bluuebunny/crossref_metadata_2025 huggingface dataset:
Investigasi Loyalitas Pelanggan Kereta Api Bandara di Medan
Authors: Syahzan Ghiffary Ramadhan , P Agung Kresnamurti Rivai , Saidani Basrah
Published: April 2023

This study aims to determine the effect of service quality on customer satisfaction, the perceived value on customer satisfaction, customer satisfaction on customer loyalty, service quality on customer loyalty, the perceived value on customer loyalty, service quality on customer loyalty through customer satisfaction as an intervening variable, and the perceived value on customer loyalty through customer satisfaction as an intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study was 311 respondents in the form of customers which used KA Bandara Railink Kualanamu. Data analysis uses SPSS version 24 and LISREL version 8.9 techniques to process the research data. Then, the study revealed that service quality and perceived value positively and significantly influence customer satisfaction. Customer satisfaction, service quality, and perceived value affect customer loyalty, meanwhile service quality and perceived value have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable.

 

Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap customer satisfaction, perceived value  terhadap customer satisfaction, customer satisfaction  terhadap customer loyalty,  service quality  terhadap customer loyalty, perceived value  terhadap customer loyalty, service quality  terhadap customer loyalty  melalui customer satisfaction sebagai intervening, perceived value  terhadap customer loyalty melalui customer satisfaction sebagai intervening, Pengumpulan data dilakukan dengan metode survei, dan instrumen yang digunakan berupa kuesioner. Jumlah sampel yang digunakan pada penelitian ini sebanyak 311 responden berupa penumpang yang menggunakan Kereta Api Bandara Railink Kualanamu. Analisis data menggunakan teknik SPSS versi 24 dan LISREL versi 8.9 untuk mengolah data hasil penelitian. Maka, penelitian mengungkap bahwa service quality dan perceived value secara positif dan signifikan berpengaruh terhadap customer satisfaction. Service quality, perceived value dan customer satisfaction berpengaruh terhadap customer loyalty, sementara service quality dan perceived value berpengaruh positif dan signifikan terhadap customer loyalty melalui variabel customer satisfaction sebagai intervening.
Pengaruh Electronic Word of Mouth dan Brand Image terhadap Purchase Intention dengan Brand Awareness sebagai Intervening: Studi Pada Produsen Dessert Box
Authors: Ulan Komariah , P Agung Kresnamurti Rivai , Sari Dewi Agustin Pratama
Published: April 2023

The purpose of this study was to see the effect of Electronic Word of Mouth on Brand Awareness, Brand Image on Brand Awareness, Brand Awareness on Purchase Intention, Electronic Word of Mouth on Purchase Intention, Brand Image on Purchase Intention, Brand Awareness mediating E-WOM on Purchase Intention, Brand Awareness mediates Brand Image on Purchase Intention on followers of Bittersweet by Najla Instagram social media in the Jakarta area. The research data was collected by distributing questionnaires to followers of social media Instagram Bittersweet by Najla, domiciled in the Jakarta area. The sample of this study was 250 respondents. Researchers used Lisrel version 8.8 as an SEM application to process and analyze research data. The results of the study show a positive and significant influence between Electronic Word of Mouth on Brand Awareness, Brand Image has a significant effect on Brand Awareness, Brand Awareness has a significant considerable effect on Purchase Intention, Electronic Word of Mouth has a significant influence on Purchase Intention, Brand Image has a significant influence on Purchase Intentions, Brand Awareness has a role as a mediator of the positive and significant relationship between E-WOM and Purchase Intention and Brand Awareness has a role as a mediator of the relationship between Brand Image and Purchase Intention in a positive and significant way in Bittersweet by Najla.

 

Tujuan dari penelitian ini adalah untuk melihat pengaruh Electronic Word of Mouth terhadap Brand Awareness, Brand Image terhadap Brand Awareness, Brand Awareness terhadap Purchase Intention, Electronic Word of Mouth terhadap Purchase Intention, Brand Image terhadap Purchase Intention, Brand Awareness memediasi E-WOM terhadap Purchase Intention, Brand Awareness memediasi Brand Image terhadap Purchase Intention pada pengikut sosial media Instagram Bittersweet by Najla di wilayah Jakarta. Data penelitian dikumpulkan dengan penyebaran kuesioner kepada pengikut sosial media Instagram Bittersweet by Najla yang berdomisili di Wilayah Jakarta dan sampel penelitian ini ialah sebanyak 250 responden. Peneliti menggunakan Lisrel versi 8.8 sebagai aplikasi SEM untuk mengolah dan menganalisis data penelitian. Hasil dari penelitian menunjukkan pengaruh positif dan signifikan antara Electronic Word of Mouth terhadap Brand Awareness, Brand Image berpengaruh signifikan terhadap Brand Awareness, Brand Awareness berpengaruh signifikan pada Purchase Intention, Electronic Word of Mouth memiliki pengaruh signifikan pada Purchase Intention, Brand Image memiliki pengaruh signifikan pada Purchase Intention, Brand Awareness memiliki peran sebagai mediator hubungan antara E-WOM terhadap Purchase Intention secara positif dan signifikan serta Brand Awareness memiliki peran sebagai mediator hubungan antara Brand Image terhadap Purchase Intention secara positif dan signifikan pada Bittersweet by Najla.
Pengaruh Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Hand Sanitizer Dimediasi oleh Citra Merek Dimasa Pandemi Covid-19
Authors: Humris Muhammad Umar Al Fikri , Muhammad Sadat Andi , Rahmi
Published: April 2023

