bluuebunny/crossref_metadata_2025 huggingface dataset:
POSITIVE THINKING FOR HUMAN RESOURCES AND ITS ROLE IN REDUCING JOB FRUSTRATION AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF EMPLOYEES AT AL-FURAT AL-AWSAT TECHNICAL UNIVERSITY
Authors: A. Okab Ammar
Published: November 2023

The current research aims to study the relationship and impact between positive thinking of human resources in its five dimensions (positive daily performance, positive self-evaluation, self-evaluation of others, positive future expectations, positive social performance) and job frustration in its four dimensions (aggressive job frustration, withdrawal, job rationalization, and fixation Career), where the research was applied to a sample of employees at Al-Furat Al-Awsat Technical University, which included (104) employees at different job levels. The data were collected by means of the questionnaire and analyzed by the program (SPSS v.23). The research has reached results confirming the existence of a statistically significant correlation and impact between positive thinking of human resources and job frustration, and that positive thinking of human resources contributes to promoting better relations with co-workers and encourages more positive interactions, and one of the most important conclusions reached by the research where The senior management at Al-Furat Al-Awsat Technical University should adopt a special philosophy in positive thinking of human resources based on the adoption of functional features of positive thinking of the human resource in a reflective manner and purposeful and logical awareness so that employees are able to control their actions towards indicators of job frustration.
El Tributo y la Responsabilidad Social Corporativa como generadores del Estado de Bienestar en el Perú –2021
Authors: Mena Dávila John Hitler , Olavarría Fernández Lourdes Ivón , Piscoya Vera Grace Kelly
Published: November 2023

La investigación tuvo como objetivo determinar de qué manera el Tributo y la Responsabilidad Social Corporativa (En adelante RSC) se constituyen en herramientas para generar el Estado de Bienestar (En adelante EB) en el Perú. El método de investigación fue mixto, tuvo un enfoque cualitativo, donde se extrajo la percepción subjetiva de los expertos entrevistados en relación con el binomio Tributo –RSC y un enfoque cuantitativo, para conocer datos objetivos sobre las variables investigadas. La investigación tuvo como resultados que el Tributo a través del rol social de redistribuir la riqueza producida y la dación de incentivos tributarios para estimular la inversión privada en la zona rural del Perú se constituye en una herramienta idónea para generar el EB. Así mismo, la RSC a través del proceso de generación de valor en su dimensión interna y externa, se constituye en una herramienta idónea para generar el EB. De acuerdo con los datos obtenidos y conforme con Gonzáles (2022) el Tributo es una herramienta idónea para generar el EB en el Perú, a través de la simplificación del sistema tributario para construir puentes entre la formalidad y la informalidad. Así mismo, Morel (2020) manifestó que la RSC por medio de actos orientados a satisfacer las necesidades de los grupos de interés vía generación de valor a los accionistas y trabajadores y por medio de acciones concretas para la generación de oportunidades a las comunidades aledañas y el cuidado del medio ambiente, se constituye en una herramienta idónea para generar el EB.
Discriminación de salarios en el mercado laboral el en El Salvador durante el periodo 2018-2020
Authors: Aguirre Martínez Wuilmer Giovanni
Published: November 2023

El presente trabajo describe y analiza la teoría de discriminación estadística, la cual se ha usado a través de los años desde principios de los 70 para explicar el comportamiento de los gustos discriminatorios en economía, en particular se analiza el tipo de discriminación estadística (statistical-discrimination). Luego se realiza una relación con otros tipos de estudio aplicados en el campo, con distintas variables; por último, se determina la existencia de discriminación en el mercado laboral salvadoreño por la condición de nivel académico para los periodos de 2018, 2019 y2020. En la estimación de resultados se trabaja con datos oficiales de la DIGESTYC de El Salvador, y se aplican los principios de discriminación enfocado en el nivel educativo para demostrar que existe correlación entre el nivel de ingresos de una persona y los años de estudio realizados por la misma. Los resultados demuestran que la brecha salarial entre las personas que no estudiaron, es decir que no tienen ningún grado de estudio es de 293% para el año 2018, 300% para 2019 y 300% para el año 2020. Con esos resultados se demuestra la discriminación salarial en el mercado laboral salvadoreño.
Relación entre el gasto público y el crecimiento de la economía salvadoreña, durante el periodo entre 2009 y 2020
Authors: Aguirre Martínez Wuilmer Giovanni
Published: November 2023

