bluuebunny/crossref_metadata_2025 huggingface dataset:
THE NEXUS BETWEEN DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION OF APPAREL ITEMS – A MULTI-REGRESSION APPROACH
Authors:   Bahria Business School, Bahria University, Karachi, Pakistan, Ali Sehrish Qasim , Khan Ayesha ,   Bahria Business School, Bahria University, Karachi, Pakistan, Idrees Muhammad Abdullah ,   Denning Business School, Karachi, Pakistan
Published: February 2023

This research investigates the impact of digital marketing on consumer purchase intention of apparel items. The main purpose of the research is to analyze the implication of digital marketing in consumer purchase intention & to find out that the willingness to purchase apparel items. Due to globalization the shifting marketing trends are getting digitalized. With this digital marketing online purchase got a boost especially among the young generation. The study holds much significance for the consumer attitude to determine the main factors influencing for digital marketing on the consumer purchase intention, to retain the customer by providing information of apparels items to keep them satisfy and to make them trustworthy. A non-probability convenience sampling technique used to collect data. Questionnaire instrument was used to collect data. A correlation and regression used to analyze the relationship between the variables. The overall model extended successfully explained the effect of the predictors on willingness to purchase apparel items. These factors individually and together predict on willingness to purchase apparel items. Keywords: Consumer Attitude, Price, Social Media, Advertisment, Website Quality, Purchase Intention
A SYSTEMATIC LITERATURE REVIEW ON ORGANIZATIONAL PERFORMANCE IN GLOBAL HIGHER EDUCATION: AN AFFINITY DIAGRAM APPROACH
Authors:   School of Technology Management and Logistics, Universiti Utara Malaysia, Malaysia, Iqbal Shahzaf , Ashfaq Tahir ,   School of Business Management, Universiti Utara Malaysia, Malaysia, Taib Che Azlan Bin ,   School of Technology Management and Logistics, Universiti Utara Malaysia, Malaysia
Published: February 2023

The present study aims to examine how organizational performance has been operationalized in previous studies and to identify the most predominant areas of organizational performance in a global higher education context. The current study used two approaches: first, a PRISMA approach was applied for the systematic identification, screening, and selection of eligible articles; subsequently, eligible articles were reviewed to identify key areas and dimensions of organizational performance. Second, an affinity diagram was used to organize the resulting dimensions into various groups. The systematic review of the literature reveals how previous researchers have perceived organizational performance and further proposed 15 areas of organizational performance in the context of global higher education for the future direction of researchers. The study is restricted to 36 articles retrieved from four databases, including Scopus, Emerald Insight, ProQuest, and Google Scholar, from 2015 to 2022. This study contributes to current knowledge of higher education by revealing key areas for organizational performance; however, emerging areas need to be verified empirically before being generalized throughout the world. Keywords: higher education, higher education performance, organizational performance, university performance
PREVALENCE OF UNDERWEIGHT AND OBESITY AMONG WOMEN AND IMPACT ON FERTILITY: A CASE OF PAKISTAN
Authors:   Department of Economics, The Islamia University of Bahawalpur, Pakistan, Soharwardi Mariam Abbas , Sarwar Javeria ,   Department of Economics, Lahore College for Women University Pakistan, Hussain Ejaz ,   Department of Economics, The Islamia University of Bahawalpur, Pakistan
Published: February 2023

The increasing rate of fertility is a big problem in developing countries. In Pakistan, this trend is quite different in provinces. The objective of this study is to identify the social, economic, and demographic determinants of fertility in Pakistan and how underweight and obesity effects it. In this study fertility rate of women in Pakistan has been measured through the total number of children ever born per woman. Data has been collected from the Demographic Health Survey of Pakistan and segregated into Punjab, Sindh, Baluchistan, FATA, and KPK. Women’s Body Mass index is used to find out the prevalence of underweight and obesity. The results showed that socioeconomic determinants of women's fertility have been showing different effects on fertility in different provinces of Pakistan. Women's education harms women's fertility in Pakistan. A negative effect of husbands' education on women's fertility has been revealed in Pakistan. In Pakistan, women's fertility has increased by not using contraceptives in Sindh and Balochistan. Husband's age has also been proven to have a positive effect on women's fertility in KPK and Punjab. The husband's desire not to have more children harms women's lives in Punjab as compared to other provinces. Women's employment before marriage has also been found to have a positive relationship with women's fertility in Punjab, Sindh, and Balochistan. At the same time, being underweight have negative and obese have a positive impact on fertility in all provinces of Pakistan. Keywords: Fertility, Demographic Health Survey, Provinces, BMI, KPK, FATA.
CONSTRUCTION OF HAPPINESS INDICES: A WAY TO EXPLAIN SUBJECTIVITY OF HAPPINESS
Authors:   Quaid- i- Azam University Islamabad Pakistan, Sharif Fatima , Ahmad Eatzaz ,   Quaid- i- Azam University Islamabad Pakistan, Bhatti Zobia ,   Health Services Academy Islamabad Pakistan
Published: February 2023

