bluuebunny/crossref_metadata_2025 huggingface dataset:
La contabilidad socio ambiental, una respuesta proactiva
Authors: De la Rosa Leal María Eugenia , Ballesteros Grijalva Mónica , Gastélum Castro Ismael Mario
Published: January 2021

La sustentabilidad y la responsabilidad social, han alimentado un comportamiento ético y de  valoressociales en las organizaciones económicas, promoviendo el ejercicio de un desarrollo comprometido, sustentable y competitivo. Esta hipótesis conceptual, debe ser estudiada desde distintas aristas, entre ellas a las herramientas de la gobernanza, que permiten planear y tomara decisiones de gestión en las organizaciones. En este trabajo, a partir de un modelo de estudio compuesto por cuatro variables: riesgo, compromiso, conocimiento contable y enfoque ecológico se revisa la percepción y reconocimiento de aspectos socio ambientales en la operación, para implementar un sistema contable socio ambiental de forma proactiva.El marco de estudio fue la teoría institucional, como una forma de entender los cambios culturales en las organizaciones, el estudio se aplicó entre profesionistas contables del estado de Sonora y Sinaloa, México, aplicando un análisis descriptivo y de correlación. Los resultados eliminaron a la variable de conocimiento contable de la génesis del sistema contable socio ambiental, confirmando a las variables de riesgo, compromiso y enfoque ecológico como claves para el sistema.
PÉDAGOGIE : UN BESOIN URGENT DE FAIRE ÉVOLUER LES PRATIQUES
Authors: MORELON CAMILLE
Published: January 2021

La crise sanitaire actuelle est source de défis pour l’enseignement supérieur. Si les établissements ont su répondre au premier, celui de la continuité pédagogique, sauront-ils répondre au second relatif à l’adaptation des pratiques pédagogiques à un environnement en mutation ? Une organisation qui cherche à rester compétitive doit être capable de s’adapter à son environnement, aux attentes de ses clients et au positionnement de ses concurrents. Il en va de même pour le marché de l’enseignement supérieur. Le contexte actuel ne fait qu’exacerber les limites déjà identifiées de notre système éducatif. Les étudiants ont de fortes attentes en termes d’évolution des pratiques. Enfin, l’enseignement supérieur doit capitaliser sur sa capacité à créer du lien social pour faire face à la concurrence extérieure.
The far right ĽSNS in Slovakia and its reconstruction of the nation
Authors: Paulovicova Nina
Published: January 2021

Societies around the globe have been witnessing the emergence of the radical right, often seen as the result of neoliberal globalization. Democratic governance, liberalism, human rights, and values are being questioned while populist, authoritarian, and ethnonationalist forms of governance are being offered. In the European Union, the tumultuous developments have been testing the viability of the identity marker of Europeanness and its perseverance in EU member states. What we are witnessing are significant shifts in the discourse about sameness and otherness, the convergence of left and right ideologies and the emergence of hybrid forms of authoritarianism and democracy that have been dubbed as illiberal democracy or authoritarian liberalism. The rise of the radical right and its mobilization across the EU member states is reflective of these processes, and it is the goal of this author to understand the mechanisms behind the empowerment, mobilization, and normalization of radical right through the case study of Slovakia. In particular, the effort of this paper is to understand how the far-right party Kotlebovci – Ľudová Strana Naše Slovensko (ĽSNS) in Slovakia re-conceptualized the notion of nation and normalized far-right ideology as a pretext of a broader mobilization.
The perception of security threats in EU and NATO strategic documents: implications for the countries of the Eastern flank
Authors: Zieliński Tadeusz
Published: January 2021

The anticipation of security threats is one of the key elements in the determination of objectives and the main direction for the functioning of states or organizations. It constitutes a fundamental basis for building capacity, aimed at counteracting the identified threats or limiting the emergence of new ones. This is also applicable to the European Union (EU) and North Atlantic Treaty Organization (NATO), which in their security documents identify threats that may have an impact on their existence and future development. The purpose of this article is to identify common threats to EU and NATO security, as well as to demonstrate their impact on the security of the countries of the Eastern flank. The analyses, comparisons and generalizations are based on strategic documents concerning the sphere of EU and NATO security (the EU security strategies and the NATO strategic concepts). The analyzed timeline covered the period from the end of the Cold War until the publication of the strategic documents in question. The perception of threats to the external security of the EU and NATO was contrasted with the results of public opinion polls from the member states of both organizations. The general result leads to the conclusion that the perception of security threats, contained in the strategic documents of the above-mentioned entities, is essentially identical; however, the priorities in the scope of reducing the risks associated with the occurrence of specific threats are perceived differently, including the Eastern flank countries.
Challenges and threats to the security of the Visegrad Group countries: intensification of relations with the United States as a means to overcome risks?
Authors: Gawron-Tabor Karolina
Published: January 2021

Since January 2017, when Donald Trump assumed the post of US president, there has been a visible intensification of relations between the United States and the countries from Central Europe, aimed at, for example, counteracting challenges and threats faced by the allies. The objective of the article is to analyze challenges and threats to Central Europe, identified by Donald Trump. He points to the necessity: 1) to strengthen NATO and increase the engagement of European allies; 2) to ensure energy security; 3) to counteract threats from two superpowers – Russia and China. The text addresses how important the challenges and threats identified by the American president have been for individual Visegrad states. The article begins by presenting characteristic features of the foreign policy conducted by Donald Trump’s administration which influence relations between the US and the Visegrad countries. It then analyzes the relations between the US and individual states regarding the previously presented challenges and threats. The article’s thesis is that Poland is the only Visegrad country to perceive all three challenges and threats in a way similar to the US, and thus cooperates with the US in this matter. The work is a comparative analysis based on content and narrative analysis.
Cybersecurity challenges in Poland in the face of energy transition
Authors: Kucharska Anna
Published: January 2021

