bluuebunny/crossref_metadata_2025 huggingface dataset:
MANAGEMENT OF MALE INFERTILITY (OLIGOASTHENOZOOSPERMIA) WITH AYURVEDA
Authors: Karnwal Shivani
Published: March 2021

Male infertility refers to a male’s inability to cause pregnancy in a fertile female. There are many reasons that aid the pathology of male infertility primary includes low sperm count, volume, motility, abnormality in shapes and few reproductive dysfunctions. Oligoasthenozoopsermia which is one of the major causes behind male infertility comprises two conditions – Oligospermia (low sperm count) and Asthenozoo-spermia (reduced motility of sperm).Researches reveals that 1 in every 3 cases of infertility are due to the male partner so nowadays diagnosis and management of both the partners is now considered as a vital tool. In this article, I report a case of a 30-year-old male patient with complaints of wanting an issue after a complete year of regular, unprotected intercourse. For which he had undergone all the regular diagnostic investigations of his wife, which reported no issues and recorded with regular and ovulatory cycles with patent tubes. Then progressing in the diagnosis, he had undergone a semen analysis and got diagnosed with Oligoasthenozoospermia. The issue was successfully treated with Ayurvedic drugs within a period of 1 month.
TO STUDY THE EFFECT OF VAMANA KARMA AND NARDIYA LAXMIVILASA RASA IN THE MANAGEMENT OF DUSHTA PRATISHYAYA (ALLERGIC RHINITIS): A CASE STUDY
Authors: Meenu Mishra , Shwetal Shivhare , Vivek Sharma
Published: March 2021

Background: According to Acharya Charaka nose is the gateway of head. Diseases related with upper respiratory passage affect the Prana Vata, Tarpaka Kapha, Sadhaka Pitta and Majja Dhatu. Allergic rhinitis is the most common disease of upper respiratory passage for visit to outpatient department. Prevalence of allergic rhinitis ranges from 20 to 30% in Indian population. It is an IgE-mediated immunologic response of nasal mucosa to airborne allergens and is characterized by watery nasal discharge, nasal obstruction, sneezing and itching in the nose. In Ayurveda allergic rhinitis has a high resemblance with Dushta Pratishyaya, which comes under Nasagataroga. It is described in Brihattrayee as well as Laghutrayee. Acharya Sushruta has given detailed description of DushtaPratishyaya. Aim & Objectives: To study the effect of Vamana Karma and Nardiya Laxmivilasa Rasa in the management of Dushta Pratishyaya and to find out an effective Ayuvedic management for Dushta Pratishyaya (Allergic Rhinitis). Material and Methods: The present case study is upon a 40 years old (male patient) diagnosed case of Dushta Pratishyaya with complaints of recurrent episodes of sneezing, watery nasal discharge, coughing specially at night time, throat irritation and sometimes pain in trunk region since last 2 years, at the Kayachikitsa OPD of Pt. Khushilal Sharma Govt. Ayurvedic Hospital Bhopal. The patient was treated with Vamana Karma followed by Naradiya Laxmivilasa Rasa. Duration of study is 46 Days and follow up, every 15 days for 2 months. Assessment was done on the basis of symptomatic relief after treatment. Observation: Vamana Karma and Naradiya Laxmivilasa Rasa yielded symptomatic relief after treatment. The overall effect of the treatment in patient suggested that, there is 86.66% relief in patient. Conclusion: On the basis of result obtained, it can be concluded that Vamana Karma and Naradiya Laxmivilasa Rasa can be used as an effective treatment in the management of Dushta Pratishyaya (allergic rhinitis).
THE EVALUATION OF BACTERIOLOGY IN PRE - POST KSHARA KARMA OF
PERIANAL ABSCESS - A CASE REPORT
Authors: Sangamesh Hiremath , Vijaykumar Biradar
Published: March 2021

Abscess is a collection of the pus in cavity and it is an acquired condition seen all over the body. The clini-cal features of abscess are swelling, pain, redness, tenderness, and local temperature. The aggravated Doshas vitiate the skin, blood, muscles, fat and bone tissue, become localised and produce a troublesome swelling - deep rooted, painful, slowly bulging called VIDRADHI. The abscess which is developed in peria-nal regions is called perianal abscess. Treatment of perianal abscesses requires prompt surgical drainage. However, there is no evidence that uncomplicated perianal abscesses can be safely treated only with drain-age. For this reason, it is important to identify the causative organisms in pre- post I&D Pratisarani-yakshara karma there-fore, we accessed the microbiological analysis of this patient. Here in this case the Ayurvedic management of Pratisaraniyakshara was applied post I and D considering it as a DustaVrana keeping in the mind to avoid the reoccurrence and complication.
ASSESSMENT OF ENTREPRENEURIAL DEVELOPMENT AND JOB AVAILABILITY IN SOUTH EAST NIGERIA
Authors: Anugwu Chika , Adani Nnenne
Published: March 2021

