bluuebunny/crossref_metadata_2025 huggingface dataset:
Satisfaction with COVID-19 measures and financial expectations in Turkey
Authors: Öksüz Narinç Nihan
Published: October 2022

With the spread of the COVID-19 pandemic in 2019, many countries and the World Health Organization (WHO) began to take urgent measures to control the disease and its effects. This article explains and evaluates satisfaction with the measures taken by Turkey and WHO against COVID-19 and the impact of the pandemic on financial prospects. The level of satisfaction and financial expectations of Turkish citizens towards COVID-19 were compared with Chi-square analysis in terms of age, gender, education, social class, and occupations. According to the results of the analysis among Turkish citizens, individuals over the age of 56 and those in the middle class differ significantly from others in terms of satisfaction with the measures taken by the government. In terms of satisfaction with the measures taken by WHO, the middle class, high school graduates, and skilled workers aged 26–35 are proportionally more satisfied than others. Moreover, the difference in these categories was statistically significant (p<0.05). Categories of gender, social class, and occupation show statistically significant differences in terms of those who expect a serious impact of Сovid-19 on the personal financial situation of individuals. Among those who think that the country's economy will be seriously affected, education, social class, and occupation categories show statistically significant differences (p<0.05). Turkey has taken many radical economic, administrative, and legal measures, especially in the field of health, to combat COVID-19. While the measures taken by the government were received with general approval, satisfaction with the measures taken by the World Health Organization was found to be lower. The expectation is high that COVID-19 will have a serious financial impact, however, statistically significant differences were found between social classes in the analysis in terms of both satisfaction and financial expectations (p<0.05).
Impact of gender and age on susceptibility to persuasion principles in advertisement
Authors: Spasova Lyubomira
Published: October 2022

This investigation has two aims: to study the susceptibility of young consumers to persuasion principles of Cialdini and to identify which principles achieve a powerful effect of memory through advertising in consumers of different genders and ages. The instrument used is the adapted and modified STPS questionnaire, developed by Kaptein el at., as well as the subjective judgments of respondents about the degree to which they remember advertisements based on persuasion principles. The results of the regression analysis show that social proof is the only principle of persuasion whose persuasive power does not correspond to that of three principles: principle of reciprocity, principle of commitment and consistency and principle of unity. Practical application of principle of commitment and consistency and principle of reciprocity is more persuasive in uniform advertising when gender and age characteristics of the target groups are not taken into account. The causal link between the principle of social proof and memorization of advertising is established, where persuasion is done in a peripheral route, although consumers are susceptible to other principles. Ranking of the principles has established that the principle of commitment and consistency achieves greatest effectiveness in both genders, while the principle of reciprocity is most effective for women and the principle of authority - for men. Regarding the age groups, the following principles are observed: 18 to 20 - principle of social proof; 21 to 24 - principle of unity, and 25 to 35 - principle of commitment and consistency. Different consumer susceptibility to persuasion can be achieved in the studied age groups on a peripheral route with higher efficiency in women. This study is useful for organizations that offer different products and services through advertising.
The Mechanical Behavior of Soft Soil Stabilized with Lime and Volcanic Ash
Authors: Sianturi Novdin Manoktong , Kamarudin Mohd Khairul Amri , Damanik Dermina Roni Santika , Purba Virgo Erlando , Saragih Deardo Samuel
Published: October 2022

The properties of soft clay can be seen from the compressive strength value through the unconfined compressive strength (UCS) test. Soft soil was less well used as the subgrade for construction. The aim is to determine the increase in the unconfined compressive strength and bearing capacity of the foundation due to the addition of lime and volcanic ash on soft soil. Soft soil has undrained shear strength < 25 kPa based on the unconfined compressive strength test. The unconfined compressive strength test has been conducted on the soil-lime mixture and soil-volcanic ash mixture of 3-12% respectively to the weight of dry soil. The highest unconfined compressive strength values were found in soils with 6% of lime and 9% of volcanic ash. The bearing capacity of the foundation on soil stabilized with 6% lime increased 13.7 times, while the bearing capacity of the foundation on the soil with the addition of 9% volcanic ash increased the ultimate bearing capacity of 8.7 times the bearing capacity of the foundation on soft soil. The bearing capacity of the foundation on lime stabilized soil is higher than the bearing capacity of the foundation on volcanic ash stabilized soil.
Prediction of Flexural Strength of Concrete Beams Using the Response-2000 Program and Equation Approach
Authors: Monika Fanny , Muqorrobin Kholil , Prayuda Hakas , Zhafira Talitha , Tiyani Lilis
Published: October 2022

Flexural strength is one of the mechanical properties of concrete that should be tested, especially for concrete that serves as a beam and is subjected to flexural loads. However, the assessment of flexural strength in concrete frequently relies solely on a mathematical approach that several previous researchers have found. Concrete structures continue to evolve, particularly in the use of more diverse and sustainable constituent materials. Meanwhile, the generated equations use conventional concrete without adding cementitious or replacement components. Therefore, it is necessary to investigate whether these equations can accurately predict the flexural strength of concrete with diverse constituent materials. This investigation was undertaken by reviewing 72 data sets derived from the experiment by previous researchers. Each set of test data will be compared to various formulas and will also be compared to the analysis performed using Response-2000. The results show that the correlation between Response-2000 and the experiment was 0.8207 with the linear regression equation y = 1.1326x + 1.0016. The flexural strength analysis using various approach formulas resulted in an average correlation R² of 0.8246, or 82.46% correlated to the results of the flexural strength of laboratory tests.
Parameter Determination of the NRECA Model for Discharge in the Temef Watershed
Authors: Krisnayanti Denik Sri , Chandra Chrystin , Bunganaen Wilhelmus , Udiana I Made , Damayanti Alvine Cinta
Published: October 2022

