bluuebunny/crossref_metadata_2025 huggingface dataset:
Review on Research of Blockchain's Impact on Bookkeeping, Fraud Detection and Trust of Auditing Process
Authors: Huang Xicheng
Published: September 2023

Blockchain technology has been the topic of several recent studies in area of accounting and auditing. These studies explored the potential of blockchain on changing the traditional approach to accounting and providing more secure and efficient methods of bookkeeping. Results of these studies suggest that the blockchain has the potential of being a powerful tool or even something disruptive in sector of accounting, auditing, and accountability. Blockchain can significantly increase trust, transparency, and accountability since its nature of decentralized ledger system and the cryptographic algorithms under the system. These studies also suggest that blockchain has the potential to tackle fraud in accounting activities, which is always a challenging topic in accounting industry. Current focus of blockchain research in accounting, auditing and accountability is about exploring blockchains positive impact on accounting industry, especially on trust, fraud detection, and the design of accounting systems.
Development of Chinas Photovoltaic Industry: Stylized Facts, Difficulties, and Prospect
Authors: Wang Ziyi
Published: September 2023

With the target to achieve national carbon emission peak levels by 2030 and carbon neutrality by 2060, China has diverted a large portion of its resources on the development of renewable energy. As one of the most important domestic renewable energy industries, the photovoltaic industry grows at a rapid pace over the last decade. The essay illustrates the outlook of the photovoltaic industry in China at current in the perspective of industrial achievements and Chinas position in the global market. Through a comprehensive analysis, the challenges of stagnating core technology, imbalance between surging demand and limited supply as well as the dearth of human capital are highlighted. Aiming at a fully-fledged solar energy market in the future, specific suggestions for PV firms and the government will be given. According to the three problems, expansion strategy is advised for firms: expansion of production scale; expansion of recruitment range; and expansion of technology application. Synchronously, the government is proposed supporting policies including fiscal support, academic support and technological support.
Effects of Booking Demand on the Selection Between the Resort Hotel and the City Hotel in Portugal
Authors: Wang Cong , Xie Zechu
Published: September 2023

The tourism industry supports the economy of Portugal. The study on hospitality in Portugal is essential due to its correlation with tourism. The analysis of the hotel booking demand in Portugal is consequently quite significant. This paper conducts comparative analysis, regression analysis and factor analysis to compare the influence of hotel booking demand on the customers choice between the resort hotel and the city hotel in Portugal, thus providing recommendations for both city hotels and resort hotels in Portugal.
The Impact of the COVID-19 Pandemic on the Walt Disney Company
Authors: Feng Zhixin
Published: September 2023

The COVID-19 pandemic had severe effects on the global economy in 2020. Among the most affected sectors were tourism and the entertainment industry, whose poor performance affected businesses that relied on the two sectors health. The Walt Disney Company comprised such companies, having diversified into business units that aligned themselves with the two sectors. The present paper examined the impact that the COVID-19 pandemic had on Disney by analyzing the performance of its business units. To do so, it sought to answer two research questions exploring the effects of the pandemic on the tourism and entertainment industries. The paper utilized a case study approach in that it evaluated Disney in isolation to other companies and conducted an in-depth analysis on the company. Results show that the pandemic had negative impacts on the tourism sector, but a mix of negative and positive effects on the entertainment industry. Negative effects included a loss of tourism numbers and a decline in the theatrical entertainment sector, while positive effects included the growth of video streaming services. Those effects translated to impacts on businesses such as Disney, whose diversified operations expose it to the tourism and entertainment sectors. Thus, business units that relied on tourism suffered negative effects, while those dependent on the entertainment sector recorded some positive effects. The paper concludes by recommending that Disney focus its efforts on growing SBUs that demonstrated resilience during the pandemic, such as the Direct-to-Consumer and International SBU that relies on the entertainment industry.
Analysis of Four Capital Structure Theories and Financing Choice of Chinese-Listed Companies
Authors: Xu Lehan
Published: September 2023

Controlling the capital structure is crucial to the financial management of the business. Maximizing the company's worth requires finding the appropriate capital structure. In this study, the relationship between corporate capital structure and corporate value is further investigated using the weighted average cost of capital (WACC) and capital asset pricing model (CAPM) analyses of four capital structure theories, including M&Ms First and Second Theories, the Trade-off Theory and the Pecking Order Theory, which examine the reasons why listed businesses' financing sequence conflicts with western thinking and point out its uniqueness and policy recommendations based on the current situation of China's stock market.
An Analysis of Chinese Animation Marketing Strategies from the Perspective of 4P Theory in the Era of ChatGPT
Authors: Qiu Tianyue
Published: September 2023

