bluuebunny/crossref_metadata_2025 huggingface dataset:
Linguistics, Science, and the Demarcation Problem
Authors: Kowalewski Hubert
Published: October 2024

The article discusses the so-called “demarcation problem,” i.e. the difficulties of determining the defining criteria of legitimate science, in the context of linguistics. The demarcation problem preoccupied philosophers of science for a good part of the twentieth century and is now considered to be unsolvable – it is impossible to provide a cut-and-dried list of necessary and sufficient features of “scientificness.” Consequently, this means that it is impossible to establish by means of a rational argument whether linguistics is a science and if not, how to turn it into one. The article reviews several attempts at solving the demarcation problem, briefly discusses the reasons for their failure, and demonstrates their relevance for linguistics.
The Moral Character of Philip Marlowe: Complexity and Nuance in the Ethical Life of Chandler’s Detective Hero
Authors: Hyland Terry
Published: October 2024

The central character in Raymond Chandler’s seven acclaimed detective novels – the private eye, Philip Marlowe – is, according to his creator, a man of honour and a kind of hero and, as a man for our times, an archetype who may be compared to Sherlock Holmes, James Bond or the eponymous stranger in Clint Eastwood’s famous Western movies. Chandler’s novels – though derided by the author himself as pulp fiction and merely escape literature – are now considered to be classical paradigms of a certain kind of hard-boiled detective fiction and appear on English Literature reading lists in colleges and universities throughout the world. In this article, I will be analysing the novels in terms of the moral principles and practice of the central character of Philip Marlowe. In particular, the nuances of ethical conflicts and dilemmas will be explored as Marlowe struggles to navigate his way through the shadowy and morally corrupt world he inhabits, seeking to exact justice without compromising his deeply held core values. Moral education programmes now make extensive use of literary sources and – given the prominence of the type of fiction that Chandler helped to pioneer – I will conclude with examples of the ways in which ethical lessons may be drawn from examining the character of Marlowe.
First Record of the Jumping Spider Chrysilla volupe (Karsch, 1879) (Araneae: Salticidae) from Nagpur, India
Authors: Gajbe Pawan
Published: October 2024

Nagpur is a densely populated city in Central India. Urban areas like Nagpur can harbour rich biodiversity including arachnid fauna. _Chrysilla volupe_[1] belonging to family Salticidae, is a striking jumping spider with iridescent colouration, which is found in India and a few surrounding countries. It has been reported from eight states of India, which includes Maharashtra state. According to the previous record, _Chrysilla volupe_ is unknown from Nagpur. Here, _Chrysilla volupe _is recorded from Nagpur for the first time, thereby adding another species to the salticid fauna of Nagpur, as well as that of Central India.
Czechoslovak-Polish Negotiations of the Establishment of Confederation and Alliance
Authors: Měšťan Antonín
Published: October 2024

Czechoslovak-Polish Negotiations of the Establishment of Confederation and Alliance 1939-1944. Czechoslovak Diplomatic Documents. Editors Ivan Št'ovíček and Jaroslav Valenta. Publishing House Karolinum and the Istitute of History, Academy of Sciences of the Czech Republik, Prague 1995, 449 stran, ISBN 80-7184-123-4.
Beginner's Guide to Water Management—Nutrients
Authors: LAKEWATCH Florida , Hoyer Mark
Published: October 2024

Nutrients are substances required by all organisms for growth, and they are found in every aquatic system. Nutrients are also the object of much discussion by lake management professionals and the general public who are concerned about the influence nutrients sometimes have on the growth of algae and/or aquatic plants in lakes. Written for the lay public, this information circular is an ideal reference booklet for students and/or professionals interested in water management. First published Aug. 2000.
From Wells to Wellness: An Introduction to Drinking Water Systems in Florida
Authors: Weng Weizhe , Albertin Andrea , Zhuang Yilin
Published: October 2024

Safe drinking water is a fundamental requirement for human health and well-being. This publication is part of an EDIS series that aims to illuminate the critical issues surrounding drinking water quality and Florida’s drinking water system. In this article, we begin with a brief introduction to the different categories of Florida’s drinking water system. Then, we discuss relevant federal and state level regulations for each category. Information sources and channels are provided for readers to access drinking water information in their communities. The content is designed to benefit a diverse audience, including researchers, communications and outreach experts, environmental professionals, healthcare providers, and policymakers. It seeks to clarify the facts and regulatory framework governing drinking water systems, identify areas that require targeted extension programs, and aid in the development of outreach materials to ensure the provision of safe drinking water.
Passiflora incarnata Wild Passion Flower, Maypop
Authors: Gilman Edward
Published: October 2024

This document provides an overview of the Maypop (Passiflora incarnata), a native flowering vine in Florida. It describes the plant’s characteristics, including its showy pink and purple flowers, evergreen leaves, and ovoid green fruits. The Maypop is noted for its fast growth, high drought tolerance, and ability to attract butterflies and hummingbirds. It thrives in full sun and various soil types, making it suitable for most of Florida. The document also highlights the plant’s invasive potential, pest resistance, and propagation methods. Additionally, it mentions other native Passiflora species and the Maypop’s ornamental value in landscaping. Original publication date October, 1999.
Sedum x 'Autumn Joy' 'Autumn Joy' Sedum
Authors: Gilman Edward
Published: October 2024

