bluuebunny/crossref_metadata_2025 huggingface dataset:
POST-WAR DEVELOPMENT OF THE GREEN ECONOMY IN UKRAINE: MAIN SCENARIOS
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Chala Veronika
Published: September 2023

The article emphasizes that russia's military aggression against Ukraine causes not only huge destruction of the domestic industrial complex, settlements, energy infrastructure, but also harms the environment and society. The author emphasizes that solid foundations for the post-war reconstruction of Ukraine's economy on the basis of green growth are already being actively laid. It has been substantiated that the success of such reconstruction would depend on a number of factors and circumstances, which should be collectively taken into account within the scenario approach to assessment and forecasting. The author has proposed a list of key principles of scenario forecasting of the post-war development of the green economy in Ukraine. It has been emphasized that when developing scenarios, different approaches should be used and forecasting models should be developed. The latest usually differ in both the set of factors and their disposition. The dominant megatrends of Ukraine's competitive development in global coordinates which would affect the formation of scenario factors, have been characterized. Criterion features for the formation of green economy development scenarios have been defined. Four scenarios of the post-war development of the green economy in Ukraine for the period until 2050 have been substantiated. The description of the author's scenario of returning to the brown economy of the pre-war period has been given (the first scenario). The author sees the second possible scenario of the post-war development of the green economy in Ukraine as a focus on the development of the bioeconomy. The scenario of the post-war development of a circular economy model based on a zero ecological footprint in Ukraine (the third scenario of the development of a green economy) has been described and characterized. These scenarios have been compared with the fourth scenario related to the formation of a full-scale green economy in Ukraine. The author justifies that the most likely is the implementation of the third scenario in Ukraine – the development of a circular economy based on a zero ecological footprint.
MECHANISM OF GLOBAL MARKETS: DEVELOPMENT, FUNCTIONING AND TRENDS
Authors:   Western Ukrainian National University, Shevchenko Iryna , Imnadze Iraklii ,   Simon Kuznets Kharkiv National University of Economics
Published: September 2023

The work examines the mechanism of global markets, their development, functioning and trends. The study reveals the theoretical basis of the global market by means of its structuring. The work highlights the features of the global market sectors, the mechanism of the global market was built taking into account the global economy. In today's environment, all aspects of life are undergoing globalization over time. Thanks to global processes, the transformation and transition of the international system into the global one, in this case, the transformation of the international market into the global market, takes place. The study of issues related to the global economy is quite relevant in modern society, and this leads to the increased development of global markets, their formation and effective functioning. Global markets are the dominant functional structures of the modern global economic system.
CONCEPTUAL COMPONENTS OF THE FORMATION AND IMPLEMENTATION OF THE CORPORATE WAY OF ORGANIZING ACTIVITIES IN ECONOMIC AND SOCIAL SYSTEMS
Authors:   University of Customs and Finance, Bobrovska Olena
Published: September 2023

Corporate governance is one of the determining factors in increasing investment opportunities and competitiveness of business entities created on a corporate basis. In Ukraine, the corporate sector of the economy began to form with the use of corporate governance since its independence. However, this experience can be called successful only conditionally. Many scientific works are devoted to issues of corporate governance development. There are a number of legislative, legal and normative documents for the application of corporatism in the practice of economic activity. But there were many questions that needed further research. The article presents the results of the study of corporatism as a corporate way of organizing activities, forming corporate relations and management, which consists of types of corporate relations, corporate rights, principles of corporate governance, corporate culture and corporate social responsibility in their close relationship, interdependence, sequence of their formation and implementation in the course of corporate activity. It is suggested to consider it as a process of implementation of legal, economic, social, managerial and industrial knowledge into the practice of joint behavior and principles of practical activity. Corporatism is formed on the set of theoretical, methodical and practical foundations of people's activities to build and implement an effective management system, which is built on fundamental scientific and social organizational principles and technologies of corporate social responsibility, accumulates and develops human potential, directs its use to increase the efficiency of results. Evidence of the absence of obstacles in the possibilities and expediency of the application of corporatism is provided not only in the economic sphere, but also in any activity and social sphere. The content of the main types of corporate relations and the model of the processes of corporate organization of activity and management are given. This provides an opportunity to reveal its features and specificity, to deepen and expand the substantive and functional content of corporatism and its specializations for wide application in various spheres of activity. The condition for the practical use of the proposed method of organizing the joint activity of business entities on the basis of corporatism is systematicity in mastering and applying its concept, operational and technological measures, and simultaneous joint design of its components with processes and mechanisms for their implementation.
FORMATION OF THE MARKETING SYSTEM OF AN AGRICULTURAL ENTERPRISE
Authors:   Dnipro State Agrarian and Economic University, Bahorka Mariia , Kadyrus Iryna ,   Dnipro State Agrarian and Economic University
Published: September 2023