A watershed in which the observed discharge data is not available or incomplete becomes a problem in thewater utilization projects. Observation discharge data obtained from Pos Duga Air Sungai Temef is less reliable because the measurement of water level data for the last few years has been carried out by direct observation without using a discharge measuring device. Obtain river discharge data, it can be done by simulating rainfall data into discharge data, one of them is NRECA Model. In NRECA Model, there are several parameters, namely index soil moisture capacity (nominal), Percent Sub Surface (PSUB), Ground Water Flow (GWF), and crop coefficient (kc). Determination of the parameters NRECA Model was obtained by trial and error based on the value limit so that the coefficient correlation (r) between observation discharge and simulation discharge was close to 1. The values used for the index soil moisture capacity (nominal), percent sub surface (PSUB), ground water flow (GWF), and crop coefficient (kc) are 0,20; 0,85; 0,50; and 0,60.
Durability of Steel Reinforced Concrete Using Limestone, Sea Sand and Seawater in Concrete Mix
Authors: Patah Dahlia , Dasar Amry , Nurdin Amalia
Published: October 2022

Seawater and sea sand have potential used in concrete. The use of limestone in the concrete has been increasing due to benefits as aggregate include good strength and low possibility of alkali-silica reaction. Hence, it is imperative to exploit seawater, sea sand and limestone in concrete particularly corrosion issues follow it. This study aims to evaluate the effect of limestone, seawater, and sea-sand for mixing concrete on the corrosion of reinforcing bar. The specimen used in this study was a concrete block with strength design of 25 MPa and plain reinforcing bar with 10 mm in diameter was embedded. The result of half-cell potential (HCP) will be compared with the result of visual observations for actual corrosion after HCP readings indicates the specimens has been corroded. The results showed that reinforcing bar in all specimens mixed with seawater and using 100% limestone mixed with plain water using sea-sand is estimated to be corroded and corresponding with the actual corrosion. Further, it can be observed the use of washed sea-sand combine with 50% of limestone and mixed with seawater potentially increase the strength of concrete up to 50%, however, the risk of corrosion as well.
Plútarchova obhajoba vegetariánské životosprávy
Authors: Šedina Miroslav
Published: October 2022

Essay on Plutarch’s Defence of Vegetarianism
Profesorka parodie. Módní defétismus Judith Butlerové (přel. M. Kettner)
Authors: Nussbaumová Martha
Published: October 2022

Translation of The Professor of Parody. The Hip Defeatism of Judith Butler by Martha Nussbaum
Z řečtiny do řečtiny. Krátce o Plótínovi a Pavlosu Kalligasovi
Authors: Gál Ota
Published: October 2022

Introduction of the philosophy of Pavlos Kalligas
Plótínos a filosofický způsob života (přel. O. Gál)
Authors: Stern-Gilletová Suzanne , Kalligas Pavlos
Published: October 2022

Translation of Plotinus and the Philosophical Way of Life by Suzanne Stern-Gillet and Pavlos Kalligas
An inequality for the normal derivative of the Lane–Emden ground state
Authors: Frank Rupert L. , Larson Simon
Published: October 2022

We consider Lane–Emden ground states with polytropic index

0
≤

q
-
1

≤
1

{0\leq q-1\leq 1}

, that is, minimizers of the Dirichlet integral among

L
q

{L^{q}}

-normalized functions.
Our main result is a sharp lower bound on the

L
2

{L^{2}}

-norm of the normal derivative in terms of the energy, which implies a corresponding isoperimetric inequality.
Our bound holds for arbitrary bounded open Lipschitz sets

Ω
⊂

ℝ
d

{\Omega\subset\mathbb{R}^{d}}

, without assuming convexity.
Influences on Quantitative Nitriding Layer Thickness Measurements using Model-Based Photothermal Radiometry
Authors: Mikulewitsch M. , Dong J. , Stöbener D. , Epp J. , Fischer A.
Published: October 2022

In nitriding furnaces, the nitriding result is currently only controlled indirectly via the nitriding potential based on gas sensors. Detrimental properties such as soft spots, insufficient compound layer thickness or strongly porous zones, which might result from reduced surface reactivity, are thus only detected post-process. Therefore, in-process measurements of the layer formation promise a real benefit for energy efficiency and process quality enhancement. Photothermal radiometry is a promising contactless method for layer inspection that so far showed qualitative correlations of the photothermal phase signal with material parameters and layer thicknesses. In this article, thickness and thermal conductivity of the compound layer are quantitatively determined by using a physical signal model for a least-squares approximation of in-process measured photothermal phase signals. In addition, the influence of roughness and surface curvature is investigated, with the model-based photothermal layer thickness measurement showing robustness to different surface conditions and allowing quantification of the layer thickness with uncertainties < 1 μm even during in-process measurement inside an industrial nitriding furnace.
Hot deformation and constitutive model of as-cast Ni–Cr–Co nickel-base alloy
Authors: Li Yugui , Song Yaohui , Xu Hui , Li Huaying , Tian Yinghao , Yao Lu , Sun Haosong
Published: October 2022

