bluuebunny/crossref_metadata_2025 huggingface dataset:
Vigilancia tecnológica y estrategia científica responsable al servicio de la sociedad del conocimiento
Authors: Zárate Rueda Ruth , Domínguez Jaimes José David , Fuentes Suárez Fernanda Lucía
Published: April 2020

The economic  growth,  human  development  and  social  welfare  are  based  on  the  ability  to  generate,  use  and  adapt knowledge  as  a  productive  force  for  the  coexistence  of  peoplein  certain  environments.  Research  groups  found  in  the knowledge  society  the  opportunity  to  reduce  social  gaps,  through  socially  responsible  investigative  processes  that  allow overcome poverty and regional development. The methodology was based on a bibliometric study with search equations and instruments such as documentary analysis and software of word mining, “Vantage Point”. Finally, a model of impact indica-tors on national and international publications on the topic Corporate Social Responsibility.
Uso de tecnologías de la información y comunicación (TIC) en la universidad amazónica peruana
Authors: Rios Ramirez Roger Ricardo , Torres García Luis Enrique , Meléndez Aspajo Jaime Educardo , Fuchs Ojanama Mary Ysabel
Published: April 2020

The objective was to determine the characteristics of use communication and information technologies by teachers in professional work in a Peruvian amazon university. Material and methods: it was applied a instrument with items multiplechoice  answers to  measured  the  dimensions  of  profile,  competence  in  use  of communication and  information technologies, academic  useand  affective  vision  to  a  random  sample  of  39  academics  with  different  job  training. The  study  was  non-experimental, descriptive transversal. Results and conclusions: It was found that the highest percentage of teachers whown unfavorable results in the profile dimension of implementation and competence in the use of communication and information technologies, without equipment, deficient internet access and deficient skills to the use software in the daily work; while the affective vision show the favorable results.
Google Flu Trends y los datos masivos: ¿extrapolable al ébola?
Authors: Lopez Lopez Pilar Jose
Published: April 2020

Millions of people surf the Internet through the Google search engine. This company leveraging in-training your users  Google  Flu  Trends  developed  in  2008. This tool was  created  with  the  aim  of  collecting  data  for  the  incidence  of  influenza in a country with high precision. This application records queries that netizens through its search engine Google and the data obtained their own conclusions, as if from a study of epidemiology is involved. Three years later the development of this  tool, in 2011, the information  you  offer data did not resemble reality. What had happened? The Data Journalism was failing. Many users who did not have the flu seeking information on the Internet and Google Flu Trends counted them how sick. With this paper is to analyze this tool andcompare their progress and results with Ebola disease.
Smart drugs: de la terapia al transhumanismo
Authors: Ballesteros Virginia
Published: April 2020

Enhancing human cognitive capacities is one of the central axes of transhumanist proposals. In recent decades, halfway between the actual and the possible, another way of approaching human mind enhancement has appeared: smart drugs —also known as cognitive enhancers or nootropics— psychopharmaceuticals that promise an improvement in cognition, memory, intelligence, attention, concentration... These drugs are currently used in the therapeutic field, but many think that the barriers between therapy and human enhancement are fading away. This paper presents three smart drugs —methylphenidate, modafinil and pyracetam— and reflects on the limits between therapy and enhancement, placing special emphasis on the axiological problems entailed.
Del cíborg al humobile. El teléfono móvil en el transporte público de Zaragoza (España)
Authors: Ramos Rubén , Oliván Blázquez Bárbara , Guallar Claver José Antonio , Pérez Yus María Cruz , Coronas Palacio Raquel , López del Hoyo Yolanda
Published: April 2020

La relación entre ser humano y máquina ha dado lugar a la aparición de conceptos como el de cíborg. Se trata de un concepto que ha ido modificando su significado inicial, hasta llegar a definir al individuo que surge como interacción entre el humano y la máquina. La presente investigación analiza el papel que están desempeñando en la actualidad los teléfonos móviles, como principal nexo de unión entre nuestra parte biológica y nuestra parte tecnológica. La importancia que han logrado estos dispositivos, fruto de su proliferación, ha llegado hasta tal punto que el actual cíborg puede considerarse un auténtico humobile, producto de la interacción del ser humano (human) con los teléfonos móviles (mobile). Para demostrarlo se investigó el papel de estos dispositivos en un ámbito cotidiano (el transporte público) en la ciudad de Zaragoza (España). La investigación demuestra la gran importancia que los teléfonos móviles manifiestan en este espacio público.
O crowdfunding no contexto de políticas públicas de ciência, tecnologia e inovação brasileiras
Authors: Silva Elaine da , Hassem Alina
Published: April 2020

