bluuebunny/crossref_metadata_2025 huggingface dataset:
Improved Random Forest Based on Grid Search for Customer Satisfaction Prediction
Authors: Luo Ruixi
Published: November 2023

Customer satisfaction is an important influencing factor that affects the survival and development of an enterprise, especially a service-oriented enterprise, then predicting customer satisfaction can achieve a continuous and steady improvement of customer satisfaction of an enterprise. In this paper, we improve the random forest algorithm based on grid search, and use the improved random forest model to predict airline customer satisfaction scores and rank the importance of customer satisfaction influencing factors by minimizing the average root mean square error of the model as the goal of the preferred parameters. The research results show that airlines should focus on Online boarding, In-flight Wi-Fi Service, Type of Travel and Class when improving customer satisfaction, which provides a reference for service-oriented companies to improve their economic efficiency.
Tesla and BYD Comparison Analysis
Authors: Cheng Yao
Published: November 2023

After centuries of development, the world automotive industry is embracing a new wave of low-carbon transformation. The world is now facing a shortage of oil and energy and air pollution. In this context, clean energy has become the main development concept of the industry to replace fuel energy. This paper takes Tesla and BYD, the giants of the new energy vehicle industry, as an example, provides a comparative analysis of their products, profits, and R&D perspectives, and uses ratio analysis to analyze the two companies for investment purposes. The study found that Tesla has stronger profitability and higher international recognition. BYD is the second-largest new energy vehicle manufacturer in the world due to its rapid growth in battery innovation. Tesla and BYD have good prospects for future growth. Tesla and BYD are facing new opportunities and challenges in the new energy vehicle industry, which is currently gaining momentum.
Research on Enterprise Profit Model of "Internet + Medical Service" -- Taking Jingdong Health As an Example
Authors: Huang Yang
Published: November 2023

Internet medical enterprises are developing rapidly in the context of the epidemic, and the importance of the Internet medicine industry is increasingly reflected. At present, most of the Internet medical industry is in the early stage of development, and the profit model of many enterprises is still relatively vague. Many enterprises are faced with difficulties in making profits or even in long-term losses. Therefore, it is the top priority for enterprises to find their own profit model. By studying the profit model of Internet medical enterprises, it is of great significance to help enterprises optimize and adjust their own profit model and realize a corporate profit. In this paper, case analysis and comparative analysis are used to select Jingdong Health as the research object, analyze and classify the profit model based on its development history and leading business, and analyze the profit model through its constituent elements. Through research and analysis, it is found that Jingdong Health has problems such as too single profit points, the low viscosity of profit objects, and low efficiency of fund utilization. At the same time, it puts forward some suggestions for the existing problems. The research results show that continuous improvement of the profit model is crucial for the development of enterprises. It is hoped that this paper can provide a reference for other Internet medical enterprises in the early stage of growth in the optimization of the profit model.
The Impact of Japan's Yield Curve Control (YCC) on Inflation of Japan
Authors: Hu Jiayi
Published: November 2023

After the bursting of the bubble crisis in Japan, the government adopted a series of quantitative easing policies to improve the weak economic environment and promote economic growth. in September 2016, the Japanese government began to implement the yield curve control policy to improve the economic environment by controlling the yield on government bonds. the YCC policy, in theory, could promote economic growth and achieve the inflation target in Japan, but the actual effect was lacking. This paper analyses the main reason for the unsatisfactory implementation of the yield curve policy in Japan is the special social environment in Japan. Although the YCC policy has led to an increase in the money circulating in the market, after firms have received the money, they do not expand their investment production at home due to Japan's own lack of domestic demand, but choose to invest the money in stocks, government bonds or other overseas markets for profit. After the money flowed around the market, it went back to the capital market without making the liquidity in the market increase. This paper uses Granger causality tests to analyze the causal relationship between the ageing population, personal savings, average wage and the inflation rate in Japan, and finds through the tests that the inflation rate conversely affects the above factors. The interaction between these two factors has trapped the Japanese economy in a cycle of economic malaise, which is difficult to break with YCC policy.
Thoughts on Hindenburgs Report on Adani Share Price
Authors: Hu Xuanhui , Chen Franco , Liu Yinuo , Lu Zewen
Published: November 2023

In this paper, we investigate the impacts of Hindenburgs accusation report on the share prices of seven Adani Group subsidiaries. Using linear regression and Cumulative Abnormal Returns (CAR) analysis, show the effect of the information within the event period. Additionally, the study explores the correlations between the seven companies' stock returns and Sharpe Ratios. We observed an instantly negative effect and further speculated why the recovery varies. We have also developed a more detailed understanding of short selling and put forward suggestions currently beneficial to investors.
Research on the Impact of Nuclear Energy on the Sustainability of the Global Environment and the Economic Independence
Authors: Zhang Albert Jiaxu
Published: November 2023

