bluuebunny/crossref_metadata_2025 huggingface dataset:
Machine Learning and Artificial Intelligence as Educational Games
Authors: Sunarya Po Abas
Published: May 2023

Digital games are establishing themselves as a new paradigm in teaching. Everyone can play digital games, they're economical, and they're a terrific way to learn. Digital games that encourage computational thinking and programming have recently attracted more attention in pre-college (K–12) educational institutions. A growing number of students have been drawn to the subjects of In recent years, there has been an increase in artificial intelligence (AI) and machine learning (ML). Researchers in teaching and learning are interested in the integration of AI/ML with digital gaming, however there hasn't been a literature review in this field. This paper aims to summarize the most recent findings on instructional video games for AI and ML. A qualitative content analysis was conducted using the relevant essays and games that were selected following a comprehensive search. Using this summary as a base, we present a list of research publications and games that are relevant. illustrating the unique opportunities that diverse games offer to teach various AI and ML techniques and topics.
Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"
Authors: Bist Ankur Singh , Agarwal Vertika , Aini Qurotul , Khofifah Nimatul
Published: May 2023

This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.
Internet of Things, Big Data, and Artificial Intelligence in The Food and Agriculture Sector
Authors: Purnama Suryari , Sejati Wahyu
Published: May 2023

Big data often referred to as streaming data produced by the internet of things creates new options for monitoring food and agricultural processes. Along with sensors, social media big data is also playing a bigger role in the food business. The IoT, big data, and artificial intelligence are discussed in this review along with how they will impact the agri-food industry in the future. We begin with an introduction to the fields of IoT, big data, and AI before talking about how IoT and big data analysis are used in agriculture, including smart farm equipment, crop imaging using drones, and monitoring of greenhouses, food quality assessment using spectral techniques and sensor fusion, and eventually, food safety using gene sequencing and blockchain-based digital traceability. The commercial viability of applications and the outcomes of translational research are given significant consideration.
Overview of Life Cycle Assessment of Current Emerging Technologies
Authors: Sriliasta Cicilia , Meilinda Vivi
Published: May 2023

For its potential to facilitate the development of cutting-edgetechnologies with enhanced environmental performances,projected useat basic levels of life cycle analysis (LCA)technological readiness levels (TRL) has attracted enormousinterest in recent literature. But the normal LCA standardsfind it very difficult to evaluate developing technologies,necessitating methodological advancements in the presentLCA framework due to inadequate data, questionablefunctioning, scale-up problems, and uncertainties. We reviewpublished literature in this paper to identify majormethodological challenges and key research efforts to addressthese issues, with a focus on recent developments in five keyareas: cross-study comparability, data availability and quality,scale-up issues, uncertainty and uncertainty communication,and assessment time. Additionally, we provide a number ofsuggestions for further study to assist in the assessment of newtechnologies at low technical readiness level: (1) the creation of auniform framework and reporting procedures for life cycleassessments (LCAs) of developing technologies; (2) theincorporation of additional tools with LCA; and (3) the creation of adata repository for cutting-edge materials, procedures, andtechnologies. Decision-making techniques, such as multicriteriadecision analysis, risk analysis, and techno-economic analysis.
Exploratory Activities in Educational Games using Fuzzy Logic
Authors: Prawiyogi Anggy Giri , Widayanti Riya
Published: May 2023

In educational games, one of the concepts for designing activities is the use of gratitude. Learning consists of the discovery, dream, design, and destiny phases. exploration activity or discovery search and exploration are the main activities. search activity, exploration, it takes quite a long time and involves uncertainty in its execution. Reward we need momentum to continue this discovery effort. Good rewards Keep You Focused players search and explore by providing performance metrics. This study use fuzzy logic to shape dynamic rewards behavior in discovery activities. The standard the input used is the fraction of exploration and time to generate a dynamic reward discovery activity. As a result of this research, fuzzy logic can generate three levels of reward variants.
Technology Integration in Data Analysis using Data Science
Authors: Alwiyah
Published: May 2023

Nowadays, data has become a very important thing for an entity. Many entities are competing to utilize the information and data they have. Because of this, data analysis has become very important. However, with the increasing amount of data available, managing and analyzing data has become increasingly difficult with the methods used previously. With the development of technology, new data analysis methods can be used to overcome this problem. Nowadays, we have to cope with not only structured data but also unstructured data.
An Overview of Concepts, Applications, Difficulties, Unresolved Issues in Fog Computing and Machine Learning
Authors: Jayanagara Oscar , Surya Wuisan Dewi Sri
Published: May 2023