Nickel-based superalloys are widely used in thermal power, nuclear power, aerospace and other fields due to their excellent properties. Since the deformation resistance of Ni–Cr–Co superalloy is large and the forming range is narrow, the hot deformation behavior of Ni–Cr–Co superalloy was studied by hot compression experiments on a Gleeble-3800 under different deformation conditions (deformation temperature: 950–1200 °C, strain rate: 0.01–10 s−1, and deformation: 60 %). The modified Johnson–Cook, modified Zerilli–Armstrong and strain compensated Arrhenius models were constructed based on the stress–strain curves corrected for friction and temperature. The correlation coefficient (R) and average absolute relative error (AARE) were compared to verify the accuracy of the model. The results showed that the strain compensated Arrhenius model had high accuracy, the modified Zerilli–Armstrong had high accuracy in predicting the flow behavior above 1100 °C, while the modified Johnson cook had high accuracy only under the reference conditions. Electron back-scattered diffraction analysis showed that high-angle grain boundaries formed when the low-angle grain boundaries piled up to a certain extent, which is beneficial for refining the as-cast microstructure, and the increase in strain rate was beneficial for refining the microstructure and promoting the occurrence of recrystallization.
Computational study of intravenous magnetic drug targeting using implanted magnetizable stent
Authors: Krafcik Andrej , Babincova Melania , Babinec Peter , Frollo Ivan
Published: October 2022

Magnetic carriers for guiding, delivery, and capturing of drugs to desired place attract interest in the field of smart treatment of various pathological conditions. Presented paper, therefore, deals with one such application with the theoretical model of magnetic fluid flow through vessel bifurcation with one arm treated with ferromagnetic vascular stent placed in an external originally homogeneous magnetic field. This flow was described as laminar Newtonian incompressible continuum of the magnetic many-bead system, with Reynolds number

≈
1

$\approx 1$

, using magnetic force variant of the Nernst–Planck equation coupled with the Navier–Stokes equations, solved numerically by the finite element method (FEM). This approach allowed us to quantify capturing efficiency of magnetic beads in each arm of bifurcation vessels. Results show reduction of the number of magnetic beads entering as well as leaving the arm treated with stent in comparison with the untreated one. For stented bifurcation arm, the significant amount of beads are captured to its luminal surface, which may be used for drug delivery using magnetic carriers.
Detection of soluble suppression of tumorigenicity 2 and N-terminal B-type natriuretic peptide in a rat model of aortic regurgitation: differential responses to omecamtiv mecarbil
Authors: El Oumeiri Bachar , van de Borne Philippe , Hubesch Géraldine , Jespers Pascale , Dewachter Laurence , Stefanidis Constantin , Mc Entee Kathleen , Vanden Eynden Frédéric
Published: October 2022

Objectives

Both N-terminal fragment of B-type natriuretic peptide (NT-proBNP) and soluble isoform of ST2 (sST2) have been identified as biomarkers of heart failure. We evaluated the plasma levels of NT-proBNP and sST2 in a rat model of severe aortic valve regurgitation (AR) and correlated these findings with echocardiographic measurements. We also examined the impact of omecamtiv mecarbil (OM) on these parameters.

Methods

The plasma levels of NT-proBNP and sST2 were measured in 18 rats both before and 2 months after surgical induction of AR, and at these same time points, in six rats assigned to a sham-procedure control group. Plasma biomarkers were then measured again after infusion of OM or placebo in rats with AR (n=8 and 10, respectively) and OM alone in the sham control rats (n=6). Echocardiographic measurements were collected before and 2 months after induction of AR.

Results

Our results revealed increased levels of plasma NT-proBNP (219 ± 34 pg/mL vs. 429 ± 374 pg/mL; p<0.001) in rats with AR at day 7 after infusion of placebo, whereas plasma levels of sST2 were higher in this cohort after infusion of either OM or placebo. We identified a significant positive correlation between plasma sST2 with posterior wall thickness in diastole (r=0.34, p<0.05) and total body weight (r=0.45, p<0.01) in rats with surgically induced AR.

Conclusions

Because sST2 increased markedly, whereas NT-proBNP remained unchanged, when OM was administered, we hypothesize that sST2 has a distinct capability to detect deleterious effects of passive muscle tension, not reliably assessed by NT-proBNP, in the setting of AR.
L2 motivation and willingness to communicate: a moderated mediation model of psychological shyness
Authors: Nikitina Larisa , Lan Guoxing , Woo Wai Sheng
Published: October 2022

