bluuebunny/crossref_metadata_2025 huggingface dataset:
Research on Pricing and Marketing Strategy of Luxury Market Based on 4P Theory - Taking Herms as an Example
Authors: Ouyang Huawei
Published: January 2024

This paper embarks on an insightful exploration of pricing and marketing strategies in the luxury market, with Herms serving as a compelling case study. The objective here is to extract valuable insights from Herms' strategies, which can serve as a reference point for elevating the luxury quotient of other brands. To achieve this, the study leverages the renowned 4P theory to dissect Herms' approach comprehensively. Firstly, the paper delves into the captivating enigma of why Herms commands such premium prices. Unpacking the factors that underpin Herms' ability to maintain its high price point is crucial in understanding its exceptional positioning in the luxury market. Equally compelling is the inquiry into the sources of its formidable brand loyalty and impeccable brand image. Moreover, this research scrutinizes the competitive landscape within the luxury marketing sphere by drawing insightful comparisons between Herms and another industry heavyweight, Louis Vuitton. Lastly, the study engages in a discussion regarding the key success factors that have propelled Herms to its prestigious standing. Simultaneously, it also addresses the challenges that the brand faces, recognizing that even a stalwart like Herms encounters hurdles in the ever-evolving luxury market landscape. In sum, this paper not only provides an in-depth analysis of Herms' pricing and marketing strategies but also offers a broader perspective on the dynamics of the luxury market. By distilling the essence of Herms' success and acknowledging its challenges, this research seeks to inspire and guide other luxury brands in their pursuit of even greater opulence and distinction.
Study the Cultural Value and Marketing Strategy of Luxury Brands -Taking Chanel as an Example
Authors: Liu Yiran
Published: January 2024

"Fashion changes, but style endures." - Coco Chanel. Chanel is an extraordinary luxury brand with a rich history. Throughout its evolution, the brand has exhibited traits of uniqueness, inclusivity, and human touch, resulting in the creation of iconic products that embody the brand's culture and allure. This article delves into Chanel's diverse product lines and provides illustrative analyses of select products to illuminate their significance. Notably, the N5 series serves as a prime exemplar. Moreover, this paper adopts a customer-centric approach to delineate the consumer demographics that resonate with Chanel's offerings, aiming to fathom their underlying desires and preferences. The analysis delves beyond the surface to uncover the profound needs and desires of the customers, fostering a deeper connection between the brand and its clientele. Furthermore, a comprehensive evaluation of Chanel's online and offline marketing strategies is undertaken, uncovering both strengths and weaknesses. By identifying the areas that require enhancement, this research aims to provide actionable solutions to fortify the brand's marketing endeavors. In this context, the strategies can be optimized to adapt to the challenges posed by the global epidemic scenario. In light of the prevailing global circumstances, these insights and strategic recommendations are poised to empower Chanel to navigate the ever-evolving luxury market effectively. By embracing its heritage while adapting to contemporary dynamics, Chanel can reinforce its position as a symbol of enduring style, resonating with both existing and new generations of fashion enthusiasts.
The Interaction Between the Implementation of Environmental Policy and the Sustainable Development of Financial Market
Authors: Luo Bei
Published: January 2024

Environment is the material basis for peoples survival and development, but with the rapid development of the economy, especially the expansion of some industries based on the use of environmental resources (such as mining, iron smelting, real estate enterprises and so on) will inevitably have an impact on the environment and produce environmental footprints in production. How to reduce the pollution and damage to the natural environment caused by these environmental footprints without affecting the development of enterprises has become an important issue to be solved in contemporary society. Through the interactive study of environmental policy and sustainable development of the financial market, this paper aims to provide a feasible reference for this topic. However, environmental policy involves many aspects, such as energy, soil, oceans, rare animals and nature reserves. This article mainly discusses policies aimed at energy and waste emissions. This paper uses the research methods of theoretical analysis, literature analysis and review, taking the rise and fall of stocks driven by environmental policies as a starting point, this paper explores the effects of relevant environmental policies on the industrial chain of new energy industries; at the same time, it also quotes Environmental, Society and Governance(ESG), Corporate Society and Responsibility(CSR) and other related terms to discuss the reaction of enterprises and investors to environmental policies in the financial market. This paper finds that environmental policy is conducive to the sustainable development of the financial market, and the development of the financial market can also provide suggestions for the formulation and implementation of environmental policy.
Exploring the Impact of the Destination Blind Box Strategy on Consumer Purchase Intention
Authors: Wang Yuaner
Published: January 2024

