bluuebunny/crossref_metadata_2025 huggingface dataset:
Case Study: Text-Mining Customers View Point and Perceived Value About Brand
Authors: Ghosh Madhumita
Published: September 2016

paper describes how text mining techniques can be applied in the analysis of consumer voice to gain useful and actionable business insights for marketers. The technique is illustrated via its application to understand Brands perceived value of certain automobile brands. This case study shows the use of text mining techniques to understand brands perception vis-a-vis competition from their opinion, sentiment and reactions. As the amount of online text increases, the demand for text classification to aid the analysis and management of text is increasing. Data acquisition in this case is not costly, information is rich in nature, classification of text can provide this information at low cost, but the classifiers themselves must be built with expensive human effort, or trained from texts which have themselves been manually classified. In this paper, we mention about a procedure of classifying text using the concept of association rule of data mining and correspondence analysis for Brand perception.
Information Sharing: A Key Survival Platform for Marketers
Authors: Chalotra Vipul
Published: September 2016

This paper dives deep into the information sharing and communication keys that abet a lot to the business partners and entities. The study is concentrated on the data collected from 152 wholesalers operating in district Udhampur in J&K State. A self-developed questionnaire was prepared to gather the respective response. The KMO, BTS, and Cronbach Alpha value enhanced the validity and reliability of the construct. CFA was also applied to confirm the construct and its values revealed significant results. The results of hierarchical linear regression statistical tool revealed that information sharing and communication leads to development of competitive strength among business partners, and information sharing and communication also assist in fixing contract items, discounts, and profit margins as represented by its p values (p < .05).
Leverage Analysis of Tata Steel and SAIL
Authors: Katewa Ravindra Kumar
Published: September 2016

The performance of leading companies in India plays key role in developing industrial sector of the country. The leverage has an important role in determining the financial strength that is essential for the development of corporate sector of the country. In the present study, operating leverage, financial leverage, and combined leverage have been analyzed and it is concluded that the leverage of the companies under study is not proper, needs restructuring and differs from company to company significantly.
A Practical Approach towards Managing Government Funds in Tripura
Authors: Deb Rajat
Published: September 2016

The study examines the perception of the employees working in different State Government Departments in Tripura, and of university and college students about funds management in government sector. It obtained primary data from 160 respondents consisting of 96 men and 64 women from all the eight districts of Tripura using judgement and quota sampling technique through schedule and personal interviews. Different statistical tests like Students t-test, Pearsons Chi-square test, and factor analysis like Principal Component Analysis were performed to assess support for the hypotheses. The reliability of the questions and sample adequacy test was also carried out. Through factor analysis, four major factors viz. perceptions about the philosophy of Government accounting, perceptions about lack of financial literacy of the DDOs, perceptions about dysfunctional bureaucracy, and perceptions about slack monitoring and controlling of Governments funds were extracted. Based on such factors, Students t-test was carried out. PCA has been carried out in order to analyze the various components and Chi-square test was carried out to know the association of the male and female respondents perceptions about effective funds management strategies. The results of the study suggest that DDOs lack adequate financial education, they blindly trust the cashier, and books of records are not properly maintained and updated. It also suggests that periodical training, regular updating of books of accounts, accessing net banking facility for keeping vigil and continuous internal control and audit should be initiated for efficient funds management and to prevent employees fraud.
A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies
Authors: Gupta N.K. , Bhatia Shilki
Published: September 2016

In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.
Performance of Socially Responsible Portfolios Across Sectors in Indian Stock Market
Authors: Tripathi Vanita , Bhandari Varun
Published: September 2016

