bluuebunny/crossref_metadata_2025 huggingface dataset:
Optimalisasi Pemesanan Sarana Olahraga Bulutangkis di GOR Lodaya Kota Bandung
Authors: Muhammad Anandi Noerrachman  , Ilham Gemiharto  , Meria Octavianti
Published: August 2024

This study aims to find out how the communication strategy is carried out in the process of ordering badminton sports facilities at the Lodaya Sports Hall in Bandung City with an Exploratory Case Study Approach. The aspects studied included knowing how the communication strategy was carried out, why the communication strategy was used, knowing how the evaluation was carried out, and knowing why optimization needed to be done in the process of ordering badminton sports facilities at Lodaya Sports Hall, Bandung City. This study used a qualitative research approach with an exploratory case study research method. Data collection was carried out through in-depth interviews and observation. Then a technical triangulation technique was carried out to test the validity of the research data.
The results of the study show that the Lodaya Sports Hall in Bandung City applies an offline communication strategy to the process of ordering badminton sports facilities. This strategy was carried out because the managers of the Lodaya Sports Hall in Bandung City felt they could trust customers who came directly to the field and there were limited resources on the part of the manager. The evaluation was carried out by the manager of GOR Lodaya Bandung City with the results of the evaluation showing that there was a negative effect received by the customer. Customers feel that there are limitations to accessibility and efficiency of the ordering schedule, as well as that there is an uneven implementation of the transparency of the ordering system which results in difficulty ordering badminton sports facilities. Optimization is needed to fulfill the objectives of GOR Lodaya Bandung City, which is to provide badminton sports facilities for all levels of society.
Pengaruh Rebranding Terhadap Brand Image Taman Impian Jaya Ancol
Authors: Uus Khusnul Khotimah  , Jamiati KN
Published: August 2024

Taman Impian Jaya Ancol has lost around 6 million visitors over the past three years due to the co-19 pandemic, this requires companies to think about the right strategy to exist and survive during the co-19 pandemic. One of the strategies implemented by Taman Impian Jaya Ancol is rebranding. By rebranding a company can change its image through adopting a name or changing a name that is more representative and distinguishes itself from its competitors. This study aims to determine and measure the effect of rebranding on the brand image of Taman Impian Jaya Ancol. Using a survey method with a quantitative approach. This research involved 343 followers of the Instagram account @Ancoltamanimpian as a population. The sample consists of 77 people who will answer, and are taken by the Slovin formula. The probability sampling method with simple random sampling technique is the sampling technique in this study. The data collection method is a questionnaire, and data analysis is a simple linear regression. The results showed that the correlation coefficient value of R for rebranding was 0.573 indicating that rebranding had a moderate or moderate effect on the brand image of Taman Impian Jaya Ancol. Meanwhile, the coefficient of determination has an R-square value of 0.329 indicating that the X variable, namely rebranding, influences the Y variable of the Taman Impian Jaya Ancol brand image by 32.1%, and the remaining 67.1% is influenced by other factors or variables that not included in the study. There is an influence between rebranding and the brand image of Taman Impian Jaya Ancol, as shown by the hypothesis test, namely H_1 is accepted and 〖H〗_0 is rejected where t_count (6.054) > t_table (1.992).
Peluang dan Tantangan Indonesia Menuju Poros Maritim Dunia: Perspektif Politik Internasional
Authors: Fardhal Virgiawan Ramadhan  , Ade Chaerul
Published: August 2024

Indonesia has various benefits as a world maritime axis such as a large economic potential because Indonesia is the largest archipelagic country in the world, Indonesia has great economic potential in the maritime sector, including in the fields of fisheries, shipping and marine tourism. As the world's maritime axis, Indonesia must strengthen national security and defense as an archipelagic country, Indonesia has vast territorial waters, which need to be guarded against various threats, such as illegal fishing, ship theft, and terrorist activities at sea. The purpose of this research is to explain the world's maritime axis in an international political perspective. The research method used is qualitative research. The results of this study are that Indonesia has a very big opportunity to make itself the world's maritime axis. However, on the other hand, there are also several challenges that need to be overcome in developing Indonesia's maritime sector. Opportunities that exist include enormous maritime potential, strategic geographical position, the existence of international shipping lanes, and attractive maritime tourism potential. While the challenges faced are the lack of adequate infrastructure and technology, limited competent human resources, maritime security issues, and the lack of appropriate policies in regulating the maritime sector.
Produktivitas Organisasi Sekber PMVBI (Pemuda Buddhayana) Kabupaten Jepara Menurut Gaya Komunikasi Pemimpin
Authors: Okki Setiya Wijaya  , Santi Paramita  , Adi Nugroho Susanto Putro
Published: August 2024

