bluuebunny/crossref_metadata_2025 huggingface dataset:
Tinjauan Hukum Islam terhadap Kerjasama Antara Pengemudi dan PT. Gojek Indonesia Cabang Madiun
Authors: Ni'am Arrozi Wahyu
Published: August 2024

This research departs from the practice of cooperation between drivers and PT. Gojek Indonesia, in which there is a withdrawal of attributes in the form of jackets and helmets as capital that has been purchased by the driver from the company. Also, the driver's balance will be forfeited when the partnership with the company ends, where the balance is an advantage that should have been owned by the driver. This is detrimental to the driver and profitable for the company. Collaboration between the driver and PT. Gojek Indonesia is a form of muamalah activity, namely musharakah and is included in the Shirkah Abdan category, because the two parties partner with capital and carry out joint efforts to get profits and are divided according to a mutual agreement. The aims of this study are: (1) to explain the review of Islamic law on the cooperation agreement between the driver and PT. Gojek Indonesia Madiun Branch. (2) Explain the review of Islamic law on the ownership of Gojek driver attributes. (3) Explain the review of Islamic law on the ownership of Gojek drivers' GoPay balances. According to its type, this research includes qualitative field research, namely seeking data directly into the field by looking closely at the object under study. The approach used in this study is a case study with data collection methods of interviews, observation, and documentation. Field data originating from administrators and drivers are then analyzed whether they are in accordance with Sharia Economic Law or not. From the data analysis it can be concluded that, (1) a review of Islamic law on the cooperation contract between the driver and PT. Gojek Indonesia's Madiun Branch is included in muamalah practices, namely Shirkah and is included in Shirkah 'Inan, where both parties partner with capital and do business for profit and are divided according to a mutual agreement. And that is legally permissible based on the Koran. (2) A review of Islamic law on ownership of Gojek driver attributes that the capital provided by the company to the driver is invalid because it does not comply with one of the requirements in capital, namely capital must be cash or cash and may not be owed. Regarding the withdrawal of attributes in the form of jackets and helmets when the driver's partnership with the company ends, it is not in accordance with the Shari'a. (3) A review of Islamic law on the ownership of Gojek drivers' GoPay balances, the driver's balance being forfeited due to a partner breaking up or freezing the balance by the company is contrary to Islamic law.
A Cenografia Site-Especific na construção dos espaços públicos
Authors: Macedo Virgínia Marinho do Egito Rocha de
Published: August 2024

O objetivo deste trabalho é analisar a cenografia site-specific como instrumento de transformação e construção de novos sentidos, vivências e ocupações dos espaços públicos a partir de três obras: as peças teatrais “Bom Retiro 958 metros”, dirigida por Joca Reiners Terron e “Das saborosas aventuras de Dom Quixote de la Mancha e seu escudeiro Sancho Pança - um capítulo que poderia ter sido”, de André Carreira e a minissérie “A Pedra do Reino” de Ariano Suassuna, dirigida por Luiz Fernando Carvalho.
Um ateliê pandêmico de modelo reduzido e seu impacto na formação de uma jovem cenógrafa
Authors: Almendra Lina da Hora e , Cruz Doris Rollemberg
Published: August 2024

Este artigo é um relato da experiência da autora como aluna da disciplina Ateliê de Modelo Reduzido: Maquete-objeto: ‘maquetes de um mundo imaginário’ ministrada pela Profa. Dra. Doris Rollemberg, no período letivo excepcional de 2020.1, no âmbito do curso de graduação em Cenografia e Indumentária da Unirio. Este relato analisa tanto o processo criativo por trás dos trabalhos realizados como também as resultantes textuais (confissões criadoras), bidimensionais (esboços), tridimensionais (maquetes-objeto) e tetradimensionais (livro-objeto) que foram desenvolvidas durante o curso pela autora.
Iluminação cênica em desfiles das escolas de samba
Authors: Silva Tiago Herculano da
Published: August 2024

