bluuebunny/crossref_metadata_2025 huggingface dataset:
Analisis Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan Di PT. Karya Sukses Utama Prima
Authors: Emeliana Emeliana  , Helena Anggreani Tjondro Sugianto
Published: September 2024

This study to determine how the role of leadership style on employe job satisfaction at PT. Karya Sukses Utama Prima (PT. KSUP). This research was conducted with a qualitative method and with an ethnographic approach that enables researchers to find sources of truth are found directly of this research are employes who have worked for a long time and have experience in PT. Karya Sukses Utama Prima (PT. KSUP). Based on the results of the study, it was found that job satisfaction was created in employes through the Assistant Head of PT. Karya Sukses Utama Prima (PT. KSUP) who had a personal role (Interpersonal Role) as a Figure Head Leader, and Liaison in accordance with the theory put forward by Henry Mintzbeng (1973), through the attitude of the Asisstant Head who responsible, authoritative, and fair. Another role it has as a source of information (Informational Role) asnMonitor and Desiminator, Spoke Person. And another role that is also owned by the Assistant Head of PT. Karya Sukses Utama Prima (PT. KSUP) is the role in decision makingasan Entrepreneur Disturbance Handler, Resource, Allocation and Negotiator.
Analisis Faktor-Faktor yang Memengaruhi Niat Beli pada Makanan Restoran Jepang Bersertifikat Halal MUI
Authors: Muhammad Delfi Akbar Maulana  , Siti Nursyamsiah
Published: September 2024

This study aims to determine the effect of subjective norms, perceptions of behavioral control, religiosity, and attitudes on Muslim consumers' purchase intentions on food from MUI-certified Japanese restaurants. The population in this study refers to all Muslim people in Indonesia who know Japan restaurant food is halal certified by the MUI with a total sample of 170 respondents and 42 respondents for the pre-test. The sampling method in this study used a non-probability sampling method with purposive sampling and convenience sampling because sampling was carried out by taking subjects based on certain criteria not based on strata, random or region and distributed based on the convenience of the researcher. This study uses a quantitative approach by distributing questionnaires using Google forms online through social media such as WhatsApp, Line and Instagram. This study uses structural equation model analysis or SEM (Structural Equation Modeling) which is processed using SmartPLS software. The results of data analysis in this study indicate that subjective norms and perceptions of behavioral control have a positive and significant effect on purchase intentions. Religiosity has a positive and significant effect on attitudes. And there is no influence between religiosity and attitude towards purchase intention.
Digital Hr : Digital Transformation In Increasing Productivity In The Work Environment
Authors: Ananda Roro Wulandari  , Afninda Ainun Arvi  , Mohammad Irfandi Iqbal  , Fatrining Tyas  , Indra Kurniawan  , Mochammad Isa Anshori
Published: September 2024

Digitalization in human resource management (HRM) has become a vital element in the digital era, enabling companies to evolve in a modern way and gain a competitive edge. This research explores the benefits of digitalization, including enhanced operational efficiency, data-driven decision-making, and improved employee experiences. However, the study also identifies data security risks and workplace culture changes associated with digital transformation. HRM plays a crucial role in managing these changes by understanding the dynamics among generations of employees, fostering cross-generational communication, and utilizing technology wisely. Successful HRM strategies involve integrating new policies, preserving organizational values, and managing diversity. Effective HRM leadership entails policy formulation, communicating a vision for change, building strong relationships with employees, and efficient technology integration. Concrete steps include training to optimize technology usage, understanding the unique needs of different employee generations, and creating a work culture that supports digital transformation. By considering these aspects, organizations can navigate change with readiness, strengthen HRM performance, and adapt to the evolving dynamics of the working world.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Toko Euro Sport Surabaya
Authors: Siti Fatmala Lailatus Sa’diyah  , Iswati Iswati
Published: September 2024

The purpose of this research is to find out and analyze how much influence price and product quality have on customer purchasing decisions at the Euro Sport Store in Surabaya. The method used is quantitative with a descriptive type. The sample for this research was 50 samples using a random sampling technique, while the data analysis method used in this research was multiple regression analysis. The results of the research show that product quality has an influence and significance on Euro Sport Shop purchasing decisions, as can be seen from the calculated t value > t table (4.744 > 1.678), and a lower significant level of 0.05, namely 0.000, price has an influence and significance on Shop purchasing decisions. Euro Sport can be seen from the calculated t value > t table (2.237 > 1.678), and sig 0.030 > 0.05, (Product Quality and Price) has a significant effect on Euro Sport Store Purchasing Decisions seen from the calculated t value > calculated f table > f table 79.992 > 3.195) and a sig value of 0.000 < 0.05, meaning that simultaneously all independent variables have an influence and significance on the related variables, the R square value is 27%. While the rest are variables that were not examined in the research.
Evaluasi Sistem Pengendalian Intern Persediaan pada PT Pos Indonesia (Persero) Binjai 2023
Authors: Dita Ananda Bangun  , Muhammad Irwan Padli Nasution
Published: September 2024

