bluuebunny/crossref_metadata_2025 huggingface dataset:
The Non-Linear Impact of Medium and High-Technology Manufacturing on Environmental Quality: Evidence from Leading Technological Economies Using a PSTR Approach
Authors: Boussaidi Ramzi , Jebli Mehdi Ben , Bakoben Hussam Buzaid M.
Published: February 2025

High-tech manufacturing presents a dual challenge: while it offers opportunities to enhance environmental quality through innovation and efficiency, it can also exacerbate environmental risks if not properly managed. This study explores the non-linear relationship between medium and high-technology manufacturing (MHTM) and CO2 emissions, utilizing data from 12 leading MHTM countries over the period 1990-2021. Employing the Panel Smooth Transition Regression (PSTR) model of Gonzàlez et al. (2005), the analysis uncovers a threshold effect in the MHTM-CO2 emissions nexus. Specifically, an MHTM threshold of 56.68% is identified: below this level, MHTM significantly increases CO2 emissions, whereas, above it, MHTM significantly reduces emissions, thereby enhancing environmental quality. The findings also reveal a threshold-dependent effect of renewable energy (RE); below the threshold, RE increases CO2 emissions, while above it, RE significantly improves environmental quality. Conversely, non-renewable energy (NRE) and trade consistently contribute to environmental degradation, regardless of the threshold. Sensitivity analyses, based on European and non-European sub-samples, show that for European countries, MHTM reduces emissions both below and above a threshold of 58.49%. For non-European countries, however, significant reductions in CO2 emissions occur only when MHTM exceeds a threshold of 66.7%. These results provide critical insights into the nuanced role of technology, energy, and trade in shaping environmental outcomes.
Optimasi Simple Additive Weighting Menggunakan Rank Order Centroid dalam Pemilihan Supplier Marketplace
Authors: Sinta Bella Criska  , Deni Arifianto  , Amalina Maryam Zakiyyah
Published: February 2025

Proses pemilihan supplier di marketplace khususnya Shopee Indonesia sering menjadi tantangan bagi para reseller terutama bagi para reseller pemula. dalam wawancara yang telah dilakukan kesulitan memilih supplier dengan produk dan harga yang cocok tidaklah mudah karena persaingan harga yang tipis bahkan hanya untuk memilih supplier yang cocok membutuhkan waktu sampai berbulan-bulan. Oleh karena itu, tujuan dari penelitian ini untuk memberikan solusi dalam pemilihan supplier pada marketplace melalui penerapan aplikasi Sistem Pendukung Keputusan. Metode yang digunakan adalah Simple Additive Weighting (SAW) yang dioptimalkan dengan pembobotan menggunakan Rank Order Centroid (ROC). Fokus utama penelitian ini adalah membantu pedagang retail online atau reseller dalam menentukan supplier di Marketplace Shopee Indonesia. Variabel yang digunakan untuk penilaian supplier diperoleh langsung dari aplikasi Shopee Indonesia, dengan kategori toko yang dipilih adalah pakaian daster. Pembobotan ROC pada metode SAW diterapkan berdasarkan variabel skor rating penjual, jumlah ulasan bintang lima, harga produk, jumlah produk yang terjual, dan jarak lokasi. Hasil penelitian menunjukkan bahwa penerapan ROC pada SAW mampu mengoptimalkan hasil pemeringkatan, menghasilkan nilai preferensi yang lebih tinggi. Hal ini dibuktikan dengan adanya perbedaan signifikan pada nilai preferensi. Kombinasi metode ROC-SAW menghasilkan nilai tertinggi pada peringkat 1 sebesar 0,945399, dibandingkan metode SAW tanpa ROC yang hanya mencapai 0,916129 pada peringkat alternatif 1, dengan selisih nilai sebesar 0,029270 meskipun peringkatnya tetap sama. Perbedaan nilai dan peringkat juga ditemukan pada alternatif lain, menunjukkan bahwa metode ROC-SAW lebih efektif dalam meningkatkan akurasi pemilihan supplier.
Implementasi Metode Lean UX pada Perancangan Desain UI/UX Aplikasi E-Commerce SuperIndo Berbasis Website
Authors: Aaqilah Hanna Qoonitah  , Syahrian Firma
Published: February 2025

