Концепция формирования рыночных компетенций персонала предприятий ОПК в условиях диверсификации
Authors: Беркутова Т.А. , Махова А.В. , Ревенко Н.Ф. 
Published: February 2025

Радикальные изменения, возникающие в связи с необходимостью проведения диверсификации на предприятиях оборонно-промышленного комплекса для обеспечения внутреннего рынка высокотехнологичной продукцией двойного и гражданского назначения, инициируют изменения в системе кадрового обеспечения, обусловленные неготовностью менеджмента предприятий оборонно-промышленного комплекса к работе в рыночных условиях. На основе анализа литературных источников представлен расширенный перечень факторов, влияющих на кадровое обеспечение процессов диверсификации предприятий ОПК по признаку «место возникновения фактора». Применительно к условиям диверсификации, на основании монографического и сравнительного методов исследования, выявлены наиболее весомые факторы, влияющие на формирование рыночных компетенций персонала. Предложена авторская концепция формирования рыночных компетенций персонала предприятий оборонно-промышленного комплекса в процессе диверсификации, объединяющая цели диверсификации оборонно-промышленного комплекса, факторы внешней и внутренней среды предприятий. Предлагаемая концепция позволяет выработать систему управления персоналом, максимально приближенную к особенностям диверсифицируемого предприятия.

Introduction. The problem of the staffing of enterprises of the military-industrial complex in the context of its diversification is one of the most well-studied in modern economic science both at home and abroad. However, despite the significant research efforts undertaken, no exhaustive scientific solutions have been found to address the issue of the staffing of diversification processes at defense industry enterprises. In our view, problem needs valid scientific elaboration taking into account emerging trends. The purpose of the study is to develop the key provisions of the concept of formation of market competencies of the personnel of military-industrial complex enterprises in the process of diversification. The paper presents an expanded list of factors that affect the staffing of the processes of diversification of defense industry enterprises on the basis of the "point of the factor origin". The factors which define competence models comprise marketing factors determining the types of the markets where an enterprise operates, as well as factors determined by the content of marketing activities. In terms of marketing factors, it is important that personnel competencies include knowledge, skills and abilities that enable them not only to sell and promote civilian products, but also “to form market and marketing strategies, define competitive strategies, segmentation and positioning, and form the value of a business.” Results. The formation of personnel competence models in the conditions of diversification is based on the contents of the goals of diversified defense industry enterprises. Based on the consolidated results of the theoretical analysis of the goals of diversification, as well as a study on the peculiarities of the military-industrial complex activities and the foundational documents determining the state policy directions, three groups of goals in diversifying enterprises of the military-industrial complex were identified: (1) ensuring the defense capability of the state, (2) ensuring sustainable economic development of defense industry enterprises, and (3) ensuring social stability of the state. Conclusion. The proposed concept of the formation of market competencies of the personnel of defense industry enterprises integrates the goals of diversification of the military-industrial complex with the factors of the external and internal environment of enterprises. The results of the formation of market competencies of the personnel of defense industry enterprises in the process of diversification, according to the proposed concept, make it possible to develop a personnel management system.