bluuebunny/crossref_metadata_2025 huggingface dataset:
Children’s Imitation and Word Creation in the Process of Language Acquisition
Authors: Trofimova N. A. , Shumilova S. A.
Published: January 2025

Introduction. Since language acquisition is a gradual process, younger children have gaps in their mental grammar and mental lexicon. In order to be understood well while communicating with other people, they sometimes resort to creating new words, known as innovations, which remain unusual for the language norm. This article expounds the nature of children’s speech innovations and presents the analysis of their constructing.

Methodology and sources. The research is based on data gathered within psycholinguistic experiment with participation of Russian-speaking children from three to six years of age. Such experimental methods of psycholinguistics research as picture description and story retelling were used.

Results and discussion. It was found out that despite formal abnormality of speech innovations they are getting constructed according to rules existing in the language. Thus, innovations may include standard morphological units, which are combined with nonstandard ones with regard to their distributional features and restrictions. It means that morphemes commonly appearing, for example, on verbs will be used by children within this lexical category only. Moreover, a gradual increasing complexity of constructed forms is observed occurring with the age.

Conclusion. Speech innovations cannot be conceived as errors, as they are constructed based on children’s knowledge about the language system and contain standard elements. Innovations analysed in this paper might be used for larger-scale studies on language acquisition and remain supplementary material for researches in this area.
Modern Artistic Space: the Problem of Anthropological and Aesthetic Transformation
Authors: Kapichina E. A.
Published: January 2025

Introduction. The problem of analyzing the contemporary artistic space has its own evolution, its genesis is reduced to understanding different kinds of transformations in relation to the traditional art as a form of creative perception of reality based on spiritual values. As a result of the evolution of the creative process, most of the contemporary art practices, especially conceptual ones, «expel» anthropological and aesthetic origins from art. To understand why do such processes occur in the field of low-aesthetic reality, the author analyzes the problem of anthropological and aesthetic transformation of modern art, the main trends and place of a person in the contemporary artistic process.

Methodology and sources. The author uses, first, hermeneutic methodology of analysis of artistic texts and conceptual approaches of authors; secondly, a set of artistic-aesthetic and artistic-historical methods aimed at identifying and generalizing materials, Dedicated to specific works of art; and, thirdly, philosophical-anthropological methodical analysis of the postmodern cultural situation and place of a person.

Results and discussion. As a result of the discussions it was revealed that the characteristics of the current elitist conceptual practices of the postmodern period are: pluralism and offbeat from any canons; frank citation and borrowing; conceptualization of any gestures of the artist; the multiplicity of interpretations; multi-level perception; rejection of imagery; experimenting with new forms; creating the illusion of a «game of reality»; irony, pastiche, black humor and shock value; and finally, the author’s death and the loss of one’s own «I».

Conclusion. In modern culture conceptualism becomes an articularized form of expression of the artistic consciousness of postmodernism. As art moves beyond its boundaries, it completely transforms its ontological foundations, then its anthropological core disappears and the author’s «death» occurs. The products of conceptual creativity are some kind simulacrums of language, style or symbols, which simulate pre-existing human values. Such art neantisates person with traditional values, perverts the meaning of creativity itself, transforms the aesthetic and the anthropological attitudes of the creative process.
“Thanatopolitics” in the Socio-Political Discourse in the 2000s and 2020s: between the “Living Dead” and “Necrosociality”
Authors: Rotov I. M.
Published: January 2025

Introduction. Over the past twenty years, the terms “thanatopolitics”, “necropolitics”, “necroeconomics”, etc. have been actively used in socio-political discourse. But the definitions of these meanings remain blurred. In the last 4–5 years, they can be found in Russian-language articles, as well as in the public space of blogs and YouTube channels. Often, the use of these terms is associated with biased statements by authors from a nonacademic environment. The purpose of this article is to identify the area of use of the term “thanatopolitics” in the academic literature of recent years.

Methodology and sources. The study was carried out in the logic of the genealogical approach. The main subject of interest is gaps in discourse, when the same or similar terms are filled with new content or receive new interpretations. The analysis of English-language articles in the fields of political philosophy, critical theory, literary studies, gender studies, history and economics was carried out. It is in this linguistic and problematic field that the term has acquired definitions that are relevant today.

Results and discussion. Two approaches can be distinguished in English-language academic literature: 1) thanatopolitics – institutionalized state violence, unethical management technologies that allow the sovereign to convert death on his territory into resources and legitimacy. The authors who adhere to this approach to the problem use the concept of “necropolitics” instead of “thanatopolitics”, but there are exceptions. They rely on the essay of the same name by A. Mbembe and engage in leftist criticism of specific examples of neocolonialism; 2) thanatopolitics – the creation of social connections through the production of knowledge about threats to immanent life. The phenomenon when a community is formed due to the fact that it can disappear at any moment. This approach to the problem of thanatopolitics is typical for researchers of artistic culture and modern digital media.

