bluuebunny/crossref_metadata_2025 huggingface dataset:
The Construction of Cultural Identity in Multimodal Discourse Analysis under the Perspective of Media Convergence
Authors: Chang Junfang
Published: September 2023

This paper constructs a model of cultural identity by combining the analysis of multimodal discourse in the media fusion perspective and explores how to better construct cultural identity. Firstly, we construct a multimodal cultural identity model in the media convergence perspective from three modalities: text, image, and video combined with cultural identity, so that we can analyze people’s cultural identity through emotion. Secondly, multimodal cross-sectional comparison experiments and dissimilarity experiments are conducted based on two widely used public datasets in the field, CMU-MOSI and CMU-MOSEI. The best experimental results were obtained in the baseline model, where Acc-2 reached 84.8%, F1 value reached 84.5, and MAE of the regression task dropped to 0.548. In the robustness study, when the missing rate reached 44%, Acc-2 was only 65.2%, and the gap between the results and the dichotomous classification accuracy of 76.5% achieved by the model in this paper reached 11.3 percentage points. Finally, through affective analysis, cultural identity is the affirmative embodiment of what is most meaningful to the nation formed by people living together in a national community for a long time, and its core is the identification with the basic values of a nation, which is the spiritual bond that unites this national community.
Exploring a hybrid online and offline English teaching model based on model hierarchy analysis
Authors: Dang Feifei
Published: September 2023

This article examines a hybrid online and offline teaching strategy for English that is based on the “Internet+” environment in order to create a positive learning environment for the language. First off, the essay supports the reform of the English teaching model and explains the relevance of the new online and offline hybrid teaching model for English based on the idea of “Internet+.” The secondary indicators and weights of the quality evaluation are derived to assess the online and offline hybrid English teaching modes, and the quality evaluation system for the hybrid English teaching mode is built based on AHP and fuzzy evaluation. Finally, through the evaluation of competency and final assessment, the student’s attendance rate increased by about 5%, and the overall final grade increased by 8%. Compared to the prior semester, there were 8 more students who received outstanding marks, and there were 4 fewer who received poor grades. In terms of teaching ability, the students were very satisfied with over 60%, and the overall satisfaction level was over 99%. Students’ English learning ability also improved at a high level, with more than 55% of teachers being very satisfied. It proves that blended teaching can improve English teaching ability and stimulate students’ interest in learning.
Analysis of the effectiveness of short video news dissemination based on data mining technology
Authors: Tan Yi
Published: September 2023

In the era of media convergence, the communication effectiveness of short video news in the ecological environment directly affects the development and innovation of short video news, and it can only survive by constantly adapting. In this paper, we first analyze the effectiveness of short video news from four dimensions based on the AISAS theoretical model of the four degrees of communication effectiveness evaluation method. Secondly, we select the clustering analysis method in data mining technology, establish the K-Means model, group the data, randomly select the cluster centers, and then calculate the distance between each object and each sub-cluster center. Then the optimization of the K-Means algorithm is proposed for the problem of slow convergence of the algorithm. Finally, the number of iterations and the accuracy of the optimized K-Means algorithm are analyzed and compared. The data of this study show that the average iteration time of the optimized K-Means algorithm is shortened by 9 seconds, and the accuracy rate is increased by 4% and approaches 100% many times. The efficiency of the optimized K-Means model has been significantly improved, and the accuracy rate can be maintained at a high level.
Design and application of an online teaching platform for public sports tennis in colleges and universities based on discrete choice regression model
Authors: Jiang Xu , Zhu Hongyu
Published: September 2023

At present, online teaching is becoming an increasingly popular teaching activity, and while it is gaining more and more popularity, its quality issues are becoming more and more prominent. This paper firstly analyzes the discrete regression model, and after comparing the logit model under random utility selection and its three derivative models, this paper selects the most widely used hybrid logit model to evaluate and analyze the online teaching platform of university public sports tennis with the MNL model of the maximum likelihood method for error analysis. Secondly, the overall architecture of the online teaching platform system is proposed, and the online teaching platform student satisfaction is studied and analyzed. Finally, based on the hybrid logit model, the AIC, BIC, and log-likelihood value indexes of the online teaching platform for college public education tennis are analyzed for the goodness of fit. The results of the study showed that students were more concerned about three aspects of the online teaching platform: operational difficulty, course comprehensiveness, and learning efficiency, which were 65%, 69%, and 74%, respectively. The AIC and BIC indicators of the hybrid logit model were 4753.656 and 4901.321, which were 192.142 and 117.848 lower than those of the conditional logit model, respectively, indicating that the model fits well and provides a better evaluation and analysis of the platform.
Study on the Synergistic Development of Chinese Traditional Villages Protection and Landscape Development Facilitated by Rural Revitalization
Authors: Hu Xiaolong , Yao Tong
Published: September 2023

To establish the comparative advantage of rural development, the mechanism of policy environment on the synergistic development of village gardens is brought into play. In the design of this paper, the coupling degree model of synergistic development is determined by the degree of influence of the coupling elements of village conservation and landscape gardening on each other. The entropy value method was used to eliminate the difference in the scale between the index data and determine the weight of synergistic indexes. The Dagum Gini coefficient method was used to decompose the total Gini coefficient into intra-regional variance contribution, inter-regional variance and super-variance density, effectively measuring regional development inequality. To verify the actual effect of the synergistic development strategy of traditional village protection and landscape development, the results of the simulation analysis show that after the government of region A implemented the strategy, the peak wave of its synergistic development curve increased from 7.2 points in 2017 to 9.6 points in 2022, the total operating income remained above 45.16 billion yuan, and the index of livability and livability was higher than the weighted value of 0.64 on average. It can be seen that with the help of the rural revitalization strategy, the synergistic development of traditional village protection and landscape development can improve the modernization of the countryside and realize the natural symbiosis of the ecological environment and humanistic development.
Analysis of interaction experience of sculpture product design based on perceptual machine model
Authors: Li Beibei , Xie Lingyun
Published: September 2023

