bluuebunny/crossref_metadata_2025 huggingface dataset:
High-flow nasal cannula oxygen versus conventional oxygen therapy for acute respiratory failure due to COVID-19: a systematic review and meta-analysis
Authors: Le Pape Sylvain , Savart Sigourney , Arrivé François , Frat Jean-Pierre , Ragot Stéphanie , Coudroy Rémi , Thille Arnaud W.
Published: November 2023

Background

The effectiveness of high-flow nasal cannula oxygen therapy (HFNC) in patients with acute respiratory failure due to COVID-19 remains uncertain. We aimed at assessing whether HFNC is associated with reduced risk of intubation or mortality in patients with acute respiratory failure due to COVID-19 compared with conventional oxygen therapy (COT).

Methods

In this systematic review and meta-analysis, we searched MEDLINE, Embase, Web of Science, and CENTRAL databases for randomized controlled trials (RCTs) and observational studies comparing HFNC vs. COT in patients with acute respiratory failure due to COVID-19, published in English from inception to December 2022. Pediatric studies, studies that compared HFNC with a noninvasive respiratory support other than COT and those in which intubation or mortality were not reported were excluded. Two authors independently screened and selected articles for inclusion, extracted data, and assessed the risk of bias. Fixed-effects or random-effects meta-analysis were performed according to statistical heterogeneity. Primary outcomes were risk of intubation and mortality across RCTs. Effect estimates were calculated as risk ratios and 95% confidence interval (RR; 95% CI). Observational studies were used for sensitivity analyses.

Results

Twenty studies were analyzed, accounting for 8383 patients, including 6 RCTs (2509 patients) and 14 observational studies (5874 patients). By pooling the 6 RCTs, HFNC compared with COT significantly reduced the risk of intubation (RR 0.89, 95% CI 0.80 to 0.98; p = 0.02) and reduced length of stay in hospital. HFNC did not significantly reduce the risk of mortality (RR 0.93, 95% CI 0.77 to 1.11; p = 0.40).

Conclusions

In patients with acute respiratory failure due to COVID-19, HFNC reduced the need for intubation and shortened length of stay in hospital without significant decreased risk of mortality.

Trial registration The study was registered on the International prospective register of systematic reviews (PROSPERO) at https://www.crd.york.ac.uk/prospero/ with the trial registration number CRD42022340035 (06/20/2022).
Identification of physiological and metabolic networks involved in postharvest browning of cigar tobacco leaves
Authors: Zhao Gaokun , Zhang Qing , Kong Guanghui , Yao Heng , Wu Yuping , Cai Bo , Liu Tao , Zhang Guanghai
Published: November 2023

The surface color of cigar tobacco leaves (CTLs) is largely determined by the browning response and is one of the most important quality traits affecting consumer preferences. The physiological changes and metabolic network of browning in CTLs after harvest have not been reported. We investigated the molecular mechanism of browning in CTLs by comparing the physiological characteristics and metabolites of CTLs browning at five postharvest periods. Phenotypic traits and browning-related enzyme activity data indicated that the browning reaction was most intense at approximately 12 d when polyphenol oxidase and peroxidase activities reached their maximum. Postharvest CTLs polyphenols, polyacids, and carbon and nitrogen compounds were rapidly degraded during the yellowing phase, and the biosynthesis rate of polyphenols and carotenoids was greater than the degradation rate during the browning phase. Metabolomic analysis discovered 2027 metabolites that were annotated mainly to lipids and lipid-like molecules, organic acids and their derivatives, and organic heterocyclic components. Hierarchical cluster analysis discovered glutamate, serine, threonine, ornithine, and arginine as the major amino acids involved in the browning reaction. KEGG pathway enrichment analysis indicated that the metabolic pathways with important effects on enzymatic browning were phenylpropanoid biosynthesis, flavonoid biosynthesis, isoquinoline alkaloid biosynthesis, phenylalanine metabolism, and linoleic acid metabolism. The metabolic pathway network was mined, and the main polyphenols involved in the browning reaction of CTLs were found to be cyanidin, rutin, caffeoylquinic acid, kaempferol, naringin, and neohesperidin. This study provides a reference for the browning physiology and metabolism network of postharvest CTLs.

Graphical Abstract
On the use of solid 133Ba sources as surrogate for liquid 131I in SPECT/CT calibration: a European multi-centre evaluation
Authors: Tran-Gia Johannes , Denis-Bacelar Ana M. , Ferreira Kelley M. , Robinson Andrew P. , Bobin Christophe , Bonney Lara M. , Calvert Nicholas , Collins Sean M. , Fenwick Andrew J. , Finocchiaro Domenico , Fioroni Federica , Giannopoulou Katerina , Grassi Elisa , Heetun Warda , Jewitt Stephanie J. , Kotzasarlidou Maria , Ljungberg Michael , Lourenço Valérie , McGowan Daniel R. , Mewburn-Crook Jamie , Sabot Benoit , Scuffham James , Sjögreen Gleisner Katarina , Solc Jaroslav , Thiam Cheick , Tipping Jill , Wevrett Jill ,   The MRT Dosimetry Collaboration, Lassmann Michael
Published: November 2023

Introduction

Commissioning, calibration, and quality control procedures for nuclear medicine imaging systems are typically performed using hollow containers filled with radionuclide solutions. This leads to multiple sources of uncertainty, many of which can be overcome by using traceable, sealed, long-lived surrogate sources containing a radionuclide of comparable energies and emission probabilities. This study presents the results of a quantitative SPECT/CT imaging comparison exercise performed within the MRTDosimetry consortium to assess the feasibility of using 133Ba as a surrogate for 131I imaging.

