bluuebunny/crossref_metadata_2025 huggingface dataset:
INFLUENCE OF DIGITAL BUSINESS ASSETS AND FINANCIAL TECHNOLOGIES ON THE COUNTRY'S ECONOMIC GROWTH
Authors:   State Tax University (Irpin), Suntsova Olesia
Published: May 2023

General-purpose information technology, including the use of artificial intelligence in business and other digital business assets and their redistribution through financial technology, requires significant additional investment, including co-investment, attracting additional financial resources to invent new digital business assets, digital business -products, business models and human capital. These additional investments are usually intangible and poorly valued in national accounts, even if they create valuable assets for the firm. This paper develops a model that shows how insufficiently reflected in the registers and national accounts of digitalized business assets leads to underestimation of productivity growth in the first years of a new such digital business asset, and how later, when the benefits of intangible investments will be received and identified, productivity growth will be overestimated by the impact of these previously unrecorded digital assets. Our model generates a J-performance curve, which may explain the decline in productivity that often accompanies the emergence of new information technologies used in business, as well as productivity gains later after the application of such digital assets. The developed model can be used for empirical analysis of the historical roles of intangible assets related to research and development, software and computer hardware and other digital business assets and financial technologies. During the testing of the developed model, significant and permanent effects of the J-curve of performance are observed for software and financial technologies, and to a lesser extent for computer equipment. The intangible asset adjusted for the estimated value of digital business assets and financial technologies, which are not accounted for, is 11.3% higher than the official figures for the end of 2020 and 15.9% higher than the official figures for the end of 2021. year. The developed model also assesses the impact of the use of such a digitalized business asset as artificial intelligence, and how artificial intelligence is related to the assessment of intangible capital and how it can now affect the measured productivity. As a result of testing the model developed in this article, the result is that the assets associated with the use of artificial intelligence in business are insignificant, but those that are constantly growing.
MUNICIPAL SERVICES IN THE INFORMATION ENVIRONMENT
Authors:   Poltava University of Economics and Trade, Kononenko Zhanna , Hasii Olena ,   Poltava University of Economics and Trade, Kononenko Oleh ,   Poltava University of Economics and Trade
Published: May 2023

The article examines the areas of cooperation between the state and society. Two problems of the integration of computer technologies into life are highlighted, namely: communication component – accessibility and adaptability of digital products to all segments of the population; and improvement of the obtained results in order to achieve the maximum quality in the field of administrative services. The introduction of computer technologies into the life of society appears as a global social process. The complex involvement of information as a public resource ensures the sustainable development of the economy, innovative processes and fast communication between people. Thanks to this, new models of interactions appear in the chain of digitalization of the state. It should be noted that the focus of local self-government reform is on people. One of the important components of its comfort and life is obtaining high-quality administrative and communal services. At the moment, more and more Ukrainians choose CNAS to receive public services, because they receive the necessary information as quickly and qualitatively as possible. A review of innovative processes in the area of speeding up communication between people and the state indicates the possibility of scientific and technical progress to meet the needs of the population in obtaining municipal and administrative services. There is also the use of the term «services of general interest», under which it is accepted that the public authorities of other countries can provide their services expressing their interest through the network of national CNAS. It has been proven that in modern conditions of digital awareness of society, there is a need to improve the quality system of providing administrative services, to improve the information environment under conditions of low awareness of communities regarding remote receipt of administrative and municipal services. One of the important components of its comfort and life is receiving high-quality administrative and communal services. At the moment, more and more Ukrainians choose CNAS to receive public services, because they receive the necessary information as quickly and qualitatively as possible. The Ministry of Digital Affairs is working hard to ensure that almost all administrative services can be obtained in one place, but in order to improve such a sector of public work, it is necessary to make timely changes to the legislation, help CNAS to implement modern electronic technologies and train administrators to work well. Therefore, the system of providing administrative services in the dynamics of its development still has room to develop and reveal its potential.
RETAIL TRADE OF FOOD PRODUCTS IN UKRAINE: CURRENT STATE AND CHALLENGES
Authors:   National University of Food Technologies, Petukhova Olga , Zakrevska Lyudmila ,   National University of Food Technologies
Published: May 2023