This study aims to explore the impact of the destination blind box (DBB) strategy on consumers purchase intention. This study aims to fill the gaps in existing research, explore the relationship between the launch of DBB products and consumers purchase intentions, and specifically find out the core audience distribution and purchase intention factors. This study adopts a mixed methods research design, combining literature review research and questionnaire survey analysis to draw comprehensive conclusions. The literature review shows that DBB products take advantage of consumers novelty hunting psychology, herd psychology and gambling tendency, leading to an increase in blind box consumption and enhanced travel motivation. Research shows that 86% of young people aged 18-35 have high curiosity and purchase intentions for DBB products. In addition, female respondents showed a stronger willingness to purchase compared to male respondents. However, participants aged 40-50 showed minimal curiosity and lower purchase intention due to unfamiliarity with the booking process and time and destination constraints. The implications of the study highlight the effectiveness of the DBB strategy in attracting younger consumers and satisfying their need for novelty and experience. Marketing managers of airlines and online travel agencies should focus on younger consumer groups and consider launching DBB products that cater to womens preferred destinations. Overall, this study contributes to the understanding of consumer behavior in the context of DBB strategies and provides practical implications for the aviation and tourism industries.
The Impact and Development of Modern Internet Financial Technology on the Traditional Financial Industry
Authors: Zhang Kaijun
Published: January 2024

The financial technology industry has experienced significant growth due to the rapid integration of artificial intelligence, big data, cloud computing, Internet of Things, blockchain, and other information technologies into financial businesses. This growth can be attributed to the emergence of a new wave of scientific and technological revolution and industrial transformation. The integration has facilitated the progress of the financial technology industry. This study employs the Logistic regression model to examine the effects on the conventional financial sector. The author's research provides a detailed examination of the developmental trajectory of Internet finance and financial technology, while also assessing the present challenges faced by Internet finance and its repercussions on the conventional financial sector. Through a comprehensive examination of the text in its entirety, a concise overview of the historical and prospective financial environment might yield a more perceptive comprehension of the ramifications of emerging technologies on the conventional financial sector. The present study aims to provide a thorough examination of the paper, with the expectation that it will enable individuals to get a more lucid understanding of the overarching circumstances.
The Economic Impact of Celebrity Endorsements on Coffee Brands: Taking Luckin as an Example
Authors: Cheng Xiaoru
Published: January 2024

This study aims to analyze the economic impact of celebrity endorsements on Luckin coffee brands. The research question focuses on identifying the main changes in sales and evaluating the extent of the economic influence brought about by celebrity endorsements. To conduct this study, the researcher will collect and analyze various factors, including Luckin's product sales data before and after the endorsement period, consumer experience and feedback, and evaluations from industry experts. Celebrity endorsements have become a popular marketing strategy for many companies worldwide, including those in the coffee industry. By leveraging popular public figures to endorse their products, companies hope to gain greater brand recognition and increase sales. However, the effectiveness of celebrity endorsements has always been a topic of debate in the literature. Some studies suggest that celebrity endorsements can significantly boost sales and enhance brand image, while others argue that it may not always be effective. In this study, the researcher aims to investigate whether celebrity endorsements have had a positive economic impact on the Luckin coffee brand. The main objective is to determine the magnitude of the effect of celebrity endorsements on sales and other economic indicators. The findings of this research may provide valuable insights into the effectiveness of celebrity endorsements in the coffee industry, which can be used by marketers and brand managers to develop and improve their marketing strategies.
Using Time Series Models to Predict SP500
Authors: Wang Zihan
Published: January 2024

The S&P 500 index holds significant significance in its reflection of the overall economy, making accurate financial forecasting analysis crucial for investors. This study aims to enhance the understanding of SP500 prediction methods and their practical applications. The study utilized closing price data from January 3, 2022, to June 30, 2023, as the training set, employing three series of models: Simple models, Exponential Smoothing Model, and ARIMA models. Ultimately, a comparison was made between the prediction graphs of the closing prices from July 3 to July 13, 2023, and the evaluation indicators: Root Mean Square Error (RMSE) and Mean Absolute Error (MAE). The ETS (A, N, N) model emerged as the most advantageous with an RMSE of 54.85 and an MAE of 42.28. Furthermore, this study acknowledges the inherent inclination towards random walk patterns within the index, particularly in the realm of real-time forecasting. Through this comprehensive investigation, the models cultivated through this all-encompassing inquiry substantiate the formidable potential vested within the crafting of judicious short-term investment strategies. As such, this research harbors the potential to significantly contribute to the refinement and augmentation of investment approaches in a dynamically evolving financial landscape.
Symbol Marketing: Branding and Promotion of Beauty Products Taking YSL Cosmetics as an Example
Authors: Huang Xiru
Published: January 2024

