bluuebunny/crossref_metadata_2025 huggingface dataset:
Perancangan Sistem Informasi Akuntasi Siklus Pendapatan
Authors: Sherly Prisilda Huwae  , Karmila Rahayu  , Siti Marifa Aprianti  , Rahmayanti Umasugi  , Hapsa Ediyarno  , Desty Purwana Salim  , Hildayanti Madinaya  , Fitria Ely  , Alya Miranty
Published: September 2024

This study aims to apply accounting information system design to the revenue cycle. Accounting information system for the revenue cycle as one of the formal activities, which is needed by the company to make decisions in the development of the company. This research takes the object of the entrusted service business or (Jastip) Orantata Express Ambon which was founded in May 2019-2023. Jastip Orantata Express is a business engaged in the service sector. This service provides goods storage as well as inter-island package delivery by ship. The method applied is using three stages, namely research subjects, data collection techniques, cycle design stage and finally data collection techniques.
Pengaruh Kepercayaan Dan Kepuasan Terhadap Tingkat Loyalitas Pelanggan
Authors: Winda Ayuni Rahmawati
Published: September 2024

This study aims to ensure customer trust and satisfaction have an influence on MGS Computer Balikpapan customer loyalty partially or simultaneously (simultaneously). MGS Computer located on Jalan Jalan Letjen S. Parman in Balikpapan Tengah District, Balikpapan City is the location of this research. The source of data used is primary data. The sample in the study amounted to 100 samples. Data collection is carried out by giving questionnaires to MGS Computer customers about customer trust, customer satisfaction and customer loyalty. Data was processed using IBM SPSS (Statistical Package for Social Science) version 26. Hypothesis testing using multiple linear regression analysis techniques. The R2 result showed 0.5880, or 58.8%, which means that 58.8% of the variance in the customer loyalty variable can be explained by the trust and satisfaction variables that have been incorporated into the research model and the remaining 41.2% can be explained by other factors. The findings of the coefficient of determination test show that the variables of customer satisfaction and trust have a positive and significant effect partially or simultaneously on the variable of customer loyalty.
Pengaruh Pelatihan Kerja, Dan Reward Terhadap Kinerja Karyawan
Authors: Rima Zamilah  , Askolani Askolani  , Rita Tri Yusnita
Published: September 2024

The purpose of this study is to determine and analyze the effect of job training, rewards, and employee performance at Hotel Santika Tasikmalaya. The research method used is a quantitative method with a survey approach, the data obtained directly through a questionnaire to 65 respondents taken from Hotel Santika Tasikmalaya employees. Sampling used saturated sampling technique and the analytical method used in this study was multiple linear regression analysis using SPSS 25 software. Based on the results of the study, job training variables were included in the good classification, reward variables were included in the good classification and employee performance was included in the good classification. The test results show that job training and rewards simultaneously have a significant effect on employee performance at Hotel Santika Tasikmalaya. Job training partially has a significant effect on employee performance and reward partially has no significant effect on employee performance.
Analisis Strategi Pemasaran Pada Kenza Coffee Shop Di Mandalika
Authors: Imelda Syahfitri  , Lalu M. Furkan  , Lalu Edy Herman Mulyono
Published: September 2024

The purpose of this research is to analyze the marketing strategy In  Kenza Coffee Shop in Mandalika, Kuta Village, Pujut District, Central Lombok Regency. The research used by researchers in this research is qualitative research with a descriptive approach type. In determining informants as data sources in this study the authors used a purposive sampling technique. The results of the research show that in the marketing strategy carried out by Kenza Coffee Shop the marketing process is divided into several stages, namely starting from segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use social media and word of mouth promotion. because visitors will look for a cozie place through social media and from visitors who have visited.
Pengaruh Literasi Keuangan Dan Kualitas Manajemen Keuangan Terhadap Kinerja Keuangan Pada UMKM Salon Di Toraja Utara
Authors: Yolanda Basongan  , Elisabet Pali  , Marinus Ronal
Published: September 2024

This study aims to determine whether the variables Financial Literacy and Quality of Financial Management affect Financial Perfomance. The type of research used in this research is descriptive quantitative. The types of data used in this study are primany data and secondary data, wiht data collection techniques using questionnaires. The data analyis technique used is data quality test, classic assumption test, coefficient of determination test, multiple linear regression analysisi, and hypothesis testing. The results of this study indicate that partially Financial Literacy has no significant effect on Financial Performance at Salon SMES in North Toraja, this can be seen in the results of the t test where the sig value is 0,296 > 0,05, while the Ouality of Financial Management partially has a significant effect on Performance Finance in Salon MSMES IN North Toraja, where the sig value is 0,001 < 0,05, and when viewed simultaneously Financial Literacy and Financial Management Quality have a significant positive effect on Financial Performance in Salon MSMEs in North Toraja this can be seen in the results of the F test which where the significance value is 0,001 < 0,05.
Pengaruh Perceived Ease Of Use, Perceived Usefulness Terhadap Intention To Use Online Single Submission (OSS) Dengan Trust Sebagai Variabel Mediasi Di Kementrian Investasi / BKPM
Authors: Vidiel Tania Pratama
Published: September 2024

