GENDER STEREOTYPING MALICE: CAMOUFLAGING IN STOCK CHARACTERS AND ARCHETYPES
Authors: Dr. Swarnabharati  
Published: October 2023

Archetype and stock/generic characters have exhibited an enormous presence in almost all ages, forms and genres of literary texts. The booming evolution of media forms over time caused these types of characters to transition to the newer and popularity-attaining media forms including theatre, cinema, games and most recently the meta-verse. As the norm goes, these characters in return have contributed immensely to the creative arts providing them with a stock medium of expression readily available for narration. However, these characters at the same time have contributed to both, the creation of new gender stereotypes and strengthening of the previously existing ones. Over time, these gender stereotypes have, in multiple ways, consciously or unconsciously contributed to the conditioning of the society at large through media consumption and have also rendered considerable impact on several important domains of human life including education, professional space, society and the people encompassing various disciplines. Modern Indian media, too inculcated these types of characters in their chosen narrations leading to a borrowing of the imbibed gender stereotypes as well. Witnessing shifts of trends, these characters too have undergone updates leading to a variety of changes and alterations with regard to gender stereotypes. However, these newer modifications are not yet so significant than the initial cultural impact of the same while accompanying with them is again a newer baggage of gender stereotypes. The present paper aims at understanding such prevalent gender stereotypes that have been nurtured, strengthened and formulated as a result of the archetype and stock/generic characters thereby enabling identification of such for a wider audience especially those linked to the educational space. Thus, nurturing the underlying aim of helping them (educational professionals) understand the influences hence generated through these recurring character types in multiple media. The paper favours a rather critical outlook upon the roles and impacts of such characters in gender stereotyping and/or their strengthening along with the key issues that they have given rise to considering the population and/or society at large. It aims at a thorough examination of selected and abundantly prevalent archetype stock/generic characters as such including the action hero, chosen one, Christ figure, dark lady, Damsel in distress, dumb blonde, folk hero and the French maid to name a few. It will facilitate an understanding of the sources, backing and flow of gender stereotypes as is lent through these characters. The paper seeks to examine these with regard to Indian Media citing examples ranging from literary works and motion pictures to internet media like memes and short videos. The present paper has employed qualitative approach. Under qualitative approach, it is narrative research examining the various imprints of such characters in various media and their role. The outcomes thus help not only understand, but also trace, segregate and relook towards the inculcation of gender stereotypes lent by these character types.