bluuebunny/crossref_metadata_2025 huggingface dataset:
Build Personal Branding in Marketing 5.0 Era
Authors: Prananda Yuda Gusti , Alfifto Alfifto , Yunita Nindya
Published: February 2025

Personal branding has become a key element in building identity and competitive advantage in the marketing 5.0 era, Marketing 5.0 combines a technology-based approach with a deep understanding of the human element, where personalization and relevance are important factors in creating a connection between individuals and audiences. Personal branding, which was previously limited to public figures and celebrities, is now increasingly relevant for professionals, entrepreneurs, and even employees to differentiate themselves from competitors in an increasingly digital and competitive market.This research discusses how personal branding strategies adapt to the changes brought about by marketing 5.0, as well as how the integration of technology can strengthen the emotional connection and trust between individuals and their audiences. Personal branding in this era is not only about building an image, but also about creating relevant and meaningful communication by utilizing technology to support the humanitarian aspect of marketing
Small and Medium Enterprises (SMEs) Willingness Index Toward Industry 4.0 in Peninsular Malaysia
Authors: Isa Norsuhada , Ariffin Zailin Zainal , Yasin Redwan , Nawi Hafizah Mat , Razak Mohamad Idham Md , Mohamed Hasan Al-Banna , Ibrahim Mohd Adib
Published: February 2025

The majority of Malaysian economies are built on the expansion of small and medium-sized businesses (SMEs), particularly in the years following the Covid-19 pandemic. The advantages and challenges to implementing IR 4.0 are shown in the examination of the SME's willingness index. The study examines the willingness of Small and Medium-sized Enterprises (SMEs) in Peninsular Malaysia towards Industry Revolution 4.0. The study utilized a mixed method approach to assess the components of the SMEs' Willingness Index toward IR 4.0. This present research aims to investigate the willingness index of SMEs in Peninsular Malaysia towards IR 4.0 and focuses on the dimensions of technological readiness, government incentives, SMEs management attitude, and research and development infrastructure application of IR 4.0 in Malaysia. The result of the finding discusses the index score value of these dimension toward IR 4.0 and it will be beneficial to boost SMEs contribution to the national gross domestic product in the 13th Malaysia Plan's to make Malaysia a high-income developed nation with 35% of the workforce comprising skilled workers by 2025. Alongside, IR 4.0 play an important role as a tool to accelerate Malaysia as a developed nation in line with the National Transformation 2050 (TN50).
Expanding SME Product Export Market Through Digital Innovation in Indonesia
Authors: Said Muhammad M. , Soi Andi Bahri
Published: February 2025

This study examines how digital innovation can help Micro, Small, and Medium Enterprises (MSMEs) in Indonesia expand their export markets. MSMEs play a crucial role in the national economy, contributing significantly to the number of businesses, employment absorption, and Gross Domestic Product (GDP). However, MSMEs in Indonesia face various challenges, including access to finance, marketing, infrastructure, technology, regulation, and skill limitations. The study aims to analyse how digital technology can help MSMEs overcome these challenges, the most effective e-commerce platforms for market expansion, and digital innovation strategies to enhance MSMEs' competitiveness in the global market. A qualitative approach was used in this study, involving in-depth interviews with 46 online entrepreneurs in Indonesia and inductive content analysis to generate key themes. Secondary data were also obtained from annual reports, government publications, and other relevant official documents. The study's results indicate that using digital technologies, such as e-commerce and cloud-based supply chain management, can improve operational efficiency, reduce costs, and increase MSMEs' competitiveness. Moreover, digital marketing strategies through social media and data analysis help MSMEs understand consumer preferences and optimize their marketing strategies. The recommendations from this study include improving digital literacy, strengthening digital infrastructure, facilitating access to finance, partnering with e-commerce platforms, enhancing human resource capacity and competence, and supporting regulations and policies that promote MSME internationalization. This study also highlights the importance of developing an innovation ecosystem and international cooperation to create a conducive environment for MSME growth. Further research is suggested to evaluate the impact of digital training programs, analyse the readiness of digital infrastructure in remote areas, document successful MSME case studies, and explore the impact of AI and machine learning technologies on MSMEs. The findings from further research are expected to provide a basis for more effective and strategic policy making in supporting the growth and development of MSMEs in Indonesia in the digital era.
Kalyan Jeweller's Case Study of Transformation, Consumer Engagement, and Effective Marketing Strategies for Brand Building
Authors: Mishra A. B.
Published: February 2025

