bluuebunny/crossref_metadata_2025 huggingface dataset:
Traditional Games Of Manipur With Special Reference To Sagol Kangjei (Polo): A Fresh Survey
Authors: Singh Dr W. Dhiren , Singh Dr Oinam Ranjit , Devi Dr S. Jayalaxmi
Published: September 2019

The paper is a fresh survey on the indigenous games of Manipur with reference to Sagol Kangjei. The Meiteis of Manipur have keen interest in their indigenous games as it does ensure not only good health but also promotes in preservation of cultural heritage of the people. The genesis of the different indigenous games like Kiyang Lamjel, Sagol kangjei, Khong kangjei, Kang etc. may be traced in the ancient texts and other chronicles. The history of Sagol kangjei is vague. It is said that the playing of Sagol kangjei started during the reign of Kangba before the birth of Christ. Kangjei means Kangba’s stick and Sagol means horse. Sagol kangjei literally means king Kangba’s hokey on horseback. The ball used in playing Sagol kangjei is known as kangdrum or Kangba’s round object (ball among the Manipuris). According to tradition two teams known as North team and South team led by Marjing and Thangjing respectively played Sagol kangjei. Judges were selected by the Kangbural, the head of the tournament committee which consisted of Hantre Hunna Am (one starter), Matai Yengba Ani (two line judges), Panjal Paba Ani (two goal judges), Panjal Eba Ama (one scorer) and Moibung Khongba Ama (one buglar). There are no goal posts in this game. Goal line determines the end of the two boundaries of the rectangular field. To score a goal the ball must cross the line. There is no offside in this game. The game is now played in two styles- the Pana (original Manipuris style) and the International style Polo. Though the claim of being the state of origin of the Polo or Sagol kangjei has been made by a number of countries in the world it is indeed a fact that the present international game Polo owes its origin to Manipur.
Traditional Knowledge On Healing Of The Bodos: Significance And Role In The Society
Authors: Singh Dr. Oinam Ranjit , Narzary Bidintha
Published: September 2019

Traditional  knowledge   refers  to the  practice  of  inherited  body  of  customs  and  belief  that  has  been  transmitted  from  one generation  to  another,  throughout  the  ages.  The  traditional  healing  system  and  traditional  medicines  in  the  Bodo  society  are  deeply rooted  with  the  traditional  religion,  belief  system,  customs,  social  values  and  ecology  which  therefore  make  it  necessary  to  study  it  in a  historical  context.  The  healing  practice  includes  indigenous  methods  like  performing  rituals,  animal  sacrifices  and  certain characteristic  of  magico-ritual.  The healer in the Bodo community is referred as Oja.  They  perform  the  rituals,  chant  mantras  and provides  various  kinds  of  medicines,  amulets  etc.  The  paper  tends  to  discuss  the  origin  of  the  traditional  healing  system  among  the Bodos  and  highlight  its  relevance  in  the  society.  The  study  is  based  upon  the  extensive  field  studies  and  interviews. Attempts have been made to understand the concept of medicine and healer, globally, in order to study the origin of medicine and traditional healers.
A Study on “Construction of Sectoral Index in Telecom Industry- An Empirical Approach”
Authors: Ambrose1Ms Charles , Nisha Princy
Published: September 2019

A market index is very important for its use as a barometer for market behavior, as a benchmark portfolio performance, as an underlying in derivative instruments like index futures, and in passive fund management by index funds. A stock market index is created by selecting a group of stocks that are representative of the whole market or a specified sector or segment of the market. Among the various sector index of NSE, BSE there exists no separate sectoral index created for the telecom industry, the researcher has made an effort to create a separate index of telecom industry. This telecom index is named as “TELEX”. The study will give an opportunity to analyze the fluctuation in telecom industry and to find out if there is significant correlation between “TELEX” and other broad based indices.
Performance Evaluation of Customer service in selected Indian commercial banks
Authors: Thamilselvan R. , Kumar J.
Published: September 2019