The article examines the content, functions and approaches to the formation of an effective marketing system and its management, developed practical recommendations regarding the implementation of the elements of this system in the activities of agricultural enterprises. To improve the process of managing the marketing system at the enterprise, it is proposed to use a systemic approach, which consists in the fact that the achievement of the overall goal of the enterprise is possible only when the management of the marketing system should be considered as a single system, which consists of separate elements that interact and complement each other. The elements of the enterprise's marketing system include organizational-management, research and program-controlled elements. These elements can be represented by separate departments, each of which performs its own work. The marketing system of an agricultural enterprise should include all functions and performers who perform certain actions that are necessary for the profitable use of market opportunities. When forming a marketing system, the enterprise should use a comprehensive approach, which involves the study of controlling and non-controlling factors that affect the level of its competitiveness, as well as an analysis of strengths and weaknesses. Under the condition of effective management of the marketing system at the enterprise using a systemic approach, the following goals can be achieved: timely determination of existing market needs; selection of the most attractive market segments; development of the necessary marketing programs, which will include the entire arsenal of marketing tools; maintaining the balance between supply and demand. All the listed goals are very important for the enterprise and can provide it with efficient operation, financial stability and maximum profits. To evaluate the effectiveness of the marketing system at the enterprise, it is proposed to use the SD system dynamics methodology, which will allow to determine the interaction between the relevant factors of the marketing system and to identify cause and effect relationships in order to explain how different factors can affect the marketing system and how they interact with each other. Using this SD capability, several scenarios can be presented to improve the marketing system in enterprises.
ASSESSMENT OF FACTORS INFLUENCING THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITY OF AGRICULTURAL ENTERPRISES
Authors:   Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies of Lviv, Batyuk Roman
Published: September 2023

In determining the influence of factors on the development of foreign economic activity of agricultural enterprises, the index method, which is one of the main methods of statistical analysis, is used. It has been established that the largest share in the commodity structure is occupied by: cereals, oilseeds, vegetable oil, meat and meat products, and milk and dairy products. Therefore, it is advisable to use these products for factor analysis of foreign economic activity of agricultural enterprises. The article examines changes in the value, physical volume, and commodity structure of agricultural exports and calculates the absolute change in exports, the growth rate and the growth rate of exports, and its commodity structure. Among the calculated indicators of the factor analysis of export efficiency, the most significant was the contract price index, and the least significant was the physical volume index, i.e., the efficiency of foreign economic activity of agricultural enterprises is most affected by the cost of exported products, not their volume. Most of the interviewed experts from among the managers of agricultural enterprises in Lviv region engaged in foreign economic activity identified the factors that determine the political situation in the country and its stability, the level of competitiveness of domestic goods and the complexity of the foreign economic activity procedure as the most important factors affecting the success of the implementation of foreign economic activity of agricultural enterprises in general. It is proved that the results obtained in assessing the factors influencing the foreign economic activity of agrarian enterprises in Lviv region, in terms of their significance, can be trusted and used in further research. The standard deviation for the mean values presented in the analysis is 15.4% of the mean value. Thus, expert estimates vary on average by 14-15%, which proves a high level of consistency in the opinions of the surveyed experts. This, in turn, confirms the statistical significance of the study and the fact that the weighting factors obtained as a result of further calculations can be used in practice.
ASSESSMENT OF COST COMPOSITION AND INVESTMENT RISKS OF ENTERPRISES OF THE REAL SECTOR OF THE ECONOMY
Authors:   Oles Honchar Dnipro National University, Makedon Viacheslav , Baylova Olena ,   Oles Honchar Dnipro National University
Published: September 2023

