bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis on McDonald's Localization Strategy
Authors: Yue Dailin
Published: September 2023

McDonald's is a company that was established in 1940 in the United States. Since then, the company has grown in different parts of the world and increased its profitability over time. However, McDonald's has also faced a lot of challenges, including the lack of understanding of cultures in different countries, which resulted in its poor performance. Without completely understanding what the local people think about food, McDonald's expanded its operations to different parts of the world while carrying the culture of the United States to those parts. As a result, the company performed poorly and was unable to expand its operations further. However, through localization strategies, McDonald's has gradually become one of the world's most successful restaurants and food chains. This paper introduces McDonald's localization strategies from five aspects, namely its menu, business model, advertising translation, staff management, and market pricing. To conclude, the company has been able to adapt its menu to be in line with the local culture, and the prices are set according to the local economy. What is more, the localized translation and management also enable the company to avoid and timely solve the problems that are specific to a region. The localization strategies have made McDonald's one of the worlds most successful fast food companies.
The Influence of Status Quo Bias on the Behavior of Micro Subject
Authors: Xie Midi
Published: September 2023

The article uses an online experiment to set a questionnaire to participants in order to investigate the effectiveness of status quo bias in peoples daily life based on the Coca-Colas real case in 1985. Since in 1985 Coca-Cola met the commercial failure because of the reformulation of new coke and ignore the effectiveness of status quo bias for consumers. By asking their preferences of two types of coke in different situations, the research tested the impacts almost each explanation of status quo bias on participants decision making of which type of coke to buy. The result shows that transition cost, uncertainty and loss aversion all influenced participants decision since most of the participants chose the coke classic instead of new coke. And the article deepened the research of the effectiveness of status quo bias in decision for consumption. Companies could learn from it in order to value the importance of status quo bias in order to avoid the happening of commercial failure, especially when they plan to do the reformulation. And consumers can based on it when they need to make purchasing decision.
Analysis of Factors Influencing the Development of China's Insurance Industry
Authors: Zhang Naihui
Published: September 2023

The insurance industry is closely linked to individual interests and the overall economy of the country. Nowadays, in the context of Covid-9, the stable development of the insurance industry is particularly important. However, much of the literature focuses on the role of the insurance industry in economic development, but there are few studies that focus on the industry in general and analyze the impact factors of the insurance industry itself from multiple perspectives. To fill the academic gap in the overview of the insurance industry and better promote its future development, this paper explores the role of seven factors such as economic growth, inflation, disposable income of the population, and the scale of social security on the development of the insurance industry from three aspects: macro, micro, and China-specific social background conditions. Through a comprehensive analysis of relevant domestic and international literature in recent years, this paper concludes that: economic growth, higher individual disposable income and better legal system and regulation have a positive effect on the development of the insurance industry; inflation inhibits the insurance industry development. The effects of demographics, social security size and residents' education level on Chinas insurance industry are somewhat complicated.
Is Willingness for Organic Agriculture Practice Adequate and Well-supported? Evidence from China Based on AMO Theory
Authors: Jia Zihan
Published: September 2023

The Chinese government is promoting and publicizing organic farming to address the environmental problems that arise from using chemical materials in agriculture. Nevertheless, these promotions and propaganda are impractical at the current stage, and the willingness to adopt organic farming by farmers is unrevealed. This paper aims to investigate the main factors influencing the adoption of organic farming by developing a scale and conducting interviews through AMO theory. Twenty self-owned agribusiness owners from Anhui province were selected in our study, seven of whom were given in-depth interviewed and 13 of whom were given designed questionnaire. Through the research, we found that the participants had limited interest in organic agriculture and consistently believed that organic farming in China is only a public stunt. Participant indicates that the company's agriculture is not technologically advanced enough, and the cultivation method is mainly manual. The market for organic products is also quite scarce, and the willingness of consumers to buy organic products is extremely low. The reputation and certification process of organic certification organizations need to be improved.
Research on Loss Aversion and Its Formation in Prospect Theory
Authors: Gao Ruiyi
Published: September 2023

One of the most popular concepts in the social sciences is loss aversion, the idea that losses loom larger than rewards [1]. This paper begins with an overview of previous research on loss aversion and demonstrates the importance of the impact of loss aversion on social and individual decision-making. At the same time, this paper also lists three applications of loss aversion and their related research in psychology. Finally, the paper makes recommendations for future research on loss aversion. Few theoretical and mostly experimental studies have been done in the past on loss aversion. The endowment effect, the winner's curse, and consumer choice behaviour are the three specific areas of applied research that are covered in this paper. Future research on loss aversion is advised by this paper to consider the unique situational circumstances when examining people's exposure to losses and gains, as well as the psychological drivers of loss aversion formation.
Solutions to Corporate Governance in Improving the Existing Business Model in Luckin Coffee
Authors: Zhu Ze
Published: September 2023

