bluuebunny/crossref_metadata_2025 huggingface dataset:
Crisis leadership: Past research and future directions
Authors: Muffett-Willett Stacy L. , Kruse Sharon D.
Published: July 2024

It is one thing to be a good leader, it is entirely another to be a good crisis leader. Crisis leaders face challenges distinctly different from normal operations. Crisis management requires leaders to employ knowledge and skills beyond those required for day-to-day work. As crisis is not a regular part of most work environments, facing crisis situations requires leaders to be well prepared for the unknown. This paper suggests that high-quality crisis leadership relies on the application of core leadership skills, targeted training for the unfamiliar and responsiveness when a crisis occurs.
Curing pilotitis in digital marketing among life sciences companies
Authors: Davidovic David
Published: July 2024

Across the various sectors of the life sciences industry, companies have used a variety of digital tools to support the marketing of their products and services. Many, however, find themselves struggling with ‘pilotitis’: a persistent condition that prevents them from scaling up their digital marketing efforts by keeping them stuck in small-scale experiments. Pilotitis stems from a lack of clear purpose and direction, fear of failure, lack of digital literacy, low investments in data and measurement and other factors. As this article will show, companies that want to break free from pilotitis must embrace digital as a strategic priority, invest in data and measurement tools, build skilled digital marketing teams, train and educate their leadership, and have the courage to take calculated but substantial risks. By doing so, they can unlock the full potential of digital marketing to reach and engage their audience more effectively and stay ahead of their competition.
A regional comparison of the skills sought by employers for entry-level data scientists, data analytics, business analytics, marketing analytics and digital analytics professionals
Authors: Stanton Angela D'Auria , Stanton Wilbur W.
Published: July 2024

Fact-based decision making is changing job functions within organisations more than any other technology. Analytics, once the purview of the data scientist, is now spread throughout organisations. No longer is there a single job title, job function or set of required skills and credentials for an analytics career. Companies now recruit analytics talent based on required skill sets. Part 1 of this research1 focused on a cross-region comparison of the demand and employer requirements in job ads posted on LinkedIn for entry-level marketing analytics professionals. In Part 1, the authors reviewed the skills employers seek when hiring entry-level marketing analytics professionals in three geographic regions. The authors presented evidence of the growth in marketing analytics worldwide and how it has become a global phenomenon. Using job postings scraped from LinkedIn, Part 1 of the study extended previous research by focusing only on entry-level marketing analytics professionals' skills, knowledge and abilities in the United States, the United Kingdom and the European Union. The authors presented findings across the three regions, clearly noting where distinct differences were identified in job postings by employers seeking entry-level marketing analytics professionals. Finally, the authors provided emerging and creative methods for recruiting analytics talent in a very complex and dynamically changing environment.
This paper, Part 2 of the research project, focuses on a cross-region comparison of demand and employer requirements in job ads posted on LinkedIn for entry-level data scientist, data analytics, business analytics, marketing analytics and digital analytics professionals. The authors examined the similarities and differences in employer expectations by region across requirements for hard skills, soft skills, software skills and credentials.
API deep dive: Who will thrive in an open banking world? Why meeting regulatory requirements is not enough for banks to remain relevant
Authors: Kröner Matthias
Published: July 2024

Forthcoming regulatory changes in Europe and UK represent a significant opportunity for banks to implement new digital strategies. With the update to the Payment Services Directive (PSD2) having come into force in January 2018, changes to the way customer data are processed and shared with third parties are underway. Application programming interfaces (APIs), will be the digital tools that usher in this new age of customer convenience. Fidor has leveraged APIs for over six years. This paper shares this experience with banks that wish to become more open. It will look at the role APIs are set to play in the open banking world, and how they will dictate which organisations will prosper.
Low RWA but high GNPA? Risk performance of some Indian banks under Basel II-SA
Authors: Roy Anjan
Published: July 2024

Indian banks have moved toward a more stringent regime of risk management with the implementation of Basel II guidelines under the standardised approach. While banks may have benefited from the increasing sensitivity to risk, there have also been challenges for interpreting their risk performance. It has been observed that some banks report lower risk, measured as riskweighted asset density, for their portfolios and yet have higher gross non-performing assets than others. Such an observation raises the question as to how the implementation of Basel II guidelines would lead to improvements in the risk performance of banks. The study reviews the structure of the Basel II risk weightings and determinants of the risk-weighted and gross non-performing assets of banks, before analysing the empirical data of 20 banks in India for the period 2009–2010 to 2013–2014. It has been found that the business mix of banks, their client portfolios and lending orientation strongly determine the risk of their asset portfolios, but not their default performance. While the structure of the Basel II standardised approach may provide a certain flexibility to banks to project the riskiness of their assets, the default performance may be determined by other factors such as conditions in the macro-economic environment and capabilities for credit and nonperforming asset management.
Small brand giants: Harnessing innovation to disrupt for growth
Authors: Kinser Ivonne
Published: July 2024

