bluuebunny/crossref_metadata_2025 huggingface dataset:
Order-Based Salience Patterns in Language: What They Are and Why They Matter
Authors: Whiteley Ella Kate
Published: July 2024

Whenever we communicate, we inevitably have to say one thing before another. This means introducing particularly subtle patterns of salience into our language. In this paper, I introduce ‘order-based salience patterns,’ referring to the ordering of syntactic contents where that ordering, pretheoretically, does not appear to be of consequence. For instance, if one is to describe a colourful scarf, it wouldn’t seem to matter if one were to say it is ‘orange and blue’ or ‘blue and orange.’ Despite their apparent triviality, I argue that order-based salience patterns tend to make the content positioned first more salient – in the sense of attention-grabbing – in a way that can have surprising normative implications. Giving relative salience to gender differences over similarities, for instance, can result in the activation of cognitively accessible beliefs about gender differences. Where those beliefs are epistemically and/or ethically flawed, we can critique the salience pattern that led to them, providing an instrumental way of evaluating those patterns. I suggest that order-based salience patterns can also be evaluated on constitutive grounds; talking about gender differences before similarities might constitute a subtle form of bias. Finally, I reflect on how the apparent triviality of order-based salience patterns in language gives them an insidious strength.
Les représentations du désir féminin dans la poésie latine, de Catulle à Juvénal
Authors: Dimaggio Giacomo
Published: July 2024

L’érotisme féminin est l’un des thèmes les plus fascinants de la littérature antique. Cependant, les travaux qui s’y intéressent considèrent souvent la littérature comme une source à partir de laquelle reconstituer la réalité des pratiques et des mœurs du monde romain. C’est une perspective différente qu’adopte cette étude des représentations du désir féminin chez les poètes latins de la fin de la République au Haut-Empire : le désir féminin est observé en tant qu’objet construit et modelé par la littérature, qui doit avant tout aux codes génériques, à la langue poétique et à ses spécificités, ou encore à certains traits auctoriaux. La poésie est à la fois un espace de liberté et un espace de contrainte pour le sujet érotique : le poète joue avec les codes du genre et met en place des stratégies pour rendre la représentation du désir de la femme acceptable, dans un contexte culturel où il est condamné, voire nié. La forme poétique exerce une influence considérable sur la représentation du désir et ses modalités : c’est alors le processus de construction de cet objet par le poète que nous mettons en lumière. Cet ouvrage éclaire, dans une première partie, les différents types de condamnations de la libido féminine chez les poètes et les différentes représentations qui leur sont associées. La deuxième partie étudie l’exaltation du désir féminin et les formes qu’il prend lorsqu’il est chanté par des poètes masculins.
Quand les ateliers s’animent : du slam à l’écridire
Authors: Vorger Camille
Published: July 2024

Au fil de ce volume, la notion d’Atelier est envisagée avec un grand « A », s’agissant d’en explorer les diverses acceptions : de l’Atelier des artistes qui nous ouvrent une fenêtre sur la création poétique jusqu’aux Ateliers slam qui nous conduisent à revisiter les Ateliers d’écriture. En quoi ce terme est-il révélateur d’un travail artisanal de la langue/des langues comme matière(s) ? Qu’est-ce qui fait Atelier ? Quels en sont les piliers ? À quoi, à qui s’attelle-t-on ? Que fait l’Atelier à la créativité ? Induit-il une dimension collaborative ? En quoi favorise-t-il l’émergence d’une dynamique collective ? En quoi les Ateliers amènent-ils à relier l’écrire, le dire, et le faire, via le corps ? Quid des postures adoptées et émotions en jeu ? Sous l’amalgame « écridire », notre propos vise à explorer les allers-retours, le slam se situant à la confluence, au cœur de cet espace de je(u) donnant lieu à une expression lyrique autant que ludique. Au gré de ces enjeux, l’Atelier apparaît comme un espace ouvert à tous les possibles – grâce à l’horizon d’écoute qui s’y déploie – offrant une expérience de solidarité poétique active.
Musicalisation de la voix et du geste à l’écran dans les films anglophones contemporains, de V pour Vendetta (McTeigue, 2005) à Us (Peele, 2019)
Authors: Huvet Chloé
Published: July 2024

Le cinéma contemporain a particulièrement concentré l’attention des chercheurs sur son esthétique audiovisuelle « intensifiée », visant une stimulation sensorielle maximale et globale. Cette sensorialité exacerbée ne s’exprime pourtant pas dans les seules stratégies audiovisuelles d’immersion du spectateur au cœur de l’action, mais dans des formes d’hybridation revivifiées entre musique et images cinématographiques. De nombreux films anglophones des deux dernières décennies se démarquent par une interaction subtile et dynamique entre les différents paramètres cinématographiques favorisant le déploiement d’une approche musicale globale, qui se concrétise au travers des stratégies de mise en scène et d’agencements audiovisuels spécifiques dans un contexte propice à leur plein déploiement. En nous appuyant sur un corpus vaste et diversifié, nous nous proposons ainsi d’aborder plusieurs films récents par le prisme sensible d’une « musicalité » audiovisuelle, en interrogeant ses conditions de possibilité et de manifestation ainsi que ses effets à l’aune du traitement cinématographique de la voix et du geste chorégraphié.
Les mutations de genres dans la production culturelle espagnole
Authors: Sabuco Cantó Assumpta
Published: July 2024