The article is devoted to the study of the current state of food retail trade in Ukraine and the development of countermeasures to modern economic challenges in the retail sector. The impact of food retail trade on the country's monetary turnover is determined. The essence of the concept of "food products" and its difference from food products is defined. It has been proven that food products should be understood as food products for consumption by humans and other living beings. It has been proven that the dynamics of sales volumes of food products is cyclical in nature. The dynamics of sales volumes of food products in Ukraine through cash registers were analyzed and a significant reduction in sales of this product group was determined. The continuation of this negative dynamic in the future is predicted by constructing a linear regression equation. The structure of domestic retail turnover by food product groups was analyzed and the presence of "delayed" demand for fruits and vegetables, fish and fish products was revealed. It was determined that the deterioration of the economic situation and a decrease in the income of citizens may lead to a redistribution of sales of alcoholic products within the category towards cheaper ones. The dynamics of merchandise turnover by food product groups in 2017–2021 were studied. The main reasons for the increase in merchandise turnover by all food product groups were attributed to a significant increase in the price of fuel and lubricants. Due to supply problems and inflationary pressures, food prices are forecast to rise in the future. The influence of quarantine restrictions on the change in the dynamics of turnover and methods of product promotion in the field of food retail trade has been revealed. This is a consequence of the COVID-19 coronavirus pandemic. It found that during the pandemic, many food retailers began to pay more attention to maintaining close ties with suppliers to strengthen supply chains. It has been proven that ensuring the effective functioning of food retail trade facilities can be achieved by maximally meeting the needs of consumers and minimizing time spent.
ECONOMIC RECONSTRUCTION: THE IMPACT OF THE SECOND WORLD WAR ON POST-WAR ECONOMIC GROWTH
Authors:   O.M. Beketov National University of Urban Economy in Kharkiv, Serogina Daria , Zhovtyak Hanna ,   O.M. Beketov National University of Urban Economy in Kharkiv, Bazetska Hanna ,   O.M. Beketov National University of Urban Economy in Kharkiv
Published: May 2023

In order to achieve post-war recovery of the country, integrate the economy into the European space and global value chains, Ukraine needs to implement a large-scale recovery program. With the current development of information technologies (big data, cloud technologies, high-speed internet coverage, modern satellite systems, etc.), the world has not seen recovery projects on the scale of Ukraine's future recovery. Therefore, Ukraine needs to create its own recovery model using the best principles of recovery from natural disasters and military conflicts, as well as modern digital tools. To achieve this goal, this study examined the international experience of post-World War II recovery. The main focus of the analysis was on approaches and tools that produced the maximum result. The study also showed the necessity for Ukraine to form a new paradigm of economic thinking and development. Its content lies in the transition to thinking in terms of reconstructive type of economic development. It is shown that reconstructive development is possible both on the basis of economic growth and under certain conditions with zero or even negative rates of economic growth. In analyzing the issues outlined in the title of the article, it is relevant to refer to the experience of developed countries around the world. Therefore, the purpose of this article is to analyze the main factors that helped countries recover and develop after wars and military conflicts, in order to take them into account when creating a new concept for the reconstruction of Ukraine's economy. Looking at the examples of state intervention in post-war economic growth processes that have been analyzed, there are somewhat common features in foreign experience that indicate the importance of targeted international assistance for the recovery of production capacity and stable economic growth. The Golden Age of capitalism was characterized by an unprecedented growth in international trade combined with impressive rates of global economic growth, and modern thinking and development practices are largely a result of it. Long-term economic planning was recognized as important, and industrialization was promoted as a means of promoting economic development in less developed countries.
STUDY OF THE STATE AND TRANSFORMATIONS OF THE EDUCATION SYSTEM OF UKRAINE
Authors:   School of Management, Guangdong Ocean University, Mingming Wen , Volodymyr Velychko ,   O.M. Beketov National University of Urban Economy in Kharkiv, Kovalenko Lyudmila ,   O.M. Beketov National University of Urban Economy in Kharkiv
Published: May 2023

