bluuebunny/crossref_metadata_2025 huggingface dataset:
Беспримерный подвиг советского народа в Великой Отечественной войне и действительные виновники II Мировой войны
Authors: ЧЕСНОКОВ Г.Д.
Published: December 2024

Статья посвящена 75-й годовщине победы советского народа над фашизмом. Советский Союз внес решающий вклад в эту победу. Но это не устроило тех, кто планировал иные результаты хода II мировой войны. Для Запада эта война планировалась как столкновение гитлеровской Германии с Советским Союзом, в котором эти страны должны были быть ослаблены до предела. Но западные демократии недооценили мужество нашего народа и коварство Гитлера. Между тем ответственность за развязывание II мировой войны лежит не на одной фашистской Германии, но и на тех, кто сознательно взрастил фашизм.

The article is devoted to the 75th anniversary of the Soviet peoples victory over fascism. The Soviet Union has made a crucial contribution to the victory. But it did not satisfy those who had nurtured the different outcome of the World War II. For the chief Western countries that war was meditated on as a confrontation between fascist Germany and the Soviet Union in which both of them would come to a bad end. But they underestimated both the courage of the Soviet people and Hitlers insidiousness. Meanwhile the responsibility for starting a war lies not only on fascist Germany but on the Western democracies as well, which consciously nurtured fascism.
Социально-технологические основы рекламного позиционирования образовательной деятельности высших учебных заведений
Authors: МИЛЬЯНЕНКО А.И.
Published: December 2024

Автором статьи были рассмотрены возможности рекламного позиционирования образовательной деятельности вузов на основе результатов сплошного анкетного опроса 1091 студента, обучающихся в 8 вузах, расположенных на территории г. Москвы и Московской области.

The author of the article considered the possibilities of advertising positioning of educational activities of universities on the basis of the results of a continuous questionnaire of 1091 students studying in 8 universities located in Moscow and the Moscow region.
Новые приоритеты БРИКС. Навстречу 12-му саммиту БРИКС в России
Authors: ЛЕОНОВА О.Г. , ПОПОВА Н.В.
Published: December 2024

Важной целью БРИКС является преодоление доминирования глобальных финансовых структур. Однако страны БРИКС имеют разную политическую повестку дня их геополитические интересы не всегда совпадают, политическое сотрудничество имеет свои пределы. Это предопределило перенос приоритетного вектора взаимодействия БРИКС в сферу экономики и формирование новых направлений сотрудничества. На 12-м саммите БРИКС, который пройдет в России в 2020 году, планируется решить ряд конкретных экономических задач.

An important goal of BRICS is to overcome the dominance of global financial structures. However, the BRICS countries have different political agendas their geopolitical interests do not always coincide, and political cooperation has its limits. This predetermined the transfer of the priority vector of BRICS interaction to the economic sphere and formation of new areas of cooperation. At the 12th BRICS summit, which will be held in Russia in 2020, it is planned to discuss a number of specific economic issues.
Инновационный вектор российско-японского экономического сотрудничества в контексте современных геополитических реалий
Authors: ШЕСТОВА Т.Л.
Published: December 2024

В статье рассматриваются вопросы инновационного развития в условиях санкционной конфронтации на примере отношений России и Японии.

The article is devoted to the possibilities of innovative development in the context of sanctions confrontation on the example of modern relations between Russia and Japan.
Современные тенденции осмысления гражданской и религиозной общности в России
Authors: АСОНОВ Н.В.
Published: December 2024

В статье дан анализ основных направлений современной научно-политической мысли в России, отразивших сохранившееся противоборство западников и самобытников. Успех западников в этой борьбе связан с широкой поддержкой их зарубежных покровителей и российской влласти, вступившей с ними в союз.

The article provides an analysis of the primary directions of the contemporary scientific and political thought in Russia, which have underlined the lingering confrontation between the Samobytniki and the Westerners. And the success of the latter in this struggle is due to massive foreign support and choice of the Russian ruling elite to form a political alliance with them.
Региональный опыт актуализации культурных ценностей в контексте реализации государственной национальной политики
Authors: ПИЛЯК С.А.
Published: December 2024

В статье дан анализ деятельности органов государственной власти Костромской области по реализации государственной национальной политики в контексте трансляции, актуализации и развития культурного наследия и культурных ценностей. Автор также исследовал потенциал культурного наследия региона в качестве основного ресурса реализации государственной национальной политики. Сделан вывод о возможности внедрения в иных субъектах Российской Федерации данного регионального опыта.

The article presents an analysis of the activities of the state authorities of the Kostroma region to implement the state national policy in the context of translation, actualization and development of cultural heritage and cultural values. The author also examines the potential of the cultural heritage of the region as the main resource for the implementation of the state national policy. The conclusion is made about the possibility of introducing this regional experience in other regions of the Russian Federation.
Проблемы Италии как средиземноморского государства в контексте миграционной политики ЕС
Authors: ВОЛКОВА А.И.
Published: December 2024

Миграционный кризис поставил перед Европейским сообществом задачу определения единой коммунитарной политики для решения проблем, связанных с беспрецедентным притоком мигрантов. В статье рассматриваются перспективы Италии как одного из государств, понёсших наибольший ущерб от миграционного кризиса в контексте развития миграционной политики ЕС.

