bluuebunny/crossref_metadata_2025 huggingface dataset:
ECONOMIC PRINCIPLES OF EFFECTIVE MARKETING ACTIVITY OF A MANUFACTURING ENTERPRISE
Authors: Sokol Polina , Ihnatova Maryna , Pivovarova Olga
Published: October 2021

The article outlines the main directions of marketing activities of the production enterprise. The effectiveness of marketing activity of a business entity from the point of view of economic indicators is investigated. Finds that the formation of a set of indicators is the basis for the analysis of efficiency, which allows a phased evaluation of strategy implementation and helps to find answers about further actions in a competitive environment. The analysis of recent researches and publications has been carried out and it has been discovered that today there is a lask of unified approach and appropriate methods for assessing the effectiveness of both marketing activity in general and its individual structural elements. Theoretical approaches to the category of "efficiency" of marketing, which characterizes the competitiveness of the production enterprise, are considered. It is proved that marketing activity is characterized not only by the ratio of the obtained financial results but also the other factors of internal and external marketing environment that may have an impact on the end results (for example, sales volume, revenue, profitability, ets.). Features of marketing communications of the enterprise are considered. Competitive advantages and disadvantages of the presented real enterprise are determined. The process of determining the effectiveness of marketing activity is substantiated, revealing the main indicators that influence its level. The economic position of the production enterprise in a competitive business environment is justified. The directions and measures to improve the marketing activities of the production enterprise are proposed. The conclusion is made that the calculation of a complex indicator of the effectiveness of marketing activities of a company is a significant direction in assessing the state and level of development of the marketing complex at the enterprise. The indicator allows it to quickly detect and eliminate deviations in the achievement of goals and tasks, which, accordingly, affects the overall efficiency of the enterprise's production and economic activity.
APPLICATION FEATURES OF MODERN PROCESS MANAGEMENT TECHNOLOGIES IN BUSINESS PROJECTS DURING THE TRANSFORMATIONAL CHANGES IN THE ECONOMY
Authors: Hrynyuk Oleksii , Misyaylo Olena
Published: October 2021

The article is devoted to the study of the features of the use of modern process technologies for managing business projects in the context of transformational changes in the national economic environment. Modern conditions for conducting economic activities force enterprises to resort to the use of more progressive tools for the implementation of organizational measures of a project or program nature. The article examines the main international organizations that formed the theoretical basis for the development of project management, identifies the main types of project management technologies in accordance with the nature of their target orientation, in particular, management technologies of qualification, specialized, object and organizational orientation. Provided a detailed description of the key technologies of process management of business projects, which are actively used in the economic practice of modern enterprises, namely Waterfall, Agile, Scrum and Kanban, in the context of their key essential characteristics, as well as inherent advantages and disadvantages in practical application. However, taking into account the specific features of each of the process management methods of business projects, as well as the high level of influence of external factors, which is observed in modern market conditions, business entities will certainly face a number of systemic problems associated with ensuring the effective implementation of these management technologies and maximizing the results obtained from such actions. The authors of the article identify and reveal in detail the main problems faced by domestic enterprises in the process of implementing project management measures caused by the influence of destructive factors of the external economic environment. An expanded list of recommendatory measures has been formed to overcome the designated management problems, both from the standpoint of effectively countering the complex macroeconomic and post-pandemic economic realities of functioning, and with respect to the specifics of the selection of certain project management techniques.
SIMULATION OF THE INFLUENCE OF EXTERNAL FACTORS ON FINANCIAL SECURITY MANAGEMENT OF INDUSTRIAL ENTERPRISES
Authors: Melnyk Stepan
Published: October 2021

