta Helena
Published: August 2024

This research is done to find out the effect of social media marketing and brand image on consumer buying interest in KAKU business project. By knowing the influence of social media marketing and brand image on consumer buying interest, it is hoped that KAKU will be able to increase the buying interest of potential consumers. If buying interest has increased, it is expected that prospective consumers can make purchases at KAKU. In this research, 4 indicators were used for buying interest, namely AIDA which stands for attention, interest, desire, and action. 5 indicators are used to measure social media marketing variables and 4 indicators are used to measure brand image. This research was conducted with reference to primary data obtained from the results of distributing questionnaires. The selected population is female followers of social media marketing Instagram KAKU business project. Sample calculation is done by using the Slovin formula. The sampling method used in this research is non-probability sampling using purposive sampling technique. Data was collected using a questionnaire via Google Form which was distributed to women followers of social media marketing Instagram KAKU business project with a total of 131 respondents. The data analysis method used in this study was Statistical Product and Service Solutions (SPSS) with multiple linear regression analysis techniques. The results in this research indicate that there is a significant influence between social media marketing and brand image on consumer buying interest in the KAKU business project. With this result, KAKU must improve its marketing through social media and maintain its brand image to remain positive in the perception of its target market.
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE
Authors: Suciawan Chyntia Christina , Melinda Tina
Published: August 2024

Fashion development in Indonesia recently develope rapidly. This thing is evidenced by the number of local fashion business that has different value ​​and brand identity. One of the local fashion brands that has  unique brand value and identity is baticue. Baticue is fashion business that gives batik nuance in each product. At this time, brand awareness and brand trust are the keys of business success because consumers trust the business so that can increase one's purchase intention. This research is done to find out how important brand awareness and brand trust on purchase intention of baticue consumers is. To get  data, therefore the writer distributes questionnaires to 97 respondents that have age criteria of 17 to 26 years old, follow trend development and interested towards product that has batik nuance. In this research, using non-probability sampling method with purposive sampling type that is used for sampling. Data that is obtained will be analyzed using  SmartPLS (Partial Least Square) program. The data that is used consists of two, that is, primary data and secondary. Primary data consists of questionnaire result, whereas secondary data from this research is from journal and some other things that are related to research variable. The result of this research proves that brand awareness and brand trust affect positive on purchase intention of Baticue consumers.
PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA
Authors: Aurelia Jessie , Wriyakusuma I Gusti Bagus Yosia
Published: August 2024

Technology has developed rapidly and fast in recent era, and people have considered smartphones as necessity that cannot be separated from daily life. Annually the number of smartphone users gets increased and the competition of smartphone manufacturers gets tighter and tougher. A lot of criminal cases that occur in Indonesia are committed to get smartphones. Apple Inc. company is one of the leading companies in the world technological sector and has successfully become the most precious brand in the world for 13 years. The smartphone of iPhone itself has become the leader of smartphones in the world. This research is done to find out the effect of product quality, lifestyle, and brand image on purchase decision of iPhone in Surabaya city. This research uses quantitative approach with non-probability sampling technique and purposive sampling method. The number of samples that is used in this research is as 160 iPhone users who domicile in Surabaya. In this research, multiple linear regression analysis is done by using SPSS program. The result shows that the variables of product quality, lifestyle, and brand image affect positive and significant on purchase decision of iPhone in Surabaya city. Those three independent variables simultaneously affect purchase decision. The implication of the result of this research is expected to assist Apple company to find out the viewpoint of iPhone consumers especially iPhone users in Surabaya city. The company is expected to be able to adapt with the product or strategy that can be implemented in Indonesia because from those three independent variables that are analyzed, there are several things that need to be improved and maintained by Apple company.
Keywords: iPhone, product quality, lifestyle, brand image, purchase decision
THE EFFECT OF ONLINE CUSTOMER REVIEW ON TRUST THAT AFFECT DND PET CONSUMERS’ BUYING INTENTION IN SHOPEE MARKETPLACE
Authors: Soekotjo Edward
Published: August 2024