Economists have learned not to quantify utility in a direct way, rather to confirm it from behavioural manifestation and that manifestation based on what one perceived from his/her life circumstances. The attitudes of individuals indicate whether they are happy with what they have, for example, with their lives and families. But to interpret happiness in one word or through one phrase can make it more ambiguous. So, in this study we have included several variables that contribute one’s overall level of happiness that was not being included in the previous studies. The happiness constructed in this study through principal component analysis for further empirical analysis. The economics of happiness is one of the emerging areas that not only thriving into economic policy but also for socio economic policies. In this analysis we have explored maximum possible variable that may contribute to one’s happiness not at individual’s levels but also at country’s level. From these variables we have constructed ten happiness indices: family happiness, neighbour happiness, environmental happiness, gender happiness, patriotism happiness, political happiness, religious happiness, life satisfaction and freedom of choice happiness. Key words: Happiness, economic policy, principal component analysis, variables.
EFFECT OF CONSUMER BRAND ENGAGEMENT ON BRAND LOYALTY: CASE OF MOBILE PHONE SERVICES
Authors:   Management Sciences (Marketing) COMSATS University Islamabad, Wah Campus Pakistan, Asghar Hina , Khan Zoya ,   Department of Management Sciences Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi Pakistan, Wali Syed Sikandar ,   Department of Management Sciences, COMSATS University Islamabad, Wah Campus Pakistan
Published: February 2023

The aim of the study is to determine the impact of each of these variables on brand loyalty (BLY) while also examining the drivers of consumer brand engagement (CBE) in the context of consumer involvement (CI), consumer participation (CP), and self-expressive brand (SEB). This study has been conducted in the mobile phone industry. The data were collected through questionnaires from the consumers of mobile phone service users in Pakistan. The online tool were use for the collection of data. The sample size of this study is 340. A quantitative research approach was applied. Smart PLS were used for analysis. The result shows that consumer involvement, consumer participation, and self-expression brands affect differently on CBE dimensions and brand loyalty. Additionally, CBE dimensions mediated the relationship between consumer involvement, consumer participation, self-expression brand, and brand loyalty. Future research and other consequences are discussed. Keywords Consumer brand engagement, consumer involvement, consumer participation, self-expressive brand, loyalty, mobile phone services.
COMMUNITARIAN PERSPECTIVE ON AUTONOMY AND HUMAN IDENTITIES
Authors:   Minhaj University, Lahore Pakistan, Ajmal Abrar , Liaqat Mehwish ,   Department of Education, Minhaj University, Lahore Pakistan, Khalid Adeel ,   Department of English Language and Literature Forman Christian College, Lahore Pakistan
Published: February 2023

Autonomy is an idea originated from that the enlightenment movement and different philosophers viewed it with their perceptions over centuries. Communitarianism is a broad social philosophy which is contrasting with individualism and liberalism in all fields including educational ends. This paper following literature review as research methodology gives the viewpoint of some communitarian and feminist theorists about educational aims and how it is distinct from liberal theory and also counts on personal opinion right through. The middle line progress is advocated that the communitarian educational sighting suppressed individualities but the ‘atomic individual’ trend without communal considerations is also not that could be supported, and combined procession should be devised to approach including autonomy as an aim of education. Keywords: Communitarianism, Aim of Education, Educational Social Philosophy.
ONLINE LEARNING: ISSUES AND OPPORTUNITIES
Authors:   Department of Political Science GC Women University, Sialkot, Pakistan, Mumtaz Tahira , . Rabia ,   Department of Political Science GC Women University, Sialkot, Pakistan, Latif Iqra ,   Department of Political Science GC Women University, Sialkot, Pakistan
Published: February 2023

