bluuebunny/crossref_metadata_2025 huggingface dataset:
Subsídios para implantação da Educação Ambiental no Parque Nacional de Sete Cidades (PI) por meio da percepção dos moradores de uma comunidade do entorno
Authors: Nhaga Toni , Camarotti Maria de Fátima , Correia Maria  Luíza Dias
Published: February 2021

Com o propósito de compreender a inter-relação dos moradores da zona de amortecimento do PNSC - Parque Nacional de Sete Cidades (PI) com os animais que vivem fora e dentro da Unidade de Conservação através da Educação Ambiental (EA), realizou-se uma investigação a partir das abordagens qualitativa e quantitativa. Os dados foram coletados utilizando entrevistas semiestruturadas com os moradores (n=28) da comunidade de Cachoeira e interpretados através da técnica de análise de conteúdo. O estudo concluiu que os moradores da região possuíam pouco conhecimento formal do conjunto de conteúdos que podem ser definidos como Consciência Ambiental. E, a partir das ações desenvolvidas nesta pesquisa, a estruturação deste conhecimento foi ampliada, com destaque às discussões sobre a fauna local, sobretudo acerca dos animais considerados peçonhentos.
Percepção ambiental e paisagismo ecológico no ensino fundamental: ferramentas importantes para promoção da Educação Ambiental no contexto escolar
Authors: Martins Maria Eunice da Silva , Rocha Josiane Teresa Nicácio , Tavares Lázaro Rodrigues , Medeiros Leonardo Rafael
Published: February 2021

O paisagismo ecológico é uma prática que tem por finalidade produzir jardins sustentáveis que possibilitem a restauração harmônica de espaços de forma a não interferir no meio ambiente, sendo uma oportunidade promissora de efetivação da Educação Ambiental. Este trabalho objetivou investigar, a partir de uma pesquisa-ação, a percepção ambiental de alunos do Ensino Fundamental I e proporcionar reflexões acerca da sustentabilidade a partir da construção coletiva e participativa de um jardim ecológico no ambiente escolar. Foram utilizadas espécies nativas e adaptadas à Caatinga, bem como foram construídos vasos e ornamentos com materiais reutilizados. As intervenções apresentaram notório êxito, evidenciado na mudança significativa da consciência das crianças sobre a importância da preservação do meio ambiente.
Sabão artesanal no espaço escolar como ferramenta de sensibilização ambiental
Authors: Lopes Marília de Oliveira , Pimenta Daniel Sales , Conde Bruno Esteves
Published: February 2021

Problemas ambientais e suas consequências estão interligados e influenciam todas as esferas do meio biológico e do nosso cotidiano, sendo um dos assuntos mais abordados dentro da disciplina de Biologia em que o uso de novas abordagem na maneira de trabalhar Educação Ambiental é justificável, pois é assunto urgente e necessário devido a degradação ambiental que o planeta vem sofrendo. Muito mais do que ensinar conceitos, é preciso tornar o aluno um participante efetivo e ativo na prática de conservação do meio ambiente. Diante do exposto, o presente estudo avaliou o engajamento de alunos do Ensino Médio, de uma escola pública no interior do estado do Rio de Janeiro, sobre a problemática ambiental, a partir da vivência prática na produção de sabão reciclado de óleo de cozinha usado, em que os alunos foram os protagonistas de cada etapa da sequência didática, inclusive na coleta do óleo, que rendeu uma enorme quantidade de produto arrecadado. A metodologia contou com uma sequência didática desenvolvida no decorrer do ano letivo, contando ainda com palestras, pesquisas, produção de material expositivo e aplicação de questionário. Este último, sendo aplicado antes e após as intervenções, permitindo verificação quantitativa com respostas comparadas através de análise estatística. Foi possível constatar como positiva a participação dos alunos, observando-se uma postura diferenciada destes diante do objeto de estudo, interesse durante palestras de sensibilização e pensamento crítico perante as descobertas dos impactos negativos do homem no ambiente natural, reforçando a potencialidade desse método para aumentar a sensibilização ambiental nos adolescentes, bem como reforçar o propósito da escola de educar para a cidadania.  A proposta mostrou-se uma alternativa viável, adaptável ao cronograma escolar e de amplo alcance. Concluindo-se, ainda, que a sequência didática utilizada é passível de ser replicada em outras escolas.
A formação socioambiental do técnico em manutenção e suporte em informática egresso do Instituto Federal de Sergipe campus Socorro
Authors: Jesus Lucas Antônio Feitosa de
Published: February 2021