In this paper, the perceptual machine model is applied to analyze the interaction experience of sculpture product design to promote the innovative development of the cultural product design industry. In the design process, product information is passed layer by layer through a multilayer perceptual machine to adjust the magnitude of the weight vector values and obtain the optimal weight vector for sculpture product design. Using the perceptual machine training algorithm, the adjusted weights of the output layer network are calculated to clarify the value and status of perceptual factors in product design, thus proposing an interactive integration route for sculpture product design. A sculpture design product is used as an example to show the effect of the perceptual machine model on enhancing the interaction experience of the sculpture product design. The results show that the sculpture product is at level VI, the average weight of its frontal profile is e=0.46494, and the absolute value of the error between the modeling imagery result and the expected result is less than 0.1, which is within a reasonable error range. It can be seen that the perceptual machine model can transform the sculpture product design principles into user experience elements, which is conducive to the experiential development of sculpture product interaction design.
Evaluating population-based geographic access to primary healthcare services in Jeddah second cluster, Saudi Arabia
Authors: Alabbasi Khalid , Kassim Saba , Alsharif Alla , Kruger Estie , Tennant Marc
Published: September 2023

Objective: The study addresses the wider question of whether accessibility of the existing primary health cares (PHCs) is sufficient to provide services to individuals. Based on this question, the aim of this study was to gen erate quantitative evidence regarding PHC spatial access in Jeddah city, Saudi Arabia.
Methods: A cross-sectional study design was used to conduct this descriptive study. Jeddah second cluster-Jed dah city (J2-J) had a total of 18 PHCs with a total population of 1.7 million, which represents 49.4% of the total population of Jeddah city.
Results: The Al-Safa 1 and 2 district health centers were located in the areas with the highest population densities, with populations of 209 908 (12.4%) and 187 233 (11.1%) of the l J2-J total population, respectively. On average, individuals living in sparsely populated areas must travel 3.05 to 4.65 km to reach their nearest PHC, while individuals living in highly populated areas must travel an average of 1.13 to 1.85 km to their nearest PHC. In J2-J, the population density varies significantly between districts, with services concentrated in some highly populated areas. While most J2-J residents were located within reasonable distance of their nearest PHC, some PHCs provided services to up to 200,000 people.
Conclusion: Despite the current reforms affecting the health care system, particularly those pertaining to the new model of care, the capacity of PHCs is insufficient to satisfy the demands of the population.
A Review of the Meaning of Home in Multi-Ethnic Settings
Authors: Zharani Erna Nuralia , Selim Gehan
Published: September 2023

This paper explores the meaning of home from multiple regions and the factors that influence the definition of home from multi-ethnic perspectives. A hypothesis derived that each ethnicity of a household practises cultural values and that reconfiguring physical spaces provides greater knowledge of their definition of home. This study employed a systematic review to gather the most relevant papers in the existing literature from the year 2000 to 2023, to address the gaps in knowledge in conceptualising the meaning of home in multi-ethnic settings. The findings respond to the hypothesis of this paper, that each household practises privacy and social boundaries in line with their belief systems and that reconfiguring physical space is part of homemaking tactics. This study outcome contributes to the development of a new conceptual framework that clarifies a comprehensive cause-effect relationship between key variables, ethnicity as the social aspect, built space as the physical aspect and practice as the personal or psychological aspect, resulting in a greater understanding of the meaning of home in multi-ethnic settings from three scenarios; the home as socio-spatial, psycho-spatial and emotive space entity.
The problem of loss of integrity of modern philosophical and scientific knowledge
Authors: Gribkov Andrei Armovich
Published: September 2023

The article deals with the actual problem of social development, the development of sciences and, in general, the development of human civilization – a gradual departure from reliance on a system of established generally accepted ideas and, as a result, the loss of the integrity of philosophical and scientific knowledge. The ability of various models to reliably describe areas of cognition that are outside the area on the basis of knowledge about which these models are formed is considered. The general theory of systems is considered, the central idea of which is the existence of isomorphism of forms and laws in various subject areas and at various levels of the universe, through which the integrity of the world is manifested. The necessity of relying on a system of generally accepted ideas about nature, society, ethics and aesthetics is justified, even if these ideas are not indisputable and final. The necessity of returning philosophy to the leading role in cognition is stated, since only philosophy is able to ensure the integrity of the knowledge system. It is stated that such a property is possessed by models that are able to fit into a holistic picture of the world. The idea is put forward that the General theory of systems can become the basis for building a holistic picture of the world. To do this, it should be expanded by defining the methodology of formation and describing particular manifestations of isomorphism, as well as supplemented with an ontological part containing an explanation of the genesis of isomorphism.
Recurrent post-operative extradural and subdural collections due to intracranial hypotension following a lumbar subarachnoid drain
Authors: Goyal-Honavar Abhijit , Joseph Jeena , Jonathan Gandham Edmond , Prabhu Krishna
Published: September 2023

Intracranial hypotension (IH) represents a syndrome secondary to low cerebrospinal fluid pressure. This case of IH following a lumbar drain inserted before the excision of a left intraconal lesion, leading to recurrent post-operative unilateral subdural and extradural collections, was treated successfully with the evacuation of the collection and simultaneous epidural blood patch (EBP) injection. Our report provides an important perspective on the management of IH with recurrent intracranial collections and reiterates that IH should be considered when dealing with recurrent unilateral intracranial collections in the post-operative period. Evacuation with a simultaneous EBP is an effective strategy for managing IH.
Peran literasi ekonomi dan impresi masyarakat dalam menghadapi ancaman resesi ekonomi
Authors: Alwi Ahmad Chafid
Published: September 2023

