bluuebunny/crossref_metadata_2025 huggingface dataset:
Evaluation of Lumbar Spine Injuries on Computed Tomography
Authors: Ramzan Ameena , Zulfiqar Taiba , Ali Abid , Bakhtawar Khadija
Published: December 2022

Objective: To use computed tomography to examine the findings of lumbar spine trauma. Material and methodology: This cross-sectional study which was performed with a sample size of 50 patients in 6 months from October-2022 to march-2022 calculated via a convenient sampling technique by taking the mean from previously published studies. This study was carried out at 3 private hospitals in Sialkot, Pakistan after informed consent. Data were statistically analyzed using SPSS version 20. Frequency and percentages were mentioned. Results: Mostly patients were male 27(54%) and the least number of patients were females 23(43%). The most frequent age group was 55-65 years15 (30%). The most frequent weight was 66-75kg 20(40%) and the lowest weight was 46-55kg 8(16%). There is a high risk of lumber spine trauma in overweight patients. The most frequent type was simple 30(60%) and the least type was comminuted 5(10%). the most frequent findings were mild 30(60%) Single vertebral fracture 36(72%) is most common. L1 12(24%) was most common affected. Conclusion: Males have a higher incidence than females, with males. Vertebra number one is more influenced than the others in terms of the number of affected vertebrae. Simple fractures are the most common type of fracture. CT examination is best for evaluating lumbar spine injuries. Keywords: Computed tomography, Lumbar, Spine, Trauma
Upper Respiratory Infections among Under-Five Age Group Children at Urban Slum, Islamabad
Authors: Qureshi Mahwish Akhtar , Qureshi Maliha Akhtar , Mutassim Ismail Muhammad , Aamir Sobia , Khan Rida Ajmal , Rana Mehwish
Published: December 2022

Objective: The objective of this study was to identify the prevalence of Upper respiratory infection (URIs) in children less than five years of age. Methodology: This cross-sectional study was carried, in 360 children living in 115 houses of urban community of several socio -economic settings at, Burma Town, Tarlai Kalan, an Urban slum, in Islamabad. 110 children under 5 years were found with URIs out of a total of 360 children. A Questionnaire about Socio-demographic distribution of the sample population having, information of their parents, housing conditions, type of using cooking fuel, and general clinical examination was done. Results: 41.9% of the 110 children were 0 to 1 years old, 45.36% were 1 to 4 years old, and 12.96% were 4 to 5 years old. The gender distribution was 48 % girls and 62 % boys. About 40% children looked malnourished. According to symptoms, about 82% of children were having cough, 75% nasal discharge, 32% fever, 3% with fast breathing. Conclusion: In this study, it was observed that all children were having cough, nasal discharge, fever, sour throat, muscle aches, causing in severity of URI. Keywords: Children, Upper respiratory infections, Socioeconomic & Environmental risk factors, Burden of disease, Incidence, Awareness.
Frequency of Common Bacteria and Antibiotic Sensitivity in Patients with Indwelling Catheter Associated Urinary Tract Infections
Authors: Ayaz Muhammad , Khan Shaheer Ahmad , Khalil Muhammad Daud , Khan Salman , Shah Syed Jalal , Ullah Naqeeb
Published: December 2022

Objective: Examine the prevalence of common bacteria and their antibiotic susceptibility in individuals with urinary tract infections caused by indwelling catheters. Study Design: Cross-sectional descriptive research. Place and Duration of study: From January 30, 2021, to July 29, 2021, researchers from the Department of Medicine at Muhammad Teaching Hospital in Peshawar, collected data for this study. Materials and Methods: The proportion of patients with Enterococcus spp. urinary tract infections2 was 5.4%, with a 95% confidence interval and a 3.5% margin of error using WHO software, and they monitored 179 individuals. In addition, a non-probabilistic sampling method based on a sequence of samples was applied. Results: Based on our data, the median age was 47 years old (with a standard deviation of ±2.15), and 33% of our participants were male and 67% were female. Escherichia coli was detected in 37% of patients with catheter linked urinary tract infection, Staphylococcus epidermidis in 18%, Pseudomonas aeruginosa in 16%, Klebsiella pneumonia in 20%, Proteus mirabilis in 3%, and Enterococcus in 6%. Conclusion: Escherichia coli (37%) was the most prevalent bacterium found in catheter-associated urinary tract infections, followed by Klebsiella pneumonia (20%), Staphylococcus epidermidis (18%), and Pseudomonas aeruginosa (16 percent). Keywords: Infection of the urinary tract caused by a catheter, urinary catheterization, CAUTI. E. coli, microorganisms, antibiotics, and infectious diseases.
MOTIVATION OF QANON CONSPIRACY THEORIES APPROPRIATION BY CHRISTIANS AND THE EXPANSION OF THE PHENOMENON IN 2022
Authors: DINULESCU Iulian
Published: December 2022

