bluuebunny/crossref_metadata_2025 huggingface dataset:
Relying on the National Mobile Disaster Hospital as a business continuity strategy in the aftermath of a tornado: The Louisville experience
Authors: Kearns Randy D. , Stringer Lew , Craig James , Godette-Crawford Regina , Black Paul S. , Andra David L. , Winslow James
Published: July 2024

On 28th April, 2014, a tornado left much of Louisville, MS and the local hospital, Winston Medical Center, in ruin. In the USA, temporary hospital solutions have been used to augment the mainstream healthcare system since the American Civil War. As memories fade, however, the necessary readiness for a temporary hospital also fades, at times leaving a patchwork of resources either underfunded or abandoned. With the creation of the Hospital Preparedness Program, several temporary hospital solutions were created in various states across the USA. In the present case, Mississippi and North Carolina resources were used in Louisville in the aftermath of a direct impact that destroyed the hospital and nursing home. In the hours that followed, after lives were saved and patients safely relocated, a frank assessment confirmed the structural loss of the hospital. Local emergency responders, hospital staff, state and federal representatives all rallied with the aim of saving the community’s only hospital. The steps taken in Louisville and the deliberate restoration of these essential services offer a learning opportunity for all involved in healthcare disaster preparedness, response and recovery.
Business-to-business event sponsorship: Generating value through strategy and metrics
Authors: Connolly Kate Phillips , Connolly Aidan
Published: July 2024

Corporate sponsorships of public events—especially sporting events—are nothing new. But in 2010, when Alltech set out to sponsor the World Equestrian Games, it did so through a lens which evaluated the impact of their sponsorship very differently. Although history of corporate sponsorships has shown that it is very difficult to extract meaningful data that can be analysed to determine the return on investment, Alltech was able to accomplish just that. Now, as the company approaches the 2014 World Equestrian Games in Normandy, France, they will again capture data for use in measuring the benefits of this continued sponsorship. This time, however, the aim is to measure direct connections between the company and its end-line clients: farmers. A variety of contact points are planned for the 2014 Games, including experiential marketing on-site and a high-quality advertising campaign. Additionally, there will be a unique campaign to celebrate “unsung heroes” farmers and owners through a social media campaign, intended to build awareness and engagement. Further metrics are tightly focused on relationship development and maximizing the location benefits of the Games. Alltech will apply insights gained from five main lessons learned through the first Games experience, which are discussed in the following article.
Money and customer funds in the world of digital finance: Who really owns what?
Authors: Bossone Biagio
Published: July 2024

This paper addresses the moneyness of fully backed digital currencies issued by the private sector in the form of electronic monies, stablecoins and ‘synthetic’ central bank digital currencies. Are these true monies or are they just services provided by FinTech companies to facilitate the use of funds? Furthermore, who actually owns the funds that back these monies? Distinguishing between money, claims on money, and money claims that eventually become money, this paper compares the development of the above types of digital currencies with bank deposits as these have evolved in the banking practice over the years. The paper points to the apparent inconsistent treatment between issuers of digital currencies and banks as issuers of deposit claims, and indicates how addressing this inconsistency could change the rules that govern the provision of digital currencies, reallocate the responsibilities associated with their issuance and use, and redesign the measures to protect stakeholder rights. The suggested measures call for existing regulations to be revisited in some important respects
The NIST Risk Management Framework: Problems and recommendations
Authors: Maclean Don
Published: July 2024

Cyber security assessment initiatives and frameworks abound in the US government, but their effectiveness is inconsistent. The most important law from which these frameworks and assessments arose is the Federal Information Systems Management Act (FISMA), passed in 2002, and updated as the Federal Information Systems Modernization Act in 2014. The law’s broad scope included a mandate to the US National Institute of Standards and Technology (NIST), charging it to create methods and standards to assess and optimise the cyber security posture of US government agencies. NIST’s flagship methodology, Risk Management Framework (RMF), is comprehensive and fundamentally sound, but years of experience have exposed many flaws — some stemming from lack of proper adoption and execution, some from unintended consequences, and others arising from the relentless pace of innovation in technology. This paper examines the RMF’s weaknesses, and offers recommendations for improvement.
Blockchain and payment systems: What are the benefits and costs?
Authors: Neyer Gene , Geva Benjamin
Published: July 2024

The discussions of how blockchain technologies (blocktech) will disintermediate or transform the payments business continue. To date, the discussion has largely focused on the possibility that, in the near future, the technology could enable a nominally priced, frictionless value transfer process. An examination of the benefits and costs indicates that, at the current level of maturity of technology and legal frameworks, blocktech is not superior to existing mechanisms, except in certain niche circumstances. This, coupled with the lack of viral adoption characterising recent successful adaptations (eg Facebook), indicate that major breakthroughs are required before there is wide adoption of this new paradigm in payment systems.
The future of European financial market infrastructure: A business case for distributed ledger technology?
Authors: Bullmann Dirk , Pinna Andrea
Published: July 2024

