bluuebunny/crossref_metadata_2025 huggingface dataset:
The genome sequence of the light-bulb sea squirt, Clavelina lepadiformis (Müller, 1776)
Authors: Bishop John , Wood Christine , Mrowicki Rob , Harley Joanna ,   Marine Biological Association Genome Acquisition Lab,   Darwin Tree of Life Barcoding collective,   Wellcome Sanger Institute Tree of Life Management, Samples and Laboratory team,   Wellcome Sanger Institute Scientific Operations: Sequencing Operations,   Wellcome Sanger Institute Tree of Life Core Informatics team,   Tree of Life Core Informatics collective,   Darwin Tree of Life Consortium
Published: November 2023

We present a genome assembly from an individual Clavelina lepadiformis (the light-bulb sea squirt; Chordata; Ascidiacea; Aplousobranchia; Clavelinidae). The genome sequence is 210.1 megabases in span. Most of the assembly is scaffolded into 9 chromosomal pseudomolecules. The mitochondrial genome has also been assembled and is 14.48 kilobases in length.
Nacìonalʹnij arhìvnij fond Ukraïni âk nadbannâ Ukraïnsʹkogo narodu ì častina svìtovoï arhìvnoï spadŝini
Authors: Matâš Ìrina
Published: November 2023

Współczesne pojęcie narodowego zasobu archiwalnego Ukrainy (Nacìonalʹnij arhìvnij fond Ukraïni, NAFU) jest efektem ewolucji terminologicznej, której początek sięga porządku wprowadzonego w ZSRR leninowskimi dekretami archiwalnymi i pojęcia zjednoczonego państwowego zasobu archiwalnego Ukraińskiej SRR (Êdinij deržavnij arhìvnij fond URSR). Etapami tego procesu były funkcjonujące kolejno w ukraińskiej archiwistyce pojęcia państwowego zasobu archiwalnego Ukraińskiej SRR (Deržavnij arhìvnij fond URSR), państwowego zasobu archiwalnego ZSRR (Deržavnij arhìvnij fond SRSR) i zasobu archiwalnego Ukrainy (Arhìvnij fond Ukraïni). Analiza źródeł przekonuję, że archiwiści ukraińscy opowiadali się za niezależnością własnego dziedzictwa archiwalnego od centralnego kierownictwa radzieckiego.
Termin „narodowy” ma fundamentalne znaczenie nie tylko dla ustawodawstwa archiwalnego Ukrainy, ale także dla wielu innych krajów postsowieckich, ponieważ podkreśla ich tożsamość, prawo do samodzielnego określania dziedzictwa archiwalnego jako własności każdego narodu. Dlatego NAFU jest rozumiany jako złożony system informacyjny, składający się z materiałów archiwalnych odzwierciedlających historię życia duchowego i materialnego narodu ukraińskiego, mających wartość kulturową, będących własnością Ukraińców i Ukrainy oraz integralną częścią światowego dziedzictwa archiwalnego.
W polskiej historiografii problematyka ukraińskich spraw archiwalnych jest przedstawiana w dość ograniczony sposób, głównie przez prace badaczy ukraińskich publikowanych w czasopismach naukowych (m. in. „Archeion” oraz „Archiwista Polski”) oraz w tomach materiałów z konferencji naukowych. Dlatego autorka szczegółowo analizuje istotę i skład NAFU, porusza problem digitalizacji jako narzędzia umożliwiającego udostępniania archiwaliów w warunkach ograniczeń pandemicznych ograniczeń i wojny rozpętanej przez Rosję przeciwko Ukrainie.
Epistolografia i Emigracja. Perspektywy badawcze. Turyn, 6–7 października 2022 r.
Authors: Guzman Daniel
Published: November 2023

Sprawozdanie z konferencji "Epistolografia i Emigracja. Perspektywy badawcze". Turyn, 6–7 października 2022 r.
La guerra en Ucrania: entre la seguridad, la geopolítica energética y las sanciones internacionales
Authors: Piñeros Ayala Rafael , Rayran-Cortés Manuel Alejandro
Published: November 2023

La invasión de Rusia sobre Ucrania comenzó el 24 de febrero de 2022 y sigue en curso, lo que genera en distintos niveles y con diferente grado de intensidad afectaciones tanto en Europa como en otras regiones del mundo. Esta crisis no puede estar desarticulada de la primera invasión llevada a cabo por Rusia, en febrero de 2014, sino que están directamente relacionadas y crea, en esta ocasión, una crisis más impredecible y realmente sistémica. Este artículo utiliza una amplia gama de categorías o axiomas del realismo contemporáneo, así como una revisión de fuentes primarias y secundarias, para señalar las principales implicaciones en seguridad y geopolíticas, la afectación energética y la utilización de sanciones económicas y financieras como arma de guerra en el viejo continente, principalmente por Estados Unidos, la Unión Europea y Rusia.
Intraconsumer Price Discrimination with Credit Refund Policies
Authors: Liu Yan , Zhang Dan
Published: November 2023