Although the QAnon movement is regarded as an extreme right-wing movement whose members have exposed conspiracy theories apparently unrelated to the Christian religion, scientific research and journalistic investigations of the phenomenon have revealed that some of the movement’s adherents are religious people, members of Christian parishes or congregations in the United States of America or in other countries where the phenomenon has spread. This article will highlight the appropriation of QAnon conspiracy theories by members of some Christian churches or congregations, beliefs viewed with concern by the pastors of the respective religious communities, who are sounding the alarm regarding the development of religious feelings based on biblical precepts combined with QAnon conspiracy theories. The use of scientific tools, such as conducting opinion polls in highlighting the trend of the phenomenon, has revealed that the number of those who adopt the QAnon conspiracy theories is increasing, in just four months, from February to June 2022, the number of Americans who believe in these theories has increased by over three million.
Determinan Impor Bawang Merah di Indonesia
Authors: Yanti Ira Ruli , Hodijah Siti , Nurjanah Rahma
Published: December 2022

This study analyzes the effect of shallot prices, exchange rates, and GDP on Indonesia's volume of shallot imports. The data used is time series data for the period 2000-2015. Data comes from the Central Statistics Agency (BPS), the Center for Agricultural Data and Information Systems (PUSDATIN), and the Asian Development Bank (ADB). The study's results found that prices had a positive effect, and the exchange rate had a negative effect on Indonesian shallot imports. In contrast, GDP has no significant effect on shallot imports in Indonesia
Typing Analysis and Normalization Construction of Administrative Rating
Authors: Liu Mi
Published: December 2022

Administrative rating is widely used in administrative management activities as a means of classifying supervision, which not only investigates the previous performance or status of rating objects in established fields, but also provides a reference basis for subsequent regulatory behaviors, resulting in the risk of abuse. Administrative rating should have its legality and legitimacy if it is to operate under the framework of administrative rule of law. Therefore, it is necessary to introduce principle of legality, principle of proportionality and principle of remedies to construct the scope of application areas of administrative rating, information collection and processing system in rating and right relief based on the lack of administrative rating norms in application, procedure and relief.
The Mechanism and Path Selection of Green Finance Helping High Quality Economic Development
Authors: Hu Shengluan
Published: December 2022

In view of the environmental problems brought about by the current global climate change and the requirements for high-quality economic development, as the "new engine" of economic power and the "lubricant" of green development, the development of green finance is an inevitable requirement for economic development in the new era. This paper first introduces the profound connotation and interaction between green finance and high-quality economic development, and then expounds the current situation and existing problems of green finance supporting high-quality economic development. On the basis of analyzing the mechanism of green finance for high-quality economic development, this paper proposes an effective path that green finance can take to lead high-quality economic development, which is of great significance for achieving dual carbon goals and high-quality economic development.
PERAN GURU PAI DALAM MENGEMBANGKAN INTELLEGENCE QUOTIENT (IQ) DAN SPIRITUAL QUOTIENT (SQ)
Authors: Gofur Muhamad Abdul , Nur Qolbiyah Fariha
Published: December 2022

Penelitian ini bertujuan untuk mengetahui Peran Guru PAI dalam mengembangkan IQ dan SQ siswa di SDIT Al – ‘Arabi Cikarang Barat. Metode penelitian yaitu metode penelitian kualitatif murni dan bersifat deskriptif kualitatif. Sumber data dari penelitian ini meliputi sumber primer dan sumber sekunder dan teknik pengumpulan datanya dilakukan dengan melakukan wawancara secara terbuka dengan 6 orang Guru PAI. Teknik analisis data menggunakan model interaktif dari Miles dan Huberman. Hasil penelitian menunjukkan bahwa, Peran Guru PAI dalam mengembangkan IQ dan SQ siswa sangat berpengaruh sehingga anak-anak secara bertahap mampu berubah menjadi lebih baik yang didasarkan sesuai dengan syariat agama untuk melaksanakan kewajibannya. Adapun faktor pendukund dan penghambat yang mempengaruh perkembangan IQ dan SQ siswa terdiri dari Faktor Internal dan Faktor Eksternal siswa itu sendiri.
CONSTELAÇÃO FAMILIAR E SUA APLICAÇÃO PELO JUDICIÁRIO NA RESOLUÇÃO DE CONFLITOS
Authors: Soares de Oliveira Shellyda , Britto Felizola Milena
Published: December 2022

O presente trabalho objetiva analisar como a prática da constelação familiar pode contribuir na restauração dos vínculos e solução de lides na seara do Direito de Família. Para tanto, utilizou-se do método dedutivo para a realização de pesquisa bibliográfica. Na investigação, foi possível concluir que a aplicação do método em demandas que tramitam no Poder Judiciário tem sido bastante eficaz, pois os resultados demonstram que, a partir da aplicação nas varas, a quantidade de acordos tem aumentado, possibilitando que os envolvidos passem a alcançar a paz sistêmica na constituição de seu núcleo familiar.
SOBRE LOS PROBLEMAS DE PROTECCIÓN DE LAS PERSONAS MAYORES Y LOS ANCIANOS
Authors: Olegovna Sidorenko Darya , Olegovna Sidorenko Elizaveta
Published: December 2022

