bluuebunny/crossref_metadata_2025 huggingface dataset:
Altitude profiles of cloud condensation nuclei characteristics across the Indo-Gangetic Plain prior to the onset of the Indian summer monsoon
Authors: Jayachandran Venugopalan Nair , Suresh Babu Surendran Nair , Vaishya Aditya , Gogoi Mukunda M. , Nair Vijayakumar S. , Satheesh Sreedharan Krishnakumari , Krishna Moorthy Krishnaswamy
Published: January 2020

Abstract. Concurrent measurements of the altitude profiles of the concentration of cloud
condensation nuclei (CCN), as a function of supersaturation
(ranging from 0.2 % to 1.0 %), and aerosol optical properties
(scattering and absorption coefficients) were carried out aboard an
instrumented aircraft across the Indo-Gangetic Plain (IGP) just prior to the
onset of the Indian summer monsoon (ISM) of 2016. The experiment was
conducted under the aegis of the combined South-West Asian Aerosol–Monsoon Interactions and Regional
Aerosol Warming Experiment (SWAAMI–RAWEX) campaign. The measurements
covered coastal, urban and arid environments. In general, the CCN
concentration was highest in the central IGP, decreasing spatially from
east to west above the planetary boundary layer (PBL), which is
∼1.5 km for the IGP during pre-monsoon period. Despite this, the CCN
activation efficiency at 0.4 % supersaturation was, interestingly,
the highest over the eastern IGP (∼72 %), followed by that
in the west (∼61 %), and it was the least over the
central IGP (∼24 %) within the PBL. In general, higher
activation efficiency is noticed above the PBL than below it. The central
IGP showed remarkably low CCN activation efficiency at all altitudes, which
appears to be associated with high black carbon (BC) mass concentration
there, indicating the role of anthropogenic sources in suppressing the CCN
efficiency. These first-ever CCN measurements over the western IGP, encompassing
“the Great Indian Desert” also known as “the Thar Desert”, showed high CCN
efficiency, ∼61 % at 0.4 % supersaturation, indicating the
hygroscopic nature of the dust. The vertical structure of CCN properties is
found to be air mass dependent, with higher activation efficiency even over
the central IGP during the prevalence of marine air mass. Wet scavenging
associated with precipitation episodes seems to have reduced the CCN
activation efficiency below cloud level. An empirical relation has emerged
between the CCN concentration and the scattering aerosol index (AI), which
would facilitate the prediction of CCN from aerosol optical properties.
Emission of biogenic volatile organic compounds from warm and oligotrophic seawater at the Eastern Mediterranean
Authors: Dayan Chen , Fredj Erick , Misztal Pawel K. , Gabay Maor , Guenther Alex B. , Tas Eran
Published: January 2020

Abstract. Biogenic volatile organic compounds (BVOCs) from terrestrial vegetation and marine organisms contribute to photochemical pollution and affect the radiation budget, cloud properties and precipitation via secondary organic aerosol formation. Their emission from both marine and terrestrial ecosystems is substantially affected by climate change in ways that are currently not well characterized. The Eastern Mediterranean Sea was identified as a hotspot for climate change, making it a natural laboratory for investigating the impact of climate change on BVOC emission from both terrestrial and marine vegetation. We quantified the mixing ratios of a suite of volatile organic compounds (VOCs), including isoprene, dimethyl sulfide (DMS), acetone, acetaldehyde and monoterpenes, at a mixed vegetation site ~ 4 km from the southeastern tip of the Levantine Basin, where the sea surface temperature maximizes and ultra-oligotrophic conditions prevail. The measurements were performed between July and October, 2015, using a proton-transfer-reaction–time-of-flight mass spectrometer. The analyses were supported by the Model of Emissions of Gases and Aerosols from Nature (MEGAN 2.1). For isoprene and DMS mixing ratios, we identified a dominant contribution from the seawater. Our analyses further suggest a major contribution at least for monoterpenes from the seawater. Our results indicate that the Levantine Basin greatly contributes to isoprene emission, corresponding with mixing ratios of up to ~ 9 ppbv. This highlights the need to update air-quality and climate models to account for the impact of sea surface temperature (SST) on marine isoprene emission. The DMS mixing ratios were one-to-two orders of magnitude lower than those measured in 1995 in the same area, suggesting a dramatic decrease in emission due to changes in the species composition induced by the rise in SST.
Modulation of the North Atlantic deoxygenation by the slowdown of the nutrient stream
Authors: Tagklis Filippos , Ito Takamitsu , Bracco Annalisa
Published: January 2020

Abstract. Western boundary currents act as transport pathways for
nutrient-rich waters from low to high latitudes (nutrient streams) and are
responsible for maintaining midlatitude and high-latitude productivity in the North
Atlantic and North Pacific. This study investigates the centennial oxygen
(O2) and nutrient changes over the Northern Hemisphere in the context
of the projected warming and general weakening of the Atlantic Meridional
Overturning Circulation (AMOC) in a subset of Earth system models included
in the CMIP5 catalogue. In all models examined, the Atlantic warms faster
than the Pacific Ocean, resulting in a greater basin-scale solubility
decrease. However, this thermodynamic tendency is compensated by changes in
the biologically driven O2 consumption which dominates the overall
O2 budget. These changes are linked to the slowdown of the nutrient
stream in this basin, in response to the AMOC weakening. The North Atlantic
resists the warming-induced deoxygenation due to the weakened biological
carbon export and remineralization, leading to higher O2 levels. Conversely, the projected nutrient stream and macronutrient inventory in the
North Pacific remain nearly unchanged.
Coccolithophore biodiversity controls carbonate export in the Southern Ocean
Authors: Rigual Hernández Andrés S. , Trull Thomas W. , Nodder Scott D. , Flores José A. , Bostock Helen , Abrantes Fátima , Eriksen Ruth S. , Sierro Francisco J. , Davies Diana M. , Ballegeer Anne-Marie , Fuertes Miguel A. , Northcote Lisa C.
Published: January 2020

