bluuebunny/crossref_metadata_2025 huggingface dataset:
Biochemical Markers of Liver Damage in Cattle Naturally Infected with Fasciola Hepatica
Authors: Škvareninová Aneta , Kostecká Zuzana
Published: October 2023

Fascioliasis is a worldwide spread parasitic disease with a high impact on the economy and public health in many countries. Therefore, it is important to apply prevention, effective treatment, and education campaigns, to prevent the disease. This work aimed to determine the biochemical markers of liver damage caused by Fasciola hepatica during 21 days (D0 – D21) post albendazole (ABZ) therapy in the blood sera. This study included 24 cows naturally infected with Fasciola hepatica, randomly divided into a control group (n = 12) and a group treated per os with ABZ (7.5 mg per kg body weight) (n = 12). The activity of hepatic enzymes – aspartate aminotransferase (AST), alanine aminotransferase (ALT) and cholestatic enzymes – gamma-glutamyl transferase (GGT), and alkaline phosphatase (ALP), were measured in both groups. The activity of AST has significantly increased in the course of the experiment (D0 – D21) in both groups (P < 0.001). ALT activity during D0 – D21 was significantly decreased in both groups (P < 0.001). Activity of GGT was not significantly changed in the control group in the course of the experiment (P > 0.05). Contrarily, the activity of GGT in the treated group was significantly decreased (P < 0.01) during D0 – D21. The activity of GGT in the blood sera of the treated group was significantly lower in comparison with the control group in D7 and D21 (P < 0.01). This decreased GGT activity in the blood sera of the treated group may be caused by the effect of albendazole resulting in fasciola elimination and bile flow improvement. The results of ALP determination show no significant changes in ALP activity between groups. This can lead to the conclusion that the most useful marker of cholestasis caused by F. hepatica is the GGT activity and may help to evaluate the ABZ therapy effect in cattle.
Energy security as a source of international competitiveness in new EU member states
Authors: Nyga-Łukaszewska Honorata , Napiórkowski Tomasz M.
Published: October 2023

Energy security and international competitiveness are two of the most fiercely discussed topics – especially in the light of the European Union (EU)’s dependence on Russia’s gas, oil, and coal. Both mentioned concepts are of special importance for the so-called EU new member states (EU NMS), which are undergoing the energy diversification process. The main goal of this paper is to analyze how energy security influences the international competitiveness of these countries. The study uses trade theories related to productivity differentials (Ricardian hypothesis) and differences in factor endowments (Heckscher–Ohlin hypothesis) as a basis for our econometric modeling. The results show that relative energy supply as well as physical and human capital relative endowments have a statistically significant impact on international competitiveness of the studied economies.
Hydration, Microstructure, and Properties of Fly Ash–Based Geopolymer: A Review
Authors: Khawaji Mohammad
Published: October 2023

Geopolymers have gained attention as a potential eco-friendly alternative to Portland cement, primarily due to their reduced carbon dioxide emissions and the opportunity to repurpose industrial waste materials. Fly ash (FA), a byproduct of coal combustion, has been favored as a raw material for geopolymer concrete owing to its widespread availability and high concentrations of alumina and silica. The development and application of fly ash–based geopolymer concrete can contribute significantly to production of sustainable construction materials. An in-depth analysis of fly ash–based geopolymer concrete has been conducted to explore its potential as a substitute for traditional concrete. This review encompasses the underlying reaction mechanism, strength, long-term durability, and microstructural characteristics of geopolymer concrete. The present review paper shows that adding the optimal quantity of fly ash improves the performance of fly ash–based geopolymer when exposed to extreme durability conditions, as well as improving strength properties. The microstructural analysis shows that when fly ash is added, the microstructure of the concrete matrix would be dense and packed. However, challenges remain in adopting fly ash–based geopolymer concrete for large-scale construction projects, as the existing literature presents inconsistencies in the reported strength, durability, and test results. Further research is necessary to consolidate knowledge on the behavior and mechanism of fly ash–based geopolymer concrete and to ultimately provide comprehensive data to support its widespread implementation in the construction industry.
Hic Sunt Dracones: Foreign Space in the English and Russian Worldview as Reflected by the Pejorative Toponymy of the English and Russian Languages
Authors: Romanin E. V.
Published: October 2023

The article examines the perception of the foreign space in the English and Russian native speakers’ worldviews based on the pejorative names of foreign countries and cities. Englishlanguage and Russian-language Internet sites were used as the source of data for the research, since this environment is especially favorable for the existence and collection of language material of this kind due to the online disinhibition effect. Based on the analysis of the inner form of the word and the stadial model of the Us—Them dichotomy with a gradual transition from the biological to the cultural, proposed by V. G. Lysenko, an attempt is made to derive the main patterns of making derogatory toponyms, and then to compare the characteristics that foreign lands receive within the English and Russian xenophobic discourse, and, as far as possible, to build a holistic image of the concept of foreign space in the English and Russian collective worldview. As a result of the study, a large number of negatively marked toponyms were found in the English and Russian languages. They show clearly similar features both in the formal peculiarities of word formation and in semantics, however, some specificities are also found, which makes it possible to deduce similarities and differences in the English and Russian perception of the concept of foreign space. In general, a significant similarity between English and Russian pejorative names of places is revealed: in both worldviews, different topoi appear as an ugly, unpleasant place inhabited by people (and sometimes not quite people) demonstrating weird, abnormal eating habits and perverted sexual preferences, where the space itself is distorted and defective.
Укрепление дорожной одежды золошлаковыми смесями (на примере Забайкальского края)
Authors: Свалова Кристина Витальевна , Кривченко Ольга Вадимовна
Published: October 2023

