bluuebunny/crossref_metadata_2025 huggingface dataset:
MODERN PROBLEMS OF CAPITAL SUFFICIENCY REGULATION OF THE BANKING SYSTEM OF UKRAINE
Authors:   Kyiv National University of Trade and Economics, Kalyta Oksana
Published: November 2020

The scientific article examines the problem of capital adequacy regulation, which is relevant for commercial banks and for regulators designed to supervise the functioning of the banking system of Ukraine. Such close attention to this problem is associated with the frequent formation of "imaginary" equity by many commercial banks in Ukraine, as the banking business (especially in today's Ukrainian economy) is characterized by risky activities. With proper regulation of bank capital adequacy simultaneously with the growth of capitalization of the banking system, will increase the attractiveness of commercial banks for depositors and creditors, expand their resource base, improve the investment climate in Ukraine as a whole. The main tasks of development of the banking system of Ukraine in the conditions of strengthening their competitiveness in relation to foreign banks are highlighted, namely: to minimize dependence on increasing the adequacy of capital adequacy assessment of commercial banks to international standards, to strengthen supervisory requirements for real capitalization of commercial banks in terms of risk. The article proves that the main problem in determining the state policy of bank capital adequacy is the so-called "moral hazard", which should be understood as the desire of owners or managers of banks to conduct operations with higher profitability, shifting their inherent risk to a third party act as depositors, other creditors or the state. It is substantiated that it is the moral risk that can be manifested both in bank liabilities (excessive increase in the share of borrowed funds) and in bank assets (increase in the share of high-risk investments, including as "compensation" for capital increase at the request of the supervisor).
SPICES IN THE NATIONAL DISHES OF TURKISH CUISINE
Authors:   Khmelnytskyi Cooperative Trade and Economic Institute, Koval Liudmyla , Kolomiiets Olena ,   Khmelnytskyi Cooperative Trade and Economic Institute, Ponomarov Petro ,   Khmelnytskyi Cooperative Trade and Economic Institute
Published: November 2020

The content and scope of the concepts of "spices" and "herbs" are determined in accordance with the recommendations of the Food and Drug Administration. The reasons for the growing demand for the export of spices and herbs from Turkey in the current conditions of the world economy are studied. Spices and herbs have been singled out as invariable ingredients of oriental cuisines in general and Turkish cuisine in particular. It is established that the Turkish national cuisine undoubtedly belongs to the oriental cuisines by its origin; however, the taste of the dishes is moderately spicy compared to other Eastern cuisines, which is influenced by Mediterranean cuisines, including Greek. The influence of spices and herbs on the formation of national dishes of Turkish cuisine over the centuries (lentil soup, chifbas, milk soup "Tarkhana", kokorech, sudzuk, imam bayaldi), as well as their benefits for human health have been studied. The properties of the most used classic and local spices and herbs of Turkish cuisine are analyzed. The role of spices and herbs used to enhance the taste of dishes in Turkish national dishes, which is an excellent source of polyphenols and cooking technology on fire or in a microwave oven, which increases the antioxidant potential due to the additional release of polyphenols during heat treatment, as dry heating (which is not typical for Turkish national cuisine), frying and grilling processes, on the contrary, reduce their antioxidant properties and lead to loss of nutrients. The national dishes of Turkish cuisine are considered for the content of spices and condiments as invariable components of oriental cuisines used, it is determined that such dishes as shifa chorbasy, kokorech, imam bayaldi have a high content of polyphenols, which has a positive effect on human health.
STRESS RESISTANCE AND EMOTIONAL STABILITY IN THE RESTAURANT'S PERSONALITY DEVELOPMENT PARADIGM
Authors:   Khmelnytsky Cooperative Trade and Economic Institute, Matviichuk Tatiana , Emelyanova Tatiana ,   Khmelnytsky Cooperative Trade and Economic Institute
Published: November 2020

The study is devoted to the study of the level of emotional stability and tendency to stress, the identification of the main stressors in the professional activity of graduates of the bachelor's degree in the specialty "Hotel and Restaurant Business". The article presents the results of approbation of the program of training sessions of the psychological service of the KhKTEI on the development of professionally important psychological qualities by working students as an additional investment of the HEI in the professional development of applicants for education.
FEATURES OF CHOOSING PROJECT MANAGEMENT METHODOLOGIES
Authors:   Lviv Polytechnic National University, Ilchuk Pavlo , Zadorozhnyuk Lyudmyla ,   Lviv Polytechnic National University
Published: November 2020

