bluuebunny/crossref_metadata_2025 huggingface dataset:
Promosi Online Media Sosial Instagram dan Kepuasan Informasi tentang Industri Fashion
Authors: Yoselina  , Oktavianti Roswita
Published: July 2024

In today's era, with technology that is developing quite rapidly in the field of social media, this has a lot of impact on business people who want to easily disseminate their products to a large audience. The existence of technology has a big influence on the lives of the public. With technology, the life and activities of the audience become very practical and fast. This research was conducted with the aim of knowing whether there was an effect of online promotion on social media Instagram @Carmel_id on the satisfaction of information about the fashion industry among female students and career women. If so, how much influence does online promotion have on social media Instagram @Carmel_id on the satisfaction of information about the fashion industry among female students and career women. This study applies the Uses and Gratification theory with a quantitative approach. The population of this research are college students and career women. The research data collection was carried out by distributing questionnaires to 100 female students and career women @Carmel_id followers. The collected data will be processed through SPSS 26. This study shows that there is an effect of online promotion on information satisfaction by 77.6%, while 22.4% is influenced by other factors. This research shows that if online promotions increase, information satisfaction will also increase.
Di era sekarang ini, dengan teknologi yang semakin berkembang cukup pesat di bidang media sosial, dan hal tersebut sangat menimbulkan banyak dampak bagi pebisnis yang ingin menyebarluaskan produknya kepada banyak khalayak dengan mudah. Adanya teknologi menimbulkan pengaruh yang besar pada kehidupan khalayak. Adanya teknologi, kehidupan dan aktivitas khalayak menjadi sangat praktis dan cepat. Penelitian ini dilaksanakan dengan tujuan mengetahui apakah terdapat pengaruh promosi online media sosial Instagram @Carmel_id terhadap kepuasan informasi tentang industri fashion pada mahasiswi dan wanita karir. Penelitian ini menerapkan teori Uses and Gratification dengan pendekatan kuantitatif. Populasi penelitian ini adalah mahasisiwi dan wanita karir. Pengumpulan data penelitian ini dilakukan dengan menyebarkan kuesioner kepada 100 mahasiswi dan wanita karir followers @Carmel_id. Data yang terkumpul diolah melalui SPSS 26. Penelitian ini menunjukkan bahwa ada pengaruh promosi online terhadap kepuasan informasi sebanyak 77,6%, sementara 22,4% dipengaruhi oleh faktor yang lain. Penelitian ini memberikan hasil jika promosi online meningkat maka kepuasan informasi juga akan meningkat.
Implementasi Interaksi Simbolik dalam Strategi Komunikasi Pemasaran (Studi Kasus Divisi Copywriter Sevenads Indonesia)
Authors: Cahyadi James , Adi Pribadi Muhammad
Published: July 2024

Nowadays, communication has become a very easy activity with the help of the internet. Instagram as a social media, is the most popular by the world community, from ordinary people to companies. Companies utilize Instagram media as a means of promotional activities or known as digital marketing, through creative content. Digital marketing is popularly used by companies because it can target more specific and wider targets. Thus the role of a digital agency is very important for a company in carrying out its digital marketing. Sevenads Indonesia as one of the digital agencies in Indonesia plays a role in creating social media content that is useful for helping companies market their products or services. This research is expected to see how the marketing process is carried out by the copywriter division, with a symbolic interaction theory approach. This research discusses how the role of symbolic interaction in the marketing communication strategy process by the copywriter division of the Sevenads Indoensia digital agency. This research uses Mead's symbolic interaction theory, and marketing communication by Kotler and Keller. Using the qualitative exploratory case study method, this research found that the work process of the copywriter division in planning marketing communications for brands is in accordance with the theory of symbolic interaction.
Masa ini komunikasi menjadi kegiatan yang sangat mudah dengan adanya bantuan internet. Instagram sebagai media sosial, merupakan yang paling digemari oleh masyarakat dunia, dari masyarakat biasa hingga perusahaan. Perusahaan memanfaatkan media Instagram sebagai sarana kegiatan promosi atau dikenal dengan istilah digital marketing, melalui konten kreatif. Digital marketing gemar digunakan oleh perusahaan karena dapat menyasar target dengan lebih spesifik dan target yang lebih luas. Dengan demikian peran agensi digital sangatlah penting bagi suatu perusahaan dalam melaksanakan digital marketing-nya. Sevenads Indonesia sebagai salah satu agensi digital di Indonesia berperan dalam membuat konten media sosial yang berguna membantu perusahaan dalam memasarkan produk atau jasa nya. Pada penelitian ini diharapkan dapat melihat bagaimana proses pemasaran yang dilakukan oleh divisi copywriter, dengan pendekatan teori Interaksi Simbolik. Penelitian ini membahas bagaimana peran interaksi simbolik dalam proses strategi komunikasi pemasaran oleh divisi copywriter agensi digital Sevenads Indoensia. Penelitian ini menggunakan teori Interaksi Simbolik dari Mead, dan komunikasi pemasaran oleh Kotler dan Keller. Menggunakan metode studi kasus eksploratori kualitatif, penelitian ini mendapatkan hasil bahwa dalam proses kerja divisi copywriter dalam merencanakan komunikasi pemasaran bagi brand, telah sesuai dengan teori Interaksi Simbolik.
Konten Sarkasme, TikTok, dan Remaja
Authors: Pradana Johannes , Savitri Setyo Utami Lusia
Published: July 2024

