bluuebunny/crossref_metadata_2025 huggingface dataset:
Effect of acid, base and heat on five brands of Atorvastatin available in Bangladesh
Authors:   Department of Pharmacy, International Islamic University Chittagong (IIUC), Chawkbazar, Chittagong 4203, Bangladesh, Jakaria Md. , Chowdhury Tanvir Ahmad ,   Department of Pharmacy, International Islamic University Chittagong (IIUC), Chawkbazar, Chittagong 4203, Bangladesh, Bhuiyan Didarul Islam ,   Department of Pharmacy, International Islamic University Chittagong (IIUC), Chawkbazar, Chittagong 4203, Bangladesh, Arifujjaman  ,   Department of Pharmacy, International Islamic University Chittagong (IIUC), Chawkbazar, Chittagong 4203, Bangladesh, Mamur Arafatul ,   Department of Pharmacy, International Islamic University Chittagong (IIUC), Chawkbazar, Chittagong 4203, Bangladesh
Published: May 2022

Different brands available for atorvastatin calcium, is a most prescribed oral 3-hydroxy-3- methylglutaryl-coenzyme A (HMG-CoA) reductase inhibitors that is mainly used to treat primary hyperlipidemia. The objective of this study was to develop the degradation studies of five different brands of Atorvastatin 10 mg tablets. This drug was subjected to different stress conditions as per International Conference on Harmonization guidelines (ICH). An ultraviolet UV spectroscopic method was developed for analysis of the drug in the presence of the degradation products. Methanol was used as a solvent. The amount of degraded drugs was calculated by taking the absorbance at 244nm. According to the assay specified limit of USP that the content should not be less than 95% and not more than 105% of labelled amount. All brands were degraded by after the heat exposure. In addition to basic pH and acidic pH, all brands also degraded. The method was found to be simple and less time consuming and cost effective. It was concluded that all brands degraded from ranges for all the stresses applied for degradation studies.
Posterior Palatal Seal (PPS): A brief review
Authors:   Professor, Department of Prosthodontics, CPGIDS, Lucknow, Uttar Pradesh, India, Mariyam Ali , AK Verma ,   Professor and HOD, Department of Prosthodontics, CPGIDS, Lucknow, Uttar Pradesh, India, Saurabh Chaturvedi ,   Reader, Department of Prosthodontics, CPGIDS, Lucknow, Uttar Pradesh, India, Naeem Ahmad ,   Senior Lecturer, Department of Prosthodontics, CPGIDS, Lucknow, Uttar Pradesh, India, Anuj Shukla ,   Post- graduate student, Department of Prosthodontics, CPGIDS, Lucknow, Uttar Pradesh, India
Published: May 2022

For retention of the maxillary denture during functional movements of the stomatognathic system like mastication, deglutition, and phonetics, it must maintain contact with the anterior portion of the soft palate. Correctly incorporated Posterior Palatal Seal into the prosthesis also helps in reduction of gag reflex, reduce food accumulation beneath the posterior aspect of the denture, reduce patient‟s discomfort when contact occurs between the dorsum of the tongue and the posterior end of the denture & the thickened area provides added strength across the denture. In the present review article, a brief overview is presented on the Posterior Palatal Seal importance and its clinical significance.
Application of DNA fingerprinting tools for authentication of ayurvedic herbal medicines- A review
Authors:   PG Scholar, Dept.of Dravyaguna, Shri KLE B.M.K Ayurved Mahavidhyalay, Belgaum-590010, Karnataka, India, P Santhosh Kumar. , Ketkar Pushkar ,   PG Scholar, Dept.of Dravyaguna, Shri KLE B.M.K Ayurved Mahavidhyalay, Belgaum-590010, Karnataka, India, Nayak Shraddha ,   Head of department, Dept.of Dravyaguna, Shri KLE B.M.K Ayurved Mahavidhyalay, Belgaum590010, Karnataka, India, Roy Subarna ,   Scientist-E (Deputy Director), Regional Medical Research Centre, ICMR, Belgaum-590010, Karnataka, India
Published: May 2022

Ayurvedic herbal medicines played a pivotal role in maintaining health and treating the disease worldwide since ancient times. Due to renewed interest and popularity the global market strategy is worth about $ 60 billion annually. As commercialization and increased demand safety, quality and assurance of Ayurvedic herbal medicines is biggest lacuna. The adulteration of herbal materials usually occurs as a result of materials not having readily distinguishable morphological features, materials sharing similar common names and the substitution of economically valuable materials with inexpensive herbs. Proper authentication process is necessary to prevent the adulteration. Since the standardization of botanical preparations most of the regulatory authorities suggest macroscopic, microscopic and chemical evaluation like TLC, HPTLC and HPLC. However, these methods have limitations because the composition and relative amount of chemicals in a particular species of plant varies with growing conditions-harvesting period, post harvesting period and storage conditions. The present review mainly focuses on authentication of Ayurvedic herbal medicines by DNA based fingerprinting methods to prevent intentional and in-advertant adulteration or substitution of targeted Ayurvedic medicinal herbs.
A Case Report on Pituitary Apoplexy
Authors: Jha Rajiv , Ghimire Rupak Raj
Published: May 2022