Penelitian ini bertujuan untuk mengeksplorasi impresi masyarakat Indonesia  terhadap informasi ancaman resesi yang ada di berbagai berita online dan media sosial serta melihat lebih dalam peran dari literasi ekonomi dalam menaggapi berbagai fenomena ekonomi salah satunya adalah ancaman resesi. penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggali big data di internet khususnya berita online dan media sosial. Melalui metode crawling data dengan dashboard Netray, ditemukan sebanyak 828 berita dari 74 portal media online membahas topik resesi global sepanjang periode 4-11 Oktober 2022. Hasil penelitian menunjukkan bahwa sentimen masyarakat terhadap isu resesi cenderung positif dari segi berita online dan twitter namun cenderung negatif pada media youtube. Berdasarkan komentar netizen Indonesia tampak bahwa sebagian dari mereka memahami bahaya resesi dan berbagi pengetahuan dalam kolom komentar. Hal ini menjadi bukti bahwa sebagian masyarakat sudah memiliki literasi ekonomi. Untuk itu sangat penting masyarakat kita memiliki kemampuan di bidang literasi ekonomi tanpa harus memahaminya dalam pendidikan formal.
Analisis SWOT strategi pengembangan ekonomi objek wisata (studi kasus: pemandian kolam air panas war aremi)
Authors: Syufi Ferdinando , Rahayu Yuyun Puji , Riantoro Dedy
Published: September 2023

Masalah yang dibahas dalam penelitian ini adalah strategi untuk meningkatkan kunjungan wisatawan pada kolam air panas War Aremi di Tambrauw Papua Barat. Tujuan dari penelitian ini adalah untuk menganalisis faktor internal dan eksternal yang penting dalam memilih strategi terbaik untuk pengembangan ekonomi kolam air panas ini. Data yang digunakan dalam penelitian ini berasal dari observasi langsung, wawancara dan beberapa dari studi literatur. Kemudian analisis data dilakukan dengan menggunakan teknik SWOT untuk menemukan strategi terbaik yang dapat digunakan untuk mengembangkan objek wisata lokal ini. Hasil penelitian menunjukkan bahwa War Aremi baru saja dijadikan objek wisata, namun sebelumnya kolam ini digunakan sebagai tempat upacara adat oleh masyarakat setempat. Strategi pembangunan dilakukan jika ada kerjasama yang baik antara pemerintah, pengelola dan masyarakat. Namun dari segi fasilitas, akses, pendanaan, sumber daya manusia, dan pengembangan layanan masih menjadi kendala. Kajian ini menyimpulkan bahwa strategi pengembangan War Aremi dapat memberikan dampak positif seperti pada aspek ekonomi daerah dengan potensi yang ada dan peningkatan jumlah sumber daya manusia, dalam beberapa bidang beberapa upaya tersebut akan memberikan dampak positif. pada masyarakat.
Telaah pendidikan: preferensi orang tua memilih sekolah swasta daripada sekolah negeri
Authors: Perwita Dyah , Widuri Retno
Published: September 2023

Pendidikan swasta merupakan pilihan kedua yang dapat ditempuh setelah pendidikan negeri terpenuhi. Pandangan tersebut tentunya telah bergeser melihat perkembangan dunia pendidikan saat ini. Saat ini lembaga pendidikan swasta telah menarik perhatian setiap orang tua untuk menyekolahkan anaknya. Menilik beberapa alasan yang sahih dari beberapa penelitian yang digabungkan menjadi satu, maka dapat dikatakan bahwa penelitian ini sesuai dengan realita yang ada. Hasil penelitian menemukan beberapa alasan kuat bagi orang tua untuk memilih sekolah swasta daripada sekolah negeri. Hasil tersebut didominasi oleh faktor-faktor seperti prestasi akademik, fasilitas sekolah, kualitas guru, kinerja sekolah, jumlah lulusan yang diterima universitas ternama, kedisiplinan yang diterapkan sekolah, lokasi strategis yang dapat dijangkau dengan transportasi umum, fasilitas sekolah yang lengkap, beberapa anggota keluarga bersekolah di sana terlebih dahulu, nilai-nilai agama yang digunakan di sekolah, biaya pendidikan di sekolah, dan sekolah swasta yang bernuansa Islam sangat memperhatikan motif ideologis, motif edukatif, motif strukturalis, motif ekonomi, dan motif pragmatis.
Pembelajaran daring dan kepuasan belajar terhadap Indeks Prestasi Mahasiswa (IPK) Pendidikan Ekonomi Universitas PGRI Wiranegara selama masa pandemi Covid-19
Authors: Indarti Nunuk , Fadilah Nurul , Sobakh Nurus
Published: September 2023