Business conditions, which are characterized by high turbulence of changes in the operating environment for all enterprises, have become significantly more complicated within the last year, which was catalyzed by the latest pandemic COVID19. In order to stabilize the situation and save the lives of citizens, a number of restrictions were applied, which also affected business activities. It is wrong to consider only this factor as the main one that affected the financial security of industrial enterprises. Other external factors for the formation of adequate protective redoubts should not be ignored. In addition, the specifics of the functioning of each individual enterprise, which is characterized by the excellent influence of macro-, meso- and macro-level factors, need attention.
The aim of the study was to form a methodological approach to determining the impact of external factors on the management of financial security of industrial enterprises.
To form a methodological approach to determining the impact of external factors on the management of financial security of industrial enterprises used methods: multi-criteria choice of alternatives based on a fuzzy relationship of preference - to determine the priority of the impact of individual factors on financial security; abstract-logical - for theoretical generalizations and conclusions of the study.
External factors that most significantly affect the financial security of industrial enterprises include: the onset of the financial crisis and the rapid devaluation of the national currency; unpredictable political events; Military conflicts and terrorist acts; natural disasters and catastrophes (including the COVID19 pandemic); the emergence of a monopoly structure in the market; raider capture; application of trade and financial sanctions; full or partial blocking of bank accounts.
The systematization of external factors influencing the financial security management of industrial enterprises has been carried out, which involves the application of the method of multi-criteria selection of alternatives based on a fuzzy ratio of advantages, which allowed to justify priority areas for improving financial security management.
The obtained results create the necessary analytical basis for the improvement of the management system based on the introduction of adaptive and antisipative types of financial security management of industrial enterprises.
SEGMENTATION AND RATING OF UKRAINE'S REGIONS BY LEVEL OF SOCIO-ECONOMIC DEVELOPMENT
Authors: Seliuchenko Nadiia , Kichor Volodymyr
Published: October 2021

The purpose of the article. Development of a methodological approach to identify similarities and differences between regions of the country in terms of socio-economic development, assessment of changes over time and identify the factors that caused them. Results. To assess the regions by the level of socio-economic development, a methodological approach is proposed, which consists in a combination of methods of cluster analysis and multidimensional comparison of clusters and regions in the formed clusters. A sample of data on the regions of Ukraine was formed for the period 2015-2020, which takes into account external shocks - the war with Russia and the Covid-2019 pandemic. Criteria for assessing the level of socio-economic development of regions are justified on the basis of critical analysis of official statistical information. Three clusters for each year were formed by the k-means method. Clustering was performed using three different initial conditions (cluster assignment). The end result was clustering, which coincided with two or three options for the formation of initial clusters. Identification of clusters by level of socio-economic development was carried out using taxonomic analysis based on average values in clusters. To compare the regions in 2019-2020, within each cluster, ratings were built on the basis of a taxonomic indicator of the level of development and their dynamics were assessed. It is established that the clusters have a stable composition during 2015-2019, except for 2016 and 2020. The cluster with the highest level of socio-economic development in 2015-2019 included Dnipropetrovsk and Donetsk regions. In 2020, these regions were joined by regions that in previous years belonged to the cluster with an average level of development, including the following: Kyiv; Lviv; Odessa; Kharkiv. In 2019, they ranked first in the ranking of regions with an average level of development. Donetsk region ranks last in this cluster. In the cluster of regions with an average level of socio-economic development in 2020 remained the following: Vinnytsia; Zaporozhye; Poltava. Zaporizhia region in 2020 worsened its rating compared to Vinnytsia and Poltava, and in the latter on the contrary - the results improved. In the cluster with the worst level of socio-economic development in 2020, the following regions improved their ratings: Zhytomyr; Khmelnytsky; Rivne; Mykolayivska; Sumy. The ratings of Ivano-Frankivsk, Kirovohrad, Zakarpattia, and Cherkasy oblasts decreased. There were no changes in the ratings of other regions. The analysis revealed the factors that led to the deterioration of the level of socio-economic development of the regions of Ukraine in 2020.
CURRENT STATE OF COOPERATION BETWEEN UKRAINE AND AFRICAN COUNTRIES IN THE FIELD OF FOREIGN TRADE IN GOODS AND FORECAST IN THE FUTURE
Authors: Kolyada Olena , Gorodnycha Kateryna
Published: October 2021

