bluuebunny/crossref_metadata_2025 huggingface dataset:
The Borders of Corruption
Authors: Fiske Rebecca R.
Published: September 2018

The U.S. has been in a state of exception now for many years, and there appears to be no end in sight. There exists an entire generation who has know life under only this form of government, one that, as Giorgio Agamben explains, takes “a position at the limit between politics and law…an ambiguous, uncertain, borderline fringe, at the intersection of the legal and the political.” In the name of security, the characteristic limiting of constitutional rights, the sanctioning of torture, and the proliferating of NSA surveillance are fast becoming the norm. Recently, much has been written concerning the bio-political consequences of an endless state of exception in which the executive power trumps the judiciary, and a new legal order emerges. This chapter will consider the relationship between corruption and the permanent state of exception.
The Image in Print Advertising and Comments to Val Larsen's Research Program
Authors: Sørensen Bent , Thellefsen Torkild , Thellefsen Martin
Published: September 2018

In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.
Emotional Communication for Brand Appeal and Acceptance
Authors: Pathak Smriti Ashish
Published: September 2018

India is a land of diversity where we find varieties of culture at each step throughout the country. The various approaches discussed in this chapter have emotional connect so that the communication will be applicable to culturally diverse groups using a common creative theme. Communication such as the above requires skills like persuasion, comparison, response generation, image building etc. Many advertising methods and attempts suggest that the audience must derive meaning and use imagination to recreate cultural context and meaning. This chapter presents an emotional approach applied to various products to carry meaning in what is influenced by the cultural orientations across India. . The purpose of this paper is to discuss overall fundamental dimensions of Indian culture and its core values and resultant marketing implications. A few examples have been taken and primary research has been conducted to understand the connection between emotions and brand appeal in India.
Internal Branding as Innovation Tenet
Authors: Matiatou Maria
Published: September 2018

Innovation as a core value for most organizations is not simply the application of new technology to achieve a business goal: it must be directly expressed through brand experience. Brand driven innovation is human centric. New ideas require a welcoming organizational culture, positive mindsets and internal advocacy to grow. Businesses can really innovate when employees become their brand evangelists. In this chapter, we initially explore internal branding values and tactics. We assess its role as critical bridge over vision, culture and image gaps in case studies to bring awareness on success and risk factors. Employee perceptions of communication practices are captured and matched to aspiration, missions and organizational values. From this premise, we establish internal branding as practice that affects the company's ability to innovate effortlessly and organically. The strong liaison between diffusion of innovation and brand endorsement is confirmed, consolidating the vital role of internal branding in the implementation of an organization's business strategy.
Emotional Branding as a Strategy in Promoting Customer Loyalty
Authors: Patro Chandra Sekhar , Kamakula Madhu Kishore Raghunath
Published: September 2018

In the past decade, emotional branding has been emerged as an extremely influential brand management paradigm and is widely heralded as a key dimension to marketing success. Branding of emotions focuses upon the consumer and not the product at the very forefront; it examines how brands can communicate with consumers in a more rational and humanitarian manner and affect people deeply at the varying degree of the feelings and senses. Due to the steadily growing competition in the international market, brands have become an important component. Therefore, the objective of marketers is to understand the people's emotional desires and increase the consonance of the brand personality for their brands with the self-image of their target customers. The purpose of the chapter is to recognize the potential nature of emotions in creating strong brand attachments between consumers and brands, and promote active participation as it leads to customer loyalty. It also articulates the effects of interactive features that enhance emotional branding elements in a virtual community.
Semiotics of Brand Building
Authors: Sudarśan Sudio
Published: September 2018

Most theories in brand management, evolved from 20th century economics, rely on a convenient assumption of how consumers should make purchase decisions. In contradistinction, this chapter demonstrates a semiological tradition in the context of brand management using a 128-year-old brand, Muthoot Group, to expound upon the ways consumers prevalently perceive brands, which then drive their purchase decisions. Just as in marketing, where the focus changed from “economic exchange” to “social exchange,” in brand management the focus needs to change from “symbols” to the way people use semiotic resources to produce both communicative artifacts and events to interpret them, which is also a form of semiotic production. Since social semiotics is not a self-contained field, the chapter historically plots the brand-building voyage of Muthoot Group, applying semiotic concepts and methods to establish a model of brand and extend the scientific understanding of differentiation, loyalty, and advocacy.
Online Video Advertisements' Effect on Purchase Intention
Authors: Jain Geetika , Rakesh Sapna , Chaturvedi Kostubh Raman
Published: September 2018

