bluuebunny/crossref_metadata_2025 huggingface dataset:
IMPACT OF LANDFILLS ON GROUNDWATER QUALITY USING HYDROCHEMICAL AND ELECTRICAL RESISTIVITY METHODS AT APETE/AWOTAN AREA, IBADAN, SOUTHWESTERN NIGERIA
Authors: Babatunde Adebo , Olubusola Ilugbo Stephen , Oyamenda Ozegin Kesyton , Oluwagbogo Abiodun Caleb , Abisoye Omotosho Oluwatoyin , Oluwaseun Oduah Adewumi
Published: March 2024

Water is one of the determinants of the human-earth system. Diseases may spring up through water pollution, especially groundwater contamination, and rapidly spread beyond human expectations because of its flow mechanism. This study aims to assess the impact of landfills on groundwater quality in Apete/Awotan area, Ibadan, Oyo State, Southwestern Nigeria using The Electrical Resistivity and hydrochemical methods. The Electrical Resistivity method involves the use of 2D Electrical Resistivity Tomography (ERT) and Vertical Electrical Sounding (VES) techniques. The hydrochemical method involves the collection of seven water samples from boreholes and hand-dug wells, with sampling depths ranging from 9 to 75 m. Sixteen VES were carried out using Schlumberger array with current electrode spacing varying from 1 to 65 m, with 2-D ERT using Wenner array with an electrode spacing of 5 m interval and was used to determine the subsurface lithologies. The results from both methods indicate high levels of chemical contamination of the water from the boreholes and well water within and outside the dumpsite to a distance of 20 m away; health problems such as typhoid fever or worm infestation are imminent when such water is consumed. Good correlations exist between the Electrical Resistivity results and hydrochemical analysis for contamination in some strategically located notably S1, S2, and S3. 30 m away from the dumpsite are yet to be contaminated and can be relatively said to be of good water quality based on their locations and anions concentrations falling within the maximum permissible limit for water constituents by the World Health Organization.
FEASIBILITY OF INTERCROPPING PULSES, OIL SEED AND SPICES CROPS WITH SWEET POTATO AT CHAR AREA OF JAMALPUR UNDER AEZ 9
Authors: Ali M.R. , Rahman Jubaidur , Hossain M.M. , Wadud M.A. , Fahim A.H.F. , Shamsun Nahar Mst.
Published: March 2024

An experiment was done to determine the best intercropping methods for maximizing land utilization while also enhancing overall production and return. The experiment consisted of four treatments, viz. i) sweet potato 100%+lentil 20%, ii) sweet potato 100%+linseed 15%, iii) sweet potato 100%+ coriander 15% and iv) sweet potato sole 100% (60cm×30cm) were used in the study. Results indicated that diverse intercropping systems had an impact on the sweet potato’s yield and yield-contributing traits, and that overall productivity had increased as a result of the added output of pulse, oil seed, and spice crops.When comparing intercrop combinations to base crops, the gains in total productivity in terms of sweet potato equivalent yield (SPEY) ranged from 2 to 17 t/ha. In comparison to solitary crops, all intercropping combinations had greater sweet potato equivalent yields, gross returns, and benefit cost ratios (BCR). In terms of sweet potato equivalent yield (47.31 t/ha), gross return (Tk.425790/ha), and benefit cost ratio, sweet potato 100%+lentil 15% was the most practical and profitable intercropping method (3.67). The sweet potato 100%+lentil 15% intercropping system likewise produced the highest land equivalent ratio (1.17). The findings suggested that intercropping sweet potato and lentil at a rate of 15% might be most productive and profitable.
VEGETABLE SEED PRODUCTION AND MARKETING IN KAVREPALACHOWK DISTRICT, NEPAL: AN ECONOMIC ANALYSIS
Authors: Neupane Nabina , Acharya Nischal , GC Arun
Published: March 2024

Vegetable seeds, in Nepal’s context, are regarded as a high-value and low-volume commodity that, despite having a great scope for lucrative production, still proves to be elusive for farmers. In this regard, a study was carried out in Kavrepalanchowk district of Nepal to assess the economics of vegetable seed production and determine the economic viability of seed production enterprises in increasing farm income and improving socio-economic status. Face-to-face interviews using a semi-structured survey questionnaire were used to collect the primary data. For the interview, a sampling frame of all seed producers in the district was prepared, out of which sixty seed producers were selected using a simple random sampling technique. Further, ten traders were also surveyed with a semi-structured questionnaire. The highest benefit-cost ratio was recorded in tomato (3.36), followed by kidney bean (1.55) and cress (1.34). Only one marketing channel was reported at the study site, with farmers selling their produce to a cooperative, which eventually sells the seeds to a seed company. According to the study, kidney bean seed producers had the highest share of consumer rupees (72%), followed by tomato seed producers (50%) and cress seed producers (16.67%). Limited irrigation facilities, the incidence of disease and pests, and limited market information have been reported as the major hindrances in the study area. Thus, the findings show the potential of vegetable seed production to be a financially lucrative enterprise. The enhancement of market linkage and better collaboration between various value chain actors and concerned stakeholders can help overcome existing problems and create a better foundation to improve the seed production enterprise.
USING WEB ANALYTICS TO MEASURE DIGITAL MARKETING CAMPAIGN PERFORMANCE
Authors: Hilda Hilda , Permata Gusti Girang
Published: March 2024

