bluuebunny/crossref_metadata_2025 huggingface dataset:
Research on Determinants and Potential of Goods Trade between China and ASEAN Countries under “the Belt and Road” Initiative
Authors: Shi Xiaomeng , Wang Lian
Published: July 2022

The trade between China and ASEAN countries has been very close since ancient times. Taking China and ASEAN countries as research objects, this paper analyzes the current situation and changing trend of China's and ASEAN countries' trade in goods based on the import and export data of both sides from 2001 to 2018. By using the trade gravity model, this paper empirically analyzes the determinants of trade in goods between China and ASEAN countries, and further calculates the trade potential of goods between China and ASEAN countries. The empirical results show that the GDP of China and ASEAN countries has a positive impact on bilateral trade, while the geographical distance between trading countries has a negative impact on bilateral trade. In terms of trade potential, China's trade in goods with more than half of the ASEAN countries still has a huge potential for expansion and a broad prospect for trade in goods.
Impact mechanism of carbon emission trading pilot policy on green total factor productivity——Empirical research based on the double difference model
Authors: Ge Kun , Bao Yidan
Published: July 2022

This paper uses the panel data of 30 provinces and cities in China from 2008 to 2018, adopts the double-difference method and the mediation effect model to empirically evaluate the carbon emission reduction effect of the carbon emission trading pilot policy, and demonstrates that the specific impact mechanism of carbon emission trading pilot policy to improve green total factor productivity The study found that the carbon emission trading pilot policy promotes carbon emission reduction in regional industries through cost-benefit mechanisms, market mechanisms, and technological innovation mechanisms, thereby improving green total factor productivity; Corporate green technology innovation is the key way to promote carbon emission reduction and low-carbon development. , and the introduction of high-quality human capital can enhance the concept of green development for enterprises; the role of financial products such as green credit and green finance in serving green development has yet to be explored, and the foreign investment in the field of green development needs to be guided. Finally, it is concluded that the implementation of the pilot policy should uphold the principle of combining the government's macro-control and market-determining mechanism, play the key role of technological innovation, and formulate differentiated policies.
A literature review of supply chain development: Evidence from agricultural industry
Authors: Cao Tian , Xie Hongyu
Published: July 2022

In the context of the increasing demand for safety and quality of fresh produce, currently two major supply chain models for agricultural products are analyzed (E-commerce Platforms and Agricultural-Supermarket jointing model) and thus a dual-channel agricultural supply chain is proposed by combining the advantages of both. First of all, this paper analyzes the characteristics of different agricultural-supermarket jointing models in the United States, Japan and China, and at the same time compares the advanced agricultural products circulation models in the United States and Japan, puts forward the shortcomings of agricultural-supermarket jointing models in China, and makes suggestions for its future development, then analyze several current e-commerce operation models of fresh produce in China and point out the advantages and disadvantages of e-commerce platforms. Finally, using the case study of Freshippo, we further demonstrate that the dual-channel model plays a huge role in fresh produce.
Comprehensive budget management under Financial Sharing Mode
Authors: Yao Sun
Published: July 2022

China's economy is in the stage of rapid development. In order to improve financial management, many enterprises begin to adopt the financial sharing model. Although this model provides a strong driving force for the development of enterprises, a series of problems are still inevitable when implementing the financial sharing model.
Research on the Brands Marketing Strategy of Chanel
Authors: Sun Chang
Published: July 2022

Chanel is in the upper-middle class of luxury brands. Chanel’s brand values include humanity, uniqueness, and inclusiveness. And it has a long history, which is important to show the female’s power. Moreover, it has created many successful marketing cases, such as Chanel No. 5 perfume’s marketing. But in the current epidemic, Chanel’s interests are affected. This paper will mainly analyze the main marketing strategy of the world’s top luxury brand Chanel, including its product strategy, promotion strategy, distribution strategy, and so on. Then find out its shortcomings and provide solutions for them. These can help Chanel to search for better development during the epidemic period. Additionally, this paper will mainly analyze customers’ perspectives, closer to their deep needs.
Research hotspots and development trend of green marketing in China from 1993 to 2021: knowledge graph analysis based on Citespace
Authors: Pei Niu
Published: July 2022

