bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN BAKOEL ESKRIM CABANG TEMBALANG)
Authors: Iqbal Muhammad , DS Agus Hermani
Published: October 2022

At present the development of business in the culinary field is growing rapidly, so is the ice cream shop business. One of them is Bakoel Eskrim, although it already has many customers, Bakoel Eskrim's income tends to decrease every year. The purpose of this study is to determine the influence of  service quality and product quality to the costumer satisfaction in Bakoel Eskrim of Tembalang Branch. The sample size amounted to 97 respondents, where respondents were costumers who was shopping at Bakoel Eskrim, at least 15 years old, and domiciled in the city of Semarang both permanent and temporary. This study consists of 3 variables, 16 indicators and 3 hypothesis. Data analysis technique employed SPSS 26.0 for Windows, to test the validity, reliability test, correlation coefficient test, coefficient of determination test, simple linear regression , multiple linear regression analysis and significance test ( t test and F test). The results showed that partially the service quality positively influenced and significant to the customers satisfaction, which showed by equation Y = 6,131+ 0,653X1.A nd product quality also positively influenced and significant to the customers' satisfaction, which showed by equation Y = 8,346 + 1,175X2. Service quality and product quality also can be seen that simultaneously positive influenced and significant to the customers' satisfaction, which showed by equation Y = 3,973 + 0,314X1 + 0,896X2. Based on these results it is recommended that Bakoel Ice Cream can maintain the quality of service and the quality of products that have received good ratings from consumers and improve ratings that still do not meet costumer expectations such as the hygiene of the eating place and the provision of facilities that supporting convenience of the costumers.
Pengaruh Return On Asset (ROA), Return On Equity (ROE) Dan Earning Per Share (EPS)Terhadap Harga Saham Pada Perusahaan Sub Sektor Makanan Dan Minuman Di Bursa Efek Indonesia Tahun 2014-2018
Authors: Sabrina Sasi , Purbawati Dinalestari
Published: October 2022

Stock price is the money incurred to obtain proof of inclusion or ownership of a company. The stock price has changed up or down over time. It is caused by various factors, both internal and ext ernal factors. In the last five years, ROA, ROE and EPS are companies sub-sector of food and beverage tends to experience a decline. While the stock price of companies sub-sector food and beverage tends to increase. The research aims to test the influence of ROA, ROE and EPS on the price of shares in food and beverage sub-sector companies.  This type of research is an expreslanative, with a population that can be examined in the sub -sector of food and beverage as many as 14 companies. The data source type is  the secondary data obtained indirectly. The data types used in this study are time series and cross section data. The data analysis methods used are the classic assumption test, correlation test, coefficient of determination test, regression test and signi ficance test by using SPSS 21 application. The results of this study stated that the influence of ROA, ROE and EPS was a positive and significant influence on the stock price of 40.6%, while the remainder of 59.4% was described by other variables not inclu ded in the model. Based on this and the limitations in this research, researchers have some advice for companies to maintain the stability of profit and financial performance of the company. And for investors who will invest in the company, in addition to seeing the company's financial performance, it is also worth considering other factors beyond the control of the company (external factors)
Pengaruh Experiential Marketing Dan Sales Promotion Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Go-Ride Semarang
Authors: Hutabarat Wiranti M.S , Prabawani Bulan
Published: October 2022

Ride hailing is a transportation that utilizes an online platform by connecting passengers and drivers. In Indonesia hailing is growing rapidly marked by the presence of similar services. PT Gojek Indonesia is a pioneer hailing ride with Go-Ride services. The Gojek application was launched in January 2015 with the Go-Ride feature. Now Gojek has grown to 14 services with millions of downloads accompanied by 2 million driver partners spread across 203 cities. This study aims to determine the effect of experiential marketing and sales promotion on customer loyalty through Go-Ride customer satisfaction.  This is explanatory research, sampling using nonprobability sampling techniques, purposive sampling method. Data collection using the google form online questionnaire. The sample used was 100 Go-Ride Semarang respondents. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, t test, F test, and sobel test. The Sobel test results state that customer satisfaction is able to partially mediate between experiential marketing and sales promotion on customer loyalty. The correlation coefficient of experiential marketing and sales promotion variables to customer satisfaction has a strong relationship. The coefficient of determination of customer loyalty can be explained as much as 53.4%  by customer satisfaction. The coefficient of determination of customer satisfaction can be explained worth 60.7% by experiential marketing and sales promotion.
PENGARUH E-SERVICE QUALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA TRAVELOKA.COM (STUDI PADA KONSUMEN TRAVELOKA.COM KOTA SEMARANG)
Authors: Rosyidin Dendy Maulana , Prihatini Apriatni Endang
Published: October 2022

