bluuebunny/crossref_metadata_2025 huggingface dataset:
Microsatellite profile, heterosygosity and fertility of sheep
Authors: Matyukov Valeriy , Zharikov Yakov , Kaneva L.
Published: May 2024

The purpose of the study was to analyze the microsatellite profile of sheep of different breeds and directions of productivity, to characterize them by reproductive abilities and to identify a possible relationship between the level of heterozygosity by microsatellite loci with some signs of fertility. Methodology. The object of the study were three groups of ewes: purebred Romanov breed (50R/50R, n = 31), two-breed crossbreeds of the Pechora semitonkorn with the Kuibyshev breed (50P/50K, n = 41) and three-breed crossbreeds obtained from crossing two-breed crossbreeds with the Romanov breed (25P25K/50R, n = 20). Each breed group of ewes, depending on the level of heterozygosity, was divided into three classes: modal – M0, with heterozygosity below the modal class – M– and above – M+. Results. The genetic distances between the 50P/50K and 50R/50R groups were established: FST = 0.390 ± 0.0062, DN = 0.242 ± 0.0479, 50P/50K and 25P/25K/50R: FST = 0.033 ± 0.0058, DN= 0.218 ± 0.0429, 50R/50R and 25P/25K/50R: FST = 0.022 ± 0.0058, DN = 0.127 ± 0.0292. According to all the analyzed reproductive characteristics, except for the survival rate of the offspring, Romanov sheep had a significant advantage over other groups. The 25P/25K/50R crossbreeds were characterized by an increased average observed heterozygosity by markers and a significantly higher average age of the beginning of reproduction, which was higher than the indicator characterizing the most late-maturing parent group. Inheritance of other reproductive traits in the 25P25K/50R group, excluding the age of onset and the rate of reproduction, was intermediate with some regression at 50P/50K. Scientific novelty. Scientific novelty. The possible influence of the level of average heterozygosity at 12 STR loci on the fertility of ewes was analyzed. Practical significance. In all groups of ewes, the rank of the reproductive characteristics of the modal class M0 was higher than that of M– and M+. The repeatability of the relationship of fertility indicators with heterozygosity by STR loci allows the use of microsatellite polymorphism to solve applied problems, in particular, to predict fertility within a population.
Trends and prospects for the development of the diversified agrarian economy of the region
Authors: Kriulina Elena , Oganyan Lusine
Published: May 2024

The article examines the regional aspects of the complexity of the agrarian economy. The purpose of the study is to gain new knowledge about the level and prospects of development of various categories of agricultural producers of the subjects of the North Caucasus Federal District (NCFD) in the context of their contribution to the food supply of the country and the region. The research methodology included the use of various methods of abstract-logical, computational-constructive, economic-statistical, dialectical, analytical, monographic, graphic, etc. methods. The scientific novelty of the study is to identify the features of the current stage of the development of the diversity of the agricultural sector of the subjects of the North Caucasus Federal District and substantiate the main directions for improving its effectiveness, taking into account the national specifics of the society of the region. Results. The trends of preservation and development of both large-scale agricultural production (Stavropol Krai) and small forms of management (most national republics) have been established. So, if in the Stavropol Krai the share of large business accounts for almost 70 %, then in the Republic of Dagestan – no more than 15 %. Households of the population dominate here (78 %). In the Kabardino-Balkar Republic, the share of peasant (farm) farms in the structure of agricultural production is more than 40 %. The factors determining the peculiarities of the agricultural sector of the region are investigated, a significant territorial and sectoral differentiation by categories of producers of the district is established. The necessity of developing a multi-layered economy is substantiated, taking into account the specifics of the functioning of each form of management, organizational and economic support measures from federal, regional and local authorities. The importance and prospects of the development of large-scale production and small entrepreneurship in agriculture are determined, taking into account their contribution to the food supply of the region. The necessity of selective state support for the realization of economic interests is argued.
Development of the tourism and recreation potential of Ukraine in the conditions of war
Authors: Sherbakova N. O.
Published: May 2024

The purpose of the article is to analyze the state of development of the tourism and recreation potential of Ukraine during the war years and search for ways to restore it in the post-war period. The research methodology is based on the use of the following methods: structural-logical analysis and generalization; generalization and systematization; analysis and synthesis; schematic and graphic image. Also used are rationalist models, methods of geospatial analysis – zoning, analysis of territorial differentiation, cartographic. Scientific novelty. Based on the analysis of statistical data, the state of tourism and recreation of Ukraine in the conditions of a full-scale Russian-Ukrainian war was investigated. In addition, for the first time, the dynamics of tax revenues from the tourism industry for 2021-2023 were analyzed by regions of Ukraine, and it was also determined that the strategy of the general spatial development of Ukraine should provide for the reorganization of the economic space for the creation and development of promising centers of economic development and growth, demonstration of economic potential of territories, development of human capital. Conclusions. In the course of the research, it was determined how the full-scale war affected the development of domestic and inbound tourism in Ukraine; an interim assessment of damaged and destroyed objects of the country’s historical and cultural heritage, bombed, burned and polluted protected areas and natural resources of Ukraine was carried out; the main challenges in the tourism industry of Ukraine arising as a result of the war were determined, the change in priorities of tourists in choosing regions for recreation and traveling in Ukraine was investigated; the project of the recovery plan of Ukraine was considered; the main tasks of restoring the tourist infrastructure of Ukraine in the post-war period are defined, which include: the reconstruction of the tourist infrastructure, the development of domestic and inbound tourism in Ukraine, institutional support for tourism operators and business development; considered the trends of the tourism industry of Ukraine at this stage of development, taking into account the socio-economic and political situation in the country.
Preservation of the museum heritage of Ukraine in the context of emphasizing national identity
Authors: Komova O. S.
Published: May 2024