This article examines the foreign economic relations of Ukraine and the African continent in the field of trade in goods. The dynamics and commodity structure of trade with Africa are studied, the main aspects of cooperation in this direction are highlighted. The study revealed the rapid development of the countries of the continent: there is population growth and GDP growth. Despite such positive growth rates of the above indicators, a very serious problem for Africa is the provision of food products, the need for which has always existed, and is now exacerbated as a result of rapid population growth and effective demand. With insufficient domestic food production in the countries of the continent, the food problem is solved by imports, the scale of which is quite significant. Based on the fact that foreign trade operations today play an important role in the economy of our country, the forecast of export indicators for the coming years was made on the basis of previous ones. Of particular importance is foreign trade against the background of ever-increasing economic and technological imbalances, increasing the impact of non-economic factors on global processes, the gradual slowdown in economic growth in leading economies. This actualizes the expediency of revising the vectors of cooperation in Ukraine's foreign trade. The article presents the commodity structure of trade with these countries, analyzing the conclusions about the importance of this area of trade cooperation. The main crops that make Ukraine one of the world leaders are cereals and fodder crops, including wheat, corn, barley, sunflower, sugar beet, tobacco, legumes, fruits and vegetables. Possible options for establishing ties and practical recommendations for improving cooperation between Ukraine and the countries of the African continent are given. Today and in the future, the African continent is one of the main importers of agricultural products, which allows Ukraine, as an exporting country, to realize its potential in increasing exports. An analysis of recent years indicates that Africa is one of the leading exporters of Ukrainian products. At the same time, Africa is experiencing rapid economic and social development, which gives grounds for increasing cooperation with the continent.
COMPARATIVE ANALYSIS OF CLUSTER INSTRUMENTS OF ECONOMIC DEVELOPMENT IN UKRAINE AND VIETNAM
Authors: Tkhi Myn Khuiien Le , Nikolayev Yuriy
Published: October 2021

Comparative analysis of cluster instruments for economic development of Ukraine and Vietnam is carried out. The study showed that the absolute majority of the clusters operating in Ukraine have significant strategic gaps between strategic goals and resources for their implementation. In order to eliminate strategic gaps, a set of practical recommendations has been substantiated, which generally consists of the following main elements: inclusion in the current legislation of the concept of "innovative industrial cluster of the sixth technological order"; providing the subjects of such clusters with innovative tax benefits; provision of concessional lending for intra-cluster innovation projects. In terms of the effectiveness of the use of cluster instruments for economic development, Vietnam is significantly ahead of Ukraine. The highest efficiency of cluster development was achieved in Vietnam for fourteen of the sixteen positions we analyzed, and in Ukraine, the highest efficiency was not achieved for any position. For each of the ten cluster instruments of economic development that are not used in Ukraine, we substantiated the feasibility and effectiveness of their implementation in our state. In order to introduce each of the most important cluster instruments of economic development, an appropriate legislative framework should be created in Ukraine, as well as a system of by-laws for its practical implementation. Vietnam has been well done in the cluster industrial policy. To the end of 2020, there are 260 industrial parks in the whole country (besides, there are some industrial parks acquired licensing but not yet constructed or having planned but not yet approved). Hanoi plans to build 43 industrial clusters in 2021. To ensure efficient operation of industrial clusters, Hanoi would provide supporting policies for enterprises and business households relocating their operation into industrial clusters, while setting up a list of service fees for all industrial clusters in the city. Hanoi plans to further promote investment and higher occupancy rate in industrial clusters, gradually transforming the current management model towards greater efficiency in operation of industrial clusters.
DEVELOPMENT OF THE WORLD ECONOMY: STATE, TENDENCIES, FACTORS OF INSTABILITY AND CHALLENGES OF TIME
Authors: Molozhen Anastasiia , Skrypnyk Nataliia
Published: October 2021

The article considers the main issues concerning the development of the world economy in the time of globalization. Today there are certain challenges, which affect the state of the world economy, trend formation in its functioning. The main factor of instability at the current stage of development of the world economy is the crisis due to the COVID-19 pandemic, which affected all countries and led to reduction in international trade, unemployment rising, poverty rising (especially in Africa, where GDP per capita in 2019 was the lowest in the world), etc. Nowadays many companies strive to implement flexible employment, which gives people an opportunity to work from various countries online without leaving their houses. Basically, it provides employers with safety. In 2020 there are 78% of all companies, which have implemented this employment system compared to 53% in 2019. The article reflects the dynamics of world trade during 2015–2019, reflecting growth of world exports until 2018 and growth of service trade until 2019. Electrical appliances, their parts, equipment were a significant part of world export. Moreover, there are several countries, which were the main service exporters and importers in 2019: USA, China and United Kingdom. Fluctuations in world inflation were noticeable, in 2020 amounted to 4.9%. Zimbabwe and Sudan had the highest inflation level in 2021 – 348.6% and 269.3% respectively. In addition, one of the trends implies the expansion of trade through the development of network technologies that have made it possible to sell goods and services online. A large-scale engine for the development of the world economy is the activity of TNCs, which foreign direct investment moves through and which accelerate scientific and technical progress in the time of globalization. Nowadays TNCs have more opportunities to expand their markets and boost their sales due to information revolution, which also allowed companies to establish relations with different enterprises. One of the most important aspects implies gradual reorientation of economic forces towards China, which creates strong competition with the United States as a world leader.
TRADE WAR BETWEEN THE US AND CHINA: THE SCALE OF INFLUENCE
Authors: Vasylytsya Oksana , Chekh Myroslava
Published: October 2021

