bluuebunny/crossref_metadata_2025 huggingface dataset:
El Papel de las PGE en el Rendimiento Financiero de Microempresas Emprendedoras para el Desarrollo Socioeconómico Regional
Authors: López-Lemus Jorge Armando
Published: April 2020

Propósito. Conocer el grado de influencia que ejerce las prácticas de gestión empresarial sobre el rendimiento financiero de las microempresas emprendedoras para el desarrollo socio económico regional. Metodología: El diseño metodológico empleado fue cuantitativo, explicativo, observacional y transversal. Se analizaron 127 jóvenes emprendedores del estado de Guanajuato, México. Se desarrolló un modelo SEM cuyos índices de bondad y ajuste (X2=172.386 gl= 101; CFI = 0.942 y TLI=0.932; RMSEA= .07) son ser aceptables Resultados: Se encontró una relación positiva y significativa entre las prácticas de gestión empresarial y el rendimiento financiero de las microempresas emprendedoras. Asimismo, las prácticas de gestión empresarial influyen positiva y significativamente sobre el rendimiento financiero de las microempresas emprendedoras en el estado de Guanajuato, México.
El uso de captura de movimiento corporal para el análisis de discapacidades en miembros superior o inferior: Caso de uso: hemiplejia
Authors: Briseño Cerón Abraham , Domínguez Ramírez Omar A. , Saucedo Ugalde Ismaylia
Published: April 2020

All objects can have movement and their study is important to perform a characterizationas natural as possible. The locomotion movement of the human skeletal system is complex. Analysis,modeling and representation of the movements is a difficult task, the development of information technologies to capture motion trajectories, allow to save time and effort for the design and development of support tools for areas such as physiotherapy. In this research we use a motion capture device with eight cameras, 34 markers organized which are placed to identify each body segment and basic bodyarticulation. The capture and representation of body movements in hemiplegia people is using with3D tools, allowing to check, calculate and simulate continuously and have reliable results about this disability.
La migración del software educativo “Edu TIC” a una plataforma FLOSS accesible vía Web
Authors: Alderete Romina , Marino Sonia I. , Primorac Carlos , Escalante Jaquelina , Godoy Maria Viviana
Published: April 2020

The paper presents an educational software migration for teaching-learning activities ofprimary school level in the area of Spanish Language. The work consists of the following sections.The first section presents a nover view to contextualize the work and the results obtained before migration software. The second section summarizes the methodology applied, based on Software Engineeringand Educational Software. The third section describes product features. Finally, some conclusions are presented, emphasizing that this software contributes to primary education. It was generated asolution to specific need of the education system, in order to contribute to the development of the context through the implementation software product of social impact and value added in relation to ICT in society.
Antropología en el patrimonio construido: Una visión integradora necesaria en el Baix Empordà (España)
Authors: Alcindor Mónica , Roselló Oriol
Published: April 2020

Throughout the last decades of the last century, the number of buildings that are now considered part of our cultural heritage has been increasing. This increase reflects the perceptions thatpre-industrial society in which these buildings were built is gone. We stand in front of anonymous buildings which acquire a character of singularity, for both it's rural past memory that we know won't come back and the perception of the draw backs of a hyper-industrialized society that, at the same time, foster a sense of bucolic by gone society. There is an awareness and therefore a more detailed analysis and study of the intervention manners. But a too partial study as usually occurs in the case of architects, in many occasion prevents from perceiving the totality of overall reality in which we move and the invisible connections which are really directing our actions. This inability to perceive the real limitations leads to a homogenization on the constructive solutions which avoid any action prior criteria since the market forces, the values of society and certain disaffection on the architect's guild, boost construction uniformity.
La Técnica como Manera Humana de Forjar la Vida: Perspectivas filosófico-pedagógicas de la "Meditación de la técnica"
Authors: Almeida Margarida
Published: April 2020

Ortega's reflection on Technique articulates with his entire metaphysical, anthropological, ethical thinking and so the original features of a theory with great importance from the educationaland cultural standpoint of view. Especially in Meditación de la técnica, the author maintains the thesis that, if through technique man creates a "second nature", it doesn't mean necessarily dehumanization. However, actual human aspirations are essential to each of us to be fulfilled in his or hertechnical dimension. Using Ortega's language, the technique that distinguishes our species entails(and no educator can forget it) fantasy, desires, life projects that make human beings so special.
Para una Ética Orteguiana de la Técnica: Monsieur Homais, el gitano y el esquimal como paradigmas
Authors: Fonck Béatrice
Published: April 2020

A systematic analysis of the evolution of Ortega y Gasset's thoughts on the role of technology in the crisis of modernity with as a starting point three recurrent paradigmatic figures in his work,which reveal how his rhetoric strategies are determined by his philosophical research.
Un Ortega sin Weimar: tecnología y entendimiento agente en "La idea de principio en Leibniz"
Authors: Quintanilla Navarro Ignacio
Published: April 2020