This research aims to investigate the use of web analytics as a tool for measuring the performance of digital marketing campaigns. In the context of the digital era, web analytics has become an important instrument for businesses in understanding and improving the effectiveness of their marketing campaigns. Quantitative descriptive methods are used using secondary data related to digital marketing campaigns. The analysis was carried out by applying a statistical model to measure the level of connection between the use of web analytics and campaign performance. The research results show that the use of web analytics can provide valuable insights into the performance of digital marketing campaigns and provide reliable information for future marketing decisions.
SEO OPTIMIZATION TO ACHIEVE HIGH RANKINGS IN SEARCH ENGINE
Authors: Hilda Hilda , Permata Gusti Girang
Published: March 2024

This research examines the optimization of SEO to achieve high rankings in search engines. The goal of this research is to provide insights and guidance for companies and businesses to enhance their online visibility through effective SEO optimization. The research method employed is quantitative descriptive study, utilizing secondary data from We Are Social’s report on the global search engine market share in July 2022. The research findings indicate that Google’s dominance as a global search engine remains highly significant, although there has been a slight decline in its market share. Additionally, the use of social media continues to be a growing trend as the most visited type of website. The study concludes that comprehensive and ongoing SEO optimization is necessary to contend with the increasingly competitive landscape and changing user behavior in accessing online platforms.
INSIGHTS INTO TECHNOLOGY ADOPTION: A SYSTEMATIC REVIEW OF FRAMEWORK, VARIABLES AND ITEMS
Authors: Hasan Emon Md Mehedi
Published: March 2024

The purpose of this study is to provide a comprehensive analysis of key variables and items in technology adoption frameworks. The study aims to identify strengths and weaknesses of different frameworks and provide recommendations for future research and best practices for implementation of technology adoption frameworks. The literature review reveals that the most commonly used technology adoption frameworks are the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Technology-Organization-Environment (TOE) Framework, Task Technology Fit (TTF), and Innovation Diffusion Theory (IDT). The study is significant as it will provide insights into factors influencing technology adoption and help researchers and practitioners better understand the adoption process. The study utilized a systematic literature review approach and identified 50 relevant articles published between 2012 and 2023. The findings revealed several key variables and items in technology adoption frameworks, including perceived usefulness, perceived ease of use, social influence, facilitating conditions, behavioral intention, organizational context, task compatibility, user skills, user involvement, communication, and innovation characteristics. The comparison of variables and items across frameworks highlighted overlaps and unique aspects of each framework, with some frameworks being more comprehensive than others. The study’s findings have practical implications for organizations considering technology adoption, and can contribute to the development of more effective technology adoption frameworks that address the complexities of adoption in various contexts.
REMOTE WORK AND ITGC: ADDRESSING CHALLENGES AND IMPLEMENTING EFFECTIVE STRATEGIES IN THE DIGITAL WORKPLACE
Authors: Gilbert Fakeyede Ololade , Azuka Okeleke Patrick , Olanipekun Hassan Azeez , Rhoda Adaramodu Olubukola , Iwuanyanwu Uzoamaka
Published: March 2024

This research explores the intersection of remote work and Information Technology General Controls (ITGC) in the digital workplace, presenting strategies for effective implementation. Examining global trends, the study reveals the accelerated adoption of remote work, emphasising the need for robust ITGC to safeguard digital assets. The literature review underscores the impact of remote work on productivity, collaboration challenges, and the relevance of ITGC frameworks. The integration of ITGC focuses on authentication, encryption, and endpoint security, aligning with policies that govern remote work practices. Effective implementation strategies are categorised into three pillars: Policy and Governance, emphasising the development of clear remote work policies and governance structures; Technology Infrastructure, emphasising secure and scalable solutions, collaboration platform evaluations, and continuous monitoring; and Employee Support and Well-being, highlighting mental health initiatives, virtual engagement, and comprehensive support services. The conclusion emphasises the ongoing nature of remote work and ITGC integration, requiring adaptability and vigilance. The outlined strategies provide organisations with a comprehensive framework to navigate the complexities of the digital workplace, ensuring security, productivity, and employee well-being in the evolving landscape of remote work.
The Advantages of Artificial Intelligence in Operational Decision Making
Authors: Davianto Hendra
Published: March 2024

This research paper explores the advantages of artificial intelligence (AI) in operational decision making, focusing on the analysis of production processes, supply chains, and resources. The research highlights several advantages of AI in operational decision making. It empowers organizations to make data-driven decisions, reducing reliance on human intuition and biases. AI technologies can process vast amounts of data in real-time, enabling timely decision-making and facilitating agile operations. Moreover, AI can learn from historical data and continuously improve decision-making processes, leading to enhanced performance over time. The research method employed in this study is utilizing literature review as the data collection method. The literature review involved searching for relevant theories and examining findings from previous researchers, which served as the foundation for developing the analysis to discuss the research outcomes. This research underscores the significant advantages of AI in operational decision making, specifically in the areas of production processes, supply chains, and resource management. By leveraging AI technologies, organizations can achieve improved efficiency, reduced costs, and better overall performance. The findings of this study contribute to a better understanding of the transformative potential of AI and encourage its adoption in various operational domains.
Role of Sikasep Applications in Reducing “Hunian” Backlogs
Authors: Mediaty Mediaty , Gaol Dody Kurnia L. , Negara Bella Amanda
Published: March 2024

