bluuebunny/crossref_metadata_2025 huggingface dataset:
Women empowerment through PRIs: Liberation from poverty and suppression
Authors: Dr. Pobon Kr. Gogoi
Published: December 2023

The Panchayatiraj Institutions (PRIs) are the instrument through which women's empowerment can be ensured. The PRIs are the grassroots administrative mechanism intended for the development of rural areas and their people. The people include both men and women. But whatever the arrangement prevalent in India creates more opportunities for women counterparts living in rural areas. Since the last 75 years of independence, the legislative obligations have initiated different women-friendly processes which assured the enhancement of women's empowerment. Different women-related schemes as well as laws were framed and passed to endorse women's empowerment. Further, women's empowerment is relatively interconnected with the development of the nation. Being an agrarian country, India needs help from almost half of its population to increase agro-based products. It is assumed that if women are empowered then the GDP will increase more. In regards to participation in socio-economic and political fields, it is expected that women will more vibrantly participate in the process and a modern society will be established. Considering all the above elements in mind, the researcher endeavours to analyze the PRIs which will provide opportunities to enhance the empowerment of women. The critical observations, pros and cons, limitations of PRIs, and prospects are the primary concerns of this paper. There are different research studies, journal articles, and books that deal with this subject but nobody has analyzed from liberation of women from a poverty and suppression point of view. It will provoke the upcoming researcher to justify the arguments empirically in different states and places of India.
Visual Inspection Of Structures - Primary Aspect Of Structural Health Assessment
Authors: Sangeeta Pandey, Ajay Kumar Sinha
Published: December 2023

This article focuses on importance of visual inspection to observe conditions that can lead to structural and non-structural failures in civil construction. The subject article is based on structural failure reports information, condition assessment in generalized manner and practices which are being accepted in normal practices. Visual inspection procedures may help to identify the structural deficiencies in particular structural elements   prior to becoming critical to challenge overall stability of integrated structure. Only generalized dangers can be revealed in visual inspections of the deterioration of structures. Experienced structural engineer is required for complete analysis of major structural defects.
Trends, Influential Authors and Emerging Themes in Intelligent Personal Assistants: A Bibliometric Analysis
Authors: Dr. Bharti, Pooja Yadav, Arjun Singh Yadav
Published: December 2023

Purpose- This study aims to analyse the existing work done in the area of intelligent personal assistants using comprehensive bibliometric analysis and suggest directions for future research in this domain.

Design/approach/methodology- A systematic procedure, step by step was carried out for this analysis. After using a predefined search string, we were left with 317 articles published in reputed journals in the database of Scopus. To understand this domain's current state, execution of bibliographic coupling and keyword analysis was done and future directions were suggested.

Findings- We used the VOSviewer for analysing and visualising data. The results of this study show the trends of publication in the field of Intelligent Personal Assistants along with the most contributing countries, authors, and journals. The authors of the United States and the United Kingdom were observed to have the highest number of collaborations. Seven clusters were identified after using bibliographic analysis. At last, this study suggested a future road map by keyword analysis in the field of Intelligent Personal Assistants.

Originality/value- The interest of researchers has increased in the field of Intelligent personal assistants over the past decades. There is a large volume of existing research in this field, still this literature is insufficient for providing complete knowledge of Intelligent Personal Assistants.
Gamma Graph Γ(Z_n)(γ) Of Zero Divisor Graph Of A Finite Commutative Ring Z_n
Authors: Sheeja C, Nidha D
Published: December 2023

Consider the family of γ-sets of a zero-divisor graph  of finite commutative ring  and define the γgraphs  (γ) =  (   of  to be the graph whose vertice V(γ) corresponds 1-to-1 with the γ-sets , say S1 and S2, form an edge in E(γ) if there exist a vertex vÎ such that (i)v is adjacent to  and (ii) and                              Using this definition, we investigate the interplay between the graph theoretic properties of   and   and the ring theoretic properties of  Further, we prove that  are an Eulerian and Hamiltonian.
A detailed case study survey on Indian market strategy for the prepress unit
Authors: Bishnoi Ankit, Sahil, Kumar Anil
Published: December 2023

The printing and packaging industry represents the growth of the nation in the international market, while the Indian economy is rapidly increasing with respect to the packaging sector of India. The actual current situation of the packaging market is really strong, with more than 5 million printing presses. But quality does not depend on quantity; this is because quantity represents production instead of quality. This particular survey researches an alarming situation about the worst quality production of printing presses. The survey concluded with the opinions of Indian printing employees who are working in the prepress unit, and a sample of the survey was conducted at the Indian presses. This survey gives information regarding the conditions of the Indian prepress unit, which is the initial stage of printing and packaging companies, and how Indian market performance is increasing through technical advancements. From the same perspective, skilled workers play a vital role in quality production.
Deep learning framework for real-time face recognition using multimodal facial expression with feature optimization and hybrid classification
Authors: Avishek Dey, Dr. Satish Chander
Published: December 2023