Between 1935 and 1951 Ortega wrote almost nothing about technology. This silence is analized form the point of view of “La Idea de Principio en Leibniz”. The conclusion is that Ortega returns to a productive-pragmatic interpretation of the human live as ejecution –like the expressed in the “Meditación de la técnica”– when he needs to take distance from Heidegger. This argumental line, forgotten in the 30s, is taken again in the 50s, with a project of modal ontology, also frustrated. In this project, the question for the possibility of the being appears more radical than the question for the being himself. This work tries to reconstruct the argumentation that Ortega does not complete and to justify the exemplary value that has this event in order to understand the situation of the philosophy oftechnology at the present.
Artefactos y paisajes de cultura artificial
Authors: Broncano Fernando
Published: April 2020

À propos of the importance given by Ortega to the environment, in this work we understandthe environment from the anthropological notion of material culture as a horizon of possibilities created by artifacts. We first examine the functionalist notion of artifacts and extend it to an analogy  between artifacts and concepts.
“La victoria de la técnica”, según Ortega y Gasset (una alternativa a Heidegger)
Authors: Conill Sancho Jesús
Published: April 2020

Ortega y Gasset's "Mediation on Technique" is part of his historical diagnostic of modern  and contemporary life, wich we can resume by means of the expression "the victory of technique". But, secondly, Ortegian reflections upon technique is decisive for understanding human being, its reason and universal history. And, thirdly, it represents an alternative to the herdeggerian way, not only in relation to technique, but to philosophical thinking in general, although wothout accepting naturalism as way out.
“El centauro Quirón”
Authors: González Quirós José Luis
Published: April 2020

As so often happens with the philosophy of Ortega, a beautiful metaphor serves as a solution to reconcile two versions in tension within his thought. First, Ortega is loyal to an image os the techniques as a creature of desire and as a generator of problems, to a conventional view of the technique than the majority of his contemporaries, the technique as discovery of the possibility, as the creation of a new world that is possible because the reality is revealed in its requirements as something broader and more complex, more seductive. The technique can be like the centaur Chiron, who was the master of the Greeks, wich leads us to a more complex understanding of the reality, of our being in it, and as such, a new philosophical way to seize what things are and can be, the meaning of our life.
Tecnología y educación: impacto en la elección de universidad
Authors: Fondevila Gascón Joan Francesc , Beriain Bañares Ana , Del Olmo Arriaga Josep Lluís
Published: April 2020

Technology  is  emerging  as  an  essential  tool  for  knowledge  creation  and  social  improvement.  In  the  field  of education, the inclusion of technology is essential in almost all areas. In this context it is important to analyze the weight of  information  and  communication  technology  (ICT),  such  as  the  Internet,  as  a  factor  in  student  choice  in  access  to college. In this paper we study the impact of the Internet and other formulas (references, visits, mass media) to get information in order to enter university, key decision for the younger generations of our society.
¿Quién puede mentirle a un robot? Roboética e imperativo categórico
Authors: Quintanilla Navarro Ignacio
Published: April 2020

This  paper  analyzes  the  impact  of  our  new  technological  system  in  the  evolution  and  structure  of  our  ethical argumentation.Considering the possibility of the deception in the relationship human-robot, the paper discusses some of the implications  of  the  ethical  doctrines  of  Kant  and  Scheler  in  a  situation  of  human-robot  communication.  After  a  historical analysis of the relationship between technology and ethical argumentation the paper proposes an interpretation of the moral argument exposed by Kant in his essay “On a Supposed Right to Lie Because of Philanthropic Concerns”, published in 1979, in the context of the interaction human being-robot. The final section offers some suggestions on general roboethics.
Casa segura con Kinect: la seguridad abunda constantemente y las cámaras convencionales no alcanzan a prevenir los siniestros, dando como resultado la hurtación de la propiedad de la persona
Authors: Gallegos Rubén Antonio , Jiménez Alor Norma Hildelisa , Leyva Morando José Antonio
Published: April 2020

The raid on the homes is a type of high uncertainly for people today denotes a common factor in both busi-ness and households, which have a major victim of the transgression. The project “The need for a safe house using Kinect and free software” is a system that provides solutions to problems related the emergence of home – room, which lowers the cost of traditional system of video – surveillance, in addition to the security implementation is not only based on the movements (which could be made by animals) but is specifically identifies and distinguishes between humans and animals. At present there are several surveillance cameras such as DVR cameras, IP cameras and motion sensors. This project provides an effective monitoring through its people recognition feature by a linear skeleton, audible alarm, image capture and real.-time monitoring function of the operating system Linux distribution Ubuntu 12.04 LTS (Precise Pangolin). At the time that the system recognizes an individual within the scenario set by the user, an audible alarm sounds alerting the owner of the home.
Nivel de conocimiento en programación y el desarrollo de sistemas de información automatizados
Authors: Romero Sandy , Quintero Jaider
Published: April 2020

