bluuebunny/crossref_metadata_2025 huggingface dataset:
The Effectiveness of Exterior Color on Brand Identity and Purchase Intention
Authors: Li Xikang
Published: November 2023

In 2018, after Tesla entered the Chinese market, China entered the era of new energy vehicles, and in 2020 Wuling launched a small new energy vehicle called Wuling Hongguang MINI EV, which has changed the fate of Wuling since its introduction, attracting a large number of consumers with its outstanding appearance and subsequently becoming the global small pure electric car sales champion, and also changing the Wuling Hongguang in It also changed the brand impression of Wuling Hongguang in consumers' minds. Thus, the purpose of this study was to examine why differences in color and appearance affect the extent to which consumers perceive a brand. This paper took the Wuling Hongguang MINI EV as an example for research and tried to find the reason why consumers love Wuling and the reason why the inherent brand impression of Wuling cars has changed. The first reason is related to symbolic identity of Wuling Hongguang MINI's appearance. Secondly, is about the social identity, and finally, the vividness of the color is also the reason which could lead a different brand impression. The significance of this paper was to advise some emerging car brands on their long-term development and, secondly, to study the relationship between brand appearance and brand identity.
The Brand Equity of Los Angeles Lakers
Authors: Jiang Jiajun
Published: November 2023

Brand equity is a crucial component for sports teams in establishing their market position and generating revenue. The Los Angeles Lakers, one of the most successful franchises in the National Basketball Association (NBA), has maintained a strong brand image for decades. However, the factors contributing to their brand equity and its impact on fan loyalty and merchandise sales remain unexplored. Therefore, this study aims to investigate the brand equity of the Los Angeles Lakers and its significance to the team's marketing strategy. The research method is the literature review. The research topics included the identification of key brand attributes associated with the Lakers, the role of star players and team success in brand building, the impact of social media and fan engagement, and the relationship between brand equity and fan loyalty and merchandise sales. The research revealed that the Lakers' brand equity is built upon a unique combination of history, legacy, and success, as well as the team's association with star players and iconic logos. Social media and fan engagement were also identified as critical factors in maintaining and enhancing brand equity. The study also found that the Lakers' brand equity has a significant impact on fan loyalty and merchandise sales, providing valuable insights for the team's marketing strategy. In conclusion, this study provides a comprehensive understanding of the factors contributing to the brand equity of the Lakers and its significance in the team's marketing success.
Demographic Challenge: The Rise of the Silver Economy in China
Authors: Guo Yiqi , Liu Mingxin , Wang Junhong , Xia Yuman , Zhao Di
Published: November 2023

This paper explores the silver economy in China. The aging demographic in China has created challenges and opportunities for the economy. Based on analyzing extant literature relating to the silver economy, this research highlights the growth of the healthcare industry, tourism, and technology as significant areas of the silver economy. However, challenges like the lack of retirement savings and limited access to resources in rural areas are also discussed. The Chinese government has implemented policies to support the industry, such as tax breaks, subsidies, and programs to promote the development of retirement communities and long-term care facilities. The essay concludes that while the silver economy is becoming increasingly important in China, more efforts may be needed to address these challenges and ensure the industry's continued growth. This research is helpful for policymakers, businesses, and other stakeholders to develop strategies to adapt to these changes and harness the potential of the growing older population.
Analysis of Meituans Merger of Dianping: Stylized Facts, Challenges and Outlook
Authors: Chen Tiannuo
Published: November 2023

Facing external and internal challenges, Meituan merged with Dianping in 2015 and Meituan has grown to be the leading company among online to offline (O2O) lifestyle service platforms. The paper selects the case of Meituans merger of Dianping and studies the motivation and effectiveness of the deal through analyzing the statistics and public information. The paper concentrates on the analysis of disclosed financial reports and includes challenges and objective statement, analysis of advantages and disadvantages and also future prospects. In brief, it is found that Meituan succeeded in increasing revenue after the merger according to the paper. Nevertheless, Meituan still had difficult in making profit as it conducted low-price strategy. The paper also analyzes the stylized facts and gives out future prospects of Meituan. Moreover, this case can bring enlightenment and inspiration to decision-makers whose companies are facing similar challenges. However, for investors, the paper can serve as reference if they plan to invest in the stock of Meituan.
Tencent's Acquisition of China Music Corporation: A Case Study
Authors: Sun Chenyang
Published: November 2023

