bluuebunny/crossref_metadata_2025 huggingface dataset:
A Frame to the Void: Some Remarks on the Staatstheater Augsburg Adaptation of Wittgenstein’s Mistress and a Conversation with Nicole Schneiderbauer
Authors: Majer Krzysztof
Published: June 2023

Nicole Schneiderbauer’s adaptation of David Markson’s 1988 novel Wittgenstein’s Mistress – a first-person account of usually single-sentence paragraphs by a middle-aged woman who believes herself to be the sole inhabitant of the entire world – premiered at Staatstheater Augsburg on 18 November 2022, and quickly garnered much praise for its inventive handling of complex literary material. I saw the performance on December 9, three weeks after the premiere. In this article, I offer an analysis of some of the most important creative choices made by Schneiderbauer in terms of translating Markson’s novel into the language of the stage. As proved by my conversation with the director, her bold decisions – which may at first seem at odds with the spirit of Markson’s novel – are precisely what has ensured the remarkable success of the whole enterprise. Avoiding the novel’s more immediately theatrical aspects, reducing it to a ‘condensate,’ pluralizing the protagonist and dialing down on the absurdist humor, Schneiderbauer has succeeded at what may be the most valuable aspect of adaptation: that it is, in Linda Hutcheon’s memorable words, “repetition with variation.”
The Role and Territorial Characteristics of Adult Training on the Integration of Registered Jobseekers into the Labour Market in Szabolcs-Szatmár-Bereg County (Hungary), 2010–2020
Authors: Le-Dai Barbara , Koncz Gábor , Hajdú Dávid , Lipták Katalin
Published: June 2023

The primary aim of adult training for job seekers is to help participants reintegrate into the labour market as soon as possible. The high unemployment rate and the low employment rate in the examined area (Szabolcs-Szatmár-Bereg county) led the Hungarian Government to retrain job seekers. The aim of the study is to examine the spatial pattern of training for registered job seekers and its effectiveness in helping them to find a job in the primary (or secondary) labour market. The research was carried out using secondary data, provided by the Ministry of Innovation and Technology and the National Employment Service in Hungary. Our research has highlighted the territorial links between human resources, adult learning and job opportunities. Adult training and public employment opportunities had a strong impact on the development of the labour market.
Comments on the European Court of Auditors’ Special Report on the Leader Programme
Authors: Finta István
Published: June 2023

Concerning the efficiency of the different development methods, especially the definition of added value, neither science nor practice has so far established a universally accepted opinion. A special report of the European Court of Auditors in July 2022 on the “other values” of the LEADER/CLLD development method also pointed out which factors that are closely linked to added value might be missing from an EU evaluation. These factors are the conditions that, in a highly logical correlation, can guarantee the success of a development method. The study, while presenting the most important conditions for the efficiency of the LEADER method, evaluates and responds to the Court of Auditors’ Special Report, which does not sufficiently address these issues. In doing so, it contributes to a multi-faceted presentation of the role of the LEADER method in development policy and to the formulation of the reader’s own, independent judgement.
Item Matching Model in E-Commerce: How Users Benefit
Authors: Cherednichenko Olga , Ivashchenko Oksana , Cibák Ľuboš , Lincenyi Marcel
Published: June 2023

Research purpose. During the last decades, e-commerce sales have been rocketing, and this tendency is expected to increase over the following years. Due to the digital nature of e-commerce, one actual item can be sold on various e-commerce platforms, which leads to the exponential growth of the number of propositions. At the same time, the title and description of this item might differ. All these facts make more complicated for customers the process of searching on online platforms and change business approaches to the development of competitive strategy by e-commerce companies. The research question is how we can apply a machine learning algorithm to detect, based on the product information such as title and description, whether the items are actually relevant to the same product.

Methodology. We suggest an approach that is based on a flexible textual data pipeline and the usage of a machine-learning model ensemble. Each step of the data processing is adjustable in dependence on domain issues and data features because we can achieve better results in solving the item-matching task.

Findings. The item-matching model is developed. The proposed model is based on the semantic closeness of text descriptions of items and the usage of the core of keywords to present the reference item.

Practical implications. We suggest an approach to improving the item searching process on different e-commerce platforms by dividing the process into two steps. The first step is searching for the related items among the set of reference items according to user preferences. The reference item description is created based on our item-matching model. The second step is surfing proposals of similar items on chosen e-commerce platforms. This approach can benefit buyers and sellers in various aspects, such as a low-price guarantee, a flexible strategy of similar products shown, and appropriate category-choosing recommendations.
Spatial factors affecting the functional diversity of regenerated brownfields: The case of Silesian Voivodeship (Poland)
Authors: Jarczewski Wojciech , Koj Jacek
Published: June 2023

Until 1990, the Silesian Voivodeship was one of the most industrialised regions in Central Europe. The restructuring of the national economy after the change of the political system, in particular the extensive deindustrialisation, resulted in the emergence of substantial quantity of post-industrial brownfields. During the research we identified a total of 125 post-industrial brownfield sites that had undergone a regeneration process between 1990 and 2019. The total value of these regeneration projects was estimated at over EUR 1.7 billion. About 55% of the projects were carried out by public bodies, 40% by private enterprises and 5% by non-governmental organisations. The EU aid from structural funds was used in 37% of projects. The aim of the paper is to provide new empirical evidence about the role of spatial factors on the regeneration and new functional use of the brownfields. The analysis has revealed that there is a statistically significant relationship between the distance from the city centre and the functions of regenerated brownfield sites: commercial services were located closest to the centre, whereas manufacturing plants and investment zones were found at the greatest distance from the city centre. The research has also shown the crucial role of post-industrial heritage for projects related to redevelopment for public services, which was insignificant for other project types. These results have been interpreted in the context of the rent gap theory and the brownfield redevelopment potential model (the so-called ABC model).
Gender differences in unsafety perception and precautionary behaviour among adolescents: Case study of a small peripheral town in Slovakia
Authors: Rišová Katarína , Póczošová Veronika
Published: June 2023