Smile detection plays key role in recognizing human facial expressions, especially in inter-personal relations. In modern biometrics and security applications, face recognition is widely used. In real-life applications, automated face recognition has always been challenging because people express themselves differently. Real-world scenarios present many challenges, such as low-quality images, temporal variations, and disguises that alter facial characteristics. Face recognition has been accomplished using deep learning frameworks, but there are still several challenges to overcome, such as expression variations and lack of training data. In these methods, margins are used to enforce intra-class compactness and inter-class discrepancy to prevent overfitting. Multimodal facial expression detection is used for real-time face recognition to solve the aforementioned problems. First, we utilizes the Prewitt edge detector for eyes, nose, mouth, and brow detection, and design a deep transfer learning model to extract deep features from face images. Next, feature optimization is done by harpy eagle search optimization (HESO) to selects optimal best among multiple features which reduce data dimensionality problem. Then, we employ a semi-region based convolutional neural network (SR-CNN) to analyzes the facial expressions from multimodalities such as eyes (blinking), nose (shapes), mouth (smiling), and brow (shapes). The analyzed facial expressions and corresponding input images are fed into the benchmark SVM classifier for face recognition. The facial expression based face recognition framework is most suited for real-time scenario like video surveillance. Finally, we validate the performance our framework using benchmark multi-modal Cohn-Kanade and real-time 5671 person images datasets. The simulation results show that the proposed framework can effectively suppress data dimensionality issues and achieve high recognition rate compare to state-of-art frameworks.
A Review Study on various Image Security Techniques and Emerging trends for Visual Data Protection
Authors: Dr. K. Rajeswari, Mrs. Dipali Ghatge
Published: December 2023

In the rapidly evolving digital age, the proliferation of visual data and images has led to increased concerns about their security and protection. This paper reviews various image security techniques and emerging trends aimed at safeguarding visual data in a digital landscape. The research explores the evolution of image security measures and their adaptation to address contemporary challenges in data protection. This study introduces the stage by elucidating the multifaceted nature of image security, emphasizing its significance in preserving the confidentiality and integrity of visual data. The complex landscape of image security threats is examined, highlighting the challenges faced in safeguarding visual data from various vulnerabilities. This paper delves into the need and significance of image security in the digital age, presenting a compelling case for the adoption of robust security measures. It explores the risks associated with image theft and tampering in the online world and underscores the essential role of image encryption and authentication methods in countering these threats. The study then delves into the realm of encryption techniques, offering insights into both symmetric and asymmetric cryptographic algorithms designed to enhance image security on the internet. The research extends its focus to secure data hiding techniques, such as reversible data hiding in encrypted images, histogram shifting-based data hiding, and high-embedding capacity methods employing optimization algorithms. The paper also explores digital watermarking as a means of image authentication and copyright protection, along with image tamper detection and self-recovery mechanisms in watermarking schemes. Additionally, this review assesses the impact of emerging trends, including machine learning, Blockchain, and AI-based solutions, on the security of visual data, such as deep neural networks, generative adversarial neural networks, and their role in image steganography, forensics, and privacy protection. Consequently, by providing an in-depth analysis of the current state of image security and future directions, this study contributes to the understanding of the critical role played by image security in the digital age and its implications for data protection and privacy.
Integration of Spirituality in the Teachings of Swami Vivekananda and Sri Aurobindo
Authors: Dr. Saroj Chandraker, Babita
Published: December 2023

The integration of spirituality in the teachings of Swami Vivekananda and Sri Aurobindo represents a profound exploration of the spiritual dimensions of human existence and a synthesis of Eastern and Western philosophies. Both spiritual luminaries played pivotal roles in shaping the intellectual and spiritual landscape of India in the late 19th and early 20th centuries, offering unique perspectives on the nature of reality, human consciousness, and the purpose of life. Swami Vivekananda, a key figure in the introduction of Indian philosophies of Vedanta and Yoga to the Western world, emphasized the universality of spiritual truths. Born in 1863, he sought to harmonize science and religion, reason and faith. Vivekananda believed in the divinity of the soul and stressed the importance of direct experience of the divine. His teachings underscored the idea that each individual is potentially divine and that the goal of life is to manifest this divinity through self-realization. On the other hand, Sri Aurobindo, born in 1872, delved into the evolutionary aspect of spirituality. His philosophy posited that spiritual evolution is an integral part of human existence, and he envisioned a future where humanity would undergo a radical transformation leading to a higher spiritual consciousness. Aurobindo's integral yoga sought the divine not only through renunciation and meditation but also through active engagement with the world. He emphasized the importance of transforming all aspects of life, including the physical, vital, mental, and spiritual dimensions.
Digital Marketing and Its Effect on Growth of Small Business in Select Areas of Pune City with special reference to Home Care Products
Authors: Dr. Krishna Sharma Dr. Bharti Jagdale Dr. Nilesh Patil
Published: December 2023

