bluuebunny/crossref_metadata_2025 huggingface dataset:
Economy and sustainable development issues among local ethnic minorities in the South Central Highlands, Vietnam
Authors:   University of Social Sciences and Humanities, VNU-HCM, Vietnam, Huynh Thu Ngoc , Le Ha Thi My ,   University of Social Sciences and Humanities, VNU-HCM, Vietnam
Published: September 2024

Sustainable development has been a topic of concern to the Party and State for many decades. Especially, the sustainable development in mountainous regions and ethnic minority areas has always been focused on with promulgated resolutions and policies. Local ethnic minorities in the South Central Highlands such as Ede, Co-ho, Mnong in particular, and other ethnic minorities are also among the subjects of concern to promote the sustainable development. However, currently, in order to develop sustainably as expected by the Government, these ethnic groups must gradually solve the challenges they are facing, including economic development, hunger eradication and poverty reduction, food security, education development, etc. Although these issues have positively changed over the past years, they are still not enough to ensure the sustainable development. Because of the high rate of poor and near-poor households, low education levels and limited lifelong learning opportunities, uncertain food security, etc., to achieve the sustainable development, in addition to the efforts of the ethnic groups themselves, the Government still needs to continue to support them more in the coming time to gradually solve the challenges they are facing. That is also the goal of this article with implications for policy implementation so that local ethnic minorities in particular and other ethnic minorities in general can develop sustainably in the future. The data source of the article was collected in the community in 2022 by participant observation, questionnaire surveys, and in-depth interviews. The article analyzes the economic situation and explores the challenges that local ethnic minorities in the South Central Highlands are facing.
Career Adaptability of Students at Vietnam National University, Ho Chi Minh City
Authors:   University of Social Sciences and Humanities, VNUHCM, Vietnam, Trần Tiến Anh , Vũ Thu Anh ,   University of Social Sciences and Humanities, VNUHCM, Vietnam, Phạm Ngọc Bích ,   University of Social Sciences and Humanities, VNUHCM, Vietnam
Published: September 2024

This study elucidates the career adaptability of students at Vietnam National University, Ho Chi Minh City (VNU-HCM), through the analysis of survey data consisting of 380 samples collected in 2023. The data was gathered using a combination of quota sampling and convenience sampling methods. The theoretical foundation of this research is based on Savickas’ (2005) model of career adaptability [1]. The data analysis methods employed include descriptive statistics, exploratory factor analysis, reliability testing using Cronbach’s Alpha, One-way ANOVA, and T-Test, all conducted using SPSS software. The study focuses on third-year students and above, from six member schools of VNU-HCM. The results indicate that VNU-HCM students scored highest on future orientation and lowest on confidence. Among the 23 indicators of career adaptability, the highest average scores were observed in the areas of personal responsibility, concern for future careers, and the acquisition of new skills. Conversely, the indicators with the lowest average scores included planning to achieve goals, confidence in overcoming life's obstacles, and confidence in problem-solving. To enhance the career adaptability of VNU-HCM students, the study emphasizes the need for educators, counselors, and policymakers to support students in career planning; building self-esteem; enhancing decision-making skills; and fostering optimism. Additionally, there should be increased support for building student confidence to overcome obstacles and solve problems. Attention should also be given to differences in career adaptability among students of different majors, academic performance levels, and the positive, significant impact of part-time work on enhancing career adaptability for VNU-HCM students.
"Gian đạo sĩ" and the trend of "Orthodoxization" of endogenous religions in Southern Vietnam
Authors:   University of Social Sciences and Humanities, VNUHCM, Vietnam, Nguyen Phong Thanh
Published: September 2024

Southern Vietnam became the "good land" of Chinese immigrant groups since the late 17th century after the Ming Dynasty was overthrown by the Manchu Qing army. A part of those political refugees were members of South China folk religious sects, who used religion and religious movements as a means to gather a large number of insurgents to “fight against Qing and restore Ming” in order to realize their political intentions. This spirit of “restoring the old dynasty” influenced patriotic scholars with feudal ideology in Vietnam, who were in a similar situation when confronting the invading French colonialists, thereby transforming into the awareness of “fighting against the French and restoring the Vietnamese emperor". They were deeply influenced by the Confucian spirit of "patriotism and respect for the monarch" and were determined to embrace the religious flag with the nuances of Confucianism - Buddhism - Taoism and local traditions to gather insurgents, who fought against invaders and restored the kingship of the natives. It is the ambiguous transformation process between Confucian scholars and Taoist priests. Especially, in the context of strict surveillance and brutal repression by contemporary authorities, they were considered "gian đạo sĩ" fiercely resisting authorities. Since then, the trend of "Orthodoxization" has appeared to shape them into monks who do not care about politics, or at least submit to serve the government. Using research methods (tactics) of analyzing written documents, field surveys, ethnographic fieldwork, and logical analysis, the article analyzes the phenomenon of "gian đạo sĩ" in Southern Vietnam’s endogenous religions and also clarifies the "Orthodoxization" trend of the popular belief of Ngũ Công Vương Phật from the late 19th to early 20th century, thereby introducing an interesting cultural phenomenon in contemporary Southern Vietnam’s social life.
Social Role of the Tradition of Protest Song Tradition of Popular Music mid-20th century in the United States
Authors: Zamotin M. P.
Published: September 2024

Introduction. The article considers the integrating social role of the tradition of protest songs in the period 1950–1970 on the example of the United States of America. This period was characterized by a series of military conflicts against the background of geopolitical confrontation between the USSR and the USA, which was reflected in creative and sociocultural movements for peace and contributed to social and political changes in the USA. Protest music not only contributed to a positive influence on political decision-making, but also became a powerful means of expressing public opinion and feelings.