The question of whether socially responsible stocks outperform or under-perform general stocks has been of keen interest for various researchers and academicians. This paper seeks to empirically examine the performance of socially responsible portfolios across various sectors and index of socially responsible and general companies in Indian stock market. We have taken up S&P ESG and CNX NIFTY as the indices of socially responsible and general companies respectively. ESG index has been classified into six different sectors on the basis of GICS. Performance has been evaluated in terms of risk, return and various risk-adjusted measures like Sharpe ratio, Treynor ratio, Double Sharpe ratio, Modified Sharpe ratio, M2 measure, Jensens alpha, Famas decomposition measure, etc. We have also checked whether market model is sufficient to explain cross sectional variation in stock returns or we need Fama-French three factor model. The study period ranges from January 1996 December 2013 and it is further divided into different sub-periods. We find that socially responsible stocks across IT, FMCG and financial sectors are well rewarding in Indian stock market by generating significantly higher returns and outperforming the two indices on the basis of risk-adjusted measures employed during 18 year period and different sub-periods. The results uphold even with the use of market model and Fama-French three factor model by generating highest significant excess returns. There is no empirical evidence on the performance evaluation of socially responsible portfolios across different sectors. Hence this study is first of its kind. This will help investors in selecting best sector for investment in socially responsible companies. Significant higher returns of ESG index and socially responsible stocks across different sectors make Socially Responsible Investing (SRI) a better investment vehicle for investors in India. This is the time when general companies should change their approach and agenda towards CSR and start considering ESG issues as their investment themes. The regulators, policy makers and mutual funds should come up with different socially responsible products and sectoral indices to initiate the movement of SRI across different sectors in India.
Twenty20 Vision of CSR in Kizhakkambalam
Authors: P. Rajeev S. , Thampi Kiran
Published: September 2016

A prospective ideology and a value system are the core of Corporate Social Responsibility (CSR) and the same is being disseminated through the welfare activities. Thinking beyond the mandatory requirements and getting involved with the lives of the people in the community to alleviate the social problems and thereby creating resilience is the true reflection of such a strong philosophical foundation. The much discussed Kizhakkambalam model had the true beginning as a CSR initiative of Kitex group and now this has grown as a model attracting the attention of policy makers, industrialists and academic community. The involvement of professional social workers and other welfare workers are very well evident in this model with the integration of community people. This article makes an attempt to document the model developed by Kitexgroup in Kizhakkambalam based on a case study. The overall methodology of the study reflects a mixed application of quantitative and qualitative techniques. A base line survey conducted by the Kitex has been considered to understand the target population in the area and the in-depth interviews and group discussions were conducted among the stakeholders, including professionals engaged in the CSR initiatives to study the model. Sufficient literature has also been incorporated to explain the background and theoretical perspective of this study.
Rainfall Insurance Scheme for Coffee in Karnataka: Exploring the Indicators of Performance
Authors: Prabhu Minnappa , Kotreshwar Gowdara
Published: September 2016

The purpose of this paper is to explore the factors influencing the design and the development of Rainfall Insurance scheme for coffee plantation. The method used is qualitative design with some quantitative elements. Data were collected through a field survey of 390 growers who have purchased the rainfall insence contracts. Factor Analysis, Principal Component Analysis, Kaiser-Meyer-Olkin, Bartletts Test of Sphericity, and Kaisers Varimax rotation were used to measure the sample adequacy and to extract the factors affecting the rainfall index insurance. In this study several variables impacting rainfall index insurance have been identified for factor analysis. On the basis of Varimax with Kaiser Normalization, eight factors have emerged. These include: Rainfall Risk, Trigger Rainfall, Sum Insured, Rainfall Risk Protection, Basis Risk, Claim Settlement, Payout, and Premium. The study highlights the impact of factors on the performance of RISC. The findings reveal the need for redesign and recasting existing Rainfall Insurance Scheme for efficient risk management in coffee industry. The findings of study reinforce the need for better understanding of the factors impacting Rainfall Insurance Scheme for coffee performance. The study is useful in generating inputs for redesigning Rainfall Insurance Scheme for coffee by insurers.
Role of Trust and Service Quality in E-Banking
Authors: Abrol Shiffu
Published: September 2016

Online banking or e-banking refers to doing banking by using technologies like Internet for checking account balances, transferring money from one account to another or paying bills of different utilities by sitting anywhere through just a click. It enables access to banking transactions more conveniently and economically and is available 24×7. After the availability of Internet, e-banking services are now conducted through a secure website operated by local banks and include online enquiry, e-payments, e-transfer etc. Thus, the objective of this paper is to measure the role of trust and service quality in generating customer satisfaction. The data for the study were collected from 144 bank managers of both public and private sector banks operating in Jammu city and has been analyzed by factor analysis and regression analysis. The findings of the study revealed that majority of the bank managers are happy with their banks for providing such innovative services to their customers which reduces their work load and provide better opportunities to their clients for managing financial transactions.
Relationship Marketing Programmes Effectiveness Amongst Departmental Store Customers of Indore
Authors: Kumar Prerna
Published: September 2016