Materials and methods

Two sets of four traceable 133Ba sources were produced at two National Metrology Institutes and encapsulated in 3D-printed cylinders (volume range 1.68–107.4 mL). Corresponding hollow cylinders to be filled with liquid 131I and a mounting baseplate for repeatable positioning within a Jaszczak phantom were also produced. A quantitative SPECT/CT imaging comparison exercise was conducted between seven members of the consortium (eight SPECT/CT systems from two major vendors) based on a standardised protocol. Each site had to perform three measurements with the two sets of 133Ba sources and liquid 131I.

Results

As anticipated, the 131I pseudo-image calibration factors (cps/MBq) were higher than those for 133Ba for all reconstructions and systems. A site-specific cross-calibration reduced the performance differences between both radionuclides with respect to a cross-calibration based on the ratio of emission probabilities from a median of 12–1.5%. The site-specific cross-calibration method also showed agreement between 133Ba and 131I for all cylinder volumes, which highlights the potential use of 133Ba sources to calculate recovery coefficients for partial volume correction.

Conclusion

This comparison exercise demonstrated that traceable solid 133Ba sources can be used as surrogate for liquid 131I imaging. The use of solid surrogate sources could solve the radiation protection problem inherent in the preparation of phantoms with 131I liquid activity solutions as well as reduce the measurement uncertainties in the activity. This is particularly relevant for stability measurements, which have to be carried out at regular intervals.
A community-based approach to identifying and prioritising young people’s mental health needs in their local communities
Authors: Santana de Lima Ediane , Preece Cristina , Potter Katie , Goddard Ellen , Edbrooke-Childs Julian , Hobbs Tim , Fonagy Peter
Published: November 2023

Background

Identifying locally relevant and agreed-upon priorities for improving young people’s mental health, aligned with social and environmental factors, is essential for benefiting target communities. This paper describes a participatory approach to engage young people and professionals in identifying such priorities, whilst considering the social determinants related to them.

Methods

We utilised a community-based participatory approach to support young people and professionals in identifying, reviewing, refining, and prioritising, locally relevant opportunity areas that are crucial for understanding and addressing social determinants of young people’s mental health. We adopted a flexible five-stage process, which enabled greater reflection and adaptation in response to young people’s and professionals’ feedback and reflections.

Results

Over seven months, we engaged with young people and professionals in Northern Devon, (a rural area in southwest England), involving over 290 individuals to identify locally relevant priorities for supporting young people’s mental health. Three priorities were identified for subsequent exploration using co-design approaches: (1) identity and belonging; (2) mental health awareness and literacy; and (3) diverse opportunities (for education, employment and leisure). The engagements suggested that designing initiatives and strategies in these areas could contribute to improvements in young people’s mental health.

Conclusion

Young people in Northern Devon prioritised three themes for the next phase of the Kailo Programme—mental health literacy, access to diverse careers and employment opportunities, and identity and belonging within their communities. Rural communities face unique barriers associated with these issues, related to less diverse populations, lack of access to reliable and affordable transport and local industries, and seasonal working. The perceived neglect by authorities towards rural young people has resulted in a lack of activities and opportunities catering to their specific needs, compared to urban areas. Although the government has recognised the need to address these disparities, community members suggest that there is still more work to be done.
Alterations to the bovine bacterial ocular surface microbiome in the context of infectious bovine keratoconjunctivitis
Authors: Gafen Hannah B. , Liu Chin-Chi , Ineck Nikole E. , Scully Clare M. , Mironovich Melanie A. , Taylor Christopher M. , Luo Meng , Leis Marina L. , Scott Erin M. , Carter Renee T. , Hernke David M. , Paul Narayan C. , Lewin Andrew C.
Published: November 2023

Background

Infectious bovine keratoconjunctivitis (IBK) is a common cause of morbidity in cattle, resulting in significant economic losses. This study aimed to characterize the bovine bacterial ocular surface microbiome (OSM) through conjunctival swab samples from Normal eyes and eyes with naturally acquired, active IBK across populations of cattle using a three-part approach, including bacterial culture, relative abundance (RA, 16 S rRNA gene sequencing), and semi-quantitative random forest modeling (real-time polymerase chain reaction (RT-PCR)).

