bluuebunny/crossref_metadata_2025 huggingface dataset:
DEVELOPMENT OF THE COSTS CONTROL SYSTEM FOR THE GOODS AND SERVICES PROMOTION AND SALE
Authors:   State Biotechnological University, Chmil Hanna , Kashchena Nataliia ,   State Biotechnological University, Nesterenko Iryna ,   State Biotechnological University
Published: May 2023

The research paper updates the issue of the need to organize control over the promotion and sale costs of goods and services in accordance with the management system information needs under the sustainable market development, and their characteristic features are determined. The goals, principles, object, subject of control over promotion and sale costs of goods and services are considered. It is proved that the costs control organization is focused on the measures implementation of the marketing activities efficiency and effectiveness increasing, compliance with the budget developed and established for marketing activities, protection of enterprise assets, prevention of possible risks. For practical activities use, the organizational model of goods and services promotion and sale costs controlling is proposed, the architecture of which includes elements of process targeting, management requirements, distribution of responsibility for the formation of costs in part of business processes, control technology in the context of the implementation of the developed marketing program by the entity (in terms of expenses), criteria for assessing the legality and expediency of costs which are included in the innovative types of products, analysis of deviations from the established parameters, assessment of the obtained inspection results, provision of general information to the manager, feedback. The main components of information support, as well as internal organizational regulations (plan, checking marketing costs program) are determined. It is proved that in the process of the goods and services promotion and sale costs control organizing of an industrial enterprise it is necessary to analyze both financial and non-financial information for conclusions formation on the base of the inspection results. The trends of the Program for the goods and services promotion and sale costs analysis control are determined. It is substantiated that the effective mechanism of these costs control organization is the budgeting process, which plays significant role both in the context of the proper performance of the marketing functions of an industrial enterprise in its activity development strategic goals achieving, and increasing the economic effect of each marketing measure through the assessment of distribution and use material and financial resources.
MECHANISMS OF GREEN REFORMATING OF THE INTERNATIONAL TRADE
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Chala Veronika
Published: May 2023

The author proves in the article that in response to the objective need to build a global green ecosystem, world trade practice has developed quite effective mechanisms for green reformatting of international trade. These mechanisms have been identified and analyzed in the article. The international trade in quotas for CO2 emissions has been characterized. It has been emphasized that for almost twenty years the international trade in quotas has been demonstrating a high efficiency as a mechanism for regulating their harmful emissions. It has been revealed that the main driving force behind the rapid increase in the capitalization of the global greenhouse gas emissions quota market was the significant increase in the cost of permits for their emission. The forecast of the cost of permits because of the Russian-Ukrainian war and the sanctions imposed against the Russian Federation has been estimated. The effectiveness of environmental standardization as another mechanism of greening international trade has also been analyzed. It has been proven that environmental standardization contributes to the global spread of consumer standards for environmentally friendly goods, the systematic unification of existing national standardization systems, and the significant expansion of the practice of mutual recognition of product conformity certificates by states. The author emphasizes the formation of the institutional "framework" of the global system of environmental standardization, in which three levels are clearly distinguished: national, regional and global. These levels have been characterized in the article. The article also analyzes the practice of implementing the mechanism of ecological certification of products which is closely related to the mechanisms of ecological standardization. An assessment of the effectiveness of this mechanism has been given. The steadily growing role of environmental certification in the processes of greening international trade relations has been proven. The article analyzes the implementation of various ecological labeling as a mechanism of green reformatting of international trade. The author emphasize on common methodological approaches in modern scientific literature regarding criterion identification of ecological labeling. The level of consumer trust in various types of eco-labeling and its overall effectiveness has been assessed.
PRINCIPLES OF JUSTIFICATION OF THE MANAGEMENT MECHANISM FOR ACTIVATING THE POTENTIAL OF REGIONAL ECONOMIC SYSTEMS
Authors:   National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Derhaliuk Marta
Published: May 2023