O presente artigo é resultado de pesquisas e discussões do Grupo Imagens Políticas das Artes Carnavalescas, vinculado à linha de pesquisa Imagens Política do Programa de Pós-Graduação em Artes Cênicas (PPGAC) da Universidade do Estado de Santa Catarina (UDESC). Realizamos um levantamento histórico do uso da iluminação nas escolas de samba e apontaremos para alguns desfiles do ano de 2023 no carnaval carioca, cuja iluminação foi um fator relevante no Concurso das Escolas de Samba do Grupo Especial do Rio de Janeiro. Nosso objetivo é nortear debate sobre possíveis novos rumos na arte carnavalesca a partir do estudo da iluminação cênica no carnaval.
ANALISIS PERBEDAAN KULTUR (CULTURE SYNERGY) DALAM TIM KEPEMIMPINAN EKSPATRIAT PADA PERUSAHAAN MULTINASIONAL: STUDI KASUS PT CINEMAXX GLOBAL PASIFIK
Authors: Topan Sayfulloh  , Didin Hikmah Perkasa
Published: August 2024

Artikel ini membahas analisis perbedaan budaya (culture synergy) dalam tim kepemimpinan ekspatriat pada perusahaan multinasional, dengan studi kasus pada PT Cinemaxx Global Pasifik. PT Cinemaxx Global Pasifik adalah perusahaan bioskop terkemuka di Indonesia yang memiliki keunikan dalam komposisi direksinya yang terdiri dari ekspatriat dari berbagai negara, seperti India, Meksiko, Brasil, dan Indonesia. Perbedaan latar belakang budaya para direksi dapat memengaruhi dinamika kepemimpinan dan pengambilan keputusan di perusahaan. Penelitian menunjukkan bahwa direksi ekspatriat dapat memberikan manfaat dalam pemahaman pasar lokal, jaringan bisnis, dan akses ke sumber daya yang beragam. Namun, tantangan utama adalah perbedaan budaya dan komunikasi yang dapat menyebabkan konflik dan pengambilan keputusan yang kurang efektif. Untuk mengelola tim yang terdiri dari direksi dengan latar belakang budaya beragam, diperlukan kemampuan kepemimpinan lintas budaya yang kuat. Pemimpin harus mampu memahami, menghargai, dan mengelola perbedaan-perbedaan tersebut agar dapat mencapai tujuan organisasi secara efektif. Selain itu, organisasi juga perlu menciptakan budaya yang inklusif dan terbuka terhadap keberagaman untuk mendukung praktik kepemimpinan lintas budaya yang efektif. Dalam konteks PT Cinemaxx Global Pasifik, perbedaan budaya di antara para direksi ekspatriat dapat menjadi tantangan sekaligus peluang bagi perusahaan. Pemahaman yang mendalam terhadap dinamika lintas budaya dan penerapan praktik kepemimpinan yang sesuai menjadi kunci keberhasilan perusahaan dalam mengelola tim yang beragam dan mencapai tujuan strategisnya.
TALENT MANAGEMENT SEBAGAI PENUNJANG KINERJA PERUSAHAAN
Authors: Mujibi Agis , Azmy Ahmad
Published: August 2024

Dalam era globalisasi dan persaingan bisnis yang ketat, talent management menjadi faktor kunci keberhasilan perusahaan dengan fokus tidak hanya pada perekrutan dan retensi, tetapi juga pengembangan dan pemanfaatan potensi karyawan untuk mencapai tujuan strategis. Talent management dianggap sebagai strategi berkelanjutan yang mengintegrasikan pengelolaan sumber daya manusia dengan tujuan bisnis yang lebih luas. Perusahaan yang berhasil menerapkan strategi ini cenderung menunjukkan kinerja yang lebih baik dibandingkan pesaing mereka. Penelitian ini bertujuan untuk mengidentifikasi peran talent management dalam menunjang kinerja perusahaan. Metode penelitian yang digunakan adalah metode deskriptif kualitatif melalui studi pustaka bersumber dari jurnal, artikel ilmiah, buku, dan sumber lain yang relevan. Hasil penelitian ini menunjukkan bahwa talent management mengidentifikasi, mengembangkan, dan mempertahankan bakat untuk meningkatkan kinerja dan keunggulan kompetitif perusahaan, mencakup rekrutmen, pengembangan keterampilan, manajemen kinerja, retensi bakat, dan perencanaan suksesi. Urgensi talent management sangat krusial dalam menghadapi perubahan teknologi, persaingan global, dan kebutuhan fleksibilitas kerja, di mana kurangnya strategi ini dapat menyebabkan penurunan kinerja dan kehilangan talenta berpotensi tinggi. Penerapan strategi yang tepat, seperti tujuan yang jelas, dukungan manajemen, pengukuran efektif, penyelarasan budaya, peningkatan keterampilan, dan evaluasi berkelanjutan, dapat meningkatkan kinerja, inovasi, dan budaya kerja perusahaan.
MODEL KINERJA KARYAWAN: ANALISA KEPEMIMPINAN, LINGKUNGAN KERJA DAN REWARD
Authors: Tarminah Siti , Apriani Ari
Published: August 2024

