bluuebunny/crossref_metadata_2025 huggingface dataset:
On the Sum of a Topological Index and Its Reciprocal Index for Unicyclic Graphs
Authors:   College of Science, University of Ha’il, Saudi Arabia, Albalahi Abeer M. , Du Zhibin ,   School of Artificial Intelligence, South China Normal University, China, Ali Akbar ,   College of Science, University of Ha’il, Saudi Arabia, Javaid Muhammad ,   School of Science, University of Management and Technology, Lahore, Pakistan, Hamza Amjad E. ,   College of Science, University of Ha’il, Saudi Arabia
Published: December 2024

This paper gives the optimal values of the sum of a topological index and its reciprocal version of fixed-order unicyclic graphs for the cases of the first Zagreb index, second Zagreb index, forgotten topological index, and Sombor index. For each of the aforementioned four topological indices, the cycle graph uniquely attains the minimum value of the mentioned sum and the graph formed by inserting one edge in the star graph uniquely attains the maximum value of this sum in the considered class of graphs. These findings extend the results of the recent paper [W. Gao, MATCH Commun. Math. Comput. Chem. 93 (2025) 535-547] from trees to unicyclic graphs. The results about the minimum values remain valid for fixed-order molecular unicyclic graphs.
Vítimas do autoritarismo religioso nos dias de Jesus
Authors: De Oliveira Silva Flávio Henrique
Published: December 2024

Além de um sistema político administrativo muito bem articulado pelo império romano, com claras evidências de violação do direito e da justiça, o primeiro século presenciou a injustiça através de mecanismos de exclusão, fruto do discurso religioso institucionalizado. A leitura deste ambiente colabora com o tema aqui discutido na medida em que cria percepções possíveis a respeito do mundo do Novo Testamento e de sua relação com seus primeiros leitores, certamente tomados pelos desafios de lidar com a injustiça, e esta revestida pelas imposições dos que advogavam o direito de portadores da verdade a respeito da vontade de Iahweh e de suas formas de relação. Via de regra, a argumentação dos detentores deste tipo de discurso era respaldada pelo binômio Templo-Torá (lei), cujas vítimas eram aqueles e aquelas que já se encontravam em situações de vulnerabilidade não acidental, mas provocada pelas táticas de governo dos romanos e de seus aliados, incluindo a religião institucionalizada e seus representantes. Do ponto de vista metodológico, os temas serão abordados por meio de uma metodologia de leitura sócio-histórica, com algumas anotações incipientes de uma Teologia Bíblica dos Evangelhos já consolidada, centrada no relacionamento de Jesus com o autoritarismo político e social da época.
Migration and Elites
Authors: Horn Ildikó
Published: December 2024

This study examines the role and impact of migration on the formation and composition of the elite in the newly established Principality of Transylvania between 1556 and 1586, utilizing a prosopographical database compiled through extensive archival research. The new state was open to nobles fleeing the Ottoman conquest, as well as to those dissatisfied with Habsburg policies, offering peace, political prospects, and opportunities for career advancement in both government and military roles. Consequently, nearly 60 percent of the elite were newcomers, two-thirds of whom were migrant nobles, while one-third rose through social mobility. Characterized by smaller wealth, limited networks, and a tendency toward greater agility and risk-taking, the new elite were highly vulnerable. Their integration was hindered by the old elite’s reluctance to form dynastic ties. Only about 30 percent of the new families that entered the elite managed to maintain their positions long-term, across multiple generations, while a strikingly high number experienced only one or two generations of elite status. The analysis underscores the precarious nature of elite integration in early modern Transylvania and the complex dynamics of social mobility within a newly established state.
Cottage Industry in the Hungarian Cooperative System before 1948
Authors: Cseh Fruzsina
Published: December 2024

The cooperative system that emerged in Eastern Europe in the nineteenth century was very different from the much earlier processes in Western Europe. In Eastern Europe, including Hungary, the establishment and management of cooperatives was under the control of large capitalists and the state, and was closely linked to nation-building efforts. From the second half of the nineteenth century, the cottage industry movement developed with economic, nation-building, and folk-art preservation objectives. The institutional system of cottage industry included associations, alliances, central governing bodies, and cooperatives. In Hungarian academic research, cooperatives and the cottage industry movement are not linked, although both their aims and their organizations were closely related. This study reveals that the movement was integrated into the cooperative institutional system in several ways, and that the centralizing measures, that were increasingly evident in the cottage industry during the first half of the twentieth century, went hand in hand with the cooperative movement. Exploring these links is essential to understanding folk art, applied folk art, and the cottage industry cooperative system that developed from the 1950s onwards.
Perfil etário dos estudantes de operador de computador do Proeja do Campus Palmas do Instituto Federal do Tocantins
Authors: Batista Idrlan Alves , Noleto da Conceição Daniela Bento , Corteze Hirsch Beatriz Ines , Zacariotti Marluce
Published: December 2024

