bluuebunny/crossref_metadata_2025 huggingface dataset:
IMPLEMENTASI MARKETING MIX DALAM UPAYA KEMAJUAN USAHA BUTIK MUSLIMAH DI KOTA LANGSA
Authors: Febi Febi , Rizal Syamsul , Astina Chahayu , Fajri Nurul
Published: April 2022

Aceh,  as  the  province  that  became  the  pioneer  of  the  implementation  of  Islamic  Sharia  in Indonesia. The need for Muslim dress or muslimah is an absolutely necessary thing. The need for  Muslim  clothing  for  the  community  encourages  entrepreneurs  to  sell  their  best  products are  no  exception  with  boutique  entrepreneurs,  especially  in  the  city  directly.  Universally, goods sold in boutiques are very rare or even never found in ordinary stores. All that can not be separated because the boutique has a philosophy on the clothing items are exclusive, elite, fashionable and sophisticated fashion and complete with accessories. As  for the problems  in this  study  are  (1)  how  the  business  boutique  Muslim  Langsa  City.  (2)  how  is  the implementation  of  marketing  mix  in  the  effort  of  progress  of  Muslim  clothing  boutique  in Langsa City ?. Based on these problems, this study aims to determine the implementation of marketing  mix  in  the  effort  of  Muslim  clothing  business  boutique  in  Langsa  City.  The research method that the writer use in this research are: qualitative descriptive ie presentation of  research  result  through  description  of  observation  result,  interview  and  documentation  to see  the  implementation  of  marketing  mix  in  effort  of  progress  of  boutique  clothing  fashion Muslim  in  Langsa  City.  Based  on  the  results  of  research  that:  Muslim  Boutique  in  Langsa City specialize marketing its products in some market segment especially for society which is Moslem, which 70% target is teenagers, the rest is public. In the implementation of marketing mix in the effort of progress of Muslim fashion boutique in Langsa City apply four elements, that is: products at Muslim  Boutique  in Langsa  City  focus on quality according to customer requirement that  put  forward  kesyar'iannya.  The  pricing  strategy  determined  by  the  Muslim Boutique  in  Langsa  City  is  adjusted  to  total  raw  materials,  production  materials,  all manufacturing  costs  are  totaled  and  profitability  of  each  product  is  taken  at  40%.  In  the distribution  strategy  set  the  business  near  the  city  center,  universities,  companies,  and government  buildings  city  of  Langsa  City  is  not  far  from  the  crowd.  Boutique  Muslimah  in Langsa  City  in  the  selection  of  promotion  strategies  Muslim  Boutique  in  Langsa  City  has made  various  promotions  including,  personal  selling,  advertising,  sale  promotion  and publicity.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT MENABUNG DI BANK ACEH (STUDI KASUS MASYARAKAT KABUPATEN GAYO LUES)
Authors: Fatimah  , Ikhwan Muhammad , Kamal Safwan
Published: April 2022

The main problem in this research is how the influence of knowledge, promotion, and location factors on the community's interest in saving at Bank Aceh. The purpose of this study is to determine how these factors have a partial and simultaneous influence on people's interest in saving at Bank Aceh. The data obtained came from respondents, namely Blangkejeren and Pining sub-districts, Gayo Lues district, the technique used was purposive sampling of 100 people, the research method was a quantitative method by surveying and distributing questionnaires as data collection techniques. The analytical tool used is the classical assumption method using multiple linear regression analysis, t test or partial test, F test or simultaneous test and coefficient of determination. The results of this study indicate that based on the F test the knowledge, promotion and location factors have a positive and significant effect on people's interest in saving at Bank Aceh. And based on the t-test, knowledge, promotion and location factors have a significant positive effect on people's interest in saving, this is because the Sharia Bank is in an easily accessible location and makes it easy for the public to make transactions at Bank Aceh, good promotions conducted by Bank Aceh can attract interest people save at Bank Aceh as well as public knowledge that makes the community's interest to save more at Bank Aceh.
DETERMINAN PROFITABILITAS BANK NEGARA INDONESIA SYARIAH TBK
Authors: Rahmadani Melda , Ridho Kismawadi Early , FW Pospos Ade Fadillah
Published: April 2022

