bluuebunny/crossref_metadata_2025 huggingface dataset:
The regulation of copyright in digital trade: A case for the Southern African Development Community
Authors: Chimeri Vongai
Published: January 2025

The protection of intellectual property rights, particularly copyright in digital trade, has raised concerns about the applicability of existing frameworks to the digital paradigm, especially considering that these frameworks were not negotiated in anticipation of intangible assets and content as central components of commercial transactions. Although digital trade presents an opportunity, particularly for small to medium enterprises in the Southern African Development Community to access new trading platforms and new business opportunities, it has also led to a surge of unlawfully distributed copyright-protected music, films, art, photos, scripts, books and software over the internet thereby causing serious losses for copyright holders. Enforcing copyright in digital trade is difficult as the infringer may be based in a different jurisdiction, often hiding under the veil of anonymity. It is in this context that this article examines the regulation of copyright in the Southern African Development Community and questions whether the existing framework effectively harmonises copyright law in a way that accommodates the technological developments in international trade. The article argues that the regulation of copyright in the Southern African Development Community is fragmented and, in many instances, outdated in dealing with the emerging digital paradigm. To this end, the article recommends the development of a regional framework on copyright. It submits that a regional framework that supports the creation, protection, administration and enforcement of copyright in digital trade can promote innovation and enhance competition thereby enabling Southern African Development Community countries to effectively participate in the digital trade.
Innovations in climate adaptation: Lessons from Uganda’s National Agricultural Research Organization (NARO)
Authors: Kakooza Anthony
Published: January 2025

New weather phenomena are raising concerns across the globe. Similarly, changing weather patterns are negatively impacting food security due to their effects on the agricultural sector. These effects include early or late maturity of crops which has poorly affected cultivation, the emergence or spread of pest diseases, and harsh weather conditions, such as flooding or drought, that hinder crop production. Consequently, countries like Uganda are taking drastic action to address these challenges before it is too late.

Climate adaptation is, therefore, a key strategic measure being employed in Uganda to address the current and future impacts of climate change. A key government agency driving innovations in the agricultural sector related to climate adaptation is the National Agricultural Research Organisation (NARO).

This study focuses on the work of NARO and its efforts in generating various innovations that contribute to climate adaptation. These efforts include establishing partnerships with private agencies, conducting training sessions for farming communities, and more. The study underscores the importance of monitoring intellectual property rights (IPR), particularly in scenarios where NARO’s work is disseminated across the country. It also highlights that these innovations are supported by an Intellectual Property (IP) legal framework, which facilitates their administration and protection. However, the study identifies factors that undermine the effectiveness of the legal framework, emphasising the need to strengthen the IP legislative structure. Strengthening this framework would enable countries like Uganda to better manage the utilisation and enforcement of their IPRs while addressing climate adaptation. The study argues that a robust IP legal framework is a critical enabler for the effective use of innovations in climate adaptation, ultimately leading to improved management of climate change.
Pengaruh Gender, Status Ekonomi, dan Kepemilikan KIP Kuliah Terhadap Minat Studi ke Perguruan Tinggi
Authors: Sasmita Fauzia Dwi , Yasmintya Anisha , Rahman Rafa’na , Fernandita Yulia
Published: January 2025

Minat studi lanjut ke perguruan tinggi merupakan salah satu faktor yang dapat digunakan dalam analisis indeks Harapan Lama Sekolah (HLS). Identifikasi minat studi lanjut ke perguruan tinggi melalui faktor gender, kendala studi (faktor ekonomi dan motivasi diri), serta status kepemilikan Kartu Indonesia Pintar (KIP) diharapkan mampu memberikan deskripsi mengenai bagaimana minat studi pelajar di Kota Banjarmasin untuk melanjutkan pendidikan ke jenjang perguran tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh gender, kendala studi (status ekonomi), serta status kepemilikan KIP terhadap minat studi lanjut ke perguruan tinggi. Populasi penelitian terdiri dari 3.527 pelajar tingkat akhir dan 13 orang guru dari 13 SMA Negeri di Kota Banjarmasin tahun 2023. Penelitian ini menggunakan pendekatan mix method dengan desain sequential explanatory. Pengumpulan data dilakukan melalui angket respon pelajar, wawancara tidak terstruktur, dan dokumentasi. Analisis data dilakukan dengan tampilan data tabel distribusi frekuensi, diagram Venn, deskriptif kualitatif, dan uji Chi-Square. Berdasarkan hasil penelitian diketahui bahwa (a) terlepas pada berapa pun jumlah sampel pada masing-masing kelompok gender, kelompok sampel pelajar perempuan menunjukkan minat studi lanjut ke perguruan tinggi yang lebih tinggi, (b) kendala ekonomi untuk lanjut ke perguruan tinggi mencapai persentase sebesar 77%, dan (c) terdapat hubungan antara minat studi ke perguruan tinggi dan status kepemilikan KIP Kuliah pada pelajar tingkat akhir di Kota Banjarmasin. Diperlukan peran Pemerintah Kota Banjarmasin, Pemerintah Provinsi Kalimantan Selatan, serta perguruan tinggi untuk menyusun kebijakan terkait upaya meningkatkan partisipasi studi ke perguruan tinggi, salah satunya melalui pemberian beasiswa.
Evaluation of the Bangga Mbangun Desa Policy in Improving Regional Development in Cilacap Regency, Central Java
Authors: Aprianto Naerul Edwin Kiky , Meliana Rini
Published: January 2025