El artículo aborda las cuestiones relacionadas con las particularidades de los delitos contra las personas mayores, típicos para varios países europeos, Estados Unidos, Rusia, Belarús, etc. El análisis de las tendencias delictivas permitirá identificar los problemas de las tendencias delictivas modernas en los casos en que las personas mayores sean víctimas de delitos. El artículo aborda el rol de los fiscales en efectuar la inspección de la protección de los derechos e intereses legales de una de las partes más vulnerables de la sociedad, incluyendo la prevención de cualquier forma de violencia y trato inhumano en los lugares de residencia (estancia) de las personas mayores que necesitan atención. La información puede ser útil para mejorar el marco normativo en el ámbito de la protección de los derechos de estas categorías de personas, así como en la investigación de delitos. La actualidad del tema de la publicación viene determinada por la existencia de una necesidad social en el perfeccionamiento de los medios y métodos de contrarrestar la delincuencia hacia las personas mayores cuyas características de edad reducen su seguridad social.
DIGNIDAD HUMANA, REINCIDENCIA Y RESOCIALIZACIÓN EN COLOMBIA
Authors: Peña Cuervo Juan José , Tarapués Sandino Diego Fernando
Published: December 2022

Este artículo busca delimitar los conceptos jurídicos de reincidencia, dignidad humana y resocialización en el ámbito del derecho constitucional y penal, para luego examinar el alcance jurídico de la Sentencia C-181 de 2016 de la Corte Constitucional colombiana que declaró la constitucionalidad de un agravante que duplica la multa como sanción penal, cuando la persona ya ha sido condenada por delitos dolosos o preterintencionales con anterioridad. En concreto, se analiza la relación de la figura jurídica de la reincidencia y las obligaciones en doble vía del fin resocializador de la pena frente al principio constitucional de dignidad humana en el ordenamiento jurídico colombiano, con la finalidad de fijar una postura crítica frente a la declaración de exequibilidad (constitucionalidad) de la reincidencia como circunstancia de agravación punitiva.
IDENTIFIKASI TINGKAT SERANGAN HAMA URET (Lepidiota stigma. F) PADA TANAMAN TEBU (Saccharum officinarum L) DI KABUPATEN SLEMAN
Authors: Imsaghani Dayu Utami  , Muningsih Retno , Gunawan Ciptadi
Published: December 2022

Tanaman tebu (Saccharum officinarum L) termasuk kedalam famili rumput- rumputan (graminae) seperti halnya padi, glagah, jagung, bambu dll. Tanaman ini bagian pangkal hingga ujung batangnya mengandung air gula. Uret (Lepidiota stigma F.) merupakan hama utama pada tanaman tebu yang menyerang ketika masih berada pada fase larva. Penelitian ini menggunakan data sekunder dan dianalisis menggunakan uji korelasi dan regresi. Berdasarkan dari hasil data yang didapat diketahui tingkat serangan hama uret paling tinggi terjadi pada tahun 2014 yaitu 35,46 dan tingkat serangan hama uret paling rendah terjadi pada tahun 2017 yaitu 6,80. Faktor-faktor yang mempengaruhi tingkat serangan hama uret adalah curah hujan, suhu, kelembapan, rendemen dan rotasi tanaman.
Analisis economic value added (EVA) sebagai alat untuk mengetahui kinerja keuangan PT. Sampoerna Agro Tbk
Authors: Mahagiyani Mahagiyani , Saputra Dani Liza
Published: December 2022

Tujuan Penelitian ini adalah untuk mengetahui kinerja keuangan PT. Sampoerna Agro Tbk. tahun 2016 sampai dengan tahun 2021 berdasarkan metode Economic Value Added (EVA). Pendekatan penelitian ini menggunakan pendekatan kuantitatif. Data yang dianalisis adalah laporan keuangan yang terdiri dari laporan posisi keuangan dan laporan laba rugi. Laporan keuangan tersebut yang menjadi dasar dalam perhitungan Economic Value Added (EVA). Hasil penelitian menunjukkan bahwa kinerja keuangan perusahaan berfluktuasi. Penilaian kinerja keuangan berdasarkan analisis EVA dalam enam tahun terakhir pada PT. Sampoerna Agro Tbk. menunjukkan hasil yang positif atau EVA >0, artinya manajemen perusahaan mampu menciptakan nilai tambah ekonomi perusahaan dan manajemen berhasil memenuhi harapan para penyandang dan baik investor dan pemegang saham, kecuali  pada tahun 2016 EVA bernilai negatif atau EVA <0, artinya manajemen perusahaan belum dapat menciptakan nilai tambah ekonomi karena biaya modal / aliran kas yang dibutuhkan untuk mengganti para investor atas resiko usaha lebih besar dari nilai NOPAT yang diperoleh pada tahun 2016 tersebut.
A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY
Authors: Sumer Serpil , Güngör Karyağdı Nazan
Published: December 2022