As the whole world enters the era of environmental protection, the green revolution has brought vitality to enterprises and society. Carrying out green marketing, producing green products and setting up green marketing concepts are the hot topics of academic interest, and also a great opportunity for enterprises. Using the visual analysis software citespace, draw the corresponding knowledge map, carry out corresponding quantitative research on domestic green marketing research, and analyze the knowledge structure and evolution pattern of green marketing research in China from a bibliographic perspective. The results of the study show that there is little cooperation between authors and institutions in the field of green marketing, . The research themes are mainly distributed in green marketing, eco-marketing, low carbon economy, green consumption, green products and other aspects, among which "green marketing" is the biggest node of continuous attention. Future research should focus on the application and promotion of green marketing in agricultural products, and at the same time, strengthen the connection and cooperation between authors and institutions, broaden the breadth and depth of research, and study the development and application of green marketing through more literature.
The Impacts of the Board of Directors in a Company
Authors: Hu Wenxiao
Published: July 2022

It is acknowledged that the existence of the board of directors is essential. The board of directors is a group jointly appointed by all members of the company. It is responsible for supervising and managing the work of senior managers in the management of the company, to protect and realize the interests of shareholders. Therefore, the role of the board of directors deserves to be investigated. This paper will analyze several examples of board governance of UK listed companies, and use a small amount of data analysis to illustrate the positive and negative role of the board of directors in corporate governance.
The Effect of Government Subsidies on The Teal Activity of Firms: Evidence from Chinese Listed Firms
Authors: Jia Chunyan
Published: July 2022

We examine the effect of subsidies on the real activity of firms using a panel of Chinese listed firms from 2008 to 2013. Employing the Propensity Score Matching method (PSM) and Differences in Differences method (DID), the study showed that government subsidies were not only highly effective at promoting investment and job creation, but they enhanced short-term productive efficiency of firms. Meanwhile, we find that there was significant cross-sectional variation in firms’ response to subsidies, and non-state-owned firms (non-SOEs) benefited more from subsidies than state-owned enterprises (SOEs) in the short term.
A Case Study of Costco: from Business and Financial Perspective
Authors: Li Xinyu
Published: July 2022

Costco is one of the four leading retailers in the world, offering customers a wide range of products at low prices and with high quality. As a low-cost leader, Costco still achieved amazing growth despite the impact of the epidemic. The purpose of this paper is to explore the business model and financial analysis of retailer Costco. This paper adopts the method of case study to discuss Costco's existing business model, strategic and competitive advantages and financial indicators. Provides Costco with a detailed analysis of its business activities relative to industry competitors in order to generate profits and maximize shareholder value. Data is collected from multiple secondary sources to ensure the authenticity of the information. In terms of business model, Costco is significantly affected by the macro environment, mainly due to COVID-19. Secondly, with the rapid economic development, online shopping is becoming more and more popular among young people, so the competition is becoming more and more fierce. Costco shows a flexible business model in its financial analysis. This article provides help for corporate managers, other retailers in the industry and researchers.
Marx’s Critical Ambition and Immanent Critique
Authors: Xiao Mengmeng , Jiang Yi
Published: July 2022

In this paper, we investigate is how critical theorists have carried out Marx’s critical ambition. We examine the meaning of Marx’s aspiration of critique, the approach of immanent critique, and the application of this approach in various realms. Our analysis is based on the literature review of the works of critical theorists who specialize in feminism, labor, neo-colonialism, and other areas. We find that Marx aspired to achieve human emancipation through a type of critique that works within the existing system, rejects predictions and dogmas, and has the potential to transform both the system and the norm. Alternatively, we find that critical theorists have used immanent critiques as the core approach to fulfill Marx’s critical ambition, and this approach has been used in various domains in society, including gender, economic, and intercultural relations. These findings shed light not only on the influence of Marx’s expectation of critique on the core approach of critical theory but also on the ways critical theorists fulfill Marx’s ambition. Our findings provide a theoretical ground for the transformative potential of the ongoing movements that attempt to overthrow certain unjust norms in society. Also, our findings affirm the political efficacy of the participants of these progressive social movements.
The Development from transaction marketing to relationship marketing
Authors: Yu Binfei
Published: July 2022

The marketing trend between the 1950s and 1980s was primarily transactional marketing. But since the 1980s marketing trends have gradually shifted to relationship marketing (Stephen and Robert, 2018). This essay will focus on some of the theories that embodied the marketing transactional paradigm in the early years and the limitations that were discovered in practice. It will also introduce the major changes in the concept of marketing in the 1980s.
Protection of the Rights of Climate Refugees and Pathways to Redress
Authors: Deng Jie , Jiang Yun , Li Yuanyuan
Published: July 2022

Among the many issues brought about by climate change, the issue of climate refugee rights protection is one of the most important focal points. Nevertheless, climate refugees are not included in the definition under international refugee law whose legal status is unclear and whose rights protection faces many challenges. For example, the lack of international legal framework, the lack of clarity on the responsibilities of States, and the limitations of the current protection mechanism of United Nations High Commissioner for Refugee. Therefore, the protection of the rights of climate refugees should be based on existing international law. This should also combine with the protection of international human rights law, establishment of an international convention for the protection of climate refugees, relief fund for climate refugees, and improvement the judicial relief system for climate refugees. Meanwhile, China should also be proactive, actively promote relevant domestic and international legislation, strengthen relevant international special cooperation, and contribute to the protection of the rights of climate refugees.
Is the development of the stock market a barometer of China's economy?
Authors: Wang Jiahao
Published: July 2022