In this era of rapid economic development, all cosmetic brands are in fierce competition, but homogeneous products are flooding. The brand needs to allow potential customers to firmly choose this product among all the products within a limited time. For brands, it is very important to have a good symbol marketing. There are too many one-sided claims about this marketing strategy. By investigating the cosmetics marketing of the YSL brand in 2016, and the use of 4P theory and some data investigation techniques in the article. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will also leave a deep impression on customers. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will leave a deep impression on customers. But merchants can't do too much marketing, because it may cause customers' resentment. Therefore, symbol marketing plays an important role in the interaction between brands and consumers. It allows brands to target consumer groups more accurately, accelerate their purchase demands, and also allow them to burst into a strong consumption desire in a short period of time, but this marketing method cannot be overdone.
Analysis on the Business Model of Content E-commerce
Authors: Huang Kexin
Published: January 2024

With the rise of We Media and the continuous innovation of social e-commerce, content e-commerce has emerged. Nowadays, those who do content are doing e-commerce, while those who do e-commerce are doing content. Content e-commerce refers to e-commerce that uses content as a link to reach people, obtain consumers, and provide consumer advice to guide consumption. There are various forms of content, including text, audio, images, videos, live streaming, and so on. This article analyzes the business model of Content + Social E-commerce based on interpersonal networks and consumer trust by summarizing existing literature and studying existing content e-commerce platforms and their forms. Finally, this article proposes suggestions for increasing platform supervision, innovating content, and improving the platform supply chain to address the current issues about content e-commerce. The article explores how content e-commerce operates and its impact on purchasing behavior, providing certain reference and inspiration for the marketing and development of the content e-commerce industry.
Research on the Path and Effectiveness of Mixed Ownership Reform of State-Owned Enterprises
Authors: Yin Yue
Published: January 2024

The theme of this article is how enterprises carry out Enterprises of the Composite-Ownership System and investigate it from three aspects: development history, reform path, and reform effect. The article argues that a mixed ownership economy is the core content of Chinas economic system, which aims to improve the productivity and competitiveness of Chinese capital and prompt the unified and mutual development of the state-owned economy and private economy. The article reviews the four stages of the revolution from 1978 to today and introduces the characteristics and policy measures of each stage. The article also discusses two main paths of mixed ownership reform: whole listing and private enterprise participation, and analyzes their impact on the financing, governance, brand, innovation and other aspects of state-owned enterprises. The article finally evaluates the effect of the reform, taking some state-owned listed companies and mixed-ownership enterprises as examples, proving that mixed-ownership reform can improve the management productivity and innovation deficiency of enterprises.
Impact of Digital Inclusive Finance on Financing Constraints of Small and Medium-Sized Enterprises Review
Authors: Sun Qi , Wong FungYi
Published: January 2024

This review examines the influence of digital inclusive finance (DIF) on financing constraints of small and medium-sized enterprises (SMEs). As DIF is introduced to more and more enterprises, it has brought many opportunities to enterprises along with global economic growth. The introduction and development of digital financial inclusion has eased the financing constraints of SMEs, reduced information asymmetry and costs, and improved efficiency and capital availability. Research shows that digital financial inclusion has an alleviating effect on financing constraints. This paper provides a review of current research, including an overview of digital financial inclusion, SME financing constraints, and how digital financial inclusion affects SME financing constraints. In addition, this paper states the possible solutions for how digital inclusion can be more widely promoted. Additionally, this paper finds the shortcomings of the existing research to provide a different point of view for future researchers to look at the influence of digital inclusive finance on the financing constraints of SMEs.
Turn to Streaming Media: Digital Transformation and Innovation of Disney
Authors: Yuan Yimeng
Published: January 2024

