bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGEMBANGAN PERMAINAN MAHKOTA BERTEMAN UNTUK PEMBELAJARAN MENGENALKAN KONSEP DAN LAMBANG BILANGAN PADA ANAK USIA DINI
Authors: Asmah Ayu - , Wulandari Tri Candra
Published: March 2020

Games for growing and developing early childhood provides opportunity to be able to explore and interact with the surrounding environment. A good game form for early childhood is an educative game, a game that stimulates the child's thinking power and helps to optimize aspects of his development. The phenomenon of learning in early childhood at this time is more directed to the academic, so the principle of learning while playing is replaced with worksheets. The purpose of this study is to produce a suitable game of mahkota berteman to be used for learning to introduce concepts and symbols of numbers in early childhood, and improve the ability of early childhood in recognizing the concept and symbol of numbers. The study was conducted in ten stages according to Dick and Carey's Development Research theory (2011), (1) Identity Instructional Goal, (2) Conduct Instructional Analysis, (3) Analyze Learners and Contexts, (4) Write Performance Objectives, (5) Develop Assessment Instrumens, (6) Develop Instructional Strategy, (7) Develop and Select Instructional Materials, (8) Design and Conduct Formative Evaluation of Instruction, (9) Revise Instruction, (10) Design And Conduct Summative Evaluation. The results showed that mahkota berteman gamers were eligible for learning to introduce the concept and symbol of numbers in early childhood. Based on the data analysis of field test results using T test shows that the significance obtained by 0.000 is smaller on the significance used in this research that is 0,05 (sig = 0,000 0,05), thus H0 is rejected and H1 accepted. So the result this development research can be concluded that after using the mahkota berteman game befriending the ability of children in knowing the concept and the symbol of numbers to be better.
PENINGKATAN KEMAMPUAN MENGENAL KATA MELALUI METODE BERMAIN KARTU HURUFPADA KELOMPOK B TK PERSADA TENGGARONG SEBERANGTAHUN PELAJARAN 2017/2018
Authors: Sulaimah Sulaimah - , Hanita Hanita -
Published: March 2020

Students in group A at Tunas harapan Tenggarong Seberang encountered difficulties in remembering number symbols. Monotone learning activity, such as writing, coloring, and drawing, without involving singing activity and playing, is considered as the cause of the issue. Therefore, a classroom action research was conducted to researcher involved twenty-one young learners, consisting oftwelve males and nine females. In this study, the researcher applied two cycles, wherein each cycle, wherein each cycle, three times treatment werw conducted. Each cycle consists of four stages; planning, implementation, observation and reflection. Having analyzed the data, it is found that students experienced progress in each cycle. At cyle 1, from first meeting to third meeting, the studentsâ€™ ability in recognizing number symbols reached 53% and inclined into 81 % at the second cycle, which met the target of success indicator. To sum up, the use of wayang number is able to promote studentsâ€™ ability of number symbol recognition. Therefore, it is suggested for teachers to create more creative media of teaching, to self â€“ motivate and widen more teachersâ€™ insight.
PENINGKATAN KONSEP BERHITUNG ANAK MELALUI METODE PEMBERIAN TUGAS DI KELOMPOK B PADA TK AISYIYAH BUSTANUL ATHFAL 3 KECAMATAN SAMARINDA ULU TAHUN PEMBELAJARAN 2017 / 2018
Authors: Erdalina Erdalina -
Published: March 2020

It is important to start learning mathematic with concept of calculation naturally through playing. So that, the young learners are able to find examine and explain the mathematic concept throught their daily activities. The researcher conducted a classroom action research in group B at AisyiyahBustanulAthfal 3 Kindergarten to improve studentâ€™ ability in understanding concept of calculation through task-based learning method. The researcher applied two cycles with four stages; planning; implementation, observation and reflection. Seventeen students were also involved as the research subject. To collect the data, the researcher employed observation sheet and student activity sheet. The data was analyzed through the increasing average score. It can be proved from the first cycle, studentsâ€™ ability developed very well at 32%, developed as expected at 58,5%, and started to developed at 30,28%. Meanwhile, in the second cycle, 53,8% students developed very well, 32,3% developed as expected and 15% started to developed. Based on the calculation of percentages in cycle 1 and 2, the average percentage in cycle 1 was 35,1% and cycle 2 was 83,7%. In brief, the task-based learning has effectively increased studentsâ€™ ability in understanding concept of calculation with learning topic â€œmyselfâ€ and improved studentâ€™ learning activities.
PENINGKATAN KETERAMPILAN MOTORIK HALUS ANAK DENGAN KEGIATAN KOLASE BAHAN DAUN KERING DI KELOMPOK B TK PUSAKA INDAH SAMARINDA TAHUN AJARAN 2017-2018
Authors: Sariyem Sariyem - , Brantasari Mahkamah - , Gunawan Harry -
Published: March 2020