Methodology and sources. The methodology and theory is based on comparative historical analysis of socio-cultural, political and historical events and facts related to the period covered. The material for the study was also made up of biographies, descriptions of events by eyewitnesses and documents of secondary analysis, telling about the social and musical impact of the phenomenon of protest songs of folk music and rock'n'roll counterculture on American society, as a reaction to the political decisions of the U.S. government to create hotbeds of military conflicts in the world.

Results and discussion. The period from the late 1940s to the 1950s in the United States was marked by an acute confrontation between communism and capitalism, which was reflected in the culture and music of the time. The emergence and proliferation of protest songs, as well as other forms in the arts, occurs because of important crisis events on a global scale, or when people begin to see these events as such. Because of the impact the conflict between the two superpowers and their allies had on the world, people began to react to it in their own way. Music reacted to the events instantly and vividly. Although most protest songs were not a national success and their message was mostly appreciated by radicals, the songs united people and helped them express their discontent with what was happening.

Conclusion. Folk and rock music became an integral part of life during the Cold War within the United States. Musicians and poets protested against the administration's policies, against unnecessary military conflicts, and warned against the possible destruction of the world. As a result, these genres became a powerful means of expressing public feelings, opinions, and influenced the formation of public consciousness right up to our time.
Personalökonomik und Mitarbeiterbindung – Mitarbeitende durch Anreize an Unternehmen binden
Authors: Göbel Christian
Published: September 2024

Kernbotschaften •Aus Perspektive der Arbeitgeber ist eine hohe Mitarbeiterbindung besonders erstrebenswert, wenn es schwierig und kostspielig ist, neue Mitarbeiter und Mitarbeiterinnen zu rekrutieren, auszubilden und einzuarbeiten. •Investieren Arbeitgeber oder Arbeitnehmer und Arbeitnehmerinnen in die langfristige Arbeitsbeziehung, so steigt die erwartete Mitarbeiterbindung. •Es gibt wirkungsvolle Instrumente zur Steigerung der Mitarbeiterbindung: Effizienzlöhne, verzögerte Entlohnung und Investitionen in spezifisches Humankapital schaffen aus Sicht der Beschäftigten Anreize, langfristig in einem Unternehmen zu verbleiben. •Die relative Attraktivität von Arbeitgebern, Anreize und das Vertrauen in den Arbeitgeber sind aus personalökonomischer Sicht für eine lange Mitarbeiterbindung besonders bedeutsam.
Recruiting 4.0: Moderne Methoden und Künstliche Intelligenz im Fokus der Arbeitgeberberatung
Authors: Brüning Eva M.
Published: September 2024

Kernbotschaften • Moderne Rekrutierung profitiert erheblich von der Nutzung digitaler Plattformen. Social-Media-Plattformen, Business- Netzwerke und Karriereseiten ermöglichen eine gezielte Ansprache von Kandidatinnen und Kandidaten. • Eine positive Candidate Experience, also die Gesamtheit der Erfahrungen, die Bewerberinnen und Bewerber im Rahmen des Recruiting-Prozesses mit dem Unternehmen machen, ist entscheidend für den Erfolg moderner Rekrutierungsstrategien. • Die Sicherstellung der Einhaltung ethischer Standards sowie des Datenschutzes sind relevante Bestandteile der Rekrutierungsstrategie.
Moderne Führung
Authors: Gade Christian
Published: September 2024

Kernbotschaften • Führung ist wichtig! Sie hat eine große Bedeutung für das Zusammenwirken in Organisationen und damit einen großen Einfluss auf die Gewinnung und Bindung von Mitarbeiterinnen und Mitarbeitern an Unternehmen. • Führung vollzieht sich in einzigartigen Führungsbeziehungen. • Wir leben und arbeiten unter dem Einfluss von Megatrends in einer sogenannten „VUCA-Welt"1 und das mit Personen aus mehreren Generationen, die unterschiedlich „ticken". • „Unbossing!" Moderne Führung geht auf Mitarbeitende ein und verlagert sich immer mehr in das Team hinein. • Arbeitgeberberatung bietet die Chance, Unternehmen für die Bedeutung von Führung zu sensibilisieren und sie dabei zu unterstützen, durch die Etablierung moderner Führung einen Wettbewerbsvorteil zu erzielen.
Weiterentwicklung der Beratungsqualität im Arbeitgeberservice: Verbesserungspotenziale anhand der Kundenbedürfnisse erkennen
Authors: Moritz Ruth , Büttner Giulia
Published: September 2024

