bluuebunny/crossref_metadata_2025 huggingface dataset:
SUSTAINABILITY IN FINANCE
Authors: Tej Prof. BVR Vishnu
Published: June 2024

Financial sector holds enormous potential in bridging the gap in the corporate sector through funding and other decisions bring awareness about sustainability. Investing in businesses and projects with suitable ESG (Environment, Society, and Governance) perspectives is steadily increasing, as the demand for finance professionals with ESG expertise is also on the rise, it is imperative to understand the essentials of sustainable finance.
THEORETICAL FRAMEWORK FOR HOLISTIC DEVELOPMENT: NEP 2020
Authors: Jagtap Dr. Sujata Deepak
Published: June 2024

The National Education policy was formulated in the year 1968, and they have used the regional language for schools. Education is an important factor to developing skills, so that the Indian government has launched education policy system for the students to develop their knowledge. Before independence, India was ruled by the British people, during that time Indian people were illiteracy and even they didn’t know about what is education and its system. The comprehensive approach to education known as holistic development has as its main goal the multiplication of capacities in the human mind. It fosters kids' social, emotional, intellectual, and physical growth as well as their learning style and higher-order skill development. Holistic development combines an improved educational approach that empowers student success with various teacher tactics. Its advantages help to raise educational standards, and these standards will support achievement in the process of establishing a nation.
EMERGING MARKETING TRENDS
Authors: Selvi Dr. K. Bhavani
Published: June 2024

The evolution of marketing, an indispensable element in business, has been profoundly shaped by technological advancements and evolving consumer behaviors. This paper explores the evolution of marketing from its foundational principles to its futuristic trends. It begins with a comprehensive overview of marketing's fundamental role in understanding consumer needs, creating offerings, and effectively reaching target audiences. The study delves into marketing management's pivotal role in strategizing, coordinating, and achieving organizational marketing objectives, emphasizing the significance of customer-centric approaches and market insights. Highlighting the evolution of marketing through historical epochs, it traces the transformation from localized barter systems to sophisticated, data-driven marketing strategies in the digital age. Examining emerging trends, the paper discusses the rise of AI, hyper-personalization, voice and visual search, augmented and virtual reality, blockchain, sustainability, influencer marketing, 5G technology, content marketing, and social media. Each trend's advantages and disadvantages are thoroughly analyzed, addressing the profound impact of technologies like AI, the potential of AR/VR experiences, the role of blockchain in enhancing transparency, and the ethical considerations of sustainability in marketing. This comprehensive exploration of emerging marketing trends showcases how businesses can adapt to remain competitive in an ever-evolving landscape. As the marketing paradigm shifts towards greater personalization, technological integration, and ethical practices, understanding and embracing these futuristic trends will be crucial for businesses seeking sustained relevance and success in the dynamic digital era.
RECENT ADVANCES IN LATERAL FLOW ASSAY FOR DETECTION OF PLANT PATHOGENIC BACTERIA
Authors: Sephalika Somya , Sahu Bikash Ranjan
Published: June 2024

Plant pathogenic bacteria (PPBs) are widespread and pose a significant threat to global agriculture due to their ability to cause several diseases. Early and accurate detection of these pathogens is crucial for effective plant protection and disease management. Conventional methods for detecting plant pathogenic bacteria including serological and molecular techniques are, undoubtly reliable; however, these techniques can be time-consuming to analyse results. To cure the bacteria borne disease in plants, there is a need for ‘on site’ detection in field to enable treatment protocol precisely. To meet this aspect, generally point-of-care detection protocols are more reliable. Among several POC based assays, lateral flow assay (LFA) has emerged as a promising rapid diagnostic tool for detection of plant pathogenic bacteria. This technique has been found to be useful to detect various plant pathogenic bacteria such as, Dickeya solani, Erwinia amylovora, Ralstonia solanacearum, Xanthomonas arboricola, and Acidovorax avenae subsp. citrulli. There are also instances where LFA has been used along with molecular techniques like PCR or recombinase polymerase amplification (RPA) to enhance sensitivity and specificity for plant bacteria detection. Such combined detection approaches allow identification of bacterial pathogens more precisely. As research in this area continues, LFA is expected to play an increasingly critical role in ensuring food security and safeguarding plant health.
A REVIEW ON: ROLE OF GINGER (ZINGIBER OFFICINALE) TREATMENT AGAINST PROSTATE CANCER
Authors: Mohanty Sanjib Kumar , Nayak Yashaswi
Published: June 2024