Psychological factors involved in learning a second language (L2) present a considerable interest for applied linguistics researchers and language educators. This study adopted the L2 Motivational Self System (L2MSS) framework to examine links between L2 motivation, willingness to communicate in the target language (L2WTC), classroom environment (L2CE) and psychological shyness of Chinese learners of English. The study posited that L2 motivation would be positively associated with L2WTC and that L2CE would mediate this relationship. It was further proposed that the L2MSS → L2CE → L2WTC nexus would be moderated by the language learners’ psychological shyness. Data were collected from 846 (N = 846) learners of English as a foreign language in three large state universities in China and analysed using rigorous statistical methods. The findings indicated that L2MSS was positively associated with L2WTC and that L2CE mediated the association between the two constructs. Furthermore, psychological shyness moderated the first and the second links in the L2MSS → L2CE → L2WTC nexus. These findings have notable pedagogical implications, such as the need to help students generate a positive self-image as an L2 user, to provide encouragement to the shy students and to create an inclusive and supportive classroom environment.
A new analytical method to simulate the mutual impact of space-time memory indices embedded in (1 + 2)-physical models
Authors: Makhadmih Mohammad , Jaradat Imad , Alquran Marwan , Baleanu Dumitru
Published: October 2022

In the present article, we geometrically and analytically examine the mutual impact of space-time Caputo derivatives embedded in (1 + 2)-physical models. This has been accomplished by integrating the residual power series method (RPSM) with a new trivariate fractional power series representation that encompasses spatial and temporal Caputo derivative parameters. Theoretically, some results regarding the convergence and the error for the proposed adaptation have been established by virtue of the Riemann–Liouville fractional integral. Practically, the embedding of Schrödinger, telegraph, and Burgers’ equations into higher fractional space has been considered, and their solutions furnished by means of a rapidly convergent series that has ultimately a closed-form fractional function. The graphical analysis of the obtained solutions has shown that the solutions possess a homotopy mapping characteristic, in a topological sense, to reach the integer case solution where the Caputo derivative parameters behave similarly to the homotopy parameters. Altogether, the proposed technique exhibits a high accuracy and high rate of convergence.
Oral Sensory Neurons of the Geniculate Ganglion That Express Tyrosine Hydroxylase Comprise a Subpopulation That Contacts Type II and Type III Taste Bud Cells
Authors: Tang Tao , Pierchala Brian A.
Published: October 2022

Oral sensory neurons of the geniculate ganglion (GG) innervate taste papillae and buds on the tongue and soft palate. Electrophysiological recordings of these neurons and fibers revealed complexity in the number of unique response profiles observed, suggesting there are several distinct neuronal subtypes. Molecular descriptions of these subpopulations are incomplete. We report here the identification of a subpopulation of GG oral sensory neurons in mice by expression of tyrosine hydroxylase (TH). TH-expressing geniculate neurons represent 10–20% of oral sensory neurons and these neurons innervate taste buds in fungiform and anterior foliate taste papillae on the surface of the tongue, as well as taste buds in the soft palate. While 35–50% of taste buds on the tongue are innervated by these TH+ neurons, 100% of soft palate taste buds are innervated. These neurons did not have extragemmal processes outside of taste buds and did not express the mechanosensory neuron-associated geneRet, suggesting they are chemosensory and not somatosensory neurons. Within taste buds, TH-expressing fibers contacted both Type II and Type III cells, raising the possibility that they are responsive to more than one taste quality. During this analysis we also identified a rare TH+ taste receptor cell type that was found in only 12–25% of taste buds and co-expressed TRPM5, suggesting it was a Type II cell. Taken together, TH-expressing GG oral sensory neurons innervate taste buds preferentially in the soft palate and contact Type II and Type III taste bud receptor cells.
МАХ PHASE (MXENE) IN POLYMER MATERIALS
Authors:   Institute of macromolecular Chemistry NAS of Ukraine, 48, Kharkivske shose, Kyiv, 02155, Ukraine, IVANENKO K.O. , FAINLEIB A.M. ,   Institute of macromolecular Chemistry NAS of Ukraine, 48, Kharkivske shose, Kyiv, 02155, Ukraine
Published: October 2022

This article is a review of the Mn+1AXn phases (“MAX phases”, where n = 1, 2 or 3), their MXene derivatives and the reinforcement of polymers with these materials. The MAX phases are a class of hexagonal-structure ternary carbides and nitrides ("X") of the transition metal ("M") and the A-group element. The unique combination of chemical, physical, electrical and mechanical properties that combine the characteristics of metals and ceramics is of interest to researchers in the MAX phases. For example, MAX phases are typically resistant to oxidation and corrosion, elastic, but at the same time, they have high thermal and electrical conductivity and are machinable. These properties stem from an inherently nanolaminated crystal structure, with Mn+1Xn slabs intercalated with pure A-element layers. To date, more than 150 MAX phases have been synthesized. In 2011, a new family of 2D materials, called MXene, was synthesized, emphasizing the connection with the MAX phases and their dimension. Several approaches to the synthesis of MXene have been developed, including selective etching in a mixture of fluoride salts and various acids, non-aqueous etching solutions, halogens and molten salts, which allows the synthesis of new materials with better control over the chemical composition of their surface. The use of MAX phases and MXene for polymer reinforcement increases their thermal, electrical and mechanical properties. Thus, the addition of fillers increases the glass transition temperature by an average of 10%, bending strength by 30%, compressive strength by 70%, tensile strength up to 200%, microhardness by 40%, reduces friction coefficient and makes the composite material self-lubricating, and 1 % wt. MAX phases increases thermal conductivity by 23%, Young’s modulus increases. The use of composites as components of sensors, electromagnetic protection, wearable technologies, in current sources, in aerospace and military applications, etc. are proposed.
CTA #34. Web Shear Strength of Prestressed Concrete Members
Authors:   Concrete Technology Associates
Published: October 2022

