bluuebunny/crossref_metadata_2025 huggingface dataset:
ПЛАТФОРМИ ЯК БІЗНЕС-МОДЕЛЬ: ЗДОБУТТЯ КОНКУРЕНТНОЇ ПЕРЕВАГИ ЧЕРЕЗ ЕКОСИСТЕМНИЙ ПІДХІД
Authors: СМЕТАНЮК Олена , ЦІСАР Дмитро
Published: October 2024

The object of the article's research is platforms as a business model and their role in achieving competitive advantage using an ecosystem approach. The topicality of the researched problem lies in the perspective of enterprises using the platform to ensure increased efficiency, innovation and cost of products. As a result of the analysis, it was established that platforms contribute to the transformation of traditional business models, providing a convenient infrastructure for interaction between various participants. This allows companies to create an ecosystem where each member brings their knowledge, resources and products that together create value for customers. An ecosystem approach allows businesses to focus efforts on developing their core competencies, share risks, and reduce costs by sharing resources. The obtained results are explained by the fact that the modern business environment requires a more flexible and innovative approach to ensuring competitiveness. Platforms allow enterprises to be more adaptable to changes in market conditions, to respond to new opportunities and challenges, and to attract external partners for joint growth. These results can be used in practice by enterprises of various industries. The integration of the platform approach allows you to create a favorable environment for innovation, the development of new products and services, as well as to ensure sustainable growth thanks to joint interaction with various ecosystem players. The article substantiates the importance of the ecosystem approach in using platforms as a business model to ensure competitive advantage. The results of the study confirm that platforms can become a key tool for enterprises seeking innovative growth and defining new standards in their industries. Platforms as a business model are indeed a powerful tool for achieving competitive advantage through an ecosystem approach. The results of this study indicate that in modern business it is important not only to compete, but also to cooperate, ensuring mutual benefit for all participants of the ecosystem.
ФІНАНСОВО-ЕКОНОМІЧНА БЕЗПЕКА ІНВЕСТИЦІЙНОГО РОЗВИТКУ ВНУТРІШНЬОЇ ТОРГІВЛІ В УМОВАХ ВІЙНИ ТА ПІСЛЯВОЄННОЇ ВІДБУДОВИ ЕКОНОМІКИ УКРАЇНИ
Authors: СВИДРУК Ірена , ГРИНІВ Володимир
Published: October 2024

The study is dedicated to the identification of factors for ensuring the financial and economic security of domestic trade in the conditions of challenges and threats of war and post-war recovery of the economy of Ukraine. The objective function of investment activity is implemented by strengthening competitive positions and reducing vulnerability to adverse financial factors, which actualizes the identification of factors of financial and economic security of investment development of domestic trade. Solving problems in the spheres of management of trade and technological processes and development of trade infrastructure require a reduction of investment and business risks. It has been found that the investment goals of restoring domestic trade in terms of modernizing the management of the development of business entities are complicated in the conditions of military challenges and threats inherited from pre-war times. The identified cause-and-effect relationships between the categories of financial and economic and investment security allow the simultaneous consideration of the interests of the state and subjects of trade activity. It is proved that the exogenous dimension of the eco-state of the post-war recovery of Ukraine causes changes in the perception of the investment component of the financial and economic security of internal trade, supplementing it with the dimension of opportunities and threats of investment interaction. The proposed approach allows you to move away from the linear progression of the usual extrapolation methods and take into account assumptions about different future scenarios, developing a consensus on the innovative transformation of domestic trade despite the regional unevenness of the post-war preservation of trade infrastructure and different dynamics of innovative shifts. It is proposed to supplement the static characteristics of the achieved level of financial and economic security with the dynamic characteristics of investment performance, which will allow more effectively to generate areas of innovative use of available finances. It is advisable to carry out further studies of the eco-state of the post-war recovery of domestic trade in the direction of clarifying the indicative parameters of the assessment and developing countermeasures against systemic investment risks.
РОЛЬ ІННОВАЦІЙНОГО ПІДПРИЄМНИЦТВА У ЗАБЕЗПЕЧЕННІ ЕКОНОМІЧНОГО РОЗВИТКУ УКРАЇНИ У ПІСЛЯВОЄННИЙ ПЕРІОД
Authors: АНГЕЛКО Ірина , САМОТІЙ Наталія , ЛЕХ Галина
Published: October 2024

The article highlights the role of innovative entrepreneurship in ensuring the economic development of Ukraine in the postwar period. The state of development of innovation processes in Ukraine is characterized through the prism of allocation of the main indicators of innovation activity of domestic business entities. On the basis of the assessment of the state of development of innovation processes in Ukraine, the key problems that affect the effective formation and functioning of domestic innovative entrepreneurship and the innovation system in general are allocated. The main advantages of innovative entrepreneurship are allocated. It is noted that innovative entrepreneurship affects the process of structural reorganization of the economy, acceleration of its growth, creation of an innovative and competitive environment and efficient use of available resources. At the same time, it is noted that the role of innovative entrepreneurship is extremely broad and important, since it affects the level of knowledge intensity and competitiveness of the national economy. It is emphasized that in modern economic conditions, small innovative enterprises play a key role in ensuring the effective development of the innovation system. It is determined that small innovative enterprises have a number of advantages over large companies. They are distinguished by high mobility, dynamism, sensitivity to the slightest changes in the market situation, the ability to respond quickly to consumer needs, new scientific ideas and solving specific problems related to obtaining the final result from the implementation of an innovative product. It is generalized that in the current economic environment, small innovative business entities need support from the State, which should be aimed at applying the achievements of scientific and technological development and innovation partnership.
ЕВОЛЮЦІЯ МОДЕЛІ РИНКОВОЇ ЕКОНОМІКИ УКРАЇНИ В СУЧАСНИХ УМОВАХ
Authors: КОВАЛЬ Олександр , МІХНО Ігор
Published: October 2024