Objective: To report a case of pituitary apoplexy presenting with unilateral ptosis and unilateral third nerve palsy in diabetic and hypertensive patient.
Clinical Presentation and Intervention: A 50 years old man developed unilateral third nerve palsy. A pituitary macro adenoma with hemorrhagic and necrotic changes on MRI scan was resected by endoscopic transsphenoidal procedure. Third nerve palsy improved promptly and completely few hours postoperatively.
Conclusion: This is a rare case of pituitary apoplexy that presented with unilateral third cranial nerve palsy recovered promptly after surgical excision of mass.
Consumer perception of purple-fleshed sweet potatoes
Authors: Lado Joanna , Vicente Esteban , Rodríguez Gustavo , Ares Gastón
Published: May 2022

Purple-fleshed sweet potatoes (PFSP) are a new product for Uruguayan consumers. It shows differentiable sensory characteristics and added nutritional benefits, but sensory and hedonic expectations raised by PFSP have not been explored yet in Uruguay. The aim of this work was to explore Uruguayan consumers' perception of PFSP with a special focus on the hedonic, sensory and emotional expectations raised by them in comparison to traditional yellow and orange-flesh genotypes available in the market. A series of pictures of three types of SP were used in a social-network-driven study completed by 179 SP consumers. A word-association task and rating of expected liking together with exploring how they would feel after consumption using a check-all-that-apply (CATA) question composed of 21 emoji were carried out. Participants were also asked to describe the expected sensory characteristics using a CATA questions composed of 17 terms, selected based on results from previous sensory studies. Results revealed a lack of consumer familiarity with purple flesh coloration and lower expected liking scores compared to traditional orange and yellow flesh genotypes. It was also associated with scarce positive hedonic and emotional associations related to the emojis flushed face, face screaming in fear, grimacing face and weary face. Moreover, they were expected to have similar characteristics to yellow-fleshed sweet potatoes (YFSP) in terms of texture and flavor, being also associated with off-flavors presence. This highlights the need to develop diverse marketing strategies to increase familiarity before the commercial release of PFSP.
حماية حقوق المؤلف الإلكترونية في التشريع الفلسطيني والإسلامي
Authors: جرادة عبد القادر صابر علي , العشي منال محمد رمضان
Published: May 2022

يتناول البحث قضية استجدت على الواقع الفقهي المعاصر، وهي حق المؤلف الإلكتروني في حماية مؤلَفه الذي بات ذا قيمة مالية تًثبت لصاحبه الاختصاص، وحق التصرف، مما أوجب ضرورة إقرار الحماية ومنع الاعتداء والتحايل واستغلال جهود الغير، ولا يخفى على كل ذي لب لما يترتب على ذلك من آثار إيجابية كحفظ المصالح وتحقيق العدالة والذي بدوره يساهم في رقي وتقدم الأمة. وسجلنا في نهاية البحث ما توصلنا إليه من نتائج وأهمها: إن التعدي على حقوق المؤلف الإلكترونية باستغلالها والاستفادة من ثمرة جهود أصحابها، غير مشروع ويعد من قبيل أكل أموال الناس بالباطل، وهذا منهى عنه، فالشريعة الاسلامية مبناها وأساسها إقامة العدل بين الناس ومنع الظلم والتعدي على حقوق الآخرين. وقد تركنا بعض التوصيات لأهل الاختصاص من العلماء تقدير عقوبة تعزيرية تتناسب مع جريمة الاعتداء على حقوق المؤلفين والمخترعين الإلكترونية بحيث يراعى فيها الجناية في العظم والصغر وحال الجاني والمجني عليه.
التنظيم القانوني لجريمة الإرهاب في المعايير الدولية لحقوق الإنسان والنظام القانوني الوطني
Authors: المومني نهلا عبد القادر , الجنيدي سيف زياد
Published: May 2022

إن الموازنة بين حقوق الإنسان وحفظ الأمن تعد من المسائل التي تثير جدلًا على المستوى الدولي والداخلي أيضًا؛ نظرًا لأهمية هذين المحورين في النهوض بالمجتمع والحفاظ على كيانه الاقتصادي والاجتماعي والسياسي والثقافي. وفي هذا الإطار تشكل جريمة الإرهاب قلقًا للمجتمع الدولي والداخلي؛ نظرًا لخطورتها وقيامها بشكل أساسي على فكرة الترويع والانتقاص من أمن الأفراد والمجتمع لتحقيق غايات غير مشروعة. وفي الوقت ذاته فإن المعايير الدولية المتعلقة بمكافحة الإرهاب شددت على ضرورة احترام حقوق الإنسان في سياق مكافحة الإرهاب والالتزام بأصول الصياغة التشريعية الجنائية حتى يتمكن الفرد من ضبط سلوكه وفقًا للنص القانوني. وعليه يتناول هذا البحث المنظومة القانونية الوطنية المتعلقة بمكافحة الإرهاب في الأردن، ومدى اتساقها وانسجامها والمنظومة الدولية المتعلقة بمكافحة الإرهاب.
حماية المستهلك الإلكتروني من الشروط التعسفية وفقًا للقانون الأردني: دراسة مقارنة
Authors: الرحامنة صدام حسين يوسف
Published: May 2022

