bluuebunny/crossref_metadata_2025 huggingface dataset:
Presença de Bunyavirus (sorogrupo Bunyamwera) no Estado de São Paulo, Brasil
Authors: Hiroko Nagamori Adélia , Lisieux M. Coimbra Terezinha , Da Silva Nassar Elza , Eloy Pereira Luiz , T. M. de Souza Luiza , Keiko Kimura Elza , Maria Rocco Iray
Published: February 2024

Sete vírus foram isolados de camundongos sentinela, expostos em área de floresta, na Região da Mata Atlântica, Estado de São Paulo, Brasil, de 1974 a 1981. Estão incluidas cinco amostras de Maguari, uma de Kairi e uma de Tucunduba. Foi a primeira vez que esses vírus foram detectados no Estado de São Paulo. Os isolados foram identificados por testes sorológicos de Hemaglutinação, Inibição de Hemaglutinação, Fixação de Complemento e Neutralização em camundongos lactentes. Os resultados mostraram que esses vírus pertencem ao sorogrupo Bunyamwera. Como existem relatos de doença humana causada por vírus pertencente a esse grupo, conclue-se que é necessário estudar os aspectos ecológicos envolvendo os ciclos de manutenção desses vírus, assim como a possibilidade de sua transmissão em seres humanos no Estado de São Paulo, Brasil.
Salmonella: Sorotipos identificados das cepas isoladas de pacientes hospitalizados e não hospitalizados, na região de Presidente Prudente, SP, no período de 1978-1997
Authors: Regina N.R. Esper Maria , Moreno de Freitas Aracelis , Aparecida Fernandes Sueli , N. Neme Suzel , Terezinha Tavechio Ana , M. Romão Mariza , L. Café Marlene
Published: February 2024

No período de 1978-1997, foram identificadas 413 cepas de Salmonella, isoladas de coproculturas de origem ambulatorial e hospitalar, no Setor de Microbiologia do Laboratório I Regional de Presidente Prudente. Determinou-se a sensibilidade aos agentes antimicrobianos de 394 cepas de Salmonella. Entre as cepas isoladas de coproculturas de origem ambulatorial observou-se grande diversidade de sorotipos (27 sorotipos) com predominância de S. Enteritidis (24,4 %), S. Infantis (19,3%) e S. Agona (10, 1%). Em relação às cepas isoladas de pacientes hospitalizados, foram identificados 8 diferentes sorotipos, sendo que a S. Typhimurium representou o sorotipo prevalente (95,6%), seguido de S. Typhi (1%) e S. I 4,12:i:- (1%). Com relação à sensibilidade aos agentes antimicrobianos, as cepas de origem hospitalar apresentaram multirresistência, enquanto que aquelas de origem ambulatorial foram sensíveis à maioria dos antimicrobianos utilizados.
Hybrid architecture to support the intelligent mapping and redesign of organizational processes
Authors: Romero Marcio , Gatto Dacyr Dante de Oliveira , Evangelista João Rafael Gonçalves , Marques Maria Fátima Baptista , Sassi Renato Jose
Published: February 2024

The objective of this article was to develop and apply a Hybrid Architecture (HA) based on Business Process Management (BPM), Enterprise Architecture (EA) with TOGAF and Process Mining (PM) to support the intelligent mapping and redesign of organizational processes. The experiments were carried out in four phases: company selection, data selection, computational experiments and comparison of results. The comparison of the results showed that with the application of AH the mapping time was reduced by 60%, the number of people involved by 50% and a 20% reduction in the return time to the customer. The number of activities mapped with AH increased from 19 to 27, that is, 42% more than in the traditional method. It was concluded that AH contributed intelligence, agility and discovery of knowledge not perceptible with other methods to support intelligent mapping and redesign of organizational processes.
Analisis Kinerja Ruas Jalan Ki Ageng Gribig Akibat Pintu Tol Malang-Pandaan
Authors: Oktaviastuti Blima , Sadillah2 M. , Primasworo Rifky Aldila , Rahma Pamela Dinar , Rizqi Utin Winny
Published: February 2024

Transportasi merupakan salah satu penggerak atau pendorong pertumbuhan suatu daerah. Meningkatnya pertumbuhan penduduk hingga tingginya perekonomian di suatu perkotaan mengakibatkan fasilitas-fasilitas yang dibutuhkan masyarakat semakin meningkat. Salah satu kota yang turut mengalami perkembangan yaitu Kota Malang, salah satunya adalah Jalan Ki Ageng Gribig yang merupakan akses menuju jalan tol Malang-Pandaan. Tujuan penelitian ini ialah untuk mengetahui derajat kejenuhan ruas Jalan Ki Ageng Gribig yang berada di sekitar pintu tol Pandaan-Malang. Penelitian ini menggunakan metode kuantitatif dan berpedoman pada Manual Kapasitas Jalan Indonesia 1997. Penelitian dilakukan pada dua bagian ruas jalan, sebelum dan setelah masuk tol. Berdasarkan data yang diperoleh dari survei penelitian, didapatkan hasil kapasitas jalan adalah 1473,45 smp/jam, dengan nilai Q sebesar 2476,1 smp/jam pada ruas jalan bagian 1 dan Q sebesar 3230,9 smp/jam pada ruas jalan bagian 2. Maka diperoleh nilai derajat kejenuhan jam puncak pada ruas jalan bagian 1 adalah 1,68 dan bagian 2 adalah 2,19. Kedua bagian jalan tersebut memiliki nilai F yang menunjukan bahwa ruas jalan ini berada dalam kondisi jenuh. Sehingga diperlukan perhatian dari masyarakat khususnya pengguna jalan agar dapat memperhatikan pemanfaatan lahan di jalan perkotaan agar tidak mengganggu arus lalu lintas pada jalan Ki Ageng Gribig.
Redesign Struktur Gedung Rusun dengan Half Slab System dan Balok Precast U-Shell
Authors: Propika Jaka , Septiarsilia Yanisfa , Fitriyah Dita Kamarul
Published: February 2024

