bluuebunny/crossref_metadata_2025 huggingface dataset:
Mobile payments
Authors: Bryson Christopher
Published: July 2024

The Payments Council announced plans for delivery of mobile payments through a collaborative project in July 2011, and in 2012, commissioned the central database to provide the necessary infrastructure linking mobile phone numbers and account details. Registered customers will be able to pay someone with only the recipient’s phone number, using either Faster Payments or the LINK payment scheme. Customers’ account details will be kept safe, while banks will be able to make account-to-account payments. Research has shown that likely early adopters of the service will be higher-income busy young professionals, followed by students, larger families and small businesses, who will be able to make payments from multiple accounts and from different PSPs, and receive money into one account with one PSP. The service will be safe and secure. Seven financial institutions, representing 90 per cent of UK current accounts, have committed to offering the service from late spring 2014. The collaborative Payments Council project is the first service with the potential to link up every bank account in the country with a mobile number.
Healthcare system resiliency: The case for taking disaster plans further — Part 2
Authors: Hiller Michael , Bone Eric A. , Timmins Michael L.
Published: July 2024

For the most part, top management is aware of the costs of healthcare downtime. They recognise that minimising downtime while fulfilling risk management standards, namely, ‘duty of care’ and ‘standard of care’, are among the most difficult challenges they face, especially when coupled with the increasing pressure for continued service availability with the frequency of incidents. Through continuous operational availability and greater resiliency demands a new, combined approach has emerged, which necessitates that the disciplines of: (1) enterprise risk management; (2) emergency response planning; (3) business continuity management including IT disaster recovery; (4) crisis communications be addressed with strategies and techniques designed and integrated into a singular, seamless approach. It is no longer feasible to separate these disciplines. By integrating them as the gateway for service continuity, the organisation can enhance its ability to run as a business by helping to identify risks and prepare for change, prioritise work efforts, flag problems and pinpoint important areas that underpin the overarching business continuity processes. The driver of change in staying ahead of the risk curve, and the entry point of a true resiliency strategy, begins with identifying the synergies of the aforementioned disciplines and integrating each of them to jointly contribute to service continuance.
Automated teller machine fraud in south-west Nigeria: Victim typologies, victimisation strategies and fraud prevention
Authors: Tade Oludayo , Adeniyi Oluwatosin
Published: July 2024

Extant studies have not examined the unintended consequences of automated teller machine (ATM) subscription, particularly factors making individuals susceptible to fraud. To address this gap in the literature, this study investigated ATM fraud victims in south-west Nigeria. Using the in-depth interview method, data were collected from 20 victims of ATM fraud in the states of Lagos and Oyo. The results showed that victims were young, elderly and included both males and females. Fraudsters were typically lovers, friends, relatives and sometimes the children of the victims. Card cloning, card swapping and physical attacks at ATMs were reported tactics for defrauding. Vulnerability factors included illiteracy, ill health, routine activity and time of withdrawal. As means of mitigating fraud, it was found that banks employed an assortment of strategies including, but not limited to, improvements in staff welfare, stringent penalties for culpable staff and enhanced fraud awareness through customer alerts. The paper reveals the limits of trust in cashless policy. It raises salient policy issues concerning the need for the governance of trust to engender adoption and ensure victim compensation.
Collateral management: A waiting game
Authors: Laurensy Philippe
Published: July 2024

Managing Director, is a board member of Euroclear France, Euroclear Belgium and Euroclear Netherland. He is also a member of the Risk and Audit Committee for those companies and a member of the Executive Committee of Euroclear UK and Ireland. Previously, Mr Laurensy headed a team of product managers responsible for managing and developing Euroclear’s range of products and services. Mr Laurensy’s responsibilities included research, pricing and service quality across products. Mr Laurensy was head of the Custody and New Issues Operations departments at Euroclear Bank from 1997 to 2000, with responsibility for managing Euroclear’s operational activities in those domains. From 1994 to 1997, Mr Laurensy was Senior Relationship Manager for investment banks within Euroclear’s Commercial division. Before this, he was Network Manager for Asia, Central Europe and North America from 1992 to 1994 and Relationship Manager for France from 1991 to 1992. Mr Laurensy joined Euroclear in 1987, holding various positions in operations until 1991. Mr Laurensy holds a bachelor’s degree in applied economics from the University of Liège, Belgium (1984) and a master’s degree in accountancy and finance from the International Institute of Commerce and the European University, San Francisco, USA (1986).
Oat with the old, in with the new: Oatly’s creative trademarks, branding and controversial advertising campaigns
Authors: Swain Scarlett
Published: July 2024