A Educação de Jovens e Adultos é uma modalidade de ensino que perpassa todos os níveis da Educação Básica do país destinada aos jovens e adultos que não tiveram acesso à educação na escola convencional na idade apropriada. Assim, este trabalho tem como objetivo apresentar o perfil etário dos alunos do curso de Operador de Computador integrado ao Proeja do Campus Palmas do Instituto Federal do Tocantins nos anos de 2017 a 2022. Para tanto, é necessário compreender aspectos pontuais do conceito de “juventude(s)” e definir quem são os sujeitos que emergem do fenômeno da juvenilização. Assenta-se num estudo qualitativo com viés descritivo documental e bibliográfico, com o intuito de conhecer e apresentar o perfil etário de um grupo por meio de tabelas disponibilizadas em plataforma de dados públicos. O estudo apontou que o perfil etário do curso pesquisado são de pessoas de 15 a 29 anos, o que pode indicar o fenômeno da Juvenilização na EJA.
O uso de textos científicos, experimentos, jogos didáticos e vídeo como ferramentas de ensino em ciências
Authors: Dos Santos Anna Beatriz Pereira , Macêdo Luana Priscilla Rodrigues , De Oliveira Lenilson Rodrigues , Dos Santos Antonio Marcos Lopes , Almeida Tiago dos Reis
Published: December 2024

Novas ferramentas de ensino vêm sendo amplamente divulgadas para uso durante as aulas, ficando à escolha dos professores selecionar aquela que mais se aplica ao conteúdo e à turma, assim como verificar a sua eficácia. Partindo desse pressuposto, este trabalho foi realizado com o objetivo de verificar as contribuições do uso de textos de divulgação científica, jogos didáticos, vídeo e experimentação como ferramentas de ensino na disciplina de ciências, por meio de pesquisa de campo, com abordagem qualitativa e uso de um questionário, sendo relevante destacar que essas ferramentas foram aplicadas nas seguintes escolas localizadas no município de Araguatins: Escola Municipal Rui Barbosa, turmas de 8° e 9° anos, multisseriadas, localizada no Povoado Taquarizinho, com a participação de 12 discentes; e Colégio Estadual Leônidas Gonçalves Duarte, localizado na Rua Quintino Bocaiúva, Centro, turma de 9º ano, com a participação de 30 alunos. Os resultados obtidos nos revelam a eficácia e a contribuição da utilização dessas ferramentas, uma vez que elas transformam a sala de aula em um ambiente mais dinâmico e tornam o ensino-aprendizagem mais contextualizado, significativo e prazeroso para o estudante.
Chemical study of the macrophyte duckweed (Lemna minor L.)
Authors: Vera José , Gavin-Moyano César , Villamar Mónica , Ortiz Jhonny , Sevilla Jaime , Lucas Leonel , García Byron
Published: December 2024

Duckweed (Lemna minor L.) has attracted considerable attention in the scientific field due to its nutritional contribution and capacity to phytoremediate waters. Therefore, the objective of the study was to analyze the chemical composition of the macrophyte (Lemna minor) from natural environments. Chemical compounds and Weende composition were determined from the plant, and the fresh weight gain was observed in different types of water (deep well and bovine slurry), waters that were subjected to physical-chemical analysis. The chemical analysis of the macrophyte resulted in the presence of 1.42 mg.g-1 of total chlorophyll; 2.35 mg.kg-1 of ascorbic acid; tannin content less than 2.50 mg.kg-1; 45.34 mg.kg-1 of phenols; also the presence of alkaloids, phenols and reducing sugars in the chemical screening. The Weende analysis indicates a composition of: 89 % of dry matter, 30 % of crude protein, 4 % of gross energy, 3.2 % of ether extract, 15 % of ashes, 32 % of nitrogen-free extract and 10 % of fiber. The fresh weight gain of Lemna minor obtained in water contaminated with bovine slurry increased significantly 13 g.day.m3 and 5 g.day.m3 in deep well water. The physical-chemical properties of the water improve their quality 16 days after treatment with this aquatic plant with respect to the initial analysis. This macrophyte exhibits remarkable phytoremediation properties to absorb, metabolize and stabilize various pollutants effective in the purification of contaminated waters.
Updated international recommendations (EULAR, 2023) for the treatment of psoriatic arthritis
Authors: Korsakova Yu. L. , Korotaeva T. V. , Erdes Sh. , Loginova E. Yu. , Nasonov E. L.
Published: December 2024

In recent years, there has been significant progress in the study of psoriatic arthritis (PsA). The possibilities of psoriasis (Ps) and PsA therapy have expanded. The following drugs are used for the treatment of PsA: conventional synthetic disease-modifying antirheumatic drugs (DMARDs); biological DMARDs targeting tumour necrosis factor (TNF), interleukin (IL) 12/23 or IL-23 pathway, and IL-17A and IL-17A/F pathway; and targeted synthetic DMARDs that inhibit Janus kinases or phosphodiesterase 4. There have been changes since the last EULAR (European Alliance of Associations for Rheumatology) recommendations for the treatment of PsA from 2019, so an update was required, which examines the treatment of the entire spectrum of PsA manifestations, including cutaneous Ps, extra-musculoskeletal manifestations and concomitant diseases. The updated recommendations include 7 general principles and 11 recommendations. The article presents the EULAR recommendations for the treatment of PsA, as well as research agenda indicating priorities for future research in PsA. The updated recommendations should be useful not only for clinicians, but also for patients when discussing treatment options and making decisions.
Cognitive impairments in patients with rheumatoid arthritis and comorbid anxiety and depressive disorders: Outcomes of the five-years prospective study
Authors: Abramkin A. A. , Lisitsyna T. A. , Veltishchev D. Yu. , Seravina O. F. , Kovalevskaya O. B. , Glukhova S. I. , Nasonov E. L.
Published: December 2024