Presents an analytical method and design procedure for determining the web shear strength of prestressed concrete members, based on calculating the applied shear which causes a principal tension of 4J at the centroid of the member. Provides design examples and experimental verification.
Orígenes, evolución y desafíos actuales de la docencia publicitaria en España
Authors: Méndiz-Noguero Alfonso
Published: October 2022

Este trabajo el primer intento de establecer el marco histórico general de la docencia publicitaria en España. Su objetivo es triple: delimitar las grandes etapas en su desarrollo, situar los orígenes de la enseñanza reglada y analizar los cambios históricos en la concepción de los planes de estudio. Arranca con los primeros cursos de Pedro Prat Gaballí (1915-17), apunta las transformaciones en la profesión publicitaria durante los años cincuenta, y desemboca con rapidez en el nacimiento de la Escuela Oficial de Publicidad (1964). Prosigue después con el tránsito a la Universidad (1971-77) y avanza hasta revolución de los años noventa.
La matriz imaginaria de las nuevas tecnologías
Authors: Cabrera Daniel H.
Published: October 2022

La expresión “nuevas tecnologías de la información y de la comunicación” y su realidad constituyen el centro de los discursos periodísticos, políticos y empresariales. Su uso indiscriminado como sujeto de promesas de todo tipo obliga a la realización de un análisis de sus condiciones de posibilidad y de representación. El presente artículo analiza esa matriz imaginaria de la sociedad contemporánea, dentro de la cual se hacen factibles las particulares significaciones que las nuevas tecnologías adquieren en la sociedad actual.
De la verdad informativa a la “información veraz” de la Constitución Española de 1978. Una reflexión sobre la verdad exigible desde el derecho de la información
Authors: Azurmendi Ana
Published: October 2022

Hablar de verdad informativa es hablar de la reconstrucción de la realidad a través de un tipo de relato, el periodístico. En él, el juicio de quien reconstruye, su valoración acerca de los acontecimientos que se dispone a relatar, determina la acción narrativa final. Esta visión, en principio ajena a una perspectiva jurídica, es compartida por el haber jurisprudencial del Tribunal constitucional español sobre el derecho a la información entre 1980 y 2005; así lo muestra este estudio, con la comparación entre las nociones de “verdad informativa” característica de la Periodística, y la de “información veraz” de la jurisprudencia constitucional. Para el Tribunal constitucional, la clave de una información veraz es la diligencia profesional, proporcionada y razonable, del periodista, algo que no resulta asimilable a “una concordancia entre la información difundida y la verdad material u objetiva de los hechos narrados”, ni “equivale a realidad incontrovertible de los hechos”, sino que se trata de una adecuación entre la información obtenida por el periodista y el relato que a partir de ella transmite.
Estudio de las revistas españolas de periodismo
Authors: Giménez-Toledo Elea , Alcain-Partearroyo Mª Dolores
Published: October 2022

Se da a conocer el método de evaluación de revistas científicas españolas desarrollado por el CINDOC basado en la utilización conjunta de varios indicadores: calidad editorial y visibilidad en bases de datos internacionales, valoración de los pares e impacto de las publicaciones. Se ofrecen los resultados obtenidos para las revistas españolas de Periodismo.
La creatividad publicitaria en la literatura científica: una revisión
Authors: Del Río-Pérez Jorge
Published: October 2022

Este artículo pone de relieve el escaso interés que despierta la creatividad publicitaria dentro del campo académico. Se definen algunas de las principales causas del abandono científico y analizan los principales autores y estudios que han afrontado la investigación de este fenómeno. Se pretende relanzar el futuro interés por el estudio de la creatividad publicitaria abordándolo desde una perspectiva multidisciplinar y práctica.
Un análisis de las cartas al director en diarios de referencia internacional
Authors: Pastor Lluís
Published: October 2022

El artículo analiza la sección de cartas al director de ocho diarios de referencia mundial (The New York Times, The Times, The Guardian, Le Monde, Le Figaro, El País, ABC y La Vanguardia) a partir de una clasificación de las cartas basada en el tipo de relación que mantiene el lector con el medio y con el resto de lectores. Los resultados muestran que los diarios anglosajones publican más cartas y les dedican más espacio que los diarios franceses o los diarios españoles. El análisis también resuelve el tiempo de permanencia de un asunto en la sección de cartas y cuáles son los aspectos de la vida recogidos mayoritariamente en las secciones de cartas al director de los diarios de referencia. El artículo desgrana el perfil de los redactores de cartas y el sentido que le dan los diarios de calidad a este tipo de participación de los lectores.
La ”verdad” poética al servicio de la historia: una hermenéutica de "Before The Rain" (Milcho Manchevski)
Authors: Latorre-Izquierdo Jorge
Published: October 2022

