bluuebunny/crossref_metadata_2025 huggingface dataset:
Islamic View of Human Nature towards Education
Authors: Septiana
Published: November 2023

Human existence begins with weakness and inability which will then move towards strength. Humans can easily take advantage of the grace and gifts bestowed upon them, but humans must fulfill an obligation to their God. Human dignity before God is not measured by how high their rank and position, their lineage, or their wealth. But when Allah is measured, it is his piety. Humans from the Islamic perspective will still be born in a state of fitrah, namely holy, clean, free from all sins, and have a tendency to accept religion, faith and monotheism. Whether humans become good or bad is a result of education and environmental factors, not their original character. According to Abd al-Rahman al-Bani, quoted by an-Nahlawi, the task of Islamic education is to safeguard and maintain the nature of students, then develop and prepare all the potential they have, by directing the existing nature and potential towards goodness and perfection, and realizing a the program in a more gradual manner. (Nahlawi, 1996) Development of human nature can be done through various learning activities. Namely through an institution. The development of human nature can be done through learning activities. Namely through various institutions. What is meant by unfocused learning is through education at school only, but can also be done outside school, either in the family, community or through existing social and religious institutions. From an Islamic point of view, fitrah is a natural innate tendency from birth. The creation of a creature for the first time is in a natural structure, one of which is human, human since the beginning of his birth has had an innate religion or belief that is passed down from his parents. Apart from being a religion of nature, Islam is also in accordance with human religious instincts and even supports the needs and development of nature.
PKM Mandiri Pelatihan Aplikasi Spektroskopi IR Dalam Mengidentifikasi Struktur Molekul Bagi Mahasiswa Pendidikan Kimia Jurusan Kimia FMIPA UNM
Authors: Ahsan Sitti Faika , Herawati Netti , Muharram  , Pertiwi Nurlita , Dyah Darma Andayani
Published: November 2023

Mitra Pengabdian Kepada Masyarakat (PKM) ini adalah mahasiswa pendidikan kimia prodi Pendidikan Kimia, Jurusan Kimia Universitas Negeri Makassar. Mahasiswa kimia membutuhkan kemampuan dan konsep yang jelas tentang ilmu spektroskopi guna memahami symbol-simbol yang mewakili penentuan struktur suatu senyawa. terutama pemahaman tentang spektrum Spektrosfotometri Infra Merah (FTIR), hanya saja mahasiswa mendapatkan kesulitan  dalam mengolah hasil FTIR yang pada akhirnya  menjadi boomerang bagi mahasiswa kimia terutama bagi mahasiswa Pendidikan kimia. Spektrosfotometri Infra Merah (FTIR), adalah salah satu metode penentuan gugus fungsi suatu molekul berdasarkan interaksi molekul dengan radiasi elektromagnetik dengan kisaran Panjang gelombang 0.75-1000 µm. dengan menggunakan Metode Transfer ilmu dan pengetahuan (IPTEKS) yang dilakukan oleh tim pengabdi melalui proses mendengar, mengetahui, mencoba, mengevaluasi dan melaksanakan memberikan hasil yang cukup signifikan. Dimana dari hasil pretest yang sebelum hampir 60% belum dapat menginterpretasikan hasil kromatogram FTIR setelah mengikuti PKM ini, meningkat menjadi 70% mampu mengerjakan soal kromatogram FTIR, dimana berdasarkan survey hal ini disebabkan cara panitia PKM dalam menjelaskan materi sangat mudah dipahami oleh peserta.
DIGITAL SOCIALIZATION OF PRESCHOOLERS IN THE MIX OF ONLINE AND OFFLINE WORLDS
Authors: Salmanova Sabina , Tvardovskaya Alla , Novik Natalya
Published: November 2023

Relevance of the study. Digital socialization of preschool children
in the mixing of online and offl ine worlds is relevant in light of the rapidly
growing digitalization of society and the inclusion of preschool children
in the digital environment. Today’s world is changing at a tremendous rate,
and it is important to understand how these changes will affect children’s development.
The mix of online and offl ine worlds has become a part of today’s
children’s lives, and it causes the need to adapt to the new environment. Purpose
of the study is to examine the digital socialization of preschool children
in the mix of the real and virtual worlds. The sample included  people: 
children - years old,  parents. Research methods included conversation
with children, interview with parents, analysis of the results. Main results.
The results of the survey of parents showed that % allow their child to use
digital devices and do not monitor what platforms they use, % of parents
use digital platforms as a learning aspect in interaction with other people.
% of parents do not see the pluses of using digital technology in the socialization
of a child. The results of the conversation with children revealed that
more than half (%) replace communication in real life with virtual, %
of respondents communicate in real and virtual worlds, and % communicate
exclusively in life. Conclusion. The results showed that digital socialization
can have both positive and negative effects on the development of
preschoolers’ social communication skills. Digital environments can promote
socialization but can also lead to less time spent on more meaningful types of
communication. Digital technology can affect children’s social skills development and needs more research to determine how its use can be optimized for
children’s full socialization and development
STRATEGIES OF PROMOTING PROSOCIAL BEHAVIOURS AMONG CHILDREN (7-11 YRS) WHO WATCH CARTOONS
Authors: Kamina Mary Wambui
Published: November 2023