Inventory is one of the important asset to be owned by company. Because of inventory is asset of company so the company should have a good internal control of inventory to keep them from many things bad that might happen. Therefore, the purpose of this research is to analysis internal control system that PT Pos Indonesia (Persero) Binjai has been done for get the description of activity internal control system of inventory in applied by that company. To get the needed data so writer use the data collector in the form of literature and interview. In this research, data type that used is primary and sekunder data. The writer get the data by interview and observation. The result in this research known internal control system of inventory in PT Pos Indonesia (Persero) Binjai is effective enough, where there is function division between in and out of goods. The monitoring of inventory also being done in periodical by logistic through the activities of post office’s goods stock.
Peran Perceived Influencer Terhadap Intention to Purchase Recommended Brands
Authors: Virra Aprillian  , Nina Nurhasanah
Published: September 2024

This study aims to investigate the role of influencers as effective tools in providing brand recommendations and their influence on followers in shaping perceptions and behaviors towards endorsed brands. The study was conducted among TikTok users in Jakarta with a total of 150 respondents. The research employed a quantitative approach with the SEM Lisrel analysis method. The findings of this study revealed several important findings. First, it was found that perceived influence (PI) has a positive influence on brand engagement in self-concept (BESC), indicating that influencer influence can affect user engagement with brands in the context of their self-concept. Second, no positive relationship was found between perceived influence (PI) and brand expected value (BEV), suggesting that influencer influence does not necessarily impact positive evaluations of brand value. Third, brand engagement in self-concept (BESC) has a positive influence on intention to purchase recommended brands (IP), indicating that user engagement with brands contributes to the intention to purchase recommended brands. Furthermore, it was found that perceived influence (PI) has a positive influence on intention to purchase recommended brands (IP), reaffirming that influencer influence can drive the intention to purchase recommended brands. Finally, brand expected value (BEV) has a positive influence on intention to purchase recommended brands (IP), indicating that the expected value of a brand contributes to the intention to purchase recommended brands. This study provides insights into the importance of the influencer role in shaping user perceptions and behaviors towards brands and its implications for the intention to purchase recommended brands.
Pengembangan Sumber Daya Manusia terhadap Kinerja Dosen Dimediasi Motivasi pada Universitas Muara Bungo
Authors: Febri Silviana  , Yudhi Novriansyah
Published: September 2024

The research purpose is to determine the influence of human resource development on lecturer performance mediated by motivational variables at Muara Bungo University. This research method is descriptive and uses quantitative analysis SmartPLS 3 analysis statistical test tool. The population is lecturers at Muara Bungo University. Using the Accidental Sampling technique were 33 Permanent Lecturers who served at the Faculty on social, economics and law. The results directly show that Human Resources Development is not significant (P-Values ​​0.232 > 0.05) and has no effect on lecturer performance (t-statistics 1.196 < t-table 1.96). Human Resources Development is significant (P-Values ​​0.000<0.05) and has an effect on motivation (t-statistic 109.356>1.96). Motivation is significant (p-Values ​​0.000<0.05) and influences Lecturer Performance (t-statistics 5.729 > t-table 1.96). Furthermore, indirectly, it shows that Human Resources Development is significant (P-Values ​​0.001 <0.05) and has an effect on Lecturer Performance Mediated by Motivation (t-statistic 5.662 > 1.96). It is recommended that the Rector of Muara Bungo University choose the type and method of human resource development and continue to motivate subordinates to have an impact on improving lecturer performance.
Analisa Laporan Keuangan untuk Menilai Kinerja Perusahaan
Authors: Athiy Dina Rosihana
Published: September 2024

This research was conducted to determine and assess the financial performance of cement sub-sector companies listed on the IDX in 2020-2022. This research uses quantitative descriptive research methods. The financial ratio analysis used uses profitability ratios, liquidity ratios, solvency ratios and activity ratios. The results of the research show that overall the financial performance of cement sub-sector companies is in good condition, only the WSBP company whose financial performance is not good. So the WSBP company needs to improve its financial performance so that the company's value increases in the eyes of investors.
Pengaruh Kualitas Produk Dan Persepsi Harga Dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap
Authors: Miftahul Nur Latifa  , Siti Huzaimah  , Rayhan Gunaningrat
Published: September 2024

This research was conducted with the aim of evaluating how product quality and price perceptions can influence purchasing decisions. A quantitative approach was used in this research, with an analysis model using path analysis using SmartPLS 4.0. The use of primary data through questionnaires is for information needs that describe the truth according to reality, therefore, the information obtained through this research can provide a valuable contribution to the decision-making process. The number of samples involved was 100 respondents, who were selected using purposive sampling techniques. The research results show that product quality has a significant impact on purchasing decisions, while price perceptions also have an impact on purchasing decisions.
Strategi Peningkatan Pertumbuhan Ekonomi Di Indonesia Melalui Kebijakan Ekspor Impor Dalam Bisnis Internasional
Authors: Siti Maysarah  , Hendra Ibrahim
Published: September 2024

