bluuebunny/crossref_metadata_2025 huggingface dataset:
Company Bankruptcy Prediction -Focus on Liability and Working Capital Analysis
Authors: Zhang Shiyu
Published: September 2023

Company bankruptcy is a way of corporate restructuring, and bankruptcy prediction on various data of the enterprise in advance can avoid greater losses. The topic of this article also revolves around corporate bankruptcy predictions. This paper focuses on the screening of financial indicators related to corporate bankruptcy predictions, with a focus on the analysis of highly correlated data. In this work, SPSS is first used to screen the company's financial operation index data, and then focus on the data related to liabilities and working capital to carry out the company's bankruptcy prediction analysis, and it is concluded that these two indicators have a high impact on the company's operation and bankruptcy prediction. Its significance is that it has certain reference value for the subsequent decision-making of enterprises.
The Analysis of Current Chinese Non-Performing Assets and Lessons and Insights Learned from Experiences of Foreign Banks' Non-Performing Assets
Authors: Ouyang Yuli
Published: September 2023

In China's banking industry, the problem of non-performing assets has a long history and a large scale. It has become a major obstacle to the development of our national economy. If the problem is not resolved, it will become more and more severe and may even lead to a financial crisis. Thus, learning from foreign experience to solve the NA of Chinese commercial banks as soon as possible is crucial to fundamentally solving financial risks. This paper analyze the current situation of NA in Chinese banks caused by national industrial policy adjustment, use of monetary funds and severe flaws in the money-operating banks' management systems. From the successful experience of foreign banks in resolving NA, Chinese banks can diversify and utilize multiple disposal methods, with the support of government, in order to overcome the challenges of NA.
Research on Chain Store Operations and Financing Problems of the Self-service KTV in China
Authors: Jin Hengxu
Published: September 2023

At present, the development of various industries is characterized by branding. Through standardized management, they can develop rapidly in cities, regions, and even countries, occupying a huge share of the local market. For example, Chayanyuese, a tea brand in Changsha, China, has won the favor of consumers with its fresh and classic brand image, Chinese-styled concept of brand culture, and high-quality service. Examples of success due to standardized management also include Luckin Coffee, Haidilao Hot pot, and other brands in China. Therefore, in this context, the future development and business model of KTV should also be changed accordingly to cope with the KTV market in the post-epidemic era. Based on the literature review, this paper studies the chain store operations and financing problems of the self-service KTV in China from the perspective of supply chain finance. The results show that the operation of the self-service KTV in China faces many problems, among which the lack of a large amount of funds is the main problem. To solve this problem, supply chain financing, which makes a continuous acquisition of high-quality assets and has a low financing risk, can be an appropriate financing method.
Analysis of the Vision Statement Presented in the Pocari Sweat Video Advertisement
Authors: Peng Jingjing
Published: September 2023

The magnificence and novelty of the Pocari Sweat advertisements in recent years and the fact that its brand has become well-known in Asia are due to the marketing techniques used by the company here. At the same time, the recurring elements in these commercials symbolize the characteristics of the company. This research would explore the vision statement presented in the video advertisement for this product of Pocari Sweat. It also explores whether other businesses outside of the company can also use advertising that is consistent with the vision statement to broaden their market and build brand awareness in the minds of customers. A qualitative analysis of the Pocari Sweat video commercial and Otsukas vision statement was conducted to point out the commonalities in the commercial and the connection to the vision. The study revealed that Otsukas vision statement is to promote the health value of its products around the world and that the content presented in the Pocari video commercial and the way it is shot are an artistic expression of Otsukas strategy.
Analysis of "Chinese Style" Packaging with the Example of Time Fengjun, Easy Entertainment, and Lehua Entertainment
Authors: Hou Yitian
Published: September 2023

With the rise of international entertainment culture in recent years, Chinese entertainment companies have also started to develop, but there is still a gap in research on the "Chinese" packaging of entertainment companies, so the author conducts research in this area. In this paper, we use the case study method to study the operation mode and packaging methods of entertainment companies, starting from the "Chinese" packaging, taking Times Square, One Heart Entertainment, and Lehua Entertainment as examples. By analyzing the business models of entertainment companies and combining the marketing models of China's top entertainment companies, people can learn that different companies need to adopt different business models and development directions according to their own positioning. Combined with the actual Chinese reality, the packaging models of different Chinese entertainment companies are finally derived through continuous exploration. Therefore, after analyzing the positive and negative effects of "Chinese style" packaging, people can improve the relative problems in the future. In the future, the packaging and marketing of entertainment companies should be closer to the market and respond to the changes in the market in time.
Correlation Analysis of Factors Influencing Insurance Claim
Authors: Yi Boheng
Published: September 2023