In the context of world economy globalization, competition between producers exceeds the established framework. In particular, the situation is exacerbated between the biggest countries. The world's leading economy, the United States, has lost some of its position in recent decades due to China's intensification in many markets. The deepening of negative trends such as negative trade balance, the loss of export markets, and the growing dependence on China stimulated the introduction of protectionist measures against China and beginning of a trade war between these countries. Such measures affect not only the participating countries, but also have unpredictable consequences for the rest of the globalized world. The article provides a retrospective analysis of the trade war between the United States and China, examines the opinions and forecasts of experts on the consequences of such a confrontation. Based on the analysis of theoretical approaches, it is appropriate to distinguish the following assumptions: (1) global trade wars have negative consequences for all parties to the conflict, as they generally reduce the welfare effect; (2) within the framework of bilateral trade is possible both scenarios, however, are usually lost both parties; (3) even though the big economy benefits from trade wars – world welfare deteriorates. Least squares regression analysis (SLS) was used to estimate the main functional dependences. Based on four statistical models, the effects of the trade war on the world economy as a whole (1), foreign trade partners of China and the United States (2) and on countries themselves (3 and 4) are estimated. It has been established that trade disputes between the United States and China affect the parties of the conflict and their foreign trade partners to a greater extent than economic growth on a global scale. This situation creates the basis for the negative expectations, which have more impact than the phenomenon of trade war itself. The current and further consequences of the ongoing conflict are seen not only as a threat but also as an opportunity for Ukraine’s economy. Consequently, the priority should be on finding new export markets, further diversification of foreign trade in geographical and commodity dimensions, quality industrial policy that will involve innovative technologies, development of the domestic market, which can serve as a shock absorber from foreign market fluctuations.
STRATEGIC MANAGEMENT AND FORMATION OF POSITIVE IMAGE OF BUSINESS ENTITIES
Authors: Kolokolchykova Iryna
Published: October 2021

This article reviews the approaches of strategic management and planning of activities of economic entities. The necessity of strategic management for achieving economic results of state management entities at all levels from the state to the enterprise and individual strategic units is substantiated. It is seen that for each subject of state management has its own goals and objectives, so the choice of models of strategic planning vary. The basic models are: a model for assessing "strategic gap" and its size; a model for analyzing the impact of market advantages; a model for creating competitive advantages of the product and the company itself; a model for creating a positive image; a model for planning, based on the size of the company. The evaluation indicators of basic models of strategic planning, most of which are: profit, profitability level. It is established that the efficiency of work of the state management subjects depends on the term of activity of the enterprise, and on its production potential. If the enterprise has a small size and term of work, then it uses the model of planning and achieves an increase in the main economic indicators. If the company is larger in size and has a long production experience, a lot of models can be used in strategic planning. Particular attention in conditions of fierce competition is given to the models of creating competitive advantages and positive image. These models of strategic planning are indispensable for maintaining market positions today. The results of their application are adoption of strategic managerial decisions concerning differentiation and diversification of production, steps for creation of positive image, development of social programs, improvement of partner relations with all market operators, branding. The key aspects of the effectiveness of using models of strategic planning and tensions of implementation of strategic management. As a result, it was found that most of the results are aimed at increasing profitability of economic entities, creating new or expanding the existing segments of the market. The importance of creation of competitive advantages as a constituent part of positive image of the enterprise and attraction of investments into business development was substantiated.
CLASSIFICATION OF RISKS AT THE STAGE OF ASSESSING THE READINESS OF THE ENTERPRISE TO IMPLEMENT ORGANIZATIONAL CHANGES
Authors: Liakhovych Larysa
Published: October 2021