O presente artigo investigou os conhecimentos, as opiniões, as habilidades e as atitudes socioambientais em Tecnologia da Informação dos egressos do ano de 2019 oriundos do curso técnico em Manutenção e Suporte em Informática do Instituto Federal de Sergipe Campus Socorro. Mediante pesquisa quantitativa com a utilização de um questionário em Escala de Lickert, foi verificado um cenário adverso no processo educativo desses egressos, observando-se uma baixa compreensão teórico-prática de princípios da sustentabilidade ambiental associados à Tecnologia da Informação. Sugere-se, para o curso pesquisado, a aplicação de conteúdos e métodos que preparem profissionais integralmente formados e socioambientalmente conscientes.
Super Nutritive Marine Astaxanthin, an Effectual Dietary Carotenoid for Neurodegenerative Diseases
Authors: Kowsalya Kumaresan , Vidya Nandakumar , Vijayalakshmi Vijayraj , Arun Muthukrishnan
Published: February 2021

The red-pigmented astaxanthin (3,-3’-dihydroxy-?,?-carotene-4,4’-dione) were commonly found in marine algae and aquatic animals such as shrimp, lobster, and trout. These pigments are produced as secondary metabolites which fall in arytenoids under class xanthophylls. Synthetic astaxanthin has a wide range of commercial applications such as color additives, usage in cosmetics and immune-boosters. In aquaculture, supplementing synthetic astaxanthin as feed, enhances skin pigmentation which possesses commercial importance. However, synthetic astaxanthin is not highly efficient compared to naturally derived counter forms. On the other hand, humans should only depend on microbial and aquatic sources for their dietary intake of natural astaxanthin. Being a powerful antioxidant, natural astaxanthin is called as king of antioxidants which has scavenging activity 6000 times stronger than vitamin C and 50 times more powerful than vitamin E in protecting cell membranes. It also has a single oxygen quenching activity up to 800 times stronger than coenzyme Q, 550 times more powerful than green tea catechins, 4.9 times stronger than beta-carotene and three times stronger than lute in. Furthermore, researchers revealed that this carotenoid has the capacity to alleviate tumor activity, protecting against lipid per oxidation, free radicals, oxidative damage to LDL-cholesterol and UV light affects on cell membranes and tissues. Also, it is mainly recommended for curing the macular degeneration of cataracts. Anti-aging properties of astaxanthin improve skin health by reducing wrinkles and repairs the UV-induced DNA damage in human cells. Interestingly, the ability of astaxanthin in crossing the blood-brain barrier has brought this compound to limelight as a potential target in treating neurodegenerative diseases including Parkinson's and Alzheimer's disease. Hence, in this review, we are mainly focusing on the therapeutic usage of astaxanthin in neurodegenerative diseases.
Textile Waste Water Treatment by Using Natural Coagulant (Neem-Azadirachta India)
Authors: S Mohan , K Vidhya , C.T Sivakumar , M Sugnathi , V Shanmugavadivu , M Devi
Published: February 2021

Textile industry processes are among the most environmentally unfriendly industrial process, because they produce colored wastewaters that are heavily polluted the environment. Therefore, wastewater from textile industry has to be treated before being discharged into the environment. In this present study, an attempt has been made to evaluate the effectiveness of locally available natural coagulant Neem leaves powder for reduction of characteristics in the wastewater in order to improve its quality. A common herb like Neem leaves powder is utilized to illuminate and sterilize the water. The coagulant chemicals play the vital role in wastewater treatment. At the same time spending more amounts for these chemical coagulants increase the total treatment cost and become more burdens to the industry. In view of the replacement or reduction of chemical coagulants which are used in wastewater clarification, coagulants which are effective, productive and also free from physio-chemical characteristics are considered. Using natural coagulants is more eco-friendly and sustainable when compared to the chemical coagulants which is biodegradable.
Ipsilateral Ophthalmic Artery Stenosis in Amaurosis Fugax: A Case Report
Authors: Agustiawan Referano , Iskandar Ferdy , Mokoagow Muhammad Ikhsan , Kanovnegara Kanisius , Hendrik Firman
Published: February 2021

Introduction: Amaurosis fugax is caused by an abrupt reduction of blood flow to the retina. Determining the etiology of amaurosis fugax should ensure proper management.

Case Report: A 47-year-old female patient who had the first episode of amaurosis fugax in her right eye was referred to our hospital. The amaurosis fugax resolved spontaneously, however, we found a 3 mm long stenosis at her right ophthalmic artery during magnetic resonance angiography. She had clinical histories of untreated hypertension and dyslipidemia. Transient ischemic attack (TIA) was suspected and unfractionated heparin, aspirin, antihypertensive agent, and statin were given. Treatments were maintained, the symptoms had not recurred in the following 6 months after the event.

Discussion: Stenosis of the ophthalmic artery is very rare. It occurs in approximately 2% of patient suffering from amaurosis fugax. In our case, stenosis of the right ophthalmic artery due to thromboembolism might cause retinal ischemia leading to a transient visual loss.

Conclusion: This case suggests stenosis of ophthalmic artery as the cause of amaurosis fugax.