Children social formation is infl uenced by several factors. Some
of which include, play reading, and watching programs among others. While
psychologists are interested in the study of the child’s holistic development,
there are other people involved in the child’s socialization, for instance,
teachers, parents and the care givers. Other environmental factors that infl
uence child’s social development include play and school engagement. Children
also develop their behavior from the environment. The global st Development
in Technology has led utilization of online socialization by both
adults and children. In the current digitized world, cartoon watching is one
of the methods of child socialization. Cartoon watching may impact the child
either positively or negatively. This has necessitated the current study to investigate
strategies that may be included in promoting the positive infl uences
of cartoon watching versus the negative ones. In addition, children have
gained access to the digital gargets. There are cases when children are left on
their own as the parents and care givers engage in other day today activities.
Hence, child cartoon programs are not guided as may be expected. As much
as the parents, teachers and signifi cant others are responsible for monitoring
socialization of children, there are lapses where suffi cient monitoring of the
child is not availed. This contributes to the st century demand for work
engagement for such of provision of the family in the ever strained economy.
As a result, children are left to watch programs of their choice. In this regard,
this study will seek to establish strategies that may promote positive behavior
of a child. This study will be guided by the views of “the social cognitive
theory” by Albert Bandura (). The study will include the following objectives:
establishing the roles of different care givers who may be involved
in the child’s day to day interaction with the environment, the availability
of the digital gargets, time available for watching cartoons and ways of enhancing
prosocial behavior in carton watching. This study will suggest ways
of enhancing positive cartoon watching. The study will benefi t the parents,
psychologists and the school systems.
ONLINE COUNSELING FOR CHILDREN OF REFUGEE AND INTERNALLY DISPLACED FAMILIES:
BARRIERS AND DEVELOPMENT PROSPECTS
Authors: Devlicharova Rushania , Zasypkina Elena , Akimova Olga
Published: November 2023

Relevance. The problem of socio-psychological adaptation of refugee
and internally displaced families should be considered in the context
of the task of general adaptation for migrants and assistance provided at all
levels of government with the involvement of psychological and social services
of the Russian Federation. The use of online psychological assistance
technologies will help to solve a number of important issues related to the
speed of assistance, the availability of specialists, etc. The most vulnerable
social group are children and adolescents who face diffi culties in adapting
to school, in overcoming cultural shock, which does not contribute to full
integration into the Russian community. Childhood traumas, as a rule, are an
insurmountable barrier to socialization in the future, family, career, and civil.
There is a contradiction between the possibilities and limitations of online
counseling for children of refugee and internally displaced families. Objective
is to assess the barriers of psychological online counseling for children of
refugee and internally displaced families in the context of development. Materials
and methods of research included online counseling of children from
displaced families within the framework of the project “Life goes on”, implemented
with a grant from the President of the Russian Federation, presented
by the Presidential Grants Fund No. --.  online consultations
were conducted within the framework of the family system approach. Main
results. The main groups of factors affecting the quality of online counseling
for children in a situation of isolation from the usual social environment include the following: ) psychophysiological features (age, manifestations of
disinhibition, high level of anxiety, emotional lability, uncontrolled anger);
) the degree of severity of mental traumatization; ) the unpreparedness of
the family system for changes. The above factors make it possible to demonstrate
the imbalance between the needs and limitations of online care and
its proven therapeutic capability [Fedonnikov A. S., ]. Conclusion. Institutionalization
of psychological online counseling for families of refugees
and internally displaced people is a long-term process for the adaptation and
integration of children into the social order at a new place of residence.
USE OF VIDEO GAMES AND THEIR RELATIONSHIP WITH PROTECTIVE FACTORS OF MENTAL HEALTH
Authors: Castillo Evelyn Fernández
Published: November 2023

Using technology is a necessity these days. They are used not
only for entertainment purposes, but also for educational purposes, and are
also used as an alternative at work. There has been an increase in the use of
mobile devices by children and adolescents. At the same time, sleep disturbances,
fatigue and increased obesity are also noted, which is associated with
excessive use of various electronic devices: cell phones, televisions, tablets,
computers and game consoles. Technology addiction is characterized by an
inability to control behavior, the compulsion to carry it out, and discomfort if
the behavior is prevented or stopped, even if the subject is aware of its harm.
In the specifi c case of video game addiction, diffi culties arise in the socialization
process. The subject experiences emptiness, depression, or irritability
when not playing, and often neglects personal hygiene and conditions such
as sleep disorders. Thus, it can be argued that problematic video game use
is associated with several risk factors and mental health problems. In this
regard, authors such as Fernandez-Castillo E., Concepcion-Martinez A. and
Herrera-Jimenez L.F. (), in a study of  Cuban adolescents, found frequent
video game use. They found an age of onset of use between  and 
years and a pattern of recreational use, mainly during the week. Secondly,
it was found that during this stage of confi nement as a result of COVID-
they report an increase in the use of internet, social networks and also video
games compared to previous stages. Positive correlations were established
between the development of protective factors, prosocial behavior and the
decrease in dependence on video games, and between the presence of risk
factors and the increase in this dependence, with a more unfavorable situation
for males. It is necessary to develop intervention actions in this area.
PRESERVING THE HEALTH OF THE CHILD IN THE PROCESS OF SOCIALIZATION IN THE DIGITAL WORLD
Authors: Morozov Alexander
Published: November 2023