The research develop the concept of entrepreneurship, the benefits and need to adhere strictly to economic development, job availability, modernization and industrialization through entrepreneurial development in South East Nigeria. The study reviewed several studies on entrepreneurial development in Nigeria, Africa and beyond. The study employs survey research design. The analysis employ mean scores and correlation tools to analyze the respondent questionnaire, in order to understand what the data is informing the researcher. The results show strongly agree and agree are significant with significant value of 0.000 and the mean score of 4.0 approximately, which implies that the alternative hypothesis will be accepted. Having assessed the study, the decision rule implies that entrepreneurial development has effective benefit to job availability in South East Nigeria.
Gaining Access to Socially Stigmatized Samples
Authors: Hart-Johnson Avon
Published: March 2021

Gaining access to stigmatized populations using qualitative sampling requires the application of carefully planned strategies to avoid inadvertent slights to research participants. While there is a growing body of literature on qualitative sampling strategies, there is less discussion on how to manage the sensitivities of stigmatized research participants, such as African American females with incarcerated mates. This paper provides insight into how successful recruitment strategies, aligned with best practices described as checkpoints, enabled this researcher to gain access to a sample of 20 African American women who experienced grief and loss, and social withdrawal as a result of their mate’s incarceration. Women in the study revealed their need to mask their emotions and hide their circumstances, mainly because of the social stigma associated with incarceration. Successful strategies were used to recruit the sample, including: implementing a transparent process, offering flexible interview logistics, acknowledging and managing microaggressions; refraining from claiming insider status, and maintaining access to the sample through ethical mindfulness.
Constructing a Sociological Biography: A Surprisingly Complex Autobiographical Practice
Authors: Wheeler Sara Louise
Published: March 2021

Biographical statements are an important part of impressions management in the academic milieu. These statements provide an online presence, accompany our academic products, and represent us in the academy. This becomes a high stakes activity, which can be quite anxiety provoking. As a qualitative sociologist with a particular interest in auto/ biography, producing such a statement really ought to be easy - putting into words: who I am, what I do, and where I am currently located. However, writing sociological biographies requires a fine balance, particularly during the early career phase, when we may be juggling projects, research directions and institutions. An additional concern is that of selecting the appropriate “voice,” which of course can vary depending on the nature of the journal, conference, or other destination for the biography. In this article I draw on examples from my own autobiographical experiences to explore the dilemmas faced when constructing academic biographies.
“That Pain Is Genuine to Them”: Provider Perspectives on Chronic Pain in University Student Populations
Authors: Nowakowski Alexandra , Barningham Kaitlyn , Buford Charlyn , Laguerre Martin , Sumerau J.
Published: March 2021

We explored provider attitudes about and experiences in chronic pain management for university student populations. Our central question was: “What do providers at a large university campus health care center experience in the process of offering pain management services?” We explored instrumental, behavioral, emotional, and attitudinal dimensions of our participants’ experiences using a qualitative case study approach. Data were gathered through semi-structured interviews with 10 health care providers at the student health center for a large research university in Florida. Interviews captured providers’ background and experiences in providing pain management to student patients with diverse needs. We used grounded theory techniques for data analysis (i.e., collaborative content analysis with open coding). Data reflect differences in perceptions of chronic pain prevalence and palliation best practices. We identified five themes: different perceptions of chronic pain prevalence, awareness of painful conditions, palliation as a contested process, importance of communication, and multidimensional perspectives. Responses varied by training, specialization, experience, and sociodemographics. Our findings mirror the broader literature on pain management. We outline priorities for further research in university health care settings, and suggest participatory strategies for translating associated findings into targeted plans for clinical care improvement.
FOREIGN DIRECT INVESTMENT AND EXPORT PERFORMANCE OF THE PAKISTAN COINTEGRATION AND CAUSALITY APPORACH
Authors:   Institute of Business & Technology, Karachi., Aleemi Abdur Rahman
Published: March 2021

FDI is a bridge between the world markets and local market and works as a way to increase the capabilities of the host country through investments that help in transfer of technology and creation of employment opportunities. The aim of this paper was to investigate the nexus of Foreign Direct Investment and the Export performance in the economic settings of Pakistan along in the presence of explanatory variables, based on well-established economic theory and long standing relationships. Supplementing the variables into a linear regression model, tested under the OLS and checked for the assumptions of normally and identically distributed errors, it was found that exports are positively affected by FDI and CPI whereas negatively affected by the interest rates in the case of Pakistan. Furthermore the long run relationship between the variables has been tested under the Johensen Cointegration test, which suggest that a long run relationship exist between the variables. Finally the direction of causality has been investigated with the help of Granger Causality test, indicating a bidirectional causality between CPI and interest rate, exports and interest rate, unidirectional causality from exports to CPI, CPI to GDP growth rate, interest rate to GDP growth rate, exports to FDI and exports to GDP growth rate.
IBT Journal of Business Studies | Volume. 11 Issue 1 INVESTIGATING THE ROLE OF EXTERNAL TRADE AND EXTERNAL DEBT ON THE ECONOMIC GROWTH OF PAKISTAN
Authors:   Iqra University, Karachi., Iqbal Athar
Published: March 2021