Numerous fog computing apps and services are emerging as a result of the large volumes of data produced by systems based on fog computing. Additionally, the crucial field of machine learning (ML), which has made significant advancements in several academic areas, incorporating speech recognition, robotics, and neuromorphic computing, in addition to computer graphics and natural language processing (NLP).. The aim of current research provided insight into providing a list of the fog computing-related ML operations. The security, capacity, and latency standards for networks must be met by many IoT applications. Cloud computing does not, however, satisfy these needs. Today's technology can satisfy these objectives, and edge computing is one such option. The model enables traffic analysis and sensor data analysis. The management of resources, accuracy, and security are three areas of fog computing that we highlight in this thorough assessment of the most recent advancements in ML approaches. Additionally highlighted is the function of ML in edge computing. Additional viewpoints on the ML domain are presented, including those on the different kinds of application support, techniques, and datasets. Finally, open questions and research difficulties are highlighted.
Development of Mobile Learning Applications for Android Based on Artificial Intelligence
Authors: Mariyanti Tatik
Published: May 2023

In order to enable students to study autonomously and without being constrained by time and distance, this research was done to design an M-Learning learning media based on learning media on artificial intelligence. constrained by time and space, as well as to boost students' enthusiasm for studying. The following are the problems that need to be solved by this research: (1) How feasible is an android-based M-learning application for the field of artificial intelligence? (2) What are the students' reactions to the M-learning application built for Android in the Artificial Intelligence course?Research and development, sometimes known as R&D, is the research methodology employed. Students in the informatics engineering department at Raharja University served as the study's research targets. Techniques Instrument reliability and validity assessments as well as questionnaires are employed as data gathering methods respondents. Then, the examination of media viability and student reaction is performed as a data analysis approach. Descriptive analysis was done on the student replies. (1) Media validation by professional validators is calculated at 92.5% by percentage, according to the results. On the basis of this, it can be said that the android-based M-learning application falls within the category of "Very Excellent" and is appropriate for usage. (2) The results of the M-learning application for Android-based students were positive, with a 79.5% response rate.
Pengaruh Citra Merek dan Harga terhadap Loyalitas Pelanggan Indomie Goreng dengan Kepuasan sebagai Variabel Intervening
Authors: Leke Richardus Mosa , Welsa Henny , Cahya Agus Dwi
Published: May 2023

This study aims to examine and determine: the effect of brand image and price on customer loyalty of indomie goreng with satisfaction as an intervening variable. The method used in this study is a quantitative method with primary data obtained through a questionnaire (questionnaire). The sample of this study was 100 respondents with purposive random sampling technique which was then processed using the spss 21.0 data processing application and analyzed using multiple linear analysis. The results of the study indicate that brand image has a positive and significant effect on customer loyalty. Price has a positive effect on customer loyalty. Brand image and price simultaneously have a positive effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty with satisfaction as an intervening variable. Price has a positive and significant effect on customer loyalty with satisfaction as an intervening variable.
Pengaruh Kompetensi, Kompensasi dan Disiplin Kerja terhadap Motivasi Kerja dan Dampaknya pada Kinerja Pegawai Badan Keuangan Daerah Kabupaten Tanjung Jabung Timur
Authors: Bukit Pantun , Sudirman Sudirman , Mayzura Tiska
Published: May 2023

This study aims to find out how the influence, Competence, Compensation and Work Discipline on Work Motivation and its impact on the Performance of Employees of the Regional Finance Agency of Tanjung Jabung Timur Regency. The research method uses quantitative methods using primary data and secondary data. The number of samples in this study was 61 people. Data management in this study used the SPSS 2022 Analysis tool. The analysis used in this study includes validity tests, reliability tests and Path Model Analysis. The results showed (1)description of the implementation of competence, compensation, work discipline, work motivation and performance in employees (2) Competence, compensation and work discipline have a simultaneous effect both directly and directly on the implementation of Compensation, indirect compensation for work motivation (3) Competence, compensation and work discipline have a partial and significant effect on work motivation (4) Competence, compensation and work discipline affect simultaneously both directly and significantly indirect to employee performance (5) Competence, compensation and work discipline have a partial and significant effect on employee performance, (6) Work motivation has a significant effect on employee performance in employees of the Tanjung Jabung Timur Regional Finance Agency. 9the effect of competence, compensation and work discipline on work motivation and its impact on the performance of employees of the Regional Finance Agency of Tanjung Jabung Timur Regency, Tanjung Jabung Timur Regional Finance Agency.
Pengaruh Disiplin kerja dan gaya kepemimpinan terhadap Motivasi kerja serta Dampaknya pada Kinerja Pegawai Badan Pendapatan Daerah Kabupaten Tanjung Jabung Barat Jambi
Authors: Andika Nendry Rafi
Published: May 2023