The purpose of this study is to examine Online learning in light of current definitions, technology, advantages, and challenges, as rapidly becoming an important part of educational programs both in developed and developing countries. Technological innovation has made this possible. Space and time no longer limit the methods of teaching and obtaining new knowledge. New Technology allows us a great deal of flexibility regarding when, where, and how teaching and learning occur. Individuals and groups can benefit from the knowledge that provides flexible learning opportunities. Learning at a distance is one of the fastest-growing disciplines of education, with the potential to significantly impact all aspects of education. The emergence of Internet-based information delivery systems has significantly accentuated the importance of delivery systems. The World Wide Web, in particular, is a result of technological advancement. To respond to the changing requirements of the world, future online learning must be flexible in terms of time and location, with competitive cost and value as well as learner centred. In this research paper, the issues that occurred in online education and their respective countermeasures are examined in detail. Keywords: Online learning, education, literacy, flexibility, web-based information
IMPACT OF COVID-19 LOCKDOWN ON INTERNATIONAL STUDENTS IN MELBOURNE AUSTRALIA
Authors:   Disaster Risk Reduction in Pakistan project, UNDP, Pakistan, Riaz Ansa , Ahmed Aftab ,   Department of Sociology, Quaid-i-Azam University, Islamabad Pakistan, Khan Sanam Ali ,   Development Studies University of Melbourne Australia
Published: February 2023

The study aimed to explore impact of COVID-19 related extended lockdown in Melbourne Australia on international student’s daily lives. Data was collected from 61 international students residing in Melbourne during lockdown and impact was found on their mental, physical, social health, learning (social and peer), and academic performance along with coping strategies used, and any support students received from the Victorian government. A data was collected through using purposive sampling and students from 10 countries participated in this study (51 percent male and 49 percent female). Study findings show that regardless of age, gender, nationality, and mode of study finance (scholarships or self-finance) majority of the students mentioned severe impact of COVID-19 related restrictions particularly lockdown on all dimensions of their lives mentioned above. The highest impact has been found on the academic performance (98 percent) following the mental health (94 percent), physical health (87 percent), social lives (84 percent). Study inquired about the coping strategies students used and results show that studies and use of social media was among the highly used coping methods (70 percent) following face time with family (32 percent) and excessive sleeping (39 percent). While responding to the support received from Victorian government 74 percent students mentioned no support and flagged the assistance required from Australian government in sectors like finances (43 percent), repatriation flights, visa issues (21 percent) and lease agreements (28 percent). Keywords: COVID-19, Lockdown, International Students, Covid-19 Impact, Australia
ANALYZING THE FACTORS FOR LOW QUALITY OF EDUCATION IN PUBLIC SCHOOLS OF ISLAMABAD
Authors:   Pakistan Institute of Development Economics (PIDE)School of Social Sciences, Islamabad, Pakistan, Abdullah Samar , Kalhoro Zulfiqar Ali ,   Pakistan Institute of Development Economics (PIDE)School of Social Sciences, Islamabad, Pakistan
Published: February 2023

The quality of education in the public schools of Pakistan is very low. The focus of the policymakers has always been on the quantity of education and not the quality. The students studying in public schools cannot think critically. They do not have reasoning skills. Many factors lead to low quality education in these schools. Education is being provided free in public schools but of very low quality. I have analyzed the different elements that lead to low-quality education. The issues faced by the teachers and students in these public schools are also examined in this study. A quality education focuses on the whole child—the social, emotional, mental, physical, and cognitive development of each student. It prepares the students for life and not just for testing. A student who gained quality education can imagine things, make judgments and think on his own. The students of the public schools of Islamabad are just good at learning by rote. They cannot think and write on their own. The teachers are teaching by using medieval teaching techniques. The Federal Board of Education remains unable to make policies that ensure quality education in these schools. The system of evaluation followed is obsolete. This study used a qualitative approach to explain the factors responsible for the public schools of Islamabad. The students, who participated in this study, are selected using purposive and convenience sampling techniques. The semi-structured interview technique is used for conducting the interviews of the participants. The methodology used for this research includes interviews with 60 participants from two different public schools in Islamabad city. Field notes were also collected during the course of data collection. The data which is collected through the interviews and field notes are used to make themes. In public schools of Islamabad, the major factors behind the low quality of education are huge class sizes, the obsolete pattern of examination, medieval teaching methodologies, ineffective administration, rote learning, lack of concept building, lack of critical thinking, and incompetent teachers. Keywords: Low-Quality Education, Critical Thinking, Medieval Teaching Techniques, Rote Learning.
Paracoccidioidomycosis differential diagnosis: case series
Authors: Martins Ezequias Batista , Silva Natalia Chilinque Zambão , Ferreira Laura da Cunha , Ronchini Karla Regina Oliveira de Moura , Caetano Daniel Abner Paiva , Vilte Remberto Mauricio de la Cruz Vargas , Martins Ianick Souto , Costa Anielle de Pina , McBenedict Billy , Santos Juliana Arcenio Alves , Machado Carolina Romero , Souza Danyelle Cristina , Vieira Thais de Oliveira , Pinheiro Patrícia Yvonne Maciel
Published: February 2023