The purpose of the study is to to show the need to preserve the museum heritage of Ukraine, to emphasize the importance of this process for Ukrainian national identity in the conditions of the Russian-Ukrainian war. The methodology is based on the use of observation methods in relation to a wide set of data, specific facts; theoretical research method; the survey method, the method of systematic analysis of socio-economic phenomena, which made it possible to identify the main interrelationships and predict further development. The application of forecasting methods in the research will ensure the identification of prospects for the development of the museum business in Ukraine. Scientific novelty. The facts of the destruction and looting of museum institutions since the beginning of the full-scale Russian aggression have been considered. The condition of some museums of Ukraine in war zones is described. During the study of the topic, an attempt was made to solve the following tasks: to highlight the most resonant examples of damage and destruction by the Russian occupiers of museum heritage objects in the specified period; analyze these examples through the prism of statistics, scientific articles and journalistic evaluations; consider the public outcry that arose in connection with the facts of the destruction and looting of museums in war zones. Conclusions. The protection of cultural heritage sites as material manifestations of the centuries-old history of the Ukrainian people has become one of the strategic directions in resisting enemy expansion. Effective protection of Ukrainian cultural objects should be based on the experience of countries that have faced similar challenges and on modern mechanisms of international law, according to which Ukrainian cultural heritage is an integral part of the world’s cultural heritage. Due to the impossibility of physical access, the protection of monuments in the temporarily occupied territories is limited to political statements, monitoring the situation and documenting crimes against cultural objects. The tactics of conducting hostilities taking into account the value of cultural heritage objects and obtaining basic knowledge on the protection of monuments by servicemen of NATO armies deserve special attention in the context of offensive operations of the Armed Forces of Ukraine.
Theoretical aspects og the implementation of models of innovative development of Ukrainian tourist enterprises
Authors: Kuchai O. V.
Published: May 2024

The purpose of the article is to generalize, systematize, and analyze the leading theoretical approaches to the formation and implementation of innovative models at tourist enterprises, as well as to determine the features of the process of forming the innovation management strategy of a tourist enterprise. The methodological basis of the proposed article is a systematic approach using general scientific and special economic methods of cognition, for example: comparative analysis during research on the need to apply innovative marketing at tourist enterprises. Scientific novely. The current state and directions of innovative development of enterprises in the field of tourism were studied, the main directions of innovative development of enterprises in the field of tourism and recreation were determined. An innovative type of development of tourist enterprises is proposed through the formation of a generalmodel of innovative development, which will make it possible to conduct further research on the example of specific tourist enterprises and offer recommendations for its implementation. Conclusions. Social aspects were analyzed and organizational forms of innovative directions of development of tourist enterprises were identified, which cannot be implemented without ensuring the effective functioning of the relevant organizational forms, including state authorities and local self-government; scientific and educational institutions; local communities and other communities; tourist enterprises and organizations; institutions in the field of service, transport and other networks; technical service institutions, consulting organizations; destinations; mass media, etc. Mechanisms of implementation of administrative and management and informational directions of innovative development of tourism and recreation are considered in detail. It was determined that the main directions of innovation are related to ensuring higher efficiency of management processes, increasing consumer loyalty, brand formation, etc. At the same time, technological innovations come to the fore, which is associated with the rapid development of information and communication technologies and their wide application in this field.
The prism of time: the factor of information transfer
Authors: Marinich V. K. , Myklush M. I.
Published: May 2024

The article is aimed at a general analysis of events and circumstances influencing the change and/ or distortion of historical information over time. The methodological basis of the article implies a set of principles and methods of cognition, the choice of which is determined by interdisciplinary approachesto the disclosure of the topic, the assigned tasks, and the specifics of the sources. In the research process, critical and comparative methods of analysis of sources of ancient information are used as well as analysis and systematization of events and circumstances influencing the information with their subsequent classification. The scientific novelty of the research is defined by the fact that, in contrast to the generally accepted analysis of individual cases of distortion of information, this study attempts to identify groups and types of events and circumstances that influenced or could influence the distortion of information throughout the entire period of its existence, and subsequently systematize and classify them as separate phenomena or factors that shall be taken into account when studying such information. The results of the research are based on the analysis of ancient information as well as on the analysis of many events and circumstances that influenced or could influence the perception of such information or its physical distortion. Given the limited time frame, this study analyzes events and circumstances that can be attributed to only one type, since all of them are associated only with the transfer of information from one medium to another (for example, when recording an oral story on a hard medium, when restoring text from the original, when editing, copying or translating text, or the other way of transferring information to a new medium). These events and circumstances are combined into a factor, which can roughly be called “the factor of information transfer”. At the same time, during the study, it was established that the influence of this factor on information mostly occurred for three reasons, namely: due to negligence, ignorance, or pretense.
An Efficient Search on Cloud Images with Blockchain Technology
Authors: Prof. Dr. P. C. Senthilmahesh  , Ms. S. Annapoorani
Published: May 2024