The article determines the relevance of the formation and development of the educational system of Ukraine, taking into account ambiguous transformational processes. It has been established that in modern conditions there is a need to create modern human capital, which provides opportunities to build a modern educational and professional platform for the development of the state's economy. In addition, the formation of a modern educational space makes it possible to apply the tools of prevention and counteraction to external and internal problematic aspects. The necessity of using information and innovative technologies in the educational process to create conditions for ensuring high employment and social protection, taking into account environmental and economic factors, is determined. The Development Strategy of the European Union defines the scope of the educational process at the expense of obtaining a school education for 90% of schoolchildren, 40% of those obtaining a university education. At the same time, modern information and innovative technologies are used to create conditions for ensuring high employment and social protection, taking into account environmental and economic factors. The purpose of the study is to determine the directions of the development of the educational process, taking into account the transformational processes. To achieve the goal, the following tasks are solved: analysis of the state of the educational system at the current stage of economic transformations; characteristics of transformational processes affecting the development of the educational process. It has been established that by regions of Ukraine, the majority of foreign students studying in institutions of higher education are concentrated in the Mykolaiv and Odesa regions. Most of them are men. However, the foreign students admitted to study in the current year are women. In the study, the tasks related to the formation of directions and the identification of the peculiarities of the development of the educational process were solved. Problematic aspects regarding the decrease in the number of students in higher educational institutions, where "traditional" forms of education are implemented, have been identified. The need to provide innovative and information technologies in educational activities has been proven.
FINANCING THE DEVELOPMENT OF UKRAINE'S ECONOMY THROUGH FOREIGN INVESTMENTS: PROBLEMS AND PROSPECTS
Authors:   State Tax University, Belinska Yanina , Kolyada Olena ,   State Tax University
Published: May 2023

The article examines the problems of attracting foreign investment to Ukraine in wartime conditions. It was shown that although the investment attractiveness of the domestic economy fell sharply during the war, its prospect of becoming a member of the European Union attracts foreign investors. Ukraine is a market with great investment opportunities. Taking into account the resource and human potential, after the war, Ukraine will be able to effectively master 70–100 billion dollars annually. The priority areas of activity for attracting investments, which have the greatest development potential in the future, have been determined: the defense-industrial complex, metallurgy and metalworking, energy, natural resources, agro-industrial complex, logistics and infrastructure, industrial production, woodworking and furniture production, pharmaceuticals, innovative technologies. The problems of attracting foreign investments to Ukraine are analyzed. State measures to improve the business climate in the country are analyzed. The possibilities of insurance of investment risks in the conditions of war and provision of guarantees by foreign financial organizations are analyzed. The investment guarantee program aimed at long-term mitigation of risks for investors, prevention or compensation of losses and facilitation of obtaining financing for the implementation of investment projects was analyzed. The program covers such risks as war, expropriation (nationalization), transfer risk and conversion risk, risk of breach of contract. It is shown that the basis of increasing investment attractiveness of Ukraine at the current stage is the fact of its acceptance as a candidate for EU membership. It was determined that the main tasks in the field of attracting foreign investments are the issue of improving the legal framework and creating a risk insurance mechanism for foreign investors. Successful implementation of FDI attraction policy requires constant cooperation between Ukraine and its European partners.
MODEL OF THE MANAGEMENT-CONSULTING MECHANISM OF AGRI-FOOD ENTERPRISES
Authors:   Poltava State Agrarian University, Halych Oleksandr , Fenenko Oleksandr ,   Poltava State Agrarian University
Published: May 2023

The article substantiates the relevance of actualizing modern aspects of agro-consulting, in particular in terms of improving the agri-food enterprise’s mechanism of management consulting, taking into account the factors of globalization, digitalization, production and management processes automatization. The author's own model of the mechanism for providing agri-food enterprise’s management consulting has been developed, which includes four main blocks: subjects of management consulting, which were divided into subjects of direct and indirect influence; the process of management consulting itself (models, methods, tools, functional subsystems, support subsystems, general and special areas of agri-food enterprise’s management consulting); objects of management consulting; the result of this mechanism. The models, methods and tools of management consulting in the proposed mechanism are classical and provide for traditional methods of their implementation depending on the specifics of the agri-food sector entity. The mechanism separates and simultaneously defines the interaction of functional and supporting subsystems of management consulting, the first of which implements the main consulting functions, and the second determines the necessary resources and ways to use them for the effective implementation of consulting processes. These subsystems, along with other elements, determine the general and special areas of management consulting. The objects within this mechanism are: production and management personnel, areas of activity, subsystems, functions and processes, resource potential of the enterprise, i.e. those aspects in accordance with which the process of management consulting was carried out. The generalized result of the proposed mechanism is to increase the efficiency of agro-industrial production and the quality of the rural population’s life through the use of digitalization factors, means of scientific and technological progress and the use of knowledge about innovative methods of production, rural development, and the livelihoods of the rural population by expanding access to advisory services, improving the forms and methods of agricultural advisory services. The advantages of the influence of the digital socio-economic environment’s factors in the processes of agricultural consulting were determined.
COMMUNICATION PROCESSES IN THE PERSONNEL MANAGEMENT SYSTEM OF THE HOSPITALITY INDUSTRY
Authors:   International Humanitarian University, Kalaman Olga , Dyshkantiuk Oksana ,   International Humanitarian University, Vlasiuk Karina ,   International Humanitarian University
Published: May 2023

