bluuebunny/crossref_metadata_2025 huggingface dataset:
Etiologia e tratamento das doenças peri-implantares
Authors: Aires Carolina Chaves Gama , E Sá Jessyca Maria Alencar , Da Silva Alleson Jamesson , Melo Amanda Pereira , Diniz Demóstenes Alves , De Abreu Rennan Antônio Barreto , De Andrade Brenda Rocha Borba , Do Nascimento Vanessa Lorena , Gondim Flávio Murilo Lemos , Vasconcellos Ricardo José De Holanda
Published: November 2020

Objetivo: O propósito do presente estudo foi discutir, através de uma revista da literatura, a etiologia, e os protocolos de tratamento mais indicados para peri-implantite. Métodos: a pesquisa foi realizada nas seguintes base de dados: Scielo e Medline via Pubmed. Como estratégia de busca, foram utilizados os seguintes descritores “Decs”: ‘implantes dentários’, ‘Peri-implantite’, ‘Periodontite’ e ‘Osseointegração’ no Scielo, bem como os meshes no Pubmed: ‘dental implants’, ‘peri-implantitis’ e ‘osseointegration’.  Por fim, 24 estudos relacionados ao assunto foram selecionados. Resultados: Os implantes osseointegrados vêm sendo cada vez mais utilizados nas reabilitações orais. Apesar da alta taxa de sucesso e longevidade desse tratamento, alguns casos podem ser acometidos por doenças peri-implantares. A peri-implantite é uma doença infecciosa bacteriana que afeta tecidos moles e duros em torno do implante, podendo ocasionar a perda da osseointegração. Vários fatores são apontados como causadores da perda óssea peri-implantar. Por ser de caráter multifatorial, pode exacerbar a perda de altura óssea, dificultar a cicatrização após cirurgia, e causar a falha do implante. Considerações finais: Os métodos de tratamentos das doenças peri-implantares são os mais diversos possíveis, incluindo modalidades cirúrgicas e não cirúrgicas, além de terapias fotodinâmicas e regenerativas. Por ser uma doença relativamente nova, ainda não há consenso entre os profissionais sobre qual o melhor protocolo de tratamento. Faz-se necessária a realização de novos estudos que possam viabilizar a elaboração de protocolos clínicos para controle e tratamento da peri-implantite.
Cisto epidermóide de crânio – relato de caso
Authors: Oliveira Carolina Siqueira , Assis Beatriz Miranda , Oliveira Thales Siqueira , De Matos Arthur Malaquias
Published: November 2020

Objetivo: Relatar caso de cisto epidermóide de crânio associado a sintomas neurológicos, que ocorreram devido a sua dimensão e efeito de massa, divergindo dos casos clássicos da literatura, que são assintomáticos devido a suas pequenas dimensões. Detalhamento de caso: Paciente de 68 anos com sintomas neurológicos de vertigem, parestesia, paresia, anisocoria e síncope, tratado inicialmente para quadro de labirintite. Em exames de imagem do crânio realizados, foram encontrados presença de lesão expansiva e de limites indefinidos, com compressão de estruturas adjacentes, sugestiva de cisto epidermóide, um tipo benigno e raro de tumor que ainda mais raramente pode se malignizar. Encaminhado a um hospital na cidade de Belo Horizonte para avaliação de abordagem cirúrgica, que é o tratamento padrão desta patologia, por meio de craniotomia, com análise do tecido por anatomia patológica. Considerações finais: Embora seja uma lesão benigna e de crescimento lento, o cisto epidermóide pode atingir tamanhos consideráveis a ponto de provocar sintomas e deve receber tratamento adequado para alívio dos mesmos, por meio de intervenção cirúrgica. Além disso, embora seja uma complicação rara, os cistos epidermóides podem sofrer degeneração maligna.
Evaluation of associated meniscal and chondral injuries in patients undergoing arthroscopic anterior cruciate ligament reconstruction
Authors: Gupta Prateek , Swaroop Shakti , Arya Rakesh
Published: November 2020

Objectives:

Anterior cruciate ligament (ACL) injury of the knee is commonly associated with meniscal and chondral lesions. This study was performed to assess the relative risk factors as well as the extent of the meniscal and chondral pathology at the time of arthroscopic ACL reconstruction.

Materials and Methods:

In this prospective study, patients undergoing ACL reconstruction were enrolled. Association of meniscal and chondral lesions was analyzed with age, sex, body mass index (BMI), mechanism of injury (sports-related or not), time gap between injury and surgery (<3 month and >3 months), and instability episodes. Logistic regression and Pearson Chi-square test were applied for evaluating the association.

Results:

A total of 55 patients (mean age 30 years [19–50 years]; 45 male:10 female) underwent arthroscopic ACL reconstruction, out of which 20 (36.3%) had isolated lateral meniscus tear, 14 (25.4%) had isolated medial meniscus tear, and 3 (5.4%) had both lateral and medial meniscus tear. BMI (P = 0.031) and instability episodes (P = 0.033) were predictor for meniscal lesions. Male sex was associated with significantly higher medial (P = 0.049) and lateral meniscal (P = 0.008) lesions. The older age group (>30 years) was associated with medial meniscus lesions (P = 0.047), while the younger age group (<30 years) had significantly higher lateral meniscal lesions (P = 0.008). Chronic ACL injuries (>3 months) had a significantly higher risk of medial meniscus lesions (P = 0.006). Age (>30 years) (P = 0.002) and obesity (BMI >30 kg/m2) (P = 0.043) were predictors of chondral lesions.

Conclusion:

Significant association is observed between age (>30 years), male gender, obesity, and chronicity with medial meniscal injuries in patients with an ACL injury, while younger patients (<30 years) and patient operated within 3 months had a higher incidence of lateral meniscus lesions. Age and BMI (>30 kg/m2) were predictors of chondral lesions in ACL injury.
Bechet’s Disease and its association with Herpes Simplex Virus : Case Report of a rare Multisystem disorder with review of the literature
Authors: Ghalaut P S  , Meenal Babra  , Harsha Kalra
Published: November 2020

