bluuebunny/crossref_metadata_2025 huggingface dataset:
Village families as the forming environment of the ambitions of children and youth
Authors: Palka Katarzyna
Published: February 2024

Parents have a significant impact on children's decision about choice of their path of life. For years, forming of the level of parents and their children's educational and occupational aspirations was affected by living conditions of families from rural areas, difficult financial situation and worse education conditions of village schools. The aim of the research was presenting the mechanism of forming the educational and occupational aspirations of secondary school (Polish: gimnazjum) pupils in the country and in town and defining the relations between background conditions (including family background) and the level of pupils' educational and occupational aspirations. Particularly, the answer the question was tried to find - what are conditions of pupils of village secondary schools' life's aspirations (educational and occupational)? Presented results of the research are only the fragment of wider survey of conditions of young people's aspirations. Among numerous conditions, which have been analysed, the factors of family background appeared, such as: number of family members, families' financial and material conditions, parents' education, parents' aspirations to their children's education and family traditions connecting with working in particular profession.
Intergeneration transmission of cultural heritage of polish Tatars family in the years 1918-1939
Authors: Wróblewska Urszula
Published: February 2024

The subject matter of my article is analysis religion educational and cultural processes, which influenced in family on Polish Muslim Tatars during the period between World Wars. Chronological range overlaps 1918-1939 years. During that period, Poland built its State structures after a long time of partitions. I would like to display a multi-dimensional characteristic of Polish Tatars religion education. In my article I would like to answer to the question: What was important in transfer between generation in family of Tatars? I would also like to fili in ‘blank’ in the researches in the field of Tatars minority and family educational processes in the years 1918-1939.
Immigrant families in historical perspective: the experiences of Polish pioneers in Winnipeg, 1896-1919
Authors: Albański Łukasz
Published: February 2024

This paper focuses on an early Polish family life in Winnipeg. The family often served as a mechanism to reduce a sense of dislocation and to facilitate immigrants' adaptation. The family was also the primary economic unit. The family relations were affected by gender. Both immigrant men and women found themselves reconsidering traditional roles. Somehow immigration tested their family roles in new ways.
A Medicolegal Evaluation of Childhood Domestic Accidents: A 2-Year Retrospective Single-Center Study
Authors: KAYA Ali Özgün , DEMİRCİN Sema , DEVECİ Cemyiğit
Published: February 2024

Background: Children are at a significant risk of domestic accidents due to their interest, curiosity, and lack of awareness of their surroundings. This study aims to evaluate domestic accidents from a medicolegal perspective and draw attention to the frequency and severity of such accidents in childhood.

Materials and Methods: All ICD-10 codes related to domestic accidents and injuries were scanned and reviewed. A total of 1,835 cases in the age group of 0-18 years, who presented to our hospital with a history of domestic accidents, were identified between January 1st, 2015, and December 31st, 2016.

Results: The mean age of the cases was found to be 45 months (min: 0, max: 215). It was observed that domestic accidents occurred predominantly in the 13-24 months age group, accounting for 494 (26.9%) cases. The majority of accidents occurred in the living room, constituting 672 (36.6%) cases, and the most common type of accident was falling, accounting for 960 (52.4%) cases. Only 451 (24.6%) of the study population were reported to judicial authorities.

Conclusion: In cases of domestic accidents, especially if they are repeated, to avoid overlooking child abuse cases, it is recommended to seek opinions from experienced forensic medicine practitioners in this field, if possible. Establishing a national domestic accident database and conducting further studies on domestic accidents in children will enable us to comprehend the true extent of these accidents and develop new and diverse approaches to prevent them.
Hırsızlık veya Yağma Suçu İşlemiş Çocukların Sosyodemografik, Kriminal ve Adli Psikiyatrik Özelliklerinin Karşılaştırılması
Authors: TAŞDEMİR İlker , BOYLU Muhammed Emin , KAVRUK ERDİM Neşe
Published: February 2024

Amaç: Hırsızlık veya yağma suçu işlemiş suça sürüklenen çocuklarla (SSÇ) ilgili literatürde sınırlı sayıda çalışma bulunmaktadır. Çalışmamızın amacı bu gruptaki olguların sosyo-demografik, kriminal ve adli psikiyatrik özelliklerini belirlemek ve bu bilgiler ışığında bu suçların azaltılması ve daha kapsamlı çalışmalar açısından önerilerde bulunmaktır.

Yöntem: 2014-2019 yılları arasında Adli Tıp Kurumu Gözlem İhtisas Dairesine başvurmuş, hırsızlık veya yağma suçu işlemiş SSÇ’lerin sosyodemografik ve kriminal özellikleri, alkol ve madde kullanım durumları ve varsa zekâ testi sonuçları geriye dönük olarak dosya taraması ile elde edilmiştir.

Bulgular: Örneklemimiz 147 erkek ve 2 kız olmak üzere toplam 149 vakadan oluşmaktadır. Suçların %68,5’i hırsızlık, %31,5’i yağmadır. Olayların %49,7’sinde para/ziynet eşyası, %20,8’inde elektronik eşya yağmalandığı/çalındığı bulunmuştur. Olayların %57’sinin birden çok kişi ile, %23,5’inin uyuşturucu madde etkisi altında gerçekleştiği tespit edilmiştir. Vakaların %69,1’inde tekrarlayan suç öyküsü/kaydı mevcuttu. Vakaların %53,7’sinde alkol veya madde kullanım bozukluğu tespit edilmiştir. Kent Zekâ Testi’ne göre yağma suçu işleyenlerin zeka puanı ortalamasının (IQ:84,5) hırsızlık suçu işleyenlerin zeka puanı ortalamasına göre (IQ: 79,8) istatistiksel olarak anlamlı derecede daha yüksek olduğu bulunmuştur.