In this work, many information concerning body indexes as well as living habits were used in order to analyze which factor may be most corelated with insurance claims. Many mathematical methods were used in order to gain more precise conclusions. By analyzing these key factors, it can be predicted that who is more likely to receive higher insurance claim. Therefore, it may give insurance companies valuable insight and help them to make decisions while considering potential for their services. On a broader scale, it can inform public policy by allowing for more targeted support for those who are most in need and vulnerable.
Research on Cost Management and Strategy Optimization of China's Energy Vehicle Industry under the Background of Double-Carbon Strategy
Authors: Chen Dongming
Published: September 2023

Based on China's current massive carbon emissions and guided by its sustainable development strategy, China implemented a "double carbon" strategy in September 2020 with the intention of reducing the country's carbon emissions in the future. In the automotive industry, new energy vehicles, which do not emit greenhouse gases while driving, have been emphasized, and many automotive companies have joined the ranks of research and development of new energy vehicles, and their market penetration rate is increasing year by year. Through literature analysis and survey methods, it is found that domestic automobile enterprises mainly face three problems: high manufacturing cost, difficulty in controlling the cost of power batteries, large investment in R&D, fierce competition in core technology, and price war to squeeze the market share of domestic enterprises. After analysis, this paper believes that automotive enterprises and the government can solve the problem by increasing the development of mineral resources to ensure the supply of minerals, sharing the R&D costs and improving the efficiency of R&D, and helping each other to protect the domestic market share of domestic enterprises. Thus, we can promote the realization of the Double-Carbon goal.
Research on the Countermeasures to Promote the Development of Education Service Trade in China
Authors: Jing Ke
Published: September 2023

With the development of the economy, international trade globalization, and the improvement of people's living standards, coupled with the development of international trade globalization, education service trade has become an important part of the economy of various countries. Since China acceded to the WTO, the educational service trade has been effectively developed and made some achievements. It is worth mentioning that with the advent of the post-COVID-19 era, the global economy has begun to show new vitality, promoting the development of international trade in education services. Whats more, this paper uses the Porter diamond model, which facilitates the study of Chinese international education services trade competitiveness. On the basis of explaining the relevant theories of educational service trade, this paper focuses on analyzing the current situation and existing problems of educational service trade and puts forward targeted strategic choices. Finally, at the end of the thesis, there is a brief conclusion for the paper.
A Literature Study for the Spillovers of Quantitative Easing
Authors: Wang Sirui
Published: September 2023

Quantitative easing, as an unconventional monetary policy, was often adopted by major central banks after the 2008 financial crisis. Different from the conventional monetary policy, that is, the central bank injects liquidity into the financial market by adjusting the benchmark interest rate and open market operations, the core of quantitative easing is to increase the balance sheet of banks in the short term through asset purchases and other behaviors to achieve the purpose of stimulating the economy. From 2008 to 2020, the United States adopted five quantitative easing policies to deal with economic downturn risks. While alleviating its own economic recession, it also had a strong spillover effect on China and other countries. Although quantitative easing has alleviated the economic crisis in the United States in practice, it has had an adverse impact on the entire world economy, making the whole world bear the consequences of the economic crisis together. This article summarizes scholars' research on the role, effectiveness, and spillover effects of quantitative easing policies, and summarizes the factors that affect the size of the spillover effects. Finally, through the analysis of the international transmission theory and transmission channels of inflation, it explores the impact of the US quantitative easing policy on China's inflation rate.
The Impact of Aging on the Economy and Countermeasures in China and Japan
Authors: Wang Zhexu
Published: September 2023

China is facing significant economic impacts as its population continues to age. Japan, a country with a similar aging pattern and cultural background, has developed a mature coping system that can serve as a guide for China's aging direction. This paper aims to explore the impact of aging on the economy and potential policy actions for China. Specifically, the paper analyzes the impact of aging on labor, consumption, and investment. It could be founded that, in terms of the labor force, aging will reduce labor supply, while the proportion of the workforce in middle and old age will increase, slowing down economic growth. In terms of consumption, aging will promote consumption through pension expenditure in the short term, but will slow down consumption expenditure in the long term. From an investment perspective, ageing will reduce investment by society as a whole, except for some pension-related industries. This paper responds to this phenomenon by comparing relevant policies between China and Japan, and advances three countermeasures to mitigate the negative impact of aging: policy improvement, learning of advanced models, and intelligent provision for the elderly.
Research on the ESG Investment from the Perspective of Corporate Social Responsibilities
Authors: Wang Yuer
Published: September 2023