Abstract. Southern Ocean waters are projected to undergo profound changes in their
physical and chemical properties in the coming decades. Coccolithophore
blooms in the Southern Ocean are thought to account for a major fraction of
the global marine calcium carbonate (CaCO3) production and export to
the deep sea. Therefore, changes in the composition and abundance of
Southern Ocean coccolithophore populations are likely to alter the marine
carbon cycle, with feedbacks to the rate of global climate change. However,
the contribution of coccolithophores to CaCO3 export in the Southern
Ocean is uncertain, particularly in the circumpolar subantarctic zone that
represents about half of the areal extent of the Southern Ocean and where
coccolithophores are most abundant. Here, we present measurements of annual
CaCO3 flux and quantitatively partition them amongst coccolithophore
species and heterotrophic calcifiers at two sites representative of a large
portion of the subantarctic zone. We find that coccolithophores account for
a major fraction of the annual CaCO3 export, with the highest contributions
in waters with low algal biomass accumulations. Notably, our analysis
reveals that although Emiliania huxleyi is an important vector for CaCO3 export to the
deep sea, less abundant but larger species account for most of the annual
coccolithophore CaCO3 flux. This observation contrasts with the
generally accepted notion that high particulate inorganic carbon accumulations during the austral
summer in the subantarctic Southern Ocean are mainly caused by E. huxleyi blooms. It
appears likely that the climate-induced migration of oceanic fronts will
initially result in the poleward expansion of large coccolithophore species
increasing CaCO3 production. However, subantarctic coccolithophore
populations will eventually diminish as acidification overwhelms those
changes. Overall, our analysis emphasizes the need for species-centred
studies to improve our ability to project future changes in phytoplankton
communities and their influence on marine biogeochemical cycles.
Rivers as linear elements in landform evolution models
Authors: Hergarten Stefan
Published: January 2020

Abstract. Models of detachment-limited fluvial erosion have a long history in landform evolution modeling in mountain ranges. However, they suffer from a scaling problem when coupled to models of hillslope processes due to the flux of material from the hillslopes into the rivers. This scaling problem causes a strong dependence of the resulting topographies on the spatial resolution of the grid. A few attempts based on the river width have been made in order to avoid the scaling problem, but none of them appears to be completely satisfying. Here a new scaling approach is introduced that is based on the size of the hillslope areas in relation to the river network. An analysis of several simulated drainage networks yields a power-law scaling relation for the fluvial incision term involving the threshold catchment size where fluvial erosion starts and the mesh width. The obtained scaling relation is consistent with the concept of the steepness index and does not rely on any specific properties of the model for the hillslope processes.
Temperature effects on the spatial structure of heavy rainfall modify catchment hydro-morphological response
Authors: Peleg Nadav , Skinner Chris , Fatichi Simone , Molnar Peter
Published: January 2020

Abstract. Heavy rainfall is expected to intensify with increasing
temperatures, which will likely affect rainfall spatial characteristics. The
spatial variability of rainfall can affect streamflow and sediment transport
volumes and peaks. Yet, the effect of climate change on the small-scale
spatial structure of heavy rainfall and subsequent impacts on hydrology and
geomorphology remain largely unexplored. In this study, the sensitivity of
the hydro-morphological response to heavy rainfall at the small-scale
resolution of minutes and hundreds of metres was investigated. A numerical
experiment was conducted in which synthetic rainfall fields representing
heavy rainfall events of two types, stratiform and convective, were
simulated using a space-time rainfall generator model. The rainfall fields
were modified to follow different spatial rainfall scenarios associated
with increasing temperatures and used as inputs into a landscape evolution
model. The experiment was conducted over a complex topography, a medium-sized
(477 km2) Alpine catchment in central Switzerland. It was found that
the responses of the streamflow and sediment yields are highly sensitive to
changes in total rainfall volume and to a lesser extent to changes in local
peak rainfall intensities. The results highlight that the morphological
components are more sensitive to changes in rainfall spatial structure in
comparison to the hydrological components. The hydro-morphological features
were found to respond more to convective rainfall than stratiform rainfall
because of localized runoff and erosion production. It is further shown that
assuming heavy rainfall to intensify with increasing temperatures without
introducing changes in the rainfall spatial structure might lead to
overestimation of future climate impacts on basin hydro-morphology.
Earth System Music: the methodology and reach of music generated from the United Kingdom Earth System Model
Authors: de Mora Lee , Sellar Alistair A. , Yool Andrew , Palmieri Julien , Smith Robin S. , Kuhlbrodt Till , Parker Robert J. , Walton Jeremy , Blackford Jeremy C. , Jones Colin G.
Published: January 2020

