bluuebunny/crossref_metadata_2025 huggingface dataset:
A Review on Foreign Language Speaking Anxiety in L2 Learning
Authors: Peng Jiahui
Published: January 2025

In order to understand the current situation, the course of development, and the difficulties related to foreign language speaking anxiety (FLSA) in the context of second language acquisition, this review attempts to compile and evaluate relevant research in the field. The keywords "foreign language anxiety(FLA)" and "speaking anxiety" were used to search Google Scholar, CNKI, and other databases, and 15 documentsincluding journal articles and monographswere found for the literature review. The study's conclusions show that a wide range of factors affect how anxious people are when speaking English. For instance, it has been determined that rivalry in learning a foreign language has a major role in the development of anxiety. Similarly, insufficient vocabulary and mispronunciation have been identified as key contributors to speaking anxiety. Additionally, a lack of intrinsic motivation has been linked to increased anxiety, while the pursuit of perfection and fear of making mistakes have been shown to intensify anxiety. In conclusion, the existing research on FLSA in second language acquisition has yielded valuable insights. However, there is a need for a more comprehensive approach that integrates the practical realities of current foreign language teaching with a series of strategic recommendations aimed at effectively alleviating FLSA.
Analysis of Director Wong Kar Wai's Personal Style and Movie Characteristics--Taking 2046 and Chungking Express as Examples
Authors: Ning Ke
Published: January 2025

Wong Kar-wai is one of the few Hong Kong Chinese directors known in the West. His films not only hold an important position in the Chinese film industry but have also attracted a great deal of attention in the international film industry. His films often display themes of search and loss, memory and forgetfulness, adding his unique nostalgic elements while expressing social issues. In his films, Hong Kong and the movie are one and the same. Several of Wong's classic films contain his memories of Hong Kong, and through his use of space and time elements, he shows the Hong Kong of his memories. Wong's choice of music and costumes in his films has also helped him to shape the atmosphere of his films, distinctly representing the various styles and cultural influences in Chinese cinema. Director Wong's unique personal style and the characteristics of his films are worth analyzing and researching. This paper uses the method of literature review to study the characteristics of director Wong Kar-wai's films. This paper will analyze Wong Kar-wai's personal style and film characteristics through the space and time in his films, especially the nostalgia that exists in time. Thus, it will provide new perspectives for a deeper understanding of Wong's artistic contributions, and it will also enable a more in-depth understanding of Wong Kar-wai's cinematic world.
Artistic Characteristics of the Songs of the Northeast Anti-Japanese United Army and Contemporary Cultural Communication
Authors: Zhang Le
Published: January 2025

General Secretary Xi Jinping has emphasized the need to continuously enhance the nations cultural soft power and the global influence of Chinese culture, urging more proactive efforts to disseminate traditional Chinese culture and showcase the image of China. Cultural soft power is an important metric for evaluating the competitiveness of a region, and music is one of the key ways to enhance cultural soft power. This paper will examine the artistic characteristics of the songs of the Northeast Anti-Japanese United Army and explore their cultural dissemination in contemporary society.
Musical Analysis of Chopin's Introduction and Variations on a German Air
Authors: Meng Zihui
Published: January 2025

This paper offers a detailed analysis of Frdric Chopins Introduction and Variations on a German Air, examining both its musical structure and the challenges it presents to performers. The work is explored in terms of its historical context, compositional style, and its place within Chopins broader repertoire. Key elements such as melody, harmony, rhythm, form, texture, dynamics, and timbre are analyzed to understand how they interact to create the pieces expressive depth. Special attention is given to the technical demands required for a successful performance, particularly the intricate ornamentation, polyphonic textures, and subtle phrasing. These aspects of the work require advanced technique and a deep interpretative understanding, presenting significant challenges for performers. The analysis highlights how Chopins use of ornamentation and complex counterpoint, along with his distinctive stylistic choices, make the Introduction and Variations a highly expressive yet technically demanding composition. The paper ultimately provides a deeper understanding of the musical and interpretative complexity inherent in this masterpiece, shedding light on both its artistic significance and performance intricacies.
A Study of Using Visual Arts in Music Classroom
Authors: Lou Siyuan
Published: January 2025

