A talent management based framework for developing sustainable quality of work life in architectural design firms in Egypt
Authors: Othman Ayman Ahmed Ezzat , Elwazer Marwa Naguib 
Published: June 2022

Purpose

This research aims to develop a talent management (TM) based framework to achieve a sustainable quality of work life (QWL) in architectural design firms (ADFs) in Egypt.

Design/methodology/approach

A research methodology consisted of literature review, case studies and a survey questionnaire, was designed to achieve the abovementioned aim. Firstly, the literature review was used to investigate the work environment's demotivating factors in ADFs, TM strategies and process to depict the relationship between developing sustainable QWL and TM and finally explore how TM can assist in achieving Egypt's vision 2030. Secondly, three case studies of ADFs from Denmark, Norway and Singapore were analysed to investigate the role of TM in developing sustainable QWL. Thirdly, a survey questionnaire was carried out with a representative sample of ADFs in Egypt to examine their perception and application of TM towards developing sustainable QWL. Based on the results of the above, the research developed and validated a framework to facilitate the implementation of TM as an approach for developing sustainable QWL in ADFs in Egypt.

Findings

Through literature review, the research identified the highest 28 demotivating factors that affect the QWL in ADFs and grouped them into seven categories. In addition, TM strategies for sustainable business are identified and quantified. Results of the case studies confirmed the most common demotivating factors and highlighted the TM strategies adopted to develop sustainable QWL. Findings of data analysis showed that the highest-ranked demotivating factors that encounter ADFs were “poor organizational culture”, “negative leadership behaviour” and “project induced stress”. Furthermore, the TM strategies that have the highest rank were “performance recognition”, “helping employees objectively assess their skills, strengths and weaknesses”, “creating a family-friendly work environment” and “proper reward system”. These findings informed the research findings and helped in the development of the proposed framework.

Practical implications

This research presents a practical framework to facilitate the development of sustainable QWL in ADFs in Egypt. It was based on the findings of literature review, case studies and survey questionnaire. The framework explained in a workable way the objectives of the framework functions; required activities; tools and techniques; involved personnel and needed resources and output. The framework was validated by representative sample of ADFs in Egypt to ensure its practicability and viability for implementation. Moreover, strategies to facilitate the framework implementation were suggested.

Originality/value

The research identified, categorised and analysed the architects' demotivating factors and defined the TM strategies and characteristics of sustainable QWL in ADFs. In addition, real life case studies validated the identified factors and investigated the most effective TM strategies in ADFs. The research tackled a topic that received scant attention in construction literature especially in Egypt. In addition, this paper developed and validated a TM based framework to achieve a sustainable QWL in ADFs in Egypt. It represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.