The article forms methodical approaches to assessing and leveling the level of risks in the implementation and investment activities of enterprises. The concept of risk-oriented management in the system of economic activity of the enterprise is proposed, which consists in the interconnection of methodological principles of oriented management with applied aspects of risk management, combines approaches, principles, methods and tools of risk-oriented management. Based on the results of the study, a methodology for assessing the level of risk protection of the enterprise was developed when using a risk-based management system in its system, with the aim of justifying effective management decisions to ensure the economic security of the enterprise, which consists in a comprehensive diagnosis of the level of the threat of risks based on a preliminary thorough qualitative and quantitative assessment of the financial and economic activity of the enterprise, tools for identification, analysis and assessment of risks, and combines the mathematical apparatus with the use of expert assessment to determine key risk indicators for the enterprise. Methodical approaches to risk management have been supplemented through the development of a risk management algorithm at enterprises, which involves the stages of risk identification, risk analysis, selection of a risk management method, risk assessment and reaction to the assessment result by choosing a risk management method, which are aimed at ensuring the economic security of the enterprise. The procedure for managing the enterprise's economic security system has been modernized by integrating into it the process of risk-oriented management, including strategy, techniques and technologies, resources, management methodology, development mechanism, as well as the option of organizing and implementing progressive risk management to ensure the economic security of the enterprise, which, unlike the existing ones, includes the context of progressive risk management, the actual risk management process, which ends with an assessment of the effectiveness of risk management, on the basis of which proposals for improving the risk management process are developed.
RESEARCH ON THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN THE CONTEXT OF EUROPEAN INTEGRATION
Authors:   Izmail State University of Humanities, Koval Viktor , Soloviova Olha ,   Institute of Social and Economic Transformation, Nosatov Igor
Published: September 2023

The COVID-19 pandemic has created the need for businesses to quickly adapt in disrupted supply chains, respond promptly to market changes and consumer expectations, and ensure the efficiency of remote business operations. Digitalization emerged as a development direction that facilitated economic growth under these challenging conditions. By utilizing digital data as a resource for business and other activities, digitalization provided opportunities to increase productivity, meet consumer demands, and foster international development across various economic sectors. Digital transformation serves as the primary innovative driver for stimulating sustainable economic development in countries. It offers and implements a range of advanced technologies for organizing the production of modern goods and services, revitalizing markets, and expanding informational capabilities for businesses and organizations located in geographically remote areas or facing other barriers that hinder their information awareness. Effective digital transformation is achievable through international integration of countries. Therefore, this research study focuses on examining the development of digital transformation within the member countries of the European Union, with particular attention given to digital development programs in Ukraine. Specifically, the study concentrates on exploring the key strategies of the Digital Single Market and major budgetary programs of the European Union. It analyzes the trends in digital development in Europe from 2020 to 2022, examines the indicators of the digital economy in European Union countries and their digital development directions. Additionally, it evaluates the Digital Transformation Index and the indices of its main components calculated for Ukrainian regions in 2022. Based on the research findings, conclusions are drawn emphasizing the relevance of integration processes among countries to promote digital transformation development as a guarantee for sustainable international economic growth, including the economies of countries worldwide.
ANALYSIS OF THE CURRENT STATE OF INVESTMENT INNOVATIVE ACTIVITY OF UKRAINE
Authors:   Classic Private University, Kulakov Oleksii
Published: September 2023

It has been investigated that enterprises implement the production of innovative products less in the course of their activity, do not sufficiently implement new innovative processes, pay less attention to innovation and investment activities and reduce the production of high-tech products. It is considered that the regulation of innovation and investment activity of small and medium-sized enterprises will help to attract new investments for the innovation activity of the national economy. The characteristics of enterprises implementing innovation-investment activities are analyzed in order to help enterprises in the implementation of innovation-investment activities and the production of innovative high-tech products. The need to introduce the principles of innovative activity at enterprises in order to increase the level of innovation and investment development of the national economy has been investigated. The principle of scientificity provides for the disclosure of cause-and-effect relationships of phenomena, processes, events, the inclusion of scientifically proven knowledge that corresponds to the current level of scientific development in teaching aids. Actuality – importance, significance of something for today, modernity, topicality. Actuality denotes the property of information, information, norms, which can be lost over time, with the appearance of fresher, more modern information. Correspondence – a relationship between something that expresses consistency, equality in something or in some respect. Informativeness is a measure of the usefulness and completeness of knowledge, as well as a category that ensures the verbal organization of knowledge, its comprehension, transmission and encoding by the reader. Scientific validity involves the development of solutions taking into account the objective patterns of development of the object of management, which are reflected in technical, economic, organizational and other aspects of its activity. Comprehensibility of information means that the consumer, who received the message, is able to restore the meaning that was put into this message by the transmitter of information.
INTERNATIONAL COMPARATORS OF PREREQUISITES FOR REGULATING THE DEVELOPMENT OF THE IT SPHERE OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION
Authors:   Central Ukrainian National Technical University, Levchenko Oleksandr , Viunyk Olha ,   Central Ukrainian National Technical University
Published: September 2023