The transformation of the energy sector is one of today’s global megatrends. The main aim of this process includes shifting energy production to renewable sources, decarbonizing the economy, and improving energy efficiency, especially in the most energy-intensive sectors. These changes lead the energy sectors of different states to ensure security and maintain environmental protection in order to guarantee the civilization’s progressive development. One of the tools for the implementation and development of a new model of the energy sector is digitization, which is a direct consequence of the increasing complexity of the energy system. Digitization is an essential element in the management of smart grids and smart meters and for controlling the entire energy system, as well as guaranteeing fair distribution. The digitization process integrates the state energy system; however, it also increases its vulnerability to potential cyber-threats. The aim of this paper is to analyze the cybersecurity challenges facing the Polish power sector in light of the energy transition policy promoted in the EU with a particular focus on the latest legislation presented in the Clean Energy Package. The Polish energy sector is on the verge of structural changes; therefore the main question is: How to implement them to avoid errors? The paper provides a glimpse into the most venerable areas, which should be taken into consideration by political decision-makers.
Local border traffic as a liberalization of the Schengen legal regime in the regional dimension with particular regard to the EU-Ukraine border
Authors: Szachoń-Pszenny Anna
Published: January 2021

Local border traffic has a legal basis in the Schengen acquis and is related to the EU’s free movement of persons, which, subject to certain conditions, is also available to third-country nationals. The subject of the article is the legal analysis of the Schengen regime in the context of cross-border cooperation with selected third countries on the external eastern border. The research thesis is proving that local border traffic is an exception to the Schengen regime and at the same time defines the regional dimension of the Schengen area. These analyses will be based on the practical context, which is the operation of the local border traffic on the example of the external eastern border of the European Union, particularly the EU-Ukraine border, which is also the external border of the EU and the Schengen area. In this context, the impact of the liberalized Schengen regime on the movement of people across the EU-Ukraine external border will be examined, which will indicate its phased nature with particular emphasis on the role of local border traffic as a transition phase between visa and visa-free traffic. The article uses comparative statistical data on both forms of liberalization of the Schengen legal regime on the border with Ukraine. At the same time, considering the local border traffic on the EU-Ukraine border, it is worth putting forward a thesis that the local border traffic is increasingly being replaced by visa-free travel. In addition, the LBT became the first step to introduce a visa-free regime, which is further liberalization of the Schengen regime.
Experiências com GeoGebra e seu papel na aliança entre HM, TDIC e IM
Authors: Costa de Sousa Giselle
Published: January 2021

O projeto CONEXÕES POTENCIAIS ENTRE HISTÓRIA DA MATEMÁTICA E TDIC surge firmando-se em três tendências em educação matemática e consolida a aliança entre História da Matemática (HM), Tecnologias Digitais de Informação e Comunicação (TDIC) e Investigação Matemática (IM) desde 2012, tendo buscado, numa abordagem metodológica qualitativa, possibilidade de conjunção das três tendências supracitadas a partir de levantamentos bibliográficos e experiências práticas nas quais o GeoGebra tem papel fundamental. A fim de aclarar as investigações desenvolvidas trazemos, no presente artigo, um panorama da composição de tal pesquisa descrevendo os resultados obtidos até aqui nas diferentes etapas realizadas, dentre as quais se sinaliza o papel e importância do GeoGebra. Assim sendo, como resultado apontamos as lucubrações teóricas que sustentam a aliança e aludem ao apoio dos recursos tecnológicos digitais (TD) ao uso da HM tendo a IM como amálgama. Nesse cenário, chega-se a parâmetros de proposição das atividades-históricas-com-tecnologias e investigações-históricas-com-tecnologias, dentre os quais, o parâmetro recurso mais recorrente aponta para o GeoGebra. Fazendo uso de tal parâmetro, realizamos experiências apoiadas na aliança, que usam o referido recurso, e apresentamos resultados nesse texto.
PELATIHAN PEMANFAATAN TEKNOLOGI INFORMASI PADA MASYARAKAT DI KELURAHAN BELAKANG PADANG KECAMATAN BELAKANG PADANG KOTA BATAM
Authors: Arnomo Sasa Ani , Siyamto Yuli
Published: January 2021

The influence of globalization with the support of information technology is a double-edged sword. on the one hand, we cannot deny the benefits and threats it brings on the other. Thus, these benefits are also called positive effects and threats are called negative effects. The positive influence that can be felt by Information Technology is an increase in speed, accuracy and convenience. It provides efficiency in various fields, especially in terms of time, energy and costs. For example, the manifestation of Information Technology that is easily seen around us is email where sending a letter only takes a short time. Information technology is also utilized in the field of economic activities such as E-banking, E-commerce, e-shopping and many more. Meanwhile, the negative impact that may arise as a result of information technology is pornography, while the economic aspect of globalization is the opening of free markets that allow foreign products to enter easily. The large number of foreign products and the addition of relatively cheaper prices can reduce the attractiveness of domestic products. This is a big challenge for SMEs in business competition. Financial fraud and embezzlement through electronic media are also rife so it is necessary to learn how to do business online. With this background, there is a need for guidance on how to deal with developments in information technology. As many as 93% of the responses from the community stated that they were very good and useful.
BUDIDAYA TANAMAN HIAS UNTUK MENINGKATKAN PENDAPATAN IBU-IBU RUMAH TANGGA GPBI ZEBULON TIANGWANGKANG BATAM
Authors: Erni  , Purba Tiurniari
Published: January 2021