O presente artigo objetiva analisar o impacto que o crowdfunding pode exercer na atividade inovativa do Brasil, e de que maneira as políticas públicas de inovação abordam o tema. Para tanto se apresenta uma análise de políticas públicas de Ciência, Tecnologia e Inovação brasileiras no que tange a modalidades de financiamento da atividade inovativa, em especial o crowdfunding. Para a análise dos dados optou-se pela aplicação do método análise de conteúdo. Como resultados, observou-se que as políticas analisadas se concentram no financiamento por agentes da esfera pública, porquanto outras modalidades de financiamento, em especial o crowdfunding, podem ser melhor exploradas.
La dictadura del cuerpo: el cuerpo como objeto de propaganda
Authors: Lizaga Villarroya Javier
Published: April 2020

Al mismo tiempo que el deportista se ha convertido hoy en día en un héroe, su cuerpo se ha convertido en un icono visual bajo el cual se admiten múltiples mensajes. Las estrategias para transformarla en deidad o plataforma publici-taria no son nuevas sino que están ya en Olympia (1938), el discurso audiovisual sobre los Juegos Olímpicos de Berlín, pero también uno de los documentales considerados cumbre de la propaganda fascista. Este artículo propone comparar sus recursos narrativos y visuales con los de el último ejemplo del cine olímpico:  First (2012),relato de los Juegos Olímpicos de Londres. El artículo quiere cuestionar si las coincidencias son sólo de forma o también de fondo y, de otra manera, el cuer-po del deportista se ha convertido en otro elemento de propaganda.
La comedia popular española como reflejo de una sociedad: del tardofranquismo a la actualidad. Radiografía de una época
Authors: Pérez Morán Ernesto
Published: April 2020

Históricamente, la comedia popular ha sido vista como un género de mero entretenimiento, filmes de evasión poco estudiados e incluso despreciados por su escasa calidad y su aparente carácter lúdico. Las películas protagonizadas por Manolo Escobar, Paco Martínez Soria o los cómicos Andrés Pajares y Fernando Esteso encontraban un favor en el público que no se correspondía con el interés del analista, algo que ha venido ocurriendo también en la actualidad con la exitosa serie de Torrente, heredera de las comedias tardofranquistas y de las rodadas durante la Transición Española por Mariano Ozores. Proponemos en este trabajo un estudio detallado de las mismas, barajando la hipótesis de su fuerza como vehículo ideológico. Para ello, analizamos las constantes temáticas, narrativas y estéticas con el fin de establecer la impor-tancia de estas obras como palimpsesto de medio siglo de la historia de España.
La ilustración en las novelas cortas de Julio Camba
Authors: Gómez Gómez Agustín
Published: April 2020

A lo largo del primer tercio del siglo XX en España se editaron las denominadas novelas cortas. En poco tiempo se convirtieron en un modelo editorial popular con un extraordinario éxito. Fueron publicadas por algunos de los escritores más consolidados en el panorama literario español, pero igualmente sirvió para los escritores emergentes. Una de sus características era que estaban ilustradas. Estas ilustraciones nos permiten comprobar la relación texto-imagen y conocer un modelo de diseño editorial. En este artículo analizamos su desarrollo a través de dos novelas del mismo autor, pero editadas en diferentes colecciones e ilustradas por diversos artistas.
Os dispositivos cinematográficos no filme Cidade de Deus
Authors: Fontes Moreira Lilian
Published: April 2020

Com a preocupação de pensar a cultura atual, as práticas comunicacionais, a incidência da interferência da imagem na produção de novas formas de saber tentaremos abordar neste trabalho a relação da imagem como dispositivo cinematográfico e seus aspectos conceituais, históricos e técnicos para examinar a sua atuação como narração. Numa era em que se constata que as imagens intervêm na consciência e na representação contemporâneas e, portanto, vêm se impondo como um dispositivo importante na revelação de realidades e na construção do imaginário social, o presente artigo visa analisar o filme brasileiro Cidade de Deus, realizado pelo diretor Fernando Meirelles, em 2002, considerado um marco no cinema brasileiro do período, pela ousadia da linguagem utilizada para converter em imagens a história de gangues violen-tas em disputa pelo controle do tráfico de drogas em uma comunidade da cidade do Rio de Janeiro. Tentaremos, então, identificar as técnicas usadas pela câmera como dispositivos capazes de criar os efeitos necessários para imergir o especta-dor na narrativa do filme.
Documentalismo conversacional en Instagram
Authors: Bañuelos Jacob
Published: April 2020

¿Cuáles son las características de articulación semióticas de la interface de Instagram y cómo contribuye a la construcción de discursos fotográficos documentales conversacionales con fines sociales? El análisis semiótico de la inter-face de Instagram como plataforma interactiva conversacional para la creación de nuevas estrategias de documentalismo fotográfico con fines sociales, se realiza aplicando el modelo de conversación textual planteado por Bettetini (1984) y desde el concepto de interactividad multidimensional propuesto por Sally McMillan (2006). De esta forma, se analiza la obra de Pachi Tamer (@cachafaz) en Instagram y específicamente el caso "Jim - Oktoberfest", el sitio One-dollar-dreams y el caso de "Sebastián" del mismo autor, desde una perspectiva semiótica. Palabras clave: Instagram, Interface, conversacional textual, interactividad, documentalismo fotográfico conversacional, Pachi Tamer (@cachafaz).
Autorretratos na rede
Authors: Leite de Araujo Camila , Velasco e Cruz Nina
Published: April 2020