The publication on Sedum x 'Autumn Joy' highlights it as a drought-tolerant, herbaceous perennial. It grows 1.5–3 feet tall, features fleshy, gray-green leaves, and produces clusters of pink flowers that turn coppery and rust-colored in fall. It thrives in full sun and well-drained soils, attracting bees and butterflies. The plant is ideal for mass plantings, borders, and rock gardens, and has minimal pest or disease issues. It can be propagated through cuttings or division. Original publication date October 1999.
Turnera ulmifolia Yellow Alder, Yellow Elder, Ramgoat Dashalong
Authors: Gilman Edward
Published: October 2024

This publication provides comprehensive information on the Yellow Alder plant. It details the plant’s scientific classification, common names, and pronunciation. The document includes guidelines on cultivation, care, and uses in landscaping, highlighting its adaptability to various soil conditions and its moderate drought tolerance. The publication also discusses the plant’s invasive potential and management practices. Originally published in October 1999.
Breastfeeding Benefits and Resources: How does breastmilk fight infection?
Authors: Taft Diana
Published: October 2024

This publication is a brief introduction to how breastmilk helps keep babies healthy and helps them recover faster when they do get sick. This publication is meant to provide information about breastfeeding benefits for babies.
Escarole and Endive: Nutritious Leafy Vegetables with High Potential for Floridians
Authors: Sandoya Germán , Lin Makou , Kim Jeongim , Sargent Steven
Published: October 2024

Escaroles and endives are two leafy vegetables of the Compositae family rich in nutrients and minerals. Both crops are uncommon in the United States, but both are planted in wintertime in Florida and in other states such as California and New Jersey. This publication aims the public and inform of their use in the leafy vegetable industry in Florida. As other leafy vegetables, escaroles and endives are susceptible to pests and diseases and other physiological disorders such as pink rib at postharvest. Using the correct management practices and the correct cultivars adapted for Florida could help producers in fields and in the home garden to achieve a successful crop.
Presence of a Non-Pest Mite Tarsonemus confusus Ewing (Acari: Tarsonemidae), in Florida Strawberry Fields
Authors: Adhikary Lovely , Lahiri Sriyanka
Published: October 2024

This publication aims to benefit growers and Extension agents by increasing awareness of a fungus-feeding mite, Tarsonemus confusus, commonly found in strawberry fields. Tarsonemus confusus may be misidentified as other pest mites. In fact, without help from an expert mite taxonomist, incorrect species identification can be a major concern. Although this mite species typically does not achieve pest status on most crops, an incorrect pest identification may lead to unnecessary application of miticides, triggering a secondary pest outbreak.
Using Wolbachia Bacteria to Control Mosquito-Borne Disease
Authors: Salama Leena A. , Alomar Abdullah A. , Pérez-Ramos Daniel W. , Caragata Eric P.
Published: October 2024

This publication is intended for both the general public and mosquito control professionals. It outlines the use of the bacterium Wolbachia pipientis as a tool to control mosquito populations and reduce the spread of mosquito-borne disease. Biting mosquitoes transmit many pathogens that cause deadly diseases in people, our pets, and our livestock. Collectively, malaria, dengue, West Nile, filariasis, and other mosquito-borne diseases result in millions of infections and hundreds of thousands of deaths every year. Effective vaccines for most of these have not been developed or are not yet available to the general public, and disease management is focused on controlling mosquito populations. Insecticides have become less effective over the past fifty years as mosquito populations all over the world have developed resistance. This has driven scientists to explore new options for controlling mosquitoes, including using the bacterium Wolbachia pipientis.
Use of Reflection as an Effective Leadership Practice: An Introduction
Authors: Chiarelli Christy
Published: October 2024

The purpose of this publication is to emphasize the practice and importance of reflection for leaders. By highlighting reflective leadership, this publication aims to provide additional resources for leaders navigating their daily leadership responsibilities. This reflective leadership series discusses the importance of reflection, the benefits and barriers to employing reflective leadership, models of reflective leadership, and finally, suggested practices for implementing reflection into one’s leadership practice.
Priority directions and prospects for the development of language policy in the EU countries
Authors:   The Academy of Public Administration under the President of the Republic of Kazakhstan, Tulaganov R.T. , Makhmetov T.M. ,   The Academy of Public Administration under the President of the Republic of Kazakhstan
Published: October 2024

Linguistic diversity is deeply rooted in Europe's cultural heritage, making the development of language policy a complex and multifaceted issue. However, it is crucial to balance practical considerations with broader issues related to cultural equality in the EU community. Based on official EU policy evidence, some potential priority areas and realistic perspectives include supporting multilingualism by investing in education programmes and translation services, promoting greater recognition of regional or minority languages through structures such as the European Charter for Regional or Minority Languages, balancing practicality with political factors when developing policies that require sensitive approaches that recognise identity. values. Language policy-making becomes a complex balancing act. On the one hand, there are practical considerations - logistics, costs, benefits - all pragmatic variables that require attention. But on the other side are more subtle but no less important issues: questions of cultural equality and preservation within the EU community. It is not only about facilitating communication, but also about mutual understanding between representatives of different cultures while preserving each unique dialect. Based on official EU policy, there are several potential priority areas that need to be explored and invested in. One such area is the support of multilingualism through the expansion of educational programmes and translation services in EU member states. This is not only about the major languages, but also about regional and minority languages - echoes of Europe's past that still resound in its present.
Linguistic expression of intangible cultural heritage in "Baburnama": subject, object, addressee
Authors:   L.N. Gumilyov Eurasian National University, Daniyar A.A. , Ilker A. ,   Celal Bayar University, Akhmetova M.K. ,   L.N. Gumilyov Eurasian National University
Published: October 2024

