bluuebunny/crossref_metadata_2025 huggingface dataset:
Nike's Investment Value and Development Trend
Authors: Gao Ziyue , Liu Chuyang , Tang Yuyan , Wang Wei
Published: December 2022

The outbreak of the COVID-19 epidemic has brought a serious impact on global economic and social development, especially, on enterprises that suffered a lot of negative influence and faced difficulties in survival and operation. Even though the epidemic situation getting a little better, these problems for enterprises still exist. This study mainly takes Nike Inc. as the research object, based on the SWOT method and some financial ratios to analyze Nike's Profitability, Operation, Solvency and Development. Meanwhile, comparing Adidas and Anta these two powerful competitors shows Nike's pros and cons. Besides, this paper reveals that Nike Inc. may have revenue pressure not only because of global economic issues, but also political issues. In other to make further growth, Nike could optimize the capital structure and improve the quality of operation, etc.
Financial and Market Performance Analysis of an International Chain of Member-owned Warehouses Costco
Authors: Wang Jingyi
Published: December 2022

The first in the United States and the third-largest chain retail, members-only warehouse store in the world is Costco. The operation description, SWOT analysis, investment competition analysis, and summary and explanation of Costco's overall condition are covered in this study. The business did well in the marketplace and made adjustments to improve performance. The business may develop smart future plans, grow Costco to new heights, and engage in fierce competition with rivals. The analysis discovered that Costco and Walmart's Sam's Club had quite distinct competition effects from the other two major retailers. The study focuses on the question of how international retailers like Costco may prosper in established foreign economies while pleasing local customers. This study attempts to further our understanding of the various business methods used by foreign retailers to influence domestic consumers in a developed market. According to the research for this essay, Costco's business plan is to offer its products at a discount, and all customers have to do to benefit from this approach is sign up for an annual membership card. The strategy works in China. Building shops rapidly is also crucial for Costco to succeed in China since its cheap price strategy depends on scale impact. They also have a consistent company philosophy and exceptional managerial skills.
Prediction of Term Deposit in Bank: Using Logistic Model
Authors: Jiang Enjing , Wang Zihao , Zhao Jiaying
Published: December 2022

Telemarketing remaining to be one of the most popular direct marketing techniques, which is urged to make accurate predictions. It is critical for banks to have a mature machine learning approach for marketing forecasting problems. Through the analysis of the time deposit telemarketing data of Portuguese commercial banks on Kaggle.com, the bank can more accurately locate the target customers, so as to improve the efficiency of increasing the amount of time deposit business. Firstly, the data are preprocessed, coded and shuffled to divide the test set and training set. Secondly, logistic regression is carried out to eliminate irrelevant independent variables through correlation analysis, which makes the prediction more accurate. The results of logistic regression were compared with the results of decision tree and retrograde comparison. Accuracy and Area Under Curve (AUC) were used as evaluation indexes. The results demonstrate the effectiveness of the logistic regression model and the elimination of irrelevant variables. This method can be applied to the actual marketing problems of banks to accurately find target customers and improve the accuracy of marketing.
Analyses and Suggestions on Milk Tea Industry in Terms of Consumer Behavior: Based on the Cases of HEYTEA
Authors: Wang Hanxi
Published: December 2022

Milk tea industry takes up a relatively large proportion of Chinese catering, and HEYTEA is one of the most popular among all the milk tea brands. Even in 2020, when the pandemic spread fiercely, HEYTEA was not influenced much. In this paper, the author analyzes the reason for these phenomena in terms of theories in consumer behavior and give out several suggestions for how the brand can do to increase its sales under different circumstance in the future. In this paper, quantitive data is used for many times, as it could carry out statistical analysis of some facts of milk tea brands. This makes it eaasier to make comparisons among figures like sales and number of stores in different milk tea brands. The conclusion is also based on the successful applications of consumer behaviour of HEYTEA. This paper could provide information about the strategies that could be applied to increase the sales and gain popularity.
Management in Management: Utilization of the Digital Key for Alibaba Cloud
Authors: Li Tianyi
Published: December 2022

In the era of big data, all traditional companies will carry out digital transformation under the leadership of managers. From a macro perspective, standing at the forefront of the development of the times, this paper proposes the concept of combining cloud database and management. On this basis, managers can become the pioneers of business in the new era and bring long-term sustainable development benefits to the company. Taking Alibaba cloud as a case, it is found that its biggest advantage is its far-sighted operation plan. Alibaba cloud helps managers make the most efficient transformation plan with sophisticated analysis and calculation logic and forecasts the potential market with the grasp of big data consumer data; all of these can help management to get a head start in the information age. In addition, this paper also proposes that Alibaba cloud management information base is suitable for discovering viral marketing dishes and cooperating with management for win-win results. These results shed light on guiding further exploration of corporation management.
"Human resource management model of mega sporting events —— the Beijing Winter Olympics as an example"
Authors: Jia Jingyi
Published: December 2022