Despite the negative impact of the epidemic on the film industry, the domestic animation film market has developed significantly in recent years. From Monkey King: Hero is Back to Nezha: Birth of the Demon Child, to Boonie Bears: Guardian Code, which ranked among the top three films in the Spring Festival this year, more and more local original animated films have gained popularity. Combined with the classic 4P theory of marketing, this paper has insight and analysis of the differentiation characteristics of the booming animation film market from four dimensions and concluded that Chinese animation films should put IP marketing in the first place, and further expand the influence of film IP through new media channels. At the same time, through the analysis of the correlation between animated films and information technology, this paper concluded that in the contemporary era of rapid development of information technology, animated films should embrace information technology more actively and use information technology to achieve personalized promotion.
Research on Innovation in Nescafe's Marketing Strategy
Authors: Jin Hanyu
Published: September 2023

Coffee has become one of the world's most famous beverages, and more engineers are edging towards designing more coffee products. The high demand has attracted more people to build their own coffee brands, which makes the competition in the coffee industry more intense. Despite such fierce competition, Nescafe is earning high revenues. This paper will discuss the innovation in the marketing strategy of Nescafe. Firstly, through the website search, we have analyzed the characteristics of most coffee types, and the comparison can highlight the advantages of the coffee types introduced by Nescafe. Secondly, based on the information collected from some articles, more about the marketing model of different coffee shops is unearthed. However, when compared to traditional online and offline marketing of coffee shops, Nescafe's innovative marketing strategy is superior. In conclusion, the high revenue gained by Nescafe is attributed to mainly two reasons, product design innovation, and marketing strategy innovation. Also these two innovation can be conclude as disruptive innovation.
Research on the Impact of China's Dual Circulation Economic Strategy on Corporate Restructuring & Countermeasures in the Context of the US-China Game in the Post-Epidemic Era
Authors: He Jiahang
Published: September 2023

As globalisation accelerates and deepens, the competition between China and the US in the 'global governance system' (GGS) becomes more intense. China's activism during the epidemic effectively filled the gap in global leadership created by the US government's belated, reckless, and misguided policies on preventive measures. Nevertheless, the epidemic has also exposed the Chinese industrial chains lack of resilience and government intervention in corporate planning. In response to China's growing economic and political power, the US, under the Trump and Biden administrations, has begun to promote reverse globalisation and hopes to limit the growth of Chinese companies through economic and technological decoupling from China (US-Sino decoupling). With the US unilateral decision to decouple, if the Chinese government does not regulate it through policy promptly, it could significantly impact the global supply chain and its own companies. Therefore, in the context of US-Sino decoupling, Chinese companies in the post-epidemic era must improve their own supply chain resilience and reduce the intensity of conflict with the US. This paper will use case studies and comparative analysis to explore the main problems China faces from the experience of other middle-power countries in their economic recovery against US economic sanctions and to provide effective countermeasures for implementing this objective in the context of a dual circulation economic strategy.
Analysis of Nike's Marketing Strategy in the Chinese Market
Authors: Yao Haojie
Published: September 2023

With the increasing importance of China's consumer market, understanding Nike's strategies in this market can provide valuable insights for other international brands. The purpose of this paper is to analyze Nike's marketing strategies in the Chinese market. The paper first provides a brief background of Nike's development in China and the current market situation. Then, the paper analyzes Nike's marketing strategies from four perspectives: product, price, promotion, and distribution. The analysis is based on both primary and secondary data, including interviews with Nike's marketing personnel in China and a review of related literature. The findings suggest that Nike's marketing strategies in the Chinese market have been effective, especially in terms of building a strong brand image and appealing to the younger generation. Nike's focus on innovation and technology, as well as its localization strategy, has also contributed to its success in China. Overall, this paper provides a comprehensive analysis of Nike's marketing strategies in the Chinese market, and can serve as a useful reference for other international brands seeking to enter or expand their presence in this market.
Analysis of Sephora's Market
Authors: Chen Xiyuan
Published: September 2023

Sephora is a leading global beauty retailer in the major beauty and hair and skin care industries, but there are many similar companies in the industry resulting in fierce competition, so this paper examines how Sephora stands out from the competition. This research paper is an analysis of Sephora's marketing strategy and presents the problems and possible solutions. A brief description of Sephora's business model is given, and the Sephora retail market is analyzed, starting with each of Sephora's marketing strategies and conducting a SWOT analysis. Overall, the research concludes that Sephora's marketing strategy is very effective in driving customer engagement, loyalty, and e-commerce marketing strategies.
Analysis of Li Nings International Marketing Strategy and Its Development Path
Authors: Chen Kaiyi
Published: September 2023

