bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT THAMRIN BROTHERS KANTOR CABANG BATURAJA 2
Authors: Putriani Dyah Ayu , Gultom Angga Wibowo Gultom Wibowo
Published: May 2022

Abstract        The purpose of this research is to know the description and effect of organization culture and job satisfaction to the performance of employees at PT. Thamrin Broters Branch Office Baturaja 2. The analysis used is multiple linear regression analysis, t test, F test, and coefficient of determination. The results of the analysis indicate that organizational commitment and job satisfaction on the performance of employees at PT. Thamrin Broters Branch Office Baturaja 2 affect either partially or simultaneously. Results of the analysis of determination (R2) shows that the coefficient of determination (R) organization culture (X1) and job satisfaction (X2) amounted to 60.9% influence on employee performance (Y) while the remaining 39.1% influenced or varied by other variables , Researchers suggest the company in order to remain consistent with the targets to be achieved by employees and implement organizational commitment of employees and improve job satisfaction through the provision of appropriate and fair bonuses so that employees are willing to improve its performance. Keywords: Organization Culture, Job Satisfaction, Employee Performance
PENGARUH PERENCANAAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA DALAM PERSPEKTIF ISLAM TERHADAP KINERJA PEGAWAI PADA KANTOR WILAYAH KEMENTRIAN AGAMA PROVINSI GORONTALO
Authors: Zain Hamdan
Published: May 2022

Islam, meskipun tidak secara terang benderang menggunakan istilah yang dapat disamakan dengan istilah manajemen maupun manajemen sumber daya manusia dalam ajarannya, akan tetapi dalam Al Qur’an dan As Sunah banyak menyiratkan konsepsi perencanaan dan manajemen.Hasil penelitian:  1) Terdapat pengaruh variable Perencanaan SDM dalam perspektif Islam (x1) terhadap kinerja dengan corelasi hubungan sebesar 0,147; 2) Pengaruh pengembangan SDM dalam  perspektif Islam (x2) terhadap kinerja pegawa (y) sebesar 0,931 atau kedua variable memiliki hubungan yang kuat. 3) Terdapat pengaruh antara variable X1 dan X2 yang secara simultan terhadap variable Y. Jika diuji secara bersama-sama atau serempak memberikan pengaruh signifikan terhadap peningkatan kinerja Pegawai Kantor Wilayah Kementrian Agama Provinsi Gorontalo, dengan nilai korelasi r = 0.987 dan r2 sebesar 0.975, yang dapat dimaknai atau 97.5% kinerja pegawai ditentukan oleh perencanaan dan pengembangan SDM sebagai bagian dari manajemen sumber daya manusia.
ASSESSMENT OF QUALITY OF INFORMATION SUPPORT MANAGEMENT OF THE ORGANIZATION'S ACTIVITY
Authors:   O.M. Beketov National University of Urban Economy in Kharkiv, Borovyk Maryna , Pavlova Yelizaveta ,   O.M. Beketov National University of Urban Economy in Kharkiv
Published: May 2022

The article is devoted to the study of problems of information support of the organization, namely the assessment of the quality of information management. It is determined that the effectiveness of managing the activities of the organization largely depends on the level of information support, which is designed to provide the organization with the necessary information for the formation and achievement of goals. The main approaches to the evaluation of information and information support (semantic, pragmatic, economic, syntactic or structural) are considered. It is determined that the current state of information management of the organization should be determined on the basis of a pragmatic approach (qualitative assessment) for three groups of indicators: effectiveness, resource availability and adequacy. The indicators belonging to the specified groups are considered. It is proposed to assess the quality of management of information support of the organization on the basis of the calculation of the summary indicator. The expediency of assessing the level of management of information support of the organization on the basis of qualitative (non-metric) indicators is substantiated. The problems that arise in the process of assessing the quality of information management of the organization are identified. The role of information technologies and information systems in the process of information management of the organization is characterized. It is determined that the basis of information support of the organization are information systems. The specifics and features of control, evaluation and quality management of information systems in organizations are determined. Problems related to the process of assessing the quality of information systems in the organization are described. The need for further development of theoretical and methodological aspects of evaluation of quality assessment of components of information systems and information systems, as well as information management of the organization as a whole.
REALIZATION FEATURES OF THE ECONOMIC POTENTIAL DEVELOPMENT OF THE ENTERPRISES ON THE BASIS OF THEIR PROPERTIES MANAGEMENT
Authors:   Lviv Polytechnic National University, Yemelyanov Olexandr , Petrushka Kateryna ,   Lviv Polytechnic National University, Havryliak Anatolii ,   Lviv Polytechnic National University
Published: May 2022