There has been a boom in the retail sector, and along with that the countrys economy is also growing. Today, India is among the growing retail destinations of the world with high growth prospects. Indian retail industry is ranked amongst the ten largest retail markets in the world. There are many big private players competing for market share, in this industry with the most innovative marketing tactics and programmes. Relationship Marketing is a very successful technique which is used extensively to retain customers and to gain repeat business from them. It is widely acknowledged and practiced across all industry sectors. The present study is conducted to determine how the effectiveness of the relationship marketing programmes are perceived differently by customers of different educational qualifications and income groups for select departmental stores in Indore city.
Employee Commitment and Patient Satisfaction: An Initial Reflection from Indian Healthcare Sector
Authors: Murale V. , Singh Juhi , Preetha R.
Published: September 2016

The objective of this study is to investigate the relationship between employee commitment and patient satisfaction with respect to healthcare industry. The research will focus on the concept of employee (organizational) commitment. Emphasis will be placed on attitudinal aspects and behavioral influences, and the effect of human resources strategies and management practices on employee (organizational) commitment. Also, the concept of patient satisfaction, which has gained increasing attention from executives across the healthcare industry, will be explored in an attempt to enhance better patient experiences at hospitals. This research was conducted in two centers of a leading medical service provider in Bengaluru city. The population for this study consists of all the employees directly interacting with the customers (excluding doctors), in the two centers. The total population was (N=50), as reflected on the personnel list obtained from the HR department of the organization. The Independent variable in this study is employee (organizational) commitment, and the dependent variable is patient satisfaction. A slight positive correlation between the employee commitment (affective component) and patient satisfaction is observed in our study, thereby highlighting the importance of employee commitment (especially the affective component) in organizations, particularly in the healthcare sector which is essentially a people-centric industry.
Determinants of Co-creative Behaviour of Patients: A Case Study in Jammu
Authors: Sharma Jyoti , Raj Lata , Gupta Anil
Published: September 2016

The purpose of this study is to measure the existence of co-creation behavior between doctors and patients. The research also studies customer participation and customer citizenship behavior as the dimensions of co-creative behavior and tries to establish the relationship between co-creative behavior and satisfaction. This study uses Yi and Gong (2013) scale for collecting data regarding co-creation behavior and its dimensions which are customer participation (CP) and customer citizenship behavior (CCB). The data was collected from 204 patients who were suffering from various chronic/lifestyle diseases and getting their treatment from private clinics in Jammu city. The study uses 7-point Likert scale in the questionnaire ranging from 1 completely disagree through 7 completely agree, with a midpoint labeled 4 neither agree nor disagree. The analysis of paper reflects that co-creation behavior is prevalent among the patients and not only participation but the citizenship behavior also affects the co-creation behavior of patients. The study is conducted from patients point of view whereas doctors perspective should also be used in future research. The research area is restricted to Jammu city only. The research provides several implications-doctors can also use this scale for market segmentation and customer profiling for maximizing customer value co-creation behavior by gaining the useful information.
Service Quality in Public and Private Sector Banks of India
Authors: Agrawal Shruti , Mittal Mansh , Gupta Ratish
Published: September 2016

Banking sector and its performance play an important role in an economy. The current scenario of Indian banking sector is very dynamic and competitive. To maintain market share it is necessary for banking institutions to acquire large customer base. Customers today are very much aware about various financial services and institutions, moreover they are spoilt for choice. Therefore they can only be retained by providing quality services. The present study focuses on the service quality and customer satisfaction among private and public sector banks in India. It also attempts to compare service quality gaps between customer expectation and satisfaction regarding banking service. The outcome of the study shows that service gap is lower in private sector banks than public sector banks. Reliability and assurance are the dimensions where no significant difference has been observed between public and private sector banks.
Comparative Analysis of Nosql Specimen with Relational Data Store for Big Data in Cloud
Authors: Gupta Sangeeta
Published: September 2016

