bluuebunny/crossref_metadata_2025 huggingface dataset:
Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights
Authors:   Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia., Zhan Quping
Published: May 2024

This study investigates the influence of digital transformation (DT) on the performance of book publishing enterprises, focusing on the intricate dynamics among internal resources, management practices, external policy environments, and content quality. Through empirical analysis and theoretical insights, the research elucidates the synergistic effects of these factors on organizational outcomes. The findings emphasize the critical role of resource allocation, management optimization, and government policies in facilitating successful DT adoption. Moreover, the mediating role of content quality in enhancing consumer engagement and market competitiveness is underscored. Overall, this study contributes to a deeper understanding of the complexities of DT within the book publishing industry and offers practical implications for stakeholders seeking to navigate digital disruptions and capitalize on emerging opportunities.
Unraveling Digital Transformation Dynamics in Manufacturing: A Mediation and Moderation Analysis
Authors:   Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia., Wu Huan
Published: May 2024

This study investigates the mediating and moderating mechanisms shaping the relationship between digital orientation and digital transformation performance in manufacturing enterprises. Drawing on data from 393 firms, it confirms the positive influence of digital orientation on acquiring learning and trial and error learning, which in turn mediate the relationship between digital orientation and digital transformation performance. Furthermore, the study reveals the moderating roles of digital infrastructure and organizational agility in these relationships. The results highlight the pivotal role of organizational learning processes and technological infrastructure in fostering successful digital transformations within manufacturing contexts. By shedding light on these intricate dynamics, this research contributes to a deeper understanding of how organizations can effectively leverage digital resources to drive innovation and competitiveness in today's rapidly evolving business landscape.
Strategi Digital Marketing pada Toko Online Shop Dope and Adapt Melalui Live Streaming di TikTok Shop
Authors: Habibi Ahmad , Zahratul Husna Ulfa
Published: May 2024

Melihat berkembang cepatnya teknologi, dunia digital dan internet tentu berimbas pada dunia pemasaran. Tren pemasaran di dunia telah bergeser dari offline tradisional ke online digital. Media sosial TikTok sebagai salah satu alternatif untuk menjual produk, hal ini dinilai lebih cepat dalam memasarkan suatu produk, dimana media baru memiliki keuntungan yang sangat cepat dalam memasarkan suatu produk karena tingginya penggunaan media sosial tersebut. Penelitian ini menggunaka pendekatan kualitatif. Metode yang digunakan adalah studi kasus, dalam hal ini peneliti melihat bagaimana strategi yang dilakukan oleh Dope And Adapt untuk meningkatkan peluang penjualanya. Pertanyaan ‘bagaimana’ dan ‘mengapa’ pada dasarnya lebih ekplanatoris dan lebih mengarah pada penggunaan strategi studi kasus, historis, dan eksperimen.produk yang dijual mengikuti trend yang ada saat ini dimana baju sebagai salah satu produk yang mudah dijual dan dipasarkan namun tetap melihat pasar yang trend saat ini. Hasil pengamatan peneliti terkait penerapan bauran pemasaran yang dilakukan Dope And Adapt berupa : 1. Harga spesial untuk setiap live streaming diakun TikTok, 2. Tempat menarik untuk melakukan live streaming, 3. Promosi juga dilakukan pada Instagram Feed, Instagram Story, Facebook, Twitter hingga shopee untuk menambah penjualan, 4. Mempunyai 2 tim khusus yang pernah bertugas meng handle platfrom penjualan, 5. Rutin mengikuti bazzar–bazzar, 6. Sering memberikan secara gratis seperti gelang, bandana, stiker, dan  7. Memberikan pengalaman senang berbelanja di akun tersebut. Media sosial TikTok sebagai sarana promosi yang digunakan Dope And Adapt sangatlah mempengaruhi penjualan produknya, dibandingkan dengan produk lainnya, namun hal ini terjadi bisa karena Dope And Adapt lebih berfokus pada TikTok dalam penjualnnya, sehingga produk yang dijual di media sosial lainnya tidak ter update dengan baik, Dope And Adapt lebih memilih TikTok karena lengkapnya fitur yang ada sehingga mempermudah dalam melakukan penjualan dimana TikTok yang memiliki fitur seperti, edit video, Voice changer, TikTok Shop, dan Live streaming TikTok yang membuat Dope And Adapt lebih berfokus pada hal tesebut. Keuntungan dan pengaruh penjualan yang cukup besar membuat Dope And Adapt sangat merasa diuntungkan pada aplikasi tersebut.
Bentuk-Bentuk Kesalahan Penulisan Bahasa Baku pada Makalah Mahasiswa
Authors: Mutia Dita , Harahap Nasywa , Ramadani Sari Putri , Hadi Wisman
Published: May 2024

Bahasa Indonesia merupakan bahasa resmi nasional Republik Indonesia. Bahasa Indonesia digunakan oleh warga negara Indonesia dalam berkomunikasi sehari-hari, baik lisan maupun tulisan untuk tujuan tertentu. Penelitian ini menggunakan metode deskriptif analisis, yang merupakan cara untuk menyelidiki gagasan atau produk pemikiran manusia dalam bentuk media cetak dengan kritis. Berdasarkan penelitian yang dilakukan, terdapat beberapa bentuk kesalahan penulisan bahasa baku dalam makalah, seperti penggunaan huruf kapital dan penggunaan tanda baca. Penelitian ini menyoroti pentingnya pemahaman yang baik tentang aturan penulisan bahasa baku bagi mahasiswa, khususnya dalam konteks penulisan makalah ilmiah.
Implementation of Sustainable Tourism in Kertalangu Cultural Village as a Tourist Attraction in Denpasar City
Authors: Chandradewi Anindya , Hadiwijoyo Suryo Sakti , Simanjuntak Triesanto Romulo
Published: May 2024