The article describes concept of market economy model, process of a national market economy model formation and theoretical direction of this process. Market economy liberal model theoretical problems are highlighted, namely,  an uncertainty of market self-regulation and its theoretical underdevelopment. Social inequality is characterised as a sign of economy liberal model. Distribution of incomes both in the world and in Ukraine are analised.
A market economy model evolution under influence of global historical events is highlighted. The libertarian model of the economy is presented, change in the economic model under the influence of the spread of Covid-19, the activation of certain actions of small and medium-sized businesses is characterised. Changes in the economic model under the influence of Russia's military invasion are identified, negative factors that had an impact are listed, and international aid for Ukraine's economy is described.
Competition, as the central thesis of liberal economic policy, cannot fully fulfill tasks of economic system of society. Favorite variations of the "invisible hand of the market" of Adam Smith's time need revision. Therefore, it can be concluded that the liberal model of economy is characterised by social inequality, and its use can be revised in the direction of alternative, more optimal, models.
ВПЛИВ НЕСТАБІЛЬНОГО ЕКОНОМІЧНОГО СЕРЕДОВИЩА НА ФІНАНСОВУ СТІЙКІСТЬ ПІДПРИЄМСТВ: АНАЛІЗ ТА ВИКЛИКИ
Authors: БОРЕЦЬКА Тетяна
Published: October 2024

The modern world is characterized by constant changes and instability of the economic environment, which poses new and complex challenges to enterprises. The instability of the economy affects various aspects of the activities of enterprises, but it has a particularly significant effect on their financial stability.
Financial stability is one of the main prerequisites for the successful and stable operation of the enterprise in any conditions. The need to ensure financial stability is due to the growing risks and threats that accompany the instability of the economy. Changes in macroeconomic indicators, exchange rate fluctuations, unfavorable legislative decisions and other economic factors can significantly affect the financial condition of the enterprise.
The article examines the factors of instability of the economic environment, such as inflation, changes in currency rates, the risk of political instability, and others, and their impact on the financial stability of enterprises. An analysis of the risks and challenges faced by enterprises in an unstable economic environment was made. An analysis of the impact of an unstable economic environment on the financial stability of enterprises was carried out. Within the framework of this study, the factors of instability of the economic environment were analyzed, their possible consequences for the financial condition of enterprises, as well as recommendations were provided regarding strategies for managing financial stability in the conditions of an unstable economic environment. Research is aimed at helping enterprises to respond more effectively to changes and ensure the stability of their financial position.
ВПЛИВ ПАНДЕМІЇ COVID-19 ТА ВІЙНИ З РОСІЄЮ НА ЗАЛУЧЕННЯ ІНОЗЕМНИХ ІНВЕСТИЦІЙ В АГРОПРОМИСЛОВИЙ КОМПЛЕКС УКРАЇНИ
Authors: БЄЛІКОВ Дмитро
Published: October 2024

The COVID-19 pandemic and the war with Russia have negatively affected Ukraine's agro-industrial complex, resulting in a drop in production, exports and investment, as well as significant damage to agricultural land and infrastructure in areas affected by the conflict. The purpose of the article was to study the impact of such uncontrolled phenomena as the COVID-19 pandemic and the war with Russia on the agro-industrial complex of Ukraine, to identify the main negative factors and to identify directions for improving its functioning.
The article summarizes the statements of domestic scientists regarding the impact of COVID-19 and the war on the agricultural sector of Ukraine, highlights the key negative factors of the negative impact, including a reduction in exports, increased market volatility, an increase in the cost of production, transportation and cost of agricultural products, a decrease in investment in the agricultural sector of Ukraine, price fluctuations on goods, and the exchange rate, significant damage to production facilities, a decrease in exports, but positive aspects, such as opportunities for the development of the domestic market, were also identified. Statistical data on the impact on investment flows in the agricultural sector were analyzed, the main problems faced by the sector due to the pandemic and war were highlighted, and measures were proposed to fully reveal its potential as an agricultural center. Adapting to negative factors and exploring potential market opportunities at the domestic and international levels will be crucial for the sector's recovery and long-term growth, as the combined impact of the COVID-19 pandemic and the ongoing war with Russia has created a multifaceted crisis for Ukraine that has affected its economy, society and geopolitical environment. Efforts to address these challenges will require comprehensive strategies, international support and a commitment to unity and resilience.
МАРКЕТИНГОВІ СТРАТЕГІЇ У ЗОВНІШНІЙ РЕКЛАМІ: ХИТРОЩІ МАРКЕТОЛОГІВ – ОГЛЯД ТА АНАЛІЗ ОСНОВНИХ
Authors: ЦІВАК Володимир
Published: October 2024