De manera técnica, el avance de una economía se mide de acuerdo a su relación con su producción nacional bruta de bienes y servicios, en américa latina de acuerdo a datos de (CEPAL, 2021), en la última década después de la gran crisis hipotecaria en Estados Unidos que se desencadenó en el año 2009, el crecimiento económico de las economías latinoamericanas ha tenido altos y bajos bastante pronunciados e interesantes, pasando por el 6,1% de crecimiento en el año 2010, también por el -1,2 del año 2016 y por supuesto hasta llegar al -6,8 del año 2020; para llegar a este indicador cada país realiza acciones puntuales de política pública en el ramo económico.En este contexto la economía salvadoreña también ha sufrido estos cambios en la tasa de crecimiento económico. El país más pequeñode América Central, ha experimentado un crecimiento económico modesto en las últimas décadas, con un crecimiento del PIB anual que superó el 3 por ciento solo dos veces entre 2000 y 2020 (solamente en 2006 con 4.3% y 2011 con el 3.8%) (Banco Mundial, 2022). Y en donde la economía por años ha estado bastante respaldada por las remesas familiares provenientes del exterior que han llegado a aportar hasta el 20.3% del PIB de acuerdo a datos oficiales del Banco Central de Reserva de El Salvador.La presente investigación pretende dar a conocer y analizar el tipo de relación existente entre la inversión pública realizada por el gobierno y el crecimiento del PIB en El Salvador en la última década.Para lograr este objetivo, se tomará la información oficial sobre la inversión realizada por el gobierno salvadoreño en transferencias de capital e inversión en infraestructura (gasto público), en los años entre 2009 y 2020 (advirtiendo que este último año es atípico debido a la pandemia COVID-19), y contrastarlo con los porcentajes de crecimiento económico que el país ha presentado en el mismo periodo; esto se relacionará con nociones de estudios realizados por distintos economistas sobre el crecimiento endógeno1 y el potencial de las economías para crecer por la vía de la inversión y no del ahorro.Se concluye el presente estudio con una serie de recomendaciones de política pública con potenciales implicaciones prácticas para hacer de la economía del país una de las de mayor crecimiento de la región.
Effect of Think-Pair-Share Strategy on Reading Comprehension of Narrative Text at the Eighth Grade of SMP GKPS 3 Pematang Siantar
Authors: Sihite Enji Debora Sarina , Napitupulu Selviana , Purba Rudiarman
Published: November 2023

This research aims to discover the Effect of Think-Pair-Share Strategy on students’ reading comprehension of the eighth-grade students of SMP GKPS 3 Pematang Siantar on Narrative text. This research used quantitative research with quasi experimental method. The data were collected through tests. The sample of this research were the VIII-2 as Experimental group and VIII-1 as Control group. The test was carried out with pre-test and post-test to students using narrative text. As a result, the researchers found the mean score in experimental class from pre-test to post-test were 25.92 and 78.14. The mean score in control class from pre-test to post-test were 32.22 and 56.81. The t-test value was 9.5, at a level of significances 0f 5% (=0.05), whereas t-table was 2.007, or t-test>t-table. Therefore, the Alternative Hypothesis (Ha) was accepted and the Null Hypothesis (H0) was rejected. Hence, there is a significant effect of using Think-Pair-Share Strategy to the reading comprehension at the Eight grade students of SMP GKPS 3 Pematang Siantar.
Rational Hope for the Animal Rights Movement
Authors: Müller Nico Dario
Published: November 2023

Animal ethicists have worried that hoping for the success of the animal rights movement is epistemically irrational because it contradicts our best evidence and practically irrational because it makes animal rights advocates complacent. Against these worries, this article defends the claim that animal rights advocates can rationally hope for the success of their movement despite grim prospects. To this end, the article draws on Philip Pettit's (2004) account of hope to articulate the novel notion of “careful substantial hope.” Hope in this sense is a cognitive strategy of thinking as if movement success is likely because the right strategies and tactics will be employed. The article concludes with suggestions for how philosophers can encourage this kind of hope.
Animals and Business Ethics
Authors: Beck Maris
Published: November 2023

Animals and Business Ethics is an edited book that applies business ethical theory to nonhuman animals. It explores the ethics of commodifying animals in a business context, how stakeholder and social contract theories relate to animals, how business can be regulated to improve conditions for animals, how to create more humane jobs for humans and animals, and the linkages between human and animal well-being, in the context of human workers and consumers who interact with animals in business. Business ethics literature has underrepresented animals, although this is beginning to change. This book is an introduction to how business ethics theory can be applied, through a range of theoretical chapters and case studies. Animals and Business Ethics is a valuable contribution to the literature, which opens space for additional research.
Study the Indicators of germination and growth of two varieties of papaya
Authors: Hussein Lafta Al-Seadi  , Manal Zibari Sabti  , Dhia Ahmad Taain
Published: November 2023