Pesatnya perkembangan ilmu pengetahuan dan teknologi konstruksi di Indonesia, dibuktikan dengan semakin banyaknya gedung bertingkat tinggi yang telah dibangun. Seiring dengan perkembangan tersebut, diperlukan inovasi – inovasi dari enginner untuk mendapatkan solusi yang efektif dan efisien untuk perencanaan gedung bertingkat, salah satunya pengunaan beton precast / pracetak. Penelitian ini bertujuan untuk Mendapatkan hasil perbandingan reaksi struktur berat keseluruhan dengan metode balok Precast U-shell dan pelat Half Slab terhadap reaksi struktur berat keseluruhan pada kondisi eksisting. fungsi U-Shell disini sebagai bekisting permanen. Pada dasarnya perencanaan balok U-Shell sama dengan perencanaan balok dengan menggunakan metode konvensional, namun yang membedakannya adalah pada perencanaan balok U-Shell harus menghitung kondisi pemasangan saat usia beton masih mudah. Sehingga dengan kondisi tersebut harus memperhitungkan kapasitas tulangan untuk mencegah terjadinya retak, metode precast U-Shell dibutuhkan analisa dan desain tersendiri yang tidak diperhitungkan dalam menganalisa beton secara monolite atau konvensional. Dengan hasil sebesar Perbandingan berat struktur dari kedua pemodelan terdapat perbedanaan selisih pada pemodelan eksisting struktur lebih ringan 408,558 ton terhadap struktur kondisi remodeling, hal ini dipengaruhi karena dimensi pada kondisi eksisting lebih bervasiasi dibandingkan dengan remodeling dan untuk persentase perbadingannya antar pemodelan mendapatkan nilai sebesar 17 %.
Full Paper
Authors: Rekayasa Jurnal Teknik Sipil Full Paper
Published: February 2024

Jurnal Rekayasa Teknik Sipil Volume 8, No 2 Desember 2023
KEMAMPUAN METAKOGNITIF SISWA SMP DALAM MENYELESAIKAN SOAL SISTEM PERSAMAAN LINEAR DUA VARIABEL
Authors: Dewi Aulia Sinta , Fatqurhohman Fatqurhohman , Ningtyas Yoga Dwi Windy Kusuma
Published: February 2024

The purpose of this research is to describe the metacognitive abilities of class VIII students in solving problems in SPLDV material. This type of research uses descriptive qualitative. Data collection techniques used written tests and semi-structured interviews as subjects of the study in class VIII C students located at SMPN 2 Wuluhan, Jember Regency. Subject data obtained 3 categories of metacognitive abilities which include, categories of high metacognitive abilities, categories of moderate metacognitive abilities, and categories of low metacognitive abilities. The categories of high metacognitive abilities include awareness activities, regulatory activities, and evaluation activities. In the category of moderate metacognitive abilities, there are awareness activities although they are not complete, there are regulatory activities although some do not use a planning strategy, and there are also evaluation activities although some have not been completed in problem solving. In the category of low metacognitive abilities, there are awareness activities, although some do not write completely, there are regulatory activities, although only a few solve questions without a planning strategy, and there is no evaluation activity.
KOMPETENSI ABSOLUT PENGADILAN NEGERI DALAM MENGADILI SENGKETA TATA USAHA NEGARA (Analisis Perkara Putusan No. 13/Pdt.G/2020/PN.Pmk)
Authors: Mustari Zir Nuriyah , Rifai Achmad , Wardani Win Yuli , Nadir Nadir
Published: February 2024