A key task in computer vision is image retrieval, which has wide-ranging applications across multiple domains. Using query picture features, this abstract proposes an image retrieval approach that focuses on the widely used Scale-Invariant Feature Transform (SIFT) algorithm for feature extraction and distance calculation. The suggested method starts by extracting SIFT features from a set of photos, building a keypoints and descriptor database. By capturing the unique qualities of nearby image regions, these features enable reliable matching and retrieval. The security of private cloud data, which includes query queries, the search tree, and outsourced photographs, is another major issue. Use a feature extraction method first for integrated picture features, which are composed of fundamental components like colour and shape. In particular, because the proposed method uses a balancing index tree, it can achieve logarithmic search time. Second, the picture and query feature are encrypted using the secure inner product. Include a system for determining duplicate picture material as well. When given a query image, SIFT feature extraction is applied to it, producing keypoints and descriptors that correspond to its visual characteristics. Next, a distance computation method like Euclidean distance is used to compare the features of the database photos with the query image features. The similarity between the query image and the database images is measured through this comparison. The retrieved photos are ranked in order of similarity to the query image based on the calculated distances. Search results with lesser distances between images are deemed more similar and are displayed first. To locate visually related images in huge databases, the image retrieval system that uses SIFT feature extraction and distance calculation provides a reliable and effective solution. It contributes to developments in multimedia retrieval, visual analytics, and picture understanding by enabling applications like content-based image search, image recommendation systems, and image clustering.
Penerapan Algoritma C4.5 Untuk Menganalisis Kepuasan E-Commerce Shopee
Authors: Steffany Alinda , Aldzikri Kiki Aldzikri , Tricahya Muhammad Amar Rabbany , Arfiandono Muhammad Idham
Published: May 2024

Abstrak Kepuasanl pelanggan merupakanl hal yangl penting bagil e-commerce untukl mempertahankan dan meningkatkanl loyalitas lpelanggan. Penelitianl ini bertujuanl untuk menganalisisl kepuasan pelangganl e-commerce Shopee menggunakanl algoritma C4.5. Data penelitian diperoleh dari kuesioner yang disebarkan melalui jejaring sosial media Instagram dan WhatsApp. Dan terkumpul 120 data pengguna Shopee yang dikategorikan : puas, cukup puas, tidak puas. Terdapat atribut yang paling berpengaruh terhadap kepuasan pelanggan Shopee adalah kualitas pelayanan, kualitas produk, kecepatan pengiriman. Penelitian ini memberikan rekomendasi kepada Shopee untuk terus meningkatkan kualitas pelayanan, kualitas produk, dan kecepatan pengiriman. Hasil penelitian menggunakan algoritma C4.5 dapat memprediksi kepuasan pelanggan Shopee dengan tingkatl akurasi sebesarl 94,17%.denganl nilai class precisionl prediksi puasl sebesar 94,05%, prediksi cukup puas sebesar 95.45%.danl nilai class precisionl pada prediksil tidak puasl sebesar 91.67%. maka dapat disimpulkan pengujian melaui pengumpulan data dengan menerapkan Algoritma C4.5 dapat mengetahui Kepuasan pelanggan pengguna Shopee. Kata kunci: Kepuasan pelanggan, Shopee, Algoritma C4.5 Abstract Customerl satisfaction isl important for e-commerce tol maintain and increasel customer lloyalty. Thisl research aimsl to analyzel Shopee e-commerce customerl satisfaction usingl the C4.5 algorithm. Research data was obtained from questionnaires distributed via the social media networks Instagram and WhatsApp. And 120 Shopee user data was collected which were categorizedl as: lsatisfied, quite lsatisfied, not lsatisfied. Therel are attributesl that have thel most influence on Shopee customer satisfaction, namely service quality, product quality, delivery speed. This research provides recommendations for Shopee to continue to improve service quality, product quality and delivery speed. Thel results ofl research usingl the lC4.5l algorithm can predict Shopee customer satisfaction with an accuracy level of 94.17%. With a class precision value for satisfied predictions of 94.05%, quite satisfied predictions of 95.45%. and a class precision value for dissatisfied predictions of 91.67 %. So it can be concluded that testing through data collection byl applying thel C4.5l Algorithm can determine the customerl satisfaction ofl Shopee users..Keywords: Customer satisfaction, Shopee, C4.5 Algorithm.
Perancangan Sistem Informasi Pemasaran Online Pada UMKM Jaya Saputra Meubel Palembang
Authors: Chintiya Derra Legiana , Terttiaavini Terttiaavini , Yulandari Tri Septa , Faradita Fadiya , Perdana Zanetti Julyah Berliana
Published: May 2024