The article analyzes the main characteristics and features of the most common project management methodologies. The study proved that due to the widespread concept of "project management methodology", its interpretation by different scientists, as a rule, are quite different. The usage of this concept by practitioners has also significantly expanded the range of objects that are included in the list of such methodologies. The main classifications of project management methodologies are analyzed and it is proved that there is no generally accepted approach to defining the concept of project management methodology, as well as a single classification of such methodologies. Instead, most researchers believe that the effective choice of methodology directly affects the success of the project, which further increases the relevance of research in the field of classification of methodologies, identification of their features and developing of recommendations for choosing of project management methodologies. It is proved that choosing of the optimal project management methodology is traditionally a complex process that depends on a wide range of factors, but primarily such choosing depends on the type of project (investment, infrastructure, etc.), the project team structure (number of people), project documentation requirements, the duration of the project and other factors. It is recommended when choosing a project management methodology to take into account in what type of economic activity such a project will be implemented, which may also affect the choice of methodology. The advantages and disadvantages of using certain project management methodologies have been identified. Developed general recommendations to be followed when choosing project management methodologies, as well as identified their characteristics (scope, size of the project, level of risk, complexity of implementation, the number of projected changes in the project, etc.).
ASSESSMENT OF KNOWLEDGE ECONOMY FORMATION INDICATORS: ON THE EXAMPLE OF POLAND AND UKRAINE
Authors:   University of State Fiscal Service of Ukraine, Kryvoruchko Vladyslav
Published: November 2020

The macroeconomic indicators that characterize the process of the economic system of the state to such a model of the economy, which is based on knowledge have been researched in the article. The essence of knowledge as an economic resource, their multi-characteristic, and impossibility to equate to a single unit of measurement has been determined. The essence, main characteristics, and factors that ensure the formation of the knowledge economy in modern conditions have been revealed. Several indicators have been identified that in one way or another reflect the potential of the state to build a knowledge economy. The role of key social institutions in the process of transition to the knowledge economy is described. Emphasis has been placed on the key role of educational institutions as the main centers of knowledge generation and transfer in the economy. The most common methods of analysis of the formation of the knowledge economy and assessment of the value of knowledge as an independent economic resource in the economy have been analyzed. The method of the research of knowledge economy using the economic and mathematical device, in particular, the regression analysis for research of influence of dynamics of the cost of the created knowledge expressed in volume of investments in research and innovative activity, on dynamics of the basic macroeconomic indicators (GDP, unemployment, financial results) objects of management). Also, to obtain more accurate results, with the help of fictitious variables in the study process the regional aspect has been included and the role of individual regions in the formation of the knowledge economy of the state has been identified. The expediency of using economic and mathematical methods of analysis of the process of knowledge economy formation as the most accurate and specific tools to investigate the relationship between existing knowledge in economics and economic performance of both individuals and the economic system as a whole has been substantiated.
PERSONNEL-TECHNOLOGY OF COACHING IN THE SYSTEM OF PERSONAL AND PROFESSIONAL DEVELOPMENT OF RESTAURANT BUSINESS MANAGERS
Authors:   Khmelnytskyi Cooperative Trade and Economic Institute, Komarnytskyi Ihor , Tserklevich Victoria ,   Khmelnytskyi Cooperative Trade and Economic Institute
Published: November 2020

The quality of staff training in the restaurant business directly correlates with the quality of the final product / service, therefore, the quality of service in the restaurant business depends on the level of professional and personal development of managers. The essence, content, structure, evolution of the definition of «coaching» are succinctly characterized, the possible professional roles and goals of the coach work in the business environment are highlighted. Based on the materials of empirical research of the priority needs of professional development of restaurant business managers (ranking the importance of management skills), proven coaching methods of working with hospitality staff areoffered: semantic sequence of coaching interviews with employees according to GROW model, system of assessing candidates' potential.
DIGITAL MARKETING’S TOOLKIT IN THE MODERN CONDITIONS OF THE RESTAURANT BUSINESS
Authors:   Kyiv National University of Technologies and Design, Kostynets Valeriia
Published: November 2020