Small brands face big marketing and branding challenges in a world in which industry giants wield considerable resources. This paper promotes innovation as a catalyst for brand success. It discusses how brands can use innovation to challenge conventions, reshape industries and achieve notable success in a dynamic industry. The paper outlines innovative strategies that empower small brands to carve distinct niches, enhance brand awareness and shine brighter than their larger counterparts. It concludes that innovation, far from being a mere buzzword, is a force that can propel small brands toward growth and market disruption.
Developing a strategy for Reuters’ archive: A case study
Authors: Byford-Bates Ashley
Published: July 2024

The background to this piece was a series of presentations that the author gave on ‘transforming, presenting and productising’, focusing on the challenges of managing the secondary market for content. This paper provides some insights into the market, the clients and how Reuters is seeking to address their requirements with new capabilities and content. In the fast turnaround news delivery space, productising the archive and enabling new revenue opportunities through the availability of historical content has its own unique set of challenges.
Distributed asset management and the cloud for VICE Media
Authors: Schleifer David
Published: July 2024

The challenges related to meeting the requirements for asset management can be daunting enough at a single facility. When requirements start to include the cloud, multiple sites and future growth considerations the complexity is multiplied. New requirements must be identified, and new challenges met. Very few projects manage to identify all of the requirements up front. But when a project is paired with a customer who is growing quickly, interested in innovating, building workflows up from scratch, and expanding deliverables, what you know going into the project and what you need to complete it can be worlds apart. This paper describes a collaboration between Primestream and VICE Media, where both sides were required to work together to solve a host of workflow and technical challenges that started out as abstract ideas on a wish list for future consideration, but then needed to progress rapidly to become real-world solutions as VICE rapidly grew the platform, deliverables and requirements.
Expedited payments: The next frontier in US online financial services
Authors: Munger David
Published: July 2024

This paper explores the factors behind the growing consumer demand for expedited online bill payments and how US-based financial institutions and service providers are responding to the trend. While creating a new fee income stream is a factor for financial institutions, the income potential is outweighed by the increased consumer loyalty and the associated deposit growth. Various models for conducting expedited payments are evaluated.
From LVTS to Lynx: Quantitative assessment of payment system transition in Canada
Authors: Desai Ajit , Lu Zhentong , Rodrigo Hiru , Sharples Jacob , Tian Phoebe , Zhang Nellie
Published: July 2024

Modernising Canada’s wholesale payments system from the legacy large-value transfer system (LVTS) to Lynx brings two key changes: (1) the settlement model shifts from a hybrid system that combined components of both real-time gross settlement (RTGS) and deferred net settlement to an RTGS system; and (2) the policy regarding queue usage changes from discouraging it to encouraging the adoption of the new liquidity-saving mechanism. This paper quantitatively assesses the effects of these changes on the behaviour of participants in the payments system. The analysis reveals that most system-level payments in Lynx are settled in a single stream via the liquidity-saving mechanism, thus facilitating liquidity pooling and leading to higher efficiency than with LVTS, where payments were distributed in two streams. Moreover, due to Lynx’s liquidity-saving mechanism, many payments arrive earlier than those settled in LVTS, providing more opportunities for liquidity saving at the cost of slightly increased payment delay. At the participant level, meanwhile, the analysis suggests that liquidity efficiency is improved for various participants, with most experiencing slightly longer payment delays in Lynx than in LVTS.
Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal
Authors: Cooper Dale , Gurr Jemma
Published: July 2024

This case study examines how The University of Manchester set about planning, launching and delivering a fundraising appeal during the 2020 COVID-19 pandemic to support students facing hardship. The Student Hardship Appeal mobilised teams from across the Division of Development and Alumni Relations as well as professional services and academic colleagues throughout the university. The appeal tested and embedded a number of new approaches to traditional higher education appeals, including creating a broad and inclusive project team, developing a crossinstitution communications strategy, using a campaign approach that explicitly involved major donors, putting retainable acquisition at the heart of the appeal strategy, and implementing tailored digital stewardship, in part driven by the wider lockdown landscape. The appeal was a success, raising over £1.6m, one of the highest sums of any UK university. Many of the new approaches tested during the Student Hardship Appeal have now been embedded in the division’s day-to-day fundraising activity.
Indexing with artificial intelligence: A case study of Asharq News
Authors: Battrick Kathey
Published: July 2024