هدفت هذه الدراسة إلى التعرف على مدى حماية المستهلك الإلكتروني من الشروط التعسفية وفقًا للقانون الأردني والقوانين المقارنة، واتبعت المنهج الوصفي، وقد توصلت إلى مجموعة من النتائج من أهمها: أن كل شرط يكون الغرض منه أو يترتب عنه اختلال كبير بين حقوق وواجبات طرفي العقد الإلكتروني على حساب المستهلك، هو شرط تعسفي ينشأ بسبب التعسف أو يسمح بوقوعه.يجوز للقاضي تفسير الشرط التعسفي الواضح أو تعديله أو استبعاده وذلك حماية للطرف الضعيف (المستهلك) في العلاقة التعاقدية. أجاز المشرع الأردني للمحكمة إذا ما تم العقد بطريق الإذعان وتضمن شروطًا تعسفية، أن تعدل من هذه الشروط أو تعفي الطرف المذعن منها وفقًا لمقتضيات العدالة. وأوصت الدراسة المشرع الأردني بضرورة سن أحكام خاصة تمنح المستهلك العدول عن عقود الاستهلاك عمومًا التقليدية منها والإلكترونية ضمن القانون الخاص بحماية المستهلك، باعتبار أن الخيار المذكور أصبح حاجة ملحة لحماية رضا المستهلك.
التعليق على قرار قضائي -توقف عقد الشغل مؤقتًا-
Authors: هزاو سميرة
Published: May 2022

إن مرض الأجير المثبت قانونًا يوقف عقد شغله مؤقتًا طبقًا لما تنص عليه المادة 32 من مدونة الشغل. ولما كان الثابت فقهًا وقضاء عدم جواز اتخاذ أي عقوبة تأديبية في حق الأجير أثناء توقف عقد عمله المبرر، فإن فصله خلال الفترة المذكورة يكون فصلًا تعسفيًا.
Decoupling US and China's Grand Strategy in Asia -Pacific Region
Authors: Ishaque Waseem , Alvi Mustafeez Ahmad
Published: May 2022

Since the end of the second world war, the Asia-Pacific region has remained the center of global attention due to US presence, hot spot issues, and unresolved territorial disputes. There is no denying the fact that US presence has contributed enormously towards regional security and stability, which also enabled China to rise peacefully, despite tremor sin other regions of the world. This region alone contains 60 percentage of the world's population and half of the world's economic and trade volume. The framework of extensive and robust engagement is the recipe for future progress, and no single country or alliance system can shape the future security and economic architecture of this region, therefore, necessitating the network of partnerships and comprehensive engagements by all the countries. While there are competing and complementary paradigms pursued by the US and China, however, the pragmatic assessment demands strong cooperation and mutual accommodation to overcome the challenges of evolving strategic landscape. This research paper argues that the US policies indicate hegemonic behavior and cold war mentality of containment, while China is pursuing a strategy of common development through win-win cooperation.
Media Biasedness towards Political Parties in Pakistan
Authors: Shah Aizaz Ali
Published: May 2022

Media now holds a prominent place in public life. Media outlets serve as a faster platform for spreading news and knowledge. Media news widely influences public voting behavior and public opinions towards politics,both media and politics are interdependent, as politicians are always in need of a big and faster platform to convey their message easily and speedily to the nation, so the political bodies always keep tight connections with the media,similarly media too always in need of news content in order to keep update the nation about political affairs of a country and to keep growing media business. This study investigates the public perceptions of media biasednesstowards politics, and of media influences on public voting behavior.
Political Transformation: Role of Electronic Media in Pakistan
Authors: Shahzad Hamza
Published: May 2022

This research study aims to analyze the role of electronic media in Pakistan and highlight the contribution of news channels in society. It explains the mechanism of the political transformation of society with the help of news channels. This study analyzes the role of electronic media with respect to the political transformation of society and reveals the contribution of electronic media to society. The study also discusses that news channels deviated from the right path of journalism with respect to time and space. This research paper aims to identify all the pros and cons associated with the electronic media of Pakistan. People spend hours watching television on a daily basis which shape and build narrative in viewer minds. The social construction and deconstruction of society affect the sociology-political norms, values and ethics of society. All these issues are analyzed through this research paper to provide and identify solutions regarding the role of electronic media.
he augmented reality portal and hints usage for assisting individuals with autism spectrum disorder, anxiety and cognitive disorders
Authors: Dyulicheva Yulia Yu. , Kosova Yekaterina A. , Uchitel Aleksandr D.
Published: May 2022

The augmented reality applications are effectively applied in education and therapy for people with special needs. We propose to apply the augmented reality portal as a special tool for the teachers to interact with people at the moment when a panic attack or anxiety happens in education process. It is expected that applying the augmented reality portal in education will help students with ASD, ADHD and anxiety disorder to feel safe at discomfort moment and teachers can interact with them. Our application with the augmented reality portal has three modes: for teachers, parents, and users. It gives the ability to organize personalized content for students with special needs. We developed the augmented reality application aimed at people with cognitive disorders to enrich them with communication skills through associations understanding. Applying the augmented reality application and the portal discovers new perspectives for learning children with special needs. The AR portal creates illusion of transition to another environment. It is very important property for children with ADHD because they need in breaks at the learning process to change activity (for example, such children can interact with different 3D models in the augmented reality modes) or environment. The developed AR portal has been tested by a volunteer with ASD (male, 21 years old), who confirmed that the AR portal helps him to reduce anxiety, to feel calm down and relaxed, to switch attention from a problem situation.
Perspectives on the use of augmented reality within the linguistic and literary field of primary education
Authors: Nezhyva Liudmyla L. , Palamar Svitlana P. , Lytvyn Oksana S.
Published: May 2022