With the accelerated pace of globalization, the frequency and number of major international sports events are gradually increasing. The human resource management model has also been considered in this context, playing a more important role. In order to discuss this issue in depth, this paper will take the 2022 Beijing Winter Olympic Games as a case study, and discuss the changes and upgrades of HRM model in detail from the perspective of recruitment and management in human resources, from the surface way to the deep content. First of all, in the recruitment, Beijing Winter Olympic Games has a unique way of recruitment, through many media and Internet resources to promote the unprecedented effect. The mass adoption of recruitment on the Internet has attracted talents from all over the world to participate. Secondly, in the management, for the volunteers, due to the epidemic, a longer period of closed management was adopted, and the Beijing Winter Olympic Organizing Committee also focused on the psychological state of the staff and volunteers. In order to ensure people's life and living in a positive and effective way, in order to achieve a more efficient human management. In the end, the author summarizes the changes in the model of human resources management in the Winter Olympics, summarizes the characteristics of large international sporting events, refines the universal model with high feasibility, and summarizes the experience with the actual.
The Analysis of Covid-19 Vaccine Influence on Pfizer Business
Authors: Li Fengyue , Li Zeyu , Wu Tianqi , Wu Yuxuan
Published: December 2022

Various sectors of the global economy have been affected to varying degrees by the Newcastle pneumonia outbreak, and the pharmaceutical industry is no exception. Vaccines, which are essential for fighting the epidemic, have brought new growth opportunities to many pharmaceutical companies. In this paper, Pfizer is adopted as an example to analyze its business strategies and revenue changes before and after the outbreak using the literature research method. After that, this paper compares Pfizer and other companies from three perspectives of Profitability, Liquidity and Revenue, and concludes that Pfizer's business is more stable and sustainable, and vaccines bring Pfizer huge profits.Finally, Pfizer's current competitive advantages are analyzed from three perspectives: patents, global coverage of vaccines, and business strategies, and further investment judgments are drawn from policy and technology disputes. Overall, Pfizer can quickly make strategic adjustments and actively respond to difficulties when it is in trouble, and still maintain good business conditions during the epidemic, making it a good investment value, while also improving its own R&D capabilities and continuing to expand its advantages.
Under The New Trend Of Douyin Development Path Analysis
Authors: Gu Binqiong , Lu Yichen
Published: December 2022

TikTok, a short video social software, has rapidly attracted a huge user base with its novel format and rich content, and its "short video + live streaming + e-commerce" model has become blue ocean marketing model favoured by e-commerce companies in recent years. It also provides technical support for the continuous innovation of its merchandising model.In recent years, as more and more celebrities have entered Tiktok, the number of registered users on the platform has increased dramatically, and many people will go to watch short videos and some live broadcasts in their spare time. Many companies will sell their products through the live broadcast of TikTok, which also attracts many consumers. Some brand suppliers are looking for celebrities or weblebrities to sell their products and promote their brands through live streaming. The higher the traffic, the more brands will be attracted to work with them. This study analyses the competitiveness of TikTok in terms of technology, market, talent and socio-economic aspects, as well as the problems of TikTok e-commerce today and some suggestions to improve them.
Analysis Of WeCom To Help Universities’ Digital Transformation Strategy
Authors: Li Siran , Yang Xiaoqian , Zeng Yiyu
Published: December 2022

As a corporate communication and office tool created by Tencent's WeChat team, WeCom has the same communication experience as WeChat, rich OA applications, and the ability to connect with the WeChat ecosystem, which can help enterprises connect with internal, ecological partners, and consumers. This article mainly analyzes that under the background of the normalization of the prevention and control of the new crown pneumonia epidemic, online office, and online classes have gradually become the norm, as an excellent communication and office tool, how WeCom can give full play to its unique advantages to help colleges and universities complete digital transformation. This paper uses network effect analysis, SWOT analysis and other methods to analyze its competitiveness, competing products, charging strategies, etc., and finally puts forward four suggestions for the digital transformation of colleges and universities through WeChat: using sticky social characteristics to spread widely, focusing on "private" "Domain management" to achieve precise marketing, with SCRM system to help the efficient operation and expand the field of use.
Changes in Starbucks Business Model Based on 2008 and 2020
Authors: Wu Yue , Zhang Zichen
Published: December 2022