Today, businesses must change to perform and develop in an extremely complex and changing environment. Organizational changes are the basis of qualitative transformations of the socio-economic system as a whole, its individual elements, or the components of these elements. The article considers the main indicators of innovation activity of enterprises, the dynamics of which reveal their transformational activity. It is noted that risk management should be carried out at all stages of planning and implementation of the project of organizational change. There is proposed the classification of risks according to the components of the assessment of the company's readiness to implement organizational changes, when the need and possibility of their implementation in accordance with the overall development strategy of the economic entity is determined. In the process of assessing the initial readiness for change, the following risks have been identified: experience gained in the past in implementing changes; practices of functioning of the risk management system; identification, analysis and forecasting of external opportunities and threats, internal strengths and weaknesses of the enterprise, in respect of which it is necessary to make organizational changes. At the stage of diagnostics of the enterprise, it is expedient to pay special attention to the risk of lack of the necessary quantity of resources of the corresponding quality for carrying out changes. It is proved that at all stages of the process of assessing the company's readiness for change, managers must have the necessary information about not only the situation at the company but also about the risks. Untimely information, its inaccuracy, limitations due to lack of information, its unavailability, or low qualification of personnel involved in its search, processing, and storage, are the causes of information risk, which is present at all stages of the process of assessing the readiness of the company to implement organizational change. It is concluded that the reliability of the results of assessing the readiness of the enterprise to implement changes will be largely determined by the following aspects: understanding the type of risk, determining the causes and sources of its occurrence; risk assessment, which, depending on its type, can be carried out on quantitative or qualitative parameters; management competence, in particular in terms of developing risk mitigation measures. Identification of risks will significantly increase the level of reliability of evaluation results and is a condition for a reasonable choice of effective methods and tools to limit them, which will significantly increase the chances of the company to succeed in the process of implementing organizational change.
DIAGNOSIS OF UKRAINIAN TOURIST ENTERPRISES ENVIRONMENT DURING THE PANDEMIC COVID-19
Authors: Shapoval Valentyna
Published: October 2021

The process of transformation of Ukrainian tourist enterprises environment due to the impact of the COVID-19 pandemic is examined. A critical analysis of previous studies on the impact of the crisis on the tourism sector is given. The purpose of the study is to identify changes in the external environment of tourism enterprises in Ukraine in a pandemic and to determine the most significant positive and negative factors of such changes on the competitiveness and sustainability of these enterprises in the relevant market. The used methodological tools include such general and special methods as theoretical generalization, abstraction, synthesis, critical analysis, PEST-analysis, expert surveys, factor analysis. The combination of PEST-analysis methods and expert surveys made it possible to identify significant trends in the micro- and macro-environment of the Ukrainian tourism business, taking into account the direction of influence of the studied factors. The list of the most significant positive and negative factors of the external environment of the Ukrainian tourist enterprises in modern crisis conditions is given. Factors that have the most significant positive impact, namely: political (intensification in the field of strategic planning of tourism at the national level and easing of administrative control in tourism); economic (increasing interest in domestic tourism due to restrictions on border crossings); technological (a national course on digitalization of administrative services, the use of electronic marketing tools, the possibility of introducing remote forms of services). It should be noted that in the strategic planning of economic activity of tourism business-entities at the national and regional levels should pay attention to increasing the importance of such environmental factors as the development of international partnerships, tax benefits for individuals in tourism, changes in population structure. The results of the study create a basis for further element-by-element quantitative SWOT-analysis of enterprises in the tourism sector to identify areas for improving their competitiveness at the micro and macro levels.
MAIN FACTORS OF INFLUENCE ON THE DYNAMIC DEVELOPMENT OF THE TOURISM
Authors: Bunyakova Yulia
Published: October 2021