The massive amount of data collected by various fields is a challenging aspect for analysis using the available storage technologies. Relational databases are a traditional approach of data storage more suitable for structured data formats and are constrained by ACID properties. As the modern world data in the form of word documents, pdf files, audio and video formats is unstructured, where tables and schema definition is not a major concern. Relational databases such as Mysql may not be suitable to serve such Bigdata. An alternate approach is to use the emerging Nosql databases. This paper presents a comparative analysis of Nosql types such as Hbase, Mongodb, Simple DB and Big Table with relational database like Mysql and specifies their limitations when applied to real world problems. It also proposes solution to overcome these limitations using an integrated data store which serve to be beneficial over the mentioned Nosql and Mysql stores in terms of efficiently implementing simple and complex queries yielding better performance.
About Cloud Forensics: Challenges and Solutions
Authors: Geetha Vaithianathan
Published: September 2016

Cloud computing is gaining wide popularity due to low infrastructure cost and high resource utilization. Cloud can be private or public. Users can store their data and avail cloud sessions on pay-per-use basis. This multi-tenancy support can lead to several problems. Cloud forensics is a cross discipline of cloud computing and digital forensics. It ensures to find out the culprit when there is a security breach. Several techniques are proposed to secure user data and provide legally acceptable evidences in case of cyber crime. This chapter aims at discussing the issues and challenges of cloud forensics and the currently available solutions. Logs are widely accepted as legal evidence of how fraud was perpetrated. Creation and maintenance of logs also poses a number of challenges. This chapter also aims at exploring these challenges and solutions for managing logs.
Optimal Asset Allocation of Assets in an Open Pension Plan
Authors: Sharma Maneesh , Totten Tom , Cierzniak John
Published: September 2016

Given the generally long term nature of pension plans, the behavior of the market plays a crucial role in making a pension plan able to meet its obligations. Regardless of the market performance, the structure of the benefits remains the same, unless they are negotiated to be at a different level. In this paper, we studied primarily the impact of market performance on a pension plans ability to meet its obligations. We studied the period from 1974 to 2010 and included asset allocation strategies that varied from allocating 25% to 100% weight assigned to equity portfolios. The goals were to determine which type of asset allocation system is the most efficient across all time horizons. Our results show that it is not necessary to have an overly aggressive posture to equities. Indeed, as assets become more exposed to equities, the efficiency of a portfolio (as measured by Sharpe ratio) declines. We found that an exposure to equity in the range of 35%-50% is sufficient to meet most pension obligations, provided that the plans are fully funded at the outset. We acknowledge and thank the support of all members of the research committee of SOA for their valuable comments.
Prior Return Effect in Indian Stock Market: An Intra-day Analysis
Authors: Tripathi Vanita , Aggarwal Shalini
Published: September 2016

In a first of this kind, this paper examines the issue of prior return effect in Indian stock market in intra-day analysis using high frequency data. We document that in Indian stock market, security returns exhibit a reversal in their direction within few minutes of extreme price rises as well as price falls. However the speed with which the correction takes place is slightly different for good news events and bad news events. Indian investors tend to be optimistic as they immediately bring stock prices up following unjustified price falls but take time to bring stock prices down following unjustified price rises. These findings lend a further support to short-term overreaction literature. More importantly, these findings serve as a proof of predictability of the direction of future stock prices and consequent returns on an intra-day basis. It forwards important investment implications for traders, fund managers, and investors at large.
Impact of Weather on Return and Volatility: Evidence from Indian Stock Market
Authors: N. Vijayakumar , M. Dharani , S. Muruganandan
Published: September 2016

This study examines the impact of Weather factors on return and volatility of the Indian stock market. The study uses the daily data of top four metros and tests its impact on the return and volatility of S&P CNX Nifty index from January 2008 to December 2013. This study applies GARCH (1, 1) model and find that the stock returns are influenced by temperature in Chennai and the stock return volatility influenced by the temperature in Mumbai, Delhi and Kolkata.
The Short-Term and Long-Term Impacts of Sarbanes-Oxley Act on Composition and Characteristics of Corporate Board of Directors
Authors: Kaya Halil , Banerjee Gaurango
Published: September 2016

