bluuebunny/crossref_metadata_2025 huggingface dataset:
Peran Etika Periklanan Dalam Mencegah Iklan yang Menyesatkan
Authors: Dea Zhafira Widyaningsih  , Dinni Sabrina Bahri  , Daniel Handoko
Published: August 2024

This study aims to examine the role of advertising ethics in preventing misleading advertisements in the increasingly digital era. The research method used is descriptive qualitative, utilizing literature review and document analysis. Data were collected through the analysis of relevant documents such as journal articles, books, research reports, advertising regulations, and industry codes of ethics. The findings indicate that advertising ethics principles, such as truthfulness, honesty, transparency, social responsibility, and respect for consumers, are crucial in maintaining the integrity of the advertising industry and protecting consumers from false or deceptive information. Additionally, effective oversight and regulation mechanisms by regulatory bodies like the FTC and ASA play a crucial role in enforcing these ethical standards. The study recommends developing new ethical standards to accommodate technological advancements and modern advertising practices to ensure advertisements remain fair and responsible.
Implementasi Jaringan Internet Dengan Teknologi Gpon Menggunakan Vlan Pada Pt Quantum Tera Network
Authors: Maulana Ali Waliyadin  , Hendra Supendar  , Riza Fahlapi
Published: August 2024

EOC Network Many hops are traversed from the server to the customer so that the capacity of the old network devices and cables cannot accommodate the customer's bandwidth needs. analysis of new network design using VLAN. Many active devices need to be maintained so that it requires time, effort, and a large budget. Designing a GPON network with the latest technology in an area. Simplify maintenance in the future. Fiber optic cables can contain any number of these fibers. This layer surrounds the fiberglass core. Field review. discussions with related parties and then data is recapitulated which will then become material for further submissions. VLAN allows network administrators to identify, control access, manage devices in a VLAN more easily and organized. By using VLAN access mode. The existence of previous network disturbances using coaxial cable in the process obtained bandwidth. EOC network 46.2 Mbps to 48.9 Mbps if using GPON network. Packet loss is obtained from electromagnetic waves which cause interference with network signals. The GPON network has a larger capacity than the coaxial network. More stable internet service, because packet loss is generated 2% compared to 9% EOC
Pengaruh Sales Promotion Golden Lamian di Instagram terhadap Keputusan Pembelian
Authors: Muhammad Fadli Alfaris  , Oktaviana Purnamasari
Published: August 2024

New local brands are starting to enter the culinary industry so competition is increasing. Several culinary businesses in Indonesia are now thriving thanks to online media, such as Instagram and Golden Lamian. The purpose of this research is to measure @goldenlamian's sales promotion activities on Instagram, determine purchasing decisions, and the influence of sales promotions on Instagram on product purchasing decisions. The theory used is promotions in the form of coupons and special prices or discounts. Apart from purchasing decisions, there are also aspects related to problem recognition, information search, alternative evaluation, and purchasing decisions. This research method is quantitative using a survey method. 61 people were sent a questionnaire via the Instagram account @goldenlamian as part of the data collection strategy. Simple random sampling was used to take samples. The results of this research show that respondents responded (agree) to the Instagram sales promotion @goldenlamian. Meanwhile, the decision to purchase Golden Lamian received a good response (agree) with all variables (Y) in the research questionnaire. The Golden Lamian promotion influenced purchasing decisions by 32%, the remaining 67% was influenced by data from factors other than this research.
Strategi Komunikasi Pengelola Hotel Mutiara Syariah Bukittinggi Dalam Melayani Tamu
Authors: Dinda Rahmadani Putri  , Tomi Hendra
Published: August 2024