Sonuç: Hırsızlık veya yağma suçu işlemiş çocukların özellikleri, diğer suçları işlemiş çocuklardan kriminal ve adli psikiyatrik açılardan farklılıklar göstermektedir. Alkol ve madde taramalarının suç sonrasında rutin olarak yapılması suç etiyolojisinin daha doğru bir şekilde aydınlatılması konusunda faydalı olacaktır. Alkol ve madde kullanımı ile mücadeleye yönelik adımlar, okul devamlılığının sağlanması bu hassas grupta suç oluşumunun ve tekrarlamalarının azaltılması konusunda faydalı olacağını düşünmekteyiz.
ATIŞ SAYISI ARTTIKÇA EL ÜZERİNDE KALAN ATIŞ ARTIĞI DA ARTAR MI? 9x19 mm PARABELLUM FİŞEK ÖRNEĞİ
Authors: KARADAĞ ÖZDEMİR Tuba , KILIÇ Mihriban Dilan , YAYLA Murat , MERCAN Selda
Published: February 2024

Ateşli silah atış artıklarının (ASAA) tanımlanması ve belirlenmesi ateşli silahlar ile ilgili kriminal vakaların aydınlatılmasında oldukça önemlidir. Genel olarak Antimon (Sb), Baryum (Ba) ve Kurşun (Pb) ateşli silah ile işlenen suçlarda olayın aydınlatılabilmesi açısından değerli bilgiler sağlamaktadır.

Amaç: Bu çalışmada, ülkemizde Makine Kimya Endüstrisi tarafından üretilen 9x19 mm Parabellum tabanca mermileri ile yapılan deneysel atışlar sonrasında, atış sayısına bağlı olarak atışı yapan elde biriken ASAA miktarının tespitinin edilmesi amaçlanmıştır.

Yöntem: Atış sonrası elde edilen ASAA'daki Sb, Ba ve Pb konsantrasyonları İndüktif Eşleşmiş Plazma-Kütle Spektrometresi (ICP-MS) sisteminde kullanılarak izlenmiş ve atıcının elinin toplama bölgesi ve sağ ve sol ellerden ASAA miktarı ölçümü incelenmiştir. Atış sayısı ile ASAA parametreleri arasındaki ilişki, ikili gruplar için Student’s t test ile ve çoklu regresyon analizi kullanılarak değerlendirilmiştir.

Bulgular: Yapılan atışlar sonrasında toplam 24 swapta, Sb, Ba ve Pb elementleri el bölgelerinin tümünde (tek el sağ ve sol (dış-iç) ve çift el sağ ve sol (dış-iç)) tespit edilmiş ve konsantrasyonları atış sayısının bir fonksiyonu olarak artmıştır (bir, iki ve üç atış). Ayrıca, Sb, Ba ve Pb konsantrasyonları sağ ve sol el arasında da değerlendirilmiş olup, ASAA miktarının sol ele göre sağ elde daha yüksek miktarda bulunduğu gözlemlenmiştir. Atış sayısı ile ASAA parametreleri arasındaki ilişki incelediğinde, t-test sonucu
Cocoon Finger Puppets: Fostering Creativity and Innovative Teaching Through a Participatory Pedagogical Method
Authors:   IDC School of Design, IIT Bombay, Powai 400076 Maharashtra, India., Mascarenhas Arun , P Suvidha ,   AAVNI Centre for Advanced Studies and Research in Tribal Art, Culture, and Empowerment, Bengaluru, India
Published: February 2024

Fostering creativity has been the main emphasis in 21st-century educational discourses, leading to engaging innovative teaching approaches and methods. More often, materials used in such activities are unsustainable and offer limited creative manoeuvring possibilities. Considering the size and scale of educational activity worldwide, it would become a significant concern. Puppetry proved efficient in improving communication, narrating concepts, and helping learning outcomes in education. Finger Puppets are relatively modern and easy to make among various puppetry forms, which offers scope for participatory pedagogy. In earlier attempts, silkworm cocoons have been used in handicrafts, value-added products, and limited teaching explorations. The sericulture industry extracts only ~18-23 % of silk filament wrapped around each cocoon, leaving the inner shell (~80%) unutilized, which unwraps an enormous opportunity to explore this unique natural material for its qualities and abundance. The article explores the potential of 'Silkworm Cocoons' as the primary material for creating finger puppets to aid the teaching process at the preschool stage. The insights gained in the study and feedback from educators motivated us to design various character options using a locally available cocoon breed, Bombyx mori L., as a primary resource, envisioning a novel approach to pedagogy. That included identifying the gap, demonstrating the creative possibility of Cocoon Finger Puppets (CFP), and piloting a study to check feasibility at the foundational stage. The iterative design process exposed infinite possibilities that could aid effective pedagogy across educational stages, offering staggered complexity of making and performing. Hence, we propose CFP, a novel 'material-centric' ‘make-and-learn’ framework, as a ‘participatory pedagogical method.’ That is creative, appropriate, nature-friendly, and simple to implement in schools at various stages identified in NEP2020, supporting global Sustainable Development Goals.
Sustainable Renewal in Urban Areas: Looking Beyond the Jawaharlal Nehru National Urban Renewal Mission
Authors:   World University of Design, Plot No.1, Rajiv Gandhi Education City, Sonepat-131029, India, Sharma Shaleen , Gupta Sanjay ,   World University of Design, Plot No.1, Rajiv Gandhi Education City, Sonepat-131029, India
Published: February 2024