The paper examines the Sarbanes-Oxley (2002) Acts immediate impact on board composition and characteristics as well as possible reversals in its impact over time. Effects on directors age and tenure are analyzed over the 2001-06 sample period. Female participation in corporate boards is also studied in the pre-SOX and post-SOX periods. The dual roles of directors in being a member of the board as well as serving as either CEO, CFO, Chairman, Co-Chair, Founder, or Lead Director of their respective companies is also examined. We observe a short-term impact of SOX on board compositions due to changes seen in board characteristics between 2001 (pre-SOX), and 2003-05 short-term period (post-SOX). Also, we observe a reversal of board characteristics in 2006 to pre-SOX levels implying that the effects of SOX on board composition were short-lived, and needs to be monitored over time to ensure adherence to corporate accountability guidelines over the long-term.
A Single Period Stochastic Model for Maximising Firms Value
Authors: Singh J. P.
Published: September 2016

This article sets up a single period value maximization model for the firm based on stochastic end-of-period cash inflows, stochastic bankruptcy costs and taxes based on income rather than wealth. The risk-return trade-off is captured in the Capital Asset Pricing Model. Thus, the model also assumes a perfect capital market and market equilibrium. The model establishes the existence of a unique optimal financial leverage at which the firm value is maximized, this leverage being less than the maximum debt capacity of the firm.
The Analysis of the Characteristics and the Reasons of China Treasury Bond Futures
Authors: Li Ming , Yuan Shaofeng , Jiang Yiwen
Published: September 2016

Treasury bond futures basis is one of the core indicators of futures market operation quality. Identifying characteristics and causes of futures basis from an objective respect are of realistic significance for correctly understanding and improving the treasury bond futures market. Based on the analysis of Chinas treasury bond futures basis, the article summarizes the main factors affecting treasury bond futures basis, elaborates the market impact of characteristics of treasury bond futures spread, and then offers a proposal to improve the treasury bond futures market.
Occupational Safety and Health of Laundry Employees in Hotel Industry
Authors: Ambardar Ankush
Published: September 2016

Employee safety and health is considered to be one of the major important human resource functions for any hotel organization. The current paper focuses on the application of occupational safety and health of laundry employees looking at the nature of the tasks performed in day to day operations. OSH is one of the significant factors responsible for employees inspiration and moreover retention in a hotel organization. Health, safety and performance of the employees are dependent on understanding and application of ergonomic practices followed during laundry operations. The paper explores laundry employee protection against various critical factors such as injuries, accidents, work postures, chemical exposure, heat, fire, noise, etc. A questionnaire was used to perpetuate perception of laundry employees in regard to protection from factors concerning safety and health issues from hotels of India. The results reveal that some of the OSH practices are been followed in hotels, while some were missing from hotels such as training, periodical audit and protection against chemical hazards. The present study suggests need for adopting OSH practices and enforcing periodical check for the same in every hotel besides of its categorization.
A Relationship Framework between Souvenir Purchase Intention, Pilgrimage
Authors: Khanna Suvidha , Khajuria Sandeva
Published: September 2016

Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behavior of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analyzed with the help of tools like percentage, mean, t-test and ANOVA.
Factors Affecting Perception of Value for Money and Customer Satisfaction for Foreign Tourists in Goa
Authors: Kansal Purva , Walia Sandeep , Goel Suriti
Published: September 2016

The current study is an attempt to identify the various critical factors that are essential for creating value for money and therefore, customer satisfaction and loyalty. The review of literature indicated a gap in the area of relationship between value for money and customer satisfaction. For this, a study was placed in which a sample of 300 foreign tourists in Goa was taken and a survey was conducted to analyze which factors led to their increase in value for money. It was found that the value for money was affected by both ease of visiting Goa and level of enjoyment experience offered by Goa. Out of these two factors, the level of enjoyment was found to be more significantly and positively affecting the foreign tourist perception of value for money and satisfaction level as compared to the ease of visiting.
MOOCs in India: Yet to Shine
Authors: Chakravarty Rupak , Kaur Jaspreet
Published: September 2016

Education has undergone an unprecedented change since ancient times. As a latest development Massive Open Online Courses (MOOCs) are emerging all over the globe. Embracing students from diverse geographical areas, academic backgrounds, and professional pursuits is the essence of open learning. India is in fact second largest user country of MOOCs, following US being at number one. Recognizing the same, MOOCs gained momentum in India too. While some are run by private business houses, others are introduced by the Government so as to reach the unreachable target group, achieve desired literacy level, and sharpen the skills of youth in order to deal with unemployment and promote various other projects of India viz. Make in India etc. India has still a long way to go, they are likely to be operational like a storm only by year 2020.
Multi-view Face Recognition by Neural Network
Authors: Dekate Sanjay Kumar , Shukla Anupam
Published: September 2016