The aim of study was to analyze the level of knowledge in programming and its relationship to the development of information systems (IS) students in Systems Engineering from the University of La Guajira. We used a descriptive methodology, correlational, non-experimental  design, transactional field, the population was 320 students, applying  probability sampling, stratified proportional sample being made  up  of  120  students,  for  the  data  collection  instrument  was  applied consists of 45 Likert-type items. For the treatment of the data was used descriptive statistics. The results show that the level of knowledge of engineering students is medium, because not everyone has a good attitude towards programming and soft-ware  development,  most  are  good  theoretical  knowledge,  but  in  practice  and  experience  scheduling  the  result  is  low,  as practiced little  and  have little experience. Regarding the  relationship between the level  of  knowledge in programming and software development is directly proportional because the higher the level of knowledge of the students will be more compe-tent to develop SI and vice versa. Consequently it is recommended that all systems engineering programs and related careers that students acquire the knowledge and skills required in programming, to develop SI quality, as these are playing an ever more innovative in the Company, enabling solutions companies and introducing significant changes in each of the areas of knowledge.
Discurso y tecnología en el ámbito universitario
Authors: Rangel Arenas Adriana María
Published: April 2020

Man and technology is a manifestation that has been merged paradigm for several researchers in evolutionary Ser show over time. However, in some scenarios, this merger manifests as a self-destructive union in which the Self undermines the potential of technology decreasing its ability to develop a discourse that allows in - field case we significantly university - manage the process training. This research aims to identify the situation of break between discourse and technology generat-ed by the students of the University of Zulia, in the context of management knowledge and metacognition, which will then in turn develop training processes in which knowledge and technology are robust and significant elements. The research has been  developed  under  the  qualitative  approach  to  the  systematization  of  experiences.  From  the  results  we  can  state  that generated the University Institutions should not just be guarantors of specific training for professionals, but at the same time provide the necessary tools to ensure quality, competitiveness and productivity during this learning process.
Experiencias de robótica educativa
Authors: Lopes Guedes Anibal , Lopes Guedes Fernanda , Guedes Laimer Ana Cristina
Published: April 2020

Educational Robotics has come to prominence in recent years, allowing articulate a more playful and interactiveteaching. Abstract works in particular, and therefore stands as a new methodology of teaching andlearning. Therefore, this paper aims to present educational initiatives that use robotics in primary schools, located in the west of Santa Catarina and northern Rio Grande do Sul, Brazil. Initiatives Kerber (2009) Tosini and Holz (2010) and Zarpelon, Tortelli and Bieniek (2013 ) was used as instruments for direct observation of the school and, later, the intervention in the classroom. For this, the Lego Mindstorms NXT robotics kit was used. This kit was chosen because it contains a significant amount of gears, allows customization or manufacturing parts, programming is simplified through the use of visual programmable blocks. As a result, it was found that the technology allows integration, interaction, discussion and cooperation among students, faculty and staff, that somehow permeates individual and collective development, providing opportunities to improve educational processes.
Gestión de la Investigación Universitaria: un escenario académico para la apropiación social del conocimiento
Authors: Becerra Luis Eduardo , Zarate Rueda Ruth , Rodríguez Quiñónez Diana Alexandra
Published: April 2020

The accelerated pace of a complex society identified by the economic, social and environmental phenomena, the political context and cultural homogeneity, is the result of  technological and scientific progress of globalization that has permeated  the life  quality of  people to unsustainable conditions of poverty and inequality, affecting human development, social welfare and dignity. Being a priority that the technological development meets the needs of the population of a country at local and regional levels, industrial University of Santander (UIS) assumes the challenge of initiating the project "Model Management University Research" that allows, from his research work, to achieve the quality, efficiency, effectiveness and pedagogical relevance to the socialappropriation of knowledge in order to concernthe strengthening of capacities of individuals, the understanding  of  their  environment and the contribution of the integral development of society. This study is oriented from systematic methodology five projects in 2005, using data collection instruments: the semistructured interview, the record of experiences and adiscussion group. The results emphasize the use of ICTs for generating academic resource productivity and innovation processes in response to the social needs of the population.
La filosofía de Ortega y Gasset y la participación ciudadana en la democracia electrónica
Authors: Gherab Martín Karim J.
Published: April 2020

The speech of James M. Buchanan in relation to the application of electronic technology to direct democracy is discussed. After analyzing the ideas of Buchanan and mentioningsome of the essential characteristics of digital technol-ogy, this paper proposes to introduce some concepts from Ortegay Gasset’s philosophyto help fill the gap between individual and political responsibility. We introduce an intermediate step: the corporate responsibility.
La enseñanza de las ciencias y la diversidad cultural en México: un estudio en la educación básica secundaria
Authors: Lazos Ramírez Luz
Published: April 2020

