bluuebunny/crossref_metadata_2025 huggingface dataset:
Renal osteodystrophy and brown tumours of the jaw associated with tertiary hyperparathyroidism in the context of cystinosis: a case report
Authors: Sadeghi Shayan , Bissada Eric , Pertick Nimaat
Published: March 2023

Chronic kidney disease is one of the main manifestations of cystinosis that may lead to hyperparathyroidism. Although head and neck involvement in hyperparathyroidism is rare, lesions can occur in the jaws and cause serious functional handicap. We presented the case of a 24-year-old woman with congenital cystinosis and chronic renal failure complaining from symptomatic expansion of the jawbones. Medical imaging showed radiolucent lesions particularly in anterior hard palate and body of mandible. A diagnosis of renal osteodystrophy and brown tumours related to tertiary hyperparathyroidism was established. Following a subtotal parathyroidectomy and stabilization of parathyroid hormone levels, a conservative mandibular osteoplasty was undertaken to increase the available space for tongue movements. Although non-surgical management remains the primary modality for the treatment of brown tumours, adjunctive surgical approach may be considered in cases of severe functional impairment. It is imperative that underlying systemic imbalances be addressed prior to any maxillofacial intervention to prevent relapse.
Pott's puffy tumor on an exceptional clinical case: review of the literature
Authors: Sanogo Harouna , Diarra Kassim , Konate Nfaly , Elmehdi Elansari Mohamed Saydi Ag Med , Bagayogo Drissa Kaloga , Coulibaly Kalifa , Sidibe Youssouf , Keita Mohamed Amadou
Published: March 2023

Pott's tumor or Pott's puffy tumor or osteomyelitis of the frontal bone is a rare clinical presentation. It usually occurs as a complication of trauma to the frontal region, frontal sinusitis or by blood-borne spread, the infection can also spread inwards leading to an intracranial abscess. This is a 04-month-old, 7 kg infant with left frontal swelling with ipsilateral orbital extension. This swelling had been evolving for approximately 1 month. The computed tomography showed a hypodensity of liquid in the left fronto-orbital subcutaneous topography with an intense annular parietal enhancement in the arterial and late stages. Treatment consisted of surgical drainage under general anesthesia. We made the incision via the left pterional approach and undermining up to the frontal bone. From the pus about 40 cc then we proceeded to the debridement of necrotic tissues and curettage of the frontal bone which was lysed in places. The germ found was Burkhoderia pseudomallei gram-negative bacillus sensitive to C3G. Pott's tumor is a rare complication most often from untreated or poorly treated frontal sinusitis. This lack of knowledge raises fears of an evolution towards intracranial complications that could be life-threatening for patients.
Papillary carcinoma thyroid in pregnancy: a case report
Authors: Tyagi Sonali , Singh Maya , Sharma Himani , Chaudhary Rohit
Published: March 2023

Thyroid cancer is the fastest rising type of cancer seen among women. Being the second most common carcinoma in pregnancy, it is important to evaluate the physiological changes in pregnancy that may contribute towards development of this condition. Although most thyroid cancers recognized during pregnancy require surgical treatment, but when it needs to be operated on, is dependent on multiple factors along with patients’ choice. A 23-year-old primigravida with 6 weeks gestation presented with a midline neck swelling for 4 months. Small initially, it gradually started to increase in size. Radiological and fine needle aspiration cytology was suggestive of papillary carcinoma thyroid. Patient was taken up for surgery in second trimester under general anesthesia-total thyroidectomy with modified radical neck dissection. Till date, limited data is available on the effect of pregnancy on evolution of malignancy so as to prevent it at the right time. This report consolidates the etiology, guidelines and management of thyroid cancer in pregnancy.
Evaluation of reliability & reproducibility of cephalometric measurements obtained from computerised software (CS8100SC) compared with manual tracing
Authors: Pragya Prakhar , Sood Sankalp , Mahajan Monika , Chainta Dimple , Negi KS
Published: March 2023

This study has been done to compare fourteen cephalometric measurements collected from computerized tracing of digital radiographs followed by manual tracing of the same to check their reliability and reproducibility.

Pretreatment lateral cephalograms of fifty subjects were taken, on which fourteen cephalometric measurements were traced. Ten randomly selected cephalograms were retraced by the same operator both manually and digitally.

Out of fourteen parameters, eight parameters (N-ANS, S-N, A-Pog, Facial angle, FMA, SNA, SNB and ANB) showed statistically significant differences between the two techniques but were clinically acceptable whereas six parameters did not show any significant differences. Digital measurements obtained from CS8100SC software were reliable for all except ANB. Reproducibility between both the tracing was good except for ANB, Facial axis, Facial angle and FMIA.

CS8100SC Imaging software program can be brought into play for cephalometric measurements.
Distalization, A unique weapon in an orthodontist’s armoury: A case series
Authors: Kamboj Ashish , Chopra S. S. , Bali Atul , Sharma Mohit , Mathur Prateek , Angrish Paras
Published: March 2023

Distalization is widely used as an effective method of gaining space with or without the need of extractions. Various Extra-oral and intra-oral appliances have been introduced over the years. The pendulum appliance and its modifications are specifically very popular among clinicians owing to their effectiveness. The present case series comprises of two cases that have been effectively treated using the pendulum appliance ensuing in aesthetically pleasing outcomes.
Congenital umbilical epidermal inclusion cyst masquerading as raspberry tumor– A common cyst in rare site
Authors: Raj Swati
Published: March 2023

Umbilical tumours or lesions are rare; therefore, it is of outmost importance to navigate every umbilical nodule or growth cautiously. Only 10 cases have been reported to date. The present case has been diagnosed as congenital EIC in the umbilicus, the first time this has been reported in the archives.