The relevance of the research topic is due to the rapid development of the IT sphere in the countries of the world, the acceleration of the processes of digitization of the economy and the life of society. Despite on the fact that the IT sphere of Ukraine has been developing dynamically in recent years, the process of its regulation is characterized by a number of shortcomings and problematic issues that need to be resolved. For this purpose, it is expedient to first thoroughly study the relevant prerequisites for its development in the international dimension. The paper is devoted to the assessment of international comparators of prerequisites that affect the effectiveness of regulating of the IT sphere of Ukraine development. The purpose of the study is to carry out a comparative analysis of the prerequisites for the regulation of the development of the IT sphere of Ukraine and the countries of the European Union, and to substantiate on its basis directions for the activation of the activities of the subjects of economic activity in this sphere. Attention is focused on the importance of conducting a comparative analysis and drawing up ratings of indicators in relation to the countries of the European Union, taking into account the course of the European integration chosen by Ukraine. The comparative analysis was conducted and ratings of the countries of the European Economic Area and Ukraine were formed based on indicators of network readiness, using of information and communication technologies, development of infrastructure for ICT, development of digital skills. The level of readiness of countries for the introduction of artificial intelligence and its components (readiness of the government, technological sector, data and infrastructure) was studied. The comparison was made of the results of the grouping of countries by GDP per capita with the level of information provision and readiness for the introduction of artificial intelligence. The ways of further regulation of the development of the IT sphere in Ukraine were outlined, including financial and investment support, strengthening international cooperation, improving labor relations, bridging the digital divide and developing digital skills.
CHANGE MANAGEMENT IN PROJECTS TO IMPROVE THE OPERATIONAL EFFICIENCY OF MINING AND METALS COMPANIES
Authors:   LLC ", Povazhnyi Oleksandr ,   Technical University ",   Metinvest Polytechnic", Shkrabak Iryna ,   LLC "Technical University "Metinvest Polytechnic", Latysheva Olena ,   LLC "Technical University "Metinvest Polytechnic"
Published: September 2023

The article aims to delineate the implementation procedure for business process transformation projects in mining and metallurgical companies, utilizing Performance Management as a mechanism to amplify operational efficiency and attain desired outcomes through the application of change management tools. To ameliorate operational efficiency in metallurgical companies, the article proposes the execution of projects encompassing business process transformation and the adoption of programs that integrate lean manufacturing and product quality enhancement methodologies (Lean Six Sigma), in conjunction with other performance management measures. It is demonstrated that the effectiveness of such projects hinges upon the adept utilization of change management tools. Change management is underscored as a pivotal component of any endeavor aimed at enhancing operational efficiency, necessitating the utilization of appropriate change management tools tailored to each specific case. The article provides exemplifications of innovative approaches targeting the augmentation of operational efficiency in metallurgical enterprises through technological and process alterations, while also addressing the phenomenon of «resistance to change.» It presents a procedural framework for adopting a project-oriented approach to effectually transform business processes in the mining and metals sector. The article emphasizes that one of the primary challenges encountered by business process reengineering initiatives resides in the implementation of changes within organizational processes. Change management is deemed an indispensable element of any project aimed at enhancing operational efficiency. Furthermore, it asserts that change management can pose challenges for businesses, particularly those operating in dynamic environments characterized by evolving technology and requirements. It is proved that for the successful implementation of innovations in metallurgy, it is imperative to ensure effective communication with all stakeholders, including management, employees, customers, authorities and suppliers.
FEATURES OF THE FORMATION OF THREATS TO BUDGET SECURITY IN UKRAINE UNDER MODERN CONDITIONS
Authors:   Odesa National Economic University, Marynov Dmytro
Published: September 2023