In modern times brands matter, and understandably so as they have become a staple of business theory and practice and are a defining feature of the modern economy. Big names are all well aware of the power and value that their brands hold. Oatly, the Swedish company, is now one of the biggest names in the plant-based industry, but its road to success has been a somewhat unconventional one. Much can be learned from Oatly’s rise to success, especially in relation to their utilisation of trademarks, branding and controversial advertising campaigns. This paper will provide an overview of Oatly’s growth as a business and brand and critically examine Oatly’s controversial battles with the Swedish dairy lobby, and how, ultimately, through a creative use of both trademarks and advertising campaigns, Oatly was able to proactively defend against the powerful and influential dairy lobby. From here, this paper will argue that one the important factors underlying Oatly’s success was the creation of a fundamental, emotional connection between the consumer and the company by successfully implementing a form of brand activism. This paper argues that the fact that trademarks are a means of source identification for a specific brand can be used to protect the consumer while advancing the causes of environmentalism and sustainability.
Historic wallpaper
Authors: Mcdermott Allyson
Published: July 2024

Wallpapers can provide a wealth of information to help understanding the development and use of an historic building, but they are also valuable and often beautiful objects in their own right and as such need both appreciation and care.
The impact of fake news on its sponsor’s brand trust
Authors: Chan-Olmsted Sylvia M. , Qin Yufan Sunny
Published: July 2024

This study examined how fake news sponsored by brands influences consumers’ brand trust. Specifically, it explored the effects of fake news on brand trust and the factors (eg product involvement, audiences’ previous fake news experiences and media consumption) that might moderate this association. An online between-subjects questionnaire-based experiment (n = 600) was conducted with a 2 (fake/real news) × 2 (brands of high/low product involvement) design to explore the relationship between fake news and brand trust. The results showed that the difference in brand trust between fake and real news conditions was not significant. Additional analyses, however, identified a relationship between perceived news credibility and brand trust in the fake news context. In addition, the influence of news credibility on brand trust is moderated by product involvement and certain social media usage. This study suggests that fake news consumption is a complex behaviour that might not lead to the direct transfer of negative brand outcomes, as consumers might have different sensitivity levels and perceived credibility of fake news.
Stress tests to promote financial stability: Assessing progress and looking to the future
Authors: Bookstaber Rick , Cetina Jill , Feldberg Greg , Flood Mark , Glasserman Paul
Published: July 2024

Stress testing, which has its roots in risk management, should be adapted to support financial stability monitoring and to incorporate the interconnections and dynamics of the financial system. Since the 2008 financial crisis, bank supervisors have honed their financial stability monitoring tools and significantly expanded the use of stress testing in the supervision of the largest financial institutions. This paper describes areas in which further research could contribute to the development of best practices in stress testing and how stress tests can be made more useful for macroprudential supervision. Both near-term and longer-term objectives are discussed.
A security evolution driven by the Internet of Intelligent Things
Authors: Williamson Steve P.
Published: July 2024

The technological evolution characterised by Social, Mobile, Analytics and Cloud (SMAC) brings transformational benefits for consumers at the expense of increased risk. The risk is not limited to data breach, initiated by cybercriminals. The Internet of Things (IoT) refers to devices with processing capability and internet connectivity. These things have a broad range of uses and may control hardware, such as industrial machinery, vehicles and medical devices. Malfunctions caused by software defects, malware attacks or misuse are potential causes of catastrophic events. This paper argues that information security controls, processes and capabilities need to evolve in order to address the risks that arise in this distributed digital landscape. Commonly accepted best practices, such as secure software development, privileged access control and security configurations are still critical mitigations. They are difficult to implement in the Internet of Things marketplace, however, which is characterised by rapid product development, limited regulation and uninformed consumers. In security terms, we need to defend a rapidly expanding attack surface against an increased range of threats. Loss of system availability or compromised data integrity could have catastrophic consequences for self-driving cars or in the dispensing of medication. When assessing risk, security systems provide necessary but insufficient mitigation. This paper will argue for a multidisciplined approach to risk management, requiring a greater convergence between the disciplines of both software quality and information security. This is especially necessary within the software development life cycle.
Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way
Authors: Charlesworth Elizabeth
Published: July 2024

