bluuebunny/crossref_metadata_2025 huggingface dataset:
Gambaran Gaya Hidup Remaja Laki-Laki yang Terpapar Beauty Trend Korea Selatan di Media Sosial
Authors: Saputra Zulian Melentino , Utami Lusia Savitri Setyo
Published: November 2023

Adolescence is the transition period from childhood and adulthood, beginning at ages 12 and 13 and ending in the teens or early 20s. Today's teenagers have entered a period of having distinctive and modern opinions, preferences, attitudes and behaviors. Recently, teenagers, especially Generation Z, who actively access social media, have been shocked by the popular phenomenon from South Korea or the Korean wave. The researcher aims to know and describe the lifestyle of Generation Z teenagers who are exposed to South Korean beauty trends on social networks. One of the impacts of South Korean beauty trends is the attitude of imitation of everything that is displayed on social media. With this, researchers use modeling theory in accordance with the attitudes of teenagers who are exposed to the impact of this beauty trend. The research approach used by researchers uses a qualitative approach with phenomenological research methods. The result is that all male informants, generation Z, in this study are interested in Korean beauty trends. After being exposed to information on beauty trends by idols on social media, the informants' lifestyles changed drastically from not caring about appearance to caring about beauty.
Masa remaja adalah masa transisi dari kanak-kanak dan masa dewasa, dimulai pada usia 12 dan 13 tahun dan berakhir pada remaja atau awal 20-an. Remaja saat ini sudah memasuki masa mempunyai pendapat, preferensi, sikap, dan perilaku yang khas dan modern. Akhir-akhir ini para remaja, khususnya Generasi Z, yang aktif mengakses media sosial, digemparkan dengan fenomena populer dari Negara Korea Selatan atau Korean wave. Peneliti bertujuan mengetahui dan mendeskripsikan gambaran gaya hidup remaja Generasi Z yang terpapar tren kecantikan Korea Selatan di jejaring sosial. Salah satu dampak dari tren kecantikan Korea Selatan adalah sikap peniruan terhadap segala sesuatu yang ditampilkan di media sosial. Dengan ini peneliti memakai teori modeling sesuai dengan sikap para remaja yang terpapar dampak dari tren kecantikan ini. Pendekatan penelitian yang digunakan peneliti menggunakan pendekatan kualitatif, dengan metode penelitian fenomenologi. Hasilnya seluruh informan laki-laki, generasi Z, dalam penelitian ini tertarik dengan tren kecantikan Korea. Setelah terpapar informasi tren kecantikan oleh idola di media sosial, gambaran gaya hidup informan berubah drastis dari yang awalnya tidak peduli dengan penampilan menjadi peduli dengan kecantikan.
Analisis Semiotika Makna Optimisme pada Lirik Lagu K-Pop NCT Dream “Hello Future”
Authors: Farahdila Zahwa , Utami Lusia Savitri Setyo
Published: November 2023

Communication is the most important activity for us in life. This is because we as social beings need interaction to convey the contents of our thoughts with others. The process of delivering messages with communication can be done with certain media. One of the media that is often used to convey messages is music. Based on this, a concept called musical communication emerged. Today the world of music is growing all over the world, including K-Pop. One of the music groups currently popular with young Indonesians is NCT Dream. Several NCT Dream songs contain lots of uplifting messages that are channeled to listeners and fans. NCT Dream is a group of singers from South Korea that are currently popular with young people. NCT Dream also delivers encouraging messages through their songs. This study aims to find out the meaning of optimism in the lyrics of the NCT Dream song "Hello Future" and examine its markers and signs. This study uses the theory of optimism. The method used in this study is semiotic analysis from Saussure with a qualitative approach. The results of this study found that the lyrics of the song "Hello Future" have the meaning of optimism about the future, achieving dreams, and worrying about difficult times.
Komunikasi merupakan kegiatan terpenting bagi kita dalam berkehidupan. Hal ini karena kita sebagai makhluk sosial perlu adanya interaksi untuk menyampaikan isi pikiran dengan orang lain. Proses penyampaian pesan dengan komunikasi dapat dilakukan dengan media tertentu. Salah satu media yang sering dilakukan untuk menyampaikan pesan adalah dengan musik. Berdasarkan hal ini, muncullah suatu konsep yang disebut dengan komunikasi musik. Dewasa ini dunia musik sangat berkembang di seluruh dunia, termasuk K-Pop. Salah satu grup musik yang saat ini ramai digemari oleh anak-anak muda Indonesia adalah NCT Dream. Beberapa lagu NCT Dream banyak mengandung pesan-pesan semangat yang disalurkan untuk para pendengar maupun penggemarnya NCT Dream merupakan sekelompok penyanyi asal Korea Selatan yang saat ini banyak digemari oleh anak muda. NCT Dream juga memberikan pesan-pesan semangat melalui lagu-lagu mereka. Pada penelitian ini bertujuan untuk mengetahui makna optimism yang ada di dalam lirik lagu NCT Dream “Hello Future” dan mengkaji penanda juga petandanya. Penelitian ini menggunakan teori optimisme. Metode yang digunakan pada penelitian ini adalah analisis semiotika dari Saussure dengan pendekatan kualitatif. Hasil dari penelitian ini adalah ditemukan bahwa lirik lagu “Hello Future” memiliki makna optimisme terhadap masa depan, dalam meraih mimpi, serta terhadap kekhawatiran pada masa-masa sulit.
Tanda-Tanda Perundungan dalam Film “Are You Okay?”
Authors: Osvaldo Juan , Pandrianto Nigar
Published: November 2023