In the year 1937, A Turkish dermatologist Prof Hulusi Bechet described a syndrome based upon three cases. His first reported case in the year 1924 was a female who presented with recurrent aphthous ulcers of the oral cavity, genital ulcers, erythema nodosum and visual impairment which later lead to blindness. The second patient presented in 1930 with oro-genital ulcerations and scleral injection in the eyes. The third case was reported in the year 1936, a male which similar complaints, scrotal ulcers, loss of vision, scleral injection, fever and myalgia. Professor Hulusi Bechet grouped these clinical findings into a syndrome known as Bechet’s syndrome.  Bechet's disease may present in several ways, and many patients' oral ulcers are the presenting complaints. Oral ulcers are usually underdiagnosed and often ignored by the patients. Later on, genital ulcers and complications such as Uveitis appear, which cause the patients to seek medical help. This is a rare disorder, but it must be considered as the complications may lead to a permanent impairment of vision.In many cases and studies, Bechet's disease is associated with the Herpes simplex virus. The evidence that we report is also found to have positive antibodies for Herpes simplex virus. Herpes Simplex Virus is a DNA Virus and is a causative agent in various ocular diseases such as conjunctivitis, corneal ulceration, stromal keratitis, scleritis iridocyclitis, Uveitis. On an average HSV Uveitis occurs at the age of 46 years. Herpetic corneal ulceration is a cause of blindness in these patients.  Bechet's disease is also associated with Uveitis and has a dreaded complication of blindness. The patient that we report had both oral ulceration, genital ulceration, Uveitis and was found to have HSV antibodies. Management and treatment must reduce relapses.
Interferon lambda 4 can directly activate human CD19+ B cells and CD8+ T cells
Authors: Coto-Llerena Mairene , Lepore Marco , Spagnuolo Julian , Di Blasi Daniela , Calabrese Diego , Suslov Aleksei , Bantug Glenn , Duong Francois HT , Terracciano Luigi M , De Libero Gennaro , Heim Markus H
Published: November 2020

Compared with the ubiquitous expression of type I (IFNα and IFNβ) interferon receptors, type III (IFNλ) interferon receptors are mainly expressed in epithelial cells of mucosal barriers of the of the intestine and respiratory tract. Consequently, IFNλs are important for innate pathogen defense in the lung and intestine. IFNλs also determine the outcome of hepatitis C virus (HCV) infections, with IFNλ4 inhibiting spontaneous clearance of HCV. Because viral clearance is dependent on T cells, we explored if IFNλs can directly bind to and regulate human T cells. We found that human B cells and CD8+ T cells express the IFNλ receptor and respond to IFNλs, including IFNλ4. IFNλs were not inhibitors but weak stimulators of B- and T-cell responses. Furthermore, IFNλ4 showed neither synergistic nor antagonistic effects in co-stimulatory experiments with IFNλ1 or IFNα. Multidimensional flow cytometry of cells from liver biopsies of hepatitis patients from IFNλ4-producers showed accumulation of activated CD8+ T cells with a central memory-like phenotype. In contrast, CD8+ T cells with a senescent/exhausted phenotype were more abundant in IFNλ4–non-producers. It remains to be elucidated how IFNλ4 promotes CD8 T-cell responses and inhibits the host immunity to HCV infections.
THE ANAGOGICAL UNDERSTANDING OF SCRIPTURAL SYMBOLS IN CORPUS DIONYSIACUM
Authors: CHIRCALAN Ionut
Published: November 2020

Corpus Dionysiacum (CD) is known mostly, in modern times, for the philosophical terminology of Neoplatonic origin, for its borrowings from Proclus on the vision about evil and, for the unique way in Christianity to present the spiritual and material universe as an ontological downward spiral în triadic steps. Some scholars accuse its author of forgery to mask non-Christian teachings in a Christian shape. This skeptical reception of the mysterious writings eludes the scriptural and patristic sources used by the same author in an overwhelming percentage. Therefore, it is of interest for an objective perspective to take a look at these issues, before pronouncing a verdict. This short study gets a glimpse of the biblical heritage in CD, highlighting the anagogical understanding of the scriptural symbols, an argument for the Christian milieu of the addressees of the writings and their author.
GENESIS AND BLACK HOLE UNIVERSE: THE SECOND DAY
Authors: ZHANG Tianxi
Published: November 2020

The biblical cosmology is apparently neither consistent with objections of the universe nor able to be fully addressed, described, and understood by the standard big bang cosmological model. Recently, the author has found that his newly well-developed black hole universe model does not have to reject or exclude the creation of the entire universe, the infinite grand universe, and can further provide an innovative interpretation of the book of Genesis. In Paper-I, the author has fully addressed the first day of Genesis according to the black hole universe model. In this paper (as Paper-II), he will further interpret the second day of Genesis. God created the entire universe with matter and light, space and time, forces and motion in the first day, while in the second day God structured the entire universe by separating the matter and space with layers and further formed our finite black hole universe. From the infinite entire universe to our finite black hole universe, there are infinite layers, whose boundaries are called as event horizons in physics or vaults in the book of Genesis. This effort attempts to bridge the gap between Genesis and observations of the universe and to bring a better understanding and wider acceptance to the Genesis.
GOD, SCIENCE, AND METHODOLOGICAL NATURALISM
Authors: DAVATOS Anthony B.
Published: November 2020

In this paper, I call into question a commonly assumed principle in science known as methodological naturalism, which is the idea that science should only accept natural, as opposed to supernatural, explanations. In support of MN, two arguments are commonly thrown against the idea of theistic explanation in science: the science stopper argument and the God-of-the-gaps argument. The science stopper argument states that appealing to theistic explanations hinders science from making steady progress; it simply stops science from its tracks. In other words, abandoning MN spells the death of science. The God-of-the-gaps argument states that appealing to God when explaining phenomenon is a form of an argument from ignorance, what critics call God-of-the-gaps thinking, which is considered to be fallacious reasoning. Any gap in nature that is explained by God, so the argument goes, is simply an appeal to our ignorance that we have no yet found the correct explanation to such natural mystery. In this scenario, an appeal to God is assumed to simply show our lack of knowledge with regard to the workings of nature. After introducing these arguments, I assess their strength by looking at the history of methodological naturalism. I then show how the history of science does not only fail to support these arguments but actually refutes them
PASCAL ON THE POSSIBILITY OF ATTAINING HAPPINESS
Authors: LOUREIRO João Almeida
Published: November 2020

The purpose of this paper can be resumed as the attempt to, in a first moment, delineate the manner through which, according to Pascal, we access the world – and here there is already the presuppositional thesis that there is effectively at least one way to access the world as the world that it is -, in what conditions that access is made, both relating to the subject and the milieu in which the subject finds himself (that is, taking into account the conditioning world, as well as the limitations which are inherent to a subject that is rooted in the world), and, finally, to inquire the possibility – and, if the possibility is affirmed, to investigate if there is such thing as a necessity – of modifying the way of being in the world, in view of replenishing the profound abyss that exists in a will eager of attaining happiness.
利用任务驱动法提升高职幼师生观察科研能力
Authors: 于 文哲
Published: November 2020