Before the Rain (1994) fue rodada antes de que la Guerra de los Balcanes llegara a Macedonia. Hay mucho de biográfico en la historia principal del fotorreportero premio Pulitzer que regresa a casa después de muchos años viviendo en el extranjero; y esto explica en parte que sea tan verosímil la descripción del contexto histórico, con la tensión creciente entre macedonios y albaneses. Aunque las pretensiones de la película son sobre todo poéticas y la guerra de los Balcanes sólo es un contexto histórico, la película ha sido considerada como un reflejo complejo y profundo de las causas y consecuencias del conflicto balcánico. A la luz de estas conclusiones, y utilizando la hermenéutica de Ricoeur, trataré de indagar cómo es posible que un cine de autor –subjetivo tanto en la forma como en el fondo– refleje la realidad histórica de modo más completo –verdadero– que el periodismo o la misma disciplina histórica contemporánea.
La representación de la realidad en la cuña publicitaria
Authors: Muela Molina Clara
Published: October 2022

Según un estudio cualitativo sobre la relación del oyente con la radio, la publicidad en este medio se considera, entre otros aspectos, realista, poco imaginativa y racional. Este enunciado marca el punto de partida de la investigación cuantitativa basada en el análisis de contenido cuyo principal objetivo es el de averiguar la frecuencia con que la realidad se representa en el principal formato publicitario radiofónico, la cuña, y a través de qué elementos. El siguiente artículo, por tanto, describe la metodología seguida, las variables y los resultados de la misma que completan y concretan el estudio precedente.
Argumentación persuasiva y sintaxis en los mensajes publicitarios. Fórmulas con SI*
Authors: Romero Gualda María Victoria
Published: October 2022

Se trata de examinar la argumentación peculiar de los mensajes publicitarios como estrategia encaminada a conseguir el objetivo persuasivo que pretenden éstos. Dada la capacidad de difundir usos que tiene la lengua empleada en los mensajes publicitarios, es relevante el estudio de las fórmulas sintácticas utilizadas con intención argumentativa; en este artículo se examina un tipo repetidamente empleado en los ganchos de anuncios impresos: las fórmulas con la conjunción SI que potencian la creación de situaciones reales o imaginadas.
Opciones estratégicas de las agencias de noticias europeas: Reuters, France Presse y EFE
Authors: Artero Juan Pablo , Moraes Renata
Published: October 2022

Las agencias de noticias se enfrentan a una nueva realidad internacional y de mercado en el siglo XXI. Los cambios políticos, económicos, tecnológicos y sociales que ya ha provocado y sigue produciendo la globalización obligan a estas empresas de comunicación a adaptarse a un entorno muy diferente del que han vivido en el último siglo. Cuestiones clave que deben resolver de un modo estratégico son su relación con los gobiernos; su independencia editorial, comercial y financiera; y la apertura a nuevos productos y clientes distintos de los medios de comunicación tradicionales.
La metamorfosis del reportaje en el ciberperiodismo: concepto y caracterización de un nuevo modelo narrativo
Authors: Larrondo-Ureta Ainara
Published: October 2022

El artículo examina los rasgos y elementos definitorios del reportaje en el contexto del ciberperiodismo a partir de las especificidades narrativo-funcionales del hipermedia. Esta aproximación descubre posibilidades estructurales y estilísticas desconocidas que señalan para esta modalidad tradicional otro concepto, una función enriquecida y, lo que es quizá más significativo, una clasificación diferente. El trabajo sigue así un planteamiento teórico gene¬ral que busca progresar en el estudio de aquellos prototipos cuya praxis estaría demostrando en nuestros días una mayor habilidad para el desarrollo de nuevos modos narrativos, en virtud de la creciente explotación de los recursos exclusivos de la Web, especialmente, de la hipertextualidad.
La música en la comunicación publicitaria
Authors: Palencia-Lefler-Ors Manuel
Published: October 2022

La mayoría de anunciantes comunican sus marcas, valores e ideas en una apuesta por la música como componente más destacado de la banda sonora del anuncio. Para tratar la música publicitaria como actividad “objeto de estudio” se debe clasificar y ordenar las distintas formas musicales que utiliza el medio para comprender las razones que compositores, agencias y anunciantes imponen en sus decisiones y entender, así, el momento actual de la música publicitaria. España, como país con un gran desarrollo publicitario, es un referente óptimo para el análisis.
Génesis de la Planificación de cuentas: cómo gestionar el conocimiento del consumidor en las agencias de publicidad
Authors: Sánchez-Blanco Cristina
Published: October 2022

La Planificación de cuentas es la disciplina que defiende la integración del conocimiento profundo del consumidor en todo el desarrollo publicitario. En este artículo se hace un recorrido histórico para descubrir cuáles fueron las causas que motivaron su nacimiento en las agencias de publicidad en 1968, quiénes fueron los protagonistas y cómo se gestó este cambio, que ha sido revolucionario en el ámbito publicitario. Conocer a los consumidores es el eje para conseguir la eficacia publicitaria. Hoy en día, cuando el consumidor cada vez adquiere más protagonismo es necesario remontarse en la historia para ver qué importancia se le ha dado y comprender cómo estas posturas, que fueron tan relevantes, han trascendido en los años.
Estrategias de programación de la información económica en la radio española
Authors: Gutierrez-García María , Moreno-Moreno Elsa
Published: October 2022