As a leading domestic sporting goods company in China, Li Ning has always occupied a large number of domestic market share. However, with the rapid development of globalization, the targeted penetration of international brands into the Chinese market began to shake Li Ning's position in the local market. This paper focuses on Li Ning's brand itself, repositions its development path and direction, and studies the shortcomings of Li Ning's current marketing strategy. Based on the analysis of Li Ning's brand market strategy model, the researchers put forward a series of suggestions to provide a more comprehensive direction for Li Ning's future expansion plan. During the study, the researchers used the SWOT model, the competitor model, and the stakeholder analysis method to help establish the depth and completeness of the content. In a word, Li Ning's existing cultural diversity and channels for external expansion are relatively lacking. At present, Li Ning can only strengthen technological innovation and improve international image awareness (change of spokespersons or transnational cooperation, etc.) to successfully create an excellent marketing strategy of globalization.
Modeling New Cold Chain Logistics Processes in the Post-Epidemic Period Based on Petri Net
Authors: Yao Jie
Published: September 2023

Over the past few years, there has been a steady increase in demand for frozen and refrigerated products among Chinese residents. The growth of the cold chain logistics industry has played an important role in advancing China's economy. However, due to the impact of COVID-19, there is now concern over the safety of such products, which has led to a potential setback in economic recovery. This article attempts to describe the difference between the new cold chain logistics and the traditional cold chain logistics in the post-epidemic period from the structural changes in the cold chain logistics and to explore the structure of the process. To fill the gap in modeling study on new cold chain logistics, this article uses Petri net to model the new cold chain logistics in the post-epidemic period and then analyzes the model using TINA software. This study aims to provide an optimization solution for the new cold chain logistics process and to serve as a basis for future related research. However, there is a gap between the results obtained through simulation and the real situation. If researchers want to further improve the model and solve the problem, they still have to cooperate with related companies to understand the actual situation.
Technological Innovation in the Financial Services Industry
Authors: Liu Junlin
Published: September 2023

With the rapid development of global network platforms and science and technology, some emerging financial technologies (Fintech) have been applied to commercial activities and promoted the development and evolution of business models to a certain extent. However, the problems exposed at the same time have not received full attention. Based on the application examples of financial technology (e.g., online payment, peer-to-peer lending, robo-advisor, and blockchain) collected this year and the comments of some authoritative persons, this paper will objectively analyze financial technology from the aspects of current situation, development potential, risks and limitations. The study found that although the lack of financial technology has significant advantages in business activities, its risks and limitations are also a major challenge to the future development of financial technology in a period of rapid development. Relevant technical personnel are needed, and the cooperation between enterprises and the government is the healthy and sound development of financial technology.
Risk Analysis of Faraday Future Intelligent Electric Inc.
Authors: Tang Xuan
Published: September 2023

The challenges Faraday Future Intelligent Electric Inc (FF), a Los Angeles-based automaker founded in 2014 with the goal of transforming the automotive industry with connected smart electric vehicles. This paper first explores the company's troubled history, from its ambitious $500 million project to build a manufacturing plant in North Las Vegas, which was eventually abandoned due to financial difficulties, to the current struggle to deliver its flagship car model, the FF91. This article delves into the effects of FF's financial mismanagement, deglobalization caused by the pandemic, and over-reliance on the success of FF91, all of which contributed to a decline in brand reputation and market confidence. It also discusses the challenges posed by the competitive EV industry and FF's questionable pricing strategy. Despite these uncertainties, the company still managed to list on Nasdaq in July 2021. This article considers the potential outcomes of the reverse split plan FF announced to avoid delisting. Through this analysis, the article attempts to provide insight into the broader implications and applications of the company's struggles and future prospects in the context of the electric vehicle market.
The Changes in U.S. Labor Market under Covid-19 Pandemic: Based on Time Series Model
Authors: Huang Zirui
Published: September 2023