Abstract. Scientific data is almost always represented graphically either in figures or in videos. With the ever-growing interest from the general public towards understanding climate science, it is becoming increasingly important that we present this information in ways accessible to non-experts. In this pilot study, we use time series data from the first United Kingdom Earth System model (UKESM1) to create six procedurally generated musical pieces and use them to test whether we can use music to engage with the wider community. Each of these pieces is based around a unique part of UKESM1's ocean component model, either in terms of a scientific principle or a practical aspect of modelling. In addition, each piece is arranged using a different musical progression, style and tempo. These pieces were performed by the digital piano synthesizer, TiMidity++, and were published on the lead author's YouTube channel. The videos all show the time progression of the data in time with the music and a brief description of the methodology is posted below the video. To disseminate these works, a link to each piece was published on the lead authors personal and professional social media accounts. The reach of these works was analysed using YouTube's channel monitoring toolkit for content creators, YouTube studio. In the first ninety days after the first video was published, the six pieces reached at least 251 unique viewers, and have 553 total views. We found that most of the views occurred in the fourteen days immediately after each video was published. In effect, once the concept had been demonstrated to an audience, there was reduced enthusiasm from that audience to return to it immediately. This suggests that to use music effectively as an science outreach tool, the works needs to reach new audiences or new and unique content needs to be delivered to a returning audience.
One-dimensional models of radiation transfer in heterogeneous
canopies: A review, re-evaluation, and improved model
Authors: Bailey Brian N. , Ponce de León Maria A. , Krayenhoff E. Scott
Published: January 2020

Abstract. Despite recent advances in the development of detailed plant radiative transfer models, the large-scale canopy models generally still rely on simplified one-dimensional (1D) radiation models based on assumptions of horizontal homogeneity, including dynamic ecosystem models, crop models, and global circulation models. In an attempt to incorporate the effects of vegetation heterogeneity or clumping within these simple models, an empirical clumping factor, commonly denoted by the symbol Ω, is often used to effectively reduce the overall leaf area density/index value that is fed into the model. While the simplicity of this approach makes it attractive, Ω cannot in general be readily estimated for a particular canopy architecture, and instead requires radiation interception data in order to invert for Ω. Numerous simplified geometric models have been previously proposed, but their inherent assumptions are difficult to evaluate due to the challenge of validating heterogeneous canopy models based on field data because of the high uncertainty in radiative flux measurements and geometric inputs. This work provides a critical review of the origin and theory of models for radiation interception in heterogeneous canopies, and an objective comparison of their performance. Rather than evaluating their performance using field data, where uncertainty in the measurement model inputs and outputs can be comparable to the uncertainty in the model itself, the models were evaluated by comparing against simulated data generated by a three-dimensional leaf-resolving model in which the exact inputs are known. A new model is proposed that generalizes existing theory, is shown to perform very well across a wide range of canopy types and ground cover fractions.
The Effectiveness of Future Problem-Solving Program (FPSP) in Developing Creative Thinking Skills Among Gifted Students: Experimental Study
Authors: Dhamit Yahya , Alzahrani Abd-Alrhman , Shahin Awni
Published: January 2020

The study aimed at developing an enrichment program based on Future Problem Solving Program (FPSP), and revealing its impact on the development of creative thinking skills among 1st secondary grade gifted students in Al-Baha region. The experimental approach was used and a sample consisted of (24) students was selected. They were divided randomly into two groups: the experimental sample (14 students) and the control sample (10 students). The researchers developed the current study program based on the future problem-solving program (FPSP) and a creative thinking skills scale. The tool validity and reliability were extracted and checked. Results showed significant differences in the performance between the two groups (experimental and control) on the post-test in favor of the experimental group. There were also significant differences between the performance of the experimental group in the pre- posttest, in favor of the post-test on the scale and its different dimensions. This indicates the effectiveness of the enrichment program presented in the current study and its advantage in developing the creative thinking skills for gifted students in regular classroom. In addition, there was a significant difference between the performance of the experimental group in the post- follow-up test, in favor of the follow-up performance on the scale as a whole and its different dimensions.
Investigating Radical Deaths and the Cultures That Practiced Them: New AHRC Funded Research at the Institute of Archaeology
Authors: Hassett Brenna R. , Wengrow David , Sağlamtimur Haluk
Published: January 2020

A new Arts and Humanities Research Council (AHRC) funded project brings together multiple strands of investigation to probe the relationship between ritual, violence, and early state formation. David Wengrow and Brenna Hassett will coordinate an international team combining biomolecular analysis (stable isotopes, ancient DNA), bioarchaeology, and archaeology to examine a remarkable set of Early Bronze Age funerary deposits (c. 3100–2800 BC), excavated at the multi-period site of Başur Höyük, in South-eastern Turkey. They include evidence of extraordinary wealth combined with radically new cultural practices, such as mass death pits and burials of retainers or other human victims. Such findings add to a growing body of archaeological data from the Middle East, which is now prompting researchers to rethink key aspects of social and political change at the start of the Bronze Age.
Designing ‘Critical’ Heritage Experiences: Immersion, Enchantment and Autonomy
Authors: Sterling Colin
Published: January 2020