In general, the language of sarcasm is used to ridicule and even beat the speech partner. Sarcasm language refers to harsh words and contains scathing jokes or satire that can hurt someone's heart. Sarcasm in social media is ridicule or ridicule that is expressed either in writing, photos, or videos. The social media that is widely used by Indonesian people from all walks of life is the TikTok application. One example of sarcasm on TikTok is in the TikTok content of a teenager @ramdani_eka who misused the word "chuaks" to become a sarcastic sentence ending. Examples of teenage sarcasm content are “Elite style, difficult economy chuaks”, and “It's useless to be pretty if you're fat chuaks”. The purpose of this study is to describe and describe the views of adolescents on sarcasm content on the @ramdhani_eka TikTok account. This study uses the theory of symbolic interaction, with three main concepts: Mind, Self, and Society which are the theoretical reviews and uses concepts related to social media. The research methodology used is a qualitative approach with the case study method. The results of the study describe the adolescent's view that sarcasm that does not touch sensitive matters tends to be considered ordinary joke material, but if it mentions sensitive matters, then the sarcasm is considered negative.
Pada umumnya bahasa sarkasme dimanfaatkan untuk mengejek bahkan mengalahkan mitra tutur. Bahasa sarkasme mengacu pada perkataan yang kasar dan mengandung olokan atau sindiran pedas yang bisa menyakiti hati seseorang. Sarkasme dalam media sosial merupakan ejekan atau cemoohan yang dituangkan baik secara tulisan, foto ataupun video. Media sosial yang banyak dipakai oleh masyarakat Indonesia dari segala kalangan adalah aplikasi TikTok. Contoh sarkasme di TikTok salah satunya adalah pada konten tiktok seorang remaja @ramdani_eka yang menyalahgunakan kata “chuaks” menjadi sebuah akhiran kalimat sarkasme. Contoh konten sarkasme remaja tersebut “Gaya elit, ekonomi sulit chuaks”, “Percuma cantik kalo gendut chuaks”. Tujuan penelitian ini adalah mendeskripsikan dan menguraikan pandangan remaja pada konten sarkasme di akun TikTok @ramdhani_eka. Penelitian ini menggunakan teori interaksi simbolik, dengan tiga konsep utamanya: Mind, Self, dan Society yang menjadi tinjauan teoritisnya serta menggunakan konsep-konsep terkait media sosial. Metodologi penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi kasus. Hasil penelitian mendeskripsikan pandangan remaja bahwa sarkasme yang tidak menyentuh hal-hal sensitif cenderung dianggap sebagai bahan candaan biasa, tetapi jika sudah menyinggung hal-hal sensitif, maka sarkasme tersebut dianggap negatif.
Analisis Peran Push Notification dalam Mendorong Pembelian Peralatan Rokok Elektrik di E-Commerce
Authors: Antony Kevin , Pandrianto Nigar
Published: July 2024

Technological developments have now made the existence of electric cigarettes increasingly popular, demand for them continues to increase in various countries including Indonesia, as well as developments in information technology such as the internet which have created new marketing techniques, one of these techniques is push notifications, a marketing instrument that can be considered effective. if its existence is able to influence individuals to be interested in the products offered and ultimately make purchasing decisions, therefore this study aims to understand how the role of push notifications influences purchasing decisions for e-cigarette equipment, especially in the Tokopedia application. The research method used to find data is a case study with observation and in-depth interviews as a data collection technique, then the collected data will be processed into interview transcripts. The results of this study indicate that the reaction of each individual in responding to push notifications is found to be different, it depends on their preferences in enabling the feature, besides that this research also shows that push notifications as a marketing tool have an influence on purchasing decisions for Foom products in Tokopedia, however, to make push notifications sent more effective, notifications must be adjusted to user preferences and needs.
Perkembangan teknologi kini membuat keberadaan rokok elektrik menjadi semakin populer, peminatnya terus meningkat di berbagai negara termasuk Indonesia, begitu pun dengan perkembangan teknologi informasi seperti internet yang telah menciptakan teknik-teknik marketing baru. Teknik tersebut adalah push notification. Sebuah instrumen marketing dapat dianggap efektif jika keberadaannya mampu memengaruhi individu untuk tertarik pada produk yang ditawarkan dan akhirnya melakukan keputusan pembelian. Maka dari itu, penelitian ini bertujuan untuk memahami bagaimana peran push notification dalam mendorong keputusan pembelian perlengkapan rokok elektrik terkhusus pada aplikasi e-commerce Tokopedia. Metode penelitian yang digunakan untuk mencari data adalah studi kasus dengan observasi dan wawancara mendalam sebagai teknik pengumpulan data. Setelah itu data-data tersebut akan diolah menjadi transkrip wawancara. Hasil penelitian ini menunjukkan bahwa reaksi setiap individu dalam menanggapi push notification ditemukan berbeda-beda, bergantung pada preferensi mereka dalam memfungsikan fitur tersebut. Selain, itu penelitian ini juga menunjukkan bahwa push notification sebagai sebuah alat marketing memiliki pengaruh pada pembuatan keputusan pembelian produk Foom di Tokopedia, namun untuk membuat push notification yang dikirimkan semakin efektif, notifikasi harus disesuaikan dengan preferensi dan kebutuhan pengguna.
Mengedukasi Masyarakat Manfaat Investasi pada Logam Mulia Secara Online sebagai Humas
Authors: Arieputera Alexander , Setyanto Yugih
Published: July 2024