Technological innovation in general, and distributed ledger technology (DLT) in particular, could become a game changer in the financial sector. Market infrastructures, which are the backbone of financial markets, need to adequately respond to technological advances and the resulting change in user needs and expectations. This paper discusses the potential impact of DLT on European financial markets and the potential scenarios of DLT adoption. Furthermore, it analyses the Eurosystem’s strategic considerations for the future of its market infrastructure and how change is embraced. Finally, it examines whether DLT could prove to be an integral part of the Eurosystem’s evolving market infrastructure and what other functions of the European Central Bank (ECB) could be affected by market actors adopting DLT.
Preparing expert witness documents to support earthquake affected insurance policy holders in Christchurch, New Zealand
Authors: Chawynski Gregory
Published: July 2024

The Canterbury earthquake series resulted in an unprecedented claim for damages from both home owners and commercial property owners. This has led to a high number of court cases and created a specialised industry within the expert witness profession. The quality of these experts is drawn from all levels within the building industry. These range from builders, construction experts such as project and construction managers, ground penetrating radar practitioners, architects, designers and owners to engineers, including civil, structural and geotechnical, to name but a few. This paper outlines what type of information is reviewed and how this information has been typically documented for the court when reviewing an insured policy holder’s entitlement to either repair or rebuild their building. Expert witnesses are required when settling such claims, as both sides will have a different opinion.
The roles of CSDs in a blockchain environment
Authors: De Meijer Carlo R. W.
Published: July 2024

Blockchain is expected to revolutionise the securities post-trade world. This technology would radically change how securities are maintained and stored by custodians and central securities depositories (CSDs) presently. This could mean that a number of intermediaries in the post-trade area may become obsolete. CSDs, however, are increasingly considering blockchain as enabler of more efficient processing of existing and new services in which they could play a role. In this paper, it will be explained how this blockchain technology will impact the post-trade environment and what (new) roles CSDs are expected to play in the new blockchain environment.
UCITS VI: In practice
Authors: Muller Charles , Braunstein Clara
Published: July 2024

In the context of the work on shadow banking coordinated at a global level by the Financial Stability Board, in 2012 the European Commission (EC) held a consultation entitled ‘Product Rules, Liquidity Management, Depositary, Money Market Funds, Long Term Investments’ to gather the views of stakeholders on a range of topics (regarding especially Undertakings for Collective Investments (UCITS) but also money market funds (MMFs) and long-term investments) that might necessitate a legislative or regulatory update. This consultation was complementary to the guidelines issued by the European Securities and Markets Authority on exchange-traded funds and other UCITS issues and initiated a legislative process that soon was called ‘UCITS VI’ by the industry and is to be seen as part of the EC’s wider strategy to regain investors’ confidence and deepen the integration of financial markets. Although it closely followed issuance of the UCITS V proposal by the EC on 3rd July, 2012, the consultation addressed different issues. UCITS V concentrates on the UCITS depositary regime, remuneration of managers and building up a sanction system, whereas UCITS VI paves the way for several legislative proposals focusing on the following eight areas, which will be looked at in the first part of this paper: eligible assets for UCITS; efficient portfolio management techniques; over-the-counter (OTC) derivatives; extraordinary liquidity management rules; depositary passports; money market funds (MMFs); long-term investments; and UCITS IV updates. Since then, two proposals for regulations already have been issued by the EC: the first on European long-term investment funds on 26th June, 2013, and the second on MMFs on 4th September, 2013. Both are discussed in more detail in the second part of this paper.
Local Area Agreements as a tool for addressing deprivation within UK cities
Authors: Nurse Alexander , Pemberton Simon
Published: July 2024

Despite a plethora of urban regeneration interventions introduced by UK Governments over the last 20 years, variation remains in respect of levels of deprivation that exist within many urban areas. This paper focuses on the extent to which Local Area Agreements (LAAs) — as a new management tool for addressing local needs through collaborative working — are able to identify and respond to such variation in the UK. The research highlights that LAAs’ ‘management by targets’ approach, where localities are required to select, negotiate and implement a relatively small number of centrally driven indicators and outcomes in order to improve performance, may not be fully conducive to addressing variations in levels of deprivation. In turn, the paper compares/contrasts similar approaches elsewhere in the world and, in so doing, draws out a number of wider ‘lessons’ for enhancing innovation and knowledge exchange in urban regeneration management.
Unpredictability in aviation security: How to improve the effectiveness of current security concepts by adding the element of surprise
Authors: Haldimann Urs
Published: July 2024