Pembelajaran daring atau dalam jaringan adalah suatu model pembelajaran yang dilaksanakan tidak secara tatap muka menggunakan media pembelajaran online. Sangat membutuhkan fasilitas penunjang pembelajaran dan koneksi internet yang cepat. pembelajaran daring yang dilaksakan dengan baik maka mahasiswa merasakan kepuasan dalam belajar, sehingga terjadi peningkatan indeks prestasi mahasiswa. Penelitian ini bertujuan untuk mengetahui ada tidaknya (1) pengaruh pembelajaran daring terhadap indeks prestasi mahasiswa pendidikan ekonomi Universitas PGRI Wiranegara selama masa pandemi covid-19. (2) pengaruh kepuasan belajar terhadap indeks prestasi mahasiswa pendidikan ekonomi Universitas PGRI Wiranegara selama masa pandemi covid-19. (3) pengaruh pembelajaran daring dan kepuasan belajar terhadap indeks prestasi mahasiswa pendidikan ekonomi Universitas PGRI Wiranegara selama masa pandemi covid-19. Penelitian ini termasuk penelitian kuantitatif  metode korelasional. Populasi dalam penelitian ini yaitu mahasiswa pendidikan ekonomi universitas PGRI wiranegara menggunakan 3 angkatan 2018, 2019, 2020 karna angkatan tersebut merasakan parah pandemi covid-19 dan pembelajaran daring. angkatan tersebut berjumlah 164 diambil sampel penelitian menggunkan rumus slovin mendapatkan 62 sampel. Hasil penelitian ini berdasarkan pengujian hipotesis (1) Secara parsial variabel pembelajaran daring (X1)  menunjukkan thitung sebesar 3,003 dan nilai signifikansi 0,004, nilai signifikansi lebih kecil dari 0,05 sehingga terdapat pengaruh positif dan signifikan terhadap indeks prestasi (Y). (2) Secara parsial variabel kepuasan belajar (X2) menunjukkan thitung 2,550 dan signifikansi 0,013 nilai signifikansi lebih kecil dari 0,05 sehingga berpengaruh signifikan terhadap indeks prestasi (Y). (3) Secara simultan nilai fhitung menunjukkan 62,971 dengan tingkat nilai signifikansi dari hasil uji sig 0,000 < 0,05 maka swcara simultan pembelajaran daring dan kepuasan belajar berpengaruh positif signifikan terhadap indeks prestasi.
Pengaruh UMR, jumlah penduduk, PDRB dan inflasi terhadap tingkat partisipasi angkatan kerja Kota Pekanbaru
Authors: Herman H
Published: September 2023

Tingkat upah dapat mempengaruhi ada atau tidaknya angkatan kerja, dengan  semakin tinggi tingkat  upah maka semakin banyak orang yang akan masuk ke pasar tenaga kerja dan secara otomatis meningkatkan tingkat partisipasi  angkatan kerja yang ada. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh upah minimum regional, jumlah penduduk, produk domestik bruto regional dan inflasi terhadap lapangan kerja. Dalam penelitian ini, pendekatan kuantitatif digunakan sebagai metode desain. Analisis data yang digunakan adalah regresi linier berganda. Data primer diambil dari Badan Pusat Statistik Kota Pekanbaru. Hasil penelitian menunjukkan bahwa jumlah penduduk, produk domestik bruto daerah, dan inflasi mempengaruhi tingkat partisipasi angkatan kerja, sedangkan UMR tidak mempengaruhi tingkat partisipasi angkatan kerja. selama uji simultan bahwa semua variabel independen mempengaruhi tingkat partisipasi.
Studi etika bisnis masyarakat Ambon dalam praktik ekonomi
Authors: Sucipto S , Wirawan Yahya Reka
Published: September 2023

 Penelitian ini bertujuan untuk menggambarkan dan menganalisa aktivitas bisnis mereka selama ini untuk mengetahui secara jelas etika bisnis yang harus disingkap untuk menjadi sebuah pendidikan ekonomi yang dapat diterapkan oleh masyarakat luas. Penelitian ini menggunakan kualitatif dengan pendekatan dimensi religiusitas dari Glock dan Stark, menjadikan masyarakat Ambon sebagai data primer untuk menggali fakta-fakta lapangan dengan teknik analisis data reduksi, data display dan verifikasi. Hasilnya menunjukkan bahwa Dimensi keyakinan mereka ada yang berasal secara alami dalam melakukan bisnis untuk mengetahui baik dan buruk, dan ada yang dengan melalui pendidikan tertentu. Dimensi pengalam mereka bersifat materialis dan spiritualis, dimensi pengamalannya dilandasi skap wajar, tanggungjawab dan adil, dimensi konsekuensinya adalah selalu siap belajar dari segala kemungkinan baik dan buruk dalam bisnis sesuai kesadaran.
Analisis kontribusi dan interaksi antara inflasi, ekspor, impor dan pembiayaan Perbankan Syariah terhadap pertumbuhan ekonomi di Indonesia dengan pendekatan Vector Auto Regression (VAR)
Authors: Lubis Maisarah , Siregar Ibrahim , Lubis Rukiah
Published: September 2023

Penelitian ini dilakukan untuk menganalisis kontribusi dan interaksi antara variabel inflasi, ekspor, impor dan pembiayaan perbankan syariah terhadap pertumbuhan ekonomi di Indonesia.Metode penelitian yang digunakan yaitu dokumentasi dan tinjauan literature. Teknik analisis data menggunakan teknik Vector Auto Regression (VAR) dengan alat bantu Eviews 10. Hasil penelitian menunjukkan bahwa untuk jangka panjang  inflasi dan impor berpengaruh positif terhadap pertumbuhan ekonomi sementara ekspor dan pembiayaan perbankan syariah berpengaruh negatif terhadap pertumbuhan ekonomi di Indonesia. Begitu juga sebaliknya untuk jangka pendek. Sementara dalam jangka pendek variabel inflasi, eskpor, impor dan pembiayaan perbankan syariah bisa saling  memiliki hubungan dengan variabel itu sendiri.
Analisis determinan keputusan Masyarakat Kecamatan Panyabungan Selatan Menabung di Bank Syariah dengan Minat Sebagai Variabel Moderating
Authors: Batubara Ernita , Lubis Rukiah , Gautama Budi
Published: September 2023