The purpose of this research is to find out whether the effect of Online Customer Review on trust that affects DND PET consumers’ buying intention in Shopee marketplace. This research method uses Partial Least Square (PLS) data analysis method with SmartPLS software.The sample that is use in this research is DND Pet followers in Shopee with the number of   282 respondents. Data collection technique uses questionnaire that is distributed by using Google Form with Likert Scale measurement. Based on data analysis, it can be concluded that Online Customer Review (X) has significant effect on trust (Y), trust (Y) has significant effect on buying intention (Z), and trust (Y) mediates the effect of Online Customer Review (X) on buying intention (Z).
Keywords: Online Customer Review, Trust, Buying Intention
ANALISIS PENGARUH HARGA, PROMOSI, KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DEARDONUTS PADA PLATFORM E-COMMERCE
Authors: Evangelino Ishack Bezhaliel Rockhy
Published: August 2024

Dear Donut’s is a business that operates in the F&B, with a pastry base, namely by producing Donuts which was established in 2019. The purpose of this study was to determine the effect of promotion on purchasing decisions, to determine the effect of price on purchasing decisions, to determine the effect of consumer trust on purchasing decisions. This research uses quantitive methods. The subject used in this research are 100 respondents who are consumers of Dear Donut’s. the collection of the required data is done through filling out a survey question that have been presented into a google form which will later be filled out by cunsumers from Dear Donut’s. Data processing is done usi SPSS software. The result of data processing show that promotion and consumen trust have a significant and significat effect on purchasing decisions, for price vane no significant effect on purchasing decisions
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE AND SALES PROMOTION ON IMPULSIVE PURCHASE ON TOKOPEDIA INDONESIA E-COMMERCE CONSUMERS (CASE STUDY IN SURABAYA).
Authors: Yonathan Irawan Adi
Published: August 2024

ABSTRACT
With the development of internet technology makes human behavior
change in shopping, that is, by online shopping, one of them is through E-
commerce which keeps on increasing from year to year. With this, it is important
for E-commerce companies to be able to study consumer behavior in making
purchase decision in order to be able to increase the purchase number of
company's products. Without realizing it, there are a lot of E-commerce
consumers do purchase suddenly without prior planning, that is, impulse
purchase. This research focuses on the factors that influence impulse buying, that
is, hedonic shopping motivation, shopping lifestyle and sales promotion. This
research is done to find out the influence of Hedonic Shopping Motivation,
Shopping Lifestyle and Sales Promotion on Impulsive Purchase on Tokopedia
Indonesia E-commerce consumers. The research method uses quantitative method,
by collecting research data with distributing questionnaires using Google Forms
to 100 respondents who are Tokopedia E-commerce consumers that domicile in
Surabaya. Using primary data source type is with non-probability sampling
method with purposive sampling technique. Data analysis tool that is used is
SPSS version 25. The result of this research shows that there is partial or
simultaneous influence of Hedonic Shopping Motivation, Shopping Lifestyle and
Impulsive Purchase variables on Tokopedia Indonesia E-commerce consumers.
Keyword: Hedonic Shopping Motivation, Shopping Lifestyle, Sales Promotion,
Impulsive Purchase.
The Effect of Application Quality, Electronic Word of Mouth and Service Quality on Purchase Decision of Shopee Consumers
Authors: Tanjung Jasminia , Effendi Junko Alessandro
Published: August 2024

The e-commerce industry that develops rapidly in Indonesia makes this thing as the main support in Indonesian economy, even more with the existence of pandemic, it makes people shift to digital platform. One of the payment system digitalization that becomes option for Indonesian people to purchase and look for product needs, that is, through e-commerce during pandemic. Shopee is the most frequent marketplace and is being used commonly by Indonesian people. The emerge of new competitors makes the competition of e-commerce industry tighter, this competition requires e-commerce to pay attention to several main factors that have important role for the existence and development of the company. Therefore, the researcher uses variables that include application quality, electronic word of mouth and service quality as factors that are able to affect consumers’ purchase decision by using Shopee e-commerce. This research is done quantitatively, with research sample by using purposive sampling technique of 220 respondents. Data collection is done by distributing online questionnaire, then hypothesis is done by hypothesis test and statistical test. The result of this research indicates that application quality, electronic word of mouth and service quality are variables that affect purchase decision.
Pengaruh dari Kualitas Produk, Nilai Pelanggan, dan Kepercayaan Pelanggan terhadap Kepuasan Pelanggan dari PT. Bumi Lestarindo Makmur
Authors: Villyanto Agnes Cyntia
Published: August 2024