This research aims to describe how Sustainable Tourism is implemented in the Kertalangu Cultural Village as a tourist attraction in Denpasar City. Researchers used qualitative research methods with primary data collection techniques obtained directly through observation, interviews and official data published by the Denpasar City Tourism Office, in this case in the form of the number of tourist visits to the Kertalangu Cultural Village from 2018 to 2023 as well as secondary data collected obtained through literature study. This research uses the concept of Sustainable Tourism and tourism aspects are analyzed using constructivism theory. The research results show that the implementation of Sustainable Tourism in the Kertalangu Cultural Village has been successful. This success is proven by an increase in tourist visits by 37.33% in 2023 and the development of natural potential and improvements to facilities. This makes the Kertalangu Cultural Village able to attract tourists to visit, making it a tourist attraction with Sustainable Tourism.
Design of Web-based Report Card Processing Information System at MTS Negeri 4 Kebumen
Authors: Hasim Iswanto Mukhamad
Published: May 2024

Based on observations made, the processing of report card scores in MTs N 4 Kebumen is currently still manual, so a lot of time and energy is needed to carry out the task. In addition, the distribution of report cards is also still conventional because parents must come to school to take them, for this reason, a report card application is needed that can improve services to students quickly in terms of distributing report card scores while making it easier for teachers to fill in report cards. The purpose of this study is to design a web-based value processing application. In designing this application, the author uses the stages of SDLC development with the Waterfall process model. The design of this web-based report card processing information system can improve the quality of report card processing in MTs N 4 Kebumen. The programming language that the author uses is PHP and uses a MySQL database. To test the feasibility of the system, the authors used blak bock testing. The final result of this research is the creation of a web-based MTs N 4 Kebumen report card application.
Analisa Pengaruh Rasio Keuangan terhadap Dividend Payout Ratio (DPR) pada Perusahaan Sub Sektor Batubara
Authors: Purwito Aji Mareta Danar , Laksono Putra Brian Qaedi , Mas Soeroto Wisudanto
Published: May 2024

Sektor energi adalah sektor yang cukup menarik dalam bursa pasar modal Indonesia. Total nilai kapitalisasi pasar sektor energi adalah sebesar 1.162 Triliun Rupiah  atau sekitar 10 % dari total kapitalisasi pasar modal Indonesia. Sektor energi memiliki beberapa emiten yang berfokus pada industri pertambangan batubara. Bebrapa emiten industri batubara di Indonesia memiliki fundamental yang sangat bagus dan sering membagi dividen kepada pemegang sahamnya. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari rasio keuangan yang diwakili oleh Current Ratio (CR), Return On Equity (ROE), Debt to Equity Ratio (DER), dan Price Earning Ratio (PER) terhadap Dividend Payout Ratio (DPR). Jenis penelitian ini adalah explanatory research. Populasi penelitian ini adalah perusahaan subsector batubara yang secara konsisten membagikan dividen dari tahun 2021 – 2023.  Didapat 7 sampel perusahaan yang telah memenuhi kriteria tertentu yang telah disesuaikan. Metode analisa dalam penelitian ini adalah regresi linear berganda. Hasil analisis dari penelitian ini adalah empat variabel bebas yang diwakili oleh Current Ratio (CR), Return On Equity (ROE), Debt to Equity Ratio (DER), dan Price Earning Ratio (PER) secara simultan berpengaruh terhadap Dividend Payout Ratio (DPR). Sedangkan secara parsial hanya variabel ROE yang berpengaruh signifikan terhadap Dividend Payout Ratio (DPR).
A Proposed Holistic Approach to Management of Psychosocial Hazards in School Environments: A Literature Review
Authors: Mubita Kaiko , Milupi Inonge , Monde Pauline Namakau , Machila Nisbert , Sikayomya Patrick
Published: May 2024

This study reviews articles that synthesize existing research on the management of psychosocial hazards in schools. The study aimed at proposing a holistic approach for promoting a safe school climate through the management of psychosocial hazards. The study reviewed a wide scholarly articles, reports, and studies, including internet sources.  This gave a comprehensive analysis of the current state of knowledge in school safety and health management. The review highlights the need for a holistic approach in the management of psychosocial hazards in schools since there is no deliberate approach used to manage these hazards. The study identified psychosocial hazards in schools such as bullying, teacher stress and burn out, peer pressure, and academic pressure among others. The study, therefore, proposed a holistic approach to managing psychosocial hazards by first of all identifying the hazards inherent in the school setting and then apply risk assessment procedures and management.
Low Velocity Impact of Composite Materials Glass Fiber Laminates
Authors: Ahmad Mansoor , Feng Dianshi , Ali Wahab
Published: May 2024