Penelitian ini dilakukan untuk menguji pengaruh pembiayaan mudharabah, musyarakah dan ijarah terhadap profitabilitas. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria bank umum syariah yang menyajikan dan mempublikasikan laporan keuangan triwulan periode Maret 2015-Desember 2019, dan sampel yang terpilih yaitu Bank BNI Syariah Indonesia. Data diperoleh dari website resmi OJK dan BNI Syariah. Metode yang digunakan adalah analisis regresi berganda dan uji hipotesis menggunakan t-statistik untuk menguji koefisien bersama-sama dengan level of significance 5%. Selain itu juga dilakukan uji asumsi klasik yang meliputi uji normalitas, uji multikolinearitas, uji heterokedastisitas dan uji autokorelasi. Selama periode pengamatan, hasil penelitian menunjukkan bahwa data penelitian berdistribusi normal dan tidak ditemukan variabel yang menyimpang dari asumsi klasik, yang berarti bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi berganda. Dari hasil penelitian ini menunjukkan bahwa hasil uji t (parsial) variabel pembiayaan mudharabah berpengaruh positif dan signifikan terhadap profitabilitas dengan nilai sig. sebesar 0,013 dan nilai t hitung 2,789. Variabel pembiayaan musyarakah berpengaruh positif dan signifikan terhadap profitabilitas dengan nilai sig. sebesar 0,000 dan nilai t hitung 6,760. Variabel ijarah berpengaruh positif dan signifikan terhadap profitabilitas dengan nilai sig. sebesar 0,033 dan nilai t hitung 2,341. Variabel Pembiayaan Mudharabah, Pembiayaan Musyarakah dan Ijarah secara bersama-sama berpengaruh positif dan signifikan terhadap profitabilitas pada BNI Syariah di Indonesia (dengan nilai sig. sebesar 0,000 dan nilai F hitung 22,911. Sedangkan nilai Adjusted R Square sebesar 0,776 yang berarti variabel independen dalam model ini mampu menjelaskan 77,6% terhadap profitabilitas (ROA). Sedangkan sisanya 22,4% di pengaruhi faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH LATAR BELAKANG PENDIDIKAN DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. BPRS ADECO KOTA LANGSA
Authors: Dela Sari  , Amiruddin Yahya  , Chahayu Astina
Published: April 2022

Penelitian ini bertujuan untuk mengetahui pengaruh latar belakang pendidikan dan kepemimpinan terhadap kinerja karyawan pada PT. BPRS Adeco Kota Langsa. Jenis penelitian adalah penelitian kuantitatif dengan pengumpulan data melalui kuisioner yang berupa pernyataan tertulis yang diberikan kepada responden. Data yang diperoleh dalam penelitian ini berdasarkan jawaban dari responden terhadap kuisioner yang telah dibagikan kepada 30 responden yang diambil dengan teknik non probablity sampling. Analisis data menggunakan uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji f dan uji koefisien determinasi dengan bantuan SPSS 22. Hasil penelitian menunjukkan bahwa secara parsial variabel latar belakang pendidikan tidak berpengaruh signifikan terhadap kinerja karyawan (nilai sig. sebesar 0,055) dan variabel kepemimpinan berpengaruh signifikan terhadap kinerja karyawan (nilai sig. sebesar 0,035). Dan secara simultan variabel latar belakang pendidikan dan kepemimpinan berpengaruh terhadap kinerja karyawan pada PT. BPRS Adeco Kota Langsa dengan nilai signifikansi sebesar 0,000.
Pengaruh Konsumen Keterlibatan Tinggi dan Konsumen Keterlibatan Rendah Pada Niat Pembelian Ulang dan Word of Mouth Communication
Authors: Chalil Rifyal Dahlawy , Sari Juli Dwina Puspita
Published: April 2022

Tujuan penelitian ini untuk menguji secara empiris pengaruh konsumen keterlibatan tinggi dan rendah pada niat pembelian ulang dan word of mouth communication. Penelitian ini menggunakan metode analisis kuantitatif. Hasil penelitian Berdasarkan hasil uji secara parsial (uji t) terkait dengan pengaruh konsumen keterlibatan tinggi pada niat pembelian ulang dan word of mouth communication menunjukkan hanya positif signifikan dipengaruhi oleh variabel pleasure bahwa variabel interest (X1) memiliki hubungan positif dan signifikan pada niat melakukan pembelian ulang dan word of mouth communication (Sig = 0.002 dan 0.075 < 0.10), dan variabel pleasure (X2) hanya berhubungan positif dan signifikan pada word of mouth communication (Sig = 0.008 < 0.10) dan tidak berhubungan pada niat melakukan pembelian ulang (Sig = 0.608 > 0.10). Sedangkan niat melakukan pembelian ulang dan word of mouth communication pada konsumen dengan tingkat keterlibatan rendah hanya positif dan signifikan dipengaruhi oleh variabel interest (Sig = 0.002 dan 0.075 < 0.10) dan secara parsial dipengaruhi oleh variabel pleasure (Sig = 0.008 < 0.10).
Pengaruh Modal Usaha, Kualitas Sumber Daya Manusia, dan Strategi Pemasaran Terhadap Pengembangan UMKM di Kecamatan Kota Kualasimpang Kabupaten Aceh Tamiang
Authors: Siti Fatimah  , M. Yahya  , Khairatun Hisan
Published: April 2022