One of the ethnic groups in Batam, from the many tribes, is the sea tribe. The inhabitants of the Sea Tribe live along the edge of the coastal line known as "Barelang" (Batam-Rempang-Galang). Barelang is well-known as a destination for foreign and local tourists and has even become an icon of the city of Batam. Kampung Tua Tiangwangkang itself is locate in Barelang. The population of the sea tribe is 63 heads of families with a population of 203 people. The types of professions that the residents are engaged in are fishermen, restaurant employees and manual laborers with daily wages to fulfill their daily needs. Including housewives doing the profession as daily manual labor. To reduce the burden on housewives in Tiangwangkang, the PKM program held training in ornamental plant cultivation with the aim of increasing housewives' income in helping the family economy. This PKM activity was held for two meetings, the first meeting provided training on how to cultivate ornamental plants and in the second meeting taught housewives about online marketing. This activity ran smoothly and had a big impact because each of the participants in the exercise had become proficient in practicing how to grow ornamental plants.
Rahvas ja kirjallisuuden rikkaruohot
Authors: Kuismin Anna
Published: January 2021

Artikkelissa käsitellään ns. maallisten arkkiviisujen tuottamista, myyntiä ja kulutusta Suomessa 1870-luvulta vuosisadan alkupuolelle saakka sanoma- ja aikakauslehtikirjoitusten, fiktion ja muistitietoaineiston valossa. Tarkastelun kohteena ovat viisunikkarit ja arkkiveisujen myyjät sekä laulujen kuluttajat. Arkkiveisujen tuottaminen ja kulutus liittyvät kysymykseen siitä, miten perinteisen muistitietoon, puhuttuun ja kuultuun perustuvan kansankulttuurin rinnalle nousi kirjallinen – tai pikemminkin suullis-kirjallinen – kulttuuri.
Kivinäytteillä eurooppalaisille tiedekentille
Authors: Lähteenmäki Maria
Published: January 2021

Kirja-arvio
Theory of Mind: From Artificial Intelligence to Hybrid Intelligence
Authors: González Quirós José Luis , Díaz Pardo de Vera David
Published: January 2021

Philosophy of mind has long ceased to be, if indeed it ever was, the exclusive domain of philosophers. In contemporary thought there is increasing interest in these matters from the point of view of technology. This paper gives a critique of the ideas of Ray Kurzweil and briefly reviews some of the recent trends in the treatment of these questions.
PKM LATIHAN KEPEMIMPINAN TINGKAT DASAR BAGI PENGURUS OSIS DAN PENGURUS KELAS SMA NEGERI WELAMOSA
Authors: Fredimento Aurelius , Hoban Nong , Bito Gregorius  Sebo
Published: January 2021

A leader, in any level, is a main figure to determine a success of the desire of an organization. A leader who attends as an influential resource, an organizer resource, an action resource as well as  a directive resource who guide the members to arrange strategic steps, logical and reasonable  in order to get the intention of organization that is agreed  together.  The board of OSIS and the management of the class at the Government Senior Hight School (SMAN) in Welamosa is a collection of the energic  young figures who have  good competence  and self-competence to become  a great leader in the future.  They are internally  considered have specific  competence to become leader  for they friends, so they are elected as well as determined by the school democratizely to become a leader because they have a certain competence to work together and control the institution education as well.  The election is an opportunity which has to be run professionally and responsible. Before starting to run their leadership, it is necessary and important to build them with  the basic  consepts about the rightist leaderships for the institution  in the future. That is why, they have to run a specific activity  such as Basic Training Leadership (LKTD). With this activity  the whole  participants are very expected  will be more  self awareness about various kinds of self-competence which have been planted in themselves  and   gradually accordance with the development of biologis, cognitive, affective and also phichomotorics have to try to bring into reality for the importance of the school as well as the societies. This activity uses the reflective analyses method. By this method,  the whole participants are invited  to see and to take into account the leadership training well and has to try to implementate at school. The analyses method is a very good method  to run the school or to manage  an education institute well at the Government Senior High School in Welamosa.
PENGABDIAN KKN-MANDIRI DESA GOLO WUAS KABUPATEN MANGGARAI TIMUR
Authors: Wolo Daniel , Ngapa Yulius Saprianus Dala , Harıyanti Marıa LS
Published: January 2021

The Independent Real Work Lecture (KKN) program has been implemented in Golo Wuas Village, Elar Selatan District, East Manggarai Regency. The purpose of implementing the program is that lecturers and students gain learning experiences through direct involvement with the community by finding, formulating, solving, and overcoming problems in the field. The method of implementing KKN activities is carried out in the form of data collection, socialization, and training involving the government and the community directly. Some of the results achieved from this Independent Community Service Program are some of the activities that have been carried out (a) Assistance in teaching and learning activities in mathematics subjects to SDK Ndawang students, (b) Counseling and parquetry of making husk charcoal fertilizer and organic fertilizer, (c) empowerment seminars community in the health sector
Study the Incidence, Types of Anemia and Associated Risk Factors in Pregnant Women
Authors: Rasha Saadi Abbas
Published: January 2021

