bluuebunny/crossref_metadata_2025 huggingface dataset:
Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee
Authors: Gunawan Calvin , Susilo Daniel
Published: October 2021

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
Pemetaan Tingkat Polusi Udara di Kota Surabaya Berbasis Android
Authors: Akhmad Miftakhul Wijayanti , Vitianingsih Anik Vega , Wijaya Tri Adhi
Published: October 2021

Pencemaran udara merupakan permasalahan yang sangat umum terjadi di kota-kota besar seperti Kota Surabaya, pemerintah sudah melakukan banyak hal dalam menangani kondisi tersebut salah satunya dengan menempatkan beberapa titik alat pantau udara yang ditempatkan pada wilayah tertentu. Masyarakat dapat mengetahui tingkat polusi udara melalui display yang terpasang pada beberapa ruas jalan raya. Penempatan display yang terbatas membuat masyarakat kesulitan dalam mendapatkan informasi tingkat polusi udara. Penelitian ini bertujuan untuk menunjukkan tingkat polusi udara berupa peta digital sehingga masyarakat dapat dengan mudah melihat informasi polusi udara. Selain memudahkan masyarakat untuk memperoleh informasi, juga dapat membantu Badan Lingkungan Hidup dalam memantau kondisi kualitas udara. Hasil penelitian ini mampu menampilkan peta tingkat polusi udara pada perangkat android dan server berupa web yang menampilkan line chart tiap parameter. Dalam pengambangan sistem ini menggunakan metode Indeks Standar Pencemar Udara dengan menggunakan parameter carbon monoksida, nitrogen dioksida, sulfur dioksida, partikulat, dan ozon. Hasil pengujian sistem menunjukkan bahwa sistem mampu mempermudah Badan Lingkungan Hidup dalam memantau kualitas udara di Kota Surabaya, sistem juga mampu memberikan informasi mengenai tingkat polusi udara kepada masyarakat berupa peta digital yang dapat dilihat pada perangkat Android. Hasil pengklasifikasian sistem pemetaan tingkat polusi udara di Kota Surabaya didapatkan nilai precision sebesar 79.47% dan recall sebesar 85.71%.  Kata Kunci— Polusi Udara, Android, Indeks Standar Pencemaran Udara, Display
Sistem Informasi Pengendali Persediaan Barang Menggunakan Metode Triple Exponential Smoothing untuk Peramalan Penjualan (Studi Kasus : Luna Pet Shop)
Authors: Mardiansyah Edi , Cahyono Dwi , Tiara Shanty Ratna Nur
Published: October 2021

Abstract - Advances in computer technology is growing very fast and has an important role as a center of data and informationsystems to assist the transactional Luna Petshop and controlling inventory. Constraints of Luna Petshop that can not determine the amount of sales of goods in the next period, resulting in inhibition of the sales transaction for out of stock items. Inventory control information system uses Triple Exponential Smoothing method is the solution to forecast sales and provide recommendations on supplier purchases in the months ahead by analyzing historical sales data for previous periods. This information system also may provide statistical information regarding the sale and purchase of every month, if the sale or purchase of an increase or decrease
Sistem Cerdas untuk Mendeteksi Dini Penyakit Jantung Dengan Decision Tree
Authors: Kacung Slamet
Published: October 2021

Abstract - Heart attack is the deadliest disease in the world including Indonesia. According to the report the heart Foundation Indonesia showed that the death toll reached more than 27 of 100 people due to heart disease. Early detection of heart disease is very needed considering the many people who suffer from heart disease on average already advanced stage. Intelligent system of early detection of heart disease is a method to know the symptoms that need to be alerted immediately so that heart disease could be known as early as possible. The methods used in this study using Decision Tree Classifier, the datasheet used are taken from the UCI Machine Learning Repository consisting of thirteen 270 instance, attribute input and 1 target attribute.The results of this research will result in a decision tree that can help the community and or used as a reference for a doctor in diagnosing early heart disease. The second is this research can also predict a person can be diagnosed with heart disease or not by giving the input a few symptoms that are already established, the research results cannot replace an existing heart examination but at least it can help society in General nor the doctor.
Pembelajaran Embedded System Berbasis Arduino Mega 2560 dan MIT App Inventor
Authors: Tukadi Tukadi
Published: October 2021

This paper describes the learning process of the Embedded System course with a practical approach based on Arduino Mega 2560 and Android using MIT App inventor software. Learning materials include digital I / O and analog I / O access via android mobile phone. The method used in its implementation premises to provide tasks in the form of projects. The next step is to find the theories that can support in completing the project task. The project task is to control or read electronic devices connected via digital I / O or analog I / O. The most basic project is to control an on-off LED connected to an arduino digital output pin and read the digital input signal generated from a switch connected to an arduino pin via a mobile phone. Delivery from arduino to mobile phone or mobile phone to arduino via bluetooth.
Monitoring dan Penilaian Tingkat Kesehatan Koperasi pada Dinas Koperasi dan UMKM Provinsi Bali dengan Dukungan GIS
Authors: Fedlina Ketut Queena , Susiowati Rita Dwi , Nirmala Bagus Putu Wahyu
Published: October 2021