This paper mainly analyzed the business model and strategy transformation made by Starbucks in two key years, namely the financial crisis in 2008 and the sudden outbreak of the epidemic in 2020. The main objective of this paper was to understand and analyze the decisions made by Starbucks in terms of financial performance, strategy and business model during these two special years, to bring better inspiration and corresponding strategies to other multinational enterprises. This paper first investigated and analyzed past articles in related fields, and then conducted a financial ratio analysis on their financial statements between 2007 and 2021. Finally, it concluded that based on the analysis of Starbucks, other multinational enterprises should learn from its strengths and avoid risks. First of all, other multinational companies could actively expand their market shares, but not blindly. Secondly, relative services should be provided according to the demands of customer groups. Thirdly, we should analyze the current economic development in time to choose between long-term and short-term debt. In addition, employee benefits and incentives were also one key factor for Starbucks to become a successful multinational enterprise.
Analysis of Coca-cola's Characteristics and Financial Indicators
Authors: Duan Jiabao
Published: December 2022

Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
Amazon’s business strategies analysis--through financial statements and financial ratios analysis
Authors: Liu Yicen
Published: December 2022

Amazon is a multinational American technology corporation which focuses on e-commerce artificial intelligence etc, and has now gradually become the world’s largest online marketplace for multiple product categories. Amazon has also expanded its business to other fields of science and technology and has developed a wide range of subsidiaries worldwide. This paper will discuss about how Amazon reaches such an unbelievable and rapid success and what strategies does Amazon use to achieve its goal. Qualitative and quantitative research methods have been used, through summarizing some previous related researches and analyzing Amazon’s last three years’ financial statements and ratios. As a result, Amazon will maintain its leadership position, and its customer-centric strategy, cost leadership strategy, differentiation strategy and so on will make a great contribution to its success. But under the effect of COVID-19, Amazon has to adapt some of its strategies to reduce the adverse effect of it. This report will focus on Amazon’s current three years’ annual report(from 2019 to 2021) and calculate three years’ financial ratios and analyse its business strategies in various aspect.
Optimization Based on the Current Situation of Cold Chain Logistics of Fresh Food: Case Study from FRESHIPPO
Authors: Du Zhuoyuan , Fu Leyuan , Zou Zebang
Published: December 2022

Fresh food is a vital food source for humans daily, with rigid consumption demands. With the development of cold chain logistics, people’s demand for fresh food keeps growing. Optimizing cold chain logistics is very significant to meet the growing needs of people for a better life. To take FRESHIPPO as an example, it perfectly satisfies the customers’ needs for convenience. In this paper, we analyzed the technologies, industry supervision, facilities construction, talent cultivation, and the current situation of cold chain logistics in FRESHIPPO and China. Also, we tried to find out the deficiencies and the causes and then put forward relative optimized measures and suggestions to offer guidance and advice for the development and the weaknesses of the cold chain logistics of FRESHIPPO.
The Digital Improvement in Human Resource Management of Africa: Evidence from BGI
Authors: Wang Xian
Published: December 2022

Contemporarily, the digital improvements as well as transitions have been proposed in various aspects and fields. Among various fields that are undergoing the digital transition, the digital improvement in human resource management is a hot topic, especially in some poor area (e.g., Africa). In this study, the fundamental problems in the human resource management fields of some global enterprises in Africa have been mentioned and discussed. To be specific, this study attempted to take the company BGI as an example to illustrate that the problems could be solved by digital improvement. With this in mind, some practical actions implemented by BGI have been demonstrated and analyzed. According to the analysis, some beneficial references from BGI could be used by other companies in human resource management, which want to develop their Africa business following the same routine. Overall, these results offer a guideline for further exploration of digital improvement for human resource management.
Research on Influencing Factors of Car Rental Price Based on a Linear Regression Model
Authors: Tang Yuze
Published: December 2022

The car rental becomes more and more prevalent as a way of road trips or daily use in the United States. Making the strategy of arranging the type and distribution of vehicles is a great challenge for car rental companies to attract customers. Linear regression is used in this study to analyze the impact of potential factors of vehicles on ratings from customers. These linear regression models are generated based on 5286 sets of data. The result shows that the type of electric vehicles, body style of SUVs, and new vehicles stimulate the increasement of the satisfaction of customers. In contrast, the body style taken has a negative relationship with customers’ ratings. Furthermore, renter trips taken has little impact on customer reflection compared to the age of vehicles. The purpose of this study is to provide a reference for companies to build proper strategies based on customer’s reviews to improve their business.
Demassification Marketing Analysis: A Case Study of Another Half
Authors: Yang Aizi
Published: December 2022