On the one hand the history of aviation security shows a constant improvement in the quality of security controls as a reaction to incidents that have occurred in the past. However, on the other hand it shows that such measures can be bypassed by insiders who know the security systems that are in place. The insider threat is therefore becoming an increasing concern to the aviation security community and the effectiveness of security measures depends largely on their resisting power against insiders. By adding elements of unpredictability to current security concepts, all actors involved can considerably improve the effectiveness of the system by simply making better use of already available resources. This paper provides background information on the ‘whys’ and ‘hows’ of this concept, called unpredictability in aviation security.
Gentrification and urban design in the urban fabric of Rotterdam
Authors: Stouten Paul
Published: July 2024

In the last decade, urban regeneration, as a combination of urban design and gentrification, has been established in many districts of the city of Rotterdam. The transformation from industrial to post-industrial urban economy concerned neighbourhoods enclosed by former port areas that changed into residential areas and urban facilities. The peninsula, Katendrecht, is part of place-making for new markets of new population groups and requires supporting facilities for flagship projects. This reflects the more general landscape of European urban regeneration. Central and local government and housing associations are aiming to reduce the share of social housing and increase the market sector in collaboration with private developers. Gentrification is launched as an instrument for creating new human urban environments, tackling violence and addressing problems of low quality of life. Although the gentrification strategy results in greater safety and lower crime rates, by contrast socio-spatial divisions occur between the old neighbourhoods and the newly built housing projects. The plans for providing a new human environment, driven by state-led gentrification, will reinforce these socio-spatial divisions.
Downtown regeneration in Clarksdale, USA (‘Birthplace of the Blues’): Lessons for downtowns and high streets
Authors: Henshall John C.
Published: July 2024

Clarksdale is a small city in the state of Mississippi, USA, comprising some 16,000 residents. Once prosperous with a focus on agriculture and manufacturing, the city experienced severe economic changes from the 1940s and 1950s onwards. Industrial decline and loss of jobs, a population with low socio-economic profile in national terms, competition from other cities and towns and out-of-centre developments all contributed to a decline in downtown business activities. Around the turn of the 21st century, however, the seeds of downtown regeneration were planted by long-time local residents and by newcomers attracted by the cultural heritage of the locale and lifestyle opportunities. In essence, the regeneration of the downtown area has focused on the recognition that Clarksdale is the ‘Birthplace of the Blues’, with Blues music playing an essential part in the revitalisation process and building on cultural heritage, creative individuals and community efforts. This paper discusses factors contributing to Clarksdale’s regeneration, together with lessons for other downtowns, high streets, main streets and activity centres.
Visualising customer-centric digital investment performance reports
Authors: Kümmerle Ruth , Wierzbitzki Marc
Published: July 2024

In a purely digital context, investors frequently act on their own perception of the past and the expected performance of their investment. Consequently, ensuring their adequate understanding of investment parameters is of utmost importance for all robo-advisory services. Against this backdrop, this paper structures a digital investment performance report around the main aspects of customer-centricity. The approach adopted is threefold. First, a universal framework of customer-centricity is developed. Second, this framework is used to create ideas for simplified digital tools relying on visualisations of the traditional benchmark reporting, as well as the more recent goal-based reporting mechanisms. Third, these tools are programmed as functional prototypes and tested. The main finding of the tests is that investors seem to need different visual reporting tools, depending on whether positive or negative returns are to be communicated.
Open banking and digital transformation in Italy: The current situation and the challenges ahead
Authors: Fratini Passi Liliana
Published: July 2024

This paper discusses the results of the Global Open Banking Report, released by CBI and PricewaterhouseCoopers in December 2021. Starting with a brief review of the current state of open banking at the global level, the paper switches focus to the European scenario and on the Italian market in particular, highlighting the disruptive nature of open banking, and its potential for significant growth. The study finds that although open banking is still in a development phase in Italy, banks and other players are constantly exploring collaborative initiatives and investing in innovative services that go beyond the traditional banking sector, marking a transition from open banking towards open finance.
Reimagining branding for the new B2B digital marketplace
Authors: Zahay Debra , Schultz Don E. , Kumar Archana
Published: July 2024

As digital technology is increasingly used to facilitate the business-to-business (B2B) buying process, the role of the salesperson in B2B branding appears to be diminishing. Instead of leading sales, marketing and branding conversations, the field sales force now commonly respond to a customer who has used digital technology to replace the information-providing role he or she formerly provided. This paper reviews the literature in B2B branding and suggests a radically different B2B marketing and branding framework to understand and manage the emerging buyer–seller relationships and the issues they raise. Recommendations for the new B2B interactive marketplace are made along with discussions on the reconceptualisation of what B2B brands and branding mean in this new age. A comprehensive research agenda for B2B branding is proposed to meet the challenges of this new marketplace.
Why are open banking models in Europe underperforming?
Authors: Briones De Araluze Gorka K.
Published: July 2024

