bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Influencer Marketing dan Live Streaming terhadap Perilaku Pembelian Skintific di Tiktok Shop dengan Niat Pembelian sebagai Variabel Mediasi
Authors: Irrawati Mei Dian , Isa Muzakar
Published: January 2025

Purpose: This research aims to analyze the influence of influencer marketing and live streaming on purchase intentions and purchasing behavior for skintific products on the TikTok Shop platform.
Research methodology: A quantitative approach was used by collecting data through a survey of 200 respondents who have interacted with Skintific products via TikTok Shop. Partial Least Squares (PLS) analysis was employed to examine the relationships between variables.
Results: The results indicate that influencer marketing has a positive and significant impact on purchase intention, with factors such as expertise, attractiveness, and credibility of influencers playing a key role. Additionally, the live streaming feature shows a significant influence on purchase intention, creating an interactive shopping experience that enhances consumer trust. Purchase intention is proven to mediate the relationship between influencer marketing and purchasing behavior, as well as between live streaming and purchasing behavior.
Limitations: Limited to TikTok Shop consumers and focused on Skintific products, so the results may be less generalizable to other e-commerce platforms or products.
Contribution: field of digital marketing, academic
Pengaruh Profitabilitas, Leverage dan Size Perusahaan terhadap Return Saham pada Sektor Consumer Non-Cyclical yang Terdaftar di Bursa Efek Indonesia
Authors: Cahyani Bintang Defri , Imronudin Imronudin
Published: January 2025

Purpose : This study aims to analyze the impact of profibality,firm size, and leverage on stock returns in companies within the non-cyclical consumer sector listed on the Indonesia stock exchange.
Research methodology:This studi employs a purposive sampling technique, selecting companies that meet specific criteria to examine the relationship between the independent and dependent variabel
Results: The research results show that profitability, leverage and company size have a significant effect on stock returns. Profitability and leverage show a positive influence, indicating that companies with higher profitability and leverage tend to provide better stock returns. In addition, larger company size is also associated with increased stock returns.
Limitations: This study utilizes data from companies in the non-cyclical consumer sector listed on the Indonesia stock exchange
Contribution: These findings are expected to serve as valuable insights for investors when making investment decisions in the non-cyclical cosumer sector.
Pengaruh Gaya Hidup, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Makanan Sehat Soyjoy
Authors: Sukmawati Novita , Ekasasi Sri Rejeki
Published: January 2025

Gaya hidup sehat sudah menjadi kebutuhan yang tidak bisa lepas dari kehidupan sehari-hari sehingga menyebabkan permintaan akan produk sehat semakin meningkat, termasuk pada makanan ringan sehat Soyjoy. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gaya hidup, kualitas produk, dan promosi terhadap keputusan pembelian produk Soyjoy di Yogyakarta. Populasi dalam penelitian ini adalah konsumen produk Soyjoy di Yogyakarta. Metode sampel non probability sampling  dengan jumlah 100 responden menggunakan metode Roscoe dan  teknik pengambilan purposive sampling melalui Google form. Uji yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji heterokedastisitas, uji multikolinearitas, uji regresi linier berganda, uji F, uji t, dan uji koefisien determinasi. Penelitian ini menyimpulkan bahwa gaya hidup, kualitas produk, dan promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Pendidikan, Pelatihan, dan Lingkungan Kerja terhadap Kinerja Karyawan di PT Kereta Api Indonesia (Persero) Daerah Operasi VI Yogyakarta
Authors: Asmara Putu Yama , Sabardini Sri Ekanti
Published: January 2025

Sumber daya manusia di dalam organisasi perlu pengelolaan yang baik dengan membuat berbagai program/ kondisi. Hal tersebut perlu dilakukan untuk menjaga keseimbangan antara kebutuhan organisasi dengan kebutuhan karyawan. Pendidikan, pelatihan, dan lingkungan kerja diyakini dapat menjadi program organisasi dalam meningkatkan kinerja. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menguji pengaruh pendidikan, pelatihan dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini dilakukan pada 50 orang karyawan PT KAI Daerah Operasi VI Yogyakarta dengan menggunakan teknik quota sampling. Hasil penelitian menunjukkan bahwa pendidikan dan pelatihan tidak mempengaruhi kinerja karyawan PT KAI. Lingkungan kerja berpengaruh positif signifikan pada kinerja karyawan. Oleh karena itu, PT KAI diharapkan dapat meningkatkan fasilitas lingkungan kerja masing-masing untuk meningkatkan kinerja karyawan.
Konflik Peran terhadap Komitmen Organisasi melalui Kepuasan Kerja Sebagai Variabel Intervening
Authors: Lestari Dwi , Transistari Ralina
Published: January 2025

