bluuebunny/crossref_metadata_2025 huggingface dataset:
Advancements in Biofiller-Reinforced PLA Composites for 3D Printing: A Review
Authors: Vijayan M.
Published: October 2024

Additive manufacturing is key in realizing highly complex and high-performance composite materials. Among all the various kinds of functionality that could be added to a composite component, continuous fiber-reinforced composites have been drawing much attention because of their attractive combination of properties. The comprehensive spectrum of knowledge that ranges from the basics concerned with structure, morphology, synthesis, physical, and chemical properties finally reaches to this analytical study of advanced composites. Most generally, such a composite is structured on a thermoplastic or thermoset polymer matrix that embeds the load-carrying reinforcing fibers; probably best known are carbon, glass, and aramid fibers. These composites, which involve fibers continuously reinforcing, have high strength relative to their weight. They are also anisotropic, meaning they have qualities that vary from one direction to another – something which might be customisable for specific load cases. They warp and shrink less during their life in an outside environment than conventionally made bioplastics due to a fact that short fibers can provide reinforcement to them. This 3-D printing object is manufactured by special additive manufacture technology during the manufacturing process after compounding and extruding the fiber-reinforced composite filament. The final properties of 3D printed parts could be tailorable through changing variables such a fiber type, fiber length, volume fraction, polymer matrix material, orientation of fibers, and printing process parameters. These continuous fiber-reinforced 3D printed composites could achieve tensile strengths up to one GPa, have stiffness values reaching even a rating of countless Gpa, and have ad thicknesses in the range from about 1.4–1.8 g/cm³. This finding could be applied in basically all major industries, from aerospace and the automotive industry to sports gear. Such conclusions from the analysis may be useful in the selection of appropriate materials and techniques while even guiding the development of new applications with respect to such advanced composite materials.
Smart Zone-Based Vehicle Speed Retarding System Utilizing Radio Frequency (RF) in Electronic Vehicles
Authors: Siddiqui Subhana Ayesha
Published: October 2024

The proposed system aims in designing an efficient automatic wireless vehicle speed control in low-speed zones using RF communication. The advent of new high-speed technology and the growing computer capacity provided realistic opportunity for new robot controls and realization of new methods of control theory. This technical improvement together with the need for high performance robots created faster, more accurate and more intelligent robots using new robots control devices, new drivers and advanced control algorithms. The proposed method uses RF transmitter and receiver modules for establishing wireless communication, DC motors for the vehicle movement controller. The status of the project will display on LCD display. The controlling device of the whole system is a Microcontroller to which RF receiver module, DC motors are interfaced through a motor driver. Whenever the vehicle enters into a low-speed zone, the data from RF transmitter of low-speed zone will be received by the vehicle system. The microcontroller in the vehicle system automatically slows down the speed to the speed limit of that zone. The microcontroller checks the data with the program embedded in it and performs appropriate actions on the electric motors. The microcontroller is programmed using Embedded C language.
Supervised Sentiment Analysis of COVID-19 Tweets: Insights into Public Reactions and Trends
Authors: D K Umesha
Published: October 2024

In the modern digital era, social media platforms have experienced exponential growth, serving as a medium for individuals to share their emotions and opinions. Twitter, a prominent social media platform, hosts a substantial number of users who regularly express their thoughts through tweets. This research paper focuses on conducting sentiment analysis on tweets pertaining to the COVID-19 situation in India. By utilizing a lexicon-based approach using TextBlob, we determine sentiment scores for each tweet. These scores are then used to categorize the tweets into Positive, Negative, or Neutral sentiment categories. To further enhance the accuracy of sentiment classification, we employ the Naïve Bayes machine learning model, achieving an impressive accuracy rate of 87.65%. The sentiment analysis results obtained through this study provide valuable insights for governmental bodies and other organizations, enabling them to formulate effective policies in order to address similar issues in the future.
Night-Flowering Jasmine: A Review of Its Morphology and Pharmacological Activity
Authors: Tamnar Leena
Published: October 2024

Known by many as Parijat or Night flowering Jasmine, Nyctanthes arbortristis is a mesmerising plants that are native to the subcontinent of India. This review paper provides an extensive summary of the medical, botanical, and Nyctanthes arbortristis's decorative attributes based on the body of current literature. The plant qualities of the plant, such as its distribution, growth patterns, and morphology are outlined. Nyctanthes's therapeutic qualities arbortristis, which have been thoroughly studied observed in a number of studies, are investigated. These characteristics include analgesic, a antiinflammatory, and hepatoprotective, antiviral, antioxidant, and antitumor actions. Additionally, the decorative application of Nyctanthes The discussion of an rbortristis emphasises its beauty attractiveness and potential for gardening and landscaping objectives. The purpose of this review paper is to offer a thorough comprehension of the diff erent features that make Nyctanthes arbortristis function as a useful.
Chat-Bot Based Ticketing System Using Dialogflow and Llama LLM
Authors: Shahane Sarvesh
Published: October 2024

