bluuebunny/crossref_metadata_2025 huggingface dataset:
Strategy in Business Planning for Acquisitions and Alliances
Authors: Ding Zhixuan , Gu Liangyifan , He Liyan , Zhao Xiangyun
Published: September 2023

This study investigates how companies view acquisitions and alliances in the context of both their internal and external factors when developing strategies for their own business development choices. By referring to a large volume of relevant literature and incorporat-ing case studies of AT&T and Time Warner and Enterprise and Pioneer, this paper identi-fies the role of acquisitions and alliances in business development. It is widely known that while both acquisitions and alliances can be used to avoid barriers to entry into a new in-dustry to the greatest extent potential for a company, mismanagement is still likely to cause conflicts affecting both the company and the acquired party. Thus, the results have shown that the company would be more successful with making an alliance with the other party at the right time and proceeding to the acquisition stage after obtaining to know each other slowly than if the company directly made the acquisition plans.
Business Analysis and Opportunity Prediction of the Chinese E-sports Industry
Authors: Qin Yuhui
Published: September 2023

Since the emergence of e-sports in China in 1998, it has experienced ups and downs in its development and entered a golden age. As an emerging industry in the 21st century, it has great potential for development. The topic of this paper is to study the business analysis of China's e-sports industry and forecast future opportunities. Through literature research, this paper analyzes the disadvantages of Chinese e-sports market industry chain, club business model and public opinion cognition, and puts forward future opportunities, namely development direction. To provide the future development direction for China's e-sports market, and to provide ideas for young people with relevant majors and dreams, that is, to vigorously promote the training of e-sports talents; The government released policies to support industrial development; Improve the industry chain related to electronic competition; Change people's cognitive concept, vigorously develop the e-sports industry. For e-sports industry to obtain better development in the new era, gradually develop to become one of the economic pillars of our country.
Research on the Ways of Luckin Coffee to Capture the Chinese Coffee Market from a Marketing and Industry Chain Perspective
Authors: He Yufei
Published: September 2023

As a popular coffee shop among the white-collar class and the younger generation, Luckin Coffee has brought an excellent drinking experience. In recent years, as a coffee chain brand, the development speed of Luckin Coffee has surprised the coffee brand. So, it is worthwhile to discuss how Luckin Coffee provides a positive consumer experience to its potential customers through the marketing and operation methods. This paper analyzes the great success of Luckin Coffee from marketing strategy to the whole industry chain structure through a literature review and using Porter's five forces model. Although Luckin Coffee encountered some long-term operational challenges after quickly capturing the Chinese coffee market, Luckin Coffee responded to the difficulties they faced by making timely adjustments and maintaining all links in the chain.
Analysis of the Compensation and Benefit Management System of Chinese Enterprises Before and After COVID-19Taking Huawei as an Example
Authors: Fang Heyuan
Published: September 2023

The purpose of this paper is to analyse Huawei's approaches to compensation and benefit management before and after COVID-19 through an analysis of past literature, combined with Huawei's actual compensation and benefit adjustment measures, focusing on how Huawei responded to the epidemic and dealt with the positive impact conveyed by its compensation and benefit management system. The main contents include the motivations for Huawei's payroll payments, the restructuring of its performance appraisal system and incentives before and after the epidemic. This study found that Huawei continued to improve its compensation and benefit management system before and after the epidemic, not only to maintain the level of employee benefits, but also so that the compensation program remained effective and did not pose a risk to employee benefits. In addition, Huawei's strategies for managing compensation and benefits have important implications for other internet communication companies.
A Study on the Factors Influencing the Willingness of Webcast Users Reward Based on SOR Theory
Authors: Guo Jinyan
Published: September 2023

Based on SOR theory, dividing webcast features into visibility and interactivity, the perceived value is used as the mediator variable, constructing the impact model of webcast features on tipping behavior. And then it studies how the characteristics of broadcasts influence users' willingness to reward and tests hypotheses by SPSS based on collecting the online questionnaires. Results show that visibility and interactivity significantly influenced users' desire to reward and perceived value plays a mediating role.
The Impacts of Russo-Ukrainian War on World Economy: Energy, Finance and Crop Markets
Authors: Bai Jiaxin
Published: September 2023

