bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH LITERASI KEUANGAN, PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT TERHADAP MINAT BERINVESTASI PADA REKSA DANA SYARIAH (STUDI PADA GENERASI MILENIAL INDONESIA)
Authors: Ratmoro Shindu Dwitama
Published: August 2024

Indonesia is a country with the largest Muslim population in the world. It makes Indonesia have a great potential to develop their Islamic finance, especially in the field of Islamic investment. But Indonesia has not been able to maximize its potential. One of the sharia investments instruments that shows positive developments in Indonesia is sharia mutual funds. This study aims to examine factors that affect the intention to invest in Islamic mutual funds on Indonesian millennial generation. The method used in this research is quantitative with logistic regression analysis. The results of this study indicate that partially and simultaneously the variables of financial literacy, perceived ease of use, and perceived benefit have a significant and positive effect on the intention to invest in Islamic mutual funds. These results are in accordance with the hypothesis formulated in this study
IMPLEMENTASI ZAKAT PRODUKTIF UNTUK PEMBERDAYAAN MUSTAHIK
Authors: Muhamartha Dimas Putramanda , Anggraini Ika Khusnia
Published: August 2024

Almsgiving or zakat has enormous potential in Indonesia. In 2019, the collected zakat funds in Indonesia amounted to approximately IDR 5.7 trillion. A number of these funds were distributed in 5 fields such as economy, education, healthcare, da'wah, and social humanity. From the results of zakat funds collection in Indonesia in 2019, 13.53% was distributed to the economic sector. It causes distribution in the economic sector to rank 4th. Besides, the goal of productive zakat is difficult to achieve because most of the zakat funds in Indonesia are distributed to the social humanitarian sector which is short-term assistance and is charitable. Therefore, this study aimed to see how the implementation and influence of productive zakat in efforts to empower micro-recipients of zakat mustahik. This study used the Lapak Berkah Program of LAZ Inisiatif Zakat Indonesia East Java as a research object. The results showed that the implementation of productive zakat through the Lapak Berkah Program influences efforts to empower mustahik. It can be seen from the existence of business development, the implementation of Islamic business ethics, and the ability to pay ZIS from mustahik through the Lapak Berkah Program.
PEMAHAMAN KONSUMSI ISLAM, KEMUDAHAN MENGAKSES DAN PROMOSI TERHADAP PEMBELIAN IMPULSIF MAHASISWA MUSLIM PADA SHOPEE
Authors: NAJMA NABIELA
Published: August 2024

The high level of smartphone ownership is used by the public to use online apps for transactions. This study aims to see the effect of understanding consumption in an Islamic view, ease of accessing applications and promotions on impulse purchases. The analytical method used is descriptive quantitative method. The research location in Malang City uses a Likert scale. The questionnaire used purposive sampling and was distributed to the 5 best universities in Malang City. Analyzed using descriptive statistical analysis, validity test, reliability test, classic assumption test, multiple regression analysis and hypothesis testing using the SPSS 21 program. The results of this study indicate that understanding of Islamic consumption has a negative and significant effect on the impulsive buying of Malang City Muslim students on the Shopee marketplace . Meanwhile, the ease of access and promotion had a positive and significant effect on the impulsive purchases of Malang City Muslim students on the Shopee marketplace. This research becomes information material for the public, especially Muslim communities, to stay away from israf and comply with Islamic teachings in making purchasing decisions.
KONSUMSI AL-GHAZALI: PENGGUNAAN PAYLATER UNTUK KEBUTUHAN ATAU KEINGINAN?
Authors: Annisa Raihan Cahya , Fadli Faishal
Published: August 2024

The research aims to find out whether the perceived ease of use, lifestyle, and income factors influence the use of paylater and their influence towards the consumptive behavior of Gen Z in Malang City. This research will also prove al-Ghazali's theory of consumption regarding whether the use of this paylater is used for needs or just desires. The analytical method used in this study is partial least squares for data processing and analysis. The results of this study indicate that two factors significantly influence interest in using paylater, namely perceived ease of use and lifestyle. In addition, this study also found that the use of paylater has an impact on consumptive behavior. The findings have implications for both practitioners and researchers, for looking at Gen Z consumptive behavior and its relation to Al Ghazali's theory of consumption.
PENGARUH LITERASI KEUANGAN DAN LITERASI DIGITAL TERHADAP PREFERENSI MENGGUNAKAN QRIS BSI MOBILE (STUDI KASUS GEN Z DI KOTA MALANG)
Authors: Nurdien Faiz Ghifary , Galuh Ajeng Kartika
Published: August 2024

Digital transformation in the financial industry creates new innovations, namely fintech, mobile banking is one of the mobile payment-based fintech products. BSI as a new bank digitizes by creating BSI Mobile which provides QRIS as a payment method whose use has increased positively. As a digital-based financial innovation technology product, financial literacy and digital literacy are needed in the provision of its use, even in the literacy of the Indonesian people both financial and digital has increased positively. So this research was conducted to examine the effect of financial literacy and digital literacy on preferences for using QRIS BSI Mobile among Gen Z in Malang City. Quantitative research type descriptive approach. With purposive sampling technique using the Lemeshow formula, 100 respondents were obtained. Data was analyzed using ordinal regression. The results showed that financial literacy and digital literacy have an influence on preferences for using QRIS BSI Mobile. The conclusion of the research results shows that the preference to use QRIS BSI Mobile among Gen Z in Malang City is influenced by financial literacy and digital literacy possessed by its users.
ANALISIS PENGARUH ANALISA FUNDAMENTAL DAN RISIKO SAHAM DALAM MENENTUKAN KEPUTUSAN INVESTASI SAHAM JANGKA PENDEK ATAU JANGKA PANJANG: STUDI KASUS PADA 3 SEKTOR UNGGULAN DI BEI
Authors: Respati Adimas Gumilang  , Vietha Devia SS
Published: August 2024