Timbulnya pandemic covid-19 yang berlangsung cukup lama, melumpuhkan banyak industri perdagangan dunia, termasuk industri layanan jasa cleaning service di PT. Sinergi Integra Services. Melemahnya kondisi perusahaan membuat para pekerja harus bekerja keras untuk menstabilkan kondisi perusahaan. Setiap tahun kinerja karyawan di evaluasi dengan menggunakan Key Performance Indikator (KPI). Di tahun 2022 berdasarkan penilaian kinerja karyawan belum mencapai maksimal karena rata-rata nilai masih cukup baik. Tujuan penelitian ini adalah untuk menganalisa pengaruh kepeminmpinan, lingkungan kerja, dan reward terhadap kinerja karyawan. Populasi pada penelitian ini yaitu seluruh karyawan PT. Sinergi Integra Services sebanyak 64 orang, sampel dalam penelitian ini menggunakan sampel jenuh. Metode pengumpulan data menggunakan kuesioner yang diukur dengan skala likert. Analisis data menggunakan SPSS. Hasil penelitian menunjukkan bahwa kepemimpinan, lingkungan kerja dan reward secara parsial memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Dalam penelitian, kinerja karyawan dapat dipengaruhi oleh kepemimpinan yang baik dalam pengorganisasian, lingkungan kerja yang nyaman dan pemberian reward sebagai bentuk apresiasi terhadap capaian kinerja karyawan.
Tudomány és jogtudomány
Authors: Varga Csaba
Published: August 2024

A jog mibenlétének kutatása a jogtudományban a jog közös nemfogalmának a kidolgozására épül; ezek azonban szelektívek és esetlegesek. Az eredményül kapott változatok egymáshoz képest olyannyira másneműek, hogy közös fogalmi rendbe aligha tagolhatók. A jogtudomány mindennapi alakulása jellegzetesen nem valamely korábbi állítás korrekciós fejlesztéséből, hanem egyenesen tagadásából (ellenfogalmiasításból) indul, ezért maga a tudományfejlődés is jórészt kaotikus.
The Role of Teachers and Digital Literacy Competencies
Authors: Kartikawati Dwi , Nurhasanah Nurhasanah
Published: August 2024

This research focuses on how  the Role of Teachers in Improving Digital Literacy Competencies in the Digitalization Era. In the rapid development of technology,  teachers must have a strong understanding of technology and how to use it effectively in the learning process. They must be familiar with the latest technological devices and applications that can enhance their learning. Teachers must also be able to teach students about digital skills and information literacy, including the ability to access, eval_uate, and use information critically. Teachers play a role in 10 roles, including as facilitators, and managers of technology-based learning. They must have a deep understanding of relevant technologies and be able to integrate them into the learning process. By departing from qualitative methods, later this research can answer  the Role of Teachers in Improving Digital Literacy Skills in Facing the Challenges of Change in the Digitalization Era.
IL-6 and HMGB1 Levels for Predicting Major Adverse Vascular Events after Percutaneous Coronary Intervention in Patients with Acute Coronary Syndrome
Authors: He Wujian , Liu Yufang , Liu Jia , Feng Jinke , Li Jinyang , Lin Ling
Published: August 2024

