bluuebunny/crossref_metadata_2025 huggingface dataset:
IMPLEMENTASI MODEL KADERISASI MAHASISWA UNTUK MEMBANGUN KARAKTER UNGGUL DI MASJID SALMAN
Authors: Najamunnisa Anis , Darmawan Cecep , Nurbayani K Siti
Published: May 2019

Generasi muda merupakan generasi yang membutuhkan figur yang baik untuk menjadi teladan dalam bersikap dan berperilaku. Namun, keadaan moral mengalami kemerosotan, sehingga menyebabkan terjadinya perilaku menyimpang dalam kehidupan sosial. Dalam hal ini, perlu adanya dasar pembinaan karakter, agar generasi muda tidak mudah terjerumus ke dalam hal-hal negatif, salah satunya melalui generasi muda terdidik mahasisiwa. Insan muda yang terdidik menjadi harapan agar menjadi benteng dan menularkan karakter unggul pada masyarakat. Dalam hal ini, Masjid kampus Salman ITB, memiliki tujuan untuk mendidik mahasiswa agar tidak mudah terpengaruh ke dalam hal-hal yang negatif, salah satunya melalui kegiatan rutin program kaderisasi. Kaderisasi Salman yang bertujuan untuk mengkader mahasiswa agar dapat mewariskan nilai-nilai yang terkandung di Salman. Penelitian ini menggunakan pendekatan kualitatif yang menekankan kepada gambaran mengenai kegiatan kaderisasi Salman dalam membangun kualitas karakter mahasiswa yang unggul. Pengumpulan data dilakukan dengan teknik observasi, wawancara mendalam, dan studi dokumentasi. Peneliti melakukan kegiatan wawancara mendalam dengan beberapa informan. Hasil penelitian menunjukkan bahwa; pertama, melalui kegiatan kaderisasi Salman, mahasiswa dilatih untuk berpikir cara menyelesaikan permasalahan, tidak hanya menyelesaikannya namun harus memiliki visi jangka panjang. Kedua, model yang diterapkan dalam kegiatan kaderisasi Salman menggunakan model pembergaulan, dengan cara mengenalkan mahasiswa dengan sesamanya, memperkenalkannya dengan tokoh-tokoh inspiratif, agar dapat menularkan semangatnya, dan memberikan peran yang berupa tanggung jawab untuk dilaksanakan. Ketiga, upaya memonitoring peserta kaderisasi melalui kegiatan usroh (keluarga/mentoring) bagi mahasiswa yang berada di Bandung, dan memberikan buku saku untuk dilaporkan perkembangannya bagi mahasiswa di luar Bandung. Keempat, kendala yang dihadapi dalam kegiatan kaderisasi Salman diantaranya kurangnya koordinasi antarpanitia, kurangnya sarana dan prasarana, dan perubahan cuaca yang sulit di prediksi. Adapun solusi yang dilakukan diantaranya memperbaiki kembali koordinasi antarpanitia, memperbaiki dan mengganti sarana dan prasarana yang rusak, dan panitia serta peserta diingatkan agar lebih sigap saat menghadapi perubahan cuaca..
REVITALISASI GURINDAM DUA BELAS KARYA RAJA ALI HAJI SEBAGAI PENDIDIKAN BERBASIS KEARIFAN LOKAL ETNIS MELAYU
Authors: Sirait Lisken
Published: May 2019

Gurindam Dua Belas adalah puisi lama dari bumi Melayu karya Raja Ali Haji. Tulisan yang dituangkan dalam bentuk puisi lama Gurindam Dua Belas ini memiliki banyak pesan moral baik dilihat dari aspek pendidikan, agama, dan budaya. Selain sebagai ulama beliau dijuluki sebagai Bapak sastrawan sekaligus sebagai Pahlawan Nasional dari Propinsi Kepulauan Riau. Beliau menamakan Gurindam Dua Belas dikarenakan terdapat dua belas pasal yang terdiri dari dua bait, tiap bait terdiri dari dua baris kalimat dengan rima yang sama, dan merupakan satu kesatuan yang utuh. Baris pertama berisikan semacam soal atau masalah atau perjanjian dan baris kedua berisikan jawaban atau akibat dari masalah atau perjanjian pada baris pertama. Gurindam Dua Belas tidak saja terdengar indah saat diucapkan akan tetapi banyak pesan moral yang disampaikan di dalamnya seperti himbauan dan nasihat sejalan dengan ajaran agama dan pendidikan secara formal. Uniknya, isi dari Gurindam Dua Belas ini ditujukan kepada semua usia dimana ada himbauan dan nasihat terkait kewajiban anak kepada orang tua, orang tua kepada anak, kewajiban bangsawan kepada masyarakatnya, budi pekerti, nasihat, beribadah kepada Tuhan Yang Maha Esa, dan bagaimana hidup bermasyarakat yang baik. Melalui puisi Gurindam Dua Belas tersebut, Raja Ali Haji bermaksud memberikan pelajaran terkait dengan nilai, norma, dan etika yang memiliki koherensi melalui pengajaran agama, pendidikan, politik, filsafat, dan hukum.
FAKTOR YANG MELATARBELAKANGI PERUBAHAN GAYA HIDUP ANAK PADA KELUARGA TENAGA KERJA WANITA
Authors: Wahyuni Sri , Ruyadi Yadi
Published: May 2019