The article considers the peculiarities of formation of threats to budget security in Ukraine in modern conditions. The theoretical and methodological foundations of budget security are studied, and the classification features of these threats are revealed. Threats to budget security are systematized by sources of origin into economic, fiscal, political, external and technological threats. The main causes and consequences of the formation of threats to budget security are considered and the impact on the socio-economic development of the country is determined. It is found that one of the most significant threats to the budget security of Ukraine is the high level of shadow economy, which leads to offshoring of the economy. The main changes in the formation of threats to budget security in the context of martial law in Ukraine are analyzed. The main emphases of budget planning and distribution of budgetary resources among the most strategically important sectors of the economy in the context of large-scale military operations in Ukraine are identified. The relevance of this topic lies in the fact that budget security is an important aspect of the stable functioning of the state, especially in the context of current economic and political challenges. Ukraine, like many other countries, faces various threats that may negatively affect its budget security. In addition, in the current environment, Ukraine is experiencing a difficult economic and financial situation due to internal and external factors, primarily due to a full-scale military invasion of the country, which creates additional challenges for ensuring the country's budget security. It is worth noting that the formation of threats to budget security in Ukraine in the current environment requires a thorough analysis and understanding of their origin, mechanisms of influence and consequences. This will help to develop effective strategies and measures to ensure the budget security of Ukraine. Thus, budgetary security plays an important role in ensuring the financial security of the country and is one of its top priorities, allowing to ensure the financial capacity of the state through the mechanism of balancing the revenue and expenditure side of budgets of different levels.
TRADE AND ECONOMIC COOPERATION BETWEEN UKRAINE AND BULGARIA
Authors:   Zaporizhzhya National University, Batrakova Tatyana , Fedorets Alina ,   Zaporizhzhya National University
Published: September 2023

This article examines the potential for cooperation between Ukraine and Bulgaria in trade, economics, and investment. However, Ukraine has recently faced unprecedented large-scale problems, including a full-scale invasion that has displaced millions of Ukrainians across Europe. Despite these challenges, the authors maintain that trade, economic, and investment partnerships with Bulgaria remain relevant and important for Ukraine's economic and social development. To assess the prospects for future cooperation, the study uses data from various sources, including the National Bank of Ukraine, the Bulgarian People's Bank, the Bulgarian Investment Agency, the Embassy of Ukraine in Bulgaria, and Diia. The authors analyze the investment basis for both countries and highlight the main areas of cooperation between the two nations over the past two years. Firstly, the authors note that the scope of the customs regime is an important consideration in developing economic partnerships between Ukraine and Bulgaria. Since Ukraine is moving towards integration with the European Union, customs cooperation with Bulgaria can facilitate trade between Ukraine and other EU countries. The authors also point out that the ongoing COVID-19 pandemic has created additional challenges for economic cooperation between Ukraine and Bulgaria. Secondly, the authors analyze the investment basis for both countries. They note that Bulgaria is among the top 20 countries investing in Ukraine, with investments mainly focused on the energy sector. Ukrainian investments in Bulgaria are mainly in the food and agriculture sector. The authors suggest that expanding investment in these sectors could further promote economic cooperation between the two nations. Overall, the article provides a comprehensive analysis of the potential for trade, economic, and investment partnerships between Ukraine and Bulgaria. The authors argue that despite the challenges facing Ukraine, effective diplomacy is essential for building partnerships with other nations. They suggest that expanding economic and investment cooperation with Bulgaria could have significant benefits for Ukraine's economic and social development.
ELITES IN A GLOBAL GOVERNANCE SYSTEM PARAGIGM
Authors:   Kyiv National Economic University named after Vadym Hetman, Kalchenko Tymur
Published: September 2023

The article is devoted to the problem of determining the place of modern elite groups in the process of global governance. It was determined that their formation went through certain cycles, has its own specificity and not always obvious consequences. Shown, that usually the conclusions about the composition, interests and sphere of activity of the global elite are made on the basis of the analysis of the global rankings of the richest people in the world or on the basis of declarations about the influence of certain political persons made in the mass media. This approach is questioned by the author in view of the dynamics of rating changes, rather simplified methods of wealth assessment without taking into account the modern features of business networking, cross-ownership, the specifics of the trust form of management, etc. A more objective assessment is possible under the conditions of a retrospective analysis of the fortunes of the most famous business families of the past centuries, which not only did not decrease, but multiplied many times over. That is why it is concluded that the representatives of the historical global elites retain their power and the artificial nature of the ongoing systemic global crisis, the beneficiaries of which are the elite groups themselves, who directly and indirectly interfere in the processes of global management and control, discredit the institution of the state and provoke conflicts in order to maintain access to cheap and available resources. That is why the conclusion is made about the future period of uncertainty and permanent crisis of development. Its trajectory will largely depend on the current plans of the global elites, who today are not able to control the flow of the scenario of controlled chaos, so they resort to much simpler and years-tested reprisals, oppression and barriers under the conditions of the existence of completely incapable states and the paralysis of international legal norms and principles. This is facilitated by the incompetence of representatives of political circles responsible for the protection of national interests, who are promoted to all levels of power by representatives of the global elite. Thus, a conclusion is made about the dominant principle of negative selection, when the main thing is not professionalism and awareness but loyalty and irresponsibility.
MANAGEMENT OF THE STRUCTURE OF HUMAN CAPITAL BASED ON THE CONCEPT OF INNOVATIVE CHANGE
Authors:   National University of Life and Environmental Scienсes of Ukraine, Golovnina Olena , Galtsova Olha ,   Сlassical Private University, Sоmkіnа Tetiana ,   State University of Telecommunications
Published: September 2023

