THE ROLE AND BEHAVIOR OF THE INDIVIDUAL IN THE DEVELOPMENT OF SOCIAL CAPITAL
Authors: Rіabinina Natalia 
Published: May 2021

At the intersection of the past and the future there is a point of present, which, due to external and internal socio-economic requirements, activates the subject himself, when uniting the sciences of economics and sociology, as well as psychology, philosophy and law, we see the development of a new scientific direction - social capital. Interdisciplinary and multi-vector methodological conception on development has the capabilities to use in all spheres of life, to develop a more productive and inclusive economy because it works directly with people and for people. The development of society and the formation of institutions of citizenship and economic growth are inherently connected with the new economic and social concept, which is an incentive for self-organization, and the establishment of interpersonal and intergroup relations, leading to a path of harmonization based on sincere help and trust. Formulation of the goals and objectives of the article (setting a task). A large amount of research on social capital, a wide and diverse direction of study directly inhibits the systemicity and orderliness of concepts and theoretical knowledge, so at the beginning of the study it is necessary to put problems, tasks, a place in the knowledge system and connection with other disciplines. The purpose of the study is to separate and determine the individuality of a person in the process of social capital, attitude and behavior of the individual and group at all levels of this concept, analysis, specifics and structural content of social capital. Methodology. During the research, to study and achieve the goal, the analysis of theoretical aspects and generalizations of scientific sources, dialectic cognition of the formation of social capital, revealed a kind of economic concept, methods of induction and deduction, abstraction of theoretical provisions and dialectic cognition were carried out. Results. The article raises the issue of the resource of socio-economic growth and improvement, on the basis of intergroup and interpersonal interactions and relationships at a high micro level, on the foundation of trust and cooperation between people, single work and development of state, economic, civic platforms. It is with humans that the mechanism of development, accumulation and effective use begins. The accumulation of individuality in the development of social capital of the economic system and the main components of social capital, such as trust and reliability, are studied. The analysis of economic behavior of the individual when making a rational decision in the world of economic changes is carried out. The practical component of the main provisions of the concept and levels of social capital, and its role in the general concept of the economic component can further develop and be used in the process of developing the analysis and development of the individual with individual behavior and personal decision-making. Value/originality. The theory of social capital itself is new and little-studied, so any vector of study and research gives a new impetus to interest and further development of the detection of theoretical aspects, generalization to definition and essence, outlining the main directions of development and formation for the future.