Aim – to assess baseline rates and five-years outcomes of mild cognitive impairments (MCI) in patients with rheumatoid arthritis (RA) and comorbid anxiety and depressive disorders (ADD) receiving conventional synthetic diseasemodifying antirheumatic drugs (csDMARDs) alone or in combination with biologic DMARDs (bDMARDs) and/or adequate psychopharmacotherapy (PPT). To assess factors associated with MCI after five years.Materials and methods. 128 RA patients were enrolled, ADD were diagnosed in 123 (96.1%) by a licensed psychiatrist. Severity of depression and anxiety was evaluated with Montgomery – Asberg and Hamilton Anxiety scales. CI were diagnosed during clinical and psychological examination using the battery of pathopsychological and projective techniques. CI outcomes were considered favourable in cases with no CI diagnosed throughout the study and in cases of CI reversal. PPT was offered, 52 (42.3%) agreed. Patients were divided into the following treatment groups: сsDMARDs (n=39), сsDMARDs + PPT (n=43), сsDMARDs + bDMARDs (n=32), сsDMARDs + bDMARDs + PPT (n=9). Multivariable logistic regression was performed to determine factors associated with CI after five years.Results. MCI were diagnosed in a majority of RA patients (73.2%) including logical thinking impairments (51.2%) and memory deficit (67.5%). At 5-years endpoint 74 patients were included. Total CI rates in no-PPT groups increased from 69 to 85.7% (p=0.037) and were higher compared to PPT groups (85.7% vs 62.5%; р=0.021; RR=1.37). Patients with favourable CI outcomes had lower major depression prevalence and baseline Montgomery – Asberg scores, major improvement in depression symptoms and higher rates of ADD remission after five years. Baseline DAS28 (OR=1.29; р<0.001) was positively associated and remission of ADD negatively associated with MCI after five years (OR=0.25; р=0.03), R2=0.48; p<0.001.Conclusion. ADD and MCI are highly prevalent in RA patients. While CI tend to persist and worsen over time, PPT is associated with reduced risk of CI in long-term perspective. Personalized PPT with antidepressants and neuroleptics may show potential to lessen the rates of MCI in RA patients with ADD.
Central sensitization reduces the satisfaction of patients with rheumatoid arthritis. The data of prospective study
Authors: Potapova A. S. , Karateev A. E. , Polishchuk E. Yu. , Sholkina P. A. , Filatova E. S. , Amirjanova V. N. , Lila A. M.
Published: December 2024

Central sensitization (CS) is a pathophysiological phenomenon that plays a fundamental role in the development of chronic pain and fibromyalgia. The presence of CS can significantly worsen the condition of patients with rheumatoid arthritis (RA) and reduce the response to antirheumatic therapy.The aim of the study – to evaluate the effect of central sensitization on satisfaction in patients with rheumatoid arthritis.Material and methods. The study group consisted of 521 patients with a reliable diagnosis of RA (ACR/EULAR (American College of Rheumatology / European Alliance of Associations for Rheumatology) 2010 criteria), 82.3% of women, 52.0±14.3 years old, with moderate and high disease activity (DAS28-CRP (Disease Activity Score with C-reactive protein) – 4.7±1.0), observed at the clinic of the V.A. Nasonova Research Institute of Rheumatology in 2021– 2022. During hospitalization, all patients underwent correction of the individual therapeutic regimen. At the time of discharge, therapy with genetically engineered biologic DMARDs or Janus kinase inhibitors (JAKi) was continued, induced or modified in 364 patients (69.8%). The presence of a CS was determined by the CSI (Central Sensitisation Inventory) and painDETECT questionnaires. Satisfaction with their condition was assessed during a telephone survey using the PASS index (patient acceptable symptom state) 6 months after discharge from the hospital.Results. Signs of CS according to the CSI questionnaire (≥40 points) were noted in 56.0%, according to the pain- DETECT questionnaire (>18 points) – in 22.5% of patients. A telephone survey was conducted after 6 months in 473 patients (90.8%). 52.0% of respondents considered their condition acceptable (PASS “+”). PASS “+” was significantly more common in patients receiving biologic DMARDs or JAKi, compared with those receiving only synthetic (s) DMARDs: 65.0% and 33.6% (p<0.001). In patients with signs of CS according to CSI, the PASS index “+” was noted in 41.7%, without signs of CS in 65.0% (p<0.001), with signs of CS according to painDETECT, the PASS index “+” was noted in 40.6%, without signs of CS in 55.6% (p<0.001). A significantly lower frequency of PASS “+” was observed in patients with CS both on the background of taking biologic DMARDs or JAKi, and on the background of taking only sDMARDs.
Bibliotecas comunitárias
Authors: Santos Sampaio Tiago , Carneiro do Carmo Rodrigues Abraão , Monteiro dos Santos Vilbégina
Published: December 2024