Banyaknya faktor yang mempengaruhi pengembangan usaha mendorong peneliti untuk mengetahui bagaimana pengaruh modal usaha, kualitas sumber daya manusia, dan strategi pemasaran baik secara parsial maupun secara simultan terhadap pengembangan UMKM di Kecamatan Kota Kuala Simpang Kabupaten Aceh Tamiang. Penelitian ini termasuk jenis penelitian deskriptif kuantitatif dan dikumpulkan data melalui kuesioner. Populasi dalam penelitian ini adalah seluruh UMKM yang ada di Kecamatan Kota Kuala Simpang sebanyak 773 UMKM yang kemudian sebagian dari populasi dijadikan sebagai sampel sebanyak 50 UMKM. Alat analisis data yang digunakan adalah metode asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: (1) Modal usaha berpengaruh signifikan terhadap pengembangan UMKM di Kecamatan Kota Kuala Simpang Kabupaten Aceh Tamiang ditunjukkan dengan nilai koefisien modal usaha (X1) bertanda positif (0.182) dan p-value kurang dari tingkat signifikansi (0.017 < 0.05) dan thitung (2.467) > ttabel (2.011). (2) Kualitas sumber daya manusia berpengaruh signifikan terhadap pengembangan UMKM di Kecamatan Kota Kuala Simpang Kabupaten Aceh Tamiang ditunjukkan dengan nilai koefisien kualitas sumber daya manusia (X2) bertanda positif (0.291) dan p- value kurang dari tingkat signifikansi (0.006 < 0.05) dan thitung (2.891) > ttabel (2.011). (3) strategi pemasaran berpengaruh signifikan terhadap pengembangan UMKM di Kecamatan Kota Kuala Simpang Kabupaten Aceh Tamiang ditunjukkan dengan nilai koefisien strategi pemasaran (X3) bertanda positif (0.159) dan p-value kurang dari tingkat signifikansi (0.002 < 0.05) dan thitung (3.258) > ttabel (2.011). (4) Modal usaha, kualitas sumber daya manusia, dan strategi pemasaran berpengaruh signifikan terhadap pengembangan UMKM di Kecamatan Kota Kuala Simpang Kabupaten Aceh Tamiang ditunjukkan dengan nilai p-value kurang dari tingkat signifikansi (0.000 < 0.05) dan fhitung (52.401) > ftabel (2.81). serta nilai koefisien determinasi (R2) sebesar 0.759 atau 75.9%. Nilai tersebut menunjukkan bahwa 75.9% pengembangan usaha dipengaruhi oleh modal usaha, kualitas sumber daya manusia, dan strategi pemasaran, sedangkan sisanya 24.1% dipengaruhi oleh variabel bebas yang tidak diteliti.
Analisis Tingkat Elastisitas Permintaan dan Penawaran Ayam Potong Di Pasar Kota Langsa
Authors: Aroy Maulana  , Fahriansah  , Nanda Safarida
Published: April 2022

Salah satu peranan peternakan adalah menyediakan kebutuhan pokok untuk dikonsumsi penduduk salah satunya adalah ayam potong. Adapun tujuan dalam penelitian ini adalah pertama: Untuk mengetahui faktor-faktor yang mempengaruhi harga ayam potong di pasar Kota Langsa, kedua: Untuk mengetahui elastisitas permintaan dan penawaran ayam potong di pasar Kota Langsa. Penelitian ini merupakan penelitian kualitatif dan sifat penelitian ini field research. Adapun teknik pengumpulan data dalam penelitian ini adalah observasi, dokumentasi dan wawancara. Adapun wawancara dilakukan terhadap 3 orang pedagang ayam potong di Kota Langsa dan 5 orang dari pembeli ayam potong di Kota Langsa. Hasil penelitian ini disimpulkan bahwa faktor-faktor yang mempengaruhi permintaan dan penawaran daging ayam potong di Kota Langsa adalah Adapun faktor-faktor yang mempengaruhi permintaan dan penawaran daging ayam potong di Kota Langsa adalah permintaan konsumen terhadap ayam potong pada saat hari keagamaan (idul fitri) lebih tinggi dibandingkan pada hari biasa, karena faktor harga tidak mempengaruhi jumlah permintaan ayam potong di pasar Kota Langsa. Adapun elastisitas permintaan dan penawaran ayam potong di pasar Kota Langsa termasuk ke dalam elastis karena harga ayam ras pedaging pada saat hari keagamaan (idul fitri) lebih tinggi dibandingkan pada hari biasa.
The Use of Media in English Teaching and Learning Vocabulaty at SMP Negeri 1 Luwuk
Authors: Sabata Yusniati N. , Kantala Mey Angriani
Published: April 2022

This research aims to identify and described the application of media used by teachers at SMP Negeri 1 Luwuk in teaching. The type of this research was descriptive qualitative. This research used two instruments to obtain data, namely observation and interviews. The subjects of this research were teachers at SMP Negeri 1 Luwuk. Based on the results, the researcher found the type of media used by teachers in teaching, namely: computer or Laptop, internet, modules, pictures, power points, audio, Zoom and WhatsApp. The description of the application of the Teaching media is: based on the result of observations and interviews, the researcher draws the conclusion that the application of all media used by teachers for online learning is continuous and interconnected between one media and another so that the online learning process runs smoothly.
IMPROVING STUDENTS’ READING COMPREHENSION THROUGH STORY GRAMMAR STRATEGY AT SMP NEGERI 08 SATAP DODA BUNTA
Authors: Arrasul Abdul Rabbi , Lang Yorib
Published: April 2022

