bluuebunny/crossref_metadata_2025 huggingface dataset:
White technical variety of Platovsky grapes for quality ecological winemaking
Authors: Maistrenko Alexander , Maistrenko Lyudmila , Duran Nadezhda , Matveeva Natalia
Published: June 2021

Аbstract.

The agrobiological characteristic of Platovsky grape varietyhas been given. The variety was bred in ARRIV&W - a branch of the FSBSI FRARC as a result of crossbreeding of varieties Zala dyondye (Villar Blank × Csaba dyondye )× Podarok Magarach (Rkatsiteli × Magarach 2-57-72). The variety was included in the State Register of Breeding Achievements for Use in 2003. The technical purpose of use, very early maturation, the duration of the production period is on average 110 days with the sum of active temperatures of 2499 °C. The variety is character-ized by high winter hardiness and frost resistance. At the sum of negative temperatures 586 °C the opening of the buds was 86%, the fruit shoots - from 70 to 97. m The harvest of 1 bush is on average for 11 years 5,7 kg with the planting scheme of 3 × 1,5. Platovsky is distinguished by a good sugar-accumulation (up to 300 g/dm3) with moderate acidity and used for high quality dry and liquor wines. Resistance to mildew and oidium is very high, which allows to cultivate the variety with minimal protection from fungal diseases and use grapes for the production of bio wine.
Study of the operating modes of a microwave installation for heat treatment and disinfection of grain
Authors: Storchevoy Vladimir , Suchugov Sergey , Umansky Peter , Storchevoy Alexander
Published: June 2021

Calculation method has been developed and mathematical models of the main parameters and operating modes of microwave installations for disinfecting grain and ensuring the required temperature regime, the rate of grain heating by controlling the temperature have been obtained. The use of microwave installations improves the process of grain disinfection from pathogenic microflora and pests. Microwave technologies and installations for grain disinfection include a number of operations that allow grain to be disinfected up to 75-85% of living pests that do not allow grain to be stored for a long time. Therefore, for agricultural enterprises, improving the parameters and modes of microwave operation for disinfecting grain is very important. In this regard, we propose a method for calculating the parameters and operating modes of microwave installations for disinfecting grain and ensuring the required temperature regime, the rate of grain heating by regulating the temperature. The choice of the power of microwave installations, the field strength and the working part of the capacitor is closely related to the fulfillment of the requirements for microwave installations for grain disinfection.
A new greenhouse: an attempt to reduce the cost of growing plants
Authors: Smirnova Olga , Сhernenko Victoria , Avetisyan Yuri
Published: June 2021

Growing plants in extremely cold environmental conditions is a difficult and expensive process. The required microclimate is usually created for plants artificially on the protected ground. For this purpose, we have developed an industrial prototype of a mini greenhouse, which allows to grow single plants. Laboratory tests have confirmed that the mini greenhouse provides optimal internal environment conditions due to the design features. This leads to a significant reduction in the cost of plants growing.
Development of a method for assessing the immunological reactivity of the animal body to prevent the development of pathology in the early stages of postnatal development
Authors: Agarkov Alexander , Gorchakov Edward , Agarkov Nikolay , Fedota Natalia , Tsygansky Roman
Published: June 2021

The study of immunological relationships in the functional system “mother-placenta-offspring” can make a significant contribution to the solution of the issue of improving the safety of the population of newborn animals and poultry. The pathology of the antenatal development of animals has not been sufficiently studied. Antenatal pathology of animals is more often manifested in the form of congenital malformations (anomalies) of development. Congenital defects are usually called those that occur during intrauterine development. However, congenital malformations are also observed in the period of postnatal development – as a consequence of a violation of the further formation of organs in animals. There is a need to develop a method for determining the immunological reactivity of the animal body, which would allow to assess the combined functional state of cell-mediated immunological reactivity of innate and acquired immunity in the functional system “mother-placenta-offspring” and determine the factors that cause immunosuppression. Determination of the immunological reactivity of the animal body includes a blood test by conducting a biological test, which uses the biological activity of red blood cells in the Nitroblue Tetrazolium Test and according to their sorption activity-more than 40% - animals are classified as individuals with reduced immunological reactivity among similar ones.
Effect of the Bacillus subtilis-based drug on the morphobiochemical and productive parameters of calves
Authors: Molyanova Galina , Nogotkov Maxim , Chigina Nelly
Published: June 2021