The banking industry like many  financial service industries is facing a rapidly changing market, new technologies, economic uncertainties, fierce competition, and especially more demanding customers, and the changing climate has presented an unprecedented set of challenges.  Performance evaluation of customer service is one integral part of any facet of banking and it defines future of any banking organization. In banking sector, the whole range of activity and generation of income swivels around the customer. From a very comfortable and peaceful environment, now the Indian Banking Sector is characterized by stiff competition for the customer’s satisfaction and profits war between different banking groups i.e. this paper tries to analyze the performance evaluation of customer service in selected Indian commercial banks. This study is just a small step in understanding the multi dimensional construct of customer service quality and its implications in today’s competitive environment. There is no significant difference in opinion among the customers about confidence building and technology augmentation aspect of Customer service quality. It is concluded that the performance evaluation of  customers are more satisfied than the customers of Indian commercial banks and there is a strong bondage between expectations, level of satisfaction and customer loyalty in banks.
Influence of Emotional Intelligence Trainingand Personal Demographic Factors on Emotional Intelligence Gain Scores
Authors: S NITHYA.
Published: September 2019

Emotional intelligence ability is found to be a tool to evade stress and balance one's own emotions and manage other’s emotions effectively in the workplace. The current research paper revealthe influence of Emotional intelligence intervention and software professional's personal demographic factors on Emotional intelligence gain scores between control and experimental group. 60 respondents was selected and grouped into control and experimental group. Pre-test and post-test on Emotional intelligence was done for both the groups and experimental group alone was given the Emotional intelligence training. Later, statistical tools were adopted to analyze and find the influence of various factors on dimensions of Emotional intelligence between control and experimental groups.
Access To And Usage Of Financial Services In Emerging Market Economies With Special Reference To Brics Nations
Authors: VIMALA B. , ALAMELU K.
Published: September 2019

This paper analyses the financial inclusion in BRICS countries.  Is also assesses the progress, current scenario of the regulatory frameworks and various factors behind  financial inclusion.  The analysis shows that financial inclusion has been gaining momentum over time across the countries but the degree of financial inclusion varies widely.  Although much progress had been achieved, a huge work remains to be done to foster financial inclusion for inclusive growth.  The paper uses annual time series data from 2005 to 2017 to construct the financial inclusion index in BRICS countries.  The used data have been collected from the Financial Access Survey, and International Monetary Fund.
Determinants Affecting Quality of Accounting Information with Information System Quality as an Intervening Variable
Authors: WahyuIndrasti Anita , Oktaviani Retno Fuji , PuspaningtyasFaeni Dewi , PuspitaningtyasFaeni Ratih , Meidiyustiani Rinny
Published: September 2019

The financial statements used by organizations to provide financial information for decision making. This study aims to analyze the factors affecting the quality of accounting information. Among other things the effect of the implementation of enterprise resource planning (ERP) on the quality of accounting information, the influence of user competence and commitment to the organization, either directly or indirectly on the quality of accounting information, the accounting information system as a mediating variable. This research was conducted on the plantation sub-sector listed in Indonesia Stock Exchange in 2017. The data used in this study are primary data, analysis tools used Structural Equation Modelling- Partial Least Squares (PLS-SEM). The results of the study are ERP implementation has direct and significant effect on the Quality of Accounting Information. While the user competence and organizational commitment significantly affect the quality of accounting information system, where the quality of accounting information systems affect the quality of accounting information.
A Study On Performance Appraisal Techniques In A Selected Industry
Authors: Jayaseely M.
Published: September 2019

Performance appraisal system operates in which an individual manager regularly, annually records performance and developments in top down process. It can be argued that perceived defects of appraisal system led to development of more sound concepts of performance appraisal. The provision of challenging assignments and regular performance feedback are included in effective performance management system. At the end of the performance period usually a year the supervisor and employee meet to summarize the accomplishments and challenges of the past year and document the discussion using performance management form. In any organization to be effective the resources should be property maintained. The study concentrates on finding whether the current performance management system followed in organization is effective and how far they are satisfied and whether all the employees all aware of performance standards fixed for them and promotions are given based on performance. It also suggests whether any change is required in the existing system.  Success with performance appraisal system relies on good design and implementation. Managing employee performance is an effective mechanism for developing both employee and organization growth. Management and employee involvement in the design/review of a performance management system is important performance appraisal can be redesigned for betterment of performance. Thus performance appraisal is a shared commitment to high performance.
A qualitative analysis on environmental protection and its feasibility with special reference to a selected locality
Authors: Govindarajan Dr.A. , Kumar Dr.N.
Published: September 2019