The article presents the importance and main characteristics of effective communications in the hospitality industry. The role and prospects for the development of the industry are shown, which makes it attractive for analysis. In addition, the study allows us to conclude that internal communication in the hospitality industry is important as the main component of the personnel management system. The set goal of clarifying and highlighting the problems of communication processes in the hospitality industry personnel management system by studying the contribution to human resource management, communication theory and internal marketing through the systematization of theoretical and empirical knowledge about the role of communication in hospitality enterprises has been achieved. In addition, possible directions for further research are presented, which include the need to develop questions about the impact of information and communication technologies on communication with both management and colleagues, as well as the variables that moderate the relationship between communication and satisfaction. The understanding of the relationship between internal communication with management and colleagues and employee satisfaction is substantiated. It has been found that higher employee satisfaction with communication contributes to a stronger emotional connection with the organization, which leads to a decrease in employee absenteeism. It is shown that both types of communication (communication with management and colleagues) have a positive impact on job satisfaction, with communication with management having a more significant impact, explaining the largest amount of variance. It is shown that internal communication is important for maintaining the right relationship between employees and the organization. The data presented allow us to conclude that the study shows the importance of communication for achieving employee job satisfaction. The results also confirm the findings of previous studies that have found a link between interpersonal communication and job satisfaction.
IMPROVEMENT OF THE SYSTEM OF MOTIVATION AND STIMULATION OF WORK BASED ON THE ASSESSMENT OF THE LEVEL OF SATISFACTION OF THE EMPLOYEES AT THE ENTERPRISE
Authors:   Sumy National Agrarian University, Kovalova Olha
Published: May 2023

The article proposes ways to improve the system of motivation and work stimulation in the medical institution based on the results of assessing the level of satisfaction of employees. The evaluation of the level of satisfaction of employees with the system of motivation and labor incentives showed that employees are not completely satisfied with it. Thus, only 20% of respondents were completely satisfied with it. Among the methods of financial and material stimulation, the majority of employees recognized traditional stimulation in the form of a high level of wages in the first place, and in the second place – additional benefits from the institution: payments for education, trainings, seminars, medication, rest. Also, employees expressed a desire to increase the level of motivational influence of monetary incentives in the form of additional payments for the achieved performance indicators. Among the types of non-monetary financial incentives, employees voted for having their own sports and health center. Based on the assessment, policies for improving the system of motivation and labor stimulation were developed. The introduced scale of allowances for achieving high indicators according to the criteria of labor and innovative activity was presented. Labor activity criteria characterize the quality of performance of professional duties by a medical worker. The criteria of innovative activity characterize the intentions of employees regarding their professional development, as well as innovative effectiveness in the form of the number of proposals made and implemented in the medical institution where a particular employee works. When implementing the proposed incentive scales based on the criteria of labor and innovative activities, it is possible to make the remuneration dependent on the level of achievement of indicators for each of the activity groups. Also, according to the evaluation results, it is proposed to open a sports and health center, which is a non-monetary incentive for employees and shows that the management of the institution cares about the health of employees, which is an important motivating factor. Thus, improving the system of motivation and stimulation of work based on the assessment of the level of satisfaction of employees will contribute to the hospital obtaining various types of effects, namely: economic, organizational-management and social, which will contribute to increasing the efficiency of the analyzed institution.
CHARACTERISTICS OF THE ESSENCE OF THE FINANCIAL SECURITY OF THE ENTERPRISE UNDER THE CONDITIONS OF CHANGES
Authors:   Lviv State University of Internal Affairs, Kots Danylo
Published: May 2023

