bluuebunny/crossref_metadata_2025 huggingface dataset:
ANALISIS PERBANDINGAN RETURN DAN RISK SAHAM KONVENSIONAL DAN SYARIAH (Studi pada Jakarta Islamic Index (JII) dan IDX 30 Periode 2014-2018)
Authors: Rahma Putra Ivan Yulian , Purbawati Dinalestari
Published: October 2022

In 2016, JCI experienced the highest decline in the history of the Indonesia Stock Exchange, but in 2017 to 2018 it experienced a very high increase up to the point of 6,000, in that same year Islamic and conventional stock indexes experienced a volume increase of 167% for Islamic stocks and 130% for conventional shares. With an increase of this magnitude whether Islamic stocks show better profits than conventional stocks ,This research arranged to know the difference of average Return and Risk of sharia stock in Jakarta Islamic Index (JII) and conventional stock in IDX30 in the period 2014 until 2018. The type of this research is descriptive research with quantitative approach. The location of this research is the website of Indonesia Stock Exchange www.idx.co.id as a secondary data’s provider which provide issuer’s names included in JII and IDX30 and closing price of monthly stock period 2014 until 2018. Data analysis technique used in this research is descriptive and inferential statistic analysis. The results of descriptive analysis within 5 years showed that the average return of sharia stock is 0,185328952 or 18.5% while the average return of conventional stock is 0,174286182 or 17,42%. The Risk level of Sharia stock fora period of 5 years is 0,04180884 or 4,1% while the level of risk of conventional stock is 0,047664339 or 4,76%. Based on the results of inferential analysis by using different test (Independent Sample t-test) obtained result that there is no significant difference between return and risk of sharia stock with conventional stock.
PENGARUH KONFLIK PERAN GANDA DAN KETERAMPILAN TERHADAP PRODUKTIVITAS PADA PT ROYAL KORINDAH (Studi Kasus pada Karyawan Bagian Produksi)
Authors: Paramytha Evy , Pradhanawati Ari
Published: October 2022

Labor productivity is an important thing that must be considered and often used to measure the extent to which workers can reach the target set company. Labor productivity can be influenced by several factors among them are dual role conflicts and skills. PT Royal Korindah Purbalingga is an industrial company that develops with the production and export of false eyelashes. The purpose of this research is to know the influence of the dual role conflict and skills against labor productivity on PT Royal Korindah Purbalingga. This research using a  quantitative approach. Sample  90  laborers several women who are married and have a  child using a probability sampling technique. Data collection use instruments in the questionnaire. Analysis research on the SPSS20.0 version. The result showed that the dual role conflict influences productivity with count -5,906 > t table 1,9873. Skills influences productivity  with  t  count  8,727 > t  table  1,9873. Simultaneously the dual role conflicts and skills influence productivity with an f count 53,998  & gt; f table 3,101 with the significance 0,000 >0,05. The suggestions for this research is to support the dual role of workers women and increase their skills by providing training. These two variables have some indicators that are not optimal to be able to increase productivity can be done by reducing dual role conflicts and increasing skills
Pengaruh Budaya Organisasi dan Kepemimpinan terhadap Kinerja BRI Kantor Cabang Pattimura Semarang
Authors: Tania Eritha , Hadi Sudharto Prawata
Published: October 2022

Performance is a picture of the level of achievement of the implementation of an activity or program or policy in realizing the goal, aim, mission, and vision of the organization as stated in the strategic plan. In this case, company expects high performance. But based on data obtained from BRI Pattimura Semarang Branch Office shows fluctuation in the financial and customer achievements on savings and loan transaction from 2017 to mid 2019. It is suspected that the fluctuation is caused by factors of organization culture and leadership, so this research aims to determine wether corporate culture and leadership have an influence on performance of BRI Pattimura Semarang Branch Office. The type of this research is explanatory research, there is 50 respondents was taken as samples from 99 employees. Sampling techniques using simple random sampling and data collection techniques using questionnaire, interview, and literature study. The analytical tool used is SPSS 21.0 with a validity test, reliability test, correlation coefficient test, correlation determination, simple and multiple regression analysis, t test and F test. Based on the results of the analysis it can be concluded that the corporate culture and leadership influence the performance of BRI Pattimura Semarang Branch Office as evidenced through multiple regression testing resulting in regression values of 0.176 and 0.376. BRI Pattimura Semarang Branch Office needs to ensure that all employees implement the organization culture (BRILian) to the maximum, being able to treat and coordinate employes well in order to achieve company goals and improve company performance.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG WISATA VANAPRASTHA GEDONG SONGO PARK KABUPATEN SEMARANG
Authors: Fatini Nada Amirotul , Dewi Reni Shinta
Published: October 2022