AbstrakPengadilan sebagai lembaga yang dibentuk negara untuk menjalankan tugas dan fungsi peradilan untuk menangani perkara yang diajukan oleh masyarakat untuk mendapatkan keadilan. Namun, seringkali para pihak yang bersengketa mengalami kekeliruan dalam mengajukan gugatan ke suatu pengadilan. Sehingga mengakibatkan gugatan yang cacat formil dan berkenaan dengan kewenangan mengadili suatu pengadilan. Permasalahan yang diangkat yaitu bagaimana menentukan kompetensi absolut pengadilan negeri dan pengadilan tata usaha negara, bagaimana akibat hukum jika dalam suatu perkara perdata mengandung sengketa tata usaha negara. Guna menjawab permasalahan di atas, maka dilakukan penelitian. Penelitian ini bertujuan untuk mengetahui untuk mengetahui kompetensi absolut pengadilan negeri dan pengadilan tata usaha negara dan untuk mengetahui akibat hukum jika dalam suatu perkara perdata mengandung sengketa tata usaha negara. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian hukum yang dikategorikan dalam penelitian hukum normatif dengan pendekatan perundang-undangan (Statute Approach) dan pendekatan kasus (Case Approach). Sumber bahan hukum dalam penelitian ini yaitu data sekunder dengan metode pengumpulan bahan hukum menggunakan metode penelitian kepustakaan dan studi literatur. Analisis bahan hukum dilakukan dengan metode deskriptif analitis dengan pendekatan kualitatif. Hasil penelitian ini menunjukkan bahwa gugatan yang diajukan oleh penggugat pada perkara putusan No.13/Pdt.G/2020/PN.Pmk, yang mana dalam gugatannya penggugat telah mendalilkan yaitu adanya perbuatan melawan hukum. Namun dalam petitum angka 3, terdapat bunyi gugatan yang mengandung objek sengketa dalam peradilan tata usaha negara yang mana hal tersebut merupakan kewenangan absolut pengadilan tata usaha negara bukan wewenang pengadilan negeri. Apabila gugatan tersebut tidak memenuhi syarat-syarat formil sebuah gugatan, maka dari itu akibat hukumnya adalah gugatan tersebut akan dinyatakan tidak dapat diterima.
El impacto del Washback en la evaluación de las habilidades del idioma inglés en la educación superior en Nicaragua
Authors: Videa Ulises J. , Rodas Helen P.
Published: February 2024

La evaluación del idioma inglés es de gran importancia para medir las habilidades y conocimientos de los estudiantes en el idioma inglés. La presente investigación tiene como objetivo analizar y explicar cómo, en la educación superior en Nicaragua, el efecto Washback impacta en la enseñanza y aprendizaje del idioma inglés, especialmente en el contexto de educación superior. Se llevó a cabo una revisión de literatura, la cual nos permitió establecer las bases teóricas de nuestro trabajo. Específicamente, quisimos explorar cómo el efecto Washback puede afectar negativa o positivamente el aprendizaje de los estudiantes. En este trabajo se tuvo en cuenta algunos estudios realizados en relación con nuestro problema de estudio, que prácticamente trata sobre el impacto del Washback en la enseñanza-aprendiza del idioma inglés en la educación superior. La investigación, con enfoque cualitativo, se llevó a cabo a través de una entrevista semiestructurada con dos profesores varones de la carrera de inglés, así como un grupo focal con estudiantes de quinto año de la misma carrera. Algunos resultados muestran que el impacto del Washback es muy amplio y que se refleja positiva y negativamente en el efecto de la propia evaluación, la actitud del estudiante y el impacto de la retroalimentación, así como en la estructuración y diseño de las pruebas.
Aspectos do comportamento humano que influenciam no sucesso do transplante renal: à luz do pensamento ecossistêmico
Authors: Pedroso Vanessa Soares Mendes , Siqueira Hedi Crecencia Heckler , Bick Miguel Armando , Flores Rosiele Gomes , Martins Márcio André Gayer , Bica Chaiany Mikaela Bilhalva
Published: February 2024

Objetivou-se investigar os fatores do comportamento do ser humano que ajudaram no sucesso do transplante renal: à luz do Pensamento Ecossistêmico. O estudo caracteriza-se como descritivo, exploratório com abordagem qualitativa e foi realizado por meio de entrevista semiestruturada, com 20 pacientes que realizaram transplante renal, há mais de 10 anos. Os resultados, na visão dos participantes, indicaram que, o motivo do sucesso do transplante renal, foram variados: fé, cirurgia astral, uso correto da medicação, compatibilidade e apoio dos profissionais de saúde. Na discussão dos dados foi utilizado o olhar ao ser humano na perspectiva do Pensamento Ecossistêmico. Ao percebê-lo nesta perspectiva, foi possível apreender que as falas dos entrevistados se relacionam ao comportamento das múltiplas dimensões do ser humano, como responsáveis pelo sucesso do transplante. Essa informação denota e leva a inferir que o conjunto de fatores do comportamento influencia e possibilita um resultado positivo e significativo. Considera-se que a experiência do transplantado renal, com mais de 10 anos de transplante em funcionamento, mostra que cuidar do novo rim envolve cuidar da mente, da espiritualidade, dos aspectos biológicos, sociais, psicológicos e espirituais, porque esses fatores de cuidado, de forma inter-relacionada e interconectada, interferem no processo de viver e no sucesso do transplante renal.
YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example
Authors: Chen Haotian
Published: February 2024

With the implementation of my country’s “double reduction” policy, the education field is facing important changes. This article takes YouDao Online Education as an example to explore its competitive strategy in the policy context. YouDao Online Education has experienced the development of multiple business sectors, such as YouDao dictionary, online courses, intelligent hardware, etc. However, policy changes require the transformation of educational institutions to reduce the burden on students, strengthen quality education, and improve teaching quality. YouDao actively responds to this challenge and achieves differentiated competition through technological and product innovation. They launched the country’s first large-scale education model, "Zi Yue," and the virtual eloquence coach, "HiEcho," to provide personalized oral training and essay correction to help students develop in an all-around way. Secondly, YouDao has comprehensively updated new curriculum standards and launched the "Smart YouDao" quality development plan, emphasizing skill-based curriculum innovation and personalized guidance. They work with teachers and industry experts to provide high-level teaching content to attract more students. Finally, YouDao has accelerated the application of artificial intelligence technology in quality education services and launched the YouDao Zongheng Chess Academy App, which supports a variety of chess games and enables personalized practice. These initiatives provide important support for YouDao Education to build a reputation in the fierce market competition, increase brand awareness, meet the needs of different students, explore multi-dimensional profits, and innovate business models.
The Impact of Environmental, Social and Governance (ESG) on Corporate Value Enhancement
Authors: Zhang Lanxi
Published: February 2024