Students in Pustaka Indah Kindergarten Samarinda were considered having low sensory motor skill due to lack of physical practic, unattactive facilities of learning, less maximum guide frorm the teacher, and less various teaching method. Responding the issue, the researcher applied a classroom action research to improve studentâ€™ motor skill through collage activity by using dried leaves. This study involved 20 students of Group B at Pustaka Indah Kindergarten as the research subject. Moreover, observation sheets and documentation of learning activity were employed to collect the data. The data was then analyzed through descriptive quantitative and qualitatively. The research was carried out in three cycles, wherein each cycle consists of four stages; planning, implementation, observation and reflection. Having analyed the data, studentsâ€™ sensory motor skill increased after implementing the collage activity. Based on observation sheet on the studentsâ€™ average score in pre cycle, 0% students did not reach the passing grade. However, at the first cycle, 40% students managed to improve their sensory motor skill, which then increased in the second cycle, making up 70,33% with good category. In conclusion, the collage activity has effectively improved studentsâ€™ sensory motor skill, especially for students in Pusaka Indah Kindergarten Samarinda.
PENINGKATKAN KETERAMPILAN MOTORIK HALUS ANAK MELALUI KEGIATAN MENGANYAM DENGAN MENGGUNAKAN MEDIA SEDOTAN PADA ANAK KELOMPOK A DI PAUD AZ-ZAITUN GENTING TANAH TAHUN PEMBELAJARAN 2018/2019
Authors: Rusni Rusni - , Aslindah Andi -
Published: March 2020

The researcher conducted a classroom action research in Az-zaitun Genting Tanah pre-school to improve studentsâ€™ fine motor skill through weaving. Fourteen students who age four to five years old (seven males and seven females) were involved as the research subjects. Moreover, in collecting data the researcher applied two cycles. The data was analyzed statistically in form of percentage. Having analyzed the data, there is found a significant increase on studentsâ€™ fine motor skill. At the first cycle, 44% students reached the passing grade and then increased into 80% in cycle 2. Therefore, it can be concluded that learning through weaving is effective to improve studentsâ€™ fine motor skill, especially in Group A at Az-zaitun Genting Tanah Pre-school.
PELAKSANAAN REWARD DAN PUNISHMENT DALAM MENANAMKAN NILAI-NILAI AGAMA PADA ANAK DI TAMAN KANAK-KANAK ISLAMIC CENTER SAMARINDA
Authors: Nurwati Nurwati - , Muawwanah Nurul -
Published: March 2020

This study is entitled "The Implementation of Reward and Punishment in instilling religious values in children in the Islamic Center Kindergarten in Samarinda. In the learning process many techniques are used by teachers to achieve learning goals, one of them is using reward and punishment techniques. Kindergarten Islamic Center is one of the Islamic educational institutions that aims to produce a generation of monotheists who adhere to worship in life by introducing God through sentences thoyyibah and Asmaul Husna using Reward and Punishment techniques. So this study aims to find out how the implementation of the provision of rewards and punishments in kindergarten Islamic Center Samarinda.This research is a descriptive qualitative research that is describing the situation in Islamic Kindergarten. Informants in this study are the principal and teachers. The data collection techniques using the method of observation, interviews and documentation. For the validity of the data using data reduction, data presentation and drawing conclusions or verification. The results showed that in the implementation of rewards and punishments carried out in kindergarten Islamic Center reward and punishment is one of the teacher's techniques to develop aspects of religious values and is given to each activity in accordance with the circumstances. Rewards are given when children are able to follow the rules, children are able to complete tasks well, and children are independent and patient. Reward is given in several forms, namely the form of praise, the form of goods, forms of touch and applause. Whereas punishment is given when the child does not follow the rules, does not complete the task properly, is not being independent and patient. There are several stages of punishment given, namely giving advice, separating children from groups in a few moments and transferring children to other classes.
Intravascular hemolysis and methemoglobinemia from high dose vitamin C
Authors: Nelson Ryan K. , Ma Janet , Latifi Niloofar , E. Sell Rebecca
Published: March 2020

Background:

Vitamin C is often used by complementary and alternative medicine practitioners for its antioxidant properties. We describe a case of severe hemolytic anemia and methemoglobinemia paradoxically resulting from an oxidative stress of high dose vitamin C in a patient with previously undiagnosed glucose-6-phosphate dehydrogenase (G6PD) deficiency.

Case Presentation:

A 47-year-old man presented with severe hemolytic anemia and methemoglobinemia days after receiving 395 g of intravenous (IV) vitamin C at an alternative medicine practice. He was managed conservatively with transfusions and his hemolysis subsided after several days. His G6PD level, measured months after his presentation, was deficient at 0.4 units/g.

Conclusion:

While vitamin C is often considered an antioxidant, its utilization in tissues produces its oxidized form (dehydroascorbic acid) which depletes intra-erythrocyte stores of glutathione. Patients with G6PD deficiency have reduced abilities to restore intracellular glutathione, placing them at risk for oxidative stress, and subsequent hemolysis that can be life threatening.
Hambatan Komunikasi Antarbudaya Pekerja Asing yang Bekerja di Jakarta
Authors: Kristiani Reza , Setyo Utami Lusia Savitri
Published: March 2020