The capital market as a forum for investors in trading stock securities has an important role in the economy. When making a long short term investment decision, investors must pay attention to several aspects as well as investment risks and the fair price of shares. Public knowledge of the capital market is still low so that it becomes a problem in making a long short term investment decision. This study aims to find out how the influence of fair stock value, risk tolerance, and risk perception variables on long-term or short-term investment decisions in the financial, industrial, and non-primary consumer goods sectors. This study used 133 populations of which 114 of the 133 populations invested in the financial sector, 100 invested in the industrial sector and 102 invested in the non-primary consumer goods sector. This study uses a quantitative research approach. The data analysis method used uses multiple linear regression analysis techniques. The research results obtained show that in the long run it is necessary to determine the fair price of shares when making investment decisions so as not to experience losses in the future, while in the short term it is not necessary to determine the fair price of shares but to pay attention to sentiments related to the country's economic conditions. It is also hoped that investors will pay attention to the aspect of risk tolerance so that investors do not make decisions only from the investors' thoughts and perspectives
PENGARUH DANA ZAKAT DALAM PROGRAM BEASISWA ABA (AYAH BUNDA ASUH) TERHADAP KESEJAHTERAAN SPIRITUAL MUSTAHIK LAZ YASA MALANG
Authors: Anugrah Pratama Muhammad Akbar , Marlina Ekawaty
Published: August 2024

This research aims to investigate the implementation of the ABA LAZ YASA Malang scholarship program and the impact of the scholarship on the spiritual well-being of the recipients. The research method used is descriptive quantitative, and the data analysis technique employs the CIBEST model. The study involves 100 respondents selected through purposive sampling. The results of the analysis, using SPSS 26 software for the normality test, indicate that the data is not normally distributed. Therefore, the Wilcoxon test was conducted, which revealed that the positive ranks or the positive difference between the spiritual activities before and during the mentoring program showed an increase among 79 beneficiaries. This suggests an improvement in their spiritual engagement.
ANALISIS FAKTOR YANG MEMENGARUHI MASYARAKAT SURABAYA BERWAKAF UANG DI LEMBAGA PENGELOLA WAKAF
Authors: Raja Surya Kusuma Riyadi
Published: August 2024

As time goes by, waqf continues to experience development with the presence of cash waqf in Indonesia. The potential of cash waqf is enormous, but its realization is still far away. This is caused by several factors that have not been optimal, including literacy, good governance, promotion, religiosity, and convenience. The research method used is a quantitative descriptive method by distributing questionnaires to the people of Surabaya who have interacted with waqf management institutions, including Lembaga Manajemen Infaq, Yayasan Dana Sosial Al Falah, Dompet Dhuafa, LAZIS Nurul Falah, and LAZNAS Nurul Hayat using a convenience sampling technique with sample calculation using Bernoulli as many as 96 respondents. The analysis was carried out with multiple linear regression and it was found that the variables of literacy, good governance, and convenience had a significant effect, while the promotion and religiosity variables showed no significant effect on the decision of the people of Surabaya to endow cash waqf in waqf management institutions
PENGARUH PDB, INFLASI, DAN NILAI KURS TERHADAP TINGKAT PROFITABILITAS BANK SYARIAH (STUDI KASUS BANK UMUM SYARIAH DAN UNIT USAHA SYARIAH YANG TERDAFTAR DI OJK 2010-2021)
Authors: Figo Rahmansyah Muhammad , Ashar Khusnul
Published: August 2024

Banking is an important institution in a country, because it is banking that regulates all needs in our economic field such as transactions dan investments. save, banking. The bank itself is also one of the institutions that can overcome crises in a country, judging from the resilience to face crises, sharia banking has proven to be more resilient than conventional banks, judging from the various types of crises it has experienced, such as the 1998 crisis dan the crisis due to the Covid 19 pdanemic. therefore the growth of Islamic banking needs to be supported by its existence, to support the growth of Islamic banking, we must also avoid the health of Islamic banking itself, to ascertain whether a bank is healthy or not, we can judge it from a ratio called profitability which is represented by Return On Assets (ROA), dan the profitability ratio itself is influenced by internal dan external factors, in this study what will be built are external factors, namely inflation, GDP, dan exchange rates. The purpose of this research itself is to determine the short-term dan long-term effects of inflation, GDP, dan exchange rates on Islamic banking ROA using case studies of Islamic commercial banks registered with the OJK from 2010-2021. The result is that in the short term dan short term simultaneously there is a significant relationship between the Y variable, namely ROA dan variables such as inflation (X1), GDP (X2), dan exchange rate (X3), with a significance value of 0.000 for the long term dan short term where this value is greater than 0.005. Partially, in the short dan long term, inflation has a negative dan significant effect on Islamic banking ROA, while for the long dan short term, the exchange rate also has a negative dan significant effect on Islamic banking ROA, while for the long term dan short term, GDP has a positive dan significant effect. .
Keywords: Inflation, Exchange Rate, GDP, Bank Profitability
ANALISIS PENGARUH TINGKAT PENDIDIKAN, UPAH, USIA, PENGALAMAN KERJA DAN JAM KERJA TERHADAP PRODUKTIVITAS TENAGA KERJA PADA INDUSTRI MANUFAKTUR (Studi Kasus Bagian Produksi PT. Waskita Beton Precast Plant Sidoarjo)
Authors: Attaqi Lifya Fillahi
Published: August 2024