The article analyzes the scientific sources on the problem of augmented reality in the educational field. There is a fragmentary rationale for new technology in primary school, to a greater extent the experience of scientists and practitioners relate to the integrated course “I am exploring the world”. The peculiarities of Ukrainian and foreign writers’ works with AR applications, which are appropriate to use during the classes of literary reading, are analyzed. The authors substantiated the prospect of augmented reality technology for mastering the artistic image of the world of literary work, the relevance of use of AR to modern educational challenges, and also demonstrated the possibility of immersion into the space of artistic creation and activation of students’ imagination with the help of AR applications. The article demonstrates the possibilities of use AR-technology for the development of emotional intelligence and creative thinking, solving educational tasks by setting up an active dialogue with literary heroes. The basic stages of the application of AR technologies in the literary reading lessons in accordance with the opportunities of the electronic resource are described: involvement; interaction; listening, reading and audition; research; creative work; evaluation. It is confirmed that in the process of using augmented reality technology during the reading lessons, the qualitative changes in the process of formation of the reader’s culture of the students of experimental classes appears, as well as the increase of motivation, development of emotional intelligence and creative thinking.
Personalization of learning using adaptive technologies and augmented reality
Authors: Marienko Maiia V. , Nosenko Yulia H. , Shyshkina Mariya P.
Published: May 2022

The research is aimed at developing the recommendations for educators on using adaptive technologies and augmented reality in personalized learning implementation. The latest educational technologies related to learning personalization and the adaptation of its content to the individual needs of students and group work are considered. The current state of research is described, the trends of development are determined. Due to a detailed analysis of scientific works, a retrospective of the development of adaptive and, in particular, cloud-oriented systems is shown. The preconditions of their appearance and development, the main scientific ideas that contributed to this are analyzed. The analysis showed that the scientists point to four possible types of semantic interaction of augmented reality and adaptive technologies. The adaptive cloud-based educational systems design is considered as the promising trend of research. It was determined that adaptability can be manifested in one or a combination of several aspects: content, evaluation and consistency. The cloud technology is taken as a platform for integrating adaptive learning with augmented reality as the effective modern tools to personalize learning. The prospects of the adaptive cloud-based systems design in the context of teachers training are evaluated. The essence and place of assistive technologies in adaptive learning systems design are defined. It is shown that augmented reality can be successfully applied in inclusive education. The ways of combining adaptive systems and augmented reality tools to support the process of teachers training are considered. The recommendations on the use of adaptive cloud-based systems in teacher education are given.
The use of cloud computing technology in professional training of future programmers
Authors: Osadcha Kateryna P. , Osadchyi Viacheslav V.
Published: May 2022

The article provides a brief analysis of the current state of the study of cloud technologies by future software engineers at foreign and Ukrainian universities. The author experience in the application of cloud technologies in the training of future software engineers in Ukraine is presented. The application of cloud business automation systems, online services to monitor the implementation of the software projects, Google services for collaboration, planning and productivity while studying professional disciplines and carrying out diploma projects is described. Based on the survey conducted at Stackoverflow, the state of application of cloud technologies by software engineers around the world has been analyzed. The cloud technologies that are not studied at the analyzed universities of Ukraine and those that are not popular with software developers in the world, but studied at Ukrainian universities by future software engineers are outlined. Conclusions are made on the modernization of training programs for future software engineers. Topics for the study of cloud technologies by future software engineers in the content of professional disciplines are proposed.
Ways to design a digital educational environment for K-12 education
Authors: Morze Natalia V. , Kucherovska Viktoriia O.
Published: May 2022

Most educational institutions strive to create favourable conditions for students which meet educational needs of each student. It leads to high demand in the digital educational environment of K-12 education institutions. The article is devoted to the description of the concept, components and ways of designing the digital educational environment of a K-12 education institution through the transformation of educational activities. The importance of developing an educational policy of an educational institution in the field of digital technology is described. Authors present the model and the ways of designing the digital educational environment of the K-12 education institution. The necessity of self-assessment of digital technologies usage in the educational process by all its participants is substantiated; the ways of application of the European tool SELFIE for carrying out such self-analysis are described. Based on the adaptation of all components of the tool SELFIE for Ukrainian education, the results of its usage at one of the secondary schools in Kyiv are presented.
Cloud technologies and learning analytics: web application for PISA results analysis and visualization
Authors: Mazorchuk Mariia S. , Vakulenko Tetyana S. , Bychko Anna O. , Kuzminska Olena H. , Prokhorov Oleksandr V.
Published: May 2022

This article analyzes the ways to apply Learning Analytics, Cloud Technologies, and Big Data in the field of education on the international level. This paper provides examples of international analytical researches and cloud technologies used to process the results of those researches. It considers the PISA research methodology and related tools, including the IDB Analyzer application, free R intsvy environment for processing statistical data, and cloud-based web application PISA Data Explorer. The paper justifies the necessity of creating a stand-alone web application that supports Ukrainian localization and provides Ukrainian researchers with rapid access to well-structured PISA data. In particular, such an application should provide for data across the factorial features and indicators applied at the country level and demonstrate the Ukrainian indicators compared to the other countries’ results. This paper includes a description of the application core functionalities, architecture, and technologies used for development. The proposed solution leverages the shiny package available with R environment that allows implementing both the UI and server sides of the application. The technical implementation is a proven solution that allows for simplifying the access to PISA data for Ukrainian researchers and helping them utilize the calculation results on the key features without having to apply tools for processing statistical data.
Интеграция прагматической лингвистики в дидактическую концепцию
Authors: Малигін О. Г.
Published: May 2022

