bluuebunny/crossref_metadata_2025 huggingface dataset:
Development of an algorithm for operational planning of serial discrete production with alternative chains of operations in technological processes
Authors: Morozov Aleksandr Vasil'evich , Obuhov Konstantin Olegovich
Published: July 2024

The problem of the theory of schedules with an additional condition – the need to choose an alternative chain of operations in the technical processes of products is considered. A two-stage planning algorithm is proposed, the first stage of which is the selection of chains of operations suitable for a certain criterion from the given alterna-tives, after which the task is reduced to the classic JSSP (Job-Shop Scheduling Problem) problem. At the second stage, the selected production operations are arranged on the machines, taking into account the order of the technological process and other restrictions. Minimization of changeover time in production was chosen as an optimization criterion. The description of the algorithm and its implementation is given on the example of the cable industry (production of wiring harnesses). Both stages of planning are implemented on the basis of greedy algorithms, the results of test measurements on various amounts of data (up to tens of thousands of operations) are presented. The implementation is made in C# 10 using a free platform .NET 6. The vector of further research is the implementation of more complex algorithms (in particular, based on evolutionary methods) in order to obtain more optimal plans.
An approach to configuring CatBoost for advanced detection of DoS and DDoS attacks in network traffic
Authors: Hajjouz Abdulkader , Avksent'eva Elena Yur'evna
Published: July 2024

In the ever-evolving landscape of network security, the sophistication of cyber-attacks, especially Denial
of Service (DoS) and Distributed Denial of Service (DDoS) attacks, poses a formidable challenge to intrusion detection systems. Recognizing the longstanding application of CatBoost in various domains, this study explores its novel optimization for network intrusion detection, a critical area in need of advanced solutions. Leveraging the strengths
of CatBoost in handling categorical data and imbalanced datasets, we meticulously adapt the classifier to meet the complex demands of distinguishing between DoS, DDoS, and benign traffic within the comprehensive CICIDS2017 and CSE-CIC-IDS2018 datasets. This research is an attempt to refine the learning efficiency and detection capabilities of CatBoost through the implementation of advanced feature selection and data preparation, contributing to the field by improving detection accuracy within real-time intrusion detection systems. The results show a notable improvement in performance, underscoring the classifier's role in advancing cybersecurity measures. Furthermore, the study paves the way for future exploration into adversarial machine learning and automated feature engineering, fortifying the resilience and adaptability of intrusion detection systems against the backdrop of a rapidly changing cyber threat landscape. These efforts provide solid approaches to address the current challenges in network security, signaling
a move towards more refined and dependable intrusion detection methods.
Using Process Mining algorithms to identify patterns of student behavior
Authors: Loginova Anna Aleksandrovna , Denisov Artem Rufimovich
Published: July 2024

This work is devoted to studying the possibilities of using process analytics methods (Process Mining) to analyze student activity based on digital traces that students leave in learning management systems (LMS). This work examines the specifics of process mining algorithms that can be used to analyze educational processes, namely, heuristic and inductive algorithms are considered as the most effective for building models and suitable for use for the purpose of analyzing educational data. The work involved creating a way to use process analytics algorithms to identify clusters of students with similar behavior patterns. The development of a process analysis algorithm was carried out on the basis of the event log of the distance learning system of Kostroma State University. As a result of the work, models of student behavior were built and visualized, including the identification and clustering of students with similar behavior, the construction of heuristic networks, Petri nets, a direct sequence graph, a BPMN model and a decision tree. An analysis of the resulting models was carried out, which showed that the developed method makes it possible to study the behavioral patterns of students. The proposed method of using intellectual analysis of educational processes can be used to solve issues of increasing the productivity of the educational process, early detection of problems, especially in the context of changing student behavior in the system, as well as the development and optimization of educational programs. In addition, the limitations of this system have been identified, which may hinder its implementation and application in the educational environment of universities.
The Image of an Ideal Teacher of Humanities
Authors: Shevchenko Olga V. ,   Financial University under the Government of the Russian Federation
Published: July 2024