Keywords: amaurosis fugax, ipsilateral, ophthalmic artery, stenosis
LASER PHOTOCOAGULATION FOR PROLIFERATIVE DIABETIC RETINOPATHY, SINGLE SPOT 532-nm vs MULTISPOT 577-nm: VERY SHORT TERM CLINICAL EFFICACY
Authors: Valera-Cornejo Diego , Quiroz-Mendoza Jaime , Arias-Gomez Alejandro , Garcia-Roa Marlon , Ramirez-Neria Paulina , Romero-Morales Veronica , Villalpando-Gomez Yolanda , Garcia-Franco Renata
Published: February 2021

ABSTRACT

This study aimed to compare clinical efficacy of retinal laser photocoagulation using a 577-nm multi-spot laser with pulses of 20 ms versus conventional 532-nm single-spot laser treatment with pulses of 100 ms, on the same patient with proliferative diabetic retinopathy (PDR) during 6-weeks follow-up.

We included 46 eyes of patients treated at the retina service of the Mexican Institute of Ophthalmology, Queretaro, Mexico. Pan-retinal photocoagulation (PRP) was performed on one eye (Group 1) using multi-spot PRP with the EasyRet® 577 diode laser (Quantel Medical, Cournon d’Auvergne, France). On the other eye (Group 2), laser treatment was performed by the conventional single spot method using the Oculight SL® 532 diode laser (IRIDEX Corporation, Mountain View, CA, The USA). The primary endpoint was absence of signs in which the disease was considered active at 6 weeks and the secondary outcomes included laser parameters, best-corrected visual acuity (BCVA), central macular thickness (CMT) at baseline, and 6 weeks and results of subjective pain analysis.

There was no significant difference between both treatment groups regarding age, gender, BCVA or CMT at baseline. At 6 weeks, PDR activity was similar between the groups (47.8 % versus 56.5%; p =0.55). No significant difference in CMT and BCVA was observed between the groups throughout the study period. Patient-reported pain scores were similar between the groups (5.0 versus 5.8; p = 0.30). However, total time of procedure was significantly shorter in group 1 (12.9 minutes [min] versus 22.3 min; p < 0.001). No major adverse events were identified

We concluded that laser photocoagulation of the retina with the use of the multi-spot technology in patients with PDR has similar short-term efficacy to that of conventional single spot retinal photocoagulation. The multi-spot laser required less time to complete the procedure with more spots delivered to compensate its lower fluency, showing similar patient tolerance.
Registered Reports in Special Education: Introduction to the Special Series
Authors: Cook Bryan G. , Maggin Daniel , Robertson Rachel
Published: February 2021

This paper introduces a special series of registered reports in Remedial and Special Education. Registered reports are an innovative approach to publishing that aim to increase the credibility of research. Registered reports are provisionally accepted for publication before a study is conducted, based on the importance of the research questions and the rigor of the proposed methods. If provisionally accepted, the journal agrees to publish the study if researchers adhere to accepted plans and report the study appropriately, regardless of study findings. In this article, we describe how registered reports work, review their benefits (e.g., combatting questionable research practices and publication bias, allowing expert reviewers to provide constructive feedback before a study is conducted) and limitations (e.g., requires additional time and effort, cannot be applied to all studies), review the application of registered reports in education and special education, and make recommendations for implementing registered reports in special education.
Patient Satisfaction of Service and Availability of Medical and Drugs among Inpatient Hospital West Sulawesi
Authors: Tikirik Wita Oileri , Imbaruddin Amir
Published: February 2021

This study discusses how patient satisfaction with services and availability of medical facilities and medicines in the inpatient unit of the West Sulawesi Provincial Hospital, in terms of indicators of completeness of medical equipment and laboratory services so that they do not need to be sent to other hospitals, indicators of the availability of medicines in hospital pharmacy, indicator of length of service time at hospital dispensary and indicator of service for hospital dispensary officers. The method used in this research is descriptive method with quantitative approach. The population in this study were 2874 patients treated at the West Sulawesi Provincial Hospital. The sample in this study using accidental sampling technique, so that samples of this study amounted to 97 people. Data collection techniques used in this study questionnaires, interviews, review of documents and documentation. Data analysis using frequency distribution tables and percentage analysis. The results showed that the percentage of patient satisfaction with the service and availability of medical facilities and medicines in the inpatient unit of the West Sulawesi Provincial Hospital in terms of indicators of completeness of medical equipment and laboratory services, so there was no need to be sent to other hospitals by 66.2%, indicator the availability of medicines in hospital dispensaries was 67.4%, the indicator of length of service time at hospital dispensaries was 76.1% and the indicator of service for hospital dispensaries was 75.7%. Dan hasil perhitungan persentase seluruh item indikator diperoleh nilai rata-rata skor sebesar 71,3%. Secara keseluruhan pelayanan dan ketersediaan sarana medis dan obat-obatan di unit rawat inap RSUD Provinsi Sulawesi Barat sudah dapat memenuhi harapan pasien. And the results of calculation of the percentage indicator of all items obtained average value score of 71.3%. Overall the service and the availability of medical facilities and medicines in the hospital inpatient units of West Sulawesi province has been able to meet the expectations of patients.
A SET OF MODELS FOR ASSESSING THE ATTRACTIVENESS LEVEL OF RUSSIAN CITIES
Authors:   Institute for Socio-Economic Research, Ufa Federal Research Center of the RAS, Nizamutdinov M.M. , Oreshnikov V.V. ,   Ufa Federal Research Center of the RAS
Published: February 2021