The article is devoted to the study of the justification of the principles of the mechanism of managing the activation of the potential of regional economic systems to ensure socio-economic and ecological development. Activation of the potential of regional economic systems is considered as a property of regions to adapt to the influence of the surrounding environment, of which it is an element, and its own internal structure in relation to the world system of production and commodity-monetary exchange. It is proved that the formation of the algorithm of the management mechanism of the activation of the potential of the regions solves such scientific tasks as: increasing the level of competitiveness of the region in the market environment based on the introduction of innovations; intellectualization of the region's capital; increasing employment of the population; environmental protection and human health. The sequence of the mechanism for activating the potential of the regions is substantiated, which includes the procedure for the formation of appropriate provision based on the establishment of the availability of appropriate resource provision and includes the following stages: first, the establishment of appropriate subjects, participants in activities, the goals and objectives of which must be agreed upon to achieve set goal; secondly, the establishment of appropriate criteria that ensure the formation and implementation of appropriate tasks to achieve the goals of all participants in the activity; thirdly, determination of factors affecting the external and internal environment; fourthly, the formation of management criteria, which by their influence on the factors of the surrounding environment are aimed at ensuring the economic and social development of the regions, with the selection of growth points, which will contribute to the activation of the development of the potential of the regions. Measures aimed at ensuring the activation of the development potential in the conditions of variability and uncertainty of the external environment are the basis for the implementation of the regulatory direction of the implementation of the potential mechanism.
STRATEGIC ANALYSIS OF THE FACTORS OF THE EXTERNAL ENVIRONMENT FOR THE DEVELOPMENT OF TOURISM IN THE ZAPORIZHZHIA REGION: THE PRE-WAR CONDITION
Authors:   National University «Zaporizhzhia Polytechnic», Shelemetieva Tetiana , Mamotenko Daria ,   National University «Zaporizhzhia Polytechnic», Hres-Yevreinova Svitlana ,   National University «Zaporizhzhia Polytechnic»
Published: May 2023

In the article, the PEST-analysis method was used to analyze the factors of the external environment for the development of tourism in the Zaporizhzhia region. As a result of the research, the political, economic, socio-cultural and technological factors of the external environment and their influence on the development of tourism in the Zaporizhzhia region were revealed.Among the political factors that can restrain the development of tourism in the Zaporizhzhia region is, first of all, the military situation on the territory of Ukraine, which causes a negative impact due to the possibility of citizens leaving the country and, accordingly, the inability to travel, as well as a decrease in the number of incoming tourists. Analyzing the development of the tourism industry in the Zaporizhzhia region, it was emphasized that tourism is a sphere of the economy that unites almost all industries. That is why the economic factors of the external environment have a great influence on tourism in the region. Socio-cultural factors of the Zaporizhzhia region include many factors that directly affect tourism. The first is the demographic decline (low birth rate), which affects the increase in the number of tourists in the future. The demographic situation in the region is one of the most important social problems. The birth rate decreased by 9.04% in one year, while the death rate increased by 21.5%. Therefore, the death rate prevails over the birth rate. An important factor for tourism in the region is the level of urbanization, because the lifestyle in the city is different from that in the countryside. In large cities, the psychological burden on people increases, as a result of which there is a need for relaxation and rest. Rural residents, on the contrary, seek to expand their horizons, to see something new and unusual for themselves, so for this they go on trips to big cities. According to the data of the Main Department of Statistics of the Zaporizhzhia region, it can be seen that the number of the urban population somewhat prevails over the rural population. The number of people living in cities is up to 75% of the total population. And only 25% live in rural areas. The existing tourist potential of the region can be realized by implementing effective approaches to the development of the tourist and recreational sphere and property management of tourist and resort complexes.
THE MECHANISM OF STATE REGULATION OF THE ECONOMY IN MODERN CONDITIONS
Authors:   West Ukrainian National University, Horvat Tetiana
Published: May 2023

The article is devoted to the study of the sustainable mechanism of economic state regulation and the need to modernize it in accordance with modern conditions. The main content of the category of the mechanism of state regulation has been revealed, the essence of the mechanism of economic state regulation has been defined as a complex of interconnected methods, forms and instruments of the state regulatory influence. The interpretations of a number of scientists have been analyzed, as well as our own interpretation of the mechanism of economic state regulation has been proposed. The need to maintain an adequate balance in the ratio of state regulation of economic processes and market self-regulation has been determined. The basic system of basic methods, forms and tools used by the state in regulating economic processes has been structured. The application of the above-mentioned indicators individually or in combination depends on such factors as the economic strategy of the state, material and resource capacities, the current economic situation, etc. The need to take into account internal and external factors influencing the national economy and economic indicators (indicators) in the process of state regulation has been outlined. The main problems of the crisis state of the modern economy of Ukraine in connection with the full-scale armed aggression of russia have been characterized. Such problems are a decrease in production, a reduction in the real income of the population, an increase in unemployment, the cessation of investments, a rise in prices, inflation, devaluation of the national currency, logistical problems and other indicators. The current consequences of military operations for the country's economy, as well as regulatory steps of the government, which were aimed at ensuring its functioning in accordance with the realities of the time, have been determined. The necessity of modernization and creation of an effective mechanism of state regulation of the economy, which will include a complex of effective programs capable of ensuring the harmonious operation of all branches of the national economy, has been proved.
TRENDS OF THE BANKING SECTOR OF UKRAINE
Authors:   Lviv Polytechnic National University, Moroz Nataliia
Published: May 2023