Ensuring the profitability of economic activity on the appropriate level in a competitive and dynamic external environment requires companies to maintain a sufficient pace of their economic development. At another point, long-term economic development of economic entities is possible only if they have a significant potential for such development, as well as the ability to realize this potential. However, both the formation and realization of the economic potential development of the enterprises are quite complex tasks, the solution of which requires significant management efforts. At the same time, such efforts should be purposeful, in particular, provide an opportunity to identify in enterprises all the main reserves of their economic development. It is possible to satisfy the specified requirement to process of management realization of the economic potential development of business subjects on the basis of their management properties. This is due to the fact that the economic development of enterprises, as well as the development of any other management objects, involves the improvement of their properties. Given the above, the purpose of this study is to establish the realization features of the economic potential development of the enterprises on the basis of their properties management. The definition of the concept of economic development potential of enterprises has been specified. The interrelations between the process of realization of the economic potential development on economic entities and the mechanism of management of their properties have been analyzed. First of all, has been showed that such management requires a quantitative assessment of the properties level, the parameters determination of the factors influencing this level, and the main directions identification of purposeful change of these parameters. The proposed theoretical principles of realizing the economic potential development of the enterprises on the basis of managing their properties described in detail on examples of such properties of enterprises as their flexibility and financial stability. The obtained results can be used by owners and managers of enterprises in their development strategies and plans for the formation and implementation of the economic potential development of the enterprises.
TRENDS AND FORECASTING OF E-COMMERCE DEVELOPMENT IN UKRAINE
Authors:   ", Kozytska Halyna ,   Zaporizhzhia Polytechnic",   National University
Published: May 2022

The dynamics of e-commerce development indicators of Ukraine in hryvnia and dollar equivalent is analyzed. It is studied that the e-commerce market is represented by a large number of participants, among which the most popular are the sites of foreign companies: AliExpress, eBay, Amazon. However, with the creation of an increasingly active e-commerce space in Ukraine, the popularity of foreign platforms is declining, and domestic entities are increasingly using the experience of business models of other countries, implementing it in their own activities. Most of the e-commerce market in Ukraine is occupied by companies that use four business models: e-shop, e-bulletin board, e-marketplace and price aggregator; moreover, a significant number of companies use hybrid models such as «bulletin board + price aggregator», «supermarket + marketplace». Trends in the development of national e-commerce have been identified, in particular: growing consumer demand for personalized communications and reliability testing of e-commerce; expanding the use of contactless payment technologies, trade acquiring, augmented and visual reality; promotion of loyalty programs with embedded CRM-systems; integration of on-line and off-line sales channels in order to ensure maximum quality of customer service (omnichannel); attracting customers to the store through the use of mobile search technology; modeling of effective models of sales of goods on the basis of the laws and reasons of behavior of consumers revealed by means of artificial intelligence. The development of e-commerce is predicted in two scenarios – pessimistic and optimistic. To determine the projected volume of e-commerce in the pessimistic scenario, linear trends are built; and for the optimistic scenario the polynomial model of development of approximate dependence is used. It is expected that by the end of 2025 the volume of e-commerce will amount to 124 billion hryvnias (3.65 billion dollars) under the pessimistic scenario and 275 billion hryvnias (5.9 billion dollars) on the optimistic. Based on analysis of variance, it is determined that the relationship between the impact of Internet penetration on the volume of e-commerce is, but it is not very strong; that is, the development of e-commerce is influenced by other market factors.
DEFINITION OF MEASURES TO ENSURE THE STABLE DEVELOPMENT OF THE BILDING ENTERPRISE
Authors:   Odessa State Academy of Civil Engineering and Architecture, Pandas Anastasiia , Tsarelunh K. ,   Odessa State Academy of Civil Engineering and Architecture
Published: May 2022