A film is a moving image or so-called audio-visual media. Film can be used as a medium for conveying messages, and films currently act as a popular medium for conveying messages very effectively. Every film is always built with many marks. These signs have the meaning that the filmmaker wants to convey. In this research, the researcher wants to know and describe the signs of bullying in the short film "Are You Okay?". This study uses the concept of the film, bullying, the spiral of silence theory and Charles Sanders' model of semiotics. The subject of this research is scenes in the short film “Are You Okay?” who have signs of bullying, and the object of this research is the signs of bullying in the short film "Are You Okay?". The research method used by researchers is a qualitative research method. The theory used in this study is Charles Sanders Peirce's semiotic theory. The author uses document analysis and literature study to gather the required information. The results of this study indicate that there are signs of bullying in the short film "Are You Okay?" through a number of scenes in the form of representamen, objects, and interpretants.
Film adalah gambar yang bergerak atau biasa disebut media audio visual. Film dapat dibuat sebagai media untuk menyampaikan sebuah pesan, film pada saat ini berperan sebagai media popular untuk menyampaikan pesan dengan sangat efektif. Setiap film selalu dibangun dengan banyak tanda. Tanda-tanda tersebut memiliki makna-makna yang ingin disampaikan oleh pembuat film. Peneliti ingin mencari tahu serta mendeskripsikan tanda-tanda perundungan yang terdapat dalam film pendek “Are You Okay?”. Penelitian ini menggunakan konsep film, perundungan, teori spiral of silence dan semiotika model Charles Sanders. Subjek dari penelitian ini adalah adegan-adegan dalam film pendek “Are You Okay?” yang memiliki tanda-tanda perundungan dan objek dari penelitian kali ini adalah tanda-tanda perundungan pada film pendek “Are You Okay?”. Metode penelitian yang digunakan oleh peneliti adalah metode penelitian kualitatif dengan semiotika Charles Sanders Peirce. Penulis menggunakan analisis dokumen dan riset perpustakaan dalam mengumpulkan informasi yang dibutuhkan. Hasil penelitian ini menunjukkan bahwa terdapat tanda-tanda perundungan dalam film pendek “Are You Okay?” melalui sejumlah scene dalam bentuk representamen, objek, dan interpretan.
Representasi Persahabatan dalam Anime One Piece Episode of Merry
Authors: Liu Hansen , Winduwati Septia
Published: November 2023

Anime is a form of culture in Japan. By using this anime, Japan can show its cultural values ​​in a unique, creative and modern way. The author's goal is to conduct research on the One Piece Episode of Merry anime to find out how friendship is represented by applying mass communication theory, advertising, representation, friendship. , and the semiotics of Charles Sander Peirce. The approach used is a qualitative approach with a descriptive type along with Charles Sander Peirce's semiotics as an analytical technique. In this study, the meaning and values ​​of friendship were found in the anime One Piece Episode of Merry, namely a sense of self-sacrifice, mutual care, and mutual support shown by the Straw Hat Crew.
Anime merupakan salah satu bentuk budaya di negara Jepang. Dengan menggunakan anime ini Jepang bisa memperlihatkan nilai-nilai budaya dengan cara yang unik, kreatif dan modern. Tujuan penulis melakukan penelitian terhadap anime One Piece Episode of Merry untuk mengetahui bagaimana persahabatan itu direpresentasikan yang dengan menerapkan teori komunikasi massa, iklan, representasi, persahabatan, dan semiotika Charles Sander Peirce. Pendekatan yang dipakai adalah  pendekatan  kualitatif  dengan  jenis  deskriptif  beserta  semiotik Charles  Sander Peirce sebagai  teknik  analisis.  Dalam  penelitian  ini,  ditemukan  makna  dan nilai-nilai persahabatan dalam anime One Piece Episode of Merry yaitu rasa rela berkorban, saling peduli, saling mendukung satu sama lain yang ditunjukkan oleh Straw Hat Crew.
Rating dan Share pada Program Super Deal Indonesia 2022 di GTV
Authors: Arumsari Mila , Yoedtadi Moehammad Gafar
Published: November 2023

Television is one of the mass media sources of information. Producers have an important role in making a television programme so that it can produce the targeted rating and share. There are three important parts in the production of a programme: pre-production, production, and post-production. In these three stages, the producer plays a role in organising all his responsibilities. This research was conducted to find out how the process a producer goes through in handling a television programme so that it can increase ratings and shares. This research uses a qualitative approach with a case study method. Data collection techniques through interviews with producers and executive producers of the "Super Deal Indonesia 2022" programme aired on GTV station, observation and documentation. The results obtained from this study show that the role of the producer affects the performance of a programme in producing a show that has a concept with creativity so that it can increase ratings and shares.
Televisi merupakan salah satu media massa sumber informasi. Produser memiliki peran penting pada pembuatan suatu program acara televisi sehingga dapat menghasilkan rating dan share yang ditargetkan. Terdapat tiga bagian penting dalam produksi suatu program yaitu tahapan pra-produksi, produksi, pasca produksi. Dalam tiga tahapan tersebut, produser memegang peranan dalam mengatur segala tanggung jawabnya. Penelitian ini dilakukan untuk mengetahui bagaimana proses yang dilalui seorang produser dalam menangani program acara televisi sehingga dapat meningkatkan rating dan share. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data melalui wawancara dengan produser dan eksekutif produser program “Super Deal Indonesia 2022” yang ditayangkan di stasiun GTV, observasi dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa peran produser mempengaruhi kinerja suatu program dalam menghasilkan sebuah tayangan yang memiliki konsep dengan kreativitas sehingga dapat meningkatkan rating dan share.
Persepsi Generasi Z pada Konten Iklan Sampo Rejoice x Kiky Saputri versi “Rambut No Drama”
Authors: Chandra Vanessa , Utami Lusia Savitri Setyo
Published: November 2023

