bluuebunny/crossref_metadata_2025 huggingface dataset:
KURAKÇIL PEYZAJ ÇALIŞMALARINDA UYGUN BİTKİ TÜRÜ SEÇİMİ: SÜLEYMANPAŞA, TEKİRDAĞ ÖRNEĞİ
Authors: KAVURAN Didem , YILMAZ Rüya
Published: December 2022

Şehir alanlarda yer alan asfalt, cam, koyu renkli çatı gibi yüzeyler gün boyu güneşten aldıkları ısıyı depolayıp akşam saatlerinde kentsel çevre sıcaklığında artışa yol açarlar. Bitkisel yüzeylerin arttırılması ve geçirimsiz yüzeylerin geçirimli hale getirilmesi ile hem kentsel ısı adalarının etkisi azaltılabilir hem de kaybolacak olan su döngüsü bakımından kazanım sağlanmış olur. Bu kapsamda dikey bahçeler, çatı bahçeleri, kurakçıl peyzaj gibi uygulamalar bitki dokusunu arttırmayı hedefleyen ekolojik yaklaşımlar olarak karşımıza çıkmaktadır. Bu çalışmada daha az su tüketimi ile kuraklığa dayanıma odaklanan su-etkin peyzaj düzenleme yaklaşımlarından “kurakçıl peyzaj” yaklaşımına odaklanılmıştır. Çalışma kapsamında kurakçıl peyzaj yaklaşımı kavramına ve uygulama örneklerine yer verilmiş olup bu çerçevede Hasan Ali Yücel Meydanı (Süleymanpaşa, Tekirdağ), kurakçıl peyzaj yaklaşımı doğrultusunda incelenmiştir. Trakya Bölgesi’nde doğal olarak yetişen ve kurakçıl peyzaj yaklaşımında kullanılabilecek bitki taksonlarına yer verilmiştir. Araştırma sonucunda “ibreli ağaçlar” grubundan 36 adet, geniş yapraklı ağaçlar grubundan 86 adet, ibreli çalılar grubundan 15 adet, geniş yapraklı çalılar grubundan 83 adet, sarılıcı ve tırmanıcılar grubundan 19 adet, çok yıllıklar grubundan 74 adet, çim bitkileri grubundan 17 adet, tek yıllık çiçekli bitkiler grubundan 22 adet ve palmiyeler grubundan ise 1 adet olmak üzere toplam 353 adet takson önerisi getirilmiştir. Ayrıca önerilen taksonların doğal veya egzotik olarak yetişme durumlarına yer verilmiştir. Bu çalışmanın kurakçıl peyzaj yaklaşımı doğrultusunda her bölgeye uyarlanabilecek şekilde düzenlenebilmesi böylece su kaynaklarının korunmasına katkı sağlaması amaçlanmaktadır.
LEFKOŞA KENTİ AÇIK-YEŞİL ALAN SİSTEMİ BAZINDA KENTSEL EKOSİSTEM HİZMETLERİNİN KATILIMCI YAKLAŞIMLA DEĞERLENDİRİLMESİ
Authors: ÇETİNKAYA ÇİFTÇİOĞLU Gülay , AYDIN Aslıhan
Published: December 2022

Bu araştırmanın amacı; KKTC’nin Lefkoşa kenti örneğinde mevcut açık-yeşil alan sisteminin bölge halkına sağladığı kentsel ekosistem hizmetlerinin katılımcı bir yaklaşımla belirlenmesi ve değerlendirilmesini içermektedir. Araştırmanın başlıca alt-hedefleri: (i) mevcut açık-yeşil alanlardaki bitki türlerinin saptanması ve (ii) açık-yeşil alanların bölge halkına sağladığı kentsel ekosistem hizmetlerinin değerlendirilmesidir. Araştırma yöntemi BinYıl Ekosistem Hizmetleri Değerlendirmesi (2005) ve 1-5 Likert Ölçekte sosyal tercih yönteminin entegrasyonunu içermektedir. Araştırmanın alt-hedefleri doğrultusunda 14 Ocak – 26 Şubat 2017 tarihleri arasında bölgede survey çalışmaları gerçekleştirilmiştir. Hazırlanan bir anket formuna 160 ziyaretçinin katılımı ile kentsel ekosistem hizmetlerinin sosyal değeri sorgulanmıştır. Elde edilen verilerin SPSS Programı ile değerlendirilmesi sonucunda, mevcut açık-yeşil alan sisteminin sağladığı ekosistem hizmetlerinin toplam ortalama göreceli değeri 2,43 (çok düşük) olarak belirlenmiştir. Ekosistem hizmetlerinin ortalama göreceli değeri çok düşük olarak meydanlar (2,30) ve ev bahçeleri (2,48) arasında değişim göstermiştir. Ayrıca, mevcut açık-yeşil alanlarda 229 bitki türü saptanmıştır. Katılımcılar ile yapılan görüşmeler sonucunda ‘bitki tür çeşitliliğinin’ kentsel ekosistem hizmetlerinin sosyal değerinin artmasını sağlayan başlıca kriter olduğu belirlenmiştir. Maalesef, aşırı kentleşme ve KKTC’nin ulusal planlama mevzuatında peyzajı temel alan bütüncül bir planlama yaklaşımının bulunmaması kentsel ekosistemleri ve hizmetlerini tehdit etmektedir. Sonuç olarak, KKTC-Ulusal Peyzaj Stratejisinin ivedilikle hazırlanmasına ihtiyaç vardır. Ayrıca, bölgesel ve ulusal ölçekte ekosistem hizmetlerinin ekolojik, ekonomik ve sosyal değerleri belirlenmeli ve ilgili planlama stratejilerine entegre edilmelidir.
İKLİM ADAPTASYONUNUN ANAHTARI OLARAK YEŞİL ALTYAPI: KENTSEL DOĞA VE İKLİM DEĞİŞİKLİĞİ
Authors: ORTAÇEŞME Veli , ZEĞEREK ALTUNBEY Pınar
Published: December 2022