Abstrak - Jurnal ini membahas perancangan sistem informasi pemasaran online yang ditujukan untuk mendukung Usaha Mikro, Kecil, dan Menengah (UMKM) di Jaya Saputra Meubel, Palembang. UMKM memainkan peran kunci dalam ekonomi lokal, tetapi seringkali menghadapi kendala dalam memasarkan produk mereka secara efektif. Penelitian ini bertujuan untuk merancang sistem informasi pemasaran online yang dapat membantu UMKM meningkatkan visibilitas produk mereka dan meningkatkan pangsa pasar. Studi ini menerapkan metodologi pengembangan sistem yang melibatkan analisis kebutuhan UMKM, perancangan sistem berbasis web, dan implementasi platform pemasaran online. Hasilnya adalah sebuah sistem informasi pemasaran online yang memungkinkan Jaya Saputra Meubel untuk mengelola katalog produk dan berinteraksi dengan pelanggan melalui berbagai saluran online. Sistem ini diharapkan dapat meningkatkan daya saing UMKM di era digital, memungkinkan akses pasar yang lebih luas, dan meningkatkan efisiensi operasional. Selain itu, penelitian ini juga memberikan wawasan tentang tantangan dan peluang yang dihadapi UMKM dalam mengadopsi teknologi digital dalam upaya pemasaran produk merekaKata kunci: Meubel, Pemasaran, UMKM, WebAbstract - This journal discusses the design of an online marketing information system aimed at supporting Micro, Small and Medium Enterprises (MSMEs) in Jaya Saputra Meubel, Palembang. MSMEs play a key role in the local economy, but often face obstacles in marketing their products effectively. This research aims to design an online marketing information system that can help MSMEs increase the visibility of their products and increase market share. This study applies a system development methodology which includes analysis of MSME needs, web-based system design, and implementation of an online marketing platform. The result is an online marketing information system that allows Jaya Saputra Meubel to manage product catalogs and interact with customers through various online channels. This system is expected to increase the competitiveness of MSMEs in the digital era, enable wider market access, and increase operational efficiency. Apart from that, this research also provides insight into the challenges and opportunities faced by MSMEs in adopting digital technology in their product marketing effortsKata kunci: Furniture, Marketing, MSMEs, Web
Usulan Model Manajemen Pengetahuan Perpustakaan Universitas Esa Unggul Menggunakan Analisis SWOT
Authors: Uddin Badie , Ananda Randy Rizki , Fahrezi Diaz Achmad , Riyadi Virgy Andrean
Published: May 2024

Abstrak - Manajemen pengetahuan memainkan peran yang semakin penting dalam organisasi di berbagai sektor. Melalui manajemen pengetahuan, organisasi berupaya untuk menangkap atau menciptakan pengetahuan yang berpotensi berguna dan menjadikan pengetahuan tersebut tersedia bagi anggota organisasi sehingga dapat digunakan pada waktu dan tempat yang tepat untuk memberikan dampak positif terhadap kinerja organisasi. Perpustakaan Universitas Esa Unggul belum mengelola ilmu pengetahuan yang ada secara optimal. Pengelolaan pengetahuan di Perpustakaan Universitas Esa Unggul masih sebatas pada pengetahuan eksplisit saja seperti jurnal, e-book, e-journal, tesis, disertasi, tesis dan lain-lain. Namun, masih banyak pengetahuan eksplisit dan tacit yang dapat dikelola dengan cara yang bermanfaat bagi masyarakat dan institusi akademis. Tujuan dari penelitian ini adalah untuk mengusulkan model manajemen pengetahuan di perpustakaan Universitas Esa Unggul. Penelitian dilakukan dengan menggunakan analisis SWOT untuk selanjutnya memperoleh model manajemen pengetahuan di Perpustakaan Universitas Esa Unggul. Hasil penelitian telah memberikan usulan model proses manajemen pengetahuan di Perpustakaan Universitas Esa Unggul, khususnya penciptaan pengetahuan, perolehan pengetahuan, penyimpanan pengetahuan, berbagi pengetahuan dan penerapan penggunaan pengetahuan.Kata kunci: Manajemen Pengetahuan, Model Manajemen Pengetahuan, Perpustakaan Universitas Esa Unggul, SWOT.Abstract - Knowledge management plays an increasingly important role in organizations across various sectors. Through knowledge management, organizations seek to capture or create potentially useful knowledge and make that knowledge available to members of the organization so that it can be used at the right time and place to have a positive impact on organizational performance. Esa Unggul University Library has not managed existing knowledge optimally. Knowledge management at Esa Unggul University Library is still limited to explicit knowledge only such as journals, e-books, e-journals, theses, dissertations, theses and others. It is true, there is still a lot of explicit and tacit knowledge that can be managed in a way that is beneficial to society and academic institutions. The purpose of this research is to propose a knowledge management model in Esa Unggul University library. The research was conducted using SWOT analysis to further obtain a knowledge management model at Esa Unggul University Library. The results of the research have provided a proposed knowledge management process model at Esa Unggul University Library, specifically knowledge creation, knowledge acquisition, knowledge storage, knowledge sharing and knowledge application.Keywords: Knowledge Management, Knowledge Management Model, Esa Unggul University Library, SWOT
Peningkatan Kemampuan Berpidato Melalui Implementasi Model Siuul Pada Mahasiswa Program Studi Manajemen Universitas Panca Sakti Bekasi
Authors: Alfiana Ananda Rachma , Tarsinah Ira , Irnawati Syafitri Dewi , Watini Sri , Thiodora Tania Alexandra , Andini Widya Sari
Published: May 2024