Industri manufaktur merupakan sektor yang memiliki kontribusi yang besar dalam memajukan perekonomian negara. Salah satu sektor industri terbesar adalah manufaktur makanan. Dalam penelitian ini, yang akan menjadi objek penelitian adalah pelanggan dari PT. Bumi Lestarindo Makmur. PT. Bumi Lestarindo Makmur merupakan perusahaan yang bergerak dibidang manufaktur makanan yaitu memproduksi meses sesuai dengan kebutuhan dan keinginan pembeli. Pelanggan yang dimaksud adalah pembeli yang sudah melakukan pembelian lebih dari dua kali pembelian produk meses dari PT. Bumi Lestarindo Makmur. Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas produk, nilai pelanggan, dan kepercayaan pelanggan terhadap kepuasan pelanggan dari PT. Bumi Lestarindo Makmur. Peneliti menggunakan metode pendekatan kuantitatif, dan data yang didapat akan diolah oleh peneliti dengan menggunakan program  SPSS. Dalam penelitian ini, peneliti melakukan pengambilan sampel sebanyak 90 responden yang merupakan pelanggan dari PT. Bumi Lestarindo Makmur dengan menyebarkan kuesioner melalui digital platform seperti Instagram, Whatsapp dan media lainnya. Dari hasil data yang sudah didapat dan diuji oleh peneliti, hasil yang didapat adalah data dinyatakan valid dan reliabel. Hasil penelitian ini juga menunjukan adanya variabel kualitas produk tidak berpengaruh secara signifikan terhadap kepuasan pelanggan, sedangkan variabel nilai pelanggan dan kepercayaan pelanggan berpengaruh secara signifikan dan positif terhadap kepuasan pelanggan PT. Bumi Lestarindo Makmur.
Kata Kunci : kualitas produk, nilai pelanggan, kepercayaan pelanggan, kepuasan pelanggan
PENGARUH ROLE MODEL, SELF EFFICACY, DAN ENTREPRENEURSHIP EDUCATION TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA
Authors: Amir Ervina Marcella , Effendi Laij Victor , Gosal Gladys Greselda
Published: August 2024

Penelitian ini bertujuan untuk mengetahui pengaruh role model, self efficacy, dan entrepreneurship educationterhadap entrepreneurial intention mahasiswa IBM angkatan 2018 Universitas Ciputra Surabaya. Jenis Penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah mahasiswa jurusan International Business Management angkatan 2018. Sampel dalam penelitian ini berjumlah 185 responden dengan metode pengumpulan data kuesioner online yaitu Google form. Teknik pengambilan sampel dari penelitian ini menggunakan probability sampling yaitu simple random sampling. Pada penelitian ini, data diolah dengan menggunakan teknik analisis regresi linear berganda dengan perangkat lunak SPSS. Hasil Penelitian ini menunjukkan bahwa 1) Role model berpengaruh signifikan terhadap entrepreneurial intention, 2) Self efficacy berpengaruh signifikan terhadap entrepreneurial intention, 3) Entrepreneurship education berpengaruh signifikan terhadap entrepreneurial intention.
ANALISIS PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ONLINE PADA E-MARKETPLACE DI INDONESIA
Authors: Lutfianti Widya Hanifah
Published: August 2024

Proses pengambilan keputusan merupakan tahap dimana konsumen memilih produk yang terbaik sesuai kebutuhan dan keinginan menurut pendapat mereka dan dengan demikian menciptakan niat beli pada diri konsumen. Pengambilan keputusan konsumen dapat dianggap sebagai tiga tahap yang berbeda tetapi saling terkait yaitu, tahap masuk, tahap proses, dan tahap akhir. Tujuan dari penelitian ini adalah untuk mengetahui keputusan pembelian produk secara online pada e-marketplace Indonesia. E-marketplace adalah sebuah platform yang sangat memudahkan aktivitas jual-beli karena penjual dan pembeli dapat berinteraksi tanpa harus bertemu secara langsung. Penelitian ini menggunakan metode analisis data deskriptif dengan melakukan survei dengan mengisi kuesioner yang mengidentifikasi karakteristik dan kriteria responden lalu mendeskripsikan data dengan apa adanya. Teknik pengambilan sampel dilakukan dengan purposive sample sebanyak 50 responden yang kriterianya adalah pernah atau bahkan sering melakukan pembelian di toko online indonesia. Data kuesioner lalu kita olah dengan mengunakan metode deskriptif berdasarkan hasil data yang diperoleh, dapat dilihat alasan responden memilih berbelanja menggunakan e-marketplace karena berbagai macam alasan yang berbeda diantaranya adalah karena banyaknya diskon dan gratis ongkir sebanyak 27%, harga lebih murah dan barang yang tersedia lengkap sesuai kebutuhan dimana calon konsumen hanya perlu mencari produk apa yang dibutuhkan dan diinginkannya lalu memilih yang paling cocok presentasenya sebanyak 23%, lebih mudah digunakan menjadi alasan responden memilih e-marketplace sebagai sarana berbelanja karena dapat dilakukan dimana saja dan kapan saja presentasenya sebanyak 36% dan alasan yang terakhir adalah kemudahan dalam bertransaksi presentasenya sebanyak 14% dimana calon konsumen dapat memilih untuk menggunakan jenis transaksi apa yang ingin digunakan oleh konsumen lalu konsumen tinggal menunggu barangnya sampai pada alamat yang sudah dipilih.
PENGARUH TREND DAN DIGITAL MARKETING YOUTUBE TERHADAP BRAND AWARENESS INDONESIA TECH TREND PADA MAHASISWA UNIVERSITAS CIPUTRA SURABAYA ANGKATAN 2017
Authors: Ongkowidjojo Hogiharto , Pranoto Henry , Pranoto Henry
Published: August 2024