Results

Conjunctival swab samples were obtained from eyes individually classified as Normal (n = 376) or IBK (n = 228) based on clinical signs. Cattle unaffected by IBK and the unaffected eye in cattle with contralateral IBK were used to obtain Normal eye samples. Moraxella bovis was cultured from similar proportions of IBK (7/228, 3.07%) and Normal eyes (1/159, 0.63%) (p = 0.1481). Moraxella bovoculi was cultured more frequently (p < 0.0001) in IBK (59/228, 25.88%) than Normal (7/159, 4.40%) eyes. RA (via 16 S rRNA gene sequencing) of Actinobacteriota was significantly higher in Normal eyes (p = 0.0045). Corynebacterium variabile and Corynebacterium stationis (Actinobacteriota) were detected at significantly higher RA (p = 0.0008, p = 0.0025 respectively) in Normal eyes. Rothia nasimurium (Actinobacteriota) was detected at significantly higher RA in IBK eyes (p < 0.0001). Alpha-diversity index was not significantly different between IBK and Normal eyes (p > 0.05). Alpha-diversity indices for geographic location (p < 0.001), age (p < 0.0001), sex (p < 0.05) and breed (p < 0.01) and beta-diversity indices for geographic location (p < 0.001), disease status (p < 0.01), age (p < 0.001), sex (p < 0.001) and breed (p < 0.001) were significantly different between groups. Modeling of RT-PCR values reliably categorized the microbiome of IBK and Normal eyes; primers for Moraxella bovoculi, Moraxella bovis, and Staphylococcus spp. were consistently the most significant canonical variables in these models.

Conclusions

The results provide further evidence that multiple elements of the bovine bacterial OSM are altered in the context of IBK, indicating the involvement of a variety of bacteria in addition to Moraxella bovis, including Moraxella bovoculi and R. nasimurium, among others. Actinobacteriota RA is altered in IBK, providing possible opportunities for novel therapeutic interventions. While RT-PCR modeling provided limited further support for the involvement of Moraxella bovis in IBK, this was not overtly reflected in culture or RA results. Results also highlight the influence of geographic location and breed type (dairy or beef) on the bovine bacterial OSM. RT-PCR modeling reliably categorized samples as IBK or Normal.
Sentiment analysis from textual data using multiple channels deep learning models
Authors: Rajesh Adepu , Hiwarkar Tryambak
Published: November 2023

Text sentiment analysis has been of great importance over the last few years. It is being widely used to determine a person’s feelings, opinions and emotions on any topic or for someone. In recent years, convolutional neural networks (CNNs) and long short-term memory (LSTM) have been widely adopted to develop such models. CNN has shown that it can effectively extract local information between consecutive words, but it lacks in extracting contextual semantic information between words. However, LSTM is able to extract some contextual information, where it lacks in extracting local information. To counter such problems, we applied the attention mechanism in our multi-channel CNN with bidirectional LSTM model to give attention to those parts of sentence which have major influence in determining the sentiment of that sentence. Experimental results show that our multi-channel CNN model with bidirectional LSTM and attention mechanism achieved an accuracy of 94.13% which outperforms the traditional CNN, LSTM + CNN and other machine learning algorithms.
Expanding roles of BCL-2 proteins in apoptosis execution and beyond
Authors: King Louise E. , Hohorst Lisa , García-Sáez Ana J.
Published: November 2023

The proteins of the BCL-2 family are known as key regulators of apoptosis, with interactions between family members determining permeabilisation of the mitochondrial outer membrane (MOM) and subsequent cell death. However, the exact mechanism through which they form the apoptotic pore responsible for MOM permeabilisation (MOMP), the structure and specific components of this pore, and what roles BCL-2 proteins play outside of directly regulating MOMP are incompletely understood. Owing to the link between apoptosis dysregulation and disease, the BCL-2 proteins are important targets for drug development. With the development and clinical use of drugs targeting BCL-2 proteins showing success in multiple haematological malignancies, enhancing the efficacy of these drugs, or indeed developing novel drugs targeting BCL-2 proteins is of great interest to treat cancer patients who have developed resistance or who suffer other disease types. Here, we review our current understanding of the molecular mechanism of MOMP, with a particular focus on recently discovered roles of BCL-2 proteins in apoptosis and beyond, and discuss what implications these functions might have in both healthy tissues and disease.
Η μεταβολή της ιντερλευκίνης 1α και των αγγειοκινητικών πεπτιδίων κατά την εξέλιξη της συστηματικής σκλήρυνσης
Authors: Σολομωνίδη Νικολίτσα
Published: November 2023