Urbanisation is a continuous process of growth by which the cities accommodate the shifting populations. A city must continually address concerns related to housing, employment and the balance of demand and supply of basic infrastructure services. The act of planning for urban growth and transformation is termed Urban Renewal. While urban renewal started after World War 2 in Europe, it was not until the 1980s that issues of sustainability were addressed through urban renewal. Sustainable urban renewal enables a balance of physical, social, economic, and ecological improvements in cities. This paper presents case studies of some exemplary urban renewal projects implemented around the world focussing on physical, social, cultural, economic or ecological development of an area. It traces the evolution of the concept of urban renewal in the Indian context with a focus on the biggest scheme launched by the Indian government under the aegis of JNNURM. It further analyses the performance of JNNURM on the sustainability platform. The paper concludes by proposing that the learnings from JNNURM should be used to devise the next phase of urban renewal programs in India and that all future schemes should be based on sustainable urban regeneration principles. It also proposes that effective implementation of any UR scheme requires the strengthening and empowering of the urban local bodies as well as contextualising the issues while engaging the community in the process of planning and implementation.
Empathy, Resilience, and Psychological Well-Being of Nurses in Special Areas
Authors: Banding Mailen , Revelo Judy Jane , Superable Cynthia , Ranises Lloyd
Published: February 2024

Compassionate relationships between patients and nurses give a sense of accomplishment to healthcare professionals. However, continuous exposure to emotionally charged situations affects the nurses' psychological well-being, leading to exhaustion and burnout. In vein, this study assessed empathy and resilience in the psychological well-being of nurses. in Amai Pakpak Medical Center in Marawi City. The descriptive-correlational design was used in the study, with the respondents the 120 nurses assigned to special hospital units. They were selected through cluster sampling, and standardized questionnaires such as the Toronto Empathy Questionnaire, Nicholson McBride’s Resilience Questionnaire, and Ryff’s Psychological Well-Being Scale were employed in gathering the data. In addition, mean, Standard Deviation, Pearson Product- Moment Correlation Coefficient, and Regression Analysis were used in analyzing the data gathered. The findings revealed that the respondents' high levels of empathy and resilience influenced their psychological well-being. However, resilience predicted the nurses’ emotional and overall functioning. Thus, overcoming work-related challenges determines nurses’strong disposition while caring for their patients.

Keywords : emotional functioning, patient-nurse relationship, self-acceptance, strong disposition, work-related challenges
PENINGKATAN HASIL BELAJAR SISWA MELALUI MODEL PEMBELAJARAN TEAMS GAMES TOURNAMENT (TGT) BERBANTUAN MEDIA CARD SORT PADA MATERI MATRIKS DI MAN 1 INOVASI KOTA SUBULUSSALAM
Authors: Aufa Nurul
Published: February 2024

Penelitian ini dilatarbelakangi oleh rendahnya hasil belajar siswa dalam pembelajaran matematika di kelas. Hal ini disebabkan oleh proses pembelajaran yang monoton dan penggunaan metode pembelajaran yang kurang bervariasi dan kreatif. Untuk mengatasi rendahnya hasil belajar siswa dapat digunakan model pembelajaran teams games tournament (TGT) berbantuan media card sort yang mengaharuskan siswa lebih aktif selama proses pembelajaran. Penelitian ini bertujuan untuk mengetahui peningkatan hasil belajar siswa melalui model Teams Games Tournament berbantuan media Card Sortpada materi matriks di MAN 1 Inovasi Kota Subulussalam dan mengetahui perbedaan hasil belajar siswa pada pelajaran matematika antara siswa yang mengikuti model pembelajaran Teams Games Tournament berbantuan media Card Sort dan model pembelajaran Konvensional. Jenis penelitian yang digunakan adalah PTK (Penelitian Tindakan Kelas) dengan menggunakan dua siklus, dan setiap siklus 2 kali pertemuan. Satu siklus terdiri dari perencanaan (planning), tindakan (action), pengamatan (observasi) dan refleksi (reflection). Subjek penelitian ini adalah Kelas IX IPA 3 MAN 1 Kota Subulussalam. Berdasarkan hasil penelitian yang dilakukan, maka dapat disimpulkan bahwa model pembelajaran teams games tournament berbantuan media card sort mampu meningkatkan hasil belajar siswa pada materi matriks di IX IPA 3 MAN 1 Kota Subulussalam.  Hal ini dibuktikan dengan siklus peningkatan kemampuan belajar pada keseluruhan hasil belajar. Ketuntasan belajar siswa pada siklus I pertemuan I dari 28,57% meningkat pada siklus I pertemuan II menjadi 39,28% dan pada siklus II pertemuan I dari 53,57% meningkat pada siklus II pertemuan II menjadi 85,71%. Dengan demikian dapat dikatakan bahwa model pembelajaran Teams Games Tournament berbantuan media Card Sort  di Kelas IX IPA 3 MAN 1 Kota Subulussalam dapat meningkatkan hasil belajar siswa.
Study of Determination of Turnover Intention Problems in the Digital Era at PT Bandha Graha Reksa Logistik Medan
Authors: Fadli Ahmad , Bhastary Manda Dwipayani , Martin Martin , Anita Anita , Suryani Ade Erfina
Published: February 2024