L’objectif de notre article est d’analyser les influences de la production culturelle en Espagne en tant que technologies de genre. À partir des épistémologies du Sud, nous appliquons le concept de modèles de sexuation pour retracer la pluralité des genres qui, en interaction avec d’autres variables telles que l’ethnicité, le nationalisme et la classe sociale, opèrent comme « autres » manières de savoir et de ressentir. Cartographier les écologies des savoirs à travers les recréations sexuelles et de genre aux marges élargit diachroniquement le cadre binaire et patriarcal dominant. À travers les films et la musique populaire, l’État franquiste a inculqué des références rigides de masculinité et de féminité qui ont été remises en question comme une résistance vécue sur laquelle élargir les options de genre et de sexe. De nos jours, ces mutations marginales et plurielles acquièrent une grande prévalence tant au niveau académique que socio-politique.
« Vivre en accord avec la nature » ou « vivre en accord avec Zénon » ?
Authors: Dherbey Gilbert Romeyer
Published: July 2024

Il existe deux témoignages divergents de la définition du telos de la vie humaine par le stoïcien Zénon : celui de Diogène Laërce et celui de Stobée. Or, ces témoignages ne se recoupent pas exactement, puisque le premier affirme que le telos est de « vivre en accord avec la nature » (formule longue), alors que le second le définit comme « vivre accordé (à soi-même) » (formule courte).Après avoir examiné les philosophique des deux formules présentée par Joseph Moreau et, à partir de la critique de cette interprétation, tente d’établir le bien-fondé du témoignage de Diogène Laërce, c’est-à-dire de l’attribution à Zénon de la formule longue.
Sur les polémiques des anciens stoïciens
Authors: Babut Daniel
Published: July 2024

Pour élucider les motivations des stoïciens à polémiquer contre les autres écoles philosophiques, on est amené à s’interroger sur la place et la fonc­tion de la dialectique dans le système stoïcien. Or il apparaît que, au lieu de la fonction heuristique qui est la sienne dans l’enseignement de l’Académie, la dia­lectique n’a chez les stoïciens qu’une fonction défensive : elle ne sert pas à découvrir la vérité par l’examen critique des arguments opposés, mais à défendre contre les objections une vérité déjà connue. Cette certitude des stoïciens de posséder la vérité se rapprocherait donc en quelque sorte d’une foi religieuse.
Cratès, la fourmi et l’escarbot : les cyniques et l’exemple animal
Authors: Flores-Júnior Olimar
Published: July 2024

En partant d’un poème de Cratès de Thèbes transmis par Julien (Or. VII, Contre Héracleios le Cynique, 9, 213a-214a et Or. IX [VI], Contre les cyniques ignorants, 17, 199c-200b), cet article se propose de montrer que les cyniques ont puisé dans le monde animal non seulement leur paradigme d’une vie kata phusin, mais aussi des contre-exemples illustrant les comportements que l’homme doit éviter.
Cinematographic Analysis of Yusuf Trilogy in the Context of Rural Sociology
Authors: Altuncu Damla
Published: July 2024

This study examines the village-city conflict in Semih Kaplanoğlu's Yusuf Trilogy Egg & Milk & Honey. In study the conflict that caused social differentiation was investigated by visual representations of interior spaces. The main argument of study is to examine social structure in context of rural sociology. Movie scenes can be used as a tool to investigate sources of village-city conflict was determined as hypothesis. The representations of space in Kaplanoğlu films are not fictional. In this context interior spaces in movies can be considered as research objects. The scope of the research is limited to cinematographic features of Kaplanoğlu films. In study qualitative research methods was preferred to investigate the meanings. A two-stage methodology was applied. In first stage, infrastructure of rural sociology definitions were clarified. In second, visual representations of interiors were comparatively evaluated within continuity features. As a result, it has been seen that it is possible to investigate village-city conflict problems by high realistic sources.
Castrating the Phallus and Male Gaze in The Silence of the Lambs & Hannibal
Authors: Gürses Köse İlknur , Tombul Işıl
Published: July 2024

The phallus took its place at the basis of the representations of power in social law with the transition from nature to culture/civilization. For this reason, Lacan, unlike Freud, searches for the phallus in culture, language, and gaze rather than in the body. Likewise, starting from psychoanalysis, Mulvey developed the theory of male gaze by analyzing gaze in cinema with feminist terminology. The Silence of The Lambs (1991) and its sequel Hannibal (2001) are films that allow for a Lacanian phallus and a Mulveyian male gaze reading. In films, the female hero struggles with the phallus and male gaze in a culture surrounded by masculine codes. She succeeds in castrating the phallus and cutting the male gaze that hinders her. Lacanian and Mulveyian psychoanalytic analysis was conducted on the films in the context of feminist film criticism.
Digital Financial Inclusion and Economic Empowerment of Farmers in India
Authors: Acharya Shalini , Swadimath Uma C.
Published: July 2024