The currently relevant focus of education on humanization, as well as the need for the active involvement of creative teachers in the axiological emotional and intellectual formation of youth, set new guidelines for higher education. The trajectory and results of a teacher’s development in his specialty are directly related to the pres-ence and accuracy of his inherent ideal image, synthesizing the qualities of a highly cultural personality and an example of moral pedagogical work. The object of the study is the social and conceptual facets of understand-ing the image of an ideal teacher of humanities subjects. Research methods are based on general methodo-logical philosophical premises of rationalistic and dialectical approaches. The objectives of the research are achieved thanks to general scientific methods and techniques – analytical and synthetic, inductive and deduc-tive. Systemic and structural-functional analysis is used, acting in unity with the principle of historicism and the comparative historical method. The novelty of the study is due to the fact that it was carried out in line with the meaning-creating activity of the teacher and students, as well as its results, which can be summarized as fol-lows: the relevance and value of the image of an ideal teacher has been proven; the ideal of a teacher of hu-manities is described as an axiological system represented by a number of components.
Navigating Uncertainty: A Thematic Literature Exploration of Resource-Based Competitive Advantage During The Covid-19 Pandemic
Authors: Susanto Putu Chris , Wibowo Martino
Published: July 2024

Resource-based competitive advantage has received considerable attention as a research topic in the field of strategic management and entrepreneurship. However, despite the emergence of RBV-related studies on competitive advantage during the uncertain times brought about by the COVID-19 pandemic, a significant gap persists in understanding how firms can effectively navigate the complexities of this era. This article addresses this gap by conducting a comprehensive literature study that reviewed 16 academic papers published during 2021-2022, drawn using the rigorous SPIDER approach from reputable journals in selected databases. While prior research has explored the RBV in the context of competitive advantage, this study innovatively focuses on the unprecedented challenges posed by the pandemic and the accompanying VUCA environment. Following a content analysis, thematic analysis revealed six distinct streams of themes related to RBV and sustainable competitive advantage in this context—i.e., dynamic capability, innovation, intangible resources, organizational resilience, knowledge management, and circular economy. These themes and their intricate interplay represent an emerging trend of studies on competitive advantage from the RBV perspective, offering a novel lens through which to examine the impact of unprecedented disruptions like COVID-19. The managerial implication relates to how firms can identify the sources of competitive advantage, and how to sustain or even further expand firms’ competitive advantage following the global pandemic.
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro
Authors: Sa’adah Nailis , Lusianti Dina , Wismar'ein Dian
Published: July 2024

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions.
KEAMANAN MANUSIA: PERGESERAN PARADIGMA KEAMANAN NASIONAL (Studi Literatur Pada Kecelakaan Lalu Lintas Dalam Perspektif Kesejahteraan Sosial)
Authors: Santoso Meilanny Budiarti
Published: July 2024

Kecelakaan lalu lintas menjadi penyebab kematian ketiga di dunia. Namun, penanganan terhadap kejadian kecelakaan secara signifikan belum berhasil dilakukan. Penelitian ini bertujuan untuk memberikan perspektif berbeda terhadap penanganan kecelakaan lalu lintas yaitu dengan menempatkan isu kecelakaan lalu lintas sebagai bentuk perlindungan terhadap keamanan manusia yang dimaknai dalam perspektif kesejahteraan sosial, sehingga secara lebih luas memberi kerangka pada pergeseran paradigma keamanan nasional menuju keamanan manusia dan menjadi isu yang diperhatikan oleh berbagai pihak dengan fokus keamanan manusia (human safety). Metode deskriptif digunakan dengan pendekatan kualitatif dan teknik pengumpulan data dilakukan dengan studi literatur. Hasil penelitian menunjukkan bahwa upaya penanganan terhadap kecelakaan lalu lintas dapat memberikan jaminan perlindungan bagi keamanan manusia dan relevan dengan konsepsi negara kesejahteraan, di mana kebijakan sosial diimplementasikan dalam rangka mengupayakan pemenuhan kesejahteraan bagi warga negara, terutama penanganan terhadap pengemudi yang berkendaraan dengan kecepatan di atas ketentuan ruas jalan yang dilalui ataupun melalui pembangunan infrastruktur dan failitas yang dapat memberikan perlindungan dan mendukung keselamatan pengguna jalan raya.
Poder y creación artística en México. Un análisis del Fondo Nacional para la Cultura y las Artes (FONCA)
Authors: Ejea Mendoza Tomás
Published: July 2024

Lo que se sostiene en este libro es que los cambios en la política cultural gubernamental, referidos al estímulo de la creación artística que nuestro país ha vivido a partir de 1988, no responden a un proceso cabalmente democratizador, como lo afirma el discurso oficial, sino a un mero proceso liberalizador, entendido este último como una apertura limitada y controlada que realiza el régimen político autoritario, buscando reconsolidar su carácter dominante y garantizar su persistencia que se ve amenazada por la inestabilidad creada por los agentes sociales que plantean la democratización del sistema político. El libro se encuentra conformado de dos partes que van de un planteamiento general hacia un análisis específico. La primera parte denominada “Liberalización de la política cultural en México”, está dividida en dos capítulos. En el capítulo uno se revisan las líneas teórico-metodológicas fundamentales para este estudio. El capítulo dos consiste en una revisión histórica que explora las etapas por las que ha pasado la política cultural en México desde los años veinte del siglo pasado, en los inicios del México posrevolucionario, hasta el sexenio de Miguel de la Madrid, en los años ochenta. La segunda parte del libro, “El FONCA: poder y estímulo a la creación artística”, constituida por los capítulos tres y cuatro, analiza en un nivel más particular el funcionamiento del FONCA y específicamente cómo se desenvuelve en el área de la disciplina teatral.
Value-semantic attitude to money: gender aspect
Authors: Meshchaninova E. Y.
Published: July 2024