Online Travel Agent (OTA) is a travel agent with sales based on online or through a website provided by the company to be able to meet the needs of consumers. Traveloka.com is one of the Indonesian companies engaged in OTA. Traveloka.com also received the award from BrandZ and The Most Innovative Brand in 2017. This study aims to determine the effect of e-service quality and brand trust on the purchasing decision of Traveloka.com. This research’s type is explanatory research and the sampling method use nonprobability sampling and purposive sampling methods.Data collection uses google form. The samples are 100 respondents using Traveloka.com services in Semarang City. This research uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, the significance of t and F test. The result shows that e-service quality and brand trust variables influence Traveloka.com’s purchasing decisions. The correlation coefficient of e-service quality and brand trust variables on purchasing decisions have a strong effect. The determination coefficient of the e-service quality variable on Traveloka.com’s purchasing decisions is 36,3 percents and the determination coefficient of the brand trust variable on Traveloka.com’s Purchasing decision is 37,5 percents.
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP BRAND LOYALTY (STUDI PADA PEMILIK MEMBERSHIP CARD ORYZA GYM SEMARANG)
Authors: Agatha Cintya , Widiartanto Widiartanto
Published: October 2022

Exercise is important for everyone to ensure the fitness and healthiness of one's body. Recently, exercise can easily be done even indoors, utilizing technology-based fitness equipment. This condition encourages certain businessmen to set up fitness centers. One of the fitness centers located in Semarang City is Oryza Gym. The purpose of this research is to acknowledge the effect of brand image and brand love on brand loyalty for Oryza Gym’s membership card owners. Data acquisition is carried out using questionnaires handed out to 100 respondents, patrons of Oryza Gym Semarang with membership card. The result of the study shows the variables of brand image and brand love on brand loyalty of Oryza Gym Semarang. Correlation coefficient variables of brand image and brand love on brand loyalty show a very strong correlation, and if the brand image and brand love variables increase or decrease, it significantly affects the brand loyalty variable. Thus, based on the results then this study recommends Oryza Gym Semarang to improve both the quality and quantity of fitness equipment, improve the hospitality of the staff, and maximize the role of trainers.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN (STUDI PADA KARYAWAN PT POS INDONESIA (PERSERO) KANTOR POS SEMARANG)
Authors: Ardiansyah Ardien , Purbawati Dinalestari
Published: October 2022

So intense business competition in the modern era, companies must pay attention to the quality of its human resources. Because human resources are the most important in running a company. this is because employees can act as thinkers, planners in company activities that require the company to achieve the desired goals. In this company expects a high increase in the company to encourage the progress of the company. but in reality the performance of employees at PT Pos Indonesia (Persero) Kantor Pos Semarang is still relatively low, as evidenced by the problem of lack of discipline in work, mistakes in work so that it is less effective and efficient at work and problems that are less supportive. This of course is a challenge for the company because it will hamper the achievement of company goals. This research aims to study work competence and the physical work environment on the performance of the employees of PT Pos Indonesia (Persero) Kantor Pos Semarang. The type of research used is explanatory research, the sampling technique of this study used a saturated sample technique of 70 respondents. The technique of collecting data uses a questionnaire with a Likert measurement scale. The data analysis method used is regression analysis with the help of the SPSS program version 25.0. Based on the results of the analysis it can be concluded as a substitute for work and physical work environment on the performance of the employees of PT Pos Indonesia (Persero) Kantor Pos Semarang proven to be a simple work regression test to tell positive 0.208, The physical work environment is 0.223. Have t countc> t table for work discipline of 2,190, and physical work environment of 2,613 through multiple linear regression tests of work discipline and work environment have beta coefficient values of 0.236 and 0.245. The advice given to the company is to improve in terms of reinforcing existing regulations in the company and improving the work environment in the PT Pos Indonesia (Persero) Kantor Pos Semarang.
PENGARUH IKLAN DAN PENYELENGGARAAN EVENT DI KLENTENG SAM POO KONG TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Klenteng Sam Poo Kong)
Authors: Diliani Risky Shintia , Widayanto Widayanto
Published: October 2022

The tourism sector has great potential in supporting the country's economy. The growth of visitors in the city of Semarang continues to experience growth of visitors in the city of Semarang continues to experience growth so that encourage the creation of new tourist destinations and increase tourism competition. Klenteng Sam Poo Kong is one of the tourist destinations in Semarang City which is the oldest Chinese temple in Semarang. Klenteng Sam Poo Kong is unique in its architectural style of buildings full of Chinese nuances and there is the highest Cheng Ho statue in the world, besides being a tourist destination it can also be used as a place of worship. This type of research is explanatory research, using a questionnaire as a method of data collection. The purpose of this study was to determine the direct effect between the variable Advertising and Organizing Event on Visitor Satisfaction, and the indirect effect of Advertising and Organizing Event on Visitor Satisfaction through a Visiting Decision on Visitors to the Klenteng Sam Poo Kong. The research method used is the Non Probability Sampling technique with the Purposive Sampling method. Samples collected as many as 100 respondents were visitors to the Klenteng Sam Poo Kong which were chosen based on consideration. The study uses a Partial Least Square analysis technique, which is estimated by the WarpPLS 6.0 program. Based on the analysis of data processing with WarpPLS explained that the test results of direct and indirect effects on the research model showed positive and significant results. The researcher gave advised to the manager of the Klenteng Sam Poo Kong based on the lowest recapitulation value given by respondents to the assessment indicators, namely doing ad serving during breaks and at after work hours, improving the quality of the performers' performance such as adding barongsai dance attractions on poles and adding dragon dance, continuing to improve the quality of service, performance, and facilities needed and desired by visitors, so that the sacrifice of time and energy that has been spent by visitors is commensurate with those obtained during the visit, and includes information both writing or photos that are by the reality at the tourist attractions so that respondents' expectations are in line with or exceed ith what was found during a visit.
PENGARUH SALES PROMOTION DAN KERAGAMAN PRODUK PADA SHOPEE TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING
Authors: Alvian Muhammad Shendy , Prabawani Bulan
Published: October 2022

