bluuebunny/crossref_metadata_2025 huggingface dataset:
Imágenes de la inmigración a través de la fotografía de prensa. un análisis de contenido
Authors: Múñiz Carlos , Igartua Juan José , Otero José Antonio
Published: October 2022

Los datos que se presentan en este artículo son el resultado de un análisis de contenido sobre la representación visual de la inmigración a través de las fotografías presentes en los principales diarios españoles de ámbito nacional. Un estudio que es parte de un proyecto de investigación más amplio sobre el tratamiento informativo de la inmigración. A partir de los resultados obtenidos, y tomando la Teoría del Framing como base teórica, se puede afirmar que la cobertura dada a cada actor relacionado con la inmigración (policías, políticos y los propios inmigrantes) es diferente. Igualmente, que existen diferencias entre los periódicos, atendiendo a la línea editorial del diario (progresista frente a conservador) y al modelo de diario (prensa de prestigio frente a sensacionalista) en el tratamiento visual de la inmigración.
Televisión y ficción histórica: Amar en tiempos revueltos
Authors: Chicharro-Merayo María del Mar , Rueda-Laffond José Carlos
Published: October 2022

El presente artículo analiza la serie de ficción Amar en tiempos revueltos, emitida por TVE1. El estudio se organiza a partir de dos perspectivas complementarias. Por un lado, establece varios elementos de referencia para la interpretación de la ficción histórica televisiva y acerca del tratamiento cinematográfico y televisivo de la Guerra Civil Española. Por otro lado, analiza los aspectos de contenido más relevantes presentes en la serie citada, así como la originalidad del tema tratado al insertarse en las coordenadas del culebrón televisivo.
La gestión de la comunicación en situaciones de crisis. El caso de la compañía United Biscuits en la crisis de Fontaneda
Authors: Enrique Ana Mª
Published: October 2022

Cualquier empresa es susceptible de sufrir una crisis. Accidentes, catástrofes naturales o conflictos sociales son acontecimientos, entre otros, que pueden producirse en cualquier sector empresarial que se trate. El acontecimiento, capaz de poner en riesgo la estabilidad de una empresa, va adquirir un protagonismo particular si además es recogido por los medios de comunicación, quienes convierten el asunto en noticia, y la canalizan, para hacerla llegar a la sociedad. El presente artículo se centra en el estudio de un caso concreto, la crisis de Fontaneda. Tratamos de analizar cómo la empresa United Biscuits fue capaz de preveer la crisis y qué papel jugó la comunicación en su gestión.
Ciudadano y Mercado de la Comunicación
Authors: Nieto Tamargo Alfonso
Published: October 2022

Es progresivo el aumento de tiempo que los ciudadanos destinan a la industria de la comunicación y al mercado donde se produce el encuentro entre oferta y demanda de productos y servicios de información y entretenimiento. La acción de los usuarios en la elaboración de contenidos (User generated content –UGC–) de los medios y soportes, puede ser un paso adelante en el largo camino de la participación, lo cual no necesariamente implica cesión del poder de comunicar. ¿Hacia dónde se orienta la concentración de ese poder? Como respuesta, en este trabajo se destaca el poder de los distribuidores de contenidos en el ámbito multinacional. La publicidad digital y el teléfono móvil son dos realidades que en un futuro inmediato reorientarán el mercado de la comunicación.
Consumo de revistas de moda y efectos en la autopercepción del cuerpo de mujeres: un estudio comparado entre España y México desde la Tercera Persona
Authors: Díaz-Soloaga Paloma , Múñiz Carlos , Cáceres-Zapatero Dolores
Published: October 2022

El presente estudio investiga los efectos de la publicidad sobre moda en actitudes y opiniones de las mujeres, así como las posibles consecuencias de la exposición a los estereotipos ofrecidos en los anuncios de las marcas de moda. El estudio se realizó a partir de una muestra compuesta por 884 mujeres: estudiantes, profesoras o trabajadoras de la Universidad Complutense de Madrid, España y del Tecnológico de Monterrey, Campus Monterrey, en México. Se realizó un tratamiento cuantitativo de los datos obtenidos de un cuestionario on line que permitió ofrecer datos comparativos sobre los efectos del consumo publicitario y sus condicionantes culturales.
Aproximación teórica al concepto de prensa femenina
Authors: Menéndez-Menéndez María Isabel
Published: October 2022

El concepto de prensa femenina no ha despertado mucha curiosidad en la literatura especializada, a pesar de que existen importantes retos conceptuales que afectan tanto a la terminología sobre revistas para mujeres como a la tipología existente. La forma de denominarla es en sí misma problemática y, además, no existe unanimidad en la literatura científica sobre su categorización, resultado del desinterés histórico que estas publicaciones han despertado en el ámbito académico. El presente artículo intenta llenar el vacío existente mediante una definición contemporánea de la prensa dirigida a mujeres.
Valores sociales en los spots publicitarios de bebidas emitidos en España en el 2006
Authors: Rausell-Kóster Claudia , Espinar-Ruiz Eva , González-Díaz Cristina , Ortiz-Díaz-Guerra Jesús
Published: October 2022

