STRATEGIES AND METHODS FOR DIGITAL BUSINESS TRANSFORMATION AND THEIR USE IN COMPANY MANAGEMENT PROCESSES
Authors:   Russian State University for the Humanities, Zenkina Elena V. 
Published: May 2023

The article reflects strategies and methods that ensure the efficiency and performance of managing existing business processes in small and mediumsized enterprises through the use of digital technologies and digitized data. It analyzes in detail the UK’s experience in developing digital transformation policies for small and medium-sized businesses. The relevance of the study is due to the fact that in the 21st century it is a strong economic system that determines the stability and well-being of modern states. Today it is impossible to imagine a market economy without small and medium-sized businesses. In conditions of global instability, the experience of Great Britain is of particular interest, which, after more than forty years of membership in the European Union, decided to withdraw from the union and since then has been in search of new optimal models of internal and external functioning. Taking into account the qualitatively new stage of development at which the United Kingdom is now, as well as the challenges such as the consequences of Brexit, the COVID-19 pandemic, world trade wars, rising energy prices, etc., the analysis of development management and the role of the digital transformation of small and medium-sized enterprises on the example of Great Britain can be of applied use to research economists and government officials in the process of implementing appropriate measures in other countries. The research methodology includes a set of general scientific methods; historical, logical, comparative, graphic and statistical. An assessment of the impact of the innovative small and medium-sized enterprises on UK economic growth was formulated. That served as a basis for the short-term prognosis building in the development of the latter. Scientific innovation consists in a comprehensive study of strategies and methods that ensure the efficiency and performance of managing existing business processes in small and medium-sized enterprises through the use of digital technologies. In particular, the author analyzes programs aimed at developing innovations and their introduction into the real sector of the economy. She studies the UK’s experience in implementing digital transformation policies and assesses its impact on economic growth. Based on the results obtained, a shortterm forecast of trends in the level of economic sustainability of innovative small and medium-sized enterprises is made. The information base of the study was official documents and reports of the UK government, especially the Department for Business, Energy and Industrial Strategy, the Department for International Trade, the Office for National Statistics, UK legislation and regulations, analytical materials of the international consulting companies “McKinsey and Company”, “Boston Consulting Group” and “Bain and Company”. Reviews of the world trade statistics of the WTO, monographs and scientific articles of Russian and foreign specialists, as well as resources of the global Internet.