bluuebunny/crossref_metadata_2025 huggingface dataset:
About College Sports Education Professional Learning to Learn
Authors: Wang Xiaole
Published: December 2020

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the National economic Development , people Material Life level unceasing Enhancement, people For their Health More and More high standard requirements . As a national National Fitness Sports one to the most effective Way and means are strongly advocated by , country . For physical Education , College Sports professional Education plays an important role , one to the most Effective for a realization in This national fitness, However, Professional sports need to Develop certain Learning Strategies in Learning, master scientific Learning method , Then to Obtain the very Very, Sports fitness Effect. A Very, Learning Strategy canmake physical Education learning get twice the result with half the effort. This article analyzed This College Physical Education Major in the main Purpose of of learningto Learn Strategies, View To the problems appeared in the process of Learning strategies , effective Countermeasures are put forward .
On the practice of inquiry learning method in museum children's education
Authors: Tao Tingting
Published: December 2020

There are outdated ideas in the education of museum children in China、Preaching indoctrination、Similar content、Lazy in innovation and so on Problem,Difficult to attract children to enter the museum to explore and study.So,This paper puts forward the introduction of inquiry learning method into museums. Advice on child education,Introduce the concept and characteristics of inquiry learning method,The necessity and key of analyzing and practicing inquiry-type learning method Point,Some ideas on the design of inquiry learning content.
Estimation of Impulse Response of Earth’s Climate System at Century Time Interval
Authors:   Saratov State University, Bogdanov Mikhail B. , Cherviakov Maksim Yu. ,   Saratov State University
Published: December 2020

The Earth’s climate system (ECS) is considered as a linear system whose input is the change in the solar constant, and whose output is the global mean near-surface temperature anomaly. As a result of the restoration of the impulse response at century time interval using reconstructed data on the solar constant and global temperature it was shown that its time constant is 32 ± 14 years. The sensitivity of the ECS to radiative forcing is 1.31 ± 0.63 K·W-1·m2, and the positive feedback coefficient is 4.4 ± 2.1. The found values of the characteristics of the ECS do not contradict the data obtained by averaging over the ensemble of CMIP5 models.
The Content of Mobile Forms of Heavy Metals in Soils in the Territory of the Recreation Zone «Victory Park» (Saratov)
Authors:   Saratov State University, Sheshnev Aleksandr S. , Eremin Vitaliy N. ,   Saratov State University, Reshetnikov Mikhail V. ,   Saratov State University, Teslinova Oksana V. ,   Saratov State University
Published: December 2020

The soil cover in the territory of the large recreational zone «Victory Park», which performs environmental, memorial and educational functions, was studied. According to the analysis results of mobile forms of heavy metals concentrations the assessment of the current sanitaryhygienic and ecologic-geochemical condition of soils was carried out. An excess of the maximum permissible concentrations in most of the samples for nickel, lead, and copper was found.
Renaissance of Protectionism as a Concept of Economic Policy: Theoretical and Applied Aspects
Authors:   Saratov State University, Mokhnatkina Kseniya V. , Naidenova Nataliia V. ,   Saratov State Law Academy, Shkryabina Anna Y. ,   Saratov State Law Academy
Published: December 2020

Introduction. Changes in the balance of power in the global economy, the increasing role of the Asia-Pacific countries in international trade, the consequences of the global crisis of 2008–2009 led to a revision of foreign trade policy by both developed and developing countries, to an increased application of protective measures of national economy. Theoretical analysis. State economic policy aimed at protecting and realizing the interests of the national economy is protectionism in a broad sense. In a narrow sense, protectionism is considered as a foreign trade policy. The use of historical and logical methods in the study of the foreign trade policy of protectionism made it possible to identify the main stages of its development and the characteristics of each stage. Empirical analysis. The study analyzes the dynamics of the current and financial accounts of the balance of payments of Russia and the largest participants in international trade, shows the degree of their dependence on international trade and their vulnerability to the strengthening of protectionist measures. The article substantiates the need for Russia to pursue a policy of neo-protectionism, stimulate the generation of its own value chains and join regional chains, and actively participate in regional and preferential trade agreements. Results. At the new stage of the foreign trade policy of protectionism, its measures became more hidden, and the role of customs duties faded into the background. The desire to reduce non-tariff barriers, protect intellectual property rights, remove restrictions associated with manipulating the exchange rate, encourage regional integration, the conclusion of preferential trade agreements. In the future, having fulfilled a progressive role, regional and preferential agreements can be transformed into multilateral ones. The creation of a mechanism for such a transformation may become a new function of the reformed WTO.
Asymmetry of Structural Development Economy of Russian Regions
Authors:   Saratov State University, Krasilnikov Oleg Yu.
Published: December 2020