У статті розглядаються проблеми інтеграції Прагматичної лінгвістики у процес викладання другої іноземної мови в середніх школах за кордоном. Зазначено фактори національної культури, які треба враховувати при викладанні іноземної мови.
Две перспективы в коммуникативной дидактике и методике преподавания английского языка (на примере школ Германии)
Authors: Малигін О. Г.
Published: May 2022

У статті розглядається прагматична та педагогічна перспективи у комунікативній дидактиці та методиці викладання англійської мови у середніх школах за кордоном. Зовнішні фактори, які вшивають на формування нової концепції викладання іноземної мови.
Особливості перекладу топонімів у складі фразеологічних одиниць (на матеріалі французької мови)
Authors: Захарова Наталія Олександрівна
Published: May 2022

У поданiй статтi топонiми розглядаються як категорiя власних назв i як складова частина фразеологiзмiв французької мови. Аналiзуються поняття «ендонiм» i «екзонiм». Визначаються способи перекладу сталих виразiв iз топонiмним компонентом (повнi i частковi еквiваленти, описовий метод, калькування) й особливостi перекладу топонiмiв при використаннi кожного з них.
Авторская интерпретация образа Калиостро в романе-биографии М. А. Кузьмина "Чудесная жизнь Иосифа Бальзамо, графа Калиостро"
Authors: Дудніков Микола Олексійович
Published: May 2022

Статтю присвячено вивченню авторської iнтерпретацiї образу графа Калiостро в романi-бiографiї М. А. Кузьмiна. Дослiджуються теоретичнi аспекти бiографiчного жанру з урахуванням його рiзновиду – «нової бiографiї». Вивчається белетризований сюжет, насичений авантюрними пригодами, що надає роману ефекту розважальностi. Узагальнюються прийоми зображення письменником авантюрної iсторичної особистостi, якi мають антиномiчно-iроничну спрямованiсть.
Peranan Latar Belakang Orang Tua, Pendidikan Kewirausahaan Dan Lingkungan Berwirausaha Di Universitas Terhadap Entrepreneurial Persistence Pada Mahasiswa Wirausaha Di Indonesia
Authors: Risananda Valentina Sonia , Ardianti Retno
Published: May 2022

Ditengah semakin meningkatnya fenomena berwirausaha di kalangan mahasiswa, penelitian selama ini belum menjawab tentang faktor-faktor apakah yang berperan dalam mendukung kegigihan mahasiswa untuk secara terus menerus melanjutkan usaha yang didirikannya (entrepreneurial persistence). Menyikapi hal tersebut, maka penelitian ini dilakukan untuk menjelaskan entrepreneurial persistence dari mahasiswa wirausaha (student entrepreneur) dengan menggunakan latar belakang orang tua, pendidikan kewirausahaan, dan university entrepreneurial environment sebagai variabel penduganya. Dengan menggunakan data survey yang dilakukan secara dua tahap yaitu pada tahun 2020 dan 2021 pada mahasiswa wirausaha di sejumlah kota di Indonesia, penelitian ini menunjukkan bahwa ketiga variabel tersebut menunjukkan kontribusi yang positif terhadap entrepreneurial persistence. Menariknya, hasil penelitian juga mengindikasikan bahwa memiliki orang tua dengan latar belakang sebagai entrepreneur memiliki peran yang signifikan terhadap kelangsungan usaha secara riil, sementara peran lingkungan universitas lebih pada pada membentuk kemampuan dan sikap untuk gigih berwirausaha. Penelitian ini memberi kontribusi pada literatur kewirausahaan dalam menjelaskan faktor yang berperan terhadap persistence dalam berwirausaha yang dilakukan oleh student entrepreneur. Secara praktis, hasil penelitian ini diarahkan untuk memberikan masukan pada dunia pendidikan tinggi di Indonesia dalam menciptakan atmosfer pendidikan yang dapat mendukung mahasiswa untuk  dapat mendirikan dan melanjutkan   usaha yang telah didirikannya.
Strategi Pemasaran Dalam Pengembangan Brand Awareness pada Sentra Olahan Salak Kunara Desa Kedungrejo Kecamatan Megaluh Kabupaten Jombang
Authors: Sagita Rizka Alip , Siswahyudianto Siswahyudianto
Published: May 2022

Buah salak termasuk buah asli Indonesia. Sebagian orang mengetahui buah salak hanya sebagai buah diatas meja yang dapat dimakan padahal buah salak dapat diolah menjadi berbagai macam olahan. Produk hasil olahan buah salak bernama ‘’kunara’’. Dalam upaya membentuk ingatan merek kunara dibenak konsumen sebagai produk olahan salak perlu dilakukan agar kunara menjadi pilihan pertama konusmen saat membutuhkan produk dari buah salak. Dengan adanya brand awareness (kesadaran merek) terhadap merek kunara maka merek kunara menjadi produk yang dikenal dan diminati konsumen. Pengembangan brand awareness dapat dilakukan dengan strategi pemasaran. Strategi pemasaran tidak lepas dari produk, desain kemasan, dan promosi. Fokus penelitian ini yaitu bagaimana strategi pemasaran produk, desain kemasan, dan promosi dalam pengembangan brand awareness pada Sentra Olahan Salak Kunara. Tujuan dari penelitian ini adalah menganalisis strategi pemasaran produk, desain kemasan, dan promosi dalam pengembangan brand awareness pada produk olahan salak kunara. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Teknik pengumpulan data dengan wawancara, observasi, dan dokumentasi. Serta menggunakan teknik analisis data dan pengecekan keabsahan temuan. Berdasarkan hasil penelitian strategi pemasaran produk, desain kemasan, dan promosi mampu untuk membangun pengembangan brand awareness pada produk olahan salak kunara.
Analisis Strategi dan Keunggulan Bersaing Sebagai Kunci Sukses Umkm Ritel: Studi Kasus Perusahaan Abc
Authors: Azra Firman El Amny
Published: May 2022