Purpose- This paper is designed to investigate the effect of External Debt on the economic growth or Pakistan. The study examines effects of Economic indicators such as External Debt, Debt servicing. Export and Import on the economic growth in Pakistan. Methodology/Sampling- The results of the study are based on OLS estimates, The data for External debt. Debt servicing Exports Import and Real GDP growth has been taken for 41 years (1972 to 2013) from the Handbook of Statistics on Pakistan Economy 2010 and missing values have been collected from the library of State Bank of Pakistan. Findings- The study concludes that External Debt has significant positive effect whereas the Debt servicing has negative in The Economic growth. the strong Debt Management is recommended to achieve the economic growth oriented Via External growth Debt . The study also suggests that there is significant positive effect of Export on the economic growth of Pakistan. The study should not find any significant effect of import on the economic growth Practical implication- This study provides empirical evidence for the significance of external trade for the economic growth because it can boast . Where as, external debt could not be suggested because the debt could not be suggested because the debt servicing has negative effect on the economic growth.
Climate change and fl ood insurance in Germany, Great Britain and Serbia
Authors:   Faculty for Economics and Entrepreneurship, Belgrade, Jovanovic Slobodan
Published: March 2021

In this paper, the author analyzes the organization of fl ood risk insurance, the risk which signifi cantly deteriorates due to climate change in Germany, the United Kingdom and Serbia. Th e author used selected studies and works, national legislation, insurance conditions and materials of specialized organizations. Climate change signifi cantly aff ects the frequency and severity of the harmful consequences of fl ood risks, which, due to their catastrophic consequences and territorial exposure, require more effi cient prevention measures and the design of their insurance. Floods are increasingly occurring as a result of heavy rainfall and high winds that simultaneously enhance their harmful potential. Th erefore, insurers cannot ignore the impact of climate change on the conditions for taking risks, determining the insurance premium, excesses and all other aspects related to these risks. From the point of view of risk assessment and selection techniques, the principle of fl ood insurability will certainly be applied in the future. Th erefore, refraining insurers from insuring those risks where the recurrence of fl oods is more frequent than a certain number of years (fi ve or ten years), based on the historical development of claims or classifi cation of zones into the danger class with increased frequency, will certainly pose a problem for policyholders. In Germany, fl ood risk cover is provided similarly to a number of Serbian insurers, ie. as an additional risk to basic property risks. However, the German insurance practice provides an opportunity to insure a number of other natural risks as a supplementary risk in the form of a natural risk package. It should be pointed out that there are also insurers in Serbia, whose policy terms regarding the cover scope more or less coincide with the insurance of named risks in Great Britain. Th ese are insurance conditions that represent an extension of the so-called traditional insurance of named fi re risks, which certainly represents a good step in the direction of modernizing the household insurance conditions in Serbia.
THE ROLE OF MODERN TECHNOLOGY IN COMUNICATION OF BROKERS AND AGENTS WITH THE INSUREDS
Authors:   University Business Academy in Novi Sad, Serbia, Zarkovic Nebojša
Published: March 2021

Th anks to today’s digital age, insurance is the one industry that has particularly benefi ted from the advancements in technology. Every customer an insurance broker or agent serves has a diff erent communication want or need. Some customers crave Улога савремене технологије у општењу посредника и заступника са осигураницима 34 personal attention and want to be able to speak with their insurance agents or brokers. Others simply want easy access to information and a way to deliver information that is not stressful or disruptive. For that reason, insurance brokers or agents should use modern technology to off er multiple communication channels. Th is can include websites, mobile devices, social media, remote communication and business process automation as it is pointed out in this article. More people are accessing the Internet on mobile devices than on desktop computers. Insurance agents and brokers should make sure their websites are compatible with most (if not all) mobile devices. Another solution is to create a mobile app to make it easy for consumers to access their sites on the go. Social media for insurance agents and brokers has challenges. However, social media is now critical to the insurance business. Th e rewards they can reap on social media far outweigh the obstacles. Insurance sales and consultations have always been about connection. Brokers and agents make a connection with clients. Th ey discuss catastrophic situations, potential life problems and issues of daily living, making connections in real life. Th e world now requires those connections to be maintained online, especially during the coronavirus crisis. Remote communication is a way of communicating with others online. Meetings, information, and training materials are shared over the Internet. Advanced insurance brokers and agents create virtual teams. Th ey icommunicate and collaborate online and not in a shared offi ce space. Business process automation is the technology-enabled automation of complex business i.e. insurance processes utilized by agents and brokers. It can streamline an insurance business for simplicity, achieve digital transformation, increase service quality to the insureds, improve service delivery or contain costs. Insurance brokers and agents should spend more time interacting with potential customers. Th is includes answering questions and informing them of the important benefi ts of the insurance off ered. Th ey should turn to in-offi ce soft ware that helps them automate these workfl ows.
THE IMPORTANCE OF BIG DATA AND ARTIFICIAL INTELLIGENCE FOR EFFECTIVE HEALTHCARE INSURANCE PLANS
Authors:   Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia, RABRENOVIC Mihajlo , IQBAL Usman ,   Taipei Medical University, Taiwan
Published: March 2021

