bluuebunny/crossref_metadata_2025 huggingface dataset:
Discriminant Analysis of a Theory on Nigeria Poverty/Corruption Incidence 1999-2015
Authors: AKO Rose Mbatomon
Published: October 2016

This paper employs a two-stage analysis to test the efficacy of a quantitative Corruption Index theorized to double as poverty rate in Nigeria. The quantified corruption seems to peak with each democratic election cycle, singly explains 37.9% of variations in real gross domestic product (RGDP) for the economy and is statistically significant at 5 per cent level with expected negative signs. The analysis shows all the predictors are relevant to discriminating between the groups of years where development rates in the Nigerian economy (RGDP) indicate Nigerians are poor, very poor or in abject poverty with expenditure of the national assembly producing highest value F.  62.5% is the overall discriminant model fit and the model excels at identifying group1 (abject poverty) both in the original and cross-validated cases which report 100% correct classification. From the evidence, the dual face of poverty/corruption theorized by this paper for Nigeria may be considered on two fronts: as human beings are both agents and beneficiaries of development, human beings are also both agents and beneficiaries of corruption.  Despite touted growth in the past decade, evidence indicates the well-being of a majority of Nigerians did not improve and we may assume that economic growth is not the only legitimate measure of development for Nigeria and that capturing the aspects of poverty/corruption is important. The theory’s explanation not only works in principle but also meets with some quantitative success and could serve as the basis for further empirical investigations of the corruption/poverty incidence in Nigeria. The paper therefore recommends government minimize general administrative expenditure and the expenditure of the national assembly to boost economic development and reduce the poverty/corruption incidence in Nigeria.
SOBRE O TEMPO DE INCUBAÇÃO NA VIVÊNCIA COMUNICACIONAL: Em defesa de uma pesquisa das sensações no campo da comunicação.
Authors: Marcondes Filho Ciro
Published: October 2016

RESUMOO ensaio em questão propõe um procedimento de pesquisa para que se possa estudar a comunicação em todas as suas modalidades, seja ela eletrônica, de massa ou interpessoal. Para tanto, sugere três momentos do processo investigativo caracterizados pelo vivenciar o fato comunicacional, observar suas reverberações sobre aquele que o vivencia e elaborar a partir disso um relato consistente, que servirá para dar substância às necessidades epistemológicas da área. Distancia-se dos estudos da ciência cognitiva e da chamada "pesquisa de recepção" por buscar um componente filosófico e qualitativo na experiência comunicacional. PALAVRAS-CHAVE:  Comunicação; fruição; incubação; sensação.  ABSTRACTThe essay proposes a research procedure so that we can study the communication in all its forms, be it electronics, mass or interpersonal. To this goal, it suggests three stages of the investigation process characterized by experience the communicative fact, observe its reverberations on the one who experiences and work out from there a consistent report that will serve to give substance to the epistemological needs of the area. It takes distance from studies of cognitive science and so-called "reception research" to seek a philosophical and qualitative component in the communication experience. KEYWORDS: Communication; enjoyment; incubation; feeling.  RESUMENEl ensayo en cuestión propone un procedimiento de encuesta para que se pueda estudiar la comunicación en todas sus modalidades, sea ella electrónica, de masa o interpersonal. Por lo tanto, sugiere tres momentos del proceso investigativo caracterizados por vivir el hecho de la comunicación, observar sus reverberaciones sobre aquel que lo vive y elaborar a partir de eso um relato consistente, que servirá para dar apoyo a las necesidades epistemológicas de la área. Distanciase de los estudios de la ciencia cognitiva y de la llamada "encuesta derecepción" por buscar un componente filosófico y cualitativo en la experiencia de comunicación. PALABRAS CLAVE: La comunicación; la fruición; la incubación; la sensación.
COMPORTAMENTOS DE MOVIMENTO ANTES E DEPOIS DA CENSURA PRÉVIA: táticas e estratégias
Authors: Hohlfeldt Antonio
Published: October 2016

O trabalho utiliza os conceitos de tática e estratégia, de Michel de Certeau, para estudar e analisar os diferentes comportamentos adotados pelos editores do jornal Movimento, antes e depois da suspensão da censura prévia àquela publicação. Movimento sofreu a censura prévia desde seu nascimento, em 30 de junho de 1975, ao longo de 154 edições. Numa e noutra situação, os editores de Movimento apresentaram comportamentos diversos, quer resistindo à violência da censura, quer denunciando-a. Este trabalho procura entender o porquê de tais comportamentos e o que eles produziram junto a seus leitores e na sociedade brasileira. Para isso, o artigo examina diferentes edições do jornal, antes e depois da edição 154, de 12 de junho de 1978, quando a publicação comunicou a seus leitores a nova situação vivida pelo jornal.  PALAVRAS-CHAVE: História da imprensa brasileira; imprensa alternativa; Movimento; tática; estratégia.  ABSTRACT: This paper use the differents Michel De Certeau’ concepts of tactic and strategy to study and analise behaviors of Movimento’ editors, before and after the previous censure suffered by that newspaper. Movimento has suffered previous censure since his birthday, 1975, June, 30, during 154 issues. In each situation, the Movimento’ editors had different behaviors, resisting to the censure or in denunciation of it. This paper try to understand these behaviors and what its produce in readers and Brazilian society. The paper take different issues of the newspaper, after and before the 154 ediction (1978, June, 12), when the paper communicate to his readers the new situation.   KEYWORDS: Brazilian press history; underground press; Movimento; tactic; strategy.  RESUMENEl trabajo utiliza los conceptos de táctica y estrategia, de Michel de Certeau, para estudiar y analizar los diferentes comportamientos adoptados por los editores del periódico Movimento, antes y después de la suspensión de la censura previa a aquella publicación. Movimento sufrió la censura previa desde su nacimiento, en 30 de junio de 1975, a lo largo de 154 ediciones. En una y otra situación, los editores de Movimento presentaron comportamientos diversos, sea resistiendo a la violencia de la censura, sea   denunciandola. Este trabajo busca entender el porqué de tales comportamientos y lo que ellos producían junto a sus lectores y en la sociedad brasileña. Para eso, el artículo examina diferentes ediciones de el periódico, antes y después de la edición 154, de 12 de junio de 1978, cuando la publicación comunicó a sus lectores la nueva situación vivida por el periódico. PALABRAS CLAVE: Historia de la prensa brasileña; prensa alternativa; Movimento;  táctica; estratégia.
PARA ENTENDER A CIBERCULTUR@ NA PRÁTICA. Reflexões a partir de investigação na Comunidade Emergente de Conhecimento Local La Otra Mina de Charcas, SLP-México
Authors: Krohling Peruzzo Cicilia Maria
Published: October 2016

