bluuebunny/crossref_metadata_2025 huggingface dataset:
The Development of Elderly Services: Stylized Facts and Prospect in China
Authors: Yan Yi
Published: November 2023

Population aging has emerged as one of China's major concerns due to the country's ongoing economic development and population increase. In order to predict the future growth of China's aged service industry and to suggest appropriate change-management techniques, this article examines the existing status of China's aging population. First, in this essay, the current situation with China's aging population is examined, including the sharp rise in the proportion of the old and the progression of aging., and the existence of urban-rural aging differences. Secondly, this paper analyzes the causes of population aging and the combined effects of various factors such as aging family knots. Then, the paper discusses how to improve China's elderly service industry and proposes corresponding policy recommendations and changes in wording. Finally, the paper points out that to meet the challenges posed by population aging, and to ensure the senior population's health, longevity, and happiness, a sound aged service system must be established. and aggressively pursue the education and training of elderly service employees to enhance their knowledge, abilities, and employment possibilities for the elderly population's involvement and fulfillment. Aside from that, the government should strengthen cooperation with enterprises and social organizations to improve the elderly service industry.
The NBAs Economic Value Analysis and Beneficial Exploration
Authors: Huang HaoHsuan , Lyu Haochen
Published: November 2023

As the NBA grows in popularity across the world, its annual income grows in lockstep with it. The NBA has signed several contracts throughout its history, and these contracts are what keep the NBA alive and well. Although affected by the COVID, the commercial activities of the NBA will not be sluggish because of this. The NBA generates money in a variety of methods, including merchandise, tickets, sponsorship, and live streaming, which enable the NBA to produce billions of dollars. Furthermore, the NBA's management style is one of the reasons for its success. This article starts with the income analysis of the NBA and clarifies the fluctuations and main proportions of income. Based on this, this research analyzes the reasons for the high income of the NBA and the benefits it brings to society and individuals. It can be seen that NBA promotes the spread of American culture, enriches people's lives, and drives the spread of sports culture among young people.
Comparative Analysis of NBA and CBA Marketing Strategies Based on Fan Psychology
Authors: Zhou Zihan
Published: November 2023

Nowadays, because of the popularity of basketball, there are now two basketball organizations. One is NBA and the one is CBA. In today's highly developed sports commercialization, the NBA (national basketball league) is undoubtedly one of the most influential in many sports business brands, whether from the ratings, advertising profits, or it to the leading role of related industry chain, the market value of the NBA almost no the business giant can match. No matter how the world economic situation changes, people love the NBA. This is not a wonderful sports game can achieve business myth, outside the NBA field has an outstanding business operation team and perfect and careful operation system, the operation system properly embedded in the background of American society, culture, makes the sports business activities and big culture atmosphere positive interaction, to create the sports evolution for business, business rise Huawei culture model of success. However, in contrast, the CBA is more inferior than the NBA, which is closely related to the marketing strategy, inseparable. The following section analyze and compare the respective marketing strategies of NBA and CBA organizations and make suggestions for this. This research is in order to help the CBA to take a better development path to some extent.
An Assessment of a Real Course Allocation System
Authors: Yu Zonglin
Published: November 2023

This research mainly focuses on the course allocation problem in schools. In different schools, the matching mechanism is usually different. So far, people have not reached a consensus on an optimized mechanism for course assignments. In this essay, some important concepts for judging the quality of a matching mechanism will be introduced, and some instances will be quoted to support the assessment of the course allocation system in HuaFu International (HFI). In HFI, the course allocation procedures have some controversial parts that show the deficiency of the reasonability and validity of the mechanism. In HFI, courses accept applications based on the students priority, the students preference ranking for the course, and the grade of student. There are three important characteristics that cannot be satisfied in the system because the current mechanism partially focuses on the preference of one side of the matching objects, which leads to a large amount of welfare loss. In order to maintain the benefit of both students and teachers, this research suggests an available method to improve the mechanism.
An Analysis of the Global Economy under the Epidemic
Authors: Xue Ziyao
Published: November 2023

COVID-19 is a major challenge facing the world economy. Under the circumstances of the epidemic, the macro economy has been greatly impacted, and the global economic development model has changed. So the author aims to analyze the global economy based on existing literature and statistical data. The result shows that in the early days of the epidemic, enterprises were greatly affected. Due to the sluggish development, enterprises had to lay off workers, causing a wave of unemployment. In the middle of the epidemic, the world economy is experiencing severe inflation and unemployment is constantly rising. At the same time, the company continued to reform, transform, and upgrade. Enterprise management has been upgraded, the production structure has changed, and some enterprises have made great contributions to solving social problems, slowing down the economic downturn. In the post-epidemic period, enterprises gradually completed their transformation. At the same time, the government provided relevant policy support and financial guarantees for the recovery of enterprises.
The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example
Authors: Yang Huijia
Published: November 2023