This study investigates the foundations underpinning open banking models in Europe and identifies levers to improve their performance. Based on a review of the literature, it distinguishes four contexts for open banking: platformisation, data sharing, FinTech and regulation. The users of open banking services are surveyed to determine factors driving adoption and identify those entities that customers trust with their data and funds. The results indicate that the slow adoption of open banking services is in large part due to customers’ poor understanding of such services. The results also show the importance of usefulness and trust in driving adoption. These findings highlight the disproportionate attention being given to service provider infrastructure and the ecosystems of new entrants, and indicate that more consideration should be given to the actual users of open banking frameworks. In response to the findings, the study proposes a roadmap to mitigate the main weaknesses in current open banking models. The conclusions of this study are relevant not only to the development of open banking regulations in other territories, such as the USA and Canada, but also to the extension of data-sharing regulations to non-banking sectors.
Antimicrobial resistance, infection control and planning for pandemics: The importance of knowledge transfer in healthcare resilience and emergency planning
Authors: Cole Jennifer
Published: July 2024

Over the last 70 years, the efficacy, ready availability and relatively low cost of antimicrobial drugs — medicines that kill microorganisms such as bacteria and viruses or inhibit their multiplication, growth and pathogenic action — has led to their considerable overuse. It is estimated that nearly 50 per cent of all antimicrobial use in hospitals is unnecessary or inappropriate1 while in neonatal care, the figure is even higher, with infection confirmed in only five per cent of neonates treated with antibiotics.2 The more antimicrobials are used, the faster the microorganisms they target evolve into new, resistant strains, a natural process of evolution that threatens to undermine the tremendous life-saving potential of these drugs. Antimicrobial resistance (AMR) is a growing concern not only for the healthcare sector3 but also, increasingly, for security and resilience. Pandemic influenza, comparable only to ‘Catastrophic terrorist attacks’ at the top of the UK’s National Risk Register4 may well result from the emergence of a strain that cannot be treated effectively with currently available drugs or from one that quickly develops resistance to the stockpiled countermeasures. Multidrug-resistant tuberculosis impacts on immigration policy, methicillin-resistant Staphylococcus aureus (MRSA), a major cause of hospital-acquired infections is an ongoing challenge for the health sector and the increase in drug-resistant strains of malaria is problematic both in its own right and as an additional consequence of climate change. AMR places a significant burden on international governments and tackling it requires changes to thinking across a number of government departments. In 2011, the Transatlantic Taskforce on Antimicrobial Resistance (TATFAR) published Recommendations for future collaboration between the US and EU1 and both the EU and the UK’s Department of Health have recently developed new AMR strategies and Action Plans. This paper will explore the cross-disciplinary policy challenges that AMR presents and the difficulties that are likely to be faced in implementing the recommendations of the TATFAR report. It will compare and contrast the efficacy of some of the programmes already in place to help reduce or better target the use of antimicrobials and discuss potential areas for further research and development into tackling a growing international problem.
Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram
Authors: Mcdonald Ellie
Published: July 2024

Instagram is not just a brand-marketing tool. This in-depth analysis highlights the power of Instagram storytelling tactics in driving conversions and website traffic for content marketers, exemplified by the successes of global media brands such as the Guardian and Vice. This article explains how both the Guardian and Vice reformat their on-site content offering for mobile to appeal to their Instagram audiences, and also publish episodic series to attract new and existing audiences into regularly ‘tuning in’ to their content in a bid to boost on-platform engagement and on-site traffic. From these strategies, the Guardian has grown 79 per cent in Instagram followers in 12 months, while Vice’s Instagram Stories now sit at a 50 per cent retention rate. Additionally, this article emphasises the effectiveness of combining content strategies with social media strategies, and why it is imperative to be able to distinguish the differences between the two. The article also further educates content marketers on how to build-out a lucrative Instagram strategy and boost return on investment via data and analytics platforms, and campaign optimisation.
Building resilient SMEs: Harnessing large language models for cyber security in Australia
Authors: Kereopa-Yorke Ben
Published: July 2024

The escalating digitalisation of our lives and enterprises has led to a parallel growth in the complexity and frequency of cyberattacks. Small and medium-sized enterprises (SMEs), particularly in Australia, are experiencing increased vulnerability to cyber threats, posing a significant challenge to the nation’s cyber security landscape. Embracing transformative technologies such as artificial intelligence (AI), machine learning (ML) and large language models (LLMs) can potentially strengthen cyber security policies for Australian SMEs. Their practical application, advantages and limitations remain underexplored, however, with prior research mainly focusing on large corporations. This study aims to address this gap by providing a comprehensive understanding of the potential role of LLMs in enhancing cyber security policies for Australian SMEs. Employing a mixed-methods study design, this research includes a literature review, qualitative analysis of SME case studies and a quantitative assessment of LLM performance metrics in cyber security applications. The findings highlight the promising potential of LLMs across various performance criteria, including relevance, accuracy and applicability, although gaps remain in areas such as completeness and clarity. The study underlines the importance of integrating human expertise with LLM technology and refining model development to address these limitations. By proposing a robust conceptual framework guiding the effective adoption of LLMs, this research aims to contribute to a safer and more resilient cyber environment for Australian SMEs, enabling sustainable growth and competitiveness in the digital era.
Understanding the impact of marketing transformation on sales and marketing alignment
Authors: Pal Sandeep
Published: July 2024