Conclusion. The authors who use the term “thanatopolitics” and other terms related in their work study the power-death-knowledge dispositif. But its presence in the text cannot be an unambiguous marker of the researcher's position. Sometimes the choice of this term is a marker of critical attacks against specific political decisions of the state. But the authors who study the horizontal social connections generated by knowledge about death also write about “thanatopolitics”.
Reputation and Image from the Perspective of Management Sociology
Authors: Shutova M. V.
Published: January 2025

Introduction. The digital world is reshaping established realities by enabling social entities to manifest in the online world. Within this evolving framework, reputation increasingly detaches from the individual being assessed, influencing both the dynamics of social interactions and the norms that develop through these exchanges. Concurrently, an individual’s virtual identity has gained prominence, often rivaling the importance of their real-world image. As research interest in concepts of image and reputation grows, the tendency to use these terms interchangeably becomes notable. This convergence highlights the need to clarify and differentiate the meanings of these abstractions under examination.

Methodology and sources. This study employs sociological, socio-psychological, linguistic, and interdisciplinary methodologies, drawing on specialized literature, scientific research, and online resources. These sources facilitate an examination of the concepts of image and reputation within the digital society, analyzed through the lens of management sociology.

Results and discussion. The analysis of the concept of “image” reveals its intrinsic connection to visual perception and its role as a purposefully constructed and relatively stable phenomenon, based on stereotypes of mass consciousness. Image, as an artificially created symbolic construct, is directed at a specific audience, aiming to guide the perception of that audience in a predetermined manner. Its function is to distinctly define and differentiate an object, while simultaneously shaping audience expectations. In contrast, reputation is not entirely within the subject’s control and cannot be deliberately crafted. It emerges organically from the exchange of opinions and public discourse, serving primarily as an evaluation based on comparing expectations and the outcomes of interactions with individuals or organizations.

Conclusion. A sociological examination of the concepts of image and reputation has uncovered intersections across multidisciplinary research and highlighted the distinct sociological dimensions of each. An image, in essence, functions as a simulacrum crafted by the subject to position its object as desirable and engaging for the public. In contrast, reputation emerges as a verbalized evaluation shaped through social interaction within a pragmatic context, acting in the digital society as a tool for modulating control. The image functions as an “entry point”, drawing attention from audiences unfamiliar with its subject. Within a culturally and pragmatically relevant context, image and reputation can synergize effectively to advance the agent's interests. However, conflicts between symbols that image conveys, the expectations it constructs, and the experiences informing reputation may undermine the latter.
Environmental Implications of Autonomous Vehicles : A Case Study on Autzu’s Ridesharing Model and CO2 Reduction
Authors: Jiri Jilek
Published: January 2025

Regarding the environmental impact of Ridesharing integrated with AVs, this paper examines the work done to identify substantial CO2 reductions possible with AV use. Drawing on the trends in the shift to AV and on the adoption of EVs, the paper estimates the potential green effects of swapping ICE vehicles for autonomous electric ones. We also discuss updates in AVs, infrastructure issues, solar power options for charging stations, future forecasts of global CO2 emissions, and the felt shortcomings of this study. The study shows that although AVs may hold the key to the dramatic reduction in emission levels, their potential is only as good as the infrastructure and policies in place, as well as a few technological constraints.
The Relational Meaning of The Word Jin in The Qur’an (Semantic Qur’an Toshihiko Izutsu)
Authors: Anies Salsabiela Syifa , Zaini Hisyam
Published: January 2025

This research examines the relational meaning of the term Jin in the Qur’an using Toshihiko Izutsu's Quranic semantic theory. A qualitative descriptive approach was employed to analyze this concept from a linguistic perspective. Data were collected through a literature review of the Qur’an and commentaries by scholars such as Quraish Shihab and Ibn Kathir. The analysis highlights the varied meanings of Jin across different contexts in the Quran, identifying its relational connections with other words in the holy text. Findings reveal that Jin not only refers to unseen beings but also demonstrates aspects of concealment and secrecy in various forms. The implications of this research provide a deeper understanding of how the Qur’an employs words to convey complex contextual and relational meanings.
Integrating Real-Life Contexts in The Development of Teaching Materials for Arabic Listening Skills
Authors: Sayyidaturrohimah Sayyidaturrohimah
Published: January 2025

Teaching materials are a crucial component in the learning process. Their availability can significantly impact the achievement of learning objectives and students' understanding of the material. This study aims to develop audio teaching materials based on a contextual approach for maharah istima’ expecially at MTsN 6 Ponorogo, as well as to describe how the integration of the contextual approach is implemented in the developed teaching materials. The research method used is a research and development method following the Borg and Gall development model. The data collection techniques employed include interviews, observations, questionnaires, and documentation. The data analysis techniques used are Milles and Huberman's qualitative data analysis and descriptive quantitative data analysis. The results indicate that the development of teaching materials in this study is based on four student needs related to Arabic language learning. These four needs have been realized into audio-based teaching materials, complemented by a workbook to support maharah istima’ learning. Furthermore, aspects of real-life context in these teaching materials are integrated into four areas: media that align with the current context of technological development, materials and exercises that relate to students' real-life contexts, and learning activities that align with the seven principles of the contextual approach.
Internalisasi Budaya Arab Melalui Pengenalan Ta’bir Arab Dalam Pembelajaran Maharah Al-Kalam
Authors: Astina Chairani , Rahman Rifqi Aulia , Nurbayan Yayan , Burdah Ibnu
Published: January 2025