The rise of China and the five-fold increase in the expanse of its stock market over the previous decade has spurred a rising body of research in financial economics on the marketplace. The link between the development of the Chinese stock market and China’s economy has always been an eternal topic. The existing literature has rarely systematically analyzed whether the stock market development is a barometric measure of China's economy. To this end, this paper examines the role of using the Chinese stock market’s development as a barometer of China's economy by studying the relationship between stock price changes in the stock market and China's Industrial Development Index.
Research on the Influence of After-sale Service on Customer Loyalty -- A Case Study of Budget Hotels
Authors: Zhu Lin
Published: July 2022

Customer loyalty is very important to the hotel’s survival and development, so the hotel will maintain and improve customer loyalty in all aspects. The same is true in budget hotels. In this paper, budget hotels were selected as the research object, and college students as the research object, through the way of a questionnaire survey to study how after-sale service affects customer loyalty. In the survey, additional services are used to refer to after-sales services. According to the service quality model, additional services were divided into five aspects: responsiveness, caring, compensatory, reliability, and assurance. Through regression analysis, only caring and assurance of additional services had a positive impact on customer loyalty. Therefore, based on the characteristics of college students, it was suggested that budget hotels should be customized in the design and arrangement of additional services. Evaluate the quality of customized services and make service corrections. At the same time, the influence of selected variables on customer loyalty can be verified in other groups.
The COVID-19 and Dynamics in Cryptocurrencies: An empirical evidence
Authors: Chen Zhuo , Wu Jiayi
Published: July 2022

The coronavirus pandemic occurred in 2019 and caused an impact on cryptocurrencies. This paper focuses on the relation between the return of cryptocurrencies and the new daily confirmed cases of COVID-19 worldwide, taking Bitcoin, Ethereum, and Tether as three examples. It is shown that the new daily cases have a significant influence on Bitcoin and Ethereum. And the short-term impact of new global confirmed cases on Bitcoin is positive, then remains volatile and eventually disappears. The different phenomena show that different cryptocurrencies have reacted differently to the pandemic impact.
The Impact of ‘institution-governance’ configuration on the Ambidextrous innovation of platform enterprises——Qualitative Comparative Analysis based on Fuzzy Set (fsQCA)
Authors: Xie Yujia , Xu Huiyue , Zhou Jiashi , Guo Rong , Jiang Xiaolu , Ruan Yujun
Published: July 2022

Based on the system theory and principal-agent theory, the project choice of China's 95 platform enterprises as the research object, based on the comprehensive analysis of internal and external environment, consider the external institutional factors, internal governance structure optimization, select "system management" because of conditions before the configuration, using the fuzzy qualitative comparative analysis study on causal configuration (fsQCA), Further explore the role and influence mechanism of this conditional configuration in ambidextrous innovation activities of platform enterprises.It is found that board capital in internal governance factor and intellectual property protection in external institutional factor are the core conditions for high exploratory innovation behavior.For high development innovation behavior, the core conditions of high development innovation behavior are ownership concentration degree of internal governance factors, incentive mechanism and tax incentive of external governance factors.
Research on the Chemical Industry during COVID-19 Based on Fama-French Five Factors Model
Authors: Chen Mingyou , Wang Haoyu , Xu Bingbin
Published: July 2022

The COVID-19 outbreak in 2020 has had a significant impact on many industries around the world. Regarding the impact of the epidemic, reasonable pricing of capital assets has an important reference value for investors' investment planning. This study helps investors make more reasonable investment plans by analyzing the changes in the Chemical industry's key factors in the US stock market during the period before and after the epidemic. Fama-French five factors model was adopted, which is effective in asset pricing. The target industry introduced in this research is a chemical that has been developed for decades but also has some new opportunities at the same time. Additionally, multiple linear regression is also performed in the analysis process to obtain the coefficients of five factors in the model. The results suggest that the beta of rm-rf factor changed from 1.065 to 0.909, which means the chemical industry tends to less sensitive to the market. The SMB and CMA factors are basically unchanged, with the HML factor changing from insignificant to significant due to the market's downward trend, while RMW performed in the opposite direction. Therefore, it concludes that investors should prefer to invest in the chemical industry with a smaller market scale and higher price-to-book ratio during COVID-19.
Analysis of Kweichow Moutai's Business Model and Finance
Authors: Huang Zhichun , Lu Boyu , Zhu Yihang
Published: July 2022