It is our prime importance to protect our environment in which we live. Our ancestors left with good environment and now pollution comes in with  air, water, noise, soil and so on. The paper suggest a possible way to protect  our society especially for the people  of Chennai  from air, water and radiation by  protecting the environment. If same is followed in other cities it can save many, it is only a small means of a bigger initiative of saving our  people.
Consumers Attitude Towards Online Shopping In Tamilnadu – A Study
Authors: Rajayogan Kavitha , S Dr. Muthumani.
Published: September 2019

The advancements of internet and information technology have been emerging over the years. Online shopping is nowadays a trend which became a part of lifestyle with every individual to buy products online since the product can be bought at a convenient time based on the availability of the product in Indian online shopping websites. Online shopping has also become significant among youngsters and working professional store since they are unable to spend time in traditional stores. The advantage of having internet everywhere has an effect on the growth of online sales in a partial manner and accessible to get detailed information regarding the products and its specification. The main purpose of the study is to analyze the attitude of consumers towards online shopping in major cities in Tamil Nadu.  This paper investigates the data collected from 215 respondents in Chennai. The main statistical tools used in the study are ANOVA and Correlation. The findings of the study revealed that the satisfaction of the consumer is significantly related to gender, age, income level, and purchase frequency.
Understanding the Relationship Between Work Variables and Voluntary Turnover Intentions of Software Professionals in India
Authors: Sudhakaran Priyada , Senthilkumar Dr. G
Published: September 2019

The basic purpose of the study was to understand and analyze the relationship between the work related variable  experience of the employee, number of jobs changed previously and current designation he holds and voluntary turnover intentions. It also served the purpose of identifying the relationship if any between the number of jobs changed by an employee and his present designation with his voluntary turnover intentions. It was found by the study that the experience that an employee holds as well as the number of times he changed his jobs have significant influence in the development of voluntary turnover intentions. The study chose respondents working in the software companies in Chennai city working population where job hopping is identified as a common trend. For the analysis of data one way ANOVA was used for the study.
Characteristics of Managers, Cost Efficiency, Knowledge Creation, Knowledge Transfer and Standardization Work Against Security SME Business In Business Competition
Authors: Faeni Dewi Puspaningtyas , Faeni Ratih Puspitaningtyas , Hidayat Ravindra Safitra
Published: September 2019

This study aimed to investigate the characteristics of Managers, Cost Efficiency, Knowledge Creation, Knowledge Transfer and Standardization simultaneously work against the resistance of SME Business. For that examined how much correlation four factors of independent variables on SME Business Resilience. The purpose of this study is to examine the correlations between variables as well as the effectiveness of the characteristic Manager, Cost Efficiency, Knowledge Creation, Knowledge Transfer and Standardization simultaneously work on in practice. Sampling in this study conducted by purposive sampling, respondents were small and medium pengusahsa amounted to 50 people. Respondent is the owner or co-owner of SMEs in the Greater Jakarta neighborhood with the following criteria; doing business that occupied for 5 years or more, led UKMnya at least three years or more and sell products of daily needs of the garment, fast food products, groceries and SME businesses fruits. The study duration is 6 months. The methodology used technique is the use of SPSS and research testing was conducted over 6 months. The conclusion of this study demographically; the majority are SMEs respondents aged 20-45 years, the majority have high school education and equal level. Results from this study is that the characteristics of Managers, Cost Efficiency and Standardization Work positively correlated to the SME Business Resilience, while Knowledge Creation, Knowledge Transfer and simultaneously Labor Standards had no effect on the SME business resilience. Suggestions that the increased training for upgrading SMEs to enhance the competitiveness of SMEs.
Agresivity of Taxes with Aggressivity of Financial Statements on Disclosure of Corporate Social Responsibility
Authors: Mulya Ali Sandy
Published: September 2019

Objective: This study aims to analyse the relevance of tax aggressiveness with the aggressiveness of financial statements, and their influence on disclosure of Corporate Social Responsibility (CSR) and the application of taxation in mining companies listed in Indonesian Stock Exchange (IDX).