The article analyzes the gender aspect of the attitude to money and the choice of financial strategies of behavior. Many problems related to finance are not related to money as such, but to the attitude of individuals towards it. Despite the presence of common characteristics of the value-semantic attitude to the phenomenon of money among men and women, they perceive some phenomena of economic reality differently. There are certain developments in psychology and social sciences on this topic, but the gender characteristics of money perception are still poorly understood. The article provides a brief description of the results of foreign and domestic research in this area, as well as data from a survey of students of Lomonosov Moscow State University conducted by the author in May-June 2023. The analysis of the sociological survey data showed that girls tend to worry more about money issues and they are more often dissatisfied with their financial situation. This also causes a difference in the financial strategies of boys and girls. The student youth expresses a desire to increase their income, but the desire to maintain the available income is more typical of the male part of the student body, and the mood to increase existing savings is female. For young men, money is important as the main condition for success and self-realization. For girls, money is more a means to achieve a sense of freedom and security. These features also affect the financial practices of the respondents. For example, the practice of income-expenditure management is more typical for male students. To a lesser extent, girls have a point of view that making money requires a significant return in captivity of efforts, therefore, in order to earn a lot, you need to work more. When asked by students about choosing a financial strategy for behavior, the most popular answer was the statement «it is better to work less and earn more».
Lev Tikhomirov and his project of “national reforms”
Authors: Milevsky O. A.
Published: July 2024

The unusual political fate of L.A. Tikhomirov, who went from a revolutionary narodnik and member of Narodnay Volya to an apologist of the Russian autocratic monarchy, still attracts the attention of humanities scholars. His monarchist ideas, which made him one of the classics of Russian conservative thought, are also actively studied. Moreover, L. Tikhomirov in his literary and public activities in the service of the autocracy showed himself as a true conservative reformer, who developed a whole system aimed at transforming the entire system of the Russian monarchy. 

The purpose of the article is to analyze the concept of “national reforms” proposed by L. Tikhomirov for the transformation of Russian government. 

His proposals included changes in the entire system of religious policy in the spirit of state-church symphony. Comprehensive reform of the state social and class policy in the form of the creation of peculiar corporations for the new social groups that emerged in the Russian Empire at the end of the 19th century. A return to a proper “governing policy” of the country, where there would be no overpowering bureaucracy and party politicking, and governance would utilize a combination of bureaucratic forces with social forces. His reform projects also included proposals for transformations in the socio-economic sphere. In this matter, L. Tikhomirov was a supporter of the creation of a self-sufficient, independent from the influence of external factors economy – autarky, developing under the aegis of the monarchical state that regulates all economic processes. 

The conclusion is that despite the authorities’ rejection of his ideas and proposals in their entirety, some of them have not lost their relevance today. Among them, L. Tikhomirov’s ideas about the importance of realizing Russia’s historical place in the world as a bearer of original Orthodox culture deserve to be noted. His thoughts on the uniqueness of the Russian state-political system, which he deduced from the special geographical and political factors of our country’s existence, and hence, in his opinion, the impossibility of absolute copying of Western European legal, economic and social models.
Digital marketing for sustainable tourism village in Bali: A mixed methods study
Authors: Oka I. Made Darma , Subadra I. Nengah
Published: July 2024

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have experience in implementing digital marketing strategies for village tourism. The interviewees were selected using a purposive sampling technique. The quantitative data were gathered from questionnaires distributed to domestic tourists who visited the villages. The questionnaires measured the tourists’ perceptions of digital marketing as a tool for village tourism marketing. The study found that digital marketing plays a vital role in promoting tourism villages, as most tourists learned about the villages through online media. The study also identified five dimensions of digital marketing, namely website media, social media, search engines, email marketing, and online advertising, which have potential effects on the sustainability of tourism villages. The study conducted statistical tests to examine the effects of 20 indicators of digital marketing on village tourism marketing. The results showed that 16 indicators had a significant positive effect, while four indicators had no effect. These findings suggest that digital marketing is an effective way to market tourism villages and enhance their sustainability.
The manipulation of identity politics in Indonesian electoral democracy today: Between regulations and practices
Authors: Ibrahim Ibrahim , Haryadi Dwi , Hidayat Novendra
Published: July 2024