In recent years, the objectives of intercultural education have been included in science subjects at all levels of the educational system of Mexico as part of the educational reforms to provide all students an education that allows them to use scientific and technological knowledge to better understand their problems and make decisions to solve them, recognizing the value of cultural diversity. This paper presents a diagnostic study of the conditions for science teaching and its relation to cultural  diversity  in  Mexic.  The  objetive  of  this  workis  to  contribute  to  the  construction  of  theoretical  and  methodological proposals for intercultural science education, characterized by the recognition of social processes related to the generationof knowledge in social groups and the assessment of students as active agents of these processes. The results of the study in a secondary school basic education with a significant proportion of indigenous students, showed that the recognition of cultu-ral diversity in science education is almost imperceptible, despite the remarked objetives for inclusion that the official pro-grams have included. Some of the factors contributing to this situation are the lack of culturally relevant materials, the lack of training of teachers in the field of intercultural education and the lack of an intercultural perspective for incorporating the assessment of traditional knowledge and knowledge scientists in their epistemic and cultural dimensions. In the first section, a brief overview of trends in science education and its relation to cultural diversity, the second presents some characteristics of the educational system of Mexico relating to the establishment of science education as part of education intercultural, in the third section, a description and results of the diagnostic study in a school of basic secondary education in Mexico, finally, raise some lines of discussion for the construction of models and proposals for intercultural science education is presented.
La enseñanza de las ciencias en escuelas indígenas en México: caminos en la sociedad del conocimiento
Authors: García Franco Alejandra
Published: April 2020

This work presents some reflections about indigenous education in Mexico with emphasis on scientific education. We present results of empirical work with indigenous teachers in the State of Guerrero in Mexico in the zone of ‘La Montaña’, a region where 72% of the population is indigenous. We point out to the complexity that lies in teachers’ education and to some elements that need to be considered more specifically when designing and implementing teachers’ preparation programs.
Ciudad educadora: ecosistema de elección profesional universitaria
Authors: Sosa Peinado Eurídice
Published: April 2020

It presents to itself the partial results of an exploratory investigation on the process of professional election of the young pre-university students in the Mexico City, where the dialogue was privileged on a) with whom, b) how and c) from what factors they choose for a professional option. Especially it is shared, some of the elements identified on behalf of the students who recount to what they learn inside and out of the school for the above mentioned election, which reveals us as the city itself and the interactions attend them and virtual in her for the pupils, they turn her into a stage and into an ecosystem of learning: like educational, regarding city without which it is not possible to think the election of his university education.
La socialización política en la sociedad del conocimiento
Authors: Campo Sánchez Carlos , Mansilla Morales José Manuel
Published: April 2020

In recent times, mankind has been able to optimize the scientific and technological advances exceptionally, trans-forming history as no other event had done since Neolithic times and ensuring the emergence of a new society "information-al", "technology" or "knowledge ". Technology has played a prominent role in these changesdynamic phenomena such as digital  globalization  has  changed  paradigms,  social  patterns  and  habits  of  millions  of  individual ́s  roles.  The  traditional mechanisms of political socialization are implemented by the emergence of new technologies in the population. In this con-text  we  propose  how  they  perform  the  processes  of  political  socialization  of  citizens  today.  The  plurality  of  languages  and sensibilities,  the  crisis  of  the  usual  paradigms,  and  the  integration  into  broader,  political  units  requires  us  to  explore  new spaces and forms of education / political socialization. In this paper we aim, firstly, to ask what's new in technological so-cialization and in the second stage, what implications this has on the construction of a new mode of political education.
Las Tecnologías de la Información como un factor de mejora en el proceso de enseñanza-aprendizaje en la educación a distancia en una universidad
Authors: García Muñoz Aparicio Cecilia , Piña Gutiérrez José Manuel , Ancona Alcocer María del Carmen , Navarrete Torres María del Carmen
Published: April 2020

This article shows the impact that new technologies have had, whether they be information and / or communication in Universidad Juárez Autónoma de Tabasco [UJAT], which have revolutionized the way we perceive, access and transmit knowledge  conforming  day  by  day  with  a  part  in  the  teaching-learning  process  as  well  as  its  use  in  the  classroom,  both students and teachers, because they both benefit in the use of ICTs in education, and that learning is stimulated continuously, being part of today's culture for the development of the universities that have launched distance education programs to reach all places. The methodology used is documentary, aiming to show the progress of the university.
Alfabetización digital: infografía impresa vs. infografía multimedia
Authors: Martínez Arias Santiago M.
Published: April 2020