Objetiva-se uma análise de algumas ferramentas e aplicativos usados para a criação, o compartilhamento e o arqui-vamento de imagens autorrepresentativas no ciberespaço. A partir de uma reflexão teórica e prática dessas ferramentas eviden-ciamos a inconstância multipla do desejo humano por imagens que documentalizam e ficcionalizam sobre suas pessoas em comunidades como o Facebook, o Tumblr e o Instagram . O compartilhamento dessas experiências fotográficas tornaram-se evidênciados pelo fenômeno selfie e trazem para reflexão a relação entre visibilidade e subjetividade, vida e arte.
Festas religiosas, sentidos e imagens na televisão Brasil Central (Goiás)
Authors: Ferreira Corcinio Junior Givaldo
Published: April 2020

A imagem da festividade religiosa como vetor identitário comporta recortes na narrativa televisiva, buscando captar aspectos do cotidiano e da festa, reelaborando narrativas e imagens apresentadas pelos atores dessas festas. As festas religiosas que ocorrem no interior do Brasil possuem signos que evocam permanências da época colonial e imperial, que se perfazem como peças importantes para construção da noção de pertencimento dos indivíduos. A elaboração de uma identidade local traduzida por imagens significantes comparece com intensidade na prática televisiva. Na construção desses elementos que é promovida pelos meios de comunicação em massa de Goiás, as festas religiosas e instrumentos a elas vinculados remontando a uma ideia de tradição, como o carro de boi, que aparecem como elementos catalisadores dessa identidade. Nesse artigo buscamos observar a elaboração de imagens das festas religiosas e de uma fé goiana como elementos significantes das narrativas televisivas, no qual os atores dessas manifestações apresentam os elementos que lhes são significantes e plenos de sentido, recortando-os e apresentando uma percepção relacional entre o tempo cotidiano e o tempo da festa diante de indivíduos que ganham assim a possibilidade de absorver esses elementos de pertencimento.
Charles Clifford: globos y caballos
Authors: Bullough Ainscough Rachel
Published: April 2020

El fotógrafo británico Charles Clifford (1819-1863) aparece por primera vez en una serie de anuncios en la prensa madrileña en 1850, no como fotógrafo sino como aeronauta. Anuncia varios espectáculos aerostáticos incluido uno en el que afirma su intención de subir montado en un caballo vivo que cuelga de la cesta del globo. En este artículo se estudia la relación de Clifford con la aerostática arrojando luz sobre los motivos detrás de su carrera de aeronauta y de este inusual anuncio.
Diseño de la comunicación gráfica y comunicación de salud: la expresión gráfica social de la enfermedad
Authors: Juarez Pierce Maria del Socorro
Published: April 2020

El trabajo forma parte de estudios para obtener el grado de doctorado en México. Estos tienen como objeto, ampliar las relaciones teóricas y prácticas entre el diseño de la comunicación gráfica y la comunicación de salud; a través de la observación de la gráfica del miedo en motivaciones de miedo de carteles de salud para la diabetes. En este sentido, parte de la tesis corresponde al estudio de relaciones gráficas encontradas en la expresión histórica, artística y social de las enfermedades en diversas culturas y épocas, que pudieran influir o contraponerse en la figuración de carteles contemporáneos de salud mexicanos. Para analizar las correspondencias, es importante colocar atención en seis obras de arte que figuran enfermedades en diversos contextos; así como tres carteles de salud de diabetes, difundidos por la Secretaría de Salud (SSA) y Alianza por la salud Alimentaria.
Análise semiótico e discursivo dos filmes: "Deus e o diabo na terra do Sol" e "O dragão da maldade contra Santo Guerreiro", de Glauber Rocha
Authors: Valverde da Silva Ana Luiza
Published: April 2020

Em 1964, Glauber Rocha estreou o filme Deus e o Diabo na Terra do Sol, ano em que o Brasil sofreu o golpe militar. Devido a forte censura na época, era proibido o dialogo sobre política ou questões sociais. Glauber Rocha escreveu e dirigiu Deus e o Diabo na Terra do Sol e Dragão da maldade contra o santo guerreiro, as narrações tratam sobre a dicotomia entre o bem/mal, cultos/incultos, a ordem/desordem, as diferenças sociais, as construções simbólicas do espaço como semiosfera, fronteiras e suas rupturas causadoras do caos. Para o diretor, a religião está intimamente relacionada à política. O desejo pelo poder está plasmado nas relações: político-social (interesse dos proprietários sobre os trabalhadores) e religiosos (sacerdotes sobre os discípulos). Esta análise discorre sobre as dualidades simbólicas, baseada na discussão semiótica do teórico Yuri Lotman. A intenção é examinar como Glauber Rocha construiu os espaços simbólicos ao longo ...
Conceitos de Arte, Design e Arquitetura aplicados: Utilização de tecnologias aliadas a processos e procedimentos intuitivos e racionas em ateliês-laboratórios para a concepção e materialização de projetos
Authors: Martins da Matta Celio , Martins da Matta Andre
Published: April 2020