Introduction. The article examines the asymmetry of the development of the economic structure of Russian regions. It is caused by unevenness, multidirection, differences in qualitative and quantitative characteristics, and a temporary dichotomy of structural shifts in terms of the spatial structure of the country’s economy. Theoretical analysis. The author considers the concepts of symmetry and asymmetry of the economic structure of the region, as well as structural shifts in the regional economy. Various approaches of the asymmetry of the territorial economic structure measuring are studied, in particular, the method of deviation from standard parameters and the balance method. A comparative analysis of the asymmetry of the economic structure of Saratov and Samara regions is carried out. The author notes the development of the automobile industry in Samara and the electric power industry in the Saratov region that goes beyond symmetry. At the same time, these imbalances can have a positive impact, complementing each other in the process of cooperation of regional economic structures. Results. From the point of view of the theory of comparative advantages, it is concluded that asymmetric structural shifts within regions can lead to an increase in structural symmetry in interregional economic systems. At the same time, there is a synergetic interaction of the structure of the economy of different regions, which leads to an increase in productivity and efficiency of the national economy as a whole.
Pandemic of Coronavirus as a Factor of Intensification of Development and Implementation of Digital Technologies
Authors:   Saratov State University, Kulikov Oleg A.
Published: December 2020

Introduction. The COVID-19 pandemic has become one of the largest business and economic shocks in modern history. Although it is difficult to assess the long-term consequences of this phenomenon at the current stage, events have already taken place in the economy that have catalyzed a number of changes. And in particular, these systemic innovations are closely related to the digitalization of technological business processes, which most of the market participants cannot ignore. Theoretical analysis. The economic downturn caused by the spread of the new coronavirus infection can be classified as an unpredictable factor that has made the external economic environment aggressive for a large proportion of enterprises, forcing businesses to seek alternative internal growth points. Empirical analysis. Based on the programs and strategies for adapting companies to the new crisis and the digital and operational transformations they have carried out, a number of elements can be identified that are integral to business models both during the period of isolation and after the end of the pandemic. Results. Universal self-isolation has become a unique phenomenon in the economy, on the one hand, manifesting itself as a global economic recession, and on the other, causing accelerated scaling and industrial application of digital technologies.
Substantiation of the Balanced Approach to the Digitalization Process in the Aspect of Innovative Development of Domestic Enterprises
Authors:   Yuri Gagarin State Technical University of Saratov, Kiseleva Oksana N.
Published: December 2020

Introduction. One of the priority tasks for our country is to activate the innovative activity of domestic enterprises. The most important modern tool for increasing the activity of innovative development is digitalization. To achieve high efficiency of digital transformation processes in the context of innovation, it is necessary to determine the most promising option for implementing digitalization processes in order to activate and maintain a high level of efficiency in the development and implementation of innovations at domestic enterprises. Theoretical analysis. Existing theoretical approaches to the concept of digitalization define it as a driver of innovative development. The transition to digital technologies transforms the innovative activity of the enterprise, providing a wide range of opportunities, both by improving the efficiency of processes, and by developing and launching new products or services to the market. While there is a lack of scientific interest in issues complementing the digital transformation of the management system, whereas the concept of balanced digital transformation of production and management systems of the enterprise is not considered that determines the low performance of the initiated change processes of innovation. Empirical analysis. It has been revealed that currently the transition to “digital” is carried out mainly in the production sector. At the same time, there is no relationship between digital technologies used in the management system and the production system, which negatively affects both the effectiveness of current and innovative activities, while research by foreign authors shows an increase in profitability as a result of the synergistic effect of simultaneous digital transformation of the management system and production. Results. A conceptual approach to digitalization of innovative activities of domestic enterprises has been proposed, based on synchronous, dynamic, complementary digital transformation of the production and management spheres. It will ensure the achievement of the goals set.
Value Chain Management as Essentials of Pricing Strategy for Digital Marketing Companies
Authors:   Southern Federal University, Makarova Elena L. , Todorovic Nikolina ,   Promo Digital Media
Published: December 2020

Introduction. Many businesses nowadays struggle to develop an effective pricing strategy that would boost their sales volume and improve profitability. Some of them may overcharge for their products and services, and usually chase customers away with their profit-hungry image. Others may undercharge as they either do not recognize the value they provide to a customer or simply deliver a below-the-standard project/service. Nevertheless, traditional pricing based mainly on the cost of production is a thing of the past as customers’ needs and demands constantly change and what they would like may no longer be expensive to produce. As such, it is important to focus on psychological factors to understand the value customers are looking for and then amplify on those values when determining the right pricing strategy. Theoretical analysis. The theoretical management principles were determined as the patterns of subjects’ behavior for the strategic management planning, value chain management, manufacturing and sale of products and services. The theory of managing a pricing strategy has proposed a number of tools to optimize the integrative framework for profit driven B2B pricing model, which allows developing a value chain management strategy for digital marketing agencies. Methodology. The basic statement of the problem determining strategic pricing methods for digital marketing agencies, depending of various factors is given. Results. During the research the authors explore several pricing strategies for digital marketing agencies and different online services they provide. The purpose of this article is to shift from traditional to strategic pricing methods for digital marketing services, which nowadays require flexibility, critical thinking, agency’s role in the process understanding, the value they provide, and a total scope of work, including time and resources invested in the completion of a project.
Priorities and Mechanisms for Managing the Interbranch Structure of the Agri-Food Complex
Authors:   Saratov State University, Dorofeeva Lyubov I. , Yermolova Olga V. ,   Institute of Agrarian Problems of the Russian Academy of Sciences, Kirsanov Vladimir V. ,   Institute of Agrarian Problems of the Russian Academy of Sciences
Published: December 2020