The relevance is due to the fact that one of the most important
tasks in the fi eld of education today is the problem of preserving the health
of students. A safe educational environment acts as a condition for effective
interpersonal interaction, contributing to the development of a psychologically
healthy personality. The aim is to study the conditions for preserving
the mental and physical health of a child in the process of socialization in the
digital world. Methods include the analysis of publications on the research
problem, observation, conversations with children, their parents, teachers,
questionnaires. The main results. The real study of the surrounding reality is
replaced by a virtual one, which sharply limits the possibilities of cognition.
The child’s brain does not receive experience, without which it cannot develop.
The most important parts of the brain responsible for concentration, empathy,
self-control, decision-making do not develop, leading to brain tissues
atrophy. Digitalization contributes to the loss of cognitive functions. First of
all, it affects thinking skills, a decrease in the ability to critically assess facts
and in the orientation in information fl ows, as well as in mental performance.
One of the identifi ed consequences of digitalization is the elimination of systemic
and analytical thinking in children: the brain loses the ability to construct
an image of the future, setting goals for itself. Conclusion. The problem
of health preservation in the conditions of digital socialization is reaching
the level of a national one having one of the highest priorities. This is the
only way we can preserve the main strategic resource that forms the basis of
the potential of any state ad its future. Accelerated progress towards global
digitalization, as well as consideration of the possibility of its introduction
into the education system, require deep and comprehensive research, analysis
and generalization.
SOCIAL NETWORKS AND MENTAL HEALTH IN CHILDHOOD AND ADOLESCENCE: A REVIEW OF THE STATE OF THE ART IN SPANISH AND ENGLISH SPEAKING COUNTRIES
Authors: Palma Cristian
Published: November 2023

Social networks constitute an emerging socialization ecosystem
on which new research questions and evidence of their impact on different
aspects of social life and human psychology continue to be produced. These
imply a challenge for society, for science and for the formulation of public
policies aimed at regulating their uses and preventing their negative effects
on psychosocial variables. Childhood and adolescence are two critical stages
of the life cycle for socialization, personality construction and mental health,
in which there is permanent exposure to social networks and their effects.
It is therefore necessary to ask ourselves how these networks infl uence the
mental health and development of children and adolescents. The present literature
review aims to identify and analyze the research production in relation
to the use of social networks by children and adolescents and their
psychosocial and mental health consequences. The review covers the period
of the last ten years and covers research production in Spanish-speaking and
English-speaking countries. Five lines are identifi ed in which information on
the infl uence of social networks on mental health can be organized: biological
and behavioral consequences, association with psychopathological variables,
association with other individual psychological variables, risk factors,
protection factors, and opportunities in the use of social networks, and social
networks and identity construction. The fi ndings allow to generate a public
refl ection on the regulation and promotion of the uses of social networks for
this population and the prevention of risk factors for their mental health
FEATURES OF COMPUTER ADDICTION IN ADOLESCENTS FROM COMPLETE AND SINGLE-PARENT FAMILIES
Authors: Pankratova Irina
Published: November 2023

Today, virtual reality is becoming the reality where teenagers
spend most of their time, often this develops into addiction. As psychotherapist
V. A. Burova notes, the term “dependence” (addiction) was “borrowed
from the lexicon of psychiatrists to facilitate the identifi cation of the problem
of the Internet by associating it with characteristic social and psychological
problems. The problem of computer addiction in adolescents arose most
acutely during the period of rapid development of information technology
and modern children do not imagine their life, leisure and study without a
computer. Psychologists are sounding the alarm that computer games cause
addiction, which is analogous to drug addiction. Currently, the computer
takes the fi rst place in importance in the life of a teenager. Teenagers are
mostly at risk. This diffi cult period of puberty exposes many acute problems
and imperfections of young people. Many people fail to cope with the internal
and external confl icts that have arisen, as a result, there appears a
desire to escape from reality, which contributes to the emergence of computer
addiction. The purpose of our study is to study the features of computer
addiction in adolescents from complete and single-parent families. For the
study, we used the Kimberly-Young test for Internet addiction and screening
diagnostics of computer addiction. Our study involved  adolescents aged
- years. Adolescents are showing an average level of Internet addiction.
This means that most teenagers are at risk of Internet addiction. Among the
adolescents surveyed, almost an equal number of people are at the stage of
passion and at the fi rst stage of computer addiction, while a small number of
respondents were identifi ed at extreme values. The second stage of dependence
was not revealed among the respondents.
KNOWLEDGE ABOUT ORAL HYGIENE IN ADOLESCENTS OF A SECONDARY SCHOOL: INFLUENCE OF THE COMMUNICATIVE DIMENSION
Authors: Caldevilla Mohamed Azís Pérez , Niebla Carolina Balmaseda , González Jennifer Hernández
Published: November 2023