A country's success can be reflected through its economic growth, which is measured from aspects such as the value of exports and imports which influence the trade balance. Success is achieved when industry is supported by solid economic strength, requiring the government's commitment to providing positive policies to encourage rapid and stable economic growth, especially in the context of international trade or business. With positive economic growth, national income will increase and create economic prosperity for society. Studies in the last decade show that exports drive economic growth by generating foreign exchange, which can be used to support domestic development and finance imports. The aim of this research is to determine strategies for increasing economic growth through export-import policies in Indonesia. This research uses a literature review approach in data collection and analysis. The research results show that exports in Indonesia are still low compared to other countries in the world, one of which is due to policies that are not in accordance with public policy theory.
Analisis Perusahaan Sharp Electronics
Authors: Antony Sentoso  , Jason Jason  , Jesty Jesty  , Deviana Deviana  , Nancy Nancy  , Hendro Hendro
Published: September 2024

This study aims to analyze the implementation of good Corporate Social Responsibility (CSR) and Green Human Resources Management in the Sharp Electronics company. The main focus of the research is to understand how Sharp Electronics integrates corporate social responsibility and sustainable human resource management to achieve sustainable and environmentally friendly business practices. The results showed that Sharp Electronics has shown a strong commitment to social and environmental aspects through various CSR initiatives. Sharp Electronics' success in implementing CSR and GHRM has had a positive impact on the company's image, increased employee engagement, and created long-term business sustainability. As such, this research provides an in-depth insight into the CSR and GHRM practices at Sharp Electronics, which can provide inspiration and learning for other companies in their efforts towards better sustainability and social responsibility.
Peran Dan Etika Tanggung Jawab Sosial Dalam Bisnis Internasional
Authors: Nabila Rizki Erjani
Published: September 2024

The emergence of international business is because no single country can afford all the needs of its country, both in terms of goods and services, so that international trade arises as a result of the interaction between competitive demand and supply. International business provides changes and new colors in the business world. Social responsibility in international business has a very big role, because the company's main goal, apart from making a profit, is to attract interest. This research uses a qualitative approach, namely describing and explaining the role of ethics and social responsibility in international business.
Analisis Strategi Pemasaran Perusahaan Apple Dalam Meningkatkan Pemasaran Global
Authors: Fidella Damayanti  , Kezia Rostiana
Published: September 2024

Apple Inc. is a multinational technology company headquartered in Cupertino, California. In April 1976 the Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops and sells electronic goods, software and online services. Software produced by Apple includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, iLife and iWork creativity and productivity tools, as well as many professional applications such as Final Cut Pro, Logic Pro, and Xcode. The Apple company focuses on brand value and uniqueness through product quality, both in design, function and technological systems. Apple then implemented a branding strategy for its brand by presenting it as a manufacturer of technologically advanced and user-friendly devices. Another thing that the Apple company does is focus on products and user experience by creating connectivity between gadgets and their properties so that they can only use Apple products and cannot use other brand products. That's why Apple creates products and services that are designed to be inclusive from the start, with built-in accessibility features to help you connect, create, and do the things you want. Love in the way that suits you best. Therefore, Apple Company designs every product to keep your data safe and protected. The marketing strategy carried out is to provide brand value and uniqueness through the quality of the product, both in terms of design, features and the technology system in it. Apart from that, the Apple brand is unique in its elegant logo design with the shape of a bitten apple logo. The Apple company also always innovates by releasing its newest products.
Analisis Gaya Kepemimpinan dalam Peningkatan Kinerja Organisasi IPNU IPPNU Desa Kedungboto
Authors: Zidny Camelia  , Wahyu Eko Pujianto
Published: September 2024

Leadership style analysis involves an in-depth understanding of how a leader leads and influences team or organization members. The purpose of this study is to evaluate the leadership style in improving the performance of the IPNU IPPNU organization in Kedung Boto Village. A qualitative approach was used as the research method, and a qualitative descriptive research type involves information in the form of words both written and oral from the observed subjects. The data collection process was conducted through interviews, observation, and documentation. The results showed that the IPNU-IPPNU organization in Kedung Boto Village applies a democratic leadership style. The strategy applied to increase organizational participation involves a systematic approach such as the formulation of work programs, implementation of work programs, and evaluation related to the program. Supporting factors include open and clear communication, inspirational leadership, member empowerment, shared goal setting, and an organizational culture that encourages participation. In contrast, inhibiting factors involve organizational characteristics, the environment, the level of activeness and discipline of organizational members, and suboptimal policies or practices in the field.
Manajemen Kinerja : Meningkatkan Competitive Advantage Pada Lembaga Pendidikan Islam
Authors: Aswaruddin Aswaruddin  , Yuni Syafriani  , Suci Ramadhani  , Dawi Nurjannah  , Yogi Andrian  , Zainur Rozzaqiyah  , Aldi Bayu Anggara
Published: September 2024