Since the 21st century, the rapid development of the internet has led to the digitization of the music industry. In order to expand its business areas and scale, Tencent acquired China Music Corporation. This move will not only help Tencent and China Music Corporation achieve complementary advantages and work together to seize the dividends of the internet era, but also fill the gaps in related areas and enhance Tencent's overall competitiveness. However, both Tencent and China Music Corporation have not disclosed much information about this acquisition, and the media has not reported extensively on it. The purpose of this article is to integrate and summarize the relevant information of this acquisition, analyze the strategic objectives and financial effects of Tencent's acquisition of China Music Corporation, and fill the gaps in related information on the internet. Based on the analysis of the financial statements before and after the acquisition, this article will rationally analyze the strategic objectives of the acquisition and the financial effects of the acquisition. The choice of Tencent's acquisition target is correct, as China Music Corporation can effectively make up for Tencent's shortcomings in the field of music. This acquisition not only improves Tencent's music industry chain structure, but also conforms to Tencent's diversified development strategy. From a decision-making perspective, Tencent is a trustworthy company for value investors.
The Impact of Meituan's Acquisition of VW Dianping: The Perspective of Building a Business Ecosystem and Industry
Authors: Gu Xiaoyu
Published: November 2023

In China, the O2O industry has undergone rapid development and tremendous changes. From the initial group buying and takeaway services to today's various aspects of hotel accommodation, travel and holiday, ticket booking and lifestyle services, O2O has become an integral part of people's daily lives. The merger between VW Dianping and Meituan is a highly publicized event in China's internet industry. The M&A involves two leading O2O (online-to-offline) platforms, merging two competitors into one massive ecosystem with far-reaching implications for the competitive landscape and business models of China's Internet industry. Against this backdrop, an in-depth study and exploration of the VW Dianping and Meituan mergers and acquisitions can provide a better understanding of the history and trends in the development of this industry, as well as provide more valuable references for future development. By analyzing the motivations for the M&A, the study finds that the M&A has had many positive effects on Meituan and VW Dianping and has driven the efficiency and business expansion of both companies, facilitating the building of a business ecosystem with Meituan at its core, providing opportunities as well as bringing more challenges, while having far-reaching effects on the companies themselves and the industry.
Research on the Problems and Strategies of Delegation Management in a Cross-Cultural Context The Case of the University of Sydney
Authors: Xu Chao
Published: November 2023

This paper focuses on the decision of a manager or supervisor to delegate a task or responsibility to one or more employees as delegation, or DOA for short; It also focuses on the influence of globalization on the workplace empowerment system and proposes that a mixed cultural environment, the authority of leaders is not only based on actual ability but also on subjective cognitive decision-making. Globalization has made technological skills available to the international market, and governments and non-profit organizations need to establish cross-cultural empowerment systems to promote the growth of different groups. In this context, implementing mandates faces multiple obstacles, such as discrimination and stereotypes based on gender, race, and ethnicity. The impact of discrimination will be examined by data from the Pew Research Centers 2019 Race in America report. This article will compare real-world case studies to weigh the pros and cons of cross-cultural empowerment. Second, make recommendations based on generally accepted views of cultural influence and individual agency. In addition, this paper also discusses the characteristics of the situational leadership model, the third culture, and Hofstedes cultural dimension theory as its foundation. In this papers case study of China Europe International Business School in Shanghai, a significant conflict between different cultures occurred. Based on the situational leadership model, the third culture, and Hofstedes theory of cultural dimensions, to solve the problems of distrust and language barriers in communication, using a third language can effectively alleviate possible conflicts.
Analysis of Domestic Acquisitions and Cross-Border Leveraged Buyouts of Companies
Authors: Han Zhumeng
Published: November 2023

With the development of economy, Chinese companies have started to use M&A to expand their business, and more and more core acquisition funds are investing in LBOs. Meanwhile, the pace of China's economic opening to the outside world is gradually accelerating, and many companies are making cross-border M&A to enter the international market, and leveraged buyout, as a special form of M&A for multinational companies, has also attracted attention and spread widely. This paper first analyzes the basic principles, processes, and characteristics of leveraged buyouts. Based on the current situation in China and combined with specific cases, it points out the necessity and problems of applying leveraged buyouts in China. By analyzing and studying two domestic acquisition cases and two overseas acquisition cases, the paper draws some conclusions. Leveraged buyouts are to some extent applicable to M&A activities of Chinese companies. Despite the challenges they pose, leveraged buyouts will remain an important form of M&A for Chinese firms as long as China continues to improve its legal and financial environment and standardize its operational processes. Through an analysis of China's domestic economic situation and current policies on theories related to cross-border investment in overseas M&A, the advantages and risks of cross-border leveraged buyouts are explored and countermeasures for firms to learn from are proposed.
Analysis of the Marketing of Cosmetics under Social Media Platforms
Authors: Guo Zhimeng
Published: November 2023