The objective this research is to improve students’ reading comprehension through story grammar strategy at SMP Negeri 08 Satap Doda Bunta. This research used a pre-experimental research design with one group pretest and posttest design. The population of this research was the students of VIII grade of SMP Negeri 8 Satap Doda Bunta consisted of twenty-eight students. The sample of this research was all the population of the research. In collecting data, the researcher used test. The test consisted of pretest and posttest. Data were analyzed statistically. After being analyzed, it was found that the result of the t-counted was 9,245. With 27 degree of freedom, and a the significance level of 0,05, the t-table was 1,703.Therefore, the result of t-counted is greater than t-table. It is clear that the research hypothesis is accepted. In other words, story grammar strategy can effectively improve the reading comprehension of VIII grade students at SMP Negeri 8 Satap Doda Bunta.
AN ANALYSIS OF STUDENTS’ DIFFICULTIES IN UNDERSTANDING DESCRIPTIVE TEXT AT THE STUDENTS OF MTS N 1 BANGGAI
Authors: Rullu ST Marhana , Nurvita Nurvita
Published: April 2022

The purpose of this study was to identify the difficulties of understanding descriptive text faced by the students of class IX MTS N 1 Banggai, and to identify the factors that influence students' difficulties in understanding reading descriptive texts. The subjects of this study were students of class IX MTS N 1 Banggai. This type of research is descriptive qualitative. This study used two instruments to obtain data, namely interviews and the students’ result. The researchers classify and reduce data. The researcher found that some students still did not understand the descriptive text which was determined by the main idea. The researcher found that some students did not understand the descriptive text, whose main idea was determined first. And, students who had difficulty understanding the vocabulary of the text. Then, there are students who have difficulty in understanding making conclusions from the text using and the last difficulties are to find detail information in descriptive text. The factors that cause students to have difficulty in understanding English reading texts are difficulties in understanding long sentences to read. text, inadequate instruction given by the teacher, difficulty in understanding vocabulary.
Fuga e retorno de Adrián Solovio: sobre a educación sentimental dun intelectual galeguista
Authors: Villares Ramón , F. Freixanes Víctor
Published: April 2022

Discurso lido no acto da súa recepción polo ilustrísimo señor don Ramón Villares Paz e resposta do excelentísimo señor don Víctor F. Freixanes.
Francisca Herrera Garrido. Vida e obra: escolma de textos
Authors: Herrera Garrido Francisca
Published: April 2022

Integrada nunha tradición literaria fortemente dominada pola lírica, á cal, por outra parte parecían inclinala tanto a súa condición feminina como a devoción rosaliana, a escritora coruñesa tivo a coraxe de probar as súas forzas nun xénero de escasa tradición na literatura galega, para medirse no cal, ademais, non abundaban os modelos que puideran guiala tanto no plano das estruturas formais como no puramente lingüístico. Pero ademais deste esforzo, que por si só xustificaría a elección da escritora para ocupar unha cadeira na Real Academia Galega, a obra narrativa de Francisca Herrera non desmerece de canto no mesmo campo se publicara ata entón. Con todas as reservas que nos poida inspirar o folletín romántico, do que Néveda é claramente debedora, hai non obstante nas páxinas desta novela elementos construtivos que supoñen un avance considerable respecto de cantas a precederon. Pódese dicir que a novelista coñece a linguaxe como subxénero elixido e que dentro dese marco procede con corrección. Tal elegancia expresiva é nova nas letras galegas.
THE ROLE OF PROFITABILITY IN THE FINANCIAL ACTIVITY OF AN ECONOMIC ENTITY
Authors:   Lankaran State University, Rasulova Samra
Published: April 2022

The main purpose of this article is to properly manage the financial activities of business entities. The main goal is to ensure sustainable development and growth by examining the role of profitability in financial performance. The profitability assessment is carried out to measure the efficiency of an enterprise and the profitability of its products. With this in mind, consider the rules for calculating the profitability of each management body working to make a profit. The assessment of profitability is the most important issue explored in this article. Given that every firm or enterprise is created to make a profit, the profitability of that company should be strictly controlled by the company's owners, investors, and the government. Protecting the profitability of the company is to ensure high returns to shareholders. The government has two primary interests in a company's high profitability: 1. Maintaining healthy competition in the country while keeping the purpose of the company intact 2. High taxes Conducting a correct financial analysis is an important indicator for the study of this issue. For this purpose, such financial ratios as liquidity ratio, portfolio management ratio, debt management ratio, profitability ratio, and market value ratio were studied in detail. The summary of the researched issues is as follows: 1. Liquidity ratio indicates the firm's ability to repay overdue debts during the year. 2. The portfolio management ratio shows how a firm uses its total assets. 3. The debt management ratio refers to a firm's ability to repay its long-term debt and how it finances its total assets. 4. The profitability ratio shows how profitable the firm is in managing and using total assets. 5. The market value ratio expresses the value of firms listed on the stock exchange and forms investors' opinions about the firm and its future. If these components are presented more broadly with a Trend (T test), a more detailed profitability analysis emerges. As a result of the above, proper financial analysis and profitability management will lead to the healthy development and growth of both the economic entity and the state.
THEORETICAL ASPECTS OF THE CHOICE OF E-COMMERCE TECHNOLOGIES
Authors:   Institution of higher education “Lviv University of Business and Law”, Faldyna Vladymyr , Rusyn-Hrynyk Roman ,   Lviv Polytechnic National University, Yavorskyi Severyn ,   Lviv Polytechnic National University
Published: April 2022

