bluuebunny/crossref_metadata_2025 huggingface dataset:
Peningkatan Niat Pembelian melalui Website
Authors: Wirawan Wirawan
Published: August 2017

In globalization era, technology is rapidly growing. Nowadays many companies use technology in their business with the purpose to support internal and external activities, such as online sales. Currently, the level of competition in the field of online sales is getting bigger because there are many companies get into the market. The purpose of this study is to help new website of PT Pos Indonesia (Galeripos) face competition and increase the intention of visitor to visit Galeripos and the number of transaction there as well. This study was conducted to know how website quality and perceived risk influence online trust of web visitors and the impact on online purchase intention. The method used in this research is path analysis. Data had collected by distributing questionnaires through social media. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention.
Pengaruh Motivasi terhadap Produktivitas Kerja: Studi Kasus pada PT X Bandung
Authors: Hamali Arif Yusuf
Published: August 2017

This research was conducted at PT X Bandung, aimed to determine how motivation and employee productivity and also to know the influence of motivation to work productivity at PT X Bandung. Respondents of this research are 50 with census sampling technique. The method used is descriptive and associative, which tests the connection using the Spearman rank correlation analysis, and also done to determine the accuracy the measurement using by the validity and reliability test. The results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software ver.19. The results of this study showed that motivation is in the category of quite good and work productivity is in the category of good. The results showed the influence of motivation to employee’s work  productivity at PT X Bandung with a correlation coefficient = 0.510. Based on the criteria Champion, this relationship is in the criteria of fairly strong relationship. The results of this calculation showed the coefficient of determination = 26.01%. It showed that the the hypothesis is proved: there is the influence of motivation to work productivity at PT X Bandung.
Studi Peningkatan Kualitas Belajar melalui Analisis Gaya Belajar Individu dalam Membentuk Kompetensi Entrepreneurship
Authors: Sudrajat Jajat
Published: August 2017

The purpose of this study is to analyze the influence of learning styles of individuals in shaping entrepreneurial competence as a study improvement of the quality of learning. Participants of this study were students at University Telkom Business Management, Department of Telecommunications and Informatics, Bandung. This study used descriptive analytical method. Results of this study found that the effect of simultaneous greatest between individual learning styles: concrete experient (X1), reflective observation (X2), abstract conseptualization (X3), and active experimentation (X4) on the competence entrepreneurship: thinking & problem solving (Y3) relatively strong at 93.4%. This research proves that learning styles of students have an influence on the formation of entrepreneurial competence. Greatest amount of influence an individual learning styles simultaneously to the competence of entrepreneurship is 93.4%. Based on these results, it is recommended as follows: (1) the curriculum is constantly made to improve and have confidence entrepreneurial competencies (personal maturity); (2) the quality of faculty members should be improved by improving education and training, especially the training of soft skills in order to familiarize themselves to the learning style of analytical thinking can be improved; (3) facilities and infrastructure to support teaching and learning process should continue to be evaluated in order to function properly.
Pembiayaan Defisit dengan Utang dan Ketahanan Fiskal di Indonesia
Authors: Suriadi La Ode
Published: August 2017

The focus of this study is to analyze the fiscal sustainability in Indonesia. To achieve these objectives, multiple regression model was constructed by the method of ordinary least squares (OLS). This model modified of the model of Buiter, Cudington, and Din. H.T. Data were collected from various sources such as the World Bank, Asian Development Bank, Bank of Indonesia, the Ministry of Finance of the Republic of Indonesia and the Indonesian Central Bureau of Statistics. The data are in the form of time series from 1980 - 2011. The results indicated that the budget deficit financing via debt (both foreign debt and domestic debt) still maintaining fiscal sustainability. This indication is seen from the change in value of the primary surplus that causes the debt ratio has decreased. Besides debt financing (both foreign debt and domestic debt) does not significantly causes the debt ratio increases.
Model Pemberdayaan Masyarakat di Wilayah Pesisir dalam Menanggulangi Kemiskinan di Kabupaten Buton, Sulawesi Tenggara
Authors: Rahim Manat , Tahir Madjiani , Rumbia Waly Aya
Published: August 2017