In the development of the sports goods industry, marketing, as an important management tool, has a significant impact on the growth of businesses. Not only can a solid marketing plan provide a thorough sales network and system for the sporting goods business, but also solve the problems of product sales and fund recovery for enterprises, laying a solid foundation for their development. The consumption of sports goods has shown increasing business opportunities in today's rapidly developing economy. The sports goods industry is also seeking development in this market with expanding demand, and many international brands stand out in the fierce competition. Nike, founded in 1972, has become a leader in sports brands today. Nike's unique marketing strategy is the key to success. Nike's marketing strategy has important guiding significance for the development of the sports goods industry. This article takes Nike as an example, analyzes the impact of Nike's marketing strategy on the sports goods industry, discovers innovative points of Nike's brand marketing strategy, explores key factors for the success of the marketing strategy, and provides effective references for the sports goods industry.
A Macroprudential Analysis of the 2008 Financial Crisis
Authors: Nie Yuhan
Published: November 2023

The subprime crisis of the late 2000s had a profound impact on the global financial system, triggering an economic downturn of unprecedented magnitude. This paper provides a comprehensive analysis of the causes, consequences, and lessons learned from the subprime crisis. The crisis emerged from a combination of factors, including the expansion of subprime mortgage lending, relaxed underwriting standards, and the bursting of the housing bubble. Financial institutions eagerly pursued higher profits by issuing mortgage loans to borrowers with questionable creditworthiness, leading to a surge in loan defaults and foreclosures when the housing market collapsed. The consequences of the crisis were far-reaching. It resulted in widespread financial turmoil, with significant losses incurred by interconnected institutions worldwide. The global economy experienced a severe recession, characterized by high unemployment, declining consumer and investor confidence, and disruptions across various industries. The subprime crisis highlighted critical weaknesses in risk management practices, regulatory oversight, and financial market mechanisms. However, it also served as a catalyst for reform. Policymakers implemented measures to strengthen financial systems, enhance transparency, and improve risk assessment and management. Revisions to regulatory frameworks, stricter stress testing, and reinforced consumer protection measures were among the responses.
JPMorgan Chase Supply Chain Finance Business Development Strategy Study
Authors: Zhang Nuoxin
Published: November 2023

Supply chain finance is an organic combination of the logistics industry and the financial industry. The two promote each other and develop together. This paper focuses on the general steps of strategic research, puts forward the basic concept of supply chain finance, and analyzes the development status and main problems of JPMorgan Chase Banks supply chain finance business. Through the construction of the SWOT model, the advantages, disadvantages, opportunities and challenges of JPMorgan Chase Banks development of supply chain financial business are carefully studied, and the optimal strategy for the development of supply chain financial business is proposed. For the supply chain business in JPMorgan Chases SWOT analysis model derived aggressive strategy, JPMorgan Chases disadvantages and advantages in the global market have distinctive characteristics, such as an international competitive advantage and a mature product line, suitable for JPMorgan Chase to open the market quickly, while the lack of overseas advantages makes JPMorgan Chase must segment the market and implement differentiated competitive target customer selection strategies, etc.
The Impact of China's Digital Economy on Carbon Emissions: Evidence from 30 Provinces Data
Authors: Wang Maoheng , Huang Yufei
Published: November 2023

China's digital economy is expanding rapidly, and its relationship to carbon emissions is a frequent topic of discussion. To study this topic, we chose 30 provinces, except Tibet, Tai Wan, Hong Kong, and Macau, found data related to the digital economy from China Statistical Yearbook and sorted them to panel data. Based on these provinces' panel data from 2009 to 2019, this essay uses a multiple regression analysis model to examine how the digital economy affects carbon emissions, and divides the 30 provinces' data into two groups by time to study the impact of the digital economys development in carbon emissions. In this process, we use STATA. In this paper, we choose software industry investment and the number of Internet access ports as two quotes from the digital economy because the digital economy relies heavily in the Internet. From the model, it is clear that the digital economy can help decrease carbon emissions, and by analyzing the first 5 years data from 2009 to 2014 and the data from 2014 to 2019, we found that carbon emissions may rise with the development of digital economy, but as it continues to develop, this effect will disappear. In the end of this paper, based on our findings, we suggest government enlarge the investment in developing digital economy-related industries such as the software industry and the information transmission industry.
Competitive Market and Prospect of Online Car-hailing: Taking the Merger of Didi and Kuaidi as an Example
Authors: Li Jiayi
Published: November 2023