Sustainable development of construction enterprises depends on a large number of conditions and factors. In general, all factors can be divided into exogenous and endogenic. Unlike endogenic factors, the exogenous factors are not subject to control and regulation by the enterprise itself, but they have a significant influence on it. Socio-economic circumstances make it necessary to increase the interest in measures on sustainable development, since without analysis of the internal and external environment, identification of clear tasks and prediction of future trends, it is impossible to develop strategic and tactical measures on the mechanism of development in difficult conditions. Under the economic stability of the building enterprises need to understand the interaction of its key indicators, which ensure effective and safe work in the current period of time, and also guarantees it for the future taking into account the changes in the environment. The stability of construction enterprises provides such a condition, under which the most coordinated interaction of all its elements is ensured. In the modern economic space, problems of economic structures are possible decide only by pushing from the concept of adaptation and survival to a paradigm of sustainable development of construction business. The stable functioning of the enterprise can be achieved only by increasing the efficiency of the use of production resources, improving the mechanism of management and system development of personnel. As a result, it enables to form a dynamic whole system, which determines its development as effectively as possible both in the current period and in the future. This article provides theoretical substantiation of the basic measures on ensuring stable development of the building enterprise, substantiation of the process of formation and realization of development priorities in modern conditions. In addition, the analysis of the construction industry of Ukraine, analyzed the current development of the index of construction products.
CONCEPTUAL FEATURES OF OPERATIONAL ACTIVITIES IN THE CONTEXT OF TRANSFORMATIONAL CHANGES IN ENTERPRISES IN THE CONSTRUCTION INDUSTRY
Authors:   Kyiv National University of Construction and Architecture, Shpakov Аndrii , Shpakova Hanna ,   Kyiv National University of Construction and Architecture
Published: May 2022

The article examines the essence and content of socio-ecological and economic restrictions imposed on the activities of enterprises in the context of sustainable development. In this regard, the definition is considered – its content and applicability as an integral indicator – "biosphere compatibility", which is substantiated as a special type of complex system, which is centrally subordinate to the regulatory framework, has a delineated regional aspect, socio-economic anomalies and depends on natural resources, however, it is not an independent isolated economic category, but is formed as an obligatory component of the concept of sustainable development in conjunction with other stratagems according to the laws of existence and development of a dynamic system. For state production, the position of the adaptation mechanism for the transition of the economy to the circular model is determined under conditions of environmental restrictions and a certain depletion of natural resources. The authors analyzed the strategic program documents adopted and declared by Ukraine in the context of international cooperation, in order to form a difference in goals and highlight permanent economic and environmental problems. The selectivity of individual estimated parameters of the components of sustainable development, which have different degrees of influence and interconnection within one component, is analyzed in order to identify their significance on the complex indicator of biosphere compatibility. It is noted that the tasks and indicators for which Ukraine cannot commit itself are often decisive for the implementation of a sustainable development policy and the transition to a circular model of the economy, which already at the initial stage leads to false initial conditions and a lag in development. It is important to formulate a concept, a development strategy that maximally takes into account global, national, regional conditions and limiting regressive influences that go against the principles of sustainable development. The main directions of the strategy that determine the transition of the economy to sustainable circular business models are proposed, and three basic drivers for the design and implementation of global circular value chains are formulated, taking into account the global supply chains of recyclable materials.
MANAGEMENT OF INNOVATIVE ACTIVITY IN EDUCATIONAL INSTITUTIONS OF UKRAINE
Authors:   Vinnytsia National Agrarian University, Todosiichuk Volodymyr , Burlaka Nelia ,   Vinnytsia State Pedagogical M. Kotsyubynsky University
Published: May 2022

The article examines the management of innovation in educational institutions. Different approaches to the classification of innovations are considered. The tasks of ensuring the advanced development of education, the main feature of which is innovation, are substantiated. In the context of the priority goals of education, the main means of improving the efficiency of the education system have been identified. The essence and significance of the main professionally significant characteristics of a teacher-innovator are substantiated. The content of step-by-step management of innovation processes at the national level, the introduction of educational innovations in professional and pedagogical activities are considered. Scientists have determined that innovation and educational management is a new branch of science of human and material resources management in educational institutions, which is accompanied by investments and innovations, due to which the main indicators of their activity are qualitatively improved. Educational innovations in management include those that create conditions for the head to make an independent operational and effective management decision. Research has shown that innovation and educational management is carried out according to certain principles, which appear as norms and guidelines for activity and ensure its success and efficiency. Among the main principles of innovation in education are: humanism, democracy, optimality, national orientation, unity of universal and national nature of learning, co-creation, life-creation, differentiation and individualization, optimization and openness
MEDICAL INSURANCE IN UKRAINE: PROBLEMS AND PROSPECTS FOR DEVELOPMENT
Authors:   Vinnytsia National Agrarian University, Aleskerova Yuliia , Fedoryshyna Lidiia ,   Vinnitsa National Agrarian University, Mulik Marina ,   «Misto» Insurance Company
Published: May 2022