Kewirausahaan mempunyai pengaruh signifikan terhadap kesejahteraan dan pertumbuhan ekonomi suatu negara. Peningkatan aktivitas kewirausahaan harus dilakukan dengan mendorong pengembangan sektor UMKM yang sehat karena eratnya kaitan UMKM dengan kewirausahaan. Sektor UMKM mempunyai peran penting dalam perekonomian Indonesia. Namun tingginya tingkat kegagalan pada UMKM yang mencapai 80% pada 5 tahun pertama perlu menjadi perhatian. Penelitian ini bertujuan untuk mengetahui strategi dan keunggulan bersaing yang berpengaruh terhadap kesuksesan usaha ritel UMKM. Penelitian ini menggunakan metode campuran deskriptif kualitatif dan studi pustaka. Data primer dikumpulkan dengan metode wawancara mendalam dan observasi lapangan. Partisipan dipilih menggunakan purposive sampling berdasarkan kriteria yang ditentukan oleh peneliti. Sampel yang dipilih adalah pemilik, manajer, karyawan dan 10 orang pelanggan perusahaan ABC. Perusahaan ABC dipilih karena merupakan UMKM dibidang perdagangan eceran yang beroperasi lebih dari 8 tahun dan mempunyai tingkat pertumbuhan yang sehat yaitu mencapai 500% dalam periode 5 tahun. Seluruh data kemudian dianalisis dengan SWOT, IFE, EFE, IE dan TOWS Matrix. Hasil penelitian menunjukkan empat strategi untuk mengembangkan keunggulan bersaing kelanjutan perusahaan ABC. Pertama, strategi untuk meningkatkan penjualan melalui media daring dengan pelayanan prima. Kedua, strategi meningkatkan penjualan pelanggan loyal dengan mengembangkan komunikasi yang efektif. Ketiga, memberikan pelayanan terbaik kepada pelanggan untuk meningkatkan reputasi.
“Western Development” as the Main Vector of the PRC's Strategic Regional Transformations in the 21th Century
Authors: Makeeva Svetlana B.
Published: May 2022

The complex of regional transformations of the national economy in the Western region of the PRC, implemented since 2000, is called «Western Development». The study of the main directions of the implementation of the development strategy of Western China is most relevant in the context of the study of the modern regional history of the PRC, which makes it possible to identify the prerequisites, patterns and consequences of Chinese regional policy. The peripheral nature of the West of China determines the significance of spatial transformations in this region, and forces neighboring countries, including Russia, to orient themselves towards those strategic, promising projects, the echoes of which are reflected in the transformation and adaptation of the policies of the states neighboring with the PRC. Regional transformations of recent decades in the West of the PRC are dictated by the desire for complementary co-development of Chinese regions with different levels of economic growth, mutual openness of China in the eastern and western directions, common prosperity, security and stability of the western border areas of the PRC, as well as harmonious coexistence man and nature. «Western development» of the PRC is an important strategic stage in achieving the main goal of the Chinese state by the centenary of the formation of the PRC by 2049 to reach the level of the leading world powers. Analysis of strategic regional planning shows that this period of time is divided into 3 key stages for the development of the western territory: the fundamental stage 2001-2010, the accelerated stage 2011-2030, the stage of modernization 2031-2050.
Maritime Regionalism as a Response to a Strategic Challenge: the Legacy of K.M. Panikkar’s Theory
Authors: Kupriyanov Alexey V.
Published: May 2022

In recent years, there is a growing interest in the legacy of Kavalam Madhava Panikkar, a scientist, diplomat and naval theorist, who is sometimes called the "Indian Mahan" and "the father of the Indian Navy". K.M. Panikkar was one of the first scholars to try to propose a naval strategy for an independent India. This article is devoted to the analysis of the books and articles of Panikkar, written in 1943–46, and of the evolution of his views on naval strategy. The author claims that Panikkar, on the basis of his historical research, came to the conclusion that India needs a powerful Navy. Being a follower of Mahan, Panikkar believed that the problem of protecting India could be solved by establishing control over the Indian Ocean. He tried to propose an alliance with Great Britain and the creation of a regional security organization. At the same time, Panikkar believed that the strategic interests in Britain would not allow her to leave the region; it will be forced to seek an alliance with the strongest regional power, i.e. India. A significant role in the development of this concept was played by British officials, who tried to create a pool of Indian intelligentsia loyal to the British and supported Panikkar's historical and strategic research. The article analyzes the reasons for the failure of Panikkar's initiatives but concludes that his theoretical constructs are of independent value, and the interest in his works, which has increased in India in recent years, requires their careful analysis.
Foreign Policy Doctrines of Islamist Organisations in Pakistan (Late 1940s – Early 1970s) within the Context of Islamic Perception of International Law
Authors: Filimonova Alina L.
Published: May 2022