The aim of the article is to describe the extraction process and how the bioactive compounds present inside the ginger reduces the effect of cancer and plays a role in anticancer activity. PC-3 and LNcAP cancer cells are taken for investigation. Both in vitro and in vivo experiments show the anticancer activity of the Zingiber officinale extracts. Numerous bioactive compounds were separated and noted by using different extraction procedures and their anticancer activities were tested later on PC-3 and LNcAP cancer cells by in silico analysis or by molecular docking of the plant contents against the cancerous cells. Historical background of ginger species clearly depicts the ant carcinogenic contents that reduce the effects of prostate cancer in the ancient times till to date. Ethanol concentrates of eight species (Amommum cardamomum, C. longa, C. mangga, C. xanthorrhiza, Zingiber aromaticum, Z, officinale, Z. cassumunar) showed a solid inhibitory impact on the development of the malignancy cells. Ginger (Zingiber officinale Roscoe) is a superb wellspring of a few bioactive phenolic, including non-unpredictable impactful mixtures like gingerols, paradols, shogaols and gingerones. Ginger has been known to show calming, cell reinforcement and antiproliferative exercises, demonstrating its promising job as a chemo preventive specialist. Here, we show that entire ginger concentrate (GE) applies critical development inhibitory and passing inductor impacts in a range of prostate disease cells. To the most amazing aspect our insight, this is the primary report to exhibit the in vitro and in vivo anticancer movement of entire ginger extract for the administration of prostate disease.
METANIL YELLOW, AN ALARMING PROBLEM IN FOOD INDUSTRIES
Authors: Roy Urbi , Basu Beepsa
Published: June 2024

Nowadays, food colour is profusely used in all types of food items that is from raw food to cooked items, beverages, confectionaries and sweets, coloured drinks etc. Among them, some are permitted to be used up to a prescribed upper limit and some are totally non-permitted. For commercial profit, most of the traders use non-permitted, cheap food colours in the food products. One of the most used non-permitted food colours is Metanil Yellow which providesa bright orange or yellow colour in food. A continuous consumption of MTY can cause various diseases in our body like gastrointestinal disorders, cardiovascular diseases, disorders in the reproductive system even in the nervous system.
INDUCED SYSTEMIC RESISTANCE IN FOAM CUPS GROWN TOBACCO PLANTS BY RHIZOBACTERIA AND PHYTOPROTEINS
Authors: Ashish Kumar Gupta Dr. , Shalini Srivastava Dr.
Published: June 2024

Rhizobacterial strains are a useful and environmentally benign tool for promoting plant development and inducing disease resistance in plants. To induce resistance in plants, strains were extracted from the rhizosphere of healthy plants and applied typically as a foliar spray. CAP-34 was extracted from the Clerodendrum aculeatum (L.) leaves by the various chromatographic procedures. Bacterial isolates (P1f, PM1, UN1, UN2, H1 and RO2) and CAP-34 were tested against TMV on its systemic host, Nicotiana tabacum cv. White Burley, a reduction in mosaic symptoms were observed in treated plants, of which CAP-34 was best inducer. On white burley plants, the relative effectiveness of various rhizobacterial strain and CAP-34 treatments was assessed for morphological parameters such leaf area, plant height, and fruit number. The set of plants treated with UN2 showed the greatest increase in leaf area, whereas the group treated with PM1 and where the plants were sprayed with CAP-34 showed the greatest rise in height.
FOOD PRESERVATION AND STORAGE
Authors: Shibu Catherin , Misra Pragya
Published: June 2024

Food preservation and storage is crucial to our world as concerns over food security and sustainability intensifies. Food spoilage is a widespread concern impacting food safety and sustainability worldwide. According to recent studies, one third of the food produced in the world is wasted every year. Major cause of the food wastage is the improper management of the food. However, controlled physiological conditions using advanced technologies can decrease the spoilage of the food to an extent. With the advancement in technologies, the food industry has been successful in overcoming almost all the challenges of food preservation and storage. Advancement in packaging of food has also helped in reducing the food wastage by increasing its shelf life, nutritional value and quality. In this chapter we will be discussing the physiological factors behind food preservation, conventional and non-conventional food preservation techniques, sophisticated packaging techniques, and regulatory bodies in the food industry.
DRYING TECHNIQUES IN MEDICINAL AND AROMATIC PLANTS AND ITS IMPACT ON QUALITY
Authors: Singh Amarjeet , Moradiya Piyush , Jenish Patoliya
Published: June 2024

Drying is a very basic fundamental method of food preservation. Moisture is removes from the food materials during drying which check the growth of various microorganisms as well as restricts the metabolic changes and ensures the longer shelf life without deterioration of quality. Sun and shade drying are most commonly used drying techniques and very economic, however, mechanical types of drying techniques have number of advantages at commercial level. Each and every drying technique has its own goodness and the maximum retention of quality is dependent on the nature of dried materials. Medicinal and aromatic plants (MAPs) are popularly known for its presence of specific bioactive compounds and demand of plant-based medicine are increasing exponentially worldwide. Quality maintenance is most concern in this plant group, but due to the limitations or lack of knowledge in post-harvest process including drying the quality is not maintained as required in pharmaceutical industries or ayurvedic medicine. This chapter is focuses on the recent advances in the field of various drying techniques used in MAPs and its impact on conservation of bioactive compounds.
THE DAWN OF AI-ENHANCED SOLAR ENERGY SYSTEMS
Authors: Amit Saxena Prof. , Katta Vijay , Thawkar Shankar , Barsaiyan Atul
Published: June 2024