This paper will discuss the environmental and economic possibilities of nuclear energy. Under the great international tension created by Ukraine and the Russian War, energy dependence on Russia is becoming a major concern for the European Union. The dependence on energy sources from other countries is an underlying danger to one's own nation's political and Economic health. Nuclear energy, as one of the clean energy sources that can satisfy a nation's requirements both in quality and quantity, is an energy source full of controversy, due to its potential to cause devastating nuclear emissions. Through a literature search and reading, this paper would come to the conclusion that all countries that wish to operate nuclear power plants should operate them like France.
Analysis of the Current Situation, Opportunities, Challenges and Countermeasures of China's Digital Payment System in the Post-epidemic Era
Authors: Li Jingze , Ma Junze , Tang Chongkai , Zeng Dezhi
Published: November 2023

In recent years, under the influence of the COVID-19 pandemic, China's digital payment system has encountered significant opportunities, challenges, and changes. The digital payment system mainly includes three parts: electronic currency, electronic payment, and digital currency. This paper takes the perspective of the post-pandemic era and integrates the previous research on the digital payment system. It comprehensively analyzes the current situation, challenges, and development opportunities of China's digital payment system from different angles by examining the development of China's digital payment market. It is found that the pandemic has stimulated the continuous development of digital payment, gradually replacing cash settlement. In the post-pandemic era, emerging industries have shown strong vitality for digital payment. However, digital payment also has risks of inadequate information security, digital divide, and private enterprise monopolies. In the post-pandemic era, digital payment has more development opportunities and presents a sustainable development trend with the promotion of legal digital currency, stimulation of emerging industries, and support of government policies. This article proposes corresponding forward-looking suggestions from the perspectives of governments, companies, and individuals to further promote the development of China's future digital payment system in response to the above risks. Specifically, it should improve risk control and data security protection mechanisms, help vulnerable groups cross the digital divide and mobile payment dilemma, and accelerate the promotion and use of China's legal digital currency.
Analysis of the Chinese Cosmetics Market
Authors: Yang Ran
Published: November 2023

In recent years, China's cosmetics market has maintained a high growth rate, with numerous consumers supporting its development and the emergence of well-known brands. in 2017, the total value of China's cosmetics market exceeded 1.8 trillion yuan, an increase of approximately 14.3%, of which the major share was occupied by skin care revenue of 1.06 trillion yuan; color cosmetics revenue of 450 billion yuan; and perfume revenue of 180 billion yuan. In terms of the composition of the number of consumers, the population of mainly women occupies the vast majority of the number of consumers, and women's consumption perspective of consumption to support the overall makeup market to maintain continuous growth. As the consumer base continues to expand, the acne market develops in an orderly manner, and products continue to hit the market with new technologies, personalized beauty is being implemented among the younger generation, all of which makes the outlook for the Chinese cosmetics market very positive. In the 2018 annual figures, for example, the total value of the Chinese cosmetics market is estimated to exceed RMB 2.1 trillion, up 14.7% from 2017.
With the release of overall domestic consumption potential and the application of new technologies in skincare, the Chinese cosmetics market will also continue to grow at a faster pace in the future.
Analysis of the Chinese Trust Industry
Authors: Gao Wangzi , Lu Zhenyi , Zhang Leyang , Zhang Zilin , Luo Xucheng
Published: November 2023

Chinas financial market is one of the largest in the world. The trust industry makes up a great proportion of that market. Analyzing the Chinese industry with examples of top trust companies will improve our understanding of the market. We analyze the entire Chinese trust industry by presenting the case of specific trust companies. The paper contains a definition of the trust industry and products, a comparison of the Chinese trust industry with the American trust industry, an analysis of trust products in China, an analysis of risks of the Chinese trust industry, a comparison of the trust industry with other financial industries in China, and description of Chinese governments policies on the trust industry.
Benefit Analysis and Experience Enlightenment of Qatar World Cup
Authors: Bian Ge
Published: November 2023

The application for hosting global large-scale sports events such as the World Cup requires a comprehensive evaluation of the country's economic situation. Otherwise, it may seem profitable to obtain high profits, but in reality, the multiplier effect is limited and the return rate is not high. Taking the 2022 Qatar World Cup as an example, we analyze the multiple benefits it generates and provide reference experiences for China to host large scale sports events.
The Impact of U.S. Quantitative Easing Policy on the Domestic Economic Cycle Based on HP Filtering
Authors: Chen Zhihan , Leng Jingyu , Wang Yan , Zhang Zhiyun
Published: November 2023

