HR 2.0: linking Web 2.0 and HRM functions
Authors: Azeem Malik Faisal , Yasmin Robina 
Published: September 2016

Purpose

The purpose of this paper is to identify the possible gaps in use of Web 2.0 tools and human resource (HR) functional performance, and to identify the potential areas of future research for the upcoming researcher and industry practitioners.

Design/methodology/approach

By having a thorough literature review on the said Web 2.0 and HR functions’ concepts, the study develops a conceptual model with seven propositions that assist in answering two major research questions, i.e., whether Web 2.0 tools can benefit the four major functions of human resource management (HRM), and to what extent Web 2.0 tools help HR Managers to reap maximum (efficiently and effectively) out of four major functions of HRM. By identifying the possible gaps in use of Web 2.0 tools and HR functional performance, the study identifies potential areas of future research for the upcoming researcher and industry practitioners.

Findings

HR 2.0 regime (right alignment of Web 2.0 tools and HR functions) will allow both the ends (employee and employer) to drive the organization toward sustainable, long-term business success. Excellence in HR functions following the HR 2.0 concept, can lead the organizations get best desired HR and business outcomes across sectors and industries. Though using Web 2.0 tools in HR functions can encounter various challenges as management of bulky information, time wastage, personal conflicts, threats of losing information confidentiality, etc., but these potential threats can be made less risky by transforming organization culture.

Research limitations/implications

As the scope of the study was limited to the use of Web 2.0 tools in HR practices, the study provided a generic view of the use of Web 2.0 tools in HR domain. Thus the findings should be used only in HR domain in a variety of contexts.

Practical implications

The current study adds value to in the exploration of the link between Web 2.0 and HRM in a systematic way because of the fact that Web 2.0 tools as drivers or facilitating tools can play a vital role in execution of HR practices and processes in a secure, effective and efficient manner. The current study also paves the way for the HR practitioners and researcher to extract manifold benefits from the use of Web 2.0 tools in all of its functions with the right understanding. Critical role of HR can be favorably facilitated by Web 2.0 in favor of both, i.e., employees and the employers which could ultimately enable them to create a competitive edge in the market place. The organizations in general (whether private or public, manufacturing or public, small and medium enterprises or MNEs) can extract the real benefits from the right use of Web 2.0 while performing any of their HR function. Enhanced decision making may also be gained using the right mix of Web 2.0 tools and HR practices in any organization. The study also provides a track to the researchers to excavate more associations among the said constructs and to test these relationships in different industries so that maximum HR challenges may be addressed related to the employee and the HR process.

Social implications

Social implications of the current study can be derived as the main focus is HR practices which are executed by the employees, who if are positively addressed, may gain economic and social up gradations. As for the employers use of Web 2.0 tools in their HR functions not only will bring economic prosperity for themselves but for the employees and the society.

Originality/value

Conceptual analysis of links between the use of Web 2.0 tools and HR functions to draw the attention of HR practitioners to benefit both employers and employees. Though the use of Web 2.0 is being popular in various other business areas but not for internal employees regarding HR functions. Paper provides the conceptual link of Web 2.0 applications, i.e., blogs, wikis, folksonomies, RSS, podcasts and online social networks with human resource functions.