With the emergence of online platforms, trading in precious metals has become more accessible to the public. But it also provides challenges that are mainly related to understanding knowledge and also the benefits of investing in precious metals. Investment is sacrificing current assets to gain greater assets in the future. Investment can mean investing a certain amount of funds in real assets (for example, land, gold, machinery, or buildings) or financial assets (deposits, shares, or bonds) are the most common. Therefore, here I want to analyze the role of public relations in educating the public about the very important benefits of investing in precious metals. The research approach used in this research is a qualitative approach because it has a descriptive basis for understanding an existing phenomenon. The results of this research are that public relations has an important role in providing education about the benefits of investing in metals to the public. At Ibank, public relations provides education to the public about the many benefits of investing in precious metals and how to carry out buying and selling precious metals online safely without having to go to a physical shop. The research results show that public relations has a role as an expert advisor, communication facilitator, problem solver, and communications technician.
Dengan munculnya platform online, perdagangan logam mulia semakin mudah diakses oleh masyarakat. Tetapi juga memberikan tantangan yang terutama terkait dengan pengetahuan pemahaman dan juga manfaat dari investasi logam mulia. Investasi adalah mengorbankan aset saat ini untuk mendapatkan aset yang lebih besar pada masa yang akan datang. Investasi dapat berarti menginvestasikan sejumlah dana pada aset real (misalnya, tanah, emas, mesin, atau bangunan) atau aset finansial (deposito, saham, atau obligasi) adalah yang paling umum. Oleh karena itu, disini saya ingin menganalisa peran humas dalam mengedukasi masyarakat tentang manfaat investasi logam mulia menjadi sangat penting. Pendekatan penelitian yang digunakan pada penelitian kali ini adalah dengan pendekatan kualitatif karena memiliki dasar deskriptif guna memahami suatu fenomena yang ada. Hasil dari penelitian ini humas memiliki peranan penting dalam memberikan edukasi mengenai manfaat investasi logam kepada masyarakat Di Ibank humas memberikan edukasi kepada Masyarakat mengenai banyak manfaat dalam berinvestasi di logam mulia dan carta melakukan transaksi jual beli logam mulia melalui online dengan aman tanpa harus pergi ke toko fisik. Hasil penelitian menunjukkan, humas memiliki peran sebagai penasehat ahli, fasilitator komunikasi, pemecah masalah, teknisi komunikasi.
Komunikasi Antara Pelatih dengan Pemain dalam Membangun Prestasi Tim Olahraga
Authors: Bryan Arron , Loisa Riris
Published: July 2024

This research examines the role of interpersonal communication in sports team dynamics, with a focus on the relationship between coaches and players. In the context of sports teams, interpersonal communication plays a key role in forming healthy relationships, strengthening collaboration, and improving performance. This research includes observations of how interpersonal communication influences players' motivation, self-confidence, and involvement in training and matches. Through a qualitative approach, this research explores players' experiences in receiving and giving feedback, verbal and non-verbal communication, as well as how coaches build effective interpersonal relationships. Research findings show that positive, open, and supportive communication from coaches has a significant impact on player motivation and self-confidence. In addition, it was found that coaches who apply an adaptive communication style, are sensitive to individual needs, and are able to manage conflict constructively can create a cooperative and motivating team environment. The results of this research show that openness, empathy, supportive attitudes, positive attitudes, will create equality between coaches and players. Here it means building good interpersonal communication between the two parties. If this continues to be built, good and mutually beneficial relationships will be established.
Penelitian ini membahas peran komunikasi interpersonal dalam dinamika tim olahraga, dengan fokus pada hubungan antara pelatih dan pemain. Dalam konteks tim olahraga, komunikasi interpersonal memainkan peran kunci dalam membentuk hubungan yang sehat, memperkuat kolaborasi, dan meningkatkan kinerja. Penelitian ini mencakup pengamatan terhadap bagaimana komunikasi interpersonal memengaruhi motivasi, kepercayaan diri, dan keterlibatan pemain dalam latihan dan pertandingan. Melalui pendekatan kualitatif, penelitian ini menggali pengalaman pemain dalam menerima dan memberikan umpan balik, komunikasi verbal dan non-verbal, serta cara pelatih membangun hubungan interpersonal yang efektif. Temuan penelitian menunjukkan bahwa komunikasi yang positif, terbuka, dan mendukung dari pelatih memiliki dampak signifikan terhadap motivasi dan kepercayaan diri pemain. Selain itu, ditemukan bahwa pelatih yang menerapkan gaya komunikasi yang adaptif, sensitif terhadap kebutuhan individu, dan mampu mengelola konflik dengan konstruktif dapat menciptakan lingkungan tim yang kooperatif dan memotivasi. Hasil penelitian ini menunjukkan bahwa keterbukaan, empati, sikap mendukung, sikap positif, akan mewujud kesetaraan antara pelatih dan pemain. Di sini artinya terbangun komunikasi interpersonal yang baik antara kedua bekah pihak. Jika ini terus dibangun maka maka akan terjalin hubungan yang baik dan saling menguntungkan.
Pengaruh Media Instagram terhadap Keramaian Pengunjung Nagoya Hill Mall Batam
Authors: Thomas Cherly , Sukendro Gregorius Genep
Published: July 2024

