EFFECTIVE WAYS TO RETAIN EMPLOEES AND PRESERVE HUMAN CAPITAL OF ENTERPRISES DURING THE WAR IN UKRAINE
Authors:   Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, Grishnova Olena , Derevianko Svitlana ,   Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Published: December 2024

The excess of demand over the supply of highly qualified workers, which has been increasing recently in many developed countries, necessitates the development of effective methods of preserving the human capital of enterprises.The situation in Ukraine is repeatedly complicated during the war with Russia, which caused, among others, such factors as increased attention to employee retention, such as mass emigration, large-scale mobilization, relocation of many enterprises, increased mobility of human capital, an increase in the number and share of employees with special needs, rethinking people of life priorities.

The purpose of the article is to form a complex of effective ways to preserve human capital and, in particular, to retain employees based on the establishment and assessment of factors that affect mobility and the desire of people to stay working at enterprises in Ukraine to ensure the effective functioning of business and staff support.

In the course of the study, the basic methods of economic scientific research were applied to analyze the main factors of preserving human capital and justify effective methods of retaining employees - systematization, generalization, comparative analysis, statistical analysis, analysis of the regulatory and legal framework, surveys. In order to clarify the influence of various factors on the propensity of employees to change their workplace in general and separately (depending on age group and gender), an author's survey was conducted, and the data summarization method was also applied.

The study showed that the most significant factors of employee retention in companies in Ukraine are a favorable working environment, opportunities for professional development, decent wages, satisfaction with work content and high quality management. The level of satisfaction with these factors is different among women and men and among employees of different age categories, so it is necessary to take into account such differences in the process of implementing the policy of preserving human capital. Effective ways to retain employees that supplement the traditional ones are a better approach to the segmentation of employee management by the HR department, changing the priority of various influencing factors of a certain category in accordance with the results of periodic monitoring of the level of satisfaction, providing additional days of rest after the successful completion of complex projects, fully informing employees about the payment system of labor to increase the adequacy of the evaluation of the results of labor activity, expansion of employee training programs, individualization of the social package, provision of greater assistance in career planning, conducting events to bring the team together, expanding the boundaries of autonomy for employees, psychological support, confirmation of the company's values in practice.