A Systematic Analysis of Infinite Scrolling in Digital Interfaces: A Good Accompanied by Bad and Ugly
Authors: Sera Robin Joseph 
Published: July 2023

In the digital age, user interfaces play a pivotal role in shaping user experiences and determining the success of websites, applications, and social media platforms. Infinite scrolling has emerged as a widely adopted feature, transforming the way users interact with and consume content. This paper presents a systematic analysis of the implications, advantages, and drawbacks of infinite scrolling in various digital interfaces. By amalgamating insights from existing literature and examining interface design principles, this study seeks to provide a comprehensive understanding of the impact of infinite scrolling on user behaviour and interface performance. The analysis commences with an exploration of the psychological and behavioural aspects of infinite scrolling. In understanding user engagement, attention span, and content consumption patterns, this research aims to uncover the psychological mechanisms that make infinite scrolling captivating and encourage users to explore content for extended durations. Studies have shown that infinite scrolling can create a sense of fluidity and continuity, enticing users to stay engaged for longer periods and discover more content than traditional pagination or load more button approaches. This seemingly infinite supply of information aligns with the human desire for novelty and curiosity, which contributes to increased user retention. In addition to user-centric aspects, this analysis addresses the technical implications of infinite scrolling. Infinite scrolling introduces dynamic content loading, which can impact website performance and data handling. As users scroll through large volumes of content, the continuous loading of data can lead to slower page loading times, potentially resulting in frustration and abandonment. Moreover, search engine optimization (SEO) can be affected, as infinite scrolling may hinder search engines' ability to index and rank content accurately. Developers and designers must consider these technical challenges and adopt optimization techniques to ensure a smooth and efficient user experience. International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 07 Issue: 07 | July - 2023 SJIF Rating: 8.176 ISSN: 2582-3930 © 2023, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM24808 | Page 2 Despite its allure and benefits, this systematic analysis also unveils several drawbacks associated with infinite scrolling. The never-ending content flow can lead to increased cognitive load, making it harder for users to retain information or recall previously viewed content. Additionally, infinite scrolling may present accessibility challenges for users with disabilities, as they may find it difficult to navigate and locate specific information without clear navigation cues. In conclusion, this systematic analysis provides a comprehensive understanding of the impact of infinite scrolling on user behaviour, satisfaction, and technical considerations. By synthesizing existing knowledge and offering practical recommendations, this research contributes to the ongoing discussion about the role of infinite scrolling in shaping the future of digital interfaces. As technology continues to evolve, informed decision-making and user-centric design will remain pivotal in leveraging the advantages of infinite scrolling while mitigating its drawbacks to create more enjoyable and accessible digital experiences. Keywords: Infinite Scrolling, Digital Technology, Content, User Behaviour