The article is devoted to the analysis of the use of digital marketing tools in the modern conditions of the functioning of the restaurant business. The study noted that in modern conditions of competition, restaurant business enterprises, including restaurants, are forced to develop and use various technologies to attract customers. Marketing methods play a significant role here, however, conventional advertising in the media is no longer enough. To maintain competitiveness, restaurants develop original and modern methods and approaches to doing business, which are no longer possible without the use of new information technologies. The author analyzed the possibility of using digital marketing tools in domestic enterprises of the restaurant business. The article describes the most relevant areas of digital marketing for enterprises of the restaurant business in Ukraine: self-service terminals, mobile applications, social networks, e-mail, instant messengers, etc. Practical application of the considered tools in the activities of enterprises in the restaurant business provides a number of advantages for both enterprises and consumers of products and services of restaurants. The results of the study show that the use of digital marketing tools by restaurant business enterprises can speed up the process of serving a large number of consumers with a limited time margin; to bring the products and services of restaurant business enterprises closer to consumers; inform consumers about the company's traditional and new dishes and services; attract new consumers; implement a customer-oriented approach; improve the image of the restaurant business; to increase sales and profit of the enterprise. At the same time, it has been proved that the practical use of digital marketing tools by consumers of products and services of the restaurant business should provide: quick and easy access to the goods / services of the restaurant business; saving time; online booking of tables in a restaurant; comparison of prices and offers of all competitors on the market, as well as reviews of other customers about them.
GLOBAL DIGITAL DEVELOPMENT AND NEW GLOBAL CHALLENGES FOR UKRAINE
Authors:   State Organization «Institute for Economy and Forecasting of  National Academy of Sciences of Ukraine», Yanenkova Iryna
Published: November 2020

The article reflects the results of a study conducted as part of the research project "Providing the complementarity of digital and socio-economic transformations." The main directions of digital transformation influence at economic relationship and effectiveness of production are identified and generalized. The relationship between integration into global value chains with the concepts of smart specialization, cluster and ecosystem development is shown. It means that the basis of successful integration into global value chains is the developed innovative ecosystems of high-tech industries, on which developed sectoral and regional clusters can be based and in which, accordingly, there is a deeper smart specialization. Tendencies, peculiarities and drivers of the world digital development are considered. New global challenges of digital development and its impact on the economy and society in Ukraine are defined and analyzed. It is shown that over the last 20 years Ukraine has transformed from a newcomer in the field of information and communication technologies to a center for the creation and export of services. The state and possible prospects of development of Ukrainian Industry 4.0 in the context of post COVID-19 are analyzed. The main reason for the negative trends is the structural degradation of the economy due to the decline of the processing industry, which is a consequence of the crisis socio-economic and political phenomena in the country, lack of systemic state industrial policy and inadequate business climate. The main threats and new opportunities of socio-economic and digital transformations posed to the country by the coronavirus pandemic are summarized. The main emphasis is on Ukraine's ability to include value added in new chains or build on existing ones. Proposals have been developed for the authorities to provide the complementarity of digital and socio-economic transformations.
PAYMENTS TO EMPLOYEES IN THE REPORTING OF THE ENTERPRISE: SOCIAL ORIENTATION
Authors:   Chortkiv Educational and Scientific Institute of Entrepreneurship and Business of West Ukrainian National University, Yakovets Tatiana
Published: November 2020

The article substantiates the role of reporting as a tool for generating socially important information for a wide range of interested users, in particular the reflection of social indicators of the enterprise. The content of existing forms of reporting in terms of indicators of employee benefits was analyzed and found that they do not outline important socio-economic aspects, do not perform the functions of forecasting and strategic planning, only state the actual situation at the time of reporting. Therefore, there is a need to integrate a range of indicators, including social orientation. Positive changes in the context of presentation of expanded and non - financial information in the reporting by the implementation of the Management Report are investigated. The potential results of combining financial and non-financial information on payments to employees in the reporting areas are presented: novelty of information, communication tools, confirmation of reliability, focus on the interests of employees and customers. The article proposes a platform for the integration of financial and non-financial information on employee benefits to determine management reporting, and in the future the introduction of such information in the Management Report as public reporting, in case it becomes mandatory for all businesses. . The author presents a system of integration of socially-oriented financial and non-financial information on employee benefits in reporting detailing possible sections: financial information (forecast of financial indicators, achievement of key financial indicators, analysis of enterprise indicators and existing risks), non-financial information (corporate values program and compliance principles), them, the creation of a system of continuous personal development from an ordinary employee to the top manager of the company, the program of accrual and provision of benefits, labor protection indicators, indicators of human capital structure).
THE ESSENCE, THE NEED FOR EVALUATION AND TYPES OF ECONOMIC POTENTIAL OF ENTERPRISES
Authors:   Lviv Polytechnic National University, Yemelyanov Olexandr
Published: November 2020