Big data is a complex noun that marks sets of data in various formats. Th ere are a lot of challenges in dealing with them, including how to store, search, analyze and share them. In this paper, co-authors deal with relation of big data and artifi cial intelligence and eff ective healthcare insurance plans. In the analysis is taken into account that insurance as a business activity is critically connected to managing risk. In the paper is tested hypothesis: the quality of understanding risks in health care insurance is directly connected to the quality of information. Th is subject requires multidisciplinary approach that includes: informatics, legal and organizational science as well as insurance in health care.
PANDEMIJE I POLITIKA OSIGURANjA KROZ VREME
Authors:   European Academy of Science and Arts, Slazburg, Austria, ROHRBACH Wolfgang
Published: March 2021

Th e corona pandemic is incredible and, allegedly, a new phenomenon for many Europeans. Th at is why few people know the history of European pandemics. Th e lack of interest (disinterest) in historical development is due to the misconception of many experts. Preventive care and advances in medicine and technology always require only “looking ahead”. Th is (future-oriented) advanced way of thinking and acting meant that any disease that has epidemic proportions can, in the shortest possible time, be “defeated”. However, history shows that in Europe, from the Middle Ages until today, not a century has passed without epidemics or pandemics, and that signifi cant lessons and conclusions for the future could be drawn from any such crisis. Since the 18th century, development has tended more and more towards an insurance-oriented health and social policy, which in the 19th century was called insurance policy. By combining traditional experience with new or modifi ed concepts based on the principle of “preserving tradition, shaping the future”, the insurance industry can adapt to the new requirements of health and social policy, even in a crisis caused by the coronavirus. In this case, there is digitization, with the help of which it is possible to network with new studies and data, in order to improve quality.
EU PRAVILA TRŽIŠNOG PONAŠANjA U PRAKSI – TEMATSKI IZVEŠTAJ EVROPSKE AGENCIJE ZA NADZOR OSIGURANjA I PENZIONIH FONDOVA O PUTNOM OSIGURANjU
Authors: Filipovic Nikola
Published: March 2021

In 2019 EIOPA published the fi rst Th ematic Report, followed by the warning to the insurance industry regarding complaince with the IDD rules in the travel insurane sector. Тhe paper analyzes thematic report as concept, methodology and approach of EIOPA to thematic reports, and points out key complaince requirements from the war- ning EIOPA communicated to the insurance industry;
Kepemilikan dan Pengolahan Tanah dalam Perspektif Hukum Tanah Adat
Authors: Tehupiory Aarce , APHA Journal Manager
Published: March 2021

Studi ini bertujuan untuk menganalisis kepemilikan dan pengolahan tanah dan memahami rasa keadilan bagi masyarakat adat dari perspektif Hukum Tanah Adat. Kajian ini menggunakan pendekatan konseptual dalam memahami realitas yang dikaji. Dalam konsep ilmu hukum adat mengenai tanah adalah komunalistik religious, yang memandang bahwa masyarakat Indonesia selalu mengutamakan dan mendahulukan kepentingan masyarakat. Hasil kajian menunjukkan bahwa (1) eksistensi tanah ulayat diakui dalam ketentuan beberapa peraturan perundangan sepanjang eksistensinya masih ada; (2) lembaga adat dapat memberikan rekomendasi atas tanah untuk setiap pengolaan tanah agar keberadaan dan perlindungan terhadap hak ulayat dan masyarakat hukum adat dapat memberikan keadilan, kepastian hukum, perlindungan hukum bagi masyarakat adat dengan dibuat peraturan khusus bagi keperluan masyarakat daerah tersebut dalam penyelesaian sengketa tanah ulayat dengan demikian dapat mengakomodasi keanekaragaman ketentuan hukum adat setempat yang merupakan bagian hukum tanah nasional. Studi ini merekomendasikan bahwa peran pemerintah daerah adalah sebagai fasilitator dan koordinator pembuat kebijakan, berkenaan dengan keberadaan tanah masyarakat, dengan prinsip penghormatan terhadap hak asasi manusia dan prinsip-prinsip hukum negara.
Penyelesaian Sengketa pada Suku Osing
Authors: Al Arif F M. Noor Fajar , Hamidi Jazim , APHA Journal Manager
Published: March 2021