The purpose of the study is to analyze the essence of the financial security of an enterprise in the face of change. The importance of studying the essence of the financial security of an enterprise in the conditions of changes is proved. It has been determined that in today's conditions of development, the concept of financial security of an enterprise in the context of constant changes still remains not fully disclosed, which led to the choice of this topic and its modern relevance. A study of the essence of the concept of "financial security of an enterprise" has been carried out. Today, the financial security of an enterprise is a particularly topical issue for the development of an enterprise in conditions of political and economic instability and war, as well as the dynamics of changes in micro- and macro-environment factors that affect financial performance. Specifically, this actualizes in a new way to see the essence of the financial safety of the company, taking into account modern configurations. It has been determined that the financial security of an enterprise should be understood as a state of security in which stability, balance, stability and flexibility are maintained in the face of new changes that introduce volatility in financial activity and the development of the socio-economic system. Changes inevitably affect all types of activities of the enterprise, including financial ones. Change is not to be feared, it must be managed. Such management is characterized by a low unique feature that, in the right hands of security actors, can ensure the development of a financial security system even when the external environment is constantly changing due to military operations. The main objects of financial security of the enterprise are characterized. The possible shift of the priority of certain objects of the financial security of the enterprise is presented graphically. The main conclusions based on the results of the study were formed. It has been established that the financial security of an enterprise has an extensive categorical apparatus, which includes a diverse number of concepts and elements. However, in our opinion, it is the need and necessity for changes, that is, a certain state of volatility, that should be inherent in the system of financial security of an enterprise, which in such conditions and state will constantly change and acquire flexibility for further development.
FINANCIAL RISK MANAGEMENT IN THE SPHERE OF LOGISTICS
Authors:   Uman National University of Horticulture, Kustrich Liliіa
Published: May 2023

The article examines the issue of using financial risk management methods in the logistics business. It is established that the war-related situation on the territory of Ukraine has indicated a change in the external and internal conditions of operation of logistics enterprises, which in turn has created additional financial risks. The aforementioned problematics necessitated a comprehensive restructuring of the business strategy, in particular: variable market positioning tactics; monitoring the work of all departments and divisions on an ongoing basis; analyzing and accounting of the crisis constraints; determining the optimal and least risky transportation itineraries, considering changes in access to certain warehouse and storage points, financial and currency restrictions, etc. It is stated that the instability of the economic environment and currency fluctuations increase the financial risks of logistics enterprises, necessitate constant accounting of foreign currency, which in turn requires additional risk management measures. The mentioned aspect creates a necessity to search for ways and methods to minimize currency risks and, as a result, to protect a business entity in the sphere of logistics against potential additional losses. In the course of the study, a situational analysis of the logistics sphere of Ukraine has been conducted. The goal and objectives of logistics activities have been defined. The article defines the fundamental principles of minimization of financial risks in the sphere of logistics. The article summarizes the main methods used to calculate currency risk assessment. Given the introduction of certain peculiarities of working with foreign currency, for instance, during martial law in Ukraine, this system of methods becomes an effective way of leveling currency risks. With the intent of avoiding financial risks as much as possible and minimizing losses from risky transactions, it is worth taking into account not only risk assessment and management methods, but also the current peculiarities of working with currency in an uncertain condition.
DIGITAL SUPPORT OF INVESTMENT AND INNOVATIVE DEVELOPMENT MANAGEMENT PROCESSES IN TERRITORIES
Authors:   Karazin Business School, V.N. Karazin Kharkiv National University, Pan Jiang
Published: May 2023

It is proved that digital platforms that create an opportunity for sharing digital infrastructure now have significant potential in terms of using digital technologies at the territory level. The level of digital platformization of the economy and society is studied. It is revealed that along with the development of digital platforms, digital ecosystems are formed as an environment for interaction between various economic entities that act independently and complement each other in the process of economic activity, ensuring constant interaction of technological platforms, internet services, analytical systems, information systems, etc. The current state of digital transformation of the regions of Ukraine is analyzed. A model of digital support for investment and innovation development of territories has been formed, which is based on the competencies of key stakeholders, the formation of which will ensure high – quality implementation of digital innovations at the territory level, namely: for government institutions, digital perfection and mentality should become the main competence, for business-digital maturity, for the population as an intellectual and human resource of the territory – digital literacy and culture, for subjects of innovation infrastructure – the generation of digital innovations. The formation and use of these competencies will allow the above-mentioned stakeholders to mobilize their resources to successfully solve the problems of digital support for investment and innovative development of territories. Collaboration of these entities on the basis of traditional communications and digital technologies and their formation of appropriate competencies will be provided by the competence management center for investment and innovative development of territories. The key tasks of such a center should be defined: ensuring high-quality and effective communication of stakeholders; studying the dynamics and level of formation of certain competencies; conducting expertise of project solutions, monitoring the development of digital projects and services, their testing, etc.
THE BANKING SECTOR OF UKRAINE DURING THE PERIOD OF MARTIAL LAW
Authors:   National Aviation University, Gavrilko Tetiana , Biriuk Viktoriia ,   National Aviation University
Published: May 2023