Kernbotschaften • In Zeiten eines sich stark verändernden Arbeitsmarktes mit langfristig abnehmendem Erwerbspersonenpotenzial ist es wichtig, dass die entsprechenden Beratungsdienstleistungen in hoher Qualität erbracht werden, um den Betrieben einen Mehrwert zu bieten. • Die Bundesagentur für Arbeit nutzt die Perspektive der Arbeitgeber und Arbeitgeberinnen, um die Qualität der Beratungsdienstleistung im Arbeitgeberservice zu bewerten. • Forschungsergebnisse zeigen, dass Kundenbefragungen im Rahmen der Zielnachhaltung einen Mehrwert für die Ausrichtung der Dienstleistungen an den Kundenbedürfnissen sowie für die Umsetzung kontinuierlicher Verbesserungen im Sinne der Strategie 2025und des EFQM-Modells 2020bieten. • Insbesondere die Ergebnisse aus freien Kommentaren sind methodisch gut geeignet, um Verbesserungspotenzial für die Arbeitgeberberatung zu identifizieren. • Die Weiterentwicklung der Beratungsqualität basierend auf Kundenfeedback gelingt besonders effektiv, wenn ausreichend Ressourcen für gründliche Analysen bereitgestellt wer-den. Eine gelebte Organisationskultur im Sinne der kontinuierlichen Verbesserung wird dabei als weiterer entscheidender Faktor zur nachhaltigen Steigerung der Beratungsqualität identifiziert.
Unternehmensberatung: Impulse für angehende, quereinsteigende und praktizierende Arbeitgeberberaterinnen und -berater
Authors: Jedrzejczyk Paulina
Published: September 2024

Kernbotschaften • Die Herausforderungen auf den Märkten führen zu wachsender Akzeptanz und steigender Inanspruchnahme von Unternehmensberatung. Auch kleine und mittelständische Unternehmen können von den Beratungsleistungen profitieren. • Öffentliche Institutionen erweitern ihr an Unternehmen gerichtetes Beratungsangebot. Dies kommt vor allem kleinen und mittelständischen Unternehmen zugute, die sich private Unternehmensberatung häufig nicht leisten können. • Mit dem Ausbau der Beratung für Unternehmen erweitern öffentliche Institutionen auch das Aufgabenspektrum für ihre Beschäftigten - eine nicht zu unterschätzende Herausforderung für alle Beteiligten. • Auf der Suche nach neuen Ideen und möglichen Entwicklungsperspektiven lohnt es sich, einen Blick über den Tellerrand hinaus zu werfen, beispielsweise auf die private Unternehmensberatung. • Die Auseinandersetzung mit den grundlegenden Konzepten und Methoden der Unternehmensberatung bietet Impulse sowohl für die Beratenden als auch für die Institutionen als Ganzes, was am Beispiel des Arbeitgeberservices der Bundesagentur für Arbeit veranschaulicht wird. • Die Impulse können sich auf Themenbereiche beziehen, wie konstituierende Merkmale, Mehrwert, Herausforderungen und Schritte der Beratung, Kompetenzanforderungen an die Beratenden, Rollen der Beratenden, Methodenspektrum.
ТРАНСНАЦІОНАЛІЗАЦІЯ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ СФЕРИ ТУРИЗМУ
Authors: Стручок Наталія , Маргіта Михайло , Гонак Івана
Published: September 2024

У статті здійснено окреслено перспективні напрями розвитку сфери туризму через організаційно-правові форми. Розкрито зміст та структуру стратегії транснаціоналізація. Визначено підходи вітчизняних та міжнародних дослідників до змісту дефініції «транснаціональна корпорація». Окреслено передумови виникнення теоретичних концепцій діяльності транснаціональних корпорацій та критерії їх розподілу. Відзначено особливості створення транснаціональних корпорацій у різних галузях економіки країни. Відзначено особливості структури транснаціональних корпорацій у сфері туризму. Здійснено аналіз динаміки кількості ТНК та їхніх закордонних підрозділів у світі та визначено найприбутковіші ТНК світу за рейтингом Fortune Global 500. Охарактеризовано альтернативні форми діяльності транснаціональні компанії у сфері туризму. Розкрито зміст етапів виходу на світовий ринок транснаціональних корпорацій сфери туризму.
КРЕАТИВНА ЕКОНОМІКА ЯК ФАКТОР РОЗВИТКУ ТУРИСТИЧНОЇ ГАЛУЗІ: СВІТОВІ ПРАКТИКИ ТА ПЕРСПЕКТИВИ ДЛЯ УКРАЇНИ
Authors: Трегубов Олександр
Published: September 2024

Підкреслено, що на сучасному етапі вітчизняна туристична індустрія стикається з серйозними викликами та потребує нових підходів до формування конкурентних переваг. Доведено, що одним з основних факторів підвищення конкурентоспроможності галузі виступає креативність. Акцентовано увагу на особливостях креативної економіки. Зазначено, що складаючись з креативних індустрій, вона формує нову доктрину розвитку туристичної галузі. Узагальнено досвід провідних країн світу щодо впровадження креативних технологій в діяльність підприємств туристичного бізнесу, що дозволяє підвищити їх конкурентоспроможність. Акцентовано увагу на значній державній підтримці креативного сектору як фактору розвитку туристичної індустрії та охарактеризовано основні групи заходів. Спираючись на світові практики сформовано перспективні напрями розвитку туристичної індустрії в Україні на креативних засадах, які представляються доцільними для реалізації на різних рівнях управління, формуючи нову модель зростання.
ОСОБЛИВОСТІ РОЗВИТКУ ПРОМИСЛОВОЇ ПРОДУКЦІЇ РЕГІОНІВ ДЕРЖАВИ
Authors: Брошко Максим
Published: September 2024