Objective: This study aims to investigate the value of interleukin 6 (IL-6) and high-mobility group box 1 (HMGB1) in predicting major adverse cardiovascular events (MACE) after percutaneous coronary intervention (PCI) in patients with acute coronary syndrome (ACS). Methods: Patients with ACS who were treated in our hospital from October 2022 to October 2023 were divided into MACE and no-MACE groups according to the occurrence of MACE after PCI. The baseline data and IL-6 and HMGB1 levels in the two groups were observed, and the influencing factors of MACE in patients with ACS after PCI were evaluated with a logistic regression test. The receiver operator characteristic curve (ROC) values of IL-6 and HMGB1 in the prediction of MACE after PCI in patients with ACS were calculated. Results: No significant differences in age, sex, body mass index (BMI), and other general data were found between the groups. Compared with the patients in the no-MACE group, the patients in the MACE group had a history of smoking (p = 0.011), hypertension (p < 0.001), diabetes (p < 0.001), more coronary lesions (p = 0.013), longer coronary lesions (p = 0.006), higher preoperative Gensini score (p < 0.001), and lower left ventricular ejection fractions (LVEF) (p < 0.001). The levels of IL-6 and HMGB1 in the MACE group were significantly higher than those in the no-MACE group. Coronary lesion length, Gensini score, LVEF, IL-6, and HMGB1 had good predictive value for MACE after PCI. The area under the curve (AUC) scores were 0.683, 0.941, 0.816, 0.878, and 0.737. The sensitivity was 53.13%, 81.25%, 84.37%, 78.12%, and 53.13%, and the specificity was 87.50%, 93.18%, 63.64%, 86.36%, and 86.36%, respectively. Analysis of IL-6 and HMGB1 levels showed that the AUC was 0.922, the sensitivity was 90.62%, the specificity was 82.95%, and the 95% confidence interval (CI) was (0.858–0.963; p < 0.05). Conclusion: IL-6 and HMGB1 have good predictive value for MACE after PCI for patients with ACS and can be used as clinical evaluation indexes.
The Role of Artificial Intelligence in Enhancing Risks in Media Marketing Campaigns in Saudi Arabian Marketing Companies
Authors: Alnaim Abdullah , Hassan Al-Faisal , Jarad Fayez
Published: August 2024

This study explores the Role of Artificial Intelligence in Enhancing Risks in Media Marketing Campaigns in Saudi Arabian Marketing Companies. AI enhances marketing practices by improving audience targeting, analyzing large datasets to extract patterns and trends, and providing personalized content. However, it also poses significant challenges, including privacy issues, ethical concerns, and the risk of bias in algorithms. The study aims to identify the applications of AI in digital marketing, evaluate its impact on competitive advantages, and explore the risks associated with its use. It also recommends the effective and ethical implementation of AI technologies in marketing strategies. The research methodology involves data collection through surveys and previous studies, followed by statistical and qualitative data analysis. The findings indicate a high awareness and positive perception of AI's potential to improve marketing strategies and manage risks. However, they also highlight the need for strict data privacy policies and employee training on ethical AI use. The study concludes that AI can significantly enhance marketing effectiveness and security if used responsibly and with appropriate measures to mitigate risks.
Pembinaan Akhlak Siswa Sekolah Dasar di Era Digital
Authors: Nazaruddin
Published: August 2024

Akhlak termasuk salah satu faktor yang dapat menentukan jatuh bangunnya seseorang, harga diri martabat keluarga, bangsa serta negara. Penelitian ini bertujuan untuk mendeskripsikan pembinaan akhlak siswa sekolah dasar di era digital. Penelitian ini  menggunakan pendekatan  penelitiankepustakaan. Penelitian kepustakaan merupakan suatu  penelusuran dan penelitian dengan metode membaca  dan  menelaah  berbagai  jurnal,  buku,  dan  berbagai  naskah  terbitan lainnya   yang   berkaitan   dengan   topik   penelitian dalam menghasilkan   sebuah tulisan  yang  berkenaan  dengan  suatu  topik penelitian, teknik pengumpulan data dengan dokumentasi, teknik analisis data dengan reduksi data, penyajian data, dan verifikai/penarikan kesimpulan. Hasil penelitian ini mengungkapkan bahwa pembinaan akhlak siswa sekolah dasar di era digital dapat ditempuh melalui cara pembinaan. Sedangkan untuk pembinaan tersebut juga dapat di tempuh melalui metode keteladanan dan metode pembiasaan.
The Influence of Online Learning and Parental Involvement Towards Early Childhood Social Emotional Intelligence
Authors: Nurhafizah  , Indriyani Tuti , Zukhairina
Published: August 2024

This study aims to determine the effect of online learning on emotional social intelligence, parental involvement on emotional social intelligence and the influence of online learning and parental involvement on emotional social intelligence. This research is a quantitative study using a path analysis approach. parental involvement on children's emotional social intelligence is 14.8% with a total count of 1,613 <2,000, meaning that H0 is accepted, H1 is rejected and the influence between online learning and parental involvement on children's emotional social intelligence is 33.4% with a total score of 14,269>2,000 , meaning that H0 is rejected and H1 is accepted. Based on the results of this study, it is informed that online learning and parental involvement if carried out partially do not have a significant effect, but if carried out together, it will affect the process of increasing children's emotional social intelligence.
Konsep Fasakh Dalam Nikah Karena Ada Cacat Perspektif Hukum Islam
Authors: Nilpa Safitri Daulay
Published: August 2024