This case study explores Kalyan Jewellers' brand perception mapping as it advances towards disruptive innovation in the jewelry industry. The journey begins with T.S. Kalyanarama Iyer's pioneering efforts in Kerala's textile sector in 1908, followed by T.K. Seetharama Iyer's contributions to modernize textile showrooms. In 1993, Kalyan Jewellers launched its first store in Thrissur, Kerala, under the visionary leadership of Mr. T.S. Kalyanaraman. Today, with 154 showrooms across India and the Middle East, Kalyan Jewellers stands at a pivotal point, ready to redefine its brand through innovative strategies in the jewelry market. This study synthesizes key findings from a literature review to provide strategic recommendations that enhance Kalyan Jewellers' relevance, customer engagement, and competitive advantage.
Mindful and Ethical Leadership
Authors: Parchment Aundrae , Baez Maria D.
Published: February 2025

Occupational stress and workplace incivility are significant challenges in modern organizations, impacting employee well-being, job satisfaction, and productivity. This study explores mindfulness and ethical leadership, proposing a combined approach can cultivate a respectful and resilient culture. This structured literature review explores how mindfulness can reduce stress and discourage incivility. The findings underscore mechanisms for mindfulness-based interventions (MBIs), such as mindfulness-based stress reduction (MBSR) and mindfulness-based cognitive therapy (MBCT), contribute to stress reduction and emotional regulation. At the same time, ethical leadership promotes behavioral norms that prevent incivility. The study proposes organizations integrate mindfulness and ethical leadership, including suggestions for implementing mindfulness programs, ethical leadership training, and supportive cultural policies. Future research directions are proposed to empirically examine the long-term effects of these interventions and their applicability across diverse industries.
Transformative Leadership in Healthcare
Authors: Chakraborty Tanusree , Saha Amriya , Vandana P. V. Sai , V. S. Sharada
Published: February 2025

In the volatile, uncertain, complex, and ambiguous (VUCA) world of healthcare, characterized by high-pressure environments and intricate team dynamics, authentic leadership emerges as a crucial framework for fostering stability, support, and inclusivity. This chapter explores the intersection of authentic leadership, mental health, and well-being among healthcare professionals (HCPs). It delves into the unique stressors faced by HCPs, emphasizing the need to understand the relationship between leadership styles and the mental well-being of these professionals. Drawing on a comprehensive literature review, the study investigates the impact of authentic leadership on HCPs' mental health, addressing key research questions. The findings shed light on the intricate dynamics between authentic leadership practices and the creation of an inclusive workplace, mindfulness by providing insights for leadership practices and organizational policies to prioritize the holistic well-being of healthcare professionals.
Mindfulness and Sustainability Leadership
Authors: Subrahmanyam Satya , Sarkis Nada
Published: February 2025

The chapter explores the critical intersection of mindfulness, sustainability, and leadership. It highlights the importance of integrating mindfulness into sustainability leadership to foster environmentally responsible business practices. By presenting the primary focus and objectives, the chapter emphasizes the significance of mindful leadership in addressing contemporary sustainability challenges. It defines key principles of mindfulness and sustainability leadership, tracing their historical and theoretical development. Empirical evidence and case studies demonstrate how mindfulness enhances sustainable decision-making and behavior. The chapter provides practical strategies for cultivating mindfulness in leaders and discusses its role in organizational change for sustainability, balancing the triple bottom line, and driving sustainable business practices.
Love as a Universal Value and Force in Leadership and Management
Authors: Bogdanović Mario
Published: February 2025