The growth of cooperatives in Indonesia today is very fast, especially the growth of cooperatives in Bali. Based on data from the Department of Cooperatives, Micro, Small and Medium Bali Province the number of cooperatives in bali per June 30, 2016 as many as 4934, this is certainly a positive picture for the growth of cooperatives. The development of micro-credit activities undertaken cooperative is also growing very rapidly, but this is not matched by the quality of the performance of the cooperative itself. These conditions encourage the government oversight of credit unions and savings and loans by issuing a decision on guidelines for the rating of the cooperative based on Regulation Supervision Deputy Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 01 / Per / Dep.6 / IV / 2016. The process of calculating the cooperative health assessment has now been made but there is still a conventional manner using Microsoft Excel so that experienced problems in the calculation and delivery of information on the results. Supervision of the cooperative in question is difficult because the delay of information and the lack of technology used. Computerized system and geographic information system support can be used to assist in the process of assessment of the level of health and also facilitate cooperative Cooperative Agency in monitoring the cooperative in question.
Javanese Character Design in Alphabet and Fruit learning game applications for Early Childhood Education
Authors: Putra Andy Yuono , Choiron Achmad
Published: October 2021

Anak usia dini adalah anak yang berada dalam tahap pertumbuhan dan perkembangan yang paling pesat, baik fisik maupun mental. Sehingga benar jika dikatakan bahwa usia dini adalah usia emas, karena anak sangat berpotensi mempelajari banyak hal dengan cepat. Pmbelajaran huruf dan alfabet untuk anak usia dini sebagai langkah awal mereka belajar membaca dengan menggabungkan huruf menjadi kata. Pada penelitian ini penulis membuat game edukasi sebagai media pembelajaran yang interaktif yaitu game edukasi pembelajaran alfabet dan nama buah dengan karakter Jawa, yang didalamnya mengangkat konten pendidikan sekaligus kebudayaan. Game yang dibuat ini harus menarik secara audio visual dengan Perancangan antar muka, karakter, warna, dan musik. Sehingga anak-anak akan lebih semangat dalam belajar dan tidak mudah bosan belajar. Aplikasi game alfabet dan buah dengan karakter Jawa dibangun menggunakan metode perancangan waterfall. Adapun hasil dari penelitian ini berupa aplikasi media pembelajaran dan mendapatkan peningkatan nilai presentase 52,6% dari hasil kuesioner yang diisi oleh pengguna.
Pemodelan Cluster Loyalitas Customer Menggunakan Algoritma K-Means Dengan Parameter LRIFMQ
Authors: Utomo Aloysius Matz Teguh
Published: October 2021

Pelanggan yang loyal adalah salah satu faktor yang menentukan kemajuan suatu bisnis. Oleh karena itu, perlu suatu strategi untuk membuat pelanggan tetap loyal, bahkan membuat pelanggan yang sebelumnya kurang loyal menjadi lebih loyal. Strategi yang digunakan harus tepat sasaran sesuai dengan segmentasi pelanggan. Pada paper ini, segmentasi pelanggan dilakukan menggunakan algortima k-means dengan LRIFMQ (length, recency, interval, frequency, monetary, quantity) sebagai parameter, dan dihitung nilai CLV-nya (customer lifetime value) dari tiap kluster. Data didapatkan dari PT. XYZ (perusahaan yang bergerak di bidang pengolahan makanan) selama 1 tahun (1 Januari 2019 - 31 Desember 2019), sebanyak 337.739 transaksi, dan 26.683 pelanggan. Metode AHP (analytical hierarchy process) digunakan untuk pembobotan LRIFMQ. Silhoutte coefficientdigunakan untuk menghitung nilai kualitas kluster dan menentukan jumlah kluster optimal. Didapatkan hasil terbaik dengan nilai silhouette coefficient0,71616 dengan jumlah kluster 2, dan nilai CLV terbaik 0,77837.
Neural Network Autoregressive For Predicting Daily Gold Price
Authors: As'ad Mohamad , Sujito Sujito , Setyowibowo Sigit
Published: October 2021

Emas adalah logam mulia yang dapat berfungsi sebagai permata dan juga investasi. Sebagai investasi emas memang praktis karena tidak mudah rusak, mudah diuangkan, tidak kena pajak dan alasan yang lainnya. Sebagai investasi, emas mudah diuangkan ketika dibutuhkan, sehingga banyak masyarakat yang memilih emas sebagai investasi. Supaya berivestasi emas tidak rugi, maka diperlukan perkiraan harga emas saat membeli dan menjual. Banyak metode yang bisa dipakai dalam memprediksi harga emas harian, baik secara statistika maupun secara intelegensi buatan. Pada penelitian ini data yang digunakan adalah data sekunder yang diperoleh dari yahoo finance berupa harga emas harian. Model yang digunakan untuk peramalan yaitu model Neural Network Autoregression (NNAR) dan diperoleh kesimpulan model terbaik adalah NNAR(25,13) yang artinya harga emas harian sekarang dipengaruhi oleh harga emas harian sehari yang lalu sampai dengan 24 periode yang lalu. Model NNAR(25,13) mempunyai akurasi peramalan MASE sebesar 0.5851083, MAPE sebesar 0.370707 dan RMSE sebesar 6.939331.
Real-Time Telemetry Data Monitoring System on Soil Movement of Railway Tracks
Authors: Arifianto Teguh , Listy Anindira , Sunardi Sunardi
Published: October 2021