With the rapid growth of the Internet, social media has become one of the most important means of disseminating information online. Social media platforms have become an important part of producing and disseminating information online because of their low threshold, speed, and efficiency. This research analyses the current state of cosmetic marketing methods in modern social media and identifies the advantages and disadvantages of social media. The success or failure of social media marketing is directly related to the overall effectiveness of the company's marketing, so it is crucial to study the social media marketing strategy of cosmetics companies. This paper therefore examines beauty campaigns on social media platforms in China and identifies some of the problems that exist, mainly in terms of the lack of marketing appeal, the lack of attention to brand promotion, and the lack of interaction with consumers. This research will help to systematise the theoretical knowledge of social media marketing concepts, enrich the theoretical findings of beauty companies on social media marketing, and provide some references for Chinese beauty companies to develop social media.
Valuation of the IoT Industry Based on Relative and Absolute Valuation Method
Authors: Li Zirou , Tan Kaijie , Yang Xi
Published: November 2023

In recent years, the IoT industry has experienced an extremely rapid development which attracts large amounts of investors. In this case, a suitable valuation for such industry is necessary to offer some suggestions for investments. Applying the relative valuation method and the absolute valuation method to analyze the valuation of the Internet of Things industry, this article studies the data development of five leading companies in the industry and performs the discounted cash flow valuation method on Hikvision, with the aim of providing regulatory advice to listed companies and providing investors with a basis for decision making. The results show that the overall development trend of the industry is found to be good at present, and the cash flow is in the state of increasing year by year but diminishing margin, but there may be a downward trend and the industry still has some room for growth in the future. These results shed light on guiding further exploration of IoT industry evaluation.
A Review of the Relationship Between Core Leadership and Employee Performance
Authors: Bi Jialin
Published: November 2023

Core leadership and employee performance have long been a clich and permeate every industry, and interest in the field is growing in both business and academic circles. While numerous scholars have deepened and revolutionized leadership theory through empirical research, a systematic review of these studies has not yet received attention. Therefore, the purpose of this paper is to connect its theoretical development to business practice and to identify directions for leadership development by answering the question of whether and how leadership affects employee performance. In order to explore this topic, this paper used a literature research approach to review and analyze the relevant literature. The major categories of this literature and the main structure of this review consist of four sections: leadership style, leadership behavior, leadership development, and the relationship between leadership traits and employee performance. The analysis shows that scholars generally acknowledge their decisive role in employee performance and that effective leaders need, at a minimum, intelligence, personal charisma, the ability to balance people and tasks, mentoring skills, cross-cultural awareness, the ability to switch styles of dealing with different situations, a sense of continuous self-improvement, and a global mindset.
The CBA Operating Model and Its Flaws
Authors: Shi Junjie
Published: November 2023

The operation of the CBA league determines the development of the CBA league, and is also the focus of external attention. This paper takes the operation of the CBA league as the theoretical base, and summarises the current operation of the CBA through literature analysis and SWOT analysis. The aim is to grasp the current operation mode of the CBA, describe and sort out its advantages, disadvantages, opportunities and threats, and put forward countermeasures for the development of CBA operation by combining expert opinions and logical analysis, so as to ultimately optimise the operation mode of the CBA, make the CBA more professional, help the league and the clubs to develop better, and make the CBA a more valuable brand event. The main findings of the study are as follows; the CBA league operation model is plagued by three major dilemmas: the property rights problem, the principal-agent problem and the adverse selection problem. The legacy of the original system, the gradual reform process, the use of international models, the immaturity of the domestic model and the lack of effective demand (supply) are the causes of the dilemma and create real obstacles such as the operational governance dilemma and the lack of professional sportsmanship.
Alert to the Potential Crisis in the Real Estate Environment: Learn from International Lessons and Find a Way out
Authors: Wang Kexin
Published: November 2023