In the article was analyzed the work of the banking sector of Ukraine during the period of martial law, taking into account that it is one of the main sources of investment of financial resources in the national economy. It was considered the dynamics of the number of operating banks in the territory of Ukraine for the period of 2018–2022 and the reasons that led to a reduction of the number of banking institutions during the full-scale russian invasion. It was researched the NBU's activities to ensure the stable functioning of the banking system under martial law. First of all, this concerned a number of changes in regulations, the introduction of temporary measures for blanket refinancing of banks to maintain liquidity for up to one year, cash withdrawals from customer accounts, foreign exchange transactions, etc. The author analyzes the NBU's actions to cancel decisions to increase the mandatory reserve requirements and the conditions for the preparation and submission of financial statements by banks under martial law. It was analyzed the NBU's measures to assess credit risk by banks. The measures developed to ensure uninterrupted operation of banks due to problems in the energy infrastructure are important, especially the creation of the POWER BANKING project, which aims to create a joint banking network of branches that will be equipped with everything necessary to operate continuously in the context of a prolonged blackout. The factors that led to the increase in the discount rate and the NBU's policy on its further changes were analyzed. The state of the banking credit sector, changes in the volume and structure of banks' loan portfolios were assessed. The reasons for the increase in the share of non-performing loans (NPLs) are identified: destruction of assets of a number of enterprises, loss of collateral for lending, reduction in profits or losses, which led to the loss of borrowers' ability to repay loans. The priority lending areas for 2022 were analyzed. Conclusions were provided regarding the compliance of systemically important banking institutions with economic standards for credit risks. The prospects for further development of the Ukrainian banking system as an important condition for the recovery of the domestic economy and meeting the needs of individuals and corporate clients for banking products have been evaluated.
FINANCIAL STABILITY OF INDUSTRIAL ENTERPRISES OF UKRAINE
Authors:   Lviv Polytechnic National University, Moroz Nataliia , Blaha Olena ,   Lviv Polytechnic National University
Published: May 2023

The article investigates trends in the financial stability of Ukrainian enterprises, in particular industrial ones, in modern operating conditions. Effective management of the financial stability of the enterprise is a guarantee of its successful development, as well as entrepreneurship in general and the economy of the state. In order to form an effective financial stability management system, it is necessary to evaluate it. About a third of the assets of enterprises belong to industry. The rate of growth of non-current assets and equity of industrial enterprises significantly exceeds the rate of growth of these indicators of entrepreneurship in general. However, the share of industrial enterprises' capital is smaller, which is reflected in their financial stability. At the same time, the amount of non-current assets significantly exceeds the amount of equity, so the amount of own working capital is negative, as well as other absolute indicators of the financial stability of industrial enterprises. The evaluation of indicators of financial stability indicated its rather low level. The full-scale war in Ukraine led to a negative financial result of entrepreneurship, especially in the industrial sector. Profit is an important factor of financial stability, a source of equity growth, an indicator of entrepreneurship development. In the current conditions, it is necessary to find new ways to increase profitability, reduce cost without reducing product quality, implement energy-saving measures, increase energy efficiency of production, optimize production capacities, increase the efficiency of resource use, and develop a successful marketing policy. In order to improve financial stability, in addition to increasing profitability, it is also proposed to issue new shares, additional contributions of founders, revaluation of fixed assets and search for opportunities to receive irrevocable financial assistance, values from organizations, individuals, and states. The given ways of improving financial stability will make it possible to ensure its sufficient level, which is currently an important element of stabilizing the financial condition of enterprises and the economy of Ukraine.
COMPARISON WEBSITES IN THE INSURANCE DISTRIBUTION
Authors:   Taras Shevchenko National University of Kyiv, Motashko Tetiana
Published: May 2023