The study was conducted in the Seyhan Agricultural Reserve in the city of Siba in Basra Governorate during the period (2019-2021), for the purpose of knowing the extent of the success of the cultivation of Carica papaya L. and identifying the indicators of germination and growth of two varieties of local and Red lady papaya. Papaya seeds were grown under standard germination conditions.The results of the study showed the superiority of the Red Lady cultivar in the percentage of germination, seed germination speed and stem diameter, while the local cultivar was superior in seedling height.
Applications of the Digital Mapping System (DMS) and the Influence on Climate Change
Authors: Ma Zhuojun
Published: November 2023

Recent years have seen a rapid change in climate, which has led to an increase in the number of severe weather-related disasters. The management, on the other hand, has not provided a solution that is adequate to the question of how to avert similar calamities. Because planners, designers, and those in charge of making decisions lack essential meteorological expertise and data, there is currently insufficient consideration given to the influence that DMS will have on the climate. As a direct result of increasing urbanisation, the rate at which climate change is occurring is accelerating, which means that the significance of this problem is growing. The city virtual map system has the potential to serve as a convergence point for virtual and climate systems, which will make it easier to find solutions to problems. The significance of DMS is analysed, and data-driven recommendations are offered based on the obtained meteorological data and after taking into consideration the effects of climate, population, and greening. This article starts with a brief overview of how the city's climate has changed recently. Next, the purpose of the urban climate map is explained, followed by a list of relevant pros and cons based on the relevant characteristics and a discussion of how DMS could be used in real-world situations.
A Comparative Study of the Political and Economic Impacts of Typical World Events Centered on the Great Depression of 1929 and the COVID-19
Authors: Zhao Xueyan
Published: November 2023

The Great Depression of 1929 and the outbreak of the Covid 19 pandemic in 2019, as typical world events that changed international society's development, both significantly impacted the global political and economic landscape. The analysis of the impact of the two events on world politics and the economy reveals certain similarities and differences. The main similarities are that the events lasted for a long time and were very harmful; they caused domestic political turmoil and a lack of international cooperation. The differences are mainly in the context of the events and their political and economic impacts. The article focuses on comparing the results and effects of these two events from the political and economic dimensions, analyzing the reasons for their similarities and differences, and exploring and explaining the critical role of China in them.
Research on the Financing System of Sci-tech Enterprises Based on Life Cycle Theory Take Huawei as an Example
Authors: Zuo Cehngkai
Published: November 2023

Science and technology enterprises are an important carrier for our country to implement innovation strategies. The development of science and technology enterprises not only drives the economic growth of our country, but also improves innovation capabilities and provide more employment opportunities, promote the harmony and stability of the entire society, and improves quality and efficiency. Financing is a key factor affecting the success or failure of an enterprise, and it is of great significance to apply different financing strategies at different stages of a technology-based enterprise. On this basis, I will take Huawei as a case study, in order to provide a reference for other technology-based companies to choose financing methods.
Water Pollution and Decoupling Status in the Yangtze River Economic Belt
Authors: Cao Jerry
Published: November 2023

Monitoring and reducing Water pollution is critical for the sustainable and green development of socio-economy. This paper combined the concept of Grey Water Footprint and Decoupling theory to evaluate the water pollution status in Yangtze River and the related Economic Belt from 2003 to 2018. By understanding the pollution status, a clearer insight into whether Yangtze River achieved decoupling and where to further improve water quality could be found. According to the result, although some regions, such as Yunnan and Jiangxi, did not display a descending pattern during the period, Yangtze River Economic Belt as a whole showcased a steady decline in total GWF since 2010. In regarding to the economic development, every region within Yangtze River Economic Belt significantly increased their GDP throughout the period. Therefore, according to Tapios decoupling model, it was always decoupling status for Yangtze River Economy from 2003 to 2018, and it has been strong decoupling status for 7 years. This paper provides some information and references for the formulation of water resources management policies, and finally promotes the green development of the areas in the Yangtze River Economic Belt.
The Impact of Loyalty Programs on Customers' Decision to Choose a Luxury Hotel
Authors: Wang Xinyi
Published: November 2023

At the highest level of the hospitality industry, the clientele of luxury hotels is different from that of other hotels, and these customers have higher expectations for the services provided by the hotels. In order to retain these customers, many hotels use and continuously improve the loyalty program to help maintain their customer relationships. Through qualitative analysis, this paper will examine the impact of the loyalty program on consumer behavior at luxury hotels through qualitative analysis.
The Impact of Interest Rate Marketization on Chinas Life Insurance Products
Authors: Bian Zhipeng
Published: November 2023