A 5 year old female child with umbilical nodular swelling since birth presented to the surgery OPD.A clinical diagnosis of "umbilical adenoma" was made. An excisional biopsy with abdominoplasty was done under general anaesthesia, and the specimen was submitted for HPE. On gross examination, we received an umbilical stump measuring 1 x 1 x 0.4 cm. A raised, firm nodular swelling was noted on the umbilical knot along with keratin debris. On cut, it showed a well-circumscribed, tiny gray-white nodule measuring 0.5 x 0.4 cm. On microscopic examination, a diagnosis of “Umbilical Epidermal Inclusion Cyst”was given.

: Umbilical EIC is a rare entity that may present as an umbilical nodule and is detected in every age group with a female preponderance. Underlying etiopathogenesis can be congenital, idiopathic, or post-iatrogenic. Over 80% of the umbilical EIC is located above the fascia. The histopathological examination is the only modality that leads to an exact diagnosis and is considered the “gold standard” for detection of commonest cyst occurring in the rare site.
Acquired lymphangioma circumscriptum of the vulva in a middle aged woman with chronic hidradenitis suppurativa – A case report
Authors: Joseph Preeti , Gupta Neelam , Behl Lav , Mehak  , Uppal Sanjeev
Published: March 2023

Lymphangioma circumscriptum (LC) is a distention of lymphatic channels present in skin and subcutaneous tissues. LC is either primary (usually present at birth or develops in early childhood) or secondary due to diminished lymphatic outflow. It is commonly prone to develop in oral cavity, tongue, proximal regions of arms and legs, groin, axilla, and trunk. Primary vulvar involvement is unusual. Vulvar LC is a rare untoward outcome of hidradenitis suppurativa (HS), which causes significant physical and emotional discomfort. We report a case of acquired LC of vulva as a sequlae of HS in a 42 years old female who presented with painful papules, edema and thickening of the vulva with history of foul-smelling discharging sinuses. The patient was managed surgically by wide excision and reconstructive surgery by Plastic surgery unit.
Medidas poblacionales para la seguridad vial: más allá de la responsabilidad individual
Authors: Rodríguez-Hernández Jorge Martín , Urrego Diana Carolina
Published: March 2023

Las lesiones causadas por el tránsito (LCT) se encuentran dentro de las principales causas de mortalidad y discapacidad a nivel mundial, hecho reflejado en el puesto que ocupan dentro de las primeras diez causas de vida ajustados por discapacidad, con importantes costos e impacto económico y social para las sociedades que las padecen. En 2004, la Organización Mundial de la Salud (OMS) lanzó el primer informe sobre prevención de LCT. Sin embargo, en años posteriores esa situación no mejoró, por lo cual las Naciones Unidas lanzó la Década de Acción para la Seguridad Vial (2011-2020), donde se invitaba a los gobiernos a diseñar e implementar acciones para reducir la carga asociada a este problema; entre estas se encuentra diseño y mejoramiento de vías, atención oportuna pos siniestro, control de la velocidad, medidas de control administrativo, diseño y mejoramiento de estándares vehiculares, entre otras. Las medidas basadas en enfoque poblacional han demostrado ser más poderosas que las medidas que inducen cambios de comportamiento individual.
VECTOR AUTOREGRESSIVE MODEL OF LVIV REGION SUSTAINABLE DEVELOPMENT
Authors: Zomchak Larysa , Komar Mariana , Karpa Iryna
Published: March 2023

The concept of sustainable development combines economic, ecological and social approaches to decision-making, taking into account the need to minimize damage to the environment and simultaneously ensure the socio-economic development of the system at the appropriate level. It is obvious that regional sustainable development will always be compatible with global sustainable development, because the sustainability of the system is ensured by the sustainability of its components. The article implements a vector autoregression model of sustainable development of the Lviv region. The model shows three components of sustainable development: economic, social and environmental, but the skin with them is described by a regression level. The gross regional income of the Lviv region was chosen as the outcome variable for describing the economic component of sustainable development, the available income per person was used as a social variable, and the indicator of environmental protection costs is responsible for the environmental component. Statistical data were collected for the years 2000-2022. The application of a VAR type model makes it possible to investigate the simultaneous mutual influence of three variables that describe the sustainable development of Lviv Oblast. The model meets the requirements of adequacy, the parameters of the model are statistically significant, the lag is one year long. The model was used to forecast gross regional income, income per person and expenses for environmental protection in the Lviv region for the following periods. The VAR model confirmed that the GRP in the previous period has the greatest positive impact on the GRP of Lviv Oblast, the disposable income per person is also most affected by the GRP in the previous period, and the costs for nature protection are the largest amount of these costs in the previous period. At the same time, an increase in the population’s income has a negative effect on GRP, and an increase in the costs of nature protection has a negative effect on the population’s income. Despite the fact that Lviv region did not suffer significant damage and even manages to exceed the planned indicators, in the conditions when it is necessary to defend the country in the war, the problems of sustainable development are relegated to another plan, but after the victory of Ukraine, the reconstruction will take place on the basis of sustainable development.
COMPETITIVENESS: REGIONAL ASPECT
Authors: Liba Natalia
Published: March 2023