Environmental, Social and Governance (ESG) refers to the aspects of environmental protection, social responsibility and good governance that enterprises should consider in the course of their operations. These factors have an important impact on the long-term sustainable development and value enhancement of enterprises, especially in recent years, when enterprises pay more attention to the ecological environment in the process of development and take all kinds of measures to repair it, enterprises will incorporate ESG into their investment decisions, which is an extension and enrichment of the concept of responsible investment. Staying committed to ESG principles, enterprises can realize long-term sustainable development, improve their brand value, market position and competitiveness, and attract more investors and resource support. This paper analyzes the impact of environmental, social and governance factors on enterprise value enhancement respectively, hoping to provide suggestions for enterprise development and realize win-win of social value and market value.
Financial Analysis of Bestore Based on SWOT Analysis
Authors: Liu Suyue
Published: February 2024

Bestore was established in 2006 and is a professional brand that integrates leisure food research and development, processing and packaging, and retail services. It has developed from a physical store in 2006 to more than 2,700 stores and was the first in the industry to position itself as a high-end snack in 2020. It has continuously innovated marketing strategies, improved the operating model, strengthened data-driven, and increased the turnover of Bestore. At the beginning of the article, the internal and external environments of Bestore are firstly analyzed from four aspects by using SWOT analysis: Strength, Weakness, Opportunity and Threat. Secondly, analyze the financial status of Bestore from four aspects: solvency, operating capacity, profitability, and development ability. Then, considering the development environment and financial status of Bestore, this article provides corresponding suggestions for the development of the enterprise, which is of great significance to advancing the high-quality development of enterprises.
On the Intellectual Origins of Tang Dynasty Taoism Philosophy
Authors: Qian Xiangyi
Published: February 2024

The Tang Dynasty was a period of cultural flourishing in ancient China and an important stage in developing Taoism philosophy. This paper aims to explore the intellectual origins of Tang Dynasty Taoism philosophy, analyse its formation and development background, and examine its influence on contemporary thought. Tang Dynasty Taoism philosophy drew from the essence of various schools of thought in pre-Qin China, integrating Laozi's Taoism ideas, Zhuangzi's concept of nature, and the Taoism notions of self-cultivation. Influenced by the social context of the Tang Dynasty, Taoism philosophy flourished. The changing social and political environment, cultural exchanges, intellectual integration, and the relationship between Tang Dynasty literati and Taoism philosophy profoundly impacted the formation and development of Tang Dynasty Taoism philosophy. Emphasising the harmony between the universe and humanity, Tang Dynasty Taoism philosophy focused on moral cultivation, the pursuit of personal enlightenment, and social care and governance. It exerted a far-reaching influence on later generations and continues to hold significant value in contemporary thought. In-depth research into the intellectual origins and connotations of Tang Dynasty Taoism philosophy is of great significance for enriching and expanding the development of Chinese philosophy and providing wisdom and guidance for contemporary society.
The Effectiveness on Nike’s “Dream Crazy” Campaign
Authors: Chen Tianyi
Published: February 2024

The investigation looked into the market-changing consequences of Nike's "Dream Crazy" campaign, which was launched to commemorate the 30th anniversary of the classic "Just Do It" campaign. According to the findings of the study, celebrity endorsements were important in motivating and resonating with customers, boosting and contributing to brand trust, and facilitating purchasing intentions. The fundamental theme of overcoming hardship and striving for excellence, as personified and reflected by a varied set of inspirational and motivating athletes, strongly linked and resonated with consumers intellectually, reinforcing brand values to an unprecedented level. Furthermore, Nike's emphasis on diversity and inclusivity strengthened its brand image as one that respects and promotes racial, ethnic, gender, and cultural differences, generating a sense of belonging among customers from diverse backgrounds. The adoption of the brand's distinctive, original, yet engaging brand values, demonstrating the company's resilience in the face of criticism and adversity, strengthened the relationship between Nike, its endorsers, and consumers, expanding the bond previously created between it and target customers. Overall, the "Dream Crazy" campaign has resulted in a stunning and revolutionary increase in brand value, stock prices, media exposure, and internet sales for Nike. The study shed light on the remarkable, outstanding, and shocking effectiveness of twenty-first-century marketing strategies and their current influence on brand perception, as well as customers' buying attitudes, intentions, and behaviors.
Analysis of the Marketing Strategy of the Formula One Group in the United States - Taking the Miami Grand Prix as an Example
Authors: Zhou Ziyan
Published: February 2024