Стаття присвячена актуальним питанням особливостей розвитку промислової продукції регіонів держави. Також обґрунтовано основні аспекти економічного зростання країни за рахунок ефективного розвитку промислової продукції регіонів держави. Проаналізовано індекс промислової продукції в регіональному розрізі з акцентом на їхні унікальні особливості та виклики. Висвітлюється вплив інвестиційного клімату на регіональний розвиток, підкреслюючи необхідність створення сприятливих умов для залучення капіталу. Висловлюються рекомендації щодо розробки індивідуальних стратегій для кожного регіону, що враховують їх специфіку та потреби. У статті, підкреслено важливість комплексного підходу до вирішення проблем промислового розвитку, що сприятиме сталому економічному зростанню та підвищенню конкурентоспроможності української промисловості на міжнародній арені.
INTERNATIONAL EXPERIENCE IN USING INNOVATIVE TOOLS OF STATE FINANCIAL CONTROL OVER ILLEGAL FINANCIAL FLOWS
Authors: Воляник Галина , Ковальова Тетяна
Published: September 2024

Effective financial control often requires cooperation between countries and international organizations. The study of international experience contributes to the development of mechanisms of international cooperation and information exchange to combat illegal financial flows. The article examines the international experience of using innovative tools of state financial control to combat illegal financial flows. Emphasis is placed on the analysis of modern practices in countries with developed systems of financial control, such as the USA, Great Britain, Germany, France, and Japan. The main tools used to detect and prevent illegal financial flows are described, including automated transaction monitoring systems, analytical platforms based on artificial intelligence, as well as methods of a risk-based approach to auditing. Special attention is paid to the role of international cooperation and information exchange between financial institutions of different countries, which allows more effective detection and termination of activities related to money laundering and terrorist financing. The article also analyzes the legal acts that regulate the use of innovative financial control tools in different countries and their compliance with international standards, such as FATF recommendations. The challenges and risks associated with the introduction of the latest technologies into the financial control system, including issues of data confidentiality and protection of human rights, were studied. The analysis of indicators and methods of assessment of illegal financial flows was carried out, the formation of illegal financial flows in modern globalized conditions was analyzed, the experience of other countries with regard to state financial control and its effectiveness was studied, innovative approaches and technologies that could be used to improve the financial control system and the possibility of their implementation of financial control in Ukraine. In addition, the evaluation of the effectiveness of the proposed innovative tools in the fight against illegal financial flows was carried out and the need for the development of such an assessment methodology, which would allow measuring the real impact of new technologies on reducing the volume of illegal financial flows, was substantiated.
ДЕЛЕГУВАННЯ ПОВНОВАЖЕНЬ ЯК ІНСТРУМЕНТ ІННОВАЦІЙНОГО РОЗВИТКУ ОРГАНІЗАЦІЇ
Authors: Голобородько Гліб
Published: September 2024

Визначено, що ефективне делегування повноважень може стимулювати інноваційний розвиток організації. Проаналізовано актуальні моделі делегування повноважень на підприємстві. На основі проведеного аналізу запропоновано метамодель, яка окреслює основні складові процесу делегування обов’язків і можливостей як інструменту інноваційного розвитку. Ця метамодель систематизує взаємозв'язки між основними факторами, що сприяють ефективному розширенню повноважень, та визначає найкращі сценарії використання кожного з розглянутих інструментів. Зокрема, модель враховує аспекти лідерства, мотивації, компетенцій працівників та організаційної стійкості до змін. Таким чином, метамодель не лише структурує процес розширення прав і можливостей, але й підкреслює його важливість у стимулюванні інновацій в контексті стратегічного розвитку організації.
ІННОВАЦІЙНІ ОБ’ЄКТИ КУРОРТНО-РЕКРЕАЦІЙНОЇ СФЕРИ УКРАЇНИ: ТЕНДЕНЦІЇ ТА ПЕРСПЕКТИВИ УКРАЇНИ
Authors: Дроботова Марина , Опалько Вікторія , Омельченко Анастасія
Published: September 2024

Стаття розглядає тенденції та перспективи курортно-рекреаційних об’єктів інноваційного спрямування в Україні. Курортно-рекреаційна сфера є важливою частиною сфери послуг, що спрямована на задоволення потреб населення у відпочинку, оздоровленні та рекреації. Вона об'єднує різні види діяльності, такі як готельний бізнес, СПА та велнес-послуги, екскурсійні програми, спортивні та розважальні заходи, що створюють додаткову цінність для споживачів завдяки інтегрованості послуг. Висвітлено основні характеристики курортно-рекреаційної сфери, включаючи її сезонність, високий рівень конкуренції, орієнтацію на потреби клієнта та інноваційність. Окрему увагу приділено аналізу різних типів рекреаційних об'єктів та комплексів, які функціонують на українському ринку, їх особливостям та перспективам розвитку. Підкреслено значення розвитку інноваційних комплексів, таких як тематичні парки, курортні комплекси, штучні гірськолижні комплекси та рекреаційні зони водних розваг, що відповідають сучасним тенденціям відпочинку.
LOGISTICS AS A STRATEGIC FACTOR OF COMPETITIVENESS IN THE TOURISM INDUSTRY: SUCCESS STORIES
Authors: Медвідь Лариса , Дідович Олександр , Янчик Ігор
Published: September 2024