Introduction. In managing the competitive advantages of the agri-food complex, the study of the structural modernization of the agri-food complex on the basis of taking into account the levels of risks and the uncertainties of the economic situation that determine the possible boundaries of the use of regulatory measures is of particular importance. An interdisciplinary approach to the analysis and prediction of the structure of the complex opens up new possibilities for research, taking into account the relationships and interactions of all its elements. Theoretical analysis. The quality of the economic dynamics of the complex and its compliance with the long-term development goals of the Russian economy are evaluated. Trends in the interbranch structure, and priorities of state support have been revealed. Empirical analysis. The results of import substitution in the agri-food complex have been analyzed. The factors and structure of its growth have been revealed. The interbranch structure of the participation of various stages of its product chains in the production of total value added has been estimated. The stability of the local production systems of the complex has been characterized. Consumption growth is considered as an independent driver of the economic growth of the complex. The influence of the dynamics and structural parameters of investments has been analyzed. Results. It has been proved that structural balance largely determines the competitive stability of the development of the agri-food complex as a diversified system. Based on the interbranch analysis, new directions of development of the structure of the complex have been identified, directions of its state support have been clarified. Priorities of the foreign trade policy of the complex have been determined.
The Issue of the Legitimacy of Modern Constitutional Reform
Authors:   Saratov State University, Abaeva Elena A.
Published: December 2020

Introduction. The reform of the Basic Law throughout the modern history of Russia has been determined by the political expediency of transforming the presidential power. Until the mid-2000s the constitutional inviolability supported by the authorities was aimed at preserving its political stability. Theoretical analysis. The Russian Federation has entered a new stage of constitutional development, due to the need for constitutionalization – giving a legitimate character to the prevailing presidential power. Any constitutional reform requires a theoretical understanding of its legitimacy, expediency, legality. Empirical analysis. The main factor in modern constitutional reform is the need for constitutionalization of presidential power. Results. The introduction of additional procedures for the adoption of an amendment to the Constitution testifies to the political will of the President of the Russian Federation to enlist the support of active participants in constitutional processes, thereby putting the ongoing constitutional reform in a legitimate and legal form.
A Citizen of the Russian Federation is a Subject of Public Control in Russia
Authors:   Saratov State Law Academy, Troitskaya Tatyana V.
Published: December 2020

Introduction. Public control is an attribute of a developed civil society in the state. In Russia, the Federal law regulating the procedure for public control was adopted in 2014. This law has established a limited range of subjects of public control in Russia, however, current legislation indicates the actual inclusion of other subjects not stipulated in the law in this mechanism. A citizen of the Russian Federation is not directly listed by the Federal law as a subject of public control, however, the law provides for forms of participation of citizens in the process under consideration. Theoretical analysis. Russia today stands on the path of democratic transformation of all state institutions. The implementation of fundamental constitutional provisions regarding the recognition of human and civil rights and freedoms as the highest value is impossible without the functioning of instruments of public control over the activities of public authorities. Developed democracy presupposes the exercise of public control by the entire multi-level system of civil society institutions, with the citizen at the center. Empirical analysis. The analysis of the content of the Federal law “On fundamentals of public control in the Russian Federation” from the point of view of consolidation of constituent entities of social control and forms of its implementation, allows to conclude that, in fact, the law duplicated the forms of social control and subject composition fixed earlier by the Federal law “On Public chamber of the Russian Federation. The current legislation indicates that the central link in the number of subjects of public control are public chambers and public councils operating in Russia and that there are no legal guarantees of citizen participation in the implementation of public control. Results. The current development of the procedure for implementing public control in Russia implies the need for legislative consolidation of direct forms of participation of citizens of the Russian Federation in this mechanism. Direct forms of such participation can be: appeals to state authorities and local self-government bodies in the form of proposals with wide public awareness via Internet resources; participation of citizens in the electoral process as public observers; participation as a member of the public chamber of any territorial level of the organization; participation as members of public associations and other non-governmental non-profit associations; participation as public inspectors and experts on the initiative of Russian citizens.
Object Clauses in Academic Discourse: Genre Preferences
Authors:   Novosibirsk State Pedagogical University, Steksova Tatiana Ivanovna
Published: December 2020