Infographics is a new type of Journalism, a new Genre, adapted to the needs, both formal  and functional, of communications. Its layout is quite different depending on two media developments, static (printed or displayed on a screen, printed graphics) or dynamic (adaptation of digital media including multimedia possibilities, multimedia graphics). This is shown in several academic studies, the infographics widespread in media use and the profusion of infographics professionals. After a summary of the situation, we study the case of three Spanish Newspapers and two from the USA with graphics  department,  analyzing  developments  informative  infographics into  two  separate  ways,  printed  paper  or  static display on the screen, and in its evolution work in the digital environment. We have checked how the general public is still not  properly literate  to  make  a  general  consume  of  the  digital  development. This  requires a rethinking of the structure  of media companies as far as graphics and data journalism is concerned.
Interacción de los estudiantes con las actividades de Moodle: un estudio basado en Web Mining
Authors: Muñoz-Gea Juan Pedro , Pérez de la Cruz Francisco Javier , Busquier Sáez Sonia , Silva Pérez María Magdalena , Angosto Hernández Carlos
Published: April 2020

The purpose of this article is to analyze the learning data set obtained from the Moodle platform andtrack student activity as an essential requirement for this new teaching-learning interactive in implementing the European Higher Educa-tion  Area  (EHEA)  has  been  a  substantial  changes  in  the  assessment  process.  The  various  web  mining  subjects  used  as  a methodology  to  extract  information  using  variables  that  provide  information  about  how  students  interact  with  different activities  configured  in  the  virtual  platform  Moodle  and  monitoring  that  make  the  subject  taking  into  temporary  variables account.  This  is  evidenced  by  the  results  that  systems  for  managing  learning,  Learning  Management  System  (LMS)  in  the form  of  virtual  learning  platforms  store  large  amounts  of  information  that  can  be  drawn  from  the  various  subjects  under interactuaciones with the virtual platform Moodle. We conclude that there is a relationship between interactions with Moodle and academic performance, and the use of students and teachers from the platform.
La radio universitaria, sus escuchas y los nuevos medios: hacia la construcción de espacios de interacción y participación
Authors: Sandoval De Santiago Saira Jazmín
Published: April 2020

Broadcasting has faced tech and social changes, and it has  adapted, perhaps  today ́s digitization is its  greatest challenge. College radio is not anexception, it’s tryingtoadapt to a new media environment, so at these scenarios, not know about how media interact with listeners in the converging context represents an obstacle for collage radio commitment. This article is about an ongoing research project aboutthe relationship between traditional media and itslisteners, where communication happens in digital (social network); the aim is to inquire regarding the interaction established with the listener-user, in order to strategically redirect the digital platforms, creating closer ties withthecommunity, strengthening the partic-ipation and support of radio objectives.
Uma pós graduação a distância: internacionalização e networking global
Authors: Dahle de Almeida Siderly do Carmo , Martins Fernandes Junior Alvaro , Victor Kendrick de Matos Silva Willian
Published: April 2020

Through education it is possible to build a fairer and democratic society, strengthening the overcoming of social inequalities. The higher education institutions can contemporary contribute to the internationalization of education proces-ses, observing the existing demand in other countries. The aim of this paper is to present the possibilities of a private insti-tution of higher education located in Maringa - Parana - Brazil, by offering graduate courses in the distance geographically dispersed  students  around  the  world  who  speak  the  Portuguese  language.  The  presented  model  enable  students  to  attend classes, participate in activities that take place throughout the course and come to Brazil only once, at the end of the whole process, to realize tests and present an article. From the perspective of the strategies aiming internationalization, the techno-logical expansion is considered one of the most important tools to allow the globalization of education. The use of the Inter-net  in  distance  learning,  allows  the  development  of  learning  communities  in  higher  education,  that  is,  the  formation  of networks. The theoretical foundation of this study is based on Green (2008), Levy (1996, 1999), Castells (2007), Sen (2000).
La tecnología de la educación a distancia: ampliando el acceso a los procesos de capacitación en los servicios de salud
Authors: Lima de Castro Janete , Alves de Vilar Rosana Lúcia , Teixeira Costa Thais Paulo
Published: April 2020

There are many possibilities in distance education, as well many challenges. These include: developing large-scale educational processes that enable health workers to provide critical training based on practice. This article describes the training experience or managers of the Brazilian Unified Health System. Given the size of the public health sector in Brazil and the large number of workers distributed throughout Brazil, distance education appears as a strong ally of the management area, allowing the expansion of access and the democratization of educational processes.
Desenvolvimento de uma aplicação para classificação de canais utilizando o recurso de segunda tela
Authors: Fabrício Marcos
Published: April 2020

The paper presents the development of an application for channel classification using the second screen feature. The application is similar to Electronic Program Guide available on digital TV, by which it becomes possible to view real-time program schedule organized by categories, in addition to enabling access to information about the programs and schedules.
El reto de innovación abierta como nuevo instrumento estratégico para el sector público
Authors: González de Uña Ovidio J. , Carballar Rincón Alejandro , Soler Regli María
Published: April 2020