The article examines the current state of health insurance in Ukraine, problems and prospects for the introduction of compulsory health insurance as one of the sources of funding for health care. The basic principles of compulsory health insurance are considered. The directions and expected results from the medical reform in Ukraine are considered, taking into account the experience of foreign countries. An analysis of the number of insurance companies in Ukraine was made, as well as a rating of Ukrainian insurance companies in the field of health insurance was built and presented. Ways to overcome the crisis period in the domestic health care system have been identified. The main stages of implementation of compulsory and voluntary insurance as a single complex are considered. The main stages of the implementation of compulsory and voluntary insurance as a single complex are considered. The main tasks of health insurance development in Ukraine and directions of improvement of this process in the context of Ukraine 's accession to the European Union are determined.
AUTOMATION OF COMMUNICATION WITH CLIENTS USING THE BITRIX24 CRM INFORMATION SYSTEM
Authors:   Lesya Ukrainka Volyn National University, Hrynasiuk Anastasiia , Hromko Liliia ,   Lesya Ukrainka Volyn National University, Ierko Iryna ,   Lesya Ukrainka Volyn National University
Published: May 2022

Information technology and business are becoming more and more connected. The spread of the Covid-19 pandemic has greatly accelerated this process. Information technologies contribute to the improvement of communication strategy and its automation, which affects the efficiency of enterprises. Automation of communication or contact center is customer support, which relies on technology instead of human resources to perform tasks. Entire processes or only parts of processes can be automated. Improving the quality of communication with customers is possible through the introduction of automation of voice or text communications. This mechanism allows you to increase the overall amount of communication between people while saving human resources. The author analyzes the mechanism of filling the client base through automated communication processes. The large number of communication channels available for connection allows the information system to concentrate all messages in one program, create lead from each new channel, keep a history of interaction with the client and fill in the client card automatically. The system will not allow to ignore customers. Contact center automation technology often includes a combination of narrow artificial intelligence, robotic process automation, machine learning, and natural language processing. The article demonstrates the need to implement contact center automation and practical application of Bitrix24 CRM information system software. The mechanism of automation of communication with clients by means of Bitrix24 is formed and analyzed. The author analyzes process of forming the customer base using the functions of the CRM-system Bitrix24, namely: mail, telephony, call tracking, widgets, CRM-forms, online chat, as well as the channel of open lines, including Viber, Telegram, WhatsApp, OLX, Facebook- messages, Facebook comments, Instagram Direct, Instagram for business, etc.
EVALUATION OF THE WORLD FOOD PRICES’ DYNAMICS BY ECONOMETRIC MODELLING AND FORECASTING METHODS
Authors:   Lutsk National Technical University, Liashenko Oksana , Demianiuk Olga ,   West Ukrainian National University, Kovalchuk Anastasiia ,   Lutsk National Technical University
Published: May 2022

In today's global challenges, the food problem of providing the population with sufficient food is one of the most important problems of mankind. At the present stage, the food problem is caused primarily by excessive use of natural resources and increased food consumption, resulting in a constant rise in food prices, which threatens food security in low-income countries, as well as the poorest. in developed and developing countries. The article examines fluctuations in world food prices during 2000-2021 using economic and mathematical modelling. The analysis is based on the FAO Food Price Index, as an important indicator of the world food prices dynamics and tracks changes in the value of the world food basket. The article aims to develop an analytical approach to estimating the dynamics of world food prices based on the use of modern methods and information technologies of econometric data analysis and modelling. To model, the cyclical dynamics of food prices in the world, time series analysis utilizing software STATISTICA 12 on official monthly data of the food consumer price index have been used. Developed ARIMA (0,0,4)(2,0,0) gave the possibility to analyze the dynamics of the food consumer price index in the world during 2000-2020 and to explore three large cycles of fluctuations of the consumer price index during the studied period, which were connected, first of all, with the crisis phenomena in the world development. Significant reductions have been observed in the pre-crisis periods 2007, 2010, 2018, respectively, and the highest peaks were reached just in periods of crisis exacerbation (2008, 2012-2013, 2021). By using the ARIMA model, the behaviour of the consumer food price index in the world for the next 3 years is predicted. It was found that in the forecast period would be cyclical fluctuations in the food consumer price index with an amplitude smaller than in 2018-2020, which indicates a partial stabilization of prices for basic food products in the world. Forecasting of fluctuations in world food prices will help regulate food security in densely populated, low-income regions suffering from hunger, as well as the poorest sections of the population in developed and developing countries to prevent food shortages and exacerbate hunger in these regions.
STRATEGIC MANAGEMENT SYSTEM: ANALYSIS OF ENTERPRISE MANAGEMENT REQUIREMENTS
Authors:   Kharkiv National University of Civil Engineering and Architecture, Avanesova Nina , Shevchenko Violeta ,   Kharkiv National University of Civil Engineering and Architecture, Kolodyazhna Tatiana ,   Kharkiv National University of Civil Engineering and Architecture
Published: May 2022