RESUMOO trabalho analisa o processo de desenvolvimento da cibercultur@ da CECL La Otra Mina. O objetivo é discutir a cibercultur@ na prática a partir da experiência da Comunidade Emergente de Conhecimento Local (CECL) La Otra Mina de Charcas, em San Luis Potosi (SLP), México. O estudo foi realizado com base em pesquisa bibliográfica e documental, além de um estudo exploratório e pesquisa de campo. Conclui-se que as culturas de informação, de comunicação e de conhecimento se constituem de forma integrada, porém crescem e se desenvolvem no ritmo da própria comunidade. PALAVRAS CHAVE: Cibercultur@. Comunicação comunitária. Comunidade Emergente de      Conhecimento Local. Organização comunitária. Nossotrifição.  RESUMENEl trabajo analiza el proceso de desarrollo de la cibercultur@ de la CECL La Otra Mina. El objetivo es discutir la cibercultur@ en la práctica partiendo de la experiencia de la Comunidad Emergente de Conocimiento Local (CECL) La Otra Mina de Charcas, en San Luis Potosi (SLP), México. El estudio fui realizado en base en investigación bibliográfica y documental, además de un estudio exploratorio e investigación en el campo. Se concluye que las culturas de información, de comunicación y de conocimiento se constituyen de forma integrada, entretanto crecen y se desarrollan en el ritmo de la comunidad misma. PALABRAS CLAVE: Cibercultur@. Comunicación comunitaria. Comunidad Emergente de      Conocimiento Local. Organización comunitaria. Nosotrificación.  ABSTRACTThis work analyses the process of development of cybercultur@ of the ECLK La Otra Mina. The objective is to discuss cybercultur@ in practice from the experience of the Emerging Community of Local Knowledge La Otra Mina of Charcas, in San Luis Potosi (SLP), Mexico. The study was conducted based on bibliographic and documental research, as well as through exploratory study and field research. We conclude that the cultures of information, communication and knowledge are constituted in an integrated manner, but grow and develop at the pace of the community. KEYWORDS: Cybercultur@. Community communication. Emerging Community of Local Knowledge. Community organization.
‘PUBLIC COMMUNICATION’ EDUCATION AND EXTENSION: civic skills to talk and act on polis
Authors: Matos e Nobre Heloiza Helena , Nobre Guilherme Fráguas
Published: October 2016

ABSTRACTAcademia has a triple mission: research, education, and extension. This paper deals with ‘public communication’ as a matter for education and extension. The idea is that there is no citizenship or democracy without the training on ‘public communication’ abilities. Only citizens who are able to speak and act at the public sphere can participate on the social life. Such abilities are twofold: parliamentary (how to speak) and executive (how to act). The paper shows how is possible to effectively communicate through silent acts, as well as how ‘public communication’ can have a “dark side of the force”. Finally, it states that all ‘public communication’ should lead to peaceful living and social cohesion. KEYWORDS: public communication; education; extension; training; civic skills.  RESUMOA Academia tem uma tripla missão: pesquisa, educação e extensão. Este artigo trata da "comunicação pública" como uma questão de educação e extensão. A ideia é que não há cidadania ou democracia sem um treinamento em habilidades de ‘comunicação pública'. Apenas os cidadãos que são capazes de falar e agir na esfera pública podem participar na vida social. Essas habilidades são de dois tipos: parlamentar (como falar) e executivo (como agir). O artigo mostra como é possível comunicar de forma eficaz através de atos silenciosos, bem como a «comunicação pública» pode ter um "lado negro da força". Finalmente, afirma que toda "comunicação pública" deve levar a uma convivência pacífica e à coesão social. PALAVRAS-CHAVE: comunicação pública; Educação; extensão; Treinamento; competências cívicas.  RESUMENLa academia tiene una triple misión: investigación, educación y extensión. Este trabajo se ocupa de la ‘comunicación pública’ como una cuestión de educación y extensión. La idea es que no hay democracia ni ciudadanía sin el entrenamiento en habilidades de ‘comunicación pública’. Sólo los ciudadanos que son capaces de hablar y actuar en la esfera pública pueden participar en la vida social. Tales habilidades son de dos tipos: parlamentaria (hablar) y ejecutiva (actuar). El documento muestra cómo es posible comunicarse de manera efectiva a través de actos silenciosos, así como la ‘comunicación pública’ puede tener un "lado oscuro de la fuerza". Por último, se establece que toda ‘comunicación pública’ debe conducir a una vida pacífica y a la cohesión social. PALABRAS-CLAVE: comunicación pública; educación; extensión; entrenamiento; habilidades cívicas.
NOVOS OLHARES SOBRE A COMUNICAÇÃO E SUAS TEORIAS
Authors: Menezes Verônica Dantas , Porto Junior Francisco Gilson Rebouças , Moraes Nelson Russo de
Published: October 2016