Didalam suatu keluarga, umumnya selalu diterapkan nilai dan norma sosial guna membentuk dan mencapai keluarga yang sejahtera. Salah satu tujuan wanita di Desa Mekarjaya memilih bekerja sebagai tenaga kerja wanita adalah agar dapat hidup lebih baik. Seperti kondisi finansial yang tidak cukup mendukung dalam kesejahteraan keluarga dan benar-benar ingin membantu suami dalam mencari nafkah serta memenuhi kebutuhan salah satunya adalah pendidikan anak. Gaya hidup anak keluarga TKW di Desa Mekarjaya berbeda dengan gaya hidup anak yang bukan keluarga TKW, hal tersebut terlihat dari pergaulan dan tingkah lakunya sehari-hari didalam masyarakat. Keluarga yang ditinggalkan sosok ibu tidak luput dari berbagai permasalahan, salah satunya adalah gaya hidup. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode studi kasus untuk mendapatkan gambaran mengenai faktor yang melatarbelakangi gaya hidup anak keluarga TKW di Desa Mekarjaya. Teknik yang digunakan dalam pengumpulan data adalah teknik observasi, wawancara, studi dokumentasi dan studi literatur. Hasil penelitian menunjukkan bahwa terdapat faktor yang melatarbelakangi gaya hidup anak keluarga TKW yaitu faktor yang berasal dari dalam individu itu sendiri (internal) dan faktor yang berasal dari luar diri individu (eksternal). Adapun diantara faktor internal meliputi sikap, pengalaman dan pengamatan, kepribadian, konsep diri, motif dan persepsi. Sedangkan faktor eksternal diantaranya yaitu kelompok referensi, keluarga, kelas sosial serta kebudayaan.
AKTUALISASI PIIL PESENGGIRI SEBAGAI FALSAFAH HIDUP MAHASISWA LAMPUNG DI TANAH RANTAU
Authors: Minandar Camelia Arni
Published: May 2019

Piil pesenggiri adalah salah satu kearifan lokal yang berasal dari daerah Lampung. Piil pesenggiri ini merupakan falsafah hidup bagi orang Lampung. Dengan kata lain, piil pesenggiri merupakan nilai dan norma yang mengatur tata hidup masyarakat Lampung sebagai makhluk sosial. Piil pesenggiri ini dijadikan sebagai landasan dalam berpikir, bertindak dan juga berperilaku oleh masyarakat Lampung dimana pun mereka berada. Terdapat 4 aspek dalam piil pesenggiri, tetapi dalam penelitian ini hanya difokuskan pada 3 aspek saja, yaitu nemui nyimah (ramah tamah dalam menyambut tamu), nengah nyappur (mudah berbaur dalam masyarakat), dan sakai sambayan (tolong menolong dan bergotong royong). Penelitian ini bertujuan untuk mengetahui bagaimana mahasiswa Lampung dalam menerapkan piil pesenggiri sebagai falsafah hidup selama ia berada di tanah rantau. Penelitian ini menggunakan metode deskriptif, karena penelitian ini bermaksud untuk mendeskripsikan, menganalisis, dan kemudian akan mengambil suatu generalisasi tentang penerapan piil pesenggiri sebagai falsafah hidup mahasiswa Lampung yang sedang menempuh pendidikan di Kota Bandung. Hasil penelitian mengungkapkan bahwa penerapan piil pesenggiri selama mahasiswa Lampung berada di tanah rantau mengalami hambatan. Hambatan ini dirasakan ketika mahasiswa Lampung menerapkan piil pesenggiri ini di lingkungan sekitar tempat tinggal di tanah rantau. Hal tersebut terjadi karena adanya faktor internal yang berasal dari dalam diri mahasiswa Lampung itu sendiri, serta faktor eksternal yang berasal dari luar diri mahasiswa Lampung tersebut. Dari adanya hambatan tersebut, terdapat beberapa upaya yang dilakukan oleh mahasiswa Lampung untuk mengatasi hambatan dalam menerapkan piil pesenggiri di lingkungan sekitar tempat tinggal selama berada di tanah rantau.
FUNGSI EDUKASI TAMAN KOTA PATIH SAMPUN PEMALANG SEBAGAI RUANG PUBLIK BAGI MASYARAKAT
Authors: Rini Hartati Sulistyo , Afriyani Rizki Wulan
Published: May 2019

Tujuan penelitian ini adalah untuk mengetahui fungsi edukasi yang ada di Taman Patih Sampun Pemalang, dan untuk mengetahui tantangan pemanfaatan taman terkait dengan fungsi edukasinya tersebut. Penelitian ini menggunakan metode studi kasus, dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Informan yang terlibat dalam penelitian ini berjumlah 24 orang dengan sebaran yang berasal dari kategori pengunjung, pengelola taman bacaan, petugas kebersihan dan parker, dan pemerintah setempat. Teknik analisis sata kualitatif yang dugunakan adalah model interaktif. Alat analisis yang digunakan adalah konsep ruang publik Habermas dan Carr. Hasil penelitian menunjukkan bahwa: 1) Terdapat beberapa fungsi edukasi di taman ini seperti edukasi lingkungan, sebagai tempat stimulan untuk meningkatkan minat baca masyarakat, dan sebagai ruang belajar alternatif, 2) Terdapat beberapa tantangan yang dihadapi seperti pengabaian larangan membuang sampah sembarangan oleh beberapa pengunjung, pengelola fasilitas membaca yang tidak rutin beroperasi, serta minimnya tempat teduh sebagai tempat yang sering digunakan untuk melakukan kegiatan belajar atau kerja kelompok.
STRATEGI PERENCANAAN DAN PENGEMBANGAN OBJEK WISATA (STUDI KASUS PANTAI PANGANDARAN KABUPATEN CIAMIS JAWA BARAT)
Authors: Hidayat Marceilla
Published: May 2019