The need for energy is increasing amazingly fast for the development of various sectors of society. Till date, this need for energy has been fulfilled by traditional sources of energy, like coal, petrol, etc. But all these resources are limited and are exhausting very fast. The recent lack of available coal for energy generation highlights the necessity of finding sustainable and renewable energy solutions to meet these challenges. In this direction, alternate and renewable sources of energy would be a great solution. Solar energy is one of the best alternatives in the present scenario. At its heart lies the extraordinary potential of capturing the sun's ceaseless barrage of radiant light and transforming it into tangible power. This abundant and virtually limitless renewable resource offers a gateway to reshape our energy landscape. By leveraging photovoltaic panels or concentrating solar technologies, we can harness sunlight and convert it into electricity or heat with remarkable efficiency. The present chapter focuses on the technology used for solar energy. This will also focus on the efficiency and limitations of solar energy. This chapter will also discuss the role of AI in enhancing the efficiency of solar cells.
ARTIFICIAL INTELLIGENCE'S CREATIVE POTENTIAL IN ART
Authors: Sharma Rahul , Sharma Aarti , Vishal Shrivastava Dr. , Sangeeta Sharma Er.
Published: June 2024

Especially new tendency in the area of simulated focus are self-motivated in that they switch over the house of appearance. Programs based totally on simulated brain are hastily turning into famous in areas such as technology, music, human expression, and science. A new close-up of Christie's Edmund portrait adjustments our modern-day appreciation of the science of synthetic talent and raises questions about the creativeness related with technology. Can trade be seen as inspired?” Against these surroundings, this lookup makes use of a range of AI functions and modifications the point of view on AI craft and the industrialized cycle of AI craft to create imitation intelligence. Show that it is feasible inventive imagination.
ADAPTING THE TRADITIONAL GUIDE MODEL TO VISUALLY IMPAIRED
Authors: Geetha A Dr. , Keerthika V Dr. , V. S Priya Sumitha Dr.
Published: June 2024

The same information needs apply to persons who are blind or visually impaired as they do to those who are seeing. Like sighted individuals, those who are blind or partly sighted want to be able to travel, make purchases, and simply relax in a park. Additionally, they want to have access to relevant data in the format that is most convenient for them. It is crucial to provide a productive library service for those who are print-impaired since there are much fewer commercially available books in accessible formats than there are available. Due to illness or injury to the area of the eye or brain that processes visual information, a person with visual impairment loses their capacity to see. A visual impairment is an eye disorder that cannot be treated with glasses or contact lenses. The iris regulates the amount of light that may pass through the pupil of the eye. It also has a cornea that focuses light and a retina that transforms light impulses into nerve signals that are sent to the brain to create images. Vision becomes impossible when the retina or optic nerve, which sends light signals to the brain, are injured. Congenital blindness is the term used to describe infants who have vision problems from birth. In order to assist the blind, we created technology that makes moving easier.
A REVIEW OF HERBAL LIPSTICK FROM DIFFERENT NATURAL COLOURING PIGMENTS
Authors: Jothi Lakshmi R. , Monica M. , Pooja P. , Asma Begum G. , Anushya D. , R. Srinivasan Dr.
Published: June 2024

This review provides an overview of herbal lipstick formulations utilizing different natural colouring pigments. The increasing demand for natural and eco-friendly cosmetics has led to the exploration of various plant-based pigments for lipstick formulation. Natural colorants not only provide vibrant hues but also offer potential health benefits due to their bioactive compounds. The review focuses on the selection and utilization of different natural colouring pigments in herbal lipstick formulations. Common sources of natural pigments include plants, fruits, flowers, and minerals. These sources offer a wide range of colors, from earthy tones to vibrant shades, providing a diverse palette for lipstick formulation. The extraction methods employed for obtaining natural pigments vary depending on the source material. Techniques such as solvent extraction, maceration, and steam distillation are commonly used. Optimizing extraction parameters, such as solvent type, extraction time, and temperature, is essential to obtain high-quality pigments. Formulating herbal lipsticks involves blending the extracted pigments with a base formulation consisting of natural waxes, oils, and butter. The choice of base ingredients impacts the texture, moisturization, and longevity of the lipstick. Additionally, natural additives like botanical extracts, vitamins, and essential oils can be incorporated to enhance the functional properties of the product. The evaluation of herbal lipsticks includes various aspects such as colour stability, texture, sensory attributes, and potential health benefits. Stability testing involves assessing colour changes, texture alterations, and overall product integrity over time. Sensory evaluations, including consumer panels and expert assessments, determine factors like a colour payoff, texture feel, scent, and overall user experience. The utilization of different natural colouring pigments offers not only a safer and eco-friendly alternative to synthetic colorants but also the potential health benefits associated with bioactive compounds. Plant-based pigments are often rich in antioxidants, vitamins, and minerals, which may provide nourishment and protection to the lips. Further research is warranted to explore the potential synergistic effects of combining different natural colouring pigments, optimize formulation techniques, and assess the long-term stability and safety of herbal lipsticks. The development of herbal lipsticks from diverse natural pigments showcases the potential of nature-inspired cosmetics and offers consumers a sustainable and health-conscious option for lip colour products.
THE ROLE OF GUT MICROBIOME IN LEARNING AND MEMORY
Authors: Gupta Priyanka , Chatterjee Subhadas
Published: June 2024