观察能力是高职师范院校学前教育专业学生最重要的专业能力之一，是幼师生了解教育对象，顺利开展教育工作的必要前提，提升幼师生的观察能力是促进其科研能力提升的重中之重。任务驱动法是提升学生学习积极性，变被动学习为主动学习最好的方法之一，可以用来在实际情境中有效地提高学生的观察能力。
探讨基层文化馆在群众文化活动中的服务职能
Authors: 谢 琳
Published: November 2020

随着社会经济的日益发展，注重文化建设，构建优秀的群众文化，不仅仅能促使人们的精神生活得到丰富，而且也可以促使群众实现全面的发展，还有助于构建和谐社会，促使民族的凝聚力以及创造力得到显著的提高，有利于社会的发展和进步。其中，基层文化馆是文化建设重要的力量之一，同时也是开展文化建设工作的核心，基层文化馆能起到良好的引导、示范、组织、宣传的作用，在目前为了促使公共文化服务工作实现可持续的发展，应当加强基层文化馆的研究。论文主要是关于基层文化馆对群众文化活动的服务职能的研究，以供相关专业人士进行参考和借鉴。
探讨电视文艺晚会策划的要素
Authors: 高 继慧
Published: November 2020

电视文艺晚会是传统艺术表演与现代信息传播技术合成的具体体现，电视文艺晚会方式深受广大观众的喜爱。一台成功的电视文艺晚会受晚会策划的直接影响，为了确保电视文艺晚会的策划与晚会实际需求相符合，需要在有关问题处理上做到得心应手，晚会策划需要对于电视文艺晚会相关要素加以分析，并提出有效的应对方案，才能使电视文艺晚会受到广大观众的青睐，获得较高的节目收视率。
刍议如何做好文艺演出的策划和组织工作
Authors: 谢 君文
Published: November 2020

文艺演出活动包含很多内容，为了能使演出顺利落幕，需要做好文艺演出活动的策划以及管理工作。作为文艺演出工作的策划人员以及管理人员需要遵循文艺演出的主题，做好节目的遴选和安排等工作，同时还需要掌控好活动的整体进度，保障文艺演出活动能顺利进行。
原创音乐戏剧的歌曲演唱研究——以纪念改革开放40周年剧目《玉汝玉成》为例
Authors: 金 晓镕 , 郭 美琦 , 肖 雨菲 , 郝 波 , 马 嘉隆 , 毛 美娜
Published: November 2020

北京联合大学建校 40 年来，栉风沐雨、玉汝于成。形成了“不负使命、勇于担当，自强不息、艰苦奋斗，改革创新、与时俱进”的联大品质，成为中国北京市高等教育探索的生动实践。为深入学习宣传贯彻习近平新时代中国特色社会主义思想和中国共产党的十九大精神，落实中国北京市教育大会、高校思想政治工作会议精神，纪念改革开放 40 周年和建校 40 周年，由校党委宣传部立项，艺术学院师生组成课题组，在充分挖掘北京联合大学建校 40 年来的办学成就的基础上，排练形成《玉汝于成》舞台剧，以纪念这段波澜壮阔的历史。展现中国高等教育改革在改革开放大背景中展开的艰难探索。课题基于以上基础，由学生完成全部演员工作，并从演员的角度深入探究音乐戏剧歌曲演唱者的二度创作工作，并完成原创音乐中歌曲的演唱工作。通过探究二度创作的意义与作用，将表演与演唱相结合，搭建编剧、作曲二者的一度创作与观众间的桥梁。
关于西南少数民族纹饰文化传承保护的探讨
Authors: 蔡 苏宁
Published: November 2020

中国西南地区分布的民族较多，主要聚居的少数民族包括苗族、藏族、佤族、傣族、土家族以及瑶族等 30 多个民族，这些民族有着特有的文化特征以及语言特征，有灿烂的非物质文化遗产。论文主要针对西南少数民族纹饰文化传承保护进行探究，指出纹饰文化当前传承过程中存在的问题以及相关解决对策，希望能更好的实现西南少数民族文化的弘扬以及流传。
基于成都民俗文化因子的杜甫诗歌教学实践研究
Authors: 谢 洋
Published: November 2020

成都，是 “诗圣”杜甫人生际遇中最重要的一个地方，其文化对诗歌的发展有着重要的推动作用。作为成都本土的学生，更有责任去研学好杜诗，从杜诗中去寻找古蜀成都的民俗文化因子，进而不断增强学生热爱家乡、传承家乡民俗文化的热情。
浅评音乐剧《贝隆夫人》的艺术表现手法
Authors: 冯 文
Published: November 2020

随着社会经济的建设和发展，人们的生活水平正在不断提升，音乐剧作为能增强人们精神文化生活的重要艺术载体，逐渐被广大观众熟悉和接受。其中韦伯音乐剧作为音乐剧作品中重要的代表，在人们的欣赏领域中的作用逐渐加深。论文对音乐剧《贝隆夫人》的艺术特点、文化底蕴、人物形象塑造等方面进行深化地研究，进而得出其中戏剧化呈现音乐剧内容的重要形式。
贫困地区文化扶贫面临的问题和对策探讨
Authors: 刘 彩兰
Published: November 2020

随着中国扶贫工作的顺利进行，乡村振兴战略成了一个新的理念，其中文化扶贫受到了广泛的关注。其是指在文化和精神上面帮助一些地区，提高他们的文化素养和精神面貌，从而提升人口素质，是经济扶贫的一种辅助手段，符合了新阶段脱贫攻坚战的发展理念，为全国人民一同进入小康社会作出贡献。
山西民俗在新生代电影中的表达与功能——以贾樟柯电影为例
Authors: 张 文
Published: November 2020

新生代电影最为明显的特点是以边缘人物的形象展现出中国底层人民生活的状态，引起较高的创作力和市场号召力从而受到人们的喜爱，由此也得到了快速的发展，尤其是其在对地域民俗文化这一项的表达和表现手法发挥出了重要的功能。贾樟柯作为著名的导演、制片人，在他的电影中始终蕴含着浓郁的民俗情怀，这也使贾樟柯成为了新生代电影导演的代表之一。其在民俗的表达和功能上极具代表性，他将拍摄视线放在了社会最底层的小人物身上，通过小人物的生活和细节的描写，并融入了大量民俗元素，利用民俗意象将小人物的性格进行了充分的展示，在他的作品中，拍摄了多种民俗活动，将民俗文化展现在了人们的面前的同时，也利用地方特有的民俗氛围强化了电影背景的真实性，为人们呈现出了很多优秀的影视作品。
汉语对话中虚假礼貌的实现手段和语用功能探究——以《红楼梦》为例
Authors: 江 芳妹 , 庞 杨
Published: November 2020