The developments in Indonesia, especially in the capital city of Jakarta, have now become one of the livelihood fields that interest foreign citizens. However, due to differences in citizenship, language and culture, foreign workers who work in Jakarta experience obstacles in communication in Indonesia. In addition, the flow of globalization in metropolitan cities such as Jakarta is developing rapidly, resulting in the diminishing culture of the people residing in this city. However, it cannot be denied that there are still a number of phenomena caused by cultural differences between foreign workers and the people of Jakarta. These barriers make a noneffective communication of foreign workers. This study uses a descriptive qualitative research with the phenomenological method. The theoretical foundation used in this research is communication theory, intercultural communication and intercultural communication barriers. The results showed, of the six barriers to intercultural communication put forward by Devito, only four barriers were experienced by foreign workers who worked in Jakarta, there are stereotypes, misinterpretations of the meaning of verbal and nonverbal messages, violations of customs and culture and culture shock. Whereas prejudice and ethnocentrism do not become obstacles for foreign workers because foreign workers have a more open mind in a new environment they occupy.Perkembangan yang terjadi di Indonesia, khususnya ibukota Jakarta saat ini menjadi salah satu lahan penghidupan yang diminati oleh para warga negara asing. Namun karena adanya perbedaan kewarganegaraan, bahasa, dan budaya, para pekerja asing yang bekerja di Jakarta mengalami hambatan dalam berkomunikasi di Indonesia. Di samping itu arus globalisasi di kota metropolitan seperti Jakarta berkembang dengan cepat, sehingga mengakibatkan kekentalan budaya masyarakat yang berada di kota ini menjadi semakin berkurang. Namun tak dapat dipungkiri bahwa masih terjadi beberapa fenomena yang diakibatkan oleh perbedaan budaya antara pekerja asing dan masyarakat Jakarta. Hambatan inilah yang membuat komunikasi para pekerja asing menjadi tidak efektif. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan metode fenomenologi. Adapun landasan teoritik yang digunakan dalam penelitian ini yaitu teori komunikasi, komunikasi antarbudaya dan hambatan komunikasi antarbudaya. Hasil penelitian menunjukan, dari enam hambatan komunikasi antarbudaya yang dikemukakan oleh Devito, hanya empat hambatan yang dialami oleh para pekerja asing yang bekerja di Jakarta, yakni stereotip, kesalahan pemaknaan arti pesan verbal dan nonverbal, terjadinya pelanggaran terhadap adat kebiasaan dan budaya serta gegar budaya. Sedangkan prasangka dan etnosentrisme tidak menjadi hambatan bagi para pekerja asing karena para pekerja asing memiliki pemikiran yang lebih terbuka dalam suatu lingkungan baru yang mereka tempati.
Analisis Framing Detik.com dan Kompas.com Terhadap Pemberitaan Kualitas Udara Jakarta Terburuk di Dunia
Authors: Gavrila Nishya , Rusdi Farid
Published: March 2020

On July 29, 2019, Jakarta's air quality was ranked first on the AirVisual.com website with the worst air quality statement in the world. According to AirVisual.com, Jakarta's Air Quality Index (AQI) stands at 188, which means the air quality in Jakarta is not healthy. On the same date, Detik.com and Kompas.com reported on the poor quality of Jakarta's air. The reason the author chose the latter is because based on the Alexa.com site, both news portals have the highest number of visitor readers in Indonesia. This study aims to determine and analyze Detik.com and Kompas.com in framing unhealthy air quality in Jakarta. The approach in this study uses a constructivist paradigm. by using Robert N. Entman's framing model that defines problems, diagnoses causes, makes moral judgment and recommendation treatment. From the results of this study, Detik.com further explained the response of Anies Baswedan regarding poor air quality in Jakarta, while on Kompas.com that poor air quality in Jakarta was a challenge for the government and the government could be convicted if it continued. Pada tanggal 29 Juli 2019, kualitas udara Jakarta menempati peringkat pertama di situs AirVisual.com dengan pernyataan kualitas udara terburuk di dunia. Menurut AirVisual.com, Air Quality Index (AQI) Jakarta berada pada angka angka 188, yang artinya kualitas udara di Jakarta tidak sehat. Pada tanggal yang sama Detik.com dan Kompas.com memberitakan tentang buruknya kualitas udara Jakarta. Alasan penulis memilih kedua tersebut karena berdasarkan situs Alexa.com, kedua portal berita tersebut memiliki jumlah pengunjung pembaca terbanyak di Indonesia. Penelitian ini bertujuan untuk mengetahui dan menganalisis Detik.com dan Kompas.com dalam membingkai kualitas udara di Jakarta yang tidak sehat.Pendekatan dalam penelitian ini memakai paradigma konstruktivis, dengan menggunakan framing model Robert N. Entman yakni define problems, diagnose cause, make moral judgement dan treatment recommendation. Dari hasil penelitian ini, Detik.com lebih menjelaskan tanggapan dari Anies Baswedan terkait buruknya kualitas udara Jakarta, sementara pada Kompas.com bahwa buruknya kualitas udara di Jakarta merupakan tantangan pemerintah dan pemerintah bisa dipidana jika terus dibiarkan.
Komunikasi Antarpribadi Orang dengan HIV/AIDS (ODHA) yang Sudah Melakukan Self - Disclosure
Authors: Sukarno Leo , Oktaviani Roswita
Published: March 2020

HIV / AIDS has become a phenomenon in the social environment of society for the last few years. Fear of stigma and discrimination from local people makes PLWHAs reluctant to reveal themselves. People with HIV who have revealed themselves must face the risk of discrimination and stigma that must be experienced in everyday life. This study aims to explain interpersonal communication among PLWHA who have done self-disclosure. The method that’s being used is a qualitative approach with case study method. The case study was conducted at ODHA Berhak Sehat Community. The data collection is done by conducting in-depth interviews with informants. Subjects in this study were people living with HIV/AIDS (PLWHA) who had opened their status for some time. In addition interviews were also conducted with specialists in sexually transmitted diseases as a research triangulator. It was found that PLWHA who have revealed status with the closest people cause a sense of trust. PLWHA do not receive discrimination, but rather supportiveness. And, an open - minded attitude from the closest person. Furthermore, the results of the study are discussed in this article. HIV/AIDS telah menjadi fenomena di lingkungan sosial masyarakat selama beberapa tahun terakhir. Orang dengan HIV/AIDS (ODHA) cenderung mendapat stigma dan diskriminasi dari masyarakat setempat. Hal ini membuat ODHA enggan mengungkapkan diri. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi antarpribadi ODHA yang sudah melakukan pengungkapan diri (self-disclosure). Penelitian ini menggunakan pendekatan kualitatif, dengan metode studi kasus. Studi kasus dilakukan pada Komunitas ODHA Berhak Sehat. Pengumpulan data dilakukan menggunakan wawancara mendalam dengan tiga ODHA yang sudah mengungkapkan status kesehatannya. Selain itu wawancara juga dilakukan kepada dokter spesialis penyakit menular seksual sebagai triangulator penelitian. Penelitian ini menemukan bahwa komunikasi antarpribadi ODHA yang sudah mengungkapkan status dengan orang terdekat menimbulkan rasa kepercayaan. ODHA tidak mendapat diskriminasi, melainkan sikap suportif. ODHA juga mendapati sikap terbuka dari orang terdekat.
Fenomena Curhat Online pada @Cerminlelaki di Instagram
Authors: Thiodanu Ben , Sari Wulan Purnama
Published: March 2020