Didi Dache and Kuaidi Taxi were listed in Beijing and Hangzhou in September and August 2012, respectively, and after a fierce game, the two companies announced their merger on February 14, 2015. This paper uses the case analysis method to analyze the competition and development prospects of the ride-hailing market by taking the merger of Didi Dache and Kuaidi as an example. The study found that Didi Dache and Kuaidi Taxi, as leading companies in the ride-hailing industry, grabbed most of the market share. The merger of the two companies is conducive to integrating market resources and improving resource utilization; Effectively accumulate funds and reduce the pressure of listing; Avoid strategic mistakes and avoid operational risks. In the future development, Didi Dache and Kuaidi Taxi should strengthen market supervision and put an end to providing services at unreasonable low prices, bundled sales, price discrimination, etc. In addition, the two companies should strengthen the screening of drivers, arrange training on time, improve driver service awareness, improve customer experience, and promote the sustainable development of the ride-hailing industry.
A Research on the Brand Innovation Strategy and Marketing Model of Chinese Milk Tea Brands Based on Chinese Traditional Culture, Illustrated by the Brand of SexyTea
Authors: Da Beisha , Liang Meixi , Yang Yaxian , Zhao Mengyuan
Published: November 2023

Made in a country with large tea yields, the tea products produced by the main raw materials of milk and Tea are continuously developing in China. On the other hand, with the increasing confidence in Chinese culture in recent years, the development of domestic brands has been rapid. This study aims to explore the role of the new Chinese-style style in brand innovation and marketing strategies in order to improve the competitiveness and market shares of tea drinks brands in the Chinese market, with the hope of providing a reference for other brands entering the tea drinks market and companies hoping to empower their brands with new Chinese-style aesthetics. This study will take the case of Sexy Tea and adopt a review research method. Firstly, it will discuss the popularity and influence of the new Chinese-style aesthetic in traditional Chinese culture. Secondly, it will analyze how Sexy Tea has integrated the unique Chinese-style aesthetic into its product innovation and marketing and then discuss the competitiveness that has been brought to Sexy Tea after incorporating the new Chinese-style aesthetic. Finally, relevant optimization suggestions will be provided for Sexy Tea's future development and how to maintain its competitiveness. This study found that Sexy Tea has successfully attracted the attention of a large number of consumers through innovations in products, brands, and research and development techniques based on traditional Chinese culture and has created a profound and distinctive brand image in the new-style tea market.
A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example
Authors: Zhang Hengyuan
Published: November 2023

With the development of sports in China, gyms of various operation models are gradually emerging. Today, traditional gyms still occupy a large share of the market in China, but 24-hour gyms are developing rapidly at a rate that cannot be ignored. This paper will analyze the current situation and problems of the 24-hour gym model in China today by observing and summarizing the competitive strategies and advantages of LeFit. It is found that LeFit has already fully satisfied the diversified needs of customers through its benefits and expands the brand value with its special communication channels. At the same time, this paper will also point out the problems and some drawbacks of LeFit at this stage and proposes practical construction for the gradual improvement of 24-hour gyms. Although there are still certain problems in its model that need to be optimized and adjusted, LeFit provides a new solution for the development of gyms in today's era.
The Application of Chinese Live-streaming Marketing in the US Market
Authors: Yang Xiting
Published: November 2023

The advent of the big data era has given rise to marketing models that push information more accurately, including live-streaming marketing which has become a mainstream sales model in China. However, live streaming is not widely used in the U.S. market. Therefore, this study analyzes the feasibility and specific practices of the Chinese live-streaming marketing model in the U.S. market by comparing the social media market, consumer behavior, and culture in China and the United States. This study is divided into three main steps: The first step is to examine the reasons why live streaming has been successful in China; second, the study investigates the U.S. market: mainstream social media, and current major marketing approaches; and finally, the study investigates the preferences of U.S. consumers. The study found that the live-streaming marketing approach can be applied in the U.S. market. Live streaming meets the shopping needs of U.S. consumers and the current U.S. social media has the main conditions needed for live streaming, with a platform user base, a well-established live streaming institutional mechanism, and a flow of anchor fans. Therefore, through this study, specific practices can be practiced on social platforms with mature live-streaming systems, through influencers who have already gained popularity. Or an official branded live broadcast to gain a stable and large audience as well as consumers by offering the lowest prices compared to other buying methods and buying platforms.
Analysis of the Impact of the Net Zero Movement on International Trade
Authors: Zhou Fangzheng
Published: November 2023