In the early years after New China's creation, China's real estate industry was far from being on a large scale, and the planned economic system restricted the development of real estate enterprises. It was not until after 1978 that, along with the development and deepening of the reform and opening-up policy, the level of urbanisation in China gradually increased and the rise in the standard of living of the people also stimulated the enthusiasm of the residents to purchase homes, making the real estate industry expand at a rapid pace. The value added of China's real estate industry and its contribution to the economy have been on a steady rise, with significant growth and an increasing proportion. The real estate sector has become an integral part of the tertiary industry. However, there have been several obstacles to China's real estate industry's growth, as evidenced by the financial crisis in 2008 and the impact of the new crown epidemic on China. This paper analyseS the impact of the real estate industry on the whole economy during the recession and the potential crisis in China through the economic crises in the US and Japan. Through analysis, it can conclude that a rapid fall in house prices before the economy has fully recovered under the impact of the epidemic could be a major potential crisis for the country. Recommendation: Be wary of the trap of high and low property price differentials and adhere to the policy of no speculation in house prices.
Analysis of the Medical Device Industry in German & US: Evidence from Medtronic and Siemens
Authors: Lao Yi , Zhou Linkun
Published: November 2023

With the increasing demand for medical care, the development and impact of the medical instrument industry receive widespread attention. This article analyzes the market, policies, and other relevant information of the medical instrument industry in the United States and Germany. In the 21st century, the United States has the world's largest medical device market and the most advanced medical device technology, and has a strict and efficient examination and approval agency led by the FDA. It is the country with the most development prospects and potential, and has given birth to several highly competitive and innovative medical device enterprises. Germany has a century-long history of producing high-quality medical devices, and is the third largest medical device market in the world, second only to the United States and Japan. Siemens is one of the few large medical device manufacturers in Germany, which plays an important role in promoting the development of medical device industry in Germany. Taking Medtronic and Siemens as examples, the development of medical instruments is of great significance for the development and stability of a country.
Research on the Influence of Social Media Marketing on Consumers' Purchase IntentionTaking Xiaohongshu as an Example
Authors: Li Shuyue
Published: November 2023

With over 300 million registered members, Xiaohongshu, a social media network that mixes e-commerce and content development, has grown to be a crucial marketing tool for small enterprises. By providing visually appealing and educational content, Xiaohongshu enables businesses to build trust and loyalty with their target audience and perhaps affect consumer behavior and purchase intention. This study aims to examine the effect of Xiaohongshu marketing on consumer purchase intention for small enterprises, using the Theory of Planned Behavior (TPB), the Social Influence Theory, and the Technological Acceptance Model (TAM) to provide insights and suggestions. The conclusion of this study is that Xiaohongshu marketing can have a significant impact on consumer behavior for small businesses.
Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard
Authors: Cao Yangming
Published: November 2023

Microsoft became the third-largest gaming company in the world after acquiring Activision Blizzard for $69.7 billion in January 2022, after Sony and Tencent. This article aims to explore the strategic objectives and significance of Microsoft's acquisition of Activision Blizzard and identify its impact on the internet industry. The research finds that Microsoft's primary goal for acquiring Activision Blizzard is to lay a solid foundation for future development in the metaverse and aid in its digital transformation. This acquisition fully demonstrates that the metaverse is the main direction for the future development of the internet industry, and gaming is one of its primary gateways. The article argues that investors and companies should invest more in developing new platforms to aid in the development of the metaverse. Governments should also strengthen their regulatory and risk-prevention efforts in the gaming industry, while consumers should learn more about the protection of their privacy and security in the metaverse.
The Impact of Status Quo Bias on Investment Decisions
Authors: Xiang Mengran
Published: November 2023

Different environments can create different biases in the current situation, such as people from different countries having different stereotypes about the same thing, which can also affect investment. This paper takes stocks investment as an example to explore the impact of current situation bias on investment decisions. This papers goal is to demonstrate through different experiments how status quo bias arises from both subjective and objective factors, and how it affects investment. This paper analyzes two experiments to demonstrate how investment decisions are specifically influenced. The first is to use the manifestation of stocks themselves to generate status quo bias, and the second is caused by people's objective factors. The second is to address the differences between investments by analyzing the problems faced by different individuals. This paper also provides a solution to the problem, starting from the stock itself, by reducing the learning cost and difficulty of investing in stocks to help people better invest.
The Current Situation and Future Trends of China's Dairy Industry
Authors: Hu Ke , Sun Han , Zhou Tianyu
Published: November 2023