With the outbreak of the Russian-Ukrainian war, the world economy has been deeply affected. Some countries that depend on Russian energy imports are in an energy crisis at this time. With the increase in demand for weapons and equipment, the war stimulated the development of Russian military-industrial complexes. The world's financial markets have also become volatile. Ukraine's fertile black soil feeds four million people. However, as the war escalated, wheat cultivation in Ukraine was also deeply affected, endangering the security of the global food supply chain. What strategies will some countries adopt to deal with the energy crisis? How can global investors plan their portfolios? How will the shortage of wheat affect the global food supply chain? In the face of a series of sanctions by Western countries led by the United States, how will Russia respond? This article attempts to analyze the impact of the Russia-Ukraine war on the world economy from three perspectives: energy and manufacturing, financial markets, and agricultural product markets.
Covid-19s Influence on the Sale of Chinese Commercial Residential HousingEvaluation Analysis Based on Multi Variable Linear Regression Model
Authors: Yang Jiaming , Chang Lei
Published: September 2023

In January 8th, 2023, Chinese government officially terminated its quarantine policies after the publication of The Overall Plan of Implementing Category B Management Measures to Covid-19 As a Category B Infectious Disease, since then, Chinese society entered into a brand new phase of the recovery of economic production. Next, in January 17th, 2023, the vice prime minister He Liu made a speech about his optimistic opinions about future Chinese Housing Market in the annual meeting of Davos Forum. This paper chooses the sale of Chinese commercial residential housing as the research object and acquires annual data of Chinese Housing Market since 1998 from Huibo terminal platform and Qianzhan database as the experimental data. This paper uses STATA to model experimental data and conducts research of the sale of Chinese commercial residential housing through the method of linear regression analysis. Bases on the analysis of the experimental data, this paper finds out the conclusion that covid-19 causes significant impacts toward the sale of Chinese commercial residential housing. Bases on the fitting result derived from the fitting analysis of the sale of Chinese commercial residential housing from 2022 to 2024 in the experimental model, it points out that there is going to be significant recovery in Chinese housing market from 2023 to 2024.
Research Based on the Stock Trend of Disney over the Pandemic
Authors: Zhou Ye
Published: September 2023

The COVID-19 pandemic has caused significant damage to theme parks. During the era of the pandemic, millions of companies from different industries were facing huge economic problems, which included the excessive indebtedness that leads to failure to pay back within the regulated time limit, the thing go under, and facing bankruptcy. Theme parks industry was one of those who fell into predicament. The sudden decrease of visitors and compulsory safety precautions caused the short-term disclosure of the parks and resorts. What was taught by the Covid-19 pandemic was that theme parks should always keep themselves attractive and innovative. This article aims to research the pandemic's impact on Disney and its reaction to encountering the park disclosure. By analyzing data and information directly from their website and statements using ways of accounting, it is expected to figure out whether the reactions were supportive, and how their responses helped minimize the adverse effects brought by Covid-19.
Analysis of the Online Marketing Model of Luxury Brands: Dior as an Example
Authors: Chen Xiaohui , Hai Yang , Qin Jiaxin
Published: September 2023

With the continuous increase of China's per capita income, it has gradually transitioned from the past subsistence consumption level to the current well-off level, and the purchasing ability of consumers has gradually improved, so luxury goods in China are becoming more and more popular, making China become one of the largest consumer countries. However, due to the raging epidemic and fast fashion brands, the rapid rise of light luxury brands, and the Internet, the development of luxury goods in China is also in a dilemma. To adapt to the development of new media, luxury brands have accelerated the layout of online markets to cater to consumers' shopping habits. Therefore, the research on the online marketing model of luxury brands has particular practical significance. In this paper, Dior is the main body to analyze it. Firstly, it introduces the background and competitiveness of the target brand Dior and expounds on the current situation of luxury online marketing in China by analyzing the marketing methods of Dior in the different modes of traditional and new media. In addition, the effect of Dior in the network marketing mode is shown and evaluated. Finally, the future development prospect of the online marketing of luxury brands is put forward.
Fast Food Business: Taking McDonald's and KFC for Example
Authors: Ge Meichi
Published: September 2023

Nowadays, the development of fast food industry is more and more popular with people, especially young people. When it comes to the fast food industry, most people will think of McDonalds and KFC. It is undeniable that these two companies account for most of the fast food market share in the market, but most people will think that there is no difference between the two companies. Therefore, the author wants to know whether there are some differences and similarities between them. The author invests in this situation by comparing data and business models to understand how these companies coexist. In fact, the profit of McDonalds and KFC is almost the same. Because McDonalds and KFC operate in a somewhat different way. The author conducted the survey because it can let more and more people understand the subtle differences between two similar companies. The research in this paper has important practical significance for the fast food industry to achieve precision marketing.
A Review of the Global Economic Shock in 2022 and a Prediction of the Global Economic Development in 2023
Authors: Zhou Zhenghan
Published: September 2023