A contemporary product of technology is digitalization. The process of digitalization is rapidly gaining momentum; in fact, it can be attributed to the Industrial Revolution 4.0. Though the concept of financial inclusion was initially presented by the RBI in 2005, it was popularized by the Indian Prime Minister in 2014. The objective was to render financial services accessible to all strata of society, particularly the underprivileged and the economically weaker sections. Digital financial inclusion refers to the availability of various financial services in the digital mode, providing access to receive or make payments, transfer, and store value in the electronic mode with any financial institution. India predominantly remains an agrarian economy; hence, the objective is to examine how digital financial services/schemes would empower farmers. Financial institutions play a major role in financial inclusion. The prime focus of financial inclusion is to educate farmers to open bank accounts, and this is apparent in one of the financial inclusion schemes Jhan Dhan Yojana. Digital financial and technology schemes will help the farmers to improve their agricultural productivity through the use of higher yielding varieties of seeds, reduce water wastage, and improve sustainability. The present study attempts to identify and analyze the impact of digital financial schemes that would benefit the farmers in earning better remuneration and in improving agricultural productivity. The study is conceptual in nature and is based on secondary data. The India Digital Ecosystem of Agriculture (IDEA) framework has been introduced by the Indian Government, whereby the farmers' database will be provided to avail benefits and link them with digitalized land records. There are other schemes namely National e-Governance Plan in Agriculture (NeGP-A), National Agriculture Market (e-NAM), and Agriculture Infrastructure Fund (AIF) which relate to digital connectivity. The theoretical framework applicable to the study is the ‘Public Good Theory of Financial Inclusion' which states that there ought to be an unhindered access to finance for all. Furthermore, finance must be considered as a common good which is meant to benefit everyone. Another theory is the ‘Loanable Funds Theory', which relates to the demand for and supply of loanable funds that can be made available to farmers in the form of micro credit. This can be done by setting up micro-finance institutions. One of the expected benefits of digital agriculture is that it improves the socio-economic status of farmers, increased agricultural productivity, low cost of production, efficient use of soil and water resources. Furthermore, farmers can purchase modern agricultural equipment and machines through the provision of subsidies by the government.
Future of Customer Engagement Through Marketing Intelligence
Authors: Mohammed Majeed , Yomboi Jonas , Fataw Alhassan , Seidu Alhassan
Published: July 2024

The industrial industry is increasingly recognising the significance of Industry 4.0 (I4) technological advances due to their ability to deliver several advantages, including improved efficiency, reduced expenses, and higher profit margins. The objective of the chapter was to examine existing literature on the influence of the fourth industrial revolution on customer experience. By utilising cloud-based instantaneous fashion evaluation and reporting tools, personnel at every level of an organisation may collect the necessary operational and experience data to evaluate and enhance the customer journey, focusing on crucial times. The key technologies of the Fourth Industrial Revolution that improve customer experience encompass cyber security, internet of things (IoTs), machine learning (ML), artificial intelligence, big data, and other technologies. This chapter asserts that the capabilities associated with the fourth industrial revolution, particularly the analysis of large amounts of data and its logical use, have the potential to bring about a fundamental change in marketing.
Medical Statistics in Drug Development and Regulatory Approval
Authors: Yingngam Bancha
Published: July 2024

In the rapidly evolving field of pharmaceuticals, the application of medical statistics has become increasingly important. This chapter provides an insightful overview of the integral role that statistical analysis plays in the journey of drug development, highlighting its impact from preclinical trials to phase III studies as well as its significance in regulatory decision-making. This chapter begins by establishing the foundational principles of statistical methods in clinical research. Specific statistical models and techniques used to ensure the safety and efficacy of new drugs have been explored. Key topics include experimental design, hypothesis testing, data interpretation, and the management of potential biases. This chapter highlights the indispensability of robust statistical practices for achieving reliable and scientifically sound results, which are critical for gaining regulatory approval. In the future, this chapter discusses emerging trends in biostatistics and their potential impact on future drug development and approval processes.
Investigating the impact of Human Population and Population Pressure on Forest Biomass Dynamics Using Delay Differential Equations
Authors: Dipesh ­ , Kumar Pankaj
Published: July 2024

The ever-increasing human population has posed a significant risk to forest biomass density. Humans are less conscious of the value and relevance of forest biomass. As consequently, they chopped down the woods for a variety of reasons, including agricultural demands, industrial and economic expansion, and so on. This work proposes a non-linear mathematical model to investigate this lack of awareness among humans and its negative impact on forest biomass. The findings of this study demonstrate that forest density decreases as human population and population pressure grow. On the contrary, as human understanding of the necessity and justifiable value of forest biomass grows, the rate of deforestation slows. As forests supply oxygen for all living humans, this will result in good health and well-being (SDG-3) for both humans and forest biomass, as well as a clean environment (SDG-13). MATLAB simulation provides strong support for the numerical findings.
Optimizing Evidence
Authors: Osuolale Kazeem Adewale , Musa Adesola Zaidat , Falade Kazeem Iyanda , Otekunrin Oluwaseun Aramide , Osuolale Yusro Ayomide , Shobanke Dolapo Abidemi , Salako Abideen Olurotimi
Published: July 2024