Migration crisis made EU face the necessity to determine a united communitarian policy for solving the problems caused by unprecedented influx of migrants. The article discusses the prospects of Italy as one of the states that suffered the most from migration crisis in the context of the EU migration policy development.
Особенности функционирования политических режимов на современном этапе развития информационного общества
Authors: КРАСНОЦВЕТОВ Г.В.
Published: December 2024

В статье анализируется проникновение технологий big data в современные политические процессы, институты и технологии, на основании чего автор выявляет новые особенности функционирования политических режимов.

The article analyzes the penetration of big data technologies into modern political processes, institutions and technologies, on the basis of which the author identifies new features of the functioning of political regimes.
Предпосылки социально-трудовой мобильности на cеверных территориях
Authors: ФИЛИППОВ А.Д.
Published: December 2024

В статье рассматриваются причины трудовой миграции населения для проживания на северных территориях. Цель исследования - выделение ключевых факторов, влияющих на трудовую миграцию на северные территории.

The author considers the reasons for labour migration of the population to live in the northern territories. The research purpose is to identify the key factors affecting labor migration to the northern territories.
Военная музыка как фактор формирования духовного мира военнослужащего Российской армии
Authors: ЧУПРАКОВ К.С.
Published: December 2024

В данной статье рассмотрены идеи, касающиеся роли военной музыки в формировании духовного мира военнослужащего Российской армии. Раскрывается понятие духовного мира индивида, духовного мира военнослужащего. Обозначаются основные направления функциональной составляющей военной музыки.

This article discusses ideas regarding the role of military music in the formation of the spiritual world of a serviceman of the Russian army. The concept of the spiritual world of the individual, the spiritual world of a soldier is revealed. The main directions of the functional component of military music are indicated.
Курды-езиды в современной Армении
Authors: АМИРИ М.Т.
Published: December 2024

Данная статья посвящена курдам-езидам, проживающим в современной Армении, которые являются наиболее крупным национальным меньшинством в государстве. Cтремление курдов реализовать свои основные права может быть использовано в политических интересах определенных лиц и групп, что делает необходимым исследование проблемы.

This article is devoted to the Yazidi Kurds living in modern Armenia, who are the largest national minority in the state. The desire of Kurds to exercise their fundamental rights can be used in the political interests of certain individuals and groups, which makes it necessary to study the problem.
La influencia del relativismo en la comprensión de la especie humana con relación a la investigación social y tecnocientífica como problema bioético
Authors: Contreras-Calderón Joan
Published: December 2024

La postmodernidad ha sido caracterizada por el uso constante del relativismo para poder reinterpretar y resignificar todo concepto concreto y objetivo relacionado con la especie humana. La crisis de identidad derivada de la adopción de ideologías, el materialismo, la pérdida de sentido deontológico y de la dignidad humana están simbióticamente relacionadas con el problema cultural, filosófico, social y tecnocientífico que trae consigo la relativización de conceptos, los cuales se analizan en la investigación social de hoy y repercuten en la comprensión bioética del ser humano.
Entender al sujeto postmoderno y el relativismo que lo permea permite que el filósofo, el antropólogo, el bioeticista, el politólogo, el sociólogo, el psicólogo, entre otros, puedan considerar como factor el problema que suscita una perspectiva relativista en un contexto materialista, individualista y de cosificación de la especie humana en los diferentes ámbitos de investigación social. No todo relativismo es nocivo, pero hay uno en particular que atrae a las masas de sujetos postmodernos y que atañe a una mayor crisis ideológica, deontológica y social actualmente: el Relativismo de Segundo Orden como problema bioético.
Pengaruh Blended Learning Pada Pembelajaran Matematika (Tinjauan Meta-Analisis)
Authors: Banunaek Imanuel Mesakh Andreas
Published: December 2024

Penelitian ini bertujuan mengetahui pengaruh Blended Learning terhadap hasil belajar siswa dan mengetahui perbedaan pengaruh Blended Learning terhadap hasil belajar siswa berdasarkan jenjang pendidikan. Jenis penelitian ini adalah systematic literature review menggunakan meta-analisis. Sampel penelitian adalah 6 artikel penelitian eksperimen yang menggunakan BL yang dipublikasikan pada jurnal ilmiah antara tahun 2015-2022.  Perhitungan besar pengaruh menggunakan effect size dengan formula eta-squared dan Cohen’s d. Temuan penelitian ini mengungkapkan bahwa Blended Learning memiliki pengaruh terhadap hasil belajar matematika, dimana terdapat 3 artikel dengan kategori effect size sangat tinggi, 1 artikel dengan kategori effect size tinggi, 1 artikel dengan kategori effect size sedang, dan 1 artikel dengan effect size rendah. Secara keseluruhan ditemukan bahwa Blended Learning memiliki pengaruh yang tinggi terhadap hasil belajar matematika dengan rata-rata sebesar EZ sebesar 1,83. Terdapat perbedaan pengaruh penggunaan Blended Learning terhadap hasil belajar matematika berdasarkan jenjang pendidikan
Pengembangan Media Pembelajaran Matematika Berbasis Android Menggunakan Power Point Dan Ispring Suite Pada Materi Persamaan Kuadrat
Authors: Wohen Yulia Avanti Dua , Ekowati Christine K. , Nubatonis Ofirenty E.
Published: December 2024