This study explored the integration of visual arts elements into music education and its impact on students' musical understanding, creativity, and artistic literacy. The study used a mixed-methods approach that included classroom observations, analysis of student work, and interviews to explore interdisciplinary arts education practices. Findings highlight several key benefits of this interdisciplinary approach: enhancing conceptual understanding through music visualization, increasing student engagement, fostering creativity, supporting diverse learning needs, and making meaningful interdisciplinary connections. Students' ability to visually present musical concepts, to create art across the senses, and to solve problems were all enhanced. In addition, the study explored the potential for integrated instructional design that incorporates art museum and concert hall experiences. While acknowledging the challenges of implementation, the study highlights the great potential of this approach to enrich students' learning experiences and promote a more holistic understanding of the arts. This study contributes to the growing body of knowledge supporting interdisciplinary approaches to arts education and suggests areas for future research, including long-term implications for artistic development, cognitive skills, and overall academic achievement.
A Review on the Application and Effects of Songs in Foreign Language Vocabulary Learning
Authors: Li Linge , Zhang Jialing
Published: January 2025

This essay investigates the use of songs and their impact on acquiring vocabulary in other languages. As a universal cognitive trait, music has been used into language instruction strategies more and more. Songs are utilised to improve focus, make learning more fun, and help with memorisation. According to the dual coding theory, memory is improved when verbal and nonverbal informationlike words and musicare processed simultaneously. According to studies, songs can help students acquire vocabulary by offering thematic context and rhythmic repetition, which facilitates memorisation. However, a number of variables, like student age and melody familiarity, affect how effective a song is. According to certain research, songsespecially those with unusual melodiesmay not have a noticeable impact on students or even divert them. Future studies must to take into account the learners' ages as well as the particular circumstances in which songs work best. The study comes to the conclusion that, when paired with other techniques, songs can be an effective instrument for teaching vocabulary in foreign languages.
The Prosocial Tendency of Athletes in Different Sports Training Items to Cope with Social Exclusion
Authors: Xu Jincheng
Published: January 2025

Prosocial tendencies are closely related to athletes performance in sports involving cooperation and competition. Previous experiments have shown that individuals who experience neglect-type social rejection in group living exhibit altruistic prosocial behaviors. This experiment will employ Cyberball as a manipulation of social exclusion interventions. This paper mainly discusses the degree of altruistic prosocial behavior when subjects are socially excluded. In addition, previous studies have shown differences in personality traits between individual athletes and group athletes, and found that group athletes exhibit more social traits than individual athletes.The purpose of this study is to investigate whether group athletes will show more altruistic prosocial tendencies than individual athletes and non-athletes when encountering social rejection, and how the group athletes, individual athletes and non-athletes react differently when encountering social rejection. This study provides a basis for future exploration of how to improve athletes' anti-rejection ability and prosocial behavior through psychological intervention, which has far-reaching implications for optimizing team cooperation and improving competitive performance.
Analysis of the Popular Trends in Movie Commentary Videos
Authors: Fu Xinyi
Published: January 2025

With the continuous advancement of network technology and the widespread use of mobile devices such as smartphones, short video formats have become increasingly popular, providing a wide range of channels and audience base for the dissemination of movie commentary videos. How to increase the likes of a video is a question that movie commentary video bloggers need to consider. This study studies the content characteristics of comedy film commentary videos and suspense film commentary videos on the Tiktok platform. Research has shown that compared to videos that are too long or too short, movie commentary videos of appropriate length are more likely to be popular among audiences; The relationship between the number of tags and the number of likes varies depending on the content type. The research conclusion can help movie commentary video creators optimize their videos, improve creative efficiency, and provide new ideas for the development of short video platforms.
Advances in HPV vaccines: current progress and future directions
Authors: Duan Hongyu , Peng Jinghao , Xu Aili
Published: January 2025

Human papillomavirus (HPV) is a significant contributor to cervical cancer and other malignancies, particularly in regions with limited access to healthcare. Globally, three licensed prophylactic vaccines, Cervarix, Gardasil4, and Gardasil9, have achieved significant success in preventing HPV infections and decreasing the prevalence of HPV-related illnesses, including cervical cancer. These vaccines play a crucial role in public health efforts by targeting high-risk HPV types. Therapeutic vaccines are intended to activate immune response and offer a potential method to eradicate persistent infections by targeting oncoproteins E6 and E7, which are implicated in the occurance of HPV-associated tumors. In the following research, we deliver an in-depth description of the categorization, mechanisms, and trial outcomes of both prophylactic and therapeutic HPV vaccines, highlighting the successes and limitations of current approaches. By evaluating recent advancements, this review aims to inspire innovative strategies to improve the ability of HPV vaccines to produce the desired results in the contexts of both prevention and treatment.
Integration Strategies of Shipping Enterprises under Environmental Regulations from Perspective of Resource-Based View
Authors: Zheng Shuobin
Published: January 2025