Organizational commitment (X1), quality of work life (X2), job satisfaction (Y) and employee performance (Z) at the West Tanjung Jabung District Health Office, where organizational commitment is in the very good category, quality of work life is in the good category, satisfaction work and employee performance are in the high category. Organizational commitment has a significant effect on job satisfaction. Therefore, it can be concluded that organizational commitment (X1) partially has a significant influence on job satisfaction (Y). The quality of work life has a significant effect on job satisfaction. Therefore, it can be concluded that the quality of work life (X2) partially has a significant influence on job satisfaction (Z). Organizational commitment and quality of work life together influence job satisfaction. Therefore, it can be concluded that the results of testing organizational commitment and quality of work life simultaneously have a significant influence on job satisfaction. Organizational commitment has a significant effect on performance. Therefore, it can be concluded that organizational commitment (X1) partially has a significant influence on performance (Z). The quality of work life influences performance. Therefore, it can be concluded that the quality of work life (X2) partially has a significant effect on performance (Z). Organizational commitment and quality of work life together have a significant effect on performance. Therefore, it can be concluded that the test results are significant, which means organizational commitment and quality of work life simultaneously have a significant effect on performance. Job satisfaction has a significant effect on performance. Therefore, it can be concluded that job satisfaction (Y) partially has a significant effect on performance (Z).
Pengaruh Tata Kelola Perusahaan terhadap Kinerja Keuangan pada Badan Usaha Milik Negara yang Terdaftar di Bursa Efek Indonesia Periode 2015-2021
Authors: Atmaji Nur Tri , Ugut Gracia Shinta Setyadi
Published: May 2023

The performance of a company is very dependent on good or bad corporate governance. Good corporate governance will be able to influence the company's financial performance, especially in state-owned enterprises (BUMN). This study examines the effect of institutional ownership, board of directors, independent commissioners and audit committees on the financial performance of state-owned companies listed on the Indonesia Stock Exchange (IDX) in the 2015-2021 period. This study used a total of 20 companies as research samples with multiple linear regression analysis using SPSS. The results of the study show that institutional ownership, board of directors, independent commissioners and audit committees partially have an influence on Tobins-Q.
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Resto Bebek Teman Ayam (BTA) Corner Tulungagung
Authors: Elyana Novinda Nurbiatul , AC Ali Mauludi
Published: May 2023

The aims of this study are 1) to measure the direct and indirect effects of price, product quality and service quality on consumer loyalty with consumer satisfaction as the intervening variable. 2) To find out the total amount of each effect of the price variable, product quality and service quality for consumers of BTA Corner Tulungagung Resto. The approach of this research is a quantitative approach, this type of research is comparative causal. The data analysis technique of this study is multiple linear regression. Comparative causal research is research that is used to compare which effect is the strongest between the direct or indirect effect of each independent variable on the dependent variable and compares the total effect of each independent variable. The population of this study are consumers who have made purchases at BTA Corner Tulungagung Resto. The amount is not known with a sample of 100 respondents. The sampling method is by filling out questionnaires that are distributed online and offline with the target being consumers of Resto BTA Corner Tulungagung. The test results in this study indicate that price has a significant positive effect on customer satisfaction, price has a significant positive effect on customer loyalty, product quality has a significant positive effect on customer satisfaction, product quality has no effect on customer loyalty, service quality has no effect on customer satisfaction, service quality does not have an effect on customer loyalty, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction cannot have an effective effect in mediating price and service quality on customer loyalty, and customer satisfaction can have an effective influence in mediating product quality on consumer loyalty.
Pengaruh Pengalaman Kerja dan Pelatihan terhadap Produktivitas Kerja Pegawai PDAM Kota Solok
Authors: Sopali Mardhatila Fitri , Charli Chintya Ones , Karlinda Ai Elis , Azizi Putri
Published: May 2023

This study aims to determine: (1) The positive and significant effect of Work Experience on Work Competence (2) The positive and significant effect of Training on Work Competence. (3) Positive and significant influence between Work Experience on Work Productivity (4) Positive and significant influence between Training on Employee Work Productivity. (5) The positive and significant effect of work productivity on work competence. This study uses quantitative research where the population in this study are employees of PDAM Solok city. The sample in this study were 51 people. Sampling using accidental sampling technique, while data collection was done using a questionnaire. Testing the instrument using validity and reliability tests. Data analysis used multiple linear regression test, t test and F test and determination test. The result of this research is Work Experience is able to mediate Work Productivity on Work Competence. Training is able to mediate Work Productivity on Work Competence.
Efektivitas dan Kontribusi Pajak Kendaraan Bermotor terhadap Pendapatan Asli Daerah Sebelum Pandemi Covid 19
Authors: Juniati Juniati
Published: May 2023