@cerminlelaki is an Instagram account that contains male ventures uploaded to feeds so that people can get advice. Patriarchal culture requires men to behave masculine and women to behave feminine. In this highly developed digital age, it greatly influences the behavior of human communication, the anonymity that occurs in the digital world that provides space for men to confide in the digital world, especially Instagram. This research was conducted by interviewing the owner of the @cerminlelaki account and the survey method of followers of @cerminlelaki who had confide in @cerminlelaki. The purpose of this study was to determine the phenomenon of male ventilation conducted on Instagram. The interview results show that by confiding in @cerminlelaki people can confide in a very sensitive topic that cannot even be told because confide here can be based on anonymous so that the identity of the person doing the confession will be kept confidential by the @cerminlelaki account holder. The mirror of the man opened a room for men to confide in. With the presence of mirror men prove that not only women who do confide, men also confide. bisa mendapatkan saran dari orang. Budaya patriarki menuntut laki-laki untuk berperilaku maskulin dan perempuan untuk berperilaku feminim. Di era digital yang sangat berkembang ini sangat mempengaruhi perilaku komunikasi manusia, anonimitas yang terjadi di dunia digital yang memberikan ruang untuk laki-laki untuk melakukan curhat di dunia digital khususnya instagram. Tujuan penelitian ini adalah untuk mengetahui fenomena curhat laki-laki yang dilakukan di instagram.  Penelitian ini dilakukan dengan metode mix methods dengan teknik pengumpulan data  berupa wawancara dengan pemilik akun @cerminlelaki dan metode survei terhadap followers @cerminlelaki yang telah melakukan curhat di @cerminlelaki. Hasil wawancara menunjukkan bahwa dengan melakukan curhat di @cerminlelaki orang bisa melakukan curhat dengan topik yang sangat sensitif yang bahkan tidak akan bisa diceritakan karena melakukan curhat disini bisa berbasis anonim sehingga identitas orang yang melakukan curhat akan dijaga kerahasiaannya oleh pemilik akun @cerminlelaki. @cerminlelaki membuka ruang untuk laki-laki melakukan curhat. Dengan hadirnya @cerminlelaki membuktikan bahwa tidak hanya perempuan yang melakukan curhat, laki-laki juga melakukan curhat.
Self Disclosure Individu Queer Melalui Media Sosial Instagram (Studi Deskriptif Kualitatif pada Akun @kaimatamusic)
Authors: Hediana Dhiya Fauziani , Winduwati Septia
Published: March 2020

In current digital era, the development of technology in the world are getting more advanced and rapid. The existence of new media provides an open space for individuals to convey or receive information. One of them, a Queer who see new media as a space for expression, such as self disclosure. The limited space in the public that encourages individuals queer self disclosure through digital communication in new media, namely social media Instagram. This purpose of this study is to find out how the self disclosure of one of a Queer on social media Instagram. The analysis is based on the theory of interpersonal communication with reference which according to the concept of self disclosure and social media theory. The study conducted using a qualitative descriptive approach with case study method on the Instagram account @kaimatamusic. The findings result of this study are informant able to open up herself by sharing her work, sexual identity, ideas, activities and open attitudes to the others on an Instagram account. Even so, there are some personal information that she did not share such as romantic partners and families Di era digital saat ini, perkembangan teknologi di dunia semakin maju dan pesat. Kehadiran media baru memberikan ruang keterbukaan individu untuk menyampaikan ataupun menerima informasi. Salah satunya, individu queer yang melihat media baru sebagai ruang untuk berekspresi, seperti melakukan pembukaan diri (self disclosure). Adanya keterbatasan ruang di publik yang mendorong individu queer melakukan penyingkapan diri (self disclosure) melalui komunikasi digital di media baru yaitu media sosial Instagram. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pembukaan diri salah satu individu Queer di media sosial Instagram. Analisa dilandaskan pada teori komunikasi antarpribadi dengan referensi yang mengacu pada konsep pembukaan diri (self disclosure) dan teori media sosial. Penelitian dilakukan menggunakan pendekatan deskripsi kualitatif dengan metode studi kasus pada akun Instagram @kaimatamusic. Temuan yang dihasilkan dalam penelitian ini adalah informan dapat membuka diri dengan membagikan  hasil karya, identitas seksual, ide dan gagasan, aktivitas serta sikap yang terbuka dengan orang lain di akun Instagram. Meskipun demikian, ada beberapa informasi pribadi yang ia tidak bagikan seperti pasangan romantis dan juga keluarga.
Pengaruh Personal Selling terhadap Minat Beli Produk PRUlink Generasi Baru Nasabah Prudential Life Assurance Indonesia
Authors: Aprianto Nico , Candraningrum Diah Ayu
Published: March 2020