The increasing number of internet users in Indonesia is used by many companies or brands as an opportunity to market their products through advertisements on social media. One of them is Rejoice shampoo which creates promotional advertising content on YouTube social media. One of the active YouTube users is Generation Z, so it has the potential to be a subject in this study. The purpose of this research is to describe Generation Z perception of Rejoice shampoo creative advertising content on YouTube. Creative advertising content tends to attract the attention of potential consumers more than non-creative ones. The theoretical basis used in this study is marketing communications, advertising, creative advertising, advertising on social media, and perception. This research was conducted with a qualitative approach. Researchers also conducted in-depth interviews with four informants who met the criteria. The perception that appears in Generation Z is divided into three stages, namely sensation, attention, and interpretation. The results of this study indicate that Generation Z perception of the content of the Rejoice x Kiky Saputri shampoo advertisement version of "Rambut No Drama" is that advertisements are creative, interesting, funny, not monotonous, and different from shampoo advertisements in general.
Peningkatan jumlah pengguna internet di Indonesia dimanfaatkan banyak perusahaan atau brand sebagai peluang dalam memasarkan produk melalui iklan di media sosial. Salah satunya adalah sampo Rejoice yang membuat konten iklan promosi di media sosial YouTube. Salah satu pengguna aktif YouTube adalah Generasi Z sehingga berpotensi sebagai subjek dalam penelitian ini. Tujuan penelitian ini adalah untuk mendeskripsikan persepsi Generasi Z terhadap konten iklan kreatif sampo Rejoice di YouTube. Konten iklan yang kreatif cenderung lebih menarik perhatian calon konsumen dibandingkan yang tidak kreatif. Landasan teoritis yang digunakan dalam penelitian ini adalah komunikasi pemasaran, periklanan, iklan kreatif, iklan pada media sosial, dan persepsi. Penelitian ini dilakukan dengan pendekatan kualitatif. Peneliti juga melakukan wawancara mendalam kepada empat informan yang telah memenuhi kriteria. Persepsi yang muncul pada Generasi Z ini terbagi menjadi tiga tahapan yaitu sensasi, atensi, dan interpretasi. Hasil dari penelitian ini menunjukkan bahwa persepsi Generasi Z terhadap konten iklan sampo Rejoice x Kiky Saputri versi “Rambut No Drama” adalah iklan yang kreatif, menarik, lucu, tidak monoton, dan berbeda dengan iklan sampo pada umumnya.
Tiktok Sebagai Sarana Promosi Program Kampus Merdeka
Authors: Agnela Teresia , Yoedtadi Moehammad Gafar
Published: November 2023

The Directorate General of Higher Education has a program to invite students to get hands-on experience in the field in the Merdeka Learning Campus Merdeka program. The Directorate General of Higher Education utilizes social media to disseminate the program. From this social media, it is hoped that the public will understand the meaning of Freedom to Learn on an Independent Campus, and students will welcome this program. In addition, it is hoped that students will be interested in participating actively in the programs offered by universities. One of the social media used is TikTok, which has experienced rapid development in the last 2 years. The audience for TikTok is mostly young people. This study aims to determine the strategy of the social media division at the Directorate General of Higher Education in informing the Merdeka Learning Campus Merdeka program by using social media TikTok. This research uses a qualitative approach with a case study method. Data collection is done by interviews, observation and documentation. Research informants are social media coordinators, content creators and the target audience for TikTok, Directorate General of Higher Education. The results of the study show that the strategy owned by the Directorate General of Higher Education is actually in accordance with the POST (People-Objectives-Strategy-Technology) method of social media planning, but for now the Directorate General of Higher Education is still more concerned with quantity than content quality.
Direktorat Jendral Pendidikan Tinggi memiliki program untuk mengajak mahasiswa mendapat pengalaman langsung terjun ke lapangan dalam program Merdeka Belajar Kampus Merdeka. Ditjen Dikti memanfaatkan media sosial untuk menyebarluaskan program tersebut. Dari media sosial ini diharapkan masyarakat memahami makna Merdeka Belajar Kampus Merdeka, dan mahasiswa menyambut baik program ini. Di samping itu diharapkan mahasiswa tertarik untuk ikut serta secara aktif pada program-program yang ditawarkan oleh perguruan tinggi. Media sosial yang digunakan salah satunya adalah TikTok yang mengalami perkembangan pesat 2 tahun belakangan ini. Khalayak TikTok sebagian besar adalah anak muda. Penelitian ini bertujuan untuk mengetahui strategi divisi media sosial pada Ditjen Dikti dalam menginformasikan program Merdeka Belajar Kampus Merdeka dengan menggunakan media sosial TikTok. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Informan penelitian adalah koordinator media sosial, pembuat konten dan target khalayak TikTok Ditjen Dikti. Hasil penelitian memperoleh hasil bahwa strategi yang dimiliki oleh Ditjen Dikti sebenarnya sudah sesuai dengan perencanaan media sosial metode POST (People-Objectives-Strategy-Technology), akan tetapi untuk saat ini Ditjen Dikti masih lebih mementingkan kuantitas dibandingkan kualitas konten.
Analisis Komunikasi Pemasaran Media Sosial Instagram @rotiunyilvenusofficial dalam Memperluas Jangkauan Pasar
Authors: Leonard Glessya Vynika , Aulia Sisca
Published: November 2023