MyMuseum represents an innovative solution designed to revolutionize the ticket booking process for museums across India, with the primary goal of enhancing engagement and increasing visitor numbers. At its core, the system incorporates a sophisticated conversational AI chatbot that streamlines the ticket booking process, eliminating the hassles traditionally associated with museum visits. This chatbot is complemented by an additional AI-powered feature that interactively presents exhibit information, creating a comprehensive and engaging user experience. The platform boasts a user-friendly interface accessible around the clock, significantly simplifying ticket booking procedures while offering real-time navigation support and comprehensive guides for all participating museums. Key features of MyMuseum include automated event management, a system for notifications and alerts, virtual tour capabilities, and interactive content delivery, collectively forming a holistic solution for museum visitors. This report provides an in-depth examination of the underlying technology stack, which encompasses the ticket-booking chatbot, a Large Language Model (LLM) for disseminating information about museums, their artifacts, and exhibits, integrated payment gateways, and robust backend services. It highlights the myriad benefits of the system, including enhanced automation, scalability, and the generation of data-driven insights. Beyond improving convenience for visitors, MyMuseum is projected to drive increased museum attendance, boost revenue through strategic upselling opportunities, and play a crucial role in enhancing cultural awareness and education. Furthermore, it promises to alleviate operational burdens on museum staff by providing real-time analytics and improving overall efficiency and sustainability in museum operations
Abordagem textual no contexto da BNCC: panorama teórico e propostas de atividades
Authors: Santos Leonor Werneck dos
Published: October 2024

Apesar de documentos oficiais brasileiros defenderem, desde a década de 1990, a abordagem textual no ensino de Lí­ngua Portuguesa, ainda há dificuldades de compreensão a respeito do que consiste essa abordagem e de como articulá-la com conteúdos gramaticais. Neste ensaio, sintetizamos alguns pressupostos teóricos que norteiam esses documentos, como os apresentados por Geraldi (1997 [1984], 2015), Castilho (1998), Mendonça e Bunzen (2006), Antunes (2007), Marcuschi (2008), Neves (1990, 2004), Rojo e Moura (2012), Santos, Cuba Riche e Teixeira (2012), Santos e Lebler (2021), dentre outros autores. Além disso, destacamos aspectos textuais-discursivos presentes nos documentos oficiais, especialmente os Parâmetros Curriculares Nacionais (BRASIL, 1998) e a Base Nacional Comum Curricular (BRASIL, 2018). Nosso objetivo é sugerir articulações entre os quatro eixos apresentados na BNCC – oralidade, análise linguí­stica/semiótica, leitura e produção textual –, visando a pensar em um ensino de Lí­ngua Portuguesa mais produtivo e crí­tico. Usaremos exemplos contemporâneos, retirados da internet, para analisar diversos aspectos que podem ser abordados na educação básica. Assim, pretendemos mostrar como o ensino pautado na abordagem de gêneros textuais variados, integrada aos conteúdos gramaticais, é capaz de desenvolver a competência textual-discursiva.
Análise linguí­stico-discursiva da relação de influência da Redação Galileu sobre seu leitor em notí­cias de divulgação cientí­fica
Authors: Glück Eduardo Paré , Zandonai Marcos Filipe
Published: October 2024

No escopo da Divulgação Cientí­fica Midiática (DCM), este estudo toma como objetivo principal investigar como o enunciador divulgador de ciência influencia o seu leitor em notí­cias de DCM da revista Galileu online. Buscamos, mais especificamente, descrever as modalidades enunciativas, principalmente a alocutiva, em seus expedientes de posicionamento do destinatário e de enquadramento dos objetos da ciência. Valemo-nos, do ponto de vista teórico, de categorias do Modo de Organização Enunciativo, postuladas por Charaudeau (2014) e retrabalhadas por Sabino (2018). Em uma abordagem qualitativa, os resultados mostram que o ato alocutivo pode ser discursivizado sub-repticiamente – para além dos formatos convencionais de Injunção, Interpelação etc. – e concatenado a estratégias pragmáticas congruentes ao público da revista. A preservação de face e o componente didático parecem determinar os arranjos do alocutivo. Concluí­mos que o gênero notí­cia de DCM não se exime da influência, do fazer-fazer, como visada, mas que há restrições para sua discursivização, sendo a modalidade alocutiva preponderante no iní­cio das notí­cias.
Recursos e princí­pios do Barroco nos discursos de polarização polí­tica no Brasil
Authors: Nunes Fernando Fidelix
Published: October 2024

Este trabalho objetiva analisar como recursos, práticas e princí­pios tí­picos da estética barroca, principalmente do século XVII, influenciam a constituição de sentidos nos discursos de polarização na sociedade brasileira durante os últimos anos, especialmente quando o tema está relacionado ao debate polí­tico. A partir de uma pesquisa crí­tica de caráter qualitativo (DENZIN; LINCOLN, 2006[2003]) e com base nos pressupostos da Análise de Discurso Crí­tica (ADC) (FAIRCLOUGH, 2003, 2008[1992]; VAN DIJK, 2012; VIEIRA, 2019; ABRIL, 2013; THOMPSON, 2011[1990]) e da Semiótica Social (VAN LEEUWEN, 2005, 2006, 2008; KRESS; VAN LEEUWEN, 2006), investigarei como textos e gêneros textuais que circulam tipicamente pelas TDICs ajudam a legitimar argumentos de diversos grupos e enaltecer suas identidades (FAIRCLOUGH, 2003) como mais legí­timas, racionais, democráticas, morais e coerentes que as identidades dos grupos com os quais polarizam.
Primary school teachers' purposes and beliefs about the use of L1 in the EFL classroom
Authors: Sánchez Teresa Galán , Chichón José Luis Estrada
Published: October 2024