Background: Anemia is a global public health problem affecting both developing and developed countriesand more prevalent among pregnant women. Worldwide the main cause of anemia during pregnancy is irondeficiency, if remain untreated it might leads to increased risk for perinatal morbidity and mortality.Aim of the study: is to find an incidence of anemia among pregnant women along with types and severityto assess the association of various maternal characteristics with anemia forms.Materials and methods: One hundred twenty eight pregnant women were enrolled in this study. Seventyfive pregnant women were diagnosed with anemia while fifty three pregnant women without anemiaincluded in this study as a control subjects. Blood samples were collected to determine hemoglobin leveland complete blood counts (CBC).Results: The mean age was 27.76 years for 75 anemia pregnant women and mean of 26.08 years for 53control non- anemic pregnant women with no statically significant differences (P>0.05). Most of anemicpregnant women had a pregnancy gap ? 1 year (51%) while most of non-anemic pregnant women had a gapof > 3 years (62%) with highly significant differences between both groups (P<0.01). Approximately halfof anemic pregnant women surveyed found to had a moderate anemia (Hb 7- 9.9 g/dl), one third (32%) ofpregnant women is multigravida with moderate anemia type and (62%) of anemic pregnant women foundto had Microcytic& Hypochromic anemia. In the present study (80%) of pregnant women receiving ironsupplementation, also (73%) receiving folic acid supplement. Only (20%) receiving blood transfusion forsevere anemia type.Conclusion: The results of this research support the idea that the incidence of anemia is still high amongpregnant women and iron deficiency anemia is the most prevalent type with anemia became more pronouncedat third trimester of pregnancy and mostly with moderate severity type.
Awareness on Immunity Boosting Measures for Self-care among Residents of Urban Community of Pune City
Authors: Sheela Upendra
Published: January 2021

Introduction: Ministry of Ayush applauds guidelines for immunity boosting measures for self-care toenhance immunity with special reference to respiratory health of individual. These guidelines are supportedby Ayurveda literature and scientific publications. To maintain the optimum health it is very important toenhance the body’s natural defense system i.e immunity of individual Objective :To assess the Immunityboosting measures for self-care among residents of Urban community and to determine the association ofawareness with selected demographic variables Methods: Quantitative non experimental survey researchdesign was used for the study. Sample size comprised of 100. Non probability convenience samplingtechnique was used for the study. Reliability of the tool was calculated by cronbach’s alpha method andwas 0.802.Tool includes Two sections. Section I included demographic proforma of the sample. It consistedof information on variables like age, gender, Occupation. Education and Religion. Section II was aboutself-administered structured knowledge questionnaire comprised of twenty one questions .After taking theconsent from each samples tool was administered to participants. Result: Majority of respondents haveaverage knowledge ( 49.7% ) , good knowledge (04%) and 46.3% respondents had poor knowledge . Sinceall the p-values are large (greater than 0.05), there is no evidence against null hypothesis. None of thedemographic variable was found to have significant associated with knowledge of the urban communityresidents regarding immunity boosting measures for self care Conclusion: The residents had considerableaverage knowledge regarding Immunity boosting measures for self care. The enhancement in knowledge isgreatly required on Immunity boosting measures for self care
A Study to Assess the Impact of Lockdown on Physical and Psychosocial Health among Senior Citizen in the Selected Areas of Pune City
Authors: Tejashri Ligade , Deepak Sethi, Priyanka Kadam3
Published: January 2021

Over the previous few weeks, the COVID pandemic has impacted lives across the world in unimaginableways, and quite ever at now like this, it’s essential we concentrate to our elderly who are theforemost vulnerable segment of the population. With aging, immunity decreases making elderly more proneto the virus.Additionally, the general public above the age of 60 have some or the opposite medical conditionlike diabetes, hypertension or asthma; all of which are risk factors.1 The demographic pyramid of India isshifting fast with a more number of within the elderly population. It appears that the socio-economic andsocio cultural transformation to higher individual freedom, hedonism, family unit, feminism, materialismetc. is catching older generation unaware. Aims: within the above context, the target of the study was tospot the themes that are related to the standard of life of home-dwelling elderly. In fact, the time of the 2011census there have been around 104 million people above the age of 60, which implies that a staggering9 percent of our population fall within this high risk group. But besides being most in danger, socialdistancing and therefore the nationwide lockdown even have implications on mental state of the elderly,which simply shouldn’t be ignored.2Methods: A non-experimental descriptive survey method was used accustomed assess the impact of lockdownon physical and psychological health of grownup selected by purposive sampling. The information wascomposed by pretested questionnaire. Data analysis was carried out with level of significance.Results: 60 senior citizen participated in the study.58% were not satisfied with lock down as it is affectingtheir physical and mental health. Impact is more on age group of 60 years and above.Conclusions: The present study showed unsatisfied impact of lockdown among senior citizens. Lockdownhas affected them in all physical, social and psychological way. It is necessary to take measures to relievetheir stress due to lockdown.
Mediating Effect of Self-Leadership in the Relation between Job Commitment and Job Competence among Care Workers in Korea
Authors: Hee Kyung Kim
Published: January 2021