Utilization of information technology is not only used in business sector organizations, but also in the public sector. Utilization of technology in the form of information systems can provide efficiency in terms of facilitating human work to be faster and more accurate. The Ministry of PUPR through BLU PPDPP publishes the Sikasep application (Housing Subsidized Mortgage Information System). This Sikasep application is one form of innovation in the public service system that prioritizes accessibility, as well as being effective and time efficient. The purpose of this study is to analyze the role of the Sikasep application in reducing the housing backlog. The method used in this study is a literature review obtained from books, journals, and articles. Realization until 2021, the Sikasep application has distributed subsidized mortgages to 2,420,105 units of users. This shows that the Sikasep application has an important role in distributing subsidized mortgages for MBR.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution
Authors: Herman Bahtiar , Bashir Shahid , Syahnur Khaerunnisa Nur Fatimah , Haslindah Haslindah , Absah Yeni
Published: March 2024

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Systemic metabolic depletion of gut microbiome undermines responsiveness to melanoma immunotherapy
Authors: Zakharevich Natalia V , Morozov Maxim D , Kanaeva Vera A , Filippov Mikhail S , Zyubko Tatyana I , Ivanov Artem B , Ulyantsev Vladimir I , Klimina Ksenia M , Olekhnovich Evgenii I
Published: March 2024

Immunotherapy has proven to be a boon for patients battling metastatic melanoma, significantly improving their clinical condition and overall quality of life. A compelling link between the composition of the gut microbiome and the efficacy of immunotherapy has been established in both animal models and human patients. However, the precise biological mechanisms by which gut microbes influence treatment outcomes remain poorly understood. Using a robust dataset of 680 fecal metagenomes from melanoma patients, a detailed catalog of metagenome-assembled genomes (MAGs) was constructed to explore the compositional and functional properties of the gut microbiome. Our study uncovered significant findings that deepen the understanding of the intricate relationship between gut microbes and the efficacy of melanoma immunotherapy. In particular, we discovered the specific metagenomic profile of patients with favorable treatment outcomes, characterized by a prevalence of MAGs with increased overall metabolic potential and proficiency in polysaccharide utilization, along with those responsible for cobalamin and amino acid production. Furthermore, our investigation of the biosynthetic pathways of short-chain fatty acids, known for their immunomodulatory role, revealed a differential abundance of these pathways among the specific MAGs. Among others, the cobalamin-dependent Wood–Ljungdahl pathway of acetate synthesis was directly associated with responsiveness to melanoma immunotherapy.
Change Management for Improving the Quality of Public Services
Authors: Krasnykov Yevgen
Published: March 2024

The article describes peculiarities of introduction of changes in organizational structures to improve the quality of public services and resistance to these changes as an inevitable process. It is proved that the professional activity of a manager in the public sector depends on change management, and resistance to them is the main element of the change management system. The essence and interconnection of the concepts of “change management” and “resistance to change” are substantiated. The author considers the main theories of change that are used in practice in the public sector: energy, mathematical, economic, biological, systemic, psychological, psychoanalytic, political, sociological, cultural and developmental. It is proved that most theories of change emphasize that resistance to these changes is inevitable. The main reasons, forms and types of resistance in the implementation of changes and innovations by the head of a public organization are formulated.
People’s ability to adapt and deal with external variability are two key variables in determining how they will respond to change. It is taken into account that external variability is usually high for most organizations providing public services. But at the same time, public authorities, especially during the war in Ukraine, are mainly staffed by people who prefer a stable environment and well-structured ways of activity. This means that managers can expect significant resistance when trying to implement changes in public services, despite the goals of these changes.
The author formulated possible fluctuations in the attitude to changes in personnel from the announcement of them to their implementation. It is confirmed that the main reasons for resistance to changes in the provision of public services aimed at improving these services include: adherence to bureaucratic habits related to delegation of authority; skepticism; challenges associated with many hierarchical levels of authority, accountability and reporting; the tendency to push decision-making upwards, which is contrary to approaches aimed at increasing self-control and independence; relationships that are governed by the interests of many stakeholders; the presence of conflicting interests and values, and others. It is noted that the main forms of resistance to change include: apathy, tardiness, sabotage, going to the hospital, absenteism, procrastination, working by the rules, slow work, leaks in the media, backstage criticism and others. The categories of employees in the sphere of public provision, which are most vulnerable to any changes, are defined.
The author of the article developed recommendations for overcoming resistance to changes and their effective implementation to improve the quality of public services.
Components of the Industrial and Personnel Recovery System in War-Affected Regions during the Martial Law in Ukraine
Authors: Gibadullin Oleksiy , Kosenko Alisa
Published: March 2024