We can feel the changes of people lifestyle nowadays in this modern era. One of that is about shopping activities. The technology development makes people easier to get what they need. The digitalization evolution has caused the rapid growth of the marketplaces. One of them is Shopee, which is the leading marketplace in Southeast Asia and Taiwan. However, Shopee unable to compete with other marketplaces such as Tokopedia and Lazada, with the decreasing number of visitors on Shopee Indonesia.This study aims to determine the effect of sales promotion and product diversity on repurchase intention through customer satisfaction. This type of research is explanatory research. Samples were taken from 100 respondents who had made purchases on Shopee. The sampling techniques was purposive sampling. The data was analyzed using SPSS 23.0 for Windows. The results showed that sales promotion and product diversity have a positive influence on repurchase intention through customer satisfaction. From intervening variable test, it showed that customer satisfaction had a partial mediating effect between sales promotion and product diversity on repurchase intention.
Pengaruh Struktur Modal, Kepemilikan Manajerial, dan Kinerja Keuangan Terhadap Nilai Perusahaan (Studi Pada Perusahaan Subsektor Batubara Yang Terdaftar di BEI Periode 2014 – 2018)
Authors: Inayah Nur Hidayatul , Wijayanto Andi
Published: October 2022

Over the past five years, the value of coal mining subsector has tended to decline. Various factors affect the value of the company including capital structure, managerial ownership, and financial performance. This study aims to examine the effect of capital structure, managerial ownership, and financial performance on firm value in the coal subsector companies listed on Indonesia Stick Exchange (IDX) for the period 2014-2018. The research sampke was determined using purposive sampling method to produce a total of 12 companies. The analytical method used is the linear regression analysis, with a significance level of 0.05 (5%) using the statictical data processing application SPSS version 21. Based on these result it can be concluded that partially capital structure has a negative and not significant effect on firm value, managerial ownership has a positive and significant effect on firm value, and financial performance has a positive and significant effect on firm value. It ts recommended for companies to always be able to increase the value of the company through the value of stock prices that are always increasing. Investors are advised to consider the fundamentals of capital structure,managerial ownership, and financial performance together to assess the value of the company.  Selama kurun waktu lima tahun terakhir, nilai perusahaan subsektor batubara cenderung mengalami penurunan. Ada berbagai faktor yang mempengaruhi nilai perusahaan diantaranya: struktur modal, kepemilikan manajerial, dan kinerja keuangan. Penelitian ini bertujuan untuk menguji pengaruh struktur modal, kepemilikan manajeria, dan knerja keuangan terhadap nilai perusahaan subsektor batubara yang tercatat di Bursa Efek Indonesia (BEI) periode 2014 – 2018. Sampel penelitian ini ditentukan dengan metode purposive sampling sehingga mneghasilkan sampel berjumlah 12 perusahaan. Metode analisis yang digunakan adalah analisis regresi dengan tingkat signifikansi sebesar 0,05 (5%). Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa secara parsial struktur modal berpengaruh negatif dan tidak signifikan terhadap nilai perusahaan, kepemilikan manajerial berpengaruh positif dan signifikan terhadap nilai perusahaan, dan kinerja keuanganberpengaruh positif dan signifikan terhadap nilai perusahaan. Disarankan bagi perusahaan agar selalu meningkatkan nilai perusahaan melaluiharga saham yang selalu meningkat. Bagi investor disarankan untuk mempertimbangkan fundamental perusahaan melalui struktur modal, kepemilikan manajerial, dan kinerja keuangan untuk menilai nilai perusahaan.
Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Melalui Inovasi Produk Sebagai Variabel Intervening (Studi Pada Umkm Kuningan Juwana Kabupaten Pati)
Authors: Sari Fipit Alam Pratama Widian , Farida Naili
Published: October 2022