According to (Oei et al., 2022), leadership communication style is very important for the productivity of an organization. Leadership is basically the ability that a person has to guide, nurture, and direct other people so that they can obey and work together to achieve the expected goals. According to Steward L.Tubbs and Sylvia Moss in (Ritonga & Islamy, 2019), there are six kinds of communication styles, namely The Controlling Style, The Equalitarium Style, The Structuring Style, The Dynamic Style, The Relinquishing Style, and The Withdrawal Style. This study aims to determine the productivity of PMVBI Secretariat Organization (Pemunda Buddhayana) in Jepara Regency based on leader communication. The sample data for this study took data from two leadership periods, the 2017-2020 and 2021-2024 leadership periods. The method used in this study is a qualitative research method, with a natural observation approach. The results of the study show that PMVBI Secretariat Organizational Leaders for the 2017-2020 period use the Withdrawal Style, Structural Style, Relinquishing Style, and Equalitarian Style of communication. Meanwhile, PMVBI Secretariat Organizational Leaders for the 2021-2024 period use the Structural Style, Relinquishing Style, and Equalitarian Style of communication. The application of the Withdrawal Style communication style causes the organization to experience inactivity. Meanwhile, Structural Style, Relinquishing Style, and Equalitarian Style make the organization more productive.
Persepsi Komunikasi Dalam Keluarga Dengan Anak Berkebutuhan Khusus: Studi Fenomenologi
Authors: Almadina Rakhmaniar
Published: August 2024

Research on communication in families with children with special needs explores the complexity of communication dynamics in such families, emphasizing the importance of understanding how parents and other family members interpret and adapt their communication styles to interact effectively with children. The study also explains the barriers faced by families in accessing rehabilitation services for children with special needs, highlighting systemic discrimination, socioeconomic factors, and health beliefs as major barriers
Pengaruh Program Acara “Family 100” MNCTV Terhadap Minat Menonton
Authors: Novielda Rahmadania  , Mulkan Habibi
Published: August 2024

The “Family 100” program was broadcast on MNCTV. After going through several rounds and getting high scores on survey questions, the team will struggle to get tens of millions of rupiah in prize money. The aim of this research is to evaluate how MNCTV's “Family 100” program influences viewers' attention. The Event Program bases its operations on the theories of Format Power, Star Power, and Information Power. Cognitive, Affective and Conative are the next elements that are interesting to pay attention to. This research uses a quantitative survey methodology. Questionnaires were distributed as part of the data collection process. uses probability sampling techniques to take samples. To produce accurate results, the data obtained was then processed using SPSS version 29. With tcount (5.872) > ttable (1.992), it can be concluded that the MNCTV "Family 100" program has a significant effect on viewing interest. The percentage of program viewing that influences viewing interest is 79.9%, and the remaining 20.1% is influenced by other factors.
Manajemen Isu Humas UPT PLN Madiun terkait Pemadaman Listrik Akibat Penerbangan Layang-Layang
Authors: Abigail Fedora Ondine  , Regina Prima Cahyani Wisaksono  , Afifah Yonni Febriana
Published: August 2024

Issue management is a management process within a company that aims to control the image that is an asset of a company. Public relations has an important role in carrying out issue management. The purpose of this research is to explain how the public relations of the Transmission Implementation Unit (UPT) of PT Perusahaan Listrik Negara (PLN) (Persero) Madiun in issue management related to kite flights causing power outages. This research uses descriptive qualitative research with in-depth interview techniques and a literature study. The theory involved in this research is the Five Stages of Issue Management Theory which resulted in the following research: 1) The Issue Identification Stage with Focus Group Discussion (FGD) and blusukan communication, 2) The Issue Analysis Stage found the cause of the issue, namely the community flying kites around transmission assets and the tradition of kite flights on holidays, 3) The Issue Change Strategy Selection Stage is an adaptive strategy, 4) The Issue Action Programming Stage is carried out by socialization involving opinion leaders, 5) The Results Evaluation Stage by monitoring the number of cases.
Strategi Komunikasi KPI (Komisi Penyiaran Informasi) dalam Mensosialisasikan TV Digital
Authors: Amanda Eka Nur Oktaviani  , Aprianto Arohim Nugraha  , Endang Safitri  , Siti Munawaroh  , Vika Devinta Sari
Published: August 2024