This article focuses on the importance of a methodological approach to building a management system for industrial recovery in regions and the integration of skilled labor into the regional economy even during wartime. The purpose of the article is to provide a scientific justification for the impact of internal and external environments on the regenerative processes in the industrial economy during the period of martial law and after the cessation of hostilities, as components of the system for restoring the industrial potential of regions. A comprehensive and interconnected examination of the challenges facing the state today with the systemic problems of the development of the industrial economy in the pre-war period lays the foundation for successful transformational transformations and the speed of regenerative processes of economic and social recovery. The author claims that the economic-social, economic-ecological and social-ecological components of recovery processes are closely related and affect the final result - industrial recovery today and sustainable development of regions and the state in the future. The author notes that transforming the challenges of the external environment into opportunities in building the industrial recovery system through the application of a management system embodies an additional resource for optimizing and accelerating the regenerative processes in the industrial economy. This requires a broad, comprehensive analysis of the interplay between internal and external environmental factors for transformational changes of external challenges into additional opportunities, thereby enhancing the hidden, existing, and underutilized potential of regions through the construction of quality coordination processes in the industrial recovery system. The article elaborates on the theoretical and methodological justification for the impact of effective management and coordination approaches on the restoration processes to achieve the ultimate goal – the recovery of the industrial economy and sustainable development of the region, determining optimal models for operational monitoring of process progress, studying the impact of cutting-edge technologies on recovery processes, as well as overcoming technological gaps and creating conditions for the return of skilled migrants to Ukraine.
Change of Public Policy Emphasis of Ensuring Employment in Rural Areas of Ukraine under the Conditions of Digital Transformation and Post-War Recovery
Authors: Babaieva Iryna
Published: March 2024

he current state of the labor market in rural areas of Ukraine is highlighted in the scientific study, namely: the presence of a high level of unemployment, significant territorial differentiation, an imbalance between vacant jobs and the required level of qualification of employees, etc.
The role of expanding the spectrum of influence of the knowledge economy on rural development and changes in rural areas caused by the latest technological solutions, such as the use of telecommunications, biotechnology and the Internet, is indicated.
It is substantiated that the gradual technologization of social production based on the use of innovative technologies contributes to the creation of new quality jobs, the growth of demand for qualified generalists capable of entrepreneurial and managerial activities.
It has been proven that the problem of the development of Ukrainian villages lies not so much in the insufficient number of sources of income, but in the absence of entrepreneurial spirit, optimism, initiative, low motivation, insufficient awareness of the rural population about the available opportunities and territories for their implementation, insufficient level of qualifications, etc.
The priority directions for supporting employment in rural areas in the conditions of digital transformations and post-war recovery are outlined, which are as follows: support for the development of infrastructure facilities and new types of activities in the countryside; creation of conditions for continuous training and development of the village’s human potential on the basis of revealing the intellectual, creative and entrepreneurial abilities of the villagers; formation of the investment attractiveness of villages through investing funds in priority types of economic activity that correspond to the educational and qualification level of the rural population; creation of new jobs in new alternative sectors of the rural economy; creation of an accessible system for the formation of digital competences and professional training (in the digital sphere) for the inhabitants of rural areas, while simultaneously spreading the work of business incubators (in the digital sphere) to rural territorial communities and the population of rural areas.
Ucrania y Yemen: Análisis Comparativo del Tratamiento Mediático
Authors: Valencia Rodriguez Estrella
Published: March 2024

El artículo muestra un análisis sobre dos conflictos de total actualidad: la guerra en Ucrania y la guerra en Yemen. Sin duda, dos tragedias mundiales, pero con una cobertura mediática diferente en cada una de ellas, la cual ha generado gran cantidad de contenido para el conflicto ucraniano y un contenido muy escaso para el conflicto yemení. Por este motivo, y para realizar una comparativa entre ambos que ayude a comprender y/o valorar ciertos factores que influyen en este doble rasero, se ha realizado un análisis categórico, mediante un enfoque cuantitativo y cualitativo en el que se han examinado diferentes artículos extraídos de un medio de comunicación corporativo, como es El País, y de otro medio de comunicación de carácter independiente, Eldiario.es.
THE IMPACT OF SOCIAL WORKING ENVIRONMENT AND SECURED WORKING ENVIRONMENT ON JOB SATISFACTION IN THE LEBANESE SMALL BUSINESS CONTEXT: THE MEDIATING EFFECT OF TRUST
Authors: Dia Lama
Published: March 2024

Purpose: This study aimed to investigate the impact of social working environment and secured working environment on job satisfaction in Lebanese SMEs, with a particular focus on the mediating effect of job satisfaction
 
Theoretical Framework: A secure working environment is an essential aspect of the workplace that contributes to employee job satisfaction. A secure working environment is free from threats and hazards, and employees feel safe and secure while working. A secure working environment is vital in enhancing job satisfaction among employees.
 
Design/Methodology/Approach: The study utilized a sample of 350 respondents working in SMEs in Lebanon and employed Structural Equation Modeling (SEM) to test the hypothesized relationships between the variables
 
Findings: The findings of this study revealed that both social working environment and secured working environment had a significant positive impact on job satisfaction. Specifically, a supportive and friendly social working environment and a secured working environment were found to be associated with higher levels of job satisfaction among employees. Furthermore, the study also found that job satisfaction partially mediated the relationship between social working environment and job satisfaction, as well as the relationship between secured working environment and job satisfaction.
 