Taking Kweichow Moutai company, a successful Chinese baijiu making company, as the research object, this paper introduces the background of China's baijiu industry and studies the reasons for the success of Moutai company through the analysis of its business model and financial data of Moutai company. This paper also analyzes the possible problems in the baijiu market and gives the corresponding solutions from the aspects of national policies and product substitution. Finally, through analysis, this paper concludes that although there may be future problems, Moutai has made the operation of the national company very successful through different business strategies and financial management.
Analysis on Corporate Governance of State-owned Enterprises
Authors: Qiu JiaYi
Published: July 2022

Corporate system has become one of the most important forms of economic organization in the modern enterprise system under the condition of market economy. Whether the corporate governance structure is perfect or not plays a decisive role in the normal operation and development of the economy. So far, the reform of state-owned enterprises has lasted for nearly 40 years, and the reform has made great achievements, but there is still a certain distance from the reform goal. The corporate governance problems of state-owned enterprises lead to the rights of state-owned enterprises cannot be fully realized and guaranteed. The Realistic Dilemma of Corporate Governance in China appears. This paper discusses the market disadvantages in the operation of state-owned property rights, the governance structure of state-owned enterprises, and the existing problems of state-owned enterprises, and how to overcome these disadvantages.
An Analysis on Business Risk of Jingdong and Meituan
Authors: Jiang Xinming , Shi Qi , Yang Xiangzhe
Published: July 2022

The development of the Internet has brought huge market development and expansion opportunities for e-commerce companies, especially the largest e-commerce platform companies in the market today. Therefore, many investors attach great importance to the investment of these firms. This article mainly uses the CAPM model together with other valuation equations to provide valuation data, and then combines realistic factors to evaluate the e-commerce platforms, represented by two B2C self-operated platform e-commerce companies with different service contents, JD and Meituan. Results shows that compared to Jingdong, Meituan has a lower business risk. We will try to elaborate the difference in business risk in terms of these three causes related to target customers: products and services, internal company decisions and the impact of real factors, i.e. COVID-19.  Through the research on the two e-commerce companies’ risk, this article provides implications for investors to have a lucid investment understanding of distinct types of e-commerce platform companies, to make their investment alternatives scientifically.
Analysis of Games Industry during COVID-19 Based on Fama-French Five-factor Model
Authors: Wen Yiming , Yu Xinran
Published: July 2022

Since the 1960s, asset pricing model has become the core research field of modern finance. It has been widely used in financial market, consumption and investment decision-making, monetary policy and even macroeconomic estimation and prediction. Scholars have done a lot of research on the theory and application of CAPM model, and achieved dramatic results. With the improvement of the stock market, CAPM model has gradually lost its convincing explanatory power when describing the relationship between stock return rate and risk. In 1992, Fama and French proposed a three-factor model to enhance the explanatory power of CAPM, and proposed that factors such as the total market value of a company and the book-to-market ratio could better explain the difference of stock returns on the cross section. In 2013, Fama and French improved the original three-factor model by adding profitability factor and investment mode factor to the three-factor model, and proposed a five-factor model, so as to better explain the difference in cross-sectional returns of stocks. COVID-19 caused a big black swan event and the impact is very dramatic that the economy has a huge impact. Therefore, this paper takes the game and entertainment industry as an example. Based on the Fama-french five-factor model and multiple linear regression, the changes of factor coefficients before and after the epidemic are analyzed, and some investment suggestions are given for reference. It is found that because of the emergence and outbreak of COVID-19 the game industry is more sensitive to the fluctuations of the market economy, and small businesses with a high book-to-market ratio are worth investing in.
E-commerce and Live Banding Model: How the Industry Nowadays Profit?
Authors: Yin Jiayi , Zhang Huangyinlin , Zhang Junrong , Zhao Xuan
Published: July 2022

Currently, e-commerce has become one of the very important economic components in various countries. Especially in China, the unique live streaming has been one of the powerful driving forces for the rapid development of trade volume in China's e-commerce industry since the outbreak of the new crown epidemic in 2020. Based on other existing research on the traditional business of e-commerce, this paper provides a comprehensive analysis and discussion of the live banding model, revealing the sharing model and profitability ratio of the live banding industry.
Overview: The Economic Influence and Related Functions Offered of 5th Generation Mobile Network on Animation Industry
Authors: Han Jiaxuan
Published: July 2022