The interest rate is a crucial macroeconomic variable, and the marketization of interest rates is one of the fundamental reforms in the economic and financial domains. China continues to promote market-oriented interest rate reform in accordance with the Central Committee of the Communist Party of China and the State Council's strategic deployment, which not only conforms to China's national conditions but also essentially fulfills international norms. While deregulating interest rates in an orderly manner, it places a premium on building and enhancing a market-based interest rate system in which rates are determined by market supply and demand. The People's Bank of China employs monetary policy instruments to influence market interest rates and maximizes the regulatory function of interest rates for macroeconomic activities. This article seeks to assess the issues China's life insurance industry faces from three perspectives: power, product structure, and depth and density. The study then analyzes the impact of marketization of interest rates on China's life insurance business and suggests countermeasures for China's life insurance companies.
Research on Shackles of Agricultural Modernization in Northeast China -Taking the Promotion of the Western-style Agricultural Machinery in Northeast China as an Example
Authors: Duan Mingyao
Published: November 2023

In the late Qing Dynasty and the early Republic of China, with the gradual development of social economy, agriculture in Northeast China also gradually began to modernize. In this context, businessmen from western developed countries saw the opportunity to actively promote their advanced agricultural machinery through various marketing strategies. Although they achieved satisfactory results in the initial years, their sales gradually weakened over time. Due to the lagging sales of Western-style agricultural machinery, agricultural production in most areas continues adopted the old method until Japan occupied the northeastern China in 1931. This phenomenon was result of the combination of multiple factors, such as special farming conditions, weak farmers 'economy, low self-organization ability of farmers, low labor cost, and complicated operation of western agricultural machinery. These adverse factors are also the shackles of the modernization of agriculture in Northeast China.
SWOT Analysis of Chinas Internet Finance under the Background of the Epidemic Take Ant Finance as an Example
Authors: Lin Chuhang
Published: November 2023

Under the current epidemic situation, China's Internet finance has achieved unprecedented rapid development and wide application. As the world's leading Internet open platform under Alibaba, Ant Financial is a typical representative of China's Internet finance industry. The sudden epidemic has continued to this day, which has had a huge impact on the Internet consumer finance industry. In response to this phenomenon, I conducted a SWOT analysis of Ant Financial in the context of the normalization of the epidemic, and gained a new understanding of its strength, weakness, opportunities and threats. Combined with my analysis, I hope to draw effective suggestions for the development of Ant Finance or China's Internet finance industry in the post-epidemic era.
College Employment Problem Based on Stable Matching Theory
Authors: Luan Peng
Published: November 2023

Based on the investigation and analysis of the employment psychological status of college graduates in China, this paper puts forward some measures and suggestions to alleviate the severe employment pressure. At the same time, it also provides the theoretical basis and reference materials for related researchers. In recent years, recruiting units have paid more and more attention to the relationship between graduates and employers and the roles played by both parties. It is found that the imbalance between supply and demand in China's labor market is the main factor affecting students' participation in civil service examinations, teachers' academic qualifications and degree certificate system reform. Among them, the employment and working environment of graduates are more influential, while for employers, the biggest impact is the gap between the positions provided by enterprises and social needs.
The Stimulating Effect of Consumption Voucher on Chinas Tourism Industry after the Epidemic
Authors: Zhang Qiongwen
Published: November 2023

The era occupied by the COVID-19 is coming to an end, but the loss it has brought to the world is immeasurable. Tourism, as a key industry or even a pillar industry in many countries, how to revive tourism as soon as possible has become a major concern of all countries in the post-epidemic era. This paper studied the status quo of tourism industry in 20 Chinese cities after the epidemic, divided them into groups by whether to issue consumption vouchers or not, and studied the factors which can influence tourism income increment. The study found that the policy of coupon distribution did not play an important role in promoting tourism. Meanwhile, the local GDP and education level also played a positive role in the recovery of tourism. This study is able to provide some reference value for the government and tourism departments in formulating policies to promote consumption in this industry.
Innovation and Thinking about Coffee + Internet: Luckin Coffee Case Study
Authors: Wang Zirong
Published: November 2023