Research, Practical & Social Implications: This suggests that job satisfaction plays a crucial role in explaining the relationship between these variables. These findings have important implications for SMEs in Lebanon and other contexts. For example, employers should prioritize creating a social working environment that fosters teamwork, collaboration, and positive relationships among employees, as well as a secured working environment that prioritizes safety and security. These factors can significantly contribute to employee job satisfaction and overall well-being.
 
Originality/Value: This research is original and unique and it contributes to the field of Lebanon.
The Determination Method of Product Engineering Features Based on Linguistic Variables
Authors: Mao Guo
Published: March 2024

To overcome the problem of imprecise and unclear information in the development of quality functions, a method for determining the priority of engineering features based on mixed linguistic variables is proposed. First, the evaluation member uses the determined linguistic variable to give the correlation strength evaluation matrix of customer requirements and engineering features. Secondly, the relative importance of the evaluation member and customer requirements are aggregated. Finally, the priority of engineering features is obtained by calculating the deviation. The feasibility and practicability of this method are proven by taking the design of a new product of a long bag low-pressure pulse dust collector as an example.
Peningkatan Kualitas Guru SMK Kabupaten Nganjuk Melalui Pelatihan Penulisan Karya Ilmiah
Authors: Witjaksono Andre Dwijanto , Wijayati Dewie Tri , Iriani Sri Setyo , Hartono Ulil , Rozaq Khoirur
Published: March 2024

Abstract

Teachers' writing skills are needed to support the demands of professionalism, especially related to career development and scientific needs. The lack of scientific work produced by teachers such as articles, books and modules is a challenge that is a challenge in the world of education. Because many opportunities support the development of writing skills: the service team organizes scientific article writing training activities for teachers of creative products and entrepreneurship subjects to improve motivation and scientific writing skills. (1) The entrepreneurship teacher has a field practicum program that can be used as writing material. (2) In developing innovative products, teachers and students make a lot of observations that can be downstream into scientific works. (3) The academic climate where teachers constantly interact with the world of science. The training implementation uses a hybrid offline and online learning system. The training materials were delivered using lecture, discussion, case studies and direct simulation methods. The results of the comparison of the participants' pretest and posttest showed that there was an increase in participants' understanding and skills in writing scientific papers. The results of the evaluation of the training implementation activities also showed that the participants were delighted with the services provided by the community service team. The results of this scientific work will undoubtedly support teachers' professional careers, namely promotion and class.

Keywords; Article writing, scientific journals, management, entrepreneurship
Pemberdayaan Masyarakat Melalui Program Kerja Branding UMKM Dalam Upaya Meningkatkan Ekonomi Pelaku UMKM Desa Kweden
Authors: Natalia Rena , Kharisma Fresha , Ramadhan Muhammad Rizky , Nihaya Ina Uswatun
Published: March 2024

Desa kweden merupakan desa wisata yang belum terlalu berkembang, namun disamping itu, penduduknya banyak yang berprofesi sebagai pelaku UMKM. Kebanyakan dari mereka belajar mengenai UMK secara otodidak melalui media sosial khususnya YouTube. Dikarenakan hal tersebut, banyak pelaku UMKM di Desa Kweden masih kurang mengenai pengetahuan UMKM dan berbisnis. Banyak dari mereka hanya ikut-ikutan saja dalam berbisnis. Oleh karena itu, tujuan diadakannya Branding UMKM yaitu agar pelaku UMKM di Desa Kweden dapat lebih profesional dalam menjalankan dan mengembangkan bisnisnya yang nantinya akan meningkatkan ekonomi keluarga dan menjadikan Desa Kweden lebih dikenal. Metode yang digunakan dalam pengumpulan informasi mengenai latar belakang pelaku UMKM yaitu dengan kuisioner dan wawancara. Dan hasilnya, program kegiatan branding UMKM sangat membantu pelaku UMKM dalam menjalankan bisnis secara lebih profesional.
Pemberdayaan Petani Alpukat Desa Tuwiri Kulon Kabupaten Tuban Melalui Penyuluhan Digital Marketing Dalam Upaya Akselerasi Perekonomian Desa
Authors: Krisdayanti Witri , Kusumawati Nunik Dwi , Akbar Rasyidi Faiz
Published: March 2024