Design / Methodology: The method used in this study is quantitative research methods, the analysis used is descriptive and regression analysis. The data collection method used is documentation and literature study. The research data consists of secondary data, secondary data obtained from electronic publications accessed via the internet. The analytical method used in this research is the analysis of the path using WarpPLS software version 5.0 and SPSS 22 were run with the computer media.
Performance And Corporate Governance May Provide The Impact Of Earnings Management With Tax Avoidance As An Intervening Variable
Authors: Mulya Ali Sandy , Faeni Dewi Puspaningtyas
Published: September 2019

The purpose of this research is to analyse the influence of performance and corporate governance to earnings management with tax avoidance as an intervening variable. The samples were taken of the manufacturing companies listing on the IDX. This study design using quantitative methods, and testing hypotheses by using SEM with AMOS 2.4. The result is a significant direct effect of size and return on assets proxied with performance against earnings management with t-Statistics (3,983 and 2,418) is greater than t-table (1.96). Other result is a significant direct effect of independent commissioners and audit committees proxied with corporate governance against earnings management with t-Statistics (4,622 and 3,850) is greater than t-table. While the indirect effect, the results are no significant performance and CG against earnings management through tax avoidance as an intervening variable with t-Statistics (1,269) is greater than t-table. The implications are important for tax policy advisors, auditors, and stakeholders to be aware of the close relationship between performance and corporate governance with earnings management.
Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study
Authors: S Vinay
Published: September 2019

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.
Professional Commitment of First Grade College Teachers in Karnataka
Authors: B Vijayakumar A
Published: September 2019

Global education system has tremendous impact on changes in all aspects of development. Nothing is stagnant in this global world and every country is running behind sustainability and progression. In this phenomena, education system is one of the major key indicator to evaluate the country’s development and the education system does not remain static/constant. It is a dynamic process in which many rapid changes emerge from time to time according to  the requirement of the country’s progress. Education is the bed rock for a healthy and progressive society, the transmission of knowledge, skills and application of these aspects could be learnt through education system. The variables used in this study are Self appraisal, Salary, awards and rewards, performance appraisal, Department Climate, Infrastructure In  Terms Of Library, Psychological Advantage, Professional Development And Higher Studies, Locational disadvantage, Infrastructure.This study has designed to evaluate professional commitment of first grade college teachers, the study covers total 800 respondents (permanent Commerce teachers) from all six regions, 400 respondents (permanent Commerce teachers) from Rural colleges and 400 permanent Commerce teachers from city colleges in Karnataka. Out of the 800 respondents 623 respondents have responded, thus making the response rate as 77.86 per cent. Simple linear regression model is used to analyse the data (SPSS 19.0).
The way of Consumers’ Responsiveness to Green Advertising – an Indian Context
Authors: KARTHIKEYAN Dr. B. , SANKAR Dr. V. SITHARTHA , LATHA Dr. G.
Published: September 2019

Green Advertising – the word is a new way to attract modern consumers with the features of a green form of communication for the sustainable development of any country. Green Advertising will help in detailing those features which consumers are eagerly looking for and in require. Public opinion towards the environment and the way our finicky way of life damages it has increased from the last few decades. Accordingly, consumers expressed their willingness to buy more products with a less harmful impact on the environment. Companies sought to take advantage of this trend by launching ‘green' products and by introducing environmental concern in their advertising campaign.  This paper has dealt with the general concepts of green advertising and consumers' responsiveness of green advertising.
A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers – Special Reference to Shoppers of Amazon.in
Authors: Praveenraj D.David Winster , Prasanth A.
Published: September 2019

Usually, in a process of purchasing products at Amazon.in, several steps are required to purchase the products where the consumer begins to navigate through the advertisements, internet and word of mouth, then search the products on search bar to purchase the products. In general, the process requires the customer to be seated before beginning. This study aims to discuss the consumer's perception of online products purchasing and delivery services in Karur. The survey was conducted among 100 respondents who were selected based on purposive sampling. The research focuses on the study and analysis of data collected from all those users who already use online delivery services.
Determinants Of Continued Usage Intention Of Internet Banking Services
Authors: AyshaFathima Y. , Muthumani S.
Published: September 2019