With the deepening of global economic integration, the trend of global trade and financial integration is increasing in parallel, while the degree of interconnectedness and mutual influence among national economies is also increasing. This paper uses HP Filtering method and Granger Causality Test to verify and analyze the effect of quantitative easing policy on economic cycle based on CPI and PPI data. After the comparative analysis, it is concluded that after the implementation of quantitative easing policy, the economic cycle of the United States is less volatile and more stable. And the time in the boom period is significantly extended. However, the speed of recession begins to accelerate after the increase in magnitude. Therefore, the quantitative easing policy is a strong agent, which has a strong effect on economic stability and growth, but it also brings non-negligible after-effects. Countries should pay attention to the reasonable and appropriate use, otherwise it will trigger larger economic fluctuations which bring economic crisis.
A Study on the Relationship Between Cross-border E-commerce, Business Environment, and High-quality Development of Foreign Trade
Authors: Cao Chunzhi
Published: November 2023

An essential factor in achieving high-quality development of foreign trade is cross-border e-commerce, which serves as a new catalyst for trade growth. This paper empirically analyzes the impact of cross-border e-commerce on the high-quality development of foreign trade using China's provincial panel data from 2013 to 2021. The study employs the static fixed effect model and dynamic Gram Molecular Mass (GMM) regression model to investigate the relationship, and further utilizes the mechanism effect model to explore the role of the business environment. The findings demonstrate that the emergence of cross-border e-commerce has significantly facilitated the growth of international trade. By improving the structure and increasing the level, scale, and competitiveness of foreign trade, it directly promotes the high-quality development of foreign trade. Moreover, the impact of cross-border e-commerce is more pronounced in regions with high Internet penetration rates compared to those with low rates.
Should Companies Take the Risks of Investing in New Product Development: A Case Study of Coca-Cola C2
Authors: Zeng Dandan
Published: November 2023

The enormous changes in the corporate environment over the previous few decades have kept an emphasis on new product development (NPD) alive. Companies currently are exposed to multiple risks in product innovation that lead to low willingness in NPD investment, whereas existing research has neglected how to conduct risk management regarding new product development. Therefore, this paper will examine whether it is desirable for businesses to take the risk of investing in the creation of new goods, focusing on these risks using a case study approach and developing risk management solutions. Analysis of the risks and benefits of product development leads to the conclusion that the company should try to develop new products based on the case analysis of Coca-Cola C2. On the basis of the risks of product innovation, this paper aims to propose some risk management strategies to encourage companies to assess the risks of developing products from all aspects and thereby conduct NPD procedures.
Entry Barriers and SWOT Analysis of Hollywood Movies Entering the Chinese Market
Authors: Lin Zhiyuan , Wei Xinqi
Published: November 2023

The objective of this investigation is to examine Hollywood movies that are exported to the Chinese movie market and to evaluate the prevailing state of the international film industry. This paper focuses on both explicit and implicit entry barriers into the Chinese movie market while utilizing a SWOT analysis to provide a comprehensive assessment. The analysis of entry barriers can be broadly divided into two parts, namely explicit and implicit barrier analysis. Explicit barriers include the Chinese quota system for foreign films and various censorship regulations levied by SAPRFT. These barriers directly impact the entry of Hollywood movies into the Chinese market. Otherwise, after Hollywood movies are screened in China, various implicit barriers come into play. These include disparities in marketing strategies, differences in Chinese culture, and delays in movie releases, which impact a movies success in the Chinese market. Furthermore, the impact of the COVID-19 pandemic on the entire film industry is discussed, along with other external factors that may impact international film import and export. These analyses provide valuable insights for stakeholders involved in international film distribution.
Comparative Analysis of the Monetary Policy Practices: A Case Study of China and the United States
Authors: Liu Yonghao
Published: November 2023

Currency policy plays a crucial role in macroeconomic management and is of significant importance for the economic stability and development of countries and regions. Understanding and evaluating the choices and consequences of different countries' currency policy practices are essential. This paper aims to compare and analyze the currency policy practices of China and the United States, two important economic entities, and explore their core elements, policy objectives, and impact on economic stability and growth. China, as the world's second-largest economy, has implemented a series of unique monetary policy measures to address domestic and external challenges. The United States, as the largest economy in the world, has a long-standing tradition of stable monetary policy and faces challenges and responsibilities consistent with its economic status.
Research on Internet Finance and SME Financing Model and Risk
Authors: Song Hekun
Published: November 2023