In February 2020, the COVID-19 pandemic originally broke out in Wuhan, China and spread out with an extraordinarily rapid rate, resulting the outbreak of pandemic in the global scale and resulting in various economic problems in many countries including change in U.S. labor market, specifically the unemployment rate. This paper applies a non-seasonal autoregressive integrated moving average (ARIMA) model to investigate how much the three categories of unemployment rate (overall, adult, youth) was affected by COVID-19 pandemic while the classification of unemployment is the innovation of this paper. The outcomes of ARIMA model reveals that the impact on all three types of unemployment rate reached the peak at April 2020 whereas the youth unemployment rate was affected the most severely by COVID-19 pandemic compared to overall and adult unemployment rate. From secondary research, border closure, the pause of transportation in the international scale and the restriction of marketing caused by COVID-19 pandemic may be the key of the change in labor market since the oversea transaction was greatly undermined so that the income of many firms declined significantly and they needed to carry out job cut to decrease the cost to make staffs living. To reduce this kind of impact, governments, investors and public are required to prepare well to reduce the unemployment when encountering a pandemic so that the basic social well-being can be guaranteed as much as possible in this type of emergency circumstances.
Credit Card Default Prediction Analysis: Based on Default Data of Taiwanese Customers from April to September 2005
Authors: Sun Hanlu
Published: September 2023

Credit cards are widely used due to their overdraft function, which establishes a loan relationship between customers and financial institutions. However, defaulting on credit card payments can result in negative consequences, such as bad credit records for cardholders and economic losses for financial institutions. This research paper analyzes credit card default data in Taiwan from April to September 2005, with the aim of providing support for financial institutions to effectively monitor credit card risks.
Portfolio Optimization Based on 7 Chinese Stocks
Authors: Du Yuxiao
Published: September 2023

Since 2022, China has entered the post-pandemic era, with its strategic focus shifting from fighting the epidemic to economic recovery. The A-share market is under the influence of uncertain factors such as the novel coronavirus epidemic as well as the outbreak of conflict between Russia and Ukraine. In order to avoid risks and increase returns, optimizing investment portfolio has aroused people's attention and become the focus of research. This paper takes China's stock market as the research object, selects seven industries favored by investors, and selects a representative stock in each industry for portfolio construction and analysis. This paper collects data on the closing price of seven stocks from January 4 to April 1, 2022, and then randomly generates 100,000 different investment portfolios through Monte Carlo method. The portfolios with the lowest volatility and highest Sharpe ratio are built using the mean variance model. The effectiveness of these three portfolios was evaluated with real daily returns from April 6 to May 11, 2022, after acquiring the weights of these equities, and it was compared to the performance of the CSI 300 in the same time frame. The result indicates that the minimum variance portfolio has the largest cumulative return, which exceeds the cumulative return of CSI 300 in the same period, while equally weighted and the maximum Sharpe ratio portfolios generate lower yields than the market level.
Research on the Current Situation and Suggestions of China's Agricultural Product Futures Market
Authors: Zhang Qianxi
Published: September 2023

The Chinese market for modern agricultural products now includes the agricultural futures market, which is also one of the most significant investment and risk management tools in the country due to the rapid development of China's economy and the globalization of the international market. This paper provides a detailed introduction to the historical history, market development, policy environment, institutional design, trading system, and risk management of China's agricultural commodity futures market. This study also offers some solutions in response to some issues that are now present in the market for agricultural products. The development of China's agricultural future has experienced a tortuous course, despite the efforts of all parties to benefit the country and its people. This research is from the investment subject, market regulation, and market environment analysis and gives detailed suggestions.
The Economic Implications of AI: Origins, Progression, and Prospect
Authors: Sun Qizhi
Published: September 2023

The emergence of the most cutting-edge technology of Artificial intelligence has intrigued many people globally, it has recently become the subject of widespread curiosity and fascination. Meanwhile, biases among different scholars and countries have concerned lots of individuals across the globe. With that being stated, in this research, this paper will share discoveries that focus mostly on the origin, progression, and future potential of the technology so that the audience could gain both basic understanding and critical thinking toward this trending technology. To address detailed information, this paper covers early research in AI, the emergence of machine learning and neural networks, moreover, the significance and development of deep learning. The paper also delves into different types of AI, their application in various industries, advancements, and innovations in natural language processing, and the examination of this revolutionary's effects on job opportunities and employment. This paper evaluates the current state of artificial intelligence and its potential impact on different aspects of society, it also discussed the various types of AI with the supporting information of their applications in industries such as finance and sustainability. The possibilities, opportunities, and challenges which are posed by AI such as job market distribution and ethical considerations are also investigated. The paper states that with the wide range of consideration of the concerns and harnessing the power of AI responsibly, this technology could continue to develop and therefore improve individual living conditions and create a more sustainable future.
Root cause analysis of credit card fraud
Authors: Zhang Yutong
Published: September 2023

