National globalization processes based on design management
Authors: ПРОКОПЕНКО Н. O. 
Published: December 2024

The aim of the article is to study national globalization processes on the basis of design management. Methodology. The general scientific methods are used in the research, in particular: theoretical generalization – to determine the theoretical bases and tendencies of the content and constituent principles, the mechanism of regulation of globalization processes; system approach – to generalize the classification of management design tools; methods of positive and normative analysis – to develop recommendations for improving national globalization processes on the basis of design management. Results. It is proved that globalization is the main motivating factor for the development of the world economy. Globalization has caused processes of systematization in the world economic system. World forms and institutions of management began to develop. There is a formation of general trends of certain economic changes in different countries, which is a consequence of the existence of a single global socio-economic environment, governed by the global economic situation. The negative consequence of globalization is that underdeveloped countries run the risk of using their resources, depleting natural resources and moving capital to developed countries, which will increase the dependence of underdeveloped countries and worsen their economic situation. That is why a necessary condition for effective entry into the globalization space of countries with underdeveloped economies is a balanced sustainable use of their resources and efficient use of foreign investment. Thus, in the conditions of a single global world economic space, disproportions and asymmetries may arise in the socio-economic and cultural spheres of life of the population of different states. It is substantiated that the competitiveness and investment attractiveness of the national economy depend not only on socio-economic characteristics, but also on the peculiarities of the perception of the country's economy and the state as a whole by the international community. Such features are formed in the system of the so-called image economy. That is why at the present stage of development of all countries the issue of branding the national economy as a component of marketing technologies is important in order to improve and establish a positive image to attract foreign investment, export and import operations, increase the flow of tourists, pride in the population. From the point of view of management design of national transformation processes, national branding is defined as an activity aimed at highlighting the unique features of the state, reflecting them in the national symbolic brand, which has a valuable expression and aims to improve investment and tourism attractiveness, competitiveness and pride. political consciousness. Practical meaning. It is proved that from a single global world economic space can arise disproportions and asymmetries in the socio-economic and cultural life of the population of different countries, and therefore the above recommendations will help to overcome them. Prospects for further research. It is substantiated that branding of the national economy as a component of marketing technologies is aimed at improving and affirming a positive image to attract foreign investment, development of export-import operations, increase the flow of tourists, develop a sense of pride for the population.