The effect of Bisolbi drug based on Bacillus subtilis on the physiological, biochemical and productive parameters of calves was studied. The research and production experiment was carried out in a dairy farm “Kupinskoe” of Samara Region on 30 calves of the Holstein-Frisian breed. The drug increases the intensity of the anabolic processes in animals: the amount of total protein in blood serum of calves of the experimental group at 120 days of age was higher by 8.9% (p≤0.05), albumin 9.2% (p≤0.01), compared with control animals. The purpose of Bisolbi contributed to the increase in the intensity of carbohydrate-lipid metabolism: cholesterol was higher by 23% (p≤0.01), glucose 0.4 mmol/l (p≤0.05) in blood 120-day calves of the experimental group, relative to the data of the control group. It was found that the body weight of calves in the control group at 100 days of age was 105.23±2.11 kg, in the experimental group -108.6±2.19 kg. The average daily gain in the experimental group was significantly higher by 0.075 kg (p≤0.01). At 120 days of age, the body weight of the experimental calves was higher by 4.19 kg (p≤0.05), the average daily increase by 0.080 kg (p≤0.05), relative to the control animals.
Optimization of growth processes of the selected strain Lactobacillus acidophilus (B-4107) K-1-T with the prospect of its use for the prevention of gastrointestinal diseases in calves
Authors: Samoylenko Viktor , Ozheredova Nadezhda , Svetlakova Elena , Ranyuk Danil , Ranyuk Roman
Published: June 2021

Gastrointestinal diseases of young cattle occupy the bulk of the total number of postnatally significant diseases in terms of coverage, which causes significant economic damage to animal husbandry. In the modern world, the basis for prophylactic that is safe for a living organism is the use of bacterial preparations created from symbiotic selected probiotic strains with the inclusion of a functional substance and a prebiotic. In this regard, the role of lactulose, which meets all the necessary international requirements, becomes particularly important. When determining the influence of the prebiotic Lactulose, as a catalytic enzyme, on the growth processes of the collection strain Lactobacillus acidophilus (B-4107) K-1-T, it was experimentally established that the prebiotic. Lactulose has a significant effect on the growth and activity of the tested strain of lactic acid microorganisms. The following data is necessary for the development of effective means of normalizing the microbiota in the prophylactic of diseases of the gastrointestinal tract of young animals of infectious and non-infectious etiology.
Indicators of meat productivity of turkeys of various crosses
Authors: Arakcheeva Elena , Golovko Elena , Zabashta Nikolay , Sinelshchikova Irina
Published: June 2021

In the raw material zone of baby food producers in the Krasnodar Territory, a large Ermakov farm supplies turkey to the Branch “Plant of canned meat for children Tikhoretsky JSC “Danon Russia”. According to the results of the slaughter of five-month-old turkey of two crosses, White broad-breasted and Hybrid Converter, high indicators of meat productivity were established: slaughter yield (81.2 and 85.0 %), yield of meat suitable for baby food 62 % and 65 % , the yield of white breast meat - 23 and 25 %, respectively, for the White broad-breasted and Hybrid Converter crosses. In terms of meat yield from five-month-old turkeys, the advantage of the Hybrid Converter cross has been proven. On the basis of the studies carried out, it can be concluded that the meat of the turkey of the White broad-breasted and Hybrid Converter crosses have a high biological value in terms of chemical and amino acid composition.
On a Method in Dynamic Elasticity Problems for Heterogeneous Wedge-Shaped Medium
Authors: Berkovich Vyacheslav , Poltinnikov Viсtor
Published: June 2021

The method of analysis of steady oscillations arising in the piecewise homogeneous wedge-shaped medium composed by two homogeneous elastic wedges with different mechanical and geometric characteristics is presented. Method is based on the distributions’ integral transform technique and allows reconstructing the wave field in the whole medium by displacement oscillations given in the domain on the boundary of the medium. The problem in question is reduced to a boundary integral equation (BIA). Solvability problems of the BIA are examined and the structure of its solution is established.
Synthesis and properties of ion-exchange materials based on hydrolysis lignins
Authors: Popova Olga , Finochenko Tatyana
Published: June 2021

Hydrolytic lignin is a large-tonnage waste product of ethyl alcohol production and is a renewable resource. The structure of lignin is characterized by the presence of a large number of hydroxyl groups, which provides the value of lignin as a raw material for synthesis in polymer chemistry. But due to their low chemical stability in dilute alkalis, acids and solvents, lignins are of little use for wide practical use. The introduction of additional functional groups into the lignin maromolecule by oxidative modification with the use of resource-saving technologies makes it possible to obtain new products for the synthesis of composite materials. On the basis of electrochemically modified lignin in polycondensation reactions with phthalic acid, ion-exchange materials have been obtained: weakly acidic cation exchangers with a exchange capacity of 0.1 mol/l NaOH 3.5-3.8 mmol/cm3, capable of sorbing cations in a wide range of pH values, and ampholyte (exchange capacity for sodium cation 6.4-6.6 mmol/cm3, for chlorine anion - 1.1-1.3 mmol/cm3). Ion exchangers synthesized on the basis of chlorine and nitro-containing lignins have been investigated in comparison with generally known industrial ion exchangers; they have high exchange and physic-mechanical characteristics and chemical resistance.
On the determination of the sound wave parameters during cavitation destruction of loam soil
Authors: Starovoytov Sergey , Korotchenya Valery
Published: June 2021