The modern development of the economy is characterized by the strengthening of competitive relations at various levels. Competition and competitive relations are the basis for the functioning of the market economy and are its main manifestation. Competition is the rivalry that arises between the participants of competitive relations, the best operating conditions in the market. The regional aspect of the development of competition is of increasing interest among modern scientists. It is especially strengthened in conditions of decentralization and the growing role of regions. The level of competitiveness of the region is one of the most important comprehensive indicators characterizing its social and economic development. Competitiveness is the main economic category that reflects the level of development of the subject of competition. Regional aspects of competitiveness research are of particular interest in the context of the processes of decentralization, globalization and the strengthening of the role of regions in the formation of a competitive economy at both the national and international levels. The high level of socio-economic development of each region is the basis of strengthening the country’s economy. The region is the subject for the formation of competitiveness of which efforts should be directed both at the national and regional levels. The purpose of the article is to analyze approaches to determining the essence of the region and its competitiveness, to clarify their content. The article summarizes the main approaches of scientists to the interpretation of such economic categories as «region» and «competitiveness», defines the role of regions in competitive relations. Manifestations of competitiveness at the regional level, interdependence of competitiveness at different levels are studied. The essence of the category «economy of the region» and its role in the development of the region are determined. Competitiveness is an important outcome of economic competition at the regional level. Rivalry arises in various directions: regarding the attraction of qualified labor, the production of competitive products based on the effective use of regional natural resources and conditions, the attraction of investments, the effective distribution and exchange of material goods. Competitiveness is one of the most important comprehensive characteristics of the region’s development, as it includes indicators of an economic and social nature.
THE MODERN PARADIGM OF ENSURING THE COMPANY’S COMPETITIVE ADVANTAGES IN INTERNATIONAL MARKETS
Authors: Turianytsia Valerii
Published: March 2023

The necessity of forming a modern paradigm of ensuring the company’s competitive advantages in international markets in the conditions of globalization of the economy is substantiated in the article. The content and types of competitive advantages of the enterprise are considered and the tasks of the enterprise for relation to creation and management of them are defined. The basic and modern concepts of formation of competitive advantages of enterprises are described, and it is established that under present conditions of economic activity competitive are those enterprises, that in their activity use innovations, new technologies and conduct cooperation with the aim of finding new sources of competitive advantage. It is suggested that the main competitive advantages include the ability of the enterprise to continuous development through the creation and implementation of innovations, scientific and technological advances, the attraction of intellectual capital, as well as participation in international cooperation and integration. It is believed that these factors will ensure qualitative changes in the activities of enterprises and achieve its competitive position in the international market. Based on the conceptual approach, a modern paradigm of competitive advantage is formed, which, unlike the others, includes an innovative and technological and global-cooperative concept. Globalization processes of the world economy significantly change the conditions of the functioning of enterprises. The rapid economic development of the world economy requires constant adaptation to changes in it and the search for qualitatively new sources of economic growth and sources of ensuring competitiveness on the international market, which becomes an objective condition for effective enterprise management. The urgent problem remains the low competitiveness of domestic enterprises and Ukrainian products, given the change in the paradigm of ensuring the competitive advantages of enterprises on the global market. Therefore, studying the possibility of ensuring the international competitiveness of enterprises in accordance with modern economic requirements is an urgent issue.
COMMUNICATION MANAGEMENT IN SOCIAL TRANSPARENCY RISKS MANAGEMENT OF ENTERPRISE INFORMATION SYSTEMS
Authors: Maznyk Liana , Dragan Olena , Turchyna Mariia
Published: March 2023

One of the areas of improvement of communicative management tools in the conditions of modern challenges is the relevant provision of actual changes in the formats of work organization. Remote work and mixed formats of work are gaining popularity. Remote work means using information and communication technologies to work outside the workplace. The Covid-19 crisis and the full-scale war in Ukraine have led to an increase in the use of social media tools in enterprises. The directions of their use control, inform, and coordinate cooperation between employees. In such conditions, communicative management must consider not only the requirements but also the risks of social transparency. Transparency is one of the aspects of corporate social responsibility at the organizational level, which is intended to contribute to the growth of the efficiency and productivity of the enterprise. Social transparency is carried out through social networks or corporate social software, refers to the voluntary sharing of personal and contextual information, such as information about their own and team status, intentions, motivations, capabilities, priorities, goals, updates of physical and social information, contacts with others colleagues. Social transparency practices can create risks such as information overload, professional burnout, and stress. There is a lack of systematic communication management methods that would identify and assess the risks of social transparency. In the presented study, we substantiate the method of identification and assessment of such risks at enterprises. An appropriate algorithm for the method of identification and assessment of such risks in the organizational context has been developed. As a result of the research, a specific toolkit of communicative management is proposed for the study of potential risks of social transparency in corporate information systems in the conditions of social transparency. The use of such tools in the practical activities of enterprises will improve the validity of management decisions in the context of the transparency of corporate information systems based on the identification of relevant risks and their prioritization.
CONCEPTUAL APPROACHES TO PHARMACEUTICAL MARKETING
Authors: Sadchenko Olena , Robul Yurii , Lytvynenko Kateryna , Gorlova Olena
Published: March 2023