İklim değişikliği, ekosistemlerin, insan sağlığının ve doğal kaynakların küresel güvenliğini tehdit etmektedir. Bu tehditler, çeşitli etkileri azaltmaya yönelik teknolojik çözümlerin yanı sıra beklenen etkilere uyum sağlamak için etkili stratejilere olan talebi artırmıştır. Gün geçtikçe etkisi daha fazla hissedilen küresel iklim değişikliğinin neden olduğu iklim olaylarının olumsuz etkilerini azaltmak için alınması gereken önlemler arasında kentlerde yeşil altyapı sistemlerinin geliştirilmesi önemli bir yer almaktadır. Yeşil altyapı unsurları ve teknolojileri, şehirlerdeki en iyi iklim uyum stratejilerinden biri olarak görülmektedir. Bu çalışma, yeşil altyapı unsurlarını kullanarak şehirlerde iklim değişikliğinin azaltılması ve uyum sağlanması için bir çeşit çerçeve sunmayı amaçlamaktadır. Bu çerçeve yeşil altyapı uygulamalarının incelenmesi kapsamında ele alınarak araştırmacılara ve karar vericilere, iklim değişikliğinin hafifletilmesi ve uyum sağlanması ve kentsel planlamaya etkili bir şekilde uyarlanması için rehberlik edecektir.
Analysis of Art Economics of the Spring Willow Society based on SWOT Theory
Authors: Gao Hui
Published: December 2022

The Spring Willow Society opened a dialogue between China and theater. Although it lasted only three years before the government ordered it to stop, it laid the foundation for the future development of Chinese performing arts. It played a part in the creation of new plays. However, most scholars take The Spring Willow Society's drama and performing arts as the research object, while a few studies it from the perspective of art economics. This paper attempts to analyze the core competitiveness of the art market of The Spring Willow Society from the perspective of art economics and further broaden the interdisciplinary exploration thinking of art theory.
Review on Metaverse's Market Development
Authors: Guan Shilin , Lei Shijie , Qian Yiming , Rong Yuanjie , Tang Ziheng
Published: December 2022

Metaverse is a new type of Internet application and social form that integrates a variety of new technologies. It provides an immersive experience based on extended reality technology, generates a mirror of the real world based on digital twin technology, and builds an economic system based on blockchain technology. From the perspective of the development of the metaverse industry, this paper first discusses the development background of the metaverse industry, explores the concept and economic connotation of the metaverse, outlines the background and opportunities for the development of the metaverse industry, and comprehensively discusses and analyzes the various aspects of the metaverse industry in theory. The reshaping effect of the metaverse industry development, at the same time, summarizes the three stages of the metaverse industry development and the characteristics of each stage, and discusses with the life cycle theory. Finally, the evolution prospect of the metaverse industry development is described and given. policy suggestion.
Research on the Application of Digital Marketing in Business Operation
Authors: Sun Yuexing
Published: December 2022

Digital marketing is a new marketing method in the era of mobile Internet through computers, mobile terminals and other media, using multimedia and traditional media to learn from each other. It is gradually popular with the development of the Internet, bringing a revolution in marketing methods. Based on the collection and sorting of relevant literature, this paper defines the concept of digital marketing, analyzes the differences between digital marketing and traditional marketing, analyzes the unique advantages of digital marketing, and summarizes five popular forms of digital marketing. This paper analyzes and summarizes the current situation and development space of digital marketing in the industry, and discusses the huge market development potential of digital marketing in the sales field in the future. On this basis, the analysis of the development status of digital marketing company, a summary on the problems existing in the digital marketing, analyzes the basic cause of the problem, put forward and demonstrates the company's digital marketing system construction countermeasures and Suggestions, in order to effectively improve the silver car digital marketing management, provide decision-making reference for other enterprises to implement digital marketing.
Research on the Development of Spatial Renewal Design based on Old Rural Buildings
Authors: Wu Shan , Deng Xinxia
Published: December 2022