The formation of business strategies of enterprises should be based on a preliminary assessment of their current and future economic opportunities. Such an assessment is to establish the value of the total economic potential of enterprises and its individual varieties. The purpose of this study was to clarify the essence of the economic potential of enterprises, justify the need for its evaluation and selection of its types. The main approaches to interpreting the terms "potential" and "enterprise potential" are identified. These include resource, result, resource-result, resource-target, and result-target concepts. It is established that the potential of any object, including the enterprise, can be interpreted as a set of its external functional properties, which this object shows or can show in a certain state of the environment in which it is located. Accordingly, the assessment of the potential of an object should be based on the identification and determination of its external properties, taking into account the environment in which the object is located. The main situations in which there is a need for information about certain components of the economic potential of the enterprise are identified, and the types of this potential and the consumers of the information about their level, corresponding to these situations, are determined. In particular, such situations include management of production and sales, management of financial and economic results of the enterprise, management of enterprise development, assessment of the company's need for various types of resources, assessment of enterprise value, assessment of current and future impact of the enterprise on the economy of the country (region), etc. The features of classification of types of enterprise potential existing in the scientific literature are supplemented by the following ones: by the main types of economic activity, by the dynamics of changes in the economic and production system of the enterprise, by consequences for the subject of enterprise potential assessment, by the stages of economic activity, enterprise potential, etc. The obtained results make it possible to improve the understanding of the complex patterns that underlie the formation of the economic potential of enterprises.
INSTITUTIONAL ESTABLISHMENT AND DEVELOPMENT OF OWNERSHIP RELATIONS IN RESIDENTIAL HOUSE MANAGEMENT
Authors:   Kyiv National University of Construction and Architecture, Babak Alona
Published: November 2020

The article provides a historical analysis of the problems of management of apartment buildings in Ukraine in the context of the development of legislation and the relevant regulatory framework in the housing and communal sphere and the practical problems of their application. Therefore, the author's classification of the stages of formation of the institution of private ownership of housing, the development of property relations in apartment buildings and their management in Ukraine is proposed. It is shown that the first stage (1991-2000) was marked by advanced and socially unfair mass privatization of apartments with the backlog of institutional support for the definition of common property, property rights and management functions of the house. The second stage (2001-2015) was characterized by a focus on the creation of associations of co-owners of apartment buildings, the organization of their management, maintaining uncertainty with the ownership of land and buildings, the right to choose service providers, responsibilities for financing major repairs. The third stage (since 2015) was characterized by a sharp increase in the cost of housing and communal services and led to exacerbation of financial problems of saving housing from accelerated destruction and declining financial capacity of households, which was due to institutional shortcomings and miscalculations that were not eliminated in previous stages. It is concluded that it is necessary to further deepen the orientation of both the state and managers of apartment buildings on the cost aspects of the execution of the rights and responsibilities of co-owners in relation to the house, improving relations with housing and communal services providers.
CYBERSECURITY AS AN ACCELERATION FACTOR OF THE DIGITAL TRANSFORMATION OF UKRAINE'S ECONOMY
Authors:   University of the State Fiscal Service of Ukraine, Pizhuk Olga
Published: November 2020

The key hypothesis of the research is the assumption that security in cyberspace can accelerate a process of the economy's digital transformation in any country in the world. Our goal in this article to clarify the essence of cyberspace's concept, which is considered as a global information environment, formed by a set of interdependent elements of the information technology infrastructure, namely information and telecommunications networks and computer systems for storage, processing, modification, and exchange data, as well as the importance of cybersecurity in the process of the digital transformation of the economy. The degree of readiness of countries with different levels of socio-economic development to protecting data in cyberspace according to the Global Cybersecurity Index (GCI) and the National Cybersecurity Index (NCSI) is analyzed. Using the ICT Development Index (ІDІ) and the Network Readiness Index (NRI), the level of digital development of highly developed countries and countries with transformational economies is analyzed. The strengths and weaknesses of both the cybersecurity system and the level of digital development of Ukraine have been identified. The focus is on determining the impact of cybersecurity on increasing opportunities for the use of modern digital technologies in economic processes, which may ultimately accelerate the economy's digital transformation. It is concluded, increasing the level of cybersecurity is a necessary but not always sufficient factor in accelerating the economy's digital transformation. According to the results of the study, it is proposed: firstly, to research the formation of effective means of cyberdefense in legal, organizational, and technical aspects; secondly, to launch information and training campaigns to raising awareness and acquire relevant skills, in particular, to build a human resources reserve in the field of cybersecurity; thirdly, to strengthen the state's efforts to develop and implement effective cybersecurity systems at the level of the state, business organizations and citizens.
INNOVATION COMPONENT OF SUSTAINABLE DEVELOPMENT: SECURITY ASPECT
Authors:   Sumy State Makarenko Pedagogical University, Omelyanenko Vitaliy
Published: November 2020

