bluuebunny/crossref_metadata_2025 huggingface dataset:
Optimization of Logical Structure and Innovative Practice of Law-Based Evidence Talent Cultivation in the Context of Education-Industry Integration
Authors: Dong Qian
Published: October 2024

The construction of “new liberal arts” and the advent of the era of artificial intelligence are forcing the traditional training mode of legal talents to change in the direction of interdisciplinary, high-quality composite talents who know how to govern society, among which, the legal evidence-based talents are the talents training direction adapted to the future needs and have a noble sense of social responsibility. At present, the cultivation of evidence-based talents is still in the exploratory stage, and in order to use the specific cultivation method, we need to cooperate with high-quality enterprises and practical departments. Practical exploration reveals that, on the one hand, utilizing the technical resources of enterprises can effectively enhance students’ ability to use evidence-based research methods. On the other hand, in cooperation with practical departments, conducting research on the rule of law around real issues and evaluating the implementation effect of policies can well exercise students’ practical ability and deepen their patriotic sentiment of helping people in the world. In addition, this paper also carries out the vectorized representation of legal text based on the N-Gram model, calculates the similarity of legal cases by combining with Word2Vec, and introduces the graph representation learning to establish a similar case law recommendation model, which helps students to find out the similar cases in the massive cases. It is conducive to students’ cultivation of systematic thinking in evidence-based jurisprudence and enhancement of their ability to discriminate similar cases. Through the practice of the course, the initial feasible experience of “five-stage parallel progress” and “three integration of science and reality” on the cultivation of evidence-based law talents has been formed, and the incentives and assessment mechanisms for the cultivation of industry-academia integration need to be further strengthened in the future.
Application of Intelligent Algorithms for Optimal Allocation of Accounting Education Resources in Higher Education Environments
Authors: Huang Yang
Published: October 2024

Inadequate allocation of accounting education resources and uneven spatial distribution are the key issues affecting the high-quality development of accounting education, and the arrival of the era of intelligent technology provides ideas for the rational allocation of higher education resources and transformation and upgrading. This paper constructs a multi-objective planning model for accounting education resource allocation and explores the solution method based on the fuzzy particle swarm algorithm. Population initialization is achieved by combining input-output fuzzification processing and particle swarm optimization search in fuzzy control. Subsequently, the fitness of every particle is assessed. Next, according to the formula of PSO algorithm update iteration, the position and speed are updated, the optimal solution of itself and the optimal solution of the population are updated, and the optimization search is continuously iterated. After the model is put into use the institutions in the western region with low and lower levels of efficiency in the allocation of accounting education resources decreased by 7%, and all the regions with low levels of efficiency have decreased. The number of configuration rounds of this paper’s method is smaller than the number of rounds of configuration conflicts of the PCA method and SVM method, which indicates that this paper’s method has good performance and optimizes the allocation of accounting education resources, making accounting education develop in a balanced way.
Early Supplier Involvement Challenges in New Product Development Projects: a Bibliographic Overview of Lean Production in the Automotive Industry
Authors: Dourado João Paulo , Ferreira Ana Cristina , Silva Rui
Published: October 2024

The research is based on a literature review focused on early supplier involvement in new product development processes while working towards Lean production, especially for the automotive industry, where all actors must be fast and accurate. For practitioners, early supplier involvement is a topic that deserves serious attention since it impacts on decentralisation, promoting gains in quality, quantity, and execution time, as well as cost reduction and/or the acquisition of technical knowledge in developing products and production processes. The authors first introduce the key concepts, issues, and theoretical foundations concerning early supplier involvement challenges and new product development within organisations that affect their core processes and outsourcing strategies when seeking collaboration to develop more sophisticated technologies that a new product requires. The authors critically explore these issues, especially concerning earlier supplier involvement and its connection to the Lean philosophy, pursuing process tunning, considering production quantity, quality, and time, as well as avoiding penalising interruption within the automotive industry. The study provides the first critical review of potential challenges for a successful early supply involvement and, consequently, a successful new product development process decentralisation and the acquisition of technical knowledge in developing products and production processes needed to satisfy customers.
Sustainability reporting in selected automotive companies
Authors: Kamińska-Witkowska Aleksandra , Kaźmierczak Magdalena
Published: October 2024

The benefits of sustainability reporting are indisputable. These include, first and foremost, building trust. Transparency on non-financial performance can help reduce reputational risk and open a dialogue with stakeholders. Transparent sustainability reporting is also a sign of openness and responsibility. Efforts to develop the economy sustainably include the development of reporting concepts in this sphere. Sustainability activities are becoming an increasingly important element of business reports. This article aims to present and verify the current sustainability reporting at the level of comparison of reported indicators of selected automotive companies in the context of the most widely used Global Reporting Initiative systematics and the upcoming requirements defined by the Corporate Sustainability Reporting Directive (CSRD). It focuses on study cases and identifies good practices and difficulties of sustainable reporting in the automotive industry. This study used the case study method on selected automotive industry companies. The case study analyses a defined problem consisting of a real situation and information as a methodological tool. The findings show that the world’s major automotive companies are broadly endeavouring to realise sustainability practices. The main conclusion of the analysis is that the Environmental, Social, and Governance (ESG) framework and the Global Reporting Initiative (GRI), in addition to being complementary, can be combined not only to improve the strategic management of an organisation but also, in a broader context, serve the well-being of the local community and society at large. The article organises and systematises knowledge about the ESG concept and the GRI standard, which currently play an important role in sustainability reporting.
Alpha-adducin 1 (rs4961) gene and its expression associated with sodium sensitivity in hypertensive patients: a cohort study in the western Ukrainian population
Authors: Sydorchuk Larysa , Lytvyn Bogdan , Sydorchuk Andrii , Yarynych Yulia , Daruvuri Sai Praveen , Semenenko Svitlana , Hoshovska Alisa , Sydorchuk Ruslan , Biryuk Igor
Published: October 2024

Objective. The aim of this study was to evaluate the association of the α-adducin-1 gene (ADD1) (Gly460Trp [rs4961]) polymorphism and its expression in association with renal dysfunction and sodium sensitivity in hypertensive patients in western Ukrainian population.