The article is devoted to topical issues of tourism development, which is an integral and one of the most important, at the present stage of society, parts of the world economy, as well as one of the key elements of preservation and development of natural, recreational, historical, cultural heritage and human capital. There are quite significant changes in the modern tourist market, so the importance of studying the main factors influencing its dynamic development is beyond doubt. Despite the high resource potential and significant tourist opportunities, Ukraine's contribution is quite modest and insignificant compared to developed tourist countries. The main problems here are, first, the low quality of the tourist product; secondly, imperfect state policy in the field of tourism. Domestic tourism infrastructure is underdeveloped, tourism services do not meet international service requirements, and the creation of a favorable environment for the dynamic development of tourism is not focused on the development of international tourism ties, as well as ensuring European integration. The tourism industry, like any other branch of the economy, is aimed at meeting human needs as much as possible. One of the most important trends in the development of world tourism is the intensification of competition in the tourist offer market as a result of the emergence of more and more growing countries with ambitious plans to attract tourists, as well as oversaturation of the market with the same type of tourist offer. Therefore, it is extremely important to take into account the requests, motives, tastes and the degree of satisfaction of the needs of potential tourists. The main problems that hinder the development of the tourism industry and need their further solution are considered in the article. It is noted that developing a strategy for tourism development in Ukraine should take into account that the priority of world tourism is sustainable development of tourism. Its main essence is to create effective mechanisms for establishing and maintaining a balance between the preservation of natural and historical and cultural resources and tourism. The effects of the new challenges facing the tourism industry in connection with the coronavirus pandemic have also been analyzed. There is no doubt that the pace of recovery of the tourism industry after the crisis will depend mainly on the right government policy and appropriate government support. Ways to overcome the crisis caused by COVID-19 are proposed.
HEDGING CURRENCY RISKS IN INTERNATIONAL BUSINESS USING THE OPPORTUNITIES OF THE INTERNATIONAL FOREIGN EXCHANGE MARKET
Authors: Liegostaieva Olena
Published: October 2021

The article is devoted to the study of currency risk hedging in international business. The article notes that the international foreign exchange market is the largest and fastest growing of all world markets. The characteristic features of the international currency market are substantiated and offered. It is also noted that foreign exchange transactions provide economic ties between participants located on different sides of state borders: settlements between firms from different countries for the supply of goods and services, foreign investment, international tourism and business travel. It is determined that hedging of currency risks is the protection of funds from the unfavorable movement of exchange rates, and is carried out in fixing the current value of funds by concluding an agreement on the foreign exchange market. When hedging, the risk of exchange rate changes disappears, and this makes it possible to forecast the company's activities and see the financial result, which is not distorted by exchange rate fluctuations, which will allow you to determine product prices, calculate profits, etc. The main difference between hedging and other types of transactions is that its purpose is not to generate additional profits, but to reduce the risk of potential losses, as risk reduction is almost always necessary to pay, hedging, of course, involves additional costs. Hedging is a way to improve business planning. An enterprise wishing to use this service shall pledge the specified amount, from which losses on its positions will be deducted. In today's conditions, thanks to the foreign exchange market, there is a very reliable way to hedge currency risk. This method is to fix the current value of funds by concluding agreements in this market. With hedging, the company eliminates the risk of exchange rate fluctuations, and this allows you to forecast activities and see the financial result, which is not changed by exchange rate fluctuations. Allows you to pre-determine product prices, determine profits, etc. Thus, the principle of hedging in international business is to open a currency position in a foreign currency account for future transactions to convert funds.
FINANCIAL STABILITY OF THE ENTERPRISE: ESSENCE AND FUNDAMENTALS OF MANAGEMENT
Authors: Tkachenko Yelyzaveta , Fatiukha Viktoriia , Yaryshko Olena
Published: October 2021

The article considers modern approaches to defining the essence of financial stability of the enterprise, based on the analysis of which the main features of the stable financial condition of the enterprise are highlighted. The definition of financial stability has been given. The place of the analysis of financial stability of the enterprise as one of directions of complex research of a financial condition of the enterprise has been studied. The main stages of managing the financial stability of the enterprise and a brief description of their content. Much attention was paid to the study of existing approaches to assessing the financial stability of the enterprise. The study of the level of financial stability of the enterprise can be based on the implementation of the following approaches: aggregate, coefficient, margin, point, balance, integral, factor and matrix. It is emphasized that the company in the process of analysis may choose different approaches, depending on the purpose, objectives and research program. It has been determined that it is advisable for companies to form their own system of criteria, which can be used in the process of assessing the current and future state of financial stability to study the financial stability of a company. The existing classifications of factors influencing the financial stability of the enterprise have been analyzed, and the classification according to the place of their origin has been carefully considered. It has been determined that the external factor can be divided into the following groups: economic, those that characterize the state of the market environment, demographic, political, legal, technological and others. Internal factors can be divided into operational, investment and financial. It has been emphasized that external and internal factors influencing the financial stability of the enterprise differ in the mechanism of response by the enterprise. The company can not influence the action of external factors, as they do not depend on the activities of the company, but are related to the nature of government regulation and economic development in general. Therefore, they need more attention to ensure timely response and adaptation to change. Internal factors are in the area of regulation of the enterprise, are important in terms of forming the strategy of the enterprise.
MARKETING MANAGEMENT OF BANKING BUSINESS DEVELOPMENT
Authors: Faliuta Andrii , Pas Yaryna
Published: October 2021