This research aims to determine defects in marriage from an Islamic legal perspective. And to understand the concept of marriage fasakh due to a flawed Islamic legal perspective. This research was carried out using library research and paying attention to the field (Field Research). The results of the research show that defects in marriage from an Islamic legal perspective are physical and spiritual defects that cannot be removed or can be removed but only in a long time. Among the diseases specific to men: (1) Jabb/castration, namely cutting off the genitals (penis) and both testicles. (2) Unnah/impotence. (3) Khusha', namely cutting, finding or removing both testicles, without cutting the penis. And defects specifically for women are (1) Ratq, namely blockage of the vaginal canal, (2) Qarn, namely the presence of something that protrudes and blocks the vaginal canal. (3) 'afal, namely the appearance of foam in the vagina. (4) Ifdha, namely the mixing of the sexual canal with the urinary tract, or the mixing of the sexual canal with the anal canal. (5) Istihadhah. The defects that exist in men and women are (1) madness, (2) Leprosy (juzam). (3) Leprosy (baras), (4) Bakhar disease (foul-smelling mouth) and Sunan (foul-smelling sweat. And Imam Ahmad made transvestism a defect which causes marriage fasakh. The concept of marriage fasakh is caused by a defect in the perspective of Islamic law, which is to sever ties of relationship. between husband and wife. This occurs because the conditions are not fulfilled when the marriage contract takes place. In the Hanafi and Maliki schools of thought, this divorce is categorized as thalak ba'in and cannot be reconciled, and according to the Syafi'i and Hanbali schools it is stated that separation between the husband and a wife who is caused by an illness or defect is called fasakh, not thalak (divorce carried out by the husband). And if the defect is known before marrying her, he may divorce her and he is not obliged to pay the dowry.
Strategi Manajemen Kurikulum Dalam Peningkatan Kualitas Pendidikan
Authors: Hoirotul Hasanah  , Siti Fatimah  , Nadhea Pratiwi  , Maisin Dila Saputri
Published: August 2024

Curriculum management is a regulatory activity that includes planning, organizing, implementing and supervising or evaluating so that educational programs can run well and in sync with predetermined goals. From the background above, the author formulates the title "Curriculum Management Tactics for Improving the Quality of Education." The problem formulation in this thesis is how curriculum management issues in an effort to improve the quality of education at MTS Nurul Islam Alai Village and how the art of curriculum management improves quality. education at MTS Nurul Islam Alai Village. Meanwhile, for the analysis, the author uses qualitative narrative analysis techniques, namely in the form of written or verbal data from people and observed behavior so that in this case the author tries to conduct real research. As a result of the research that the author conducted, it is known that the problem with curriculum management in efforts to improve the quality of education at MTS Nurul Islam Alai Village is a lack of time allocation, too many students in one class, and a lack of educational infrastructure.
Fenomena-Fenomena Metafisika Dalam Al Qur’an
Authors: Antok Listyantanto  , Syarifuddin Syarifuddin
Published: August 2024

Metaphysics is a part of the philosophy of science that studies reality. Metaphysics is a part of philosophy about the nature behind physics (which appears). This essence is usually abstract and beyond the reach of ordinary human experience. This phenomenon is the focus of this article, so that it becomes a discussion that can be accepted by humans in general.  This paper uses library research (library research) with data sources in the form of scientific articles, books, documents, journals and other sources of a library nature. The data was collected and then analyzed in depth using content analysis techniques and presented descriptively. The research results show that the phenomenon of the revelation of the Koran itself contains metaphysical elements such as the nature of God, His creation and humans so that metaphysics cannot be separated from the practical life of the Islamic religion. The beauty and value of a process in Islam in studying the Koran and  and position on earth, namely as servants and caliphs.
Peran Penting Kemampuan Komunikasi Yang Baik Untuk Meningkatkan Kualitas Sumber Daya Manusia / Anggota Dharma Wanita Di Dharma Wanita Persatuan Dinas Pertanian Dan Ketahanan Pangan Kabupaten Banyumas
Authors: Poppy Fitrijanti Soeparan
Published: August 2024