Against the backdrop of increasingly stringent global climate change and environmental protection requirements, shipping enterprises, as a vital component of global trade, face significant pressure from environmental regulations. This paper analyzes the impact of environmental regulations on the integration strategies of shipping enterprises and their underlying mechanisms from the perspective of the Resource-Based View (RBV). As representatives of high carbon emission industries, shipping enterprises must integrate internal and external resources based on their unique characteristics to address the growing stringency of global environmental policies. This study reveals that the formulation of environmental strategies for shipping enterprises is driven by both environmental regulations and resource integration, emphasizing the critical role of integrating technological resources, fleet size, external collaboration, and financial resources in responding to environmental regulations. Based on case analysis, this paper further elucidates the pathways through which shipping enterprises can achieve long-term competitive advantages via green technological innovation and strategic cooperation, exploring how companies can optimize resource allocation under environmental regulations to reduce operational costs and carbon emissions. Finally, this paper summarizes the practical application value of integration strategies for shipping enterprises and offers suggestions for future research.
Shanghai Pension Industry -- A New Engine of Economic Domestic Demand Growth
Authors: Huang Shiya , Kim Yongwook
Published: January 2025

With the growing aging population in Shanghai, ensuring that the elderly "have something to rely on and enjoy" has become a pressing issue. Concurrently, Shanghai's economic growth has slowed in recent years due to the impact of the COVID-19 pandemic and China's economic transition to a "new normal," leading to a decline in economic vitality. This paper explores whether reform and innovation in the elderly care industry can stimulate domestic demand and drive economic development in Shanghai. Using a combination of qualitative and quantitative research methods, including a questionnaire survey, the study analyzes awareness of pension financial products, government policy support, and innovation in the elderly care sector. Findings indicate that despite Shanghai's advantages in population quality and standard of living, there is a lack of awareness among the elderly regarding pension financial products and room for improvement in government support and industry innovation. The paper suggests that enhancing understanding of pension products, improving government policies, and fostering innovation in the elderly care industry could effectively stimulate Shanghai's economic potential. These measures could provide a reference for developing the elderly care industry in Shanghai and across China, offering a new approach to addressing aging challenges and promoting sustainable economic growth.
The Impact of Fintech Innovation on Investor Behavior from the Perspective of Behavioral Finance
Authors: Zhang Ruifeng
Published: January 2025

The rapid development of fintech over the past decade has dramatically changed global financial markets and profoundly influenced investor behavior. This paper examines the impact of fintech innovation, particularly robo-advisors, blockchain technology, and social trading platforms, on investor behavior through the lens of behavioral finance. By reviewing the existing literature, this paper explores how these techniques affect decision-making processes, market efficiency, and investor biases such as overconfidence, loss aversion, and herding behavior. The study found that through algorithms and automated investment management, robo-advisors can mitigate certain behavioral biases, but can also introduce new challenges, such as over-dependence. The inherently volatile and decentralized nature of blockchain technology and cryptocurrencies magnifies speculation and introduces new biases. Social trading platforms, while democratizing access to financial markets, have exacerbated herding behavior and short-term speculation. The study identifies gaps in current research, including the need for long-term impact studies and ethical considerations, and suggests directions for future research, such as exploring new behavioral biases and improving regulatory frameworks. Overall, fintech innovation offers great potential for improving market efficiency and financial inclusion, but it also presents new challenges that require ongoing investigation and adaptation strategies.
Apple's Business Operations and Marketing Strategies: A Comparative Study with Huawei
Authors: Tang Junjie
Published: January 2025

This study focuses on the comparison of business operation and marketing strategies between Apple and Huawei, aiming at in-depth analysis of their competitive situation and strategic differences in the global market. First, it Outlines the comprehensive strength of Apple as a global technology giant, emphasizing its leading position in innovative technology, high-end product design and ecosystem construction. At the same time, it briefly introduces the rapid development and achievements of Huawei, in the fields of communication equipment, smart phones and cloud computing. Then, it discusses Apple's business operation model in detail, including its unique hardware and software integration sales strategy, rich virtual service provision, strong platform and ecosystem operation capabilities, and continuous innovation and technology research and development investment. Together, these have underpinned Apple's strong performance and high profits in the global market. In terms of marketing strategy, Apple has successfully created high-end brand image and loyalty through precise product positioning, high-end pricing strategy, strict channel control and innovative advertising. Further, this study compares and analyzes the main differences between Apple and Huawei, including market positioning, technological innovation path, globalization strategy implementation, etc., and reveals the different emphases and advantages of the two in competition. Finally, the conclusion summarizes the main differences between Apple and Huawei in business operation and marketing strategies, emphasizes their respective advantages and challenges, and provides valuable reference and enlightenment for enterprises in related industries.
A Comprehensive Review and Analysis of FinTech Research
Authors: Aming Mabi , Liu Ruirui , Wang Yuchen , Li Zixin
Published: January 2025