Two years ago, Asharq News began using artificial intelligence to index archived content, analysing around 1,600 hours of video assets per month to create multilingual metadata. This case study shares some insight into this project, touching on the requirements gathering process, assessing the output of the service, the challenges faced and the resources required to manage the archival process going forward.
Whole-system preservation: The future of records transfers
Authors: Rechert Klaus , Cochrane Euan
Published: July 2024

Digital records have traditionally been transferred and subsequently preserved by exporting them from their source systems into individual files. After export, the files must be arranged, described and ingested into long-term preservation systems. Over time, the content in the files may also have to be migrated into newer formats. These steps are all time-consuming and costly, and as a result can be barriers to transfer. As many organisations cannot afford the cost of this process, there is a clear risk that their records will never be transferred to appropriate archives. There is also a risk that the steps described may alter the records, undermining their value as evidence and introducing issues of trust for the organisations involved. This paper discusses how recent work to develop the ability to emulate the servers and client computers needed to run large enterprise systems and keep them available on demand is providing a new option for addressing these challenges. With this new technology, organisations can leave records in their source systems and transfer working copies of entire systems to appropriate archives for long-term preservation. Leaving records in place also ensures that the existing documentation in source systems is retained, minimising the need to create additional documentation. The paper also discusses emerging technology that allows for the recording and re-execution of common processes within the preserved systems so that tasks such as finding and printing or exporting records can be semi-automated, further reducing long-term management costs.
Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors
Authors: Reeves Julie , Chiron Julie
Published: July 2024

This paper compares brand-marketing execution across three different types of organisations: marketing-driven (or market-driven) organisations, franchise organisations and higher education institutions, to demonstrate how the principles of branding are applied in each industry. Higher education institutions are markedly different from other organisations, and this paper explores the concept of sub-branding as an effective way to leverage the strengths of higher education institutions to employ brand-marketing principles. Specifically, higher education is examined as an environment of independent critical thinkers. The concept of sub-branding is introduced as a way to embrace this critical thinking and discussion-based culture to advance the branding principles typically found in other organisations. The reader will gain an understanding of master brand and sub-brand concepts and will be guided through a step-by-step process for performing a successful sub-branding exercise. The paper outlines the multiple benefits of sub-branding in a higher education organisation and also details fundamentals for successful implementation.
‘We can’t afford not to do it’: One health system’s early journey into addressing social determinants of health
Authors: Scanlon Dennis P. , Wolf Laura J. , Shaw Bethany W. , Vanderbrink Jocelyn M. , Farley Diane C.
Published: July 2024

A few hospitals and health systems have long histories in addressing the social and environmental conditions that affect the health of those living in their communities. The growing awareness of the effect that social needs have on patient outcomes is motivating many more hospitals and health systems to address these issues, but the majority are doing so without access to sustained external funding to support these new efforts. This paper provides an insider’s view into the processes, decisions and realities that influenced one such health system’s early efforts to address social determinants of health. Lessons learned that may be helpful to other hospitals and health systems and their collaborators are highlighted and include the following: recognise the costs of not addressing the social needs of patients; understand that addressing social determinants of health can happen in myriad ways; recognise that it will take some time for science to catch up to the fast pace of innovation in this area; be realistic about the organisation’s capacity; and consider both community need and factors affecting the organisation’s bottom line before choosing a strategy.
US banks need a new approach to customer experience
Authors: Jiménez Alex
Published: July 2024

Increasingly, US consumers engage with brands in the digital sphere. Consumer expectations have increased as leading brands, such as Apple, Netflix and Nike, provide superb digital and digitally enabled customer experiences (CX). Banks and other financial services organisations are struggling to meet these expectations, despite their insistence that they differentiate through CX. This paper analyses the current state of US banking CX and describe the steps that organisations need to take to truly become customercentric.
Brownfields in the Czech Republic 1989–2009: The long path to integrated land management
Authors: Garb Yaakov , Jackson Jiřina
Published: July 2024

It has been precisely two decades since the political transition in central Europe, which left post-socialist cities, and the Czech cities in particular, with a massive legacy of brownfields in key urban locations. This paper describes the causes and nature of this urban challenge, the growing awareness of brownfields as a problem, and the gradual emergence of the policies, institutions and understandings that allowed brownfields to begin to be brought back into substantial use. This broad historical picture is supplemented with a more detailed description of two current pressing issues (national level brownfield leadership and inventory). The paper concludes with a discussion of the broader lessons of these two decades for other places and other complex urban issues requiring broad integrative changes.
Case study on industrial hazmat response teams
Authors: Stephens Shelly J.
Published: July 2024