The huge potential of innovations to achieve the goals of sustainable development is indisputable, but at the same time the task of orienting the innovation process to its most problematic areas, which is a threat to national security, arises. This issue is relevant in the context of the formation of mechanisms of interaction between the state, business and society and is an urgent scientific and practical problem. Based on the above, the purpose of the study is to analyze the main components of innovation development strategies in the framework of national strategies for sustainable development. In the study, the author improved the scheme of the relationship between development and security, which is focused on achieving development and security goals through appropriate innovation policies and development management. Taking into account the importance of innovative development, as well as the national characteristics of the relationship between it and the goals of sustainable development, a practical approach to the coherence of innovation policy for sustainable development is proposed. It is determined that for the implementation of the coherence of innovation policy for sustainable development, an analytical component is important, which will link the goals of sustainable development and indicators of the innovation system as the basis for their achievement. To determine the impact of innovative development on the sustainable development of Ukraine, the impact of the indicator of goal 9 on the other 16 goals is determined. The components of the national system «sustainable development – security» are identified and evaluated on the basis of Sustainable Development Report 2019. As prospects for using the developed methodology of institutional innovation (creating institutional conditions for innovative priorities of sustainable development) it is proposed to consider it in the context of achieving sustainable goals development (systematic integration of economic, social and environmental aspects of sustainable development) at the regional level.
COMPARATIVE ADVANTAGE ANALYSIS OF CHINA'S AGRICULTURAL PRODUCTS EXPORT
Authors:   Sumy National Agrarian University, Novikova Olha , Li Xiaoran ,   Sumy National Agrarian University
Published: November 2020

With the progress of science and technology, the global economy has gradually shown a trend of integration. Through the last 50 years China has maintained a relatively rapid economic development rate. It is actively participating in the global economic and trade exchange and occupies a pivotal position. In all countries, foreign trade is indispensable in their economies. China also has a long history of agricultural development. The national Chinese economy has moved from the capital intensive and heavy industry-oriented development strategy towards labor-intensive products and was guided by the comparative advantage development strategy. This transformation enabled China to better use of their comparative advantage, and greatly stimulated during the past 30 years of trade and economic growth which helped to achieve remarkable economic development. Main purpose of the article is to reconsider the position and perspectives of China in the global trade of agricultural products, specify industries with the strongest revealed comparative advantage for different agriproducts, outline major strategies for agricultural exportation growth. However, from the perspective of the generation mechanism of the comparative advantage trap, it is still of great significance for China to export labor-intensive products utilizing their comparative advantage. Therefore, on the one hand, China should continue to strengthen the existing comparative advantage; on the other hand, there is a necessity to speed up the introduction of new comparative advantage, so as to relocate the country’s potential quickly from comparative advantage to competitive advantage. The results show that the overall export competitiveness of China's agricultural products is relatively weak and still needs to be further improved. China should adopt measures such as adjusting the structure of the agricultural industry, increasing the added value of agricultural products, enhancing brand effects, and actively developing emerging markets to further enhance the export competitiveness of China’s agricultural products.
KEYNESIANISM AS AN ECONOMIC STRATEGY OF STATE REGULATION OF THE CRISIS PERIOD
Authors:   Uman National University of Horticulture, Osipova Alla , Froter Oksana ,   Uman National University of Horticulture, Parkhomenko Ludmila ,   Uman National University of Horticulture
Published: November 2020