Penelitian ini bertujuan untuk mengembangkan media pembelajaran matematika berbasis aplikasi android menggunakan PowerPoint dan I-spring Suite pada materi Persamaan Kuadrat untuk siswa kelas IX di SMP Negeri 1 Bola yang valid, praktis dan efektif. Metode yang digunakan dalam penelitian ini adalah Research and Development (R&D) dengan menggunakan model pengembangan ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Hasil penelitian menunjukan bahwa media pembelajaran yang dikembangkan memenuhi kriteria kelayakan yang valid, praktis, dan efektif. Rata-rata total kevalidan oleh ahli materi adalah 4,60 dan ahli media adalah 4,57 dengan kategori “valid”. Rata-rata total kepraktisan dari respon siswa kelas kecil adalah 4,28, dan dari respon siswa kelas utama adalah 4,25 dan rata-rata total kepraktisan dari guru adalah 4 dengan kategori “praktis”. Presentase ketuntasan belajar siswa pada uji coba kelas kecil sebesar 71% dengan kategori “efektif” dan uji coba kelas utama sebesar 85% dengan kategori “sangat efektif”.
Desain Hypothetical Learning Trajectory (HLT) pada Materi Statistika Konteks Adiwiyata di SD Inpres Waioti
Authors: Irma Maria Ade , Nada Yohanes H.
Published: December 2024

Penelitian ini bertujuan untuk mengetahui  desain hypothetical learning trajectory pada materi statistika di SD Inpres Waioti. Metode yang digunakan dalam penelitian ini yaitu desain research yang memfokuskan pada pengembangan desain pembelajaran dalam bentuk hypothetical learning trajectory. Penelitian ini merupakan penelitian kualitatif dengan menggunakan dua siklus yaitu pilot experiment  dan teaching experiment. Pada siklus pilot experiment 4 orang siswa terlibat aktif dan teaching experiment melibatkan 12 orang siswa. Penelitian ini dilakukan di SD Inpres Waioti. Teknik pengumpulan data yang digunakan adalah tes tertulis, catatan lapangan, dan wawancara. Sedangkan teknik analisis data dilakukan secara kualitatif. Penelitian ini menghasilkan suatu learning trajectory melalui pendekatan PMRI yang dapat digunakan untuk mendukung proses pembelajaran terkait statistika ukuran pemusatan data di SD Inpres Waioti kelas VI. Learning trajectory yang dihasilkan terdiri atas 7 aktivitas dengan menggunakan pendekatan PMRI sebagaii acuan utama atau dasar dalam setiap aktivitas yang ada. Konteks yang digunakan pada penelitian ini adalah adiwiyata (sekolah peduli dan berbudaya lingkungan). Siswa diminta melakukan observasi lingkungan sekolah dengan tujuan agar siswa mengumpulkan data secara langsung. Kemudian siswa diminta menyajikan data hasil pengamatannya ke dalam tabel dan diagram batang dengan terlebih dahulu mengurutkan data tersebut. Aktivitas selanjutnya siswa menyelesaikan kasus yang diberikan dan diakhiri dengan menentukan modus dan median sekumpulan data serta menemukan rumus dan menentukan mean suatu kumpulan data
Implementation of K-Nearest Neighbor Algorithm on Density-Based Spatial Clustering Application with Noise Method on Stunting Clustering
Authors: Gani Friansyah , Panigoro Hasan S. , Mahmud Sri Lestari , Rahmi Emli , Nasib Salmun K. , Nashar La Ode
Published: December 2024

This paper studies the implementation of the K-Nearest Neighbor (KNN) algorithm on Density-Based Spatial Clustering Application with Noise (DBSCAN) method on stunting Clustering in the eastern region of Indonesia in 2022. The DBSCAN method is used because it is more efficient to perform the Clustering process for irregular Clustering shapes. The main objective of this study is to apply the KNN algorithm to the DBSCAN Clustering technique in 161 Districts/Cities in 11 provinces in eastern Indonesia. A comparison of the performance evaluation of the DBSCAN Clustering technique is done by considering the value of the Silhouette score, BetaCV score, and Davies-Bouldin score indicating the quality of the Clusters formed with the lowest results scores of 0.67 and 1.84 with epsilon value = 3.4 and minimum point value = 2 resulting in 4 Clusters. The results of Clustering 161 Districts and Cities based on the factors that cause stunting formed 4 Clusters where Cluster 0 consists of 119 Districts and Cities with very high stunting characteristics, Cluster 1 consists of 3 Districts and Cities with high stunting characteristics, the results of Cluster 2 consist of 2 Districts and Cities with low stunting characteristics, then the results of Cluster 2 consist of 2 Districts and Cities with low stunting characteristics and Cluster 3 consists of 2 Cities with very low stunting characteristics.
Dimensi k-Metrik Pada Graf Parasut Diperumum
Authors: Rahmadi Deddy , Susanti Yeni
Published: December 2024