Αυξημένες συγκεντρώσεις της Ιντερλευκίνης (IL) -1α έχουν πρόσφατα περιγραφεί στους ιστούς ασθενών με Συστηματική Σκλήρυνση (ΣΣκ), και αυτό έχει θεωρηθεί ότι συμβάλλει στην παθογένεια της νόσου. Πραγματοποιήσαμε μια διπλά-τυφλή, ελεγχόμενη με εικονικό φάρμακο μελέτη για να εκτιμήσουμε την ασφάλεια και αποτελεσματικότητα του πλήρως εξανθρωπισμένου μονοκλωνικού αναστολέα της (IL) -1α μπερμεκιμάμπη στη ΣΣκ. Για να αξιολογήσουμε την απάντηση στη θεραπεία, αναπτύξαμε μια βαθμολογία αναστολής της εξέλιξης της ΣΣκ, που επικυρώθηκε με τη χρήση του δείκτη CRISS και του αναθεωρημένου δείκτη CRISS. Το πρωτογενές καταληκτικό σημείο επιτεύχθηκε στο 80% των ασθενών που έλαβαν μπερμεκιμάμπη και στο 20% των ασθενών που έλαβαν εικονικό φάρμακο (p: 0.023). Η μεγαλύτερη αποτελεσματικότητα διαπιστώθηκε στην αύξηση της διαχυτικής ικανότητας των πνευμόνων. Η μπερμεκιμάμπη είναι μια πολλά υποσχόμενη νέα υποψήφια θεραπεία που θα μπορούσε να είναι αποτελεσματική στη ΣΣκ. Η θεραπεία με μπερμεκιμάμπη συσχετίσθηκε με την τροποποίηση των μονοκυττάρων στην παραγωγή κυτταροκινών και με την εξασθένιση της ενεργοποίησης των αιμοπεταλίων.
The antimicrobial effect of Limosilactobacillus reuteri as probiotic on oral bacteria: A scoping review
Authors: Ananda Nissia , Suniarti Dewi Fatma , Bachtiar Endang Winiati
Published: November 2023

Dysbiosis among oral microbial community in the oral cavity can lead to several oral diseases. Probiotic therapy is known to correct these imbalances. Limosilactobacillus reuteri is one of the most studied strains of probiotics and can control oral microbiota through reuterin, a wide-spectrum antimicrobial agent. The objective of this review was to evaluate the effect of the antimicrobial activity of Limosilactobacillus reuteri on the oral bacteria of humans. This review used PubMed, Scopus, EMBASE, ScienceDirect, and Google Scholar databases as bibliographic resources. Studies with matching keywords were analyzed and screened with PRISMA-ScR recommendations. Sixteen articles were selected for this review, which included a total of 832 patients. Based on this review, Limosilactobacillus reuteri has a strong antibacterial effect against Streptococcus mutans in healthy individuals but is not effective against Lactobacillus. Additionally, it has a significant antibacterial effect against Porphiromonas gingivalis in patients with periodontitis, although its effectiveness is not stable in patients with peri-implant infections. Furthermore, Limosilactobacillus reuterihas varying results against other bacteria, indicating the need for further extensive research to ensure its efficacy.
Legal regulation of accounting
Authors: Arzumanova Lana , Boltinova Ol'ga , Bubnova Ol'ga , Bylya Aleksandr , Gorlova E. , Kartashov Andrey , Moshkova Dar'ya , Orlova Natal'ya , Rozhdestvenskaya Tat'yana , Sitnik Aleksandr , Chernobrovkina Ekaterina
Published: November 2023

The textbook was prepared by teachers of the Department of Financial Law of the Kutafin Moscow State Law University, where for the first time in law schools a training course "Legal regulation of accounting" was developed.
The structure of the textbook consists of general and special parts. The general part includes the most significant sections of the legal regulation of accounting, such as the history and theory of its formation and development, the methodology of its management, introduces the accounting system, its legal foundations, features of the legal regulation of inventory, calculation and accounting. A special part is devoted to the specifics of accounting in budgetary institutions, credit organizations, the organization of tax accounting and the legal regulation of auditing.
For students of the magistracy of law and non-law universities studying the legal foundations of accounting and auditing, as well as for practitioners.
Zbigniew Ewald Tobjański (1932–2015). Aparatczyk, archiwista, działacz, publicysta i regionalista
Authors: Stulczewski Jarosław
Published: November 2023

Zbigniew Tobjański od najmłodszych lat był zaangażowanym działaczem organizacji młodzieżowych ZHP i ZMP. Ukończył Technikum Handlowe w Pabianicach. Od 1954 r. był członkiem PZPR i pracował w aparacie partyjnym. W latach 1956–1964 pełnił funkcję komendanta Hufca ZHP w Łasku. W 1972 r. obronił pracę magisterską o osadnictwie czeskim w Zelowie na Wydziale Filozoficzno-Historycznym Uniwersytetu Wrocławskiego. Od 1972 r. był dyrektorem Archiwum Państwowego miasta Łodzi i Województwa Łódzkiego. W latach 1977–1990 jako kierownik kierował pracami Archiwum Komitetu Wojewódzkiego PZPR w Sieradzu. Tytuł doktora nauk humanistycznych w zakresie historii uzyskał w roku 1991 na podstawie dysertacji Ludność czeska na ziemiach polskich w XVIII–XX w. Z jego inicjatywy zawiązało się Towarzystwo Miłośników Dłutowa, którego w latach 1995–2012 był prezesem. Publikował artykuły w prasie czeskiej poświęcone osadnictwu czeskiemu w centralnej Polsce. Był autorem wielu opracowań o charakterze regionalnym, w szczególności dotyczących byłego województwa sieradzkiego i dziejów Dłutowa.
Social media management strategy of Instagram @Lpomuhammadiyah in boosting engagement
Authors: Rahayu Putri Tania , Junaedi Fajar
Published: November 2023