A telemetry data monitoring system is needed to monitor land shifting. This system consists of an ATMega328 microcontroller, a Linear Variable Differential Transformer (LVDT) and a rheostat, an accelerometer sensor, a rain gauge tipping bucket, and the HC-12 radio telemetry module. Normally, the LVDT reads the land shift in the 0-20 mm range, the Rheostat is capable of shifting up to 66 mm, the accelerometer sensor reads less than 20 deg of data, and the rain gauge tipping bucket sensor creates the amount of rainfall below 50 mm/hour which is then sending real-time data regularly for 24 hours. The buzzer installed in the field will sound if the LVDT reads land shift more than 30 mm, Rheostat more than 51 mm, and the accelerometer sensor reads data more than 45 deg; also, the rain gauge tipping bucket sensor reads more than 70 mm/hour. This test creates parameter data. So that shift data can be monitored.
PENGARUH INSENTIF PAJAK KENDARAAN BERMOTOR SELAMA PANDEMI COVID 19 TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR DI SULAWESI SELATAN
Authors: Sartika Ega Dewi , Afifah Nurul , Sari Sri Nirmala
Published: October 2021

Pandemi virus corona atau Covid 19 di tahun 2020 memberikan dampak yang besar terhadap perekonomian. Dampak yang terjadi hampir disemua sektor, salah satunya adalah sektor perpajakan. Akibat dampak ini, banyak kebijakan dibuat oleh pemerintah untuk menangani dampak yang terjadi di masa pandemi Covid 19 di tahun 2020. Salah satu kebijakan pemerintah dalam menanggapi dampak pandemi Covid 19 di tahun 2020 yaitu kebijakan insentif pajak terhadap Pajak Kendaraan Bermotor (PKB). Penelitian ini bertujuan untuk mengetahui pengaruh Insentif Pajak Kendaraan Bermotor selama pandemi Covid 19 pada tahun 2020 terhadap kepatuhan wajib Pajak Kendaraan Bermotor di Sulawesi Selatan. Penelitian ini menggunakan teknik analisis data regresi linier sederhana dengan perhitungan data menggunakan software IBM SPSS Statistics 20. Populasi dalam penelitian ini adalah seluruh wajib Pajak Kendaraan Bermotor yang berdomisili di Sulawesi Selatan tahun 2020 yang berjumlah 4.419.493 wajib pajak. Sampel penelitian yang digunakan dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini adalah convenience sampling. Hasil penelitian menunjukkan bahwa Insentif Pajak Kendaraan Bermotor (PKB) selama pandemi Covid 19 pada tahun 2020 berpengaruh signifikan terhadap kepatuhan wajib pajak dalam membayar Pajak Kendaraan Bermotor (PKB). Pemberian insentif Pajak Kendaraan Bermotor (PKB) selama pandemi Covid 19 mempengaruhi tingkat kepatuhan wajib pajak kendaraan bermotor dalam membayar pajak yang terutang sehingga dapat meningkatkan penerimaan Pajak Kendaraan Bermotor.

Kata Kunci: Insentif Pajak Kendaraan Bermotor, Kepatuhan Wajib Pajak
Pengaruh Human Resource Management Practices and Policies, Transformational Leadership Style Terhadap Job Satisfaction
Authors: Subroto Ruri Hudi Astuti Dewi
Published: October 2021

Human resource development programs need to be created systematically and sustainably to produce future-ready talents. As part of the efforts to optimize human resources management within the company, one of the ways the company takes is by increasing employee satisfaction in carrying out its duties. The purpose of this study was to determine the effect of human resource management practices and policies, transformational leadership style on job satisfaction.

This research method uses a quantitative approach. The sample in this study were 235 employees of PT. X. The type of data used is primary data using a questionnaire. The analysis technique used is Structural Equation Modeling with AMOS 22 program tools.

The results of this study are expected to be used as an evaluation material for human resource management practices and policies that have been implemented by the company, in order to make improvements to aspects that are still complaints and make employees feel dissatisfied when working such as job placements that aren’t according to capacity, the balance of the weight of the work given, the assessment system to the problem of the compensation system or its achievement which aims to create job satisfaction and employee comfort at work.
Penentuan Produk Unggulan Perikanan dan Pengembangannya di Pulau Terdepan Indonesia (Kasus di Kabupaten Natuna)
Authors: Triyono Triyono , Ramadona Tomi
Published: October 2021

Penelitian ini bertujuan untuk menentukan produk unggulan perikanan serta strategi pengembangannya di Kabupaten Natuna. Daerah ini merupakan pintu gerbang utara Negara Indonesia dengan lokasi yang strategis berada di jalur internasional dan kaya potensi sumberdaya perikanan. Metode yang digunakan yaitu studi kasus. Jenis data yang dikumpulkan berupa data primer dan sekunder. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis daya tarik dan daya saing serta analisis MDS. Penelitian ini dilaksanakan pada bulan Agustus sampai Oktober 2016. Melalui rangkaian proses analisis diperoleh hasil produk unggulan perikanan Kabupaten Natuna berdasarkan skoring yaitu kerupuk ikan (6,83), ikan salai (6,50) dan kernas (6,33). Berdasarkan hasil MDS diperoleh nilai indeks multidimensi 53,81 yang artinya berada dalam kategori cukup berkelanjutan. Namun, kondisi ini memerlukan perbaikan beberapa atribut sensitif melalui revitalisasi pengembangan ekonomi lokal. Produk unggulan perikanan di Kabupaten Natuna ditetapkan yaitu kerupuk ikan. Strategi pengembangannya yaitu melalui revitalisasi pengembangan ekonomi lokal dengan memperbaiki  faktor kunci: Promosi produk UKM, Fasilitas pemodalan,  Peningkatan Teknologi, Manajemen dan Kelembagaan Lokal serta Peluang kerjasama dalam industri sejenis maupun industri hulu-hilir.
KARAKTERISTIK TEPUNG TULANG IKAN BANDENG (Chanos chanos) DARI LIMBAH INDUSTRI BADURI KOTA TARAKAN
Authors: Imra Imra
Published: October 2021