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different factors impacting consumer purchase intention after watching online video advertisement. The purpose of this article is to propose a model comprising of advertisement value, attitude and their impact on purchase intention in case of online video advertisements amongst Indian youth. The analysis indicated that an advertisement value model given by Ducoffe was not applicable in case of online video advertisements. Invasiveness/Irritation has no significant impact on advertisement value as in case of Ducoffe's model although it significantly impacts attitude towards online video advertisements.
Smart Advertising
Authors: Asmaryan Albert , Levanov Alexey , Borovik Irina
Published: September 2018

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.
Experiential Marketing as a Tool for Emotional Brand Building
Authors: Madhvapaty Havish , Rajesh Anupama
Published: September 2018

Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential component and present a revised Advertising Expenditure figure. The chapter then identifies Return on Investment (ROI) as the key challenge for assessing the success of an experiential activity. The authors develop a model for marketers to identify and connect with their customers through experiential initiatives. The authors conclude and present certain key developments in the area.
Building City Brand Through Social Media
Authors: Muinonen Linda Lea Elisabet , Kumar Ashish
Published: September 2018

The recent transition from city marketing to city branding heralds a new era of representation and signification of cities as brands where conscious and planned practices are used to promote them as any other economic commodity. Given the tremendous impact of social media on brand image, city branding has to embrace this new channel to promote their cities as brands. On social media platforms users forming a brand community can significantly influence the brand image by co-creating the user-generated contents. Today, users search for information online and their behaviors and responses are influenced by online social networks and community practices. In addition, they perceive information from online social community highly credible and useful. As traditional firm generated information is losing its persuasive power to social media, it is never late for managers of city branding to embark on social media platforms to support online social media brand communities which in turn would influence city brand image positively by engaging users. Social media provides an excellent platform for users to form social media brand communities, where they can share inside knowledge and discuss about brands. The greater credibility of user generated contents on these platforms can significantly influence the user perception about the brands. The focus of this paper is to investigate challenges and opportunities of online social media brand communities in influencing brand image.
Differences Across Device Usage in Search Engine Advertising
Authors: Schultz Carsten D. , Holsing Christian
Published: September 2018

For advertisers, search engine advertising represents an attractive opportunity to selectively reach the target group at a point in time when the prospects are already thematically involved and activated. One question that subsequently arises is if users use various devices during different phases of the search process and if this behavior affects the search engine advertising outcome measured by corresponding performance indicators. The present chapter addresses this question. Based on a search engine advertising campaign of a German service provider, the authors examine the development of performance indicators across multiple devices. Specifically, we retrace the development across desktops, tablets, and mobile devices. Thus, the chapter provides insights into device usage in search engine advertising. The chapter concludes with overall trends in search engine advertising.
The Bottled Water Market and Consumer Behavior
Authors: Pllana Mustafe , Qosa Arbenita
Published: September 2018

This article describes how packaged water consumption has risen sharply in the world over the past 30 years. It is the most dynamic sector of the food and drink industry. The growth of bottled water sales is the contribution of the marketing activities, promotion, and aggressive sales. Is there a difference between bottled water and tap water? Opinions are divided. Some are for bottled water, some for tap water. World consumption of bottled water in 2013 was 70,371.6 million gallons or more than consumption in 2008 for 6.2%. Kosovo is a small country with a small purchasing power. In recent years, Kosovo has increased the use of packaged water by the population, due to a lack of viable drinking water running to the water network, and also as a result of social changes and the mentality of people. This article will deal with Kosovo's market developments, consumer behavior and factors that affect the behavior of purchases.
Leveraging Reputation for Product Innovation Through Strategic Co-Branding
Authors: Linder Christian , Sperber Sonja Christina
Published: September 2018

In this chapter, we describe how the cooperation between an original equipment manufacturer and the supplier possibly influences consumers' product perception. In particular, this chapter focuses on joint brand appearance of the product and explains under which conditions the reputation of an innovative supplier affects the decision-making of consumers. Building on ingredient branding literature, we develop a model explaining the effect of the appearance of the manufacturer and the supplier on the final product as cue, influencing the consumers' quality judgment. The chapter contributes to a new and ongoing discussion on the management and strategic potential of ingredient branding offerings, their potential application fields with regard to practical examples, as well as the associated limits and risks.
Brand Perception and Its Relation to Perceived Performance of a Public Sports Service
Authors: Jiménez Mario Alguacil , Moreno Ferran Calabuig , Núnez-Pomar Juan M. , Hervás Josep Crespo
Published: September 2018