This research study analyses the purposes of the use of Spanish as first language (L1) in the English as Foreign Language (EFL) classroom in a primary school in Cadiz (Andalusia), Spain. The work involves a descriptive mixed-methods analysis in which data were collected mainly through systematic observation of EFL classes (N = 15) and teacher interviews (N = 2) during the academic year 2019-20. The results reveal (i) a high amount of L1 use by both teacher and learners; (ii) a remarkable number of interventions in L1; and (iii) an unmeaningful purpose of L1 use, among others. Final recommendations are provided on ways of using L1 in EFL teaching in primary education (6-12 years).
Um guia de estratégias de leitura para o texto hipermodal em lí­ngua estrangeira: foco na hipermodalidade e no afeto
Authors: Abritta Lizane Ferreira Abritta , Ribeiro Patrí­cia Nora de Souza
Published: October 2024

As mudanças e os desafios acarretados pela pandemia de COVID-19 no mundo atual, somados à necessidade de trabalhos sobre a linguagem e o uso das tecnologias, em particular, sobre a leitura do texto hipermodal, demandam estudos que focalizem o Letramento digital. Nesse contexto, o presente trabalho tem como objetivo propor um guia de estratégias para a leitura do texto hipermodal em lí­ngua estrangeira (LE), considerando a hipermodalidade e o afeto. Adota-se, para tal, uma concepção de leitura sócio-interacional que entende que o processo de leitura se dá através da interação entre o texto-leitor dentro de uma prática social que considera as construções de sentido baseadas em fatores sócio-histórico-ideológicos e culturais. Ainda no âmbito teórico, a pesquisa fundamenta-se nos estudos de Lemke (2002, 2010) e Selber (2004) sobre os Multiletramentos relacionados í s tecnologias. Para a criação do guia de estratégias de leitura do texto hipermodal, o presente trabalho parte dos Princí­pios de Apresentação, Orientação e Organização propostos por Lemke (2002), da Teoria do Mecanismo Neural do Afeto desenvolvida por Schumann (1997), e do modelo de análise de Coerência intersemiótica, reformulado por Gomes (2019).  O guia traz subsí­dios teóricos e práticos para a leitura do texto hipermodal em lí­ngua estrangeira, auxiliando não só os aprendizes a lerem o texto hipermodal em LE, mas também professores de E/LE em suas práticas pedagógicas.
Muito além da margem do texto: a negociação demarcada por recursos modalizadores na interação revisor-autor
Authors: Corbari Alcione
Published: October 2024

Este artigo versa sobre o uso de estratégias modalizadoras em comentários feitos por revisores em interação com o autor do texto revisado. A pesquisa se fundamenta em estudos que podem ser abarcados dentro da grande área da Linguística da Enunciação e é metodologicamente guiada pela Análise Textual Qualitativa. Os resultados apontam os recursos modalizadores como estratégia linguística que demarca a ação interlocutiva e movimenta a negociação proposta nos comentários. Buscando uma atitude responsiva alinhada às orientações que apresenta à margem, o revisor recorre ora à negociação enfática, ora à negociação atenuada, demarcando o tipo de interlocução que estabelece com o autor do texto.
Generational change in the business environment: digital and technological gap
Authors:   The Russian Presidential Academy of National Economy  and  Public  Administration,  the  Far-Eastern  institute of management – branch  of  RANEPA, Chimitdorzhiev Zh. Zh , Mazankova T. V. ,   The Russian Presidential Academy of National Economy and Public Administration, the  Far-Eastern  institute of management – branch of RANEPA, Basova S. N. ,   The Russian Presidential Academy of National Economy and Public Administration, the  Far-Eastern  institute of management – branch of RANEPA, Zolotova Ya. V. ,   Тhe Pacific State University
Published: October 2024

The process of generational change is a rigidly determined sociobiological process. It can be argued that the generational change in entrepreneurship is taking place within the framework of the current historical period under the influence of revolutionary technological processes. The phenomenon of the «digital divide» is growing between generations, each generation has its advantages over others and the next generation has greater and deeper digital human competencies. An additional catalyst for the acceleration of the process is the state, the introduction of state standards to the economy and other spheres of human social life encourages entrepreneurs to adapt to these requirements and switch to the digital human format. Several case studies have been analyzed within the framework of this study in order to identify the features of generational change in the business environment. The obtained results show the specifics of the generational change. Generation X, who started their business in the 1990s, is being replaced by more trained and competent entrepreneurs who have a clear understanding of how to run a business and where to move using digital technologies. We observe the following pattern of changing entrepreneurial cohorts: «X»→»Y»→»Z», the bundle «X»→»Y» can be described as a phenomenon of the «digital divide» and technological transitions and the bundle «Y»→»Z» is regarded as a more evolutionary transition from one model of moving business to another more digitalized and technologically advanced model. In this regard, we do not see a deep «digital divide», generation «Y» looks like a «digital person» in relation to generation «Z», fully adapted to current digital technologies.
Implementing ESG principles in the Arctic Belt and Road Initiative: problems and solutions
Authors:   Minsk branch of the Plekhanov Russian University of Economics, Gorbachev N.N.
Published: October 2024