Under the specific implementation requirements of "rural revitalization" and a number of national policies on the construction of beautiful villages, it is also a positive attempt and response to how to get rid of the most direct contradiction and subsequent development of Chinese villages. Pointed out that the development of the country should not be merely a return to traditional, need to seek a reasonable way to balance the development direction of the village, and get the correct position in the development of their own in the future, targeted to solve the dilemma facing the country, retain their own characteristics, in under sustainable development and the basic principles of people-oriented, To achieve the organic development of rural areas with micro-update design strategies and principles. This paper constructs a research framework from three directions: First, it studies the main current situation and contradictions of rural areas through a large number of field survey villages, summarizes the relatively successful practical cases of rural transformation at present, classifies and compares the basic situation and development situation of the surveyed villages, and summarizes the main development routes. Secondly, the composition and transformation of village texture under the disorder evolution and orderly intervention are studied through the composition micro-elements of villages from bottom to top. The reconstruction and continuation of the old building space under the guidance of micro-renewal is analyzed comprehensively from the symbols, language and constituent elements of the old building. It emphasizes the important influence of place spirit and special memory points on villagers' emotion and determines the protagonist status of villagers. Thirdly, through the evaluation and analysis of Nanhegang Village and the conceptual design scheme, it studies how the village carries on the spatial function transformation and the life continuation under the guidance of the micro-renewal strategy.
Coca-Cola’s Gains from Digital Marketing
Authors: Chen Huanxi
Published: December 2022

More businesses now decide to upgrade via expansion to digital platforms. As a famous and old brand, began in 2010, Coca-Cola’s moves in this field have been significant. This paper explains how Coca-Cola use digital platforms and benefits from that. This is unique because research papers about Coca-Cola in digital market are rarities. At the same time, this offers ideas or data that help other businesses to observe Coca-Cola in a more thorough perspective.
Stocks Valuation of Johnson & Johnson (J&J): Analysis of Ongoing Risks of Pharmaceuticals Corporations in Post-Pandemic Era
Authors: Wang Xintong
Published: December 2022

The global COVID-19 pandemic increased public awareness of healthcare and provided development chances for pharmaceutical corporations. This paper focuses on investigating and presenting SWOT-Analysis to evaluate the competitiveness of Johnson & Johnson in the pharmaceutical industry. Moreover, the strengths, weaknesses, opportunities, and threats will be analyzed as well. It is found that risks will compound with the challenges of the pharmaceutical industry. However, it also means that the pharmaceutical industry is at a time of opportunities due to the public increasing awareness and demand for healthcare and medicine. Through this analysis, it will provide insight to the pharmaceutical industry's business threats in the post-pandemic era. Moreover, a guidance and proposes possible solutions to businesses that are at risk during the post-pandemic era.
Efficacy Evaluation of Statistical Prediction Models: A Comparative Analysis based on ARIMA Model, Grey Model and Polynomial Regression Model
Authors: Du Haoru
Published: December 2022

This paper uses ARIMA model, grey model and polynomial regression model to estimate and forecast two important indicators of China's real GDP growth rate and consumer price index (CPI). The results show that the sequence predicted by the polynomial regression model has the highest degree of agreement with the actual value, and has the lowest prediction error and the best prediction performance, while the other two types of models are not suitable for long-term prediction.
Green Drive: Economic Effects of NEV-Supporting Policies
Authors: Sun Yiting
Published: December 2022

After the torch was extinguished at the Beijing Winter Olympics, the unforeseen outbreak returned to mainland China. With Shanghai as its focal point in March, China's economy has withstood the harsh winter this spring. To reach the aim of China's GDP growth by 5.5 percent in 2022, the Chinese government recently launched several policies to support the development of the new energy vehicle (NEV) industry on May 31st, 2022, i.e. The Subtraction of Partial Vehicles' Purchase Tax (China's State Taxation Administration (CSTA), 2022) and the Notice on Carrying Out the 2022 New Energy Vehicle Going to the Countryside (China's Ministry of Finance, 2022). In the following section, I will discuss the short run and long run effects of the policies on NEVs.
Study on the Influence of Chinese Style Fiscal Decentralization on Industrial Structure Upgrading
Authors: Ci Wanting
Published: December 2022

At present, China is starting a new round of fiscal system reform, how to build a fiscal system to match the economic transformation has been widely discussed in the industry. Using the panel data of 30 provinces from 2000 to 2020, This paper uses two-way fixed effects model to empirically test the impact of Chinese style fiscal decentralization on industrial structure upgrading. The results show that :(1) On the whole, fiscal decentralization has a significant role in promoting the upgrading of industrial structure. (2) At the regional level, both revenue and expenditure decentralization play a role in promoting the upgrading of industrial structure in the central region. In the eastern region, income decentralization has a positive effect on industrial structure upgrading, while expenditure decentralization has a negative effect. In the western region, the income decentralization has no obvious effect on it, while the expenditure decentralization has a significant positive effect. (3) Based on the time dimension, the promotion effect of fiscal decentralization on the upgrading of industrial structure during 2009-2020 is significantly higher than that during 2000-2008. (4) From the perspective of industry, fiscal decentralization has an obvious inhibitory effect on the primary industry and an obvious promoting effect on the secondary industry. Compared with the primary and secondary industries, expenditure decentralization has no significant impact on the tertiary industry, while income decentralization will significantly inhibit it. Therefore, the government should vigorously promote the reform of fiscal decentralization to provide good financial incentives for economic transformation and upgrading.
Anchoring Effect in Capital Market
Authors: Zhu Songhao
Published: December 2022