Pelaksanaan pengabdian kepada masyarakat dalam upaya pemenuhan kewajiban Tri Dharma Perguruan Tinggi oleh KKNT-MBKM Unesa Tuban 3 Tahun 2022 yang dilaksanakan di Desa Tuwiri Kulon Kecamatan Merakurak Kabupaten Tuban salah satunya adalah berfokus pada pemberdayaan petani Alpukat dalam penyuluhan digital marketing. Alpukat merupakan salah satu komoditi hasil perkebunan Desa Tuwiri Kulon yang menjadi primadona buah local yang laku di pasar manca negara. Kemampuan masyarakat dalam mengelola hasil perkebunan Alpukat yang bernilai ekspor akan berdampak pada akselerasi perekonomian desa. Berdasarkan hal di atas, penyuluhan digital marketing adalah upaya untuk mempersiapkan dan menyesuaikan keterampilan petani Alpukat dengan kemajuan teknologi dalam menyongsong pemerataan dan perluasan pemasaran Alpukat sehingga berdampak pada kesejahteraan perekonomian desa. Metode yang digunakan dalam pengabdian kepada masyarakat berupa pendidikan masyarakat dalam penyuluhan pemahaman digital marketing dan teknis strategi marketing Alpukat melalui web Facebook Ads secara professional. Hasil pengabdian kepada masyarakat yang diperoleh adalah memperluas keilmuan dan pengalaman pembelajaran mahasiswa diluar kampus serta meningkatnya kesadaran dan produktivitas objek PKM dalam penggunaan platform digital marketing untuk menciptakan peluang persaingan pemasaran hasil pertanian dan perkebunan. Peserta menunjukkan minat yang cukup besar untuk terus memasarkan produknya melalui media sosial di masa mendatang.
Peningkatan Kemampuan Manajerial UMKM Sari Kedelai di Sumberrejo Kabupaten Pasuruan
Authors: Dwijanto Witjaksono Andre , Tri Wijayati Wardoyo Dewie , Rozaq Khoirur , Nugrohoseno Dwiarko , Budiono Budiono , Kusumaningum Trias Madanika
Published: March 2024

UMKM merupakan aspek penting dalam pembangunan perekonomian di Indonesia. Namun, dalam perjalanannya, UMKM masih banyak keterbatasan sehingga perlu aksi nyata untuk mengatasi permasalahan dalam bidang peningkatan kemampuan manajerial dan efisiensi produksi. Tujuan dari artikel ini yaitu untuk peningkatan kemampuan manajerial dan efisiensi produksi UMKM Sari Kedelai di Sumberrejo Kabupaten Pasuruan. Metode yang digunakan yaitu metode pendekatan berupa pendampingan memberikan pelatihan UMKM di Desa dan mendesain alat produksi pengupas kulit kedelai. Hasil dari pengabdian masyarakat ini yaitu mitra mampu menyusun laporan keuangan sederhana dan tata cara penjualan online menggunakan media sosial dan marketplace sehingga terjadi peningkatan kemampuan manajerial dari UMKM. Selain itu, alat produksi pengupas kulit kedelaimampu meningkatkan efektifitas produksi UMKM Dari Kedelai.
Pemberdayaan Komunitas Tuli Gresik (Kotugres) Melalui Pelatihan Bisnis Digital
Authors: Supriyanto Supriyanto , Hadi Hafid Kholidi , Beny Acep Ovel Novari , Muhimmah Hitta Alfi , Wiryanto Wiryanto
Published: March 2024

The Gresik Deaf Community (Kotugres) is a community of young and productive deaf people who need to receive digital business training to support their economic independence. This training can also be used as a strategy to empower Kotugres from unfavorable conditions such as negative stigma from society, discrimination, neglect and economic and social marginalization. Kotugres' products need to be marketed digitally after manual/offline business processes have stagnated due to changes in people's mindsets which are starting to abandon offline shopping habits and tend to increase interest in online shopping, especially the Covid-19 pandemic situation which has not yet 100% subsided to create a digital business platform increasingly needed and popular with society. The PKM implementation went well, smoothly, participants were enthusiastic in taking part in the activities and were guided in using the market place. The next stage is preparing PKM outputs in the form of scientific publications in national journals or proceedings, publications in online mass media, and videos of activities uploaded on YouTube.
A Amazônia e a relação com as políticas de defesa: o silenciamento dos povos da Amazônia nas políticas de defesa do Brasil
Authors: Rocha Marcio , Vieira Alves Isabella Silvano
Published: March 2024

Esta pesquisa teve o objetivo de analisar como a construção de uma identidade oficial de Amazônia foi influenciada pelas políticas de Defesa Nacional. O que justifica a pesquisa é a possibilidade de contribuir com a literatura que aborda importantes questões envolvendo a Amazônia e, neste caso, realçando uma potencial dissociação entre políticas públicas, com foco na Política Nacional de Defesa, e o que deveria ser os reais interesses e a real identidade da Amazônia. A base teórica que deu sustentação a esta pesquisa está centrada no conceito de Segurança, tendo como foco a Teoria dos Estudos Feministas de Segurança e a Teoria Realista. Buscou-se compreender como essas diferentes perspectivas teóricas contribuem para a compreensão da imagem e da identidade do objeto de estudo aqui delimitado, qual seja, a Amazônia Brasileira. A conclusão aponta para a existência de uma dicotomia entre o pensamento oficial e o pensamento e realidade dos povos que vivem naquela região. Nessa análise, a compreensão dessa dicotomia e diferentes realidades teve a contribuição fundamental da Teoria dos Estudos Feministas de Segurança, cuja lente nos permitiu visualizar inseguranças aos povos e grupos sociais na Amazônia.
Peran Badan Usaha Milik Desa (Bum Desa) Dalam Penguatan Ekonomi Masyarakat Kelompok Tani Di Desa Ulaweng Cinnong Kecamatan Ulaweng Kabupaten Bone
Authors: Safa Asrul , Akib Haedar , Saleh Sirajuddin , Guntur Muhammad , S Muh Rizal
Published: March 2024