It is the digital era and marketing is transforming. Many factors are driving the need for a new approach to sales and marketing alignment in business-to-business (B2B) organisations. Buyers no longer need to rely for information on the salesperson from a company providing the product or solution. They can research and find most of the information online, through social media and peer groups. Various analysts have estimated that about 70 per cent of the purchase cycle is accomplished without sales interaction with vendors. Hence, by the time buyers are ready to engage with a salesperson, preferences have already been established in their minds. The sales cycle is now the buying cycle. In this new world, marketing can play an important role in educating and guiding customers through the buyer journey. For this to happen, B2B organisations need to review the traditional key performance indicators for marketing. This also has implications for sales and marketing alignment. This paper explores the impact of changes on the buy side and sell side that the author has seen, especially over the last five years, and suggests how companies can ride and benefit from this wave via a new integrated sales and marketing approach.
Financing urban regeneration
Authors: Maliphant Andrew
Published: July 2024

This paper presents a perspective on how to raise finance for urban regeneration without the benefit of a standard formula and pot of money provided by central government. Rather than review past government approaches which did provide those things, this paper focuses on key stages in developing a regeneration programme and the finance needed for each: creating a team, leading to the employment of regeneration staff; creating a template, a strategy or masterplan for the regeneration programme; completing tasks, the delivery of individual programme elements or projects. The paper notes several UK funding opportunities to explore for each stage, giving guidance on how to find more information.
Immediate payments: Beyond ubiquity, convenience speed and security paving the road to a cashless society
Authors: Porath Moti
Published: July 2024

The digitisation of payments has transformed how payment transactions can be completed. Customers demand real-time payment capabilities, and the industry is responding to those demands. Around the world, new infrastructures are being launched that allow for the rapid—sometimes instantaneous—transfer of value from one account to another, with certainty and convenience and at a low cost. While this benefits society at large, transaction banks may see an erosion of certain revenue streams. Those that prepare, however, will realise new opportunities as well. Regardless, the global shift to immediate payments shows no signs of abating and will continue to gain momentum in coming years.
Gen Z and the workplace: Can we all get along?
Authors: Jancourt Melissa
Published: July 2024

Born between 1996 and 2012, Gen Z currently accounts for 20 per cent of the US population1 and 32 per cent of the global population, surpassing Millennials in size.2 Characterised as career-focused, hardworking and realistic, Gen Z is the most racially diverse and predicted to be the most highly educated generational cohort in US history.3 While much attention is currently being paid to their predecessors — the Millennials — Gen Z will comprise 30 per cent of the workforce by 2030, making knowledge of their workplace preferences and attitudes vital for corporate real estate (CRE) leaders globally. Gen Z is a truly global generation. If they have access to the Internet, they have access to the same news and information as their peers around the world, making geographical borders far less significant. This paper builds on previous work, published in the Corporate Real Estate Journal in 2018.4 As Gen Z enters the workforce, it will also have implications for office design and CRE strategies based on recent research. The paper will outline the findings of research led by Melissa Jancourt, now Principal Consultant for TAC Design LLC in partnership with the Interdisciplinary Center for Healthy Workplaces (IDCHW) at the University of California Berkeley and in association with national design firm, HGA’s Digital Practice Group. Data for the study was gathered through focus groups, design charrettes and validated through virtual reality (VR) experiences and a post-VR debrief. Four themes emerged as important among Gen Z participants: 1) balancing connections with nature, technology, convenience and location; 2) a clear distinction between the roles of humans as problem solvers and technology as facilitating connection; 3) psychological safety is a more prominent concern than physical safety; 4) inclusive environments that prioritize choice, control, and proximity are essential. A broader lens was adopted in subsequent rounds of testing — one that included diverse age groups across three global organisations. These results begin to give shape to a future workplace where multiple generations will work side-by-side. The addendum to this paper recognises the sudden and profound impact that COVID-19 has had on work and personal lives across the globe. Many of the trends identified in the Gen Z research respond to change driven through an intrinsic tie between organisational thriving and personal and communal resiliency. COVID-19 has proven to be an accelerant of these trends underlining the importance of enterprise-wide learning, personal connection and mental well-being.
Climate change risk: The next frontier in banking risk management
Authors: Sarraf Hanna
Published: July 2024