Abstrak- Pengembangan keterampilan berbicara merupakan aspek kunci dalam meningkatkan cara berkomunikasi seseorang dalam menyampaikan informasi. Penelitian ini bertujuan untuk mengeksplorasi dan mengevaluasi upaya dalam meningkatkan kemampuan berpidato melalui penerapan Model SIUUL (Simak-Ucap-Ulang) sebagai strategi pembelajaran. Model ini dirancang untuk memberikan pengalaman belajar yang holistik dan terstruktur dalam mengembangkan keterampilan berpidato. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Dalam penelitian ini memiliki 2 objek penelitian yang terdiri dari objek formal dan objek material. Hasil penelitian menunjukkan bahwa penerapan Model SIUUL efektif dalam meningkatkan kemampuan berpidato, dengan perbaikan yang signifikan dalam aspek seperti ekspresi verbal, penataan argument, dan kepercayaan diri. Implikasi dari penelitian ini dapat membantu pengembangan metode pembelajaran yang lebih efektif untuk meningkatkan keterampilan berpidato di lingkungan pendidikan.Kata kunci: Pidato, Model SIUUL, Program Studi Manajemen, MahasiswaAbstract - The development of speaking skills is a key aspect in enhancing an individuals communication abilities for effective information delivery. This research aims to explore and evaluate efforts to improve public speech capabilities through the implementation of the SIUUL Model (Listen-Speak-Repeat) as a learning strategy. This model is designed to provide a holistic and structured learning experience in developing public speaking skills. The research employs a qualitative descriptive method, focusing on two research objects, namely formal and material aspects. Results indicate that the implementation of the SIUUL Model is effective in enhancing speech abilities, with significant improvements observed in verbal expression, argument structuring, and self-confidence. The findings of this research have implications for the development of more effective learning methods to enhance speech skills in educational environments.Keywords : Speech, SIUUL Model, Management Study Program, Collage Student
PROSPECTS FOR THE DEVELOPMENT OF THE AVIATION INDUSTRY IN POST-CONFLICT UKRAINE
Authors:   National Aviation University, Suvorova Iryna , Ihnatusha Mariia ,   National Aviation University
Published: May 2024

The article deals with the aviation industry, as a symbol of the dynamic development of society. The aviation industry is a multifaceted sector of the economy that plays a key role in international and domestic airspace, stimulating the development of socio-economic, political and cultural ties. Prior to the military aggression, Ukraine had a fairly strong potential, but military actions against our country caused huge losses for the national aviation industry. With the outbreak of hostilities, the airspace over Ukraine was immediately closed. The article examines the extent of the destruction of the aviation industry by military aggression, which led to huge losses for the Ukrainian aviation industry. Examples of national companies that have managed to continue to operate in the airspace of neighboring countries are given. We believe that today, an effective way to utilize the existing fleet and retain the qualifications of aviation industry employees in the closed skies is to work abroad. Unfortunately, this is a very difficult process, given the mobilization measures in our country. The strategic importance of the aviation industry for Ukraine's economy has been proven. But as long as military operations are ongoing, it is extremely difficult to talk about air transportation. We believe that their resumption will depend on the security situation, established infrastructure and trained professionals. The factors that can stimulate the economic growth of the aviation industry in our country and ensure its sustainable and long-term development in the post-conflict period are proposed, namely: support from the Government, restoration of infrastructure, stimulation of demand, development of human resources, innovation and technology. With the right approach, the development of the aviation industry can become one of the key factors in the economic recovery of our country after the conflict. Taking into account all these factors will allow Ukraine to create a competitive and safe aviation industry that will stimulate economic growth and development of our country in the post-conflict period.
IMPROVING THE ANTI-CRISIS MANAGEMENT SYSTEM OF AGRIBUSINESS ENTERPRISES BASED ON MARKETING TOOLS AND ANTI-CRISIS MARKETING SOLUTIONS
Authors:   Dnipro State Agrarian and Economic University, Bahorka Mariia , Pysarenko Volodymyr ,   Poltava State Agrarian University, Yurchenko Nataliy ,   Dnipro State Agrarian and Economic University
Published: May 2024