This study aims to examine how strong the influence of Personal Selling on Interest in Purchasing New Generation PRUlink products for Prudential Life Assurance Indonesia customers. The data of this study were obtained from the results of questionnaires of 153 Prudential Life Assurance Indonesia customers regarding interest in purchasing New Generation PRUlink products. In this study the research method used is quantitative which aims to test the instrument using the validity, reliability and normality test. The results of data processing using SPSS states that the variable Personal selling (X) influences significantly to the variable purchase interest (Y). Correlation coefficient test results explained there will be a strong relationship between Personal selling (X) to the variable buying interest (Y). Meanwhile, the dimensions that support the effectiveness of personal selling include ability approaching, presentation, handling objection, and closing. The ability to start communication, presenting products, being able to answer prospective customer questions, and close communication well, be an attraction for prospective customers to be the customer. Penelitian ini bertujuan untuk meneliti seberapa kuat pengaruh Personal Selling terhadap Minat Beli produk PRUlink Generasi Baru nasabah Prudential Life Assurance Indonesia. Data penelitian  diperoleh melalui penyebaran kuesioner terhadap 153 nasabah Prudential Life Assurance Indonesia mengenai minat beli produk PRUlink Generasi Baru. Penelitian ini merupakan penelitian kuantitatif menggunakan metode survei. Pengujian instrumen berupa uji Validitas, Reliabilitas dan Normalitas. Pengolahan data menggunakan Statistical Package for Social Sciences (SPSS) dan memperoleh hasil bahwa variabel Personal selling (X) berpengaruh secara signifikan terhadap variabel Minat beli (Y). Hasil uji koefisien korelasi menjelaskan akan adanya hubungan yang kuat antara Personal selling (X) terhadap variabel Minat beli (Y). Adapun, dimensi yang mendukung efektivitas personal selling meliputi kemampuan pendekatan, presentasi, mengatasi keberatan, dan penutupan. Kemampuan dalam membuka komunikasi, mempresentasikan produk, mampu menjawab pertanyaan calon nasabah, dan menutup komunikasi dengan baik, sehingga mampu menarik calon nasabah membeli produk asuransi.
Strategi Public Relations SmartSpin PR dalam Membangun Brand Image Klien (Studi Pada Re:ON comics)
Authors: Susanto Anastasia Stefany , Setyanto Yugih
Published: March 2020

Public relations has a position and a very important role to support success of a company. However, not all companies know the application and function of public relations should be done to build the company's image. Therefore, a PR consultant appeared to help build the companies or brand image handled by presenting various creative communication strategies. Smartspin is one of the relatively new and expanding PR consultants that spreading its wings. The innovative PR strategy used by SmartSpin aims to help clients achieve their company's strategic goals. This research was conducted for explain the PR strategy used by SmartSpin in Re: ON comics as clients in building and enhancing their brand image. That approach used in this research is descriptive qualitative and with case study method. The research subject in this study is SmartSpin PR. While the object of research on this research is public relations strategy used by SmartSpin  to build brand client company image. Data is collected by doing interviews, documentation, and literature study. The conclusion of this research is SmartSpin uses the PR strategy in the form of events, publications, news, community involvement to build  the image of Re: ON comics. PR mempunyai posisi dan peran yang sangat penting untuk menunjang keberhasilan dan kesuksesan suatu perusahaan. Namun, tidak semua perusahaan mengetahui penerapan dan fungsi PR yang seharusnya dilakukan untuk membangun citra perusahaan tersebut. Oleh sebab itu, hadirlah konsultan PR untuk membantu membangun citra perusahaan yang ditangani dengan menghadirkan berbagai strategi komunikasi kreatif. Smartspin merupakan salah satu konsultan PR yang terbilang baru dan tengah melebarkan sayapnya. Strategi PR inovatif yang digunakan oleh SmartSpin bertujuan untuk membantu klien mencapai tujuan strategis perusahaan mereka. Penelitian ini dilakukan untuk menjelaskan strategi PR yang digunakan oleh SmartSpin pada Re:ON comics sebagai kliennya dalam membangun dan membangun brand image mereknya. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif deskriptif dan dengan metode studi kasus. Subjek penelitian pada penelitian ini adalah SmartSpin PR. Sedangkan objek penelitian pada penelitian ini adalah strategi PR yang digunakan oleh SmartSpin dalam membangun brand image perusahaan klien. Data dikumpulkan dengan melakukan wawancara, dokumentasi, dan studi pustaka. Kesimpulan dari penelitian ini adalah SmartSpin menggunakan strategi PR berupa events, publications, news, community involvement untuk membangun citra Re:ON comics.
Brand Relationship Pada Komunitas Marvel Indonesia (Studi Analisis Film Avengers: Endgame)
Authors: Saputra Ivander Wilson , Candraningrum Diah Ayu
Published: March 2020