Consumers often receive a full or partial refund for product returns or service cancellations. Much of the existing literature studies cash refunds, where consumers get the money back minus a fee upon a product return or service cancellation. However, not all refunds are issued in cash. Sometimes consumers receive credit that can be used for future purchases, oftentimes with an expiration term after which the credit is forfeited. We study the optimal design of credit refund policies. Different from models that consider cash refunds, we explicitly model repeated interactions between the seller and consumers over time. We assume that consumers’ valuation for the product/service varies over time and that there is an exogenous probability for product returns. Several interesting results emerge. First, a credit refund policy facilitates intraconsumer price discrimination for a single type of consumers with stochastic valuation. Second, an optimal policy often involves an intermediate credit expiration term, under which a consumer with a high product valuation always makes a purchase, whereas a consumer with a low product valuation may be induced to make a purchase as the credit approaches expiration, leading to a demand induction effect. Finally, a credit refund policy can be more profitable than a cash refund policy and can lead to a win-win outcome for both the firm and consumers under certain conditions. We also consider several extensions to check the robustness of our findings.

This paper was accepted by Jeannette Song, operations management.

Funding: Y. Liu was substantially supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. PolyU15502420). Y. Liu was also supported by a grant from NSFC [72293564/72293560].

Supplemental Material: The data and online appendices are available at https://doi.org/10.1287/mnsc.2020.03042 .
The rebranding strategy of Bank Mandiri Taspen pos to become Bank Mandiri Taspen aims at increasing brand awareness in 2018
Authors: Linda Dewi Risski Icha , Sudiwijaya Erwan
Published: November 2023

This research aims to understand and describe the rebranding strategy of Bank Mandiri Taspen Pos into Bank Mandiri Taspen in 2018. In this study, the theoretical framework used by the researcher includes brand, branding, rebranding, and corporate rebranding. The findings indicate that the driver for rebranding was the release of PT Pos Indonesia's shares, prompting Bank Mandiri Taspen Pos to quickly rebrand as Bank Mandiri Taspen to compete in the pensioner banking sector. This study focuses on the rebranding strategy used by Bank Mandiri Taspen Pos to become Bank Mandiri Taspen and analyzes inhibiting factors affecting the rebranding of Bank Mandiri Taspen Pos. The findings of this study provide insights into rebranding strategies using corporate rebranding theory and identify inhibiting factors in rebranding Bank Mandiri Taspen in 2018. The results of this research demonstrate that the rebranding strategy of Bank Mandiri Taspen Pos into Bank Mandiri Taspen implements corporate rebranding theory. Bank Mandiri Taspen went through market evaluation and brand analysis during the rebranding process. The preparation phase aims to inform the public about the changes. The launching phase involves press conferences and the inauguration of the new name. The evaluation phase involves Nielsen surveys from 2018 to 2022, The final phase, continuing, reflects Bank Mandiri Taspen's commitment to service quality.
Reception analysis of childfree issue in Gita Savitri Devi’s Youtube content "Childfree: all wrong in the eyes of netizens"
Authors: Sulastri Ayu , Rahman Taufiqur
Published: November 2023

This research is conducted to examine audience reception through a descriptive qualitative approach. This research aims to find out how the audience reception about the issue of childfree on Gita Savitri Devi's personal Instagram video reels regarding the comments of one of the netizens in the video and then clarifying it with her husband on YouTube with the title "Childfree: All Wrong in the Eyes of Netizens" segment Pagi-Pagi Eps. 32. There were 5 informants who were selected as the subjects of this research, gathered using purposive sampling technique. This research uses reception analysis as the research method and the data is collected using in-depth interviews, documentation, and literature study. This research will specifically investigate positions or ways of decoding of audiences in interpreting Gita Savitri Devi's childfree statement.  The results obtained through in-depth interviews with 5 informants who have met the criteria indicate that there is 1 informant in the dominant position category, 3 informants in the negotiating position category and 1 informant in the opposition category.
Social revolution: The impact of social media in our lives
Authors: Setyaningsih Rynny Damayantie , Nur Fitrinanda An
Published: November 2023