This article examines the main marketing strategies used in today's outdoor advertising, and also reveals and analyzes the tricks and techniques that marketers use to effectively attract the attention of consumers.
The modern advertising market requires marketers to constantly increase their creativity and ingenuity. The following key aspects are considered in the article:
One of the ways to attract the consumer's attention is to use emotional aspects in advertising. The article analyzes in detail how marketers create advertising campaigns aimed at evoking specific feelings and emotions in the target audience.
Referring to examples of successful advertising campaigns, the article analyzes how marketers create memorable images and meaningful symbols that contribute to increasing brand recognition.
Marketers actively use sociocultural trends, events and symbols in advertising to strengthen the perception of their product or service in society. The article analyzes how this happens and what examples can be given.
Modern technological solutions and innovations in the field of advertising are reviewed, such as the use of virtual reality, interactive advertising formats, etc.
Through a detailed analysis of these aspects, the article aims to understand how marketers create successful advertising campaigns and use different strategies to achieve their goals in today's market. It will help both specialists in the field of marketing and everyone who is interested in the marketing aspects of outdoor advertising.
ЕФЕКТИВНІСТЬ ДІЯЛЬНОСТІ НЕОБАНКІВ В КОНТЕКСТІ ЇХ ПРИБУТКОВОСТІ
Authors: ШКОЛЬНИК Інна , АКОПЯН Дарина
Published: October 2024

The article addresses the development of neobanks as a new business model in the banking industry, posing as a competitor to traditional banking models. The research aims to define the theoretical foundations of neobank functioning and identify sources for enhancing neobanks' profitability. The article analyses existing interpretations of the term "neobank" and proposes its formulation. If during the launch period and the first 3-4 years, the primary focus is directed towards scaling the operations of Neobank and establishing a substantial client base, then upon achieving these objectives, the emphasis shifts towards the necessity of profit generation. Indeed, achieving profitability constitutes a challenging endeavour for most neobanks in the current stage. The article highlights and characterises the business models of neobanks in the context of their primary revenue sources: interchange fees, income from paid subscriptions, revenue from credit activities, earnings from international transfers, and revenue from providing Banking-as-a-Service. The efficiency of operations of five European neobanks has been analysed based on their statistical reports, focusing on the dynamics of losses and profits. It was found that several large neobanks did not reach profitability by the beginning of 2022, and possible reasons for this phenomenon were identified. The primary revenue sources of the European bank Revolut have been analyzed, using it as a case study. These revenue sources include subscription revenue, payment, and commission revenue, foreign exchange, and capital operation revenue. Additionally, their structural proportions have been examined. The structural composition of various revenue sources reflects the bank's current strategy. It can serve as a basis for modifying and optimizing services to achieve competitive advantages. Using the example of the neobank Revolut, it was found that rapid growth in revenue from foreign exchange and capital operations, along with moderate growth in other categories, contributed to a shift in the revenue structure and facilitated the attainment of profitability for the neobank. The article suggests vectors for future neobank development to increase revenue and achieve profitability.
РИНОК ОВОЧІВ НА СУЧАСНОМУ ЕТАПІ: НОВІ ВИКЛИКИ
Authors: ДУХНИЦЬКИЙ Богдан
Published: October 2024

The article considers current aspects of functioning the vegetable market of Ukraine, including detailing the assortment and regional structure of production. Its dynamics is clearly divided into periods up to and including 2021 as well as beyond after. The balance of vegetable crops according to the main spheres of their utilization is presented. Their use for food needs is observed, depending on the volume of production and without a particular influence of export and import. The changes that took place in foreign trade in vegetables and contributed to the increase of its negative balance are highlighted. It was a complex of reasons with a permanent and temporary nature, which gradually formed a different market situation. The impact of the war and its consequences on the vegetable sector of our country was separately investigated. Attention was paid to the sharp decrease in production, the increase in prices, the relocation of existing industry enterprises and the emergence of new ones. The critical importance of the southern regions for the food supply of vegetable crops in the open soil and greenhouses for the entire Ukraine has been statistically proven. The positions related to tomatoes, sweet peppers, eggplants, and melon crops became the most vulnerable. The new trends of the market, mainly forced, which are observed during 2022-2023 and will influence its development in the near future, are characterized. Even taking into account the large number of refugees and displaced persons, the needs of our domestic market are not fully satisfied, there remains a high impact of the seasonal factor. High unpredictability and significant risks to the industry due to the impact of the war were noted. However, Ukrainian manufacturers and other market participants should still develop domestic and international activities.
МЕТОДИКО-ПРИКЛАДНІ ПОЛОЖЕННЯ ЕКОНОМІЧНОЇ МОБІЛЬНОСТІ ЯК УМОВИ ЗАБЕЗПЕЧЕННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВ У КРИЗОВИХ УМОВАХ
Authors: ВАСИЛЬЦІВ Тарас , ВИГОВСЬКИЙ Олександр
Published: October 2024