Randomization stands as a pivotal component of clinical trial methodology, ensuring unbiased treatment allocation and robust study outcomes. However, its application raises significant ethical considerations that demand careful examination to uphold research ethics and safeguard participant rights. In this study, we explore the ethical implications of randomization in clinical trials, drawing insights from original references. Through a comprehensive analysis, we delineate key ethical issues surrounding randomization, including equitable treatment allocation, informed consent, participant autonomy, and the balance between scientific rigor and participant welfare. By elucidating these ethical dimensions, this study contributes to the ongoing discourse on research ethics and underscores the importance of ethical considerations in shaping the conduct and interpretation of clinical trials.
Innovative Pedagogical Practices in Mathematics Education
Authors: Elijah Omosa
Published: July 2024

Mathematics is a very important human venture that finds its applications in all spheres of life. Despite this importance attached to it, the interest and performance in it is dismal. This is as a result of how it is taught. There is every need for teaching it better, thus the need for innovative and powerful approaches. This is this concept is “used to identify the knowledge and capabilities required to accommodate the mathematical demands of private and public life, and to participate in society as informed, reflective, and contributing citizens.” Therefore, letting the students make sense of the mathematical content they learn can have a significant positive impact on multiple dimensions of their lives. Math enhances our capacity to deal with these kinds of day-to-day challenges. There is a need to develop innovative learning environments that benefit all learners. The second theme is centered on how both tasks and tools can be used to support powerful pedagogical practices. Finally, the third theme reviews the challenges of developing innovative mathematical learning environments.
Data Privacy and Compliance in IoT
Authors: Odeh Ammar , Abu Taleb Anas , Alhajahjeh Tareq , Aparicio Francisco , Hamed Sara , Al Daradkeh Nizar , Ali Al-Jarallah Nasser
Published: July 2024

The chapter explores the critical aspects of data privacy and compliance within the rapidly expanding field of the internet of things (IoT). As IoT devices proliferate across consumer, industrial, and healthcare sectors, they bring with them significant challenges related to data security, privacy, and regulatory compliance. The integration of these devices into daily life raises substantial concerns about personal privacy, data breaches, and the ethical use of collected data. This discussion delves into the mechanisms IoT uses to collect, process, and store data; the associated privacy risks; and the comprehensive strategies necessary to mitigate these risks while ensuring compliance with global data protection regulations.
Human Factors in Cybersecurity
Authors: Ayyad Walaa R. , Al-Haija Qasem Abu , Al-Masri Hussein M. K.
Published: July 2024

Human factors (HFs) play a primary role in cybersecurity. They can either improve the efficiency of security measures or produce susceptibilities that hackers can exploit. Hackers manipulate human error, making an organization's digital content attackable. Employee behavior, decision-making, and communication are all conducive factors that can result in security breaches. In cybersecurity, the human element should be addressed and addressed. Therefore, it's crucial to acknowledge the value of human factors and take integral steps to diminish the associated risks. It is necessary to reduce the hazard of such occurrences to safeguard an organization from data breaches and conserve its reputability and financial security. This protects sensitive data, secures unauthorized access, and prevents malicious performers. This chapter highlights the significance of the human factor in cybersecurity and urges us to take it seriously.
Effects of Digital Applications and Artificial Intelligence Technologies in Businesses
Authors: Adiguzel Zafer
Published: July 2024

The appearance and versatile structure of digital commerce (e-business) is increasing its importance day by day. Digital human resources management forms the basis for this increasing importance in various digital applications that transform today's businesses, such as accounting, marketing, production management and general business management. Artificial intelligence (AI) technologies are beginning to be used for their profound impact on labor and employment dynamics, with potential for both job displacement and job creation. The impact of computerized automation on unemployment rates and the emergence of new professions supported by artificial intelligence-driven productivity gains are being carefully followed in all sectors. Overall, valuable information is addressed regarding the evolving pipeline of digital businesses and their intersection with artificial intelligence technologies in reshaping employment paradigms and organizational strategies.
Intricacies of AI-Enhanced Mood Tracking for Personalized Well-Being
Authors: C. Karthikeyan
Published: July 2024