The Covid 19 pandemic occurred in early 2020 which caused global, regional and national economic conditions to experience setbacks during the pandemic. The weakening of purchasing power causes a decrease in regional original income so that it has an impact on the development of a region. This research focuses on knowing and analyzing how the effectiveness and contribution of motorized vehicle taxes was to regional original income before the Covid 19 pandemic occurred in Jambi province and what was the trend of regional original income in Jambi province. Quantitative analysis methods are used in solving research problems with development and contribution analysis tools. This study uses secondary data obtained from publications on the official website. The results of the study show that the development of Motorized Vehicle Tax (PKB) in Jambi Province prior to the Covid-19 pandemic was 9.04% with an effectiveness rate of 109.55%. Furthermore, the contribution of motorized vehicle tax to Jambi Province's Original Revenue before the COVID-19 pandemic was 26.29%.
Pengaruh Pengungkapan Corporate Social Responsibility (CSR) Dan Good Corporate Governance (GCG) terhadap Profitabilitas Perusahaan (Studi Empiris terhadap Perusahaan Pertambangan yang Terdaftar di BEI Periode Tahun 2010-2020)
Authors: Saputra Gani , Sundiman Didi , Mujtahid Iqbal Miftakhul
Published: May 2023

Corporate Social Responsibility (CSR) is an effort to maintain the company's position in the competition to maintain harmony with consumers. Not only CSR, the company must also strengthen the company's internals by implementing Good Corporate Governance (GCG). CSR and GCG are able to increase the company's profitability. This underlies the purpose of the study, namely to determine the ability of CSR and GCG in influencing the profitability of mining companies listed on the IDX. One of the advantages of this thesis is that this research was carried out by observation to find out the financial statements of mining companies listed on the IDX and included in statistical analysis calculations (using the R Program) using the Panel Data Regression analysis method and tested in each variable to find out whether there is an influence between Variables. This type of research is quantitative research with secondary data on IDX financial statements as data collection. The sample in this study is a mining company listed on the Indonesia Stock Exchange (IDX) in 2010-2020 with 34 mining companies annually in accordance with the established criteria. The data analysis method used in this study is a descriptive method with a quantitative approach using panel data regression. The results of the analysis show that csr and GCG variables do not have a significant influence on ROA. In addition, the p-value has a value of (0.97) with a value higher than the significance value of 0.05. The event proved that regression modeling was incapable of explaining the ROA data. This happens because the financial performance of a company is influenced by various factors. One of the factors is that during 2019 the stock index of mining companies experienced a decline due to a decrease in coal prices. In other words, if CSR and GCG get better, the company's profitability will increase.
Analysis of Stock Investment Decisions through Price Earnings Ratio (A Case Study on Construction Service Companies)
Authors: Alfarago Dio , Bakhtiyar Luthfi Aziz
Published: May 2023

The objective of this study is to analyze investment decisions using the Price Earnings Ratio (P/E Ratio) approach. The sample companies for this study are construction service companies that are listed on the Indonesia Stock Exchange in 2021. This study combines descriptive and quantitative methods. The results indicated that PT. Waskita Karya Tbk., PT. Wijaya Karya Tbk., PT. Adhi Karya Tbk., and PT. Pembangunan Perumahan Tbk. are sequentially the company with the highest investment priority. This priority scale can be taken into account by investors when making investments.
Analisis Kompetensi, Tunjangan Kinerja dan Beban Kerja Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening
Authors: Maskuri Maskuri , Suyanto Suyanto
Published: May 2023

The problem raised in this study is that there is still a gap between the competencies required to carry out duties in a position with the competence owned by employees, the number of employees who are still far from the ideal of the organization, the employees who do not do the absenteeism, the performance benefits provided have not been in accordance with the workload carried out by employees and the workload provided is not in accordance with the number of employees. Therefore, the researchers conducted a research with the aim to test the analysis of competencies, performance benefits and workloads owned by each personnel and test the level of employee job satisfaction used as a mediation variable (Intervening). This study used the data collection methods namely observations, questionnaires.
Pengaruh Operating Capacity, Sales Growth dan Firm Size terhadap Financial Distress
Authors: Yohana Yohana , Nyale M. Hendri Yan
Published: May 2023

The purpose of this study was to determine whether operating capacity, sales growth and firm size affect the occurrence of financial distress conditions. The object of the research was the textile sector companies listed on the Indonesia Stock Exchange in 2016 – 2021. The sampling technique used purposive sampling with a sample of 60 secondary data in the form of annual financial reports and other financial data information that was processed based on the criteria for the financial year period in on. Observation of research data was carried out in the period from June to July 2022 on the website www.idx.co.id. The results of research and descriptive statistical tests using the G-Score model show that operating capacity, sales growth and firm size simultaneously have a significant effect on the prediction of financial distress. However, partially from the independent variable test, the results showed that only the sales growth variable had a significant effect on the prediction of financial distress with a Sig value of 0.997 with a probability value below or less than Sig 0.05. While other research variables have no effect on the prediction of financial distress or Sig greater than 0.05.
Pengaruh Terpaan Iklan Instagram terhadap Intensi Pembelian Produk Erigo Melalui Sikap terhadap Iklan dan Sikap terhadap Merek
Authors: Germaine Agnetha Faustina , Kuswarno Engkus , Wibowo Kunto Adi
Published: May 2023

Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia, especially local businesses, to collapse, causing many to go out of business and lay off their employees. This makes business people to continue to look for solutions to be able to rise, such as making a breakthrough selling products online on social media. Businesses usually advertise their products through two features, namely Instagram Feeds and Instagram Stories. Instagram Feeds are a place where users can share and connect with others through images and videos. The purpose of this study is to determine the effect of exposure to Instragram advertising on the purchase intention of Erigo products through attitudes towards advertising and attitudes towards brands. The results in this study are consumer attitudes towards advertising and to brands. Where, both are considered forms and are very useful for marketers so that this relates to attitudes towards advertising and brands as a measuring tool to see how effectively advertisements are displayed which can later be a driver of the emergence of purchase intentions from consumers.
Analisis Pengaruh Store Atmosphere, Persepsi Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan Pada Cafe Basabasi Yogyakarta
Authors: Setiawan Fery Budi , Udayana Ida Bagus Nyoman , Maharani Bernadetta Diansepti
Published: May 2023

This study aims to determine the effect of Store Atmosphere (X1), Price Perception (X2), and Product Quality (X3) on Customer Satisfaction (Y) Cafe Basabasi. This type of research is a quantitative research by taking samples from Cafe Basabasi customers as many as 100 people who have made purchases or visited Cafe Basabasi as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. Data processing using SPSS version 25 application with data quality testing, classical assumption test, multiple regression test, t test and coefficient of determination test. Based on the test results in this study indicate that the variables Store Atmosphere, Price Perception, and Product Quality have a significant effect on customer satisfaction Basabasi cafe.
Penggunaan E-Wallet dengan Pendekatan TAM di Jakarta Barat
Authors: Desiyanti Hellen , Agustiningsih Wulandari
Published: May 2023

This study aims to analyze the interest in using E-wallet using the TAM approach in West Jakarta. Technology Acceptance Model (TAM) is a model to test and predict how technology users behave based on perceived usefulness and convenience. This study uses two independent variables, namely perceived usefulness and perceived convenience. The variables of attitude and interest in using technology are also used as mediating variables and dependent variables. The independent variable in this study. Primary data was collected through the distribution of online questionnaires. The researcher used google form to make a questionnaire. The questionnaire uses a Likert scale: a scale of 5 values, namely strongly disagree (STS) with a value of 1, disagree (ST) with a value of 2, Neutral (N) with a value of 3, agree (S) with a value of 4 and Strongly agree (SS) with a value of 5. The sampling technique used the convenience sampling method and processed SPSS. Criteria Samples are taken from consumers who have used e-wallet. The number of samples obtained reached 162 during April-May 2022. The results showed that the perception of usability and perceived convenience influenced the interest of e-wallet users in West Jakarta. In addition, the attitude variable mediates the perception of usefulness and ease of interest in using technology.
Analisis Motivasi Berwirausaha pada Mahasiswa Universitas Medika Suherman
Authors: B. Rico Septia , Nurhasan Nurhasan
Published: May 2023

This research aims to analyze how much motivation students have towards entrepreneurship and find out what factors are related to and influence motivation towards entrepreneurship among students. The method used in this study is a quantitative analysis method using primary data. The primary data was obtained from data collection by distributing questionnaires with a total sample of 120 students. Data analysis techniques in this study used instrument and classic assumption test, descriptive analysis, factor analysis, and multivariate analysis. The results of the descriptive analysis show that the empirical mean value is greater than the theoretical mean value for each variable (50.60 > 39), so descriptive analysis can interpret that the entrepreneurial motivation of Suherman Medika University students tends to be good. Furthermore, the results of the factor analysis in this study obtained a Kaiser Meyer Olkin Measure of Sampling Adequacy (KMO MSA) value of 0.661 > 0.50 and Bartlett's Test of Sphericity value of 0.000 <0.05, which means that the variables referred to in this study did not correlate with one another in the population. In addition, based on factor analysis found that self-efficacy, attitudes and social support are factors that influence entrepreneurial motivation. Then, the results of the multivariate test show that the significance value for Pillai's trace, Wilk's lambda, Hotelling trace, and Rpy's largest root is less than 0, which means that there is a partial effect on self-efficacy, attitudes, and social support on entrepreneurial motivation. Based on multivariate testing, it shows that the value of the self-efficacy determination coefficient is 0.740, Attitude determination coefficient value of 0.811, and the value of the Social Support determination coefficient is 0.536. Based on the results of this study, it is hoped that later both institutions, student organizations and the campus environment will be able to facilitate student needs better.
Analisa Faktor Eksternal pada Usaha Gadai Swasta dengan Layanan Pick Up
Authors: Aspriyani Lusy , Hamdi Edi
Published: May 2023