This research was conducted to test and analyze the Effect of Perceived Ease of Use and Perceived Usefulness on Intention To Use through Trust as an Intervening Variable on Online Single Submission (OSS) Users at the Ministry of Investment (BKPM). In this research process, the data analysis technique used is the Structure Equestion Modeling (SEM) analysis technique using SmartPLS statistical software version 3.0, using data from the Ministry of Investment / BKPM. Results of research on 180 on Online Single Submission (OSS) Users regarding the effect of Perceived Ease of Use and Perceived Usefulness on Intention To Use through Trust in Online Single submission (OSS) Users at the Ministry of Investment (BKPM) (1). Perceived Ease of Use has a positive and significant influence on Trust in Online Single submission (OSS) Users (2). Perceived Usefulness has a positive and significant influence on Trust in Online Single submission (OSS) Users, (3), Perceived Ease of Use has a very positive and significant influence on Intention To Use on Online Single submission (OSS) Users, (4), Perceived Usefulness has a positive and significant influence on Intention To Use on Online Single submission (OSS) Users, (5), Trust has a positive and significant influence on Intention To Use on Online Single submission (OSS) Users, (6), Perceived Ease of Use has a positive and significant influence on Intention To Use through variable mediation Trust in Online Single submission (OSS) Users, (7). Perceived Usefulness has a positive and significant influence on Intention To Use through variable mediation Trust in Online Single submission (OSS) Users.
Pengaruh Kompetensi Sumber Daya Manusia Dan Kompensasi Finansial Terhadap Efektivitas Kinerja Karyawan Pada PT. BPR Lengayang Kabupaten Pesisir Selatan
Authors: Zul Fadli  , Maria Magdalena
Published: September 2024

This research describes several problems, namely: 1. Does Human Resource Competency have an influence on the Effectiveness of Employee Performance at PT. BPR Lengayang Pesisir Selatan Regency; 2. Does Financial Compensation influence the Effectiveness of Employee Performance at PT. BPR Lengayang Pesisir Selatan Regency. The method used in this research is a quantitative method. The sample in this study was 35 respondents with the sampling technique used was total sampling. Data analysis techniques begin based on research instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing. This research shows the results: 1. Human resource competency has a positive and significant effect on employee performance effectiveness; 2. Financial compensation has a positive and significant effect on the effectiveness of employee performance.
Pengaruh Motivasi Kerja, Komunikasi Dan Stres Kerja Terhadap Kinerja Karyawan (Studi Pada CV. Fara Collection)
Authors: Adhi Widyakto  , Nur Kholifah  , Rr Lulus Prapti NSS  , Dian Triani
Published: September 2024

This study aims to test empirically the analysis of the effect of work motivation, communication and work stress on the performance of employees of CV. Fara Collection. The population of this research is all employees of CV. Fara Collection. The sample used in this study were 88 respondents.
In this study using census techniques, namely where the number of samples is the same as the population. Then the data collection method was through questionnaires and data analysis using SPSS data which included validity, reliability, classic assumption tests, multiple regression analysis, hypothesis testing using the t test and R2 test.
The results of this study indicate that all independent variables, namely work motivation, communication and work stress have a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.597, which means that 59.7 percent of employee performance variables can be explained by the variables of work motivation, communication and work stress while the remaining 40.3 percent is explained by other variables outside this study.
Fenomena Perubahan Strategi Pemasaran dalam Menghadapi Tantangan di Era Digital
Authors: Tarisa Aulia Ananda  , Nabilla Kusuma Dewi  , Mohamad Zein Saleh
Published: September 2024

Marketing strategy changes need to be made to face challenges in the digital era. The main factor influencing the change in marketing strategy is the change in consumer behaviour. Organisations must change the way they understand consumer preferences and desires because consumers today have greater access to information through the internet and social media. The purpose of this research is to analyse what are the phenomena of marketing strategy changes in facing challenges in the digital era. This research method is a literature study. The result of this study is that marketing strategies must be innovative and creative due to shifts in consumer behaviour, industry issues, and the pace of technological progress. In the digital era, managing change is crucial to overcoming challenges and capitalising on opportunities. In addition, the government encourages business owners to use technology to help their management procedures. Companies can succeed in today's highly competitive digital market by using creative and data-driven marketing methods. Organisations are expected to effectively manage change, adopt new technologies, and take advantage of new possibilities. Future business success depends not only on mastering technology, but also on the ability to innovate, adapt, and have a thorough understanding of market dynamics.
Pengaruh Artificial Intelligence, Big Data Dan Otomatisasi Terhadap Kinerja SDM Di Era Digital
Authors: Arya Satya Pratama  , Suci Maela Sari  , Maila Faiza Hj  , Moh Badwi  , Mochammad Isa Anshori
Published: September 2024