In sport context, many contributions are involved in the perception of quality and satisfaction in sport services, but in regards to brand perception, such studies are much less common. Virtually no work is aimed at brand awareness of sports services. In the book chapter the authors expose a case study that analyze the users perception of the image of the service and is related to some performance indicators such as quality of service, satisfaction and future intentions. Data analysis is performed using structural equations and measurement scales adapted to sports facilities. The results of this study show that quality is explained by congruence with a high percentage of variance (76.6%), the latter concept being the aspect with the greatest predictive weight. Furthermore, future intentions are explained by attitudes towards the brand and quality, the latter being the element with greater predictive power.
The Power of Brand Loyalty in Creating Enterprise Value
Authors: Gökalp Ayşenur
Published: September 2018

In their communication with the external target market, companies strive to draw the target market's attention in terms of how the companies, their activities, and the quality of their product services are viewed from outside. Therefore, anything that serves to improve company reputation will contribute positively to the company image. This, in turn, will lead to the provision of brand loyalty. This is why companies are organizing activities to reinforce and strengthen their institutional reputation. That the company has a strong reputation creates a positive image in the internal and external target groups. It increases the trust felt for the brand. One of the focus areas of public relations, reputation management, contributes to the recognition of company and brand, and this, in turn, brings institutional reputation in the long run. This chapter deals with public relations, institutional reputation, brands, and brand loyalty and aims to show the importance of institutional reputation management in building brand loyalty.
Consumer Behaviors and Contemporary Attitudes in Luxury Markets
Authors: Ferrer Gemma García
Published: September 2018

This chapter analyzes the differences in consumer behavior and attitudes towards Luxury Goods. The established bond of the consumer with the luxury brand, as derived from a psychological process, is strong, and characterized by the emotional. The Luxury Brand is a symbol of personal and social identity, it expresses the individual's personality and lifestyle, strengthens the projection of self-image, status and self-concept. This chapter will analyze the buying decision process, customer retention and loyalty. The chapter will study the role of envy in the buying decision process of Luxury Goods, within a context of social comparison. As well as advertising messages and their strategies (of which envy is commonly used). The personality of the Luxury Retail Store will be analyzed. It will review the most important scientific contributions paying special attention to research done in the field of Neuromarketing and Neurobiology of Beauty.
Employer Branding and Internet Security
Authors: Matuska Ewa Maria , Grubicka Joanna
Published: September 2018

This chapter promotes the concept of employer branding (EB) as special kind of value management being part of strategic human resources management (SHRM) and including elements of cyber security. Employees' and organization's shared values (EVPs) bring opportunity to create common sense of identity, which prevents potentially aversive behavior towards company's reputation. Chapter's background positions EB and EVP in process of SHRM, introduces the view of EB as architectural frame for core organizational values, and describes popular Internet tools of EB. The background is closed by descriptions of common Internet threats, their implications to overall organization's information security, as well as useful Internet security systems. Chapter concludes with recommendations regarding enhancing EB by better controlling company's information security. As a new research area is proposed sub-discipline of cyber security in management, with special dedication to SHRM.
Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness
Authors: Danbury Annie , Palazzo Maria , Mortimer Kathleen , Siano Alfonso
Published: September 2018

The creation of a trustworthy brand identity through advertising has received relatively little attention in European marketing research. Thus, in this chapter, we explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of print advertisements perceived as portraying a trustworthy image. The results show that advertisements that are simple, straightforward and clear are perceived as being more trustworthy. However, findings in this chapter also show some differences between our national samples in relation to factors such as colour perception and consumer ethnocentrism. Young consumers are also quite critical of current advertising efforts in building a trustworthy brand image. A discussion of potential solutions and future research directions is provided.
Understanding the Psychology of Persuasive Violent Extremist Online Platforms
Authors: Neo Loo Seng , Dillon Leevia , Shi Priscilla , Tan Jethro , Wang Yingmin , Gomes Danielle
Published: September 2018