Electoral contestation in recent Indonesian election periods is faced with the challenge of polarization linked to identity politics, where initially assigned identity is leveraged as tools for political competition. This is a qualitative research, using interviews, observations, and direct group discussion methods to collect data from five different regions in Indonesia. The research focused on the presence of governing regulations and how they develop in complex dynamics. The results showed that identity politics was prevalent in all regions due to mobilization through identity manipulation to gain electoral political advantage. Furthermore, electoral characteristics showed a growing tendency toward polarization, primarily in terms of religion and ethnicity, with some issues related to regionalism, gender, religious affiliations, and family history networks. It was also found that weak regulations on identity manipulation led to increasing permissiveness among political actors, the state, and voters. This made identity issues become natural electoral problems, despite weakening the developing democracy in Indonesia. In this context, future contests in Indonesia are expected to consistently intensify identity politics, with the lack of regulations, permissiveness, and social media serving as the main driving factors.
Survival Analysis of Covariates Influencing Breast Cancer Treatment: A Case Study of North Eastern Nigeria
Authors: Yusuf Shadrach , Nkiruka Okeke E. , Lasisi Kazeem E.
Published: July 2024

This study builds on previous research indicating that breast cancer survival time is influenced by several underlying factors. The study covered a period of 10 years from January 2012 to December 2022, and 140 cases were considered within the study cohort. The study considered breast cancer patients from North East Nigeria. The methodologies used are Cox hazard proportional regression and Kaplan–Meier analysis. The mean patient survival time is 592.2 days, with an average age of 44.61 years, average number of children of 5, and mean weight difference of 1.95 kg while on treatment. Kaplan-Meier analysis and the log rank test were used to investigate how the various covariates affect survival time, and it was found that age and family history have significant effects on the survival time in the studied population. The p-value of 0.04 for radiotherapy indicates statistical significance, in contrast to other treatment options such as surgery (p-value 0.7), targeted therapy (p-value 0.7), and chemotherapy (p-value 0.6). Residual diagnostic analysis with a component for assessment of Variance Inflation Factors (VIF) was used to detect multicollinearity among the independent variables. A total of 60 events (deaths) occurred within the study period with a concordance value of 0.73, which indicates a moderate level of agreement. This implies that the model’s predictions align reasonably well with the observed outcomes.
A multiple criteria decision analysis approach for assessing the quality of hardwood species used by Greek timber industries
Authors: Tsiaras Stefanos , Chavenetidou Marina , Koulelis Panagiotis P.
Published: July 2024

Timber industries make an essential contribution to economies worldwide, while the sustainable supply of timber generates revenue, supports employment, and contributes to economic activity. The strategic choice of wood species using specific criteria can have substantial economic outcomes for the timber industry in Greece. This study assessed the suitability of hardwood species most commonly used by Greek timber industries. The assessment was conducted with the use of a Multiple-Criteria Decision Analysis approach, taking into consideration specific criteria that affect the quality of timber. According to the findings, walnut was the optimal alternative that outranked the other examined species. Chestnut, oak, beech, ash, and hornbeam also achieved positive scores, and therefore, they are also acceptable alternatives as broadleaved species suitable for furniture manufacturing and sawn timber production. Greek timber industries can enhance their products’ value and market appeal by focusing on species that meet high-quality standards and consumer preferences.
Indicators of restoration in beech stands after air pollution: trees and macromycetes
Authors: Barna Milan , Mihál Ivan
Published: July 2024

The aluminium smelter in Žiar nad Hronom has operated since 1953. As a result, the surrounding area is now one of the most polluted regions in Slovakia. Since the implementation of new production and filtration technologies in 1996, the amount of emissions has significantly decreased. Our aim was to evaluate the long-term restoration of an environment that has been damaged by fluorine-based air pollutants. We analysed the contamination of forest ecosystems in three beech stands at various distances from the emission source (2, 7, and 18 km). Signs of restoration in adult beech trees were observed through a decrease in defoliation and a reduction in the necrotic disease of the bark in tree crowns. However, the impacts of air pollution on ectomycorrhizal associations persist. In the reduced number of ectomycorrhizal fungal species (16 species in the polluted stand compared to 38 species in the control stand), the low representation of sensitive fungal orders (Cantharellales, Gomphales, and Boletales), and the indices of species richness and heterogeneity (Hill, Margalef, Simpson, and Shannon–Weaver). In some respects, the findings indicate that the beech ecosystem is capable of revitalization within 25 years after a reduction in air pollution. However, much more sensitive indicators of successful restoration, compared to the characteristics of the trees, are the communities of macromycetes.
Spatial distribution of soil depth in relation to slope as a consequence of erosion-accumulation processes in loess lowland hills of Slovakia
Authors: Petlušová Viera , Hreško Juraj , Mederly Peter , Moravčík Marek , Petluš Peter
Published: July 2024