In recent years human gut microbiome has been highlighted for its significant role in physiology and cognitive. A tiny microbial flora resides symbiotically in human gut and influence learning and memory via gut brain axis. This microbial flora communicates with the brain bidirectionally through various pathways. This chapter will give the insights of how diverse microbial flora influence learning and memory and interventions of microbes by prebiotics and probiotics modify it by facilitating synaptic plasticity, various signalling molecules and proteins.
INFLAMMATION IS RELATIVELY LINKED TO CANCER AND PLAYS A SIGNIFICANT ROLE IN TUMOR FORMATION AND PROGRESSION
Authors: Pahari Nilanjan , Koley Akash , Bhowmick Biprojit , Polley Saikat , Mandal Koyel , Banerjee Mrityunjay
Published: June 2024

The mediators and cellular effectors of inflammation are important constituents of the local environment of tumours. In some types of cancer, inflammatory conditions are present before a malignant change occurs. Conversely, in other types of cancer, an oncogenic change induces an inflammatory micro-environment that promotes the development of tumours. Regardless of its origin, 'smouldering' inflammation in the tumour microenvironment has many tumour-promoting effects. Tumour-promoting inflammation is considered one of the enabling characteristics of cancer development. Chronic inflammatory disease increases the risk of some cancers, and strong epidemiological evidence exists that NSAIDs, particularly aspirin, are powerful chemo preventive agents. Tumour microenvironments contain many different inflammatory cells and mediators; targeting these factors in genetic, transplantable and inducible murine models of cancer substantially reduces the development, growth and spread of disease. Thus, this complex network of inflammation offers targets for prevention and treatment of malignant disease. Much potential exists in this area for novel cancer prevention and treatment strategies, although clinical research to support targeting of cancer-related inflammation and innate immunity in patients with advanced-stage cancer remains in its infancy.
ANALYTICAL QUALITY BY DESIGN
Authors: Bilone O. S. , Bilone P. O. , Dewani A. P. , Kochar N. I. , Chandewar P A. V.
Published: June 2024

Analytical development is considered as an integral part of the pharmaceutical product life-cycle, where establishment of an effective, cost-effective, robust, sensitive, and specific analytical methods are always required for analysis of drug(s), degradation product(s), and impurities in dosage forms. As analytical method development involves a series of factors that are critically responsible for attributing variability in the method performance; thus implication of systematic analytical development practices such as quality by design (QbD) is very useful for optimizing the method performance. Analytical QbD has demonstrated high fruition for reducing the variability, attaining high robustness and performance throughout the product life-cycle including method development, validation, and transfer stages. It has huge applicability in the analysis of pharmaceutical substance using for various types of procedures such as spectrophotometry, liquid chromatography, gas chromatography, nondestructive techniques, and many more. The present chapter aims to provide an introductory review on analytical QbD, and various applications in the development of analytical methods.
INSIGHTS ON ANTI-DIABETIC PHYTOCHEMICALS BASED ON THEIR MULTI-MECHANISTIC AND THERAPEUTIC TARGETS
Authors: Kaur Mrs. Maninder , Sonawane Shital Mahendra , Mishra Bishwanath , Rathaur Himanshi , Shamim Mr.
Published: June 2024

Diabetes mellitus, a chronic metabolic disorder, poses a significant global health challenge. Conventional anti-diabetic medications often come with side effects and limited efficacy. Phytochemicals derived from various plant sources have gained attention for their multi-mechanistic and therapeutic potential in managing diabetes. This abstract provides insights into the mechanisms and therapeutic targets of anti-diabetic phytochemicals. Phytochemicals such as flavonoids, terpenoids, alkaloids, and steroids have demonstrated anti-diabetic properties through a range of mechanisms. Flavonoids, found in foods like berries and citrus fruits, exert their effects by enhancing insulin sensitivity, reducing inflammation, and protecting pancreatic beta cells. Terpenoids, prevalent in essential oils, contribute to improved insulin secretion, reduced oxidative stress, and increased glucose uptake in cells. Alkaloids, like berberine, influence insulin signaling pathways, promote glucose utilization, and reduce hepatic glucose production. Steroids, while not commonly known for their anti-diabetic effects, have shown potential in mitigating inflammation and insulin resistance. These phytochemicals interact with therapeutic targets such as AMP-activated protein kinase (AMPK), peroxisome proliferator-activated receptors (PPARs), and nuclear factor-kappa B (NF-κB), among others, to regulate blood glucose levels and ameliorate diabetic complications. Understanding the multi-mechanistic actions of these phytochemicals and their impact on various therapeutic targets can provide valuable insights into the development of novel, more effective anti-diabetic therapies with fewer side effects. Harnessing the potential of phytochemicals offers a promising avenue for the management and prevention of diabetes and its associated comorbidities.
LOW COST PORTABLE DUAL PURPOSE SOLAR POWERED REFRIGERATOR
Authors: Tejaswini Boddu , Sheeba Percis E. , Nalini A.
Published: June 2024