Roti Unyil Venus is a popular brand in the city of Bogor. The purpose of this study is to explain social media marketing communications on Instagram @rotiunyilvenusofficial and explain the steps in making effective marketing communications on Instagram @rotiunyilvenusofficial. This study uses several supporting concepts, namely Marketing Communication, Social Media, and Instagram. The author uses the case study method. The subject of this research is the Marketing Manager of Roti Unyil Venus. Meanwhile, the object of this research is an analysis of social media marketing communication Instagram @rotiunyilvenusofficial. Data from the results of the author's research were obtained through interviews, documentation, observation, and literature study. The results of the study show that in making marketing communications on Instagram social media @rotiunyilvenusofficial several steps are carried out, namely, determining the target audience, clear goals and messages, determining unique selling propositions, displaying Instagram with consistent nuances, understanding the mix of marketing communications carried out, planning the success of each uploaded content, as well as executing and evaluating uploaded content. In addition, to support social media marketing communications, Instagram @rotiunyilvenusofficial utilizes features according to their function to expand market reach and establish positive communication relationships with consumers.
Roti Unyil Venus adalah merek roti yang populer hingga saat ini di Kota Bogor. Tujuan dari penelitian ini adalah untuk menjelaskan komunikasi pemasaran media sosial Instagram @rotiunyilvenusofficial dan menjelaskan langkah-langkah dalam membuat komunikasi pemasaran yang efektif di Instagram @rotiunyilvenusofficial. Penelitian ini menggunakan beberapa konsep penunjang yaitu Komunikasi Pemasaran, Media Sosial, dan Instagram. Penulis menggunakan metode studi kasus. Subjek penelitian ini adalah manager marketing Roti Unyil Venus sedangkan objek penelitian ini adalah analisis komunikasi pemasaran media sosial Instagram @rotiunyilvenusofficial. Data dari hasil penelitian penulis peroleh melalui wawancara, dokumentasi, observasi, dan studi pustaka. Hasil penelitian menunjukkan dalam membuat komunikasi pemasaran media sosial Instagram @rotiunyilvenusofficial dilakukan beberapa langkah yaitu, menentukan target audiens, tujuan dan pesan yang jelas, menentukan unique selling proposition, tampilan Instagram dengan nuansa yang konsisten, memahami bauran komunikasi pemasaran yang dilakukan, merencanakan keberhasilan dari setiap konten yang diunggah, serta melakukan eksekusi dan evaluasi terhadap konten yang sudah diunggah. Selain itu, untuk mendukung komunikasi pemasaran media sosial Instagram @rotiunyilvenusofficial memanfaatkan fitur-fitur sesuai dengan fungsinya untuk memperluas jangkauan pasar serta menjalin hubungan komunikasi positif dengan konsumen.
Analisis Social Media Marketing Scarlett Whitening di Instagram
Authors: Florensia Florensia , Utami Lusia Savitri Setyo
Published: November 2023

The rise of the internet today has led to social media which is one of the online media created to communicate, apart from communicating social media can also be used as a means of promotion and one of the social media used is Instagram. This has been done by a local beauty brand, namely Scarlett Whitening, this product uses Instagram social media as a means of promotional activities. The purpose of this study is to find out and describe the perspective of consumers on social media Instagram as a promotional tool for Scarlett Whitening products. This study uses several supporting theories, namely marketing communications, promotion, social media marketing, AIDA theory, social media, Instagram, consumer perspective. This research uses a qualitative approach with a case study method. Research data were obtained through observation, interviews with four informants, documentation, and literature study. The results of the study show that the consumer's perspective on Instagram social media as a promotional tool for Scarlett Whitening products is the right action, because it can be seen that Instagram has many users, and Instagram is a social media platform that is suitable for carrying out promotional activities.
Maraknya penggunaan internet kini memunculkan media sosial yang merupakan salah satu media daring yang diciptakan untuk berkomunikasi, juga dapat dijadikan sebagai sarana promosi dan salah satu media sosial yang digunakan adalah Instagram. Hal tersebut sudah dilakukan oleh salah satu brand kecantikan lokal yaitu Scarlett Whitening, produk tersebut menggunakan media sosial Instagram sebagai sarana kegiatan promosinya. Tujuan dari penelitian ini adalah untuk mengetahui dan mendeskripsikan perspektif dari konsumen terhadap media sosial Instagram sebagai sarana promosi pada produk Scarlett Whitening. Penelitian ini menggunakan beberapa penunjang teori yaitu komunikasi pemasaran, promosi, social media marketing, teori AIDA, media sosial, Instagram, perspektif konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data penelitian diperoleh melalui observasi, wawancara dengan empat informan, dokumentasi, dan studi kepustakaan. Hasil penelitian menunjukkan bahwa perspektif konsumen terhadap media sosial Instagram sebagai sarana promosi pada produk Scarlett Whitening merupakan tindakan yang tepat, karena dapat diketahui Instagram memiliki banyak pengguna, serta Instagram merupakan salah satu platform media sosial yang cocok digunakan untuk melakukan kegiatan promosi.
Komunikasi Pemasaran Produk Herbaleo melalui Media Sosial TikTok (Strategi Content Creator)
Authors: Athalia Jennifer Angel , Sukendro Gregorius Genep
Published: November 2023