The main purpose of this research paper is to identify the effect of digital marketing on small business. In present time every business has digitalized and using online platform to promote business. Study reveals even small pan shop owners as well as “Bhajiwala” collect payment through paytm, googlepay which indicates that how digital world has affected to business community.   Digital Marketing provides cost effective solution to promote company products and enhances the reach to target customers in most efficient manner. This paper also addresses the issues related to their growth, brand acceptance and recognition and in the development of trust factor among customers. In present research previous research work has been examined and questionnaire to collect the primary data was developed. Study is limited to 117 small scale business working in the vicinity of select areas of Pune city are considered which includes small traders and manufactures.

 

Research Methodology:

In present research paper convenience sampling method is used and data was collected through online and offline mode. Collected data was analyzed and evaluated by using descriptive statistics and relevant statistical test were applied to test the hypothesis.
Complete Oriented Deviation Texture Loss Based GAN (CODT_GAN) for MRI Image Denoising
Authors: Aaisha Nazleem, Dr. S. S. Sujatha
Published: December 2023

The use of denoising is crucial in MRI applications for diagnosing medical conditions. MRI pictures frequently include undesirednoises that might impair the accuracy of a pathological diagnosis. Deep learning networks have recently been used to generate a large number of models for MRI denoising with excellent results. However, the majority of them are incapable of providing clients with additional perceptual features of the image without information loss. In this paper, a novel structural and texture loss approach named Complete Oriented Deviated Texture Loss (CODTL) based GAN (CODT_GAN) was proposed to complete the image denoising task. Initially, a GAN network was used to produce images to resemble original images as closely as feasible. Then the GAN generated image is fed into the proposed CODTL operator to estimate textural loss. This proposed approach incorporates structural loss and textural loss, which has been used to fill in the gaps left by GAN network denoising of MRI images. The effectiveness of the proposed work is evaluated by BraTS’17 dataset. The results of the experiments show that the suggested approach is more reliable and performs better than the traditional methods in terms of both the degree of denoising and retention of the anatomical structures, textural details, and defined contrast.
Exploring Feminism In John Steinbeck's East Of Eden
Authors: Mrs. J. Christy Lydia Jancy, Dr. J. Mary Stella
Published: December 2023

East of Eden, a notably controversial novel by John Steinbeck, has been subject to diverse critical discussions across various approaches since its publication. The extensive range of themes and symbolic elements within the work contributes significantly to its critical acclaim. Steinbeck skillfully challenges universal principles by constructing a world rich with them. This analysis focuses on examining East of Eden through a feminist lens. By exploring key female characters, notably casting Cathy Ames as the embodiment of evil, and scrutinizing the dynamics between male and female characters, the aim is to delve into the novel's prevailing perspective on the expected roles of women in society and family.
Introspecting social alienation in Kazuo Ishiguro’s Never Let Me Go
Authors: S. Anish Joseph, Dr.  M. Saji
Published: December 2023

Kazuo Ishiguro was born in Nagasaki, Japan, in 1954. His nine works of fiction acclaimed various honours around the world specifically Booker prize and Nobel Prize in Literature. His works has been translated into over fifty languages. The publication of award-winning novel, “The Remains of the Day” made him the most famous European novelist at the age of thirty-five. His sixth novel, “Never Let Me Go” deals with three individuals who were brought up as clones in an elite place called Hailsham.

This current paper will reflect on how each characters perceive the world and how isolated they feel amidst countless people around the world. Ishiguro’s novels are filled with memories, their potential to forget, to silent, to digress and distort and above all to haunt. “Never Let Me Go” is a novel written through the vision of Kathy who is now thirty-one years old and has been a carer for more than eleven years. She reminisces about her relationship with Tommy and Ruth. Tommy is continuously bullied by fellow students for his lack of creativity and is prone to uncontrollable rage but otherwise he is kind and sweet. On the other hand, Ruth is controlling and always pretend to be a special person than she was.
Repressed Love: A Study Of Love’s Repression In Twilight Series
Authors: Samlin Golda S R, Dr. J. Mary Stella
Published: December 2023

