bluuebunny/crossref_metadata_2025 huggingface dataset:
THE INFLUENCE OF LEADERSHIP STYLE AND JOB SATISFACTION ON WORK LOYALTY AT CV. HARCO NENCY
Authors: Jalukhu Rice Darlina , Yunita Mella , Pakpahan Evelina
Published: December 2024

Objective: This study aims to analyze the partial influence of leadership style on job loyalty, examine the partial impact of job satisfaction on job loyalty, and investigate the combined effect of leadership style and job satisfaction on job loyalty at CV. Harco Nency. Methods: This quantitative research involves 50 employees of CV. Harco Nency, using multiple regression analysis, t-tests, determination coefficient (R²), and F-tests to evaluate the relationships between the independent variables (leadership style and job satisfaction) and the dependent variable (job loyalty). Results: Findings reveal that leadership style significantly affects job loyalty, evidenced by a significance level of 0.000 < 0.005. Job satisfaction also has a significant positive impact on job loyalty, with a significance level of 0.000 < 0.005. Furthermore, leadership style and job satisfaction together significantly influence job loyalty, confirmed by an F-value of 65.592 with a significance of 0.000 < 0.005. Novelty: This study provides insights into the importance of leadership and job satisfaction in enhancing employee loyalty. It highlights the role of other influential factors such as motivation and work enthusiasm, offering a basis for further research on employee loyalty dynamics.
ELECTROMECHANICAL PRESSURE SENSORS BASED ON GRAPHENE: A REVIEW
Authors: Al-mashaal Asaad K. Edaan
Published: December 2024

Nanotechnology can revolutionize the sensor industry by introducing specific nanomaterials to work as sensing elements. Graphene, a two-dimensional carbon allotrope with exceptional electrical and mechanical properties, has emerged as a promising material for developing high-performance pressure sensors. Graphene-based pressure sensors offer significant advantages over traditional sensors, including high sensitivity, wide dynamic range, fast response time, and flexibility. This paper aims to deliver a review on the fundamental mechanisms underlying graphene-based pressure sensors, which includes piezoresistive, capacitive, and field-effect transistor (FET). Recent advancements in graphene-based pressure sensors have opened up new possibilities in various fields, including healthcare, electronics, and robotics. Here, we will highlight these emerging applications and explore the potential future developments of this technology.
PENGARUH WING TIP SUDU ROTOR BLADE TERHADAP UNJUK KERJA WIND TURBIN DENGAN MENGGUNAKAN BLADE NACA 0021
Authors: Firdaus Muhamad , Firdaus Rachmat
Published: December 2024

The use of energy in Indonesia currently has a growing need for energy, this will have an impact on the condition of the energy crisis, dependence on fossil fuels has a very serious threat, therefore there must be alternative energy as a substitute or as a saver of fuel reserves. Currently available fossils such as wind energy, water energy, and solar energy are very abundant in Indonesia. This study aims to develop wind power plants as a source of alternative energy to produce electrical energy, namely wind turbines. A wind turbine is a tool that functions to convert wind power into mechanical power in the form of a shaft rotation, then this shaft rotation is utilized for power generation. This tool is used to meet energy needs and is also used for alternative energy as an effort to save and reduce dependence on fossil energy. In this problem, the author will develop a tool for the influence of the wing tip of the rotor blade on the performance of the wind turbine. The purpose of this research is to calculate how much influence the wing tip has on the performance of the wind turbine on the electric current produced by the wind turbine. By adding variations to the wing tip using NACA 0021. The data obtained in this study are current (A), voltage (V), turbine power (watts), from the results of the research data it was found that the performance of the wind turbine using NACA0021 was the most optimal using a wing tip. at an angle of 15〗^0 in layer 2 with a voltage value of 12.5 (V), current 2(A), turbine power of 25.35 (watts), and efficiency of 0.844.
INCREASING THE EFFICIENCY OF WIRING HARNESS PRODUCTION USING THE RANGKED POSITIONAL WEIGHT AND LARGEST CANDIDATE RULE METHODS
Authors: Arifin Zainul , Sukmono Tedjo
Published: December 2024

In the wiring harness door production activities, the problem that occurs is the lack of achievement of the production target of 6.19% or 6.15 units in January 2023. This is caused by differences in production output at each work station or track which are not balanced resulting in an accumulation of work in progress. In making line balancing, working time measurements are carried out in each wiring harness production operation on the man power production line by using a stopwatch. The purpose of this research is to determine the optimal wiring harness production line and increase the efficiency of wiring harness production according to the company's target line efficiency. The methods used in solving this problem are the ranked positional weight method and the largest candidate rule method. From the results of the line balancing analysis using the ranked positional weight method and the largest candidate rule method, an efficiency value of 96.33% is obtained, the resulting output is 144.5 wiring haness units with 12 work stations. These results are better than before using both methods
TEST OF TIMBAL (Pb) CONTENT IN THE URINE OF CLEANING STAFF AT THE WASTE DISPOSAL PLACE BASED ON AGE BY METHODS OF ATOMIC ABSORPTION SPECTROFOTOMETER
Authors: Wulandari Retno , Hanum Galuh Ratmana
Published: December 2024