China's dairy industry has experienced rapid development in recent years, primarily due to the country's growing population and improved living standards. Dairy products have become an essential part of people's daily lives. The leading companies in focus are Mengniu and Yili. This article provides an in-depth analysis of China's dairy industry, focusing on the leading companies Mengniu and Yili. The industry has experienced rapid development due to China's increasing population and improved living standards, with dairy products becoming an indispensable part of daily life. The article examines the size and value chain distribution of the industry, which is dominated by brand manufacturers, and analyzes both the supply and demand sides. The per capita consumption of dairy products is increasing, and high-end liquid milk is gaining popularity. With a valuation analysis using the comparable company valuation method on Mengniu and Yili. The article provides a detailed analysis of the size and value chain distribution within the industry, which is predominantly led by brand manufacturers. Both the supply and demand sides of the dairy products have been examined. Per capita consumption of dairy products is continuously increasing, with a growing popularity of high-end liquid milk. Despite facing challenges, the dairy industry in China has enormous potential for growth. These results shed light on guiding further exploration of Yongsheng Yang, Understanding the development of China's dairy industry.
Research on the Influencing Factors of Crowdfunding Project Financing Performance: Based on the Six Basic Theories of Finance
Authors: Gao Xueling
Published: November 2023

Crowdfunding has emerged as a popular method for financing innovative projects. This study examined the impact of six basic theories of finance on the success of Kickstarter crowdfunding projects in the creative and innova-tion categories, with a funding goal between $10,000 and $1,000,000. Col-lected data on a sample of 5,270 successfully funded projects and used web scraping techniques to extract the relevant information, along with conduct-ing interviews with the project creators to gather additional information. The six basic finance theories were operationalized as time value of money, risk and return, diversification, asset allocation, market efficiency, and behavior-al finance. Used a multiple regression model to analyze the data and found the time value of money, return, diversification, behavioral finance, and as-set allocation have a positive impact on the success of crowdfunding, while risk and market efficiency have a negative impact on the success of crowd-funding, albeit weak. This study contributes to the existing literature on crowdfunding and provides insights for project creators and investors on op-timising crowdfunding success.
An Empirical Research of Asset Pricing Models in the US Market under COVID-19
Authors: Sun Fujia
Published: November 2023

Asset pricing theory has been a key area of research in finance. Since the in-troduction of CAPM, asset pricing models have been very widely used. Re-searchers have discovered many phenomena that cannot be explained by the CAPM model, so they have made many refinements to the asset pricing model and developed various improved versions that can better explain stock returns. The Fama and French three-factor model (FFTFM) and the five-factor model (FFFFM) are two of the most classic and most used asset pricing models. However, as time goes by and financial markets continue to evolve, many scholars have questioned whether traditional asset pricing models are still valid. Starting from the theoretical explanation of CAPM, FFTFM, and FFFFM factor selection, this paper uses the stock market data from 2000 to March 2023 to divide stocks into six portfolios based on their size and book value and conduct regressions according to the above three models respectively to evaluate and compare the recent performance of these models. In addition, this paper also performs separate regressions using data from the novel coronavirus epidemic period in particular to verify the robustness of the model to different market environments. According to the results of this paper, the FFFFM model has the best explanatory power. The role of the factors in the model on stock returns varies with portfolio selec-tion, i.e., firm size and book value, and the market environment also has an impact on the significance of the factors, leaving room for improvement in the model to cope with particular markets, but overall, FFFFM is still effec-tive in explaining present market stock prices.
An Analysis of the Impact of Industrial Robots on Employment of College Students
Authors: Chen Shiheng
Published: November 2023

With the development of artificial intelligence technology and the promotion and application of industrial robots, it has had a profound impact on economic behavior and reform, as well as on the job market. As an important part of the labor market, the impact of AI and industrial robots on the employment situation of college students is also a topic worth studying. This paper investigates the impact that AI and industrial robots will have on the overall employment number as well as the employment number of college students through the data of the employment market in 30 Chinese provinces from 2015 to 2019 with the OLS and fixed effect model. The empirical research results prove that the development of AI technology and the promotion and application of industrial robots will have the impact of the promotion effect on the overall employment number as well as the employment number of college students.
Research on the Marketing Management of Hanfu Stores Derived from Internet Celebrity Economy -- Take Shisanyu as an Example
Authors: Yang Jinyi
Published: November 2023