In 2022, affected by global macroeconomic fluctuations, the economies of some countries around the world have experienced obvious fluctuations, thereby promoting inflation in various countries and limiting the rapid development of some industries around the world. This paper reviews the global economic shock in 2022 and analyzes the impact of China's economy on global economic development from the perspective of the new energy sector. As an important part of new energy, the photovoltaic industry can be analyzed to obtain a development forecast of the global economy in 2023. By analyzing the development of the photovoltaic industry, it is concluded that China's economy and the global economy will show a recovery trend in 2023.
Research on Applications of Availability Heuristics
Authors: Lyu Haoyue
Published: September 2023

The availability heuristics is a cognitive bias that causes individuals to rely on easily accessible or readily available information to make decisions, rather than a more comprehensive analysis of all available information. This paper discusses the applications of the availability heuristics in various domains, including marketing and stock market investments, based on empirical and case studies research. In marketing, the availability heuristics can influence consumer behavior by pitching problems before pitching the products and advertising the success and benefits of previous users, thereby increasing the demand for the products. In the stock market, investors may overestimate the likelihood of certain events based on recent news or performance, leading to biased investment decisions.
Analysis of the Product Evolution and Marketing Strategy of Apple Company
Authors: Pan Huiru
Published: September 2023

Apple Inc. has been one of the dominant enterprises within the industry but still faces problems like losing market share. This paper aims to analyze the strength of Apples product and the corporate concept to better understand and cope with the industry market. The research will mainly focus on Apple Inc.s products, market strategies and developmental strategies with published information. In general, Apple products unique characteristic is crucial for the company to dominate the market. To regain the market share, Apple Inc. needs to establish suitable pricing and market strategy to adapt the changing environment and universal consumer groups. At the same time, Apple Inc. should further develop its unique characteristic to expand its products advantages.
Decomposition and Analysis of Household Electricity Consumption Inequality in China
Authors: Wang Yanshu
Published: September 2023

Achieving equal electricity distribution among households is crucial to equal access to socioeconomic opportunities and hence shared prosperity in China. This paper studies the inequalities in household electricity consumption with the Theil index. It overcomes the drawbacks of using the Gini and Atkinsons indexes in previous studies in this area. It provides insight into the inter- and intra-regional and urban-rural inequalities with inequalities decomposed with Theils method. Comparisons are made between the results for electricity and private consumption inequality, with possible explanations for the findings. The findings can substantiate several arguments. First, high income and personal consumption inequalities may not accompany substantial electricity consumption disparities. The latter is not solely reliant on economic well-being as the regions development and modernization may help universalize electrification when enlarging private consumption inequality. Second, inter-regional inequality is less significant for the overall disparity in electricity consumption than personal consumption inequality. The expansion and reform of the power industry in recent decades may explain the difference. Third, the climate also impacts electricity consumption and inequality. In cold regions, electricity expenditures can be rendered more unequal by the different choices of heating mode and appliance. Finally, industrialization, urbanization, and local development may explain the urban-rural electrical and private consumption disparity. Due to its natural and agricultural resources and early railway construction, the Northeast avoided growth in inequity after urbanization, in contrast to the East, Central, and West.
The Characteristics, Existing Problems and Solving Strategies of Webcast with Goods
Authors: Li Xuemei
Published: September 2023

Live-streaming sales have become one of the most popular marketing methods, attracting the participation of both major brands and internet celebrities. As this strategy has become more mainstream, its problems have also been laid bare. By analyzing the characteristics, issues and solutions of this medium, this paper aims to create a positive environment for live-streaming sales and provide greater consumer protection. Secondarily, this paper intends to provide practical advice for entrepreneurs interested in engaging in the live-streaming sales industry.
Whether Factors Affecting the Price of US Coffee C Futures Are Influenced by the COVID-19 Social Environment
Authors: He Ruixuan , Liu Yuke
Published: September 2023

During COVID-19, the social environment influenced factors, including monetary policy, precipitation, temperature, exports, imports, tariffs, inflation, and household incomes, resulting in the fluctuation of coffee pricing. This paper selects US Coffee C futures as the benchmark of global coffee pricing, with the US as the representative of the exporting country and Brazil as the representative of the importing country. Based on the data collected from Brazil and US from 2015 to 2022, the research found the following: (1) Before the COVID-19 pandemic, the relationship between the US & EU tariffs and coffee pricing showed a positive trend due to the increase of substitutions' price. Monetary policy, delegated by the exchange rate of BRL against USD, indicates a negative direction toward coffee pricing. This is because it changes the value of coffee beans. Also, the import of coffee beans from Brazil to the US is slightly positively related to coffee pricing since the demand for coffee beans in the US exceeds Brazil's supply. (2) Combined with what is mentioned in (1), the following three factors most affect the COVID-19 social environment. The EU tariffs are becoming insignificant due to general and preferential rates converging. Because the monetary policy has lost much of its ability to influence local markets, it becomes unimportant to global coffee pricing. Meanwhile, international import from the US and export from Brazil becomes relevant to coffee pricing because of the transportation and Brazilian production problems.
The Impact of AI on Economic Growth Between China and the United States During the Period 20112021
Authors: Liu Lu , Gou Hongyu , Mu Yu
Published: September 2023

