THE INITIATION OF ORGANIZATIONAL CHANGES AS A TOOL OF EFFECTIVE ENTERPRISE MANAGEMENT
Authors: DUDKO Pavlo M. 
Published: November 2018

Introduction and purpose of the research. The modern development of the market environment in Ukraine is determined by the qualitatively new system of economic ties and mechanisms of competitive relations. One of the urgent missions facing economic entities is the development of a mechanism of adaptation to these conditions, which is possible only due to the rational and timely conduct of organizational changes and management subsystems. The efficiency of its functioning depends on how thoroughly the implemented changes are planned and qualitatively implemented in the organizational components of the enterprise. Consequently, these changes are a strategically important task for management and the current direction of the research.Hypothesis of scientific research. It is assumed that the disparities of traditional approaches to the analyses of already organizations in a deterministic environment leads to the creation of organizational structures in the situation of disparity of the transitional environment, where the initiator’s intention is a key stage in the life cycle of the enterprise. The negotiation of this discrepancy is possible through the theoretical conceptualization and empirical verification of the content of organization’s concept as a basis of the research, designing and changing organizational structures in a transitional non-organizational environment.The purpose of this study is the systematization and development of methods of management of organizational changes in enterprises, the assessment of their effectiveness, and, on the basis of that, the formation of the main areas of application in practice.Research methods: common methods of scientific knowledge, such as methods of unity of analyses and synthesis, methods of generalization and forecasting, economic analyses, methods of statistics and cluster analyses, the correlation of theoretical and practical aspects of the study.Results. The theoretical model of the organization’s plan as a figurative-conceptual model of the future complex individual-collective activity is developed. This model was empirically researched by the specially developed technique and its semantic structure was determined. A central subsystem for as a socio-economic system is proposed – the transformation of initial resources into a product, which is a mean of exchange for a new cycle of attracting resources in a different quantity and quality. The proposed typology of organizations on the basis of the correspondence between resource model and the complexity of the product makes it possible to generalize a great number of organizations without losing specific differences between them.A number of concepts are proposed, which reveal the causality of the economic activity of the initiating person: economic outlook and culture, people’s economic consciousness and activity. These concepts by correlation determine the characteristics of the organizational idea.Conclusions. The parametric concept of the non-organizational environment is proposed, since the parameters of the environment should be taken into account during the development of goals and the formation of the organization’s plan. It is soundly proposed to include dynamism, uncertainty of states, the energy of influences and the range of variability of significant states to the main parameters of the environment.