bluuebunny/crossref_metadata_2025 huggingface dataset:
Faktor Yang Mempengaruhi Pendapatan Petani Tambak Ikan Di Desa Banjarsari Kecamatan Cerme Kabupaten Gresik
Authors: Aisyatu Rahma Hayati  , Anita Handayani
Published: September 2024

This research aims to identify factors that influence the income of fish pond farmers in Banjarsari Village, Cerme District. This research is a quantitative research involving a sample of 203 fish pond farmers from Banjarsari Village. The analysis technique used is multiple linear regression analysis technique. The results of the regression analysis show that the most influential variables in this research are work experience and land area, both of which have a positive and significant influence on farmer income. Meanwhile, the labor and selling price variables, although they have a positive influence, do not have a significant influence in this research.
Pelaksanaan Rekrutmen, Seleksi dan Penempatan Kerja pada Karyawan PT Midi Utama Tbk Cabang Medan
Authors: Roida Purba  , Muhammad Ikhsan Harahap
Published: September 2024

PT. Midi Utama Indonesia Tbk Medana Branch, which operates in the retail sector in North Sumatra, must go through an effective recruitment, selection and placement process to select employees who meet the specified criteria. This research aims to understand how the recruitment, selection and placement of employees at PT. Midi Utama Indonesia Tbk Medan Branch in accordance with existing procedures, and to identify obstacles that may arise so that they can provide valuable recommendations for improvement. This research uses a qualitative approach by applying data collection methods through literature study, interviews and observation. The research results show that although the recruitment, selection and placement process at PT. Midi Utama Indonesia Tbk Medan Branch has been running well, but still requires evaluation to increase the effectiveness of each stage of the process.
Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Minat Penggunaan Ojek Online Grab
Authors: Yuni Yuniawati  , Istichanah  Istichanah
Published: September 2024

The purpose of this research is to find out whether there is an influence of price, promotion, service quality on interest in use. The population in this study are residents of Cimanggis District, Depok City who use online motorcycle taxi transportation service products from Grab. The data collection technique uses a questionnaire. The analytical tools used include Validity Test, Reliability Test, Multiple Linear Regression Analysis, F Test, T Test, Classical Assumption Test. The research results were declared valid and reliable based on the results of validity and reliability tests. From the results of the classical assumption test, multicollinearity and heteroscedasticity were not found. The equation obtained from the multiple linear regression test is, the independent variable that has the most influence on the dependent variable is price (0.467) followed by service quality (0.447) and promotion (0.104). Based on the results of the t test, price and service quality partially influence interest in use because it has a significance value of (0.001) while promotion partially has no effect on interest in use because it has a significance value of (0.520). Then, the results of the simultaneous test (F test) show that price, promotion and service quality simultaneously or simultaneously influence interes in using the Grab online motorcycle taxi service product.
Analisis Sistem Penerapan Profit Selling pada Akad Murabahah dan Musyarakah Mutanaqisah Dalam Menyalurkan Kredit Kepemilikan Rumah (KPR)
Authors: Kharisa Abdi
Published: September 2024

This research aims to determine the system analysis for implementing profit sales in murabahah and musyarakah mutanaqisah contracts in home ownership credit (KPR) financing in the case study of Bank Muamalat Kc Medan Balaikota. This thesis is a result that aims to find out how sales profits are applied in murabahah and musyarakah mutanaqisah contracts in home ownership credit (KPR) financing, how the comparison of sales profits in murabahah contracts and musyarakah mutanaqisah contracts, then what is the marketing strategy of Bank Muamalat KC Medan Balaikota in mortgage products. This research uses a descriptive qualitative approach method. The object of this research is Bank Muamalat Indonesia KC Medan Balaikota. Research results are determined by describing the results of interviews in the field and drawing conclusions from the results of interviews that have been conducted. This research shows that the application system for profit sales that has been implemented by Bank Muamalat KC Medan Balaikota on murabahah and musyarakah mutanaqisah contracts is in accordance with the theory reviewed based on a fixed margin and determined at the beginning. And in calculating the sales profit for each product, the lowest sales profit is from the Fix n Fix murabahah contract.
Pemanfa’atan E-Comerce Tik - Tok Live Sebagai Sarana Dalam Pemasaran Produk pada PT. PLM
Authors: Bambang Permadi  , Muhammad Ikhsan Harahap
Published: September 2024

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.
Pengaruh Citra Merek, Kepercayaan Merek, Dan Pengalaman Merek Dalam Proses Membangun Merek Sepatu Lokal
Authors: Aulia Mauliddinia
Published: September 2024