Статья посвящена оценке применения золошлаковых смесей для укрепления дорожной одежды автомобильных дорог IV-V категорий на примере Забайкальского края. Исследован состав золошлаковой смеси Читинской ТЭЦ-2, который показал, что при соответствии показателей относительного морозного пучения требованиям нормативной документации смесь может применяться в дорожном строительстве III и IV дорожно-климатической зоны для устройства дополнительных (дренирующих, морозозащитных, теплоизолирующих) слоёв дорожных одежд. Определены наиболее эффективные составы, состоящие из золошлаковой смеси, цемента и стабилизаторов ANT, Криогелита, битумной эмульсии. Представлены результаты опытно-экспериментального внедрения данных составов на участке автомобильной дороги Новая Кука–Могзон–Хилок в 2015–2016 гг. Исследования прочности полученных цементо-грунтовых одежд показали достаточный уровень модуля упругости, равный 107 МПа, позволяющий обеспечить требуемую минимальную прочность в 100 МПа для дороги IV технической категории. Мониторинг участка дороги в 2022 г. показал, что реализация мероприятий по усилению дорожного полотна с применением золошлаковых материалов позволила успешно эксплуатировать дорогу на протяжении 7 лет без проведения ремонта.
Конструктивно-технологические методы организации процесса энергоэффективной стабилизации осадков сточных вод
Authors: Шевцов Михаил Николаевич , Мишкин Денис Владимирович , Костюк Ольга Владимировна
Published: October 2023

Рассмотрены конструктивно-технологические методы организации процесса энергоэффективной стабилизации осадков сточных вод.  Как один из наиболее перспективных методов обработки и утилизации осадков предложено интенсивное анаэробное сбраживание с организацией процесса в соответствии с кинетикой процессов брожения и последующим использованием заброженной массы как органического удобрения. В условиях массового строительства предприятий по очистке городских и производственных сточных вод наиболее сложной проблемой является обработка осадков. Большие объемы, бактериальная зараженность, наличие органических веществ, способных быстро загнивать с выделением неприятных запахов, а также неоднородность состава и свойств осадков осложняет их обработку. Целью исследования является выбор наиболее эффективных методов и оборудования для переработки осадков сточных вод.

Научная новизна заключается в предложенной авторами организации процесса энергоэффективной стабилизации осадков сточных вод при помощи инновационного самопромывного дискового фильтра.
NOTARY LEGAL RESPONSIBILITIES ON ISSUANCE OF COVERNOTES IN CREDIT AGREEMENTS IN INDONESIA
Authors: Chodiza Ratu Shyfa Nur , Sudiro Ahmad
Published: October 2023

Covernote is a certificate made and issued by a notary. In general, covernotes are used to obtain applications for credit agreement to a bank with guaranteed land ownership rights that have been tied with mortgage guarantees. In its development, the need for land rights guarantees can be suspended, if it is in the process of obtaining a certificate by a notary. However, in the event of misuse of the covernote creation and publication, the notary can be held liable in accordance with the applicable legal provisions. The legal basis for making and publishing a covernote by a notary has not yet been regulated in Undang-Undang Jabatan Notaris (UUJN), so that it can lead to legal consequences and a vacuum of legal norms occurs. The problem that often occurs is what is the legal responsibility of a notary towards the issuance of covernotes in credit agreements in Indonesia. The legal responsibility of a notary related to the issuance of a covernote is the imposition of sanctions, both legal and administrative sanctions. In addition, the legal consequence for a notary who fails to carry out a covernote is that the notary is required to immediately complete it, based on the agreement of both parties. Publishing and the making of covernotes by a Notary does not have a legal basis. This is because they are only based on a habit accepted by the community, so they are trusted and considered as a binding legal product. Notaries are authorized to issue covernotes because they are classified as a form of agreement that binds the parties, even though it is not regulated in the applicable laws and regulations. This is only regulated based on the legal terms of the agreement as contained in the provisions of Article 1320 Kitab Undang-Undang Hukum Perdata (KUH Perdata)
REPRESENTATION OF NATIONALISM ON YOUTUBE CREATIVE CONTENT WRAPPED IN INDONESIAN CULTURE (PEIRCE SEMIOTICS ANALYSIS ON PENTAS SWARA INDONESIA)
Authors: Caroline Florencia Angelia , Loisa Riris , Pandrianto Nigar
Published: October 2023