O artigo relata a vivência acadêmica do autor com aulas, orientações, disciplinas ministradas, coordenação de laboratórios e parte da tese de doutoramento intitulada: Artemídia Influente: Ateliê-Laboratório nas Interfaces Arte, Ciência e Tecnologia. Essa mistura forneceu informações sobre ensaios e tentativas laboratoriais de se conceber, materializar e entender arte, e seus derivados nas interfaces arte, ciência e tecnologia. Ênfase para a utilização de processos avançados de materialização, que a priori serviam de instrumento didático nos estudos em ateliês-laboratórios, mas que posteriormente foram utilizados para a confecção de obras de arte, concomitantemente a uma tomada de consciência, de apropriação artístico científica de protótipos didáticos. Para a materialização foram utilizadas técnicas híbridas, manuais e tecnológicas, em diversos espaços de ateliês-laboratórios.
Nuevas estéticas. Viejas poéticas. Aproximación al rastro de la influencia de la historia de la pintura en la fotografía actual
Authors: Irala-Hortal Pilar
Published: April 2020

A lo largo de la historia, fotografía y pintura avanzan a la par y, en la mayoría de las ocasiones, sobre todo en las primeras décadas, se entrecruzan e influyen recíprocamente. Se ha estudiado desde diferentes enfoques la influencia de la fotografía en la pintura del último tercio del siglo XIX y viceversa. También en el siglo XXI la fotografía vuelve a mirar a los grandes pintores de la historia del arte para inspirarse, buscar modelos, crear metáforas y, en definitiva, buscar en las raíces de la creación visual el camino creativo y estético a seguir. En este artículo exponemos algunos ejemplos.
La prostituta de Babilonia. La reinvención del tipo iconográfico: de la Biblia al audiovisual
Authors: Martínez Fernández Javier
Published: April 2020

Buena parte de la contemporaneidad visual es el resultado de una reconfiguración de elementos formales del pasado. En este contexto se encuentra la prostituta de Babilonia, un tipo iconográfico bíblico que ha sido reinterpretado a través de Daenerys Targaryen en el audiovisual, concretamente en la serie televisiva Game of Thrones.
Synthesis of new asparagine-based glycopeptides for future scanning tunneling microscopy investigations
Authors: Sršan Laura , Ziegler Thomas
Published: April 2020

For investigations on the biological functions of oligosaccharides and peptidomimetics, new asparagine-based mono- and disaccharides containing glycopeptides were prepared in solution. The applicability of two common peptide coupling reagents, using an orthogonal Fmoc/t-Bu strategy along with acetyl protecting groups for the carbohydrate moiety, was studied. Thus, the prepared libraries of glycopeptides were designed as model systems of cell surfaces for future investigations by combined preparative mass spectroscopy and scanning tunneling microscopy (STM) using soft-landing electrospray beam deposition (ES-IBD), on metal surfaces.
Improvement of the organization of sales cost accounting to ensure efficient sales cost management in industrial enterprise
Authors: BIELOZERTSEV Vasyl , MYKHALOCHKINA Maryna
Published: April 2020

Optimizing the efficiency of sales costs of the enterprise is a prerequisite for increasing sales and attracting new customers. Expenses for sales have need to be properly and fully accounted for, otherwise it may lead to incorrect determination of the amount of expenses, the object of taxation, as well as the financial result. Improving the organizational aspects of sales costs accounting of the industrial enterprises is an effective tool for improving their efficiency management. The purpose of the article is to outline ways to increase the cost of sales information to ensure that they are properly monitored. The proposed classification of sales costs and accounting accounts for industrial enterprises, will greatly simplify the organization of synthetic and analytical accounting. Besides this, it will strengthen the control of incurred costs and increase the informativeness of the analysis of sales costs, and also does not contradict the requirements of the legislation. Product advertising is of the most popular measure to promote sales and inform potential buyers about the properties of a product, so managers are advised to use the Marketing and Advertising Cost Control Sheet, which indicates the budgeted and the fact costs, the magnitude of cost variance, the reasons for such deviations, and the measures taken to correct the deviations. Among domestic industrial enterprises, the most popular demand is advertising products through the Internet. One way to improve sales cost management is to use the various Google Analytics and Bitrix24 that automatically calculate the metrics which managers need, such as: ROMI (Return on marketing investment), CPC (Cost per Action), CPA (Cost per Action), Return On Ad Spend (ROAS), etc. The article discusses the benefits of features that help sales managers compare the potential effect of investing in advertising in individual media or individual advertising companies.
Monitoring the importance of improving the subsystem of systematic economic analysis and evaluation at enterprises of industry, scientific and industrial unions
Authors: TKACHENKO Serhii , POTYSHNIAK Olena , POLIAKOVA Yevheniia
Published: April 2020