Purpose - The digital era has fundamentally transformed the business landscape, presenting new challenges and opportunities for Human Resources (HR) management. This article investigates the effects of the utilization of Artificial Intelligence (AI), Big Data, and Automation on HR performance in an increasingly digital business environment. Findings - This research aims to identify how these technologies influence HR, both positively and negatively. Design/methodology/approach - Research methods include surveys, data analysis, and case studies across various industries. The results indicate that the presence of AI has altered how HR handles routine tasks. AI enables HR to optimize recruitment processes, deliver tailored training, and forecast future workforce needs. Big Data has become a valuable resource in HR decision-making. Data collected from various sources allows for in-depth analysis of employee performance, workplace happiness, and productivity trends. Automation has also reshaped the job landscape by taking over repetitive tasks, freeing up HR to focus on more strategic work. Practical implications - However, this research also underscores several challenges. Organizational culture changes are required to effectively integrate these technologies, and concerns about data privacy need to be addressed with stringent policies. Originality/value - In conclusion, the use of Artificial Intelligence, Big Data, and Automation has a significant impact on HR performance in the digital era. Organizations capable of integrating these technologies with an innovative work culture will emerge as leaders in optimizing their human resources and gaining a competitive edge in the ever-evolving digital age.
Pengaruh Harga, Promosi Dan Inovasi Kemajuan Teknologi Terhadap Keputusan Pembelian Smartphone Pada Toko King Sell Kota Rantau Prapat
Authors: Mhd Faisal Anwar Afandi Rambe  , Yenni Samri Juliati Nasution  , Khairina Tambunan
Published: September 2024

This research aims to test whether there is an influence of price, promotion and technological innovation on purchasing decisions at the King Sell store in the city of Rantau Prapat. The population subjects of this research are all consumers of the King Sell shop in the city of Rantau Prapat in May and the object of this research population is the decision to purchase smartphones at the King Sell shop in the city of Rantau Prapat. The sample was taken from 100 respondents using the Slovin formula. The data collection technique was carried out by filling out a questionnaire which was filled in directly by consumers of the King Sell Rantau Prapat shop. The data analysis techniques used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and using hypothesis testing, namely Partial Test (T Test), Simultaneous Test (F Test) and Determination Coefficient Test (R2). The results of the research show that the data is valid, reliable, normally distributed, not heteroscedastic and there are no symptoms of multicollinearity so that it can be analyzed using multiple linear regression and produces a value of Y = 2.216 + 0.204X1 +0.419X2 + 0.224X3. The results of the T test show that the significant value of each independent variable is smaller than 0.05 (price sig. 0.007; promotion sig. 0.000; innovation sig. 0.020) which means that price, promotion and innovation have their respective influences on decisions. purchase. The F test results show that the sig value. The F test is smaller than the sig value. (0.000 < 0.05) which means that there is an influence of the independent variable on the dependent variable simultaneously. And the coefficient of determination test shows that the R2 value is 0.407. This shows that there is an influence of price (X1), promotion (X2) and innovation (X3) on the purchasing decision (Y) of smartphones at the King Sell store in Rantau Prapat city of 40.7%, while the remaining 59.3% is influenced by other variables outside this research model.
Analisis Kualitas Pelayanan Terhadap Kepuasan Pasien Pada Puskesmas Sudu Kecamatan Alla Kabupaten Enrekang
Authors: Friskayanti Friskayanti  , Abedneigo.C.Rambulangi  , Olivia.D.Y.Pompeng
Published: September 2024

Study This aim For disclose a number of big satisfaction patient on Public health center Blade Subdistrict Alla , District Enrekang . Benefit research This is can become material reference addition For add knowledge And understanding studies about quality service , and can become material consideration for researcher other in researching relevant stuff , so produce work write more scientific complete And quality . Type research used is study descriptive For analyze quality service to satisfaction patient . Population from study This that is patient Public health center Blade Subdistrict Alla , District Enrekang whereas sample taken with technique accidental sampling ( determination without intentionally / coincidentally ) so succeed collect data with as many as 81 respondents . Technique analysis used that is use CSI formula equipped with table customer satisfaction index (CSI). Results study show that quality service to satisfaction patient on Public health center Blade Subdistrict Alla , District Enrekang enter in category very satisfied .
Penerapan Marketing Management Dengan Metode Digital Marketing Untuk Meningkatkan Penjualan Home Industry
Authors: Maulana Ma’ruf
Published: September 2024

