Impact of global factors on entrepreneurial structures: navigating strategic adaptation and transformation amidst uncertainty
Authors:   Simon Kuznets Kharkiv National University of Economics, Zaslavska Kateryna , Zaslavska Yevheniia ,   Simon Kuznets Kharkiv National University of Economics
Published: November 2024

The article investigates the impact of global factors on entrepreneurial structures, emphasizing the necessity for strategic adaptation and transformation in response to a rapidly changing environment. Fundamental forces identified include global economic volatility, political instability highlighting crises such as the war in Ukraine, technological advancements, and shifts in consumer behavior. These factors create significant challenges that compel businesses to continuously adapt their strategies and operations to maintain competitiveness in an uncertain global market. The article aims to analyze the impact of global factors on entrepreneurial structures and identify strategies that businesses can use to adapt and transform effectively in response to these challenges, thereby ensuring their competitiveness and resilience in an increasingly uncertain global environment. The study utilizes a comprehensive methodological approach, incorporating a review of relevant literature, statistical data analysis, and case studies from various industries. The analysis examines explicitly how global economic instability, political changes—including the instability triggered by crises like the war in Ukraine—technological advancements, and consumer behavior shifts impact entrepreneurial structures. By presenting practical examples, the study demonstrates the real-world implications of these global factors on business operations and strategies. The findings indicate that global economic instability often results in unpredictable demand fluctuations, disrupting financial stability and necessitating a re-evaluation of business strategies. Political changes, particularly those affecting trade policies, regulatory frameworks, and crises such as the war in Ukraine, introduce additional complexities that make agility and responsiveness crucial for global business operations. Technological advancements drive continuous innovation, requiring businesses to integrate new technologies and rethink traditional models to stay competitive. Additionally, shifts in consumer behavior, influenced by global trends, demand ongoing adjustments in product offerings and marketing strategies to meet evolving market demands. These global factors lead to significant internal changes within businesses, including the restructuring of operations, reallocation of resources, and a shift towards more flexible and resilient practices. Further research could focus on the effects of global factors on different types of entrepreneurial structures, considering variations in size, industry, and regional context. This deeper understanding is essential for anticipating challenges and creating tailored strategies that enhance resilience and sustainability in a dynamic global environment. Keywords: entrepreneur structure, global factors, adaptation, strategic changes, transformation, resilience, sustainability, uncertainty.