The article examines the issues of the sustainable development goals (SDGs) agenda based on the implementation of environmental, social and corporate governance (ESG) principles within the Arctic Belt and Road (ABRR) project and proposes possible solutions using the public-private partnership (PPP) mechanism. The objective is to analyze approaches to the implementation of the SDGs and ESG principles in the Arctic Silk Road project as a key element of the Belt and Road initiative, and to develop proposals for integrating sustainable development, environmental protection and equitable economic development within this initiative, taking possible risks into account. By using quantitative and qualitative methods, the article explores the hypothesis that the integration of insurance-linked securities (ILS) and ESG instruments into the risk management strategy of the Arctic Belt and Road project will be associated with the ability of the project to protect critical infrastructure investments from environmental and geopolitical uncertainties, thereby increasing financial stability and sustainability in the region. By using ILS tools to hedge potential losses from natural disasters and extreme weather events exacerbated by climate change, a project can improve its financial resilience and ensure the continuity of critical infrastructure investments. On the other hand, integrating ESG principles into a project’s risk management strategies is consistent with the goal of promoting sustainable practices, environmental responsibility, and stakeholder engagement.
Analysis of the Influence of Product Quality, Service Quality, and Sales Promotion on Purchasing Decisions and Consumer Loyalty (A Case Study on Dunkin’ Indonesia Consumers)
Authors: Ramadhani Novita Puspa , Waluyo Minto
Published: October 2024

The number of restaurant and franchise companies in Indonesia makes people more selective in choosing products that suit what they want. In this case, companies are required to be careful in developing marketing strategies in order to spur competitiveness to win market competition. Therefore, this research tries to find out the influence of product quality, service quality, and sales promotion on purchasing decisions that have an impact on consumer loyalty and strategies to improve Dunkin’ consumer purchasing decisions. The research’s methodology is the Structural Equation Modeling (SEM) method and SWOT analysis with a sample size of 100 responders. The outcomes of this research show that product quality has a positive and significant effect on purchasing decisions, service quality cannot be proven because it is excluded from the research model, sales promotion has a negative and insignificant effect on purchasing decisions, and purchasing decisions have a positive and significant effect on consumer loyalty. The simultaneous equation obtained is Y1 = 0.367 X1 + (-0.024) X3 + Z3 and Y2 = 0.117 X1 + (-0.008) X3 + Z4. The strategy obtained from the SWOT analysis outcomes and can be applied by Dunkin’ is to implement the W-O strategy which consists of: (1) Dunkin’ can conduct market research to find the right target market and adjust their sales promotion strategy to the preferences of that target market; (2) Dunkin’ can take advantage of technology and digitalization to increase customer convenience and strengthen brand engagement.
Performance Analysis and Company Strategy Using MBCfPE Method and SWOT Analysis at PT. X HC and GA Unit
Authors: Putri Suryaninggar Ega Nandita , Iriani Iriani
Published: October 2024

This research aims to analyze the performance of the HC and GA work unit in relation to the overall performance of the company to enhance its competitiveness. Additionally, it provides valuable input to the company's management as improvement proposals to optimize the performance of the HC and GA work unit, enabling it to contribute optimally to the company's objectives.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The novelty of this study lies in the holistic integration of the MBCfPE method and SWOT analysis to provide a comprehensive view of the company's performance and strategies.This research offers profound insights into the performance of PT. Semen Indonesia Pabrik Tuban's HC&GA work unit, as well as suitable strategies to optimize success by integrating the MBCfPE method and SWOT analysis.
Analysis of Work Posture and Risk of Musculoskeletal Complaints of Loading-Unloading Workers Using the REBA Method at PT. XYZ
Authors: Nadila Febia Elsa , Suryadi Akmal
Published: October 2024

PT XYZ is an airport manager in Indonesia engaged in the business of development, trade and services, and genuine estate. In the manual transportation of goods, extreme positions are still carried out. So that complaints of pain appear in several parts of the body, such as the neck, back, upper arms, and legs. The purpose of this study was to determine musculoskeletal complaints and analyze the work posture of workers. Risk assessment using the Rapid Entire Body Assessment (REBA) method because it can provide a more detailed evaluation of the level of risk of work posture as a whole. Based on the results of risk assessment research using the REBA method, workers in the Loading-Unloading Apron Area squatting position get a work posture risk value of 9, and the Apron Area standing position gets a work posture risk value of 8, where the value includes action level 4. For workers in the Loading-Unloading Makeup Area, the bending position gets a work posture risk value of 11, where the value consists of action level 4. Suggestions for improvement that can be proposed are making changes to the position of work postures and designing assistive devices.
Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method
Authors: Ridwan Mochamad , Tosungku La Ode Ahmad Safar , Pawitra Theresia Amelia
Published: October 2024

Habati fish chips is one of the Micro, Small, and Medium Enterprises (MSME) in the food industry in the city of Bontang. Habati MSME still applies simple promotion methods and does not target the teenage market to compete. This research aims to design a marketing strategy for Habati fish chips in Bontang city, targeting a new market segment, which is teenagers. The marketing strategy analysis is conducted in three stages: input stage, matching stage, and decision stage. In the input stage, Internal Factor Evaluation (IFE) matrix is used with a score of 2.338, External Factor Evaluation (EFE) matrix with a score of 2.764, and Competitive Profile Matrix (CPM) to determine the position of Habati MSME compared to Pak Ucil and Abadi Rasa based on the perspective of potential consumers. The matching stage is then used to formulate marketing strategies using the Internal-External (IE) matrix and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix. Based on the overall methods used, the final stage is the decision stage. The decision stage utilizes the Quantitative Strategic Planning Matrix (QSPM) to select prioritized alternative strategies that can be implemented by Habati MSME. The research results provide seven alternative strategies with one prioritized strategy having the highest Total Attractive Score (TAS), which is to increase product sales through online marketing, utilizing marketplaces, and promoting product advantages, with a TAS of 7.074.
Shift Work System Analysis of Store Employee Fatigue Using the Subjective Self Rating Test and Independent Sample T Test Methods (Case of Sports Station Plaza Surabaya)
Authors: Baihaqi Ahmad Reza , Suryadi Akmal
Published: October 2024