The pervasive influence of social media in people's day-to-day activities indicates that it is no longer seen as a taboo. Especially with today's generation of young people who are increasingly sophisticated and creative in using social media. Social media proves to be a powerful tool for business promotion as it is accessible to everyone. Thus, the scope of the promotional reach can be broader. Many companies now consider social media an essential component of their marketing strategies, as it stands out as one of the most effective means to connect with their customer base. The importance of Instagram social media can also be applied through many objects, including entertainment centers. This research aims to investigate and analyze the dynamics of social medi., especially Instagram, as an attraction for visitors to Nagoya Hill Mall Batam. The concepts and theories used in this research are social media, Instagram and the theory of attraction to visitors. In collecting data, researchers carried out observations, documentation and questionnaires. The outcomes of this research state that relationship analysis (product moment Pearson) is very helpful for research to demonstrate a positive correlation between the influence of social media, especially Instagram Nagoya Hill Mall Batam, and the attraction of visitors.
Besarnya peran medi sosial dalam aktivitas masyarakat sehari-hari menunjukkan bahwa social media sudah tidak lagi dipandang sebagai hal yang tabu. Terlebih dengan generasi muda masa kini yang semakin canggih dan kreatif dalam menggunakan social media. Media sosial terbukti menjadi alat yang ampuh untuk promosi bisnis karena dapat diakses oleh semua orang. Dengan demikian, cakupan jangkauan promosi bisa lebih luas. Banyak juga perusahaan yang kini menganggap media sosial sebagai komponen penting dari strategi pemasaran mereka, karena media sosial merupakan salah satu cara paling efektif untuk terhubung dengan basis pelanggan mereka. Pentingnya social media Instagram juga dapat diterapkan melalui banyak objek, termasuk pusat hiburan. Penelitian ini bertujuan untuk mengetahui dan menganalisis dinamika media sosial khususnya Instagram sebagai daya tarik pengunjung Nagoya Hill Mall Batam. Konsep dan teori yang digunakan dalam penelitian ini adalah media sosial, Instagram dan teori ketertarikan pengunjung. Dalam pengumpulan data, peneliti melakukan observasi, dokumentasi dan angket. Hasil penelitian ini menyatakan bahwa analisis hubungan (product moment Pearson) sangat membantu penelitian untuk menunjukkan korelasi positif antara adanya peran dari pengaruh social media khususnya Instagram Nagoya Hill Mall Batam dengan daya tarik pengunjungnya.
Pengaruh Film Barbie terhadap Persepsi Standar Kecantikan Fisik pada Remaja di Jakarta Barat
Authors: Novianti Dian , Aulia Sisca
Published: July 2024

This research is rooted in the phenomenon of the Barbie movie trend in 2023, which embraced feminist themes or aspects related to women such as beauty standards. The Barbie icon has long been ingrained as a representation of an idealized woman. The objective of this study is to understand the influence of Barbie movies on the perception of physical beauty standards among teenagers in West Jakarta. This is a quantitative associative study conducted through a survey method. The sampling method employed purposive selection using questionnaires distributed among the teenage population in West Jakarta. 100 respondents were selected and analyzed using statistical software SPSS version 26. The researcher employed various tests for this study, including instrument testing, validity testing, reliability testing, normal distribution testing, and further data analysis using simple linear regression tests, explaining the R-squared and t-tests. The results of this study show that Barbie movies have a positive and significant impact on the perception of physical beauty standards among teenagers in West Jakarta. The conclusion drawn from this research is that Barbie movies influence the perception of physical beauty standards through narrative elements, film concepts, film purposes, and cinematic elements such as cinematography, mise en scène, editing, and sound.
Penelitian ini berlatar belakang dengan adanya fenomena Film barbie yang trending pada tahun 2023 yang mengusung tema feminisme atau hal mengenai perempuan seperti standar kecantikan, ikon barbie merupakan ikon yang melekat dari dulu untuk menggambarkan perempuan yang lebih ideal. Penelitian ini memiliki tujuan agar peneliti dan para pembaca dapat mengetahui pengaruh Film barbie terhadap bagaimana persepsi standar kecantikan fisik pada remaja di Jakarta Barat. Penelitian ini menggunakan pendekatan kuantitatif Asosiatif dengan metode survei. Metode pengambilan sample secara purposive menggunakan alat kuesioner kepada populasi remaja di Jakarta Barat. 100 responden dipilih dan dianalisis menggunakan software statistik SPSS seri 26. Uji yang digunakan peneliti untuk penelitian ini terdiri dari uji instrumen, lalu uji validitas, uji reliabilitas , uji distribusi normal , dan dilanjutkan analisis data menggunakan uji regresi linier sederhana dengan penjelasan uji r square dan uji t. Hasil penelitian ini dapat diketahui bahwa Film barbie berpengaruh positif dan juga signifikan terhadap persepsi standar kecantikan fisik remaja di Jakarta Barat. Kesimpulan dari penelitian ini adalah Film barbie mempengaruhi persepsi standar kecantikan fisik lewat unsur naratif ide cerita, konsep film, tujuan film dan unsur sinematik film cinematography, mis en scene, editing, dan suara.
Strategi Personal Branding Nano-Influencers Kecantikan dan Fashion melalui Media Sosial TikTok
Authors: Charenina Putri , Winduwati Septia
Published: July 2024