Tourism can be defined as a whole activity by people who do traveling to stay in one place out of the daily activities for not more than one year for leisure, business, and other purpose. Ecotourism as mentioned on UU No.9 year 1990, article 16 as an objects groups for an attractive tourism can be defined as a unique travel at national park, forest and nature tourism. Bay tourism and marine tourism is a part of Ecotourism. Marine tourism development in general is an effort for developing and using tourism object and marine tourism in Indonesian sea. The consumers behavior patterns from the tourist, they are not focus on leisure enjoying sun, sea and sand but change to higher tourism, that is enjoying the product or cultural creation and heritage. Than nature or ecotourism from one place to other country. This change need to be taken care with a lot of development tourism product also promotion on government and self investor. Marine tourism activities will need a big investment, condition, and law. To handle all this complex problems with optimal, will need to arrange regulation in order using the potential of the sea for tourism activities in marine tourism development. Indonesia so rich with marine assets that can be use or oriented, so that the marine tourism development paradigm must be handle soon with the regulation from all parties, to explore all marine tourism potential through strategic planning with obeying the save principal.
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM IMAJINASI TAMAN BUNGA NUSANTARA (Survei terhadap Pengambil Keputusan Rombongan Wisatawan Nusantara Untuk Berkunjung Ke Alam Imajinasi Taman Bunga Nusantara Kabupaten Cianjur)
Authors: Putri Ayunda Purwanti , Novalita Dewi Pancawati
Published: May 2019

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Alam Imajinasi Taman Bunga Nusantara. Alam Imajinasi Taman Bunga Nusantara is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Alam Imajiansi Taman Bunga Nusantara has decreased from 2005 to 2009. The most drastic decrease of tourist visit happened in 2009 till 65%. Promotion mix is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence promotion mix toward visitin decision Alam Imajinasi Taman Bunga Nusantara. The purpose of this research is to find promotion mix influence visiting decisions to Alam Imajinasi Taman Bunga Nusantara. Promotion mix consists of direct marketing, sales promotion, advertising, interactive/internet marketing, and public relations. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 18.0. The result of this research is promotion mix influence significantly 86,3% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of promotion mix which had an influence on visiting decisions of direct marketing, sales promotion, interactive/internet marketing, and public relations and there was one variables that had no effect on visiting decisions was advertising.That it can be concluded that direct marketing, sales promotion, interactive/internet marketing, and public relations strong influence the visiting decision on Alam Imajinasi Taman Bunga Nusantara.
IMPLEMENTASI PROGRAM TOTAL QUALITY SERVICE DALAM UPAYA MENINGKATKAN KEPUASAN TAMU DI HOLIDAY INN RESORT BATAM
Authors: Saman Saefuloh , Gaffar Vanessa
Published: May 2019

Study was to obtain findings on the effects of total quality service program to the satisfaction of guests at the Holiday Inn Resort Batam. Total Quality Service (TQS), is a fusion of all the functions of the company into a holistic philosophy that builds upon the concept of quality, teamwork, focusing on the customer (customer focus), the involvement of the total (total involvement), as well as continuous improvement. The method used in this study is descriptive and verification, with explanatory survey methods. The sample size is a number of long stay guests 79 using systematic sampling method. While the analytical technique used is multiple regression. The research results showed that total quality service has a significant effect on guest satisfaction. The results of calculations obtained Fhitung = 20,389, while Ftabel of the standard error 0.05 is 2.30. This shows that the total quality service effects guests satisfaction. The value of determination coefficient of 0.499. it showed that 44.9% guest satisfaction is influenced by total quality service while the remaining 55.1% is for other factors that affect guest satisfaction.
PENGARUH FAKTOR-FAKTOR PENARIK KEPARIWISATAAN WISATAWAN ASAL MALAYSIA TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA PEKANBARU (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Pekanbaru)
Authors: Mukiroh . , Setiyorini Heri Puspito Diyah
Published: May 2019

Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.
PENGARUH PHYSICAL EVIDENCE OBJEK WISATA PEMANDIAN AIR PANAS CIWALINI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Wisatawan Nusantara Pemandian Air Panas Ciwalini-Ciwidey Kabupaten Bandung)
Authors: Ananda Rizka Putri , Ahman Eeng , Ridwanudin Oce
Published: May 2019