The development of the hotel business is currently very rapid in Indonesia. So communication has become an important part in hotel companies as a medium for companies whose targets are guests. As time goes by, sharia principles have entered the hotel business. This is what makes researchers interested in analyzing what kind of management communication strategies are used by the Mutiara Syariah Bukittinggi Hotel which uses sharia principles in serving guests. This research aims to determine the communication strategy of Mutiara Syariah Bukittinggi Hotel Managers in serving guests. This research uses a descriptive method with a qualitative approach. The subject of this research is the Mutiara Syariah Bukittinggi Hotel Manager and the object is the communication strategy of the Mutiara Syariah Bukittinggi Hotel Manager in serving guests. Meanwhile, in collecting data in this research, researchers collected data from observation, interviews and documentation. Based on the results of research with the Mutiara Syariah Hotel Bukittinggi, the strategy for serving guests is first, the manager makes a plan as to what kind of communication strategy will be used to serve guests of the Mutiara Syariah Hotel Bukittinggi. Second, employees carry out communication strategies as planned by the management of the Mutiara Syariah Bukittinggi Hotel. Third, the manager looks at the results of the communication strategy in serving guests, whether the communication strategy implemented is good or not. Fourth, the management of the Mutiara Syariah Hotel Bukittinggi reports every activity carried out to the leadership regarding communication strategies in serving guests of the Mutiara Syariah Hotel Bukittinggi.
Analisis Studi Literatur Penyelesaian Operator Aritmatika Serta Bilangan Bulat Dengan Code Sederhana Pada Bahasa Pemrograman C++
Authors: Ghasani Fathonia  , Yahfizham Yahfizham
Published: August 2024

In this increasingly sophisticated era, technology is also very often used in any situation. The use of various types of technology is growing so rapidly that learning activities in the field of technology have emerged which are usually called programming. Programming is also very interesting in the eyes of students because there are courses that are directly related to programming, namely Programming Algorithms. In programming, there are several types of languages ​​that are often used, for example the C and C++ programming languages. The C and C++ programming languages ​​are programming languages ​​that can simplify calculations in mathematics subjects, especially in the basic concepts of Arithmetic and Integers by using integer data types which contain numbers. So this literature concept study really makes it easier for programming users and readers to better understand the C and C++ programming languages ​​in calculating basic operations of Arithmetic Operators as well as calculations with simple codes on integers.
Perancangan Sistem Informasi Manajemen Showroom Mobil Bekas di Putra Mobil Balikpapan dengan Metode Prototyping
Authors: Tezar Irawan  , Aridhanyati Arifin
Published: August 2024

The used car showroom business conducts manual recording to document purchase transactions, sales transactions, vehicle unit financing, employee management, relying solely on the owner's memory. The risk lies in manual recording requiring significant time and attention, with possibilities of errors (duplication) in recording, loss, or damage. Hence, the utilization of information technology is necessary in managing the assets of the used car showroom and employee management, introducing a system called SIMOKAS (Sistem Informasi Manajemen Showroom Mobil Bekas). Steps in this research involve data collection, literature review, and system design. Data collection involves two approaches: interviews and observations. The applied system design method is Prototyping. System testing methods include Black Box Testing and Usability Testing. SIMOKAS testing occurred at Putra Mobil Balikpapan showroom, involving ten potential users. Based on functional testing through black box methods, SIMOKAS met requirements and functioned accordingly, managing vehicles, transactions, vehicle documents, and employees. Usability testing resulted in a total SUS score of 87.25, falling into the 'Acceptable' category for acceptability, receiving an 'A' grade on the grade scale, and being in the 'Best Imaginable' category in adjective rating. Thus, the conclusion drawn is that SIMOKAS is a system with good usability from the user's perspective.
Hambatan Komunikasi Antara Siswa dan Guru Di Lingkungan Sekolah MTS Al-Azhar Sei Siarti Kecamatan Panai Tengah Kabupaten Labuhanbatu
Authors: Eli Dawana
Published: August 2024

Communication is the most important but also complex aspect of human life. Humans are greatly influenced by the communication they do with other humans, both those they already know and those they don't know at all. The problem encountered at MTs Al-Azhar Sei Siarti is that there are still many communication barriers that occur within the school environment. This can be seen based on the observations that the researchers made which illustrated that many students were shy about expressing opinions, students hesitated in starting a conversation, felt uncomfortable when asking for help from friends or teachers to clarify subjects that were not understood, always being alone, not wanting to join with other friends and many more problems that arise in the MTs Al-Azhar Sei Siarti school environment. Communication barriers are very interesting to study because of the importance of communication between students and teachers so that learning that takes place can be more accepted by all students because there is no longer a sense of passivity between students and teachers. The purpose of this research is to find out what communication barriers occur between students and teachers at MTs Al-Azhar Sei Siarti school. In this study the authors used descriptive qualitative methods, namely analyzing by describing the subject and research object based on the phenomena that occur in the field. While the data collection techniques using interviews, observation, documentation, and data analysis techniques.The conclusion in this study is that there are communication barriers between students and teachers in the aspects of mechanical barriers, semantic barriers and ecological barriers.
Pemberdayaan Publik Dalam Berinvestasi Melalui Peran Komunikasi Persuasif Influencer Sebagai Public Relations
Authors: Suwanti Handayani  , Ririh Dwiantari
Published: August 2024