This paper provides a case study examination of how to realign your social strategy with organisational goals, with a focus on reducing and focusing activity for resource and budget-constrained industries. The paper explores channel demographics, how to navigate ever-changing best practice, TikTok strategy, social tone of voice, consistency of monitoring and measurement, and the stakeholder engagement involved in proposing and implementing a significant change to the way your organisation uses social media.
Future state AML: Using advanced technology to reimagine transaction monitoring
Authors: Phillips Chris
Published: July 2024

Anti-money laundering teams are increasingly looking to implement advanced technology, including machine learning and artificial intelligence, to help reduce workloads while ensuring compliance with applicable regulation. However, much of what is being implemented today sits on top of legacy systems and is aimed less at effectively detecting financial crime and more at reducing false positive alerts. This paper reimagines how AML compliance can implement advanced technology from the ground up to not only reduce the number of false positives, but to also provide more useful and timely information to law enforcement. All technology discussed in this paper is currently on the market or under development. The paper can be used as a starting point for AML teams to think about how they can implement advanced technology end to end in order to improve the transaction monitoring process and suspicious transaction filings.
What is the hype about hyper-personalisation? A three-dimensional view to implementation
Authors: Reznic Mirella
Published: July 2024

The banking landscape has been transformed by rapid advancement of digital technology, enabling financial institutions to reach their customers through multiple channels seamlessly. Omnichannel banking has become the new norm, allowing customers to access banking services across mobile devices, websites, ATMs and branches. As customer expectations continue to evolve, however, banks and credit unions must go beyond offering multiple channels and focus on delivering hyper-personalised experiences seamlessly between these channels. In this paper, we will explore three dimensions of this journey: (1) the customer experience, (2) data readiness and (3) humanistic artificial intelligence (AI).
Matching the medium to the purpose in learning
Authors: Koch Karina
Published: July 2024

How do choices regarding the media used for different educational goals affect their impact on students, and why are these choices even more difficult when the possibilities are apparently boundless? This article takes a long view of medium and purpose in education and finds that identifying a strong purpose is key to choosing the best means of teaching it.
DAM taxonomy and metadata in retail: From what makes DAM tick to what gets them to click
Authors: Bartlett Jeannine A.
Published: July 2024

Technology advancement and always-on access have transformed the way consumers make purchasing decisions — information-hungry, price-savvy, empowered customers have heightened shopping expectations. Many retailers are struggling to meet the demand for curated customer experience without also evolving away from the status quo silo-based approach to digital asset management (DAM). The ability to effectively manage the entire supply chain workflow and metadata for digital assets is an often overlooked but critical component of a successful omnichannel retailing strategy. This paper examines six sets of common challenges and emerging trends in the transformation of DAM strategy in retail, both upstream of DAM in the supply chain (‘what makes DAM tick’) and downstream of DAM facing consumers (‘what gets them to click’). The paper is an elaboration of a presentation made by the author at Henry Stewart’s DAM LA Conference in Los Angeles on 13th November, 2014.
From paper-based to electronic payments in the Pacific Islands: How and by how much would Tonga benefit in the transition process?
Authors: Banka Holti , Corazza Carlo , Mahadevan Balakrishnan
Published: July 2024

Efficiency gains due to migration to lower-cost retail payment instruments could entail significant benefits to economic development and financial inclusion. This paper uses Tonga as a case study in order to examine savings that could be achieved in three main areas of payment systems reforms in the process of transitioning from paper-based to electronic payment instruments: remittances, government payments, and overall payments infrastructure and interoperability. Assuming an upfront cost and constant annual savings due to reforms, the paper projects an initial fixed cost of modernising the payments infrastructure of 0.5 per cent of the current GDP, and net savings of up to 3.2 per cent of the current GDP in ten years for Tonga.
The One Team approach : How Dell EMC brought together competitive, disparate service providers across EMEA to create a united real estate and FM family
Authors: Barclay Bruce
Published: July 2024

Headlines in Europe continue to talk divorce, with the split between the UK and the EU becoming increasingly acrimonious. The divorce bill is rising and talks are breaking down as this once close partnership becomes sharply discordant. Amid all this disharmony, Dell EMC, the global leader in information technology-as-a-service, has been a leading light in European partnership. Its award-winning programme has seen a group of competitive, disparate service providers across Europe brought together with internal stakeholders to create a One Team Real Estate and Facilities business family working together in Europe, the Middle East and Africa (EMEA). The brief was to seek new ways of driving efficient and effective business processes based on strategic alignment, consistency and service excellence, to create an environment where innovation could flourish. Over a three-year programme which included face-to-face leadership summits, and consistent communication across the supply chain, the group worked together to define and implement a common operating platform, underpinned by a shared vision and values. This paper explores the success of the One Team model, how it was achieved and the results it delivered to the business — and what other real estate and facilities professionals around the world can learn from the approach.
Data-driven design — Using data on human behaviour and spatial configuration to inform better workplace design
Authors: Sailer Kerstin , Pomeroy Ros , Haslem Rosie
Published: July 2024