人际交往中的礼貌问题，一直是全球语用学领域研究的重要内容。目前，社交用语研究多关注言语交际中的真实礼貌或不礼貌现象，然而介于两者之间的一种连续体——虚假礼貌，作为一种特殊的语言现象，却未受到足够的重视。基于文献研究不难发现，现存虚假礼貌研究多着眼于研究其语用特征和实施策略，对其语用功能的研究相对欠缺。中国文化中存在大量的虚假礼貌现象，《红楼梦》作为中国传统文化的代表作，其中不少虚假礼貌现象非常值得大家深入探究。论文结合礼貌原则和面子理论，以中国四大名著之一《红楼梦》中的部分对白为语料，通过对人物经典对白分析，研究其中虚假礼貌的实现方式及语用功能。基于语料分析，论文尝试从语用学的角度探讨虚假礼貌，并尝试对现存虚假礼貌实现方式，以及语用功能做出补充。
舞蹈美学与批评学研究
Authors: 任 彦 , 杨 春雪
Published: November 2020

批评学是一门具有批判精神的学科，对于舞蹈艺术的发展和成熟具有十分重要的作用。在文本中从历史角度与现实角度两个方向，对批评学与舞蹈学之间互相作用、互相发展进行了详细的研究，并且对当前中国舞蹈美学在批评学的帮助下，不断发展的趋势进行了详细的解答。即便是当下的批评学在舞蹈美学的发展中具有十分重要的成绩，也取得了相应的成果。但是，其中存在的问题和局限性仍旧需要改良和创新，进而给予舞蹈美学自身发展更为广阔的空间。
创造性舞蹈运用于儿童舞蹈教育之研究
Authors: 邹 军
Published: November 2020

创造性舞蹈运用于儿童舞蹈教育之研究，介绍了课题的核心概念及其界定以及创造性舞蹈教学的内容，同时分析了中国与国际上同一研究领域现状与研究的价值。因此，本研究所选择的研究对象以 4~6 岁学前儿童为主，希望藉由创造性舞蹈教学提升儿童的综合素养，这对儿童一生的发展是极有意义的。再加上中国关于“儿童创造性舞蹈”的研究几乎是空白，所以本研究更显意义重大。通过研究的目标、内容与重点的研究，可以看出论文的主要观点与可能的创新之处。创造性舞蹈是儿童开展学习最基本、也是最丰富的媒介，创造性舞蹈是一种探索过程，在舞动过程中能发现有关身体或心灵的奥秘，在想法、语言、想象及思考之外，藉由身体动作学习到言语不能言尽，却深深埋在身体内的感觉，如悲伤、喜悦、害怕等。运用创造性舞蹈，能帮助儿童更好地协调身心，播下自我探索的种子。
论杨丽萍舞蹈作品的“三重性”
Authors: 张 健
Published: November 2020

在当今的舞坛中，闪耀着一颗璀璨的明珠，她就是舞蹈家杨丽萍。她孕育着舞蹈的生命，延续着舞蹈的灵魂，她用写意的肢体语言舞动出云南民族文化的神采，从她的舞蹈作品《云南映象》和《孔雀》中折射出舞蹈作品的原生性、延伸性和派生性三重基理特性。在杨丽萍舞蹈作品中，从原生性的舞蹈可以了解民族民间舞蹈悠久文化底蕴，以延伸性舞蹈特性力行民族民间舞蹈的传承和保护，更用教学事例派生性的原则，为教育教学提供更为坚实的范例。
现代漆陶工艺的探讨
Authors: 于 航
Published: November 2020

装饰胎体表面或者陶泥的工艺，指的是现代漆陶工艺，在该工艺当中主要采用了综合材料或者大漆等。漆器工艺和陶瓷工艺的相互融合，共同促进了漆陶工艺的产生与发展。两者在工艺方面存在相同之处，同时也存在较大的差异性。从新石器时期开始，漆陶工艺就已经开始出现，发展至今呈现出不同的特点与变化。论文将通过分析现代漆陶工艺的类别与特点，探索现代漆陶工艺的现状和发展趋势。
科学主义结构的非理性特征
Authors: 陈 立人
Published: November 2020

科学作为与理性相伴的名词受到大众的追捧，然究其根本却能发现科学本身不理性的部分。论文尝试从科学观、哲学观、价值观三方面探讨科学的本质，讨论科学作为独立于人文社会科学之后，科学主义结构本身的非理性特征。
时尚元素在陶瓷设计中的运用探究
Authors: 辛 梦园
Published: November 2020

中华民族历史悠久，陶瓷文化也十分深厚，对陶瓷造型、图案、色彩等不断进行创新设计，也是陶瓷文化流传至今的根本原因。尤其是在现代社会经济不断发展下，人们精神文化需求发生极大改变，更加倾向于融入时尚元素的陶瓷工艺品，时尚元素如何在陶瓷设计中进行准确运用，并推动陶瓷业健康持续发展也成为当前人们密切思考和讨论的问题。论文也联系时尚元素对陶瓷设计的影响，详细阐述了时尚元素融入陶瓷设计中的重要意义，并从造型设计、装饰设计和色彩设计三方面探讨了时尚元素在陶瓷设计中的实践应用。
新时期传统电视媒体与新媒体的融合途径探析
Authors: 董 金鑫
Published: November 2020

在科学技术日新月异的背景下，智能手机、无线网、电视机等各种新媒体在日常生产生活中的应用愈加广泛，为社会生产和人们生活提供了极大的便利，也在很大程度上改变了传统的思想观念，冲击着传统电视媒体的发展。在新时期，只有加强新媒体与传统电视媒体的融合，注重两者的相互借鉴，方可发挥出两者的优势，实现新旧媒体的长远发展。论文针对新时期传统电视媒体与新媒体的融合途径展开分析。
融媒体时代编辑的创新意识与新闻的感染力
Authors: 媛 刘
Published: November 2020

针对融媒体时代编辑的创新意识与新闻的感染力，首先对论文的背景进行了分析；然后针对编辑角色的定位进行了概述；最后重点针对融媒体时代编辑的创新意识与新闻的感染力提升的策略进行了分析探讨。
美术课堂中学生创新意识的培养探究
Authors: 美娜 陈
Published: November 2020

在竞争逐渐激烈的当今社会中，对学生的综合素质有着更高的要求，要求注重提升学生的创新意识，提高学生的创新能力。论文在对初中美术教学现状分析、创新意识培养的基础上，探讨了如何提升学生的创新意识，转变传统的美术课堂教学模式。
高校舞蹈教学中分层教学方法的适用性
Authors: 静 杨
Published: November 2020

