bluuebunny/crossref_metadata_2025 huggingface dataset:
Walkability: a definition of quality from perception of users
Authors: Debatin Neto Arnoldo , César Zimmermann Cláudio , Diego Bockor Allan
Published: July 2023

This research considered walkability as an option or stage of urban displacement. The objective was to consider users’ perception of the quality of the environment for walking in urban roads, and the place chosen was the city of Canoinhas, in Santa Catarina. The method used was Quality Function Displacement (QFD), which used questionnaires applied to a sample of the population for analysis. At the end, five large groups of elements were identified that, according to the analysis, were considered more relevant for walking: 1) the existence of sidewalks; 2) the quality of the sidewalks; 3) the perception of security; 4) comfort and visual attractiveness and, 5) street quality. These groups were further divided into levels, generating 24 items that should be evaluated to improve the quality of walking.
The development of entrepreneurial behavioral characteristics in higher education students: empirical reflections
Authors: Tolentino Renata de Sousa da Silva , Lopes Cecília Medina , Vasconcelos Frank Nero Pena de , Silva Alexandre Pinto da , Callegaro Evandro Aparecido de Oliveira , Silva Charles Batista da , Lima Presleyson Plínio de , Costa José Maurício
Published: July 2023

This study aimed to test how entrepreneurial behavioural characteristics (EBC) develop in university students as described by McClelland (1963;1987). The methodological procedures tested McClelland’s perspective (1963;1987) with a sample of 137 university students. Data collection was carried out through a closed questionnaire with fifty-five questions using the 10-point Likert scale, applied by sending an email with the link to the form to respondents. As a result, it was verified that the entrepreneurial behavioural characteristics of the realization and planning categories are well developed and the entrepreneurial behavioural characteristics of the power category are still in development.
Державно-церковні та суспільно-релігійні відносини в умовах війни Росії проти України
Authors:   Національний інститут стратегічних досліджень, Здіорук С. І. , Токман В. В. ,   Національний інститут стратегічних досліджень
Published: July 2023

Висвітлено специфіку державно-церковних і суспільно-релігійних процесів в умовах відкритої повномасштабної воєнної агресії Росії проти України. З’ясовано особливості структури та основні тенденції розвитку релігійної мережі в контексті війни. Проаналізовано політико-правові механізми системної протидії підривній антиукраїнській діяльності УПЦ МП в національному просторі, а також динаміку сприйняття та оцінки громадянами України діяльності УПЦ МП. Показано, як політичний істеблішмент Росії через УПЦ МП впливає на українське суспільство в період війни. Акцентовано на загрозах національній безпеці України з боку УПЦ МП, серед яких: співпраця з окупаційним режимом у Криму й на інших тимчасово окупованих українських територіях, підтримка російського тероризму, політичного шантажу та експансії «руского міра» в українському гуманітарному й політичному просторі, що є детонатором внутрішньосуспільної напруги, загрозою єдності українського суспільства, генерує релігійну ворожнечу, дискредитує державну владу та Української держави загалом. Йдеться про масові факти порушеннях свободи совісті та свободи релігії на тимчасово окупованих українських територіях. Розроблені інноваційні підходи щодо можливостей децентралізації державної політики стосовно свободи совісті та свободи релігії в Україні. Сформульовано пропозиції для реалізації державної політики у сфері свободи совісті та свободи релігії задля зміцнення національної безпеки й захисту національних інтересів Української держави. Для працівників органів державної влади України та органів місцевого самоврядування, правоохоронних органів, науковців, експертів громадських інституцій, усіх, хто цікавиться проблемами державно-церковних і суспільно-релігійних відносин у контексті зміцнення національної безпеки та захисту національних інтересів України.
Antibacterial efficacy of aloevera peel extract against streptococcus mutans and P. gingivalis
Authors: Majid Aisha , Sameed Qurat Ul Ain , Asim Saima , Shirazi Nauman , Salman Syed Muhammad Abdullah , Gillani Syeda Munazza , Ali Sajid
Published: July 2023

Background: The anti-inflammatory, antioxidant, antiviral, antibacterial, antitumor, antiarthritic, and anti-diabetic properties of aloe vera has been well documented in the literature. Considering its antibacterial properties evaluating its benefits as mouth rinse in the oral diseases may facilitate the patients in getting cheaper and safer herbal remedy to clean their oral cavities. Objective:  To evaluate the Antibacterial efficacy of aloevera peel extract against Streptococcus mutans and P. gingivalis. Methodology: It was a preclinical experimental study conducted at Baqai Medical and Dental College Karachi, from February to March 2023. Calculated sample size was n =60. The participants were given an envelope for group randomization. S. mutant samples and P. gingivalis were incubated on appropriate media. The Aloe Vera leaves were washed and gel was removed the peels were shed dried and lastly was grinded to powder form. Ethanol (70%) were used for soaking for 15 days with intermittent shaking. The extract was diluted in distilled water in 1:4 (Extract: Distilled water) concentration.
MENINGKATKAN KREATIVITAS SISWA MELALUI PEMANFAATAN SOFTWARE HADITS PADA PEMBELAJARAN AL-QUR’AN HADITS DI MTSN 1 LUBUKLINGGAU
Authors: Mulyan Monica
Published: July 2023