Communication is very important thing in the life of humans. In society, individuals are required to be able to communicate well with each other. Communication is intended so that all messages and conversations within the organization can be understood by leaders and members of the organization. Communication in the Dharma Wanita organization between leaders, administrators still needs to be improved. Therefore good communication skills must be honed and added. It is all because the quality of good human resources depends on the ability to communicate. Activities at Dharma Wanita such as regular Dharma Wanita coordination meetings, trainings, counsellings, routine internal meetings of DWP Dinpertan KP have increased knowledge and understanding in communication, both held face to face and in social media groups. This increase in ability is correlated with an increase in the quality of human resources, in this case the Dharma Wanita members.
Perlindungan Konsumen Dalam Perkembangan Financial Technology Di Indonesia
Authors: Chusnul Maulidina Hidayat  , Irwan Susanto  , Maliana Puspa Arum  , Selin Lestari Br Karo  , Ahmad Fahreza
Published: August 2024

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kue Bolu Bakar Pada Usaha Rumahan Ibu Yuli Di Desa Pepara Kecamatan Tanah Grogot
Authors: Muhammad Akbar  , Syifi Fauziyah  , Ratni Ratni
Published: August 2024

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.
Pengaruh Rekrutmen, Seleksi Karyawan dan Kompetensi Terhadap Kinerja Karyawan di PT Indo Raya Tenaga
Authors: Syamsudin Syamsudin  , Abdul Fatah  , Entis Haryadi  , Robidiansyah Robidiansyah
Published: August 2024

This study is to examine the effect of recruitment, employee selection and competence on employee performance at PT. Indo Raya Tenaga. The methods used are Descriptive and Associative Quantitative Methods. The population is 115 employees. The sampling technique used by researchers is Probability Sampling of 54 employees. Data was collected using Questionnaires and Interviews. To test models and hypotheses, the spss program version 25 is used. The results showed that simultaneously Recruitment, Employee Selection and Competency had a positive and significant effect on Employee Performance Partial Recruitment, Employee Selection and Competency had a positive and significant effect on the Performance of PT. Indo Raya Tenaga. Suggestions for research and further companies must pay attention to recruitment, employee selection and competence can lead employees to successful career patterns, such as salary increases, promotions, and various other positive points in PT PT companies. Indo Raya Tenaga until it is growing
Pengaruh Harga Dan Brand Awareness Terhadap Keputusan Pembelian Bittersweet By Najla
Authors: Maghda Fauziah Ainurrokhmah  , Nur Aini Anisa  , Aisyah Darti Megasari
Published: August 2024

This study aims to determine the effect of price on purchasing decisions of Bittersweet by Najla, to determine the effect of brand awareness on purchasing decisions of Bittersweet by Najla, and to determine the effect of price and brand awareness on purchasing decisions of Bittersweet by Najla. This research is quantitative. Data collection techniques used questionnaires. The data analysis technique used is instrument test, classical assumption test, multiple linear regression, hypothesis testing, and the coefficient of determination. The results of the study show that price and brand awareness have a partial and simultaneous effect on purchasing decisions.
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian HP Android Di Surabaya
Authors: Shandi Buana Azis  , Priyo Utomo
Published: August 2024

This study aims (1)to answer and analyze how product quality influences segmental purchasing decisions, (2)to answer and analyze how price influences segmental purchasing decisions, (3)to answer and analyze how promotion influences segmental consumer buying decisions, and (4)to answer and analyze the influence of product quality, price, and promotion on purchasing decisions simultaneously. The population of this study is customers who acquired Android mobile phones during the past six months in Surabaya in 2022 with a sample size of 150 respondents based on the incidental sampling method. Technique for gathering data that involves distributing surveys with a Likert scale. The data analysis tools are the traditional assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, hypothesis test (t-test and f-test), and test the coefficient of determination using SPSS.
The results of this study indicate that product quality has a good and substantial effect on segmental purchasing decisions, price has a good and substantial effect on segmental purchasing decisions, and promotion has a good and substantial effect on segmental purchasing decisions. Simultaneously, product quality, price, and promotion have a substantial and positive effect on purchasing decisions. Product quality, price, and promotions on Android phones have a big influence on purchasing decisions.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Minat Beli sebagai variabel Intervening
Authors: Yuanita Rizky Mamluati  , Sutrisno Sutrisno  , Bayu Kurniawan
Published: August 2024