The article outlines the role and essence of anti-crisis management, notes the need for a complex nature of management in crisis conditions. The concept of anti-crisis management is defined and the main task of the marketing management system is outlined; the problems that arise in the process of tactical preventive anti-crisis management are summarized; the essence of the stages of the crisis management process is disclosed; marketing crisis management measures are proposed and the choice of tools is substantiated. The current crisis in agriculture has common features with general economic crises, but it is also different from them. A systemic crisis largely describes and characterizes the current situation. As a result of a system crisis, the main property of the system is destroyed – its integrity, that is, the elements of the system are heterogeneous, do not have common properties and behavior. Prevention and overcoming of crisis phenomena in agricultural enterprises is the main goal of anti-crisis management in the conditions of a market economy. The assessment of the values of the crisis state of various situations can be carried out using the method of management diagnostics. The results obtained during the research together solve an important scientific and practical problem – the formation of a marketing system of anti-crisis management in the conditions of a transformational economy. This system is of a strategic nature and reflects the significant impact of social factors, risks and conditions of uncertainty. During the study, a set of circumstances was identified that determine the negative and positive consequences of the crisis, as well as the prerequisites for overcoming it, without which it is difficult to objectively determine probable losses and forecast potential options for the development of a model enterprise. It was established that the rationale for choosing an anti-crisis strategy is: pre-crisis stage: prevention of a probable crisis; crisis stage: response to the crisis and implementation of the crisis management plan; post-crisis stage: the final stage, when the final measures of anti-crisis management are carried out, differentiation of the enterprise's business and its development involves taking into account interchangeable multidirectional external and internal factors and the stage of the enterprise's life cycle.
SOCIAL RESPONSIBILITY AS A FACTOR FOR THE FORMATION OF THE COMPETITIVE ADVANTAGES OF THE ENTERPRISE
Authors:   National University of Food Technologies, Belova Tatiаna , Krainiuchenko Olga ,   National University of Food Technologies
Published: May 2024

Companies want to occupy better positions in the market than competitors. For this, they use different methods. One of these ways is the social focus of business. Many foreign and domestic companies have long understood that their responsibility to society is an important factor that directly affects work results. It is positive that such activity is conscious and voluntary, well perceived by consumers of products and services. Any enterprise wants to have competitive advantages. They represent such a system, which has an exclusive value and makes it possible to stay ahead of competitors in various fields of activity. Competitive advantages are individual for each company, but have common features. The classification of competitive advantages makes it possible to consider them by areas of activity: organizational, functional, etc. It is these of the listed ones that cause the greatest interest. Organizational competitive advantages are formed thanks to a better geographical location, proximity to locations of raw and labor resources, distribution of products. Work experience, the size of the enterprise and the presence of branches are also taken into account and have a positive effect. Competitive advantages by functional sphere of activity have the following varieties: marketing, production, personnel. Marketing allows the source of competitive advantages to have relationships with suppliers and intermediaries, consumers. The image of the enterprise is also a component of marketing competitive advantages. The production sphere is the basis for gaining competitive advantages due to modern production technologies and the state of equipment, quality of raw materials and products. The last variety is based on a high-quality staff and their ability to work with new technologies and modern technological equipment. These areas of activity when considering competitive advantages are important, but do not take into account the social component. But it is she who can strengthen the advantages that the company has already acquired. It is proposed to consider the social orientation of business according to the directions of responsibility proposed by A. Carroll: economic, legal, ethical and discretionary. These types of liability, if the company has them, allow you to get additional benefits. Chief among them will be the loyalty of society and consumers. They will affect the company's performance and strengthen its market position.
ANALYSIS OF THE USE OF DIGITAL TOOLS IN MARKETING STRATEGIES OF UKRAINIAN COMPANIES AND THEIR EFFECTS ON PERFORMANCE
Authors:   Dnipro State Agrarian and Economic University, Koberniuk Serhii , Nahorna Olena ,   National University of Life and Environmental Sciences of Ukraine, Khmarska Iryna ,   Admiral Makarov National Shipbuilding University
Published: May 2024

The article defines the conditions of rapid development of digital technologies and growing competition that make the success of any business largely dependent on the effectiveness of its marketing strategies based on the use of digital tools. Digital marketing tools enable businesses to precisely target audiences, collect detailed data on consumer behavior, optimize costs, and increase the return on marketing campaigns. Given the dynamic changes in the field of digital marketing, constant updating of knowledge and adaptation of strategies are critical to ensure competitiveness and achieve business goals. The study of this topic in the Ukrainian context becomes especially relevant due to the fact that Ukrainian enterprises face a number of specific challenges, in particular, the need for rapid digitalization of business processes, adaptation to changes in consumer preferences and behavior, as well as the need to effectively use limited resources to maximize effectiveness. A detailed analysis of the specifics of the use of digital tools in marketing strategies in various sectors of the Ukrainian economy and a study of the adaptation of Ukrainian enterprises to digitalization and the use of digital tools in current marketing strategies was carried out. The role of digital literacy of management in the effectiveness of the implementation of digital tools in marketing strategies is studied. Practical recommendations for optimizing the use of digital tools in the marketing strategies of Ukrainian enterprises have been developed, ways to increase the effectiveness of marketing campaigns and increase the return on investment have been clarified. The results of the study consist in the systematization and description of digital marketing tools used by Ukrainian enterprises, the evaluation of the effectiveness of the use of digital tools based on the analysis of data on the activities of Ukrainian enterprises. Practical recommendations on optimizing the use of digital tools in marketing strategies and forming the market potential of business development in conditions of digitalization are provided.
ASSESSMENT OF THE INNOVATION POTENTIAL OF UKRAINE IN THE CONTEXT OF GLOBAL RATINGS
Authors:   Sumy State Pedagogical University named after A.S. Makarenko, Skyba Olha
Published: May 2024