In 1991, Amway formed an industrial hazardous materials (hazmat) team in order to respond quickly and efficiently to potential chemical spills. The company’s goals were, and still are today, to protect employees, the environment and the local community, and to reduce the amount of resulting downtime. In 1991, the hazmat team was very well funded, enabling it to become a discrete department with its own management staff and nearly 100 hazmat volunteers. Due to changes in the business climate, Amway reorganised in 2000/01, and the hazmat team became part of a company that incorporated contract work into its scope. When this reorganisation occurred, the hazmat team was thoroughly re-evaluated. Its response function was maintained, but was systematically reinvented in the most lean way practicable while still meeting corporate goals. This case study represents Amway’s hazmat team’s journey through the evaluation process and subsequent reorganisation.
The Dilapidations Protocol (almost) one year in
Authors: Woolhouse Bartle
Published: July 2024

Nearly a year on from the Dilapidations Protocol's formal adoption (and followed by the 6th edition of the RICS Dilapidations Guidance Note (GN)), here we reiterate some of the documents’ important/newer features. Both parties to a dispute (not just the landlord) must now provide an endorsement stating that, in their opinion (and having taken full account of the landlord's end of term intentions for the property), the works set out in the schedule are reasonably required and that the costings (if any) are also reasonable. This also reinforces the Protocol's objective to encourage the parties to resolve disputes without redress to the courts. The landlord's claim is now termed the ‘Quantified Demand’ (GN Appendix D suggests a format), which is a complete statement of all the damages that are sought. Before proceedings are issued the landlord's loss must be properly quantified either on the basis of the cost of the works or a diminution (Section 18) valuation — or both (see also GN Section 8). Parties exaggerating/understating their position and other cases involving serious non-compliance can expect the courts to impose heavy cost penalties and/or other sanctions. Deviation from recommended practice should not be considered without very good reason.
European Union competition policy and payment systems: A review of recent developments
Authors: Schwimann Irmfried
Published: July 2024

Following the European Commission retail banking sector inquiry, the area of payments — and multilateral interchange fees (MIFs) — became a priority. Also, the Single Euro Payments Area (SEPA) initiative needed to be monitored from a competition perspective. Importantly, the recent (temporary) MasterCard undertakings included a MIF level meeting the exemption criteria of Article 81(3). The tourist test methodology used indicates the MIF level for which merchants are indifferent in accepting cash or cards, resulting in cardholders' choosing payment instruments efficiently, while ensuring that retailers are not faced with disproportionate fees. Transparency measures, crucial for consumers and merchants to make better informed choices about the payment means they use and accept, have also been adopted. Although the MasterCard decision was also the basis for the analysis, the recent joint statement of the European Central Bank (ECB) and the European Commission expressed the view that a general per transaction MIF does not seem necessary for the long term, providing clarity for SEPA Direct Debit to be launched on 1st November, 2009. Unlike card payments, direct debits are typically made on a regular basis, and direct incentivisation of their use is possible and already practised. In addition, many member states have cheap and widely used direct debit systems functioning very efficiently without MIFs per transaction. Hence, the economic tools and the applicability of the tourist test methodology need to be fine tuned and adapted to the payment markets realities: significant objective evidence would need to be provided, and each case assessed individually.
Navigating from metadata disparities towards best practices: Analysis through crosswalking
Authors: Patrick-Burns Jamie , Haley Robin , King Owen C.
Published: July 2024

As organisations responsible for the management of digital assets grow, their collections eventually attain a critical mass where the need to shift from ad hoc procedures to industry standards becomes apparent. This paper provides a case study from the State Archives of North Carolina to illustrate one organisation’s approach to analysing, reconciling and remediating disparate sources of metadata. The methodology combines both bottom-up and top-down approaches to the assessment of digital asset metadata — a method that could be useful for other institutions when neither orientation by itself seems sufficient. While the example is taken from a cultural heritage institution in the government sector, the method is applicable to digital asset management practitioners in other settings as well.
Person-to-business instant payments: Could they work in Colombia?
Authors: Arango-Arango Carlos A. , Ramirez-Pineda Ana Carolina , Restrepo-Bernal Manuela
Published: July 2024