Paracoccidioidomycosis is a neglected disease and the most important systemic mycosis in Latin America. This fungal infection is directly linked to activities related to the rural environment, such as agriculture. Despite being a frequently diagnosed disease in Brazil, the real rates of prevalence and incidence are not estimated due to the non-mandatory notification of the disease, which was recently implemented in 2020. We report three interesting cases of Paracoccidioidomycosis in immunocompetent adults, with varied clinical manifestations.
Studying the possibility of automating the method of developing a recipe for functional bakery products
Authors: Малолеткова Яна Владимировна
Published: February 2023

Разработка продуктов функционального назначения является одним из важнейших направлений пищевой промышленности. Для повышения питательной ценности продуктов используют разные добавки, такие как плодово-ягодное и овощное сырье, зерновые культуры и т. д. Для получения хлебобулочного изделия, соответствующего органолептическим и физико-химическим показателям качества, необходимо провести множество экспериментальных лабораторных выпечек. Мы решили разработать систему, рассчитывающую параметры технологического процесса и конечные показатели на основе введенных данных о качестве сырья.

The development of functional products is one of the most important areas of the food industry. To increase the nutritional value of products, various additives are used, such as fruit and berry and vegetable raw materials, cereals, etc. To obtain a bakery product corresponding to organoleptic and physico-chemical quality indicators, it is necessary to conduct a lot of experimental laboratory baking. We decided to develop a system that calculates the parameters of the technological process and final indicators based on the input data on the quality of raw materials.
Analyse der Rechtsvorschriften und Verbesserungsrichtlinien für die Korruptionsbekämpfung von Beamten: Aus Sicht der Systemkonsistenz
Authors:   Korean Association For Corruption Studies, Jung Hye Young
Published: February 2023

Der Staat muss eine Politik zur Bekämpfung der Korruption mit allen Mitteln entwickeln, da die Korruption der Beamten Demokratie und Rechtsstaatlichkeit unterminiert, Menschenrechtsverletzungen durch Marktverzerrungen verursacht und besonders den Armen tödlich schadet.
Die strafrechtliche Verfolgung von Bestechungsdelikten ist sehr schwierig, da es im Strafrecht schwer ist, die Relevanz und die Gegenargumentation von Bestechungsdelikten nachzuweisen.
Andere Gesetze als das Strafgesetzbuch wurden damals als notwendig eingeführt. Da es so viele Gesetze gibt, die gegen Korruption von Beamten angewendet werden sollen, ist es nicht möglich, Verwirrung darüber auszuschließen, welches Gesetz in konkreten Fällen angewendet werden sollte und in welchem Umfang untersucht werden sollte. Unter diesem Bewusstsein der Probleme werden jede Rechtsvorschrift vergleichen und analysieren, um eine systematische Konsistenz der überschneidenden und überlappenden Rechtsvorschriften zu schaffen, um die Wirksamkeit jedes Gesetzes zu gewährleisten.
An Empirical Analysis on Corruption and Return on Assets (ROA) of State-Owned Enterprises in China
Authors:   Korean Association For Corruption Studies, Lee Gu , Lee Jung Hee
Published: February 2023

China, as a country that preceded regime change, is a country that has implemented a gradual transition. The liberalization and privatization of state-owned enterprises in the process of systemic transition originated corruption in state-owned enterprises. In the present study, China's corruption and state-owned enterprises' return on assets (ROA) are empirically analyzed to explore the relationship between corruption and state-owned enterprises in China. Based on the present research results, the main purpose is to prevent corruption problems which eventually may occur in existing socialist countries and previous socialist nations that preceded system transformation and reduce trial and error. As the present study analyzed financial statements of Chinese state-owned enterprises, it is judged to be the basis for future follow-up studies. Indices such as democracy, freedom of speech and economic freedom, which have been used when analyzing socialist or dictatorship countries, come to be adopted as corruption-related indices when conducting empirical research on ROA, which is comprehensively analyzed to differentiate from other studies. This has an important significance in which it allows an approach to the country's corruption problem from more diverse perspectives and spectrums.
Anti-Corruption Measures for Airline Fair Trade Regulations : Focusing on the current status of unfair trade and fraudulent practices of airlines
Authors:   Korean Association For Corruption Studies, Hong Ji Suk
Published: February 2023