Tulang bandeng diketahui memiliki kandungan kalsium, fosfor dan karbonat yang tinggi. Tarakan memiliki potensi ikan bandeng melalui kegiatan budidaya dan pengolahan. Pengolahan bandeng tanpa duri menghasilkan limbah berupa tulang, duri, dan limbah cair. Tepung tulang dibuat dari limbah tulang yang diperoleh dari usaha bandeng tanpa duri. Tujuan dari penelitian ini adalah mengetahui karakteritik fisik (densitas kamba dan rendemen), proksimat, kandungan kalsium dan fosfor. Pembuatan tepung tulang dengan 3 perlakuan yakni presto, kukus, dan segar. Analisis proksimat meliputi air, abu, lemak, protein dan karbohidrat menggunakan metode AOAC (2005) dan analisis kandungan fosfor dan kalsium menggunakan metode AAS. Tepung tulang dari limbah bandeng tanpa duri memiliki rendemen sebesar 33,6% - 36,4%, Kandungan kalsium  yakni sebesar 88916-119730 mg/kg dan nilai proksimat meliputi  kadar air 14,20 – 14,62%, kadar abu 13,55 – 15,29%, protein 2,128 – 8,138%, lemak 4,1 – 6,0% dan karbohidrat 38,15 – 39,40%. Tepung tulang dari limbah industri bandeng tanpa duri memiliki kandungan kalsium , fosfor serta proksimat yang cukup baik.
KARAKTERISTIK MUTU GELATIN TULANG IKAN CAKALANG (KATSUWONUS PELAMIS) DENGAN VARIASI KONSENTRASI HCL DAN WAKTU DEMINERALISASI”
Authors: Lamalelang Vindy , Lalopua Vonda M.N , Kaya Adrianus O.W
Published: October 2021

Pengolahan tulang ikan cakalang menjadi gelatin adalah salah satu cara alternatif pemanfaatan limbah buangan industri perikanan. Usaha pemanfaatan tulang ikan cakalang untuk diekstrak menjadi gelatin dapat mengurangi  jumlah limbah yang dihasilkan. Gelatin dari tulang ikan cakalang dapat dijadikan sumber gelatin yang baik, sehat dan menguntungkan dari segi ekonomi dan dapat dikonsumsi oleh berbagai kalangan masyarakat. Tujuan penelitian adalah memperoleh konsentrasi HCl dan waktu demineralisasi yang optimum dari ekstraksi gelatin tulang ikan cakalang (Katsuwonus pelamis) menggunakan metode asam.  Perlakuan yang dicobakan adalah perlakuan konsentrasi HCl (A) yang terdiri dari 3 taraf yaitu : A1 = 3%, A2 = 5%, A3 = 7% dan perlakuan waktu demineralisasi (B) yang terdiri dari 2 taraf : B1 =12 jam, B2 = 24 jam, dengan 2 kali ulangan. . Hasil penelitian menunjukkan bahwa karakteristik fisik nilai organoleptik warna dan bau gelatin tulang ikan cakalang belum memenuhi syarat mutu yang ditetapkan oleh Standar Nasional Indonesia (SNI). Sedangkan untuk karakteristik kimia hasil terbaik diperoleh pada perendaman  HCl 5% dengan waktu demineralisasi 12 jam menghasilkan gelatin dengan kadar air 11,01%. Kadar abu 2,65%, kadar lemak 0,76%, kadar protein 84,04%, dan nilai rendemen 6,95%.
Pasaules Tirdzniecības organizācijas (PTO) loma starptautiskās tirdzniecības attīstībā: starptautiskās tirdzniecības tiesību vēsture, problēmas un perspektīvas. Promocijas darba kopsavilkums
Authors:   ,   Rīgas Stradiņa universitāte, Abuseridze Giga
Published: October 2021