The study revealed the relevance of the problem of ensuring economic mobility and economic security of domestic enterprises. The purpose of the study is to substantiate the theoretical and applied principles of managing economic mobility in the system of ensuring the economic security of enterprises in a complex socio-economic environment. It is emphasized that modern processes of globalization, scientific and technical progress, spread of information technologies create favorable conditions for the mobility of resources. It was established that one of the most relevant modern research concepts is the economic mobility of enterprises, with a special emphasis on ensuring the economic security of economic entities. It was concluded that the economic mobility of the enterprise is its ability to respond and adapt to new challenges of a changing environment with decision-making regarding changes in specialization, geography and forms of activity. The main types of economic mobility are defined, which reflect changes as a consequent reaction and adaptation of the enterprise to the challenges of a changing environment. A typical scheme of economic mobility of an enterprise as a cause-and-effect process has been developed. The main types and forms of economic mobility of enterprises, which are relevant to research in modern crisis conditions, are considered. The directions and objects of diversification of the company's activity have been determined. Methods of corporate migration and relocation of enterprises are indicated, their specifics, advantages and opportunities are outlined. It was concluded that the economic mobility of the enterprise depends on many factors of the external changing environment, but primarily on its own characteristics. Among them is the size that determines the resource possibilities of specialization, geography and forms of activity. Since the basis of economic development is small and medium-sized enterprises, it is necessary to separately investigate the features of economic mobility and the tools for its strengthening in this business category. Small and medium-sized enterprises are more vulnerable to crises. Therefore, increasing their mobility will allow mitigating the crisis reactions of the economy and society.
ВИЗНАЧЕННЯ ПЛИВУ ВНУТРІШНІХ І ЗОВНІШНІХ СТЕЙКХОЛДЕРІВ НА РОЗВИТОК ПІДПРИЄМСТВА
Authors: ВЛАСЕНКО Тетяна
Published: October 2024

Modern enterprise management systems can be effective only when adapted to the dynamics of the external and internal business environment and ensure timely changes of all processes for implementing new projects that use new opportunities or minimize threats and risks. One of the postulates of the concept of enterprise development is a balanced accounting of the interests and expectations of the organization's stakeholders during the implementation of activities. Therefore, it is necessary to formalize the functions and responsibilities regarding communication with interested parties, gathering information, and prioritizing the needs of stakeholders. Interaction with interested parties should not be a one-time procedure but a continuous process accompanying the planning, implementation, and reporting stages.
Evidently, even in companies that do not follow these principles in their strategies, there are interaction mechanisms with stakeholders. Stakeholder identification is often an underappreciated aspect of strategic sustainability planning and involves identifying internal and external stakeholders. Company managers must understand which stakeholders can influence its activities and how interested they are in its prosperity. This step allows you to identify the primary group of stakeholders whose interests should be prioritized and, therefore, should be involved in the decision-making processes for the enterprise. During the development of the company's strategy, it is worth getting acquainted with their opinion, allowing participating in the discussion of management issues. Optimum simultaneous interaction with all stakeholders is quite complex and problematic because relations between stakeholders are often difficult to describe quantitatively - they are non-linear relationships simultaneously in network interaction with other network agents. Finding the optimal balance of satisfying stakeholders' interests will allow the company to develop an optimal behavior plan. The results of the effective operation of the mechanism of managing relationships with stakeholders are expressed both in economic consequences - an increase in business value, optimization of income, expenses, and return on investment, and in results that determine the success of enterprises in the future - brand development, increasing the moral responsibility of employees, improving the quality of personnel, which is employed, the development of efficient logistics, increasing the sustainability of the business through the best risk management.
ФОРМУВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ АГРАРНОГО СЕКТОРУ В УМОВАХ ЄВРОІНТЕГРАЦІЇ
Authors: КОНОНЕНКО Руслан , ЯЦУН Анастасія
Published: October 2024

Objective of the Article: The article aims to thoroughly examine and refine the conceptual framework surrounding the competitiveness of agricultural businesses, establishing a vital link between competitive strength and economic resilience.
Extended Description of the Work: This comprehensive analysis embarks on an explorative journey to scrutinize the intrinsic characteristics of competitiveness in the context of agricultural enterprises. It underscores the significance of competitiveness as a critical determinant of an enterprise's success and delves into the economic category of competitiveness management. Through detailed examination, the paper presents the fundamental structural components required for managing competitiveness effectively. A particular focus is given to economic security, recognizing it as the cornerstone for the stable and efficient operation of enterprises in the market. The study meticulously discusses how the multifaceted competitive environment encompasses a range of elements, each contributing to the overall competitive posture of agricultural enterprises. It addresses the unique challenges faced by the agricultural sector, such as the seasonality of production, reliance on natural resources, and sensitivity to natural and climatic changes, emphasizing the importance of a strategic approach to competitiveness management that can safeguard against these risks.
Expanded Conclusions of the Work: Conclusively, the research underlines the criticality of developing a dynamic management system for competitiveness, which can not only foster favorable conditions for growth and development within the agricultural sector but also ensure compliance with safety standards. Such a system equips enterprises to withstand and counteract the disruptive influences from both the internal dynamics and external market pressures, securing a place in the highly volatile agricultural market.
INFORMATION TECHNOLOGIES OF BUSINESS ANALYSIS IN THE MANAGEMENT AND DESIGN OF ACTIVITIES OF UKRAINIAN COMPANIES
Authors: KOVALENKO Nadiia
Published: October 2024