Finding the values of the frequency and sound pressure of an acoustic wave, which ensures the process of loosening loam soil, is a very important task. We assumed that the value of the average sound pressure at which the intensity of the cavitation process would be maximum is equal to twice the value of the hydrostatic pressure. The minimum radius of the formed bubble is directly proportional to the doubled surface tension of the soil solution and inversely proportional to the ultimate compressive strength of soil. The value of the ultimate compressive strength of loam soil depends on its absolute moisture content. The angular frequency of the sound field is directly proportional to the tillage depth and the ultimate compressive strength of the soil, and inversely proportional to the sound wave propagation speed and the surface tension of the soil solution. With a loam soil density ρ=1554 kg/m3 and a tillage depth h=0.3 m, the average sound pressure was PA=9324 Pa. In the interval of physical ripeness of loam soil, the oscillation frequency of the sound field was in the range of 19 762 to 37 773 s-1.
The influence of different methods of soil processing on the microbial communities composition
Authors: Krasavin Dmitriy , Gorovtsov Andrey , Krasavin Evgeniy
Published: June 2021

Modern agriculture faces the challenge of soil degradation due to improper land use and the development of erosion processes. Plowing technology profoundly transforms the surface soil horizon and makes it vulnerable to such negative processes. One of the technologies that reduce agricultural practices’ negative impact on the soil is direct sowing, which is much more environmentally friendly than disking and plowing. In this work, the influence of different tillage technologies on the soil microbial community structure was studied. It was found that the number of cellulolytic, ammonifying bacteria, actinomycetes, and soil fungi was significantly higher when using direct sowing technology compared to plowing. The intensity of mineralization processes was lower than during plowing, which indicates a shift in the balance towards the accumulation of soil organic matter. Thus, the technology of direct sowing contributes to an increase in the soil biological activity and can be an effective method for restoring soil fertility.
Principles and methodological approaches to efficient use of land
Authors: Ovchinnikova Natalia , Aliyeva Natalia , Petrova Irina
Published: June 2021

The use of commercial land, land parcels or land in general refers to an objectively complex process being one of the main components of land relations revealing their content. The principle of rational land use acquires its objective character on a basis of clear interaction between technical, technological, natural-biological, socio-economic and environmental components that ensure effectiveness of law of continuous recovery of soil fertility and productivity of agricultural lands. Land use is a process providing implementation of these properties which manifests itself as growth of production.
Pump elements recondition by electrolytic chromium plating
Authors: Kokieva Galia , Dryzianova Varvara
Published: June 2021

Improving the efficiency of maintenance production in agriculture closely connected to the creation and implementation of such methods of repair and recondition of elements that improve the physicomechanical and service properties of wear joint assemblies.The presence of a nitrided case on the surface of elements lays the groundwork for obtaining a complex covering based on chromium nitrides. Electrolytic chromium plating is one of the ways to recondition elements that increase the service life and machines reliability, and reduce maintenance cost. However, the widespread adoption of chromium plating for the recondition of worn elements is hold back by the low productivity of the process. Therefore, the intensification of chromium plating in reconditioning worn-out machine elements is an urgent problem. It is advisable to recondition critical parts subjecting to abrasive wear, for example, precision vapors of fuel injection equipment, with chromium plating. However, the low productivity and high-energy consumption of the process require the improvement of the electrolyte in order to increase the current output of chromium and the permissible cathode density. The article describes a method for improving the quality of an electrolyte, a method for increasing its versatility, namely the supplementation of various organic additives and complexing substances into it.
Features of the application of ZigBee technologies in monitoring systems for agricultural objects
Authors: Boldyrikhin Nikolay , Al-Obaydi Ali Tawafan , Svizhenko Alexey , Manin Alexander , Sosnovsky Ivan
Published: June 2021

The article discusses the possibilities of using wireless technologies of the Internet of Things at agricultural facilities using the example of ZigBee technologies. This topic seems to be relevant, since the smart farm market is growing very quickly. This is due to the fact that the use of automated control systems for humidity, temperature, acidity, electrical conductivity of the soil, etc. allows you to increase productivity, reduce costs. The aim of the research is to assess the potential communication range between ZigBee devices, and to analyze the factors affecting the quality of the radio channel. As the results of the work, it should be noted a mathematical study of radio channels at frequencies of 868 and 2400 MHz, analysis of factors affecting signal propagation. The article also provides practical recommendations for choosing a network topology and ZigBee equipment..
The results of studying the EMF emergence in friction pairs of power machines
Authors: Salakhutdinov Ilmas , Molochnikov Denis , Glushchenko Andrei , Khusainov Albert , Gayaziev Ilnar
Published: June 2021