A pile of garbage produced by an increase in the needs of the community and can pollute the environment. Lead (Pb) is a heavy metal that is toxic from the air, which can have harmful effects for health. Cadmium (cd) is one of the metal contained in cigarettes tobacco that has a high toxicity properties. Lead (Pb) and Cadmium (Cd) can cause damage to the kidney system. Then the rest of the metabolism is excreted through the urine. This research is for to determine the level of lead (Pb) and cadmium (Cd) and relation between Lead (Pb) and Cadmium (Cd) in urine with the age of the janitor in the garbage dump. In this research, it uses the type of experimental research with 20 urine samples and conducted in March 2021 at the Laboratory of TLM Faculty of Health Sciences Muhhamdiyah Sidoarjo University and UIN Maulana Malik Ibrahim Malang. Data analysis methods use pearson correlation statistics. The results are measured using the AAS method for Timbal (Pb) below the limit 0.15 mg/L and Cadmium (Cd) below the limit 0.01 mg/L. The pearson correlation test of Timbal (Pb) and Cadmium (Cd )is sig. < 0.05, so Ha accepted and it  said  there was a relation between heavy metals in urine and age.
GREEN PRODUCTIVITY TO INCREASE THE PRODUCTIVITY OF SUGARCANE FARMERS WITH COBB-DOUGLASS METHOD
Authors: Marodiyah Inggit
Published: December 2024

Sugarcane is a crop that requires a number of processing steps from planting to harvesting. Green productivity is a viable option to increase the productivity and sustainability of sugarcane. Various planting methods, management strategies (fertilisation), insect/pest and disease management options as well as management of adverse climatic conditions and waste management that not only improve soil fertility and sugarcane productivity are environmentally friendly and safe for the environment. Productivity in the sugarcane farming environment requires improvement so that the sugarcane management process does not adversely affect the environment. The purpose of this study is to determine the factors that affect productivity and recommendations for improving green productivity. Cobb Douglass method to determine the factors in sugarcane farming that affect the sugarcane management process and green productivity is a strategy used to increase productivity and reduce the environmental impact of sugarcane fields. The results of this study found that the output elasticity value of sugarcane farm labour input symbolized (β) in the 2021-2022 period was smaller than the input of raw materials (α), which was 0.39 in units of million rupiah. Based on this, it can be concluded that the input that has the greatest influence on the productivity of sugarcane farmers is labour, as evidenced by the smallest elasticity value, which means that it has a large influence on productivity. So that to increase green productivity is to reduce the cost of expenditure on labour by maximising working time
THE USE OF THE ATUMICS METHOD FOR THE DEVELOPMENT OF DESIGNS FOR WOMEN'S LEATHER BAGS
Authors: Fernanda Daffa Afisona , Jakaria Ribangun Bamban
Published: December 2024

Abstract: Leather bags are popular consumer products, frequently undergoing innovations to meet evolving aesthetic preferences and market demands. While leather artisans continuously experiment with new designs, integrating traditional and contemporary styles remains an underexplored area, especially in the application of batik printing on leather. To address this knowledge gap, this study seeks to enhance leather bag designs by incorporating batik printing, aiming to modernize traditional motifs and elevate the cultural value of these products. Using the ATUMICS method—a structured approach that harmonizes traditional and modern elements through Artifact, Technique, Utility, Material, Icon, Concept, and Shape criteria— the study examined the impact of adding batik printing designs on the feasibility and consumer appeal of leather bags. Findings reveal that leather bags with batik printing achieve higher feasibility scores, with product evaluations improving from 30–65% to 80–100% after applying the ATUMICS method, based on a questionnaire completed by ten experienced artisans. Validity and reliability tests yielded values (validity: 0.716–0.967; reliability: Cronbach's Alpha 0.885) that confirm the robustness of the instrument used. The novelty of this research lies in demonstrating the potential of batik-printed leather bags as a culturally resonant, modern product for broader markets. Implications suggest that integrating traditional patterns with contemporary aesthetics can revitalize interest in leather crafts and serve as a model for other traditional crafts, providing artisans with valuable insights into product differentiation and market adaptation. Future research should expand on design variations in form and color to further enhance the diversity of leather bag offerings and maintain the cultural significance of traditional art forms in modern fashion.
PHYSICAL CHEMICAL CHARACTERISTICS OF JELLY CANDY HYDROXYAPATITE FROM YELLOWFIN TUNA FISH BONE WASTE (THUNNUS ALBACARES)
Authors: Izar Shaflina , Faisal Hendri , Khairunisah Dinda , Nasution Rizka Hasmi
Published: December 2024

