ENSURING SOCIAL RESPONSIBILITY OF BUSINESS IN THE FOOD MARKET
Authors:   National University of Life and Environmental Sciences of Ukraine, Lazebnyk Viktoriia 
Published: November 2024

The study examines the modern methods and theoretical underpinnings of assuring corporate social responsibility (CSR) in the food goods industry. In addition to achieving financial stability, modern businesses must also satisfy social expectations that place a growing emphasis on environmental and ethical responsibilities. Companies may improve their competitiveness, foster a good brand, and increase customer trust by using ESG (Environmental, Social, and Governance) practices. This is particularly crucial in light of globalization and the increased emphasis on sustainable development. The purpose of the research is the impact of social responsibility on the activities of food industry enterprises, specifically on the accessibility of food products, their economic and social availability, as well as the interconnection between food security and the social initiatives of companies. Particular attention is paid to the role of social responsibility in ensuring the accessibility of products for vulnerable populations. The research methodology is based on the analysis of contemporary literature, statistical data regarding the implementation of HACCP standards in the food industry, as well as surveys of experts and company managers. Quantitative and qualitative analysis methods were used to assess the state of the banking system, including surveys, comparative analysis, and the calculation of market concentration indicators and the level of transparency in the operations of enterprises. The study's objectives are to determine the most recent developments in the field of corporate social responsibility, evaluate how well food industry businesses are implementing international CSR standards, and create suggestions for raising social responsibility levels, especially when it comes to guaranteeing food security. The main results of the research showed that most Ukrainian food industry enterprises have not yet fully implemented international HACCP standards, indicating the need to intensify their efforts in this area. Most companies do not use transparent reporting mechanisms according to GRI standards, which limits their social effectiveness and interaction with the public. At the same time, companies that actively implement CSR, particularly in the areas of environmental responsibility and support for local communities, demonstrate better financial results and higher competitiveness. Practical implications. The recommendations emphasize how crucial it is to include social responsibility into business operations at every stage, from micro to macro. In order to improve their social effectiveness and sustainability over time, food sector firms need to increase their degree of openness, apply new environmental technology, and form collaborations with local communities. Value of the research. This study makes a significant contribution to our knowledge of how social responsibility may solve socioeconomic concerns linked to food security and the sustainable growth of society, in addition to fostering corporate development.