Luckin Coffee has dedicated to becoming a leading coffee brand in China but has kept a negative profitability growth rate for years before it was delisted and has lost stockholders faith in it. There are corporate governance issues within the company. Through the variable interest entity or VIE structures, Luckin obtained billions of dollars from US investors, but giving no equity shares in actual operation. However, two years after the delisting, Luckin Coffee obtained a new boom in national profitability inland. This paper aims to analyze what the organizational issue is for Luckin Coffee and how it should solve the problem within a corporate governance context. Both quantitative method and comparative analysis are used to compare Luckin Coffee with other competitor such as Starbucks. The research conclusion is that an improved VIE structure is needed for both Luckin Coffee and other Chinese companies that go listing overseas, and more attention needs to be paid to the method of corporate governance instead of financial performance.
Brand Operation and Economic Analysis in the New Media Era of Short Video and Live Broadcast
Authors: Zhang Binya
Published: September 2023

Nowadays, short videos have become more popular, and there are a lot of apps that show videos to others. Short videos will become a major trend in the future, and they currently occupy a large market share. The author aims to analyze the strategies and ways that the companies use to make the videos so popular and increase the market size. The author will use meta-synthesis to do research on the internet and get information from those materials. When people run a short video company, they should create different teams to be responsible for diverse jobs, like the operation team, the shooting team, and the investment team, to make the videos higher quality and more popular. The operations team is mainly responsible for the trend of content traffic. The shooting team is responsible for presenting the content of the script and finalizing the video. Besides, the investment promotion team is mainly responsible for the realization of traffic, so that the team has a strong realization.
Research on the Stock Valuation of S.F. Holding
Authors: Tang Xieying
Published: September 2023

The development of the network and the completion of the logistics infrastructure have provided a development platform for China's express delivery industry, which is considered to be an important part of the economic system. S.F. Holding is a leader in the Chinese express delivery industry. Therefore, this paper provides help for investors to make reasonable and appropriate decisions by using the SWOT and PEST model to evaluate the investment value of S.F. Holding, and to improve the return of the capital market. At the same time, it aims to help the managers of S.F. Holding to recognize their own value and discover their potential risks in time.
Hainan Airlines Development Strategy in the Post-Pandemic Era
Authors: Zhang Songchun
Published: September 2023

Since late 2017, Hainan Airlines Holdings Limited has experienced an outbreak of liquidity crisis, the COVID-19 pandemic, government takeover, and bankruptcy restructuring procedures. Against this background, this paper uses Porter's five forces model as well as the SWOT model to study the current internal and external situation of Hainan Airlines Holdings Ltd. and examine its potential strengths as well as the aspects that need to be improved. The study shows that Hainan Airlines' external environment is not competitive and its internal management still has potential for improvement. In addition, it should seize the potential development opportunity of the establishment of the Free Trade Zone in Hainan Province to revitalize the company.
Analysis of Marketing Mode and Current Situation of Major Chinese Game Manufacturers
Authors: Zhang Jiayi , Mao Yuanzi , Zhang Zixuan , Li Hecheng
Published: September 2023

The mobile game industry is growing at a dramatic pace, and has been becoming more and more popular these years. Some of the successful mobile game products can have hundreds of millions of users. Because of the constantly changing environment of the mobile game industry, competition between mobile game manufacturers is incredibly fierce. The diversity of the newly developed advertising methods and new emerging channels build up the higher demands for the mobile game manufacturers. Under this complicated environment, effective marketing method and efficient managing strategy are crucial for the mobile game manufacturers. This article explains the concept of lean marketing and the background of the current situations of mobile game market and industry, and analyzes and compares the current major mobile game companies marketing methods, productions and their results. This article analyzes the mobile game companies actions in details and states their differences. This helps people to understand how the major mobile game manufacturers use lean marketing methods to clear users needs, match the exact user groups and optimize their feedbacks.
Corporate Governance and Firm Performance in China: A Comparative Case Study of China National Petroleum Corporation and Other Four Asian Corporations
Authors: Hu Jiasheng
Published: September 2023