The article is devoted to the issues of determining the attractiveness of large Russian cities for residents, entrepreneurs and tourism, as well as the factors that determine it. In view of this, the parameters of the socio-economic development in the cities with population over 100 thousand people are considered. Assessment of the cities’ attractiveness for the population implied an analyzing: the number of the settlement’s inhabitants, the level of wages, the level of crime, the provision of housing and doctors, as well as the magnitude of migration growth. As part of assessing the attractiveness of the cities for entrepreneurs, the volume of shipments of goods of their own production and the provision of services on their own, retail trade turnover, the level of employment, the availability and degree of depreciation of fixed assets, the number of residents, and the volume of investments in fixed assets were taken into account. From the standpoint of the forming tourist flows, the number of persons accommodated in collective accommodation facilities, the number of places in collective accommodation facilities, and the average number of employees in collective accommodation facilities were considered. On the basis of the study, a number of regression equations were formed, and an analysis of variance was carried out. At the same time, the assessment of the attractiveness of the territory from the point of view of tourists was carried out, inter alia, on the basis of the number of relevant requests on the Internet. Five groups of cities were identified, which are characterized by a specific ratio between the number of persons accommodated in the CSW and the number of Internet requests. The corresponding mathematical formalization of these relations is carried out. The proposed models of the attractiveness of cities complement each other and make it possible to implement an integrated approach to solving this problem. It is shown that the improvement of the situation, both in individual regions and in the country as a whole, is possible only through integrated socio-economic development, that is, through the use of indirect measures and the creation of favorable conditions for the formation of positive changes.
MINIMIZING THREATS TO A CREDIT INSTITUTION INFORMATION SECURITY AT THE BANKING SERVICES MARKET
Authors:   Rostov State Transport University, Logvinova I.V. , Zhigunova A.V. ,   Rostov State Transport University
Published: February 2021

This article discusses the problems of minimizing threats to information security in the banking sector and identifies possible means to facilitate this process. By attracting funds and lending to clients on a commercial basis, banks are significantly expanding on an ongoing basis the network of services in the domestic financial and credit sector, have had a noticeable impact on the country’s economy. Simultaneously with the emergence of commercial banks, a number of problems arose that did not exist before, the main one of which is the need to ensure the safety of banks from criminal encroachments, first of all, informational. The problem of security for a commercial bank is relevant not only for the owners and shareholders of the bank, but also for employees and clients of the bank. Problems arising in the banking sector can negatively affect the general population and the situation in the state, therefore, it is necessary to approach the solution of this problem from a strategic position. The development of modern technologies in the banking sector expose banks to completely new and more dangerous threats. In order to prevent and repel threats to the bank’s security, any financial institution is forced to constantly deal with the problem of ensuring its own security. It should be noted that the provision of banking services is inextricably linked with the use of funds and financial products with various functions and qualities. Moreover, a credit institution is a product of a complex of financial services, both for passive and active tasks, and the main task of any bank is to offer customers a whole range of products that fully meet their needs.
CHARACTERISTICS OF ORGANIZING AND THE PROCESS OF FORMING A STRATEGY TO PREVENT BANKRUPTCY ON THE EXAMPLE OF “OAO RADIODETAL” ENTERPRISE
Authors:   Ogarev Mordovia State University, Leonenko E.A. , Kunev S.V. ,   Ogarev Mordovia State University, Bushova A.A. ,   Ogarev Mordovia State University
Published: February 2021

In the phase of crisis phenomena in the economy, their survival in a competitive environment is of particular importance for many enterprises, and therefore the issues of diagnosing the risk of bankruptcy of business entities are more relevant than ever. When identifying signs of bankruptcy, the management of companies focuses on the development and implementation of such measures that would avoid it and build the enterprise to a new stage of development. In this regard, one of the most important components of bankruptcy prevention measures is the development of a bankruptcy prevention strategy or an anti-crisis management strategy. To overcome the insolvency of ineffectively operating economic entities, at an early stage, the problem of developing an organizational and economic mechanism and measures that will strengthen the position of an enterprise in the market and help to postpone possible bankruptcy becomes dominant. The inclusion of bankruptcy in the mechanism of state regulation, which followed the formation of new economic relations in the Russian Federation, objectively required a rethinking of the previously accumulated theoretical and methodological developments and practical solutions. This article presents a visual analysis of the organizationand the process of forming a strategy to prevent bankruptcy on the example of a specific enterprise - “OAO Radiodetal”. In the financial condition of the investigated enterprise, a number of problem areas are highlighted; a strategy for preventing bankruptcy is being formed at the enterprise. In the course of assessing the process of forming a bankruptcy prevention strategy at “OAO Radiodetal”, a number of shortcomings were also noted, the key of which is the lack of analysis of the external environment, which may lead to not taking into account important factors of the enterprise's activities. When implementing a bankruptcy prevention strategy and at the initial stages of its formation, specialists involved in this rely on the results of assessing the likelihood of bankruptcy.
DEVELOPMENT OF RUSSIAN ACCOUNTING WITH THE INTRODUCTION OF IFRS
Authors:   Rostov State Transport University, Feygel M.L. , Meytova A.N. ,   Rostov State Transport University
Published: February 2021

