DESAIN IKLAN DENGAN NEED FOR COGNITION
Authors: Mangestuti Retno 
Published: April 2019

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</xml><![endif]--><!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi;} --> <!--[endif]--><span style="font-size: 11pt; font-family: &quot;Garamond&quot;,&quot;serif&quot;;">Stressing only on creative strategy<span> </span>(theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers. NFC is individual need for think and understand information carefully and clearly.</span> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 11pt; font-family: &quot;Garamond&quot;,&quot;serif&quot;;">Understanding NFC of consumers properly will make the design of an advertisement appropriate its aim, means that an advertisement get to the point of delivering information of product and influence the attitude of consumers to the product.</span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span style="font-size: 11pt; font-family: &quot;Garamond&quot;,&quot;serif&quot;;">Keywords: </span></strong><span style="font-size: 11pt; font-family: &quot;Garamond&quot;,&quot;serif&quot;;">advertisement, need for cognition (NFC), and consumers.</span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt; font-family: &quot;GoudyOlSt BT&quot;,&quot;serif&quot;;"> </span></p>