This study analyzed the initial symptoms of fatigue and measured the level of fatigue with the subjective self rating test method as the subjective method, the CVL (Cardiovascular Load) method as the objective, and the independent sample t test at the Plaza Surabaya sports station. shop. Shift work in the workshop has the potential to pose health risks in the form of fatigue due to differences in physical workload experienced in each shift. Sports Station Plaza Surabaya outlets face work activity problems that are at risk of ergonomics, with several worker complaints due to work shifts that only do rotating shifts per month and unclear employee jobdesk placements. The Subjective Self Rating Test method is used to identify early symptoms of employee fatigue by filling out a questionnaire, the CVL method is used to measure pulse to obtain the level of physical workload fatigue experienced by employees. While the independent sample t test test is to find out whether there is a significant difference in the level of shift fatigue at the Sports Station Plaza Surabaya store. get the highest classification value in shift 1, for the independent t test test method get a significance value of 0.01 which means there is a significant difference in the level of worker fatigue in shift 1 and shift 2.
Analysis of PVC-based Product Inventory Control with Economic Production Quantity and Lagrange Multiplier Methods at PT. XYZ
Authors: Fitroni Mochammad Rafqy Al , Pulansari Farida
Published: October 2024

PT XYZ is a manufacturing company that produces various kinds of products made from PVC (Polyvynil Chloride). Some of the PVC-based products produced by PT XYZ are transparent sheet, colour sheet, and flooring. The problem that exists at PT XYZ is that the company often produces more than the amount of demand which makes the company have to prepare a storage warehouse with a capacity as large as the number of products produced. With this, the storage warehouse experiences overcapaity in controlling the inventory of products produced by the company. And it can be concluded that the problem that occurs at PT XYZ is inventory control and production quantity planning that has not been well planned. Based on the problems that occur at PT XYZ, the most suitable method used to solve these problems is the Lagrange Multiplier method. This research has a purpose to control the inventory of products made from PVC so as to minimize the total cost of product inventory at PT. XYZ. From the research This study found the optimal production amount of 1,332,999 m. Where with the amount of production, the company needs a warehouse area of 9,299.9 m3. The total inventory cost calculated using the Lagrange Multiplier method is IDR 377,073,841,401 while the company's total inventory cost is IDR 402,844,596,680. So that a savings of IDR 25,770,755,279 or 6.40% is obtained.
Marketing Strategy Analysis in Increasing Participation Numbers in the Social Security Administration for Employment (BPJS Ketenagakerjaan) Tanjung Perak Branch Office Using SWOT Analysis Method
Authors: Azizah Shinta Rizki , Iriani Iriani
Published: October 2024

This study delves into the societal responsibility of nations for ensuring the well-being of their citizens through the implementation of social welfare systems, notably the social security program managed by the Social Security Organizing Agency (BPJS). The historical evolution of PT Jamsostek (Persero) underscores the development of social security programs in Indonesia, emphasizing the significance of safeguarding workers' economic and social interests. This research focuses on BPJS Ketenagakerjaan Tanjung Perak Branch, aiming to analyze its marketing strategies to augment membership through the SWOT analysis method. Employing a qualitative approach, the study employs interviews, observations, and documentation for data collection. The findings reveal strengths in BPJS Ketenagakerjaan's extensive social security offerings, weaknesses in communicating with and raising awareness among informal workers, opportunities for enhancing worker welfare, and threats posed by declining membership due to competitive forces. Drawing on the SWOT analysis, the study suggests a conglomerate diversification strategy, wherein BPJS Ketenagakerjaan Tanjung Perak can introduce new programs to previously untapped segments, thus bolstering its membership base. The research enriches the understanding of BPJS Ketenagakerjaan's marketing strategies and contributes insights for broadening its membership outreach.
Marketing Strategy Analysis in Coffee Shop House of Essentials with SWOT Analysis
Authors: Suwandari Putri Ayu , Waluyo Minto
Published: October 2024

Changes in people’s lifestyles in the current era of globalization can be marked by changing ways to style.. Therefore, a business must formulate a marketing strategy in accordance with existing conditions. House Of Essentials coffee shop with an industrialist and modern building concept that is comfortable for relaxing, doing assignments, and working . The aims of this research is to formulate a marketing strategy for House of Essentials using SWOT analysis. SWOT analysis is a strategy-making toolthat systematically evaluates and identifies numerous elements in order to develop a company-based strategy. based on a logic that maximizes strengths and opportunities, while minimizing weaknessesand threats in a high-stakes market. Based on the IFAS and EFAS matrix, total internal factor weighting score (strengths and weaknesses) in the IFAS matrix was 3.2857 and the external factor weighting total score (opportunities and threats) in the EFAS matrix was 2.8005. The results show that cafe House Of Essentials is in quadrant I of the matrix grand strategy, which mean cafe can adopt an aggressive strategy.
A durable electron density profile near the inner edge of the Io torus
Authors: Kurth William S , Hospodarsky George Blair , Faden Jeremy B. , Menietti John Douglas , Sulaiman Ali H. , Elliott Sadie Suzanne , Bagenal Fran , Nerney Edward Gregory , Connerney John E. P. , Allegrini Frederic , Bolton Scott J
Published: October 2024