Glass fiber reinforced polymer (GFRP) laminates are crucial in various sectors like aerospace, navigation, automotive, wind power infrastructures because their high strength-to-weight ratio and corrosion resistance. Their susceptibility to impact damage could cause severe structural failures such as delamination, fiber rupture, and matrix fractures which are big risk for public safety. This research focuses structural behavior and failure mechanisms of GFRP laminates under low-velocity impacts to improve industry safety, reliability and performance. Impact experiments were carried out using a Split Hopkinson Pressure Bar (SHPB) on panels configured in various fiber orientations, specifically [(0/90)s, (+45/-45)s, and (0/90/+45/-45)s]. Force-time history and impactor velocity, were captured and analyzed to assess the material's resilience and mechanical properties are main key experiments aspects. The purpose of the study to experimental and numerical approach to explore how GFRP laminates react to low-velocity impacts using a Split Hopkinson Pressure Bar (SHPB). Panels in various fiber orientations were tested with impact energies ranging from 1 J to 10 J by using advanced modeling techniques such as progressive damage mechanics, cohesive zone models, and virtual crack closure were implemented in the ABAQUS/Explicit framework to assess internal damages.
Attitude of Physicians Toward Patient Experience in Primary Health Care Settings, Riyadh, Saudi Arabia
Authors: Albishi Khaled Abdullah , Albaik Mohammed Zaki , Kofi Mostafa
Published: May 2024

Background: Patient experience is defined as reflecting the events in the care process. Therefore, it provides relevant information about the performance of the healthcare system and workers in meeting the patient's needs. It is considered to be an essential outcome of healthcare quality.Objective: This study aims to assess the Attitude of primary health care (PHC) physicians toward patient experience in Prince Sultan Military Medical City (PSMMC).Materials and Methods: This study was conducted among working primary healthcare physicians in PSMMC, Saudi Arabia, in March 2022. A three-part self-administered questionnaire was used; the first part was on the participants' sociodemographic, academic, and work profiles. The second part consists of 13 questions assessing the Attitude assessed on a Likert scale of 5 points, and the last part concerns physicians' practice on patient experience. The data that was gathered from the survey was analyzed with the help of SPSS.Results: The total number of participants was 173 physicians representing the PHC physicians in PSMMC, with a response rate of 94%. The average Attitude of PHC physicians toward the Patient experience is (4.33), considered a high level. The best score was given for the definition of patient experience (4.45 points), followed by the role of communication between Physician and patient on patient experience (4.43 points). The lowest score is given to the recommendation to CBAHI to enhance physician-patient communication as an accreditation standard. The SHO category shows the lowest attitude score (3.7909) in comparison with other categories of positions with significant statistical differences. The average Practice of physicians toward patient Experience is (4.15), considered a high level with no statistically significant differences between different categories.Conclusion: This study showed that PHC physicians in PSMMC had an overall positive attitude and Practice toward the patient experience, with the SHO physicians obtaining a lower level than the rest of the categories.
Correlating Distribution Patterns of Intertidal Gastropods with Physicochemical Parameters along the Adri Coast of Gujarat, India
Authors: Dodiya Dimpal , Poriya Paresh
Published: May 2024

The present study was carried out to assess the impacts of various physicochemical parameters on the distribution patterns of gastropod species in intertidal zone of Adri coast of Gujarat. Intertidal zones along the Adri coast are rocky and sandy, with small to large pools and puddles as well as rock crevices. Ecological attributes such as the density, abundance, and frequency of the common gastropod species were studied along with the physicochemical parameters of seawater. The result indicates that all the species have distinct spatiotemporal variations for different seasons in the different intertidal zones i.e. upper, middle, and lower zones. Different physicochemical parameters are tolerated to some extent by the gastropod species. Both salinity and temperature specifies a direct positive correlation with the density, abundance, and frequency of intertidal gastropod species. Conversely, pH shows a moderately negative correlation with the distribution pattern and diversity attributes of gastropod species.
Project Management as an Enabler for Efficiency Gains in Private Healthcare: The Brazilian Case
Authors: Pan Juliana , Dias Murillo
Published: May 2024

This article explores the impact of leadership and Project Management on the Brazilian Private Healthcare system. It highlights the importance of transformational leadership in engaging, motivating, empowering, delegating, and influencing people to work together and achieve organizational goals. The study uses literature review analysis to investigate the relationship between project leadership and project success, aiming to bridge gaps in the current epistemology and provide insights into the relationship between leadership and project management.
The CDK data classes and change notifications
Authors: Willighagen Egon
Published: May 2024

The data classes of the Chemistry Development Kit are mutable, unlike those of Octet. This means that other classes may need to respond when the content updates. For example, a render class. CDK’s ChemObject provides a notifyChanged() and addListener() methods for this.
Open source Jmol taking over the world
Authors: Willighagen Egon
Published: May 2024

Earlier I already reported that student text books were picking up Jmol as 3D viewer. Now, Nature Structural & Molecular Biology reports (DOI:10.1038/nsmb0206-93) that they picked it up too, using FirstGlance in Jmol (thanx Peter, for reporting this on the Blue Obelisk mailing list!). And, thanx Eric, for acknowledging the hard work of the Jmol developers.
Mining the KEGG pathway database with self-organizing maps
Authors: Willighagen Egon
Published: May 2024

The Self-organizing map (SOM) is a popular (again) and intuitive non-linear mapping method: it transforms a multidimensional space into two dimensions (normally: they are so easy to visualize). Latino and Aires-de-Sousa published a paper that uses this method to analyze the whole KEGG pathway database:

Genome-Scale Classification of Metabolic Reactions: A Chemoinformatics Approach

(DOI: anie.200503833). The method is based on earlier
Ribonucleic acid isolation from human mononuclear cell culture with magnetic beads pre-enrichment for molecular analysis
Authors: Bhatia Sudhir
Published: May 2024

Introduction: In order to develop im-munotherapies and therapeutic humoral molecules, ribonucleic acid (RNA) from cultured mononuclear cells (MNCs) is needed. However, it is not possible to isolate RNA using the standard mini column method from older MNC cultures. Therefore, the aim of this study was to develop a method to isolate RNA from MNC cultures, particularly older ones. Materials and Methods: MNC cultures were grown from human buffy coats. The media from the cell culture was centrifuged to generate a pellet, to which CD45-specific magnetic beads were added. RNA was then isolated using the mini column method. The housekeeping gene beta-actin was used to confirm the success of RNA isolation through both real-time and conventional PCR tests. Results: RNA was successfully isolated from MNC cultures, especially those that were a few months old, after pre-enrichment with magnetic beads. Without the magnetic bead pre-enrichment step, RNA isolation was not achieved. The results of the housekeeping gene tests indicated successful RNA isolation in all cases through both real-time and conventional PCR. Additionally, spectrophotometric values of the isolated RNA confirmed successful isolation. Conclusion: This study is the first to demonstrate that it is possible to isolate RNA from human MNC cultures, particularly older ones, using specific magnetic beads. This method opens new opportunities for conducting genetic analyses, biomarker confirmation, and the development of antibodies.
Special ship design and ocean space multi-use synergies
Authors: Pettersen Sigurd S. , Eknes Arnstein
Published: May 2024

This paper introduces the concept of synergistic multi-use between offshore wind and other sectors in the ocean space, to the ship design audience. We study the opportunities that arise when using special ships to service several ocean sectors, thereby realizing some of the synergies for multi-use. Multi-use of the ocean space becomes desirable due to the increasing demand for marine area by growth sectors like offshore wind and offshore aquaculture. We find that the primary opportunities to realizing multi-use synergies from vessels lie in the operational phase. Logistical support, crew transfer, emergency response, accommodation, and some inspection and repair tasks are sufficiently similar across offshore wind and fish farming that multi-use should be considered. The application of the synergistic multi-use concept also extends to other special ship types, such as offshore support vessels serving oil and gas production.
Zomato’s Rebranding: From Food Delivery to a Lifestyle App
Authors:   Assistant Professor, Dr. D. Y. Patil Institute of Management & Research, Pimpri, Maharashtra, India, Londhe Mr. Sandeep Suresh
Published: May 2024

The purpose of this case study on Zomato’s strategic rebranding is to provide participants with a deep understanding of the challenges involved in decision-making within digital platform businesses. Specifically, it focuses on market positioning and tactics for engaging with consumers. Learners will analyse Zomato’s rebranding strategy to understand the key aspects that influence strategic decisions in a competitive market. This includes examining how the company evaluated its market position and made the decision to completely revamp its brand elements. The paper explores market positioning strategies, demonstrating how Zomato employed market research and competition analysis to redefine its branding and enhance its market presence. Participants will also analyse consumer engagement strategies, specifically focusing on the impact of enhancements in user interface and customer service on customer satisfaction and loyalty. Moreover, the case study examines Zomato’s foray into additional service sectors such as table reservations and grocery deliveries, assessing the strategic ramifications and obstacles associated with such diversification.
The Rise of AI in Business: The Case of SBI’s Chatbot for Customer Service
Authors:   Professor, Vishwakarma University, Pune, Maharashtra, India., Lahoti Prof. Dr. Yuvraj
Published: May 2024

This case study examines the State Bank of India’s (SBI) utilisation of artificial intelligence by implementing a chatbot for customer support. Learners will acquire knowledge and understanding of the incorporation of technology in the banking industry, with a specific emphasis on how artificial intelligence (AI) may revolutionise consumer relationships and enhance the efficiency of services. Through an analysis of SBI’s strategic implementation of AI, attendees will get insight into the profound influence these technologies have on total customer happiness.The study will examine the procedures involved in creating and applying the chatbot, such as working together with technology partners, incorporating it into the current IT system, and teaching the AI to effectively address various client inquiries. Additionally, learners will investigate the ongoing enhancement processes utilised to expand the capabilities of the chatbot as time progresses. The difficulties linked to the implementation of AI in a conventional banking setting will also be tackled. By acquiring this understanding, individuals will be equipped with the necessary information to implement comparable technological advancements in their own industries and geographic areas. As a result, this will stimulate corporate expansion and improve customer service models.
The Secret of Success: Sting’s Ad Campaigns Dominating the Energy Drink Market in India
Authors:   Professor, Vishwakarma University, Pune, Maharashtra, India, Lahoti Prof. Dr. Yuvraj
Published: May 2024