Penelitian ini bertujuan untuk menggambarkan fenomena hukum dan cara penyelesaian sengketa di Suku Osing. Suku Osing adalah suku yang sudah beradaptasi dengan teknologi dan kehidupan modern. Penelitian ini masuk dalam jenis penelitian kualitatif yang bersifat deskriptif. Jenis penelitian deskripsi yang digunakan adalah metode survei. Dalam mengumpulkan data digunakan metode wawancara dialogik. Wawancara dilakukan secara informal terhadap 3 (tiga) orang yang dianggap mengetahui permasalahan dan konsidi Suku Osing yang terbaru yang akan diteliti. Hasil dari penelitian ini menunjukan bahwa Suku Osing hidup rukun, berdampingan dan masih mempertahankan hukum adatnya. Suku Osing walaupun sudah berinteraksi dengan teknologi dan dunia modern tetapi dalam penyelesaian sengketa/perselisihan lebih mengutamakan hukum adat dibandingkan dengan hukum negara. Penyelesaian sengketa di Suku Osing terkesan tidak tertata dengan baik dalam hal kelembagaan. Oleh karena itu warga Suku Osing sebaiknya mengembalikan fungsi Lembaga Adat Masyarakat Osing Kemiren (LAMUK) tidak hanya sebagai Lembaga konsultasi untuk melakukan ritual tetapi juga sebagai lembaga penyelesaianian sengketa karena dengan berfungsinya LAMUK akan menjadi salah satu ciri khas Suku Osing dalam ranah hukum.
Shewanella algae: an emerging causative agent for ulcer disease in freshwater-farmed American eel Anguilla rostrata
Authors: Wang Huicong , Gu Ying , Chen Jun , Cao Haipeng
Published: March 2021

Ulcer disease has resulted in substantial economic losses in eel aquaculture. Yet only scarce information is available on Shewanella algae as a possible causal agent for this disease. In this study, a virulent strain, temporarily named MY, was isolated from diseased American eel, Anguilla rostrata, suffering from ulcer disease and was identified as S. algae through molecular and phenotypic methods. A phylogenetic tree was constructed to examine MY and compare it to other known isolates. Besides, isolate MY has exhibited susceptibility to aminoglycosides and sulfonamides drugs for veterinary uses in aquaculture, as revealed when screened against a range of conventional antibiotics. To the best of our knowledge, this is the first report of ulcer disease caused by S. algae in American eel.
A representação das artes nos contos de Clarice Lispector
Authors: Guerini Andreia , Sales Antonia
Published: March 2021

Clarice Lispector is a multifaceted writer, who excelled in narrative forms. Novels, short stories and chronicles are some of the modalities used by the skilled author. Based mainly on the considerations of Oliveira (2019) on art in the fiction of Clarice Lispector and the “pictorial description”, proposed by Louvel (2006), this article aims to present and analyze the presence of the arts in her stories, published in Todos os Contos (2016), organized by Benjamin Moser. The question that permeates the discussion is: how do the arts appear and how are they represented in Clarice Lispector's short stories? And how does it materialize in stylistic procedures? After analysing the selected corpus, we can say that Clarice Lispector uses procedures such as ekphrastic description, synesthesia and hypotypes to highlight the most varied artistic manifestations through countless references to music, dance, cinema, painting, sculpture, among others, to point that these elements are (co)adjuvant to the singular Clarician narrative.
Antibacterial Activities of Pseudomonas orientalis APD 16 Isolate Sponge-Associated Aplysina sp. from Enggano Island Against Escherichia coli and Staphylococcus aureus
Authors: Wibowo Risky Hadi
Published: March 2021

Sponge is one of the invertebrates from the Porifera phylum. Sponge bodies have structural complexity with different cell layers. The sponge has many pores (ostium) on the surface of their body as a filter feeder. Sponge is recognized as organisms that have the potential because they can produce metabolites. Secondary metabolites produced by sponges are the result of the association of sponges with bacteria. The sponge used in this study is the Aplysina sp. sponge collected from Enggano island, Bengkulu Province. Aplysina sp. sponge is known to contain metabolites with antibacterial, antifungal and cytotoxic activity on cancer cells. This study aims to identify of potential isolate associated with Aplysina sp. sponge collected from Enggano island. Isolation of bacteria from Aplysina sp. sponge using Sea Water Complete (SWC) media. The isolate was screened by antagonistic test, morphological characters, Gram-staining, biochemical test and molecular identification. Based on the antagonistic test, APD 16 isolate could inhibit Escherichia coli and Staphylococcus aureus in Vitro. APD 16 isolate was identified molecularly using of 16S rRNAgenes analysis and it genetically close with Pseudomonas orientalis.
Aspects of Pareto distributions
Authors: Fellman Johan
Published: March 2021

Different skew models, such as the lognormal and the Pareto functions, have been proposed as suitable descriptions of income distribution. Specific distributions are usually applied in empirical investigations. It is a common opinion that the Pareto curve often provides an adequate description of higher incomes. Recently, double Pareto distributions that obey the power law in both the upper and lower tails have been suggested to reflect a general distribution of personal income. In this study, the literature concerning double Pareto models is presented and the model is applied to Finnish income data.