The article considers the key aspects of the formation and development of human capital. The concept of managing the formation and development of human capital has been improved. The definition of human capital as a socio-economic category is formulated, which, unlike others, is based on the methodology of the overall development of the system, which makes it possible to comprehensively reflect the limited resources with the definition of a qualitative reserve and the tendency to self-increase based on the consideration of additional classification characteristics of the structure. additional classification signs of structure. The proposed combinatorial assessment of human capital combines the consideration of issues of human capital management at different system levels, taking into account different interests and opportunities for influencing, as well as the impact of innovative changes and the growth of force majeure socio-economic challenges. The cycle of managing the development of human capital is determined with the specification of the formed tasks, functions and phases of managing the formation and development of human capital. Modeling of the matrix for assessing the factors that influence the formation and development of human capital has been carried out. proposed for consideration the concept of innovative changes in the formation and development of human capital. The variant modeling of the effect of managing the formation and development of the structure of human capital is substantiated. The estimated effectiveness of the concept of innovative changes as a method of studying three-dimensional space in the study of managing the formation and development of human capital is proved.
FORMATION OF THE SYSTEM OF ECONOMIC SECURITY OF THE ENTERPRISE IN THE CONDITIONS OF THE DIGITALIZATION OF THE LABOR MARKET
Authors:   Uzhhorod National University, Andriyiv Nataliia
Published: September 2023

Building a system of economic security in the conditions of every Ukrainian enterprise is a mandatory step for preserving business as a result of the high dynamism of external and internal processes. Along with COVID-19 and military aggression from the Russian Federation, the digitalization of the labor market and the digital transformation of the enterprise itself, which is a consequence of the increasingly active use of digital technologies, have an equally significant impact on security activities. The above determines the need to take these aspects into account when developing methodological principles for the formation of the enterprise's economic security system. The purpose of the study was to clarify the parameters of the formation of the economic security system of the enterprise based on the digitalization processes taking place in the labor market. To form the conceptual foundations of the creation of the economic security system of the enterprise, the following methods were applied: induction and deduction, comparison and systematization – when considering the content of the main components of the economic security system of the enterprise; synthesis and analysis – to specify the parameters of the enterprise's economic security system in conditions of digitalization of the labor market; morphological analysis – to determine the stages of formation of the economic security system of the enterprise; graphic – for visual presentation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. Digital transformation creates new opportunities for improving the company's competitive position, in particular in terms of online employment, attracting freelancers and transferring certain business processes to digital outsourcing. At the same time, such changes should be taken into account in the process of forming the economic security system of the enterprise, because they are accompanied by the emergence of new threats. It was determined that the main components of the enterprise's economic security system should be: target orientations; task; subjects and objects of security, functions, policy, strategy, principles and mechanism of provision. The content of the main components of the enterprise's economic security system is substantiated based on the nature of digitalization of the labor market in Ukraine.
CONSUMER BEHAVIOR STRATEGY AS A COMPONENT OF THE COMPANY'S GENERAL MARKETING STRATEGY
Authors:   National University of Food Technologies, Belova Tatiаna , Krainiuchenko Olga ,   National University of Food Technologies, Leleka Olga ,   National University of Food Technologies
Published: September 2023