The presence of technology in work has an extraordinary positive impact because it can make many jobs easier and at the same time put pressure on a number of employees with very heavy workloads due to demands for automation and fast-paced work. As a result, psychological problems arise, levels of stress and depression, which in turn will result in disruption to employees' mental health, which is something that is found in employees. This condition must be immediately addressed properly by the company considering the impact that will occur on the company where employees with a weak level of resistance will decide to take the decision to resign. Employee mental health problems in this case have an important role which will certainly be a trigger that makes it easier for employees to experience boredom and stress which will lead to the desire to resign from work. The changes that occur also have an impact on the workload currently borne by employees, not only in the form of demands to be able to work by adapting to very rapid changes in technological developments but also the variety of work so that one employee can bear several of the responsibilities of another. Furthermore, employees are also required to quickly complete work on time, which results in employees at work experiencing work pressure due to the changes that are currently occurring. The aim of this research is to describe how much mental health conditions, workload and work pressure encourage employee resignation in the digital era
Educational guidance strategy for the prevention of depression in adolescents
Authors: Agüero-Nate Ana Iris , López-Aballe Maikel , Ruíz-Sánchez Otto Rafael , Fernández-Cruz Herlis María
Published: February 2024

The prevention of depression due to its incidence and repercussion for the development of adolescence is not only the task of health but should be a priority for educational institutions. The research presented is the result of a master's thesis led by the University of Holguín and the University of Guantánamo, whose object of study was the process of educational orientation for the prevention of depression in students of the "Pedro Díaz Coello" Polytechnic. It takes place in the period between September 2022 and March 2023 as part of an institutional research project. The sample was selected based on different inclusion criteria, it was made up of 30 adolescents between the ages of 16 and 18. The systemic approach established the logic of the research and allowed the consequent design of an educational orientation strategy, based on the regularities found in the diagnosis in order to transform the current state. The purpose of the educational strategy designed is to achieve adequate educational guidance for adolescents, teachers and families for the prevention of depression.

Keywords:

Depresion, educational orientation, prevention, adolescence.

 

RESUMEN

La prevención de la depresión por su incidencia y repercusión para el desarrollo de la adolescencia no solo es tarea de la salud, sino que debe ser prioridad para las instituciones educativas. La investigación que se presenta es el resultado de una tesis de maestría liderada por la Universidad de Holguín y la Universidad de Guantánamo, cuyo objeto de estudio fue el proceso de orientación educativa para la prevención de la depresión en estudiantes del Politécnico “Pedro Díaz Coello”. La misma se concreta en el período comprendido entre septiembre 2022 y marzo de 2023 como parte de un proyecto de investigación institucional. La muestra fue seleccionada a partir de diferentes criterios de inclusión, la misma quedó constituida por 30 adolescentes con edad comprendida entre 16 y 18 años de edad. El enfoque sistémico estableció la lógica de la investigación y permitió el consecuente diseño de una estrategia de orientación educativa, a partir de las regularidades encontradas en el diagnóstico con el fin de transformar el estado actual. La estrategia educativa diseñada tiene como finalidad lograr la adecuada orientación educativa a los adolescentes, docentes y las familias para la prevención de la depresión.

Palabras clave:

Depresión, orientación educativa, prevención, adolescencia.
Social speech on women in the Bimestre Cubana Magazine (1910-1923)
Authors: Márquez-Montoya Bárbara Lisett , Arévalo-Salazar Adrian , Torres-Serrano Rebeca
Published: February 2024

Nowadays, the study of the first half of the 20th century from serial publications is becoming more and more frequent, with the aim of reconstructing periods and processes that allow the preservation of historical memory. For this interpretation of the past, it is necessary to study the Bimestre Cubana Magazine from 1910-1923, in order to understand the social discourse that predominated about women at the time. Its pages contain articles that provide information on women in the period from the educational, cultural and charitable point of view, through the use of lexicon, anthropological studies, among others. Reference is also made to the role of women in the preservation of national identity.

Keywords:

Women, social discourse, historical memory.

 

RESUMEN

En la actualidad se torna cada vez más frecuente el estudio de la primera mitad del siglo XX a partir de publicaciones seriadas, con el objetivo de reconstruir periodos y procesos que permitan la conservación de la memoria histórica. Para esta interpretación del pasado es necesario el estudio de la Revista Bimestre Cubana de 1910-1923, con el fin de comprender el discurso social que predominaba sobre la mujer en la época. En sus páginas resaltan artículos que referencian información sobre la mujer en el período desde el punto de vista educacional, cultural, de beneficencia, mediante el uso de lexicografías, estudios antropológicos, entre otros. De igual forma se hace referencia al papel de la mujer en la preservación de la identidad nacional.

Palabras clave:

Mujer, discurso social, memoria histórica.
Editorial
Authors: Pino-Sera PhD. Yamilka
Published: February 2024

Estimados lectores:

La educación, la sociedad y los negocios son tres ámbitos que a menudo se consideran separados, pero que en realidad están estrechamente relacionados entre sí. En este primer número de nuestra revista, presentamos una selección de artículos que exploran estas interconexiones y proponen soluciones innovadoras para analizar los desafíos que enfrentamos en estos ámbitos.