This study aims to “analyze the effect of role conflict on organizational commitment, role conflict on job satisfaction, the effect of job satisfaction on organizational commitment, and to analyze the effect of role conflict on organizational commitment through job satisfaction as an intervening variable for employees of STIM YKPN Yogyakarta.” The independent variable in this study is role conflict, the dependent variable is organizational commitment and the intervening variable is job satisfaction. This research uses quantitative methods with linear regression data analysis, path analysis, and Sobel test.” The sampling technique uses non-probability with a saturated sampling method. The sample studied was 38 permanent employees of STIM YKPN Yogyakarta consisting of 18 administrative employees and 20 maid service employees. The results obtained from this study are role conflict does not affect employee organizational commitment, but role conflict affects job satisfaction, and job satisfaction affects organizational commitment. This study also found that “role conflict affects organizational commitment through job satisfaction as an intervening variable
Pengaruh Kualitas Produk, Harga, dan Iklan terhadap Keputusan Pembelian Produk Lipstik Emina di Yogyakarta
Authors: Yunefa Ayu , Sabardini Sri Ekanti
Published: January 2025

The increase in sales in the cosmetics industry, especially in the youth segment, is interesting to study more deeply, and has not been revealed much. Studies on the effect of the marketing mix on purchasing decisions have often been carried out, however, there are still not many teenagers making decisions about purchasing teen cosmetics. There are still some differences in research results, especially regarding the factors that affect purchasing decisions. This research was conducted on Emina’s teenage cosmetics consumers, especially on lipstick products. Want to know the price, product quality and advertisements affect the purchase decision of Emina lipstick products. A survey was conducted through distributing forms via google form, using purposive sampling method, to 110 consumers of Emina’s lipstick, who bought their own products for their own use. The results showed that only advertising had an effect on purchasing decisions, while product quality and price were partially insignificant with purchasing decisions. Simultaneously, the three independent variables have an effect on purchasing decisions. The results of this study provide input to Emina Cosmetics, especially Lipstick products, to continue to improve and improve their advertisements, because advertising is the most attractive to teenagers in product purchasing decisions.
Pengaruh.Harga, Promosi, dan Citra Merek terhadap Keputusan Pembelian Produk Blush On Emina di Yogyakarta
Authors: Dema Fifi Uswatun Hasanah , Rokhman Nur
Published: January 2025

Competition.between the personal. care and cosmetics industry. markets is increasingly competitive. This is. evidenced by the many types of cosmetics in circulation both domestic and. foreign production.. The flood of cosmetic products on the market influences one’s attitude towards purchasing decisions and the use of goods. Purchase a product is no longer to meet the needs (needs), but because of the desire (want). Coupled with the discovery of consumers deciding to choose to use certain products (cosmetics) in order to clarify their identity so that it is seen well in certain communities. The research method uses quantitative methods .with sampling.techniques using. nonprobability. purposive sampling., sample size is 100. Using multiple .linear regression. .analysis and the. coefficient of .determination at. a significant level of.5%. Data collection techniques using questionnaire techniques. The .results showed that. price, .promotion., and. brand image variabels had.a significant positive effect on purchasing decisions. The magnitude .of the effect of. price, promotion, and brand image on purchasing decisions 79.9% and the.remaining 20.1%..is influenced. by other. variabels not.included in.This. study.
Pengaruh Beban Kerja Terhadap Turnover Intention dengan Dukungan Sosial Sebagai Variabel Pemoderasi pada Pekerja Milenial
Authors: Lestari Gustine Firdaus , Primadineska Rasistia Wisandianing
Published: January 2025

Abstract The purpose of this study was to test the effect of workload on turnover intention with social support as a moderator for millennial workers. This type of research is a quantitative research. The data in this study are primary data in the form of a questionnaire that has been distributed to 100 millennial workers. The sampling method used was purposive sampling technique. The data analysis technique used instrument test, basic assumption test, classic assumption test, and moderated regression analysis with the help of SPSS for windows version 22. The results of the workload study have a positive and significant effect on turnover intention of millennial workers. Social support is able to moderate by weakening the effect of workload on turnover intention of millennial workers.
Pengaruh Kepemimpinan dan Absensi Fingerprint terhadap Produktivitas Kerja Karyawan PT. KOMITRANDO GUNUNGKIDUL Dengan Disiplin Kerja sebagai Variabel Moderating
Authors: Cahyani Fitri Nur , Rokhman Nur
Published: January 2025

This study aims to determine the effect of the fingerprint attendance model on the work productivity of PT. Komitrando Gunungkidul with work discipline as a moderating variable. This research was conducted in January 2021 at PT. Komitrando Gunungkidul. Data collection was carried out using a questionnaire. The population in this study were employees of PT Komitrando Gunungkidul. The sample in this research is only production employees (sewing) and those who have worked at least 6 months because what can be measured the work productivity is only employees in the sewing section. Thus the sample in this study was a sewing employee at PT. Komitrando Gunungkidul. Of the 100 existing permanent employees, only employees who have worked for at least 6 months, so the number of respondents taken is 60 sewing employees, and the collection uses the purposive sampling method, namely determining the sample with the consideration that employees whose productivity can be measured are only sewing. The results of this study indicate that partially, leadership has a negative effect on employee productivity, the application of the fingerprint absentee model affects employee performance, work discipline has a negative and significant effect on leadership and work productivity, work discipline has a positive and significant effect on the application of the fingerprint absence model and work productivity. employees.
Pengaruh Coupons, Discount, dan Marketing Event terhadap Impulse Buying pada Platform Pengiriman Online Grabfood di Yogyakarta
Authors: Suwito Rossy Anjelika Devinda , Nuurweni Hari
Published: January 2025