The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand management constructs, namely brand image, brand trust, brand experience, wich lead to consumer purchase intention. A quantitative research design was employed using the Structural Equation Model (SEM) method, and data analysis employing statistical software. Data collection was done through online questionnaires to 100 respondents. The result of this study demonstrate that brand experience influences brand image, brand experience influences brang trust, brand image influences brand trust, brand image influen ces purchase intention, and brand trust influences purchase intention.
Altenatif Strategi pada UMKM Kopi menggunakan Analisis SWOT
Authors: M. Adi Trisna Wahyudi  , Sudarmiatin Sudarmiatin  , Ludi Wishnu Wardana
Published: September 2024

Coffee organizations at the international level report that world coffee consumption continues to increase every years. This growth in world coffee consumption has had a positive impact on coffee MSMEs in Indonesia, including Langgano Jombang and Kikopi Surabaya. The problem faced by coffee MSMEs such as Langgano Jombang and Kikopi Surabaya is that they are unable to compete with competitors. This research was carried out using a qualitative case study approach. With stages, first, identifying internal factors and external factors for MSMEs in marketing products and then determining alternative strategies. And the research results found that a strategy to increase the Langgano Jombang and Kikopi Surabaya markets that can be done is to use power as a tool to seize opportunities. Or in the Strengths – Opportunities quadrant.
Determinasi Kemudahan Akses Informasi bagi Keputusan Investasi Gen Z
Authors: Wirawan Widjanarko  , Hadita Hadita  , Farhan Saputra  , Y.A. Didik Cahyanto
Published: September 2024

This research aims to determine the ease of access to information for Gen Z investment decisions. This research uses descriptive qualitative methods and literature reviews. Qualitative research is also intended to understand how someone thinks, acts and obtains information from a phenomenon. The data used is narrative and qualitative, obtained from previous research documents and obtained novelty in this research. Data analysis used in this qualitative research is the Miles and Huberman interactive model. This qualitative research is exploratory in nature. The type of data used is secondary data. The focus of this research is ease of access to information. The results of this research are: 1) That the use of technology and digital platforms for easy access to information for Gen Z in investing is quite good, where Gen Z uses social media as a platform to gain knowledge regarding good investment instruments, a means of discussion and exchanging views between Gen investors. Z, then the platform that provides easy access to information for Gen Z in investing is quite varied, from the Bibit, DANAeMAS, Ajaib, Tokopedia to Shopee applications, apart from that, payments made can also utilize digital banking and digital wallet payments; 2) Generation Z or Gen Z chooses forms of investment instruments with (high risk high return) high risk high returns such as stocks and cryptocurrencies, while generation Y and generation X choose forms of investment instruments with (low risk low return) low risk low returns such as jewelry gold and mutual funds; and 3) The amount of investment made by Gen Z varies, where in the July 2023 period it was IDR 7,658,506, while in the August 2023 period it was IDR 7,645,956.
Dhoho Street Fashion (DSF): Government Strategy In Creating Brand Image Of Tenun Ikat Bandar Kidul Kediri
Authors: Aji Prasojo  , Sudarmiatin Sudarmiatin  , Ludi Wishnu Wardana
Published: September 2024

Dhoho street fashion is held every year, the kediri city government tries to introduce tenun ikat bandar kidul. Tenun ikat bandar kidul is unique because it reflects the culture, tourism and social conditions of the kediri community. Tenun ikat bandar kidul has become a global fashion concern because of its detailed manufacturing process, motifs and colors that reflect kediri's identity. The research was conducted using interviews, direct observation of tenun ikat entrepreneurs in bandar kidul, and the dhoho street fashion event. With the hope that people can wear clothes made from traditional tenun ikat bandar kidul fabric, dhoho street fashion seeks to introduce tenun ikat bandar kidul products to the wider community with the aim of creating a brand image. The results of this research show that the existence of dhoho street fashion which is organized by the government and stakeholders can create a good brand image for tenun ikat bandar kidul.
Analysis of the Influence of Human Resource Planning and Development on the Productivity of MSMEs in Bulak District, Surabaya Post the Covid-19 Pandemic
Authors: Rina Maretasari  , Sudarmiatin Sudarmiatin  , Ludi Wishnu Wardana
Published: September 2024