Indonesia's cultural diversity is evidence of differences in society. Along with the times, the sense of nationalism of the Indonesian people needs to be improved. The high number of social media use, especially YouTube in Indonesia, can be media aims to preserve culture and increase people's sense of nationalism. The purpose of this study was to determine the representation of nationalism in content wrapped in Indonesian culture with the scope of the YouTube video SkinnyIndonesian24 Pentas Swara Indonesia. The literature review contains theories and concepts regarding representation, nationalism, social media, and semiotics. This study uses a qualitative approach with an interpretive paradigm and discourse analysis methods. Peirce's Semiotics (Triadic Model) is used as a data analysis technique that examines Object as a significant reference, Representamen as a sign, and Interpretant as an interpretation. The primary data was collected from the Pentas Swara Indonesia video, while the secondary data was from literature studies and documentation. The validity of data uses triangulation of data sources. This research found a representation of nationalism in the footage of Pentas Swara Indonesia. Signs of nationalism are obtained through reference to signs that represent a sense of nationalism. The signs are from visuals (costumes, camera angles and shots, lighting) or audio (dialogues or songs) in selected scenes. The study concludes that nationalism in Pentas Swara Indonesia is a kind of effort to preserve Indonesian culture through modern art videos performance.
THE ROLE OF COLOR THAT CREATE ROOM ATMOSPHERE ON THE DESIGN OF SMALL OFFICE HOME OFFICE ALAIA
Authors: Natasha Elsa , Ferdinand
Published: October 2023

During this time, work remotely or Work From Home (WFH) is still applied in several business sectors. Due to the policy to work from home, some people become more interested to have their own workspace at home. Small Office Home Office properties are in great demand, especially in urban areas. Nevertheless, SOHO should be designed well as a workspace. Interior elements inside the room also affect the atmosphere of the room. One of the elements that play an important role is color. Colors are useable to create a room atmosphere that could excite human behavior. All data was collected using the literature research method to be used as references for further research. Besides that, the design of SOHO for the Alaia project was made using the design process sourced from Rosemary Kilmer. The overall design of SOHO is dominated by yellow and brown colors. The colors will give warm, cheerful, and relaxing atmosphere for the user. This color combination also regards the aesthetic aspects of the room and is used so that users feel comfortable when working in this area.
METAPHORICAL APPROACH TOWARDS THE INTERIOR DESIGN OF KAMPUNG LANGIT, BALI
Authors: Chrystella Canisha , Fivanda
Published: October 2023

Kampung Langit is an educational tourist spot located on the top floor of The Keranjang, Bali. Kampung Langit is aimed for children where they can enjoy various educational activities related to Balinese culture as well as providing retail areas where visitors can shop for souvenirs and snacks. Kampung Langit is a 1600 meter square area with various activities in each corner. The renovated area is one of the retail areas for sweets products, such as candies, ice cream, marshmallows, cotton candy and many other kinds of sweets. The design process was carried out by using a two-stage design process pioneered by William M. Pena and descriptive analysis process was also done by literature study on the metaphorical approach towards architecture and interior design. In this interior retail project, tangible metaphor is implemented directly towards the visual aspect of the interior. This metaphorical approach can be seen in the interior elements of Kampung Langit which are created according to the original shape of the sweets which will be sold. Metaphorical approach is also used in determining the colors used in the design, which are pastel colors inspired from marshmallows. By using a metaphorical approach towards the interior design of Kampung Langit, additional selling and commercial value is present. Metaphorical approach on the interior design improves the selling and commercial value of Kampung Langit.
DESCRIPTION OF SUBJECTIVE WELL-BEING OF YOUNG ADULTS WHO RAISE PETS AND PLANTS AMID THE COVID-19 PANDEMIC
Authors: Saraswati Anastasia Dea , Satiadarma Monty P. , Wati Linda
Published: October 2023

During the Covid-19 pandemic, people experienced many changes in their daily lives. These changes trigger stress and lead to depression in the community, especially among young adults, which is the main axis that leads to low subjective well-being. Various studies have shown that raising pets (dogs and cats) and plants (gardening) can improve an individual's subjective well-being. The study used a qualitative descriptive method with 10 subjects divided into three groups, namely the group of pets, the group of plants (gardening), and the group of pets and plants (gardening). All subjects in the three groups showed high subjective well-being through raising pets and plants (gardening) during the Covid-19 pandemic. All subjects show positive emotions and enjoyed raising pets and plants (gardening). In addition, most of the subjects also felt satisfied with their lives during the Covid-19 pandemic with the presence of pets and plants (gardening). All subjects felt the presence of pets as entertainers to provide motivation. For the subjects, plants (gardening) play a similar role, through the beauty and growth of the plants.
DISASTER COMMUNICATION THROUGH SOCIAL MEDIA RELATED TO DISASTER INFORMATION (CASE STUDY INSTAGRAM ACCOUNT @BPBDDKIJAKARTA)
Authors: Hutabarat Abraham Pratama , Loisa Riris , Salman Doddy
Published: October 2023