Anchoring effect refers to a bias phenomenon in which an individual's decision-making in an uncertain situation is influenced by the initial irrelevant information (anchor), which biases subsequent judgment decisions to this information (anchor). As one of the most robust cognitive biases, the anchoring effect is pervasive in people's decision-making process. This paper systematically reviews and sorts out the domestic and foreign research literature on the impact of anchoring effect in the field of economic management, and summarizes the application of anchoring effect in domestic and foreign financial markets, in order to inspire future research.
Study of the Frequency of Paying Wages to Employees in Developing Countries
Authors: Chen Kaiyi
Published: December 2022

Wages have long been a central issue of contention between parties in labor relations, but the periodicity of wage payment has not received sufficient attention as a key issue in the wage payment process. The length of the wage payment cycle has a significant impact on both the worker and the employer. It is generally believed that a shorter wage payment cycle can better protect workers' right to be paid for their work, and at the same time, a shorter wage payment cycle can change people's consumption patterns, especially those of low-income earners, and thus improve their quality of life. In developing countries, in addition to finding the delicate balance between free markets and government regulation, the economy needs the efforts of social entrepreneurs.
Internet Finance in the Big-data Age
Authors: Qin Yihan
Published: December 2022

With the flourishing development of e-commerce, Internet enterprises have accumulated a huge amount of user data, and gradually obtained the needs and preferences of users. It provides financial services from the initial simple payment to transfer remittances, credit loans, asset management, and insurances, besides, has core competitiveness of ‘data utilization’, constantly mining, analyzing and studying the increasing amount of data, so as to tailor services for customers. In the era of big data, the rapid development of Internet finance also has a certain impact on the traditional financial industry, because it has altered the operation level. Furthermore, the application of big data in Internet finance is personalized, and a customer precision recommendation model based on network is established. The goal of this essay is to find out multiple applications of Internet finance and differences with banks. In respect of research result, the public really relies on it and meanwhile faces to risks. Last but not least, the continuous exploration of Internet finance is essential, as it can take the era of big data to the next level.
The Gene of the Digital Economy
Authors: Li Yijie
Published: December 2022

At present, blockchain technology has great application value and broad application prospect in various economic fields. This paper analyzes the impact of blockchain technology on economic efficiency by reviewing the basic concepts, working principles and main features of blockchain technology and applying the theory of new institutional economics, and finds that the application of blockchain technology can effectively reduce transaction costs, promote self-execution of transaction contracts and solve the problem of information asymmetry, which can greatly improve the efficiency of the economy. Finally, policy suggestions are proposed to deepen the exploration and research of blockchain technology, strengthen the integration and development of blockchain and emerging technologies, and accelerate the application of blockchain technology on the ground in various fields.
Blockchain in Service of NGOs and Charities
Authors: Fang Jinhao
Published: December 2022

Since its creation, charity and NGOs have been growing exponentially. Between 2019 and 2020, the sector is estimated to have an annual growth of 5.1% from $448 billion to $471 billion. Due to its enormous size, the world's NGO and charity sector has been facing various issues. These issues include fraud, lack of transparency, and high costs. Even more so, due to COVID-19, many forms of donations went utterly digital, resulting in high scams and transaction fees. After in-depth research on blockchain technology, the hypothesis is that this technology can necessarily eliminate many of these concerns. In a world of data and artificial intelligence, blockchain technology has become mature enough for many practical applications outside the world of cryptocurrencies. The characteristics of the blockchain make it a perfect fit for NGOs and Charities applications.
Research on the Impact of Green Credit on the Credit Risk of Chinese Commercial Banks
Authors: Wang Zhiqing
Published: December 2022

With the rapid growth of my country's economy, the threat of environmental problems to social problems is becoming more and more serious. After the concept of "green credit" was proposed, green credit has been highly valued and may become the mainstream of future financial development and promote the sustainable development of society. With the development of green finance, what impact will it have on the credit risk of commercial banks? Will green credit affect banks' own risks? Impact on its business performance?
Method and Empirical Research of the Relieve Non-Capital Functions based on Distance Collaborative Model
Authors: Ai Dianru
Published: December 2022