With the introduction of the concept of Industry 4.0 and the widespread use of artificial intelligence in various fields, this paper explores whether the development of artificial intelligence in China and the United States has affected economic development within the last decade. The results show that AI development in both China and the US will impact economic development and that there is a positive relationship between AI and economic development. Meanwhile, comparing the effects of AI on economic growth in these two countries, it is found that the United States would gain more benefits from the higher level of development of AI.
Sisyphe Bookstore Marketing Strategy Analysis and Optimization Based on the SWOT Model
Authors: Wang Binyi
Published: September 2023

Sisyphe Bookstore has emerged as a new force today, breaking the dormant state of physical bookstores. As a dark horse in the marketing industry, Sisyphe Bookstore inevitably has its own advantages and disadvantages. Through Sisyphe Bookstore has emerged as a new force, breaking the flagging situation of physical bookstores. As a dark horse in the marketing industry, Sisyphe Bookstore inevitably has its own advantages and disadvantages. Through SWOT analysis, with the help of some literature, this paper analyzes the strengths, weaknesses, opportunities, and threats existing in the operation process of Sisyphe Bookstore. The result shows that Sisyphe Bookstore has advantages such as its healing slogan, diversity of products, uniqueness of store decoration, and proper location. What needs to be improved at present are the following: the staff who have not yet reached standard conditions; the high transport cost of books; the lack of innovation in cultural and creative products; the limited rights and interests of members; and the serious mismatch between customer flow and marketing volume. Based on the results, the author provides suggestions for its development in optimizing products, reducing pricing, training staff, broadening channels, and other aspects.
Analysis of BYD New Energy Vehicle Cost Management Strategy
Authors: Yang Jiatao
Published: September 2023

Under the new development concept and "dual carbon", in line with the concept of green and environmental protection, in order to achieve the goal of "carbon neutrality", the development direction of China's automobile industry has gradually shifted from traditional vehicles to new energy vehicles. The government has issued a series of new energy policy support to vigorously develop the new energy industry, and domestic new energy vehicles have quickly entered the world vision. This paper takes BYD's new energy vehicles as the research object. Through the research on the value chain analysis tools and its cost management, it finds that BYD has excessive vertical integration, insufficient research and development efforts, and cost management havent adapt to the economic environment. In view of the above problems, it comes to the conclusion that the supply chain should be optimized and improved, targeted research and development efforts should be increased, and cost management data should be improved.
Identifying Financial Report Frauds
Authors: Wang Chengyue , Lyu Liangwei , Zhang Shuo
Published: September 2023

Misreporting numbers in a companys financial statements is not negligible, as manipulations will not reflect a reliable disclosure. With financial manipulation becoming more and more regular, it is obvious that solving financial manipulation is an issue that needs to be addressed gently. It becomes a necessity to find techniques or mechanisms that can effectively identify the potential of financial report fraud, increase the credibility of the corporation and boost the confidence of investors. In this paper, we argue that the M-score and F-score as two reliable tools for predicting the possibilities of financial manipulations. In this essay, we will introduce the background and principles of these two mechanisms, then verify their reliability and effectiveness on sample Us-listed Chinese companies, which include those associated with financial report frauds in the past. In addition, we will lay out our discovery and full verifying procedure to help readers have a better understanding of our research and perspectives.
The Impact of Customer and Marketer Psychology on Making Business Decisions
Authors: Dai Shuo
Published: September 2023

This research uses the literature research method, the case study method, and the qualitative analysis method as research methods to analyze the influence of customer psychology and marketing psychology on business decision-making through four aspects: stock investment selection, necessity purchases, marketing, and discretionary expenditure. Meanwhile, the author chose the specific period of the epidemic because the social background caused people's psychological fluctuations, which have significant implications for business decisions. The delayed investment brought on by the pandemic affects aggregate supply and aggregate demand, and while the impact may take some time to be apparent, the magnitude of the impact depends on the scale and duration of the outbreak. Through analysis, enterprises need to put valuable customers at the center of business decisions as the basis of business decisions, so that businesses can focus on exploring ways to develop in unknown areas.
Comparison of Insurance Between China and the United States
Authors: Guo Yuhao
Published: September 2023