Artikel ini mengkaji sebuah gagasan untuk dapat memanfaatkan teknologi sebagai sebuah media pembelajaran yang menarik. Memanfaatkan software hadits sebagai media pembelajaran dapat menjadi sebuah solusi praktis untuk mencari hadits yang berkaitan dengan pembelajaran. Aplikasi Kitab Shahih 9 Imam dan Lidwa Pustaka merupakan aplikasi yang mudah digunakan oleh guru maupun siswa. Sumber primer yang digunakan dalam kajian ini adalah software hadits yaitu Kitab Shahih 9 Imam dan Lidwa Pustaka. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, sedangkan sumber sekundernya adalah jurnal, buku, tafsir, website, dan sumber lainnya yang mendukung. Untuk mengolah dan menganalisis data pada penelitian ini digunakan metode deskriptif analisis.  Simpulan penelitian ini adalah memanfaatkan teknologi dapat mendorong guru untuk kreatif menggunakan teknologi sebagai media pembelajaran agar tujuan pembelajaran dapat terpenuhi dan terciptanya suasana pembelajaran yang mudah serta praktis digunakan.
PERUNDUNGAN VERBAL PERSPEKTIF HADIS: DITINJAU DARI GAYA BAHASA PENCERAMAH
Authors: Parwanto Wendi , Kalsum Hasibuan Ummi
Published: July 2023

Artikel ini membahas tentang persoalan sosial yang penting, yaitu: perundungan (bullying). Maksud dari perundungan (bullying) adalah suatu perbuatan mengancam, menakut-nakuti secara wujud tubuh atau kejiwaan spiritual terhadap seseorang yang disebabkan sikap superioritas seseorang, hingga merasa berhak atau berkuasa untuk mengintimidasi orang lain. Penelitian ini mengkaji perundungan ditinjau dari gaya bahasa (ucapan) penceramah dengan perspektif hadis Nabi. Bullying disini adalah jenis perundungan verbal. Studi ini berupaya untuk menemukan signifikansi perundungan dengan hadis, serta eksplorasi atas hadis Nabi, menggunakan metode penelitian pustaka (library research) dengan analisis data secara kualitatif deskriptif-analitis. Hasil dari tulisan ini bahwa di dalam al-Qur’an dan hadis telah jelas terdapat suatu larangan untuk tidak menghina orang lain dengan hal yang tidak baik dan terdapat anjuran untuk menjaga lisan ketika sedang menyampaikan sesuatu. Dalam hal ini tindakan perundungan tidak sebatas kepada fisik atau psikis, melainkan tindakan perundungan secara verbal. Hal ini dianggap urgen karena tindakan perundungan secara verbal tidak hanya terjadi di dunia pendidikan, melainkan dari ucapan penceramah juga terdapat gaya bahasa yang digunakan tersebut bersifat merundung.
PENYULUHAN PROSES DONOR DARAH DAN PENTINGNYA DONOR DARAH SEBAGAI EDUKASI PRA-DONASI PADA MASYARAKAT PATTITANGNGANG, KECAMATAN MAPPAKASUNGGU, KABUPATEN TAKALAR
Authors: Ririn Feriana Basri  , Rahmita Rahmita
Published: July 2023

Donor darah adalah proses pengambilan darah secara sukarela untuk keperluan transfusi darah. Sebelum donor darah, pendonor akan melewati tahap seleksi donor bertujuan untuk melindungi kesehatan donor dengan memastikan bahwa donasi tersebut tidak berbahaya bagi kesehatannya, dan melindungi dari resiko penyakit menular atau efek merugikan lainnya. Perlunya edukasi pra-donasi agar calon pendonor mengetahui serangkaian proses donor darah, penting pula untuk memberikan edukasi kepada masyarakat akan manfaat kesehatan dari donor darah dengan harapan adanya kesadaran untuk melakukan donor darah sukarela menjadi dasar dilakukannya PKM ini. Kegiatan dilaksanakan di Kelurahan Pattitangngang Kecamatan Mappakasunggu Kabupaten Takalar, sasaran kegiatan adalah warga Kelurahan Pattitangngang. Diikuti sebanyak 29 warga yang turut serta pada penyuluhan pentingnya donor darah dan proses donor darah. Kegiatan tersebut telah memberikan edukasi kepada warga terkait proses yang berlangsung pada donor darah, penyuluhan ini merupakan edukasi pra-donasi sehingga warga memiliki pemahaman mengenai proses donor dan pentingnya donor darah.
Quranic Texts and Hadiths to Clear Misconceptions in Encouraging Breast Cancer Screening Among Muslim Women
Authors: Hashi Abdurezak Abdulahi , Moey Soo Foon , Mohamad Ismail Mohamad Firdaus , Sowtali Siti Noorkhairina , Che Mohamed Norfariha
Published: July 2023