This paper focuses on the scientific evaluation of the degree of coordinated development of non capital function undertaking areas. We chose Caofeidian District as the research object under the background of non capital function relief. By improving the distance collaboration model, an evaluation method of Caofeidian is obtained. The collaboration within and among the subsystems of society, resources, economy and undertaking-non-capital-functions of the research object is also analyzed during 2017-2021. The empirical research results show that the development degree and comprehensive development degree of each subsystem in Caofeidian are obviously on the rise in general. The comprehensive development of Caofeidian has been greatly improved by undertaking the non capital functions of Beijing, especially the industrial transfer.
Study on Recruitment Work of ByteDance under the Perspective of Diversity and Globalization
Authors: Wang Heying
Published: December 2022

To calculate employee who has been recruited by ByteDance, the paper has found that recruitment work of ByteDance has changed a lot, as the company realized which aspects of staff should be emphasized. This paper revealed the main aspects for explaining the reasons among recruitment work of ByteDance. Thus, under the perspective of diversity and globalization, we need understand the strategies for recruitment work of ByteDance.
Analysis of Enterprise Financial Investment Management Strategy in the New Period
Authors: Yin Meng
Published: December 2022

The current development of the global economic situation, make the current pressure on enterprises is particularly serious. In the severe situation of world economic integration, in order to seize the market, it is necessary to make comprehensive improvements in all aspects, especially in the cultivation of financial investment management ability, which can effectively improve the operating efficiency of enterprises and promote the sustainable development of enterprises. With the increasingly fierce competition in economic and social society, enterprises to strengthen financial investment management has become an important means of modern commercial expansion and long-term development. Is an important way to promote the sustainable development of enterprises. On this basis, this paper expounds the current situation of enterprise financial investment management, and gives the enterprise financial investment management strategy in the new era.
Lululemon Provides Better Costumer Services through Digital Ecosystem
Authors: Pan Yinyin
Published: December 2022

With the comprehensive and rapid development of digital media today, more legacy companies are using digital marketing to expand their brand's audience and sales to achieve effective publicity. This paper studies Lululemon as an example to analyze how brands form a digital ecosystem by collaborating with different digital platforms and positively influencing the results of digital marketing.
Study on Position Setting and Career Path in Recruitment of Commercial Management
Authors: Wang Heying
Published: December 2022

To improve the position setting and career path in recruitment of commercial management, we’d like to keep steps with condition in the American company management. This paper revealed that recruitment in company should focus on the value of career path, while it also depicted that position requirements is able to show importance in commercial management. In the other hand, it is necessary that career path in recruitment of commercial management also valued much.
Research on Inheritance of Wealth in Mainland China and Upgrade of Family Trusts in the 21st Century
Authors: Fan Huijun
Published: December 2022

In the turbulent second half of the twentieth century, with the reform and opening up, a large number of entrepreneurs emerged in China who seized the dividends of the times. With the passage of time, the "generation" is nearly in its twilight years, and it is urgent to make a transition from creating wealth to preserving wealth. According to the "2020 China Family Wealth Sustainability Report" jointly released by CCB Trust and Hurun Research Institute, China will have 39 trillion in wealth in the next 20 years from the first generation of founders to the second generation. However, it is worth thinking about what kind of scientific and mature financial planning tools can help break the curse of "the rich can't be more than three generations". With the current development, China's family trust industry is rapidly rising. Family trusts can just help high-net-worth individuals achieve intergenerational inheritance of wealth, isolation and protection of assets and other functions. The objective of the study is to research the complementary relationship between wealth inheritance and family trust upgrading in mainland China in the 21st century. It uses qualitative research and literature analysis methods to analyze the development background and value of Chinese family trust industry. The results of the study revealed that the family trust industry in mainland China has potential market development space, which needs to be adjusted according to the characteristics of China's economic environment.
Why Chinese Government Tended to Give More Transfers to High GDP Provinces?
Authors: Liu Yitan
Published: December 2022

Transfer payments, as an important approach to regional fiscal balance in China, have an important impact on regional economic development. Using data on transfer payments and GDP in China from 2002 to 2018, this paper finds that the Chinese government is more inclined to give transfer payments to provinces with higher GDP, thus boosting the economies of these regions.
Development Status and Suggestions of Tesla
Authors: Wang Yixiang
Published: December 2022

As a famous automobile company, Tesla has a good development trend. In-depth analysis of Tesla is conducive to a more scientific understanding of the development of the automobile industry. This paper discusses the development status and advantages of Tesla and recognizes that Tesla has a good development prospect. At the same time, I found that Tesla stock has a good development trend and is worth investing in. This paper provides some enlightenment for the sustainable development of Tesla.
Availability Heuristic: An Overview and Applications
Authors: Du Ruibo
Published: December 2022

Heuristics exist in all individuals, causing irrational and often false conclusions on the frequency and probability of events. With the recognition of behavioral finance theories, this essay includes an overview, applications, and analysis of a particular heuristic, the availability heuristic. It focuses on the potential misjudgment that may result from the availability heuristic, in order to provide an alternative perspective for economic and social issues. This essay may build a better understanding of the availability heuristic for market participants and policymakers; reducing the degree and frequency of misjudgment and human errors in influential decision-making processes.
Research on Chanel's Market Strategy
Authors: Hong Hanwei
Published: December 2022