ABSTRACT 

@bpbddkijakarta is an Instagram account owned by a local government agency, namely the DKI Jakarta Regional Disaster Management Agency (BPBD) to disseminate information about disasters in the Jakarta area. This account helps residents of Jakarta to find information on what disasters have occurred in Jakarta and how to deal with them. Researchers are interested in analyzing the use of social media Instagram @bpbddkijakarta by BPBD DKI Jakarta as a competent institution to disseminate information about disasters in DKI Jakarta. The purpose of this study was to identify and analyze the use of social media by local government agencies in disseminating information about disasters. The main theory used in this paper is theory of mass communication. The approach that the researcher uses in this research is descriptive qualitative with a case study method. Data was collected by conducting observations, interviews, documentation, and literature studies. The results obtained through this study are that BPBD DKI Jakarta has used the Instagram account @bpbddkijakarta well in disseminating information about disasters in the DKI Jakarta.
PUBLIC RELATIONS STRATEGY IN BUILDING THE BRAND IMAGE OF BLOOMKA LOCAL SKINCARE
Authors: Iskandar Olivia , Tamburian H. H. Daniel
Published: October 2023

Bloomka is an online-based local skincare brand in Indonesia founded in May 2020 and was created to meet all the needs of young people at affordable prices and quality products. Currently, Bloomka has issued a variety of facial care products. The competition in the world of the skincare business, every company or brand is required to win the hearts of its consumers. The importance of the role and strategy of PR helps Bloomka carry out brand image-building activities in the community. The approach used in this research is descriptive qualitative and the type of case study. The research subject in this thesis is the Public Relations strategy used by Bloomka in building a local skincare brand image. Data were collected by conducting interviews, observation, documentation, and a literature study. Through four stages in carrying out PR activities according to Cutlip, et al, 1982, namely Fact Finding, Planning and Programming, Action & Communicating, and Evaluating. PR activities carried out by brands aim to foster a positive corporate image by understanding the target market and the company so that public relations strategies effectively build brand recognition and knowledge in the community. The conclusion of this research is that the #LetThemSee marketing campaign through social media in carrying out Bloomka's PR activities becomes part of the Public Relations strategy in building a Brand Image.
HANDLE SELECTION OF STORAGE FURNITURE FOR MODERN MINIMALIST RESIDENCE AT LAVON SWAN CITY, TANGERANG
Authors: Catherine  , Widyani Augustina Ika
Published: October 2023

Furniture design is very influential on the overall appearance in interior design. The selection of models, materials, finishing, to accessories such as handles is a determining aspect that will affect furniture design. Storage function is the most important function of a furniture. Storage systems in furniture have several aspects of consideration such as the size of the storage area, the open-close system of the storage area, including the model and material of the handle. Harmonization of handle design and the furniture would strengthen the furniture impression received by the user and the observer. The purpose of this research is to determine the characteristics of storage furniture handle for living room of modern minimalist residence at Lavon Swan City, Tangerang. Qualitative method with collection and analysis based on relevant theories and reviewing similar research is used in the process of making the study by referring to the Kilmer design method. Thereupon from this study, it can be seen that furniture handle designs that are suitable for designing modern minimalist house storage furniture Lavon Swan City are cut-out and tip-on-swing type handleless design.
MODERN LUXURY DESIGN CONCEPT ON APPLICATION OF ROOM INTERIOR ELEMENTS
Authors: Wiyono Kristina Cahya , Laswandi Hartini
Published: October 2023

Room is one of the spaces in the house that is classified as a private area. Rooms are often used as a place to rest, so a room needs to be designed as comfortable as possible for its occupants. The more the times, the more diverse the styles of interior design that are circulating and which are in demand by many people. The Modern Luxury Trend in Interior Design originated in Singapore which later developed in a design collaboration between modern and luxury styles. Modern Luxury style gives the impression of a modern, and also luxurious in an interior. This style is much favored by the millennial generation because it can be applied to various room sizes, and emphasizes a minimalist style with the use of high-quality materials. So, the research was conducted to find out the use of the right materials and colors will produce a luxurious but still modern interior. The type of research method used in this article is a qualitative descriptive design method. So that in this article, a luxury modern design concept will be produced in the application of room interior elements, so that readers are expected to know the application of room interior elements with modern luxury concepts. Therefore, this article is intended for students who are designing room interiors, students who are doing internships in the interior industry, and for designers who are doing room interior projects.
Cultural Content in the Youth’s Social Media on Likupang Super Priority Tourism Destination
Authors: Loisa Riris , Utami Lusia Savitri Setyo , Pandrianto Nigar , Irena Lydia
Published: October 2023