Based on survey results from the Association of Indonesian Internet Service Providers (APJII), internet users in Indonesia reached 215.63 million people in the period 2022 - 2023. In the current digital era, internet use is very important, where everything is done digitally, one of which is frequently used. namely social media where the public can obtain, process, get to know someone, disseminate information easily. Now there is social media which is very hype or a trend among young people which makes the private space of one's life often become public consumption which is often used by young people to share activities carried out for shape their identity. This is also used by beauty and fashion influencers to build personal branding. Therefore, this research aims to find out strategies for building personal branding from beauty and fashion nano-influencers through TikTok social media. The method used in this research is descriptive qualitative through interviews and documentation. This research found that building a person's personal branding requires high skills or expertise in introducing oneself to the public. This is because personal branding is an important thing for someone to do to be able to compete with other people to achieve a life goal. The strategy for determining when to post videos is also one of the supporting factors for success in building personal branding.
Berdasarkan hasil survei Assosiasi Penyelenggara Jasa Internet Indonesia (APJII) menyatakan pengguna internet di Indonesia mencapai 215,63 juta orang pada periode 2022 – 2023. Pada era digital saat ini, penggunaan internet sangat penting yang mana segala sesuatu dilakukan melalui digital salah satunya yang sering digunakan yaitu media sosial yang mana publik dapat memperoleh, mengolah, mengenal seseorang, menyebarkan informasi dengan mudah. Pada saat ini terdapat media sosial yang sangat hype atau trend dikalangan anak muda yang membuat ruang privasi hidup seseorang seringkali menjadi konsumsi publik yang mana hal ini seringkali dimanfaatkan oleh anak muda untuk membagikan kegiatan yang dilakukan untuk membentuk jati diri mereka. Hal ini pula dimanfaatkan oleh seorang beauty dan fashion influencer untuk membangun personal branding. Maka dari itu penelitian ini bertujuan untuk mengetahui untuk mengetahui strategi membangun personal branding dari beauty dan fashion nano-influencers melalui media sosial Tiktok. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan melalui wawancara dan dokumentasi. Penelitian ini menemukan bahwa dalam membangun personal branding seseorang diperlukan keterampilan atau keahlian yang tinggi dalam mengenalkan dirinya kepada publik. Hal ini dikarenakan personal branding menjadi suatu hal yang penting untuk dilakukan oleh seseorang untuk mampu bersaing dengan orang lain untuk mencapai sebuah tujuan hidup. Strategi dalam menentukan waktu posting video juga menjadi salah satu faktor pendukung keberhasilan dalam membangun personal branding.
The Effects of Some Factors on the Electrical Properties of Cu2O/ZnO Double Films Fabricated by Chemical Vapor Deposition Method
Authors: Nguyet Trieu Thi , Hoang Do Huy , Hung Nguyen Manh , Ngoc Vu Thi Bich , Son Pham Anh
Published: July 2024

The Cu2O/ZnO double films were fabricated using chemical vapor deposition technique from zinc pivalate and copper(II) acetylacetonate precursors. The crystalline phase composition of the films was examined by powder X-ray diffraction. The membrane surface morphology was studied by scanning electron microscope and atomic force microscope. Film thickness was measured on a surface profilometer. The electrical properties of the fabricated films, such as mobility and carrier concentration, and resistivity are determined by the Hall effect measurement method. The obtained results show that the double film consists of a Cu2O crystal layer with a cubic structure grown on a ZnO crystal layer, with an uneven surface. Cu2O/ZnO double film with Cu2O layer deposited at 240 oC has the best electrical properties. The electrical properties of the double film are better as the Cu2O layer thickness increases: the carrier concentration is highest, and the mobility is lowest when the thickness of Cu2O layer is 474 nm, the resistivity decreases as the Cu2O layer thickness increases.
Some problems of correlation of the categories "contract modification" and "contract termination" with related categories of civil law
Authors: Chizhov Aleksandr Vladimirovich
Published: July 2024

The subject of this study is legal relations related to some features of the amendment and termination of the contract from related categories of civil law. The analysis of legislation, scientific materials and law enforcement practice allowed the author to formulate questions related to the qualification of such legal phenomena as "contract modification" and "contract termination". The researcher pays special attention to the possibility of improper interpretation of a legal fact by individuals and legal entities within the framework of contractual legal relations instead of "modification" and "termination of the contract". To the categories, the nature of which may be similar to the legal nature of the amendment and termination of the contract, the author refers to such phenomena as the conclusion of an additional agreement, the termination of contractual relations due to the expiration and invalidity of the contract. In the course of the research, the author used universal dialectical, logical, formal-legal, hermeneutic research methods. The relevance of the chosen topic lies in the modernization and development of the institution of modification and termination of civil contracts due to the dynamics of changes in economic and social aspects and interests of participants in legal relations. The legal aspects of the problems of the correlation of the categories "contract modification" and "contract termination" are considered in the works of such researchers as M.I. Braginsky, V.V. Vitryansky, I.V. Ginzburg and others. Based on the analysis of Russian legislation and the practice of implementing the categories of "modification" and "termination" of the contract, the author concludes that a more detailed and in-depth study of the terms of contractual relations is prioritized for their further proper qualification by both the parties to contractual relations and judicial authorities in the direct application of substantive law. The conclusions formulated based on the results of the work carried out can be used for further scientific research in the field of civil law and form the basis of future regulatory legal acts.
Neuroleptic malignant syndrome presenting without hyperthermia: A case report of an atypical presentation
Authors: Mahato Apurba Narayan , Munda Sanjay Kumar , Khanra Sourav
Published: July 2024

Neuroleptic malignant syndrome (NMS) is a life-threatening complication of antipsychotic medications. NMS is characterized by four key symptoms: Changes in mental status, muscular rigidity, hyperthermia, and autonomic dysfunction. Despite its key clinical symptoms, which are easily recognizable in a classic presentation, NMS occasionally does not present with all the described clinical characteristics. Atypical presentations of NMS pose a diagnostic conundrum for clinicians, leading to late recognition and treatment of a potentially treatable life-threatening condition. We present a case of NMS presenting without hyperthermia and autonomic instability but with elevated creatine kinase.
Modern cell culture technologies: Revolutionizing neuroregeneration in neuropsychiatry
Authors: Amalakanti Sridhar , Avula Vijaya Chandra Reddy , Jillella Jyothi Priya
Published: July 2024