This article investigates the critical potential of newly emerging approaches to heritage experience design. Moving away from a familiar critique of heritage experiences as inauthentic or overly commercial, I consider three aspects of the experiential that might (re)shape critical engagements with the past in the present. Building on the work of Kidd (2018), the first engages with the growing trend for ‘immersive’ experiences in museums and heritage sites. The second draws on Perry’s notion of archaeological ‘enchantment’ (2019) as a new ‘moral model’ for the field. The third applies Bishop’s (2012) reading of artistic ‘autonomy’ to specially designed heritage experiences. These concepts are then explored in relation to Critical Heritage Studies and tested against four micro case studies that engage in different ways with the experience of heritage. The theorisation put forward here serves as a point of departure for the two-year research project New Trajectories in Curatorial Experience Design (Feb 19–Jan 21), which aims to document and analyse emerging trends in experiential design within the heritage sector. In particular, this position paper highlights specific points of intervention where new forms of critical-creative practice might open up heritage interpretation to alternative experiential strategies and outcomes.
Survey and Digital Documentation of Endangered Temple Wall Paintings
in Shanxi Province, China
Authors: Perring D. , Li Z. , Pang R. , Wehr K. , Jorayev G. , Shinohara N. , Liu J. , Huang S.
Published: January 2020

Summary report on the fist season of digital recording of temple architecture and
wall paintings in Shanxi Province, China.
Putting the Life Back into Livestock in Archaeology
Authors: Reid Andrew
Published: January 2020

Archaeology has long congratulated itself on the success it has achieved in exploring the domestication of animals. This work was largely undertaken by examining animal bone remains from archaeological sites, studies that encourage a focus on meat consumption. The emphasis on domestication and on direct exploitation leads to the prioritisation of the earlier occurrences of livestock. Thereafter livestock are not regarded as having been significant to human societies. Such perspectives encourage the idea that livestock lack agency. This paper explores three rich examples, each demonstrating the active role that livestock play in creating complex social relationships, in particular emphasising the importance of living animals. Maasai herding systems show that living animals reveal important information about their owners. In nineteenth century London, livestock, for transport as well as consumption, permeated all aspects of life within the city. Finally, the colonisation of Australia was hugely dependent on livestock and they continue to have a great impact on the physical environment and on human social relationships. Collectively, these examples indicate that livestock remain agents into the present day. Archaeology’s inability to consider such dynamics is a failing that needs to be rectified and some suggestions are provided on how this might be achieved.
Obituaries
Authors: French Jennifer
Published: January 2020

Several distinguished archaeologists who had close links to the Institute have
died during the past year. Brief obituaries are given here and reference made to
some of the obituaries available elsewhere.
Impacting Emotions for Pro-environmental Consumption: Literature Analysis and Empirical Evidence
Authors: Lee Joosung
Published: January 2020

For environmental innovation, people’s knowledge is necessary to protect the environment. However, just knowing the importance of environmental protection does not lead to effective actions for environmental innovation (Kong & Lee, 2016). For knowledge to become action, it is important for people to be emotionally motivated. To study the emotional factor for environmental innovation, this study analyzes the literature on how emotions influence people’s purchase actions and proposes the idea of using arts to influence consumer's emotion and induce pro-environmental consumption (Kong & Lee, 2016). This research first reviews literature on the role of emotion for pro-environmental consumption. Then it explores if arts can induce consumer’s emotion to make decisions to buy green products or to participate in environmental protection. To seek empirical evidence, this research measures the willingness of a group of consumers to participate in a tree planting program before and after the participants are exposed to a piece of artwork. The preliminary findings of this study are valuable for understanding how to increase the adoption of certain innovative products or services of social value (Kong & Lee, 2016).
Comparative Study of English Learning Beliefs between Chinese and Korean College Students in Minority Region
Authors: Yan Haiying
Published: January 2020

Beliefs are a central construct in every discipline. Meanwhile, students’ beliefs about language learning play an important role in their language motivation, attitude and achievement. This study intends to explore the current situation of the English learning beliefs of College students in Minority Regions in China and then attempts to find out the similarities and differences in English learning beliefs between Chinese and Korean students. The results show that self-efficacy is the most important factor affecting non-English major sophomores of minority regions. And there are clear differences exist between two sub-scales of English learning beliefs.
A formação continuada de professores e a elevação da qualidade da educação básica
Authors: Bonifácio de Araujo Regina Magna , Esteves Maria Manuela Franco
Published: January 2020

Compreendemos a formação e o desenvolvimento profissional docente que a mesma proporciona como uma questão social e política de primeira ordem no campo da educação e que se agrava em tempos atuais. A discussão desses aspectos configura-se como uma importante estratégia na busca de melhorias da educação e das práticas formativas e profissionais dos professores. Este artigo apresenta algumas reflexões acerca da formação continuada, tendo como foco as realidades de dois países Brasil e Portugal que, desconsiderando as distâncias que os separam, trazem proximidades e singularidades que mobilizam novas aprendizagens e diálogos no desafio de se pensar a formação e o desenvolvimento profissional docente. É fruto do encontro de duas educadoras, uma brasileira e a outra portuguesa, que em suas trajetórias acadêmicas tiveram a oportunidade de unirem seus interesses e questionamentos num projeto de pesquisa. Em linha com as mais recentes discussões que vêm tomando lugar no campo da formação docente, com este texto pretendemos ampliar os debates e incitar novos questionamentos tomando como referência as realidades educacionais desses dois países.
Indicadores de altas habilidades/superdotação em aluno com síndrome de asperger: um estudo de caso
Authors: Silva Sarah Carolina Furucho , Rangni Rosemeire De Araújo
Published: January 2020