Individuals make various investment decisions in order to obtain income and to increase their income by using the parts of their income that exceed their expenses. It is seen that a number of factors are effective in these investment decisions taken. They prefer to invest by evaluating the risks and current losses that they will be involved in when investing in a company. For this reason, risk and loss factors are considered as very important factors in shaping the investment decisions made. As a result of this, many factors such as age, gender, educational status and the professions they perform are also effective in shaping the risk and loss factor that occurs when making an investment decision. It is also very important in which channels the investments are concentrated and situations such as loss avoidance during the making affect individual decisions. In this context, the main purpose of this study is to examine the perspectives of graduate students studying in the field of accounting and finance on the concepts of risk and loss aversion and to investigate their impact on investment decisions. In this study, which was conducted for Atatürk University students and tried to analyze the case with a science pattern, a semi-structured interview form technique was used. As a result of the analysis related to the study, it was revealed that the education they received and the professions they have are effective in the investment decisions of individuals receiving graduate education, risk perception and loss aversion are effective in the decisions made. Among the reasons for loss and risk aversion, results were obtained such that feelings such as intolerance and regret are more common, losses are generally accepted at 10%, and investments are mostly used in investment instruments such as gold and stock market. In addition, it has been found that various factors such as “religious belief” and “level of return on the owned profession” have an effect on investment decisions made.
SÜRDÜRÜLEBİLİR PAZARLAMA YAKLAŞIMIYLA KURUMSAL SOSYAL SORUMLULUĞUN BOYUTLARI AÇISINDAN İŞLETMELERİN SEKTÖREL BAZDA ÖNE ÇIKAN FAALİYETLERİNE İLİŞKİN BİR UYGULAMA
Authors: Çakıroğlu Ilgın , Öztek Mehmet Yaman , Pirtini Serdar
Published: December 2022

Kurumsal sosyal sorumluluk, işletmelerin içinde bulundukları topluma dair endişelerini gidermek amacıyla operasyonlarına dahil ettikleri bir kavramdır ve pazarda rekabet avantajı sağlamalarına olanak sunmaktadır. Bu çalışmanın amacı, Capital Dergisi’nin Türkiye’nin en büyük 500 şirketi sıralamasında yer alan şirketlerin stratejilerinde kurumsal sosyal sorumluluk boyutlarının varlığını ortaya çıkarmaktır. Bu kapsamda çeşitli sektörlerde yer alan şirketlerin sektörler bazında ön plana çıkan kurumsal sosyal sorumluluk faaliyetlerine dair bir çerçeve sunulması amaçlanmaktadır. Sistematik örneklem yöntemi ile 99 şirket örnekleme dahil edilmiştir. Çalışmada veri kaynağı olarak şirketlerin kurumsal web sayfalarından yararlanılmıştır. Web sayfalarının içeriği içerik analizi kullanılarak incelenmiştir. Bulgular Türkiye’deki şirketlerin çoğunluğunun kurumsal sosyal sorumluluk boyutları açısından öncelikli olarak sosyal ve çevresel faaliyetlerde bulunduklarını ortaya koymaktadır.
İNSAN KAYNAKLARI YÖNETİMİNDE YAPAY ZEKA: BİBLİYOMETRİK BİR ANALİZ
Authors: Kişi Nermin
Published: December 2022

Bu çalışmanın amacı, 1998-2021 yılları arasında Web of Science (WoS) veri tabanında indekslenen İnsan Kaynakları Yönetimi’nde (İKY) yapay zeka konusundaki bilimsel araştırmaları bibliyometrik analiz yöntemiyle incelemektir. Performans analizi ve entelektüel yapı analizi uygulanan çalışmada konuyla ilgili önde gelen ülkeler, yazarlar, dergiler ve yayınlar belirlenmekte, araştırma eğilimleri ortaya çıkarılmakta ve geleceğe yönelik beklentiler sunulmaktadır. Araştırmanın temel bulguları İKY’de yapay zeka konusuyla ilgili bilimsel üretimin son yıllarda arttığını, Çin ve ABD’nin en üretken ülkeler olduğunu, makalelerin çoğunlukla Elsevier ve Emerald yayınevlerine ait dergilerde yayınlandığını göstermektedir. Makalelerde en çok ortak atıf yapılan dergi Expert Systems with Applications ve en çok ortak atıf yapılan yazar elektronik İKY konusunda yaptığı çalışmalarla tanınan Stefan Strohmeier’dir. Ayrıca, yapay zeka teknolojisinin personel seçimi, işe alma, performans analizi ve çalışan devrinin tahmini gibi çeşitli işlevlerde kullanıldığı saptanmıştır. Araştırma alanının geliştirilmesi için yapay zekanın kariyer yönetimi, ödül yönetimi, ücret yönetimi ve Yeşil İKY üzerindeki etkileri potansiyel araştırma konuları olarak önerilebilir.
Trålundersökning av fisk i Västerhavet : International Bottom Trawl Survey 2022 kvartal 3
Authors: Bland Barbara , Börjesson Patrik
Published: December 2022

Inom ramen för IBTS genomförs trålundersökningar i Skagerrak och Kattegatt och på senare år även vissa områden i östra Nordsjön i kvartal 1 och 3. Under expeditionen utfördes totalt 49 giltiga tråldrag i det undersökta området, 26 i Skagerrak och 19 i Kattegatt samt fyra i Nordsjön. I totalfångsten ingick 61 olika fiskarter, bland annat 10,2 ton sill, 4,1 ton skarpsill, 3,8 ton kolja och 382 kg torsk, totalt 36,6 ton. Biologiska parametrar på individnivå samlas in på sill- och torskfiskar samt rödspätta och tunga. Totalt provtogs 3 883 individer från 11 olika arter med avseende på ålder och könsmognad. Både sill- och skarpsillfångsterna var större i år än föregående år, så också rekryteringen. Torskens 0-grupp i både Skagerrak och Kattegatt ökade kraftigt. Däremot är 2+-guppen av torsk (torsk över ca 37 cm) i stort sett frånvarande. Kolja visar en mycket stor 0-grupp i Skagerrak och 0-gruppen vitling i Kattegatt är avsevärt större än föregående år.
Impact of Digital Marketing on Real Estate Market in China
Authors: Li Siyi
Published: December 2022