One of the reasons that at present in research and production associations and industrial enterprises, according to the degree of implementation, analysis is almost the most backward management function, in our opinion, is still insufficient attention on the part of economic services of these production links to issues of formation of analytical information processing. Having overcome, in principle, the psychological barrier of misunderstanding the advantages of using modern computer technology in production management, the economic services of enterprises in a number of cases have not yet realized that they should be both initiators of the functional development of the management system and direct participants in the new technology for the implementation of management functions, including and analysis function. The use of electronic digital machines in economic analysis is one of the indispensable conditions for achieving its efficiency and complexity. The problem of improving the function of economic analysis is becoming the subject of increasing attention, both from a large number of specialists, and from higher education institutions and various research organizations. The increasing attention to the problem of improving integrated economic analysis is evidenced by the fact that it is the subject of consideration at International, All-Ukrainian, Regional scientific and practical conferences, seminars and is significantly reflected in the recommendations of these forums. At the same time, it should be noted that the methodology of the approach, the breadth of coverage in solving the problem, the focus and depth of development in many cases by different authors are far from the same and not equivalent. Therefore, when conducting an analytical review of scientific publications, in our opinion, it is advisable to evaluate existing developments in a certain order, namely: firstly, works that emphasize the importance and need to improve the function of economic analysis without indicating specific ways to solve this problem; secondly, works examining specific forms of organizing economic analysis in management systems. The latter, in particular, include: works in which the dispersal and implementation of individual analysis tasks are proposed as part of various functional subsystems of the control system; works whose authors consider it possible to combine the tasks of economic analysis with the tasks of other management functions in one of the generally accepted subsystems of the management system; works in which the allocation of analysis tasks to an independent functional subsystem of the control system is justified.
Diversification of entrepreneurship as a tool of increasing entrepreneurship profit
Authors: PRYLUTSKYI Anatolii , HERASYMCHUK Vasyl
Published: April 2020

The article deals with the influence of diversification of entrepreneurial activity on the profitability policies of the enterprise. The definitions of the concepts of "diversification" and "profitability of the enterprise" are analyzed. The factors that influence the formation of profitability of the enterprise are determined. The necessity of introduction of diversification of activity of the enterprise for the purpose of strategically oriented, profit management in the enterprise is proved. The stages of formation of the system of strategic diversification of activity of the enterprise are revealed. It is noted that a systematic approach to the formation of a competitive enterprise strategy involves the use of diversification as a tool in the process of increasing the profitability of the enterprise. The basic elements of enterprise profit management are investigated. It is established that business diversification reflects a multifunctional system of interrelated elements that form a single whole - the strategy of enterprise development.
It is proved that the structure of the strategic development system is formed by the elements, the implementation of which ensures the competitiveness of the enterprise. The basic definitions of diversification of activity of the enterprise and its classification are given. It is substantiated that the system of strategic management of an enterprise is the basis of its potential, which influences competitiveness and determines directions of further development. The stages of realization of strategic management of profitability of the enterprise by diversification of its activity are offered.
In the conditions of rapid changes in the world economy, processes of globalization, accelerating the implementation of scientific and technological progress in the practical activity of enterprises, intensification of competition in the market, the enterprise must plan and ensure its development for a certain perspective.
In summarizing the results of this work, certain key points need to be highlighted. Finding the main advantages and disadvantages in implementing the diversification process of the company are important when choosing the right development strategy.
Trends and risks of modern insurance
Authors: SOLOVEI Nadiia , SUKHOPER Yana
Published: April 2020

The article is devoted to the analysis of trends in the development of the insurance market and the risks that accompany it. The factors of influence are investigated, the classification of risks of insurers on development of appropriate management measures is given. The specific nature of the risks associated with the digitalization of information in the insurance industry and the various options for protection against them are considered.
Any activity of enterprises in the domestic market can be characterized by an increased degree of state or systematic risks, the influence of which in the modern world is compounded by the new risks for business of translating information into digital form. The functional purpose of an insurance business is to protect other entities from the possible risks, but the insurance business itself is also exposed to certain risk factors that may impede the performance of insurance activities. The functioning of the insurance market at the present stage is accompanied by new risks that may affect the effectiveness of insurers. It is this that raises the relevance and importance of this issue on the systematization of insurance business risks and the recommendations for managing them.
The purpose of this article is to review the trend of development of the modern insurance market, to systematize risk factors and to develop recommendations for risk management of the insurance market at the present stage.
The main reasons for which risk situations arise in the operation of insurance companies are external factors, namely the actions of competitors, insurers, business partners. Exacerbation of competition increases the dependence of performance indicators of the insurer on the level of competitiveness of the institution or its services.
Communication processes in system management
Authors: PANCHENKO Mariia , OLEINYKOVA Olena , IVANOV Stanislav
Published: April 2020