The Internet finance industry is expanding quickly, and at the same time, it is closely linked to the growth of small and medium-sized businesses. This study discusses the history of Internet finance, the present state of the sector, its financing model, its role in financing small and medium-sized businesses, and further analysis of the risks associated with its financing model. At the same time, this paper also puts forward management suggestions for small and medium-sized enterprises, as well as ways and means to improve risk management. This paper analyzes the previous literature and data, and it can be concluded that Internet finance is a new form of financial business that makes full use of Internet technology to carry out profound changes in financial business. It refers to the emerging financial model that realizes financing, payment, and information intermediaries by means of Internet technology and mobile communication technology, which is different from the indirect financing of commercial banks and the direct financing of the capital market.
A Case Study on the Operation Mode of Hey Tea
Authors: Ma Yue
Published: November 2023

This case study mainly expounds the advertising and marketing strategy of Hey Tea through co-branding and building high-end Internet celebrity stores and the idea of mainly building well-known Internet celebrity stores before the epidemic to form an online and offline closed loop with the control and sale of small programs during the epidemic, and compare the marketing strategies of digital new media.
Research on the Risk and Investment Value of Microsoft's Acquisition of Activision Blizzard
Authors: Gao Chao
Published: November 2023

On January 18, 2022, Microsoft announced its plan to acquire gaming company Activision Blizzard for $68.7 billion in cash. This news immediately caught the attention of the world. If Microsoft completes the acquisition, it will become the largest acquisition in the history of the electronic gaming industry. However, due to various issues and obstacles, Microsoft has not yet completed this acquisition. This study aims to analyze the risks and benefits of Microsoft's acquisition, as well as the investment value of Microsoft under the impact of the acquisition case. After analysis, it will be difficult for Microsoft to complete the acquisition of Activision Blizzard in the short term. At the same time, as this is a critical period for the acquisition, the stock prices of Microsoft and Activision Blizzard are highly sensitive and unstable to any news, and investors should carefully consider their risks.
Risks Analysis and Development Prediction in Pharmaceutical Industry: A Case Study of Johnson and Johnson, Pfizer and Roche
Authors: Chen Zhiwei
Published: November 2023

Pharmaceutical innovations, including drugs and vaccines, consistently remain a top priority in development and research efforts. The COVID-19 pandemic has further emphasized the significance of drug research and development, prompting a growing number of nations to invest in this field. Governments have increased funding and introduced various incentive policies to stimulate innovation, bolstering the expansion of the pharmaceutical market. As a result, the pharmaceutical sector has evolved into a fundamental economic pillar, closely linked to economic growth, healthcare standards, and the overall well-being of the population. Consequently, economists and investors now pay greater attention to the industry than ever before. Despite the heightened focus on pharmaceuticals, the sector is not without its challenges, with numerous risks presenting obstacles for many companies. Identifying and understanding these risks, developing strategies to overcome them, and determining methods to maintain competitiveness and market share in the future is crucial for the continued success of these enterprises. This paper will focus on the WACC calculation to reckon the risks for Johnson and Johnson, Pfizer, and Roche as examples of pharmaceutical companies, put them down to contrast and predict the development. It shows that Johnson and Johnson owns the highest WACC, while Roche owns the lowest.
The Influence of Different Media Modes of Advertising on the Attractiveness of Consumers
Authors: Yang Yujia
Published: November 2023

Nowadays, more and more people begin to learn about a product through advertising, and the content of the advertisement usually determines whether people buy the product. Therefore, the author began this study to explore the influence of different advertising media on consumers. This study was conducted by questionnaire, asking respondents to watch four types of video advertisements, and then ranking them according to the most attractive to the least attractive, and finally writing down the reasons for ranking. The results show that fashion ads are the most popular. This kind of advertisement usually appears in a popular, fashionable and high-end image. This was followed by celebrity endorsements and song types, tied for second place. This type of advertising usually uses celebrity and musical elements to increase its appeal. Finally, there is the genre of situational drama, which often conveys the characteristics and advantages of the product through plots and story lines. Therefore, advertising companies in the production of advertising, should not only consider the production of fashion types of advertising, but also choose the media mode of advertising according to the specific groups, in order to improve the attractiveness and effect of advertising, and to promote the promotion of product sales and market share.
The Successful Marketing Strategy of Apple
Authors: Dong Hao , Zhang Jiale , Han Yinuo
Published: November 2023