Penelitian ini dilakukan untuk menganalisis determinan keputusan masyarakat kecamatan panyabungan selatan menabung di bank syariah. Metode penelitian ini menggunakan penelitian deskriptif kuantitatif. Populasi dalam penelitian adalah seluruh masyarakat Kecamatan Panyabungan Selatan dengan teknik pengambilan sampel stratified random sampling dan diperoleh sampel 173 responden. Analisis yang digunakan yaitu Analisis Regresi moderasi (MRA) dengan menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa, (1)Tidak terdapat pengaruh signifikan antara variabel pendapatan terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (2)Terdapat pengaruh signifikan antara variabel pengetahuan terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (3)Terdapat pengaruh signifikan antara variabel religiusitas terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (4)Minat tidak dapat memoderasi pendapatan terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (5)Minat dapat memoderasi pengetahuan terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah. (6)Minat dapat memoderasi religiusitas terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah.
Electronic word of mouth against product purchasing decisions of vindex snack Tanjung Palas (with elaboration likelihood model approach)
Authors: Wahyuni Rina Sri , Nopianti N , Nur Adi Aspian
Published: September 2023

MSMEs must be technologically literate in utilizing marketing patterns, one of which is Electronic Word of Mouth with the Elaboration Likelihood Model approach, which can increase people's purchasing decisions by improving the image or brand of MSME products in Indonesia. This study aims to evaluate the effect of Electronic Word of Mouth in the decision process to purchase Vindex Snack products using the Elaboration Likelihood Model approach. The results of this study indicate that the influence of Electronic Word Of Mouth has a negative contribution to the product purchasing decision process. While the power of Electronic Word Of Mouth by using two routes, namely the Central Route and the Peripheral Route, with an information quantity indicator of 80%, means that the quantity of information is needed in making product purchasing decisions. The indicator for buying Vindex Snack products shows excellent results, with a presentation of 75%.
Analysis of quality control issues in lakop sapu ijuk using Root Cause Analysis (RCA)
Authors: Arditya Evryan Yoga , Siswanto Budi Nur , Fachrudin Dudi Hendra
Published: September 2023

UD Cibinong Indah Plastik is engaged in the production of cleaning tools, but the proportion of defective lakop sapu ijuk production is 6.2% of the total production, whereas the company's set standard for defective products is 5%, resulting in financial losses. In this study, the Root Cause Analysis method was employed to identify the root causes and propose improvements. Through Fault Tree Analysis, it was found that the most significant root cause is the lack of maintenance and replacement of machines. The suggested solutions through the Process Decision Program Chart are to improve the maintenance and replacement schedule, provide additional training for workers and operators, and enhance the supervision system and SOP socialization for better production outcomes in the future.
Digital marketing analysis on the consumer decision-making process of millennials and Gen Z generation groups on the TikTok application
Authors: Salwanisa Estetia Adistsany , Wikartika Ira
Published: September 2023

This study investigates the impact of digital marketing on consumer behaviour in purchase decision-making among Millennials and Gen Z generations. The study employs convenience sampling with twenty respondents through a qualitative and exploratory research method. The research examines consumer behaviour based on their purchasing experiences. Findings reveal that digital marketing changes how consumers recognize problems, search for information, and evaluate products. User-generated content, such as reviews and recommendations, significantly influences consumers' information search process. Additionally, consumers tend to utilize comparative methods when assessing products. The study provides valuable insights for marketing practitioners in designing effective strategies to influence consumer behaviour in the digital era. A deep understanding of the role of digital marketing is crucial in achieving successful marketing goals in an increasingly connected digital landscape.
Pemanfaat media online dalam penjualan batik dari kelompok Batik Cantik Suropati (BCS) Tembokrejo
Authors: Julia Alfa , Indarti Nunuk
Published: September 2023

Di era globalisasi ini teknologi internet banyak dimanfaatkan diberbagai bentuk kegiatan seperti mengajar, berdagang, membeli barang, pekerjaan kantor, dan sebagainya. Masyarakat dituntut untuk dapat beradaptasi dengan teknologi internet sehingga dapat menggunakannya dengan bijak. Salah satu media online yang dapat digunakan secara positif yaitu berbisnis. Media online yang dapat digunakan dalam berbisnis seperti Instagram, Tik Tok, YouTube, Facebook, Blog, Twitter, LINE, dan Pinterest. Objek penelitian menggunakan kelompok Batik Canti Suropati Tembokrejo. Tujuan penelitian ntuk mengetahui media online yang digunakan oleh BCS, untuk mengetahui pemanfaatan media online yang dilakukan oleh BCS, dan untuk mengetahui keuntungan yang diterima oleh BCS setelah memanfaatkan media online. Metode penelitian mengunakan pendekatan kualitatif dengan desain penelitian deskriptif yang digunakan untuk mengumpulkan data yang nyata dan terperinci. Kesimpulan yang didapat penggunaan media sosial tidak hanya berpengaruh negatif, tetapi juga berpengaruh positif salah satunya dapat digunakan untuk berbisnis dan mempromosikan produk. Manfaat yang didapat meningkatnya tingkat permintaan dan terkenalnya perusahaan di kalangan masyarakat
DEVELOPMENT OF A METHODOLOGY FOR MEASURING THE MASS FRACTION OF NICOTINE IN HOOKAH TOBACCO
Authors: ШКИДЮК М.В. , ЖАБЕНЦОВА О.А. , БУБНОВА Н.Н. , ГВОЗДЕЦКАЯ С.В.
Published: September 2023