Entering the era of globalization , the Islamic educational institutions have a huge responsibility in responding to various demands of society , especially in improving the quality of education by improving the quality of human resources in it . Performance management is one of the alternatives that can be used by Islamic educational institutions to improve the quality of human resources in order to achieve its objective of institutional accordance with market demand. Through performance management applied to the Islamic education institutions, is expected to create a climate and atmosphere -oriented organization of quality (quality culture) and has keungulan compete ( competitive advantage) with other educational institutions
Analisis Interaksi Sosial Mahasiswa Pengguna Aplikasi Instagram Pada Mahasiswa MPI Stambuk 21
Authors: Eka Susanti  , Fella Annisa Harahap  , Yuni Syafriani
Published: September 2024

Technological advances have led humans to create new forms of interacting and socializing, one of which is communication technology innovation in the form of social media. With the rapid development of new media, it has had an impact on communication sites, from just email and chat, to social media or social networks. One of the social media that is currently widely used by gadget users is Instagram. The aim of this research is to find out the role of Instagram social media in social interaction between students in the Islamic Education Management Department of Stambuk 21 and to find out how students at the Faculty of Tarbiyah and Teacher Training, North Sumatra State Islamic University behave in using Instagram social media. Researchers used purposive sampling to determine research informants, while data collection techniques used interviews and documentation. The analysis process includes data reduction, data presentation and drawing conclusions. The results of this research show that the social media Instagram plays an important role in social interaction between students at the Faculty of Tarbiyah and Teacher Training, UIN North Sumatra.
Pengaruh Motivasi Kerja Dan Komitmen Organisasi Terhadap Kinerja Pegawai Kantor Pengadilan Agama Jakarta Timur
Authors: Vikko Trioda  , Dedy Syahyuni  , Lady Diana Warpindyastuti
Published: September 2024

Human resources refer to the innate abilities possessed by humans to fulfill their functions as social creatures and organize themselves effectively in order to achieve success and prosperity in life. The aim of this research is to assess the influence of work motivation and organizational commitment on employee performance at the East Jakarta Religious Court Office. The research used was a quantitative statistical method with a population of 69 employees. Data analysis techniques use instrument tests, classical assumptions, normality, muticolinearity, hetroscedasticity, linearity, and multiple linear regression analysis. The results of this research show the influence of work motivation on performance, namely t count of 7.810 > t table of 1.997, the magnitude of the influence of work motivation on employee performance is 0.579 (57.9%). There is an influence of Organizational Commitment on Employee Performance, namely t count 3.070 > t table 1.997), the magnitude of the influence of Organizational Commitment on Employee Performance is 0.291 (29.1%). Work Motivation and Organizational Commitment have a significant influence on Employee Performance. The contribution of the influence of the Work Motivation and Organizational Commitment variables to employee performance is 0.632 or 63.2%, while the remaining 0.368 or (36.8%) is influenced by other factors.
Pemahaman Permintaan Konsumen Dalam Bisnis Internasional
Authors: Nabila Annisa Rahmadhani Siregar
Published: September 2024

In today’s modern era, it creates great opportunities for business people, but they are also faced with the threat of increasingly tight business competition. This industrial competition does not only occur within the country but also abroad. So the right strategy is needed to enter the global market and how to understand the various demands that exist in the international market. This research uses qualitative methods using literature studies. This research also analyzes and reviews books, articles, journals and relevant sources related to the research title. Things that must be learned are the need to understand consumer demand, where the company must be able to manage operational management planning so that the business can run effectively and efficiently. Companies also need to research what consumers like and can meet consumer demands. Understanding local culture and consistently providing quality products are also important factors in business success.
Manajemen Operasi Internasional
Authors: Friska Fauziah Umardhi  , Hendra Ibrahim
Published: September 2024

Operations management is a series of activities that a company uses to convert a variety of input ( raw materials, labor, etc.) into end products and services. Operations Management relates to the production of goods and services, and the output of the abundant production of Goods and Services is under the coordination and supervision of the operations manager. International operations management refers to the activities related to the transformation of an international company. Operations management is also closely linked to quality, productivity, and information technology. A company determines how input is transformed into goods or services. Correctly designed and operating systems are successful and procedures play a major role in determining product quality and productivity. The aim of this research is to find out how management on international operations. The method used is the library study method. This article is about managing international operations. Operations management is a series of activities that a company uses to convert a variety of input ( raw materials, labor, etc.) into end products and services. Operations Management relates to the production of goods and services, and the output of the abundant production of Goods and Services is under the coordination and supervision of the operations manager. The primary role of operations management is to create potential for achieving maximum value for the company. In other words, operation management is an activity to provide added value that is meant to create or add new value to the input of the organization in a way that directly affects the output.
Timor-Leste Public Financial Management: Progress And Challenges
Authors: Olinda Da Cruz Alves  , Desni Mariani Oematan
Published: September 2024