The study examines the impact of corporate governance on China Petroleum Nation Corporation and compares it with other selected four firms within China and Asia region. The variable identified for measuring corporate performance in this study includes return on Assets, Board size, duality, and interdependence of the board members as of 2022. The impacts of corporate governance on the firms were established through collecting information from the companys annual reports. The data obtained from the reports have been used for descriptive and correlational analysis. From this study, it has been established that firms within Asia tend to use various elements of structure to determine their performance. The variables used in the analysis, such as duality, the board size, and the interdependence of the board members, had a significant positive relationship with the firms performance. The study concluded that company directors should balance critical corporate structure variables to attain high organizational performance. Proper corporate governance has a significant impact on the performance of a company.
Affect Appears Based on Local Shop Sales Revenue Affecting the Tourism Industry
Authors: Luo Ziyang
Published: September 2023

This paper work analysis how much did the local shop impact their annually profit and how did they do the proportion with travel agency company to make Win-win condition and keep cooperation in a long term, to get result which is there will be huge impact to travel agency company in their annually profit. Also the influence that through the cooperation that involves travel agency and local shop to improve the situation of China using different type of promotion to cause the growth of economics scale and the quality of tourism industry in China.
To What Extent Is the Major Marketing Tactics Used in the Fashion Industry?
Authors: Li Wenxuan
Published: September 2023

This study investigates the marketing tactics used in the fashion industry. This paper includes case studies of two trendy apparel brands: Lululemon and Brandy Melville; interviews with 5 participants; the refined extraction of an eBook; and three dissertations. These have concluded seven primary marketing tactics and speculated possible future trends of marketing strategy. In general, this paper can provide a brief idea about the marketing situation in the fashion industry. The eBook is named as Branding lessons for fashion retailers and introduces advice for new start-up fashion retailers, including 34 steps. One of the documents is called "Shop at your own risk? Consumer activities in fashion e-commerce". This paper argues the 12 activities consumers manage perceived risks while purchasing online. Another document has the title What marketing tools fashion business uses to market their business. This document discusses Laura Ashely's marketing tools for her fashion business with quantitive data to conclude the usefulness of 4 marketing tools. The last dissertation contained is called "Brandy Melville's global marketing strategies in China" this evaluates the marketing strategies of Brandy Melville, which provide a background for the case study.
AR in Fashion Retail Industry
Authors: Huang Jiamian , Lu Qianer , Qu Yishen , Zhao Yuxuan
Published: September 2023

This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.
The Anchoring Effect and Related Applications: Cognitive Inertia and Habitual Thinking
Authors: Huang Junbo
Published: September 2023

By analysis research on the anchoring effect of previous scholars, it was found that irrational judgments in financial markets due to the anchoring effect are significant with the influence of past information. By analyzing data from the equity and securities markets, we find that even professionals can make inaccurate judgments due to the anchoring effect. In addition, we found that the anchoring effect does not require a significant information factor to be implemented, as different experiments have shown that the subconscious mind can also influence people's decisions. However, it is interesting to note that the anchoring effect can also influence behavior in the opposite way, by limiting the sales of a product and thus increasing the sales of that product.
Correlation and Impact of Bitcoin with Other Cryptocurrency Portfolios
Authors: Zhao Xueyao
Published: September 2023

Bitcoin is a peer-to-peer form of digital currency proposed in 2008. Unlike other currencies, Bitcoin does not rely on a specific institution to issue it, it is based on a specific algorithm that generates it through a large number of calculations. In some countries, government agencies, central banks and academia regard Bitcoin is a virtual currency rather than a currency. This is because of Bitcoins high volatility, which does not have the two basic functions of the unit of account and the store of value that are unique to the currency. In recent years, Bitcoin has seen increasing media coverage and other cryptocurrency portfolios, as well as the significant capital gains have been seen in the high volatility environment. In this paper, we shed light on the low correlation of Bitcoin with traditional investment assets, making Bitcoin a potentially high-quality source of portfolio diversification. The results of the finding suggest that Bitcoin investments offer significant diversification benefits and should be included in optimal portfolios. In addition to this, we find that hedging strategies involving gold, oil, stocks and Bitcoin significantly reduce portfolio risk.
Marketing Strategies to Tap She-conomy Potential
Authors: Fan Yeting
Published: September 2023