Nowadays, ESG investment, which involves environmental (E), social (S) and governance (G) elements, become a hit. Not only the leader of companies but also the public were attracted by such investments aimed at long-term benefits. However, at present, there exist many problems with ESG investment, such as, lack of standard, return, and supervision for it. At the same time, with the development of economy and social concept, corporations increasingly play a greater role in society. As a result, corporations are expected to assume a series of social responsibilities by the public. ESG investment and corporate social responsibilities, obviously the two concepts have something in common. Therefore, the paper focuses on the two concepts and tries to answer ESG-related problems from the perspective of corporate social responsibilities. First, through the analysis and summary of relevant research, the paper concludes the relationship between the two. Second, through data analysis and case studies, the paper explores the benefits of ESG investment if it embodies the assumption of corporate social responsibility. Last, the paper concludes with what and how we should do to promote ESG investment for the purpose of making companies assume more social responsibility.
Brand Marketing Strategy Analysis of the Tea Beverage Industry Taking Mixue Ice Cream & Tea as an Example
Authors: Wang Xingyu
Published: September 2023

Under the new consumer era, the traditional marketing strategy of product communication is gradually weakening, and the importance of product branding is becoming increasingly prominent, becoming an essential part of the competitiveness of enterprises. The majority of tea beverage brands make brands deeply remembered by consumers to get a place in the fierce competition in the market. This paper takes Mixue Ice Cream & Tea (also named Mixue) as an example and elucidates the brand optimization strategies from perspectives such as brand IP image design, festival marketing, and music marketing combined with new media. The study provides inspiration and references for tea products.
Supply Chain Management Optimization Based on Bigdata Analysis
Authors: Ruan Weida
Published: September 2023

Contemporarily, in the context of big data, enterprises need to continuously optimize and innovate the supply chain, change the traditional supply chain management process pattern as well as optimization the whole supply processes. These actions are able to strengthen the actual effect level of supply chain process operation and achieve more benefits for the enterprise. Under the background of big data, more information management technologies are widely used, and supply chain management needs to clarify the deficiencies in its own operation, and reengineer and adjust the deficiencies. This paper will systematically discusses the implementation of the state-of-art bigdata analysis techniques in SCM. According to the analysis and evaluations of the measures, the usage of advanced big data technology will help increase the cultivation and establishment of management talent resources, so as to optimize the supply chain management process. Overall, these results shed light on guiding further exploration of supply chain management optimization.
The Impact of the Zero-COVID Policy on Income Inequality in China
Authors: Kim Leeheun
Published: September 2023

As COVID-19 cases spread rapidly globally, the effects of the pandemic have been highly paid attention to. Among the numerous effects that the pandemic has left to the world, including economic recession, there have been arguments that COVID-19 has widened income inequality. Specifically, the policies implemented to combat the coronavirus have been pointed out as the cause. This paper will investigate the impact of Zero-COVID policy on income inequality that exists within and among different regions in China through the examination of different papers. This paper will be useful in the prediction of the effect of pandemic on income inequality in the future and will be helpful in evaluating the relevant policies implemented to prevent the spread. In conclusion, the implementation of the Zero-COVID policy has resulted in income disparities both within and among different regions, with the severity of impact depending on the intensity of the policies effect on different regions.
Research on the Value of Stocks in The GEM Sector Based on Factor Analysis
Authors: Tong Shuqian
Published: September 2023

The research question in this paper is a study of the investment value of stocks in the Growth Enterprise Market (GEM) sector. To address this question, 15 variables from 50 stocks in the GEM sector were randomly selected for factor analysis in this paper. Through steps such as KMO and Bartlett's spherical pre-test, the 15 variables were summarized into five common factors, namely: financial risk factor, profitability factor, growth factor, total asset utilization factor and collection capacity factor. Finally, based on the five common factors, the factor scores of each of the 50 stocks were calculated and ranked to obtain the five stocks with the most investment value: Goldfish, Win Style, Aier Eye Care, Anchor Innovation, Vacheron Constantin and the five stocks with the least investment value: Huatu Shanding, Venture Blackhorse, Mei Ansen, He Ren Technology, Gu Ao Technology. In the subsequent further validation, the top five stocks were found to have high investment value.
Tesla under International Capital Flow: An Empirical Research Based on Time-series Model
Authors: Zhou Lei
Published: September 2023