The article analyzes the effectiveness and promising possibilities of using information technologies in the management and design of the activities of Ukrainian companies. It was established that the main task of business analysis is the collection and substantiation of information for making business decisions with the aim of improving management and project activities. Concretely, business analytics is considered as a process of gathering and forming an information base of indicators by using methods of information gathering and processing, risk assessment, modeling and forecasting. The types of software that will allow automating the management and project process of the company by forming an information database are detailed. It has been proven that Ukrainian companies have a significant gap in analytical activities, because in Ukraine, the profession classifier does not provide for the position of business analysts and their certification procedure. Accordingly, the perspective of the formation of business analytical data is the use of information technologies with software that automates the process of processing information and improving the management and project activities of Ukrainian companies.
СУЧАСНІ ПІДХОДИ ДО ФОРМАТИЗАЦІЇ РОЗДРІБНИХ ТОРГОВЦІВ
Authors: ДРАЖНИЦЯ Сергій , ЛИХОГОД Олександр , ЯРМОЛЮК Ярослав
Published: October 2024

In this article, the authors specify the main classification features of retail trade enterprises at the current stage of their development, and also provide the main characteristics, principles and approaches to the definition (formation) of modern formats of retailers (formatting). Thus, it was determined that there are five main types of retailers, within which a number of different formats operate. The definition of the format of a retailer almost corresponds to the definition of its format, but is broader and characterizes in more detail the main indicators of a retail trade enterprise, such as forms and methods of trade service, price and assortment policies of the enterprise, its size and status, affiliation, etc.
The authors also analyzed and compared formatting parameters of retailers in European and American countries in the article. It was determined that the main parameters that determine the format of a retailer in America are characterized by much higher indicators than in European countries.
Based on the analysis, the authors identified a number of common features and deviations in the process of formatting retailers in Europe and America and their classification, as well as proposed specific criteria and approaches to the formatting of retailers in Ukraine at the current stage. Taking into account the European integration vector of the development of the national economy of Ukraine and in order to ensure a quick and high-quality transition of Ukraine to the European standards of trade service and unification, the authors recommend implementing the European model into the domestic practice of formatting retail trade enterprises.
ПІДПРИЄМНИЦЬКА ДІЯЛЬНІСТЬ ПІД ЧАС ВІЙНИ: ОСОБЛИВОСТІ, ЕФЕКТИВНІСТЬ, СТРАТЕГІЇ
Authors: МИХАЙЛОВА Олена , ПИСАРЕНКО Світлана , НОСЕНКО Дарина , БОНДАРЕНКО Наталія
Published: October 2024

Entrepreneurship in times of war is a topic of increasing importance amidst geopolitical instability and armed conflicts. This article explores the nuances and challenges faced by entrepreneurs during wartime and analyses the effectiveness of strategies that can help them sustain and develop their businesses amid military operations.
One of the key characteristics of entrepreneurial activity in war conditions is the high level of uncertainty and risk. War can lead to infrastructure destruction, disruptions in supply chains, and limitations on the movement of goods and services, significantly complicating business operations. However, entrepreneurs who possess adaptive skills and the ability to respond swiftly to changes can identify new opportunities in these challenges.
Diversification is one of the pivotal strategies for entrepreneurs operating during wartime. Expanding the range of products and services, engaging alternative suppliers, and exploring new markets can reduce risks and enhance business resilience.
The effectiveness of entrepreneurial activity during war depends on entrepreneurs’ ability to adapt to changes, make prompt decisions, and implement innovative approaches. This article underscores the importance of creating motivational programs for employees since their commitment plays a crucial role, and their productivity can substantially impact a company’s performance.
Furthermore, the strategy of entrepreneurial activity during war should be oriented towards long-term success rather than mere survival. Entrepreneurs should view war as a temporary challenge and develop strategies focused on sustained growth after the war conclusion. Innovation plays a vital role in ensuring competitiveness during wartime, and entrepreneurs should invest in new technologies, products, and services that align with emerging market realities and needs.
Collaboration with governmental bodies and military authorities is another crucial strategy for entrepreneurs, as it can provide stability and security for business operations during wartime. Interaction with such entities and cooperation on security issues can help entrepreneurs maintain the normal functioning of their enterprises.
Entrepreneurship during war requires entrepreneurs to possess skills in adapting to change, formulating strategies, and being flexible in addressing challenges. Properly chosen actions and strategies can assist entrepreneurs in not only surviving but also thriving in their businesses during the war times.
ТЕОРЕТИЧНІ ОСНОВИ СИСТЕМИ HR-ІНЖИНІРИНГУ НА СУЧАСНОМУ ПІДПРИЄМСТВІ
Authors: ВОЛЯНСЬКА-САВЧУК Леся , ДУРАЧ Роман
Published: October 2024

The article explores the principles of determining the HR engineering development strategy as a factor in ensuring the high competitiveness of the company's personnel. The main prerequisites for the emergence of the concept of the competitiveness of the company's personnel are considered. The essence of the concept of "staff competitiveness" is determined, which includes the set of competitive advantages of all employees of the organization. An overview analysis of the factors affecting the competitiveness of the foreign worker, which are directly related to the characteristics of the labor market, was carried out. The main element of achieving the long-term competitive position of the enterprise today is the same strategic HR engineering. An overview analysis of the main principles of HR engineering was carried out. The task that solves the implementation of the HR-engineering system at a modern enterprise has been created. The structure of HR processes in the context of the application of the engineering approach is considered. The implementation of changes in the personnel management process at the enterprise using engineering technologies is characterized. The positive consequences of the practical application of the business process engineering method at enterprises have been formed.
ОПТИМІЗАЦІЯ ІННОВАЦІЙНИХ БІЗНЕС-ПРОЦЕСІВ В СИСТЕМІ УПРАВЛІННЯ ЛАНЦЮГАМИ ВАРТОСТІ
Authors: РУДНІЧЕНКО Євгеній , СКОРОБОГАТА Лариса , МІЩУК Максим
Published: October 2024