Kehadiran e-commerce merupakan salah satu indikasi dari perkembangan teknologi. Mahkota Taiwan Co., LTD melakukan pengembangan sistem terintegrasi bernama SuperIndo yang digunakan untuk mempermudah proses bisnis dan memperluas jangkauan pemasaran. Dalam melakukan perancangan sistem, diperlukan desain atau tampilan yang menarik untuk merepresentasikan identitas perusahaan guna meningkatkan citra merk dan menarik pengguna sehingga berpotensi menjadi pelanggan. Pada proses perancangannya melibatkan metode Lean UX dan dilanjutkan dengan pengujian Usability Testing, pengukuran menggunakan User Experience Questionnaire (UEQ),  dan perhitungan Completion Rate yang dilakukan kepada 30 user tester untuk mengukur  aspek Efficiency (Efisiensi) dan Satisfication (Kepuasan) dalam dua kali iterasi. Heuristic Evaluation dilakukan bersama evaluator profesional untuk melakukan evaluasi dan memberikan penilaian terhadap rancangan sistem dengan menggunakan Heuristic Evaluation Questionnaire (HEQ). Hasil dari proyek akhir ini berupa rancangan sistem aplikasi e-commerce berbasis website untuk pelanggan dalam bentuk prototype. Hasil pengujian sistem memperoleh peningkatan nilai MAUS pada iterasi kedua sebanyak 4.71%, peningkatan pada seluruh variabel UEQ, dan peningkatan Completion Rate sebesar 0.3%. Harapan dari perancangan desain atau tampilan sistem ini adalah dapat diimplementasi dalam pengembangan sistem untuk mempermudah proses bisnis, memperluas jangkauan pemasaran, dan meningkatkan citra merk perusahaan, sedangkan untuk pengguna adalah mempermudah akses dan proses untuk melakukan pembelian produk dari perusahaan tersebut.
AI based Content Creation and Product Recommendation Applications in E-commerce : An Ethical overview
Authors: Aditi M Jain  , Ayush Jain
Published: February 2025

As e-commerce rapidly integrates artificial intelli-gence (AI) for content creation and product recommendations, these technologies offer significant benefits in personalization and efficiency. AI-driven systems automate product descriptions, generate dynamic advertisements, and deliver tailored recom-mendations based on consumer behavior, as seen in major platforms like Amazon and Shopify. However, the widespread use of AI in e-commerce raises crucial ethical challenges, particularly around data privacy, algorithmic bias, and consumer autonomy. Bias—whether cultural, gender-based, or socioeconomic—can be inadvertently embedded in AI models, leading to inequitable product recommendations and reinforcing harmful stereotypes.
This paper examines the ethical implications of AI-driven content creation and product recommendations, emphasizing the need for frameworks to ensure fairness, transparency, and need for more established and robust ethical standards. We propose actionable best practices to remove bias and ensure inclusivity, such as conducting regular audits of algorithms, diversifying training data, and incorporating fairness metrics into AI models. Additionally, we discuss frameworks for ethical conformance that focus on safeguarding consumer data privacy, promot-ing transparency in decision-making processes, and enhancing consumer autonomy. By addressing these issues, we provide guidelines for responsibly utilizing AI in e-commerce applications for content creation and product recommendations, ensuring that these technologies are both effective and ethically sound.
Systematic ROI Assessment Framework for Legacy System Modernization
Authors: Rajkumar Chindanuru
Published: February 2025

This article presents a comprehensive framework for evaluating Return on Investment (ROI) in legacy application modernization initiatives, addressing the growing need for organizations to make data-driven decisions in their digital transformation journeys. The framework integrates both quantitative and qualitative dimensions of assessment, providing a structured approach to measuring the effectiveness of modernization efforts. By examining the interplay between tangible benefits, such as operational efficiency gains and cost reductions, alongside intangible benefits like improved business agility and enhanced user experience, the framework enables organizations to develop a holistic understanding of their modernization investments. Through a systematic evaluation methodology incorporating clearly defined business goals, cost-benefit analysis, intangible benefit assessment, and robust ROI metrics, organizations can better align their modernization initiatives with strategic objectives. The proposed framework not only facilitates initial decision-making but also supports continuous monitoring and optimization of modernization outcomes, contributing to the growing body of knowledge in digital transformation management. This article bridges the gap between theoretical modernization approaches and practical implementation considerations, offering valuable insights for technology leaders and decision-makers navigating the complexities of legacy system transformation.
FACTORS AFFECTING THE PROFITABILITY OF THE LOGISTICS INDUSTRY: FINANCIAL APPROACHES, GL
Authors:   Uzhhorod National University, Kyrlyk Natalіa , Humeniuk Sava ,   University of Customs and Finance
Published: February 2025

Logistics companies, delivering a variety of goods and products, satisfy not only the critical
needs of consumers, but also offer a wide range of consumer goods: the latest models of clothing and
shoes, the latest innovations in household appliances and electronics, and more.
And the article analyzed the largest companies in the world based on logistics revenues for
2020. Income in the logistics market is the totality of financial income received by enterprises providing logistics services from their activities. Such services may include transportation, warehousing, supply chain management, customs services, cargo handling, packaging, inventory management and other operations related to the delivery of goods from the manufacturer to the consumer.
The largest companies in the world based on logistics revenue in 2020 are: UPS Inc., FedEx,
Deutsche Post DHL, La Poste Group, Kuehne+Nagal, Deutsche Bahn AG, Mediterranean
Shipping Company Holding SA, Maersk A/S, DSV A/S , XPO Logistics, etc.
The financial condition of the logistics industry, which is influenced by a set of internal and external factors that determine the efficiency of the enterprises, profitability and resistance to changes in the
market, is studied. The main factors affecting the financial condition of the logistics industry are identified: demand for logistics services, the cost of fuel and energy resources, technological innovations,
regulatory and legislative changes, market competition, the company's financial policy, external risks.
To succeed in this competitive environment, companies must embrace digitalization, prioritize
sustainability, and invest in talent development and cybersecurity measures. By remaining flexible,
innovative and customer-centric, the transport and logistics services market will continue to play a
critical role in ensuring efficient and reliable supply chain operations worldwide
THE METHODOLOGY OF NEOCLASSICISM IN THE ANALYSIS OF MODERN ECONOMIC SYSTEMS TRANSFORMATION: LIMITS OF APPLICABILITY
Authors:   Academy of Labor, Social Relations and Tourism, Fedotov Oleksandr , Fedotov Serhii ,   Zaporizhzhya National University
Published: February 2025