The intangible cultural heritage of the Great Silk Way Road has the core role in historical area. It covers various spheres of life and is reflected in traditions, customs, languages, music, dances, crafts, ceremonies, legends and historical events. In the written heritage of "Baburnama", the author provides the centuries-old Turkic identity and cross-country features that arose from Central Asia, associated with the lands of Afghanistan, India, namely geographical, biological, medical, literary, historical, political, cultural and other relations. Babur's personal experiences and observations, his philosophical reflections and assessments of various cultural and socio-political phenomena are transmitted through "Baburnama". Thus, this work serves not only as a historical documents events, but also serves as an important source for understanding the cultural context of the era. The article depicts linguistic expression of intangible cultural heritage in "Baburnama". The primary focus was on the semantic syntactic components of the propositions in Babur's sentences such as, subject, object, and addressee. The actant was noted in the scripts of that era's intangible cultural heritage, based on the sentence's syntax structure. The text's substance and its feature of utilizing the many forms of intangible cultural heritage from the Babur era in contemporary Kazakh society are decided upon based on the study examples that were gathered.
Ideological-artistic features of the novel of Najib Makhfuz "Children of our street" ("اولاد حارتنا")
Authors:   Korkyt Ata Kyzylorda University, Kamisheva G.A. , Baimakhanova Sh.U. ,   Korkyt Ata Kyzylorda University
Published: October 2024

During his creative life, N. Mahfuz wrote more than thirty novels, among which the highest is the historical novel "Children of Our Street" (حارتنا اولاد) Modern Arabic literature is distinguished by a variety and abundance of works of a historical nature. The historical novel did not appear suddenly in Arabic literature, it is closely related to popular "folk novels" in the Middle Ages. The work we analyze clearly shows elements of historical presentation, describes the traditions of the east, and also shows a connection with certain historical figures and events. The novel tells the story of the development of all mankind based on the fate of the five main characters. In the work, the study of history is carried out by artistic means that allow you to compare distant eras, reflecting on the general issues of the development of civilization and human nature. The article talks about the work of the Nobel Prize winner, the emir of the Arab novel not only Egypt, but also the Arab Mia in general Najib Mahfuz and made a literary and theoretical analysis of his novel "Children of Our Street". And also analyze the style of the novel, the means of expressiveness and its plot, composition, theme and idea.
The influence of Manichaean and Nestorian religions in the settled life of the ancient Turks
Authors:   L.N. Gumilyov Eurasian National University, Kairken T.Z. , Alkeyeva D.S. ,   L.N. Gumilyov Eurasian National University
Published: October 2024

The Turkic peoples of Central Asia have long resided at the nexus of Eastern and Western cultures, fusing urban and steppe civilizations with dexterity. Their spiritual life was also strongly influenced by Indian and Persian culture. Indian and Persian cultures first spread to settlements in the Maurennahr and Tarim Basin, and then to small towns and settlements in the foothills of the Semirechye and Erenkabyrga (Tien Shan) mountains. Therefore, Central Asia has become a zone of interweaving of all cultures of the world, including all religions. Different religions spread not only to settled regions, but also to steppes, which led a nomadic lifestyle. In the regions where nomadic Turks lived, small settlements and places of worship were built. Back then, nomads showed respect to anyone who held a religious role. At the same time, for a long time in Central Asia and East Turkestan and neighbouring regions, various cultures and spiritual values of mankind competed closely. This suggests that Central Asia, East Turkestan, and Central Mongolia have evolved geographically as essential components of human civilization since the first century AD. The article discusses how the Manichaean and Nestorian religions, which were prevalent in this area prior to Islam, were viewed by the Turkic people living there and how they fit in with the natural surroundings, social structure, governmental power, etc. The “Yangzhou” and “Monument of the Nine Uighur Khagans” are examples of the widespread adoption of Manichaean and Nestorian religions among the Turks. A linguistic and source examination of these monuments was done.
Comparative analysis of elections in the system of local self-government (on the example of Kazakhstan and Turkey)
Authors:   L.N. Gumilyov Eurasian National University, Bolysbek M.A. , Byulegenova B.B. ,   L.N. Gumilyov Eurasian National University, Jusupkaliev A.A. ,   L.N. Gumilyov Eurasian National University
Published: October 2024

Еlections in the system of Local Self-Government are a decisive factor, significantly contributing to the democratic process and effective local management. It can be seen that the ways of organizing local elections in Kazakhstan and Turkey, which differ in history, politics and culture, are also different. The purpose of the study of this article is to determine the most effective method of electoral differences and similarities in the system of Local Self-Government of Kazakhstan and Turkey by conducting a comparative analysis, to analyze the impact of these processes on the development of civil society and democracy. The reforms of the local self-government system in Kazakhstan are aimed at spreading the centralization of power and increasing the level of participation of the population in the local political process. An important step in democratic changes in the country is the election of mayors of rural districts by choice of the population over the years, or the use of direct electoral practice. Since the 60s of the XX century, the local electoral system of Turkey has been stable. It is the main developing factor of local government using majority and proportional representation systems. The article presents various aspects of electoral systems, the role of political parties, the level of citizen participation, as well as a comparative analysis to identify problems and difficulties.
Fatih Akın Sineması’nda Bir Özgürleşme Ritüeli Olarak Yol ve Yolculuk
Authors: Çağıl Ferit
Published: October 2024