The announcement that the Federal Reserve may announce its eighth interest rate hike in almost a year on 23 March 2023. The trend of international capital flows to the U.S. has become more pronounced. However, this is a double-edged sword for U.S. multinationals. The entry of international capital into the U.S. may contribute to a more prosperous U.S. financial market. However, at the same time, a higher dollar exchange rate means that multinationals' revenues may fall. This paper, therefore, chooses to analyse Tesla, one of the most representative US multinationals. A VAR and an ARMA-GARCH model are used to analyse Tesla's share price movement and the U.S. dollar index futures price movement. This paper finds a correlation between the U.S. dollar index futures price and Tesla's share price. Based on the results of this paper, investors can adjust their investment decisions in Tesla stock based on the following Federal Reserve policy.
The Economic Consequences of Sino-US Trade Conflict: Reasons, Growth and Finance
Authors: Ma Shuchong
Published: September 2023

From 2018, as the US trade imbalance with China has grown, the US has slapped tariffs and high-tech export sanctions on China, and China has retaliated. This led to the beginning of a war between China and the United States over trade. This article will analyze the deeper reasons why the United States wants to use a war over trade to against China from the historical and current macro level and analyze the economic impact of the trade war on the two countries from three aspects: stock market, business, and currency. And compare the trade wars consequences with the goals that the United States hopes to achieve through the trade war to analyze whether this war has achieved good results for the United States. The research in this paper finds that the trade war has not brought the United States the results it sought to achieve. The trade war has influenced many industries, and it has caused the economies of the two countries to regress to varying degrees. This article hopes to give the reasons why the trade war is meaningless through research.
Impacts of COVID-19 on Global Financial Market
Authors: Gong Nuofan
Published: September 2023

Inflation and volatility have reached previously unheard-of heights as a result of the COVID-19 pandemic's significant market disruptions. The purpose of this paper is to examine the pandemic's short- and long-term effects on financial markets while taking into account how these effects vary across nations and geographical areas. Investors, businesses, and governments around the world have faced enormous challenges as a result of the initial stock market decline in February and March 2020 as well as the ongoing economic volatility and unpredictability.
An Empirical Analysis of Portfolio Management
Authors: Luo Yuyan
Published: September 2023

In the modern era, finance is a tool that anyone is able to use to manage their wealth. People are eager to invest their extra money, and this piece is written with individual investors in mind who can utilize it as a resource when building a portfolio. In this study, the CAPM model and Markowitz model are used to determine the efficient frontier, capital allocation line, minimum risk portfolio, and optimal portfolio using three stocks chosen from various exchange markets and the SPX index. The data was analyzed to demonstrate that higher risk carries a higher expected return, and that the stock price also adheres to the normal distribution theory. Additionally, it covers the pertinent risk factors and how to diversify the risks. This paper offers guidance regarding the management of wealth for individual investors.
The Impacts of the Feds Interest Rate Hike on Canada: Financial Markets and Prospect of International Companies
Authors: Zhang Yunpeng
Published: September 2023

Canada is not only a geographic neighbor of the United States, but also one of its most important trading partners. The Fed's interest rate hike has had many effects on Canada, not only in terms of its impact on financial markets, but also in terms of its impact on international trade. This paper will discuss the perspective of financial markets, the impacts of the Fed's interest rate hike on the exchange rate market, the stock market and the bond market. In terms of international trade, Cenovus Energy Inc. will be taken as an example to study the impacts on international trade between the two countries based on the existing background from 2020 to 2022 because during the past three years, there were the period that the Fed did not adjust interest rates and the period that the Fed raised interest rates suddenly. Finally, conclusions will be drawn from the above analysis, and some recommendations for Canadian monetary authority, multinational corporations, and investors will be given.
Application Analysis of DCF Model in Enterprise Value Evaluation: A Case Study of Midea
Authors: Zhao Junyu
Published: September 2023

With the development of markets of household electric appliances and the extinct sales performance of Midea, Midea should be viewed as a good example to explore. Many company values are overstated or understated, which has caused major problems for the stability of markets. Therefore, the author made an effort to determine the company's value so that it could be compared to its market capitalization to determine whether it is underpriced or overpriced. And in order to do that, the company was examined using the discounted cash flow (DCF) model. It was discovered that the market price of Midea should be around 384.92 billion CNY, which is slightly higher than its actual market capitalisation. As a result, although there might be some deviations made by some other factors, that might indicate that Midea has been marginally underpriced in the market.
The Future Development of the Online Medical Platform: A Case Study of the HaoDF Online Platform
Authors: Shen Lijiao
Published: September 2023