The rapid growth of digitalization processes in all sectors of the domestic economy dictates the conditions for the constant growth of informatization of society, which leads to the deepening of globalization processes. The development of communications between enterprises takes place through e-commerce technologies, so managers and top managers should consider this factor as a necessity in increasing the level of competitiveness. Today, worldwide, there is a rapid increase in the number of trade transactions concluded via the Internet, as well as sales, so businesses that do not use e-commerce technology are becoming less competitive, losing previously gained market position. The main consumers are the younger generation, which actively uses modern gadgets. In Ukraine, the use of e-commerce technologies is a phenomenon that is gaining momentum, and the issue of choosing e-commerce technologies is particularly acute. Studies of the scientific literature have shown that the analysis of theoretical aspects of the terminology that characterizes e-commerce, as well as the legal aspects that form the rules of e-business written a lot of scientific papers. However, in our opinion, the question of the choice of e-commerce technologies remains little studied. The introduction of e-commerce technologies allows the company to gain new competitive advantages, become a leader in the use of information technology, take an active position in the implementation of new business ideas and projects, but e-commerce is so unpredictable, and its analysis should be permanent and monitoring systems E-commerce requires innovation and regular improvement. To improve the business environment using e-commerce technologies, it is necessary to improve the regulatory framework concerning the interaction of enterprises with each other, with consumers and government agencies. E-commerce technologies such as B2B, B2C and C2C are widespread in Ukraine. However, a significant percentage of trades are conducted by buyers through foreign rather than domestic sites. This is due to the difference in prices set by manufacturers. Thus, modern business without the effective use of the Internet has no future.
MANAGEMENT OF REGIONAL COMPETITIVENESS ON THE BASIS OF SMART SPECIALIZATION
Authors:   Ivano-Frankivsk National Technical University of Oil and Gas, Polyanska Alla , Mykhailyshyn Khrystyna ,   Ivano-Frankivsk National Technical University of Oil and Gas
Published: April 2022

The article examines the concept of "competitiveness of the region" and "smart specialization". The relevance of the study of smart specialization in the context of ensuring the competitive development of regions is substantiated. The analysis of publications on the chosen subject is made. Features of the concept of "smart specialization" of the region are considered. The preconditions of smart specialization are generalized. The regional strategies of development of the Ukrainian regions are investigated, the strategies corresponding to the concept of "smart specialization" are singled out. The innovative activity of Ivano-Frankivsk region in comparison with the neighboring regions (Lviv and Ternopil) is analyzed as a priority strategic direction of the concept of smart specialization. The development strategy of Ivano-Frankivsk region for compliance with the main criteria of smart specialization is analyzed. The competitive advantages of the region, which are formed on the basis of smart specialization, are studied.
REGULATION OF THE MAIN FUNCTIONS OF REMUNERATION: PROBLEMS AND METHODOLOGY TO IMPROVE SOCIO-ECONOMIC POLICY
Authors:   National Academy of Sciences of Ukraine, Bogush Larysa
Published: April 2022

The article examines the problems of formation and implementation of socio-economic policy aimed at regulating the remuneration’ main functions in Ukraine, substantiates the methodology of its improvement. Measures to regulate remuneration under the national strategy for economic diversification and productive employment include: legislative balancing of basic standards and guarantees of living environment and wages; coordination of their quantitative and qualitative parameters in the current methods of social protection; optimization of approaches to the distribution and redistribution of added value and consumption funds of business entities; balancing, increasing the efficiency of the state strategy of the national economy’ innovative modernization according to urgent investment and infrastructure priorities. Remuneration as an economic category has an extremely significant impact on the results, achievements, prospects of the areas’ set of socio-economic policy and development, assessment of their justification quality, as well as implementation, monitoring, adjustment of priorities. This connection, which is determined by the role of human potential and social capital as a whole in the functioning of neo- and post-industrial economies, is growing stronger due to the global spread of relevant technological modes. Numerous problems of achieving and balancing the sustainable socio-economic development Ukraine, unsatisfactory economic diversification, modernization, efficiency at the level of the country, its regions and individual enterprises, relatively low level of living standards, quality of reproduction and motivations of the significant part of workforce to productive labor in the national economy require radical improvement of parameters and mechanisms for regulating both the processes and amounts of remuneration, as well as its inverse positive impact on the quality of Ukrainian socio-economic policy and development in general. The wages’ purchasing power is derived from the quantitative and qualitative parameters of physiologically sufficient and socially acceptable living norms and standards, embodied in the consumer basket and the subsistence minimum for able-bodied, minimum and average monthly wages.
THE IMPACT OF THE COVID-19 PANDEMIC ON THE ECONOMY OF UKRAINE
Authors:   National Aviation University, Kasianova Nataliia , Panasiuk Iryna ,   National Aviation University
Published: April 2022