The article deals with the issues of conceptual approaches to pharmaceutical marketing and the problems of its efficiency improvement with due regard to its specific features. The scientific basis for the organization of marketing management in pharmacy is substantiated, which leads to qualitative and quantitative changes in the managed object. The peculiarities of the impact of marketing processes in the global and local dimensions on the state of social and economic subsystems in the context of ensuring their sustainable development are determined. At the macro level, the actions of the pharmaceutical business and the government, declaring economic interests, realize the resources described above using appropriate methods (economic, political, ideological and administrative). This is manifested through the policy of "controlled inflation" (burning all citizens’ savings), monetization of benefits, support for the development of consumer lending, the taxation system, government grants, customs policy, etc. Five groups of management resources in pharmacy are identified, each with its own tools and methods. To ensure the effectiveness of marketing tools in the market of information security in the pharmaceutical industry (ISP), the article defines what "products" are offered in this market, since each type of product has its own consumer groups and effective ways of promotion. The article considers the possibilities of applying the Agile approach to the pharmaceutical industry, which will facilitate faster and better adaptation to competition in a changing market and in conditions of limited resources, as well as help to build a flexible marketing campaign, obtaining a significant increase in profits. Modern trends that can be observed in any client pharmaceutical segment are identified and prospects for the development of the industry are outlined.
A Configuração de uma estética publicitária regional
Authors: Covaleski Rogério Luiz
Published: March 2023

O objeto de estudo reúne campanhas publicitárias pernambucanas que contemplam claras referências à cultura regional, correlacionando, ainda, as intersecções com outras formas de expressões comunicativas e artísticas; consubstanciando a condição para o hibridismo cultural defendido por García Canclini, no qual não se notam as fronteiras entre o culto, o massivo e o popular. Busca-se averiguar se é possível identificar e classificar uma estética pernambucana constituindo e impregnando a publicidade regional.
Edição e cultura visual: Brás Cubas e suas múltiplas encarnações
Authors: Castedo Raquel , Gruszynski Ana , Moraes André
Published: March 2023

O artigo toma como objeto exemplar a obra de Machado de Assis Memórias Póstumas de Brás Cubas, publicada em diferentes edições, para problematizar as relações entre textos e materialidade dos suportes que os veiculam. Avalia o papel do design enquanto práxis de mediação editorial, tendo em vista o âmbito dos estudos visuais e das práticas de leitura. Trata-se de uma reflexão teórica que tem como fundamento a pesquisa bibliográfica e que se apropria de reproduções de páginas de edições da obra como argumentos visuais articulados aos tópicos debatidos. Apresenta também dados acerca de modos de leitura/acesso ao texto obtidos por meio de questionário e entrevistas.
Vulnerabilidade ou resistência? Um panorama da questão do consumo infantil de alimentos permeado pelo marketing e a mídia
Authors: Piedras Elisa Reinhardt
Published: March 2023

Neste trabalho abordamos a relação das crianças com o consumo de alimentos e as estratégias de marketing e da mídia. Com base na perspectiva dos estudos culturais, elaboramos um panorama documental da questão no Brasil hoje, articulando as posições de pais, educadores, sociedade civil organizada, governo, legisladores, profissionais da indústria e da mídia. Por fim, discutimos aspectos que equilibram as visões da vulnerabilidade e da resistência infantil diante do tema
O imaginal público: prolegómenos a uma abordagem comunicacional do imaginário
Authors: Mateus Samuel
Published: March 2023

Neste trabalho procuramos delinear alguns aspectos que evidenciama dimensão comunicacional do imaginário. Isso significa que precisamos de prestar atenção ao modo como o imaginar colectivo modela a realidade social e como a publicidade colabora nesse processo. Sugerindo uma ligação estreita entre o imaginário, a sociedade e a publicidade, nomeamos “imaginal público” ao conjunto dinâmico, simbólico e complexo de imaginários diversos e heterogéneos quepermeiam as sociedades.
Cultura e escritura: às voltas com o antropológico no reality show
Authors: Serelle Marcio de Vasconcellos
Published: March 2023

Este artigo recupera a noção de uma vertente considerada antropológica do reality show, iniciada na década de 60, para refletir sobre a forma como esses programas, hoje, que já assumem sua face ficcional, servem ao exame do fenômeno do homem, notadamente em suas relações interpessoais. Semblantes da paixão pelo real que caracterizou o século XX, os reality shows articulam, nessa perspectiva, cultura e escritura, com algumas ressonâncias e atualizações de aspectos do realismo histórico, com sua colocação em cena do homem ordinário, de modelos reduzidos e das dinâmicas de jogo.
Trajetórias históricas da moda: do luxo antigo à democratização do luxo
Authors: Rosa António Machuco
Published: March 2023

Neste artigo é analisado o percurso histórico do conceito moderno de luxo em contraposição com o significado social que o luxo possuía nas sociedades pré-modernas. A evolução do luxo é vista dentro do contexto da evolução da moda, salientando-se como ela participa da emergência das formas modernas de exibição do desejo individual. Essa evolução é analisada com base em quatro exemplos que se sucederam historicamente: o dândi "Beau" Brummell, a alta-costura iniciada por Frederik Worth, as criações de Yves Saint Laurent e as coleções que Karl Lagerfeld desenvolveu para a H&M.
Trilhas de um espaço de pesquisa: o GT Epistemologia da Comunicação da Compós
Authors: Martino Luis Mauro Sá
Published: March 2023