Maharah al-kalam merupakan kemampuan untuk mengungkapkan gagasan atau pikiran melalui bunyi-bunyian yang diartikulasikan dengan tujuan untuk menyampaikan pemahaman melalui komunikasi dua arah dengan menggunakan bahasa sebagai medianya. Dalam konteks pembelajaran bahasa Arab, maharah al-kalam merupakan salah satu keterampilan dasar yang harus dikuasai oleh siswa. Akan tetapi, sebagian besar siswa menghadapi kesulitan dalam berbicara bahasa Arab karena berbagai faktor, seperti rasa gugup saat berbicara, kurangnya penguasaan kosakata, keterbatasan latihan, pengaruh dialek lokal yang kuat, dan metode pengajaran yang monoton. Metode yang digunakan dalam penelitian ini adalah kajian pustaka, sedangkan teknik pengumpulan data yang digunakan oleh penulis adalah dokumentasi dan studi pustaka. Dalam analisis data kualitatif, penulis menggunakan analisis isi. Tujuan dari penelitian ini adalah untuk mengkaji dan mendeskripsikan bagaimana budaya Arab dapat diinternalisasikan melalui pengenalan ungkapan-ungkapan bahasa Arab (Ta’bir Arab) dalam pembelajaran bahasa Arab. Artikel ini juga akan memberikan contoh beberapa ungkapan yang dapat diperkenalkan kepada siswa dalam pengajaran maharah al-kalam.
Carpal Tunnel Syndrome Incidence In Teachers and Employees at SMP Negeri 1 Pematangsiantar
Authors: Situmorang Yessi Debora , Fitri Aida , Zahara Devira , Sinaga Bintang Y.M.
Published: January 2025

Background. Median nerve compression at the wrist (carpal tunnel syndrome) is the most common disorder affecting the median nerve and is the most common nerve compression syndrome. Problems usually arise from excessive hand use and work microtrauma. Objectives. To determine the incidence, severity, characteristics of respondents detected, and risk factors that allow for CTS. Methods. The study was an analytic-descriptive study with a cross-sectional approach. Using 70 samples of data from educators and employees at SMP Negeri 1 Pematangsiantar. Data were analyzed using univariate and bivariate analysis. Results. This study involved 70 educators and employees, 59 (84.3%) were found with the majority of respondents experiencing complaints with asymptomatic symptom severity 46 people (65.7%), mild 22 people (31.4%), and moderate 2 people (22.9%). Of the 59 respondents detected, 50 people (71.4%) had mild functional symptom status. The majority of respondents detected with CTS were female (74.6%) and were in the age range of 51-60 years (44%). Respondents detected with CTS had nutritional status type I obesity (34%). Of the 59 respondents detected with CTS, 54 people (91.5%) were educators who had a working duration of â‰¥8 hours a day (52.5%) and experienced complaints in the left hand (69.5%). Conclusion. Most predominantly female in the age range of 51-60 years who worked as educators with a working duration of â‰¥8 hours and the majority experienced complaints in the left hand. Keywords: Carpal tunnel syndrome, educators, incidence
Perception of wisdom in biblical metaphors by post-atheistic Russian studying youth
Authors:   University of Tyumen, Shitikov Petr M. , Murzina Julia S. ,   University of Tyumen, Mensh Elena A. ,   University of Tyumen
Published: January 2025

Introduction. Religion is the basis for the worldview system and lays down value foundations in the formation
of personality. In this regard, UNESCO is taking the initiative to unambiguously define common cultural and
religious values at the international level. Wisdom is the value-semantic basis connecting cultural and religious
groups. The methodological approach relies on a biblical understanding of wisdom. The aim is to reconstruct
conceptual metaphors of biblical wisdom and correlate them with the students’ modern understanding.
Materials and methods. Based on the deductive method of cognitive linguistics, the structure of the biblical
concept of "wisdom" was analyzed and the correlative model was built. Metaphors obtained at the first stage
of the corpus study were offered to the students to assess their significance. Religious identification, intensity
of faith, and the attractiveness of wisdom as a personal characteristic were also studied. 214 students of
Tyumen State University and Tyumen State Medical University participated in the research. Data was collected
online. Statistical processing took place in the Statistica 10.0 program with the calculation of the Pearson rank
correlation coefficient.
Results. The theoretical study shows that the concept of "wisdom" has a strict frame, expressed in six metaphorical
images: wealth, human virtue, modesty, gift from above, knowledge, and happiness. The main distinguishing
feature of understanding wisdom in the Bible is its sacralization. An empirical study found that more than 60%
of youth have conscious religious identification and practice traditional religions (47% profess Christianity; 33%
are atheists). Wisdom is understood through the metaphor "knowledge." Unlike biblical understanding, this
connotation lacks sacrality and mystery. Wisdom is associated with life experience therefore its formation is
possible. The value of wisdom as a characteristic of personality and the desire to acquire it increases with the
intensity of faith (religiosity) of young people (r = 0.72).
Conclusion. The study of religious texts of the Bible is not carried out by the system of secondary and higher
education in the Russian Federation therefore the influence of biblical images is preserved through indirect
sources. Wisdom as a characteristic of personality is attractive for most of the younger generation, but
the meaning of the concept is greatly diffused among representatives of different religious denominations
and simplified. UNESCO initiatives involve increasing the importance of religious and cultural content in
modern education. This work was done to achieve better understanding between representatives of different
religious views.
ІНСТРУМЕНТИ СОЦІАЛЬНОЇ РЕВІТАЛІЗАЦІЇ В ТЕРИТОРІАЛЬНИХ ГРОМАДАХ
Authors: РОМАНОВА Інна , МАКАР Людмила , ШЕПЛЯКОВА Ірина
Published: January 2025