In the era of the industrial revolution 4.0, human resources are required to be more sophisticated and advanced in all fields. Internet and technology continue to be put forward in facing every effort and activity against globalization. The following research aims to determine and analyze the influence of planning and human resource development on the productivity of MSMEs in Bulak District, Surabaya after the Covid-19 Pandemic. The following research uses a quantitative approach and the analysis method uses multiple linear regression. The data collection technique in this study used a questionnaire with a sample of 90 respondents. The results of the following study show that planning has a significant effect on productivity because the significance value is 0.000 <0.05. Human resource development has a significant effect on productivity because the significance value is 0.000 <0.05. Planning and development of human resources simultaneously have a significant effect on productivity because the significance value is 0.000 <0.05. Planning and human resource development affect the productivity variable by 63.1% and the remaining 36.9% is explained by other variables outside the model.
Efektifitas Strategi Pemasaran Kopi Luwak Arabika “Rollaas” Terhadap Volume Penjualan Pada PT. Rolas Nusantara Mandiri - Surabaya
Authors: Dwi Nisa Widhawati  , Achmad Daengs GS
Published: September 2024

Luwak Coffee is one of excellent coffee products. Luwak Coffee was first discovered in Indonesia. At the beginning of the discovery of civet coffee, mongoose manure (Paradoxorus hermaphroditus) was obtained from the coffee garden directly. Along with the development of the age and the increasing demand of civet coffee, civet droppings are no longer obtained from wild mongoose in the garden but derived from civet droppings that eat coffee beans in the cage that has been provided  civet coffee producers. PT Rolas Nusantara Mandiri is one of the companies that sell arabica civet coffee with the brand “ROLLAAS”. PT Rolas Nusantara Mandiri markets its products by applying 4P marketing mix. Pricing adjusted market prices and production costs, which is to build a networkof sales of mongoose coffee in the country, provide discount for promotion. The implementation of 4P so far has not fulfilled the company’s expectation that the target every month during 2016-2017 is still not reached. With that is necessary research conducted to  determine the extent to which 4P applied company can affect the sales volume and effectiveness of marketing strategies undertaken. The results of this study indicate that influential variables are variable price, and promotion. There are several determinants of the possitive effect of price on sales volume. The possitive value of the price coefficient is due to a one-time price change and has not had a major effect on sales. Coefficient possitive values can be interpreted that there needs to be additional promotional costs if the company wants to fulfill the target. The effectiveness of marketing strategy that has been applied can be seen from the value of target fulfillment percentage. The percentage of target fulfillment is obtained from the comparison of realization with the  specified target. There are still many sales targets that can not be fulfilled in 2016-2017. While the effectiveness in the mid-year months tend to have low effectiveness value. The uneveness of achievement of target every month must be solved immediately, so that the company can get income as expected or target. If the target is not met it will affect the company’s revenue
Strategi Pemasaran dalam Meningkatkan Penjualan pada Toko Sepeda Mega Jaya Tambun Selatan
Authors: Michael Aris Willson  , Hadita Hadita
Published: September 2024

This research aims to implement marketing strategies to increase sales of the Megajaya Bicycle Shop. The obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy and efforts to overcome the obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy. This research uses a qualitative descriptive method using observation and interview data collection techniques. Based on the researcher's findings regarding marketing strategies to increase sales of the Megajaya Bicycle Shop, the researchers concluded that:: As a bicycle shop, this strategy is not optimal and sales have not increased. (2) Implementing a marketing strategy that is right on target will help the Mega Jaya Bicycle Shop increase its sales. As bicycle shop, this strategy is not optimal and sales do not increase. (3) Implementation of a positioning marketing strategy will contribute to increasing sales of the Mega Jaya Bicycle Shop. By implementing this strategy, the Mega Jaya Bicycle Shop is believed to be able to increase its sales. (4) The impact of the marketing strategy of segmentation, targeting and positioning implemented by the Mega Jaya Bicycle Shop is still less than optimal. In the end, the market segmentation is not broad enough, especially if the sales focus is only in the area South Bekasi Tambun Regency and surrounding areas. Furthermore, implementing this strategy has difficulty increasing sales because the target market is less developed.
Pengaruh Fundamental Makro, Kinerja Keuangan, Struktur Kepemilikan, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan
Authors: Indhira Ridho Abdhilla  , Hwihanus Hwihanus
Published: September 2024