The aim of this research is to introduce the public to the digitalization of broadcasting, especially television in Indonesia and DKI Jakarta in particular. Currently we are entering the era of digitalization of broadcasting marked by ASO. For this reason, KPID DKI Jakarta is holding this JBeX activity, one aim is to provide sufficient information to the public regarding digitalization of broadcasting. Because usually when we talk about digital, people only know about digital internet. The method used is descriptive qualitative research with case studies. The information collection method used includes in-depth interviews and obtaining other information such as documents and other data sources related to this research. Based on the results of the research that has been carried out, the researchers then held a discussion regarding the results of the data obtained regarding KPI communication strategies in socializing Digital TV. In this research, researchers used persuasive theory and Lasswell's communication model. The result was that the Indonesian Broadcasting Commission built additional towers to strengthen the signal. This is proven by the large number of people who switch to digital TV channels rather than other TV channels. The Indonesian Broadcasting Commission also verifies digital TV data in maximizing broadcast signals. These improvements make the picture and sound quality much better compared to analog TV broadcasts.
Miskonsepsi Materi Bangun Ruang di PGMI 3 UIN Sumatera Utara
Authors: Novia Rahmadani Harahap  , Rora Rizki Wandini
Published: August 2024

This research aims to analyze misconceptions about spatial construction materials at PGMI 3 UIN Sumatra Utara, with a focus on problems that arise in spatial construction materials. The method used in this research was interviews given to 20 students of PGMI 3 UIN North Sumatra. The research results revealed that the majority of respondents had misconceptions regarding understanding spatial building material. In order to overcome this misconception, it is necessary to take a more in-depth learning approach to improve students’ understanding of spatial construction material. Appropriate teaching steps and more intensive practice. This research provides important insights for the development of more effective teaching methods in overcoming misconceptions in spatial material.
Fungsi Komunikasi Pembangunan Dalam Meningkatkan Wisata di Kampung Lama
Authors: Irma Yusriani Simamora  , Alya Hamzah Panggabean  , Riska Amanda Pratiwi  , Daffa Yusriyah Daulay  , Yughni Faidah
Published: August 2024

In this study, we examined about a tourism that is famous for its culture. Introduction to culture and history that is the main destination on this tour, namely the old comrades located in the old village, Labu Beach. Culture is a legacy from ancestors that must continue to be developed, but because of the many factors that make culture farther from civilization, making the next generation forget and even do not know the existing heritage. Technology is one way to know a culture that has long been lost and even forgotten. In addition, kawan lama tourism is a way to introduce the culture in the old kampung village, the culture is in the form of Malay customs, both dances, typical foods, traditional clothes and traditional Malay tools.
Pengaruh Tayangan Sepakbola Terhadap Kedekatan Personal terhadap Komunitas Ayam Kinantan
Authors: Muhammad Zidan Sayrevi  , Abdul Rahman  , Maulana Adinata Dalimunthe
Published: August 2024

In this era of globalization, mass media has a very significant role in shaping people's behavior and preferences. One of the most popular forms of media is football broadcasts. Football is not just a sport, but also a social phenomenon that can unite various groups and form strong communities. In the midst of community life, there are small groups that are often formed through shared interests and hobbies, one of which is the Kinantan Chicken community. This research aims to investigate the influence of football broadcasts on the personal closeness of members of the Kinantan Chicken Community. Quantitative methods are used by distributing questionnaires to community members who actively watch football broadcasts. It is hoped that the results of statistical data analysis will reveal whether exposure to football broadcasts has a positive impact on personal relationships in the context of the community. The results of this research can provide insight into how football broadcasts can influence personal closeness and interactions within a community. Through quantitative research, we assess the extent to which football viewing intensity can influence interpersonal relationships in these communities. The analysis shows a positive correlation between the frequency of watching football and the level of personal closeness. These findings confirm that football broadcasts are not only entertainment, but also play an important role in forming emotional bonds in a community context. The implications of the results of this research can be a basis for developing strategies to increase personal closeness in the community concerned.
Peran Media Sosial Dalam Demokrasi Masa Kini
Authors: Nuraeni Nuraeni  , Lupki Lupki  , Muhamad Jafar
Published: August 2024

Technological developments have penetrated human life. One of the social media that originally only functioned as a means of self-existence, is now changing to influence the political climate of a country. In the democation of the media including the fourth pillar because it is considered more neutral and independent than the elements of state power. With the existence of this social media, the community is increasingly appreciative and active regarding actual issues that occur, of course this can increase public participation related to public issues. This research illustrates that democracy in the digital era can facilitate the process of democracy and social media can be used as a public space to aspire to democracy that is implemented according to the wishes of the people or still needs to be improved, but we as users must be able to choose information so that they do not easily believe in the news hoax. This study uses a survey method with non-physical student subjects at the STISIP Banten Raya.
Kualitas Pelayanan Publik Dalam Pembuatan KTP Elektronik Di Kecamatan Banjar Kabupaten Pandeglang
Authors: Anisa Anisa  , Ibanez Nugraha
Published: August 2024