Methods. One-hundred patients with essential arterial hypertension (EAH) and hypertensive-mediated target organ damage (stage 2), moderate, high, and very high cardiovascular risk were enrolled in case-control study. Sixty healthy individuals were assigned as controls. Sodium sensitivity and sodium resistance were determined by salt load reaction. The ADD1 (rs4961) genotyping was performed in RT-PCR.

Results. The expression of the quantitative trait loci (eQTL) of ADD1 gene (rs4961) (chr4:2906707 [hg19]) was confirmed in 37 tissues and organs with 23 phenotypic traits. Two hundred eQTL associations revealed - all cis-variants (cis-QTL); 73 methylation QTL (mQTL), 34 splicing QTL (sQTL), 14 histone modification QTL (hQTL), 2 protein QTL (pQTL), 23 transcript utilization QTL (tuQTL), and 4 loci of incorporated long noncoding areas of RNA (lncRNA). GG-genotype unreliably enhances EAH risk (OR=1.92; 95%CI: 0.90–4.10; p=0.066). Sodium sensitivity was observed in 54.0% of patients and in 20.0% of controls (c2=17.89; p<0.001). Sodium sensitivity in T-allele carriers of the ADD1 gene (1378G>T; rs4961) dominated 12-fold in general (OR 95%CI: 2.24–64.29; p=0.001), in women – 4.71 times (OR 95%CI: 1.92–11.56; p<0.001), and in men – 4.09 times (OR 95%CI: 1.03–16.28; p=0.041). Sodium sensitivity elevated the likelihood of severe EAH twice (OR=2.19; OR 95%CI: 1.00–5.05; p=0.049).

Conclusion. T-allele associates with sodium sensitivity in essential arterial hypertension patients and increases the risk of hypertension regardless the gender. Sodium sensitivity enhances the probability of severe essential arterial hypertension in observed population.
Acoustic Depth
Authors: Serra Carlo
Published: October 2024

Acoustic depth is an elusive indicator that touches the world of emergencies, or perceptual focus, in a peculiar way. The realm in which these forms of recognition operate indeed links media theory to perception theory and aesthetic reflection. Expressions such as acoustic scene, sound depth or sharpness, or acoustic image when discussing the receptive forms of various microphone models, are just a few cases where imaginative synthesis translates the sense of phenomena arising from the resistance of sensory properties to the structures of linguistic formalization. The language of media is full of these references, which seem to refer to a common sense that emerges in the differentiation of perceptual channels, but is rarely made explicit in a clear manner. To understand acoustic depht’s nature, we can use the concept of emergence: every time we hear a sound, that acoustic process is always surrounded by a myriad of small sounds that interact with it.

The notion of emergence can be applied to anything present in the surrounding environment. It can be applied to any configuration that breaks the homogeneity of a perceptual field. So, we can analyze the complexity of this synthetic formation by tracing it back to increasingly simpler synthetic planes. When talking about composition, synthesis, and association, it has already the results of compositional operations and which provided the ultimate or primary material – either term suffices, depending on the direction we choose to take.

These are essential factors in spatial orientation processes, but they are structurally opaque: we’ll work on three examples taken from classical music, ethnomusicology, and hearing aids.
Comparison of conventional and green approaches to the synthesis of aromatic Schiff bases
Authors: Kołodziej Beata
Published: October 2024

The chemical industry is one of the key elements in improving the quality of human life. At the same time, it generates pollution influencing the ecosystem and our health. To limit or remove some of the reasons of pollution for two decades less harmful approaches to the synthesis of various organic compounds were developed. Among organic compounds, azomethines, also known as Schiff bases, are of particular interest in biochemistry, medicine, and pharmacy. For over twenty years many novel approaches to the synthesis of these compounds have been investigated. Toxic solvents (benzene, toluene) have been replaced with water, fruit juice, or white egg, and in many cases, temperature and time of process were significantly reduced. In the review, conventional and green approaches to the synthesis of Schiff bases are presented with a focus on the effectiveness of these methods, including advantages and disadvantages.
Housing Price Prediction - Machine Learning and Geostatistical Methods
Authors: Cellmer Radosław , Kobylińska Katarzyna
Published: October 2024

Machine learning algorithms are increasingly often used to predict real estate prices because they generate more accurate results than conventional statistical or geostatistical methods. This study proposes a methodology for incorporating information about the spatial distribution of residuals, estimated by kriging, into selected machine learning algorithms. The analysis was based on apartment prices quoted in the Polish capital of Warsaw. The study demonstrated that machine learning combined with geostatistical methods significantly improves the accuracy of housing price predictions. Local factors that influence housing prices can be directly incorporated into the model with the use of dedicated maps.
LES FEMMES MAROCAINES EN SCIENCES, TECHNOLOGIES ET EMPLOI D’APRÈS LES RÉSULTATS D’UNE RECHERCHE COMPARATIVE INTERNATIONALE
Authors: NAFAA Rachida
Published: October 2024