Solar energy is proved to be an ideal source for low temperature heating applications. Three known approaches that use solar energy to provide refrigeration at temperature below degrees include photovoltaic (PV) operated refrigeration, solar mechanical, and absorption refrigeration. Both PV operated and solar mechanical cycles rely on vapor compression refrigeration cycle whereas absorption refrigeration uses thermal energy as the primary input to the cycle. Among these three approaches, the photovoltaic system is the most viable and appropriate means for small capacity portable systems located in areas not near conventional energy resources.
HARVESTING NATURE'S POTENTIAL: BOTANICAL BIOMASS FOR UNPRECEDENTED SUSTAINABLE ENERGY SOLUTIONS
Authors: Upasana Sharma Dr. , Priyanka Mishra Dr. , Pamil Tayal Dr.
Published: June 2024

Botanical biomass is a diverse spectrum of organic materials derived from plants and agricultural residues. It is recognized as a renewable and low-carbon alternative to conventional fossil fuels. Bioenergy is an upcoming sector that incorporates efficient utilization of these renewable energy sources globally and will be a deciding factor in meeting future energy goals. In the current scenario, wherein other renewable energy sources may not be the most potential ones, as they suffer from intermittency, and do not currently offer the necessary heat intensity; bioenergy can surely serve as the ideal solution. This is also a much-needed thread toward achieving climate-compatible futuristic energy demands. The fossil fuel industry is hard to compete with the present global energy demands, and therefore enduring, resilient, and highly efficient energy sources must be embraced. This chapter serves as a comprehensive review of the types and sources, industrial processing, applications, and pioneering advancements that have played a crucial role in unlocking the immense potential of botanical biomass for energy harvesting and storage. The employment of bioenergy is reinforced through compelling case studies and real-world examples, which underscore their economic viability and commendable environmental sustainability. In conclusion, this segment envisions a transformative energy revolution facilitated by the harmonious collaboration between botanical biomass and the environment. Embracing this holistic approach holds the key to cultivating an unparalleled sustainable energy landscape, effectively mitigating climate change impacts, and securing a pristine future generation to come.
NANOPARTICLES IN FUTURISTIC TRENDS: UNVEILING THE NEXT GENERATION OF MATERIALS
Authors: Bhatt Sushmita , Joshi Chandra Shekhar
Published: June 2024

Recently nanoparticles (size 1 to 100) nanometers have attracted numerous attention from a wide range of industries because of their unique characteristics. Nanoparticles provide exciting opportunities for innovation and sustainability in various fields, including energy, electronics and medical and healthcare. In biomedicine, nanoparticles exhibit significant promise for a myriad of applications, including therapeutic interventions, diagnostic imaging and personalized drug delivery. Furthermore, they have the potential to completely transform energy systems by improving energy storage and acting as fuel cell catalysts. Efforts to develop environment- friendly synthesis processes are underway, aiming to ensure sustainable production methods. Overcoming these obstacles will unlock the full potential of nanoparticles, shaping a future characterized by innovation and sustainable technological advancements. In the context of nanotechnology, this chapter examines the transformational potential of nanoparticles. This also explores the frontiers of nanoparticle science, emphasizing the remarkable optical, electrical, magnetic and catalytic capabilities of these tiny particles
INDIAN KNOWLEDGE SYSTEM (IKS) – AN ANALYTICAL OVERVIEW OF COURSES IN POLITY, ADMINISTRATION, AND GOVERNANCE IN THE HIGHER EDUCATION
Authors: Dilip Patkar Kalpesh , Dilipkumar Gujar Shruti
Published: June 2024

Indian Higher Education is mainly influenced by the Macaulian Minutes (1835), famously known as English Education Act. It thoroughly ignored the significance and role of ideas and concepts rooted in India's culture. Around 200 years after the English Education Act, the current NEP 2020 proposes that Higher Education Institutes teach the embedded knowledge of the land to understand its vivid and deep culture. The scope of IKS courses is comprehensive; it ranges from all disciplines to interdisciplinary. This paper focuses on the Possible courses and concepts worth to be discussed in the IKS to teach Polity, Administration, and Governance.
THE EFFECTIVENESS OF TECHNOLOGY IN ADVANCING DIVERSITY AND INCLUSION IN HIGHER EDUCATION
Authors: Swami Sharabayya , Piedade Fernandes Anthony Savio Herminio da
Published: June 2024