Chanel, as a famous luxury brand in the world, has gain a wide reputation among the consumer groups. The article analyzes the market strategies of Chanel in depth, the preference of consumers, as well as some of the problems exists. Suggestions and references have put forward in the paper to improve and promote Chanel’s current marketing strategies.
The Impact of Fiscal Policy on GDP
Authors: Yin Shaotong
Published: December 2022

GDP is an important indicator of a country's economic development and an economic variable that countries are concerned about. High and stable growth of real GDP is the goal of governments. So governments achieve this goal by adopting a number of economic policies, such as the fiscal policy discussed in this paper. Fiscal policy is the sum of fiscal measures taken by a country to achieve its macro-control objectives. The good or bad fiscal policy of a country directly affects economic development, political stability, and the improvement of people's living standards. For example, the fiscal investment policy determines the rate of economic growth of a country: the fiscal taxation policy is an important guarantee for the state to exercise. The fiscal policy of taxation is an important guarantee of the state's ability to exercise macro-control and an important means to solve the problem of equity: the fiscal policy of price subsidies can protect the low-income class; the fiscal policy of transfer payments can provide assistance to poor areas.
California’s High Unemployment Rate Account for its Great Housing Cost
Authors: Chen Zhuoran
Published: December 2022

According to the classic macro-economics, a region with higher GDP would have a lower unemployment rate. However, the unemployment rate in California, the state often gets the greatest GDP amount in the US, often exceeds the one in Texas. It contradicts the standpoint above. Inspired by an article written by Joe Weisenthal, I suspect it has something to do with the different house prices in California. The following article will explain the relationship between the unemployment rate and the housing price in a region.
Effects of COVID-19 on Local Business Vendors in Shenzhen China
Authors: LAU Chun-Yui
Published: December 2022

This paper analyzes the impact of COVID-19 on an important segment of the local Chinese economy, investigating the impact on the income and rental fees of middle to low-end business vendors on a local underground pedestrian street in Shenzhen China. Quantitative data is collected from over 200 business vendors over 6 years, regression analysis is conducted on factors of location, type of business, and gender of the owner. Results show income and rent had relatively similar trends in pre- and post-pandemic periods. Both income and rent decreased over the pandemic. Tenants located nearer to exits and the metro, and convenience stores or restaurants suffered a relatively stronger decrease in income and rent, while the sex of the owner performed similarly throughout. Implications can be made in assisting how the government could set policies to aid the business vendors and families in consideration of the income and rental figures of this paper.
AAPL Stock Investment Value Research
Authors: Zhang Ruihan
Published: December 2022

This paper selects AAPL Co., Ltd., which has performed well in the field of artificial intelligence in recent years, as the research object, and analyzes it from both quantitative and qualitative aspects. First of all, this paper makes a theoretical analysis of the investment value of stocks, and proposes that the investment value of stocks has the characteristics of subjectivity, and analyzes financial indicators to determine whether the company's stocks have investment value. Then, the stock investment value is analyzed through stock valuation. Taking the price-earnings ratio model and the price-book ratio valuation model and AAPL as the research object, the AAPL stock is valued and compared with the market value to determine whether it has investment value. Through the analysis of stock investment value, it is judged whether it has investment values, which can be used as a rational investment basis for investors, so as to promote the development of the securities market and the development of the world economy.
Application of Data Analysis in E-commerce
Authors: Wang Hao
Published: December 2022

This paper studies the application of data analysis in e-commerce. After providing the benefits given by digitalization in the fields of finance, operation and monitor, this paper suggests that managers should pay enough attention to the application of data analysis in the modern corporate management. data analytics plays a very important role in e-commerce, because it helps a business know clearly about their current situation and future. So, managers should be familiar with applying it to e-commerce
Time Series Artificial Neural Network based Classification Model for Asset Trading Strategy
Authors: Zhang Mingyuan
Published: December 2022

Best daily trading strategy is meaningful to investors to obtain the maximum return. Financial market plays a key role in the social development. Sufficient funds are of great significance to promote the development of all sectors of society. From the perspective of investors, their purpose is to obtain the maximum income through investing assets in the market. At the same time, the benefit of investors can attract more investors and funds. However, there are huge risks in investment in financial markets. This is mainly because the changes of assets' prices are very complex, and traders cannot predict the changes of assets' prices. Therefore, it is of great significance for investors to determine the trading behavior according to the historical data of asset's price. Aiming at the problem of asset investment strategy, we study from three aspects: asset value accounting, optimal investment strategy and investment decision prediction. A novel method is proposed to represent trading action based on asset state, which represents the current asset state through a 0-1 variable. Then, the change of state indicates the occurrence of transaction. Based on this variable, we propose an evaluation model of the total value of the asset on every day. By maximizing the value of the combination, we establish an optimization model and the Genetic Algorithm (GA) is used to search the best investment combination. Using the prior information of the price, we first solve the combination of asset states of the investor corresponding to the best trading strategy. Then, taking the sequence of states as the supervision information, an Artificial Neural Network (ANN) based classification model for asset state prediction is established. The historical data of Bitcoin daily price is used to predict the asset state on the current day, to realize the decision-making of daily trading strategy. Extensive experiments have been conducted, and the experimental results verify our model can effectively find potential pattern for asset investment and achieve good profits based on the predict investment decisions.
Game Theory and Nash Equilibrium in Rock Paper Scissors
Authors: Chen Hongbo
Published: December 2022