This study aims to determine the effect of coupons, discounts and marketing events on impulse buying on the Grabfood online delivery platform in Yogyakarta. The sampling technique uses the Non-Probability Sampling model with the purposive sampling method, which is to determine the sample with the consideration that consumers have made transactions at least 1 (one) time a week on the Grabfood application in Yogyakarta. The number of samples in this study were 120 respondents. The tests used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F test, multiple linear regression test, t test, coefficient of determination test. The results of this study indicate that the variables of coupons, discounts and marketing events have a positive and significant effect on impulsive purchases on the Grabfood online delivery platform in Yogyakarta.
The Influence Of Green Marketing and Green Brand Image nn Green Satisfaction Starbucks Yogyakarta
Authors: Pranata Yoga , Ekasasi Sri Rejeki
Published: January 2025

This study aims to find out the impact of green marketing and green brand image on consumers’ green satisfaction Starbucks Yogyakarta. This research method uses a quantitative method assisted by the analysis of SPSS for windows 25. The sampling technique used is a non-probability sampling method with a purposive sampling method with 100 consumers of Starbucks Yogyakarta as respondents. The results of this study show that partially there is a significant positive influence between the green marketing variables toward green satisfaction. and a significant positive influence between the green brand image variables on green satisfaction. In addition, there is also a simultaneous influence between green marketing and green brand image on the green satisfaction of Starbucks Yogyakarta consumers.
Pengaruh Kualitas Produk, Harga dan Promosi terhadap Minat Beli Produk Makrame (Studi pada Taritali Makrame)
Authors: Triyana Triyana , Primadineska Rasistia Wisandianing
Published: January 2025

Macrame craft is a form of craft that is being loved by interior design lovers. Because handicrafts are a unique product, it is necessary to know the things that influence a person’s buying interest in these products. This study aims to determine the effect of price, product quality and promotion on the intention to buy macrame products. The research data was collected using an online questionnaire which was distributed via social media. The samples used in this study are potential customers who have interacted with Taritali Macrame. Obtained a total sample of 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of the study show that price, promotion and product quality influence purchase intention positively and significantly, especially for macrame craft products. Based on the test results of the coefficient of determination, it is 56.2% of the variable in this study that influences the intention to buy macrame craft products.
Pengaruh Keamanan, Convenience Risk, dan Persepsi Risiko Produk terhadap Minat Beli Online pada Situs Jual Beli Shopee
Authors: Luna Gendis Chintia , Sudarusman Eka
Published: January 2025

Online transactions are buying and selling through internet media, so buyers and sellers do not meet face to face. The easier it is to make transactions, it will also affect people’s views, this is inseparable from the many cases of online crimes such as credit card hackers, illegal transactions and fraud. This research seeks to find out the public’s view of online transactions, in terms of security, risk, and also the perception of product risk on online buying interest. This research was conducted in Yogyakarta to analyze the effect of security, convenience risk, and perceived product risk on online purchase intention on the Shopee buying and selling site. Based on the results of the analysis and discussion, the conclusions of this study are as follows: Security (X1) has no effect on online buying interest. Convenience risk (X2) has a positive and significant effect on online buying interest. Perceived Product Risk (X3) has a positive and significant effect on online buying interest.
Pengaruh Brand Ambassador terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Intervening (Kasus Produk Skincare Whitelab pada Masyarakat di Yogyakarta)
Authors: Putri Margaretha Olivia , Sabardini Sri Ekanti
Published: January 2025

This study aims to analyze the influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable. Samples were taken by non-probability sampling method with purposive sampling technique. The number of samples in this study were 100 people who were consumers who had purchased at least once and used Whitelab Skincare products in Yogyakarta and were at least 12 years old. Primary data were collected using a questionnaire technique. Data analysis was performed using multiple linear regression method. Before the regression was carried out, the instruments were tested, namely validity and reliability tests, data normality tests, and classical assumption tests which included multicollinearity tests, heteroscedasticity tests. Hypothesis testing is done by t test and Sobel test. The results of the study show that Brand Ambassador has a significant positive effect on Brand Image, Brand Ambassador has a significant positive effect on Purchase Decisions, Brand Image has a significant positive effect on Purchase Decisions, and there is a positive and significant influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable.
Pengaruh Social Media Marketing, Electronic Word of Mouth dan Brand Trust terhadap Keputusan Pembelian Produk Kosmetik MSI
Authors: Pingki Erikha , Ekasasi Sri Rejeki
Published: January 2025

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, electronic word of mouth dan brand trust terhadap keputusan pembelian produk Mahkota Sukses Indonesia (MSI) di Yogyakarta. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kuantitatif. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Populasi dalam penelitian ini adalah seluruh masyarakat di Yogyakarta yang menggunakan dan melakukan pembelian produk MSI. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Teknik pengumpulan data menggunakan kuesioner yang diukur dengan skala Likert dan dibagikan melalui Google form. Analisis data menggunakan regresi linear berganda dengan alat bantu software SPSS versi 25. Hasil analisis data menunjukkan bahwa secara parsial variabel social media marketing, electronic word of mouth dan brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk MSI di Yogyakarta. Kontribusi atau kebaruan dalam penelitian ini terletak pada obyek produk yang diteliti yaitu kosmetik merek yang berbeda dengan penelitian sebelumnya dan dilakukan di wilayah yang berbeda pula.
Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming terhadap Keputusan Pembelian Produk Skincare Somethinc pada Platform Tiktok
Authors: Sabila Aminda Khurin , Lazuardy Ilman Taufiq
Published: January 2025