Social media has changed our social landscape dramatically in the last few decades. This article discusses the impact of the social revolution caused by social media in our lives. His background includes the rapid development of information and communications technology and the spread of the internet throughout the world. We will also explore its impact on behavior, culture, and social interactions. The literature study method was used to investigate various studies that had been previously conducted on this topic. We analyze data and findings from related research to understand the changes that have occurred in our daily lives due to the use of social media. Research results show that social media has changed the way we communicate, interact and process information. This affects interpersonal relationships, both positively and negatively. Social media also plays an important role in disseminating information and mobilizing society on social and political issues. The conclusion of this research is that social media has become a major force in shaping our social dynamics. They have changed the way we communicate, learn, share information, and participate in social and political life. While there are many benefits to be gained from using social media, such as global connectivity and access to information, we must also be wary of its negative impacts, such as the spread of fake news, political polarization, and disruption in personal lives. Therefore, it is important for us to develop strong social media literacy and use these platforms wisely. By understanding the positive and negative potential of social media, we can maximize its benefits while reducing its risks, so that this ongoing social revolution can have a more positive impact on our lives.
Content pillar and content planning management on the Twitter account of the sports development Institute - Muhammadiyah Central Board
Authors: Wibowo Satrio Mukti , Junaedi Fajar
Published: November 2023

The Muhammadiyah Central Board Sports Development Institute (Lembaga Pengembangan Olahraga Pimpinan Pusat Muhammadiyah, or LPO PP Muhammadiyah– in Bahasa) is one of the supporting leadership units under the Muhammadiyah Central Board. LPO is a new institution from the Muhammadiyah Congress in Solo in 2022. This research aims to determine how the Muhammadiyah Central Leadership Sports Development Institute manages content pillars and content planning on Twitter. The research methodology used in this research is a qualitative descriptive approach using the case study method. The subject of this research is the Twitter or X account manager, and the object of this research is content pillar management and content planning based on research indicators. The location of this research was carried out at the LPO PP Muhammadiyah office. The data collection technique for this research uses interviews, observation and document study. The results of the author's research show that the new media used by LPO Muhammadiyah, namely Twitter or X, have yet to obtain significant results for developing social media accounts. The use of content pillar management and content planning that has been applied is relevant to using the social media management theory that the researcher describes. Threads are still the main content on Twitter from the LPO PP Muhammadiyah account. The authors recommend that content pillar management and content planning activities be focused on adapting to trends and using hashtags relevant to what is happening at that time. So LPO PP Muhammadiyah can get a broader reach in reaching a wider audience.
Marketing communication strategy at Obelix Hills tourist attraction in increasing tourist visits
Authors: Septiana Vella Arna , Hariyanti Nunik
Published: November 2023

Tourism is a sector that has taken on an important role in development. The tourism sector can open up or add space and jobs to the surrounding community, as well as attract tourists from both the country and abroad. The field of tourism requires a role of communication to connect the various components of the tourism, such as communicating tourism marketing, accessibility, destinations, resources and tourism institutions. As for the purpose of this research is to find out the marketing communication strategy of Obelix Hills Tourist Objects. Obelix Hills is a tourist attraction located in Klumprit. Exactly in Wukirharjo Village, Prambanan Prefecture, Sleman District, Yogyakarta Special District Province. Visitors to the Obelix Hills tour are mostly wildlife tourists. Based on data from tourist manager Obelix Hills, tourist visits to Obelix Hill from 2022 to 2023. This research uses the 7P marketing communication tool: (Product, Price, Promotion, Place, People, Process, dan Physical Evidence). A communication message can be said to be a time-consuming strategy as well as a good strategy for the communication being conducted to be effective, because a good communication strategy can avoid the losses caused by ineffective promotional activities.  The method used in this study is qualitative descriptive method, where researchers take Obelix Hills Tourist Object as the object of research. In this study, data collection is done with observation techniques, documentation, and interviews. The results of this study show that Obelix Hills Tourist Objects has taken steps in line with the marketing communication strategy. By implementing a marketing bulletin and containing a promotional bulletin. It is a strategy to increase the tourist attractiveness of Obelix Hills.
Representation of K-Pop Girl groups characters through lightstick
Authors: Dewi Mindawati Asmaraning , Wibowo Arif Ardy
Published: November 2023

The aim of this research is to find out the representation of a light stick from several girl groups, namely Blackpink, Twice, and Girls Generation. The research method used in this research is through a qualitative approach using Ferdinand de Saussure's semiotic analysis model. The results of this research reveal that Blackpink, Twice, and Girls Generation's lightsticks have similarities in terms of color choice for their lightsticks, namely pink. Meanwhile, the color pink itself can be represented as women, love, sweetness, affection, feminism, soft and smooth. And the conclusion obtained from this research is that a light stick has its own meaning or representation for each group. Apart from that, the choice of lightstick colors for the three girl groups can indicate that the three girl groups want to be known for their feminine side through pink lightsticks.
Policy the mark XBT FM Radio as an education medium among students in the city center
Authors: Ujanggara Adhi Satria Ujanggara , Nur Fitrinanda An
Published: November 2023