The article analyses the specifics of how Pakistani Islamists define the guidelines and aims of State’s foreign policy. It is during the initial period of Pakistan’s existence, scrutinized by the authors, that the basis for this vision was laid: at that time the Islamists were urged to form their own perception of Pakistan’s role and position in the world, as well as to transmit their attitude towards the official foreign policy of the Pakistani government. Since both these tasks were being accomplished in consonance with Islamic norms, the current study involves a general review of respective doctrines and demonstrates how they were interpreted within the Pakistani context.
The article also provides evidence that at this stage there came into existence specific factors within Pakistan which influenced the Islamists’ worldview – including the matters of foreign policy. The main factors of this kind, laid out in the article, are the following: firstly, the attitude of the State government towards the Islamists and the level of their access to power; secondly, the place of “Islamic theme” within the foreign policy promoted by the State.
Created as a Muslim state, Pakistan from the very beginning faced the need to define the role of Islam in policymaking – the task that considerably affected both domestic and foreign policy, complicating inter-State relations.
Detailed study of the established points determines under which circumstances Pakistani Islamists developed their views of foreign policy and to what extent these views came in harmony with dogmatic Islamic perception of International Law.
Mythological Time of the Hittites
Authors: Shelestin Vladimir Yu.
Published: May 2022

Scholars usually consider the Hittite mythological and epic texts to reflect the narrative traditions of Anatolia, Mesopotamia and Syria, the same as could be said for many other elements of the Hittite culture. Despite the epic texts found in the Hittite archives are often labeled to be foreign or translated literature, the Hittite scribes worked a lot to adapt them to their own worldview. The paper will discuss the temporal aspect of these texts to understand the peculiarities of the Hittite time perception. These texts show little attention to small units of time like day. The only mention of the seven-day-term in the Song of Release can be the feature of Syrian and not Hittite culture. The positive distinction of these texts from their analogues in the rest of the Ancient Near East is the detailed description of the multi-month processes like gestation that can find its counterpart in the ritual texts. The Song of Going Forth have shown the limits of time in the Hittite worldview and gave life to the vivid discussion about how long were the nine years of kingship for the primeval gods. The detailed analysis of all attestations of time periods in the Hittite mythological and epic texts shows that the Hittites had no passion to the great numbers measuring their real or mythological past even with the availability of tools for it, in contrast with other Ancient Near Eastern and Indo-European traditions. These features of time perception in the Hittite myth and epic fit well to our knowledge of the Hittite calendar, based on the periods of one month and of one or several years.
Foreign Policy of the Republic of Turkey on the Eve of World War II in the Publications of Modern Turkish Researchers
Authors: Boldyrev Andrey V.
Published: May 2022

The article is devoted to the assessment by modern Turkish researchers of the foreign policy of the Republic of Turkey on the eve of the Second World War. Therefore, in assessing the interwar period of Soviet-Turkish relations, there is a consensus between the “old” and “new” Turkish historiography, although some researchers note Ankara's desire to preserve a positive image of the USSR in the eyes of Turkish public opinion at all stages of Soviet-Turkish relations in the 1920s and 1940s. 
Today, Turkish historians turn their attention to the desire of the Turkish Republic to avoid war and to create a collective security system in the Eastern Mediterranean with the help of the European powers. In Turkish studies, the position of the USSR looks provocative, since it is the Soviet Union is considered to be the culprit for the fact that a similar system was not extended to the Black Sea region. Turkish historians prefer not to focus on the fact that wishing to conclude a double agreement with the USSR and the Anglo-French alliance, Turkey itself sought to avoid entering the war, but admit that at the Moscow negotiations in 1939 the USSR defended its interests, and the Molotov Pact –Ribbentrop was the result of European politics. The Ankara agreement of 1939 is interpreted as the result of unsuccessful Moscow negotiations, but the agreement itself is seen as in the interests of Turkey. Such views are associated with the desire of some Turkish researchers to revise a number of existing concepts.
Moblization potential of Pentecostalism in modern Africa
Authors: Zakharov Ivan A.
Published: May 2022

The article aims to examine the mobilizational potential of Pentecostalism - one of the fastest growing and the largest branches of Christianity in Africa. The obtained results indicate a high mobilization potential of African Pentecostalism, yet it has some features and limitations. Its exploitation is connected with a duality that lies in the internal heterogeneity, the doctrinal peculiarities of the waves of Pentecostalism. This defines multiscale nature of the mobilizational potential of Pentecostalism. It can cover both certain settlements and entire states and pursue both global goals and the personal interests of individual leaders. The influence of Pentecostalism can spread to ethnic groups and nations, other Christian denominations and even Islam. By creating political parties, NGOs, youth and charitable organizations Pentecostals penetrate into political life of Africa. Additionally, there are evidences of radicalization of Pentecostalism, which occurs in multiconfessional countries such as Nigeria. Despite the growing involvement of Pentecostalism in the social and political life of African countries, at the moment it is quite localized. This may be due to the extremely intense competition between Pentecostal Churches. In the future, when the territorial expansion of Pentecostalism slows down, we can expect the unification and acceleration of such churches and their integration into the social and political life of Africa as a single force. This trend can already be traced in "umbrella structures" and "alliances" forming around large classical Pentecostal churches and megachurches in countries of the continent with large Pentecostal communities - Nigeria, Kenya, South Africa, Ghana, DR Congo, etc.
The League of Arab States Countries at the Present Stage: Economic Development and New Challenges in the 21th Century
Authors: Khasbulatov Ruslan I.
Published: May 2022