The development of Micro, Small, and Medium Enterprises (MSMEs) in Central Java Province has increased every year. The increase in number was certainly driven by several parties because MSMEs functioned as absorbing labor and promoting community welfare. As one type of MSMEs in Pati Regency, Kuningan Juwana SMESs has produced various brass products which are expected to be able to innovate products so that they are not inferior to increasingly fierce competition and can market their products to the full. The purpose of this study was to determine the effect of market orientation and entrepreneurial orientation on marketing performance through product innovation. The number of samples is 53 respondents with a sampling technique using purposive sampling technique. This type of research is explanatory research. This research uses the software tools SmartPLS 3.2.8 for Windows. The results showed that market orientation had a positive and significant effect on marketing performance, entrepreneurial orientation had a negative and not significant effect on marketing performance. In addition, market orientation has a negative and not significant effect on product innovation while entrepreneurial orientation has a positive and significant effect on product innovation. Perkembangan Usaha Mikro, Kecil dan Menengah (UMKM) Provinsi Jawa Tengah setiap tahunnya mengalami peningkatan. Peningkatan jumlah tersebut tentunya didorong oleh beberapa pihak dikarenakan UMKM berfungsi sebagai penyerap tenaga kerja dan pendorong kesejahteraan masyarakat. Sebagai salah satu jenis UMKM di Kabupaten Pati, UMKM Kuningan Juwana telah menghasilkan berbagai produk kuningan yang diharapkan mampu melakukan inovasi produk sehingga tidak kalah dengan pesaingan yang semakin ketat dan dapat memasarkan produknya secara maksimal. Tujuan penelitian ini untuk mengetahui pengaruh orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran melalui inovasi produk. Jumlah sampel yaitu 53 responden dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Tipe penelitian ini adalah explanatory research. Penelitian ini menggunakan alat bantu software SmartPLS 3.2.8 for Windows. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran, orientasi kewirausahaan berpengaruh negatif dan tidak signifikan terhadap kinerja pemasaran. Selain itu, orientasi pasar berpengaruh negatif dan tidak signifikan terhadap inovasi produk sedangkan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap inovasi produk.
Analisis Pengaruh Likuiditas, Leverage dan Profitabilitas Terhadap Financial Distress (Studi Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Yang Terdaftar di BEI Pada Periode Tahun 2014-2018)
Authors: Asmarani Syifaa Aulia , Purbawati Dinalestari
Published: October 2022

Financial distress is a condition in which a company suffers from financial depression occurring before bankruptcy. In this study, we used financial ratio to detect the financial distress. This study was conducted in order to investigate the influence of liquidity, leverage and profitability on company’s financial distress. The population of this study was the manufacturing companies engaging in the sector of consumer goods industry. These companies were registered in Indonesian Stock Exchange for the period of 2014-2018. The number of samples chosen in this study were 12 companies selected using purposive sampling method. We used secondary data which were collected via Indonesian Stock Exchange website. The data analysis technique we used was the ‘logistic regression’ one. According to the result, it was found that, partially, liquidity significantly affects the company’s financial distress, while leverage and profitability had no effect in predicting the financial distress of the manufacturing companies (engaging the sector of consumer goods industry). Simultaneously, the liquidity, leverage, and profitability had a significant effect in predicting financial distressFinancial distress adalah kondisi dimana perusahaan mengalami penurunan kondisi keuangan yang terjadi sebelum terjadinya kebangkrutan. Untuk mendeteksi financial distress pada penelitian ini menggunakan rasio keuangan. Penelitian ini dilakukan untuk mengetahui adanya pengaruh antara likuiditas, leverage dan profitabilitas terhadap financial distress perusahaan. Populasi dalam penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia Tahun 2014-2018. Jumlah sampel yang terpilih dalam penelitian ini sebanyak 12 perusahaan yang dipilih menggunakan metode purposive sampling. Data yang digunakan adalah data sekunder yang dihimpun melalui website Bursa Efek Indonesia. Teknik analisis data yang digunakan yaitu regresi logistik. Hasil dari penelitian ini menunjukkan bahwa secara parsial likuiditas berpengaruh signifikan terhadap financial distress pada perusahaan, sedangkan leverage dan profitabilitas tidak berpengaruh dalam memprediksi financial distress pada perusahaan manufaktur sektor industri barang konsumsi. Secara simultan terdapat pengaruh signifikan antara likuiditas, leverage, dan profitabilitas dalam memprediksi financial distress.
Pengaruh Pelatihan Kerja Dan Kompensasi Terhadap Kinerja Karyawan (Studi Kasus Pada Customer Service Representative PT. Telkom (Persero) Tbk Wilayah Telekomunikasi Semarang)
Authors: Zahrani Nisrina , Nugraha Hari Susanta
Published: October 2022

Abstract: This study aims to determine the effect of work training and compensation on the performance of customer service representative at Plasa Telkom Semarang telecommunication area. The type of research used is explanatory research. The sampling technique of this study was proportional random sampling techniques 57. Data collection techniques using a questionnaire with a Likert measurement scale. Data analysis method used is regression analysis with the help of SPSS program version 20.0. The results of this study indicate that there is a positive influence between job training and compensation variables on CSR performance which means that if an independent variable increases in the dependent variable there will be an increase in the dependent variable. The correlation coefficient between the two independent variables with the dependent variable has a strong relationship. The amount of contribution owned by the motivation variable shows that both variables are able to explain and predict the dependent variable. The coefficient of determination of job training variables is worth 45,9% and the coefficient of determination of compensation is worth 41.5%.Keywords: Job Training; Compensation; Employee Performance Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan kerja dan kompensasi terhadap kinerja pada CSR Plasa Telkom Witel Semarang. Tipe penelitian yang dipakai adalah explanatory research. Teknik pengambilan sampel penelitian ini menggunakan teknik proportional random sampling sebanyak 57 responden. Teknik pengumpulan data menggunakan kuesioner dengan skala pengukuran likert. Metode analisis data yang digunakan adalah analisis regresi dengan bantuan program SPSS versi 20.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif antara variabel pelatihan kerja dan kompensasi  terhadap kinerja CSR yang berarti jika terjadi kenaikan variabel independent terhadap variabel dependen maka akan terjadi kenaikan variabel dependen. Koefisien korelasi antara kedua variabel independent terhadap variabel dependen memiliki hubungan yang kuat. Besarnya sumbangan yang dimiliki variabel pelatihan kerja menunjukkan kedua variabel mempu menjelaskan dan memprediksi variabel dependen. Adapun koefisien determinasi variabel motivasi bernilai 45,9% dan koefisien determinasi kompensasi yang bernilai 41,5%Kata Kunci: Pelatihan Kerja, Kompensasi, Kinerja Karyawan
Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Mobil Merek Toyota Sienta di PT. Nasmoco Gombel Semarang
Authors: Widyasmoro Putri Arista , Suryoko Sri
Published: October 2022