Pessoas com deficiências, transtornos globais do desenvolvimento e Altas Habilidades/Superdotação são público-alvo da Educação Especial, respaldadas pela legislação brasileira. Essas pessoas necessitam de atendimento complementar e suplementar para desenvolverem suas potencialidades, inclusive as que possuem dupla excepcionalidade, ou seja, altas habilidades/superdotação, associada a outra especificidade. O objetivo geral da pesquisa foi o de verificar indicadores de Altas Habilidades/Superdotação em um aluno diagnosticado com Síndrome de Asperger; como objetivo específico, verificou se a professora de Arte do aluno, seu responsável (pai) e o próprio aluno reconheciam seus potenciais artísticos. A pesquisa caracterizou-se como Estudo de Caso, utilizando-se de três instrumentos para identificação de tais indicadores. As respostas obtidas com a aplicação dos instrumentos aos três participantes foram convergentes na indicação de altas habilidades/superdotação.
Relação teoria e prática na elaboração de saberes docentes no curso de licenciatura em física
Authors: Romanowski Joana Paulin , Silva Priscila Juliana , Martins Pura Lucia Oliver
Published: January 2020

Este artigo analisa a relação teoria e prática no processo de elaboração de saberes na formação do professor de Física. A finalidade é compreender as concepções dessa relação expressas nas práticas formativas. Toma por base os resultados de uma pesquisa qualitativa realizada em um curso de Licenciatura em Física, no uso de metodologia de abordagem qualitativa vazada em dados obtidos por meio de entrevistas semiestruturadas com professores do curso e análise documental do Projeto Pedagógico de Curso e do Regulamento da Prática Pedagógica. A análise dos dados toma a proposta de Bardin (1999), atendendo os passos de pré-análise, descrição analítica e interpretação referencial. As conclusões apontam que as práticas formativas na Licenciatura em Física expressam contradições entre o projeto do curso e os saberes elaborados.
The influence of market orientation on Exploration and Exploitation innovation strategies ans organizational performance
Authors: Kava Luana , Didonet Simone Regina
Published: January 2020

Objetivo: O presente estudo buscou verificar a influência da orientação para o mercado (OM) na estratégias de inovação de exploitation e exploration e também no desempenho organizacional.Method: A pesquisa foi realizada com proprietários e gestores de empresas da indústria de alimentos no Brasil, por meio de um questionário online e coleta de dados pessoalmente. A amostra final consistiu de 112 empresas do sul e sudeste brasileiro. Os dados foram inicialmente analisados com as estatísticas descritivas com auxílio do software SPSS. Posteriormente, foi aplicada a modelagem de equações estruturais no teste de hipóteses.Relevance: Apesar dos recentes desenvolvimentos na literatura sobre os temas de orientação para o mercado, estratégias de inovação de exploitation e exploration, duas lacunas teóricas foram identificadas no estudo proposto:  (1) quanto a OM contribui para estratégias de inovação de exploitation e exploration, e (2) quanto a OM contribui para o desempenho organizacional quando as empresas utilizam as estratégias de inovação exploitativas e explorativas. Results: Os resultados deste estudo indicam que empresas orientadas ao mercado podem atingir ambas as estratégias de inovação (exploitation e exploration). Outro achado indica que empresas orientadas ao mercado podem potencializar o desempenho organizacional ao desenvolver estratégias de inovação de exploration e estratégias de inovação de exploitation.Theoretical contributions: A compreensão de quanto o conhecimento de mercado, advindo da OM, pode contribuir para as estratégias de inovação de produtos, tecnologia e capacidades além das existentes e as inovações incrementais. Além de quanto estas relações podem promover o desempenho organizacional, que pode auxiliar no entendimento de quanto as empresas orientadas ao mercado precisam investir recursos em estratégias de inovação.
They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process
Authors: Barrichello Alcides , Huertas Melby Karina Zuniga
Published: January 2020

Objetivo: Propor uma escala para mensurar a integração do vendedor ao Processo de Desenvolvimento de Produtos (PDP), considerando a perspectiva deste profissional.Metodologia: Por meio de técnicas de análise fatorial exploratória e confirmatória e estudos de validade foram analisados dados colhidos de 258 vendedores do segmento médico-hospitalar.Principais resultados: A escala desenvolvida apresentou propriedades psicométricas adequadas para a finalidade proposta, com bons parâmetros de confiabilidade e validade.Contribuições: Proposta de uma forma de mensuração da integração do vendedor ao PDP, segundo a perspectiva desse ator, uma vez que muito do que há na literatura se baseia na opinião de gerentes e supervisores. Paralelamente, o estudo poderá ajudar as organizações a projetar e implantar PDPs nos quais a integração do vendedor possa se dar de maneira efetiva, cobrindo uma gama de informações significativa para a empresa, assim como ajudá-la a manter funcionários com uma visão ampliada a respeito da atividade de vendas.Relevância / originalidade: A falta de clareza quanto à integração da força de vendas ao PDP, indica que o vendedor pode receber treinamentos que eventualmente sejam desperdiçados, recursos podem ser investidos nele incorretamente e informações muito ricas podem ser perdidas simplesmente porque não há entendimento por parte do profissional de vendas de que ele é um elemento integrante do processo.
Proposed application of the relationship marketing in interorganizational relations
Authors: Neumann Juliane Laviniki , Laimer Claudionor Guedes
Published: January 2020