Breast cancer (BC) among women is the most prevalent cancer globally. Muslim women tend to have a poorer survival rate compared to other ethnicities due to late detection and late stage of BC detection. Factors cited for maladaptation of BC screening include religiosity, spirituality, fatalistic beliefs and or misconceptions. Late detection and advanced stages of BC can lead to poor prognosis and issues of morbidity, mortality and cost of treatment. As such, promoting the behavioural adoption of BC screening for early detection of BC is pertinent. This study focuses on extracting related religious texts from the Quran, hadiths and fatwas to clear the misconceptions and encourage BC screening among Muslim women. The discussion utilising Quranic verses and prophetic hadiths to clear the misconceptions will focus on five themes; socio-ethical misconceptions, cultural and religious beliefs, cultural and religious barriers, stigma and fear of BC, obtained from our previous systematic review. The systematic review was conducted on related studies published globally over the past ten years. The search strategy was performed through four databases namely PubMed, Cochrane Library, Scopus and Science Direct. Resources for related Quranic verses, hadiths and fatwas were obtained from electronic databases including sunnah.com, surah.my and islamweb.net using search keywords. The discussion of the related religious texts to clear the misconceptions can provide legal guidance within the shari’ah in paving the way for Muslim women to adopt BC screening practices for early detection of BC.
Workshop Metode dan Materi Pembelajaran Bahasa Inggris, serta Penelitian Tindakan Kelas berdasar Kurikulum Merdeka
Authors: Sukarni Semi , Sudar Sudar , Setiyono Junaedi
Published: July 2023

In an effort to facilitate the Kebumen Regency Vocational High School English teachers regarding the implementation of the Merdeka Curriculum, community service is carried out by the English Education Study Program team. The objectives of the community service, i.e.: (1) explaining the concept of project-based learning, learning steps, benefits of PjBL and providing examples of its application in English subjects; (2) describing ways to develop and utilize interesting written text-based materials to design English learning; (3) Providing an explanation of concrete steps for solving learning problems in the classroom through classroom action research (CAR) and other classroom research as an effort to increase teacher professional competence. The service partner is a SMK English teacher in the Kebumen Regency MGMP group which was held at Kebumen State Vocational School 2 on Saturday, March 11 2023. The service activity is held face to face. The results of this activity can be described as follows: (1) participants are able to understand the concept of project-based learning, learning steps, PjBL benefits and examples of application in English subjects; (2 participants were able to develop and utilize interesting written text-based materials to design English learning; (3) participants were able to solve learning problems in class through classroom action research (CAR) and other classroom research.. Keywords: Project-based Learning, classroom action research, workshop
USULSÜZ HALKA ARZ SUÇUNDA SATIŞ KAVRAMININ HUKUKİ NİTELİĞİ VE KAPSAMI
Authors: GÖKTÜRK Neslihan
Published: July 2023

Halka arz kavramı, 6362 sayılı Sermaye Piyasası Kanunu’nda teknik bir terim olarak tanımlanmıştır. Tanım, kanunun uyum sağlamayı hedeflediği Avrupa Birliği (AB) mevzuatından farklı muhtevadadır. Zira AB mevzuatında halka arz, sermaye piyasası araçlarının satın alınması için halka yapılan çağrıyı ifade ederken; bu mevzuata uyum hedefi taşıyan 6362 sayılı Sermaye Piyasası Kanunu’nda halka çağrı ve bunun devamında gerçekleşen satışı ifade etmektedir. Tanıma çağrı unsuru yanında satışın hangi gerekçeyle eklendiği yasa yapım sürecine ilişkin kaynaklardan anlaşılamamaktadır. Ancak halka arz, sermaye piyasası hukukunda temel kavramlardan olduğundan, yapılan tanım hukuki ve idari sorumluluk ve tedbirler yanında, ceza sorumluluğu bakımından da büyük önem taşımaktadır. Çalışmamızda, ceza sorumluluğu bakımından satış kavramının hukuki niteliği ve kapsamı incelenecektir.
KADASTRO KANUNU’NUN TAKSİM VE KISMİ İKTİSAP BAŞLIKLI 15. MADDESİNİN BELİRLİLİK İLKESİ ÇERÇEVESİNDE DEĞERLENDİRİLMESİ
Authors: ŞEN DOĞRAMACI Hayriye
Published: July 2023

Türk Medeni Kanunu’nda yer alan ayni haklara ilişkin düzenlemeler, ayni haklara hâkim olan temel ilkelere dayanır. Ayni haklara hâkim olan temel ilkeler Türk Medeni Kanunu’nun yanı sıra ayni haklara ilişkin her türlü düzenlemenin de esasını oluşturur. Ancak kimi zaman özel hukuk kökenli bazı kanunlarda ayni haklara ilişkin hükümler getirilirken ayni haklara hâkim olan ilkelere uymaktan ödün verildiği görülmektedir. Sözü edilen duruma örnek teşkil eden kanunlardan biri de 3402 sayılı Kadastro Kanunu’dur. Anılan Kanun’un bazı hükümlerinde ayni haklara egemen olan ilkelerle bağdaşmayan çözümlerin benimsendiği görülmektedir. Bu çalışmada inceleme konusu edilen düzenleme Kadastro Kanunu’nun Kısmi iktisap ve Taksim başlıklı on beşinci maddesidir. Anılan madde ayni haklara hâkim olan ilkelerden biri olan belirlilik ilkesi çerçevesinde incelenecektir. Belirlilik ilkesi, ayni hak konusu şeyin mevcut ve belirli olmasını ve aynı zamanda bütünüyle ayni hakka konu edilmesini gerektirir. Buradan hareketle ayni hak konusu şeyin taşınmaz olması halinde İmar Kanunu uyarınca taşınmazdan ayrılan her bir parsele tapuda ayrı bir sayfa açılarak devrinin yapılması gerekir. Ancak Kadastro Kanunu’nun on beşinci maddesinde taşınmazların kısmi iktisap ve paylaştırılmasında farklı bir usul benimsenmiştir.
ANAYASA MAHKEMESİNİN TMK m. 187’NİN İPTALİNE İLİŞKİN KARARININ ANALİZİ VE DÜZENLEME ÖNERİSİ
Authors: GÜLER ÖZER Zeynep
Published: July 2023