In recent years, the integration of artificial intelligence (AI) into mental health applications has sparked a paradigm shift, particularly in the domain of mood tracking. This abstract explores in this chapter, that delves into the intersection of AI and emotional well-being, focusing on the transformative role of AI-driven mood-tracking applications. The abstract provides a glimpse into the exploration of chaos within the intricate patterns of human emotions and how AI contributes to harmonizing these complexities. The chapter aims to unravel the intricacies of personalized well-being by dissecting the symbiotic relationship between AI algorithms and mood tracking, offering insights into its potential impact on mental health support. Through this exploration, the abstract sets the stage for a comprehensive examination of the nuanced dynamics between technology and emotional well-being in the evolving landscape of mental health interventions.
Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins
Authors: Murthy Yamijala Suryanarayana , Chandra Balijepalli Srinivasa Ravi , Reddy Marusani Govardhan , Mahek Areena
Published: July 2024

In the evolving landscape of digital health, the integration of digital twins represents a transformative shift towards personalized and predictive healthcare. However, the adoption of this innovative technology is contingent upon establishing robust trust among healthcare providers, patients, and stakeholders. This chapter delineates a comprehensive framework of marketing strategies aimed at fostering trust and facilitating the seamless incorporation of digital twins into the healthcare ecosystem. Key strategies include leveraging educational content to demystify the technology, ensuring transparency around data privacy, engaging with healthcare communities through personalized communication, showcasing real-world success stories, and fostering partnerships to validate and scale the technology. Through a multidisciplinary approach that intertwines technology with patient-centric care, this chapter argues for a strategic marketing paradigm that not only educates but also empowers all stakeholders, thereby paving the way for a more trustful and efficient healthcare system.
A Preliminary Study on Ethics and Sustainability in Hospitality Employer Branding
Authors: Ribeiro Santos Vasco , Simão Patrícia , Martinho Filipa , Sousa Bruno Barbosa , Reis Isabel , Sampaio Marta
Published: July 2024

Tourism is currently one of the main sectors of profit for the worldwide economy. The new segments of ethical and sustainable tourists increasingly seek to obtain unique and sustainable experiences during their trip and stay, thus creating a greater connection with the destination, acquiring cultural and personal enrichment, and thus having a greener consumption. This pre-liminary research aims to explore ethics and sustainability in employer branding applied in the hotel industry, in which it is intended to correlate these very current and little explored themes. From an interdisciplinary perspective, the chapter presents insights for tourism marketing and organizational management (i.e. ethics and employer branding). Findings and practical implications for management are presented.
Blockchain and Its Derived Technologies
Authors: Dua Gurwinder Kaur
Published: July 2024

Indeed, blockchain played a pivotal role in the Industrial Revolution and is considered as one of the most valuable technological developments that evolved from the past years. Decentralized finance (DeFi) and the metaverse have roots in blockchain which has brought a fundamental transition in people's lives. These evolving technologies have a major effect on the future landscape of digital platforms. This study delved into the development of digital trades in the coming future, with a special focus on the aforementioned fundamental technologies. Initially, this study scrutinized DeFi-based technologies, encompassing GameFi, SciFi, SocialFi, and other foundational elements crucial for upcoming job roles and businesses. Subsequently, the authors explored metaverse-based occupations, including metaverse-based educational institutions and markets anticipated to emerge as widely adopted enterprises.
Global Ambitions, Local Realities
Authors: Kaur Gurloveleen , Goyal Megha
Published: July 2024

This case examines Uber Eats' journey since its inception in 2014, focusing on its challenges in India. It showcases how Uber Eats adapted to serve customers globally, handling rapid growth, technological advancements, and partnerships. Despite facing hurdles like operational efficiency and the COVID-19 pandemic, Uber Eats emphasized innovation to stay ahead. The case also looks at Zomato's acquisition of Uber Eats in India, highlighting its impact on the food delivery industry and competition with Swiggy. It aims to offer insights into Uber Eats' performance, partnerships, and competition, providing valuable lessons for industry players. The case concludes with discussion questions to deepen understanding of strategic initiatives and industry trends.
Impact of e-WOM on the Brand Image and Purchase Intention of the Consumer
Authors: Kochhar Namita , Bhagat Nidhi
Published: July 2024

In this digital age, any information is just a click away, whether it is relating to business news or the fashion world. Consumers today do not rely on print media for any news; rather, they resort to online platforms for exploring the details with regard to the any product or services before making any buying decisions. In this chapter, the researcher has tried to explore how e-WOM has influenced the brand image and shaped consumers' perception towards product purchase decisions. The population of the study are the customers who use online platforms for purchasing or making purchase decisions. A structured questionnaire has been filled in by 341 respondents so as to analyse the impact of factors on the consumer's perception of purchase. The statistical technique used is SEM. The findings indicate that electronic word of mouth (e-WOM) significantly affects brand image and also has a substantial impact on purchase intentions. Further, brand image of a product also influences the consumer buying decisions.
Science Mapping of "Artificial Intelligence in Education" Literature Landscape
Authors: Chandel Ajay , Sharma Anjali , Chowdary Abbineni Praveen , Saluja Shefali
Published: July 2024