In The electronic product market, marketing strategy is a very important factor. Apple is successful in this area. Apple is the first brand to publish a flagship store to market, that provides outstanding service. But the place and service are not enough. In this paper, we will find out why Apple can be successful in the market. we will be using the 4Ps method to research Apple's marketing strategy. The way of Apple uses product ecosystem and word of mouth by customers. And on the other hand, Apple is working through pricing strategy and location of Apple stores.
Research on Capital Structure and Investment Value of the Technology Industry
Authors: Lin Peng
Published: November 2023

This paper aims to discuss the changes in the IT development industry under the influence of the worldwide pandemic. The worldwide pandemic has had a very significant impact on economies all over the world. In this context, the result and the changes produced by the IT industry, which has been strongly developed recently, are undoubtedly significant. With the impact of the epidemic, all countries need to consider the spread of the epidemic. This has led to the temporary closure of schools, stores in many countries. People need to use the Internet to work, study and shop. This has made people more dependent on the IT industry. While most industries are slowing down due to the epidemic, the IT industry is growing more rapidly due to people's needs. This paper compares the WACCs of Intel, Qualcomm, and Advanced Micro Devices for the first quarter of 2023 and examines why the WACCs differ from a consumer perspective. This paper also discusses how to observe and invest in these three companies from an investor's perspective.
Research on the Investment Value of the New Energy Vehicle Industry
Authors: He Shijie
Published: November 2023

At present, the reserves of fossil energy resources are constantly decreasing, and it is foreseeable that there will be a shortage of fossil energy in the future. At the same time, the protection of the environment in various countries is constantly increasing, which makes the market for traditional fuel vehicles increasingly narrow. Therefore, to solve these problems, the emergence of new energy vehicles has become an inevitable choice for various car companies. The emerging energy vehicle market, which has emerged with the research and development, is still a constantly developing and unknown market. The goal of this article is to study the investment value of the current emerging energy vehicle market by analyzing emerging energy vehicles business such as NIO, Xiaopeng, and Li. The main research content of this article is the various capability indicators of NIO, Xiaopeng, and Li three car companies, to judge the investment value. This article draws some conclusions through research, including the enterprise value multiples of three car companies, four capability indicators, finally, it is concluded that the current emerging energy vehicle market is not worth investing in for investors. These achievements have a certain reference value for investors to invest in the emerging energy vehicle industry.
Exploring the Development of Automobile Service System in the New Energy Era
Authors: Chen Jialiang
Published: November 2023

In the context of the increasing proportion of new energy vehicles, the construction and development of a new automotive service system has become a key issue. This paper explores the development of the auto service system in the new energy era from the perspective of consumers and from the pre-sale, sale, and after-sale aspects of electric vehicles based on existing literature and data. The direction and strategy for the conversion of the traditional fuel car service system to the new energy era automobile service system are proposed. Through the study of domestic and foreign automobile service systems, it is believed that the automobile service system in the new energy era will become more and more intelligent, personalized, digitalized and sustainable, while paying more attention to the improvement of service quality, safety, and environmental protection. On this basis, the path of the auto service system in the new energy era is proposed, including reference suggestions on service content, technical support, marketing channels and means, brand construction, etc.
An Analysis of Endowment and Its Applications in Behavioral Economics
Authors: Cao JinMing
Published: November 2023

The endowment effect has many applications in behavioral economics and consumer psychology. This research demonstrates the association between the endowment, used car pricing, and takeover premiums based on existing literature and statistical data. This can help the used car companies managers set an operable price for the buyers to improve turnover. At the same time, the article also discusses the application of the endowment effect in employee management. The result shows that the endowment effect means that when people own an item, regardless of its market value, they always overestimate its value. The sellers pricing in the used car market is influenced by the endowment effect, resulting in a higher price than the reference point (a neutral reference price formed by time of use, mileage, and original price). Endowment effects in M&A (mergers and acquisitions) behavior have a significant positive explanatory effect on M&A premiums. In addition, companies can also use the endowment effect appropriately when managing employees to increase employee loyalty.
Data Security Issues and Countermeasure Suggestions for Financial Big data: A Literature Review
Authors: Chen Ningbo
Published: November 2023

Financial Big Data is a contentious topic that needs to be addressed because it is having an increasingly negative impact on people's everyday lives, work habits, and thought patterns. The leakage of financial big data is just one of the issues that financial big data is now dealing with. As a result, the study focus of this work is on the data security problems and solutions related to financial big data. This paper summarizes four main categories of data security issues related to financial big data: attacks on financial big data, data leaks related to financial big data, issues with the reliability of financial big data, and issues with access control related to financial big data. Based on these four problem categories, it searches the literature and organizes the suggested solutions as follows: pay attention to the development of financial data security systems in a big data environment, strengthen education and training, increase the da-ta security awareness of various roles, optimize the processing of big data, and strengthen the storage security of big data by strict user access control. This paper's thought and research also reveal that while financial big data does provide data security issues, it also serves as the primary means of addressing the issue itself. Less research has been done on using financial big data as a countermeasure in and of itself. In the future, we should focus on financial big data itself and explore ways to use financial big data as a countermeasure to data security problems.
Marketing Strategies in Times of Crisis
Authors: Zhang Boyi , Yang Wenyuan , Wang Chicheng
Published: November 2023