El objetivo principal de este artículo es señalar los valores sociales presentes en los spots de bebidas emitidos por televisión, en España, durante el año 2006. Se estudian los valores sociales que transmiten los anuncios al margen de su función comercial. En total, se han analizado 191 spots; para los que se detallan los valores atribuidos al producto y al consumidor. La salud, la juventud, la importancia de las relaciones sociales o de construirse una personalidad genuina son algunos de los principales valores e ideales transmitidos a través de los spots sometidos a estudio.
Las profecías son noticia. El uso del futuro en la información televisiva española sobre la crisis de Irak (24 de febrero-20 de marzo 2003).
Authors: Paz María Antonia , Montero Julio
Published: October 2022

Este artículo analiza el recurso a la anticipación del futuro en la cobertura informativa que las cadenas generalistas de televisión españolas hicieron de la crisis de Irak hasta el estallido de la guerra (24 de febrero al 20 de marzo de 2003). Se realiza un análisis cuantitativo y cualitativo de los informativos de prime time de la cadena pública TVE 1 y de dos cadenas privadas, Telecinco y Antena 3. Se analiza el estilo, fuentes y consecuencias que estas referencias sobre lo venidero tuvieron en el modo de presentar la crisis en general. Se mostrará cómo utiliza el periodismo televisivo, en este período y sobre este tema, los presagios y cómo muchos de ellos fueron especulaciones sin base real. Su papel, en algunos casos, fue mantener el interés por el tema con un tono sensacionalista. En otros, adelantaba la guerra como única salida de la crisis.
Rutinas, valores y condicionantes en la producción de la noticia: el testimonio de cuatro directores de medios informativos en Monterrey, México.
Authors: Frankenberg Lorena , Lozano-Rendón José Carlos
Published: October 2022

En respuesta a la necesidad de contar con mayor información y comprensión de los condicionantes que se presentan en la producción de las noticias en Iberoamérica, este trabajo, presenta los testimonios de cuatro comunicadores de Monterrey, México, que ocuparon puestos directivos en medios informativos impresos y electrónicos en la década de los ochenta. A través de entrevistas en profundidad, el estudio ofrece evidencias sobre los complejos procesos de negociación y grados de autonomía de directivos y conductores de televisión frente a los intereses económicos e ideológicos de los dueños de los medios y de la élite local en el poder. Asimismo, permite identificar las principales rutinas de trabajo e influencias individuales que moldean e inciden en los contenidos noticiosos locales.
Primeros pasos de la biografía como género periodístico en España: tipología y características de los textos biográficos en "La Ilustración. Periódico Universal"
Authors: Gómez Baceiredo Beatriz
Published: October 2022

La biografía como género histórico-literario se introduce en la prensa española de forma habitual en las revistas ilustradas del siglo XIX. En ellas comienza su transformación en género periodístico al empezar a responder a una finalidad informativa y a retratar personajes de actualidad. La revista más significativa en este cambio fue La Ilustración. Periódico Universal (1849-1857), ya que fue la pionera en publicar de modo habitual biografías según parámetros informativos y no sólo didácticos. Por medio del análisis y clasificación de sus textos biográficos, este artículo pretende contribuir al estudio de los orígenes de uno de los géneros del periodismo literario con más permanencia en la prensa, pero menos investigado.
The Role of the Media Agenda in a Context of Political Polarization
Authors: González Juan Jesús , Novo Amparo
Published: October 2022

This article addresses the role of the media agenda in the context of political polarization that has predominated in Spain over the last decade. Starting from a first hypothesis regarding the relationship between political polarization and the median voter, the article focuses not only on the ability of the media to impose and manage a specific thematic agenda, obsessively concentrated on terrorism, but also to make the government responsible for the subjects on the agenda, as can be seen from the dominant framing of terrorism:“weakness and concession”.
Factores socioculturales y personales relacionados con el mensaje mediático del culto al cuerpo influyentes en el bienestar de los jóvenes
Authors: Carrillo Durán María Victoria , Sánchez Hernández María F. , Jiménez-Morales Mónika
Published: October 2022

Este trabajo estudia los factores personales y socioculturales relacionados con el culto al cuerpo que pueden influir en el bienestar de los jóvenes. Se pretende agruparlos en dimensiones de influencia y profundizar en el papel de los medios de comunicación y sus mensajes, como elementos también relacionados con el culto al cuerpo. Se ha realizado un análisis multivariable con una muestra de 452 jóvenes y se han obtenido tres dimensiones socioculturales de influencia: “la dimensión social y personal”, “la sociocultural mediática” y “la de imágenes de culto al cuerpo”. Las diferencias en cuanto a su valoración difieren de forma significativa para hombres y mujeres.
Historia de la telenovela en España: aprendizaje, ensayo y apropiación de un género
Authors: Chicharro Merayo María del Mar
Published: October 2022