The article examines applied aspects of implementing the strategy of clustering the national economy based on the optimization of integrated value chains in the context of globalization challenges. The peculiarities of organizational-procedural and communicative-network support of business processes under the conditions of clustering of socio-economic systems are determined. The components of managing the processes of administration and implementation of the innovative potential of integrated production chains in the context of digital development and the format of optimization parameters were formed: intellectual capital; entrepreneurial potential; dominant technologies (level and possibilities of technology development in this area); industry localization (industry environment, market segments); information innovation infrastructure (environment of targeted integrated interaction).
The evolution of the concept of integrated value chains in the context of their application in partnership activities of enterprises was considered, their mutual influence and combination, features and advantages were studied. The expediency of using the theory of digital business process management systems in business network structures and value chains is substantiated. The prospects for the use of integrated solutions are outlined, which allow creating a significant synergy of innovative network concepts, ensuring the overcoming of information asymmetry, and moving to an emergent level of business process management.
Thus, the integrated value chain gradually expands from the production area to system processes in marketing, scientific and technical activities, financial support, sales process and service activities. A positive characteristic of this is the acquisition of invaluable experience in the systematic management of business processes and the implementation of innovative solutions to optimize the processes of increasing the value of enterprises in the strategic sector of the economy. Therefore, taking into account the current trends in the manifestation of innovative business processes in the digital administration system, one should possess the tools of the analog and digital management model when determining the profile of the business processes of filling the integrated value chain.
CAUSALITY OF DEFINITIONS "COMPETITIVE COMPETITIVENESS" AND "COMPETITIVENESS OF INNOVATIONS": EPISTEMOLOGICAL ANALYSIS FROM THE POSITION OF MANAGEMENT GOALS
Authors: STADNYK Valentyna , MYKHALCHUK Ihor
Published: October 2024

The purpose of the article is to prove the causality of the definitions of "enterprise competitiveness" and "innovation competitiveness" from the point of view of management goals and justify the feasibility of using the definition "innovation competitiveness" and its modifications in the terminological dictionary of the theory of innovation. When studying the epistemology of the term "enterprise competitiveness", we took into account a common feature in the set of definitions chosen for analysis - the relative nature of competitiveness as an object of management, and therefore, the relative nature of the methods of evaluating comparative criteria, which can affect the perception by target consumers of the degree of usefulness embedded in the innovation. Taking into account the high variability of the business environment and the structure of consumer needs, the expediency of using a value-oriented approach to managing the competitiveness of innovations is argued. In line with this approach, the author's position is expressed regarding the need to introduce the definition of "competitiveness of innovation", considering it in the context of comparing the alternatives of the final version of the implemented changes, which have undergone the entire set of works to create value and act as a means of satisfying a certain consumer need. Taking this into account, the features distinguishing internal and external innovations are highlighted. The internal "competitiveness of innovations" is proposed to be considered as the best option for innovative changes in the internal environment of the enterprise according to the established parameters, aimed at solving the problem that worsened/deteriorated its competitiveness in the strategic area of ​​management. External - as a better way to meet consumer needs, which tends to increase in demand by target audiences. It is emphasized that in both cases it makes it possible to determine the potential of utility (value) embedded in the innovation and to form a criterion base for comparative evaluation of consumer value compared to competitors.
РОЗРОБКА СТРАТЕГІЇ УПРАВЛІННЯ ЗОВНІШНІМ ДЕРЖАВНИМ БОРГОМ
Authors: Разінькова Міла
Published: October 2024

У статті вдосконалено методологічні засади розробки стратегії управління зовнішнім державним боргом. Визначено, що управління державним боргом має базуватись на існуючих цілях фіскальної та монетарної політики та враховувати їх взаємозалежність. Розробка стратегії управління державним боргом має ґрунтуватись на таких принципах: узгодження стратегічних орієнтирів щодо загального розміру боргу, витрат на обслуговування боргу та впливу різних видів ризиків на здатність уряду здійснювати відповідну політику.
МЕКТЕП ЖАСЫНА ДЕЙІНГІ ЗЕРДЕ БҰЗЫЛЫСТАРЫ БАР БАЛАЛАРДЫҢ СӨЗДІК ҚОРЫН ЕРТЕГІЛЕР АРҚЫЛЫ ДАМЫТУ ЖОЛДАРЫ
Authors: Танабаева Г.Т. , Боранбаева А.Р.
Published: October 2024