This article explores the application of neoclassical methodology in analyzing the transformation processes of modern economic systems. The authors focus on identifying which aspects and
tools of neoclassical economic theory can be effective in understanding complex economic changes.
Special emphasis is placed on the critical assessment of the limitations of this approach in the context of contemporary economic development challenges. The article highlights both the advantages
and drawbacks of using neoclassical approaches to explain transformational processes in different
countries and regions worldwide. The study is based on an analysis of current empirical data and
scientific literature, allowing for the determination of the conditions and boundaries within which
neoclassical methodology can be effectively applied to the study of economic transformations
INSTITUTIONAL FRAMEWORK AND REGULATORY PRINCIPLES OF PUBLIC DEBT MANAGEMENT
Authors:   Kyiv University of Construction and Architectur, Petrukha Nina , Petrukha Serhii ,   Kyiv University of Construction and Architectur, Kutsovsky Oleksandr ,   Academy of Labor Social Relations and Tourism, Miakota Roman ,   SESE “The Academy of Financial Management”
Published: February 2025

Public debt management plays a vital role in Ukraine's financial policy, ensuring public
finance stability and contributing to macroeconomic development. This article analyzes the institutional framework and regulatory principles of public debt management in Ukraine from both historical and contemporary perspectives. It focuses on key stages in the development of the public debt
management system, from independence to the present day. The evolution of legal, institutional,
financial, and technological factors that have influenced the formation of public debt policy during
various periods, including the establishment of an independent state, economic crises, the COVID19 pandemic, and wartime in Ukraine, is highlighted. A statistical assessment of public debt under
extraordinary challenges and threats is provided.
The article explores adaptive strategies for managing debt risks, the digitalization of financial processes, and the role of international financial assistance in ensuring economic stability. It
emphasizes the behavioral aspects of decision-making in debt management under conditions of
limited rationality, uncertainty, and information asymmetry. Innovative theoretical and methodological approaches to improving the public debt management system in light of global transformations, exogenous challenges, and the needs of the national economy are proposed. The practical
significance of the study lies in developing scientifically grounded recommendations for enhancing
the institutional capacity of the state, increasing transparency in debt policy, and integrating modern financial instruments. The article concludes with the necessity of developing proactive strategies to address external environmental challenges, ensuring long-term financial stability and economic security for Ukraine.
FOREIGN EXPERIENCE OF INNOVATIVE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES
Authors: Babych Igor , Faiuk Oleksandr ,   Cherkasy State Technological University
Published: February 2025

The article analyzes foreign experience in the in the field of innovative support for small and medium-sized enterprises. For Ukraine effective support of innovative activities of enterprises in this sector remains a problem. in this sector remains a problem for Ukraine. The study of foreign experience in the field of innovation support for small and medium-sized enterprises and medium-sized enterprises (SMEs) is important for the development of an effective policy for the functioning and development of enterprises in this sector in Ukraine. Foreign experience shows the importance of a systematic experience shows the importance of systemic state support, creation of a favorable institutional environment and favorable institutional environment and the formation of innovative ecosystems for the successful functioning of SMEs. We consider the experience of Germany, the United States, South Korea, and the Scandinavian countries. The most common forms of innovation support in Germany are integration with scientific institutions on the basis of based programs and regional innovation clusters. In the United States innovation activity is developed because of the Small Business Innovation Research program, the development of startup ecosystems, and participation in government in government contracts. South Korea's innovation activities are based on loans for technology startups. The Creative Economy Innovation Centers” promote the development of SMEs through access to technology, marketing support, and cooperation with large corporations. support and cooperation with large corporations. Sweden, Finland and Denmark emphasize environmental innovation in small businesses. As part of their support programs for small businesses, governments and financial institutions are developing schemes to promote investment in green technologies and research that support the development of new environmental solutions. Special programs are being actively developed to train entrepreneurs in the field of innovation management, including innovation management. Foreign experience shows that successful innovation development of SMEs is based on several key principles: financial support for innovation, including the creation of state funds for loans and grants; development of innovation ecosystems, which primarily means integration of SMEs into regional clusters and cooperation with large businesses; educational and mentoring support, which includes training programs for entrepreneurs on how to implement innovations; and expanding access to technology, which means providing access to scientific developments and high-tech equipment.
ORGANIZATION OF INNOVATIVE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE REGION DURING THE WAR IN UKRAINE
Authors: Babych Igor , Ohilko Dmytro ,   Cherkasy State Technological University
Published: February 2025

