Effects of Marathon Competition on Economic Aspects in Guangzhou City
Authors: Li Binchi , Soachalerm Achara , Tongdecharoen Wisute 
Published: September 2024

Background and Aim: In recent years, participation in Chinese marathons has experienced significant growth, with the number of participants rising from thousands to hundreds of thousands, and even millions. This surge underscores the growing economic impact of marathon events on urban economies, as they attract participants and stimulate various related industries. However, this rapid expansion also presents challenges in organizing and managing these events, particularly in ensuring safety, professionalism, and fairness.
Materials and Methods: The objective of this study was twofold: first, to measure the direct economic impact of hosting major marathon events, and second, to develop a guideline for hosting such events in Guangzhou city. The research utilized a descriptive survey method, employing questionnaires to gather data from different stakeholders and participants involved in the Guangzhou Marathon. Subjects were a simple random sampling of 341 participants, including college students, social workers, and marathon enthusiasts. The research instrument was questionnaire development, and four separate questionnaires were designed to address different aspects of the research: 1) "Marathon runners wearing shoe survey". 2) "Consumer Survey of Marathon Participants". 3) "Guangzhou Marathon and the Image of Guangzhou". 4). "Investigation on the Impact of Holding a City Marathon on the City Economy". To ensure the validity and reliability of the questionnaires, the following steps were taken: content and structure evaluation by 10 experts in related fields, pilot testing for validity, with an Index of Item-Objective Congruence (IOC) of 1. Data Analysis: The collected data were analyzed using descriptive statistics, including frequency and percentage.
Results: 1) guidelines for the economic aspects of hosting the Guangzhou Marathon, based on the POLC (Planning, Organizing, Leading, and Controlling) theory framework, such as planning: conduct economic impact analysis, set objectives, develop an economic plan, and establish partnerships. Organizing: form an economic committee, develop a marketing plan, coordinate with businesses, engage sporting brands, and facilitate temporary employment. Leading: Provide leadership, maintain communication, foster collaboration, ensure regulatory compliance, and Control: Monitor progress, collect data, conduct reviews, implement quality control, and conduct post-event economic impact analysis. 2) Summary of the new knowledge presented in 4 parts: Marathoners' investments were to prioritize mid-high priced running shoes, purchase dedicated running apparel, invest in watches, headphones, and accessories, and optimize training and performance. Economic benefits included enhanced city visibility and image, driving sporting goods sales, attracting tourism and hospitality revenue, and creating new employment opportunities. Social and cultural impacts were to promote sports participation, foster creativity and cultural expression, increase social cohesion, and enhance city vibrancy and global profile. The Guangzhou Marathon's role was to promote sports culture, boost sponsor brand power and recognition, showcase economic development strengths, and provide perceived multifaceted benefits.
Conclusion: The data suggests that hosting a large-scale city marathon can bring about various benefits such as economic growth, social engagement, cultural enrichment, and enhanced city branding, making it an appealing event to organize for cities, as indicated by the respondents surveyed.