There are 1340 ethnic groups comprising Indonesia, a country with a rich culture and has a lot to offer to the tourism industry. This cultural wealth needs to be communicated to the community, including the younger generation, as the younger generation and the largest group of users of social media, as well as a potential market for the tourism business. Experience sharing activities carried out through social media have a positive and significant influence on travel intentions. Millennials and Generation Z who are fluent in social media, have a role in increasing tourism activities. Ideally, these cultural contents are shared abundantly on social media. Then, how is cultural content shared on social media about the super priority destination of Likupang. The research aims to analyze the cultural content in the social media of Likupang super priority tourist destination among the younger generation. The research is conducted in a qualitative case study method, where data collection was carried out through social media observations using big data analysis tools, and forum group discussion with the younger generation, academics, and tourism practitioners in the Likupang area. This research found variations in cultural content in Likupang tourism include language, clothing, arts and culture, local wisdom, culinary, leisure activities. Secondly, regarding narration and storytelling. Of the many kinds of uploaded content, narrative content has its own charm, even above it has been found that the content has the 7th highest engagement among 1000 uploads with the hashtag #Likupang. Thirdly, the selection of the method in conveying the narrative and storytelling, which micro-influencers' content aims to increase consumer travel conversion, more than brand recognition among a larger audience.
SOCIAL INTERACTION RELATIONSHIPS AND MULTICULTURALISM ATTITUDE IN STUDENTS AT UNIVERSITY X JAKARTA
Authors: Ninawati  , Setiawan Kurnia
Published: October 2023

Every human being needs social interaction with each other. Social interaction can be divided into interactions between individuals with individuals or individuals with groups. This kind of interaction, especially in a multi-ethnic and multi-cultural society like Indonesia, will lead to a different “lifeworld” for each of the parties involved. In such circumstances, friction is very possible. For that, at least to minimize the possibility of friction that occurs, it is necessary to have a positive attitude of multiculturalism that is built based on social interaction. This research was conducted in Jakarta on 164 students as subjects. Data was obtained by distributing questionnaires through Google Forms which were distributed in April-May 2022. This research is a quantitative correlational study. The measuring instrument used in this study has been tested on 66 subjects to obtain item validity and variable reliability. The test is done with Spearman correlation because the data distribution is not normally distributed. The results of the study obtained a significant positive relationship between social interaction and multiculturalism p 0.000 <0.05 with a correlation coefficient of 0.551 including moderate correlation.
STRONGER TOGETHER”: HOW MARRIED COUPLE STRATEGY TO WORK TOGETHER BRINGS IMPACT TO THE SATISFACTION OF RELATIONSHIP
Authors: Khaerunissa Mandy , Soetikno Naomi , Idulfilastri Rita Markus
Published: October 2023

The purpose of this research is to find the influence of dyadic coping on the relationship satisfaction of married couples. The research method that's been used for this research is quantitative non-experiment with non-probability sampling technique with 150 married couples as respondents or 300 respondents in total. The theory that’s been used for this research is the relationship satisfaction, in a definition is an evaluation of interpersonal towards a feeling of positivity one of the partners in a romantic relationship And also the dyadic coping theory which is defined as a  strategy that couples did together as teamwork to deal with or cope with stressful life events. Based on the result of the research, had been found a conclusion that any individual whether they’re from the husbands or wives group of respondents, both of the group tend to practice positive dyadic coping more rather than negative dyadic coping. The research also shows that both of the husbands and wives group of respondents tend to practice emotionally focused coping on their dyadic coping strategy. Whereas on the husband’s group, their relationship satisfaction is much higher if there’s a lot of intimacy in their marriage. And for the wives group, the relationship satisfaction will increase if the marriage is filled with love. The interesting part that’s been discovered from this research is that both of the group whether from the husbands and wives who practice negative dyadic coping or the group of husbands and wives who practice positive dyadic coping, the husband’s sides are the sides who always have higher relationship satisfaction compared to the wives sides.
THE ASSOCIATION OF QUALITATIVE JOB INSECURITY AND PSYCHOLOGICAL WELL-BEING (STUDY ON YOUNG ADULT EMPLOYEE IN DKI JAKARTA DURING COVID-19 PANDEMIC)
Authors: Nathalia Deffany , Afifah Elvina , Pangestika Inez Girlasa , Suyasa P. Tommy Y.S.
Published: October 2023

Qualitative job insecurity is a threat to job features, including salary reduction that increased during the COVID-19 pandemic. We predict that qualitative job insecurity has a significant correlation with psychological well-being. This study examines the relationship between qualitative job insecurity and psychological well-being during a COVID-19 pandemic involving 490 participants. This study used quantitative research methods and used convenience sampling techniques to obtain participants. This study was conducted by distributing questionnaires via google form using psychological well-being measuring tools [13] which include 32 items and Multidimensional Job Insecurity Questionnaire [4] which include 10 items qualitative job insecurity. Results showed a significant relationship between qualitative job insecurity and psychological well-being. Qualitative job insecurity is negatively related to enthusiasm and comfort, also qualitative job insecurity is positively related to anxiety and depression.
SMSMEs Development Through Visual Identity Rebranding
Authors: Putri Apriliana Kurnia , Mutiara Maitri Widya
Published: October 2023