En la actualidad, la telenovela es una fórmula con una presencia institucionalizada en las parrillas televisivas, y que estructura importantes formatos de producción nacional. De ahí que el presente trabajo reflexione sobre la evolución de este género en el caso español. Tomando como punto de partida la emisión de telenovelas latinoamericanas, se señalarán las diferentes etapas en su desarrollo hasta su redefinición como modelo propio. Es así como se profundizará en los procesos y los recursos a través de los que se ha adaptado al público nacional.
Identificación y especularidad en los espectadores de violencia en televisión: una reconstrucción a partir del discurso.
Authors: Fernández Villanueva Concepción , Revilla Castro Juan Carlos , Domínguez Bilbao Roberto
Published: October 2022

Numerosos autores han vinculado la experiencia de ver violencia en televisión con procesos de identificación. La investigación ha descubierto dimensiones que no recogen con precisión la experiencia peculiar de los espectadores. El objetivo de este trabajo es reconstruir la noción de identificación a partir del discurso. Se analizaron ocho grupos focales con visionado de fragmentos de programas con violencia real o ficticia. Los resultados muestran que la identificación está conectada a la especularidad, la posibilidad de experimentar la misma emoción e impacto de los personajes, según la similitud o preferencia de los espectadores. Por último, se discuten las implicaciones sobre los efectos de la violencia en televisión
Líderes de opinión en Colombia, Venezuela e Irán. El caso de los 20 usuarios más vistos en Twitter
Authors: Said Hung Elías , Arcila Calderón Carlos
Published: October 2022

El presente trabajo tiene como objetivo exponer los principales resultados generados a partir del proyecto ¨Participación y relaciones sociales desde los líderes de opinión online de Twitter en Colombia, Venezuela e Irán¨, como parte de la línea de investigación de los autores. La hipótesis inicial de este trabajo es que el auge de las redes sociales virtuales está contribuyendo al fortalecimiento del modelo de flujo de comunicación de Klaus Jensen , y la formación de nuevos líderes de opinión. En este artículo, además de confirmarse el modelo de flujo de comunicación propuesto por Jensen, podemos ver cómo la formación de nuevos líderes de opinión online parece estar condicionada por aspectos ajenos a los avances de las Tecnologías de la Información y la Comunicación (TIC).
Key issues to understand the controversy surrounding the economic support of Spanish public television
Authors: Muñoz Saldaña Mercedes
Published: October 2022

El régimen jurídico de la televisión en España continúa siendo motivo de controversia. En la actualidad, la Comisión examina la polémica financiación de RTVE, aprobada en septiembre de 2009, y su compatibiliad con el Derecho Comunitario. Sin embargo, al importante problema de la financiación de la televisión pública subyace otro, más amplio, que afecta al régimen jurídico de la televisión en general: su definición, atribución de funciones, organización y control. Este estudio pretende enmarcar el debate puntual sobre la financiación de la televisión pública en algunas cuestiones de fondo que afectan a la regulación televisiva en España
Analysis of the image of immigration in prime time television fiction
Authors: Igartua Juan José , Barrios Isabel , Ortega Félix
Published: October 2022

This article presents the results of a research study into the image of immigration as presented in television fiction, taking Cultivation Theory as a reference. Content analysis was performed on a representative sample of prime-time fictional programming broadcast in 2010 on six television channels. Results show that immigrant characters are under-represented and their construction is based on negative stereotypes. These results are discussed in relation to the role of television fiction in reducing prejudice.
ARTE – problems of creating a European TV Intercultural aspects at micro, meso and macro level at the European Culture Channel Arte
Authors: Rothenberger Liane
Published: October 2022

In communication science, the question of Europeanisation as well as a theory of interculturalism and multilingualism in the broader context of a ‘European identity’ has long been raised and discussed. Furthermore, empirical research has been searching for adequate methods to find an answer to this question so as to indicate whether the EU media landscape is coming closer together or drifting further apart. The European Culture Channel Arte started broadcasting in 1992. Since then, German and French TV editors have learned from each other how to produce formats appropriate for recipients of both nationalities or even a European audience. This article discusses possible changes towards Europeanisation through rapprochement and convergency exemplified by the French-German culture magazine programme Metropolis as well as by a diachronic scrutiny of changes in Arte’s general programming structure. Organisational theory and intercultural media analysis at micro, meso and macro level are employed as theoretical foundation.
Internal pluralism in the governance of public service broadcasters in Spain and the role of social groups and professionals. The case of RTVE
Authors: Fernández-Alonso Isabel , Fernández-Viso Ana
Published: October 2022

This paper examines internal pluralism in the governance of public service broadcasters in Spain, a dimension of pluralism on which very little research has been done in this country. In particular, it analyses the role played by social groups and professionals in the management structures of Spanish public service broadcasters through their participation in the advisory councils and professional councils of such media. Because of its importance, the case of RTVE is discussed at length.
Sobre la experiencia laboral de los periodistas migrantes en un contexto de desregulación: entre la precariedad y la democratización del campo mediático
Authors: Ferrández-Ferrer Alicia
Published: October 2022