This case study aims to analyze the advertising strategies that propelled Sting to a dominant position in the Indian energy drink market. Learners will gain insights into the elements of successful ad campaigns, such as identifying the target audience, crafting compelling messages, and selecting appropriate media channels. The study will also highlight the importance of cultural relevance in advertising and how it can enhance the resonance of marketing messages with the intended audience. Additionally, the case study will explore Sting’s marketing initiatives and their role in boosting brand awareness, fostering customer engagement, and achieving significant market penetration. By examining Sting’s approach, learners will understand the multifaceted strategies that contribute to the success of advertising campaigns in competitive markets.
Inventory Management Strategies in Indian FMCG Sector: A Case Study of Hindustan Unilever Limited
Authors:   Professor, Vishwakarma University, Pune, Maharashtra, India, Lahoti Prof. Dr. Yuvraj
Published: May 2024

This case study seeks to examine the sophisticated inventory management tactics employed by Hindustan Unilever Limited (HUL), a dominant player in the Indian FMCG industry. Participants will explore how HUL enhances its supply chain efficiency, maintains demand-supply equilibrium, minimises operational expenses, and improves service levels by implementing efficient inventory management strategies. The study will additionally examine the impact of technology and data analytics on improving inventory efficiency and the ability to quickly adapt to market fluctuations.
Logistics Management in Indian E-commerce: A Case Study of Flipkart
Authors:   Assistant Professor, Shikshan Maharshi Dr. D.Y. Patil Shikshan Sanstha’s Dr. D.Y.Patil Centre for Management and Research, Chikhali, Pune, Maharashtra, India.  Learning Objective:, Chordiya Dr. Prashant
Published: May 2024

This case study seeks to examine Flipkart’s logistics management tactics within the context of the Indian e-commerce industry. Learners will comprehend the importance of effective logistics operations in e-commerce, the difficulties encountered in managing logistics in a diverse and expansive market such as India, and the inventive strategies utilised by Flipkart to tackle these obstacles. In addition, learners will assess the influence of efficient logistics management on customer happiness, operational efficiency, and competitive advantage in the e-commerce industry.
Banking the Unbanked: Jio Payments Bank’s Disruptive Strategy
Authors:   Assistant Professor, MBA Programme, SPPU, Sub Centre Nashik, Maharashtra, India., Deshmukh Ms. Prajakta B
Published: May 2024

Studying Jio Payments Bank and Financial Inclusion entails grasping the importance of financial inclusion in developing nations like as India, where the availability of reasonably priced financial services fosters economic progress and reduces poverty. Jio Payments Bank utilises advanced technology and strategic collaborations to offer banking services to individuals who do not have access to traditional banking, making use of Jio’s massive digital infrastructure. The potential to expand into other locations relies on the presence of both technological and legislative backing. The presence of regulatory frameworks is essential in determining the success or failure of digital banks, as these rules must strike a delicate balance between promoting innovation and ensuring security. The future of banking for disadvantaged people will be influenced by digital advancements like mobile banking, AI, and blockchain, as well as changing regulatory frameworks. These developments are aimed at promoting financial inclusion and economic empowerment on a worldwide scale.
Beyond Brick-and-Mortar: The Digital Transformation of SBI
Authors:   Assistant Professor, MIT College of Management, Pune, Maharashtra, India, Bhoite Dr. Dashrath B.
Published: May 2024

This case study seeks to investigate the process of digital transformation undertaken by the State Bank of India (SBI), the largest public sector bank in India. The learners will comprehend the strategic initiatives that SBI implemented to incorporate digital technology into its services and operations. The focus will be on the effects of these changes on customer engagement, service delivery, operational efficiency, and competitive standing within the banking industry. The study will emphasise the impact of digital tools like as AI-powered chatbots, mobile banking apps, and data analytics on customer interactions, service delivery, operational processes, and SBI’s competitive advantage in the fast-changing financial industry.
Marketing Strategies Behind boAt to Rule the World of Sound
Authors:   Associate Professor, ASM’s Institute of Business Management and Research, Pune, Maharashtra, India., Anute Dr. Nilesh
Published: May 2024

This case study examines the marketing strategies that enabled boAt, an Indian consumer electronics brand, to dominate the audio market. Learners will explore how boAt leveraged product innovation by offering stylish and affordable audio products tailored to young consumers’ preferences and actively incorporating customer feedback into product development. Strategic collaborations with tech giants and sponsorships of sports and entertainment events enhanced its brand presence and technological integration. Emphasis on responsive customer support and community building fostered customer loyalty and positive word-of-mouth. The study will detail how these tactics collectively impacted boAt’s brand positioning, market share, and business growth, providing valuable insights into the effectiveness of a comprehensive, customer-centric marketing approach in a competitive industry.
The Rise of Influencer Marketing in India: Nykaa’s Beauty Influencer Strategy
Authors:   Associate Professor, Symbiosis Skills and Professional University, Pune, Maharashtra, India, Borde Dr. Archana
Published: May 2024

Understanding influencer marketing involves gaining a comprehensive insight into how leveraging influencers to promote products works, with a focus on its significance in the beauty industry. Well-crafted influencer marketing strategies, as demonstrated by Nykaa, can directly impact and boost sales by effectively reaching and persuading targeted audiences. To increase consumer engagement, it’s essential to discover methods for targeted influencer collaborations that resonate with specific audience segments. Nykaa’s approach shows how influencer marketing plays a crucial role in raising brand awareness and expanding reach by tapping into the influencer’s follower base.
Speaking the Local Language: Marico’s Marketing Strategy for Regional Markets
Authors:   Associate Professor, ISMS Sankalp Business School, Vadgaon, Pune, Maharashtra, India, Narkhede Dr. Amar Prabhakar
Published: May 2024