This review highlights the latest developments in current cell culture methods, including three-dimensional culture, organoids, coculture systems, microfluidics, and nanofiber scaffolds to support neuroregeneration in major neuropsychiatric illnesses. Due to the enhanced in vitro modeling of human brain structure and function, these state-of-the-art methods allow for investigations of disease processes and drug screening, and pathophysiological research on neuroregeneration has increased. We examine recent research on the relationship between these technologies and neuropsychiatric conditions such as stroke, Alzheimer’s, traumatic brain injury, and spinal cord injury. The advancements present encouraging prospects for augmenting neuroregeneration and could facilitate stem cell-based therapies for neuropsychiatric ailments that were previously untreatable.
Clinical and demographic characteristics of mucous membrane pemphigoid in India: A retrospective analysis
Authors: De Dipankar , Hanumanthu Vinod , Jinagal Jitender , Handa Sanjeev , Mahajan Rahul , Chatterjee Debajyoti , Kumar Vinod , Saikia Biman , Nahar Saikia Uma , Dass Radotra Bishan , Minz Ranjana Walker
Published: July 2024

Background

Mucous membrane pemphigoid (MMP) is a rare subepidermal autoimmune blistering disorder. The clinical and demographic parameters of this disease in Indian patients have not yet been elucidated in detail.

Objective

We aimed to study the clinical and demographic characteristics, disease course, and treatment aspects of MMP patients.

Methods

The data for this study were obtained by reviewing the case record forms of patients registered in the Autoimmune Bullous Disease (AIBD) Clinic of the Department of Dermatology, Venereology & Leprology, Postgraduate Institute of Medical Education and Research, Chandigarh, a tertiary care centre in India. The diagnosis of MMP was established on the basis of clinical and immune-histopathological features which are consistent with standard diagnostic criteria for the disease.

Results

A total of 52 patients with MMP registered in the AIBD clinic were included. The mean age at disease onset was 50 years and the average age at presentation was 56 years. Females outnumbered males in the study with a ratio of 1.36:1.

The oral and ocular mucosae were the most commonly affected sites (82.6% and 63.4% respectively). Visual difficulty was reported by half the patients (26 of 52 patients).

IgG, C3, and IgA deposits were detected on direct immunofluorescence (DIF) in 29, 21, and 11 patients, respectively. Serologic analysis was performed in only 7 of the patients and of these, just 1 exhibited a positive result on multivariant ELISA and epidermal pattern of binding on salt split skin indirect immunofluorescence.

Most patients were treated with prednisolone (44 of 52). Steroid-sparing adjuvants were used in combination including cyclophosphamide, azathioprine, methotrexate, dapsone, and colchicine. Rituximab was administered in 7 patients with severe or refractory disease.

Limitations

This is a retrospective analysis of data available from a clinic registry. In patients with negative direct immunofluorescence on biopsy, the diagnosis was based on clinico-pathologic consensus.

Conclusion

MMP is not as uncommon in India as the paucity of reports suggest. Visual complications are frequent in Indian MMP patients. A high index of suspicion is required for early diagnosis and appropriate treatment to prevent ocular complications.
Investigating the Interplay of Lipid Profile and Sex Hormone binding globulin Gene Polymorphism in Postmenopausal Women with Type 2 Diabetes
Authors: Alva Priya , Rai Srinidhi , Hegde Pravesh
Published: July 2024

During the postmenopausal phase, there is a significant hormonal shift in a woman's endocrine system. One of the most notable changes during this phase is a decline in estrogen levels, which has various physiological and health implications. The SHBG gene plays a critical role in this hormonal transition. SHBG is a protein produced by the liver that binds to sex hormones including estrogen and testosterone in the bloodstream. This binding serves to regulate the levels of these hormones in the body. In the context of menopause, changes in SHBG levels can influence the availability of estrogen and other hormones that significantly impact lipid metabolism and increase the risk of cardiovascular disease. The study aimed to find the association between lipid profile and SHBG gene polymorphism of rs1799941 among postmenopausal women with and without diabetes. This case-control study was performed on four hundred post-menopausal women. The lipid profile was also determined. Genomic DNA was isolated from the whole blood using a standard protocol, amplified by polymerase chain reaction. SNP genotype was performed using the Sanger sequencing method. Total cholesterol 174+45.5 mg/dl, triglycerides 158 + 55.6 mg/dl, LDL-C 98.30(75.10-10.95) and VLDL (27.74 + 10.95) mg/dl were significantly (p<0.05) higher whereas HDL-C (42.7 + 16.07) was significantly lower in the diabetic group. Based on the SHBG SNP rs 1799941, the circulating levels of SHBG showed a significant difference between the genotype. HDL-C decreased in the GG genotype when compared with the AA genotype.
Evaluation of some Inflammatory Markers Enzymes in T2DM Patients
Authors: Mohammed Wisam Mahmoud , Zaidan Noor Khalid , Al-Hadithe Hiba A.K.
Published: July 2024