The consequences of the pandemic and the fall of the world economy will negatively affect the functioning of the banking system. Banks were not ready for such changes. The issue of developing and using effective marketing management strategies for the development of banking business is relevant. The main tendencies and features of marketing management of banking business development are considered in the article. Based on the research of scientists, the concept of marketing management of banking business development is generalized and it is determined that these are purposeful actions of management entities on the activities of the bank to regulate its position in the financial market through marketing activities. It was found that the economically developed countries of the world have accumulated considerable experience in marketing the banking business. New marketing tools and Internet platforms provide unique opportunities for the development of the banking business to expand the customer base and to study its views on the advantages and disadvantages of the proposed banking products. It is determined that banks actively use communication channels within the bank, in particular digital merchandising - a modern powerful information and advertising tool. Based on the results of the study, marketing management strategies for the development of banking business and ways to implement them were formed. Marketing management strategies for the development of banking business are aimed at strengthening the image of the bank and the sale of banking products, the impact on the consumer, as well as the intensity of the process. An important component in the marketing management of the bank is the internal organizational process, which operates on the basis of marketing strategies for the development of the banking business. Based on the results of the study, the authors proposes marketing management strategies for banking business development in such areas as strategies to strengthen the bank's image and increase sales of banking products (integration, promotion, promotion), consumer impact strategies (presentation, psychological), strategies depending on process intensity (active, passive).
ANALYSIS OF EMPLOYEES 'SYSTEMS OF MATERIAL MOTIVATION
Authors: Abesinova Olena
Published: October 2021

The article reveals the theoretical issues of analysis of material motivation of staff. The necessity of carrying out the systematic analysis of material motivation of workers at research of productivity of work of the personnel and efficiency of activity of the enterprise is substantiated. It is determined that motivation, which is an important factor in increasing staff productivity, will not be effective without meeting the material and living needs of employees. The main tasks of the analysis of motivation of the personnel of the enterprise are allocated, among which: research of a condition and efficiency of the operating system of motivation of work; assessment of the effectiveness of incentives for enterprise personnel; development of a system of actions (motivational mechanisms) to solve certain problems; analysis of reducing staff turnover, increasing productivity. The main factors influencing the formation of the system of material motivation of work are singled out. It is recognized that the main role in the material motivation of labor belongs to wages, as the main form of income of employees. It has been proven that bonuses are one of the effective factors in increasing the material incentives for employees. In order to implement in the practice of domestic enterprises new approaches and areas of analysis to improve productivity, methods of material motivation of staff and experience in forming a system of motivation in foreign companies are studied in detail. Among the systems of remuneration that provide material rewards for improving work efficiency, the essence of the following methods was studied: the Scanlon method, the Raker system, the "Improved Productivity sharing" method, which are successfully used by US companies. In these methods, bonuses are distributed either evenly among employees or in proportion to the time worked or the amount of remuneration. It is confirmed that the practical use of the proposed methods of material motivation in the analysis of labor efficiency will make practical recommendations on forms and methods of remuneration and incentives that would promote employee interest in productive labor, and generally ensure the effective functioning of the enterprise.
OVERCOMING GLOBAL IMBALANCES IN THE WORLD ECONOMY IN THE CONTEXT OF EXACERBATION OF THE SOCIO-ECONOMIC CRISIS
Authors: Zavalii Bohdan , Skrypnyk Nataliia
Published: October 2021