The gap between regions is the main issue that underlies the current national regional development, especially between urban and rural areas. To minimize this problem, policies that focus on accelerating development evenly are needed. In this case, the local government of Cilacap Regency is guided by the Bangga Mbangun Desa policy as an effort to accelerate the development of the Cilacap area, especially in rural areas by using a descriptive-qualitative research method sourced from the performance report of Cilacap Regency government agencies and public policy evaluation theory, this study aims to analyze Bangga Mbangun Desa as a policy in improving regional development. The results of this study show that in order to improve the development of the Cilacap Regency region, the Bangga Mbangun Desa policy, which is regulated in Regent Regulation No. 76/2011. Bangga Mbangun Desa focuses on four pillars, namely education, health, economy, and socio-cultural environment. Seeing regional development through Proud to Build Villages, this policy emphasizes the process of structured agrarian development (agriculture), especially in rural areas. Local governments give authority to village governments to manage and regulate their respective villages. This is manifested in innovative programs such as poverty alleviation through integrated data-based development planning; Barriers to response time; farmer stalls; Simbaja; Then Eat TB RO; Cerdas Kir Bang Bade; and a breakthrough tourism health center with child- and disability-friendly services.
Smart People dan Smart Living: Membangun Sumber Daya Manusia Unggul dalam Optimalisasi Smart City di Indonesia
Authors: Septianda M. Ferdi , Kurniawan Deni , Afnira Ella
Published: January 2025

Dimensi Smart People dan Smart Living sebagai dua dari enam dimensi konsep Smart City, merupakan pondasi untuk suksesi Smart City sekaligus menjadi alternatif dalam menyokong sektor pendidikan dan kesehatan yang dijadikan sebagai instrumen investasi SDM unggul. Penelitian ini bertujuan untuk menemukan langkah-langkah strategis menerapkan Smart People dan Smart Living dalam suksesi Smart City dan mengatasi permasalahan-permasalahan pada sektor pendidikan dan kesehatan di Indonesia sehingga investasi SDM mampu mencapai tujuan yang diharapkan. Penelitian ini merupakan penelitian kualitatif bersifat studi kepustakaan untuk menghimpun informasi yang relevan dengan topik yang dibahas. Sumber data yang digunakan berasal dari buku-buku, artikel ilmiah, dan sumber online. Penelitian ini menghasilkan beberapa langkah strategis: melalui dimensi Smart People dapat dilakukan pengembangan ekosistem pendidikan formal, non-formal, dan inklusif, serta implementasi Smart School dan Smart Campus. Pada dimensi Smart Living dapat dilakukan peningkatan infrastruktur kesehatan, penanganan penyakit kronis, perbaikan kesehatan ibu dan anak, serta peningkatan angka harapan hidup. Diperlukan sinergi antara pemerintah, institusi pendidikan, sektor kesehatan, dan masyarakat untuk mengoptimalkan pembangunan SDM unggul dalam kerangka Smart City, guna menghadapi tantangan global dan mewujudkan Indonesia yang maju.
Analisis Sektor Unggulan dalam Upaya Pembangunan Wilayah Kabupaten Rembang (2018-2022)
Authors: Kamal Mohammad Rizqi Safirul
Published: January 2025

Sebagai wilayah yang menghubungkan berbagai kota-kota besar di pantai utara Jawa, Kabupaten Rembang memiliki peran penting yang perlu didorong upaya pembangunan wilayahnya. Salah satu upaya dalam pembangunan wilayah dapat didasarkan dari sektor unggulan yang ada pada wilayah tersebut. Guna menganalisis sektor unggulan yang ada di Kabupaten Rembang, perlu dilakukan pengolahan data Produk Domestik Bruto (PDRB) atas dasar harga konstan yang dalam penelitian ini dilakukan pada tahun dasar 2010 periode 2018–2022. Tujuan dilakukannya penelitian agar dapat menjadi pedoman dan rekomendasi bagi Kabupaten Rembang dalam upaya pembangunan wilayahnya. Adapun metode yang digunakan dalam penentuannya adalah dengan menggunakan analisis Location Quotient (LQ) untuk menentukan sektor basis dan Dynamic Location Quotient (DLQ) untuk menentukan prospek dari suatu sektor. Hasil tersebut nantinya akan dilakukan pengelompokan berdasarkan kuadran tipologi klassen guna mengetahui sektor unggulan yang ada di Kabupaten Rembang. Hasil dari penelitian ini adalah sebanyak 6 (enam) sektor, yaitu Pertambangan dan Penggalian, Penyediaan Akomodasi dan Makan Minum, Administrasi Pemerintahan, Pertahanan dan Jaminan Sosial Wajib, Jasa Pendidikan, Jasa Kesehatan dan Kegiatan Sosial, dan Jasa lainnya. Selain itu didapatkan hasil sektor paling berkembang (Informasi dan Komunikasi) dan sektor paling unggulan (Pertanian, Kehutanan, dan Perikanan) yang dapat menjadi pertimbangan pemerintah dalam pengambilan suatu kebijakan guna meningkatkan potensi dan mendorong peningkatan keluaran terutama pada kedua sektor tersebut agar menjadi sektor unggulan di Kabupaten Rembang pada masa mendatang.
Analisis Air Minum Anak Stunting di Kabupaten Tanah Bumbu Tahun 2023
Authors: Indriyati Liestiana , Naim Wardiansyah
Published: January 2025