In our study, we examined the influence of slope gradient on erosion processes and present soil formation and change on loess hills. We analysed data from the two study areas and found that slope gradient is a significant factor influencing soil depth as well as humus horizon thickness. At the Báb locality, we observed a negative correlation between slope gradient and soil depth (r = –0.206, p < 0.05) and a negative correlation between slope gradient and humus horizon thickness (r = –0.227, p < 0.01). At the Nová Vieska locality, there was a negative correlation between slope gradient and soil depth (r = –0.334, p < 0.02), as well as between slope gradient and humus horizon thickness (r = –0.356, p < 0.01). These findings confirm that slope gradient is a key factor influencing soil formation in loess hills, and has a significant impact on its depth and soil profile. The analysis revealed that a critical slope of 3° significantly influences soil formation, with shallower soils and a thinner humus horizon occurring on steeper slopes. Our findings have important implications for planning erosion control measures and soil management depending on the location and slope gradient. Overall, our work provides insights into soil formation processes in loess hills and contributes to a better understanding of the interactions between slope gradient and erosive processes.
Fine-scale habitat suitability modelling of Northern red muntjac (Muntiacus vaginalis) in the Chitwan Annapurna Landscape, Nepal
Authors: Adhikari Jagan Nath , Bhattarai Bishnu Prasad , Baral Suraj , Thapa Tej Bahadur
Published: July 2024

Factors associated with the habitat suitability of northern red muntjac (Muntiacus vaginalis) especially outside protected areas in the human-dominated landscape are still lacking. Fine-scale environmental variables can influence the habitat suitability of the animals. This study aimed to explore the different eco-geographic fine-scale variables for the distribution of the northern red muntjac; and predict suitable habitats using the maximum entropy (Maxent) model in the Chitwan Annapurna landscape (CHAL). The presence points of the northern red muntjac (n = 265) were collected between 2018 to 2021 using 150 transects of various lengths in four blocks. Density-based occurrence points rarify and performance-based variable selection were applied to improve the output of the model. The model was evaluated based on the area under the curve (AUC) value of operator characteristic (ROC) and analyzed on the basis of the response curve, the relative importance of variables, Jackknife test and suitability map. Results indicated the model was statistically satisfactory (mean AUC > 0.75). The distance to the nearest cropland was the most contributed variable followed by Normalized Difference Built-up Index (NDBI), distance to developed/settlement area and distance to grassland that explained suitability of Northern red muntjac. The species distribution model predicted 6.52% highly suitable and 23.77% suitable area for northern red muntjac. Therefore, this area is important for the muntjac and provides a possible alternative habitat for other wild animals outside the protected areas. Our research suggests that human dominated landscape should be prioritized in management plans for the conservation of muntjac.
Talent management in educational institutions
Authors: Pikuła Norbert G.
Published: July 2024

The ability to manage talents is one of the most important managerial skills in the knowledge economy (GOW). The ability to recognize and manage one’s own talents is also a valuable competence. This is especially important from the perspective of changes in the labor market and the emergence of new professions that will require certain competencies. This article presents the implementation of talent management in higher education units. The main research problem is: How do higher education institutions implement talent management? The research was conducted using the case study method in the first half of 2023. The analyses indicated some attempts to manage talents among the investigated institutions’ research and teaching staff. Initiatives to implement activities among students to help them discover and develop their own potential were also reported. Conclusions: talent management motivates employees to develop and undertake activities for the institution and integrates the team. In the case of educational activities, students are able to use appropriate tools to work on their own personal development.
Covering Tragic Events: Victims, Community and Journalists
Authors: Mureşan Raluca
Published: July 2024

Tragic events with many victims, such as disasters, accidents, or violent acts, are news topics all over the world, and the public interest in such events is generally high. Through this study, centered around the question “How should media professionals report tragic events?”, we aim to identify methods by which journalists can find a balance between the emotional value of news stories regarding tragic events and information, pure, factual, indispensable to the public, without which he cannot gain a complete understanding of the event. We will focus on special categories of people, namely victims, survivors, and their relatives, on the reaction of the community and how is influenced by the media coverage of tragic events, but also on how the journalists who cover these events are affected.
Advertising and neuroscience. Aspects of the consumers’ behaviour
Authors: Gîrniceanu Doriana
Published: July 2024