Radio is a form of mass communication, which to this day still has appeal and is sought after by some people as a tool for obtaining information and entertainment. Before television was famous, around the 80s, radio was a media that was very trendy at that time, exactly the same as the internet trend today, especially in remote villages in remote villages, even in the corners of cities. , radio was not only popular among older people, even among young people, at that time radio was one of the best alternative media for entertainment, listening to comedy, music, religious lectures, serial dramas and even getting the latest information through news broadcasts.Because the public's demand for radio broadcasts is so great, radio has become a very effective medium for providing information and education to the public, even today, amidst the rapid development of information technology, amidst the proliferation of online media, radio is still an effective choice. to serve as an educational resource to share information with the public.XBT FM Radio is a radio managed by the foundation, not only providing information and entertainment but also providing educational value in every aspect of the programs and content presented. This radio, which uses line streaming as its broadcast medium, is trying to survive behind the growth of technology and other computer radio. Radio, which aims to educate future generations, by becoming an educational medium, especially for elementary to middle school children, has a branding strategy to maintain its existence.The aim of this research is to describe the branding process carried out by XBT FM Radio which includes all promotional efforts carried out by the management as well as feedback from audience segmentation. This research is descriptive research using a qualitative approach. Based on the concluded research results. The promotional efforts carried out are considered not optimal, XBT FM Radio has not been able to become an educational medium among students in Central Lombok.
Marketing communication strategy of Lesung Kresek Restaurant in increasing sales in Madiun
Authors: Ekapaksi Gofasa Mahendra , Amali Muhammad Thoyib
Published: November 2023

Madiun is one of the regencies in East Java province. Known as the city of Pecel it has excellent potential in the culinary field. The culinary industry is one of the economic activities for the people of Madiun. Marketing mix is an essential tool for companies to achieve the right goals. This is important to do to encourage the success of marketing activities. One of them is implementing marketing communications for Lesung Kresek restaurant. This application is to find out the increase in sales in Madiun City. This study aims to determine the marketing communication strategy of Lesung Kresek restaurant to increase sales. This research method uses a qualitative approach using observation, in-depth interviews, and documentation to obtain valid data. To test the validity of the data, this study was conducted by comparing and combining the data that had been received. The results of this study show that the marketing communication strategy applied by Lesung Kresek restaurant uses the 7P marketing mix concept, including product, price, place, promotion, people, and physical evidence. Based on the marketing mix, five marketing strategies are going well. While the two marketing mixes, such as places and processes, do not run optimally in running them. But in terms of location, it is very supportive in restaurant marketing.
Media management in the use of social media accounts for young politicians in West Java
Authors: Akbar Azhar Maulana , Sukmono Filosa Gita
Published: November 2023

The integration of internet-based communication technology in all aspects of human life, including politics, has recently become a major concern. The role of social media in political communication has become an interesting topic, especially with the shift from conventional media to digital platforms. This shift highlights differences in the way political communications are delivered. This is also in line with increasing digitalization, especially in access to increasingly diverse information. The aim of this research is to find out how a young politician from West Java handles social media.  This research uses a case study methodology to comprehensively understand an aspect being studied. The researchers relied on direct interviews with Hilal Hilmawan as their main source of data and utilized secondary data sources from documentation research conducted by other researchers.. Based on the research and analysis carried out, it was found that the Hilal Hilmawan team manages its social media accounts effectively. The official Hilal Hilmawan social media account team follows management theory which involves several management stages, such as planning, organizing, implementing, controlling and evaluating. One strategy he uses is to create regular and up-to-date content that is not always centered on politics. Even though there were weaknesses in budget allocation, the organizing process ran smoothly. The production and publication process also went well. They exercise control by closely monitoring strategy implementation, tracking follower growth, and monitoring audience engagement. Evaluation and improvement are also carried out effectively in accordance with initial planning and strategies.
A female super hero in the movie "Sri Asih": an analysis of public reception
Authors: Basri Muhammad Chatib , Hakim Lukman
Published: November 2023

Penelitian ini bermaksud untuk mengkaji bagaimana persepsi masyarakat terhadap film Sri Asih yang menampilkan superhero perempuan. Metodologi penelitian ini adalah kualitatif dengan menggunakan pendekatan deskriptif. Observasi sambil menonton film Sri Asih, dokumentasi file film Sri Asih, dan studi literatur dengan mengumpulkan buku, jurnal, dan sumber terkait lainnya merupakan beberapa teknik pengumpulan data yang digunakan. Teori analisis penerimaan pengkodean dan decoding yang dikembangkan oleh Stuart Hall digunakan dalam penelitian ini untuk menganalisis data. Berdasarkan temuan penelitian, terdapat dua informan yang berposisi hegemoni, empat orang pada posisi negosiasi, dan dua orang pada posisi oposisi.
The application of integrated marketing communications by Laundry City to create customer satisfaction
Authors: Andriana Cindy , Prathisara Gibbran
Published: November 2023