Objetivo: O marketing de relacionamento é utilizado no estudo das relações de troca, sendo comumente estudado nas relações com os clientes ou com os fornecedores da empresa. Este estudo tem como objetivo propor um modelo conceitual para compreender a relação entre empresas concorrentes, a partir do marketing de relacionamento e da teoria das trocas sociais.Método: Realizou-se um ensaio teórico e utilizando-se de achados sobre o marketing de relacionamento foram desenvolvidas algumas proposições para a relação entre empresas concorrentes.Originalidade/Relevância: A pesquisa é relevante e inovadora ao utilizar uma teoria clássica dentro de um contexto não convencional.Resultados: Amparado pela teoria das trocas sociais, alguns aspectos do marketing de relacionamento influenciam positivamente nas relações entre empresas concorrentes (cooperação, confiança, compartilhamento de valores, comprometimento, comunicação, empatia e reciprocidade). Enquanto outros influenciam negativamente (poder coercivo, comparação de alternativas e comportamento oportunista).Contribuições teóricas/metodológicas: A contribuição do estudo é propor a utilização dos conceitos de marketing de relacionamento, como uma lente teórica para compreender as relações entre empresas concorrentes.Contribuições sociais / para a gestão: E a contribuição do gerencial está em fornecer subsídios para a manutenção de relações de longo prazo entre empresas concorrentes. Desse modo, o estudo estimula a discussão e o desenvolvimento de novas pesquisas para que a relação entre empresas concorrentes possa ser analisada empiricamente, através do marketing de relacionamento.
A segmentação geográfica é adequada para estudos de marketing? Uma investigação aplicada ao Brasil
Authors: Alfinito Solange , Assumpção Marília , Torres Claudio Vaz , Aragão Bruno Saboya
Published: January 2020

Objetivo: Esta pesquisa investiga se a segmentao geogrfica suficiente para avaliar especificidades culturais nas unidades federativas (UF) do Brasil.Mtodo: Considerando valores humanos e axiomas sociais, as UFs foram agrupadas a fim de verificar a similaridade destes agrupamentos com as regies geopolticas oficiais da estrutura do pas. Foi realizado um survey online (N=1.385), utilizando uma amostra no probabilstica. A anlise foi feita a partir de escalonamento multidimencional (MDS), utilizando as dimenses de valores humanos e de axiomas sociais por UF (N=27).Resultados: Os resultados identificados permitem que pesquisadores e gestores observem que estratgias de marketing por regionalizao podem no ser adequadas e levar a estratgias equivocadas, considerando as diferenas culturais entre as UFs brasileiras. A anlise do MDS, evidencia que as similaridades culturais entre as UFs no so compatveis com a segmentao geogrfica.Relevncia/Originalidade: A comparao de dois tipos de segmentao de mercado: geogrfica e cultural. Essa comparao mostrou que as UFs brasileiras se agruparam de maneira diferente ao considerar aspectos culturais em comparao com as divises por regio geogrfica. Portanto, a presente pesquisa torna-se relevante nos estudos brasileiros de segmentao, demonstrando empiricamente que, segmentao cultural e geogrfica, devem ser consideradas separadamente no desenvolvimento de estratgias de marketing.Contribuies tericas/Metodolgicas: Contribuies tericas envolvem os avanos no mapeamento cultural no nvel individual no Brasil, e contribuies empricas mostram a efetividade de construtos culturais como ferramentas de diferenciao de consumidores.
O efeito hedênico no consumo de café no Brasi
Authors: Petry Jonas Fernando , Borges Gustavo Da Rosa , Aureliano-Silva Leonardo
Published: January 2020

Objetivo: O objetivo deste estudo foi avaliar os efeitos moderadores do hedonismo nos fatores determinantes que influenciam na deciso de consumo de caf no Brasil.Mtodo: Foram avaliados 505 consumidores de 25 Estados brasileiros. Ao abrigo da anlise multivariada Regresso Linear Mltipla.Originalidade/Relevncia: As motivaes para o consumo de caf diferem entre os consumidores. Algumas motivaes hednicas so apresentadas na literatura, e exercem o papel de moderadoras nas relaes entre fatores ambientais fsicos onde h o consumo de caf, e fenmenos cognitivos durante o seu consumo. No entanto, ainda permanecem desconhecidas como as motivaes hednicas podem exercer impacto de moderao nas relaes do ambiente fsico e evocaes cognitivas versus o consumo do caf.Resultados: Os resultados fornecem evidncias empricas de que os fatores motivacionais do ambiente fsico e das evocaes cognitivas no so suficientes para compreender o consumo de caf.Contribuies Tericas/Metodolgicas: Este estudo apresenta um avano na literatura ao estudar o efeito de moderao hednicas nas relaes testadas, revela que o consumo de caf no ocorre por questes utilitrias, mas sim pela importncia e satisfao, no atendimento de diferentes sentidos multissensoriais como: prazer, excitao, diverso entre outros fenmenos hednicos.
Faltou integridade ou competência? Efeitos da coprodução da recuperação de serviços de acordo com o tipo de falha
Authors: Reck Danubia , Franceschetto Ivair , Rech Lais , Pacheco Natalia Araujo , Wagner Rafael Luis
Published: January 2020