Living in a capitalist society we are witnessing an alarming growth of both consumerism and materialism. Nowadays, this phenomenon has become a lifestyle itself. Thus, this study aims to demonstrate how consumers’ perception of luxury and premium brands can be easily influenced by various factors such as entourage, social media or the desire to be at the top of the social hierarchy. Currently, neuroscience and consumer psychosociology play an essential role in creating impactful advertising campaigns as it becomes increasingly difficult for a brand to remain market-leading.
Reflections on Journalism Education for the Environment, Sustainable Development and Conservation. Approaches and Narratives of the Romanian Media about Brown Bears
Authors: Sălcudean Minodora
Published: July 2024

Caused by the lack of ecological education and the precariousness of knowledge and documentation from scientific sources, in the field of environment and conservation, but also given the context of intensely publicized episodes of the human-bear conflict, a significant part of the Romanian media covers such topics in a sensational-ist and unilateral manner, amplifying the idea of imminent danger and implicitly inducing emotions and feelings of fear, panic and hostility in relation to the brown bear (Ursus arctos), a wild species protected by law in Romania and in Europe. At another level of professionalism, the Romanian media outlets that practice quality journalism, cover the events in which brown bears are involved from a more equidistant view, with more responsibility, using data, reports, scientific studies and / or experts in the field of Environmental Science and Conservation. Unfortunately, the category of reactive, sensationalist, superficial approaches, with emphasis on the emotional side, clearly exceeds quantitatively the category of professional, factual, balanced approaches, which provide context and perspectives of specialists, constructively problematizing the situation of brown bears.
Saudek’s Mirrors
Authors: Stănese Radu
Published: July 2024

Jan Saudek’s photographic work is crossed by a series of leitmotifs identified and dissected by the scalpel of the critics, although the most recurring of them seems to have been neglected: mirroring, in the form of reflection and juxtaposition. This stylistic effect has consequences which often exceed his creation, being visible even in the photographs of his disciple Sára Saudková. Affected by the atrocities of the war, unrecognized as an artist by the Czechoslovak communist regime and deprived of the understanding of his ex-wives and children, he remains true to his visions, fighting the kitsch that always haunted him. Paradoxically, in the self-critical sincerity of the octogenarian Jan Saudek, the recognition of his artistic value is obviously mirrored.
“From Name to Brand – The Role of Social Connector of the Company Name”
Authors: Dumitraşcu Florina
Published: July 2024

The hereby article dwells upon the relevance of a company's name, from the perspective of business creators whose opinion is mostly relevant on a name's role and influence over the social engagement. In the last half of a century the process of transition from a personal view towards a professionally assisted and specialized approach has been constantly accelerated, under the relentless pressure of competition, technology and information release. Simultaneously, the absorption of the essential meaning of the name from the domain of linguistic and semantic research into the area of marketing and social studies, has thrusted the name in the category of commercial branding, with a very specific role in building a company's identity. The management of this new capital of image has become a priority in the relationship between commercial entities, consumers and business partners, gaining a vital role in the process of generating revenue and success. The quality research was carried out on a number of 21 Romanian entrepreneurs (10 women and 11 men), owning business within various industry branches, and having a continuous working experience between 5 and 25 years. The undergone interviews aimed at establishing the connections between these people's choices for names and the subsequent impact, at management, financial, and social level.
“The Role of Creativity in Organising Public Relations Events”
Authors: Hăprean Diana Ioana
Published: July 2024

This study analyses creativity from a psychometric viewpoint while connecting it to both its importance in organising public relations events and to the ways in which it can be applied to every aspect of an event. Using a focus group discussion between people with relevant knowledge and experience in public relations event planning, we evaluated the way in which public relations specialists make use of creativity throughout the entire planning process of an event and we demonstrated its role and impact on the success of the event.
The Use of Japanese Calligraphy when Promoting Japanese Traditional Products
Authors: Tudorică Ioana-Ciliana
Published: July 2024