This research aims to analyze the influence of Viral Marketing, Online Consumer Reviews and Live Streaming on the Tiktok platform. This research uses quantitative methods. The type of research data used is primary data obtained based on distributing questionnaires to 107 respondents. The sampling used used non-probability with a purposive sampling technique with the criteria being that consumers had made at least two purchases in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that the Viral Marketing, Online Consumer Review and Live Streaming variables have a positive influence on purchasing decisions for Skincare Something on the Tiktok Platform.
PANDEMIC PERIOD: THE ROLE OF MEDIA AND PRODUCT PROMOTION
Authors: Nagraj A
Published: January 2025

Media was at the forefront during the coronavirus pandemic and played a vital role in alerting and creating awareness
about the events and issues related to different variants of coronavirus mutating during the same period in various parts
of the world. If one watched the television very closely during the lockdown period in India, one could see almost all the
top brands stopped playing their advertisements on the television, especially the top brands of cars, motorcycles,
jewellery, fashion, and many other brands of FMCG were missing in action. It has been found that many advertisements
were misleading as per the Advertising Standards Council of India (ASCI), only a few were found to be true. The likeness
in ads during the lockdown period is something the researchers would like to look at, especially the words used by the
brands during the pandemic lockdown period, but the public took the ads and message very well.
MOVING TOWARDS CASHLESS ECONOMY: DIGITAL PAYMENT- AWARENESS AND CHALLENGES
Authors: Rooplata Rooplata , Bakyashri S. R.
Published: January 2025

Modern payment methods were made possible by the development of information and communication technologies.
People's lives were made easier by the proliferation of smartphones and internet access, which also ushered in
digitalization. In addition to enhancing trade and commerce, digitization also made the payment process is quick and
easy.An attempt has been made to explore the various digital payment options which are available, its awareness and
what are the challenges faced by people when they use digital payment methods. Data was collected from 151
respondents from Coimbatore city.It was found that people are very much aware about different digital payment options
and they express their issues or challenges faced while making payment through internet. Chi-square test was also
conducted to find the association between awareness and challenges faced by respondents.
Los regímenes totalitarios: Una realidad que atenta contra la dignidad humana social
Authors: Obando A Adriana
Published: January 2025

El articulo tiene como propósito relacionar el concepto totalitario de la autora judeo alemana Hannah Arendt, planteado en su obra “Los orígenes totalitarios”, publicado en el año 1951, el cual cobra vigencia en los acontecimientos dados y acentuados en los últimos años en Venezuela en el marco de una realidad que se hace visible al mundo entero. Esta relación describe los sometimientos conducentes a una violencia en la que se desconfigura la vida humana, los cuales atentan contra el reconocimiento de la dignidad de todos los miembros de una sociedad, de su derecho a la participación social en tanto somete a las poblaciones a través de actos de fuerza, dejando una estela de soledad y daños irreparables en la condición humana, en la vida del hombre.
Tratamiento médico de edema cerebral en pacientes con trauma craneoencefálico
Authors: Santos Zamora Ingrid Daniela
Published: January 2025

OBJETIVO: Describir el tratamiento médico para edema cerebral en pacientes con trauma craneoencefálico ingresados a la unidad de terapia intensiva en el Hospital de Chiquimula de los años 2019 a 2023. MÉTODO: Se realizó un estudio descriptivo retrospectivo donde se obtuvo una muestra de 192 expedientes de pacientes con diagnóstico de trauma craneoencefálico. RESULTADOS: El sexo masculino fue el más afectado. El grupo etario más frecuente fue entre 20-30 años. La medida general más frecuentemente utilizada fue el control de oxigenación con 92%, seguido de la sedación con benzodiazepinas con 85%, el posicionamiento de la cabecera en semifowler en un 77%. Según la Escala de Resultados de Glasgow 55% de los pacientes obtuvieron una puntuación del 1, lo cual refleja un desenlace desafortunado que iguala a la muerte del paciente CONCLUSIÓN: En los 192 pacientes del grupo de estudio, la medida específica para el tratamiento médico antiedema más frecuente fue el uso de la terapia osmolar con manitol en un 70%, seguida por el uso de solución hipertónica en el 33% de la población en estudio y la craniectomía descompresiva con 19%.
Evaluating Patient Satisfaction with the Quality Nursing Care in a Selected Hospital
Authors: Sultana Miss. Rijiya , Rai Miss. Deepti , Khadka Miss. Pooja , Sen Miss. Swagatalakshmi
Published: January 2025