In this paper, writer analyzes the performance in one of the most attention-grabbing worldwide industries under the attachment of the 5G mobile network. Potential elevation in connection toward product supplier and administrator with customers and users and benefit being raised by the network are expressed. Improvements on the comprehensive atmosphere of the Internet are explained with pictures and exact ways. The purpose of the paper is to reveal some practices and expectations toward the further availability of development 5G offers. The potential outcome is overall positive in effectiveness and efficiency, especially the improvement on rendering velocity and definition of animating, saving time spent, and customer experiences. Nonetheless, several risking concerns based on infrastructure management, along with its cost and insurance, still should be taken into account by firms.
The Practical Application of Strategic Management Accounting
Authors: Xu Yujing
Published: July 2022

Reform and innovation, improved performance and efficiency are key ways for companies to progress. With the help of strategic management accounting, the risks brought by uncertainties can be basically solved successfully. In order to solve the current bottlenecks encountered by Chinese enterprises in the development process, this paper conducts a case study of typical domestic enterprises applying SMA management to investigate the current situation and effects of SMA application. At the same time, the paper further analyzes the performance of typical cases based on the economic perspective. The research results show that SMA management method can help enterprises deal with some risks brought by uncertainty factors, and at the same time can effectively improve the performance of enterprises, which is of somewhat important practical significance to the sustainable and healthy development of enterprises.
The Enlightenment of Florasis (Huaxizi) Market Behavior
Authors: Liu Jinfei , Liu Yifan , Zhao Lizheng
Published: July 2022

Florasis (Huaxizi), a Chinese cosmetic brand born in 2017, has experienced 2-3 years of development. In 2020, its sales have exceeded 3 billion yuan, becoming a well-known cosmetic brand in China. Behind the phenomenal explosion of the Florasis brand is the close cooperation of its various production links, which reflects the ability to control the links of the industry chain from brand positioning, brand design, product design, product development and marketing methods. Based on the current situation of China's cosmetics market, this paper takes the emerging brand Florasis as an example, and analyses the reasons for its success and the challenges it faces through Florasis’ marketing strategy. Overall, these results shed light on offering marketing suggestions for similar corporations.
SWOT Analysis of Development Strategy of Idlefish
Authors: Yang Xuan
Published: July 2022

With the rapid development of e-commerce, various e-commerce platforms have emerged, and second-hand e-commerce platforms have become an integral part of people's lives as a derivative of the development of mainstream e-commerce platforms. As a representative platform for second-hand idle goods trading, "Idlefish" has taken a certain market share. This study uses SWOT analysis to analyze Idlefish and proposes strategies to improve the platform's development and core competitiveness in terms of customer trust, product quality assurance and penetration of the sinking market.
Analysis of the Development of IT Outsourcing Companies in The Era of Cloud Computing--Take Infosys as an Example
Authors: Hou Zhengxin
Published: July 2022

With the development of information technology and mobile Internet, especially with the impact of the COVID-19 pandemic, cloud computing, which emphasizes distributed patterns rather than the centralized pattern is gradually known and applied. More and more enterprises have to adopt remote work, which greatly promotes the process of enterprise digital transformation, the digitization is greatly changing the world. The emergence of cloud computing is a huge change in traditional enterprises’ concept and thinking of IT resources. The characteristics of flexibility, innovation, diversity and scale of cloud computing stimulate the innovation vitality of enterprises and promote the development of enterprises. At the same time, the enterprises in the process of digital transformation are faced with various difficulties, therefore, how to choose high quality and efficient enterprise digital transformation method has become an important task for the current enterprise development. This paper takes India’s digital service provider Infosys as an example and analyzes the future development direction of traditional IT outsourcing companies in the current digital environment.
Brand Equity of Charlotte Hornets
Authors: Chen Yizhou , He Bingyang , Liu Yanchen , Weng Stanley
Published: July 2022

Detached from the team after the rebranding. Charlotte Hornets has been back to peoples’ attention. Therefore, this paper intent to study the effects and the factors resulting from this issue and develop market-based resolutions to solve the problem. In this paper, the SWOT analysis and recent research papers were used to understand better the problems Charlotte Hornets is facing. Previous studies indicated a downward trend in fans' attendance at Charlotte Hornets games. However, several advantages of the Charlotte Hornets included that they have a solid financial capability. It is easy for the team to create the nostalgia effect to re-attract fans. Through investigation, the outcomes were that the Charlotte Hornets launched a campaign to get fans excited while strengthening community relations. Ultimately, the study ended with a recommendation on how to improve rebranding and increase the brand equity of the Charlotte Hornets
Study the Importance of Advertising in the Market take Luxury Goods, FMCG,Car Market as An Example
Authors: Sang Dixian , Xiong Siqi , Zhang Wanqi , Lin Yafeng
Published: July 2022