Exploiting the benefits afforded by the Internet, violent extremists have created and utilised a myriad of online platforms (e.g., websites, forums, blogs, social media) that have abetted and enhanced their recruitment campaigns across the world. While the idea of countering violent extremists' online presence is a matter of considerable security interest, the paucity of research analysing the persuasiveness of their online platforms to certain target audiences impedes law enforcement agencies' capability to deal with them. There is a need to understand why their online platforms are so persuasive to certain target audiences. Focusing on these online platforms, this chapter will examine the features of these platforms that enhance the appeal of violent extremist messages.
Internet Use and Violent Extremism
Authors: Pressman D. Elaine , Ivan Cristina
Published: September 2018

This chapter introduces a new approach to the risk assessment for violent extremism that is focused on cyber-related behaviour and content. The Violent Extremist Risk Assessment (VERA-2) protocol, used internationally, is augmented by an optional cyber-focused risk indicator protocol referred to as CYBERA. The risk indicators of CYBERA are elaborated and the application of CYBERA, conjointly with the VERA-2 risk assessment protocol, is described. The combined use of the two tools provides (1) a robust and cyber-focused risk assessment intended to provide early warning indicators of violent extremist action, (2) provides consistency and reliability in risk and threat assessments, (3) determines risk trajectories of individuals, and (4) assists intelligence and law enforcement analysts in their national security investigations. The tools are also relevant for use by psychologists, psychiatrists, communication analysts and provide relevant information that supports Terrorism Prevention Programs (TPP) and countering violent extremism (CVE) initiatives.
Transforming Violence to Nonviolence
Authors: Jones Wayne A.
Published: September 2018

America can be a violent place. This country has a diverse population with a plethora of social problems including a significant level of violence that occurs in families, schools, churches, and other elements of society. Violence results in significant costs to family relationships, crime, health care, social services, education, race, religion and public policy. There have been many high-profile cases of violence especially mass shootings. On June 17, 2015 Dylan Roof, a young white male, fatally wounded 9 people at a church in Charleston, South Carolina. What causes such violent acts? Are males more violent than females? What can be done to address the problem of violence? Violence often leads to more violence. Can a violent act, such as the Charleston shooting result in a transformative experience and outcome where the response offers lessons for a vision for nonviolence?
A Supplementary Intervention to Deradicalisation
Authors: Shi Priscilla
Published: September 2018

With today's technological advancements, common online platforms, such as Gmail, forum, websites, Facebook, Twitter, Instagram and YouTube, are used by millions to communicate and share information in the form of text, image or both with varying synchronicity. In a similar way, violent extremists are also bringing their radical agenda online. As more individuals become radicalised by online violent extremist propaganda, the need to counter such propaganda and manage existing threats, such as incarcerated detainees who are more technology-savvy, becomes increasingly urgent. This chapter propounds the idea of online deradicalisation. First, the online milieu and its concomitant social phenomena will be discussed. Second, an overview of existing elements of deradicalisation and its target audience will be covered. Third, the chapter will delve into online psychotherapy and its potential applicability to deradicalisation. Last, the chapter will conclude with relevant implications and future research directions.
Preventing Alzheimer's Wandering
Authors: Paiva Sara , Peleja Rui , Cunha Jorge , Abreu Carlos
Published: September 2018

With increased life expectancy, the incidence of age-related cognitive impairments, faced by the elderly and older generations, is growing. Among the population with cognitive impairments, those that suffer from Alzheimer's disease are the most common. The Alzheimer's disease is a chronic degenerative brain disorder that is characterised by a failure of memory and, in some instances, by disorders in language, perception and planning. As a consequence of the progressive damages imposed by the illness, patients will increasingly seek and need assistance. This paper presents a tool to aid the development and managing of caregiving communities, comprising immediate family members, relatives, neighbours and healthcare professionals, to assist patients with Alzheimer's disease. Such communities could have a strong impact on the quality of care provided to the patients. At the same time, it is hoped that involving communities will significantly improve the quality of life of Alzheimer's patients and their families while reducing the costs related to the care provided.
Chinese Herbal Medicine in the Management of Atherosclerosis-Related Chronic Conditions in an Aging Population
Authors: Chan Enoch , Seto Sai Wang , Au Yeung Tsoi Ming , Chan Gabriel Hoi Huen
Published: September 2018

Chronic conditions are important problems for an aging society. They impede on healthy aging and increases the cost of living due to increased medical cost. The most prevalent chronic conditions faced by the elderly population are hypertension, high cholesterol and diabetes mellitus. They increase the risk of developing atherosclerosis, a chronic condition which causes heart attack and stroke. This chapter provides a review on existing therapeutics for the treatment of cardiovascular disease, and briefly discusses their side effects. This chapter also provides a brief introduction to Traditional Chinese Medicine (TCM), and its development in ancient China. This will be followed by a discussion on the recent research on the use of Chinese herbal medicine (CHM) in the treatment of cardiovascular diseases, and the potentials and challenges of incorporating CHM in mainstream healthcare system.
Diabetes Mellitus and Aging
Authors: Pandey Jyoti Mishra , Mishra Preeti
Published: September 2018