This study aims to determine the perceptions that emerge as well as how much is the level of interests fans based Avengers movie. The theory used in this research is the theory of mass communication, film, brand, and brand relationship. The approach used in this research is a qualitative approach with a phenomenological method. The subject of the study was the Indonesian Marvel Community with the object of the film Avengers: Endgame. Data collection is conduct by online research, interviews, and literature study. The speakers in this study were community founders, film experts, business experts and Avengers fans. Data analysis using interactive data models and triangulation of source data with the results obtained. Based on the results of the study found that there is a relationship between an Avengers brand: Endgame with the Marvel Indonesia Community and its fans. This relationship has reached the level of best friends and crucial friends in responding Avengers movie. This strengthened by the crowded of Avengers audience and the purchase pioneer of merchandise. Penelitian ini bertujuan untuk mengetahui persepsi yang muncul serta seberapa besar ketertarikan penggemar terhadap film Avengers: Endgame. Teori yang digunakan dalam penelitian ini adalah teori komunikasi massa, film, brand, dan brand relationship. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode fenomenologi. Subjek dari penelitian adalah Komunitas Marvel Indonesia dengan objek film Avengers: Endgame. Pengumpulan data dilakukan dengan cara riset online, wawancara, dan studi pustaka. Yang menjadi narasumber dalam penelitian ini adalah pendiri komunitas, pakar film, pakar bisnis dan penggemar Avengers. Analisis data menggunakan data model interaktif serta triangulasi data sumber dengan hasil yang telah didapat. Berdasarkan hasil penelitian ditemukan bahwa terciptanya hubungan antara sebuah brand Avengers: Endgame dengan Komunitas Marvel Indonesia serta penggemarnya. Hubungan ini telah mencapai tingkat best friends dan crucial friends dalam menyambut Avengers. Hal ini diperkuat dengan bioskop yang penuh serta penggemar yang sampai membeli atribut-atribut superhero kesayangannya.
Representasi Nilai-Nilai Kepahlawanan Iklan Gojek (Studi Semiotika Iklan Gojek Versi Kamu-Gozali)
Authors: Marcella Deka , Winduwati Septia
Published: March 2020

Along with developments, technology has also developed so that it can help carrying out various human activities especially those living in urban areas. Gojek is one of the the work of the nation’s children that provides services for ordering the first online motorcycle taxi in Indonesia. The ads presented by Gojek are also unique and have their own charm. Research purposes of this Gojek Versi Kamu – Gozali ads to find out the heroism values contained therein. The research method used is a qualitative approach with a descriptive type along with using Charles Sander Peirce's semiotics as an analysis technique. In this research, authors find a heroism values in Gojek Versi Kamu – Gozali ads are a sense of sacrifice, independence, equality shown by Gojek partners with their relationship to daily life.Seiring perkembangan zaman, teknologi juga turut berkembang sehingga dapat memudahkan menjalankan berbagai aktivitas manusia terutama yang tinggal di daerah perkotaan. Gojek adalah salah satu aplikasi karya anak bangsa yang menyediakan layanan untuk memesan ojek secara online pertama di Indonesia. Iklan yang disajikan oleh Gojek juga unik dan mempunyai daya tarik tersendiri. Tujuan penulis melakukan penelitian terhadap iklan Gojek Versi Kamu - Gozali untuk mengetahui nilai-nilai kepahlawanan yang terdapat di dalamnya. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis deskriptif beserta menggunakan semiotik Charles Sander Peice sebagai teknik analisis. Dalam penelitian ini, ditemukan makna dan beberapa nilai-nilai kepahlawanan dalam iklan Gojek Versi Kamu – Gozali yaitu rasa rela berkorban, kemerdekaan, kesetaraan yang ditunjukkan oleh mitra Gojek dengan relasinya kepada kehidupan sehari-hari.
Strategi Komunikasi Pemasaran Terpadu dalam Pengambilan Keputusan Konsumen di Bidang Jasa Pendidikan
Authors: Jasinta Feren Andrian , Oktavianti Roswita
Published: March 2020

Schools implement integrated marketing communication strategies to attract student candidates as consumers in selecting higher education services. Integrated marketing communication is a concept that involves six elements of personal communication, advertising, sales promotion, publicity and pr, corporate learning materials and corporate design. The study aims to recognize integrated marketing communication strategies in consumer decision making selecting educational services. The study uses a mixed method of quantitative and qualitative approaches. Quantitative data retrieval techniques using questionnaires to our new students at University Tarumanagara Academic year 2019/2020. Qualitative data retrieval techniques are done by interviews to students, pr and marketing. Studies have shown that students who chose educational services by a recommendation of 80,4%, a 10,3% promotion, publicity of 5.1%, 4.1% advertising. Meanwhile no student chooses education services from corporate learning and design. The dimension of recommendation comes with greater result because of parental factors. The dimension promotions are done by continuing to do exhibitions and scholarships. The dimension of advertising takes precedency to build image or branding. Finally the dimensions of publicity done by publicists in a way, actively uploading information on websites and social media. calon mahasiswa sebagai konsumen dalam memilih jasa pendidikan tinggi. Komunikasi pemasaran terpadu adalah sebuah konsep yang melibatkan enam elemen yaitu komunikasi personal, periklanan, promosi penjualan, publisitas dan humas, materi pembelajaran dan rancangan korporat. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran terpadu dalam pengambilan keputusan konsumen memilih jasa pendidikan. Penelitian ini menggunakan metode campuran yaitu pendekatan kuantitatif dan kualitatif. Teknik pengambilan data kuantitatif dengan cara melakukan penyebaran kuesioner kepada para mahasiswa baru di Universitas Tarumanagara Tahun Akademik 2019/2020. Teknik pengambilan data kualitatif dilakukan dengan cara wawancara kepada mahasiswa/i, humas dan marketing. Hasil penelitian menunjukkan bahwa mahasiswa yang memilih jasa pendidikan dari rekomendasi sebesar 80,4%, promosi 10,3%, publisitas 5,1%, iklan 4,1%. Sementara itu tidak ada mahasiswa yang memilih jasa pendidikan dari materi pembelajaran dan rancangan korporat. Dimensi rekomendasi mendapatkan hasil yang lebih besar karena faktor orang tua. Dimensi promosi dilakukan dengan cara terus melakukan pameran dan beasiswa. Dimensi iklan diutamakan untuk membangun citra atau branding. Terakhir dimensi publisitas yang dilakukan oleh humas dengan cara, aktif mengunggah informasi di website dan media sosial.
Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa
Authors: Jesslyn Brigitta Novilia , Loisa Riris
Published: March 2020