Modern theorists and practitioners of strategic management believe that there is no single science of strategic planning and business management as such. There are separate approaches, methods and tools with the help of which strategic decision makers build their vision of the organization's development prospects. Therefore, the process of integrating various management theories and concepts is becoming more and more relevant. Strategic analysis is a certain way of thinking that allows you to ensure the dynamic development of the business, which involves building promising, namely strategic plans. In the conditions of local and global fierce competition for the buyer's money, for a strong place in the market, the main thing is to improve the quality of strategic marketing as strategic planning based on forecasting the market infrastructure. At the core of the entire strategic process is strategy. Its correct choice and implementation characterize the effectiveness of strategic management, since it mobilizes the use of scientific and technical, production, financial, social and organizational potential of the organization in certain areas that promise success.
MAIN CHANGES IN STATE REGULATION OF INSURANCE COMPANIES: PREREQUISITES AND THEIR CONSEQUENCES
Authors:   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Abdullaieva Anastasia , Dunskyi Victor ,   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics
Published: May 2022

At the present stage of the existence of insurance in Ukraine there are a number of obstacles to the active and rapid development and spread of the population. The main reason is the weak legal framework for regulating insurance activities in Ukraine. In a market economy, the legal framework and the dynamics of its improvement are extremely important for the effective functioning and dynamic development of insurance companies. It is also important to understand that currently only compulsory types of insurance are developed in Ukraine, and voluntary insurance is less popular. It is at the legislative level that this trend can be reversed by introducing appropriate legislation that will not burden the population financially, but will build a foundation for reliable insurance protection and development of insurance companies. The importance of studying changes in the legal framework and regulating insurance activities from the standpoint of reconciling the interests of all participants in insurance activities determines the relevance of the chosen topic. The article examines the main changes in the state regulation of insurance activities in Ukraine, and innovations in the legislation. Many important changes have been made in the field of insurance over the last few years. The body of supervision and regulation of insurance activity was changed, the process of supervision over the activity of insurance companies was improved. Attention is focused on the changes that will have the greatest impact on the activities of insurance companies. Namely, the changes in legislation that in the future may lead to radical changes in the field of insurance. The main problems in the state regulation of insurance activities are identified. At the present stage of development of the insurance industry, we are entering an era when people are beginning to realize the need for insurance in various spheres of life. However, the legal framework was not ready for such a rapid development and in the processes of active development there were weaknesses, such as low insurance coverage of clients, and a difficult procedure for obtaining insurance benefits. An analysis of the main innovations and their impact on the activities of insurance companies in the future. Ways to solve problems and improve the legal framework are proposed.
THEORETICAL ASPECTS OF TAX RISKS IN THE ACTIVITIES OF BANKING INSTITUTIONS AS AN ELEMENT OF TAX SECURITY
Authors:   National Aerospace University “Kharkiv Aviation Institute”, Fursova Viktoriya , Havrysh Halyna ,   Robert Elvorti economics and technology institute, Perepelytsia Yulianna ,   National Aerospace University “Kharkiv Aviation Institute”
Published: May 2022

Domestic banking institutions have been operating in the context of the political and financial crisis for several years, and the most significant event of 2020–2021 was the COVID-19 pandemic, which led to a sharp recession in the global market. All this has a negative impact on the work of banks and increases the riskiness of their activities. Ensuring tax security is one of the important functions of the risk management system in a banking institution, as tax risks have a significant destructive effect on its development and reputation. The purpose of the scientific article is to study the scientific approaches to determine the essence of the category of “tax risk” and justify the classification of scientific approaches to the definition of this category by applying the theory of systems analysis, method or methodology of the work. The methodological basis of the study was the works of domestic and foreign scientists, who reveal the conceptual and categorical apparatus on the theory of tax risk. The method of comparative analysis and the method of content analysis of scientists’ works were used in the study, results of the study. In the study, scientific approaches to the definition of “tax risk” were analyzed and systematized, their features were highlighted. Based on the results of the study, the authors proposed a refined classification of approaches to identifying the essence of the definition of “tax risk”. It includes the following approaches: subjective approach; object approach; causal approach; management approach; complex approach. The authors also proposed their own interpretation of the concept of tax risk by using the complex approach. In addition, the factors of tax risks in the bank were considered, scope of practical application of the results. The obtained results have significant practical value and can be used by managers of banking institutions to improve to improve tax policy and improve the efficiency of their management. The authors conclude that in the modern economic literature there are many approaches that define the essence of the concept of “tax risk”, due to its many aspects and complexity. In the activities of the bank an important condition for its effective development is to take into account tax risks, the occurrence of which is influenced by many, both external and internal factors.
THE IMPACT OF INTERNATIONAL CRISES ON THE CURRENT STATE OF UKRAINE'S ECONOMY
Authors:   Zaporizhia National University, Koloberdjanko Ivan , Kairachka Natalia ,   Zaporizhia National University, Mishchenko Valeria ,   Zaporizhia National University
Published: May 2022