En el ámbito educativo, se evidencian artículos que proponen temas como la prevención de la depresión en adolescentes, la prevención de la violencia escolar y las estrategias de lectura para mejorar la comprensión lectora en alumnos de primaria. Los mismos, muestran cómo la educación puede ser una herramienta poderosa para mejorar la salud mental, el bienestar de los estudiantes y para fomentar un entorno escolar seguro y productivo.

En el ámbito de la sociedad, se podrá acceder a una contribución que explora la relación entre la escuela y la sociedad, y cómo la teoría y la práctica pueden ser vistas desde el análisis del currículo. Además, presentamos un artículo que destaca la importancia de la irreverencia y el humor en la crítica social, utilizando el pensamiento cubano como ejemplo.

En el ámbito empresarial, presentamos una investigación que valora el impacto de la implementación de las Normas Internacionales de Información Financiera (NIIF) en la transparencia y comparabilidad de los estados financieros de las empresas. De igual forma, se pone a disposición de la comunidad científica, un trabajo sobre cómo el TikTok puede ser utilizada como herramienta para ampliar el valor de la marca de una empresa.

En resumen, los artículos de este primer número de nuestra revista destacan la necesidad de profundizar en los desafíos educativos, sociales y empresariales de manera integrada y colaborativa. Esperamos que las contribuciones inspiren a nuestros lectores a reflexionar sobre estas interconexiones y a considerar nuevas soluciones para abordar estos desafíos de manera efectiva.

 

¡Disfruten de la lectura!
El concepto virtud en el pensamiento nacional cubano durante el siglo XIX
Authors: Leyva-Zaldívar Carlos Máximo , Hernández-Arias Celia del Carmen
Published: February 2024

El propósito de este artículo es realizar un análisis a la presencia de la categoría virtud en el pensamiento cubano del siglo XIX, teniendo como puntos referenciales las figuras de Félix Varela y José Martí. Se busca además establecer esta presencia en el pensamiento de otras figuras relevantes del periodo. Para cumplir este objetivo se han evaluado las principales obras de las figuras seleccionadas, así como las perspectivas de algunos importantes investigadores de la tradición filosófica cubana. El estudio esta enrumbado hacia una visión holística de los procesos históricos, así como la necesaria interconexión entre historia y filosofía. El artículo permite concluir que la virtud como categoría filosófica constituye parte esencial del pensamiento nacional cubano y está presente de variadas maneras durante todo el siglo XIX.

Palabras clave:

Electivismo, escolástica, reformismo, virtud, filosofía.

 

ABSTRACT

The purpose of this article is to accomplish an analysis to the presence of category virtue in the thought Cuban of the century XIX, having like referential points Felix Varela's figures and Jose Marti. One searches besides to establish this presence in the thought of another relevant figures of the period. As a mere formality this objective have evaluated him the principal works of the figures selected, as well as the perspectives of some important investigators of the philosophical tradition Cuban. The study this borne toward a holistic vision of the historic processes, as well as the necessary interconnection between history and philosophy. The I articulate it allows concluding that the virtue like philosophical category constitutes essential part of the national thought Cuban and XIX is present of varied manners throughout the century.

Keywords:

Electivism, scholasticism, reformism, virtue, philosophy.
TikTok como herramienta para ampliar el valor de la marca de una empresa
Authors: Novillo-Díaz Lenin Alexander , Izquierdo-Vera René Mauricio , Farinango-Salazar Ronny Alexander
Published: February 2024

En el artículo se analiza la importancia creciente de TikTok en el mundo empresarial, particularmente su impacto en la construcción y ampliación del valor de marca. Apoyado en una metodología documental, se exploran los beneficios y las estrategias efectivas para su uso, como la promoción de productos, el alcance masivo, la interacción directa con los consumidores y la posibilidad de viralización de contenido. Asimismo, se resaltan casos de éxito de empresas que han logrado ampliar su valor de marca utilizando esta red social, como NYX Professional Makeup, Guess, Chipotle y la NBA. Los resultados del estudio demuestran que la red social se ha convertido en una herramienta de marketing digital clave para interactuar de manera creativa con los usuarios y aumentar la visibilidad y el reconocimiento de marca. No obstante, se concluye que es crucial considerar aspectos como la segmentación del público objetivo y la coherencia con los valores e imagen corporativa para garantizar un uso beneficioso a largo plazo. Se recomienda a las empresas capitalizar esta plataforma manteniendo la autenticidad en sus contenidos y explorando colaboraciones con influencers de esta red social. Futuros estudios podrían explorar más a fondo las dinámicas de interacción entre marcas y usuarios en esta red social.

Palabras clave:

Innovación, Redes sociales, Branding, TikTok, marketing digital.

 

ABSTRACT

The article analyzes the increasing importance of TikTok in the business world, particularly its impact on the construction and expansion of brand value. Supported by a documental methodology, the benefits and effective strategies for its use are explored, such as product promotion, massive reach, direct interaction with consumers, and the possibility of content going viral. Success stories of companies that have managed to expand their brand value using this social network, such as NYX Professional Makeup, Guess, Chipotle, and the NBA, are also highlighted. The study's results demonstrate that the social network has become a key digital marketing tool to creatively interact with users and increase brand visibility and recognition. However, it concludes that it is crucial to consider aspects such as target audience segmentation and consistency with corporate values and image to ensure beneficial long-term use of TikTok. Companies are advised to capitalize on this platform by maintaining authenticity in their content and exploring collaborations with TikTok influencers. Future studies could delve deeper into the dynamics of interaction between brands and users on this social network.