The article examines the organization of innovative development of small and medium-sized businesses in the region during the war in Ukraine. The author notes the development of new areas of activity of small and medium-sized businesses during the war, as well as the growing financial problems of small and medium-sized businesses due to reduced demand, loss of markets and lack of capital. The author identifies domestic and foreign researchers who have devoted their publications to the innovative development of small and medium-sized businesses. For the innovative development of small and medium-sized businesses in the regions, it is important to form innovation clusters, business incubators and technology parks that promote the development of SMEs by providing access to modern technologies and consulting support. The author examines the organizational principles under which small and medium-sized businesses operate during wartime and which focus on innovative development, which involves adaptability and flexibility of management mechanisms and production facilities. It is noted that, despite the challenges, many SMEs have taken advantage of this period to organize innovative activities in terms of developing strategic competencies, which can potentially help them recover and strengthen their competitive position after the end of the war. A significant number of businesses relocated to the non-occupied regions, continued their development, and adapted to the military challenges and innovation priorities of modern Ukraine. The relocation of enterprises to safer regions has intensified the development of local business support centers, particularly in the western regions of Ukraine. The author notes a decline in the profits of most SMEs and formulates the biggest risks for the development of this sector of the economy. The study concludes that the use of digital tools has become the basis for supporting the continuous operation of SMEs, providing remote access to markets and customers, allowing enterprises to maintain flexibility and quickly adapt to changes in the context of war, and identifies approaches to effectively support the innovative development of SMEs in the context of war.
МЕТОДОЛОГІЧНІ ОСНОВИ ОЦІНКИ РІВНЯ РОЗВИТКУ НАЦІОНАЛЬНОЇ СТАНДАРТИЗАЦІЇ НА ПРИКЛАДІ СИСТЕМИ СТАНДАРТИЗАЦІЇ ЛУБ'ЯНИХ ВОЛОКОН
Authors: Калінський Є. О. , Воронко О. В. , Россолов В. В.
Published: February 2025

У статті представлено методологічні основи кількісної оцінки рівня розвитку національної системи стандартизації луб'яних волокон. Обґрунтовано актуальність розробки такої методології у контексті глобалізації світової економіки та необхідності підвищення конкурентоспроможності вітчизняної продукції на міжнародному ринку. На основі системного аналізу існуючих підходів до оцінки якості луб'яних волокон розроблено комплексну систему індикаторів та критеріїв оцінки, що включає п'ять ключових груп: технологічність методів оцінки якості, об'єктивність вимірювань, інформативність стандартів, сучасність обладнання та відповідність міжнародним вимогам. Для кожної групи індикаторів визначено вагові коефіцієнти та розроблено детальні критерії оцінки за 5-бальною шкалою. Запропоновано математичний апарат для розрахунку групових та інтегрального показників рівня розвитку, який враховує відносну важливість різних аспектів через систему вагових коефіцієнтів. Розроблено шкалу оцінки та критерії інтерпретації результатів, що дозволяють чітко визначити рівень розвитку системи та ступінь її відставання від еталонної. Проведено апробацію методології на прикладі порівняльного аналізу систем стандартизації України та США. Встановлено, що інтегральний показник рівня розвитку української системи становить 0.53 (задовільний рівень) порівняно з 0.91 (відмінний рівень) для системи США. Визначено ключові напрямки відставання: технологічність методів (-11 балів), об'єктивність вимірювань (-10 балів) та сучасність обладнання (-10 балів). На основі отриманих результатів сформульовано практичні рекомендації щодо використання розробленої методології, включаючи періодичність проведення оцінки, вимоги до складу експертної групи, порядок документування процесу та напрямки використання результатів. Запропонована методологія створює наукове підґрунтя для систематичного моніторингу розвитку системи стандартизації та обґрунтування управлінських рішень щодо її модернізації. Визначено перспективні напрямки подальших досліджень, зокрема розробка автоматизованої системи розрахунку показників, розширення системи критеріїв та адаптація методології для оцінки систем стандартизації інших видів текстильної сировини.
GENERAL CHARACTERIZATION OF THE FEATURES AND METHODS FOR FORMING FLEXIBLE REGRESSION EQUATIONS OF HICKS-LINDHAL INCOME STREAMS
Authors:   Lviv Polytechnic National University, Kulinich Tetiana
Published: February 2025