Bibliotecas comunitárias caracterizam-se por serem espaços geralmente situados em locais periféricos, formados por e para as comunidades, sem vínculos com o poder público, e que têm na participação dos sujeitos seu principal vetor de articulação para realização de ações culturais. Tendo em vista a obtenção de informações para o desenvolvimento de ações de extensão universitária junto a estes espaços no Território do Sisal, foi realizada uma revisão sistemática de literatura pautada pela seguinte questão: qual o estado das investigações sobre bibliotecas comunitárias na produção stricto sensu no Brasil em relação a aspectos acadêmico-institucionais e epistemológicos? A base de dados escolhida foi a Biblioteca Digital de Teses e Dissertações (BDTD) e, a partir dos critérios de inclusão, foram selecionados 29 trabalhos, sendo 4 teses e 25 dissertações. Os resultados apontam para: a) do ponto de vista acadêmico-institucional, maior concentração de trabalhos no eixo sul-sudeste e na área de Ciência da Informação, com regularidade na produção e expressiva presença de dissertações e b) do ponto de vista epistemológico, a quase ausência de explicitação do posicionamento epistemológico, a variedade temática, de objetos e de recursos metodológicos de produção, análise e de proposições. As conclusões da revisão agregam contribuições para pensar as ações extensionistas, dentre as quais destacam-se compreender as bibliotecas comunitárias a partir de suas características próprias; elaborar, junto aos sujeitos, estratégias que potencializem suas atuações, como a construção de uma rede territorial de bibliotecas comunitárias e o compartilhamento de conhecimentos que favoreçam a produção de atividades culturais e o fortalecimento da cidadania.
PEMASARAN ONLINE MEDIA PENUNJANG PERKEMBANGAN UKM BERBASIS PELATIHAN
Authors: Kurniawati Emaya , Widowati Sri Yuni , Santoso Aprih
Published: December 2024

PKM aims to provide counseling on business management in the marketing sector, especially the online marketing of SME products in Pedurungan Tengah Village, Semarang, so that their products are better known to the wider market. The main problem of partners is that they have not been able to market their products optimally and reach a wider market and they also do not know the importance of being online for a product marketing. The solution offered is the provision of counseling regarding business management in the field of marketing, especially the marketing of SME products online, so that business operations can take place. perfect. This is proven by the enthusiasm of the extension partners in participating and discussing (including the question and answer process) regularly during the online marketing of SME products.Keywords: SME, Marketing, Online and Product
PENGARUH MOTIVASI, DISIPLIN DAN LINGKUNGAN KERJA TERHADAP KINERJA PERAWAT RSI ARAFAH REMBANG
Authors: Ardyansach Muhammad Bima , Liana Dewi Dian Ayu , Tahwin Muhammad - , Mahmudi Ahmad Aviv
Published: December 2024

This study was designed to aim whether discipline motivation and work environment affect the performance of nurses at RSI Arafah Rembang, a total of 88 nurses. then using saturated samples taken from all nurses at RSI Arafah Rembang. Using multiple linear regression analysis techniques. The results of this study indicate that motivation, discipline and work environment have a significant positive effect on the performance of nurses at RSI Arafah Rembang. The value of the coefficient of determination indicates the ability of the independent variables, namely motivation, discipline and work environment, only able to explain the dependent variable, namely employee performance by 42%, the remaining 58% is explained by other variables outside this study.
PERILAKU KEUANGAN MAHASISWA: PENDAPATAN, LIFE STYLE, DAN LOCUS OF CONTROL PADA MAHASISWA STIE SURAKARTA
Authors: Susanti Ari , Musyarifatillah Nisa , Rikah Rikah
Published: December 2024

Perubahan   perilaku terutama pada perilaku keuangan bermula dari kesadaran yang kuat dari  mahasiswa  tentang pengetahuan keuangan.  Penelitian ini bertujuan mengetahui factor yang mempengaruhi perilaku keuangan mahasiswa STIE Surakarta. Objek penelitian ini yaitu mahasiswa STIE Surakarta. Populasi adalah mahasiswa STIE Surakarta dengan sampel penelitian menurut Hair et all, 2018 jumlah indikator x interval 5-10, sehingga penelitian ini terdapat 17 indikator x 6 = 102 responden. Pengolahan data menggunakan SPSS versi 26. Berdasarkan  hasil penelitian ini  menunjukkan  bahwa  variabel  pendapatan  (X1), life style (X2)  dan locus  of  control  (X3)  menghasilkan pengaruh  pada perilaku keuangan.
PENGARUH MOTIVASI DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI
Authors: Purwanto Agus Budi
Published: December 2024

This study aims to determine the effect of motivation and emotional intelligence to employee performance. The research sample was determined by proportional random sampling method. Research data collection techniques by spreading questionnaires to employees of villages in the city of Semarang systematically arranged with multiple choice answers are easy to understand. The research sample is determined by slovin numbered 90 people. Previously conducted research with the instrument test validity and reliability. This study uses multiple linear regression model. The research proves that there is a positive and significant impact either partially or simultaneously motivation and emotional intelligence to employee performance.Keyword : motivation, emotional intelligence, employee performance
ANALISIS PENGARUH KREATIVITAS PROGRAM PEMASARAN, HUBUNGAN DENGAN PELANGGAN TERHADAP INOVASI PRODUK SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN (Studi Kasus Pada UKM Pengolahan Kayu di Kabupaten Rembang)
Authors: Maslichan Malichan , Dewi Dian Ayu Liana
Published: December 2024