The rise of Chinas economy has been gradual and noticeable. She-conomy is the most prominent in the field of e-commerce. This thesis will focus on the reasons for She-conomys development, the classification of womens consumption and consumer psychology, and finally, arrive at a precise marketing strategy for womens different psychological ideas. The external reason for the development of She-conomy is mainly the development and improvement of the Internet and social media, while the internal reason is that contemporary womens self-awareness is gradually increasing, and they have a very strong desire to shop. The marketing strategy derived from the reasons for the development of the female consumer market and the female consumer psychology is to carry out multi-channel advertising and marketing, give women a certain sense of festival rituals and relatively large discounts, and upgrade the functions of the e-commerce platform to strengthen the comfort of womens consumption.
The Positive Impacts of Data Analytics on NBA Teams
Authors: Tang Rui , Jin Yuhao , Gao Yuan , Zheng Nanjun
Published: September 2023

This study probes into the application of big data technology in NBA events and analyzes the impacts of big data on NBA players, the teams, and the team's performance. The research result shows that elaborate statistics of NBA events not only allow a search of information on individual players but enables comparison of two players and their respective performance in attack-defense. The Sports VU's extensive data system makes sports data a hot cake again. Big data technology provides a tool for coaches to guide and train the players and NBA trade. NBA can also share the information with broadcasters to bring in marketing benefits. Big data will go a long way to international communication in the NBA.
The impact of COVID-19 on digital currency
Authors: Zhong Ruiyang
Published: September 2023

In modern society, science and technology are developing rapidly, and people's life has gradually become inseparable from scientific and technological products. In terms of transactions and payment, scientists have developed a digital currency. As a new currency, the digital currency has gradually affected the application of paper money in the market. With the outbreak of COVID-19, people have paid more attention to the protection measures of transactions, and digital currency and online payment can make people more secure to trade.
The present and Future of E-commerce in China
Authors: Lu Haoyang
Published: September 2023

Due to the growing popularity of social media and electronic products in China, e-commerce is a new form of economy that is growing and playing an essential role in China's economy. Using a case study approach, this paper presents the development of e-commerce in China and its impact on China's economic development. It makes suggestions for the future development of e-commerce.
A Brief Analysis of Tik Tok's Successful Strategies as a Multi-Sided Internet Platform
Authors: Yao Xintong , Zhong Yuquan , Jiang Leyan
Published: September 2023

Since the establishment of Tik Tok in 2016, its user base has been increasing with good momentum. Compared with the Internet platforms of the same period or earlier, the number of users of Tik Tok and the growth rate of the platform volume has significant advantages. Therefore, the research on the strategies adopted by Tik Tok in various development periods is worth studying and worth learning from emerging Internet platforms. This article analyzes Tik Tok's well-developed strategies, using perspectives in economics and other fields to explain Tik Tok's success. In the writing of this article, a large number of previous works of literature were analyzed and cited, combined with some authoritative data statistics. Finally, the strategies used in the successful process of Tik Tok were found. In addition, after analysis, the conclusion is that Tik Tok uses different strategies at different stages of development. At the same time, regardless of its state and external conditions, the network effect is the core of Tik Tok's strategies. In general, the strategies used by Tik Tok can be summarized as identifying targeted user groups, accumulating user volume, and continuously transforming to provide a more attractive service scope.
Analysis of the Evolutionary Game Between Enterprises and Local Governments under Pollution Control
Authors: Guo Mingxiao , Qiu Yijing , Tu Cheng
Published: September 2023

The strategic choices made by the government and enterprises, as the main participants in environmental governance, decide the direction of environmental governance. Meanwhile, the strategic choices of enterprises will also change the strategic layout of the government. Therefore, current research mainly focuses on what impact the government has on enterprises when it participates in the game, and how will the interested parties make optimal decisions. In this paper, from the perspective of the evolutionary game theory, the strategic choices of the interaction between pollutant-discharging enterprises and between local governments and pollutant-discharging enterprises are discussed; the model of the evolutionary game between pollutant-discharging enterprises and local governments is also built. According to the replicated dynamic equation, the evolutionarily stable strategy of the participants is obtained. The research results indicate that: the higher the return on pollution control is for an enterprise, the more inclined it will be towards pollution control and environmental protection. Environmental governance should reduce the expected benefits of enterprises without treatment of pollutants and should require local governments to strictly implement environmental protection policies, perform their duty, and identify and punish violators in a timely manner.
The Impact of Covid-19 on the Cosmetics Industry
Authors: Jiang Yijia
Published: September 2023