Air minum yang tidak memenuhi syarat merupakan salah satu faktor utama dalam risiko kejadian stunting di Indonesia. Tujuan penelitian ini adalah untuk melihat hubungan sumber air dan pengolahan air terhadap hasil pemeriksaan air minum anak stunting di Kabupaten Tanah Bumbu. Jenis penelitian ini adalah penelitian observasional analitik dengan desain cross sectional. Jumlah sampel air minum sebanyak 209 dari air minum anak stunting yang dilakukan di 12 kecamatan Kabupaten Tanah Bumbu dan pemeriksaan parameter bakteriologis dan kimia sampel air. Penentuan anak stunting ditentukan secara purposive sampling. Instrumen penelitian yang digunakan berupa kuesioner dan lembar observasi yang dicatat setelah hasil pengamatan keluar. Berdasarkan hasil analisis data diperoleh air minum yang tidak layak konsumsi sebesar 82.9% dengan status cemaran mikrobiologi air minum yaitu sebesar 80.86% dan cemaran kimia sebesar 3.35%, serta hasil uji pearson chi-square diperoleh hasil bahwa tidak ada hubungan antara sumber air minum anak stunting (p = 0.333) dan pengolahan air minum (p = 0.393) dengan pemeriksaan air minum anak stunting. Perlu dilakukan sosialisasi dan edukasi pengolahan air serta perlu adanya pengawasan terhadap air minum isi ulang masyarakat.
Job satisfaction in public entities
Authors: Flores Delgado Manuel Velimir , Silva Cevallos Danny Fernando , Flores Valero Manuel Francisco
Published: January 2025

The objective of this article was to analyze job satisfaction in public entities; It was developed based on a systematic review methodology using the PRISMA method that has contributed to the selection of studies related to job satisfaction and the collection of transcendent information and relevant conceptual judgments regarding the topic addressed by reviewing varied and significant publications in scientific journals. A selection of 23 articles was made that met the inclusion criteria, and whose contributions supported the objective of this systematic review, which is why the satisfaction and participation of public officials are essential for the organizational effectiveness of the sector, to strengthen the commitment to increase quality levels in the public service and the motivation to achieve and essentially to build a modern public administration that responds to the demands of society.
Cooperative learning to strengthen entrepreneurship and management skills in high school students
Authors: Escobar Moreno Luis Arturo , Reyes Pihuave Genny Maritza , Avila Veintimilla Luis Alberto , Navarrete Mora Luesner Hernan , Pardo Castillo Raul Oswaldo
Published: January 2025

This study evaluated how cooperative learning strengthens entrepreneurship and management skills in high school students. A quasi-experimental design with a quantitative approach was conducted, involving 80 students divided into intervention and control groups. A questionnaire was administered before and after the experiment, revealing that cooperative learning leads to significant improvements in the quality of education compared to traditional learning methods. The main findings showed that key competencies in entrepreneurship and management are enhanced through cooperative learning, making this methodology essential for improving students' academic and professional skills.
Descriptive analysis of professional competences
Authors: Mejia Gavilanez Piedad Gisela , Chuquimarca Ortega Mirian Alexandra , Salazar Hidalgo Diego Sebastian , Medina Tixi Gladys Patricia , Baca Zapata Rosario Claribel
Published: January 2025

The present work focused on an intervention program based on professional skills to promote employability. Emotional competencies were analyzed, as the delimitation of interpersonal competencies, the factors influencing teacher employability, and professional competencies. The methodology applied was cross-sectional, descriptive, and correlational, aimed at describing, explaining, and identifying the degree of correspondence of the possible relationships between the variables. The approach was qualitative, while the method used was hypothetical-deductive, the type of research was basic, and the design was non-experimental at a correlational descriptive level with cross-sectional. The main results showed a relationship between professional competencies, employability, and the work context.
Design of a didactic strategy based on role-playing for early childhood education children
Authors: Solorzano Zambrano Odalys Aylis , Zambrano Acosta Jimmy Manuel , Chica Chica Leonardo Fabricio
Published: January 2025

