THEORETICAL BASES OF MANAGEMENT OF ENTERPRISE RISKS
Authors: Zabashta Eugeniy Yu. 
Published: September 2019

Introduction. Today, there are major problems in the study of innovation projects related to the fundamental novelty of the product, market unknown, special training of personnel, as well as business risks. Investing in capital is always at risk. It is an indispensable element of a market economy. The risk and the risk of losses are inherent in any economic activity.The hypothesis of scientific research. Existence of business risks makes it necessary to manage them. Business risk management determines the ability to ensure enterprise sustainability. In modern economic science, identification of many types of risks is carried out subjectively on the basis of expert assessments. Risk management should be an integral part of the company's financial strategy and tactics.Purpose: to substantiate and deepen theoretical and methodological provisions on business risk management.Methods of research: for solving the tasks used general scientific and special methods, including observation, analysis and synthesis of information, method of expert assessments. graphical, table and schematic representation of the considered economic processes was used.Results: the concept of "risk", "entrepreneurial risk" is investigated, risk classification in a market economy is characterized, varieties of risks in entrepreneurial activity are analyzed. As a credit risk management tool, a rating model for assessing the creditworthiness of distributors has been developed, which requires a comprehensive analysis of financial and non-financial factors that characterize the solvency and reliability of counterparties and, based on the data obtained, determine the maximum amount of output for each distributor under conditions deferred payment.Conclusions: systematization of existing risks and the use of grounded tools for their reduction will allow enterprises to increase the efficiency of their activities. The development of methods and techniques in the field of developing an enterprise risk management system is an important aspect of entrepreneurial activity in order to ensure the development of entrepreneurial activity and the introduction of innovative mechanisms.Results: the concept of "risk", "entrepreneurial risk" is investigated, risk classification in a market economy is characterized, varieties of risks in entrepreneurial activity are analyzed. As a credit risk management tool, a rating model for assessing the creditworthiness of distributors has been developed, which requires a comprehensive analysis of financial and non-financial factors that characterize the solvency and reliability of counterparties and, based on the data obtained, determine the maximum amount of output for each distributor under conditions deferred payment.Conclusions: systematization of existing risks and the use of grounded tools for their reduction will allow enterprises to increase the efficiency of their activities. The development of methods and techniques in the field of developing an enterprise risk management system is an important aspect of entrepreneurial activity in order to ensure the development of entrepreneurial activity and the introduction of innovative mechanisms.