The research is conducted with the success of the first Miami Grand Prix in 2022. As a grand prix that has never been held in the region, the Miami Grand Prix achieved a great increase in terms of the number of fans attending during the grand prix and fans watching the race online compared to the Austin Grand Prix last year. The research focused on analyzing the marketing strategy of Formula One Group in the United States taking the Miami Grand Prix as an example and utilized the literature review method and case analysis method to conclude an ultimate successful marketing model that may apply to other places in the world. The marketing model consists of stream media propaganda and sports partnerships two pre-race marketing campaigns, value-added events during the race weekend and the native driver which would bring consistent exposure of Formula One to the country throughout the season and attract more potential fans to come to the race weekend.
Analysis on the "COTTI Coffee Model" of Coffee Industry Marketing Promotion
Authors: Huang Yixin , Ren Shutong , Yang Tianci
Published: February 2024

The competition in China's chain coffee market has become increasingly fierce, and the emergence of Luckin Coffee brand in 2018, the emergence of the brand with low prices, led to a sensation in the coffee market, until the emergence of COTTI Coffee in 2021, the coffee brand war has filled a fire. This study analyzes the development ideas of COTTI Coffee and the marketing ideas brought by the brand, from the marketing model of COTTI Coffee to the impact of COTTI Coffee in the promotion of products, and predicts the future market development trend of the brand. COTTI Coffee's low price marketing strategy has helped increase its sales volume and successfully opened the market. In terms of publicity strategy, it also jointly advertised with IP on social media platforms and invited celebrity endorsements to improve its visibility. COTTI has adopted a concentrated appeal strategy, opening its stores next to the well-known Luckin brand. In this way, it attracts many user groups that rely on the old brand, which is conducive to the long-term development of the brand.
Microsoft Accounting Analysis Based on Profit Analysis and Market Value Prediction
Authors: Zhang Shiyu
Published: February 2024

Microsoft is a world-renowned technology company with a range of business scopes including operating systems, productivity suites, cloud services, and search engines. Based on its position in the world, the analysis of Microsoft's financial situation has a certain guiding significance. First, it analyzes Microsoft's income statement from 2020 to the second quarter of 2023, using different growth assumptions, and calculates and compares Microsoft's Net income attributed to shareholders through two aspects: linear relationship, and index relationship. Then, using EXCEL and SPSS, an earnings forecast is given through the calculation and comparison of P/E ratios for different years. Finally, the article predicts Microsoft's market capitalization. Although Microsoft's market capitalization fell for a time in 2022, as of May 2023, Microsoft's market capitalization has recovered. The article believes that Microsoft's market value is still likely to continue to grow in the future. This is mainly because Microsoft has a wide range of layouts and applications in emerging technologies such as cloud computing and artificial intelligence, and is expected to continue to expand its business scope and improve market competitiveness in the future. With the development of emerging technologies such as cloud computing and artificial intelligence, the research results of this article can provide some development suggestions for emerging big data companies.
Team Operations Strategies of NBA and Its Impact on Team Development
Authors: Huang Zijian
Published: February 2024

With the epidemic basically over, the development of the team has returned to the right track, and fans can also come to watch the game. First, the article will introduce the history of NBA and the development of management style. This paper will analyze different team operation strategies from multiple perspectives, as well as the advantages of different strategies and their impact on team development. And put forward some suggestions for the development of the team. Some suggestions will also be made for the development of the team. The aim of the study is to improve the under-developed team. The article will use the method of concrete case study and choose successful and failed teams as examples to study. The passage will analyze the differences between successful and unsuccessful teams in terms of marketing and other aspects of publicity, to conclude why the team is successful, and also to summarize the operation methods suitable for each team. Last, the passage also explains the methods of NBA operation under different environments and the suggestions for the operation of some teams.
Marketing and Business Operations Analysis of Modern Mainstream Sports Events: A Comparative Study of NBA and CBA
Authors: Lyu Siyu , Lin Yunzhi , Luo Zijian , Wei Yiyang , Zhu Xulenan
Published: February 2024

This study delves into the marketing strategies and business operations of contemporary mainstream sports events, focusing on a comparative analysis between the National Basketball Association (NBA) and the Chinese Basketball Association (CBA). In today's globalized world, sports have evolved beyond mere competition into lucrative entertainment businesses. The NBA and CBA stand as two prominent examples of sports leagues that have garnered massive fan followings and commercial success, albeit in distinct ways. The research investigates the multifaceted aspects of marketing employed by these leagues. It explores how the NBA's international expansion strategies and well-orchestrated marketing campaigns have enabled it to establish a strong global presence. Meanwhile, the CBA's unique approaches to catering to its domestic audience and its collaboration with local brands are scrutinized for their impact on the league's marketability. Furthermore, the study dissects the business operations behind these sports leagues. It analyzes revenue generation models, including ticket sales, broadcasting rights, merchandise, and sponsorship deals, to discern their efficiency and sustainability. By comparing the revenue structures and financial performances of the NBA and CBA, this research aims to provide valuable insights into optimizing the business side of modern sports events. Through this comparative analysis, we hope to shed light on the key factors contributing to the success of sports leagues in the contemporary era. The findings are expected to be of interest to sports industry stakeholders, marketers, and businesses seeking to understand the dynamics of sports marketing and business operations in a global context.
The Subprime Crisis: A Systemic Failure in Financial Markets
Authors: Lu Yatong
Published: February 2024