The net-zero carbon emission mission raised by UNFCCC accelerated the already looming shortage of various key metals in the construction of renewable energy facilities, such as copper for the construction of solar panels. Using basic econometric tools through Stata, this paper studied the effect on copper prices related to the net-zero campaign, aiming at both establishing the validity of such an effect and quantifying its scale. Relevant data from FRED demonstrates that this effect drives up copper price at a high significance level and quantifies it to be 2440.636 USD per metric ton. This effect also seems to be lagging into future periods, and a staggered events analysis suggests that the growth in copper price due to the net-zero campaign will decelerate in the near future. Potential flaws are discussed, and several valid and valuable future research directions are also raised.
A Comparative Study on Stock Price Forecasting after the COVID-19 Pandemic
Authors: Li Sun
Published: November 2023

Nowadays, stock price forecasting is still a difficult problem plaguing people, due to the uncertainty of the market. We contrast the effectiveness of three models in this research.: ARIMA, SVM, and BPNN model. To get the outperformed model in predicting after the COVID-19 pandemic, the data set is the stock price of Citic Securities (600030) on the Shanghai Stock Exchange from 2022.4.1 to 2022.12.30. Experiment results show that all three models predict outcomes with very little error from the actual values. And BPNN model has the best accuracy because of its great ability to portray the non-linear characteristic of our data.
Neural Network in Aircraft Customer Satisfaction Prediction
Authors: Du Wangbin
Published: November 2023

The aviation service market has become increasingly competitive in recent years, and airlines are constantly seeking new ways to attract more customers and improve their market share. One effective method of assessing customer satisfaction is through evaluating the quality of airline services. In this paper, the target is to explore the influence of various airline services to customer satisfaction. The study identified four key service types that have a significant impact on customer satisfaction. These include Wi-Fi service, online boarding pass printing service, business class customer service, and personal travel customer service. Improving the quality of these services or lowering their price may result in higher satisfaction evaluations, thus attracting more customers and increasing market share. The study found that improving the quality of services for business class customers can have a significant impact on satisfaction levels. For personal travel customers, offering specific promotions or service upgrades can lead to higher satisfaction evaluations. Additionally, for all types of customers, offering high-quality economy class services can significantly reduce negative evaluations and increase the likelihood of repeat business. Overall, the findings suggest that airlines should focus on improving the quality of these key service types to attract more customers and improve their market share. By offering high-quality services at a reasonable price, airlines can enhance their reputation and build a loyal customer base, leading to long-term success in the competitive aviation industry.
LSTM Prediction and Portfolio Optimization for Artificial Intelligence Industry
Authors: Jiang Xiaotian
Published: November 2023

The launch of ChatGPT has overwhelmingly been revolutionizing the stock market. Of particular interests of stock traders and financial analysts, discovery about artificial intelligence stock market has become the main focus. The paper selected top worldwide artificial intelligence (AI) enterprises from Yahoo Finance and made future return forecasts with the long short-term memory networks (LSTM). The predicted information is employed in conducting portfolio optimization within the scope of mean-variance analysis to obtain an assessment of the portfolios performance. The outcomes illustrate that the utilization of the LSTM model exhibits aptness in forecasting the forthcoming returns of financial instruments. Furthermore, a favorable preference entails the inclusion of NVDIA and Microsoft stocks in the portfolio. These discoveries offer utility in proposing pioneering investment strategies and aligning with the prevailing tendencies of societal progression.
The Influence of the Green Economy on the Structure of Industries
Authors: Zhang Linzao
Published: November 2023

This research examines the impact of the green economy on industrial structure, focusing on the viewpoints of enterprises, consumers, and the government, and provides comprehensive evaluation of the trends in reform and development within Chinas environmentally friendly sector. The study reveals that the green economy has a significant influence on optimizing the industrial structure. Encouraging companies to adopt green production practices can lead to a shift towards resource-efficient and environmentally friendly production methods, promoting the transformation of the industrial structure towards green industries. Guiding consumers towards green consumption can stimulate the demand for green industries, thereby driving the transformation of the industrial structure towards green consumption-driven. Strengthening the government's environmental responsibilities can tilt the industrial structure towards environmental industries and foster the advancement of the eco-friendly economy. By optimizing the arrangement of industries, the green economy contributes to achieving sustainable development, providing important references for encouraging the environmentally conscious enhancement of industrial structures and building an environmentally friendly economic system.
The Impact of COVID-19 on China's Online Economy and the Offline Real Economy
Authors: Xu Ziqi
Published: November 2023