The investment trend has been so advanced in recent years that most people are interested in becoming investors. One of the things taught is the importance of investing and becoming an investor. However, it is very unfortunate that this rapid trend has not escaped crime in the form of fraud and misuse of investment vehicles. It is very important to empower the public to avoid fraud. One way is through Influencer Persuasive Communication. The purpose of this study was to find out how public empowerment through Influencer Persuasive Communication avoids investment fraud. The research method used is qualitative through interviews with 3 informants whose results were Coding and data triangulation in the analysis. The results of the study show that Influencers have the unique ability to influence public views and behavior in terms of investment through their emotional appeal, social image and narratives they create. This influence, if not properly understood, can make society more vulnerable to disastrous investment scams. Public empowerment is very important to protect against investment scams. Strong financial literacy, understanding of the psychodynamics of persuasive communication, criticality of Influencer messages, and independent research are keys to enabling people to make wiser investment decisions. In addition, awareness of the sociocultural dimension and the construction of meaning in Influencer communication can help the public to recognize potential conflicts of interest or biases that can influence these messages. Thus, this study emphasizes the importance of a balanced approach between inspiration provided by Influencers and a deep understanding of the investment world to empower the public to avoid investment fraud and protect their finances.
Penerapan Data Mining Menganalisa Pola Pembelian Sayur Hidroponik Sawargaloka Hydrofarm Metode Apriori
Authors: Dandi Sudrajat  , Nur Alamsyah
Published: August 2024

The aim of this research is to apply an a priori algorithm to determine vegetable purchasing patterns and analyze the results in order to control vegetable stocks at Sawargaloka Hydroponic Hydrofarm. The need for quality and safe food supplies is increasing along with population growth, where plants are grown without using land, but using nutrient solutions that are rich in important substances, the application of data mining using the Apriori method can provide valuable insight into the purchasing patterns of hydroponic vegetables by customers. By understanding these patterns, companies can improve marketing strategies, plan production more efficiently, and provide product recommendations to customers. The results of analytical research using the Apriori method on hydroponic vegetable purchase data at Sawargaloka Hydrofarm, it can be concluded that the application of data mining has great potential in identifying significant purchasing patternsa
Analisis Sentimen Kendaraan Listrik Pada Twitter Menggunakan Metode Long Short Term Memory
Authors: Dian Agus Prawinata  , Ani Dijah Rahajoe  , I Gede Susrama Mas Diyasa
Published: August 2024

In facing the increasing awareness of environmental impact, electric vehicles have become a primary focus in the global automotive industry. With the advancement of technology and the growing need for eco-friendly solutions, the evaluation of public sentiment towards electric vehicles becomes highly relevant. This research aims to analyze opinions expressed on Twitter regarding the use of electric vehicles using the Long Short Term Memory (LSTM) classification method. Utilizing a dataset of 30,000 entries, this study applies the LSTM algorithm to classify sentiment in tweets. Four different scenarios are tested, involving combinations of Continuous Bag of Words (CBOW) and Skip-Gram feature extraction methods, as well as data split percentages of 80:20 and 70:30. The research results demonstrate high accuracy levels across all scenarios, ranging from 85.16% to 85.9%. These findings indicate the effectiveness of sentiment analysis in gauging public perspectives on the use of electric vehicles. This study makes a significant contribution to understanding public sentiment related to electric vehicles based on Twitter data while highlighting the application of sentiment analysis techniques in the context of electric vehicle usage.
Optimalisasi Proses Distribusi Tiket Pelanggan PT. XYZ pada Divisi Assurance: Studi Kasus Implementasi Sistem Berbasis Teknologi
Authors: Yudillah Rifki , Chotijah Umi
Published: August 2024