The development of  digital technology has changed the way a company markets its products. One of them is Herbaleo, which follows digital developments by starting to enter social media TikTok. Herbaleo does product marketing on TikTok with the help of a content creator. As a health brand it is very important for Herbalio to build consumer trust. The author is interested in knowing the marketing communication strategy for Herbaleo content creators in marketing detox tea products on the Herbaleo Detox Tea TikTok account. The author uses a qualitative approach in this study. The data obtained in this study were from semi-structured interviews, participatory observation, documentation, and literature studies. As a result, the content creator strategy in marketing products is by uploading interactive, educative, informative, and entertainment content. In addition, Herbaleo detox tea content creators also collaborate with influencers.
Perkembangan teknologi digital yang semakin maju mengubah cara sebuah perusahaan dalam memasarkan produk. Salah satunya Herbaleo yang mengikuti perkembangan digital dengan mulai masuk ke media sosial TikTok. Herbaleo melakukan pemasaran produk di TikTok dengan bantuan seorang content creator. Sebagai brand kesehatan sangat penting bagi Herbalio untuk membangun kepercayaan konsumen. Penulis tertarik untuk mengetahui strategi komunikasi pemasaran content creator Herbaleo dalam memasarkan produk detox tea di akun TikTok Herbaleo Detox Tea. Penulis menggunakan pendekatan kualitatif dalam penelitian ini. Data yang diperoleh pada penelitian ini dari wawancara semi terstruktur, observasi partisipasi, dokumentasi, dan studi kepustakaan. Hasilnya, strategi content creator dalam melakukan pemasaran produk yaitu dengan mengunggah konten interaktif, edukatif, informatif, dan entertainment. Selain itu, content creator Herbaleo detox tea juga melakukan kolaborasi dengan influencer.
Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta)
Authors: Hidayatullah Bagas Syarip , Winduwati Septia
Published: November 2023

Social media is not only used as a means of entertainment. This cannot be separated from technological developments that are increasingly developing and forming new lifestyles for people. the use of social media has no limits, users can freely take advantage of what is in it. All features available in the known space in cyberspace can be used for online business, entertainment, information and communication in cyberspace, which can connect all Internet users in the world so that distances are not visible. This study aims to determine the selectivity and motives of students in Jakarta in fulfilling information needs on Instagram. The theory that researchers use is the Use and Gratification theory with a qualitative descriptive research method. The data obtained in this study were obtained through interviews and documentation. The results obtained from this study were that seven out of eight students in Jakarta read information media on Instagram with informational motives. And six of the eight informants continued to read the media even though they were not registered with the press council.
Media sosial tidak hanya digunakan sebagai sarana hiburan. Hal tersebut tidak lepas dari perkembangan teknologi yang semakin berkembang dan membentuk pola hidup yang baru bagi masyarakat. Pemakaian media sosial tidak memiliki batasan, pengguna dapat memenfaatkan secara bebas apa yang ada didalamnya. Semua fitur yang tersedia di ruang yang dikenal di dunia maya dapat digunakan untuk bisnis online, hiburan, informasi dan komunikasi di dunia maya, yang dapat menghubungkan semua pengguna Internet di dunia sehingga jarak tidak terlihat. Penelitian ini bertujuan untuk mengetahui selektivitas dan motif mahasiswa di Jakarta dalam memenuhi kebutuhan informasi di Instagram. Teori yang peneliti gunakan adalah teori use and gratification dengan metode penelitian deskriptif kualitatif. Data yang diperoleh dalam penelitian ini didapatkan melalui wawancara, dan dokumentasi. Hasil yang didapatkan dari penelitian ini adalah tujuh dari delapan mahasiswa di Jakarta membaca media informasi di instagram dengan motif informasi dan enam dari delapan informan tetap membaca media tersebut meskipun tidak terdaftar di dewan pers.
Media Relations PT Angkasa Pura I pada Perhelatan G20
Authors: Christoper Alfonsus , Oktavianti Roswita
Published: November 2023

Media relations is important for an organization or company that wants to improve its image. The G20 is a multilateral cooperation forum consisting of 19 main countries and the European Union (EU) which has middle to high income classes, developing countries to developed countries. Corporate branding is a very important sector related to corporate reputation and image. Corporate branding becomes an influential thing in the information search process, where the company will give its best in obtaining results from its activities. This research uses a strategy or case study method. The data collected is data indirectly obtained through data collection techniques such as articles, books, and the internet which have relevant data in accordance with this research. PT Angkasa Pura I obtained data through interviews, observation and documentation. The results of this study are that corporate branding carried out by PT Angkasa Pura is carried out through publication through websites and social media. Apart from that, the media relations strategy is also carried out by means of media gatherings, press releases, and events.
Media relations penting bagi suatu organisasi atau perusahaan yang ingin menaikkan citra. G20 adalah forum kerja sama multilateral yang terdiri dari 19 negara utama dan Uni Eropa (EU) yang memiliki kelas pendapatan menengah hingga tinggi, negara berkembang hingga negara maju. Corporate branding menjadi sektor yang sangat penting berkaitan dengan reputasi dan citra perusahaan. Corporate branding menjadi hal yang berpengaruh dalam proses pencarian informasi tersebut, dimana perusahaan akan memberikan yang terbaik dalam memperoleh hasil dari kegiatannya. Penelitian ini menggunakan strategi atau metode studi kasus. Data yang dikumpulkan merupakan data secara tidak langsung yang diperoleh melalui teknik pengumpulan data seperti artikel, buku, dan internet yang memiliki data relevan sesuai dengan penelitian ini. PT Angkasa Pura I memperoleh data dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah corporate branding yang dilakukan PT Angkasa Pura dilakukan melalui publikasi melalui website dan media sosial. Selain itu, startegi media relations juga dilakukan dengan media gathering, press release, dan event.
Analisis Personal Branding di Media Sosial (Studi Kasus pada Channel YouTube Windah Basudara)
Authors: Farisi Daffy Al , Sukendro Gregorius Genep
Published: November 2023