This study aims to analyze the influence of customer relationship to product innovation, the influence of marketing program's creativity toward product innovation, the influence of relationship with customer to the improvement of marketing performance, the influence of marketing program creativity toward the improvement of marketing performance and analyze the effect of product innovation on marketing performance in order to increase marketing performance SMEs processing wood in Rembang regency. The expected target of this research is to get a concrete picture of strategy of improving marketing performance of SMEs of wood processing in Kabupaten Rembang which will be used as a reference for business improvement in SME development. The population of this study includes all actors SMEs Rembang wood processing. Determination of sample in this research is done by random sampling technique by purposive that is selecting wood processing SME with criterion specified. The respondents are the managers or owners of SMEs. Analytical techniques used in this study are the model of causality or influence and relationship. Analyzer used in processing the data to test the hypothesis that is proposed is by using SEM (Structural Equation Model). The result of the research shows that customer relationship has significant effect on product innovation with Standardized coefficient value 0,460. Creative marketing programs also significantly influence product innovation with the value of Standardized coefficient of 0.378. Furthermore, the relationship with the customer also significantly influences the marketing performance improvement with the value of Standardized coefficient of 0.264 as well as the creativity of the marketing program is also significant to the improvement of marketing performance with the value of standardized coefficient of 0.514. For product innovation also have an effect not significant to increase marketing performance with standardized coefficient value 0,183. Kata Kunci: marketing performance, innovation, marketing creativity, dan customer relationship
PENGARUH CITRA MEREK, PROMOSI, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Rumah Brownies Maylisa)
Authors: Styaningrum Anita
Published: December 2024

This research is motivated by the continued decline in the number of consumers who buyand consume Brownies Maylisa Semarang since 2016 till 2018. The problem in thisresearch is what is the factor that influence a person to consumers who buy andconsume Brownies Maylisa Semarang. This specifically refers to four variables namelybrand image, promotion, price perception and location. The purpose of this study was toexamine the influence of these four variables influence purchasing decision at RumahBrownies Maylisa Semarang.The sample in this study were 96 consumers who buy and consume BrowniesMaylisa which was selected based on purposive sampling, data collection using aquestionnaires, the method used is by using multiple linier regression analysis.The results of the analysis using the t test can be seen that the variables of brandimage, promotion, price perception dan location have a significant effect on thedecisions to consumers who buy and consume at Rumah Brownies Maylisa Semarang.The Coefficient of Determination (R2) states that 59,4% of the purchasing decisions canbe influenced by brand image, promotion, price perception and location and theremaining 40,6% of the purchasing decisions is influenced by others variables.
PENGARUH USER EXPERIENCE ,PERCEIVED QUALITY DAN PERCEIVED SACRIFICE TERHADAP BEHAVORIAL INTENTION DAN COSTUMER SATISFACTION PADA APLIKASI MOBILE GOJEK DI KOTA PALEMBANG
Authors: Masdaini Efrina , Hidayat Romidon
Published: December 2024

This study aims to determine and analyze the effect of user experience, perceived quality and perceived sacrifice on behavorial intention and customer satisfaction on the mobile gojek application in Palembang. Where the independent variables in this study are user experience, perceived quality and perceived sacrifice. While the dependent variables in this study are behavorial intention and customer satisfaction. The analysis used in this study used SEM with the lisrel 8.8 application. The SEM test results concluded that User Experience had no significant effect on Behavorial Intention and Customer Satisfaction. Whereas perceived quality and perceived sacrifice of a motorcycle taxi have a positive effect on behavorial intention or desire to use a motorcycle object and on customer satisfaction.
ANALISA PENYUSUTAN KENDARAAN TERHADAP LAPORAN KEUANGAN PADA DINAS PENGELOLA PENDAPATAN KEUANGAN DAN ASET DAERAH KOTA CIREBON
Authors: Yudianto Agus , Lestari Autami Tri
Published: December 2024

Affairs of local government based on the principles of autonomy and duty auxiliary fields opinion, financial and asset management area. The main function of accounting in the calculation not to benefit as much as it is a function of efficiency in managing funds that are set to not having swelling funds.In this office for the cost of vehicles by the end of 2011 was Rp. 980,658,541.00. Assets of these vehicles in the estimate has economic life for five years, whereas the residual value at the end of 2015 there was Rp. 885,658,541.00. In the calculation using the straight-line method of depreciation expense each year will be a constant that will ease the calculation.
KAJIAN OPTIMASLISASI KINERJA PEMASARAN MENGGUNAKAN MODEL SELLING-IN (Studi Kasus Pada Outlet UKM ‘Marning JOSSS’ di Kabupaten Rembang)
Authors: Maslichan Maslichan , Alliyah Siti
Published: December 2024

The study entitled the study of marketing performance optimization using a selling-in model (a case study at the 'Marning Josss' UKM outlet in Rembang Regency) aims to create a new selling-in model by taking into account the selling-in factors that are expected to improve the company's sales performance. The expected target in this research is to get a concrete picture of the marketing performance improvement strategy of Marning Josss UKM Outlets in Rembang Regency, which will be used as a reference for business improvement in developing UKM. The study population included all Marning Josss UKM Outlets in Rembang Regency. Determination of the sample in this study was carried out using a random sampling technique that was purposive in choosing Marning Joss UKM Outlets with established criteria, which were spread in Kaliori District, Rembang District, Lasem District, Sluke District, Kragan District, Sarang District, Sulang District, Sale District, Sedan District, Pamotan District, Pancur District, Gunem District, Bulu District and Sumber District. The respondents were managers or Outlet owners who sold Marning Josss UKM products. The analysis technique used in this study is a model of causality or influence and relationships. The analytical tool used in processing data to test the proposed hypothesis is to use the UKM (Structural Equation Model) which is operated through the AMOS (Analysis of Moment Structure) program. The results showed that the selling-in performance could only have a direct effect on improving the marketing performance of the 'Marning JOSSS' UKM Outltet in Rembang district if there was an increase in customer relationships and good communication
Segmenting Walmart Customers for Personalized Marketing Strategies Using MiniBatchKMeans Clustering and Decision Trees: An Analysis of Purchasing Behavior
Authors:   Faculty of Economics Universitas Negeri Jakarta, Buchdadi Agung
Published: December 2024