The aim of this study is to question gender stereotypes regarding differences in the unsafety perceptions and perceived threats of adolescents, with a special emphasis on their precautionary behaviour. This research was based on emotional mapping in the very small peripheral town of Fiľakovo (Slovakia). Altogether, 151 adolescents in the age of 10–16 years were asked to mark places where did not feel safe, along with perceived threats, as well as information on precautionary strategies they use there. Regardless of the time of day, neither girls nor boys felt significantly less safe, with residential location and age playing a more important role in unsafety perception differences than gender. Girls perceived significantly more people-related threats than boys (regardless of daylight), while boys were aware of significantly more risk in buildings, streets, and places with negative associations (after dark). Avoidance, dependence, and self-reliant precautionary behaviours were identified. Regardless of daylight, girls chose dependence (e.g. calling someone, having a companion) among other types of precautionary behaviour significantly more often than boys. Avoidance and self-reliance were gender neutral. The perception of girls as perceiving more risks and being more avoidant is showed to be a form of gender stereotype and should not be considered a generally valid paradigm.
Digital marketing adoption of microenterprises in a technology acceptance approach
Authors: Buvár Ágnes , Gáti Mirkó
Published: June 2023

External knowledge sources such as professional social media accounts represent an understudied domain in the digital media adoption literature of small enterprises. This article extends the Technology Acceptance Model with two additional factors – external knowledge source and trust in digital marketing professionals – to better understand the digital marketing adoption of microenterprises. We collected and analyzed data from 181 microenterprises using online survey and structural equation modeling methodology. Results indicate that participation in events and following professional Facebook groups are positively related to perceived ease of use, while following professional Facebook groups, blogs, and vlogs, and meeting consultants are positively related to perceived usefulness. Besides, trust in marketing professionals has a significant effect on both perceived ease of use and perceived usefulness. By applying the technology-in-practice literature to digital marketing adoption, the article highlights that marketing professionals can be a bridge between academia and small business managers by contextualizing and translating formal knowledge to practical easy-to-understand knowledge.
The impact of new bronchial drainage device in a complex form of respiratory disease
Authors: Mondonga Rinedy Lisumbu , Mihălțan Florin , Fănică Aida Andreea
Published: June 2023

Drainage of secretions in patients with severe lung damage is a challenge. In many cases, due to the significant reduction in muscle mass, difficulties of this nature arise. We present the case of an 82-year-old patient, vaccinated against Severe acute respiratory syndrome coronavirus 2 (SARS COV2), anti-influenza, anti-pneumococcal and anti-haemophilus, former smoker, with no significant exposure to known professional respiratory noxes, with severe comorbidities (cardiac, ophthalmological, rheumatological, neurological, and diabetological) and a congenital pulmonary malformation – right lung hypoplasia (diagnosed in 2008), extensive cystic and varicose bronchiectasis, probably also in a congenital context, with progressive collapse of the right parenchyma and displacement of the mediastinum, complicated with recurrent respiratory infectious episodes with pathogens – Gram-negative germs, anaerobic germs, and repetitive low-amount haemoptysis for 3 years, as well as severe restrictive respiratory dysfunction. Currently, the patient is under bronchodilator treatment, and home oxygen therapy. For about 3 years, regular modern drainage sessions using the studied device have been introduced. Patient adherence was good. The benefits brought by this device on the clinical development of the patient were: efficient drainage of secretions, improvement of the quality of life, and prolongation of survival in a patient with complex pulmonary pathology and multiple comorbidities in development for 13 years. This new therapeutic drainage option has been competing with pre-existing ways (Cough Assist) for several years, demonstrating its multiple benefits in patients with chronic respiratory failure and severe comorbidities.
Clinical and therapeutic features of myositis associated with anti-MDA5 antibodies: three new cases
Authors: Chebbi Donia , Snoussi Mouna , Damak Chifa , Guermazi Mouna , Hachicha Hend , Frikha Faten , Salah Raida Ben , Masmoudi Hatem , Marzouk Sameh , Bahloul Zouhir
Published: June 2023

Purpose

To assess clinical features, therapy, and outcome of the myositis associated with anti-MDA5 antibodies, and to propose a successful therapeutic protocol for rapidly progressive interstitial lung disease (RP-ILD) in anti-MDA5 dermatomyositis (DM).

Methods

A retrospective and descriptive study of three cases of anti-MDA5 associated myositis was conducted in the Department of Internal Medicine in the University Hospital Hedi Chaker, Sfax, Tunisia, between 1996 and 2016.

Results

From a series of 115 cases of myositis, three cases of anti-MDA5-positive DM were identified. They were three men with a mean age of 63 years. They manifested specific cutaneous manifestations including ulcers and palmar papules, mild muscular involvement, and RP-ILD. The severity of the disease was correlated to the ILD in all patients. Aggressive therapies were tried including high-dose corticoids, cyclophosphamide (CYC) cures, intravenous immunoglobulins, and rituximab (RTX), with a good outcome in the patient who received combined high steroids, CYC, and RTX pulses. The two other patients died because of a rapid worsening of their respiratory condition.