The study of methods for forming flexible regression equations of Hicks-Lindahl income flows is relevant in today's conditions, where modeling economic processes requires increasing adaptability and accuracy. Currently, flexible regression equations allow for accounting for nonlinearity and the complex nature of relationships between economic variables, which is important for analyzing income flows of economic entities that ensure stable consumption and reflect the sustainability of economic welfare. They also address the need for assessing inequality and provide the potential for forecasting economic growth. Thus, the article is aimed at providing a general characterization of the features and methods of forming flexible regression equations of Hicks-Lindahl income flows. The results of the study prove that regression equations (specifically those with transformations, using split data, flexible functions, and latent variables) not only reflect the variability of Hicksian and Lindahlian incomes but are also capable of adequately responding to the state of both external and internal environments. Furthermore, the prospects for future research lie in the empirical testing of adaptive regression models that account for the dynamic variability of external and internal factors influencing Hicks-Lindahl incomes.
THE CURRENT STATE OF ELECTRIC TRANSPORTATION IN UKRAINE AND THE WORLD AND ITS IMPACT ON THE ENVIRONMENT
Authors:   State Tax University, Sliusareva Liudmyla , Matviichuk Roman ,   State Tax University
Published: February 2025

Reducing the number of emissions of harmful substances and reducing the environmental footprint of motor vehicles allows manufacturers to actively implement electric and hybrid technologies. This is an important step in ensuring the introduction of electric vehicles, which stimulates the transition to environmentally friendly transport and contributes to the development of infrastructure, economic stimulation and increasing the level of environmental awareness of society. The article is dedicated to the study of the main trends and characteristics of the electric vehicle market in Ukraine and the world. A comparative analysis of the indicators of the number of registered electric cars, sales volume and market share of electric cars in Ukraine and some countries of the world was carried out. Trends in the number of electric cars in Ukraine and the world and their impact on the environment are highlighted. An overview of the works of scientists and practitioners both in Ukraine and in the world on the issue of ecological and economic studies of electric vehicle trends, problems and prospects for their development was made. The development of environmental policy, the adoption of international agreements and national legislative acts, and the creation of institutions for environmental protection are studied. According to ElectroCars, the best incentive for the development of the electric vehicle market in many countries of the world is exemption from taxes and fees. The mechanism of exempting electric cars from taxation or preferential taxation has the greatest success in countries where the general level of taxes is set and where maintaining a car requires a significant share of the budget. An analysis of the experience of the global development of electric cars shows that the most effective factors affecting the development of electric cars are subsidizing a share of the market value of an electric car and state support for the creation of charging infrastructure. The experience of the development of electric vehicles in the developed countries of the world can be very useful for Ukraine. The development of electric vehicles in Ukraine requires timely political support, which, in principle, corresponds to the general trends of socio-economic development of industrialized countries of the world.
PRINCIPLES, STAGES AND METHODS OF FINANCIAL RISK MANAGEMENT
Authors:   Vinnytsia Institute of Trade and Economics of State University of Trade and Economics, Krupelnytska Iryna , Zhukova Olga ,   Vinnytsia Institute of the University of "Ukraine"
Published: February 2025

The article considers the theoretical foundations of risk identification in production and trade. A comprehensive definition of the concept of ’risk’ is proposed. The main types of risks arising in economic activity are presented and characterised. A classification of groups of financial risks based on the sources of their occurrence is given. The theoretical and practical issues of assessing the impact of risk on the efficiency of innovation activity are analysed. On the basis of a small agricultural enterprise, an approach to determining and assessing the level of damage due to production delays, increased production costs, changes in sales value, defects in finished products, shortages of products, and inflation is proposed. The article separately considers innovative means that may affect the formation of the final results and the effectiveness of anti-risk measures and determines the feasibility of these measures, as well as reserves that can be used to improve the efficiency of the innovation process. The ways to reduce possible risks for kiwi marketing are considered. The relevance of the problem lies in the need to identify, study and assess risks in the Ukrainian economy. Therefore, the paper takes into account the nature of risks, types of risks, their functions and methods of minimising them. Let us summarise the results of the research: 1. Risk arises from the uncertainty of the environment, and the less information there is about it, the more uncertain it is. Under these conditions, an entrepreneur should remember that his main task is not to avoid risks at all, but to make risk-related decisions based on objective criteria, namely: to what extent an entrepreneur can act when taking risks. 2. There are many classifications of risks, but the most common are the following: political, production, commercial, financial, technical, industrial and innovative. 3. It should be remembered that it is necessary not to avoid risks, but to be able to reduce the likelihood of their occurrence, which is possible due to proper management work, which is a set of measures aimed at forecasting and early detection of risks that affect the business entity, development and implementation of measures to neutralise them (risk analysis and assessment, business plan development, insurance, etc.)
COMPONENT TRANSFORMATION OF INTELLECTUAL CAPITAL OF ENTERPRISES THROUGH THE PRISM OF THE CONDITIONS OF THE DIGITAL ECONOMY
Authors:   University of Bioresources and Nature Management of Ukraine, Cherniavskyi Ivan
Published: February 2025