Kabupaten Bandung is one of regions that has a lot of potential tourism object since it has many alternative destination for tourists to visit.One of the strenght of Bandung tourism are the enormous number of eco tourism objec ts that can be managed as best tourism area.Pemandian Air Panas Ciwalini is one out of 28 ecotourism destination that lays in Kabupaten Bandung.Every year the amount of visitors who visit pemandian Air Panas Ciwalini are fluctuated, which is seems to be decreased in the last two years.Based on the data, a research of effort on increasing the amount of visitor through management of physical evidence inside the site had been conducted.The aims of this research is to gain the result of examination about (1) Physical evidence which consist of facililty exterior, facility interior and other tangibles in the tourism object Pemandian Air Panas Ciwalini. (2) Visiting decisions which consist of choosing the tourism product, choosing the brand, choosing the travel agent, amount of visiting, and decision of visiting time of the tourist to Pemandian Air Panas Ciwalini. (3) The effect of physical evidence to the decision of the tourist on visiting Pemandian Air Panas Ciwalini.The object of this research is to acknowlegde the physical evidence which consist of facility exterior, facility interior and other tangibles on the the local tourist’s decisions to visit Pemandian Air Panas Ciwalini.The kind of research is descriptive and verivicative which use explanatory survey method.Population in this research was the domestic tourist from accros the country in Pemandian Air Panas Ciwalini.100 people had been taken to be the samples of the research which is using simple random sampling.Data analysis technique that is used in this research is Path Analysis MethodThe result on hipothesis examination showed that the physical evidence which consist sub variable such; exterior facilities,interior facilities and other tangibles, gives effects on visiting decisions to Pemandian Air Panas Ciwalini Interior facilities deliver the highest effects on taking the visit decision, whereas eksterior facilities give the lowest effects.
PENGARUH KEUNGGULAN BERSAING DI KAWASAN WISATA AIR PANAS TAMAN AIR SABDA ALAM HOTEL DAN RESORT CIPANAS KABUPATEN GARUT DALAM MENINGKATKAN KEPUTUSAN BERKUNJUNG (Survei Terhadap Pengunjung di Kawasan Wisata Air Panas Taman Air Sabda Alam)
Authors: Fitriyani Pipit , Waluya Bagja
Published: May 2019

Kabupaten Garut memiliki banyak potensi unggul untuk ditawarkan kepada wisatawan khususnya dalam bidang pariwisata. Salah satu potensi pariwisata di Kabupaten Garut adalah Cipanas Kecamatan Tarogong yang memiliki banyak atraksi wisata salah satunya adalah Kawasan Wisata Air Panas Taman Air Sabda Alam. Berdasarkan data kunjungan, pertumbuhan kunjungan di Taman Air Sabda Alam mengalami pertumbuhan yang paling kecil dibanding dengan pesaingnya pada tahun 2008-2009. Akan tetapi pada tahun 2009 ke 2010 Taman Air Sabda Alam berhasil meningkatkan jumlah kunjungan sebesar 8,6%. Hal ini menunjukkan bahwa Taman Air Sabda Alam terus berusaha untuk meningkatkan jumlah kunjungan melalui berbagai strategi. Sehingga diharapkan Taman Air Sabda Alam untuk lebih meningkatkan eksistensinya dalam meningkatkan jumlah kunjungan. Salah satu upaya untuk meningkatkan dan mengembalikan jumlah kunjungan adalah dengan melaksanakan strategi keunggulan bersaing. Jenis penelitian ini adalah deskriptif dan verifikatif sehingga menggunakan metode explanatory survei. Teknik penarikan sampel yang digunakan adalah systematic sampling melalui pendekatan cross sectional method dan untuk teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda yaitu sampel yang diambil dari keseluruhan populasi sebanyak 100 pengunjung.Berdasarkan hipotesis penelitian, maka keunggulan bersaing memiliki pengaruh yang signifikan sebesar 59,2% dalam upaya meningkatkan tingkat kunjungan.
PENGARUH SERVICE DELIVERY TERHADAP KEPUASAN WISATAWAN DALAM MENGGUNAKAN PAKET OUTBOUND DI OBJEK WISATA LINGGARJATI INDAH KABUPATEN KUNINGAN (Survey pada Wisatawan yang Menggunakan Paket Outbound di Objek Wisata Linggarjati Indah Kabupaten Kuningan)
Authors: Asih Mega Tresna , Malihah Elly
Published: May 2019

Tourism is one sector of the economy that grew into the industry that provides income benefits for a country in the world. Development and construction of the tourism sector should be used as revenue by developing the existing potential of such natural beauty and culture with the aim of attracting tourists who could be known by foreign tourists. Kuningan district is one of tourist destination that has many attractions of heritage sites in earlier times that have historical value to the District of Kuningan. In addition to review of its history, District of Kuningan is an area that could be developed as a tourism object. Not far from the building of Linggarjati conference, there are available the natural attractions to complement the tourist area of Linggarjati building conference. The place is called Linggarjati Indah. The administrator of Linggarjati Indah of Kuningan District focuses on improving traveler satisfaction through a system of service delivery. Customer satisfaction will be filled if the process of delivering services from providers to consumers in accordance with what is perceived by tourists. This study aims to determine the picture of service delivery, picture of the level of tourist satisfaction and service delivery impact on tourist satisfaction. The object in this study is, that tourists are using outbound package of Linggarjati Indah of Kuningan District. The independent variable in this study is the service delivery (X). And the dependent variable in this study is the satisfaction of tourists (Y). This research uses descriptive and verified method, by the method of explanatory survey. The data analysis technique, the writer uses the technique of multiple regression analysis with SPSS 18.0 program for windows. The results showed that variables of service delivery service facilities, personnel, roles and scripts simultaneously affect the satisfaction of tourists who use the outbound package at Linggarjati Indah of Kuningan District. Whereas only partial personnel and roles that significantly influence tourist satisfaction.
PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE GRAND HOTEL LEMBANG (Survei pada Tamu Bisnis di Grand Hotel Lembang)
Authors: Hendria Repiyanti , Ahman Eeng , Novalita Dewi Pancawati
Published: May 2019