The author of the article understands object clauses as a semantic type of sentences with a set of different ways of expressing semantics: polypredicative subordinate clauses, asyndetic clauses, monopredicative clauses, clauses with parenthesis. It is suggested that the set of constructions used in academic discourse depends on the genre of the academic text. The genres of article abstracts and thesis summaries as secondary texts (texts about texts) were chosen as a material for a comparative study. The author reveals the incomplete paradigm of object clauses in secondary academic texts. The analyzed language material allows us to state that the genre of the academic article abstract does not use the entire paradigm of the ways of expressing explanatory semantics, choosing only two models as the basic ones, with a higher frequency of the monopredicative model. In the genre of thesis summaries there is a lower frequency of monopredicative clauses with deliberative semantics and a higher frequency of polypredicative subordinate clauses containing hidden reflection of the author of the text. The analyzed material indicates that the hidden author’s reflection is more often manifested through the use of quasi-impersonal sentences. The author of the article believes that there is a tendency in the analyzed genres towards increasing impersonality, the elimination of the subjective author’s position, and the desire to objectify the presented information. The research has found out certain constructions which function actively in the genre of the academic article, but are not used in article abstracts and thesis summaries. It is noted that not all introducing predicates recorded in the academic literature function in the analyzed genres. This can be explained by the genre affiliation of the texts and their communicative task. The author determines a number of objectives of the further research.
Gender Aspects in the Use of Selfmentions (based on the Genre of TED Talks)
Authors:   Saratov State University, Viktorova Elena Yurievna
Published: December 2020

The article deals with gender aspects in the use of English selfmentions – phrases containing first person pronouns and possessive adjectives (I, we, me, us, my, our). The research is based on TED talks given by men and women, experts in different areas of expertise (medicine, psychology, politics, business, and neuroscience). Selfmentions are directly oriented to the image of the author and reflect the subjective-modal side of communication. However, speakers widely use them not only to present their own selves – to demonstrate their personal opinions, attitudes or assessments, but also to create the relations of credibility, confidence, and solidarity with the audience. Selfmentions are crucial in improving the efficiency of language persuasion and of communication in general. The applied methods of quantitative and qualitative analysis of the use of selfmentions in men’s and women’s talks allowed to claim that while overall frequency rates of these phrases in the speech of men and women differ only slightly, gender differences in the use of certain selfmention types are significant. Men’s talks demonstrate high frequency of I-phrases and exclusive (expert) we-phrases. Women use I-phrases less frequently, however, they are more likely to choose inclusive we-phrases, where we can refer to the whole humanity, a certain nation or gender. The obtained results prove the well-known facts about the specific features of masculine and feminine communicative styles: the desire to develop closeness and solidarity in the interaction with the addressee typical of women’s speech behaviour and the inclination to demonstrate individuality, authority, status orientation commonly found in men’s language performance.
Hatay İlindeki Nadir ve Endemik Salvia L. Türleri Üzerine Bir Araştırma
Authors: KAYIKÇI Samim , OĞUR Erdinç
Published: December 2020

Türkiye’nin sahip olduğu zengin bitkisel biyoçeşitlilik ve genetik kaynaklar ekonomik, sosyal ve kültürel değerleri nedeniyle stratejik bir öneme sahiptir. Özellikle, endemik ve nadir bitkiler ülkemizin bitkisel genetik kaynak zenginliklerinin başında gelmektedir. Salvia L. cinsi dünya genelinde yaklaşık olarak 1000’e yakın türle temsil edilmektedir. Türkiye ise, Salvia tür çeşitliliği bakımından oldukça zengin olup, ülkemizde 106 takson doğal yayılış gösterirken 58 taksonu endemiktir. Hatay ili endemik ve nadir bitki biyoçeşitliliği açısından çok zengin ve özel bir bölgedir. Hatay ilinde de Salvia L. cinsine ait 25 taksonun yayılış gösterdiği bilinmektedir. Bu zenginliğin ulusal ve uluslararası düzeyde bilinmesi, korunması ve gelecek nesillere aktarılması son derece önemlidir. Bu çalışma, Hatay ilinde yayılış gösteren nadir ve endemik Salvia L. türlerinin bilinmesi, yayılışlarının tespiti, habitat özellikleri, arazideki güncel durumları ve türler üzerindeki olumsuz etkilerin değerlendirilmesi amacıyla yapılmıştır. 2010-2015 yılları arasında Hatay ilinin tamamında yapılan arazi çalışmaları sonucunda Salvia L. cinsine ait 6 takson değerlendirilmiştir. Bunlar: Salvia aramiensis Rech.f., Salvia cassia Samuelss. ex Rech.f., Salvia sericeotomentosa Rech. Fil. var. hatayica Celep & Doğan, Salvia sericeotomentosa Rech. Fil. var. sericeotomentosa, Salvia tigrina Hedge & Hub.-Mor., Salvia viscosa Jacq. türleridir. Belirlenen bu taksonlardan 3'ü endemik, 3'ü nadir türlerdir. IUCN Kırmızı Liste Kriterleri'ne göre tüm taksonlar ulusal ve bölgesel ölçekte tehlike altındadırlar. Endemik olan 3 takson küresel ölçekte tehlike altındadır. Hatay’da yayılış gösteren başta endemik ve nadir bitkiler olmak üzere tüm bitkiler çeşitli biyotik ve abiyotik faktörlerin baskısı altında olup, neslini devam ettirebilme konusunda zorluklarla karşılaşmaktadır. Yaşam alanlarının tarım arazisine dönüştürülmesi, madencilik faaliyetleri, aşırı hayvan otlatması gibi olumsuz etkiler bu türler üzerinde ciddi risk oluşturmaktadır. Bu bakımından endemik ve nadir bitkilerimizi iyi tanımak ve yok olma tehlikesine karşı koruma tedbirleri almak nesillerinin devamı için çok önemlidir.
The Preliminary Study on Effects of Pollinating Insects in Canola (Brassica napus L.) Production
Authors: ALDEMİR Mehmet , ÜNAY Aydın
Published: December 2020