@Lpomuhammadiyah is official Instragram account of Sport Development Institute of Muhammadiyah Central Board. This research concerns social media management strategies for the Instagram account @Lpomuhammadiyah to increase engagement. This research is motivated by the high interest of the wider community who want to know about sports development that aligns with Islamic values and Muhammadiyah teachings. This research aims to determine how the social media management strategy for the @Lpomuhammadiyah Instagram account increases engagement. The theoretical framework researchers use in this research is The Circular Model of Some, divided into four aspects: Share, Optimize, Manage, and Engage. The research method used in this research is qualitative descriptive research with a case study approach. The data sources for this research come from observations, documentation and interviews with several related informants. In conducting data validity tests, this research uses source triangulation techniques, namely data collection techniques by comparing/checking back the validity of the information obtained by comparing the results of interviews with observations made. This research shows that the social media management strategy for the @Lpomuhammadiyah Instagram account is quite effective as LPO PP Muhammadiyah has implemented the theory used. In all social media management processes related to LPO PP Muhammadiyah, it also involves itself with its followers, namely by utilizing the features on Instagram as one of the attractions of LPO PP Muhamamdiyah itself. @Lpomuhammadiyah's Instagram management is constructive in establishing closeness with followers and, of course, can increase @Lpomuhammadiyah's Instagram engagement.
The content analyst of humor on NET TV and TVRI Television Stations
Authors: Islanmmudin Muhammad Zundullah , Sari Eka Anisa
Published: November 2023

The discourse of humor in interpersonal interactions involves a complex mechanism. The creation of utterances containing humor in communication is not a simple phenomenon; it encompasses intricate mechanisms occurring between the speaker and the interlocutor. In addition to emerging in social interactions, humor can also be encountered in both print and electronic media. Among the electronic media, television is the most widely accessed by the public.Currently, television offers internet television services, or online television, allowing its programs to be enjoyed by internet users. This research delves into the forms, techniques, and themes of humor content in variety show programs broadcasted by NET TV and TVRI. The aim of this research is to describe patterns and purposes for delivering humor on both television stations. The method employed in this study is qualitative-descriptive, and data collection utilizes the Krippendorff technique.The findings of this research indicate distinctions between government-owned and privately-owned television stations, particularly in program packaging. Government-owned television stations package their programs with the cultural backdrop of a specific ethnic group in Indonesia and highlight stories from that group. Examples include programs like "Gangsa Ngetrend" and "Ludruk Kirun CS," which showcase Javanese culture, and the program "Ga'de Ga'de," which features stories from South Sulawesi culture. Government-owned television stations also address education by packaging it in the format of stand-up comedy and humor. Conversely, private-owned television stations package their programs primarily for entertainment purposes.
Marketing communication of Klinik Kopi using the 7P model to increase consumer buying interest in Yogyakarta
Authors: Dhany Yudha Rahma , Hariyanti Nunik
Published: November 2023

The aim of this study is to seek the marketing communication strategy that has been used by Klinik Kopi to increasing their sales. Communication strategy is a communication process that occurs in an effort to win the interests of an agency or company. Aims to influence society so that the main goal can be achieved in accordance with the strategic plan. Communication strategies are also related to participation, which is specifically difficult to determine from the diversity of internal conditions within it as well as the local cultural environment.  Methode used in this study is qualitative research methods, the data collection method that researchers will use is by conducting interviews, documentation and observation. In this research, researchers conducted interviews with the owner of the Klinik Kopi, namely Mas Pepeng and the consumers of the  Klinik Kopi. The result of this study shows that the simplicity of marketing communication Klink Kopi offers, made Klinik Kopi’s strategy of marketing works perfectly and made it different than other’s coffeeshop.
Communication strategy of the Majelis Ulama Indonesia (MUI) Bali in maintaining religious harmony in the Bali Province Region in 2022
Authors: Prasetyo Dwi , Sofyan Nur
Published: November 2023

Bali Province is a reflection of socio-cultural diversity, including in terms of religious diversity. Seen from the presentation of religious harmony, the social interaction between Hindus and Muslims in Bali is dynamic. Bali Province represents Indonesia, so the MUI Bali region also has a similar role and influence on the world view of religious harmony in Bali. This research uses a qualitative method with a case study approach. The result is, MUI Bali's communication strategy is based on communication planning that adapts to the local culture. This helps ensure that communication makes it easier for MUI Bali to integrate with the local community and maintain religious harmony. Communication strategy used to handle religious issues is consolidating the FKUB and directly referring to related parties to produce decisions that all parties can accept.  Aside from FKUB, the term Nyama Braya is also promoted by MUI Bali to strengthen the bonds of brotherhood among the people of Bali Province. The MUI of Bali Province has also established a cross-religious women's community and a cross-religious youth community with the aim of preserving the continuity of religious harmony for future generations. This effort is made to ensure that not only religious leaders but also the people of Bali Province uphold the principles of harmony. Two-way approach and community participation are integral parts of this communication strategy. This helps ensure that the communication established facilitates the integration of the MUI of Bali Province with the local community and together they uphold religious diversity
Qualitative content analysis of Stunting Prevention on the Instagram account @cegahstunting
Authors: Savira Hylda Nabella
Published: November 2023