The main problem of business leadership/management can be settled in a lack of love values in a broader sense. The organizational problems here are in the questions: how to love people, what and how to deal with truth, what and how to deal with right conduct/correct behavior, what love is in thought, and love in understanding. These are important questions because an approach without love is expensive and retards organizational development by inhibiting the cognitive and emotional-motivational capacities of organizational human resources, i.e., psychological/value capital. In this chapter are proposed and elaborated love values such as love for people, love for truth, love for correct behavior, love for peace/serenity, and nonviolence with a synthesis of love values for organization and business management development. These values are the basis for organizational development, i.e., realization of the vision of spiritual, productive, intelligent, creative, happy enterprises, which produces stakeholder well-being and diminishes suboptimal and even stupid solutions.
Amalgamation of Corporate Social Responsibility With the Principles of the Circular Economy for Sustainable Growth
Authors: Raj Abhinav , Choudhary Babita
Published: February 2025

The next chapter extends more with the discussion of CE principles integrated into CSR strategies maintaining a business case strong in sustainable practice beyond the traditional model. Closed-loop supply chains, sustainability in product design, Product-as-a-Service for resource efficiency, waste minimization, and improvement within the corporate resilience system come to mind as CE-oriented strategies. This chapter continues to cover the challenge of responsible leadership and advocacy in policy to push over hurdles, support sustainable culture change, and position companies as corporate citizens. It brings out attention to future trends of urban mining and CE in developing markets, showing how companies adopting circular models will derive long-term growth and competitiveness. Recommendations to firms to totally embed CE in their CSR framework could include, notably around actionables, especially in terms of strong metrics, engagement, and creating leadership that supports environmental and social accountability.
Assessing the Risk Reducing Strategies in International Investment
Authors: Jain Abhinav , Chopra Puja
Published: February 2025

International investment presents huge potential gains in economic development, technological lead and exchange of culture. But it also poses major risks to the number of successful ventures that we conduct. This chapter starts with a general discussion of how the above-mentioned factors could significantly affect risk exposure related to international investment, followed by an appraisal section on different approaches focus on some popular methodologies employed in analyzing all kind of risks and mitigation factotums for effectively reducing those assessed risks. This will provide them with the necessary foundation, a good business perspective to take calculated decisions and in turn improve the robustness and profitability of their international investments. It starts by providing definitions of terms like foreign direct investment (FDI), portfolio investment, and international trade, as well as discussing the particular forms of risks that happen in each kind of investment.
Driving Business Success Through AI-Driven Fraud Detection Innovations in AML and Risk Monitoring Systems
Authors: Koduru Lakshmojee
Published: February 2025

In an era of escalating financial crimes, businesses are turning to advanced technologies to safeguard their operations and ensure compliance with regulatory frameworks. This chapter explores the integration of Artificial Intelligence (AI) into Anti-Money Laundering (AML) and risk monitoring systems as a transformative approach to fraud detection. It discusses innovative AI-driven techniques such as machine learning, natural language processing, and predictive analytics that enable real-time detection and prevention of fraudulent activities. By examining case studies and industry best practices, the chapter highlights the efficiency of AI systems in reducing false positives, enhancing customer due diligence, and streamlining compliance processes. The synergy between AI capabilities and eco-friendly strategies is also explored, showcasing how businesses can adopt sustainable practices while ensuring robust risk management.
Green Marketing Effect on the Growing Demand for Sustainable Products by Mediation of Consumer Behavior
Authors: Kant Shashi , Niguse Tafese , Terefe Aynetu , Adula Metasebia
Published: February 2025