China has made enormous strides in economic development since the reform and opening up., while medicine and health care are relatively backward. Medical insurance is a very important social insurance project and an important institutional arrangement in the modern social security system. In addition to the common functions of social insurance, it also protects the physical and mental health of workers timely. It has special functions such as repairing labor capacity, reducing the economic burden of workers and their families, improving the physical fitness of the whole people, and promoting the healthy development of health services. Research question: which is better, Chinese insurance or American insurance. This paper analyzes the advantages of American insurance and the disadvantages of Chinese insurance through comparative research. This paper compares the coverage and protection, objects of insurance in China and the United States. By summing up the advantages of American insurance, it hopes that it can play a reference role in improving China's insurance. After analysis, this paper can draw the conclusion that the state needs to strengthen the people's awareness of maintenance, control the growth of medical expenses, and implement nationwide medical insurance.
Comparative Analysis and Influencing Factors of Comprehensive Competitiveness of Urban Commercial Bank in Jiangsu and Zhejiang Areas
Authors: Sun Hongzhou
Published: September 2023

In the fierce competition of the market economy, it is difficult for small and medium-size enterprises (SMEs) to obtain enough financing, which affects their further development, and urban firms can help them. This paper selects several urban business firms in Jiangsu and Zhejiang regions, compares their comprehensive strength and explores the influencing factors, and draws the conclusion that the economic development level, government policies, the positioning of banks and strategic investors will all have an effect on the comprehensive strength of urban commercial banks. This paper also gives some suggestions that the government should be more responsible to regulate the urban banks, banks should choose whether to need strategic investors according to their own conditions, and the urban commercial banks should insist on providing financing services for small and medium-size companies, so as to promote the coordinated development of regional finance.
Research on the Stock Price Prediction Using Machine Learning
Authors: Shi Yang
Published: September 2023

Stock price prediction is a complex and challenging problem that has attracted the attention of investors and researchers for decades. In recent years, machine learning algorithms have become powerful tools for predicting stock prices. This paper first introduces four popular machine learning algorithms used for stock price prediction which are linear regression, support vector machines, artificial neural networks and long short-term memory. In addition, applications and potential challenges of stock price prediction using machine learning are examined. Overall, this paper provides a comprehensive overview of ML-based models for stock price prediction and highlights the potential benefits and limitations of these models for financial researchers and artificial intelligence developers.
Analysis of the Marketing Strategy of the Zara Brand in the Era of the Digital Economy
Authors: Chen Lizhu
Published: September 2023

With the continuous popularization of the Internet today, the digital economy has become the main force of national economic development, especially after the outbreak of the epidemic. People are more concentrated on online consumption, and international fast fashion brands with stores as the main sales mode have been hit hard. Therefore, digital transformation is of great significance to contemporary fast fashion consumer brands. This paper takes the marketing strategy of the internationally famous clothing brand Zara in the process of digital transformation as the research content. Based on the existing literature and data, this paper uses the SWOT model to analyze the advantages and disadvantages of its strategy. The results confirmed the vertical distribution system of brand integration and the marketing strategy of keeping up with fashion prices and close to the crowd, found problems such as low efficiency of online promotion and lack of innovation in online sales, and suggested strengthening social media marketing, improving online sales platform and other suggestions to provide effective measures for the digital transformation of fast consumer goods brands such as Zara.
Suggestions for Lawsons Entry into the Global Market: Evidence from Operations and Strategy of Lawson Convenience Stores in China
Authors: Xu Yaoqi
Published: September 2023

Convenience store as a retail format meets urban populations demand of a more efficient and expedient lifestyle. This retail model originated in Japan, and Lawson, as the second largest Japanese convenience store chain, has reached saturation in the domestic market and is now looking to expand internationally for future growth. This essay examines Lawsons development in China and provides suggestions for its future growth in the global market based on its operations and strategies in China. Through the analysis of literature research, market data and Lawsons official annual reports, this paper gives a comprehensive analysis of Lawsons successful experience in the Chinese market and offers advice on the firms global development, emphasizing detailed market research and entry mode, a well-structured supply chain and technological investment, and targeted marketing strategies.
Tesla under the Russia-Ukraine Conflict: A Short-term Perspective Based on Counterfactual Framework
Authors: Wu Rubi
Published: September 2023