The banking sector of Ukraine entered the crisis with a significant reserve of capital and liquidity, resistant to operational risks and effective, with action plans developed by the banks in case of adverse events. The macroprudential policy of the National Bank of Ukraine prepared the banking sector well for crisis phenomena. With the beginning of the full-scale war in Ukraine, the NBU introduced regulatory relaxations for banks in order to facilitate their effective work. The article analyzes the dynamics of the main monetary policy instrument of the National Bank of Ukraine – the discount rate. In June 2022, the NBU decided to increase the discount rate to 25% in order to ensure exchange rate stability and curb inflationary processes. This level of the discount rate will make it possible to support hryvnia incomes and savings of the population, and the attractiveness of hryvnia assets. The main trends in the development of the banking sector over the past few years and months of the intensification of military operations have been studied. Banks with a state share have the worst quality of loan portfolio, PJSC CB "Privatbank" is the unchanging leader, non-performing loans of this bank as of January 1, 2018 accounted for 87.64% of its loan portfolio and 39.7% of all non-performing loans in the banking sector. Banks managed to maintain their operating profitability at a high level, but the banking sector was unprofitable in the first months of the war, and the quality of the loan portfolio deteriorated. In these conditions, it is important that the National Bank of Ukraine responds promptly and flexibly to changes in market conditions, as well as strengthening financial monitoring of banks' activities. For banks, it is necessary to ensure timely preparation and submission of reports to the NBU, informing the regulator about the risks of violation of requirements for financial indicators; improvement of credit risk assessment approaches to commensurate them with the depth of the current crisis; improvement of cyber protection systems; adaptation of business models to current operating conditions.
THEORETICAL AND APPLIED PRINCIPLES OF INSTITUTIONAL PROVISION OF THE TOURISM AND RECREATION SPHERE OF UKRAINE UNDER THE CONDITIONS OF DIGITALIZATION, INTELLECTUALIZATION AND EUROPEAN INTEGRATION
Authors:   Lviv Polytechnic National University, Zaverbnyj Andrij , Zalizna Lyubov ,   Lviv Polytechnic National University, Ozarko Kateryna ,   State University of Intellectual Technologies and Сommunication
Published: May 2023

The article highlights the main methodological aspects of the development of tourism and recreational sectors of our economy. At the heart of the formation and further development of the institutional environment of the tourism and recreation industries are the basic traditions of society. They are related to the need to ensure the development of the community in biological, social, and economic aspects. The formal (formalized) institutions include the following: state institute in the tourism and recreation sphere, law institute in the tourism and recreation sphere (tourism and recreation sphere, institute of communities in the tourism and recreation sphere, property institute in the tourism and recreation sphere, institute of international relations relations in the tourism and recreation sphere during globalization. Analyzing the problems and prospects of institutional support of the tourist and recreational sphere of Ukraine for the intensification of digitalization and European integration conditions, it is necessary to note the important place of state institutions (statehood), law, property, communities, international relations, etc. The fundamental mechanisms of the competitiveness management system of the organizational and institutional means of formation are characterized. and implementation of economic programs to develop tourism and recreation in the context of European integration. The article gives a brief description of formal (formalized) institutions. The key tasks of the state policy in tourism and recreation are analyzed. The task of the domestic tourist and recreational infrastructure should be implementing tourist and recreational services, promoting the complex reproduction of health, strength, and mood of man in the realization of his personal and social needs in recreation and tourism through various tourist and recreational services (products). The organizational and institutional mechanism for the formation of programs for the development of the tourist and recreational sphere of Ukraine with the intensification of European integration conditions has been developed and improved.
THE RISK-ORIENTED APPROACH IN PROJECTING IMPLEMENTATION OF THE NEW COMPUTERIZED TRANSIT SYSTEM (NTCS) IN THE CUSTOMS FIELD OF UKRAINE
Authors:   State Tax University, Kapitanets Svitlana , Fradynskyi Oleksandr ,   State Tax University
Published: May 2023