Penelitian ini merupakan penelitian deskriptif kualitatif. Tujuan dalam penelitian ini adalah untuk mengetahui peran badan usaha milik desa (bum desa) dalam penguatan ekonomi masyarakat kelompok tani di Desa Ulaweng Cinnong Kecamatan Ulaweng Kabupaten Bone, serta seperti apa pengelolaan BUM Desa Ulaweng Cinnong Kecamatan Ulaweng Kabupaten Bone. Adapun informan dalam penelitian ini adalah Kepala Desa, Ketua BUM Desa, Sekretaris BUM Desa, Kepala Unit perdagangan pupuk BUM, Ketua Kelompok, dan Masyarakat yang ada di Desa Ulaweng Cinnong. Teknik pengumpulan data yang digunakan adalah metode observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan menggunakan model Miles & Huber. Hasil penelitian menunjukkan bahwa bahwa pengelolaan usaha BUM Desa Ulaweng Cinnong berjalan dengan baik hal ini terlihat dari turut berpartisipasinya BUM Desa dalam membantu masyarakat petani untuk mengembangkan pertaniannya melalui BUM Desa, dengan memberikan sarana dan prasarana yang membantu para petani di Desa Ulaweng Cinnong. Adapun penguatan ekonomi di Desa Ulaweng Cinnong terlaksana dengan baik hal tersebut dilihat dari terpenuhinya aspek peran BUM Desa dalam penguatan ekonomi yaitu; meningkatkan kesejahteraan masyarakat, membantu melakukan pengawasan terhadap pelaksanaa penyelenggaraan kegiatan ekonomi desa dan membantu pemerintah desa dalam mengembangkan sumber potensi yang terdapat di desa menjadi potensi sumber ekonomi.
PENGARUH GAYA KEPEMIMPINAN TRANFORMASIONAL TERHADAP PRODUKTIVITAS KERJA PEGAWAI PT. ASURANSI KREDIT INDONESIA CABANG MAKASSAR
Authors: Rahmatia A.
Published: March 2024

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh gaya kepemimpinan transformasional terhadap produktivitas kerja pegawai pada PT. Asuransi kredit Indonesia cabang Makassar. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang dilakukan adalah melalui Observasi, Kuesioner, Dokumentasi. Sampel yang digunakan dalam penelitian ini adalah seluruh jumlah populasinya, yaitu sebanyak 40 responden. Data diperoleh dari hasil penelitian SPSS 25 yang terdiri dari uji validitas dan reabilitas, Teknik analisis data deskriptif dan analisis statistik inferensial.Hasil penelitian yang didapat menunjjukan bahwa indikator pada setiap variabel yang digunakan tersebut, dimana pada variabel gaya kepemimpinan transformasional menunjjukan bahwa indikator yang dipakai berada pada kategori Sangat Baik. Sedangkan untuk indikator Pada variabel produktivitas kerja pegawai menunjukkan pada kategori Sangat Baik. Berdasarkan hasil analisis strasitik inferensial diperoleh korelasi person (0,565) yang artinya terjadi hubungan yang sedang diantara kedua variabel tersebut. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara gaya kepemimpinan transformasional terhadap produktivitas kerja pegawai di PT.Asuransi kredit Indonesia cabang Makassar.
Pengaruh Human Capital Readiness Terhadap Kinerja Karyawan PT.PLN (PERSERO) Unit Pelaksana Transmisi Makassar
Authors: Mukminim Aisyah Ummul , Niswati Risma , Risal S Muh
Published: March 2024

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Human Capital Readiness Terhadap Kinerja Karyawan PT. PLN (Persero) Unit Pelaksana Transmisi Makassar. Penelitian ini menggunakan metode kuanitatif jenis penilitian deskriptif asosiatif dengan teknik pengumpulan data melalui observasi, kuesioner, dan dokumentasi. Sampel yang digunakan dalam penelitian ini adalah seluruh jumlah populasi yaitu 58 karyawan. Data penelitian ini diperoleh dari hasil olah data menggunakan aplikasi SPSS 25 yang terdiri dari uji validitas dan reliabilitas, teknik analisis data deskriptif dan analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel Human Capital Readiness dan Kinerja Karyawan PT. PLN (Persero) Unit Pelaksana Transmisi Makassar memiliki pengaruh yang signifikan. Hal itu dibuktikan berdasarkan hasil uji regresi linear sederhana dan uji koefisien korelasi sebesar 0,797 yang berarti bahwa hubungan antara Human Capital Readiness dengan Kinerja Karyawan adalah kuat. Koefisien determinasi diperoleh sebesar 0,636 yang berarti bahwa pengaruh Human Capital Readiness terhadap Kinerja Karyawan PT. PLN (Persero) Unit Pelaksana Transmisi Makassar memperoleh nilai sebesar 63,6% yang termasuk dalam interval kategori tinggi.
Analisis Kinerja Pegawai pada Biro Hukum Sekretariat Daerah Provinsi Sulawesi Tenggara
Authors: Rahmawati Nur , Ismayanti Iin , Fatoni Khusnul
Published: March 2024