The article clarifies the features and essential characteristics of the digital economy (in particular, its main aspects are highlighted: globalization, information-digital dominance and intellectualization of economic activity, which develop in close interrelation and interdependence), which made it possible to determine the role and impact of digital technologies on the activities of enterprises and the component transformation of their intellectual capital. Intellectual capital of enterprises in the context of the digital economy includes knowledge, creative and intellectual abilities, key competencies, creativity, as well as practical experience of employees, which is formed under the influence of socioeconomic and institutional conditions and is used to achieve strategic goals and develop innovative potential in the digital environment. It was found that the main characteristic of intellectual capital is its activity and energy, which allows combining all opportunities and resources, thus determining its ability to generate new ideas and results. It is proven that the component transformation of intellectual capital is based on information and communication and digital technologies, the rapid development of which is already changing the traditional economy today, transforming it from a resource-based to a resource-reproducing one. Social responsibility, partnership support, inclusion are important tools for creating value in business, as they allow borrowing best practices and forming an improved business model. The positive and negative consequences of the component transformation of intellectual capital are considered through the prism of the digital economy. Digital technologies provide new tools for building competencies, protecting intellectual property, increasing social responsibility, and using inclusions, which is especially important in the context of globalization and rapid technological change. It is established that intellectual capital plays an important role in the modern economy, and its capabilities and advantages are significantly increasing under the influence of the conditions of the digital economy, which also determines its component transformation.
MONITORING OF INDUSTRY MARKETS AS A TOOL OF ANALYTICAL ENSURING ADMINISTRATION OF ADMINISTRATIVE DECISIONS
Authors:   West Ukrainian National University, Chykalo Inna
Published: February 2025

The article is devoted to issues of monitoring industry markets as a tool for making managerial decisions. The article summarizes the methodological approaches to the phasing of monitoring of industry markets and characterizes the main groups of methods that can be used for its implementation. The main influencing factors on the formation of supply and demand in the industry market have been identified. The purpose of this article is to conceptualize and systematize the theoretical and methodological foundations for the formation of an effective monitoring system of industry markets, which will serve as an information base for making management decisions. It has been substantiated that under martial law conditions, the use of monitoring enables an enterprise to assess the state and development trends of the market and adapt its activities to meet its needs. Methodological approaches to the stages of conducting sectoral market monitoring have been summarized, based on which an algorithm for sectoral market monitoring has been developed as a tool for analytical support in managerial decision-making. The primary methods suitable for conducting sectoral market monitoring under specific constraints, such as limitations in information availability, time frames, and the nature of decisions being made, have been characterized. These methods include expert evaluation-based approaches, strategic analysis techniques, and statistical monitoring methods. The key factors influencing the formation of supply and demand in sectoral markets have been identified. Attention is drawn to the importance of considering wartime adjustments to societal phenomena and processes in decision-making. These adjustments include the occupation of certain territories, active military operations in specific areas, population migration, asset losses and destruction of enterprises, as well as disruptions in logistics networks. It is concluded that integrating sectoral market monitoring into managerial decision-making processes enables a systematic assessment of trends in market conditions in dynamics.
FORMATION OF PARTNERSHIPS: DIRECTIONS, EFFICIENCY AND CHALLENGES IN THE CONTEXT OF MARTIAL LAW
Authors:   University of Water and Environmental Engineering, Popko Оlena , Slipetskyi Orest ,   University of Water and Environmental Engineering, Kuzo Nataliia ,   Lviv Politechnic National University
Published: February 2025

The formation of partnerships is a topical issue for domestic businesses, as it allows enterprises to increase competitiveness, improve their image, increase market value, and avoid confrontation in common markets by establishing ties with stakeholders. The study found that the effectiveness of relations with partners involves determining the ratio of the results obtained and the costs of forming and maintaining partnerships. The results of such activities may include profitability, resource intensity of processes between partners, and access to new resources. To determine and evaluate the effectiveness of partnerships, it is advisable to identify indicators that will determine the effectiveness of these relationships. Among the indicators that should be taken into account when determining the effectiveness of partnership relations are the following: market reputation of the enterprise, market share of the enterprise, growth of brand awareness, coverage of new markets, product quality, profit growth, cost reduction, access to new resources, production capacity utilisation, duration of cooperation, partner’s share in procurement, information management, increase of reliability and flexibility of activities, level of satisfaction with partnership relations, introduction of innovations, etc. To determine a generalised indicator of the effectiveness of partnership relations, it is advisable to consider the assessment of indicators on a point scale and the importance coefficients of these indicators. The necessary data can be obtained based on an expert assessment, where the experts can be employees of the enterprise who have access to the necessary information in accordance with their job descriptions. After establishing the level of effectiveness of partnership relations, it is advisable to develop a programme for their development, the main stages of which are proposed to be the following: formulation of the goal and objectives for the development of partnership relations, formulation of tasks for the development of partnership relations, information and marketing support for the development of partnership relations, identification of methods, means and mechanisms for the development of partnership relations, implementation of methods, means and mechanisms for the development of partnership relations, evaluation of the results of development of partnership relations. When forming partnerships, it is also necessary to consider specific problems that may hinder their development.
MARKET RESEARCH OF THE UKRAINIAN DAIRY INDUSTRY MARKET
Authors:   Kyiv National University of Technologies and Design, Shikovets Kateryna , Kvita Halyna ,   Kyiv National University of Technologies and Design, Smolsky Maxim ,   Kyiv National University of Technologies and Design
Published: February 2025

