DEVELOPMENT OF CONCEPTUAL PRINCIPLES OF HOTEL DESIGN ACTIVITY (ON THE EXAMPLE OF THE SOLUTION OF THE 5 STAR CAPITAL HOTEL-LUXURY)
Authors: Kovalska Lesya , Tkachenko Tetiana 
Published: December 2021

Currently, the national sphere of services forms the economy of the state, country, regions, is becoming an important factor in the stable development of the hotel industry in the modern structure of the hospitality industry. The modern sphere of hospitality, as one of the highly profitable branches of the economy, is the leading direction of socio-economic development of Ukraine. The development of the hotel industry in Ukraine is constrained by a number of factors, such as: shortcomings in the financial and banking system, limited solvency of the population, the political situation in the country, the imperfect tax system, the COVID-19 pandemic. During the development of the concept, the decisive factors that influenced the design and development of a 5-star luxury hotel with 70 rooms in Solomyanskyi district of Kyiv were the features of the district, namely: geolocation, infrastructure, land cost, environmental comfort, etc. Thus, an important area of optimization of the technological process in the hotel business is the diversification of production, which is associated with the expansion of production capacity of the hotel business through the rational use of resources. The purpose of the study is to establish and disclose the factors of influence on the development of conceptual foundations of hotel design. The research was conducted by elaborating legislative acts of Ukraine, scientific publications on hotel design, statistical data, expert assessments. The main theoretical and practical results that determine the novelty and practical significance of the study are to determine the sequence of actions to develop conceptual principles of hotel design, which can be represented as the following chain: mission ® practical philosophy of the hotel ® type ® category ® purpose ® comfort level ® choice of accommodation and food. It is established that the importance of using in the process of conceptual design of hotels comprehensive information on the factors influencing the activities of the enterprise in the hospitality industry, coordination of this information with the values and objectives of the business, namely the mission of creating and operating a hotel business. and principles that in the future will be focused and used in the operational management of the already commissioned hotel. A comparative analysis of accommodation facilities, including the pricing policy of the number of rooms, restaurants and the type of kitchens. as well as service facilities of Solomyansky district. The analysis of potential consumers of hotel services is presented, such as: cultural and leisure, spa services, trade services and business services. Such 5 * luxury hotels meet the existing and potential demand for hotel and business services. With the provision of appropriate business services of proper quality and optimal price, you can solve the problem of finding a place to stay, relax and business.

Key words: national services, conceptual framework, design, five-star hotel, hospitality, hospitality, luxury hotel.