Relevance. Communication regarded as an external condition
that permits the psychological development of subjects, turns into a useful
tool in the area of health to modify lifestyles, especially when patients are in
their childhood years. The Cuban National Program for Dentistry Attention
to the People establishes children and adolescents among their prioritized
groups. For these ages, it proposes educational programs that, from the communicative
dimension, seek to increase the knowledge about oral health with
various educational techniques. The undertaken research resulted valuable
because it demonstrated the infl uence of the communicative dimension in
education on oral health, validating the educational techniques used as effective.
Purpose is to determine if the educational and communicative techniques
of the palm tree, the talk, the demonstration and group dynamics on
the topics of oral hygiene infl uence the knowledge of eighth-grade students
of the Secondary School “Felipe Poey” in Plaza municipality. Methods. Research
with a quantitative approach was undertaken of a quasi- experimental
design with pretest and post-test. The study involved the intact groups from
the Secondary School “Felipe Poey” in Plaza municipality, Havana, in the
period April-May, . A non-probability sampling of volunteer participants,
including  students from  groups of adolescents who gave their consent
after being discussed what the workshop was going to be about was analyzed.
Results. The level of knowledge about oral hygiene in the adolescents before
the workshop was low. Once the techniques were applied, the level of knowledge
increased in .% of the studied cases, meaning they increased to medium
and high level after the intervention. Conclusion. The educational and
communicative techniques of the palm tree, the talk, the demonstration and
group dynamic on the topics of oral hygiene, were effective due to the augmentation of knowledge of the eighth-grade students from the Secondary
School “Felipe Poey” in Plaza municipality
Control de Enfermería en Personas con Diabetes Gestacional en Embarazadas de la Argentina
Authors: Gutiérrez Lucas , Martínez Luisa
Published: November 2023

La diabetes gestacional es una afección que afecta a un número significativo de mujeres embarazadas en todo el mundo, y está asociada con un mayor riesgo de complicaciones para la madre y el feto. La atención y el seguimiento adecuados son esenciales para garantizar un embarazo y un parto saludables. La enfermería desempeña un papel crucial en el manejo de la diabetes gestacional, brindando apoyo integral a las mujeres embarazadas y sus familias. El estudio realizado en Argentina investiga el papel del control de enfermería en personas con diabetes gestacional en embarazadas y se llevó a cabo a través de un enfoque descriptivo cuantitativo. Los resultados son valiosos para identificar las mejores prácticas en el manejo de la diabetes gestacional y mejorar la atención y el apoyo a las mujeres embarazadas que viven con esta condición. La investigación en este campo es relevante tanto social como científicamente, ya que puede contribuir a una comprensión más profunda de la diabetes gestacional y a la identificación de las mejores prácticas para su manejo. Además, es importante investigar la eficacia del control de enfermería en este grupo de pacientes y garantizar que reciban una atención óptima durante todo el proceso. En definitiva, el estudio realizado es un paso importante en la investigación sobre la diabetes gestacional y en la mejora de la atención a las mujeres embarazadas que viven con esta afección.
Impact of Utilitarian and Hedonic Value on Satisfaction and Food Truck’s Visit Intention
Authors: Mohd Ramly Suhaily , Abdol Ghapar Farha , Abdul Halim Nik Haslizawaty , Kasim Che Siti Mahani , Jailani Norliana , Omar Nor Asiah
Published: November 2023

The study aims to assess the relationship between utilitarian and hedonic values, and customer satisfaction and visit intention in the context of food truck dining in Malaysia. Survey responses from 592 food truck customers were collected through customer intercept and an online survey. SPSS and PLS structural equation modelling were used to analyze the data and to examine the research hypotheses. Both hedonic and utilitarian value significantly influences customer satisfaction and visit intention. The result further indicates a significant relationship between customer satisfaction and visit intention to the food truck. The study contributes to the literature on food truck patronage and provides valuable insights for food truck operators and entrepreneurs aiming to explore in food truck business. The finding of this study is helpful for food truck operator who wants to succeed in this industry. Additionally, a government agency can also highlight the relevant key attributes of food truck dining to a young entrepreneur who intends to pursue the food truck business.
PACKET THRESHOLD ALGORITHM COUPLED WITH MACHINE LEARNING FOR DDoS CLASSIFICATION ATTACKS
Authors: Mohd Yusof Mohd Azahari , Abd Samad Nor Hafiza , Adnan Rukhiyah
Published: November 2023