Yol ve yolculuk kavramının tarihi, insanlığın tarihiyle eşdeğerdir. Kavram, sözlü anlatımdan edebiyata, edebiyattan sinemaya kadar birçok alanda bir tür olarak yer alır. Sinemada bir tür olarak yer alan yol ve yolculuk filmleri, sinemanın ilk zamanlarından beridir varlığını göstermekte, özellikle 1960’lı yıllarda popülerlik kazanmaktadır. Fiziksel olarak yer değiştirmeyle başlayan yolculuk sonunda, karakter içsel bir dönüşüm de yaşayarak başka biri haline gelir. Yol ve yolculuk kavramlarını filmlerinde en çok kullanan sinemacılardan biri de Fatih Akın’dır. Auteur bir yönetmen olarak tanımlanan Akın’ın filmografisinde karakterlerin sürekli yolda oluşu dikkat çeker. Yaşadığı toplumda geleneksel kodlar arasında sıkışmış bireyler yolculuk vasıtasıyla bir dönüşüm içerisine girerler. Çalışma bundan hareketle Fatih Akın filmlerinde yol ve yolculuğun, kahramanları nasıl dönüştürdüğünü ortaya koymayı amaçlamaktadır. Bu amaç doğrultusunda amaçlı örneklem yöntemiyle, yönetmenin Temmuz’da (2000) ve Elveda Berlin (2016) filmleri seçilmiştir. Seçilen filmler içerik analizi yöntemiyle incelenmiştir. Çalışma neticesinde yönetmenin yol ve yolculuk üzerinden bireyin özgürleştiği, sıkışıp kaldığı mevcut kimliğinden kurtularak özgürleştiği sonucuna ulaşılmıştır.
Machine learning to improve the quality of nursing care in open heart intensive care unit: Challenges & opportunities
Authors:   Department of Information Technology Engineering, Mehrastan University, Astaneh Ashrafieh, Iran, Soltani Azadeh , Soltani Yasaman ,   Student Research Committee, School of Nursing and Midwifery, Guilan University of Medical Sciences, Rasht, Iran
Published: October 2024

Open heart intensive care unit (ICU) encounter distinctive challenges due to the critical condition of patients and the intricate nature of required care [1]. Meanwhile, machine learning has emerged as a potent tool to augment decision-making and patient management in this high-stakes setting [2]. This examination delves into how machine learning applications can transform nursing practices, bolster real-time clinical decision-making, and elevate patient outcomes. In this context, research has showcased the effectiveness of machine learning in various facets of ICU management, including real-time monitoring and predictive analytics. For example, machine learning algorithms have effectively anticipated complications like cardiac arrest and acute kidney injury, enabling proactive interventions [3]. Within the realm of open heart ICUs, machine learning models analyze data from continuous monitoring devices to forecast hemodynamic instability [4]. Additionally, machine learning has facilitated personalized care plans by adapting treatments based on individual patient data trends, thereby refining the accuracy of nursing care [5].
Effects of various oral exercises on swallowing function in the elderly: A systematic review
Authors:   Department of Corrective Exercise and Sport Injury, Faculty of Sport Sciences, University of Guilan, Rasht, Iran, Miri Sahar , Sandanasamy Stephanie ,   Taylor’s University, Subang Jaya, Malaysia, Yildirim Nilufer ,   Department of Public Health Nursing, Faculty of Health Sciences, Erzurum Technical University, Turkey, McFarlane Philip ,   Department of Medicine, Division of Nephrology, University of Toronto, Ontario, Canada, Jaafari Badri ,   Department of Nursing, College of Nursing and Midwifery, Kazerun Azad University, Kazerun, Iran, Alizadeh Tara ,   Department of Medical-Surgical Nursing, School of Nursing and Midwifery, Guilan University of Medical Sciences, Rasht, Iran
Published: October 2024

Oral exercises as a rehabilitation strategy can be performed by the elderly at any time and place without any complications or financial burden. Therefore, an oral exercise that is easy to perform and follow in daily life, can effectively improve the oral health of the elderly. This systematic review was conducted to investigate the effect of oral exercises on swallowing function in the elderly. A comprehensive systematic search was conducted on international electronic databases such as Scopus, PubMed, Web of Science, as well as on Iranian electronic databases such as Iranmedex, and Scientific Information Database from the earliest to April 1, 2023. The Joanna Briggs Institute (JBI) critical appraisal checklist was used to assess the quality of randomized control trials and quasi-experimental studies. A total of 728 elderly people participated in fourteen studies. Based on the results of the present systematic review, ten interventions including “lingual resistance exercise with Iowa oral performance instrument”, “exercise for swallowing”, “oral exercise”, “expiratory muscle strength training”, “swallow resistance exercise”, “swallowing exercises”, “oral neuromuscular training”, “simple oral exercise (SOE)”, “tongue strengthening exercise”, “SOE and chewing gum exercise with SOE” improved swallowing function in the elderly. However, the other four interventions including “swallowing exercises”, “resistance training”, “effortful swallowing exercise”, and “oral exercises” did not affect improving swallowing function in the elderly. Health managers and policymakers can improve the swallowing performance of the elderly by implementing training protocols related to oral exercise in addition to routine interventions.
Dampak Media Massa terhadap Terbentuknya Opini Masyarakat: Film Ice Cold: Murder, Coffee and Jessica Wongso di Netflix
Authors: Riasanti Mola Maria Septian
Published: October 2024