The Instagram account @cegahstunting serves as an educational platform addressing the pressing issue of stunting in Indonesia, where the stunting rate currently stands at 21.6%, falling short of the government's 14% target. This research employs qualitative analysis to investigate how @cegahstunting enhances public understanding of stunting and its prevention through its content.The methodology involves collecting and analyzing the content on the Instagram account, considering content types, communication strategies, and educational messages used to combat stunting. The study reveals that @cegahstunting application of the campaign message concept. It achieves this through well-crafted content, structured organization, clear message framing, and elicits positive responses from the audience. @cegahstunting is an essential tool in raising awareness and understanding about stunting prevention in Indonesia, contributing to the national goal of reducing stunting rates and improving public health.
IMOKEY's integrated marketing communication strategy in increasing product Sales in 2022
Authors: Putri Agsallita Oktiwulan , Nurnisya Frizki Yulianti
Published: November 2023

Fashion trends is currently in great demand by the public, especially young people in 2022. This makes local brands in Indonesia try to fulfill the wishes of the community by becoming a local brand that is able to win the competition between local brands in Indonesia. One of the local brands that must face competition is IMOKEY, a local fashion brand in Yogyakarta which was founded in 2016, IMOKEY uses an Integrated Marketing Communication Strategy to face competition and increase sales in 2022.  The purpose of this research is to find out the implementation of IMOKEY's integrated marketing communication strategy in increasing product sales in 2022. The method in this research is descriptive qualitative with data collection techniques with interviews and documentation. This study found that IMOKEY uses marketing communication to increase brand awareness and maximize marketing communication by implementing 6 tools from 8 tools of integrated marketing communication strategy. Of the many tools used, IMOKEY excels in utilizing Online & Social Media Marketing strategy tools by utilizing Instagram and TikTok social media, but in its implementation IMOKEY is still not optimal because it does not have an assessment sheet to measure the success of the strategy. Researchers suggest to IMOKEY to be maximized in implementing IMC strategies, one of which is by providing a measuring tool for the success of the tools used
Management of Instagram social media @Museumwayangbebersekartaji to increase brand awareness as a traditional educational center in Bantul in 2023
Authors: Agustin Anggraeni Indah , Sofyan Nur
Published: November 2023

Instagram is a social media platform that expedites content distribution, including promotional product advertisements. Significantly contributing to the expansion of brand recognition is digital marketing. Digital Integrated Marketing Communication (DIMC) generates a cohesive message by incorporating various marketing components into a digital platform. The Wayang Beber Sekartaji Museum espouses the importance of proficient branding, specifically within education. This research examines how an Instagram account functions as an informational and educational tool for individuals considering a visit to the museum to gain knowledge about the method employed in creating wayang beber using recycled materials. To enhance the rigor of the investigation, this research utilizes a qualitative case study approach and incorporates digital IMC theory, specifically e-WOM and brand awareness. The source of triangulation data is essential for acquiring comprehensive subject information. The utilization of this methodology for overseeing Instagram content fails to deliver messages to their designated demographic. This concern remains pertinent about the historically and technically purchased Wayang Beber merchandise. This research demonstrates how DIMC and E-Wom increase brand awareness on Instagram through an in-depth introduction to Wayang Beber and describing the manufacturing process used to implement movable figurines. Ultimately, they must evaluate the promotion strategy to eradicate irrelevant likes and followers.
Women’s body image in MS Slim beauty television ads
Authors: Novitasari Arinda , Widyasari Wulan
Published: November 2023

This research discusses the narrative of women’s body image in MS Slim Beauty television advertisements so that the purpose of the research is to see how the depiction of women’s bodies in advertisements. MS Slim itself was chosen because the researcher was interested in their adverts that not only display the benefits of the product but contain their own meaning, namely shaping a healthy ideal body with MS Slim Beauty. Researcher will use narrative analysis to look at the storyline including initial equilibrium, disturbance and final equilibrium with data obtained in the form of scenes and verbal text used in the advertisement. The results showed that the depiction of the women’s body was built through the development of three flows including the section; Initial equilibrium which provides a stable atmosphere or as an opening in the advertisement. While the disturbance part shows how a woman has fears and difficulties in shaping the ideal body she wants. Then the final equilibrium provides a picture of a slim, toned and healthy body as a solution offered by the product. However, the body that is intended is not just an image of the product but is used as an attraction through imagery and verbal text that is persuasive to attract consumers and become a selling point for the product so that women are often tempted by the results offered and assume that the ideal body in advertising is a definition that is considered correct and makes it a body that must be owned.
Lorian's personal branding strategy as a travel influencer through the Tiktok account @lorianbackpacker
Authors: Regita Devina Dian , Muttaqien Muhammad
Published: November 2023