Multiple views face recognition has become significant in various requisitions, such as observation, human workstation connection, and recreation. A reduction based feature extraction and neural network inspired by biological neurons for learning and recognizing the multiple views faces of the person has been presented in this paper. Neural Network (NN) is significant in the places where formulating an algorithmic solution is difficult and we need to retrieve the structure from existing and predefined data. Multi-view face recognition is required here because its more feasible and reliable than single view face recognition.
Knowledge Strategies through Tie-ups- A Look at Indian
Authors: Goswami Susobhan
Published: September 2016

In the last decade or so, strategic alliances and partnerships among pharmaceutical and biotech companies have doubled to around 700 per year per sector, although most of this increase came in the early years. Even though all big pharma companies have a good selling and marketing capacity, many alliances are created to optimise the commercialization of products, for example, through targeting different segments, marketing with synergistic products or in particular territories where a firm is stronger than the originator. Various forms of strategic partnerships such as collaborative research, contract research, co-production agreements, co-marketing arrangements, cross-distribution arrangements, and technology licensing are being utilized for capacity additions, brand acquisitions, marketing channel integration, and R&D integration, depending upon the focus of a firm. Indian firms are forking out contracts, alliances, and are entering into outsourcing deals where they lack strategic capabilities. But a few firms are looking to build long term capabilities and entering into Research and Development alliances.
Comparing Research Output in Library & Information Science: A Bibliometric Study of Panjab University and Guru Nanak Dev University
Authors: Chakravarty Rupak , Sharma Jyoti
Published: September 2016

The present study focuses on analysis of research output in the discipline of Library and Information Science at Panjab University, Chandigarh and Guru Nanak Dev University, Amritsar till 31 December 2014. The curriculum vitae (CV) and publication details of faculty members of Department of Library and Information Science were obtained by personal visit to universities and bibliographic information on their papers were recorded. The study deals with 152 publications of Panjab University, Chandigarh and 111 publications of Guru Nanak Dev University, Amritsar, in the field of Library and Information Science. It examines the Library and Information Science output by different ways like document type, authorship pattern, and degree of collaboration. The study also examines the relative growth rate of publications and doubling time for publications.
Demonstrating Responsible Leadership at SOS Villages- A Real Case
Authors: Hymavathi Ch. L. , Kasarabada Aditya , Avadhanam Sarma
Published: September 2016

Todays enterprises across the world realize that they are a part of a large complex ecosystem and they need to plan, act, perform, and realize their mission interacting with various groups of stakeholders. It applies to profit and not for profit organizations at varied degree of importance to make a positive contribution to society beyond the economic benefits that derive from the activities of enterprises. The need of the hour is to define, design, develop, and deliver on responsible or social leadership. The Center for Social Leadership defines social leadership as a means to devote ones life and talents to improving society regardless of social standing, wealth, or privilege. Considering the above context, to fully grasp and understand how the power of social leadership influences the society we considered the case of one such leader Tim Mckormick, CEO of SOS Villages, USA in understanding the style of his leadership, the motivational factors, the triggers for action, the challenges, and the dilemmas in living up to the organizational and personal values to make a positive impact to the society.
Domestic versus International. Pakistani Football Fans Attitude towards Foreigner Teams of Different Format
Authors: Hasaan Ali
Published: September 2016

Globalization brought broader opportunities for international brands. Few football clubs have already established themselves as brands and others are struggling to gain international fandom. Pakistan is sixth biggest country population wise so there is vast potential fan market waiting to be invaded by foreign clubs. The purpose of this study is to measure motives behind loyalty of Pakistani football fans for their favourite international football teams and favourite football club teams. Four measurement attachments, the Attributes scale (AS), Benefits scale (BS), Behavioral loyalty scale (BLS), and Attitudinal loyalty scale (ALS) were used to determined outcomes. The result revealed that international football tournaments are more popular than domestic football leagues. A comparison between both formats expressed that star players are major motive in both formats. Overall motives behind loyalty are same however their intensity is different in different formats.
The Effect of Review Characteristics on Website Diagnosticity: A Conceptual Framework
Authors: G. Amar Raju
Published: September 2016