Application of Marketing Management with Digital Marketing Method to Increase Home Industry Sales. Increasing sales is a crucial factor for the sustainability of Home Industry businesses. In the current digital era, the application of Digital Marketing methods has become an effective strategy to achieve this goal. This research aims to identify and analyze the implementation of marketing management using the Digital Marketing method to increase sales in the context of the Home Industry. This study uses a qualitative approach with in-depth interviews and direct observations as data collection methods. The research sample consists of Home Industry owners who have implemented Digital Marketing in their marketing strategy, such as Agung Dimsum. The collected data is then analyzed using qualitative analysis techniques such as thematic coding and data triangulation. The research results show that the application of marketing management with the Digital Marketing method has a positive impact on Home Industry sales. In this context, digital marketing involves the use of various online platforms such as social media, websites, and email marketing to promote products and reach a broader target market. This research also identifies several supporting factors that contribute to the success of marketing management with the Digital Marketing method. These factors include a good understanding of consumers and the market, engaging and relevant content, the use of search engine optimization techniques, and active interaction with customers through social media. Thus, the application of marketing management with the Digital Marketing method can be an effective strategy for Home Industry in increasing sales. These findings provide valuable insights for Home Industry owners who want to harness the potential of digital marketing to achieve business success.
Pengaruh Persepsi Harga, Kualitas Produk, Promosi Dan Citra Merek Terhadap Minat Beli
Authors: Zsazsa Baziska Ulitama  , Desy Prastyani
Published: September 2024

The more the times and the more sophisticated technology, the more widespread the application of human lifestyle in everyday life. This study aims to determine the effect of price, product quality and promotion on buying interest mediated by brand image on the Levi's brand. This research method uses a type of causal research using (SEM-PLS). The results of hypothesis analysis show that perceived price, product quality, and promotion have a significant positive effect on brand image, and perceived price and product quality also have a significant positive effect on purchase intention. However, there is no significant support for the relationship between promotion and purchase intention, and brand image does not act as a mediating variable between perception and purchase intention. In conclusion, marketing strategies need to focus on building brand image through perceived price, product quality, and promotion, while evaluating alternative ways to directly link brand image with purchase intention. The managerial implication is the importance of focusing on marketing strategies that build brand image through perceived price, product quality, and promotion, and the need to explore ways to directly link brand image with consumer purchase intention.
Pengaruh Loyalitas Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Idexpress Logistik Indonesia (Pagedangan)
Authors: Nurul Faiziah  , Aden Prawiro Sudarso
Published: September 2024

The purpose of this research is to determine the influence of loyalty and work discipline on employee performance at PT IDExpress Logistics Indonesia, Pagedangan branch, South Tangerang, partially and simultaneously. The research approach used in this research is the Quantitative Method. The sampling technique used in this research used saturated sampling with a sample size of 51 people. The data collection technique in this research uses a questionnaire distributed to employees of PT IDExpress Logistics Indonesia. Data analysis techniques Data using Descriptive Analysis, Validity Test, Reliability, Simple, Multiple Regression Analysis, Classical Assumption Test, t Test (Partial), F Test (Simultaneous), Correlation Coefficient and Determination. Data processing in the research used SPSS 26. Based on the research results, the results of the multiple linear regression test showed that the regression coefficient value was Y = 7,104+ 1.395X1 + 0.702X2. The results of the simultaneous test produced a significance value of 0.001 <0.05, which means that Loyalty and Work Discipline influence employee performance. Furthermore, the results of the coefficient of determination show a figure of 0.791, so 79.1% of work loyalty (X1) and work discipline (X2) influence employee performance (Y) at PT IDExpress Logistics Indonesia, while the remaining 20.9% is influenced by variables. another. Thus it can be concluded that the first hypothesis (Ha1), second hypothesis (Ha2), and third hypothesis (Ha3) can be accepted.
Pengaruh Etos Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Bima
Authors: Wisnadin Wisnadin  , Kartin Aprianti
Published: September 2024

This research aims to determine the influence of work ethic and work discipline on the performance of Bima city population and civil registration service employees. The sample in this study was 32 ASN. Data collection techniques used were observation, questionnaires and interviews. The data analysis technique uses multiple linear regression. The results of the research show that partially and simultaneously work ethic and work discipline have a significant effect on the performance of Bima city population and civil registration service employees.
Realisasi Sikap Disiplin Kerja Karyawan pada PT XYZ
Authors: Athirah Delfi Arthamevia  , Christian Wiradendi Wolor  , Marsofiyati Marsofiyati
Published: September 2024