The Juno Waves instrument can be used to accurately determine the
electron density inside Io’sorbit, the inner Io torus. These observations have revealed a local peak
in the electron density just inside M=5 and at centrifugal latitudes
above about 10º that is likely the ’cold torus’ as identified in
Earth-based observations of S+ emissions. This peak or ’finger’ is
separated from the more dense Io torus by a local minimum or ’trough’ at
M ≥ 5. The electron densities are inferred by identifying characteristic
frequencies of the plasma such as the low-frequency cutoff of Z-mode
radiation at fL=0 and the low-frequency cutoff of ordinary mode
radiation at fpe that depend on the electron density. The ’finger’
density ranges from about 0.2 to 65 cm-3 and decreases with increasing
centrifugal latitude. The ’trough’ densities range from 0.05 to
~10 cm-3. This pattern of a density ’trough’ followed by
the ’finger’ closer to Jupiter is found on repeated passes through the
inner Io torus over a range of centrifugal latitudes. Using a simple
model for the electron densities measured above about 10º centrifugal
latitude, we’ve estimated the scale height of the ’finger’ densities as
about 1.17 RJ with respect to the centrifugal equator, which is somewhat
surprising given the expected cold temperature of the cold torus. The
larger scale height suggests a population of light ions, such as
protons, are elevated off the centrifugal equator. This is confirmed by
a multi-species diffusive equilibrium model.
Disaster Risk, Inequality, and Fiscal Sustainability
Authors:   Goethe University Frankfurt, Le Anh , Park Donghyun ,   Asian Development Bank, Beirne John ,   Asian Development Bank, Uddin Gazi Salah ,   Linköping University
Published: October 2024

This paper analyzes the effects of climate change on budgetary sustainability and inequality. Using panel data, the findings suggest that rising climate-related disaster risks raise government debt and undermine fiscal sustainability, with low-income households bearing the brunt of the impact. According to a New Keynesian Dynamic Stochastic General Equilibrium model, disaster risk generates recessions and increases inequality, particularly among “hand-to-mouth” agents. The paper also shows a considerable increase in sovereign debt due to disaster risk, and it recommends targeted transfers while cautioning against the fiscal cost of progressive taxes.
Postawy konsumentów a globalizacja: elementy ekonomiczne, zarządzania marketingowego i turystyczne. Pomorze 2013
Authors: Feczko Janusz
Published: October 2024

Celem badań było określenie wybranych postaw konsumentów na terenie Pomorza (Polska 2013). W nawiązaniu do wpływu globalizacji, a też do rozwoju ekonomicznego (w tym i turystyki), optymalizacji zarządzania marketingowego. Oceny Pomorzan określiły niedocenianie wiedzy, edukacji i zasobów ludzkich, nie właściwe rozumienie innowacyjnego rozwoju gospodarczego, niską przedsiębiorczość, ważniejsze korzyści i mankamenty globalizacji. Wyniki badań mogą być przydatne w dalszym zarządzaniu regionem, sektorami gospodarczymi, przedsiębiorstwami. Do określenia obszarów wyboru działań i kryteriów decyzji zarządczych, planowania, edukacji konsumenckiej i komunikacji marketingowej.
Wpływ Wspólnej Polityki Rolnej na efekty dochodowe w rolnictwie nowych krajów członkowskich Unii Europejskiej
Authors: Baer-Nawrocka Agnieszka
Published: October 2024

Celem artykułu jest ocena wpływu integracji na poziom dochodów rolniczych w nowych krajach członkowskich Unii Europejskiej. Badania przeprowadzono w oparciu o Rachunki Ekonomiczne dla Rolnictwa. Analizie poddano również wybrane czynniki kreacji dochodów rolniczych takich jak realna wartość produkcji rolnej i zużycia pośredniego oraz poziomu dotacji. Jak wykazała przeprowadzona analiza akcesja pozytywnie wpłynęła na sytuację dochodową w większości państw UE-12. Widoczne jest to zwłaszcza w rolnictwie polskim, wyróżniającym się największą dynamiką zmian w tym zakresie. Pogorszenie wyników ekonomicznych odnotowano natomiast w krajach, które najpóźniej przystąpiły do UE jak również w Czechach. W analizowanym okresie widoczny jest powolny proces zmniejszania dysproporcji między krajami UE-12 i UE-15 pod względem dochodów przypadających na 1 AWU jak i na 1 gospodarstwo co jest również efektem (oprócz wzrostu dochodów) przemian w strukturze agrarnej. Analiza determinantów wzrostu dochodów wykazała, że kluczową rolę w ich kształtowaniu odgrywa polityka bezpośredniego wsparcia producentów rolnych. Udział pozostałych analizowanych czynników determinujących dochody był znacznie mniejszy. Ponadto wykazano, że rolnictwo polskie wyróżniało się pod względem największej efektywności wykorzystania dopłat ogółem.
Kształtowanie marki i wizerunku miasta Gdynia, jako morskiej destynacji turystycznej
Authors: Kizielewicz Joanna
Published: October 2024