Poverty is a social reality characterized by underdevelopment in the social, economic, cultural, political, educational and natural factors that directly influence the inability of society, so as to be poor. The effort to reduce poverty is done by getting the community development approach through government programs i.e. PNPM-MP and strengthening unit districts management institutions. The data used were primary data obtained from the field survey with a list of questions; samples were 98 respondents. Research analysis used descriptive quantitative method and community empowerment model approach. Research shows that the family economic empowering 10 from 12 respondents or 83.33% increased in family income and did not work for 16,67% respondents. Meanwhile, the traditional farmer empowerment productive effort 36 form 46 respondents or 78,26% succeeded to increase household income of farmers and 21,74% were not able to increase the income of farm households. Meanwhile, venture capital empowerment fishermen increased fishing activity and managed marine products with a success rate of 55% and 45% did not succeed.
Analisis Efisiensi Biaya terhadap Keputusan Penggunaan Outsourcing Bidang Cleaning Service dan Catering pada PT Kuwera Jaya Jakarta
Authors: Masruroh Masruroh , Fernanda Ferry , Wibowo Tony
Published: August 2017

Bustle to serve customers make the company should focus more on its core business. Nowadays, PT Kuwera Jaya manages and employs its own cleaning service activities and also gives money for meal to employees in supporting activities. Conditions of supporting activities make PT Kuwera Jaya analyze the cost efficiency of supporting activities either self hiring or outsourcing. This study compared the use of relevant cost for self hiring and outsourcing, so that it could be analyzed which is more efficient alternative based on the most relevant low costs. Because the plan would still be done in the future, then to consider possible changes in the future, it was created three scenarios: pessimistic, moderate, optimistics with each of the relevant assumptions for each scenario. Results of the study indicate that the three scenarios using outsourcing as a viable alternative chosen by PT Kuwera Jaya because it could minimize the cost of supporting good cleaning service activities to manage the activities of cleanliness and also catering to provide lunch for employees. Suggestion in this research is PT Kuwera Jaya should immediately decide to use outsourcing in supporting the activities of cleaning service and catering. In addition to the benefits of outsourcing for cost efficiency, the field of activity is allowed in Employment Act No 13 2003, Articles 64 to 66.
Model Supplay Chain Management dan Perancangan Aplikasi E-SCM pada PT Indofood Sukses Makmur Tbk Bogasari Flour Mills Division
Authors: Ang Hendry
Published: August 2017

The purpose of this study is to analyze company business process by determining the appropriate model of supply chain at PT Indofood Sukses Makmur Bogasari and designing the e-SCM system that aims to facilitate the flow of information and products to the company, ranging from suppliers to customers. Research used Porter’s Five Forces analysis, value network analysis, order fulfillment based on the concept of decoupling point, EOQ (Economic Order Quantity) inventory model, and the method of designing an e-SCM system with Object Oriented Analysis Design (OOAD). The results of Porter’s Five Forces analysis show that bargaining power of suppliers and competition among similar companies had a strong tendency, while bargaining power of customers, new competitors, and product substitution had a weak tendency in the external environment. In addition, the value chain analysis results show the condition of the company's internal information flows were substandard, especially in the upstream of the business process in the company. Based on the concept of decoupling point, MTS was more appropriate to Bogasari in response to consumer demand. Furthermore, this study also proposed EOQ inventory model so that the company can manage inventory and order better as well as overcome some of the problems such as the uncertainty in the inventory levels of consumer demand and limited raw materials from suppliers. The e-SCM online system application designed with Object Oriented Analysis Design (OOAD) is expected to facilitate the flow of information and to integrate its customers and agents in supporting company business process, so the information between suppliers and customers becomes well integrated.
Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan
Authors: Utari Vani
Published: August 2017

This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD). The outcome of the analysis is known that a feasible strategy for the company is leveraging the Internet as marketing media. E-marketing strategy through Restaurant Aie Badarun website is expected to be able to give customers the information needed about the product or menu of food and drink, customer testimonials, online reservation, and finding solutions to their queries about products and services of Restaurant Aie Badarun using 7C Framework which is a combination of attributes and website design. E -marketing strategy could support the overall restaurant marketing.
Enhancing Business Performance through Learning Organization and Knowledge Sharing Capability: the Mediating Effect of Innovation Capability using PLS Method
Authors: Fanbasten Niko
Published: August 2017