Accounting is the basis of any organization’s activities, which allows optimizing the financial and material resources at the disposal of the enterprise, to ensure their rational use in an ever-increasing competitive struggle. Correctly organized accounting in an organization allows you to generate all the necessary information regarding all production processes of the organization, to reveal hidden reserves and, if necessary, become the basis for making management decisions. The standard Russian accounting system is undergoing significant changes today. At present, in Russian practice, there is a gradual transition to accounting based on IFRS standards. For a number of organizations, mainly large holdings, credit institutions, budgetary structures, accounting is mandatory in accordance with the norms of the current legislation, while maintaining parallel accounting under RAS. For other business entities, the application of the analyzed standards is still advisory in nature. Despite the presence of a sufficiently large number of advantages of IFRS standards for the organization of accounting - the formation of the basis for expanded information on business processes in the organization, the possibility of attracting foreign investment, for most of Russian enterprises, mainly small and medium-sized businesses, the introduction of IFRS standards can cause a significant increase in financial accounting costs due to the need to purchase specialized expensive software, investment in personnel training in working with IFRS standards. And this leads to the inexpediency of such high costs for the introduction of IFRS into their practice. For these reasons, in order to maintain a stable economy in Russia, when introducing IFRS, it is necessary to take into account the interests of all economic entities in order to prevent the destabilization of their economic activities.
REGIONAL ASPECTS OF TAXATION IN THE CONTEXT OF THE UTII ABOLITION
Authors:   Adyghe State University, Tkharkakhova I.G. , Ordynskaya M.E. ,   Adyghe State University, Ponokova D.I. ,   Adyghe State University
Published: February 2021

Over the past years, the unified tax on imputed income has been the most convenient, effective, simple and economical for the majority of individual entrepreneurs in our country. Now entrepreneurs should abandon this tax regime. A very topical issue is the choice of the taxation system that will minimize budgetary obligations. Based on the Rosstat data, individual entrepreneurs occupy a fairly high share in the total population of entrepreneurs in this country. Taking into account the fact that the Republic of Adygea is an agricultural one, and in addition to standard cargo transportation, many individual entrepreneurs are also engaged in the transportation of agricultural products, we have selected this particular segment for research. The paper provides a comparative analysis of taxation systems that can be used by entrepreneurs providing freight services in the Republic of Adygea. For clarity, we examined such tax systems and special tax regimes as: tax on professional income, patent system, simplified “Income” taxation system. For each of the systems, both the advantages of its application and the disadvantages are systematized. The patent system may only have its own benefits for entrepreneurs operating in only one region and without employees. Professional income tax is similar to the simplified “Income” tax system. Only with this option there is no possibility of using the tax deduction of fixed contributions for pension and social insurance. The calculations and recommendations presented in the work will help individual entrepreneurs make the right choice. The most optimal variant can be chosen only by the entrepreneur himself, basing on the peculiarities of the entrepreneurial activity.
IMPROVEMENT OF BUSINESS PROCESSES IN THE ECONOMIC ACTIVITY OF SMALL ACCOMMODATION FACILITIES
Authors:   V.I.Vernadsky Crimean Federal University, Antonova A.A. , Ivanova V.A. ,   V.I.Vernadsky Crimean Federal University, Grosheva M.V. ,   V.I.Vernadsky Crimean Federal University
Published: February 2021

The article analyzes business processes using the example of the miniresort “Lazurny Bereg”. Of the four business processes (the main one, the accompanying one, development and management), the main business process turned out to be the least problematic. At the preliminary stage of identifying problematic processes, the employees of the enterprise voiced specific shortcomings for each of the business processes that, to one degree or another, affected the development of the enterprise. Among the shortcomings were named: lack of accounting, insufficiently “transparent” scheme for the areas of responsibility, incompetence and lack of personnel, insufficiently coordinated interaction between departments and guests, chaotic actions of the management, etc. In order to properly organize business processes of economic activity, it is necessary to eliminate all the visible shortcomings. The article provides recommendations for their elimination, which consist in regulating enterprise business processes (each of them is described in a separate regulation), which will fully describe them and the procedure for interaction between employees of departments that are related to a particular process. The implementation of the proposed recommendations in the activities of the miniresort pursues the following goals: elimination of spontaneity in work and the accumulation of knowledge, full control over the passage of all stages of business processes, internal audit, reduction of work time and minimization of errors. It is proposed to evaluate the efficiency of regulation of business processes of the miniboarding house “Lazurny Bereg” using the questionnaire method. For this, a questionnaire has been developed to assess the effectiveness of business processes, which must be filled out by the manager, restaurant administrator, boarding house administrator, marketer and head of the reservation service. The requirements for the procedures within the questionnaire are set out, as well as the interpretation of the results.
BANKRUPTCY PREVENTION STRATEGY AND ITS PLACE IN THE SYSTEM OF STRATEGIC ENTERPRISE MANAGEMENT
Authors:   Ogarev Mordovia State University, Leonenko E.A. , Kunev S.V. ,   Ogarev Mordovia State University, Bushova A.A. ,   Ogarev Mordovia State University
Published: February 2021