This research discusses the Integrated Marketing Communications (IMC) implementation strategy implemented by Laundry City, a kilo laundry service business operating in various areas of Jakarta. This research aims to understand how IMC, which includes advertising, public relations, direct marketing, and sales promotion, can be used to create an optimal level of customer satisfaction. This research makes an important contribution to the understanding of how IMC can be applied in service businesses, particularly in the kilo laundry sector. The implication of this research is that a robust IMC strategy can help businesses like Laundry City to improve their service quality, achieve higher levels of customer satisfaction, and ultimately, increase customer loyalty and sustainable business growth. This research also integrates the concepts of market segmentation, targeting, and market positioning (STP) as an important framework in Laundry City's IMC strategy. Using this approach, this study discusses how Laundry City can identify the market segments that are most responsive to their marketing messages, as well as how they determine the target market that matches the needs and preferences of their customers. The results of this study show that Laundry City's implementation of IMC has successfully created a high level of customer satisfaction. Through effective advertising, well-planned public relations, targeted direct marketing, and attractive sales promotions, Laundry City managed to build a strong brand image and gain customer trust. In addition, careful market segmentation, precise targeting, and clear market positioning enable them to provide services that suit the needs of each customer segment.
The representation of self love in Dove Shampoo digital ads in 2022
Authors: Nazila Siti Afna , Annisa Firly
Published: November 2023

This essay looks at how self-love is portrayed in Dove shampoo digital commercials in 2022. This study examines how Dove's advertising for self-love leverage the idea of self-love's commercialization in the media. This study also examines how the discourse on self-love includes representations of women. This study will explain how self-love obtains commodified in advertising and turned into a product. Roland Barthes' semiotic analysis qualitative research approach is used in this study to describe the myths found in the dove shampoo commercial. According to the study's findings, women are urged to use Dove shampoo as a means of expressing their love for themselves and as a means of achieving female emancipation.
Analysis of communication behavior of Tiktok social media users (case study on students of SMKN 1 Klaten)
Authors: Fajri Novita Nur , Prathisara Gibbran
Published: November 2023

This research explores the phenomenon of TikTok social media user communication by focusing on the cognitive understanding of SMKN 1 Klaten students. This research provides valuable insight into the communication of TikTok users, particularly among students of SMKN 1 Klaten. The results can be used as a foundation for developing a more thoughtful approach to social media use, while contributing to the understanding of cognitive theory in the context of social media.The research method used is a qualitative method, with a cognitive theory approach, which allows a deeper understanding of students' perceptions and interactions with TikTok. The research involved in-depth interviews and participatory observation to collect data.The results of this study reveal the diversity of students' understanding of TikTok content and how this influences their preferences and behavior. Students use TikTok to communicate, gain entertainment, and express themselves, with cognitive understanding playing a key role in this process. The study also identified the positive and negative impacts of TikTok use, as well as students' complex understanding of how this social media influences their thoughts, emotions and behaviors.
Social media content implementation Tiktok in personal development branding students of communication Ahmad Dahlan University
Authors: Wulandari Ranni Surya , Hakim Lukman
Published: November 2023

TikTok's presence in indonesia offers a platform for content creators to showcase their di verse and innovative creations. given the multitude of capabilities offered by TikTok, it is unsurprising that many users utilize this program to market their busineses through innovative films. Additionally, content creators and influencers also employ TikTok to establish and enhance their personal brand. The students at Ahmad Dahlan University's communication sciences program are likewise interested in establishing personal branding with the TikTok app. several communication sciences students engage in the dual activities of consuming and producing material with their family, romantic partners, and peers using popular effects, films, and music on the TikTok application. Researchers are interested in investigating the impact of social media content on the development of personal branding among students at Ahmad Dahlan University of communication sciences, based on the aforementioned exposure.This study emloys a qualitative methodology utilizing case study techniques. This study employed qualitative research to provide a comprehensive understanding of how social media material influences the development of personal branding among students at Ahmad Dahlan University of communication sciences. The research utilized narrative techniques to desribe and analyze the findings, which were subsequently compared with relevant theoreticalframeworks. the data collection methods employed in this study encompass interviews, observations, and documentation. the data analysis strategy employed in this study is interaction model of miles and huberman's approach, which encompasses data collection, data reduction, and conclusion and verification.According to the findings of this study, it is evident that communication science students possess a unique and robust personality when it comes to developing their personal branding. they are characterized as brigt, enthusiastic, possessing leadership qualities, actively engaged, and entertaining. as a graduate in communication sciences, i have observed that certain students have effectively developed their own branding. the reliabe metric is derived from the implementation of peter montoya's eight aspects of personal branding in the construction of personal brands on TikTok media platfroms. communication sciences students can utilize three key features offered by TikTok to enhance their video creaction on the platform: live streaming, effects, and popularity.
Marketing communication strategy of Jiwa Jawi to increase consumer number in 2023
Authors: Faza Kaniya Annisa , Muttaqien Muhammad
Published: November 2023