The paper “Repressed Love: A Study of Love’s Repression in Twilight Series” attempts to read Stephenie Meyer’s two works, Twilight(2007)and New Moon(2007), with the Freudian framework, particularly with the concepts of id and ego. This analysis provides a better view of how the characters are moved based on certain ideas from psychology, especially Freud’s concepts used in analysingthe Twilight series. This paper seeks to provide a more comprehensible perspective on Twilight’s story and its characters, exploring their complex responses to desire, fear and love. The paper argues that the characters in the novels exhibit a desire for love, and later, in the course of time, the desire is repressed because of various reasons. The research mainly focuses on the primary characters, Edward, Bella and Jacob Black. These characters have very deep feelings for one another, and this study looks at how they manage to conceal or withhold such emotions.  Thus, the aim of the paper is to bring out instances of repression of the desire for love.
Development And Deconstruction: Self-Identity Of Characters In Richard Wright's The Outsider (1953)
Authors: J. Ashok Kumar, Dr. J. Mary Stella
Published: December 2023

Modern concerns for personality support mental self-view as an interchange between the longing for independence and the certainty of arrangement. Self-character looms not just as a philosophical as well as political case to self-acknowledgment, yet in addition as the freedom of Descartes' cogito. The ramifications are various: abolishment of the Nietzchean resolution, post-structuralist legitimation of the decentred subject, borderland personalities, systematization of social relations, and self-contestation. The point of this paper is to investigate the manners by which Richard Wright builds and dismantles way of life as a socio-political and social explanation. The focal person of The Outsider, Cross Damon, endeavors to destroy the self from the trap of self-recognizable proof and social acknowledgment to accomplish a recently manufactured character. Originating from a natural yearning to sidestep over a wide span of time Afro-American subject-jobs, Damon's idealistic endeavor to a future character closes in a legendary like loss against the colossal powers of social limitation and observation, as encapsulated in the hunchbacked Lead prosecutor, Ely Houston. The twofold connection, exemplified in Cross Damon and Ely Houston's conflict, presents Richard Wright's existential journey for importance and a scrutinize of society. Richard Wright's predominant inquiry to broaden the socio-political union and additionally guarantee to self-personality rules over the unique capability of self-development/adequacy.
Loss Of Identity And Agony Of Alienation: An Evaluationof Rohinton Mistry’s Such A Long Journey
Authors: Alagesh . J, Dr. J. Mary Stella
Published: December 2023

The themes of Mistry’s novels centre on empowering patterns in a society that silences individual voices. Superstitions and mental or physical limits are also depicted in his fiction. He is more concerned in exposing the issues facing the untouchables, the underprivileged members of society, and their oppressed status.  Indian-diasporic author Rohinton Mistry explores themes of immigration and self-identity crises in his works. The present paper addresses alienation as a worldwide issue with regard to English-language writing by Indian authors. The term primarily refers to English-language works written by writers who are Indian by birth, ancestry, or nationality and which evoke the essence of Indian culture, ethos, homeland, and geography. These works are populated by men who identify as Indian or of Indian descent and who reside in India or any other country in the world. Specifically, Rohinton Mistry’s Such a Long Journey is the subject of this paper.
Awareness Level Of Citizens Regarding The Functioning Of Akshaya Centers In Thiruvananthapuram District
Authors: Muhammed Asif. A, Dr. A. Mohamed Siddique
Published: December 2023

ICT is essential for India's success in e-governance, infrastructure and economic development. E-governance is the delivery of government services with the help of Information and Communication Technology (ICT). The Government of Kerala has taken initiatives to digitalize its services and is spending a lot of tax money to implement and maintain e-governance. People can easily access government services from their homes or through common service centers. Akshaya is one of the important projects of the Government of Kerala. It is one of the main common service centers of the state government. The objective of this research work is to understand the level of awareness of people about the functioning of the Akshaya centers operating in the Thiruvananthapuram District, Kerala state.
Study of problems faced by Women Entrepreneurs with special reference to Self Help Groups in Eranakulam District
Authors: Leya Gilbert. Dr. A. Mohamed Siddique
Published: December 2023

Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who takes over the world, innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. An entrepreneur is a person who has possession of a new enterprise, venture or idea and is accountable for the inherent risks and the outcome. When women enter into a business venture a women entrepreneur is born. Lack of specific skills and restriction on availability of any meaningful employment in the rural or semi rural areas compels a woman to start her own business.

A Self-Help Group (SHG) is a registered or unregistered group of micro entrepreneurs having homogenous social and economic backgrounds, voluntarily coming together to save regular small sums of money. They mutually agree to contribute to a common fund and to meet their emergency needs on the basis of mutual help. Also it is a group of people who pool in their resources to become financially stable by taking loans from the money collected by that group and by making everybody of that group self-employed.