Today, DDoS attacks are the most common Internet threats. DDoS attacks are generated by attackers from anywhere to disable a company's servers from being accessed by users worldwide. An attacker can easily launch one or more types of DDoS attacks at a time. DDoS attacks that can be generated by attackers include Slowloris, UDP flood, Smurf, HTTP flood, TCP SYN flood and more. Therefore, we have proposed a technique called the Packet Threshold Algorithm (PTA) in this paper, where it is combined with several machine learning to classify normal packet and DDoS attacks, namely UDP flood, Smurf, TCP SYN flood and Ping of Death. There are four machine learning, which are K-Nearest Neighbor (KNN), Naïve Bayes, Logistic Regression and Support Vector Machine (SVM) combined with the Packet Threshold Algorithm (PTA) to reduce the false positive rate to obtain high detection accuracy. Among the four combinations of techniques, PTA-KNN has been considered the best technique in the context of the reduction of false positive rates. The determination of this best technique is based on the PTA-KNN has achieved the highest detection accuracy (99.83%) compared to the other three techniques with only a 0.02% false positive rate. The determination of this best technique is based on the PTA-KNN has achieved the highest detection accuracy (99.83%) compared to the other three techniques with only a 0.02% false positive rate.
Online learning condition during covid-19 pandemic among public university students
Authors: VICTOR STEPHANIE , Arif Ainnatasha , Yusuf Sarina , Chaniago Rizky Hafiz
Published: November 2023

The Covid-19 pandemic has led to unexpected changes in all Institut Pengajian Tinggi Awam (IPTA) operations. In the course of the lockdown, there had been a sudden shift in the educational system from face-to-face instruction to online instruction. Studies have shown that progress in online learning and teaching will be considerably more successful if all students have access to a conducive and healthy learning environment. Thus, the present study seeks to determine the level of online learning conditions during the pandemic among IPTA students. A total of 410 students between the ages of 18 to 32 from 20 IPTAs were selected randomly to participate in the study by answering a series of survey form. Several factors, including insufficient access to appropriate ICT devices, constant internet disruption, and a lack of enthusiasm or motivation to study online, contributed to the study's findings, which indicated a need for improvement in the level of online learning condition among university students during the Covid-19 pandemic. Consequently, students who received appropriate information from their educators and perceived the enjoyment and usefulness of the learning sessions will have greater advantages in dealing with learning processes during the COVID-19 pandemic when compared to students who did not share the same feelings and treatment.
The relationship between the impact of social media and students’ academic performance.
Authors: Ahmad Nizam Nur Nadia Roslynna , Mohd Azaman Nur Faiza , Ibrahim Muhamad Shamsul
Published: November 2023

Social media usage such as TikTok, Instagram and Twitter has increased since it was introduced in early 2000. There are many pros and cons to social media. It makes social media study are fascinating. Many studies have been conducted to measure social media usage in society. One of the essential related studies is social media impact on education. It is a popular study among researchers because of the negative impact caused by social media. Social media caused many students to become distracted from their studies. Educators also expressed concern that many students were failing to complete their assignments due to their excessive use of social media. Therefore, this study was carried out to identify the relationship between the impact of social media and students’ academic performance. This study used an online survey to gather feedback from respondents via a Google Form questionnaire that was distributed via WhatsApp, Telegram, and Instagram. The study collected 333 responses from the study population. The respondents are millennials from Kolej Universiti Poly-Tech MARA, Kuala Lumpur, in their mid-teens and mid-twenties. The researchers carried out the descriptive and inferential analyses. SPSS was used to determine the reliability and validity of the collected data. The finding indicated that all the tested hypotheses are supported with moderate relationship strength. The study findings revealed that time appropriateness, health addiction and distraction are related to students' academic performance.
Tourist Satisfaction, Destination Image, Loyalty and Revisit Intention to Malaysia’s National Parks.
Authors: Morshed Md Moinuddin , Hashim Raemah Abdullah , Mahmood Rosli
Published: November 2023

The emergence of the tourism sector is creating thousands of job opportunities in the industry. It is one of the significant economic growth contributors in Malaysia. Realising the importance of this industry, this study aims to provide an overview of the critical determinants of tourists’ revisit intention to Malaysia’s national parks. To contemplate possible factors for revisit intention, the study will investigate the relationship between tourist satisfaction, destination image, loyalty and revisit intention. This study is conceptual. A comprehensive review will be presented based on the most recently selected literature from an academic journal and relevant online platforms. However, as mentioned in the conceptual analysis, this study focuses less on the critical and comprehensive outcomes of revisiting the intention of Malaysia’s national parks. Based on the thorough literature, this study attempts to find academic and industry perspective contributions that engage with ecotourism, one of the potential tourism industry sectors. The study will provide a holistic pedagogy to destination management authorities to focus on the related factors for domestic tourist revisit intention. The practical implication of this study is to assist and provide clear ideas to the national park management authorities about the determinants of domestic tourist revisit intention. By providing a glimpse of tourist revisit intention factors, the national park management can implement strategies to increase the rate of revisiting tourists. Nevertheless, national park management may implement these factors as part of recovery strategies after covid 19 pandemic, especially to encourage domestic tourists for reviewing. This study exposes the potential and possibility of the massive impact of ecotourism on the Malaysian tourism industry. Consequently, the study will suggest some critical sustainable resilience strategies which can support tourists’ revisit intention to Malaysia’s national park. The study finding will be original in their form and will be a unique attempt. Therefore, the study observations will be precious to all the stakeholders and policymakers of Malaysia’s ecotourism sector.
Enhancing Corporate Social Responsibility (CSR) Communication and Stakeholder Engagement: Strategies for Building Trust and Fostering Social Impact.
Authors: Salman Nur Arisya , Ishak Nisrin
Published: November 2023