Each company develops a strategy that guides its marketing activities. When developing a strategy, environmental factors that can influence the process of the enterprise's functioning are taken into account. These can be factors of the internal environment, which are caused by the internal conditions of existence. Recently, the number of external factors has increased, including new digital technologies, the geopolitical situation, migration, changes in climatic conditions, the demographic situation, and the financial crisis. As the company operates in an uncertain competitive environment, it must monitor all factors that may affect its activities both positively and negatively. A component of the general marketing strategy is the strategy of consumer behavior. Consumer behavior is a set of consumer actions when purchasing a product. Based on the changes occurring in the consumer environment, consumer behavior strategies also change. New strategies are emerging that reflect today's realities. We describe new strategies of consumer behavior. The strategy of needing to manage one's expenses is related to inflation and a decrease in purchasing power. The strategy of establishing a life balance is based on the trend towards a healthy lifestyle. It promotes the use of products without preservatives, gluten, dyes, food additives. There is also an orientation towards the use of organic products that are natural and beneficial for health. The emergency situations in which the country lives have contributed to the emergence of a strategy to reduce contact between consumers and sellers. This became possible due to the development of online trade. The change in the rhythm of life has caused interest in packaged products and those manufactured and sold by supermarket specialists. The strategy of increasing awareness of purchases made requires consumers to think before making a purchase, to refrain from impulse buying. Buyers are increasingly trying to buy goods on promotions. They are cheaper, which makes them attractive to the consumer. Recently, there has been a tendency to buy innovative products. This happens when their superiority among other goods is proven. The appearance of the listed strategies makes it necessary to review the overall marketing strategy.
ORGANIZATIONAL-ECONOMIC AND INSTITUTIONAL MODELS OF THE EVOLUTION OF INTERNATIONAL TRANSFER OF TECHNOLOGIES
Authors:   Kyiv National Economic University named after Vadym Hetman, Povoroznyk Mykola
Published: September 2023

It is well known that an extremely important role in ensuring long-term economic growth is played by the educational component of the technological evolution of world society. The circle of factors for the activation of technology transfer activities in the conditions of technoglobalism is quite wide, which is due to the awareness of the complexity of both the nature of socio-economic development and its driving forces. Summarizing the main provisions of scientific works on the development of Industry 4.0 makes it possible to single out a number of key factors of international scientific and technological exchange in the conditions of technoglobalism. It is well known that in the era of the dynamic deployment of Industry 4.0 and the widespread introduction of its technologies into the processes of global social reproduction, such processes as the digitization of all links of supply chains, conscientious and responsible performance of mutual obligations by business partners, permanent procurement and tracking of deliveries in real time mode. We can also identify the following stages of evolutionary development of models of international technology transfer, namely: the period of absence of a clearly defined model; the period of dominance of linear models of technology sharing; the period of formation of his interactive models; the period of dissemination of models of knowledge ecosystems. Now, as we can observe, the formation and dynamic introduction of Industry 4.0 technologies into global social production prove the objectivity, regularity and irreversible nature of the process of further deepening of the international division of labor according to all its key structural components – specialization and production cooperation. We can state that on the scale of the global economy, activities in the field of cross-border technology transfer are considered as a set of national policies in the field of higher education, science, innovation, migration, as well as business and antimonopoly policy. In addition, the practical development of the concept of open innovation and open science causes a significant expansion of international and global networks, specialized knowledge clusters and joint ventures, entrepreneurship research centers and science parks.
THE INFORMATION FIELD OF THE ENTERPRISE AS A BASIS FOR THE FORMATION OF A NEW ACCOUNTING SYSTEM
Authors:   Western Ukrainian National University, Pushkar Mykhailo , Pushkar Mykhailo ,   Western Ukrainian National University
Published: September 2023