Inside strategy competition Becomes role urgent for company in Upgrade superiority competitive. In the analysis strategy factor external needed for maintain and improve mark company in the industry kind. Aim from study in this is for Upgrade superiority competitive Pawnshop in compete on providers service service pawn existing conventional in Jakarta. For achieved his deep strategy aim that, researcher use method Porter,s Five Forces and PEST Analysis consist from factor politics, factor economic, social factors and factors technology. Result of study showing level competition industry Pawn in Jakarta counts enough high. Strategy used in resolve increasing competition strict between existing competitors that is with strengthen level differentiation product and maintain trust consumer with give easy and safe service. With using Porter’s Five Forces analysis strategy is expected Pawnshop capable compete and find out position competition as well as Upgrade superiority competitive for endure in market share.
Analisis Pengembangan Karir, Motivasi dan Kepuasan Kerja Terhadap Kinerja Karyawan di PT Dreams Tour & Travel
Authors: Amavisca Aloysius , Sukarno Gendut
Published: May 2023

This study aims to examine the concept of Career Development, Motivation and Job Satisfaction on Employee Performance at PT Dream Tours & Travel Surabaya. This research is expected to provide input to the company in managing employee performance, especially related to Career Development, Motivation and Job Satisfaction. The object of this research is PT. Dream Tours & Travel Surabaya, with primary and secondary data sources. The population in this study were 55 employees of PT Dream Tours & Travel Surabaya with a saturated sample technique of 55 employees as respondents. The analysis technique used in this research is Partial Least Square (PLS) 4.0 with the testing tools used are Outer Model Test, Inner Model Test and Hypothesis Test. The test results show that there is a significant influence between career development on employee performance, as well as a significant influence between motivation on employee performance, and a significant influence between job satisfaction on employee performance.
Pengaruh Koneksi Politik, Kepemilikan Manajerial dan Pertumbuhan Penjualan terhadap Penghindaran Pajak
Authors: Apriliani Lia , Wulandari Sartika
Published: May 2023

Companies avoid tax in order to minimize the company's tax burden by utilizing loopholes in tax regulations. The purpose of this research is to analyze the effect of political connection, manajerial ownership and sales growth on tax avoidance with 2 control variables, which are firm size and firm age. The population of this research is manufacturing companies listed on the Indonesian Stock Exchange for period 2017-2021. The number of samples used in this study were 140 samples based on the purposive sampling method. The data analysis technique in this study is quantitative analysis by using multiple linier regression method. The results of this study indicate that partially the variable managerial ownership and firm size have a positive affect on tax avoidance in sample companies, while the political connection, sales growth and firm age do not affect on tax avoidance in sample companies.
Pengaruh Brand Image, Brand Trust dan Product Quality terhadap Keputusan Pembelian Produk EcoKing di Kota Batam
Authors: Zesvin Zesvin , Nainggolan Nora Pitri
Published: May 2023

The advancement of digital technology today makes the development of business strategies grow rapidly. So that every company can run its business well, the company continues to strive to develop innovation and creativity to compete in market competition. The purpose of this research is to determine the effect of brand image, brand trust and product quality on purchasing decisions for EcoKing products in Batam City. This study applies a quantitative method by determining a sample of 100 respondents to consumers who are in the city of Batam, specifically the sub-district of Batam, a city that is a user of Ecoking lamp products. Questionnaires are used as a technique in collecting data. With the help of SPSS 26, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, brand image (X1) has an effect of 0.231 or 23.1% on purchasing decisions, brand trust (X2) has an effect of 0.424 or 42.4% on purchasing decisions and product quality (X3) has an effect of 0.231 or 23 .1% on purchasing decisions. Brand image, brand trust and product quality factors influence the decision to purchase EcoKing products in Batam City by 67.4% based on the results of the coefficient of determination test. Based on the results of hypothesis testing, it was found that brand image, brand trust and product quality had a positive and significant effect partially or simultaneously on purchasing decisions for EcoKing products in Batam City.
Pengaruh Personal Selling, Promosi dan Ketersediaan Produk Terhadap Keputusan Pembelian Handphone Advan PT Maju Telekomunikasi Batam
Authors: Jimmy Jimmy , Khoiri M.
Published: May 2023