In recent years, many industries around the world have been affected and impacted by the epidemic. Cosmetics market growth has slowed significantly since 2022. Under the influence of epidemic, the cosmetics industry as a whole bids farewell to high growth under the impact of the epidemic and then enters the era of R&D (research& development) from the era of marketing. Therefore, this paper explores the changes and impacts of the cosmetics industry before and after the epidemic by collecting annual sales, number and distributions of companies and other data on the Chinese cosmetics market, and analyzing and comparing these data between different companies and brands. The outbreak of epidemic lead to the closure of offline brick and mortar shops, stagnant logistics and also the economic downturn. These has reduced traffic to the offline channel for cosmetics, while fueling rapid growth in online sales of cosmetics. The cosmetics industry should still be on the up and up in the future, but time will have to wait to prove this.
Compare the Influence of the Shanghai Stock Index and Shenzhen Component Index on Stock Returns of Ningde Times
Authors: Huang Lihua
Published: September 2023

Since the establishment of the Shanghai Stock Exchange and Shenzhen Stock, stock investment in China has gradually flourished in the past 20 years. When the figure of the stock market rises or falls, it has always affected the state of mind of every investor. For the Chinese stock market, the Shanghai Composite Index and the Shenzhen Component Index are equally important, which is helpful for us to understand the trend of the stock market in depth. However, most studies nowadays only focus on the influence of one index and ignore the essentials of the other, which could lead to a misjudgment by investors. because both indexes have a close correlation with the stock return. so it is necessary to compare the influence of the two indexes on stock returns at the same time. and base on this, I will compare the degree of correlation between the Shanghai index as well as the Shenzhen index on Ningde Times stock returns.
Determining Consumer Groups: The Core of Efficient MarketingBased on the Comparative Analysis of Starbucks and Luckin
Authors: Liu Zongyue
Published: September 2023

With the development of the times, drinking coffee has become a trend. Among many coffee brands, Starbucks Coffee and Luckin Coffee have always occupied a seat in the Chinese coffee market. Even though their background culture and marketing methods are quite different, which can not help wondering why they have so many differences but can achieve such remarkable success at the same time, and whether they both have what characteristics at the same time. Therefore, the article will study the two companies separately through case analysis, and carry out a comparative analysis of the marketing models of Starbucks and Luckin in combination with the 4P model, to find the common ground - the connection between the success of the brand and a clear and stable consumer group. It is hoped that through this conclusion, more businesses will shift their attention to consumers, to help more enterprises gradually move towards success.
The Impact of Zero-COVID Policy on the Economic Conditions from Chinese Citizens Perspective
Authors: Li Xichen
Published: September 2023

Chinese social environment faces a transition. More and more citizens get tired of the current situation. This work selects 12 citizens from different regions in mainland China and analyzes their current conditions and the impacts to each industry. Many occupations interests have been severely damaged and thus most citizens are looking forward to the end of zero-COVID policy. The research exhibits the conditions and real willingness of Chinese citizens in mainland. It is not only a theoretic analysis but also with real cases. This work provides unprecedented details of the Chinese public.
The marketing strategy of Dell
Authors: Ji Zhouyan , Li Yuefei , Zhou Zihan
Published: September 2023

For this entire article, we're talking about how Dell has changed their marketing strategy during the pandemic. Before the pandemic, everything was going relatively well, as managers could sell their products faster and earn high revenue. However, when they faced the epidemic, the sales of products fell sharply, and they were more thinking about new strategies such as discounting or offering some perks to ensure that they could continue to attract more customers. Therefore, the importance of research on consumer psychology is also increasing. In addition, we have a lot of information on how to help businesses earn more revenue, it may be difficult to solve, but these ideas can help people analyze the problem. We also talked about the entire company, such as its background or future plans for the entire company. At the same time, we also put forward our own ideas for improving the current marketing strategy.
Graphic Cards Supply Chain Problems During COVID-19
Authors: Tang Dingyi
Published: September 2023

The pandemic had generated various impacts towards businesses due to its effects towards the supply chain. One of the most substantially impacted sector was the graphic card supply chain.As such, the main aim of this study would be to investigate the impact of the pandemic towards the supply chain of graphic cards and how to mitigate similar problems in the future. In this endeavor, the author would adopt a qualitative research approach, focusing on narrative analysis of various news articles and studies on the impact of pandemics on supply chains. The data for this study would be mostly obtained through internet searches, focusing on a combination of various news websites and empirical studies obtained from Google Scholar's database. Accordingly, the results of this study indicate that the problem in the graphic card supply chain was mainly caused by the mistaken predictions of the graphic card producers that caused them to reduce their inventories in the face of rising consumer demands, which is caused mainly by the inability of the producers to switch their suppliers due to the centralized and small nature of the producers in the industry.
Dilemma and Countermeasures to National Security Review in M&A by Chinese Companies in the US
Authors: Zhao Wenbo
Published: September 2023