The sudden emergence of COVID-19 has greatly disrupted people's normal production and life, making people's production and life have undergone earth-shaking changes. The effective implementation of isolation has effectively curbed COVID-19 epidemic in China. This paper mainly studies the impact of Covid-19 on China's online economy and offline real economy. The purpose is to provide suggestions for the subsequent development of the Chinese economy. By comparing and analyzing the data before and after Covid-19, it was found that Covid-19 has had an impact on the real economy. But it also promotes the development of the online economy. It is recommended that subsequent enterprises adjust their strategies as soon as possible and focus on the development of both online and offline economies.
Urban Planning from the Economic Perspective Taking Singapore as an Example
Authors: Zhang Tongyue
Published: November 2023

The government of Singapore is a key player in the evolution of urban planning on a national scale. Singapore is small in size and resource-poor, but the government's urban planning, clear responsibilities, high quality and efficiency, focus on the people, and the achievement of an excellent living environment serve as a model for China's urban planning as it undergoes rapid urbanization. This paper examines the origins of Singapore's status as a garden city, how the city-state strikes a balance between competing needs, the theories and methods it employs to plan and manage urban change and growth, and the policies and measures it employs to make the most efficient use of its land resources.
Analysis of Starbucks Organizational Culture on Employee Motivation, Based on Herzberg's Two-factor Theory
Authors: Lu Xinzhao
Published: November 2023

Starbucks is a global coffee chain originating from the United States and makes it one of the largest coffee chains in the world. The success of Starbucks is attributed to its excellent organizational culture and human resource management strategy. The positive and friendly employee policy of Starbucks has been regarded as an industry benchmark and a role model to learn from. This study examines the influence of Starbucks organizational culture on employee motivation from the perspective of two-factor theory. By analyzing the company's employee-friendly policies and supportive culture, this paper shows how Starbucks can achieve high levels of employee motivation and comprehensively analyzes the impact of organizational culture on employee motivation. This paper argues that Starbucks organizational culture is the key to attracting and retaining qualified talent and motivating employees in the highly competitive coffee industry.
Research on Investment Strategy of Hang Seng ETF Based on Hang Seng Indexs P/E Ratio
Authors: Xue Lining
Published: November 2023

The Hang Seng Index is commonly used by investors as a reference and benchmark for investing in the Hong Kong stock market. It comprises of approximately 40 stocks, mainly blue-chip companies in Hong Kong. The price-to-earnings ratio of Hang Seng Index is a predictive instrument for future price. By comparing price-to-earnings ratio with its historical data, investor would figure out whether the stock is overvalued or not. In this paper, the investment strategy uses performance over the past five years to decide whether to buy or sell. This research collectes data from 2013 to 2022 and tests the feasibility of the strategy. The result shows that the overall rate of return from 2018 to 2022 is 4.83%. After improvement, the rate of return increases to 5.51%, with less loss. This paper finds that price-to-earnings ratio plays a role in predicting market stock price and helps investors obtain more market information to develop an investment strategy with high returns.
Corporate ESG Investment: Factors Affecting the Economic Sustainability
Authors: Ni Zihan
Published: November 2023

ESG investing has gained prominence in sustainable development, yet its widespread adoption remains an evolving process. This paper comprehensively analyzes the factors influencing corporate ESG investment, considering technology, policy, investor performance, and social responsibility. The paper explores the definition and evolution of ESG, emphasizing its importance in promoting responsible business practices. It assesses the impact of emerging technologies like AI, blockchain, and renewable energy solutions on ESG practices. Industry-specific technologies in manufacturing, finance, and transportation sectors are also considered. The role of policies in shaping ESG investment practices is evaluated, examining regulatory frameworks, tax incentives, and reporting requirements worldwide. The effectiveness of these policies in encouraging ESG integration within corporate strategies is assessed. Investor performance is analyzed in relation to ESG, highlighting empirical evidence of its positive impact on financial performance and risk management. The growing demand for ESG-focused investments from institutional investors and its influence on corporate ESG practices are explored. The importance of social responsibility in driving ESG investment is emphasized, showcasing successful case studies of companies aligning their strategies with societal needs, enhancing brand reputation and stakeholder engagement. This analysis provides a holistic understanding of the dynamics surrounding corporate ESG investment. It underscores the need for technological advancements, supportive policies, investor demand, and social responsibility to foster widespread adoption of ESG practices. Ultimately, this paper emphasizes the collective consideration of these factors to promote sustainable development and a resilient global economy.
The Application of Deep Reinforcement Learning in Stock Trading Models
Authors: Aken Jinshimo , Liang Dengke , Lin Zifei , Wang Chuyi
Published: November 2023