舞蹈教育是艺术教育中的一门重要学科，通过舞蹈教学更好地充实、完善高校的美育教育工作，帮助教师在高校的教育中进行舞蹈教育的体现和展示。在现代化的高校舞蹈院系的教学中，教师的传统教学方式已不能完全适应学生的学习节奏，也已跟不上时代的步伐。因此，在当前的教育中，要不断地推行良好的教育模式，为舞蹈教育的理念更新和教育展示提供更多的可能性，为舞蹈院系学生的长足发展提供更多的动力因素，最终展示学生的学习实力。
论传统文化在小学教育阶段的重要性
Authors: 瑞金 卢
Published: November 2020

优秀的传统文化是中华文化的根基，也是展开小学教育的文化载体与渠道，对于学校教育具有至关重要作用。在新时代背景下，通过中华优秀传统文化的渗透教育能很好地提高学生本身涵养，是现代小学学生品德教育的一项重要内容。
“源善文化”品牌定位与实施策略
Authors: 俊治 郑
Published: November 2020

广州大学附属东江中学是河源市最富有地方文化底蕴与品牌意识的示范学校、窗口学校，其定位打造的“源善文化”品牌。传播源远流长的本源文化，争做河源市文明与发展的促进者、践行者与推动者，在推进教育现代化内涵发展中成效显著，成为客家古邑教育杏坛的一株新葩。论文拟从品牌定位源起、创建目标与路径、创建方法与原则、实践策略及抓手等四个方面对“源善文化”进行阐释。
中国屯堡已婚妇女首服探析
Authors: 毓雯 张
Published: November 2020

中国屯堡已婚妇女首服作为屯堡女性服饰中的重要组成部分，在传承旧制的基础上，随时代的变迁也在发生着相应变化。论文所研究对象时期界定在中国改革开放后，对屯堡已婚妇女首服，包括发式、首服组成部件、首服佩戴方式等方面进行梳理与分析，进而针对屯堡妇女首服的文化含义进行思考。
分析干部教育培训项目管理的实践与创新
Authors: 远翔 马
Published: November 2020

党员干部是基层党建工作开展的基础，干部素养直接关系到组织管理的整体效果。鉴于此，开展干部教育培训工作能提高干部党性认识。论文结合干部教育培训现状，对培训管理工作提出一些建议。
中兴华为事件背景下中国科技创新发展对策研究
Authors: 婷 张
Published: November 2020

近年来，中国在高新科技领域发展迅速，美国为维持全球霸权，保持科技领域绝对优势地位，对中兴华为等中国科技型企业采取了严厉处罚措施，妄想一举扼杀中国科技崛起之路。论文深入分析事件发生的原因并提出应对措施。
基于新课程背景下的小学书法教育
Authors: 云 洪
Published: November 2020

书法作为中国私有的民族文化，书法教育一直备受社会关注。随着信息时代的到来，小学生过早接触的互联网时代，导致书写的时间逐渐减少，出现大多数学生有写错字、写字不规范的现象。基于此，中国教育有关部门必须重新重视书法的书写，并采取有效的措施来改善小学书法的教育现状和小学生的书写状况，不断促进学生提升写字技能，实现书法教育的普及。
《管子·轻重》篇成书年代浅析
Authors: 春燕 于
Published: November 2020

《管子·轻重》篇饱含经济、政治、文化、军事、外交、行政、土地、盐业等泓涵演迤的思想，融贯先秦诸子中的儒家、道家、墨家、法家、兵家、农家、阴阳家等诸家之说，既是先秦诸子典籍中一颗璀璨的明珠，也是一部具有原创性价值的经典著作，对于我们了解先秦时期的历史文化有很大的帮助。
高校流行音乐演唱线上“学习方式”问题与研究
Authors: 星 陈
Published: November 2020

2020年突如其来的疫情影响了高校正常上课，受音乐教学资源、师资条件、线上教学经验不足等主客观因素的限制，现阶段高校流行音乐演唱教学所反映出的教学质量较低、课程设置难度不够、学生学习兴趣不足等问题，使高校流行音乐线上教学改革势在必行。
基于机载激光雷达(LiDAR)技术的应急测绘应用研究
Authors: 宋 宝民 , 万 冠军
Published: November 2020

1
GPS PPK技术在海洋测绘的应用
Authors: 王 伟
Published: November 2020

1
基于三维激光扫描数据的三维实景空间模型构建与应用探析
Authors: 张 志高
Published: November 2020

1
无人机倾斜摄影测量在国土空间规划中的应用
Authors: 许 建林
Published: November 2020

1
在线核查技术在土地变更调查中的应用
Authors: 秦 月
Published: November 2020

1
论金属矿山井下测量方法
Authors: 高 书东
Published: November 2020

1
Do Print Media Cater the Needs of Society? A Study to Analyze the Coverage of Health Issues in Major Dailies of Pakistan
Authors: Imran Muslim  , Muhammad Ahsan Bhatti  , Tahir Mahmood
Published: November 2020

This research study is conducted to identify the contribution of print media in highlighting the health specific information for their readers. A content analysis was made for five major Urdu and English dailies, to understand the importance given to health issues in terms of space given, frequency and tone of the contents.
The findings of study concluded that mostly articles discussed the health education, specific diseases were less reported. Mostly articles were in neutral and positive tone respectively. Almost one fourth of the articles presented the multiple viewpoints with conclusion as elaborated multiple aspects such as diagnosis, precautionary measures, treatments and remedies/suggestions. Two-thirds of the articles discussed the non-scientific evidence. It was conclude that Information related to health was treated very casually and no serious and result oriented effort was made by the print media.
Relationship between Teachers’ Professional Commitment and Formative Assessment Practices as a Part of Curriculum Implementation at Secondary Level in Punjab
Authors: Muhammad Naseer  , Rafaqat Ali Akbar
Published: November 2020

National Curriculum for English in Pakistan, reveals its intentions for acquiring language related international requirements concerning with career choices and furthering education. Formative assessment is at the center of students’ learning and is devised in the curriculum document providing basis for its implementation. Curriculum implementation is pivotal to classroom practices of teachers. Curriculum guides teachers to implement formative assessment. Professional commitment contributes enriching teacher’ classroom practices. Focus of the study was to examine formative assessment practices of teachers, as a part of curriculum implementation, in accordance with curriculum document and its relationship with professional commitment of secondary school English teachers. Study secures its significance for teachers, curriculum developers, and governmental agencies. Quantitative survey was the method adopted for the study and explanatory correlational design was used. Teachers, concerned with teaching of English at secondary level, from entire secondary schools working under the supervision of the Punjab province were the study population. Sampling procedure employed multistage stratified random sampling technique and 576 teachers were selected as study sample. Two questionnaires were developed that included questionnaire regarding implementation of formative assessment (QIFA) and teachers’ professional commitment scale (TPCS). Survey was conducted as a data collection strategy. In statistics, Mean and Spearman correlation were employed. Results revealed that professional commitment of teachers and their formative assessment practices were moderate. Results regarding relationship between the variables; professional commitment of teachers and their formative assessment practices were significant correlated. The study recommended school based teacher trainings to sensitize and enhance teachers’ awareness and practices towards formative assessment practices as a part of implementation process. Governmental agencies are needed to focus the situation of professional commitment of teachers and implementation of formative assessment as a part of implementation.
Sino-Iranian Strategic Partnership: Prospects and Challenges
Authors: Sehar Sabir  , Muhammad Ijaz Latif
Published: November 2020