Penelitian ini bertujuan untuk menyelidiki dan meningkatkan efisiensi proses distribusi tiket pelanggan pada Divisi Assurance PT. XYZ. Dengan fokus pada implementasi sistem distribusi yang lebih terotomatisasi, penelitian ini mengintegrasikan metode observasi, wawancara, dan studi pustaka. Metode observasi digunakan untuk memahami secara mendalam proses penanganan tiket pelanggan di lapangan oleh Teknisi Assurance, sementara wawancara melibatkan pemangku kepentingan kunci seperti Teknisi Assurance, Helpdesk Assurance, dan manajer divisi. Studi pustaka digunakan sebagai dasar teoritis untuk merinci best practices, keberhasilan, dan tantangan dalam implementasi sistem serupa. Hasil observasi akan memberikan pemahaman tentang dinamika lapangan, sementara wawancara akan menggali pandangan langsung dari pemangku kepentingan. Studi pustaka memberikan landasan teoritis untuk memandu perancangan dan implementasi sistem distribusi tiket pelanggan yang efektif. Pengembangan sistem distribusi tiket pelanggan yang terotomatisasi mengadopsi metode Waterfall dengan pendekatan SDLC (System Development Life Cycle)Diharapkan hasil penelitian ini dapat memberikan kontribusi terhadap peningkatan kualitas layanan pelanggan dan efisiensi operasional Divisi Assurance PT. XYZ dalam menangani keluhan pelanggan.
Analisis Peran Komunikasi Dalam Pengaruhnya Terhadap: Kinerja, Produktivitas, Dan Penjualan
Authors: Azka Rizqon Irawan
Published: August 2024

In the world of work, communication is at the root of all important aspects inherent in the person of each individual, helping to achieve goals both personally and organizationally. This study was made using literacy study methodology which found that effective communication is associated with increased productivity, better organizational health, and employee satisfaction. Identification of communication styles is also considered to play an important role in building positive interactions with others and play a key role in building personal branding. Good communication can help improve well-being in relationships and play a role in personal and professional growth and success. Case studies also show that clear internal communication positively affects employee performance, while lack of communication can lead to misunderstandings and decrease productivity. In the context of sales, communication in marketing also plays an important role in increasing sales volume by presenting clear and precise information about the product to build consumer trust.
Analisis Sentimen Pada Pembatalan Tuan Rumah Indonesia Di Piala Dunia U-20 Menggunakan Fasttext Embeddings Dan Algoritma Recurrent Neural Network
Authors: Aan Evian Nanda  , Andreas Nugroho Sihananto  , Agung Mustika Rizki
Published: August 2024

Indonesia's golden opportunity to take part in a world-class soccer competition at the U-20 World Cup competition was wiped out, as FIFA gave the decision to revoke Indonesia's status as host of the U-20 World Cup. Indonesian netizens who felt disappointed expressed their opinions and trended on social media Twitter. This research focuses on sentiment analysis of tweets using a combination of FastText embeddings method for word vectorization and using LSTM type RNN algorithm for sentiment classification. The dataset used totals 9,645 data consisting of 4,141 positive data and 5,504 negative data taken from March 29, 2023 to April 05, 2023. The test results on the LSTM model provide the best performance with an accuracy value of 74.92%, precision 74.74%, recall 74.92%, and f1-score 74.78%. The conclusion of this research is that the majority of datasets have negative sentiments, which means that people are more likely to give negative opinions than to provide support to Indonesian football which is experiencing problems. It is hoped that with this conclusion in the future people will better control their opinions and provide positive opinions when Indonesia is experiencing problems.
Motif Phubbing Mempengaruhi Hubungan Sosial di Kalangan Mahasiswa
Authors: Farhan Alzikri  , Tessa Shasrini
Published: August 2024

This research is entitled "Phubbing Motives Influence Social Relations Among Students". This research aims to determine the motives for phubbing influencing social relations among students at the Islamic University of Riau, Pekanbaru City, the causes of students doing phubbing. The method used in this research is a qualitative method with a descriptive approach. The subjects in this research were teenagers who carried out phubbing in the Riau Islamic University campus area. In the research there were 5 teenagers who carried out phubbing who became informants. The results of this research show that there are 2 motives for phubbing, the first is because of motive, namely a feeling of not being appreciated, boredom, and uncomfortable. The second in order motive is to entertain oneself, obtain information, social needs. In this activity there are causes for phubbing, namely reflex actions and following people around.
Pengaruh Kampanye Public Relations #Generasikulit Sehat Terhadap Brand Image Npure (Survei Terhadap Followers Instagram @Npureofficial)
Authors: Dinda Putri Yulianti  , Nani Nurani Muksin
Published: August 2024