Deep Reinforcement Learning (DRL), which integrates the perceptual strength of Deep Learning (DL) with the determination strength of Reinforcement Learning (RL), has emerged as an advanced approach in stock trading. This article focuses on summarizing the research on DRL in stock trading over the past five years, with an emphasis on state definition, action design, reward design, and algorithm selection in stock trading models. Many studies have found that the use of DRL in stock trading can effectively improve investment returns and profitability. In the last years, the adoption of DRL in the stock market has increased and researchers have achieved higher returns and substantial profits through continuous model optimization. However, current research on DRL models faces challenges because of the need for large amounts of complex and uncertain stock market data and the impacts of market volatility and the influence of information asymmetry. This review compares the discrepancies in processing logic among various studies and summarizes the progress made in existing research. It also explores the current challenges and limitations, and discusses potential improvement directions for DRL models in stock trading.
Research on the Impact of U.S. Interest Rate Soaring
Authors: Sun Mingwei
Published: November 2023

The Federal Reserve's tenth interest rate hike has further impacted the U.S. economy and society. Therefore, this paper analyses the current economic environment in the United States and the implications of high interest rates, as well as the link between high interest rates and US Treasuries against the background of the tenth interest rate hike by the Federal Reserve. The research uses information and data from the Federal Reserve, current news, and data from the US stock market as the basis for the analysis. This study concludes that high interest rates are unfavourable for the US economy in the short term, but have helped employment, mortgage repayment costs, and growth in some sectors.
Study on the Risk and Investment Value of Listed Companies in the Aviation Industry
Authors: Pan Zihao
Published: November 2023

The objective of this research paper is to thoroughly examine the risks and investment opportunities that exist within the aviation industry for publicly listed companies. The aviation industry encompasses a wide range of sectors, including airlines, aviation manufacturers, and aviation service providers, all of which play a vital role in the overall economy. Many airlines operating within this industry have shares listed on public stock exchanges, providing investors with the opportunity to engage in buying and selling activities. As a result, it is of utmost importance for investors to develop a comprehensive understanding of the associated risks and investment potential associated with publicly listed companies operating within the aviation sector. However, researchers conducting such an analysis must possess a certain level of knowledge and comprehension regarding the intricacies of the aviation industry and its interconnected markets. Acquiring in-depth knowledge about the industry and related market dynamics is crucial for accurately assessing the risk factors and determining the investment value of these listed aviation companies.
US Recession Analysis Based on Ordinary Least Squares Regression
Authors: Fang Zihuan , Shang Siqi , Wang Shuyu , Yang Yuming
Published: November 2023

The United States is the first developed economy that rebounded from the 2008 global financial. Theoretically, US economic cycle is influenced by several factors, this paper mainly focuses on the linkage of the US economic growth and The correlation between the unemployment rate and the U.S. federal funds rate. Between times with rising economic activity, known as expansions. Whereas, the periods of diminishing economic activity is known as recessions. The economic climate constantly shifts throughout time. Firstly, the rate of employment and the rate of federal funding are cointegrated. The findings of a regression analysis demonstrate that there is a negative concurrent correlation between the federal funds rate and unemployment rate. Secondly, in order to verify the linkage, through an in-depth review of the data, several interlinked and external factors behind the pattern of such correlation related to the variation on economic growth also need to be elaborated.
The Impact of Mergers and Acquisitions on the Long-Term Performance of Securities Firms
Authors: Ling Zirui , Sun Haorong , Yang Zhejia , Zhang Xinyue
Published: November 2023

In China, the generally small size and weak financing capacity have affected the growth of the securities companies. In recent years, many securities firms have adopted mergers and acquisitions (M&A) to expand the size of their businesses and it is necessary to study the impact of M&A on their long-term performance. This paper selects the acquisition of Guangzhou Securities by CITIC Securities as a case study to examine the impact of M&A on long-term performance. The paper first analyses the motivation for the M&A and describes the background of the two companies. Then it analyses the long-term performance of CITIC Securities before and after the acquisition. As for the financial indicators, the paper compares profitability, solvency, operating efficiency and growth capacity. In terms of non-financial indicators, it focuses on market share and number of business offices. Finally, it makes some suggestions for M&A in the Chinese securities industry. The paper finds that CITIC Securities' profitability, solvency and operating efficiency have all improved after the M&A, and the M&A has brought considerable gains. Its business offices in Guangdong operations have increased, and its market share has further expanded. In the future, CITIC Securities will need further follow-on integration to expand synergies and improve the company's performance.
Literature Study of ESG in Corporate Investment and ESG Rating Status
Authors: Li Jiaxuan , Li Yinuo
Published: November 2023