This study aims to find out the direct influence of price on purchasing decisions, the direct influence of EWOM on purchasing decisions, the direct influence of price on brand image, the direct influence of EWOM on brand image, the direct influence of brand image on purchasing decisions, indirect influence of price on purchasing decisions through brand image, indirect influence of EWOM on purchasing decisions through brand image. The data collection method uses a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 220 respondents Dettol Hand sanitizer customers. Data analysis uses SPSS software version 25 and Lisrel 8.8 to process and analyze research data. Hypothesis testing results show that Price has a positive but insignificant effect on purchasing decisions, EWOM has a positive and significant effect on Purchasing Decisions, Price has a positive and significant effect on Brand Image, EWOM has a positive and significant effect on Brand Image, Brand Image has a positive but not significant effect on Buying Decisions, Brand Image does not mediate between Price and Buying Decision,  and The Brand Image does not mediate between EWOM and the Buying Decision.

 

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian, pengaruh EWOM terhadap keputusan pembelian, pengaruh harga terhadap citra merek, pengaruh EWOM terhadap citra merek, pengaruh citra merek terhadap keputusan pembelian, pengaruh tidak langsung harga terhadap keputusan pembelian melalui citra merek, pengaruh tidak langsung EWOM terhadap keputusan pembelian melalui citra merek. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 220 responden pelanggan Hand sanitizer Dettol. Analisis data menggunakan software SPSS versi 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian. Hasil pengujian hipotesis menunjukan Harga berpengaruh positif tetapi tidak signifikan terhadap Keputusan pembelian, EWOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Harga berpengaruh positif dan signifikan terhadap Citra Merek, EWOM berpengaruh positif dan signifikan terhadap Citra Merek, Citra Merek berpengaruh positif tetapi tidak signifikan terhadap Keputusan Membeli, Citra Merek tidak memediasi antara Harga dan Keputusan Membeli, dan Citra Merek tidak memediasi antara EWOM dan Keputusan Membeli.
Faktor-Faktor yang Memengaruhi Niat Pembelian Pengikut Media Sosial Produk Skincare di Jakarta
Authors: Firyal Thifally Cantika , Usep Suhud  , Aditya Shandy
Published: April 2023

The purpose of this research is to verify the positive and significant influences of e-wom, social media marketing, and brand image on the purchase intention of skincare product “S”. This research use distributing questionnaire survey method. The number object of this research is 200 respondents with the following characteristics; followers of the skincare brand “S” on social media, domiciled in Jakarta and aged around 17-60 years. Then, the researcher used SPSS software version 26 as a tool to verify the validity of Exploratory Factor Analysis and Cronbach’s Alpha, and AMOS software version 26 which is a program to analyze Structural Equation Model (SEM) and examine the validity of Confirmatory Factor Analysis and hypothesis testing. Based on the test performed, this research showed that e-wom on purchase intention has no significant influence, e-wom has a positive and significant influence on brand image, social media marketing has a positive and significant influence on brand image, social media marketing has a positive and significant influence on purchase intention, and brand image has a positive and significant influence on purchase intention.

 

Tujuan dari penelitian ini adalah untuk menguji pengaruh positif dan signifikan e-wom, social media marketing, brand image terhadap purchase intention produk skincare “S”. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner. Objek dari penelitian ini yaitu 200 responden dengan karakteristik; pengikut sosial media produk skincare “S”, berdomisili di Jakarta, dan berusia sekitar 17-60 tahun. Lalu, peneliti menggunakan software SPSS versi 26 sebagai alat untuk menguji validitas Exploratory Factor Analysis dan Cronbach’s Alpha, dan software AMOS versi 26 yaitu suatu program untuk menganalisis Structural Equation Model (SEM) untuk melakukan validitas Confirmatory Factor Analysis dan uji hipotesis.  Berdasarkan uji yang telah dilakukan, penelitian ini menunjukkan bahwa e-wom terhadap purchase intention tidak ada pengaruh signifikan, e-wom terhadap brand image positif dan signifikan, social media marketing terhadap brand image positif dan signifikan, social media marketing terhadap purchase intention positif dan signifikan dan brand image terhadap purchase intention positif dan signfikan.
Faktor-Faktor yang Mempengaruhi Word of Mouth Bank Syariah di Jakarta
Authors: Suharjo Muhamad , Basrah Saidani  , Febrilia Ika
Published: April 2023

This study aims to determine the effect of service quality, company image, and customer satisfaction on word of mouth on islamic bank. Data collection applies the purposive sampling method using a Likert scale. The sample of transactions obtained is 200 respondents who are islamic bank customers, domiciled in Jakarta, and have transacted at least twice. Data were processed using SPSS software version 25 for the validity-reliability test. Data analysis and hypothesis testing with Amos software version 21. The results of this study: (1) service quality has a positive and significant effect on customer satisfaction; (2) company image has a positive and significant effect on customer satisfaction; (3) service quality has a positive and significant effect on word of mouth; (4) corporate image has a positive and significant effect on word of mouth; (5) customer satisfaction has a positive and significant effect on word of mouth; (6) service quality has a positive and significant effect on word of mouth through customer satisfaction indirectly; (7) corporate image has positive and significant effect on word of mouth through customer satisfaction indirectly.