Through examples of unfair trade practices and exploitation of private interests by airlines, we tried to derive the Fair Trade Commission's regulatory measures. To this end, the legislation and major requirements for regulating airline companies' unfair trade practices and exploitation of private interests were reviewed, focusing on the illegal cases of Korean Air and Asiana Airlines.
First, the Fair Trade Act required even subsidiaries to be regulated for unfair trade practices and exploitation of private interests. There have been cases where airlines have evaded regulations on unfair trade practices and exploitation of private interests by establishing subsidiaries through physical division, etc. Accordingly, it is necessary to expand regulations not only to subsidiaries but also to sub-subsidiaries, etc. In this regard, it is necessary to re-examine the internal control system, hold accountability in case of loss of penalty or loss of compensation due to loss of damages, and demand measures to prevent recurrence.
Second, the 20% standard in the current Fair Trade Act is based on the total number of issued stocks, so companies with a significant number of treasury stocks may be excluded from unfair trade practices and exploitation of profits regardless of the intention of the Fair Trade Commission. Therefore, it is also necessary to consider calculating the share ratio, excluding treasury shares as the standard for issued shares.
Third, looking at the judgments related to unfair trade practices and exploitation of Korean Air, we come to the conclusion that small-scale unfair trade practices and fraudulent acts cannot be regulated under Article 23-2 of the Fair Trade Act. Therefore, it is necessary to further clarify the concept of unfair profits in the Fair Trade Act with the active attitude of the judiciary.
Fourth, the current Fair Trade Act does not directly or indirectly hold shares in the same person as in the Kumho Asiana Group, but unfair trade practices and exploitation of private interests by affiliates controlled through public service corporations are not subject to regulation. Therefore, it is necessary to prepare legal measures for ownership stake and actual control.
A Study on the Development and Application of a New Integrity Index Model through a Critical Review of the CPI(Corruption Perceptions Index) : Focusing on the Asia Pacific Region
Authors:   Korean Association For Corruption Studies, Lee Chung Joo
Published: February 2023

This paper suggested the Corruption Control Index (CCI) with anti-corruption and integrity effort elements added while pointing out the limitations of the Corruptions Index(CPI) evaluation, which focuses on the level of corruption. At the same time, the Integrity Index (II) model was proposed as a new measure of integrity combining CPI and CCI.
According to the CCI and II evaluation results, out of 27 countries in the Asia-Pacific region, Korea ranked 8th with no difference from the 2021 CPI ranking. Comparing the CCI source data with countries with a higher CPI than Korea, the items we need to make more efforts to improve integrity include “deregulation in the corporate sector”, “strengthening anti-money laundering to prevent illegal funds.” and “strengthening the independence and fairness of the judiciary”. Unlike this, the resolution of trade barriers and free competition through IT technology appeared to be our strengths.
Accordingly, it was found that various anti-corruption measures using IT technology can be a major strategy for improving integrity by maximizing the advantages of an informatization powerhouse. In the case of Korea, CCI is higher than CPI, and if the current CPI evaluation is mainly operated, the corruption control efforts may not be properly evaluated, which can lead to underestimation of the actual level of integrity.
Therefore, we will have to make efforts to establish a balanced integrity evaluation system by developing a new evaluation model such as the Integrity Index(II), which adds an index related to corruption control efforts((CC) to the CPI evaluation, which is the existing evaluation method.
The Role of Corporate Social Responsibility (CSR) on Natural Disaster Risk Reduction in Indonesia
Authors: Ningsih Ratna Ningsih , Setiadi Pompong B.
Published: February 2023

Indonesia has geographic, demographic, and sociological conditions that cause Indonesia to have a relatively high percentage and risk of natural disasters. The Ministry of Finance noted that every year losses due to natural disasters reach Rp. 20 trillion. In addition, the impact of natural disasters on society is also negatively affected by economic conditions. This condition creates a real urgency for the role of all levels of society in making social contracts to help each other during emergencies. The Corporate Social Responsibility (CSR) program is a form of corporate responsibility in paying attention to the welfare of the community as a form of corporate social and economic responsibility in carrying out its operations. Currently, the awareness of business entities in preventing natural disasters is still not optimal and the role of CSR is still limited to charity. This journal will review the role of companies through Corporate Social Responsibility (CRR) in reducing the risk of natural disasters in Indonesia.
Evaluation Basic Online Training Program for Character-Building of Transportation Cadets at Indonesian Aviation School Banyuwangi
Authors: Handhika Putra Rangga , Rusdyansyah Arief , Wicaksono Agung Wahyu , Wibowo Untung Lestari Nur , Qiram Ikhwanul
Published: February 2023