A discussão epistemológica é um dos principais temas da área de Comunicação. Mas o que, de fato, constitui uma "questão epistemológica"? Este texto delineia o problema a partir das principais tendências de investigação do Grupo de Trabalho "Epistemologia da Comunicação" da Compós. Foram analisados 126 artigos apresentados entre 2001 e 2013, observando os temas e as referências empregadas. Notou-se uma concentração de pesquisas em torno do fundamento de teorias específicas, seguidos pela discussão das fronteiras da área, seus métodos, objetos e autores. As referências dos artigos mostram alto grau de diversidade conceitual - mais da metade dos autores são citados uma só vez. O texto discute esses resultados identificando uma tensão entre a riqueza da pluralidade epistemológica e os riscos de uma excessiva dispersão na área evidenciadas no espaço de discussão sobre epistemologia.
Captura e resistência: potências comunicacionais e políticas das práticas de intervenção urbana
Authors: De Carvalho Oliveira Ana Karina , Salgueiro Marques Ângela Cristina
Published: March 2023

Este artigo tem como objetivo apresentar as possibilidades de resistência que as práticas comunicacionais de intervenção urbana são capazes de oferecer às tentativas do poder institucional em capturá-las, absorvê-las e integrá-las às lógicas vigentes a fim de mantê-las sob seu controle. A trajetória do grupo que transformou pilastras do metrô de São Paulo em um museu a céu aberto da arte urbana paralelamente à do grupo que pixou, consecutivamente, as Bienais de Arte de São Paulo em 2008 e 2010, e a Bienal de Berlim, em 2012, podem dar a ver algumas das questões políticas, estéticas, comunicacionais e artísticas que a atravessam, sobretudo à luz das contribuições de Certeau, Mouffe, Rancière e Agamben.
Futebol, Corpo e Publicidade: um estudo de caso
Authors: Amaro Ribeiro Picoreli Montanha Fausto , Helal Ronaldo George
Published: March 2023

A partir de autores como Sennett, LeGoff, Truong e Maffesoli, são analisadas as apropriações do corpo no futebol e na publicidade. Inicialmente, desenvolve-se uma pequena história do corpo nos primeiros anos de futebol no Brasil. Em seguida, são brevemente investigadas a publicidade e a representação racial nela veiculada. Por último, apresenta-se a pesquisa empírica propriamente dita: as campanhas publicitárias realizadas em torno de Neymar e a predominância de uma ênfase em determinados aspectos corpóreos do jogador (peito desnudo, sorriso, habilidade com a bola de futebol).
Apresentação
Authors: Casaqui Vander , Cogo Denise
Published: March 2023

Apresentação
Do fundo do baú: as coleções dos fãs de Raul Seixas
Authors: Abonizio Juliana
Published: March 2023

Os fãs de Raul Seixas são colecionadores de diversos objetos. Para desvendar as relações dos colecionadores com o ídolo, com outros e com eles mesmos, recorri às cartas enviadas ao Raul Rock Club e à análise de seu acervo. As articulações entre as várias formas de se relacionar com objetos do cantor ou a ele referentes mostram que os objetos colecionáveis, mais que veículos de reprodução social, podem funcionar como dispositivos de uma poética.
Design gráfico cambiante para marcas hipermodernas
Authors: Kopp Rudinei
Published: March 2023

Neste artigo são analisados os logotipos da marcas Norwegian University of Life Sciences, Nordkyn e MIT Media Lab. Esses trabalhos revelam uma nova face do “design gráfico cambiante” (AUTOR, 2002) e estão identificados com um momento caracterizado, nos termos por Gilles Liposvetsky, como hipermodernidade. As marcas analisadas revelam as potencialidades e riscos dessa época, servindo como dispositivos para a excitação do hiperconsumo e da hiper-individualidade.
História em quadrinhos e a função poética na publicidade
Authors: Santos Roberto Elísio dos , Urbinati Daniela , Santos Iêda Lima dos
Published: March 2023

A relação entre a publicidade e as histórias em quadrinhos remonta ao início do século XX, quando as tiras publicadas em jornais atraíam a atenção crescente dos leitores. Partindoda função poética da linguagem, conforme a classificação feita pelo linguista russo Roman Jakobson, e seuuso na publicidade, este texto pretende categorizar as principais formas em que os quadrinhos atendem às necessidades de campanhas publicitárias. Por meio de elementos característicos da função poética da linguagem, os anúncios podem trazer informações úteis e manterem-se interessantes e vendáveis.
A religião dos celulares: consumo de tecnologia como expressão de fé entre evangélicos e umbandistas
Authors: Silva Sandra Rubia da
Published: March 2023

Ao longo de onze meses de trabalho de campo em um bairro de camadas populares em Florianópolis, pude constatar importantes conexões entre o consumo de telefones celulares e a vivência da religiosidade entre evangélicos e umbandistas. Neste artigo, exploro as maneiras pelas quais os telefones celulares estão presentes no discurso e nas práticas religiosas desses dois grupos, percebendo o celular tanto como mediador positivo quanto negativo. A partir da análise do material etnográfico, argumento que a associação entre  religião e uso de telefones celulares, além de aliviar a experiência da pobreza, traz renovadas possibilidades de expressão da identidade religiosa. Sugiro também que a dimensão política está presente, na medida em que suas funcionalidades – em especial o bluetooth e o SMS -  auxiliam na disseminação do discurso religioso e na obtenção de novos adeptos.
Atravessando as bordas do círculo mágico: imersão, atenção e videogames
Authors: Ferreira Emmanoel , Falcão Thiago
Published: March 2023