This research aims to explore the challenges and opportunities associated with corporate social responsibility (CSR) communication and stakeholder engagement in contemporary business settings. The significance of CSR has grown globally, as organizations are expected to go beyond legal requirements and address the needs and expectations of various stakeholder groups. However, several issues hinder the effective implementation and communication of CSR initiatives. These include a lack of knowledge and experience in CSR sustainability, inadequate skills within public relations teams, employees' commitment and satisfaction, and growing public skepticism towards CSR goals. The research seeks to investigate how businesses can enhance their CSR communication strategies to build trust, reduce skepticism, and foster meaningful social impact. It will examine the role of social media as a platform for disseminating CSR messages, the relationship between CSR activities and organizational citizenship behavior, and the importance of clear communication channels between organizations and the public. Findings from this study will provide practical insights for businesses in optimizing their CSR communication efforts, strengthening stakeholder engagement, and contributing positively to society.
Analisis Tahap Kepuasan Pelajar Universiti Awam (UA) Terhadap Strategi Komunikasi Krisis Dalam Kenyataan Media Oleh Kementerian Pengajian Tinggi (KPT).
Authors: Suhaimi Muhamad Shukur , Bahari Khairul Azam
Published: November 2023

Kementerian Pengajian Tinggi (KPT) sedang bergelut dengan masalah komunikasi krisis akibat persepsi negatif yang diterima daripada pelajar Universiti Awam (UA) terhadap kenyataan media yang dikeluarkan. Justeru, tujuan kajian ini dijalankan adalah untuk melihat tahap kepuasan pelajar UA terhadap kenyataan media yang dikeluarkan oleh KPT. Kajian ini dijalankan adalah untuk mencapai objektif tersebut; menganalisis tahap kepuasan pelajar UA terhadap strategi tindak balas krisis yang digunakan dalam kenyataan media oleh KPT bermula Mac hingga Oktober 2020. Pendekatan kuantitatif telah digunakan dalam kajian ini. Pengkaji menggunakan teknik persampelan rawak jenis persampelan berkelompok. Dalam pembinaan item soalan, analisis isi kandungan kenyataan media telah dilakukan terlebih dahulu. Setelah selesai pengekodan strategi tindak balas krisis pada kenyataan media yang dikeluarkan oleh KPT, pengkaji akan membina instrumen kajian sendiri. Seterusnya, borang soal selidik diedarkan secara dalam talian. Hasil kajian analisis deskriptif menunjukkan bahawa tahap kepuasan pelajar UA adalah tinggi. Hal ini kerana tahap kepuasan pelajar UA yang tinggi menunjukkan usaha KPT menggunakan strategi komunikasi krisis berjaya menangani ancaman persepsi negatif. Kesimpulannya, perkhidmatan yang diberikan oleh KPT terhadap pelajar UA melalui strategi tindak balas krisis pada kenyataan media KPT diterima baik oleh pelajar UA. Hasil dapatan kajian ini sangat berguna kepada pengkaji pada masa hadapan dalam bidang komunikasi krisis. Hasil kajian ini juga dapat menjadi rujukan KPT dalam memahami lebih mendalam berkaitan tahap kepuasan pelajar terhadap strategi tindak balas krisis yang digunakan dalam kenyataan media mereka.
The preliminary study: online tools for e-learning and student satisfaction.
Authors: Khairul Filda Nur Khalis , Sairudin Siti Nurain Syahirah , Ibrahim Muhamad Shamsul , Yusuf Sarina
Published: November 2023