Due to the negative impact of the global factor and the growth of contradictions in the Arab League states (LAS), a comprehensive study of the socio-economic and foreign trade development of these states and the search for ways to eliminate existing contradictions in this area is currently being updated. On the other hand, the situation developing in this region is having an increasing – and very ambiguous-impact on the entire system of the world economy. These circumstances, according to the authors, arouse scientific interest in the LAS in the economic aspect-both at the country, regional and global levels.
The purpose of the study is to analyze the socio-economic development of the Arab countries united in the LAS in the world economy and trade, as well as possible ways to develop the Organization.
It is shown that the LAS countries group is heterogeneous in terms of the level and dynamics of socio-economic development and role in the international economy. Over the past decades this differentiation has increased, which negatively affects the interaction of the LAS countries, primarily in the field of trade.
The analysis was carried out on the basis of UNCTAD statistics for 1970–2019. 
In the article used the method of visualization, induction, historical approach, etc. The authors conclude that the growth of the economic potential of the LAS and the strengthening of their position on the world market as a trend. This, along with the growth of the population, income levels and the improvement of foreign trade mechanisms, makes the LAS countries increasingly attractive foreign economic partners.
Achaemenid Decoration with an Eight-Pointed Star from Filippovka 1
Authors: Balakhvantsev Archil S.
Published: May 2022

The article is devoted to the publication of a piece of jewelry with an eight-pointed star – a symbol of the goddess Inanna / Ishtar. The main decorative elements (an eight-pointed star, a filigree made of braids and smooth wire, an end with pyramids of four grain balls, additional elements of chains in the form of wires ending in pyramids of grain on which beads were strung, and drop-shaped pendants decorated with pyramids of four grains, four-bladed pendants, consisting of two thin almond-shaped plates bent at right angles, soldered together along the fold line), as well as the use of cloisonne enamel technique by the master and the method of attaching round eyelets soldered to the underside of the plate, have numerous parallels among Achaemenid jewelry. We can assume that the decoration was sewn on the upper part of the headdress, which was a trun-cated cone, the top of which was beveled back. In this case, chains of medium length could be lo-cated in front, and short chains – behind, dropping to the same level.
Along with other Achaemenid prestige values, it fell into the hands of the Southern Urals nomads as payment for their participation in the suppression of the Inaros' revolt in Egypt in 456–454 BC and then for several decades it existed in a nomadic environment. Taking into account the available analogies and the historical context of the find, the decoration can be dated to the last quarter of the 6th – the first half of the 5th century BC.
“A Special Form of Making Foreign Policy by the Threat of War to Imperialists”. A Case Study of Military-Political Activity of Central Committee Presidium under N.S. Khrushchev, 1954–1964. Part 1
Authors: Skorospelov Petr P.
Published: May 2022

Khrushchev’s foreign policy (1953–1964) that characterized by the strategy of “balancing on the edge” is usually recognized as erroneous. Immediately after Stalin’s death, his successors initially feared a nuclear attack from the United States, which their own Air Force and Air Defense were unable to repel or to retaliate. Therefore, in 1954–1955, the Soviet leader attempted to create a buffer zone of neutral states along the perimeter of the USSR’s borders: he stopped the Korean War, proposed the mutual withdrawal of troops from Europe, etc. After the 1955 Geneva Conference, Khrushchev began to act more courageously, because he saw that the U.S. were afraid of the USSR too and didn’t want to attack it first. Trying to use the opportunities of the European colonial empires’ disintegration, the USSR provided to the newly independent states in Asia and Africa a large-scale economic, military, technical, and political support, and first of all, to Egypt and Indonesia, which controlled the Suez Canal and the Strait of Malacca – key areas on the sea route from Europe to the Far East. The negotiations between Mao Tse Tung and Khrushchev in 1957–1958 reveals their intention to shake up the military blocs created by the Americans near the borders of the socialist camp (NATO, SEATO, the Baghdad Pact). The Soviet leader initiated a series of political crises as interconnected stages of geopolitical offensive against the US position: the Suez (1956), the Syrian (1957), the Middle East (1958), the 2nd Berlin (1958), the Caribbean (1962), etc., which brought the USSR to the brink of war.
Una nueva especie del género Aldisa Bergh, 1878
(Mollusca: Nudibranchia) recolectada en La Gomera,
islas Canarias
Authors: Moro Leopoldo , Ortega Jesús
Published: May 2022

Se describe una nueva especie del género Aldisa Bergh, 1878,
colectada en Puntallana, La Gomera (islas Canarias).
Participatory Development of an Image-Based Communication Aid for Migrant Patients and Emergency Nurses
Authors: Denecke Kerstin , Thilo Friederike J.S. , Lueg Christopher , Olalia Loraine , Haldemann Anouk , Kaufmann Beatrice
Published: May 2022

Language barriers hamper or delay delivery of urgent and emergency care to migrant children when they or their parents don’t speak any of the languages commonly spoken in Switzerland. In such situations, nurses often fall back to use ad hoc communication aids, including translation apps and visual dictionaries, to collect information about a patient’s medical history. In this paper, we report on the participatory design process for a novel image-based communication aid. It is specifically tailored to the needs of migrant patients and nurses within Swiss pediatric clinics. We collected requirements in surveys and in-depth interviews with pediatric nurses. A prototype app was developed and tested with users in a scenario-based usability test. The results clearly show that the images developed, especially for symptoms, accidents or nutrition and excretion, are well comprehensible for triage and anamnesis. In contrast, a temporal classification or chronological occurrence of health incidents is difficulty to express with images.