Disney, the venerable Hollywood media group, has been the most severely impacted by the COVID-19 pandemic. The pandemic has forced the company to reevaluate its operations and adapt to the new normal. One of the companys most significant moves in response to this challenge was the launch of Disney+, a streaming platform. The platform has quickly gained 100 million global subscribers and has proven to be a beacon of hope for Disneys business. Disneys restructuring around Disney+ has allowed the company to focus more on expanding its global market and improving its competitive advantage in the streaming market. The addition of U.S. traditional media groups such as Warner Media and Viacom in the streaming market has increased competition for Disney. However, with its strong performance with Disney+, Disney has employed to expand its global market to increase its investment in international streaming. This has allowed Disney to gain a stronger presence in key international markets and increase its exposure to a diverse audience. Additionally, Disneys focus on streaming platform assist has helped the company to optimize its operations and improve its competitive advantage. Disneys strong performance with Disney+ has given the company the confidence to stay competitive in the streaming market. With the uncertainty surrounding the future of the streaming market, it is clear that Disneys focus on innovation and expansion will continue to drive its success. The companys investment in international streaming and its commitment to streaming platform assist position it as a strong contender in the market.
Forecast of Bitcoin Prices Based on ARIMA Model
Authors: Huo Fengqian
Published: January 2024

Bitcoin, a pioneering cryptocurrency, has captivated the world with its volatility and price swings. Its price forecasts hold vital importance for investors, policymakers, and technologists. This article delves into the intricate domain of researching and predicting Bitcoin prices, grounded in diverse data exploration and stability assessment. The application of sophisticated predictive models further underscores the analysis, encompassing mathematics, statistics, and AI. Beyond financial gains, these forecasts impact regulatory decisions and technological advancements. This article converges multiple disciplines, bridging finance, technology, and data science to unveil Bitcoin's enigmatic behavior. This paper finds that the ARIMA Model can help predict the price of bitcoin. Its not just about predicting prices; it's about deciphering the potential of blockchain and reshaping our understanding of modern finance in an era of profound technological transformation. So investors should consider bitcoin as a long-term investment. The value of Bitcoin has historically appreciated over time, but short-term price fluctuations are common. Investors should avoid making impulsive decisions based on daily price movements. The second is to use reputable cryptocurrency exchanges and hardware wallets to securely store investors' bitcoins.
Analysis of the Main Factors Affecting Employment Rates in Canada
Authors: Chen Cheng
Published: January 2024

The employment rate, as an important indicator of the level of economic development of a country or region, has always been a focus of attention for governments and economists. The purpose of this paper is to analyze the major factors that affect the employment rate in Canada. The scope of the study covers the whole of Canada. This study collected and analyzed the historical employment data, and analyzed the influencing factors of the employment rate through regression analysis and correlation analysis. Based on the results of the study, it can be concluded that a high level of the economy, inflation stabilization and a high level of technology are the main factors for Canadas high employment rate, while issues such as a low fertility rate and unbalanced regional development may limit the further increase of Canadas employment rate. This study is important for understanding the current situation and future direction of the Canadian job market. It also provides a number of policy recommendations to promote employment growth and economic development.
The Transformation of Economic Growth Pattern and Sustainable Development
Authors: Wang Ke
Published: January 2024

The research background of this paper is the limitations of traditional economic growth models and emphasizes the necessity of transitioning towards sustainable development. The main research theme is to explore the differences between traditional economic growth models and sustainable development models through comparing and analyzing their advantages, disadvantages, and impacts. The research methodology mainly relies on literature review and comparative analysis to support the arguments and conclusions. This paper findings indicate that traditional economic growth models focus on increasing national income and GDP but neglect the issues of resource consumption and environmental pollution. Sustainable development models emphasize the efficient use of resources and environmental protection by reducing reliance on fossil fuels, improving energy efficiency, and preserving the environment. The research conclusion is that the transformation towards sustainable development is a necessary measure to address the limitations of traditional economic growth, and it requires collaborative efforts from governments, businesses, academia, and society to overcome challenges and seize opportunities for sustainable development.
Effective Redistribution of Donated Resources Application of Top Trading Cycles Algorithm
Authors: Wu Xingran
Published: January 2024

Governments and people of many countries have paid more attention to the action of subsidizing people in distressed areas in all aspects. However, many donated resources cannot be accurately allocated to the poor who need them most, which will lead to waste of resources and inefficiency of poverty alleviation. This paper considers the perspective of poverty alleviation through education, and focuses on the problem of imprecise assignment of donated books. This problem is an important issue that needs to be solved immediately, as education for students in less developed areas is a very essential part of helping them get rid of poverty. Reading appropriate books can help improve their cognitive ability and make students develop in a better direction, inspire them to take the initiative to develop in a better direction. This paper applies the Top Trading Cycles algorithm proposed by Shapley and Scarf in 1974 to solve this problem, which can enable students to rematch the donated books they think are useless and exchange them for more suitable books.
An Overview of Casino and Gambling
Authors: Qin Sihan
Published: January 2024