Introduction:  jelly candy is a soft-textured candy that is generally given to children with the aim of optimal growth and development with calcium. Hydroxyapatite content in the preparation of jelly candy can be achieved by using the addition of ingredients containing calcium that come from nature, one of which is by using yellowfin tuna fish bone meal as the main ingredient to increase the calcium content in  jelly candy. The aim of the research was to find out that hydroxyapatite from yellowfin tuna bones (Thunnus albacares) can be formulated in the form of jelly candy to determine the hydroxyapatite of yellowfin tuna bones (Thunnus albacares) contains calcium. The research method uses laboratory experimental research. The treatment in this research is a dosage formulation of jelly candy from the bones of yellowfin tuna (Thunnus albacares). The results showed that the higher the concentration of yellowfin tuna bone meal (Thunnus albacares) the higher the calcium levels. The conclusion of this research is that hydroxyapatite of yellowfin tuna bones (Thunnus albacares) can be formulated into dosage forms jelly candy. Yellowfin tuna bone hydroxyapatite (Thunnus albacares) contains calcium and the highest calcium content is in F3 (7%) with a value of 39.3%.
ENHANCING PVDF POLYMER PROPERTIES VIA VARIED BARIUM TITANATE MORPHOLOGIES AND SYNTHESIS TECHNIQUES: REVIEW
Authors: Abdulelah Haider , Sweah Zainab J , Fouad Firas , Modhi Hussein
Published: December 2024

Background: Polyvinylidene fluoride (PVDF) is widely utilized in electronic devices due to its piezoelectric properties, which can be enhanced through the incorporation of barium titanate (BT). However, the impact of various fabrication methods on the crystallinity and beta-phase content of PVDF/BT nanocomposites remains underexplored. Specific Background: Different manufacturing techniques, including 3D printing, electrospinning, solvent casting, and compression molding, influence the structural and functional properties of PVDF/BT composites. The crystallinity and beta-phase content of PVDF are critical for optimizing the dielectric and piezoelectric performance of these materials. Knowledge Gap: There is a lack of comprehensive studies comparing the effects of these fabrication techniques on the crystallinity and beta-phase enhancement of PVDF/BT composites, particularly concerning their dielectric, piezoelectric, and mechanical properties. Aims: This study aimed to investigate the impact of integrating BT into PVDF using various fabrication methods on the crystallinity and beta-phase formation. The goal was to determine how these modifications influence the material’s structural characteristics and, consequently, its electronic properties. Results: X-ray Diffraction (XRD) and Fourier-Transform Infrared Spectroscopy (FTIR) analyses revealed that 3D printing and electrospinning methods significantly enhanced the beta-phase content and crystallinity of PVDF/BT composites compared to solvent casting and compression molding. Scanning Electron Microscopy (SEM) confirmed improved morphological features in the PVDF matrix with these techniques. Novelty: This study provides new insights into how different fabrication methods can optimize the crystallinity and beta-phase of PVDF/BT nanocomposites, which are crucial for enhancing piezoelectric performance. Implications: The findings suggest that 3D printing and electrospinning are superior to traditional methods for fabricating PVDF/BT composites with enhanced piezoelectric properties. These results can guide the development of more efficient electronic devices by selecting appropriate fabrication techniques to achieve desired material properties.
ANALYSIS AND DESIGN OF ANDROID APPLICATIONS FOR PROCESSING CUSTOMER DATA IN PRINTING CV. SUMBER REZEKI
Authors: Dohare Meniada , Fauzi Mohammad , Simanjuntak Perlindungan
Published: December 2024

General Background: CV. Sumber Rezeki, a printing company, currently processes customer orders manually, requiring customers to visit the shop and place orders face-to-face. This method is inefficient and inconvenient for both customers and administrators. Specific Background: There is a growing need for businesses to adopt digital systems to enhance customer service and streamline order processing. CV. Sumber Rezeki’s current system lacks the ability to handle customer data, item lists, and order reports efficiently, resulting in delays and miscommunication. Knowledge Gap: Despite the clear benefits of digital transformation in retail and service sectors, the implementation of such systems in small-to-medium-sized enterprises like CV. Sumber Rezeki has been limited. Aims: The aim of this research is to develop a system that improves customer service by simplifying and digitizing the ordering process, thereby making it faster and more efficient for both customers and the company’s administration. Results: The system design includes features for customer data management, item cataloging, and order tracking through a user-friendly interface. The software development employed a structured approach including system analysis, design, coding, testing (via black-box testing), and ongoing support. Novelty: This study introduces an order management system tailored for a small printing business, enabling customers to place orders remotely and allowing the business to manage these orders in real time. Implications: The implementation of this system increases operational efficiency, reduces face-to-face interaction requirements, and saves time for both customers and staff. Further research is needed to explore scalability and integration with other business processes, such as inventory management and customer feedback mechanisms.
EFFECT OF FISH PROTEIN HYDROLYSATE ON GROWTH, YIELD AND STORABILITY OF SOME FEMALE CUCUMBER HYBRIDS (Cucumis Sativus L) GROWN IN PLASTIC HOUSE IN BASRA
Authors: Hassan Mohammed Khazal , Al-Maliki Abdul Hussein Qasim , Hamza Hamza Abbas
Published: December 2024

