THE ROLE OF CREATIVE INDUSTRIES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT OF UKRAINE
Authors: Bereziuk-Rybak I. R. , Hanzhala I. V. , Ilchenko N. V. 
Published: July 2023

The purpose of the article. Explore creativity as a key factor in the development of the economy and society. Consider the creative economy as an interaction of human creative potential, ideas, intellectual property, knowledge, technologies. To prove that the development of creative industries in the country leads to the formation of a positive external effect and is able to ensure a high level of innovation and competitiveness in other sectors of the economy.
Explore the role of creative industries as a basis for creating innovations. To prove that creative industries contribute to the introduction of new ideas and technologies in other sectors of the economy, increase their productivity and competitiveness. The creative economy must be considered as a new growth model.
Prove that the development of the creative economy should be a strategic goal of Ukraine and play an important role in the post-war recovery of the economy through the stimulation of innovation, the development of entrepreneurship, digitalization, the creative class, the development of education, science, culture, infrastructure. The analyses of indicators of creative industry in Ukraine are made.
The article proves that using the potential of creative industries can contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine. To suggest the main directions of development of the creative economy and creative industries in Ukraine.
Methodology. The determined the top 10 leaders of the world economy of innovation potential in 2022 year on The Global Innovation Index. The determined the top 10 world leaders in the position of "Creative output" in 2022 year on The Global Innovation Index. The determined the ranking of Ukraine by innovative potential and creative activity.  The analyses of indicators of creative industry in Ukraine are made.
Results. The creative economy must be considered as a new growth model. The development of the creative economy is a strategic goal of Ukraine. The development of the creative economy can play an important role in the post-war recovery of the economy through the stimulation of innovation, the development of entrepreneurship, digitalization, the creative class, the development of education, science, culture, and infrastructure.
The post-war reconstruction of Ukraine creates opportunities for the formation of an effective state strategy for the development of the creative economy. Creative industries exert a direct and indirect influence on the development of the economy. The direct influence of creative industries can be carried out through the transfer of innovative ideas to other sectors of the economy, and the indirect through their multiplicative influence. The development of creative industries leads to the formation of a positive external effect and to an increase in the level of innovation and competitiveness in other sectors of the economy. Using the potential of creative industries can contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine. Using the potential of creative industries can contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine. To suggest the main directions of development of the creative economy and creative industries in Ukraine.
Practical implications. The directions of development of the creative economy and creative industries in Ukraine, developed by the authors, can have practical application.
The main directions of the development of the creative economy and creative industries in Ukraine: implementation of changes in the legislation regarding the support of creative entrepreneurship, financing and insurance of creative activities; creation of infrastructure and necessary institutions for the transformation of a creative product into economic value, improvement of tax legislation through fiscal stimulation of production recovery and further development of entrepreneurship; protection of intellectual property rights of developers of creative products; improvement of education in the field of creative industries; establishment of new connections, partnerships, exchange programs with foreign universities, participation in grant programs; development of small and medium-sized businesses; creation of centers for the development of the creative economy (centers, hubs, platforms, agencies, networks), which will increase the investment attractiveness of regions; develop cooperation with local authorities and territorial communities to solve local problems of an economic, social, ecological, cultural nature and improve the image of territories.
Value/originality. Creativity as a key factor in the development of the economy and society. The concept of "creative economy" is defined. Creative industries exert a direct and indirect influence on the development of the economy. The direct influence of creative industries can be carried out through the transfer of innovative ideas to other sectors of the economy, and the indirect through their multiplicative influence. The dynamics of the gross added value of creative industries and the level of employment in Ukraine during 2013-2020 is presented in the article. The article presented the gross added value of the creative industries of Ukraine in 2020.
The development of creative industries leads to the formation of a positive external effect and to an increase in the level of innovation and competitiveness in other sectors of the economy. Using the potential of creative industries will contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine.
The creative economy is considered as a new growth model. The development of the creative economy should be a strategic goal of Ukraine. The development of creative industries can play an important role in post-war economic recovery. Using the potential of creative industries can contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine.
To characterize the basic problems faced by the creative sector of the economy of Ukraine. The main directions of development of the creative economy and creative industries in Ukraine have been developed.