FinTech has transformed the business models of traditional financial industries. However, current research mainly focuses on specific areas of financial technology, lacking a systematic analysis of the overall development of the FinTech industry. To understand this development, this study reviews recent literature on FinTech, summarizing scholars viewpoints. The paper examines relevant literature from SSCI core collection international journals between 2018 and March 2021, categorizing it into six main areas: Technology, Services, Innovation, Usage Intention, Regulation, and Financial Inclusion. Subsequently, it analyses the status and development trends of FinTech in different fields, summarizing its impacts and roles in modern economic society. Additionally, the paper highlights the research focus of Chinese scholars and explores their different emphases in these six areas. Finally, the paper presents future research prospects for FinTech, aiming to provide reference suggestions and research directions for scholars.
Lay's Response to Health Trends: Adapting to Changing Consumer Preferences
Authors: Ty Grant C
Published: January 2025

In recent years, the global snack food market has experienced significant changes due to increasing consumer health awareness. To maintain its position as a leading potato chip brand, Lay's needs to adjust its product mix and marketing strategies to meet the growing demand for healthier options.The study analyze how Lay's has addressed these challenges by developing a product range that is lower in fat and sodium, reformulating existing products to enhance their nutritional appeal, and rebranding itself with a more health-promoting image. The essay also examines how Lay's balances between offering healthy and indulgent snack lines and explores the opportunities available to Lay's in the expanding health snacks market. A mixed-method approach, including market trend analysis, consumer surveys, and case study comparisons, has been used to understand Lay's strategic responses to evolving consumer preferences.The analysis looks into sociocultural issues and changing consumption patterns, including organic and vegetarian movements, and assesses Lay's development approach. In addition, the essay seeks to understand Lay's ability to grow further in times of competitive pressures and high levels of consumer skepticism with the support of modern technologies and corporate social responsibility. The research focuses on the role of sustainability and innovation in sustaining and strengthening Lay's position in the international snacking market. With the help of shifting its focus to the current consumer trends, Lay's is working towards a more competitive stance within the market.The findings indicate that Lay's strategic emphasis on product innovation has significantly enhanced its market position and consumer appeal.
Analyzing Pandora's Marketing Strategies and Business Management Model Using SWOT Analysis
Authors: Liu Xiaoying
Published: January 2025

Pandora, a renowned global jewelry brand, has captured the hearts of consumers with its unique and stylish designs. This comprehensive study delves into the application of the SWOT model to analyze Pandora's strategic positioning in the competitive landscape of the jewelry industry. By examining its marketing strategies and business management models, the study uncovers the brand's core strengths, such as its strong brand recognition and extensive global presence, which have contributed to its success in the market. However, the study also identifies several weaknesses that Pandora must address. These include a certain degree of market dependency, particularly in regions where it has a strong foothold, and challenges within its supply chain that could potentially disrupt operations. These vulnerabilities highlight the need for strategic diversification and supply chain resilience. In conclusion, by leveraging its strengths and addressing its weaknesses, while capitalizing on the opportunities presented by emerging markets and digital advancements, Pandora can bolster its market position and achieve sustained growth. The strategic insights provided by the SWOT analysis serve as a roadmap for Pandora to navigate the complexities of the global jewelry market and secure its future success. However, the study also identifies several weaknesses that Pandora must address. These include a certain degree of market dependency, particularly in regions where it has a strong foothold, and challenges within its supply chain that could potentially disrupt operations. These vulnerabilities highlight the need for strategic diversification and supply chain resilience.
The Study of Impact of the Development of the Small-Ball Era in the NBA on Traditional Center Position
Authors: Zhou Xingyan
Published: January 2025

In around 2015, players like Stephen Curry and Damian Lillard really do change the league and change the way everybody treat the game. Their extraordinary three-point abilities push the league to gradually become smaller and to some extent change the role of the modern center compared to the traditional one. Overall, this essay is mean to help team and individual players to get advantage from the Small-Ball Era, and this study is going to go through the data from the previous years before the 2015 and also data from recent years from the official NBA Stat website and compare the difference happened between traditional center and modern center, then give suggestions to help players improve their ability within this context and make them more competitive logically. Overall, it was easy to find that the three-point attempts and field goal percentage were both increased with slight decrease in their overall defensive data, but their perimeter defense abilities have dramatically improved compared to traditional centers. Some centers also develop the ability to pass the ball, which provide good spacing on the court. Centers need time to improve their three points abilities and court viewing to create score opportunities, and teams need to base on their current situation to draft players.
The Influence of Social Media Sentiment on Investor Behavior: A Case Study of the GameStop Short Squeeze and Behavioral Economic Insights
Authors: Yuan Yiye
Published: January 2025