Professor, Department of Nursing, Kongju National University, Gongju, South Korea
Diffuse Neurofibroma of Face: A Rare Case Report
Authors: Selva Ganesh S.
Published: January 2021

A case of a 17-year old male who presented with a chief complaint of unesthetic facial appearance due tomalformed nose from the time of birth with a history of surgical correction for nasal deformity at the ageof 11 years. Microscopy revealed a diagnosis of diffuse neurofibroma with areas showing nerve fibers withwavy nuclei.
Pendampingan Perempuan dalam Mendidik Keluarga untuk Menyikapi Informasi Berita Hoax Menjelang Pemilu 2019 di Kabupaten Barito Kuala Kalimantan Selatan
Authors: Kurniawati Marhaeni Fajar , Wardani Farida Kusuma
Published: January 2021

Pentingnya kesadaran masyarakat melalui pemberian suara pada tanggal 17 April 2019, tentunya harus dipahami oleh masyarakat. Sosialisasi perlu dilakukan oleh lembaga terkait seperti KPU, berbagai media massa dan Perguruan Tinggi, agar informasi seputar PEMILU bisa diterima dengan baik oleh masyarakat, terutama masyarakat bisa masyarakat bisa menghindari informasi yang berkaitan dengan berita bohong seputar informasi PEMILU, Sukses PEMILU merupakan sukses bangsa. Untuk mencapai hal tersebut pentingnya pendidikan politik masyarakat melalui sosialisasi pemilu 2019. Seorang ibu menempati posisi yang sangat penting dan strategis dalam sebuah keluarga dalam meningkatkan partisipasi, khususnya pada anak yang baru pertama kali mengikuti Pemilu atau sebagai pemilih pemula

Tujuan dari kegiatan pengabdian masyarakat ini diharapkan Menambah pengetahuan dan kesadaran tentang bahaya berita hoax yang dapat mengganggu pelasanaan pemilu bulan April 2019. Pengetahuan masyarakat pemilih tentang tata cara pemilu dan pemberian suara yang disosialisasikan oleh KPUD Kalimanatan Selatan dan Program Studi Magister Ilmu Komunikasi Universitas Islam Kalimantan Muhammad Arsyad AlBanjari Banjarmasin.. Kegiatan ini dapat memberikan manfaat meningkatkan pengetahuan dan kesadaran pentingnya pemilu 2019 sehingga dapat lebih berperan pada pemilu 2019 dan dapat memberikan suara dengan benar, dengan demikian diharapkan terciptanya kondisi yang aman, tertib dan damai. Kegiatan ini sebagai salah satu kegiatan Pengabdian Masyarakat yang dilakukan oleh Magister Ilmu Komunikasi Universitas Islam Kalimantan Muhammad Arsyad AlBanjari Banjarmasin bersama Komisi Pemilihan Umum Daerah Kalimantan Selatan. Metode pelaksaan pendampingan perempuan dalam mendidik keluarga untuk menyikapi informasi berita hoax ini meliputi kegiatan penyuluhan oleh Komisioner Komisi Pemilihan Umum Propinsi Kalimantan Selatan dan dari Magister Ilmu Komunikasi Universitas Islam Kalimantan Muhammad Arsyad AlBanjari Banjarmasin, dilanjutkan dengan simulasi dan tanya jawab. Kegiatan pengabdian masyarakat dilaksanakan pada tanggal 6 September 2018 pukul 13.00 WITA bertempat di masjid Nurul Anwar Barito Kuala Kalimantan Selatan. Hasil akhir yang diharapkan dari adanya kegiatan ini adalah para ibu ibu dapat menginformasikan kepada keluarga terdekat dan memberikan edukasi kepada keluarga agar dapat memilah dan memilih informasi sehat terutama yang berkaitan dengan informasi pemilihan umum.
Pembeli adalah Raja: Strategi Komunikasi Pemasaran Konvensional Warung Spesial Sambal Menghadapi Persaingan Pasar Modern
Authors: Wahdaniah Infra , Sari Afrina
Published: January 2021

Strategi komunikasi pemasaran konvensional masih bisa diandalkan di tengah persaingan bisnis dan pasar modern, dengan menggunakan slogan pembeli adalah raja. Strategi komunikasi pemasaran merupakan hal yang sangat penting dan menjadi ujung tombak bagi sebuah perusahaan yang memproduksi barang maupun jasa. Penelitian ini menggunakan metode kepustakaan dengan mengumpulkan bahan kepustakaan berupa buku, jurnal, karya ilmiah, dan lain sebagainya, membuat catatan untuk mempermudah penyusunan hasil penelitian. Data yang diperoleh dikompulasi, dianalisis, dan disimpulkan sehingga memperoleh kesimpulan mengenai strategi pemasaran konvensional di tengah persaingan bisnis dan pasar modern. Hasil penelitian menunjukkan, usaha tanpa strategi pemasaran dapat bertahan di era modern ini dengan model pemasaran konvensional. Waroeng SS menjadi bukti bahwa ketidaktaatan terhadap teori dengan menerapkan slogan konvensional “Pembeli adalah raja”, memberikan nilai promosi dari mulut ke mulut hingga membuktikan keberhasilan usaha warung makanan tersebut. Produksi mengalami peningkatan dengan jumlah outlet yang terus bertambah dan pendapatan yang semakin besar.
Analisis Program PT. JICT Rumah Belajar dalam Mendukung Indonesian Sustainable Development Goals 2018
Authors: Alimuary Hafidzah Dinda
Published: January 2021