A significant number of individuals engage in the gaming sector due to its association with financial prosperity. The gambling sector has experienced significant growth, leading to a heightened interest among the general public in its wealth and prosperity. Casinos that generate annual revenues in the billions have demonstrated remarkable resilience in the face of economic downturns. This research paper aims to investigate a relatively obscure domain within the gaming industry. It will employ a combination of scholarly theoretical analysis and empirical research to examine various aspects, including game categorization, the mechanics of gaming machines, effective marketing strategies employed by casinos, and the interplay between perceptions of gambling, psychological profiles, and behavioral patterns. The paper additionally investigates the efficacy of doubling and continuous betting techniques and provides recommendations pertaining to the marketing, management, and regulation of the gaming business.
Research on the Effects of Brexit on the UK Economy
Authors: Song Jingwen
Published: January 2024

The study aims to explore the various impacts caused by Brexit on the UK economy. The study uses theoretical and qualitative methods for analysis. The Brexit referendum took place in 2016, and the event in 2020. This caused the UK GDP to decrease. The inflation increased sharply due to Brexit and other factors. Unemployment is rising in the countries as the country faces a labour shortage. The trade has decreased with the EU. The export performance of the UK has worsened. The exchange rate has depreciated as the pound has lost its value. The study makes several suggestions, such as greater trade negotiations with the EU, allowing immigration from other countries, strengthening international position, maintaining depreciated currency, and restoring the status of London as a global financial hub. These suggestions can help the UK achieve higher economic growth and recovery from a slowdown due to higher investment and trade flows.
How Does a Company Being Acquired Affect Rivals Innovation in Technology Industry?
Authors: Hu Yuntian
Published: January 2024

Previous research on mergers and acquisitions has predominantly focused on the companies involved in the acquisition process. This paper aims to extend the scope of study by including the response of rivals, specifically those of the companies being acquired. This paper studies how the rivals of companies being acquired change their innovation in technology industy. This study compares R&D expenses of rival firms before and after the acquisitions to analyze these changes. However, our analysis does not reveal a strong correlation between a company's level of innovation and the occurrence of its rivals being acquired. Other factors such as company size, industry competitiveness, and leverage held by the company appear to influence a company's innovation.To gain a more comprehensive understanding of the impact of rivals being acquired on a company's innovation, further research is required. Future studies should explore additional variables and factors that may mediate or moderate the relationship between M&A activities and innovation outcomes.In conclusion, while our study does not provide clear evidence of the effect of rivals being acquired on a company's innovation, it emphasizes the crucial role of considering multiple dimensions when examining the relationship between M&A and innovation. This study contributes to the ongoing discussion on understanding the complex dynamics of M&A and their influence on firms' innovation strategies.
Research on the Impact of the Adjustment of Fertility Policy on China's National Economy and Society
Authors: Xu Suiheng
Published: January 2024

Since the family planning policy was put into effect, the aging of the Chinas population has become more and more serious, which has hindered Chinas economic and social development. In order to alleviate or even change this trend, China has decided to encourage childbirth and has successively issued the universal two-child policy and Three-child policy. This article adopts literature research and case analysis methods to study the effect of the adjustment of fertility policies on Chinas national economy and society from six aspects. At the same time, the influence of Japans fertility policy on Chinas fertility policy in response to its Sub-replacement fertility problem, which has similar population issues to China, was analyzed. Finally, based on the analysis of the changes brought about by the adjustment of the fertility policy in China, several suggestions were put forward for the adjustment of Chinas fertility policy based on future population trends, providing a reference for the formulation of Chinas fertility policy.
Performance of Chinas Macroeconomic Indicators in a Regression Model-Based Sales Forecasting
Authors: Lyu Kexin
Published: January 2024

The impact of macroeconomic indicators on sales forecasts is a topic worthy of corporate consideration in China. However, previous research on this topic is rarely based on the Chinese context and lacks discussion of specific industry scenarios. In this study, 5 macroeconomic indicators that the Chinese government and people are concerned about are selected and put into the regression model and the AIC model selection criterion to study their performance in sales forecasts of 4 industries in China. It is concluded that under Chinas national conditions, Disposable Income per Capita and National Fixed Asset Investment are two macroeconomic indicators that deserve attention and perform better than other indicators in sales forecasts, and they have hardly been mentioned in previous studies. At the same time, the most appropriate model for sales forecasting in each industry contains different combinations of macroeconomic indicators. It is believed that this result is valuable for companies in various industries, and will be inspiring for subsequent research in the field of sales forecasts.
Empirical Analysis of the Impact of Chinese Commercial Banks on Financial Market Risk Based on the CoVaR Method
Authors: Wang Qikai
Published: January 2024