Game theory is a theory that has been widely used and analyzed in real life circumstances such as trading or investing. It is the study of strategic decision making. This theory can be modeled and applied to mathematics or economy to help people, societies, and governments make better decisions. This paper will discuss the basic concepts of game theory, such as what is game theory, the basic elements of game theory and the practical application of game theory. This paper will elaborate the principles of game theory through the example of rock paper scissors. This paper will also explain the concept of Nash equilibrium, which is a special equilibrium in game theory. This paper will use another example to show under which circumstances Nash equilibrium will be achieved. Through Nash equilibrium theory and case analysis, it is found that rational people will maximize their own interests by looking for a Nash equilibrium in their daily behavior decisions. This indicates that when making some decisions, society and the government need to consider and look for Nash equilibrium as much as possible, so that the whole country can obtain the maximum benefit.
Haidilao's Innovation in Using New Digital Technology to Enhance Customers' Consumption Experience
Authors: Lu Guanyi
Published: December 2022

New digital technologies have promoted the changes in all walks of life, and the digital tide has affected the transformation, upgrading and development of enterprises. This paper takes Haidilao as an example to discuss the process and realization of the digital transfer of Haidilao, analyzes the opportunities and trends of Haidilao, and puts forward some suggestions. The results and conclusions of this paper are helpful to improve the development quality of Haidilao and so on.
A Pilot Study on Timing of Immediate Information Affects Work Performance and Langer Mindfulness Negatively Predict Work Performance
Authors: Lin Lipeng
Published: December 2022

Instant messaging (IMing) applications are already widely used in work settings, but some argue that the intrusive nature of instant messaging can affect productivity. Langer Arian Mindfulness is considered to be associated with work performance. The purpose of the present pilot study was to explore the impact of instant messaging and Langer Mindfulness on work outcomes. Total 30 participants were recruited, a mixed design experiment was conducted, Participants were divided into a control group (do not received IMing during the task) and an experimental group (received and responded to 8 immediate messages during the task). Participants were first asked to fill out the Langer Mindfulness scale (LMS), then were asked to watch a 12-minute video and complete a test on the content of the video to test their memory of the video content. Within the experimental group, the timing of the pop out of the 8 instant messages was carefully designed to be divided into masked messages (appearing 10 seconds before the appearance of the to-be-tested message) and non-masked messages (appearing 10 seconds after the appearance of the to-be-tested message). Result indicated that for instant message effect, after controlling for subjective difficulty of subjects on the post-experiment test, only non-masked immediate information impaired subject performance, which suggested the timing sensitive of interruption. For effect of mindfulness, the LMS negatively predicted task performance. Stepwise regression showed that the Flexibility subscale of LMS negatively predicted task performance, and the higher the Langer Mindfulness, participants were more vulnerable to be affected by immediate information.
Composition and History of Canadian Economy
Authors: Yu Shichao
Published: December 2022

In this article, I will introduce Canada, mainly about its economy. At the same time, I will introduce the main components of the Canadian economy and its development history. Canada's advanced economy has brought the country a wealth of wealth, which is why the government can afford to offer such great benefits to the people who live here, as a reward for hard work and dedication.
Analysis of The Impact between Fluctuations in the Exchange Rate of RMB against The U.S. Dollar and China's Export Business
Authors: Liu Yunong
Published: December 2022

In this project, when the exchange rate of RMB against the U.S. dollar rises in the trade between China and the United States, due to the decline in the income of export goods, the decline in total export value will lead to a decrease in the number of dollars exchanged by China, and on the contrary, the income from imports will increase, so Imports also increase, causing more dollars to be spent. In this way, after a certain period, the total amount of U.S. dollars held by China will decrease, which will lead to an increase in China's demand for U.S. dollars, which will lead to the appreciation of the U.S. dollar, that is, the exchange rate of the RMB against the U.S. dollar will decline.
Digital Transformation, Executive Team Heterogeneity and Enterprise Innovation
Authors: Zhu Xinwen
Published: December 2022