Keywords:

Innovation, Social Media, Branding, TikTok, Digital Marketing.
Institutional communication for the management of human talent
Authors: Rodríguez-Bravo Leily
Published: February 2024

This article is carried out with the objective of designing a system of communication actions that allows favoring the management of human talent in the organization. As a necessary step for the design of the system of actions if the diagnosis of institutional communication is carried out, considering both internal and external communication and the link with the identified social actors. The methodology used is qualitative and for the collection of information, the following instruments were used: review of documents and interviews. As a result of the diagnosis, it is found that the communication processes in most of the organizations studied are spontaneous and poorly planned. The main result lies in the design of the actions system that contributes to the management of institutional communication based on human talent.

Keywords:

Institutional communication, human talent management, actions system.

 

RESUMEN

El presente artículo se realiza con el objetivo de diseñar un sistema de acciones de comunicación que permita favorecer la gestión del talento humano en las organizaciones. Como paso necesario para el diseño del sistema de acciones se efectúa el diagnóstico de comunicación institucional, considerando tanto la comunicación interna como externa y su vínculo con los actores sociales identificados. La metodología empleada es la cualitativa y para la recogida de la información se utilizaron los siguientes instrumentos: revisión de documentos y entrevistas. Como resultado del diagnóstico se constata que los procesos comunicativos en la mayoría de las organizaciones estudiadas son espontáneos y poco planificados. El principal resultado obtenido radica en el diseño del sistema de acciones que contribuya a la gestión de la comunicación institucional en función del talento humano.

Palabras clave:

Comunicación institucional, gestión del talento humano, sistema de acciones.
Approach to of the concept of culture based on historical research
Authors: Peña-Hernández Norge Manuel
Published: February 2024

This article is conceived regarding the thesis in development History of pre-university education in the province of Las Tunas from 1971-2020, which aims to present an approach to the concept of culture from the theoretical analysis of interdisciplinary relationships that are they establish between it and history, which are treated in the research as part of its theoretical frame of reference. Concepts addressed and defined from different approaches that make them controversial. History is understood as the science that studies the role of the masses and personalities in social development and reflects Marx's thought on it. In this sense, the dialectical-materialist approach inherent to the Marxist-Leninist Philosophy in its double character of theory and scientific method of knowledge, is the main way in the proposed objective and governs the processes of analysis-synthesis, induction-deduction and the historical-logical method. These allowed offering assessments on the relationship and importance of culture and history in the investigative process and it is concluded that these complement and interact organically.

Keywords:

Culture, historical research, interdisciplinary relationships.

 

RESUMEN

Se concibe el presente artículo a propósito de la tesis en desarrollo Historia de la educación preuniversitaria en la provincia de Las Tunas de 1971-2020, el cual traza como objetivo presentar un acercamiento al concepto cultura desde el análisis teórico de las relaciones interdisciplinarias que se establecen entre esta y la historia, las cuales se tratan en la investigación como parte de su marco de referencia teórico. Conceptos abordados y definidos desde diferentes aproximaciones que los hacen polémicos. Se comprende la Historia como la ciencia que estudia el papel de las masas y las personalidades en el devenir social y se refleja el pensamiento de Marx sobre ella. En este sentido, el enfoque dialéctico-materialista inherente a la Filosofía Marxista-Leninista en su doble carácter de teoría y método científico del conocimiento, es la vía principal en el objetivo planteado y rige los procesos de análisis-síntesis, inducción-deducción y el método histórico-lógico. Estos permitieron ofrecer valoraciones sobre la relación e importancia de la cultura y la historia en el proceso investigativo y se concluye que estas se complementan e interactúan de manera orgánica.

Palabras clave:

Cultura, investigación histórica, relaciones interdisciplinarias.
Número completo (mayo-agosto)
Authors: León González PhD. Jorge Luis
Published: February 2024

Editorial

PhD. Alejandro Torrez-Gómez de Cádiz-Hernández

Nación, nacionalidad y crisis del patriotismo en Alberto Lamar Schweyer

Leidiedis Góngora-Cruz, Alejandro Torres-Gómez de Cádiz-Hernández

 

El concepto virtud en el pensamiento nacional cubano durante el siglo XIX

Carlos Máximo Leyva-Zaldívar, Celia del Carmen Hernández-Arias1

 

Response of the curriculum to the post-pandemic situation, seen from the preschool level Lady Jocelyn Monroy-Sánchez

 

Social speech on women in the Bimestre Cubana Magazine (1910-1923)

Bárbara Lisett Márquez-Montoya, Adrian Arévalo-Salazar, Rebeca Torres-Serrano

 

Barreras y avances en la igualdad de género en el entorno laboral: un estudio documental

Fernando Xavier Juca-Maldonado, Verónica Mocha-Román

 

Institutional communication for the management of human talent

Leily Rodríguez-Bravo

 

Relaciones de endogeneidad y cointegración entre la recaudación tributaria, el consumo final de los hogares e inversión bruta del sector privado en el Ecuador, 2000-2021

Joffre Rubén Arévalo-Chica, Armando José Urdaneta-Montiel

 

Approach to of the concept of culture based on historical research

Norge Manuel Peña-Hernández

 

Presupuesto maestro herramienta de gestión, caso: Cooperativa Ciudad de Machala

Ana Lucía Chamaidan-Espadero, Melany Dayana Arévalo-Torres, Arelys Magaly Feria-Mendoza, Mariana Marisol Yánez-Sarmiento
Gestión de procesos con enfoque ambiental en la industria azucarera “14 de Julio”, Cuba
Authors: Fornet-Cabrera David Antonio , Fornet-Batista José David
Published: February 2024