The article depicts the use of Japanese calligraphy (shodō) as a way to artistically create the logos of Japanese or Japanese-inspired products and restaurants in the food industry. Japanese calligraphy is a complex art that developed gradually, together with the writing system in Japan and, as a result, it manages to encompass both traditional elements that have remained unchanged over the course of years, as well as modern elements that reflect the calligrapher’s unique view. For this reason, shodō has been used in creating Japanese and Japanese-themed products, as means to portray tradition and authenticity within a brand. This practice is still used in the present, with more and more businesses opting for a calligraphic logo, not only in Japan, but also outside the country. This article analyses the use of shodō as means to promote and create a brand’s image, as well as the unique benefits of calligraphy. In order to better understand this phenomenon, the article ultimately assesses the logo of a Japanese restaurant situated in Romania that uses as logomark a calligraphic work created by the Romanian calligrapher Rodica Frențiu.
Communicating Care: How the Filipino Value of Pakikipagkapwa determines the Emotional Geographies of Filipino Women Migrants’ Journey
Authors: Santos Mari-An C.
Published: July 2024

This paper draws from a study wherein ageing Filipino women living in Valencia, Spain participated in March 2019. By this time, the women cited had already gained Spanish citizenship and retired after working for at least 25 years in Spain.

Their emotional narratives traced the separation from their families, when they left the Philippines to pursue more gainful employment as domestic workers for affluent families in Spain in the period between the mid-1970s to early 1980s. One of them was eventually reunited with her son, the other, built a family life in her adoptive country. They now call Spain “home”.
The Pelvic Golden Ratio in the Nude Portraits of Roman Emperors
Authors: Stănese Radu
Published: July 2024

In contrast to the bodily shame that Romans inherited from the Etruscans, the emperors displayed naked in sculptures to enshrine their divine status. What factors determined that, for four centuries, this paradigm prevailed in the life of ancient Rome despite the transgression of morals? The theomorphic nude fulfilled functions of a divine „costume” which the emperor wore before his people to win their trust and loyalty. The supreme nude portrait was clothed in conventional meanings, which belong to a visual language specific to the Greco-Roman world.

Anthropometric measurements confirm the conjunction of two complementary visual concerns: that of the Romans for facial identity and that of the Greeks for bodily identity. In this long and imperfect process, facies and habitus united in a fundamental theomorphism of Greco-Roman culture, with an anthropometric constant translated plastically remarkably rigorous – the pelvic golden section.

While the idealization of the face had to be achieved within the limits of the emperor’s real features in order to make him recognizable, the perfection of the genital portrait was already canonized by the Greek masters. The measurements in this study show that the pelvic golden section may be an explanation for this recurrent plastic transliteration.
Dreaming about the Final Physical Theory or about the Complete Disenchantment of the World
Authors: Dragoman Dragoş
Published: July 2024

The final theory of the physical world, capable of harmonizing and connecting the existing basic theories, is seen as the ultimate achievement of the modern physical science. It is said to be the fulfilment of a long effort of describing the functioning of the physical universe and the coronation of the most successful intellectual endeavor undertook by the Western world. However, as put forward by illustrious physicists, such a theory would be the final blast to the previous rival theories based on non-metrical measurements. All former non-empirical, spiritualist theories, which managed to survive the triumphant march of the Western modern science, including astrology, would now be sentenced to extinction. And even philosophy would be turned as inconclusive and embarrassing for scientists, since they would no longer need philosophical suggestions on how to investigate the physical reality. In turn, expelling all the spiritual heritage from the modern world would mean heading towards the void, embracing the nonsense of an impersonal universe.
Depression and Cognitive Deficiency in Patients with Kidney Disease
Authors: Raznatovic Aleksandra , Radmanovic Branimir , Djordjic Milan , Jovanovic Slaven
Published: July 2024

Depression is the most common psychological complication in chronic kidney disease patients and plays a major role in treatment outcome. Depression is a significant risk factor for rehospitalization and death in these patients. It is important to note that a small number of these patients have adequate treatment, although the literature emphasises that combination of psychopharmacotherapy and psychotherapy is efficacious in reduction of depressive simptomatology. In addition to depression, a reciprocal relationship between cognitive deficit and renal dysfunction has been established in patients with renal insufficiency. It has been proven that about a third of these patients with end-stage renal disease meet the criteria for global cognitive impairment and that the severity of renal disease is directly related to the cognitive functioning of these patients. It is encouraging that hemodialysis treatment greatly improves and leads to stable cognitive status, although some degree of cognitive impairment remains constant. Renal failure, especially accompanied by depression and cognitive disfunction, has a serious impact on the quality of life in the final stages of the disease.
To Identify with a Memory : On Nubian Post-displacement Ethnic Identity (Re)Construction in Contemporary Egypt
Authors: Saleh Yahia
Published: July 2024