The government plays an important role in providing good public services for all its residents. To support the government's role in providing public services, efforts to improve service quality are carried out consistently by taking into account the needs and expectations of the community. This research was conducted to determine the quality of electronic identity cards (E-KTP) in Banjar sub-district, Pandeglang district. The dimensions of service quality used consist of constraints, responsiveness, assurance, empathy and physical evidence. With a qualitative approach. This research was carried out at the Banjar sub-district office. Data collection and collection was carried out through observation and interviews as a result of this research to show that indicators of service quality and convenience indicate good conditions or lack of service quality. Meanwhile, the responsibility, comfort and complete facilities indicators need to be improved or have entered an unsatisfactory condition.
Strategi Agensi ‘Bencuan’ Mengatasi Permasalahan Tutupnya Tiktok Shop dan Beralih ke Shopee
Authors: Siti Nur Afina  , Selfiana Khoirunnisa  , Winarsih Winarsih  , Nur Hamidah  , Jamiati.K.N
Published: August 2024

Since the outbreak of Covid-19, many employment agencies have been going live on the TikTok Shop app. However, the Government recently decided to remove this feature for one reason or another. This news has a considerable impact on TikTok Shop employment agencies, who are quite restless because they will lose a wide market reach, although the removal of TikTok Shop is a good intention to improve the e-commerce ecosystem in the country. The research uses descriptive qualitative methods with grounded theory facilitating a deeper understanding of the phenomenon under study through systematic data collection and analysis. The location of this survey was conducted at Grand Mall Serpong Tangerang on October 24, 2023. Research observations were made by interviewing the manager of the 'Bencuan' agency itself and the interview was based on grounded theory. The results of the closure of TikTok Shop in Indonesia have a huge impact on online merchants and agencies that rely on the Yellow Basket feature of Tiktok Shop. 'Bencuan' agency is not desperate or lost and continues their normal daily operations. It's just that the transaction system has changed slightly, they used to use Tiktok Shop for sales transactions, but now they are switching to other platforms such as Shopee and Instagram, because their license to operate in Indonesia is still valid.
Pengaruh Viral Marketing Mixue Terhadap Keputusan Pembelian
Authors: Alvin Ramadhan  , Oktaviana Purnamasari
Published: August 2024

Social media is social media, where users can easily participate freely, share, and create several things such as blogs, social networks, forums, and also virtual worlds and social networks are the most commonly used form of social media. by people around the world. The purpose of this research is to determine Viral Marketing, Purchase Decisions for Mixue products among @mixueindonesia Instagram Followers, and to determine the Influence of Viral Marketing on Purchase Decisions among @mixueindonesia Instagram Followers. The theory used is that Instagram content includes videos, advertisements, and content and Purchase Decisions include awareness, interest, evaluation, trial, and adoption. The approach in this research is quantitative with a survey method. The data collection technique was carried out by distributing questionnaires given to 73 respondents on @mixueindonesia Instagram followers. Sampling used the Slovin technique. The questionnaire collection method used was simple random sampling. The results of this research show that the influence of Viral Marketing as a whole, respondents responded well (agree), as well as the influence of Viral Marketing Mixue on Purchasing Decisions. Overall, respondents responded well (agree) to all the Y variable statements in the research questionnaire. The results of calculations from this research data showed that The t-count value is greater than 8.357, which is greater than the t-table value of 1.666. Because the t-count is greater than the t-table, H0 is rejected and H1 is accepted. And the magnitude of the influence of Viral Marketing @mixueindonesia has a moderate or moderate influence of 0.496 on purchasing decisions with a percentage of 49.6%, while the remaining 50.4% is influenced by other factors outside the research.
Analisis Minat Penggunaan Aplikasi PLN Mobile Pada Generasi Milenial
Authors: Efa Rubawati Syaifuddin  , Muhammad Husen  , Rahmawati Sukma Lestari
Published: August 2024

PT PLN (Persero) has developed and adopted a digital application platform which aims to make things easier for the public through the synergy of PLN services to customers through digital-based applications. This research aims to find out how much influence or positive impact is provided by BUMN through the PLN mobile application to the community, especially the millennial generation. This research explains the usability level of the PLN mobile application through a quantitative approach using descriptive analysis. Obtained data Using systematic random sampling data collection techniques from 100 respondents and 60% of respondents who knew the PLN Mobile application, the results showed that KPI and Economics study program students were the ones who knew the most about the PLN Mobile application and 40 people (40%) answered " don't know about the PLN mobile application.
Faktor-Faktor Pendorong Prestasi Belajar Peserta Didik Di Makassar
Authors: Mario Mario
Published: August 2024