Tourism is one of the potential business sectors because the community's need to travel continues to increase. One of the natural attractions that are currently developing is Vanaprastha Gedong Songo Park which is a natural forest of pine belonging to the Perhutani Public Corporation and opened since 2010. The purpose of this research is to examined the effect of product quality and service quality on visitor satisfaction. The research used quantitative with explanatory research type and using a questionnaire as a data collection method. The sampling technique used non-probability sampling. The sample is 100 Vanaprastha tourists with certain predetermined criteria. Data analysis using Partial Least Square, with the SmartPLS 3.0 application.The results of the study are in line with the Theory of Consumer Behavior, especially in the scope of nature tourism. The analysis showed that product quality and service quality had a positive and significant effect on visitor satisfaction. The results showed that the quality of Vanaprastha tourism products is very attractive because it has beautiful natural scenery. As for service quality, the service of Vanaprastha tourism officers is considered to be very communicative and responsive. The limitation is the data collection is done when visitors are on tour so that the respondent might answer the question not seriously and carefully, and the respondent might not be familiar with the questions asked. The suggestion given to the manager is to pay more attention to the condition of the road to Vanaprastha, the availability of the number of gazebos, and the availability of a guide. For further research is to develop this research with different variables such as promotion, price, and destination image with a broader scope of research objects such as the entire Gedong Songo Temple tour.
PENGARUH E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN MELALUI E-TRUST SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Situs BukaLapak di Kota Semarang )
Authors: Setyowati Dina , Suryoko Sri
Published: October 2022

The rapid development of technology makes business competition in the e-commerce increasingly stringent. Consumer purchasing decision making is influenced by several factors, one of which is psychological factors (service quality and trust). BukaLapak is one of the Indonesian companies engaged in e-commerce. The problem with this research is the large number of newcomers that causes consumers to compare e-service quality and e-trust in BukaLapak with other e-commerce. This study aims to study the effect of service quality on purchasing decisions through trust in sites in Semarang. This type of research used is descriptive method with quantitative research. The population of this research is Semarang City residents who use BukaLapak site, taken as a sample of 100 people. The technique of collecting data using online and offline questionnaires, documents, and literature studies. The sampling technique used in this study was purposive sampling. The analysis technique used is conversion analysis, simple regression analysis, multiple regression analysis, coefficient of determination test, t test, f test, normality test, and sobel test with the help of the IBM SPSS program (Product Solutions and Statistical Services) version 21.0. Based on the results of the analysis can conclude a positive and significant effect between e-service quality and trust in purchasing decisions, as well as trust variables can mediate between service quality variables on purchase outcomes. While the suggestion for BukaLapak is the repair feature that will be used on the site, and site enhancements to improve BukaLapak site access.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (APOTEK K-24 Jl. GADJAH MADA YOGYAKARTA)
Authors: Yazid Irzaldi , Hidayat Wahyu
Published: October 2022

This study aims to analyze the effect of service quality on purchasing decisions Gadjah Mada K-24 Pharmacy, to analyze the effect of prices on purchasing decisions Gadjah Mada K-24 Pharmacy, and to analyze the effect of Service Quality and Price on purchasing decisions at Gadjah M-24 Pharmacy Mada In this study the population in question is the consumer of the Gadjah Mada K-24 Pharmacy. This population is infinite in number so action is needed in sampling for research. The sample in this study were consumers of the K-24 Gadjah Mada Pharmacy as many as 100 respondents. Sampling of 100 refers to Cooper and Emory's theory which assumes that the population is infinite. The sampling technique in this study uses Nonprobability Sampling with purposive sampling and accidental sampling techniques. The conclusion of this study is the quality of service at Gadjah Mada K-24 Pharmacy No. 40 Yogyakarta has been classified as good, the price at Gadjah Mada K-24 Pharmacy No. 40 Yogyakarta has been classified as good, the Purchasing Decision at Gadjah Mada K-24 Pharmacy No. 40 Yogyakarta has been classified as fine good, service quality has a negative relationship, and service quality and price variables not significaton to the decision variable
Pengaruh Promosi penjualan dan E-Service Quality terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan (Studi pada pelanggan Gopay di Jabodetabek)
Authors: Fiona Dinar Rian , Hidayat Wahyu
Published: October 2022

The growth of cashless society in Indonesia has undergone significant transformation in the past 3 years. It makes Gopay as pioneer in Indonesian digital wallet have to compete with the competitors to gain customer’s repurchase intention. This paper studies the impact of sales promotion and e-service quality on customer’s intention of repurchasing through customer satisfaction in the setting of digital wallet Gopay. The sample of this research is 100 respondents who have been using Gopay before. This primary data collected with questionnaire and observation. Data analyse with linear regression. All respondents are collected using purposive sample technique. The result of the research indicate that sales promotion and e-service quality has significant effect on customer satisfaction. Sales promotion and e-service quality also has significant effect on repurchase intention
PENGARUH EMPLOYEE ENGAGEMENT DAN WORK VALUE TERHADAP JOB HOPPING KARYAWAN GENERASI MILLENNIAL PADA GOLDEN TULIP JINENG RESORT BALI
Authors: Sianturi Nathania Reandra , Prabawani Bulan
Published: October 2022