The innovative potential of Ukraine was evaluated in the context of world ratings, in particular according to the Global Innovation Index, the Bloomberg Innovation Index and the Summary Innovation Index. The place of Ukraine among other countries of the world in terms of the level of innovative development has been determined. In the Global Innovation Index in 2021, Ukraine was in 49th place, in the Bloomberg Innovation Index – in 58th place, in the Innovation Index of the Summary Innovation Index – in 34th place. According to the results of the ratings, such countries as Switzerland, USA, Sweden, South Korea, Great Britain, Finland, and Germany occupy the leading positions. The position of Ukraine in international rankings before the full-scale invasion of Russia on the territory of Ukraine indicates a rather unstable competitive position and the absence of an active policy in support of innovative activities and lack of effective mechanisms for introducing innovations and further commercialization. And the war only deepened and exacerbated the existing problems and significantly worsened the image of our state on the international arena in the context of its innovative development. In such difficult conditions, it is already important to use the best world experience and practices of the European Union in the formation of state policy regarding the development of innovations, including finding ways to increase financial support for innovative development from the state. The implementation of effective state regulation through the mechanisms of stimulating and supporting innovations, as the main driving force for increasing competitiveness, establishing cooperation between the state, society and business, creating a favorable institutional environment for the development of science, scientific developments and research should be a priority vector of Ukraine despite all the difficulties associated with war. The creation of human resources support mechanisms, in which Ukrainian scientists could implement their innovative ideas and developments in Ukraine, and not abroad, will also contribute to the increase of innovation potential.
DIGITAL TRANSFORMATION OF BUSINESS STRUCTURES: STRATEGIC GUIDELINES IN THE ERA OF INNOVATION AND TECHNOLOGICAL CHANGES
Authors:   Kremenchuk Mykhailo Ostrohradskyi National University, Yaroslava Yakovenko , Bilyk Maryna ,   Kremenchuk Mykhailo Ostrohradskyi National University, Oliynyk Yevheniya ,   Kremenchuk Mykhailo Ostrohradskyi National University
Published: May 2024

Digital transformation has become a crucial factor in achieving success in this age of innovation and dynamic technological change. The purpose of the study is to research the impact of digital transformation on the functioning of business structures, develop recommendations for optimizing strategic guidelines under the influence of large-scale digitalization processes in the economy, and reveal what strategic principles and approaches companies use to adapt to the digital environment. The following research methods were used in the article: generalization and synthesis during the study of the theoretical work of foreign and domestic scientists, statistical analysis, and case method - during the study of the market position of the Amazon organization and the processes of digital transformation in it. This study explores successful cases of digital transformation across various sectors of the economy, as well as strategic directions and recommendations for enterprises to adapt to the requirements of the digital age and maximize the benefits of innovative technologies. The article discusses the concept of digital transformation of business structures. It is noted that building a scalable infrastructure using cloud services and virtualization allows organizations to easily adapt to changes in technological requirements without significant upfront investment in hardware or infrastructure changes. The results obtained during the research contribute to a better understanding of the importance of digital transformation for modern businesses, and provide a basis for further research in this area. Using the Amazon business case as an example, several key strategic guidelines were identified that contribute to successful adaptation to the era of innovation and technological changes, in particular: customer orientation, platform strategy, implementation of artificial intelligence solutions to optimize management processes, flexibility and adaptability. By taking Amazon as an example, it has been proven that digital transformation allows business entities to significantly increase their competitiveness, optimize business processes, enter new markets, and create new sources of income.
ОСНОВИ ІНФРАСТРУКТУРИ ІНСТИТУЦІОНАЛІЗАЦІЇ ПРИВЛАСНЕННЯ ІНФОРМАЦІЙНО-ЦИФРОВОГО ІНТЕЛЕКТУАЛЬНОГО ПРОДУКТУ
Authors: Леонідов Ігор
Published: May 2024

У статті розкрито основи інфраструктури інституціоналізації привласнення інформаційно-цифрового інтелектуального продукту в національній економіці України. Визначено зміст інфраструктури привласнення інформаційно-цифрового інтелектуального продукту. Окреслено інфраструктуру інституціоналізації привласнення інформаційно-цифрового інтелектуального продукту як результат вирішення перешкод відтворення акторів його привласнення. Виокремлено в інфраструктурі інституціоналізації привласнення інформаційно-цифрового інтелектуального продукту формалізацію наступних інститутів: організаційних правил, нормативно-правових законів, традицій і зразків господарювання. Виділено формування інтелектуальних послуг, що сприяють зменшенню трансакційних витрат в інфраструктурі інституціоналізації привласнення інформаційно-цифрового інтелектуального продукту. Практична значущість результатів дослідження визначена в придатності для державного регулювання ефективного розвитку пріоритетних видів промислової діяльності в Україні, а також прискоренню їх інтегрування в глобальні технологічні ланцюги.
Os estereótipos do “mito negro” em personagens negros no cinema nacional
Authors: Bernardo do Nascimento Venícius , Ferreira Rodrigues Larissa , Dos Reis Moreira Noélya , Santos Marques Natalia
Published: May 2024