 

Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, citra perusahaan, dan kepuasan nasabah terhadap word of mouth bank syariah. Penghimpunan data menerapkan metode purposive sampling menggunakan skala Likert. Sampel yang didapatkan berjumlah 200 responden yang merupakan nasabah bank syariah, berdomisili di Jakarta, dan setidaknya melakukan transaksi sedikitnya dua kali. Olah data dilakukan menggunakan software SPSS versi 25 untuk uji validitas-reliabilitas. Analisis data dan uji hipotesis dengan software Amos versi 21. Hasil penelitian: (1) kualitas pelayanan berpengaruh terhadap kepuasan nasabah secara positif dan signifikan; (2) citra perusahaan berpengaruh terhadap kepuasan nasabah secara positif dan signifikan; (3) kualitas pelayanan berpengaruh terhadap word of mouth secara positif dan signifikan; (4) citra perusahaan berpengaruh terhadap word of mouth secara positif dan signifikan; (5) kepuasan nasabah berpengaruh terhadap word of mouth secara positif dan signifikan; (6) kualitas pelayanan berpengaruh secara tidak langsung terhadap word of mouth melalui kepuasan nasabah secara positif dan signifikan; (7) citra perusahaan berpengaruh secara tidak langsung terhadap word of mouth secara positif dan signifikan.
Pengaruh Electronic Word of Mouth, Destination Image, Attitude Toward Destination dan Destination Trust terhadap Visit Intention: Studi pada Generasi Z di Jabodetabek
Authors: Aldrian  , Usep Suhud  , Febrilia Ika
Published: April 2023

This study aims to examine the effect of e-wom, destination image, attitude toward destination, destination trust, and visit intention. This research uses quantitative methods. Collecting data using a questionnaire. The subjects of this study were 217 respondents who live in the Jabodetabek area. Data analysis using SPSS and AMOS version 24. The results show that the first hypothesis proves that e-WoM has a positive and significant effect on the image of the destination received. The second hypothesis proves that e-WoM has a positive and significant effect on attitudes towards accepted goals. The third hypothesis proves that e-WoM has a positive and significant effect on the goals of trust received. The fourth hypothesis proves that e-WoM has a positive and significant effect on rejected visit intentions. The fifth hypothesis proves that the image of the destination has a positive and significant effect on the intention of being rejected. Hypothesis Prove that attitude towards the destination has a positive and significant effect on visit intention is rejected. The seventh hypothesis proves that destination trust has a positive and significant effect on the intention of the visit received.

Penelitian ini bertujuan untuk menguji pengaruh e-wom, destination image, attitude toward destination, destination trust, dan visit intention. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data menggunakan kuesioner. Subjek penelitian ini adalah 217 responden yang berdomisili di wilayah Jabodetabek. Analisis data menggunakan SPSS dan AMOS versi 24. Hasil penelitian menunjukkan bahwa hipotesis pertama membuktikan e-WoM berpengaruh positif dan signifikan terhadap destination image diterima. Hipotesis kedua membuktikan e-WoM berpengaruh positif dan signifikan terhadap attitude toward destination diterima. Hipotesis ketiga membuktikan e-WoM berpengaruh positif dan signifikan terhadap destination trust diterima. Hipotesis keempat membuktikan e-WoM berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis kelima membuktikan destination image berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis keenam membuktikan attitude toward destination berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis ketujuh membuktikan destination trust berpengaruh positif dan signifikan terhadap visit intention diterima.
Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Layanan Subscription Video on Demand (SVOD)
Authors: Artdiansyah Aminda Akbar , Basrah Saidani  , Aditya Shandy
Published: April 2023

This research aims to investigate the effect of perceived value, perceived price, and social influence on the attitude and purchase intention of subscription of video on demand. This research uses the quantitative method. The data collection uses survey methodology with questionnaires as the instrument in this research. The sample used in this research is 200 respondents who live in the Jabodetabek area and have not purchased or are considering a Disney+ Hotstar subscription. The SEM (Structural Equation Modelling) method that is used in this research is processed by data processing software, specifically SPSS version 28 for validity and reliability test and 26 for testing the research model and hypothesis. The result of hypothesis testing shows that perceived value and perceived price have a significant influence on attitude. The result also finds that perceived value, perceived price, social influence, and attitude significantly influence purchase intention.

 

Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived value, perceived price, social influence, attitude dan purchase intention terhadap layanan Subscription Video on Demand. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dilakukan dengan metode survei dan kuesioner merupakan instrument penelitian ini. Sampel yang digunakan dalam penelitian ini adalah 200 responden yang berdomisili di wilayah Jabodetabek dan belum membeli atau sedang mempertimbangkan untuk membeli langganan Disney+ Hotstar. Metode SEM (Structural Equation Modelling) yang akan digunakan dalam penelitian ini menggunakan aplikasi pengolah data yaitu SPSS versi 28 untuk pengujian validitas dan reliabilitas serta aplikasi Amos versi 26 untuk pengujian fit suatu model penelitian dan uji hipotesis. Hasil pengujian hipotesis menunjukkan bahwa perceived value dan perceived price berpengaruh signifikan terhadap attitude. Hasil penelitian juga menemukan bahwa perceived value, perceived price, social influence, dan attitude berpengaruh signifikan terhadap purchase intention.
Pengaruh Kepemimpinan Autentik dan Kesejahteraan Afektif terhadap Komitmen Afektif Karyawan Startup Bidang Edutech
Authors: Saruksuk Melianti , Nurdin Hidayat  , Lutfia Annisa
Published: April 2023