The consumer style of society can bring the effect of business growth in Indonesia. The large number of culinary businesses can cause market competition. This market competition is also experienced by Jiwa Jawi, which is a restaurant that combines the concepts of nature and Javanese. Due to the increasing number of businesses in the culinary industry, appropriate marketing communication strategies are needed to increase the number of customers. This research aims to determine the marketing communication strategy implemented by Jiwa Jawi to increase consumers in 2023. The research methodology uses qualitative descriptive research. This research uses data collection techniques through interviews and literature study. This research uses the marketing mix (4P), promotion mix, and STP analysis. The result showed that Jiwa Jawi had implemented the 4P concept in marketing and to increase consumers is supported by promotions, that are advertising, public relations, and direct marketing.
The audience’s reception to message in Film Miracle in Cell No. 7
Authors: Saktigamawijaya Janitra , Prathisara Gibbran
Published: November 2023

Film is a powerful and effective communication medium to convey messages to the audience. Not only as entertainment, in the film there are also messages and life values that can be taken as teachings in everyday life. The movie Miracle in Cell No. 7 is one of the films that contains a message in it. As viewers, we are not only connoisseurs but also can interpret any message contained in the film. This can be referred to as reception analysis. The point of view of each audience in interpreting the message in a film is certainly different, there are three audience positions in the process of receiving messages in Stuart Hall's theory, namely Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. The director has a very important role to make the moral message in a film, but the audience also has the right to have different opinions to interpret the message in the film. In Miracle in Cell No. 7, five informants have succeeded in processing and interpreting moral messages well with their respective points of view, four of whom fully agree in interpreting moral messages which fall into the category of dominant hegemonic position. While one other person does not fully agree with the message conveyed but there is another refutation behind the message conveyed which is categorized as negotiated position. The difference in position is influenced by the background knowledge and experience of each subject.
The interaction patterns of social media users in general public are based on group chat in media reality and empirical reality
Authors: Muhidin Kiki , Sari Eka Anisa
Published: November 2023

This research is set aside from the phenomena of behavior and social interactions that are comparatively reversed between the virtual world and the real world, especially among social media users who actively share lifestyle and daily activities. As for the purpose of this study, it was to deepen observations of the intersection patterns of each member in a particular group chat and compare them with their interactions in the real world based on the theory of media reality and the empirical reality theory.This research, using qualitative research methods and its own research strategy will use a phenomenological approach. The location of this research is in Yogyakarta City with the object of the research is the general public of social media users. Data sources are obtained from library studies, events or activities, places or locations, informants that are members of social media group chats. Data collection techniques use purposive sampling techniques in three ways: observation, in-depth interviews, and documentation.Validity of data is obtained through source triangulation and triangulation methods. The data analysis techniques used are interactive analysis models.  Research results show that some sources have similar patterns of interaction between media reality and empirical reality, while the rest show gaps because they do not feel well acquainted with each other as members of the group.
The influence of exposure to the Tiktok @explorejogjakarta account on interest in visiting tourism in Yogyakarta
Authors: Syafira Tia , Nur Fitrinanda An
Published: November 2023

TikTok is an application that is growing rapidly at the moment, and of course its users have different characters. TikTok is more than just a platform for watching or uploading videos; it is also a tool for business. The TikTok application allows its users to obtain information through video content. The @explorejogjakarta account is a TikTok account that can provide information about local tourist attractions that are rarely known to the public. TikTok travel content can be a reference for people looking for tourist destinations in Yogyakarta. The research Uses and Gratification theory. The aim of this research is to find out whether exposure to sosial media on the  @explorejogjakarta account can increase interestin visiting Yogyakarta. This research uses quantitave methods by collecting data using a questionnaire distributed online, which was created using google form. This research uses a non-probability sampling technique with a purposive sampling method. The sample used was 100 respondents, selected based on certain criteria, namely active followers of the TikTok account @explorejogjakarta with a population of 236.7. In determining the sample, the researcher calculated it using a simple Slovin formula. This research method is called the explanation type. The results of this research show that there is an influence of exposure to the @explorejogjakarta account on increasing interest in visiting Yogyakarta. With a significance level of less than α = 0.05, the regression coefficient value is Y = 23,001 + 0.444X. This means that there is an influence on exposure to the Tik Tok account @explorejogjakarta in interest in visiting tourism in Yogyakarta by 26.7% and is categorized as low, while 73.7% There are other influences contained in other factors that cannot be explained in this research. Ho refused and Ha accepted. With the low category, respondents can still understand and pay attention to video content that has been uploaded via the @explorejogjakarta account, thereby making respondents interested in visiting tourism in Yogyakarta.
Representation of masculinity in the Kahf advertisement "Ada keberkahan di setiap perjalanan" 2023 (Roland Barthes Semiotic analysis)
Authors: Bawana Apta Syaikah Aslam , Wenerda Indah
Published: November 2023