Este trabalho propõe uma discussão sobre o círculo mágico, conceito bastante debatido nos últimos anos no âmbito dos jogos em geral, e em particular dos videogames. Através de um diálogo com autores dos game studies, como Johan Huizinga e Katie Salen e Eric Zimmerman, assim como com autores da psicologia cognitiva que discutem a questão da atenção, argumentamos que o círculo mágico, ao invés de separar ficção e realidade – conforme defendido por diversos autores – funciona como uma estrutura cognitiva de mediação, cuja existência ocorre de formas diferenciadas e gradativas, de acordo com a operação de processos imersivos e atencionais entre jogador e dispositivo tecnológico, neste caso o videogame.
Anulação do desejo na moral da transparência: umensaio sobre ética nas relações públicas
Authors: Barros Filho Clóvis de
Published: March 2023

Resumo:

Este trabalho tem por objetivo o discurso do profissional de relações públicas sobre sua atividade profissional. Das singularidades deste fazer por ele destacadas,
Informação e responsabilização eleitoral: o caso do Movimento Voto Consciente
Authors: Praça Sérgio
Published: March 2023

A população brasileira costuma ser menos informada em relação aos candidatos a cargos proporcionais que aos majoritários. Em São Paulo, uma organização da sociedade civil tem por objetivo esclarecer os eleitores a respeito daqueles parlamentares que a entidade julga merecerem a reeleição. Para isso, uma lista em anos eleitorais é divulgada com a ajuda da mídia. Este trabalho busca dimensionar a importância desta entidade para a accountability vertical do sistema político, ou seja, em que medida os eleitores recompensam os parlamentares apontados como os melhores.

Palavras-chaves: Eleições legislativas, responsabilização eleitoral, terceiro setor.

ABSTRACT

It is notorious that brazilian voters know more about candidates for the Executive than for the Parliaments. When legislative elections occur, an NGO based in São Paulo draws up a list of what they think are the best candidates for reelection in the City Council. Our text intends to conclude exactly how important the Movimento Voto Conscientes list is to the promotion of electoral accountability in a system that discourages this type of popular control.

Keywords: City council elections, electoral accountability,

NGOs.
Publicidade: o fazer-valer
Authors: Golobovante Maria da Conceição
Published: March 2023

Em busca de uma epistemologia da comunicação publicitária, e em especial da sua ocorrência no espaço urbano, este artigo questiona a visão da publicidade como uma atividade comercial per se, ao problematizar sua construção como discurso valorizante de bens e serviços, ou seja, a validade desta prática está condicionada à sua capacidade de produzir linguagem e, portanto, cultura.

Palavras-chave: Publicidade; marketing; mídia; cidade.

ABSTRACT

This article is looking for an advertisings epistemology, especially on the outdoor ads presents in the urban space, challenging right the idea of advertising as only a commercial activity. Its valorizing speech connected to the goods and services ratifyes its real value as a cultural production.

Keywords: Advertising; marketing; media; city.
Modos de utilización de las TICs por las organizaciones que operan en la Chiquitania (Santa Cruz, Bolivia)
Authors: Prado Roberto
Published: March 2023

Este trabajo tiene por objetivo analizar la utilización de las TICs (Tecnologías de la Información y la Comunicación) por las organizaciones que operan en el espacio de la Mancomunidad de municipios de la Gran Chiquitania (Santa Cruz, Bolivia). Se partirá, entonces, de la siguiente hipótesis: el uso de las TICs por parte de estas organizaciones, por causas económicas y estratégicas, está más orientado hacia la toma de contacto con otras organizaciones y determinados segmentos de la población, que a facilitar las comunicaciones del ciudadano común que habita en la Mancomunidad.

Palabras clave: TICs; Bolivia; gobierno local.

ABSTRACT

The aim of this essay is to analyze the application of TIC (Information and Communication Technologies) by organizations operating in the Municipalities of the Gran Chiquitania (Santa Cruz, Bolivia). Its underlying hypothesis is that the application of TIC by these organizations, because of economic and strategic causes, is more oriented toward entering into contact with other organizations and certain population segments, than to facilitate the communications of common citizens belonging to the participating municipalities.

Keywords: NIT; Bolivia; local governments.
Viagem ao território da publicidade
Authors: Burrowes Patrícia
Published: March 2023

Este artigo aborda o processo de produção das peças publicitárias, contextualizando a propaganda em seu ambiente de fundo, ou seja, como ferramenta de marketing. Acredito que, ao descrever os aspectos técnicos envolvidos na criação das mensagens, iluminaremos elementos que não raro ficam à sombra nos estudos sobre a publicidade, e desta forma multiplicar-se-á a percepção das variáveis em jogo nesse fenômeno social, enriquecendo nossa compreensão sobre ele.

Palavras-chave: Publicidade; criação; marketing; subjetividade.