As promotion channels becoming more and more fragmented and information technology developing more and more effective, demassification marketing in a niche market instead of traditional mass marketing becomes a necessary choice for marketing practitioners. The essay will analyze the challenges of demassification marketing, list influencing factors towards its practice, and propose specific public relations strategies that could be applied in demassified marketing process by doing case study on Another Half Gin’s demassification marketing practice and applying the research method of literature review. The study shows that demassification marketing should focus on clear targeted markets, exclusive marketing position, precisely locating targeted audience, and demassified sales channels. The article also articulates the influencing factors towards demassification marketing key points, and divided those into external factors, internal factors, and dyadic factors which focus on the consumers side, the organization side, and the interaction between the two sides separately. The article also highlights the importance of internet platforms such as social media in modern public relations practice since it can provide closer and stronger bonds between the organization and its audience in a more individual level. The article proposes that it is necessary for organizations to apply demassification marketing in selling campaign, which requires the practitioners to treat the audiences as individuals rather than as a mass group. Another Half case also inspires alcohol industry to adapt to consumers’ rising health consciousness in post-epidemic era.
Based on the current market to analyze the factors affecting CFMOTO’s expansion in U.S.
Authors: He Yijing , Qin Yu , Zhang Songya
Published: December 2022

This article based on the current background of the whole motorcycle market analyzes the potential factors that could influence the performance of CFMOTO in its domestic market- China, and in one of its foreign market- The United States. It discusses the new consumer group, policy of using motorcycles, as well as the limitation under epidemic situation. It claims that because of the continuous recurrence of the epidemic, global supply chains have become less efficient as the exports and imports have been restricted. This is the factors that both of these two markets have to encounter. Meanwhile, because of the different demand of motorcycles in China and the US, the article suggests that CFMOTO’s main competitors in the US market are American and Japanese brands. Although CFMOTO is now take up a small market share in the US, it would create a bright future because it now senses the trend that motorcycles will be electrified in the future. However, the article points out that in the process of exploring the US market, CFMOTO may be affected by uncertain factors such as the Sino-US trade war, logistics and transportation, and fluctuations in raw material prices.
Analysis of Retailer's Coping Style after Epidemic— — Based on IKEA's Coping Style
Authors: Fan Ruiting
Published: December 2022

When faced with the sudden Covid-19, many companies have suffered large or small losses, especially small and medium-sized retailers, they have been hit unprecedented — compulsory policies imposed by the government have forced them to suspend their business, thus bringing many problems, such as inventory backlog, increased management costs, capital chain breakage, and so on. However, in today's time for the outbreak to recover, these retailers must begin to consider how to recover after the outbreak. Therefore, this paper takes the world-famous chain retailer Ikea as the research object, uses SWOT/PEST analysis method to analyze the dilemma and opportunities of Ikea, at the same time studies the practice of Ikea, studies the advantages of Ikea's practice for retailers. This essay holds the view that the measures IKEA did give suggestions to small and medium-sized enterprises to restore the economy, and hopes to help retailers quickly recover or even surpass the pre-epidemic level.
Using Time Series Analysis Forecast Post-Covid-19 Period Deep Sea Freight Transportation Index
Authors: Yang Siyu
Published: December 2022

This paper is a study to predict the trend of the Deep Sea Freight Transportation Index after the end of COVID-19 using ETS modeling in the context of the abnormal increase in the Deep Sea Freight Transportation Index due to the COVID-19 epidemic using time series analysis. The purpose of the study is to help international supply chain practitioners and shipping companies to make risk assessments in advance at the decision-making level. In the methodology section, the primary dataset used is the US Deep Sea Freight Transportation Index and the secondary dataset is the WTI Crude Oil Index. The forecast result is that the U.S. Deep Sea Freight Transportation Index will remain high for the next two years, and the WTI Crude Oil Index supports the accuracy of this forecast in its forecast plot based on its correlation with the Deep Sea Freight Transportation Index. Therefore, this study suggests that international supply chain operators and shipping operators should respond to the continued high ocean shipping costs in the next two years to avoid inventory risk and profit decline.
Time Series Analysis of China’s Air Passenger Traffic Amid the COVID-19 Pandemic
Authors: Deng Muge
Published: December 2022

China’s air transportation industry has a great development in recent decades along with economic growth and liberalization. However, the impact of COVID-19 pandemic on China’s civil aviation industry is severe and persistent. The paper discusses the development of China’s air transportation and examines the impact of the pandemic on airline industry. The Autoregressive Distributed Lag (ADL) Model and Granger Causality test will be used to investigate the relationships between China’s air passenger traffic and its potential factors including the new COVID-19 cases in China, the Consumer Price Index and unemployment rate in China. The investigation concludes that China’s air passenger traffic is closely related to its own past observations, and the past observations of new infected cases in China is significant in forecasting air passenger traffic. The ADL model forecasts China’s air passenger traffic will have an increasing trend in the following years, but it will still require longer time to recover from the COVID-19 impact.
Great Depression: Black Tuesday, Impact & Response
Authors: Wang Yihang
Published: December 2022