This study aims to determine the effect of education level, wages, age, workexperience, and working hours on labor productivity in the production division of PT.Waskita Beton Precast Plant Sidoarjo. This research is descriptive quantitative research withdata collection methods through questionnaires distributed to all workers in the productionsection of PT. Waskita Beton Precast Plant Sidoarjo with a sample of 91 workers. Thecollected data were processed and tested through the classical assumption test (normality test,multicollinearity test, heteroscedasticity test, autocorrelation test, linearity test) andhypothesis testing with multiple regression analysis, partial statistical test, simultaneousstatistical test, and the coefficient of determination. The test in this research used a statisticalanalysis computer program, SPSS version 22. The results showed that the education level(X1) partially have a negative and insignificant effect on labor productivity (Y), wage (X2);age (X3); work experience (X4) and working hours (X5) partially have a positive andsignificant effect on labor productivity (Y). From the results of simultaneous statisticaltesting, it was found that the education level (X1), wages (X2), age (X3), work experience(X4) and working hours (X5) simultaneously have a significant effect on labor productivity(Y) by 63.2% while the remaining 36.8% is affected by other variables outside the modeladopted in this study.
Keywords: Education Level, Wages, Age, Work Experience, Hours of Work, LaborProductivity
DETERMINAN KEBAHAGIAAN PEREMPUAN BEKERJA DI INDONESIA: ANALISIS DATA INDONESIA FAMILY LIFE SURVEY
Authors: Nisrina Nursyiana  , Badriyah Nurul
Published: August 2024

The purpose of this research is to analyze the determinants of happiness for working women in Indonesia. Using the cross-sectional data of Indonesia Family Life Survey (IFLS) wave 5, a number of 3,368 observations were selected using logistic model. This model was chosen because the dependent variables are categorical, and the normal assumption is in error distribution. This study finds that wage is still relevant to be used  as a measure for welfare in Indonesia due to the absence of Easterlin Paradox in Indonesia. Higher wages enable the public to have more freedom in fulfilling their consumptive needs. Furthermore, non-economic factors such as education, age, and marital status influence the happiness of working women, while residence is not influential. Furthermore, “double burden” borne by married working women does not reduce their happiness because marriage helps them in financial security from difficult economic conditions, in addition to economic factors and specialization in their family that can increase income.
PILIHAN SEKOLAH ATAU BEKERJA: ANALISIS PADA ANAK USIA SEKOLAH MENENGAH PERTAMA DI INDONESIA
Authors: Agung Kurniawan , Pratomo Devanto Sastha
Published: August 2024

Child labor is a fairly common problem, and is often found to have a negative impact on school participation and violate existing laws. The purpose of this study was to examine the extent to which school or work choices for junior high school age children, the influencing factors, and the impact of poverty on these choices. This study uses data from the 2015 Intercensus Population Survey (SUPAS), using the multinomial logit method, this study focuses on children in the age range of 12-16 years in Indonesia. In this study, poverty are proxied into the variables of home ownership status, main source of lighting, and education of the head of the household (HH), it is found that children's chances of choosing school are 48 times higher than children's chances of choosing work. The results of the study state that the factors that encourage children to choose schools are gender, Indonesian language skills, home ownership of household heads, electricity as sources of lighting, household head education, and household heads who work in the service sector. While the factors that encourage children to choose to work are the age of the child, and the head of household who works in the agricultural sector. In addition, the results of the study show that children living in households with poverty are more likely to choose work, while the tendency to choose school is lower than children living in normal households.
PENGARUH PENDAPATAN, KESESUAIAN HARGA KEBUTUHAN POKOK, KEBIASAAN BERBELANJA DAN KESADARAN KESEHATAN TERHADAP POLA KONSUMSI
Authors: Rahmi Dina Maulida , Fadjar Nurman Setiawan
Published: August 2024

The Covid-19 pandemic has changed how people consume goods and services. In Malang city the outbreak has made numerous changes in supply, demand, and people’s purchasing power, which eventually modify the citizens’ consumption pattern. The objective of this research is to identify the effects of income, price of basic needs, shopping habit, and health awareness on the consumption pattern of Malang people during the Covid-19 pandemic. The data of this quantitative research was harvested from questionnaires distributed to 100 samples. Here the non-parametric statistical analysis, i.e. Spearman’s rank correlation test, was used the relationship between independent and dependent variables. This study finds that all independent variables have positive and significant effects on consumption pattern. Based on the magnitude of relationship between variables, income very strongly influences consumption pattern, while price of basic needs, utilitarian shopping habit, and health awareness strongly affect the consumption pattern, and hedonic shopping habit weakly influences the consumption pattern. The implications of this research are the occurrence of income increase and well-planned purchases according to priority scales. Higher income and better expenditure planning can make people readier to face future economic shock.
ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MENGGUNAKAN APLIKASI ONLINE FOOD DELIV-ERY DALAM KONDISI PANDEMI COVID-19
Authors: Hanryani Shafira , Anggraeni Ika Khusnia
Published: August 2024