Although canola (Brassica napus L.) plants are mainly self-pollinating, the cross pollination by insect increases yield. The study was carried out at Aegean Agricultural Research Institute (AARI), Menemen/Izmir in 2016/2017 growing season. The experimental design was a Randomized Complete Block with three replications. The treatments consisted of caged with honeybee, caged with bombus, caged without bees and open pollination. 96% of the collected insects from open pollination plots were honeybees. It was determined that flowering period significantly shortened (5.8 days) in plots with bee compared with caged without bee, while seed number per pod (4.6), thousand seed weight (0.25 g), seed yield (1398 kg ha-1), oil yield (776 kg ha-1) and oil rate (1.24%) increased. Also, the contents of erucic acid and glucosinolate level resulted in an increase by pollinator visit. It was concluded that pollination by insect affected yield, yield components and composition of fatty acid in canola. The results of this preliminary study should be supported by the research findings from multi locations and years.
Exploration on Sports News Communication Strategies of Traditional TV Media in the Context of New Media
Authors: Ding Huirong
Published: December 2020

This paper focuses on sports journalism, analyzes the dissemination characteristics of sports news in the context of new media, take short sports videos as an example to analyze the "rise" of new media in sports news and explore the "shock" of television media. Based on the above, this paper also discusses how to maximize the advantages of TV media, keep up with the trend of the 5G era, and realize the sustainable development of TV media broadcasting sports news.
A Brief Analysis of the Communication Characteristics and Problems of News Network Broadcast
Authors: Ji Jingjing
Published: December 2020

With the development and popularization of Internet technology, the way of news network broadcast came into being. The number of live broadcast platforms and audiences has shown a blowout development in recent years. This new reporting mode makes communication more diversity, crosses the limitation of time and space, and has obvious reality. Through network broadcast, news can bring a better communication experience to the audience and the status of the audience is getting increasingly higher. News report is presented to the public in the form of live video, enabling the audiences to receive information synchronously. With the popularity of live broadcast platforms, everyone can become a communicator. However, these communication characteristics lead to many problems in the process of its development for news network broadcast.
Discussion on Short Video Production and Transmission Path in New Media Environment
Authors: Hu Yingtao
Published: December 2020

Under the background of the vigorous development of science and technology in China, the new media times come gradually. With the rapid emergence of various new media, people's methods and habits of media contact have changed. As an emerging medium, short video has gradually become an important way for people to communicate and interact with each other due to its low production and transmission threshold. However, the current problems such as network flooding have affected the effective dissemination of short videos and even directly affected people's social activities. Therefore, short video dissemination needs certain supervision channels to promote its healthy, stable and benign development.
Research on the Influence of Broadcasting Hosting Techniques on Audience Attention
Authors: Tan Yuzao
Published: December 2020

With the rapid development of economy, people's living standard is gradually improved, which urges most people to pursue spiritual enjoyment while meeting their material needs. Broadcasting is a medium for people to obtain information and enrich the spiritual world. How to improve the utilization rate of broadcasting and make it become popular among people is an urgent problem in the industry currently. Broadcasting is a tool that has no animation and video effects. Based on the importance of the audience's attention, this paper explores the strategies of enhancing the broadcast hosting skills and improving the audience's attention in order to improve the effect and quality of broadcasting.
A Brief Analysis of News Collecting and Editing Strategies of Public Health Emergencies from the Perspective of New Media——Comparison of the SARS Epidemic and the COVID-19 Outbreak
Authors: Shi Bingjie
Published: December 2020

Public health emergency, especially contagion such as the SARS epidemic in 2003 and the COVID-19 outbreak recently happened, has been one of greatest challenges in human beings' history. How the government handles the epidemic situation will deeply reflect its political system and executive ability, as well as the capacity of all sectors of society to deal with public emergencies. The emergence and continuous development of new media technologies have promoted the transformation of news gathering and editing methods. Because of the experience gathered in the news coverage during SARS, the response speed of new media was greatly accelerated with the media literacy and professional level improved, which matters a great deal to the balance between the opening of information and public opinion control. Thus, government is capable of carrying out controls in a more effective way. Based on the research in the two cases, this paper aims to discuss the changes in efficiency, content transparency and form diversification of news collection and edit, with the discovery of some imperfections exposed in new media, in order to propose targeted improving measures.
Research on Short News Video Transmission in the Fusion Media Environment
Authors: Ma Xulan
Published: December 2020