The aim of this research is to explore and assess the impact of Macro Fundamentals, Financial Performance, Ownership Structure, and Company Growth on the valuation of state-owned companies that are publicly listed on the Indonesia Stock Exchange between 2020 and 2022. The research employs a quantitative descriptive approach, utilizing secondary data from both independent and dependent variables. The data is sourced from financial statements, annual reports, and various online platforms, including the Indonesia Stock Exchange website (www.idx.co.id). The study encompasses all state-owned companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022, with a 15-company sample selected through random sampling. The results of hypothesis testing reveal that one independent variable significantly influences the dependent variable, while eight variables show insignificant effects on company value.
Analisis Pengaruh Struktur Kepemilikan, Karakteristik Perusahaan, Struktur Modal, Dan Kinerja Manajemen Terhadap Nilai Perusahaan
Authors: Siti Lailatus Saidah  , Hwihanus Hwihanus
Published: September 2024

The purpose of this study is to identify and analyze the effect of ownership structure, company characteristics, capital structure and management efficiency on the value of manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. The research method used is descriptive quantitative and the data collected is secondary data from independent and dependent variables. The data is taken from financial reports and annual reports as well as other internet sources on the Indonesia Stock Exchange website, namely www.idx.co.id. The results of hypothesis testing show that 5 independent variables have a positive effect and 5 have a negative effect on the dependent variable, namely firm value.
Peran Teknologi Informasi Dalam Meningkatkan Efisiensi Operasional Bisnis Internasional
Authors: Roida Purba  , Hendra Ibrahim
Published: September 2024

This research discusses the crucial role of Information Technology (IT) in increasing the operational efficiency of international business through a qualitative approach. Using in-depth interviews and content analysis, this research highlights IT's contribution to simplifying operational processes, strengthening communications across geographic locations, and optimizing resource use. The research findings not only identify the benefits of IT, but also investigate the challenges and opportunities that arise in its implementation in the context of global business operations. The qualitative methodology applied provides a deep understanding of the complex dynamics involved. As a valuable guide, this research provides strategic insights for organizations operating in international markets to optimize the role of IT to achieve operational efficiency and increase their competitiveness at the global level.
Pengaruh Digital Marketing terhadap Keputusan Pembeli pada UMKM Q Raden Kaos Polos di Kota Serang
Authors: Riki Gana Suyatna  , Berliana Pebriyanti  , Dede Rifki  , Ismalia Nur Hidayah  , Sri Mulyaningsih
Published: September 2024

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Q Raden kaos polos. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Q Raden kaos polos. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
Analisis Cost Volume Profit Sebagai Dasar Perencanaan Laba Yang Diharapkan
Authors: Yunda Kusumaningayu  , Rusman Soleman  , Rizky Wahyu Utami Ohorella
Published: September 2024

Cost Volume Profit Analysis as a Basis for Expected Profit Planning (Case Study of Privately Owned Business "Ifamoy Home Industri"). Under the guidance of A company needs profit planning to help management determine the level of profit it wants to obtain, with Cost Volume Profit analysis which focuses on various factors that influence changes in profit components at the Ifamoy Home Industry company. This research aims to determine the application of Cost Volume Profit Analysis in the Ifamoy Home Industry. This research uses descriptive research. The data collection technique used is the Observation and Documentation Technique on existing income data at Ifamoy Home Industry. The results of this research show that the Total Calculation Profit is IDR. 828,000,0000.00, with a total Contribution Margin of IDR. 1,670,000,000 with a ratio of 0.8%, with a Total Break Even Point of Rp. 512,000,000, with a total margin of safety of Rp. 1,568,000,000, with a ratio of  75%, with profit planning to increase by (20%) in 2023 resulting in a profit of Rp. 2,508,200,000.
Analisis Pengaruh Influencer, Kemudahan Transaksi, Dan Affiliate Marketing Pada Keputusan Pemilihan Toko Online
Authors: Dafa Hanafi Alifian Fahrezi
Published: September 2024

The development of online stores in Indonesia is getting faster, but every online store is having difficulty getting loyal customers. Based on these circumstances, the research objective is to partially and simultaneously determine the influence of influencers, ease of transactions and affiliate marketing on online shop selection decisions and find interpretations and suggestions for utilizing variables. Field study and literature study research methods, data analysis Validity Test, Reliability Test, Classic Assumption Test, Processing on Multiple Linear Regression, T Test and F Test. Research results The influencer variable (X1) has a significant influence, the ease of transaction variable (X2) has a significant effect. partially has an insignificant influence, the variable Affiliate marketing (X3) partially has an insignificant influence and Influencer (X1), Ease of Transactions (X2), and Affiliate marketing (X3) have a significant influence. Sequentially, the multiple linear regression coefficient is 24.5% for variable X1, 16.6% for variable X2, and 47.7% for variable X3. Variable X3 has the greatest influence of 47.7% on increasing Store Selection Decisions (Y) and variable with various features to support various consumer needs or conditions, and Variable Affiliate marketing (X3) uses strategies that are flexible and easy to adapt.
Kajian Literature: Peranan Etika Dalam Suatu Perusahaan Bisnis
Authors: Devinda Ramdani  , Ameliya Ameliya  , Agum Murtaib  , Agustiawan Agustiawan
Published: September 2024