With the globalization of the economy, the products that people can buy are more and more diverse. No matter what kind of market, advertising, which directly spreads product information, always occupies an important position in the marketing mix. Luxury goods focus on meeting people's psychological needs. Luxury brands need to convey intangible things such as brand culture and value concepts to consumers, and make them pay for the symbolic meaning of the brand. In the automobile market, as a high-consumption product, people choose carefully and often do not buy them multiple times, which makes the car market inactive. At the same time, the fast-selling market is highly substitutable, with high product performance and appearance similarity, and its market competition is increasingly fierce, resulting in consumers becoming less and less sensitive to the promotion of fast-selling products. This paper studies the problem of advertising promoting consumers' purchase desire in three markets in the form of a review. We found that the advertising characteristics of luxury goods, fast-moving consumer goods and automobile markets are based on consumer psychology, and through specific advertising forms or content, as well as high advertising investment, to amplify product characteristics, stimulate consumers' willingness to buy, and increase corporate sales. Finally, the research significance of this paper is to summarize the successful experience of advertising and marketing in the luxury goods, automobiles, and fast-moving consumer goods industries, and provide reference for other industries.
The Pragmatics of Media and Identity Politics
Authors: Zhong Jingyi
Published: July 2022

Politics of identity and social media have essential impacts on the public discourse. Analyzing the use of social media by different groups of people and how it changes people’s identity recognition and linguistic behaviour is essential for scholars to predict the future rhetoric environment of social media and the development of linguistic behaviour. To further understand social media users' self-identity and linguistic behaviour, this study used social research and digital image analysis to find the relationship between people's self-identity and factors affecting their interest perception, moral attitude, cognition, and emotional structure. Individual characters such as gender, age, education background, cultural background, and value orientation are also considered in the analysis. The study found the common social perspective on politics, culture, and public policies to be crippled or even crumbled. Under the catalysis of such division, the use of language makes itself the warm bed for the extreme evolution of confronts of identity interests and opinion contradiction. Therefore, the transformation and integration of diffident perspectives and the possibility of reshaping language communication bring new hope to public culture.
Impact of Higher Education Resources Input on Population Agglomeration: Evidence from China
Authors: Nan Jiang
Published: July 2022

The development of regional economy has always been the research hotspot of economists. The distribution of population is an important factor affecting regional economy. Based on provincial panel data, this paper studies the relationship between higher education resource input and population agglomeration in different provinces. At the same time, the number of health institutions, per capita GDP and urban population ratio are controlled for explanatory variables and binary variables by region. The results show that higher education resources input has a significant positive effect on population agglomeration. From the perspective of the 31 provinces divided into eastern, central and western regions, the higher education resources input in the eastern and central regions has an obvious positive effect on population agglomeration, and the effect in the central region is higher than that in the eastern region. Based on this, the paper puts forward some suggestions, such as paying attention to education equity, promoting the balance of higher education resources, enhancing the independent development ability of higher education in central and western China, improving the matching degree between the specialty setting of higher education and the demand of labor market, and strengthening the policy guidance of employment and entrepreneurship.
Collaborative Analysis and Research on Marketing Risk and Enterprise Growth
Authors: Qin Xiangcheng , Ye Ziqing
Published: July 2022

To measure the level of synergy between marketing analysis and business growth, the existing literature is used to analyse the two perspectives of marketing risk and business growth and explore the possible links between the two based on synergy theory. A marketing management system and a business growth system are developed. The marketing system is based on seven indicators: cash ratio, asset turnover ratio, gearing ratio, current ratio, fixed asset turnover ratio, and higher technology share. The enterprise growth system is based on the growth rate of net asset income, the ratio of main earnings, the synchronization rate of main income and main profit growth, the capital preservation and appreciation rate, and the retention rate of profit retention. Corporate growth is inseparable from deep resource integration, of which marketing risk is a key part and the study of whether there is a link between the two systems of existence through the quantification of indicators and synergistic analysis of the linkage between the two.
Research on the Influencing Factors of Carbon Assurance Disclosure Quality from The Perspective of External Audit Quality
Authors: Chen Hui , Song Zixuan , Zhao Fan
Published: July 2022