Data from the Ministry of Cooperatives explained that 1,785 cooperatives and 163,713 Micro, Small, and Medium Enterprises (MSMEs) were spreading the coronavirus pandemic (Antara, May 2020). The most limited MSME sector is food and beverage. MSME entrepreneurs feel the decline in sales, lack of capital, and hampered distribution. So that the competition in the culinary field is very tight, as experienced by one of the partners who became the place for Student Creativity Program activities, the Cake Mommy. Lack of knowledge of the owner of the importance of a distinctive visual identity to form consumer loyalty. For this reason, this activity aims to understand the importance of visual identity in trademarks and business logo stickers so that partners can increase the selling value of the products produced. Designing this logo uses the Design Thinking method through data collection, problem finding, research idea, design, and testing. The result of the design is in the form of a logo by combining typography with solid shapes to reflect that this brand is in the culinary field. Using tertiary colours attracts consumers to buy this food, even at a high price. In addition, the author chooses supportive typography, namely sans serif, because it gives the impression of being relaxed, informal, friendly, and approachable. The selection of solid shapes reflects the nature of the challenge and is intense. So that the new logo has an identity that is more reflective of a bakery. In addition, the logo is made simpler, cleaner, and minimalist to make the logo easy to remember and stand out in the eyes of the public.
RESILIENCE AS A PREDICTOR OF TRAIT ANXIETY IN LATE ADOLESCENTS WITH CHILDHOOD TRAUMA
Authors: Keisya Naftali , Soetikno Naomi
Published: October 2023

Childhood trauma experiences can produce negative contributions to mental health such as anxiety, which can develop into trait anxiety. The increase in trait anxiety can be reduced by the presence of resilience in a person. This study aims to determine the effect of resilience as a predictor of trait anxiety in late adolescents with childhood trauma. This study involved 158 late adolescents with childhood trauma, consisting of 111 girls and 47 boys with the purposive sampling method. The measuring instrument used in this study is the Indonesian translation of the Childhood Trauma Questionnaire-Short Form (CTQ-SF) for measuring childhood trauma, The Connor-Davidson Resilience Scale (CD-RISC) for measuring resilience, and the State-Trait Anxiety Inventory Form Y-2 (STAI Y-2) for measuring trait anxiety. Simple linear regression was used to analyze the data and obtained a significant result (p = 0,001 < 0,05, t = -5,081). The result of the study is resilience can predict the emergence of trait anxiety in late adolescents with childhood trauma, which indicates that the higher the level of resilience in a person, the lower the level of trait anxiety that exists, and vice versa.
THE USE OF BRAND AMBASSADOR “TREASURE” FOR THE MANYO FACTORY COMPANY'S BRAND AWARENESS
Authors: Novelia Nadya , Yeodtadi Moehammad Gafar
Published: October 2023

Manyo Factory is a company engaged in producing cosmetics and Personal Care. In order to increase public awareness, the Manyo Factory company uses the Boyband "Treasure" as the company's Brand Ambassador. The purpose of this study is to find out whether there is an effect of determining the Brand Ambassador "Treasure" on increasing brand awareness of the Manyo Factory company. This study applies several theories, namely, Marketing Communication, Brand Ambassador  and Brand Awareness. The research was conducted using a quantitative approach and survey method. The population of this research is followers of the Instagram account @ManyoFactory_Official. The data collection method used in this study is by distributing questionnaires to 100 respondents obtained through the Probability Sampling Technique in the form of Simple Random Sampling. The data results were then analyzed with several tests, namely validity test, reliability test, simple linear regression analysis, and T test. This study found that the linear regression equation Y = -55,275 + 3.493X, with a significance value of 0.000. From the results of the T test, it is also known that there is an influence of Brand Ambassador Treasure on increasing Brand Awareness of the Manyo Factory company.
THE INFLUENCE OF CELEBRITY ENDORSERS AND ONLINE CONSUMER REVIEWS ON PURCHASE DECISIONS FOR SCARLETT WHITENING SKINCARE
Authors: Erdiansyah Rezi , Wijaya William
Published: October 2023

Indonesia is the second-largest country with a population of skincare contributions and has the potential for a high market of cosmetic products, an increasing number of people, and a high increase in consumption among the public. Based on data from the Zap beauty index, skincare is one of the needs of many people in Indonesia because everyone has realized that beauty must be cared for because physical or non-physical beauty is very important for everyone's appearance. One of the things that attract consumers' attention in making purchasing decisions is Celebrity who endorses and reviews other consumers. In this case, every beauty product really needs help from a celebrity endorser. This research are aim to find out how the celebrity endorser variable affects the purchasing decision of Scarlett Whitening skincare and to find out how the celebrity endorser variable affects the purchasing decision of Scarlett Whitening skincare. This research using quantitative approach, with survey methods. The findings of this study are intended to reveal the effect of celebrity endorsers and online consumer reviews on Scarlett Whitening skincare purchasing decisions. The variables used in this study are celebrity endorsers and online consumer reviews as independent variables and purchasing decisions as to the dependent variable. The method used is quantitative, namely the collection of data sets. The results to be achieved can show that the celebrity endorser and online consumer review variables affect the purchasing decision of Scarlett Whitening skincare.
THE DIGITAL MARKETING COMMUNICATION FUNCTIONS IN BUILDING BRAND AWARENESS (A CASE STUDY OF COOL N LITE INDONESIA)
Authors: Jeremy Wilson , Tamburian Daniel
Published: October 2023