The purpose of this research is to identify the role of business ethics in the corporate context. The method used in this research is a literature review, which is based on experts' views regarding business ethics and its contribution to the corporate environment. Business ethics can be applied in various aspects. Maintaining trust in collaboration has a significant impact on a company's reputation, both on a micro and macro scale. While it may not provide instant profits, it is considered a long-term investment for the entire business chain.
Pengaruh Kepemimpinan, Motivasi Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada PT. Kurnia Berdikari Sejahtera
Authors: Della Widya Ayu  , Milda Handayani  , Rini Wijayaningsih
Published: September 2024

The Influence of Leadership, Work Motivation and Workload on Employee Performance at PT. Kurnia Berdikari Sejahtera. This research aims to find out how much influence Leadership, Work Motivation and Workload have on Employee Performance which has an impact on PT. Kurnia Berdikari Sejahtera. This type of research is quantitative. The population in this study were all employees of PT. Kurnia Berdikari Sejahtera, located in Bekasi City. The sampling technique uses Probability Sampling (Simple Random Sampling). Data were collected through distributing questionnaires directly and via google form to 110 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classical assumption tests. The data analysis techniques used are multiple linear regression analysis, t statistical test (partial), F test (simultaneous) and coefficient of determination test (R²). Based on the results of this research, it is stated that leadership, work motivation and workload simultaneously have a significant effect on the performance of PT employees. Kurnia Berdikari Sejahtera. And the Leadership variable partially has a positive and significant influence on employee performance variables, the Work Motivation variable partially has a positive and significant influence on employee performance and the Workload variable has a positive and significant influence on employee performance. Based on this, it can be concluded that it is proven that leadership, work motivation and workload have a positive influence on employee performance. Each level of leadership, work motivation and workload has a very important role in employee performance results.
Pengaruh Diskon Harga Dan Testimoni Konsumen Terhadap Keputusan Pembelian Produk Flimty Fiber Pada Member Central Gym Galaxy Di Bekasi
Authors: Hiltza Huzaematul Al Aswad  , Widi Winarso  , Kardinah Indrianna Meutia
Published: September 2024

This research aims to determine the influence of price discounts and consumer testimonials on purchasing decisions for Flimty Fiber products among Central Gym Galaxy members in Bekasi. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 104 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are Flimty Fiber consumers. The results of this research show that the price discount variables and consumer testimonials partially and simultaneously have a significant effect and have a positive influence on the purchasing decision variable.
Analisis Penerapan Prosedur Pembiayaan Gadai Emas di BSI KCP Medan Padang Bulan
Authors: Diajeng Regita Nandani
Published: September 2024

The aim of this research is gold pawn financing, a financing option with gold security attached to a contract that sharia banks provide for production and consumption. Rahn, the collateral will be safeguarded by the bank. a specific amount of time. In this research, the research approach applied is qualitative. Qualitative research is described as research that is postpositivist in orientation and takes place in a natural environment. In this research, the descriptive approach is a data analysis technique that is carried out by summarizing or explaining data without trying to generalize it. This kind of study is known as field research, which is studies that are thorough, factual and descriptive in accordance with the problems raised. explain precisely the circumstances, nature and relationships between the phenomena studied. Considering that the selling price of gold is still relatively high, gold can offer generally constant value and the possibility of future income. Customers who try to pawn (rahn) gold are driven by several needs. Before paying a minimum of 50% of the gold price and as much as 85% to 90% of the bank's assessed gold price, the Islamic bank, which acts as a gold buyer, will evaluate the value of the customer's gold.
Faktor-faktor yang Berperan dalam Meningkatkan Niat Beli Konsumen Produk Thrift Melalui TikTok Live Stream
Authors: Ja’farush Shiddiiq  , Usep Suhud  , Terrylina Arvinta Monoarfa
Published: September 2024