This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.
Pengaruh Peran PR terhadap Reputasi Perusahaan Operator Selular
Authors: Realina Realina , Tamburian HH Daniel
Published: March 2020

Reputation is something that cannot be seen but can be felt, having a good reputation is the main goal that every company wants to achieve. Therefore, researchers discuss the influence of the role of PR on Telkomsel's corporate reputation. According to Charles J. Fombrun (2016) stated that there are four aspects that create a company's reputation, namely credibility, reliability, trustworthiness, responsibility. (p.48) Whereas the measurement of the role of public relations was adopted from the dimensions proposed by Cutlip (2009, p.45) including communication technicians, expert prescriber, communication facilitators and problem solving facilitators. This research methodology is quantitative by distributing 100 questionnaires to Telkomsel users. From this study, the results of linear regression Y = 6.081 + 0.808 X, and a significance value of 0,000 <0.05. States there is a significant influence between the role of PR on Telkomsel's corporate reputation. It can be concluded that the role of PR has a significant influence on Telkomsel's corporate reputation. Reputasi merupakan sesuatu yang tidak bisa dilihat namun dapat dirasakan, memiliki reputasi yang baik adalah tujuan utama yang ingin dicapai oleh setiap perusahaan. Oleh sebab itu, peneliti membahas tentang pengaruh peran PR terhadap reputasi perusahaan Telkomsel. Menurut Charles J. Fombrun (2016) mengemukakan bahwa ada empat aspek yang menciptakan reputasi perusahaan yakni credibility, reliability, trustworthiness, responsibility. (p.48) Sedangkan pengukuran peran PR diadopsi dari dimensi yang dikemukakan oleh Cutlip (2009, p.45) antara lain expert prescriber, teknisi komunikasi, fasilitator pemecahan masalah dan fasilitator komunikasi. Metodologi penelitian ini adalah kuantitatif dengan menyebarkan 100 kuesioner kepada pengguna Telkomsel. Dari penelitian ini, diperoleh hasil regresi linier Y = 6,081 + 0,808 X, serta nilai signifikansi sebesar 0,000 < 0,05. Menyatakan terdapat pengaruh signifikan antara peran PR terhadap reputasi perusahaan Telkomsel. Maka dapat disimpulkan peran PR memberikan pengaruh yang signifikan terhadap reputasi perusahaan Telkomsel.
Pengaruh Komunikasi Pemasaran Sales promotion terhadap loyalitas pengguna aplikasi transportasi online (survei terhadap pengguna aplikasi grab bike)
Authors: Nelviluvita Nelviluvita , Oktavianti Roswita
Published: March 2020

Marketing communication is a tool used by companies to convey information to the public. One of the marketing communication tools is sales promotion. Sales promotion is a tool used by companies to increase the level of product’s sales by making repeated purchases or creating a loyalty. Loyalty can be measure by repeatable using of the same product. This sales promotion towards the loyalty of users of online transportation applications. One of the providers of online transportation applications in Indonesia is Grab bike. This type of quantitative research using survey methods. Data obtained from the results of distributing questionnaires online. The author makes a questionnaire based on indicators of the variables that the authors examine and submits the questionnaire using purposive sampling techniques in determining respondents. After spreading the data, the writer gets answers from respondents and manages the results of the questionnaire using SPSS application version 19. From the results of this study it can be concluded that sales promotion marketing communication has an effect of 25.5% on user loyalty while 74.6% is influenced by factors other than research. Komunikasi pemasaran merupakan alat yang digunakan oleh perusahaan untuk menyampaikan informasi kepada masyarakat. Salah satu alat komunikasi pemsaran adalah sales promotion. Sales promotion merupakan alat yang digunakan perusahaan untuk menaikan tingkat penjualan suatu produk serta menciptakan pembelian yang berulang atau menciptakan loyalitas. Loyalitas merupakan penggunaan secara berulang terhdap suatu produk yang sama. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran sales promotion terhadap loyalitas pengguna aplikasi transportasi online. Salah satu penyedia aplikasi transportasi online di Indonesia adalah Grab bike. Jenis penelitian adalah kuantitatif dengan menggunakan metode survei. Data didapatkan dari hasil penyebaran kuesioner online. Penulis membuat kuesioner berdasarkan indikator dari variabel yang penulis teliti dan menyebarkan kuesioner tersebut menggunakan teknik purposive sampling dalam menentukan responden. Setelah menyebarkan data, penulis mendapatkan jawaban dari respoden dan mengelolah hasil kuesioner menggunakan aplikasi SPSS versi 19. Dari hasil penelitian ini dapat dapat ditarik kesimpulan bahwa komunikasi pemasaran sales promotion memiliki pengaruh sebesar 25,5% terhadap loyalitas pengguna aplikasi transportasi online sedangkan 74,6% dipengaruhi faktor lain diluar penelitian.
Pengaruh Brand Trust terhadap Brand Loyalty Masyarakat dalam Menggunakan Maskapai Batik Air
Authors: Jusuf Devina Dwiastuti , Yoedtadi Muhammad Gafar
Published: March 2020