Este artículo pretende arrojar alguna luz sobre la tímida incorporación de periodistas de origen migrante en medios de comunicación españoles, analizando no solo las dificultades de acceso al empleo y las precarias condiciones laborales, sino también la lucha por alcanzar la visibilidad y el reconocimiento como profesionales de la comunicación. La inclusión de estos periodistas debe ser enmarcada en un contexto altamente desfavorable para el ejercicio de la profesión, caracterizada por una desregulación crónica. El estudio de la inclusión laboral de los periodistas migrantes permite ir más allá de la cuestión laboral para adentrarse en el debate sobre las posibilidades de desarrollo de una esfera pública que dé cuenta de la sociedad multicultural en que vivimos. Así, la cuestión de fondo que subyace en el análisis de las posibilidades de empleo para este colectivo es la democratización del campo mediático nacional.
Análisis comparativo de la programación infantil y juvenil de La 2 de TVE y la RTP2 de Portugal
Authors: Román Mercedes , Fernández Erika
Published: October 2022

El artículo presenta la realidad de dos televisiones de servicio público en el ámbito europeo. Se investiga la programación de los dos segundos canales de España y Portugal. A través del estudio de la parrilla se comparan los principios por los que se rigen La 2 de Televisión Española y la segunda cadena de la Televisão Pública Portuguesa, la RTP2. El análisis se centra en los contenidos infantiles y juveniles. Los resultados encontrados demuestran que en ambos países se da preferencia al público infantil sobre el juvenil, con el que tienen una deuda pendiente en materia de compromiso y mejora
Identification of barriers and motivations in the circulation of audiovisual media contents in the Lusophone space: communication, interculturality, citizenship, and interactivity
Authors: Ledo-Andión Margarita , Castelló-Mayo Enrique
Published: October 2022

This research article analyses the main barriers and motivations in the understanding and acceptance of Galician audiovisual media products by a sample of consumers located in different areas of the Lusophone space, according to the new circulation and consumption modes of audiovisual products. To this end, we examined the influence of the cultural codifiers involved in the acceptance of audiovisual contents by certain communities which, despite of being geographically dispersed, share cultural identity elements. In addition, we analysed the role of formal and linguistic variables in the reception of audiovisual content.
Filming History: Billy Wilder and the Cold War
Authors: Peláz-López José-Vidal
Published: October 2022

This article reflects upon the vision of history contained in the work of cinematographer Billy Wilder. From this angle his entire filmography will be reviewed, focussing specifically on the interpretation of the Cold War in One, Two, Three, (1961). Using Berlin as a backdrop, Wilder ridicules the confrontation between East and West offering a sharp, intelligent perspective on the international relations of the era. Panned by audiences at the time –the premiere coinciding with the raising of the Berlin Wall– its devastating vision of communism proved prophetic in light of the events of 1989.
Narrativas transmediáticas en España: cuatro ficciones en busca de un destino cross-media
Authors: Scolari Carlos Alberto , Jiménez Manel , Guerrero Mar
Published: October 2022

Durante casi una década las narrativas transmediáticas han formado parte de la agenda de los estudios de medios, con frecuencia desde perspectivas económicas y sociológicas, alejadas de cualquier análisis textual de la materia. Este artículo, basado en la tradición semiótica y narratológica, analiza cuatro producciones transmediáticas de ficción producidas en España: Las tres mellizas, Infidels, Serrallonga y Águila Roja. Tras una primera parte dedicada al corpus teórico del trabajo, las tres secciones siguientes están centradas ofrecen una primera exploración de un panorama desigual, necesitado de nuevos conceptos y taxonomías que ayuden a una mayor comprensión del fenómeno transmediático.
Alternative media in a digital era: Comparing news and information use among activists in the United States and Latin America
Authors: Harlow Summer , Harp Dustin
Published: October 2022

As activists increasingly use the Internet to bypass traditional media

gatekeepers, disseminate their own messages, and mobilize protests, this study explores how activists in the United States and Latin America view activism in relation to mainstream and alternative media, particularly online media. Results from a quantitative and qualitative survey show activists distrust mainstream, corporate media and most frequently get their news online. Also, despite the digital divide and concerns about corporate control of the Internet, activists were positive about the role of the Internet as an alternative public space for staying informed and for waging activism.
The ‘h-index’ in Communication research in Spain, Portugal and Latin America: Web of Knowledge (WoK), Scopus and Google Scholar Metrics
Authors: Túñez-López Miguel
Published: October 2022

The h-index is a research impact and productivity indicator proposed by Hirsch (USA, 2005) and adopted by WoK and Scopus. However, it was not recognised in Communication until Google entered into the field of bibliometry in 2012 by introducing h-impact lists of scientific journals and h-index on scholars’ profiles. This article compares the h-index and the impact factor, identifies the context indicators (g, m, h5, i10), tries to define a reference hR index for the Communication field and analyses the h-impact of journals in this field in the Ibero-American region.
The sports journalists up against the communication model of football clubs in Spain: the case of Real Madrid CF in the 2011-2012 season
Authors: Olabe-Sánchez Fernando
Published: October 2022