More than 60 countries have already implemented instant payment systems. However, in many cases they have been limited to person-to-person transactions. This study looks at the challenges that instant payment systems may face in developing economies like Colombia as they advance further into the person-to-business (P2B) transaction space. Using a survey of Colombian merchants, the study explores the factors associated with merchants’ propensity to adopt instant payments and identifies those associated with the adoption of electronic payment alternatives. The study finds that instant payment systems will require a broad strategy if they are to penetrate the P2B space, as they will have to compete with the low marginal costs and immediacy offered by cash and the high levels of informality in the commerce sector, especially for micro businesses. Furthermore, instant payment systems will have to meet merchants’ high expectations with respect to enabling access to other financial services, enhancing competitiveness and increasing their bottom line.
Marketers should use social media to build trust in their brand, but they must know how to measure it
Authors: Lander Charlotte , Harris Rachel , Garrido Duarte
Published: July 2024

In a world where the cycle of distrust is growing and societal fears increasing, building trust within your business ecosystem should be more important than ever. Trust is the new scale that marketing teams need to measure against, if they want to be around in the future. Knowing how best to measure trust requires understanding not only how your brand earns it but also the value it places on it. This paper outlines five practical ways to leverage social media to gain the trust of your target audience and how to measure your success.
Blockchain-based tokenisation: Status and implications of early design decisions
Authors: Schwarz Maja
Published: July 2024

Blockchain-based tokenisation is increasingly getting attention with more assets and asset classes being tokenised. Ownership rights in the assets are represented on the blockchain where they can be traded without direct intermediaries, which is seen as one of the main blockchain promises. In this paper, we describe the still emerging adoption of blockchain technology that shows persistently positive indicators of growth, despite frequent doubts of its usefulness. More precisely, we explore recent developments in the tokenisation space, with particular focus on the stage and scale of current products and services, and the degree to which these deliver on the blockchain promises. We further provide a perspective on how banks could approach tokenisation and deliver related services. With blockchain, trust in intermediaries is replaced by trust in the consensus of validating nodes of the used blockchain platform. This has substantial consequences for banks planning to offer new services, since they care about the cost of transaction, its confirmation time, privacy, liability, and even the carbon footprint of underlying processes. In order to support decision making, we provide an analysis of how these parameters differ depending on the blockchain platform type and its consensus protocol.
Learning from Generation Y: A new workplace, a new way of working
Authors: Puybaraud Marie
Published: July 2024

The newest and youngest members of workforces all over the world are making their presence known by forcing organisations to re-think their work practices and adapt their working environment to suit this generation of new employees and managers. Generation Y is invading the workplace, arriving like energetic guests at a quiet country house party, shocking the houseguests who are already there. They are bringing oversized luggage in the form of multiple digital technologies, social networks, a tech-savvy culture, new ways of approaching work, and new managerial styles. Who is this generation of ‘invaders’ and ‘transformers’? How will they — or won't they — modify the workplace? What are their expectations from their employer and work environment?The Oxygenz study, a research project led by Johnson Controls Global WorkPlace Innovation, gathered information from more than 5,000 Generation Y students and young employees to identify how important the workplace is in attracting, recruiting and retaining the next generation of workers.
The Norwegian miracle: From crisis to cash in three weeks
Authors: Ugland Yngvar , Berglind Geir V.
Published: July 2024

The strict and immediate lockdown of many businesses and the Norwegian society at large in March 2019 caused immediate apprehension of a cascade of liquidity problems and, worse, an ensuing cascade of solvency problems. In short, tens of thousands of businesses might go bankrupt unless they received cash support. The government decided to contribute with cash support but had no means of distributing the funds. While similar existing solutions could not be adopted, or at least not fast enough, there was a proposal to build a special purpose solution from scratch, focusing on effectiveness and efficiency, rather than laser-like precision. This paper tells the story from members of the core team, comprising a handful of people, who built the solution that changed the status in many companies from crisis to cash in just three weeks. Highly autonomous and accountable engineering teams with vast experience in iterating superfast and used to building solutions that did not exist before for problems one did not know one had was one of the many factors that made for success. Other factors included a high degree of trust between government, public administration and private companies, as well as highly trustworthy digital public registries and a society-wide public authentication mechanism.
Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen)
Authors: Siebert Michael , Rose Brooke
Published: July 2024

In February 2021, the University of Alberta (U of A) partnered with the Cure Cancer Foundation and the World's Longest Game to hold the World's Longest Hockey Game to raise funds for the clinical trials for PCLX-001, a new drug to treat breast and blood cancers. The fundraising component of this 11-day event primarily utilised a peer-to-peer approach and was hosted on the U of A's crowdfunding platform. This paper aims to provide insight and recommend best practices for turning an event into a large-scale fundraising effort. The analysis will cover technical and logistical setup, as well as the outreach strategies that were a key part of the crowdfunding model's success. Also explored will be the storytelling, management and messaging necessary to create an authentic sense of community and meaningfully engage shareholders.
Breaking down silos: A journey from functional distance to collaborative accountability
Authors: Eory Laura
Published: July 2024