Abstract: Specifically this study discusses the sale of Toyota Sienta brand cars at PT. Nasmoco Gombel Semarang in 2016 - 2019 continues to decline. Research to determine the effect of price (X1), product quality (X2), and promotion (X3) on purchasing decisions (Y) of Toyota Sienta cars at PT. Nasmoco Gombel Semarang. This type of research is explanatory research. The sample in this study were buyers and users of Toyota Sienta cars at PT. Nasmoco Gombel Semarang with a total sample of 51 respondents. The sampling technique uses simple random sampling. The researcher sent a link containing the questionnaire through the whatsapp application and data relating to PT. Nasmoco Gombel Semarang was obtained from management via e-mail. Data analysis methods used were validity, reliability, correlation, determination coefficient, simple regression, multiple regression, t test and F test using SPSS version 23. The results showed that the price variable has a significant influence on the purchase decision of Toyota Sienta cars. The product quality variable has a significant influence on the purchase decision of Toyota Sienta, and the promotion variable also has a significant influence on the purchase decision of Toyota Sienta. Variable price, product quality and promotion have a joint influence on purchasing decisions.  Keywords: Price; Product Quality; Promotion; Purchase Decision Abstrak: Secara khusus penelitian ini membahas mengenai Penjualan mobil merek Toyota Sienta di PT. Nasmoco Gombel Semarang tahun 2016 – 2019 terus mengalami penurunan. Penelitian untuk mengetahui pengaruh harga (X1), kualitas produk (X2),  dan promosi (X3) terhadap keputusan pembelian (Y) mobil Toyota Sienta di PT. Nasmoco Gombel Semarang. Tipe penelitian ini adalah explanatory research. Sampel dalam penelitian ini yaitu pembeli sekaligus pengguna mobil Toyota Sienta di PT. Nasmoco Gombel Semarang dengan jumlah sampel 51 responden.. Teknik pengambilan sampel menggunakan simple random sampling. Peneliti mengirimkan link yang berisi kuesioner melalui aplikasi whatsapp dan data yang berkaitan dengan PT. Nasmoco Gombel Semarang diperoleh dari pihak manajemen melalui e-mail.Metode analisis data yang digunakan yaitu uji validitas, realibilitas, korelasi, koefisien determinasi, regresi sederhana, regresi berganda, uji t dan uji F dengan menggunakan aplikasi SPSS versi 23. Hasil penelitian menunjukan bahwa variabel harga memiliki pengaruh yang signifikan terhadap keputusan pembelian mobil Toyota Sienta. Variabel kualitas produk memiliki pengaruh signifikan terhadap keputusan pembelian mobil Toyota Sienta dan variabel promosi juga memiliki pengaruh signifikan terhadap keputusan pembelian mobil Toyota. Variabel harga, kualitas produk dan promosi memiliki pengaruh secara bersama-sama terhadap keputusan. Kata kunci: Harga; Kualitas Produk; Promosi; Keputusan Pembelian
Pengaruh Store Atmosphere dan Harga terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Gelael Ciputra Mall Semarang)
Authors: Yanti Mutia Meiva , Budiatmo Agung
Published: October 2022

Abstract: The purpose of this study is to determine the effect of store atmosphere and price on purchasing decisions through buying interest in consumers of Gelael Ciputrra Mall Semarang. The type of this research is using explanatory research. For the sampling is using nonprobability sampling technique and purposive sampling method. The sample used is 100 respondents who have made purchases at Gelael Ciputra Mall. This study used PLS-SEM analysis through program of WarpPLS 6.0. The results of this study indicate that there is an influence of store atmosphere on buying interest, there is an influence of store atmosphere on purchasing decisions, there is a price effect on buying interest, there is a price effect on purchasing decisions, there is an influence of buying interest on purchasing decisions. Based on the sobel test results, there is the influence of store atmosphere on purchasing decisions through buying interest and price on purchasing decisions through buying interest. Then based on the results of the mediation test, purchase intention is not an intervening variable in mediating the effect of store atmosphere on purchasing decisions, and purchase intention is a partial intervening variable in mediating the effect of price on purchasing decisions. Keywords: Store Atmosphere; Price; Purchase Intentions; Purchasing Decisions Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan harga terhadap keputusan pembelian melalui minat beli pada konsumen Gelael Ciputrra Mall Semarang. Tipe penelitian yang dipakai adalah explanatory research. Pengambilan sampel menggunakan teknik nonprobability sampling dan metode purposive sampling. Sampel yang digunakan sebanyak 100 responden yang pernah melakukan pembelian pada Gelael Ciputra Mall. Teknik pengumpulan data menggunakan kuesioner, wawancara, dan studi pustaka. Penelitian ini menggunakan analisis PLS-SEM melalui program WarpPLS 6.0. Hasil penelitian ini menunjukan bahwa terdapat pengaruh store atmosphere terhadap minat beli, terdapat pengaruh store atmosphere terhadap keputusan pembelian, terdapat pengaruh harga terhadap minat beli, terdapat pengaruh harga terhadap keputusan pembelian, terdapat pengaruh minat beli terhadap keputusan pembelian. Dan berdasarkan hasil uji mediasi, minat beli bukan merupakan variabel intervening dalam memediasi pengaruh store atmosphere terhadap keputusan pembelian dan minat beli merupakan variabel intervening parsial dalam memediasi pengaruh harga terhadap keputusan pembelian. Kata Kunci: Store Atmosphere, Harga, Minat Beli, Keputusan Pembelian
Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan ISP Fixed MNC Play Media Di Semarang)
Authors: Avidha Syifa Nur , Budiatmo Agung
Published: October 2022