A man cannot be separated from masculinity, these two things are interconnected with each other. The formation of social reality regarding masculine understanding is also supported by the media which is a platform for broadcasting messages. The masculine character of a man in the media is always depicted by how a man takes care of himself. The idea of masculinity is not only about physicality, but can influence ideologies regarding gender, men, and the order of social groups. Similar to the image offered, using language and signs which in this context refers to conveying ideas and the core content of the advertisement presented is how the representation of masculinity in the advertisement is carried out.This research aims to determine the representation of masculinity in the Kahf advertisement "Ada Keberkahan di Setiap Perjalanan" 2023. This type of research is qualitative using descriptive data. The object of this research is Kahf advertisement "Ada Keberkahan di Setiap Perjalanan" 2023.The results of this research are two signs that represent masculinity, namely traditional masculinity and new or metrosexual masculinity, which are depicted through the characteristics, personality and behavior of a man in the advertisement in the form of a man who adheres to the values that are characteristic of traditional masculinity, namely solidarity, loyalty, steadfastness, and the characteristics of a priest or leader. Then a man was using facial wash and sunscreen from Kahf products as a form of self-care.
Interpersonal communication patterns in long distance relationship between students from outside Java and their parents in maintaining family harmony
Authors: Ramadhani Putri Fadia , Suciati Suciati
Published: November 2023

This research aims to analyze interpersonal communication patterns carried out in long-distance relationships between students outside Java and their parents in maintaining family harmony. This paper studies the theory of communication patterns from Joseph De Vito. This type of research is descriptive qualitative with data collection techniques through in-depth interviews, the technique for collecting informants uses purposive sampling technique, validity testing using source triangulation, and the data analysis technique uses several stages, namely, data reduction, data presentation, and drawing conclusions. Based on the research results, it show that the interpersonal communication patterns of long-distance students from outside Java with their parents in maintaining family harmony are different. Informant I, namely DR and IY, had a balanced communication pattern because when discussing determining the educational major, DR chose the medical major and his parents agreed and agreed to the financial matters. DR's father and mother always trusted DR's choices and desires, so he became a child who never lied. Meanwhile, informant II, namely SA and AS, had a monopoly communication pattern because SA felt powerful and never listened to input from his family members. He was always jealous of his older brother when his parents bought something for his older brother. Factors that influence informant I's communication patterns are smooth communication, parents willing to listen to children's wishes, and children's decisions to respect parents. Meanwhile, informant II lost the father's role in the child's life, forming a selfish personality.
Student’s perceptions of dressing style (Case study of Ahmad Dahlan communication science students university)
Authors: Pangukir Shello Cokro , Anisa Eka
Published: November 2023

This study aims to determine the perception of the dressing style of students at Ahmad Dahlan University. One of the references to assess a person is to look at his appearance style, especially the person for the first time we know, the thing we see most first is the style of pacing that can make us give a positive impression or a negative impression and this study uses quantitative descriptive methods where this study the author conducts by analyzing and seeing the symptoms that occur by describing and interpreting objects according to what they are and the results In the form of numbers while the sample used in this study is a calculation of the Slovin theory where later the researcher will conduct research by giving sample images between pictures 1 and 2 to respondents to see their perception of the style of dress in the sample image
Media relations strategy of public relations of the directorate general of higher education, research, and technology in maintaining the image
Authors: Salsabila Najwa Wafi , Rochimah Tri Hastuti Nur
Published: November 2023