The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.
Sistem Perangkingan Saham Perusahaan Index LQ45 Terbaik Menggunakan Metode Simple Additive Wighting (SAW)
Authors: Nadhif Nasrudin  , Harunur Rosyid
Published: August 2024

Information technology is developing rapidly and widely in various fields today and provides convenience in all activities. One of them is in buying and selling company shares. In the process of buying shares, there are still many investors who buy a stock without analyzing it. In a stock transaction, the need to determine the quality of the shares to be purchased is very important because it must be able to analyze the shares in accordance with the objectives and targets that are the guidelines for buying shares. The LQ45 Index is a combined calculation of 45 company shares that will be assessed and selected through several criteria including stocks that have high liquidity, are included in the 45 stocks that have the largest transactions, and have been listed for at least 3 months on the Indonesia Stock Exchange.
Peran Public Relations Dalam Membangun Citra Positif Produk Sunscreen The Originote
Authors: Susan Ary Ayu Anjani  , Shela Amelia Akhap  , Dian Islami  , Tria Patrianti
Published: August 2024

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.
Peran Komunikasi Persuasif Dalam Media Sosial
Authors: Setya Prihatining Tyas  , Nazlah Azzahra  , Bernika Meilani Ifada  , Noerma Kurnia Fajarwati
Published: August 2024

Social Media, as a growing persuasive communication environment, provides space for different types of persuasive communication that influence ideas, perception, and dissemination of information. Social Media, as an online platform with fast messaging speeds, is shaping a new communication landscape. In its development closely linked to communication technologies, social media provided a space for users to share ideas and information, creating virtual communities. Despite providing advantages such as marketing and global interaction, social media has also come under criticism for the spread of false information and negative social phenomena. This study used qualitative analysis method with primary data obtained from textbooks, journals, and documents, while secondary data were analyzed through content analysis. Social Media is becoming an important tool in the context of politics, by influencing digital literacy, political education, public opinion, raising support, and developing political communication skills. In terms of information dissemination, persuasive communication on social media can shape opinions through social campaigns and persuasive messages. social media has changed the way we communicate, shape opinions, and influence behavior. Persuasive communication plays a central role in shaping collective narratives, influencing ideas, and driving action. In the complexities of social media, managing persuasive communication ethically is key to achieving positive impact.
Interaksi Komunikasi Hoax Di Media Sosial Serta Antisipasinya
Authors: Muhammad Salim Albana  , Alif Dava Mahesa  , Indriani Putri  , Noerma Kurnia Fajarwati
Published: August 2024

This study aims to get an overview of the interaction of hoax communication on social media and how to anticipate it. This study uses a qualitative method with a case study approach, by comparing three different hoax cases that are popular in Indonesian society, namely hoaxes about the government of President Jokowi, hoaxes about the Governor of DKI Jakarta Ahok, and hoaxes about the Covid-19 pandemic. The data used in this study come from various sources, such as social media, mass media, reports, documents, or interviews. The collected data were then analyzed using content analysis, discourse analysis, or narrative analysis techniques, according to the type and nature of the data. The results of this study show that the interaction of hoax communication on social media is a complex, dynamic, and multidimensional communication process, involving various parties, factors, and impacts. This study also shows that the anticipation of hoaxes on social media is a comprehensive, collaborative, and coordinated effort, involving various parties, approaches, and strategies. This study contributes to the development of communication science, benefits for communication practitioners, and input for related parties, in dealing with and overcoming hoaxes on social media.
Strategi Terbuka Al Haris Terkait HT Sebagai Komunikasi Pemilu Dengan Bupati-Wali Kota
Authors: Anasya Maulikha Rahma  , Fransiska Arta Sihotang  , Mirna Amelia Dewi  , Noerma Kurnia Fajarwati
Published: August 2024

This research analyzes the open strategy implemented by Al Haris regarding social media (HT) in the context of political communication in the Regional Elections (Pemilu) with the Mayor. The focus is on how Al Haris utilizes social media, especially HT, to strengthen his political campaign in facing the Regional Elections. The main objective of this research is to understand how Al Haris’s use of HT affects his political communication and how it impacts public support and perceptions of him as a candidate. Qualitative methods are used in this research, involving the analysis of HT content posted by Al Haris and public responses and interactions towards it. The data used include HT posts, comments, and reactions from the public, as well as opinion surveys conducted regarding perceptions of Al Haris. The conclusion of this research highlights that Al Haris’s use of HT plays a role in building his political image, expanding the reach of his political messages, and increasing interaction with voters.
Real Or Fake: Perspektif Mengenai Telur Setelah Adanya Berita Hoax
Authors: Ninda Ela Putri  , Noerma Kurnia Fajarwati
Published: August 2024