The article highlights the role of Keynesian theory in the metamorphosis of the world financial situation. It is revealed that in the current conditions of the global pandemic caused by Covid-19, a number of countries are on the verge of a new economic downturn. Therefore, there is a need to develop effective measures of state regulation to support the modern economy and create conditions for its sustainable development. Declining industrial production, slowing down investment processes and, as a consequence, rising unemployment, declining real incomes provoke rising social tensions in society and deteriorating socio-economic situation. Most countries take important measures for social support to the population, provide assistance to socially important economic entities and continue to develop government programs aimed at mitigating the effects of the crisis and ensuring sustainable economic growth. However, visible positive changes in the socio-economic state of society are manifested very slowly. According to J.M. Keynes, the model of state regulation of the economy on a national scale promotes the process of social reproduction through the emergence of "effective demand", which includes consumer demand (demand for consumer goods) and investment demand (demand for industrial goods). Keynes defined demand as the decisive economic determinant, which in fact denied the classical theory of supply. During the financial crisis, Keynesianism has the right to regenerate from the standpoint of using the timeless idea of separation of real and financial economies. At the same time, inflation may be the result of excessive use of Keynesian views. Thus, Keynesianism, as a driving generator of thought about the active use of state restrictions of an institutional nature in the period of transformations of the financial order becomes relevant in times of crisis.
METHODOLOGICAL APPROACHES FOR FORMATION OF STRATEGY OF MANAGEMENT OF SUSTAINABLE ECONOMIC DEVELOPMENT OF THE HOTEL AND CATERING INDUSTRY ENTERPRISE
Authors:   Higher Educational Institution ", Judina Olena ,   Dnipro Humanities University"
Published: November 2020

In modern conditions, the application of the strategic approach to the management of enterprises and their resources is caused by the need to increase the speed and validity of decision-making in changing environmental conditions. At the same time, one of the main tasks of managing economic entities as complex socio-economic systems is to ensure their economic growth and sustainability, and, consequently, sustainable development. Given that the most important component of the management process is the strategy, as it provides a set of activities and instructions, as well as long-term action programs, within which it is planned to achieve the objective, forming a strategy for sustainable economic development is an urgent task. The purpose of the work is to determine the directions, stages, and methodological approaches to the formation of a strategy for managing sustainable economic development of the hotel and catering industry. The process of forming a strategy for managing sustainable economic development of the enterprise, which is aimed at creating a stable position in the environment and conditions for increasing the efficiency of the enterprise in changing market conditions, has been carried out by developing and implementing a strategic plan. It includes the following stages: definition of the purposes and tasks of sustainable economic development of the enterprise; strategic analysis of the starting conditions of the strategy of sustainable economic development management; strategic analysis, evaluation, forecasting, and selection of alternatives for sustainable economic development. To develop the strategy, the cost (to analyze and evaluate resource costs), process (to identify, to differentiate, and to establish the conditions of interaction of business processes), system (to achieve an integrated optimal result with the highest efficiency), target (to identify opportunities for economic growth and progressive development) approaches have been used. This allowed to determine the key factor and criterion parameters of the strategy of sustainable economic development of the hotel and catering industry, to justify the sequence of logically conditioned actions related to the optimal use of enterprise resources to achieve planned (target) results and individual business processes. The proposed methodological tools provided the process of forming a strategy of sustainable economic development of the hotel and catering industry by identifying and mathematically describing the patterns of change in the studied processes, forecasting areas and growth rates of economic efficiency of production and commercial activities under the influence of reserve and progressive development of their resource potentials.
FEATURES OF CONTROL IN THE CONDITIONS OF DEVELOPMENT OF EDUCATIONAL SYSTEMS
Authors:   National University of Life and Environmental Sciences of Ukraine, Kubitskyi Serhii , Pastovenskyi Oleksandr ,   Zhytomyr Regional Institute of Postgraduate Pedagogical Education of Zhytomyr Regional Council
Published: November 2020