Since gaining independence, Timor-Leste has demonstrated suboptimal public financial management in handling oil revenues. Over the past two decades, Timor-Leste has relied on oil funds as the backbone of its economy, accounting for up to 80% of the national budget each year. As a consequence, Timor-Leste faces issues arising from this dependency on oil revenues. This research aims to determine the effectiveness of public financial management in Timor-Leste in managing the national budget to support the livelihoods of its citizens. This study employs a qualitative descriptive method to comprehensively describe the existing data. The results indicate public financial management by the Timor-Leste government in handling oil funds. The government has even invited foreign investors from countries such as Indonesia and China to develop infrastructure in Timor-Leste. However, despite these foreign investments, Timor-Leste has yet to create job opportunities that can absorb the existing labor force and sustainably drive the economy.
Pengaruh Kecerdasan Emosional terhadap Kinerja Pegawai yang Dimediasi oleh Profesionalisme
Authors: Dian Amelia Putri  , Zulfina Adriani  , Fitri Chairunnisa
Published: September 2024

This study aims to describe and determine the influence of Emotional Intelligence on Employee Performance Mediated by Professionalism at the Jambi City Population and Civil Registration Office. The analytical method of analysis used is quantitative analysis. The population and research sample were all employees at the Jambi City Population and Civil Registration Office, totaling 88 respondents. Data collection was carried out by distributing questionnaires using a Likert scale. The statistical analysis used is the Structural Equation Modeling (SEM) technique with Partial Least Square (PLS) as an analytical tool, using the SmartPLS 4 program. The results of statistical analysis show that emotional intelligence has a positive and significant effect on employee performance, emotional intelligence has a positive and significant effect on professionalism, professionalism has a positive and significant effect on employee performance, and emotional intelligence through professionalism as a mediating variable has a positive and significant effect on employee performance. So it can be concluded that professionalism functions as a link between emotional intelligence and employee performance. If employees have good emotional intelligence, then employees can manage their potential optimally so that they will produce good performance so that the stated organizational goals will be achieved.
Pengaruh Gaya Kepemimpinan Kepala Desa Terhadap Motivasi Kerja Perangkat Desa di Desa Lendang Nangka Kecamatan Masbagik Kabupaten Lombok Timur
Authors: Nova Hari Santhi  , Silvia Harmiatun  , Hartiani Hartiani
Published: September 2024

Leadership style is a method used by leaders to interact with their subordinates. Work motivation is the encouragement to direct subordinates to work productively to realize the goals that have been set. This research aims to determine and analyze the influence of the village head's leadership style on the work motivation of village officials in Lendang Nangka Village, Masbagik District, East Lombok Regency. This research is a type of quantitative descriptive research, namely research that describes research variables using a quantitative approach, namely research in which the population in this research is the Lendang Nangka Village Apparatus of 20 people. The sample in this study used a non-probability saturated sampling technique. The sample in this study was 20 people. Data collection uses a questionnaire method. The questionnaire method was used to obtain respondents' responses regarding the Leadership Style variable and Work Motivation variable. The data analysis used to test the hypothesis in this research was using Simple Linear Regression analysis contained in the SPSS v.20 program. The results of this research are that the Village Head's Leadership Style significantly influences the Work Motivation of Village Officials with a positive coefficient, which explains that there is a directly proportional relationship between the two variables. With a Regression Coefficient for the Leadership Style Variable (X) of 0.417 with a sig value of 0.001, it illustrates that the Village Head's Leadership Style has a positive and significant influence on the Work Motivation of Village Officials, meaning that by implementing a good Village Head Leadership Style it will increase the work motivation of village officials in working. , so that the performance of village officials increases.
Peningkatan Konsiderasi Pelanggan Dengan Optimalisasi Pemasaran Digital Berbasis Periklanan Digital
Authors: Dhruvatara Dax Andhara  , Muhammad Odivio Octhursa Youhan
Published: September 2024

The purpose of this final project is to enhance the effectiveness of digital advertising implementation strategies, create structured guidelines and measurement systems for advertising, and produce landing pages and ad content to support digital advertising at Sutarman Dental Care. The approach used to write the final project report is through in-depth interviews with Sutarman Dental Care partners. This project was carried out from November 28, 2023, to June 18, 2024. The results of the project show that optimizing digital advertising at Sutarman Dental Care, supported by the implementation of Meta Ads, Google Ads, and the creation of landing pages, can increase the level of customer consideration at Sutarman Dental Care. These findings are in line with customer consideration theory, where potential customers seek more information about services before making a purchase decision. These potential customers are called prospects. Informative and relevant ad content and landing pages have proven to be effective in attracting and educating prospects, thereby driving brand engagement and considering Sutarman Dental Care as a primary choice.
Dampak Beban Kerja dan Stress Terhadap Niat Pergantian Karyawan di PT.MYS Bakti Cibitung
Authors: Lintang Walarian  , Maulvi Nazir Ahmad Al Arif
Published: September 2024