Extreme weather events are becoming more frequent, more intense and, to a certain extent, more predictable, according to global climate research. Over time, the effects of climate change could alter dramatically the environment upon which communities, societies and economic activity depend. Meanwhile, a correlating impact on firms, sectors and geographies could render traditional business models ineffective or obsolete. Rapid developments in environmental, social and governance (ESG) initiatives, and rising stakeholder demand for improved sustainability performance, will require banks to take a more integrated and strategic approach to climate risk management. This paper explores the practicalities of integrating climate-related risks into existing risk management frameworks, strategies and processes. It examines the key components and attributes of an effective climate-risk framework. And it elaborates on some of the unique characteristics and business model adaptations that are needed to incorporate climate-change considerations into decision-making processes, including capital allocation, loan approval, portfolio monitoring and reporting. In this way, business models can become more economically efficient and strategically resilient to climate risk and equipped to deliver long-term sustainability and value creation.
Environmental History of India and Modern Indian Poetry in English
Authors: Bhattacharjee Bedika
Published: July 2024

The problem of rapid environmental degradation is one of the major issues which demands serious attention and response from almost every discipline of knowledge. The canon of environmental history has been formulated particularly to address this issue. Political, topographical and colonial histories have undoubtedly acted as major resources on the environmental history of South Asia. In recent years the pike in environmental degradation triggered by human actions have prompted to unearth environmental historicity in sources offering a critique of modern life and living and sources which act as documentations on such modern uprisings and its consequences. The present paper attempts to read Modern Indian poetry in English as documentation on the environmental historicity of Modern India. The paper attempts to assess the possibility of Modern Indian poetry in English with all its unconventionality to speak for the implicit and unarticulated aspects of human personality and society which necessarily remains implicit in the environmental discourse or narrative.
Fundamentos teóricos y su aplicación en los métodos de potencial geomagnético y gravimétrico
Authors: Cárdenas Andrés
Published: July 2024

Las Ciencias de la Tierra tienen como objeto de estudio modelar, interpretar y analizar el comportamiento de los fenómenos naturales presentes en el planeta. Es así como estas ciencias: oceanografía, geología, geofísica, geodesia, meteorología, geomática, vulcanología e hidrografía, buscan fomentar los estudios e investigaciones científicas en cada una de sus áreas del conocimiento con el fin de utilizar los recursos naturales de forma adecuada. La Universidad Distrital Francisco José de Caldas no es ajena al propósito de las más prestigiosas universidades e institutos especializados en estas temáticas en el ámbito internacional, por eso tiene el gusto de presentar con satisfacción algunos de los resultados de geofísica aplicada realizados por el pregrado de Ingeniería Catastral y Geodesia en el libro Fundamentos teóricos y su aplicación en los métodos de potencial geomagnético y gravimétrico.
Article template for Elemental Microscopy
Authors: Ophus Colin , Varnavides Georgios
Published: July 2024

This article is a template for the Elemental Microscopy journal. This journal is focused on educational and informative content, using a highly interactive platform built on modern web technologies. Our articles are written with a combination of: Python, Jupyter Lab, Jupyter Book, MyST Markdown, BibTeX, and Curvenote. Articles should focus on educational or methodological topics. In the future we will publish original research on this platform, and move many of these features to our sister journals. Your abstract should provide a succinct and clear outline of your paper.
Evaluation of the hepatoprotective and nephroprotective properties of bael fruit extract against carbon tetrachloride-induced toxicity in rats
Authors: Garg Deepak , Sharma Amit , Pragi  , Kumar Varun
Published: July 2024

Background: Bael is well-known for its antibacterial properties. Aqueous fruit extracts have also been shown to have hepatoprotective properties; the nephroprotective and hepatoprotective properties of Ethanolic extracts have not yet been tested. Objective: To evaluate the hepatoprotective and nephroprotective activities of Bael against CCl4-induced toxicity in rats. Methods: Two dosages of Bael's Ethanolic extract (100 and 200 mg/kg/day) were compared with 100 mg/kg of silymarin. Histopathologic alterations of the liver and kidney, as well as biochemical blood parameters such as bilirubin, urea, uric acid, total protein and creatinine, alkaline phosphatase (ALP), alanine aminotransferase (ALT), were examined and assessed. Results: Bael was more successful in lowering high levels of urea, creatinine, ALT, AST, and ALP when he used a 200 mg/kg/day methanol extract. According to the histopathologic assessment, Bael lessened the CCl4-induced hepatic and renal necrosis. The more significant dose resulted in reductions in AST, ALT, GGT, ALP, and bilirubin of 45,25, 52,36, and 16%, respectively. Ethanolic extract 200 mg/kg/day also shows a reduction in elevated levels of Creatinine, Urea, Uric Acid, and Total Protein by 57%, 52%, 34%, and 9%, respectively. Conclusion: There were established hepatoprotective and nephroprotective effects of the Bael fruit methanol extract, with 200 mg/kg/day being the most beneficial dose. This provides scientific proof that medicinal herbs like Bael can be used to treat renal and liver diseases.
Exploring the Power and Practical Applications of K-Nearest Neighbours (KNN) in Machine Learning
Authors:   Assistant Professor, Computer Science and Engineering, Koneru Lakshmaiah Education Foundation, Green Fields, Vaddeswaram, Andhra Pradesh, India., B Venkateswarlu , Gangula Rekha ,   Assistant Professor, Computer Science and Engineering, Vaagdevi Engineering College, Bollikunta, Warangal, Telangana, India
Published: July 2024