This case study’s main learning goal is to examine Marico’s regional market marketing strategy, with an emphasis on how it connects and communicates with customers in a variety of linguistic and cultural contexts. Learners will learn how crucial it is for marketers to comprehend regional dialects and cultural quirks, as well as Marico’s methods for adjusting its advertising, merchandise, and messaging to suit local tastes. Learners will also investigate how Marico’s regional marketing strategies affect customer involvement, market penetration, and brand perception.
Organizational Buying Behaviour And Decision Making
Authors:   Associate Professor Department of Management and Marketing College of Business Administration University of Bahrain, Bahrain, Upadhyaya Dr. Makarand , Pawar Ms. Saveeta ,   Hindustan Construction Company Ltd. India.
Published: May 2024

It is critical for managers to have a thorough understanding of client behaviour since the marketplaces in which they operate are quite dynamic and unpredictable. Read this book to better understand and anticipate your customers’ actions as an industrial marketing manager. It focuses on the customer’s conduct inside an organisation. The writers’ own experiences with real-world industrial consulting challenges inform the pragmatic tone of the debate, which is based on a synthesis of the works of academics who have studied organisational purchasing choices during the last twenty years or more.
Object Theatre and the Indian Context
Authors: Ghosh Choiti
Published: May 2024

This article is a series of reflections generated through research and practice of an Indian Object Theatre company from 2011-2023. It reflects from the standpoint of the Indian context while looking at the history, development and practices in other parts of the world.
Dramaturgias de los objetos documentales
Authors: Larios Shaday
Published: May 2024

En este texto se comparten diferentes formas de hacer dramaturgias con objetos documentales como parte de procesos del teatro de objetos documentales: cuadernos etnográficos, dramaturgias de retroalimentación, traducción de los trabajos de campo a dramaturgias visuales, el espacio como dramaturgia, etc.  Las prácticas mencionadas como ejemplos proceden de la experiencia de la autora como “detective de objetos” con sus grupos Oligor y Microscopía y Agencia El Solar en México y España.
Technology In Elections: Unveiling The Potential And Challenges Of Elections With Evms In Pakistan
Authors: Babar Ali  , Haider Ali , Khaliq Ur Rehman,
Published: May 2024

The emergence of technology has transformed every aspect of the contemporary world, and the electoral landscape is also benefiting from this transformation. Although new technologies are meant to make the electoral process more transparent and efficient, there are several challenges posed by this technological advancement, which may also adversely affect the results of elections. This research has been carried out to analyze the potential and challenges linked with Electronic Voting Machines (EVM) and the technological impact of EVM. Quantitative research has been conducted using a case study research design focusing on Pakistan. Special attention has been given to the use of EVM in India and Brazil to know the technological impact of the adoption of EVM in Pakistan. An expert sampling method has been used to get the insights and opinions of electoral and technological experts through a survey. The findings of this research highlight the significance of EVM in ensuring the efficiency of the electoral process, including fast results and an error-free polling process. Two distinct factors have been fetched using Factor Analysis concerning security apprehensions of EVM, such as hacking and manipulation issues, as challenges in the implementation of EVM. Contrary to this, special measures have been identified, like public awareness of technology and capacity building of human and infrastructure resources to achieve uninterrupted implementation of EVM. The findings further underscore the technological advancement with a need for robust security measures, easy-to-use interfaces of EVM, and regular security and audit enhancement of EVM machines to successfully implement EVM. The research promotes an understanding of the abilities of EVMs to promote legitimate elections. It guides lawmakers and the Election Commission of Pakistan on properly utilizing this technology. The paper claims that the intentional adoption and skillful oversight of EVMs can significantly enhance the reliability and efficiency of electoral processes, hence strengthening democracy.
The Effect of Empowering Leadership on Innovative Work Behavior: The Mediating Role of Knowledge Sharing
Authors: Aghnia Ghassani Ghina , Indriati Fibria
Published: May 2024

Institutional transformation in Indonesia changes the structure, culture, and work processes of an organization to be more responsive to change, able to innovate, and achieve high performance. Innovative work behavior has become one of the important factors for organizations to survive in the midst of a dynamic and competitive environment. In this regard, it is necessary to analyze the factors that can influence innovative work behavior so that it can be used as empirical evidence for organizational development policy recommendations and work processes. This study aims to analyze the influence between empowering leadership, knowledge sharing, and innovative work behavior. The study was conducted on 57 employees in the Secretariat Work Unit of the Ministry of State Secretariat which has a total of 447 employees. The research approach used is a quantitative positivism approach with data collection techniques through surveys using questionnaires as research instruments. The data obtained from the questionnaire results were analyzed using IBM SPSS Statistics program version 25 through the Partial T test to determine the influence between certain variables and Hierarchical Multiple Regression to test the role of mediating variables in the relationship between independent variables and dependent variables. The results showed that the relationship of empowering leadership to innovative work behavior, empowering leadership to knowledge sharing, knowledge sharing to innovative work behavior, and empowering leadership to innovative work behavior with the mediation of knowledge sharing showed a positive and significant influence relationship.
Lovers Versus Haters Contestation In Cyberbullying Behavior On Social Media Platform Instagram
Authors: Maulidin Nur , Alan Firmansyah Moch , Dwi Andika Erlangga , Imawan Khaerudin , Erawati Dedet
Published: May 2024