There are delays in the consolidation of decision-making and problem-solving, which results in late independence and deficiencies in emotional self-regulation and social skills. The research aimed to design a teaching strategy based on role-playing games that promote the autonomy of children in early childhood education. The methodology had a mixed approach, using descriptive, non-experimental, and field research, employing participant observation. The results highlight that teachers do not use role-playing games daily but by applying the strategy, children are willing to carry out the activities and solve problematic situations without help. It is concluded that role-playing games provide benefits related to movement, communication and expression, respect, and tolerance towards others.
ECONOMIC MODEL OF GAMING AND CYBERSPORTS PUBLISHING (ON THE EXAMPLE OF CYBERMETA)
Authors: Panasyuk Igor A.
Published: January 2025

Modern online gaming and eSports publications are the most important element of gaming and one of the main driving forces of popularizers of both the professional eSports scene and the gaming industry as a whole. Being important components of the modern media system, gaming and eSports editorial boards continue to actively develop their corresponding areas of journalism, spending a huge amount of resources on maintaining ratings and reaching new heights. Rapid technical progress affects the constant positive dynamics of the gaming industry, which, in turn, has a direct impact on eSports. Such a pace requires new approaches to the creation, distribution and monetization of content from Russian gaming and eSports online publications. The purpose of this theoretical and practical article is to describe the economic model of a modern gaming and eSports online
publication.
MEDIA OBJECTIVITY IN ECONOMIC NEWS REPRESENTATION: AN ACTUAL APPROACH
Authors: Shults Olga A.
Published: January 2025

The subject of media objectivity in the representation of economic news is a multidimensional problem, given the significant impact of information on economic behavior and perception of both individuals and society as a whole one. In the context of global digitalization, the increasing influence of political and economic elites, the mediatization of the economy and the broadcast of news through social networks, where algorithms amplify bias by promoting sensational content, the objectivity of the media is often put into question. Maintaining the reliability of information requires a comprehensive
approach that includes not only technological and economic subjects, but also attention to ethical and moral principles. This article points to the main aspects of the objectivity of economic journalism by the means of the analysis of the works written by modern researchers within the framework of scientific discourse.
GAMIFICATION TOOLS IN ADVERTISING VIDEOS ON THE INTERNET
Authors: Kim Anita E. , Drucker Malvina M.
Published: January 2025

The article presents an overview of the tools used in advertising videos to increase engagement of the target audience, explores different game mechanics, as well as their influence on the motivation of the audience when deciding to purchase the advertised product. The article describes the results of analysis of the application of gamification in advertising, including the use of dynamic elements that require viewers to react quickly, which promotes a deeper interaction between audience and content. Particular focus was given to the importance of social interaction in the context of the game-building, strengthening the emotional connection between the brand and the consumer, which increases loyalty and motivation of the target audience.
BOOK BLOG PROMOTION: SPECIFICS COMMUNICATION CAMPAIGN
Authors: Lyaginskaya Julia A.
Published: January 2025

The article is devoted to the study of the effective promotion of a literary blog through popular mechanics in social networks. The article examines the relevance of the basic subject of PR and the specifics of its promotion. The purpose of the study, based on the analysis of scientific research, was to identify an effective communication campaign to
promote a literary blog and to identify the specifics of its promotion, as well as to identify the most popular content formats. The young audience is interested in leisure formats and various entertainment preferences are formed. The most interactive option may be a book club, which will unite people into one community of interests and provide an opportunity for social activity.
TECHNOLOGIES FOR CREATING A BRAND IN THE SERVICE SECTOR OF A MASTER BROW ARTIST
Authors: Pashnina Daria D.
Published: January 2025

The brand plays an important role, especially in the field of beauty and style services. This article discusses the technologies for creating a brand in the field of services of a master eyebrow artist, which include not only the development of a unique visual style and logo, but also the formation of values and a unique brand offer that distinguish it from competitors. This also includes creating a target audience, identifying key customer characteristics and preferences, and developing marketing and communication strategies aimed at attracting and retaining the target audience. The key technologies in this field are the analysis of the market and competitors, the study of the needs and preferences of customers, as well as the use of various marketing and promotion tools and methods to create a unique and recognizable brand of the eyebrow master.
DEVELOPMENT AND IMPLEMENTATION OF THE DESIGN PROJECT TO CREATE A PERSONAL IMAGE OF THE HERO OF THE COMMUNICATION CAMPAIGN OF MARKETPLACE MANAGER
Authors: Fatyanova Olga S.
Published: January 2025

This article is devoted to the development and implementation of a design project to create a personal image of the hero of a communication campaign for a marketplace manager using Ekaterina Suvorova as an example. In the modern world, promoting your business through social networks has become relevant, so you will have to try very hard to attract more people. There are already more than a billion users on the platforms – there are many competitors, and everyone wants to lure subscribers to themselves. It is necessary to combine both free and paid promotion methods: targeted advertising, launching contests, advertising with bloggers, mutual PR and others.
DEVELOPMENT AND IMPLEMENTATION OF A PROJECT TO CREATE A VISUAL STORY TO PROMOTE A BEAUTY STUDIO
Authors: Fatyanova Yulia S.
Published: January 2025