An analysis of the current business environment and marketing tools leads to the conclusion that the development of domestic production of goods or services largely depends on the strategic orientation of business in the current economic environment. Providing the population of Ukraine with quality food products, expanding their range and reducing food dependence on imports is an urgent problem today. Market research is a guideline for companies to formulate their marketing strategies and product development. It also helps to identify trends in consumer behavior, such as changes in preferences for organic products, sustainable production, or increased demand for alternatives to traditional dairy products, and to take measures to attract new consumers. The use of market research tools in a company’s operations will help it better understand its place in the market, evaluate the effectiveness of marketing campaigns, and identify ways to improve competitiveness.
MASSAGE SERVICES AS AN ELEMENT OF COMPETITIVENESS FORMATION IN THE HOTEL SERVICES MARKET
Authors:   Zaporizhzhya National University, Chuieva Inna , Khomutets Viacheslav ,   Massage & Spa Save Body; ABMP USA, Illinois
Published: February 2025

This article explores massage services as a pivotal factor in shaping the competitiveness of hotel establishments. In today’s hospitality market, there is a noticeable surge in demand for supplementary services that elevate guest satisfaction, craft unique customer experiences, and foster client loyalty. Massage services, as an integral part of the SPA and wellness sector, hold significant potential in establishing competitive advantages. The study delves into the integration of massage services within hotel operations, examining their influence on consumer preferences and the financial outcomes of establishments. Highlighted benefits include enhanced reputation, broader appeal to diverse customer segments, improved comfort for guests, and the creation of alternative revenue channels. These advantages make massage services a valuable asset in advancing hotel performance and boosting customer retention. The research also addresses prevailing trends in the organization of massage services in the hospitality sector. Innovations such as advanced techniques, automation of service processes, and individualized approaches to client care are explored. Additionally, the paper emphasizes challenges that arise during implementation, including sourcing qualified professionals, achieving service certification, and upholding rigorous quality standards to maintain customer trust. Furthermore, the role of massage services in promoting sustainability within the hospitality industry is discussed, with an emphasis on using environmentally friendly practices and materials. The integration of such services also enables hotels to cater to the increasing demand for wellness-oriented tourism, a growing segment of the market. This ensures the alignment of hotel offerings with broader industry trends, enhancing their appeal to health-conscious travelers. The article substantiates the strategic value of integrating massage services as a development tool for hotels. By aligning these services with the evolving expectations of clients for relaxation and rejuvenation, establishments can not only meet rising demand but also secure a stronger foothold in both domestic and global markets. Consequently, massage services emerge as a critical driver for sustaining long-term competitiveness and fostering growth within the hospitality industry, positioning hotels as leaders in customer-centric innovation and excellence.
COMPARISON OF SCIENTIFIC APPROACHES TO ASSESSING TOURISM SUPPORT BY LOCAL COMMUNITIES
Authors:   Odesa National University of Technology, Kalmykova Iryna
Published: February 2025

The assessment of tourism support by local communities is a complex and multifaceted process that helps gain a deep understanding of the mechanisms of local residents’ attitudes toward tourism and the interaction between residents and tourists. Such an assessment is an important aspect of the sustainable development of regions and territorial communities, as local residents play a key role in ensuring the sustainability of tourism initiatives. The attitudes of local communities toward tourism development in their areas and the social interaction between guests and hosts are reflected in the relevant scientific studies. Tourism researchers have made significant scientific contributions to the knowledge necessary for assessing tourism support by local communities. The article analyzes scientific approaches – theoretical models – that have been used to assess tourism support by local communities for the past fifty years. Each of these models has its own objectives, methods, advantages, and limitations. Therefore, it is important to choose a productive model or a combination of models that would most effectively allow for assessing the perception of tourism by local residents in practice. A comparison of the most well-known scientific approaches has been conducted: Doxey’s Irritation Index, Social Exchange Theory, Resident Tolerance Model, Sustainable Tourism Model, Social and Cultural Impact Model, and others. It has been established that using a combination of models that take into account not only economic but also ecological and socio-cultural aspects is the most productive for practical application in the face of current challenges. It is substantiated that the effectiveness of tourism support assessment depends on the choice of data collection methods and the approach to formulating questions when surveying local residents. The practical significance of this research lies in the fact that the results obtained can form the basis for developing effective sustainable development strategies for regions, aimed at integrating territorial communities into the tourism sector.
FUNCTIONS OF ORGANIZED COMMODITY MARKETS IN THE CONTEXT OF ECONOMIC GLOBALIZATION
Authors:   National University of Life and Environmental Sciences of Ukraine, Maslo Andrii
Published: February 2025