The national security review is an inescapable area for foreign investors to invest in the US. In recent years, the number of CFIUS reviews of cross-border mergers and acquisitions has been on the rise, as well as the number of vetoes, reflecting concerns that the US may lose its global leadership. At a time when competition between the US, and China is intensifying, CFIUS has shown a natural hostility towards Chinese investors, and the situation for Chinese companies in the US is not promising, with a higher rate of failed M&A than in other countries. This has seriously impacted Chinese direct investment in the US. This paper suggests that the reasons for this problem are twofold. On the one hand, there is the deviant treatment of Chinese companies by CFIUS. On the other hand, Chinese companies have their reasons for failing to enter the US including the fact that most of their acquisitions occur in sensitive areas involving national security and ignoring the CFIUS review process. Based on this, this paper argues that Chinese companies should not only formulate a clear M&A strategy before the M&A process but also take the initiative to negotiate with CFIUS and seek judicial remedies when necessary.
Analysis on the Currency Policies in Respond to the Economic Recession after COVID-19 in the United States
Authors: Yin Jinpeng
Published: September 2023

The March 2020 onset of the COVID-19 recession precipitated an unparalleled fall in economic activity throughout the planet. To combat recessions, central bank policymakers employed various expansionary monetary policies. Through a literature study, the paper focuses on a discussion of the monetary policies adopted by the Federal Reserve of the United States. This paper examines three basic areas of monetary policy: regulatory changes led by the Federal Reserve, interest rate changes, and loan and asset acquisitions or quantitative easing. The study not only provides a full explanation of the adopted policies, but also takes a critical and objective look at the overall currency policies adopted by the Federal Reserve of the United States. Following an economic downturn, the report concludes that the Fed's measures were effective in commencing a period of economic recovery for the nation.
The Impact of the COVID-19 on Xiaomi's Mobile Phone Supply Chain
Authors: Chen Yiyi
Published: September 2023

The outbreak of COVID-19 in January 2020 continues to this day and has significantly changed people's production and living habits. Many companies have seen dramatic changes in the way they produce, how they operate and how they sell. The COVID-19 has also disrupted the supply chains of many industries and companies, causing huge losses. According to statistics from the World Trade Organisation, world trade fell by 13% - 32% in 2020. Xiaomi mobile phones have developed as a representative of smartphones for several years, building an excellent brand image and rapidly growing sales, taking a large part of the market share in China's smartphone market with the strategic advantage of a low-key, high-end smartphone. This article analyses and compares the changes in Xia-omi's mobile phone supply chain based on the changes before and after the epidemic, and concludes with a summary. The research topic of this paper is the impact of the Xin Guan epidemic on Xiaomi's mobile phone supply chain. It is divided into five aspects, namely parts supply, procurement management, supply chain production resumption, supply chain logistics and supply chain market. The main sources of data are the National Bureau of Statistics and the China Academy of Communications.
The Application of Endowment Effect on Marketing Strategies
Authors: Yan Xiaohe
Published: September 2023

In this paper, we provide a comprehensive review and analysis of the endowment effect through aspects. The endowment effect is one of the most famous findings in behavioral economics and has been used as a reference for evidence of dependent preference and loss aversion theories [1]. The endowment effect was first explained and proved in three aspects, loss aversion, psychological inertia, and psychological ownership. In addition, by analyzing the retailing techniques of Starbucks Corporation's stores showing the psychological ownership and endowment effect. The application value of the endowment effect is also demonstrated. Meanwhile, the free test drive mentioned in the marketing report of Tesla proves the application of the endowment effect of loss aversion to the automobile industry. The two examples illustrate that the endowment effect is widely present in daily transactions and consumption behavior, and therefore the study of the endowment effect is essential to improve economic efficiency and help make economic decisions from a microeconomic perspective.
Research on the Correlation Between Company Performance and Its Share Price
Authors: Su Muhang
Published: September 2023

This paper mainly explores the correlation between corporate performance and stock price returns in the Chinese stock market. Theoretically, the stock value of a highly profitable company would also increase accordingly. But due to the structure of A-share investors, the extent of this correlation is yet to be proven. In this study, stock returns are set as explained variables, and market index returns, corporate earnings growth rates and momentum are used as explained variables. This article uses the financial statements and stock price information of Chinese listed companies as data for modeling. The selected companies are from the food and beverage industry, the medical industry and the home appliance industry. Multiple linear regression analysis was used as the method of this paper. From the regression results, it is concluded that the market index plays a leading role in stock returns. The study indicates that there is a certain positive correlation between company performance and stock price returns to a certain extent, and the degree of correlation varies with industries. The momentum factor has a positive or no correlation with returns, depending on the industry. This deviates from the theoretical assumption that momentum is a negative factor.
Behavioral Economics: The Decoy Effect
Authors: Sun Hongyang
Published: September 2023