To realize the goal of "carbon neutral", enterprises need to carry out the CDP carbon disclosure project and the independent audit carbon assurance under pressure from carbon regulation. Therefore, based on the external audit quality perspective, this paper examines the factors influencing the quality of carbon assurance that are important for the development of carbon assurance market business. Firstly, 58 listed companies with heavy carbon emissions in China are selected as the research objects, and the evaluation index system for DRS companies' carbon guarantee is established. Then, considering the volatility and conflicting properties of the indicators, we use the combination of weighting entropy and the CRITIC method, measuring the driving factor, response factor, and status factor of carbon assurance quality through the TOPSIS method. Moreover, this article establishes a weighted linear regression model to explore the premise of state-owned equity and the degree of portfolio leverage as control variables. Audit quality is significantly and positively correlated with carbon assurance. In addition, State ownership and DCL are positively and negatively correlated with carbon assurance quality, respectively. Finally, this paper puts forward relevant suggestions for accounting firms to develop a perfect carbon assurance process and improve the quality of carbon assurance.
Research on the Impact of Asteroid Mining on Global Equity Based on Entropy Weight Method and Polynomial Regression
Authors: Zhang Yize , Dong Chengjia , Cui Boyu
Published: July 2022

It has been 60 years since humankind first entered outer space. Looking back, aerospace workers have made countless sweat and efforts on the way to visit the universe. In the future, if asteroid mining becomes a reality, the resources and wealth contained in it will be enormous. Only by rational distribution and efficient utilization of resources can we fairly benefit the people of the world. In this paper, we define "global equity" as the negative effect of the degree of discretization of the comprehensive strength index of all countries in the world. The global equity index model is established. The model selects the indicators such as economy, politics, education, military strength, and scientific research investment, obtains the weight by using the entropy weight method, calculates the comprehensive strength index of each country, calculates the standard deviation of the comprehensive strength of each country after interval processing, and then negative processing to obtain the global equity index. Then, we verify the model by region. Finally, a prediction model is established for the scale development of the asteroid mining industry, and it analyzes and calculates the profitability of three types of countries after the exploitation of outer space resources. It is included in the calculation of the national strength index to calculate the global equity index in the base year (2020) and 2034-2039. The least-squares cubic polynomial regression fitting is used to show the future trend of the global equity index intuitively. It is concluded that the development of the space mining industry will deteriorate global equity.
AHP-CRITIC-Based Collaborative Benefit Analysis of Regional Energy and Economic Development
Authors: Li Shuyu , Lei Heng , Duan Jiangpeng
Published: July 2022

With the rapid changes in China's external economic environment, regional energy and economic problems have become increasingly prominent, and the research on the synergy between regional energy and economy has received more and more attention. From the perspective of system analysis, this paper constructs the index system of regional energy and regional economy and uses AHP-CRITIC (Analytic hierarchy process-Criteria Importance Through Intercriteria Correlation) method to calculate the coupling weight of indicators. The ordered model of the two subsystems of regional energy and economy and a composite system synergetic degree model are constructed based on synergy theory. Taking the relevant data on energy and economic development in Shanxi Province from 2010 to 2020 as samples, this research analyzes the synergetic development of regional energy and regional economy in Shanxi Province. The results show that the order degree of regional energy and economic subsystems in Shanxi Province shows an overall upward trend, but the synergy degree of the two systems shows a fluctuating trend of alternating increase and decrease. The stability of the development synergy effect is poor, and it is vulnerable to external environmental impacts. The endogenous synergistic development mechanism has not yet been formed.
Quantitative trading portfolio optimization based on machine learning
Authors: Xia Zixuan , Wang Minxing , Wu Ruoyu , Tian Ruhao , Zhou Jiayi , Chen Zhenming , Xiao Guanjun
Published: July 2022

The capital asset pricing model (CAPM) is to study the quantitative relationship between the expected return rate of assets and risky assets in the securities market. With the development of computer network technology and the trading market, quantitative trading has gradually become a new way of investment. Its essence lies in the decision of trading strategy. This paper obtains the relative price data of the subsequent short-term investment period through the time series method, then uses the PA algorithm in machine learning to update the portfolio and verify the effectiveness of the strategy in the data set. Based on the exchange rate change trend of the US dollar, gold, and bitcoin within five years given in the question, we constructed dynamic portfolio models for the three assets to ensure maximum profits. First, we use the time series model to predict the relative price data of the next period in a continuous trading period. Then, we implement the PA passive attack algorithm by calling the Sklearn package in Python to update the asset components in real-time every day and calculate the average annual return rate in 5 years. Based on the above analysis, we used the ADF unit root to test the stationarity of the time series. Meanwhile, we also carried out a white noise test of time series. The specific test indexes include: According to CAPM's theory, this product has a high yield, with an annual interest rate of 195.849%, which is entirely objective. However, the annual standard deviation reached 0.919164, and the maximum retractable rate exceeded 50%, indicating a sizeable overall risk. Despite this, the composite product's Calmar ratio is 3.556, Sharpe ratio is 2.104623, and its return per unit risk is still high. Compared with other quantitative trading models, this paper combines time series, machine learning, Monte Carlo, and other algorithms to effectively solve the portfolio investment optimization problem of nonlinear time-varying correlation structure among multiple assets. It enriches the results of portfolio investment structure decisions.
Research About Apple’s Marketing Strategy and Consumer Behavior
Authors: Jiang Weihong Justin , Li Ruizhe , Shao Wufei
Published: July 2022