China and Iran have developed mutual inter-dependence and bilateral cooperation in several fields. Though China and Iran are closer to sign 25 year strategic partnership, yet the final draft of the deal is being negotiated between the two parties. The expectations are high on Iranian side, however one or anotherway there are multiple factors associated with such developments. For instance; Chinese image in contemporary international system, US factor, international sanctions against Iran, Iranian perception and role in the region, and Chinese ambitious Belt and Road initiative is supposed to determine the depth and sustainability of this strategic partnership. This paper argues that the apprehensions attached to the deal are reflecting western perception whereas China’s interest are more economic/commercial and business oriented, thus limiting their cooperation in other fields. This paper addresses the prospects of these negotiations considering the impact of afore mentioned factors on the background of their relations, thus articulates challenges faced by both the parties for expected enhanced strategic partnership. The paper concludes that Sino-Iranian cooperation is not only confined to economic field rather expands to socio-cultural and technological fields as well, but this must also be viewed as part of China’s over all Middle East policy considering her economic might and investment posture through Belt and Road initiative.
Influences of Head Teachers Managerial Skills on Pupils Academic Performance at Secondary School Level
Authors: Hina Munir  , Uzma Quraishi  , Inza Shokat
Published: November 2020

The aim of this study was to discover the influence of head teachers’ managerial skills 

(Effective Communication, Motivation, Study Habit, interest, Human skills, Conceptual 

skills, Time Management skills, Leadership skills, Supervision) on students’ Academic 

Performance at secondary school level. In this study, quantitative research design was 

applied by the researcher. Moreover, purposive sampling technique was used by 

distributing the questionnaires among sample of 239 students and 206 teachers of 

Government secondary school in Multan District. While analyzing the data Z-test, Pearson 

Correlation, and Multiple Linear Regressions were applied in order to explore the 

influences of head teacher’s managerial skills upon the students’ academic performance. 

The findings of the study indicated that all the factors were highly correlated with each  

other and with students’ academic performance. Multiple Regression Model showed that all 

the independent variables have positive influence on the dependent variables and all these 

factors were statistically significant with respect to the students’ Academic Performance.
Awareness Level of Visually Impaired College Students about Urdu Poets and Poetry in Punjab: A Qualitative Inquiry
Authors: Muhammad Jahanzaib  , Samina Ashraf  , Ghulam Fatima
Published: November 2020

Language has been the most popular source of communication in human society since the start of civilization. The tradition of Folk Tales appeared as the foundation of literature in ancient times. Poetry is a significant way of expression in human literature. Urdu language possesses uncountable master pieces of prose and poetry. Visually impaired persons have proved themselves as literature lovers, good readers and visionary poets in past and present. This study is an effort to depict the awareness level of visually impaired college students about Urdu poets and their creations. The population of the study consisted of all visually impaired students enrolled in public and private sector colleges located in the district Lahore and Okara. A self developed and validated structured interview schedule containing 10 open ended questions was used to collect data from conveniently selected sample of 30 visually impaired students (males= 18, females=12). Descriptive statistics (percentages of responses) were calculated, collected information was coded; major themes were derived and interpreted by qualitative data analysis technique. The Study reflected that the visually impaired college students were having a lot of information about Urdu poets and their creations although there seemed a lack of in depth knowledge. They reported the lack of talking books and material in Braille on Urdu poetry of great and famous poets. They suggested the establishment of talking libraries throughout the country. Major findings were reported, conclusions were drawn and recommendations were made to Punjab Higher Education Department.
QUANTILE-BASED APPROACH TO ESTIMATING COGNITIVE TEXT COMPLEXITY
Authors:   Lomonosov Moscow State University (MSU), Moscow, Russia, Eremeev M. A. , Vorontsov K. V. ,   Moscow Institute of Physics and Technology (MIPT), Moscow, Russia
Published: November 2020

This paper introduces an approach to measuring the cognitive complexity of texts on various language levels. While standard readability indices are based on the linear combination of primary statistics, our general approach allows us to estimate complexity on morphological, lexical, syntactic, and discursive levels. Each model is defined by the tokens for the specific language level and the complexity function of a single token. We then use the reference collection of moderately complex texts and the quantile-based approach to spot the abnormally rare tokens. The proposed supervised ensemble, based on the ElasticNet model, incorporates models from all language levels. Having collected a labeled dataset through crowdsourcing, consisting of pairs of articles from the Russian Wikipedia, we consider several models and ensembles and compare them to common baselines. Suggested models are flexible due to the freedom in choosing the reference collection. The described experiments confirm the competitiveness of the proposed approach, as the ensembles demonstrate the best target metric value.
SPARQL QUERY GENERATION FOR COMPLEX QUESTION ANSWERING WITH BERT AND BILSTM-BASED MODEL
Authors:   Neural Networks and Deep Learning Lab, Moscow Institute of Physics and Technology, Moscow, Russia, Evseev D. A. , Arkhipov M. Yu. ,   Neural Networks and Deep Learning Lab, Moscow Institute of Physics and Technology, Moscow, Russia
Published: November 2020

In this paper we describe question answering system for answering of complex questions over Wikidata knowledge base. Unlike simple questions, which require extraction of single fact from the knowledge base, complex questions are based on more than one triplet and need logical or comparative reasoning. The proposed question answering system translates a natural language question into a query in SPARQL language, execution of which gives an answer. The system includes the models which define the SPARQL query template corresponding to the question and then fill the slots in the template with entities, relations and numerical values. For entity detection we use BERTbased sequence labelling model. Ranking of candidate relations is performed in two steps with BiLSTM and BERT-based models. The proposed models are the first solution for LC-QUAD2.0 dataset. The system is capable of answering complex questions which involve comparative or boolean reasoning.
EVENT2MIND FOR RUSSIAN: UNDERSTANDING EMOTIONS AND INTENTS IN TEXTS. CORPUS AND MODEL FOR EVALUATION
Authors:   Sberbank, Moscow, Russia, Fenogenova A. S. , Tikhonova M. I. ,   Sberbank, Moscow, Russia,   National Research University Higher School of Economics, Moscow, Russia, Filipetskaya D. V. ,   Moscow Institute of Physics and Technology, Moscow, Russia, Mironenko F. D. ,   Saint Petersburg State University, Saint-Petersburg, Russia, Tabisheva A. O. ,   National Research University Higher School of Economics, Moscow, Russia
Published: November 2020