General Background: Cucumber (Cucumis sativus L.) is a widely cultivated vegetable, valued for its nutritional and economic significance. Specific Background: The application of biostimulants, such as fish protein hydrolysate, has gained attention for enhancing plant growth and yield. However, the impact of varying concentrations of fish protein hydrolysate on different cucumber hybrids remains underexplored. Knowledge Gap: Despite existing research on biostimulants, the specific effects of fish protein hydrolysate on hybrid cucumber performance, particularly in unheated plastic houses, are inadequately documented. Aims: This study aimed to evaluate the effects of different concentrations of fish protein hydrolysate on the growth and yield of three cucumber hybrids ("Super Faris," "Ballistic," and "Darina") during the winter agricultural season of 2023/2024. Results: Conducted in a randomized complete block design with six factorial treatments and three replicates, the results indicated that the "Darina" hybrid significantly outperformed the other hybrids in key growth parameters, including plant height, stem diameter, leaf count, fruit number, fruit weight, individual plant yield, total yield, and total dissolved solids. Additionally, concentrations of fish protein hydrolysate at 2 and 4 ml L-1 demonstrated significant benefits over control treatments for most vegetative and yield indicators, although no effect on vitamin C content was observed. Novelty: This study provides new insights into the synergistic effects of hybrid selection and biostimulant application in cucumber cultivation. Implications: The findings suggest that the strategic application of fish protein hydrolysate can enhance cucumber production, highlighting its potential as a sustainable agricultural practice to improve crop yield and quality.
IOT-BASED VANAME SHRIMP WATER QUALITY MONITORING PROTOTYPE USING GOOGLE SPREADSHEET
Authors: Arifani Nico Bagus , Wisaksono Arief
Published: December 2024

General Background: Effective monitoring of water quality is crucial in shrimp farming, as poor conditions can lead to significant harvest failures. Specific Background: The integration of Internet of Things (IoT) technology provides a promising solution for continuous water quality assessment, enabling farmers to monitor conditions remotely. Knowledge Gap: Despite advancements in monitoring technologies, there is limited research on the practical implementation of IoT-based systems in aquaculture settings, particularly for Vannamei shrimp. Aims: This study aims to develop an IoT-based water quality monitoring tool using a combination of sensors and cloud-based data storage to enhance shrimp farming productivity. Results: The system incorporates DS18B20, pH, and conductivity sensors linked to an Arduino Uno and NodeMCU ESP8266, successfully transmitting data to Google Sheets. The TDS sensor, DS18B20 sensor, and robotic DF pH sensor demonstrated accuracies of 98.59%, 98.59%, and 94.89%, respectively, with standard deviations indicating good reliability. Novelty: The proposed system offers a user-friendly interface via Google Sheets, allowing real-time monitoring without geographical constraints, making it accessible for farmers. Implications: The findings underscore the potential of IoT technologies in aquaculture for optimizing water quality management, thereby maximizing shrimp production and minimizing economic losses due to harvest failures. This innovative approach could serve as a model for future research and application in sustainable aquaculture practices.
DESIGN AND DEVELOPMENT OF CUSTOMER COMPLAINT SERVICE APPLICATION OF PDAMTIRTANADI BRANCH MEDAN DENAI BASED ON ANDROID
Authors: Gea Eniur , Cut Try Utari  , Taufik Ismail Simanjuntak
Published: December 2024

Objective: This study aims to design an Android-based customer complaint service application for PDAM Tirtanadi Medan Denai Branch, enhancing customer service efficiency and responsiveness to complaints. Methods: A descriptive qualitative approach was employed, gathering data through direct observation, interviews with customers and administrators, and a literature review. The system development process followed stages including system requirements analysis, design, code generation, testing using black-box methods, and support for maintenance. Results: The resulting application enables rapid, accessible complaint submission for users, providing an effective alternative to traditional call center services and significantly reducing response times for issues such as water quality and meter failures. Novelty: This research contributes an innovative approach for water utility companies in Indonesia by incorporating mobile technology to facilitate 24-hour, location-independent access to complaint services, enhancing service transparency and community satisfaction.
SCIENTIFIC THEORETICAL FOUNDATIONS OF THE COUNTRY RISK ASSESSMENT MODEL
Authors: H. Hakimov
Published: December 2024