This article is devoted to the development and implementation of a project to create a visual story to promote a beauty studio. Visual stories allow for deeper interaction with the audience, creating more personal and emotional connections. They also allow companies and brands to demonstrate their expertise and personality, which helps establish trust and increase customer loyalty. Visual stories are an effective means of promotion and interaction with the audience, which makes them relevant in 2023 and beyond. As part of our work, we developed a project to create a visual story to promote the beauty studio “Time of Beauty”. We developed visual products that helped improve the existing brand. The results of our work contributed to increasing the recognition of the promoted entity.
CRITERIA FOR INSTITULIZATION OF AN AUTHOR’S BLOG ABOUT ART
Authors: Blinov Alexey D.
Published: January 2025

This article examines an urgent problem in the modern Russian media space: the issue of institutionalization of the author’s blog using the example of materials about culture. Currently, the content of influencers is displacing traditional journalism in the struggle for the attention of the audience. In this regard, it becomes relevant to find an answer to the following question: what criteria should bloggers’ reviews have in order to become officially recognized in mainstream discourse? The very concept of institutionalization in this context does not have clear interpretations due to the incessant changes in various
contexts surrounding it: legislative, political, technical and cultural. In the course of describing and analyzing the main provisions of all these contexts, criteria are formed in this work that can serve as a basis for further institutionalization of author’s blogs, including in the field of art and culture.
INFOTAINMENT IN POPULAR SCIENCE JOURNALISM
Authors: Kabatchikova Angela A.
Published: January 2025

The article examines the specifics of infotainment methods in popular science journalism. The study materials were author’s materials and articles published on the Internet platforms of popular science projects. As a result of the analysis, popular science formats containing infotainment methods were identified: audiovisual and text. Using the selected works as an example, specific features of such publications were identified: their goal is to convey important knowledge in a format that contains an appropriate style of presentation that allows understanding complex topics. In the course of the study, practical advice was formulated on simplifying texts on popular science topics. It was concluded that the main goal of using infotainment in popular science journalism is to convey a complex scientific theory in simple language and attract the greatest number of people to science.
SPECIFIC FEATURES OF A TEXT REVIEW (USING THE EXAMPLE OF THE AMERIME “AVATAR: THE LEGEND OF AANG”)
Authors: Mikheeva Vladislava A.
Published: January 2025

This study examines the genre of text reviews of Americanime in Russian media, its deformation and features explained by the narrowness of the direction. The interest of the study is also focused on finding an answer to the question of how popular are reviews of animation projects among Russian media today. The theoretical significance of the work lies in examining the concept of “review of Americanime”, describing the specific characteristics of this genre and the features of such projects. The practical significance is that the results of this work can be relied on in practical journalistic activities when creating their own media materials aimed at reviewing a narrow genre of mass culture. The research material includes publications of the online publications “Kommersant” and “2x2 media”, thematically related to the Americanime “Avatar: The Last Airbender”. By analyzing and comparing materials from official media, the main patterns in reviewing Americanime were identified.
ASPECTS OF CREATING MATERIALS ABOUT SCIENCE IN THE MEDIA
Authors: Ukharskikh Elizaveta V.
Published: January 2025

Popular science journalism is becoming increasingly important every year, as scientific knowledge is beginning to be valued more in the Russian Federation, and its mass broadcasting is encouraged at the state level. Science-intensive production, in the development of which Russia is interested, can be improved only if citizens are informed about the scientific activities of domestic scientists. The purpose of the article is to help journalists who create texts about science for the media by formulating recommendations for work in this thematic area. Previously, the problems of popular science journalism were covered in detail in the Russian scientific community. This article summarizes existing research and considers examples from journalistic practice. The work also provides examples of simplification methods in popular science texts. The material for the analysis was two author’s articles on the website of the popular science magazine about science in the Chelyabinsk region “Green Monday”.
ASPECTS OF PREPARING A JOURNALISTIC REVIEW
Authors: Shalagina Ekaterina M.
Published: January 2025

A review is a genre of journalism that allows the reader to form their own opinion about an art object or cultural phenomenon. It has not lost its relevance for many years. The article examines in detail the concept of a review, its specific features, as well as the main aspects of the work that should be taken into account when creating a quality work in this genre. Particular attention is paid to the analysis of the subjective and objective principles in the review, the structure of such materials. In the course of the work, general requirements for reviews are identified, and key mistakes in creating materials are considered, general recommendations are given that will help authors make their works more informative and useful for a wide audience. The study is practice-oriented and will be useful for creators of media content.
TRANSMEDIA STORYTELLING IN JOURNALISM
Authors: Vitvinchuk Vladimir V.
Published: January 2025