Diberikan graf terhubung dan sederhana $G=(V(G), E(G))$ dan bilangan bulat positif $k$. Himpunan $S \subseteq V(G)$ disebut sebagai pembangkit $k$-metrik jika untuk setiap pasang titik berbeda $u,v \in V(G)$, terdapat paling sedikit $k$ titik $w_{1}, w_{2}, \ldots, w_{k} \in S$ sedemikian sehingga $d(u,w_{i}) \neq d(v,w_{i})$ untuk setiap $i \in \{1,2,\ldots, k\}$, dengan $d(u,v)$ adalah panjang \emph{path} terpendek dari $u$ ke $v$. Pembangkit $k$-metrik dengan kardinalitas terkecil disebut basis $k$-metrik, dan kardinalitas dari basis $k$-metrik disebut dimensi $k$-metrik dari graf $G$ yang dinotasikan $dim_{k}(G)$. Pada penelitian ini akan dibahas mengenai dimensi $k$-metrik graf parasut diperumum.
PENGARUH SALURAN DISTRIBUSI LANGSUNG DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. MAHSUN JAYA ONYX BAWEAN DI DESA KERTOSONO SIDAYU GRESIK
Authors: Maulidi Ahib , Susetyorini Susetyorini
Published: December 2024

This study aims to see the effect of direct distribution and promotion on customer satisfaction at PT. Mahsun Jaya Onyx Bawean. This study uses a Descriptive Method with a Quantitative Approach. The population in this study are all consumers at PT. Mahsun Jaya Onyx Bawean in 2021 totaling 98 people. Sampling in this study uses accidental sampling. The data source in this study is primary data using a research instrument in the form of a questionnaire. Data analysis used in this study includes validity and reliability tests, statistical tests, which consist of the coefficient of determination test, F-test, and t-test. Multiple regression tests, as well as classical assumption tests consisting of normality tests, heteroscedasticity tests, multicollinearity tests, linearity tests, and autocorrelation tests. The results of this study indicate that direct distribution and promotion variables have a significant influence on consumer satisfaction variables at PT. Mahsun Jaya Onyx Bawean.
Keywords: Direct Distribution Channels; Promotions; Consumer Satisfaction
EFFECTS AND SUCCESS FACTORS OF ENTERPRISE RESOURCE PLANNING IMPLEMENTATION ON ORGANIZATIONAL PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW
Authors: Widjaja Marco , Sardjono Wahyu
Published: December 2024

The rapid development of information technology today has prompted organizations or companies to invest in and implement information technology. Enterprise Resource Planinng (ERP) implementation is one such investment or information technology-related implementation. ERP implementation is carried out to assist organizations or companies in achieving their business goals. However, implementing ERP within an organization or company is not an easy task and comes with consequences that must be faced if the implementation fails. This study wants to identify the elements that affect whether ERP installation within businesses or organizations is successful or unsuccessful. This study also seeks to comprehend the effects of successful or unsuccessful ERP implementation within businesses or organizations. This study conducts a review of the literature concerning ERP implementation within organizations or companies. In accordance with the literature evaluation done for this study, user training, top management support, and vendor support are the three areas that have been extensively investigated in the context of implementing an ERP, all of which impact the success or failure of the whole process. Performance inside an organization is affected by both the success and failure of ERP adoption. This performance enhancement extends not only to the organization but also to the performance of the employees working within it. Apart from the advantages of successful ERP implementation, ERP implementation can also fail. Failures in the deployment of ERP can cause organizations or businesses to lose money on their information technology investments.
Keywords: Enterprise Resource Planning; ERP Success Factor; ERP Implementation Impact, Organization Performance; Unsuccessful ERP
DETERMINAN FINANCIAL BEHAVIOUR DENGAN DIMODERASI GENDER PADA GEN Z
Authors: Mauliddah Nurullaili , Sari Tyasha Ayu Melynda , Pradina Sherly Budi , Yushartono Irmanafia Putra
Published: December 2024

Gen Z has more expressive characteristics and tends to be tolerant and multitasking. According to the Research Institute in 2019, the allocation of savings from income was only 10.17% for both men and women in Generation Z. This research aims to analyze the moderating influence of gender in predicting financial behavior, which is influenced by self-efficacy, financial literacy, and locus of control in Gen Z by using path analysis with moderation assisted by SmartPLS software. This research shows that self-efficacy, financial literacy, and locus of control significantly affect economic behavior. However, gender cannot moderate the influence of these variables on FEB UM Surabaya students.
Keywords: Financial Behaviour; Self Efficacy; Financial Literacy; Gender
PENGARUH VOLATILITAS HARGA SAHAM, FREKUENSI PERDAGANGAN DAN RETURN SAHAM TERHADAP BID-ASK SPREAD PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ45 PERIODE 2019 – 2022
Authors: Husni Mohamad , Anggriawan Muhammad Angga , Wahyuni Nur
Published: December 2024