The work is devoted to the experimental studies of determining the magnitude of the electromotive force (EMF) that arises in the friction pairs of an internal combustion engine (ICE) and the possibility to assess its technical condition by the magnitude of the electromotive force. A research procedure was designed to carry out an experiment. The measurement of small value voltages was carried out using a control and measuring device, the principle of operation of which is based on operational amplifiers (OA). Based on the previously obtained theoretical values of the EMF, the designed millivoltmeter can make measurements in the range of the following values: from 50 μV to 1 mV and from 1 mV to 40 mV. To ensure the reliability of the readings of the measuring device, its calibration was carried out with the use of an AMPROBE 37XR-A digital multimeter. As a result of the measurements, the relationship between the EMF value and the crankshaft speed of the power plant was established. The analysis of the research results confirms the possibility of diagnostic assessment of the power machine condition by the values of the measured EMF using the proposed measuring complex.
Administrative and legal measures to stimulate entrepreneurship in agriculture
Authors: Agamagomedova Saniyat , Getman Yana , Kolodkina Vera , Zakirova Svetlana , Ilyushin Roman
Published: June 2021

In the context of the theory of entrepreneurial ecosystems (EE), a set of administrative and legal measures that stimulate the development of entrepreneurship in agriculture have been identified and analyzed. These elements of EE are poorly studied in science, at the same time, administrative and legal measures to stimulate entrepreneurship in agriculture are positioned from the point of view of the development of the institution of state regulation in agriculture and can have a significant impact on all structural elements of EE. The authors have identified three models of state regulation of entrepreneurship in agriculture, one of which is the model of state stimulation of entrepreneurship in agriculture. State and non-state measures to stimulate entrepreneurship in agriculture are highlighted, the forms and levels of regulation are indicated in state regulation. The quantitative and qualitative growth of rural entrepreneurship subjects, the introduction of innovations, the formation of entrepreneurial values, the potential for solving modern problems of agricultural entrepreneurship are highlighted as the goals of state stimulation of entrepreneurship in agriculture. It is concluded that it is possible to single out an agricultural entrepreneurial ecosystem (AEE).
Genesis of the Russian agro-industrial complex: historical and legal aspect
Authors: Kichalyuk Olga , Morozova Oksana
Published: June 2021

The article examines the genesis of the agro-industrial complex of Russia in the historical and legal aspect. The authors analyze the stages of the development process of the agrarian sector of the Russian economy, covering the period from 1918 to 2000, noting both positive and negative events that took place locally in the state policy of the country for the specified period. The authors emphasize that at the turn of the 1980s and 1990s, the socialist system of regulation of the economic mechanism of the agro-industrial complex completely outlived its usefulness, which contributed to the adoption of political decisions that marked the beginning of the modern stage of development. agrarian reform in Russia. Today, in a difficult foreign policy situation, the preconditions are being created within the country to stimulate and develop the domestic agro-industrial complex, which is the basis of the country’s food security.
Challenges and prospects of “green” marketing use by the Russian agricultural producers
Authors: Denisenko Julia , Lisitsin Valery , Fedosenko Anna
Published: June 2021

The key aspects and specificity of “green” marketing in comparison with the traditional marketing concept along with the areas of environmental activity of agricultural organizations and farms are discussed in the article. The results of the study conducted with the participation of marketing departments’ representatives of agricultural organizations of the Southern Federal District are presented in the paper. The research made it possible to identify the main challenges for organic agriculture development and use of “green” marketing tools in the activities of agricultural enterprises. Based on the discussion of the study results as well as on the analysis of scientific literature on the development of “green” marketing and organic agriculture, the directions of Russian agricultural organizations’ activity are suggested, which can contribute to the use of “green” marketing tools and improvement of business environmental friendliness, taking into account current global trends of sustainable development and corporate social responsibility.
On the issue of bankruptcy of a peasant (farm) economy
Authors: Morozova Oksana , Kichalyuk Olga
Published: June 2021

The article examines the issues of legal regulation of the bankruptcy of a peasant (farm) economy in Russia. The authors analyze the legislation that determines the legal basis for bankruptcy, especially the bankruptcy of a peasant (farm) economy, methods of state support for this entity as well as some shortcomings in the legal regulation of bankruptcy of peasant farms as one of the areas of the agro-industrial complex. The article notes the exceptional importance of special norms in regulating the activities of peasant farms and the need to codify legislation in this area due to its specificity.
Attitudes to time and coping-strategies of farming entrepreneurs
Authors: Pishchik Vlada
Published: June 2021

