Toward Motivation-igniting Society
Authors: Fukuda Shuichi 
Published: January 2025

The current Industrial Society was introduced by the Industrial Revolution, which is developed to satisfy our material needs. But what characterized humans is we changed four legs to two legs and started to walk. Thus, we were By escaping the constraints of having four legs, that is, the situation in which the center of gravity of the body is fixed, the center of gravity of the body can now be freely moved, which means that the body balance can now be freely selected. Thus, we became able to move the two legs, which had become hands, freely, and unlike when we had four legs and was only able to engage in activities that suited the current environment and situation, it was now able to create the environment and situation that it desired. Thus, it became possible to dream the future and we made efforts to make our dreams come true. But what we pursued was to satisfy our material needs. When we were four-legged, we could not satisfy our material needs such as food and lodging as we wish. In four-leg days, we were only able to take measures within the current situation. But by standing up and walking, we are now able to take diverse actions As we became free to move and it became easier to satisfy our material needs, our material needs became increasingly sophisticated. However, as Maslow pointed out, humans are not satisfied with just the fulfillment of their material needs, and over time they begin to desire the satisfaction of their spiritual needs, and as he pointed out, ultimately we aim for self- actualization.Deci and Ryan proposed Self-Determination Theory and they pointed out that we get the maximum happiness and the feeling of achievement, when we achieve the job in our own way, which is internally motivated. In the Industrial Society product matters, so productivity and product performance were important. Therefore, we introduced mass production and we paid our efforts to improve product performance.Industrial society satisfied our material needs but not mental needs, and as everybody knows, society shifts from one to another. The industrial society is coming to an end, and various problems emerge. The biggest problem is excessive energy consumption. We cannot keep supplying it. AI has been discussed as a solution, but AI also consumes a huge amount of energy.Another big problem is aging is progressing rapidly in the developed countries. In the developing countries, population is increasing, but they have a problem of literacy, so we cannot secure workforce.Thus, we need to design and develop a new society for the next generation.The important point in the above discussion is how we can make our life self-sustaing and make our dreams come true. In the current product- centric ndustrial Society, objective quantification is important. But to achieve Self-actualization, what is needed is subjectiveness. It is qualitative, but we need to make decisions. It is a matter of strategy. The current society looks for better techniques.To express it another way, our society now is running on Euclidean approach. But next society calls for Non-Euclidean approach. So, we introduced Mahalanobis Distance and using this measure, we classified patterns, which we used for detecting emotion from face and succeeded in immediate detection. In short, it enables us to look forward to tomorrow with great enthusiasm, hoping that things will progress even further. Therefore, even the elderly can live looking forward to tomorrow.