Information nowadays is easy to obtain because it is so easy  Accessing. People are flooded with information from everywhere and from every medium. But this should be a very significant event. Because, The more information there is, the more it can be, the truth and the certainty. The public can freely express opinions and even share that message  They can be to many people, whether the message is true or not. It is Causes deliberate and intentional conflict between individuals or groups  Make false news to provoke. This work raises the subject of issues Hoax news circulating in society is commonly referred to asa hoax. Hoax moment  It's become a very famous phenomenon these days. All kinds  Information can easily be encountered without being researched. In this case  The author has finally taken up a rather alarming issue of "fake eggs." Writer  Creating a narrative of fact and fiction, choosing to play it in reality or not in space  The scope of the communication process with audiences presented through installation artwork.
Pengaruh Green Advertising Versi #BBOB Dan Green Brand Image Terhadap User Attitudes
Authors: Shakila Mutiara Asthi Sepnita Asyril  , Sarah Samaria
Published: August 2024

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.
Pesan Komunikasi Produksi Program Berita Di TVMu
Authors: Natasya Amelia Putri  , Makroen Sanjaya
Published: August 2024

Messages are one of the elements in the communication system from the source or communicator to the communicant, which, among other things, can be conveyed through news on television. The effectiveness of delivering communication messages in the form of news via television is largely determined by the message packaging strategy. This research aims to determine the communication messages conveyed through the production process in news on TVMu. This research uses Alex Sobur's message delivery theory. Using the case study method, the research explains how the news packaging process is carried out sequentially according to existing procedures. As a result, it is known that the overall news production process on TVMu has conveyed communication messages starting from the pre-production process, production to post-production.
Pengaruh Brand Activation Pada Produk Y.O.U Beauty Terhadap Loyalitas Konsumen
Authors: Rai Sara Purnama Sari  , Velda Ardia
Published: August 2024

In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.
Pengaruh Celebrity Endorser Nadira Alaydrus Terhadap Keputusan Pembelian Luxcrime
Authors: Nadhya Salwa Nur Arraafi’a  , Velda Ardia
Published: August 2024

Celebrity Endorser is an advertising star who is expected to be able to promote a product so that consumers are interested. The use of celebrities as endorsers is expected to attract the attention of consumers and influence their purchasing decision-making process for a product. The purpose of this study 1). knowing celebrity endorser Nadira Alaydrus on Luxcrime cosmetic products, 2). knowing consumer purchasing decisions on Luxcrime cosmetic products, 3). measures how much influence celebrity endorser Nadira Alaydrus has on Luxcrime purchase decisions. The approach in research is survey. The collection technique was carried out to 84 respondents on the followers of the Instagram account @luxcrime_id. Sampling method using probalilty sampling technique. The method of taking the questionnaire used is random sampling. The results of this study showed that Celebrity Endorser Nadira Alaydrus influences the decision to purchase Luxcrime.
Bentuk Representasi Diri Fashion Stylist Pada Media Sosial Instagram
Authors: Janna Panayanti  , Hendri Prasetyo  , Yunita Sari  , Yubali Ani
Published: August 2024

The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.
Pengaruh Humas Pemerintah Dalam Program Rumah Umum Tidak Layak Huni Terhadap Citra Pemerintah
Authors: Nabilah Puteri Azzahra  , Sa’adiyah El Adwiyah  , Nani Nurani Muksin
Published: August 2024

Based on development priorities, the city government repairs uninhabitable houses into habitable houses for people who cannot meet the physical needs of habitable houses in their socio-economic environment. So, the South Tangerang City Government is implementing a program to build Uninhabitable Public Houses (RUTLH). This research aims to determine how much influence government public relations has in the RUTLH development program on the image of the South Tangerang City government. The main theory used in this research is the government public relations theory according to Cutlip, Center and Broom (2015:5-6), then the South Tangerang City Government Image theory according to Kanaidi (2010:33). The data collection technique was carried out by distributing questionnaires to 40 respondents who had been counted. Sampling used the Stratifight Random Sampling Technique. This research is shown by the average value of respondents' answers for variable (X) of 3.27, this value is classified as high (Agree) and the average value of respondents' answers to variable (Y) is 3.14 which is also predominantly high (Agree). The considerable influence of Government Public Relations and the Image of the South Tangerang City Government can also be seen from the (R) correlation value of 0.759 which is said to be high or strong and the R Square value of 0.576 or 57.6% is influential while the remaining 42.4% is influenced by other things. .
Pemanfaatan WhatsApp Grup sebagai Media Komunikasi Gerakan Subuh Berjemaah
Authors: Azizah Nurul Islami
Published: August 2024