This study explores the application of MiniBatchKMeans clustering and decision tree analysis to segment Walmart customers for personalized marketing strategies. Using a dataset of 550,068 customer transactions, including variables such as User_ID, Product_ID, Gender, Age, Occupation, City_Category, Stay_In_Current_City_Years, Marital_Status, Product_Category, and Purchase, we identified five distinct customer segments. These segments were characterized by unique demographic and purchasing behaviors. Segment 1 included older customers (mean age: 55+) with high and consistent spending, primarily on premium products. Segment 2 comprised middle-aged customers (mean age: 36-45) with moderate to high spending levels, favoring household and family-related products. Segment 3 consisted of young adults (mean age: 18-25) with variable purchasing patterns, focusing on low to mid-range priced items. Segment 4 included young families (mean age: 26-35) with significant spending on a variety of products, and Segment 5 featured middle-aged to older customers (mean age: 46-55) with steady but moderate spending habits. The MiniBatchKMeans clustering algorithm effectively handled the large dataset, identifying clear customer segments. Decision tree analysis provided insights into the key features driving each segment, with Purchase amount, Age, and Occupation being the most significant. The decision tree model achieved an accuracy of 100%, with precision, recall, and f1-scores of 1.00 for all segments, indicating robust classification. These findings have significant implications for personalized marketing strategies. For instance, premium product promotions can be directed at high-spending older customers, while family-oriented discounts and bundles can be tailored for young families. Digital marketing efforts can be optimized to engage younger segments through social media and personalized recommendations. This study highlights the importance of data-driven decision-making in retail, emphasizing the need for continuous data collection and analysis to stay competitive. Future research should incorporate datasets from different retail contexts and explore alternative clustering techniques and additional features to provide a more holistic view of customer segmentation.
Using K-Means Clustering to Enhance Digital Marketing with Flight Ticket Search Patterns
Authors:   Informatics Department, Faculty of Science and Engineering, Universitas Islam Negeri Syarif Hidayatullah, Jakarta, Sukmana Husni Teja
Published: December 2024

This study explores the application of K-Means clustering to enhance digital marketing strategies by analyzing flight ticket search patterns. Utilizing a dataset containing 4,000 search engine results related to flights to Hong Kong, the research identifies five distinct user clusters based on search terms, titles, snippets, and other relevant features. The dataset's key features include search terms, ranks, titles, snippets, display links, and direct links, providing a comprehensive view of user interactions and preferences. The cluster analysis reveals significant variations in user intent and preferences across the identified segments. For instance, Cluster 1 is characterized by users searching for "cheap flights" and "discount tickets," indicating a price-sensitive segment. In contrast, Cluster 2 users prefer "premium flights" and "business class," highlighting an interest in luxury travel options. The study also examines the behavioral patterns within each cluster, such as Cluster 3 users who search for flights well in advance and prioritize flexible booking options. The findings underscore the effectiveness of K-Means clustering in enhancing digital marketing strategies. By leveraging the insights from the clustering analysis, marketers can design highly targeted advertising campaigns and personalized offers. For example, budget airlines can target Cluster 1 with promotions and discounts, while premium airlines can focus on Cluster 2 with exclusive service highlights. This targeted approach is expected to improve user engagement and conversion rates significantly. The study also highlights the advantages of behavior-based segmentation over traditional demographic methods, offering a more accurate representation of user preferences and intentions. The identified clusters provide a framework for understanding different user groups, enabling more efficient resource allocation and campaign design. Future research should explore the integration of additional data sources, such as social media interactions and user reviews, to enhance clustering accuracy. Additionally, advanced clustering techniques like hierarchical clustering and Gaussian Mixture Models could be investigated to provide further insights. The ongoing refinement and enhancement of segmentation processes are crucial for maintaining effective and impactful digital marketing strategies in the dynamic travel industry. Key results include the identification of five user clusters, the importance of personalized marketing strategies, and the potential for improved engagement and conversion rates through targeted advertising and offers.
Mediating Effect of Emotional Intelligence on the Relationships between Academician Power Base and Student’s Performance in Higher Learning Institution
Authors: Mohammed Noor Hafiza , Mohamed Yusof Yau’mee Hayati Hj. , Salleh Suzila Mat , Hamzah Siti Fatimah Mardiah , Mohd Ghani Nur Hamiza
Published: December 2024