This paper will cover the cause of the Great Depression, including the stock market crash on Black Tuesday and how it affected stockholders, deflation on pricing of goods, fall of banks caused by increasing numbers of default loans, and bankruptcy of businesses. The end of the Great Depression will be explained with how the New Deal program and WWII war time economy helped soothen the US economy and hardships of the people, and how it finally ended after the US government minimize the control on the country’s economy. Impact of the Great Depression will also be examined. Including how the depression caused homelessness, poverty, unemployment, health concerns and loss of hope for millions of people at the time. Lasting impacts of the Great Depression also affected the future generations, including acts passed during the Great Depression that are still viable today, lasting landmarks, how the Great Depression left a psychological effect within past generation’s mind, and how the case set an example for historians and economists to study for preventing potential depression in the future.
Big Data Analysis for Supply Chain Management in Vehicle Industry
Authors: Gao Jiejing
Published: December 2022

With the rapid development of big data technology applications, the application of big data technology has an increasing impact on the core competitiveness of automotive enterprises. This paper briefly introduces the development history and status quo of big data, introduces the role that big data technology is playing in the automotive industry, analyzes the problems in the automotive sales link and improvement programs that can be made by using big data, puts forward the current automotive aftermarket link optimization strategy, and also puts forward the limitations of current big data technology and the difficulties and pain points of research tasks, while looking forward to the future, affirming the development prospects of big data. In the future, big data technology will become an indispensable part of the automotive industry chain and play an important role in promoting the management optimization of the automotive industry. These results shed light on guiding further exploration of implementation of big data analysis in supply chain management.
Study on the Development Strategy of Cross-border E-commerce Platforms-A Comparative Analysis of TikTok and Amazon
Authors: Cai Ying
Published: December 2022

In 2019, the total value of China's cross-border e-commerce retail imports and exports reached 180 billion yuan, an increase of 38.3% year-on-year, and China's imports and exports closed through the customs cross-border e-commerce management platform increased by 26.2% in the first half of 2020. The surging cross-border e-commerce imports and exports mainly stem from the transformation of the consumption pattern in major markets such as Europe and America and the landing of a series of policies conducive to the development of cross-border e-commerce.Since the outbreak of the novel coronavirus epidemic, China's real economy has been impacted. Cross-border e-commerce and live commerce have given a boost to regional economic development and return to work and production. In the post-epidemic era, cross-border e-commerce has encountered many difficulties as well as many opportunities. This paper mainly aims to find out the strategic measures through the comparative analysis of TikTok cross-border e-commerce and Amazon's traditional e-commerce.
How to Carry Out Digital Intelligent Transformation of Enterprise Supply Chain: Case from Huawei
Authors: Zeng Zitong
Published: December 2022

With the proposal of “smart manufacturing” and “supply-side structural reform”, the core of enterprise competition has gradually transitioned from products to supply chain competition. More and more enterprises realize that the dynamic mesh supply chain with digitalization + intelligence as the core replaces the traditional linear supply chain and becomes a more appropriate party with the market. With Huawei as the primary research object, this paper explores the basic methods of digital and intelligent supply chain transformation from the six aspects of production planning, digital sales, building logistics parks, process learning, order signing, and supply chain collaboration, clarifies the advantages of digital and intelligent supply chain data analysis and information transmission, and expects to form a systematic method that can be referenced.
Case study of PwC: The implementation of permanent remote work poses potential threats on employees’ mental well-being and highlights the need for adaptive leaders in remote environment
Authors: Wei Yi
Published: December 2022