This research describes the use of WhatsApp Groups as a communication medium in the congregational dawn movement in Rokan Hiir. The research method uses a qualitative descriptive research type. The research results show that the WhatsApp Group GERAKAN SHUBUH BERJAMAAH is not in accordance with the initial plans for this group. This group only briefly discusses the congregation's dawn movement, discussing more about other things according to the character of the group members. However, the majority of group members did not mind it. However, there were several group members who were not happy and took the stance of leaving the group. The lack of discussion regarding the congregational dawn movement opens up opportunities for further research in the form of optimizing the use of WhatsApp Groups in the congregational dawn movement.
Pengaruh Social Media Marketing Ms Glow Terhadap Loyalitas Konsumen (Survei Pada Followers Instagram @msglowbeauty
Authors: Karen Elissa Anindya  , Velda Ardia
Published: August 2024

Social media is one of the marketing tools that can be used by businesses to get the attention of their consumers. Social Media Marketing is a strategy used by companies and has the aim of attracting consumer attention by obtaining a wider target market. So the purpose of this study is to determine whether Social Media Marketing has an influence on Consumer Loyalty. The theory used in this study is the theory of Social Media Marketing including, Online Communities, Interaction, Sharing of Content, Accessibility, Credibility and the theory of Consumer Loyalty which includes repeat, retention, referalls. This research uses quantitative methodology with survey method. The population used in this study were followers of the @msglowbeauty Instagram account who had made purchases on Ms Glow products more than 2x. The technique used was simple random sampling with a sample size of 80 respondents. The results of this study indicate the average value of respondents' answers to the variable (X) of 4.23, this value is classified as high (Agree) and the average respondent's answer to the variable (Y) of 4.54 which is also predominantly high (Agree). A considerable influence can be seen from the correlation (R) value of 0.795 which is arguably high or strong and the R Square value of 0.631 or 63.1% of the effect while the remaining 36.9% is influenced by other things.
Musik Sebagai Media Komunikasi Kesehatan Mental
Authors: Setya Prihatining Tyas  , Arfian Suryasuciramdhan  , Alif Dava Mahesa  , Annisa Putria Racmawati
Published: August 2024

This research investigates the influence of Kunto Aji's song 'Rehat' on promoting mental health awareness and improving well-being. Analysis was carried out on the lyrics, melody and inclusion of the Solfeggio frequency 396 Hz in the song to understand its therapeutic impact. The findings showed that the positive statements, soothing tunes, and calm atmosphere of the song produced a highly relatable healing impact on individuals. The song's widespread popularity and incorporation into various playlists and radio stations ensures its exposure to a wide audience, thus serving as a valuable instrument for increasing awareness of mental health and reducing the associated stigma. The involvement of psychologists in the song creation process emphasizes the importance of increasing awareness about mental health and the potential of music in facilitating this awareness. This study adds to the ongoing discourse about mental health awareness and the potential of music to improve mental well-being.
Komunikasi Keterikatan: Trauma Personal Dalam Hubungan Asmara
Authors: Livia Eka Sabilla  , Nina Yuliana
Published: August 2024

Establishing a romantic relationship is a common thing and often happens in every human life, even from a relatively young age. However, with the development of the times, more and more stories about romantic relationships are one of the reasons that hinder the occurrence of romantic relationships such as a poor family environment or the failure of previous romantic relationships. The purpose of this study is to analyze women's struggles in dealing with trauma due to the process of communication of attachment that occurred previously. The researcher uses a qualitative method with a case study approach. The subjects used in this study were three women who felt a bad impact on a romantic relationship by using Answorth's attachment pattern. The data collection method uses interview, observation, and informant techniques. The results of the study showed an overview of the three subjects about how much the previous relationship affected the next relationship and how they did to overcome it.
E-Library Menggunakan Metode K-Means Mengkategorikan Buku Berdasarkan Judul Buku dengan Berbasis Website
Authors: Izuddin Alqosam
Published: August 2024