Football clubs are benchmark sports organisations for public opinion and society that have become official sources for the media. Communications management at the Communications departments of football clubs is crucial for sports journalists, as it determines both the quantity and the relevancy of the information produced, which is

required and demanded by the media. This paper analyses the sports journalists’ perception of the Real Madrid CF communication model during the 2011-2012 season and their positioning within the information ecosystem that has been developed by this organisation to keep in contact with its strategic target audience.
The Representation of Women’s Roles in Television Series in Spain. Analysis of the Basque and Catalan Cases
Authors: Tous-Rovirosa Anna , Meso-Ayerdi Koldobica , Simelio-Sola Nuria
Published: October 2022

The comparison of six Spanish television dramas has enabled us to

analyse the role of women in these fictional products. In the series analysed there is a persistence of males playing the leading roles, as well as a reiteration of female stereotypes. In the case of the Catalan television dramas on TVC (El cor de la ciutat, Ventdelplà and Infidels) a more positive treatment of femininity could be observed in the series dealing with social customs. In the Basque productions on EITB (Goenkale, Martin and Mi querido Klikowsky) there is a perpetuation of the cliché of the Basque woman as being strong and capable of managing her home and family, as well as of her feelings.
Creation or translation? Bilingual campaigns in Basque advertising agencies
Authors: Garai-Artetxe Estitxu , Nerekan-Umaran Amaia
Published: October 2022

Scientific research to date has not focused on the issue of bilingual

advertising creation. As a contribution to this line of research, this article uses a specific sociolinguistic approach, taking the Basque country as its model. Thus, using semi-structured in-depth interviews, it describes the internal processes that major advertising agencies follow in order to create advertisements in two official Languages, Basque and Spanish. The study highlights the fact that the creation process is primarily in Spanish, adapting to Basque at a later date, a fact which has repercussions on the effectiveness of the campaigns in the second language. The main conclusion shows a need to define and design a prototype model of bilingual development, which at the present time is nonexistent.
"Hispania, la leyenda": The Myth of Viriatus’ Struggle Transfigured for Television
Authors: Cueto-Asín Elena , George Jr, David R.
Published: October 2022

“Hispania, la leyenda” is the first Spanish attempt to represent on screen the Roman occupation of the Iberian Peninsula and the resistance led by Viriatus. This paper analyzes the TV series in terms of two key features that define it as a historical recreation that repackages the foundational myth as an adventure story with patriotic overtones: 1) the appropriation of a key figure in Portuguese culture to build a notion of Hispanic identity; and 2) the analogy with the Napoleonic occupation and War of Independence, amply evoked in the film and television of the dictatorship and early democracy as well as in the productions made for the recent bicentennial commemorations.
Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market
Authors: Benavides Cristóbal , Van-Weezel Aldo
Published: October 2022

Engagement is now a necessity for marketers in need to reach their customers. This paper studies how nine different experiences are related to the advertising effectiveness of magazines. The results of a regression model show that seven of them are statistically significant predictors of advertising effectiveness. On the one hand, when readers experience content that they can talk about and share, makes them part of a community, inspire their lives and gives them a timeout of daily routine, then the advertising those magazines is more effective. On the other hand, when readers experience unreliable ads and an overload of them, advertising effectiveness is negatively affected. The findings are relevant for further studies on media experiences and its effects on advertising and also for magazine publishers who need to strength selling arguments in times of high media competition and cornucopia of content.
Framing as a tool for mediatic diplomacy analysis: study of George W. Bush’s political discourse in the “War on Terror”
Authors: Azpíroz María Luisa
Published: October 2022

Public diplomacy is an international political communication activity

to which States and other organizations resort in order to achieve political objectives abroad and to establish positive relations with foreign publics. It is an activity that has evolved to adapt to the new global context, adding new characteristics and giving place to the so-called “new public diplomacy”. One of the different variants of public diplomacy is mediatic diplomacy, whose end is to get the public diplomacy’s message transmitted by institutional media or to get a positive coverage by foreign media. This article proposes a specific process to apply the framing theory as a tool for political discourse analysis, an essential element of mediatic diplomacy. The process is applied to George W. Bush’s political discourse during the first months of the “War on Terror”.
A Comparative Study of Presentational Formats
Authors: Gümüş Agah , Ozad Bahire
Published: October 2022