The paper conducts an empirical analysis using the CoVaR model and data sourced from weekly individual stock returns of listed Chinese commercial banks to examine the impact of individual commercial banks on the entire financial system. Overall, the stock price risk of Chinese commercial banks exhibits a negative spillover effect on the financial market. Based on dCoVaR values from 2006 to 2023 and in conjunction with financial events related to the market over the 17-year period, it is evident that significant events lead to notable negative spillover effects by commercial banks stock price risk on the entire financial system, highlighting their crucial influence on financial market risk.
War, Nationalism, and Money: The Monetary Policy of the CPC from 1937 to 1945
Authors: Wang Junzhe
Published: January 2024

For classical economists, money is a colorless general equivalent. However, according to Zelizer, money is not colorless and has social meaning. According to this point of view, this paper mainly discusses the monetary policy of the Communist Party of China in the base areas of the Anti-Japanese War from 1937 to 1945. By using literature analysis, this article attempts to answer two questions: How did CPC give money social meaning, and how did this social meaning affect the use of money? The article points out that the money designed by the CPC has chosen specific patterns to display the spirit of nationalism and the political views of the CPC. After issuance, the CPC ensured the acceptance of the border money by promoting special alternative names for money and enacting relevant laws. Border money also gained a reputation for its social meaning.
The Impact of XiaoHongShu UGC on Travel Decision-Making of College Students with Different MBTI Personality Types
Authors: Xie Xiaojing
Published: January 2024

With the continuous advancement of We-Media, consumers are gradually starting to use User-Generated-Content on online social platforms as a reference for their travel decisions. Considering that consumers' subjective attitudes can also influence travel decisions, this study selects XiaoHongShu UGC and college students as research subjects, combining the IAM model, innovatively introducing MBTI theory to analyze the impact of XiaoHongShu UGC on travel decision-making of college students with different MBTI personality types through questionnaire surveys and literature research. The study found that there was no significant difference in the overall agreement degree of XiaoHongShu UGC and its impact on travel decisions among college students with different MBTI personality types, but the agreement degree of UGCs content and perceived value had a predictive effect on how XiaoHongShu UGC influenced the travel decisions of college students. During the analysis process, this study also found several issues regarding XiaoHongShu UGC for college student users, such as low information accuracy, information source credibility, clarity, and emotional resonance. Therefore, this study proposes four suggestions to optimize XiaoHongShu UGC, providing new perspectives for online promotion in the tourism market and filling the gap in related research fields.
Research on the Logistics Management of Fresh Produce from the Perspective of Green Supply Chain
Authors: Liu Xufei
Published: January 2024

With the continuous development and change of the times, people have a higher pursuit of quality of life, and the demand and quality requirements of fresh products are increasing, requiring a more refined and suitable logistics management for the context of the times. The existing literature today is mainly from the perspective of traditional supply chain, and the research from the perspective of green supply chain is relatively missing. In this paper, I analyze the current situation of fresh produce logistics system in the context of a green supply chain to analyze the imperfections in this field according to the questionnaire survey and collection, then propose improvement suggestions and measures. The research in this paper will play an effective role in promoting the implementation of green supply chain. At the same time for the environmental awareness supply chain in the construction of society to play a role in calling for, and jointly help the development of green production and life.
Resource Management Solutions for Modern Law Firms: A Comprehensive Database
Authors: Chen Zhaoxin
Published: January 2024

In the modern legal landscape, resource management plays a crucial role in the sustained development of law firms and in delivering high-quality legal services to clients. However, there are still law firms that have deviated from database technology and continue to rely on traditional resource management models, which cannot meet the needs of modern enterprise management. This paper aims to explore the current status of resource management in law firms and introduces the design of a universal resource database tailored to the needs of law firms, lawyers, and clients. This paper provides a detailed introduction to the design of the comprehensive resource management database from the perspectives of requirement analysis, conceptual level design, logical level design and physical level design. The comprehensive database primarily store data related to staffs, orders, and clients, providing efficient resource management, and allowing for further expansion on this foundation. Effective resource management is paramount for law firms to maintain their competitiveness and provide excellent legal services, ultimately enhancing the overall client experience.
A Review of Localization Marketing Strategy of Starbucks in China
Authors: Xia Yuhao
Published: January 2024