Kişinin soyadı üzerindeki hakkı, Türkiye Cumhuriyeti Anayasası’yla ve Türkiye’nin de taraf olduğu milletlerarası sözleşmelerle koruma altına alınmış, vazgeçilemez, devredilemez, kişiye sıkı sıkıya bağlı bir hak niteliği taşımaktadır. 743 sayılı Türk Kanunu Medenisi döneminden bu yana evlilik birliği içindeki kadının, kocasının soyadını taşıması yasal bir zorunluluk olarak düzenlenmiştir. Kadınların evlilik birliği içinde doğumla kazandıkları soyadlarını kullanabilmek için bu düzenlemeye karşı uzun yıllardır verdikleri mücadele, Anayasa Mahkemesinin 22.02.2023 tarihli, evli kadının soyadını düzenleyen 4721 sayılı Türk Medeni Kanunu’nun 187. maddesinin iptaline ilişkin kararıyla başarıya ulaşmış, Türk Hukuku’nda kadın-erkek eşitliğine bir adım daha yaklaşılmıştır. Çalışmamızda ilk olarak Türk Hukuku’nda kadının soyadına ilişkin yargısal süreç kısaca açıklandıktan sonra Anayasa Mahkemesinin, iptal kararı değerlendirilecek, bu kararın Kanun’daki diğer hükümlere etkisine değinilecektir. Son kısımda ise soyadı düzenlemelerine ilişkin olarak öğretide daha önce sunulmuş görüşler değerlendirilerek, kadın-erkek eşitliği ve özellikle çocuğun soyadına ilişkin olarak uygulamada yaşanan sıkıntılar da gözetilerek Kanun’da, soyadına ilişkin olarak yapılması gerekli değişiklikler için düzenleme önerisi sunulacaktır.
Banking Malware Attacks and Security Solutions Review
Authors: Kaira Milani Fitria
Published: July 2023

This research explores the growing threat of banking malware attacks and the security solutions that can be implemented to mitigate the risks. The paper begins by providing an overview of the different banking malware attacks, including their propagation methods and the damage they can cause. It then delves into the various security measures that can be taken to prevent and detect these attacks, such as endpoint protection, network segmentation, and user education. The paper also examines the challenges and limitations of these security solutions and the potential for future developments in the field. Overall, this paper provides a comprehensive analysis of the current banking malware attacks and the security solutions that can be employed to safeguard against them. This research aims to comprehensively analyse the different types of banking malware attacks and the security solutions that can mitigate the risks. By understanding the nature of these attacks and the effectiveness of various security measures, this research can help financial institutions develop more effective strategies for protecting themselves and their customers from cyber threats.
Preface: 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)
Authors: Malan Bonnie , Zuo Jun
Published: July 2023

The 2023 2nd International Conference on Economic Administration and Information Systems (EAIS 2023) was held in Chongqing, China during May 27-28, 2023. The main purpose of this conference is to provide an international platform for displaying and publishing the latest scientific research results related to the topics of economic administration, business strategies, e-commerce, innovation management, and information systems.

EAIS 2023 provided delegates with a good opportunity to exchange new ideas, establish research and/or business contacts, and establish potential partnerships for global partnerships. We sincerely hope that this conference will help to increase knowledge in relevant scientific and academic fields.

We hope that our later discussion may result transfer of experiences and research findings from participants to others, from one institution to another, from social researcher to engineering researcher and vice versa. Also, we hope this event can build a new and strong research network.

We would like to thank each co-host for the efforts to give significant contribution particularly on paper selection. Last but not least, we would like to express our most sincere gratitude to the international advisory board, scientific committee, steering committee, and everybody taking parts in the success of the conference.

Regards,

The Organizing Committees of EAIS

Chongqing, China
The Impact of COVID-19 on Airline Industry Based on Improved Fama-French 5 Factors Model
Authors: Zhang Xinyi , Zheng Shiheng
Published: July 2023

Since the COVID-19 has broken out, most governments have put traffic restriction policies, which affect the airline industry heavily. This paper selected companies in the S&P 500 index to calculate the original Fama-French 5 factors value as the whole market value, and compare the traditional five factors model with a new model which added a new factor, RSI, relative strength index. To collect the features and information, the data is retrieved from information system. According to the big data analysis in terms of different metrics, the new model has an improvement in R-square, and the new factor is independent of others. After implementation of the new models in airline industry, it is found that the big and expensive companies are more stable. To be specific, the company holds a more conservative investment strategy or have higher profitability take higher exceed return. Besides, the investors tend to play a short position in the market. Overall, these results shed light on guiding further exploration of the application of improved Fama-French models in specific industry and big data retrieval from information system.
Research on Portfolio Construction for the Chinese Stock Market Based on Monte Carlo Simulatio
Authors: Zhu Jialiang , Hong Tingfei , Liu Junrui
Published: July 2023

