ASSESSMENT OF DEVELOPMENT OF PERSONNEL POTENTIAL OF ENTERPRISES IN MODERN BUSINESS AND ECONOMIC PROCESSES ACCORDING TO THE COMPETENCE APPROACH
Authors: VOLIANSKA-SAVCHUK Lesia , GLUSHKO Tetyana , HORBATIUK Oleksandr , KOSHONKO Olena ,   Khmelnytskyi National University
Published: July 2023

The article established the relationship between the structural elements of the personnel potential and the competencies of employees, which proved the relevance of the application of the competence approach in the management of the personnel potential of the enterprise. The characterization of employee competencies by structural elements of personnel potential was carried out, which made it possible to propose criteria for evaluating the level of competence for various categories of positions (specialists, managers), which serves as a reference point in evaluating the personnel potential of the enterprise. The conceptual provisions of the application of the competence approach in the human resources management system of the enterprise, which are expedient to implement using successive stages, are deepened: competence-oriented formation of human resources, which provides for the optimal competence composition of personnel adapted to changes in the internal and external environment, and the systematic implementation of successive measures to analyze the state of human resources on competence matching, determination of goals and objectives of the formation of human resources focused on the development of competencies, determination of the need for personnel based on competence profiles, development of a plan for the formation of human resources and its implementation; assessment of personnel potential based on the competency approach; providing a system of motivational measures for the development of competencies; management of the development of personnel potential, which consists in training, training, retraining of employees, focused on the acquisition and expansion of competencies, ensuring promotion and career planning, taking into account the level of competence of employees; creation of conditions for the implementation of measures to develop the personnel potential of the enterprise. The conducted theoretical analysis made it possible to draw conclusions that, according to the results of the conducted research, we found an even distribution of the staff of VKF “Bzhilka”, the negative aspects of staffing consist in a low proportion of managers and specialists, a low proportion of employees who have higher education and improve their qualifications, a decrease in the actual numbers Approbation of our proposed methodical support for evaluating personnel potential based on the competence approach using developed evaluation criteria, an expert method for determining the level of competence by main categories of positions, statistical methods for clarifying the consistency of experts’ opinions, and a ranking method for determining the level of personnel potential by components made it possible to receive an overall score of 7.5 points for the group of specialists of VKF “Bzhilka”, and 8.85 points for the group of managers. (from 10). It has been proven that the proposed methodical support for the assessment of personnel potential based on the competence approach allows the application of this assessment method for any banking institutions operating on the territory of Ukraine. It was found that important factors in the management of the development of personnel potential are the creation of an environment favorable for professional development and the development of personnel potential and the improvement of the management organization in order to ensure the necessary conditions for the implementation of measures for the development of the bank’s personnel potential. Ensuring the necessary conditions for the implementation of personnel development measures should be considered: improvement of the functional and organizational structure; improvement of working conditions and organization; appropriate technical, methodical and legal support; supervising the observance of the professional ethics of the behavior of employees; ensuring awareness of employees; deepening and expanding personal security and stability.