As tecnologias de raça são produtos culturais que interpelam as subjetividades e reproduzem desigualdades raciais. Através dessas tecnologias, representações racistas como os estereótipos do Mito Negro (MN) são culturalmente transmitidas. Portanto, investigou-se o cinema brasileiro enquanto tecnologia de raça, através da análise dos estereótipos do MN presentes nos personagens pretos dos elencos principais entre os 10 filmes brasileiros mais vendidos entre os anos 2012 e 2019. Prezando por fidedignidade, a categorizações dos personagens pretos e dos estereótipos do MN foi realizada por quatro assistentes de pesquisa através de análises dos trailers desses filmes. Dessa forma, a primeira e a segunda fase das categorizações obtiveram índices de concordância, respectivamente, de 76% e 70%.  Além da baixa representação de homens pretos (7,56%), os personagens apresentam a recorrência dos estereótipos: Despossuído de valores, civilidade e humanidade; Miserável; Exótico; Ruim; Superpotente sexualmente; e Feio. Em suma, os filmes nacionais mais vendidos têm reproduzido estereótipos do MN, atuando como tecnologia de raça.
PRÓLOGO: II Congreso Internacional sobre Iconografia Precolombina
Authors: Solanilla Demestre Victòria
Published: May 2024

¿Por qué este segundo Congreso? Simplemente porque
sigue habiendo una serie de investigadores que tienen
como centro de sus estudios la Iconografía, ya que
hasta ahora no se han planteado llamarla de esta manera
puesto que en Amerindia ha importado mucho la
Antropología, la Historia, la Etnografía, etc. Sin embargo,
ahora hay investigadores que conceden importancia a
aquellas imágenes que aparecen en edificios, y en todo
tipo de objetos artísticos (cerámica, escultura, tejidos,
pinturas…) que muestran una manera de entender la
vida que, a menudo, contrasta con las actuales formas
de expresión. El gran sentido religioso que desprenden
todos ellos, hace que el nivel de comunicación de estas
imágenes sea distinto del que estamos acostumbrados
a vivir hoy en día. La espiritualidad que se manifiesta en
la mayoría de ellos tiene su propia lógica y su muy particular
concepción estética que nos muestra toda una cosmovisión
que, en ocasiones, deja de lado el concepto de
belleza occidental al que estamos acostumbrados.
CONTEXTUALISING ENTREPRENEURSHIP AS A PANACEA TO YOUTH UNEMPLOYMENT IN SOUTH AFRICA
Authors: NDLOVU Sbonelo Gift , N RADEBE Thobile , H MLAMBO Victor , D NKONDE Sipho
Published: May 2024

Youth unemployment has bewildered governments across the globe, both in developed and emerging economies countries, with South Africa being no exception. This is captured through the accelerating youth unemployment rate in the country. Considering the positive contributions of excessive youth entrepreneurship policies in other countries, this paper, through the lenses of Schumpeter’s 1934 economic development theory, demonstrates that through entrepreneurship, the South African government should strive to accelerate the already implemented and discard the less effective youth policies. Consequently, creating an innovative environment centered around the youth eradicates the exacerbating percentage of inactive or discouraged youth due to unemployment. Longer spells of inactivity threaten their human development and their contribution to the South African economy. Therefore, a youth-driven entrepreneurship economy can assist the government in counter-solving upcoming and persistent negative effects of unemployed youth. Keeping the youth productive, and innovative, creating jobs and incomes.
AN ALTERNATIVE APPROACH TO TEACHING MATERIALS DESIGN FOR PROMOTING AUTHENTIC COMMUNICATION IN UNDERGARDUATE BUSINESS ENGLISH COURSES AT SEEU
Authors: MARJANOVIKJ-APOSTOLOVSKI Marijana
Published: May 2024

Business English coursebooks undoubtedly offer structure and provide the necessary frame for students to rely upon, however, a pitfall to be avoided is blind, uncritical and unselective overreliance on them. The idea behind this paper is not to entirely banish ESP for Business coursebooks but to supplement them substantially with authentic written, audio and video materials tailored to students’ immediate and future needs.
This paper advocates incorporating new approaches and practises in materials design and selection. When intended to be used with inexperienced students, business English teaching materials play a major role in introducing students to the real world of business, in addition to equipping students with the necessary business related vocabulary and the most frequently used grammar structures.
This paper also summarizes the findings of a student survey on the extent to which the business English teaching materials used at SEEU incorporate the essential features of real-world business communication.