YouTube is more than just a video sharing platform. This Google-owned platform has various features, one of which is live streaming or live broadcasts. This feature allows users to stream live video for various purposes, from watching entertainment to broadcasting important events such as webinars. This study aims to analyze and describe how YouTube Windah Basudara's personal branding. The theory used in this research is communication, mass communication, new media, and personal branding. This study uses a descriptive qualitative research method by collecting data by observing the content provided, interviewing informants who are subscribers of the Windah Basudara channel, and studying the literature. The results of this study indicate that Windah Basudara has fulfilled the main concepts of personal branding to market and provide unique content created by him. This shows that this digital era can never be separated from personal branding communications on social media. In communicating personal branding, you must be able to choose which social media is the right target. Of course, in creating content, there must be a difference in order to have appeal.
YouTube lebih dari sekadar platform berbagi video. Platform milik Google ini memiliki fitur beragam, salah satunya adalah live streaming atau siaran secara langsung. Fitur ini memungkinkan pengguna melakukan streaming video langsung untuk berbagai keperluan, mulai dari menonton hiburan hingga menyiarkan acara penting seperti webinar. Penelitian ini bertujuan untuk menganalisis serta medeskripsikan bagaimana personal branding YouTube Windah Basudara. Teori yang digunakan pada penelitian ini adalah komunikasi, komunikasi massa, media baru, dan personal branding. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan mengumpulkan data dengan cara observasi konten yang diberikan, wawancara informan yang merupakan pelanggan dari channel Windah Basudara, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa Windah Basudara telah memenuhi konsep-konsep utama personal branding untuk memasarkan dan memberikan keunikan konten yang dibuat olehnya. Hal ini menunjukkan bahwa era digital ini tidak pernah bisa lepas dari komunikasi personal branding di media sosial. Dalam mengkomunikasikan personal branding harus bisa memilih media sosial yang mana yang tepat target sasaran. Tentunya dalam membuat konten harus dimiliki suatu perbedaan agar mempunyai daya tarik.
Disaster Vulnerability Assessment of Low-Cost Houses in Java Island
Authors: Adamy Aulina , Meillyta Meillyta , Maharani Lisa , Aidina Faiza , Aini Qurratul
Published: November 2023

Among all of the Indonesian islands, Java poses the highest risk for all types of disasters, making it a significant threat to low-cost houses due to its high population vulnerability. The objective is to enhance comprehension of it by conducting a building typology analysis concerning various natural hazards/ risks. The methodology consists of 10 sample houses field observation, AutoCAD drawing, literature analysis, and built environment expert interviews. The results developed four categories of houses emphasising brick or timber walls with a combination of clay tile or zinc roofs. Related to disaster vulnerability, an improper building structure is the main problem. Smooth roof material is significant in a volcano eruption, a complete interconnection of structure is a must for the tornado, light materials are preferable in an earthquake zone, natural material is not recommended for high risk of forest fire, and elevating floor is mandatory in flooding. Focus on designing the four categories’ houses and quality control of the construction process are two strategies recommended. Also, a minimum of two types of disasters in the area should be considered in the design. Resilient low-cost houses will have an impact on reducing casualties, environmental damage, and economic losses. Covering more samples and areas in Java in future studies will provide a comprehensive understanding of low-cost houses.
Impact of Urban Heat Island on Formation of Precipitation in Indian Western Coastal Cities
Authors: Patil Rachana , Surawar Meenal
Published: November 2023

Rapid urbanization is leading to a drastic hike in anthropogenic activities and urban surface alterations. As a result, there are many repercussions, one of them being higher temperatures in urban areas when compared to rural areas. This phenomenon is termed Urban Heat Island (UHI). The impacts of urban surface characteristics, climate, and population density on UHI have been extensively studied. However, the influence of UHI on the local climate remains elusive. Relatively few studies demonstrate interrelation between UHI, population density, and unanticipated precipitation events. Therefore, it is important to comprehend the connection as it can impact extreme temperature events like heat waves and unanticipated precipitation events like flash flooding. The objective of this study is to investigate the association between UHI, population density, and precipitation in the summer and winter seasons in Indian Western Coastal Cities. To comprehend this association, a hypothesis test employing the Spearman rank correlation coefficient is conducted for 1991, 2001, 2011, and 2021. From the study, it is found that in summer, the surface temperature is directly proportional to population density and inversely proportional to precipitation. In winter the contrary relation is observed. This study also provides the seasonal variation and temporal evolution of the correlation among the parameters. This research will aid in making informed decisions for urban planning and addressing climate change.
Another Chance: Adaptive reuse of the built heritage strategies for circular creativity
Authors: Chiacchiera Francesco , Mondaini Gianluigi
Published: November 2023