Service industry is a collection of various company that centralise their service effort to their consumer. Sort efforts that included to this categoryare hotel, resort, restaurant, coffee shop, bar, pub and other. Tourism developing become an industry then the tourism service marketing, include the hotel industry, will be more important. At the moment, world tourism’s trend is directed to Meeting, Incentive, Conference and Exhibition (MICE) industry. MICE is a kind of business that give high contribution on economies especially for hotel industry. Grand Hotel Lembang, as one of the oldest and the biggest hotel in Lembang, also participate to complete tourist’s need especially for them as business guest to have a meeting activity. Various effort have done to attract tourist’s interest to visit this hotel. One of the efforts is direct marketing program which consist of direct mail, telemarketing, and face to face selling directed to business tourist as analyst unit in this research. Based on the available secondary data, there is the phenomenon of a decrease in the number of Grand Hotel Lembang meeting package of business guest.Verificative descriptive and explanatory method of survey used in this reserch. The sample of this research are 63 people by using stratified random sampling approach in cross-sectional method, while for the data analysis techniques used in this study is simple linier regression. This research used independent variable namely direct marketing (X) and dependent variable namely decision to use meeting package (Y). The result showed that significant influence exist from direct marketing program toward the decision to use Grand Hotel Lembang meeting package with telemarketing as the most influential indicator. Meanwhile the lowest indicator is direct mail. This showed that Grand Hotel Lembang has to increase the direct mail performance especially hotel publicity to be more widely recognized by the business guest. Management performance or promotion program implemented by Grand Hotel Lembang need to be improved so that more and more business guest use Grand Hotel Lembang meeting package for increasing hotel revenue.
PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)
Authors: Desliana Anasti , Gaffar Vanessa , Andari Rini
Published: May 2019

Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.
PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE DI GOLDEN FLOWER HOTEL BANDUNG (Survei Pada Tamu Bisnis di Golden Flower Hotel Bandung)
Authors: Mustika Gina Anggina , Andari Rini
Published: May 2019

The development of the tourism sector in Indonesia has increasingly growth to the better way, for example MICE (meeting incentive, convention, and axibition). MICE is a part of the tourism industry today. Golden Flower Hotel Bandung is a four stars hotel in Bandung that provides a place to host MICE, with the hotel’s main goal is to get the value or positive perception from target business with appropriate targets. In 2013 Golden Flower Hotel Bandung meeting events decreased by 1,9%. The aim of this study was to obtain an overview of customer value and the decision to use meeting package and the influence on the decision to use meeting package at Golden Flower Hotel Bandung. This research used customer value as variables (X) which consist of emotional value, social value, quality/performance value and price/value of money. According to Sweeney and Soutar (Gery 2010:8), the dependent variable (Y) is the decision to use meeting package. This type of research is descriptive verification, and the using method was a survey with a systematic of random sampling, and the numbers are 50 companies as business guests at Golden Flower Hotel Bandung. For the data analysis technique and hypothesis testing, multiple regression technique was used in this research. The results showed that the sub variable social value has the highest influence towards the decision to use meeting package, because it has given good service to the guest’s business so they got memorable experience and has a value / positive perception about the Golden Flower Hotel Bandung.
HALAL HOTELS IN MALAYSIA: CERTIFICATION, ISSUES AND CHALLENGES
Authors: Sabidin Farhana Binti
Published: May 2019

Malaysia is one of the Muslim countries that identified as a new player in tourism industry. In 2004, Malaysia launched Halal Hub and the MS1500:2004 standard brought Malaysia to be recognized as a Halal Food Hub. Of course, since 911 incident happened last 8 years, Malaysia seems to be one of the favourite’s destinations. The increase number of devoted Muslim tourists whom seek for halal food and beverages lead Malaysia to be involved in the halal hotel industry. Halal food is the main factor why Malaysia able to attract more tourists as the demand of halal food is expected to increase. Tourists think that Malaysia is 100% halal community, but in fact they were wrong. This is due to the failures of some hotel to obtain the halal certification. JAKIM, SIRIM and HDC play a vital role in promoting the halal environment among Malaysian hotels. These three institutions identified as the most important recognized bodies in pursuing the halal efforts. Malaysian hotels should aware the significance of going halal so as to be the global halal food hub in the Muslim world.
TRANSFORMATION OF VOCATIONAL TRAINING IN HOTEL AND CATERING MANAGEMENT PROGRAMS TO MEET HIGH INCOME COMMUNITY IN GLOBAL PERSPECTIVE
Authors: Zakaria Mohd Amin Bin , Bintatan Noor Afizah , Hussein Fatimah Binti
Published: May 2019