This study explores the localized marketing strategy of Starbucks, a world-renowned coffee chain brand, in the Chinese market, as well as the challenges and opportunities it faces. This article comprehensively analyzes Starbucks' localized marketing strategy in the Chinese market through an extensive search of relevant literature, including consumption grading and peripheral product sales. The literature review method helps to comprehensively understand the implementation and effectiveness of Starbucks strategy in the Chinese market. This study found that Starbucks has adopted multi-level localization strategies in the Chinese market, such as consumption grading and peripheral product sales, to adapt to local culture and market needs. These strategies help deliver a personalized coffee experience and build potential brand loyalty. However, Starbucks still faces the challenge of price competition. Therefore, it is recommended that Starbucks increase cooperation with local market products to improve price competitiveness and further segment consumer categories to meet different needs. These improvement suggestions are expected to help Starbucks better adapt to the Chinese market and improve market competitiveness, while also providing useful lessons for other multinational companies entering emerging markets.
The Application of the Capital Asset Pricing Model (CAPM) in China's Financial Market: An Analysis of Regulatory Impact and International Comparison
Authors: Tang Zixuan
Published: January 2024

As the world's second largest economy, China is also one of the world's biggest emerging economies. The Capital Asset Pricing Model (CAPM) is one of the most classic pricing models, and China's asset pricing model has gained a lot of experience from it. This research investigates the application of the CAPM in China's financial market, focusing on the influence of financial market regulation and conducting a comparative analysis with international markets. CAPM is a fundamental asset pricing model used to estimate asset expected returns and risks based on their covariance with the overall market portfolio. The study aims to analyze the practical implementation of CAPM in China's financial market, considering the impact of financial market regulation on the model's effectiveness. Key variables such as market data, risk-free rates, and stock returns are utilized, with specific adjustments made to accommodate China's unique regulatory environment. The research's significance lies in providing valuable insights into asset pricing and risk assessment in China's financial market, as well as implications for investors and policymakers. By comparing the results with international markets, this study contributes to a broader understanding of the CAPM model's applicability and effectiveness in diverse regulatory settings.
Research on the Development of Green Finance Policies in China -Based on Policy Data from Beijing
Authors: Wu Yutong
Published: January 2024

With environmental problems being severer these years, developed countries first started to find out possible solutions. In 2015, after thousands of tries from various aspects, United Nations Climate Change Conference proposed The Paris Agreement in which governments started to pay great attention to the concept of green finance. China has shown her determination in process of green finance development and released wide-ranged green finance policies for different areas. In 2016, the Chinese government proposed Guiding Opinions on Building Green Financial System in which made a comprehensive and detailed plan for green finance developing. Provinces and cities followed the step of central government and issued relative policies in recent years. This article based on green finance policies in Beijing and analyzed the components and tendency of policies. It is apparent that the proportions and tendencies of various policies approximately fit the proportions and development of different financial instruments. While there exists disproportion in existing green finance system in China. Green credit accounts for the largest part and is advanced even comparing with developed countries. Green fund and green insurance are relatively underdeveloped and deserved to be improved in future. The Chinese government should consider new methods and implement instruments to deal with the recent recession and worldwide financial shocks. Comprehensive green finance policy system is decisive and plenty of foreign new financial products should be imported.
Poker's Paradox: The Interplay of Skill, Chance, and Game Theory
Authors: Su Yuheng
Published: January 2024

The intricate dance between skill and chance in poker has been a topic of enduring debate, resonating not just among game enthusiasts but also in legal, economic, and cultural corridors. Drawing from historical underpinnings and foundational principles of game theorypioneered by the likes of Emile Borel and notably advanced by John Von Neumannthis paper delves into the intricate interplay of skill and chance in poker. By introducing a comprehensive model that employs game theory principles, we navigate poker's multidimensional landscape, demonstrating that these elements are inextricably intertwined. Our analysis reveals that while the draw of cards introduces an inherent element of chance, a player's prowess in decision-making, strategizing, bluffing, and opponent interpretation is paramount to long-term success. This dual nature of poker where both skill and chance operate in tandem is what makes it a subject of such profound interest and complexity. By presenting poker in this nuanced light, our study seeks to break down traditional dichotomies and offers a more holistic understanding.
The K-pop Economic Model's Application in China
Authors: Yichen Liang
Published: January 2024