Au Maroc, l’université Hassan II de Casablanca a participé, avec d’autres établissements méditerranéens, au projet SHEMERA (2011-2014) dans le but d’examiner les inégalités des sexes dans le domaine des sciences. S’appuyant sur le Manuel de Frascati2, l’étude comparative aspire à renforcer l’approche genre. Les résultats obtenus montrent que si les femmes sont bien représentées dans le domaine des études et des fonctions administratives, elles sont sous représentées dans les postes de direction. Au niveau académique, elles sont plus représentées en sciences médicales qu’en sciences sociales et naturelles. L’université Hassan II a également participé au projet TARGET (2020-2023) en vue d’institutionnaliser l’approche genre dans ses diverses instances.
LOGIQUES DISCURSIVES ET LIVESTREAMING. ENJEUX DE POUVOIR ET DE LÉGITIMITÉ DANS LA SPHÈRE DES PRATIQUES VIDÉOLUDIQUES AU MAROC
Authors: NAÏM Hafsa , TAZNOUT Fatema-Ezzahra
Published: October 2024

L'étude des « genres de discours » (Bakhtine, 1979) qui peuplent l’« espace social » (Bourdieu, 1979) du livestreaming marocain permet de comprendre comment les acteurs y perpétuent les inégalités de genre et y maintiennent les rapports de pouvoir qui mènent à des « violences symboliques » (Bourdieu, 1979). Nous mobilisons à cet effet l’approche par « l’espace social » de Bourdieu, telle que mise en œuvre par Coavoux (2012, 2020), afin de démontrer que les mondes des jeux en lignes sont des champs où s’installent des hiérarchies culturelles intrinsèques.
DISCOURS HUMORISTIQUE MAROCAIN ET (DÉ)CONSTRUCTION DES STÉRÉOTYPES LIÉS AU POUVOIR DES FEMMES DANS LE SPECTACLE : MARRAKECH DU RIRE 2020
Authors: CHARKY Ahmed , NERCI Najate , ELFAROUK Abdelhamid Ibn
Published: October 2024

Cet article se propose d’interroger le discours de l’humour marocain contemporain concernant les rapports entre les sexes, qui, nonobstant toute la légèreté qu'on peut lui prêter, contribue bien souvent à (dé)construire la logique des inégalités liées au genre. L’objectif de ce travail est d’explorer comment ce discours humoristique participe de la perpétuation, ou de la déconstruction d’un système justifiant les inégalités de genre, en examinant les stratégies discursives et thématiques utilisées à cet effet. Le corpus choisi est le spectacle Marrakech Du Rire 2020, produit par la troupe Humouraji et diffusé sur la chaîne télévisée marocaine 2M.
LES MASCULINITÉS HÉGÉMONIQUES DANS LA LITTÉRATURE MAROCAINE FRANCOPHONE, LES DÉCRIRE POUR MIEUX LES DÉCONSTRUIRE
Authors: HOUDZI Ahmed Aziz
Published: October 2024

Cet article étudie les masculinités hégémoniques et la tentative de leur déconstruction, ou du moins l’examen critique de leurs fondements constitutifs, à travers la littérature marocaine francophone. Cette déconstruction qui se lit dans le parcours de certains personnages engage un nouveau rapport vis-à-vis du genre et de sa perception, dans une société régie par les normes qui valorisent le patriarcat et consolident l’hétéronormativité en tant que matrice unique pour l’intelligibilité des corps et leur hiérarchisation dans le champ social.
Pengaruh persepsi manfaat, showrooming, dan webrooming terhadap niat menggunakan omnichannel: Peran moderasi persepsi risiko
Authors: Agung Deatri Arumsari , Wibowo Roy Stefanus , Supriharyanti Elisabeth
Published: October 2024

With the spread of omnichannel in the retail world, offline store is no longer the center for selling products because many consumers feel that shopping online is easier and more comfortable. This research aims to analyze the influence of perceived benefits, perceived showrooming, and perceived webrooming on intention to undertake omnichannel, as well as the moderating role of perceived risk. Primary data in this research was obtained from a questionnaire distributed online using Google Forms. The total number of questionnaires processed in this research was 147 samples. This research was conducted in Surabaya with respondents covering residents of Surabaya and its surroundings. Data analysis in this research uses the Partial Least Square Structural Equation Modeling (PLS-SEM) technique, while the analytical tool used is SmartPLS 3. The results of hypothesis testing show that perceived benefits, perceived showrooming, and perceived webrooming are all proven to have a positive influence towards intention to use omnichannel. Perceived risk is proven to moderate perceived benefits on intention to use omnichannel, with a negative effect meaning that perceived risk weakens the influence of perceived benefits on intention to use omnichannel.
Dengan mulai merambahnya omnichannel di dunia ritel menyebabkan toko offline tidak lagi menjadi pusat untuk melakukan penjualan produk karena banyak konsumen yang merasa berbelanja secara online lebih mudah dan nyaman. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi manfaat, persepsi showrooming, dan persepsi webrooming terhadap niat melakukan omnichannel, serta peran moderasi persepsi risiko. Data primer pada penelitian ini didapatkan dari kuesioner yang disebarkan secara online menggunakan Google Form. Total keseluruhan kuesioner yang diolah dalam penelitian ini berjumlah 147 sampel. Penelitian ini dilakukan di Surabaya dengan cakupan responden, yakni penduduk Surabaya dan sekitarnya. Analisis data dalam penelitian ini menggunakan teknik Partial Least Square Structural Equation Modeling (PLS-SEM), sedangkan alat analisis yang digunakan adalah SmartPLS 3. Hasil pengujian hipotesis menunjukkan bahwa persepsi manfaat, perceived showrooming, dan perceived webrooming, ketiganya terbukti memiliki pengaruh yang positif terhadap niat menggunakan omnichannel. Persepsi risiko terbukti memoderasi persepsi manfaat terhadap niat menggunakan omnichannel, dengan efek negatif yang berarti persepsi risiko memperlemah pengaruh persepsi manfaat terhadap niat menggunakan omnichannel.
Faktor-faktor penentu kinerja keuangan perusahaan industri batu bara
Authors: Setyadi Gina Christina , Ida Ida
Published: October 2024