Penelitian ini bertujuan untuk menganalisis pelaksanaan nyata program CSR Rumah Belajar di bidang pendidikan yang sebenarnya dilakukan oleh PT. Jakarta International Container Terminal (JICT) for support for Sustainable Development Goals (SDGs) 4, Quality Education. Salah satu faktor yang menentukan keberhasilan bisnis tersebut adalah kepedulian perusahaan dan rasa hormat terhadap lingkungan sekitar. Area tersebut dinamakan Corporate Social Responsibility (CSR). Penelitian ini mengambil studi kasus pada PT. JICT. Penelitian ini dilakukan melalui pendekatan kualitatif. Hasilnya, PT JICT lebih memperhatikan program Corporate Social Responsibility (CSR), JICT membangun sekolah informal dan berskala besar Rumah Belajar (RumBel). Jumlah siswa dan guru Rumah Belajar JICT sebanyak 300 orang, sehingga lulusannya dapat diandalkan, dituntut oleh sinergi aktif dan kreatif dari guru dan tim pendamping. JICT telah mengembangkan sekolah Rumah Belajar (RumBel).
Special Event Sebagai Sarana Meningkatkan Citra Panasonic Beauty
Authors: Pratiwi Adinda Mutiara , Mahdiah Mahdiah
Published: January 2021

PT Panasonic Gobel Indonesia adalah sebuah perusahaan manufaktur kelas dunia di bidang elektronik, khususnya untuk kebutuhan konsumen awam, bisnis dan industri. Beberapa tahun terakhir, Panasonic meluncurkan sebuah produk baru yaitu Panasonic Beauty yang belum luas distribusinya sehingga citranya pun masih kurang di kalangan masyarakat. Tujuan dari perencanaan konsep ini adalah untuk meningkatkan citra Panasonic Beauty, disamping produk-produk elektronik Panasonic lainnya yang juga telah lama eksis di Indonesia. Perencanaan ini berupa strategi Public Relations roadshow campus-to-campus bernama “Girls Beauty Room by Panasonic Beauty” yang telah kami rancang. Perencanaan strategi ini dibuat menggunakan teori 9 Steps Strategy of Public Relations oleh Ronald D. Smith. Strategi yang digunakan adalah membuat special event “Girls Beauty Room by Panasonic Beauty” yang terdiri dari pre-event, special event, dan post-event. Pre-event berupa penyelenggaraan press conference untuk media terpilih sebagai wadah untuk mempromosikan special event. Special event “Girls Beauty Room by Panasonic Beauty” mencakup 3 acara yaitu talkshow, free hairstyling di mobile salon, dan perlombaan foto di Instagram Panasonic Beauty. Rangkaian acara diakhiri dengan post-event berupa evaluasi dan media monitoring. Untuk hasil akhir (evaluasi), perencanaan ini menggunakan 6 langkah evaluasi yaitu menghitung berapa media yang datang, menghitung berapa banyak partisipan special event, menganalisis antusiasme dari partisipan special event, menghitung berapa banyak publik yang memberikan publikasi, melakukan media monitoring, menghitung berapa persen citra Panasonic Beauty yang meningkat setelah kegiatan acara dilakukan.
The Effectiveness of Political Campaign on Instagram to Influence Vote Intention
Authors: Gracia Magdalena Sola
Published: January 2021

This study is conducted effectiveness of political campaign through Instagram as a social media to influence vote intention among Millenials in Indonesia. The study is performed with a quantitative approach and gathered data from 99 respondents that is a citizen of Bandung and eligible to vote. The findings revealed that four variables that influence the quality of the social media political campaign, namely content quality, the informality of speech, design, and frequency of post have the significant and positive influence to vote intention. However, among these variables, the most significant and positive influence belongs to design. It seems related to the nature of Instagram as photo-based social media.
A small galliform bird from the Lower Eocene Fur Formation, north-western Denmark
Authors: Lindow Bent E. K. , Dyke Gareth J.
Published: January 2021

A pair of fossilized imprints of feet represent the first published galliform (landfowl) specimenfrom the Lower Eocene Fur Formation of northwest Denmark. The specimen is referable to Galliformes due to the presence of a distinctly asymmetric trochlea metatarsi III. The specimen appears distinct from previously described Eocene Galliformes (e.g. Gallinuloididae, Quercymegapodiidae and Paraortygidae) and may represent a new taxon of Galliformes, increasing the diversity of this group in the Lower Eocene.
On the origin of natural history: Steno’s modern, but forgotten philosophy of science.
Authors: Hansen Jens Morten
Published: January 2021

Nicolaus Steno (Niels Stensen, 1638–86) is considered to be the founder of geology as a discipline of modern science, and is also considered to be founder of scientific conceptions of the human glands, muscles, heart and brain. With respect to his anatomical results the judgment of posterity has always
considered Steno to be one of the founders of modern anatomy, whereas Steno’s paternity to the methods known to day of all students of geology was almost forgotten during the 130 yr from 1700 to 1830.

Besides geology and anatomy there are still important sides of Steno’s scientific contributions to be rediscovered. Steno’s general philosophy of science is one of the clearest formulated philosophies of modern science as it appeared during the 17th Century. It includes
• separation of scientific methods from religious arguments,
• a principle of how to seek “demonstrative certainty” by demanding considerations from both reductionist and holist perspectives,
• a series of purely structural (semiotic) principles developing a stringent basis for the pragmatic, historic (diachronous) sciences as opposed to the categorical, timeless (achronous) sciences,
• “Steno’s ladder of knowledge” by which he formulated the leading principle of modern science i.e., how true knowledge about deeper, hidden causes (“what we are ignorant about”) can be approached by combining analogue experiences with logic reasoning.