However a lot of SHG’s face a lot of problems and close down after venturing into their own enterprises. In the present paper the researchers have made an attempt to find out and analyse the reasons for success or failure of the business ventures as established by women SHG’s in the city of Eranakulam.
Kalaignar Contribution into Tamil
Authors: S. Sheela, Dr. A. Devaraj
Published: December 2023

Karunanidhi’s explanation for his concerns regarding social justice and federalism came from literature, namely from his perusal of certain Tamil writings. Nearly all of the accolades made to M. Karunanidhi in the days that followed his passing included the words “social justice” and “Tamil literary enthusiast.”  This is not unexpected.  Up to almost the very end of his life, Karunanidhi took great pride in his work as a writer.  He contributed nearly every day to Murasoli, the DMK newspaper.  His letters to his legion of brothers-in-arms.  Naturally, his greatest-known credit is that of a stage and movie writer.  However, he wrote in a variety of genres, including poetry, short stories, literary essays, novels about history and society, and sharp journalism.  He had also been an actor in his teens.  He had an extensive understanding of music.  Writing was an integral part of Karunanidhi’s politics.  His literary and cultural works, which primarily drew on the Sangam corpus of poetry, were celebrations of the value of Tamil civilization, which was one of the key ways in which his writerly personality informed his political selfhood.  His capacity to refer to this poetry and even quote directly from them during social or political speeches made him a respectable heir to a bygone era free from the taint of caste and Brahminical Hinduism.  His evident pleasure in reading Tamil works from antiquity to the present day, as well as the speed with which he articulated it, distinguished him as a mentor and an exemplary figure for his fellow Tamils.
A Study on Customer Satisfaction and Awareness on Digital Payment Systems at Kottayam District
Authors: Raisa George, Dr. A. Mohamed Siddique
Published: December 2023

Nowadays we can see that the tremendous growth in use of internet banking and mobile phone in India. Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money. India is moving forward on the way of the most significant digital revolution and digital payment system will be an important landmark in the regime of cashless economy in the coming years. Digital payment system is an electronic medium that allows consumers to make electronic commerce transactions for their purchase and also financial transactions. The development of the digital payment in India is anticipated to be driven by digital payment service providers, effective banking regulatory mechanism and experience of consumers and these are also growth enhancing factors for digital payment in India.
Thermo Physical Properties Based Parametric Analysis To Help PCM Selection
Authors: Sandeep Kumar Dubey, Dr. Nasir Khan, Dr. S.V.H. Nagendra
Published: December 2023

The most significant threat that mankind faces in the 21th century is global warming. Buildings, which account for 40% of global energy consumption and greenhouse gas emissions, play a pivotal role in global warming. Estimates show that their destructive impact will grow by 1.8% per year through 2050, which indicates that future consumption and emissions will be worse than today.

Phase Change Materials (PCMs) have emerged as a promising solution for thermal energy storage due to their ability to store and release energy during phase transitions. This research paper provides a comprehensive review and analysis of the selection criteria for PCMs, with a focus on their applications in various industries and technologies. The paper presents an overview of PCMs, their classification, and highlights the importance of accurate PCM selection to ensure efficient and sustainable thermal energy storage systems. Through this analysis, the paper aims to guide researchers, engineers, and decision-makers in selecting the most suitable PCMs for specific applications.
TNDRM: Data Normalization Using Uncovering Complex Data Structures With Topological Nonlinear Dimensionality Reduction Using Manifold Learning
Authors: Mrs. K. R. Prabha, Dr. B. Srinivasan
Published: December 2023

With the increasing complexity of Distributed Denial of Service (DDOS) attacks in Wireless Sensor Networks (WSNs), the accurate detection of these threats has become imperative. This research presents a robust preprocessing technique for DDOS attack detection, focusing on data normalization through the integration of topological nonlinear dimensionality reduction via manifold learning (TNDRM). Our methodology revolves around transforming the intricate high-dimensional feature space of WSN data into a lower-dimensional representation, all while preserving the intrinsic topology and geometry of the original data. Achieved through manifold learning techniques, this process enables a more meaningful understanding of complex data structures, essential for effective analysis. A pivotal step in our approach involves the normalization of the data within the reduced dimensional space. Leveraging statistical techniques, specifically z-score normalization and min-max scaling, we mitigate the impact of varying scales and outliers in the data. The accuracy of machine learning algorithms is improved with normalization because it guarantees uniformity and consistency by removing aberrations.
Impact of Pandemic on Socio-Economic Condition of the Shop Holders of Tourist Places in Kanyakumari District
Authors: Mrs. R. Raghi, Lt. Dr. M. Jagathish
Published: December 2023