JEL classification numbers: I32.
Keywords: Maximum likelihood estimate, Method of moments, Bayesian method, Mean Squared Error, Lognormal, double Pareto, Coefficient of determination, survival function, Geometric Brownian motion.
Shifting the Semangat: Parallelism in the Central Indonesian Mantra
Authors: Hadzantonis Michael
Published: March 2021

The Javanese mantra, is a communicative act, and a spiritual dialogue. During the mantra ritual, the shaman Orang Pinter and supplicant receiving the intervention select become equal agents, as they intervene for change in the cultural and spiritual disposition of the supplicant. But in this paper. The presentation discusses ethnographic work over 10 years during which over 1500 mantras were documented throughout central to east Java, Indonesia, To effect the documentation process, I engaged with a range of communities and individuals throughout Java, that is, Yogyakarta, Solo, Surabaya, Alas Purwo, Salatiga, Bali, and other localities, Spiritual interventions were witnessed, and we suggest religious affiliation tells only part of the story. Drawing on frameworks of symbolic interactionism, and phenomenological nominalism, the synopsis discusses how a poetic discourse analysis of mantras can describe a system employed by these shamans and the supplicants to discursively facilitate the spiritual process, by altering the dissociative state of the supplicant. The talk concludes by presenting a model for the mantra in Java, and possibly in other global regions. Within this model, several overlapping processes mediate the drawing on cultural symbolisms, and overlap in strategic designs, to to effect change in the supplicant. The paper draws on work by Rebecca Seligman, who has conducted similar ethnographic and theoretical work in the South American context.
Exploring Intercultural Interaction: The Use of Semiotic Resources in Meaning-Making Processes
Authors:   International Islamic University Malaysia, Malaysia, Abdullah Nur Nabilah , Sahar Rafidah ,   International Islamic University Malaysia, Malaysia
Published: March 2021

Intercultural communication refers to interaction between speakers of different backgrounds, such as different linguistic and cultural origins (Kim 2001). Interaction in face-to face situations has demonstrated that spoken language involves both verbal and semiotic resources for social action. Semiotic resources that include use of talk, gestures, eye gaze and other nonverbal cues can convey semantic content and can become a crucial point in conversation (Hazel et al. 2014). Drawing on a Aonversation Analysis (CA) approach, we explore how participants employed semiotic resources in word searches activities in an intercultural context. Word searches are moments in interaction when a speaker’s turn is temporarily ceased as the speaker displays difficulty in searching for appropriate linguistic items so as to formulate the talk (Schegloff et al. 1977; Kurhila 2006). In this study, naturally occurring interactions in a multilingual setting were video recorded. The participants were Asian university students with different language backgrounds. The findings suggest that multilingual participants mutually collaborate by utilizing verbal affordances, gaze, gesture and other nonverbal cues as useful semiotic resources in the meaning-making process, and thus resolving word search impediments to facilitate intercultural interaction.
Perception And Metaphorical Smell: A Malay Manuscript Study (Petua Membina Rumah) as an Asian Text
Authors:   Universiti Pendidikan Sultan Idris, Malaysia, Zaini Muhamad Fadzllah , Saruddin Anida ,   Universiti Pendidikan Sultan Idris, Malaysia, Muhammad Mazura Mastura ,   Universiti Pendidikan Sultan Idris, Malaysia, Abu Bakar Siti Saniah ,   Universiti Pendidikan Sultan Idris, Malaysia
Published: March 2021

Scholars of architecture have at times recorded sense of smell metaphors in the site selection processes of Malay houses. This has been described in several manuscripts within discourses of Tips of Building a Home (Petua Membina Rumah). This paper analyses smell metaphors using the Conceptual Metaphor Theory (CMT). The theoretical framework is based on a corpus, which generates three sets of manuscript data, namely MSS741, MSS1521 and Tajul Muluk, to access the Keyword In Context (KWIC) of bau (smell) and baunya (its smell). This paper uses a qualitative study design around a Malay manuscript. Three main findings emerged from this paper. First, the existence of the metaphor of ‘smell’ contained in the Malay manuscripts was evident. Secondly, the conceptual metaphor was formed according to domain structures such as smell, sound, touch, taste, vision and spirituality. Third, the metaphor of ‘smell’ aligns with feeling, which suggests that humans can use the tongue to sense odours. This study thus becomes significant in explaining the ways in which the concept of smell is linguistically coded in the Malay language and attempts to present elements of Malay wisdom based on the ‘smell’ metaphors.
English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers
Authors:   Institut Teknologi Bandung, Indonesia, Kurniasih Nia , Nurhayati Iis Kurnia ,   Telkom University, Indonesia, Lestari Puji Audina ,   Institut Teknologi Bandung, Indonesia
Published: March 2021

The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
An Analysis of Indian English News Headlines
Authors:   Indian Institute of Technology, BHU, India, Roy Samapika , Sukhada  ,   Indian Institute of Technology, BHU, India, Singh Anil Kr. ,   Indian Institute of Technology, BHU, India
Published: March 2021

News Headlines (NHs) are of the most creative uses of natural languages in a media text. An NH is the frontline of a news article. Specific characteristics make NHs standout: for instance, article omission, use of active verbs, dropping the copula to save space and to attract the reader’s attention to the most significant words, etc. Some research has been done on linguistic analysis of British English NH, Hindi-Urdu NHs, but hardly any work has been conducted on IndENH. This paper attempts to analyze Indian English newspaper headlines (IndENH), and aims to contribute to the accuracy of News Headline parsing. This study determines the linguistic features of the IndENH, to improve the quality of the parsed output of NHs. This paper covers sentence construction, tense, punctuation marks, metaphors, etc. for linguistic analysis.
Narrative Constitution of Identities and Profiles of Multinational Corporations of China: A Case Study
Authors:   Universiti Putra Malaysia, Malaysia, Li Wang ,   Fuyang Normal University, China, Lay Hoon Ang ,   Universiti Putra Malaysia, Malaysia, Rashid Sabariah Md ,   Universiti Putra Malaysia, Malaysia, Abdul Halim Hazlina ,   Universiti Putra Malaysia, Malaysia
Published: March 2021