Making the nation's life intelligent is one of the ideals of the Indonesian nation as stated in the preamble to the 1945 Constitution. One way to achieve this ideal is through education. The Indonesian government itself has carried out many programs so that all the nation's children can receive a good education. Starting from the 9 year compulsory education program, scholarships for needy students, and many other programs. Education cannot be separated from the learning process. Learning is a process to increase human knowledge and increase one's self-value so that one can survive in everyday life. In the world of education, increasing human knowledge and self-value is often associated with the academic achievements achieved by the student. Measuring academic achievement is very important because it aims to evaluate the development of individual abilities in the educational process. The academic achievements achieved are also a measure of the success of an educational institution in educating its students.
Pengembangan Keterampilan Sosial Anak Berhadapan Dengan Hukum (ABH) Pada Program Vokasional Di Sentra Handayani
Authors: Mia Nursapitri  , Muhammad Sahrul
Published: August 2024

In recent years, Indonesia has seen an increase in child rights violations, specifically cases of Children Against the Law (ABH). The Indonesian Child Protection Commission (KPAI) recorded 29,322 cases of complaints related to violations of children's rights from 2017-2022, including cases involving children dealing with the law. This research aims to assess the effectiveness of the vocational program conducted by Sentra Handayani in developing the social skills of ABH. The research is a descriptive qualitative study, where the researcher directly observes and records phenomena without manipulating variables. Sentra Handayani offers various rehabilitation programs, including a vocational program. The study applies the social skills theory of Gresham & Elliot (2008), which identifies cooperation, assertiveness, responsibility, empathy, and self-control as key aspects of social skills. The results indicate that three aspects, namely cooperation, responsibility, and self-control, require reaffirmation and supervision as there were no significant changes. However, the aspects of assertiveness and empathy showed positive developments.
Digital Public Relations Dalam Pemanfaatan Program Keluarga Harapan (PKH) Kementerian Sosial RI
Authors: Ahmad Haikal Kahfi  , Winda Dwi Astuti Zebua
Published: August 2024

As an agent to serve the needs of the community, the Ministry of Social Affairs is expected and required to have good work productivity in serving the community so that the continuity of an institution/organization must maintain its trust. To support the Ministry of Social Affairs in its communication services, it must be able to achieve unidirectional or effective communication by using the digital public relations communication model to achieve its targets directly. The Ministry of Social Affairs provides social assistance called the family hope program. This program aims to alleviate poverty in Indonesian society, in various categories of social assistance. This type of research is field research with a qualitative descriptive method. Determining subjects used non-probability sampling with purposeful sampling. The number of informants was 4 people, namely staff from the Ministry of Social Affairs, practitioners of the Indonesian Ministry of Social Affairs' Family Hope Program and Digital Public Relations Lecturers. Data collection techniques used interviews and documentation. The results of the interviews revealed that the Ministry of Social Affairs' digital utilization method in the family hope program built by the Ministry of Social Affairs had been well developed. However, there are several things that must be addressed in order to strengthen public trust in the content presented by the Ministry of Social Affairs.customers.
Pelaksanaan Program Keluarga Harapan (PKH) Dalam Meningkatkan Kesejahteraan Keluarga Di Kelurahan Kenanga Kota Tangerang
Authors: Anggun Nurul Chasanah  , Almisar Hamid
Published: August 2024

Individuals or groups are said to be poor if they cannot fulfill basic needs, access health and education services so that their lives are said to be less prosperous. As a form of attention from the Tangerang City government, efforts have been made to create a special program to accelerate poverty alleviation through the Family Hope Program (PKH). This research aims to describe the implementation of PKH in improving family welfare, as well as finding out the obstacles in implementing data validation and verifying the commitment of Beneficiary Families (KPM) in Kenanga Village, Tangerang City. This research uses descriptive qualitative research methods. Data collection was carried out by means of observation, interviews and documentation with informants who had been selected using pursive sampling. The research results show that the implementation of PKH in improving family welfare in Kenanga Village, Tangerang City has gone well but is not yet optimal. This is due to changes to the new system which is directly connected to DAPODIK and DUKCAPIL in the implementation process and is not based on the existing PKH implementation guidelines. The welfare level of KPM is in the Prosperous Family III category. There were problems with the absence of an initial meeting and validation for prospective KPM  first by PKH assistants
Strategi Perempuan Kepala Keluarga Dalam Menghadapi Tantangan Ekonomi Di Kelurahan Kukusan Kota Depok
Authors: Nurul Azizah  , Wa Ode Asmawati
Published: August 2024