The deployment of the New Computerized Transit System (NCTS) in the customs field of Ukraine is considered in the paper. There is emphasized on a significance of implementation of the Convention on Common Transit Procedure in our state to develop national transit potential and to counteract to customs fraud attempts effective during the movement of goods through the Customs Border of Ukraine. The application risk-oriented approach to forming the Management Risk Plan for implementing NCTS in Ukraine is researched. Structural components of the Plan are considered: «Risk Area», «Stage of risk», «Description of risk», «Consequences of risk», «Risk effect», «Risk probability», «Risk controllability», «Risk management measures» and «Risk management measures taken». The content of risks and their consequences, effect, and probability of risk appearance are studied. It is established, officials of the State Customs Service suggested constructive and active preventive measures for each risk. It is noted, the war in Ukraine effected significantly on the implementation of NCTS. That is why, it was necessary to react and to make decisions immediately, working-out new scenarios of probable and, at the same time, hard forecasted development of events. It is supposed to identify appropriate more probable risks (for example, risks related to the increasing number of cyber attacks on sites of the State Authorities, and continuous war actions on the East and the South of Ukraine, etc.), and to develop appropriative preventive measures. It is determined, that risk management is a key component in the structure of modern managemental technologies of Executive Authority Bodies, including the State Service of Ukraine. The use of the risk-oriented approach in the preparation of the important state project on implementation of NCTS in Ukraine allowed to develop a comprehensive point of view on risks, and has provided both its identification and evaluation of its effect, and ranging, and scenarios of reaction, provided previously. These scenarios are measures defined clearly, that have been supporting gradually the best process of conscious choice and making grounded decisions in the way of a deep understanding of the nature of risks and their effect.
INSTITUTIONALIZATION OF THE INCLUSIVE DEVELOPMENT OF RURAL-URBAN AGGREGATIONS OF UKRAINE
Authors:   Odesa I.I. Mechnykov National University, Pavlov Oleksandr , Pavlova Iryna ,   Odesa I.I. Mechnykov National University, Pavlov Oleksandr-junior ,   Odesa I.I. Mechnykov National University
Published: May 2023

The article examines the prerequisites and essence of institutionalization of inclusive development of united territorial communities (UTC) and districts as continuous rural-urban agglomerations. The purpose of the study is to clarify the importance of institutionalization for the inclusive development of rural-urban agglomerations of Ukraine. To achieve it, a task was formulated egarding disclosure the role of institutional support in the inclusive development of rural-urban socially-spatial entities; determination of the essence and content of inclusive development in community and district dimensions. The theoretical and methodological basis of the research are the works of Ukrainian and foreign scientists on the specified problem, systemic, synergistic and institutional approaches, methods of comparison, analysis and synthesis. It is proved that the inclusive development of these socio-spatial formations takes place in stages, starting with involvement through inclusion and ending with integration. The provision regarding the result of inclusive development is substantiated, which provides for the achievement of such a state of rural-urban agglomerations, when these formations will turn into an environment of social harmony and inclusion of well-being. The scientific novelty and practical significance of the conducted research consists in the periodization of the inclusive development of rural-urban agglomerations, revealing the evolution of their inclusiveness, starting from the stage of involvement (continuity) to integration (convergence). Based on the results of the research, conclusions were drawn regarding the lack of a direct connection between the process of administratively creating an agglomeration environment in the format of the community and district continuum and the onset of its inclusion; to presence of obstacles related to the insufficient justification of decisions regarding the size of UTC and districts during the implementation of the decentralization reform, failure to take into account their resource provision; of need to combine the efforts of central and municipal authorities, as well as self-governing institutions and the public in the policy of inclusive development. It was determined that further research should be focused on the development of the conceptual foundations of rural-urban agglomerations and ways of creating an inclusive environment for these entities.
DETINIZATION OF EMPLOYMENT IN THE CONTEXT OF ENSURING ECONOMIC AND SOCIAL SECURITY OF THE COUNTRY
Authors:   Lviv Ivan Franko National University, Klipkova Oksana
Published: May 2023