Fraud detection has always been a major problem in society, especially in the banking, insurance and medical sectors. As more and more people are using credit cards to pay, the fraud rates tend to get higher. This situation is a considerable risk for the credit card company. At the same time, credit cards and their related industries have become an indispensable part of the economic construction of various countries. Therefore through descriptive analysis, regression and factor analysis, this paper analyzes the root cause of fraudulent transactions and makes simple predictions. Discusses the characteristics of cardholders and influencing factors of fraudulent transactions, The subjective psychological factors have the biggest influence on fraudulent transactions and puts forward some suggestions to prevent fraudulent transactions.
The Regulatory Dilemma and the Way Out of China's Digital Trade Barriers in the Comparative Perspective of the United States and China
Authors: Liu Siyan
Published: September 2023

With the expansion of global digital trade, China's digital economy is becoming growingly crucial to international digital trade. In the past, the understanding of digital trade regulation was limited to protecting the security of China's data, which led to a rather one-sided regulation of China's digital trade. The imperfect regulatory system has resulted in a series of problems such as overly stringent cross-border data flow legislation, conservative data localization regulations, and challenges to personal information security in China. This paper will examine the above problems. To solve the above problems, this paper puts forward the following suggestions. China should seize the important opportunity of digital trade development to improve supporting measures, build a perfect digital regulatory system and deepen the international consultation mechanism. The above measures are expected to facilitate the process for China to adopt legislation governing digital trade and to further the positive growth of China's digital economy.
Research on Multichannel Marketing of Ostentatious Products Based on Consumption Iteration Theory -- Take Hermes as an Example
Authors: Fang Jiawei
Published: September 2023

The iteration of China's consumer society has stimulated huge potential consumption momentum, and Chinese consumers' consumption focus has shifted from functional product consumption to ostentatious product consumption. With the deepening of economic globalization, international first-tier brands, which have the attribute of showing off, are increasingly entering the daily lives of Chinese consumers. Chinese consumers are regarded as the world's largest luxury consumer group with their strong purchasing power. If international luxury brands want to occupy a larger market share in China, they must conform to the characteristics of the Chinese market and meet the shopping habits of Chinese consumers. Therefore, based on the 4P marketing theory, this article analyzes the marketing background and current situation of the H brand, and conducts a PEST analysis of the H brand. It puts forward feasible suggestions on how to exploit the potential customers' consumption ability and obtain greater market share by taking advantage of the opportunities of sinking market and alternating generations of consumers after entering the Chinese market.
The Analysis of JD Intelligent Logistics
Authors: Zhao Juncheng
Published: September 2023

With the need for new development patterns, it is necessary to form a new concept of logistics called intelligent logistics. Now more and more enterprises develop intelligent logistics, but at present, the research on intelligent logistics is not deep enough. So this paper, takes JD intelligent logistics, the leading enterprise in the industry, as an example to focus on the developments, achievements, and problems of intelligent logistics in operation management. This paper reveals that JD intelligent logistics has developments in distribution and transport. It shows that it has a high cost, imperfect management, and a shortage of high talent. These aspects can largely affect the efficiency of the operation in JD. So the JD company should make solutions such as lowing the cost and trying their best to train workers. The outcome of this study can be helpful to other companies in this field.
The Golden Parachute Mechanism of Listed Businesses' Bad Faith Takeover Defense
Authors: Gao Beining
Published: September 2023

As the wave of mergers and acquisitions spreads in China, incidents of hostile takeovers in the capital market are becoming more frequent. More Chinese companies are revising their articles of association and adding anti-hostile takeover clauses, including the Golden Parachute clause, to protect their interests. Most research on Golden Parachute has focused on the U.S. market, but China's capitalist market environment and corporate governance structure differ greatly from the U.S., and there are blank spaces in the value judgment of the Golden Parachute in American studies. When introducing it in China, legislative bodies and corporate rules should not copy blindly; rather, they should extract its essence while discarding the dross. This article summarizes current research literature on the Golden Parachute clause by Chinese and American academia, uses empirical research to analyze how the clause was applied in the Musk-Twitter acquisition case, and presents personal insights on how Chinese companies can write the Golden Parachute clause into their articles of association and localize it based on actual mergers and acquisitions scenarios. Efforts must be made at the institutional, legal, and ethical levels to address the challenges faced by the Golden Parachute clause in practice, thereby opening up greater possibilities for their application in China.
Analysis of The Influence Path of Digital Infrastructure on Economic Development
Authors: Mao Xiaoyang
Published: September 2023