Academician leadership comprises balancing decision-making and power dynamics within higher learning institutions. Academicians must navigate between educational decision-making and managerial approaches to meet performance appraisal. This role has evolved to include strategic actions and accountability, often requiring professional managers without traditional academic backgrounds. In higher learning institutions, the academician can be a symbol of power to the students. Academicians can use their power to instruct their students to accomplish their tasks to achieve their goals during their study in higher learning institution. However, they must also be mindful of the potential negative effects of power, such as reduced empathy and increased selfishness, and strive to uphold virtues like empathy and generosity. The main objective of this study was to identify the relationship between academician leadership power towards student performance and the mediating effect of emotional intelligence between academician leadership power and student performance. The population for this study was 650 students from Diploma in Office Management and Technology, UiTM Cadangan Terengganu and the sample size was 70 students based on the G-Power. The questionnaires have been distributed online by using a simple random sampling technique. The respondent for this study is diploma students in Office Management and Technology from semester 2 until semester five. However, only 224 have completed and returned the questionnaires, and the data is analyzed using SPSS 28.0 and PLS 4.0. There are five dimensions under the academician leadership power. Seven hypotheses were constructed for this study where five were supported and two were rejected including the legitimate power. Thus, emotional intelligence as a mediator between academician leadership power and student performance was supported the hypothesis. It is suggested to future research to use the new variable of psychopathology of power with its dimension and the affect of this new leadership power to the student performance.
A contribution to the research of Mostar miljevina with special reference to frost resistance
Authors: Rončević Milica , Šaravanja Krešimir , Marić Tomislav , Radić Kustura Jelena
Published: December 2024

Abstract: The paper presents the freshwater limestone Mostar miljevina (miljevina). In the diagenesis process, it acquired a specific orientation and structure, which gave it specific physical properties that geologically older, compact (dense) limestones do not have. The results of the previous tests of miljevina from the Mukoša deposit near Mostar and from several buildings in Mostar are presented. Miljevina is less crystalline, less dense, and thereby less resistant to the processes of chemical deterioration and deterioration caused by crystallization. Due to the high absolute porosity of the open pores, miljevina has high moisture absorption and pronounced capillary water absorption, so it was not desirable to install it on surfaces directly exposed to wetting by rain and gusts of wind, but it was protected by facades, with the use of another type of stone in the part of the building in contact with the ground.The second part of the paper presents the results of testing miljevina as part of the graduation thesis, especially frost resistance, with appropriate conclusions and comparisons with previous results.

Keywords: freshwater limestone, miljevina (stone), Mukoša (quarry), frost resistance
Environmental footprints caused by the operation of open-pit mines and the possibility of multifunctional use of the occupied space
Authors: Galić Ivo , Kronja Josip , Pavičić Ivica , Soldo Ivan
Published: December 2024

Abstract: Open-pit mines of mineral raw materials play a key role in the development of society and economy. However, their construction and operation often have a significant environmental footprint, which includes physical, chemical and biological changes in the natural environment. This paper investigates the environmental impacts of open-pit mining and emphasizes the importance of integral use of the affected area in order to minimize negative impacts and at the same time promote their beneficial functions. The paper presents examples of rehabilitation and repurposing of open-pit mines and the possible multifunctional use of space.

Key words: open-pit mining, environmental footprints, integral use of space, rehabilitation and repurposing
Managerial perspectives : Utilizing MLP-CNN for predicting and classifying DDoS attacks
Authors: Devika S. V. , Unhelkar Bhuvan , Shankar S. Siva , Chakrabarti Prasun , Arvind S.
Published: December 2024

In today’s interconnected internet landscape, monitoring for misuse by malicious users is crucial. DDoS attacks are a highly prevalent malicious technique; it is a transaction that attempts to flood a server’s normal traffic, network, or services. The last few years have witnessed a decrease in network availability with higher detection rates and complexity. Recently, ML-based detection methods have emerged as one of the most prominent approaches. This paper introduces a Multilayer Perceptron and Convolutional Neural Network (MLP-CNN) for classifying and predicting DDoS attacks. By injecting various DDoS attacks into regular data, an extensive dataset is compiled. The proposed model combines CNN with MLP, and its performance is assessed using a confusion matrix. Experimental results demonstrate the model’s efficiency with 97% accuracy, 96% precision, and 96.5% recall. The detection time for 41 attributes is 2 seconds, and for 9 attributes, it is 0.2 seconds.
Olhares vazados na arte
Authors: Cavalcante Kellison Lima
Published: December 2024

Este artigo discute a característica dos olhos vazados nas carrancas de Ana das Carrancas, artista popular brasileira, traçando aproximações com a obra de Amedeo Modigliani, pintor e escultor italiano. A pesquisa parte da análise das formas expressivas dos artistas, focando no simbolismo dos olhos vazados, que transcendem a estética e expressam profundos significados emocionais e culturais. Enquanto Ana das Carrancas utilizava essa característica como uma homenagem ao seu marido com deficiência visual, conferindo melancolia e introspecção às suas esculturas, Modigliani explorava o vazio dos olhos em suas pinturas para criar uma atmosfera de mistério e convidar o espectador a uma reflexão introspectiva. A metodologia utilizada é qualitativa, com revisão bibliográfica, fundamentada em pesquisadores como Aquino e Epiphanio (2022), Freitas e Sousa (2017; 2019) e Machado (2008). Embora os contextos dos artistas sejam distintos, ambos empregam o vazio dos olhos como uma forma de expressão artística, revelando a complexidade da alma humana. O artigo também reforça a relevância de Ana das Carrancas para a arte popular brasileira e seu legado cultural.
Review of Broadview Anthology of American Literature, edited by Derrick R. Spires et al
Authors: Takahata Kimberly
Published: December 2024