This research aims to measure the influence of product quality and price on purchasing decisions with purchase intention as an intervening variable. This research was prepared based on the influence of product quality and price on purchasing decisions and purchasing interest. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire which has been prepared in several statements and measured using a 1-5 Likert scale. The population used in this research is port coffee consumers. The sample in this study amounted to 160 respondents. The sample was taken using a simple random sampling method, meaning that the respondents who became the research sample were respondents who were met by the researcher when conducting research without paying attention to certain characteristics. Research data was analyzed using Structural Equation Modeling (SEM) which was run via AMOS 24. Hypothesis test results showed that product quality had an influence on purchasing decisions, price variables had an influence on purchasing decisions, product quality variables had an influence on buying interest, and price variables had an influence on interest. purchase, purchasing decisions influence purchasing interest and product quality and purchasing decisions influence purchasing interest and price influences purchasing decisions and purchasing interest.
Peranan Strategi Manajemen Pemasaran Dalam Meningkatkan Volume Penjualan Produk Brand Garuda Di PT. Sinar Niaga Sejahtera Wilayah Bali Nusra
Authors: Agung Wijoyo  , Sintya Murni  , Syafira Zahra  , Zubair Nabiil Musyaffa Yusuf
Published: August 2024

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.
Analisis Pengukuran Kinerja Anggaran Belanja Dengan Menggunakan Metode Value For Money Pada Dinas Pariwisata Kota Makassar Periode 2020-2022
Authors: Rika Wulandari  , Sabirin Iskandar  , Fausiah Fausiah
Published: August 2024

This study aims to determine the performance of the Makassar City Tourism Office in 2020-2022 in terms of economic, efficiency and effectiveness elements. This research is a descriptive research study with the object under study is data on the realization of financial achievements contained in the Financial Report and Performance Report (LAKIN) of the Makassar City Tourism Office in 2020-2022. The data analysis technique used is quantitative descriptive analysis on economic, efficiency, and effectiveness measurements. Based on the results of the study, it shows that the performance of the Makassar City Tourism Office in terms of Economic, Efficiency and Effectiveness elements has almost met the requirements of Value for Money where each element almost reaches the maximum ratio value which is accompanied by budget savings every year. So it can be stated that the financial performance of the Makassar City Tourism Office almost meets the requirements of Value for Money where each allocated budget is able to be managed quickly in carrying out each program that has been determined.
Strategi Pemasaran UMKM Terez Collection di Sentra Rajutan Binong Jati Kota Bandung Jawa Barat
Authors: Siti Titta Partini
Published: August 2024

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.
Proses Produksi dan Pengembangan UMKM Bolu Keju Sabilulungan
Authors: Agus Sutardi  , Chyntia Ika Pertiwi  , Fitria Anjarsari  , Nunik Nur Asiah Jamil  , Wahyudin Yusuf  , Broderix Nicender Sorongan
Published: August 2024

This research aims to determine the feasibility of the Sabilulungan Cheese Cake business based on Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects. The data collection method in this research is field study with descriptive methods. The data collection techniques used were interviews, observation and documentation. This research shows that the Sabilulungan Cheese Cake business development plan is declared feasible to implement in terms of Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects.
Penerapan Digital Marketing Dalam Meningkatkan Penjualan Produk Fabil Natural
Authors: Evva Ari Nur Viddiastuti  , Jeanny Pricilia Anneke Winowatan
Published: August 2024

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.
Pengaruh Motivasi Kerja, Kemampuan Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Telkom Akses Makassar
Authors: Muh. Ryan Hidayat Muhsini  , Abdi Akbar  , Agung Widhi Kurniawan  , Chalid Imran Musa  , Rezky Amalia Hamka
Published: August 2024

This study aims to determine how the influence of work motivation, work ability, and work environment on employee performance. The number of samples used was 79 employees. Data collection was carried out using interview, observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the quality of motivation (X1) partially has a positive and significant effect on employee performance. Ability (X2) partially provides a positive and significant influence on employee performance. The work environment (X3) partially does not have a significant effect. And simultaneously the three independent variables have a significant effect on employee performance..
Analisis Jangka Panjang Fenomena Akuisisi Bytedance Terhadap Saham Terhadap Lanskap Industri Ekonomi Di Indonesia Dan Keamanan Negara
Authors: Aisyah Afinna Azharoh  , Agus Wahyudi
Published: August 2024

This journal discusses the impact of TikTok's $1.5 billion USD acquisition of Tokopedia shares. Following the closure of TikTok Shop in Indonesia due to licensing issues, ByteDance (TikTok's parent company) re-entered the Indonesian e-commerce market through an investment in Tokopedia. This acquisition has sparked speculation about the collaboration and its impact on Indonesia's digital industry. Tokopedia will manage TikTok Shop in Indonesia, while TikTok will continue to operate as a social media platform. Concerns have arisen about potential monopoly and China's geopolitical influence, given ByteDance's close ties with the Chinese government. Issues of data ownership and security have also been highlighted as serious threats. This article emphasizes the importance of vigilance against foreign influence and its impact on Indonesia's economic sovereignty, drawing parallels to historical experiences such as the Trojan Horse, which illustrates the dangers of complacency.
Pengaruh E-Service Quality Terhadap Repurchase Intention Melalui E-Satisfaction
Authors: Luyanny Luyanny  , William Widjaja
Published: August 2024