In the era of financial media, short videos have developed into a new window of people's understanding at a rapid speed. News short videos meet people's social needs, entertainment needs, and fragmented reading habits, which not only injects fresh blood into the news industry but also challenges traditional news media. However, due to the lack of high-quality productivity, information cocoons, linkage effects, and copyright disputes in short news videos, the development of short video news is hitting a wall now.
Research on Channel Estimation of Power Line Communication System under Impulse Interference
Authors: Zhang Cong , Chen Hao
Published: December 2020

The power line communication system is transmitted by the original power line, which has the advantages of low transmission cost and wide range of power line wiring, but it has high research value due to the disadvantages of bad transmission environment and large interference. In this paper, the problem of channel estimation in power line communication system under impulse interference is analyzed objectively, and the improvement measures in its transmission process are put forward.
Discussion on the Law of Hidden Interview and News Tort in the Context of Integration Media
Authors: Shi Junmiao
Published: December 2020

The arrival of the media era has also brought about the diversity and novelty of news interview methods, and the controversial hidden interview is one of the important interview methods. In recent years, more and more journalists use implicit interviews to get the audience's attention, followed by a series of legal issues such as news infringement. Hidden interview as a double-edged sword, if not grasp the "degree" of interview, not only difficult to reveal the truth, often counterproductive, resulting in violations of privacy rights, therefore, how to avoid the hidden interview in the news practice of news infringement has become a problem that every journalist should ponder.
The Communication Path of "Non-fiction Literature" in the Context of New Media
Authors: Su Haotian
Published: December 2020

"Non-fiction" has received much attention as a new form of literature communication, which is closely related to rapid development of domestic mobile internet in recent years. In the context of new media, media convergence has intensified. And online platforms and social media have taken on important task of literature communication, affecting all aspects of modern life. According to different symbols and organizational forms, communication path of "non-fiction literature" in the context of new media can be divided into three paths: digital text, film and television media and sound media.
Research on the Prevention and Control of the Generation of Social Public Opinion Risk in Network Events
Authors: Ruan Yiqing
Published: December 2020

The social public opinion risk of network events evolves with the development of public opinion, and it can be divided into trust risk, social stability risk, information security risk, and values risk. The main reasons for these risks are government and media work failures, and the masses have problems in emotional control, technology use, and values establishment. Based on the above reasons, some requirements for management of government and media can be put forward, and there are feasible suggestions in maintaining information security cutting off untrue statements and shaping values and self-confidence.
Trial by Media in the Context of Online New Media: An Analysis Based on "Death of Jiang Ge"
Authors: Wang Rui
Published: December 2020

At the end of 2017, Chinese student Jiang Ge was murdered in Japan. With the help of the online we-media Mi Meng and others, there is widespread attention in China. The moral condemnation by online we-media of Liu Xin, another victim of the case, and online violence has become another case that the media makes the judge before the judiciary. Trial by media is not a new subject, and in the cyber age, especially with the increasingly prosperous development of online media, the “trial by media” power cannot be underestimated. This article, taking the “Death of Jiang Ge” as a perspective, briefly analyzes the causes and characteristics of the trial by online we-media in the Internet age, and puts forward some thoughts on the prevention and control strategies of the “trial by media” in the future.
Analysis of the Impact of 5G Network Technology on Promoting the Construction of Media Convergence Center
Authors: Xiao Yushui , Hussin Norriza
Published: December 2020

In the age of high-speed mobile Internet, the construction of media convergence center will face more fierce competition in market as the in-depth promotion of 5G networks and the application of 5G products and technologies. In face of a new round of technological innovation, the program production and broadcasting, data transmission and processing in media convergence center will be supported by more advanced technologies. The 5G network technology will bring unprecedented transformation and development opportunities for the construction of the media center.
Changes of Literary Language in Digital Age
Authors: Zhang Chenyue
Published: December 2020

Language forms and image-building in literary works are greatly influenced by media attributes in media ecology built by multimedia in the digital age. Through diachronic comparison between their development, information media and literary language are found to be positively related. From the perspective of the evolution of media form, this article makes analysis and discussion on the changes of Chinese literary language, seeking to provide foundation and guarantee for effectively popularizing literature and art among people.
Research on Advertising Communication of Vertical Screen Short Video under Mobile Media
Authors: Yuan Le
Published: December 2020

In the era of mobile media, the application of smart phone is becoming more and more popular, and people spend a lot of time on mobile media every day. The advertisement dissemination based on smart phones, such as vertical short video advertisements, has always been extremely concerned by users and advertisers.
Research on the Practice of Communication Education Curriculum under the Background of Big Data
Authors: Du Yuan
Published: December 2020