The proliferation of internet technology and financial innovations has globally revolutionized the delivery of banking services. Internet Banking offers substantial benefits, such as reduced transaction cost, convenience and flexibility to the customers as well as to the banks. Despite the apparent advantages, the usage of internet banking services by the banking clients is yet low. Many studies have investigated the factors influencing the initial adoption of internet banking services. In contrary, this study intents to provide insights on the customer’s intention for continued usage of internet banking services.
A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District
Authors: Muthupriya A.
Published: September 2019

This study titled “A Study on Customer Satisfaction towards Online Shopping in Sivaganga District” has been undertaken to understand the factors influencing customers’ online shopping decisions.The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the successof online shopping essentially depends on the customer satisfaction during their purchase.
Consumer attitude towards Eco-friendly products
Authors: Amarnath M. , Nagarajan PS.
Published: September 2019

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.
Antecedents And Outcomes Of Qwl Among Employees In Banks
Authors: N Geethanjali , M Parveen Roja , D Lavanya
Published: September 2019

Quality of work life is the major factor to be considered in working environment of any organization. The performance of employees and the organization lies on the ability of the employees based on working environment. The QWL leads to better working environment which improves the performance of organization. The present study has made an attempt to find the level of factors causing QWL and the impact of outcome of QWL in banks. Since the profile of the banks may be associated with the level of outcomes of QWL, the present study has made an attempt to examine it with the help of one way analysis of variance and t-test. The included outcomes of QWL are job satisfaction, job stress, organizational climate, organizational commitment, employees retention behaviour, service quality employees and service productivity of employees. The highly associated determinants of QWL and the significant difference among the PUSBs and PRSBs have been noticed. The significantly associating important profiles of the banks regarding the existence of outcome of QWL are identified.
Awareness on Sustainability Perspective among Consumers’ of Tea
Authors: Millath Dr. M. Ayisha , Ali Dr. K. Malik
Published: September 2019

Tea is an imperative beverage elsewhere in the world.  The need and demand for tea are increasing day by day.  Tea Association of USA expects continued growth in tea sales due to awareness on its health benefits. There are more than 3000 kinds of tea varieties are there but only four varieties are widely used. The authors investigated the opinion on sustainability perspectives and problems faced by them while they intend to buy. Willing Participants are included in survey with the sample size of 237.  The correlation result revealed that there is a positive relationship between educational qualification and sustainability perspectives of tea products among consumers. .  It is also found that lack of information and high price were the major problems faced by tea consumers while intend to buy sustainable tea. So the tea manufacturers and processors must throw light on these issues to improve its preference among consumers.
Digital Marketing And Its Influence In Rural Area
Authors: Arunmozhi Dr. R. , Kumar M.Prasanth
Published: September 2019

M.Prasanth Kumar

With the dramatic advancement of internet technology, the marketing paradigm search for new dimensions.  Marketing archetypes now search for a dominant room in the digital space to unleash its potence.   Now this virtual digital space becomes the favorite playground of modern marketing prototype.  Marketing system growing endlessly to obtain its target through the unparalleled growth of technology in the global world.  It is proven that digital marketing is one of the cost-effective, fast and stretchy way to reach the target audience around the world, and thus attain a significant business gain.  Still, most of the business is facing a challenge that, how to penetrate and replace rural marketing with a perfect digital platform.  There are a lot of limitations in rural digital marketing system.  The digital divide and technological intellectual gap are still resisting the spreading of digital land among the rural population.
Consumer Perception towards Online Shopping of Household Products
Authors: M Kamaraj, , C Vethirajan, , G Vinayagamoorthy,
Published: September 2019

The present study is undertaken to explore perception among the consumers towards shopping of household products through online. In this regard a sample size of 680 consumers was selected through main survey. This descriptive study is adopted non-probability snowball sampling technique for obtaining consumer perception. The variables of the study are: Perceived Risks and Perceived benefits (independent variables), Consumer Attitude is mediating variable and online shopping behavior is the outcome variable. Structural Equation Modeling (SEM) is used to test the conceptual framework, the result shows good fit to the sample data. Hence, finding of the study shows that majority of the respondents perceive insecured transactions in online payments and risks on the online stores. Hence, the online stores would try to gain the faith on the consumers in online transactions.
Problems Of Menu Designing And Translation Issues
Authors: Komiljonovna Odilova Gulnoza
Published: September 2019

this article researches problems of designing restaurant and café menus. Description of different menu types and graphical requirements of restaurant menu were discussed. Analyzing Uzbek restaurants and fast-food menus author forms table of evaluation design and translation of menu. Given recommendations can be used as marketing guideline in restaurant business and will help to increase service in restaurants , cafes and fast foods.
Hr Competencies Of Manager In It Sector
Authors: Amudha Dr.R. , Alamelu Dr.R. , Nalini Dr.R. , Maragatham Ms.B. , Srinivas P.L. Padma
Published: September 2019