Penelitian ini menjelajahi dampak media massa, khususnya Netflix dan serial dokumenter "Ice Cold: Murder, Coffee and Jessica Wongso", terhadap opini publik mengenai kasus kopi sianida dan sistem peradilan di Indonesia. Dengan menggunakan Teori Masyarakat Massa sebagai dasar teoretis, studi ini menggunakan metodologi yang melibatkan analisis dokumen, wawancara, dan survei online untuk memahami bagaimana Netflix mempengaruhi persepsi penonton terhadap kasus ini. Temuan dari analisis menunjukkan bahwa Netflix mempengaruhi opini publik melalui tiga fungsi utama yang diuraikan dalam Teori Masyarakat Massa: penegakan norma sosial, fungsi narkotisasi, dan pemberian status. Wawancara dengan penonton memberikan wawasan tentang pergeseran persepsi, dengan beberapa penonton meragukan validitas keputusan hukum terhadap Jessica dan yang lainnya melihat penjelasan Netflix sebagai upaya untuk mengunjungi kembali kasus yang tampaknya telah terselesaikan. Studi ini menyimpulkan bahwa platform media massa, seperti Netflix, memainkan peran penting dalam membentuk opini publik. Serial dokumenter seperti "Ice Cold: Murder, Coffee and Jessica Wongso" berpotensi mengubah perspektif penonton, menginterogasi norma sosial dan menciptakan efek narkotis yang dapat mempengaruhi reaksi masyarakat terhadap berbagai masalah, termasuk kasus kopi sianida dan sistem peradilan di Indonesia. Peneliti masa depan dapat lebih jauh mengeksplorasi dampak serupa dari penggambaran Netflix terhadap opini publik dalam konteks yang berbeda. Selain itu, masyarakat harus menumbuhkan kemampuan penilaian kritis mereka saat memproses informasi yang disajikan oleh media massa, mengakui kepentingan potensial, perspektif, dan bias yang melekat dalam penyajian berita.
Kata-kata Kunci: Media Massa, Opini Publik, Kasus Kopi Sianida
The Patterns of Language Usage in Political News on Tempo.co Online Media
Authors: Riasanti Mola Maria Septian
Published: October 2024

Penelitian ini bertujuan untuk menganalisis pola penggunaan bahasa dalam berita politik di media online Tempo.co dengan pendekatan Analisis Wacana Kritis (CDA). Dua berita politik yang dipilih dari periode 20 Maret 2024 mengenai sengketa pemilu dan ucapan selamat kepada pemenang pemilu menjadi fokus analisis. Metode penelitian menggunakan pendekatan kualitatif dengan teknik analisis wacana CDA. Hasil analisis menunjukkan bahwa berita politik di Tempo.co menggunakan bahasa yang kuat untuk membangun identitas politik tokoh-tokoh terkait dan untuk menyampaikan pesan politik. Strategi retorika yang digunakan, seperti metafora dan hiperbola, digunakan untuk memperkuat argumen politik. Penekanan pada isu-isu politik kontroversial juga ditemukan dalam berita tersebut. Temuan ini mengindikasikan bahwa media politik tidak hanya menjadi sumber informasi, tetapi juga alat untuk membentuk pandangan dan opini publik. Kesimpulannya, pemahaman terhadap konstruksi bahasa dalam berita politik penting untuk memahami dinamika politik dan pengaruhnya terhadap masyarakat.
Kata Kunci: Analisis Wacana Kritis, Berita Politik, Media Online, Tempo.co, Identitas Politik.
Analisis Communitization dalam Platform Social reading di Indonesia
Authors: Jannah Fani Nur , Fatonah Amalia Rizky , Turnip Maida
Published: October 2024

Konsep social reading sebagai salah satu platform komunitas pembaca buku muncul sebagai adopsi teknologi informasi dalam bidang penerbitan buku dan ebook. Di mana, platform ini muncul sebagai wadah antara penulis, pembaca, dan penerbit untuk saling berinteraksi. Bahkan semenjak pandemic covid-19, perkembangan platform sosial reading semakin pesat. Hal ini adapat terlihat dari banyaknya platform sejenis yang muncul saat pandemi. Dalam artikel ini, penulis ingin menganalisis konsep communitization yang merupakan bagian dari new wave marketing dalam perkembangan social reading di Indonesia. Dengan menggunakan pendekatan kualitatif yang berdasarkan pada paradigm konstruktivis dan metode studi kasus, penelitian ini memunculkan beberapa temuan. Diantaranya, bila kemunculan platform social reading secara tidak langsung memudahkan penulis dan penerbit menemukan target marketnya, berkomunikasi secara interaktif dengan mereka, dan melakukan strategi komunikasi pemasaran yang baik. Dengan adanya sifat interaksi secara horizontal antara mereka dan adanya teknologi sebagai medium, hal ini menjadi sesuai dengan aspek communitization dari New Wave Marketing.
Kata-kata Kunci: Social Reading, Communitization, Marketing Communication, New Media
Unsur 5W+1H Dalam Caption Konten Instagram Surveyor.Id
Authors: Vatmaya Mutiara  , Ade Haryani
Published: October 2024