With the advent of the information age, the function of big data is becoming more and more powerful in the new era. In the process of news dissemination in colleges and universities, there are many deficiencies that affect teaching efficiency, such as strict teaching methods in traditional teaching mode, insufficient learning initiative of students, and poor practical ability. With the help of information technology and modern big data technology, college news communication technology can create rich and varied teaching environment for students, guide students to practice and promote the improvement of comprehensive quality.
A Busca de Si Através da Natureza na Obra Na Natureza Selvagem
Authors: PIAUILINO INGRID LOPES RODRIGUES , BEZERRA MANUELA FEITOSA , PINHEIRO RAFAEL DE SOUSA
Published: December 2020

O escritor e jornalista Jon Krakauer (1964-), ao escrever Na natureza selvagem (1998), tinha como principal objetivo trazer a narrativa não linear da vida e jornada de Christopher McCandless (1968-1992). Chris, que em 1990 saiu de sua casa para viver uma vida de simplicidade e significado, migrou em uma jornada para o Alasca buscando encontrar na natureza aquilo que lhe faltava vivendo em sociedade, assim como inúmeras pessoas que lutam para encontrar o seu eu interior. Assim, será utilizado o teórico Yi-Fu Tuan (1930-) e o autor Eric Dardel (1899-1967) para embasar a pesquisa acerca da relação de McCandless com a natureza e como se deram as conclusões tiradas durante sua estadia pela “natureza selvagem”, visando uma análise descritiva e bibliográfica. Além disso, conectar o termo latim fugere urbem com a conexão profunda e respeitosa entre protagonista e a natureza, apontando esta como refúgio do caos interno e externo.Palavras-chave: Jornada. Natureza. Topofilia.The Search For Yourself Through Nature in the Book Into the Wild ABSTRACTThe writer and journalist Jon Krakauer (1964-), in writing Into the wild (1998), aimed to bring the nonlinear narrative of Christopher McCandless's life and journey (1968-1992). Chris, who in 1990 left his home to live a life of simplicity and value, migrated on a journey to Alaska seeking to find in nature what he lacked by living in society, as well as countless people struggling to find their inner selves do. Thus, the theorist Yi-Fu Tuan (1930-) and author Eric Dardel (1899-1967) will be used to support the research on McCandless's relationship with nature and what were the conclusions reached by him during his stay in the “wild nature”, aiming at a descriptive and bibliographical analysis. Furthermore, connecting the latin term fugere urbem with the deep and respectful connection between the protagonist and the natural environment, pointing to nature as a refuge from inner and outer chaos.Keywords: Journey. Nature. Topophilia.
Memoria e Identidad en Ana María Matute: Reflexiones sobre la Infancia Desplazada en “Primera Memoria”
Authors: BALDEZ SONIA MARIA , MORAES PEDRO HENRIQUE VIANA DE , DE JESUS THIAGO AUGUSTO DOS SANTOS
Published: December 2020

RESUMEN“Primera Memoria” (1959), escrita por la española Ana María Matute (1925-2014), es parte de la trilogía Los mercaderes, compuesta también por Los soldados lloran de noche y La trampa. Matute, conocida por sus protagonistas niños o adolescentes, no nos habla de una infancia tierna, nostálgica, pues sus niños lidian con la [1]crueldad del mundo y la pérdida de la inocencia. En este contexto, analizaremos no solo el desplazamiento de la infancia bajo el prisma de la identidad relacionada a la memoria, haciendo una reflexión con respecto a los cambios por que pasa Matia, la protagonista de la novela, sino también el influjo del paisaje en el proceso de resignificación de la infancia. Para eso desarrollamos una investigación bibliográfica además del análisis de la obra, utilizando como eje teórico abordajes sobre la memoria, la identidad y el paisaje desde lo que refieren Candau (2016), Halbwachs (2003), Hall (2015), Dardel (2011). Palabras clave: Memoria. Identidad. Literatura española. Memória e Identidade em Ana María Matute: Reflexões sobre a Infância Deslocada em "Primera Memoria"RESUMO“Primera Memoria” (1959), escrita pela espanhola Ana María Matute (1925 -2014), é parte da trilogía Los mercaderes, composta também por Los soldados lloran de noche e La trampa. Matute, conhecida por suas protagonistas crianças ou adolescentes, não nos fala de uma infância terna, nostálgica, pois suas crianças lidam com a crueldade do mundo e a perda da inocência. Neste contexto, analisaremos não apenas o descolamento da infância sob o prisma da identidade relacionada à memória, fazendo uma reflexão a respeito das mudanças por que passa Matia, a protagonista do romance, mas também o influxo da paisagem no processo de ressignificação da infância. Para isso desenvolveremos uma pesquisa bibliográfica além da análise da obra, utilizando como eixo teórico abordagens sobre a memória, a identidade e a paisagem a partir do que referem Candau (2016), Halbwachs (2003), Hall (2015), Dardel (2011).Palavras-chave: Memória. Identidade. Literatura espanhola.
O Diário de Anne Frank: Literatura e Turismo Cultural entrelaçados nos Lugares de Memória
Authors: SANTOS AREMYS NASCIMENTO
Published: December 2020