At PT. MYS BAKTI CIBITUNG, a company that specializes in the transportation industry, the purpose of this study was to determine the degree to which workload and work stress directly affect inclusion turnover intentions. An approach to descriptive quantitative data analysis is used. There are 56 employees in the population under investigation in this study. Saturated sampling is the method of data collection employed, in which every member of the population is selected as a sample.. The data analysis results demonstrate that the workload hypothesis 1 is reasonable. The study's findings demonstrate a strong positive relationship between workload and the desire to switch jobs, which is supported by a t-statistic value of 7.866 that is higher than the figure of 1.96 and has a p-value of 0.0000. The second hypothesis, which demonstrated that work-related stress has a significant positive influence on employee turnover desires, was deemed acceptable. Based on a t-statistic value of 6,426 this conclusion has been drawn. surpassed the 1.96 threshold, with a p-value of 0.000.
Keputusan Pembelian Emina Solo Raya: Pengaruh E-Wom, Promosi dan Brand Image
Authors: Silvia Putri Riswardani  , Esti Dwi Rahmawati  , Agus Suyatno
Published: September 2024

This research aims to analyze the mediating role of consumer trust in the influence of electronic word of mouth and promotions on purchasing decisions with brand image as an intervening variable for Emina products in Solo Raya. The population in this study were Emina product users in Solo Raya and the total sample in the Ink research was 96 respondents. The variables used in this research are electronic word of mouth, promotions, purchasing decisions and brand image. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used is Structual Equation Modeling-apartial Least Square (SEM-PLS) and uses the SmartPLS 4.0 program. The results of this research show that brand image has a positive and significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on brand image, promotions have a positive and significant effect on purchasing decisions, brand image is able to mediate the influence of electronic word of mouth on purchasing decisions, brand image is not able to mediate the influence of promotions on purchasing decisions.
Kepuasan Pelanggan di CV. Tirta Semesta Indonesia: Analisis Kualitas Pelayanan dan Harga
Authors: Syahri Romadhon  , Esti Dwi Rahmawati  , Taufiq Nur Muftiyanto
Published: September 2024

This study aims to determine the effect of service quality and price on customer satisfaction of CV. Tirta Semesta Indonesia. This study uses quantitative research methods. The population in this study were customers at CV. Tirta Semesta Indonesia and the number of samples in this study were 83 respondents using purposive sampling technique. The variables used in this study are service quality, price and customer satisfaction. The data used in this study are primary data. The data collection method used is a questionnaire through G-Form. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction, and price has a positive and significant effect on customer satisfaction, and service quality and price simultaneously (together) affect customer satisfaction.
Peningkatan Eksistensi Media Sosial Marketing dan E-Commerce terhadap Customer Retention Kahiji Coffee & Dinner
Authors: Stevie Pratama
Published: September 2024

This study examines the impact of implementing social media marketing and e-commerce strategies on customer retention at Kahiji Coffee & Dinner in Bandung. Using a mixed quantitative and qualitative method, this research analyzes the effectiveness of digital marketing strategies in increasing engagement rates and retaining customers. The results show a significant increase in engagement rate, reaching 5.5% (exceeding the 2.3% target) and a customer retention rate of 69%. The implemented strategies include social media optimization, creative content creation, use of paid advertising, and e-commerce enhancement. This research provides valuable insights for SMEs in optimizing digital marketing strategies in the food and beverage industry.
Analisis Du pont System Sebagai Alat Ukur dalam Penilaian Kenerja Keuangan PT Inti Sari Perkasa Makassar
Authors: Burhanuddin Burhanuddin
Published: September 2024

This study aims to analyze and determine how financial performance using financial ratios based on the two pont system method for three periods from 2021 - 2023 and show the position of strengths and weaknesses of the factors that influence it. The object of this research is a distributor company of cooking ingredients and processed cakes, namely PT ISP. This research data, researchers took primary data with quantitative descriptive research type. Techniques in data collection are obtained from documentation studies of financial statements consisting of ROI, NPM, and TATO. The results of this study indicate that the financial performance of PT ISP cannot be said to be good because the resulting ROI percentage has decreased continuously. This decrease in ROI is influenced by the decreasing values of NPM and TATO. In addition, it is influenced by the amount of total assets compared to the net profit earned by the company.
Analisis Peran Petugas Terminal Service Officer (TSO) Terhadap Kelancaran Operasional di Area Check In Terminal Internasional Bandara I Gusti Ngurah Rai Bali
Authors: Gilberth Ricarson Irianto
Published: September 2024