This article substantiates the feasibility of using transmedia storytelling methods and techniques in the practice of domestic journalism. A theoretical analysis of the genesis and development of storytelling procedures is carried out, clear criteria for defining the concept are identified, and a methodological justification for studying this phenomenon from the standpoint of structuralism is given. An important contribution of domestic researchers to the development of the concept of multi-format narration is noted. A historical review shows the importance of interactivity as a means of engaging the audience and giving impetus to the development of history. In the course of content analysis and structural and functional analysis of the results of the creative activity of the portals: “Takie Dela” and “Antropogenez.ru”, a list of effective tools of transmedia storytelling in journalism was formed and the features of their application were described. In addition, the study allows us to conclude that the strategy of engaging the audience in charitable activities is an effective tool for interactivity and a driver for the development of storytelling beyond the digital environment.
THE POSSIBILITIES AND LIMITATIONS OF INTEGRATING ARTIFICIAL INTELLIGENCE TECHNOLOGIES INTO THE DOMESTIC MEDIA SYSTEM
Authors: Zherebnenko Anna V.
Published: January 2025

Artificial intelligence technologies are actively penetrating the media system, changing its structure, classical consumption models, technologies for creating and distributing content, and expanding the boundaries of what is possible. There is a growing concern about the influence of neural networks and control over it. The article examines domestic media that use artificial intelligence technologies in their work. The empirical basis of the research is the products of the Vkontakte ecosystem, domestic marketplaces and media services of Yandex. The analysis of the work of the mentioned media platforms made it possible to determine the impact of AI technologies, identify the possibilities of integrating artificial intelligence technologies into the domestic media system, identify problems and limitations of using neural networks at this stage of the formation of a new media technology, which require reflection in the context of awareness of possible risks that require careful consideration and creation of a mechanism for leveling them.
THE ROLE OF THE RUNET IN CHANGING MEDIA STRUCTURES
Authors: Zhilkin Alexandr S.
Published: January 2025

The article examines how the emergence of the Runet and the development of multimedia technologies affect media companies. These changes have both advantages and disadvantages. On the one hand, the accessibility of information, interactivity and abundance of data provided by multimedia technologies can be useful for the development of media companies. It has become possible to receive information from various sources, interact with content and analyze large amounts of data. This can contribute to the development of critical thinking, analytical skills and the ability to independently search for information. On the other hand, an excess of data and information can lead to overload and complicate the learning process. It is important to develop media literacy and critical thinking in order to distinguish reliable information from unreliable information, analyze sources and evaluate the quality of content. The article emphasizes the need to develop media literacy and critical thinking among the younger generation. These skills are key to successful development in an information society where information is available in large volumes and can be both reliable and unreliable. In conclusion, the article emphasizes the need for the development of media companies for the effective use of multimedia technologies and the ability to critically evaluate information that can be encountered in the information space. Recommendations have been formed to improve media competence.
SPORTS NEWS MEDIA EVENT FROM THE POINT OF VIEW OF THE THEORY OF RHETORICAL STRUCTURES
Authors: Krylova Daria G.
Published: January 2025

The article points out the relevance of studying the discourse that constitutes a sports media event for its taxonomic definition in terms of format and genre. The structure of news media events was studied using a machine learning model that draws on rhetorical structure theory. A corpus of 25 texts was used for the study, a total estimate of about 15 000 tokens. News items were selected randomly, without preliminary analysis of the topic of the message, but keeping in mind the number of word forms in the text, to form a corpus of approximately equal texts. It is shown that the emerging rhetorical relations and, in general, the structure of the discourse are one of the key elements in the formation of the stylistic features of a sports media event. Research into the structure of media texts is essential for a better understanding of how genre features are formed in the traditional and social sports media. The study of the discursive structure of a media event allows us to identify the features of its formation in traditional and social media and to assess the degree of influence of media convergence on it.
NEW TRENDS IN SCHOOL MEDIA: TRANSFORMATION INTO CONVERGENT EDITORIAL OFFICES
Authors: Irkhuzhin Vadim Z.
Published: January 2025

The article presents an analysis of modern trends in the field of children’s media communications. The relevance of this study lies in the fact that in modern realities, convergence forms a new model of the organizational structure of school media centers, modernizes the processes of collecting, producing and distributing information content.
When writing the article, the following theoretical methods were used: analogy, classification, generalization, comparative analysis, as well as the study and analysis of literature. Among the practical methods: personal observation, experiment and the method of consent. The entire work is based on an active empirical research method – experiment.
SPECIFICS OF CREATING TEXTUAL MATERIALS ON CULINARY TOPICS
Authors: Petrova Sofya P.
Published: January 2025

In recent years, there has been an increase in the popularity of culinary content in the media space. At the same time, the gastronomy sphere has always been an integral part of everyday life, but it is the development of digital platforms that has contributed to the mass distribution of culinary blogs and restaurant reviews, which, among other things, reveal the cultural aspects of nutrition. The publication of recipes not only allows you to convey instructions for preparing a specific dish, but also helps to preserve and transmit cultural values that enrich the mass perception of gastronomy. The purpose of this article is to identify the features of creating text materials about cooking. For this purpose, the work analyzed the materials of Russian authors on popular Russian culinary Internet platforms Food.ru, Eda.ru and “Gastronom”, which made it possible to formulate the key features of these thematic publications.
SPECIFIC FEATURES OF INTERVIEW IN THE MODERN MEDIA ENVIRONMENT
Authors: Feoktistova Anna A.
Published: January 2025