This article summarizes the main theoretical and methodological foundations of ensuring the national, economic and social security of the country. The main purpose of the research is to analyze the ways of reducing the process of detinization of employment in the context of ensuring the economic and social security of the country. The task of the research is to analyze the theoretical and methodological provisions of the formation of the economic and social security of Ukraine through the prism of taking into account destabilizing factors, in particular, the regulation of the processes of detinization of employment. The systematization of literary sources and approaches to solving the problem proved that the process of detinization of employment is one of the most important ways to overcome the economic crisis in Ukraine and, as a result, is one of the ways to ensure the growth of its economic and social security. The urgency of solving this scientific problem lies in the fact that ensuring national and economic security is one of the most important tasks of the state. Identifying ways to implement security principles is a dynamic issue, as it takes into account a number of changing factors of the economic, institutional and international environment, which ensures the growing relevance of research in each phase of the economic cycle. The study of the issue of reducing the shadowing of employment to ensure the economic and social security of the state in the article is carried out in the following logical sequence: the analysis of historical aspects of the emergence and implementation of national security tasks of states during their formation; analysis of the functions and values of the modern state; identification and analysis of important principles of ensuring the economic and social security of the state; analysis of theoretical approaches and practical foundations of the study of the concept of "shadow economy" in the context of factors causing a high level of shadowing and ways to reduce it; analysis of possible ways to ensure detinization of employment and income through institutional and legal regulation of these processes. The process of forming the economic and social security of the state through the process of detinization of employment was chosen as the object of the study. The results of the conducted research can be useful for the formation of the strategy of economic and social security in Ukraine.
TRANSNATIONALIZATION OF UKRAINE'S ECONOMY: BENEFITS AND THREATS
Authors:   Lviv National University of Nature, Kohut Maryana , Ohinok Solomiya ,   Lviv Polytechnic National University, Prokopyshyn-Rashkevych Lyubov ,   Lviv Polytechnic National University
Published: May 2023

Transnationalization of the economy means the process of integrating national economies into the global economy through increased international trade volumes, investment operations, technological exchange, and other international economic processes. The benefits of Ukraine's transnationalization of the economy include increasing external trade and investment volumes, raising the level of technological development, and attracting foreign investment, which can increase production capacity and GDP growth. However, there are also threats associated with the transnationalization of the economy, such as loss of control over the national economy, increased economic dependence on other countries, worsening environmental situation, and others. In today's global development conditions, competition at the international level is important not only in the amount of foreign investment attracted but also in their quality. Therefore, improving and preserving Ukraine's economic interests requires regulation of the processes of attracting direct foreign investment flows. As a result of studying and researching the impact of foreign investment on Ukraine's economic development, foreign investors have two main goals: growth of export potential and entry into the domestic market. That is why the study and analysis of Ukraine's transnationalization of the economy is an important direction of economic research and country development. The article discusses the benefits and threats of Ukraine's transnationalization of the economy and its national economy, as well as highlights opportunities to increase competitiveness and attract investment. In addition, possible ways to minimize risks and increase benefits from the process of Ukraine's transnationalization of the economy are considered. Transnationalization can have both positive and negative consequences for the economy of Ukraine. Therefore, it is important to determine what would be more acceptable for our country under modern conditions.
THE INFLUENCE OF E-HRM ON THE EFFECTIVENESS OF PERSONNEL OF INTERNATIONAL COMPANIES
Authors:   Simon Kuznets Kharkiv National University of Economics, Gorobynskaya Marianna , Bestuzheva Svitlana ,   Simon Kuznets Kharkiv National University of Economics
Published: May 2023