Os diários se constituem uma forma singular de expressão literária e, muitas vezes, histórica, pois registram acontecimentos que marcaram uma época. Dentre as escritas desse teor, pode-se destacar O Diário de Anne Frank, onde são registrados o dia a dia dessa adolescente judia de treze anos que teve sua liberdade ameaçada com a ocupação nazista na Holanda, tendo que se confinar com sua família e alguns amigos nos fundos de um prédio, cujo pai era o dono, até serem descobertos em 1944. Analisa-se neste artigo a narrativa de Anne Frank com seu diário, sua relação de refugiada dentro da própria cidade em que escolheu viver, a sua escrita contundente e opiniões em relação aos seus familiares e moradores do Anexo.  E ainda a relação da Literatura e do Turismo que abordam caminhos diferentes, mas que convergem em saberes e conhecimento que tal interdisciplinaridade proporciona. Para tanto tem-se como aporte teórico a Geografia Humanista Cultural a partir do expoente geógrafo Yi-Fu Tuan, os estudos relativos à memória em Maurice Halbwachs, bem como a reflexão de Margarita Barreto e Mário Petrocchi em relação ao turismo.Palavras-chave: O Diário de Anne Frank.  Escrita de si. Memória. Turismo Cultural.Anne Frank’s Diary: Literature and Cultural Tourism intermingled in Memory’s Places ABSTRACTThe diaries are a unique form of literary expression, and often historical, because they record events that marked an epoch, among the writings of this content, it can be highlighted: Anne Frank’s diary, in this diary are recorded the daily routine of this thirteen-year-old Jewish girl who had her freedom threatened by Nazi occupation in the Netherlands, having to confine herself with her family and friends in the back of a building, whose father owned it, until they were discovered in 1944. This article analyzes Anne Frank's narrative in her diary, her refugee condition within the city she chose to live in, her blunt writing, and opinions regarding her family and Annex residents. And also the relationship of literature and tourism that approach different paths but that converge to knowledge that such interdisciplinarity provides. For such, it has as theoretical contribution the Cultural Humanist Geography in the exponent of Yi-Fu-Tuan, the studies related to the memory of Maurice Halbwachs, as well as the reflection of Margarita Barreto and  Mario Petrocchi in relation to tourism.Keywords: Anne Frank’s diary. Writing of the self. Memory. Cultural tourism.
O Manguebeat como Movimento Cultural de Oposição ao Descaso do Estado fora do Eixo Rio-São Paulo
Authors: BEIRÃO ÉDER DE SOUZA , CARVALHO LUANA PATRÍCIA BARROSO DE , BARBOSA EDUARDO VINÍCIUS PEREIRA , CARVALHO ANNE MARIELLE CASTRO DE , LEITE MARCOS ESDRAS
Published: December 2020

O presente trabalho tem como objetivo identificar como o Manguebeat se constituiu e se tornou um movimento cultural de oposição ao descaso do Estado fora do Eixo Rio-São Paulo. Este estudo se utiliza de pesquisa bibliográfica para o alcance de seus objetivos geral e específicos. Trata-se de uma pesquisa descritiva e exploratória, de abordagem qualitativa. O processo de globalização tem convocado a cultura a produzir respostas à cultura hegemônica e globalizada. A cultura tem abandonado suas características homogêneas e globalizadas, pois movimentos indicam um sentido de heterogeneidade cultural. Na década de 1990, a cidade do Recife/PE presenciava o nascimento de uma nova forma de se fazer música que era resultado da mistura de ritmos tradicionais recifenses com elementos da cultura pop. Tal estilo musical era o Manguebeat, que abriu espaço para conversas sobre o que poderia ser feito para melhorar a realidade recifense. Este movimento é oriundo do processo de globalização e da necessidade da criação de ritmos que evidenciem mais a cultura e realidade local/regional em detrimento da global. A conclusão que se pode chegar é que o Manguebeat extrapola a dimensão cultural e acaba envolvendo a econômica e social.Palavras-chave: Manguebeat. Eixo Rio-São Paulo. Recife.Manguebeat as a Cultural Movement of Opposition to the State's Neglect outside the Rio-São Paulo Axis ABSTRACTThe present work aims to identify how the Manguebeat was constituted and became a cultural movement of opposition to the State neglect outside the Rio-São Paulo axis. This study uses intense bibliographical research to reach its general and specific objectives. This is a descriptive and exploratory research with a qualitative approach that uses technical procedures of bibliographic research. The process of globalization has called on culture to produce responses to hegemonic and globalized culture. Culture has tended to abandon its homogeneous and globalized characteristics, as movements indicate a sense of cultural heterogeneity. In the 1990s, the city of Recife / PE witnessed the birth of a new way of making music that was the result of the mixture of traditional Recife rhythms with elements of pop culture. This is Manguebeat, a musical style that has opened space for conversation about what could be done to improve the reality of Recife. This movement comes from the process of globalization and the need to create rhythms that highlight the local / regional culture and reality to the detriment of the global one. The conclusion that can be drawn is that Manguebeat goes beyond the cultural dimension and ends up involving the economic and social.Keywords: Manguebeat. Rio-São Paulo Hub. Recife.