In this paper, we discuss and research the marketing strategies which enable the catering industry companies to get through the crisis. Based on the case studies of successful and failing catering companies, we examine and conclude four factors of marketing strategies effective to overcome the problem. This paper provides referential value for catering industry companies to cope with the crisis.
The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry
Authors: Cui Sijia
Published: November 2023

COVID-19 pandemic have a huge impact on human life, and it also creates a demand shock in various industries, including the food industry. This paper mainly researches the impact of the epidemic in the online food delivery industry and the variations in consumer decision-making in this industry. Methods of literature review and questionnaire are used to find out the differences in the online food industry before and after the pandemic and the greatest influencing factors of consumer decision-making after the pandemic. The paper reveals consumers decisions are affected by COVID-19, and consumers care about coupons and promo codes the most after the pandemic. Development applications of online food delivery and further research line are suggested according to consumer decision-making factors.
Negative Consumer Psychology Generated by Blind Boxes: How the Uncertainty Attribute of Blind Boxes Affects Compulsive Buying Tendencies
Authors: Pang Yat Shing , Song Jiayi , Zhou Yuntao
Published: November 2023

In recent years, a "blind box fever" is sweeping the world, and blind boxes are becoming a popular item worldwide. However, while the sales of blind boxes are booming, many consumers are spending a lot of money because of the characteristics of blind boxes that they buy in bulk. This study discusses the relationship between the uncertainty of blind boxes and compulsive consumer psychology in order to protect consumers and make them more aware of the negative effects of blind boxes. It concludes that the uncertainty of blind boxes can lead to compulsive consumer psychology. This study argues for the negative effects of blind boxes, reminds consumers of the need to be aware of the negative consumer psychology generated by blind boxes when purchasing blind boxes, and suggests that government departments and blind box companies should strengthen consumer protection measures to avoid the negative effects of blind boxes on consumers.
The Impact of Congruence Between Self-concept and Female Advertising Image on Advertising and Brand Attitudes
Authors: Chen Wei , Lin Nuoyan , Zhou Huiyi
Published: November 2023

With the rise of women's personal consciousness, femvertising has become one of the key topics in today's research. Researchers mostly explore the impact of feminist advertising on consumers from the perspective of social comparison and self-identity. However, there is still a research gap on how consumers awareness of self affects their perception and acceptance of femvertising. Therefore, this paper connected the consumer self-concept with the female image in feminist advertising and explored the relationship between the consistency of the two and the consumer's advertising attitude and brand attitude. Through the review and analysis of 19 relevant literature, this paper found that the high consistency between consumers' ideal self and female image in femvertising will make them have a more positive attitude towards advertising and brands, compared with the impact of the consistency between actual self and advertising image. Enterprises should understand the self-concept and values of target consumers in order to better meet their needs and expectations in advertising and marketing activities.
Research on Price Prediction of Digital Currency Based on Machine Learning
Authors: Liu Lirui
Published: November 2023

Since the invention of digital currency, the social recognition and demand for special currency and similar cryptocurrencies have increased significantly with the development of digital currency and blockchain technology. The rapid rise in the price of digital currency and its significant volatility attracts a large number of users to invest in it as a digital asset. Before the formation of a regulatory strategy with a standardized system, the development of digital currency will undoubtedly have an increasing impact on society, and its price fluctuation will become an unstable factor in society by increasing the risk to users. Therefore, finding out the factors that affect the price of digital currency and forecasting its price has become the focus of research on Bitcoin in recent years. This will not only help investors and relevant institutions understand Bitcoin and the digital currency market but also help improve the financial market and its policies. In this paper, I use a machine learning model to predict the price of digital currency from both numerical and trend aspects. The main contents include the following elements.First, in terms of data characteristics, I comprehensively summarized and referred to the previous research on the price of special currency at home and abroad. Second, in terms of model prediction, I designed a two-stage feature processing method, used three kinds of recurrent neural network models to compare and predict the price of digital currency, and used recursive feature elimination (RFE) and logical regression (LR), random forest (RF), linear discriminant analysis (LDA) Support Vector Machine (SVM) and Naive Bayes (NB), five commonly used machine learning models, are combined to predict the price trend of Bitcoin.
An Empirical Analysis of the Factors Influencing Group Purchasing Behavior of Young Consumer Groups
Authors: Zhuang Kaihe
Published: November 2023