Technology has significantly transformed the way we learn and engage with education, bridging gaps and connecting individuals worldwide. It has become an essential tool in advancing diversity and inclusion in higher education, enabling students from diverse backgrounds to access educational resources, collaborate with peers from different cultures, and participate in inclusive learning environments. Technology enables educators to employ personalized teaching methods that cater to individual needs and preferences. In today's interconnected world, diversity and inclusion are essential components of higher education. Encouraging diversity in higher education requires strategic planning, resource allocation, and unwavering dedication from educational institutions. Technological tools and platforms have been effectively utilized to promote diversity and inclusion, such as online learning management systems (LMS), virtual reality (VR) applications, social media platforms, data analytics tools, and video conferencing software. Technological advancements have significantly influenced student engagement and success in higher education, particularly in advancing diversity and inclusion. Online learning platforms, virtual reality simulations, and gamification techniques have proven effective in creating inclusive learning environments that cater to different learning styles and abilities. However, overcoming potential barriers to implementing technology for diversity and inclusion requires addressing the digital divide, faculty resistance, and privacy concerns. Technology holds immense potential in transforming higher education towards greater diversity and inclusion. It can bridge the gap between students from different backgrounds, enabling them to access educational resources and opportunities regardless of their location or socio-economic status. Online learning platforms and virtual classrooms provide a flexible and inclusive learning environment that accommodates diverse learning styles and preferences. This chapter aims to explore the role of technology in higher education and how it contributes to fostering diversity, inclusion, and equitable access for all learners.
RECENT RURAL DEVELOPMENT PROGRAMMES SCHEMES IN INDIA
Authors: P Suchithra , G Vidya Shree
Published: June 2024

In the vast tapestry of India's socio-economic landscape, the canvas of rural development has witnessed a vibrant transformation in recent years. With a steadfast commitment to inclusivity and sustainable growth, the Indian government has orchestrated an array of visionary schemes aimed at addressing the multifaceted challenges that confront rural communities. This introduction delves into the contours of these recent rural development initiatives, illuminating the overarching goals and strategies that underpin the nation's pursuit of holistic progress beyond urban centers. From infrastructural connectivity to employment generation, technological empowerment, and agricultural revitalization, these schemes collectively represent a concerted effort to usher in a new era of prosperity for the heartland of India. As we navigate through the intricacies of these endeavors, the unfolding narrative reveals a tapestry woven with threads of innovation, social empowerment, and a resolute commitment to bridging the rural-urban gap
SABOOJ SATHI SCHEME INCULCATES SELF-CONFIDENCE AMONG SCHOOL-GOING ADOLESCENTS
Authors: Mondal Abjel
Published: June 2024

Sabooj Sathi a Bengali term means green companion. Sabooj Sathi is a scheme for free bicycle to all secondary level school students of Government of West Bengal in India. This study aimed to know the present scenario of self-confidence among the bicycle beneficiaries of Sabooj Sathi scheme and the self-confidence of non-bicycle beneficiaries of school going adolescents and to compare the level of self-confidence between two groups. Data was collected by administering Adolescents Self-confidence Scale by Z. Ghazala on 240 secondary students randomly chosen from different govt. aided schools of Purba Bardhaman district in West Bengal. In data analyses, descriptive analysis, t-test were used. Findings of the study revealed that the levels of self-confidence differ significantly among the bicycle beneficiaries of school-going adolescents and the non-beneficiaries of the Sabooj Sathi scheme.
MANAGING SOLID WASTE IN A WAY THE FACT IS ENVIRONMENTALLY SUSTAINABLE: A CASE STUDY OF PLASTICIZER- CONCRETE-BRICK-INTERLOCKING
Authors: Rallabandi Sivasankara Raju , Damarasingu Apparao , Bondala Ramakrishna , Menda Venkata Ramana , Dowluru Sreeramulu , Palli Srihari
Published: June 2024

The goal of this initiative is to reduce plastic trash and recycle it into valuable items like bricks and in construction. Plastic waste is piling up and harming the environment, especially in high mountain communities where there is no infrastructure for garbage collection. A sizeable amount of plastic is brought into popular hiking locations, where it is thrown away or burned, damaging the environment and the air. These used plastics will therefore be put to good use. High-density polyethylene (HDPE) and polyethylene (PE) bags are cleaned and mixed with sand and gravel at variable ratios to create high-strength bricks with the ability to insulate sound and heat. This reduces pollution and overall expenses. This avoids the amount of sand/clay that would otherwise be extracted from valuable river beds/mines. Since there is a lot of plastic trash, the cost factor is lower. Colour ants can also be added to the mix to get the colour you want. In this study, an effort is made to examine the properties of a brick formed from plastic waste as well as to contrast geo polymer and plastic bricks with more conventional bricks such fly ash, clay, and CLC bricks. Also, by adopting the interlocking idea, cement in the construction area may be replaced to minimise use.
THERMAL ANALYSIS OF MONOCRYSTALLINE PHOTOVOLTAIC CELL USING ANSYS WORKBENCH
Authors: Kumar Venktesh
Published: June 2024