This research aims to examine the influence of sales growth (SG), current ratio (CR), debt to equity ratio (DER), intellectual capital (IC), and firm size (SIZE) on financial performance (ROA) in coal industry energy sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2020 to 2022 when coal prices increased significantly. The sampling method used is purposive sampling technique and there are 22 coal industry energy sector companies listed on the Indonesia Stock Exchange from 2020 to 2022. The data were analyzed using the panel data linear regression method with EViews 12. The research results showed that current ratio, intellectual capital, and firm size have a positive and significant effect on financial performance (ROA). Meanwhile, sales growth and debt to equity ratio variables have no significant effect on financial performance (ROA). These research findings show that companies should pay attention to liquidity, intellectual capital development, and corporate growth strategies to improve financial performance.
Penelitian ini bertujuan untuk menguji pengaruh dari sales growth (SG), current ratio (CR), debt to equity ratio (DER), intellectual capital (IC), dan firm size (SIZE) terhadap kinerja keuangan (ROA) pada perusahaan sektor energi industri batu bara yang tercatat di Bursa Efek Indonesia (BEI) pada periode tahun 2020 hingga 2022 di saat harga batu bara meningkat secara signifikan. Metode sampel yang digunakan, yaitu teknik purposive sampling serta terdapat 22 perusahaan sektor energi industri batu bara yang terdaftar di Bursa Efek Indonesia pada periode 2020 hingga 2022. Data dianalisis dengan metode regresi linear data panel dengan menggunakan EVIEWS 12. Hasil penelitian menunjukkan bahwa current ratio, intellectual capital, dan firm size berpengaruh positif dan signifikan pada kinerja keuangan (ROA). Sedangkan variabel sales growth dan debt to equity ratio tidak berpengaruh signifikan pada kinerja keuangan (ROA). Implikasi hasil penelitian ini, yaitu perusahaan perlu memperhatikan likuiditas, pengembangan modal intelektual, dan strategi pertumbuhan perusahaan untuk meningkatkan kinerja keuangan.
Pengaruh gaya kepemimpinan, kepuasan kerja, dan lingkungan kerja terhadap kinerja guru (Studi pada XYZ Primary School)
Authors: Susanto Erna , Erdiansyah Rezi
Published: October 2024

An organization’s most valuable asset is its human resources. Human resources with high performance of the employee can make it easier for a company to increase its productivity so that it can achieve its goals. Another key element in raising employee performance is the work environment. This research examines how leadership styles, job satisfaction, and the work environment influence on teacher performance at XYZ Primary School in Jakarta. The objective of this research is to investigate whether or not there is a potential impact between leadership style, job satisfaction, and work environment on the performance of XYZ Primary School Jakarta teachers. It’s quantitative research and the collection of primary data is obtained from field studies by distributing questionnaires to 106 respondent teachers who work at XYZ Primary School Jakarta. The analysis test used SPSS version 23. The number of respondents was obtained using the Slovin formula, where the population of teachers working at XYZ Primary School is 145 teachers so the sampling amounted to 106 teachers. The research results also prove there is a partial influence of leadership style on teacher performance, there is a partial influence of job satisfaction on teacher performance and there is a partial influence of the work environment on teacher performance at XYZ Primary School Jakarta.
Elemen yang paling penting dari sebuah organisasi adalah sumber daya manusia. Sumber daya manusia dengan kinerja tinggi dapat mempermudah perusahaan untuk meningkatkan produktivitas perusahaan sehingga dapat mencapai tujuan perusahaan. Lingkungan kerja yang positif juga berkontribusi pada peningkatan kemampuan kerja karyawan. Fokus di dalam penelitian ini bertujuan untuk mencari tahu bagaimana dampak gaya kepemimpinan, kepuasan kerja, dan lingkungan kerja terhadap tingkat kerja guru di XYZ Primary School di Jakarta. Tujuannya untuk mengetahui sejauh mana gaya kepemimpinan, lingkungan kerja, dan kepuasan kerja memberikan pengaruh terhadap tingkat kerja guru di XYZ Primary School di Jakarta. Penelitian ini bersifat kuantitatif dan pengumpulan data primer diperoleh dari studi lapangan dengan menyebarkan kuesioner. Uji analisis menggunakan SPSS versi 23. Jumlah responden diperoleh dengan menggunakan rumus Slovin, dimana populasi guru yang bekerja di XYZ Primary School adalah 145 guru sehingga sampling berjumlah 106 guru. Dari hasil pengujian hipotesis, menunjukkan bahwa gaya kepemimpinan, kepuasan kerja, dan lingkungan kerja memengaruhi kinerja guru di XYZ Primary School di Jakarta secara bersamaan (simultan). Selain itu, dari penelitian ini memberikan informasi adanya dampak secara parsial gaya kepemimpinan terhadap kinerja guru, dampak secara parsial antara kepuasan kerja terhadap kinerja guru, dan dampak secara parsial antara lingkungan kerja terhadap kinerja guru XYZ Primary School Jakarta.
Penggunaan Atribut Lightstick dalam Komunikasi dan Pembentuk Identitas Sosial
Authors: Jessica Jessica , Utami Lusia Savitri Setyo
Published: October 2024