This paper mainly tells how Apple is successful, including how to attract new customers, how to retain old customers, and so on. The reason for choosing this topic for research is to analyze Apple's success and its perfect marketing strategy with the marketing analysis method of Jonah Burger. This paper will use a Questionnaire, Modal analyses, and Data collection to obtain evidence. In the Result section, this paper will use three factors from Jonah Burger's STEPPS: Social Currency, Practical value, and Emotion, to describe Apple's success. Meanwhile, professional market analysis frameworks such as SWOT analysis and Further suggestions and Strategies will be used in the Discussion to analyze the current situation and future of apple’s market. This article will give readers a better understanding of Apple's success and can be used as a reference.
The Strategy for Capsule Hotel Industry in China
Authors: Qiu Shou
Published: July 2022

Affected by the epidemic, the global hotel industry is on the decline, and the discussions on the current hotel market debate and relevant solutions have never stopped. Turning the time back to the early twenty-first century, the first pioneers in China set up capsule hotels after studying and researching the operational model of the Japanese capsule hotel market, and around 2010 they began to test the waters for the market as a whole, but ultimately failed. Now that the Chinese accommodation industry is in several stages, capsule hotels have a great opportunity to establish themselves in the market today, especially during the epidemic, compared to the narrow market and tiny profit margins of a decade ago. This paper intended to develop from a subtle point of view that combines Marketing Mix theory and SWOT analysis to analyze the new industry in the hotel industry-Capsule Hotel. The paper mainly focused on how to use past data to consolidate and promote their position in the hotel industry market according to the special group of Generation Z.
Research on the Operation Modes of Beauty and Fashion KOL on Social Media Platform
Authors: Zhao Haoyu
Published: July 2022

The update of mobile Internet technology has driven the development of social network platforms and we media. As the main audience in the field of beauty and fashion, women are more and more inclined to obtain fashion information through social networks and we media platforms, especially more and more young people sense and release the latest fashion information through new media. Xiaohongshu is a fashion communication platform widely welcomed by Chinese young women in recent years. Taking xiaohongshu as an example, this paper analyzes the data collected by relevant platforms by observing a series of activities displayed on social media platforms, and quotes actual cases to try to summarize two operation modes of beauty fashion KOL, namely content-centered operation mode and IP construction operation mode. This paper believes that clarifying these two operation modes has a certain guiding and enlightening effect on expanding KOL's own fan base. At the same time, this paper is also beneficial to add cases of opinion leaders in the new media era.
Factors Affecting Consumers’ Accommodation in Guilin Resort Hotels under the Epidemic Situation
Authors: Liu Youze
Published: July 2022

From the beginning of 2020 to now, the outbreak and spread of COVID-19 have had a huge impact on China's hotel industry, which is in a period of rising development. The vast majority of hotel enterprises have suffered heavy economic losses under the impact of the epidemic, and the economic development of the hotel industry has fallen into a new dilemma. Among them, Guilin resort hotels because the guests are coming to play on vacation, the occupancy rate is closely related to the number of tourists on vacation, and the business situation is most unsatisfactory. Therefore, the hotel urgently needs to take crisis response measures to alleviate the impact of the epidemic on the hotel operation. The Marketing Mix theory was applied in this paper, and SWOT was also used to analyze the factors that affect consumers' accommodation intention of resort hotels under this particular condition from the background of the COVID-19 outbreak. Given this situation, the corresponding countermeasures and suggestions were put forward for the reference of hotel operators. Due to the sudden outbreak of the epidemic, this paper makes up for the gap in this field of research and lays a foundation for further research.
The Protection of Climate Refugees and Chinese Relief Approach from International Law
Authors: Dai Yani
Published: July 2022

The situation of climate change has become increasingly serious after the industrial revolution due to human activities and the influence of factors such as the Earth's own temperature changes. Despite international efforts to combat climate change, the number of climate refugees generated by the dramatic effects of climate change continues to grow. The issue of climate governance is also becoming a serious international challenge. These situations have not only caused the destruction of the earth's environment, but also have also brought about a humanitarian disaster for humanity. Based on the actions China has taken in recent years in relation to global climate governance, this essay analyses how China can help climate refugees and protect the planet's climatic environment, both on its own and on an international level. This essay hopes that China will contribute "Chinese wisdom" and "Chinese solutions" to the problems of climate governance and climate refugee relief.