The Covid-19 pandemic has promoted the implementation of work-from-home (WFH) in all fields, and many organisations are expecting hybrid or even permanent remote working to continue post-pandemic. With this complete change in working style, some employees struggle to adapt, which results in adverse effects for both individuals and organisations. With more reports illustrating higher burnout risks and critics of productivity when working from home, people’s awareness of employees’ mental health has risen. This report’s objective is to identify the existing problems with PricewaterhouseCoopers (PwC) remote work strategies and provide insights for PwC and other organisations that plan to implement permanent remote work to understand the importance and solutions of these problems, mainly reducing employees’ burnouts, lack of innovation and lack of supportive environment. Also, this report aims at helping employees adjust to changes in working status and maintain good mental health. This report will analyse findings from PwC surveys, including quantitative data from closed questionnaires and qualitative data from interviews. By comparing the pre and post covid pandemic results and the score gaps between employers and employees, this report identifies three major problems PwC should address for working from home. According to the survey, the report has found that problems that need to be prioritised for PwC are high burnouts, low innovation, and unsupportive environments when working from home. Reasons for declining mental health in PwC relate to employees’ failure in detaching, setting boundaries between work and personal life, lack of flexibility in working hours, and managers’ assistance in managing workloads. The nature of working from home creates barriers for employees to interact socially with each other, thus resulting in lower inspiration. Moreover, the increase in distrust between leaders and managers and the absence of actions of many managers create an unsupportive environment for employees. Therefore, this report accesses PwC’s newly established strategy for reducing burnout rate and identifies the limitations and alternative methods. Moreover, this report offers practical solutions to increase innovation and trust from employees during remote working with rationales behind the suggested solutions explained. Therefore, the report provides specific guidelines for PwC to improve on for better WFH prospects.
Climate Change, Green Finance and Economic Growth
Authors: Lu Yibing
Published: December 2022

Climate change has been a thorny issue in the context of China becoming “carbon neutral”.It is important to mitigate the negative effect and potential side effect of climate change to stable the economic growth. Green finance is a crucial measure to address the issue. This paper reviews the current state of research on the impact of climate change on economic growth and the application of green finance in mitigation. Hence, finding out the green finance method and mitigation strategy of climate change is crucial in further application.
Study on the Green Credit’s Impact on Environmental Pollution Control under the Double Carbon Target
Authors: Ding Haoyu , Yue Yuxiao , Zhang Yun
Published: December 2022

Since the Chinese government announced the "double carbon" goal in 2020, carbon pollution has become the most concerned topic of the people and the government. In terms of economy, China has continuously introduced economic policies to achieve carbon reduction targets, among which green credit is one of the most important tools for energy conservation and emission reduction. This paper analyzes carbon emissions of each province after “opinions from Chinese government on Green Credit” in 2007. It finds that carbon emissions of all provinces in China have increased year by year in the past ten years, but the growth rate has decreased year by year. Moreover, this paper develops statistical analysis by Excel, using the green credit level and carbon emissions of each province in 2017. The result shows that the green credit have different impacts in reducing carbon emissions in different province: green credit plays a positive role in reducing emissions in Guangxi, Hainan and some other provinces. However, for Shandong, Jiangsu and some other provinces, green credit is not the only regulatory factor in these regions, regional geographical environment, per capita GDP, industrial reform and other factors may affect the degree of environmental pollution. As a result, this paper also provides suggestions for further promoting green credit’s development.
Research on Profit Model and Development Strategy of E-sports Club
Authors: Li Qiaoyi
Published: December 2022

Under the continuous development of the times, the e-sports industry is also constantly developing and becoming an emerging industry with great development potential, so that more and more investors are focusing on this industry. It can be seen that the in-depth analysis of the industry is of great significance. Therefore, this research studies the profit model and development strategy of the e-sports industry, in order to study what aspects of the industry can obtain revenue, and what ways it can make changes if it wants to develop better. The research indicates that the current e-sports industry’s revenue mainly from the event bonuses, sponsors, live broadcast platforms, and derivatives. And can be changed from strengthening the talent pool, enhancing the supervision of all aspects of the industry, and enriching the promotion of this emerging industry. Although the development of the e-sports industry is extremely competitive at present, it is still in a less mature stage of development, which requires more investment in manpower, material and financial resources to promote its development toward more comprehensive, more popular and more solid direction.
The Impact of Carbon Emission Restriction Policy on Small and Medium Enterprises
Authors: Jin Dongmingyang , Sun Zhou , Sun Zhuoran , You Ya
Published: December 2022

In recent years, concerned by the environmental crisis caused by the overproduction of carbon emissions, governments around the world have set various means of solutions to reduce the pollution. Carbon tax, especially, give the firms opportunity of redemption to their external cost made. Carbon emission policies limit the amount of carbon dioxide emitted by companies through tradable permits and carbon tax. Therefore, it plays an obvious role in controlling the environmental pollution caused by excess carbon dioxide. In today's economy, large corporations often have the ability to survive restrictions (eg. buying a lot of tradable permits) due to economies of scale and capital. Conversely, small or medium-sized companies tend to be less optimistic. They are limited in production and R&D by carbon emission policies, and they are also unable to purchase sufficient tradable permits to support continued production because of their lack of funds. This also caused a series of problems. This paper reviews the impact of carbon emission policies on small and medium-sized enterprises, by analyzing the status quo and its quantifiable data. We will discuss carbon emission policies and both their positive and negative effects. Finally, carbon tax’s challenges and conclusion based on our research that small and medium sized firms were not impacted too much, which is an inverse result compared with our prediction, will be explained specifically.
Research on the influencing factors of college students' online purchasing behavior
Authors: Ge Saite
Published: December 2022