The objective of this study is to determine the impact of variable volatility of stock price, trading frequency, and share returns on bid-ask spreads either partially or simultaneously for LQ45 index member companies. The quantitative method is the method used in the study, the population in this study was 45 companies listed in the LK45 index, whereas, for the sample this study used 8 companies with the observation period 2019-2022, the findings in this research had a negative and significant effect on the price-ask variable bid spread, while for Frequency Trading and Share Return Variables did not affect the bid-ash spread it was marked by the reevaluation value of trading currency and stock return variability, while to test jointly on the entire variable value of the price of stocks, frequencies, and trade per share significantly affected the return of stocks in terms of the value of bid-assets being divided. This study concludes that by understanding the impact of stock price volatility and trading frequency, investors can develop better strategies to manage risk and maximize profits.
Keywords: Stock Price Volatility; Trading Frequency; Stock Return; Bid-ask spread
THE GLOBAL WORKFORCE: CHALLENGES AND OPPORTUNITIES IN INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Authors: Waruwu Eliyunus
Published: December 2024

This article investigates the challenges and opportunities in international human resource management (HRM) in Indonesia and its strategies. This qualitative study describes how companies manage HRM across various dimensions and addresses cultural differences, employment policies, and international recruitment factors. Data were obtained from secondary sources such as journals, books, and relevant industry reports. Challenges include cultural aspects, distance management, and international talent selection, while opportunities include enhancing competitive advantages and employee productivity. Strategies to address these challenges involve cross-cultural understanding, training, global communication technology, and policies accommodating differences in regulations between countries. Collaboration with international HR consultants is also recommended. With a holistic approach, international HRM can build an efficient and diverse global workforce, ensuring the success of global operations.
Keywords: Global Workforce; International Human Resource Management; Challenge; Opportunities
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HUMAN CAPITAL MANAGEMENT PT PERUSAHAAN GAS NEGARA TBK
Authors: Nurshadrina Nazwa , Rahmawati Siti
Published: December 2024

In the era of globalization, the quality of human resources is the key to success in competing internationally. The IMD World Talent Ranking 2023 report shows that Indonesia is ranked ninth in Asia, but with a score of 51.13 out of 100, Indonesia is still ranked 47 out of 64 countries, signifying a big challenge in improving the quality of human resources at the global level. PT Perusahaan Gas Negara Tbk (PGN), the largest natural gas transmission and distribution company in Indonesia, applies AKHLAK values to create a high work culture. Despite an increase in job satisfaction based on annual surveys, a decrease in the HSH 2023 Maturity Level score indicates a lack of understanding of AKHLAK values. This study analyzes the influence of organizational culture and job satisfaction on the overall performance of PGN HCM employees using descriptive analysis methods, and SEM-PLS. The research was conducted from March to May 2024 with a saturated sampling approach and involved 53 respondents. The results showed that organizational culture has no effect on employee performance while job satisfaction affects employee performance.
Keywords: Job Satisfaction; Organizational Culture; Performance
PENGARUH KOMPENSASI BERBASIS INSENTIF TERHADAP KINERJA MANAJERIAL DENGAN BIG FIVE PERSONALITY TRAITS SEBAGAI VARIABEL MODERASI
Authors: Dewinda Mutty Claudia , R Mandasari
Published: December 2024

This study aims to test and provide empirical evidence of the effect of incentive-based compensation as extrinsic motivation on managerial performance.  This study also used individual intrinsic motivation, namely the big five personality traits to test the moderating role affecting the relationship between incentive-based compensation and managerial performance. This quantitative research was conducted using a survey method of managers, with a total of 115 participants. The results showed that incentive-based compensation affects managerial performance. The big five personality traits, extraversion, and conscientiousness, significantly weakened the relationship between incentive-based compensation and managerial performance in this study. However, agreeableness and openness had no significant effect in weakening the relationship. Neuroticism also did not significantly strengthen the relationship between incentive-based compensation and managerial performance.
Keywords: Incentive-based Compensation; Managerial Performance; Big Five Personality Traits
PENINGKATAN KINERJA CV. BUDII JAYA DIPENGARUHI OLEH KOMPETENSI DAN DISIPLIN KERJA
Authors: Sugiarti Diyah , Swasti Ika Korika
Published: December 2024

Decreased employee performance that hinders the achievement of work targets is often influenced by competence and work discipline. This study aims to determine the effect of competence and work discipline on employee performance. The population and sample in this study were 52 production employees of CV Budii Jaya. Data collection was carried out by distributing questionnaires which were then processed with the SmartPLS program. The results showed that competence and work discipline had a positive effect on employee performance. The higher the competence of employees, the better the employee performance will be. Likewise with work discipline, the higher the discipline applied by employees, the higher the performance obtained.
Keywords: Competence; Work Discipline; Employee Performance
PENGARUH KESADARAN DAN PENGETAHUAN TERKAIT KEAMANAN PRODUK TERHADAP NIAT PEMBELIAN PRODUK KECANTIKAN DAN PERAWATAN KULIT DI MASYARAKAT JABODETABEK
Authors: Nattassha Ruth , Roshni Roshni , Viviana Viviana
Published: December 2024