Сучасний туристичний ринок характеризується високим рівнем конкуренції, що вимагає від бізнесів постійного пошуку нових шляхів підвищення ефективності та якості своїх послуг. Оскільки одним із ключових факторів, що впливають на конкурентоспроможність туристичних підприємств, є логістика, в останні роки її роль значно зросла, перетворившись на стратегічний інструмент досягнення успіху. Наразі ефективна логістика дозволяє оптимізувати всі етапи процесу надання туристичних послуги, від бронювання до повернення клієнта додому, забезпечуючи високий рівень задоволеності споживачів. Отже, метою статті є дослідження ролі логістики як стратегічного фактора конкурентоспроможності в туристичній галузі на прикладі конкретних успішних кейсів. Проведене дослідження підтвердило, що логістика в туристичній галузі є стратегічним фактором її конкурентоспроможності, оскільки являє собою комплекс взаємопов’язаних процесів, спрямованих на ефективне планування, організацію та управління потоками товарів, послуг та інформації, пов’язаних з туристичною діяльністю.
ОЦІНКА БАНКІВСЬКИХ РИЗИКІВ В УМОВАХ ВІЙНИ
Authors: Петик Любов , Міщенко Карина
Published: September 2024

Стаття аналізує вплив військового конфлікту на банківський сектор України, зокрема, визначає основні ризики, що виникають через зміни в економічному та соціальному середовищі. У 2022 році спостерігалося значне зростання макроекономічних і кредитних ризиків, що зумовлено загальною нестабільністю в країні. Водночас ризик ліквідності залишався на низькому рівні завдяки ефективному антикризовому управлінню з боку банків. Динамічна оцінка, проведена у 2024 році, вказує на певну стабілізацію ситуації, що виразилося в зниженні рівнів ризиків ліквідності, прибутковості та кредитного ризику для корпоративного сектору. У статті аналізуються основні аспекти організації управління ризиками в банківському секторі України, зосереджуючи увагу на необхідності постійного вдосконалення механізмів управління для забезпечення стабільності та надійності банків у періоди невизначеності. Особливу увагу приділено аналізу нормативно-правової бази, що регулює діяльність банківської системи України в умовах війни, враховуючи нові виклики та ризики. Проведено аналіз зміни кількості діючих банків в Україні за період 2019–2023 років. Визначено ключові ризики, з якими зіткнулася банківська система України під час війни.
ДОСЛІДЖЕННЯ ДЕРЖАВНОЇ ПОЛІТИКИ У СФЕРІ БЕЗПЕКИ ДЕРЖАВНОГО КОРДОНУ УКРАЇНИ
Authors: Саладрай Євген
Published: September 2024

Стаття присвячена дослідженню державної політики у сфері безпеки державного кордону України, яка є ключовим елементом національної безпеки та має вирішальне значення в умовах сучасних викликів і загроз. У статті розглядаються основні аспекти державного управління прикордонною безпекою, включаючи законодавче регулювання, інституційну систему, технологічне забезпечення та міжнародне співробітництво. Особливу увагу приділено аналізу сучасних викликів, пов’язаних з військовою агресією з боку росії, а також заходам, що вживаються для посилення прикордонної безпеки в умовах війни. Запропоновано шляхи вдосконалення державної політики у сфері безпеки кордону, враховуючи європейські практики та необхідність адаптації до нових загроз. Результати дослідження можуть бути корисними для розробки стратегій, спрямованих на зміцнення безпеки України та забезпечення стабільного розвитку в умовах постійної зовнішньої агресії.
STRATEGIC CHANGES BASED ON THE SEARCH OF THE OPTIMAL ORGANIZATIONAL STRUCTURE OF THE ENTERPRISE
Authors:   Dnipro State Agrarian and Economic University, Bahorka Mariia , Skladenko Kyrylo ,   Dnipro State Agrarian and Economic University, Prykhodko Artem ,   Dnipro State Agrarian and Economic University
Published: September 2024

The article substantiates the importance of strategic changes at enterprises based on the optimization and improvement of the organizational marketing management structure, provides practical recommendations regarding the key elements and measures of changing the organizational structure of the enterprise, in order to adapt to the business environment. The authors noted that based on constant monitoring of the management structure, managers should be ready to make the necessary adjustments and improvements to further increase productivity. This may include reassignment of resources, functional responsibilities, and review of communication channels. By regularly monitoring and evaluating the effectiveness of the current structure, you can identify areas for improvement and make the necessary adjustments to improve productivity. Marketing organizational structure can have a significant impact on business operations because it determines how effectively marketing strategy is executed, how well marketing objectives are aligned with business goals, and how effectively marketing resources are used. However, we must understand that there is no one-size-fits-all solution for the optimal marketing organizational structure, as different businesses may have different needs, challenges and opportunities depending on stage, size, industry, product and target market. Therefore, it is important for management to understand the various factors that influence the choice of marketing organizational structure, as well as how to adapt and optimize it as the company grows and develops. It has been established that the application of modern marketing approaches that synergistically interact with management processes has a significant impact on the efficiency of enterprise management, determining the theoretical and practical solution of key aspects of management and includes the analysis of market opportunities, the definition of strategic target markets and the development of an effective marketing strategy.
INSIDER INFORMATION AND ITS ROLE IN ENSURING THE EFFICIENT FUNCTIONING OF THE INVESTMENT FINANCIAL SERVICES MARKET
Authors:   Ivan Franko National University of Lviv, Hrynchyshyn Yaroslav
Published: September 2024