Conclusion

Anti-MDA positive myositis is characterised by a specific cutaneous phenotype, the discretion of muscular signs, and the correlation with RP-ILD. The poor prognosis of this entity is correlated to the high resistance of pulmonary involvement despite aggressive therapeutics. The combination between high-dose steroids, CYC, and RTX has shown good results in many reports, as well as in one of our patients.
Dyspnoea – a valuable clue in a rare disease diagnosis
Authors: Dobrescu Larisa , Bertici Nicoleta
Published: June 2023

Pulmonary veno-occlusive disease (PVOD) is a rare microvasculopathy associated with dyspnoea, pulmonary arterial hypertension (PAH) and poor prognosis. A 42-year-old female, with a known history of cured thyroid neoplasm, complained of severe inspiratory progressive dyspnoea, chest pain, dry cough and asthenia. The initial investigations established the diagnosis of idiopathic PAH. Specific associated vasodilator treatment was initiated but with sildenafil intolerance. The clinical condition continued deteriorating, and thus the investigations were extended. DLCO was unnaturally low (24%). Angiography detected a minimal left distal CTEPH (not suitable for balloon angioplasty). Genetic test came positive for biallelic mutations of EIF2AK4, suggestive for PVOD. Finally, the diagnostic was changed to PAH in the PVOD context. A decision was made to refer the patient for lung transplant and to associate treprostinil treatment (with slight clinical improvement). Therefore, severe dyspnoea, hypoxia, decreased DLCO and poor response to vasodilator treatment compel physicians to search for PVOD and refer to lung transplant.
An Analysis of Important Sectors in Economic Growth. Case Study for Kosova
Authors: Zogjani Jeton , Kovaci-Uruci Fife , Zogjani Agon
Published: June 2023

Education, innovation, the labour force, and new businesses are considered the key important sectors (factors) for developed and emerging economies. The paper analyses are performed by using the Cobb Douglas production function for analysing the impact and correlation of these factors (variables) on the economic growth of Kosova during the period 2013 - 2021. The variables of public expenditures on education as a percentage of GDP and the labour force have shown a negative impact on growth and they have operated under decreasing returns to scale (based on the Cobb-Douglas function), while the variables of information, computer and telecommunication services (which refer to innovation technology) and new business creation have indicated a positive impact on growth and they have operated under increasing returns to scale (based on the Cobb-Douglas function). In addition, this paper summarized a few useful conclusions: first, public expenditure on education should provide an important contribution on growth; second, enhancing the role of education to improve and develop new knowledge for the labour force in Kosova, and at the same time, to adapt with new labour market demand; third, information, computer and telecommunication is one of the leading export sectors and this sector should provide higher potential and contributions on the economic growth of Kosova; fourth, new businesses creation should provide a significant contribution to increase economic growth. These variables in many countries have made a key value contribution to the economy by driving it toward sustainability, development, and growth.
Existence, Uniqueness and Ulam-Hyers-Rassias Stability of Differential Coupled Systems with Riesz-Caputo Fractional Derivative
Authors: Salim Abdelkrim , Lazreg Jamal Eddine , Benchohra Mouffak
Published: June 2023

This article deals with the existence, uniqueness and Ulam-Hyers--Rassias stability results for a class of coupled systems for implicit fractional differential equations with Riesz-Caputo fractional derivative and boundary conditions. We will employ the Banach’s contraction principle as well as Schauder’s fixed point theorem to demonstrate our existence results. We provide an example to illustrate the obtained results.
The representations of freedom in The Sun newspaper between 2019 and 2021: A corpus-based study
Authors: Leone Ljubica
Published: June 2023

Existing studies have highlighted the close link between language and society (Fairclough, 1992) and demonstrated the impact of Covid-19 on language (Mahlberg and Brookes, 2021). There are no studies to date that have examined the changing representations and conceptual shifts of freedom in the pre-pandemic and post-pandemic years, which are expected to be affected by government policies on Covid-19.

The present study aims to fill this gap. Specifically, the objective is to examine the conceptual evolution of freedom in the years 2019 and 2021 and to interpret it in the light of socio-historical issues derived from the outbreak of the Covid-19 pandemic. The study is a corpus-based investigation undertaken on The Sun Corpus (TS), i.e. a self-compiled corpus including newspaper articles published in the UK during the years 2019 and 2021. Media including newspapers are, indeed, influential discourses that shape the public view of particular events, current issues, and play “an important role in framing how people understand and respond to” contextual happenings (Brookes and Baker, 2021, p. 1; see Baker et al. 2013).

The analysis reveals that there is a shift in the use of the word freedom, which is depicted as an enjoyable experience in 2019 and seen in a negative shade in 2021. These results support the social conceptualization of language and reveal aspects that are of particular concern in Critical Discourse Analysis (Fairclough, 1992), aiming to examine how socio-historical aspects frame the linguistic representations of social issues like the Covid-19 disease.
Theorizing Power, Identity and Hip Hop: Towards a Queer, Intersectional Approach
Authors: Berggren Kalle
Published: June 2023

Power and identity are central themes in hip hop scholarship, whether it is race and class that are in focus, or gender and sexuality, or a combination. Yet power and identity are contested concepts that are used with varying theoretical outlooks. This article seeks to outline some key differences between different understandings of power and identity, and their consequences for the study of hip hop. Four models are identified. In the expression model, hip hop is understood as the cultural expression of a specific group. In contrast, the catalogization model and the two-plane model both acknowledge the existence of different dimensions of power and identity, but treat these either in a list-like manner or according to a base-superstructure dichotomy. The limitations of these two models can be overcome, it is suggested, by turning to the complexity model, which builds on contemporary feminist, intersectionality and queer theory.
Analisis Naratif Lovecraftian Horror dalam Cerita Manga Berserk
Authors: Marzuki Alfath , Ciptadi Suluh Gembyeng
Published: June 2023