This paper explores the challenges and solutions related to implementing ESG (Environmen-tal, Social, and Governance) systems within China's traditional industrial sector and pro-vides insights into future development trends. The adoption of ESG practices in traditional industries in China faces obstacles such as limited awareness, financial constraints, and dif-ficulties in measuring impacts accurately. To address these challenges, the paper suggests raising awareness, promoting education, and fostering a culture of sustainability among in-dustry stakeholders. Collaboration between government bodies, industry associations, and financial institutions is also proposed to provide financial incentives and support for ESG adoption. Standardizing ESG metrics and reporting frameworks can enhance transparency and comparability. Looking ahead, the integration of advanced technologies like AI, block-chain, and IoT can facilitate data analysis and decision-making. Public-private partnerships and industry collaborations can accelerate innovation and knowledge sharing. Despite the challenges, proactive measures such as awareness building, financial support, and standard-ized frameworks can lead to a sustainable future. Cooperation between government, indus-try, and society is crucial in embracing ESG advantages, fostering responsible practices, and contributing to a greener and more inclusive economy.
An Empirical Research of the Relationship Between ESG Performance and Firm Value
Authors: Sun Yi
Published: November 2023

In the context of the continuous promotion and implementation of ESG concepts around the world, this paper aims to study the correlation between ESG scores and the share prices of companies in different regions and industries. Based on the stock price data and ESG scores of the top 30 companies by market capitalization in the semiconductor industry, car manufacturing industry, and financial services industry, as well as the stock price data and ESG scores of the top 30 companies by market capitalization in the United States, China, and Japan, the linear fit model is constructed to analyze the correlation and intercept. It is found that the ESG score is positively correlated with company stock price in most situations, which means that the improvement of the ESG score often implies the improvement of the companys share price. According to the economic environment of different industries and countries, the correlation and intercept are different. Usually, the correlation or intercept is more evident in high-end industries or regions with better economies, also the ESG level is better.
ZARA Brand Strategy Analysis Based on Customer Perceived Value
Authors: Zhang Luming
Published: November 2023

The current Chinese clothing market is developing rapidly, and the consumption concepts and demands of major consumers have also changed. This poses a challenge for fast fashion brands represented by ZARA. The study used questionnaires to survey more than 300 Chinese consumers, understand their consumption habits, and measure ZARA Customers Perceived Value. Then, use SPSS to analyse ZARA consumer portraits, and calculate Customer Perceived Value scores from four dimensions. Finally, two improvement suggestions were proposed for the Price Value with the lowest score. To provide a reference for alleviating ZARA's current crisis, and also point out improvement ideas for other fast fashion brands that are also facing challenges.
The Impact of Social Media Influencers on Generation Z Online Consumer Behavior (Take the Social Media Platform Douyin as an Example)
Authors: Liu Yitong
Published: November 2023

Nowadays, there is a gradual shift in the way more and more people shop due to the influence of the pandemic. Shopping is moving away from brick-and-mortar stores and towards e-commerce shopping streams on social platforms. People are getting their needs met by watching live streams of e-commerce anchors, not only buying what they want but also reaping the benefits of quasi-social relationships online through their interactions on the Internet. The goal of this research is to investigate the link between influencer marketing and the effect that social media influencers have on the online shopping habits of members of Generation Z. Specifically, this study will look at how China Generation Z shoppers are influenced by those who are influential on social media. The results of a nationwide online survey of 227 Chinese Generation Z people show that social media influencers have a significant impact on Generation Z online consumer behavior, especially on the Douyin social media platform. The questionnaire respondents were from different regions of China's interior and the population was evenly distributed. The impact of different influencer marketing strategies and behavioral characteristics on the online consumer behavior of this age group is discussed.
Investor Sentiment in Stocks and Futures Markets
Authors: Tang Sikai
Published: November 2023