The phenomenon of job moving for a short period, known as job hopping, has become a common practice among millennials with a variety of reasons. Golden Tulip Jineng Resort Bali is one of the tourism industries which has been experiencing the job hopping phenomenon. This study aims to determine the effect of employee engagement and work value to job hopping phenomenon on millennial employees at Golden Tulip Jineng Resort Bali. This is an explanatory research and the sampling uses nonprobability sampling techniques, that is purposive sampling method. Data collection used are physical questionnaires directly sent to the employees . The sample was 40 respondents who are considered as millennial employees working in food&beverage and front office division. This study uses quantitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression. The results of multiple linear regression analysis show that there was a positive effect of employee engagement and work value to job hopping which indicate an increasing independent variables would impact an increasing dependent variable. The variable correlation coefficient of both independent variables to dependent variable has a strong relationship. The determination coefficient of employee engagement worths 49,8% and the determination coefficient of work value employee worths 36,4% indicate both independent variable are capable of describing and predicting dependent variable’s variation. By the output obtained through SPSS, the company is advised to conduct more bonding activities in order to strengthen relationship between the co-workers itself also with the boss. The company could also attempts to fullfil the values which are considered important by the employees.
PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AGYA DI NASMOCO KALIGAWE SEMARANG
Authors: Nugraha Aditya Cahya , Nugraha Hari Susanta
Published: October 2022

Nasmoco Kaligawe Semarang is one of Toyota's official dealers in Indonesia with a marketing area in the city of Semarang, which until now has been competing with other car dealers. Toyota Agya is one of the products with the type of LCGC (Low Cost Green Car) motorized vehicle marketed by Nasmoco Kaligawe in the city of Semarang which is in demand by many groups. But there are problems in the sale of Toyota Agya at Nasmoco Kaligawe Semarang in the period of 2017 to 2018, sales declined. This is due to the price and sales promotion of the company which is still less than the maximum compared to competitors. This study aims to determine how the influence of price and sales promotion on Toyota Agya car purchasing decisions at Nasmoco Kaligawe Semarang. The type of research used is explanatory research, where data collection techniques used are using questionnaire and sample as many as 100 people by using purposive sampling technique. Selected respondents were consumers who made a purchase decision for a Toyota Agya car at Nasmoco Kaligawe Semarang. The methodology used to analyze primary data in this study is the validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and significance tests (t and f test) with SPSS version 22. The results showed that there was a significant effect between price on purchasing decisions of 19.2%. Sales promotion has a significant effect on purchasing decisions by 20.7%. Meanwhile, simultaneous price and sales promotion significantly influence purchasing decisions by 25.3% while the rest is influenced by other factors besides price and sales promotion. This means that the better the price and sales promotion, the higher the purchase decision of a Toyota Agya car in Nasmoco Kaligawe Semarang. In addition, sales promotions have an influence with the greatest regression coefficient value, 0.411. Based on the results of the study, researchers can provide suggestions for companies to increase sales promotions to increase public interest in products and provide prices in accordance with the value of the products offered by the company
PENGARUH PROMOSI DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN CICIL.CO.ID DI KOTA SEMARANG)
Authors: Darmawan Arief , Prabawani Bulan
Published: October 2022

Cicil.co.id is a fintech company, which is innovation services in technology-based finance by targeting prospective student consumers. Cicil.co.id has been present in the city of Semarang since 2018. The number of users in 2019 compared to the number of active students in tertiary institutions in the city of Semarang is still small. This is a problem because the prospective customers of Cicil.co.id are students themselves and what happens in the field is a decrease in certain months in 2019. The study aims to determine the influence of promotion and perception value of the decision of purchase Cicil.co.id through interest in buying as intervening variable. The research is explanatory and the sample collection using a nonprobability technique sampling. Data collection uses a questionnaire from a google form. The sample is 100 respondents of users Cicil.co.id within the city of Semarang. This research using analysis quantitative with validity, reliability, categorisation, a correlation coefficient, the coefficients determination, regression simple and multiple, tabulation cross, significance test t, f test, and sobel test. The result showed the dependent variable of the Purchase Decision (Y)was influenced by two independent variables, namely Promotion (X1) and Perceived Value (X2) and can be mediated by moderating variables namely buying interest. The moderator variable strengthens the relationship between the dependent and independent variables based on the results of the Sobel test calculation. The results of the sobel test Promotion is Z count (3.851)> t table (1.945) with a significance level of 0.000 and the results of the sobel test calculation Perception Value is Z count value (3.999)> t table (3.999) 1,945) with a significance level of 0,000.
Pengaruh CR (Current Rasio), DER (Debt To Equity Rasio) dan TATO (Total Assets Turn Over) Terhadap Harga Saham (Studi Pada Perusahaan Sub Sektor Farmasi di Bursa Efek Indonesia Periode 2015-2018)
Authors: Anjayagni Puspita , Purbawati Dinalestari
Published: October 2022