Мақалада халық ауыз әдебиеті жанрларының ішіндегі ең көне жанрлардың бірі ертегілерді сараланған. Ертегілердің керемет үлгілері арқылы мектеп жасына дейінгі балалардың сөздік қорын қалыптастырудың тиімді дамыту жолдары мен әдіс-тәсілдері қарастырылған.Қазақ ертегілердің қасиеттері балалардың талғампаздығын дамытып, дұрыс сөйлеу мәнерін, дұрыс байланыстырып сөйлеуін қалыптастырып, өзінің пікірін тиянақты жеткізе алуға дағдыландырады.
Ерекше білімге қажеттілігі бар балаларға ертегілермен таныстыру барысында: балалардың жас ерекшеліктерін ескеруіміз қажет; ертегілерді баяндау, мазмұндау кезінде балалардың ерекшеліктерінің түрі мен деңгейі назарға алынуы тиіс; балалардың қызығушылықтары назарға алынуы керек.Қазақтың халық ауыз әдебиетімен, ертегілермен танысу, ең алдымен баланың сезімталдығының тез дамуына, көрнекі-тиімді ойлаудың қалыптасуына ықпал етеді. Баланың ересектермен қарым-қатынаста белсенді түрде танытатын танымдық қызығушылығы, сондай-ақ бастапқы ерік қасиеттері (нәтижеге ұмтылу) айқын көрінеді.
Мақалада зердебұзылыстарыбар балаларды оқыту іс-әрекетін ертегілермен дамытудағы ынта-ықылас, ұмтылыс, саналы белсенділік деңгейін анықтау нәтижелердің тиімділігі тек диагностикалық, мазмұндық және технологиялық қолдаумен және оларды кезең-кезеңмен жүзеге асырумен арта түсетіндігін көрсетуге тырыстық.Бүгінгі білім беру саласында мектепке дейінгі балаларды оқытуда заманауи технологиялардың көмегімен ұйымдастыру талабының күшеюіне байланысты бұл мәселеге кеңінен көңіл бөлініп жатыр. Мақалада зерде бұзылыстары бар балаларға ертегілерді инновациялық технологиялар арқылы сөздік қорын оңтайлы оқытудың әдіс-тәсілдерін қарастырдық.
МЕКТЕПТЕРДЕГІ ТӘЛІМГЕРЛІК ЖҮЙЕСІНІҢ ТИІМДІЛІГІ
Authors: Шакенова Т.Ж. , Хамзина Ш.Ш. , Утилова А.М.
Published: October 2024

. Бүгінгі таңда бейімделу кезеңінсіз немесе арнайы ұйымдастырылған сүйемелдеусіз жұмысқа кірісе алатын дайын жас мұғалімді табу мүмкін емес және тәлімгерлік бұл мәселені шешудің ең тиімді әдісі болып табылады. Тәлімгерлік-педагогтердің үздіксіз кәсіби дамуын жүзеге асыруға мүмкіндік беретін Кадрлық технология. Бүгінгі таңда тәлімгерлікке деген қажеттілік өте өткір, өйткені білім беру жүйесіндегі жылдам өзгерістер, ұйымдық процестер мен білім беру ортасындағы метаморфоз мұғалімнен жедел реакцияны талап етеді. Тәлімгерлік кәсіби дамуды, оның даралануын органикалық түрде біріктіруге мүмкіндік береді және сонымен бірге әрбір білім беру қызметкеріне кешенді көзқарасқа кепілдік береді.
Қазақстан Республикасында қазір мектеп педагогтері үшін көптеген жағдайлар жасалуда, мұғалімдердің жүктемесін қысқарту, Ар-намыс пен қадір-қасиетті қорғау кепілдігі, магистр академиялық дәрежесінің болуын материалдық ынталандыру, орта білім беру ұйымдарында жас педагогтарды қолдау үшін тәлімгерлік институты енгізілді. Тәлімгерлік сән мен инновацияға құрмет емес, жас мұғалімдерді жаңа жағдайларға бейімдеудің дәстүрлі, бірақ тиімді әдісі. Бұл мақалада біз тәлімгерлікті кәсібилендіру, кәсіби бейімдеу, жұмыс орнында оқыту, жас педагогтардың біліктілігін арттыру, даралау, жеке және кәсіби өсу маршруттарын құру құралы ретінде қарастырамыз, мұнда әркім тәлімгер бола алады.
Әлемдік құс еті нарығы: қазіргі даму тенденциясы және Қазақстанның экспорттық әлеуеті
Authors: Амалбекова Г.Е. , Наренова А.Н. , Наурузкулова С.Б.
Published: October 2024

Зерттеу пәні - Қазақстанның әлемдік құс еті нарығына қатысу процесі. Зерттеу салыстырмалы талдауды, жалпылауды, жүйелеуді, эмпирикалық және логикалық зерттеу әдістерін қамтитын жалпы ғылыми зерттеу әдістеріне негізделген құс еті нарығын талдаудың кешенді тәсілін қамтиды. Ретроспективті талдау негізінде автор жетекші экспорттаушы елдердің экспорттық бейінін нақтылады. Негізгі әлемдік импорттаушылар мен нарықтағы үлесі анықталды. Зерттеу 2018-2022 аралығындағы деректер негізінде жүргізілді, 2023-2032 жылдарға арналған кейбір болжам деректері алынды. Зерттеудің мақсаты халықты ұтымды тұтыну нормалары шегінде отандық өндірілген құс етімен қамтамасыз ету мақсатында импортты алмастыру және экспорттық әлеуетті күшейту жағдайында құс еті нарығын дамыту бойынша практикалық ұсыныстар әзірлеу болып табылады. Авторлар қазақстандық ауыл шаруашылығы компанияларының өндірістік мүмкіндіктеріне баға берді. Халықаралық нарықта қазақстандық құс етінің экспортының өсуіне кедергі келтіретін негізгі проблемалар жүйеленген. Тәуекелдерді одан әрі әртараптандыру үшін өнімді жеткізу географиясын кеңейту бойынша ұсыныстар берілген. Отандық өндірістің экспорттық әлеуетін дамытудың перспективалық бағыттары ұсынылған, оларды өнімді экспорттаушылар мен мемлекеттік органдар іс жүзінде пайдалана алады.
ЭНЕРГЕТИКА САЛАСЫНДАҒЫ КӘСІПОРЫНДАРДЫ СТРАТЕГИЯЛЫҚ ЖОСПАРЛАУДАҒЫ ЖОБАЛАРДЫ БАСҚАРУ
Authors: Ауезова К.Т. , Бұлақбай Ж.М. , Жакупов А.А.
Published: October 2024