The paper provides a comprehensive overview of the corpus for the Russian language for the commonsense inference task. Namely, we construct event phrases, which cover a wide range of everyday situations with labelled intents and reactions of the event main participant and emotions of other people involved. The dataset consists of two parts: a crowdsourced corpus of 6,756 examples from Russian sources and a translated into Russian part of the original corpus of 23,409 examples. Apart from this, we use the collected data in order to train the event2mind model for the Russian language. The paper presents careful description of the best Russian model and the results of the conducted experiments.
IMPLICIT LOGICAL-SEMANTIC RELATIONS AND A METHOD OF THEIR IDENTIFICATION IN PARALLEL TEXTS
Authors:   Institute of Informatics Problems, FRC CSC RAS, Moscow, Russia, Goncharov A. A. , Inkova O. Yu. ,   Institute of Informatics Problems, FRC CSC RAS, Moscow, Russia,   University of Geneva, Geneva, Switzerland
Published: November 2020

One of the main characteristics of logical-semantic relations (LSRs) between two fragments of a text is that these relations can be either explicit (expressed by some marker, e.g. a connective) or implicit (derived from the interrelation of these fragments’ semantics). Since implicit LSRs do not have any marker, it is difficult to find them in a text (whether automatically or not). In this paper, approaches to analysing implicit LSRs are compared, an original definition for them is offered and differences between implicit LSRs and LSRs expressed by non-prototypical means are described. A method is proposed to identify implicit LSRs using a parallel corpus and a supracorpora database of connectives. Based on the well-known statement that LSRs can be explicitated by adding connectives in the translation, it is argued here that through selecting pairs in which fragments where a connective is used to express an LSR in the translation correspond to those containing any of the translation stimuli standard for this connective in the source language, it is possible to get an array of contexts in which this LSR is implicit in the source text (or expressed by means other than connectives). This method is then applied to study the French causal connectives car, parce que and puisque using a Russian-French parallel corpus. The corpus data are analysed to obtain information about LSRs particularly about cases where the causal LSR in Russian is implicit, as well as about the use of causal connectives in French. These results are used to show that the method proposed allows to quickly create a representative array of contexts with implicit LSRs, which can be useful in both text analysis and in machine learning.
ASPECTUAL TRIPLETS OF THE RUSSIAN VERB IN DIACHRONY: EVIDENCE FROM THE RUSSIAN NATIONAL CORPUS
Authors:   Herzen State Pedagogical University of Russia, St. Petersburg, Russia, Gorbova E. V.
Published: November 2020

The paper deals with the so-called aspectual triplets of the Russian verb. Based on the data from the Russian National Corpus, it proposes a diachronic method to study triplets as well as a two-component model of the Russian aspect as an alternative to the traditional word-based classification model. The first component of the model is a morphological mechanism of the imperfectivizing suffixation of prefixed verbs that is inflectional (ras-kry-t’PFV — ras-kryva-t’IPFV2 ‘disclose, reveal’), but has a limited scope of action (prefixed verbs only). The second component of the model is the actionality (lexical aspect) with a maximal scope. Related to the verb class as a whole, it is especially crucial for non-prefixed simplexes. Actionality enables the functioning and perfective / imperfective characterization of simplexes which do not fall under the inflectional grammatical aspect. The analysis of ten biimperfective triplets resulted in several observations and conclusions. One of them concerns the role of a ‘joker’, which all imperfective simplexes (IPFV1) have in the aspectual triplets as (quasi)synonyms for corresponding secondary imperfectives (IPFV2). A working hypothesis on the predominance of IPFV1 over PFV in every triplet, based on the broader polysemy of the former, has not been confirmed. However, the two-component model has explanatory power for the cases of reverse frequency (PFV over IPFV1) through its lexical aspect component. Another working hypothesis on a possible increase or a decrease in the number of secondary imperfectives in diachrony was partially confirmed — an increase was noted for the 20/21st century.
RELATION EXTRACTION DATASET FOR THE RUSSIAN
Authors:   RANEPA, Moscow, Russia, Gordeev D. I. , Davletov A. A. ,   RANEPA, Moscow, Russia, Rey A. I. ,   RANEPA, Moscow, Russia, Akzhigitova G. R. ,   RANEPA, Moscow, Russia, Geymbukh G. A. ,   RANEPA, Moscow, Russia
Published: November 2020

There are few existing relation extraction datasets for the Russian language and they contain a rather small number of examples. Thus, we decided to create a new Ontonotes-based named entities and relation extraction sentence-level dataset called RURED. The dataset contains more than 500 annotated texts and more than 5,000 labelled relations. We also publish baseline models for relation extraction and named entity recognition trained on the dataset. Our models achieve 0.85 for named entity recognition and 0.78 for relation extraction in F1-score.
AN EXPERIMENTAL RULE-BASED PARSER FOR RUSSIAN EMPLOYING THE NLP RESOURCES OF THE ETAP SYSTEM
Authors:   Laboratory of Computational Linguistics, A. A. Kharkevich Institute for Information Transmission Problems, Moscow, Russia, Inshakova E. S. ,   Institute of Linguistics RAS, Moscow, Russia, Sizov V. G. ,   Laboratory of Computational Linguistics, A. A. Kharkevich Institute for Information Transmission Problems, Moscow, Russia
Published: November 2020

This paper presents a rule-based dependency parser for Russian based on bottom-up approach. Its rules are partially rewritten ETAP syntagms, organized into groups that constitute a single pipeline. We demonstrate that such an organization enhances the performance of our parser relative to the ETAP system’s and enables it to successfully process long phrases (more specifically, heavy nominal and prepositional phrases at the current experimental stage of our work).
RUREBUS-2020 SHARED TASK: RUSSIAN RELATION EXTRACTION FOR BUSINESS
Authors:   ABBYY, Ivanin V. A. ,   Moscow Institute of Physics and Technology, Artemova E. L. ,   National Research University Higher School of Economics, Batura T. V. ,   Novosibirsk State University,   Lomonosov Moscow State University, Ivanov V. V. ,   Innopolis University,   Lomonosov Moscow State University, Sarkisyan V. V. ,   National Research University Higher School of Economics, Tutubalina E. V. ,   Kazan Federal University,   Lomonosov Moscow State University, Smurov I. M. ,   ABBYY,   Moscow Institute of Physics and Technology
Published: November 2020