This paper delves into an analysis of the 2008 Financial Crisis, exploring its relevance and influence on the current complex global macroeconomic landscape, including the COVID-19 economy and the Russia-Ukraine conflict. Against the backdrop of frequent uncertainty and fluctuations in the global economy, the recent recognition of the 2022 Economic Nobel Prize emphasizes the importance of studying financial crises. The article begins by examining three key factors that contributed to the 2008 Financial Crisis: the Federal Reserve's monetary policy, subprime mortgages, and credit default swaps. It then explores the far-reaching consequences of the crisis, highlighting specific examples to illustrate its impact. Furthermore, the paper explores the changes implemented in response to the crisis, focusing on two dimensions: the Dodd-Frank Act and Basel III. It discusses the implementation and effects of these regulatory measures in the post-crisis era. Lastly, the paper underscores the significance of the 2008 Financial Crisis and its application to contemporary economic challenges amidst a complex external environment. By drawing connections between past and present crises, this research aims to shed light on potential solutions and inform policy decisions in the face of ongoing economic challenges.
Research on the Marketing Strategy of POP MART Based on Chinese Market
Authors: Ling Kaiwei , Xi Zixin , Xu Xinyue , Zhong Jingrong
Published: February 2024

POP MART has grown from a humble toy collection store to a well-known IP brand, mainly focusing on its proprietary products. POP MART’s triumphant journey in designer toys and collectibles is a testament to its masterful execution of price, place, product, and promotion strategies. This study delves into POP MART’s market strategies, marketing tactics, and the key factors behind its success in the Chinese market. First of all, this article aims to study the marketing strategy of POP MART in the context of the Chinese market. This article will start with a literature review and theoretical background, obtain information data, and summarize and analyze the existing information. Secondly, the research will use questionnaires to evaluate and analyze the existing strategies of POP MART and determine the trend of POP MART’s business strategy and consumer preferences. POP MART stands tall as a dominant force in the designer toy and collectibles industry, shaping trends and delighting collectors worldwide with its creative and customer-centric approach.
Study On the Development Inspiration of Apple Mobile Phone for Chinese Mobile Phone Enterprises
Authors: Yu Jiahao
Published: February 2024

This paper starts with five parts to study the inspiration for developing the Apple mobile phone to Chinese mobile phone enterprises. The first part mainly introduces the research background and significance of this paper, as well as the innovation and shortcomings of this paper. The second part mainly introduces the marketing theory used in this paper - word-of-mouth marketing and marketing model STEPPS. The third part introduces the basic situation of Apple and its development in the Chinese market. The fourth part firstly analyzes the successful marketing of Apple in the Chinese market from the aspects of product price, appearance, operating system, and innovative technology. Secondly, it analyzes the difficulties Chinese mobile phone enterprises face in the current development, from product positioning, marketing strategy, and mastered technology. The fifth part is based on the STEPPS model, comparing and analyzing the marketing strategy differences between Chinese mobile phone companies and Apple and putting forward improvement ideas for Chinese mobile phone companies from six perspectives.
Analysis of Commercial Operation Means and Marketing Strategy of American Ultimate Disc League (AUDL)
Authors: Zeng Muxiang
Published: February 2024

The American Ultimate Disc League (AUDL) has emerged as a prominent player in the world of professional ultimate frisbee. This paper provides an in-depth analysis of the commercial operation methods and marketing strategies employed by AUDL. The AUDL has harnessed various commercial means to boost its brand and revenue. This includes strategic partnerships with sports apparel companies, broadcasting deals, and merchandise sales. These initiatives have helped AUDL expand its presence in the market and establish a dedicated fan base. The marketing strategy of AUDL is multifaceted, focusing on both grassroots initiatives and digital platforms. Grassroots events, such as youth clinics and local tournaments, have been instrumental in promoting the sport at the grassroots level. Simultaneously, AUDL leverages digital platforms, including social media and live streaming, to engage with a global audience. The league's presence on social media platforms and dedicated fan engagement efforts have contributed to its increasing popularity. This analysis also delves into the challenges faced by AUDL, including competition from other sports leagues and the need for continued expansion. Furthermore, it explores the sustainability of AUDL's commercial and marketing strategies, emphasizing the importance of adaptability and innovation in a dynamic sports industry. In conclusion, the AUDL's success can be attributed to its effective commercial operation means and marketing strategies. By continuously evolving and engaging with fans, AUDL has made significant strides in establishing itself as a leading entity in professional ultimate frisbee.
Research on the Development Strategy of Haidilao Hot Pot based on Chinese Market
Authors: Lyu Chengyi , Xi Steven Haojun , Wang Jiaxuan
Published: February 2024