ABSTRACT

This is a paper on the making of advertising pieces, contextualizing advertising in its background ambience, that is, as a marketing tool. I believe that in describing technical aspects of the creation of such messages, we shall bring to light elements that are frequently kept out of sight in the studies about advertising; this should multiply the perception of variables at play in this social phenomenon and enrich our understanding about it.

Keywords: Advertising; creation; marketing; subjectivity.
A misteriosa chama da rainha Loana
Authors: Carrascoza João Anzanello
Published: March 2023

ECO, Umberto. A misteriosa chama da rainha Loana. Tradução: Eliana Aguiar. Rio de Janeiro: Record, 2005, 456 p.
À perplexidade, a complexidade: a relação entre consumo e identidade nas sociedades contemporâneas
Authors: Enne Ana Lucia
Published: March 2023

Este artigo busca refletir sobre a relação entre consumo e identidade nas sociedades atuais, tomando como ponto de partida alguns exemplos concretos, mas em especial os otaku, jovens japoneses que optam por viver uma vida virtual, com referências ao universo pop e digital. Nossa questão principal é tentar entender a construção das identidades sociais como processo cultural e de que maneira se dá, no mundo contemporâneo, a relação desse processo com a mídia e o consumo.

Palavras-chave: Identidade; consumo; otaku; processo.

ABSTRACT

This article intends to be a reflection on the relation enters consumption and identity in the current societies, taking as starting point some concrete examples, as the otaku, japanese young that living a virtual life, with references to the universe pop and digital world. Our question is to understand the construction of the social identities while cultural process and the relation of this process with the media and the consumption.

Keywords: Identity; consumption; otaku; process.
Imaginários em confronto: as brasileiras e a televisão em Portugal
Authors: Ferin Isabel
Published: March 2023

Este artigo tem como objectivo analisar os cruzamentos entre trajectórias de vida, imaginários e percepção de conteúdos da televisão das imigrantes brasileiras em Portugal. Tendo como pano de fundo as teorias das migrações e aprofundando as teo-rias sobre a recepção, procura-se entender o papel dos Media, principalmente da televisão, nos processos de integração. Conclui-se que determinados conteúdos veiculados pelos Media são percebidos como interferindo nos quotidianos, enquanto as percepções tendem a ser selectivas e a articularem-se com as trajectórias de vida e de imigração.2

Palavras-chave: Mulheres imigrantes brasileiras; percepções dos conteúdos dos Media; consumos e usos dos Media; audiências activas e imaginação.

ABSTRACT

The aim of this article is to cross life trajectories, imaginaries and uses of television among Brazilian immigrants in Portugal. The objective was to identify the perceptions of information contents and the interferences of those contents in their daily lives. Having support on migration and reception theories, we seek to understand the role of media, mainly television, in the integration process. The conclusion points out to certain contents that interfere in the daily lives and to the selectivity of the perceptions.

Keywords: Brazilian women immigrants; media perceptions; media uses and forms of consumption; active audiences and perceptions.
Um retrato da identidade masculina no comercial Wilson
Authors: Sobrinho Asdrúbal
Published: March 2023

Este trabalho propõe-se a analisar, por meio da semiótica da cultura e de questões relacionadas a estudos de gênero e identidade, um personagem da propaganda, como signo capaz de representar marcas, valores e grupos sociais. Como mediador do diálogo entre eles e o anunciante, o personagem e o conjunto de signos correlatos facilitam a fixação da mensagem no imaginário e determinam o efeito persuasivo da propaganda.

Palavras-chave: Personagem; propaganda; carência; dicotomia; identidade.

ABSTRACT

This article intends to analyse, with the approach of cultural semiotics and questions related to gender and identity studies, a character of an advertisement, as a sign capable of representing trademarks, values and social groups. As mediator of the dialogue among them and the advertiser, the character and the group of signs correlate make easier to fix the message in the public mind and determine the persuasive effect of the advertisement.

Keywords: Character; advertisement; lack; dichotomy; identity.
As gotas de carvalho caem como marteladas
Authors: Carrascoza João
Published: March 2023

TORRES I PRAT, Joan.

Consumo, luego existo – Poder, mercado y publicidad

Barcelona: Icaria, 2005, 124 p.
O silêncio na sala: sobre o declínio da comunicação na vivência conjugal
Authors: Filho Ciro
Published: March 2023

A comunicação humana não ocorre como normalmente se imagina. Seres humanos utilizam-se muito mais de recursos plásticos de expressão (o jeito de olhar, a entonação, o corpo) do que das palavras, que, de certa

forma, não dizem muita coisa. Na vida em comum dos casais, por exemplo, criam-se processos patogênicos que inviabilizam a comunicação, pois o principal da disputa não são os temas, os assuntos, as opiniões, mas algo que está além da comunicação formal e além do discurso, que

está no plano da metacomunicação de suas próprias relações, de seus padrões, em suma, do poder que, mascarado de contenda de pontos de vista, situa-se no cerne da disputa.

Palavras-chave: Patologias da comunicação; comunicação não-verbal; esquizofrenia e comunicação; metacomunicação.

Abstract

The human communication does not happen in the way everyone figures it out. Human beings utilize frequently more plastic resources of expression (the way one looks, the tone modulation, the body) than words, that do not say much anyway. In ordinary life of couples for instance pathogenic processes are created and make impossible the communication, for the main altercation is not about themes, matters, opinions but about something that is beyond the formal communication and beyond the discourses and

is rather at the level of metacommunication of their own relations, their own patters, in short, at the level of the power that disguised as dispute on opinions is placed in the core of the conflict.

