ADOPTION OF MANAGEMENT DECISIONS AT THE ENTERPRISE
Authors:   State University of Telecommunications, Parii Liudmyla , Kubrak Alina ,   State University of Telecommunications
Published: June 2023

The article examines the theoretical aspects of management as a process of making organizational and managerial decisions, diagnoses the processes of the effectiveness of managerial decisions, and provides suggestions for improving the process of making managerial decisions in modern companies. Making managerial decisions is an important component of the successful operation of the enterprise. The importance of this is that managing an enterprise is a complex and changing process in which decisions must be made constantly to achieve the organization’s goals and ensure its success. In modern business conditions, one of the important problems is ensuring the sustainable development of the economy at different levels of the hierarchy – state, regional, enterprises. The main reasons for the importance of management decision-making at the enterprise are, in particular: variability of operating conditions: markets, competition, technologies and the business environment are constantly changing, so enterprises must adapt to these changes and make appropriate decisions. The need to optimize costs: making the right decisions about the use of resources helps to reduce the costs of the enterprise and increase its profits. Solving such a problem requires adequate managerial decisions. An important stage of the influence of management decisions on the development of the enterprise is the justification of goals and objectives. The latter are not unambiguous, but depend on a set of objective factors: the ability of management personnel to form opportunities and manage them; enterprise life cycles; readiness of the management team to make changes and take risks; formed actual potential of enterprises. Increasing the efficiency of operations, as it helps the enterprise to increase the efficiency of its operations, to ensure the fulfillment of tasks and achievement of strategic goals. Risk management helps the enterprise to restore its activities after crisis situations and reduce the risks of unsuccessful activities. Increasing competitiveness helps the enterprise to increase its level of competitiveness in the market, attract new customers and retain existing ones. Business development: making managerial decisions helps the enterprise to develop and increase its scope of activity, expand the range of products and services and occupy new markets. Reputation maintenance helps the company maintain its reputation among customers, partners and em- ployees, which is very important for successful operations on a long-term basis. Therefore, the relevance of management decisionmaking at the enterprise is that it is a necessary element of managing the enterprise’s activities, which helps to ensure its stability, development and competitiveness in the market. Making managerial decisions at the enterprise is an important element of business development. In order for the enterprise to develop, it is necessary to make decisions regarding the development strategy, financial management, marketing, and innovation.