Educational methods are being transformed by AI-powered systems that enable independent study, tailored instruction, and the gaining of varied disciplines. On the other hand, AI's use in education has also sparked a global debate on areas related to ethics in classroom education. The objective of this work is to present a thorough examination of academic literature about the application and challenges of artificial intelligence (AI) in educational settings. Through the use of sophisticated bibliometric methods such as co-citation analysis, bibliographic coupling, and keyword co-occurrence analysis, the of this work is to map out the ongoing debate on use of artificial intelligence in education and identify the underlying patterns, connections, and new developments in this area. The chapter proposes future routes for research and innovation in this quickly developing field in addition to providing insights on the historical evolution and current status of AI in education.
Rise of Artificial Intelligence in Marketing
Authors: Singh Jaswinder Pal , Mishra Neha
Published: July 2024

The chapter provides an overview of the wide-ranging impact of artificial intelligence (AI) on commercial opportunities, emphasizing its various applications and ethical considerations. It discusses AI's role in enhancing industry efficiency, banking transactions, marketing, and beyond, while also addressing concerns such as bias, discrimination, and data protection. The chapter underscores the importance of AI ethics and the need for responsible development and usage, as highlighted by the implementation of AI codes of ethics by tech companies. It further explores major ethical issues related to autonomous AI systems, including machine bias, privacy concerns, and job displacement, particularly in the marketing industry. Additionally, it mentions the European Commission's efforts to establish ethical principles for trustworthy AI and the legal implications of AI marketing, such as data privacy and consumer protection laws. Finally, it suggests the role of government and regulators in setting AI marketing technology laws to ensure fair competition and market practices.
Unveiling the Transformative Landscape
Authors: Chandel Ajay , Gopal Krishan , Pahuja Anurag , Nayyar Varun
Published: July 2024

This study uses bibliometric analysis to investigate the methods, thematic insights, and revolutionary possibilities of AI integration in healthcare. It provides insights into the evolution of AI in healthcare through topic mapping, keyword co-occurrence, co-citation, and bibliographic coupling. Keyword co-occurrence highlights important themes like federated learning, digital healthcare, and the internet of things, while co-citation analysis identifies emerging subjects like federated machine learning. The relationships between different research streams and the effects of explainable AI and machine learning on healthcare IT are made clear by the bibliographic coupling. Thematic mapping offers a graphic synopsis of several subjects, from systemic modifications to technical innovations. By educating stakeholders, this study helps them make decisions and sets the stage for future research. It directs efforts to maximize AI's potential for bettering patient outcomes and providing healthcare to practitioners, policymakers, and researchers.
Examining the Impact of AI on Education
Authors: Pahuja Anurag , Kaur Sargunpreet , Budhraja Komal , Kathuria Sakshi
Published: July 2024

Education is a fundamental aspect of human development, crucial for both individuals and societies. This chapter provides a comprehensive exploration of education, its significance, and its multifaceted nature. Education encompasses the acquisition of knowledge, skills, values, and attitudes through formal and informal means. It empowers individuals to understand their environment, make informed decisions, and contribute to society's betterment. However, the integration of artificial intelligence (AI) in education raises ethical, psychological, and pedagogical concerns. AI's capability to generate coherent responses may compromise academic integrity and undermine critical thinking. Furthermore, excessive dependence on AI may diminish students' motivation and self-efficacy, leading to passive learning and eroding trust in the educational system. Pedagogically, AI cannot replace the nuanced guidance and personalized feedback offered by teachers, potentially disrupting the traditional teacher-student dynamic.
Addressing Ethical Concerns in Digital Marketing
Authors: Maan Gurloveleen Kaur , Kaur Navleen
Published: July 2024

The study comprises social and cultural issues pertaining to buying and selling on the digital platform. Ethics in marketing plays a vital role in building sustainable goals. The aim of writing the chapter is to throw light on the psychological influences of the customers while ethically imparting the product information through the marketers. The varied marketing strategies like remarketing, pay per click, demographic targeting, emotional and social bond connectivity, etc., are discussed with real cases of Abbot shoes, Surf excel, Red Label, Patagonia, and others. Market research, data collection, truthful branding, ethical digital advertising, regulatory compliances, and others are a few challenges observed in the proper execution of digital marketing. It is not just a mere saying by companies that we are following the right practices; they need to follow the same in their day-to-day operations. Tata Steel, Wipro, Just Water, Ocado, Hello Fresh, People Tree's and others are few renowned organizations using the sources of digital marketing in the right direction.
Utilization of Nanoparticles-Based Corrosion Inhibitor in Various Systems
Authors: Kumar Sunil , Gupta Tanu
Published: July 2024

Corrosion (materials degradation) causes great loss of metal used in the chemical industry, construction, transportation, and society. Globally, the world is facing challenges due to limited inhibition efficiency. Corrosion inhibition is a function of chemical integrity in nanoparticles. Nano particles have large surface to volume ratio, unique physico - chemical properties and excellent surface stability in corrosive medium. Inhibition depends on surface active organic group, particle size, large surface area which may cause excellent barrier layer between metal, and corrosive medium. Larger binding compatibility has greater chemical stability. Present chapter messages various nanoparticles, compatible parameters and its recent research and developments in corrosion prevention technology.
NanoMaterial
Authors: Rathinavel Nidhya , Murugesan Arun , Ismail Abdul Aleem Mohamed
Published: July 2024