However, Steno’s ideas and influence on the general principles of modern science are still quite unknown outside Scandinavia, Italy, France and Germany. This unfortunate situation may be explained with the fact that most of his philosophical statements have not been translated to English until recent decades. Several Latin philologists state that Steno’s Latin language is of great beauty and poetic value, and that translations to other languages cannot give justice to Steno’s texts. Thus, translations may have seemed too difficult.
Steno’s ideas on the philosophy of science appear in both his many anatomical and in his fewer geological papers, all of which with one exception (in French) were written in Latin. A concentration of his philosophy of science was given by himself in his last scientific lecture “Prooemium” (1673), which was not translated from Latin to English before 1994. Therefore, after the decline of Latin as a scientific language Steno’s philosophy of science and ideas on scientific reasoning remained quite unknown, although his ideas should be considered extremely modern and path finding for the scientific revolution of the bio- and geo-sciences. Moreover, Steno’s philosophy of science is comparable to Immanuel Kant’s 80 yr younger theory on perception, Charles S. Peirce’s 230 yr younger theory on abduction, and—especially—Karl R. Popper’s 300 yr younger theory on scientific discovery by conjecture and refutation.
Trilobite fauna of the Telt Bugt Formation (Cambrian Series 2–Miaolingian Series), western North Greenland (Laurentia)
Authors: Peel John S.
Published: January 2021

Trilobites dominantly of middle Cambrian (Miaolingian Series, Wuliuan Stage) age are described from the Telt Bugt Formation of Daugaard-Jensen Land, western North Greenland (Laurentia), which is a correlative of the Cape Wood Formation of Inglefield Land and Ellesmere Island, Nunavut.

Four biozones are recognised in Daugaard-Jensen Land, representing the Delamaran and Topazan regional stages of the western USA. The basal Plagiura–Poliella Biozone, with Mexicella cf. robusta, Kochiella, Fieldaspis? and Plagiura?, straddles the Cambrian Series 2–Miaolingian Series boundary. It is overlain by the Mexicella mexicana Biozone, recognised for the first time in Greenland, with rare specimens of Caborcella arrojosensis. The Glossopleura walcotti Biozone, with Glossopleura, Clavaspidella and Polypleuraspis, dominates the succession in eastern Daugaard-Jensen Land but is seemingly not represented in the type section in western outcrops, likely reflecting the drastic thinning of the formation towards the north-west. The Ehmaniella Biozone, with Ehmaniella, Clappaspsis, Blainia and Blainiopsis, is the youngest recognised biozone. The presence of Drumian Stage strata reported elsewhere in North Greenland and adjacent Ellesmere Island has not been confirmed in Daugaard-Jensen Land. Lower beds of the Cass Fjord Formation, which directly overlie the Telt Bugt Formation, are assigned to the Guzhangian Stage. New species: Fieldaspis? iubilaei, Ehmaniella tupeqarfik.
Au(III) complexes with tetradentate-cyclam-based ligands
Authors: Reiersølmoen Ann Christin , Solvi Thomas N , Fiksdahl Anne
Published: January 2021

Chiral cyclam (1,4,8,11-tetraazacyclotetradecane) derivatives were synthesized stepwise from chiral mono-Boc-1,2-diamines and (dialkyl)malonyl dichloride via open diamide-bis(N-Boc-amino) intermediates (65–91%). Deprotection and ring closure with a second malonyl unit afforded the cyclam tetraamide precursors (80–95%). The new protocol allowed the preparation of the target cyclam derivatives (53–59%) by a final optimized hydride reduction. Both the open tetraamine intermediates and the cyclam derivatives successfully coordinated with AuCl3 to give moderate to excellent yields (50–96%) of the corresponding novel tetra-coordinated N,N,N,N-Au(III) complexes with alternating five- and six-membered chelate rings. The testing of the catalytic ability of the cyclam-based N,N,N,N-Au(III) complexes demonstrated high catalytic activity of some complexes in selected test reactions (full conversion in 1–24 h, 62–97% product yields).
New Opportunities in the Diagnosis of the Implant-Associated Infection
Authors: Poliachenko I.V. , Hrytsai M.P. , Liutko O.B. , Kolov H.B. , Vitrak K.V.
Published: January 2021

Summary. Despite the improvement in the quality of implants, the number of complications in traumatology and orthopedics, which lead to infection, remains high. It is proved that untimely prescription of adequate antibiotic therapy for implant-associated infections can cause progression of the septic process until the development of shock and multiorgan failure and on practics leads to the development of resistance microorganisms to antibacterial drugs. An important point is to study the pathological microbial communities (bacterial film) in traumatology and orthopedics. All "classic" tests and markers of the infectious processhave low specificity and are not reliable enough for accurate diagnosis. These features are forced to development of additional microbiological diagnostics: the study of the destruction of the biofilm, which is removed from the implant surface with the help of ultrasound. The purpose of our study was to determine the effectiveness of the microbiological tests with sonication in patients with infectious process after osteosynthesis of long bones. Materials and Methods. Microbiological studies of the pathologically altered tissue biopsies directly at the implant and implant sonicates from the implant for osteosynthesis from 31 patients with chronic osteomyelitis or surgical site infection were performed. Results. As a result, the significant sonication efficiency was discovered: a 25.8% increase in positive results, 6.5% of E. aerogenes and E. faecalis cultures in association with S. aureus were isolated. Conclusions. Further improvement of the method and its application in specialized departments can give a positive diagnostic effect, which will subsequently improve the results of patient treatment.
The Effect of the Soft Tissue Structures Injury on the Development of Shoulder Joint Arthrosis
Authors: Strafun S.S. , Bohdan S.V. , Serhiienko R.O. , Lieskov V.H.
Published: January 2021