Farmers and especially their psychological state are not often objects of research. We used the following methods: the questionnaire “Attitudes to time” by Nutten (in Muzdybayev’s modification); the questionnaire SACS – “Strategies for overcoming stressful situations” (Hobfoll, 1994); the questionnaire of problems assessment in the activities of the farmers; the questionnaire “Crisis”, developed by us. The questionnaire “Crisis” was used to identify three groups of level of well-being. The sample consisted of farmers: 50 people. The results showed that the attitudes to time of young farmers have a positive, interesting, full of hope past; the present is negative, terrible, unsuccessful, significant; the future is positive, full of hope, active and saturated. The attitudes to time of older farmers are the following: the positive, pleasant, difficult, eventful past; the present is meaningful, positive, hopeful; the future is interesting, positive, bright, full of hope. The level of well-being in both groups is estimated at the average one. Coping strategies in the group of young farmers are - getting in touch, in the group of senior managers - indirect-actions; in both groups ‒ finding social support. The assessment of the problems of farming activity revealed two key problems - insufficient funds and lagging modernization.
Analysis of methodological bases of energy-economic assessment of agricultural technologies and projects
Authors: Shirokov Yuri , Tikhnenko Valery
Published: June 2021

The article shows that the urgency of the fuel and energy problem determines the need for rational energy consumption in all sectors of the economy, including agriculture. A comprehensive cross-sectoral approach is needed to address the issues of systematic management of energy saving in agriculture and to justify rational measures of economic support for the introduction of energy-saving technologies, machines, and projects on the part of the state. It is shown that the energy-economic (bioenergetic) estimation method meets these requirements.. The main advantage of the energy-economic assessment is that its application makes it possible to compare in single units of measurement (regardless of the historical period or the state, the current market situation) the costs of cultivating plants or servicing animals with the results of production and is mainly of national strategic importance. An approach to improving the methodology of energy-economic assessment of agricultural technologies and projects when using renewable energy sources in technological processes is presented. It is proved that in order to ensure the reliability of the energy-economic assessment in connection with the constant technological and organizational changes and the digitalization of technology and the economy, it is necessary to continue research in the direction of improving the methodology for assessing, clarifying and regularly updating energy equivalents.
The peculiarities of legal regulation of entrepreneurship in the agro-industrial complex during emergencies
Authors: Shmaliy Oksana , Grechkina Olga , Vanin Vitaly , Dushakova Lesia , Jagaryan Natalia
Published: June 2021

The research findings concerning legal regulation of entrepreneurship in the agro-industrial complex during emergencies (covid-19 pandemic) have been presented. After analyzing a number of reference sources it has been concluded, that there is a lack of scientific and methodological solutions for the legal support of the agro-industrial complex functioning and development. The general assessment of the situation in the agro-industrial complex in terms of emerging stress –factors has been made. The focus on emergency regulation has been demonstrated in the sphere of administrative legislature on agribusiness, as well as its interconnection with the key acts of the national strategic planning. (National Security Strategy of the Russian Federation and the Doctrine of Food Security of the Russian Federation). The conclusions have been made about the necessity to improve the legislature in the sphere under study, by means of adopting new regulations and amending the current ones in order to form the legal foundation and universal mechanisms of extraordinary regulation as applied to agribusiness.
The role and importance of social capital in rural development
Authors: Podgorskaya Svetlana , Schitov Sergei
Published: June 2021

A fundamentally new characteristic of the policy in relation to the development of rural areas is the achievement of a high standard of living of the rural population due to non-material factors of development, namely, the quality of the social environment and the state of the environment. In the new model of rural development, the main element is social capital and the level of development of rural social networks based on Internet technologies. Digitalization contributes to the active involvement of the rural population of Russia in network social interaction. Social networks are more important for rural residents than for urban residents, since they neutralize the territorial disunity of villages and provide access to information. They become a structural component of social capital, a condition and factor of its formation and reproduction. However, the level of digitalization in rural areas remains insufficient and is significantly inferior to urban areas. The development and improvement of social capital contributes to the use of hidden intangible resources, the disclosure of the potential of rural areas, the growth of its competitiveness, the formation of economic and social ties.
Features of the legal regulation of the agro-industrial complex
Authors: Spektor Ludmila , Tinshin Vadim
Published: June 2021

The purpose of the article is to study the legal regulation of the agro-industrial complex on the territory of the Russian Federation. Also, this article will consider examples of the CIS countries and countries bordering on the territory of Russia. This work will present: definition (APC), study of the subject and method of legal regulation, which are applied in relation to the agro-industrial complex in Russia, the history of the creation of agricultural complexes in the territory of the Russian Federation, we will talk about industries, the export of agricultural products, as well as what kind of assistance the Russian state and the CIS countries provide in the agricultural sector, support for the agro-industrial complex will also be considered.
Budget support as a tool for innovative and technological development of agriculture in Russia
Authors: Kholodov Oleg , Usenko Lyudmila , Kholodova Marina
Published: June 2021