The article examines the features of control in the development of education systems. It is concluded that in order to increase the efficiency of education management depending on the level of development of the education system, control in it should be implemented on the basis of differentiated participation in the control activities of public structures involved in the educational process. In a rigid education system, control is exercised by the management of the institution almost without the participation of public structures. In the system with delegated managerial powers, it is advisable to involve the self-governing bodies of the educational institution in the implementation of certain micro-functions of control in educational subsystems. In a «soft» education system, the self-governing bodies of an educational institution can be involved in the implementation of individual micro-functions of control in the education system or in the implementation of control functions in its subsystems as a whole. In the system with network interactions, it is expedient to transfer control functions to self-governing bodies of the institution both in the education system as a whole and in its subsystems; other public structures included in the educational process may be involved in the implementation of certain micro-functions of control in the subsystems of the educational system. In the synergetic education system, it is expedient to delegate control functions in the educational system and its subsystems to the self-governing bodies of the institution; public structures involved in the educational process may be involved in the implementation of individual micro-functions of control in the education system or in the implementation in its subsystems of control functions as a whole. That is, the article substantiates that depending on the level of development of the educational institution, it is advisable to control it on the basis of differentiated participation in control measures of concerned public structures, ensuring the implementation of differentiated participatory control in the system. At the same time, further research requires into the use of optimal methods of control, the choice of which may also largely depend on the level of development of the education system.
CORPORATE CULTURE IN THE PERSONNEL MANAGEMENT SYSTEM
Authors:   National University of Life and Environmental Sciences of Ukraine, Amelina Svitlana , Kubitskyi Serhii ,   National University of Life and Environmental Sciences of Ukraine
Published: November 2020

The article deals with the phenomenon of corporate culture, which is one of the most effective elements of the personnel management system. Corporate culture is interpreted as a factor in the formation of a loyal attitude of employees to the company and the creation of a positive image of the company. It focuses on the main element of corporate culture - values, which are the driving force that encourages employees of the company to be more productive in its favor. The essence of corporate culture is analyzed in the context of E. Shain's three-level model. It is noted that the manifestations of corporate culture at different levels cannot always be clearly distinguished, but their certain complex effects can be observed. It has been determined that in order to implement all three levels of corporate culture, it is necessary to create a model of corporate policy, introduce personnel management and cooperation based on partnership, make it possible to comprehensively inform and open communication, promote continuous training of personnel. Considering the corporate culture as an element of the personnel management system, the authors identified the spheres of influence on personnel: personnel selection, personnel distribution, internal socialization of employees, basic personnel training and professional development, personnel motivation. It was determined that the corporate culture performs several functions: increasing the motivation of employees, making them feel like they are involved in a common cause, avoiding conflict situations, promoting the establishment of positive interpersonal relationships within the company, mobilizing employees to realize the values of the company, and therefore, fulfill their professional tasks with greater efficiency. The corporate culture creates a sense of security and support among employees, contributes to their more productive activities.
PREREQUISITES FOR THE FORMATION OF A MECHANISM FOR STATE REGULATION OF SOCIAL GUARANTEES IN THE REGION
Authors:   Donetsk National Medical University, Lobas Vitaly , Petryaeva Elena ,   Donetsk National Medical University
Published: November 2020

The article deals with modern mechanisms for managing social protection of the population by the state and the private sector. From the point of view of forms of state regulation of the sphere of social protection, system indicators usually include the state and dynamics of growth in the standard of living of the population, material goods, services and social guarantees for the poorly provided segments of the population. The main indicator among the above is the state of the consumer market, as one of the main factors in the development of the state. Priority areas of public administration with the use of various forms of social security have been identified. It should be emphasized that, despite the legislative conflicts that exist today in Ukraine, mandatory indexation of the cost of living is established, which is associated with inflation. Various scientists note that although the definition of the cost of living index has a well-established methodology, there are quite a lot of regional features in the structure of consumption. All this is due to restrictions that are included in the consumer basket of goods and different levels of socio-economic development of regions. The analysis of the establishment and periodic review of the minimum consumer budgets of the subsistence minimum and wages of the working population and the need to form state insurance funds for unforeseen circumstances is carried out. Considering in this context the levers of state management of social guarantees of the population, we drew attention to the crisis periods that are associated with the market transformation of the regional economy. In these conditions, there is a need to develop and implement new mechanisms and clusters in the system of socio-economic relations. The components of the mechanisms ofstate regulation ofsocial guarantees of the population are proposed. The deepening of market relations in the process of reforming the system of social protection of the population should be aimed at social well-being.
CRITERIA FOR THE EFFECTIVENESS OF HIGHLY COMPETITIVE PRODUCTS
Authors:   National Technical University ", Ovsiienko Artur ,   Kharkiv Polytechnic Institute", Ovsiienko Kateryna ,   National Technical University "Kharkiv Polytechnic Institute"
Published: November 2020