Terminal Service Officer (TSO) is a unit that is tasked with carrying out supervision/inspection of operational support facilities provided by airport managers to maintain smooth operations and comfort of terminal service users. Often the operational mobility of service users in the airport check-in area ishampered due to irregular passenger check-in queues, passengers who sit carelessly in the check-in area which results in inhibited mobility at I Gusti Ngurah Rai Airport Bali. This study aims to find out the role and factors that affect the effectiveness of TSO in ensuring smooth operations in the check-in area. This study uses a descriptive qualitative approach. The data used are primary and secondary data. Primary data was obtained from observations and interviews, while secondary data came from the Standard Operating Procedures (SOP) of terminal service officers, and photographs related to the problem being studied. The data analysis techniques used are data reduction, data presentation and drawing conclusions. To test the validity of the data, triangulation techniques were used. The results of this study show the role of TSO on the smooth operation of the check-in area, namely by conducting supervision in all check-in areas, so that there is no congestion or delay and coordinating with airlines and other units to ensure that each check-in process runs smoothly. Factors that affect the effectiveness of Terminal Service Officers (TSOs) in ensuring smooth operations in the check-in area are communication and cooperation, facilities, and human resources. Where of these three factors, dominant human resources affect effectiveness, because the lack of human resources in the TSO unit can cause difficulties in monitoring the landside area, especially when peak hours are occurring. If obstacles are found that can interfere with the smooth operation, TSO officers will take action to handle these obstacles.
MENUMBUHKAN JIWA SOSIAL DAN BERBUDAYA DALAM RANGKA MENDORONG PEMULIHAN PEREKONOMIAN NASIONAL PASCA PANDEMI
Authors: Moch. Dicky Riza  , Endah Alamsari Andayani
Published: September 2024

Menumbuhkan jiwa sosial budaya dalam masa covid-19 sangat penting dilakukan untuk menstabilkan perekonomian Nasional pasca pandemi. Seperti yang terjadi pandemi Covid-19, banyak sekali peraturan pemerintah yang membuat melemahnya perekonomian bangsa. Oleh karena itu pentingnya membangun jiwa sosial yang sadar bahwa kerjasama antar sesama masyarakat meskipun dengan keterbatasan sosial dengan adanya Covid-19 yang membantu memulihkan perekonomian nasional. Pemerintah juga turut mengatasi masalah keterbatasan komunikasi sosial dengam menfasilitasi masyarakat dengan menggunakan teknologi sebagai sarana dalam membangun komunikasi tanpa harus bertatap muka. Teknologi dapat digunakan sebagai media dalam membangun perekonomian bangsa yang sempat menurun, dengan adanya digital marketing yang sangat berfungsi bagi pelaku bisnis dalam memenuhi target pasar pada masa pandemic. Dalam mewujudkan masyarakat yang paham akan adanya digital marketing pemerintah juga menumbuhkan jiwa sosial dengan adanya bakti sosial dan sosialisasi pada masyarakat dalam ikut membantu mendorong pemulihan perekonomian. Tidak hanya itu bantuan juga di gelontorkan oleh pemerintah dalam mendorong pemulihan ekonomi bangsa. Dalam penelitian ini peneliti menggunakan metode study kepustakaan dimana dengan pengumpulan data menggunakan metode studi pustaka yakni dengan cara penulis mengumpulakan data dari berbagai sumber pencarian yang diperlukan melalui sumber media yang bersifat kepustakaan. Berbagai media tersebut bisa dalam bentuk buku, jurnal, prosiding, atau berita online yang mendukung penelitian ini.
PENGARUH PELATIHAN KERJA, PENGEMBANGAN KARIR DAN MOTIVASI BERPRESTASI TERHADAP PROMOSI JABATAN (Studi Kasus Pada Pegawai ASN Dinas Perindustrian Kota Medan)
Authors: Elmalia Yolanda Putri  , Eka Purnama Sari
Published: September 2024