Šī promocijas darba tēma ir Pasaules Tirdzniecības organizācijas (PTO) loma starptautiskās tirdzniecības attīstībā: starptautiskās tirdzniecības tiesību vēsture, problēmas un perspektīvas. Darba mērķis ir izpētīt PTO lomu starptautiskās tirdzniecības attīstībā, apskatīt tirdzniecības strīdu risināšanas iespējas PTO likumu ietvaros, identificēt strīdu izskatīšanas izpratnes (DSU) stiprās un vājās puses, noteikt jaunattīstības valstu statusu, kā arī izstrādāt rekomendācijas PTO likumdošanas uzlabošanai, ievērojot godīgas tirdzniecības principus. Promocijas darbs sastāv no četrām nodaļām: Pirmajā nodaļā aplūkota starptautiskā tirdzniecība un PTO likumdošanas galvenie aspekti, analizēti starptautiskās tirdzniecības noteikumi, definēta PTO tirdzniecības politikas stratēģija un tiesiskā plurālisma un savstarpējās likumības principi, izveidota starptautisko tiesību normu korelācija PTO likumdošanas ietvaros. Šajā nodaļā arī apskatīti tirdzniecības spriedzes piemēri, identificētas problēmas un izaicinājumi un izstrādāti priekšlikumi to risināšanai. Otrajā nodaļā, mēģinot noteikt jaunattīstības valstu statusu PTO, tiek pētīta “jaunattīstības valstu” kategorija Pasaules Bankas, Apvienoto Nāciju Organizācijas un Starptautiskā Valūtas fonda (SVF) ietvaros. Tajā arī analizēta jaunattīstības valstu pieredze saistībā ar Vienošanās par strīdu noregulēšanu (DSU) lēmumu izpildi un ieteikts vairāk konsultēties un izmantot DSU mediāciju, lai piešķirtu Strīdu izšķiršanas struktūrai (DSB) praktiskāku nozīmi. Trešajā nodaļā aplūkotas juridiskā statusa īpatnības un apskatīti PTO strīdi par subsīdijām atjaunojamās enerģijas nozarē, kas atbilst PTO darba kārtībai. Ceturtajā nodaļā ir apskatīta Gruzijas tirdzniecības politika un prakse, kā arī Gruzijas un PTO attiecības, tostarp vēsturiskais konteksts, pamatojoties uz PTO sekretariāta ziņojumu un Gruzijas valdības ziņojumu. Autors koncentrējas uz Gruzijas un Krievijas tirdzniecības attiecību vēsturi, kas, pēc autora domām, laika gaitā pārtapa par “tirdzniecības karu” ar ļoti skaidru politisko pieskaņu un precedenciālu raksturu. Šis gadījums nekad nav plaši analizēts zinātniskās aprindās un ir pirmais mēģinājums. Promocijas darbs sastāv no 196 lappusēm. Tajā ir ievads, četras nodaļas, secinājumi, ieteikumi, kā arī intervijas.
EFFICIENCY OF SCIENTIFIC AND INNOVATIVE ACTIVITY OF UKRAINIAN UNIVERSITIES IN THE CONTEXT OF FINANCIAL POTENTIAL REALIZATION AND ACADEMIC REPUTATION
Authors: Krupka Mykhailo , Sas Svitlana
Published: October 2021

The main features of the modern educational and scientific space are the rapid realization of knowledge, the ability to effectively operate scientific results, the development of new technologies and their spread in the world, the competition for intellectual and financial resources. Under such conditions, the ability of universities not only to disseminate but also to create new knowledge through research, to ensure their social and economic efficiency, are the main criteria of global competitiveness. Transforming the domestic science, education and production, defining strategic guidelines for innovative development, ensuring economic growth and the most effective distribution of available resources, especially through the improvement of the universities efficiency in the context of their intellectual, financial potential and academic reputation realization are important tasks of the state on the way to building a competitive national economy. The purpose of the article is to identify and evaluate the relationship between the results of research activities at Ukrainian universities, their financial potential and academic reputation. In accordance with the objectives, the article describes the existing sources and organization of academic research financing at Ukrainian state higher education institutions (HEIs), the scientific and innovative activity efficiency indicators are systematized, the comparative analysis of results of research work of universities of Ukraine taking into account sources and volumes of their financing is carried out and the interrelation between these indicators of scientific and innovative activity is estimated. The object of the study are the classical universities of Ukraine, which occupy leading positions in the national rankings of HEIs, in particular the ranking of universities according to Scopus. Analyzing with the help of information posted on the websites of the HEIs, the sample indicators of scientific and innovative activities of universities, their staffing and financial support, it was found that not always the scale of HEIs in its quantitative dimension affects efficiency. The analysis showed that there is no direct relationship between the financial potential of universities and the achievement of the highest scientific results. Thus, the amount of funding for scientific activities has a significant impact on the level of achievement of HEIs and its employees, but is not always used effectively. Important in the market environment is effective financial management, diversification of funding sources, targeted use of financial resources provided for research and innovation of universities, which in globalization allows to ensure a high level of research, an important place of Ukrainian universities in world science and international rankings, their competitiveness, among others, as well as the innovative development of the country as a whole.
MODERN TOOLS OF IT COMPANIES' PROJECT ACTIVITY MANAGEMENT
Authors: Danyliuk Natalia , Shulyk Yuliia , Kachan Olena
Published: October 2021

The article focuses on the importance of project management in the IT companies’ activity, which is determined by the specifics of enterprises offering digital products and business models, as well as the peculiarities of relationships between enterprises as participants of distribution channels. The study describes the main types of IT companies, in particular, identifies the advantages and disadvantages of each type of companies. Significant differences in the activities of product and outsourcing IT companies have been identified, the main conditions for successful positioning of product IT companies have been outlined, which are: participants in project activities, phases of the digital product life cycle and the chosen business model. The specifics of the enterprises' activity – manufacturers of products and the involvement of product IT companies in this activity have been determined to be promising from the point of view of income maximizing for the participants of vertical sales channels. The example of GMDH Streamline describes the activities of a product IT company that offers effective IT solutions, in particular for forecasting supply and demand, as well as inventory planning. The article describes the proposed GMDH Streamline software solution, namely the improvement of the ERP system, and the Agile approach used in the project management process. The proposed study can be a source of information for further research on the search for mechanisms to maximize the income of enterprises – manufacturers using modern software solutions to optimize stocks, as well as forecasting the demand and supply. Theoretical provisions highlighted in the article on the possibilities of building effective sales chains in terms of planning the costs of operating activities, in particular for manufacturers can have significant practical value for company management.
Socio-Cultural Reproduction of a Generation through the Eventfulness of Childhood
Authors: Mayorova-Shcheglova Svetlana N. , Kolosova Elena A. , Gubanova Aleksandra Yu.
Published: October 2021