The COVID-19 pandemic has caused immense financial and social upheaval, halting most economic activity and a nationwide lockdown. To assess the effect of the disease on shop owners in Kanyakumari district, we surveyed 127 shop owners from March 28 to April 18, 2022. Our findings revealed that the lockdown completely restricted travel and tourism, significantly impacting the shops. The socio-economic status of the shop holders in the study area is heavily affected.
Multi-Class Segmentation with Deep Learning based Pap Smear Image Analysis for Cervical Cancer Detection and Classification Model
Authors: C. Suguna, Dr. S. P. Balamurugan
Published: December 2023

Cervical cancer (CC) is a significant global health issue, but earlier diagnosis and accurate detection could considerably enhance treatment outcomes and reduce mortality rates. Pap smear test is a popular screening technique for CC. But the manual interpretation of Pap smear images can be subjective and error-prone. Deep learning (DL) technique assists to automate and enhance the performance of CC detection on Pap smear images. DL model continuously enhances with more diverse and larger datasets, potentially resulting in even more reliable and more accurate diagnoses. In this aspect, this study introduces an Automated Deep Learning based Pap Smear Image Analysis for Cervical Cancer Detection and Classification (ADLPSIA-CCD) method. The objective of the ADLPSIA-CCD technique is to utilize DL models for the segmentation and classification of Pap smear images for CC diagnosis. In the presented ADLPSIA-CCD method, the initial stage of image preprocessing takes place in two levels such as image sharpening using Gaussian blur and contrast enhancement. In addition, the ADLPSIA-CCD technique exploits U-Net based image segmentation process with EfficientNetB3 as a backbone network. Next, radiomics feature extraction process takes place where the features in every segmented class are extracted separately. Finally,Conv-Recurrent Hopfield Neural Network (CRHNN) model is exploited for the classification of CC. Notably, the CRHNN model trains the segmented class features separately. The simulation outcome of the ADLPSIA-CCD algorithm is tested against a benchmark dataset. The comprehensive result analysis showed the superior performance of the ADLPSIA-CCD technique on CC detection.
Unlocking Customer Engagement Through Strategic Content Marketing
Authors: Dr. Huma Maryam, Dr. V Shanthi
Published: December 2023

This study explores the dynamic interplay between customer engagement and strategic content marketing in the contemporary business landscape. In an era where customers are inundated with information, the role of content marketing as a catalyst for fostering meaningful interactions and relationships is paramount. Through a comprehensive review of literature and real-world case studies, the research sheds light on the strategies, tactics, and best practices that organizations can employ to unlock customer engagement potential. By understanding how to create, distribute, and optimize content that resonates with target audiences, businesses can forge deeper connections, enhance brand loyalty, and drive long-term success. The abstract offers a glimpse into the critical findings and insights that underscore the symbiotic relationship between content marketing and customer engagement, providing a roadmap for businesses seeking to thrive in the digital age.
Investigation of Project Manager Role for Value Management in Project based Manufacturing Organisations
Authors: Sujitkumar Phunde, Sudarshan Sanap
Published: December 2023

The present study aimed to examine the diffusion of evolving project management practices in context of value management, especially in Indian Project Based manufacturing industry. This paper aims to investigate for requirement of enhanced role of Project Manager in the context of establishing value management processes in organisation. With evolving research in project and simultaneously in value management, emerges with key recommendations for enhanced role of project manager. This paper attempts to identify and compile key research recommendations and put the two checks on it. One is whether project industry accept that these recommendations are required for their implementation or practicing and two, to what extent, these recommendations really implemented that means diffused in practice. These findings, presented statistically, give macro-view of acceptance of value management practices by practitioners and gap indetification of more penetration of these practices into organisation is evidend. This also indicates the strength of link in between researcher and practitioner and provokes for mutual dialogues for practicing value management.
Applications of Artificial Intelligence Based Technologies in The Healthcare Industry
Authors: Dr. Rahul Pulimamidi, Govind Prasad Buddha
Published: December 2023

The purpose of this research was to better comprehend the current state of artificial intelligence (AI) technology and its effects on the health care industry.This study did more than just review the prior literature on the topic; it also dug deeply into several specific medical uses of AI. According to the findings, some of the best hospitals are already making use of AI-enabled tools to help doctors diagnose and treat patients with a wide variety of diseases. It's anticipated that this tendency will keep going strong. Also, it's encouraging to see AI systems improving the effectiveness of hospital management and nursing duties. While healthcare professionals generally have a positive outlook on AI, its applications bring both exciting new possibilities and daunting new obstacles. We address the potential and the difficulties of AI in healthcare in order to provide the reader a more well-rounded picture of the field's future. As AI and associated technologies continue to advance at a rapid pace, it is becoming increasingly clear that they will help healthcare providers enhance the efficiency of their operating operations and provide more value to their patients.
AI-Enabled Health Systems: Transforming Personalized Medicine And Wellness
Authors: Dr. Rahul Pulimamidi, Govind Prasad Buddha
Published: December 2023