This study aims to determine and analyze Personal Selling, Promotion, Product Availability simultaneously influence the purchase decision of PT Maju Telekomunikasi Batam. Forward Telecommunications Batam. The phenomenon of purchasing decisions at PT Maju Telekomunikasi Batam, shows that purchasing decisions experience sales going up and down. This study uses three independent variables, namely personal selling variables, promotion variables, and product availability variables. The method of data collection techniques used in this study was distributing questionnaires using a sampling technique, namely purposive sampling, the number of samples used was 169 people. This study uses data analysis techniques, namely validity, reliability, classical assumption test, multiple linear regression analysis, determinant coefficient test, and hypothesis testing. The results of this study indicate that partially the personal selling variable has a positive and significant influence on purchasing decisions, promotion has a positive and significant influence on purchasing decisions, product availability has a positive and significant influence on decisions, and simultaneously personal selling, promotion, and product availability has a positive and significant influence on purchasing decisions. The variables contained in this study had an influence of 56,7% on purchasing decisions. The remaining 43,3% was influenced by other variables outside this study.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Melalui Kompetensi terhadap Kinerja Dosen di Universitas Graha Karya Batang Hari
Authors: Kurniawan Hendra , Yamali Fakhrul Rozi , Adriani Evi
Published: May 2023

The research objective is to determine the influence of leadership style and work environment through competence on lecturer performance. This research uses descriptive verification analysis. Data analysis was carried out using Path analysis and partial hypothesis testing with the help of the IBM SPSS Version 22 program. The results of the Path analysis showed a total effect of 27.27%. The results of the partial t test for leadership style and competency variables H0 are rejected, meaning that they have a significant influence on performance variables. Meanwhile, the work environment variable H1 is rejected, meaning that it does not have a significant effect on performance variables.
Pengaruh Gaya Kepemimpinan Transformasional dan Kompensasi terhadap Prestasi Atlet Tingkat Nasional Dengan Motivasi sebagai Variabel Interverning pada Dinas Pemuda dan Olahraga Provinsi Jambi
Authors: Helen Helen
Published: May 2023

The results of the research variable Transformational leadership style, compensation, motivation and achievement of athletes in the Jambi Province Youth and Sports Service using a sample of 81 respondents. Transformational leadership style (X1), Compensation (X2), motivation (Y) and Athlete achievement (Z) at the Jambi Province Youth and Sports Service, where Transformational leadership style is in the very good category, Compensation is in the good category, Athlete motivation and achievement are in the high category. Compensation has a significant effect on motivation. Therefore, it can be concluded that compensation (X2) partially has a significant effect on motivation (Y). Transformational and Compensational leadership styles together influence motivation. Therefore, it can be concluded that the results of testing Transformational and Compensatory leadership styles simultaneously have a significant influence on motivation. Transformational and Compensational leadership styles together have a significant effect on athlete performance. Therefore, it can be concluded that the test results are significant, which means Transformational and Compensational leadership styles simultaneously have a significant influence on athlete achievement. Motivation has a significant effect on athlete achievement. Therefore, it can be concluded that motivation partially has a significant effect on athlete achievement.
The Effect of Advertising and Product Quality on Consumer Purchase Interest On Scoop & Skoops Products (Case Study of Scoop & Skoops Consumers in Bandung City)
Authors: Sukma Andhi , Ramdhani Donny Rizky
Published: May 2023

Scoop & Skoops was established to be the first Ice Cream Shop in Indonesia that carries the Industrial Café concept. The efforts made by the company in advertising and different product quality are aimed at increasing consumer buying interest. Basically consumer buying is interested in determining or choosing a product. A person's desire to buy something requires a stimulus and stimulation that arises from both external and internal. The type of research used in this research is descriptive research. This research model uses a quantitative approach that is descriptive in nature and tested by IBM SPSS Statistics 26. The results of this study are that simultaneously advertising and product quality have an effect on purchase interest. Partially, advertising and product quality have a positive effect on purchase interest.
Pengaruh Karakteristik Pekerjaan dan Komitmen Organisasi terhadap Motivasi dan Dampaknya terhadap Kinerja Pegawai pada Sekretariat Daerah Kabupaten Tanjung Jabung Timur
Authors: Ahmadi Heri , Hapsara Osrita , Sudirman Sudirman
Published: May 2023

The level of work characteristics of organizational commitment, work environment and motivation for employee performance at the Regional Secretariat of Tanjung Jabung Timur Regency based on data from the analysis The influence of work characteristics directly on the work motivation of employees at the Regional Secretariat of Tanjung Jabung Timur Regency has a positive and significant effect. I This means that the characteristics of the work have the potential to provide a working mechanism so as to create a better work drive.The influence of direct organizational commitment on the work motivation of employees at the Regional Secretariat of Tanjung Jabung Timur Regency has a positive and significant effect. This means that organizational commitment can provide a passion for work, therefore with a better organizational commitment, employees will be more encouraged to work The influence of direct organizational commitment on employee performance at the Regional Secretariat of Tanjung Jabung Timur Regency has a positive and significant effect. This means that organizational commitment that is conducive, adequate, and supports better task execution can improve the performance of employees. The results of simultaneous testing, it was proven that from the three independent variables tested for their effect on performance, it turned out that motivation had a more dominant influence on employee performance at the Regional Secretariat of Tanjung Jabung Timur Regency. It gives meaning that, the existence of responsibility, having targets, having goals, feedback, feelings of pleasure, competition, achievements, needs, rewards, incentives, and relationships between each other can improve the performance of employees at the Regional Secretariat of Tanjung Jabung Timur Regency in carrying out daily work activities
Pengaruh Pertumbuhan Aset, Profitabilitas dan Likuiditas Terhadap Struktur Modal pada Perusahaan Manufaktur Sub Sektor Makanan & Minuman yang Terdaftar Di Bursa Efek Indonesia Periode (2016-2020)
Authors: Astuti Ratna Dwi , Wiyono Gendro , Rinofah Risal
Published: May 2023