Quality nursing care is subjective and influenced by individual expectations and needs. Evaluating it is complex due to varying client standards, although client satisfaction remains a key measure of nursing quality. This study explores patient satisfaction with nursing care during hospital stays, examining factors affecting quality and demographic variables related to satisfaction. Continuous evaluation helps healthcare managers identify areas for improvement. Nurses play a crucial role in overall patient satisfaction by providing emotional and psychological support. This descriptive study, conducted with 100 patients at a private hospital in Bangalore, used the “Patient Satisfaction with Quality of Nursing Care” scale to assess satisfaction levels.
Efeitos de um programa de treinamento sobre os componentes de aptidão física em atletas de futebol de campo
Authors: Legnani Elto , Muller André Vinícius , Legnani Rosimeide , Chrusciak Paulo Sérgio , Pires Edvaldo Souza
Published: January 2025

O estudo teve como objetivo analisar os efeitos de um programa de treinamento físico, técnico e tático sobre os componentes da aptidão física de atletas de futebol de campo. A pesquisa foi realizada com 16 jogadores de uma equipe da segunda divisão do Campeonato Paranaense de Futebol de 2001, com média de idade de 21,8 anos. Foram aplicados testes antropométricos e metabólicos antes e após um período de 60 dias de treinamento. Os resultados indicaram aumento na massa magra e redução do percentual de gordura, enquanto a resistência aeróbica e a velocidade de deslocamento não apresentaram mudanças significativas. Observou-se um aumento estatisticamente relevante na resistência anaeróbica lática. Conclui-se que a ênfase no treinamento anaeróbico pode ser um diferencial para a preparação de atletas de futebol, visando otimizar seu desempenho físico durante as partidas.
Integrating Large Language Models for Automated Test Case Generation in Complex
Authors: - Hariprasad Sivaraman
Published: January 2025

When software systems are larger, complex and mature, the quality assurance process gets difficult. Test case generation in a conventional manner, often manually, is a time and resource-intensive process that fails to cope with the fast cycles that modern dynamic development environments push. In this paper a novel technique to automatically generate test cases based on the new state-of-the-art Large Language Models (LLMs) is being proposed. LLMs, an application of Natural Language Processing (NLP) techniques, provide immense benefits such as the ability to analyze unstructured data for e.g., system documentation, user stories, and historical test data to automatically generate test cases. Integrating LLMs into the test automation pipeline can result in increased test coverage, decreased manual overhead, and enhanced system stability to the organization. Conventional approaches are contrasted with LLM-centric methodologies, to provide a detailed sequential approach to integrating LLMs, and highlight challenges and limitations with respect to the practical adoption of LLMs for testing. This paper provides directions for future research in this fast-growing area.
Interrogating the Underlying Barriers to HIV Non-Protective Behaviors’ Control among University Students: Towards an Effective Psycho-Educational Mitigation
Authors: Kobusingye Loyce Kiiza
Published: January 2025

The study purposed to interrogate the underlying barriers to HIV non-protective behaviours’ control among university students, geared towards formulating an effective psycho-educational intervention for the same. The population was both male and female year three university students. The respondents were 12 for the focus group discussion and 15 for the in-depth interviews, selected purposively. Data analysis was done using thematic analysis. There was concurrent data analysis and discussion of findings. The findings revealed that university students continue to engage in HIV non-protective behaviours like lack of and inconsistent condom use, multiple sexual partners and low adherence to HIV messages and training due to factors associated with low socio-economic status, shame, lack of knowledge, flaws within the HIV messaging, to mention but a few. It is therefore concluded that HIV continues to soar among university students through non-protective conduct related to unsafe sex, multiple and concurrent sexual partners and low interest in and negative attitude towards uptake of HIV control messages. Hence, there is a need for a supply of condoms in socially safe spaces, education on condom use and the dangers of multiple sexual partners, economic empowerment, and most importantly, embracing an effective psycho-educational intervention that addresses the specific learning needs of university students about HIV and its control
Ethical Implications of Artificial Intelligence in University Education
Authors: Mauti Jared Momanyi , Ayieko Dennis Song’oro
Published: January 2025

The integration of Artificial Intelligence (AI) in university education has emerged as a transformative force, promising to revolutionize teaching, learning, and administration. However, its rapid adoption has sparked ethical concerns, particularly in resource-constrained settings. This theoretical article examines the ethical implications of specific AI applications, including plagiarism detection tools, adaptive learning systems, and automated grading technologies within Kenyan universities. It highlights three critical areas: data privacy and security, student-lecturer dynamics, and algorithmic bias. Drawing from Kantian deontological ethics, which emphasizes duty and the inherent morality of actions, the article argues for a balanced approach to AI integration that prioritizes ethical responsibilities over mere technological expedience. Data privacy and security remain pivotal concerns, as AI systems amass extensive personal data, often without robust safeguards, exposing students to potential exploitation and breaches. The article explores the intersection of AI and student-lecturer relationships, revealing how AI-driven tools can disrupt traditional mentorship roles central to African pedagogical traditions. Furthermore, the pervasive issue of algorithmic bias is critically analysed, emphasizing its potential to perpetuate educational inequities and marginalize underrepresented groups. The article highlights the absence of localized frameworks to address these ethical dilemmas in Kenyan universities. By anchoring its analysis in Kantian ethics, this article provides a compelling framework for navigating the ethical challenges posed by AI in education, ensuring that its implementation enhances equity, accountability, and human dignity. This work contributes to ongoing discourse on the responsible use of AI in education, offering actionable insights for policy, research, and practice
Salud mental e identidad en la diversidad sexual: desafíos y factores de riesgo en personas LGBTQ+
Authors: Chavarría M. Carlos A. , Oviedo Diana C. , Carreira María B. , Britton Gabrielle B.
Published: January 2025

