FEATURES OF TOURISM MANAGEMENT IN UKRAINE IN THE CONDITIONS OF ADMINISTRATIVE-TERRITORIAL REFORM
Authors:   Odessa National Maritime University, Ivanov Andrii 
Published: November 2024

The article provides proposals for the implementation of mechanisms for managing the sphere of tourism in Ukraine at the local level − at the tourist destination.The regulatory and legal framework is considered as an element of the effectiveness of the complex management system of the tourist destination, taking into account the world practices of conducting tourist business.The features of managing regional tourist destinations based on the concept of Smart Tourism Destination are also considered.Tourist destinations that use ETIS indicators have the opportunity to measure the effectiveness of economic development or, on the contrary, shortcomings in terms of implementation, to provide an assessment of the accessibility of tourist locations and tourist magnets for different categories of tourists using unique main and additional indicators.It has been proven that SMART-specialization of a tourist destination allows you to choose a direction of activity for further effective development.The elements of the destination management process include: planning and monitoring, communication and coordination, development of tourism products and improvement of service quality, training, development of tourism infrastructure, attraction of financing and investments, and marketing.It is proposed to develop an effective mechanism for implementing the management system of tourist destinations in the regions of Ukraine and particularin Mykolaiv Oblastbased on the Smart Tourism Destination system.The changes in the tourist and recreational zones, which are presented today, have been revealedfive tourist and recreational zones. Territorial communities of the Mykolaiv region are divided into four groups according to their suitability for carrying out tourist and recreational activities. Also, all territorial communities are grouped into three tourist and recreational zones according to the integral indicator.As an example of the implementation of the best world and European practices, taking into account the successful experience of implementing modern approaches to the management of tourist destinations, the development of the stages of creating a tourist and recreational destination on the territory of the Koblev territorial community, which consists of five stages of activity, is given. The implementation mechanisms (organizational-legal, financial-economic, informational, technological) of the model of creating a tourist-recreational destination based on the concept of Smart Tourism Destination, taking into account the principle of SMART-specialization ‒ an approach to determining the directions and priorities of the development of territories, which is based on available assets and resources, specific socio-economic challenges, unique opportunities for the region's contribution to the system of the tourist destination industry, were also analyzed.It has been proven that each territorial community, using the concept of Smart Tourism Destination, can move from one group to another, thus increasing the efficiency of tourist and recreational activities and socio-economic status.Keywords: tourism, tourist destination, SMART specialization, tiered management system, tourist product, territorial community