The article justifies the need to implement a personnel management model – electronic human resources management (E-HRM) as a means of increasing the value of the human resources (HR) function, which is a modern business solution and provides full online support in the management of all processes, data and information necessary for personnel management in a modern company. Aspects of E-HRM are considered, namely definitions and theoretical perspectives on E-HRM. The role of E-HRM is defined, which is a relatively new and large-scale field in which human resources management systems meet web-based technologies, which offer both advantages and challenges for organizations. Electronic HRM is a way of implementing HR strategy, policy, and practice as a company's guideline to an institution's staffing requirements through web technology channels. E-HRM knowledge offers thresholds that allow managers, employees, and HR experts to view, remove, or modify sequences that are critical to an organization's HR oversight. The levels of electronic human resources management are examined and the experience of successful E-HRM in international companies is analyzed. The main functions of E-HRM are defined: e-advertising, e-application tracking, e-recruiting, e-selection, e-learning, classroom and virtual training, e-performance management system, e-compensation and benefits, HRIS and e-communications, e-personal profile, e-tracking and handling complaints, and e-leave, etc. The methods and possibilities of implementing electronic personnel management are proposed, it is proven that its implementation increases the efficiency of personnel management processes due to: the efficiency of the personnel department; reducing administrative costs by automating routine personnel management processes, such as payroll, benefits administration; reducing the time and effort required to complete tasks such as staffing, performance management and employee data management; improving the provision of services in the implementation of the company's business strategy, etc. The relevance of this topic determined the direction of the research, and the proposed results can be used by enterprises in today's circumstances.
CURRENT DEVELOPMENT TRENDS OF BANKING MARKETING PRODUCT AND SALES POLICY
Authors:   Lviv Politechnic National University, Kosar Nataliia , Kuzo Nataliia ,   Lviv Politechnic National University, Bilyk Iryna ,   Lviv Politechnic National University
Published: May 2023

The study found that the war caused a drop in demand for banking products, non-payment on loans, and a reduction of the commercial revenue base banks of Ukraine. To improve their financial situation, Ukrainian banks must intensify their product and sales policies. Expand the banking institution may have a product range through the issuance of loans for financing of startups by domestic companies or using co-branding, for example, offering co-branding cards in conjunction with partners, using their premises to sell their products. In order to maintain their competitive position, commercial banks of Ukraine should constantly update their product range as single and limited products (we can talk not only about financial products), and massive and unlimited. In this case, the first may not be offered to corporate clients only. Improve management efficiency relationships with customers, banks allow CRM systems, formation own databases. It is determined that today there are several groups of the most relevant tools of banking marketing: informational technologies, web, and mobile banking. In the digital economy, it is important for a commercial bank to develop a unified concept for the organization's remote banking services, which should become multichannel. This will allow customers to choose the most convenient for themselves service channel in a particular case. However, due to the subsequent development of online trading banking operations often goes online mode due to the use of non-cash payments. It is determined that in general, it is possible to distinguish such trends in the development of marketing product and sales policy of commercial banks of Ukraine: expansion use of Internet banking and mobile banking, active use of contactless payments through contactless cards in smartphones and other NFC devices; biometric identification of clients; the formation of neo banks; distribution of digital wallets and QR codes; development banks of joint products with FinTech companies; formation of financial supermarkets; implementation of CRM systems; offer calculators on official websites of banks; formation of customer self-service zones.
INNOVATIVE MODEL OF ECONOMIC GROWTH IN GLOBALIZATION PROCESSES
Authors:   Poltava State Agrarian University, Volkova Nelia , Dyvnych Olga ,   Poltava State Agrarian University
Published: May 2023

Review and analysis of the essence of innovative models of economic growth used in the leading countries of the world, determination of the possibility of implementing these models in reforming the national economy on its way to innovative development. The research methodology. In the process of carrying out the research, such methods were used as: comparison, generalization, scientific abstraction – when studying the economic essence of categories; dialectical and historical – when the theory of innovative development and innovative model is investigated; system approach – when determining the characteristics of the nature of the innovative model concept; abstract and logical – for formulating conclusions and proposals. The research results. The role of innovation as a more important factor for the creation and implementation of business products and production processes that are new for enterprises is studied. This acquired a template meaning and caused the emergence of an innovative model of economic growth in the conditions of globalization processes. The significance of the innovative model of the development of the world's economies is determined by the rapid growth of the influence of information provision of innovative activity, scientific and technical progress and the development of the innovative market environment. The formation of an innovation model is the initial stage of building a post-industrial society, the basis of which is the acquisition and use of new knowledge, taking into account the main subsystems of the state innovation model and the interaction of its elements, such as macroeconomic policy, legislation, education, the system of generation and dissemination of knowledge, infrastructure, production, market. Emphasis is placed on changing the operating conditions of the main economic institutions in connection with the globalization of the innovative economy. Scientific novelty of the research results. There was further development of research into the content and essence of the innovative model of economic growth, in particular the goal and key elements, the use of methods and ways of digitization and the creation of innovative infrastructure. Practical significance of research results. The results of the conducted research can be used for the development and implementation of an innovative model of economic growth with the aim of integration into the global competitive space.
PRACTICE AND PROBLEMS OF BUDGET INCOME FORMATION IN UKRAINE BY INDIRECT TAXES
Authors:   Odessa National Economic University, Lohvinovska Svitlana
Published: May 2023