The world economy continues to recover from the Covid-19 pandemic, with rapid growth expected in most countries. In this regard, the purpose of this article is to analyze changes in the economy of Ukraine and assess the impact of the pandemic on national trends. Many scientists have studied the development of macro- and microeconomic systems in times of crisis, but the impact of global crises, including the COVID-19 pandemic, remains unexplored, which is what our novelty is all about. To assess the impact of the pandemic on the economy of Ukraine, the dynamics of GDP was analyzed as a result of productive activities of people in the field of tangible and intangible production of the balance of payments, which still remains negative, the consolidated budget of Ukraine and economic efficiency of certain sectors. The current state of Ukraine’s economy should be understood as a growing crisis, which is characterized by the imposition of various types of crises, both regular and occasional. In addition to the military clashes in eastern Ukraine, political instability, inflation, a number of debts to international organizations, the situation with the health care system and even greater mortality has become more complicated. The COVID-19 pandemic has exacerbated the current state of the economy. The peculiarity of the crisis is that it has not only had a multifaceted impact at the level of sectors of the economy, when some of them have gained some benefits (IT sector, health care, food sector), but also among the affected sectors. The crisis has led to significant long-term changes, especially in the structure and formats of consumption. Accordingly, companies that were able to quickly adapt to new realities gained an advantage over competitors and were able to expand their markets. The analysis shows that the pandemic cannot be considered only from the standpoint of negative impact on the economy of Ukraine. The crisis is a new opportunity for Ukraine, the realization of which is possible through state regulation of economic activity, protection of Ukrainian goods and services from import alternatives, development of international cooperation and trade, attracting investors and introducing innovations in all possible sectors of the economy; job creation in order to provide the country’s population with jobs.
ORGANIZATIONAL ASPECTS AND PROBLEMS OF FINANCIAL RESULTS ACCOUNTING OF ENTERPRISES
Authors:   Sumy National Agrarian University, Oriekhova Alvina , Tolstosheeva Victoria ,   Sumy National Agrarian University
Published: April 2022

The article is devoted to the study of organizational aspects and problems of accounting for financial performance of enterprises. Reliable calculation of the financial result of the enterprise – the key purpose of financial accounting. All accounting standards, both national and international, are aimed at determining the amount of profit. Recently, the role of the financial performance indicator of economic entities has changed. With the transition to a market economy qualitatively changes the terminological structure of this type of accounting group as profit. In this regard, there is a need to provide reliable information on the financial performance of economic entities. The essence of the financial result is one of the most important indicators of the enterprise. Approaches to the interpretation of the concept of “financial results” as an important aspect in the formation of the concept of systematization of financial results of the enterprise are studied. It is determined that understanding the essence of this category and making effective management decisions to further achieve high financial results – the main guarantee of increasing the efficiency of business organizations. Currently, the ambiguity of definitions and calculations of the financial result indicator creates difficulties in its understanding and analysis for users interested in reporting. The problematic issues of the organization of accounting of financial results are outlined. Existing problems of accounting for financial results need to be addressed immediately, as well as the development of various mechanisms that will facilitate the adaptation of enterprises to market changes, international standards and the needs of external and internal users to obtain real information about business results. Ways to improve the accounting of financial results are identified, which will provide information to internal users for their management decisions on the use of the obtained financial results for the reporting period. Based on the analysis of problematic issues of accounting for the object of accounting research, the priority tasks necessary for further improvement of accounting for financial performance of enterprises.
MODERN INFORMATION TECHNOLOGIES IN THE MANAGEMENT OF LOGISTICS PROCESSES
Authors:   Odessa Polytechnic State University, Andrienko Valentyna , Savenko Vladyslav ,   Odessa Polytechnic State University
Published: April 2022

The work is devoted to the urgent problem of introducing new information technologies to increase the competitiveness of a logistics company. On the example of the Odessa branch of the well-known German transport company Hellmann, a model of the company’s business process was built to analyze the existing information flows. To facilitate the analysis, it was decomposed into four parts. The article provides a detailed diagram of the key process. Based on the analysis of the diagram, shortcomings are identified (a huge amount of time is spent on manual operations) and the need to use cloud technology to improve it is shown. A model of an information system based on the Amazon Web Services (AWS) platform using Google disk storage is presented. Amazon provides infrastructure services (virtual servers, storage) and platform-level services (cloud databases, cloud software, cloudless server computing, and development tools). Chatbots on Google Drive provide communication with customers and employees. The model containing cloud services provides the consumer with access to the use of information technology platforms: operating systems, database management systems, middleware, development and testing tools hosted by a cloud provider. In this model, the entire information technology infrastructure, including computer networks, servers, storage systems, is entirely controlled by the provider, while the provider determines the set of platform types available to consumers and the set of controlled platform parameters. The consumer is given the opportunity to use platforms, create their virtual copies, install, develop, test, operate application software on them, while dynamically changing the amount of consumed computing resources. Convenience and versatility of access is ensured by the wide availability of services and support for various classes of terminal devices (personal computers, mobile phones, Internet tablets). This solution significantly simplifies the business process, eliminates disadvantages and gains additional business benefits that will increase the competitiveness of Hellmann.
KEY ASPECTS OF TRADE ENTERPRISE COMPETITIVENESS MANAGEMENT
Authors:   Lviv Polytechnic National University, Danko Tetyana , Yavorska Nadiya ,   Lviv Polytechnic National University, Tupis Mariia ,   Lviv Polytechnic National University
Published: April 2022