In the increasingly advanced era of globalization, companies must be able to develop and keep up with the times by having innovations and new ideas. PT. Multi-Media Sarana or Cool N Lite is a company engaged in the automotive sector by selling products and services for window films and PPF (Paint Protection Film). This research uses a qualitative approach and case study method. In this study, researchers used marketing communication theory and digital marketing concepts. This research aim to describe and analysis the function of marketing communications digital marketing in building brand awareness. The data collection method used is observation, interviews with three informants, documentation, and literature study. The results of this study can be found that the function of marketing communication on Cool N Lite is used to build a brand image or brand awareness and reach a broader and more precise audience, in addition to increasing sales and providing education about the products or services offered, by utilizing digital marketing or social media as a medium for marketing products and services.
THE RELATIONSHIP BETWEEN ANXIETY AND RESILIENCE IN YOUNG ADULTS OF COVID-19 SURVIVOR IN JAKARTA
Authors: Silalahi Nurhayati , Tumanggor Raja Oloan
Published: October 2023

The Covid-19 pandemic has had a major impact and changed many aspects of human life. More than 50% of the number of people infected with COVID-19 in Jakarta are young adults. Therefore, young adult Covid-19 survivors are one of the groups who feel the impact of the Covid-19 pandemic. The high stigma of society towards Covid-19 has further worsened public acceptance of Covid-19 survivors. In addition, their self-productivity and career development are hampered due to social restrictions. This also results in the difficulty of finding work and even layoffs in various places. The condition and presence of Covid-19 survivors can cause anxiety and this anxiety greatly disrupts the lives of Covid-19 survivors. Prolonged and untreated anxiety can lead to self-defeating actions such as the emergence of suicidal intentions, so anxiety needs to be addressed as early as possible. Keye and Pidgeon (2013) called resilience as the mental capacity that can help and maintain a person's psychological stability in dealing with anxiety. The purpose of this study was to determine the relationship between resilience and anxiety in young adult Covid-19 survivors. This study involved 310 Covid-19 survivors aged 18 to 40. The measuring instruments used in this study were the Beck Anxiety Inventory (BAI) and The Connor Davidson Resilience Scale (DC-RISC). The data were analyzed using quantitative analysis methods, namely the spearman correlation technique. Based on the results of data processing, the correlation coefficient or r = -0.313 with significance or p = 0.000 ˂ 0.05. This means that there is a significant negative relationship between anxiety and resilience in young adult Covid-19 survivors in Jakarta.
PERSONAL BRANDING CONTENT CREATOR ANDRE HENDARTO ON TIKTOK
Authors: Justine Tania , Yeodtadi Moehammad Gafar
Published: October 2023

Technological developments in Indonesia are increasing along with people's access to social media. Social media is an internet-based application and users can share information, interact with many people, express themselves and create content easily, including social networks, blogs, and so on. TikTok is one of the fastest-growing social media nowadays. It is a lifestyle platform and an entertainment platform so that users or content creators can express and channel their talents by utilizing creativity according to the image and image they want to form. With the use of TikTok social media, content creator Andre Hendarto builds an image through his uploads to his TikTok account @bobacott so that his followers will see it and become the judgment of the people who see the post. Seeing this phenomenon, the researcher chose the title of the thesis "Personal Branding Content Creator Andre Hendarto on TikTok". This research aims to find out the form of personal branding content creator Andre Hendarto on TikTok. This study uses a qualitative approach using 8 concepts of personal branding according to Peter Montoya in Haroen, namely specialization, leadership, personality, difference, visible, unity, firmness, and good name. The results show that content creator Andre Hendarto has consistently fulfilled 8 concepts of personal branding through social media TikTok @bobacott. The results showed that the form of personal branding that Andre Hendarto built was a form of personal branding that was humorous, and natural or as it was without any coercive elements.
HOW THE INDONESIAN ARMY MAINTAINING ITS SOLDIERS’ READINESS THROUGH SPECIALIZATION AND MISSION-ORIENTED TRAININGS
Authors: Purboyo Agustinus , Purna Irawan Agustinus , Wenas Inkriwang Frega
Published: October 2023

There are ways, military, are adopting to make sure they are not only big in numbers and advance in technology but also manned by professional and capable soldiers. Hence the Indonesian Army structured its organization to assure the right method of trainings for its soldiers are readily programmed and executed. It is now has become very challenging as the nature of war has evolved to a more sophisticated manner where wars are now engaged non-conventionally and asymmetric battlefield scenarios have become more often to occur. This paper discusses how the Indonesian Army designed its training and education programs to better adapt to the security issues which includes threats, disturbances, obstacles, and challenges (AGHT) in the context of Indonesia where most issues are derived from domestic unrests in the form of vertical and horizontal conflicts. It is imperative for the Indonesian Army to not only have its soldiers to be combat ready but also mission ready. It is because when the Indonesian Army are conducting military operation within the country approaches other than combat are much preferable and effective and such missions involve more humane skills for the soldiers. Therefore, specialization and mission-oriented trainings are critical.
AN OVERVIEW OF ONLINE GAME ADDICTION AMONG INDONESIAN EARLY ADULTHOOD DURING THE COVID-19 PANDEMIC
Authors: Mirabella  , Tiatri Sri
Published: October 2023