Objetivo: Falhas de servios so comuns e, por isso, diversos estudos investigam tticas de recuperao de servios. Uma ttica que passou a ser recentemente investigada e que carece de mais estudos refere-se coproduo da recuperao (i.e., participao do consumidor). Este estudo investiga os efeitos da coproduo da recuperao de servios aps situaes de falhas de integridade e de competncia.Mtodo: Estudo experimental com 131 participantes, com desenho fatorial 2 (coproduo: com, sem) x 2 (tipo de falha: integridade, competncia). Originalidade: Estudos recentes adotam a coproduo como uma estratgia de recuperao de servios aps uma falha. No entanto, no se sabe se o tipo de falha (integridade ou competncia) influencia os efeitos da coproduo da recuperao de servios.Resultados: Consumidores que coproduzem a recuperao de servio aps uma falha de integridade sentem mais raiva que os consumidores que no coproduzem. Alm disso, consumidores que coproduzem a recuperao aps uma falha de integridade apresentam menor inteno de retorno e de boca-a-boca positivo que aqueles que coproduzem aps uma falha de competncia. Contribuies tericas: Este estudo amplia o conhecimento sobre a coproduo na recuperao de servios ao abordar seus efeitos no comportamento do consumidor de acordo com o tipo de falha, algo at ento no estudado.Contribuies gerenciais: Este estudo mostra que a coproduo na recuperao de servios funciona melhor para recuperar falhas de competncia do que de integridade. Ou seja, as empresas somente devem convidar o consumidor a coproduzir se falha for causada por falta de competncia, e no de integridade.
Villon in the Theatre of Over-interpretation
Authors: Kącka Eliza
Published: January 2020

The article ironically links the procedure of over-interpreting literary texts with the
idea of literature as a potential palimpsest. Experienced readers tend to over-interpret
texts. This tendency is discussed on the example of „Catherine la Dentelliere”, a story
by M. Schwob from his volume „Vies Imaginaires” (1896). It is analyzed through references
to a famous collection of poems by the fi fteenth-century poet F. Villon „Le Grand
Testament”. Though the poet is not directly mentioned by Schwob, he is in fact the main
protagonist of the story that inspired Schwob: „A Lodging of the Night. A Story of François
Villon” by R. L. Stevenson (1877). The scenes and the mood of these texts are evoked
in J.L. Borges’s story „The Rose of Paracelse” (1983), which in turn it can be read via the
motto taken from T. De Quincey’s essay (1845) which considers the text as a palimpsest.
The Game of Over-Interpretation. Phantasmal Refrain by Agnieszka Mirahina in the Light of the Romantic Tradition and the Theory of Deconstruction
Authors: Spólna Anna
Published: January 2020

The paper discusses the possible readings of Agnieszka Mirahina’s volume of poetry Widmowy refren (Phantasmal Refrain). In particular, it deconstructs the Romantic, Mickiewiczian, context and as well as the games with the notion of „hyper-understanding” as manifestations of the author’s cebtral intention. The reader is faced with an unending intertextual negotiation of meanings, the process that ultimately fails to fi nd the „signifi ed”.
Overinterpretation in Theatre, or Beckett on stage
Authors: Wiśniewski Tomasz
Published: January 2020

The confrontation of two models of theatre – the one focused on the playwright and
the one giving priority to the theatre makers – is of much prominence for contemporary
stage productions. General dominance of the latter bears interesting implications in
many fi elds. For instance, non-canonical productions of plays by Samuel Beckett are
confronted with the politics of the Beckett Estate. By analysing different approaches to
Beckett’s oeuvre, the article discusses possible artistic consequences of various degrees
of artistically successful overinterpretions of his work on stage. The examples are: Endgame by Complicite, Fragments by Peter Brook and Marie-Hélène Estienne and Island
by Song of the Goat Theatre.
The Theater of Old Men: Measure for Measure with Gombrowicz’s
Pornography
Authors: Czardybon Marcin
Published: January 2020

The article offers a comparative analysis of Witold Gombrowicz’s Pornography and
William Shakespeare’s Measure for Measure. Shakespeare’s play provides a framework for a reinterpretation Gombrowicz’s late work. Previous readings of Pornography have
focused mainly on Nietzschean intertexts. Analysing Pornography through references
to Measure for Measure allows us to see this novel as a political treatise addressing
the phenomenon of biopolitics.
Bolesław Leśmian's Poetry in Bulgarian Anthologies of Translations in the
Years 1921–1984
Authors: Kosieradzka Angelika
Published: January 2020

The article offers an overview of the anthologised translations of Bolesław Leśmian’s
poetry published in Bulgaria in the years 1921–1984. It also describes the work of
Polish philology in Bulgaria at the beginning of the 20th century. It further addresses
the problem the formal differences between the Polish and the Bulgarian language,
so as to identify specifi c diffi culties encountered by the Bulgarian translators of Leśmian
as well as their characteristic translation strategies.
Human versus inhuman. Jean-François Lyotard’s negation of art
Authors: Murawska Monika
Published: January 2020

What would inhuman art be? Would it involve the negation of art as such? Jean-François Lyotard’s philosophy provides guidelines for the search for answers to these questions. Lyotard’s thought is focused precisely on what he calls „inhuman”, which becomes one of the central terms of his complex and multifaceted philosophy. In his discussion of the inhuman, Lyotard refers to the forces that a human being cannot control, the affective sphere that he also identifi es as the Thing. Lyotard endeavors to inverse the meaning of concepts and shows how the human undergoes a transformation into the inhuman, while the inhuman becomes fully human. Therefore, the subject of the article is the Thing, which is deep-rooted and belongs to what is inhuman in us, as well as the description of the sensuous event sparked when we are confronted with a work of art.
The Tradition of the Destruction of Tradition
Authors: Stangret Paweł
Published: January 2020