In today's dynamic environment innovations form new requirements for products, the implementation of which determines the possibility of achieving the desired results of economic activity. Creating highly competitive products involves knowledge-intensive production process. However, the use of an innovative approach to production should be carried out on the basis of purposefulness, i.e. to provide the effectiveness criteria achievement. The issue of achieving effectiveness in the production of highly competitive products is quite relevant for the modern realities of doing business, so it is quite actively covered in the scientific literature. Therefore, there is a need to systematize the scientific achievements of domestic and foreign scientists to identify the main criteria for the effectiveness of highly competitive products. The purpose of the article is to determine the main criteria that determine the effectiveness of highly competitive products. The article presents approaches to the interpretation of the «competitive product» concept. The essence of highly competitive products as a type of science-intensive products that have sufficient competitive advantages to rival in the national and global market is substantiated. The place of value in the process of creating new products is determined. The approaches of foreign scientists to create the value of highly competitive products are analyzed. Based on the analysis of the specifics of the expressed and hidden needs of consumers, as well as their change over time, it is established that one of the criteria for the effectiveness of highly competitive products is to provide higher consumer value. It is substantiated that the effectiveness of highly competitive products depends on the ability to fulfill the hidden and future needs of consumers. The place of leading users in the process of identification the hidden needs of the market is revealed. The role of design thinking in the process of creating highly competitive products is indicated. It is determined that the integration of technology and design to create a new value of highly competitive products belongs to the criteria of effectiveness.
FEATURES OF UKRAINIAN TOURISM MARKET FUNCTIONING THE CONDITIONS OF PANDEMIC
Authors:   O.M. Beketov National University of Urban Economy in Kharkiv, Tonkoshkur Maksym , Diasamidze Maryna ,   O.M. Beketov National University of Urban Economy in Kharkiv
Published: November 2020

In the article the problems of Ukrainian tourism market functioning are reflected in a period the pandemic of coronavirus. Comparative description of features forming and advancement of tourpriduct is conducted on foreign and domestic resorts. Certainly on the basis of statistical data there is meaningfulness of internal tourism in-process tour operators. The prospects of activation of internal tourism are considered during a pandemic. Introduction is offered in scientific and practical activity of concept resort hub, which the system of touristscomplex maintenance must develop. In particular it is analysed three potential domestic resort hubs by system of indexes which are the basic constituents of classic tourproduct. Problems and defects which influence on the competitiveness of domestic resorts are certain. Measures are offered on the increase of competitiveness of domestic tourism from account of introduction of the service system, which is offered to the tourists on the most popular tourist destinations.
WAYS TO IMPROVE INTERNAL AUDIT OF PAYMENTS TO EMPLOYEES
Authors:   Uman National University of Horticulture, Ivanova Natalia , Mykhailovyna Svitlana ,   Uman National University of Horticulture, Matros Olena ,   Uman National University of Horticulture
Published: November 2020

There is no doubt that the issues of improving the methodological foundations of internal audit of payments to employees in the context of increased competition in all areas of business, the introduction of modern information technologies in the accounting process are relevant. Salaries are not only a source that ensures the life of employees, but their growth affects the increase in labor productivity and profit of the enterprise. Internal audit allows to ensure high-quality accounting of payments to employees, which is important in determining labor productivity indicators and ways to improve it. The purpose of the article is to substantiate the theoretical and methodological basis with the development of practical recommendations for improving the methodology of internal audit of employee benefits in order to improve the detailed audit content. It has been established that in order to ensure the correct and high-quality organization of internal audit, it is advisable to provide for the establishment of the internal audit service as a separate subdivision, providing the necessary number of accountants and auditors in the staff. The methodology of the internal audit of payroll has been improved in order to provide a detailed explanation of the content of the audit. The main objects of the internal audit of employee benefit calculations have been singled out. The sequence of the employee benefit calculations audit was determined. The internal auditor's working documents were formed: A statement of selective verification of vacation pay accrual and a Statement of violations revealed during the audit of employee benefit calculations. Using new changes and suggestions will allow the company’s internal audit service to cover all aspects of accounting and reporting on employee benefits. Preparation results of the internal audit of payments to employees in the form of proposed working documents will ensure that the results of the audit correspond to the actual state of Affairs at the enterprise and ensure the availability of information during the next audit. Prospects for further research should be carried out in the direction of developing a regulatory framework for internal audit, taking into account industry specifics affecting the economic activity of the enterprise.