The purpose of this thesis is to develop monocrystalline silicon photovoltaic cells through the use of current technology and a screen printing method, and then to incorporate them into a photovoltaic device that makes use of these photovoltaic cells, design/methodology/ approach this study will look at the characteristics of modern voltage that will determine fundamental electric properties. The characteristics of monocrystalline silicon photovoltaic cells have been investigated in the context of conventional examination situations. Photovoltaic, the module was built with the best short-circuit current photovoltaic cells available, which were then connected together in a sequence configuration to form the final product. Concluding remarks: This examination provides an illustration of a conventional technical technique that makes use of a display printed method of manufacturing. Manufacturing of monocrystalline silicon photovoltaic cells is a process. The electricity generated by the sun can be used to power a device that generates electric energy. The sun module was created by connecting cells together in a circular pattern. After that, Schottky and Zener diodes are used to protect the circuit from damage. Usefulness: The module was used to construct a model solar power system, complete with traffic signals and a pedestrian overpass. This bridge demonstrates the practical application of a readily available, renewable source of energy, in this case, the sun, in a real-world setting.
A REVIEW ON BARRIERS IN IMPLEMENTING GREEN VENDOR SELECTION
Authors: Pandit Prashant L , Undirwade Dr. Siddharth K.
Published: June 2024

Material used in some of the major industries represents more than 50% of the sales price. A crucial role is played here by the purchase department as it has the responsibility to purchase right quantity and right quality of material from the right source in right time. Selecting the right vendor for the supplies is a challenging job as it can affect the financial and operational reputation of the industry. Customer’s environmental consciousness and government environmental regulations pressurize companies to reduce environmental impact on vendor selection. Moreover, few countries across the globe have strict rules regarding procurement of material in consideration of environment which may restrict many companies to expand their business or supplies in these countries. So, considering all the above discussion it is important for companies to implement Green Vendor Selection process, but there are some barriers in implementing green vendor selection. In this review chapter all these barriers with their impact are discussed in detail.
TOPIC- PRESSURE OF SEXUAL TABOOS AGAINST WOMEN IN THE CONTEXT OF THE VIRGINITY TEST OF WOMEN
Authors: Bose Nairita
Published: June 2024

The research aims to analyse the pressure faced by Indian women due to sexual taboos in the context of virginity tests. The objectives of this research are to explore the impact of the pressure of sexual taboos against women in the context of virginity tests in India and evaluate the challenges faced by women who are pressured to pass the virginity test. Virginity tests are done by checking if the hymen is intact. However rupturing of the hymen is not the scientific mode of checking virginity as the hymen is a thin layer which can be ruptured while swimming, bicycling or participating in athletics. A secondary data collection method is used in this research to detect the pressure faced by Indian girls and women to maintain virginity and the sexual taboos related to it. In order to mitigate the taboos of virginity, strategies such as generating awareness of healthy reproductive health among married couples and unmarried youth can help society understand virginity and prevent taboos related to it. Moreover, it is recommended that Legal policies need to be deployed to penalise the wrongdoers in Indian societies.
AGING AS A PROCESS FACED BY MEN OF ALTERNATIVE SEXUALITIES: A SOCIOLOGICAL ENQUIRY IN KOLKATA, INDIA
Authors: Sengupta Meghjit
Published: June 2024

While several developments have been made in looking into the realities of queer lives in India, not much has been told about aging gay men. Even with the reading down of Section 377 in 2018, gay men in India keep facing certain subjective difficulties that reflect their marginality following a double pronged subjectivity: one, of being gay in India and the other of being aged. With this thought in mind, this chapter looks into the nitty-gritty of aging and being a gay man, living in the heart of a metropolitan city like that of Kolkata, India. The author entails in an in-depth qualitative research in order to conclude the myriad complexities in aging as a process faced by queer men.
NEGOTIATING ‘RESPECTABLE FEMININITY’: A STUDY OF WOMEN SOFTWARE PROFESSIONALS IN KOLKATA
Authors: Chatterjee Dr. Esha
Published: June 2024

In neoliberal India, the state has strongly encouraged the flow of foreign investment into India. The Information Technology (IT) industry boom celebrates the educated workforce of ‘knowledge professionals’ who are said to be the beneficiaries of the new globalised economy. It is also one of the best prospects for the urban educated middle class Indian women due to its office based environment, higher income and intellectually stimulating work. It is a matter of enquiry how women are defining or negotiating femininity in this IT sector. In this paper, I have used a mixed methods approach to highlight whether women are upholding femininity while working in this ‘trans-national space’. I have argued that while on one hand women are employed in high paying jobs and are financially strong, yet most of them are bound by traditional notions of respectable femininity in their everyday life. I have noted that this leads them always striving to strike a ‘balance’, that is gendered.
COMMODIFICATION OF WOMEN THROUGH VARIOUS FORMS OF MEDIA -MASS MEDIA AND SOCIAL MEDIA: A SOCIOLOGICAL STUDY OF FEMALE COLLEGE STUDENTS IN NORTH 24 PARGANAS
Authors: Ghorui Sudeshna
Published: June 2024