Human resources has been successful in delivering effective people management systems and have always had the charge to plan, sustain and implement an environment in which people can perform. Competencies are characteristics that illustrate exemplary performance. They can be exercised in an infinite array of on-the-job behaviours. Indeed, competencies can include bodies of knowledge, personality traits, knowledge, skills, abilities, and attitudes. The aim of this study is to identify the competencies of the HR function along with the factors associated them and their perceived significance from the perspective of general managers. A primary survey has been conducted by administering a questionnaire among 300 respondents by following simple random sampling method. The data collected were analyzed with the help of statistical tools like percentage analysis and correlation. This study reveals the competencies that general manager should perceive and the change in ratings of these competencies over a period of time. This study also developed effective methodology and perceptions on Strategic management, Business perspective & Management Leadership skills and its consequent impact on the demographic factors like Age, Gender & Educational background as the measure to evaluate importance of HR competencies.
Predicting Stock Price Using Artificial Neural Networks
Authors: K Dr. Nigama. , Alamelu Dr. R , Selvabaskar Dr. S. , Sivagami Dr. K.G. Prasanna
Published: September 2019

Stock market facilitates the economic activities that contribute to a nation’s growth and prosperity. This is viewed as one of the lucrative avenues for financial investment. Although the stock market is a thrilling and potential opportunity to grow one’s money, it brings along with it certain challenges, because, there is no universal rule that suggests profitable investments.  Investors, corporate and advisors employ several techniques like fundamental and technical analysis, trend analysis and other analysis to suggest stocks that will give best yields but such tools are neither consistent nor foolproof in the prediction of stock prices. But human exertions to convert the tacit knowledge into explicit knowledge has never found any alternate. More, the uncertainties, more the efforts to know them with certainty.  Digital economy with its advanced technological tools aids the pursuit of not only understanding uncertainties but also predicting the future with maximum precision. The most prominent techniques in the technological realm includes the usage of artificial neural networks (ANNs) and Genetic Algorithms. This paper discusses the stock prices forecasting ability of Bombay stock exchange trend using genetically evolved neural networks, the input being the closing price of the previous five years and output being the price for the next day. Risk (Standard deviation), Average Return, variance and Market price are chosen as indicators of the performance. The objective of this study is to give an overview of the application of artificial neural network in predicting stock market.
A Comparative Study of Factors Influencing Brand Preferences of Grocery product – Consumer Perspective
Authors: Nalini Dr.R. , Amudha Dr.R. , Alamelu Dr.R. , Gayathri Dr.G.R. , Meena Dr.L.
Published: September 2019

India stands out as the fifth biggest retail industry in the globe. Grocery is the largest retail segments worldwide and it would be of academic as well as business interest to understand the buyer’s preference in the context of branded and unbranded grocery retail scenario. Brand management is essential for developing a best relationship with the target market.  This study aim is to identify the factors influencing the consumer preferences towards local groceries and branded grocery retailing. The primary data was collected from over 300 respondents by using questionnaire based on simple random sampling method. The Primary data was collected and analyzed by using one way ANOVA and regression with the help of SPSS package. For the analysis of data, the factors considered were quality, price and satisfaction level of customer in products, service and other particular factors. The demographic profile of the consumer also influences the purchase, consumption, frequency of purchase and the like. The study results demonstrate the importance of price of the product, quantity differences, packaging, availability, convenience to the location and freshness. These consumers oriented marketing strategies need special managerial skills to draw the attention of all age group of consumers. The findings of the research shall be stated that the income, family size of the consumer and quality of the product influences the consumer’s purchasing behavior. Thus the study gives the opportunity to learn and make brief research about the grocery products in depth.
A Study Of Expansion Of The Fmcg Market Across Rural Areas
Authors: Dr. Udayagiri Raghunath  , Dr. V.Venkateswara Rao
Published: September 2019