As online shopping becomes more and more convenient today, people's online shopping consumption is increasing rapidly. As one of the most dynamic groups, today's college students' online shopping frequency is not high. However, behind the increasing desire for shopping, what reasons stimulate the consumption of college students and whether the consumption of college students is rational enough have aroused people's attention. This paper will discuss the factors that affect college students' shopping behavior and give some opinions.
INOVAÇÃO E PROCESSOS DE GESTÃO DE FACILIDADES NA ÁREA DE MANUTENÇÃO
Authors: Bispo Daniel , Simões Eliane Antônio , Ribeiro Rosinei Batista
Published: December 2022

A gestão de facilidades pode ser definida como a gestão dos serviços que servem como suporte ao negócio principal da empresa, sendo realizada pela própria organização ou terceirizados, capazes de otimizar espaços, implantar sistemas de gestão e adotar tecnologias e processos inovadores para o negócio. O artigo tem como objetivo descrever os processos da gestão de facilidades na área de manutenção, identificando os aspectos que podem conduzir a melhorias e inovação, visando maior eficiência e eficácia. Como resultado, apresenta-se um quadro resumo da relação entre os modelos de gestão e processos e ferramentas de alavancagem da inovação.
GOVERNANÇA EM TURISMO: HIGHLIGHT PARA O DESENVOLVIMENTO SUSTENTÁVEL
Authors: Javarini Maria Aparecida , Vallim Diogo Ribeiro
Published: December 2022

O presente artigo discute a governança sustentável em regiões e/ou clusters turísticos, refletindo sobre uma teoria que possa alinhar lacunas na literatura sobre a gestão na atividade turística e sua interface com o turismo sustentável. A literatura sobre governança e turismo sustentável não ilumina os sujeitos /e ou atores locais como “protagonistas” na arena de articulação das análises, discussões e monitoramento das políticas públicas em turismo. Nesse contexto, cabe trazer para a discussão dessa contribuição as teorias sobre governança e desenvolvimento sustentável no turismo que devem ser apoiadas de forma participativa nas práticas socioambientais. Os resultados da discussão permitiram identificar a importância de perspectiva integradora que articula para o turismo sustentável.
ASPECTOS JURÍDICOS DAS OCUPAÇÕES E A FUNÇÃO SOCIAL DA PROPRIEDADE
Authors: Magalhães Rodrigo Almeida , Barbosa Eduardo Henrique de Oliveira
Published: December 2022

A função social da propriedade é um mecanismo constitucional cuja finalidade é lidar com a escassez de propriedades e a dificuldade econômica em adquiri-las, apresentando deveres aos proprietários sob severas penas. O poder estatal, sobre quem recai o dever de aplicar os dispositivos legais referentes à função social da propriedade, não tem realizado desapropriações de acordo com a demanda da população miserável. Como será analisado no decorrer deste artigo, o poder público, ao desapropriar, se depara com rígidos direitos de propriedade conferidos aos proprietários pela Constituição, que precisam ser observados com cautela para evitar o cometimento de ilegalidades. No entanto, a demora presente na realização deste ato decorre da inexistência de interesse do Estado em agilizar tal procedimento, deixando vários cidadãos, que poderiam ter acesso a estes imóveis, à mercê da própria sorte. Como amplamente divulgado pela mídia, o incêndio ocorrido na cidade de São Paulo suscitou o tema que, no Brasil, iniciara um processo de adormecimento, exibindo a toda a população as situações precárias em que vivem os integrantes das ocupações. O presente artigo abordou o problema de forma qualitativa, com o objetivo de explorar toda a bibliografia apresentada, tendo como base o método dedutivo e teórico exploratório visando explicar os aspectos jurídicos da função social da propriedade e das ocupações. Prever dispositivos cujo objetivo seja findar a desigualdade social é um grande e importante passo que os legisladores brasileiros já tomaram, no entanto, é preciso colocar em prática tais dispositivos, caso contrário, não terão eficácia no mundo real.
DEVELOPMENT OF ALLERGEN EXTRACTION METHOD IN PEEL AND PULP OF FRESH TOMATOESTHAT CAUSE ALLERGY IN HUMAN
Authors: Phan Thi Tuyet Nhung , Hoang Khanh Hang
Published: December 2022

