PROGRAM-TARGET PLANNING AS A LOGISTICS TOOL FOR THE DEVELOPMENT OF A REGIONAL PROGRAM FOR THE SUSTAINABLE DEVELOPMENT OF TOURISM
Authors:   National University «Zaporizhzhia Polytechnic», Shelemetieva Tetiana , Trokhymets Olena ,   Classic Private University, Sobczyk-Kolbuch Anna ,   Katowice Business University (Akademia Górnośląska), Poland
Published: February 2024

The article examines the theoretical and methodological foundations and practical aspects of programmatic planning in tourism. The sequence of development of the tourism development program in the regions and the logic of using the program-target method as an effective tool for it have been clarified. The structure of regional target programs for tourism development consists of five stages: analytical and information block, target block, organizational support block, financial support block, program activities block. It is noted that when planning and implementing the policy of sustainable development of tourism in the regions, the regional specificity of the territories should first of all be taken into account. Monitoring of modern tourism development programs in the regions of Ukraine was carried out in order to determine their general purpose, characteristics of the territories, the material basis of regional development of tourist activity, priority types of tourism, tourist potential, ways and means of solving the identified problems. It was determined that the main goal of tourism development in the regions is the creation of a modern tourism infrastructure, a high-quality competitive tourism product, the effective use of natural, historical-cultural and tourist-recreational potential, the development of partnership relations between business, the community and the government, the formation of favorable conditions for sustainable development tourism. The basic functions that should be performed by an effective model of the regional policy of sustainable development of tourism in the region are defined. It was noted that each region has its own specific problems in the development of the economy, in the socio-cultural sphere, different conditions of the socio-economic situation and different prospects for development depending on natural conditions, the structure of the economy, and the degree of concentration of industry. A model of the regional policy of sustainable development of tourism has been formed. It is highlighted that the object of the regional policy of sustainable development of tourism is the processes and conditions of sustainable development of tourism in the regions, the subject is regional authorities on tourism issues, local self-government bodies at the regional and local levels, public-private partnership institutes and the public. It is noted that the implementation of the developed modern model of the regional policy of sustainable development of tourism will create favorable conditions for the concentration of available organizational, financial, intellectual, material and technical and other resources on solving the most pressing problems in the field of regional tourism, the development of the most valuable natural territories and objects of cultural heritage The existing tourist potential of the region can be realized on the basis of sustainability by implementing effective approaches to the development of the tourist and recreational sphere and property management of tourist and resort complexes.