The ARIMA model has found extensive applications across various domains, including financial time series analysis, weather forecasting, epidemiological forecasting, and market research. Despite its versatility, little attention has been paid to the impact of the ongoing Russia-Ukraine conflict on Tesla Motors. Given the significant influence of Tesla, as a major player in the electric drive vehicle industry, on the global energy landscape, this study aims to utilize the ARIMA model to examine the effect of the Russia-Ukraine conflict on Tesla's sales volume and stock price. The findings of this study may contribute towards mitigating global warming and inspire investment in sustainable energy solutions, including electric vehicles and energy storage issues. Additionally, this study will highlight Tesla's contribution to the global energy landscape and provide a quantitative analysis of investors' preferences for Tesla. Results indicate that the Russia-Ukraine war caused a significant short-term impact on Tesla's stock price. A counterfactual framework was used to compare control and actual sets, revealing a disparity between ideal predictions and the real world. However, Tesla's stock price rebounded in the second month of the war, signifying that this will not significantly affect Tesla's future development. The study also suggests that the disruption of the global supply chain caused by the war and Russia's energy export restrictions resulted in a sharp increase in global oil prices, thereby escalating the cost of gasoline vehicles and leading to a considerable surge in Tesla's sales.
Research on the Influence of Monopoly Market Structure of China's Steel Industry on Price Mechanism Based on Game Theory
Authors: Liu Yutong
Published: September 2023

This article aims to study how the monopoly market structure affects the price mechanism of China's steel industry, which is an important pillar of China's national economy. Every year, the steel industry has made outstanding contributions to China's economy and indicates healthy economic development. Therefore, the research on the steel industry is of great significance. In this paper, based on the theory of game theory, scholars have selected the Abstract production method and comparative analysis method for research and have obtained some results. The most significant result is that the monopoly market structure affects the steel industry's price mechanism, which almost plays a decisive role. Scholars have subdivided large and small enterprises, as well as upstream and downstream enterprises. The results of the two have a similar trend. By analyzing these results, scholars pointed out the problems faced by the steel industry and made policy recommendations for the development of the steel industry in the future, mainly from the perspective of large enterprises, small enterprises and the government. It points out the direction for the future healthy and stable development of the steel industry. It has made a breakthrough in the uncertain development prospects of steel enterprises in China, providing experience and guidance for suppliers, entrepreneurs, and government departments on preparing for the next step.
The Effect of Urbanization on Income Inequality
Authors: He Senhei
Published: September 2023

China has been burdened with the issue of income inequality which has been an ongoing conundrum for many decades in the vast majority of the world. Urbanization, which at first glance may seem like the ultimate solution may not provide the adequate effects many believe it brings forth. This raises the question: how does urbanization affect income inequality and specifically in China? While urbanization was thought to have been a way to mitigate this problem it has in turn further harmed the most vulnerable stakeholders, those on the lower receiving end. In order to effectively benefit and accurately pinpoint where the theories and reality differ, it is crucial this question is answered. This paper will take the analyses and data collected from various studies. An explanation of the initial perspective on urbanization will be brought up followed by the studies of the current situation and polished up with a discussion and some suggestions for the future.
Recovery of Urban and Rural Economy and Vitality under the Background of Post-covid Situation -- Taking Chuanying District of Jilin City as an Example
Authors: Sun Yucong
Published: September 2023

Since the Covid-19, the recovery of economic vitality has long been the focus of governments at all levels. As an important module of economic revitalization, promoting the growth of its economic system has been a long-term policy of the country. To this end, the country has been putting forward the economic policy of common development of urban and rural areas since the 19th National Congress. Based on the vigorous implementation and continuous deepening of the current policy, this paper, based on the various problems and opportunities faced in the current urban and rural economic development, combined with the accumulation of personal daily work in the Chuanying District of Jilin City, analyzes the reasons in depth, actively improves the plan, and tries to explore effective measures to promote the development of China's agricultural economy, which has a very positive role in promoting the improvement of the quality of national life and promoting the efficient construction of urban and rural economies.
Analysis of the Marketing Strategy of Adidas
Authors: Li Xinyu
Published: September 2023

A well-developed and well-executed marketing strategy is important for a company, especially for Adidas in the highly competitive sporting goods industry. Therefore, this essay analyzes Adidas marketing strategy with the help of the 4Ps marketing theory and proposes relevant strategy optimisation. The result shows that Adidas current marketing strategy focuses on incorporating sustainability to drive product innovation. This marketing strategy is beneficial in helping the company to engage consumers and build a credible brand image. However, this marketing strategy also faces problems with product innovation lacking competitiveness, product quality and pricing. Therefore, Adidas could optimise both its product strategy and its pricing strategy. Specifically, Adidas could focus on product innovation, drive digital transformation and increase its control over suppliers in order to expand its product strength and optimise its product strategy. At the same time, Adidas could optimise its pricing strategy by increasing its sensitivity to changes in competitors prices, consumers and market demand.
Virtual Dynamic Marshalling of Trains under Severe Epidemic Situation
Authors: Alimu Kamilijiang
Published: September 2023