An ever-growing business organization is everyone's dream. Therefore, human resources are a vital element for a company. The purpose of this research is to determine the work discipline attitudes of employees at PT XYZ, which includes employee attendance discipline practice and disciplinary indicators applied to employees. This research uses a descriptive qualitative approach by identifying and analyzing the problems encountered. While the primary data for this research was obtained through observations, interviews, and documentation, secondary data was obtained through books, previous research, and articles related to the research. From the results of this research, it can be seen that the discipline of PT employees is relatively low, even though they can assure their responsibility to consumers; This is also considered good because employees show directly to consumers that they can be trusted to serve consumer mobility. Although it is still relatively low, it is expected from this research that company management always tries to create rules that will ensure that employees are more disciplined at work.
Analisis Disiplin Kerja pada PT. Voksel Electric Tbk.
Authors: Mahesa Dimyati Haryo Kasemen  , Christian Wiradendi Wolor  , Marsofiyati Marsofiyati
Published: September 2024

This research aims to comprehensively understand the work discipline system at PT. Voksel Electric Tbk. This research aims to find out how companies manage employee work discipline using a qualitative case study approach for one month in 2023. Data was collected through observation, interviews and documentation from four HR informants. These findings highlight the need to improve work discipline, especially regarding employee tardiness. Companies already have regulations and sanctions, but enforcement is still difficult. In this research, it was found that PT. Voksel Electric Tbk. has work policies and regulations that cover various aspects of work discipline, including provisions related to tardiness, working hours and dress codes. However, there are still obstacles in implementing work discipline, especially related to late arrival of employees.
Analisis Proses Rekrutmen dan Seleksi pada PT Voksel Electric Tbk
Authors: Zikkra Ilham Malik  , Christian Wiradendi Wolor  , Marsofiyati Marsofiyati
Published: September 2024

Recruitment and Selection is one of the tasks of human resource management. Recruitment is the process of searching, finding and obtaining applicants to fill positions in a company. selection is the process of selecting a group of qualified candidates or individuals for available positions in a company. This research aims to analyze and describe the recruitment and selection process carried out at PT Voksel Electric Tbk, as well as evaluating its impact on labor recruitment and employee performance. The research method used is a qualitative descriptive approach by collecting primary data through observation, interviews and documentation, as well as secondary data from various trusted sources. The samples in this research were several employees of PT Voksel Electric Tbk. The sampling technique uses purposive sampling technique. From the results of this research, it can be seen that an optimal recruitment and selection process simultaneously contributes significantly to the company's competitive advantage. This research concludes that an effective recruitment and selection strategy will have a positive impact on company productivity, while implementation that does not meet the qualifications can have a negative impact on employee performance. The recruitment process is also proven to be the most dominant factor influencing employee performance, and therefore, special attention is needed to improve the recruitment process to ensure companies get employees who meet the company's needs and standards. Thus, this research provides important recommendations for companies to improve the recruitment and selection process in order to improve employee performance and strengthen the company's position in the market.
Penerapan Sistem Manajemen Pengadaan Barang di PT.Unefeco Kuala Tanjung
Authors: Afdolli Ilman Ritonga  , Nuri Aslami
Published: September 2024

PT.UNEFECO is a company operating in the service sector which acts as a contractor, where this role is entrusted by PT.INALUM to PT.UNEFECO to carry it out. Therefore, PT.UNEFECO to carry out this work requires the procurement of goods or materials. The aim of the application research The goods procurement management system at PT UNEFECO is to evaluate the effectiveness and efficiency of the goods procurement management system used and obtain information about the advantages and disadvantages of the system. The data collection techniques used in this research are observation, interviews and literature study. The results of this research are that during the month the author was at PT Unefeco, the author encountered a problem, namely that there was often a lack of communication between suppliers and the company in procuring goods. such as inappropriate delivery times and often the number of goods ordered is not appropriate, resulting in sub-optimal activities of workers/employees. So it can be concluded that the company is still not optimal or efficient in carrying out its goods procurement management system.
Pengaruh Teknologi Informatika Dan Komunikasi Dalam Bisnis Internasional
Authors: Dita Ananda Bangun  , Hendra Ibrahim
Published: September 2024

The development of information technology is rapidly triggered by the need for information quickly, accurately, and current. Information technology has become a major facility for the activities of various sectors of life which contributed greatly to the fundamental changes in organizational management structure and operations, information technology has been exploited by some people who can see business opportunities of the technology, influence and role of information technology indirectly, have made an online business grow. Those who understand the business can see good opportunities in the world of online business. Because many of the benefits or profits in the business online. So, Information Technology (IT) plays an important role in the development of online business information technology or IT has been commonly referred to many an important role in various fields that exist in this world. These areas include communications, medicine, economics and others. Online business is a lot of this outbreak could not be separated from the influence and role of IT.
Tinjauan Terhadap Strategi Pemasaran Inovatif Dalam Pengembangan Usaha Kewirausahaan
Authors: Fachri Habib  , Dita Oktaviani  , Nurul Adinda Lubis
Published: September 2024