Aging mirrors all the changes that occur over the period of life. It comes with various changes both positive and negative. Among all medical illnesses, Diabetes Mellitus is one of the most common and serious medical condition that has affected not only the aging population but also the young children and adults as well. Diabetes and its complications can contribute to aging process in a number of ways and the complications can speed up the aging process as well. For people with type 2 diabetes managing their emotional health can be as important as keeping their blood sugar under control. Patients with diabetes mellitus need psychological support throughout their life span from the time of diagnosis. However, provision of psychosocial support is generally inadequate due to its challenging nature of needs and demands on the healthcare systems. The present chapter will cover different aspects of diabetes mellitus and its impact on human life and also how with healthy coping mechanism one can prevent the distressing effect of diabetes on aging and vice versa.
Coping and Transition in Young People With Chronic Kidney Disease (CKD) – Maintaining Best Practice
Authors: Muhammad Shahid
Published: September 2018

Most young people coping with Chronic Kidney Disease (CKD) know that over time this disease can affect their physical health, lifestyle and psychological wellbeing. Transition services and experiences differ; some young people also have better coping strategies than others. This article explores 1) whether there is a need for a transition reorganization to maintain best practice for young people with CKD and 2) what would make more effective coping and transition research for the future. Three coordinated meetings took place inviting young people to contribute their insights on transition and coping questions. 1) Twelve (12) young people from the Renal Patient Support Group (RPSG) online invited (mean age = 15 years), 2) Nine (9) young people attended a Medicines for Children Research Network (MCRN) Young Person's Advisory Group (YPAG) at the Birmingham Children's Hospital, UK (mean age = 14 years) and 3) Nine (9) from the MCRN YPAG meeting at Great Ormond Street Hospital, London UK (mean age = 15 years). Young people's contribution can be summarized: 1) The ‘rounded experiences' before, during and after transition of young people with CKD are still required, 2) It is important to see if there is an association between positive coping and smoother transition, 3) Need to appreciate care needs to be better integrated for young people ahead of their transition to achieve best practice and 4) Supporting young people with CKD to build aptitudes is important so they become independent and cope with their health. An overall transition guideline and reorganization that factors in coping strategies should be prompted in future research for teams supporting the care for young people to maintain best practice.
Comorbidity of Medical and Psychiatric Disorders in Geriatric Population
Authors: Kaushik Pratima
Published: September 2018

Ageing is a universal phenomenon that has not only social but also economic, political, and health-related implications. With the advancement in healthcare facilities and better availability of health services, the geriatric population is gradually increasing. But, this group is at an increased risk of developing both physical and psychological co-morbidities due to age-related factors and changes in the social circumstances. The present chapter proposes the concept and issues related to co-morbidity in the geriatric population. After discussing the issues and consequences of medical and psychiatric co-morbidities, their effective treatment regime and care/management in relation to the geriatric population are addressed.
Chronic Mental Illness in Prisons
Authors: Tavaragi Meghamala S.
Published: September 2018

It has been known that psychiatric disorders are highly prevalent among prisoners. Many people with identifiable psychiatric illness do conflict with the law, often by no fault of their own but because of symptoms of their psychiatric illness and end up in jails. Poor communication between the prison, court, and hospital systems hinders the assessment and management of the mentally disordered offender, and medical intervention can actually delay release from custody. In conclusion Prisons are detrimental to mental-health, and the standards of psychiatric care are significantly lower than those for the general public. Certain remedial measures are to be implemented for a better future of prison and community because ultimately these prisoners will be released from prison and become a part of community. Beginning of reforms is the immediate need as a long journey ahead.
Manage My Pain
Authors: Weinrib Aliza , Azam Muhammad Abid , Latman Vered Valeria , Janmohamed Tahir , Clarke Hance , Katz Joel
Published: September 2018