Silos or behaviours that disconnect people from others within their organisation can play a key role
in the overall performance of companies, especially large businesses. This paper explains how to
review current silos, address or minimise challenges within them, and create employee engagement
and collaborative accountability. There are many types, but three significant silos to avoid and
address include physical, organisational and experiential silos. Once silos are identified, ‘broken
down’, or minimised, leaders often declare victory and are surprised to see them return. By aligning
goals and establishing a culture of collaborative accountability, engaged leaders can maintain better
communication and connections across teams and functions to ensure the broader organisation
continues moving forward together in pursuing broader business strategy. All these pieces together
help create optimal performance and deliver top results.
The process of developing a strategic plan for a special collections and university archives
Authors: Weppler-Van Diver Mary
Published: July 2024

Strategic planning is a valuable process that can be done by lead or lone programme archivists and librarians to provide direction for programming and projects. This paper describes the process of developing a five-year strategic plan for a special collections and university archives unit within the Library of California State University, Stanislaus. The initial idea for the plan was conceived by the unit librarian following an extensive two-year renovation of the library building. The purpose of the plan is to provide direction to the newly renovated unit’s programming and core functions of collection control, research services, digitisation and preservation. As this paper will discuss, the strategic plan is informed by best-practice guidelines from the archives’ profession as well as by the overarching mission and vision of the unit’s parent organisation, California State University, Stanislaus. The plan also takes into consideration the unique character and strengths of the unit’s collections. In addition to providing strategic direction, the plan has been developed to make the best use of the unit’s limited resources.
Cyber crime: Can a standard risk analysis help in the challenges facing business continuity managers?
Authors: Vande Putte Danny , Verhelst Marc
Published: July 2024

Risk management has never been easy. Finding efficient mitigating measures is not always straightforward. Finding measures for cyber crime, however, is a really huge challenge because cyber threats are changing all the time. As the sophistication of these threats is growing, their impact increases. Moreover, society and its economy have become increasingly dependent on information and communication technologies. Standard risk analysis methodologies will help to score the cyber risk and to place it in the risk tolerance matrix. This will allow business continuity managers to figure out if there is still a gap with the maximum tolerable outage for time-critical business processes and if extra business continuity measures are necessary to fill the gap.
Marketing tobacco products to communities of colour and a much-needed plan for change
Authors: Johnson Richard Greggory , Renderos Hugo , Kaimanu Theresa
Published: July 2024

This paper takes up the issue of tobacco marketing and explores its history via the lens of three communities of colour: Native American, Central American and African American. The paper concludes with substantive activities and policies that could lead to the elimination and/or reduction of the marketing of tobacco to communities of colour.
DAMification: The implications for users and vendors
Authors: Liu Dave , Ramakrishnan Sriram
Published: July 2024

Companies everywhere are realising that Digital Asset Management (DAM) is a powerful and necessary tool for their organisations to run efficiently and scale effectively. The implementation of DAM solutions is fast becoming a commodity item. DAM systems can now be found in every industry and sector. Once you have implemented a DAM system, the next question is “now what do I do?” This paper covers how DAM clients and DAM vendors can benefit from implementing the principles of DAMification. Organisations will need to focus on being technology agnostic to leverage best in-breed solutions in the market. Also, one must have a service-oriented architecture (SOA) based approach to easily integrate these solutions into existing environments. This allows the focus to be on building out the core event and message oriented architecture to handle all the communications between these various technologies. The combination of these factors can help a company to build powerful automated workflows that truly benefit the business, and support future growth and change.
Funding of research under MiFID II
Authors: O’Halloran Timothy
Published: July 2024

From the 6th to the 8th of May 2015, Westminster Research Associates surveyed global investment professionals for the 2015 CSA & Research Usage Survey. Conducted as the European Commission (EC) works to complete the final language of MiFID II, the pan–European regulation whose implementation is expected in January of 2017, the results were a clarion call for leaving well enough alone. Survey respondents were wary of the potential impact that MiFID II could have on the use of commission sharing arrangements (CSAs) to pay for research: 88 per cent of Europe-based respondents and 93 per cent of North America-based respondents say that CSA regulation should remain the same, or be reduced, in their home territory. 67 per cent of buyside respondents said they would use less research if forced to pay cash — a drastic change proposed by the EC and supported by the Financial Conduct Authority. For many years Westminster has commented to regulators and written about the benefits of CSAs; they provide more transparency than bundled proprietary research and help in achieving best execution. These survey results only bolster these contentions, and should make clear that CSAs already provide the transparency, competition and investor safeguards which regulators seek.
A cross-cultural analysis of impulsive buying behaviour : Comparing the effect of longterm orientation and shopping values of Chinese and US consumers
Authors: Wang Pei , Chapa Sindy
Published: July 2024