The COVID-19 pandemic has brought about changes in human life, including changes in human behavior related to the use of digital technology. Indonesia is the third country with the highest number of online game players in the world. Excessive use of online games can lead to online game addiction in users. Online game addiction can happen to anyone, including early adults. This study aims to determine the excessive use of online games and the level of addiction in early adulthood during the COVID-19 pandemic. The method used in this study is a quantitative method with cross-sectional design based on descriptive analysis. The sampling technique that is used is the purposive sampling. Participants in this study were early adults with the age range of 18-25 years who played online games as many as 100 participants. The measuring instrument used in this study is The Indonesian Game Online Addiction which consists of 7 questions with a likert scale interval from one to five. The level of online game addiction is relatively high at 47 participants (47%) in early adulthood during the COVID-19 pandemic. It can be concluded that the level of addiction from online game users for participants with an early adult age range 18-25 years is relatively high, with the majority of players being male and female, which are almost equal. For further research, it is recommended to further develop research on online game addiction in early adulthood.
DO COGNITIVE TRAINING GAMES ACTUALLY WORK FOR ADHD? A LITERATURE VIEW
Authors: Hardjasasmita Irena Monica , Ulitua Aretha Ever , Soen Cindy Claudia , Roswiyani
Published: October 2023

ADHD has been studied over years regarding its characteristics, assessments and treatments. However, rapid advances in technology encourages both clinician and clients to search for an acceptable, interesting and better treatment for individuals with ADHD so that they can have better attention and impulse control. Technology helps to enable more specific and personalized treatment which is suitable for ADHD. Difficulties in paying attention, following the rules, and restraining movement is common in ADHD patients. This can be caused by executive function impairment. Therefore, cognitive training is needed. One of the ways to make cognitive training more engaging and pleasurable is through games. It is believed as a promising method to treat individuals with ADHD. The aim of this review is to investigate the alternative treatment for ADHD, especially with the variety of technology, including games. This is a literature review study obtained from research articles and survey books that are relevant to ADHD and cognitive training that was focusing on the last 10 years. To sum up, technology based cognitive training can be an option that shows promising results. However, further studies should consider motivation as it is a crucial role in determining the participant’s persistence.
THE EFFECT OF LOVING-KINDNESS MEDITATION INTERVENTION ON SELF-COMPASSION IN TEACHERS OF CHILDREN WITH INTELLECTUAL DISABILITIES
Authors: Theresia Silvia , Tiatri Sri
Published: October 2023

Failure or unpleasant events can happen at any time, to anyone. In responding to negative events experienced, some individuals respond positively, some negatively. Previous research has shown that a negative response to failure and painful experiences is a picture of low self-compassion that can cause individuals to underestimate themselves, experience depression, and isolate themselves. In other studies, it is said that a person's self-compassion can be increased through appropriate coping. A Loving-Kindness Meditation (LKM) is one of the coping techniques or methods which is concluded to be able to increase individual self-compassion. In this quasi-experimental study, the focus of the researcher was to conduct an intervention on the participants to see whether the LKM was effective in increasing the participants' self-compassion. This research was conducted at a special school "X" in Ciledug, Tangerang, involving 20 teachers of children with intellectual disabilities (ID) as participants. The sampling technique used was the purposive sampling technique. The processing data using a different test pre-test and post-test with the help of the SPSS program. The results of the study note that the t-count produced is -1.948 with a p-value of 0.083. As the p-value (0.083) < significance level (alpha = 10%), it means that at the 10% level of significance there is a significant difference between the pre-test and post-test scores in the experimental group (EG). Therefore, it can be concluded that the LKM intervention is effective in increasing self-compassion in teachers of children with ID.
THE EFFECTIVENESS OF "SPEAK UP NOW" TRAINING WITH VICARIOUS EXPERIENCE TO IMPROVE PUBLIC SPEAKING SELF-EFFICACY
Authors: Maulidha Hanina , Tiatri Sri
Published: October 2023

Public speaking self-efficacy is one of the components in public speaking skills that need to be possessed by students in high school. Various other methods have been developed, but only a few have been developed specifically to improve public speaking self-efficacy. This study aims to determine the effect of the training method that utilizes the Vicarious Experience on the Public Speaking Self-efficacy of SMP X students. This study is a Quasi Experiment with One Group Pre Test – Post Test research design. This research was conducted on 30 students of SMP X consisting of 16 male students and 13 female students. The result of this study found that there was a positive effect on the online public speaking training method "Speak Up Now" by using the Vicarious Experience method in improving Public Speaking Self-efficacy in junior high school students. The “Speak Up Now” training can be further extended to other similar communities.