Recent studies have shown that the majority of staff are dissatisfied with their workplace environment. At the same time, scientists are beginning to discover clearer and recurring patterns that show how the spatial design of a workplace affects staff satisfaction, wellbeing, exchange of information, communication and movement flows. This paper argues that insights from this body of research could be used to improve workplace design. It gives an overview of evidence-based and data-driven design as new emerging practices, which base design decisions on rigorously collected data. Using various case studies from Spacelab — a London-based practice — as an example, the paper shows how the typical needs of clients can be solved more profoundly by relying on data rather than intuition, opinion or office politics. The main insights include answers to the questions of how to fit more people into a space, whether everyone needs a desk, who should sit where, how to find the perfect property and how to establish the success of a project. In conclusion, the paper identifies key barriers for the further integration of research findings into design practice and suggests how they might be overcome in the future.
Full speed ahead: Navigating the complexities of corporate emergency management
Authors: Davis Vincent B.
Published: July 2024

The recognition that community resilience is directly tied to the ability of businesses to recover from disaster has spawned a renewed focus on how businesses, especially large corporations, manage the impact of disasters on their employees, facilities and business operations. As the number of worldwide natural and human-caused disasters continues to increase, the need for corporate emergency managers has never been greater. With this influx of demand come new challenges for emergency managers, particularly for those coming from the public sector into corporate settings. This paper draws on the author’s experience as an emergency manager at three Fortune 100 companies, and identifies a path forward for emergency management in the corporate world.
Charting the course: Essential elements of a digital asset management governance framework
Authors: Berlin Jessica
Published: July 2024

While we all agree digital asset management (DAM) systems are valuable, effective governance often falls by the wayside. However, governance is the key to ensuring a successful DAM journey. This paper argues that strong governance serves as the foundational key to maximising the return on DAM investment. More than just guardrails, it fosters collaboration, streamlines workflows and empowers data-driven decision making. Beyond user adoption and seamless integrations, well-defined governance impacts brand consistency, security and compliance, efficiency and cost savings, and data-driven insights. Governance provides guardrails for asset creators through consumers of content, and can impact user adoption, integrations and the overall success of DAM implementation. This is why it is so important to set aside the time to establish, document and enforce governance across the organisation. This paper explores core focus areas for establishing a robust DAM governance framework, empowering organisations to navigate the vast ocean of digital assets with clarity, efficiency and ultimately, success.
Purpose-driven corporate communication: A content analysis of Fortune 100 companies
Authors: Fitzsimmons Alexis Bajalia , Qin Yufan Sunny , Heffron Eve R. , Distaso Marcia W.
Published: July 2024

Purpose is a company’s reason for being — the why behind its existence and the impact it makes on local and global society. This paper explores whether and how Fortune companies incorporate purpose messaging in their corporate communication. The study draws on content produced by these companies over a six-year period and distributed via their corporate communication channels to such stakeholders as customers, employees, investors and media. Content analysis indicates that the volume of purpose communication produced by Fortune companies has increased over the years, most notably when it comes to Glassdoor overviews. The findings indicate that companies in the healthcare and pharmaceutical, technology and retail/wholesale industries are the obvious leaders in purpose communication. By highlighting the organisational benefits of purpose communication, this study provides a wakeup call for those companies that are lagging when it comes to creating and acting on corporate purpose.
The race for European financial unity: Where is it going?
Authors: Mérère Joël
Published: July 2024

The financial world is indeed becoming a smaller place: just look at the flurry of merger activity that stock exchanges around the world have undergone in recent times. On the back of cross-border deals such as those between the New York Stock Exchange (NYSE) and Euronext, and the London Stock Exchange (LSE) and Borsa Italiana, what implications will there be for the capital markets at large?With the growth of globalisation, financial professionals can only expect greater complexities and more competition through innovation in the years ahead. Managing risks and costs in an increasingly cross-border environment is pivotal, particularly as more and more investors are looking beyond their own markets for opportunity. But much still remains to be done to create a more unified, risk-averse and cost-efficient post-trade environment for a growing pan-European and global financial marketplace.This paper examines the ongoing initiatives to create a more unified single capital market for Europe. Covering the efforts made by the Euroclear group to reduce average cross-border settlement fees from between €5 and €15 to less than €1, it also focuses on the wider Giovannini Group agenda and how its identified 15 barriers are facing removal. Furthermore, it looks at how self-regulatory measures such as McCreevy's Code of Conduct are helping the cause. Finally, it examines the potential ramifications of the European Central Bank's proposed securities settlement solution for the eurozone — Target2-Securities (T2S).
One system to rule them all: The story of merging two inventory management systems
Authors: Claypool Kathryn , Woodfill Chuck , Martin Kirsten , Johnson Charlotte , Hoff Eric , Storm Jessica , Kalas Andrea
Published: July 2024