A abordagem teórico-metodológica foi desde o início dos primeiros estudos sobre os meios de comunicação, um gargalo, o qual caminhou por diversas fases. Atualmente, ainda nos deparamos com problemas e dificuldades de pesquisadores da graduação e pós-graduação para desenvolver pesquisas na área. Assim, uma das mais recentes ciências continua a explorar seu objeto, e, consequentemente, teorias, conceitos e métodos. O dossiê que acaba de se estruturar surge da observação de se repensar, recontextualizar e indicar novos olhares sobre conceitos clássicos e correntes teóricas da comunicação, em uma tentativa de olhar “mesmo no diferente e de diferente no mesmo”, bem como instigar a reflexão sobre o aporte de teorias por parte dos pesquisadores que ainda mantém um olhar raso, não conectado com as vertiginosas mudanças na produção e no consumo midiático. Sobretudo, convém aos docentes e pesquisadores inseridos nas escolas de Comunicação um esforço no sentido de atualizar-se diante destas mudanças a fim de se engajar melhor nos projetos de seus discentes.
 
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O HIBRIDISMO CULTURAL APLICADO À MÍDIA BRASILEIRA
Authors: Anjos Ana Carolina Costa dos , Ertzogue Marina Haizenreder
Published: October 2016

RESUMOO artigo apresenta um desenredar do conceito de hibridização cultural e sua relação intersticial com a mídia, sobretudo em um contexto de nação, no caso, o Brasil. Todavia, por compreender que há uma complexidade e abrangência semântica, social e histórica acerca dos termos cultura e hibridismo (quiçá hibridismo cultural) é que se propõe apresentar as acepções dos termos, fazendo um recorte, no qual se reporta às ideias centrais dos mesmos dentro de uma perspectiva dos estudos pós-coloniais imbuída das teorias da comunicação, para então deslindar a participação da mídia tanto como elemento constituinte desta realidade social como o que ‘ancora’ essa construção de hibridismos culturais. PALAVRAS-CHAVE: Hibridismo Cultural. Discurso Midiático. Brasil  ABSTRACTThis article unravels the concept of cultural hybridization and its interstitial relation to the media, especially in a national context, in this case, Brazil. However, as we understand the semantic, social and historical complexity and coverage of the terms culture and hybridism (perhaps cultural hybridism), we propose to present the meanings of this terms, providing a view which reports to the central idea of this meanings within the perspective of colonial studies imbued with the communication theories to unravel the participation of the media as a constituent of this social reality as what anchors the built of cultural hybridism KEYWORDS: Cultural Hybridism. Media Discourse. Brazil.  RESUMENEl artículo presenta un desenmarañar del concepto de hibridismo cultural y su relación intersticial con los medios de comunicación, especialmente en un contexto de nación, en el caso, Brasil. Aún, por la compresión que hay una complexidad y un alcance semántico, social e histórico acerca de los termos cultura e hibridismo (tal vez hibridismo cultural) es que se propone presentar las representaciones de los termos, haciendo un recorte, en el cual se informe las ideas centrales de los mismos adentro de una visión de los estudios poscolonial imbuido de las teorías de la comunicación para entonces deslindar la participación de los medios de comunicación como elemento constituyente de esta realidad social como lo que ‘soporta’ esa construcción de hibridismos culturales. PALABRAS CLAVE: Hibridismo Cultural, Discurso de los Medios de Comunicación, Brasil.
COMUNICAÇÃO DE CRISE NA PUBLICIDADE: Marcas, Prosumers e Mediações
Authors: Rett Lucimara
Published: October 2016

A comunicação de crise já está incorporada à comunicação corporativa, entretanto, mais efetivamente aplicada na assessoria de imprensa das empresas. A Professora Doutora Karine Berthelot-Guie, da Université de Paris-Sorbonne, na França, traz o conceito para a publicidade, o que desperta o interesse de investigação desse novo desafio para as marcas no cenário de convergência e cultura participativa. A título de estudo exploratório, este trabalho apresenta alguns exemplos em que a manifestação das marcas são interpeladas, nesse contexto, por diferentes tipos de mediação ressignificados pelo receptor, quais sejam: mediações espaciais, humanas e virtuais. PALAVRAS-CHAVE: Publicidade; Marcas; Mediações; Prosumers; Comunicação de Crise. ABSTRACTThe crisis communications is already integrated to the corporate communications, although it is more effectively applied in media relations offices. PhD Professor Karine Berthelot-Guide, from Paris-Sorbonne University, in France, brings the concept to advertising, which increases the interest in this new research challenge for brands in the context of convergence and participatory culture. As an exploratory study, this paper presents some examples where the brand manifestations are challenged by different kinds of mediation reinterpreted by the receiver, namely: space, human and virtual mediations. KEYWORDS: Advertising; Brands; Mediations; Prosumers; Crisis Communication.  RESUMENLa comunicación de crisis ya se ha incorporada a la comunicación corporativa, entretanto, se aplica efectivamente en la asesoría de prensa de las empresas. La profesora Doctora Karine Berthelot-Guie, de la Universidad de la Sorbona-Paris, en Francia, introdujo el concepto para el campo de la publicidad, lo que despierta el interés para la investigación de ese nuevo desafío para las marcas en un escenario de convergencia y cultura participativa. A modo de estudio exploratorio, este trabajo presenta algunos ejemplos en que la manifestación de esas marcas resulta interpelada, en ese contexto, por diferentes tipos de mediaciones resignificadas por el receptor, ya sea mediaciones espaciales, humanas y virtuales. PALABRAS CLAVE: Publicidad; Marcas; Mediaciones; Prosumers; Comunicación de crisis.
ALCANCES E LIMITES DA PUBLICIDADE SOB A PERSPECTIVA DA TEORIA SOCIAL DE NIKLAS LUHMANN
Authors: Drigo Maria Ogécia
Published: October 2016