Los contenidos sobre información económica, financiera y empresarial están presentes tanto en la oferta de las cadenas generalistas –SER, COPE, Onda Cero, Punto Radio y Radio Nacional de España-Radio 1–, como en la de Radio Intereconomía –que se distingue en el mercado de la radio española por ofrecer un “producto radiofónico exclusivo” dirigido a una audiencia interesada en esta especialización–. Asimismo, la fórmula de Radio 5 Todo Noticias también considera la actualidad económica en algunas de sus “variantes horarias”. El propósito de este artículo es profundizar en la oferta de productos radiofónicos especializados en economía para evaluar su presencia y tratamiento en las cadenas radiofónicas españolas entre 2004 y 2007, tanto en la estrategia generalista como especializada. El análisis permitirá establecer una tipología de programas y de temáticas más frecuentes, además de evidenciar las principales estrategias en la programación de este tipo de contenidos.
Ficciones de ideas: las columnas de opinión de Empar Moliner.
Authors: Maestre-Brotons Antoni
Published: October 2022

El objetivo de este artículo es investigar qué papel ejerce la ficción en las columnas, concretamente la práctica que, en el campo de los estudios literarios, se conoce como autoficción y que consiste en crear una personalidad ficticia con los mismos nombres y apellidos del autor. Por otro lado, analizaré el intercambio que se suele producir entre columnas y cuentos. Este estudio se basará en las columnas que la escritora Empar Moliner publica en el diario Avui. Ello permitirá comprobar el carácter experimental de este género y el valor persuasivo de la ficción cuando se usa con una finalidad argumentativa.
Social Networks, Media and Audiences: A Literature Review
Authors: Pérez Latre Francisco Javier , Portilla Idoia , Sánchez Blanco Cristina
Published: October 2022

Social networks like Facebook, YouTube and Twitter are capturing media and scholarly attention. Their spectacular growth and the public attention they command are attracting a significant amount of research and media scrutiny in English speaking countries. This literature review tries to underline some of the most salient topics in the emerging academic conversation about social media. Its goal is to identify interesting research areas in the field
Ethics on the corporate websites of the main advertising agencies in Spain
Authors: Hernández-Ruiz Alejandra , Martín-Llaguno Marta
Published: October 2022

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a twofold account of the ethical dimension of agency self-advertising on the Internet by reading (1) corporate ethics statements and (2) corporate identity statements. The results of such reading disclose that only a minimal percentage of companies is bound by particular ethical commitments and only one advertising agency makes explicit reference to ethical concerns in its corporate identity statement
The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema
Authors: Rodríguez Teresa , Baños Miguel
Published: October 2022

In the placement of a product within an audiovisual fiction work, the

brand, as well as being the subject of a commercial communication, is always a narrative element of the story in which it is integrated. Therefore, with more or less relevance, it can be associated with different dramatical positions of structural order. This research aims to analyze the relationship between the memory of the presence of a brand in a narrative film that has a spectator, following the consumption of the movie, and the position that the placement has in the dramatic structure of the film.
La superación de los mitos fundacionales del imperio luso en el cine de João Botelho y Manoel de Oliveira
Authors: Noguera María
Published: October 2022

The films Um Adeus Português (1986), by João Botelho, and Non, ou a Vã Glória de Mandar (1990), by Manoel de Oliveira, rely on a storytelling technique based on the contraposition of present and past, in order to delve into the history of Portugal, especially in relation to issues such as national identity and the portuguese cultural imagery. This paper analyses the way in which both films distort the three traditional myths –Os Lusíadas, the Fifth Empire and sebastianism– to suggest a new point of view about the canonical imperial discourse.
Paid news vs free news: evolution of the WSJ.com business model from a content perspective (2010-2012)
Authors: Vara-Miguel Alfonso , Sanjurjo-San Martín Elena , Díaz-Espina Carolina
Published: October 2022

The present article analyses the development of the paid content published on the homepage of The Wall Street Journal’s digital version (from 2010 to 2012) as well as the influence that the variables of type of subject matter, the section in which the content appear and the territorial scope have on the probability of certain contents being paid for. The authors of this article established that the WSJ.com strategy has been evolving from an open paywall model to a much more restrictive one. They also came to the conclusion that payment is closely linked to dissimilar and more specialized content with higher added value that is not easily imitated by the competition.
The media reputation of Spain during the global financial crisis
Authors: Leiva-Soto Ricardo
Published: October 2022

The overall objective of this article is to measure what economic indicators and trends can shape or change the evaluation of a country by influential foreign media, during turbulent times. The case analyzed is that of Spain during the last economic crisis. Before the crisis, the Spanish economy boomed and was considered a kind of miraculous paradigm, but it abruptly collapsed in 2008. Then, the coverage and the tone of the articles published by some global business newspapers and magazines, as The Wall Street Journal, The Financial Times, and The Economist, mutated considerably, as negative news outscored the positive ones. Two regression analyzes conducted demonstrate that the trends followed by the unemployment rate, the benchmark stock market index of a country, and the exchange rate can change dramatically the tone of news published by influential foreign media about a country. Other results are discussed in the paper.
Journalists and bloggers. Professional identities and practices in food risk/benefits communication in Spain
Authors: Prades Jordi , Ferré Jordi , Gonzalo Juan Luis
Published: October 2022