This paper investigated on the construction of the investment portfolio specifically in the detail of the Chinese stock market. The definition of portfolio was cited from Markowitz, then Monte Carlo simulation was used on top of it. By doing tests and experiments, results were obtained to prove the correctness of the portfolio selection, and the strategical moves of using Stock Index Futures to hedge the risk. Our empirical results indicated that Kwei Chow Moutai accounted for the largest proportion in the portfolio. It was concluded that using SPIF index to hedge the risk was the best investment strategy for the portfolio. The results in this paper shed lights for certain investors in the financial markets, set the foundation of a newer market’s merit, and proved the necessity to invest it.
The Construction of Linear Regression Model Based on the Index Evaluation Method to Account Green GDP
Authors: Zheng Boyu , Ding Xinning , Liu Kerui
Published: July 2023

With the popularization of sustainable development, the traditional GDP index is discussed to be revised to build a new green GDP (hereinafter referred to as GGDP) to meet the needs of sustainable development. At present, there are many methods of calculating GGDP in the academic circle, but due to the complex and diverse environmental factors and the large differences in different countries, these methods fail to achieve the feasibility and simplicity of GGDP accounting operation while pursuing the theoretical accuracy. For this problem, this paper tries to start from the perspective of Value quantity accounting and uses pollution loss method for reference, establishes accounting method which can not only achieve the purpose of GGDP accounting, but also relatively simple, and easy to calculate. First, this paper constructs environmental cost variables through four indicators: Coal, Oil, Gas and Carbon dioxide. Next, to emphasize the importance of "green", a coefficient is introduced to increase the weight of environmental costs in the accounting of GGDP. Then, a linear regression model based on the index evaluation method is established where GGDP is calculated by subtracting the environmental cost of a certain weight from GDP. To justify the model effectiveness, a benefit prediction model is established to predict the environmental cost over the next 50 years under the conditions in which GDP and GGDP are adopted, respectively. The results prove the effectiveness of the linear regression model based on the index evaluation method constructed in this paper. Under the background that the current GGDP accounting methods proposed in the academic circle pursue accurate theory while ignoring the difficulties in practical accounting, the accounting model established in this paper, which is relatively simple and easy to calculate, will provide practical application value for the implementation of GGDP accounting in the future.
A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting
Authors: Lu Xuankai
Published: July 2023

As the digital era develops further, digital marketing is more desirable than traditional marketing. Influencer marketing is now an essential component of brand marketing, and it is evolving into a marketing technique. However, for now, it appears many people do not have a clear idea of what this model consists of and how it is implemented. The paper begins by describing the present context and the definition of influencer marketing according to academic overviews. By analysing the content of influencer marketing and combining the top-notch samples, this research suggests a range of ways to optimise this marketing model so that more people can understand and incorporate this promising trend. Thus, it might encourage the development of influencer marketing hypothesis. Finally, this paper comes up with an implementation approach for the effective management of influencer marketing for brands, and puts forward further research approaches in view of the effectiveness and limitations of marketing models.
The Implementation of Digital Marketing in Brand Promotion
Authors: Qian Yuan , Sui Zhilin , Wang Detang
Published: July 2023

Digital marketing is an innovative marketing model or means of marketing. With the emergence and development of the Internet and Web 1.0, the concept of digital marketing was first proposed and began to be developed. This research analyzes how to use social media, search engine and brand promotion to implement digital marketing and how these three aspects bring advantages to digital marketing. The necessity of social media to enhance brand value is determined and flexibly meet the diverse needs of consumers. Social media conforms to the 4C marketing method, user service capabilities, marketing service costs, marketing interaction and marketing promotion channels. The huge traffic contained in popular short videos is the embodiment of the most common marketing model on social media. The search engine is an important part of digital marketing. It mainly helps companies to gain benefits and brand value by providing users with a large amount of expected content. The exposure brought by social media can provide the engine with a large number of customers and clicks further transform into commercial value. Brand promotion in the digital age usually appears in the form of video, pictures and audio and is presented on social media and search engines. These advertisements will be accurately pushed to potential customers on social media and search engines to generate benefits. In general, social media, search engines and brand promotion can help companies and organizations effectively implement brand promotion.
Effective Strategies for Attracting and Engaging Target Audiences in Today's Competitive Market
Authors: Chen Lizhu
Published: July 2023