This study aims to determine the factors that influence student decisions to use online food delivery during the COVID-19 pandemic in Malang City. In this paper the researchers used primary data sources obtained from the results of questionnaires and several references from previous studies. This research is a quantitative research. This study uses multiple linear regression analysis for data processing methods. And concluded that promotion had no significant effect on students' decisions to use online food delivery during the COVID-19 pandemic in Malang City and the variables of efficiency, social influence and payment methods had a significant influence on students' decisions to use online food delivery during the pandemic COVID-19 in Malang City.
PENGARUH JOB INSECURITY, LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PADA KARYAWAN TETAP
Authors: Nurcahyati Alfina , Irawanto Dodi Wirawan
Published: August 2024

This research was conducted based on the fact that the number of layoffs in Indonesian bottled water companies are high despite the increasing demand. The objective of this research is to identify the effects of job insecurity, workplace environment, and work motivation on the job satisfaction of employees at PT Atlantic Biruraya Pasuruan, a company located in Pandaan of Sukorejo sub-district of Pasuruan Regency. The data of this quantitative explanatory study was harvested from questionnaires distributed to the company’s employees. Using saturated sampling, all 61 employees were selected as the respondents. The results of the multiple linear regression analysis indicate that job insecurity and work motivation have no significant effect on job satisfaction and that workplace environment positively and significantly influences the job satisfaction. Therefore, the company is suggested to improve its performance assessment system, pay more attention to the workload of their employees, and optimize employee empowerment to increase job satisfaction.
STUDI PERENCANAAN BISNIS PADA BISNIS JASA
Authors: Ali Faiq Tajib , Noermijati Noermijati
Published: August 2024

This research aims to provide business planning recommendations for the Scootify.Id Garage business in the future to maximize business development. Scootify.Id Garage, is a motorcycle maintenance service provider based in Bogor City that specializes in Coating & Detailing services. By offering innovation in vehicle maintenance, Scootify.Id Garage comes as a solution for motorcycle owners who want their vehicle to look its best. Focusing on quality service, Scootify.Id Garage is pursuing a growing market share in Bogor City and surrounding areas. Through this business plan, Scootify.Id Garage is committed to becoming the first choice in the motorcycle maintenance industry by providing reliable service through Coating services to protect vehicle paint, and Detailing to improve vehicle cleanliness and appearance.
ANALISIS PENGUKURAN KINERJA DENGAN BALANCED SCORECARD
Authors: Fabian Muhammad Rauf , Prabandari Sri Palupi
Published: August 2024

Performance is often still measured from a financial perspective, even though financial performance is heavily influenced by non-financial factors. The purpose of this study was to describe and analyze the performance of Siti Aisyah Madiun Islamic Hospital based on 4 perspectives of Kaplan & Norton's Balance Scorecard (1996). This type of research is descriptive quantitative. The data were obtained from documents, a survey of 65 outpatients and 240 employees, field observations, and consensus with the manager of Siti Aisyah Madiun Islamic Hospital. The results of the study show that the financial performance of the Siti Aisyah Madiun Islamic Hospital is not good in terms of operational cost control, the customer perspective performance is not good, the internal business process performance is good, and the overall growth and learning is good but the Siti Aisyah Madiun Islamic Hospital has not succeeded in controlling employee retention. The overall performance assessment of Siti Aisyah Madiun Islamic Hospital with a balanced scorecard based on four perspectives is in the good category. Performance appraisal with a balanced scorecard can be applied to non-profit organizations, especially Islamic-oriented hospitals.
PENGARUH KEMAMPUAN MANAJERIAL DAN STRATEGI KAPABILITAS DINAMIS TERHADAP KINERJA USAHA
Authors: Apsari Gita Kartika , Rofiaty Rofiaty
Published: August 2024

As age develops, business challenges escalate, and business environmental changes become more dynamic. These conditions require MSMEs to be more adaptive in applying strategies aimed at maintaining competitive advantages and boosting business performance. The objective of this quantitative research is to elucidates the causal relationship between its variables through hypothesis testing. Using purposive sampling, 55 owners of MSMEs that are still active in their sales and production during the research period were selected as the respondents. The data was harvested from questionnaires and interviews and analyzed using multiple linear regression in SPSS version 25. The results prove that managerial skill and dynamic capability partially have significant impacts on the business performance of the said MSMEs and that managerial skills and dynamic capabilities simultaneously pose some effects on the enterprises’ business performance. Therefore, it can be concluded that most of the MSME owners are capable of managing their business although it is not accomplished regularly and in a structured way. They also can apply the dynamic capability strategy well as their effort of overcoming the dynamic business environmental changes.
PENGEMBANGAN PRODUK DENGAN PENDEKATAN DESIGN THINKING
Authors: Layyina Annisa Kamil , Hussein Ananda Sabil
Published: August 2024