K-Pop, or Korean Pop, is a subgenre of pop music originating from South Korea. K-Pop is synonymous with boy groups and girl groups. Apart from their music, K-Pop idols are loved by the public because of their charming visuals and special trinkets that are not owned by other genres. Fans compete to buy attributes such as lightsticks because they are unique and different. Fans cheer, sing, and dance in concerts using lightstick attributes to convey support to their idols. K-Pop fans with similar interests and preferences for the same artist usually join a group called a fandom. In this fandom, fans do activities to support, express, and share information about their idols. This research aims to identify and describe the communication attributes that form the social identity of K-Pop fans in Indonesia. The concepts that support this research are non-verbal communication, artifactual communication, attributes in communication, and social identity. The study was conducted using a qualitative approach and phenomenological method. The results showed that fans use lightstick attributes to convey non-verbal messages to their idols, fellow fans in the same fandom, and the general public; lightsticks are also used to express social identity in a group.
K-Pop atau Korean Pop adalah subgenre musik pop yang berasal dari Korea Selatan. K-Pop identik dengan boy group dan girl group. Selain karena karya musiknya, idola K-Pop digandrungi oleh masyarakat karena visual yang menawan dan pernak-pernik khusus yang tidak dimiliki oleh genre lain. Para penggemar berlomba-lomba untuk membeli atribut seperti lightstick karena dinilai unik dan berbeda. Penggemar bersorak, bernyanyi dan menari dalam konser menggunakan atribut lightstick untuk menyampaikan dukungan kepada idolanya. Penggemar K-Pop dengan minat dan kesukaan terhadap artis yang sama biasanya bergabung ke dalam satu kelompok yang disebut sebagai fandom. Dalam fandom ini, penggemar melakukan aktivitas mendukung, mengekspresikan dan berbagi informasi terkait idola mereka. Tujuan dilakukannya penelitian ini adalah untuk mengetahui dan mendeskripsikan atribut dalam komunikasi membentuk identitas sosial penggemar K-Pop di Indonesia. Konsep yang mendukung penelitian ini adalah konsep komunikasi non-verbal, komunikasi artifaktual, atribut dalam komunikasi dan identitas sosial. Penelitian dilakukan dengan pendekatan kualitatif dan metode fenomenologi. Hasil penelitian menunjukkan bahwa atribut lightstick digunakan oleh penggemar untuk menyampaikan pesan non-verbal kepada idolanya, sesama penggemar dalam satu fandom yang sama serta kepada masyarakat umum, selain itu lightstick juga digunakan untuk menyatakan identitas sosial dalam sebuah kelompok.
Mask Girl: Wacana Kritis Sara Mills terhadap Kecantikan Perempuan yang Terstandarisasi
Authors: Helena Helena , Azeharie Suzy
Published: October 2024

Korean drama is one of the Korean wave outputs that is increasingly popular around the world. One of the Korean dramas that has recently become a topic of discussion among the public is Mask Girl. This drama tells the story of a talented woman who, since childhood, has been treated badly by her environment because of her physical appearance, which is considered not in accordance with South Korean beauty standards. This research aims to find out how female beauty is standardized and constructed by Korean society. With a qualitative approach to phenomenological methods, this study is analyzed using Sara Mills' critical discourse analysis with a focus on the position of subjects-objects and viewers through three main points: scenes, characters, and dialogues. The researcher interviewed one South Korean citizen, one Indonesian citizen living in South Korea, a watcher of the drama Mask Girl, and two female experts. The result of this research is that female beauty is still standardized and constructed by society. Women are called beautiful if they have a small face, double eyelids, a sharp nose, white skin, red/pink lips, and attractive breast size. As a result of the standardized beauty and construction by society, there is appearance discrimination and injustice in society.
Drama Korea merupakan salah satu hasil dari Korean wave yang semakin populer di seluruh dunia. Salah satu drama Korea yang menjadi topik perbincangan di kalangan masyarakat adalah drama Mask Girl. Drama ini menceritakan mengenai seorang perempuan berbakat bernama Kim Mo Mi yang sejak kecil menerima perlakuan buruk oleh lingkungan sekitar karena penampilan fisiknya yang dianggap tidak sesuai dengan standar kecantikan Korea Selatan. Penelitian ini ingin mengetahui dan menujukkan bagaimana kecantikan seorang perempuan distandarisasi dan dikonstruksikan oleh masyarakat Korea. Dengan pendekatan kualitatif metode fenomenologi, analisis wacana kritis Sara Mills digunakan sebagai teknik analisis data dengan fokus pada posisi subjek-objek dan penonton melalui tiga poin utama yaitu adegan, karakter dan dialog. Penulis mewawancarai satu warga Korea Selatan, satu warga Indonesia yang tinggal di Korea Selatan, penonton drama Mask Girl dan dua ahli kajian media kritis. Hasil dari penelitian ini adalah kecantikan perempuan sampai saat ini masih terstandarisasi dan dikonstruksi oleh masyarakat. Perempuan dianggap cantik jika memiliki wajah yang mungil, kelopak mata ganda, hidung mancung, kulit putih, bibir berwarna merah atau merah muda dan tubuh yang langsing dengan ukuran payudara yang menarik. Akibat kecantikan yang terstandarisasi oleh masyarakat tersebut, terjadilah diskriminasi penampilan dan ketidakadilan yang dialami oleh perempuan yang tidak memenuhi standar kecantikan dalam kehidupan bermasyarakat.
Komunikasi Tokoh Politik dan Kesadaran Berpolitik Generasi Z
Authors: Tanuja Vico , Winduwati Septia
Published: October 2024