In today's world, businesses face intense competition as the market is flooded with numerous companies offering similar products and services. This makes it challenging for companies to capture the attention of their target audience and stand out from their competitors. Companies need to differentiate themselves from others and provide value to their customers in order to attract and retain them. Failure to do so can lead to a loss of customers and revenue, ultimately affecting the long-term sustainability of the business. Hence, it is important for companies to conduct research on how they can effectively attract their target audience, which will give them insights on how to create effective marketing strategies to reach out to their customers. This paper analyzes a real marketing campaign from Lancôme to identify the strategies used to attract their target audience. The results indicate that understanding the audience's needs, preferences, and behaviors is crucial for creating effective marketing strategies. Additionally, utilizing the right channels and providing value to customers are also important factors in attracting and retaining customers. The conclusion of the research emphasizes the importance of these factors in creating successful marketing campaigns and provides recommendations for companies to improve their marketing strategies. This study contributes to the existing body of research on marketing by providing practical insights into how companies can effectively attract their target audience.
US Cross-Border E-Commerce Marketing Analysis and Future Plans
Authors: Chen Elaine
Published: July 2023

In recent years, as a result of the impact of Covid-19, the skyrocketing price of raw commodities, and labor costs have become increasingly expensive in America. Furthermore, the globe is a linked whole, it is difficult for all products to be self-sufficient, so many businesses choose to import goods from Southeast Asia or even just build their factories there. Some of them are in the US and some of them might not in the US. But the common thing is that a large part of them don’t know how to market and advertise their companies and products in the US. So, this paper is to aid them with their business. After researching, there are some following tips that can help them. Companies should choose the platforms that suit their budget and marketing goals best. Also, they should target their customers first. Furthermore, they ought to put the advertisements after analyzing users’ demographics. In addition, the choice of bloggers and vloggers should depend on American preferences.
The Differences Between Systematic and Non-Systematic Risk and Alternative Approaches to Understanding Risk
Authors: Chen Shuyu
Published: July 2023

This paper first states the differences between systematic and non-systematic risks from several aspects and secondly emphasizes the importance of risk recognition. Then an alternative approach used to understand risks, the Capital Asset Pricing Model (CAPM), is explained, for further measurement and understanding of Systematic and non-systematic risks, while there are still some limitations. Finally, some strategies that can be used in a real-time dynamic stock market are recommended, mainly focusing on the application of beta values.
Investing Decision Model Based on Apriori Algorithm
Authors: Chen Hanqi
Published: July 2023

Quantitative investments can be effective in reducing losses. It plays an important role in the pre-diction of the market. Due to this, more and more investors are paying attention to it. Trade Strategy Model and other models are used to predict price and make the decision. In Data Mining (DM), quantile values, advance rate, and decline rate are utilized to determine relative likelihood. Furthermore, the Apriori algorithm is used to calculate the number of continuous rises and falls that occur with a probability greater than 90%. To determine the amount of dollars to be purchased or sold in the shipment space, we establish a Position-Management Model (PMM). Finally, we introduce the Decision-Making Model (DMM) as a tool for trading decisions. We then plug $1000 into the model to arrive at $1958.37 in 2021. Based on the comparison of the predicted price and the real price from 2019-9-1 to 2019-10-31, we found a slight deviation between the predicted and the real price. As part of our verification process, we used the BackTesting method and selected the indicator "annual return rate," whose test showed an average of 17.687%, an excellent result. Afterward, we provide a summary of the strategy process for assisting its quantitative trading investment. To conclude, our models are distinguished by their precise values.
Analysis of the Birth Rate and Its Influencing Factors in China
Authors: Xu Xiaolu
Published: July 2023

Population is the cornerstone of national development. China’s fertility rate has been falling for more than a decade. Although the country has actively adopted policies to stimulate fertility, the impact has not been satisfactory. Continued low fertility rate will lead to aging population, labor shortage and other social problems. This paper mainly analyzes the current fertility situation in China and studies the factors affecting the fertility rate. Through simple mathematical calculation, descriptive statistics, and inferential statistics, this paper finds out the relationship and influence degree of each factor to fertility rate. It concludes that local economic level, raising costs and age at first marriage all have a key impact on fertility rate. To solve the downward pressure of China's population, this paper combined with China's national conditions, mainly put forward three feasible solutions, which are to increase the fertility fund, reduce the cost of raising children, and balance people's time for marriage, childbirth and work.
The Effects on the Hot Pot Industry Due to the COVID-19 Pandemic’s Outbreak in China
Authors: Zhang Chenyan
Published: July 2023

This article illustrates influences to catering industry especially hot pot industry during COVID-19 pandemic. The consequences of the economy from this event were undoubted severely and unfamiliar to all businesses. These firms were difficult to make profits since they had expanded too many offline restaurants and they could not afford the spending on a huge number of stores during the pandemic. In the process of exploring this situation, figures such as operation revenue and total liability are essential factors to having the results. There are two public hot pot companies, and this article applied their figures from annual reports. After collecting these data from the specific restaurants, the formula used for calculating year-on-year rate (YoY) is necessary to judge the consequence of pandemic. Besides these direct changes, both of these two corporations develop own methods to assist them to profit, and they can be seen that it is useful for these companies to survive in market. This essay can not only contain the negative effects of the pandemic to hot pot industry, but it also brings creative services to customers and benefits to entrepreneurs.
The Debt Risk of Economic Downward Pressure and Financial Sustainable Development -- Take Liaoning Province as an Example
Authors: Zhu Ruiwei
Published: July 2023