A short squeeze on GameStop caused its stock price to soar in early 2021, but it was actually coordinated by a group of retail investors from the Reddit community WallStreetBets, who caused a disruption to the stock market. This study uses a behavioral economics lens to investigate how investor behavior is affected by sentiment expressed on social media. We examine the shortcomings of conventional financial theories and discover that theories based on behavioral economics provide a more compelling explanation for investors' illogical actions and sentimental choices. By drawing comparisons between the business models of social media-based shops like PDD and Temu and the collective action of retail investors on social media, the article also emphasizes the significance of social media platforms in driving collective investor activities and altering market dynamics. On this basis, we conclude with recommendations for retail investors, institutional investors and regulators respectively to adapt the impact of social media on financial markets.
SWOT Analysis of Game Science Company
Authors: Yun Tao
Published: January 2025

Recently, a game titled Black Myth: Wukong has garnered significant global attention, achieving the highest number of simultaneous players on Steam shortly after its release. This surge in popularity has led to increased interest in Game Science, the company behind the game. This paper conducts a comprehensive SWOT analysis of Game Science, focusing on the reasons behind the tremendous success of Black Myth: Wukong in both the Chinese and international markets. It explores the companys strengths in technology and team experience, emphasizing its successful integration of traditional Chinese culture into game design. By innovatively adapting the classic Chinese novel Journey to the West, Game Science has gained wide cultural recognition domestically and considerable attention in international markets. However, the company also faces weaknesses such as financial constraints and reliance on a single product. This paper discusses opportunities arising from the growing popularity of Chinese cultural elements and government support for the cultural and creative industries. Additionally, it addresses challenges such as employee turnover, recruitment by competitors, and risks associated with equity sales that threaten the companys future development. The aim is to delve into Game Sciences current industry position and prospects in the global gaming market through SWOT analysis.
Research on the Theoretical Framework and Practical Path of Enterprise Entrepreneurship in the Context of Entrepreneurial Ecosystem
Authors: Cao Yixuan
Published: January 2025

The creation of entrepreneurial ecosystem situation is the basic guarantee for the reform and development of enterprise entrepreneurship under the new economic and social form. Based on the literature review method, this paper systematically combs the research origin and theoretical evolution of the entrepreneurial ecosystem, discusses the interaction and synergistic interaction of the entrepreneurial dimension in the context of the entrepreneurial ecosystem from the theoretical level, and explores the internal path of the development of entrepreneurial practice. On the basis of in-depth comparative analysis and inductive research on the policy leading mechanism, financial support mechanism, innovation driving mechanism, intermediary service mechanism and resource interaction mechanism of the entrepreneurial ecosystem, it further clarifies the constituent elements of enterprise entrepreneurship and analyzes the typical types of enterprise entrepreneurship. The research holds that enterprise entrepreneurship is the core of the entrepreneurial ecosystem, and an entrepreneurial environment that integrates and co-develops can be created based on the entrepreneurial integration alliance of industry, university and research, the development of multiple entrepreneurial subjects developed by intermediary service agencies, and the broad entrepreneurial elements of entrepreneurial policies and government responsibilities, so as to build an interrelated and interdependent entrepreneurial ecosystem and further promote the sustainable and healthy development of enterprise entrepreneurship.
The Impact of Loss Aversion on Decision-Making in Marketing and Financial Markets
Authors: Peng Kedi
Published: January 2025

The understanding of human decision-making serves as a fundamental aspect of behavioral finance, where psychological biases frequently result in deviations from rational choices. One prominent bias is loss aversion, which refers to the tendency of individuals to prefer avoiding losses over acquiring equivalent gains, showing a stronger reaction to losses than to gains of the same magnitude. The paper investigates the impact of loss aversion on decision-making processes in two key areas: marketing and financial markets. In the context of marketing, loss aversion drives consumer behavior, notably in the increased likelihood of impulsive purchases during promotional sales, where the perceived loss of missing out on a discount outweighs the actual cost savings. In financial markets, loss aversion manifests itself as the disposition effect, whereby investors prematurely sell appreciated assets while holding on to losing investments in the hope of recouping their losses. The universal role of loss aversion is emphasized by analyzing marketing strategies and historical financial crises. In addition, it explores coping strategies to mitigate its negative effects, including altering perceptions of outcomes through cognitive restructuring, adopting a long-term investment perspective, and managing emotional biases to improve decision-making. This shows that although loss aversion is a strong psychological phenomenon, it can be effectively managed to improve decision-making and investment outcomes.
Research on the Evolution of Utility Maximization in Financial Mathematics
Authors: Ye Junnan
Published: January 2025