Las personas LGBTQ+ pertenecen a una población vulnerada y experimentan desafíos que afectan, no solo cómo integran su identidad a lo largo de su vida, sino su salud mental. Las disparidades de salud mental en la población sexualmente diversa han sido estudiadas y se evidencia en incidencias de síntomas psicopatológicos mayores en comparación con las personas heterosexuales. Existen distintos factores de riesgo que afectan el funcionamiento psicológico de las personas LGBTQ+, abarcando las experiencias de discriminación, prácticas de conversión de la orientación sexual y de identidad de género, riesgo de suicidio, presencia de síntomas psicológicos, entre otros. No obstante, también se han identificado factores que protegen a la persona LGBTQ+ a tener un desarrollo de su identidad saludable y que mitigan la angustia psicológica. El presente artículo tiene como finalidad explorar los conceptos sobre orientación sexual e identidad de género, entender cómo distintos autores explican la formación de la identidad de la persona LGBTQ+ y por último discutir las implicaciones de ser sexualmente diverso en la salud mental.
Urban Sufisme dan Urban Salafi pada Era Digital
Authors: Kartika  , Thalib Abdullah , Amri Muh.
Published: January 2025

The digital era has brought about major changes in the social, cultural, and religious order of society, including in religious practices and thoughts. Amidst these dynamics, Sufism and Salafi as two major schools of thought in Islam face new complex challenges and opportunities. This study aims to investigate how the two schools adapt to social, cultural, and technological changes in the context of a modern, digitalized urban setting. Using qualitative research methods based on text analysis and participant observation, this study explores patterns and themes that emerge in the interaction of these two schools with urban society and digital media. The results show that Sufism utilizes digital technology to expand the reach of its teachings globally and create a strong virtual community, despite facing challenges related to authenticity and internal polarization. Meanwhile, Salafi focuses on consistency with the pure teachings of Islam through educational institutions, da'wah centers, and selective use of social media, despite often facing negative stigma and challenges of social adaptation. This study concludes that the adaptation of Sufism and Salafi reflects the dynamic religious transformation in the contemporary era, while providing strategic insights to support social harmony and religious integration in a complex urban society.
Peningkatan Ketepatan Smash Pemain Bola Voli Melalui Coaching Clinic di Klub Bateraja Kabupaten Boyolali
Authors: A'la Miftachul , Sukiyandari Liska
Published: January 2025

Olahraga bola voli menjadi salah satu cabang olahraga yang populer di Indonesia karena menawarkan manfaat kebugaran fisik dan pengembangan keterampilan motorik serta sosial. Namun, penguasaan teknik seperti smash masih menjadi tantangan bagi banyak pemain, termasuk tim bola voli Bateraja di Desa Ngadirejo, Kabupaten Boyolali. Untuk mengatasi kendala tersebut, kegiatan coaching clinic dilaksanakan dengan tujuan meningkatkan kemampuan ketepatan smash melalui pelatihan teknik dan penguatan fisik. Kegiatan coaching clinic untuk meningkatkan kemampuan ketepatan smash pemain tim bola voli Bateraja dimulai dengan persiapan yang mencakup pemetaan masalah dan pengaturan fasilitas, diikuti dengan sesi pengenalan teknik smash, penguatan otot, serta latihan teknik dan permainan. Pelatihan berlangsung selama empat minggu dengan delapan sesi yang mencakup pengenalan teknik dasar smash, penguatan otot tangan, latihan lompatan, pengaturan timing, serta simulasi permainan. Evaluasi dilakukan menggunakan tes ketepatan smash (pre-test dan post-test), observasi langsung, serta wawancara. Hasil tes menunjukkan peningkatan rata-rata ketepatan smash sebesar 79,6%, dengan skor post-test pemain yang secara signifikan lebih baik dibandingkan pre-test.  Rata-rata nilai pre-test ketepatan smash pemain tim bola voli Bateraja adalah 43,125%, sedangkan rata-rata nilai post-test mencapai 76,125%. Latihan berbasis media bola gantung dan simulasi permainan terbukti efektif dalam meningkatkan akurasi dan presisi smash. Selain itu, evaluasi fisik menunjukkan perbaikan pada kekuatan otot, lompatan, dan stamina pemain, yang turut mendukung performa teknik smash. Hasil kegiatan ini menunjukkan bahwa pendekatan coaching clinic yang terstruktur mampu meningkatkan keterampilan teknis dan kondisi fisik pemain secara signifikan. Oleh karena itu, metode ini dapat diterapkan secara lebih luas untuk mendukung pengembangan prestasi bola voli di tingkat lokal maupun regional.
PERAN ELIT-ELIT MODERN SAMBAS MASA PENDUDUKAN BELANDA TAHUN 1818-1842
Authors: Nordiansyah Nordiansyah , Sunandar Sunandar , Zabidi Ahmad
Published: January 2025