With the progress and development of science and technology, the wave of digital civilization characterized by digitalization and networking has brought about a major change in economic development, society and life style. The booming development of the digital economy has promoted the construction wave of the digital economy infrastructure. Digital infrastructure, as a channel of data circulation and a necessary element of the in-depth development of digital economy, has become an important development direction and investment direction of the development of digital economy, and has also attracted the attention of the country and the government. After summarizing the relationship between predecessors and digital infrastructure, digital economy and economic development, this paper analyzes the specific mechanism of digital economy to economic development from the macro level, and changes the traditional factor utilization mode and factor form by analyzing digital infrastructure. It analyzes how the digital infrastructure affects the development of the economy. At the same time, the difficulties of the current digital infrastructure construction are also analyzed, and the relevant suggestions are put forward.
The Importance of ESG in Corporate Strategy and Investment Decisions with Patagonia as an Example
Authors: Tong Haoming
Published: September 2023

Companies and investors are increasingly relying on environmental, social and governance factors to address long-term sustainability and ethical implications, and ESG is a non-financial criterion for assessing these factors, mainly applied to assess the current status of corporate social responsibility, environmental governance and other aspects. This paper uses the various methods of ESG assessment and provides a brief introduction before using Patagonia, an American outdoor clothing and equipment company, as a study of environmental and social responsibility, where several measures are taken to reduce corporate governance and ensure social justice. The final in-depth study found that it is particularly important for companies to prioritize ESG. Firstly, ESG increases the level of engagement with stakeholders, enhances the reputation of the company's brand and ultimately leads to improved financial performance, and with climate change and social inequality practices occurring regularly, it is now imperative that companies seize the opportunity to create a more sustainable society.
Changes in Labor Market after Financial Crisis in United States
Authors: Chen Haochen
Published: September 2023

The unemployment rate in the United States surged to approximately ten percent in October 2009, achieving a historic high since July 1983, as a result of the mortgage crisis in the early twentieth-first century. Through time series analysis, this research paper examines the degree to which the three categories of the unemployment rate: overall, adult, and youth; had been affected by the housing bubble. This research paper discovers that the youth unemployment rate had been affected the most by the Great Recession. This research paper also concludes that the housing crisis in 2008 had lagging effects on the unemployment rate because undulations in the labor market necessitate additional time to be perceived, unlike the direct impact of the crisis on stock market price. Suggestions proposed by this research paper to the government and financial institutions include the implementation of rigorous manipulation in the credit system and the supervision of uncontrolled increases in prices.
Research on Teslas Business Model on Obtaining Competitive Advantages
Authors: Yang Runji
Published: September 2023

Organizations, governments, and communities have widely discussed the concept of digital and technological innovation when the world penetrated to a new era of technological modernization. People focus on developing advanced technologies to increase production efficiency and business profitability. As a result, many organizations discover new ways to promote their market positions and gain competitive advantages over their rivals. Tesla Inc. is a typical innovative firm that disrupts conventional vehicles' business model to create a more sustainable vehicle market. The analysis of the business model, SWOT, and Porter's five forces are used to understand how Tesla engages with the development of the electric vehicles market to win market shares and customer loyalty. The essay concludes that the ways of disrupting conventional vehicle value propositions, transforming to renewable energy fuels, and the efforts put into the research process make Tesla a successful and favorable organization in the innovative realm and vehicle market.
Comparison of Corporate Strategies Adopted by Tesla and BYD
Authors: Liu Chang
Published: September 2023

In todays increasingly saturated markets, companies must innovate and develop distinct corporate strategies to ensure survival and growth. The new energy automotive industry, as an emerging sector, requires companies to establish a unique identity and value proposition. Consequently, this study compares and analyzes Tesla and BYD, two prominent players in the electric vehicle (EV) market, to explore their respective innovations across various domains. The paper examines the strategies of these two companies in the areas of economic innovation, human resource management, financial resource management, marketing strategy, and market environment. Both companies have successfully implemented innovative strategies to maintain their position as market leaders. Tesla has focused on economic innovation, financial discipline, and innovative marketing, while BYD has taken a more diversified approach, emphasizing a strong company culture and commitment to sustainable solutions. Despite their differences, both companies have been successful in competing in the EV industry by leveraging their respective strengths and taking advantage of opportunities in the marketplace.
Portfolio Optimization Based on Machine Learning
Authors: Song Changting
Published: September 2023