This study aims to analyze the effect of authentic leadership and affective well-being on the affective commitment of employees at PT Daya Cerdas Bangsa. The type of research is quantitative research. The population of the study is all employees of PT Daya Cerdas Bangsa. The sampling technique used purposive sampling in order to obtain a sample of 200 employees. The research method was conducted by survey using google form with a five-point Likert scale. The data analysis technique used SPSS and Amos. Based on the test, it can be said that authentic leadership has a positive and significant effect on affective well-being. Authentic leadership has a positive and significant effect on affective commitment. Affective well-being has a positive and significant effect on affective commitment. In addition, authentic leadership can have a direct effect on affective commitment or through the mediation of affective well-being. This study found that the positive effect of the third variable was 48.5%, 43.8%, 45.1%. influenced by other factors.

 

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan autentik dan kesejahteraan afektif terhadap komitmen afektif karyawan di PT Daya Cerdas Bangsa. Jenis penelitian adalah penelitian kuantitatif. Populasi dari penelitian ini seluruh karyawan PT Daya Cerdas Bangsa. Teknik pengambilan sampel menggunakan purposive sampling sehingga diperoleh sampel sebanyak 200 karyawan. Metode penelitian dilakukan dengan survei menggunakan google form dengan skala likert lima poin. Teknik analisis data menggunakan SPSS dan Amos. Berdasarkan hasil pengujian dapat disimpulkan bahwa kepemimpinan autentik berpengaruh positif dan signifikan terhadap kesejahteraan afektif. Kepemimpinan autentik berpengaruh positif dan signifikan terhadap komitmen afektif. Kesejahteraan afektif berpengaruh positif dan signifikan terhadap komitmen afektif. Selain itu kepemimpinan autentik dapat berpengaruh secara langsung terhadap komitmen afektif ataupun melalui mediasi dari kesejahteraan afektif. Penelitian ini menemukan bahwa pengaruh positif dari ketiga variabel sebesar 48,5%, 43,8%, 45,1%. Selebihnya dipengaruhi oleh faktor lain.
Pengaruh Kepuasan Kerja dan Stress Kerja terhadap Turnover Intention pada Petugas Penanganan Prasarana dan Sarana Umum
Authors: Philips Ivan Sir , Sariwulan Tuty , Paramita Widya
Published: April 2023

This study aims to analyze the effect of job satisfaction on turnover intention, the effect of work stress on turnover intention, and analysis the effect of job satisfaction and job stress on turnover intention of the Public Infrastructure and Facilities Handling officer, Ciracas District. This study uses quantitative research methods with data analysis techniques in the form of multiple linear regression analysis with the help of SPSS software version 24. The sampling technique uses probability sampling with several samples, a total of 195 respondents. This research is survey research in the form of a questionnaire to see the effect of job satisfaction and job stress on turnover intention. Based on the results of the analysis, it was found that job satisfaction has a positive and significant effect on turnover intention, then job stress has a positive and significant effect on turnover intention, and job satisfaction and work stress together have a positive and significant influence on turnover intention.

 

Penelitian yang dilakukan oleh peneliti ini bertujuan untuk menganalisa pengaruh dari kepuasan kerja terhadap turnover intention, menganalisa pengaruh dari stress kerja terhadap turnover intention, dan menganalisa pengaruh dari kepuasan kerja dan stress kerja terhadap turnover intention pada petugas Penanganan Prasarana dan Sarana Umum Kecamatan Ciracas.Penelitian ini mempergunakan metode penelitian kuantitatif dengan teknik analisis data berupa analisis regresi linear berganda dengan bantuan software SPSS versi 24. Teknik pengambilan sampel menggunakan probability sampling dengan jumlah sampel berjumlah 195 responden. Penelitian yang dilakukan ini merupakan penelitian survey berupa kuesioner untuk melihat pengaruh kepuasan kerja dan stress kerja terhadap turnover intention. Berdasarkan hasil analisis ditemukan bahwa kepuasan kerja memiliki pengaruh positif dan signifikan terhadap turnover intention, selanjutnya stress kerja memiliki pengaruh positif dan signifikan terhadap turnover intention, serta kepuasan kerja dan stress kerja secara bersama-sama memiliki pengaruh positif dan signifikan terhadap turnover intention.
Pengaruh Pengembangan Karir Dan Kepuasan Kerja Terhadap Komitmen Organisasi Karyawan Pada Perusahaan Swasta
Authors: Safitri Vivi Irma , Susita Dewi , Handaru Agung Wahyu
Published: April 2023

The purpose of this research is to determine the description of career development, job satisfaction, and organizational commitment to employees of PT Serasi Tunggal Mandiri, to determine the effect of career development on organizational commitment to employees of PT Serasi Tunggal Mandiri, to determine the effect of job satisfaction on organizational commitment to employees of PT Serasi Tunggal Mandiri, to determine the effect of career development and job satisfaction on organizational commitment to employees of PT Serasi Tunggal Mandiri. Data collection techniques using survey methods, namely by distributing questionnaires. The data analysis technique used the IBM SPSS Statistics 19 program to process and analyze the research data. This study uses descriptive analysis and multiple regression analysis hypothesis testing. The results showed that there was a positive and significant effect between career development and job satisfaction on the organizational commitment of employees of PT Serasi Tunggal Mandiri.