Online review is a form of electronic word-of-mouth communication that has received much attention from authors in the past decade. There are several characteristics of online reviews which have been investigated in the literature. Also the many benefits that these reviews provide to online shoppers have been extensively studied. The present paper proposes a conceptual model to show how these benefits can make a website more diagnostic. Based on the model a few propositions have been discussed. Theoretical and managerial implications along with the limitations of the study are also provided.
Determinants of Prepaid Mobile Service Providers: Evidence from Agartala
Authors: Deb Rajat , Naha Moumita
Published: September 2016

The study has taken twin objectives to find the determinants of service providers and to report the problems the respondents are exposed to in accessing the prepaid mobile services in Agartala. Based on a pre-tested interview-schedule, a sample size of 183 respondents, the empirical results have indicated that the principal influencing factors in choosing a service provider include customer care & facility, network coverage, tariff plan & recharge facilities. A significant relationship has been established between the gender of the respondents and their choice of service provider. The decision for subscription is further significantly influenced by their experiences of unsatisfactory services. Policy implications are derived from the study and it acknowledges few limitations.
Social Media and Consumer Decision Making: A Study of University Students
Authors: Singla Nisha , Arora R. S.
Published: September 2016

The use of Internet has undergone revolutionary changes over the years. Earlier it was being used by limited number of people for accessing utility services but now its user base has changed all together. It is widely used by youth to access social media who have its 24*7 access via latest gadgets such as smartphones, PDAs etc. Moreover, social media is emerging as an important tool of marketing which has started influencing purchase decisions of the people. The aim of this paper is to examine the use of social media by university students and to study its impact on their purchase decisions. A sample of 90 students has been selected from Punjabi University, Patiala for the purpose of the study. The data have been collected by using a self-administered questionnaire. Various hypotheses have been formulated and tested using chi-square, t-test and ANOVA. The findings of the study have wide implications in the field of marketing.
A Study on Mutual Fund Investors Behaviour with Specific Reference to Akola
Authors: Ingle Dnyandeo Vishvanath
Published: September 2016

Mutual funds have emerged as an important segment of financial markets and have delivered value to the investors. Mutual funds investment is not very much risky as compared to investment in stock market. Indian mutual fund industry provides reasonable options for an ordinary man to invest in the share market. The surplus of schemes provides variety of options to suit the individual objective whatever their age, financial position, risk tolerance, and return expectations. Important outcome of the study is investors fund selection varies as per age and villages not affected by education level and occupation. The factors that make impact on decision making are past performance and reputation of fund, withdrawal facility and company services. Investors are overconfident in term that they have selected best scheme. Investor acknowledges gains are due to better result of investing companies and losses are the effect of incorrect information provided by the friends. As of now big challenge for the mutual fund industry is on investor awareness and to spread further to the semi-urban and rural areas.
Reciprocal Effects of Brand Extension on Brand Equity: A Literature Review
Authors: Joshi Richa , Yadav Rajan
Published: September 2016

Branding is an important area of research in marketing. With increasing use of brand extension as a strategy it is important to understand whether it has an impact on parent brand equity or not. The paper is a review paper which examines the changes of the scholarly research in brand extension and brand equity. It has incorporated the changes in the background of branding. It emphasizes the affects of brand extension on brand equity. The bibliography is taken from the database of Emerald and Science Direct. The paper is based on the research done during the time span of 20 years and has reviewed articles published in the time span of 1995 to 2015. The originality of the paper depends on the findings and conclusion reported by various researchers in India and abroad.
Issues and Challenges in Implementation of MGNREGA: A Case Study from Maharashtra
Authors: Maske Sudhir
Published: September 2016