A female head of household is a woman who has full responsibility in assuming the role of family leader, which means being the backbone of the family to support her family. In addition to bearing the economic burden for the family, women family heads also carry the domestic burden as housekeepers and child caregivers. Therefore, this study will describe the strategies applied by female heads of households in Kukusan, Depok City in facing economic challenges. Economic challenges include women's poverty, women's discrimination, and women's double burden. Through descriptive qualitative research methods, it can be concluded that women family heads in Kukusan, apply three strategies to face economic challenges, these strategies are in the form of a network strategy, which is a form of utilizing social assistance programs and informal relationships with the surrounding environment to activate their respective jobs. The second strategy is an active strategy that can be more optimal if the family has a higher initiative to optimize the potential of themselves and their families in earning a living. And the third strategy is a passive strategy, namely a preventive strategy to manage finances with a priority scale at certain times has been implemented as well as possible.
Fenomena Job Hopping Pada Gen Z Dalam Bidang Komunikasi
Authors: Geraldine Salma Sabila  , Kismiyati El Karimah  , Frila Nurfadila
Published: August 2024

This research explores the phenomenon of job hopping among Gen Z in the field of communication with the aim of identifying the motives behind Gen Z's job hopping and the implications experienced by Gen Z after job hopping. The study employs a qualitative approach with the phenomenological research method. Data were collected through in-depth interviews with Gen Z individuals who have experience in job hopping in the field of communication. Additionally, interviews with human resource management experts were conducted, and literature studies were utilized to ensure data validity. The results of this study indicate that Gen Z individuals have different motives for job hopping to meet their expectations while accepting the implications of job hopping. These findings were also analyzed using Herzberg's Motivation Theory to determine the motives based on Gen Z's experiences in job hopping.
Analisis Besar Potongan Harga Discount Treatment Melalui Bauran Komunikasi Pemasaran di Klinik Kecantikan the Alfein
Authors: Alya Siti Dwi Julia  , Agustini Agustini  , Muhammad Lutfie
Published: August 2024

The beauty industry continues to grow rapidly throughout the world, triggering increasingly fierce competition among beauty clinics. Promotional strategies, especially offering treatment discounts, are key in maintaining and increasing market share. This research investigates the major price discount strategy through the marketing communications mix at The Alfein Beauty Clinic in Bogor City. Qualitative research methods were used through in-depth interviews and direct observation. The results show that the size of the price discount, the promotional period, and the type of product offered influence the success of the promotional strategy. Social, cultural, individual, and psychological factors also play a role in consumer purchasing behavior. In conclusion, a deep understanding of these dynamics is important in developing effective marketing strategies. The size of the discount, the promotional period, and the type of product must be considered carefully. Understanding social, cultural, individual, and psychological factors helps design responsive promotions. This research provides valuable insights for the beauty industry in facing competition and increasing consumer satisfaction.
Strategi Content Marketing Pada Media Sosial Tiktok Gebcell
Authors: Nisa Alifah Zahra
Published: August 2024

The research entitled "CONTENT MARKETING STRATEGY ON TIKTOK GEBCELL SOCIAL MEDIA ACCOUNTS" aims to find out planning, organizing, actuacting, and controlling in content marketing strategies on Gebcell's tiktok social media accounts. The method used is qualitative study using field research and descriptive research types. In this study, the research techniques used were interviews, observations and documentation. The research respondents consisted of 10 students as core informants and 1 academic respondent as expert informants. The results of the study revealed that.
Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric
Authors: Alya Rana Megananda  , Dadang Sugiana  , Ilham Gemiharto
Published: August 2024

This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the Multiple Linear Regression analysis to find out the influence of 3 independent variables towards the dependent variable in this study. The results shows that there is indeed a positive and significant influence of Generation Z's beliefs and attitude green purchase intention for GoRide Electric service. It is found that Generation Z's attitude towards green purchase has a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Apart from that, it is also known that Generation Z subjective norms have a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Another positive influence occurs between Generation Z's perceived behavioral control on Green Purchase Intention for GoRide Electric service in South Jakarta. The more positive beliefs and attitude that Generation Z has regarding green purchases, the green purchase intention for GoRide Electric service will also increase.
Ketergantungan Mahasiswa Dalam Penggunaan Instagram Guna Mencari Informasi
Authors: Roberto Maradutua  , Tesalonika Manalu  , Tiara Dharma
Published: August 2024

The widespread use of social media particularly Instagram among university students has significantly impacted various aspects of their lives. This study aims to analyze the patterns of Instagram usage as a source of information among students and its implications on digital dependency. The research methodology employed an online survey with participants from various students at the Indonesian Christian University. Data collection involved questionnaires assessing the frequency of Instagram usage for information-seeking purposes, the types of content sought, and the level of digital dependency. Descriptive and inferential statistical analyses were conducted to interpret the data. The primary findings indicate most students actively utilize Instagram as a source of information, particularly for non-academic content such as lifestyle and entertainment. Furthermore, a significant correlation was observed between Instagram usage patterns and students' levels of digital dependency. These findings underscore the importance of a deeper understanding of students' social media usage and the necessity of interventions to manage their digital dependencies effectively. The study contributes to the development of policies and intervention strategies aimed at addressing digital dependency issues among university students.
Representasi Pelecehan Seksual Dalam Konsep Film Horor Religi Pada Film Qorin (2022)
Authors: Rivanda Daffauzan Thaufani  , Sa'idah Zahrotus
Published: August 2024