W dobie ostrej walki konkurencyjnej na rynku turystycznym, miasta portowe dostrzegają potrzebę strategicznego podejścia do kreowania swojego wizerunku Każde miasto portowe dba o swój wizerunek, aby być konkurencyjnym wobec innych miast portowych. Wymaga to jednak zaangażowania władz lokalnych w kreowanie marki i wizerunku miast, jako otwartych na współpracę i rozwój w sferze gospodarki morskiej, w tym także turystyki morskiej. W pierwszej części artykułu wskazano cel badań, problem badawcze oraz metodologię badań i dokonano też przeglądu literatury na temat kreowania marki i wizerunku miast. Następnie opisano elementy kształtujące tożsamość miasta, oparte o wyniki badań zrealizowanych wśród podmiotów zaangażowanych w tworzenie marki i wizerunku miasta. W ostatniej części pracy zaprezentowano wyniki badań dotyczące działań podejmowanych przez różne grupy interesu w Gdyni, w zakresie tworzenia marki i wizerunku miasta Gdynia. Celem badań jest ocena aktywności władz lokalnych Gdyni w kreowanie marki i wizerunku miasta, jako morskiej destynacji turystycznej. Sformułowano także problemy badawcze 1.- Jaki cel wizerunkowy postawiły sobie władze samorządowe miasta Gdynia w działaniach marketingowych?, 2.- Jakie działania w zakresie budowania marki i wizerunku podejmuje samorząd miasta Gdyni?, 3.-W jaki sposób w działaniach wizerunkowych uwypuklony jest morski charakter miasta Gdynia? Wykorzystano metodę badań ankietowych połączoną z wywiadem ustandaryzowanym, metody analizy krytycznej, porównawczej oraz metody typu „desk research” dostępnej literatury polskojęzycznej i obcojęzycznej. Szczegółowa analiza elementów wpływających na tożsamość miasta Gdynia wykazała, że władze lokalne konsekwentnie realizują kształtowanie marki i wizerunku miasta Gdynia jako, morskiej destynacji turystycznej.
Unijne finansowanie i komercjalizacja projektów innowacyjnych w placówkach naukowych
Authors: Koć Patryk , Kowalska Iwona
Published: October 2024

Tempo postępu naukowo-technicznego determinowane jest innowacjami – nowymi rozwiązaniami m.in. w obszarze wynalazków, produkcji i metod wytwarzania. Centrami generowania innowacji mogą być polskie jednostki naukowe. Podmioty te kreują innowacyjne rozwiązania, które kończą się z reguły rozwiązaniem na wczesnym etapie rozwoju – prototypem niekomercyjnym. Potrzebna jest jednak faza wdrożenia oraz strategia komercjalizacji. Wypracowywaniu tych metod służą środki unijne z Programu Operacyjnego Innowacyjna Gospodarka 2007-2013. Celem artykułu jest próba zaprezentowania sposobu pozyskiwania środków finansowych z UE przez instytuty badawcze na projekty innowacyjne z możliwością komercjalizacji wyników prac projektowych (na przykładzie projektu PROTEUS opracowanego przez konsorcjum reprezentowane przez Przemysłowy Instytut Automatyki i Pomiarów PIAP) oraz efekty udzielonego wsparcia unijnego. Do zaprezentowania analizy problemu wykorzystano literaturę przedmiotu, dane ze sprawozdań finansowych z realizacji projektu PROTEUS (2008- 2013) oraz wnioski wynikające z konsultacji z pełnomocnikiem dyrektora ds. projektów w PIAP. Wnioski i podsumowania zawierają wskazówki dotyczące zarządzania projektem na każdym z etapów: aplikowania, realizowania oraz zamykania.
The distribution network - risk factors from the perspective of the flagship enterprise
Authors: Kramarz Marzena , Kramarz Włodzimierz
Published: October 2024

The aim of the study presented in the paper was to identify the key factors which are the source of interference and cause deviations in material flows. Disturbances in material flows, reducing the efficiency of entire supply chains and the efficiency of individual chain links, are treated as risk factors The realization of distributional tasks based on the internal resources and the resources of network partners is, on one hand, an opportunity to adapt to market changes and create innovative products and services, yet, on the other hand, it increases enlarges the complexity of the system and is a source of interference in material flows. Also, the complexity of the network increases together with the growth of the differentiation of the realized tasks. Consequently, distributional enterprises' taking over tasks connected with the differentiation of base products according to the needs reported by the customers (postponed production tasks) also increases the risk of disturbances in material flows.
New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
Authors: Maj Jolanta
Published: October 2024

The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article presents a different approach to the study of children based on the classification proposed by William J. McDonnald. The article presents a case study of a research project PLAYDO, which is consistent with the assumptions of the creative drama approach. First of all, the author emphasizes the educational role of the project. Secondly, she emphasizes the fact that the methodology used in the research project PLAYDO is specifically adapted to the possibilities and the development of children and youth. Thirdly, the author describes the ethical aspect of the project PLAYDO and compliance with research standards. Describing the project, the author points out that it is important to conducted research in a familiar environment (nursery or school). The project assumes that the research will be carried out in a friendly environment which has a positive influence on the process of implementation of the survey.
Analiza zarządzania marketingowego przedsiębiorstw nasiennych w zakresie promocji
Authors: Majchrzycki Dariusz , Pepliński Benedykt
Published: October 2024