The real estate market of China plays an outstanding role in the country’s economy as well as among the biggest one in the world. The rising of purchasing power due to the increasing economy and urban population accelerate the development of property market in China to a great extent. Digital marketing has emerged for promotion of products and services, which attracts the attention of realtors and brokers in the real estate market in the era of big data. This paper examines the impact of digital marketing on real estate market in China, especially for the consumer behaviours and businesses. The study makes the utilization of both primary data and secondary as well as one case to check the condition of Chinese real estate and digital marketing condition. Mathematical tools (e.g., Excel and JASP) are implemented for the data visualization. According to the analysis, digital marketing has great impact on the Chinese real estate market. It will promote consumers’ intention to purchase housing properties based on the precisely product and service targeting and quality provided. For real estate enterprises, it will reduce their cost of advertising, improve the efficiency to reach their audience as well as acquire higher transaction volumes. However, without suitable digital marketing strategy, it may lead to adverse consequences. These results shed light on enhancing awareness of effect of the digital marketing on the real estate market in China.
Monetary Policy Uncertainty and China’s Consumption Industry: Evidence from Fed’s Rate Hike
Authors: Tian Yun
Published: December 2022

This paper focuses on the fact that what will China's consumption look like under the influence of Fed’s rate hike. Before finding out the result, the background of the Fed’s rate hike and China's consumption, and the role of the raising interest rate will be introduced. And then, two data series will be used, which are USD/CNY exchange rate and consumer industry index. After that, based on two data series, two models, namely VAR model and ARMA-GARCH model will be built in order to observe these two data series. However, it is also necessary to check the stability of two data series and two models. In addition, the results of models will be discussed, analyzing how Chinese consumption is influenced by Fed rate hike. At the end of this article, advice will be given for the policymakers to deal with the situation of Fed’s rate hike. Hopefully, this article can give some advice and help to policymakers and investors.
Logistics Competitiveness of Jiangsu Province: Analysis Using the Diamond Model
Authors: Chen Shumin , Li Jiazhen , Sun Sitao
Published: December 2022

The logistics industry plays an indispensable part in the national economy, and it can promote economic growth and urban development. This paper uses the diamond model to analyze the opportunities and challenges of the logistics industry in Jiangsu Province from 6 aspects. It illustrates the possible factors and conditions affecting the development of the logistics industry. In the end, it uses the analysis above to propose corresponding countermeasures and suggestions to boost the logistic industry in Jiangsu Province.
Research on Improving Consumer Purchase Intention by Enhancing Brand Image: Evidence from Field Experiments on Starbucks
Authors: Luo Senhua
Published: December 2022

How to improve consumer purchase intention and then corporate performance is a hot issue that enterprises are concerned about. Many researchers have investigated typical factors influencing purchase intention from the dimensions of cultural factors, scarcity effects, and market strategies. However, few types of research are available on how brand image affects the purchase intention of consumers. Therefore, this paper uses Starbucks as an example to identify the relation between brand image and the purchase intention consumers hold by collecting data on consumers’ purchasing behavior, evaluating brand images, and conducting correlation and heterogeneity analysis. Empirical results have shown brand image is significantly correlated to purchase intention, which varies among groups with various characteristics. Correlation is stronger if a consumer is female, younger, earn a lower salary, visits Starbucks less frequently, or spends less in a single visit. This paper can help companies fully understand how the brand image affects consumers’ purchase intention. In that case, they can make clear the effectiveness of their brand marketing when formulating business strategies to obtain more turnover and profit through this method.
Marketing Strategy Analysis and SWOT Analysis of Haidilao Under the COVID-19 Epidemic
Authors: Xiao Pengchao
Published: December 2022

Since 2020, the COVID-19 pandemic has spread around the world and caused a huge impact on the economy. In the catering industry, the emerging online restaurants, which mainly focus on online sales, are growing rapidly thanks to China's epidemic management policy. In contrast, traditional restaurants, where offline dining is the main form of dining, have been hit hard by the coronavirus pandemic as people cannot go out. Based on the theory of consumer behavior, this paper analyzes the performance, financial status, advantages, and disadvantages of Haidilao, a traditional hotpot chain enterprise, during the epidemic period through case studies and literature research methods. This study found that the impact of COVID-19 on consumers and aggressive marketing strategies were the main reasons for the loss of Haidilao. Through this study, this paper proposes solutions to the financial crisis and product deficiencies of Haidilao and hopes to provide a reference for the traditional catering industry to develop appropriate marketing strategies during the COVID-19 pandemic.
Analysis of Fast Fashion Brand Marketing Strategy in China Based on The STEPPS: Taking Brandy Melville as an example
Authors: Chen Kathy
Published: December 2022