The base period of character formation activities for transportation cadets is called "MADATUKAR" a mandatory program for new cadets (juniors) who will enter educational institutions within the Human Resource Development Agency of Ministry of Transportation Republic of Indonesia. This study aims to understand the effectiveness of MADATUKAR program at the Banyuwangi Indonesian Aviation School (APIB). This type of research uses a qualitative descriptive method. Data analysis includes the stages of reduction, presentation, and verification. The results show that character building through the MADATUKAR program is most important for cadets. Characters formed are religious, responsible, disciplined, social care, hard work, independence, curiosity, national spirit, love of the motherland, care for the environment, communication, and respect for achievement. Character building through 3 stages; planning, implementation, and evaluation. Meanwhile, the method used is the method of internalization, habituation, exemplary, and discipline coaching. In the process, the character formation of cadets is influenced by internal factors (instinct and will) and external factors (education and environment).
Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta
Authors: Ginting Ginta , Janita Dewi Ike , Maesaroh Imas , Maria Maya
Published: February 2023

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City)
Authors: Faritzal Adam , Aryani Widya Chandra Putri
Published: February 2023

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
Characteristics of Implementing Organizations in the Implementation of Investment Policy (Case study in Garut Regency)
Authors: Widaningsih Widaningsih , Natision Alian , Ungkari Marti Dewi , Muharam Husni
Published: February 2023

The Endowment Development Strategy paradigm is one of the keys to success in carrying out development in our country. In the principles of the Endowment Development Strategy, one way to market the regional economic power is by opening up investment opportunities. However, the reality that has occurred regarding the development of investment in various regions (especially in Garut Regency) is still very far from expectations, where investment interest with investment realization is still far from the targeted figure. As for the purpose of this research is to find objective facts in the hope that the results of the research can be accepted as the truth. The research method used is a qualitative approach method with the object of institutional research, as well as the unit of analysis in this research is the DPMPT and other related Technical Services. The data analysis technique uses the triangulation method by synchronizing the data obtained among one informant and other informants. The results of the study show that existing SOPs at other Technical Services have not been integrated into the DPMPT so that they are still implemented partially. Based on field results there are still problems related to delays in issuing permits, this shows that the principle of excellent service, service that is fast, precise, certain, efficient and effective in accordance with the principles of good governance have not been maximized. The characteristics of implementing organizations in Garut Regency are still relatively weak, this is indicated by the unpreparedness of the human resources of the policy implementer, this is proved by the lack of understanding of the main tasks and functions (TUPOKSI) as well as Standards and the objectives of the policy itself. Based on this research, it is suggested that the implementing apparatus in the field should be involved in technical meetings in the context of integrated licensing services in order to understand the real purpose of the integrated licensing services policy. Building good and effective communication so that policy implementers have the courage to ask superiors about things they do not understand, especially about the objectives of the policies being implemented, the leaders must display a more responsive attitude, not arrogant and not authoritarian.
Integrated Model of Drugs Addictive Client Spirituality Development
Authors: Sentosa Arip , Raihan Raihan , Lutfi Attabik
Published: February 2023

This research is motivated by the rise of drug trafficking from the elite to the grassroots, so that many people are trapped and fall into drug addicts. They need recovery and support to rise to normal human beings. So, how is the design of coaching that can touch the physical and mental recovery and spiritual recovery of addicts in recovery. To answer this question, researchers conducted a comparative study at the National Narcotics Rehabilitation Center, Lido with the Suryalaya Islamic Boarding School, Tasikmalaya, West Java. This study uses a qualitative phenomenological approach, namely the Interactive Analysis and Comparative Analysis models. Extracting the data of this research seeks to reveal and see the development of addicts through the two sides of the Institute by way of interviews, observation and documentation, which are then analyzed, as well as reducing the data to be interpreted and described. The results of the research and writing of this dissertation are expected to give birth to a design model in handling drug addict client development that can touch physical, psychological, mental and spiritual recovery. A design model that integrates medical treatment of medicine and religious therapy which are integrated into a coaching system.
Communication Patterns of the Head of Religious Affairs Office (KUA) in Reducing the Divorce Rate
Authors: Basri Basri , Anom Erman
Published: February 2023