The evolution of the main regulatory acts of the EU, which regulate insider transactions and countering market abuse, is considered in the article. The reasons for the modernization of normative acts and their main features are highlighted. Based on the analysis of current regulations (MAR Regulation, MAD II Directive), the essence of insider information and its features are revealed. Such features are accuracy, non-publicity, relationships with issuers or financial instruments, the likelihood of a significant impact on prices after publication. The priority of economic goals over legal ones in the process of legislative regulation of combating abuse of insider information is substantiated. The economic goals of regulating abuses in the investment financial services market include creating equal conditions for all market participants, protecting investors, and ensuring effective pricing. The need to ensure equal access to information, eliminate information asymmetry between market participants, as conditions for reducing the riskiness of investors' investments and countering abuses in the market of investment financial services was emphasized. The importance of legislative protection against the abuse of insider information, which consists in establishing administrative and criminal liability, is substantiated. Significant differences in administrative and criminal liability for insider abuse in the legislation of Ukraine and the EU were revealed. The current and prospective legislative regulation of the disclosure of insider information and countering abuse in the market of investment financial services in Ukraine is considered. The limitations of the law "On Capital Markets and Organized Commodity Markets" in force since July 1, 2021 were revealed, in which Chapter XII "Combating Abuses in Capital Markets and Organized Commodity Markets" regarding the content and prohibition of the use of insider information takes into account the requirements of the MAD Directive of 2003, and not MAR Regulation. The need for a different approach to the norms and criteria for the qualification of abuses during the implementation of the MAR Regulation and the MAD II Directive into Ukrainian legislation is substantiated.
METHODS FOR ASSESSING THE STATE AND DYNAMICS OF DEVELOPMENT OF NON-GOVERNMENTAL ORGANIZATIONS
Authors:   Lutsk National Technical University, Smolych Dariia
Published: September 2024

The article is devoted to the analysis of common methodologies for evaluating the activities of civil society organizations (CSOs). The main two areas of assessment of the sector of the Romanian society are analyzed, namely, a general assessment of the state of development of CSOs in a certain geographical region, which involves a broad study of the landscape of civil society in a specific country or region, which makes it possible to understand the general state and functioning of the sector and the assessment of the activities of individual CSOs. which focuses on the performance and impact of specific organizations or groups of organizations, allowing for a more detailed and individual understanding of their performance. Generalized stages of general assessment, which can be adapted to different types of research, have been studied and defined. The assessment of the overall viability of the civil society sector in Ukraine during 2018–2022 was carried out using the analysis of the Civil Society Organizations Sustainability Index (CSOSI), the most optimal quantitative indicator for the general assessment of the civil society sector, which showed an improvement in the general indicator of the viability of the civil society sector on average by 3% and its individual aspects. Thus, as of 2021, Ukrainian CSOs are at the stage of «sustainability development», which means a sufficiently high level of viability of the sector, as well as a high potential for development. The state of activity of civil society organizations (CSOs) in Ukraine during the war was studied. The main problems most often indicated by organizations are the need for financing (in particular, administrative costs), insufficient material and technical infrastructure, emotional burnout, shortage of human resources and insufficient cooperation with local authorities. New organizations established in 2022-2023 were the most affected by the financial shortfall, while those established since 2001 were the least affected. In a significant number of organizations, there was a lack of specialized professional positions.
JUSTIFICATION OF THE STRATEGY FOR IMPLEMENTING ORGANIZATIONAL CHANGES IN THE ENTERPRISE
Authors:   Lesya Ukrainka Volyn National University, Buniak Nadiia
Published: September 2024

The article examines the features of justifying the strategy for implementing organizational changes in an enterprise. The relevance of the study is due to the rapid change in the business environment and the need to adapt to it by introducing various organizational changes. The purposl changes at an enterprise in the context of a turbulent external environment. The article establishes that organizational changes are an important attribute of a modern enterprise, a guarantee not only of its survival in the long-term, but also of strengthening its competitive position in the market. They are focused on optimizing the company’s potential, using the latest technologies in production, enhancing working conditions, improving the organizational management structure, developing organizational culture, etc. The author’s interpretation of the essence of the strategy for implementing organizational changes in an enterprise has been formulated. The sequence of stages of its substantiation is determined, and their content is presented. A list of criteria for the optimality of the strategy for implementing organizational transformations has been proposed: effectiveness, clear time definition, integration into the enterprise’s strategic set, alignment with its core strategy, and uniqueness. The main directions of its practical implementation are characterized. Attention is focused on the fact that the implementation of organizational changes is a rather time-consuming and complex process, and the responsibility for its effectiveness is quite high. It has been proven that a well-structured approach to managing organizational changes not only improves the enterprise’s adaptability to new operating conditions but also creates a strong foundation for enhancing long-term operational efficiency. The result of the study was the deepening of the theoretical foundations of managing transformational processes in the enterprise and the development of a methodological approach to justifying the strategy for implementing organizational changes.
CONCEPTUALIZATION OF ACCOUNTING AND AUDIT OF MARKETING ACTIVITIES OF TRADE ENTERPRISES IN THE CONTEXT OF DIGITALIZATION
Authors:   State Biotechnological University, Koniukhov Vadym
Published: September 2024