Content creation trough social media belonged to certain institution has been prevalent for the last several years. This study aims to analyze the application of the 5W1H framework (Who, What, When, Where, Why, How) in Instagram captions of surveyor.id during the period of March 24 to May 23, 2024. By implementing a descriptive method and content analysis, this research examined the 13 most popular Instagram posts. The findings revealed that a majority of the content successfully incorporated the 5W1H elements, particularly what and who. However, the utilization of where and when elements could be further enhanced. Consistent application of the 5W1H framework can facilitate audience comprehension. In conclusion, this research underscores the significance of adhering to the 5W1H framework in crafting effective Instagram content. Companies should prioritize consistency inthe implementation of all 5W1H elements, especially for informative content, to provide a clearer understanding for the audience.
Keywords: caption content, Instagram, 5W+1H
A recorribilidade da decisão no agravo interno da decisão de negativa de seguimento de recurso extraordinário e/ou especial em vista de distinção ou de superação
Authors: Stipsky Paulo Ricardo , Alvarez Anselmo Prieto
Published: October 2024

Trata-se de artigo sobre a recorribilidade da decisão em agravo interno, nos termos do artigo 1021 do Código de Processo Civil e em vista da negativa de seguimento de recurso extraordinário e/ou de recurso especial, com base em entendimento, pelo Supremo Tribunal Federal ou pelo Superior Tribunal de Justiça em recurso repetitivo; ou de entendimento Supremo Tribunal Federal pela inexistência de repercussão geral ou exarado em repercussão geral (1030, I, “a” e “b”); ou em razão de sobrestamento decorrente de questão pendente nos tribunais superiores (1030, III). Em juízo de admissibilidade, o presidente ou o vice-presidente do tribunal de origem terá aplicado entendimento firmado ou afetado no tribunal superior, efetivamente competente para a confirmação, superação ou distinção, em última análise, do precedente aplicado a posteriori. Dessa forma, tratando-se de tema não superado pela jurisprudência, deve ser assegurada a interposição de agravo ao Supremo Tribunal Federal e/ou ao Superior Tribunal de Justiça (1042) de acordo com a lógica inerente à formação e à superação de precedentes judiciais no modelo constitucional de processo civil.
EMPIRICAL VERIFICATION OF THE IMPACT OF THE IMPLEMENTATION OF BIOECONOMIC PRINCIPLES ON INCREASING THE LEVEL OF ENVIRONMENTAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT OF ENTERPRISES
Authors:   Sumy National Agrarian University, Nifatova Olena , Petrychuk Svitlana ,   Sumy National Agrarian University
Published: October 2024

The scientific article is devoted to the relevant issue of empirical verification of the impact of implementing bioeconomic principles on enhancing the level of environmental responsibility and sustainable development of enterprises. The relevance of the study is driven by the urgent need to transform economic models towards sustainability, the growing demand for corporate environmental responsibility, and the lack of empirical data on the effectiveness of bioeconomic approaches. The goal of the research is to empirically verify and quantitatively assess the impact of implementing bioeconomic principles on increasing the level of environmental responsibility and sustainable development of enterprises, as well as to develop an integrated methodology for evaluating the effectiveness of various bioeconomic practices. The methodological toolkit of the study is based on the comprehensive application of a systematic approach, comparative analysis, and multi-criteria assessment. The author operationalizes the key constructs of the research, including bioeconomic principles, environmental responsibility, and the sustainable development of enterprises, which allows for their quantification and empirical verification. The application of a multi-criteria approach to assessing the effectiveness of various bioeconomic practices enabled the consideration of parameters such as the reduction of greenhouse gas emissions, resource savings, reduction of toxic environmental impact, economic efficiency, and scalability potential. The results of the study demonstrate the variability in the impact of different bioeconomic practices on the environmental responsibility of enterprises. Specifically, it was found that bioenergy has the highest potential for reducing greenhouse gas emissions and scalability, enzymatic technologies show the highest economic efficiency, and bioremediation provides the greatest reduction in toxic environmental impact. The author substantiates the need for integrating different bioeconomic practices into a single system to achieve a synergistic effect and significantly improve the overall level of environmental responsibility of enterprises. The practical value of the study lies in the development of a methodological approach to the empirical evaluation of the effectiveness of bioeconomic practices, which can be used by enterprises to optimize their sustainable development strategies. Moreover, the results of the study may serve as a basis for developing public policies and incentives aimed at accelerating the implementation of bioeconomic principles in business practices. The integration of economic, environmental, and social aspects within the research aligns with modern trends towards interdisciplinarity in addressing complex sustainable development issues.
FORMATION OF THE FRANCHISE RELATIONSHIP MODEL IN MODERN LANGUAGES
Authors:   Ivan Franko National University of Lviv, Petlin Iryna
Published: October 2024