The theme of the work is relevant and painful for many young countries – it is overcoming the crisis and stable life and development. The article highlights the global financial crises and their impact on Ukraine’s economy since the withdrawal from the Soviet Union and the current situation. Many experienced specialists all over the world are struggling with the problem of crisis phenomena, which speaks of its importance. The concept of economic crisis is revealed and research of this term from the point of view of various scientists is carried out. It should be added that the worsening economic situation was also caused by the political crisis. Due to the pandemic, Ukraine’s economic crisis has worsened, which has had a particular impact on macroeconomic indicators such as GDP, prices, unemployment, and the balance of payments. Now our state is in an adaptive period, adapting to quarantine measures and resuming business activity. Therefore, the state of the economy was analyzed by comparing the volume of GDP in different periods of the country’s development and a forecast was given for its further potential retrospective in the future. The main internal and external factors that negatively affect the stability of Ukraine’s economy in the macroeconomic space are identified. A set of measures is proposed to overcome the consequences of the crisis, including those caused by acute respiratory disease Covid-19, and its further avoidance. Public authorities must take a more detailed approach to solving internal problems, develop an algorithm for overcoming the critical situation in the country, involve additional financial flows, and develop their own competitive production. Also stabilize commodity prices, contain inflation and depreciate money. It is necessary to adopt positive foreign experience to overcome internal difficulties, to reorganize the existing economic structure within. Finally, it should be noted that many different reasons, including external ones, have a great impact on the economic levers and success of the country. We hope that all the guidelines set out in the work will be taken into account, and the country will be able to overcome all difficulties through public efforts.
RESEARCH OF TYPICAL ARCHITECTURE OF CHATBOT TECHNOLOGY
Authors:   Zaporizhzhia National University, Merzhinsky Yevhenii , Khoroshun Viktoriia ,   Zaporizhzhia National University, Komazov Pavlo ,   Zaporizhzhia National University
Published: May 2022

In the context of the COVID-19 pandemic, a serious problem is the formation of additional tools for communication with consumers. Recently, messengers have increasingly become a platform for content distribution.In particular, we are talking about channels and chatbots in Telegram. Penetration into this field was the result of adaptation to new conditions and passing to where the audience is.Given the rapid pace at which chatbot-related products and technologies are gaining popularity, organizations are forced to reconsider their channel expansion strategies and appropriate architectural approach.Unfortunately, the technology of designing and developing chatbots, due to the large number of service channels and messaging platforms, is inconsistent. Little attention has been paid to the formation of a single standard architecture of chatbot technology, which comprehensively characterizes the procedures for automating interaction with consumers. Researchers have different opinions about the technologies and ways to develop chatbots. However, scientists have not reached a final decision on standardizing the architecture of chatbots. The aim of the article is to develop a typical chatbot technology architecture that meets the scalability and repeatability characteristics, which will allow you to quickly deploy the application to another platform or customer when creating a new chatbot. The study made it possible to deepen the theoretical and methodological principles of designing a standardized architecture of chatbot technology. Theoretical principles of design and development of chatbots are expanded by means of the offered standard architecture of chatbot technology which allows to realize principles of scalability, stability and standardization of the applied technologies. Practical testing of the proposed methodological approach made it possible to develop a chatbot to automate online consultations of entrants of the Engineering Educational and Scientific Institutenamedafter Y.M. PotebniZaporizhzhya National University is needed in order to expand career guidance opportunities and support work with prospective students in a competitive environment and distance education.
MEDIATION AS AN ALTERNATIVE WAY TO RESOLUTE CONFLICTS IN BUSINESS
Authors:   V.N. Karazin Kharkiv National University, Yeromina Marina , Kolos Sofiia ,   V.N. Karazin Kharkiv National University
Published: May 2022