У статті розглядається соціальна ревіталізація як ключовий елемент програм комплексного відновлення територіальних громадах. На основі аналізу поняття «ревіталізація» соціальну ревіталізацію визначено як процес соціального відродження територіальної громади через відновлення соціальних зв’язків, соціальну згуртованість, розв’язання соціальних проблем населення. Визначено, що в процесі соціальної ревіталізації необхідно забезпечити створення та розбудову в громаді власної системи надання соціальних послуг вразливим групам населення, відповідно до їхніх потреб та державних стандартів. Для цього необхідно широко застосовувати соціальне замовлення та міжсекторальну взаємодію між місцевою владою та приватним бізнесом і громадськими організаціями. Для ефективності проєктного менеджменту в соціальній ревіталізації визначено, що ініціатива має йти від громади, що дозволить створити життєздатні продукти. Особливу увагу необхідно приділити застосування проєктного менеджменту в роботі з молоддю. У контексті необхідності соціальної згуртованості, як рушійного чинника соціального відновлення, тільки завдяки забезпеченню соціальної інклюзії кожного члена громади можна досягнути соціального благополуччя. Наголошено, що створення соціальних підприємств – це шлях до розв’язання соціальних проблем громади. До ефективних інструментів, використання яких уможливлює і пришвидшує процес відновлення стабільного функціонування та подальшого розвитку територіальних громад (у тому числі тих, які постраждали внаслідок війни) віднесено соціальну роботу; міжсекторальну співпрацю; соціальне замовлення; проєктний менеджмент; соціальне підприємництво та інструменти, що сприяють підвищенню народжуваності.
ВПЛИВ ВІЙНИ НА ДИНАМІКУ УКРАЇНСЬКОЇ ПРИКОРДОННОЇ ТЕРМІНОЛОГІЇ
Authors: Загнітко Анатолій Панасович , Лазарчук Дарина Сергіївна
Published: January 2025

Статтю присвячено дослідженню трансформацій української прикордонної термінології під впливом значних геополітичних змін та подій: від анексії Криму та збройного конфлікту 2014 року на Донбасі до повномасштабного вторгнення РФ на територію України 2022 року. У статті проаналізовано процеси формування та адаптації термінології Державної прикордонної служби України, що відображають сучасні вимоги безпеки, захисту державного кордону та реагування на загрози національній безпеці. Особливу увагу приділено аналізу появи нових термінів, викликаних потребами змін у правовій, соціальній та військовій сферах, які за останні роки набули нового значення або ж сформувалися внаслідок війни. Описано етапи створення нових термінів понять та їхнє впровадження в законодавчу й нормативну бази України. У статті закцентовано на зміні семантики та контексту функціювання нових термінів та понять Державної прикордонної служби, які з’являються у законодавчій базі під впливом війни, наприклад, таких, як «тимчасово окуповані території», «контрольний пункт в’їзду-виїзду», «контрольована територія» та ін., а також проаналізовано, як уже наявні терміни й поняття адаптуються до реалій війни та безпекових стратегій. Простежено зв’язок між термінологічними змінами й змінами у стратегіях Державної прикордонної служби України, які зумовлені необхідністю швидкої адаптації до нових умов протидії агресії. Важливу роль відіграє функціювання точної та конкретної термінології в нормативно-правових актах та інструкціях, які регулюють діяльність Державної прикордонної служби України, що особливо актуально з огляду на військові виклики, які постали перед Україною. Стаття ілюструє складні процеси взаємодії між державними структурами безпеки та мовно-термінологічною еволюцією, що дозволяє розуміти специфіку використання й необхідність уніфікації нових термінів.
ТЕРАПЕВТИЧНИЙ ПОТЕНЦІАЛ АНГЛОМОВНОГО РОМАНУ «ОПІВНІЧНА БІБЛІОТЕКА» МЕТА ХЕЙГА: ЛІНГВОКОНЦЕПТУАЛЬНИЙ АНАЛІЗ
Authors: Багацька Олена Вікторівна , Стеценко Маргарита Андріївна
Published: January 2025