The Hotel and Catering Management program has gone trough years in Malaysian’s conventional education. The pioneer of this program has been established at Institut Teknologi MARA in 1967 started from Certificate of Catering Services to Diploma in Hotel and Tourism Management. From its name School of Hotel and Catering Management, in 1991 it is called Faculty of Hotel and Tourism Management. The faculty focuses in line with the country aspiration to produce graduates and professionals in the field of hospitality. Meanwhile, in secondary schools have made catering courses as an elective in Living Skill and vocational school has long made Certificate of Catering courses to students. In 1998, Politeknik Johor Bahru has opened first certificate and diploma programs in Hotel and Catering Management to produce workers in respective hospitality establishments available through Malaysia. It is considered the second public institution for hotel and catering programs in Malaysia. However, reports from the Traces Study and Alumni Department in Politeknik Johor Bahru had shown that less than 65 percent of students interested to work in the same discipline and the rest of them divided in all fields in workforce. This trend has been prevailing for years in the job market without any action been taken to address this problem. This paper is to look and to analyze the reason why students do not choose their first jobs associated with the areas that they have been studied. After finding out the cause of the problems, number of recommendations to the formation of a new curriculum on Hospitality Education should be made to fit the current trend and market. Therefore, the shortage of energy resources and dependency on external energy could be reduced. The new curriculum is hoping to be able in developing communities with high income toward Malaysian’s vision to be a developed country in 2020.
PENGARUH PROGRAM GREEN HOTEL TERHADAP KEPUTUSAN MENGINAP TAMU DI THE ROYALE KRAKATAU HOTEL CILEGON BANTEN
Authors: Abdullah Taufik , Pebriyanti Kiki
Published: May 2019

Tourism is an industry that is considered promising is helping the economy and prosperity of a country. There are many things that support tourism, a sector that is important in the means of accomodation. There are several accomodation facilities such as travel agent, hotels and restaurants. Hotel is one property which is important for travelers to stay. Nowdays, competition among hotel industries is very high. There are a lot of hotel that have proven strategies in marketing their hotels. The Royale Krakatau is one of hotels which located in Cilegon, Banten area. The royale krakatau hotel is a hotel that has been existing for a long time, was originally only in the form of a guest house, and now it has become a 4 star hotel. Although the royale krakatau hotel has been existing for a long time, the available facilities are not less complete than other hotels. The royale krakatau hotel does various methods to compete than other hotels in order to enhance guest staying decision. One of them is by using green hotel program. Green hotel is a strategy in which the implementation of thie program considers several things such as clean, green, and well-organized environment concept. Green hotel is x variable in this study which consist of recyled materials, recyclable, Low-polluting and energy saving. The depend variable in this study is a decision to stay which consist of product selection, brand selection, visit time, total purchases and payment method. This reserch is descriptive verification, and sampling method is obtained from 100 respondent of FIT guest who stay at The Royale Krakatau Hotel Cilegon. The used technique of data analysis and hypothesis testing is multiple regression analysis. The result showed that the positive influances between hotel program an decison to stay at The Royale Krakatau Hotel Cilegon.
E-WoM: Pengaruhnya terhadap Keputusan Pembelian Tamu Restoran di Bandung Utara
Authors: Firdaus Taufansyah , Abdullah Taufik
Published: May 2019

The Development of information and technology has entered various elements of life, including human lifestyle when visiting restaurants. Some trends in the younger generation when visiting restaurants in Bandung, they often check in on social media, take selfie pictures with the interior design of the restaurant as the background, and the most common activity is taking photo of food or beverage products of the restaurant. furthermore, they upload the pictures to various social media. If referring to the literature, these activities could be classified as electronic word of mouth (e-WOM). The purpose of this study was to determine the role of e-word of mouth to increase the purchasing decision of restaurants in North Bandung. This is an explanatory study. The population in this study were restaurant’s customers in North Bandung so that the population was infinite. Thus the sampling technique used was quota sampling technique with a target of 100 respondents. The Data analysis technique used is multiple regression analysis. This research is expected to be an input for providers of food service business, particularly restaurants for consideration in conducting marketing activities in order to increase the sales of food and drink. The results of this research that there is a significant influence of the e-word of mouth on restaurant’s customers purchase decision in North Bandung.
Strategi Pengembangan Destinasi Pariwisata di Kepulauan Togean Provinsi Sulawesi Tengah
Authors: Badarab Fitriah , Trihayuningtyas Endah , Suryadana M. Liga
Published: May 2019

This research aims to know the strategy of development of Tourism Destinations in the Togian Islands, Regency Tojo Una-Una, Central Sulawesi Province. The island has become a major national tourist's destination in Indonesia between 50 regions in Indonesia. However, the number of tourists visited the island were fluctuated for the last three years. This research examined the tourism strategy formulation based on internal and external factor analysis at the destination. The research used some instruments to compile data, such as observation, interview, questionnaires, and documentation. The research result indicated that there were several strategies that could be implemented in developing the Togian island. The strategies were as follows: 1) developing cultural and natural tours, such as bird watching, beach activities and Bajeu village visits; 2) establishing close relationship and cooperation between public and private sectors; 3) attracting foreign investors; 4) building and maintaining the tourist facilities in some strategic locations; 5) increasing community awareness for developing tourism; 6) developing ethnic-based tour packages. Therefore, some recommendations for the destination are on developing cultural, natural, and culinary tourism; improving the public facilities; developing accessibility; and strengthening cooperation among stakeholders.
Pengaruh Kemampuan dan Motivasi Kerja Terhadap Kinerja Karyawan di Hotel Isola Resort & Meeting Services
Authors: Aprilia Lu’luwatin Rosdiana
Published: May 2019