This research was conducted to produce an appropriate product development for Infires Lab, a company engaged in K-Pop merchandise industry. The approach used in this qualitative descriptive research is design thinking, which consists of five stages: empathize, define, ideate, prototype, and test. The informants are collectors of K-Pop merchandise who are also the users of Infires Lab. The data was harvested from semi-structured interviews, observations, and questionnaires. The results of the design thinking analysis indicate that users need special and sturdy products that can protect photocard collections from damage, which are not too small so that they can be found easily, and which are aesthetic in terms of color and design. Based on the results of the usefulness test conducted on users and target users, the produced prototype has fulfilled the need of the users and the K-Pop merchandise collectors.
Pengaruh Viral Marketing dan Live Stream Terhadap Purchase Intention
Authors: Indrawan Luthfi Ananda , Pradana Bayu Ilham
Published: August 2024

The existence of a trend called Racun Tiktok has an adverse effect in causing the impulsive and consumptive nature of social media users. In addition, TikTok has made shoppable live streams a new (and main) trend in online shopping at the TikTok Shop, because through this feature sellers and buyers can interact in two directions. This study aims to examine the effect of Viral marketing and Live stream on Purchase intentions for Skintific Products on TikTok. This research is a quantitative study with independent variables, namely Viral marketing (X1), Live stream (X2) and the dependent variable, namely Purchase intention (Y). The population studied is TikTok users in Indonesia who know Live TikTok and content that is currently viral from Skintific with a sample size of 134 responses. This study used a non-probability sampling technique with a purposive sampling method. Multiple linear analysis is used as a data analysis technique in this study. Based on the results of data analysis, all hypotheses can be accepted and it can be concluded that: 1) There is an influence between Viral marketing on Purchase intention. 2) There is an influence between Live stream on Purchase intention.
 
Abstrak
Adanya tren yang bernama Racun TikTok memberi dampak buruk dalam menimbulkan sifat impulsif dan konsumtif pengguna sosial media. Selain itu TikTok telah menjadikan shoppable live stream sebuah tren baru (dan utama) dalam belanja online di TikTok Shop, karena lewat fitur ini penjual dan pembeli bisa berinteraksi dua arah. Penelitian ini bertujuan untuk menguji pengaruh Viral marketing dan Live stream terhadap Purchase intention Pada Produk Skintific di TikTok. Penelitian ini merupakan penelitian kuantitatif dengan variabel independent yaitu Viral marketing (X1), Live stream (X2) dan variabel dependen yaitu Purchase intention (Y). Populasi yang diteliti merupakan pengguna TikTok di Indonesia yang mengetahui Live TikTok dan konten yang sedang viral dari Skintific dengan jumlah sampel sebesar 134 respon. Penelitian ini menggunakan teknik non-probability sampling dengan metode purposive sampling. Analisis linier berganda digunakan sebagai teknik analisis data pada penelitian ini. Berdasarkan hasil analisis data, semua hipotesis dapat diterima dan dapat disimpulkan bahwa: 1) Terdapat pengaruh antara Viral marketing terhadap Purchase intention. 2) Terdapat pengaruh antara Live stream terhadap Purchase intention.
Pengaruh Harga, Manfaat Produk, dan Atribut Produk Terhadap Citra Merek
Authors: Ruswandani Putri , Mugiono Mugiono
Published: August 2024

The objective of this research is to identify the effects of price, product benefit, and product attributes on the brand image of Candyco Handmade Crochet for their consumers in the Special Capital Region of Jakarta. The data of this quantitative research were harvested from a survey using Likert-scaled closed questionnaires. The research population is 685 consumers resided in the region. The sample size was determined using Slovin formula, resulting in 87 samples, who were selected using purposive sampling technique. The acquired data mas then analyzed using multiple linear regression in SPSS. From the results of the hypothesis testing on the simultaneous regression model using F test, the F statistic is greater than the F table (54,113>2.71), and the significance is 0.001, which means that it is lower than the alpha of 0.05. Therefore, it is concluded that price (X 1 ), product benefit (X 2 ), and product attributes (X 3 ) simultaneously affect brand image (Y). The results of the partial testing suggest that price (X 1 ) does not significantly influence brand image (Y) and that product benefit (X 2 ) and product attributes (X 3 ) significantly affect brand image (Y). In addition, the variable with the dominant effect on the brand image of Candyco is product benefit.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh harga, manfaat produk, dan atribut produk terhadap citra merek pada studi Konsumen bisnis Candyco Handmade Crochet di DKI Jakarta. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan metode survey, pengumpulan data menggunakan kuesioner tertutup dengan skala likert. Populasi dalam penelitian mengacu pada konsumen di DKI Jakarta berjumlah 685 orang. Menentukan ukuran sampel menggunakan rumus Slovin dan didapat sampel sebanyak 87 orang sedangkan teknik pengambilan sampel menggunakan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda dengan software SPSS. Dari hasil pengujian hipotesis model regresi secara simultan menggunakan uji F dapat dilihat Fhitung lebih besar dari pada Ftabel (54.113 > 2,71) dan signifikansi sebesar 0,001 yang berarti lebih kecil dari alpha (α) = 0,05, sehingga dapat disimpulkan bahwa terdapat pengaruh secara simultan antara variabel harga (X1), manfaat produk (X2), dan atribut produk (X3) terhadap variabel citra merek (Y). Hasil pengujian secara parsial harga (X1) tidak terdapat pengaruh yang signifikan terhadap citra merek (Y). Manfaat produk (X2) dan atribut produk (X3) memiliki pengaruh yang signifikan terhadap citra merek (Y). Variabel yang paling dominan adalah variabel manfaat produk terhadap citra merek pada produk “Candyco”.
Pengaruh Sales Promotion Terhadap Impulse Buying Melalui Attitude
Authors: Aini Aish Nian Farah , Yuana Pusvita
Published: August 2024