Artificial intelligence’s main component, machine learning, enables systems to learn on their own and improve performance via experience, doing away with the need for explicit programming. This cutting-edge field focuses on equipping computer programs with the ability to access vast datasets and derive intelligent decisions from them. One of the cornerstone algorithms in machine learning, the K-nearest neighbours (KNN) algorithm, is known for its simplicity and effectiveness. KNN leverages the principle of storing all available data points within its training dataset and subsequently classifying new, unclassified cases based on their similarity to the existing dataset. This proximity-based classification approach renders KNN a versatile and intuitive tool with applications spanning diverse domains. This document explores the inner workings of the K-nearest neighbours’ algorithm, its practical applications across various domains, and a comprehensive examination of its strengths and limitations. Additionally, it offers insights into practical considerations and best practices for the effective implementation of KNN, illuminating its significance in the continually evolving landscape of machine learning and artificial intelligence.
Making Crop Recommendations using Machine Learning Techniques
Authors:   Department of CSE, VSM College of Engineering, Ramachandrapuram, Andhra Pradesh, 533255, India, P NS S V Charishma , s Rupa Lakshmi ,   Department of CSE, VSM College of Engineering, Ramachandrapuram, Andhra Pradesh, 533255, India, M Vijaya Durga ,   Department of CSE, VSM College of Engineering, Ramachandrapuram, Andhra Pradesh, 533255, India
Published: July 2024

The agricultural crop recommendation system relies to multiple contain characteristics. This study presents a hybrid model for suggesting suitable crops for the southern states of India. The model takes into account multiple factors including Season, temperature, aquifer level, downpours, soil type, fertilisers, and pesticides. A model for recommenders is constructed functioning as a combination of the two utilising machine learning’s classifier method. After you input your crop specifications, the algorithm will give you advice on what to grow. Agricultural crop recommendation systems that utilise technology assist farmers in enhancing agricultural productivity by suggesting appropriate crops based on geographical and meteorological elements. A hybrid recommender model might be developed has been proven to be efficient in suggesting an appropriate crop. In order to better manage agricultural output and inform farmers of shifts in crop market prices, it is highly practical to update crop yield production values. The objective of this work is to apply the crop selection approach in order to address various agricultural challenges and issues faced by farmers. Maximising the crop yield rate enhances the Indian economy. Crop quality is assessed by a rating algorithm. This method also enables the identification of the rates of low- and high-quality crops. The use of an ensemble of classifiers allows for better predictive decisionmaking by deploying a large number of classifiers. Additionally, a ranking procedure is utilised to make decisions and choose the outcomes of the classifiers. This approach is utilised to forecast the expenditure associated with the crop that is produced for subsequent purposes.
Sentimental Analysis for the Improved User Experience in the E-Commerce Platform with the Fuzzy Model
Authors:   Professor & Head, Department of Artificial Intelligence and Data Science, Karpaga Vinayaga College of Engineering and Technology, Maduranthagam Taluk, Tamil Nadu, 603308, India., R Delshi Howsalya Devi , S Prabu ,   Assistant Professor, Department of Computing Technologies, School of Computing, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, 603203, India, N Legapriyadharshini ,   Associate Professor, Department of Computer Applications, Saveetha College of Liberal Arts and Sciences (SIMATS), Chennai, Tamil Nadu,600124, India.
Published: July 2024

This paper investigates the integration of the Mamdani Fuzzy Regression for User Experience (MFR-UE) model with deep learning techniques to enhance predictive analytics in e-commerce platforms. Through empirical analysis, the study evaluates the effectiveness of this hybrid approach in classifying customer preferences and sentiments based on complex feature sets. Results from demonstrate the model’s capability: Sample ID 1, characterized by Feature 1: 0.8, Feature 2: 0.6, Feature 3: 0.4, and Feature 4: 0.2, accurately predicts Class A as both the Predicted Class and Actual Class. Similarly, Sample ID 4, with Feature 1: 0.1, Feature 2: 0.4, Feature 3: 0.3, and Feature 4: 0.8, correctly identifies Class C. The integration leverages deep learning’s capacity to discern intricate data patterns alongside MFR-UE’s fuzzy logic for nuanced decision-making, optimizing business strategies and enhancing user experience. Practical implications include refined customer segmentation, personalized marketing strategies, and improved service delivery, emphasizing the model’s potential for driving competitive advantage in e-commerce.
A Review of The Effectiveness of Recruitment Approaches: Enhancing Employee Quality and Organizational Competitiveness
Authors: Musaba Musaba , Mawardi Ahmad , Ihsan Saiful , Laksono Agung , Supratikta Hadi
Published: July 2024