Este artigo tem como contexto a publicidade e o pensamento comunicacional e objetiva avaliar os alcances e limites da publicidade, no contexto contemporâneo, sob a perspectiva da Teoria Social de Niklas Luhmann, a qual permite o redimensionamento da relação entre comunicação e sociedade, bem como da noção de representação, colocando-se, portanto, na contramão de teorias da comunicação bem assentadas na área da comunicação. Para tanto, apresentam-se reflexões sobre a publicidade na confluência do pensamento comunicacional e aspectos da teoria mencionada, com ênfase no conceito de heterorreferência, seguido de exemplos envolvendo o sistema das marcas e a publicidade. A importância desse artigo está na possibilidade de repensar a publicidade e seus atributos em função do fluxo das diversas correntes do pensamento comunicacional estabelecidas.PALAVRAS-CHAVE: Publicidade. Pensamento Comunicacional. Niklas Luhmann. Autopoiese. Heterorreferência.  ABSTRACTAs its context, the present paper addresses advertising and the communicational thought, and it aims to assess both the scopes and limits of advertising, within the contemporaneous context, in the perspective of Niklas Luhmann Social Theory, which allows redimensioning both the relation between communication and society and of the notion of representation, therefore, counterposing the well-established communication theories within the communicational universe. Thereto, one presents reflections on advertising at the confluence of the communicational thought and some aspects of the referred theory, with an emphasis on the concept of heteroreference, followed by examples that involve the trademark system and advertising. The importance of the present paper lies upon the possibility of reconceiving* advertising and its attributes, in relation to the flux of several already established lines of communicational thought. KEYWORDS: Averstising. Communicational thought. Niklas Luhmann. Autopoiesis. Heteroreference.  RESUMENEste artículo abarca en su contexto la publicidad y el pensamiento comunicacional y tiene como objetivo evaluar los alcances y límites de la publicidad, en contexto contemporáneo, bajo la Teoría Social de Niklas Luhmann, que permite dimensionar nuevamente la relación entre comunicación y sociedad, así como la noción de representación, por lo tanto se pone a contramano de teorías de la comunicación ajustadas al medio comunicacional. Se presentan, para ello, reflexiones sobre la publicidad en la confluencia del pensamiento comunicacional y aspectos de la teoría que aquí se nombra, con énfasis en el concepto de hetero referencia, al que siguen ejemplos que incluyen el sistema de las marcas y la publicidad. La importancia de este artículo está en la posibilidad de que se reflexione sobre la publicidad y sus atributos en función del flujo de las diversas corrientes que se establecen en el pensamiento comunicacional. PALABRAS CLAVE: Publicidad. Pensamiento Comunicacional. Niklas Luhmann. Autopoiesis. Hetero referencia.
COMUNICAÇÃO PÚBLICA E CIDADANIA A PARTIR DAS CONTRIBUIÇÕES DA ECONOMIA POLÍTICA DA COMUNICAÇÃO
Authors: Pinheiro Mary Sandra Landim , Dourado Jacqueline Lima
Published: October 2016

RESUMOEste trabalho tem como objetivo trazer uma discussão teórica da Comunicação Pública e da Cidadania sob o viés da Economia Política da Comunicação, um campo que abrange questões relacionadas entre o mercado de comunicação, Estado e sociedade. A partir do conceito trabalhado por alguns estudiosos que ampliam as discussões sobre as temáticas é traçada uma definição de Comunicação Pública e Cidadania, posteriormente são elencadas pesquisas que aliam a lógica do público ao jornalismo diante de questões econômicas em meio aos produtos que circulam no espaço televisivo, levando em consideração a comunicação pública como um mecanismo de resistência na esfera comunicacional.PALAVRAS-CHAVE: Economia Política da Comunicação; Comunicação Pública; Cidadania.  ABSTRACTThis work aims to bring a theoretical discussion of Public Communication and Citizenship under the bias of the Political Economy of Communication , a field that addresses issues between the communication market , state and society. From the concept worked by some scholars that expand discussions on the issues is drawn a definition of Public Communication and Citizenship , they are subsequently listed research that combine the logic of public journalism on economic issues among the products circulating in the television space taking into account public communication as a mechanism of resistance in the communication sphere. KEYWORDS: Political Economy of Communication; Public communication; Citizenship.  RESUMENEste trabajo tiene como objetivo reunir una discusión teórica de Comunicación Pública y Ciudadanía bajo el sesgo de la Economía Política de la Comunicación , un campo que se ocupa de situaciones entre el mercado de la comunicación , el estado y la sociedad. Desde el concepto trabajado por algunos estudiosos que amplían las discusiones sobre los temas hasta la  proyección de una definición de Comunicación Pública y Ciudadanía , que posteriormente se enumeraran en la  investigación que combinan la lógica del periodismo público sobre temas económicos entre los productos que circulan en el espacio de la televisión teniendo en cuenta la comunicación pública como un mecanismo de resistencia en la esfera de comunicación . PALABRAS CLAVE: Economía Política de la Comunicación;  Comunicación  Pública; Ciudadanía.
ESPAÇO, FAMÍLIA E TRABALHO: a publicidade de um país em transformação
Authors: Pompeu Bruno
Published: October 2016