Digital transformation has become a key factor to enhance the competitiveness of manufacturing enterprises in the background of rapid changes in communication technology and the outbreak of COVID-19.Based on the data of A-share listed manufacturing enterprises in Shanghai and Shenzhen from 2014 to 2021, this paper empirically tested the effect and impact path of digital transformation on enterprise innovation, and tested the moderating role of senior management team heterogeneity in the process of digital transformation driving enterprise innovation. The results show that digital transformation can significantly drive the innovation of manufacturing enterprises, and the heterogeneity of senior management team plays a positive moderating role in this process. Further research shows that compared with the regions with low market informatization, the promotion effect of digital transformation on enterprise innovation is more obvious in the regions with high market informatization.
The Application of Graffiti Style Illustration in Fashion
Authors: Zhang Shibang , Shi Xuanchen , Wang Dingwen
Published: December 2022

Graffiti art originated in New York in the 1960s and 1970s, when young people began to create images on the surface of buildings and subway trains with paint and other materials. Bright graphic images and stylized letter combinations can be the expression of graffiti art. This art form has unique emotional expressiveness and artistic characteristics. Illustrations, originally referring to all kinds of pictures attached to books, play a supplementary role in explaining the text information in books. Up to now, the role of illustration has long been not limited to the supplement and interpretation of books, but widely used in clothing design, cultural and creative products, commercial advertising, film and television works, and game industry. In order to cater to the current market, it has become a trend to combine graffiti illustration with fashion design. This paper investigates the existing brand "WANAB" online stores, and applies graffiti style illustration to product design to carry out a series of design practices for the brand's clothing. It will provide reference and basis for the diversified expression of clothing design in the future, and satisfy consumers' aesthetic taste and consumption experience.
Women in Informal Economy: Challenges and Coping Strategies of Female Street Vendors in China
Authors: Tong Shiming , Zhang Huiying , Zhang Zhiyue
Published: December 2022

The informal economy plays an important role in developing countries, contributing to the overall economy and poverty reduction. Street vending, in particular, has created a large number of employment opportunities and enhanced the living quality of the poor. Despite these contributions, street vendors, especially women, are excluded and unfairly treated. This paper aims to examine the challenges faced by women in the informal economy from the perspective of female street vendors in China and puts forward policy suggestions. To make up for the loopholes of existing research, which sees this issue from a macro perspective instead of a micro, or gender, one, this paper draws on the method of open coding to reveal the reality faced by female street vendors relative to their male counterparts. Open coding demonstrates that harassment by chengguan is the most common challenge in the eastern and southern cities, and its degree is closely related to the inconsistent policies in different cities and regions. Meanwhile, there is a lack of effective government response to women’s work-family conflict and specific legislation for women. Besides, compared to national laws and policies, the local governments rarely think from the perspective of female street vendors while formulating and implementing relevant policies. The result is followed by relative suggestions including clear legislation, a better role for women’s associations, and appropriate regulatory policies. These materials are likely to help explore this issue from the feminist perspective and provide a reference for further research.
Study on the Effectiveness of Equity Incentive Models Affecting Internal Control
Authors: Yan Yaqian
Published: December 2022

The article studies how the equity incentive affects the effectiveness of internal control of listed companies by taking Shenzhen A-share listed companies from 2011 to 2016 as a sample and using the Shenzhen Dibo internal control index of listed companies from 2011 to 2016 to measure the effectiveness of internal control of listed companies. The following three questions are discussed: (1) Whether the impact of equity incentive model on the effectiveness of internal control is positive? (2) Whether the impact of equity incentive intensity on the effectiveness of internal control is nonlinear? In other words, whether there is excess incentive? (3) Is there any difference in the impact of equity incentives between state-owned and non-state-owned enterprises? The study found: The use of equity incentives has a positive effect on the effectiveness of the internal control of the company. When the incentive is excessive, it will result in over-incentives, that is, the greater the incentive, the less effective the internal control of the company. The relationship between incentives and the effectiveness of corporate internal control is inverted U-shaped. Different from the viewpoint of the existing literature, the study found that equity incentives in state-owned enterprises can further enhance the effectiveness of internal control. The results of the study show that although most people think equity incentives are conducive to reducing agency problems and increasing the effectiveness of internal control, it is still necessary to control the strength of equity incentive and prevent it from backfiring, which helps firms to reduce the conflict of interests between principles and agents.
Study of Whether Online Review Platforms Convey Valid Quality Information
Authors: Guo Yuanrui
Published: December 2022

The escape room, as an emerging popular live-action entertainment project in recent years, has become more and more popular among the young generation. Online review platforms have become one of the important channels to disseminate quality information to consumers in this emerging industry. However, critics doubt the credibility of the online platform as a reliable information channel and its influence on consumer choices of escape rooms. Do online review platforms convey valid quality information to the public? Are the prices of coupons an illusion? We seek to answer these questions by investigating the MeiTuan platform, one of the leading online review platforms in China. We apply the method of NLP technics to extract high-frequency words from customer reviews and use linear regression to measure the effect of prices on discount rates. We observe that there was no significant correlation between the store's ratings and the type and the number of coupons the store offered. However, customers with different ratings have different claims in their reviews. Moreover, a price increase has a negligible impact on the discount rate, implying that the platform almost uses a unified discount pricing strategy.