This paper outlines the process and methods behind an initiative at Paramount Pictures to consolidate all inventory in one data system by migrating the physical inventory metadata from an outdated database into the existing digital asset management (DAM) system. This two-year, multi-departmental project included mapping metadata fields, editing database schemas, linking each physical item to its proper title and managing development to accommodate the scanning, shipping, and shelving of physical materials at multiple locations. The results were successful and Paramount Pictures now operates a single inventory system, better equipped to react to the changing technology landscape and implementing cloud solutions in the future.
Operations and settlement risk in extreme market conditions
Authors: Scandizzo Sergio
Published: July 2024

Although in the aftermath of the 2007–08 crisis, commentators and regulators focused mainly on credit risk (as the primary cause) and on prudential regulation overhaul (as the primary remedy), operations practitioners, as well as the savviest risk managers, have learned a few other critical and highly practical risk management lessons. These lessons revolve around the challenge of providing continuity to oper­ations in extreme market conditions, the threat to the business from the default of key counterparts and/or agency services providers, the gap between the complexity of operations conceived in the front office, and the tools available in the bac/ office to handle them.
The LaSalle Bank fire: How critical operations were available next day, strategic advantage leveraged and lessons learned
Authors: Smith Jack T.
Published: July 2024

The worst high-rise building fire in the history of the City of Chicago occurred on 6th December, 2004 at 6.30pm at the LaSalle Bank head-quarters which houses 3,000 employees. Due to the efforts of the bank’s Business Continuity Team and the Business Continuity Coordinators within the building, critical operations were recovered by the morning of the next business day. Clients were not impacted. As the Business Continuity and Crisis Manager for the bank, Jack was charged with the effort of building a comprehensive programme that would be tested on the largest scale to date. In this paper he presents the valuable lessons learned from the event including what went well and what did not. The paper details how various areas within the organisation were involved in the recovery effort including facilities, human resources, security, insurance, computing infrastructure, life safety and crisis management. The result of tireless planning was that, despite over US$50m in damage to the building and most departments being displaced for weeks without prior notice, the company did not file a business interruption claim with its insurance company.
Donor involvement in the packaging and transfer of born-digital material: A case study of the National Library of Ireland
Authors: O’Leary Kieran
Published: July 2024

This paper describes the methods used by the National Library of Ireland to determine how donors and depositors could take a more active role in packaging and transferring born-digital archival collections. The process was driven by a list of requirements and principles that evolved throughout. Three case studies are presented using different tools and workflows for packaging collections. Each case study results in more refined requirements, ultimately leading to a preferred approach of using DART by the APTrust as a packaging tool. The key findings of these case studies are that it is preferable to involve the donor in the process of packaging collections for transfer, as the generation of checksums adds to the integrity of the process. Packaging the file in a container format, such as tar and ZIP, can also preserve fragile file-system metadata that could be lost or altered, such as date values and file names. Finally, the case studies show that the packaging phase within a transfer reduces the significance of picking a specific cloud transfer tool, as the package should be in a state where cloud service intervention cannot occur. The package can be validated to ensure that the contents are identical to what is stored in the donors’ system. These findings fulfil a short-term need for robust transfer processes, and they lay the groundwork for requirements for a more advanced system, suitable for scaling up digital transfers.
The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement
Authors: Meyer Dave
Published: July 2024

The marketing funnel is a failing metaphor. A new model, known as the flywheel, offers new ways to re-engage existing leads and customers to grow more effectively. This paper describes where the funnel has failed and offers new tactics for re-engaging leads at every step of the buyer’s journey. It explores the stages of inbound marketing — awareness, consideration and decision — and how to enhance results at each stage. Discussion of forces affecting the flywheel’s effectiveness will help outline a practical means to generate more leads and sales — reducing friction from the marketing and sales process, increasing lead and referral speed, and building a productive mass of quality content, leads and word-of-mouth referrals. Finally, the article describes a three-step process to engage (and re-engage) leads and prospects that are already familiar with a company: mapping out a company’s strategy, identifying the relevant forces to improve marketing results, and reducing points of friction in the conversion process.
The battle for the future of search and social: Facebook Graph Search in a broader strategic context
Authors: Blinder Marc
Published: July 2024