Background: Tomatoallergens have been extensively studied but the simple and advanced extraction method from peel and pulp of fresh tomatoes has yet to be performed. Objects: To develop the proteinextraction method fromtomato peel and pulp and to investigate the allergenicity of the tomato peel and pulp extracts.Methods: Applying two different protocols and SDS-PAGE for extracting allergens from the peel and pulp of fresh tomato and performing immunoblotting them with sera of 9 allergic patients with tomato. Results: The samples extracted by thesecond protocol showed clearer and more bands than thoseby the first protocol. The immune reaction measured by Immunoblotting analysis with tomatopeel extracts exhibited more specific and visualized bands on membranes compared with those from pulp extracts. In detail, most of allergic patients to tomato reacted with peel’s allergens such as Profilin and Sola I5 Cyclophilin. Conclusion: Confirm thatthe second protocol in this research can be considered as the effective method for proteinextractionfrom freshtomato peel and pulp; and the main cause of tomato allergy comes from tomato’s peel.
The System of Masoretic Accentuation: Some Introductory Issues
Authors: De Hoop Raymond , Sanders Paul
Published: December 2022

The goal of this article is to address introductory issues concerning the origin, function, and relevance of the Masoretic accentuation. First, it describes the recent scholarly attitude towards Masoretic accentuation. Then it clarifies some of the terminology involved and shows in which texts the Masoretic accents were used in addition to the Hebrew Bible. Finally, it offers a discussion of the original purpose and function of the Masoretic accentuation.
'Proper Deadly': Student memories of adult education under Indigenous control: Tranby, 1980-2000
Authors: Goodall Heather , Norman Heidi , Russon Belinda
Published: December 2022

The voices of students about the early days of Indigenous-controlled adult education providers are hard to find. In historical research for Tranby National Indigenous Education and Training and the University of Technology Sydney 24 former participants of Tranby courses from 1980 to 2000 gave in-depth interviews, which were analysed alongside Tranby’s archival holdings for the first two decades under Indigenous CEOs and Board Chair. Tranby drew students from across the country with goals ranging from improving literacy to gaining skills for community roles, accessing further education or allowing promotion. Informal interviews with seven former Tranby teachers added information on subject design and teaching strategies.  The former students’ interviews focussed on Tranby’s atmosphere and learning environment, strongly valuing the perspectives they learned from their fellow Indigenous students. Most felt that, while formal courses were useful, these contextual and informal experiences were more useful in their later careers.
Centring Anangu voices on work: A contextualised response to red dirt thinking
Authors: Osborne Samuel , Guenther John , Ken Sandra , King Lorraine , Lester Karina
Published: December 2022

Nyangatjatjara College is an independent Aboriginal school distributed across three campuses in the southern region of the Northern Territory. Since 2011, the College has conducted student and community surveys to obtain feedback regarding students’ educational experiences and their future aspirations. In 2016 Nyangatjatjara College funded a research project, Centring Anangu voices in Anangu education, to look more closely at Anangu educational aspirations to inform the development of a five-year strategic plan. Among other activities, interviewers conducted surveys by listening carefully to Anangu school students and community through sharing first-language narratives. This paper focuses on the most commonly discussed aspiration of students, their families and communities, namely, that school should enable young people to get a job. This finding parallels other research findings (Guenther et al., 2015) and the philosophical underpinnings of “red dirt thinking” on aspiration and success (Osborne & Guenther, 2013). Our examination of the data suggests that the theme of “work” is intertwined with aspects of the local community context. The paper concludes with an analysis of existing school-to-work transitions and opportunities, with suggestions for strengthening local participation in employment initiatives across the tri-state region at the intersection of the Northern Territory, South Australia and Western Australia.
The Whole of Community Engagement initiative: Interculturality in remote Aboriginal education
Authors: Moore Terry , Boton Eliani , Street Catherine , Gundjarranbuy Rosemary , Maypilama Elaine Lawurrpa
Published: December 2022

It is generally accepted by researchers, policy-makers and practitioners that progress in Indigenous education depends on working in partnership with Indigenous people, and that programs and services are best provided in partnership. The 2014–2016 Whole of Community Engagement initiative built a partnership of non-Indigenous researchers with researchers, teachers, education leaders and elders from six remote Northern Territory Aboriginal communities. In this paper we describe the features that led us to characterise the initiative and the remote community and school context as intercultural and complex. The former included methodology, staffing, meeting procedure and interpersonal communication, negotiation of meaning and decision-making. On the basis of this approach, we found that intercultural complexity was strongly evident in schooling in Galiwin’ku, Elcho Island, North East Arnhem Land, which was the community most closely studied by the authors. The paper contributes to the recognition of intercultural complexity in remote Aboriginal schooling, and the potential benefit that its recognition can have for educational outcomes in those contexts.