In the modern market economy, an assessment of the enterprise's financial condition is of great importance for the effective adaptation of the company to a turbulent market environment. This is due to the fact that organizations acquire independence and are fully responsible for the results of their activities to shareholders, suppliers, employees, creditors and banks. At the same time, in the phase of crisis phenomena in the economy, survival in a competitive environment is of particular importance for many enterprises, and therefore the issues of diagnosing the risk of bankruptcy of business entities are more relevant than ever. When identifying signs of bankruptcy, companies' management focuses on the development and implementation of such measures that would avoid it and build the enterprise to a new stage of development. In this regard, one of the most important components of bankruptcy prevention measures is the development of a bankruptcy prevention strategy (anti-crisis management strategy). To overcome the insolvency of ineffectively operating economic entities, at an early stage, the problem of developing an organizational and economic mechanism and measures that will strengthen the position of an enterprise in the market and help to postpone possible bankruptcy becomes dominant. The inclusion of bankruptcy in the mechanism of state regulation, which followed the formation of new economic relations in the Russian Federation, objectively required a rethinking of the previously accumulated theoretical and methodological developments and practical solutions. A bankruptcy prevention strategy is a set of prescribed measures for the long term to get an enterprise out of a crisis situation and prevent bankruptcy. It is such a development as a strategy for preventing bankruptcy that is an algorithm for all personnel of an enterprise to act during a crisis (bankruptcy).
DEVELOPMENT OF A MARKETING STRATEGY FOR AN INDUSTRIAL ENTERPRISE AND ASSESSMENT OF ITS EFFECTIVENESS
Authors:   Ogarev Mordovia State University, Komleva N.S.
Published: February 2021

A well-formed strategy allows any enterprise to have a more stable position in the market and make decisions with confidence in various situations. The efficiency of the enterprise depends on the process of forming a marketing strategy, its justification and implementation. This is due to the fact that it is the strategy that implies the setting of long-term goals and objectives for their implementation, the strategy sets the direction of activities and determines the tools for business development. The article presents the systematization of theoretical and practical approaches to the development and assessment of the marketing strategy of an enterprise. The process of developing a marketing strategy in an enterprise does not always have a clearly defined scheme and sequence, however, it includes a number of actions and stages: analysis of market capacity, research of the activities of the main competitors, studying consumer behavior and preferences, setting marketing goals for the enterprise, developing and choosing strategic alternatives and implementing the chosen one. An enterprise marketing strategy is implemented through the use of marketing tools such as product, price, sales and promotion. To assess the effectiveness of developing a marketing strategy, the article uses a quantitative method, analyzes the volume of sales of products, the ratio of costs for its promotion and the volume of net profit. In the course of the study, modern general scientific and special methods were used: methods of retrospective analysis, comparison, generalization, expert assessment, analysis and synthesis. The theoretical and practical significance of the study lies in the fact that the presented theoretical provisions for developing a marketing strategy can be used in the activities of enterprises and organizations.
TOOLS FOR ASSESSING THE COMPETITIVENESS OF A COMMERCIAL ENTERPRISE
Authors:   Voronezh State Forestry University, Sibiryatkina I.V.
Published: February 2021

The article presents the systematization of approaches to assess the enterprises' level of competitiveness. The advantages and disadvantages of the most famous models for assessing the competitiveness of business entities are considered. The identified shortcomings made it possible to form a hypothesis for studying the enterprises' competitiveness, taking into account the industry factor, financial criteria and quality indicators of the enterprise. For the formation of an objective adaptation model for assessing the competitiveness of an enterprise, taking into account its industry specificity, the author's approach to assessing the competitiveness of an enterprise, taking into account industry specifics, based on the relative and qualitative indicators of the enterprise's activities, selected by the expert assessment method, is considered. For trade enterprises, groups of the most significant indicators have been formed that characterize the competitiveness in the areas of observation of the sales of a trade enterprise, its costs, financial position and financial results, for the market share of the trade enterprise, the level of prices for goods, for the level of service of the trade enterprise. The indicators characterizing the level of competitiveness of a trading enterprise are divided into relative critical indicators and a group of qualitative critical indicators, which are included in the calculation of the complex coefficient of enterprise competitiveness model based on the theory of effective competition according to the weighted average arithmetic formula. The article presents the results of approbation of the proposed methodology on the example of the “PAO Magnit” trading enterprise and its trade competitors operating in Voronezh. The obtained results of the author's methodology for assessing the competitiveness of a trading enterprise have practical significance; the proposed model can be adapted according to the criteria for selecting indicators and their quantitative indicator, which contributes to the use of this toolkit in future studies of the competitiveness of trading enterprises.
FORMATION OF CONSUMER PREFERENCES USING NEUROMARKETING TOOLS
Authors:   Vladimir State University, Krasnova M.V. , Nefedova K.A. ,   Vladimir State University
Published: February 2021