One of the most important characteristics of generations in the modern humanities is the indication of the recreation of traditional cultural values while producing new cultural practices. The article accumulates data of a sociological study of young people (2018, an online survey of 774 respondents aged 18—21) born at the junction of two conventional generations. As one of the criteria of socio-cultural reproduction, the article suggests using the age of the debut and consolidation of various events related to the field of culture into permanent practice. Based on quantitative data (the age of starting, average age, percentage of coverage or exclusion from the event), the authors prove that traditional practices (reading, organizing additional education, visiting libraries, theater, etc.) are consolidated at an earlier age (preschool and primary school). In the article, new socio-cultural practices are designated as not normative, typical, and ubiquitous for children, but already quite mass events in comparison with the historical and social situation of the 20th century. These are innovative practices (including the practice of mastering the information and communication technologies and the Internet), independent actions of young actors in the field of consumer culture, and some manipulations with the body (tattooing, piercing, etc.) that, according to the study, manifest themselves in adolescence and youth. The article identifies a stable group of young people (from complete urban families of the middle economic level) who undergo the traditional eventfulness and are therefore close to the generation of their parents. The authors substantiate the necessity of working to support the socio-cultural reproduction in adolescence.
Russian Animalistic Art of the 20th Century as a Special Kind of Fine Art
Authors: Portnova Irina V.
Published: October 2021

This article aims at analyzing the genre features of the 20th century animalistic art as a special, original phenomenon of Russian artistic culture. There are highlighted the aspects that make up its content basis. The author considers the issues of human perception of an animal, attitude to it, the system of views on the world of flora and fauna, the methods of interpretation of animals and birds. Together, they form the specific characteristics of animalistic art, which appeared in their organized and integral form in the 20th century. The article is relevant because the relationship between human and nature is being more and more re-evaluated, which is why the ideological features and the system of views of the 20th century artists are getting increasingly important (in particular, in the historical and artistic aspect).

Animalistic art, having become noticeable as a genre already in the 18th century, passed through the entire 19th century, and crystallized in the 20th century in the most characteristic, typical features in various types of fine arts (graphics, painting, sculpture and their varieties). There is no doubt that among other genres of fine art, animalistic art is an original visual and plastic phenomenon that is fundamentally different from the art that depicts a person. The article notes that the complexity of animalistic art lies in the properties of human perception, which is prone to subjective evaluation and, accordingly, gives an animal human traits. The principle of “imitation” of nature, the study of nature, being constantly followed by artists, pointed to the overcoming of the subjective moment and became the leading one in composing the figurative concept of an animal.
Educational Activities of the State Russian Museum in the 1940s
Authors: Tuminskaya Olga A.
Published: October 2021

The relevance of the article is indicated by referring to archival primary sources that characterize the forms and methods of scientific and artistic educational activities of the State Russian Museum in the 1940s, in particular — during the Great Patriotic War (a museum tour, an exhibition session, a lecture, a conversation with slides). This makes it possible to more accurately identify the direction of work in the following years and at the present time and indicate the need to introduce other forms of work with visitors: lectures with slides, traveling exhibitions, concerts, cycle subscriptions, trips to villages and enterprises, lectures on the radio, cooperation with the museum’s publishing house and the country’s press bodies.

The influence of the Department of Scientific and Artistic Propaganda of the 1940s on the State Russian Museum’s subsequent work on communication with the audience is expressed in the revision of the content of the excursion and lecture courses. In the 1950s—1970s, messages on the heroic past of the Soviet people, presentations of the activities of warrior artists, and communication with national unions of artists gained particular popularity. The State Russian Museum became a center for advanced training of tour guides for peripheral art museums.

Documentary sources, which include archive materials, are of particular importance in the preservation of memory. Together with them, works of art created during the war or in the first post-war years play an invaluable role in restoring the truth.
Membangun Karakter Siswa melalui Kesantunan Bahasa
Authors: Achadi Budi Santosa  , Muhammad Zuhaery
Published: October 2021

A person's character is very dependent on the environment in which they live and grow into adulthood. This study seeks to reveal one of the indicators of children's character, namely language politeness, especially in the school environment. The purpose of this study was to determine the reality of the condition of language politeness of children to their teachers and schoolmates, to find out the factors that cause language politeness deviations, and to find out the efforts made by schools in dealing with these deviations. This research is a qualitative research that produces descriptive data. Research subjects include teachers and students. The results showed that there were still some children who experienced deviations in language politeness to their teachers and school friends, namely in the form of reluctance to use polite language speech, mutual ridicule/verbal bullying between school friends using the names of parents and the profession of parents, and the unfavorable influence of social media.
Giving Incentives and the Impact on the Discipline of Economic Teachers in Implementing Their Assignment
Authors: Hartanto Dicki , Mia Anggelia Syafitri
Published: October 2021