Objective: This study aims to examine the theoretical foundations and methodologies of the Country Risk Assessment Model (CRAM), focusing on its ability to evaluate country risk through a comprehensive analysis of economic, political, and social indicators. Method: CRAM employs a weighted scoring system, integrating indicators from economic, political, and social domains to construct an aggregate risk score. Data sources include the IMF, World Bank, PRS Group, Transparency International, and the UNDP. Weights for each indicator are derived through regression analysis, expert surveys, and historical correlations with adverse events. Results: The model’s composite index provides a nuanced and multi-dimensional risk assessment, offering valuable insights for investment decisions and forecasting. However, CRAM’s reliance on historical data may limit its responsiveness to rapidly changing risk factors such as political upheavals or sanctions. Novelty: This study highlights the potential for enhancing CRAM by incorporating machine learning techniques to dynamically adjust indicator weights, as well as integrating sub-national data for more precise assessments in large, diverse countries. These improvements could enhance CRAM's predictive accuracy and maintain its relevance in an evolving global risk landscape.
ARTIFICIAL INTELLIGENCE IN AUTOMATING PROCESSES IN BUSINESSES
Authors: Khurshed Sobirov
Published: December 2024

Artificial Intеlligеncе (AI) is transforming thе landscapе of businеss opеrations through thе automation of procеssеs, еnhancing еfficiеncy, productivity, and accuracy. This articlе еxplorеs thе impact of AI on automating tasks across various industriеs, focusing on its advantagеs in strеamlining workflows, dеcision-making procеssеs, and rеducing opеrational costs. It also discussеs kеy challеngеs and futurе trеnds that businеssеs must addrеss to fully lеvеragе AI’s potеntial.
USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN FINANCING INNOVATION PROJECTS IN ENTERPRISES
Authors: Abduvakhitovna Shomansurova Zilola
Published: December 2024

This article reveals the use of information and communication technologies in the financing of innovative projects in enterprises in the context of the development of the innovative economy. In the modern period of development of the national economy, innovations become a strategic factor of growth, affect the composition of social production, change the economic structure of society, stabilize the social situation in the country, and ensure dynamic and stable development of the economy. Modern innovations cannot be imagined without advanced information and communication technologies (ICT). ICT is becoming the main tool and environment for the development and implementation of scientific, economic and social activities. It has been thoroughly revealed that the use of information and communication technologies in the financing of innovative projects in enterprises today is the main factor in increasing competitiveness, production efficiency, optimizing management processes, and increasing labor and capital productivity
FOREIGN MODELS OF STATE REGULATION OF THE CREDIT SERVICES MARKET
Authors: Daughter Allamurodova Khanzoda Kurbanmurad's
Published: December 2024

The article discusses foreign models of state regulation of the credit services market. According to the author, the governments of foreign countries took an active part in maintaining the liquidity of credit organizations through capitalization and refinancing. Prominent examples of such regulation are the French, Singapore and Hong Kong models, which were based on a successful combination of high levels of state intervention with regulatory tactics.
THEORETICAL ASPECTS OF TEACHING SUBJECTS IN AN E-LEARNING ENVIRONMENT
Authors: Ismatovna Asadova Yulduz
Published: December 2024

This article is compiled in theoretical aspects of teaching subjects in an e-learning environment accordance with the information technology science program in education, the methodology for using electronic platforms for students to master independent educational hours allocated to subjects in the conditions of a modular credit system in higher education institutions, in addition, students also have the opportunity to use electronic platforms in educational training sessions in the process of mastering independent educational topics From this article, the student receives the advice he needs and the answer to the questions he search article can be used in the organization of Independent Education of students in all institutions of higher education.
INTEGRATION OF IOT TECHNOLOGIES IN THE WORKPLACE
Authors: Ugli Shukhratov Ma'mur Shukhrat , Ugli Jumanazarov Javlon Shahnazar
Published: December 2024

The integration of IoT (Internet of Things) technology into the modern manufacturing environment provides enterprises with opportunities to optimize production processes, reduce energy consumption and improve product quality. This paper analyzes the application of IoT technology in manufacturing, its benefits and prospects for further development. It also provides information on how Internet of Things technologies are used by global companies and what innovative solutions are created on the basis of this technology. The article also discusses the main challenges and security issues faced when implementing Internet of Things technologies.
THE IMPACT OF OPTIMAL PROFIT TAXATION ON INVESTMENT ATTRACTION
Authors: Ahrorov Zarif
Published: December 2024

