Economic Conditions for the Development of the Economy of Impressions in the Countries of the World and in Ukraine
Authors: Iastremska Olesia О. ,   Simon Kuznets Kharkiv National University of Economics
Published: July 2024

The article examines the main economic conditions for the use and development of the economy of impressions in the countries of the world on the basis of the dynamics of official values of statistical indicators for 2018–2022: GDP per capita, according to which clustering of countries is carried out and clusters with low (in which Ukraine has fallen), medium and high values of this indicator are identified; the ratio of trade volumes (the amount of exports and imports) to GDP; the volume of foreign direct investment, and the unemployment rate. Based on the results of the analysis, it is concluded that in developed countries the economy of impressions has more favorable conditions for its development, while in Ukraine it is a necessary model for the post-war reproduction of socioeconomic relations, though the conditions for its development are complicated. Taking into account the above trends, the aim of the article is to identify the main economic conditions for the development of the economy of impressions in the countries of the world and in Ukraine and to formulate proposals for its spread in order to increase the activity of enterprises in the formation of added value and profit to improve the quality of life of the population in the post-war period. The economy of impressions develops when there is a sufficient level of competition between producers to make decisions about the purchase of products in their favor. Therefore, the article analyzes the index of global competitiveness of countries for 2022 and 2023, identifying the low place of Ukraine in this indicator, which can be increased on the basis of the development of institutional measures to improve the competitiveness of producers. The features of the formation of positive impressions are considered and conclusions are made about the need to increase their value in the price of products. The main conclusions of the article are as follows. The current stage of development of the world economic system is characterized by the emergence of new models of economic relations, which is associated with the globalization of economic flows, easier entry into foreign markets. One of the perspective models of world economic relations is the economy of impressions. The developed countries of the world have a more powerful potential for the development of the economy of impressions, while they need its development more due to the intensification of competition between national producers. In Ukraine, the socioeconomic situation before the war was quite favorable for the development of the economy of impressions, but still it was inferior to the developed countries of the world. As a result of the ongoing war, the situation has deteriorated significantly, therefore, in the period of post-war recovery, one of the national priorities should be the development of the economy of impressions as the most attractive model for intensifying economic and social relations, innovative development, and improving the quality of life of the population.