Marketing strategy and product innovation have a positive and significant influence on the marketing performance of micro, small and medium enterprises (MSMEs) in various cities in Indonesia. When implementing innovative marketing strategies, entrepreneurs must pay attention to good management and organizational skills to achieve business goals. Apart from that, budget control is also an important factor in developing entrepreneurial ventures.When developing an entrepreneurial venture, entrepreneurs must consider innovative marketing strategies and proper budget management to achieve their business goals.
Tantangan Dan Strategi Pendidikan Kebencanaan Dalam Kurikulum Merdeka
Authors: Ficky Adi Kurniawan  , Anggoro Budi Prasetyo  , Rosynanda Nur Fauziah
Published: September 2024

Disaster education is an important focus in implementing the kurikulum merdeka in Indonesia. This research examines the challenges and strategies related to integrating disaster education into the curriculum. A survey was conducted at several schools in the Daerah Istimewa Yogyakarta. This area is vulnerable to disasters, and to understand the dynamics of disaster education at the school level. The main challenges include integrating disaster material into existing curriculum substance, the readiness of educators to deliver the material effectively, and the availability of adequate resources. In addition, public awareness, the lack of emphasis on disaster education, and the need for continuity in educational programs are also the focus of this research. The results of this research can provide in-depth insight into the challenges faced as well as strategies that can be adopted to overcome obstacles in integrating disaster education into the kurikulum merdeka. The implications of these findings can help improve and develop more effective disaster education strategies in the Indonesian educational environment.
Apakah Persepsi Harga dan Cita Rasa Berpengaruh terhadap Keputusan Pembelian Ayam Geprek Rocket Chicken
Authors: Munawaroh Munawaroh  , Septiyanitha Dwi Maharani Putri  , Rayhan Gunaningrat
Published: September 2024

This research aims to determine the role of price and taste perceptions on purchasing decisions for rocket fried chicken. The variables used in this research are price and taste perceptions as independent variables, purchasing decisions as the dependent variable. The data collection technique used in this research is data from questionnaire answers distributed to respondents on a Likert scale with the highest value being 5 and the lowest being 1. The data analysis technique used in this research uses Smart (PLS) Partial Least Squares. The population in this research is the number of consumers purchasing Geprek Chicken for Students of the Faculty of Law and Business, Duta Bangsa Angakatan University, Surakarta in 2020, namely 358 students as consumers. The sample used in this research was 71.6 respondents. The research results show that price perceptions have a positive influence on purchasing decisions and taste has a positive influence on purchasing decisions.
Pelatihan Manajemen Organisasi untuk Meningkatkan Peran Pemuda dalam Berwirausaha
Authors: Viona Ananda Putri  , Wahyu Eko Pujianto
Published: September 2024

This research aims to analyze the existence of organizational management training to increase the role of youth in carrying out entrepreneurial activities among youth in the Sidoarjo Regency area. A qualitative approach is used as a research method. It uses a type of qualitative descriptive research that involves information in the form of written and spoken words based on objects that have been observed. The research results show that organizations in youth businesses in the Sidoarjo area apply the implications of organizational management training strategically and prioritize organizations that are efficient and dedicated to the organization's vision and mission. The strategy carried out includes an implicative approach. Before carrying out entrepreneurial activities, mentors' training and assistance is necessary for the millennial generation who want to open a business. Entrepreneurial skills are also needed to start a business by carrying out more complex applications for young entrepreneurs. Through various existing implications, theoretically, the application of organizational management training can increase competent human resources to be able to create dynamic global competition.
Analisis Keikutsertaan Mahasiswa dalam Organisasi Guna Menunjang Prestasi Akademik Mahasiswa UNUSIDA
Authors: Rizkiyah Alvina Ramandhita  , Wahyu Eko Pujianto
Published: September 2024

Higher education is not only a place to acquire academic knowledge, but also an arena for broader self-development. Students' involvement in organizations on campus has a significant impact on the development of non-academic competencies and skills, which in turn can support their academic performance. This study aims to analyze students' participation in organizations to support academic achievement, as well as to analyze the strengths and weaknesses of organizational activities for students of Universitas Nahdlatul Ulama Sidoarjo. The research method used is qualitative by collecting data through observation and in-depth interviews with informants who are active in organizations and lecturers. The results showed that participation in organizations made a positive contribution to students' self-development, improved learning achievement, and developed soft skills that could help them in facing challenges in the academic and professional world.
Pengaruh Modal, Jam Kerja, Lama Usaha dan Religiusitas terhadap Pendapatan Pedagang Sate Madura di Kota Jambi
Authors: Retno Bulan Salsabilah  , Agustina Mutia  , Ahmad Syahrizal
Published: September 2024