In the current economic conditions, most countries of the world are moving along an innovative path of development and use various financial and non-financial instruments for this. One of these financial instruments is the income tax, which in turn is the object of combining the interests of the state, enterprises and the population. Therefore, this study is aimed precisely at the analysis of the formation of a unified income tax system that contributes to the inflow of investments into the innovative development of both the state and an individual enterprise. To date, a large number of financial incentives for innovation are used, such as tax incentives, loans, state subsidies, however, practice shows that not all of them give the desired effect. The formation of a unified system of taxation of profits will create a synergistic effect from the financial mechanism for stimulating investment in innovative development.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND GOOD CORPORATE GOVERNANCE (GCG) ON COMPANY VALUE WITH FINANCIAL PERFORMANCE AS AN INTERVENING VARIABLE
Authors: Ningtyas Dinur Aulia Putri , Rusmawati Zeni , Rusmawati Zeni , Maharani Rieska
Published: December 2024

This research aims to determine the influence of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on company value with financial performance as an intervening variable. CSR variables are measured using CSRI published by GRI G4, GCG variables are measured by audit committee, independent commissioner, managerial ownership and institutional ownership. The financial performance variable is measured using return on equity (ROE) while the firm value variable is measured using Tobins'Q . The type of research used in this research is quantitative research using panel data and analyzed using SPSS Version 25 software. This research uses a purposive sampling technique with the object being raw materials sector companies listed on the Indonesia Stock Exchange (BEI) in 2017-2022. The number of samples obtained was 99 samples. Because the data used was not normally distributed, data outliers were carried out by removing 9 data so that the remaining 90 data would be used as samples. The results of this research indicate that Corporate Social Responsibility (CSR) has no effect on financial performance. Good Corporate Governance (GCG) has no effect on financial performance. Corporate Social Responsibility (CSR) influences company values. Good Corporate Governance (GCG) has no effect on company value. Financial Performance has no effect on company value, Financial Performance cannot mediate CSR on Company Value. Financial Performance can mediate GCG on Company Value.
PERSONALIZATION IN EMAIL MARKETING HOW TO INCREASE OPEN RATES AND ENGAGEMENT
Authors: Muminov Hojiakbar
Published: December 2024

Email marketing remains one of the most powerful tools for digital marketers, with a return on investment (ROI) that surpasses many other channels. However, the effectiveness of email campaigns hinges significantly on personalization. This article explores the critical role of personalization in email marketing, focusing on strategies to increase open rates and engagement. It delves into various personalization techniques, such as segmentation, dynamic content, behavioral triggers, and machine learning algorithms, that can be used to create highly targeted and relevant email experiences. Additionally, the article examines the impact of personalized email marketing on customer retention, loyalty, and overall marketing effectiveness. We also discuss the challenges associated with personalization, including data privacy concerns and the technical complexities of implementing advanced personalization strategies. Supported by over 20 scholarly references, this article provides a detailed, scientific exploration of how businesses can leverage personalized email marketing to drive engagement and maximize their ROI.
ANALYSIS OF THE IMPLEMENTATION OF IMPROVEMENT OF TUBE MATERIAL HANDLING TO SPEED UP THE PICKING PROCESS AT THE RAW MATERIAL WAREHOUSE OF PT. DSV SOLUTIONS INDONESIA (SEMARANG BRANCH)
Authors: Hutauruk Dinda Ovelyta , Budiatmo Agung
Published: December 2024

Warehouses that store various types of materials such as raw materials, semi-finished goods, and finished goods play an important role in the company's logistics system. Warehouse activities are highly dependent on the speed and accuracy of material and information management. This study aims to evaluate the activities of tube material handling strategies in the Raw Material Warehouse of PT DSV Solutions Indonesia Semarang Branch with a focus on identifying activities, impacts on time and costs, as well as risks and obstacles in the tube material picking process. The company's target is to complete 100% within 5 hours, but during July-December 2023 the target has not been achieved. This research uses a qualitative approach, data collection through observation, interviews, and documentation conducted with qualitative analysis. The results of the research on material handling tubes in the Raw Material Warehouse of PT DSV Solutions Indonesia Semarang Branch show that the current storage system is not optimal. The material picking and sorting process is less than optimal when the material is stored in the original box from the customer which contains several SKUs (Stock Keeping Units). As a result, one retrieval process takes 100 minutes and costs Rp 30,720 in employee salaries. In addition, the current storage system risks hindering the achievement of company targets, extending process time, and increasing the risk of material damage. The conclusion of this study is that the tube material handling strategy in the Raw Material Warehouse of PT DSV Solutions Indonesia Semarang Branch is not optimal and needs improvement regarding storage. The use of more organised material handling in tube material storage can improve picking activities and reduce processing time, costs, and the risk of material damage.
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE
Authors: Auwalina Roudlotul , Febriansah Rizky Eka , Sari Dewi Komala
Published: December 2024