Machine learning is utilized widely in portfolio prediction and optimization, which provides a more reliable results with mean variance optimization. Besides, socially responsible investment portfolio considering social, environment and governance becomes an emerging theme in academic and industrial circles. Basing on both of that, this study aims to use machine learning models to predict return of ESG stocks in American stocks market and mean variance optimization for creating portfolio. The consequence demonstrates SVR has less residual in prediction and maximum sharpe or minimum variance portfolio shows similarly. Both portfolios get closing return and better resilience during market undertaking pressure comparing with S&P 500. This research confirms that it is useful to predict by machine learning and ESG assets may bring extra return in the bearish market.
The Valuation Analysis of NEXT.PLC based on the DCF Model
Authors: Wang Xinyi
Published: September 2023

The discounted cash flow model (DCF) is also widely used to estimate the value of a company, and despite the simplicity of the DCF model, this valuation has certain drawbacks as the uncertainty of the estimate and the assumptions made when forecasting are not negligible. In this paper, financial information from NEXT.plc is used to carry out a business valuation and compare it with the current market capitalisation. The calculations lead to the conclusion that the original valuation performed by the DCF model is higher than the current market capitalisation of the company. The assumptions used in the valuation are subject to change with the actual economic environment, and therefore the results obtained are somewhat different from the actual. It is recommended that more understanding of the social and economic context be required when applying the DCF model to valuations.
The Marketing Strategy of Live Broadcast Based on Consumer Psychology
Authors: Shuai Jiayi
Published: September 2023

With the advent of the information age and the popularization of the Internet, the number of netizens is increasing year by year. People are becoming enthusiastic about online shopping. Diversified live broadcast content and types of live broadcast in various ways have gradually formed the development characteristics of interactive network platforms and semi-fragmented viewing, which is in line with contemporary people's pursuit of convenience and efficiency. This article will start from the consumer psychology of the broadcast room. Based on the analysis of three common consumer psychology -- seeking cheap, seeking convenience, following the crowd, this paper analyzes the marketing strategies corresponding to these three psychologies in the broadcast room -- promotion strategy, innovative live broadcast strategy, anchor positioning strategy. There are potential problems behind these marketing strategies. While attracting consumers to consume for them, consumers' rights and interests should be protected to avoid them falling into the traps of these strategies. Cheap commodities need strict control of commodity quality, online shopping in broadcast rooms need to eliminate security risks, consumer psychology needs to correctly guide rational shopping. This paper will describe the countermeasures to be taken to these problems.
An Analysis of Starbucks Operation and Management Strategy in China
Authors: Chen Chien-Liang , Li Yanchengchen , Zhang Yiwen , Shi Ruizhe
Published: September 2023

Starbucks' growth has slowed in recent years. The "golden decade" of Starbucks is still far away. This article aims to analyze Starbucks China's management's pain points and difficulties and give corresponding suggestions. The analysis in this article comes from texts and data from different sources such as news, periodicals, and Starbucks' official website. The article first described the general situation of Starbucks in China's coffee market, showing how it expanded its stores and developed its brand in China. Then, the article describes Starbucks's four primary pain points and dilemmas in China. The pain points reflect the impact of the external environment on Starbucks' marketing. For example, the market is highly competitive and has regional gaps. This dilemma reflects the effects of Starbucks' internal problems on marketing. For example, staff training is not in place, and online and offline sales development is unbalanced. Therefore, Starbucks still has many deficiencies that need to be improved on the road of Chinese management. Starbucks can only return to the development speed of the "golden decade" by improving these deficiencies. In response to these deficiencies, the article gives four corresponding opinions, which are to expand the business to increase competitiveness; optimize employee incentive system to improve service quality and turnover; increase promotion of coupons to attract more consumers; establish Online communities to increase online sales and maintain their brand image.
Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse
Authors: Liu Jiatong , Su Runqing
Published: September 2023

Over the past two decades, the concept of the meta-universe has gained widespread popularity and has emerged as a leading development direction for the gaming industry. This has led to significant interest from social capital investors. In light of this, this paper examines the development environment of the gaming industry using a PEST analysis approach, with a focus on the political, economic, social, and technological factors that are relevant to the meta-universe. The aim of this analysis is to provide recommendations and strategic guidance for game companies that seek to enter the metaverse industry.
The Relationship of Cryptocurrencies and the Stock Market
Authors: Shi Boyu
Published: September 2023