Introduction. The paper examines organizational communication capacities that are studies as a signifi cant component of organization strategic potential.
The purpose of the paper is to define the structure and content of organizational communication capacities and identify methods for assessing them. The author combines three research areas: assessment and analysis of organization communication capacities, organization communication strategy development, and organization willingness to change.
Results. Two groups of organization communication capacities are revealed, that represent different approaches to strategic development of organization communication capacities. The fi rst group relies on the long-term planning of using external resources, the second promotes changes in the organization. The author presents criteria for assessing organization communication capacities skills that ensure fl ow of resources to the organization. Using the modern concept of information transparency the author highlights universal (common to different legal and business entities and partners) communications that shape business image of a transparent enterprise. Basic and additional components of the customer-oriented communication impact are studied, organization communication capacities that promote organizational change are described.
Conclusion. Organizational capabilities are the actual article of research both from the point view of dynamics scientific publications and from the point of view the confession of importance of this aspect of strategic management.
Management of enterprise economic security: sinergistical approach
Authors: PETRENKO Liudmyla , IVANOVA Larysa
Published: April 2020

One of main problems of modern society there is complex safety of the difficult systems of different nature. Today the problems of creation of the difficult nonlinear dynamic reliable systems go out on the first plan. It stipulates exceptional theoretical and practical meaningfulness of the use of methods of synergetics in a management the systems. An improvement of the existent theoretical and methodological going is near organization of control system by economic security of enterprise from position of sinergistical approach. An increase of multi-variant approach of development of the economic systems is reason of change of methodology of economic researches and a nonlinear economic theory comes on changing to the traditional economic theory. Invariants, non-linearity, coherentness and factorable synthesis, are the base concepts of sinergistical theory of management. Any socio-economic system presents by a soba complex of functional subsystems, that is bound by inter se the processes of intensive dynamic cooperation, exchange information. Application of synergetics showed in researches of economy, that most cases have an evolution direction of that through nonlinear character of connections in the system is determined by the action of insignificant factors basic direction of motion of the socio-economic systems, as a rule, informative, that prove in bifurcational processes. The condition of development and viability of any enterprise are maintenances of dynamic equilibrium, that are the aim of the system of economic security of enterprise — it’s attractor. By principles of management of enterprise economic security from positions sinergistical approaches are: complication, non-linearity, dynamic. The system of economic security of enterprise is base on principle of feed-back. Leaning on sinergistical approach, set forth raising of sinergistical synthesis of nonlinear control system by economic security. Exactly sinergistical effects that are characterized as management results in the systems cause the change of quality, and are the adequate instrument of providing of economic security.
Methods of Ukrainian labor migrants reintegration in the context of state migration policy
Authors: ROMAN Liubomyr
Published: April 2020

Introduction. The reintegration of migrant workers is the renewal and accelerated development of ties between the individual and the society, the economic and cultural systems, the restoration of the impact of the individual on socio-economic, socio-cultural and political processes and phenomena, increasing participation in the processes of sustainable development on the basis of introducing elements of economic culture countries of pre-migration. The methodological bases for improving the mechanisms of reintegration of labor migrants should be assessed on the basis of available political and legal support. The problem of labor migration has now taken on a national scale, which brings it out of the limits of the influence of any organization, cluster or individual state authority. The formulation of a strategy for regulating labor migration should be made on the basis of the status of this problem as a national one, therefore, requiring macroeconomic regulation, which will be supported by a strong institutional and regulatory framework.
The purpose of the paper is to substantiate the method of reintegration of Ukrainian labor migrants in the context of state migration policy.
Results. Theoretical aspects of reintegration of labor migrants are covered. The content analysis of the legal acts of the President of Ukraine is carried out. A number of significant legal acts that have or can have a significant impact on state migration policy are characterized. The peculiarities of the functioning of the central executive body, which implements the state policy in the sphere of migration, and the recent changes in determining the range of subjects of formation and implementation of the state policy in the sphere of labor migration are analyzed. The importance of regulating the issue of investments earned during the emigration of funds into the national economy is substantiated.
Conclusion. According to the conducted research, the method of reintegration of Ukrainian labor migrants in the context of the state migration policy is formed under the influence of debates about the factors, directions and forms of support of the respective processes by the state authorities. We believe that the main disadvantage of reintegration institutional support is the lack of a unified approach to the role and importance of repatriates for the sustainable development of the national economy. In our opinion, this approach should be consolidated in the form of the Law of Ukraine with a clear definition of the subjects of assistance to repatriation and reintegration of labor migrants, as well as to strengthen with additional measures of informational, organizational character, tax privileges for investing the money earned abroad for search, development of employers of skilled migrant workers returning to Ukraine.
The organization of hostel as perspective activity for the sphere of small business
Authors: SHEVCHENKO-PEREPOLKINA Radyslava
Published: April 2020