The article is devoted to budget support as the main tool of innovative and technological development of agriculture in Russia within the framework of the State Program. Special attention is paid to the mechanism of subsidizing preferential investment loans aimed at modernizing the material and technical base of agricultural production. The assessment of the state of material and technical support of agricultural production in Russia in comparison with other countries of the world is given. The composition and structure of the limits of the resource provision of the departmental project “Stimulating investment activity in the agro-industrial complex” for 2017-2019 is analyzed. Special attention is paid to the mechanism of preferential investment lending. The dynamics of the purchase of agricultural machinery in the Russian Federation is presented, taking into account the new mechanism of state support that encourages the technical re-equipment of the industry. The rating of the leading credit and financial organizations of Russia participating in the implementation of the mechanism of preferential investment lending is presented. The composition and structure of concessional investment loans have been studied. The article describes the practice of updating the material and technical base of agriculture through Resolution No. 1432 and the system of JSC “Rosagroleasing”.
Methods and characteristics of commercial advertising in the socio-cultural context of the New Economic Policy (NEP)
Authors: Shishova Natalyja
Published: June 2021

The publication analyzes the advertising practice in Soviet Russia (the Union of Soviet Socialist Republics) in the 1920s - during the period of the new economic policy. The reasons for the advertising renaissance during the NEP period are indicated, the leading of which are the refusal of the Bolshevik leadership from the policy of "war communism" and the restoration of exchange relations. The author's opinion is justified, according to which commercial advertising during the NEP was a synthesis of pre-Soviet methods and Soviet innovations, and the latter modified not only the style of advertising activities but also its goals and objectives, giving them a politicized character. The article considers and characterizes both the socio-cultural specifics of the NEP and its impact on commercial advertising in the RSFSR (USSR). Which were expressed in the creation of innovative advertising texts and visual images, ideologization and a certain militarization of the advertising language, etc.
Digital education facing COVID - 19 pandemic: technological university experience
Authors: Pobegaylov Oleg
Published: June 2021

The article deals with the aspects of electronic and distance education under the COVID19 pandemic. It is noteworthy that there are common features in managing electronic and online education in higher school, as well as the problems of applying these formats of education. The tools of the educational process of digital education, the effectiveness of their use, the reaction of students and teachers to the new learning environment and technologies are described. The author argues that information and communication technologies are increasingly melting into various areas of education. This is facilitated by both external factors related to the widespread computerization of the society and the need for appropriate training of specialists, and internal factors related to the spread of modern digital technologies and software in school, the adoption of governmental and intergovernmental programs for the computerization of education, the emergence of the relevant digital experience of a large number of instructors. In most cases, the use of digital tools produces a real positive impact on the intensification of the work of the educators both in high school and university, as well as on the effectiveness of students' training, despite a number of shortcomings of the existing distant education system.
Investigation of interregional economic integration based on index analysis
Authors: Borisova Liudmila , Borisova Dina
Published: June 2021

The paper suggests an approach based on the application of index analysis when studying the process of interregional economic integration. Interregional economic integration can be regarded as a multilateral process, covering various industrial and business ties, social and economic relations, arising between mesa economic entities – regions of the country. Economic interests of the entities of transregional ties are the backbone foundation of this process. The practical use of the index method for the analysis of the interregional commodity turnover as one of the main economic indicators that define the development of interregional economic integration, made it possible to study geographic structure of import and export of goods, evaluate and obtain new results characterizing interregional interaction of Rostov Region with regions of the Southern Federal District in dynamics for three large types of products: food products, non-food products, technical and industrial goods. In the course of study of trade and business ties of the region with other participants of the interregional integration the sectoral and geographical structures of import and export of goods, interdependence of economic-wide indicators and the degrees of the region’s economic ties development, the problems of the efficiency of the existing sectoral structure of interregional commodity exchange were analyzed.
Human potential in the system of social and labor relations of the region in the context of the global digitalization of the economy (experience of sociological analysis)
Authors: Khubiev Bashir , Atabieva Zarema , Reshetnikova Natalia
Published: June 2021