Social and search are converging. Google made the first move by making active Google Plus profiles a part of the algorithm it uses to rank search results. Social has responded by adding keyword targeting, which makes social look a lot like search. This paper will explore how this blending of search and social will affect marketers, offering insight into: preparing social pages to rank better in Facebook Graph Search; the allocation of budget to experiment on Graph Search; and considerations when structuring teams to execute Graph Search strategies.
How valuable is your VaR? Large sample confidence intervals for normal VaR
Authors: Moraux Franck
Published: July 2024

Little is known about the distribution of the ‘value-at-risk’ (VaR) estimate and the associated estimation risk. In the case of the normal VaR, the key problem comes from the fact that it is estimated using a couple of parameters whose estimates are distributed differently. Previous research has either neglected uncertainty around the mean parameter, or resorted to simulations. By contrast, this paper derives analytical results for the normal VaR with the help of asymptotic theory and the so-called ‘delta method’. Properties of the estimation errors are then explored in detail and the VaR estimation risk is broken down into its various components. It is then shown, among other things, that the fraction of error owing to mean uncertainty is limited in a prudential context. In other words, the approximate approach defended by Jorion and Chappell and Dowd is shown to still be relevant.
The Dodd–Frank Title VII recordkeeping requirements: Finding a way to the light
Authors: Von Maur Peter
Published: July 2024

The plate of spaghetti that comprises Title VII of the Dodd–Frank Wall Street Reform and Consumer Protection Act and its implementing rules is enough to crush the will of the most seasoned financial industry professional. For organisations that engage in ‘swaps-related activities’, the prospect of determining which of the implementing rule requirements apply to them and which do not can be overwhelming, especially for those organisations that trade different types of swaps in multiple markets globally. The paper offers some (hopefully) helpful suggestions for entities trying to make their way through the recordkeeping requirements contained in Title VII’s implementing rules, particularly for non-US-based entities that will be registering/are registered as swap dealers or major swap participants under Title VII.
Cause-related marketing campaigns: Do consumer perceptions and brand motivations matter?
Authors: Myers Beth
Published: July 2024

This study investigates the influence of cause involvement, perceptions of cause-related marketing (CRM), perceived brand motivations and CRM campaign attitudes on consumers’ intentions to participate in a CRM campaign. Hypotheses were tested in the context of a hypothetical CRM scenario in an online survey administered to 745 US consumers. Findings indicate that cause involvement and perceptions of CRM influence perceived brand motivations, and that CRM campaign attitude partially mediates the effect of cause involvement and perceptions of CRM on participation intentions. Managerial and theoretical implications are discussed.
The use of embedded metadata in heritage image workflows
Authors: Saunders Sarah
Published: July 2024

With increasing scrutiny of museum and gallery public access and dissemination policies, heritage organisations are investing heavily in the online user experience. This includes allowing users to browse and search for images and other media of objects and artefacts held by the organisation. While public interface websites are attracting a lot of attention, their creators often forget that the media on them — generally images at present — can be viewed and used in environments other than the originating website. Heritage organisations encourage the public to download images and use them for private non-commercial purposes. This is where the use of embedded data becomes important. This paper details some of the ways embedded data may be used in practice, both in internal workflows and for images on publicly accessible websites.
Applying a delta opportunity index to paid media budget planning
Authors: Kamena Roger , Renaud Jean-François
Published: July 2024

This paper addresses the problem of paid media budgeting and forecasting using a data-driven approach. As there is no specific analytic framework to estimate advertising investment, such calculations tend to be ad hoc in nature. This paper presents the delta opportunity index as a potential approach to paid media budgeting. The technique combines internal client analytics data as a proxy for the offer variable and external data such as search engine query volumes as a proxy for the demand variable. From there, the combined data sources are standardised as ratios to enable the calculation of the delta opportunity index. The final output provides a media budget distribution estimate to be used by media planners and marketers.
The role of aesthetics in redesigning accessible information literacy modules
Authors: Edford Trnka Rachel
Published: July 2024