Abstract:. Service quality and brand image are two factors that influence customer loyalty and satisfaction. Data on the number of MNC Play Media subscribers in Semarang shows an increase in 2015 - 2019, but the number of subscribers who stop subscribing has actually increased. The type of research used is explanatory research with systematic methods and purposive sampling. Samples were taken as many as 100 respondents, namely MNC Play Media Semarang customers.The data analysis technique used PLS-SEM analysis through WarpPLS 6.0. The results of this study indicate that service quality has a significant effect on customer satisfaction (1), brand image has a significant effect on customer satisfaction (2), service quality has a significant effect on customer loyalty (3), brand image has a significant effect on customer loyalty (4), satisfaction Customers have a significant effect on customer loyalty (5), service quality has a significant effect on customer loyalty through customer satisfaction (6, brand image has a significant effect on customer loyalty through customer satisfaction (7), Suggestions for improvement and improvement of MNC Play Media in Semarang include routine training regarding fast and responsive handling procedures, requesting reviews to customers and conducting a network monitoring system. Keywords: service quality; brand image, customer satisfaction, customer loyaltyAbstrak: Kualitas pelayanan dan brand image menjadi salah dua faktor yang mempengaruhi terbentuknya loyalitas dan kepuasan pelanggan. Data jumlah pelanggan MNC Play Media di Semarang menunjukkan adanya kenaikan tahun 2015 – 2019, tetapi jumlah pelanggan yang berhenti berlangganan justru mengalami kenaikan. Tipe penelitian yang digunakan adalah explanatory research dengan metode sistematis dan purposive sampling. Sampel diambil sebanyak 100 respoden yaitu pelanggan ISP Fixed MNC Play Media Semarang. Teknik analisis data menggunakan analisis PLS-SEM melalui WarpPLS 6.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan (1), brand image berpengaruh signifikan terhadap kepuasan pelanggan (2), kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan (3), brand image berpengaruh signifikan terhadap loyalitas pelanggan (4), kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan (5), kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan (6), dan brand image berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan (7). Saran-saran untuk perbaikan dan peningkatan MNC Play Media Semarang yaitu dilakukan pelatihan rutin terkait prosedur penanganan yang cepat dan tanggap, permintaan ulasan kepada pelanggan dan melakukan sistem monitoring jaringan.Kata kunci: kualitas pelayanan, brand image, kepuasan pelanggan, loyalitas pelanggan
Pengaruh Kesadaran Merek, Kepercayaan, Dan Harga Terhadap Minat Beli Online Pada Marketplace Bukalapak (Studi Pada Pengguna Bukalapak Di Kota Semarang)
Authors: Nikmatulloh Arnanda Awal , Wijayanto Andi
Published: October 2022

Abstract: Technological and information development bring humans closer to internet. The convenience and practicality of the online medium make peoples who are doing business starting to switch from a conventional business model to more advanced model and that is e-commerce. Bukalapak is one of the biggest marketplace players in Indonesia. Lately, so many competitions had showed up and that makes Bukalapak’s consumer purchase intention decreased, this is evidenced by website visitors and app rank that has dropped over the last few months. The purpose of this research is to find out if brand awareness, trust, and price have positive effect towards Bukalapak’s online purchase intention. The type of this research is explanatory. Sampling method that being used in this research are non-probability sampling with purposive sampling technique which is distributed online through google form. A total of 100 respondents who use Bukalapak in Semarang City were used as sample with Likert’s scale of measurement are being used in this research. Data analysis that being used are validity test, reliability test, coefficient of determination, simple and multiple linear regression, t test, then F test. The research concludes that brand awareness, trust, and price have positive and significant effect towards online purchase intention either partially or simultaneously. Keywords: Brand Awareness; Price; Purchase Intention; TrustAbstrak: Perkembangan teknologi informasi dan komunikasi menjadikan manusia lebih dekat dengan internet. Kemudahan dan praktisnya sarana online membuat para pelaku bisnis beralih dari model bisnis konvensional ke arah yang lebih modern yaitu e-commerce. Bukalapak termasuk salah satu pemain marketplace terbesar di Indonesia. Karena banyaknya persaingan yang muncul, Bukalapak mengalami penurunan minat dalam beberapa waktu terakhir, dibuktikan dengan turunnya pengunjung website dan peringkat aplikasi. Riset ini memiliki tujuan untuk mengetahui apakah kesadaran merek, kepercayaan, dan harga berpengaruh positif pada minat beli online di Bukalapak. Riset ini menggunakan tipe explanatory. Metode sampling yang digunakan yaitu non-probability sampling dengan pendekatan purposive sampling yang disebarkan secara online melalui google form. Sebanyak 100 responden pengguna Bukalapak di Kota Semarang dijadikan sampel riset dengan skala pengukuran menggunakan skala Likert. Analisis data menggunakan uji validitas, uji reliabilitas, koefisien determinasi, regresi linier sederhana, linier berganda, uji t, dan uji F. Hasil riset menunjukan bahwa kesadaran merek, kepercayaan, dan harga memiliki pengaruh positif dan signifikan pada minat beli online baik secara parsial ataupun simultan.Kata Kunci: Harga; Kepercayaan; Kesadaran Merek; Minat Beli
Pengaruh Brand Image, Brand Trust, Dan Customer Value Terhadap Repeat Purchase Intention (Studi Pada Konsumen Sepatu Bata Di Kota Medan)
Authors: Laoli Christa Mercy Stevani , Farida Naili
Published: October 2022