The article summarizes the findings of a sociological study on the labour relations problems in a particular region of the North Caucasian Federal District. The integration processes of various scientific directions that study labour and employment relations, contradictory trends in approaches to the analysis of labour activity, satisfaction and labour productivity are revealed. The article analyzes the respondents’ opinion about the employment activity of the labour subject, his labour behaviour, base economic indicators and intellectual resources of the regional society. The authors note the dependence and interdependence of the Russian economy crisis and labour relations, especially the content of labour and its cost. For a total, these factors balance the income level of the working population, and the break-in economic ties between the regions have created noticeable disparities in the key indicators of employment and living standards. The authors give a special place to the characteristics of the carrier of labour relations, the level of activity, the main channels for the use of personal qualities and intellectual abilities. The concentrated expression of these categories of qualities, to which attention is drawn in the article, is the individualization of work activity and the simultaneous ability to work in a team. It is noted that both the creative qualities of the employee and the ability to realize talent in the workplace are manifested in these categories. In the modern world, social philosophy, sociology and other areas of human knowledge are in constant search of a balance between attractive prospects for transforming social reality under the influence of technology and the risks of manipulating human consciousness and his behaviour in a society of mass communications and big data.
Legal regulation of tourism activities in Russia and the CIS countries
Authors: Spektor Ludmila , Naira Kostanyan
Published: June 2021

The tourism and hospitality industry produces many social benefits. More specifically tourism creates employment opportunities, contributes to the growth of local and regional economies by improving both the living standards of resident households and the incomes of local firms and represents “a tool for poverty alleviation” especially in developing countries. Nowadays tourism is the biggest industry globally. In particular according to the World Tourism Organization and Organization of American States, “data indicates that the sector contributes to more than 10 % of global gross domestic product and provides for one in ten jobs in the world”.
Socio-economic conditions for formation of an ecological and recreational cluster in the Rostov region and its development potential
Authors: Kazmina Lyudmila , Makarenko Vadim , Provotorina Valeria , Shevchenko Elena
Published: June 2021

The article is concerned with basic concepts related to development of an ecological-excursion cluster in the Rostov region. The socio-economic conditions of its formation are described. The research base on which the research related to the study of touristic clusters is found is reviewed. It also gives grounds for the possibility of functioning of the ecological and recreational cluster, defines its functions and importance for the development of inbound and domestic tourism, the economy and the social sphere of the region. The zoning of the territory of the Rostov region according to the prevailing types of ecological and recreational clusters is proposed and the specifics of their activities and the development of types of tourism are indicated.
How have the restrictions linked to COVID-19 affected the inner-tourism in Russia
Authors: Priss Elena , Chukhno Alexey
Published: June 2021

Covid-19 has changed tourism significantly. Numerous research shows how various factors will affect travel after COVID-19. No doubt that tourism has become a major global industry with an annual average growth rate of 4-5%. It also creates 8% of the global GDP and 10% of employment. Yet it is also very vulnerable to crises of different origin such as natural disasters, epidemics, economic crises, political crises, terror, etc. Because tourism product (e.g. hotel beds, airline seats, restaurant tables, guide services) is perishable, unlike physical goods, they cannot be stored for future use. Past crises with few exceptions (e.g. 2008 Financial Crisis, 2014 Financial Crisis, the terroristic attack of airplane in Cairo 31st of October, 2015) had regional impacts and their global impact on tourism volume was limited. Yet, taking into account the speed and impact, Covid-19 is the most serious crises tourism industry has ever faced. This crisis is estimated to have a seven time larger impact on tourism than the 2008 Financial Crises. The effects of Covid-19 are expected to extend for two years and result in a decrease of 39-50% in global tourism volume. Tourism industry is expected to recover to 2019 pre-crises levels not before 2023.
Impact of distance learning on the physical training of technical university students in the context of the COVID-19 virus pandemic
Authors: Zavodny Nikita , Latyshev Sergey , Filippova Elena , Shengelaya Stanislav
Published: June 2021

The conditions of the pandemic caused by the covid-19 virus have made significant changes in the lifestyle of student youth, as well as in the educational process in universities, including in physical education. The main emphasis was placed on the self-organization of physical culture and health-improving activities of students: lecture courses and theoretical and methodological classes were organized. The purpose of the study is to analyze the impact of distance learning on the lifestyle, physical training and functional state of students of the Don State Technical University; as well as identifying ways to improve the quality of distance learning. The study was carried out on the basis of the Don State Technical University in Rostov-on-Don with the participation of second and third year full-time students. Students took a questionnaire reflecting their self-assessment on the organization of independent physical training and well-being in self-isolation during the first wave of the COVID-19 pandemic. To study the physical training of the respondents, a comparative analysis of the results of the initial and control testing of basic physical qualities was used.
Consolidation of rural municipal communities as a problem of mass consciousness of the population
Authors: Babintsev Valentine , Pshenichnaya Natalia , Kapustina Nadezhda
Published: June 2021