This paper analyzes utility maximization and its growth in financial mathematics using theoretical theory and application. More emphasis will be on earlier utility theory developments, notably by Oskar Morgenstern and John von Neumann. Besides this, it analyzes the many utility functions that encompass quadratic, exponential, power, and logarithmic functions, all of which depict varying degrees of risk aversion. Apart from this, it shall also consider the aspects of the maximization of temporal utility, which refers to the process by which an individual makes decisions as to what to consume and invest in at a given time. The theories of utility maximization will be discussed in regard to risk management, insurance, and finance. This evaluation is going to consider the currently available solutions like probability hedges and behavioural portfolios. According to discussions concerning prospects for the future, reflecting on a more significant number of behavioural characteristics in the new theories of utility maximization is appropriate in light of the inherent flexibility of numerous market constraints and pressures within the external economy system.
A Comparative Study of ARIMA and ETS Models for Time Series Forecasting
Authors: Gao Yijun
Published: January 2025

The primary focus of this investigation is the ARIMA and ETS models, which are examples of prominent time series forecasting methods. The efficacy of these solutions should be evaluated by comparing them to seasonal datasets. ARIMA models are more predictive of financial outcomes when working with time series data that lacks seasonal patterns, as opposed to data that contains seasonal patterns, which typically include linear patterns and changing conditions. This is due to the fact that seasonal patterns are more predictive of the future. The stock values of Google and the number of visits from Australia are the most reliable indicators. ETS is an effective instrument for simulating powerful seasonal trends because it provides more accurate estimates for data that can be broken down into regular seasonal cycles. The results of this study emphasise the challenges associated with the production of long-term forecasts by demonstrating that both methodologies increase the level of uncertainty when applied to projections over time. The findings are specifically tailored to the unique characteristics of time series data, and it is recommended that a forecasting model be implemented in response. ETS surpasses ARIMA in analysing data containing seasonal trends, since ARIMA neglects to account for these patterns. This study also proposes to investigate hybrid models that include the benefits of both ARIMA and ETS.
The Significance and Contributions of Startups Driving Economic Growth
Authors: Rong Yuwei
Published: January 2025

Entrepreneurship is a driving force behind economic growth, innovation, and prosperity. Entrepreneurs sow ideas and grow them into profitable companies that boost local economies, provide employment, and add to GDP and tax receipts. However, there are several challenges for trailblazers in this area, including restricted funding availability and regulatory hurdles. Despite these difficulties, becoming an entrepreneur has several advantages, including encouraging self-reliance, inventiveness, and financial success. Recognizing the critical role that entrepreneurs play in creating a thriving economy, governments, business incubators, and educational initiatives work to encourage entrepreneurs in order to cultivate an inventive culture. This article will address the importance and contributions made by startups and entrepreneurs from several angles, demonstrating their indispensable role in the economy and motivating them to make greater contributions to society and the economy.
Analysis of Marketing Strategy of ZHI BEN Based on 4P Marketing Theory
Authors: Zhang Yufei
Published: January 2025

In terms of product, price, channel and promotion strategies, the brand skillfully integrates 4P theory to meet consumer needs and achieve sustainable development. At the product level, nature and safety emphasize the close connection with consumer skin health; the price strategy realizes the balance between market positioning and value delivery based on product quality and consumer payment ability. In terms of sales channels, the diversified layout of online and offline, so as to efficiently reach different consumer groups. In terms of promotion, the brand has developed personalized and socially responsible marketing information through accurate market research to strengthen the interaction with consumers and build a good brand image. The research further points out that the brand marketing strategy not only shows obvious advantages in the skin care market, but also focuses on consumer experience and social responsibility to help to enhance the corporate reputation and promote the healthy development of the industry ecology. The conclusion part emphasizes that the successful practice of the brand provides a useful reference for the marketing innovation of the domestic and even global skin care industry, and has important theoretical and practical value for how to build a unique and effective brand strategy according to the 4P theory in the competitive market.
An Analysis of Luxury Brands in the UK Market to Increase Brand Value Through Social Media Marketing
Authors: Xu Jiawei
Published: January 2025