This research aims to analyze descriptive condition of Learning Organization, Knowledge Sharing Capability, Innovation Capability, and Business Performance perceived by employees at PT SIT GLOBAL SYSTEMS, an IT consultant company. Besides, research is to analyze influence of Learning Organization and Knowledge Sharing Capability (exogenous variables) on Innovation Capability and Business Performance (endogenous variables) in the company. This research used descriptive statistics and associative methods, with primary and secondary data obtained from observation, interview, and questionnaire to 50 employees as respondents. The data then were analyzed with SmartPLS 2.0 software by measuring loading factor (convergent validity), cross loading (discriminant validity), and reliability for outer model, and interpretation of R2 value, path coefficient, and total effect for inner model. Research found that the descriptive condition of Learning Organization and Knowledge Sharing Capability was on average level, whereas the descriptive condition of Innovation Capability and Business Performance was perceived well by the employees. Research concluded that Learning Organization has positive and significant influence on Innovation Capability; Knowledge Sharing Capability has positive and significant influence on Innovation Capability; Innovation Capability has positive and significant influence on Business Performance; Learning Organization has positive and significant influence on Business Performance, directly and indirectly through Innovation Capability; and Knowledge Sharing Capability has positive and significant influence on Business Performance, directly and indirectly through Innovation Capability.
Comparison of Skin Moisturizer: Consumer-Based Brand Equity (CBBE) Factors in Clusters Based on Consumer Ethnocentrism
Authors: Garlina Yossy Hanna
Published: August 2017

This research aims to analyze relevant factors contributing to the four dimensions of consumer-based brand equity in skin moisturizer industry. It is then followed by the clustering of female consumers of skin moisturizer based on ethnocentrism and differentiating each cluster’s consumer-based brand equity dimensions towards a domestic skin moisturizer brand Mustika Ratu, skin moisturizer. Research used descriptive survey method analysis. Primary data was obtained through questionnaire distribution to 70 female respondents for factor analysis and 120 female respondents for cluster analysis and one way analysis of variance (ANOVA). This research employed factor analysis to obtain relevant factors contributing to the five dimensions of consumer-based brand equity in skin moisturizer industry. Cluster analysis and one way analysis of variance (ANOVA) were to see the difference of consumer-based brand equity between highly ethnocentric consumer and low ethnocentric consumer towards the same skin moisturizer domestic brand, Mustika Ratu skin moisturizer. Research found in all individual dimension analysis, all variable means and individual means show distinct difference between the high ethnocentric consumer and the low ethnocentric consumer. The low ethnocentric consumer cluster tends to be lower in mean score of Brand Loyalty, Perceived Quality, Brand Awareness, Brand Association, and Overall Brand Equity than the high ethnocentric consumer cluster. Research concludes consumer ethnocentrism is positively correlated with preferences towards domestic products and negatively correlated with foreign-made product preference. It is, then, highly ethnocentric consumers have positive perception towards domestic product.
Creativity-Relevant Personal Characteristics among Indonesia Creative Workers
Authors: Setiadi Nugroho J. , Aryanto Rudy
Published: August 2017

The study aims to identify Creativity-relevant Personal Characteristics among creative workers in Indonesia’s creative industry. Identification of the constituent elements of the nature of the changes needs to be measured. Researchers have advocated replacing creativity-relevant personal characteristics based on the five-factor model to investigate how individual differences stimulate creativity. This study presents data supporting reliability (internal consistency) and validity (criterion and construct) of the instrument. Validity of the instrument is based on the content validity involving art and design experts. The 220 creative workers from several creative industry firms in Indonesia participated as samples in this research. Results of a factor analysis indicated a five factor solution of creative characteristics and behavior. Discussion of findings and the most important ways in which individuals differ in their enduring emotional, interpersonal, experiential, attitudinal, and motivational styles for stimulating creativity are presented.
FDI in Tourism Sector and Economic Growth in Sumatra Utara
Authors: Simatupang Parhimpunan , Chik Abdul Razak
Published: August 2017