The study delves into the realm of adaptive reuse, exploring its potential in sustainable urban development, particularly focusing on public buildings within the cultural and creative sectors. Through a multiple case study analysis, both qualitative and quantitative methods were employed to scrutinize design strategies and spatial transformations in recent adaptive reuse projects of existing structures. This research investigates the evolution of adaptive reuse, highlighting its historical and theoretical underpinnings, and subsequently examines contemporary approaches towards existing structures in cultural, creative, and public domains. The study findings reveal common characteristics and innovative design strategies employed in recent adaptive reuse projects, emphasizing the transformative potential of neglected or abandoned urban spaces. Utilizing a comprehensive methodology involving case study analyses and diverse data collection techniques, the research underscores the significance of adaptive reuse as an established practice in contemporary architectural and urban design. The article's contribution to the social and economic dimensions of urban development lies in understanding and promoting sustainable, resource-saving strategies. This work paves the way for future research, suggesting potential expansions in creating an 'atlas of adaptive reuse' and exploring comparative analyses between existing reuse and new construction, specifically focusing on public buildings with civic-cultural uses.
Evaluation of Photovoltaic Penetration on System Grid with Minimum Loading Approach
Authors: Habibullah Dawam , Moe Khin Moe , Syafii Syafii
Published: November 2023

The Indonesian government has also set a target to increase the contribution of renewable energy in the national energy mix to 23% by 2025 and 31% by 2050. In this paper, an analysis of Maximum PV Capacity was used on the transmission network with a minimum loading approach using the Power Factory15.1 simulation. From the simulation that has been done, it can be seen that the placement of two PV location points gets better results than the placement of one PV location point. This can be seen that the feeder load for PV location point of 74.3%, while for two PV location points of 35.8% which value is still within safe limits, but for two PV location points get better results. PV trip state frequency values obtained for single location point and two PV location points get a result of 2% of 50 Hz which is still within safe limits.
Determination of caffeine in Robusta coffee beans with different roasting
method using UV-Vis spectrophotometry
Authors: Ihsan B.R.P. , Shalas A.F. , Y. Elisabeth , L.M. Claudia , Putri A.R.
Published: November 2023

Caffeine is one of the substances in coffee. Several factors affect the caffeine content in
coffee, such as harvesting, post-harvesting, roasting, drying, and storage. This study aimed
to compare the roasting methods to caffeine content from two samples of robusta coffee
beans (from two different areas in east Java, Indonesia) and determine the caffeine using
UV-Vis spectrophotometry. Light (180°C), medium (210°C), and dark (240°C) roast
profiles were used. This method was validated pertaining to linearity, precision and
accuracy studies, limit of detection (LOD) and limit of quantification (LOQ). The result of
the validation method showed the specificity of caffeine in coffee with dichloromethane as
solvent at a Wavelength of 275 nm. The linearity showed linear results at a concentration
of 5-40 ppm. The linear correlation coefficient (r2
) was 0.9997. The LOD and LOQ were
0.57 ppm and 1.90 ppm, respectively. The accuracy method showed % recovery in the
range of 97.9-99.6%. The precision results showed % relative standard deviation of
between 0.9-1.0%. The result showed that the highest caffeine content was found in the
light roast profile up to 8%. Based on the statistical test, there is no difference in caffeine
content between the two samples (p>0.05). In conclusion, the different roasting methods
affect the caffeine content (p<0.05). The caffeine content will decrease as the roasting
temperature increases. The method was established to be simple, linear, precise, accurate
as well as sensitive and can be applied to determining the caffeine content in coffee.
Dietary exposure assessment to sulfites (SO2) in the Moroccan adult population
Authors: Hajri Z. , Chigr M. , Oussama A. , Kzaiber F. , Boutoial K.
Published: November 2023

Sulfites are a group of chemical food preservatives widely used in the food industry and
may cause sensitivities and health adverse. Thus, sulfites are subject to an Acceptable
Daily Intake (ADI) of 0.7 mg/kg of body weight. An exposure assessment was conducted
to estimate the potential daily intake of sulfites in the Moroccan adult population. Dietary
exposure assessment to sulfites was performed by combining analytical concentrations of
selected foods, according to the optimized Monier-Williams method, and sulfitescontaining food consumption data derived from an online food frequency questionnaire.
For the total population, the mean dietary intake of sulfites was only 18% of the ADI. For
the consumer group, the mean intake was well below the ADI, accounting for 27% of the
ADI. Dietary exposure to sulfites of the regular consumer group exceeds the ADI at the
mean of 137%. Dietary exposure to sulfites was also assessed in the adult asthmatic
population, where the ADI is exceeded only at the 95th percentile of female asthmatic
consumers, up to 113% of the ADI. The highest food contributors to sulfites intakes were
potato chips, olives, and barbecue sausage. The results showed that the risk of exceeding
the ADI is observed for a limited part of the population (regular consumers). However, for
the asthmatic population, possibly more sensitive to sulfites, the consumption of sulfitescontaining foods should be limited and controlled.
Factors affecting local fruit consumption decisions in Penang, Malaysia
Authors: Omar N.A. , Wan Mohd Noor W.N. , Saili A.R. , Abdul Fatah F.
Published: November 2023