The interview genre is widespread in modern Russian media, which is also due to its ability to deeply reveal a particular topic. To create original journalistic texts in this genre, it is necessary to understand the principles and features of working with interviews - their identification and structuring became the main goal of this work. The material for the study was interviews in the publications “OK!”, VOICE and “RIA Novosti”. The work is based on the theoretical works of such authors as A. A. Tertychny, M. N. Kim, M. M. Lukina, A. E. Yeritsyan. In the course of the study, the design and content features characteristic of interviews were systematized, and an algorithm for preparing an interview was compiled based on the data obtained. It was concluded that most text interviews are characterized by the structure of the “inverted pyramid”, which provides for the presentation of the topic in order from the general to the specific, the presence of visual elements and various expressions of the author’s position.
Automation transitional phases and changes in nomenclature at the ICT and Systems Division of Kenneth Dike Library, University of Ibadan
Authors: Ojo Reuben Abiodun
Published: January 2025

This article presents the origin of telecommunication in Ibadan City which is linked to the Kenneth Dike Library, University of Ibadan, a documentation of automation transitional phases and changes in nomenclature of the ICT and Systems Division (ICT&SsD) of the Kenneth Dike Library, University of Ibadan, Ibadan, Nigeria from inception. The article exhaustively discusses various stages in the library’s automation experience, starting with standalone system to Local Area Network (LAN) based system to the Internet based system which gives opportunity to implementing interoperability of information system, otherwise known as Resource Sharing (RS). Corollary to this is the discussion on the naming conventions (nomenclatures) which ICT&SsD has witnessed over the years. The methodology used in gathering data was oral interview method. Thematic Content Analysis (TCA) was used to analyse the data collected. The Kenneth Dike Library, University of Ibadan has gone through different stages, in terms of library automation software (LAS) being used. This article presents exhaustive explanations on the necessity for changes that occurred since inception. Presently, the Library uses the University of Ibadan Integrated Library Software (UI-ILS). It has web interface to operate the concept of inter-operability of information systems, meaning that the Online Public Access Catalogue (OPAC) can be accessed anywhere, irrespective of Location. This means you do not need to register your physical presence in the library before browsing through the library holdings. Finally, conclusion is presented.
Influence Of Taxation Socialization, Tax Sanctions, Tax Knowledge On Individual Taxpayer Compliance (At The Bandung Soreang Primary Tax Office)
Authors: Putra Raihan Cipta Permana , Ginting Wajib
Published: January 2025

This study analyzes the effect of tax socialization, tax sanctions, and tax knowledge on individual taxpayers' compliance at the Soreang Tax Office (KPP Pratama Soreang). Taxpayer compliance is one of the most crucial indicators of the success of Indonesia's tax system. The causes of non-compliance with tax obligations often stem from factors such as a lack of public understanding of their tax responsibilities, insufficient socialization, and inconsistent enforcement of tax sanctions. This study employs a quantitative method, including descriptive and confirmatory measurements. Data was collected by surveying 100 taxpayers at the Soreang Tax Office. The findings reveal that tax socialization positively and significantly impacts taxpayer compliance by giving individuals a stronger understanding of their tax obligations. Tax sanctions also play a significant role, with compliance improving through the consistent application of sanctions. Tax knowledge is a critical factor, as informed taxpayers tend to comply with reporting requirements more promptly. Together, these three variables significantly contribute to enhancing compliance. These findings underscore the importance of expanding tax socialization programs, implementing tax regulations effectively, and educating the public about tax matters to support the success of Indonesia's tax system
Influence of Social Media Marketing and Influencers on Purchase Decisions of Culinary MSMEs in Bandung Regency
Authors: Salsabila Nabilah , Sumawidjaja Riyandi Nur
Published: January 2025

Purchase decision is a crucial concept in marketing because various elements that support or hinder a purchase decision significantly affect the choice to acquire a good or service. One element that affects the purcahse decision is social media marketing and influencers. This research was carried out to understand the extent of the impact of marketing through social media and influencers on purchase decisions. This research method implements qualitative and quantitative analysis using questionnaire data collection techniques. Sampling was done by probability sampling with simple random sampling involving 100 respondents. To analyze the data to answer the research question, validity and reliability tests, descriptive analysis, classical assumption testing, multiple linear regression, and hypothesis testing both partially and simultaneously were used. The results showed that (1) every aspect of the purchase decision received a positive rating in the good category. (2) respondents also gave a good rating on social media marketing in all questions (3) for influencers; they scored good on 4 and a fair rating on 2. (4) Social media marketing positively influences individual purchasing decisions. (5) Influencers positively impact purchase decisions (6) Simultaneously, social media marketing and influencers show a positive and significant influence on purchase decisions. That way, if the marketing strategy on social media and the use of influencers in promotions in the MSME culinary sector are more effective, then it will affect the level of consumer purchase decisions for MSME culinary.
Pendampingan Pengembangan Sistem Pengarsipan di Kantor Camat Pedamaran Kabupaten Ogan Komering Ilir
Authors: Ziqrullah Muhammad Hafiz , Kunang Yesi Novaria , Yadi Ilman Zuhri , Afriyudi Afriyudi
Published: January 2025