This Chapter investigates the influence of marketing of green offerings on the enhancing demand for offerings sustainability in the Eastern Africa, with a particular focus on the interceding part of Behavior of Consumers. As environmental enterprises gain elevation, businesses in the Eastern Africa are decreasingly espousing marketing of green offerings strategies to appeal toe co-conscious consumers. This exploration employs a mixed- styles approach, combining quantitative checks and qualitative interviews to assess consumer comprehensions and actions regarding offerings sustainability. Outcomes reveal that influence marketing of green offerings noteworthy enhances consumer mindfulness and preference for offerings sustainability. Also, Conduct of Consumer characterized by stations, ethos, and copping intentions serves as a critical middleman in this association. The investigation highlights that consumers are more likely to engage with brands that demonstrate genuine engagement to environmental sustainability through transparent exercises and influence linkages.
Leveraging Advanced Analytics for Sustainable Success
Authors: Aragani Venu Madhav , Thirunagalingam Arunkumar
Published: February 2025

The Green Data Revolution represents a pivotal shift toward leveraging data analytics, artificial intelligence (AI), and machine learning (ML) to drive sustainable practices and enhance environmental stewardship in business and industry. As global environmental concerns intensify, organizations are increasingly turning to advanced analytics to understand, manage, and reduce their environmental footprints. This chapter explores how data-driven technologies facilitate sustainable decision-making, optimize resource consumption, and minimize waste. By examining the latest developments in environmental data science, predictive analytics, and real-time monitoring, we illustrate how these tools enable proactive sustainability efforts in areas such as energy efficiency, carbon footprint reduction, and circular economy models.
Leveraging AI and Data Engineering for Business Strategy and Supply Chain Optimization
Authors: Anusuru Anil Kumar
Published: February 2025

This chapter explores the transformative role of Artificial Intelligence (AI) and Data Engineering in optimizing supply chains within modern business strategy frameworks. As organizations strive to enhance efficiency, responsiveness, and sustainability, the integration of AI-driven insights and robust data engineering practices has become critical. This chapter examines key AI technologies—such as machine learning, predictive analytics, and automation—and their applications in supply chain management to streamline operations, improve decision-making, and reduce costs. It highlights how data engineering underpins these advancements by ensuring the availability, quality, and scalability of data across complex supply chain networks. The chapter also discusses the strategic benefits of aligning AI and data engineering initiatives with broader business goals, thereby positioning organizations to adapt swiftly to market changes, mitigate risks, and capture new opportunities.
Machine Learning for Environmental Sustainability in the Corporate World
Authors: Gera Rashmi , Banerjee Somnath , Saratchandran Divya Valsala , Arora Satpal , Whig Anumaan
Published: February 2025

This chapter explores the transformative role of machine learning (ML) in promoting environmental sustainability within the corporate world. As businesses increasingly embrace sustainable practices, ML emerges as a critical tool for optimizing resource utilization, minimizing waste, and reducing environmental impact. The chapter examines how ML-driven insights enable corporations to identify inefficiencies, predict environmental risks, and implement proactive strategies to achieve eco-friendly goals. Key applications discussed include energy consumption optimization, sustainable supply chain management, and waste reduction initiatives. By leveraging ML algorithms, businesses can transition towards data-driven sustainability models, ensuring long-term viability and compliance with global environmental standards. The chapter also highlights real-world case studies showcasing successful integration of ML into corporate sustainability strategies and addresses the challenges of balancing environmental goals with operational efficiency.
Sustainable Access Management for Cloud Instances With SSH Securing Cloud Infrastructure With PAM Solutions
Authors: Banala Subash , Attaluri Vivekchowdary
Published: February 2025

In the era of cloud computing, securing access to cloud instances is paramount for protecting sensitive data and ensuring compliance with industry standards. Secure Shell (SSH) access management plays a critical role in safeguarding cloud environments by controlling how users interact with cloud-based systems. However, traditional SSH access management methods can often be cumbersome, error-prone, and vulnerable to breaches. This paper explores the implementation of Privileged Access Management (PAM) solutions for enhancing the security of SSH access to cloud instances. By integrating PAM systems with cloud infrastructure, organizations can enforce stricter access controls, enable detailed session auditing, and reduce the risk of unauthorized access. The paper discusses best practices for managing SSH keys, monitoring user activity, and automating access management workflows using PAM solutions, ultimately improving the security posture of cloud environments.
Sustainable Storytelling Engaging Audiences With Eco-Narratives in the Digital Age
Authors: Channa Amit , Sharma Ankit , Jain Aayushi , Malhotra Parul , Khumar Shailender
Published: February 2025