Due to changes in the times and consumption patterns, online shopping has become more and more popular, which has spawned the Internet Celebrity economy. Compared with general online stores, stores derived from the Internet Celebrity economy have different characteristics, such as targeted marketing and low product inventory. However, Internet Celebrity stores still have many shortcomings. These shortcomings can damage consumer rights. This article takes Shisanyu as an example to discuss the management problems of shops derived from the Internet Celebrity economy and the consequences of the problems. Finally, it analyzes the reasons why this type of store has many problems but is still popular, and gives how this type of store needs to be improved.
Microsofts Prospect in Gaming Industry: Strengths, Weaknesses, Opportunities and Threats in Acquisition of Activision Blizzard
Authors: Tan Huizhi
Published: November 2023

In January 2022, Microsoft stunned the public by announcing that it would acquire Activision Blizzard for $68.7 billion, a move that would radically change the gaming market. Through SWOT analysis, this paper analyzes the advantages and disadvantages of Microsoft and Blizzard, as well as the opportunities and threats brought by the acquisition. The study found that while Microsoft has mastered core technologies in cloud computing, it is in a weak position to compete for the top spot in the global gaming market, with xbox selling far fewer games and exclusives than its rivals SONY and Nintendo. Activision Blizzard is a leading game manufacturer with a mature game production studio and a large player community, which maintains efficient and high-quality game output all year round. The combination of Activision Blizzard and Microsoft will bring more game choices to Xbox players. This acquisition is conducive to the integration of the metacomverse industry chain and brings Microsoft a huge profit opportunity, but at the same time it faces the liquidity risk caused by the failure to complete the acquisition.
Analysis of Bilibili's Operating Model and Research on Homogeneous Competition Strategy in the Perspective of New Media
Authors: Wu Chenhao
Published: November 2023

In 2019, it became increasingly difficult for Chinas mobile internet users to grow. Fewer new users were downloading mobile apps, causing the incremental market to transform into a stock market in that major mobile companies started to compete. Against this backdrop of profitability still being a certain distance away, Bilibili could prioritize slightly delaying its core goal of profiting and instead increase its shared revenue and content costs to further enhance its core competitiveness and expand its influence. This article analyzes Bilibilis development environment and trends from two perspectives: macro analysis of Chinas video industry development and micro analysis of Bilibili and other peer companies development. Finally, the article provides suggestions, such as strengthening content innovation, improving user experience, expanding user groups, and building a solid brand image, to create a more promising future for Bilibili. Finally, this article presents a vision for conducting further research and analysis on Bilibili in the future.
Analyzing the Models of Financial Distress in Credit Risk
Authors: Xu Qinkai , Zhang Xi ai
Published: November 2023

This paper presents a study comparing the effectiveness of accounting-based and market-based models predicting financial distress. We examine various periods, including events from the 1970s to the 1990s, the impact of COVID-19, and the effect of APRA. Our findings demonstrate that an accounting-based distress model performs similarly to the market-based model of defaults. Furthermore, when we combine both sources of information, the resulting model outperforms either individual model. These results suggest that accounting and market-based information are mutually reinforcing when assessing distress levels in pricing.
Analysis of Cross Border Acquisitions of Chinese Clothing Enterprises - Taking ANTA Sports as an Example
Authors: Li Yang
Published: November 2023

Against the backdrop of China's rapid economic development shifting towards high-quality development, many Chinese enterprises have the willingness and ability to develop cross-border. ANTA Sports, a sports brand in the clothing industry, is such a leading enterprise that has greatly increased brand value and revenue through cross-border acquisitions. It can be said that ANTA Sports has successfully moved from China to the world. This article analyzes the current research situation, recent acquisition trends of ANTA Sports, and the financial situation of the enterprise, and discovers the prominent characteristics of ANTA Sports cross-border acquisition and its positive impact on the development of ANTA Sports enterprise. It also draws some inspiration about the strategy, innovation and developing trend for the internationalization development of Chinese enterprises.
The Transformation of Traditional Retail Industry in the Era of Big Data
Authors: Gao Mingxuan
Published: November 2023

This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and humans daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.
From Marketing to Supply Chain Management: A More Flexible Supply Chain System Through Increased Costs
Authors: Jiangyi Tao
Published: November 2023

The combination of marketing and supply chain management can maximize the benefits of enterprises. However, this method is not very common in all enterprises nowadays, mainly due to the unattainable coordination ability and flexible supply chain. It is already known that the factors limiting the flexibility of the supply chain are basically related to its three key links: procurement, operations and logistics. This paper assumes a positive relationship between sales revenue and operating cost and obtains their relationship through linear regression analysis and correlation analysis on Carnival Corporation & Plcs worldwide data from 2008 to 2022. Finally, positive relationships were found and confirmed, as well as highly correlated results. The results show that the factor restricting the supply chain to achieve better marketing response lies in cost control. Better operating costs and logistics costs can achieve better sales revenue and profit sources.
Analysis of Network Effect Enhancement Method of Short-video Platform under the Background of MCN Mechanism Popularization - Taking Douyin as an Example
Authors: Wu Jiayang , Zhong Yi , Zhou Ziru
Published: November 2023