Распространение табака для кальяна и бестабачных смесей для нагревания как альтернативного способа потребления никотина определяет необходимость широкомасштабных исследований никотинсодержащих продуктов. Токсическая нагрузка табачных / бестабачных продуктов, потребляемых с использованием кальянной системы, характеризуется в основном уровнем содержания никотина в продукте и монооксида углерода в продуцируемом аэрозоле. Отсутствие стандартизированной методики количественного определения никотина не позволяет объективно оценить качественные характеристики и риски сегментарного продукта. Во Всероссийском научно-исследовательском институте табака, махорки и табачных изделий разработана «Методика измерений массовой доли никотина в табаке для кальяна и в бестабачных смесях для нагревания спектрофотометрическим методом», предназначенная для использования в лабораторных исследованиях и на предприятиях табачной промышленности. Цель настоящего исследования – с использованием разработанной методики получить экспериментальные данные для объективной оценки продукции так называемой никотиновой альтернативы. Объектом исследований были коммерческие образцы табака для кальяна и бестабачных смесей для нагревания. Определены диапазон измерений, показатели повторяемости и воспроизводимости метода. Установлено, что уровень содержания никотина составляет в табаке для кальяна 0,08–1,39%; в бестабачных смесях для нагревания 0,03–0,29%.

The spread of hookah tobacco and tobacco-free mixtures for heating as an alternative method of nicotine consumption determines the need for large-scale research of nicotine-containing products. The toxic load of tobacco / tobacco-free products consumed using a hookah system is mainly characterized by the level of nicotine content in the product and carbon monoxide in the aerosol produced. The absence of a standardized methodology for the quantitative determination of nicotine does not allow an objective assessment of the qualitative characteristics and risks of a segmental product. The All-Russian Scientific Research Institute of Tobacco, Makhorka and Tobacco Products has developed a «Methodology for measuring the mass fraction of nicotine in hookah tobacco and tobacco-free mixtures for heating by the spectrophotometric method», intended for use in laboratory research and at tobacco industry enterprises. The purpose of this study is to obtain experimental data for an objective evaluation of the products of the so-called nicotine alternative using the developed methodology. The object of research was commercial samples of tobacco for hookah and tobacco-free mixtures for heating. The range of measurements, indicators of repeatability and reproducibility of the method are determined. It was found that the level of nicotine content in hookah tobacco is 0,08–1,39%; in tobacco-free mixtures for heating 0,03–0,29%.
EFFECT OF DIFFERENT LEVELS OF POTASSIUM AT EACH OF THE TWO NITROGEN LEVELS ON THE INCIDENCE OF SHEATH ROT, GROWTH AND YIELD OF RICE
Authors:   Agricultural Research Station,Tamil Nadu Agricultural University, Paramakudi 623 707, M JAYA SEKHAR , N.N PRASAD ,   Annamalai University Annamalainagar 608 002 TamilNadu.
Published: September 2023

The effect of different levels of potassium (0,50,100, 150 and 200 kg/ha) at each of the two nitrogen levels of 75 and 125 kg/ha and Sarocladium oryzae inoculation on growth and yield was studied in rice variety IR. 50. The disease incidence increased with increase in nitrogen level but decreased with increase in potassium application Grain and straw yields, tiller height, length of the panicle, and 1000 grain weight were found to increase with increase in application of potassium and nitrogen. Compared to the healthy plants the inoculated ones showed considerable reduction in height of the tillers, length of the panicle and 1000 grain weight. But the reduction was minimised with increased application of potassium at both the levels of nitrogen.
EFFECT OF SUPPLEMENTAL LIGHT AND REGULATION OF LEAF NUTRITIONAL ENVIRONMENT ON PRODUCTIVITY OF MAIZE AT VARYING INTRA-ROW SPACINGS
Authors:   Department of Agronomy,  Agricultural university, Jobner (Jaipur) 303329,Rajastan., A.L MALI , H.G SINGH ,   Agricultural Expt. Station,Sukhadia University, Durgapura Jaipur
Published: September 2023

With the objective of increasing productivity of maize, a field experiment involving two levels of supplemental light (No light and supplemental light), three intra-row spacing levels (15, 20 and 25 cm) and five levels of foliar spray (control, 0.1% H₂SO.. 0.5% FeSO,, 0,5% ZnSO, and 0.5% MnSO,), laid out in double split-plot design, was conducted at Udaipur. The results indicated that grain yield, test-weight, chlorophyll content, leaf area index (LAI) and harvest index were significantly increased by artificially provided supplemental light ever control (no supplemental light). Intra-row spacing of 25 cm recorded significantly higher grain and total biological yields, test-weight and harvest index than remaining ones. The foliar spray of 0.1 per cent H,SO, gave the highest grain yield followed by sprays of FeSO, ZnSO, and MnSO, and the increases were of the order of 13.3, 9.9. 6.4 and 4.9 per cent over control. Balanced nutritional environment was also obtained due to foliar sprays besides higher LAI, chlorophyll content and yield attributes.
CROP YIELDS AND ECONOMICS OF SHORT DURATION SUGARCANE BASED SEQUENTIAL CROPPING SYSTEMS
Authors:   Scientist S-2 (Agronomy),Sugarcane Breading Institute,Coimbatore 641 007,Tamil Nadu., B SUNDARA , S SUBRAMANIAN ,   Head and Professor, Regional Research Station,Tamil Nadu Agricultural University, Aruppukottai 626 101 Tamil Nadu
Published: September 2023