As imensas transformações por que o Brasil vem passando na última década – ligadas, como se sabe, ao consumo – têm trazido grandes desafios ao marketing e, consequentemente, à publicidade. Este trabalho pretende discutir, a partir de um olhar interpretativo, como esse novo panorama sociocultural tem se manifestado em termos sígnicos na propaganda brasileira, subvertendo questões básicas, como segmentação demográfica e posicionamento. A partir da perspectiva analítica da semiótica e com os referenciais teóricos da antropologia do consumo, discutimos de que maneira os imaginários da elite e do popular se manifestam na publicidade brasileira atual, demarcando dois mundos que se completam entre si, entre os quais se transita e a partir dos quais talvez se possa compreender as dinâmicas do consumo contemporâneo. PALAVRAS-CHAVE: consumo; marketing; publicidade; segmentação; semiótica.  ABSTRACTThe immense transformations that Brazil has undergone in the last decade - connected, as it is known, to the consumption - have brought great challenges to marketing and advertising. This paper intends to discuss, from an interpretive look, how this new socio-cultural panorama has manifested itself in terms of sign in the Brazilian advertising, subverting basic issues such as demographic segmentation and positioning. From the analytical perspective of semiotics along with the theoretical references of the anthropology of consumption, we examine how the imaginary of the elite and the popular unfold in the current Brazilian advertising, delimiting two worlds that complete one another, between which transitions are allowed and from which maybe we can understand the dynamics of the contemporary consumption. KEYWORDS: consumption; marketing; advertising; segmentation; semiotics.  RESUMENLas inmensas transformaciones que Brasil ha experimentado en la última década - conectadas, como se sabe, al consumo - han traído grandes desafíos a la comercialización y por lo tanto a la publicidad. En este trabajo se analiza, desde una mirada interpretativa como este nuevo panorama sociocultural se ha manifestado en términos de signos en la publicidad brasileña, subvirtiendo cuestiones básicas tales como la segmentación demográfica y posicionamiento. Desde el punto de vista analítico de la semiótica y con el marco teórico de la antropología del consumo, discutimos de qué manera se manifiestan los imaginarios de la élite y del popular en la publicidad brasileña actual, lo que delimita dos mundos que se completan entre sí, entre los que se transita y de los cuales tal vez podemos entender la dinámica del consumo contemporáneo. PALABRAS CLAVE: consumo; marketing; publicidad; segmentación; semiótica.
FORMACIÓN DE COMPETENCIAS PROFESIONALES EN LA UNIVERSIDAD PÚBLICA, UNA VISTA PANORÁMICA DESDE LA GLOBALIZACIÓN
Authors: González Claudia Ávila
Published: October 2016

RESUMENEl trabajo ofrece los resultados de la investigación denominada “La formación de competencias profesionales en escenarios de globalización. El papel de la Universidad Pública”, misma que analiza la formación de competencias tanto teóricas como prácticas y actitudinales necesarias para llevar a cabo un buen desempeño profesional y dar cuenta del compromiso social que conlleva haberse formado en una institución pública. Se analizan las competencias que la UNESCO, la Organización para la Cooperación y el Desarrollo Económico (OCDE) y el Informe Delors proponen para ser desarrolladas por la educación superior, de manera que un grupo de egresadas pueden autoevaluar cuál fue la participación de la Universidad en contraposición con lo aprendido a lo largo de la vida. PALABRAS CLAVE: Competencias, Competencias Unesco, Competencias OCDE, Competencias Delors, Universidad Pública.  RESUMO O artigo apresenta os resultados da pesquisa nomeada “A formação das competências profissionais nos cenários da globalização. O papel da Universidade Pública”, aonde se analisa as formações de habilidades e atitudes teóricas e práticas necessárias para realizar um ótimo desempenho profissional, além do compromisso social envolvido pelo fato de ter-se formado numa instituição pública. Também se analisam as competências propostas pela UNESCO, a Organização para a Cooperação e Desenvolvimento Económico (OCDE) e o Relatório Delors propor para se desenvolver pelo ensino superior, de modo que um grupo de graduados poderem auto avaliar qual foi a participação da Universidade ao invés do que eles aprenderam ao longo da vida. PALAVRAS-CHAVE: Competências, Competências UNESCO, as Competências da OCDE, as Competências Delors, Universidade pública. ABSTRACTThe article provides the results of the research  “Training professional skills by public university, a panoramic view of globalization”,  which analyze training of theoretical, practical and attitudinal competences in order to achieve a professional expertise and to demonstrate the social commitment implied in subjects that have been educated in a public education institution. Furthermore, are analyzed the competences approached by United Nations Educational, Scientific and Cultural Organization (UNESCO), Organization for Economic Cooperation and Development (OECD) and the Delors Report, in order to be developed by Higher Education Institutions, so as to a group of graduated can self-assess their own participation at University as opposed to long-life learning. KEYWORDS: Skills, UNESCO skills, OECD skills, Delors skills, Public University.
FORMAÇÃO, JORNALISMO ESPECIALIZADO E COMUNICAÇÃO ORGANIZACIONAL: uma entrevista com Wilson Bueno
Authors: Porto Junior Francisco Gilson Rebouças
Published: October 2016