As an emerging business model derived from the development of the Internet, the O2O model has widely influenced the consumption habits of contemporary young people. Based on the O2O group-buying model, this paper uses literature research and quantitative analysis to empirically analyze the factors influencing group-buying attitudes in the online environment from the consumer psychology of young consumers and the characteristics of group-buying itself, using the perceived risk and technology acceptance model. The purchase intention of young consumers was derived to be positively correlated with effort expectation, performance expectation, social expectation, perceived preference, and facilitation factors. It helps businesses to better utilize the group-buying model in the online environment and grasp the purchasing preferences of young consumers and proposes countermeasures and suggestions in further segmenting the market, strengthening experience marketing, and focusing on the development of new products. The retail industry has also begun to gradually seek the optimization and integration of offline and online to carry out O2O transformation.
Trends in the Future of China's Retail Pharmacy Industry
Authors: Hu Yutong
Published: November 2023

Retail pharmacies are the largest market for the sale of medicines in China. In recent years, outbound mergers and acquisitions have become an essential means of promoting the growth of the pharmaceutical industry, considering the industry's increasing concentration and degree of the chain. Furthermore, the background of the rise of domestic e-commerce combined with the stimulus of the covid-19 pandemic has ushered in a golden period for online pharmacy development. In addition, from the perspective of the policy environment, the prescription outflow trend will also drive the development of the pharmacy industry. In the future, the competition between online and physical pharmacies will become more intense. Chinese leading pharmaceutical companies have all made strategic moves to respond to changes in the industry. By introducing an example of a leading domestic company acquiring a small pharmacy, this paper aims to provide insight to investors into the strategic thinking of pharmacies in the context of the current industry development in China.
Rational Choice with Status Quo Bias
Authors: Xia Yuchen
Published: November 2023

Status quo bias refers to the psychological tendency of people to maintain existing decisions without making changes. This paper aims to explore the influence of status quo bias on regular financial management and consumption decisions based on existing literature and data and provides relevant suggestions to reduce the impact of Status quo bias. The study focuses on the influence of status quo bias on personal regular financial behavior and consumption choices and analyzes the causes of status quo bias and countermeasures. The result shows that status quo bias affects regular financial management and consumption decisions. People are more likely to stay where they are and ignore better options or opportunities. In regular financial management, they may be reluctant to change investment plans, and in consumption decisions, they prefer to consume now and ignore long-term planning. To cope with the negative impact of status quo bias, the author proposes some coping strategies, such as setting goals and providing information, setting up automated savings plans and using visual tools.
The Development of CAPM Model and Its Application in the Field of Corporate Finance
Authors: Li Shihao
Published: November 2023

In the modern financial world, when investors make capital market investments, they are often confused about what kind of portfolio can bring the maximum benefit return with the minimum risk. This paper mainly studies the theoretical basis of CAPM and the application field of the model. In order to clearly summarize the CAPM model, this paper evaluates and summarizes the relevant research results of CAPM in stock investment and structure optimization in different literatures through the method of literature review. Finally, this paper finds that CAPM, as a single factor model, is convenient for users to calculate data, but in the actual use of the market, it is not suitable for investors to rely on because of too idealized assumptions and the risk coefficient.
Nike's Marketing Strategy in the Internet Era
Authors: Wang Yungu
Published: November 2023

With the continuous expansion of the competitive sports market and the continuous increase of market participants, the sports product market in China has formed a chaotic situation. Domestic and foreign sports brands are competing to occupy the market, and large sports equipment manufacturers are using various channels to increase their market share. This paper analyzes the sales environment of Nike in East China and discusses some problems. In particular, that current Nikes brand marketing strategy includes: First, the market positioning of the product is too simple; At the same time,product distribution channels are affected and its easy to find out that the brand management of products is ignore. This paper puts forward the following suggestions on the sales work of Nike in East China: Enriching the market positioning of the company, strengthen the companys brand communication channels and strengthen the brand management of enterprises, which can enhance corporate branding.
An Analysis of the Worlds Economic and Financial Development Tendency
Authors: Fang Linxi
Published: November 2023