As nations implement interest rate hikes and the economy heads towards a downward trajectory, investor sentiment undergoes a significant transformation. While extensive research has explored how investor sentiment influences stock markets, there is limited investigation into its effects on futures markets. This study aims to delve into various methodologies used to examine investor sentiment, including existed indexes, news analysis, and machine learning techniques. The study will evaluate how investor sentiment influences futures market and explore the connection between futures market and stock market. It acknowledges that there are both similarities and differences in studying investor sentiment in the stock and futures markets and suggests that futures market may play a role in affecting stock market prices. By conducting a thorough review of existing literature, the objective is to enhance our understanding of price dynamics in both the futures and stock markets within the context of the current global economic downturn.
Exploring the Path of Data Intellectual Property Protection in the Context of the Digital Economy
Authors: Shen Xuanli
Published: November 2023

The digital economy's rapid growth has ushered society into a new era, where data holds immense significance. In the field of legal academia, data can be seen as an important carrier of intellectual property rights in a legal sense. Therefore, the research on the path and models of intellectual property protection for data in the context of the digital economy has become a focus of domestic and foreign scholars. This paper aims to address the issues of limited avenues and low effectiveness in the protection of data intellectual property rights in China. Through the definition and comparison of the concepts of data and intellectual property rights in academic terms, this paper analyzes and compares the data protection models in various countries worldwide with the actual data protection situation in China, and summarizes the findings. Furthermore, the paper proposes specific measures for the protection of data intellectual property rights in China, such as establishing clear standards for certifying data compilation works and enacting specialized legislation for data protection. These proposed regulations help to alleviate the current challenges in data intellectual property rights protection to a certain extent.
How the New Economy and the Economic Crisis are Affecting the Development of the Public Relations Industry
Authors: Jin Mingyang
Published: November 2023

Economics and public relations are two very important fields in modern times and are closely related to each other. People tend to discuss the relationship between how the traditional economy has influenced the development of the public relations profession while neglecting the impact of new economic developments and economic crises on the public relations profession. The emergence of the attention economy as a trend and challenge to traditional economies also will have a significant impact on public relations. This article proposes the impact which the appearance of the new economy and the crises that have emerged in recent years in economic development will affect the public relations industry according to some case studies and data from recent years. Drawing on the literature, the author argues that the economic crisis will bring greater opportunities for the public relations industry. Also, the traditional economic model has changed as a result of the emergence and growth of the new attention economy, which will also cause the public relations sector to start moving in the direction of information competition.
Does the Easing of Restriction in Zero-COVID Policy Impact the Pharmaceutical Industrial Index?
Authors: Xu Jingyuan
Published: November 2023

After a policy of easing COVID-19 restrictions was issued in China in December 2022, many people were infected by the virus sooner or later, and medical resources became extremely scarce. This paper aims to investigate the relationship between the easing of restrictions in the Zero-COVID policy and the pharmaceutical industry index. The paper predicts that the policy will stimulate an increase in the pharmaceutical industry index. Using the ARIMA model, the paper finds that the predicted value is lower than the actual value, indicating that the policy indeed has a positive effect on the index price. Another discovery is that the index price generally exhibits a decreasing trend. The reason for this is that the index price had already reached a high point when COVID first occurred, and it would continue to decline due to overreacting phenomenon. Based on these results, the paper suggests that investors should not only consider the temporary stimulation but also need to be aware of the long-term price trend.
The Relationship Between the SDGs and Corporate Performance: Key Factors Contributing to the Achievement of the SDGs
Authors: Xing Chen
Published: November 2023

Sustainability has become a key concern for businesses and government agencies around the world. Companies are increasingly recognizing that achieving the Sustainable Development Goals (SDGs) not only has a positive impact on the environment and society, but also has a significant impact on their own performance and competitiveness. Therefore, this thesis aims to explore in depth the impact of SDGs on business performance and analyze the key factors for achieving SDGs. Through comprehensive analysis of relevant literature and case studies, this thesis concludes that actively promoting the realization of SDGs is an effective way to improve corporate performance. In pursuing SDGs, companies can ensure the relevance of their business activities to SDGs through the rational formulation and implementation of sustainability strategies and integrate sustainability into core business decisions and processes. At the same time, enhancing stakeholder engagement is one of the key factors in achieving the SDGs. Working closely with stakeholders, including employees, consumers, suppliers, communities, and governments, can help companies gain broader support and cooperation to jointly drive sustainability. In summary, the findings of this thesis suggest that actively promoting the achievement of SDGs is critical to improving business performance. To successfully achieve SDGs, companies need to develop and implement sustainability strategies, enhance stakeholder engagement, and adopt innovative business models and technology solutions. This will provide companies with a long-term sustainable competitive advantage and make a positive contribution to society and the environment.