The field of medicine has been revolutionised by uses of artificial intelligence (AI). Based on a review of the existing literature, this investigation delves deeper into the significance of artificial intelligence in healthcare, examining its impact in six key areas: There are many different kinds of administration software used in the healthcare industry, including (i) imaging and diagnostics, (ii) online patient care, (iii) medical research and drug discovery, (iv) patient engagement and compliance, (v) rehabilitation, and (vi) other applications. The early diagnosis and containment of a coronavirus disease 2019 (COVID-19) outbreak, the provision of virtual patient care utilising AI-powered tools, the management of electronic health records, the improvement of patient engagement and compliance with the treatment plan, and the reduction of health care administrators' administrative workload are just a few examples of how artificial intelligence has made a significant impact on the healthcare industry. However, the scientific method includes AI into medical practise while simultaneously addressing a wide range of difficult logistical, moral, and sociological concerns.
An empirical study of 4P’s of marketing strategies of agrochemical companies in and around Pune city.
Authors: Shrikant B. Jagtap, Rajesh N. Pahurkar
Published: December 2023

The purpose of this study is to look into the impact of marketing mix (MM) factors (product, price, place or distribution, and promotion) on boosting product promotion effectiveness and their involvement in reducing difficulties inside the company. The primary goals of this paper are to explore the theoretical aspects of MM, to provide some viewpoints for researchers, and to provide some instructions for the marketing department of agrochemical Company’s innovations. To measure the impact of promotion on the marketing of its product, the researchers used the main related academic resources from university libraries and the internet, and they designed and distributed questionnaires to a random sample of agrochemical companies for customers and employees.

The following are the key conclusions of this paper:

The promotion has a very high impact in terms of increasing product sales.

Product distribution can have a favourable impact on consumer satisfaction.

The company's promotion approach has a very positive impact on growing product sales.

According to the researchers, the company should increase the level of promotion in its activities and departments, and expanding sales points is critical, thus the company's distribution policies should be improved.
A Case Study of Yuvanpidika (Acne Vulgaris) Treated by Jalaukavacharan
Authors: Hari Shankar Paliwal Milan Patel, Harish Daga,
Published: December 2023

According to Ayurveda, among the 56 Upangas face is at the top, so everyone and mostly youngsters are most cautions and careful about the beauty of face. In Ayurveda, acne has been elaborated as one of the Kshudra Rogas (minor ailments). According to Ayurveda, vitiation of Kaphadosha, Vata dosha and Rakta dhatu lead to acne development. Acne vulgarish is a chonic inflammatory disease of the pilo sebaceous follicles characterized by comedones, papules pustules and often scars, chiefly on cheeks, chin, nose, forehead, and upper trunk. Hence the present study was conducted to observe the efficacy of jalaukavacharan in the management of yuvanpidika. The diagnostic parameters were assessed on the basic of Ayurveda’s well as modern aspects like pidika on face including medogarbhatva, ruju, daha, srava etc.a special proforma was prepared and patients were examined on the basis of available sign and symptoms. Patients were treated according to principles of yuvanpidika chikitsa with jalaukavacharan. Remarkable results were observed in the form of improvement in the chief complaints of the patient. Acharya Vijayrakshita, commentator of Madhava Nidana had used the term Yuvana Pidika as for Mukh-Dushika for the first time.
Investigating the Relationship between Family Planning, Labour Force, and Income Fluctuations
Authors: Suvarna Raagavendaran R.Poongothai, A.Vinayagam ,
Published: December 2023

Introduction: In this part of the report the overall study aims and objectives and further the research question has been developed.

Aims: the main objective of the researcher has been highlighted in this section of the researcher. The aim includes the interconnection of the labour force, family planning, and income fluctuation.

literature review: The overall research objective has been elaborated in this section of the study. The link between all three variables has been explained in detail in this part.

Methodology: Primary collected data has been presented in the reset to accumulate information about the reserve3 topic., 75 respondents are taken into consideration to conduct the survey and the questionnaire has been developed. The correlation and regression analysis has been presented here.

Findings: The gathered data has been analysed here effectively. The overall outcome of the research has been effectively presented in this part more efficiently. The labour force and income influence are highly interrelated to each other analyses in this section.

Discussion: This section is a brief analysis of the overall findings of the research.

