SCENARIOS OF BUSINESS ENTITIES SOCIO-ECONOMIC INTERACTION IN THE CONTEXT OF GLOBAL CHALLENGES
Authors: DANICH VITALIY , TATAR MARYNA 
Published: June 2023

Abstract. The coronavirus pandemic has become one of the greatest global challenges of our time, posing a significant threat to socio-political processes and requiring both government institutions and businesses to find ways to respond quickly and effectively. In the context of global challenges, the issue of forming scenarios of socio-economic interaction of business entities, research on changes in these scenarios due to the acceleration of digitalization and robotization of business and the transition to a remote format of work is especially relevant. The aim of the article is formation scenarios of business entities socio-economic interaction in the context of global challenges. The following methods were used to achieve the goal: abstract and logical, synergetic, statistical, comparative, horizontal, vertical, tabular, graphic, scenario methods. Results. The article defines the concept of scenario and scenario approach. It is noted that the scenarios for the development of the pandemic itself as a biological global challenge should be distinguished; scenarios of the impact of the COVID-19 pandemic on various spheres of social development; scenarios of doing business in a pandemic. Characteristics that can determine pandemic scenarios are considered. The pandemic impact scenarios provided by various international and national organizations and bodies and the change of these scenarios over time are analyzed. The forecast of GDP provided by different organizations is presented and in order to analyze the actual implementation of the forecast, a comparison of forecast values and real values of GDP, which was in 2020 and 2021 in fact. Macro indicators of economic and social development of Ukraine according to the main and alternative scenarios are analyzed. In developing scenarios of socio-economic cooperation in order to increase their effectiveness, it is proposed to take into account environmental factors (ecosystems), external and internal environments of the enterprise, in particular, take into account the scope of activities, size of the enterprise, regional location and regional differences, financial condition of entities during global challenges, flexibility of management, its ability to adapt and dynamism in response to challenges, the level of interaction of the business entity with public authorities and local governments (public-partnership relations), the level of corporate social responsibility, the desire to cooperate with employees, the public, to preserve the ecosystem, maintain employee health, charity, employee loyalty, etc. The practical significance of the research lies in the possibility of establishing effective interaction between business entities in the implementation of different scenarios in the context of global challenges. The development of scenarios and relevant strategies will make possible to renew the business in the long run after the crisis caused by such a global challenge as the COVID-19 pandemic, while maintaining control over the current situation, taking into account the requirements of rapid response. As part of further research, it is planned to develop scenarios for business entities socio-economic development and scenarios for their interaction within the implementation of existing business processes at the enterprise.