Recently, with the rapid development of Internet entertainment, Chinas Multi-Channel Network markets (MCN) has been expanding, and MCN have significant advantages in many aspects. Meanwhile, Douyin has also maintained a forward development trend since its launch. Therefore, the research topic is to explore how to enhance Network Effects of short video platform on Douyin in the context of the extensive MCN. During the research process, the necessity and scientific nature of Douyin + MCN is analyzed by SWOT analysis, and it is concluded that Douyin + MCN is a Positive Trans-Boundary Network Effect Model, which accords with the law of Winner-takes-all. Finally, countermeasures are proposed for the future challenges of Douyin + MCN. Therefore, in order to further expand Network Effect, Douyin should make use of MCN to achieve high-quality video content, seize the dominant position, control the content direction, appropriately subsidize MCN, balance the market development, encourage the development of small and medium-sized MCN, and avoid the situation of one or several dominant MCN. Besides, it is suggested to create a better creation environment, attract more users, and ultimately achieve the purpose of maximizing Network Effects.
Analysis of Whether There Will Be a Company Like Netflix in China
Authors: Wei Chuyue
Published: November 2023

As a giant in the film and television industry, Netflix's experience and success are worth thinking about. The film and television industry has enjoyed certain development and opportunities due to the spread of COVID-19 across the country. The article explores whether China can seize the opportunity to create the next Netflix. The article starts with Netflix company to study the company's development process and advantages, challenges and so on. Furthermore, we face challenges by comparing the financial differences and business models between the Chinese company and Netflix. Finally, this study concludes Netflix has grown since the early days of the Internet. Its success and opportunities cannot be replicated today, but Chinese companies can learn from Netflix's development experience and blaze a trail of innovation and success.
Financial Analysis of TransUnion Based on the DuPont Model
Authors: Wu Fan
Published: November 2023

The US personal credit reporting market is dominated by Experian, Equifax, and TransUnion. Financial changes in any of these companies can potentially affect the entire market. Utilizing the DuPont analysis and the data collected from TransUnions annual reports in EDGAR, this article unveils the four financial indicators encompassing TransUnions performance spanning from 2018 to 2022. Notably, TransUnion exhibited a commendable degree of stability and robustness within its financial landscape during 2018-2020. Nonetheless, the acquisition and divestiture undertakings in 2021 inadvertently inflated TransUnions profitability, thereby engendering an exaggerated assessment. The reverberations of the subsequent asset restructuring reverberated acutely in 2022, precipitating a substantial erosion in profitability and a marginal attenuation in TransUnions ability of asset management. Additionally, it puts forth a set of advanced recommendations for improving the current state of TransUnion. For instance. strategic asset integration and personnel optimization of acquired companies can effectively bolster capital turnover rates and profitability.
Research on the Operation and Problem Countermeasures of China's Internet Travel Platform - Take Didi Travel as an Example
Authors: Ding Haocheng , Liu Shizhuang
Published: November 2023

With the rapid development of modern sharing economy and Internet platform, Didi Travel, as a network platform close to real life and highly compatible with real life, has developed very rapidly. Through mobile Internet and shared travel, it can efficiently mobilize social idle vehicle resources, alleviate travel pressure, and provide convenience for people to travel, Online car hailing has become an important part of urban transportation system from an unfamiliar industry. There are various ways of making profits for Didi Travel at present, but while Didi Travel is developing rapidly, many problems in its profit process have been exposed, many of which have bad effects, seriously affecting the future development of the enterprise and even violating the law. This paper studies the problems in the profit process of Didi Travel, proposes solutions to these problems in combination with the current situation of the Internet platform and online car hailing industry, and makes some thoughts on the future development of Didi Travel.
The Digital Transformation of the Banking Industry in the Era of Big Data
Authors: Li Linghan
Published: November 2023