Manga is a type of media in the form of text and images that can be studied in communication science using a text analysis approach. One type of manga that has a major influence on manga culture is berserk. Howard Philips Lovecraft's work called lovecraftian became a style of horror writing in literature and became one of the most influential genres in manga culture. The purpose of this research is to describe the lovecraftian horror narrative in Berserk manga by using Todorov's narrative level which consists of equilibrium, disruption, recognizing the disruption, attempt to repair damage, and new equilibrium to see lovecraftian horror elements consisting of sense of dread, the existence of the unfathomable, and human feelings as insignificant living beings. This study uses a qualitative approach. The unit of analysis is the Berserk manga chapters 3 – 8, 18 – 21, 89 – 105. The data collection technique is carried out by studying documents consisting of books or scientific journal articles related to research, and documentation in the form of Berserk manga screenshots. The results of the study show that the Berserk manga has lovecraftian horror elements consisting of a sense of dread, the existence of the unfathomable, and human feelings as insignificant living beings.
Manga adalah salah satu produk media berupa teks dan juga gambar yang dapat diteliti dalam ilmu komunikasi dengan menggunakan pendekatan analisis teks. Salah satu jenis manga yang memiliki pengaruh besar dalam kultur manga adalah berserk. Karya Howard Philips Lovecraft yang disebut lovecraftian menjadi gaya penulisan horror dalam literatur dan menjadi salah satu genre yang berpengaruh dalam kultur manga. Tujuan penelitian ini adalah untuk mendeskripsikan narasi lovecraftian horror dalam manga Berserk dengan menggunakan tingkatan naratif Todorov yang terdiri atas equilibrium, disruption, recognizing the disruption, attempt to repair damage, dan new equilibrium untuk melihat elemen lovecraftian horror yang terdiri dari sense of dread, the existence of the unfathomable, dan perasaan manusia sebagai makhluk hidup yang insignifikan. Penelitian ini menggunakan pendekatan kualitatif. Adapun unit analisisnya adalah manga Berserk chapter 3 – 8, 18 – 21, 89 - 105. Teknik pengambilan data dilakukan dengan studi dokumen yang terdiri dari buku atau artikel jurnal ilmiah yang terkait dengan penelitian, dan dokumentasi berupa screenshot manga Berserk. Hasil penelitian menunjukkan bahwa manga Berserk memiliki elemen lovecraftian horror yang terdiri dari sense of dread, the existence of the unfathomable, dan perasaan manusia sebagai makhluk hidup yang insignifikan.
Memaknai Kembali Arti Cantik Melalui Iklan Wardah Versi #BeautyMovesYou
Authors: Apriliana Fransiska , Pandrianto Nigar
Published: June 2023

Advertisements always present a unique culture, one that is often communicated by advertisements is cultural ideology related to beauty. Women are always considered as beautiful persons with white skin, ideal body shape, big eyes, long or tall legs, long hair, and a flat stomach. A beautiful face is very valuable because many women are willing to do everything to get their bodies to be beautiful. This applies to the fact that women who are beautiful and have an ideal body will be valued more. One of the beauty advertisements that has been aired on YouTube is the Wardah advertisement. Wardah is a cosmetic product originating from Indonesia. This study uses a qualitative approach to reveal the meaning of beauty in Wardah advertisements using Roland Barthes' semiotic analysis research method. The subject of this research is Wardah advertisements, and the object is the meaning of beauty in Wardah advertisements. In Wardah advertisements, there are several scenes that show a tendency towards the meaning of a woman's beauty.
Iklan selalu menghadirkan budaya yang unik salah satu yang sering dikomunikasikan iklan adalah ideologi budaya yang berkaitan dengan kecantikan. Perempuan selalu dianggap sebagai pribadi yang cantik dengan kulit yang putih, bentuk tubuh ideal, mata yang besar, kaki jenjang atau tinggi , rambut yang panjang, serta perut yang rata. Paras yang cantik sangat berharga oleh karena itu banyak perempuan yang bersedia melakukan segalanya untuk mendapatkan tubuhnya menjadi cantik. Hal ini berlaku fakta bahwa perempuan cantik dan mempunyai badan yang ideal akan lebih dihargai. Salah satu iklan kecantikan yang telah ditayangkan di Youtube yaitu iklan Wardah. Wardah merupakan salah satu produk kosmetik yang berasal dari Indonesia. Penelitian ini menggunakan pendekatan kualitatif untuk mengungkapkan pemaknaan kecantikan pada iklan Wardah dengan menggunakan metode penelitian analisis semiotika Roland Barthes. Subjek penelitian ini adalah iklan Wardah dan objek adalah pemaknaan kecantikan pada iklan Wardah. Dalam iklan Wardah terdapat beberapa scene yang menunjukkan kecenderungan makna kecantikan seorang perempuan.
Pembingkaian Berita Rumah BUMN
Authors: Yohanna Yohanna , Loisa Riris
Published: June 2023

The world that is entering the digital era makes human life easier. Cyber media makes all kinds of news information that occurs outside and within the country we can get quickly connected to the internet. The emergence of news portals is in high demand because of their ease of access and short waiting times. Research aims to analyze framing of media coverage by Kompas.com, Tribunnews.com and Detik.com related to reporting on government programs for the period 1 September 2021 to 1 September 2022 with the number of visitors using Brand24 big data analysis. The research methods used are qualitative research and Robert N Entman framing analysis, which consist of defining the problem, diagnosing the cause, making moral judgments and treatment recommendation. Findings announce that each uses a different news frame, but is from the same source as Kompas.com, presenting news related to the words of BUMN Minister Erick Thohir, also prioritizing UMKM. We put them in order so that they can be age-adjusted for digital. The resulting product is entered into the go program. Tribunnews.com leads to news that PLN wants to achieve its target by the end of 2022, namely 1,000 MSMEs to join to go digital and Detik.com brings news from Erick Thohir words regarding the target of 30 thousand UMKM to go digital. Each media has a different point of view in framing news to influence society.