In this article, we say that marketing and advertising professionals have been aware of the limitations in traditional market research methods for decades, but only in recent years has science allowed the development of a more effective mechanism by which consumers’ thoughts can be deciphered and this is neuromarketing. Building an effective and successful communication policy through the use of a variety of technologies and promotion methods is one of the primary tasks of the effective functioning and development of the company in the market, as well as increasing its competitiveness. For this, in parallel with measurements of electroencephalography, magnetic resonance imaging, brain scanners, galvanic skin response, an eye-tracking device is used, which allows one to accurately identify a stimulus that provides information about the consumer’s response to various commercial messages. Eye-tracking technology is that the respondent is shown a visual stimulus (static or dynamic), while a special device records the trajectory and metrics of the pupil movement. The respondent’s pupil is illuminated with infrared rays, while the trajectory of its movement is continuously recorded by several high-precision infrared cameras. The coordinates of the movement of the pupil are recorded in the database, subsequently the data is analyzed and qualitative and quantitative reports are drawn up. This tool is used to analyze and understand the reaction of people to products and promotions, which allows you to increase the effectiveness of product promotion to make them more effective. The purpose of this article is to show the role that eye-tracking plays in the correct understanding of consumer needs, words and emotions. The main advantage of eye-tracking is the impartiality of the tested respondents, since the equipment used in this technology records the natural reactions of a person (by studying the movement and reaction of the pupil), which cannot be imitated. The main tool for applying the technology is the eye-tracker device, which recognizes and records pupil positions and eye movements.
SKILL MISMATCH PROBLEM AMONG RURAL WORKERS
Authors:   Institute of Agrarian Problems of RAS, Bocharova E.V.
Published: February 2021

Existing mega-trends such as globalization, demographic change, rapid development of new technologies, changing work environment, development of ICT and the era of big data are leading to a growing gap in skills and competencies among present-day workers. “Skill mismatch” is an imbalance between skills and qualifications available in the labor market and those required in the workplace. The article presents a comprehensive analysis of the scientific literature on the problem of skill mismatch; it examines in detail domestic and foreign approaches to assessing skills mismatch, the choice of which is due to the classification of data on the supply and demand of skills: subjective, empirical, normative and work assessment method. An area is highlighted that requires a comprehensive study of this issue, namely the impact of over-qualification and insufficient qualification for workers employed in rural areas. The methodological basis of the study is the materials of the Comprehensive Survey of Living Conditions of the Population, conducted in 2018 by the Federal State Statistics Service (Rosstat). A survey of workers employed in rural areas of the country made it possible to correlate the existing level of qualifications and competencies with those required at the workplace. Awareness of the different types of skill mismatch, their interconnectedness, and different measurement issues enables policy decisions to be made to narrow the skill gap. The article attempts to analyze some of the types of mismatch that workers living in rural areas face, namely, “overeducation/undereducation”, “overskilling/underskilling”, “horizontal/field of study” mismatch. It is concluded that the skills of the labor force do not fully meet the rapidly changing needs of the economy, creating a serious barrier to the growth and development of the domestic economy.
CONCEPT OF EMPLOYEES’ WELL-BEING AS A TOOL FOR DEVELOPING SOCIAL GUARANTEES IN RUSSIAN COMPANIES
Authors:   Ukhta State Technical University, Kovalev I.V.
Published: February 2021

The article examines the content of the current collective agreements of Russian companies. The features of social guarantees of some enterprises are described; the features associated with their activities, location, form of ownership are specified. An analysis of the differences between social guarantees of enterprises operating in the Russian Federation and in developed countries is carried out. Examples of social support for workers in American and German corporations, their features and the result of the impact of social programs on the productivity of these companies are given. The concept of the concept of employee well-being is revealed, the components of this concept are described. The article provides a general analysis of human well-being, refers to the “theory of the hierarchy of needs” by Abraham Maslow, according to which human needs form a hierarchical system, where each need has its own level of significance. As they are satisfied, they give way to other needs. Five key human needs are formulated: human physiological needs; the need for comfort and safety; social needs; the need for respect; the need for self-knowledge. Only by satisfying the last need, a person will be motivated to increase the productivity of his enterprise. An integral part of the concept of well-being for an employee of foreign companies is consultations by experts in various fields of knowledge, trainings for personal and professional growth, programs for a healthy lifestyle and proper nutrition, a free schedule of office visits, and much more. The article provides positive examples from the implementation of this concept in the social programs of foreign enterprises. In the final part of the article, conclusions are drawn and the results of a study on the occupancy rate of collective agreements in Russian companies are presented.
SOME ASPECTS OF MANAGING THE NEW GENERATION OF EMPLOYEES
Authors:   Financial University under the Government of the Russian Federation, Belogrud I.N.
Published: February 2021