Globalization and neo liberal policies such as liberalization and privatization have generated a significant growth for FDI and considered an important source for capital and foreign currency, capable of spurring economic growth in developing countries. One sector that received particular attention, due to its significant contributions towards economic development, especially in Indonesia, is tourism. Tourism investments in Indonesia are mainly focused on the development of fully-integrated resort sites that help boost the construction of tourist facilities such as hotels and the development of the surrounding environment through social and cultural aspects. The total contribution of travel and tourism to GDP was IDR736.3 billion or 8.9% of GDP in 2012. Foreign direct tourism investments grew by 210% between 2011 and 2012, or at an annual compound average growth rate of 38% between 2006 and 2012. While the implications are at national level, not much could be gathered on the local perspectives. This paper intends to explore the implication of FDI in tourism sector towards economic growth in one of tourism attraction provinces in Indonesia—Sumatra Utara. Specifically, which economic factors contributed towards FDI inflows and their impacts on economic growth in Sumatra Utara.
Factors Affecting Student Achievement in Faculty of Economics "X" University
Authors: Suhaily Lily , Soelasih Yasintha
Published: August 2017

Education is an important point for many countries, including Indonesia. People with high education in a country could make the country wealthier. Parents are usually aware that it is important for their children to be educated. If the children are well educated, they will increase the standard of living of their parents and their selves. Based on this phenomenon, research evaluated factors that influence student achievement and also evaluated the difference of achievement between students who are active in campus activities and are not active. A number of 329 questionnaires were distributed to Faculty of Economics, “X” University students using random sampling. The result shows that the students themselves as factor that could determine their achievement. The evaluation also found that the achievement of student who is active in campus activities is different with the achievement of student who is not active in campus activities.
The Effect of Leadership toward Employees’ Job Satisfaction in Quality Control Division of PT X Padalaran
Authors: Listianti Yulia , Hamali Arif Yusuf
Published: August 2017

This research was conducted at Quality Control Division of PT X Padalarang, aimed to determine correlation leadership and job satisfaction, and also to analyze the effect of leadership on job satisfaction at Quality Control Division of PT X Padalarang. Respondents of this research are 52 people selected with simple random sampling technique. The method used is descriptive and associative, which tests the connection using the Spearman rank correlation analysis, and also done to determine the accuracy of measurement using by the   validity and reliability test. Results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software ver. 19. The result of this study showed that leadership is in the category of good and job satisfaction is in the category of good. Results showed the correlation of leadership with job satisfaction at Quality Control Division of PT X Padalarang with correlation coefficient = 0,679. Based on the criteria champion, this relationship is in the criteria of strong relationship. Results of this calculation showed the coefficient of determination = 46, 10%. It showed that the hypothesis is proved, that there is an influence of leadership to job satisfaction at Quality Control Division of PT X Padalarang.
The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id)
Authors: Dewi Citra Kusuma , Br Sinuraya Despri Lolita
Published: August 2017

The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consumer beliefs to an online store. The purpose of this study is to determine the influence of online stores beliefs towards impulse buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped at elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected through questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linear regression. The research found that the online store beliefs variable consist of functional convenience beliefs and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partial functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.
The Effect of Motivation on Employee Performance in Biological Product Division of PT Medion Bandung Barat
Authors: Hamali Arif Yusuf , Khodijah Ai Siti , Febriyanti Ine
Published: August 2017

This research was conducted at Biological Product Division of PT Medion Bandung Barat, aimed to determine correlation of motivation and employee performance, and also to analyze the effect of motivation on employee performance at Biological Product Division of PT Medion Bandung Barat. Respondents of this research were 45 people, selected with simple random sampling technique. The methods used were descriptive and associative, which tested the connection using the Spearman rank correlation analysis, and to determine the accuracy of measurement using the validity and reliability test. Results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software version 19. The result of this study showed that motivation is in the category of good and employee performance is also in the category of good. Results showed the correlation of motivation with employee performance at Biological Product Division of PT Medion Bandung Barat with correlation coefficient of 0,568. Based on the criteria champion, this relationship is in the criteria of strong enough relationship. Results of this calculation showed the coefficient of determination is 32, 26%. It is showed that the hypothesis is proved that there is an influence of motivation to employee performance at Biological Product Division of PT Medion Bandung Barat.
The Effect of Commitment, Empowerment, Controlling on Discipline and Effectiveness of Public Work Employees In Indragiri Hulu
Authors: Laura Netty
Published: August 2017