In recent years, the Internet has driven the rapid expansion of the coffee industry. The organic integration of coffee and the Internet has also brought many benefits to the coffee industry and the coffee industry into the new retail era. Taking Luckin Coffee as an example, this article analyzes the three aspects that Luckin Coffee applies in the Internet and big data, including operations, marketing, and product research and development. In the end, it is discovered that the combination of coffee and the internet can improve the competitiveness and growth of the company in the coffee industry.
Marketing Mix Strategy in the Metaverse: The Luxury Brands Case Study
Authors: Gao Meng , Xu Yating , Yan Ming
Published: November 2023

In the context of the Metaverse, the fashion industry is undergoing a historic shift. With the emergence of the Metaverse as a new social and transactional attribute platform, many luxury brands have begun to set foot in the Metaverse to carry out distinctive marketing activities. These luxury companies use the Metaverse to reshape the luxury consumption experience and marketing methods, a trend that is driving innovation and disruption in the luxury industry. This article will analyze the influence of Metaverse on the marketing mix strategy of luxury brands under the background of Metaverse consumption culture, combined with the actual cases of luxury brands, and propose new trends and strategies.
Review of Carbon Capture, Utilization, Transportation and Storage
Authors: Chen Shuyan
Published: November 2023

Greenhouse gases (CO2, O3, CH4, etc) wrap around the earth and capture solar energy, causing global warming, climate change, and the imbalance of the ecology system. The Earth will one day be unable to bear this pressure. In order to solve this problem, scientists work day and night to develop Carbon Capture, Utilization, Transportation and Storage (CCUS) technology. It is an effective method for carbon emission reduction at present and an important strategic choice for environmental protection in the future. However, due to the high cost, high risk and immature characteristics, the technology still needs to be optimized and improved. In view of these three drawbacks, this paper gives the corresponding suggestions: increase the profit by utilization to compensate for the high cost; if the risk is high, set up strict implementation standards and strengthen management; open the scientific research information when the technology is not mature so that all developed and developing countries can participate in the event. CCUS can cope with the world's environmental problems and slow down the pace of global warming. In order to employ the technology on a large scale, scientists can focus on reducing the cost and publicizing some critical information.
Exploring the Effective Ways to Improve the Cross-border E-commerce Education Platforms
Authors: Wang Zhe
Published: November 2023

People's buying habits have changed significantly as a result of the rapid advancement of technology. Instead of shopping in actual stores, individuals now shop online at any time and from anywhere. As a result, online buying and e-commerce emerged as new and steadily expanding businesses. The rise of the e-commerce industry has made e-commerce education an essential and important educational segment. In order to help more people to engage in the e-commerce industry, it is necessary to continuously improve the practicality of the e-commerce education platform. This research takes the E-Hai e-commerce education platform into consideration, proposing that is in needs to improve the usefulness of the platform In this paper, the analysis of the feedback and evaluation of E-Hai e-commerce education platform users, problems are put forward, and some suggestions for modification and improvement measures are proposed. By analyzing the problems and exploring the solutions, the practicality of this mobile application can be improved, as well as the level of e-commerce education to help more users use this platform then create and engage in the e-commerce industry better.
Analyzing the Debts Effects on Netflixs Liquidity and Costs
Authors: Wu Lingchao
Published: November 2023

Netflix has issued substantial sums of debt in 2018 and 2019 in order to expand its content library and deal with the intense rivalry that exists in the streaming media sector. The objective of this paper was to investigate the ways in which Netflix's liquidity and costs of financing are impacted by the use of long-term debt financing. The annual reports that Netflix produced from 2017 through 2022 were scrutinized in great detail. According to the findings of this research, Netflix did not experience any liquidity issues in 2018 and 2019 as a result of its long-term debt financing. Therefore, organizations that provide streaming media may utilize long-term debt financing in order to make short-term investments if they managed the due dates of their loan in an appropriate manner. Meanwhile, based on the findings of this study, Netflix was able to reduce the costs associated with debt by issuing debt mostly in euros and using fixed interest rates. When interest rates are forecasted to rise, it may be beneficial for businesses to cut their debt costs by taking on debt denominated primarily in euros and offering fixed interest rates.
Research on the Environmental and Economic Repercussions and Policy of Electric Cars
Authors: Feng Shaohui
Published: November 2023