Field studies were conducted at Sugarcane Breeding Institute. Coimbatore during 1982-84 on alfisol to evaluate four short duration sugarcane based sequential cropping systems (1. short duration sugarcane/1st ratoon/2nd ratoon: 2. short duration sugarcane/ 1st ratoon/finger millet/cotton; 3: finger millet/short duration sugarcane/1st ratoon/wheat; 4. finger millet/maize/short duration sugarcane/1st ratoon) fot their production potential and economics vis-a-vis the conventional practice of a plant and a ratoon crop with a normal duration sugarcane in a cropping cycle of 24 months. All the short duration sugar- cane based cropping systems were more productive and profitable than the conventional system. The sequence 'short duration sugarcane/1st ratoon/finger millet/cotton was best producing 195.6 t of cane. 3:81 of finger millet and 4.07 t of seed cotton/ha compared to 203.6 t of cane alone in the conventional system. Sequence 2 gave a net return of Rs. 48,242/ha (benefit/cost ratio= 3.13) compared to 23.640/ha in the conventionall system (benefit/cost ratio = 2.47).
EFEFCT OF PLANTING DATES AND POPULATION LEVELS ON THE YIELD OF SESAMUM (Sesamum indicum L.)
Authors:   Department of Agronomy, Tamil Nadu Agricultural University, Coimbatore 641003, L ARUNACHALAM
Published: September 2023

To find out the effect of sowing dates and plant population on the yield of sesamum, field experiments were conducted over a period of three years from 1980-81 to 1982-83 in the Tamil Nadu Agricultural University farm at Coimbatore. The results showed that early sowing viz.. immediately after the onset of monsoon was superior over the rest of planting dates. Among the different population levels, two lakh plants per hectare (30x15 cm) recorded higher yield's than the other population levels in all the three years of experimentation.
EFFECT OF SEED TREATMENT WITH FUNGICIDES AND INSECTICIDES ON THE VIABILITY OF PEARL MILLET SEEDS DURING STORAGE
Authors:   Agricultural Officer, Directore of Agriculture Madras, T DAKSHINAMOORTHY , K SIVAPRAKASAM ,   Professor of Plant PAthology,Tamil Nadu Agricultural University Coimbatore  641 003 Tamilnadu
Published: September 2023

Seeds treated with carbendazim at 2 g+thiram at 6 g per kg and thiram at 6 g per kg of seed recorded higher germination than untreated seeds. A standard slurry treatment of DOT 50% WP at 200 mg with 2 g of thiram per kg of seed also recorded higher germinetion.. However, germination in seeds treated with HCH and malaihion at 10 g per kg of seed recorded lower germination.
INFLUENCE OF DIFFERENT DOSES OF N, P AND K ON THE YIELD AND QUALITY OF AGGREGATUM ONION cv. CO 4
Authors:   Dept.of Seed Science and Technology Tamil Nadu Agricultural University Coimbatore 641003, M JAYABHARATHI
Published: September 2023

The CV. Co 4 aggregatum onion crop required 75 kg/ha in each of N, Pand K fertilizers for realising more bulb yield with associated more recovery of large size bulbs, better viability and vigour. Large size bulbs performed better under storage for a longer period.
SURVEY ON PESTS AND DISEASES OF CABBAGE
Authors:   Centre for Plant Protection Studies, Tamil Nadu Agricultural University Coimbatore  641 003, U JAWAHARA RAJU , K SIVAPRAKASAM ,   Centre for Plant Protection Studies, Tamil Nadu Agricultural University Coimbatore  641 003
Published: September 2023

Survey on cabbage in 40 villages in the Nilgiris district of Tamil Nadu revealed the severity of the diamond back moth. Plutella xylestella, the cutworm, Agrotis ipsilon the semilooper, Trichoplusia ni, the aphid, Lipaphis erysimi, the club root, Plasmodiophora brassicae, the black rot, Xanthomonas campestris pv. campestris, and the white rot, Sclerotinia sclerotiorum and their importance as key pests and diseases. The larval parasitoid Apanteles plutellae on diamond backmoth and the predatory coccinellid beetle, Menochilus sexmaculatus on the aphid were the predominant bicontrol agents in the cabbage ecosystem in the Nilgiris district of Tamil Nadu.
VARIABILITY IN COWPEA (Vigna unguiculata L. Walp.) UNDER DIFFERENT ENVIRONMENTAL CONDITIONS
Authors:   School of Genectics, Tamil Nadu Agricultural University Coimbatore  641 003, . KANDASAMY , M KADAMBAVANASUNDARAM ,   School of Genectics, Tamil Nadu Agricultural University Coimbatore  641 003, S RAJASEKARAN ,   School of Genectics, Tamil Nadu Agricultural University Coimbatore  641 003
Published: September 2023

The variability study for yield and other traits in cowpea in two seasons and three environments indicated that Kharif season (June sowing) is more advantageous for expression of a wider spectrum of variability. Selection for cods per plant, seeds per pod and 100 seed weight resulted in increased yield.
FLOWERING AND EARLINESS IN COTTON AS INFLUENCED BY SPACING AND FERTILIZER LEVELS UNDER RAINFED BLACK SOILS
Authors:   Department of Agronomy, Tamil Nadu Agricultural University, Coimbatore 641003, V CHELLAMUTHU
Published: September 2023

Studies were conducted at Cotton and Millets Experiment Station, Kovilpatti during Rabi 1983 and 1984 to study the effect of spacing (45x30cm and 60x30cm) and fertilizer levels (NoPo Nao P20 NeoPo and NeoPs0 kg/ha) on flowering and earliness in four hirsutum Cotten varieties viz., KC. 1: Supriya, MCU. 10 and LRA. 5166. The results revealed that there was no significant difference between the varieties studied. The earliness of cotton varieties was significantly influenced by both spacing and fertilizer levels. Days taken for first flowering and 50 per cent flowering were also influenced by fer- tilizer levels. In respect of Bartlett's index, N.,P2, kg/ha was found optimum considering the kapas yield. The normal and abnormal rainfall during the later part of the crop had no effect on the earliness of cotton.
GENOTYPE ENVIRONMENT INTERACTION FOR YIELD COMPONENTS IN PIGEONPEA (Cajanus cajan (L.) MILLSP)
Authors:   Tamil Nadu Agricultural University Coimbatore  641 003 Tamilnadu, K BALAKRISHNAN , N NATARAJARATNAM ,   Tamil Nadu Agricultural University Coimbatore  641 003 Tamilnadu
Published: September 2023