The rise of the beauty and skincare industry in Indonesia is accompanied by a glaring issue of this industry: the existence of illegal products without certification National Agency of Drug and Food Control which possibly contain substances harmful to skin health. Even with the existence of said certification, it is evident that there are demands for such products. The question arises from such a phenomenon: are the Indonesian consumers of beauty and skincare products aware of the certification, and are they using said information in their purchase decision? This research is conducted to find the answers to those questions, by utilizing the theory of planned behavior expanded with awareness and knowledge variables. A study of 72 consumers in Jabodetabek shows that while they have both the awareness and knowledge about the safety of said products, their attitude towards uncertified products has more effect on their intention to purchase compared to other variables.
Keywords: Theory of Planned Behavior; Product Knowledge; Product Safety Awareness; Beauty and Skincare Products
PENGARUH FINANCIAL DISTRESS, LEVERAGE, CAPITAL INTENSITY TERHADAP PRUDENCE DENGAN MENGGUNAKAN COMPANY SIZE SEBAGAI VARIABEL MODERASI
Authors: Susanti Susanti , Bawono Andy Dwi Bayu
Published: December 2024

This study examines the influence of financial distress, leverage, and capital intensity on accounting prudence, using company size as a moderating variable. The sample comprises energy sector companies listed on the Indonesia Stock Exchange (IDX). The total population for this study includes 86 companies listed on the IDX. The analytical techniques employed include multiple linear regression analysis and moderation regression analysis using SPSS 26. The data analysis results indicate that financial distress significantly affects prudence. However, leverage and capital intensity do not show a significant influence on prudence. Furthermore, company size is found to moderate the effects of financial distress, leverage, and capital intensity on prudence among the studied companies.
Keywords: Accounting Prudence; Capital Intensity; Company Size; Financial Distress; Leverage
IMPLEMENTATION OF AUGMENTED REALITY TECHNOLOGY FOR MARKETING STRATEGIES AND USER EXPERIENCE IN RETAIL SME INDONESIA
Authors: Fernando Ricky , Turangan Kerenhapukh Piay , Suphangat Felix Mario , Kembau Agung Stefanus
Published: December 2024

This study investigates the impact of Augmented Reality (AR) technology on the customer experience at Miracle MacBook, contextualized within the Indonesian SME landscape. AR enhances user engagement by blending virtual elements with the physical world, offering an immersive shopping experience. The study uses interviews, observations, surveys, and analytical frameworks (STP, SWOT, Porter's Five Forces, VRIO, SDLC, and Augmented Reality Maturity Model) to assess the impact of AR as a business transformation. The results highlight the significant benefits of implementing AR to increase consumer engagement and loyalty in a competitive SME environment. The study recommends implementing AR technology to increase consumer trust and reduce reliance on price competition for Miracle MacBook and similar SMEs in Indonesia. Strategically integrating AR into online platforms can mitigate existing weaknesses and threats by enriching transactional experiences and differentiating brands through innovation. Recommendations include initiating AR pilot projects on websites with basic 3D interaction features, investing in advanced AR capabilities, and expanding AR applications to enhance customer service and marketing initiatives. Ongoing evaluation and training programs are essential to sustain AR innovation and meet evolving consumer demands. By strategically embracing AR, SMEs like Miracle MacBook can increase customer engagement, drive sales growth, and strengthen their market position amidst the digital transformation of Indonesia’s SME sector.
Keywords : Augmented Reality; User Experience; AR Prototype; Small Business Enterprise
PENGARUH ETIKA KERJA DAN LOYALITAS TERHADAP PRODUKTIVTAS KERJA KARYAWAN PADA PT. BANK SUMSEL BABEL CABANG JAKABARING PALEMBANG
Authors: Lusmasari Ida Ayu , Mafra Nisa ’Ulul , Darmawati Tri
Published: December 2024

This study aims to determine the effect of work ethics and loyalty partially and simultaneously on the work productivity of employees at PT. Bank Sumsel Babel Jakabaring Palembang Branch. The population in this study are all employees of PT. Bank Sumsel Babel Jakabaring Palembang Branch has as many as 44 employees. The data collection technique is a survey by spreading the questionnaires. The instrument testing technique is validity and reliability testing and the analytical method used is multiple linear regression analysis with SPSS software version 22. The partial test (t) results of the work ethic variable partially have no significant effect on work productivity at PT. Bank Sumsel Babel Jakabaring Palembang Branch. The better the work ethic of employees does not necessarily increase the productivity of good work. The results of the loyalty variable's partial test partially have a significant influence on work productivity at PT. Bank Sumsel Babel Jakabaring Palembang Branch. The results of the F-test showed that the variables of work ethics and loyalty simultaneously had a significant effect on work productivity at PT. Bank Sumsel Babel Jakabaring Palembang Branch.
Keywords: Work-ethic; Loyalty; Work productivity
KINERJA PENGELOLAAN KEUANGAN DESA DI DESA SUKA RAYA, KECAMATAN PANCUR BATU, KABUPATEN DELI SERDANG
Authors: Damayanti Safira , Rangkuti Mohammad Ridwan
Published: December 2024

The purpose of this study is to identify and describe how the community views on Village Financial Management and how the Performance of Village financial management in Suka Raya Village, Pancur Batu District, Deli Serdang Regency. This study uses descriptive research methods with a qualitative approach. Data collection techniques were carried out by interview, observation, documentation, literature, and secondary data. Research informants came from the Village Government, the Village Consultative Body (BPD), and community leaders. The results of this study are as follows: First, the performance responsiveness of the Suka Raya Village Government is still lacking because the village government is less responsive in dealing with problems in the community. Second, the responsiveness of the village government has carried out activities in implementing the program in accordance with the principles of correct administration or in accordance with organizational policies. Third, the accountability of the village government is not fully responsible for what has been done because there are still complaints from the community.
Keywords: Performance; Village Financial Management; Responsiveness; Responsiveness; Accountability
MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO
Authors: Andriyani Della Agfy Dwi , Mubarokah Mubarokah , Syah Mirza Andrian
Published: December 2024

Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study analyze the internal and external factors and the right strategy to increase sales volume. The methods used in this research are SOAR and QSPM. The results of the research that was done using the IE matrix based on the IFE matrix were 3.184, and the EFE matrix was 3.301. The formulation of alternative strategies using the SOAR matrix results in a market development strategy, market penetration, product development, horizontal integration, and backward integration, while the priority strategy is horizontal.
Keywords: Marketing Strategy; Traditional Snacks; Ledre
ANALISIS PLACE ATTACHMENT DAN FAMILIARITY TERHADAP DESTINATION LOYALTY PADA PENGUNJUNG PANTAI DI KOTA BATAM
Authors: Sihombing Dame Afrina , Ellysabeth Ellysabeth , Ariyanto Hepy Hefri
Published: December 2024

This study evaluates how place attachment and familiarity influence destination loyalty among beach visitors in Batam. This research was structured based on a quantitative approach to validate the hypotheses that have been suggested. The target population in this research is tourists who visit beaches in Batam. The data collected is then analyzed using statistical analysis techniques such as the t-test. Based on the test, it was found that 50.2% of the influence exerted on the dependent variable came from the independent variable, while the remaining 49.8% resulted from other factors not included in this research model. The conclusions of this research confirm that place attachment and familiarity significantly influence destination loyalty and can be considered critical elements in retaining tourists in the Batam beach destination.
Keywords: Place Attachment; Familiarity; Destination Loyalty
THE EFFECT OF INFLATION AND UNEMPLOYMENT ON THE ECONOMIC GROWTH OF TUAL CITY
Authors: Djodding Ikram Mubarak
Published: December 2024

Inflation turns out to have quite a big impact on the economic growth of Tual City. High inflation rates can hinder economic development in the area. In addition, unemployment greatly hinders economic growth. Low economic growth can be caused by high levels of unemployment because it reduces investment and consumer confidence. These results have major implications for the city government and related stakeholders in Tual City in their efforts to develop sound economic policies. Sustainable economic growth requires measures to control inflation and reduce unemployment rates. Good monetary policy as well as training and job search programs can help solve this problem. This research has several problems, including the small sample size and the potential impact of uncontrolled variables on economic growth. Research on the influence of inflation and unemployment on economic growth in Tual City can be expanded by considering additional relevant variables.
Keywords: Inflation; Unemployment; Economic growth; Tual City; Multiple Linear Regression
PENGARUH GRATIS ONGKOS KIRIM, KEPERCAYAAN, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE
Authors: Khasanah Rohmawati Nur , Ruswaji Ruswaji , Susanti Ike , Sustyorini Emalia Nova
Published: December 2024

This research aims to determine the effect of free shipping, trust, and online customer reviews on purchasing decisions on e-commerce Shopee in Tambakrigadung Village. This type of research is quantitative research. The population in this study are customers who online shopping through Shopee in Tambakrigadung Village. The sampling technique used a purposive sampling method using the Slovin formula to obtain a sample size of 100 respondents. The data collection technique uses online questionnaire distribution via Google Form which has been tested for validity and reliability. The data analysis technique used classical assumption tests, multiple linear regression, coefficient of determination, t-test, and f-test using SPSS 26. The results of this research state that the free shipping, trust, and online customer review variables partially and simultaneously influence purchasing decisions on e-commerce Shopee in Tambakrigadung Village. The trust variable is the most dominant variable among other variables on purchasing decisions.
Keywords: Free Shipping; Trust; Online Customer Review; Purchasing Decisions
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA NIRWANA COFFEE SPACE BOJONGGEDE
Authors: Pratama Muhammad Diki , Paludi Salman
Published: December 2024

This study aims to determine the relationship between product quality, service quality, and promotion on purchasing decisions at Nirwana Coffee Space Bojonggede. The population in this study were consumers of Nirwana Coffee Space Bojonggede. This study involved 100 respondents who were collected using the distribution of questionnaires using accidental sampling techniques. Multiple linear regression analysis was used to determine the correlation between the variables studied by using SPSS 24 software. The results showed that product quality, service quality, and promotion had a significant effect on purchasing decisions at Nirwana Coffee Space Bojonggede. Furthermore, product quality, service quality, and promotion simultaneously influence purchase decisions.
Keywords: Product Quality; Service Quality; Promotion; Purchasing Decision
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SUKA SALAD SIDOARJO
Authors: Margie Maryam Wiyar , Sari Dewi Komala , Indayani Lilik
Published: December 2024