Despite an overall downtrend in the expansion of the fast fashion industry, Brandy Melville (BM), an Italian clothing brand that attracted most of its popularity in California, opened its first offline location in 2019 in Shanghai, China. With its revolutionary and novel marketing strategies like social media-only or one-size-fits-all, the brand and its clothing style immediately went viral, sweeping social media channels, winning the favor of young women, and bringing pronounced attention across the country. How did BM succeed in China? This study is an exploratory research that aims to use three key components of the STEPPS framework to explain this question. It points out the positive and negative effects of BM’s strategies and potential problems that BM could face, providing a chance for BM and similar brands to use STEPPS to reflect and better their existing marketing strategies. Using Social Currency, BM found its inner remarkability and created exclusivity through its one-size-fits-all product, generated scarcity through a limitation of offline stores and the number of clothes supplied, and applied game mechanics through discriminatory hiring practices. These practices were also implemented by applying strategies of highly arousal emotions like excitement, anger, and anxiety to boost the brand’s word of mouth. By narrowing the target market, BM established and emphasized a unique style for their clothes, making their brand publicly visible. Though the current policies are the reasons for BM’s success, in a world with a growing emphasis on diversity, these strategies might eventually backfire, risking the brand’s reputation.
NURO’s future challenge to delivering robots
Authors: Chang Youze , Di Tinna Tianyi , Ma Xintong
Published: December 2022

Business analysis act as an important part of every company. NURO is a newly established business that found an electric-powered delivery vehicle that could drive by itself. The service is based on last-mile delivery of groceries, food, consumer products, and parcels. This article mainly focuses on the prospect development of artificial intelligence which may become a fashion trend in the future. This article uses NURO which is a new technology company, creating a delivery vehicle as an example and analysis it from the aspects of business, strategies, and finance by using the SWOT method. Moreover, there are several goals that we are trying to achieve. For instance, NURO's cars should become more sustainable and safer, making effective delivery happens. As a result, if NURO can reach this altitude, there is no competitor left to compete market with NURO. It would not be limited to delivering parcels like necessities or daily products mainly within the community.
Literature Review of Covid-19 on Economy Area
Authors: Dong Kun
Published: December 2022

This paper reviews literatures of the impact of Covid-19 on economy. It is divided the influence into three sections which are macro-economy, stock market and firm-level. All article indicates that Covid-19 pandemic led negative impact on global economy. However, government response action, no matter monetary, fiscal and social policy, can mitigate the negative effects. In addition, companies also have abnormal behavior after Covid-19 outbreak because of uncertainty, but it does not represent their negative expectation of future.
Research on Imported Cross-border E-commerce Marketing Strategy—A Case Study of Little Red Book
Authors: Wang Lu
Published: December 2022

With the development of the Internet economy, cross-border e-commerce platforms, as a new foreign trade mode and economic growth point, have huge market potential by introducing high-quality imported goods to gain the favour of domestic consumers. Taking the Little Red Book as an example, based on the study of the cross-border e-commerce industry environment, this paper explores the business model and competitive strategy of the Little Red Book. Then the current marketing strategy of the Little Red Book as a cross-border e-commerce platform is analyzed in detail. Finally, the article puts forward some rationalized marketing suggestions to sharpen the competitive edge of the platform by combining the developmental characteristics of cross-border e-commerce.
Research on the Influence of COVID-19 on Overall Sales of Cars and Cars in Different Categories in China
Authors: Lyu Guoliang
Published: December 2022

COVID—19 outbreak has caused a global economic recession; automotive industry plays a key role in economy nowadays. Previous studies were focused on the short-term impact of the COVID outbreak. This study is aimed to evaluate two years after the COVID outbreak, what impact did COVID post on the Chinese automotive industry overall and across different categories, how sales of car models with different price, nationality, and car type reacts to the COVID outbreak. The result of this study shows that COVID posted a significant negative impact on Chinese car sales overall. The higher priced car models impacted less by the COVID outbreak, chinse models impacted more by the COVID outbreak, and no significant evidence to show how SUV models impacted by the COVID outbreak. These findings can help car companies to make the most ideal production, operation and supply chain management decisions when a natural shock happens in the future.
Factors Affecting the Punctuality of Logistics Services Using Binary Logistic Regression
Authors: Li Biwei
Published: December 2022

The Indian logistics industry is in a period of rapid development. The purpose of this study is to analyze the factors affecting the punctuality of trucks for logistics distribution services in India based on data analysis. The data comes from 6880 pieces of data from the VTS data platform. A binary regression model was established for data analysis, and the model was tested to ensure statistical significance. Binary logistic regression was used to examine truck types, geographic locations, commodity types, order types, and suppliers for logistics services to examine significant differences between on-time and late. Binary logistic regression concluded that the shorter the distance, the signing of the perfect contract, and the selection of a specific type of vehicle, the better development of the logistics level is easier to be on time. This study provides suggestions for improving management strategies, which can be used as a reference for the development of logistics companies.
Research on the Impact of Airline Fuel Price Fluctuations on China’s Aviation Industry in the Post-epidemic Era
Authors: Ni Jianan
Published: December 2022