With the support of national policies and the influence of an aging society, the online medical industry has become a popular market nowadays. As the head platform of the online medical industry, the analysis of the currently existing problems, defects, and improvement directions of the HaoDF online platform is not only of great significance to the future development of the platform itself but also has great guidance and influence on the whole Internet online medical industry. Taking the HaoDF online platform as a case study, this paper mainly analyzes the future development of the online medical platform. It can be concluded that, although online medical platforms face challenges in, low accuracy of medical treatment, single marketing channel, weak marketing means, and lack of supervision, they still have broad prospects for development. Moreover, with the development of the Internet, artificial intelligence, and other technologies, as well as personalized and diversified consumer needs, online medical platforms need to adjust their business models and strengthen their cooperation with enterprises.
Research on Financial Reports of Visual Health Industry
Authors: Zeng Yinan
Published: September 2023

Today's visual health industry is growing rapidly due to its vast market and contemporary technological advances. This paper will analyze the financial reports of several companies of different sizes and segments to understand the market patterns as well as the shortcomings and improvements of the industry. This paper will use some formulas to calculate the data from the companies' earnings reports to find out the different indices and then compare them to reflect the problems. Ultimately, it is concluded that different key data points should be focused on different segments of the industry in order to come up with different solutions.
Research on the Performance of Hedge Funds with Different Strategies in the 2008 Financial Crisis
Authors: Xie Tian
Published: September 2023

The financial crisis of 2008 affected hedge funds of all types and with different strategies to varying degrees. In this article, I will examine the performance of five strategies during the crisis and the reasons for this. In 2008, managed futures strategies returned 19.31% because the futures market mainly deals with commodities, which are highly volatile and trendy, and managed futures strategies, which are mainly trend-based, are more likely to achieve excellent returns in this market. The macro strategy returned 3.34% because the strategy executors focused on the overall economic fundamentals and potential crises. Because the macro strategy has a global coverage of investments and multiple species, there are more options to hedge against risks when they arise. The long/short equity strategy returned -19.26%. The long/short equity strategy is predominantly long, with significant losses on long trades outweighing gains on short positions resulting in an overall negative return. The event-driven strategy returned -20.30%. Major corporate events often suffer from various resistance to proceed correctly in the case of a financial crisis. I hope my research will help investors allocate their investments appropriately according to the characteristics of different strategy funds.
An analysis of the applicability of Markowitz Model in China
Authors: Yang Zhen
Published: September 2023

This research project aims to analyze whether Markowitz Model fits with the Chinese market and whether it can be applied to the Chinese market. The logical chain of this paper is to verify the rationality and stability of the stock selection strategy in the Chinese market by comparing it with the market benchmark and related indexes, and finally verify whether the Markowitz Model applies to the Chinese market with the conclusion of whether the stock selection strategy is reasonable and stable. I selected 20 representative stocks among the CSI 300 stocks and used Markowitz Model to conduct linear regression. Then I used the stock selection strategy to update the stock selection to maximize benefits regularly and compared it with the CSI 300 index to verify the similarity and correlation between it and CSI 300. Finally, the conclusion is that Markowitz's Model fits the Chinese market.
Commodity and Currency Correlations of the Russia-Ukraine War
Authors: Bao Yangxi , Chen Ziyuan
Published: September 2023

On February 24, Russia's Special Military Operations invaded Ukraine in what became one of Europe's most significant military conflicts since the Cold War. Meanwhile, this military operation inevitably affected the rest of the world instead of only being a localized engagement. For instance, the USA and western Europe went on high alert about the impact of the invasion on the global economy. These fears were confirmed as the world economy followed a path affected by the Russia-Ukraine crisis, particularly concerning commodities and currency. In one of our recent studies, we investigated the correlation between commodities and currencies. During our research, we looked at the link between past localized conflicts and how they impacted various nations' commodity prices. The relationship between the two variables can explain the significant damage to a country's production and export capacity and the driving force behind inflation. In this dataset, we first calculate the correlation ratios based on evidence such as the production and export of oil, wheat, and the state of the Russian currency (rubles). The changes in these aspects were investigated before and during the war, as the conflict is still ongoing. Then, we combine these correlations with similar conditions in other conflicts to conclude. Finally, we empirically investigate the correlations between these commodities and currencies.
Analysis on the Impact of Foreign Players on the Chinese Basketball Association from the Perspective of the Sports Economy
Authors: Liu Xinhao
Published: September 2023