More than one generation of Nubians have been living dispersed in various locations in Egypt. Decades after the latest 1964 displacement and the memory of the lost homeland does not seem to fade. Focusing on the memory of Old Nubia among younger generations, this research examines how they (re)construct their ethnic identity away from their ancestral homeland. Through in-depth interviews, the study uncovers the complex process of ethnic identity development among Nubians. The findings emphasize the profound influence of memory and imaginaries of homelands on Nubians' ethnic identity, contributing to a deeper understanding of contemporary Nubian community. Furthermore, the research sheds light on the interplay between displacement, diaspora, and memory, offering valuable insights for studies of ethnic minorities in the Middle East and North Africa. By exploring the intersections of diaspora, memory, and ethnic identity, this study illuminates the resilience and cultural continuity of the Nubian community despite geographical dispersal.
Pengaruh Orientasi Pasar terhadap Kinerja Bisnis Usaha Pusat Kebugaran dengan Inovasi sebagai Mediasi
Authors: Purwanto Gilbert Imanuel , Wijaya Andi
Published: July 2024

Penelitian ini memiliki tujuan untuk meneliti pengaruh dari orientasi pasar terhadap kinerja bisnis usaha pusat kebugaran di Jakarta Barat dengan inovasi sebagai mediasi. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah memakai teknik non-probability sampling dengan menggunakan metode purposive sampling. Sampel dalam penelitian ini memiliki jumlah sebesar 80 responden yang merupakan pemilik atau manajemen bisnis usaha pusat kebugaran di Jakarta Barat. Proses analisis data dilakukan dengan menggunakan metode SEM-PLS. Hasil penelitian ini menunjukkan bahwa adanya pengaruh yang positif serta signifikan untuk orientasi pelanggan dan inovasi terhadap kinerja bisnis, serta pengaruh yang signifikan antara orientasi pesaing terhadap inovasi. Namun penelitian ini menunjukkan bahwa terdapat pengaruh yang tidak signifikan antara hubungan langsung orientasi pesaing dengan kinerja bisnis. Tetapi hubungan ini menjadi signifikan jika dimediasi oleh variabel inovasi.
 
This research aims to examine the influence of market orientation on the business performance of fitness centers in West Jakarta with innovation as mediation. The sample selection technique used in this research was a non-probability sampling technique using a purposive sampling method. The sample in this study consisted of 80 respondents who were owners or management of fitness center businesses in West Jakarta. The data analysis process was carried out using the SEM-PLS method. The results of this research show a positive and significant influence between customer orientation and innovation on business performance, as well as a significant influence between competitor orientation and innovation. However, this research shows an insignificant influence on the direct relationship between competitor orientation and business performance. But this relationship becomes significant if the innovation variable mediates it.
Peran Selebriti, Ulasan, dan Keamanan Bahan terhadap Niat Beli Produk Perawatan Kulit
Authors: Nuriska Winda , Cokki Cokki
Published: July 2024

Industri kecantikan saat ini sangat kompetitif dengan perkembangan sekitar 4,59% setiap tahunnya. Penelitian ini mengisi senjang pengetahuan pada penelitian sebelumnya dengan menggali lebih dalam tentang niat konsumen untuk membeli sebuah produk dan melengkapi penelitian-penelitian sebelumnya yang masih terbatas diteliti mengenai variabel keamanan bahan pada produk perawatan kulit. Penelitian ini bertujuan untuk meneliti pengaruh dukungan selebriti, ulasan pelanggan online, keamanan bahan terhadap niat beli baik secara langsung maupun tidak langsung melalui kepercayaan merek. Sampel dari penelitian ini adalah 202 pelanggan Herborist
di Jakarta, teknik pemilihan sampel menggunakan convenience sampling, teknik pengumpulan data dengan kuesioner dan teknik analisis data menggunakan PLS-SEM. Penelitian ini menemukan hasil bahwa niat beli dipengaruhi secara langsung dan tidak langsung oleh dukungan selebriti kemudian secara tidak langsung oleh ulasan pelanggan online dan keamanan bahan melalui kepercayaan merek sebagai mediator.
 

The beauty industry is currently highly competitive with an estimated annual growth of around 4,59%. This research addresses the knowledge gap in previous studies by delving deeper into consumer intentions to purchase a product and complementing earlier studies that have limited exploration of safety variables in skincare products. The aim of this study is to examine the influence of celebrity endorsements, online customer reviews, and ingredient safety on purchase intentions, both directly and indirectly through brand trust. The study sample consists of 202 Herborist customers in Jakarta, employing convenience sampling for sample selection, a questionnaire for data collection, and PLS-SEM for data analysis. The findings reveal that purchase intentions are directly and indirectly influenced by celebrity endorsements, followed by indirect influences from online customer reviews and ingredient safety through brand trust as a mediator.