The article examines the essence of the franchise relations model, which considers modern business conditions and supports and strengthens economic relations with customers, suppliers, and partners by agreeing and implementing mutually acceptable strategies. It has been substantiated that the effectiveness of the model of franchise relations depends on the establishment of cooperation between the parties. A conceptual model of building franchise relations in modern conditions has been proposed, the essence of which is to build effective franchise relations using coercive and non-coercive tools of influence on franchisees. Reasonably non-coercive tools as mechanisms for supporting or building the potential of enterprises include training, marketing, advertising, technical and operational assistance, business planning, and updating of operating instructions. It has been proven that franchisor assistance and support is provided by persuasion and example. The instruments of coercive control, which appear in the form of strict reporting rules, centralized accounting and audit of franchisees, etc., have been studied. It has been argued that in modern realities, building an effective model of franchising relations requires: making changes to laws and regulations; eliminating shortcomings of the Tax Code regarding the taxation of royalties; providing state financial and credit assistance; making it possible for franchisees to use simplified accounting; creation of a network of educational institutions, which would make it possible to improve the level of training of domestic workers and replenish the information base in the field of franchising, etc. It was noted that conducting business on the terms of franchising is important both at the state level and at the level of enterprises. This contributes to the socioeconomic development of the state, scientific and technical exchange between enterprises stimulates the development of small businesses, and contributes to the increase in employment of the population.
CLASSICAL AND TRANSITIONAL THEORIES OF MOTIVATION: ANALYSIS AND APPLICATION
Authors:   Academy of Labour, Social Relations and Tourism, Turlo Nataliia , Litvin Olena ,   Academy of Labour, Social Relations and Tourism
Published: October 2024

The article explores both classical and transitional theories of motivation that have formed the foundation of modern human resource management. Special attention is given to the analysis of key concepts such as A. Maslow’s hierarchy of needs, F. Herzberg’s two-factor theory, J. Adams’ equity theory, as well as V. Vroom’s expectancy theory and its subsequent development and expansion in the Porter-Lawler model. The discussion also covers other theories that belong to both classical and transitional motivational approaches. In the course of the study, commonalities and differences between classical and transitional motivational theories were identified. A retrospective analysis of motivational theories also revealed the differences and similarities between classical theories and those developed during the transitional period. These theories are critically examined in the context of their application in the modern business environment, where challenges such as globalization, digitalization, and the increasing importance of human capital play a significant role. The article also investigates how these theories have been adapted to meet contemporary needs, focusing on their relevance in enhancing employee engagement and productivity. Attention is given to the practical aspects of implementing motivational strategies, which are crucial for improving work efficiency and encouraging employees to achieve organizational goals. Moreover, the article emphasizes the role of motivation in fostering innovation and adaptability within organizations. It highlights how motivational theories can be utilized to create a more resilient and dynamic workforce. By integrating both classical and transitional approaches, the article offers insights into how businesses can develop more effective human resource management strategies that not only meet current market demands but also anticipate future trends. The adaptability of classical and transitional motivational theories in diverse cultural and organizational contexts is also explored, underlining their global applicability. This comprehensive analysis provides a valuable framework for understanding the evolving nature of motivation and its critical impact on organizational success in a rapidly changing world.
ПОРІВНЯЛЬНИЙ АНАЛІЗ ЕФЕКТИВНОСТІ ТРАДИЦІЙНИХ ТА ЦИФРОВИХ PR-ІНСТРУМЕНТІВ У РІЗНИХ СЕКТОРАХ БІЗНЕСУ
Authors: Балик Уляна
Published: October 2024

У статті проведено порівняльний аналіз традиційних і цифрових інструментів зв’язків з громадськістю (PR) у різних секторах бізнесу на основі даних за період 2019–2023 років. У дослідженні відзначено, що існують очевидні переваги традиційного PR у таких сферах, як фінанси та охорона здоров’я, де репутація і довіра мають велике значення, водночас цифровий PR витісняє традиційну конкуренцію в таких сферах, як технології та роздрібна торгівля, де важливі залучення і швидкість. Досліджено, як кожен підхід використовував деякі ключові показники, як-от охоплення аудиторії, ціна за взаємодію та впізнаваність бренду, для вимірювання ефективності. У рекомендаціях, сформульованих на основі результатів дослідження, надано практичні поради компаніям щодо того, як вибрати та змінити спосіб передачі інформації в різних галузевих контекстах і змінних ринкових умовах.
ОРГАНІЗАЦІЯ ЗАХИСТУ БУХГАЛТЕРСЬКОЇ ІНФОРМАЦІЇ В АВТОМАТИЗОВАНИХ СИСТЕМАХ ОБЛІКУ
Authors: Гаркуша Сергій
Published: October 2024

У статті розглядається організація захисту бухгалтерської інформації в автоматизованих системах обліку, що є критично важливим аспектом для забезпечення конфіденційності, цілісності та доступності даних. Визначено основні загрози, з якими стикаються підприємства, а також проаналізовано сучасні технології, які можуть бути впроваджені для підвищення рівня безпеки. Зокрема, акцентується увага на використанні штучного інтелекту, блокчейну та систем резервного копіювання. Особливу увагу приділено невирішеним питанням у сфері захисту, таким як недостатня інтеграція новітніх технологій, відсутність єдиних стандартів безпеки та актуалізація навчання персоналу. Стаття має на меті виявити ключові напрями для подальших досліджень у сфері інформаційної безпеки бухгалтерського обліку та визначити практичні рекомендації для підприємств.
ОЦІНКА ЕФЕКТИВНОСТІ ESG-ЗВІТНОСТІ ЯК ІНСТРУМЕНТУ ПРОЗОРОСТІ БІЗНЕСУ В УМОВАХ ГЛОБАЛІЗАЦІЇ
Authors: Головчак Ганна
Published: October 2024