Penelitian ini bertujuan untuk mengetahui deskripsi pengembangan karir, kepuasan kerja, dan komitmen organisasi pada karyawan PT Serasi Tunggal Mandiri, untuk mengetahui pengaruh pengembangan karir terhadap komitmen organisasi pada karyawan PT Serasi Tunggal Mandiri, untuk mengetahui pengaruh kepuasan kerja terhadap komitmen organisasi pada karyawan PT Serasi Tunggal Mandiri, untuk mengetahui pengaruh pengembangan karir dan kepuasan kerja terhadap komitmen organisasi pada karyawan PT Serasi Tunggal Mandiri. Teknik pengumpulan data dengan menggunakan metode survey yaitu dengan menyebarkan kuesioner. Teknik analisis data menggunakan program IBM SPSS Statistic 19 untuk mengolah dan menganalisis data hasil penelitian. Penelitian ini menggunakan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pengembangan karir dan kepuasan kerja terhadap komitmen organisasi pada karyawan PT Serasi Tunggal Mandiri.
Pengaruh E-Service Quality dan Customer Experience Terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening
Authors: Chandra Surya , Rizan Mohamad , Shandy Aditya
Published: April 2023

This study aims to identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Shopee customers. The data collection method used a questionnaire instrument in the survey method. The object of this research is 243 respondents who are Shopee customers who are domiciled in DKI Jakarta, aged 17 years and over, and have made at least three purchases through the application in the last three months. Data analysis used SEM (Structural Equation Model) in LISREL software version 8.8 in analyzing and processing research data and using SPSS version 25 software. The results of hypothesis testing from this study stated positive results and had a significant effect on all the hypotheses formulated.

 

Penelitian memiliki tujuan untuk mengidentifikasi hubungan hubungan e-service quality terhadap repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer experience pada repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer satisfaction terhadap repurchase intention, hubungan customer experience terhadap customer satisfaction, dan hubungan e-service quality terhadap customer satisfaction bagi pelanggan Shopee. Metode pengumpulan data memakai instrumen kuesioner dalam metode survei. Objek penelitian ini yaitu 243 responden yang merupakan pelanggan Shopee yang berdomisili di DKI Jakarta, usia 17 tahun ke atas, dan minimal melakukan tiga kali pembelian melalui aplikasi dalam tiga bulan terakhir. Analisis data memakai SEM (Structural Equation Model) yang ada pada perangkat lunak LISREL versi 8.8 dalam menganalisis dan mengolah data penelitian dan memakai perangkat lunak SPSS versi 25. Hasil uji hipotesis dari penelitian ini menyatakan hasil positif dan berpengaruh signifikan dari semua hipotesis yang dirumuskan.
Pengaruh Inovasi Produk dan Diferensiasi Produk Terhadap Keunggulan Bersaing Batik Besurek Bengkulu
Authors: Puspita Veny , Sintia Safrianti
Published: April 2023

The purpose of this research is to find out whether there is an influence between product innovation and product differentiation on the competitive advantage of Bengkulu batik besurek. The nature of causality research or designation of cause and effect with a quantitative approach. The population and samples in this study were all 32 Batik industries in the city of Bengkulu. The sampling technique in this study was non-probability sampling by means of sampling techniques. Saturated data analysis used in this study were: validity and reliability tests; multiple linear regression analysis; hypothesis testing which includes the F test and t test; correlation coefficient; coefficient of determination; and classic assumptions. From the calculation of the multiple linear regression equation it is known that the value of Product Innovation and Product Differentiation has a positive influence on loyalists. The value of the coefficient of determination obtained is 35.5. It is hoped that it will be input for industry players and the Bengkulu provincial government to make besurek cloth products the flagship of Bengkulu province.

 

Tujuan dari penelitian ini untuk mengetahui apakah ada pengaruh antara inovasi produk dan diferensiasi produk terhadap keunggulan bersaing batik besurek Bengkulu. Sifat penelitian kausalitas atau penunjukan sebab akibat dengan pendekatan kuantitatif. Populasi dan sampel dalam penelitian adalah seluruh industri Batik yang ada di Kota Bengkulu yang mana berjumlah 32. Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling dengan cara pengambilan teknik sampling jenuh. Analisis data yang digunakan dalam penelitian ini adalah: uji validitas dan reliabilitas; analisis regresi linear berganda; uji hipotesis yang meliputi uji F dan uji t; koefisien korelasi; koefisien determinasi; dan asumsi klasik. Berdasarkan perhitungan persamaan regresi linier berganda diketahui bahwa nilai Inovasi Produk dan Diferensiasi Produk memiliki pengaruh positif terhadap loyalist. Nilai koefesien determinasi yang diperoleh sebesar sebesar 35,5. Penelitian ini di harapkan menjadi masukan bagi para pelaku industri dan pemerintah Provinsi Bengkulu untuk menjadikan produk kain besurek menjadi unggulan provinsi Bengkulu
Pengaruh Dukungan Universitas terhadap Niat Berwirausaha dengan Kontrol Perilaku yang Dirasakan sebagai Variabel Intervening
Authors: Salsabila Siti , Corry Yohana  , Aditya Pratama
Published: April 2023