Наша наукова розвідка присвячена дослідженню актуальної проблематики сучасного літературознавства та лінгвістики – аналізу терапевтичного потенціалу художньої літератури крізь призму лінгвоконцептуального аналізу. Об’єктом вивчення є роман британського письменника Мета Хейга «Опівнічна бібліотека», який розглядається як репрезентативний зразок сучасної англомовної прози, що звертається до екзистенційних питань людського буття. У роботі здійснено ґрунтовний теоретичний екскурс у проблематику терапевтичного дискурсу та бібліотерапії, виявлено їх кореляцію з концептуальним наповненням аналізованого роману. Центральним аспектом дослідження є виокремлення та детальний аналіз домінантного концепту тематичної групи «екзистенційні проблеми» – ЕКЗИСТЕНЦІЙНА КРИЗА. Розглянуто етапи розгортання цього концепту в наративній структурі твору, акцентуючи увагу на його лексико-стилістичній репрезентації в контексті терапевтичного дискурсу. Результати дослідження демонструють, що реалізація концепту ЕКЗИСТЕНЦІЙНА КРИЗА у романі «Опівнічна бібліотека» має потужний терапевтичний потенціал. Виявлено, що динаміка концепту представлена через три послідовні етапи: ініціація кризи, занурення у кризовий стан та кульмінаційна фаза кризи. Така структура корелює з внутрішньою еволюцією головної героїні Нори Сід, створюючи для читача своєрідну модель подолання екзистенційної кризи. Встановлено, що комплексне використання лексико-стилістичних засобів вербалізації досліджуваного концепту, зокрема наукової термінології, філософських понять, метафоричних конструкцій, гіпербол, анафоричних повторів, сприяє підсиленню емоційного впливу на читача та забезпечує глибше занурення у внутрішній світ персонажа. Зроблено висновок, що роман «Опівнічна бібліотека» є яскравим прикладом синтезу художнього осмислення екзистенційних проблем та терапевтичного впливу на читача. Такий підхід не лише розширює межі традиційного розуміння літератури, але й відкриває нові перспективи для міждисциплінарних досліджень на перетині літературознавства, лінгвістики та психології.
The Tradition of Weighing The Prospective Bride and Groom in The Wedding Customs of The Sekernan Muaro Jambi Community and Its Relevance in History Learning
Authors: Oktaria Rahmi , Wahyuni Anny
Published: January 2025

Learning about traditions is of course important so as not to lose existing culture and to be able to maintain and introduce wider traditions. This research aims to examine the tradition of weighing the bride and groom in the marriage customs of the Sekernan Muaro Jambi community and its relevance in learning history. This research uses qualitative research methods with a descriptive approach. Based on this research, it can be seen that the tradition of weighing the bride is a tradition passed down from generation to generation and is very closely related to the social life of the community and there are local wisdom values ??in each implementation. It can be seen that the tradition of weighing the bride is a tradition passed down from generation to generation and is very closely related to the social life of the community.
Implementasi Moderasi Beragama pada Ekstrakulikuler Rohani Islam di Satuan Pendidikan
Authors: Anwar Rosyida Nurul , Winanda Intan , Febrianti Candra Surya , Saputri Dita Nur , Mustofiah Diva Nur
Published: January 2025

Indonesia is a country that is rich in ethnic, cultural, tribal, racial and religious diversity. Diversity must be maintained to create harmony in every society, including Islamic Spiritual extracurricular students. A moderate attitude is part of efforts to maintain harmony in religion. This research aims to determine how religious moderation is implemented among Rohani Islam extracurricular members. This research uses a descriptive qualitative approach. Data collection techniques are observation, interviews and documentation. The subjects of this research were 14 Rohani Islam members at SMA Negeri 1 Barat, Magetan Regency. This research showed that members of Rohani Islam already understand the concept of religious moderation and can implement an attitude of religious moderation in the school environment by respecting religious differences and ways of worship and inviting friends to have a moderate attitude. Religious moderation in extracurricular activities at school can be part of maintaining harmony between individuals
Struktur Naratif Cerita Lokal Gunung Kidul �Petilasan Watu Tumpeng�
Authors: Mulatsih Maria Vincentia Eka , Manggala Simon Arsa , Nirwinastu Diksita Galuh
Published: January 2025

The process of transferring values and culture contained in local stories needs to be passed on to the younger generation, one way is by documenting local stories. Related to this, this article is one form of documentation of a local story entitled Watu Tumpeng from Bohol village, Gunung Kidul. The method for completing this story is in accordance with the methodology proposed by Appell (Appell, 2014) and the macrostructure elements of the story are identified based on Labov's narrative elements. The final result is a story that is better structured based on Labov's narrative structure including abstract, orientation, complicating actions, evaluation, results or resolution and coda. This study enriches the documentation of folklore, especially in the Gunung Kidul area.
Sa�o Pusaka Pemersatu Perwujudan Sila Ketiga Pancasila dalam Budaya Ngadha
Authors: Betu Silverius , Azi Paulus Yanuarius , Tue Ude Yohanes Capestrano , Limbu Nataniel Umbu , Bao Antonia Paulina
Published: January 2025