Open innovation challenges are a challenging tool that allows institutions and organizations to access external talent and to boost their innovation processes. Being widely used in past centuries, they get out of use throughout the twentieth century due to the rise of patents. However, due to the possibilities currently offered by the Internet the private sector is using them again with remarkable success. This work uses the scientific method to analyse the new potential offered by open innovation challenges, and how these can be adapted to the public sector to incorporate them as a novel strategic instrument that stimulates innovation, fosters synergies with the private sector and promotes development of new market niches.
El aprendizaje-servicio como estrategia metodológica innovadora para el desarrollo de competencias digitales y ciudadanas
Authors: Mayor Paredes Domingo
Published: April 2020

This paper presents the results of a study analyzing the perception of the students and their professor in a course on Technological Teaching and Research Resources involved in designing Service-Learning projects. The study took as its axis of inquiry a classroom group in which 61 first-year primary-school education degree students and their professor participated. The case study was used as the research methodology and document analysis, observation, ad hoc questionnaire and interviews as instruments for collecting information. The data collected enable us to confirm the effects produced on the organization of the teachinglearning process and on acquisition of functional learning. The findings show that Service-Learning is configured as a pertinent pedagogical methodology for favoring transfer of knowledge to real-life situations, getting students hooked on their learning process and developing digital, social and civic competence.
¿Adquirir o integrar al proveedor? El dilema de una empresa: un modelo de teoría de juegos aplicado
Authors: Andrade Rosas Luis Antonio
Published: April 2020

Sometimes, the size of a company exceeds the level of sales and generates losses; to reduce them, it is proposed that the company incorporates its supplier. Such incorporation can be done in two ways: i) acquire it completely, or ii) associate it. An imperfect information model is built for the company, and the types of suppliers that exist are determined. Based on a signal from the provider, a threshold is derived from which it is beneficial for the company to incorporate the supplier. In addition, 50% could be granted to the provider if it is of healthy finances.
Descripción de tecnología aplicada y uso de TIC para la gestión de riesgos de desastres: "Caso México"
Authors: Rodríguez Godínez Gregoria Rosa
Published: April 2020

Disasters cause problems where they occur, such as: human, economic, and financial losses, impacting society by not knowing what to do; The objective of this article is to propose the management of technological tools, the use of ICT platforms for disaster risk management in Mexico, to plan, organize, execute, direct and control, in a quick, valuable and concise manner, risk events to which the population is exposed and implement technological surveillance for its development, in emergency management entities, which enable decision makers to act in real time.
A deficiência e o acesso à informação: Uma reflexão à luz dos paradigmas da informação e comunicação
Authors: Oliveira Eliza
Published: April 2020

New paradigms and new realities emerge in the human society in current days, characterizing a society that questions its segregation culture, glimpsing new paths towards social inclusion of people with cerebral palsy. This scenario encourages scientific research, contributing to the evolution of available technological resources for accessibility. The significance of Communication and Information Technologies can be observed in a context in which, not just information shows a prominent role, but the ways to access it. The main goal of this article is to discuss, in the light of Technological and Complexity Paradigms, about the access to information by people with cerebral palsy, through Information and Communication Technologies. These technological resources are considered as Assistive Technology, once they promote accessibility for people with cerebral palsy by using user interfaces, which are especially relevant for the proposal reflection in this document.
Agrobiotecnología y soya transgénica impactos y desafíos
Authors: Rivera de la Rosa Alba Rosa , Ortiz Pech Rafael
Published: April 2020

La soya transgénica es un importante cultivo que sirve como alimento para los animales cuya carne tiene un elevado consumo en la población mundial (res, pollo y cerdo). Su producción es parte de las tendencias bajo el tercer régimen alimentario de la cadena de valor cereales-carne. Estados Unidos y países de América Latina como Brasil y Argentina son los principales productores mundiales. Esta semilla es producto de la moderna agrobiotecnología que está en manos de grandes consorcios que mantienen sus patentes. La brecha entre grandes y pequeños productores se amplía debido a mecanismos de mercado inequitativos donde la agrobiotecnología juega un papel importante. Los impactos de la siembra de soya transgénica tienen que ver con la deforestación y erosión de tierras, el desplazamiento de productores familiares y la grave contaminación por el uso de agroquímicos, fertilizantes y pesticidas. El herbicida a base de glifosato, compañero de la soya transgénica ha despertado una gran controversia. Este herbicida se cataloga como posible carcinógeno con implicaciones en la salud humana, en la flora y fauna y en toda la biodiversidad existente en los lugares donde se siembra. En el caso de México la siembra de transgénicos y en especial de la soya, ha tenido afectación en la contaminación de los mantos freáticos y en otra actividad, hasta entonces sustentable, como es la producción de miel.
La imagen de la persona en los medios y su influencia en la autoestima: la importancia de la apariencia en la evaluación general de la persona
Authors: Llovet Carmen , Díaz-Bustamante Ventisca Mónica
Published: April 2020