National Rural Employment Grantee Act (NREGA) is one of the progressive and transformative legislation passed by Indian Parliament in the year of 2005 by UPA government for ensuring employment guarantee and livelihood security to each rural household. In year 2007 it is renamed as Mahatma Gandhi Rural Employment Guarantee Act (MGNREGA). The fundamental goal of this right based policy initiative is to provide employment guarantee and promote infrastructural development in the villages for the well-being rural household, it has also been considered as an integrated approach for rural poverty eradication and sustainable development. Since, nine years MGNREGA is being implemented in all 623 districts of the country, but it has not shown the result which had been expected and even put forward in MGNREGA objectives. Most of the evaluation studies shown that the scheme is not working properly at ground level because of its poor implementation. There are many issues and challenges are coming up in its implementation. It is observed that very few states like Andhra Pardesh, Rajasthan, etc. where programme is being implemented in successive mode. Maharashtra state is mile stone in MGREGA, the origin Of EGS scheme is a backbone of this act. In 1974, the Maharashtra state government had started Employment Guarantee Scheme (EGS) and it was put into operation for entire year. At present the previous employment guarantee scheme has merged into MGNREGA guideline issued by the central government. Though the state has reach experience of EGS implementation, but the present merged MGNREGA programme is not working properly at ground level. There are many issues are coming up in its implementation process which are caused by different factors such as demand of work, identification of work site and planning, complicated administrative structure with less competent staff, delay in payment, lack of human resources. The author has made an attempt to analyze these factors based on case study of two villages, named Kashod Shivpur and Bhilkhed in Vidarbha region of Maharashtra. FGD and interview schedule was used for data collection. This paper also trying to highlights if the act has implemented with spirit and commitment how it can help to regenerate the village resources to achieve the prime goals of sustainable development.
University Community Engagement: Insights from Field Work Practices
Authors: Jadhav Jagdish , Suhalka Vinay
Published: September 2016

Higher education cannot be enriched without active linkages with neighborhood. Community-university engagement is a reciprocal process which strengthens each other. Western world has accepted the said engagement as a means for aligning research with societal needs. Though, India is having a deep rooted history, legacy and various academic practices, only in the recent times University community engagement has acquired certain significance. For the promotion of new types of teaching and research the societal engagement need to be more deepened. In continuation to the recommendation and provisions earmarked in 12th Five Year Plan (2012-17), the University Grants Commission (UGC) has also launched a new scheme to support setting up a Centre for Fostering Social Responsibility and Community Engagement (CFSRCE) in various universities. The appeal of Honble President of India for setting up Community Development Cell in Higher Educational Institutions (HEI) and Prime Ministers idea of Unnat Bharat Abhiyan envisages the same thrust. Engagement with a community is a pre-requisite for Social Work Education and practice. Present paper is highlighting the community field work practice of Department of Social work, Central University of Rajasthan. The components of university community engagement are discussed in the context of social work practice.
Development Experience of Adivasis: Case Studies from Kerala
Authors: K. Divya
Published: September 2016

Two different cases of conflicts over natural resources from the Indian state Kerala such is analyzed in this paper- Kadar Adivasis and Wayanad. Reasons, causes of migration and changed gender relations due to development and policy interventions are the focus of the first case, the second case is policies in conflict with rights to resource access. Both these cases tell us some insightful stories about the Adivasi experience with the idea of development. This paper largely argues for inclusivity in terms of the cultural heterogeneity of the Adivasi communities in the whole development scenario. And also, the sustainability of the communities would only be sustainable by giving rights on the resources they possess.
Rajasthan Mahila Kalyan Mandal Sanstha, Chachiyawas, Ajmer
Authors: Kaushik Kshama R.
Published: September 2016

N.A.
Some Aspects of Community Empowerment and Resilience
Authors: Bidave Jyotsna
Published: September 2016

In this case, the authors give a detailed account of Punsari village in western part of India which has transformed itself from an underdeveloped and poor habitat to a smart village today. Punsari has attracted lot of positive attention from different quarters recently for its excellent achievements as a village and has own recognition for the same. The authors depict an account of a rural transformation under the visionary leadership of the village headman (Sarpanch) during the last one decade. In a country, where villages still face scarcity of various basic facilities, Punsari has won accolades for providing the most modern facilities to its population. Through effective planning and utilization of Central and state government funds, Punsari has reached outstanding landmarks in healthcare, education, employment and modern facilities. This village now stands as a role model of rural management for the rest of India. The authors have travelled to the village to talk to people and Based on those interviews and information available in open sources, this case was developed. The authors have explored the journey of development to analyze the factors contributing to the success. The authors attempt to present the case of Punsari to be followed as a management model in numerous underdeveloped villages around the globe, especially in developing countries. It is also an example of how leadership and vision can bring about radical changes to a populous social unit. It depicts the significance of rural entrepreneurial leadership in the current economic scenario.