Diabetes mellitus is a chronic disorder that is frequently accompanied with inflammatory diseases. Inflammatory indicators like creatine kinase (CK), lactate dehydrogenase (LDH) and adenosine deaminase (ADA) can be useful for tracking the development of diseases. The levels of liver enzymes and creatine kinase (CK) were evaluated. Lactate dehydrogenase (LDH) and adenosine deaminase (ADA) in Iraqi patients were compared with type2 diabetes mellitus in Al-Fallujah city. 120 participants were split equally into two groups: group 1: non-diabetic controls and group 2: participants with type 2 diabetes mellitus (T2DM). Levels were determined. Age and duration of disease as well as body mass index (BMI) were established. The findings of the current study revealed that diabetes individuals had significantly different means for CK, LDH, ADA and study factors such as HbA1c and glucose level (p< 0.001, for all variables). Determination level of CK, LDH, ADA activity focused on determining how diabetes is progressing and it is advised that it should be done clinically in everyday practice.
Microbial degradation of chloropyrofos, profenophos and cypermethrin by multi-trait PGPR strains
Authors: Singhmar Raina , Rathi Meenu , Singh Amrinder , Malik Deepak Kumar
Published: July 2024

Excessive use of pesticides contaminates the environment and causes adverse effect on living organisms. Multi-trait PGPR with pesticide degradation ability provides a significant advantage over the use of chemical fertilizers and removal of pesticides from the environment. In the present study, three multi-trait PGPR strains (RA4, RA11 and RA26) were used to check the pesticides (chloropyrofos, profenophos and cypermethrin) ability in liquid medium. The quantitative analysis of microbial degradation of pesticides was checked by using HPLC. Bacterial strain RA11 was degrading the profenofos, chloropyrofos and cypermethrin 94.5 %, 81.3 % and 67.7 % after 4 days of incubation in BSM medium. Bacterial strain RA26 was degrading profenofos 99.17 % after 4 days. Complete degradation (99.5 %) of chlorpyriphos was shown by strain RA4 after 4 days of incubation in BSM medium. Biofilm synthesis is beneficial for bio control of diseases and enhancing the nutrient availability to plants. All multi-trait PGPR strains (RA4, RA11 and RA26) were showing biofilm synthesis in the presence of pesticides (chloropyrofos, profenophos and cypermethrin). The maximum biofilm synthesis was shown by strain RA11 at 100 μg/ml concentration of cypermethrin. The multi-trait PGPR RA11 showed chemotactic behaviour against chlorpyrifos, cypermethrin and profenofos pesticides.
Allelopathic effects of Anthemis arvensis L. and Anthemis cotula L. aqueous extracts on cytogenetic and biochemical behaviour of Vicia faba
Authors: Abdelhaliem Ekram , Abdulrahman Yassmin , Bolbol Ahmed A. , Ismaiel Shimaa A.
Published: July 2024

Allelopathy can affect the growth of cereals and crops in their natural habitats. The current investigation was conducted to evaluate the allelopathic effects of A. arvensis and A. cotula aqueous leaf extracts on Vicia faba. The mutagenic and genotoxic effects of each extract were assessed on mitotic and meiotic cells of faba through a cytogenetic method and polymorphisms in the banding profiles of seed proteins using SDS-PAGE. Faba seeds were separately treated with three different concentrations of aqueous extracts (5, 10 and 20%) for 6 and 12 h. According to cytogenetic data, faba exhibits a significant frequency of chromosomal abnormalities as well as obstruction of mitotic and meiotic activities which are concentration and period exposure dependent. At 20% concentration of A. arvensis, the maximum values of the mitotic index (16.73 for 6 h and 16.51 for 12 h) were compared to the control 13.58 and 12.98 respectively. A. cotula caused a strong inhibition in the mitotic activity and reached its minimum values (2.17 for 6 h and 0.83 for 12 h) compared to the control (13.58 and 12.98 respectively). Aqueous extracts of A. cotula are more effective than those of A. arvensis for inducing the genotoxic action in PMCs of the 1st and 2nd meiotic divisions. The changes in protein were illustrated by the appearance and disappearance of some bands, changes in band intensity and the relative mobility of some bands. The results confirmed that the allelochemicals in A. arvensis and A. cotula extracts caused potential cytotoxic and genotoxic effects and a change in the protein pattern of faba.
The Activity of Adenosine Deaminase (ADA) and Some Biochemical Parameters in Serum of Type II Diabetic Patients
Authors: Ali Ayman Nawar , Ali Salman Sarhan , Muhammad Wisam Mahmoud
Published: July 2024

The goal of this study is to evaluate the serum levels of adenosine deaminase (ADA) in type 2 diabetes patients as well as in healthy individuals. lipids and glucose were also investigated. Fifty samples of patients with type 2 diabetes, ranging in age from 40-70 year and fifty samples of healthy individuals in the same age range were included in the study. The current study's results demonstrated a substantial increase in each of the previously specified parameters: adenosine deaminase (ADA), glucose, cholesterol, triglycerides, low-weight lipoprotein, lipoprotein, density and cholesterol, at the level of probability P≤0.05. P≤0.05 for cholesterol and high-density lipoprotein levels. Diabetic patients show elevated ADA enzyme levels, higher HbA1C and glucose levels and higher lipid levels compared to healthy individuals, all within normal range.
Deciphering chlorophyll mutations in Bambusa bambos (L). Voss through in vitro Ethyl methanesulphonate treatment
Authors: Kumari Priya , Thakur Ajay , Yadav Shambhavi , Kant Rama , Rani Jyoti
Published: July 2024