In the 20th century the digital era began to develop and when computer technology slowly began to enter various industries which then moved into the public domain, from the massive development of digitalization flows that always experienced a significant increase in users in all parts of the world, including in Indonesia in the use of digital channels so that eventually it became a digital communication. One of the digital channels that people need in everyday life is a social media platform where people use it to exchange information effectively and efficiently. Cyberbullying behavior or cases in Indonesia always increase every year because many of Instagram's social media users get cyberbullying treatment and a public figure is no exception. This study will look at the contestation of likes and dislikes from netizens or in this case lovers and haters that occur on Instagram social media, using the reciprocal determination model from Albert Bandura's social cognitive theory Researchers will see and observe how cyberbullying on Instagram social media continues to exist and seems to never end. Researchers will use a qualitative method approach used by researchers to study the state of an object and rely on a narrative approach from facts found during field observations, while the type of data used is more likely to be primary data obtained from literature tracing such as books, scientific journals, and news and observations that occur in existing phenomena and are related to research problems.
The Effect of Organizational Ambidexterity, Innovation Capability and Leadership Competencies On Business Peformance Mediated Competitive Advantage In Software House Industry Employees In Indonesia
Authors: Triyani Triyani , Usman Bahtiar , Aseanty Deasy
Published: May 2024

The purpose of this study is to find out the effect of organizational ambidexterity, innovation capability and leadership competencies on business peformance mediated competitive advantage. In order to maintain business continuity, the software house must be able to improve its business performance. While previous research identified factors that impact business performance in various sectors, this study focuses on how internal organizational factors are in the software house. This study uses a quantitative approach, where the variables to be observed are quantified through an operational definition process. Data of 540 respondents was collected from 18 large-scale software in Indonesia. There are 10 hypotheses developed and tested using structural equation modeling. The results showed that organizational ambidexterity, innovation capability and leadership competencies had a significant effect on business performance and competitive advantage showed a positive and significant mediation influence in the model. The results also provide specific measurement of competitive advantage in the software house industry, managerial implications and suggestions for further research.
Factors That Affect Cost and Time Using Earned Value In Development Projects
Authors: Nurkaruniati Titik , Witjaksana Budi , Teki Tjendani Hanie
Published: May 2024

Effective project management is the key to success in constructing the boarding school of SMA Muhammadiyah 3 Tulangan. Despite facing various challenges such as design changes, inclement weather, and limited workforce resources, the project is monitored using the Earned Value Method. Analysis of BCWS, BCWP, ACWP, SV, CV, SPI, and CPI indicates initial delays and budget overruns, but significant improvement later on. Despite weekly cost variations, the project remains financially manageable. The conclusion shows time delays but cost performance is under control. This underscores the importance of project performance evaluation and the use of the Earned Value Method in construction projects.
TİCARETTE YEŞİL DÖNÜŞÜM: ÇEVRE ETİKETİ VE HUKUKİ NİTELİĞİ ÜZERİNE BİR DEĞERLENDİRME
Authors: Kiraz Şerife Esra
Published: May 2024

Tüketicilerde giderek artan çevre bilinci, çevreye daha az zarar veren ürün ve hizmetleri tercih etmelerine yol açmış; bunun sonucu olarak da işletmelerin sundukları ürün ve hizmetlerin daha “çevre dostu” olduğunu iddia eden etiket, işaret, sembol, logo vb. kullanarak tüketicilerin tercihlerine etki etmeye başlamıştır. Tüketicilerin çevreye ilişkin artan kaygıları, işletmeler kadar, çevre kuruluşları ve devletlerin de dikkatini çekmiş ve tüketicilerin bilinçli satın alma kararları yoluyla çevre üzerindeki olumsuz etkileri önemli ölçüde azaltabilecekleri görüşüyle sürdürülebilir ürünleri teşvik etme yoluna gitmiştir. Ancak işletmelerin, iddia ettikleri gibi çevreci olup olmadıklarının da tespiti de önemli bir sorun işareti teşkil etmektedir. Tüketicilerin korunması açısından ürünlerin ve hizmetlerin çevresel etkilerine ilişkin iddiaları doğrulayan çevre etiketi sistemi ortaya çıkmıştır. Çevre etiketi ile; işletmeler tarafından sunulan mal ve hizmetlere ilişkin çevresel iddiaların tamamen belli standartlara ve kanıtlara dayalı olarak doğruluğu desteklenmekte ve tüketicilerin de güven ile bu tür ürün ve hizmetleri seçmesinin önü açılmaktadır. Çevre etiketine sahip olan AB mevzuatı ile uyum sürecinde, 2018 yılında Türkiye “Çevre Etiketi Yönetmeliği” ile Türkiye Çevre Etiketi Sistemi (TÇES) hayata geçirmiştir. Ülkemiz açısından son derece yeni olan çevre etiketini de halihazırda sadece 10 işletmenin aldığı gözlemlenmiştir. Çalışmamızda öncelikle, çevre etiketi tanıtılacak ve çevre etiketi sistemi ve mevzuatı incelenecektir. Söz konusu sistemin ülkemizde de yeni olması göz önüne alınarak hukuki niteliğine ilişkin değerlendirme yapılacaktır. Söz konusu değerlendirme, çevre etiketin, bir “işaret, logo” olmasından yola çıkılarak Sınai Mülkiyet Kanunu ışığında bir marka olup olmadığı temelinde yapılacaktır. Bu noktada çevre etiketinin ortak marka veya garanti markası olup olmadığı incelenecektir.
HUBUNGAN MUTU PELAYANAN KEBIDANAN DENGAN TINGKATKEPUASAN PASIEN DI PUSKESMAS OEPOI DINAS KESEHATAN KOTA KUPANG
Authors: Ase Seran Marselina , Qurrata Ayun Sofa , Anjas Sari Wahyu
Published: May 2024