This research aims to analyze and assess the effectiveness of recruitment strategies in attracting and selecting qualified candidates. Issues discussed include a variety of factors that influence the success of recruitment strategies, including the use of online platforms, company branding, and compliance with organizational culture. The proposed solutions include increased platform utilization, corporate branding development, HR training, and partnerships with other institutions. The data/objects used in this study include documents and policies related to the employee selection model. The method used is a qualitative approach by combining literature reviews, case studies, and interviews with relevant stakeholders. The results show that a directed, integrated and innovative recruitment strategy has an important role in creating quality employees and competitiveness, as well as ensuring efficient use of budgets. The discussion concluded that the human resources function needs to develop policies, involve stakeholders, and utilize information technology optimally to achieve better strategic goals in the selection of new employees.
Peat Soil Stabilizer Using Plastic Waste
Authors: Nurul Syahira Izaty Abu Hassan  , Abang Hasbollah Dayang Zulaika , Nordiana Mohd Muztaza  , Yuliana Yuliana
Published: July 2024

This paper shows the different in properties for peat soil and peat soil added with an increment of plastic waste (PET) Polyethylene Terephthalate type. The objective is to compare shear strength of the untreated and treated peat soil. There are four sample of soil use in this study. First, natural peat soil without additional of plastic bottle strips. Next, peat soil with an additional of 0.4% from the mass of soil, 0.5% plastic strip content and 0.6%of plastic bottle strips added to the peat soil. The stabilizer used are plastic bottles strip with 15mm x 15mm size with an increment of 0.4%,0.5% and 0.6%. the peat sample was retrieved from Mardi Pontian, Johor. The index properties of  peat soil are obtained from the Atterberg Limit, Sieve Analysis and Loss of Ignition test. Standard Proctor compaction test result meet the objective of this research which is to determine the optimum value of Maximum Dry Density ad Optimum Moisture Content for the peat soil and the stabilized samples. The strength of treated and untreated samples has been determined by performing the Unconfined Compressive Strength (UCS) at 0 day and 28 days curing. From the laboratory test, the peat soil has 250% natural moisture content  and 77% organic content. The specific gravity was in range of 1.48-1.8. The value for liquid limit is 230 and plastic limit is neglected  as for peat and highly inorganic soils the Atterberg limit is not suitable to be performed on this type of soil. The MDD is increase and OMC results in reverse, but there are increment in strength of peat soil with the addition of 0.6% plastic bottles strips. Based on this study, the optimum value for MDD and OMC is at 0.4% of plastic strips content and 0.6% for shear strength.
Our work on the field of biological therapy in the dermatology department of Somogy Vármegyei Kaposi Mór Teaching Hospital
Authors: Fáncsi Andrea ,   Somogy County Mór Kaposi Teaching Hospital, Department of Dermatology, Kaposvár, Fábos Beáta
Published: July 2024

We aimed to demonstrate the diversity of our ward’s activity. In establishing this diversity, the role of Prof. Dr. Zita Battyáni is outstanding, on the base of her clinical experience and high level of up-to-date knowledge. One of the areas of this work is the introduction of biological therapies, and our ward has become one of the national biological centers in Hungary since 2009. This publication presents the therapeutic options of biological therapies used in our ward in different diseases, with a general summary and results with statistical analysis.
Ilustradoras feministas en la era Instagram en España
Authors: Meléndez González-Haba Guadalupe , Blanco Sánchez Tania , Burgos González Alberto
Published: July 2024

Esta investigación aborda el estudio del trabajo de un conjunto de ilustradoras (n=12) en Instagram y sus publicaciones durante todo el mes de marzo de 2022, en plena cuarta ola del movimiento feminista. Se plantea un estudio exploratorio cualitativo, que realiza un análisis de contenido a través de una serie de variables comunes, completado con un análisis de impacto. Los resultados muestran que las publicaciones feministas generan un alto nivel de participación, con diferencias en las estrategias de publicación entre las cuentas. Además, se identifican patrones en el uso de colores, estilos de ilustración, presencia de texto y tono en la representación del feminismo. La interacción con los seguidores y la importancia otorgada a estos también se analizan, revelando la relevancia de la participación de la audiencia en las cuentas de las ilustradoras feministas. Por tanto, se puede concluir la importancia de estas cuentas de ilustradoras feministas en Instagram como agentes de cambio y concienciación social. Asimismo, destaca la estrategia común de tratar el feminismo de manera coloquial o neutral, adaptándose al tono general de la plataforma.
Palabras clave:Redes sociales, Instagram, ilustración, feminismo, ciberfeminismo.