Ngadha community believes in a relationship between their traditional houses (sa'o), land, and ancestors. Sa'o is a gathering of families symbolizing unity, harmony, and togetherness. This research purpose is to explore the role of sa'o in strengthening the unity and cohesion of Ngadha community. The method used descriptive-qualitative, literature review and interviews. Sa�o as a unifying heirloom must be preserved to maintain the unity and harmony of family. This has impact on greater unity and cohesion, namely Ngada Regency, Province, and Indonesian nation. Living the cultural heritage of sa'o means realizing the third principle of Pancasila: the unity of Indonesia.
Pengembangan Buku Teks Peradaban Makanan Pokok Berbasis PjBL untuk Menumbuhkan Karakter Toleransi
Authors: Trisnawati Putri Hidayah , Nugrahanta Gregorius Ari
Published: January 2025

The tolerance character crisis in children is concerning due to a lack of effective learning media. This study developed a PjBL-based textbook on staple food civilization using the ADDIE model to foster tolerance. Data were collected through tests, analyzed quantitatively and qualitatively, and implemented with eight children aged 10-11 in a Purworejo elementary school. Results showed the textbook was of �very good� quality (score 3.78) and highly effective (98,87%) in fostering tolerance, reflected in positive behavioral changes aligned with tolerance indicators in the children�s daily lives.
Organization of the Work of Startup Specialists in the Modern Business Environment
Authors:   Sound Campaign, Guliakin Ievgenii I. , Vytrykhovskyi Yevstakhii A. ,   Ivano-Frankivsk National Technical University of Oil and Gas
Published: January 2025

The aim of this study is to scientifically substantiate and develop a methodical approach to assessing the organization of work of startup specialists, taking into account innovative technologies (in particular, artificial intelligence) in the conditions of remote and hybrid work, which is necessary for a better understanding of the key factors that affect the productivity, innovation and competitiveness of small IT startups. The proposed methodical approach includes a hierarchical system of partial indicators integrated into seven main areas of assessment. Each of these areas combines them into integral indicators by the areas, which, in turn, are combined into a common integral indicator, which ranges from 0 to 1 and is divided into qualitative levels on the Harrington scale, allowing for making managerial decisions to improve the results of specialists’ work. The main research methods used are: observation; analysis and synthesis; induction and deduction; comparison; abstraction and generalization; quantitative and qualitative analysis; machine learning methods; expert methods; modeling; system analysis; Cost-Benefit Analysis (CBA); additive convolution method. The main result of the study is the developed methodical approach to evaluating the work of startup specialists, which takes into account the peculiarities of innovation, remoteness of the organization of labor activity, the use of artificial intelligence and the introduction of new cooperation technologies. The practical significance of the results lies in the possibility of applying the developed methodical approach by startup managers, who will be able to quickly identify weaknesses in the processes of organizing the work of specialists, increase their productivity and make informed managerial decisions. The proposed approach can improve the quality of work and contribute to maintaining an innovation climate, ensuring the resilience of startups to crisis situations. The developed methodical approach differs from the existing ones by integrating modern technologies and management tools, in particular artificial intelligence, into the process of organizing the work of startup specialists, which strengthens the theoretical base and practical significance of startup management.
Balanced Development of the Enterprise: The Criteria and Approaches to the Organization of Business Processes
Authors:   Lviv Polytechnic National University, Ivaniuk Ulana V. , Budynskyi Rostyslav Z. ,   Lviv Polytechnic National University, Melnykovych Andryi V. ,   Lviv Polytechnic National University
Published: January 2025

The article updates the issue of ensuring sustainable and long-term functioning and development of enterprises and organizations. It is noted that permanent business development is possible and depends on its ability to take advantage of opportunistic possibilities. Along with this, if the management of the economic entity plans to achieve stability in progress over a long distance, then it cannot do without careful planning of almost all system and structural aspects of the enterprise. It is mainly about such areas as finance, labor, production, marketing and logistics, sales, as well as maintenance of internal business processes. It is argued that the balanced development of the enterprise should be considered as a system with such elements as criteria and parameters of structural balancing, as well as approaches to the management of relevant processes. Therefore, the aim of the research is to substantiate the system of criteria and approaches to the organization of business processes of the enterprise in order to achieve its structurally balanced development. It is proved that the considered criteria for the balanced development of an enterprise should be: provision of financial and investment resources, their rational allocation and effective use; provision of personnel, increase of human potential, provision of intellectual and personnel development; provision of material and technical base and technologies, rhythmicity of production of quality products; rhythmicity of product sales, avoiding the overstocking of warehouses; satisfaction of consumer needs; realization of market potential; achievement of correspondence between consumer needs and demands and product characteristics; effective advertising and sales promotion; balance, rhythmicity and resource efficiency of internal business processes; optimality of the organizational management structure. It is shown that along the same lines, a systematic set of measures aimed at improving the prerequisites for the balanced progress of the enterprise should be implemented. In particular, it is about smart diversification to maximize income and profit; strengthening financial stability and liquidity; personnel development; improving intellectual and personnel support; innovative activity; technological modernization of production; creation of closed production cycles; vertical integration; development of sales networks; expansion and use of export potential, in particular, distribution potential; development and use of Internet marketing opportunities; dissemination of marketing innovations, in particular with the use of ICT, digitization and automation of internal business processes; development of the system of external digital communications.
Contextual Advertising as a Socioeconomic Tool for Business Development
Authors:   Poltava University of Economics and Trade, Kozurman Serhii M. , Fedoskin Vladyslav V. ,   Poltava University of Economics and Trade
Published: January 2025