 

Dunia memasuki era digital membuat kehidupan manusia semakin mudah. Cybermedia dengan cepat menghubungkan semua jenis informasi berita yang berlangsung di dalam dan luar negeri ke internet. Munculnya portal berita sangat diminati karena aksesnya yang mudah dan latensi yang rendah. Tujuan dari penelitian ini adalah membingkai pemberitaan media Kompas.com, Tribunnews.com, dan Detik.com terkait liputan program pemerintah 1 September 2021 hingga 1 September 2022 dengan menggunakan website Brand24. Metode penelitian yang digunakan penelitian kualitatif dengan kerangka analisis oleh framing Robert N Entman yang terdiri dari define problem, diagnose causes, make moral judgement dan treatment recommendation. Hasil kajian menunjukkan masing-masing menggunakan framing berita yang bertentangan tetapi bermula dari sumber yang sama seperti Kompas.com yang memuat berita tentang sambutan Menteri BUMN Erick Thohir untuk memprioritaskan UMKM beradaptasi dengan era digital agar produk yang diciptakan tergabung ke program go digital, Tribunnews.com membawa kabar bahwa PLN menargetkan 1.000 UMKM bergabung dan melakukan digitalisasi pada akhir tahun 2022 dan Detik.com membawakan berita dari ucapan Erick Thohir tentang target yang diinginkan yaitu 30 Ribu UMKM go online.
Analisis Proses Kreatif dalam Pembuatan Konten Interaktif di Media Sosial Instagram Majalah Sunday
Authors: Ridwan Salwa Salsabilla , Sari Wulan Purnama
Published: June 2023

Nowadays, social media has become a vital channel for marketing and communication for companies, organizations, and institutions. One of companies that uses Instagram as their promotion media is @majalahsunday. Starting by distributing their printed magazines in the North Jakarta area, Sunday has turned into a digital magazine and taken advantage of social media as a promotion media. There are a few ways to interact with audiences. Usinginteractivecontent is one of them.In this study, the writerappliesa descriptive qualitative method. This study aims to analyse and describe the creativity of interactive content on Sunday magazine's Instagram social media accounts. The study uses a fewsupporting concepts;Creativity Theory by Graham Wallas, Brand Awareness, and Brand Engagement. The primary data include observations, documentation, and in-depth interviews conducted with editor in chief of Sunday, a content creator, Sunday's Instagram followers, while the secondary data cover literatures, articles, journals, and websites related to the study. The study reveals that creativity is indeed the key factor in creating content. Sunday considers that creativity is vital to create interactive content so that they can produce content that is interesting and distinct from the other but still maintain the identity of Sunday magazine. In creating interactive content, Sunday magazine has followed creative thinking stage of Graham Wallas’ Creativity Theory.

Seiring berjalannya waktu, kini media sosial menjadi sebuah saluran pemasaran dan komunikasi yang cukup vital bagi perusahaan bisnis. Salah satu yang menggunakan Instagram sebagai media promosi adalah @majalahsunday. Sunday yang bermula membagikan majalah cetaknya di kawasan Jakarta Utara, kini beralih menjadi majalah digital dan memanfaatkan media sosial sebagai media promosi. Ada berbagai macam cara untuk berinteraksi dengan audiens, salah satu caranya adalah dengan menggunakan konten interaktif. Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan kreativitas dari konten interaktif di akun sosial media Instagram majalah Sunday. Dalam penelitian ini, penulis mengunakan pendekatan kualitatif. Penelitian ini menggunakan beberapa konsep penunjang yaitu teori Kreativitas oleh Graham Wallas, Brand Awareness, dan Brand Engagement. Data primer dalam penulisan skripsi ini yaitu observasi, dokumentasi, dan wawancara mendalam dilakukan dengan Pemimpin Redaksi majalah Sunday, content creator, dan pengikut Instagram majalah Sunday. Data sekunder daalam penelitian ini meliputi literatur, artikel jurnal, dan situs internet terkait penelitian. Hasil dari penelitian ini adalah bahwa kreativitas adalah inti dari pembuatan konten. Dalam pembuatan konten interaktif, majalah Sunday sudah sesuai dengan teori kreativitas Graham Wallas dalam tahap proses berpikir kreatif.
Pandangan Penggemar pada Kolaborasi Produk Somethinc X NCT Dream
Authors: Christiansen Destra Thesalonika , Savitri Setyo Utami Lusia
Published: June 2023