The capital market is increasingly in demand by the public. Not only become a source of funding for the company, as well as place for investors to invest. The average share price on fluctuating pharmaceutical companies tend to decline. This allows investors to experience financial risks. For that investor needs to know what are the factors that can affect the price of the stock. The analysis technique used linear regression. The results of the research indicates that partially Debt to Equity Ratio (DER) has a significant effect on the stock price of the pharmaceutical companies, while the Current Ratio (CR) and Total Asset Turnover (TATO) has no effect on the pharmaceutical company's stock price. Simultaneously  Current Ratio, Debt to Equity Ratio and Total Asset Turnover significantly affects the pharmaceutical company's stock price. The advice that can be given to the company sub-sector of pharmacy is to increase the use of company's current assets such as maintaining cash flow, inventory management and controlling receivables. And can increase the company's debt use to increase the company's assets expected to increase the company's profit. Then for investors who will invest their funds is expected not only to see financial ratios only but can consider the external factors of the company that can affect the price of the stock.Pasar modal kini semakin diminati oleh masyarakat. Tidak hanya menjadi salah satu sumber pendanaan bagi perusahaan, pasar modal kini menjadi sarana bagi investor untuk berinvestasi. Rata-rata harga saham pada perusahaan farmasi berfluktuasi cenderung menurun. Hal ini memungkinkan investor mengalami resiko keuangan. Untuk itu investor perlu mengetahui apa saja faktor - faktor yang dapat mempengaruhi harga saham. Teknik analisis yang digunakan yaitu regresi linier. Hasil penelitian menunjukan bahwa secara parsial Debt to Equity Ratio (DER) berpengaruh signifikan terhadap harga saham perusahaan farmasi, sedangkan Current Ratio (CR) dan Total Asset Turnover (TATO) tidak berpengaruh terhadap harga saham perusahaan farmasi. Secara simultan terdapat pengaruh signifikan antara Current Ratio, Debt to Equity Ratio, dan Total Asset Turnover. Berdasarkan hasil penelitian, saran yang dapat diberikan kepada perusahaan sub sektor farmasi yaitu meningkatkan penggunaan asset lancar perusahaan seperti menjaga aliran kas, pengelolaan persediaan dan melakukan pengendalian piutang. Serta dapat meningkatkan penggunaan hutang perusahaan untuk meningkatkan aset perusahaan yang diharapkan akan meningkatkan laba perusahaan. Kemudian untuk investor yang akan menanamkan dananya diharapkan tidak hanya melihat rasio keuangan saja tetapi dapat mempertimbangkan faktor-faktor eskternal perusahaan yang dapat mempengaruhi harga saham.
Pengaruh Produk Wisata, Citra Destinasi Dan Word Of Mouth Terhadap Keputusan Berkunjung Pada Pantai Bandengan Jepara (Studi Pada Pengunjung Pantai Bandengan Jepara)
Authors: Ghaitsani Sabrina , Prihatini Apriatni Endang
Published: October 2022

Bandengan beach is one of the attractions located in Jepara Regency. Based on the data obtained the number of visitors to the Bandengan Beach is fluctuating and never reaches the target. This can predicted due to the declining quality of the facilities that cause visitors to perceptions about Bandengan to be negative. This study aims to identify the effect of Tourism Products, Destination Image and Word of Mouth on the decision to visit the Bandengan Beach of Jepara. This type of research is explanatory research, where data collection techniques used are questionnaire aids. The selected sample of 100 visitors with accidental sampling and purposive sampling. The respondents were visitors of the attraction of Bandengan Beach who had visited Bandengan Beach and learned information about Bandengan Beach from others. The results showed that the three variables, respectively, and simultaneously, influenced the decision to visit Bandengan Jepara Beach, and of the three variables studied, the tourism product variable was the variable that had the greatest influence on the decision to visit. Pantai Bandengan merupakan salah satu obyek wisata yang berada di Kabupaten Jepara. Berdasarkan data yang didapatkan jumlah pengunjung Pantai Bandengan fluktuatif dan tidak pernah mencapai target. Diduga menurunnya kualitas fasilitas yang mengakibatkan persepsi pengunjung mengenai Pantai Bandengan menjadi negatif. Penelitian ini bertujuan untuk mengetahui pengaruh Produk Wisata, Citra Destinasi dan Word Of Mouth terhadap keputusan berkunjung pada Pantai Bandengan Jepara. Tipe penelitian ini adalah explanatary reasearch, dimana teknik pengumpulan data yang digunakan yaitu alat bantu kuesioner. Sampel yang dipilih berjumlah 100 orang dengan accidental sampling dan purposive sampling. Responden tersebut adalah pengunjung objek wisata Pantai Bandengan yang sudah pernah berkunjung ke Pantai Bandengan dan mengetahui informasi Pantai Bandengan dari orang lain. Hasil penelitian menunjukkan bahwa ketiga variabel, masing-masing maupun secara bersama berpengaruh terhadap keputusan berkunjung Pantai Bandengan Jepara, dan dari ketiga variabel yang diteliti variabel produk wisata merupakan variabel yang memberikan pengaruh paling besar terhadap keputusan berkunjung.
Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Pada Layanan Traveloka
Authors: Khaerani Rani Apri , Prihatini Apriatni Endang
Published: October 2022