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.
THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)
Authors: Imawati Angraini Putri , Yulianto Mochamad Rizal , Sukmono Rita Ambarwati
Published: December 2024

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model.
IMPROVING MECHANISMS OF MANAGING INNOVATION PROCESSES AT SERVICE ENTERPRISES (IN CASE OF UZBEK HOTELS)
Authors: Nizomiddin Qizi Hudayberdiyeva Nargiza
Published: December 2024

Background: Service innovation is critical for enhancing competitiveness and customer satisfaction in the hospitality industry, particularly within hotel enterprises. Specific Background: This article examines the theoretical foundations of service innovation and its significance in the hotel sector, integrating insights from both international research and local practices in Uzbekistan. Knowledge Gap: Despite the growing recognition of service innovation, there is a lack of comprehensive studies that address the unique challenges and opportunities faced by hotels in Uzbekistan compared to global trends. Aims: The aim of this article is to analyze existing literature on hotel economy and service innovation, highlight successful service innovation practices from leading global hotels, and propose actionable recommendations for Uzbek hotel businesses. Results: The review of foreign research, coupled with case studies of innovative practices in both international and Uzbek hotels, reveals key trends and strategies that can be adapted to the local context. Novelty: This work contributes to the existing literature by providing a comparative analysis of global service innovations and their applicability to the Uzbek hospitality sector, thus filling a significant research gap. Implications: The findings underscore the importance of adopting innovative practices to enhance service delivery and operational efficiency in Uzbek hotels, offering valuable insights for stakeholders aiming to improve their competitive edge in the evolving hospitality landscape. Ultimately, the article concludes with recommendations grounded in both international and national experiences in service innovation management, guiding future initiatives in the Uzbek hotel industry.
THE ETHICAL ESSENCE OF THE ANTI-CORRUPTION MENTALITY
Authors: Muhiddinovna Toshpolatova Shirin
Published: December 2024

The ethics of domestic civil servants is determined by the Law of the Republic of Uzbekistan “On State Civil Service”, which very succinctly expresses the relevant professional ethics. In our opinion, the section needs an expansive interpretation. Directly in addition to the Law of the Republic of Uzbekistan “On State Civil Service,” the professional ethics of civil servants is also determined by anti-corruption legislative acts and the National Personnel Training Program.
RAW MATERIALS IN INDUSTRY AND ITS PROPERTIES
Authors: Otabek Olchinboyev , Shavkatbek Egamberdiyev
Published: December 2024

This article provides detailed information about raw materials used in industry. In addition, the types, characteristics and classifications of industrial raw materials are presented. Feedback on improving and updating the properties of raw materials used in industry has been given.
PROBLEMS IN LENDING INDIVIDUALS IN COMMERCIAL BANKS AND WAYS TO ELIMINATE THEM
Authors: Mamadiyarov Zokir , Askarov Sarvar
Published: December 2024

In this article, banks are in the process of digital transformation Problems and current situation in improving retail banking services are analyzed. In particular, in the transformation of the banking system of Uzbekistan, the revision of the bank structure and the optimization of the bank's service processes, the one-step lending system through underwriters and the management of personal funds for users are the most important. comments on the applications. The results of this study are important in studying the factors influencing the development of retail banking services and eliminating problematic situations
CLINICAL AND DIAGNOSTIC CRITERIALS OF LIVER FIBROSIS FORMATION IN PATIENTS WITH CHRONIC VIRAL HEPATITIS C WITH EXTRAHEPATIVE MANIFESTATIONS
Authors: Narziyev I.I  , Oblokulova O.A  , Tohirov F.F
Published: December 2024

Background: Chronic viral hepatitis C (CVHC) is often associated with various extrahepatic manifestations, which may complicate the disease's progression. Specific Background: Cryoglobulinemia, characterized by the presence of cryoglobulins in the blood, has been implicated in the exacerbation of liver conditions, yet its role in CVHC remains inadequately explored. Knowledge Gap: Despite existing knowledge of the relationship between cryoglobulinemia and liver disease, the specific impact of cryoglobulinemia on the severity of liver fibrosis and associated extrahepatic manifestations in CVHC patients requires further elucidation. Aims: This study aims to investigate the prevalence of extrahepatic manifestations and the extent of liver fibrosis in patients with CVHC who also present with cryoglobulinemia, thereby determining the clinical implications of cryoglobulin presence. Results: Our findings indicate that patients with cryoglobulinemia demonstrate a significantly higher prevalence of extrahepatic manifestations and advanced stages of liver fibrosis compared to those without cryoglobulinemia. Novelty: This research contributes novel insights into the aggravating role of cryoglobulins in the clinical course of CVHC, highlighting their potential as biomarkers for disease severity. Implications: These results underscore the need for enhanced clinical monitoring and tailored therapeutic approaches for CVHC patients with cryoglobulinemia, as their condition may predict a more severe disease trajectory and necessitate more aggressive management strategies.
EL PODER DE LA HIBRIDACIÓN GENÓMICA COMPARATIVA DE MATRICES (ACGH): REVOLUCIONANDO EL DIAGNÓSTICO DE LAS ENFERMEDADES DEL NEURODESARROLLO
Authors: Mosquera María Paula Rengifo , Giraldo Lina Johanna Moreno
Published: December 2024