The article is concerned with defining the conceptual framework for organizing accounting and auditing of marketing activities of trade enterprises using modern digital solutions. Attention is focused on the expediency of using information systems and technologies for the operational processing of a large array of data to ensure the management of marketing activities of trade enterprises, namely, for collecting and processing information that guarantees timely receipt of data for making marketing decisions, using certain standards, rules and technologies on the principles of focus, customization, flexibility, complexity and optimality. The scientific basis for solving the problem of increasing the analytical efficiency of management of marketing activities of trade enterprises is the formation of an information system through the development and implementation of the relevant concept. The concept is based on the accounting information paradigm, which is capable of structuring, processing and presenting data for making strategic and tactical management decisions in the field of marketing, as well as generating information for internal users and stakeholders in order to improve the efficiency of marketing activities and ensure compliance with regulatory requirements. This system of information support for the management of marketing activities of trade enterprises is a synergy of accounting and audit components that interact through information flows in the process of accumulating and transmitting timely, relevant and high-quality information. The developed model of information support for managing the marketing activities of a trade enterprise in a single management information system, through the synergy of interconnections of integral functional components of accounting and auditing, combines the processes of data entry, processing and transfer to stakeholders at different stages of marketing management in the context of digitalization. Implementation of the proposed model allows automating accounting and auditing processes, improving the efficiency and quality of management decisions on managing the marketing activities of trade enterprises.
BUILDING OF THE INNOVATIVE DEVELOPMENT MECHANISM OF THE SUMS REGION IN THE POST-WAR PERIOD
Authors:   Sumy National Agrarian University, Poroskun Sergey
Published: September 2024

Considered modern issues of innovative development as a factor in the process of world integration and the negative effect of military actions on innovative activity in Ukraine; the following issues are highlighted, which do not lose their relevance at the moment: innovative development of the regions of Ukraine, in particular Sumy Oblast; innovative policy of the state in the conditions of conducting military operations; the importance of innovative infusions in the revival of economic structures of Ukraine in the post-war period; innovative aspects in the field of agro-industrial policy; management of innovative agricultural projects; initiative of the state in solving the problems of preservation of agrarian resources. It is substantiated that the prospect of revitalizing the priority areas of the economy with a positive outcome of the end of military operations on the territory of Ukraine (including Sumy Oblast) on the basis of innovative and sustainable development is real. In specific regions (in Sumy Oblast in particular) of Ukraine, already acquired knowledge in the creation and development of cluster agricultural systems can be used as practical experience in solving local and global market problems. The significance of the systematic implementation of innovative national policy, which provides for the development and implementation of priority areas of innovative development, scientific research aimed at achieving the Sustainable Development Goals, is emphasized. In the agricultural sector, under conditions of limited production resources, there is a need to prioritize innovative infusions. It was determined that it is unacceptable to continue the process of restoring the Ukrainian economy in the form of an agrarian-raw material model in the post-war period, which could lead to the final "agrarianization" and economic depression of the country. Reconstruction of Ukraine after the end of the war on its territory should be aimed at organizing the industrial and innovative structure of the economy on the basis of Industry 4.0. The regions of Ukraine should develop and come up with the initiative of implementing such a scenario of post-war economic development, which would start the implementation of the concept of a comprehensive plan for the post-war revival of the country on the latest and innovative bases. The course for European integration of Ukraine must be clearly defined.
INTERNATIONALIZATION OF SMALL VENTURE COMPANIES: 30 YEARS OF RESEARCH
Authors:   Educational and Scientific Institute of International Relations Taras Shevchenko National University of Kyiv, Toporkov Oleksii
Published: September 2024

The article highlights the evolution of research of small venture companies from the inception of international business studies in the 1960s to the present time with an emphasis on 1993-2024 as a period of isolated research on small firms. It provides an overview of the commonly used terminology in the field of international entrepreneurship and analyses the state of research on the topic in Ukrainian literature, which leads to identification of a research gap – internationalisation of small and medium-sized enterprises appears to fall out of the scope of international entrepreneurship and international business research. Based on the existing empirical research in the field, the article highlights the need for isolated studies on small venture enterprises and addresses this research gap in Ukrainian literature by providing a systematic review of internationalisation literature aimed at small venture companies as opposed to the multinational companies. A systematic review of the literature establishes a link between early research on international business and the current literature on international entrepreneurship, while providing the overview of international business theories that were adapted for the use in international entrepreneurship. It outlines a trending research direction in international entrepreneurship literature – international entrepreneurial opportunities. It discusses the characteristics of the entrepreneur, company and environment that form the basis of international opportunity. The article defines the place of international marketing and strategic management in the system of small business internationalization research and outlines promising future research directions recognised in international scientific literature. It follows the developments of G. Knight and S. T. Cavusgil in discussing integrationresponsiveness paradigm – originating from international business – and effectuation theory – coming from strategic management – as future research directions. Finally, it provides arguments for development of internationalisation of small venture companies research in Ukrainian literature.
Comparação entre a formação de relações de identidade e singularidade com estímulos olfativos em ratos
Authors:   Universidade Estadual Paulista “Júlio de Mesquita Filho”, Alves Mirela Louise , Gonçalves Fábio Leyser ,   Universidade Estadual Paulista “Júlio de Mesquita Filho”
Published: September 2024