El análisis sobre la comunicación de los sectores de la moda y la belleza muestra la creación de una visión uniforme, manipulada y exclusivamente física de la persona. El propósito de este artículo es evaluar la influencia negativa de este tipo de imagen de la persona en su autoestima. En primer lugar, realizamos la revisión bibliográfica de los términos "autoestima" y "auto concepto". En segundo lugar, se llevó a cabo un estudio de gabinete relativo a los principales indica-dores económicos vinculados con los sectores de la moda y la belleza. Y en tercer lugar, se usaron métodos de investigación exploratorios usando herramientas cualitativas y cuantitativas (análisis de contenido, entrevistas personales y encuestas) en diferentes target (ciudadanos entre 8 y 45 años) afectados por la comunicación de estos sectores. Se ha demostrado una baja autoestima relacionada con el aspecto físico.
A imagem e o imaginário da cidade paradigmática: uma leitura do espaço-tempo no filme Meia Noite em Paris
Authors: Pereira da Silva Valéria Cristina
Published: April 2020

Paris are a emblematic and paradigmatic city cause it's most showing in images. The landscape, the Urbanism, the architectural forms are used as a model to city around the world, inclusively in Brazil. Talking about urban imaginary, at any context, demand uses this referential space. This is a city who has a very long time of existence and a very big cultural legacy who produce a very rich representation. Woody Allen at "Midnight in Paris" was captured the essence of this imaginary where, to find the real city, we need search them at an old era. The time steps surround the city and suited their landscape, as proven W. Benjamin (1989) the temporal elements more heterogeneous can be found side-by-side. In this way, this article's goal is, such a city's image showing at "Midnight in Paris", analyzing the senses of urban temporalities at her relationship with the paradigmatic imaginary of the French's capital city, overall as irradiating of model and metaphors. The theoretical and methodological support used for this examination is Gaston Bachelard's imagination's phenomenology and the Walter Benjamin elaboration, where an imaginary "flanerie" will be undertaken at this time-city wrought by W. Allen.
A comunicação espacial e sua materialização nas artes visuais brasileira
Authors: Gally Miguel
Published: April 2020

Reflexões sobre os fundamentos e desenvolvimento de uma tradição nas artes visuais brasileira: a materialização de uma comunicação espacial não discursiva a partir de algumas obras de Hélio Oiticica (1937-1980), Ernesto Neto (1964-) e Maurício Panella (1973-).
Transmedia para la formación de competencias narrativas
Authors: Sepulveda Cardona Edwin Andres , Suárez Quiceno Carlos
Published: April 2020

Esta reflexión expone los principales elementos de la estrategia denominada transmediación, haciendo énfasis en el aspecto narrativo, propone conceptos de textualidad que le suman al concepto de transmedialidad. El texto es resultado de la investigación titulada: “Contenidos Transmedia para la Formación de Competencias Narrativas”, ejecutada por docentes del grupo de investigación Urbanitas de la Facultad de Comunicación Social y Publicidad de la FUNLAM. Metodológicamente, los datos cualitativos recopilados provienen de seis entrevistas a especialistas, productores y docentes nacionales e internacionales, entre ellos Henry Jenkins. El proyecto fue ejecutado en la sede Medellín.
El reencantamiento de la imagen digital: Los "Cortes publicitarios" de Daniel Martínez a través de las "propuestas" de Italo Calvino
Authors: Del Pozo Ortea Marta
Published: April 2020

Este artículo analiza la videoanimación de Daniel Martínez, Cortes Publicitarios, basada en el libro homólogo de poemas del escritor español Javier Moreno. Cortes publicitarios es una narrativa sobre el valor mítico de salvación las imágenes publicitarias. Usando los memos de Italo Calvino y los fotogramas de la animación, discutiremos cómo la narrativa de Martínez emerge finalmente como una poética visual que defiende un renovado impulso mítico de continuidad para el régimen visual contemporáneo. Con ello, consigue trascender uno de los puntos ciegos de la posmodernidad: la negación de la perspectiva mítica.
Creatividad y la identidad cultural urbana: Experiencias destacadas en las ciudades contemporáneas.
Authors: Kolotouchkina Olga
Published: April 2020

El artículo ofrece una reflexión sobre el papel de la innovación y la creatividad en el entorno urbano. Partiendo del análisis del protagonismo de las ciudades en el contexto de la globalización y el papel esencial de la cultura para la competitividad y la regeneración urbana, se ilustra una serie de innovadoras prácticas culturales en diferentes ciudades alrededor del mundo. La apuesta por la arquitectura icónica, la transformación creativa del espacio urbano, así como la celebración de mega-eventos culturales reafirman la identidad cultural urbana a través de la creación de nuevas narrativas urbanas, innovadoras dinámicas de ocio y consumo cultural, la atracción del talento creativo y el estímulo a las industrias creativas. Por otro lado, estas prácticas innovadoras se convierten en el catalizador del activismo y la participación ciudadana.
Imagen y propaganda en los conflictos religiosos de los siglos XVI y XVII: De la Furia española a los saqueos de Magdeburgo y Tirlemont
Authors: Retortillo Atienza Asuncion , Soto de Prado Otero Catalina , Borreguero Beltrán Cristina
Published: April 2020