Given the rapid expansion and widespread impact of social media, luxury businesses have progressively acknowledged the imperative to use these platforms to augment their brand equity and engage younger, technologically proficient consumers. This study analyses the strategies utilized by luxury brands in social media marketing in the UK, assessing their efficacy in influencing consumer perceptions and purchase intentions. This study analyses the social media marketing tactics of prominent luxury companies by reviewing relevant literature and case studies, focusing on the use of unique content, celebrity endorsements, and interactive campaigns on platforms such as Instagram and TikTok. These platforms were chosen due to their substantial user base among the adolescent demographic, which is highly engaged and essential in the luxury sector. Furthermore, it assesses the effectiveness of these strategies in conjunction with consumer feedback, demonstrating that luxury brands can effectively engage a diverse audience and significantly increase brand value by implementing innovative and targeted social media strategies. The findings suggest that social media marketing is essential for the development of brand loyalty and the enhancement of brand equity, rendering it a critical component of contemporary luxury brand management in the digital era.
The Inter-market Linkage Effect of Carbon Emission Market in China with the Practical Example of Hubei Carbon Market
Authors: Leng Jingyu
Published: January 2025

As a market-oriented means of building China 's current carbon emission market to control carbon emissions, its fluctuations are closely related to the energy industry. With the gradual improvement of the carbon trading system, carbon emissions trading has begun to play a role in transmission and form linkages with various markets. This paper selects the data of Hubei Carbon Emissions Trading Center within 9 years and 10 industry indexes. The wavelet analysis method sensitive to the time and frequency characteristics of data is used to discuss the inter-market linkage with insufficient development. The inter-market linkage effect in the short and medium term is specified, and the timeliness and heterogeneity of the linkage effect between markets are found.
Integrated Strategy: Audit Model of Corporation Social Responsibilities Implementation in Fashion Enterprises
Authors: Liu Qianyi
Published: January 2025

In the fiercely competitive market environment, the implementation and promotion of Corporate Social Responsibility (CSR) in the fashion industry are particularly necessary. In this process, companies may overlook major issues, including the integrity of the responsibility system, the uniformity of audit standards, the reliability of third-party audits, etc. The CSR audit model proposed by this paper combines Carroll's pyramid and ISO standards to provide guiding suggestions for enterprises in CSR from three levels, including economic responsibilities, legal responsibilities, and ethical responsibilities. The considered standard for economic responsibilities is ISO 9001, which corresponds to legal responsibilities, ISO 14001, which corresponds to ethical responsibilities, ISO 30415, ISO 14064-1, and ISO 45001. Based on the multi-dimensional audit mechanism, fashion companies need to include comprehensive planning, multi-faceted practices, reliable auditing systems, and external communication while conducting CSR. As the framework and disclosure of CSR become more institutionalized and comprehensive, companies can develop multi-faceted feedback mechanisms to obtain more external information.
Empirical Analysis of Lookback Window Optimization in Pairs Trading Using Fast Fourier Transform
Authors: Liu Kefei
Published: January 2025

This study introduces a novel approach for optimizing the lookback window in pairs trading using Fast Fourier Transform (FFT). We validate this approach by applying it to copper futures (CU) on the Shanghai Futures Exchange and silicon iron futures (SF) on the Zhengzhou Commodity Exchange. The prices of CU and SF exhibit non-stationary yet cointegrated dynamics over the study period, making the time series suitable for testing. Through frequency domain analysis, FFT identifies the dominant periodic component within the price ratio of two assets, which serves as a reference point for window selection. Backtesting on various lookback windows demonstrates that those centered around the FFT-extracted cycle yield superior performance, effectively aligning trading windows with the natural periodicity of asset ratios. Our experiment confirms that FFT-based period extraction provides a suitable basis for selecting lookback windows, enhancing signal accuracy in cointegration-based pairs trading strategies. This methodology contributes a new perspective to pairs trading, leveraging frequency domain insights to advance window selection in cointegration-based frameworks.
The Impact of the Digital Economy on Household Finance: A Mechanism Analysis Based on the Baumol-Tobin Model
Authors: Wei Yiming
Published: January 2025