Intensive development of economic processes in the external and internal environments of business requires businesses to find new methods and forms of management. Improving the competitiveness of the enterprise is the most important and most difficult task facing managers and top managers. Uncertainty and variability of the market environment contributes to the search for effective management methods and constant monitoring of the level of competitiveness. Effective management of the competitiveness of a commercial enterprise contributes to the formation of competitive advantages in the business environment. There is a need to study aspects of managing the competitiveness of a commercial enterprise. Because the strategic goals of a trading company depend on the correctness of the chosen decisions that affect the formation of competitiveness management. In the conditions of crisis phenomena of market conditions, when there is a transformation and transformation of the internal and external environment of trade enterprises, the task is to survive in the market. That is why the formation of the process of managing the competitiveness of a commercial enterprise is important. In market conditions, an important element of the stability of a commercial enterprise is its competitiveness. Competitiveness as an economic phenomenon and a leading factor that determines the properties of the market environment is studied in the scientific works of foreign and domestic scientists. This concept means a certain set of measures aimed at the systematic improvement of financial and economic activities of the enterprise, namely: product quality or service provision; expansion of sales channels; search for new potential customers, warranty service. The main task for a trading company is to improve the management of competitiveness. It is the development of a clear mechanism for managing competitiveness, based on the analysis of internal and external factors, will help the company to stay in the market. This condition is achieved by developing and implementing a clear algorithm for managing the competitiveness of the enterprise.
MODERNIZATION OF BUSINESS PROCESSES AT THE ENTERPRISE
Authors:   Donbass State Engineering Academy, Huzenko Danylo
Published: April 2022

The article describes the main approaches to understanding the concept of "digital transformation"and the relevance of the process of digital transformation of business processes. Digital transformation is radically reshaping the global business landscape. Business leaders are leveraging key levers of digital transformation practically every industry, including social platforms, mobility, cloud, and analytics, to increase productivity and customer reach for their businesses. The enactment and use such disruptive technologies at the right time and in the right place, organizations can increase their agility, customer service, and identify new business opportunities. Digital transformation is a new stage in business process management, and it is changing the way we do business. Using digital transformation, organizations can streamline their existing operations, explore new business opportunities, expand their business, and gain valuable insights to make the right decisions that help improve customer service. Business processes in our age of digital transformation not only deal with internal processes, but also take into account the expectations of new generation customers. Managed by customers, supported by the IT department and has efficient processes, the digital form of BPM allows you to increase business efficiency and customer service. One of the main problems of strategic analysis in the organization is the complexity of information processing due to its diversity and large volume. It is extremely important to rely on consolidated data in detailed or aggregated form for prompt decision-making. The use of information processing information systems allows organizations to process, transform and organize large amounts of unstructured information to obtain a clear interpretation of complex processes. Interactive reports on sales, marketing, finance, personnel, procurement, suppliers and any other areas allow to comprehensively assess the results of the company. The paper discusses the possibilities of using a business intelligence system for small and medium-sized businesses and suggests ways to optimize the configuration of this system to improve its efficiency. The results of the work are based on practical experience, gained through the creation and implementation of methods for collecting and processing information based on the Power BI system for organizations from the retail sector.
DIGITAL TOOLS ENTERPRISE CORPORATE CULTURE MANAGEMENT
Authors:   V.N. Karazin Kharkiv National University, Yevtushenko Viktoriia , Kudinova Marina ,   V.N. Karazin Kharkiv National University, Zadesenets Andriy ,   V.N. Karazin Kharkiv National University
Published: April 2022

The article considers the issue of digitalization of modern enterprises, as well as the relationship between digital tools that are implemented and the corporate culture of the enterprise. Corporate culture plays an important role in the development and implementation of innovative tools to optimize all business processes, as it improves the relationship between management and staff, strengthens staff adaptability to any changes in the organization, makes these processes more manageable and predictable. Digitalization and corporate culture organically intersect in three planes - the external environment, organization and strategy. Accordingly, each level is based on the use of certain digital instruments that are allocated in the study. The mechanism of adaptation of the enterprise to new challenges of digitalization in the conditions of the world pandemic with the use of digital tools and reorganization of the corporate culture management system of the enterprise is also analyzed on the example of the domestic business entity of the NGO "Conditioner". The main directions of digitalization of the enterprise were to adapt corporate values to the format of remote work, increase confidence in the enterprise and stability of its work, understanding the importance of enterprise staff in implementing new digital formats, reasonable work / life balance and implementation of certain elements of biohacking to improve quality of life and work of employees of the organization. A survey of the company's employees was conducted to assess the effectiveness of the implementation of digital tools and determine the degree of influence on this process of the updated corporate culture of the enterprise. Among the main positive effects are the generally positive perception of all personnel changes in the company, strengthening relationships with management, more coordinated activities of the whole team in quarantine, reducing staff turnover, more active involvement in improving business processes, increasing motivation of employees at all levels. The main corporate value of the enterprise in the conditions of digitalization of business processes is outlined, it is readiness and fast adaptation to changes, desire to learn new and to master the newest technologies.
INTERIOR MANAGEMENT OF THE DEVELOPMENT OF AN ONLINE BUSINESS
Authors:   Kyiv National University of Trade and Economics, Natorina Alona
Published: April 2022