The development of horror films in Indonesia continues to demonstrate innovation over time. One significant example is the film "Qorin" (2022), which introduces Islamic nuances with its storyline about mischievous jinn resembling humans. This research employs a qualitative approach to depict the social phenomena presented in the film, focusing on the levels of reality, representation, and ideology within scenes of harassment. Data collection methods involve observation, literature review, and documentation. The analysis, using John Fiske's semiotics, reveals reflective representations in the depiction of symbols conveying meaning. Horror films, including "Qorin," often depict supernatural elements, death, or mental illness, with antagonistic characters representing evil. With a duration of 109 minutes, "Qorin" provides audiences with an opportunity to comprehend that sexual harassment can occur in various situations and to anyone. Through this film, society is made aware of the diverse forms of sexual harassment, which may not have been recognized previously. Thus, horror films like "Qorin" serve not only as entertainment but also as a means to convey important social messages.
Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Kreativitas Mahasiswa Fisip Universitas Pancasakti Tegal
Authors: Aulia Qurota A’yun  , Sarwo Edy  , Diryo Suparto
Published: August 2024

The development of communication science and technology is advancing rapidly in the current era of globalization. Various innovations and technologies have been utilized to facilitate human activities through social media. Communication has become a vital necessity for all individuals, regardless of age, gender, occupation, or social status. Post the industrialization era, we are now entering the information age. This research aims to evaluate the influence of Instagram social media usage intensity on the creativity of students at the Faculty of Social and Political Sciences, Pancasakti University, Tegal. The study adopts the New Media theory with a quantitative approach. The research population consists of students from the 2017 and 2018 cohorts, with a sample of 75 respondents selected using purposive sampling techniques. Data collection was conducted through questionnaires. The research findings indicate a positive relationship between Instagram social media usage intensity and student creativity, as evidenced by the calculation of t-test > t-table (12.265 > 1.999). The influence of social media usage intensity in this study is 67.3%, while the remaining 32.7% is influenced by other factors.
Konsep Alam Coffee Shop Pikaco Dan Watu Sangan Di Pemalang Sebagai Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Image
Authors: Nanda Tyas Prayoga  , Ike Desi Florina  , Sarwo Edy
Published: August 2024

The natural concept of Pikako Coffee Shop and Watu Sangan Coffee Shop is based on natural conditions, without using luxurious buildings. Both carry the Dupont House concept, the seating is made of wood, and although it cannot be called luxurious, the views and surroundings are comparable to an urban cafe. The nature of the Komal River has its own attraction for tourists, especially those from outside the city. This research examines how the natural concept used in two cafes in Pemalang Regency, Pikaco and Watu Sangan, is used as a marketing communication strategy to improve brand image by using interviews as a data collection technique. The results of this research are the natural concept used in Pikako and Watu Sangan coffee shops, product supporting theory, price, location, promotion, and brand image, three factors to increase the popularity of Brand Association Benefits. Brand Association Strength Brand Association Uniqueness Using descriptive qualitative research methods and interview techniques, obtain data to improve brand image.
Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Tingkat Kepercayaan Diri
Authors: Rizqi Oktaviani  , Didi Permadi  , Diryo Suparto
Published: August 2024

English translation. Instagram is one of the social media in Indonesia that is very popular and widely used by people from various circles. Instagram users in Indonesia by gender are dominated by women, which is 52.6%. While in terms of age, the age group of 18-24 years is the largest user group of 32 million users. Instagram has various advantages in terms of features and appearance that make users feel comfortable and at home for a long time playing Instagram. As a photo and video-based social media, it allows Instagram users, especially women, to compare themselves with others who seem superior to them on Instagram. If this is done continuously, it allows Instagram users to experience mental health disorders such as loss of confidence. This study discusses the effect of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University using quantitative methods. The research approach in this study is a quantitative approach with survey methods. The population in this study was all FISIP female students who used Instagram, while the number of research samples was 74 female students. Data acquisition is obtained through the distribution of questionnaires. Questionnaire questions refer to research indicators and uses and effect theory. The results obtained in this study are that the working hypothesis (H1) is accepted and the null hypothesis (H0) is rejected, because there is an influence of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University. The resulting effect was 23.6% with a degree of relationship between moderately correlated variables.
Analisis Perubahan Representasi Gender Dalam Iklan Televisi Di Indonesia
Authors: Arfian Suryasuciramdhan  , Lapina Lena  , Khansa Luqyana Meida  , Yesya Vatria Barasa
Published: August 2024