The outbreak of COVID-19 added an increased sense of urgency to creating accessible online materials for higher education professionals, including academic librarians, as they explored new ways to engage with users online. Librarians who relied on in-person sessions to provide information literacy instruction to students shifted to synchronous and asynchronous instruction methods. This paper shares the experiences of an instruction librarian tasked with evaluating and redesigning a set of asynchronous information literacy modules for first-year undergraduate students in the summer of 2020. The evaluation and redesign were informed by contemporary debates about the design of online instructional materials from a web design and instructional design (ID) perspective. In particular, the author sought to investigate the claim that increasing the accessibility of online learning objects decreases their aesthetic appeal. Discussions of aesthetics and design are largely absent in the professional literature of library and information science (LIS), yet they are relevant, as many librarians perform ID duties. Since definitions of aesthetics are far-ranging, the author employed a specific framework discussed by Brown et al. — contrast, alignment, repetition and proximity (CARP) — for assessing the aesthetic value of the modules. After utilising a variety of tools to evaluate the accessibility of the modules along with the CARP framework, the author concluded that increasing the accessibility of the modules also increased their aesthetic value.
An academic approach to climate change emergency preparedness
Authors: Trask Jeffrey A.
Published: July 2024

To achieve effective emergency management and business continuity, all hazards should be considered during the planning and preparedness process. In recent years, several new hazards have attracted the attention of Emergency Management and Business Continuity practitioners. Climate change presents a unique challenge. Practitioners must rely on historical data combined with scientific projections to guide their planning and preparedness efforts. This article examines how an academic institution’s emergency management programme can plan successfully for this hazard by focusing on best practices in the area of building cross-departmental and cross-jurisdictional relationships. Examples of scientific data related to the hazard of climate change will be presented along with the latest guidance from the Federal Emergency Management Agency encouraging the planning for future hazards. The article presents a functional exercise in which this hazard was prominently featured, and presents testimony from subject matter experts. Recommendations for emergency management and business continuity programmes are so provided.
Assessing the impact of EMV migration: A pragmatic delivery approach
Authors: Povey Ian C.
Published: July 2024

This paper assesses the impact of the global migration of card-based payments to move away from magnetic-stripe-based transactions to EMV (Europay, MasterCard, Visa) or chip-based transactions. It is imperative that all aspects of the card payments model are considered when assessing the impacts of changes to technology, business processes and the end customer experience. The key driver for chip-based card payments over 12 years of standardisation and deployments globally has centred on fraud. Market migrations range from nationally coordinated efforts through to individual organisational programmes. Today, markets grapple with business cases, market or industry mandates, regulatory intervention and identifying marketing opportunities. The growing strength of the retail sector to challenge the banking industry as the traditional custodians of the international payment schemes (Visa and MasterCard in particular) has required the engagement model between stakeholders to become more inclusive. Strong engagement between the retail and financial services sectors is a critical aspect of a successful migration to EMV. The payments schemes (including American Express and JCB) play an increasing role in supporting all stakeholders in the payments model. This paper provides insight into the impacts of an EMV migration and best practices to manage market migration effectively.
How can airports and airlines better integrate their retail business in the future?
Authors: Konttinen Jarkko
Published: July 2024

New technology and advanced customer intelligence enable new opportunities for expanding and improving retail business in air travel. Airlines have extensive customer knowledge and a captive audience that, enabled by digital applications, can be stimulated with smart and entertaining retail opportunities during flight utilising emotional momentum, but they suffer from poor, expensive and limited delivery. While airport retailers excel in inexpensive logistics, they are competing for the attention of busy and nervous customers and have limited customer intelligence. What if the retail business model for air travel could be more (or fully) integrated into an ecosystem, combining the best of both worlds?
A best practices approach to physical corporate preparedness utilising emergency supplies
Authors: Baruch Stephen , Klosterman Brian
Published: July 2024

This paper is based on the authors’ experience developing and implementing a best practices approach to the physical supplies component of enterprise disaster preparedness. This includes recognising that physical supplies and suppliers (their services) are crucial elements to the effectiveness of both first response and business recovery.
Customer lifetime value: How to find the right calculation and prediction approach
Authors: Coleman Shirley , Walker Daniel , Rahman-Chowdhury Mohammed , Ahlemeyer-Stubbe Andrea
Published: July 2024

In this age of abundant data, there are special opportunities for companies to measure the value of their customers. Such analytical action can help inform business and marketing decisions. This article gives an overview of what is meant by customer lifetime value and describes four approaches to calculating its value. We compare the pros and cons of each approach and show how engaging with the measurement activity can be beneficial for your business. Finally, the article gives guidelines so that managers can decide which approach best fits their current situation.
Achieving customer experience excellence at seven critical life cycle points
Authors: Roman Ernan , Emmons Scott
Published: July 2024