This study aims to examine the effect of social media marketing, perceived quality, brand awareness, and brand image on purchase intention of thrift products through TikTok live stream. This research is a quantitative research. Primary data was collected by distributing questionnaires to 221 respondents aged 17-35 years who use the TikTok application and are interested in thrift products located in DKI Jakarta. Purposive sampling was chosen as the sampling method, so that samples were taken with certain conditions. These conditions include: 1) TikTok application users, 2) Domiciled in DKI Jakarta, 3) Aged 17-35 years, 4) Have seen Thrift Shop live streams/content on TikTok, 5) Intend to buy thrift products on TikTok. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The scale measurement used by researchers is a Likert scale of 1-6. Outlined from Strongly Disagree, Disagree, Slightly Disagree, Slightly Agree, Agree, and Strongly Agree. The results showed that social media marketing has an influence on perceived quality, brand awareness, and brand image. Then, the results also show that perceived quality and brand image affect purchase intention. Furthermore, brand awareness does not have a significant influence on purchase intention.
Analisis Penentuan Harga Sapi dalam Tradisi Marosok Ditinjau dari Perspektif Etika Bisnis Syariah di Pasar Muaro Paneh, Kecamatan Bukik Sundi, Kabupaten Solok
Authors: Nabila Hanania  , Gusril Basir
Published: September 2024

This research aims to find out what the description of cattle buying and selling transactions using the marosok system is in the Muaro Paneh market, and what is the perspective of sharia business ethich in buying and selling cattle using the marosok system in the Muaro Paneh market. This research uses qualitative methods with interviews and observations with cattle sellers at the Muaro Paneh market. The research results show that. Description of cattle buying and selling transactions using the marosok system are carried out only on Mondays from dawn to dusk. The cattle seller there always carries a cloth or sarong on his shoulder. The seller’s way of determining the price is by touching the buyer’s hand, and when bidding the buyer also touches the seller’s hand using the code of his fingers. Where the index finger can be worth hubdreds of thousands, one million, up to ten million rupiah. The perspective of sharia business ethich in buying and selling cattle using the marosok  system at MuaroPaneh market is in accordance with the principles of sharia business ethics such as customer satisfacarion, fairness and trust in the process of buying and selling livestock.
Analisis E-Marketing Instagram Engagement pada Destinasi Wisata Kopeng Treetop Salatiga dan Guci Forest Tegal
Authors: Joseph Aldo Irawan  , Lia Fitria Anugrah  , Novi Khotimah  , Ananta Budhi Danurdara  , Haryadi Darmawan  , Sukmadi Sukmadi
Published: September 2024

Tourism destination business management is starting to merge with technological developments. In an effort to adapt, the use of e-marketing in the tourism destination business is assisted by various digital platforms, one of which is Instagram. Instagram was chosen because it has many users in a wide range and the features it offers really help e-marketing activities in a business. The sample loci used in this research were Kopeng Treetop and Guci Forest. This locus was chosen because both of them have mutually satisfying similarities so that comparisons can be made. Using the mix method, researchers analyzed the data obtained from collecting data on likes, comments and the number of posts, then calculated it using a simple quantitative model and supported it by documentation, then analyzed it using triangulation to get in-depth thinking results. The research results found that there were similarities and differences in the use of Instagram e-marketing from the two loci, each of which has different abilities but also has the same opportunities in business. Through improvement efforts, in the future e-marketing development efforts can be carried out more optimally in order to achieve maximum visit levels.
Meningkatkan Daya Saing Pasar UMKM Melalui Transformasi Digital
Authors: Ustadus Sholihin
Published: September 2024

Digital transformation has become an important key in increasing the market competitiveness of Micro, Small and Medium Enterprises (MSMEs). In this research, various important aspects related to the digitalization of MSMEs are discussed, including the role of social communities in contributing ideas and finding solutions to digitalization problems, as well as collaboration between the government, educational institutions and related agencies in supporting the growth of MSMEs. This research also highlights the difficulties, variables and methodologies in running a web-based business, as well as the importance of data innovation in increasing market efficiency. Focusing on fish marketing, research also shows that the use of information and communications technology (ICT) can influence market efficiency. The results of this research provide recommendations for developing curriculum and development programs that can support MSMEs in facing the challenges of digitalization and increasing the competitiveness of small businesses.
Pengaruh Profitabilitas, Kepemilikan Manajerial dan Pertumbuhan Perusahaan Terhadap Kebijakan Utang
Authors: Muhafiz Fadly Tuanaya  , Bangun Putra Prasetya
Published: September 2024