У дослідженні розкрито сутність ESG (Environmental, Social, and Governance) та зауважено його значення для компаній та інвесторів. Охарактеризовано глобальний рівень упровадження ESG-звітності як інструменту підвищення прозорості бізнесу. Визначено ключові перешкоди для впровадження ESG, зокрема, складнощі у процесі його збалансування з цілями зростання компаній, відсутність чітких стандартів і правил складання звітності, недостатня увага з боку вищого керівництва компаній, проблеми з визначенням рентабельності інвестицій, недосконалість законодавчого забезпечення тощо. Узагальнено пріоритетні напрями розвитку регулювання у сфері ESG, серед яких зауважено гармонізацію стандартів та метрик, розробку інструкцій для інвесторів, формування рекомендацій для об’єктивного розкриття відповідних ризиків. Охарактеризовано глобальні стандарти ESG-звітності та основні положення. Узагальнено етапи побудови такої звітності й основні складники ефективного звіту.
РОЗВИТОК ШТУЧНОГО ІНТЕЛЕКТУ: ПЕРЕВАГИ ТА НЕДОЛІКИ
Authors: Дашко Ірина , Череп Олександр , Михайліченко Любомир
Published: October 2024

В статті визначено особливості використання технологій штучного інтелекту (ШІ) та виділено його основні переваги та недоліки. Досліджено історію виникнення поняття «штучний інтелект» та визначено яку роль він виконує в сучасному суспільстві. Досліджено топ інноваційних компаній за рівнем впровадження інновацій з метою аналізу переваг використання ШІ. Визначено, що рейтинг інноваційності очолюють такі компанії, як: ServiceNow, Workday та Salesforce.com. Визначено, що досліджувані компанії, які займаються створенням програм та просуванням ШІ зайняли першість в рейтингу. Визначено, що впровадження ШІ в бізнес-процеси максимізує прибутки, скорочуючи при витрати та простої. Зображено реалізацію ідеї щодо технологій штучного інтелекту в сьогоднішню реальність. Проаналізовано динаміку ринку ШІ в Україні. Виокремлено ключові переваги та недоліки використання ШІ. З’ясовано, що основними перевагами вважається створення онлайн-медичних консультантів, фінансових аналітиків, чат-ботів, оптимізаційних технологій щодо доставки товарів, аналіз потреб споживачів та підвищення прибутковості компаній через генерацію продаж. Зазначено, що ключовими в ШІ є ризики кіберзагроз, порушення приватності людини в інтернеті, спотворення інформації та можлива загроза людині як розумній істоті, в плані її повної заміни на ШІ. Зазначено, що наразі ШІ не може повністю розуміти мову, на відміну від людей, які можуть перекладати машинну мову. Зроблено висновки щодо особливостей використання штучного інтелекту.
ФОРМУВАННЯ ЕФЕКТИВНОЇ СИСТЕМИ ЛОГІСТИЧНОГО МЕНЕДЖМЕНТУ У СФЕРІ РЕАЛІЗАЦІЇ ПРОДУКЦІЇ ПІДПРИЄМСТВА
Authors: Ільченко Тетяна
Published: October 2024

В статті досліджено особливості формування ефективної системи логістичного менеджменту у сфері реалізації продукції підприємства. Встановлено, що ефективне управління логістичними процесами вимагає гнучкості, впровадження нових технологій та адаптації до змін у глобальному середовищі. Доведено, що головна ціль логістичного менеджменту полягає в забезпеченні швидкої доставки товарів або сировини до потрібних місць у найкоротші терміни. В статті досліджено базові етапи управління логістичними процесами. Встановлено, що логістика в сфері реалізації продукції підприємства охоплює процеси, пов’язані з переміщенням готової продукції від стадії виробництва до стадії кінцевого споживання. Доведено, що оптимізація транспортних і складських процесів дозволяє суттєво зменшити витрати на транспортування, зберігання та обробку замовлень.
ВПЛИВ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ НА ФОРМУВАННЯ ПРОДОВОЛЬЧОЇ БЕЗПЕКИ В УКРАЇНІ
Authors: Лояніч Володимир
Published: October 2024

У статті розглянуто вплив глобалізаційних процесів на формування продовольчої безпеки України, зокрема в умовах сучасних викликів, таких як війна, економічні кризи та зміни клімату. Аналізується роль аграрного сектору в забезпеченні продовольчої безпеки країни, його можливості та ризики, пов'язані зі зростаючою залежністю від зовнішніх ринків. Висвітлюється роль агропромислового комплексу як ключового елемента, що впливає на економічні, соціальні та екологічні аспекти країни, зокрема через експорт зернових та олійних культур. В умовах воєнного конфлікту в Україні стаття акцентує на викликах, які створюють блокування портів та зниження логістичної ефективності, що суттєво загрожує продовольчій безпеці не лише України, але й країн, які залежать від українського експорту. Розглядаються негативні наслідки глобалізації, такі як залежність від зовнішніх ринків, монополізація аграрного сектору та екологічні виклики. Окремо підкреслюється необхідність розробки стратегій для зміцнення продовольчої безпеки, які включають диверсифікацію виробництва, підтримку місцевих виробників, впровадження сучасних технологій та розвиток екологічних практик. В статті наголошується, що сталий розвиток і інтеграція в світові ринки повинні базуватися на принципах стійкості, що дозволить Україні забезпечити продовольчу безпеку та зменшити глобальні ризики голоду. Досліджено, яке місце займає Україна в глобальному індексі продовольчої безпеки. Розглянуто динаміку зміни індексу продовольчої безпеки України та стан забезпеченості продовольством населення України. Досліджено не лише позитивні, а й негативні аспекти цього процесу, підкреслюючи ризики, пов’язані з залежністю від світових цін на продовольство.