The primary policies nowadays in effect are either zeroing in on the work of popularizing and enhancing EV manufacturing incidence, setting an un-negotiable quota for firms to compromise on that leaves them no leeway, or just issuance of waivers and subsidies. Given that charging takes an inordinate amount of time that most find fazing, as a self-explanatory result, the government ought to inject a prudently weighed amount of expenditure into the circular flow of income as one of many workable fiscal policies and bidding their time for the multiplier effect to play out. For example, the provision and installment of charging points need to be ramped up in each engaged polities to broker an appropriate EVs-chargers ratio. Therefore, the government should dispose of manufacturers to rev up production. That way, convenience inducement is conducive to more uptake of prime EVs customers. Additionally, a stipulation must be choreographed concerning the uniformity in the topology of all the necessary appurtenances incorporated in a charger to warrant the utilization of all possible chargers irrespective of their manufacturer, as the denial of access to charging points surely would repel practitioners inquisitiveness.
Environmental Regulatory Policy and Economic Development in China: Purpose and Consequence
Authors: Zhang Sihan
Published: November 2023

Based on the development history of environmental regulation in China and the corresponding economic situation, this paper discusses whether environmental regulation policies in northeast, southwest and central China are conducive to local economic development. The purpose of this paper is to derive appropriate environmental regulatory policies for regions with different economic conditions. The restoration of ecology and the goal of green production in Northeast China have prompted strict environmental protection policies. However, considering the relatively backward level of local economic development, environmental regulation policies should be relaxed appropriately to give way to economic development. However, Southwest China has a serious ecological destruction problem. The implementation of environmental policies can help Southwest China achieve technological innovation, scientific and technological development and economic growth. Therefore, relatively strict environmental regulation policies should be adopted. Central China has a relatively high level of economic development, but there are also problems such as low resource utilization rate. Therefore, strict environmental policies should be adopted accordingly to promote Central China to improve resource utilization rate, production efficiency and technological innovation, so as to promote economic growth.
Application of DCF Model in Enterprise Valuation
Authors: Yu Xien
Published: November 2023

The home appliances industry is an important manufacturing industry that reflects the consumption level of Chinese residents. Midea Group is the leading enterprise in the household appliances industry and one of the enterprises with high brand value in China. For Midea Group in the home appliance industry, this paper will apply the DCF model for enterprise valuation. This paper mainly uses the financial information of Midea Group and the discounted cash flow model for enterprise valuation. Then, the advantages and disadvantages of the DCF valuation model are analyzed through practical cases, and the overall valuation process is summarized. The company value of Media that valued by the DCF model is 384,922.89 million RMB. The analysis results show that the DCF model can better reflect the status quo of enterprise value, but in the process of DCF valuation model, it is not easy to predict the accurate amount of future cash flow. It also has limitations in industry and product selection, and its estimation of the risk rate is not accurate enough.
The Marketing Strategy of iPhone Series in Chinese Market
Authors: Wang Zeming
Published: November 2023

Apple has become the world leading mobile phone producer since it launched its first generation mobile phone in Chinese market. Literature survey, case analysis and 4P theory has been adopted in this paper, aims to analyze Apples successful experience in Chinese market, and provides Chinas mobile phone enterprises with possible suggestions to improve competitiveness to break into the global market. The reason why iPhone can quickly open the Chinese market and continue to hold a stable market share as its good performance and fashionable appearance, as well as series of marketing strategies. Nowadays, Chinese mobile phone producers have many problems with their products, such as poor quality, low technology level, brand missing etc., the marketing strategy that adopted by Apple can use for reference for Chinese mobile phone producers. By improving product quality, strengthening product design and technology innovation, bundling products with services, the Chinese mobile phone enterprises improve their competitiveness in the global market.
Analysis of Sustainable Urban Development in China and Japan
Authors: Chen Liang
Published: November 2023

By studying and comparing the urban planning of China and Japan, this paper discusses the main problems in building sustainable urban development in China and gives some corresponding solutions. In terms of general planning, China's green space indicators are too simplistic and quantitative, lacking in multi-dimensionality and perspective. The layout planning of green spaces is not scientific enough. At the management level, urban planning and greening in China are very passive. Despite the creation of large areas of green space, the quality of these green spaces is not guaranteed. In the absence of relevant laws and regulations, these green spaces are not sustainable and can easily be threatened with demolition. In order to combat these problems, a more effective urban management system should be established, and modern technology should be used to assist in the management of green spaces, with more input from the public in the planning process.
Innovative Marketing of Traditional Chinese Handicrafts
Authors: Meng Jiayun
Published: November 2023

Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.
The Harm and Regulation of High-leverage Multiple Behaviors in LBOs
Authors: Xie Yiwei
Published: November 2023