This study aims to determine the effect of giving incentives to the discipline of economics teachers in carrying out assignments at SMA Negeri 12 Pekanbaru. The population is 8 teachers, because the population is small, the authors make the population as a sample. Data collection techniques that the author uses are questionnaires, interviews, and documentation. And the data processing technique that the author uses is a simple linear regression formula and product moment correlation with the help of the SPSS version 16.0 program. Based on the presentation and analysis of the data, it is known that the provision of incentives has a significant effect on the discipline of economics teachers in carrying out their duties at SMA Negeri 12 Pekanbaru. This is evidenced by the results of the analysis that observation = 0.938 is greater than Rtable at a significant level of 5% (0.838 > 0.707) this means that Ha is accepted, Ho is rejected. ro observation = 0.938 is greater than Rtable at a significant level of 1% (0.938 > 0.834) This means that Ha is accepted, Ho is rejected. Thus it can be concluded that there is a significant effect between the provision of incentives on the discipline of economics teachers in carrying out their duties of 0.881 X 100% = 88.1%.
Investigating Malaysian teachers' technology acceptance towards integrating e-learning into English teaching
Authors: Hu Ke , AlSaqqaf Asmaa
Published: October 2021

The presence of e-learning is prevalent in the teaching and learning process over the world. It has been proven to have a significant impact on the teaching of English subject. Therefore, this paper aims at investigating the level of ESL teachers’ technology acceptance towards integrating e-learning into English teaching at secondary schools in Sabah, Malaysia, by examining the constructs of Perceived Usefulness (PE), Perceived Ease of Use (PEOU), Attitude towards Usage (ATU), and Behavioral Intention (BI), which were extracted from the Technology Acceptance Model (TAM) proposed by Davis. A number of 144 English language teachers from 18 secondary schools in Kota Kinabalu responded to an online cross-sectional survey based on a simple random sampling, whereas the collected data were analyzed quantitatively and statistically. Overall, the results indicated that ESL teachers had a high level of technology acceptance (mean=3.921) to use e-learning in teaching English in terms of their PU (mean=3.925), PEOU (mean=3.797), ATU (mean=4.007), and BI (mean=3.995) in particular. Moreover, the discussions, recommendations, and implications have also been given in response to the issues addressed in the study.
Reliability of Evaluation of the Craniocervical Junction by XR, CT and MRI in Patients with Genetic Skeletal Diseases
Authors:   Department of Radiology and Diagnostic Imaging, Rede SARAH de Hospitais de Reabilitação, Brazil, AL Cunha Júnior , AP Silva Champs ,   Department of Spinal Injury Rehabilitation, Rede SARAH de Hospitais de Reabilitação, Brazil, C Meirelles Mello ,   Department of Radiology and Diagnostic Imaging, Rede SARAH de Hospitais de Reabilitação, Brazil, CM Barduco Carvalho ,   Department of Pediatrics, Rede SARAH de Hospitais de Reabilitação, Brazil, FJ Carvalho Godinho ,   Department of Pediatrics, Rede SARAH de Hospitais de Reabilitação, Brazil, MM Machado Navarro ,   Department of Pediatrics, Rede SARAH de Hospitais de Reabilitação, Brazil, TC Abreu Ferrari ,   Department of Clinical Medicine, Universidade Federal de Minas Gerais, Brazil
Published: October 2021

Background: Craniocervical Junction (CCJ) imaging interpretation in patients with Genetic Skeletal Disorders (GSDs) is challenging due to bone tissue disorganization. CCJ abnormalities and spinal cord compression present potential risks. Purpose: To describe and compare CCJ measurements in patients with GSDs using XR, CT and MRI. Materials and Methods: This cross-sectional observational and analytical study prospectively included 287 participants. Clinical evaluation, spine XR, CCJ dynamic CT, and brain and spinal cord MRI data were recorded. The participants were separated into groups with and without cervical Spinal Cord Injury (cSCI). Three craniometry measurements were performed with each imaging method, and the reliability and reproducibility were analyzed. Results: cSCI was identified in 4.5%. Spinal canal stenosis at C2 (78.8%), a narrowed foramen magnum (12,5%), os odontoideum (5.9%), ventral cervicomedullary encroachment by the odontoid (20.2%), and basilar impression/invagination (12.9%) were associated with an increased chance of cSCI. CT showed the highest accuracy for bone abnormality diagnoses. The cutoff points for the spinal canal to diagnose cSCI were 17.3 mm with XR, 12.9 mm with CT and 10.4 mm with MRI. Conclusion: CT showed good reliability and reproducibility in evaluating the CCJ in GSDs. XR presented more limitations but provided complementary data to MRI.
GEOGRAPHICAL, POLITICAL AND ECONOMICAL ASPECTS OF MOVING TOWARDS A NEW QUALITY OF TECHNOLOGY, ECONOMY AND SOCIETY
Authors: Тебекин Алексей Васильевич
Published: October 2021

Целью представленных исследований является геополитэкономический анализ вероятных изменений по мере продвижения к новому качеству технологий, экономики и общества. Показано, как закономерная смена технологических укладов в обществе, сопровождающаяся появлением качественно новых технологий, существенными изменениями в экономике и социальной сфере, сопряжена с геополитическими и социально-экономическими изменениями в развитии общества. С помощью метода сценарного анализа определены вероятные тенденции геополитических и социально-экономических процессов развития общества в период шестого технологического уклада экономики. Научная новизна исследования продвижения к новому качеству технологий, экономики и общества заключается в том, что использование метода TESP-анализа позволило установить, что наиболее вероятным геополитэкономическим сценарием следует считать сочетание аспектов: в производственно-технологической сфере - закономерный переход от производственных технологий пятого технологического уклада к технологиям шестого технологического уклада; в экономике - «цифровое обнуление»; в социальной сфере - реализация радикальных реформ; в политике - продолжение и наращивание масштабов гибридных войн.