Históricamente la industria azucarera fue el pilar de la economía de Cuba, a partir de los años 80 del pasado siglo sufrió importantes cambios debido a múltiples causas por lo que en el año 2002 se inició su restructuración a fin de detener el decrecimiento de la producción de azúcar crudo y sus derivados, sustituir importaciones y desarrollar bienes y servicios exportables. La gestión por procesos enfocada hacia la gestión ambiental deviene herramienta esencial para reorganizar el sector en aras de mejorar eficiencia, productividad, competitividad y calidad. Se realiza este estudio exploratorio descriptivo con diseño no experimental, utilizando métodos del nivel teórico (analítico-sintético) para el análisis bibliográfico y métodos empíricos (entrevistas no estructuradas, revisión documental y observación); con el objetivo de caracterizar los procesos productivos del Central “14 de Julio” de Cienfuegos e identificar falencias ambientales. Se presentan seis resultados: caracterización del proceso clave producción de azúcar, caracterización del proceso de apoyo generación de energía, definición del modelo de desplazamiento de la caña de azúcar, determinación cualitativa del tipo de producción, clasificación del sistema productivo del Central y clasificación de la estructura espacial de la planta productiva. Palabras clave: Gestión ambiental, gestión de procesos, mapeo de procesos, industria azucarera.   ABSTRACT Historically, the sugar industry was the pillar of the Cuban economy, from the 80s of the last century it underwent important changes due to multiple causes, which is why its restructuring began in 2002 in order to stop the decrease in the production of raw sugar and its derivatives, substitute imports and develop exportable goods and services. Process management focused on environmental management becomes an essential tool to reorganize the sector in order to improve efficiency, productivity, competitiveness and quality. This descriptive exploratory study is carried out with a non-experimental design, using theoretical level methods (analytical-synthetic) for bibliographic analysis and empirical methods (unstructured interviews, documentary review and observation); with the objective of characterizing the productive processes of the "14 de Julio" Power Plant in Cienfuegos and identifying environmental shortcomings. Six results are presented: characterization of the key sugar production process, characterization of the power generation support process, definition of the sugarcane displacement model, qualitative determination of the type of production, classification of the production system of the Power Plant, and classification of the spatial structure of the production plant. Keywords: Environmental management, process management, process mapping, sugar industry.
Editorial
Authors: Carvallo-Monsalve PhD. Yanary Emelina
Published: February 2024

Estimados autores:

En la actualidad es necesario abordar y analizar las tendencias más recientes en la investigación en management, así como las oportunidades y desafíos que enfrentan los investigadores en este campo. El management es un área en constante evolución, impulsada por los cambios tecnológicos, las dinámicas económicas, los desarrollos sociales y las demandas de un mundo globalizado y altamente competitivo.

En esta edición de la Revista Episteme & Praxis (REP) de la Universidad Metropolitana del Ecuador, Sede Machala, se busca ofrecer una panorámica actualizada de las tendencias emergentes. A través de un enfoque interdisciplinario, se abordarán temas como la digitalización, la inteligencia artificial, la sostenibilidad empresarial, la gestión de la diversidad y la inclusión, entre otros.

Estas tendencias tienen un impacto significativo en la forma en que las organizaciones operan y se enfrentan a desafíos clave en la toma de decisiones. Adicional estas áreas emergentes y temas poco explorados pueden impulsar nuevas líneas de investigación y generar conocimiento innovador.

De esta forma, se pretende inspirar a investigadores y académicos a explorar nuevas direcciones en sus estudios y abordar cuestiones pertinentes y relevantes para el mundo empresarial y la sociedad en general.
Breve revisión de la literatura del comercio electrónico y sus implicaciones económicas en el Ecuador
Authors: Santamaría-Mendoza Adriana , Uzcátegui-Sánchez Carolina , Vélez-Yaguana Paola
Published: February 2024

La economía digital ha redefinido el comercio, situando al e-commerce en la vanguardia de esta transformación. Desde sus inicios, basados en simples transacciones electrónicas, el e-commerce ha evolucionado hasta convertirse en un ecosistema que elimina barreras geográficas y temporales. Aunque ha potenciado la economía y el marketing, también ha presentado retos, especialmente en áreas como tributación y jurisdicción. El e-commerce, además, es una herramienta poderosa para analizar el comportamiento del consumidor y personalizar estrategias de marketing, beneficiándose de tecnologías y la digitalización de procesos. Desde una perspectiva legal, necesita un marco especializado para garantizar la seguridad y derechos en las transacciones digitales. En cuanto a su clasificación, diversas plataformas actúan como marketplaces, respaldadas por economías de escala y efectos de red, con modelos variados desde B2B hasta C2C. En el contexto ecuatoriano, el e-commerce ha mostrado un crecimiento robusto, con la penetración de internet y la influencia de las redes sociales como catalizadores. Sin embargo, para aprovechar al máximo su potencial, las empresas deben centrarse en estrategias que maximicen el valor del cliente en un entorno digital.

Palabras clave:

E-commerce, digitalización, consumidor, estrategias.