The concept of interior management of online business development in the context of digital transformation, globalization and turbulence of the marketing environment has been developed. It provides the right timely response to the priority actions of competitors and contributes to an increase in sales by quickly meeting the heterogeneous requests, needs, preferences of the target audience, and is the basis for successful scaling and expansion of new markets. It is also the basis for the successful scaling and expansion of new markets. The concept of interior management of online business development presents a continuum of goals (strategic, tactical, operational goals) that involve optimizing business processes, developing and transforming market value propositions and achieving planned metrics. A cascade of relevant references on information security of online business provision is formulated as a backdrop for managing the interior of online business development.
ELECTRONIC MENU AS AN EFFECTIVE INTERACTIVE SERVICE OF MODERN ENTERPRISES OF THE RESTAURANT ECONOMY
Authors:   University of Customs and Finance, Yazina Viktoriia , Pohrebniak Andrii ,   University of Customs and Finance, Sabirov Oleksandr ,   University of Customs and Finance
Published: April 2022

During the study to improve the efficiency of restaurant restaurants through the introduction of innovative technologies for automation of the control system was studied, analyzed and summarized existing scientific theoretical works of both Ukrainian and international authors, special attention was paid to the study and examples of practical applications. capabilities of automated production. The possibilities and prospects of electronic menus presented in the modern market of services with a comparison of the advantages and disadvantages of their functionality are thoroughly considered. The need to make changes in the management system of any enterprise involves getting acquainted with its features, structure and set of production links both within the enterprise and its interaction with the external environment. Analysis of business processes in the restaurant business allows us to offer the most effective automation technologies for both the overall management system and its individual parts. Therefore, in the context of this study, proposals for the introduction of electronic menus were developed and proposed. Evaluation of the effectiveness of the implementation of automation technology, in the form of an electronic menu, shows a number of advantages in the management system for both customers and staff and business representatives with whom the restaurant cooperates. It is the managers who work and solve the problems of both employees and customers, they are one of the most important components of the restaurant business staff. The set of requirements for restaurant management consists of inventory management, food safety, change planning, solving employee problems and ensuring a high level of customer service. Due to the high level of customer satisfaction with the terms of service and feedback from them, an efficient restaurant owner will be able to automatically attract new customers. The introduction of best practices and the implementation of effective proposals also lead to the realization of new opportunities, including increased business efficiency and profitability.
INVESTMENT SUPPORT FOR WASTE MANAGEMENT AS A COMPONENT OF THE ECONOMIC MECHANISM OF NATURE MANAGEMENT
Authors:   National University of Life and Environmental Sciences of Ukraine, Medynska Nataliia
Published: April 2022

The article considers the systemic characteristics of investment support for waste management as a component of the economic mechanism of nature management. It is revealed that the economic mechanism of nature management operates with a set of methods, tools and methods of influencing the processes of Environmental Protection, which are provided through the functioning of environmental infrastructure facilities in the public and corporate sectors, as well as in the household sector. It is established that an important component of the environmental infrastructure is the material and technical base of waste management, which provides placement, storage, sorting, disposal, and incineration of industrial and household waste. It is proved that modernization, reconstruction and technical re-equipment of the waste management industry require a significant amount of investment injections. It depends on the availability of an institutional environment for stimulating the investment process. Studies have shown that in 1996-2020, in Ukraine as a whole, there is an upward trend in the dynamics of capital investment in waste management, but the growth potential of investment injections into this component of environmental infrastructure is not fully used. It is established that the increase in investment injections in the modernization and reconstruction of the waste management industry depends on the inclusion in the economic mechanism of nature management of a complex of fiscal, credit and budget incentives for environmental business entities specializing in waste placement, sorting and disposal. It is proved that in the context of deepening decentralization of power, in particular, increasing the resource capabilities of United territorial communities, the institutional framework for increasing the amount of investment in the development of the waste management industry is significantly expanding, provided that local self-government bodies and business entities enter into statutory and non-statutory associations or conclude agreements between municipal and private partners. It is proved that the highest level of effectiveness of stimulating investment in the waste management sector is observed in the conditions of cluster formations, where coordination of the activities of municipal and corporate partners, as well as the household sector, is ensured to increase resource and financial flows in the modernization and reconstruction of the household waste disposal industry.