None of the six pigeonpea cultivars over three different seasons could be identified for yield stability. However SA 1 and PLS 361/1 were identified for the stability of number of branches, number of pods per plant, number of seeds per pod and 1000-grain weight. The genotype-environment interaction is highly significant for all the yield components except number of seeds per pod. This study also suggests that these two cultivars can be used for crop improvement studies in pigeonpea.
SURVEILLANCE OF TOXIGENIC FUNGI AND AFLATOXINS IN RICE AND PADDY GRAINS
Authors:   Associate Professor, Department of Plant Pathology,Tamil Nadu Agricultural University Coimbatore  641 003 Tamilnadu, A Palaniswami , A Manickam ,   Associate Professor, Department of Biochemistry,Tamil Nadu Agricultural University Coimbatore  641 003 Tamilnadu, S Neelakantan ,   Professor and Head, Department of Food Science and Nutrition,Agricultural College and Research Institute,TNAU, Madurai 625 104
Published: September 2023

A total of 337 samples of paddy grain and rice were surveyed for the incidence of toxigenic fungi and aflatoxins in a few districts of Tamil Nadu. The fungal contamination on paddy was greater than on rice and were mostly field fungi. The major toxigenic fungi included species of Aspergillus and Penicillium. The aflatoxin contamination was at a low percentage in the samples surveyed. The aflatoxin B1 level ranged from trace to 40 pg/kg rice and up to 20 µg/kg paddy. However rice and paddy grain supplied through the public distribution system did not show aflatoxin B1 above tolerance level.
ADT 38. A MENTUM DURATION RICE FOR SECOND SEASON IN TAMIL NADU
Authors:   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu, R MARIMUTHU , M SUBRAMANIAN ,   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu, N NADARAJAN ,   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu, A.P.M KIRUBAHARAN SUNDARARAJ ,   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu, V SIVASUBRAMANIAN ,   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu, S CHELLIAH ,   Tamil Nadu Rice Research Institute, Aduthurai - 612101, Tamil Nadu
Published: September 2023

An attempt to evolve a high yielding medium duration rice variety for second season in Tamil Nadu has resulted in the isolation of a promising culture AD 85004. It outyielded both IR 20 and CO 43 with multiple resistance to major pests and diseases. It is a semi-tall type with a duration of 130-135 days. The rice is white with medium slender fine quality. Hence, it is released as ADT 38 for Samba/thaladi season in Tamil Nadu to replace IR 20 and CD 43.
INFLUENCE OF RHIZOBIAL INOCULATION AND MICRONUTRIENTS APPLICATION ON THE PRODUCTION OF NITROGEN TRANSPORTING COMPOUNDS IN GREENGRAM (Vigna radiata L. WILCZEK)
Authors:   Associate Professor,National Pules Research Center, Tamil Nadu Agricultural University,Vamban Colony 622 303., J PRABAKARAN , M RANGARAJAN ,   Professor and Head,Dept, of Microbiology,TNAU, Coimbatore 641 003
Published: September 2023

Seed inoculation with rhizobial strains have significantly enhanced the production and accumulation of nitrogen transporting compounds (Ureides) over untreated control in CO 5 greengram. Among the plant parts, maximum ureide production was observed at nodules and was effectively translocated to flowers and pods through root, stem and leaves. Among the strains inoculated better effect was recorded by GG 2 followed by the other tuo strains. Maximum translocation and accumulation of ureides were recorded in leaves, stem, root and flowers at 45 DAS, whereas in pods it was found to accumulate at 60 DAS. Incorporation of Fe at 0.5 mM and Mo at 0.5 μM enhanced ureide production in the different parts of greengram.
MULTIVARIATE ANALYSIS OF DIVERGENCE IN TRITICALE
Authors:   Sr.Res. Asstt, Central Silk Board, R.E.C., DHOLI, Muzaffarpur 843 121, A KUMAR , S.C MISRA ,   Wheat-Geneticist, M.A.C.S Research Institute, Law College Road PUNE 411 004, B.P.S CHAUHAN ,   Associate Professor, Department of Botany, R.B.S College Agra 282 002
Published: September 2023

The nature and magnitude of genetic divergence was assessed in 63 genotypes of triticale using D2 statistics. The population was grouped into 13, clusters. Cluster I, II, IX and VI were larger and included more than half of the total population. The geographical diversity has not been found related to genetic diversity. The varieties 'JNK 6T-234' and 'UPT 74546' belonging to clusters XII and XIII respec- tively having greater statistical distance between them may be selected for hybridization programme as they are expected to produce reasonably good heterotic effects.
GENETIC VARIABILITY OF YIELD AND COMPONENT CHARACTERS IN COWPEA (Vigna unguiculata (L.) WALP.
Authors:   National Pules Research Center, Vamban Colony- 622 303, Pudukottai, K THIYAGARAJAN
Published: September 2023

The genetic variability studies carried out with seven parents and their F₁'s had shown that there existed moderate variability for plant height, number of clusters per plant, number of pods per plant and yield per plant. Days to 50 per cent flowering, days to maturity, plant height, pod length, number of seeds per pod and 100 grain weight recorded higher heritability estimates. Both the estimates of heritabi- lity and genetic advance were high for plant height, number of seeds per pod and 100 grain weight.