The article considers methods of overcoming global imbalances in the world economy in the context of exacerbation of the socio-economic crisis. The definition of the concept of global imbalances formulated and their classification was covered. The article highlights the periodicity of global financial imbalances and global imbalances that affect macroeconomic development. It is determined that in recent decades, global economic development has undergone several economic crises that have created global imbalances in world trade and redistribution of capital and resources of national economies. The G20 premier forum for international economic cooperation must form a list of recommendation that every country should follow in order to overcome global imbalances. In addition, analyzed that all this is happening in the context of the slow growth of world trade since the global financial crisis of 2008 and the recovery of the world's economies from the shock caused by the spread of the COVID-19 epidemic. The article highlights the US deficit relative to gross domestic product and identifies its impact on the structure of global imbalances. It highlights how the US current account deficit affects the formation of current local imbalances between national economics. It analyzed that 2020 was a stage of economic collapse, similar in nature to the Great Depression of the 1930s. In the article was determined that global imbalances are the compound of deficits and surpluses on the current account. It is determined that the significant decline in international trade during the period 2020-2021 caused by the effects of the COVID-19 pandemic. It is determined that the new economic uncertainty is reflected in world capital markets in general and in international financial markets, in particular, in the volatility of capital flows to the economies of developing countries. The paper highlighted measures to support the countries most affected by COVID-19, as an example of cooperation in reducing today's global imbalances. All the above aspects formed and described in the following article with reasonable considerations and supplemented by examples of factual data.
EXPORT OF AGRICULTURAL FOOD PRODUCTS OF UKRAINE: STATE AND PROSPECTS
Authors: Garazha Olena
Published: October 2021

The article substantiates the current state and prospects of export relations development of agri-food products. Export-import types of goods are analyzed with the identification of the most and least demanded. It was found that in the field of crop production the main export goods were wheat, corn, sunflower oil, barley, in the field of livestock industry the major goods for export are poultry meat, milk and cattle meat. It is substantiated that the needs of the foreign market affect the structure of sown areas of agricultural enterprises, including farms. It is shown that Ukrainian products are exported on a large scale to Asian countries, and supplies to some European Union countries have been reduced. It is proved that over the last decade there has been an increase in the production of gross crop production, while the output of the livestock industry is growing slightly, and the gap between crop and livestock production has increased almost one and a half times. It was found that farms are developing the crop sector, but they are not interested in raising domestic animals due to low prices for livestock products, high feed prices. It is proved that one of the important factors influencing the structure of sown areas is the market of grown products. It is shown that the existence of prospects for the market of products at high prices encourages to increase the production of a particular commodity crop. It is substantiated that along with this the following factors have an impact: soil quality, specialization of the economy, provision of means of production, natural and climatic conditions, labor resources. It is proved that in order to strengthen the competitiveness of agricultural products and increase their sales on the world and European markets, it is necessary to transform agriculture and food production to high and efficient levels by increasing agricultural exports provided quality, compliance with standards and certificates. It is substantiated that the unstable political situation, the departure of citizens abroad, population decline, their low purchasing power leads to limited agricultural production, so the prerequisites for the development of agricultural industries must be sought in foreign economic activity and cooperation with importing countries.
MECHANISM OF STATE REGULATION OF SOCIO-ECONOMIC PROCESSES IN UKRAINE
Authors: Pryimak Vasyl , Pryima Svitlana , Trach Andrii
Published: October 2021

The purpose of the article is to develop a mechanism for state regulation of socio-economic processes of a market economy, determine its structure and components for the purposeful influence of public authorities on these processes, taking into account the needs and interests of the economy and society. The article substantiates the need to develop a theoretical basis for state regulation of socio-economic processes of a market economy and considers the mechanism of this regulation. The essence of the concept of "mechanism" concerning state regulation of certain processes and "mechanism of state regulation" is revealed. The author's understanding of the mechanism of state regulation of socio-economic processes as a system with appropriate legal, regulatory, information-analytical, and organizational-institutional support, which has a certain structure, which includes goals and objectives, subjects and objects, principles, functions, forms, and methods of purposeful influence of public authorities on these processes taking into account the needs and interests of the economy and society. The article describes the strategic goal, and the main tasks of state regulation considers in detail its subjects and objects. It is emphasized that socio-economic processes are regulated not only by the state but also by other regulation subjects. Regulation takes place not only at the national but also at the regional level. The main and additional functions of the studied regulation are singled out and the forms by which the state performs these functions. The principles and methods of the purposeful influence of public authorities on socio-economic processes are presented. The components of the mechanism of state regulation of socio-economic processes as a certain system considered by us allow understanding this mechanism more deeply. For the first time, based on a review of literature sources on the researched issues, a conclusion is made about the lack of scientifically substantiated developments on the formation and functioning of the mechanism of state regulation of socio-economic processes and developed theoretical provisions of this mechanism. The results obtained in this article will be useful for public authorities in developing the socio-economic policy of the state.