The first half of 2022 saw a significant increase in global crude oil prices, which led to a significant increase in China’s jet fuel charges, with some airline tickets charging passengers more than the face value of the ticket. This paper explores consumers’ responses to the increase in jet fuel charges. The study shows that consumers are less satisfied with the increase in fuel costs, that some consumers are choosing alternative travel options, and that airline ticket sales for business travel in summer 2022 are lower than in the same period last year. The article explores some preferential fare policies that airlines can use to improve the situation. This article has contributed to the subsequent policies offered by airlines. In the overall environment of rising crude oil charges, the future price trend of jet fuel charges will not return to the low prices before the epidemic, and its impact on consumers will become apparent over time. People’s consumption levels and willingness to spend are gradually decreasing due to the work stoppage and economic slowdown caused by the quarantine policy under the epidemic in China. The trend of increased consumer appetite in the tourism sector, now brought about by the relaxation of the quarantine policy, will also level off.
Human Resources Department Optimization in Chinese Internet Enterprises: A Case Study of ByteDance
Authors: Chen Junxi
Published: December 2022

ByteDance is one of China's most successful Internet enterprises, together with Alibaba and Tencent are considered as the first level of Chinese Internet industry, also known as BAT. As a fast-growing and still rising enterprise, ByteDance tends to learn from the other two more experienced enterprises in the organization design and division of labor of the human resources department, using a modified combination of human resources theories. ByteDance is relatively younger, lacking adequate practice and experience based on itself, and therefore is less skilled in the application of theories. Based on the five-month internship of the author, this paper combines the traditional six modules theory of human resources management with the three pillars theory proposed at the beginning of the 21st century, analyses the problems of ByteDance human resources department, and combines the relevant academic achievements with the actual situation, puts forward improvement strategies for employees, management mode and organization design. This paper provides ideas for ByteDance and other Internet companies in China to optimize the design of human resources departments, as well as other emerging industries in the future.
Introduce Diversity and Inclusive Management to organizational culture building and a combination with Chinese scenarios
Authors: Bai Xinyu
Published: December 2022

This paper is developed under the background of globalization and the development of the concept of workplace diversity. It is shown that workplace diversity has been beneficial for organizations’ development however it is a challenge for managers. For solving this problem, people started to focus on the issue of Diversity and Inclusion management. The management of diversity is a business technique used by firms to attract, maintain, and develop personnel from diverse backgrounds, and inclusion is a concept focused on employees‘ engagement. This article introduced organizational culture building, an invisible management method, which can create an invisible atmosphere that simulates the emergence of the developing goal, direction, and guiding concept, into the Diversity and Inclusion management process. It also brought up the opinion that the influencing mechanism between Diversity and Inclusion management and Organizational culture building is mutual, and especially focused on why and how to bring the idea of Diversity and Inclusion management into organizational culture development. It also provided several suggestions for companies to make the better implementation of this policy.
Competitive strategy analysis of cross-border e-commerce platforms in the UK - taking AliExpress as an example
Authors: Huang Minjun , Luo Zixu , Zhen Wei , Xu Luyun
Published: December 2022

AliExpress is an important cross-border e-commerce platform under Alibaba Group. With more than 200 countries and regions covered till 2022, AliExpress will be the largest B2C cross-border e-commerce platform in China. It has also built a productive logistics management feedback system. As one of the important target markets of AliExpress, the European market occupies an important position that cannot be ignored in terms of consumption potential, economic level, and e-commerce foundation. Therefore, occupying a certain market share in the UK market is indispensable for the current development of AliExpress. This paper adopts the SWOT analysis method, through the analysis of the internal advantages and disadvantages of AliExpress, and the analysis of the British market environment, to explore the advantages and problems of the cross-border e-commerce platform in the British market, and according to the analysis results, make corresponding recommendations in accordance with the rules of developing strengths, overcoming weaknesses, exploiting opportunities, and reducing threats.
Analysis Of Competitive Strategy Of Bilibili Content Ecology
Authors: Duan Yamin
Published: December 2022

With the development of The Times, the Internet industry has gradually penetrated all aspects of our daily life, especially in the field of pan-entertainment, among which the video industry is the gathering place of the Internet industry. Long video websites include iQiyi, Youku, and Tencent, while short video websites include Douyin and Kuaishou. Bilibili, an especially popular video website in recent years, has attracted many young people as its users. Bilibili, as a video website with both long and short videos, mainly focuses on PUGC content but also has rich self-made content. It has strong competition from many video websites, but it also successfully occupies a considerable part of the market with its unique content ecology and bullet screen culture. This paper will analyze the external and internal competition pattern of Bilibili, then analyze its differentiated competition strategy and competitive advantages, and finally put forward suggestions and prospects for its future development direction.
Analysis of The Trend of Spotify
Authors: Li Jingting
Published: December 2022

With the change in people's music consumption patterns, music streaming media enterprises have attracted more and more attention. Spotify is one of the largest music streaming media enterprises at present, and its rapid development has been attracting attention. As the market becomes increasingly competitive, Spotify's single business model is increasingly limited. Through the combination of qualitative and quantitative research, this paper concludes that the main problems of Spotify's current business model are as follows: firstly, it cannot produce content, and acquiring music playing rights only by buying the copyright of record companies not only consumes a lot of money but also has uncertainties. Second, only relying on a single advertising and subscription fees revenue model has been unable to meet the needs of enterprise management costs. Third, as the competition among music-streaming services intensifies, Spotify must be able to provide users with music that is more satisfying to their tastes. Therefore, to solve these problems in the future, Spotify can focus on creating its own record company, upgrading its algorithm, and developing its own hardware products to enrich its business model.
Comparison for the Characteristics of the OA, MRP, and ERP Systems
Authors: Zhang Shaojia
Published: December 2022