In today's increasingly competitive digital business world, effective contextual advertising is a critical success factor. One of the effective tools of digital advertising is contextual advertising. Contextual advertising is an integral part of a successful marketing strategy in the digital age. Due to its unique nature, contextual advertising enables businesses to reach their target audience by displaying advertising messages according to the specific context in which users are viewing them. This allows you to maximize the effectiveness of advertising campaigns, ensuring relevance and helping to attract the target audience. The aim of the article is to study the concept of contextual advertising, its components, principles of use and impact on business efficiency. The set aim is achieved by consistently solving problems using dialectical, historical and logical approaches. The article describes the essence and parametric characteristics of contextual advertising. Considered and substantiated, the biggest advantages of contextual advertising are its effectiveness. Contextual advertising is an effective tool for promoting companies and brands in the Internet environment. Its main principle is to reach potential customers at the moment when they are actively looking for information about goods or services, which increases the opportunity to attract attention and increase the chances of conversion. The optimal use of contextual advertising in combination with other marketing tools is a key success factor in today's competitive online space. The practical significance lies in the formulation of proposals for the use, regardless of the size of the company or the industry, of contextual advertising, which can be a powerful tool that will help attract new customers, increase sales and strengthen the reputation of the brand.
Ethical Aspects of Conducting Advertising Campaigns in International Markets
Authors:   V. N. Karazin Kharkiv National University, Shuba Tetiana P. , Bolotna Oksana V. ,   V. N. Karazin Kharkiv National University, Zhuvak Olesia O. ,   V. N. Karazin Kharkiv National University
Published: January 2025

The aim of this article is to highlight the ethical aspect of conducting advertising campaigns as one of the most important rules in the formation of an advertising campaign and the strategy of the company as a whole. The article defines the aspects, characteristics, features and seven main types of ethical advertising: truthfulness and accuracy of information; ethical use of psychological techniques; social responsibility; protection of vulnerable audiences; ecological responsibility; compliance with legislation and industry standards; privacy and data protection. The scientific works of domestic scholars on the relevant issue are analyzed. Other, no less important aspects that entrepreneurs and marketers should pay attention to when scaling their business when entering a new market in another country are allocated. The importance of this or that type of ethics in marketing, taking into account the peculiarities of countries for conducting an advertising campaign, is indicated. An analysis of two main strategies for entering international markets is carried out, i. e.: standardized and adaptive strategy. Their definitions, pros, cons and features that you should pay attention to when entering foreign markets are presented. The peculiarities of conducting advertising campaigns in three main world markets of economically leading countries are highlighted: Western (USA and Canada), European (EU countries) and Asian (China, Japan and South Korea). Their detailed characterization is given, taking into account ethnic, cultural, political, historical differences and trends to pay attention to. The importance of ethical marketing in modern media is considered, the responsibility of marketers to potential consumers, society, the environment, as well as the influence of advertising on the formation of stereotypes and on culture in general is emphasized. It is noted that buyers, in turn, also influence brands, their values, policies and advertising campaigns.
Evaluating the Effectiveness of Different Machine Learning Models in Predicting Customer Churn in the USA
Authors: Rana MD. Sohel , Chouksey Anchala , Das Bimol Chandra , Reza Syed Ali , Chowdhury Muhammad Shoyaibur Rahman , Sizan Mir Mohtasam Hossain , Shawon Reza E Rabbi
Published: January 2025

Customer churn is deemed as the process by which customers stop using the product or service of a company now the burning issue facing organizations in the USA across all sectors: telecommunication, retail, banking, and subscription-based services. In the current competitive marketplace, companies in America face substantial challenges in retaining customers. The utmost objective of this study was to compare the performance of various machine learning algorithms in terms of predicting customer churn, thereby identifying the most effective techniques for accurately forecasting churn within US businesses. The scope of this study focused on contrasting machine learning algorithms for customer churn forecasting using extensive datasets derived from US businesses across various industries. The dataset of customer churn applied in this study is a rich set of data points developed to capture several dimensions of customer behavior and interaction with the business. For predicting customer churn, distinctive machine learning algorithms were considered, notably, Logistic Regression, Random Forest, and Gradient Boosting. The performance evaluation metrics of the models encompassed accuracy, precision, recall, F1-score, and ROC-AUC. While all three models perform similarly, SVM appeared to have the highest accuracy among the three algorithms. The adoption of machine learning for churn prediction extends considerable benefits for businesses in the United States alone, especially in highly competitive fields like telecommunications, retail, and subscription services. By leveraging predictive analytics, firms can identify high-risk customers and proactively engage with them to reduce churn rates and thereby improve customer loyalty.
Efek Mediasi Penggunaan Financial Technology Pada Pengaruh Literasi Keuangan Terhadap Kinerja Keuangan UMKM Kabupaten Gresik
Authors: Anugraini Mardiyah , Khusnah Hidayatul , Muttaqiin Ninnasi
Published: January 2025