Indonesia has many collections launched by Batik Air.The airline, which is a subsidiary of Lion Air, which is full service, led by Rusdi Kirana, based in Manado, North Sulawesi, has a slogan, Journey Begins. On May 3, 2013 the new Batik Air airline made its maiden flight in the area of Manado.Seiring over time, the airline has a Brand Trust that has an effect on Brand Loyalty, namely community loyalty in the eyes of the public which is quite high. Air Batik which was established in 2013, and in 2017 has been ranked fourth with the most passengers, this flight is seen at 8.4 percent (10,079,902 passengers) of 14 airlines in Indonesia and proves that Brand Trust from the high community influences Brand Loyalty seen from the way people continue to make purchases of airplane tickets.Batik Air as a provider of air transportation services that will continue to strive to improve performance both outside and inside the company Batik Air. Indonesia mempunyai banyak sekali maskapai penerbangan salah satunya adalah maskapai penerbangan Batik Air. Maskapai yang merupakan anak perusahaan dari  Lion Air yang berlayanan penuh yang dipimpin oleh Rusdi Kirana yang berbasis di Manado,Sulawesi Utara yang mempunyai slogan yaitu Journey Begins. Pada 3 Mei 2013 maskapai Batik Air baru melakukan penerbangan perdananya di daerah Manado.Seiring dengan berjalannya waktu maskapai ini mempunyai Brand Trust atau Kepercayaan Merek yang berpengaruh terhadap Brand Loyalty yaitu loyalitas masyarakat dimata masyarakat yang terbilang cukup tinggi. Batik Air yang sudah berdiri tahun 2013, dan di tahun 2017 sudah berhasil berada di peringkat ke empat dengan penumpang penerbangan terbanyak ini terlihat sebesar 8,4 persen (10.079.902 penumpang) dari 14 maskapai yang ada di Indonesia dan membuktikan bahwa Brand Trust dari masyarakat yang tinggi berpengaruh terhadap Brand Loyalty terlihat dari cara masyarakat secara terus melakukan pembelian tiket pesawat. Batik Air sebagai penyedia jasa transportasi udara yang akan terus berupaya meningkatkan performa baik diluar maupun didalam perusahaan maskapai Batik Air.
PENGARUH TRANSAKSI MUDHARABAH, MUSYARAKAH DAN QARDH TERHADAP NILAI PERUSAHAAN DENGAN DIMODERASI ZAKAT DAN KINERJA SOSIAL
Authors: Prayoga Cepi Juniar , Susilowati Dewi , Setyorini Christina Tri
Published: March 2020

Penelitian ini bertujuan untuk mengetahui apakah transaksi mudharabah, musyarakah dan qardh yang dimoderasi oleh zakat dan kinerja sosial secara parsial berpengaruh terhadap nilai perusahaan. Penelitian ini menggunakan data sekunder  bank syariah yang terdaftar di Bank Indonesia selama tahun 2013-2017. Teknik pengambilan sampel menggunakan purposive sampling. Data yang terkumpul dianalisis menggunakan moderasi uji selisih mutlak. Hasil penelitian ini menunjukkan bahwa transaksi mudharabah tidak berpengaruh terhadap nilai perusahaan, sedangkan transaksi musyarakah dan qardh berpengaruh positif terhadap nilai perusahaan. Zakat tidak memoderasi pengaruh transaksi mudharabah, musyarakah dan qardh terhadap nilai perusahaan. Variabel kinerja sosial memoderasi pengaruh transaksi mudharabah, musyarakah dan qardh terhadap nilai perusahaan. Implikasi dari penelitian ini adalah manajemen yang efektif, efisien dan mampu meminimalisir resiko akan menumbuhkan kepercayaaan semua stakeholder sehingga menciptakan reputasi yang baik  guna untuk meningkatkan nilai perusahaan.
Design and Realization of Digital Modulator BPSK, QPSK and 16-QAM on FPGA
Authors: Muhammad A.B. , Darlis Denny , Fahmi Arfianto
Published: March 2020

Innovations in the field of wireless communication are growing very rapidly in line with the behavior of modern societies that have high mobility, need of the flexible services, easy access, and high speed data transfer to facilitate any activities of its users. The needs of every user of any variety are more than just voice, video, data transfer, up to a demanding streaming multimedia capabilities and reliability of the communication system used. One of the factors that affect the quality and speed of data transfer in wireless communications is modulation. The development of technological modulation allows data transfer rate to become faster, more resistant to noise, and have high security (encryption) in order to secure data sent over the lead.

The implementation of digital modulator PSK (Phase Shift Keying Modulation) and QAM (Quadrature Amplitude Modulation) on FPGA is designed to simplify the design of a hardware by representing the input which is prepared by using the VHDL programming language. The input will be programmed by logic gates contained in the FPGA into a circuit that functions as a digital modulator. This device can map the input bits into a modulator output that has been mapped in accordance with the coordinates of the constellation.

The expected results of the implementation are three types of digital modulator, namely: BPSK, QPSK and 16-QAM to be implemented on FPGA Xilinx Spartan-6 XC6SLX45 CSG324C; modulation type to be used can be selected by entering input on the programs implemented in the FPGA. In the design used input from laptop devices with UART interface and data types for input is ASCII 8 bit for later analysis simulation results modulation of the input to each modulator using Modelsim for simulation design and Chipscope for simulation system design implemented in the FPGA.