Marketing communication is a method used by companies and brands in conveying messages to potential customers by persuading, directing, and reminding a product, either directly or indirectly. Collaboration is a concrete example of promotional activities in marketing communications. The development of technology makes the promotion of activities change towards digitalization and facilitates the exchange of information and culture and creates popular culture. The emergence of K-Pop idol groups is a product of the music industry, where the Indonesian people themselves have great enthusiasm for the presence of K-Pop idol groups. The purpose of this study was to find out and describe fan comments on the Somethinc x NCT DREAM collaboration promotional activities. Theoretical foundation in research is marketing communications, collaboration, Korean wave¸ and fans. This research was conducted using a qualitative approach and researchers conducted interviews with four informants. The results of this study are that NCT DREAM fans see collaborative activities with Somethinc as promotional activities that benefit both parties. As fans they are aware of marketing activities that can introduce Brand Something to a wider audience. On the other hand, other K-Pop fans can get to know NCT DREAM through this collaboration.
Komunikasi pemasaran merupakan cara yang diterapkan oleh perusahaan maupun brand dalam menyampaikan pesan kepada calon konsumen dengan cara membujuk, menginformasikan dan mengingatkan terhadap suatu produk baik secara langsung maupun tidak langsung. Kolaborasi merupakan salah satu contoh konkret dari kegiatan promosi dalam komunikasi pemasaran. Berkembangnya teknologi membuat kegiatan promosi mengalami perubahan ke arah digitalisasi dan memudahkan terjadi pertukaran informasi dan budaya dan melahirkan budaya populer. Munculnya grup idola K-Pop merupakan hasil produk industri musik, dimana masyarakat Indonesia sendiri memiliki antusias yang besar terhadap kehadirannya grup idola K-Pop. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan pandangan penggemar pada kegiatan promosi kolaborasi Somethinc x NCT DREAM. Landasan teoritis dalam penelitian adalah komunikasi pemasaran, kolaborasi, Korean wave¸dan penggemar. Penelitian ini dilakukan dengan pendekatan kualitatif dan peneliti melakukan wawancara kepada empat informan. Hasil dari penelitian ini bahwa penggemar NCT DREAM melihat kegiatan kolaborasi bersama Somethinc sebagai kegiatan promosi yang menguntungkan kedua belah pihak. Sebagai penggemar mereka sadar bahwa kegiatan pemasaran yang dapat memperkenalkan brand Somethinc kepada khalayak yang lebih luas. Sebaliknya penggemar K-Pop lainnya bisa mengenal NCT DREAM melalui kolaborasi ini.
Brand Image, Service Quality, dan Consumer Loyalty Toko Online Roboykids
Authors: Fandy Fandy , Erdiansyah Rezi
Published: June 2023

Technological developments affect the lifestyle of people who are becoming consumptive, and the change in people's lifestyles that is very pronounced is in the growing level of users of online shopping platforms. Marketing communications have a very big role in this development. Marketing Communication is persuasive two-way communication and can make the marketing process more efficient. In this study there are three theories, namely brand image, service quality and consumer loyalty. Brand image is a combination of beliefs, ideas, and an impression that consumers have towards a brand or brands. Then, brand image also determines consumer attitudes and actions. Service quality is what an industry can provide or try to consumers to satisfy consumers, regardless of the product or service being sold. Consumer Loyalty is a commitment that becomes a reference or guide for consumers to buy and subscribe to a company. This cannot be changed, even though there are other influences. This research shows that brand image and service quality have a positive effect on Roboykids customer loyalty.
Perkembangan teknologi memengaruhi gaya hidup masyarat yang menjadi konsumtif, dan perubahan gaya hidup masyarat yang sangat terasa adalah dalam berkembangnya tingkat pengguna platform berbelanja online. Komunikasi pemasaran memiliki peran yang sangat besar dalam perkembangan ini. Komunikasi Pemasaran adalah komunikasi dua arah secara persuasi dan dapat membuat proses pemasaran menjadi lebih efisien. Dalam penelitian ini terdapat tiga teori, yaitu citra merek, kualitas layanan dan loyalitas konsumen. Citra merek adalah gabungan antara kepercayaan, gagasan, dan sebuah hal membekas yang dimiliki konsumen terhadap sebuah brand atau merk. Kemudian, citra merek juga menjadi penentu sikap dan tindakan konsumen. kualitas layanan merupakan apa yang bisa diberikan ataupun dicoba oleh suatu industri kepada konsumen buat memuaskan konsumen, terlepas dari produk ataupun jasa yang dijual. Loyalitas Konsumen ialah sebuah komitmen yang menjadi sebuah acuan atau pegangan para konsumen untuk membeli dan berlangganan pada sebuah perusahaan. Hal ini tidak dapat berubah-ubah, mesikpun ada pengaruh lain. Penelitian ini membawakan hasil bahwa citra merek dan kualitas layanan berpengaruh terhadap loyalitas konsumen Roboykids secara positif.
Pengaruh Bauran Pemasaran terhadap Perilaku Konsumtif (Studi Kasus Brand Maybelline di Shopee pada Dewasa Awal)
Authors: Aviny Pratita , Aulia Sisca
Published: June 2023