In the context of the global epidemic, urban rail transit has the risk of spreading the virus. Taking Beijing Metro Line 1 as an example, this project establishes a dynamic model of train variable marshalling by studying passenger behavior and virus transmission, aiming to explore more intelligent marshalling mode, optimize transportation organization, and improve the flexibility of train marshalling and dispatching of urban rail transit, so as to improve its transportation efficiency and reduce the station personnel density, Then reduce the risk of disease infection of passengers in the process of taking urban rail transit under the background of the outbreak. The results show that: Dynamic marshalling technology can significantly improve the transport efficiency of urban rail transit trains and effectively control the risk of infection of passengers.
The Reconstruction of Artificial Intelligence on the Fit of Business Model in E-Commerce IndustryCase Study of Alibaba
Authors: Zhu Hengbin
Published: September 2023

Artificial intelligence has reconstructed the business model of the e-commerce industry and brought about fundamental changes in the industry ecology. However, few studies have comprehensively and clearly exposed the mechanism and impact of this change. In this paper, we decompose the existing business model elements and integrate artificial intelligence with the deconstructed business model elements based on the scenario of a changed e-commerce platform business model. Through the case study of Alibaba, the largest e-commerce platform in China, we constructed the module division of "people", "goods and services," and "scene" for the e-commerce industry based on the business model canvas, and summarized the mechanism of artificial intelligence to reconstruct the business model of e-commerce industry. This paper reveals the mechanism of digital technology transforming the fit of business model in e-commerce industry, and provides theoretical and practical guidance for e-commerce enterprises to make full use of digital technology to achieve business model innovation.
Alternative Dispute Resolution of Chinese Enterprises: Learning from Foreign ADR Application Experience
Authors: Ye Lan
Published: September 2023

With the development and prosperity of China's market economy, enterprise disputes have become more and more frequent. The perfection of the ADR mechanism applicable to enterprise disputes is an effective guarantee for friendly commercial competition between enterprises and an essential cornerstone for maintaining enterprise development and social stability. This article focuses on the types and characteristics of Chinese enterprise disputes, and starts from the case to analyze the difficulties and challenges faced by enterprises in the process of using ADR to resolve the dispute, and learn from the successful experience of foreign ADR. This article believes that the legislative, institutional design and implementation agencies in enterprise disputes should be found to find the ADR model suitable for Chinese enterprise disputes.
Risk Assessment for Canadian Commercial Banks
Authors: Cai Yumeizhu
Published: September 2023

More and more individuals, businesses, and financial institutions are realizing the importance of risk management, and it is also an integral part of the development process for commercial banks. Most people do not consider the significant risks that banks face when conducting transactions and that this is a key factor in the survival of the bank. Therefore, this paper examines how Canadian commercial banks manage risks and explores the objective causes of increased risk by collecting annual data from Toronto-Dominion Bank (TD) and comparing and analyzing it with the data of previous years. The comparison of selected data continues with an analysis of the ability of commercial banks to manage risks and how risks affect the profitability of the bank. The study finds that liquidity risk is positively correlated with the bank's profitability and performance, while market risk and credit risk have a negative correlation with the bank's performance. External factors such as inflation, interest rate hike, and COVID-19 also challenges the bank with increased risk. TD has a well-developed regulatory system and countermeasures, and the bank has a high level of risk management and response capabilities.
Marketing Strategy of Commercial Micro-Movie Advertising: A Case Study of Laodu
Authors: Wei Yiling , Zhao Haidong
Published: September 2023

With the development of new media and the change in consumer taste, consumers' interest in traditional advertising has decreased. The form of advertising has undergone tremendous changes. This paper highlights the importance of Micro-Movie in contemporary advertising and marketing and presents a case study of the marketing strategy used in LaoDu. Combining cinematic techniques and advertising campaigns, micro-movie advertising provides a condensed but powerful storytelling experience that can evoke emotional resonance and build brand image. However, only some companies can succeed with micro-movie advertising, as it requires balancing commercial objectives with artistic and educational values. The analysis of LaoDu demonstrates the effectiveness of its placement channel selection, narrative strategy, emotional marketing, senior marketing, and word-of-mouth marketing, offering inspiration and guidance for other brands' marketing efforts.
Analysis on East Buy Online Shopping's Marketing Strategy of Live Streaming Based on Consumer Psychology
Authors: Pan Xinyu
Published: September 2023