ASEAN Economic Community (AEC) is a major issue in the world of tourism, especially for the hospitality industry. The quality of human resources becomes essential aspects in order to face the AEC, therefore employee performance is very important to note the suitability those performance low can be influenced by some issues ability and motivation work employees. The aim of this research is to find out how the work ability and motivation give or affect the performance of employees di Hotel Isola. The method used in this research is explanatory survey method. Samples were frontline employees as much as 40 respondents by stratified random sampling. Data were analyzed by by using path analysis with SPSS V.22.0 The results showed that there is influence between the variables of work ability and variable work motivation on employee performance.
Perayaan Pesta Nelayan Sebagai Daya Tarik Wisata Dalam Mempromosikan Pariwisata di Palabuhanratu Sukabumi
Authors: Lesmana Andhika Chandra , Astuti Nadya Ajeng
Published: May 2019

This research was conducted in Palabuhanratu Sukabumi Regency, the aim of the study is to know about the organization of cultural tourism of fishermen party,tourist attraction of fisherman’s day activities, and the effectiveness of tourism promotion of fisherman’s day.This research uses descriptive qualitative research method and key informan as much as four people consisting of Tourism Office of Sukabumi Regency, Culture Youth and Sports Office, Fishermanday Chair, and Fishery Port of Nusantara Palabuhanratu. The result of research shows that, the organization of cultural tourism fishing party is very attractive for touristand held once a year which is followed by traditional ceremonies, cultural performances, parade of queen of fishermen and stakeholders, there is also a seaborn that the offerings to the sea and entourage of cultural performance and tourist.
Strategi Pengembangan Daya Tarik Dago Tea House Sebagai Alternatif Wisata Budaya di Jawa Barat
Authors: Kartika Titing , Ruskana Rosman , Fauzi Mohammad Iqbal
Published: May 2019

Dago Tea House is a cultural tourism based or commonly called cultural tourism that offers a variety of unique arts and cultures. This Study aims to identified and analyzed the existing tourist attraction in Dago Tea House from the internal aspects (strengths and weaknesses) of external aspects (opportunities and threats) and then formulate the direction of optimize of tourist attraction in a proper planning and strategy for Dago Tea House in how to be an alternative of culture tourism in Bandung city. The research method used is qualitative descriptive which is assisted by using Analysis SWOT. From the research and analysis in terms of general conditions and the attraction, amenity, accessibility and ancillary of Dago Tea House and got a score 2.74 in IFAS Matrix and 2.57 in the EFAS matrix. The result of rating analysis and weighting of internal and external aspect shows that Dago Tea House is in Quadrant 1 supporting the aggressive strategy which can be concluded include optimizing of tourist attraction and promotion.
THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT
Authors: Tran Nhu-Y , León Iván Alvarez
Published: May 2019

The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact date, number of days left and counting-down timing); 2) Visual source (i.e., video and picture). The study designed a self-report questionnaire based on 8 socio-demographic items and three conceptual elements, such as the facility quality, environmental features and promotional attractiveness. This research provided data regarding the differences in visual source and time pressure in marketing promotion. It showed that videos had more impact on customer perceptions regarding the facility quality and environmental features. The study outlines the value of marketing strategies in building content and successful design in differentiating a resort from the competition and offering a positive experience (low investment yielding high return) for millennial.
THE DEVELOPMENT OF MARITIME TOURISM AS AN EFFORT TO IMPROVE THE WELFARE
Authors: Riana Nova , Riyanti Anti
Published: May 2019

West Java Province has many tourism potencies, consisted of nature, history or culture. In its development, tourism in West Java has not delivered a strategic solution to problematic among the people. Referring to the Legislation of Tourism No.10/2009, one of the principles on tourism establishment is to provide benefit on people’s wealthy and to empower local people. In this study, the locus of Karang Paranje has been chosen by the consideration that Karang Paranje is a potential area to become a tourist destination in coastal and marine for tourists to enjoy nature. Nevertheless, the potencies could not give optimum benefit to people. In aiming the goal, a proper administration is needed, such like building tourism awareness among people about coastal tourism potencies, and the needs of people empowering, building independence that will affect in increasing people’s income. These potencies could be explored as an agenda by Government of Garut Regency to follow up, not to stop at study identifying tourism potencies, but to implement that to be saleable tourism product. The method conducted in this study was exploration qualitative whilst the data gathering used some techniques: observation, questionnaire and in-depth interview, followed by the socialization of the design of tourism development potencies. This study involved some parties such as Government, private sectors (industry), associations, people, and fishermen, so tourism as the leading sector could give a multiplier effect in the community.
ANALYSING FACTORS FOR COMMUNITY PARTICIPATION IN TOURISM DEVELOPMENT
Authors: Setiyorini Heri Puspito Diyah , Andari Rini , Masunah Juju
Published: May 2019

This study aims to understand the perceptions of local communities to participate in tourism development. The method used in the research is a quantitative approach. Questionnaires were distributed to local communities in major destinations in Bandung, West Java, Indonesia. There were 200 data set analyzed by factor analysis. The result showed that from 28 indicators of community participation, eight groups of factors formed. The groups are 1) place attachments; 2) perception of negative consequences; 3) Community Involvement; 4) Infrastructure Development; 5) Place Satisfaction; 6) Economic Benefit; 7) Government Support; 8) Community Collaboration. This result also shows that place attachment, perception of negative consequences, place satisfaction, and community collaboration have higher factor loading compares to other groups. The finding implies that in gaining community participation, these factors could be considered as the essence of communication message in raising public awareness and participation for tourism development.
THE INTERNAL COMMUNICATION IN HOTEL FRONT OFFICE DEPARTMENT
Authors: Fakhri Muhammad Reza , Marini Sri
Published: May 2019

