Restaurant Service Standards as a Means of Image Creation and Business Development
Authors: Dolikashvili Larisa , Davitashvili Tako 
Published: December 2024

High quality service is an important determinant of customer satisfaction and loyalty. This is the factor that makes the restaurant business more competitive and leads it to success. In the tourism and service sector, the restaurant business plays an important role, where the demands and expectations of customers are constantly growing and changing.

Service standards are the main criterion by which customers determine the quality and professionalism of a restaurant facility. Service quality is directly related to customer satisfaction, which significantly affects business revenues and reputation. The introduction of high standards of service in the restaurant business helps to retain customers, and attracting new customers is considered the main strategy for business development.

Special attention is paid to food and beverage service standards, as this is an area where customer expectations are highest. Improving service standards in the restaurant business and maintaining them ensures business transparency, gaining trust and creating a positive image. Modern customers demand high-quality service, which means not only the product, but also the entire service process at a high level.

Therefore, maintaining and improving service standards in the restaurant business is necessary not only for customer satisfaction, but also for the continuous development and competitiveness of the business. Therefore, the research topic is extremely relevant and important for the modern restaurant business.

The purpose of the research is to analyze and study service standards in the restaurant business, their impact on the image of the business and its development.

The paper presents the main tasks of the research: determination of the importance of service standards in the restaurant business. To study the types of operation of F&B services. Analysis of table service standards, buffets and catering service standards. Studying the impact of service standards on business image and development.

First, research has shown that maintaining and improving service standards in the restaurant business is critical to ensuring customer satisfaction. Customer satisfaction is a direct result of high quality service, which in turn affects the success and development of the restaurant business. Adherence to high quality service standards ensures customer loyalty, which contributes to the growth of business revenues.

As a result of the research, it was established that the European classification of types of catering establishments is diverse and allows businesses to meet the requirements of different types of customers. Restaurants, bars, cafes and fast food establishments require different service standards, which are necessary to manage them successfully. This classification helps the restaurant business to properly allocate its resources and create high-quality service based on customer requirements.

The types of food and beverage service operations were also analyzed as part of the research. Managing table service, buffet, banquet and catering services requires specific organization and management skills. Each type of service requires special attention to detail to ensure a high level of service and customer satisfaction. Research has shown that maintaining and improving service standards helps restaurant businesses increase customer loyalty and business growth.

hypothesis. Improved restaurant service standards help improve business image and increase customer satisfaction, which has a positive impact on business development and revenue growth.