This case study compares the impact of cultural values on impulsive buying behaviours (IBBs) in two different cultures. The study considers long-term orientation (LTO) as an extended antecedent to explore the moderating role of two shopping values and self-control on IBB among Chinese and US consumers. The online survey results from 237 Chinese and 228 US consumers indicated that LTO negatively influences the IBB in both countries. As predicted, LTO was found to be a key predictor of hedonic shopping value (HSV), utilitarian shopping value (USV) and self-control in different cultural contexts. Overall, it was found that Chinese consumers have a higher level of LTO than US consumers, leading to a greater level of USV and a lower level of IBB.
Mass communication on social media: Strategy for scaling up personal conversations
Authors: Porat Agmon David
Published: July 2024

Social media have changed the name of the game when it comes to successful brands to consumer communication practices. More and more people are interacting with their favourite brands by means of Twitter, Facebook and other social media platforms. The problem is that the sheer number of social media users makes it near impossible for businesses to personally interact with each and every fan. This paper describes how to build and utilise an optimised dialogue decision tree. This model is in essence, scripted dialogue, but it allows for personal involvement and customisation as it is not automated. Using this model, Israel’s Ministry of Foreign Affairs was able to talk to 10,000 people in about one week — and with only two community managers. This shows that businesses can interact with every single fan in a personal way and they can increase customer satisfaction and overall revenue. The challenges presented by social media are also inspiring because they are also opportunities for growth.
The challenges faced by blockchain technologies — Part 2
Authors: Tasca Paolo , Widmann Sebastian
Published: July 2024

In 2017, blockchain technologies registered an increasing interest in their research and investment. However, with the development of these applications, a number of challenges have also come into existence. This paper, which is the last part of a two-part study, investigates the challenges currently limiting the potential of blockchain technologies. It builds upon a previous publication entitled ‘The challenges faced by blockchain technologies ’ Part 1’ and provides a further comprehensive analysis of particular challenges and hindrances. This paper is divided into five sections. The first identifies and gives an overview of the multi-dimensional challenges, namely, the ‘underdeveloped ecosystem’, the ‘lack of educated individuals’ and the ‘lack of standards’. The next three sections analyse almost 30 different challenges by grouping them into ‘legal’, ‘business’ or ‘technical’ classes. Finally, the paper ranks the challenges and provides greater insight into their relative importance by looking at the result of a survey conducted on 295 respondents, from scholars to professionals with expertise in blockchains.
Developing a straight-through process for corporate actions in Australia
Authors: Webb Karen
Published: July 2024

Corporate actions processing is widely acknowledged to be one of the remaining areas of back-office processing to achieve automation or straight-through processing (STP). There are many reasons for this and recognition that this largely manual work creates significant risk and cost for various stakeholders. Over the past few years a number of market infrastructures have made inroads to automate corporate actions announcements and processing. This paper looks at the role the Australian Securities Exchange (ASX) plays in the Australian market, and its project to introduce STP for corporate actions. The paper will explore the current challenges in corporate actions processing, how ASX approached the project, and the solution and key benefits for the industry. ASX will implement phase 1 of this project in September 2014.
The big data race
Authors: Brown Alex
Published: July 2024

Data is rapidly becoming the most important asset on the balance sheet for many companies. The value that lies inherently within it needs to be unlocked by organisations in order for them to gain the largest benefit out of their data assets. Simmons & Simmons has conducted research on how successful companies within the technology, media and telecommunications sector are at commercialising their data to utilise it to its full advantage. The company surveyed over 350 organisations across the world in order to gauge this aspect. The results from its survey were instrumental in providing an in-depth understanding as to what factors are fundamental for implementing a successful data commercialisation strategy. Upon analysing how organisations interact with these factors, it was clear that those who were ‘leaders’ within all six of the factors were the most successful at commercialising their data. Implementing these factors into an organisation’s strategy is becoming more and more important in order to guarantee continued success. This paper discusses these six factors in depth and expands upon what is necessary to successfully commercialise data to unlock its true value. To aid in the development of organisations’ data strategies Simmons & Simmons has created a benchmarking tool for companies to assess their current data commercialisation position with the aim of improving it.
Additive manufacturing supplier risk mitigation
Authors: Zerga Sarah
Published: July 2024