Archives are an essential system that must be possessed by an organization, serving as evidence, evaluation material, and planning material for future activities. Disorganized and undocumented archives in an institution will result in difficulties in searching for archives when needed. The Pedamaran Sub-district office in South Sumatera is facing challenges in rechecking archives due to the stacking of physical documents. To help address this issue, the writing team provides a solution by designing and developing a web-based archiving system. This system is organized based on categories to facilitate the input and checking of documents. After the development of the archiving system for the Pedamaran Sub-district office, further assistance is provided to ensure that officials at the Pedamaran Sub-district office can utilize the created archiving system
Upaya Pencegahan Stunting Melalui Pemberian Makanan Tambahan Dengan Edukasi Tentang Stunting Pada Balita Di Desa Oben, Kecamatan Nekamese
Authors: Naingalis Angela L. , Juwa Maria M. Mue , Olla Sinta Inriani , Nenogasu Yeri Delsia , Pay Frida S. , Zakiah Ummu
Published: January 2025

Stunting is a condition characterized by a child's lack of height compared to children his age. Put, stunting is a term for growth disorders in children. This community service aims to help mothers increase their knowledge and awareness about stunting. The method of service is carried out in the form of health education about stunting, PowerPoints, and LCDs, as well as the distribution of green Kajang and egg porridge at Oben Village. The targets of this service activity are mothers who have children under five. The number of mothers who participated in this service activity was 30. The result of this service is that the counseling material provided is good enough to increase the mother's knowledge and understanding, as evidenced by the increase in the average score after the post-test. The average pre-test score is 26.7, and the average post-test score is 83.3. It is necessary to provide similar counseling to mothers of toddlers.
Sosialisasi Penyuluhan Pemasaran Digital Melalui Kuliah Kerja Nyata Tematik Pada Desa Pemulutan Ulu Kecamatan Pemulutan Kabupaten Ogan Ilir
Authors: Zaini Kurniawan , Agustina Merry , Sahfitri Vivi , Purwaningtias Fitri , Nopasari Widia , Lestari Regina , Ruspiana Mellia
Published: January 2025

One of the Three Pillars of Bina Darma University is community service through Thematic Community Service Programs (KKNT). KKNT aims to help students gain knowledge, skills, and social awareness through new learning experiences. The community expects the presence of students to enhance motivation and innovation in the development field. Students, as active communication bridges, play a crucial role in developing and applying technology and science. The university, as an agent of change, supports this role. KKNT must be implemented using four principles: feasible, acceptable, sustainable, and participatory. The KKNT implementation process generally consists of three stages: evaluation, reporting, and follow-up. Two types of reports are prepared during the reporting stage: group reports by student groups and individual reports by each student. To conduct observations, question-and-answer methods, documentation, and direct field observations are used. Observations indicate that KKNT work programs include both physical and non-physical programs
Pelatihan Pengembangan Media Pembelajaran Matematika Berbasis Budaya Dan Teknologi Bagi Guru-Guru Di Sd Inpres Adobala Dan Sd Inpres Pepakkelu
Authors: Wara Sabon Dominikus , Ekowati Ch. Krisnandari , Garak Siprianus Suban , Rimo Imelda Hendriani Eku , Halim Fransiska Atrik
Published: January 2025

PKM activities for the community aim to help elementary school teachers develop culture and technology-based learning media as part of learning innovation. This PKM activity is a continuation of the PKM activities in 2024. The background for holding this PKM is that teachers can create culture-based mathematics learning media. However, the appearance of the learning media is still not attractive, so they need to be trained to develop culture-based learning media integrated with technology. The methods used in this activity are lecture, discussion, question and answer, demonstration, and practice. Participants in the activity were teachers at SD Inpres Adobala and SD Inpres Pepakkelu. Face-to-face PKM activities were conducted for 2 days at SD Inpres Adobala and 2 days online using the WhatsApp Group. PKM went well, and the evaluation results showed that 100% of teachers were able to develop learning media, LKPD, and evaluation media based on culture and technologyy.
Pelatihan Manajemen Keuangan Pribadi untuk Pelajar di SMA Negeri 1 Sungai Rotan
Authors: Maryani Maryani , Nurfatidah Sri
Published: January 2025

Personal financial management in a student environment is an important aspect in forming good financial skills at an early age. This research aims to explore the application of personal financial management among students, assess their understanding of financial management, and identify challenges faced in daily practice. Issues raised include a lack of formal financial education, a lack of knowledge of budgeting, and unhealthy spending habits. The method used is descriptive qualitative, involving students from various classes and new students at tertiary institutions. Data was collected through a questionnaire designed to measure understanding and practice of personal financial management. It is hoped that the results of this research will provide useful insights for students and educational institutions in designing more effective financial education programs and helping students develop healthy financial habits. By implementing proper financial management, students are expected to be able to avoid financial problems in the future and become more financially independent individuals.