Big data analytics has become an instrumental tool for digital transformation in the banking industry. By leveraging massive volumes of data, banks can gain valuable insights to optimize operations, reduce risks, and improve customer experience. For risk management, big data techniques enable banks to detect fraud and money laundering activities more accurately. In customer relationship management, big data analytics allows banks to better understand customer needs, provide personalized services, and enhance loyalty. Furthermore, big data can inform investment decisions by identifying new opportunities and mitigating risks. While big data brings significant opportunities, it also presents challenges in data governance, privacy, and security that require prudent management. Technical and business model innovations must align to fully realize the potential of big data. Banks should invest in big data infrastructure, promote a data-driven culture, and pursue strategic partnerships. Regulators and policymakers should establish flexible guidelines to encourage big data adoption while protecting consumer privacy. By harnessing big data responsibly, banks can transform into truly customer-centric digital organizations. Overall, big data is redefining the banking industry, and continuous digital transformation is imperative for banks to thrive in the new data-driven era.
Digital Financial Development and Financial Risks of Real Estate Enterprises Based on the Perspective of Financing Constraints
Authors: Jiang Linlan
Published: November 2023

This paper focuses on 2011-2022 A-share real estate listed enterprises and digital financial data as objects, and empirically studies the relationship between the development of digital finance and the financial risks of real estate enterprises. Studies show: (1) the reasonable application of digital finance can effectively suppress the financial risks of real estate enterprises; (2) digital finance reduces the financial risks of real estate enterprises by easing the financing constraints. Based on this, the paper proposes policy suggestions for improving the use of digital finance and the digital financial supervision system.
Impact of Capital Structure on the Operating Performance of Listed Companies in the Pharmaceutical Industry
Authors: Chen Lecheng
Published: November 2023

The objective of this paper is to explore the correlation between the capital structure and op-erating performance of selected leading pharmaceutical companies listed on the stock ex-change during the COVID-19 pandemic. To investigate how diverse capital structures influ-ence corporate performance, this study collects, calculates, and compares pertinent financial data, including leverage ratios, performance indicators, and cash flow, for these firms over three years. The findings show that companies with lower debt ratios are more likely to achieve stable earnings and cash flows, as well as to achieve higher performance indicators to some extent, compared to companies with higher debt ratios. Thus, capital structure has an impact on a company's operating performance. At the same time, a reasonable capital structure optimization can enhance a company's operating performance and mitigate opera-tional risks. It is recommended that listed companies in the pharmaceutical industry should focus on optimizing their capital structure to reduce financial risks and financing costs and to improve cash flow levels in order to achieve stable improvements in operating perfor-mance while ensuring sound operations and management. Investors should also focus on the capital structure of companies when making investment decisions and select those compa-nies with a sound capital structure for investment. These findings and recommendations provide suggestions and directions for the pharmaceutical industry to optimize its capital structure and improve its operating performance.
Application of WACC in Automobile Enterprises
Authors: Tan Wanzhou
Published: November 2023

With the global promotion of energy conservation and emission reduction in recent years, some new energy vehicle enterprises are emerging in the market. To avoid potential risks in the new energy vehicle market with over-investment, the paper selects Tesla, BYD, and Toyota as examples, and uses CAPM and WACC to calculate and analyze the risks of three automobile enterprises based on the financial data in 2022. The result shows that Tesla owned the largest WACC and risks due to the calculation, and Toyota had the smallest WACC and risks. According to the analysis of data combined with the market situation of three companies, the author finds unique risks for each enterprise and provides a feasible direction for the development of three enterprises. It shows that the development of electric vehicles, guarantee of production, good product quality, and reasonable allocation of funds can help automobile enterprises avoid risks in the future.
A Study of Walmarts Mix Marketing Strategy and Customer Satisfaction in China
Authors: Cheng Yuhan
Published: November 2023

With the continuous development of society, people's needs are more and more diversified, customers' requirements for products are higher and higher, and the speed of product updates is faster and faster. Walmart entered the Chinese market early and has been accounting for half of the country's retail sales. However, with the growth of competitors and the rise of state-owned enterprises, Walmart has faced severe challenges in recent years. Facing the fierce competition, Walmart must implement some sales strategies to better attract customers, occupy a larger share of the Chinese market, and obtain higher profits. Customer satisfaction is an important indicator that affects the company's future development. Therefore, in this paper, by conducting a questionnaire survey as well as 4P and SWOT analysis, the author further explores the impact of Walmarts marketing mix strategy on customer satisfaction in China and summarizes the advantages and disadvantages in the development of Walmart in China, thereby understanding the preferences and needs of customers and customizing the corresponding marketing strategy. The paper draws a conclusion that reform can help Walmart better maintain and expand its advantages as well as correct its disadvantages.