The NASA Jet Propulsion Laboratory (JPL) has established a quality assurance framework to mitigate additive manufacturing (AM) supplier risk. AM has expanded applications in almost every industry by offering a reduction in weight, lead time and likely cost; however, due to the rapid expansion of the AM industry, standards, requirements and procedures are not yet sufficient. This leads to a lack of consistent part qualification and variability in the supplier qualification process. To mitigate this, a cross-disciplined group authored a supplier quality requirements document for performing supplier audits and approvals. This requirements document has been a foundation for defining a quality framework, containing additional requirements and policies, to build AM parts for flight. This paper further explains JPL’s tactics and methodology in establishing that quality framework and requirements document.
Reinventing asset servicing with distributed ledger technology
Authors: Lee Zhu Kuang , Wong Jing Yu , Roch Rachel , Tan Xin Yi
Published: July 2024

This paper draws on the hands-on experience of HSBC in implementing distributed ledger technology (DLT)-based solutions through building its own proprietary tokenisation platform, HSBC Orion, and participating in various industry initiatives such the Hong Kong Monetary Authority (HKMA)’s inaugural tokenised green bond issuance. The paper highlights key considerations for building DLT-based solutions and provides a view of the future state of digital assets as the ecosystem continues to grow and evolve.
Can dilapidations be improved?
Authors: Rowling Jon
Published: July 2024

‘Dilapidations’ is the name given to the process of recompense for breaches of those lease terms that relate to the condition of the property. The most common form of dilapidations disputes occur at or after the end of a tenant's lease, and it is that scenario which this paper focuses on. The paper suggests improvement in three areas of dilapidations practice and procedure: (1) Unless both parties agree otherwise, that a hybrid form of Expert Determination be used to settle all dilapidations disputes. (2) That lease drafting be improved, so that the demise descriptions are used to describe the demised premises. (3) That surveyor training and knowledge be improved.
Predicting consumer personality traits in the sharing economy: The case of Airbnb
Authors: Acar Murat , Toker Aysegul
Published: July 2024

For today’s human-centred engagement models and disruptive innovations, personalisation is paramount. In this regard, the use of Big Data analytics to leverage unstructured and user-generated content and create psychographic or psychologically-personalised marketing could well be a game-changer. This article describes a method to identify the ‘Big Five personalities’ of Airbnb guests through the linguistic analysis of their reviews. The study, conducted with IBM Watson Personality Insights AI, obtained these psychometric insights from a sample of 512 guests who had written at least 1,500 words’ worth of reviews. The statistically significant results indicate that Airbnb guests score high in altruism, cooperation, sympathy, trust, cautiousness, dutifulness, activity-level, extraversion, artistic interests, intellect, liberalism and openness. Concurrent with this, they score low in excitement-seeking, gregariousness, anger and self-consciousness.
It’s about people: Caring agents and satisfied patients are key to a successful healthcare call centre culture
Authors: Dyer Erinne
Published: July 2024

Although healthcare is the fifth largest industry in the United States, it ranks 25th and last for simplicity of experience, according to the Siegel+Gale World Simplest Brands report. Wait times, paper forms, complex language and complicated insurance plans have created a significant gap between the engagement experience patients want as opposed to what they receive. As patients transform into demanding healthcare consumers, they expect the same experience from healthcare providers that they receive in other aspects of their everyday life. Patients become frustrated when they compare their healthcare interactions with the attention and ease of use they encounter with most online retailers. One recent study revealed that 75 per cent of consumers want the same experience in healthcare that they get from other industries. The key to providing the type of experience patients want begins on the front line — with the people at the other end of the phone who first engage with the patient. In many cases, this is the healthcare’s call centre agent, trained to help a patient that is looking for an appointment and could be anxious and in need. In the following paper, discover how to find, attract, train and retain the best talent for your healthcare call centre and understand why being able to do this consistently is a critical link to ensuring patient satisfaction and loyalty.
The audible and the inaudible in a post-digitised world: Preserving both sound and object
Authors: Walker Lauren
Published: July 2024

Analogue audio materials often exhibit indexical traces of recording, editing and playback that offer insight to society’s relationship with recorded sound as it has changed over time. The obsolescence of analogue audio media has rapidly ushered the experience of sound recordings into the digital environment. As archives race to digitise analogue media before the media degrade too far to allow playback, it is important to capture a holistic representation of sound recordings. This paper addresses the challenges to preserve and make accessible the physical and often inaudible content of analogue audio media. The paper outlines approaches to enrich preserved content of audio recordings, especially as data must stand in for a physical encounter with the media, and illustrates ways to enhance the access experience that encourage discovery and research of the creative practices of audio recording.