ANTI-CRISIS MANAGEMENT DURING WAR AND LOCAL CRISES
Authors:   The National University of Life and Environmental Sciences of Ukraine, Ukraine, Moskvichova Olena , Fedortsova Olena ,   Vinnytsia University of Finance and Economics, Ukraine, Hryhoruk Iryna ,   Vinnytsia University of Finance and Economics, Ukraine
Published: May 2023

This article is the result of the research topic "Anti-crisis management during war and local crises", in which anti-crisis management is considered from various, sometimes even atypical, aspects. Post-war recovery of the economy through the revitalization of old industrial and destroyed military districts of Ukraine. The study of the English-speaking pressure on the calculation of management terminology in the conditions of globalization is a kind of anti-crisis linguistic research management. The subject of the research is anti-crisis management with the aim of post-war recovery of Ukraine. Methodology of the study is based on general research methods of analysis and synthesis, induction and deduction, observation and abstraction, which are used to systematise achievements in the theory and practice of anti-crisis management. The methods are general scientific and special methods of cognition, research and research literature, scientific works of domestic and foreign scientists on issues of anti-crisis management, post-war reconstruction. The research was conducted as a logical process. The theoretical stage of the research consisted in the collection, systematization and generalization of foreign experience in the revitalization of old industrial districts. The purpose of the research is anti-crisis management during the war and local crises with the aim of rapid recovery of Ukraine in the post-war period both in the economic sphere and improved management terminology. Results. The foreign experience of the old industrial areas (OIA) of the countries of Western and Central Europe and the USA was studied: the steps to restructure the economy of the regions that survived the crisis and decline were analyzed in chronological order. Of great practical and theoretical importance is the study of the approaches of various foreign states to solving the problems of the OIA, finding and implementing new scenarios for their economic development, interaction with national and foreign business, as well as identifying the strengths and weaknesses of the strategies of state regulation of the process of economic revival of the OIA in world practice. Mistakes in the revitalization of old industrial regions have been identified, which should be paid attention to and avoided when adapting Ukraine's economic recovery policy. Common features with similar domestic experience are highlighted and future steps to restore the hospitality industry in Ukraine in the post-war period are outlined. In particular, we are talking about the creation of cultural events (festivals, sports competitions, museum openings, etc.), which in turn should increase tourist flows, including from abroad. For the proper development of tourism, it will be necessary to create accommodation places for guests and places for their meals, for this purpose it will be possible to use the areas of destroyed industrial facilities (factories, plants). The opportunities for the development of industrial tourism in the eastern part of Ukraine are outlined. The article is devoted to the study of foreign loanwords in management terminology. Our goal is to find out the reasons for borrowings, to trace the phonetic, morphological and semantic changes that foreign terms undergo in the process of their assimilation into the Ukrainian language. The lack of thorough scientific research devoted to the study of national and international components in Ukrainian management terminology, the ratio of national and international in it determines the relevance of the study. In the conditions of globalization, tracing terminology is a means of countering English-speaking pressure. In addition, the advantage of tracing, according to the researchers, is the possibility to make the term motivated, besides, if a new concept is indicated in the donor language by a phrase, tracing is almost the only technically possible way of accurate and motivated reproduction of its native language. No matter how rich a natural language is, when creating terms it needs the lexical and word-forming resources of highly developed languages.