As early as 1970, Ivan Illich predicted that in the future, there would be a move towards ‘deschooling society’. At the outset of the new millennium, explosion in the production of information ignited a need for the shift from the significance of having ‘what’ to ‘what to do’ with the information. Indeed, developments in communication technologies not only facilitated and expedited reaching information but also enabled and ensured learning outside the schools - lifelong learning. After schooling, adults learn most of what they know from the media. The present paper challenges the adaptation of technology by media for raising awareness and learning the current issues and suggests that technology, indeed, should be used in media and education, however, after being challenged. This study challenges the use of technology for receiving information. It presents the results of bicommunal research conducted in Cyprus upon the already existing and suggested presentational formats. The present study sets out to explore attitude of the tertiary students towards already existing and alternative media sources used for receiving the news. It is suggested that rather than adopting ‘what is given’ by the technology, if media education challenges and suggests new forms for presentation of the information, this will facilitate learning, particularly learning from the media, which is the main source of information for masses after formal schooling.
The evolution of Dircom: from communication manager to reputation strategist
Authors: Casado-Molina Ana María , Méndiz-Noguero Alfonso , Peláez-Sánchez José Ignacio
Published: October 2022

This paper has two objectives. First, it attempts to show the evolution

of companies in the management of intangibles: brand, communication, CSR, etc. Furthermore, it aims to define the current framework of corporate reputation. In the development of the paper, in addition to literature sources, in-depth interviews have been used with executives of pioneer companies in the implementation of corporate reputation. Interviews were also directed specifically towards experts in the management of intangibles. The conclusion is that a holistic management of intangibles is now necessary and proposes an evolution of the Dircom towards a new role: Chief Communication and Reputation Officer or Chief Reputation Officer, as a corporate reputation strategist.
Drawing attention to institutional communication soft tools: the case of lipdubs
Authors: Díaz-Méndez Monserrat
Published: October 2022

Communication is widely accepted as central to the construction of

institutional image and organizational culture. In this sense, new technologies are playing a significant role in the development of new institutional communication (IC) instruments which contribute to the achievement of these IC objectives. Some of these tools are sometimes deemed soft instruments because they are supposed to require little involvement of the institution board. However, institutional image is such a sensitive asset that soft instruments may entail serious consequences for institutions. This paper aims at directing attention to the relevance of these tools by describing their implications. In so doing, we address institutional videos known as lipdubs.
Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability
Authors: Villagra Nuria , López Belén
Published: October 2022

New social demands require responsible behavior of companies. This

phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand and values, including the vision and mission associated with the brand. Using a sample of 10 companies, this study is based on a qualitative analysis study of identity issues related to responsibility and sustainability which are part of the corporate communication message. The results show that brands develop similar discourses in order to exhibit the identity. Only a few of these companies define their strategic positioning on ethical issues.
At the heart of celebrity: celebrities’ children and their rights in the media
Authors: Marôpo Lidia , Jorge Ana
Published: October 2022

Based on a comparative analysis of celebrity magazines in Portugal and Brazil, this article analyses the representation of children of celebrities. Those magazines privilege an extreme personalisation of the stories and a strong valuation of the photographic image, representing children as a source of happiness and affection within the family. Nonetheless, drawing on celebrity studies and on children’s rights and their implications for journalism, we concluded that this positive representation frequently collides with the children’s rights to privacy, to be protected from public embarrassment and to be heard in the issues that affect them.
Advertising self-regulation. A comparative analysis between the United Kingdom and Spain
Authors: Perelló-Oliver Salvador , Muela-Molina Clara
Published: October 2022

Based on the criteria and parameters considered decisive by the European Union for an effective self-regulation model in advertising, this work carries out a comparative analysis between the advertising self-regulation systems in the United Kingdom and Spain. Setting the British system as a benchmark due to its effectiveness, the main objective of the study is to identify the strengths and weaknesses of the Spanish system in terms of independence, effectiveness, funding and coverage. In line with the best practice model and in view of the results obtained, certain improvement tools are proposed within a framework of an independent and proactive body.
The Homogeneity Process in the Online Media Agenda. A Comparative Analysis of Spanish and Foreign Online Media
Authors: Odriozola-Chéné Javier , Llorca-Abad Germán
Published: October 2022

The research compares the thematic distribution between Spanish online media agenda and a sample of international mainstream online media on the headlines of their front pages. Through a longitudinal content analysis, carried out over two years, the study explores the news selection and hierarchization process to verify the thematic homogeneity between both agendas. The analysis of Spanish online media agenda also shows its reliance on wire material. This reliance is not restricted to international news. This also affects the domestic news. The study is part of the research project "Evolution of the online media in the context of convergence: message analysis" (CSO2009-13713-C05-04-subprograma SOCI-).
Community building in the digital age: Dynamics of online sports discussion
Authors: Lopez-Gonzalez Hibai , Guerrero-Solé Frederic , Larrea Olatz
Published: October 2022

Marca Community is arguably one of the most popular online sports communities in Spain with over 400,000 members. In its forum, users can comment on the news published by the sport-based newspapers Marca while interacting with other members. Drawing on the existing literature on virtual communities, this study empirically examines the engagement in online discussion in order to determine the degree of “community building” promoted by the members. We propose a methodological approach taking under consideration the singularities of the sports fans and of the online conversation. A structural analysis focusing on the user interaction was conducted over the members (N=4,967) who posted comments in 8 selected articles. The findings suggest that Marca Community is a non-hierarchical liquid network wherein members participate in an equal footing.
Personality in interaction: how the Big Five relate to the reception of interactive narratives
Authors: Soto-Sanfiel María T. , Aymerich-Franch Laura , Romero Estrella
Published: October 2022