University in Jakarta outlines several ways to promote student interest in entrepreneurship. The purpose of this research is to test the indirect impact of university support provided by university in Jakarta on the intention of students in entrepreneurship through  behaviour control, which is recognized as an intervening variable. The method used is a quantitative research method. The sampling method used is a purposive sampling method, and only students of the Faculty of Economics at university in Jakarta who have taken an entrepreneurship course are eligible to participate in this survey. The data analysis technique used is Structural Equation Modelling (SEM) using SPSS and AMOS. The results of the study show that there is an indirect impact on the entrepreneurial interests of university in Jakarta economics students in the university support provided by university in Jakarta through perceived behavioural control. Increasing the search for sources of international journals and books on the Internet will significantly support your research.

 

Salah satu universitas di Jakarta melakukan beberapa cara untuk menumbuhkan minat mahasiswa untuk berwirausaha. Tujuan dari penelitian ini adalah untuk menguji dampak tidak langsung dari dukungan universitas yang diberikan oleh Salah satu universitas di Jakarta terhadap niat mahasiswa dalam berwirausaha melalui kontrol perilaku, yang diakui sebagai variabel intervensi. Metode yang digunakan adalah metode penelitian kuantitatif. Metode pengambilan sampel yang digunakan adalah metode purposive sampling, dan hanya mahasiswa Fakultas Ekonomi di salah satu universitas di Jakarta yang telah mengambil mata kuliah kewirausahaan yang berhak mengikuti survei ini. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan SPSS dan AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh tidak langsung minat kewirausahaan mahasiswa ekonomi di salah satu universitas di Jakarta pada dukungan universitas yang diberikan oleh salah satu universitas di Jakarta melalui kontrol perilaku yang dirasakan. Meningkatkan pencarian sumber jurnal dan buku internasional di Internet akan sangat mendukung penelitian Anda.
The Development of Writing Teaching Material Model With Local Wisdom Contents By Using CEFR Standard in English Literature Study Programme
Authors: Kusuma Dwi Linda , Lililacs Admin
Published: April 2023

The theme of local wisdom is an example of an interesting theme in writing activities and could be developed into a work that contributes to the creative industry and teach cultural values and national identity. In language learning, writing is one of the important skills in reconstructing grammar, vocabulary, and supporting the use of spoken language. Currently, writing skills can also be measured using global measurement standards. The standard is the CEFR (Common European Framework of Reference) which has been used in the European Region. Likewise, the English Literature study program at the State University of Jakarta also teaches writing skills or other skills with CEFR standards. However, in teaching Writing course, lecturers use various references or sources for learning. This means that there are no teaching materials arranged in the form of modules or textbooks as the main reference. Therefore, this research was designed in a research and development scheme to compile teaching materials which contains local wisdom.
False consciousness in Manhattan as depicted in Cosmopolis
Authors: Husaini Irzam , Ruslianti Atikah
Published: April 2023

Cosmopolis takes themes around economy, capitalism, Marxism and social class. This study aims to analyse the author’s way to depict false consciousness in Cosmopolis’ “fictionalised” Manhattan through the proletariat’s actions toward the bourgeois main character in keeping on promoting of the latter’s economic interests. The study uses descriptive analytical of qualitative method with Marxist class theory to analyse false consciousness in Manhattan as depicted by the selected proletarian characters who work for the bourgeois main character. The result shows that the proletariat in the book do what they and the society consider to be true by serving the capital owner in return of money which they can use to get better lives, when they should join efforts to tear down the system that keeps them stay in their unfavourable positions as workers.

Keywords: false consciousness, American dream, Cosmopolis
Grammatical and lexical cohesion devices found in Coldplay's song lyrics in the Ghost Stories album
Authors: Putri Ranadya Ditharifiasari Santoso , Sumiati Ati
Published: April 2023

This study aims to analyze the used of grammatical devices and lexical device in 9 (nine) Coldplay’s song lyrics in the Ghost Stories album. The songs are titled Always in My Head, Magic, Ink, True Love, Midnight, Another’s Arms, Oceans, A Sky Full of Stars, and O. The source of the data were collected from the lyrics of Coldplay’s song lyrics and taken from Coldplay’s official website. In this study, the writer used theory by Halliday and Hasan (1976) about lexical cohesive devices and grammatical cohesive devices. This study applied qualitative method. The data in this study is in the form of words, phrases, and sentences which contains grammatical and lexical cohesive devices.

 The result of this study shows that grammatical cohesive devices and lexical cohesive devices were found in Coldplay’s song lyrics in the Ghost Stories album. For the grammatical cohesive devices found are reference, substitution, ellipsis, and conjunction where the dominant types of grammatical cohesive devices used is reference, specifically personal reference. Meanwhile, the lexical cohesive devices found are repetition, synonym, and antonym. Repetition is the dominant type of lexical cohesive device used. The function of the usage of the lexical cohesive devices is to express and emphasize the writer’s idea that the lyricist puts into the lyrics of the songs he writes.