This research was conducted to analyze the influence of attitudes, subjective norms, and brand image on purchasing decisions at Suka Salad Sidoarjo. This research uses quantitative methods using multiple linear regression testing and using the Statistical Program for Social Science (SPSS) version 25 application. The data source in the research is all Suka Salad consumers in Sidoarjo. The sampling technique in the research uses a non-probability sampling method with an accidental sampling technique. The research results show that Attitude influences Purchasing Decisions at the Suka Salad Sidoarjo restaurant, Subjective Norms have an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant, and Brand Image has an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant. By understanding consumer behavior regarding purchasing decisions for healthy food products, this research has the potential to support sustainable economic growth and encourage wiser consumption behavior in purchasing food products.
Keywords: Attitude; Subjective Norm; Brand Image; Purchase Decision
PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN UMKM KONVEKSI SETIA KAWAN
Authors: Ismartaya Ismartaya , Silaningsih Endang , Frawitazian Nadilla
Published: December 2024

The purpose of this study is to ascertain how Konveksi Setia Kawan MSME employees' performance is impacted by organizational culture, work environment, and work motivation. Organizational culture, work environment, and work motivation were the independent variables employed in this study, and 46 individuals were sampled. Meanwhile, the dependent variable used in this research is employee performance. The research data was collected using questionnaires. The analytical method used is the multiple linear regression method. The results of this research show that 1) organizational culture has a positive and significant effect on employee performance; 2) the work environment has a positive and significant effect on employee performance; 3) work motivation has a positive and significant effect on employee performance; 4) organizational culture, work environment, and work motivation have a positive and significant effect on the performance of Konveksi Setia Kawan MSME employees.
Keywords: Organizational Culture; Work Environment; Work Motivation; Employee Performance
KEBERHASILAN USAHA BERBASIS KOMPETENSI DAN MOTIVASI
Authors: Gemina Dwi , Palahudin Palahudin , Ferdiansyah M , Gemini Pra
Published: December 2024

This study aims to determine how competence and motivation affect the business performance of MSMEs partially and simultaneously in Cicurug District. The population is 105 business actors in Cicurug District in 2022. A sample of 70 individuals was obtained by purposive sampling. The primary data utilized in this research is from primary sources. Data analysis employs quantitative techniques, namely multiple linear regression analysis. The research findings indicate a simultaneous effect of competence and motivation on business success and a partial influence of each factor on business success individually.
Keywords: Competence; Motivation; Business Success
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN PT HONORIS INDUSTRY
Authors: Ismartaya Ismartaya , Kartini Tini , Rahmanissa Nurul Febrianti
Published: December 2024

This study aims to test the direct effect of workload and compensation on turnover intention through job satisfaction with 100 workers from PT Honoris Industry as the sample. Study findings revealed that workload has a direct, negative, and significant effect on job satisfaction, and compensation has a positive and significant effect directly on job satisfaction. Workload has a positive and significant direct effect on turnover intention and compensation has a negative and significant effect directly on turnover intention.  Job satisfaction can mediate the indirect influence of workload on employee turnover intentions and job satisfaction can mediate the indirect positive and significant influence of compensation on turnover intention.
Keywords: Workload; Compensation; Turnover Intention; Job Satisfaction
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN BERBASIS EFIKASI DIRI DAN BUDAYA ORGANISASI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING
Authors: Kartini Tini , Yuningsih Erni , Nisa Nida Khoerun
Published: December 2024

The research objectives are to examine the influence of self-efficacy and organizational culture on organizational citizenship behavior (OCB) with organizational commitment as an intervening variable. A sample of 100 respondents used the purposive sampling method. Data research methods use descriptive, verification, and path analysis. This study found that self-efficacy has a direct positive and significant effect on organizational commitment, organizational culture has a direct positive and significant impact on organizational commitment, organizational commitment has a direct positive and significant effect on employee OCB, self-efficacy has a direct positive and significant impact on OCB employees, organizational culture has a direct positive and significant effect on employee OCB, organizational commitment is able to mediate the influence of self-efficacy on employee OCB, and organizational commitment is able to mediate the impact of organizational culture on employee OCB.
Keywords: Self Efficacy; Organizational Culture; Organizational Citizenship Behavior; Organizational Commitment
ANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR (SOP) DALAM MENINGKATKAN EFEKTIFITAS KINERJA PEGAWAI PADA KANTOR CAMAT MA’U KABUPATEN NIAS
Authors: Gulo Noni Netralis , Baene Eduar , Zega Yamolala , Telaumbanua Aferiaman
Published: December 2024

Standard Operating Procedures are guidelines or references for carrying out work tasks under the functions and performance assessment tools of government agencies. This research aims to analyze the application of standard operating procedures (SOP) in improving the effectiveness of employee performance at the Ma'u District Head Office, Nias Regency. This research was carried out as a qualitative type of research with a descriptive approach because this type of research aims to describe and analyze phenomena, events or social activities that are occurring currently at the Mau Subdistrict Office, Nias Regency. The results of this research are: SOP implementation has been implemented but in this case, efficiency has not yet been implemented according to existing Administrative Service SOPs in carrying out duties and responsibilities, so processing letters by the public takes too long. In this case, the obstacles are due to work delays, discrepancies, non-compliance with existing procedures, and limited and delayed information. Efficiency and consistency are necessary in implementing SOPs to maximize existing work.
Keywords: Standard Operating Procedures; Employee Effectiveness; Employee Performance