The objective of this research is to assess the relationship between sales promotion, attitude, and impulse buying in Grab Food service. In conducting sales promotions, companies need to identify the effectiveness of their strategy in marketing. In this research, Stimulus-Organism-Response (SOR) model was used to explain the relationship between the variables. The elements of the sales promotion to be assessed are flash sale, bundling, and shipping discount. The data was acquired from 216 users of Grab Food in Surabaya and Malang City and was analyzed using SEM-PLS. this study finds that those elements of sales promotion, i.e., flash sales, bundling, and shipping discount, positively and significantly affect impulse buying and that attitude mediates the effect of the sales promotion on impulse buying. These findings can be used by companies to consider the improvement and optimization of their sales promotion due to the positive impact of marketing stimuli and users’ tendency to make impulsive buying.
 
Abstrak
Penelitian ini bertujuan untuk menguji hubungan antara sales promotion, attitude, dan impulse buying pada layanan Grab Food. Dalam mengadakan sales promotion, perusahaan perlu mengidentifikasi efektivitas strategi yang diterapkan dalam praktik-praktik pemasaran mereka. Model Stimulus-Organism-Response (SOR) digunakan untuk menjelaskan hubungan antarvariabel dalam penelitian ini. Elemen dari sales promotion yang diuji meliputi flash sale, bundling, dan diskon ongkir. Data dikumpulkan dari 216 pengguna aplikasi Grab Food di Kota Surabaya dan Kota Malang dan dianalisis dengan teknik SEM-PLS. Hasil penelitian menunjukkan bahwa elemen dari sales promotion yaitu flash sale, bundling, dan diskon ongkir berpengaruh secara positif dan signifikan terhadap impulse buying. Demikian pula attitude diketahui memediasi hubungan antara sales promotion dan impulse buying. Hasil penelitian ini dapat digunakan sebagai masukan bagi perusahaan untuk meningkatkan dan mengoptimalkan sales promotion, mengingat terdapat pengaruh positif antara marketing stimuli dan kecenderungan pembelian impulsif pengguna.
Pengaruh Iklan dan Brand Ambassador Terhadap Minat Beli Konsumen
Authors: Danardono Gabriella Kirana
Published: August 2024

The objective of this research is to analyze the effects of Instagram advertisement and brand ambassador on the purchase intention toward Scarlett Whitening brand. The population of this research is people of Malang City, who follow or do not follow the Instagram account, who have or have not purchased the products of Scarlett Whitening. This explanatory research elucidates the relationship between its dependent and independent variables using quantitative approach. The data was harvested from 5-point Likert-scaled closed questionnaires. Using nonprobability method and purposive technique, 97 people who have seen the advertisement of Scarlett Whitening on Instagram, who have seen the brand ambassador of Scarlett Whitening, who have never used the product, and who intend to buy the product were selected as the respondents. The data analysis was performed using multiple linear regression in IBM SPSS Statistics version 26.0. The results of the analysis, based on the t-test, indicate that Instagram advertisement and brand ambassador positively and significantly influence the people’s intention to purchase the products of Scarlett Whitening brand.
 
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh iklan instagram dan brand ambassador terhadap minat beli pada brand Scarlett Whitening. Populasi dalam penelitian ini adalah warga Kota Malang, follow atau tidak platform Instagram Scarlett Whitening, pernah atau tidak pernah membeli produk dari Scarlett Whitening. Penelitian ini merupakan explanatory research yang menjelaskan hubungan kausal antar variabel dependen dan independen dengan pendekatan kuantitatif. Metode pengumpulan data dilakukan melalui penyebaran kuesioner tertutup menggunakan skala pengukuran likert lima poin. Pengambilan sampel dilakukan dengan teknik non-probability sampling dan metode purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 97 responden dengan kriteria yaitu pernah melihat iklan instagram Scarlett Whitening, pernah melihat brand ambassador Scarlett Whitening, yang tidak pernah menggunakan produk dan berniat membeli produk Scarlett Whitening. Data diolah menggunakan metode analisis regresi linier berganda dengan bantuan software SPSS IBM Statistic versi 26.0. Hasil analisis pada penelitian ini berdasarkan uji t menunjukkan bahwa iklan instagram dan brand ambassador berpengaruh secara positif dan signifikan terhadap minat beli konsumen pada brand Scarlett Whitening.
Pengaruh Brand Image, Brand Awareness, Dan Perceived Price Terhadap Purchase Decision
Authors: Maulidina Aurora Rivera , Rofiaty Rofiaty
Published: August 2024

This research was conducted to identify the partial and simultaneous effects of brand image, brand awareness, and perceived price on people’s intention to purchase GrabBike service provided by PT Grab Teknologi Indonesia, colloquially known as Grab. This explanatory research explains the causal relationship between variables being studied through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 200 people with the minimum age of eighteen years who have used and are using GrabBike service at least once a week were selected as the respondents. The data of this study was analyzed using multiple linear regression in SPSS (Statistical Package for the Social Science). This research finds that brand image, brand awareness, and perceived price partially and simultaneously have positive and significant impact on the purchase decision and that brand image has the most significant effect. Furthermore, the results of the adjusted R-squared assessment indicate that the effects of the independent variables on the purchase decision of GrabBike service users (Y) is 60.1%.
 