This research explores the political awareness of the youth in DKI Jakarta, focusing on the impact of exposure to corruption news on their political perceptions. The younger generation tends to rely on social media platforms, such as Instagram and TikTok, as their primary sources of political information. Regular exposure to corruption news leads to negative perceptions of politics and a decline in trust in government institutions. Politicians perceived rigid and sensitive political communication also contributes to the youth's apathy towards politics. Despite being seen as a breath of fresh air, concerns exist regarding the lack of experience and adequate representation among the younger generation. Political participation varies, with some participants engaging only formally. There is also a debate regarding priorities between political awareness and political participation. In conclusion, the political awareness of the youth is susceptible to being low due to exposure to corruption news, impacting their political participation. Improved political communication and adequate representation are necessary to encourage active involvement of the younger generation in politics.
Penelitian ini mengeksplorasi kesadaran berpolitik generasi muda di DKI Jakarta, di tengah paparan berita korupsi, khususnya terkait persepsi politik mereka. Generasi muda cenderung mengandalkan media sosial, seperti Instagram dan TikTok, sebagai sumber utama informasi politik. Paparan berita korupsi secara rutin menyebabkan persepsi negatif terhadap politik dan penurunan kepercayaan pada lembaga pemerintahan. Penelitian ini menggunakan Teori Komunikasi Massa, Teori Kultivasi dan Teori Komunikasi Politik, dengan menggunakan pendekatan kualitatif dan wawancara mendalam sebagai teknik pengumpulan data. Didapatkan hasil bahwa komunikasi politik yang dianggap kaku dan sensitif oleh tokoh politik juga berkontribusi pada apatis generasi muda terhadap politik. Meskipun generasi muda dianggap membawa angin segar, ada kekhawatiran terkait pengalaman dan representasi yang kurang. Partisipasi politik bervariasi, dengan beberapa informan hanya berpartisipasi secara formalitas. Terdapat juga perdebatan seputar prioritas antara kesadaran berpolitik dan partisipasi politik. Kesimpulannya, kesadaran berpolitik generasi muda rentan rendah akibat paparan berita korupsi, memengaruhi partisipasi politik mereka. Komunikasi politik yang lebih baik dan representasi yang memadai diperlukan untuk mendorong keterlibatan aktif generasi muda dalam dunia politik.
Ungkapan Komunikasi Pengendara Motor Vespa Klasik untuk Memperkuat Solidaritas
Authors: Natalia Marcella , Sukendro Gregorius Genep
Published: October 2024

This research was conducted to determine whether there are expressions of communication between classic Vespa motorbike riders to strengthen solidarity. Vespa motorbike riders' communication expressions are formed due to non-verbal communication. The use of communication expressions greatly influences the sense of solidarity that exists among Vespa motorbike riders, so it can be formulated in this research that how Vespa motorbike riders use communication expressions to strengthen their sense of solidarity. There are things that made the author interested in making this research based on the results of interviews with classic Vespa motorbike riders and making direct observations by observing the communication expressions used by Vespa motorbike riders. The research method used by the author is a descriptive qualitative research method in which there are phenomena and by carrying out library study data collection techniques as well as conducting interviews, observations and online data. The results of research conducted by the author show that there is non-verbal communication and symbolic interaction that exists among Vespa motorbike riders. The results of this research show that there is an important influence in using communication expressions on Vespa motorbike riders. Using communication expressions can form a sense of solidarity that has been formed long ago. A sense of solidarity among Vespa motorbike riders is formed because of the symbolic interactions that occur. In this case it can be seen from the results of interviews and observations.
Penelitian ini dibuat untuk mengetahui adanya ungkapan komunikasi pengendara motor Vespa klasik untuk memperkuat solidaritas. Ungkapan komunikasi pengendara motor Vespa terbentuk karena adanya komunikasi nonverbal. Pemakaian ungkapan komunikasi sangat memengaruhi rasa solidaritas yang ada pada pengendara motor Vespa sehingga dapat dirumuskan dalam penelitian ini bahwa bagaimana para pengendara motor Vespa menggunakan ungkapan komunikasi untuk memperkuat rasa solidaritas. Terdapat hal yang membuat penulis tertarik untuk membuat penelitian ini berdasarkan hasil wawancara dengan para pengendara motor Vespa klasik dan melakukan observasi secara langsung dengan mengamati ungkapan komunikasi para pengendara motor Vespa yang digunakan. Metode penelitian yang digunakan penulis adalah pendekatan peneltian kualitatif deskriptif yang di dalamnya terdapat fenomena-fenomena dan dengan melakukan teknik pengumpulan data studi kepustakaan serta melakukan wawancara, observasi dan data online. Hasil penelitian yang dilakukan penulis menunjukkan adanya komunikasi non erbal dan interaksi simbolik yang ada pada pengendara motor Vespa. Hasil penelitian ini menunjukkan adanya pengaruh penting dalam memakai ungkapan komunikasi pada pengendara motor Vespa dengan memakai ungkapan komunikasi dapat membentuk rasa solidaritas yang sudah terbentuk dari dahulu. Rasa solidaritas pada pengendara motor Vespa terbentuk karena adanya interaksi simbolik yang terjadi.
Membangun Personal Branding 'Positif Energy' Melalui Media Sosial Shasa Zhania
Authors: Khotimah Aliya , Rusdi Farid
Published: October 2024