 Keywords: Song lyric, grammatical devices, cohesive devices.
The representation of ideal city in property advertisements in Indonesia
Authors: Adityarini K.  , Riswani  , Roni Kurniawan
Published: April 2023

In 2016 and 2017, Meikarta and Podomoro Golf View (PGV) were offering the Ideal City for the consumers in Indonesia.  These projects were promoted by audiovisual advertisements. Therefore, the research aimed to compare the representation of ideal city in Meikarta and PGV advertisements. The research used a qualitative design in conducting the study. The data were the Meikarta audiovisual advertisement “Aku ingin pindah ke Meikarta” and the PGV audiovisual advertisement in 2017. To find the objective of the research, the researcher used Critical Discourse Analysis by Fairclough (1996) in emphasizing on language and power inequality. Fairclough (1996) introduced the model of discourse analysis, such as: text, interaction, and context. Moreover, to identify whether were or not the relationship between language; ideology; and power, the researcher applied three dimensions by Fairclough in analyzing the data, namely: Description, Interpretation, and Explanation. Then, the research figured out that both of advertisements had  concepts to attract the consumers to buy the products by demonstrating the concepts of ideal city, such as: no traffic jam, modern transportation system, health center, good weather, greenery, and easy access. Besides that, the researcher found out on how ideology and power tightly displayed in the advertisements.
Subtitling strategies of imperative sentence from English into Indonesian in the Divergent Series: Insurgent movie
Authors: Farra Aziizah Ade Fitri  , Noverino Romel
Published: April 2023

The topic of this research is subtitling strategies of imperative sentence in The Divergent Series: Insurgent movie. The aims of this research is to find out the kind of subtitling strategies in the movie. This research used a descriptive method. The source data for this research are English subtitle and Indonesian subtitle from The Divergent Series: Insurgent movie. The data in this research is the dialogue in the movie. The researcher used the theory from Gottlieb (1992). The result of this research there are 8 kind of subtitling strategies, there are 73 data classified as Paraphrase, 32 data classified as Transfer, 13 data classified as Expansion, 21 data classified as Imitation, 4 data classified as Condensation, 5 data classified as Decimation, 12 data classified as Deletion, and 5 data classified as Resignation. The most subtitling strategy that used in this research is Paraphrase strategy because there are 73 data classified as Paraphrase strategy.
An analysis of flouting maxim in the Adam Project movie
Authors: Nabillah Holifatunnisa  , Dyah Ambar Wuryandari
Published: April 2023

Language is used to communicate by humans with one another, not only in writing but also in the spoken form. Humans use language in spoken form to communicate. Sometimes the participants do not obey the Cooperative Principle. Some participant often gives more or less information, say something that glances at ambiguity, say something false and being irrelevant. This research focuses to find out the types of Flouting Maxim and the most Flouting Maxim frequently occurred found in The Adam Project movie. This research used descriptive qualitative method. In this research, the researcher used Grice’s (1975) theory in analysing the data. The data were taken from The Adam Project movie. The researcher found 30 data that contain Flouting Maxim in The Adam Project movie based on the theory. The result showed there are 4 types of Flouting Maxim namely Flouting Maxim of Quantity (4 data), Flouting Maxim of Quality (8 data), Flouting Maxim of Relation (4 data), Flouting Maxim of Manner (14 data). Meanwhile the most Flouting Maxim frequently occurred found in The AdamProject movie namely Flouting Maxim of Manner (14 data).
Self-defense mechanism of the main characters in the novel Pünktchen und Anton
Authors: Zahrah Nada Muthia , Melky Ayu Wijayanti
Published: April 2023

Self-defense mechanism is part of Sigmund Freud's psychoanalytic theory. According to Freud, self-defense mechanism is an individual way of coping with anxiety-related outbursts. Anxiety can arise when there is a conflict of desire between the id and ego because the id gets a sex drive and aggression that forces the ego to do something it wants. The problem of individuals who overcome anxiety by self-defense can also occur in human "creation" in the form of characters in literary works, as in the novel. The novel to be studied in this research is a children's novel from Germany entitled Pünktchen und Anton by Erich Kästner. The main characters, Pünktchen and Anton, are still in elementary school. Pünktchen and Anton have different life problems from each other. This study aims to know in depth or to explore the type of self-defense mechanism used by the two main figures in the face of anxiety. This research is qualitative research with a content analysis method. The results show there are 31 data on self-defense mechanisms in this novel. Pünktchen uses the form of Repression 3 data, Reaction Formation 6 data, Displacement 1 data, Fixation 1 data, Disclaimer 1 data, and Rationalization 1 data. Anton uses the form of Repression 4 data, Reaction Formation 6 data, Displacement 3 data, Sublimation 2 data, and Rationalization 3 data. The second sub-focus on the type of personality of the main character, the results show Pünktchen used 4 data for id, 4 data for superego, and 1 data for ego. It means Pünktchen's personality is dominated by id and superego. Anton used 3 data for the id, 6 data for the ego, and 5 data for the superego. It means Anton has a healthy personality because he was dominated by his ego.
A novel gene signature to predict response to neoadjuvant chemotherapy and endocrine treatment in estrogen receptor-positive breast cancer patients
Authors: Sionakidis Aristeidis , Cannings Timothy I. , Figueroa Jonine D. , Sims Andrew H.
Published: April 2023