Conclusion: The summarised detail of the overall project has been explained in this research.
An Extended Application of Fuzzy Complex Proportional Assessment Decision-Making Approach to Diagnose Vector-Borne Diseases
Authors: Regees. M Lekshmi. I ,
Published: December 2023

Making medical decisions can be challenging because they heavily rely on the knowledge, expertise, and judgement of the doctor. A Physician needs to be knowledgeable, but they also need to understand many other things. Medical diagnosis employs a variety of multi-criteria decision-making approaches. The core goal of this study work is to present an appropriate decision-making model, Fuzzy Complex Proportional Assessment (F-COPRAS) to diagnose vector-borne diseases.
Ayurvedic Management of Shwitra : The Case Study
Authors: Riya Bhatt Om Prakash Dave, Harish Daga,
Published: December 2023

Kushtha is one among the Ashtamahagad explained in Ayurveda as there is structural changes in appearance of skin[i]. In Ayurveda Vitiligo is known as "Shwitra”. It is one of the varieties of Kushta in Ayurvedic classics, caused due to vitiation of Tridosha and Dhatus like Rasa, Rakta, Mamsa and Medas. Unbalanced diet (Virrudhahara) is also an important cause. It signifies production of toxic metabolites as an important cause for the development of the disease. Vitiligo is a specific type of a acquired leukoderma and this is idiopathic, patterned, circumscribed hypomelanosis of the skin and hair in which other cause of leukoderma have been excluded. The disease is important principally because of the social stigma associated with vitiligo. Diet restriction and psychological counselling was also a necessary part of the treatment. Leech saliva is reported to have many therapeutic contents like hirudin, bdellins, Hyaluronidase, etc.; among them, eglins and bdellins have anti-inflammatory and antifungal property which gives relief in symptoms. The Shamanaushadhis are also had a crucial part in easing the symptoms by reducing the size of lesion, and restoring normal skin colour.

Daga, H. , Toshikhane,H. , Thakur K. , Raole V.,(2020) “Ayurvedic Management of Vicharchika – Single Case Study, International Journal Of Pharmaceutical Research, Vol 12 | Issue 4. org/10.31838/ijpr/2021.13.02.075.
Get Real in the Virtual World: Branding in the Metaverse Demystified
Authors: Rashed Baker Zakaria Alwardat Aram Mohammed-Amin Qadir,
Published: December 2023

: let's dive into the buzz around the Metaverse and why it's quickly becoming the go-to spot for businesses to boost their brand image. So, what exactly is the Metaverse? Imagine a sprawling, digital universe where you can chat, play, shop, or even attend concerts—basically, all the stuff you do in the real world but in a virtual setting. Think of it as the Internet on steroids. It's a game-changer and gaining traction like crazy, thanks in part to tech advancements and, oddly enough, the pandemic. Lockdowns have pushed us to find new ways to connect and do business, and the Metaverse is stepping up to the plate. If you're running a business, you might wonder, "How do I get in on this action?" Good news—you've got options. This chapter is about breaking down the nuts and bolts of making your brand shine in this digital playground. It's not just a place for gamers and tech nerds; it's a full-blown marketplace with real economic value. Building your brand in the Metaverse is like setting up shop in a bustling, digital city. You can create a virtual storefront, host events, collaborate with influencers, and more. There's room for traditional advertising like billboards, but they're likely to be interactive and way more relaxed in this case. You can engage with your audience in ways that were once the stuff of sci-fi
An Integrated Management (Ayurveda and Modern Medicine) of Peripheral Vascular Disease with Non-Healing Wound -A Case Study
Authors: Hemant D Toshikhane Nikhil Parmar, Harish Daga,
Published: December 2023

Peripheral vascular disease (PVD) includes peripheral arterial disease (PAD) and venous disease. PAD is a chronic progressive atherosclerotic disease leading to partial or total peripheral vascular occlusion.  In ayurveda it is compared with Vatarakta, classified as a Mahavatavyadhi and as a separate disease in the literature has evoked attention of the Ayurvedic physicians and scholars because of its versatility in symptoms.In this case study, A Case of 54 years old male patient came to OPD of shalyatantra department Parul institute of Ayurveda with complains of wound over right foot, Throbbing pain and discoloration, Swelling over foot, Pus discharge, Fever on /off, unable to walk. with past history Amputation of left 3rd toe- in 2019 and Injury with thorn before 25 days ago. with addiction of tea, alcohol and Tobacco. In general examination patient was k/c/o HTN and DM since 20-25 years.Treatment protocol for this patient given was -  1.    Blood sugar management 2.    Wound care 3.    Saman chikitsa (symptomatic management) 4.    Jalokaavacharan 5.    Debridement over sole of foot 6.    Compartment syndrome  (fasciotomy) over sole with 1 vertical line and above 2 vertical line incision 7.    Amputation. which provided significant relief in the chief complaints and ultimately prevented major deformity in the form of amputation.Conclusion: Life style of patient improved remarkable. Patient could be able to  walk after treatment . Pain and Discoloration decreased.