Information systems play varied roles in businesses and in the growth of businesses as a result of advancements in computer technology. On the comparison of MRP and ERP and the development process, certain scholars have offered their perspectives. There are, however, few researches that compare the traits of OA, MRP, and ERP in detail. In this paper, the features of office automation systems, material demand planning systems, and manufacturing resource planning systems are contrasted and discussed along with their historical development, present state, and various system goals. This study provides a summary of the OA, MRP, and ERP systems. The three MRP development stages are outlined, along with the distinctions between the relevant environment, production process, capacity needs, fundamental parts of e-commerce activities, management modules, and other characteristics. Enterprise managers can effectively improve the office and production efficiency of enterprises by analyzing, designing, implementing, and combining management knowledge of different systems. These results shed light on guiding further exploration of understanding the comparison of three system characteristics.
The Stock Price Analysis of Netflix Prediction
Authors: Yan Qiuyu
Published: December 2022

Since the inception of the stock market, people have been using various data models, machine learning, and data mining to predict the future movement of stock prices to make huge profits. The rise and fall of stock prices are influenced by many factors, such as political, economic, social, and market factors. For stock investors, the prediction of stock market trends is directly related to profit capture. In this paper, we use Netflix's stock price for the past ten years as the dataset for this paper. An LSTM model will be built to predict the stock price trend of NETFLIX in the next 30 days. The dataset will be divided into a training set and a test set to test the degree of fit of the data. The results show that the LSTM model is a good fit for the predicted data and the real data. Finally, Netflix's stock price for the next 30 days will be predicted using Netflix's stock price for the past 10 years, and the results show that Netflix's stock price is on an upward trend for the next 30 days.
Opportunities and Challenges in Singapore under the COVID-19 Pandemic
Authors: He Chenlong , Li Yihong , Wang Yueqi
Published: December 2022

Singapore Airlines is a typical state-owned enterprise and the only airline on Fortune magazine's list of the world's 50 most admired companies. This paper first summarizes and analyzes the basic situation and background information of Singapore Airlines; Then, based on the profit and loss data of the annual report, it pointed out the main impact of the epidemic on airlines, and analyses the impact of policy, economic, social and technological factors based on PEST analysis. Finally, based on the observation and practice of the development trend of Singapore Airlines, the author puts forward countermeasures and suggestions for the future development of airlines in the post-epidemic era, including continuous innovation, careful listening to customers' opinions, standardized corporate governance, and so on. Collect existing research literature on Singapore Airlines, consolidate relevant theoretical knowledge, and conduct empirical analysis based on annual report data to further enrich the study of enterprise value Singapore Airline's PEST analyzer Operational Capability Analysis Liability Analysis
Based on Statistical Analysis and Regression Model Analysis the Influencing Factors of College Students' Online Shopping Satisfaction
Authors: Gao Qianhui
Published: December 2022

It is popular for people to purchase goods online, the college students are the main part of the customs shopping online. This study is to figure out what factors can influence the online shopping satisfaction of college students by using a self-compiled questionnaire. Then this paper uses a regression model to analyze the data collected from college students. The results show that most college students shop online once or three times a week, and their average monthly consumption amount is around 1,000 yuan. The whole attitude presents a positive attitude among college students. What’s more, the main factors affecting consumers 'satisfaction with online shopping are: the product description is not expected, the sellers' services, the website information security and the convenience of the website. Only by finding out the main influencing factors can this report put forward opinions accordingly, to optimize the online shopping experience and further promote the prosperity and evolution of online shopping.
The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media
Authors: Li Yanjin
Published: December 2022

For the fast fashion economy, the faster the product is updated and the more categories there are, the larger the brand will be. Speed, category, and price are all essential elements for a successful fast fashion business. But all of these elements serve the first principles of the industry. That is, these fast fashion brand companies use various fashion elements to maximize their ability to capture the various social psychologies of the moment and make these fashion elements the popular goods of the period. Therefore, this paper focuses on SHEIN, a brand that is now a huge success in the global apparel market, and evaluates three strategies that it uses to gain insight into consumer psychology and gain word-of-mouth (using data management to gain effective consumer Insights, using affiliate marketing programs to create social media viral spread, and creating a combination of UGC and PGC content with its brand power to enhance users' spontaneous communication behavior). A questionnaire was created to determine the behavior and psychology of customers when purchasing fast fashion items, and 237 people completed it. It was clear that SHEIN's marketing strategy and its novelty of style and low price could attract a group of consumers. However, some drawbacks are also evident, such as customers' overall perception of the brand, which will affect the enhancement of SHEIN's brand value. The results can help SHEIN to create optimized tactics by considering customers' psychology during the post-pandemic era when more people consider more about the sustainability of their consumer behavior.