The corporate companies dealing with FMCG products have started focusing on rural markets as the urban markets have become saturated and highly competitive. Capturing the rural markets brings forth a whole new set of challenges as it is laborious to break in. This market presents the companies with gamut challenges on a new dimension which demand entirely different strategies as compared to the ones used in urban areas. Studying the rural markets for rural markets has become crucial more than ever. It is an objective learning, psychiatry of dispersion, impact of the FMCG in rural areas. This research uses diverse utensils, procedure toward analyze composed records. Several of the features used in analyzing the data are the consumer characteristics like educational qualifications, professions they are in, and the income levels. The role of TV media advertising is also analyzed. Many deals and promotions advertised on TV are investigated. The scope of authority wield by publicity happening customer choice production has looked into. The different levels of media exposure and preferable TV watching times and their favorite programs considered while analyzing the data. The spending prototype of rural clients on FMCG is examined and further categorized based on their income levels, educational qualifications, and legal awareness of consumer act. All the analyzed data, results, and suggestions presented in the visual formats.
Octapace Dimensions In Retail Organizations
Authors: G Maya Salimath , Kavitha Dr. B. Rose
Published: September 2019

Culture is a social identity. It is so valuable, that many a time, it becomes the personality of businesses. It will become very critical for an agency to set up sure norms, benchmarks and clinchers which would be their unique promoting proposition or USP. This creates a logo or an image (John E, Kralewski, Terence D. Wingert, Michael H. Barbouche, 1996). Was in Eighties, (Joanne Martin, 2004) that the concept of organizational culture emerged this further brought about a severe studies into the qualitative and the quantitative aspects of an agency’s performance
The Job Of Microfinance For The Advancement Of Self Help Groups In India
Authors: Murugesan Dr.R. , Leelavathi M. , Ravindran Dr. K.
Published: September 2019

towards jumping from the category of developing economy to developed economy there is one big factor that stops and poses a hindrance in its path of advancement and that obstacle is termed as Poverty. The Indian economic policy focuses on a high growth rate along with a equal participation of the poor so that they avail the opportunities available in the market economy. And in order to ensure the participation of the poor it has become important for the country to create a platform where the poor can easily access the various financial products. Microfinance is one such strategy for inclusive growth. Microfinance can change the life of the poor though not completely but a reasonable change can be ensured. In different phases of life women play a crucial role despite the discrimination that is faced by them. But equality can be endowed to women by enhancing the entrepreneurial skills in them. This is possible through Self Help Groups (SHGs). In India women produce around 30% of the total food consumed but she gets only 10% of the property or wealth of the country. Development of women is inevitable for the development and growth of any economy. SHGs happen to be a positive step in this direction. Along with these mediums there should be a cheap and easy source of credit for them and Microfinance fulfills the requirement. This study aims to find the role of this strong medium of Microfinance in the advancement of SHGs in India
Evaluation of Financial Inclusion Index for accessing Banking Technology through Rural Population from the States of India
Authors: Bhuvana Dr.M.
Published: September 2019

Reserve bank of India has described the term Financial Inclusion as the sequence of activities that has taken place in proving financial services to the most vulnerable people in country at a very low affordable cost. The financial services like assess to financial products such as small deposits and savings, providing basic credit requirements through formal financial institutions like post offices, banks, microfinance institutions and banks. Rural people faces may issues and challenges in using financial products and services to meet their basic needs. Hence this research study has done an analysis to evaluate index of financial inclusion for various states of India with four different types of dimensions like Penetration of Bank Branches in rural areas, Credit Penetration, Deposit and Penetration of Insurance Companies in the rural regions of all the states of India. Different resources namely the website of Reserve Bank of India, Census 2011 data, articles and journals has been utilized to gather the secondary data for the study. The dimensions such as deposit, credit, insurance company penetration and bank branch penetration in rural areas of different states of India has been measured by accessing multidimensional approach to examine financial inclusion index 2018. From the research study, it is found that the states Puducherry, Daman & Diu, Chandigarh and Goa has Financial Inclusion at below average level (between 35-50) and the remaining states in India has financial inclusion at very low level in rural areas (Below 35).As concerned with rural population many states in India has financial inclusion at below average and lower level. The concern authorities from Indian Government should examine those states that are highly eliminated from accessing banking services to restructure the position of financial inclusion
Analysis of Entrepreneurship Education Model of Technology-Driven Agri-Food Industry Applying Line-by-line Coding Method of Grounded Theory
Authors: MoonSeol Byung- , KIM Young-Lag
Published: September 2019

Background/Objectives: This paper investigated and analyzed the phenomena in implementing the curriculum and characteristics of an entrepreneurship education model existing technology-driven agri-food industry.