The emergence of the modern elite in Sambas is the influence of the Dutch Colonial with a policy called ethical politics, where ethical politics has an influence on life, namely in the field of education, where ethical politics provides modern education implemented by the Dutch Colonial in Indonesia, namely by opening schools in Indonesia. Precisely in Java, which attracted aristocrats to study there, one of which was in the Sultanate of Sambas such as Sultan Muhammad Tsafiuddin II, Sultan Muhammad Ali Tsafiuddin II and Sultan Muhammad Mulia Ibrahim Tsafiuddin, but the most influential in Sambas was Sultan Muhammad Tsafiuddin II. The emergence of the modern elite was not only influenced by the Dutch Colonial, but also from the Middle East, namely Egypt. Egypt is a city that has a renewal mindset, therefore many people want to get an education there, one of which is sending gifted youths of Sambas to education in Cairo, Egypt, who can later make changes in Sambas, one of which is Muhammad Basiuni Imran, which advances Sambas, in the field of education. The existence of figures called the modern elite brought changes in the political, social and economic fields in Sambas at that time.
Comparison Of Corporate Bankruptcy Predictions Based On The Altman Model And Springate Approach
Authors: Hidayat Ahsan Nurfalah , Mutmainah Isbandriyati , Marnilin Feni
Published: January 2025

This study was conducted to determine the financial performance of technology sector companies from the analysis of bankruptcy prediction using the Altman Z-Score and Springate S-Score methods and compare the accuracy and type error of the two methods in the 2021-2023 period. This study uses secondary data obtained from the Indonesia Stock Exchange using quantitative descriptive analysis techniques. The determination of the sample in this study uses a nonprobability sampling method, precisely with a purposive sampling technique. The results of this study show that based on the Altman Z-Score method, there are 4 technology sector companies that have the potential to experience bankruptcy for 3 consecutive years, including ATIC, DIGI, CASH, ENVY. Based on the Springate S-Score method, it is indicated that 4 companies have the potential to go bankrupt for 3 consecutive years, including DIGI, CASH, ENVY, CYBR. The accuracy and type error rate obtained for three years in technology sector companies based on the Springate S-Score method resulted in a higher accuracy of 72% in 2022 with lower type errors compared to the Altman Z-Score method.
 
Keywords: Technology Sector, Bankruptcy, Altman Z-Score, Springate S-Score
The Influence Of Social Environment And Motivation On Students' Decisions To Become Entrepreneurs
Authors: Mardiana Rita , Adha Adrian , Juhari Ahmad
Published: January 2025

This study aims to analyze the conditions of students who want to start a business study of the social environment and motivation. This study uses quantitative data where the data is obtained from primary data sources derived from questionnaire data collection. The questionnaire was given to respondents to answer the questions given. The respondents of this study were students who were still active at STIM Budi Bakti. The data collected were analyzed using the SPSS program. The variables in this study consist of independent variables and dependent variables. The Independent Variable (independent variable) consists of: Social Environment (X1) and motivation (X2). While the Dependent Variable (dependent variable) is the Decision to Become an Entrepreneur (Y). The results of this study indicate that the variables of the social environment and motivation have a positive influence on the condition of students in their desire to start a business. The social environment plays a role in influencing the development of individual mindsets and habits in it, while the perception variable has no influence on the interest/desire to become an entrepreneur. Motivation has a simultaneous influence on the student entrepreneurship variable. With the motivation to become an entrepreneur, students become independent (can do many things and can finance their own needs). This shows that students can still have the desire to do business even though their understanding/perception of entrepreneurship is still lacking.
Clustering Marketing Strategy Based on Applications for Power Upgrading Customers
Authors: Adji Himawan Witjaksono
Published: January 2025

The growing electricity demand in Indonesia has led PT State Electricity Company (Perusahaan Listruk Negara/PLN), specifically PLN UID Lampung, to enhance power upgrade services for efficiency and customer-focused solutions. However, electricity sales growth at PLN UID Lampung remains below the national average, hindered by generalized marketing strategies. To address this, implementing a Customer Relationship Management (CRM) application with clustering-based segmentation can provide tailored and targeted promotions, improving sales and competitiveness in the energy sector. This study explores the use of LRFM analysis and K-Means clustering within CRM applications to improve customer management in PLN UID Lampung's power upgrade program. By analyzing customer transaction data, the study identifies four customer clusters with distinct electricity usage behaviors. Cluster 4, the highest revenue contributor, is prioritized for loyalty programs and premium services. Clusters 0 and 1 require educational initiatives and special promotions to increase engagement. The findings suggest optimizing CRM applications for better customer monitoring and segmentation. Recommendations include focusing loyalty programs on Cluster 4, enhancing educational campaigns for Clusters 0 and 1, and regularly evaluating marketing strategies to boost efficiency and retention. These targeted strategies are expected to drive power upgrade program success and strengthen PLN UID Lampung's position in the competitive energy market.
Aprendizaje Adaptativo para Moodle desde la IA
Authors: Prada Segura Jasleidy Astrid , Beltrán Gómez Adán
Published: January 2025