The existence of Online Travel Agent has made consumers much easier to buy transportation ticket and accommodation when they are going to travel. Traveloka is one of local Online Travel Agent that receive the “Unicorn” title and got various achievements. But the Top Brand Index result on online booking flight ticket and travel category and online reservation hotel category shows that the Traveloka’s Top Brand Index percentages in both categories are decreased. This study aims to determine the effect of promotion and brand image on purchasing decisions of Traveloka’s service. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using google form. The sample is used amount 100 respondents using Traveloka’s services.This study use regression analysis method. The result of the study shows that the variables of promotion and brand image have an effect of purchasing decisions on Traveloka’s site. Traveloka needs to increase quality of promotion by doing sales promotion and publication more frequently, making the sales promotion more interesting, and increasing the variety of media in publicizing company activities. Traveloka also needs to increase company reputation by maintaining the company’s image, increasing the profesionality of their customer service, and paying more attention to the company responsibility. Keberadaan Online Travel Agent telah memberikan kemudahan bagi konsumen untuk membeli tiket dan akomodasi yang dibutuhkan saat akan melakukan perjalanan. Traveloka merupakan salah satu Online Travel Agent lokal yang berhasil mendapatkan gelar “Unicorn” dan juga meraih berbagai penghargaan. Namun, hasil Top Brand Index pada kategori situs online booking tiket pesawat dan travel serta kategori situs online reservasi hotel menunjukkan bahwa persentase Top Brand Index Traveloka pada kedua kategori tersebut mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan brand image terhadap keputusan pembelian pada situs Traveloka. Tipe penelitian adalah explanatory research dan pengambilan sampel menggunakan teknik nonprobability sampling, metode purposive sampling. Pengumpulan data menggunakan google form. Sampel yang digunakan sebanyak 100 responden yang menggunakan layanan Traveloka. Penelitian ini menggunakan metode analisis regresi. Hasil penelitian ini menunjukkan variabel promosi dan brand image berpengaruh terhadap keputusan pembelian pada situs Traveloka. Traveloka harus meningkatkan kualitas promosinya dengan meningkatkan frekuensi serta publikasi, membuat promosi penjualan lebih menarik, serta memperbanyak ragam media dalam mempublikasikan kegiatan perusahaan. Kemudian untuk meningkatkan persepsi konsumen, perusahaan harus menjaga nama baik, meningkatkan profesionalitas customer service, serta lebih memerhatikan tanggung jawab perusahanan.
Pengaruh Kualitas Produk Makanan, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Rm. Rindang 84 (Studi Pada Konsumen Rm. Rindang 84 Cabang Pati)
Authors: Cahyani Nur Lia , Hidayat Wahyu
Published: October 2022

Business in the culinary field is now a promising choice when looking at the level of mobility of everyone who tends to choose practicality in meeting the needs of eating or drinking. Establish a restaurant like Rindang 84 became one of the choices that could be made. The key to successfully running a culinary business in order to survive is to be able to produce and offer products or services that are tailored to the needs that pay attention to elements such as food product quality, prices, and service quality in order to improve consumer purchasing decisions This study aims to determine the effect of product quality, price, and service quality on purchasing decisions at Rindang 84 restaurant Pati branch. The population taken is all consumers who make purchases at Rindang 84 restaurant Pati branch and took a sample of 100 people with accidental sampling and purposive sampling techniques. Data analysis tools with using SPSS Software version 22. The results of this study indicate that product quality, price, and service quality have a partial influence on purchasing decisions and the variable that has the greatest influence is price on purchasing decisions.Berbisnis pada bidang kuliner saat ini menjadi pilihan yang cukup menjanjikan jika melihat pada tingkat mobilitas setiap orang yang cenderung memilih kepraktisan dalam memenuhi kebutuhan makan atau minum. Mendirikan rumah makan seperti RM. Rindang 84 menjadi salah salah satu yang dapat dilakukan. Kunci sukses menjalankan bisnis kuliner agar dapat bertahan yaitu harus mampu menghasilkan dan menawarkan produk atau jasa disesuaikan dengan kebutuhan dengan tetap memperhatikan elemen seperti kualitas produk makanan, harga, dan kualitas pelayanan agar mampu meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk makanan, harga, dan kualitas pelayanan terhadap keputusan pembelian pada RM. Rindang 84 cabang Pati. Populasi yang diambil yaitu seluruh konsumen yang melakukan pembelian di RM. Rindang 84 cabang Pati dan mengambil sampelnya sebanyak 100 orang dengan teknik accidental & purposive sampling. Alat analisis data menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa kualitas produk makanan, harga, dan kualitas pelayanan berpengaruh secara parsial terhadap keputusan pembelian dan variabel yang memiliki pengaruh terbesar yaitu harga terhadap keputusan pembelian.
Pengaruh Brand Awareness Dan Customer Behavior Terhadap Keputusan Penggunaan Taksi Kosti Semarang
Authors: Suhartopo Rachmad , Waluyo Handoyo Djoko
Published: October 2022