Keywords: Communication pathologies; non-verbal communication; communication and schizophrenia; metacommunication.
Martin Heidegger e a questão da técnica, de Francisco Rüdiger
Authors: Marcondes Valéria
Published: March 2023

RÜDIGER, Francisco. Martin Heidegger e a questão da técnica. Porto Alegre: Sulinas, 2006, 247 p.
Simmel e a cidade moderna: uma contribuição aos estudos da comunicação e do consumo
Authors: Freitas Ricardo
Published: March 2023

É nas grandes cidades que se dá a maior parte das produções midiáticas e, em geral, elas também são o cenário e o argumento dessas produções.

Isso acontece no jornalismo, na publicidade e em toda a indústria do entretenimento. Daí a relevância de se considerarem diferentes argumentações teóricas que possam servir de reflexão a essas práticas comunicacionais.

Neste artigo, nos apoiamos na herança teórica de Georg

Simmel como importante alternativa para a compreensão da comunicação nas metrópoles.

Palavras-chave: Cidade; comunicação; Simmel; indivíduo; dinheiro; conflito.

ABSTRACT

Most of the media productions takes place in the big cities. In general, the media themselves are the scenery and plot of these productions. This happens in journalism, in advertising as well as in the whole industry of entertainment.

Therefore, the relevance of considering different theoretical arguments that may serve as a reflection on these communicational practices. In this article, we rely on George Simmel’s theoretical inheritance as an important

alternative to the comprehension of communication in the metropolises.

Keywords: City; communication; Simmel; individual; money; conflict.
Lo que no nos dijeron de Saddam Hussein: la construcción mediática de un demonio
Authors: Vizcarrondo Doris
Published: March 2023

El presente estudio analiza la existencia pública de Saddam Hussein como un producto del discurso mediático. La prensa estadounidense fue cómplice de la representación mediática que construyó el gobierno de Estados Unidos sobre Saddam Hussein. En este sentido, cuando Saddam Hussein fue útil a sus intereses, fue subvencionado y sus crímenes ignorados. Pero cuando se convirtió en un estorbo se demonizó y finalmente se ejecutó. De manera que la prensa estadounidense excluyó de su discurso la asociación de Estados Unidos con los crímenes perpetrados por Saddam Hussein.

Palabras-clave: Discurso periodístico; discurso político; Saddam Hussein; representación.

ABSTRACT

The present study analyzes the public existence of Saddam Hussein as a product of the media discourse. The American press was agreed with the media representation that built the U. S. government about Saddam Hussein. In this sense, when Saddam Hussein was useful to its interests he was subsidized and his crimes ignored. But when it was a hindrance was

demonized and finally was executed. So that the American press excluded of his discourse the association of U.S. with the crimes perpetrated by Saddam Hussein.

Keywords: Media discourse; political discourse; Saddam Hussein; representation.
Análisis de la infoestructura que presentan 22 portales gubernamentales de los países ubicados en la plataforma continental de América
Authors: Islas Octavio
Published: March 2023

En este artículo presentaré los resultados que arrojó el estudio de usabilidad de los 22 portales ciudadanos de los países ubicados en la plataforma continental de América. El estudio fue realizado en 2006.

Palabras-clave: Economía del conocimiento; portales ciudadanos; gobierno electrónico; internet; información.

ABSTRACT

This paper presents the results brought by the study of usability of 22 citizen portals of countries that compose America’s continental platform. The study took place in 2006.

Keywords: Knowledge economy; citizen portals; electronic government; internet; information.

RESUMO

Este artigo artículo apresenta os resultados trazidos pelo estudo de usabilidade de 22 portais cidadãos dos países implicados na plataforma continental da América. Este estudo foi realizado em 2006.

Palavras-chave: Economia do conhecimento; portais cidadãos; governo eletrônico; internet; informação.
Imperativos de conduta juvenil no século XXI: a “Geração Digital” na mídia impressa brasileira
Authors: Freire Filho João , Lemos João Francisco de
Published: March 2023

Neste artigo, examinamos o uso de um dos emblemas geracionais mais adotados pela imprensa brasileira: “Geração Digital” (nomeada, alternativamente, de “Geração On-Line”, “Geração Internet”, “Geração Conectada”, “Geração Z” ou “Geração Pontocom”). Nosso objetivo é demonstrar como os retratos midiáticos da “Geração Digital” exaltam discursivamente posturas e práticas juvenis que prefigurariam ou sintetizariam um padrão exemplar de subjetividade, afinado com premissas e interesses do atual estágio do capitalismo.

Palavras-chave: Juventude; geração; imprensa; subjetividade; tecnologias digitais; capitalismo flexível.

Abstract

This article examines the use of one of the generational labels most adopted by the Brazilian press: “Digital Generation” (alternatively named “On-line Generation”, “Internet Generation”, “Connected Generation”, “Z Generation” or “Dotcom Generation”). Our objective is to demonstrate how media portrayals of the “Digital Generation” discursively celebrate youth stances and practices, which would prefigure or synthesize an exemplarily subjective pattern tuned with assumptions and interests of the present stage of capitalism.

Keywords: Youth; generation; press; subjectivity; digital technologies; flexible capitalism.