Hot pot is a traditional food in China’s Sichuan and Chongqing areas and has a long history. Moreover, hot pot is delicious and very popular in China and worldwide. This study has conducted a relatively in-depth study of Haidilao Hot Pot. There are 1348 Haidilao Hot Pot stores in China. It can be seen that Haidilao Hot Pot is very popular in China and even the world because of its service, taste, etc. This study summarized the current situation of Haidilao Hot Pot, explored the marketing strategy of Haidilao Hot Pot, involved its service concept, management system, and product innovation, and analyzed its current operating deficiencies in case the new dishes are not advertised enough. The service is too standardized and lacks individuation, And the corresponding suggestions and schemes are given. In the end, this research can help Haidilao and other restaurants in the industry. They need to adapt their strategies to keep up with changing customer preferences. While this research focused on the Chinese market, the findings can be useful for restaurants worldwide.
AUDIT OF COVID-19 WARD PERFORMANCE AND PRACTICE IN THE COVID-19 PANDEMIC: FUTURE DIRECTIONS FOR UNDERSTANDING: A RETROSPECTIVE STUDY
Authors: AFRIDI F , GHAYAS F , ANWAR S , SHEIKH MA
Published: February 2024

A retrospective study was conducted to assess the trend of the COVID-19 pandemic in the COVID Ward emergency and COVID Ward treatment departments of the Department of COVID Ward at POF Hospital Wah Cantt from January 2021 to January 2022. Data on every patient admitted to the COVID Ward department over a year was gathered retroactively. The following demographic factors were recorded: diagnosis, COVID-19 work-up, admission specialization, and COVID-19 ward vs. conservative therapy. In total, there were 156 patients, with 108 being primarily men (70.4%). Of these patients, 90 (72%) were admitted via the clinic, and 124 (46%) were admitted in May. One hundred five patients (62.8%) had a COVID-19 PCR, 135 had a chest x-ray (90.2%), and 56 patients (31.4%) had a chest HRCT.  The orthopedic COVID Ward was the most common department for operational interventions, with 88.4% of patients undergoing operative care, despite the general COVID Ward being the busiest service line with 89 total patient admissions (43.1%).  The study found that the existing local protocols for patient flow and COVID-19 crisis management are effective and practical. Hospitals should be prepared to redirect their resources to high-volume specialties like orthopaedics and general COVID Wards after the later COVID-19 waves. Arteriovenous fistula formation is a simple yet crucial technique that should only be discontinued in the event of a labor shortage.
Comprehensive hybrid regression model for financial forecasting in neutrosophic logic
Authors:   Department of Electrical Engineering, Canadian University Dubai, Dubai, UAE, Firuz Firuz ,   School of Engineering, Applied Science and Technology, Canadian University Dubai, Dubai, UAE,   Faculty of Management, Canadian University Dubai, Dubai, UAE,   School of Information Systems, Vellore Institute of Technology, India, Elnaffar Said , Gurrib Ikhlaas , Cherukuri Aswani
Published: February 2024

Regression analysis is a widely used tool in several fields. In this paper, we propose a comprehensive, multistep regression model for financial forecasting. The proposed hybrid model combines preprocessing, feature selection, and cross-validation to obtain a powerful approach to forecasting. The extension of the proposed model to neutrosophic sets is discussed. The model is applied to the case study of real estate prices. The results demonstrate the efficacy of the model.
Analysis of Pfizer Profitability Based on Dupont Analysis Method
Authors: Guan Zheng
Published: February 2024

As a leader in the pharmaceutical industry, Pfizer has maintained a long-term leading position in the industry through technology R&D investment and product innovation. Especially in recent years, the drugs and vaccines produced by Pfizer have been widely used worldwide to treat new coronary pneumonia. Pfizer's sales have increased significantly and occupied a significant market share. The rapid accumulation of Pfizer's wealth and the improvement of its operational capabilities have attracted more and more attention from investors. The goal of an enterprise is to obtain profit, and profitability is an essential indicator for evaluating the profit of an enterprise. No matter which stakeholder of the enterprise pays excellent attention to the profitability of the enterprise, standard analysis methods need to convey more information to investors. This article analyzes Pfizer's 2020-2022 financial statements using the DuPont analysis method to find out the problems that Pfizer has in terms of profitability and puts forward some opinions for investors' reference.
The comprehensive performance analysis and improvement of flexible screen with its reality applications
Authors: Wu Feier
Published: February 2024

Flexible display technology and flexible screens are one of the key research topics today. The research focus of this paper is to study the basic concept of flexible screen, analyze the development and research process of it, explore the reasons why it can lead the display technology revolution, and the challenges and problems it is currently facing for further development. On this basis, the paper also makes a reliable prediction of the future development direction of the flexible screen, explores the solution ideas to deal with its shortcomings, and looks forward. Through the analysis of this study, the main advantages of flexible display technology are lightweight, portable, wearable. However, the mechanical strength of the flexible screen is also a big challenge, and it is the main solution point for its performance to be improved in the future. Flexible screens have been initially applied in smart phones, folding computers and other electronic devices, and more smart products with flexible display technology will be born in the future, deeply integrated with peoples lives. In this paper, the current situation and future of flexible screens are comprehensively explained.
The signal generator: A critical analysis of its basic principles, applications, and development
Authors: Liu Yanxi
Published: February 2024

The signal generator is a fundamental electronic device used in a wide range of applications, from communication systems to research fields. This paper provides a comprehensive overview of the basic principles, applications, and development of signal generators. Beginning with an introduction to the signal generator and its importance in various fields, the paper delves into its basic information, including the definition, types, basic components, and working principles. The applications of signal generators in communication, research, and software implementation are then discussed. The development of modern signal generators and their specifications are analyzed, followed by a comparison with previous technologies. The design of a signal generator based on FPGA is presented, including the working principles and advantages of FPGA, results and data, and the problems solved by FPGA. Finally, the paper concludes with key findings, limitations, and future issues.
Enhancing UAV safety with an innovative anti-collision cage: Design, testing, and future prospects
Authors: Zhai Hanqin
Published: February 2024