This article analyzes the possibilities and features of the implementation of mediation at the enterprise. The main prerequisites for the emergence of conflict situations in business have been established. Proposals have been developed for the use of mediation methods at the enterprise for the settlement, prevention of corporate conflicts and disputes, as well as for improving the company management process. The mediation procedure is characterized by an effective way of reconciling the parties. Mediation helps not only to resolve a dispute, but also to analyze the relationship between people, to find out the emotional side of the conflict, which is often a key factor in a dispute. The advantages of using mediation in business disputes are determined. A comparative analysis of the judicial procedure and the mediation process was carried out and the significant advantages of the latter over the first in resolving disputes and conflicts at the enterprise were revealed. In general, Ukrainian society is ripe for settling this area. The adoption of the Law on Mediation is currently necessary for two important reasons: to create an effective mechanism for the operation of the Convention, and to provide citizens with understanding and certain guarantees regarding the use of this procedure. But it is also widely believed in Ukraine that the mediation agreement will not be implemented. Some people think that a court decision with a wet seal is more reliable than any agreement. Thus, it can be unequivocally stated that mediation is enshrined in law in almost all developed countries and is successfully used there. As a rule, when the Ukrainian judicial system is discussed in Ukrainian society, the society immediately complains about the imperfection of the law, deliberately "delayed" trials, corruption in the courts and in general in all government agencies. Under such conditions, there is a need for out-of-court (alternative) means of resolving disputes and conflicts. To meet such societal needs, the mediation procedure is an ideal alternative to litigation. Meanwhile, the profession of mediator in Ukraine and in the world is becoming increasingly important in all areas. The corporate sphere is no exception. Mediation as a way of pre-trial dispute resolution is a very important institution of law that will help enrich the legal culture and help change the Ukrainian judicial system.
USE OF INTERNET ADVERTISING TO PROMOTE PRODUCTS ON THE CAR MARKET
Authors:   Vasyl’ Stus Donetsk National University, Tychynska Anna , Farinyuk Nataliia ,   Vasyl’ Stus Donetsk National University, Buga Nataliia ,   Vasyl’ Stus Donetsk National University
Published: May 2022

The article reveals and analyzes the tools of Internet marketing technologies, their impact on consumer behavior, offers the most effective channels for promoting the company’s products in the Internet environment, developed advertisements for search advertising, analyzed statistical data. Methods and tools for promoting products on the Internet have been studied. The importance of concentrating business goals in the online environment is substantiated. Methodical approaches to online advertising to promote products are identified. An assessment of the financial condition of the enterprise and its economic activity identified external and internal factors influencing the company’s position in the market. The target audience was analyzed; competitors and the company’s place in the automotive market of Internet commerce were studied. With the rapid development of the information society, the World Wide Web allows you to receive, store, transmit and use a significant amount of information to all participants in market relations. The Internet actively influences the process of conducting business, allow you to form a long-term and effective interaction of business partners, strengthen competitive positions of enterprises. In the information society, the Internet is an active advertising channel. It is difficult today to find both the sphere of entrepreneurial activity and companies that would not be engaged in promoting their products on the Internet. At the same time, different goods and services are advertised on the Internet with different degrees of activity, using different types and tools of advertising. The relevance of the topic is that the Internet actively influences the pro cess of doing business, allow you to form long-term and effective interaction of business partners, strengthen the competitive position of enterprises. To successfully use information and communication technologies and benefit from the use of enterprises must spend financial resources to purchase software, build high-quality infrastructure, create and implement effective systems and technologies, use modern management methods and integrated marketing communications system through online resources Internet.
MODERN SCIENTIFIC INTERPRETATIONS OF THE DEFINITION OF «ECONOMIC SECURITY OF ENTERPRISE» AND THEIR COMPARATIVE ANALYSIS
Authors:   Ukrainian State University of Science and Technolog, Bulavka Oleksii , Ihnashkina Tetiana ,   Ukrainian State University of Science and Technolog
Published: May 2022

The acceleration of globalization, the coronavirus crisis, and unstable socio-economic situation in the country have recently negatively affected the conditions for the functioning of enterprises and reduced their economic security. The consequences of the loss of economic security of the enterprise are: falling production, job cuts, deteriorating competitiveness of companies, bankruptcy, rising prices, declining welfare, reduced budget revenues, etc. That is why ensuring economic security is a key task of managers of enterprises and public authority. The purpose of the scientific article is to substantiate the author's position on the essence of the category "economic security of the enterprise" on the basis of research and systematization of scientific approaches that reveal the content and characteristics of this category. Method or methodology of the work. The methodological basis of the study was the scientific works of domestic and foreign authors devoted to the disclosure of problematic aspects of economic security in enterprises. The method of comparative analysis and the method of content analysis of scientists' works were used in the study. Results of the study. In the study, scientific approaches to the definition of "economic security of an enterprise" were analyzed and systematized, their characteristic features and shortcomings were highlighted. Based on the results of the study, the authors proposed their own interpretation of the definition of "economic security of an enterprise" on the basis of an integrated approach. Scope of practical application of the results. The obtained scientific results are of theoretical value and can be used for further study of issues related to the economic security of the enterprise, as well as to improve the company's development strategy. Conclusions. The authors conclude that economic security of the enterprise is an important factor in economic growth not only of the enterprise but also of the economy as a whole. But, according to the study, the concept of "economic security of the enterprise" is multifaceted and complex and it requires consideration of its economic component.
MANAGEMENT OF INVESTMENT SUPPORT AT THE DIFFERENT STAGES OF THE ENTERPRISE LIFE CYCLE
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Grygorova Zoia , Kvasko Alla ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: May 2022