Este artículo presenta la fase de revisión de literatura, resultado de un proyecto que se enfoca en implementar un sistema de Inteligencia Artificial (IA) en la plataforma Moodle que permita una evaluación dinámica y ofrezca retroalimentación personalizada a los estudiantes, con el objetivo de enriquecer el proceso de enseñanza-aprendizaje y fortalecer la calidad educativa en una institución de educación superior. Esta iniciativa se enmarca a través de investigación aplicada en función de su propósito y mixta en función de su fuente de datos, para obtener una comprensión holística del impacto y la eficacia del sistema propuesto. La metodología adoptada inicia con una fase de diseño y desarrollo del sistema de IA, seguida de una implementación piloto en cursos seleccionados dentro de la Universidad. Se utilizarán técnicas de recolección de datos cuantitativos como encuestas y análisis de desempeño académico, junto con métodos cualitativos como entrevistas y grupos focales con estudiantes y docentes para entender la percepción y la efectividad de la retroalimentación proporcionada por el sistema de IA. Los resultados esperados incluyen una mejora significativa en la calidad de la evaluación y retroalimentación, evidenciada a través de mejoras en el desempeño académico y la satisfacción de los estudiantes y docentes.
Factores de Riesgo y Virus de Papiloma Humano Asociado a un Incremento de Cáncer de Cabeza y Cuello en un Hospital de Segundo Nivel
Authors: Camacho López Ana Isabel , Reyes Pintor Arlette Juliette , Suárez Porras Norma
Published: January 2025

El cáncer de cabeza y cuello (CCC)  es un problema de salud pública importante por transcendencia y magnitud; existen múltiples factores de riesgo que se encuentran asociados. Llevar a cabo registros de pacientes con CCC que sean de calidad es importante para realizar estudios que nos ayuden a identificar los factores de riesgo en la población Mexicana. El objetivo es determinar  los factores de riesgo y virus de papiloma humano en el incremento de CCC en el OOAD Veracruz Sur, mediante un estudio transversal, retrospectivo, incluyo a 92 pacientes con diagnóstico de CCC con registro histopatológico del Hospital General Regional No. 1, durante el periodo de diagnóstico enero 2018 a julio 2024; los datos obtenidos se registraron en una hoja de recolección de datos; el análisis descriptivo se realizó con el calculó de frecuencias, proporciones, medidas de tendencia central y dispersión; en el análisis multivariado prueba de hipótesis de X2, para variables nominales y T de Student para variables numéricas, valor de significancia p=≤0.05. Los resultados fue integrado por 92 expedientes, con predominio de mujeres con 49(53.26%) y los hombres con 43(46.74%), la media de edad global fue de 65.33±16.55 años; respecto a los antecedentes sexuales de los participantes,  43(46.74%) habían tenido de 2 a 5 parejas sexuales, 28(30.43%) solo una pareja sexual y 21(22.83%) más de 5 parejas sexuales, presentado una diferencia estadísticamente significativa (p=0.004) de acuerdo al análisis multivariado con los diferentes factores de riesgo asociado a CCC; alcoholismo positivo solo en 25 (27.17%) con una diferencia estadísticamente significativa (p=0.048) y una prevalencia mayor en grupo de cáncer epidermoide. El VPH solo se identificó en 4 casos con cáncer, los que corresponden al tipo epidermoide. Mientras que, para los casos sin VPH, los casos se distribuyeron de la siguiente manera: 39(42.39%), seguido del basocelular con 29(31.52%), papilar con 14(15.21%) adenocarcinoma 5(5.43%) y un caso para el escamocelular (1.08%).
EDUKASI TEKNIK MENYUSUI YANG BENAR PADA IBU POSTPARTUM DI POSYANDU FLAMBOYAN CILENDEK BARAT
Authors: Lestari Fitria , Kalyca Argya , Herlyana Azahra , Apriliani Berliana , Suci Ramadhan Bulan , Fitriani Ade , Putri Amanda
Published: January 2025

WHO menyebutkan 6.500 bayi baru lahir meninggal setiap hari, yang merupakan 47% dari seluruh kematian anak balita, dan 78 juta bayi meninggal dalam satu jam pertama kehidupannya karena mereka tidak diberi ASI. Mereka mempunyai risiko kematian yang lebih tinggi dan kecil kemungkinannya untuk terus menyusui. Di Indonesia, angka pemberian ASI eksklusif sekitar 32,3%. Provinsi Jawa Barat, terdapat sekitar 36,65 bayi usia 0 hingga 6 bulan yang tidak mendapatkan ASI eksklusif pada tahun 2019. Kota Bogor menemukan bahwa 39% ibu tidak memberikan ASI eksklusif kepada anaknya. Tujuan dari kegiatan ini adalah untuk meningkatkan kenyamanan ibu dalam menyusui dengan mengedukasi metode menyusui yang benar dan mendorong pemberian ASI eksklusif. Kegiatan ini diharapkan dapat meningkatkan kualitas tersebut. Tiga puluh ibu nifas dan menyusui turut serta dalam kegiatan ini. Kegiatan ini menggunakan konsultasi offline. Metode  pengumpulan data  disajikan dalam bentuk kuesioner. Hasil pre test diperoleh responden kurang baik sebanyak 15 orang (50%), namun hasil posttest sebanyak 28 orang (93,3%) responden baik. Nilai p-value uji T-analisis sebesar 0,000.
Kata kunci : ASI, Teknik Menyusui, Ibu Postpartum