Pelayanan Bidan adalah sebuah tugas dan tanggung jawab praktik profesi kebidanan dalam sistem pelayanan kesehatan yang bertujuan meningkatkan kesehatan ibu dan anak dalam rangka mewujudkan kesehatan keluarga dan masyarakat. Tujuan penelitian ini untuk mengetahui hubungan mutu pelayanan kebidanan dengan tingkat kepuasan pasien Di Puskesmas Oepoi Dinas Kesehatan Kota Kupang.
Desain yang digunakan dalam penelitian ini adalah analitik dengan pendekatan Korelasi – cross sectional. Sampel adalah seluruhpasiendi Puskesmas Oepoi adalah sebanyak 40 Pasienresponden. Metode pengambilan sampel menggunakan teknik simple random sampling, dengan analisa data spearman rank’s.Hasil penelitian yang dilakukan menunjukkan bahwa sebagian besar responden yang pelayanan bidan kurang yaitu sebanyak 22 (55%) responden dan sebagian responden yang tingkat kepuasan pasien sangat tidak puas yaitu sebanyak 20 (50%) responden.
Hasil Uji Statistik  Spearman’s rho dari perhitungan dengan menggunakan SPSS 16 for windows diperoleh koefisien korelasi sebesar 0,744 hal ini menunjukan tingkat keeratan hubungan antara variabel mutu pelayanan bidan  dengan tingkat kepuasan pasien Di Puskesmas Oepoi Dinas Kesehatan Kota Kupang karena terletak diantara 0,600 – 0,799 hubungannya kuat sedangkan taraf peluang ralat kesalahan 0,01 yaitu lebih kecil dari syarat p < 0,05 sehingga menunjukkan H0 ditolak dan H1 diterima maka ada Hubungan Mutu Pelayanan Kebidanan dengan Tingkat Kepuasan Pasien Di Puskesmas Oepoi Dinas Kesehatan Kota Kupang
Pendapat melalui penelitian ini bahwa perlu adanya evaluasi rutin tentang pelayanan bidan terhadap pasien agar bisa dapat meningkatkan ketrampilan dan kompetisi bidan dalam mendukung kepuasan pasien.
HUBUNGAN PENGETAHUAN TENTANG COVID 19 DENGAN KEPATUHAN KELUARGA PASIEN DALAM PENGGUNAAN APD (MASKER) DI RUANG ISOLASI RUMAH SAKIT HUSADA UTAMA SURABAYA
Authors: Taurina S , Kholid Fauzi Ahmad , Rozi Fahrur , Uswatun Sholikhah Dwi
Published: May 2024

ABSTRAK
Rumah sakit sebagai sarana pelayanan kesehatan yang kompleks harus melakukan pelayanan kesehatan yang bertujuan untuk meningkatkan kesehatan pasien atau klien dan menjaga kesehatan pengunjung rumah sakit. Karena rumah sakit tidak hanya menjadi tempat pengobatan, tetapi bisa juga menjadi sarana pelayanan kesehatan yang dapat menjadi sumber infeksi  bagi orang lain khususnya virus Covid 19, Tujuan penelitian adalah untuk mengetahui Hubungan Pengetahuan Tentang Covid 19 Dengan Kepatuhan Keluarga Pasien Dalam Penggunaan APD (Masker). Desain penelitian ini adalah analitik Corelation dengan pendekatan cross sectional. Populasi penelitian adalah seluruh keluarga pasien di Rumah Sakit Husada Utama Surabaya, sampel penelitian sejumlah 30 responden yang diambil secara Quota sampling. Hasil penelitian menunjukkan bahwa sebagian besar responden memiliki tingkat pengetahuan cukup yaitu 17 responden (56,7%) sedangkan Kepatuhan responden sebagian besar responden yaitu sebanyak 23 (76,7%) patuh. Analisis statistic menggunakan uji Spearman Rank diperoleh nilai p-value 0,001 < 0,05 dengan nilai korelasi (r) 0,749 menunjukkan dengan kekuatan korelasi tinggi dan dapat disimpulkan bahwa H1 diterima, artinya Ada Hubungan Tingkat Pengetahuan Keluarga Pasien Tentang Covid 19 Dengan Tingkat Kepatuhan Keluarga Pasien Dalam Penggunaan APD (Masker) di Rumah Sakit Husada Utama Surabay. Tingat pengetahuan dan kepatuhan dipengaruhi oleh banyak faktor. Sehingga dalam pelaksanaannya di tempat penelitian tidak bisa ditebak hasil yang diperoleh oleh peneliti. Padahal setiap keluarga pasien yang masuk kerumah sakit petugas di ruang isolasi selalu memberikan edukasi pertama terkait pentingnya penggunaan masker saat menunggu pasien untuk mencegah penularan Virus Covid 19