Marketing mix is ​​a marketing tool that is usually used by companies to be able to offer their products to consumers or potential customers. Maybelline is a cosmetic company that does a marketing mix and they collaborate with e-commerce Shopee as a platform to reach customers. The marketing mix carried out by the Maybelline company can lead to consumptive behavior in its consumers. This consumptive behavior itself exists because of someone's pleasure in buying or using a product without considering their needs but desires. This study aimed to determine the impact of Maybelline's Shopee marketing mix on consumer behavior in early adulthood. The obtained data adopt validity test, reliability test, linear regression analysis and t test. The results of data processing showed that t count>t table 4.093>1.98, significance 0.001<0.05. The test results show the H1 hypothesis that Maybelline's combination in Shopee marketing has an effect on consumer behavior. The resulting hypothesis is H1, that the marketing mix has an effect on consumer behavior in early adulthood. The results of this study lead to Hypothesis H1, that the marketing mix has an effect on consumer behavior in early adulthood. As a result of the marketing mix carried out by Maybelline, it can influence the shopping style of consumers to continue consuming products so that consumptive behavior occurs.
Bauran pemasaran merupakan alat pemasar yang biasanya digunakan oleh perusahaan untuk bisa menawarkan produknya kepada konsumen atau calon konsumen. Bauran pemasaran dilakukan oleh perusahaan kosmetik yaitu Maybelline dan mereka bekerjasama dengan e-commerce Shopee sebagai wadah untuk meraih pelanggan. Bauran pemasaran yang dilakukan oleh perusahaan Maybelline bisa menimbulkan perilaku konsumtif pada konsumennya. Perilaku konsumtif ini sendiri ada karena kesenangan seseorang dalam membeli atau menggunakan produk tanpa mempertimbangkan kebutuhannya melainkan keinginan. Untuk mengetahui apakah adanya pengaruh bauran pemasaran Maybelline di Shopee terhadap perilaku konsumtif pada dewasa awal merupakan tujuan dari penelitian ini. Data yang didapat menggunakan uji validitas, uji reliabilitas, analisis regresi linear sederhana, dan uji T. Hasil dari olah data menunjukan nilai t hitung > t tabel yaitu 4.093 > 1,98 dengan signifikan 0,001 < 0,05. Hasil yang diuji menunjukan hipotesis H1 bahwa terdapat pengaruh bauran Maybelline di Shopee pemasaran terhadap perilaku konsumtif. Akibat dari bauran pemasaran yang dilakukan oleh Maybelline, bisa memmengaruhi gaya belanja konsumennya untuk terus mengonsumsi produk sehingga terjadi perilaku konsumtif.
РЕЦЕПЦІЯ ГОЛОДОМОРУ 1932 – 1933 рр. У ПРАКТИЦІ НАЦИСТСЬКОГО ОКУПАЦІЙНОГО РЕЖИМУ В УКРАЇНІ ЯК ЗАСІБ ФОРМУВАННЯ МОДЕЛІ ІСТОРИЧНОЇ ПАМ’ЯТІ
Authors: ГОНЧАРЕНКО Олексій , ІВАНЕНКО Аліна
Published: June 2023

Метою статті є аналіз матеріалів окупаційної періодики, а також практики діяльності установ німецької окупаційної адміністрації в Україні щодо використання фактів Голодомору 1932 – 1933 рр. як інструменту пропагандистського впливу й засобу формування нової моделі історичної пам’яті українців. Методологія дослідження базується на принципах історизму, системного аналізу, об’єктивності та комплексності, загальнонаукових методах аналізу й синтезу, методах історичної науки та джерелознавства, теоретичних напрацюваннях сучасних досліджень пропаганди і пропагандистських операцій, а також відповідному понятійно-категоріальному апараті. Наукова новизна визначається спробою формування авторської концепції впливу нацистської пропаганди у частині тематики Голодомору 1932 – 1933 рр. на формування історичної пам'яті українців, заперечення ними імперських амбіцій російського імперіалізму. Висновки. Нацистська політика на окупованих українських землях базувалася на інтенсивному ідеологічному супроводі, що за мету імплементацію у масову свідомість нової для українського суспільства моделі історичної пам'яті використовувала тему Голодомору 1932 – 1933 рр. як одного із наймасштабніших злочинів сталінського режиму. Саме завдяки пропагандистським інспіраціям німецьких властей українське суспільство дізналося про справжні масштаби цієї трагедії. Провина за організацію Голодомору 1932 – 1933 рр. покладалася на радянську владу загалом та її головну (у нацистській пропаганді) соціально-політичну опору – євреїв, зокрема. Німецька пропаганда, базуючись на методах навіювання, переконання та аргументації, застосовуючи правдивий (у випадку – Голодомору) матеріал, призвела до певної деформації правосвідомості українців, конкретними проявами якої стали правовий конформізм, правовий нігілізм і перероджена правосвідомість. Не повністю знищена радянською владою колективна історична пам'ять українців, серцевиною якої було неприйняття російського імперіалізму в усіх його формах і проявах, та сформований німецькою пропагандою наратив Голодомору 1932 – 1933 рр. доволі рельєфно проявилися у період відновлення Україною незалежності.
ІСТОРИЧНИЙ “ФЕНОМЕН” ЧЕХОСЛОВАЦЬКОЇ ГОСТИННОСТІ ТА ТУРИСТИКИ НА ПРИКЛАДІ РОЗВИТКУ ГОТЕЛЬНО-ТУРИСТИЧНОЇ ГАЛУЗІ У МІЖВОЄННИЙ ПЕРІОД
Authors: КОРСАК Роман , ГОДЯ Іван
Published: June 2023