The aim of the research is to analyze the likely geopolitical changes as we’re moving towards a new quality of technology, economy and society. It is shown how a natural change of technological structures in society, accompanied by the emergence of qualitatively new technologies, significant changes in the economy and social sphere, is associated with geopolitical and political economic aspects of the development of society. With the help of the scenario analysis method, the probable tendencies of geopolitical and political economic processes of society development in the period of the sixth technological structure of the economy are determined. The scientific novelty of the research lies in the fact that, based on the TESP-analysis method, studies of the prospects for the development of world civilization made it possible to establish that the most probable geopolitheconomic scenario should be considered a combination of aspects: in the production and technological sphere - a natural transition from production technologies of the fifth technological order to technologies of the sixth technological order. way of life; in economics - «digital zeroing»; in the social sphere - the implementation of radical reforms; in politics - the continuation and escalation of the scale of hybrid wars.
YURI KUZNETSOV AND THE WORLD LITERARY PROCESS: THE POET’S WORK IN THE CONTEXT OF MAGICAL REALISM
Authors: Ильиных Анастасия Витальевна
Published: October 2021

Ю.П. Кузнецов во многих отношениях непростой поэт. Еще при жизни автора не утихала полемика о месте его произведений в отечественном литературном процессе. Однако ценность его творчества, как и любого талантливого поэта, не ограничивается рамками исключительно русской литературы. Отдельные особенности поэзии Ю.П. Кузнецова указывают на необходимость рассмотрения его в контексте литературного явления, которое основывается на переплетении в сознании героев мифологического, мистического и реалистического типов мировосприятия, - магического реализма. В рамках данной статьи произведен анализ как отдельных произведений поэта, так и общих тенденций его творчества с точки зрения присутствия в них элементов магического реализма.

Y.P. Kuznetsov is in many ways a complicated poet. Even during his life, the controversy around the place of his work in the national literary process did not subside. However, the value of his work, like the one of any talented poet, is not limited to the framework of exclusively Russian literature. Certain features of Y.P. Kuznetsov’s poetry indicate the need to analyze it in the context of a literary phenomenon that is based on the intertwining of mythological, mystical and realistic types of hero’s perception of the world - magical realism. This article deals with an analysis of specific poems and the general tendencies of Kuznetsov’s work that include the elements of magical realism.
FEATURES OF SOLUTION OF THE EXISTENTIAL CONFLICT IN THE STORY OF YURI KRASAVIN «KHUTOROK»
Authors: Ефремова Ирина Львовна
Published: October 2021

В статье рассматриваются мотивы повести выдающегося отечественного прозаика Юрия Красавина «Хуторок», которые можно трактовать как экзистенциальные: мотив одиночества, мотив отчуждения, мотив бессмысленности существования человека, заброшенного в бездну бытия. Произведение реалистично передаёт атмосферу эпохи, социально-нравственный кризис, переживаемый обществом в период перестройки конца ХХ века. Мечты героя помогают преодолевать трудности жизни и в конечном итоге раскрывают путь нравственного перерождения и духовного спасения.

The article considers the motives of the story «Khutorok» by the outstanding Russian prose writer Yuri Krasavin, which can be interpreted as existential: the motive of loneliness, the motive of alienation and the motive of meaningless existence of a person thrown into the abyss of being. The work realistically conveys the atmosphere of the era, the social and moral crisis experienced by society during the period of Perestroika in the late twentieth century. The hero’s dreams help him overcome the difficulties of life and ultimately reveal the path of moral rebirth and spiritual salvation.
SOCIAL MEDIA PROMOTION TECHNOLOGIES: FREE AND PAID TOOLS
Authors: Бабаева Айсулу Айсовна
Published: October 2021

Цель статьи - дать обзор наиболее «рабочим» способам продвижения в социальных сетях. Для этого автор обращается к методам сравнения и нарратива, контент-анализу. В рамках эксперимента использованы взаимоисключающие настройки таргетинга. Объектом исследования являются рекламные инструменты социальных сетей. Рассматриваются органическое и платное продвижения. В заключении - основные преимущества SMM и дальнейшие перспективы исследования, а также главные компоненты коммуникационной кампании, без которой невозможно говорить об эффективности продвижения.

The article aims to identify the most effective ways of promotion in social networks, to touch the history of their appearance, and to highlight the advantages and disadvantages. To do this, the author turns to the methods of comparison and narrative, content analysis. Mutually exclusive settings are used in the experiment. The object of this research is advertising tools of social networks. Organic and paid promotion is considered. In conclusion, the main advantages of SMM arising from this analysis are presented.
JUVENILE JUSTICE METHODS: HISTORIC BACKGROUND, CURRENT SITUATION AND OPPORTUNITIES
Authors: Фролов Михаил Григорьевич
Published: October 2021

В статье дан исторический экскурс внедрения ювенальных технологий в России. Исследованы различные аспекты правового регулирования уголовно-правовых отношений с участием несовершеннолетних, включая коллизии современного правосудия и пенитенциарной практики. С учетом анализа отечественного опыта, накопленного в ходе реализации ювенальных проектов, и зарубежных ювенальных практик сформулированы предложения по совершенствованию деятельности системы предупреждения преступности несовершеннолетних.

The article provides a historical overview of the implementation of the juvenile justice methods in Russia. Different aspects of the legal regulation of criminal matters involving minors, especially in the light of the contradictions in contemporary justice and penitentiary practice, have been investigated. The author makes a proposal for improving the juvenile crime prevention system taking into account the domestic and foreign juvenile experience.