Abstrak
Adanya pembuatan penelitian ini bertujuan untuk mengetahui pengaruh dan keterikatan dari brand image, brand awareness, dan perceived price terhadap purchase decision yang terjadi pada layanan Grabbike dari PT Grab Teknologi Indonesia atau lebih sering dikenal sebagai Grab. Pengaruh yang penulis ingin teliti adalah pengaruh sebagian atau parsial dan juga pengaruh bersamaan atau simultan. Jenis penelitian ini merupakan explanatory research yang mana menjelaskan hubungan kausal antara variabel-variabel yang diteliti dengan pengujian hipotesis. Penelitian ini menggunakan teknik non probability sampling dan metode purposive sampling pada 200 responden yang berdomisili di Kota Malang dengan karakteristik usia minimal 18 (delapan belas) tahun dan tentunya pernah atau sedang melakukan pembelian layanan Grabbike minimal 1 kali dalam seminggu. Dalam penelitian ini menggunakan aplikasi dari SPSS (Statistical Package for the Social Sciences) untuk pengujian regresi linear berganda. Pada penelitian ini ditemukan adanya pengaruh positif dan signifikan secara parsial maupun simultan dari setiap variabel brand image, brand awareness, dan perceived price terhadap purchase decision dimana variabel yang paling berpengaruh secara signifikan adalah brand image. Selain itu pada hasil pengujian adjusted R-squared ditemukan bahwa keberpengaruhan dari setiap variabel independen terhadap purchase decision konsumen Grabbike (Y) sebesar 60,1%.
KOMPARASI STRATEGI INVESTASI DENGAN PENDEKATAN MOVING AVERAGE CONVERGENCE DIVERGENCE (MACD), RELATIVE STRENGTH INDEX (RSI), DAN BUY AND HOLD
Authors: Setiani Okki Arnelia , Nugroho Dian Ari
Published: August 2024

The objective of this research is to identify returns generated from investment strategies that use Moving Average Convergence Divergence (MACD), Relative Strength Index (RSI), and Buy and Hold approaches applied by companies consistently listed on the LQ45 Index during the 2015-2020 period. The identification of the return can help determine strategies with the most optimal return along with the stocks. The sample was selected using purposive sampling with the criteria of companies whose stocks have never been suspended, were actively traded during the research period, and were consistently included in LQ45 Index. The results of the observations on the 26 sample companies have led to following findings. First, returns gained from MACD, RSI, and Buy and Hold are different. Second, Buy and Hold gives most optimal return average. Third, stocks with the most optimum return are BBCA, i.e. 79.16%. The return was gained through Buy and Hold strategy, a strategy that does not require many transactions.
PENGARUH DINAMIKA BURSA SAHAM ASING DAN MAKROEKONOMI TERHADAP INDEKS HARGA SAHAM GABUNGAN BURSA EFEK INDONESIA
Authors: Luthfiyah Viviani , Djazuli Atim
Published: August 2024

The purpose of this research is to identify the effects of the dynamics foreign stock exchange and macroeconomy on the composite stock price index of the Indonesia Stock Exchange. As macroeconomy consists of inflation, interest rate, exchange rate, and foreign exchange reserve, foreign stock exchange is observed form the stock price index of foreign countries as seen in their respective stock exchange during the period of 2016-2020. The IDX Composite fluctuates due to several factors such as macroeconomy and the economy of ASEAN countries. The population of this quantitative explanatory research is macroeconomic indicators and the composite stock price indices of ASEAN countries. Here secondary data consisting of monthly IDX Composite and monthly macroeconomic indicators released by Bank Indonesia in its website was used, which was then processed and descriptively analyzed in Statistical Product and Service Solution (SPSS). The results of the F-test indicate that simultaneous effects on the IDX Composite were found from each variable. Meanwhile, the results of the t test show that inflation, exchange rate, foreign exchange reserve, and the Philippine Stock Exchange (PSE) significantly affect the IDX Composite, while BI Rate, the Straits Times Index (STI), the Kuala Lumpur Stock Exchange.
ANALISIS KINERJA KEUANGAN BERDASARKAN METODE ECONOMIC VALUE ADDED (EVA) DAN MARKET VALUE ADDED (MVA)
Authors: Salsabila Ellen Elysia , Aisjah Siti
Published: August 2024

The objective of this research is to identify and analyze how financial performances are analyzed using Economic Value Added (EVA) and Market Value Added (MVA) at PT Temas Tbk in the period of before and during the Covid-19 pandemic. This research uses secondary data in forms of the company’s financial report of the 2017-2019 period representing the pre-pandemic condition and the 2020-2022 period representing the pandemic condition. This quantitative descriptive research finds that the financial performance of PT Temas Tbk prior to the pandemic was fluctuating to negative condition, as shown by the negative average values of EVA and MVA for the 2017-2019 period. then, during the pandemic, the company’s financial performance was increasing and was able to produce positive EVA values in the 2020-2022 period, followed by positive MVA values in 2021 and 2022.
ANALISIS PENGARUH RASIO LIKUIDITAS, PROFITABILITAS DAN SOLVABILITAS TERHADAP FINANCIAL DISTRESS
Authors: Nurhidayati Eny , Champaca Mychelia
Published: August 2024