The article analyzes the state of revenue formation of the budget system of Ukraine by indirect taxes (value added tax, excise tax and customs duty) in the context of changes that took place during 2017–2022 and in terms of the influence of factors of the external adverse environment, in particular the covid crisis and full-scale military actions in UkraineIn the tax and budget system of Ukraine, indirect taxes play an important role in filling the budget and revenue volumes, which determines the relevance of considering the specifics of their collection and administration, reforming the existing taxation system and finding ways to increase the efficiency of use as an economic policy tool in certain conditions of development state. The state of implementation of planned indicators of indirect tax revenues to the budget system during 2022 was studied. A significant underperformance of VAT and import duty indicators was noted. Attention is focused on stabilization measures that took place during the studied period. The possibility of fulfilling the revenue part of the budget in 2022 is generally determined by the significant amount of financial resources that come to Ukraine in the form of various types of financial aid and lending. The state of formation and trends of changes that took place in the pre-war period are analyzed. The peculiarities of the formation of indirect taxes during the implementation of measures that took place during the introduction of strict quarantine restrictions were determined. The existence of a relatively positive influence of limited mobility on the activation of consumer demand in the middle of the country and the formation of revenues due to consumption taxes has been established. Attention was drawn to the fact that experts attribute the growth of individual indicators primarily to the improvement of the quality of control measures. It is proposed to focus attention on the further prospects of using the potential of indirect taxation to fill the revenue base of the budget system of Ukraine in the directions of stimulating the recovery of tax agents-payers of indirect taxes, harmonization of tax legislation with EU norms with parallel adaptation of Ukrainian norms and rules, as well as the development of an effective and balanced policy control and verification work.
TRENDS IN DIGITALIZATION OF ENTREPRENEURSHIP
Authors:   King Danylo University, Havadzyn Nataliia , Hryhorska Nataliya ,   King Danylo University
Published: May 2023

Modern views on conducting business have changed significantly with the advent and rapid development of digital technologies. These trends have intensified under the influence of challenges caused by the COVID-19 pandemic and the war in Ukraine. understanding of the advantages and possibilities of digitalization. However, it should be understood that each process has its own disadvantages and threats. Need to understand the advantages and possibilities of digitization. Each process has its own drawbacks and threats. Digitization of entrepreneurship is the process of introducing and using new digital tools, information resources and mobile technologies in business activities, which provide a transition to a new way of thinking and reformatting of business processes. Society has taken the first steps towards a fundamentally new reality. Business entities should adapt to new ways of doing business and develop, that is why the purpose of writing the article is to consider the advantages and opportunities of digitalization for entrepreneurship and to understand the shortcomings and threats of this process. The trends of digitalization of entrepreneurship are focused on the creation and application of new services, which is included in the concept of Industry 4.0. provide full vertical and horizontal digital integration of entrepreneurship, transition to new business models and creation of "smart" products and services. The process of digitalization of entrepreneurship has become the basis for the creation of new products and services with new values and features, and therefore a source of competitive advantages. New trends and opportunities create new challenges. Digitalization, like any change, has two sides to the coin. The main risk of the digital transformation of the economy is a possible increase in the level of unemployment, cyber attacks, wealth distribution risk, introducing total control, possibility of losing social skills. There are other risks of digitalization: the benefits of innovation brought by the fourth industrial revolution and the speed of growth of the negative phenomena associated with it are difficult to predict and fully understand. Humanity thinks linearly, while change happens exponentially. The real consequences may turn out to be more unpredictable and shocking. Those who consciously approach this and plan the necessary changes will win.
DEVELOPMENT OF ETHNO-TOURISM IN UKRAINE
Authors:   Oles Honchar Dnipro National University, Falko Yelina , Kopytko Olha ,   Oles Honchar Dnipro National University
Published: May 2023

