A059: Multidimensional Interpretation and Development Strategies for the
International Communication of Dragon and Lion Dancing
Authors: Wang Weiyan , Zhou Li , Zhai Cuili 
Published: January 2025

The dragon and lion dance, as the bright treasure of Chinese traditional
sports culture, demonstrates Chinese cultural confidence and distinct
national characteristics, serving as an important showcase for China's
image. However, the international communication of dragon and lion dance
faces numerous challenges, including understanding barriers caused by
cultural differences, limitations in promotion scope, uneven overall
development levels, and balancing cultural impact with cultural identity.
These issues are pertinent to the future development of dragon and lion
dance.

After conducting a literature analysis, the historical origins, cultural
connotations, and communication processes of dragon and lion dances were
systematically examined, laying a solid foundation for further research.
Secondly, we extensively gathered authoritative academic literature, as well
as high-definition video recordings of dragon and lion dance performance
competitions from both domestic and international sources. Additionally, we
employed interview methods to conduct face-to-face or online interviews with
practitioners, researchers, and audience representatives of dragon and lion
sports. These interviews aimed to gain insights into performance practices,
audience feedback, and cultural adaptations across different countries and
regions.

This study, approaching from multiple dimensions including culture, society,
philosophy of the body, economics, politics, and education, has found that
the international dissemination of dragon and lion dance movements possesses
the following significant values: 1. Facilitated the global understanding
and appreciation of Chinese culture. 2. Enhanced cross-cultural resonance
through the integration of technology and art. 3. Promoted global awareness
and respect for the diversity of bodily expressions and movements. 4.
Empowered the global cultural industry, fostering diversity. 5. Bolstered
sports diplomacy to elevate China's influence in the global cultural
landscape. 6. Fostered cultural identity among youth worldwide and innovate
in the field of physical education. The dragon and lion dance played a
pivotal role in international cultural communication. To enhance its global
influence, several strategies are proposed: 1. Precise positioning and image
rebranding, distilling core cultural elements into accessible symbols for
international audiences. 2. Innovative communication strategies, utilizing
VR/AR, social media challenges, and collaborations with international IPs.
3. Strengthening cultural exchange through participation in major events,
cultural residency programs, and international festivals. 4. Balancing
localization and internationalization, adapting the dance while maintaining
traditional and seeking international collaborations. 5. Focusing on talent
development and educational outreach, creating resources, refining
curricula, and implementing youth exchange programs. 6. Enhancing brand
development and evaluation systems, increasing visibility through
competitions and image ambassador representation, and establishing a
comprehensive global evaluation framework.