With the normal development of covid-19 and the gradual progress of economic recovery in the middle and late stages of the epidemic, large-scale tax and fee reduction is still the focus of fiscal policy in the "14th Five-Year Plan". However, at present, the increasing downward pressure on the economy and the moderating growth of fiscal revenue have brought about the contradiction between revenue and expenditure, which has a profound impact on the sustainability of China's fiscal development. Based on this background, this paper takes the policy of tax and fee reduction and government debt ratio of Liaoning Province in recent years as the entry point to analyze the current state of government finance and debt operation in Liaoning Province, studies its potential pressure and risks, and suggests that while reducing taxes and fees, it should realize the sound and sustainable development of finance through measures such as "open source and reduce expenditure" and construction of debt risk identification and supervision mechanism.
Research on the Optimal Strategy of Supply Chain System Considering Carbon Emission Reduction Level
Authors: Wang Jing , Si Fengshan , Yu Zhen
Published: July 2023

In response to the decision-making problem of a secondary supply chain system composed of manufacturers and retailers, the optimal strategy of a master-slave game was studied, considering carbon emissions reduction. We compared and analyzed the differences in optimal strategies with and without coordination mechanisms, and explored the impact of sensitivity on the optimal strategy. Research has shown that the optimal profit of manufacturers and retailers under coordination mechanisms is greater than that without coordination mechanisms; Wholesale prices, carbon reduction levels, retail prices, and manufacturer profits are all negatively correlated with price sensitivity and positively correlated with carbon reduction sensitivity, while retailer profits are the opposite; There is an optimal cost sharing ratio that maximizes retailer profits.
Challenges and Solutions Facing the Policy of Hainan Free Trade Port in China
Authors: Liang Zhanzhan
Published: July 2023

This paper examines the challenges facing China's Hainan Free Trade Port and proposes potential solutions for its development. As a new national strategy, the Hainan Free Trade Port faces various obstacles, such as inadequate infrastructure, insufficient legal framework, and limited talent resources.  In response to these challenges, this paper suggests that the Hainan Free Trade Port should focus on strengthening infrastructure construction, improving legal protection and intellectual property rights, and attracting high-quality talent. Additionally, this paper provides an outlook for the future of the Hainan Free Trade Port, highlighting its potential to promote regional economic development and contribute to China's opening-up and reform policies.
Carbon Emissions Trading and Corporate Green Technology Innovation
Authors: Fu Cheng
Published: July 2023

Green technology innovation is the cornerstone of achieving green and high-quality development and an important guarantee for China to achieve the goals of "carbon neutrality" and "carbon emission reduction". As a market-oriented environmental policy, the carbon emission trading policy can affect the behavior of enterprises, and its impact on green technology innovation of enterprises deserves in-depth study. Based on the green patent data of A-share listed companies from 2008 to 2021, taking the carbon trading pilot policy as a quasi-natural experiment, this paper establishes a multi-point difference-in-differences model to explore the impact of carbon trading policy on green technology innovation of enterprises and discusses the regulatory role from the perspective of the carbon price, carbon market liquidity, and carbon market size. Finally, we also conduct a heterogeneity analysis based on the differences in the micro-characteristics of enterprises. The results show that the carbon trading policy significantly promotes the green technology innovation activities of enterprises; The role of carbon emission rights in facilitating enterprises to expand their green technology innovation is stronger for those with higher carbon price, as well as larger carbon trading scale. The market mechanism measured by the liquidity of the carbon market partially explains the promotion role of green technology innovation. Further heterogeneity analysis shows that the promotion effect of carbon trading policy on green technology innovation is mainly reflected in non-high-tech enterprises, low-carbon enterprises, and enterprises with high internal control quality. Therefore, we should give play to the incentive role of the carbon price and carbon trading scale, optimize the design of the carbon market system, provide targeted green innovation support for enterprises, and help to achieve carbon emission reduction and green high-quality development.
Research on the impact of Industrial Synergy Agglomeration on Regional Innovation and Development
Authors: Geng Yanxin
Published: July 2023

Collaborative agglomeration of producer services and manufacturing can effectively improve resource mismatch, enhance the height of industrial structure, and then promote regional innovation and development. This collaborative clustering model plays a significant role in promoting optimized resource allocation, driving industrial upgrading, and fostering innovation development, which is of great significance for achieving economic growth and regional sustainable development. This paper constructs the panel data of 281 prefecture level cities in China from 2004 to 2019 to empirically analyze the impact of Industrial Synergy on the development of regional innovation. It is found that the collaborative agglomeration of producer services and manufacturing industry is conducive to the development of regional innovation, especially the collaborative agglomeration of high value-added producer services and manufacturing industry has a more significant role in promoting innovation. Therefore, local governments should accelerate the coordinated development of industries, thus promoting the improvement of innovation level and ultimately achieving high-quality economic development.
The Influence and Application of Financial Mathematics in Contemporary Financial Markets
Authors: Wu Jun
Published: July 2023