This study aims to analyze the mediation effect of the use of financial technology (fintech) on the influence of financial literacy on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Gresik Regency. Financial literacy is one of the important factors that influences the ability to manage MSME finances. However, along with the development of financial technology, fintech is expected to play a role as a mediator in strengthening the influence of financial literacy on financial performance. The data used in this study are primary data obtained from distributing questionnaires that meet the research criteria. The method used in sampling is purposive sampling. The sample consists of 100 MSME actors in Gresik Regency. The research method used is a quantitative approach with data collection through a survey of MSMEs in Gresik Regency. Data were analyzed using a structural model (SEM-PLS) to test the relationship between financial literacy, the use of fintech, and MSME financial performance. The results of this study indicate that financial literacy has a positive effect on financial performance. Furthermore, financial literacy has a positive effect on Financial Technology. Financial Technology is able to mediate the influence of financial literacy on financial performance.
Enseñanza de estudiantes con discapacidad intelectual en el bachillerato. Propuesta pedagógica para capacitación de docentes en el uso de Pictoeduca
Authors: González Suárez Geovanna Elizabeth , Guamán Chauca María Magdalena , Nivela Cornejo María Alejandrina
Published: January 2025

Introducción: la enseñanza de estudiantes con discapacidad intelectual en el bachillerato ecuatoriano se está viendo afectada por diversos desafíos que impactan el progreso cognitivo de estos aprendices; aunque se han realizado esfuerzos para capacitar a docentes, la necesidad de formación continua y actualización en temas de educación inclusiva y uso de herramientas tecnológicas adecuadas es crucial para mantener prácticas efectivas. Objetivos: el objetivo de este estudio fue generar una propuesta pedagógica para la capacitación de docentes en el uso de la herramienta Pictoeduca, para el mejoramiento de la enseñanza de estudiantes con discapacidad intelectual en el bachillerato de la Unidad Educativa Especial Agustín Cueva Tamariz. Metodología: se empleó un enfoque mixto de investigación, con alcance descriptivo y de campo; a una muestra de un directivo y 10 docentes que atienden a los estudiantes con discapacidad intelectual; se les aplicaron de 3 instrumentos: una entrevista semiestructurada, un cuestionario y una ficha de observación. Resultados: como resultados se encontró que los docentes son conscientes de las limitaciones de carácter formativo, además, están dispuestos a ser parte de capacitaciones y a emplear una nueva propuesta pedagógica que sea acorde a las realidades sociales, educativas y pedagógicas. Se diseñó una propuesta para la capacitación de los docentes de la Unidad Educativa Especial Agustín Cueva Tamariz, en el uso de la herramienta Pictoeduca para la enseñanza de estudiantes con Discapacidad Intelectual en el bachillerato, a través de un manual y un taller. La valoración del diseño de la propuesta evidenció resultados positivos, con comprensión del uso de la herramienta Pictoeduca y el diseño de recursos y actividades. Conclusiones: se concluye que esta herramienta tiene potencial para la enseñanza de estudiantes con discapacidad intelectual. Área de estudio general: educación. Área de estudio específica: tecnología educativa. Tipo de artículo: original.
A view on the place and role of blood genetic systems in the etiopathogenesis of caries
Authors:   Bogomolets National Medical University, Kyiv, Ukraine, Kolenko Y. , Zelinska N. ,   Bogomolets National Medical University, Kyiv, Ukraine, Tkach O. ,   Bogomolets National Medical University, Kyiv, Ukraine
Published: January 2025

Relevance. Dental caries remains one of the most common diseases in humans, and is second only to cardiovascular diseases. This is
due to the lack of a clear understanding of the etiopathogenetic cause and effect relationships.
Objective: to determine the place of competence of genetic markers of biological substances of blood and saliva in the etiopathogenesis
of caries.
Materials and methods. The study of group-specific blood factors as possible genetic markers of dental caries was carried out in 916
people. The determination of genetic markers in blood and saliva was performed in the hemagglutination reaction.
Results of the study. It was found that the risk of dental caries is quite high in Bα(III) carriers. It was found that the presence of B antigen
in saliva can be considered a risk factor. We have established a correlation between dental caries and the presence of Lewis antigens in
saliva. In general, the following genotypes were classified as ‘critical’: Le(a–b+) P 1
+ , Le(a–b–)P 1
+ , Le(a–b+)M, Rh+(D)M, MR 1
+ , MR 1
–, Rh+ P 1
+ , Rh– P 1
+ .
The protective combinations of erythrocyte antigens included the phenotypes Le(a+b–), Le(a–b+)P 1
–, Le(a–b–)P 1
–, Le(a+b–)Rh+, Le(a+b–)MN, Le(a–b–)N,
Rh+MN, P 1
–MN, Rh+P 1
–, Le(a–b+)N, P 1
–N, which were 2–4 times less frequent in patients with dental caries.
Conclusions. The genophenotypes and their associations contributing to, counteracting and not affecting the development of caries were
identified. The data obtained make it possible to scientifically form risk groups to obtain a special treatment and preventive approach
to different categories of people. The data obtained made it possible to understand the occurrence and development of caries disease
in a different way and to see the importance of immunogenetic studies in cariesology.
Keywords: caries, risk factors, genophenotype, genetic markers, blood, saliva.