The article shows the impact of globalization on the transformation of the functions performed by organized commodity markets. International experience shows that globalization has accelerated the processes of integration and unification of economic conditions for the functioning of organized commodity markets. It was noted that organized commodity markets play a key role in ensuring pricing and managing price risks in the context of global economic development. It has been established that in modern conditions of globalization and price volatility, the functions of organized commodity markets are constantly changing to meet the requirements of market participants. It was noted that in the past organized commodity markets were local markets or bazaars for the exchange or trade of goods and services, but now their role and functional purpose are related to the formation and forecasting of the price situation and the formation of investment-attractive trade strategies. The importance of understanding the functioning of organized commodity markets is noted, which is due to the need to study the role and functions of stock exchanges in the market economy and their place in global investment flows. It is stated that the industrial revolutions, the change of the international financial system and the transformation of the regulation of organized commodity markets contributed to the change in the functional purpose of stock exchange trading in the world according to the 3 main stages of transformation proposed by us. It was noted that the greatest influence on the transformation of the functional purpose of organized commodity markets in modern conditions can be called the electronicization of stock exchange trading and the use of Internet trading as the main stock exchange trading technology. Today, the electronic technology of stock exchange trading provides new opportunities for market participants, especially investors. Commodity exchanges turned into electronic exchange platforms, and stock brokers became online brokers. In addition, the relationship between clients and brokers and the exchange has been greatly simplified.
Perfil clínico de pacientes portadores de sobrepeso e obesidade em um ambulatório de endocrinologia
Authors: Moreira Jean Souza , Mazzucchetti Lalucha , Vilela Thais Ceresér
Published: February 2025

O objetivo do estudo foi analisar o perfil clínico de pacientes portadores de sobrepeso e obesidade em um ambulatório de endocrinologia de uma universidade de Santa Catarina. O estudo é transversal, com dados dos prontuários de pacientes atendidos entre 2020 a 2021. As principais categorias de excesso de peso encontradas foram sobrepeso (44,90%; n=22) e obesidade grau I (28,57%; n=14). Os dados indicaram que 55,10% dos indivíduos eram obesos, com uma prevalência estatisticamente maior de hipertensão arterial entre os obesos (88,89%) e de hipotireoidismo entre os pacientes com sobrepeso (45,45%). A amostra consistiu predominantemente de mulheres (73,47%), sendo 62,27% com histórico de Covid-19 e 67,35% com diabetes mellitus. Os pacientes obesos apresentaram média maior de idade (63,67 anos), peso (88,23 Kg) e índice de massa corporal (35,30 Kg/m²) em comparação aos pacientes com sobrepeso. Esses achados ressaltam a necessidade de intervenções específicas e acompanhamento clínico para esse grupo de pacientes.
Aprendizagem significativa no processo formativo de profissionais da saúde
Authors: Müller Fernanda Copetti , Conciani Isabela Naves , Corrêa Letícia Pinto , Bach Mariana Bolzani , Santos Deivisson Vianna Dantas , Stefanello Sabrina
Published: February 2025

Verificar quais estratégias de ensino político-pedagógicas podem ser aplicadas no processo formativo dos profissionais da saúde visando a formação de profissionais voltados para a atuação no Sistema Único de Saúde. Trata-se de uma revisão integrativa obtida a partir de buscas nas bases de dados Biblioteca Virtual em Saúde e Scielo. De um número inicial de 1525 artigos, aplicaram-se filtros, critérios de inclusão e exclusão e leitura dos estudos. Quatro artigos foram selecionados para esta pesquisa: Destes, elencou-se as seguintes categorias temáticas: integração do ensino-serviço-comunidade; valorização da preceptoria; construção colaborativa do conhecimento; facilitadores e obstáculos de mudanças no ensino. A partir da discussão com os estudos e a literatura vigente, conclui-se que é preciso formar profissionais de saúde capacitados a atuar de maneira crítica, multidisciplinar e em consonância com a realidade da população local e com os preceitos e operações do SUS.
Pemberdayaan Sumber Daya Aparatur Melalui Pendekatan Learning Organization Pada Kecamatan Tamansari Jakarta Barat (Studi Kasus di Kecamatan Tamansari)
Authors: Rilsanti Rilsanti
Published: February 2025

Penelitian ini bertujuan untuk menganalisis atau memberikan gambaran bagaimana pemberdayaan Sumber Daya Aparatur diwujudkan melalui pendekatanÂ Learning OrganizationÂ pada Kecamatan Tamansari Jakarta Barat.Â Penelitian ini dilakukan dengan metoteÂ deskriptif kualitatif.Â Data yang digunakan adalah data primer dan sekuder meliputi:Â buku, situs/internet, wawancara denganÂ key informant, laporan-laporan dan observasi di lapangan. Lokus penelitian ini dilakukan adalah di Kecamatan Tamansari Jakarta Barat yang mengambil sampel para pegawai aparatur di kecamatan tersebut. Dalam penelitian ini ditemukan bahwaÂ dari lima aspekÂ learning organizationÂ yang ada ditemukan ternyata masih ada kekurangan dalam satu aspek yaitu aspek keahlian pribadi (personal mastery). Peneliti menemukan rendahnya komitmen SDM aparatur di Kecamatan Tamansari dalam melakukan pembelajaran pribadi dan masih rendahnya juga kemampuan, kecakapan dan ketangkasan dalam melakukan pekerjaan.Kata Kunci: organisasi pembelajar, pemberdayaan, sumber daya aparatur (pegawai negeri)