 

ABSTRACT

The digital economy has redefined commerce, placing e-commerce at the forefront of this transformation. From its beginnings, rooted in simple electronic transactions, e-commerce has evolved to become an ecosystem that eliminates geographical and temporal barriers. Although it has empowered the economy and marketing, it has also presented challenges, especially in areas such as taxation and jurisdiction. E-commerce is also a powerful tool for analyzing consumer behavior and personalizing marketing strategies, benefiting from technologies and the digitalization of processes. From a legal perspective, it requires a specialized framework to ensure security and rights in digital transactions. Regarding its classification, various platforms act as marketplaces, supported by economies of scale and network effects, with varied models ranging from B2B to C2C. In the Ecuadorian context, e-commerce has shown robust growth, with internet penetration and the influence of social media acting as catalysts. However, to fully harness its potential, businesses must focus on strategies that maximize customer value in a digital environment.

Keywords:

E-commerce, digitalization, consumer, strategies.
Mystery Shopping, revelando a magia da Compra Misteriosa
Authors: Dimitrakaki Ioanna , Palomeque-Jaramillo Jean , Sousa-Barros Izabele
Published: February 2024

O presente artigo examina em profundidade a técnica de Mystery Shopping no contexto da pesquisa de mercado. Originada na década de 1940 como uma estratégia para avaliar a integridade do pessoal, esta metodologia se expandiu para além das avaliações presenciais, abrangendo interações digitais e telefônicas, bem como o comércio eletrônico. O estudo destaca como o Mystery Shopping oferece insights valiosos sobre a experiência do cliente em uma variedade de contextos, desde interações em lojas físicas até a eficiência de plataformas digitais e chatbots baseados em IA. Sua adaptabilidade e versatilidade são enfatizadas, demonstrando sua aplicabilidade em um amplo espectro de cenários e sua evolução no ritmo da economia digital. Além disso, são discutidas metodologias específicas e ferramentas associadas ao Mystery Shopping, sublinhando a importância de um planejamento e execução estratégicos. O artigo também aborda as implicações éticas e considerações práticas de sua implementação, fornecendo uma análise abrangente desta técnica essencial no campo contemporâneo da pesquisa de mercado.

Palavras-chave:

Avaliação da Experiência do Cliente, Técnicas de Pesquisa de Mercado, Inovação em Serviços ao Cliente, Tecnologia e Comércio Electrónico, Análise e Melhoria de Serviço.

 

ABSTRACT

This article provides an in-depth examination of the Mystery Shopping technique within the context of market research. Originating in the 1940s as a strategy to assess staff integrity, this methodology has expanded beyond in-person evaluations to include digital and telephone interactions, as well as e-commerce. The study highlights how Mystery Shopping offers valuable insights into customer experience across a variety of contexts, from interactions in physical stores to the efficiency of digital platforms and AI-based chatbots. Its adaptability and versatility are emphasized, demonstrating its applicability across a broad spectrum of scenarios and its evolution in pace with the digital economy. Additionally, specific methodologies and tools associated with Mystery Shopping are discussed, underlining the importance of strategic planning and execution. The article also addresses the ethical implications and practical considerations of its implementation, providing a comprehensive analysis of this essential technique in the contemporary field of market research.

Keywords:

Customer Experience Evaluation, Market Research Techniques, Customer Service Innovation, Technology and E-commerce, Service Analysis and Improvement.
Clima organizacional en empresas: conceptualización y variables para su evaluación
Authors: Del Toro-Prada José Javier , Fernández-Rodríguez Fernando Teófilo , Zayas-Batista Reol
Published: February 2024

La capacidad de las empresas para lograr mayores resultados está muy influida por el clima organizacional. Gestionar este componente implica previamente su adecuada evaluación. La conceptualización del clima organizacional, así como la identificación de las variables que lo conforman en función de identificar pautas para su evaluación, constituye el objetivo de este artículo. Los métodos teóricos utilizados fueron el análisis-síntesis y la inducción-deducción y el análisis de contenido y como método empírico la revisión documental. Se indagó en trabajos de los últimos cinco años (2019-2023), lo que permitió identificar rasgos que definen este concepto y las variables más recurrentes que se utilizan para su caracterización. Los resultados apuntan a la no existencia de consenso con relación a las características que definen el clima organizacional como concepto y ante la numerosa presencia de variables o dimensiones que hacen los investigadores estudiados, se sugiere concertar con los implicados y otros especialistas o expertos externos, aquellas que tengan un mayor impacto en el cumplimiento de la misión de las organizaciones y utilizar más de un instrumento, de tal forma que se pueda triangular metodológicamente la información como herramienta para la obtención de resultados más fiables, que no pueden descansar solo en una encuesta.

Palabras clave:

Clima organizacional, evaluación, variables, gestión organizacional.

 

ABSTRACT

The ability of companies to achieve greater results is greatly influenced by the organizational climate. Managing this component previously implies its adequate evaluation. The conceptualization of the organizational climate, as well as the identification of the variables that make it up in order to identify guidelines for its evaluation, constitutes the objective of this article. The theoretical methods used were analysis-synthesis and induction-deduction and content analysis and documentary review as an empirical method. Work from the last five years (2019-2023) was investigated, which made it possible to identify features that define this concept and the most recurrent variables used for its characterization. The results point to the non-existence of consensus in relation to the characteristics that define the organizational climate as a concept and given the numerous presence of variables or dimensions made by the researchers studied, it is suggested to agree with those involved and other specialists or external experts, those that have a greater impact on the fulfillment of the mission of the organizations and use more than one instrument, so that the information can be methodologically triangulated as a tool to obtain more reliable results, which cannot rely solely on a survey.

Keywords:

Organizational climate, evaluation, variables, organizational management.