Established in 1995, Chinese Basketball Association (CBA) is the first-tier professional men's basketball league in China. CBA opening doors to foreign players has brought a lot of changes to the Chinese professional men's basketball league. By reviewing previous research, this paper conducts further analysis on the impact of the introduction of foreign players on CBA from the perspective of the sports economy, and gives suggestions on the future development of CBA. Finally, this paper draws a conclusion that the introduction of foreign players increased salary expenditure, ticket income, and the number of sponsors. However, it may also create obstacles to the balanced development of Chinese players and different CBA teams, as well as weaken their advertising value. Therefore, apart from foreign players, there is also a need for CBA to add more talents for better management in team operation and intangible assets, thus establishing a stable system and promoting the maturity of the Chinese basketball market.
Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples
Authors: Jiang Shuyou
Published: September 2023

In the current era of network information, mobile phones have become indispensable tools that bring convenience and facilitate communication for people worldwide. As two of the most prominent players in the mobile phone industry, Huawei and Apple have both introduced highly popular smartphones in recent years. However, many consumers face the dilemma of choosing between these two brands when making a purchase decision. The purpose of this thesis is to compare and contrast the marketing strategies employed by Huawei and Apple, highlighting the advantages and disadvantages of each brand from a marketing perspective. By presenting a comprehensive analysis of these two companies, readers will be equipped with the information needed to make informed decisions based on their personal preferences and needs. To accomplish this, the study will delve into the specific marketing methods utilized by each company, including their branding, advertising, and pricing strategies. By examining the strengths and weaknesses of these approaches, the paper will provide a nuanced understanding of the marketing tactics employed by Huawei and Apple. In conclusion, this thesis aims to offer valuable insights into the marketing strategies of Huawei and Apple, ultimately empowering readers to make more informed purchasing decisions. By understanding the distinctive characteristics of each brand, consumers can choose the smartphone that best fits their individual preferences and needs.
The Legal Root and Breakthrough of China's Green Trade Barrier in the Post-epidemic Era
Authors: Liu Huiyue
Published: September 2023

The process of trade liberalization has been advancing in the context of economic globalization, and the technological field has also continued to develop. As a result, the development of trade will inevitably have a certain adverse impact on the environment. At the same time, people's demand for green consumption is increasing, which has led to the deepening of the impact of trade liberalization and environmental protection. In addition, the ravages of the COVID-19 epidemic in the past three years have made the contradictions more acute, green trade barriers have developed, and some countries have successively and continuously adopted different degrees of restrictive green trade measures for China's personnel and goods. Therefore, this paper aims to use legal normative analysis to study how to break through China's green trade barriers in the post-epidemic era. this paper also aims to use this to improve the relevant legal system in China and look for commonalities from the "Belt and Road". Meanwhileactively explore solutions and solutions are also important. In this way, the implementation of trade barriers and special trade freedom and environmental protection measures during the epidemic will be balanced. Finally, it provides suggestions for breaking through green trade barriers and improving relevant domestic legal systems in China's post-epidemic era.
Pfizer Inc.'s Financial Performance: An Evaluation of Growth and Profitability
Authors: Zheng Yizhu
Published: September 2023

Based on Pfizer's 2021 annual report, this paper explored whether Pfizer's ac-counting policy is accurate, whether the company's strategic adjustments for the future are achievable, and whether Pfizer's performance is good in com-parison with its industry peers. By analyzing Pfizer's accounting standards, this analysis concluded that Pfizer's accounting policy is relatively accurate. Pfizer adopted a new accounting standard for income taxes that eliminates certain exceptions related to the method of allocating tax for the period. To analyze whether Pfizer's strategic adjustment for the company's future de-velopment is achievable, this paper has analyzed the situation of the general environment in 2022 and 2023 and the characteristics of Pfizer's industry, from which this paper concluded that Pfizer's strategic adjustment is a clear choice, although it requires time and effort. It is worth noting that Pfizer made a significant acquisition in 2021. When comparing Pfizer with its competitors, this paper chose to compare the performance, leverage, and li-quidity of Pfizer with its competitors, each of which contains two to three key ratios, and by comparing these data, this analysis concluded that Pfizer is still outstanding when compared with its competitors, and it is a company that investors can trust.
Analysis and Application of Labor Standard in Countries along the"Belt and Road Initiative"
Authors: Zhu Yue , Gong Zimeng
Published: September 2023