Entrevista realizada em 30 de agosto de 2016, com o Wilson da Costa Bueno, professor do Programa de Pós-Graduação em Comunicação Social da UMESP - Universidade Metodista de São Paulo (mestrado e doutorado) e ex-professor de Jornalismo (Jornalismo Científico, Jornalismo e Saúde, Jornalismo em Agribusiness e Meio Ambiente) da Escola de Comunicações e Artes da USP. O prof. Bueno foi presidente da Associação Brasileira de Jornalismo Científico (ABJC), coordena e participa ativamente de grupos de discussão nas áreas de Jornalismo Científico, Comunicação Empresarial e Jornalismo Ambiental. Foi o primeiro doutor em Jornalismo Científico do Brasil.
Uncertainty Assessments of Satellite Derived Rainfall Products
Authors: Kimani Margaret , Hoedjes Joost , Su Zhongbo
Published: November 2016

Accurate and consistent rainfall observations are vital for climatological studies in support of better planning and decision making. However, estimation of accurate spatial rainfall is limited by sparse rain gauge distributions. Satellite rainfall products can thus potentially play a role in spatial rainfall estimation but their skill and uncertainties need to be under-stood across spatial-time scales. This study aimed at assessing the temporal and spatial performance of seven satellite products (TARCAT (Tropical Applications of Meteorology using SATellite and ground-based observations (TAMSAT) African Rainfall Climatology And Time series), Climate Hazards Group InfraRed Precipitation with Station data (CHIRPS), Tropical Rainfall Measuring Mission (TRMM-3B43), Climate Prediction Center (CPC) Morphing (CMORPH), the Precipitation Estimation from Remotely Sensed Information using Artificial Neural Networks- Climate Data Record (PERSIANN-CDR), CPC Merged Analysis of Precipitation (CMAP) and Global Precipitation Climatology Project (GPCP) using gridded (0.05o) rainfall data over East Africa for 15 years(1998-2012). The products’ error distributions were qualitatively compared with large scale horizontal winds (850 mb) and elevation patterns with respect to corresponding rain gauge data for each month during the ‘long’ (March-May) and ‘short’ (October-December) rainfall seasons. For validation only rainfall means extracted from 284 rain gauge stations were used, from which qualitative analysis using continuous statistics of Root Mean Squared Difference, Standard deviations, Correlations, coefficient of determinations (from scatter plots) were used to evaluate the products’ performance. Results revealed rainfall variability dependence on wind flows and modulated by topographic influences. The products’ errors showed seasonality and dependent on rainfall intensity and topography. Single sensor and coarse resolution products showed lowest performance on high ground areas. All the products showed low skills in retrieving rainfall during ‘short’ rainfall season when orographic processes were dominant. CHIRPS, CMORPH and TRMM performed well, with TRMM showing the best performance in both seasons. There is need to reduce products’ errors before applications.
Improvement of Machining Performance of Small-Diameter End Mill by Means of Micro- and Nanometer-Scale Textures
Authors: Kawasegi Noritaka ,   Central Research Institute, Toyama Industrial Technology Center, Sugimori Hiroshi , Morita Noboru , Sekiguchi Toru ,   ,,   Machinery and Electronics Research Institute, Toyama Industrial Technology Center, Toyama, Japan,   Graduate School of Engineering, Chiba University, Chiba, Japan,   NACHI-FUJIKOSHI CORP., Toyama, Japan
Published: November 2016

The purpose of this study is to develop novel cutting tools with micro- or nanoscale textures on their surfaces. Texturing micro- or nanoscale features on a surface allows us to control the tribological characteristics of the tool. For this research, textures were applied to end mills with a diameter of 0.5 mm using a femtosecond laser, and milling experiments were conducted on aluminum alloy to evaluate the developed tools. The applied texture decreased the cutting forces. This effect depends on the shape of the texture: groove textures are more effective for reducing friction and the resultant cutting forces. Periodic textures fabricated through the interference of the laser were effective at reducing the adhesion of the work material. A larger effect was obtained for shallow and large pitch textures. The results indicate that the proposed method is effective at improving the machining performance of small-diameter end mills.
Fabrication of High Aspect Ratio Silicon Nanostructure with Sphere Lithography and Metal-Assisted Chemical Etching and its Wettability
Authors: Moronuki Nobuyuki ,   Tokyo Metropolitan University, Phan Nguyen , Keyaki Norito ,   ,,   Mitsubishi Plastics, Inc.
Published: November 2016