Methods/Statistical analysis: The line-by-line coding method of grounded theory approach by Strauss & Corbin was applied for this study and the collected data was analyzed with the NVIVO 12 program from QSR which is a tool for analyzing quality comparative analysis for better efficiency in open coding.
A Study on the Effect of Information Service Level and System Quality on BSC: Focusing on the Mediating Effect of Work Efficiency
Authors: Kim Se-Yun , You Yen-Yoo , Lee Seok-Kee
Published: September 2019

This study aims to empirically identify whether the higher the quality of the system, the more efficient the task and the more impact it has on the BSC items. An empirical data from the information system industry, in which various information systems are highly used, was collected and analyzed. To fulfill the research objective, we first identified the concepts of information systems and BSCs, and then verified how the information service level and quality of systems affect work efficiency and BSCs.
A Study on the Impact of Communication Activities on Organizational Satisfaction: Based on the Mediating Effect of Organizational Trust
Authors: Yun Nam-Sik , Lee Seok-Kee
Published: September 2019

This study aims to verify that the higher the communication activity, the higherthe organization's organizational satisfaction is. Some prior studies have commented on the relationship between these, there are almost no specific studies that usean organizational fairness as a controlled effect to identify the concept of communication activities and organizational trust and to verify the impact on organizational satisfaction.

Methods/Statistical analysis: The study was conducted with the survey from 227 workersworking for the company. Every survey item was measured using a Likert 5-point scale.Various analyses such as demonstration analysis, technical statistical analysis, exploratory factor analysis, reliability analysis identifiable factor analysis, structural model analysis, mediated effect, andcontrol effect test were conducted with SPSS and AMOS 22.0.

Findings: The findings were as follows: First, communication activities were found tohave a positive impact on organizational satisfaction. Second, communication activities were found to have a positive impact on organizational confidence. Third, organizational confidence was found to have a positive impact on organizational satisfaction. Fourth, there was a difference in the path between the organization impartiality involuntary group and voluntary group.

Improvements/Applications: The findings suggest that communication activities within an organization have been identified in important prior studies, but we believe that in-depth research is needed to increase organizational fairness.
A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand
Authors: Lee Ji-Hun , Moon Bok-Hyun , Yang Mi-Sook
Published: September 2019

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.
A Study On Human Resource Practices Impact On Job Satisfaction In It Organizations, Chennai
Authors: SARAVANAN Dr.E. , KAVITHA Dr.A.
Published: September 2019

This research article highlights the context within which IT organizations has grown in India and the extent of human resource management (HRM) practices and systems practiced in this sector. Using a mixed method approach involving both in-depth discussion with senior HR executives and self-completing questionnaires, the data have been collected from selected ITorganizations in Chennai. The results emphasize the way the specific HRM practices such as selection and recruitment, work environment, performance appraisal, training and development and compensations are implemented. The survey suggests the existence of formal, structured, and rationalized HRM systems in IT organizations. A number of insights related to HRM practices are shared by the HR senior executives interviewed peeling more light on the functioning of the IT companies and their challenges. The analysis provides original and useful information to both academicians and HR practitioners and gives ideas for further research in the area of HRM practices in IT organizations in India.Selection and recruitment, Training and development and compensations are having significant and positive impact on Job satisfaction.
Non Performing Assets – Bankers’ Nightmare And Growth Deterrent
Authors: Chandran Salini R , Alamelu Dr. K.
Published: September 2019

NPA is a burning issue of the Indian Banking Sector. So the main purposes of the paper is to identify the trends in the NPA and wilful defaults of banks, identify association between NPA and banks’ credit growth, NPA and economic growth and to propose measures for reducing the same.