The article identifies the main aspects of insurance product comparison websites. It is found that such sites help customers find the most affordable insurance products according to certain parameters, namely cost, coverage, policy terms, ratings and reviews, additional services and benefits. It has been found that they can perform a number of different functions, the list of which varies depending on the evolution of the insurance market and the needs of consumers, and may include the function of comparison, selling, search, incentive, information and accessibility. It is noted that in foreign practice there are different types of comparison sites (depending on the purpose of the activity, a distinction is made between commercial and non-commercial comparison sites; depending on the business models that affect their operation and generation of profits, there are those that receive a commission for sales, a commission for clicks or a commission for advertising, etc.). However, the mechanism of their operation is in most cases standard and involves the customer entering a search query on a comparison site according to certain parameters; the analysis of the available information on insurance products and the presentation of those options that meet the consumer's request; the consumer choosing the best option and purchasing an insurance product or requesting additional advice to clarify the product's characteristics, etc. The use of comparison sites in the distribution of insurance products has been found to have both positive and negative effects on industry stakeholders and to cause a number of problems. Specifically, problems with the use of comparison sites in the distribution of insurance products include insufficient personalization, bias, limited choice, inadequate information, difficulty of comparison, price orientation, security, and disincentives to innovation. The article presents tips to ensure that insurance comparison websites properly fulfil their primary purpose of providing clear, accurate and reliable information to customers, thereby facilitating the process of choosing an insurance product. Regulators have a particular role to play in this respect.
INSTITUTIONAL FRAMEWORK AND EXPERIENCE OF IMPLEMENTING NON-FINANCIAL REPORTING OF COMPANIES IN THE EUROPEAN UNION
Authors:   O.M. Beketov National University of Urban Economy in Kharkiv, Solodovnik Olesia
Published: May 2023

The process of conceptualizing global sustainable development actualized the task of increasing the transparency and accountability of companies in terms of the impact of their activities on the environment, economy and society. To solve it, the institute of non-financial reporting was introduced into economic practice. The purpose of the article is to study the process of institutionalization of non-financial reporting of companies in the EU and generalize the experience of disclosure of non-financial information by companies in EU member states in order to justify the system of nonfinancial reporting of Ukrainian companies on the institutional basis of the EU. The adoption by the European Parliament and the Council of the EU of Directive 2013/34/EU and Directive 2014/95/EU became a powerful impetus for the development of the institution of non-financial reporting. However, due to the transposition of certain norms of Directive 2014/95/EU into the national legal systems of the EU member states with significant differences, the institution of non-financial reporting currently has certain shortcomings: the scope of application is not clearly defined enough, there are significant differences in the presentation of non-financial information, which complicates its analysis and comparison, disclosure of non-financial information requires significant administrative costs and costs for its verification, etc. Therefore, today an urgent task is to revise the existing legislation of the EU and participating countries, taking into account the interests of all parties interested in the non-financial reporting of companies. Based on the analysis and generalization of the experience of disclosure of non-financial information by companies in EU member states, the article identifies the features, positive and negative consequences of non-financial reporting for companies. The positive impact of non-financial reporting on the company's institutional environment has been proven: increasing the transparency of the company's activities in such areas as the environment, society, human rights, and anti-corruption; development of internal procedures and practices; improvement of communication policy in supply chains and business practices; ensuring the appropriate level of integrity of the company; increasing the level of trust of stakeholders and investors. Based on the results of the research, directions for improving the system of non-financial reporting of Ukrainian companies based on the EU institutional framework are substantiated.
DETERMINANTS OF MIGRATION PROCESSES AS A PRECONDITION OF FORMATION OF MIGRATION STREAMS IN THE CONTEXT OF GLOBALIZATION
Authors:   Oles Honchar Dnipro National University, Skrypnyk Nataliia , Hrishchenko Danylo ,   Oles Honchar Dnipro National University
Published: May 2023