In this study, we explore how users’ personalities affect their responses to interactive narratives. In particular, we analyze the relationship between personality traits and relevant variables in narrative reception: identification with characters, enjoyment, self-perceived physiological sensations, emotional experience and content. Experimental participants (N=310) answered the NEO- FFI personality questionnaire and watched a movie in one of four experimental conditions that combined modality (interactive vs. linear) and content (happy vs. tragic end). Results suggest that personality traits influence users’ responses to fiction and interactivity.
The impact of SMS messages on young people’s participation in recycling campaigns
Authors: Buil-Cosiales Pilar , Roger-Loppacher Olga , Marimon Frederic
Published: October 2022

Waste has become a real problem in developed countries; in Spain, municipal waste generated is higher than the European average. To encourage real change in citizens’ behaviour in order to achieve a more environmentally friendly society is essential for real sustainable development. The aim of this article is to investigate the effectiveness of workshops and text messages in promoting aluminum recycling among adolescents through quantitative and qualitative investigations, specifically focus groups and questionnaires to young people between 14 and 18 years old. The conclusions of this study provide elements of information that are of interest of those involved in the management of environmental information, and particularly in the designing of communication campaigns to promote recycling among young people more effectively.
Gender representations in East Asian advertising: Hong Kong, Japan, and Shouth Korea
Authors: Prieler Michael , Ivanov Alex , Hagiwara Shigeru
Published: October 2022

Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representations in Confucian societies, particularly from a comparative perspective. This study compares the representation of males and females in 1,694 television advertisements from Hong Kong, Japan, and South Korea. It uncovers stereotypical gender representations related to age (females were predominantly young, males were middleaged), clothing/nudity (females were more suggestively dressed, males were fully clothed), work (females were depicted more often at home, males were typically depicted in the workplace), authority (males were used for voiceovers more than females, with males being the so-called “voice of authority”), and beauty (more females than males advertised for the cosmetics/toiletries product category). Overall, gender representations were highly stereotypical in all three cultures, which may be due to a shared common cultural background based on Confucianism. In terms of the degree of gender stereotyping, Hong Kong was more gender-egalitarian than Japan and South Korea; this finding is consistent with results from Project Globe’s gender egalitarianism index and the Gender-related Development Index (GDI) by the United Nations, but not with Hofstede’s masculinity index. These results suggest a relationship between gender representations and some gender indices. Finally, this article discusses the possible effects of stereotypical gender representations on audiences in relation to social cognitive and cultivation theories.
Publicidad ilícita en la mira: las denuncias como mecanismo de control
Authors: Chalá Priscila
Published: October 2022

A través del análisis cuantitativo, en esta investigación se estudian las denuncias receptadas por el Observatorio de la Imagen de las Mujeres durante el período 1999-2009. Con el objetivo de conocer la evolución de los contenidos denunciados que, en el marco del artículo 3 de la Ley General de Publicidad, han sido catalogados como publicidad ilícita, se han examinado 10 informes. Los resultados muestran que en el panorama publicitario español, el uso del estereotipo mujer objeto deja de ser un elemento recurrente, no obstante, el sexismo aún mantiene su presencia mediante otros criterios que también motivan las denuncias.
Disability in the Spanish press: from the paradigm of rehabilitation to the paradigm of personal autonomy
Authors: Iáñez-Domínguez Antonio , González-Luna Borja
Published: October 2022

We analysed discourse produced in the Spanish press on a number of issues relating to disability (accessibility, education, employment, sport and institutionalisation). The aim was to identify the underlying paradigm: that of rehabilitation or personal autonomy. The analysis was based on 435 units of analysis including news, editorials, opinion articles, reports and letters to the editor, selected from two national newspapers (ABC and El País) published between 1978 and 2012. Discourses generally evolved from reflecting a medical-rehabilitation concept of disability to a more social perspective on disability. It was necessary, however, to examine discourses and practices in different domains separately, as this evolution was not reflected in equal measure in all of them.
Does Basque Have a Future? Implications of Hegemonic Languages for Audiovisual Consumption by Adolescents
Authors: Fernández-de- Arroyabe-Olartua Ainhoa , Eguskiza-Sesumaga Leyre
Published: October 2022