Income is the main component for everyone in this world, income or income influences business continuity. The capacity of a business to support movement of any type that helps maintain the business significantly impacts how much payment the business gets. The aim of this research aims to find out how partially and partially Capital, Working Hours, Length of Business and Religiosity affect the Income of Madura Sate Traders in Jambi City. In this research, researchers used the Quantitative Descriptive method. The sample used in this research was 32 respondents from Madurese Satay traders in Jambi City. To collect data using questionnaires, interviews and documentation. The analysis techniques used are Data Quality Test, Classic Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis and Coefficient of Determination. The research results show that: Capital (X1) has a significant effect on income. Working Hours (X2) has a significant effect on Income. Length of Business (X3) has a significant effect on Income. Religiosity (X4) has a significant effect on income. Capital (X1), working hours (X2), length of business (X3) and religiosity (X4) simultaneously have a significant effect on the income of Madurese satay traders in Jambi City (Y).
Perancangan Panduan Gaya Media Sosial Untuk Identitas Merek M-Knows Consulting
Authors: Kesya Priharumi Salsabilla Idris  , Vatwatul Mutia Rahmat
Published: September 2024

Rapid technological advancements force companies to explore new platforms and strategies to gain recognition from a wider community. Faced with increasingly fierce competition, companies need to develop the right strategy and a strong brand identity to stand out and survive in this sector. Social media is a key tool for building brand identity, which is why creating a social media style guide is essential. This research employs a descriptive qualitative approach in the form of a project study. The aim is to provide clear guidelines and policies through a social media style guide, fostering consistency and building a strong brand identity on social media. The research begins by analyzing internal and external factors, followed by the creation of the social media style guide. The results demonstrate that a social media style guide can indeed increase consistency and contribute to a strong brand identity on social media platforms.
Implementation Of International Trade And Its Implications For Changes In National Business Views
Authors: Faizal Islam Akbar Alam  , Nurul Asfiah
Published: September 2024

This research uses a bibliometric approach from international publication data accessed from the Google Scholar database which can be accessed via Harzing's Publish or Perish. Data collection was carried out by searching publications on Google Scholar regarding international trade and its coercion for responsible business with the keywords "international trade and its coercion for responsible business", with the category of article titles of 1000 journals and abstracts of 1000 journals. VosViewer software will be used to analyze the collected data. This software allows the creation and visualization of bibliometric maps displaying articles and other publications. The crucial role played by Social Enterprises (SE) in addressing social and environmental challenges. SE, as a hybrid organization connecting the volunteer and business sectors, becomes an important tool in helping organizations and developing strategies to achieve social goals. This article highlights the importance of understanding business models, with the Business Model Canvas (BMC) and Social Enterprise Model Canvas (SEMC) being effective tools in helping SEs develop strategies that are responsive to the challenges they face. With a multidimensional approach to mission values and objectives, as well as a deep understanding of stakeholders, SEMC is a strong instrument in facilitating sustainable growth and positive impact for SE. Through a holistic approach to business strategy and governance, SE can play a significant role in creating innovative solutions to social and environmental problems
Analisis Pengaruh Selfie Marketing Value Co-Creation, Kepuasan Pelanggan Terhadap Peningkatan Brand Image
Authors: Natasya br Hutapea  , Mariana Simanjuntak
Published: September 2024

Brand image is very important to increase sales of micro, small, and medium enterprises (MSMEs). By satisfying consumers, companies will make them loyal to the product. A deep understanding of the market and its behavior will facilitate efforts to satisfy consumers, because marketers will have insight into consumer buying interest in a product and their perception of the company's products compared to competitors' products. In addition, marketers want customers to be loyal to the company's products, so they will also try to understand other factors that influence the decision to buy or repurchase. The problem at UD. Parna Ulos, sales are decreasing. To handle this problem, this study aims to examine how the variables of selfie marketing (X1), Value co-creation (X2), Customer satisfaction (Z), and increasing brand image (Y) influence each other. This study uses questionnaires and interviews as tools to collect data, and uses the Structural Equation Modeling (SEM) data processing method with the Partial Least Square (PLS) approach and the assistance of Statistical and Service Solution (SPSS) software. This study is expected to produce a structural model and be able to identify the influence on the proposed hypothesis.
Pengaruh Tangible dan Empathy Terhadap Kepuasan Konsumen pada PT.Trans Armada Indonesia, Jakarta Utara
Authors: Putri Dhea Jasmine
Published: September 2024