Local fruits have been recognized for their health benefits, as they contain vitamins,
minerals and dietary fibre for the human body. Besides, consuming local food is essential
to a healthy lifestyle in today's world, and everyone should be informed of and consume it.
The objective of this research was to identify the factors affecting consumer’s decisions
on local fruit consumption in Penang, Malaysia. The price, product of origin, colour and
appearance, texture and income were identified as the main factors for consumer’s
consumption of local fruits. A total of 414 respondents aged 15 years and above
participated in the study. Both primary and secondary data were analyzed and tested using
descriptive analysis and multiple linear regression analysis. Based on the study's findings,
consumers' propensity to eat local fruit in Penang was influenced by all of the variables
examined, with the exception of texture. This study was very useful to help farmers and
retailers in identifying factors that attract consumers to consume local fruits as well as
providing valuable follow-up actions that may further increase local fruit production.
Effect of gamma irradiated super water absorbent from sago waste on
vegetables
Authors: Talip N. , Mahmud M. , Yacob N. , Idris S.
Published: November 2023

Super water absorbent (SWA) has the ability to absorb water hundreds of times bigger
than its own weight and potentially can be used as a water retainer in agriculture. Other
than holding water, SWA can release water to the soil, which is required by the plants. In
this study, SWA from sago waste has been successfully prepared using the gamma
radiation technique and the properties of SWA such as FTIR, gel fraction and swelling
have been carried out. Performance of SWA from sago waste as a water retainer has been
carried out with mustard and Chinese kale with three different compositions (0.1, 0.3 and
0.5%) of SWA mixed with the soils. The effects of SWA on the plants such as height of
plants and weight of plants have been determined. Generally, the height and weight of the
plants were at the highest at 0.1% of SWA content in the soil.
Drying characteristics of grain corn subjected to different drying techniques
Authors: Md Saleh R. , Ahmad Hasan Salahuddin M. , Abd Rahman F.S. , Othman Ghani M.N. , Jalani S.I. , Othman Z.
Published: November 2023

Grain corn is one of the most important crops for feed production in Malaysia. Freshly
harvested grain corn contains a significant amount of moisture content ranging from 25%
to 30% (wet basis), which must be reduced to a safe level through the drying process for
storage stability. In view of this, whole grain corn was subjected to various drying
techniques to evaluate the drying performance and its quality retention. Grain corn was
harvested at an optimum maturity of 110 days after planting and dried in ambient, sun and
oven at 40°C. Ambient drying of whole grain corn showed the longest drying time,
followed by sun drying and oven drying at 40°C. The time taken to reduce moisture
content to less than 12% (wet basis) was observed to be 359 hrs for air-dried samples, 292
hrs for sun-dried samples and 55.5 hrs for oven-dried samples. Mathematical modelling
for each drying technique demonstrated that Midili’s equation displayed the best fitting to
describe the drying characteristics of air-dried samples of grain corn, while the diffusion
approach’s equation was the best mathematical model for sun and oven-dried samples.
The concentrations of total carotenoids in the final products for all drying treatments were
in the range between 0.290 mg/g to 0.346 mg/g for all drying techniques indicating better
stability with low deterioration rates when subjected to low temperature drying.
Stability of pigments from Termitomyces sp. (termite mushroom), Pleurotus
citrinopileatus (yellow oyster mushroom) and Pleurotus djamor (pink oyster
mushroom) as natural food colouring
Authors: M.N. Nor-Aleesya , W.A.A.Q.I. Wan-Mohtar , I. Inshirah , R. Farhana , H. Nazimah , N.S. Mohamad Yazid , F.M.N.A. Aida , S. Raseetha
Published: November 2023

Food colouring has been used in food items for a long time to enhance the natural colour
of food, maintain colour consistency and enhance product attractiveness. The most
popular food colouring is synthetic since it is more stable and less expensive. However,
there is growing concern about how artificial food colouring affects human health. As a
result, research into using natural food colouring as an alternative to synthetic colouring
has grown. Due to the complexity of food products, natural food colouring is unstable and
prone to degradation. Therefore, the goal of this study was to use the CIELAB colorimeter
to ascertain the colour stability of the pigments found in Termitomyces sp. (termite
mushroom), Pleurotus citrinopileatus (yellow oyster mushroom) and Pleurotus djamor
(pink oyster mushroom). At three pH levels (3.0, 7.0 and 15.0), the stability of pigments
derived from these mushrooms was assessed; the pigments were most stable at pH 7.0.
Additionally, the pigments were heated from 40 to 100°C. The outcomes demonstrated
that P. citrinopileatus's yellow pigment was unstable at 40°C, 60°C 80°C and 100°C.
When heated between 40°C and 80°C, the pigments derived from P. djamor and
Termitomyces sp. remained stable. Ascorbic acid, citric acid, and sodium metabisulphite
treatments had no discernible effects on the stability or colour of the pink pigment (a*
values) as compared to the control.
Spawn production and cultivation technology for Volvariella volvacea: a
perspective
Authors: N.F. Amir , Mohd-Aris A. , Mohmmad A. , Abdullah S. , Yusof F.Z. , Umor N.A.
Published: November 2023

Volvariella volvacea has long been cultivated by farmers, but there are still some
limitations to producing high-yielding V. volvacea. Several factors can lead to low yields,
including poor substrate utilization and inadequate technology. Therefore, many attempts
have been made over the years to improve the biological efficiency of the crop using
various approaches. In this review, the existing technologies for yield improvement in V.
volvacea production are discussed. This paper also elaborates the current practice
including spawn improvement method and cultivation strategy. The smart mushroom
house technology equipped with Internet of Things is also presented.