Metal-assisted chemical etching (MACE) is a site-selective etching process produced by a catalyst reaction at the interface between noble metal and silicon. This paper aims to make clear the applicability of sphere lithography and MACE to the fabrication of high aspect ratio Si nanostructures. The capacity to control the etched profiles and the scale extension are investigated. First, silica particles (e.g. φ1 μm) were self-assembled on a Si substrate. After the reduction of particle size via argon ion bombardment, a gold layer was deposited using the particles as a mask. The substrate was then etched with a mixture of hydrofluoric acid and hydrogen peroxide. It was found that an array of nanopillars with a regular pitch, good separation, and an aspect ratio of about 52 was produced. The effects of MACE conditions on final profiles were clarified. A limitation of this approach is the small (several millimeters) area fabricated due to the dependence on the vacuum technique (ion bombardment, Au deposition), and the size of the area limits its practical applications. Thus, Ag nanoparticles (e.g. φ150 nm) were applied. The relationship between the concentration of the Ag suspension, the Ag assembled layer, and the morphology of MACE structures was made clear. A spray method was applied to extend the deposited area of Ag particles up to φ100 mm. Finally, the effects of the cross-sectional profile on the contact angle of a water droplet were examined. By applying a high aspect ratio nanostructure on the substrate, the water contact angle increased up to 153 degrees while that without the structure is 58 degrees.
Numerical inversion of a characteristic function: An alternative tool to form the probability distribution of output quantity in linear measurement models
Authors: Witkovsky Viktor
Published: November 2016

Measurement uncertainty analysis based on combining the state-of-knowledge distributions requires evaluation of the probability density function (PDF), the cumulative distribution function (CDF), and/or the quantile function (QF) of a random variable reasonably associated with the measurand. This can be derived from the characteristic function (CF), which is defined as a Fourier transform of its probability distribution function. Working with CFs provides an alternative and frequently much simpler route than working directly with PDFs and/or CDFs. In particular, derivation of the CF of a weighted sum of independent random variables is a simple and trivial task. However, the analytical derivation of the PDF and/or CDF by using the inverse Fourier transform is available only in special cases. Thus, in most practical situations, a numerical derivation of the PDF/CDF from the CF is an indispensable tool. In metrological applications, such approach can be used to form the probability distribution for the output quantity of a measurement model of additive, linear or generalized linear form. In this paper we propose new original algorithmic implementations of methods for numerical inversion of the characteristic function which are especially suitable for typical metrological applications. The suggested numerical approaches are based on the Gil-Pelaez inverse formulae and on using the approximation by discrete Fourier transform and the fast Fourier transform (FFT) algorithm for computing PDF/CDF of the univariate continuous random variables. As illustrated here, for typical metrological applications based on linear measurement models the suggested methods are an efficient alternative to the standard Monte Carlo methods.
Homotopy analysis method for the solution of lubrication of a long porous slider
Authors: Awati Vishwanath B. , Jyoti Manjunath
Published: October 2016

In this article, the lubrication of a long porous slider in which the fluid is injected into the porous bottom is considered. The similarity transformations reduce the governing problem of Navier-Stokes equations to coupled nonlinear ordinary differential equations which are solved by HAM. Solutions are obtained for much larger values of Reynolds number compared to analytical and numerical methods. The results comprise good agreement between approximate and numerical solutions. HAM gives rapid convergent series solutions which show that this method is efficient, accurate and has advantages over other methods. Further, homotopy-pade’ technique is used to accelerate the convergence of series solution.
Acetabular Osteoarticular Allograft After Ewing Sarcoma Resection: A 15-Year Follow-up
Authors: Riff Andrew J. , Gross Christopher E. , Foucher Kharma C. , Kuo Ken N. , Gitelis Steven
Published: November 2016

Case:

A 4-year-old girl with Ewing sarcoma of the periacetabular region had been treated with neoadjuvant chemotherapy followed by resection and osteoarticular allograft reconstruction with an adult hemipelvis. At 15 years postoperatively, she remained disease-free with remarkable functionality. She had minimal groin pain and could walk an unlimited distance. Radiographs demonstrated union at the anastomotic junctions. The allograft, which had been considerably oversized 15 years ago, was now identical in size to the contralateral ilium.

Conclusion:

Osteoarticular allograft remains one of the best reconstructive options following hemipelvectomy in the pediatric population because of its potential durability and its capacity to restore pelvic stability and preserve functionality.
Guest Editorial: Treating Produced Water With Understanding
Authors: Shannon Daniel
Published: November 2016

Guest editorial

The American Petroleum Institute estimates that oil and gas exploration and production in the US generates approximately 20 billion bbl of produced water annually. And, because the production life of wells is usually advanced, the ratio of barrels of produced water to hydrocarbons recovered can be as high as 9:1.

Accordingly, in the past several decades, produced water has become the largest byproduct in the oil and gas industry. Managing all this produced water includes injecting the water into the formation to maintain formation pressure, thereby increasing hydrocarbon production, or disposing of the water in deep wells. Before the water can be injected, disposed of, or discharged offshore, it is necessary to remove oil, suspended solids, or both to protect formation rheology or to meet discharge regulations.

If you ask an experienced produced water process engineer working in the oil and gas industry—they are getting harder to find these days—how to treat produced water, be prepared to answer a lot of questions. And, these are likely to be on a range of topics such as local operating conditions, characteristics of the produced water, water treatment requirements, and available treating options. It is also important to understand that produced water contains chemical characteristics of the formation and its associated hydrocarbons. Plus, the properties of produced water and its volume vary considerably depending on the location of the field, its geologic formation, the type of hydrocarbon product being produced, and the reservoir’s age.

For those new to produced water, the preceding information can be overwhelming. But for produced water experts, it is the basis for developing an effective and efficient produced water treatment strategy.