The rapid evolution of Unmanned Aerial Vehicles (UAVs) or Unmanned Aircraft Systems (UAS) has revolutionized aviation across military and civilian domains with their pilotless flight capabilities. Despite their versatility, UAVs pose challenges in in-flight piloting precision, leading to potential mishaps. Addressing these concerns, this research introduces an innovative UAV Anti-Collision Cage designed to enhance drone safety. Constructed from C60-shaped carbon fiber rods and 3D-printed connectors, the cage resembles a footballs geometry, offering 360 protection. Experimental validations, including rolling, collision, and flying tests, were conducted to assess the cages performance. While the cage demonstrated resilience against minor impacts, significant impacts posed challenges. The study concludes with recommendations for future improvements, emphasizing geometric refinements, material choices, enhanced rolling abilities, sensor integration, and payload capacity. This research underscores the importance of safety mechanisms in UAV operations, paving the way for safer and more efficient drone operation in confined and complex environments.
A concise analysis of low-rank adaptation
Authors: Chen Yanran
Published: February 2024

Recent years the pre-trained language models have been proved to be a transformative technology within the domain of Natural Language Processing (NLP). From early word embeddings to modern transformer-based architectures, the success of models like BERT, GPT-3, and their variants has led to remarkable advancements in various NLP tasks. This paper is based on the Transformer model and explores and summarizes the application of the lightweight fine-tuning technique LoRA in pretrained language models, as well as improvements and derived technologies based on LoRA. Moreover, this paper categorizes these techniques into two main directions according to the advancements: enhancing training efficiency and improving training performance. Under these two major directions, several representative optimization and derived techniques are summarized and analyzed. Furthermore, this paper offers a perspective on the hot topics and future prospects of this research subject, and summarizes and proposes several directions that hold exploration value for the future, such as the possible avenues for further optimization and integration with other lightweight technologies.
The application and challenges of artificial intelligence in the fashion and luxury industry
Authors: Dou Junyi
Published: February 2024

The concept of artificial intelligence (AI) involves the scientific and technological simulation of human intelligence, utilizing technologies such as deep learning, virtual reality, natural language processing, deep learning and more. Its core objective is to enable computers to process human- like abilities in perception, understanding, reasoning, learning, and decision-making. AI has achieved significant achievements and offers huge potential and applications across numerous areas, including the fashion and luxury industry. There, this article is to examine the application of AI technology in the fashion and luxury industry, specifically focusing on its utilization in personalized customer experience, market promotion and sales strategies, product design and innovation, as well as inventory and supply chain management. Additionally, this article aims to analyze the key existing issues and challenges brought about by these applications. This article a prospectus on the current focal points and future prospects of this research topic.
Human factors in game design: The importance of accessibility
Authors: Zheng Junjie
Published: February 2024

As the global gaming industry continues to grow, so does the need for game design to be accessible to people with different physical and cognitive abilities. Therefore, it is necessary to take accessibility design into consideration when developing a game. By using the interactive model of accessibility game design, this review explains why players with disabilities are unable to fully enjoy playing video games while playing. It then analyzes challenges and solutions related to visual, auditory, motor, and cognitive accessibility to gain a comprehensive understanding of how these elements interact in the game environment. Using case studies, this article lists a few games with accessibility in mind and illustrates the usability techniques they use. However, the process of achieving accessible gaming comes with its own challenges. This article analyzes the technical, economic, and creative barriers that developers often encounter, and provides a series of recommendations for game developers to address these challenges. By championing accessibility, the gaming industry can ensure that everyone, regardless of ability, can actively participate in video games.
Clustering algorithms for determining the number of authors in Bible
Authors: He Yijie
Published: February 2024

Ancient literature, exemplified by texts such as the Bible, carries immense cultural and historical significance, serving as a repository of the ancestors' experiences, triumphs, tragedies, and beliefs. Yet, delving into these ancient texts presents formidable challenges due to their limited accessibility. Over time, numerous historical documents have either vanished or undergone alterations, whether due to natural calamities or deliberate human actions. These obstacles have stymied progress in the field of diplomatics, rendering it a sluggish and occasionally unreliable endeavor. Remarkably, within very words and sentences of these texts lies a treasure trove of information. Properly harnessed, they offer a rich source of records for the advancement of diplomatics. For instance, deep learning techniques hold the promise of uncovering the number of authors who contributed to texts like the Bible. This research employs well-established and straightforward deep learning modelsK-means, Gaussian Mixture Model (GMM), and Density-Based Spatial Clustering of Applications with Noise (DBSCAN)to categorize the diverse writing styles present in the Bible. This methodology can be extended to other ancient English texts with uncertain authorship. The study involves the extraction of text from various versions of the Bible, which is then transformed into strings for analysis using these models. By categorizing different writing styles based on their underlying principles, the analysis facilitates an estimation of the number of authors who contributed to the Bible. Furthermore, the ensuing discussion offers insights into the advantages and limitations of this research project, shedding light on how its methods and findings might impact individuals.