Roles and channels define professional identity in the web 2.0 environment and practices associated with topics and sources are constitutive of the roles and identities of traditional journalists. In our research, based on in- depth interviews with 12 professional journalists, expert bloggers and hobby bloggers, we describe the difficulties faced by the interviewees when communicating food risks and benefits and discuss their relationships with topics and sources. Differences among and between these actors create distrust, yet what they share offers them new opportunities to cooperate.
Campaigning on Twitter: Towards the “Personal Style” Campaign to Activate the Political Engagement During the 2011 Spanish General Elections
Authors: Zamora-Medina Rocío , Zurutuza-Muñoz Cristina
Published: October 2022

Politicians have been quick to adopt and leverage social media to engage voters. Micro-blogging on Twitter is a campaign tool that helps a political candidate directly interact with citizens through a shared conversation. It also allows the candidate to use a personal campaigning style based on a more everyday (versus an institutionalized) style of speech. The aim of this article is to analyse the extent to which the candidates for the presidency of the two leading parties in Spain deployed this personal strategy on Twitter during 2011 General-Election campaign. In order to achieve our goal, we have designed and used a quantitative and qualitative analysis of the 2.274 tweets put out by both candidates’ accounts: @conRubalcaba and @marianorajoy.
The use of the museum as a public relations agency by sponsors: the role of the media
Authors: Mateos-Rusillo Santos-M.
Published: October 2022

The economic crisis suffered in Spain in the last ten years has forced management of the country’s public museums to look for new sources of funding with which to compensate the reduction of public funding. Business sponsoring has been one of the most intensely studied channels. One of the consequences of the new scenario is the weak bargaining position of museums before sponsors. There are clues that suggest that a new model has arrived in Spain: museums are used as public relations agencies by businesses and the subtlety that once characterised the relationship between a sponsored museum and its sponsor disappears. The article lays out the development of business sponsorship in public museums in Spain, illustrating the changes that have taken place in this relationship. Through a content analysis of cases that answer to the new model and structured interviews with cultural journalists from written media, it is shown that sponsors do not achieve their objective, which is to factor the communication media into the equation to increase their brand notoriety and/or strengthen their corporate image
Los contenidos deportivos en la programación televisiva española (1993-2010): un análisis desde la perspectiva de los índices de audiencia
Authors: Bonaut Joseba , Vicent Mireya
Published: October 2022

La importancia de los contenidos deportivos televisivos en España, fundamentalmente los futbolísticos, ha llamado la atención de los investigadores en los últimos años. Muchos estudios han intentado reflexionar sobre este fenómeno desde diferentes perspectivas: desde el punto de vista de la estrategia programática, la gestión económica de la relación entre televisión y deporte, la lucha por los derechos de retransmisión o la construcción de un mensaje televisivo a través de diferentes técnicas de retransmisión. El objetivo de este artículo es enriquecer el debate en torno a este tema a través de un análisis detallado del rendimiento, en relación a los índices de audiencia, de los contenidos deportivos en la televisión española de cobertura nacional. Para conseguir este propósito, el siguiente texto analiza los datos de audiencia del primer periodo de comercialización de la televisión española (1993-2010), y trata de determinar la verdadera influencia y rasgos más característicos de los contenidos deportivos en relación a esta faceta decisiva del mercado televisivo. Para lograr este propósito, el presente estudio ha analizado 4000 entradas estadísticas, procedentes del Anuario de audiencias de televisión de Sofres/Kantar Media, y ha procedido al cruce y análisis de la información de más de 2300 espacios deportivos. Los resultados del análisis refuerzan el papel de las retransmisiones de fútbol en directo, que representaron más de un 50 % de los programas más exitosos del periodo
Drug Abuse Prevention Campaigns in Chile (2004-2014): Between Prohibitionism and Stigmatisation
Authors: Sola-Morales Salomé , Quiroz Carla
Published: October 2022

This paper studies the presence and reproduction of the ‘prohibitionist’ paradigm in the Chilean state’s drug policy by studying its drug abuse prevention campaigns. By means of a content analysis of the television spots broadcast between 2004 and 2014, the discursive and ideological elements present in these campaigns were examined. First and foremost, the results show that, despite institutional change and the creation of bodies such as the National Service for the Prevention and Rehabilitation of Drug and Alcohol Use (SENDA) and the National Council for Narcotics Control (CONACE), the state’s discourse has remained focused on the prohibitionist paradigm, resorting to highly stereotyped emotional messages. Secondly, drug consumption has been stigmatised and framed in profoundly dramatic contexts in which users belong to the criminal underworld or have physical and/or cognitive impairments. Thirdly, notwithstanding the fact that there are certain differences between the communication approaches employed by the SENDA and the CONACE, the discourses of both institutions are very uniform and reductionist. In order to design more efficient media campaigns, target audiences should be encouraged to analyse and ponder reflectively on the issue by conveying rational messages that contrast facts and data and offer a positive vision stressing the benefits of a healthy lifestyle.
Educación y cultura en el pensamiento de Josemaría Escrivá de Balaguer
Authors: Alvira Rafael
Published: October 2022

Education was so relevant in the thought of Saint Josemaria that he even affirmed that the only work of the Opus Dei was to give formation, and that the Prelature is a catechesis.

Culture, on the other hand, was the normal concern —"to be cultivated"— of persons living his message: to sanctify work in everyday life.