Indonesia Tech Trend is a company that runs in distribution field of technological products and other trendy products. Indonesia Tech Trend has been established since 2017. The products of Indonesia Tech Trend are technology products such as computers, computer equipment, and trendy electronic products. Indonesia Tech Trend exists to ensure people’s need, especially technological lovers, brand awareness can be influenced by some factors. In brand equity theory, there are some factors that affect brand awareness, that is, promotions belong to digital marketing and trend. The purpose of this research is to find out the effect of trends on brand awareness and the effect of digital marketing on Youtube on brand awareness. The method in this research is descriptive quantitative, with multiple linear regression analysis method using Statistical Product and Service Solution (SPSS). This research has the total sample of 110 respondents who are 2017 universitas ciputra students, Surabaya with the result of the research shows that trend does not effect on brand awareness and digital marketing Youtube effects and significant on brand awareness.
PENGARUH ATTITUDE TOWARD BEHAVIORAL, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL TERHADAP ENTREPRENEURIAL INTENTION
Authors: Widjaja Marcellino , Dewi Liliana
Published: August 2024

The purpose of this research is to test the factors that affect entrepreneurial intention on Universitas Ciputra and Petra Christian University students. Respondents in this research are 180 of 2017 IBM active students of Universitas Ciputra and Petra Christian University. Questionnaire collection is done through google form. In this research, it will use non probability sampling and data retrieval uses purposive sampling technique by using quantitative data type. The data that has been collected is processed by using multiple regression analysis technique. This research is based on three variables, that is, attitude towards behavioral, subjective norm, and perceived behavioral control. The results of this research state that subjective norm affect significant  on entrepreneurial intention and attitude towards behaviour, perceived behaviour does not affect significant on entrepreneurial intention.
Keywords : entrepreneurial intention, subjective norm, perceived behavioral control, attitude towards behaviour
Faktor-Faktor Yang Mepengaruhi Harga Saham Pada Perusahaan PT Batulicin Nusantara Maritim Di Bursa Efek Indonesia
Authors: Rijal Muhammad
Published: August 2024

The stock price is one of the benchmarks or a sign of a company's financial stability, with a stable stock price it will also make a company still trusted by the public. The purpose of this study is to explore the factors that can affect the stock price of PT Batulicin Batulicin Nusantara Maritim listed on the IDX during the 2019-2021 period, especially in financial ratios in the form of Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Book Vale per Share (BVS), Debt to Equity Ratio (DER). An associative quantitative approach and method kausal is the choice in this study, using SPSS with the Classical Assumption Test, t-test, and f-test. in the Partial T test that was carried out, each of the variables Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS) were effect on stock prices while book value per share (BVS), debt equity ratio (DER) has a negative effect on stock prices. Then in the Simultaneous F test shows all variables Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Book Value per Share (BVS), Debt to Equity Ratio (DER) together affect the stock price in mining company. The conclusion in this study, it is important for companies to consider many factors in maintaining stock price stability, as an effort to maintain the company's existence in maintaining public trust as users or consumers amd the benefits of this research are to increase investor awareness of activities and company insight so that they can compete to become a go public company.
Keywords: ratio return on asset (ROA), return on equity (ROE), earning per share (EPS), book value per share (BVS), debt equtity ratio (DER), Stock Price