Fokus masalah dalam penelitian ini adalah kinerja pegawai. Tujuan utama dari penelitian ini adalah untuk mengetahui kinerja pegawai pada Biro hukum Sekretariat Daerah Provinsi Sulawesi Tenggara dilihat pada aspek efektivitas dan efisiensi, otoritas dan tanggung jawab, disiplin, dan aspek inisiatif. Metode penelitian yang digunakan yaitu metode deskriptif dengan pendekatan kualitatif. Pengumpulan data menggunakan instrumen penelitian yang dijadikan pedoman bagi peneliti untuk melakukan wawancara kepada informan. Hasil penelitian menunjukkan bahwa kinerja pegawai pada Biro Hukum Sekretariat Daerah Provinsi Sulawesi Tenggara tergolong kurang optimal. Hasil penelitian tersebut didukung dari setiap aspek yang menjadi sub variabel dalam penelitian ini mulai dari aspek efektivitas dan efisiensi yang hasilnya cukup optimal, aspek otoritas dan tanggung jawab pegawai menunjukkan hasil yang cukup optimal, aspek kedisiplinan menunjukkan hasil yang kurang optimal, dan aspek inisiatif tergolong kurang optimal. Dari hasil penelitian tersebut melihat kinerja pegawai yang diperoleh baik itu melalui data primer dan data sekunder dapat disimpulkan bahwa kinerja pegawai pada Biro Hukum Sekretariat Daerah Provinsi Sulawesi Tenggara tergolong kurang optimal.
Era New Normal Terhadap Tingkat Kepuasan Pengunjung Pada Masa Pandemi Covid-19 di Pariwisata Pantai Pasir Putih Bira Bulukumba
Authors: Wahyuni Indah , Nur Andi Cudai , S Muh Rizal , To Taddampali Andi Caesar
Published: March 2024

This study aims to determine the new normal era on the level of visitor satisfaction in tourism on the white sand beach of Bira Bulukumba. This research uses quantitative methods. Data collection techniques used were observation and questionnaires. The population in this study was 64,191. The sampling method used is Isaac and Michael's table with a simple random sampling technique, as many as 346 people. The data obtained from the research results were processed using the SPSS 25 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis.          The results showed that the new normal was in the good category, the level of satisfaction was in the very good category. The results of inferential analysis show that there is a significant effect between the new normal on the level of visitor satisfaction at the White Sand Beach Tourism of Bira Bulukumba.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Macbook Apple di R Store Makassar
Authors: Ingga Nirwana , Darwis Muhammad , Baharuddin Aris
Published: March 2024

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Brand Image dan Harga Terhadap Keptusan Pembelian Macbook Apple di R Store Makassar. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang dilakukan adalah melalui observasi, kuisioner, dan dokumentasi. Populasi pada penelitian ini adalah 80 Pelanggan di R Store Makassar. Penentuan sampel yang digunakan dalam penelitian ini menggunakan rumus slovin. Data diperoleh dari hasil penelitian diolah dengan menggunakan analisis data dan menggunakan aplikasi SPSS yang terdiri dari uji validitas, dan reliabilitas. Teknik analisis data deskriptif dan analisis statistik inferensial.Hasil penelitian menunjukkan bahwa tiga indikator yang digunakan pada setiap variabel tersebut menunjukkan di mana brand image berada pada kategori sangat baik dan indikator pada variabel harga berada pada kategori sangat baik. Untuk indikator pada variabel jenjang karir berada pada kategori sangat baik. Berdasarakan uji korelasi terjadi hubungan yang kuat/tinggi diantara ketiga variabel tesebut. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Macbook Apple Di R Store Makassar.
Pengaruh Revitalisasi Pasar terhadap Pendapatan Pedagang Desa Batu-Batu Kecamatan Marioriawa Kabupaten Soppeng
Authors: Syahrul Muh , Bakhtiar Bakhtiar , Jamaluddin Jamaluddin
Published: March 2024

Penelitian ini mengkaji tentang pengaruh revitalisasi pasar terhadap pendapatan pedagang di Desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng. Tujuan penelitian ini adalah untuk mengetahui gambaran revitalisasi pasar di desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng, untuk mengetahui gambaran pendapatan pedagang di desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng, dan untuk mengetahui pengaruh revitalisasi pasar  terhadap pendapatan pedagang di desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng. Pendekatan penelitian ini adalah kuantitatif. Penelitian ini dilaksanakan di pasar sentral desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng. Sumber data dalam penelitian adalah pedagang pada desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng pada bulan juni sampai juli 2022. Teknik pengumpulan data berupa observasi, kuesioner, dan dokumentasi. Teknik analisis data berupa uji statistik, uji validitas, uji reliabilitas, uji normalitas, analisis deskriptif, analisis regresi linier sederhana, analisis koefisien korelasi, dan analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa indikator yang digunakan pada setiap variabel tersebut menunjukkan dimana revitalisasi pasar berada pada kategori sangat efektif. Indikator pada variabel pendapatan pedagang berada pada kategori sangat efektif. Berdasarkan uji korelasi terjadi hubungan yang sangat kuat diantara kedua variabel tersebut. Dapat disimpulkan bahwa terdapat pengaruh revitalisasi pasar terhadap pendapatan pedagang di desa Batu-Batu Kecamatan Marioriawa  Kabupaten Soppeng.