Bambusa bambos, a significant bamboo species, offers an exciting opportunity for inducing in vitro variability through mutation, with wide-ranging applications. Ethyl methanesulphonate (EMS) is an ideal mutagen due to its simplicity and cost-effectiveness. The effects of EMS-induced mutations can be observed through morphological and biochemical changes, particularly focusing on chlorophyll mutations which provide insights into the plant's photosynthetic potential. In this study, B. bambos seeds were treated with different concentrations and durations of EMS (ranging from 0.2% v/v to 1.0% v/v) to investigate mutagenic effects. Higher concentrations and longer durations of EMS treatment resulted in decreased germination rates and higher mortality percentages. The most lethal combination was observed with 1.0% v/v EMS treatment for 10 hours. The highest frequency of mutations occurred with 0.2% v/v EMS treatment for 2 hours, yielding a mutation frequency of 29%. Seven distinct types of chlorophyll mutants were identified, each with varying frequencies. Among these mutants, chlorina mutants were most prevalent after 2 hours of EMS treatment while other types dominated at different durations. Overall, EMS proved to be an effective tool for inducing mutagenesis in B. bambos. This study successfully identified viable mutants and demonstrated their potential for future research and applications.
Thin Film Biosynthesis of Zinc Oxide Nanoparticles Using Thymus Serpyllum Plant Extract
Authors: Saleh Rasha Hosam
Published: July 2024

Thin films of zinc oxide nanoparticles were made in this work with a Thymus serpyllum plant ex-tract. After the plant was gathered and thoroughly cleaned, a set of procedures was followed to make the plant extract. Next, one of the zinc compounds and the plant extract were used in a pro-cess that was shown to produce zinc oxide nanoparticles. Using infrared radiation, scanning elec-tron microscopy, and X-ray diffraction, the resultant nanocomposite was discovered and de-scribed. The findings demonstrated that the nanoparticles were layered and ranged in size from 20.29 to 65.30 nm.
تقييم تغير الغطاء النباتي بمدينة بريدة في الفترة بين عامي (2014 الى 2024) باستخدام نظم المعلومات الجغرافية والاستشعار عن بعد: دراسة حالة منتزه القصيم الوطني
Authors: العييري ساميه سليمان
Published: July 2024

يهدف البحث تحليل وتقييم اثر تغير الغطاء النباتي في مدينة بريدة من عام (2014 إلى 2024م) وتحليل الأسباب المؤثرة في تغير الغطاء النباتي بمنتزه القصيم الوطني وتقييم حالته البيئية، وذلك بالاستعانة بنظم المعلومات الجغرافية والاستشعار عن بعد للحصول على معلومات كمية عن الغطاء النباتي باستخدام مؤشر النبات الطبيعي (NDVI) ، و المنهج الوصفي التحليلي لوضع وصف مفصل للتغيرات التي طرأت على الغطاء النباتي في منطقة الدراسة. ومن خلال الدراسة تبين زيادة كبيرة في مساحة الغطاء النباتي في منتزه القصيم الوطني بلغت 2.4كم وهذه اشارة ايجابية تعكس الجهود المبذولة في حماية وتطوير المنطقة، بالإضافة لوجود تغيرات في تركيبة النباتات وذلك للتوسع في عمليات التشجير التي تساهم في تحسين التنوع البيولوجي، وتعزيز الوعي البيئي لسكان المنطقة بأهمية الحفاظ على البيئة واستدامة الموارد الطبيعية.
Intertekstualitas dalam Novel “Hati Suhita” Karya Khilma Anis
Authors: Eliya Ixsir , Lida Ulfah Mey , Nurpadillah Veni , Rachman Anita Kurnia , Nuthihar Rahmad
Published: July 2024

This study describes the intertextual relationship between the characters and plot of the novel "Hati Suhita" by Khilma Anis with several characters and plots in the world of wayang (shadow puppetry). The research employs a qualitative descriptive method in relation to text interpretation. Based on the findings, the forms of intertextuality that appear in the novel "Hati Suhita" are in the description of (1) character naming, (2) character traits, (3) character emotions, and (4) suppositions. The intertextuality contained within also serves as evidence that the author uses other works as references in producing her work. The novel "Hati Suhita" is greatly influenced by stories from wayang characters, allowing readers to internalize cultural values and philosophies through the content of the story. Based on this, the novel "Hati Suhita" is not only an interesting novel in terms of its narrative but also serves as a reflection of culture, social criticism, and a literary work rich in moral and spiritual values. AbstrakPenelitian ini mendeskripsikan hubungan intertekstualitas pada karakter dan alur cerita novel “Hati Suhita” karya Khilma Anis dengan beberapa karakter dan alur cerita dalam dunia pewayangan. Penelitian ini menggunakan metode deskriptif kualitatif  dalam menganalisis hubungannya dengan interpretasi teks. Berdasarkan hasil penelitian, bentuk intertekstualitas yang muncul dalam novel ”Hati Suhita” adalah dalam deskripsi (1) bentuk penamaan tokoh, (2) karakter tokoh, (3) perasaan tokoh, dan (4) pengandaian. Intertekstualitas yang terkandung juga menjadi bukti bahwa pengarang dalam memproduksi karya menjadikan karya lain sebagai referensinya. Novel “Hati Suhita” banyak dipengaruhi oleh kisah-kisah dalam tokoh pewayangan sehingga pembaca juga dapat menginternalisasi nilai-nilai budaya dan filosofi yang terkandung melalui isi cerita. Berdasarkan hal tersebut, novel “Hati Suhita” tidak hanya menjadi novel yang menarik dari segi cerita, tetapi juga sebagai refleksi budaya, kritik sosial, dan karya sastra yang kaya akan nilai moral dan spiritual.