Personal branding is generally used to increase someone’s attractiveness or to sell point through social media. It is built by the individual themselves through their work or profession. One of the personal branding actors on social media is an influencer.  Indah Suci Lorian (@lorianbackpacker) is a travel influencer who is currently building personal branding on Tiktok. The purpose of this study is to determine the personal branding strategy carried out by Lorian as a travel influencer on her Tiktok social media account. The method used in this research is descriptive qualitative. Data collection techniques include interviews, observation, and documentation. The results of the study found 7 out of the 11 effective criterias carried out by Lorian in forming personal branding, namely 1) Authenticity, 2) Consistency, 3) Specialization, 4) Distincitiveness, 5) Relevant, 6) Visibility, and 7) Persistence. This research shows that lorianbackpacker conveys messages to its followers based on facts from its experience. The reflection of lorianbackpacker's personality who always appears as it is and likes freedom are implemented in her contents so that people are interested and continue to follow her. As a travel influencer, lorianbackpacker continues to work by consistently creating interesting, varied, informative, and entertaining contents.
The management of Instagram of Yogyakarta Special Region Province as a Medium to communicate public policy on Instagram social media @Humasjogja in 2022
Authors: Rahmadiva Arshena Vikhi , Sofyan Nur
Published: November 2023

Good media management has a positive impact on the process of delivering public policy. This research analyses the management of the Instagram account @humasjogja by the Provincial Government of the Special Region of Jogjakarta in 2022 as a media to communicate public policy through social media. The purpose of the research is to understand how the province's Instagram account is used as a means of publication, information, and public services. Social media Instagram Public Relations of the DIY Regional Government also managed to get 4 awards from the Anugrah Media Humas (AMH) organized by the Ministry of Communication and Information in 2022. Public Relations of the DIY Regional Government synergize with community elements and stakeholders to obtain factual and actual information to get valid information to be conveyed to the community. The focus of the research is how this Instagram account functions as the main communication tool to convey public policy to the public through social media. Through a qualitative descriptive research method, this research documents the steps taken in managing the account, from the planning to the evaluation stage. The results of the research show that the management of Instagram involves the planning stages, making news articles, information coverage, to evaluation, with positive results in conveying government information to the public and involving them in the decision-making process, by the goals of Public Relations to provide information that is fast and well received by the public.
Use of Instagram social media on the Rensia Sanvira account as child parenting media
Authors: Sari Wenny , Nur Fitriananda An
Published: November 2023

This journal reviews use of instagram social media on the rensia sanvira account as child parenting media . This research aims to describe the planning, implementation and role of social media regarding parenting children via Instagram. This type of research is qualitative research with a naturalistic paradigm. The research instruments are observation, interview guidelines, and researchers as key instruments. The data source for this research is the results of interviews with followers of Rensia Sanvira's Instagram. The result is knowing about parents' understanding of parenting in changing how to educate children properly through videos on Rensia Sanvira's Instagram. The implementation process involves applying self-disclosure research to social media users using a qualitative approach with descriptive methods. Qualitative research methods were used in this research because in general the aim of this research was to describe the characteristics of self-disclosure to parents on social media. This research uses a descriptive research type aimed at describing and illustrating existing phenomena and conditions, situations as well as variables that are objects. Especially related to parenting using videos from Rensia Senvira's Instagram. The role of character education is to increase the quality of learning that is more understandable, motivating, inspiring and meaningful. Apart from that, you can be inspired to apply it in everyday life, such as educating children properly, and better understanding the character of each child.
The influence of Tiktok Shop on buying interest in Petanahan High School 1
Authors: Dwi Atmoko Ananda Ayu , Pratisara Gibbran
Published: November 2023

Social media is very important for society as a medium of communication and entertainment, and interacting remotely regardless of distance. At this time, the social media that is becoming a prima donna for most Indonesian teenagers is TikTok Shop. With various goods or products offered, TikTok Shop also offers a lot of free shipping to attract the attention of its users. Just like other comers, the payment methods in TikTok Shop can also be used via bank transfer and COD (Cash On Delivery), which will certainly make it easier for users to shop. That way, in addition to making it easier for users to shop, TikTok Shop is also a promotional forum for content creators by means of live chat or with videos made to achieve FYP (For Your Page). Therefore, the purpose of this study is to find out how much influence TikTok Shop users have on buying interest in Petanahan High School 1. This research method uses quantitative research methods with Simple Linear Regression data and two data sources, namely primary data sources and secondary data sources. The data obtained from this study is by distributing questionnaires using a survey method with open questions for students who use TikTok Shop social media at Petanahan High School 1. The results of the study show that there is an influence of TikTok Shop on the interest in buying goods or products at Based on these results, the majority of Petanahan High School 1 students use TikTok Shop social media to shop online.
Starcross' 2022 wild ground event festival used as a promotional activity to increase brand awareness
Authors: Firstiansyah Said Zaidaan , Sari Sovia Sitta
Published: November 2023