Business in the field of transportation sector is now currently growing rapidly. Companies compete with each other to attract consumers to use their transportation services to win the competition. Taxi Kosti as one of the transportation companies whose consumers have high usage decisions. However, some consumers began to switch to other transportation. This is due to the increasing number of online taxis that have sprung up by offering more attractive offers and service quality which is not much different. This study aims to determine the effect of brand awareness and customer behavior on usage decisions (studies on transportation services of Kosti Taxi Semarang). This type of research is explanatory research. The sampling technique uses accidental sampling and purposive sampling techniques. The number of samples taken was 100 respondents, who are Kosti Taxi’s transportation service users. Research used to determine the effect of brand awareness and customer behavior on usage decisions using statistics with the help of the IBM SPSS version 20.0 system. Bisnis di bidang transportasi saat ini sudah semakin berkembang pesat. Perusahaan saling bersaing untuk menarik konsumen menggunakan jasa transportasinya untuk memenangkan persaingan. Taksi Kosti sebagai salah satu perusahaan transportasi yang konsumennya memiliki keputusan penggunaan tinggi. Namun, sebagian konsumen mulai beralih ke transportasi lainnya. Hal ini disebabkan oleh semakin banyaknya taksi online yang bermunculan dengan memberikan penawaran yang lebih menarik dan kualitas pelayanan yang tidak jauh berbeda. Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan customer behavior terhadap keputusan penggunaan (studi pada jasa transportasi Taksi Kosti Semarang). Tipe penelitian ini adalah explanatory research. Teknik pengambilan sampel menggunakan teknik sampling accidental dan sampling purposive. Adapun jumlah sampel yang diambil sebanyak 100 responden, yang merupakan pengguna jasa transportasi Taksi Kosti. Penelitian yang digunakan untuk mengetahui pengaruh brand awareness dan customer behavior terhadap keputusan penggunaan menggunakan statistik dengan bantuan sistem IBM SPSS versi 20.0.
Pengaruh Electronic Word Of Mouth, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Kosmetik Sariayu Martha Tilaar (Studi Pada Konsumen Wanita Sariayu Martha Tilaar Yang Berada Di Kota Semarang)
Authors: Siswanty Yuliana Eka , Prihatini Apriatni Endang
Published: October 2022

The cosmetics industry in Indonesia is growing increasingly from year to year. There were many cosmetic brands in Indonesia, which makes the competition between brands become more stringent than before. This study aims to determine the effect of electronic word of mouth, brand image and brand trust on purchasing decisions of Sariayu Martha Tilaar’s cosmetics. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using questionnaires. The sample is used 100 respondents Sariayu Martha Tilaar consumers in Semarang City. The results of the study show that the variables of electronic word of mouth, brand image and brand trust have an significant effect on purchasing decisions. The Advices given to the company are improve Sariayu Martha Tilaar’s website, highlight the Indonesian element in product packaging and in the promotional tagline or advertisements, companies are expected to be fast and responsive at following the development of cosmetics, communicating and maintaining good relations with consumers, developing the product variations, and improving the product quality.Industri kosmetik di Indonesia berkembang semakin meningkat dari tahun ke tahun. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth, brand image, dan brand trust terhadap keputusan pembelian kosmetik Sariayu Martha Tilaar. Tipe penelitian yang digunakan adalah explanatory research, pengambilan sampel menggunakan teknik nonprobability sampling, dan menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner. Sampel yang digunakan sebanyak 100 responden konsumen Sariayu Martha Tilaar yang berada di Kota Semarang. Hasil penelitian menunjukkan variabel electronic word of mouth, brand image, dan brand trust berpengaruh signifikan terhadap keputusan pembelian produk kosmetik Sariayu Martha Tilaar. Saran yang dapat diberikan kepada perusahaan antara lain, pengembangan website Sariayu Martha Tilaar, menggunakan unsur Indonesia pada strategi branding, cepat dan tanggap mengikuti perkembangan kosmetik, komunikasi dan jaga hubungan baik dengan konsumen, pengembangan variasi produk, dan peningkatan kualitas produk.
Pengaruh Celebrity Endorser Terhadap Purchase Intention Melalui Brand Attitude Dan Brand Credibility Pada Produk Wardah
Authors: Rukmana Dwi Noviyanti , Widiartanto Widiartanto
Published: October 2022