The rise of the trade in fake cosmetics and skincare in various well-known e-commerce makes consumers more selective in purchasing cosmetic and skincare products. However, Sociolla as the number one well-known beauty store in Indonesia comes with its e-commerce platform that specifically sells cosmetic and skincare products from various well-known product brands and is able to stay in first place in the beauty product category in Top Beauty-Commerce. This trend can be seen from the increasing frequency of repeated transactions on the Sociolla platform. This study aims to determine the effect of the relationship between electronic service quality (E-Service Quality) and repurchase intention (Repurchase Intention) through electronic satisfaction (E-satisfaction) as a mediation variable. This research is quantitative. The data collection technique was carried out by distributing a 4-level linear scale statement questionnaire. Samples were taken using Non-Probability Sampling techniques with data analysis techniques using Smart PLS tools. The respondents involved were 160 respondents who met the criteria for having made purchases on the Sociolla platform twice. The results showed that good E-Service Quality skills increased E-Satisfaction which led to Repurchase Intention by Sociolla platform users. This shows that E-Satisfaction effectively acts as a mediation between E-Service Quality and Repurchase Intention.
Pengaruh Kompensasi, Jenjang karir, dan Kepuasan Kerja terhadap Turnover pada Karyawan PT Hartono Surabaya, Cab Bukit Darmo
Authors: Wisnu Jati Jaya Kusuma  , Tan Evan Tandiyono
Published: August 2024

In recent years, companies engaged in technology have experienced significant growth in various countries, including in indonesia, PT Hartono is a company that sells technological goods to faciliate/fulfill the needs of society in this modern era, with various technologies that have been specifically designed so that consumers feel interested in what consumers need or what consumer want, the data analysis technique that will be used for this research is quantitative research using multiple linear regression methods. And the data collection design was a questionnaire, the population in this study were all warehous employes at PT Hartono, which totaled 68 people, because each branch had a different procedure so that researchers took samples of branch that were in the Bukit Darmo Surabaya Branch. Data analysis used multiple linear regression analysis, classical assumption test, model feasibility test, hypothesis testing (T-test). How consumer see and perceive the company.
Meracik Kesuksesan: Aspek Kelayakan Usaha di Era Milenial Pada Bedhag Kopi Kabupaten Jember
Authors: Fitri Ayuandika  , Dewi Musliha  , Shonya Putri Asalisa  , Tabina Shelawangsa Putri Rifa’i  , Silvia Agustin  , Ahmad Hisyam
Published: August 2024

Bedhag Kopi is an MSME that enables local products to compete at the global level. Bedhag Kopi is a coffee shop and roaster owned by Mr. Donny Agustinus Waluyo, SE. Bedhag Kopi not only focuses on coffee production, but also builds an integrated system from upstream to downstream, starting from opening a small shop with a local Jember coffee menu, a coffee production house, to becoming a Course and Training Institute (LKP) in the coffee sector. The aim of this research is to analyze aspects of business feasibility in Bedhag Kopi, Jember Regency. The research method in solving this research problem uses descriptive qualitative. This research was written using library research and field research designs. This research uses primary data sources, namely data obtained directly by researchers as research objects. Based on the results of the discussions explained, this business has met the requirements needed to operate, the location and production process have met strategic standards, but there is a need to ensure consistent availability of raw materials. The strategies implemented are quite diverse and focus on local markets, so as to improve product and service quality.
Peranan Pengembangan Karier Dalam Meningkatkan Kinerja Karyawan Di PT PLN Nusantara Power Service
Authors: Nadyah Amelia Putri  , Ni Made Ida Pratiwi
Published: August 2024

This research found that there is a positive relationship between career development and employee performance. Career development, both individual and organizational, has a positive impact on employee motivation, loyalty and productivity.  This journal also highlights the importance of career planning for both individuals and organizations, and discusses the stages of career development and the factors that influence them. This journal concludes that career development is an important aspect in human resource management.  By paying attention to the factors discussed, individuals and organizations can work together to achieve better career development goals.