Starcross is a streetwear brand that is quite a pioneer in the world of streetwear in Indonesia, founded in 2009. The founder of the stracross brand himself initially marketed his products by utilizing his relationships and scope of friends in college, and from there he also began to market his products to the creative community in the city of Yogyakarta. Nowadays if people have a streetwear clothing brand, they will easily market their products, it's all because of social media. It took Starcross many years to be able to gain awareness and also their target market again because they had to survive in the era of competitors who had a similar target market to them. Therefore, to increase and expand awareness of the brand name and tagline, they created a music festival event "Wild Ground Fest". The focus of this research is to find out how the strategy carried out by Starcross in increasing brand awareness through promotional activities through the Wild Ground Festival event. This research uses the post-positivism paradigm, the method used in this research is qualitative. The theories used in this research include promotion theory and brand awareness theory. The result of this study is that Starcross itself has a way of increasing brand awareness with promotional activities through the media festival event, because they want to rediscover the brand awareness of starcross, actually the market in Jogja and its surroundings already know what message the starcross brand itself carries, but on this occasion they want to try to develop a bigger medium, namely the Festival a larger number of people who can come, Starcross decide to use festival event media because of the dynamism of the market and also the changing behavior of the market.
Asa Laily's personal branding strategy as a Toy reviewer content creator through Tiktok @Asakecil Account
Authors: Fitriani Hamidah Nur , Suciati Suciati
Published: November 2023

Social media is currently used as a medium to express themselves through creative work and has different characteristics for each person. This study aims to describe the steps taken by Asa Laily in building personal branding through the Tiktok account @asakecil as a toy reviewer content creator. Asa uses TikTok as a medium to provide information about the items she reviews to her followers through her videos. The research method used is descriptive qualitative. The data sources in this study are interviews and documentation from Asa Laily's TikTok uploads. The results of this study show that Asa Laily uses eight main concepts of Peter Montoya. Specialization is Asa as a toy reviewer content creator. Leadership is demonstrated by the recognition that Asa is competent in her field, which is evident in the number of followers. Asa's fun and friendly personality towards young children shows her who she is, like her everyday personality. The difference between Asa and other content creator reviewers can be seen in the content style displayed. The appearance can be seen in Asa's liveliness in uploading videos daily and replying to comments as a form of interaction with her followers. The unity between life on social media and real life is that besides reviewing toys, she is also a toy collector. The constancy of personal branding that has been built has lasted for three years and is continuing. Asa maintains a good name by providing entertaining and positive toy review content to give a good impression.
The impact of fast fashion on the environment and climate change
Authors: Kinasih Kartika Sekar , Wardhana Ardiyanto
Published: November 2023

In this modern era, people give demands for fashion needs that are constantly changing following a fast trend. The emergence of the internet makes it easier for people to see the latest fashion trends. Not only as body armor, fashion products are used as markers of social status in society. This causes people to not want to be outmoded and want to always look fashionable. Therefore the concept of fast fashion appears,where fashion products are produced quickly and at an affordable price. After the latest trends emerge on the catwalk, the fashion industry will try to adapt these trends and produce their own products. It can be seen that fast fashion outlets are increasingly mushrooming in the world, such as H&M, Bershka, Zara, Uniqlo, and many more, always releasing new products every week. This study aims to determine the relationship of trends with the fast fashion industry and the impact caused by the fast fashion industry on the environment.
Analysis of moral communications on the website series “Nurut apa kata Mama” on Youtube channel Asia Central Bank solutions
Authors: Saputra M. Firnanda
Published: November 2023

While viewing the web series, the audience is immersed in a narrative that transcends the boundaries of space and time, offering insights into life and potentially impacting the viewers. Viewers of a web series are able to grasp a message conveyed by the series, similar to the moral message found in a web series. An online series called "Nurut What Said Mama" has been broadcast on Central Bank Asia's Solutions. Based on my previous statement, Mommy hosts a television program that pertains to the experiences and situations of ordinary life. Although presented in a comedic format, the web series is replete with profound significance and educational content. Given the information provided, the researchers chose to undertake a study titled "Analysis of Moral Messages in the Web Series Nurut Apa Kata Mama on the Central Bank Asia Solution Youtube Channel”. The study employed qualitative research methodology, namely content analysis, to provide a comprehensive understanding of the social context shown in the series "Nurut Apa Kata Mama". The approach adopted was descriptive, aiming to present a broader overview of the social environment rather than focusing on specific messages or texts. Researchers employ observational techniques, conduct library research, and analyze documentation to collect data. Triangulation of sources in credibility assessment refers to the process of corroborating evidence from multiple sources at various points in time. The research was examined utilizing Miles and Huberman's interaction model for analyzing data gathering, data reduction, and conclusion and verification. The research findings revealed that certain moments from the "Nurut Apa Kata Mama" web series, which conveyed a moral message regarding the ethical aspects of human relationships with God, suggested a lack of emphasis by the communicator on the acceptance of faith or godliness. The moral self-regard of individuals is not adequately emphasized, and the moral theme in the series is more likely to be conveyed through the interpersonal interactions among the characters. Morality in human connections pertains to the communicator prioritizing interpersonal messages that involve interactions between individuals.