Behavioral economics blends psychology and economics to determine how psychological triggers or nudges influence people's decision-making. The decoy effect has been a particular focus of study in the behavioral economics literature. The decoy effect is seen as an effective "Nudge" and is widely used by businesses. For example, magazine subscriptions, vacation destination choices, and sales of various productswhere there is a choice, there is an arena for nudges. The marketplace is flooded with nudges to influence consumer choice; in everyday consumption, many businesses use the decoy effect to maximize sales of specific products or options to increase revenue. Based on a review of the relevant literature and practical case applications of the decoy effect, this study summarizes articles with similar conclusions which can support each other while also mentioning different views regarding the limitations and disagreements of the decoy effect in behavioral economics. However, in general, the effects carried by decoys are apparent and have been confirmed by a large amount of literature.
The Influence of Endowment Effect on The Online C2C Commodity Market for Chinese International Students
Authors: Sun Jiayu
Published: September 2023

In the online Consumer to Consumer (C2C) market for commodities, buyers and sellers have a propensity to value a commodity differently, resulting in disparate pricing expectations and a resulting dispute. In addition, it is debatable if the valuation difference still remains when purchasing and selling behavior occurs outside of C2C platforms. This study sought to determine the extent to which the endowment effect affects prices in the online C2C commodities market for overseas Chinese students. Using questionnaires to collect data, this study discovered a price disparity between buyers and sellers of pre-owned commodities. Nonetheless, it has been shown that it is doubtful whether ownership plays a major influence in the outcome, as no participant has stated that ownership is an essential aspect in determining pricing. This research concluded that buyers and sellers have different valuations. However, the extent to which it is purely owing to the endowment effect is debatable. Based on the findings, this study recommended that C2C platforms establish a "bridge" that helps both buyers and sellers better understand the other's perspective.
Performance of Corporate Sustainability Based on ESG Perspective
Authors: Liu Xuxi
Published: September 2023

Environmental, social and governance (ESG) investing suggests that a companys financial investments should not only consider economic returns and financial indicators, but also assess the combined environmental, social and wider stakeholder impacts of corporate activities and investment behaviour. Enhancing corporate value is one of the ultimate goals of ESG practice. The purpose of this paper is to examine whether there are sectoral differences in ESG practices across industries and to explore the relationship between corporate sustainability and ESG investments. Three representative ESG rating agencies ratings of China's domestic listed enterprises from 2017-2021 were collected, and the top 5% of enterprises (eight in total) were selected as a comprehensive sample to assess their sustainability, and the following conclusions were drawn: (1) there are sectoral differences in ESG investment, with higher ESG ratings in frontier sectors; (2) there is a lag, and there is no short-term correlation between ESG investment and corporate sustainability.
Analysis of the Current Situation, Problems and Countermeasures of China's Petrochemical Industry
Authors: Ma Keer
Published: September 2023

The petrochemical industry is a pillar industry of China's national economy, which is related to people's food, clothing, housing and transportation. At present, China's petrochemical industry is large in scale and developing at a fast pace. However, influenced by epidemics and geopolitics, the petrochemical industry is operating under increased pressure. This paper starts from the current situation of China's petrochemical industry, analyses a series of problems that exist in the development process of China's petrochemical industry, and proposes corresponding solutions. The current industrial structural contradictions in China's petrochemical industry are so prominent that it is difficult to meet the needs of key national construction projects. At the same time, the long-standing problem of industry monopoly is not conducive to fair competition in China's petrochemical market. In addition, the petrochemical industry needs to reverse the inherent prejudice of serious environmental pollution and frequent safety accidents in the minds of the people. Therefore, accelerating the upgrading and optimisation of traditional industries, appropriately deregulating the market, adhering to green and low-carbon development and establishing a sound safety management system can effectively solve the current difficulties faced by China's petrochemical industry.
Limits and Adjustment of " Three-grade Training Network " in the Development of Competitive Sports: A Case study of Fencing in X Province
Authors: An Liyu , Qin Yuzi , Xie Yibin , Zhang Zirui
Published: September 2023