Este trabajo tiene como objetivo mostrar la pujanza de la propaganda en los conflictos religiosos de finales del siglo XVI y primera mitad del XVII a través de las numerosas imágenes que han pervivido. Los gobernantes, particularmente protestantes, afilaron sus hábiles maquinarias propagandísticas empleando la imagen como elemento fundamental para la creación de una cultura visual “antihabsburgo”. Especialmente se utilizó la brutalidad de los saqueos como arma arrojadiza para moldear la “opinión pública” europea contra los estados y ejércitos enemigos asaltantes. El análisis de láminas y grabados de la época, como también de la literatura, desvela no sólo la construcción deliberada de una propaganda, sino también de mitos, visiones estereotipadas y tópicos nacionales que aún hoy se repiten.
Analysis and disadvantages of state regulation of tourist business in Ukraine
Authors: REPUSHEVSKA Yuliia
Published: April 2020

The article confirms the idea that the development of the tourism business plays an important role in solving the social and economic problems of the state. It analyzes how government policy affects the quantitative indicators of tourism activity, assesses the role of government agencies in the development of tourism. Suggestions are given for improving state regulation of the tourism industry. Some factors restraining the development of the tourism sector were identified and, accordingly, recommendations were given for solving these problems. Responsibility of public organs is certain for realization of politics of development of tourism, the lacks of Strategy of development of tourism and resorts are analyzed on a period 2026 too. It is well-proven that development of tourist business plays an important role the decision of social and economic problems of the state. It is specified, that exactly due to tourism in a country will be supported high standard of living of population, new workplaces will be created, and also are preconditions for addition to the budget of country. To general suggestions of improvement of public policy of adjusting of tourist industry it is expediently taken: strengthening of control on all levels of realization of tourist product; expansion of plenary powers of Department, development of plans and strategies, is taking into account national features; creation of the Ukrainian representative offices is in the popular foreign cities of rest of Ukrainians; popularization of tourist directions is among a population, creation of positive character of Ukraine in foreign MASS-MEDIA.
Investigation of the influence of countries' participation in international trade organizations on foreign economic activity of different types of business
Authors: MEZENTSEVA Olha
Published: April 2020

Introduction. International trade allows to increase production and final consumption in the country as a whole by redistributing resources and using them more efficiently. Thus, with the increase in trade is expected to increase the specialization of countries.
The purpose is to determine the impact of countries' accession to international trade organizations on their foreign trade activities, as exemplified by Ukraine.
Results. It is small businesses that suffer the most from increased competition and trade diversion as a result of Ukraine's economic integration into international trade with WTO accession. This is due to the fact that they are not able to distribute their goods in different directions of trade, and therefore more vulnerable to the risks arising from changes in trade flows.
Conclusion. A factor that theoretically increases the benefits of trade between countries is the difference in technological efficiency, the initial distribution of natural resources, capital and human capital, and the different preferences of the population. At the same time, increasing distance and other factors, including trade barriers, which have a negative impact on transportation costs, reduce the potential trade benefit. it should be borne in mind that such changes may have an adverse effect on individual businesses. Small businesses are most affected by such changes. This is due to the fact that they are not able to distribute their goods in different directions of trade, and therefore more vulnerable to the risks arising from changes in trade flows.
Strategic approaches to business diversification
Authors: OLEINYKOVA Olena , PANCHENKO Mariia , TYMKO Yurii
Published: April 2020

Introduction. Question of scientific ground of i creation of original, adapted to the home terms of menage, control system by strategies of diversification of activity taking into account the state of i tendencies of роз to the coil of market environment, and also strategic potential of enterprise remain decided not enough.
Purpose. An aim of the article is an analysis and improvement of theoretical-methodic principles of forming and management of diversification of activity of enterprises strategies in the conditions of unstable market environment.
Results. Reasonably modern approaches and practical recommendations aimed at determining the essence of the strategy of diversification of activity of the enterprise. The aspects of market development and possible ways of its diversification were identified in the article. Considered the definition of diversification proposed by various authors and identified the main reasons for making decisions about diversification of activity of the enterprise.
Conclusion. The effective management of diversification of activity of enterprises strategies it follows to carry out on the basis of the worked out theoretic-metodic approach which provides the reasonable electing, after certain procedures, with application of elements of strategies, what adequate to the external terms and strategic potential of enterprise.