In article creation of hostel as perspective idea for development of small business is offered. The hostel is a temporary accommodation, but unlike hotels, it does not rent rooms but places, the list of services is narrowed, but the price is much cheaper. The relevance of the idea consists in lack of similar institutions in the town, and in general, their not prevalence in Ukraine. However, existence of a significant amount of the budget tourists (students, pensioners, travelers, etc. persons) means development in the sphere of hospitality not only elite institutions, but also those which do not demand excess expenses and are provided by main types of services which have to provide comfortable stay in the town, in it and statement of a problem consists. Unfortunately, today very few researches concern the budgetary zone, in particular, questions of opening and functioning of hostels in Ukraine are still a little lit, and, therefore, need theoretical and practical completion. Highlights the advantages of the town for the development of hostels (historical, natural, economic). The hostel can become new and perspective business and rather demanded type of service.
The ideas on the example of the prospects of creation of hostel in Izmail, carries out comparative analysis with hotels, proving economic calculations the author proves. Calculations of cost efficiency of investment of capital in such business prove that the organization of hostel will be profitable investment of capital for small business. The author receives a conclusion about validity and profitability of creation of hostels in the similar towns as one of types of business activity in calculation result.
The submitted calculations show the possibility of creating a hostel on the basis of a small business, ensuring its efficient functioning and profitability.
Therefore, in conclusions the thought concerning expediency of creation in the small towns with a probable tourist capacity of hostels as tourist service, and for development of small business is stated.
Essential influence of situation factors on consumer behavior
Authors: HROMOVA Olha , HABRID Alina , LANOVA Olena
Published: April 2020

Тhe article deals with the types of consumer behavior on the market depending on the circumstances and life stage. It is emphasized that consumer behavior depends not only on external factors, but also on their outlook, education, innate characteristics. Approaches to the study of the essence of the Situational factors are determined and their possible influence on the consumer's choice is evaluated. The needs of individual clients are shaped both by the influence of their own characteristics and as appropriate. The classification of situational factors is given and determined that they can facilitate the purchase, interfere with or be neutral in the product of the consumer of a potential product. The analysis of individual situations that may influence consumer behavior is carried out. The influence of situations related to the presence of children in the purchasers, which may be present during the purchase and affect its process, has been investigated separately. The situation where different factors can intersect and affect consumers simultaneously is investigated. It is emphasized that some situations are deliberately created and some occur accidentally, under the influence of completely unforeseen situations. Thus, as a special place in the purchase process is the consumer communication with the seller, the importance of marketing service in the study of situational factors. It is stated that the task of the marketer is to see which situation is most typical in this particular case (place, time, characters). Summarizing the research, it is determined that many factors influence the behavior of the consumer, including external and internal factors (education, outlook, character, consumer perception also play a significant role in the consumption process).
Analysis of the state and dynamics of the public debt of Ukraine
Authors: OHDANSKA Olha , MAKARENKO Viktoriia
Published: April 2020

Introduction. It has been indicated that high level of debt burden in Ukraine in the conditions of insufficient budgetary funds and volatile economic and political situation exerts negative impact both upon the economy of the country and its every sector. This actualizes the research on the state and dynamics of the public debt within the context of achieving stabilization of economic processes, particularly Ukraine’s integration into global economic environment.
The purpose of the paper is the analysis of the state and dynamics of the public debt of Ukraine in the context of solving the problems of its servicing.
Results. It has been established that the major trend in Ukraine is a rapid increase in the total public debt which testifies to the instability and crisis events in the country’s economy. It has been defined that public and publicly guaranteed debt of Ukraine in Hryvnia equivalent is growing from year to year (increased by 106 times in 2018 as compared to 1996), while major periods of accelerated growth of public debt occurred during the periods of economic and financial crises (2008-2010 and 2014-2018). It has been determined that in 1999 and during 2014-2018 public and publicly guaranteed debt exceeded the critical limit of 60%, which asserts the presence of crisis events in the economy. It has been substantiated that there exists a close correlation between the public debt and change in currency exchange rate (correlation coefficient of 0,99 – very high bond strength on the Chaddock scale). It is revealed that the public debt-to-GDP ratio reaches maximum levels in the periods of economic crises and decreases in the periods of economic upturn.
Conclusion. Hence, the issue of the debt-related security in Ukraine is topical and affects the economic situation. Prospects of further research in this area lie with solving the issues of managing public debt through changing the direction of the economic policy of the country as well as the scientific substantiation of managing public debt employing advanced economic instruments and progressive global practices.
PARTISISPASI ANGGARAN DAN PERAN KUASA PENGGUNA ANGGARAN TERHADAP KINERJA KEUANGAN BERBASIS IT
Authors: Maria Dina
Published: April 2020

Lokasi penelitian pada Dispora Provinsi NTT yang beralamat di Jalan Basuki Rahmat No. 1 Gedung E Lt. 3 Kota Kupang NTT. Tujuan dari penelitian adalah gambaran umum dari kinerja pengelolaan keuangan berbasis IT, partisipasi anggaran dan  peran kuasa pengguna anggaran. Metode pengumpulan data menggunakan angket. Penelitian melibatkan semua komponen dalam proses penganggaran, mendorong dan memberikan pelatihan menyangkut tata cara pengelolaan keuangan yang efektif, efisien dan transparan berbasis IT serta meningkatkan kulitas  para pejabat pengelola keuangan.
Restoration of emotional bonds in the family system
Authors: ВОЛОДАРСЬКА Наталія
Published: April 2020