Kemajuan teknologi komunikasi membawa impak kepada banyak sektor termasuk pendidikan. Dalam sektor pendidikan, banyak institusi pengajian tinggi telah melaksanakan e-pembelajaran dalam proses pengajaran dan pembelajaran mereka. E-pembelajaran menjadi norma baharu dalam pengajaran dan pembelajaran, terutamanya semasa pandemik. Selain itu, e-pembelajaran juga menjadi salah satu alat pemasaran institusi pendidikan untuk menarik golongan dewasa yang bekerja untuk melanjutkan pelajaran ke peringkat yang lebih tinggi. E-pembelajaran dianggap sebagai alternatif terbaik untuk membantu orang dewasa yang bekerja mendapatkan tahap pendidikan yang lebih baik untuk kenaikan pangkat. Di samping itu, e-pembelajaran diutamakan kerana ia mudah dan fleksibel, mudah dikemas kini kandungan subjek, meningkatkan kemahiran dan pengetahuan pelajar menggunakan teknologi, dan yuran yang lebih murah daripada kelas fizikal. Kajian telah menjalankan tinjauan dalam talian terhadap 100 responden untuk mengukur kebolehpercayaan instrumen kajian sebelum pengumpulan data sebenar. Kajian ini menggunakan pendekatan persampelan kuota untuk mengumpul maklum balas. Instrumen kajian dianggap boleh dipercayai kerana analisis kebolehpercayaan menunjukkan lebih daripada 0.8. Pra-analisis menunjukkan alat dalam talian yang dikaji, iaitu e-mel, rangkaian sosial, dan portal web, menunjukkan kepuasan pelajar yang berkait sederhana. Kajian ini menjangkakan dapatan yang sama diperolehi bagi pengumpulan data sebenar yang serupa dengan dapatan terdahulu yang disarankan oleh para sarjana.

The advancement in communication technology brings an impact on many sectors, including education. In the education sector, many tertiary institutions have implemented e-learning in their teaching and learning processes. E-learning is becoming a new norm in teaching and learning, especially during the pandemic. Besides, e-learning also becomes one of the marketing tools for the education institution to attract working adults to pursue their studies at a higher level. E-learning is perceived as the best alternative to help working adults get better education levels for a job promotion. In addition, e-learning is preferred because it is convenient and flexible, easy to update subject content, increases student skill and knowledge using technology, and the fees are cheaper than the physical class. The study conducted an online survey of 100 respondents to measure the research instrument reliability before the actual data collection. The study used a quota sampling approach to collect the response. The research instrument is considered reliable because the reliability analysis indicated more than 0.8. The pre-analysis indicated the studied online tools, namely email, social network, and web portal, showed moderately related student satisfaction. The study expects similar findings to be obtained for the actual data collection similar to the previous finding suggested by the scholars.
The relationship between online advertisement methods and their effectiveness
Authors: Shukri Shafikah , Wan Marzuki Wan Muhammad Muizzudin
Published: November 2023

Pengiklanan dalam talian telah menjadi salah satu alat yang menggunakan internet sebagai medium pemasaran di seluruh dunia untuk menghantar mesej promosi kepada individu di seluruh dunia di dunia hari ini. Pengiklanan dalam talian digunakan oleh perniagaan dan organisasi untuk mempromosikan produk dan perkhidmatan mereka. Terdapat lebih empat bilion pengguna Internet di planet ini. Ini menyediakan iklan dalam talian dengan rangsangan yang besar. Idea bahawa peningkatan pesat dalam hasil pengiklanan dalam talian menunjukkan kebolehlaksanaan pengiklanan web global sebagai alternatif kepada media tradisional semakin berkembang disebabkan oleh peningkatan dalam pengiklanan Internet. Pengiklanan dalam talian boleh disesuaikan, menjadikannya lebih mudah untuk perniagaan mengubah produk dan perkhidmatan mereka. Tujuan utama kajian ini adalah untuk mengenal pasti hubungan antara kaedah pengiklanan dalam talian dan keberkesanannya. Tinjauan itu mengumpul maklum balas daripada 300 responden. Soal selidik dalam talian disebarkan dalam kumpulan Facebook usahawan kerana peserta kebanyakannya adalah usahawan. Data ini dianalisis secara deskriptif dan melalui analisis inferensi. Kajian mendapati bahawa semua strategi pengiklanan dalam talian, seperti SEO, PPC, dan media sosial, adalah alat pengiklanan yang berkesan. Hasil kajian adalah penting dalam mengembangkan metodologi kajian literatur untuk pengiklanan internet dan menjadikannya relevan kepada semua pemilik perniagaan.

Online advertising has become one of the tools that use the internet as a worldwide marketing medium to send promotional messages to individuals all over the world in today's world. Online advertising is used by businesses and organisations to promote their products and services. There are over four billion Internet users on the planet. This provides online advertisements with a considerable boost. The idea that a rapid increase in online advertising revenues demonstrates the feasibility of global web advertising as an alternative to traditional media is growing due to the rise in Internet advertising. Online advertising is adaptable, making it easier for businesses to alter their products and services. This study's primary purpose is to identify the relationship between online advertisements method and their effectiveness. The survey collected responses from 300 respondents. The online questionnaires are disseminated in an entrepreneur Facebook group because the participants were primarily entrepreneurs. This data was analysed descriptively and through inferential analysis. The study found that all online advertising strategies, such as SEO, PPC, and social media, are effective advertising tools. The study outcomes are critical in expanding the literature review methodologies for internet advertising and making them relevant to all business owners.
The influence of service quality towards customer satisfaction with low-cost airlines in Malaysia.
Authors: Yasim Muhammad Al-Amin , Ahmad Zaini Ahmad Fauzi
Published: November 2023