Financial distress can be known as condition where the companies underwent a decline in their financial performance that could be seen by profits decreasing and the difficulity to pay all the obligations and their operational expenses both in short term or long term. This condition will also bring the companies to bankruptcy. This study is aimed to determine the influence of Liquidity Ratio, Provitability Ratio, and Solvability Ratio toward Financial distress on Hotels, Restaurants, and Tourism sub-sector Companies. The type of research used is causatif. The subject of this study are Hotels, Restaurants, and Tourism sub-sector Companies of the 2017-2021 period. The data collection method was carried out using no-probability sampling with the purposive sampling method. The data analysis used are Multiple Linear Regression Analysis and hypothesis testing with the help of  STATA ver. 14. The results shows that Liquidity Ratio measured by CR gives such a positive and significant influence toward Financial distress, Profitability Ratio measured by ROE gives such a positive and significant influence toward Financial distress and Solvalibility Ratio measured by DAR does not give any significant influence toward Financial distress.
Persistensi Laba Dan Konservatisme Akuntansi Sebelum Dan Selama Covid-19
Authors: Rahayu Novita Puji , Hariadi Bambang
Published: August 2024

This study analyzes the difference between earnings persistence and accounting conservatism before and during the pandemic. The object of this research includes all food and beverage companies listed on the Indonesia Stock Exchange (IDX) between 2017 and 2020. The samples consist of 15 companies selected from 32 through purposive sampling. The hypotheses were tested by paired sample t-test, and the data were analyzed by a comparative method utilizing SPSS software. The test results indicated that there was a significant difference in earnings persistence before and during the COVID-19 pandemic, but this was not the case for accounting conservatism, which remained relatively constant during the pandemic.
Abstrak
Tujuan dari penelitian ini adalah untuk memberikan pandangan dan analisis mengenai perbedaan persistensi laba dan konservatisme akuntansi pada masa sebelum dan selama pandemi. Objek dari penelitian ini adalah seluruh perusahaan makanan dan minuman yang terdaftar di BEI (Bursa Efek Indonesia) pada tahun 2017-2020. Dari 32 perusahaan sebanyak 15 perusahaan dijadikan sampel penelitian dengan menggunakan metode purposive sampling. Pengujian hipotesis dilakukan dengan menggunakan uji-t sampel berpasangan. Analisis data pada penelitian ini menggunakan metode komparatif dengan aplikasi SPSS. Hasil pengujian menunjukan bahwa terdapat perbedaan secara signifikan antara persistensi laba pada masa sebelum dan selama pandemi COVID-19 tetapi konservatisme akuntansi tetap relatif konstan.
Value Added of Financial Statements Based On Triple Bottom Line At Pt Wijaya Karya (Persero) Tbk
Authors: Ardy Kukuh Wilangga Muhammad , Saraswati Erwin
Published: August 2024

PT Wijaya Karya (Persero) Tbk is one of Indonesia's largest construction companies. The company manages projects that necessarily involve exploiting nature or clearing land for development in its practice. In today's business world, companies must consider not only focusing on the single bottom line (profit) but also on the surrounding environment (people) and community (planet). However, in practice, the triple bottom line as a measuring tool to calculate how big the company is in promoting the triple bottom line is limited to simply following the regulations, so this concept has not been carefully put forward. This study aims to determine whether the triple bottom line can persuade the company to produce added value focused not only on profits but also on the environment and stakeholders by using Economic Value Added (EVA) as a measuring tool to test the performance of the company's financial statements. This study uses quantitative methods to review PT's financial statements. Wijaya Karya (Persero) Tbk, researchers use EVA because it is the best tool for determining the company's added value rather than measuring tools such as ROE and ROI. This research got the result that PT. Wijaya Karya (Persero) Tbk can provide added value every year.
Abstrak
PT Wijaya Karya (persero) Tbk merupakan salah satu perusahaan konstruksi terbesar di Indonesia. Dalam praktiknya sendiri, perusahaan ini memiliki beberapa proyek yang mengharuskan untuk mengeksploitasi alam atau membuka lahan untuk perkembangan. Dalam dunia bisnis yang sudah modern ini, perusahaan tidak hanya berfokus dalam single bottom line (profit) melainkan juga harus meninjau kembali akan lingkungan sekitar (planet) dan komunitas (people). Namun, dalam praktiknya penggunaan triple bottom line sebagai alat ukur untuk menghitung seberapa besar perusahaan dalam mengedepankan triple bottom line hanyalah sebatas untuk mengikuti peraturan sehingga konsep ini masih belum dikedepankan dengan matang. dengan menggunakan Economic Value Added (EVA) sebagai alat ukur menguji performance dari financial statements perusahaan, penelitian ini ingin mengungkapkan apakah triple bottom line mampu untuk meyakinkan perusahaan menghasilkan nilai tambah yang tidak hanya berfokus pada keuntungan tetapi juga alam sekitar dan stakeholder. Penelitian ini menggunakan metode quantitative dalam mengkaji financial statements dari PT. Wijaya Karya (Persero) Tbk, peneliti menggunakan EVA dikarenakan EVA adalah alat yang paling baik dalam menentukan nilai tambah perusahaan daripada alat ukur seperti Return On Equity (ROE) dan Return On Investment (ROI). Penelitian ini mendapatkan hasil bahwa PT. Wijaya Karya (persero) Tbk mampu memberikan nilai tambah daripada setiap tahunnya.