Celem pracy była analiza działalności promocyjnej przedsiębiorstw nasiennych. Zakres czasowy badań obejmował rok 2012. Dane do pracy zostały zebrane na podstawie ankiety badawczej. Na podstawie przeprowadzonych badań można stwierdzić, iż największą aktywność w obrębie promotion-mix wykazywały przedsiębiorstwa o największej rocznej sprzedaży nasion. Najpopularniejszą formą reklamy była reklama w prasie lokalnej i branżowej. Coraz większego znaczenia nabierał e-mailing. Ponadto większość badanych przedsiębiorstw przywiązywała duże wagą do sprzedaży osobistej. Duże znaczenie w pozyskiwaniu klientów, dla zdecydowanej większości badanych przedsiębiorstw, miało stosowanie rabatów za zakup materiału siewnego. Mniejszą uwagę w stosunku do pozostałych narzędzi promocji przywiązywano do public relations.
Wpływ koncepcji CRM na działania marketingowe firmy
Authors: Bojanowska Agnieszka
Published: October 2024

W niniejszym artykule podjęto dyskusję na temat możliwości wpływu koncepcji zarządzania relacjami z klientami (CRM) na działania marketingowe w firmie. Zaprezentowano marketingowe korzenie koncepcji CRM. Podjęto dyskusje na temat nadrzędności bądź też podrzędności jednej koncepcji wobec drugiej. Wskazano następnie na elementy marketingu mix (według Bordena), na które może w najbardziej widoczny sposób wpływać koncepcja CRM. Skupiono się na możliwościach wpływu uzyskiwanych poprzez nowoczesne narzędzia CRM takie jak wirtualny asystent oraz na odniesieniu koncepcji CRM do PR.
Współczesne technologie eksploracji danych w marketingu
Authors: Wąsikowska Barbara
Published: October 2024

Rozwój badań w obszarze neuromarketingu oraz funkcjonowania mózgu człowieka pozwala lepiej poznawać zachowania konsumentów. Wiedza o nabywcy staje się bardziej dokładna, jeśli powstaje w wyniku interdyscyplinarnego spojrzenia na uwarunkowania jego działań. W poniższym artykule przedstawiono w jaki sposób można zastosować badania biometryczne takie jak: funkcjonalny rezonans magnetyczny, elektroencefalografia, elektromiografia, okulografia w marketingu, aby lepiej zrozumieć zachowania konsumentów
Wzrost zapotrzebowania na produkty Fair Trade jako przejaw społecznej odpowiedzialności konsumentów w Polsce
Authors: Giegiel Adam , Wildowicz-Giegiel Anna
Published: October 2024

Wzrost zainteresowania produktami FairTrade na całym świecie jest konsekwencją zmiany wartości i postaw konsumentów, którzy zaczynają traktować konsumpcję jako wybór moralny. W trosce o środowisko naturalne i warunki życia producentów z krajów Trzeciego Świata są gotowi płacić więcej niż wynoszą ceny rynkowe, co świadczy o ich wrażliwości społecznej i ekologicznej. Fair Trade to ruch społeczny, w jaki aktywnie angażują się nie tylko konsumenci, ale i producenci oraz dystrybutorzy, a także szereg organizacji pozarządowych. Pomimo intensywnego rozwoju tego ruchu w skali globalnej, popularność tej idei, a zwłaszcza jej implementacja nie wydaje się przebiegać jednakowo we wszystkich krajach wysoko rozwiniętych Celem opracowania jest przedstawienie rozwoju ruchu społecznego Fair Trade na świecie, w tym jego związków z koncepcją społecznej odpowiedzialności biznesu, wraz ze zwróceniem szczególnej uwagi na popularność tej idei w warunkach polskiej gospodarki.
Survey upon satisfaction of customers using services of travel agencies from Lublin province as a key element of contemporary marketing
Authors: Wojciechowska-Solis Julia
Published: October 2024

Article addresses an issue of the relationship between the level of service quality and the customer satisfaction who decided to purchase it. The paper presents results of survey carried out by means of Servqual method in 2012 among 200 customers of travel agencies from Lublin region. The aim of the study was to determine the level of customer’s satisfaction with the services provided by travel agencies (determination of the difference between the quality of service provided by travel agencies and the quality expected by customers). Based on the study, it is concluded that the level of satisfaction with the services is satisfactory to customers, although the difference between provided and expected quality of services forces the travel agency owners to take into considerations that there are critical points that require their immediate intervention to maintain the current level of customer’s interest in their services. Significant impact on the level of customer satisfaction has the financial dimension of the service package as well as trust and professionalism of the staff.
Czas jako aspekt zachowań konsumenckich
Authors: Burlita Augustyna
Published: October 2024

Z uwagi na znaczne przyspieszenie tempa ludzkiego życia stanowiące rezultat przemian technologicznych i cywilizacyjnych, nastąpił wzrost roli czasu jako aspektu funkcjonowania człowieka. Czas stał się nie tylko szczególnie cennym dobrem ale również istotnym wyznacznikiem zachowań konsumenckich. Umiejętność gospodarowania budżetem czasu coraz częściej decyduje bowiem o możliwości realizacji założonych przez jednostkę celów zawodowych i prywatnych, a tym samym zaspokojeniu określonych potrzeb. Celem artykułu jest wskazanie na podstawie przeprowadzonych badań wtórnych i pierwotnych roli czasu w zachowaniach konsumenckich oraz charakterystyka problemów współczesnego konsumenta z zarządzaniem budżetem czasu na przykładzie mieszkańców Szczecina. Na podstawie analizy wyników badań można wnioskować, że większość konsumentów, zwłaszcza tych wykształconych i osiągających wysokie dochody, żyje pod presją czasu i w różnym zakresie boryka się z jego „brakiem”. Szczególnym problemem związanym z gospodarowaniem budżetem czasu jest jego równoważenie poprzez ustalenie określonych relacji pomiędzy czasem przeznaczanym na poszczególne obszary życia.