The research was conducted in Department of Public Works employee Indragiri Hulu. The purpose of this research was to know the influence of commitment, empowernment, and controlling towards the discipline with individual test and overall test, and to know the influence of discipline toward the effectiveness of the Department of Public Works employee Indragiri Hulu. The research method applied descriptive quantitative and the population in this research were 118 employees. By using a Purposive Random Sampling method, it has been obtained 92 respondents. Data obtained with questionnaires. This research used Two phase Multiple Regression Analysis. The result of research shows that the commitment, empowernment, and contolling have been influence of significant toward the discipline. It indicates from the value of Fobs> Ftable at the level of α = 5%           Fobs=38,261>Ftable = 2,48 with probability (p) smaller than 0,05 and determination coefficient value (R2) is 56,6%. It means that 56,6% commitment, empowernment, and controlling toward the employee’s discipline. A partially (individual test) shows that the value of commitment 2,369, empowernment -0,04, controlling 7,811. This result indicates that commitment and controlling have most dominant influence on employee’s discipline, empowerment has no influence on the discipline of employee. Discipline has been influence of significant toward the effectiveness (p<0,05) with tobs =3,503> ttable = 1,66298
The Key Success and Strategic Role of Accrual Based Accounting Implementation
Authors: Surepno Surepno
Published: August 2017

Central Government policy to adopt accrual-based accounting system providing consequences for local governments to apply accrual accounting in the financial statements. Empirical evidence shows that the readiness of the local government in Indonesia in the process of implementation of accrual accounting is still relatively low. This study aimed to analyze the success of Semarang Government in implementing accrual accounting. This study also analyzes the offender's response to the implementation of the strategic role of accrual accounting in transparency and accountability. Furthermore, the method used in this study is a qualitative approach to perform a case study at the Department of Finance and Asset Management Area (DPKAD) Semarang by means of interviewing the key actors of implementation. The results showed that the successful implementation of accrual accounting Semarang government is supported by four main strategies, namely management commitment, regulatory development, information systems development and human resource development. Furthermore, based on the conclusions of the implementers shows that accrual accounting has a strategic role in increasing transparency and accountability through financial reporting.
Analysis of the Money Supply and Interest Rate of Inflation in Indonesia
Authors: Darman Darman
Published: August 2017

Articleaimed to assess and analyze the effect of money supply and the interest rate on Inflation in Indonesia. This research applied descriptive quantitative approach with the nature of the explanatory method verification. The data used was secondary data in the money supply, interest rate and Inflation in Indonesia in 2000-2014. The results of this article are the partial test (t-test) indicates the money supply (X1), the rate of interest (X2) and there is no effect on Inflation (Y). While the results of the simultaneous test (F test) shows a strong and direct relationship between money supply and the interest rate on inflation. This means that the money supply and interest rates affect the rise and fall of inflation in Indonesia.
Impact Evaluation Study for Institution Strengthening of Social Food Distribution
Authors: Notoatmojo Budiman
Published: August 2017

The general objectives of this study were to evaluate whether the implementation of activities for strengthening LDPM could achieve the expected goals, to evaluate whether the LDPM strengthening activities had a positive impact. The study analysis used was descriptive, comparison, and financial analysis. The results of this study have shown that LDPM farmers’ income have increased significantly, and the Gapoktan as LPDM farmers’ institution has been significantly developing as a Bulog function in procuring grain paddy from farmers during peak harvest and distributing rice to stabilize the price of rice during the limited rice in the market.
The Alternative Business Psychology Application in Green Industry Program Towards the Competitiveness of Asean Economic Community 2016
Authors: Pane Murty Magda
Published: August 2017

Penetrating the era of the ASEAN Economic Community, the requisite of national business environment to prevail the competitionwas more exorbitant and formidable. A corporation could implement a program of Green Industry from the government to improve the effectiveness and efficiency.In enhancing the efficiency of Green Industry implementation, a corporate attempted to apply the theories in business psychology as an alternative of intervention.The objective of this study was to give the alternative intervention to the manufacturing business in implementing the Green Industry program. This study used the literature study as a method and limited the scope to develop the organization using the theory of business psychology as the intervention. The change management as part of the business psychology is the result of study after comparing the theories in the literature study method.
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone
Authors: Nawawi Muhammad Tony
Published: August 2017

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
THE RELATIONSHIP OF MBTI AND STUDENT GPA SCORE IN BINUS MANAGEMENT CLASS 2015
Authors: Wandrial Son
Published: August 2017