TikTok's popularity rising. Number of women 16-24 years old considering it their "favorite" has jumped more than a third. The power of personal branding creates new opportunities in TikTok content creator accounts (Shasa Zhania). Shasa Zhania's personal branding to increase followers on TikTok social media and see social responses about the value of feminine energy. The research uses a qualitative-descriptive method, through the semantic approach of the Semiotic code according to Charles Sanders Peirce which relates to the 8 concepts of personal branding from Peter Montoya. The author collects information through the tiktok @_shaz, based on library sources and the results of data reduction through journals related to "Utilization of Social Media, TikTok for Personal Branding". The results of data presentation become informative, and conclusions are clearly verified. The results of the semiotic model analysis successfully identified the appropriate trichotomy component, it is known that the sign in the selected video uses Qualisign. The index object: the shape of each video. The interpretant uses rheme, argument based on text The results of the theory of 8 personal branding concepts in relation to Shana Zania, in these findings, have fulfilled 8 personal branding concepts to survive as a content creator.
Popularitas TikTok meningkat dengan jumlah perempuan antara 16-24 tahun menganggapnya sebagai platform sosial “favorit” telah melonjak lebih dari sepertiga selama setahun terakhir. Kekuatan personal branding menciptakan peluang baru di akun TikTok content creator, seperti Shasa Zhania. Menariknya, personal branding Shasa Zhania untuk meningkatkan followers di media sosial TikTok dan melihat tanggapan sosial tentang nilai feminine energy dari dirinya. Penelitian menggunakan metode kualitatif-deskriptif, melalui pendekatan semantik kode Semiotika menurut Charles Sanders Peirce yang berhubungan dengan 8 konsep personal branding menurut Peter Montoya secara terperinci dalam bentuk pemaknaan tanda. Penulis mengumpulkan informasi melalu objek penelitian pada akun media sosial tiktok @_shaz, berdasarkan sumber pustaka dan hasil reduksi data melalui jurnal-jurnal yang berkaitan dengan “Pemanfaatan Media Sosial, TikTok untuk Personal Branding”. Hasil penyajian data menjadi lebih informatif dan simpulan terverifikasi dengan jelas. Hasil analisa model semiotika, berhasil didentifikasi komponen trikotomi yang sesuai, maka diketahui bahwa tanda pada video yang dipilih menggunakan Qualisign. Objek indeksnya: bentuk dari setiap frame video, sedangkan interpretant menggunakan rheme dan argumen berdasarkan teks yang sedikit rancu sehingga memungkinkan adanya penafsiran multitafsir. Hasil teori 8 konsep personal branding hubungannya dengan Shana Zania, pada temuan ini, telah memenuhi 8 konsep personal branding untuk dirinya dapat bertahan menjadi seorang content creator.
Pengaruh Brand Trust dan Brand Awareness terhadap Keputusan Pembelian Produk Kecantikan
Authors: Harifin Michelle Gracella , Paramita Sinta
Published: October 2024

The cosmetics industry in Indonesia is growing rapidly, but behind this success, the local beauty industry also faces a number of challenges that should not be ignored. A clear example of this challenge can be seen in the case of the quality of one of Looke Cosmetics' products, which received negative attention from consumers on social media. The purpose of this study is to understand and determine the extent to which brand trust and brand awareness influence the purchase decision of the Looke Cosmetics brand. A quantitative approach was used in this study with data collection techniques using a questionnaire with 100 respondents. The data was analyzed using multiple linear analysis methods, coefficient of determination, t-test and f-test. The results of regression analysis show that both have a positive contribution to purchase decisions, where brand awareness has a greater impact than brand trust, expressed in the regression model Y = 8.286 + 0.189X1 + 0.401X2. The results also showed that brand trust and brand awareness together have an influence of 45.9% on the purchase decision of Looke Cosmetics products, while the remaining 54.1% comes from other components. This confirms that both variables have a significant impact on purchase decisions.
Industri kosmetik di Indonesia sedang berkembang pesat, namun dibalik kesuksesan tersebut, industri kecantikan lokal juga dihadapkan pada sejumlah tantangan yang tidak boleh diabaikan. Contoh nyata dari tantangan ini dapat ditemukan dalam kasus kualitas salah satu produk Looke Cosmetics yang mendapat sorotan negatif dari para konsumen di media sosial. Tujuan dari penelitian ini adalah untuk memahami dan mengetahui sejauh mana brand trust dan brand awareness mempengaruhi keputusan pembelian brand Looke Cosmetics. Pendekatan kuantitatif digunakan dalam penelitian ini dengan teknik pengumpulan data melalui kuesioner dengan responden sebanyak 100. Analisis data menggunakan metode analisis linear berganda, koefisien determinasi, uji t, dan uji f. Hasil dari analisis regresi menunjukkan bahwa keduanya memberikan kontribusi positif terhadap keputusan pembelian, dimana brand awareness memiliki dampak yang lebih besar daripada brand trust, dinyatakan dalam model regresi Y =  8,286 + 0,189X1 + 0,401X2. Hasil penelitian juga menemukan bahwa brand trust dan brand awareness bersama-sama memberikan pengaruh sebesar 45,9% terhadap keputusan pembelian produk Looke Cosmetics, sedangkan 54,1% sisanya dari komponen lainnya. Hal ini menegaskan bahwa kedua variabel memiliki dampak yang substansial terhadap keputusan pembelian.
Strategi Komunikasi Pemanfaatan Key Opinion Leader dalam Meningkatkan Brand Awareness di Media Sosial
Authors: Dharmawan Michelle Ruth , Yoedtadi Moehammad Gafar
Published: October 2024