The paper focuses on the attributes of the polish avant-garde, especially in the modern polish theatre. In Tadeusz Kantor’s words: it is „the tradition of the destruction
of tradition”. The most important and infl uential tradition in Poland – since the nineteenth
century – is romanticism and its legacy. Twentieth-century artists saw it as both traditional
and modern. It was a paradox of the polish avant-garde of the last century (until now).
The article demonstrates how Polish theatre directors have fought with romantic aesthetics and the cultural identity it helped shape.
The Tools of Musical Sciences in the Research on Song: Preliminary Remarks and a Demonstrative Analysis
Authors: Lisecka Małgorzata
Published: January 2020

The article discusses some fundamental problems connected to analyzing the bard song genre within the framework of musical science. Two types of method seem to be particularly relevant: those provided by theoretical-musical (formal) sciences, and those derived from musicology (i.e. anthropology, sociology, history, aesthetic of music). Subsequently, selected methods of analysis are discussed, i.e. the conventional method of formal analysis, the analysis of thematic patterns (after Rudolf Reti’s concept), and the semantic and rhetorical analysis of the musical structure of songs.
Robert Musil and the Problem of Thinking. On the epistemological aspects of literary narration
Authors: Jativa Tomasz
Published: January 2020

The article analyzes the relations between artistic strategies employed by Robert Musil in his novels: The Confusions of Young Törless and The Man without Qualities, and the philosophical framework developed in his doctoral thesis and essays on the aesthetics and epistemology of literary creation. Specifi c for the philosophy of empiriociticism, the vision of the human subject as volatile and actively participating in cognition through ordering sensual data, is refl ected in Musil’s creation of literary characters devoid of „character” or „qualities” and has been conveyed through both the expressionist and impressionist narrative techniques, based on metaphorical similes, of his debut novel. Musil’s philosophy, which emphasized the notion of possibility and was close to relativism and social co nstructivism, had an effect on the artistic shape of The Man without Qualities; in this novel, the narration is characterized by ironical distance, and the epic story is restrained in favor of essayistic investigations.
Guitar poetry
Authors: S. Platonov Rachel
Published: January 2020

The article explores the notion of guitar poetry and aims at tracing the genealogy of the genre that continued the traditions of music culture widespread in Russia in the eighteenth and nineteenth century, and was later revived in the 1940s. The genre had its roots in the classic romance and the urban romance, although it should not be considered as a simple hybrid of the two. The article goes on to establish similarities and differences between these three genres. It looks at the achievement of the major composers and writers who represented the guitar poetry movement, such as Victor Berkovsky, Aleksandr Mirzayan and Sergey Nikitin (composers), and Boris Pasternak and Marina Tsvetaeva (writers). The article addresses the themes of guitar poetry and puts a special emphasis on the genre’s pessimistic approach towards love.
Title: Refrains of trauma: Eugeniusz Tkaczyszyn-Dycki’s songs
Authors: Wiaderny Jacek
Published: January 2020

The article focuses on Eugeniusz Tkaczyszyn-Dycki’s songs, that is poems containing
the word „song” in the title (e.g. „Song for Ms. Mościcka”). Although they are called
„songs”, they are not intended to be performed orally; instead, they explore the musical
potencial of their form for strictly textual purposes. The discussion follows Magdalena
Łopata’s typology of Tkaczyszyn-Dycki’s songs, which refl ects the poet’s own differentiation between „somebody’s” songs, songs „about something”, „some” songs and songs
„for somebody”. Subsequently, the article problematizes Tomasz Majeran’s conception
of the refrainity” of Tkaczyszyn-Dycki’s poems. The Lacanian theory of trauma and tuché
helps explain this particular aspect of Tkaczyszyn-Dycki’s poetic writing.
Theatre in the Mirror of Philosophy: Polish Stage Adaptations of Witold
Gombrowicz
Authors: Bielecka-Mateja Anna
Published: January 2020

Gombrowicz’s novels have often been analyzed in different philosophical contexts.
New interpretative possibilities in this respect have been created by theatrical adaptations
of Gombrowicz’s four novels, a tendency dating back to the 1980s. This article shows
how theatrical productions of his novels engage phenomenology, feminism, psychoanalysis,
and postmodernism. Most often, the directors meaningfully use the scene design
and the whole system of theatrical signs. The article analyzes stage strategies employed
by Waldemar Śmigasiewicz (Ferdydurke and Pornografia), Mikołaj Grabowski (Trans-
-Atlantyk), and Paweł Miśkiewicz (Kosmos).
“Giving the Colors of Senses to Concepts”:
The Method of a Poet’s Work as Presented by Julian Ochorowicz
Authors: Chibner Daria
Published: January 2020

The paper focuses on Julian Ochorowicz’s interpretation of poetry in the spirit
of positivist philosophy. Poetry, understood as a source of consciousness data, is necessary
for a psychological analysis. A poetic work is thus strictly subordinated to psychological
laws, i.e. the poet must work in harmony with them. The article discusses a poetic methodology,
which constitutes a basic method of studying inner life for empirical psychology.
The article also presents Ochorowicz’s views on fantasy and poetic inspiration.