Based on different conditions, economic growth is changing a lot, and many studies focus on the economics of the world to identify the tendency. The paper will discuss the economic and financial tendency of the 21st century. The paper will conduct a detailed analysis on the micro-economic and macroeconomic sides based on existing literature and statistical data. First, the paper discusses the various types of markets in microeconomics, such as the perfect competition market, the monopolistic competition market, the oligopoly market, and the monopoly market. Second, will come from macroeconomics, which includes the financial crisis, the GDP of each country, and the increase tendency of countries in the future. The results indicate that the future economy and finance will have a trend toward overall improvement and sustainable development. It can be seen from the development trends of national industries, large companies, GDP, etc. However, there will also be potential challenges that require the adjustment of national policies and the cooperation of enterprises.
Social Responsibility, Media Attention and Financial Risk of Listed Real Estate Companies in China
Authors: Chai Jinyuan
Published: November 2023

In the past two years, real estate companies have been actively exploring new development models at the policy level. For the future sustainable development of real estate companies, ESG performance can reflect the overall credit quality of companies in non-financial aspects, while the fulfillment of social responsibility is an important factor in measuring the ESG performance of companies, and therefore gradually becomes a focus of attention. In order to analyse the relationship between social responsibility fulfillment and financial risk of real estate companies, this paper proposes hypotheses based on theories such as stakeholder theory, introduces media attention into the analysis framework, and selects data of Chinese A-share real estate listed companies from 2010 to 2019 for empirical testing. It is found that the fulfillment of social responsibility by real estate companies is negatively related to financial risk, while media attention plays a negative moderating role in this regard. The findings provide empirical support for the mechanism of the impact of social responsibility fulfillment on real estate companies' financial risk and offer policy options for real estate companies to reduce their own financial risk.
Opportunity Outlook for Kiehl's Brand Development Based on McKinseys Seven-step Model for Cosmetics Industry Analysis
Authors: He Ziwei
Published: November 2023

The popularity and competitiveness of the cosmetics industry make it necessary for companies to have a thorough understanding of the market to stay ahead of the competition. The aim of this research paper is to analyze the opportunity outlook for Kiehl's brand development based on McKinses seven-step model for cosmetics industry analysis. The general content of the research includes a detailed analysis of the cosmetics industry based on McKinseys seven-step model, a case study of Kiehl's brand development, and a discussion of Kiehl's opportunities for growth. The findings from this research paper indicate that Kiehl's has the potential for growth by targeting specific markets such as the anti-aging segment and expanding globally. The research concludes that Kiehl's should leverage the opportunities identified in this analysis in brand feature reinforcement, marketing strategies and quality guarantee to stay being superior to others in the highly competitive cosmetics industry.
An Analysis of the Fama-French Three-Factor Models Capacity to Account for Cross-sectional Volatility in Stock Returns
Authors: Xiao Entong
Published: November 2023

The studys main focus is on the Fama-French Three-Factor Models capacity to account for cross-sectional volatility in stock returns. The Fama-French Three-Factor Model was used to assess a sample of 720 equity funds and determine each funds excess returns and three-factor risk exposures. The exposure of each element was then tested using linear regression to see if it could predict the excess returns. The studys focus is on the shortcomings of the traditional Capital Asset Pricing Model (CAPM) and the possibility that the 3-factor model could offer a more precise and thorough explanation of stock returns. The empirical results indicate that it may not be robust all the time, and there could be other factors functioning meanwhile, which are not captured by the model. Furthermore, the Efficient Market Hypothesis (EMH) may not be effective and accurate in its strictest form. The studys empirical examination of the Three-Factor Model and its implications for the Efficient Market Hypothesis (EMH) and other related ideas are what give it its value.
The Financial Expenditure in the Field of Rural Teacher Construction Under the Background of Poverty Alleviation Through Education ---Take Educational Poverty Alleviation in Poverty-stricken Counties in Shaanxi Province as an Example
Authors: Mo Zhou
Published: November 2023

As a fundamental solution to block the intergenerational transmission of poverty, poverty alleviation through education is still the direction and focus of Chinese poverty governance in the post-poverty era. Faced with the existing problems in poverty alleviation through education concerning the young and middle-aged rural teachers could be introduced but cannot stay, as well as various psychological and living needs problems of rural teachers. In order to ensure the continuous inflow of fresh blood in the construction of rural teachers, it urgently needs strong and precise support from financial policies. This paper takes an example of education poverty alleviation in poor counties of Shanxi Province. With the help of literature review and interviewing methods, this paper demonstrates the actual internal and external problems faced by the construction of rural teachers, such as the personal promotion of rural teachers, psychological problems, and the organizational structure of teachers. From the perspective of financial solutions, this paper explores the basic ideas of the construction of rural teachers and then puts forward new ideas on the construction of rural teachers in terms of structural adjustment of fiscal policy implementation.