Brand Miss Daisy as a newcomer in the self-care and health industry in Indonesia consistently uses marketing communication strategies through opinion leaders on social media Instagram and TikTok. The purpose of this research is to find out and analyze whether the marketing communication strategy using Key Opinion Leader since the beginning of 2022 until now has succeeded in attracting consumer buying interest. Also to find out what challenges Miss Daisy faced from the beginning of planning to implementation. This research was conducted using a descriptive qualitative approach. The theories used are marketing communication theory, social media marketing theory, key opinion leader theory and brand awareness theory. The data collection technique was obtained through in-depth interviews with resource persons, both internal Miss Daisy and external resource persons. The data obtained from the research was analyzed using data analysis techniques and source triangulation. The research shows that marketing strategies using Key Opinion Leaders are closely related to content; it is this KOL content that will play a role in increasing consumer awareness of the brand and attracting their buying interest.
Brand Miss Daisy sebagai pendatang baru dalam industri perawatan diri dan kesehatan di Indonesia secara konsisten menggunakan strategi komunikasi pemasaran melalui pemimpin opini di media sosial Instagram dan TikTok. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa apakah strategi komunikasi pemasaran menggunakan Key Opinion Leader sejak awal tahun 2022 hingga sekarang berhasil menarik minat beli konsumen. Juga untuk mengetahui tantangan apa yang dihadapi Miss Daisy sedari awal perencanaan hingga implementasi. Penelitian ini dilakukan menggunakan pendekatan kualitatif deskriptif. Teori yang digunakan adalah teori komunikasi pemasaran, teori pemasaran media sosial, teori key opinion leader dan teori brand awareness. Untuk teknik pengumpulan data diperoleh melalui wawancara mendalam dengan para narasumber, baik internal Miss Daisy sampai narasumber eksternal. Data yang diperoleh dari penelitian dianalisis menggunakan teknik analisis data dan triangulasi sumber. Penelitian menunjukkan bahwa strategi pemasaran menggunakan Key Opinion Leader erat kaitannya dengan konten; konten KOL inilah yang akan berperan dalam meningkatkan kesadaran konsumen tentang merek dan menarik minat beli mereka.
СЛОВАЦЬКА ЛІГА І НАЦІОНАЛЬНЕ ПИТАННЯ: УКРАЇНСЬКО/РУСИНСЬКИЙ ДИСКУРС (1934 – 1938)
Authors: ЦЕПЕНДА Ігор , КОСТЮЧОК Петро
Published: October 2024

Мета дослідження полягає у з’ясуванні особливостей ставлення Словацької Ліги до українського питання у 1934 – 1938 рр. Методологія дослідження ґрунтується на використанні загальнонаукових методів (індукції та дедукції, аналізу та синтезу). Наукова новизна полягає в тому, що автори на основі неопублікованих архівних документів проаналізували українське/русинське питання в діяльності Словацької Ліги. Висновки. Українське/русинське питання було актуальним як для Підкарпатської Русі, так і Словаччини, а особливо її східної частини. Словаки активацію русинського політичного життя в середині 1930-х рр. сприйняли вкрай негативно. У Східній Словаччині місцеві адміністрації очолювали вихідці з націоналістично налаштованих кіл словацької політичної еліти, тому природно вони вдавалися до адміністративних зловживань, метою яких було різними способами “сприяти” словакізації українсько/русинського населення краю. Представники офіційної влади тісно взаємодіяли з відповідними спілками та товариствами, які на практиці намагалися втілювати їх ідеї в життя. Прикладом такої взаємодії стала діяльність Словацької Ліги у вирішенні українського/русинського питання. Поштовхом для цієї діяльності Словацької Ліги стали вимоги українців/русинів замінити словацьку мову в деяких східнословацьких школах російською і в той же час забезпечити її викладання русинських вчителів. Встановлено, що у зв’язку з активізацією суспільно-політичного життя українців/русинів Східної Словаччини та їх відстоювання власних національних прав, словацька влада активно обсервувала українське/русинське питання з подальшим його вирішенням. У цьому контексті практичні кроки у його вирішенні зробила Словацька Ліга. У 1934 – 1938 рр. українське/русинське питання розглядалося Словацькою Лігою на конгресах та зібраннях. Варіанти вирішення українського/русинського питання з боку Словацької Ліги призвели до втілення її ідей словацькою владою, зокрема, посилення тотальної словакізації освітньої мережі, заборони українських/русинських товариств та спілок, переслідування українських/русинських діячів та навіть словакізація конфесійної сфери.
Uso de satélites artificiales para la integración de las plataformas estratégicas de las Fuerzas Militares
Authors: Joya Moreno Darwin Alexis
Published: October 2024

Las plataformas estratégicas de las Fuerzas Militares son activos vitales para la defensa de los intereses de cualquier Estado. Con el pasar de la historia de los conflictos armados regulares, han presentado escenarios donde la coordinación e integración entre las Fuerzas Regulares de un Estado/Nación, se ve afectada por la poca o nula integración que existe entre estas, en cada uno de los diferentes dominios. En el presente trabajo se pretende analizar la experiencia adquirida a nivel nacional, regional y global con el uso de los pico/nano-satélites tipo CUBE-SAT, en los diferentes ámbitos de la ciencia y la tecnología(tanto civil como militar); identificar sus vulnerabilidades en ciberseguridad y proponer de una manera eficiente y sostenible, el uso de este tipo de tecnologías y poder proponer soluciones en la interoperabilidad y la conjuntez necesaria en caso de un conflicto de carácter internacional.