Corrosion presents a pervasive challenge to civil infrastructure globally, leading to substantial economic losses and safety risks. Traditional corrosion inhibition methods often lack long-term effectiveness and sustainability. In recent years, the emergence of nanomaterials has provided promising avenues for developing advanced corrosion inhibition strategies. This comprehensive review delves into the utilization of nanomaterials in fortifying civil infrastructure against corrosion, exploring their mechanisms, applications, and potential to revolutionize corrosion protection across various sectors. It elucidates the diverse types of nanomaterials employed in corrosion inhibition, such as nanoparticles, nanocoatings, and nanocomposites, along with their mechanisms of action. The review showcases real-world case studies demonstrating the efficacy of nanomaterial-based corrosion inhibition in diverse scenarios. Overall, this review offers valuable insights for researchers aiming to enhance the durability and sustainability of critical infrastructure systems through nanotechnology.
Effects of Corrosion in Aerospace Applications
Authors: Prasad G. , Karuppasamy P. , Kaur Jaismeen , K. S. Monisha , Malve Bhakti Sachin , Pal Preetika
Published: July 2024

Corrosion processes can have a substantial impact on structural materials' integrity and are commonly related with aircraft aging. Corrosion in airplane structures can develop due to the variety of materials utilized, conditions, and stresses hitting the planes. As many airplanes are expected to remain in operation for decades, preventing and mitigating corrosion-related hazards is critical. Corrosion issues can result in costly repairs and downtime for aircraft, and there are worries about the safety of historical coatings and chemicals used to combat corrosion. This chapter describes a recent strategy for overcoming the corrosion effect in aircraft.
Ethical and Safety Considerations in Nanomaterial Use
Authors: Kaur Harpreet , Thakur Abhinay , Thakur Ramesh Chand , Kumar Ashish
Published: July 2024

This chapter explores the ethical and safety dimensions of employing nanomaterials. Delving into the intricate interplay between technological advancements and responsible practices, it scrutinizes potential risks associated with nanomaterial applications. Addressing concerns regarding toxicity, environmental impact, and human health, the chapter navigates through regulatory frameworks and ethical guidelines. Emphasizing the need for transparent communication, it advocates for a balanced approach that fosters innovation while safeguarding societal well-being. The chapter serves as a comprehensive guide for researchers, policymakers, and stakeholders navigating the evolving landscape of nanotechnology, promoting a responsible and ethically sound integration of nanomaterials into diverse domains
A Survey on High School Students' Online Self-Regulated Learning Skills
Authors: Liu Bing , Liu Jing , Yang Qianrong
Published: July 2024

This study explores online self-regulated learning skills among high school students in three schools in China's EAST City Y using questionnaires. Results reveal the online self-regulated learning skills of high school students are positioned at an intermediate level, showcasing noteworthy disparities across distinct cohorts of high school students. Specifically, female students, urban residents, high-achieving students, and senior students (Grade 12) manifest distinct advantages in terms of online self-regulated learning aptitude. Conversely, male students, rural residents, students with comparatively lower academic achievements, as well as students in Grade 10 and Grade 11, evince limitations in online self-regulated learning skills. Additionally, Moderate internet use enhances high school students' online self-regulated learning; excessive or insufficient use hampers skill development. Future research should expand the sample to diverse regions and cultures to enhance generalizability.
Mapping the Impact of Consumer Online Service Experience on Online Impulse Buying Behaviour
Authors: Mutambik Ibrahim , Lee John , Almuqrin Abdullah , Alamri Ahmad , Gauthier Jeffrey
Published: July 2024

Managers of e-commerce platforms and online retail stores have noticed a connection between the consumer online service experience (COSE) and the inclination to engage in online impulse buying behaviour (OIBB). Previous research has shown that COSE can influence OIBB, but the specific relationships between the emotional and utilitarian dimensions require further investigation. This study aims to fill this gap by examining how attitudinal loyalty serves as a mediator between COSE and OIBB. A survey-based quantitative methodology was employed to gather data on the attitudes and behaviours of 1,504 online shoppers. The collected data were analysed using structural equation modeling, revealing a positive relationship between the examined COSE factors and OIBB, with attitudinal loyalty acting as a mediator. Although the regional biases and cross-sectional nature of the study are limitations, the results are generally applicable. However, future research utilizing a longitudinal approach and a broader geographic sample would provide valuable insights.
Effect of Magnetic Water on Properties of Fresh and Hardened Concrete
Authors: Zaki Saaid I. , Shawky Mohamed , El Rahman Basma A. Abd , El-Nashar M.H. , Zakrya Ehab , Zaki M.G.
Published: July 2024