This study focuses on the modern approaches to the management of investment support of enterprises depending on the stage of their life cycle. Development, efficiency of functioning of the enterprise depends on effective investment activity which maintenance on stages of a life cycle has its own characteristics. Understanding these characteristics, awareness of the main obstacles and complications allows the company to choose the most appropriate at this stage sources and tools to meet investment needs, develop measures to effectively implement investment strategy, reduce uncertainty and investment risks, prevent and respond effectively to crises. Developing the organization investment policy it is important to take into account the stages of the life cycle of economic systems at all levels such as: economy, industry, enterprise, product - their combination has a significant impact on the prospects of the enterprise. Today there is no single approach to the number of stages of the life cycle of the organization and to determine their key characteristics, which allows you to identify at what stage of development is the company. In our opinion, the use of indicators such as the size of the organization or its age as criteria for determining the stage of the life cycle of the enterprise is impractical. At different stages of the life cycle, the organization is characterized by different levels of investment activity, areas and volumes of investment activities and features of the formation of investment resources. According to research, the main source of financing capital investments of domestic enterprises are their own funds, which are supplemented by a certain share of borrowed funds and budgets funds of different levels. In the process of enterprise establishment and development, it is very important to understand its financial needs, the main sources of financial support and obstacles and difficulties arising in the way of financing on each stage of the life cycle. The results highlight the importance to be guided at formation of investment activity, planning its maintenance on characteristic features and strategic purposes of a certain stage of development of the company.
CLUSTER ANALYSIS OF THE MARKET OF HOTEL AND RESTAURANT SERVICES IN UKRAINE
Authors:   Donetsk National University of Economics and Trade Named after Mykhailo Tugan-Baranovsky, Romanukha Oleksander , Kovalenko Oleksii ,   Donetsk National University of Economics and Trade Named after Mykhailo Tugan-Baranovsky, Kolomoiets Oleksii ,   Donetsk National University of Economics and Trade Named after Mykhailo Tugan-Baranovsky
Published: May 2022

The article presents the results of cluster analysis of the hotel and restaurant services market in Ukraine. Based on statistical data on the number of accommodation and restaurant services, individuals and legal entities, entrepreneurs, population density and investment activity, the most active regions were identified: Kyiv; Kharkiv; Dnipro; Zaporizhzhia; Odessa; Lviv; Ivano-Frankivsk. Then, based on the methods of concentric circles, the boundaries of clusters and their centers were outlined: Western (Ivano-Frankivsk, Lviv); Central-Eastern (Zaporizhzhya); Southern (Odessa); Northern (Kyiv). The result of the analysis showed that all cluster centers had a higher number of legal entities. Areas with a high proportion of individual entrepreneurs were only part of it and had significantly lower performance rates. The influence and role of the center of the cluster depended on the level of remoteness of the region from it. At the same time, the fact that competition is fixed within clusters attracts attention. Thus, in the Western cluster it can be traced between Lviv and Ivano-Frankivsk regions. Central-Eastern cluster between Dnipropetrovsk and Zaporizhia regions. In the Southern cluster, although the undisputed leadership remained in the Odessa region, at the same time, Kherson region showed active growth. The only cluster with an undisputed leader and no competitor was the North - Kyiv It was stated that the Ukrainian market reacted to world development trends, and the largest cities of Ukraine became channels of dissemination of this experience, agents of change. Thus, the number of hotels and restaurants was higher than the average in the extreme points of the clusters through which the transport corridors between them passed. Thus, the implementation of the international TACIS program, the proclamation of Ukraine's course of integration with the European Union, visa-free travel - were key factors in the high activity of the market of hotel and restaurant services in the Western cluster. At the same time, the aggravation of relations with the Russian Federation, the restriction of economic, cultural, and political relations led to a decrease in the number of people crossing the border and the decline of hotels and restaurants in eastern Ukraine.