Abstract: Sepatu Bata, which was once a market leader, to maintain its position, must create a brand image and brand trust that will increase customer value which will form repurchase intention in the minds of consumers. Background of this reseach is declining in the brand index of the Sepatu Bata and fluctuations in the sales volume.  The aim of this research is to explain the effect given by brand image and brand trust to repeat purchase intention through the customer value. The type of research was explanatory research. Data were carried out by using a questionnaire, with sampling using purposive sampling. The number of samples was 100 respondents who are consumers of Sepatu Bata in Medan City. Analysis technique used validity test, reliability test, correlation coefficient, simple linear regression, coefficient of determination, t-test, and sobel test using IBM SPSS version 24.0 The results showed that the brand image had an positive and significant effect on brand trust. The brand trust had an positive and significant effect on customer value. The customer value had an positive and significant effect on repeat purchase intention. The recommendations for Sepatu Bata are actively promote on social media, interact with consumers, provide product guarantees and price discounts, and maximize services. Keywords: brand image; brand trust; customer value; repeat purchase intention Abstrak: Sepatu Bata yang pernah menjadi pemimpin pasar, untuk mempertahankan posisinya maka melakukan penciptaan citra merek dan kepercayaan merek yang akan meningkatkan nilai pelanggan yang akan membentuk minat membeli kembali di benak konsumen. Penelitian ini di latar belakangi oleh menurunnya indeks merek Sepatu Bata dan fluktuasi volume penjualan Sepatu Bata. Tujuan penelitian ialah menjelaskan pengaruh brand image dan brand trust terhadap repeat purchase intention melalui customer value konsumen Sepatu Bata. Tipe penelitian menggunakan explanatory research. Data dikumpulkan dengan kuesioner, sampel diambil menggunakan purposive sampling berjumlah 100 responden konsumen Sepatu Bata di Kota Medan. Teknik analisis menggunakan uji validitas, uji reliabilitas, koefisien korelasi, regresi linier sederhana, koefisien determinasi, uji signifikansi (uji t), dan uji sobel melalui IBM SPSS versi 24.0 Hasil penelitian menunjukkan bahwa variabel brand image memiliki pengaruh positif dan signifikan terhadap brand trust. Variabel brand trust memiliki pengaruh positif dan signifikan terhadap customer value. Variabel customer value memiliki pengaruh positif dan signifikan terhadap repeat purchase intention. Adapun saran bagi manajemen Sepatu Bata ialah promosi dengan aktif di sosial media dan berinteraksi dengan konsumen, memberi jaminan produk dan potongan harga, serta memaksimalkan pelayanan.  Kata Kunci: brand image; brand trust; customer value; repeat purchase intention
Pengaruh Perubahan Current Ratio dan Perubahan Price Earning Ratio Terhadap Perubahan Harga Saham dengan Perubahan Laba Sebagai Variabel Intervening (Studi Kasus Pada Perusahaan Subsektor Batubara Tahun 2015-2019)
Authors: Panjaitan Juliana , Ngatno Ngatno , Purbawati Dinalestari
Published: October 2022

Pasar modal berpengaruh bagi perekonomian negara karena memegang dua fungsi ialah fungsi ekonomi dan keuangan. Fungsi ekonomi karena pasar yang mempertemukan pemberi modal dan pihak yang memerlukan dana. Fungsi keuangan karena pasar modal memberikan harapan atau ekspektasi memperoleh pengembalian bagi pemberi modal sesuai dengan jenis investasi yang diambil. Penelitian ini bertujuan untuk mengetahui pengaruh dari perubahan CR dan perubahan PER terhadap perubahan harga saham dengan perubahan laba sebagai variabel intervening. Populasi dalam penelitian ini yaitu perusahaan subsektor batubara yang listing di Bursa Efek Indonesia periode 2015-2019.Teknik analisis menggunakan uji asumsi klasik, regresi linier, uji t parsial, koefisien determinasi dan uji sobel. Hasil penelitian menunjukan bahwa secara parsial Perubahan CR tidak signifikan terhadap perubahan harga saham maupun terhadap perubahan laba, perubahan PER berpengaruh negatif dan signifikan terhadap laba, perubahan PER dan perubahan laba berpengaruh positif dan signifikan terhadap perubahan harga saham. Untuk uji mediasi, perubahan laba tidak dapat memediasi perubahan CR  terhadap perubahan harga saham dan perubahan laba dapat memediasi perubahan PER terhadap perubahan harga saham.
Pengaruh Kompetensi dan Motivasi Kerja terhadap Kinerja Karyawan (Studi pada Harian Suara Merdeka)
Authors: Rachman Zulfikar Aditya , Widiartanto Widiartanto
Published: October 2022