This chapter describes the Manage My Pain digital pain management platform and its integration into the Transitional Pain Service at Toronto General Hospital. A collaboration between ManagingLife, the developer of Manage My Pain, and the Transitional Pain Service led to the creation of a patient-provider virtual community with the aim of managing complex pain after surgery so as to prevent the transition from acute post-surgical pain to chronic post-surgical pain. User engagement, motivation, and satisfaction are discussed with respect to the needs of (1) people living with pain and (2) health care providers. Challenges in implementation are described, along with new features developed for the digital platform as a result of the partnership between ManagingLife and the Transitional Pain Service.
Chronic Condition Management Using Remote Monitoring and Telehomecare
Authors: Stachura Maximillian E. , Bolch Ellen B. , Piette Katherine F. , Ebberwein Joseph F.
Published: September 2018

Individuals afflicted with multiple chronic conditions should be managed in real life settings and real time, while simultaneously reducing use of costly acute care services. New models of care delivery will enable patient participation in life-long care management programs and activities that target “wellness” while minimizing, delaying, or preventing clinical deterioration that requires hospitalization and/or visits to emergency care facilities. Successful care models will likely require new organizational and financial approaches that re-purpose health professional roles, responsibilities, and relationships. Remote monitoring and telehomecare technologies that employ advanced data management and analytic algorithms as well as dashboard displays of clinician- and services-relevant health information will support clinician decision-making at the point and time of care. Optimally, health professional financial incentives will be re-structured to support and sustain outcomes-driven long term chronic care that rewards efficiency and effectiveness. We present a work-in-progress model, RightHealthTM, including pilot project outcomes.
STRIPA
Authors: Aarnoutse Floor , Renes Cassandra , Batenburg Ronald , Spruit Marco
Published: September 2018

Polypharmic patients are patients who chronically use five or more medicines. The number of polypharmacy patients continues to increase even though it is a risk factor for morbidity and mortality. A medication review is an important measure to mitigate medication risks. It is known to effectively reduce the number of drug related problems per (polypharmic) patient. STRIP is a Dutch method to perform a structured medication review. Based on this method, the STRIPA(ssistent) tool is developed. However, whether or not this app is considered useful by the healthcare professional is not known yet. In order to assess this, a systematic literature study is conducted. In addition, an effectiveness study design is described. The results show that there is indeed a need for medication reviews and Dutch healthcare professionals are likely to adopt new technologies, an effectiveness study based on a randomized controlled trial is necessary to assess the effectiveness of STRIPA.
Creating Characters for Various Interfaces
Authors: Ursyn Anna
Published: September 2018

This chapter is focused on the theme of creating characters for visual storytelling discussed in practical, theoretical, and historical terms. The description includes a discussion of artistic forms acting as characters for telling stories, various meanings conveyed by characters in semiotic terms, the creating of characters by drawing, and then a set of learning projects follows, on creating characters for various interfaces.
Leveraging Computer Interface to Support Creative Thinking
Authors: Zheng Robert Z. , Greenberg Kevin
Published: September 2018

How to design computer interface that facilitates learners' creative thinking can be challenging. This chapter discusses the cognitive processes, the types of divergent thinking, visualization, and brain-functions in relation to human learning. Informed by the research in previous areas, the authors examine the features of computer interface that aligns with brain-functions to support various types of creative thinking. An example is included to demonstrate, at the conceptual level, how computer interface can be leveraged to support learners' creativity, imagination, originality, and expressiveness in learning. Discussions are made with respect to the implication and limitation of the chapter. The chapter concludes with suggestions for future research and studies.
Cognitive Learning Through Knowledge Visualization, Art, and the Geometry of Nature
Authors: Constant Jean
Published: September 2018

Scientific modeling applied to the study of a mineral structure at the unit level provides a fertile ground from which to extract significant representations. 3D graphics visualization is equal part mathematics, geometry, and design. The geometric structure of 52 minerals was investigated in a specific modeling program to find if meaningful visualization pertaining to the field of art can be extracted from a mathematical and scientific resource. Working with the lines, spheres, and polygons that define crystal at the nanoscale provided the author with an exceptional environment from which to extract coherent visualizations sustainable in the art environment. The results were tested in various interactive platforms and opened a larger debate on cross-pollination between science, humanities, and the arts. Additionally, the experiment provided new ground of investigation for unexpected connections between mathematics, earth sciences, and local cultures.
Violence
Authors: Teague Samuel , Robinson Peter
Published: September 2018