With the development of the digital economy and the emergence of digital financial products, some traditional theories of monetary demand face challenges in explaining current financial environments. Emerging digital financial tools and models within the digital economy have effectively alleviated traditional conflicts, impacting financial products, consumer behavior, corporate marketing strategies, and government policies on a wide scale. Regarding financial products, new digital financial products continually challenge traditional ones, while simultaneously creating new opportunities. Consumer behavior has also shifted, with lower psychological barriers leading to impulsive consumption and decreased savings rates. In response, companies should leverage this trend by enhancing corporate efficiency through data-driven precision marketing and by utilizing various digital financial products to support financing, thereby creating better investment opportunities and improving profitability. At the same time, governments face challenges such as data misuse by corporations, leading to discriminatory pricing, and insufficient regulation of emerging financial products, resulting in financial risks. To address these issues, governments should adopt measures such as strengthening data protection legislation, drawing on international financial regulatory frameworks, and improving credit systems to respond to these challenges actively, achieving a win-win for economic and social benefits.
Investor Sentiment and Stock Market Performance in the Big Data Environment
Authors: Wang Zhihan
Published: January 2025

This study investigates the influence of social media sentiment on stock market performance by analyzing investor comments on the Snowball platform for Yunnan Baiyao (00538.SZ) and CICC (601995.SH) (China International Capital Corporation) between July and September 2024. Using web-scraping technology and sentiment analysis, the research categorizes comments into positive, neutral, or negative, applying regression models to investigate the relationship between the number of posts reflecting investor sentiment and stock trading performance, while controlling for variables such as company assets, P/E ratio, and market turnover rate. The results reveal that both positive and negative sentiments significantly affect stock trading behavior, with negative sentiment having a stronger impact. Additionally, company size and market fundamentals consistently influence trading volume and turnover rate. The study concludes by recommending that investors rely more on fundamental analysis rather than short-term sentiment fluctuations to achieve long-term stability in their investments.
The Impact of Digital Inclusive Finance on Urban Carbon Emission Efficiency: Evidence from China
Authors: Liao Lewei , Wang Zhihao
Published: January 2025

This research explores the role of digital inclusive finance in improving urban carbon emission efficiency, based on data from 282 prefecture-level cities in China and using a fixed-effects model. The analysis shows that digital finance positively impacts carbon efficiency, with significant regional differences. The effect is more pronounced in the eastern region, attributed to its advanced development level. Among the various aspects of digital finance, broader accessibility exerts a stronger influence on carbon efficiency than service diversification. Furthermore, digital finance drives green technological innovation, which further enhances urban carbon efficiency. The study emphasizes the importance of increasing access to digital finance in less developed areas and leveraging financial platforms to encourage green innovation, contributing to sustainable urban development and carbon reduction.
Research on the Impact of China's Green Credit Policy on the ESG Level of Enterprises
Authors: Lei Zhongqi
Published: January 2025

This paper explores the impact of green credit policies on the environmental, social, and governance (ESG) performance of A-share listed companies in China through empirical analysis, with a particular focus on their effects on highly polluting industries. Based on data from A-share listed companies in China between 2010 and 2020, a multi-period difference-in-differences model was employed to analyze the differentiated effects of green credit policies across different regions and industries. The study found that green credit significantly improved companies' ESG ratings, especially in highly polluting industries, where its positive incentive effects were more pronounced. Robustness tests further confirmed the reliability of the research conclusions. As an important tool for guiding companies towards environmental transformation, green credit policies should be strengthened to promote corporate environmental technology upgrades. At the same time, the ESG rating system should be improved by establishing unified standards to enhance the objectivity and consistency of rating results.
Research on the Impact of Equity Structure of A-share Listed Companies on Corporate Financing Constraints, 2010-2023
Authors: Shao Boyang
Published: January 2025

"Difficult and expensive financing" has been one of the problems plaguing the development of enterprises at home and abroad, this paper is based on the data of A-share listed companies in 2010-2023 will be the equity structure as a corporate perspective factors on the impact of financing constraints, according to the existing literature using the regression model to reach the conclusion of empirical analyses, Through empirical analysis, the study concludes that an increase in equity concentration and management shareholding ratio mitigates the impact of equity structure on financing constraints. Specifically, it is found that non-state-owned enterprises exhibit a higher degree of equity concentration and management shareholding ratio compared to state-owned enterprises. However, state-owned enterprises experience a more significant reduction in financing constraints. Therefore, this paper based on the conclusion of the analysis puts forward suggestions, enterprises in the financing process, not only need to pay attention to the external environment of the enterprise, but also need to make appropriate adjustments to the content of the enterprise shareholding structure, improve the management's shareholding of the management of the equity incentives to stimulate the management to try to work to alleviate the financing constraints. At the same time, when the equity system is higher, it is conducive to the stability of the enterprise, and can better cope with the financing constraints and other problems.