Abstract: The background of the study is the amount of cosmetics that appear in various types. In 2017 in Indonesia, there are 760 cosmetic companies, which increased by 20%. One of the cosmetics products in Indonesia is Wardah, which is produced by PT. Paragon Technology and Innovation, claimed as the first halal (permissible or lawful) cosmetic product in Indonesia. Wardah has received many achievement. However, it does not increase the consumen purchase intention. Based on the data there has been a decrease on sales growth in 2018 and 2019. This study aims to identify the influence of celebrity endorser to purchase intention through brand attitude and brand credibility as an intervening variable in the Wardah product. The type of this study is explanatory research, and the sampling technique uses a non-probability sampling technique. The data technique is obtained using the questionnaire and Google forms. The number of sample used 100 respondents who have used or currently use Wardah products. This study uses the validity test, reliability test, coefficient-correlation test, coefficient-determination test, simple regression test, significance test (t-test), and Sobel test. Keywords: Celebrity Endorser; Brand Attitude; Brand Credibility; Purchase Intention Abstrak: Penelitian ini dilatarbelakangi oleh semakin banyaknya kosmetik yang bermunculan dengan berbagai macam jenis. Pada tahun 2017 terdapat 760 perusahaan dibidang kosmetik yang ada di dalam negeri mengalami peningkatan sebesar 20%. Salah satu produk kosmetik yang ada di Indonesia yaitu Wardah yang di produksi oleh PT. Paragon Technology and Innovation. Wardah telah banyak mendapatkan berbagai penghargaan. Namun hal tersebut tidak membuat minat beli wardah terus meningkat hal ini ditunjukkan dengan data yang didapat yaitu terdapat penurunan persentase pertumbuhan penjualan pada tahun 2018 dan 2019. Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser terhadap purchase intention melalui brand atttitude dan brand credibility sebagai variabel intervening pada produk Wardah. Tipe penelitian ini adalah explanatory research dan pengambilan sampel menggunakan teknik nonprobability sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner dan google form. Sampel yang digunakan yaitu sebanyak 100 responden yang pernah atau sedang menggunakan produk Wardah. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien relasi, koefisien determinasi, regresi sederhana, signifikansi uji t, dan uji sobel. Kata Kunci: Celebrity Endorser; Brand Attitude; Brand Credibility; Purchase Intention
Pengaruh Inovasi Produk Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada KFC Srondol
Authors: Mustamu Elijah Joel , Ngatno Ngatno
Published: October 2022

Abstract: This research background is based on the development of fast food industry that are growing in Indonesia, causing the numbers of competitor racing towards the customer’s heart. The uniqueness and new product innovation from business corporation can produce continuity and strength in terms of competing with other competitor, especially with competitors that threatens the survival of that company. KFC is one of an example of fast food restaurant. Based on the data, KFC’s sales on the Product Innovation experience ups and downs and only one product that keep on rising. Which means customer often tries food, then doesn’t make repurchase if they don’t like it. The type of this study is explanatory research, and the sampling technique uses a non-probability sampling technique. The data are obtained using Google forms. The number of samples used is 58 respondents who’ve bought KFC’s new product. This study results showed that Product Innovation Affects Customers Loyalty through Customers Satisfaction. Based on the analysis, researcher advises KFC to extend the period of time on new product innovation, be more selling via Social media and other marketing method, and to make KFC product more unique, more variety, quality improvement, and also do some research about what the customer wants and needs. Keywords: product innovation; customer satisfaction; loyality  Abstrak: Penelitian ini dilatar belakangi oleh berkembangnya dunia industri makanan cepat saji secara pesat di Indonesia menyebabkan tingkat persaingan untuk mendapatkan hati konsumen semakin tinggi. Keunikan dan inovasi baru produk dari para pelaku usaha dapat menghasilkan kontinuitas dan kekuatan mereka dalam bersaing dengan para pesaing lainnya, terutama pelaku usaha yang memiliki lawan yang dapat mengancam keberlangsungan hidup perusahaan tersebut. Salah satu contoh restoran fastfood di Indonesia yaitu KFC. Berdasarkan data yang diperoleh, produk inovasi dari KFC penjualannya mengalami naik turun dan hanya satu yang mengalami kenaikan secara terus menerus. Sampel yang digunakan yaitu sebanyak 58 responden yang pernah membeli produk baru KFC.. Hasil penelitian ini menunjukkan bahwa inovasi produk berpengaruh terhadap kepuasan konsumen dan juga loyalitas konsumen, kepuasan konsumen berpengaruh terhadap loyalitas konsumen, serta terdapat pengaruh antara inovasi produk dengan loyalitas konsumen melalui kepuasan pelanggan. Berdasarkan hasil analisis yang dilakukan, maka peneliti menyarankan supaya KFC lebih memperpanjang masa mereka dalam menjual produk inovasi, lebih menggencarkan promosi produk inovasi mereka melalui media cetak maupun media sosial, membuat produk-roduk KFC lebih unik dan menarik, meningkatkan kualitas dari produk- produk mereka, serta melakukan penelitian pada masyarakat terhadap keinginan dan kebutuhan. Kata kunci: inovasi produk; kepuasan; loyalitas
Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Repurchase Intention Melalui Kepuasan (Studi Pada Bpr Catur Artha Jaya Di Kudus)
Authors: Fatin Sania Khairunissa , Farida Naili
Published: October 2022