This article identified the personality type of students by using MBTI models. There are 16 personality types in the MBTI. The method applied was the MBTI approach where the type and composition of the questionsrelated to the MBTI were taken from the Daft’s book. Questionnaires were distributed through discussion forum Binusmaya to all students in three classes that the writer taught. The questionnaires were distributed throughdiscussion forums, and there were about 158 students, but only 143 students who returned it. There were 41 male students and 102 female students. The result shows that the majority of students have approximately 51,04% introvert type and 58,04 % of students have the sensing type. The students with GPA more than 3,5 are ISFJ type.
Share Price Analyst With PBV, DER, And EPS At Initial Public Offering
Authors: Kriswanto Kriswanto
Published: August 2017

Underpricing and overpricing are commonly happened in stocks market. Underpricing happened when IPO pricing was lower than closing price in the first day stock been trade in the market. There were some measurements to be used, like Price to Book Value (PBV), Price Earning Ratio (PER), Earning Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Size of Company (Size) and Company Age (Age). The type of research was quantitative with a comparative analysis which focused on the study of literature to support research by describing theories related to the title of the study, data collection of financial statements, and annual reports of companies going public as well as Fact Book published. This article used data from 78 companies that did IPOin 2010 to 2013. This research finds that some statistic used to show majority variables that influence to underpricing is PBV, PER, DER,and Size.
Improving The Average Session Evaluation Score Of Supervisory Programby Using PDCA Cycle At PT XYZ
Authors: Jonny Jonny
Published: August 2017

PT XYZ took People Development tasks as important things in order to provide great leaders for handling its business operations. It had several leadership programs such as basic management program, supervisory program, managerial program, senior management program, general management program, and the executive program. For basic management and supervisory programs, PT XYZ had appointed ABC division to solely handled them, while the rest, ABC division should cooperate with other training providers who were reputable in leadership ones. The aim of this study was to ensure that the appropriate leadership style has been delivered accordingly to the guideline to the employees by ABC division to improve the average session evaluation score of the supervisory program by using PDCA (Plan, Do, Check, and Action) cycle. The method of this research was by gathering quantitative and qualitative data by using session and program evaluation format to see current condition. The research finds that the reasons why the program is below target 4,10 score. It is related to the new facilitator, no framework, and teaching aids.
Comparative Analysis Of Conventional Method With Activity Based Costing In PT Mulia Sejati Gallery
Authors: Erena Irma Nadia , Gani Engelwati
Published: August 2017

The goal of this research was to provide readers the information about the calculation methods, both traditional and activity-based costing in the application of the cost of production. The method used in this research was the qualitative method. The analysis was done by calculating the amount of the production cost using the traditional system and the magnitude of the production cost when using the activity-based costing system. The amount of each acquisition was then performed into data analysis. The results achieved are massive distortion between the calculations using traditional systems and activity based costing system. The conclusions of the whole thesis are activity-based costing system is considered more relevant than traditional systems that are currently used by the company.
The Influence Of Brand Relationship, Brand Satisfaction, And Perceived Price Towards Brand Loyalty In PT X’S Customer, Indonesia
Authors: Prihandoko Danang
Published: August 2017

The goal of this research was to examine the influence of Brand Relationship, Brand Satisfaction, and Perceived Price towards Brand Loyalty by using multiple regression analysis. This research was a combination of qualitative and quantitative studies where the results of the questionnaire would be summarized and described in the form of tables and graphs. The result shows the three hypothesis that Brand Relationship and Brand Satisfaction have a positive influence towards Brand Loyalty meanwhile Perceived Price does not have a positive influence or less effect towards Brand Loyalty to all PT X’s customer.
Marketing Communication Strategy Through Social Media To Increase Children Book Sales
Authors: Wardaya Marina
Published: August 2017

The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.
Analisis Strategi Pemasaran Web Hosting PT Singcat Network
Authors: Liawatimena Suryadiputra , Margono Andy , Yati Yati
Published: August 2017

The development of business hosting in Indonesia is getting quicker and promising, along with the technology development and usage of internet. This development is followed by more companies that compete in hosting industry. Because of that, an analysis to one of the companies having hosting sector, PT Singcat Network was conducted. The result of analysis shows that company has a good strength to use available opportunity. But, until now the company is still less aggressive in market approaching. Strategy formulation that appropriate is needed to expand the market and in order to be able to compete and become the leader in hosting sector. Keywords:
Peranan Biaya Sosial dalam Meningkatkan Kinerja Sosial dan Kinerja Keuangan Perusahaan High Profile dan Low Profile
Authors: Hendarti Henny
Published: August 2017