Summary. Injury of the soft tissue structures of the shoulder joint (rotator cuff, scapula labrum, etc.) is a common cause of omarthrosis. Objective: to investigate the changes in the articular cartilage of the shoulder head and the scapula glenoid in case of the soft tissue structures of the shoulder joint injury. Materials and Methods. We studied the long-term results of conservative and surgical treatment of 330 patients with soft tissue injuries of the shoulder joint, who were treated in the SI “Institute of Traumatology and Orthopedics of NAMS of Ukraine” (Kyiv) from 2009 to 2019. The age of patients ranged from 27 to 68 years (mean age 42.7±19.5 years); 225 were males (68.2%) and 105 females (31.8%). Surgical treatment was performed in 160 patients (48.5%); 170 patients (51.5%) underwent conservative treatment. For evaluation of the influence of the shoulder soft tissue structures injury on the articular cartilage, the degree of the articular cartilage damage was determined by R. Outerbridge and the obtained data were compared with the period from the onset of the disease to surgery. Conclusions: 1. The largest number of secondary omarthroses develops after ruptures of the rotator cuff tendons, both in conservative and surgical groups. Thus, a rupture of rotator cuff tendons is the most arthrosogenic factor among all soft tissue pathology of a shoulder joint. 2. Another arthrosogenic factor for the shoulder joint is rupture of the glenoid labrum in the anterior-inferior part in case of anterior shoulder dislocation and rupture of the posterior glenoid labrum without posterior dislocation (unrealized posterior instability), probably due to high energy trauma and trophic disorders of humeral head after dislocation. 3. A weak but significant dependence was found of the effect of the time from the beginning of the disease to surgery in various Pulley lesions on the degree of damage to the articular cartilage according to R. Outerbridge (r=0.4; p<0.05). Thus, early diagnosis and surgical treatment of Pulley lesions is a major prevention of omarthrosis. 4. A weak but significant dependence of the influence of the period from the onset of the disease to surgery was revealed in patients with isolated injury of the supraspinatus tendon (r=0.38; p<0.05). Early diagnosis and surgical treatment of rotator cuff tendon injuries is the main prevention of omarthrosis.
Our Point of View at Rehabilitation After Anterior Cruciate Ligament Reconstruction
Authors: Zazirnyi I.M. , Kostrub O.O. , Kotiuk V.V. , Plugatar O.V.
Published: January 2021

Summary. The article presents rehabilitation program for the patients after anterior cruciate ligament reconstruction. The program is used at the Feofaniya Hospital’s Center of Orthopedics, Traumatology and Sports Medicine and at the Department of Sports and Ballet Injuries of the SI “Institute of Traumatology and Orthopedics of NAMS of Ukraine”. The rehabilitation course is divided on five periods: 1) preoperative period; 2) early postoperative period (acute) (0–2 weeks); 3) function restoring period (up to 9 week); 4) period of preparing and gradual returning to recreation and sports activity (from 9 week); 5) period of returning to full sports activity (after 6–9 months, depending on the type of sport). Principles of postoperative care and rehabilitation in our clinics are as follows: 1) decreasing pain, swelling, and inflammation; 2) full load of the operated on limb with or without crutches; 3) immediate exercises to restore range of motion from 0° to 60–90°, with gradually increase to 120° and full flexion after 6–9 weeks postoperatively (using continuous passive motion; passive, active assisted, and active exercises); 4) exercises for training quadriceps muscle, shin flexor muscles and all lower limb and pelvis muscles, with increasing resistance in close and open kinetic chains; 5) exercises for training proprioception and coordination (from early postoperative period); 6) return to work after 3–6 weeks, health-improvement and sports activity after 4, 6, and 9 months; 7) close cooperation between a surgeon, a rehabilitologist, and a patient during rehabilitation. We focus on achieving the fastest full extension of the knee joint, muscle control and restoration of proprioception. Exercises are performed in closed and open kinetic chains, with muscles tension in the back of the thigh and shin, in the way to avoid too much stress on transplantate. In cases of athletes and recreational active patients, elements of sports specific exercises were included to the rehabilitation program (from early postoperative period). That helped to restore proper patterns of movements and to overcome physical barrier in returning to full sports activity. Return to sport was allowed patients when achieved full range of motion, normal proprioception and balance of muscles; functional tests results were about 90% of the norm and there was no pain or swelling during exercise loads.
Characteristics of the structure of natural zeolites and their potential application in catalysis and adsorption processes
Authors: Sobuś Natalia , Czekaj Izabela , Diichuk Volodymyr , Kobasa Igor M.
Published: January 2021

The authors present a short review of selected natural-origin zeolite materials. This article discusses the structure, classification and ability to modify natural zeolites, along with examples of their potential applications as adsorbents or catalysts.