The article discusses the issues of consolidation of rural communities, which is one of the most important conditions for the successful development of the village. Based on the study of various theories of solidarity, the article analyzes the value, projective, cognitive, practical aspects of the perception by the mass consciousness of villagers of the idea of consolidating society in the countryside. The empirical basis of the article was the results of a sociological study “Features of the processes of consolidation of rural municipal communities”, which was conducted by the Department of Social Technologies and Public Service of the National Research University “BelSU” in 2020 among the rural population of the municipal districts of the Belgorod region. The data obtained in the course of the study allow us to assert that, although subjectively, rural residents have a predisposition to perceive the idea of consolidation, and it has undoubted attractiveness, the research participants realistically and pragmatically assess the possibilities of the practical implementation of this process, which will undoubtedly act as a significant demotivator in the event of initiating a consolidation strategy in a particular region. Thus, the complexity of the consolidation process and its uncertainty are emphasized.
Altruism and selfishness of young ambitious people and sustainable consumption
Authors: Barsukova Oksana , Mozgovaya Natalia , Kosikova Ludmila , Lomova Natalia
Published: June 2021

The paper presents the results of an empirical study of the orientation to altruism and the orientation to the selfishness of ambitious young people. All three phenomena studied manifest themselves in a person's social activity, in his relationship with other people. We see ambition as the desire of a person to become a significant person and to gain recognition of other people for real achievements. Altruism and ego is a certain attitude and behavior of a person, his interaction with other people. Altruism is a conscious and voluntary service to people, a desire to help other people, sympathy and collaboration. Selfishness is a person's preference and satisfaction with interests while neglecting the interests of others. The empirical study did not reveal significant differences in the representation and expression of altruism and selfishness among ambitious and unambiguous young people. The average score of altruism and selfishness in both groups of young people is in the range of averages, which suggests that both young people are equally inclined both to unselfishly help other people and to focus on personal interests. The results confirmed our assumption that ambitious people are different, and can be both altruistic and selfish. At the moment, the question of the unambitious characteristics of people who love them selves, who distinguish them from unambitious people, remains open and requires further study.
Life meanings and environmentally responsible behavior due to the subjective comfort and satisfaction of drug addicts at the stage of rehabilitation
Authors: Ermakov Pavel , Kryuchkova Anna , Denisova Ekaterina , Kolenova Anastasia
Published: June 2021

The article presents the results of a study of life meanings and values in connection with the life satisfaction of persons with drug addiction at the stage of rehabilitation. The urgency of the problem is determined by the fact that the statistics provided by the UN confirm that the number of people who use drugs is steadily increasing every year. In this regard, the issues of prevention of drug addiction and rehabilitation of addicts for the Russian society are today the most acute and represent a global problem. The results obtained in the study state that for drug addicts at the stage of rehabilitation, they begin to have a meaningful attitude to their life, positively assess the life path they have passed and the experience gained, considering it the beginning of a new stage in life, and make plans for the future. This fact may indicate the productivity of the rehabilitation program. They do not think about how much life in general is subject to control on their part. The respondents attach value to the very living of life, feel the need to be able to feel love in all its manifestations. Status and altruistic meanings are of the least importance in the respondents' system of life meanings. Hedonistic meanings of life prevail, acceptance of life as it is. Also, statistically significant relationships were found between the components of life meanings and values and the components of life satisfaction in drug addicts.
How to apply politically correct lexicon in English classroom
Authors: Bolshak Alla , Voloshina Karina
Published: June 2021

The article describes some approaches to explaining the essences of politically correct lexicon in English language classes. The purpose of this work is not only to familiarize learners with the concept of “political correctness”, but also to present alternate opinions on this subject so they can determine their own position with this issue in the future. The analysis of a series of papers on political, social and cultural aspects which influence interpersonal relationships allowed us to identify four major groups of politically correct lexical units which should be considered when communicating with members of different cultural backgrounds: 1) words used to reduce discriminatory practices; 2) words used for delicate description of people different from others in physiological and psychological parameters; 3) words used for tactful description of people with low social-economic status; 4) words used for diplomatic description of activities undertaken by government bodies. However it should be stressed that political correctness and good manners are not at all interchangeable concepts, and teachers ought to pass on this idea to their students.
Cultural aspect of toast as a small speech genre in the paradigm of modern linguistic science
Authors: Kruglova Svetlana , Zubkova Irina , Kuzminova Irina , Zhivotkova Irina
Published: June 2021

Toasts logically fit into the modern cultural space, which includes a certain layer of it – folklore. Folklore studies as a field of artistic creativity actively exists in a variety of forms and forms in modern reality. This phenomenon is dynamic, actively developing, rapidly transforming; it interacts in the humanities with such capacious concepts as post-folklore, subculture; it reflects the qualitative changes in social and everyday life that are characteristic of our era. Conceptually, the subject field of urban folklore is relatively clear and to some extent, we can say, mastered, despite its specificity and versatility.