This research uses multiple linear analysis testing methods, using manufacturing companies listed on the IDX for the 2019-2023 period. The results show that profitability has a negative and significant influence on the company's debt policy. Managerial ownership has no influence on debt policy in manufacturing companies. This study supports the signaling theory which states that debt can be a signal to investors.
Analisis Dampak Penerapan Etika Pemasaran Pada PT. Telkom Indonesia
Authors: Hilma Harmen  , Riza Indriani  , Karolin Sitanggang  , Nadia Sinurat  , Nicko Rajagukguk  , Rahel Tambunan  , Rexsy Sitanggang  , Lija Manalu  , Ninda Situmorang
Published: September 2024

This research analyzes the impact of the application of production and marketing ethics at PT Telkom Indonesia (Persero) Tbk, a state-owned company operating in the information and communication technology services sector in Indonesia. Through a qualitative approach, this research aims to understand how PT Telkom applies ethics in the marketing activities of its products, as well as the impact caused by the application of ethics. Secondary data from literature study is used as the main source of information. The results of this research are expected to provide insights for PT Telkom to improve the application of ethics in its operational activities, as well as useful for the government in formulating policies related to marketing ethics in Indonesia. In addition, this research is also expected to help the public in understanding the importance of marketing ethics, and encourage them to choose ethically produced products.
Pengaruh Daya Tarik Iklan, Citra Merek, dan Persepsi Harga Terhadap Minat Beli Layanan Netflix Covid-19
Authors: Wendy Wendy
Published: September 2024

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.
Pengaruh Budaya Organisasi dan Kemampuan Kerja Terhadap Kinerja Personel Satuan Reserse dan Kriminalitas (RESKRIM) Polres Sumenep dengan Reward Sebagai Variabel Mediasi
Authors: Ifan Prayitno  , Mei Indrawati  , Chamariyah Chamariyah
Published: September 2024

Abstract The research results show that: 1) Organizational culture has a direct and significant positive effect on personnel performance as evidenced by the original sample value of 0.251 and p-values ​​of 0.023. 2) Organizational culture has no direct positive or significant effect on performance as evidenced by the original sample value of 0.149 and p-values ​​of 0.432. 3) Work ability has a direct and significant positive effect on personnel performance as evidenced by the original sample value of 0.347 and p-values ​​of 0.021. 4) Work ability has a direct and significant positive effect on rewards as evidenced by the original sample value of 0.669 and p-values ​​of 0.000. 5) Rewards have a direct and significant positive effect on personnel performance as evidenced by the original sample value of 0.475 and p-values ​​of 0.000. 6) Organizational culture has no positive but significant indirect effect on personnel performance and rewards as evidenced by the original sample value of 0.071 and p-values ​​of 0.480. 7) Work ability has a significant positive indirect effect on personnel performance and rewards with a path coefficient value of 0.317 and a p-value of 0.000.
Pengaruh Karakteristik Individu dan Karakteristik Pekerjaan Terhadap Kinerja Pegawai Dengan Variabel Mediator Motivasi Kerja Pegawai Di Kantor Badan Pendapatan Daerah Kabupaten Kaimana
Authors: Mei Indrawati  , Sri Mulyani  , Yason Waryensi
Published: September 2024

Yason Waryensi, 2024. The Influence of Individual Characteristics and Job Characteristics on Employee Performance with Mediator Variables of Employee Work Motivation at the Kaimana Regency Regional Revenue Agency Office. Wijaya Putra University Postgraduate Program Surabaya. This type of research uses explanatory research, the research approach uses a quantitative approach. The research sample was 40 employees. The objectives of this research are 1) To describe individual characteristics, job characteristics, work motivation and employee performance. 2) To test and analyze the influence of individual characteristics on the work motivation of Kaimana Regency Regional Revenue Agency employees. 3) To test and analyze the influence of job characteristics on the work motivation of the Kaimana Regency Regional Revenue Agency. 4) To test and analyze the influence of work motivation on the performance of Kaimana Regency Regional Revenue Agency employees. 5) To test and analyze the influence of individual characteristics on the performance of Kaimana Regency Regional Revenue Agency employees. 6) To test and analyze the influence of job characteristics on the performance of Kaimana Regency Regional Revenue Agency employees. 7) To test and analyze the indirect influence of individual characteristics on employee performance with work motivation as a variable mediator at the Kaimana Regency Regional Revenue Agency. 8) To test and analyze the indirect influence of job characteristics on employee performance with work motivation as a mediator variable at the Kaimana Regency Regional Revenue Agency. The research results show that: 1) Individual characteristics, job characteristics, motivation and performance of Kaimana Regency Regional Revenue Agency employees are in the very good category. 2) Individual characteristics have a significant positive effect on the work motivation of Kaimana Regency Regional Revenue Agency employees. 3) Job characteristics have a significant positive effect on the work motivation of Kaimana Regency Regional Revenue Agency employees. 4) Work motivation has a significant positive effect on the performance of Kaimana Regency Regional Revenue Agency employees. 5) Individual characteristics have an insignificant positive effect on the performance of Kaimana Regency Regional Revenue Agency employees. 6) Job characteristics have a positive and insignificant effect on the performance of Kaimana Regency Regional Revenue Agency employees. 7) Individual characteristics have an indirect effect on employee performance with work motivation as a mediator variable at the Kaimana Regency Regional Revenue Agency. 8) Job characteristics have an indirect effect on employee performance with work motivation as a mediator variable at the Kaimana Regency Regional Revenue Agency.
Pengaruh Kesadaran Pajak dan Pengetahuan Pajak Terhadap Kepatuhan Wajib Pajak pada Karyawan PT Surveyor Indonesia
Authors: Cahyo Hadi Arrosyid  , Bambang Soedaryono
Published: September 2024