In today's world, with the internet and finance closely integrated, the global-ization of cryptocurrency has deepened, prompting people to pay more atten-tion to the impact of cryptocurrency on the entire financial market. This pa-per provides a comprehensive review of relevant literature from five aspects: the development of cryptocurrency, price changes, the impact of cryptocur-rency on the stock market, the impact of cryptocurrency on the banking in-dustry, and the currency and commodity characteristics of cryptocurrency. The author also compares the price curves (in USD) of the S&P 500, ETH, and BTC from March 21, 2022, to March 21, 2023, and hopes to gain in-sights into the relationship between stocks and cryptocurrencies. Our re-search shows that the emergence of cryptocurrency has had a significant im-pact on the financial market, particularly in the banking industry. Although the emergence of cryptocurrency has added vitality to the financial market and increased investment options, the instability of cryptocurrency has also brought risks to investors. As the cryptocurrency market continues to ex-pand, policymakers and investors need to understand its potential impact on traditional financial instruments and the broader economy.
Application of ARIMA Model in Portfolio Optimization
Authors: Chen Yongjie
Published: September 2023

This paper investigates the portfolio allocation strategy using the ARIMA time series model with eight companies in four industries: Technology, Healthcare, Financial Services, and New Energy. This research aims to identify the best portfolio allocation approach that maximizes the returns for investors in each industry. This paper collected daily stock prices of Apple and Microsoft in the technology industry, Johnson & Johnson and Pfizer in the healthcare industry, JPMorgan Chase and Goldman Sachs in the financial services industry, and Tesla and NextEra Energy in the new energy industry from January 2016 to December 2019. The logarithmic returns first were calculated for the first three years as the training data. Then, an appropriate ARIMA time series model would be fitted to forecast the stock return for the last year and perform the portfolio optimization based on the predicted return for 2019 following a result of weights for each asset. By comparison, the paper also applied portfolio optimization to the raw logarithmic daily return from 2016 to 2018 without the time series model fitted and got another set of weights for each asset. Finally, both cumulative returns for these two portfolios computed and compared with visualizations. There is a finding that the modified strategy of portfolio with ARIMA model forecasted data could provide a more obvious trade-off relationship between volatility and sharpe-ratio for returns than the traditional one performed with the raw data. The result of this paper provides a potential scope of an application of portfolio optimization worked with time series modeling for investors to make investment decisions that possibly yield a higher return.
Portfolio Optimization for New Energy Sector in the Chinese Capital Market
Authors: Zhang Zelong
Published: September 2023

Portfolio optimization is now playing a key role in the financial sector, investors turn to portfolio optimization to make trade-offs between the expected return and risk. Based on the background of the rapid development of new energy in China. The purpose of this paper is to conduct an asset allocation analysis in the field of the new energy sector. This paper selected nine representative companies from the sector, then this paper analyzed the asset portfolio weights using a mean-variance model, and conducted portfolio tests using real data to obtain the cumulative portfolio returns. The results show that BYD accounts for the largest share in both the maximum Sharpe ratio model and the minimum variance model. And besides, the evaluation of the portfolio weights shows that the maximum Sharpe ratio model performs best. These findings can be used as a reference for investors who are interested in the new energy sector.
Efficient Market Hypothesis during COVID-19 Pandemic
Authors: Gu Yunhao
Published: September 2023

The impact of the COVID-19 pandemic on the efficient market hypothesis, a financial concept used to monitor the stock market. The efficient market hypothesis states that the market for securities is efficient as it reflects all the available information about individual stocks and the holistic market view. The paper assesses the impact of COVID-19 on the U.S. stock market and draws conclusions about the availability of information to stakeholders in the capital market and its effect on their returns and buying potential. The literature review includes studies that assess the efficient market hypothesis in general, specific to COVID-19, and in reference to financial crises. The objective is to contribute to the existing research by assessing capital markets and analyzing the efficient market hypothesis during a crisis, as investors tend to raise their profits by managing their portfolios to hedge funds and risks.
Decision-making and Utility Theory
Authors: Liu Pai
Published: September 2023

Decision-making is a process that would affect people's lives from simple daily decisions even to major life decisions. The understanding of judgment is critical for making better decisions as well as improving individual and collective outcomes. This paper would focus on historical decision theory, utility theory, prospective theory, and their applications in real life. The utility theory of the decision-making theory is a crucial part of the decision-making theories, as well as the prospect theory in the later paper. According to prospect theory and utility theory, people would make decisions based on the relative importance of the options' predicted values, and biases and heuristics would influence their choices. Both theories have applications in many fields such as economics, psychology, and medicine. They are used to form models and predict consumer behavior or financial decisions. Peoples lives are strongly associated with different decision makings, from simple to complex. The decision-making process is essential to human existence and fully connect to humans. By figuring out the decision-making processes, people can identify the factors that would influence the choices and make adjustments based on them. The application of the theories could be more practical. Thus, it is crucial to analyze or quantify it for more stable and reasonable choice-making.