The purpose of this study was to analyze the effect of asset growth, profitability and liquidity on the capital structure of manufacturing companies listed on the IDX. This type of research is quantitative research. The population in this study is the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange. Samples were taken from 17 companies in 2016-2020. The sampling technique used purposive sampling method. The data is obtained and downloaded through the website www.idx.co.id and the company's website. Data analysis used descriptive analysis, classical assumption test, regression analysis, hypothesis testing and coefficient of determination test. The results of this study indicate that Asset Growth (AG) has no effect on capital structure (DER), Profitability (ROE) has an effect on capital structure, Liquidity (CR) has an effect on capital structure (DER), AG, ROE, and CR simultaneously have a significant effect against DERs.
Strategi Pemasaran: Implementasi Promosi Word of Mouth Terhadap Minat Nasabah Memilih Produk Bank
Authors: Jan Radlyah Hasan , Niu Fitria Ayu Lestari , Mokoginta Putri Oktavia
Published: May 2023

The existence of competition in the banking industry in marketing products and forming customer interest in choosing banking products is a major challenge. The various marketing strategies that are common and often implemented by banks include promotional media such as pamphlets, brochures, advertisements, mass media, social media, and so on. Other promotional media are considered very effective, namely, communication media commonly called Word of Mouth (WoM) communication. The Prisma Dana Bank Kotamobagu Branch seems to lack promotion of its products. However, many people are interested in using credit loans and saving products of Prisma Dana Bank Kotamobagu Branch, so this study aims to describe the implementation of the Word of Mouth promotion strategy towards customer interest in customer interest in choosing products Prisma Dana Bank Kotamobagu Branch by using descriptive qualitative methods. Data was collected through the stages of direct observation in the field, direct interviews with informants consisting of leaders, employees, and customers, and documentation in the relevant literature, documents, and results of previous studies. The data that has been collected is then analyzed through the stages of data reduction, data display, and conclusion. The results show that the thing that forms Word of Mouth among customers is the satisfaction obtained from the services and benefits from the products provided by Prisma Dana Bank Kotamobagu Branch to its customers in the form of recommendations and testimonials from the customer’s experiences to friends, relatives, and family. In other words, the higher the level of customer satisfaction, the more the Word of Mouth promotion is formed and runs among the public. Service quality and product benefits can build interest and directly promote Word of Mouth promotional communication between customers through customer satisfaction.
POLA KOMUNIKASI ORGANISASI PT. EASTERN PEARL FLOUR MILLS DALAM MEMPERTAHANKAN LOYALITAS KARYAWAN
Authors: Fitri Amaliah Indah , Majid Abd , Zelfia Zelfia
Published: May 2023

Tujuan dari penelitian ini adalah untuk mengetahui pola komunikasi organisasi PT. Eastern Pearl Flour Mills dalam mempertahankan loyalitas karyawan dan untuk mengetahui faktor-faktor yang mempengaruhi pola komunikasi organisasi di PT. Eastern Pearl Flour Mills. Metode penelitian yang digunakan adalah metode kualitatif deskriptif sedangkan teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Teknik sampling yang digunakan dalam penelitian ini menggunakan teknik sampling purposif (purposive sampling), teknik ini mencakup orang-orang yang diseleksi atas dasar kriteria-kriteria tertentu yang dibuat peneliti berdasarkan tujuan penelitian. Dalam penelitian ini, informan yang dipilih adalah mereka yang berhubungan dengan objek penelitian atau yang berkompeten untuk memberikan informasi, yaitu karyawan PT. Eastern Pearl Flour Mills. Hasil penelitian ini menunjukkan bahwa pola komunikasi yang digunakan di PT. Eastern Pearl Flour Mills adalah komunikasi vertikal, komunikasi horizontal dan komunikasi diagonal. Namun yang paling banyak digunakan adalah komunikasi vertikal. Faktor yang mempengaruhi pola komunikasi organisasi di PT. Eastern Pearl Flour Mills adalah suasana kerja yang kondusif