Under the context of the ‘Trade War,’ Chinese multinational corporations are experiencing difficulty in overseas markets due to retarded globalization. Therefore, they have become increasingly aware of the significance of presenting themselves to foreign markets through ‘telling good stories.’ Narratives in these contexts are reframed from Chinese into English corporate profiles of these multinational corporations, so as to present the corporate identities of these corporations as more acceptable to target foreign stakeholders. This paper purports to investigate how profiles of Chinese corporations in the domestic market are reframed for overseas markets. Tthis paper thus creates a case study of English corporate identities of the corporate profiles of the CRRC (China Railway Rolling Stock Corporation), the world’s largest supplier of rail transit equipment. A combination of content analysis and thematic analysis is used in the data analysis. Narrative reframing strategies from source to the target texts are examined and analyzed by content analysis. Thematic analysis is employed for identifying the corporate identities constructed through this data.
Subtitle Translation Strategies of Dish Name in the Chinese Documentary-A Bite of China 1
Authors:   Universiti Putra Malaysia, Malaysia, Qi Zhang , Lay Hoon Ang ,   Universiti Putra Malaysia, Malaysia
Published: March 2021

With the implementation of “go globally” strategy of Chinese culture, a large number of Chinese films and TV programs have been produced to go abroad. As a medium and carrier of cultural communication, the quality of documentary subtitle translation determines whether Chinese culture can be appropriately disseminated or not. This paper aims to investigate the translation strategies of culture-specific items with special focus on name of dishes. The object of study in this paper is A Bite of China 1 produced by CCTV in 2012, which is not only about Chinese foods but also geography, local customs and dietary habit. Firstly, by using comparative approach, the linguistic characteristics are discussed to identify the similarities and differences between source and translated dish names. Then the translation strategies for dish name are examined. Next, such factors affecting translation strategies as cultural ideology is analyzed. The objective of this paper is to study what translation strategies are possibly adopted when translating Chinese dish name into English in the documentary. The findings show that in the process of dish name translation of Chinese documentaries, domestication and foreignization are two frequently used strategies which is complementary to each other.
Metaphors of Turtle Dove Physical Characteristics in a Javanese Community: A Preliminary Study
Authors:   Universitas Gadjah Mada, Indonesia, Wijana I Dewa Putu
Published: March 2021

The Turtle dove (Javanese: perkutut) is one of most popular pets of the Javanese people. Here, they aim to have high quality turtle doves, either in the way that it chirps or in the luck that it may bring. The selection process is quite complex and extensive, one method of which is to carefully observe the physical characteristics of the bird. Accordingly, the community of turtle dove fans and experts has become enriched with a variety of turtle dove registers (words, phrases, idioms, etc.), many of which are metaphorical. This paper intends to study the metaphorical expressions used by the Javanese to compare the body characteristics of turtle doves with various natural and mythical realities surrounding the doves. The study will focus on how Javanese people associate the shapes of turtle dove body parts (the target domain) and natural objects used as a comparison (the source domain) for yielding metaphorical names of the turtle dove, either for obtaining a high quality sound or magical powers that the animal can bring to its owner.
Rise and Decline of Languages: A Struggle for Survival
Authors:   Osmania University, India, Timiri Sai Chandra Mouli
Published: March 2021

Shifts in language presence are often predicated on the political and economic power of its users, where power level correlates with the longevity of the language. Further, during language contact, any resistance between the communities may lead to political and social conflict. The dominant language usually prevails, subjugating the weaker speech communities to the point where they adapt in various ways, processes which effect hegemonies. Language contact also motivates bilingualism, which takes effect over years. This paper suggests that, observing colonization through certain Asian countries, and centrally India, phonological influences have become conspicuous. Postcolonial contexts have selected language identities to assert local linguistic and sociocultural identities through specifying phonetic uniqueness. The study notes that economic trends alter this process, as do political factors. The study investigates how the role of English as an official language and lingua franca in India predicates the selection of certain phonetic patterns so as to legitimize identities of language communities. As such, Indian Englishes have developed their own unique varieties of language, through this process.
Migration, Language, Identity: The Journey of Meixian Hakkas from Calcutta to Vienna
Authors:   University of Graz, Austria, Vollmann Ralf , Soon Tek Wooi ,   University of Graz, Austria
Published: March 2021