Introducción: El retraso del neurodesarrollo es relativamente frecuente en niños. Las causas genéticas contribuyen de manera significativa a esta enfermedad, pudiendo ser solo una de las manifestaciones que conforman un síndrome genético, por lo que debe estudiarse mediante pruebas genéticas. El síndrome de Sotos es un trastorno genético poco frecuente caracterizado por discapacidad intelectual, sobrecrecimiento y apariencia facial típica que debe considerarse como una posibilidad diagnóstica.
Objetivo: Describir el caso de un paciente pediátrico con retraso del neurodesarrollo, déficit cognitivo, deterioro conductual, epilepsia, hipotiroidismo, sobrecrecimiento y hallazgos dismórficos, sin antecedentes familiares relacionados, con sospecha de un síndrome genético, a quien se realizó array CGH.
Métodos y resultados: Se realizó un aCGH de 180.000 sondas (180K). Se realizó la hibridación mediante el array Agilent® 4x180K SurePrint G3 Human ICGH. Se realizó el escaneo de los datos mediante SureScan®. La toma de datos, el análisis de calidad y el análisis de los resultados se llevaron a cabo con el software Agilent CytoGenomics v5®.
Se detectó una deleción subtelomérica heterocigótica patogénica en la región cromosómica 5q35.2q35.3 con coordenadas genómicas chr5:176517339_179570928. Esta representa una CNV de 3,05 Mb, que involucra 49 genes codificadores de proteínas, 12 de ellos, patogénicos. El Síndrome de Sotos corresponde a una variante en el gen NSD1, localizado en el cromosoma 5q35.2-q35.3.
Conclusiones: El retraso del desarrollo es una condición frecuente en niños, con heterogeneidad clínica y genética, permitiendo sospechar un síndrome genético asociado. El síndrome de Sotos es un trastorno genético poco frecuente caracterizado por sobrecrecimiento, rasgos dismorfológicos y discapacidad intelectual. El Array CGH es la prueba genética que ha demostrado superioridad, con una mayor tasa de diagnóstico y detección de variantes en pacientes con diferentes fenotipos asociados a retraso del neurodesarrollo, permitiéndonos tener un diagnóstico específico para establecer terapéuticas personalizadas, acercándonos a la medicina de precisión.
ALTERATIONS IN HEMATOLOGICAL INDICES IN ANTENATAL AND POSTNATAL MOTHERS WITHIN KERKUK PROVINCE, IRAQ
Authors: Azeez Sarah T. , Bayatli Feedan J. , Bazzaz Ayoub , Chelebi Noorhan A.
Published: December 2024

Background: Variations in some blood indices at antenatal and postnatal periods in Iraqi women are investigated within Kirkuk Province, Iraq. Materials and Methods: The experimental group included 300 pregnant women at third trimester and another 300 postnatal women attended Azadi Hospital, Kirkuk for the period of 12 months compared with 60 control non-pregnant women selected from Kirkuk University students. The blood parameters were analyzed using automated analyzing machine. Results: Hemoglobin (Hb%) had significantly dropped down to (11.83gm/dL±1.04) in comparison with control; however, it significantly (p≤0.022) raised to 12.4gm/dL±1.6) postnatally. Similarly, the packed cell volume (PCV) had significantly (p≤0001-0.03) dropped in pregnant women at antenatal stage to (34.11±7.76%) in comparison with non-pregnant women (37.11±3.33%), but was significantly (p≤0.022) rose, postnatally. Meanwhile, counts of white blood cells (WBC) was significantly (p≤0.001) increased to (11.69x106/dL) in the pregnant than in control (7.42x106/dL); but further rose postnatally to (15.82±4.7x106/dL). Simultaneously, the count of PCV% had significantly (p≤0.037) dropped down in pregnant women (34.11±7.76%) in comparison with their counterparts the control (37.11±3.33%), respectively; but insignificantly rose postnatally, to 36.67±3.8%, and an insignificant decrease was detected in PLT in comparison with their counterparts, the control group, respectively. Conclusion: In almost all healthy pregnant women the hematological indices could normally be altered as a response to nonpathogenic physiological changes in their health status and would soon be recovered, to certain extend, postnatally, though these insights would help in improving health monitoring as well as risk assessment during pregnancy.