This paper examines the potential introduction and development of the K-pop economic model in China, specifically focusing on Wajijiwa Entertainment. K-pop has gained global recognition for its systematic talent development, fan engagement, merchandising, and branding. This paper employs a qualitative research method to investigate the potential introduction and development of the K-pop economic model in China, specifically focusing on Wajijiwa Entertainment. Wajijiwa Entertainment, a prominent player in the Chinese idol industry, has adopted elements of the K-pop model. Despite initial success, several challenges, including the impact of the COVID-19 pandemic and product quality issues, need addressing. The research concludes that though the Chinese idol industry has made strides in implementing the K-pop economic model, several issues still need addressing. To further succeed, it must guide fan behavior towards rational consumption, provide more platforms for idol promotion, enhance training systems, and improve operational strategies and product quality. Effective communication with fans is also essential to bolster engagement. While this study primarily focuses on Wajijiwa Entertainment, it highlights the potential for growth and economic impact in the evolving Chinese idol industry.
Spillovers in the U.S.-China Stock Markets - A Study of Returns and Volatility under Full Sample Periods and Multi-Special Periods
Authors: Wang Yifei
Published: January 2024

This paper adopts the ARMA-GARCH model and selects the S&P500 and the SSEC to study the return rate and volatility spillover effect of the US stock market(USM) and the Chinese stock market(CSM) in the full sample period, the Chinese stock market crash in 2015 and the duration when coronavirus spread. In both the full sample period and the two specific periods, it is discovered that the USM significantly increases the return on the CSM. While the CSM barely has any impact on the USM. Although the impact is favorable over the whole sample, it is less pronounced during the The pandemic caused by the novel coronavirus and the China's 2015 stock market debacle. In the whole sample, the S&P500 is unaffected by the SSEC's volatility, whereas the SSEC is significantly harmed by the S&P500's volatility. The S&P500's volatility will have a major beneficial influence on the SSEC, but it won't be communicated from the SSEC to the S&P500 during the global spread of COVID-19. Both of the fluctuation transmission to each other were negligible during the 2015 stock market turmoil. For risk management and stock asset allocation, this study can offer important information to financial institutions, everyday individuals, and governments.
Analysis of Influencing Factors on Grain Output in Hebei Province Based on Multiple Linear Regression Analysis
Authors: Wenyue Wang , Mengyang Liu
Published: January 2024

Food problem is one of the major problems facing the world today. Only with food can people feel at ease. In this paper, the influence of multiple linear regression analysis on grain output was carried out according to the six indicators of total power of agricultural machinery, effective irrigation area, conversion amount of agricultural fertilizer application, pesticide use, sown area of grain crops and affected area in Hebei Province from 2000 to 2021. Through a series of fitting tests, it was found that the total power of agricultural machinery, the effective irrigated area, the sown area of grain crops and the affected area would all have a significant impact on the grain output of Hebei Province, and the test results were conducive to further guiding the general direction of grain yield increase in Hebei.
The Benign Brand Operation of Professional Sports Leagues: A Case Study on Real Madrid
Authors: Han Rongzhe , Li Jianwei , Ma Yuxuan
Published: January 2024

Real Madrid's profitability continued to grow during the epidemic period, making it a rare club in Europe to still be profitable during COVID-19. Based on this event, the purpose of this exploration was to exploare what kind of management style and business strategy Real Madrid used during the epidemic period of 20192022. Using Real Madrid as a case study, this paper analyzed the information sources applied to Real Madrid's revenues in different aspects as well as Real Madrid's business formula. The first reason was Real Madrid's market management philosophy, and the corresponding recommendation was to increase fan loyalty by strengthening the development of the players and improving the rights of the fans, along with digital marketing tools. The second reason was Real Madrid's excellent youth training system, and the corresponding recommendation was to make more use of modern data analysis systems to track the development of each player. The third reason was Real Madrid's team culture, and the recommendation was to utilize the celebrity effect to promote the team's culture. The main objective of such an exploration was to help national soccer clubs learn from Real Madrid's successful management model to improve their profitability.
Economic Growth in China: The Impact of Globalization
Authors: An Yiwei
Published: January 2024

Globalization is an intrinsic part of todays economic exchanges. This research investigates the impact of globalization on Chinas economic development. For inferences, it relies on a comprehensive literature review of relevant material published within the last 10 years. The focal themes in the literature review include knowledge transfer, trade expansion, and FDI. Consequently, the study concludes that globalization has had a substantial impact on China's economic development. It establishes that China has been able to close the technological divide, expand its industrial base, and boost productivity as a result of technology transfer in and out of the country. Furthermore, China has become a major exporter given the trade expansion involved in globalization. The resultant FDI has aided China's economic growth by facilitating infrastructural and industrial growth. China's human capital growth is enhanced by the transmission of knowledge through collaborations and educational exchanges. Future studies should, however, examine the nuances of economic growth through the globalization prism.