TOURISM INSURANCE MARKET
Authors:   Vinnytsia National Agrarian University, Ukraine, Voloshyna Oksana 
Published: May 2022

The purpose of the research is to analyze the tourism insurance market, compare recent researches of scientists, etc. Methodology. To achieve this goal, general and special research methods have been used including a combination of historical and logical methods to study the formation of the tourism insurance market; theoretical generalization to generate scientific provisions and clarify conceptual apparatus of the tourism insurance market; economic and statistical methods, statistical analysis to determine the factors of its development, to examine foreign experience of the insurance market operation; comparison to compare actual indicators of the system of insurance services in tourism; systemic and complex approaches to develop and substantiate proposals on the feasibility of insurance in tourism. Results. According to the study, today, as in many other types of insurance, the main priority when choosing an insurer is the lowest price, then goes a set of services followed by financial reliability, experience and partners, insurance prices are very low now, and this type of insurance has high risks. Low price is likely to provide low quality service and minimum financial limits. Practical consequences. Analysis of the travel companies’ needs for risk insurance has revealed the following trends. Large and medium-sized travel companies require appropriate insurance coverage and conclude insurance contracts. Small travel companies that do not have property and are faced with the need to choice further activities have to move to the category of travel agents or leave the travel market, they do not consider that it is necessary to insure their own risks, which also hinders the development of insurance industry and is an indisputable disadvantage and occurs due to the lack of coverage of Ukrainian travel companies in the field of insurance. Value/originality. Insurance, which is most fully realized in market conditions, is designed to meet a fundamental need, i.e. the need for security. A good rest is an integral part of a healthy lifestyle and is provided through the rational organization of free time, as well as special restorative measures that are included in the work regime. Working capacity can be restored due to the rest at resorts, in rest homes, etc. Tourism is one of the most common types of recreation. In general, the subjects of the insurance and tourism industries and the state should join efforts to improve the system of insurance and management of insurance payments in tourism, risk management programs with the involvement of professionals. This will let the tourism market and the insurance market reach a qualitatively new level that ensures combination of interests and mutually beneficial cooperation. In order to avoid the cases with unqualified insurance agents, it is necessary to improve and strengthen consumer protection, in particular, to establish state institutions for insurance and licensing of insurance agents, which would perform the task on the creation and maintenance of the reliable statistical database on the insurance market.