Commodification has stemmed from capitalism – a practice to accumulate wealth, while patriarchy was visible in most of the civilizations of the world, Capitalism dignified patriarchy through its distinction between genders and assigning gender roles, as the word ‘gentlemen’ was starting to be connoted with political and economic powerful sections thus the marketplace changed its approach, it was removing humane or instinct value from all elements of nature and using the same for accumulation of profit, Women were perceived to be vexed and pleasurable characters whose base desire should be controlled and those for who cannot be controlled will be treated as a prostitute, a marginalized and secluded section of society, their services will be bought in exchange of money , Though History has been witness how myths and folklores objectified women , in the capitalist era the commodification of women got aggravated especially through the popularization of various forms of media , such as television , VCRs, and billboard advertisements , In the contemporary society when social media is not only means of entertainment and information but a key employment tool has led to various dimension of female commodification and the restrictions posed by social media is not as strict as in other forms of media and true meaning of commodification of women’ bodies can often be mistaken as ownership over one’s body and embracing true self. Various curriculums are exploring gender studies which are not fixated on binaries, encouraging sex education from preliminary learning so one can be conscious of their true self and it might help in solving problems of bullying, selfobjectification, and other physiological and psychological disorders caused by the commodification of bodies
NEWSPAPERS’ COVERAGE OF SPECIAL MILITARY OPERATIONS IN NIGERIA: A REVIEW OF SELECTED NATIONAL DAILY NEWSPAPERS
Authors: Akala Salome , Tejumaiye Joseph Adepoju , Sunday Oloruntola Abraham
Published: June 2024

The Nigerian military, that is, the Army, Air Force and the Navy is an integral part of the nation’s history long even before independence in 1960 (maintaining law and order against internal and external aggressors. Military security activities became more prominent with Nigeria’s return to democracy in 1999. New forms of threats began to emerge requiring superior firepower to suppress them. In all these, the media has worked closely with the military. Extant literature has shown that public confidence over the military’s capacity to maintain law and order, as well as enhance democratic governance could increase or decrease as a result of the direction of media reportage. This study, examined media’s access to Special Military Operations (SMOs) information for news content development from January to December, 2022. Four newspapers (Vanguard, The Punch, The Nation and Premium Times) were purposely selected due to their national coverage. A total of three hundred and eighty-eight (388) stories were reviewed from the selected newspapers. Two theories, that is, the social responsibility and agenda- setting theories underpinned this study. As qualitative study, content analysis was deployed to analyse the selected stories via the frequency (attention), sources, tone (direction) and depth. Findings revealed that the media had limited access to information on the SMOs; the military had strict control of the contents the media could access. More so, the study found that because the media sometimes slanted the SMOs stories in favour of the military. Therefore, the study concluded that the selected national dailies, in terms of the reportage of the SMOs from January to December 2022 could not be said to be performing the ‘watchdog’ responsibility. Rather, their SMO stories were ‘serving’ the military interests. Among other things, this study advocates that the Nigerian media finetune their ‘investigative’ and ‘watchdog’ responsibility to present SMOs and other military activities on a balanced pendulum in order to increase the public confidence on their mandates.
THE IMPORTANCE OF LIFE SKILLS TRAINING IN WOMEN’S EMPOWERMENT
Authors: Singh Juhi Prakash
Published: June 2024

Women’s empowerment refers to enabling an environment where women gain control over their own lives, are able to freely exercise their rights, and attain social, political, economic and personal equality. It is a multi faceted approach that seeks to diminish the system and historical bias and disadvantages that have over history reduced them to the status of second class citizens in a society. It seeks to give the power of decision making, earning and independent identity creation by women in society. Women’s empowerment challenges and seeks to change the current gender norms, gender perceptions, stereotypes, and discriminatory and manipulatory practices that are hurdles in women’s progress it entails various aspects which include.
DISCRIMINANT ANALYSIS OF MARKETING MIX FACTORS INFLUENCING PATIENT SATISFACTION IN EYE TREATMENT
Authors: Bora Anita
Published: June 2024

Health services are among the industries with the highest demand for customer satisfaction. Patient satisfaction is the most crucial aspect of quality in healthcare, especially in eye care, which focuses on the body's most important organ. A hospital aims to provide patients with timely, efficient, and high-quality healthcare. As in any service industry, eye care services are characterised by intangibility, perishability, inseparability, and heterogeneity. Our research aimed to conduct a Discriminant Analysis of Marketing Mix Factors influencing patient satisfaction in Eye Treatment. We used five of the seven Ps of service marketing and hypothesised that patient satisfaction depends on the perceived differences in these 5 Ps. We took patient satisfaction as the dependent variable and the 5 Ps (People, Product, Place, Physical Evidence, and Process) as independent variables. We selected 52 patients who had undergone cataract surgery for this study and followed a mix of exploratory and conclusive research designs. Based on the analysis, we identified independent values explaining patient satisfaction after eye treatment. The study recommends that the service providers prioritise Patient care, Length of the treatment, Information given in writing, Anesthesia, Risk, and Toilet cleanliness to achieve greater patient satisfaction.