The article reveals the problems of emotional bonds restoration in the family system. Possibilities are analyzed of the systematic approach in the family psychotherapy. The example is given of work with the family system whose members have an addictive behavior. Symptoms of dysfunctions of family relationships are summarized. The goals of psychotherapy are indicated with the family and with each family member. The possibilities are analyzed of these problems solving. Meaningful relationships are specified in resolving the problem of restoration of emotional bonds between family members. The use of art therapy methods is illustrated in the strategy of restoration of the personal boundaries of family members. Changes are analyzed in family functions in the process of psychotherapeutic sessions. Methods of work in the gestalt therapy and the dialogue-phenomenological approach are proposed. The method of own life history description allows its reviewing in different ways. The narrative method activates changes in the awareness of context of life problems.
The difference in life values and the importance of their forming during volunteering
Authors: ГОВОРУХА Наталія
Published: April 2020

The article highlights the urgent problems of perception of life values (of family, the state, the community, etc.) and the absence of a universal understanding of personal values. Separate historical and multicultural aspects of universal values as the genesis and the base of volunteering are analyzed.
Philosophical and literary synthesis of the concept “East” – “West”
Authors: ОСТАНІНА Ганна
Published: April 2020

In the article is analyzed process forming philosophy Orientalism. The author came to such conclusions: historical time and historical space are important categories in this process. The philosophy Orientalism has a complex structure: middle ground, the struggle of self-expression «my» – «stranger».
Розвиток критичного та творчого мислення студентів ВНЗ в умовах педагогічної взаємодії
Authors: ДРАГІЄВА Людмила
Published: April 2020

Статтю присвячено питанням формування критичного мислення як нового підходу формування компетенцій майбутнього фахівця в умовах педагогічної взаємодії. Описані недоліки та негативні явища сучасної системи вищої освіти. Вивчені передумови необхідності формування критичного мислення у студентів. Відокремлені якості особистості, якими повинен володіти студент вузу в сучасних умовах; специфічні компетенції, які формується у вищій школі. Проаналізовано сучасне розуміння критичного мислення. Охарактеризоване критичне мислення як мислення соціальне; досліджені фактори вміння студентів працювати в команді в процесі педагогічної взаємодії. Розроблена модель формування критичного мислення студентів вузу в умовах педагогічної взаємодії.
Methodological approaches to the analysis of an enterprise accounting balance
Authors: ПІХНЯК Тетяна
Published: April 2020

The article defines the role and place of a balance sheet as the most informative form of financial reporting. The main trends and methods of analysis for a real assessment of a financial condition of an enterprise are considered. Different lines and methods of balance analysis are investigated. The sequence (stages) of a balance sheet analysis carried out in the course of a current activity of an enterprise, is generalized.
Психологічні причини та превентивні заходи щодо виникнення мобінгу в освітньому середовищі
Authors: ВЕЛИЧКО Марина
Published: April 2020

У статті розкриваються психологічні причини та превентивні заходи щодо попередження виникнення явища мобінгу в освітньому середовищі. Проаналізовано феномен явища мобінгу, як виду психологічного насилля у взаємовідносинах групи й особистості.
Готовность учителя к формированию умения моделировать у учащихся в начальном обучении математике
Authors: ГАДЗАОВА Світлана , МУРАВЙОВА Галина , УРБАН Марія
Published: April 2020

Учебное моделирование в начальном обучении математике является важным метапредметным умением, которым должны овладеть выпускники начальной школы на доступном для них уровне. Особое значение на первой ступени математического образования придается визуальному учебному моделированию, которое соответствует специфике мыслительной деятельности учащихся начальных классов и предполагает использование для изучения математических понятий визуальных учебных моделей. Выполненное исследование показывает, что учителя начальных классов понимают ценность визуальных учебных моделей и регулярно применяют их в практике в качестве фронтального средства объяснения изучаемого математического материала. Однако до настоящего времени остается не решенной проблема формирования у учащихся начальных классов умения самостоятельно строить и использовать визуальные учебные модели при изучении математики. В статье предлагается методика формирования умения моделировать, которой должен овладеть выпускник педагогического университета.
EDUCAÇÃO ONLINE E AVAS NA FORMAÇÃO DOCENTE NO ENSINO SUPERIOR
Authors: Soares Valentim Grass Thiago , Barbosa Gomes Pereira Andrea , César Dias Lopes Gabriel
Published: April 2020

Este trabalho tem o objetivo de averiguar o papel dos ambientes virtuais de aprendizagem nos cursos de formação do Ensino  uperior. Procura também definir a relação entre esses ambientes virtuais de aprendizagem com as tecnologias digitais de  nformação e comunicação. A evolução tecnológica e informacional são uma realidade consolidada e discutir aspectos de sua  nfluência no campo da educação é urgente e indispensável. Para isso, empregou-se pesquisa bibliográfica de fontes relevantes  obre   tema. Após essa reflexão, notou-se a importância dos ambientes virtuais de aprendizagem para o sucesso da educação online,  rincipalmente no Ensino Superior.