This paper uses findings from 20,000 hours of customer research to help marketers achieve deeper and longer-lasting relationships with customers. Per the research, one of the most powerful ways to build deep customer relationships is to provide competitively differentiating customer experiences that deliver value at seven critical points in the customer’s relationship with the brand. This is effective because customers view their journey as a continuum that begins with the initial sale and continues throughout their full journey, ideally encompassing repeat sales over many years. It is therefore essential to set the right tone from the very beginning, with value, empathy and personalisation continuing throughout every step in the customer journey and encompassing all departments and levels in the organisation. Another critical requirement is that only preference-driven personalisation can deliver the sustained high-value experiences expected by today’s customers.
Five cloud essentials for the boardroom: What banking and financial markets executives need to know about cloud computing
Authors: Zimmerman David K.
Published: July 2024

This paper discusses insights and best practices on cloud computing for the financial sector derived from working with many of the world’s largest financial institutions. Agility is not a word that is often associated with some IT departments, especially in the banking industry. But cloud computing is changing this. Banks have many reasons to like cloud computing including lower cost, standardisation and consistency. But increasingly they are embracing the cloud because it makes them more agile and responsive to changing market conditions and customer needs. Cloud is becoming a way for banks to deliver new products to market faster, accelerate their growth agendas and enter new foreign markets. This means operating in new environments and using new applications, and all this will need to be accomplished within an increasingly regulated and interconnected world.
Clouds, chips or chains? The three ways to implement a digital dollar: FedPesa, FedDex or FedCoin
Authors: Birch David G.W
Published: July 2024

This paper explores the ‘evolutionary tree’ of electronic cash using a series of case studies; presents a taxonomy to facilitate a discussion of the strategic options available for central bank digital currencies; and highlights the three practical alternatives for implementing such a currency: as balances maintained offline in tamper-resistant hardware (‘FedDex’); as balances maintained online in a database (‘FedPesa’); or as tokens managed by an online shared ledger (‘FedCoin’). The paper concludes with the observation that a FedCoin solution may offer the most opportunities for innovation and economic growth. The idea of some form of FedCoin as a platform not just for smart money but very smart money is appealing in the central bank context as a way to implement the population-scale electronic cash system required to deliver a national digital currency. This is important because the renewed focus of central banks on the potential for central bank digital currencies should highlight the potential for electronic cash as a platform for new opportunities and a new generation of financial services, not simply a more efficient means to implement domestic retail payments. There is some urgency to this, as the beta testing of a Chinese digital currency is already underway.
Digital asset management governance in the real world
Authors: Leslie Mark
Published: July 2024

The areas influenced by digital asset management (DAM) governance are many, with the most critical being the creation and nurturing of human relationships. DAM is a powerful force multiplier for the digital supply chain, but the technology aspects should not overshadow the needs, daily contributions and work being done by people. This paper discusses such aspects of governance as educating executive leadership about the ongoing nature of DAM, ‘using people as glue’ to hold failing processes together, making the case for DAM librarians, why metadata are not applied to assets and how to address this, replacing fear of change with curiosity, maintaining an active DAM community, making people’s jobs easier, the importance of automation and long-term planning mindsets for DAM success.
Successfully implementing and scaling automation programmes in securities operations
Authors: Dinan Cormac , Rajan Sridhar , Sinha Kakul
Published: July 2024

This paper will first discuss the key drivers leading to a rapid adoption of automation and the challenges faced in scaling automation programs across Capital Market firms. Secondly, it discusses five critical strategies that firms have adopted for successfully scaling their automation programs (1) incorporate process excellence in automation playbook, (2) create a risk and compliance–centric programme, (3) infuse automation within the human operating model, (4) build capacity to enhance unique skill sets and (5) boost scaling velocity using partner ecosystem; and finally conclude that given the manual nature of many of functions within securities processing, there are tremendous opportunities to scale automation, however, achieving scaled automation requires considerable discipline and process rigor.
Maintaining a WordPress site for long-term security
Authors: Coppinger Elizabeth
Published: July 2024

Over one-quarter of all sites are built on the WordPress platform. Development teams often plan detailed processes for a website build, without giving much thought to afterlaunch maintenance. The web build process represents only a small fraction of the life of a website. After-launch security and maintenance should be a top-of-mind focus from the outset. This paper examines: (1) steps to take at the outset of a digital project to position the website for long-term success; (2) how to maintain content and design consistency over the lifetime of a website; and (3) tips and tools to secure WordPress sites.