The purpose of this research is to examine the influence of service quality towards customer satisfaction with low-cost airlines in Malaysia. This study examines the effect of the five service quality factors, tangibility, reliability, responsiveness, assurance and empathy, on customer satisfaction. It further discusses the relationship of tangibility, reliability, responsiveness, assurance and empathy towards customer satisfaction. A sample of 109 respondents who had flight experiences with low-cost airlines was examined using the Statistical Package for Social Sciences. This study used descriptive statistics and multiple regressions to analyze the effects among the variables. The researcher discovered that only assurance and empathy have a significant positive relationship towards customer satisfaction. The other three factors; tangibility, reliability and responsiveness have no significant relationship towards customer satisfaction. This research contributes to the literature on customer satisfaction and service quality, comprehensively in the dimension of service quality which is tangibility, reliability, responsiveness, assurance and empathy of the respondents in the low-cost airline industry. Therefore, the research is valuable for the education sector, educators, airline industry management and future researchers.
The Relationship between Work Experience and The Job Performance of Technical Lecturers
Authors: Marani* Mardiana , Mohd Tahir Hirnissa , Abu Seman Shahri
Published: November 2023

The challenge of TVET institutions is to gain people’s acceptance of the quality of the ecosystem that develops competent graduates who benefit the nation and industry. However, the competencies of teaching staff gain people debate on the reform of improving the qualification of teaching staff. This study presents the idea and relationship between work experience and job performance of technical lecturers in an organisation. It is recommended that more experienced teachers be employed to be more positive on people’s acceptance of TVET institutions and work performance. The performance of the lecturers in TVET is important to make the Technical Schools and Colleges in Malaysia select institutions for parents to send their children to and choose the TVET field as a carrier path. This paper discusses the issues of improving TVET lecturers with experience and strategies introduced to overcome the negative perception toward the competencies of technical teaching staff as curriculum relevancy. Based on the literature, this study attempt to find the link between improving the quality of teachers in TVET related to raising the quality of technical and vocational education and enhancing job performance.
The Teacher’s Approaches in Teaching English Literature Component: A Systematic Literature Review
Authors: Nawawi Nurul Nadiah , Mohd Kamil Farhana
Published: November 2023

This systematic literature review examines the teaching approaches and challenges encountered in teaching English literature in Malaysia since its inclusion in the curriculum in 2000. Twenty articles and six systematic literature reviews from 2015 to 2022 were analyzed using the PRISMA review technique. The findings reveal various approaches employed, including information-based, paraphrastic, stylistic, language-based, reader response, and moral philosophical approaches. These approaches utilize different activities to engage students in literature learning. The review also identifies common challenges faced by teachers, such as students' attitudes, limited language proficiency, inadequate teacher training, and large class sizes. By addressing these challenges, educators can create a conducive learning environment with appropriate facilities to enhance the teaching and learning process of literature. This review aims to provide valuable insights to educators in improving literature education and achieving positive learning outcomes.
The Impact of Leadership Style on MRSM Performance moderated by Tacit Knowledge
Authors: Ahmad Johari Zaliyatun Azlila , Jali Muhammad Nizam Jali , Ahmad Zaini Ahmad Fauzi , Megat Ibrahim Nan Zakiah
Published: November 2023

Leadership is significant to organization performance especially in school. In Malaysia government school, Ministry of Education (MOE) designing with the level of efficiency of leaders in school to achieve mission. In Maktab Rendah Sains MARA (MRSM), a study applied to define which leadership style that give impact to organizational performance and MRSM objectives. However, distributed leadership is a form leadership that is foremost in the current educational revelation to future success. To this research, distributed leads to an unstainable performance of MRSM. The main data of the study were collected through questionnaire from 4823 MRSM teachers in Malaysia. The SPPS approach was used to evaluate the data and subsequently to solve hypotheses and achieve research goal. To inquire support to one of the hypotheses interviews to principal of MRSM was used through semi structure interview. This article comprises recommendations on distributed leadership implemented in MRSM towards performance moderated by tacit knowledge.
Virtual Reality images as a tool in hotel promotions: is it effective and worth investment?
Authors: Slevitch Lisa , Chandrasekera Tilanka , Mejia Puig Luis
Published: November 2023

This report examines how traditional photos compare to two different types of virtual reality (VR) images (static and 360°) when used as promotional tools for hotels. An experimental study by Slevitch et al.(2022), which utilized multiple types of measures, served as the foundation for the recommendations. The results showed that static VR images performed the same way as traditional photos, however the 360° VR images had a more positive impact on participants’ emotional responses and were more engaging than other images. This suggests that 360° VR images are better for hotel promotions, especially when initial impressions, such as interest and excitement are the main concern. The results also showed that using physiological measurements (i.e. fNIR, skin conductivity, and eye tracking devices) can give a more accurate picture of how people feel about something than just asking them in a survey.