This study aims to examine and analyze the effect of work motivation, competence, and organizational commitment on government employee performance. This research was conducted at the Regional Office of the National Land Agency in Central Java Province For this reason, the object of research in this paper is civil servants in the Regional Office of the National Land Agency of Central Java Province, amounting to 165 civil servants. The sampling method used was purposive sampling and multiple linear analysis with a total sample size of 100 respondents. The method of collecting data using a questionnaire aims analysis to test the validity of the statement indicators in the questionnaire, the Cronbach alpha formula to test the reliability of the instrument, regression analysis to test the magnitude of the influence partially or simultaneously on the variable due to the dependent variable.The results showed that: (1) Work Motivation has a positive and significant effect on employee performance; (2) Competence a insignificant effect on employee performance; (3) Organizational Commitment has a insignificant effect on employee performance. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh motivasi kerja, kompetensi, dan komitmen organisasi terhadap kinerja pegawai pemerintah. Penelitian ini dilakukan di Kantor Wilayah Badan Pertanahan Nasional Provinsi Jawa Tengah. Penelitian dalam penulisan ini adalah PNS di Kantor Wilayah Badan Pertanahan Nasional Provinsi Jawa Tengah yang berjumlah 165 PNS. Metode pengambilan sampel yang digunakan adalah purposive sampling dan analisis linier berganda dengan jumlah sampel sebanyak 100 responden. Metode pengumpulan data menggunakan angket bertujuan analisis untuk menguji validitas indikator pernyataan dalam angket, rumus cronbach alpha untuk menguji reliabilitas instrumen, analisis regresi untuk menguji besarnya pengaruh secara parsial atau simultan terhadap variabel akibat terhadap variabel terikat. Hasil penelitian menunjukkan bahwa: (1) Motivasi Kerja berpengaruh positif dan signifikan terhadap kinerja karyawan; (2) Kompetensi berpengaruh tidak signifikan terhadap kinerja pegawai; (3) Komitmen Organisasi berpengaruh tidak signifikan terhadap kinerja pegawai.
Analisis Perbandingan Kinerja Cryptocurrency Bitcoin, Saham IDX30 dan Emas sebagai Alternatif Investasi Portofolio Tahun 2017-2019
Authors: Febriansyah Yoga , Saryadi Saryadi
Published: October 2022

This research is based on the phenomenon of a new investment instrument called Cryptocurrency Bitcoin which has become popular in recent years. Based on this phenomenon, this study tries to find out which investment instrument is the best from Bitcoin, IDX30 stocks and Gold. This study measures the performance of Bitcoin in the form of investment and compares it with other popular conventional investments in the community such as stocks and gold. The research method used is a quantitative method with a comparative descriptive type of research. The data used are secondary data from Indodax, BEI, Bloomberg, Crix and Antam which are already published. The analytical technique used is the Sharpe, Treynor, Jensen and Sortino indexes. The result shows that Bitcoin is the best instrument because based on Sharpe, Treynor, and Sortino value the return is better than the other two instruments. This is because Bitcoin has optimal performance when calculated using the Sharpe, Treynor and Sortino methods. IDX30 shares a sufficient return with moderate risk and can be used as a promising investment alternative. Gold with stable performance with low risk can also be used as an alternative investment. Penelitian ini didasarkan pada fenomena instrumen investasi baru bernama Cryptocurrency Bitcoin yang menjadi populer dalam beberapa tahun terakhir. Berdasarkan fenomena tersebut, penelitian ini mencoba mencari instrumen investasi mana yang terbaik dari Bitcoin, saham IDX30 dan Emas. Penelitian ini mengukur kinerja Bitcoin dalam bentuk investasi dan membandingkan dengan investasi konvensial yang populer lainnya di masyarakat seperti saham dan emas. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif komparatif. Teknik analisis yang digunakan adalah Indeks Sharpe, Treynor, Jensen dan Sortino. Data yang digunakan adalah data sekunder dari Indodax, BEI, Bloomberg, Crix dan Antam yang dipublikasikan. Hasil penelitian menunjukkan bahwa Bitcoin merupakan instrumen investasi terbaik selama periode penelitian, lebih baik dari dua instrumen lainnya, hal ini dikarenakan Bitcoin memiliki kinerja yang optimal jika dihitung menggunakan metode Sharpe, Treynor dan Sortino. Saham IDX30 memiliki return yang cukup dengan risiko yang sedang dan bisa dijadikan alternatif investasi yang cukup menjanjikan. Emas dengan kinerja yang stabil dengan risiko yang kecil juga bisa dijadikan alternatif investasi.