Review of Broadview Anthology of American Literature, edited by Derrick R. Spires et al
Review of Botanical Entanglements, by Anna K. Sagal
Authors: Schurch Millie
Published: December 2024

Review of Botanical Entanglements, by Anna K. Sagal
Teaching Poetry with Anne Finch: Manuscript Culture as Early Modern Social Media
Authors: Keith Jennifer
Published: December 2024

This essay discusses two approaches I use to teach Anne Finch's—and others'—poetry. Drawing on certain habits of early modern manuscript culture, I make visible to my students ways that reading and writing are socially embedded practices, which may variously involve exchange, reciprocity, or censorship. By adapting the "quaint" habits of manuscript culture practiced by Finch and many others to specific assignments, I encourage students to experience poetry as living, sociable occasions of reading and writing. To augment my students' engagement with early modern poetry I connect it to frameworks from their twenty-first-century reading and writing worlds. These exercises in "early modern social media" provide students with an intimate structure for studying a poem that resonates with many of their interests in creative writing and with their participation, mutatis mutandis, in one or more kinds of twenty-first-century social media.
Anne Finch on the Patio: A Scholarly Eat and Greet
Authors: Schoenberger Melissa
Published: December 2024

This article recounts an instructional event for English majors held in the central campus library. Students engaged with various materials related to the career and editorial history of Anne Finch. The event offered students an introduction to questions of information literacy, textual history, and literary studies.
Review of The Cambridge Edition of the Works of Anne Finch, Countess of Winchilsea, edited by Jennifer Keith et al
Authors: Schoenberger Melissa
Published: December 2024

A review of The Cambridge Edition of the Works of Anne Finch, Countess of Winchilsea, edited by Jennifer Keith et. al.
Im Sog der Rabatte
Authors: Brück Mario
Published: December 2024

Aktionsanteile von Marken und Handelsmarken steigen weiter. In der Branche werden Klagen über eine Wertevernichtung laut. Mario Brück
Männer bieten noch Marktchancen
Authors: Hedewig-Mohr Sabine
Published: December 2024

Das Männerbild in der Werbung ist immer noch sehr traditionell. Es werden doppelt so häufig Männer mit Haustieren als mit Babyprodukten gezeigt. Markenhersteller sollten darüber nachdenken, wie sie die Zielgruppe besser ansprechen können.
Wasser ist Wirtschafts- und Standortfaktor für Investitionen
Authors: Manzke Uwe
Published: December 2024

Für die Tourismusbranche und Kommunen haben lange Dürreperioden, Wasserknappheit und sinkende Wasserstände schon heute negative Auswirkungen. Zwei Unternehmen im Dahme-Seenland stehen stellvertretend für die Branche, bei denen das Wasser als Standortfaktor entscheidend ist.
Qualität fordern, langlebig bauen
Authors: Martin Thomas
Published: December 2024

Die Aufgaben der StEB Köln weisen ein breites Spektrum auf. Sie umfassen Leistungen der Abwassersammlung und -reinigung, Überflutungsvorsorge und Gewässerpflege. Wie wird das Kölner Kanalnetz an die sich wandelnden Versorgungsaufgaben angepasst?
Claas büßt Umsatz und Ergebnis ein
Authors: Schultz Olaf
Published: December 2024

Frankfurt a.M. Der Agrartechnikhersteller Claas spürt im Geschäftsjahr 2024 die stark gesunkene Nachfrage nach Landmaschinen. Auch der Ausblick auf das kommende Jahr ist wenig optimistisch.
Parallel Mode Estimation Improvement in Power Networks based on Optimal ANFIS Approach
Authors: Arabpour Meisam , Khajehzadeh Alimorad , Shahbazzadeh Mehdi Jafari , Eslami Mahdiyeh
Published: December 2024

In this research, the issue of non-technical losses in the distribution network was addressed, which should have been detected. Distribution networks and transmission lines have different parameters, so their state estimation and modeling are completely different. This problem causes the detection of non-technical losses in the distribution network by mode conversion to suffer a series of computational complications. Therefore, an attempt has been made to improve the parameters of voltage, primary current, passing current and bus energy along with error estimation after estimating the state of the distributed network so that non-technical losses can be detected. Therefore, a hybrid approach based on observer-based fuzzy neural network filter and genetic algorithm is used. Due to the existence of errors, the fuzzy neural network filter has been used, the reason for its three-dimensionality is that the system is non-linear and the errors and states may be different at different times. This research, in one case, has estimated the state of the distribution network with the aim of detecting non-technical losses. The observer can check these different situations at different times. Also, because the problem of detecting non-technical losses in the distribution network based on state estimation is assumed as a hard problem, therefore, the distribution network environment can be assumed as a main platform as a search environment for optimization algorithms. . Therefore, the use of intelligent algorithms from the family of fuzzy neural network and evolutionary algorithms and crowd intelligence can be interesting for estimating the optimal state with the aim of detecting non-technical losses in the distribution network. Hence, genetic algorithm is also used for optimization. After considering the main parameters to estimate the system state with the proposed approach, the results obtained from the simulation indicate the improvement of the state estimation and the detection of non-technical losses in the distribution network along with the minimization of the error estimation compared to the initial state.