As the initiator and host of the "Belt and Road Initiative" Economic Zone, China is in-creasingly aware of the importance of international labor standards in today's increasingly developed international trade. In order to promote economic and trade cooperation among countries along the "Belt and Road Initiative", this paper summarizes the current situation and dilemmas of the application of existing international labor standards including the soft-law barriers and institutional dilemmas of existing international labor standards. This paper also points out that some countries take advantage of the complexity and political nature of labor standards to impose trade sanctions and tariffs on developing countries and other blue trade barriers. In addition, the paper also identifies feasible ways to improve in-ternational labor standards and apply them to the "Belt and Road Initiative" Silk Economic Belt. China should develop international labor standards with the characteristics of the "Belt and Road Initiative" economy. China should establish a preventive mechanism for blue trade barriers, align the "Belt and Road Initiative" rights protection system with in-ternational standards. China should also refine the rules for the use of social provisions under the "Belt and Road Initiative" coordination mechanism, improve trade cooperation with countries along the "Belt and Road Initiative". Finally, China should improve nation-al labor standards, and seek better welfare for laborers along the "Belt and Road Initia-tive".
LSTM-based Portfolio Optimization Strategy for SP500
Authors: Dong Lyucheng
Published: September 2023

Portfolio optimization is a perennial topic in the field of finance and recent breakthrough in deep learning techniques offers a new perspective to tackle it. This study selects 30 stocks of SP500 in different sectors through various constraints and deploys Long Short-Term Memory and Ledoit-Wolf Shrinkage to estimate returns and covariance respectively. The target portfolio is then obtained by inputting the predicted results into the mean-variance model, which is dynamically updated on a daily basis given evolving market information. The results show that the target model this study proposed surpasses the market benchmark (SP500), 1/N portfolio, and other mean-variance variants in terms of numerous financial metrics. Moreover, the target model exhibits volatility invariance and the capability to mitigate risk while extracting returns. This study showcases the revolutionary and promising applications of deep learning in the financial industry, shedding light on novel portfolio allocation strategies for risk-averse investors seeking stable positive returns in turbulent markets.
Portfolio Optimization Analysis -- Based on Six Stocks from Different Industries in the U.S. Stock Market
Authors: Liu Zhesan
Published: September 2023

As the stock market becomes more and more unstable, investors all over the world pay more attention to risk management. Creating a portfolio is an effective way to make the trade-off between risk and return rate. This paper selects six stocks from the U.S. stock market in different industries, including the real estate industry, high technology, financial services company, pharmaceutical industry, automotive manufacturing industry and gas industry. This paper simulates 1,000,000 different investment portfolios by using the Monte Carlo simulation, then drawing the efficient frontier of the portfolio and figuring out the maximum Sharpe ratio and minimum volatility portfolio. As the results showed, McKesson Corporation accounted for the max proportion in both the maximum Sharpe ratio portfolio and the minimum volatility portfolio, which are 45.7149% and 60.8960% respectively. J.P. Morgan takes up 0.1232%, which is the min proportion in the maximum Sharpe ratio portfolio. However, Amazon accounted for the min proportion in the minimum volatility portfolio, which is 0.4828%. In the last, this paper compared the cumulative return of the three portfolios with the S&P 500 Index, only the return rate of the equal-weight portfolio and minimum volatility portfolio is better than the benchmark. Hence, this result may provide suggestions for picking certain kinds of portfolio in this special period.
Looking For Cash Cow Influencers: Influencer Category, Fake Followers, Follower Engagement and Influencer Marketing Strategy
Authors: Liu Xiling , Mao Di
Published: September 2023

When making social media marketing campaigns, the number of followers of influencers has become a key factor. Still, it's not clear if having more followers, which is one way to measure influence, is the best way to get customers interested. A new area of research that needs to be looked into is the link between fake followers and user engagement. The purpose of this paper is to study the relationship among influencer categories based on follower counts, follower engagement, and the perception of fake followers, thus providing suggestions for companies to achieve effective influencer marketing. This paper gets most of its information from questionnaires and uses SPSS to look at the information.The correlation analysis is conducted between follower engagement, the perception of fake followers, the fit of service content and needs, and follower counts. This paper also tests the influencing factors of influencer marketing: fake followers and customization services. The regression model is examined in terms of the dimensions of follower engagement, follower categories, and the perception of fake followers, along with the curve estimation and fit of service content and needs. This article suggests that a higher level of influencer, such as a well-known influencer with a lot of followers, is linked to a wider range of interactions with fans and a higher level of influence in the eyes of consumers.And there is a quadratic trend between the idea of fake followers and how active followers are.
The Effect of Federal Reserves Rate Hikes: A perspective of Financial Market
Authors: Huang Ziyang
Published: September 2023