Мета. У публікації авторами розглянуто процес розбудови інфраструктури гостинності у Першій Республіці, яка була представлена на той час туристичними котеджами, гірськими притулками (станіцами), приватними готельними та курортними комплексами. Також автори проаналізували вплив індустрії гостинності на формування чехословацького туристичного руху, який став своєрідним «феноменом» чехословацького суспільства, та ототожнювався у міжвоєнний період з ідеями свободи, національного патріотизму і любові до рідного краю і батьківщини. Методологія дослідження. Під час здійснення наукового дослідження щодо проблематики розвитку готельно-туристичної галузі Чехословаччини автори статті керувалися ідейно-теоретичними засадами позитивістської історіографії. Зазначений підхід дав можливість уникнути суб’єктивних тверджень та висновків. Для розв’язання наукових завдань автори публікації застосували загальнонаукові методи пізнання: аналізу, синтезу, системності, узагальнення, конкретності, історизму, а також діалектичний метод. В історичному дослідженні діалектичний метод найповніше реалізується через принципи історизму, тому під час здійснення дослідження автори віддали перевагу історичним методам: історико-описовому (історико-генетичному, історико-порівняльному, історико-синтетичному), історико-діахронному, методу емпіричному аналізу тощо. Наукова новизна. Вперше у вітчизняній історіографії розглянуто історичний процес формування та розвитку сфери гостинності і туризму на прикладі розвитку готельно-туристичної галузі Чехословаччини у міжвоєнний період (1918 – 1938 рр.). У статті комплексно розглядається процес розбудови туристичних котеджів, гірських “станіц” та готельних і курортних господарств. Висновки. Доведено, що передумови становлення сфери гостинності та туризму були закладені на теренах чехословацьких земель, ще у період XVIII і XIX ст. Розвиток готельно-туристичної галузі Чехословаччини у міжвоєнний період відбувався за рахунок будівництва туристичних котеджів, притулків, приватних готельних і курортних закладів. Популярними місцями відпочинку протягом 1918 – 1938 рр. були богемські курорти, Бескидські гори Моравії і Сілезії та інші туристичні дестинації, багаті на природні та історико-культурні пам’ятки. Зазначені фактори стимулювали до розвитку туристичного та готельно-ресторанного бізнесу у Чехословаччині протягом 1918 – 1938 рр.
ГРОШІ У ЖИТТІ НАСЕЛЕННЯ КИЇВСЬКОЇ ГУБЕРНІЇ (1797 – 1917)
Authors: ОРЛИК Cвітлана , ПАВЛЕНКО Вікторія
Published: June 2023

Мета статті – дослідження проблем використання грошей у повсякденному житті населення, що є одним із перспективних, однак мало досліджених у сучасній українській історіографії напрямів наукових студій. Стаття написана в контексті двох субдисциплінарних напрямів історичних досліджень: історичної регіоналістики та економічної історії. Авторками поєднано низку методологічних підходів, зокрема, використання загальнонаукових, історичних, нумізматичних, а також методів історичної регіоналістик, історичної антропології. Наукова новизна дослідження полягаєу тому, що вперше в історіографії комплексно розглядається питання грошей у житті населення Київської губернії (1797 – 1917), зокрема, висвітлено декілька аспектів, пов’язаних із проблемою грошей, які відігравали значну роль у житті населення Київської губернії. Висновки. Доведено, що у кожної з верств населення був свій сегмент грошового ринку, зокрема, можливості використання та накопичення різних типів грошових знаків і номіналів, а також різні можливості доступу до фінансових ресурсів. Через недоступність фінансових послуг для представників податних станів, особливо у дореформений період, значного поширення набула тезаврація накопичень у вигляді монетних скарбів. Аналіз скарбів, знайдених у межах Київської губернії протягом ХІХ – початку ХХІ ст., засвідчив певні тенденції, зокрема тезаврація мідних монет була характерною для сільської місцевості, а в містах у скарбах ховали срібні та золоті монети. Відповідно й формувалося різне ставлення до грошей, для мешканців сільської місцевості металеві гроші, зокрема срібні великих номіналів, ставали не лише засобами платежу чи накопичення, а й використовувалися як прикраси для публічної демонстрації майнового стану шляхом перетворення на традиційну українську прикрасу “дукач”. Іншою складовою недоступності ринку фінансових послуг для представників податних станів у дореформений період, стало перетворення грошей на товар, який реалізовувався різними категоріями лихварів. Одним із аспектів взаємовідносин мешканців Київщини із грошовими знаками було існування фальшивомонетництва, яке мало не лише правовий вимір – кримінальний злочин, а й соціальний – бажання шахраїв отримати надприбуток від обману інших членів соціуму.
Video Education Program for Proper use of Inhalation Devices in Elderly COPD Patients
Authors: Zhu Hong , Qin Shouquan , Wu Meng
Published: June 2023

Purpose: This research investigated the utility of a QR code-based video pharmaceutical education program to guide the proper use of the inhalation device in elderly chronic obstructive pulmonary disease (COPD) patients. Methods: The patients were recruited for this prospective study during a COPD hospitalization, with 96 patients in the control group (CG) receiving conventional hospital care and 93 patients in the intervention group (IG) receiving QR code-based video pharmaceutical education from hospitalization to six months after discharge to improve proper utilization of inhalation technology The outcome measures used to assess the effectiveness of the education program were the COPD Assessment Test (CAT), inhaler use accuracy, inhaler technique score, Beliefs about Medicines Questionnaire (BMQ) score and patient satisfaction.Results: Compared with CG, inhaler use accuracy and inhaler use scores improved in the IG group, while BMQ-Concern and CAT scores were significantly lower (P<0.05). Improvements in patient quality-of-life and satisfaction were reported.Conclusions: This study revealed that the QR code-based video pharmaceutical education program can improve the quality of life and satisfaction of elderly COPD patients.
Dysphonia and stridor in a pediatric patient
Authors: Vogt Alice , Rocha Rafael , Amaral Priscila
Published: June 2023

It aims to report an interactive case of a pediatric patient hospitalized with dysphonia, stridor and progressive respiratory effort, highlighting the differential diagnoses and treatment.