This research aims to determine the influence of tax awareness and tax knowledge on taxpayer compliance of PT Surveyor Indonesia employees. This research uses quantitative methods with a sample of 98 respondents. The results of this research indicate that tax awareness has a significant influence on taxpayer compliance of PT Surveyor Indonesia employees. Tax knowledge has a significant positive influence on taxpayer compliance of PT Surveyor Indonesia employees. Tax awareness and tax knowledge, both together and individually, have a significant positive effect on taxpayer compliance of PT Surveyor Indonesia employees.
Pengaruh Lingkungan Kerja, Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan Brighton Real Estate Spazio Surabaya
Authors: Afrizal Berry Krisma
Published: September 2024

This research aims to analyze the influence of the work environment, work discipline and work motivation on the performance of Brighton Real Estate Spazio Surabaya employees. This type of research is research with a quantitative approach. The population in this study were employees of Brighton Real Estate Spazio Surabaya. Determination of the sample in the study used non-probability sampling through saturated samples so that the number of samples in this study was 50 employees of Brighton Real Estate Spazio Surabaya. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Work Environment variables influence employee performance with a sig. < 0.05. By creating a good relationship between employees and leaders, good coordination will result in improving employee performance. (2) The work discipline variable has no effect on employee performance with a sig value. > 0.05. This means that employees can still maintain their performance even if they arrive late and leave early. (3) The work motivation variable influences employee performance with a sig value. < 0.05. By providing motivation, employees will be encouraged to try as hard as possible to give their best to the work assigned to them. (4) Work environment, work discipline and work motivation jointly influence employee performance and have an influence of 59.70%.
Strategi Pengembangan Kampung Preneur Melalui Ekonomi Kreatif Metode Penta-Helix
Authors: Jemadi Jemadi  , Djoko Wijono
Published: September 2024

Village Preneur is very inherent in the pattern of community empowerment which acts as a pancer (center) storefront as well as a business incubator based on four directions (values), namely global value, local wisdom, local supply chain and global marketing.  The four directions are based on one pancer community development or community empowerment as the driver of the rural economy. The purpose of this research is to analyze the development of Preneur Village in Yogyakarta City through the creative economy and the pattern of strategies used for development through a SWOT analysis approach with the Penta-Helix model.  Where the Penta-Helix or multi-stakeholder model where elements of the Government, academics, business entities or actors, communities or communities, and the media are united in coordinating and committing to developing the local potential of rural areas. Qualitative research method with descriptive approach. Descriptive research is research that guides researchers to explore and portray social situations thoroughly, broadly and in depth, where later surveys and interviews will be conducted on the actors involved in the Penta-Helix model how far the interaction patterns between the five actors (Academic, Business, Community, Government, and Media) by collaborating symbiotically mutualism in designing and developing a creative economy with an aggressive strategy, namely using strengths to take advantage of opportunities. The research results of the Penta-Helix concept of preneur villages in Yogyakarta City can realize the Village SDG's in achieving accelerated village economic recovery, food and energy security, welfare, and security stability.
Pengaruh Motivasi Terhadap Kinerja Pegawai Di Universitas Sulawesi Barat
Authors: Hermin Andi Magga
Published: September 2024

The aim of this research is to find out how partial and simultaneous motivation influences employee performance at the University of West Sulawesi. The type of research used in this research is a quantitative approach with a sample of 33 respondents. The data collection techniques used are documentation techniques, literature studies and distributing questionnaires. The research results show that motivation has no effect on employee performance at the University of West Sulawesi, which can be seen from the results of the regression analysis which shows that t count is -1.171 0.05.