Corporate social report had been done on company annual report in Indonesia. Workers theme was the most interesting theme amongs others. The condition happened consistently on high-profile dan low-profile industrial groups. But, corporate social report in Indonesia was still low. It was assumed because the company did not taking advantage to the annual report as a communication media between company and stakeholders. Possibly, it was because the company only used annual report as a report for the stakeholders and debt holders or as information for future investors. Another factor causing the low number was because the company was only done small social activities.
Analisis Tingkat Kepentingan Desain Industri Produk Handphone: Studi Kasus di Fakultas Ekonomi Ubinus
Authors: Budiastuti Dyah , GF Diananda
Published: August 2017

Article present the importance of industrial design on handphone product that today it becomes one of most popular communication tools. The research used qualitative descriptive method on handphone product that most likely used by Faculty of Economics students of Bina Nusantara University. The research result shows that the role of industrial design in handphone product development has higher interest in fulfilling theergonomic needs compare to the role in fulfilling the aesthetic needs.
Manajemen Literatur Kelabu sebagai Pendukung Penelitian dan Penulisan Karya Ilmiah
Authors: Ernawati Endang
Published: August 2017

Article explores the role of grey literature in supporting research and the writing of scientific articles in Indonesia. The discussion covers introduction of grey literature terminology, forms, causes, sources, level of confidentiality, users’ view, and ts development. It is concluded that the grey literature have not been well managed by its institutions; The Indonesia government has paid much attention to the collection, management, and documentation of grey literature; Internet development help the dissemination of grey litearature information in which users can easily access through the website; And the publication of local e-Content in some universities are still in the process of development due to the copy right and facilities problems.
Potensi dan Prospek Industri Kecil
Authors: Walujadi Dedi
Published: August 2017

The manufacturing sector has retained its importance in the Indonesian Economy. Since 1990 it has surpassed the agricultural sector as the main contributor to the Gross Domestic Product (GDP). Article analyses strenght and weaknesses of the small-scale manufacturing industries (SSIs). By ussing the economic contribution approach and the framework proposed by Pyke, based on 2003 data provided by BPS statistics Indonesiathe study investigates the SSIs performance in relation to their economic contribution, the collective efficiency, constant innovation and economic ofscope strategy. It is conluded that Pyke’s framework was not apply since SSIs facing lack of social infrastructures and knowledge, and mostly less educated compared with the larger one. The empirical evidence also shows that in terms of value added and labor absorption, its share less than 1 % and 16 % respectively of the whole of industrialsectors.
Peran Growth Opportunities, Free Cash Flow, dan Relative Issue Size dalam Reaksi Pasar terhadap Pengumuman Right Issue
Authors: Sari Synthia Atas , Prabowo Hartiwi
Published: August 2017

Right issue is when a firm announces its plan to publicly offer additional shares of common stock after Initial Public Offering (IPO). The aim of this research are to test market stock price and examine the role of growth opportunities in stock price reaction to right issue announcement. Sample was taking from companies which been listed in Jakarta Stock Exchange and publish right issue from 1998 to 2005. To measure growth opportunities, the companies were divided into 2 groups, growth and mature. This classification using Tobin’s q proxy method (market-book value ratio). The research have final conclusion, that is at right issue announcement in Jakarta Stock Exchange, market give positive reaction and statistically significant, and so in normal period.
Analisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series
Authors: Prabowo Hartiwi , Sari Synthia Atas , Gautama Idris
Published: August 2017

Article was made to answer these several questions which are how is application marketing mix of new product PT Martina Berto, what is new product atribute the most dominate for customer and how is buying decided behavior Biokos BOTU-Like Series. The result of the research show that application of marketing mix of  by PT Martina Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they will to buy again and new product attribute the most dominate is price attribute at price level Rp94.500,00.
Analisis Hubungan Peranan Budaya Perusahaan terhadap Penerapan Good Corporate Governance pada PT Aneka Tambang Tbk
Authors: Widuri Rindang , Paramita Asteria
Published: August 2017

This article examines the relationship between company cultures with Good Corporate Governance (GCG). It used survey method and correlational technique by distributing questioner with two instruments, namely company cultures and GCG. The respondents were employees of PT. Aneka Tambang Tbk consisting of 100 persons for which 87 persons were selected determined using Sugiyono books formula. The sample were determined using simple random sampling. The study used simple linear regression and simple cr relational technique. The results show that there is a strong correlation between company culture and GCG. It means that the stronger of company culture implementation the more intention to implement GCG.
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta
Authors: Dewanti Retno , Masruroh Masruroh , B. Doni
Published: August 2017