This study aimed to find out the internal communication of front office department at Kytos Hotel Bandung. Communication is the important key in directing and coordinating of establishment. Poor communication of front office department will be impact to customer satisfaction and will decrease the revenue of the hotel. Problems arised in this research: 1) 1. How is the downward communication of front office department at Kytos Hotel Bandung?; 2) How is upward communication of front office department at Kytos Hotel Bandung?; and 3) How is horizontal communication of front office department at Kytos Hotel Bandung. The purpose of this research is to find out the downward communication, upward communication and horizontal communication of front office department at Kytos Hotel Bandung. The method used is a quantitative method. Observation, interviews, documentation, and questionnaires are used as a technique data collection. While the data analysis technique uses a Likert scale. Based on the results of the study, it can be seen that vertical communication (upward communication and downward communication) and horizontal communication performed by front office department at Kytos Hotel Bandung are still in the less category.
Lise Öğretmenlerinin Proje Yarışmalarına Danışman Olarak Katılmaya Yönelik Öz Yeterlilik Düzeylerinin İncelenmesi
Authors: AKÇÖLTEKİN Alptürk , ENGİN Ali Osman
Published: May 2019

Bu çalışmanın amacı, lise öğretmenlerinin proje
yarışmalarına danışman olarak katılmaya yönelik öz yeterlilik düzeylerini ve öz
yeterlilik düzeylerinin demografik değişkenler açısından değişimini
incelemektir. Araştırmanın çalışma grubunu farklı branşlarda görev yapan 328
lise öğretmeni oluşturmaktadır. Elde edilen veriler incelendiğinde;
öğretmenlerin proje yarışmalarına danışman olarak katılmaya yönelik öz
yeterlilik düzeylerinin yüksek olduğu, erkek ve kadın öğretmenlerin öz
yeterlilikleri arasında istatistiki açıdan anlamlı bir fark bulunmadığı,
bilimsel araştırma yöntemleri dersi alan öğretmenlerin bilimsel araştırma
yöntemleri dersi almayan öğretmenlere kıyasla öz yeterlilik düzeylerinin daha
yüksek olduğu, lisansüstü eğitime sahip öğretmenlerin lisans düzeyinde eğitime
sahip öğretmenlere kıyasla öz yeterlilik düzeylerinin daha yüksek olduğu,
şehirde görev yapan öğretmenlerin ilçede ve kasabada görev yapan öğretmenlere
kıyasla daha yüksek bir öz yeterliliğe sahip oldukları belirlenmiştir.
Lise Öğrencilerin Siber Zorbalık Yapma ve Siber Mağdur Olma Durumlarının İncelenmesi
Authors: Bayram Ferhat , Özkamalı Eyyüp
Published: May 2019

Bu çalışma, lise öğrencilerinin siber
zorbalık ve siber mağduriyet düzeyleri arasındaki ilişkinin bazı değişkenler
açısından incelemek amacıyla yapılmıştır. Araştırmanın çalışma grubu Şanlıurfa
merkezinde bulunan 8 farklı lisede öğrenim gören 343’ü kız 196’sı erkek toplam
539 öğrenciden oluşmaktadır. Öğrencilerin siber zorbalık ve siber mağduriyet
düzeylerini belirlemek için Ayas ve Horzum (2010), tarafından geliştirilen
“Sanal Zorba/Kurban Ölçeği” kullanılmıştır. Araştırmaya katılan öğrencilerin
demografik bilgilerine ulaşmak için uzman görüşleri alınarak araştırmacı
tarafından oluşturulan kişisel bilgi formu kullanılmıştır. Elde edilen veriler
SPSS 20.00 programı aracılığıyla analiz edilmiştir. Araştırmanın istatistiksel
sonuçlarına bakıldığında siber zorbalık ve mağduriyet puanları cinsiyet ve
internete bağlanma zaman aralığı açısından farklılaşmaktadır.. Okul türü
açısından anadolu lisesi öğrencilerinin fen lisesi, kız anadolu lisesi ve kız
anadolu imam hatip lisesi öğrencilerinin siber zorbalık puanlarından fazla
olduğu bulunmuştur. Siber mağduriyet puanlarında ise güzel sanatlar lisesi,
fen lisesi, kız meslek lisesi ve anadolu lisesi öğrencilerinin puan
ortalamalarının kız anadolu lisesi ve kız anadolu imam hatip lisesi
öğrencilerinden yüksek olduğu bulunmuştur. Siber zorbalık ve mağduriyet puan
ortalamaları anne öğrenim durumu açısından farklılaşmazken baba öğrenim durumu
açısından babası okuryazar olmayan öğrencilerin siber zorbalık puan
ortalamaları okuryazar olanlardan daha fazla olduğu yine babası okur-yazar
olmayan öğrencilerin siber mağduriyet puan ortalamaları babası okur-yazar olan
ve ilkokul mezunlarından daha fazla olduğu bulunmuştur. Siber zorbalık ve
siber mağduriyet toplam puan ve alt boyut puan ortalamaları arasındaki
ilişkiye bakıldığında ise toplam puanlar ve tüm alt boyut puan ortalamaları
arasında pozitif yönlü bir ilişki olduğu bulunmuştur. Bu sonuçlar ilgili
literatür ışığında tartışılmıştır.