In recent years, due to the global economic recession caused by the Covid-19 pandemic, the Federal Reserve has increased the interest rate to a historical high level in recent years. In this article, the author plots the diagram of index vs. Time to show the overall economic situation. This article concentrates on the effect of the rate hikes of Federal Reserve. The purpose is guiding the investors and governments to make decision under the challenging situation. Based on the timeline of rate hikes, there are improvement of the overall economy in US. It is a chance for investors to invest the money. There are chances for investors to invest when the US Federal Reserve increase the interest rate. The investors will have more confidence to increase income if the overall economic condition is improved by the rate hike. The government can control the level of the investors confidences to keep stable development of economy by controlling time of rate hikes.
E-commerce Live Streaming Marketing and Consumer Psychology: The E.B.K Model and the JD-fresh & Douyu Marketing Case
Authors: Qi Diyue
Published: September 2023

2016 has been known as the year of Chinas online live streaming, the live streaming market entered a period of explosive growth. Online live streaming presents enormous marketing opportunities and releases consumer potential. This study constructs a consumer psychology-behavior model for online marketing based on the E.B.K. (Engel) model, which includes four stages: information input, information processing, decision-making, and external influence. The study focuses on the interaction between consumer psychology and online marketing strategies in the context of live streaming, and analyzes the mutual dynamics between consumer psychology and online marketing strategies, using the specific case of the JD-Fresh & Douyu 6.18 marketing campaign in 2016. On the one hand, online marketing strategies influence consumer psychology through virtual interactions, which in turn affects consumer behavior. On the other hand, consumer evaluations and feedback after purchase further affect the adjustment and improvement of the online live streaming marketing environment. This case study demonstrates the feasibility of the model and provides new ideas for brand marketing and promotion strategies in future online live streaming.
The Impact of COVID-19 on Investors Behavior: Evidence from Risk-aversion, Herding Behavior, and Availability Bias
Authors: He Zixuan
Published: September 2023

The unforeseen pandemic has significantly influenced the financial market, and has caused major disruptions in the global economy, leading to a sharp decline in stock prices and increased volatility in financial markets. Assessing the impact of the COVID-19 pandemic on the market is essential for both investors and policymakers. This study recognizes that irrationality exists during the pandemic in investors decision-making and find that the efficient market hypothesis does not always hold perfectly. According to the analysis, emotional and cognitive biases play significant roles in investors decision-making, especially under uncertainty. Using empirical data from the previous study, the existence of risk aversion, herding behavior, and availability bias during the pandemic is testified. The results suggest that the pandemic has led to an increase in risk aversion among investors, as well as a tendency towards herding behavior in the stock market but not the crypto market. Furthermore, evidence of availability bias is found, with investors placing greater weight on recent news and information related to the pandemic, and making decisions based on that information. These findings have important implications for investment strategy and risk management during a crisis.
A Game Analysis on International Emissions Trading under Climate Change
Authors: Wang Shunsheng
Published: September 2023

Carbon emissions and climate are intricately related. People's activities are growing as a result of advances in science and technology, which raises carbon dioxide emissions. As a result of these greenhouse gases, the atmosphere's ability to dissipate heat will decline, raising global temperatures and making climate change a more serious issue. To achieve sustainable development, people must begin to pay attention to these challenges and strike a balance between the environment and economic progress. This paper introduces the mechanism of emissions trading and the benefits of its operation. In order to discuss the possibility of enabling countries to use emissions trading, this paper uses a non-cooperative game theory model to analyze the choices made by developing and developed countries under the background of the Kyoto Protocol. Combined with the equilibrium obtained by the hypothesized model, some methods and reasons for improving the results are proposed. This paper concludes that both developed and developing countries are more inclined to use emissions trading to achieve emission reduction targets or obtain certain benefits.
Analysis of Marketing Strategy of Chinese Sports Brands Taking ANTA Company as an Example
Authors: Wei Wenjun
Published: September 2023

A good marketing strategy is a competitive advantage. This study aims to examine ANTA Company's marketing approach by utilizing literature analysis and integrated analysis methods with data collection. The main areas of focus include product strategy, price strategy, place strategy, promotion strategy and a SWOT analysis to analyze the effects of Anta's marketing approach, identify any shortcomings in the strategy, and provide appropriate recommendations for improvement. From the analysis of Antas marketing strategy and the gains of the strategies, the research results show that Anta's marketing plan is primarily aligned with the buying potential of Chinese customers but there are 3 existing problems, such as minimal brand recognition outside China, lack of targeted marketing campaigns, and design issues. This case study provides several suggestions which specifically are brand concept and media, social media topics, measure and optimization, diversification of brand building and differentiation of domestic and foreign markets, innovation, and addressing controversies in response to these problems.