Several issues could affect the image of the Directorate General of Higher Education, Research and Technology. In this case, Public Relations of the Directorate General of Higher Education, Research, and Technology is implementing a media relations strategy, considering that mass media is the primary channel used by Government PR in forming, improving and maintaining image through providing information. This research aims to determine the media relations strategy of Public Relations of the Directorate General of Higher Education, Research, and Technology in Maintaining the Image, as well as the obstacles in implementing this strategy. This research is qualitative descriptive research using the case study method. The research results show that the media relations activities were dominated by the distribution of press releases to the media. Media relations activities, providing information texts in the form of press releases, collaborating with the media on National Education Day 2023, establishing personal relationships, developing strategies by creating communities with journalists within the Directorate General of Higher Education, Research, and Technology and developing a network through good relationships with the Education Journalist Forum. Obstacles in media relations activities include the  Public Relations position of the  Directorate General of Higher Education, Research, and Technology, which is not considered strategic or close to the spokespersons, the lack of intensity or variety regarding press releases, and changes to the media relations budget at the Ministry of Education, Culture, Research and Technology which has an impact on the  Directorate General of Higher Education, Research, and Technology‘s budget management policy.
Motives of urban and rural teenagers in using social media as a branding business in a disruptive era in the city of Yogyakarta
Authors: Arachman Berryl Kholif
Published: November 2023

This study investigates the motives driving city and village teenagers in Yogyakarta to utilize social media as a platform for business branding in the disruptive era, addressing two central questions: "What motivates teenagers to use social media in this disruptive era?" and "Are there differences and similarities between urban and rural teenagers in their use of social media in this disruptive era?”Employing the Uses and Gratifications Theory as the theoretical framework, the research adopts a qualitative approach. Data is collected through interviews and observations conducted during August 2022. The study focuses on cognitive and affective motives, as well as personal and social integrative motives, as outlined in the Uses and Gratifications Theory.The motives discovered are multifaceted and include seeking information, experiencing pleasure, enhancing personal status, fostering social connections, and releasing tension and stress. The disruptive era has significantly shaped user behavior, blurring the lines between social interaction and commerce. Businesses must adapt to this paradigm shift by embracing social commerce, leveraging user-generated content, prioritizing personalization, cultivating online communities, fostering emotional connections, adapting and innovating, monitoring and analyzing data, collaborating with influencers, investing in customer support, and prioritizing mobile optimization. These implications extend globally, as businesses worldwide must respond to the evolving behaviors and expectations of their audience in the disruptive era.
English Cafe marketing communication strategy in promoting English course program
Authors: Saputra Angga Fahmi
Published: November 2023

In this era, marketing communication strategies are used as a form of business to provide product and brand information to the target audience of an institution. One institution that uses marketing communication strategies to promote its programs is English Cafe. English Cafe is a business engaged in services, especially in the field of education. In terms of business, English Cafe has a great opportunity because it is located in the student city of Yogyakarta. The purpose of this study is to find out (1) What are the stages of marketing communication strategies carried out by English Cafe in promoting English course programs (2) Supporting factors and inhibiting factors in carrying out marketing communication strategies carried out by English Cafes. This research uses qualitative research with descriptive methods. Data collection in this study was obtained through interviews, observation and documentation. The results of the research conducted by the author can be concluded that English Cafe is the pioneer of the first English course institution in Indonesia that uses the concept of learning in cafes. The stages of the communication strategy carried out by English Cafe are to carry out promotional activities both offline and online. Activities include advertising, interactive marketing, personal selling, direct marketing, sales promotion, and word-of-mouth communication. English Cafe's flagship strategy is collaboration. English Cafe conducts many cooperation activities with well-known cafes and companies in Yogyakarta. In addition, English Cafe found obstacles stemming from its internal human resources.
Utilization of social media Instagram as a promotional media for the Band Death Vomit in 2022
Authors: Aldikala Rizky Satya
Published: November 2023

Social media is a medium used by people all over the world. Social media has many benefits for its users, namely that it can be used for forums, virtual worlds, blogs and social networks. One of the promotional media that is often used by the community is Instagram, Instagram is a photo and video-based social media that can be used as a reference by the community. Currently, there are many Instagram social media users so that a lot of information is disseminated and one of them can be used as a promotional tool for works such as music. One of the bands that utilizes Instagram social media is Death Vomit, Death Vomit is a band from Yogyakarta with the Metal genre. The purpose of this research is to find out how to use Instagram as a means to promote Death Vomit. The method used is descriptive qualitative, the data collection technique is done by interviewing 2 sources and documentation. Data analysis techniques in this study include 3 stages, namely data reduction, data presentation and conclusions drawing. The results of this study state that DeathVomit conducts marketing communication through Instagram with the stages of preparing the formation of the message to be addressed then determining the concept followed by choosing Instagram as a medium after which a content plan is made, Death Vomit also consistently uploads its concert schedule posters on Instagram so that fans who are waiting to see Death Vomit perform can flock to come to the event. Death Vomit also promotes its songs through Instagram which can be listened to through the digital platforms youtube and Spotify. With this promotional strategy, Death Vomit fans can find out all the updates about the band.