Through the investigation and analysis of the research, there is a lot of relevant research and application of the competitive sports policy of the "three-grade training network"; however, this policy no longer can meet the development of competitive sports at the current stage. So far, the official still has no clear direction for reform of the current three-grade training network policy, which is the purpose of this research. This research will use the method of the questionnaire survey, case analysis, and literary analysis to summarize, analyze and improve this policy based on the exploration of this policy at home and abroad nations. It is hoped that it can be used in the future development of China's competitive sports to make Chinese competitive sports management more scientific and efficient. At the inaugural meeting of the Tokyo Olympic delegation, Sports Director Gou Zhongwen expressed the downward trend in competitive sports. In recent years, the overall direction of the development of competitive sports in China is mainly manifested in the continuous decline of the level. In particular, the downward trend of collective projects represented by football is more pronounced. This paper primarily aims at the problem of the decline of the domestic competitive sports level and analyzes the successful cases and management models of other countries in the world, which are represented in recent years, and seeks reference.
Foreign Private Equity in China: Challenges and Opportunities Under Chinese Legal Environment
Authors: Fang Yijia
Published: September 2023

As the world's second largest economy, Chinas private market is attractive to investors around the world. The legal environment in China can be one of the major concerns for foreign investors who are interested in investing in the Chinese capital market. With enough knowledge on how foreign private equity firms operate in China, unnecessary loss can be easily avoided. This article analyzes opportunities and challenges that foreign pri-vate equity investors would face by looking over structures of PE and the legal environ-ment in China. From a historical perspective, the restrictions on foreign equity investors are gradually removed by the Chinese government, so investing in the Chinese private market overseas is now much more viable. Since 2020, foreign-owned private equity funds can be freely established in mainland China after a series of applications. Under this trend, the Chinese private market is expected to encourage more foreign investors to enter which also brings international investors more potential opportunities.
SWOT Analysis of Jiangsu's Economic Development Contextualized in "One Belt and One Road"
Authors: Chen Chen , Dong Qinyun , Ma Yuze
Published: September 2023

As a national strategy proposed by China and promoted by senior leaders, "One Belt One Road" has profound strategic influence to China's modernization and the countrys leading position around the world. As an open economy province, Jiangsu is located at a significant intersection of the "Belt and Road", so it should seize the opportunity and actively engage in the "Belt and Road" construction. By using SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and challenges of Jiangsu's economic development contextualized in "One Belt One Road" , which has promoted the economic development of Jiangsu. Jiangsu should combine its own advantages and make targeted improvements to the deficiencies in the construction of the national strategy , so as to achieve better development in the policy , and contribute to the economic development of Jiangsu Province. give suggestions.
A Critical Analysis of the Efficacy of SBA Loans
Authors: Peng Yujia
Published: September 2023

This paper analyzes the efficacy of the SBA loans from different perspectives, including diversity, supported employment rate, and loan size. This paper also predicts the SBA loans future performance using historical data. To evaluate the efficacy of the SBA loans and make performance predictions, this paper used Excel, R, and Tableau to build and visualize models with large sample data. The results showed that the diversity, supported employment rate, and loan size of the SBA loans continue to decrease, which means the SBA loans cant produce a desired or intended result from the SBA. From another perspective, this study emphasizes that The U.S. Small Business Administration should not hesitate to implement actions to improve the effectiveness of SBA loans.
Select the Optimal Portfolio by Analyzing and Comparing the Better Performance of Markowitz Model and Index Model under 5 Different Constraints
Authors: Wang Yating
Published: September 2023

In the research of investment management and investment portfolio, how to choose the best investment portfolio and avoid risks is a topic worthy of attention and research for the field development and investors. This study is based on the most recent 20-year historical daily total return data for 10 stocks belonging to 3 different industries to estimate all appropriate optimization inputs for the full Markowitz model as well as the index model and use these optimization inputs for both models areas that allow the portfolio will be required to deal with the additional constraints of five different situations.
Through a complete analysis and comparison, it turns out that the Markowitz model is more suitable for investors to obtain the optimal portfolio, and it performs better under these constraints. In addition, the results mainly analyze and compare the performance of Markowitz model and Index model in help investors to select the best portfolio by calculating the minimum variance, maximum Sharpe, and standard deviation respectively. In this study, the Markowitz model outperforms the Index model portfolio with lower risk and volatility and higher expected returns. An efficient frontier is produced by Markowitz portfolio analysis, where each portfolio represents the highest return portfolio for a specific degree of risk.