Human resource management is a key area of organizational development today. Human resource management strategies that can be developed in the course of organizationalchange must meet the wishes and emotional needs of the new generation of employees. Different generations require different approaches in terms of shaping human resource management strategies. Companies have to make great efforts to constantly attract employees and provide a comfortable working environment for representatives of different generations. Staff turnover is still reaching high levels, and in the future it may grow due to the replenishment of the labor market with workers of a new generation with a greater degree of mobility. The main reason employees remain employed is because they enjoy their job. With the influx of representatives of a new generation into the labor market, an increasing understanding has come and continues to come that it is impossible to do without the adoption, implementation and development of digital technologies, as well as all the things arising from their use. The generation born in the digital world will develop more and more. An increasing percentage of people will work remotely from different parts of the world and without being tied to a specific territory. A major challenge for businesses in the near future will be balancing the productivity gains and distraction generated by digital innovation. In the future, employers will have to be more flexible than ever before.
CIRCULAR ECONOMY CONCEPT: THEORETICAL AND PRACTICAL ASPECTS
Authors:   Plekhanov Russian University of Economics, Burdenko E.V.
Published: February 2021

The article provides an overview of scientific research by scientists from around the world on the formation and implementation of the principles of a circular economy. Attention is also paid to the historical aspect of the formation of the stages of economic development. The characteristics of the agrarian, industrial and post-industrial economies are given. It is shown that the problem of limited resources and the use of consumption and production wastes has always existed. But these problems were solved in different ways in different historical periods. The solution to the accumulated problems is the transition to a circular economy model. Introduction of more advanced technologies allows not only to reduce the negative impact on the environment of current production activities, but also to reduce the volume of accumulated waste over the previous periods of production activities. When studying the Russian experience in the transition to a circular economy model, attention is paid to Russian legislation. The practical application of circular economy principles is shown on the example of a Russian industrial enterprise. The ecological program “Clean City”, which was developed at Magnitogorsk Iron and Steel Works, is considered. It should be implemented in stages until 2025. The ongoing programs require significant financial resources and cannot be implemented in the short term. The graphs show the result of the ongoing program: reduction of emissions of pollutants into the atmosphere, into water bodies, comparative data on specific emissions of sulfur dioxide (SO2) kg/ton of steel at the leading metallurgical plants in the world (2017). The environmental safety of the production processes of the Magnitogorsk Iron and Steel Works is ensured not only by advanced technologies, but also by modern methods of environmental management. The enterprise has implemented an environmental management system in accordance with the requirements of the international standard ISO 14001, which is confirmed by a certificate issued to the enterprise. The independent appraisal of the enterprise in 2018 was carried out by the Living Planet TV channel and the Modern Media Institute (MOMRI); energy rating agency Interfax-Era; World Wildlife Fund (WWF).
SUPPORT TOOLKIT FOR ASSESSING THE ATTRACTIVENESS OF CITIES FOR THE POPULATION
Authors:   Ufa Federal Research Center of the Russian Academy of Sciences, Oreshnikov V.V. , Aitova Y.S. ,   Ufa Federal Research Center of the Russian Academy of Sciences
Published: February 2021

The article discusses the issues of assessing the level of attractiveness of cities in the Russian Federation. An algorithm for developing the econometric component of the model is proposed. The parameters of analyzing the level of attractiveness of cities for various economic agents have been determined. Among the factors influencing the attractiveness of cities for residents, the population size, housing provision, crime rate, the level of wages and medical provision were identified. Assessment of attractiveness from the standpoint of doing business involves considering production volumes, retail turnover and the number of city residents. The factors of tourist attraction are the characteristics of collective accommodation facilities and the number of corresponding requests on the Internet. In general, the formed regression equations meet the requirements and are applicable for solving problems of predicting changes in the values of the analyzed parameters. An example of the formation of the corresponding regression equation for assessing the level of attractiveness of a city from the point of view of residents is presented. Together with the equations describing the level of attractiveness for other economic agents (business, tourists, etc.), it forms a complex of econometric models, which can be further used as the core of the corresponding software tools. At the same time, this toolkit should also include functional blocks aimed at solving particular problems of its use. The key ones are responsible for generating scenario forecasts, analyzing information, assessing regional ratings and visualizing the results obtained. The research results can be applied by federal and regional authorities in solving problems of territorial development of the constituent entities of the Russian Federation and the country as a whole.