This study aims to determine the pattern of communication carried out by the Bangko District Office of Religious Affairs (KUA) in reducing the divorce rate in Bangko District, Rokan Hilir Regency, Riau Province. The research method employed is qualitative, with a case study approach. The results of this study show that the pattern of communication carried out by the Bangko District Office of Religious Affairs (KUA) in reducing the divorce rate in Bangko District uses the Lasweell model communication pattern and the stimulus-response (S-R) communication pattern. Where the Office of Religious Affairs (KUA) of Bangko Subdistrict is carrying out its activities, it always conducts communication analysis, which includes elements of effective communication and which, in the end, shows whether the response obtained from the stimulus results goes according to purpose or not. Based on the researcher's analysis, it was concluded that the pattern of communication that was carried out had not had a significant impact, meaning that it still increased the divorce rate in Bangko District. However, the pattern of communication that is carried out makes a good contribution to the husband and wife who are going to divorce in the form of consideration in making the decision to divorce.
Digital Media Literacy and Their Role at Elderly Live (Studies Phenomenology at Yang-Eyang School Community at Jember)
Authors: Yardha Devi Saufa , Anom Erman , Harahap Halomoan , Iswadi Iswadi
Published: February 2023

This exploratory descriptive phenomenological research aims to understasnd how an elderly person has an understanding of digital media and experiences when using it through theoretical perspectives, concepts, and indicators of digital literacy. Furthermore, this research also explores how to deal with intergenerational communication that occurs between the elderly and children in the context of parenting in the digital media era. Research shows that the elderly have a fairly good, critical, balanced level of understanding about the positive and negative impacts of the internet for their self and their children. Most of the elderly are able to use digital media in their daily lives to communicate, and some others can use digital media to create content. Yang-Eyang also take action to guide the elderly for apply parenting patterns that are adapted to the world of children to build intimacy. Even so, the elderly also implement several strategies to regulate children's use of digital media that run by Yang-Eyang Community.
Community Empowerment through the Development of the Cisaat Tourism Village, Subang Regency
Authors: Achmad Willya , Chuang Hsiu. M , Gunawan Uga Pratama , Nadila Dini , Maulana Ikhsan
Published: February 2023

Cisaat Tourism Village's community empowerment is one way the village and government are helping locals make the most of their natural and human resources in order to better manage the tourism potential already present in the area. The purpose of this research is to detail how the growth of the Cisaat tourism village in Subang Regency, West Java, has facilitated a model of local community empowerment. This research uses a qualitative approach with descriptive methods. From the research, the community empowerment program in Cisaat village, Subang Regency, in general, has been going well, marked by the fulfillment of three aspects, namely the reach of access to empowerment, the level of community participation and supervision of tourist villages. This empowerment has been proven to provide benefits in improving the economy of rural communities, improving village development and increasing the human resources of local communities. There are obstacles faced in empowering the community, including the geographical condition of Cisaat Village which is prone to disasters, uneven human resource capacity and lack of concern for the surrounding environment.
Interpersonal Communication of the Election Commission as a Strategy in Efforts to Improve the Political Efficiency of the Fisherman Community in Manggar District, Belitung Timur Regency
Authors: Asrikah Asrikah , Anom Erman
Published: February 2023

The KPU's communication target in general elections is to increase voter participation by giving them their voting rights in elections. Preliminary studies show that around 69.8% of 40 fishermen in Manggar District, East Belitung Regency, are still apathetic towards political processes such as elections and feel that their involvement in politics will have no impact. Therefore, the KPU then implemented an interpersonal communication strategy in an effort to increase the political efficacy of the fishing community in Manggar District. This study uses a qualitative descriptive method with data collection techniques of interviews, observation, and documentation. Data analysis used the Miles and Huberman interactive model, which consisted of the stages of data collection, data condensation, data presentation, and drawing conclusions. The results of the study found that the East Belitung KPU, together with members of the Manggar District Election Committee (PPK), held face-to-face meetings and discussions with fishermen groups as part of the KPU's outreach activities to the public. KPU has been open and honest in conveying any information related to the election, understanding the problems felt by fishermen, and providing support in the form of providing election education and knowledge to fishermen. In addition, KPU has also tried to build an atmosphere and interaction with fishermen to foster equality, as well as a communication approach that considers fishermen important. External factors such as the social environment or friends in the community and the candidate's vision and mission that can prosper the fishermen are factors that also influence the fishermen's perceptions and evaluations of elections and the political system in Indonesia.
The Role of Intercultural Communication Competence in Business Collaboration to Develop Start Ups in the Global Era
Authors: Nurbaity Siti , Marasigan John Benedict C. , Nadarajan Ravin Kumar A/L
Published: February 2023