This chapter explores the extent to which journalists draw on long-standing mental health narratives when telling their stories about the “mentally ill” and, in particular, their tendency to depict the mentally ill as violent and dangerous. The chapter is divided into three sub-categories based on the perpetrators of violent crime committed against members of their immediate family. These were “fathers,” of which 24 articles were dedicated to the stories of 11 men; “mothers,” where 22 articles documented the stories of 24 mothers who harmed their children; and finally, “progeny,” where 58 articles presented 17 cases of sons or daughters who killed, or planned to kill, one or both of their parents. Despite differences in the way Australian journalists explain the violence depicted in these stories, particularly when the perpetrator was a female, they continually drew on mental health as an explanatory device to account for how and why these crimes took place. This provides evidence for a continuation of the confinement narrative presented in Chapter 1.
Building Gene Networks by Analyzing Gene Expression Profiles
Authors: Gallo Crescenzio
Published: September 2018

The possible applications of modeling and simulation in the field of bioinformatics are very extensive, ranging from understanding basic metabolic paths to exploring genetic variability. Experimental results carried out with DNA microarrays allow researchers to measure expression levels for thousands of genes simultaneously, across different conditions and over time. A key step in the analysis of gene expression data is the detection of groups of genes that manifest similar expression patterns. In this chapter, the authors examine various methods for analyzing gene expression data, addressing the important topics of (1) selecting the most differentially expressed genes, (2) grouping them by means of their relationships, and (3) classifying samples based on gene expressions.
Concerns and Challenges of Cloud Platforms for Bioinformatics
Authors: Dessì Nicoletta , Pes Barbara
Published: September 2018

Bioinformatics traditionally concerns applying computational approaches for the management and the exploitation of large volumes of biomedical data that continues to expand in size and in distribution. Although the application of cloud computing in biomedical areas is still preliminary, an increasing number of biomedical applications rely on the Cloud for processing large datasets. This chapter investigates the extent to which cloud technology offers a viable platform for developing and deploying applications that support users in searching and integrating information offered by bioinformatics resources. The chapter outlines the basic features that such computing applications should exhibit and the challenging issues they deal with. The architecture and the functionality of the cloud-based environments are presented to stress how cloud platforms could offer added-value service components and flexibility that make their adoption attractive for bioinformatics.
A Gamification Update to the Taxonomy of Technology and Mental Health
Authors: Marks Madeline R. , Tan Amanda C. , Bowers Clint
Published: September 2018

Mental health providers cannot ignore the importance of utilizing technology in this era of the internet of things. This chapter reaffirms the need for mental health providers and software developers to work in concert with each other when developing technology for mental health. The authors also articulate the importance of the patient and the patient's role in connecting technology to the equation. As researchers and practitioners, the goal should be to create technology that will encourage repeated and continuous use of said technology and not just technology acceptance in order to move the field forward toward the provision of low-cost, effective mental health services.
Using Technology to Reduce a Healthcare Disparity
Authors: Wickramasinghe Nilmini
Published: September 2018

Superior healthcare delivery requires good communication. For people who have English as a second language, this is particularly challenging. Given the advances in technology, most especially with Web 2.0 and cloud computing, the following proffers a technology-mediated solution to address communication barriers that result when delivering healthcare to non-English speakers or limited-proficiency English-speaking patients. This solution serves to reduce healthcare disparities, satisfy meaningful use requirements, and provide superior healthcare delivery that is efficient, effective, and efficacious.
Technology Design and Routes for Tool Appropriation in Medical Practices
Authors: Santos-Trigo Manuel , Suaste Ernesto , Figuerola Paola
Published: September 2018

This chapter aims to analyze the extent to which medical practitioners incorporate the use of digital technologies into their practices. In this process, it is recognized that significant developments of technologies not only transform ways in which people interact and access to information to make decisions related to individual and social functioning but also influence and demand changes in professional practices. Nowadays, it is common that patients consult online information during their medical treatments. How do medical doctors develop an expertise in the use of digital technologies to fully incorporate them into their regular practices? The authors discuss the process in which medical practitioners get involved to transform an artifact (webpage, catheter, stent, etc.) into an instrument to treat a particular patient's health problem. To this end, they focus on the development of the practitioners' cognitive schemata to analyze and describe the main phases associated with the practitioner appropriation of the tool.
User Resistance to Health Information Technology
Authors: Ngafeeson Madison N.
Published: September 2018