The article examines the level of development of the ethnic tourism market in Ukraine, analyzes its condition and features. Its characteristic feature is a large number of ethno-cultural objects throughout the country, as well as the existence of many different ethnic groups in certain regions of Ukraine. The main component of the successful development of this type of tourism is that many people were deported from the country in the past, and now they, their descendants, want to return to the Motherland. The importance of the development of Ukrainian ethnic tourism lies in the fact that Ukraine itself has many desirable destinations, and it is ethnic tourism that will be relevant in our territory. this type of tourism cannot be so developed in many countries of the world due to insufficient historical affiliation. Ukraine can confidently occupy one of the main places in the development of ethnic tourism. The development of ethnotourism will attract not only Ukrainians, but also foreigners, which will allow Ukraine to enter a more global tourist market. Ethnic tourism in Ukraine is constantly developing, so our market offers many options for recreation throughout the country – pottery, wickerwork, embroidery, artistic painting, weaving, cheese and wine production. Various festivals and fairs are also held on the territory of our country, to which Ukrainians from all over the country and foreigners from all over the world gather. The most famous holidays and fairs are Christmas, Ivan Kupala, Easter, and Shrovetide. People are attracted by the unforgettable nature of the Carpathians, the majestic history of Eastern Ukraine, the southern part with goats and the sea, and the central part, as a symbol of the combination of all the best that is in our country and does not exist anywhere else in the world. The display of authentic Ukrainian traditions and authentic Ukrainian culture attracts and will attract more than one hundred tourists. Today, it is extremely important to develop ethnotourism as a part of the country's economy, attracting to this the owners of museums, estates, residents of villages and towns where there are destinations for ethnotourism, farm owners, small entrepreneurs in the field of tourism and trade. thanks to this type of tourism, the level of the economy and the overall economic situation will increase, which will make it possible to reach a new level of providing services not only to Ukrainians, but also to foreign tourists. Thanks to ethnotours, foreigners will be able to understand Ukrainians, feel our atmosphere, get to know history with their own eyes, wearing ancient clothes or participating in the reproduction of traditions. And thanks to ethnotourism, Ukrainians will be able to love Ukraine even more and will begin to appreciate it like nothing else.
THE EUROPEAN MONETARY SYSTEM: POSITIVE AND NEGATIVE ASPECTS
Authors:   National University «Lviv Polytechnic», Drymalovska Khrystyna , Shayeganrad Elina ,   National University «Lviv Polytechnic»
Published: May 2023

The development of the state, first of all, depends on the stability of the national and world currency systems, and their international relations. The functioning of the world economy is based on the establishment of an effective currency and monetary system of relations between states, leading to the strengthening of internationalization processes. One of the examples of the prevalence of internationalization processes is the creation of a single currency system within the European Union (EU). This, in turn, ensures the competitiveness of national economies based on an increase in the volume of production of goods and provision of services, making capital investments in the industry. The creation of the European Monetary System (EMS) means the exchange of goods, services, capital, and labor, as well as the establishment of a single monetary and currency policy, ensuring the economically advantageous positions of the member countries of this association on the world market. Therefore, the question arises of distinguishing the positive and negative aspects of the European monetary system, and its influence on the state of the global economy. The article covers the issue of the peculiarities of the formation of the European monetary system. The main purpose of the study is to analyze the features of currency integration in the European Monetary Union in today's conditions. As a result, the following tasks were set: to investigate the characteristic features of the creation of the EMU; to form the goal of creating a researched regional currency union; highlight the main elements of this European currency integration; to analyze the advantages and disadvantages of the formation of the European Monetary System. The work presents the definition of the concept of "currency system", types of currency systems, and their constituent elements. The positive and negative aspects of the European monetary system are singled out, the stages of the introduction of the European Monetary Union are described, its main institutions and their functions are displayed, and statistical data on the percentage of the US dollar and euro in official currency reserves in the world during 1999–2021 are given.
ENERGY REORIENTATION OF EUROPE AS A RESULT OF THE WAR IN UKRAINE
Authors:   Odesa I.I. Mechnikov National University, Rodionova Tatiana , Adelzberh Tetiana ,   Odesa I.I. Mechnikov National University
Published: May 2023

The purpose of this research paper is to analyze different options available to the EU Member States regarding the refusal to extend contracts related to energy trade with Russian Federation. In 2022, Russia's unprovoked and unjustified war against Ukraine changed global perspectives. Most importantly, this war has a devastating human toll and also threatens global economy. The energy sector turned out to be the most vulnerable due to sanctions imposed against Russia as a leading exporter of energy resources. These sanctions have created uncertainty about the future of energy trade between Russia and the EU, as well as the reliability of Russian energy supplies. This has highlighted the need for EU to diversify their energy sources and phase out their energy imports from Russia, which has been a longstanding issue. Therefore, it is important to consider the potential economic and political consequences of such a decision.