Бұл мақалада авторлар энергетика саласындағы кәсіпорындарды стратегиялық жоспарлаудағы жобаларды басқаруды қарастырады. Мақаланың мақсаты-энергетикалық кәсіпорынды модернизациялаудың тиімділігін анықтау мақсатында көрсеткіштерді талдау және есептеу. Зерттеу нысаны - "Согринская ЖЭС АЭС" ЖШС. Авторлар кәсіпорынның стратегиялық жоспарлауындағы жобаларды басқару саласындағы әдебиеттерге шолуды егжей-тегжейлі талдады. Сондай-ақ, жобаны басқару шеңберіндегі стратегиялық жоспарлау бір-бірінен логикалық түрде ағатын өзара байланысты алты басқару процесінің динамикалық жиынтығы ретінде қарастырылатыны анықталды. Айта кету керек, тізбекті алмастыру әдісін қолдана отырып, кәсіпорын тиімділігінің төмендеу дәрежесін анықтау үшін факторлардың әсер ету дәрежесін есептеу жүргізілді. Нәтижесінде қазандық агрегаттарының жұмыс уақытының қысқаруына байланысты жылу энергиясының жеткіліксіз өндірілуі орын алды. Жүргізілген зерттеулер нәтижесінде негізгі факторлардың мәндерінің өзгеруі, атап айтқанда қазандық қондырғыларының жұмысының саны және сыртқы құбырлардан жылу шығыны салдарынан өндіріс процесіне әсер ететіндігі анықталды. Қазандықтардың шығыс қуатының, жүктеме мөлшерінің және тұтынушыға берілетін пайдалы жылу мен ыстық судың өзгеруіне әкеледі. Сондықтан авторлар турбиналық қондырғыларды жаңғырту жобасын ұсынды.
INCREASING THE HUMAN RESOURCES POTENTIAL OF STATE AUDIT BODIES AS A BASIS FOR IMPROVING THE EFFICIENCY AUDIT MECHANISM
Authors: Yelubayeva A. , Ceslovas Ch.
Published: October 2024

Recent economic and financial scandals worldwide, the growth of the shadow economy, the increase in funds concealed from the budget, the rise of corruption, and insufficient adherence to financial discipline create very serious problems. The development of an audit system that creates a transparent and comprehensive informational environment for the government and the public, and plays a key role in economic regulation, is aimed at addressing these serious issues and improving the economic and managerial environment. The purpose of the paper is to explore how increasing the human resources potential of state audit bodies serves as a basis for improving the efficiency audit mechanism. The improvement of the functioning of the state audit system and the enhancement of the knowledge and expertise of personnel and specialists working in this field are based on the critical need to assess and refine the existing system. At the current stage of development, improving the mechanisms of state audit and financial control, as well as monitoring the effective use of budget expenditures, has become a priority. In this context, the concept of state budget policy has undergone changes and is now focused on results-based management. To achieve these goals, new approaches to assessing economic efficiency are being developed, with the improvement of the efficiency audit mechanism being the main focus.
The development of auditing institutions plays an important role in accelerating the country's socio-economic development. As a result of these institutions' activities, it becomes possible to identify new financial and economic resources necessary for economic growth. Increasing transparency in society and strengthening financial discipline in economic activities are also closely linked to the work of these institutions. The paper examines the issues of enhancing the knowledge and experience of personnel and specialists, who play a key role in the development of the audit institute.
RESEARCH OF THE ACTIVITIES OF PEASANT FARMS IN KAZAKHSTAN IN THE CONTEXT OF EFFECTIVE ENERGY CONSUMPTION
Authors: Yessirkepova A.M. , Niyazbekova R.K. , Makhmud D.M. , Zhumagulova A.
Published: October 2024

Some of the concepts that can be identified with agriculture in Kazakhstan include farmers and livestock breeders. Nowadays, the concept of agriculture is inextricably linked with the concepts of efficient energy consumption and "green" farming, thus there is a need to improve the use of renewable energy sources. Ensuring the efficient use of energy has advantages in the form of lower production costs and social benefits in the form of reducing carbon dioxide emissions to a level that does not harm the environment, in support of sustainable development of agricultural regions.
The purpose of the article is to analyze the impact of the use of renewable energy sources on the development of peasant farms. In particular, it is planned to identify factors related to renewable energy sources in terms of agricultural development, profitability, and their impact on the environmental component. In this context, an analytical comparison of installed renewable energy capacities and indicators of reducing the cost of CO2 emissions due to energy-efficient technologies of the new generation was carried out.