This study involves the investigation of influence of magnetic water on the workability and compressive strength of fresh and hardened concrete. “The water is initially magnetized with the help of 0.5 hp motor having a 1 and 3T magnets at its inlet pipe. Concrete samples are then prepared and cured with magnetic water and normal water in four main different cases. About 36 concrete and mortar cubes are casted and tested for 7, 14 and 28 days.” Results show that the compressive strength of concrete samples mixed with magnetic water is higher than those prepared with normal water. The compressive strength of concrete samples mixed with magnetic water at a magnetic strength of 1T increases by 10-20% more than that of normal water”. Also, the consistency of fresh concrete is improved in case of magnetic water than that of normal water.
Impact of WO3-Nanoparticles on the Setting Time and Early Strength for Different Cementitious Materials
Authors: El-Gamal Safaa M.A. , Sayed Mostafa Abdellah , Mohsen Alaa , Hazem Mahmoud M. , Wetwet Mona Mohamed , Helmy Fatma Mostafa , Ramadan Mohamed
Published: July 2024

Generally, the setting time and early strength of the cementitious materials are good indications to identify their suitability to be employed as binding materials. Due to the high surface area of nanomaterials, it is considered one of the optimal solutions to modify these properties. Accordingly, this work is focused on comparing the impact of laboratory-prepared tungsten oxide nanoparticles (WO3-NP) on two cementitious materials: OPC and alkali-activated slag (AAS). The initial/final-setting time and early compressive strength up to 28-days of the OPC and AAS specimens, modified with 1, 2 wt.% WO3-NP, were investigated. The results displayed that WO3-NP has a significant impact on the acceleration of the initial/final-setting time of both binding materials. Moreover, the optimal dosage from WO3-NP (1 wt.%) upgraded the compressive strength by 19.5 and 15.1% for OPC and AAS, respectively after 7 days. The nucleation-seeds and nano-filler effect of WO3-NPs are the focal explanations behind improving these properties via the formation of strength-giving phases and then obtaining a compact microstructure as proved by XRD and SEM.
Impact of Stereotype Threat on Workplace Wellbeing: A Study on Women Executive Staff of State Universities in Sri Lanka
Authors: Ethulgama W. M. D. K. , Weligamage S. S.
Published: July 2024

Research based on Contemporary management theories reveals that stereotype threat is a significant obstacle in establishing an inclusive organizational work environment. The main objective of this study was to investigate the impact of stereotype threat on workplace wellbeing of a selected population. The selected population was women executives, employed in 17 state universities of Sri Lanka. The sample size was 190. Sampling technique was stratified random sampling. Data were collected through an online survey. Data analysis was done using SPSS software. Results showed that, there was a statistically significant, moderate negative correlation between stereotype threat and workplace wellbeing r(98) =-0.350 , p < 0.05. Moderation effect of gender identification and mediation effect of identity separation on the relationships between stereotype and workplace wellbeing was non-significant. The conclusion was that there is a significant negative impact of stereotype threat on workplace wellbeing of the population.
Clinical characteristics and analysis of treatment outcome at one year of rhino-orbito-cerebral mucormycosis cases during the second wave of the Covid-19 pandemic (2nd wave); experiences from a tertiary care hospital in Kolkata, India
Authors: Modak D. C. , Guha S. K. , Majumdar D.
Published: July 2024

Literature published between December 2019 and March 2021 suggested that India had contributed to approximately 71% of the total global cases of mucormycosis in patients with COVID-19. This study aimed to analyse the clinical patterns and evaluate treatment outcomes at twelve months of rhino-orbital-cerebral mucormycosis (ROCM) diagnosed during the Covid -19 pandemic second wave.A prospective observational study was carried out at the School of Tropical Medicine, Kolkata between April 2021 and May 2021. Intravenous liposomal amphotericin B injection (10 mg/kg/day for 42 days in patients with cerebral involvement and 5mg/kg/day for 21 days in patients with non-cerebral involvement) was initiated followed by oral posaconazole (300 mg twice on the first day, followed by 300 mg daily for 6–12 months) (as per ICMR guidelines). Diabetes and other co-morbidities were adequately optimised.Seventeen patients were admitted with symptoms of ROCM with males outnumbering females. Four patients (23.5%) with extensive cerebral involvement died within the first week of initiation of treatment. Three (17.6%) patients had diabetic ketoacidosis. The survival rate of overall ROCM was 76.5%.The study shows that timely diagnosis and appropriate treatment reduces the mortality of ROCM except in cerebral involvement, where the outcome was guarded despite aggressive treatment. Six-month treatment was inadequate in most of the cases, and multiple surgical interventions along with antifungals accelerated the recovery.
Editorial
Authors: Varrassi Giustino , Geppetti Pierangelo
Published: July 2024

Health research covers a broad spectrum of activities, from mechanistic studies of basic sciences to clinical, epidemiological, and technological assessment investigation. Research should markedly impact the societal actions and decisions of policy-makers, and have the final goal of producing results that solve real-world health issues. The process underlying medical research and its application requires a remarkable and challenging translational effort and the establishment of solid partnerships with a variety of stakeholders and decision-makers. Approaches to ease the challenge must be directed to the rapid transfer of the acquired knowledge to everyday clinical practice. However, limited information is provided by the current and previous literature on this topic…