The change of times has promoted the rapid development of the economy, and also stimulated the prosperity of the market. As an important component of the economic market, the continuous improvement of the financial economy requires the support of theoretical knowledge in the financial field. As an important theoretical part of financial economics, financial mathematics, relying on its computer and mathematical advantages, conducts a deeper exploration of securities and market equilibrium in the financial market. After decades of research, it has achieved fruitful results, providing strong data support for promoting the normal operation of financial institutions. Starting from the concept and related theoretical composition of financial mathematics, this article mainly analyzes the impact of financial mathematics on contemporary financial markets, and expounds the application of some core theories of financial mathematics at the market level. The article also briefly explains the current situation of financial markets from the perspectives of theoretical innovation and application issues, and describes the prospects of financial mathematics.
The Economic Impact of the Global Warming
Authors: Zhang Yujie
Published: July 2023

Global warming is a phenomenon that causes the average surface temperature of the Earth to rise due to an increase in greenhouse gases. This rise in temperature has significant implications for the global economy, as it affects various sectors and regions differently. This paper reviews the literature on how global warming impacts the economy, focusing on four main aspects: gross domestic product (GDP), inflation, energy industry, agricultural, production output in different fields and tourism. The article also explores the cost-effectiveness of enacting strategies to alleviate and adjust to the financial consequences of global warming. The research finds that global warming could reduce GDP by up to 18% by 2050 if no action is taken, and that the costs of mitigation and adaptation are likely to be lower than the costs of inaction. The paper concludes that global warming is a systemic risk that requires urgent and coordinated action from governments, businesses, and individuals.
Analysis of the Factors Affecting the Employment Quality of College Graduates: A Case Study of China
Authors: Zhou Mingyang
Published: July 2023

The employment quality of college graduates in China is a topic of widespread concern. This paper uses authoritative data sources, including the China Labor Statistics Yearbook, China Statistical Yearbook, and data from provincial statistical bureaus, to examine the employment quality of college graduates in different regions of China. Specifically, the paper explores three aspects: salary level, job intensity, and job stability. The research results indicate that undergraduate graduates experience lower job intensity than college counterparts. However, while North, East, and South China show high salary levels and job stability, issues such as high work intensity, high cost of living, and small living space exist. Therefore, this paper offers policy development recommendations to promote job market reform and improve employment quality. These recommendations aim to address the challenges faced by college graduates in various regions of China and to promote the stability of the country’s social and economic development. By examining the employment quality of college graduates in different regions of China, this paper provides valuable insights for scholars, policymakers, and practitioners.
Assessing the Financial Stability & Investment Potential of Pfizer Inc.
Authors: Gao Jiayue , Zhang Yidan
Published: July 2023

Pfizer Inc., one of the world’s leading pharmaceutical companies, its performance of the pharmaceutical industry is currently under the spotlight as the market leader in the area, especially in light of the impact of the COVID-19 epidemic starting at the end of 2019. Based on the financial reports and performance status of Pfizer Inc., and its competitors’(AstraZeneca, Merck Pharmaceuticals, and AbbVie) performances in the last two years, important changes in accounting policy, performance evaluation, and overall future strategic development of Pfizer are analyzed and evaluated. As a company that keeps paying more attention to biopharmaceuticals and acquisition, analysis regarding R&D, restructuring charges and risk management will be highlighted. At the same time, comparing Pfizer with the other three companies, analyzing their strengths and weaknesses, and forecasting Pfizer's 2023 development and total stock market capitalization is of great importance. For Pfizer, 2023 will be a turning point and critical year that will determine future product development and total sales performance in the 2023 financial year.
E-Commerce Industry: A Comprehensive Analysis of its Competitive Advantages
Authors: Niu Boying , Zhao Jiayi
Published: July 2023

This paper confirms the importance of e-commerce by analyzing the definition and historical development of e-commerce. It also emphasizes the importance of cybersecurity and trust in online transactions for the development of e-commerce. Through the analysis of Porter's five forces model, it is concluded that the e-commerce market does have great potential because of obvious advantages compared with traditional commerce and but also has high competition due to the low barrier to entry. In addition, this paper analyzes companies including SHEIN, Cainiao, Xiaohongshu, Taobao, and TikTok, and summarizes five already existing comparative advantages for e-commerce companies, namely convenience, digital information, logistic network, marketing, and information tracking. The final conclusion is that for companies that want to enter e-commerce, this is a good opportunity, but it is very significant to identify market pain points and develop their own differentiation. It suggests that companies should leverage the advantages of e-commerce while also addressing the competition and developing their own unique value proposition to succeed in this fast-growing market.
The Role of Behavioral Bias in Investment Outcomes
Authors: Zhang Xixuan
Published: July 2023

Investment decisions are made by individuals who are subject to behavioral biases. The biases could lead to a significant impact on the outcome of investments. This research paper aims to investigate the role of behavioral biases in investment decisions and outcome. The study draws on the theories of Rational Behavioral Finance, which recognizes that human behavior is influenced by both rational and irrational factors. The paper reviews several key behavioral biases that can affect investment decisions, including loss aversion, endowment bias, framing, overconfidence, and the illusion of control. The analysis of these biases is based on the context of different investment settings, including stock markets, mutual funds, and real estate. The paper introduces the significance of each bias, and how they can lead to suboptimal investment decisions. The latter part of the paper highlights how the biases can be addressed to improve the outcome of investments. Eventually, the research paper concludes that behavioral biases can significantly impact investment outcomes, but the application of Rational Behavioral Finance theories and strategies can mitigate the impact of these biases.