This article analyses the consumption of audiovisual content in the Basque language by adolescents in the Basque province of Gipuzkoa and the influence of hegemonic languages on two levels: Spanish as the dominant language in a bilingual society, in which linguistic competence in Basque does not translate into its use; and an audiovisual industry in which English and Spanish are the dominant languages. For this study, surveys were completed by 2,426 students in the compulsory secondary school system (ages 12 -16) enrolled in either the “Model B” language stream (half in Basque and half in Spanish) or the “Model D” language stream (Basque as the language of instruction) at 60 schools across the province. Cluster sampling was used, stratified with proportional allocation in order to obtain data on the seven regions of Gipuzkoa. Audiovisual consumption was examined mainly in five significant areas: cinema, television, news, sports and the Internet. Special attention was also given to the use of subtitles when viewing fiction content. The study found that adolescents in Gipuzkoa consume audiovisual content mainly in Spanish, although not all to the same degree, as there is considerable variation between regions. Affectivity in relation to the language is a key aspect for interpreting the results of this research.
Predictors of credibility of online media in the Spanish polarized media system
Authors: Llamero Lluïsa , Fenoll Vicent , Domingo David
Published: October 2022

Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses... This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclusion of links to primary sources as the most significant predictors of credibility judgements; it also showed that engaged respondents rely on news brand reputation and individual journalists´ reputation and do not take into account ideological affinity with editorial lines of media. Participation in the media did not prove to be relevant in shaping aggregated judgments of credibility.
La racionalidad práctica según Leibniz. Análisis del deterninismo en la elección moral
Authors: Torralba José María
Published: October 2022

An analysis of the particular kind of determinism that is to be found in the moral election according to Leibniz shows the model of practical reason held in his philosophy. The hermeneutical clue used in the article is to make a parallelism between the model of rationality of God’s election to create the best possible world and that of human moral election.
Legitimidad política y participación
Authors: Herrero Montserrat
Published: October 2022

This article analizes the possibilities for a legitimation in contemporary democracies. Grounding in Weber’s tipology in Economy and Society we analyze the models of rational, traditional and charismatic legitimacy as they appear in contamporary thinkers as J. Habermas, C. Schmitt and J. Derrida.
Participación y ser persona
Authors: Wald Berthold
Published: October 2022

In contemporary philosophy there has been a widespread reaction against the cartesian subjective-individualist conception of a person being normative to any understanding of human personality. Looking back to early greek tragedy we find another model such as the objective-participant conception which also dominates the political philosophy of Plato and Aristotle.
Determinación y reflexión
Authors: Vigo Alejandro G.
Published: October 2022

This paper discusses the reception and the influence of the Critique of Judgement. It focuses on the central distinction between both fundamental types of functions in the Faculty of Judgement: the determinant and the reflexive function; it considers also its projection to the constitution of experience developed in the Critique of Pure Reason.
El sujeto ante el espejo. La valencia ontológica de la subjetividad en el criticismo kantiano y su interpretación contemporánea
Authors: Teruel Pedro José
Published: October 2022

The idea of Immortality plays a very important (and often unknown) part in Kantian Criticism. This paper analyses the epistemological value of the second postulate of practical reason and the ontological dimension of this one. The results of this research will allow to value the reception of Kant's Criticism in the contemporary Philosophy of Mind.
Sobre el sentido interno. La reflexión de Leningrado
Authors: Couto-Soares Maria Luísa
Published: October 2022

In 1986 the Russian Woprossy Filosofii published three Kant's Autographs. This paper analyses one of them: the Leningrad Reflection "On the internal sense". This Reflection adds knew arguments to these central topics of the Critique of Pure Reason: space and time and their relation to the constitution of subjectivity.
Las nociones de «Sachverhalt», «Tatsache» y «Sachlage» en el "Tractatus" de Wittgenstein
Authors: Cerezo María
Published: October 2022

In this paper, I develop some reflections on the interpretation of the notion of Sachverhalt in the Tractatus, with a view to show the complexity of the tractarian view and to point out some tensions. I intend to elucidate this notion in the context of its relation to the notions of Tatsache and Sachlage, and in its relation to the two main theories of the Tractatus, the truth-functions theory and the picture theory. I hope that this elucidation sheds some light on a possible comparison between Wittgenstein's and Husserl's views and I point out some suggestions in this sense in the last part of the paper.
El hombre "bajo todo aspecto pensable". La antropología de Josef Pieper
Authors: Franck Juan Francisco
Published: October 2022

Pieper’s originality and interest in contemporary thought are to be found above all in his having revitalized precious insights about the true being of man contained in classical wisdom. The structure of the philosophical act and the human spirit share a fundamental characteristic, that both are open to the whole of being. Thus, Pieper suggests that authentic philosohizing must consider all aspects of a question, including theological ones.
La legitimidad de la metafísica: el legado de Kant a Peirce, y el de Peirce a la filosofía de nuestros días
Authors: Haack Susan
Published: October 2022

Peirce’s response to the anti-metaphysical positivism of his day draws on Kant’s response to Hume, but moves beyond it, being thus a valuable resource, especially in our own post-Logical Positivist era. (Part of) Kant’s legacy to Peirce was a lasting conviction that metaphysics need not be the hopelessly "airy science" Hume had pooh-poohed, but could and should become a legitimate and valuable area of investigation. (Part of) Peirce's legacy to philosophy today is a distinctively plausible post-Kantian reconstruction of how this might be achieved.