The article discusses the main aspects of intermational migration. International migration is a process of crossing borders by population for long-term aims. International migration streams are described as the amount of migrants that cross the border within the one certain route. The volume of international migration depends on key important factors. Studying the determinants, the author has found out that the they are firmly connected with the problem of reasons and consequences of international migration streams. The question of the mounting amount of population in poor countries and the problem with the increasing of negative effects of transnational corporations activity have been investigated in the aspect of the globalisation of international economic relationships. Various factors have been mentioned. The risks connected with the tax dodge, the acts of taking control over the largest part of domestic firms and politic impact on the country’s parliaments are among the most hazardous. The vital issue that has been studied by the autor is the influence of world crisises and military conflicts on the world economy at all. In the addition to the main part of the study the graph with the information of increasing amount of migrants has been attached to the work. During the study the author has figured out that the consequences of globalisation affected mostly the volume of international labour migration. The number of migrants has rocketed since the first features of globalization have been noticed. According to the open resources that have been used while studying the determinants of migration processes, globalization is the process the is described as an increase of number of international connections among the countries all over the globe. The most known features of global world are the enhancement of international division of labour, the economy of volume of production, the improvement of competitiveness, the increase of productivity, the maximization in usage of financial resources and the progress of innovation implementation. As a result of the work it has been concluded that precondition of formation of migration streams is determinants (key factors) that influence the rate and volume of migration and, as a fact, change its structure and directions.
MECHANISMS FOR IMPLEMENTATION OF THE POST-WAR STRATEGY OF GREEN ECONOMY DEVELOPMENT IN UKRAINE
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Chala Veronika
Published: May 2023

The article has been devoted to solving the urgent issue of developing a sound system of economic policy mechanisms to ensure the recovery of Ukraine from the consequences of the war. It has been emphasized that the post-war recovery should be based on a clear and comprehensive concept, in which the factors of sustainable development, green economy, and social inclusion must play a significant role. According to these factors and the system of reasonable principles for the development of the green economy in Ukraine, the author has proposed such the system of mechanisms: financial&investment mechanism, infrastructural mechanism, integration mechanism and innovation mechanism. The author assesses the investment&financial mechanism as being related to the crossborder movement of investment and credit capital, funds of official development assistance, as well as the introduction of tax and budgetary instruments to stimulate the green transition. The main elements of this mechanism have been proposed in the article. The article also provides an assessment of the infrastructural mechanism of the post-war development of the green economy in the context of the system of internal measures and tools aimed at improving the macroeconomic environment of business activities and effective management of green transformation processes. The author's list of relevant tools of this mechanism has been given in the article. The author emphasized that the integration mechanism of the post-war development of the green economy in Ukraine has been designed to ensure the formation of a coherent national and global green economy and the corresponding internal and external integration. The article offers relevant tools of this mechanism. Characterizing the innovative mechanism of the post-war development of the green economy, the author substantiates its leading role in ensuring the processes of green transformation as a key scientific and technical resource of post-industrial development. The author's list of tools that ensure the implementation of this mechanism has been given in the article.
MARKETING APPROACH IN THE STUDY OF LAND MARKET ATTRACTIVENESS IN UKRAINE
Authors:   Vasyl Stefanyk Precarpathian National University, Blahun Ivan , Grynevych Liudmyla ,   Simon Kuznets Kharkiv National University of Economics
Published: May 2023

The article proposes to use a marketing approach to study the attractiveness of the land market in Ukraine. Land acts as a commodity, and therefore it has its own qualitative and quantitative characteristics in each region of the country. The refore, there is a need for a differentiated approach to the formation of prices for it. At the same time, it should be taken into account that land is a specific product that has a high value for the buyer, and therefore one of the tasks of marketing is to form a long-term strategy for its pricing. For this, it is necessary to conduct a deep and comprehensive marketing study of the situation in the land market. The proposed stages of marketing research of the attractiveness of the land market in Ukraine, which are proposed in the article, allow a systematic approach to the formation of the future price marketing strategy. Which one to choose: "removal of the cream", "market penetration strategy" or to create a certain mix of them – it is possible based on the analysis of the results of marketing research. Each of the mentioned strategies has its advantages and disadvantages, can be used only under certain conditions and at a certain time. Conducting planned marketing research allows you to collect qualitative and systematic information, create an information and analytical base, draw conclusions based on which to make a balanced management decision. The effectiveness of a well-thought-out and well-considered marketing research will affect the ability of both the state and a separate territorial community to receive real income from the sale of land plots. This, in turn, will allow to fill the budget and contribute to the socio-economic development of the territory. On the other hand, conducting marketing research on the attractiveness of the land market in Ukraine will make it possible to adjust the proposed strategy in accordance with changing conditions, if necessary. Taking into account the obtained results of the marketing research, it is possible to develop measures aimed at increasing the investment attractiveness of a certain territory, which in turn will influence the formation of the price of land in this territory.