Utilizing a qualitative descriptive methodology, this study investigates the Change in Gender Representation in Television Advertisements in Indonesia. The analysis we have conducted reveals how social constructions of gender are reflected and influenced by television advertisements through the semiotic lens of Roland Barthes. The results of this study indicate that gender representation in television advertisements has shifted from traditional stereotypes to more balanced and realistic roles, reflecting changes in the way society views gender. Advertisements serve not only as a communication tool but also influence societal understanding of gender equality. The findings suggest that mass media plays a significant role in shaping and conveying messages about gender. Thus, television advertisements can assist the audience in understanding gender roles in society in a more inclusive and autonomous manner.
Strategi Marketing Public Relations Auto2000
Authors: Nurul Fadillah  , Nani Nurani Muksin
Published: August 2024

The business competition in the current era of digitalization is increasingly fierce, so companies need to adapt and are required to have good and innovative strategies. This research aims to analyze and describe the sustainability of Marketing Public Relations strategies at Auto2000 PT. Astra International Tbk. The theory used in this study is the Marketing Public Relations theory proposed by Kotler & Armstrong, which includes 9 tools of Marketing Public Relations: Publications, Events, Identity Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, and Product and Brand Publicity. This study uses a qualitative descriptive method, which is a problem-solving procedure investigated by describing the state of the research object based on existing facts. The data collection method employed was through interviews. The Publications involved creating persuasive, informative, and educational content to attract customers using social media. The Events activities included organizing a series of events aimed at introducing new products and sustaining various campaigns to increase brand awareness. For Identity Media, Auto2000 emphasized the characteristics of the logo and the use of dominant colors for each published content. In the News activities, Auto2000 utilized the website and made efforts to obtain organic news from mass media. For Speeches, a company spokesperson was appointed to deliver credible information and clarify issues. The Public Service Activities involved social initiatives as a form of responsive services and social assistance. Sponsorships supported events relevant to the company. Press Relations efforts were made to build good relationships with the media. For Product and Brand Publicity, Auto2000 ensured the quality of services and products, complemented by high publicity.
Analisis Isi Video Di Media Sosial Channel Youtube Kinderflix Dalam Kasus Pelecehan
Authors: Istialdi Pratama Haris  , Arfian Suryasuciramdhan  , Leo Feni Agustina  , Muhammad Salim Al-bana
Published: August 2024

The development of information technology, especially through social media platforms such as YouTube, has rapidly influenced the dynamics of social life in Indonesia. However, along with this growth comes new challenges, especially regarding harassment and negative comments on these platforms. This research takes a case study of the YouTube channel Kinderflix, which provides educational content for children, to explore the impact of abusive comments on content creators. The research results show that negative comments not only have a significant emotional but also psychological impact, especially on content creators. Protection of content creators and more effective management of content on social media platforms is becoming increasingly important. In the context of children's content, the protection of content creators and the welfare of children must be a top priority.
Konstruksi Realitas Media Massa Detik.Com Tentang Pemberitaan Kasus Kejahatan Seksual Tahun 2022
Authors: Azalia Indra Pinastika  , Agus Triyono
Published: August 2024

This research was conducted using Robert Entman's framing model analysis on the online media detik.com. This research discusses sexual crimes in 2022 committed by the defendant JE as an employee of the Indonesian Morning School in Batu City, in which the defendant invited children or students to have sexual intercourse. This research uses a qualitative approach. The object of this research is the Indonesian Morning School in Batu City. This SPI case went very viral in 2022, the defendant was sentenced to 15 years in prison or a fine of 300 million rupiah at the District Court, the defendant took a well-known lawyer named Hotma Sitompul. The results of the research focus more on the meaning and prominence of messages in several news frames on detik.com.
Keterampilan Komunikasi Interpersonal Dalam Menjaga Hubungan Yang Sehat Dan Produktif Di Era Digital Dalam Lingkup Mahasiswa Pariwisata Universitas Brawijaya
Authors: Jean Aril Farisma  , Nurul Pringgowati  , Arsih Amalia Chandra Permata
Published: August 2024

This research focuses on how interpersonal communication in the digital age is affected by advances in information technology, especially the internet and social media. The research identifies negative impacts on the depth of interpersonal relationships and verbal communication skills through an emphasis on digital distraction, over-reliance on written media, and lack of emotional engagement. However, there are opportunities to enhance creativity in intercultural communication and collaboration along with these challenges. Overcoming the lack of emotional engagement requires improving verbal and listening skills as well as wise control of digital distractions. In short, to be relevant and significant in the dynamics of the digital age, interpersonal communication methods must be adjusted.