In recent years, as the development of our capital market gradually tends to mature, the number of mergers and acquisitions (M&A) of all kinds of enterprises also begins to present an increasing trend. Leveraged buyout (LBO), as a very clever acquisition form, is favored by many enterprises. However, in the context of imperfect laws and regulations, enterprises and individuals make irrational behaviors driven by extremely high interests, and one of them is blindly raising leverage multiple in pursuit of returns, it has brought a bad influence on the market, enterprises, and individuals. To create a favorable business environment, measurements have to be taken to regulate the overhigh leverage of multiple behaviors in LBOs. The essay uses the method of case study and comparative study. The most typical LBO case will be presented as an introduction, and then some other good cases will be mentioned later to illustrate the characteristics of LBO and the harms of high multiple in LBO and so on. To compensate for the harms that high leverage multiple in LBO bring to the market, enterprises and individuals, several solutions have been raised, including clarifying the principle of good faith in MBOs, improving the system of regulatory rules for the capital market, optimizing the information disclosure system of leveraged buyouts and increasing punishment for illegal speculative activities. The detailed argument will be elaborated on later.
Sustainable Supply Chain of New Energy Vehicles: A Case Study of Tesla
Authors: Bai Enyu , Yan Guowei , Yan Xiaohang
Published: November 2023

There has been a deepening link between new energy vehicles and sustainable development strategies in recent years. The ecological impact of CO2 emissions from vehicles has been noted. Although developing new energy vehicles faces problems such as high project costs, a backlog of slow-moving models, and a lack of technical maturity and raw material availability. However, developing new energy vehicles is indispensable and can be better promoted by combining sustainable supply chains with renewable energy sources. It can be found that sustainable management of the supply chain is an indispensable factor for Tesla to become a representative company in the new energy vehicle industry. But at present, new energy vehicles still face the problem of high costs; the lack of maturity of technologies such as batteries and chips. But optimizing the supply chain will undoubtedly impact the development of new energy vehicle companies.
The Impact of Pre Delisting Crisis on the Stock Price of Chinese Stocks --The Case of "Bilibili"
Authors: Chen Yuting
Published: November 2023

Against the backdrop of the introduction of the US Foreign Company Accountability Act, the threat of trade tensions between the US and China to the fate of corporations has once again been exposed. The US increased regulatory scrutiny of Chinese stocks and then signing of an agreement between Chinese and US regulators regarding audit and regulatory cooperation. Although the risk of Chinese stocks being delisted has decreased in the short term, in the medium to long term, the risk of delisting and the pressure brought by trade frictions between China and the United States still exist for the company. This paper uses the event study method to analyze the degree of abnormality in the share price volatility of Bilibili, when the first pre-delisting list is announced and the company itself is on the list, reflecting the magnitude of the pre-delisting event's impact on Chinese stocks. The findings demonstrate that not only do the listed companies have abnormal fluctuations in stock prices, but the entire Chinese concept stock market has short-term negative impacts when the pre-delisting list is announced. Finally, based on the research results and previous literature, this article will provide relevant suggestions from the perspectives of the country, government, and enterprises.
Digital Marketing Logic, Mechanism, Strategy and Evaluation
Authors: Tan Miaorou
Published: November 2023

Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to promote consumer purchases, enhance brand recognition and increase sales. This paper systematically expounds the underlying logic, mechanism, and strategy of digital marketing, reveals the important role of digital marketing in enterprise marketing, and provides theoretical and methodological support for digital marketing-related research. In addition, the paper proposes the selection and use of performance measurement tools and methods, and how digital marketing can optimize and enhance performance. At the same time, given the future development trend and problems of digital marketing, this paper puts forward some measures and suggestions, which provide a valuable reference for the practice of digital marketing in enterprises.
Effects of Online and Offline Stores on Apparel Brand Performance
Authors: Cai Chunxi
Published: November 2023

The rise and continued expansion of online stores have prompted traditional fashion retailers to contemplate omnichannel strategies. Traditional physical stores have their own unique value, and online-only brands must consider whether it is worthwhile to establish an offline location. This article will investigate whether establishing a physical and an online store is advantageous for the brand. This research paper uses a systematic review and document screening as its methodology. The findings of this study indicate that opening both offline and online stores is likely advantageous for brands, such as in terms of increasing sales and boosting brand recognition. This assumes that the newly opened offline and online stores are of high quality and customer centric. The investment allocation between the two types of stores needs to be determined based on the market position of each brand. There is no simple answer to the question of whether the brand should invest more money in online or offline stores. For the long-term success of brands, omnichannel marketing is recommended.
Impact of Digital Technology on Employee Wellbeing in the Context of Teleworking During COVID-19
Authors: Xu Peiqi
Published: November 2023