Hakkas from Meizhou who migrated to Calcutta established suc¬cessful businesses, and then, in the 1970s to the 1990s, moved on to settle in Vienna (and Toronto). Prac¬ticing a closed-group life both in Vienna and across continents, the Hakkas preserved their lan¬gua¬ge and culture while adapting both to India and Austria in various ways. In a series of open interviews with Vienna-based Hakkas, questions of identity and the preservation of a minority culture are raised. In dependence to age, the consultants have very different personal identities behind a shared social identity of being ‘Indian Hak¬ka¬s,’ which is, however, mostly borne out of practical considerations of mutual support and certain cultural practices. As mi¬grants, they can profit from close friendship and loyalty between group members, sharing the same pro¬fes¬sions, marrying inside the group, and speaking their own language. Questions of identity are most¬ly relevant for the younger generation which has to deal with a confusingly layered familial iden¬tity.
Japanese Animation: Its Effect on Malaysian Undergraduate Students
Authors:   Universiti Malaysia Sarawak, Malaysia, Paee Rokiah , Mamat Roslina ,   Universiti Putra Malaysia, Malaysia, Abdul Rashid Roswati ,   Universiti Malaysia Terengganu, Malaysia
Published: March 2021

Japanese animation or anime is one of the most popular and well-received types of Japanese popular cultures, translated into various languages, rendering these globally renowned. A plethora of studies has shown that interest in anime has led students to start learning the Japanese language. However, to date, studies examining the influence of anime consumption on Japanese language students, particularly in Malaysian contexts, are scarce. The present study aims to identify the effect of anime consumption on Malaysian undergraduates who enrolled in beginner Japanese language courses at three public universities in Malaysia. A total of 150 undergraduate students who are interested in anime participated in this study. The data was collected using an online survey and was coded and categorized by themes. The data revealed that most students are influenced by the characters, settings, and storylines of anime. The main positive effects are; broadening their knowledge on Japan and its culture, deepening their interest on Japanese language, strengthening relationships with family members and friends, releasing stress, instilling positive moral values and enhancing imagination and creativity. However, poor time management, negative moral values, negative emotion, antisocial behavior, escapism and buying characters’ goods are mentioned as the main adverse effects. The results of this study gave insightful perspectives to those working in Japanese language and cultural pedagogies.
A Study on Images of Food in Bian Cheng
Authors:   Universiti Putra Malaysia, Malaysia, Xiaohui Guo ,   Neijiang Normal University, China, Lay Hoon Ang ,   Universiti Putra Malaysia, Malaysia, Md Rashid Sabariah Hj ,   Universiti Putra Malaysia, Malaysia, Hiong Ser Wue ,   Universiti Putra Malaysia, Malaysia
Published: March 2021

As one of the important representative works of Chinese Modern Literature, Bian Cheng (Border Town, in English) consists of folklore of different categories which reflect the life of Chinese people seeming to live in Shangri-la. Image is ‘words to present ideas’ of an author. The images of folklore in Bian Cheng are its author’s idea on life of Chinese people. Food belongs to material folklore. It is important to present the images of food for better understanding Chinese people’s life. This descriptive study focuses on the presentation of the images related to food in Bian Cheng. The image is identified by figures of speech and tied images. The findings show that the images of food mirror Chinese life in terms of priorities on food, marriage, individual propensity for food, history and customs.
The Impact of Children’s You Tube Videos on English Language Socialization and Acquisition in Indonesia
Authors:   Universitas Airlangga, Indonesia, Hamida Layli
Published: March 2021

This study aims at describing how the use of English on youtube videos play a significant role in the socialization and acquisition of the language for children in Indonesia. It particularly focuses on the depiction of how the media serve a platform for children’s English language development and socialization and whether parents or other adults’ accommodation reinforces or counteracts the language. Ethnographic interviews were conducted on five middle class parents with children of 3-5 years of age so as to collect information on children and parents’ everyday practices with the media. The findings suggest that parents’ beliefs and ideologies on foreign language socialization as well as their English proficiency lead to their primary support for English. Their everyday media consumption and communication practices with children show how arenas provided by parents have turned into an assumed form of scaffolding in the way that children reflect on the language collected from the media. The research indicates that global practices of English on the internet intersect with local practices of language socialization.
Socilaization through Sign Language for Deaf Children in Early School Years in Light of Communication Theory
Authors:   Institute of Linguistics, Vietnam Academy of Social Sciences, Vietnam, Do Thi Hien , Nguyen Thi Thanh Thuy ,   Hanoi University of Culture, Vietnam
Published: March 2021

Like the impact of natural language on normal children, sign language plays an important role in the comprehensive development of deaf children. Deaf children also use sign language to think, communicate and socialize. So how do we teach deaf children sign language? Is teaching sign language to deaf children the same as teaching language for normal children? In this article, considering the situation of many deaf children in the first grade who have few language skills and limited communicative competence, we discuss the factors affecting language teaching in these environments. Furthermore, we propose games which may enhance their language skills, and to assist them to develop and improve the quality of life, and thus to integrate into larger society.
A Study of the Cultural Characteristics of Chinese College Students Using Cyber Language
Authors:   Beijing Normal University, P. R. China, Hong Shuang
Published: March 2021

With the development of internet and the increase of internet users, cyber language develops rapidly. Cyber language as a kind of social dialects, which application and development can reflect cultural characteristics of the netizens. College students as young netizens are one of main creators and users of cyber language. Through the investigation of cyber language using among college students, the cultural characteristics of this group can be explored.