While an initial analysis could begin with a number of variables, contaminants in the water and the water quality requirements determine the treatment process. Contaminants are generally categorized into three types: suspended oil droplets/particles, dissolved organics and inorganics, and biological matter.
Acute Affective Responses and Frontal Electroencephalographic Asymmetry to Prescribed and Self-selected Exercise
Authors: Lattari Eduardo , Portugal Eduardo , Junior Renato Sobral Monteiro , Oliveira Bruno Ribeiro Ramalho , Santos Tony Meireles , Mura Gioia , Sancassiani Federica , Murillo-Rodriguez Eric , Arias-Carrión Oscar , Budde Henning , Rocha Nuno Barbosa , Machado Sérgio
Published: November 2016

Objective:

Our goal was to compare affective responses and frontal electroencephalographic alpha asymmetry induced by prescribed exercise (PE) and self-selected exercise (SS).

Method:

Twenty active participants underwent a submaximal exercise test to estimate maximal oxygen consumption (VO2max). Participants enrolled a cross-over randomized study where each participant completed three conditions: PE (50%PVO2max), SS and Control. The electroencephalography was performed before and after exercise. The feeling scale, felt arousal scale and heart rate were recorded before, during and after each condition. The ratings of perceived exertion were recorded during and after each condition.

Results:

The heart rate and ratings of perceived exertion showed higher values in the PE and SS conditions compared to controls, with no differences between the PE and SS conditions. For the feeling scale, the SS presented higher values compared to the PE and Control conditions. The felt arousal scale presented higher values in the PE and SS conditions compared to control. There was no interaction between condition and moment, or main effect for condition and moment for frontal alpha asymmetry (InF4-InF3).

Conclusion:

The SS provided better affective responses compared to PE, thus can consider self-selected intensity as an appropriate option. In general, no frontal alpha asymmetry was seen due to an exercise intervention.
From Asperger's Autistischen Psychopathen to DSM-5 Autism Spectrum Disorder and Beyond: A Subthreshold Autism Spectrum Model
Authors: Dell’Osso Liliana , Luche Riccardo Dalle , Gesi Camilla , Moroni Ilenia , Carmassi Claudia , Maj Mario
Published: November 2016

Growing interest has recently been devoted to partial forms of autism, lying at the diagnostic boundaries of those conditions previously diagnosed as Asperger’s Disorder. This latter includes an important retrieval of the European classical psychopathological concepts of adult autism to which Hans Asperger referred in his work. Based on the review of Asperger's Autistische Psychopathie, from first descriptions through the DSM-IV Asperger’s Disorder and up to the recent DSM-5 Autism Spectrum Disorder, the paper aims to propose a Subthreshold Autism Spectrum Model that encompasses not only threshold-level manifestations but also mild/atypical symptoms, gender-specific features, behavioral manifestations and personality traits associated with Autism Spectrum Disorder. This model includes, but is not limited to, the so-called broad autism phenotype spanning across the general population that does not fully meet Autism Spectrum Disorder criteria. From this perspective, we propose a subthreshold autism as a unique psychological/behavioral model for research that could help to understand the neurodevelopmental trajectories leading from autistic traits to a broad range of mental disorders.
Putamen Activation Represents an Intrinsic Positive Prediction Error Signal for Visual Search in Repeated Configurations
Authors: Sommer Susanne , Pollmann Stefan
Published: November 2016

We investigated fMRI responses to visual search targets appearing at locations that were predicted by the search context. Based on previous work in visual category learning we expected an intrinsic reward prediction error signal in the putamen whenever the target appeared at a location that was predicted with some degree of uncertainty. Comparing target appearance at locations predicted with 50% probability to either locations predicted with 100% probability or unpredicted locations, increased activation was observed in left posterior putamen and adjacent left posterior insula. Thus, our hypothesis of an intrinsic prediction error-like signal was confirmed. This extends the observation of intrinsic prediction error-like signals, driven by intrinsic rather than extrinsic reward, to memory-driven visual search.
A Case of Peculiar Orientalism? The late Habsburg Empire through the early writings of R. W. Seton-Watson (1906-1914)
Authors: Aliprantis Christos
Published: November 2016

This study uses the methodological tool of Orientalism, as described by Edward Said, to examine the attitude toward the early 20th century Austro-Hungarian Empire expressed in the writings of R.W. Seton-Watson (1879-1951), a highly influential British historian and traveler in the Habsburg lands. The paper focuses on the question of whether, in his observations of the Dual Monarchy, Seton-Watson came to comprehend that state and its peoples through the prism of Orientalism, assuming a hegemonic occidental attitude and perceiving Austria-Hungary as an oriental, decayed and corrupted state. The study examines the most crucial (but simultaneously the most poorly researched) era of his life regarding the formation of his opinion about Central Europe, i.e. his youth and his early contacts with the Danubian Monarchy, from his first travel there (1905/06) until the outbreak of the Great War, when his attitude took its final form. The numerous books and pamphlets that Seton-Watson published in these years regarding the international and domestic position of Austria-Hungary, as well as his rich private correspondence with his Central European associates, are examined for Orientalistic thinking. Following his own line of thought, the present essay will focus progressively on Seton-Watson’s reflections on Austria as a European Great Power, while describing his relations with the Magyars and the other peoples of the Hungarian Kingdom. Subsequently, his interest in the South Slav peoples of the Monarchy and their treatment by the Viennese imperial authorities will be discussed. Eventually, his image of the Empire during the turbulent summer of 1914 is analyzed, in order to reach a conclusion regarding whether and to what extent Seton-Watson saw the Habsburg Empire via the lens of Orientalism.