Nowadays, with the development of social network, live streaming has become one of the main ways of sales for some merchants, which has a great influence on consumers. East Buy online shopping as one of the broadcast studios rapidly is recognized by the public in recent years. The influence of its consumption strategy on consumer psychology can be analyzed as a typical case of live broadcasting. This paper will take East Buy online shopping as an example to explore marketing strategy of e-commerce live streaming based on consumer psychology, and mainly analyze the influence of the marketing strategy on consumers' consumption intention through a questionnaire survey. The results show that the quality of products is the primary factor that consumers consider, and the selection of anchors with excellent qualifications in East Buy online shopping studio also makes consumers more inclined to choose it. This study found that the main factor that affects consumers psychology is the price of goods. The excellent qualification of anchors in East Buy online shopping studio is also one of the important reasons why consumers are more inclined to choose it among most brands.
Analysis of Apple's Marketing Strategy Based on 4P Theory
Authors: Yu Bingyang
Published: September 2023

Apple is the world's largest technology company and is an industry leader since the first computer was developed. One of the keys to Apple's success is developing an entire ecosystem that includes IOS. Based on the 4P theory of marketing, this paper analyzes the development strategy of Apple. The purpose of this paper is to discover the development potential and potential problems of the company through the analysis of marketing strategy. Through the method of case study, this paper analyzes the existing problems of Apple in product, price, place and promotion strategies and puts forward suggestions. The results show that creating innovative and high-quality products, providing a unique user experience, and classifying products according to different groups are effective development strategies for Apple Inc. In addition, increasing the number of directly operated stores to improve service quality and controlling the quantity and quality of advertisements are also key factors in Apple's success. Apple's 4P analysis shows that Apple still has opportunities to make progress and needs to improve the details of its future development. Overall, this paper provides valuable insight into the development strategy of one of the world's most successful companies and a useful framework for businesses seeking to achieve similar success.
Research on the Allocation of Investment Funds -- Empirical Analysis of Five Listed Companies
Authors: Hong Ping
Published: September 2023

With the purpose of improving the optimal portfolio strategy of American listed companies, this paper studies the capital allocation of the investment subject under different models, and finally gives the portfolio countermeasures of the investment subject. This paper research the proportion of investment funds allocated by each company under three models: maximum Sharpe ratio model, minimum variance model, and equal weight model through returns of five companies from 2022-9-23-23 to 2023-2-15. It concluded that the allocation of MCD has the largest weight in maximum Sharpe ratio model and minimum variance model. Finally, the specific investment funds are calculated according to the calculated weight and the return rate from 2023-1-16 to 2023-2-15 and compared with the market data, discovering the conclusion that the equal weight model has the highest return, followed by the largest Sharp ratio model, the minimum variance model, and the market has the lowest return. The results verify the feasibility and effectiveness of the equal weight model in the portfolio and give the corresponding countermeasures and suggestions for investors to help them avoid risks and obtain the maximum returns in the financial market.
ReviewingtheDevelopmentofChineseBondMarket: History,ProblemandSuggestions
Authors: Wang Ningqian
Published: September 2023

Bond market is an important part of financial market. A fully developed bond market can provide protection against financial risks and maintain the stability of financial markets. Compared with capitalist countries, the development process of Chinese bond market has its particularity. Since 1981, after more than 40 years of development, Chinese bond market has now run smoothly, with a high-level opening up and orderly. Moreover, the investor structure has been diversified, and the trading volume of the money market continues to increase. However, there are still problems, such as insufficient liquidity, lack of diversity, and the bond market 's inability to fully play its basic role in resource allocation and regulatory holes. For these problems, this paper puts forward some suggestions from the aspects of market participation, product type, market supervision and policy implementation, in order to help the development of Chinese bond market.
Optimized Portfolio Structured by 5 Stock Indexes
Authors: Luo Nan
Published: September 2023

Equity market declines fiercely caused by the current liquidity crisis. Investors pay more attention to optimized portfolio in order to reduce losses. 5 representative indexes were chosen from capital market to construct financial portfolios. The sketch of the efficient frontier was plotted, and portfolios with the 1/N, the maximum sharpe ratio and the minimum volatility were acquired based on 10000 scipy optimization calculations, the FTSE100 accounts for the largest section of the portfolio with the maximum sharpe ratio while the SSE Composite Index possesses the biggest shares in the portfolio with minimum volatility. Comparing three portfolio returns of accumulations, it could be observed that the maximum sharpe ratio portfolios performance surpassed the 1/N and the minimum variance portfolio, several investors could make reasonable decisions refer to this result in the special tough period.