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Analisis Perbedaan Liquiditas Saham, Kinerja Keuangan, dan Return Saham di Sekitar Pengumuman Stock Split
Authors: Muharam Harjum , Sakti Hanung
Published: August 2017

Using 13 samples from listed companies in Jakarta Stock Exchange within 2003-2005, this article analyze the difference of stock liquidity, financial performance, and stock return in the period of stock split announcement. Multivariate Analysis of Variance (MANOVA) shows that there is no difference in Trading Volume Activity (TVA) of stock and financial performance before, within, and after stock split announcement, but this study finds that the difference in stock return exist in the period of stock split announcement.
Analisis Pengaruh Hasil Pemetaan Budaya Mahasiswa BINUS terhadap Jiwa Kewirausahaan: Studi Kasus Tahun Ajaran 2006-2007
Authors: Sari Synthia Atas , Prabowo Hartiwi
Published: August 2017

Those culture factor than reliabled by people in did interaction with circles, language, think, etc. Article will map out Ubinus reguler student culture using 6 pole culture dimencion by Schwartz and will see the influence than entrepreneurship spirit that should be possessed by leaders in the future. Article used descriptive research method and the data were collected by using questioner. The analysis method was quantitative and qualitative method.  The result indicates that conspicuous culture was the embeddedness between individual and group, egaliter (trust, responsibility, loyal with friends or group), and harmonious culture. There are positive influences between the three of dimension culture than entrepreneurship spirit and more influence was embedded ness culture.
Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantages
Authors: Herman Robert Tang
Published: August 2017

Article to describe how to develop a strategic flexibility as company responses and strategy in facing the government regulation of Standard Euro 2. Article also discussed the new product development concept based on market perspective. Research analysis was a descriptive statistic with a simple random sampling from a number of populations. The result describes that the government regulation of Standard Euro2 is supported and positively responses by industry and market. In spite of this, strategic flexibility is an approach to reach industry competitive advantage in term of product development strategy.
Kualitas Pelayanan Pajak Berdasarkan Persepsi Wajib Pajak
Authors: Suprajadi Lusy , M Sylvia Fettry E. , Chrysantiami Granita
Published: August 2017

Nation independence is characterized by its ability to finance development from taxation. Every citizen fulfilling objective requirements has an obligation to pay tax and therefore categorized as Wajib Pajak (Tax Payer). But in real practices, many people hide their income in order to avoid tax payment, moreover the decline of tax revenue influences the nation’s ability to finance its sustainable development and managing the country. This condition causes Direktorat Jenderal Pajak (DJP) to enhance itself by modernizing administration and tax services. The implementation of this modernization concept in Bandung includes the development of Kantor Pelayanan Pajak (KPP) Madya Bandung. This research is done to know whether the modernization of taxation increases the service quality in KPP Madya compared to the previous service quality in the KPP. The data in this research are collected by closed questionnaire distributed to Wajib Pajak registered in KPP Madya Bandung as respondents. Sample is designated based on Simple Random Sampling technique. Hyphotheses are tested by parametric statistic paired samples t-test with an error level of 5%. The result of this research is that the service quality based on Wajib Pajak’s perception after the modernization in KPP Madya Bandung is better than before the modernization in the KPP previously.
Multifraktalitas dan Studi Komparatif Prediksi Indeks dengan Metode Arima dan Artificial Neural Network (ANN)
Authors: Muharam Harjum , Panji Muhammad
Published: August 2017

This paper discusses technical analysis widely used by investors. There are many methods that exist and used by investor to predict the future value of a stock. In this paper we start from finding the value of Hurst (H) exponent of LQ 45 Index to know the form of the Index. From H value, we could determinate that the time series data is purely random, or ergodic and ant persistent, or persistent to a certain trend. Two prediction tools were chosen, ARIMA (Auto Regressive Integrated Moving Average) which is the de facto standard for univariate prediction model in econometrics and Artificial Neural Network (ANN) Back Propagation. Data left from ARIMA is used as an input for both methods. We compared prediction error from each method to determine which method is better. The result shows that LQ45 Index is persistent to a certain trend therefore predictable and for outputted sample data ARIMA outperforms ANN.