COVID-19 significantly impacted economic and social life worldwide, and telecommuting has become the only option for many companies and organizations to continue operating during this time. While telecommuting is not a new concept, the mass adoption of telecommuting during a pandemic is unprecedented. The widespread adoption of digital technology has highlighted the importance of digital technology in enabling telecommuting. However, the emerging telecommuting model brings new challenges and raises concerns about employee wellbeing. One of the key issues is employee health and well-being. This paper examines the impact of digital technology on employee wellbeing in a telecommuting environment through a literature review and an empirical study. The study finds that using digital technology has positive and negative impacts on employee wellbeing. Digital technology can improve communication, collaboration, and productivity, providing employees greater flexibility and autonomy. On the other hand, however, digital technology can also lead to problems such as information overload, blurred boundaries between work and life, and increased stress and fatigue. The impact of digital technology on employee wellbeing depends on various factors, including the type of technology used, the nature of the work performed, and the characteristics of the employee.
Analysis on Antas Marketing Strategies in the 2022 Winter Olympics through Literature Analysis
Authors: Qi Zhouyang
Published: November 2023

In the 2022 Winter Olympic Games, Anta sports was seen everywhere. The shiny Chinese Red along with Antas logo on every single Chinese uniform, foreshadows Chinese players success and strengthens Antas brand identity as the Chinese national sports brand. This article focuses on Antas marketing strategies through a literature analysis of the 2022 Winter Olympics, which is the main factor in its success. This article analyzes Antas marketing strategies, including digitalization, brand identity, and technology. This article is formatted in the way of marketing strategies analysis along with their problems and suggestions. Anta successfully expanded its business in the 2022 Winter Olympics but still has areas of improvement in its marketing strategies. Anta Sports needs to improve its self-innovation by developing new technologies that improve production efficiency and product quality. Anta can also use AI technology and social media to optimize user profiles and recommendation algorithms in order to improve user stickiness.
Risk Assessment of the Banking Industry under the COVID-19 Crisis
Authors: Chen Ziying
Published: November 2023

This paper shows that increased bank asset liquidity does not necessarily reduce risk-taking. The help provided by the government in the epidemic crisis has also been provided after the damage occurred. On the other hand, the merger of banks is not a good thing for low-risk banks. Regulators should conduct frequent financial reports on banks to ensure that the risk of sudden default due to weak supervision is reduced. Foreign exchange risk management is especially important for banks involved in cross-border transactions and foreign exchange business. Reasonable control of the market exchange rate prohibits the impact of the foreign exchange black market on the market. The COVID-19 epidemic has led to fluctuations and instability in global exchange rates and the banking industry. For the foreign exchange transaction risks caused by exchange rate fluctuations, banks usually need various foreign exchange derivatives instruments to ensure that foreign exchange risks are effectively managed.
Employment Analysis of College Graduates and Feasible Suggestions
Authors: Zeng Langlang
Published: November 2023

In China, the population is constantly growing, and with it comes a large number of graduates pouring into society. However, the market cannot bear the influx of so many graduates, resulting in employment difficulties for many graduates. This research mainly analyzes the social phenomenon of difficult employment for college students. This article first analyzes the reasons for the employment difficulties of contemporary university students from three factors: individual college students, social enterprises, and the government. Afterwards, in responses to the problem of difficult employment for graduates, suggestions are proposed to students to have insight, plan for themselves, and adjust students mindset. Regarding social enterprises, more tolerance and friendly suggestions should be given to college students, and it is also hoped that the government will provide more encouragement to college students. Research has found some problems, including some college students having some psychological and ideological problems, enterprises exploiting college students, and the schools lack in regulating of students' emotions. This indicates that the issue of better employment for graduates not only requires individual actions from college students, but also requires active action from all sectors of society to jointly overcome this difficulty and help graduates find better employment.
Research on the Development Strategy of Mobile Game Honor of Kings Based on 4C Theory
Authors: Yao Xingyi
Published: November 2023

With the upgrade of mobile phone internal storage and chips, more and more games are moving from computers to mobile phones. The mobile games market is gradually growing and demonstrated strong profitability in the application market. So it is necessary to explore the marketing strategy of mobile games. In view of that, this paper takes Honor of Kings, a typical representative of mobile game, as an example, analyzes Honor of Kings marketing based on 4C marketing theory. The author explore the transform of the marketing strategy of Honor of Kings, summarize the success and shortcoming of Honor of Kings, in order to discover the problem of customer turnover of Honor Of Kings, the problem arises in part from quality of paid content, assurance of gameplay, and fairness of the game. Finally, it is conclude that mobile games place great emphasis on convenience and communication, therefore, the development of contemporary mobile games needs to rely on the community and develop more concise and convenient pages.