Purpose:
Neoadjuvant treatment (NAT) of early breast cancer is increasingly being used to downstage tumors, allowing improved chances of breast-conserving surgery.Here we combine data from multiple studies to identify pre-treatment and on-treatment biomarkers of response to NAT with the potential to lead to more efficient patient stratification.
Methods:
We pool and analyse 10 independent NAT studies that have publicly available gene expression data (1861 samples, 1020 patients). Differential gene expression analysis was conducted on the pooled samples to derive a NAT response signature (NRS) and two NAT response subtypes. The NRS was then used along with additional variables to train a NAT response classifier. We use an additional 4 studies (418 samples, 258 patients) to further evaluate the performance of our classifier.
Results:
We identified 166 deferentially expressed genes between responders and non-responders, which are mainly involved in cell cycle and DNA repair pathways. We derive two molecular subtypes associated with NAT response and other clinical predictors. Our NAT response classifier achieves an Area Under the Curve (AUC) of 0.79 on a held-out test set (134 samples). Remarkably, in one external validation study, AUC increased from 0.64 to 0.82 when focusing on the estrogen receptor positive (ER+) samples only.
Conclusion:
We report a set of markers that are differentially expressed in NAT responders and demonstrate how they can be used to predict response to NAT for ER+ patients with early stage breast cancer, which might allow for improved risk stratification, surveillance or different treatments.
A RARE CASE OF PRENATAL DIAGNOSIS OF ARTHROGRYPOSIS MULTIPLEX CONGENITA
Authors:   Post Graduate, Department of Radio-Diagnosis, Narayana Medical College &Hospital, Nellore, Andhra Pradesh, India., Pranitha Chamarthi , Suneetha Pentyala ,   Professor, Department of Radio-Diagnosis, Narayana Medical College &Hospital, Nellore, Andhra Pradesh, India., Sreenivas Salavakam ,   Chief Consultant Radiologist, Srinivasa Scan Centre, Nellore, Andhra Pradesh, India., Indraja Kulluru ,   Post Graduate, Department of Radio-Diagnosis, Narayana Medical College &Hospital, Nellore, Andhra Pradesh, India., Rao Baru Ramakrishna ,   Head of the Department and Professor, Department of Radio-Diagnosis, Narayana Medical College &Hospital, Nellore, Andhra Pradesh, India.
Published: April 2023

It is challenging to diagnose antenatal identification of fetuses with multiple congenital contractures or arthrogryposis multiplex congenita (AMC) .The first clinical sign is often reduced fetal movement and/or contractures, as seen on prenatal ultrasounds. This can be apparent at any point, from early to late pregnancy, may range from mild to severe involvement, with or without associated other structural anomalies. Possible etiologies and their prognosis need to be interpreted with respect to developmental timing. Essentially, the severity of the disease is based on the number of joints involved. We report a case of a 17-year-old primigarvida woman who visited a tertiary care hospital in for routine antenatal scans. No movement with reduced muscle mass was seen in all the limbs. The hip joints was fixed and flexed in position whereas the knee joints were in an persistent extended position along with severe talipus deformity . All presenting features were indicative of AMC ,poor prognosis of baby and correlated with the post delivery examination of baby.
RELATIONSHIP BETWEEN SAFETY SUB-COMMITTEE AND PHYSICAL INFRASTRUCTURE AND IMPLEMENTATION OF SAFETY STANDARDS AND GUIDELINES IN PUBLIC SECONDARY SCHOOLS IN GARISSA TOWNSHIP SUB-COUNTY, KENYA
Authors:   School of Education, Garissa University, Kenya., Hussein Muhumed Mohamed , Mochama Justus Gori ,   School of Education, Garissa University, Kenya., Stephen Rotich ,   School of Education, Garissa University, Kenya.
Published: April 2023

The purpose of the study was to assess factors influencing the implementation of safety standards and guidelines in public secondary schools in Garissa Township Sub- County. This study examined School safety Sub-committee and physical Infrastructure on the implementation of safety standards and guidelines in public secondary schools in Garissa Township, Sub- County. Survey research design was used in this study with 10 principals and 320 teachers in Garissa Township Sub- County as the target population. The sample comprised of 106 respondents with 10 principals and 96 teachers. Questionnaires were used to collect data from teachers while interviews were used to collect data from Principals. Data from questionnaires was analyzed using pearson r while that from interview guide was analyzed using verbatim. The results were presented using tables with help of statistical package for the social sciences (SPSS) version 25. Using the Pearsoncorrelation, the study found out that the Safety Sub-committee (r= 0.280, p<0.01) was statistically significant and thus showed positive relationship with the implementation of safety standards and guidelines. The research also found out that 60 % of the principals interviewed revealed that school safety sub-committee was instituted but not active while 40% of safety sub-committee did not exist in the schools. Using the Pearson correlation school physical infrastructure (r=0.405, p<0.01),] The study showed a significant relationship between school physical infrastructure and the implementation of safety standards in Garissa Township Sub-County. In the interview conducted 80% of principals agreed that the existing infrastructure are regularly maintained and refurbished through the government funds in every financial year through the maintenanceand improvement funds. The study recommends that the Public Secondary Schools in Garissa Township Sub-County should review the implementation of School Safety standards and guidelines by ensuring that safety sub-committee is enhanced and ensure that there is sufficient and effective physical infrastructure in schools to promote conducive learning environment. The study would be beneficial toparents, schools and ministry of education officials in Kenya atlarge.