Abstract: This study aims to determine the effect of trust and service quality on repurchase intention through satisfaction. The population in this study were the customers of BPR Catur Artha Jaya Kudus with a total sample of 100 respondents. The data used are primary and secondary data, namely questionnaires, the results of calculations on the SPSS application, and previous thesis literature studies. This research is an explanatory research. The sampling uses non-probability sampling method with purposive sampling and accidental sampling technique. Data-collecting uses questionnaire. This research uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple regression, t test. The data analysis technique used is linear regression analysis with the SPSS version 2.1 application program. The results of the correlation coefficient of the trust variable on satisfaction and service quality on satisfaction has a strong relationship. The coefficient of determination of satisfaction can be explained by the value of 34,7% by repurchase intention. The coefficient of determination of repurchase intention can be explained at 18.3% by trust and 41,7% by service quality. Keywords: Trust; Service quality; Repurchase intention; Satisfaction Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kualitas pelayanan terhadap repurchase intention melalui kepuasan. Populasi dalam penelitian ini adalah nasabah BPR Catur Artha Jaya di Kudus dengan jumlah sampel sebanyak 100 responden. Data yang digunakan adalah data primer dan sekunder yaitu kuesioner, hasil perhitungan pada aplikasi SPSS, dan studi pustaka skripsi terdahulu. Penelitian ini adalah explanatory research, pengambilan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling dan accidental ampling. Pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan analisis kuantitatif dengan validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, uji t. Teknik analisis data yang digunakan adalah teknik analisis regresi linear dengan program aplikasi SPSS versi 2.1. Hasil uji koefisien korelasi variabel kepercayaan terhadap kepuasan dan variabel kualitas pelayanan terhadap kepuasan memiliki hubungan yang kuat. Koefisien determinasi kepuasan dapat dijelaskan senilai 34,7% oleh repurchase intention. Koefisien determinasi repurchase intention dapat dijelaskan senilai 18,3% oleh kepercayaan dan 41,7% oleh kualitas pelayanan. Kata kunci: Kepecayaan; Kualitas prlayanan; Repurchase intention; Kepuasan
Pengaruh Brand Image Dan Customer Experience Terhadap Repurchase Intention Dengan Brand Trust Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Paragon Mall Dan Java Supermall Semarang
Authors: Rahmanda Fakhri , Farida Naili
Published: October 2022

Abstract: The phenomenon that occurs in the field says that there is a decrease in income and also the number of consumers who are not satisfied with the services provided by J.Co Donuts and Coffee, especially at the Semarang branch, are the basis of the problem why this research was carried out. Then an empirical research model is built on brand image and customer experience on repurchase intention as well as problems regarding repurchase intention through the concept of brand trust. This study aims to determine how the influence of brand image and customer experience on repurchase intention through brand trust at J.Co Donuts and Coffee Semarang using explanatory research and accidental sampling methods combined with purposive sampling. The research sample consisted of 104 J.Co Donuts consumers. and Coffee Semarang Branch. Then the data obtained were analyzed quantitatively using the SPSS (Statistical Package for Social Science) program to determine the effect of exogenous variables on endogenous variables in this study. This study resulted in the findings that brand image is proven to have an influence on brand trust, customer experience is proven to have an effect on brand trust, brand image and customer experience is proven to have an effect on brand trust, brand trust is proven to have an influence on repurchase intention. Keywords: Repurchase Intention; Brand Trust; Brand Image Abstrak: Fenomena yang terjadi di lapangan mengatakan bahwa terjadi penurunan pendapatan dan juga banyaknya konsumen yang tidak puas terhadap pelayanan yang dilakukan oleh J.Co Donuts and Coffee khususnya pada Cabang Semarang menjadi dasar permasalahan mengapa penelitian ini dilaksanakan. Kemudian dibangun model penelitian empirik brand image dan customer experience terhadap repurchase intention serta permasalahan tentang repurchase intention melalui konsep brand trust. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand image dan customer experience terhadap repurchase intention melalui brand trust di J.Co Donuts and Coffee semarang dengan menggunakan dasar penelitian explanatory research dan metode accidental samplingyang dipadu dengan purposive sampling.Sampel penelitian sebanyak 104 konsumen J.Co Donuts and Coffee Cabang Semarang. Kemudian data yang diperoleh dianalisis secara kuantitatif dengan menggunakan program SPSS (Statistical Package for Social Science) untuk mengetahui pengaruh dari variabel eksogen terhadap variabel endogen dalam penelitian ini. Penelitian ini menghasilkan temuan bahwa brand image terbukti mempunyai pengaruh terhadap brand trust, customer experience terbukti berpengaruh terhadap brand trust, brand image dan customer experience terbukti berpengaruh terhadap brand trust, brand trust terbukti mempunyai pengaruh terhadap repurchase intention. Kata Kunci: Repurchase Intention; Brand Trust; Brand Image