Penelitian ini tentang Pengaruh Pelatihan Kerja, Pengembangan Karir dan Motivasi Berprestasi Terhadap Promosi Jabatan pada Dinas Perindustrian Kota Medan. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan kerja secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan, untuk mengetahui pengaruh pengembangan karir secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan, untuk mengetahui pengaruh motivasi berprestasi secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan dan untuk mengetahui pengaruh pelatihan kerja, pengembangan karir dan motivasi berprestasi secara simultan terhadap promosi jabatan pada Dinas Perindustrian Kota Medan. Penelitian ini menggunakan metode pengumpulan data yaitu wawancara dan angket, sedangkan teknik analisis data yang digunakan yaitu metode analisis regresi berganda, Uji Asumsi Klasik, Uji t, Uji F dan Uji Determinasi.Berdasarkan hasil penelitian dapat disimpulkan bahwa ada pengaruh pelatihan kerja secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan diketahui nilai thitung variabel pelatihan kerja sebesar 5.946 yang dibandingkan ttabel sebesar 1.675 (5.946> 1.675). Selain itu ada pengaruh pengembangan karir secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan yang diketahui nilai thitung variabel pengembangan karir  sebesar4.709 yang dibandingkan ttabel sebesar 1.675(4.709> 1.675). Selanjutnya tidak adanya pengaruh motivasi berprestasi secara parsial terhadap promosi jabatan pada Dinas Perindustrian Kota Medan yang diketahui nilai thitung variabel motivasiberprestasi sebesar -0.835 yang dibandingkan ttabel sebesar 1.675 (-0.835> 1.675) dan ada pengaruh pelatihan kerja, pengembangan karir dan motivasi berprestasi terhadap promosi jabatan pada Dinas Perindustrian Kota Medan yang diketahui dari nilai Fhitung = 83.523yang dibandingkan Ftabel sebesar 2.79 (83.523>2.79).
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN KANTOR BAPELITBANGDA KAB. PADANG LAWAS UTARA
Authors: Nur Khotifah Siregar  , Taufiq Risal, S.T, M.M
Published: September 2024

Kepemimpinan dan disiplin kerja memegang peranan penting dalam meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan dan disiplin kerja terhadap kinerja karyawan pada Kantor Bapelitbangda Kab. Padang Lawas Utara. Populasi dalam penelitian ini adalah seluruh karyawan Bapelitbangda Kab. Padang Lawas Utara dan sampel penelitian sebanyak 79 orang/responden. Teknik pengumpulan data yang digunakan dengan media angket (kuesioner) dan metode wawancara. Teknik analisis data dalam penelitian ini adalah uji asumsi klasik, regresi linear berganda, uji t, uji f dan koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa secara parsial, kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan. Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kepemimpinan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada kantor Bapelitbangda Kab. Padang Lawas Utara
Peer to Peer Lending , E-Money, and Crowdfunding Economic Perspective Sharia
Authors: Novita Sari Pulungan  , Andri Soemitra  , Rukiah Lubis
Published: September 2024

The development of information technology has penetrated all financial sectors, including sharia financial technology. The concept of Sharia Fintech Innovation must be guided by the Qur'an and Sunnah. By the Fatwa of the National Sharia Council-Indonesian Ulema Council (DSN-MUI). Of the many startups registered with the OJK and BI, only a small number operate according to sharia principles. The lack of literacy related to sharia fintech innovation is the reason why conventional fintech products and services are more attractive to the public. This study aims to explain the concept of fintech products and services in sharia principles and is limited to three products, namely Peer to Peer Lending, E-Money, and Crowdfunding. The method used in this research is literature study, by taking various references and literature related to research. The results of the study explain that 1) Sharia principles related to peer-to-peer lending, e-money, and crowdfunding are by the Fatwa of the National Sharia Council-Indonesian Ulema Council, namely that one must avoid Riba, Gharar, Maysir , Tazlis, Ishraf and transactions of illicit goods. 2) The contracts used for peer-to-peer lending are in line with the characteristics of financing services such as al-bai', ijarah, mudharabah, musyarakah, wakalah bi al ujrah, and qardh. Whereas e-money uses two contracts, namely the contract between the Issuer and the Holder using a wadiah contract and the contract between publishers and traders using a wakalah contract.
Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop
Authors: Bernadeta Wahyu Astri Pratita
Published: September 2024

Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.
Strategi Pengembangan SDM (Studi Pada Karyawan CV. Kuda Mas Malang) Berbasis SWOT
Authors: Muhammad Saifur Rijal  , Madziatul Churiyah
Published: September 2024

Pengembangan sumber daya manusia (SDM) di sektor Usaha Mikro, Kecil, dan Menengah (UMKM) snack dan cemilan merupakan tantangan yang dihadapi oleh para pelaku usaha dalam menghadapi persaingan yang semakin ketat. Dalam artikel ini, dilakukan analisis SWOT terhadap pengembangan SDM di UMKM snack dan cemilan. Berdasarkan analisis tersebut, ditemukan beberapa aspek kekuatan dan peluang yang dapat dimanfaatkan, serta kelemahan dan ancaman yang harus dihadapi. Dari hasil analisis SWOT tersebut, beberapa strategi berbasis SWOT yang dapat diterapkan, antara lain mengoptimalkan keterampilan khusus dalam produksi snack dan cemilan, meningkatkan kapasitas produksi, dan memanfaatkan koneksi lokal dengan pemasok bahan baku. Strategi ini diharapkan dapat meningkatkan daya saing UMKM snack dan cemilan, memperluas pangsa pasar, dan menghadapi tantangan yang ada.