Identidade e singularidade são relações obtidas através de processos de discriminação condi-cional que podem ser estudados utilizando o procedimento de “matching-to-sample” (MTS). Quando o sujeito responde sob controle dessas relações diante de estímulos novos, tem-se identidade e singularidade generalizadas. O objetivo deste estudo foi avaliar, de forma mais precisa, o momento em que as relações de identidade e singularidade são generalizadas. Para isso, seis ratos Wistar machos foram submetidos a um treino de singularidade e quatro, a um treino de identidade, no qual eles deveriam cavar em copos de areia contendo os estímulos olfativos em procedimento de MTS. O experimento foi dividido em três etapas, cada uma contendo treino de um par de estímulos e teste de generalização com pares não-treinados. No procedimento de singularidade, dois ratos demonstraram generalização após o treino de um par de estímulo, um após o treino de dois pares, e dois após o treino dos três pares; um sujeito não atingiu o critério de generalização. No procedimento de identidade, apenas um dos qua-tro sujeitos demonstrou generalização. De uma forma geral, o treino aplicado foi mais eficaz para relações de singularidade do que de identidade e foi possível demonstrar generalização utilizando poucos estímulos e poucas sessões de treino.
A profecia autorrealizadora sob a óptica da Análise do comportamento
Authors:   Instituto de Educação Superior de Brasília, Carvalho Pablo Stuart Fernandes , Gomide Natália Pessoa Barros , Naves Ana Rita Coutinho Xavier
Published: September 2024

No campo da Psicologia Social, variáveis intrínsecas aos indivíduos são inferidas do compor-tamento publicamente observado como variáveis independentes, mediadoras ou moderadoras na explicação de fenômenos comportamentais humanos. Encontra-se, nessa perspectiva, a profecia autorrealizadora, a qual afirma que uma expectativa falsa conduz ao comportamento que a torna verdadeira. Nesse caso, a atribuição de causalidade determina que expectativas sejam investigadas como variáveis independentes. Este estudo teve por objetivo realizar uma análise comportamental da profecia autorrealizadora. Argumenta-se que, ao adotar um mo-delo de causalidade selecionista, a “expectativa” não pode ter status causal, seja como uma variável que antecede e “cause” a profecia, seja como uma variável posterior que “guie” o comportamento para a autorrealização. A profecia autorrealizadora ocorre na medida em o comportamento produz, a posteriori, a correspondência entre os eventos ambientais descri-tos e as contingências que passam a vigorar. Portanto, o termo profecia indica o controle do comportamento por regras; e autorrealizadora a mudança para o controle pelas contingências. A interação entre esses dois tipos de operantes resulta no fenômeno encontrado sob a denomi-nação de profecia autorrealizadora.
The Presence of Biopower in Keiko Furukura from Sayaka Murata’s “Convenience Store Woman”
Authors: Magsayo Sherwin , Alga Ann Marie , Sasil Mary Sharmaine , Diones Lito
Published: September 2024

The collected written and oral works of a society portraying values and beliefs as well as their challenges are referred to as literature. In terms of age and volume, Japanese literature is comparable to Western literature. Sayaka Murata, a prominent Japanese author, critiques conventions, exemplified by her 2016 novella "Convenience Store Woman," shaping the identity of a 21st-century woman. Keiko, Murata’s heroine, works in a convenience store and lives through the question of absolute autonomy. This study investigates the presence of Biopower in Keiko Furukura from Sayaka Murata’s “Convenience Store Woman.” Specifically, it looks into character, settings, and themes. This study uses a qualitative method, specifically Discourse Analysis. The theories that support this study are Michel Foucault’s Theory of Biopower and Sociological Literary Criticism by Kenneth Burke. The results of this study reveal that Anatomopolitics and Biopolitics are the forms of Biopower present in the character. In the settings, both Anatamopolitics and Biopolitics are also exhibited. Similarly, Anatomopolitics and Biopolitics are the forms of Biopower found in the themes. Based on the findings, this study concludes that Biopower is present in Keiko Furukura from Sayaka Murata’s “Convenience Store Woman.”  From the study’s conclusion, the following are recommended: The Death of Individualism: A Character Analysis of William Stoner from John William’s “Stoner,” Construction of Identity: A Sociological Critique of Natsuko Imamura’s “The Woman in the Purple Skirt,” Challenging Gender Norms: An Examination of Gender Norms in Jane Austen’s “Pride and Prejudice,” Challenging the Contemporary Feminism of Kojima in “Heaven” by Meiko Kawakami.