In this global era, more and more startups are developing their businesses with partners from other regions or countries. However, intercultural cooperation that is not accompanied by intercultural communication competence will often create unresolved conflicts. This research is a qualitative study with a phenomenological approach. In this study, researchers wanted to dig up information about the experiences of informants in developing business partnerships and the difficulties encountered when communicating with business partners from different countries or regions. Data collection was carried out using unstructured interviews so that the informants could be more flexible in sharing their experiences when starting their business development. They can also tell freely about any cultural background conflicts that are often encountered when discussing or communicating with business partners from different cultures. In this study, researchers interviewed 10 informants consisting of start-up actors, who have been in business for more than 5 years and have collaborated with business partners from other regions or countries. This is to dig up information about their experiences when communicating with these business partners and to get data on what obstacles start-ups experience when collaborating with their business partners. The results of this study indicate that Intercultural Communication Competence (ICC), which consists of cognitive, affective and behavioral aspects, is needed by start-ups, especially if they want to develop their business by working with domestic and foreign partners. With the existence of ICC, start-up actors can avoid ethnocentrism, stereotypes and prejudice, as well as language barriers and differences in values.
Improving Service Quality Through Customer Satisfaction of Type D Hospital : A Phenomenological Approach
Authors: Pratiwi Ayu , Channgakham Saophasith , Thinzar Lin Myat
Published: February 2023

Health is very important for all humans because without good health, every human being will find it difficult to carry out their daily activities. Hospitals as one of the health care facilities in general have a very important role in efforts to improve the health status of the Indonesian people. However, until now, there are still many complaints from the public regarding the services obtained from the hospital. This study aims to answer the question of how the quality of service in a type D hospital is, and how is patient satisfaction in this type of hospital. This study uses a phenomenological approach to explore customer’s experience after being a patient in a type D hospital for 2 years. Data collection was carried out by means of in-depth unstructured interviews, in a very fluid atmosphere where the informants could tell their experiences freely. The results showed that the five aspects of service quality, namely tangibles, reliability, responsiveness, assurance and empathy, played a very important role in determining patient satisfaction in type D hospitals.
Implementation of Good Governance Principles in Improving Public Services : A Case Study of the Ministry of Education and Culture
Authors: Zahran Wahidin Septa , Terada Airi , Saengsroi Jiraporn
Published: February 2023

Good governance in Indonesia has started to be implemented since the outbreak of the reform era. Good Governance is one of the reform tools that is absolutely applied in a new government. However, if you look at the development of reforms that have been going on for quite a long time, the implementation of good governance in Indonesia cannot be said to be fully successful in accordance with the aspirations of the previous reforms. The occurrence of a national crisis and various problems in Indonesia were partly caused by weaknesses in government management, especially the bureaucracy which did not heed the principles of good governance. As a result, various problems arise, such as the deteriorating quality of service to the community. This is a qualitative research with a case study approach. Data collection was carried out using semi-structured interviews with 20 applicants who are managers of training institutions and community learning centers (CLC). The results of this study indicate that the implementation of good governance in the Ministry of Education and Culture still has to be improved and this will affect the public services they apply, particularly in 4 aspects namely participation, transparency, responsiveness and equity.
Does Corruption Have a Bad Impact on Local Government Performance
Authors: Khairudin Khairudin , Rahmawati Rahmawati , Winarna Jaka , Gantyowati Evi
Published: February 2023

Good government performance can increase organizational value, legitimacy, public support and also increase organizational survival. However, the performance of local governments based on HDI is still not good and places Indonesia below ASEAN countries such as: Singapore, Brunei Darussalam, Malaysia and Thailand. This study aims to examine the effect of corruption on local government performance, where this research was conducted on 34 provincial governments in Indonesia during the 2016-2020 period. This research is interesting because it has novelty in terms of measuring local government performance and corruption. Local government performance is measured using the Human Development Index whose data comes from BPS-RI and corruption is measured by the value of the rupiah audit findings by BPK-RI on budget implementation and efforts to fight corruption. The test results using panel data regression with the fixed effect model show that corruption has a positive and significant influence on local government performance.
Estudo sobre as políticas e ferramentas de gestão ambiental no Brasil
Authors: Carvalho Alexson Pantaleão Machado de
Published: February 2023

A relevância das questões ambientais cresce e é concomitante aos níveis de degradação ambiental. Este trabalho trata de um estudo sobre as políticas e ferramentas de gestão ambiental que podem ser vistas no Brasil. O objetivo desta pesquisa foi analisar a eficiência das políticas e ferramentas de gestão ambiental no Brasil como geradoras de aumento da sustentabilidade e preservação ambiental. Metodologicamente, foi adotada a revisão bibliográfica. Considera-se que o entendimento das políticas de ferramentas de gestão ambiental auxilia em dois aspectos: descentralização da incumbência e iniciativas de preservação ambiental e planejamento para implantação de políticas e filosofias as quais aumentem o nível de preservação ambiental no Brasil.