Technology and information in the digital era is developing very rapidly, especially in the field of information systems. Along with advances in technology we can alleviate an existing problem. Given the rapid development of information systems in recent years, it can encourage human activity to seek information. One of the technological developments marked by the existence of the internet is providing services. The forms of services provided by the internet are useful and beneficial for human life, from data access, advertising, communication, actual information, and one of them is a digital library or can be called E-Library. A library is a collection or collection of all kinds of books, archives and papers. A library management system that is still manual requires the role of technology. So we need E-library technology to implement a library management system to facilitate library management. researchers are encouraged to study the E-library by using the K-Means Clustering method to solve E-Library problems.
Analisis Etika Periklanan dan Dampak Sosial Iklan Sabun Mandi Lifebuoy “5 Tahun Bisa untuk NTT” pada Desa Bitobe, Nusa Tenggara Timur, Tahun 2023
Authors: Syaiful Abdy  , Reidhia Salsabila  , Fitalia Bunga  , Daniel Handoko
Published: August 2024

This study examines the advertising ethics and social impact of Lifebuoy soap advertisement with the theme "5 Tahun Bisa untuk NTT" (5 Years for NTT), aired in Bitobe Village, East Nusa Tenggara in 2023. Bitobe Village was chosen due to its representation of the typical socio-economic conditions in East Nusa Tenggara, often facing challenges related to sanitation and health. The research aims to analyze how the advertisement message is understood and received by the local community, as well as the implications of this message on hygiene-related behaviors and attitudes. The methods employed include content analysis of the advertisement and a social impact study through interviews and direct observations with the residents of Bitobe Village. The findings are expected to provide deeper insights into advertising ethics practices in a local context and their contribution to social change in marginalized communities.
Rancang Aplikasi Pendaftaran Siswa Baru Berbasis Website
Authors: Wafiq Azizah  , Umi Chotijah
Published: August 2024

The new student enrollment process at SMP MIFTAHURROHMAN faces various challenges in terms of efficiency and effectiveness. The current manual process often leads to delays and errors, and fails to meet enrollment targets. To address these issues, we developed a web-based application designed to facilitate the enrollment of new students. This application allows students to register online, upload supporting documents, and print registration receipts. The system is built using the waterfall method and technologies such as PHP, MySQL, and the CodeIgniter framework. Both students and school administrators can monitor and manage registration data in real-time. The implementation of this application is expected to make the new student enrollment process faster, more accurate, and transparent, thereby improving operational efficiency and user satisfaction. This research shows that the developed application effectively addresses the existing problems and provides significant benefits for the school.
Reprenstasi Ketakutan Meninggalkan Kebudayan Batak Dalam Film Ngeri-Ngeri Sedap
Authors: Oktavia Permatasari Sihombing
Published: August 2024

This research explores the representation of fear in the context of leaving Batak culture as depicted in the film "Ngeri-Ngeri Sedap". Through a content analysis approach, this study investigates how the fear associated with leaving cultural identity is reflected in the narrative, visuals, and characters in the film. Qualitative methods are used to analyze various film elements, including dialogue, plot, setting, and cultural symbolism. The findings indicate that the film portrays the complexity of fear experienced by individuals confronted with the conflict between tradition and modernity. These representations provide insights into the cultural dynamics within Batak society and their implications for individual identity. The study contributes to understanding how fear is associated with cultural change and how it is reflected using Roland Barthes' semiotic analysis framework. The goal of this study is to use Roland Barthes' semiotic analysis method to uncover the moral lessons that are subtly conveyed in films.  The study uses qualitative descriptive methodologies and centers on specific cinema moments.  While connotation is investigated to uncover the hidden meaning behind these indicators, denotation is used to identify signs as they seem on the surface.  Myth analysis is another method used in this research to find concepts that are implied by the movie's plot.  Through the use of Roland Barthes' semiotic approach, the study unveils "Ngeri-Ngeri Sedap"'s intricate and multilayered narrative structure. The research findings offer profound insights into the ways in which the film uses verbal and visual cues to convey moral lessons to its audience.  This study enhances our knowledge of semiotic analysis in the context of film by shedding light on symbolic representations and hidden messages in audiovisual art.