The use of information technology (IT) in healthcare to improve outcomes is now a global phenomenon. If effectively implemented and efficiently leveraged, these technologies will greatly lower healthcare costs, improve safety, and elevate the quality of health. Nevertheless, health IT implementation and adoption continues to meet challenges. Reports show that physicians, nurses, and other healthcare professionals continue to resist health IT. Researchers have proposed models to explain this notion, and till date, there still is a lack of an overarching paradigm to view the concept. Resistance is a complex phenomenon that defies simple explanation and analysis. It requires well-accepted theories or paradigms encompassing the full range of variables associated with it. Understanding and mitigating user resistance is a great step toward improving sector-wide adoption. In this chapter, the authors survey extant theories of resistance and provide a paradigmatic lens for leveraging this knowledge to practical solutions in health IT adoption.
Neuroscience Technology and Interfaces for Speech, Language, and Musical Communication
Authors: Politis Dionysios , Tsalighopoulos Miltiadis , Kyriafinis Georgios
Published: September 2018

Medical practice is extensively using monitoring devices that are more or less invasive and immersive. For aural and oral communication these could be hearing aids, prosthetics, cochlear implants, or goggles detecting vestibular effects and vertigo. Recently, a wide variety of trendy mobile or wearable devices has been offered to the general public, provoking a frenzy for augmentation alongside the great expectations that the popularization of brain-computer interfaces has caused to both the consumer market and the scientific community. The use of bionic devices clinched with synapses of the nerves does not merely mingle input activity to brain activity, but also it provides a virtual channel for augmenting and manipulating speech communication, language communication, and even further, musical communication. The electromechanical parameters, the medical practices, and the learning potential for this new world of augmented human-computer interaction platforms and devices are examined under the prism of audio communication.
Cyber Security Protection for Online Gaming Applications
Authors: Zhao Wenbing
Published: September 2018

In this chapter, the authors point out the threats to online gaming applications and present two strategies that can be used to build secure and dependable online gaming applications. These strategies not only seek the solution for gathering entropy to seed the PRNG used in such applications but also intend to eliminate malicious intrusions to protect the seed and to maintain replica consistency. By applying these techniques, the online gaming applications can ensure service integrity (both the service providers and the innocent players are protected) and guarantee high availability despite the presence of Byzantine faults. Finally, the authors outline some open research issues in this field.
Development of Personal Information Privacy Concerns Evaluation
Authors: Rohunen Anna , Markkula Jouni
Published: September 2018

Personal data is increasingly collected with the support of rapidly advancing information and communication technology, which raises privacy concerns among data subjects. In order to address these concerns and offer the full benefits of personal data-intensive services to the public, service providers need to understand how to evaluate privacy concerns in evolving service contexts. By analyzing the earlier privacy concerns evaluation instruments, we can learn how to adapt them to new contexts. In this chapter, the historical development of the most widely used privacy concerns evaluation instruments is presented and analyzed regarding privacy concerns' dimensions. Privacy concerns' core dimensions and the types of context dependent dimensions to be incorporated into evaluation instruments are identified. Following this, recommendations on how to utilize the existing evaluation instruments are given, as well as suggestions for future research dealing with validation and standardization of the instruments.
Digital Video Watermarking Using Diverse Watermarking Schemes
Authors: Gupta Yash , Agrawal Shaila , Sengupta Susmit , Chakraborty Aruna
Published: September 2018

As the significance of the internet is increasing day by day so is the need of protecting the media over the internet. In order to protect the copyright information of the media over the internet, the authors use the technique of watermarking. Watermarking is the process of embedding a watermark in the media and then extracting it for ownership verification. Different types of watermarking schemes exist in the world, but we always look for techniques which are highly imperceptible and do not lead to loss of fidelity. Here the researchers have put forward a technique that instills different watermarking schemes to different sets of frames.
Group Signature System Using Multivariate Asymmetric Cryptography
Authors: Aboud Sattar J.
Published: September 2018

This chapter presents a new group signature scheme using multivariate asymmetric cryptography. Compared with the exited signature schemes, the proposed scheme is applicable to e-voting schemes and can convince the requirements of e-voting schemes because it has two important characteristics, traceability and unlinkability. Traceability denotes that a group director cannot open the signature alone. He has to collaborate with a verifier to disclose an identity of the signer. Unlinkability denotes that the group signature can be split accordance to time durations. Then signatures are linkable in the same time range but un-linkable between dissimilar time periods. Therefore, the count authority can notice the double votes prior to opening them. Thus, there are two features in the proposed signature for count and supervision authority. Also, the size of signatures and the calculation overhead are private from the group members in the proposed scheme. So, it is efficient for large groups.