In this paper, we present a shared task on core information extraction problems, named entity recognition and relation extraction. In contrast to popular shared tasks on related problems, we try to move away from strictly academic rigor and rather model a business case. As a source for textual data we choose the corpus of Russian strategic documents, which we annotated according to our own annotation scheme. To speed up the annotation process, we exploit various active learning techniques. In total we ended up with more than two hundred annotated documents. Thus we managed to create a high-quality data set in short time. The shared task consisted of three tracks, devoted to 1) named entity recognition, 2) relation extraction and 3) joint named entity recognition and relation extraction. We provided with the annotated texts as well as a set of unannotated texts, which could of been used in any way to improve solutions. In the paper we overview and compare solutions, submitted by the shared task participants. We release both raw and annotated corpora along with annotation guidelines, evaluation scripts and results at https://github.com/dialogue-evaluation/RuREBus.
CONTRIBUTION OF INFORMATION TECHNOLOGY IN GROWTH OF INDIAN ECONOMY
Authors: Singh Ishmeet , Kaur Navjot
Published: November 2020

India being a highly connected and digital ready economy remains a high potential market worldwide offering multiple opportunities. India presents a large and burgeoning end user market being world’s second largest population in world. India is all set to leapfrog into the digital world with 937 million mobile subscribers, 278 million internet users, an USD 14 billion e-Commerce market. Indian IT industry has grown many manifold since 1980s.  The industry has contributed considerably to the economy in terms of GDP, employments and foreign exchange earnings. IT industry is also responsible for increasing the competence and productivity of almost all sectors of the economy like services at banks, post offices, railways, airports etc. e-governance has increased the efficiency of government offices. In this paper we have analyzed different ways in which IT industry has contributed to India’s growth.
A PRELIMINARY ETHNOBOTANICAL SURVEY OF SEHORE DISTRICT OF MADHYA PRADESH
Authors: Khare Bharti
Published: November 2020

The present communication deals with the ethnobotanical study of Sehore. Sehore district with an area of 6579 km2 lying between the North Latitudes 22 0 33’ 30’’ & 22 0 40’ 25” and East Longitudes 780 26’ 00” and 78 0 02’ 00”. The normal rainfall of district is 1217.7 mm. The study revealed with 41 taxa belonging to 40 genera and 30 angiospermic families that are used by the tribal people to cure various human diseases.
THE IMPORTANCE OF DIGITAL MARKETING IN THE TOURISM INDUSTRY
Authors: Kaur Gurneet
Published: November 2020

With the advent of superior Internet technologies, newer avenues for reaching out to target audiences have evolved. Digital marketing today has become an indispensable part of every business irrespective of its size and type. The increasing role of digital marketing has affected the way businesses promote their offerings to existing as well as new customers. The need for digital marketing has been felt like never before in the tourism industry wherein customers have instant access to all kinds of information on the latest offers and best prices. Today digital marketing plays a critical role in the success of each business which exists in the tourism industry. This paper examines the basic determinants of digital marketing and the importance of the same in the tourism industry.
THE ETHICAL CULTURE WITHIN THE ORGANIZATION AND ITS IMPACT ON THE ORGANIZATIONAL PERFORMANCE
Authors: AL-Otaibi Saud
Published: November 2020

Numerous customers and business owners trust that organizations ought to make a benefit as well as consider the social ramifications of their exercises. It is characterized that social duty as a business' commitment to amplify its positive effect and limit its negative effect on society. The current research study seeks to examine the influence of ethics and ethics in business on the organizational performance through the dimensions of the ethical reasoning process. The research employed the quantitative approach in which a self-structured questionnaire was the main tool of the data gathering. The sample of the study consisted of (262) leaders, managers, supervisors and employees from the Public Authority for Applied Education and Training in Kuwait. The results of the study indicated that relativism – as a variable of the ethical code – appeared to be the most influential variable of the ethical approach given that a person will consider what is ethical and what is not according to their own culture and stream of thinking. The study recommends that organization must realize the idea of ethics among its employees through the internal members including managers and supervisors.
INDO-US RELATIONS: PAST TO PRESENT
Authors: Singh Balwinder
Published: November 2020

India and the US are the two most important democratic courtiers in the world. The US is the oldest modern democratic country whereas India is the largest democratic country in the modern world and any sort of positive cooperation between the two great democracies is bound to create  a new world order and balance promising  peace and tranquility especially in all volatile South China Sea and Asia-pacific region. It will also contribute in maintaining peace throughout the world.
BUTTER CAKE ENHANCED WITH MALUNGGAY (MORINGA) POWDER AT CEBU TECHNOLOGICAL UNIVERSITY, MAIN CAMPUS: TECHNO GUIDE
Authors: Delos Reyes Vivian B. , Villaganas Adora A. , Villaganas Victor D.
Published: November 2020

This study was conducted to formulate a butter cake enhanced with moringa powder in four (4) different levels for three replications. Experimental method of research with researcher made score sheet was utilized. The sensory evaluation used by the researcher made score sheet designed for the nine point-hedonic rating scale tests and the data were treated with arithmetic mean to determine the most acceptable treatment. The data were further statistically treated using the Analysis of Variance (one and two-way) to get the significant mean difference between the treatments. The most acceptable treatment was subjected for proximate and Vitamin A analyses to determine the nutritive values of the product. In this endeavor economic value was also computed to determine the economic feasibility for production. The findings revealed that treatments one (1) and two (2) containing smaller amount of moringa powder came out the most acceptable formulations having a verbal description of like very much.  Between these two treatments, treatment two earned higher numerical mean rating of 7.26/7.92 by the professors and students/panelists respectively and perceived the color as medium low olive green, with moderately pleasant taste of moringa, moderately desirable flavor, and texture of slightly less moist and tender got the highest overall sensory acceptability of the product. Aside from this other vital nutrients found in the product is Vitamin A which is recorded 450 International Unit (IU) per slice/100g amazingly surpasses the contents of the standard recipe.  This is due to moringa powder addition.  The return of investment of Php.34 per every peso is likewise found to be a very good business to start.
A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT
Authors: Datta Veto
Published: November 2020

Traditional marketing has been changed with a new approach to marketing called Experiential Marketing. Experiential marketing is also known as "engagement marketing," "event marketing", "participation marketing," or "live marketing". Traditional marketing views consumers as rational decision-makers who care about functional features and benefits. In contrast, experiential marketers view consumers as rational and emotional human beings who are concerned with achieving pleasurable experiences. It is a kind of is a marketing strategy that involves customers directly and inspires them to participate in the development of a brand. This transformation is showing no transformation of slowing down; more and more marketers are moving towards creating experiences for their customers. Therefore experience is an essential element of a today’s customer. Experiential Marketing plays an important role in influencing customer behavior and creates a feeling of satisfaction and loyal base .Thus it’s a very important concept to study. The research article studies various benefits and strategic issues of experiential marketing, also suggestion are drawn therefrom.