The value of the accounting system for enterprise management cannot be overestimated because accounting information is at the base of the pyramid of knowledge about the business of enterprises and the economy of the state in a broad sense, but at the same time the question arises, is the volume of such information sufficient to control economic processes? Unfortunately, the current level of economic management, from microenterprises to macroeconomics, is far from ideal. Historically, enterprises use, in most cases, standard «accounting» information, which is methodologically limited to the generation of exclusively financial activities in the enterprise as a whole, at a time when the management requires for control actual operational information about the performance of work in individual structural divisions, as well as achieving a strategic goal. The lack of operational (managerial) accounting in structural divisions and strategic accounting for enterprise development at most enterprises leads to a low level of management of the economy of enterprises, since without information, managers do not perform the control function, and decisions are made chaotically based on experience and intuition. The information field can be imagined as a symbol of an open space where the facts of economic activity take place in their temporal and spatial dimensions. The field includes many different things, phenomena and processes between which there are relationships, interconnections and constant changes that are a consequence of the company's activities. Attempts to create new accounting subsystems often do not achieve their goal, because the general theory of accounting does not consider them, there are no methodological materials for implementation, and most importantly, accounting scientists, with the exception of individual authors, do not offer new ideas for the development of a new accounting system. The purpose of the article is aimed at revealing the cause of the unsatisfactory state with the development of a new accounting system for management, as a result of which the authors came to the conclusion that without the introduction of such a basic concept as the information field of the enterprise into the accounting science, the accounting system cannot develop.
MODELING OPTIMAL LINKS BETWEEN THE SHADOW AND LEGAL ECONOMIES
Authors:   Yuriy Fedkovych Chernivtsi National University, Vinnychuk Igor , Boychuk Myroslav ,   Yuriy Fedkovych Chernivtsi National University, Vinnychuk Olena ,   Yuriy Fedkovych Chernivtsi National University
Published: September 2023

This article is devoted to modelling the optimal links between the shadow and legal economies in order to understand their interaction and impact on the main patterns of changes in the savings of employees and business owners, and in the price of aggregate goods. The study focuses on finding optimal management strategies that will reduce the size of the shadow economy and improve the economic situation. The article uses the theory of optimal control to build a mathematical model of the interaction between the shadow and legal economies. A number of assumptions are taken into account for construction the mathematical model, in particular, firstly, the rate of change of savings of real sector employees is proportional to the difference between their total income, consisting of legal and shadow salaries, reduced by income taxes, and total expenditures (expenditures on consumption of legal and shadow products); secondly, the dynamics of owners' savings depends on the difference between their total income from the sale of legal and shadow products, reduced by the amount of relevant income taxes, and total expenditures on employee salaries, production needs and taxation in the legal and shadow sectors and thirdly, the rate of change in the price of legal and shadow products is proportional to the difference between total demand and total supply of these products on the market. The assumptions are added with initial conditions for the dynamics of cash savings and the price of the aggregate product, and restrictions are imposed on the consumer shares of savings used for consumption of legal and shadow products for employees and for business owners. The goal criterion is to maximise the average (integral) total welfare of employees and entrepreneurs over a certain period of time. Sufficient conditions of optimality were used for the study. The findings may be useful for economists, policy makers and researchers interested in the shadow economy and looking for effective ways to influence this sector. The results of the study can serve as a basis for the development of policies and recommendations aimed at reducing the shadow economy and stimulating legal economic activity.
MOTIVATION MECHANISM FOR ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE
Authors:   Uzhhorod National University, Andriyiv Nataliia
Published: September 2023

Today, the process of rethinking the content of security activities in the conditions of each enterprise is active. The increase in the share of the digital sector of the national economy provokes the need for digital transformation of enterprises, the results of which, along with the pace of technical updating and the depth of application of digital technologies, are determined by the interest and ability of personnel to move to a new level of interaction in the "man-machine" pair. The study is aimed at considering the theoretical background and developing a motivational mechanism for ensuring the economic security of the enterprise in the conditions of the digital transformation of the enterprise. In order to develop a motivational mechanism for ensuring economic security in the conditions of the digital transformation of the enterprise, the following methods were applied: induction and deduction, comparison and systematization – in the study of the essential characteristics of the term "motivational mechanism"; synthesis and analysis – when defining and characterizing the main stimulation tools, the use of which should ensure the digital transformation of the enterprise and meeting the needs of the workforce; morphological analysis – to clarify the content of the main components of the motivational mechanism for ensuring economic security in the conditions of digital transformation of the enterprise; graphic – for visual representation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. Along with the need to counteract the traditional resistance to any changes that occur in each employee, new tasks arise for security subjects, which are related to the selection of incentives that will allow to reconcile the possibility of meeting the needs of the workforce and the need to implement the digital transformation of the enterprise. Digitization of the labor market creates both a number of new opportunities and actualizes the importance of human capital development, the level of which determines the pace of digital transformation of the enterprise, which poses additional tasks for security subjects in terms of motivating employees to acquire new professional and digital skills. The developed motivational mechanism, which provides for setting a goal, specifying tasks, choosing the optimal combination of positive and negative incentives, monitoring and evaluating results, ensures further progress in the development of security science in a previously little-researched field.