The car rental business in Indonesia is one kind of industry that can survive in the midst of the problems that exist even though it has experienced a decline in small cities to big cities as well. One of them is the Trans Fleet of Indonesia, North Jakarta, which is able to get out of the crisis of the Covid-19 pandemic to the present day. This research aims to identify and analyze the impact of Tangible and Empathy on consumer satisfaction with the object of research on consumers PT. Trans Armada Indonesia, North Jakarta. The study uses a quantitative approach with a questionnaire of 138 respondents using the SPSS Version 25 analytical tool. The results in this study showed that Tangible and Empathy influenced consumer satisfaction by 66.1% obtained from R Square results and the remaining 33.9% Consumer Satisfaction was affected by other variables not described in the study.
Kinerja Karyawan pada Badan Pusat Statistik Kabupaten Sukoharjo: Pengaruh Pelatihan dan Pengembangan Karir
Authors: Septiyanitha Dwi Maharani Putri  , Indra Hastuti  , Agus Suyatno
Published: September 2024

This study aims to determine the effect of training, career development and level of welfare on employee performance employees at the Central Bureau of Statistics Sukoharjo Regency. The method used in sampling is a saturated sample with a total of all respondents were 40 employees. Data collection is done by distributing questionnaires directly. The analysis technique used was SPSS 25. The results showed that: (1) Training has a positive and significant effect on employee performance at the Central Bureau of Statistics of Sukoharjo Regency with the results of the t count hypothesis of 3.216 and a significant value of 0.003 <0.05 (2) Career Development has a positive effect and significant to employee performance at the Central Bureau of Statistics of Sukoharjo Regency with the results obtained t count of 2.355 and a significant value of 0.024 <0.05, (4) Training and Career Development on employee performance employees at the Central Bureau of Statistics of Sukoharjo Regency with the results obtained f count of 439.010 and a significant value of 0.000 < 0,05.
Pengaruh Non Performing Loan (NPL) dan Capital Adequacy Ratio (CAR) terhadap Profitabilitas (ROA) Perusahaan Perbankan Tahun 2014 - 2023
Authors: Herlyana Dewi Cahyani  , Amirudin Amirudin
Published: September 2024

This study aims to empirically assess the impact of Non-Performing Loans (NPL) and Capital Adequacy Ratio (CAR) on Profitability (ROA) for banking companies listed on the Indonesia Stock Exchange from 2014 to 2023. The research employs purposive sampling, resulting in a sample of 7 companies with 10 years of data. The study uses a quantitative approach with secondary data, analyzing panel data through E-views software version 12.0. Methods include multiple linear regression, classical assumption tests, panel data regression analysis, coefficient of determination, T-tests, and F-tests. The findings indicate that, individually, Non-Performing Loans (NPL) have a significant negative effect on Return On Assets (ROA), while Capital Adequacy Ratio (CAR) significantly impacts Return On Assets (ROA). Additionally, both Non-Performing Loans (NPL) and Capital Adequacy Ratio (CAR) have a significant combined effect on Return On Assets (ROA).
Pengaruh Strategi Pemasaran Terhadap Minat Masyarakat pada Produk Simpanan Idul Fitri di BMT Mitra Khazanah Palembang
Authors: Indah Maharani  , Hilda Hilda  , Abdullah Sahroni
Published: September 2024

This study was conducted using a data collection method in the form of a questionnaire distributed to 86 customers and prospective customers of BMT Mitra Khazanah Palembang. Then, a quantitative analysis was carried out on the data obtained. The quantitative analysis includes testing data instruments, descriptive statistics, classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests), simple linear regression analysis, and hypothesis testing (determination coefficient (Adjusted R Square) and T test). The results of this study indicate that marketing strategies partially have a significant positive effect on public interest, with a t-count value of 5.719> t-table 1.663 and a significance of 0.000 <α = 0.05. The Adjusted R Square value is 0.272, which means that 27.2% of public interest can be explained by the independent variables in the study.
Pengaruh Digital Marketing dan Kualitas Produk pada Keputusan Pembelian Melalui Brand Awareness
Authors: Muhammad Farhan  , Yulasmi Yulasmi  , Nila Pratiwi
Published: September 2024

This study aims to examine how much influence digital marketing and product quality have on purchasing decisions with brand awareness as an intervening variable in consumers of Nanggalo Sudut Kopi, Pesisir Selatan. Data collection methods through surveys and circulating questionnaires, with a population of 9,000 consumers per year 2023 with a sample of 100 respondents obtained from Slovin. The analysis method used is Structutal Equation Modeling (SEM) using SmarttPLS. The research results obtained where there is an insignificant positive effect of Digital Marketing on Brand awareness. There is a significant positive effect of product quality on brand awareness. There is a positive and significant effect of digital marketing on Purchasing Decisions. There is a negative and insignificant effect of brand awareness on purchasing decisions. There is a positive and insignificant effect of product quality on purchasing decisions. There is a positive and insignificant effect of digital marketing on purchasing decisions through brand awareness. There is a positive and insignificant effect of product quality on purchasing decisions through brand awareness.