In the era of rapid digital transformation, sustainability narratives have gained significant traction as a powerful tool to engage audiences across diverse platforms. This chapter explores the evolving role of storytelling in promoting environmental consciousness through digital media. By examining the intersection of eco-narratives and digital storytelling, it delves into how innovative technologies, such as social media, virtual reality, and gamification, can enhance the reach and impact of sustainability messages. The chapter discusses various strategies for crafting compelling and authentic eco-stories that resonate with global audiences, inspiring positive behavioral change and fostering a deeper connection to environmental issues. Through case studies and practical examples, it provides insights into the challenges and opportunities of using storytelling to advance sustainability goals in the digital age.
Research on the Development and Application of an Intelligent Aquaculture System
Authors: Nie Yi , Yang Huaining , Qu Kun , Zhang Lianbo , Du Jinyu
Published: February 2025

This research addresses the pressing need for sustainable practices in aquaculture, which faces challenges, like environmental degradation. The study aims to evaluate the effectiveness of an intelligent aquaculture system (IAS) in improving key performance indicators in shrimp farming. Methodologically, it focuses on a specific shrimp farm divided into 10 breeding zones, with the number 3 area selected for experimentation. Data on environmental parameters and performance metrics were collected for comparative analysis against traditional practices. Results showed significant improvements: The IAS achieved a feed conversion rate of 90.22% and a growth rate of 50 g/week, outperforming traditional methods. Additionally, it exhibited lower disease incidence and mortality rates, indicating enhanced safety. The study concludes that IASs can substantially improve operational efficiency and sustainability, offering valuable insights for the future of aquaculture practices.
Lucio phenomenon: a case report on an overlooked reaction in lepromatous leprosy
Authors: Sajjachareonpong Natsuda , Sudtikoonaseth Poonnawis , Kampirapap Kowit , Tanabodee Monton , Prunglumpoo Sutsarun , Kiatsurayanon Chanisa
Published: February 2025

Our patient presented with a 5-year history of chronic, asymptomatic papulonodular lesions on the extremities. The lesions spread to the face and earlobes, with new ulcerative lesions on both legs for the past 8 months. Skin biopsy was compatible with lepromatous leprosy with Lucio phenomenon. Lucio phenomenon is a rare type of leprosy reaction found mostly in neglected lepromatous leprosy cases. Unfortunately, the patient developed pulmonary embolism and passed away. This case report focuses on the clinicopathological characteristics and management of Lucio phenomenon, which is an unusual form of leprosy reaction that often carries a poorer prognosis. Importantly, physicians should be able to differentiate Lucio phenomenon from other types of leprosy reactions for prompt management.
Optimising registrar research supervision: Quality, conflict management and best practices
Authors: Obasa Adetayo E. , Motsohi Ts’epo , Burger Marilize , Lübbe Jeanne , Van Wyk Lizelle , Du Toit Jacques
Published: February 2025

Completing a Master of Medicine (MMed) research assignment involves both financial and time commitments. In addition, it requires considerable collaboration among supervisors, registrars, research coordinators, assistants, nurses, and patients. Substantial professional effort is necessary for developing the research concept, reviewing relevant literature, formulating a research question, and designing an appropriate methodology. From this perspective, we reflect on a clinical research supervision workshop that focuses on establishing robust supervision and conflict management practices. The workshop aimed to enhance supervision capacity for MMed research, guiding students in scientific rigour and methodology. By addressing this need, we hope to improve research quality across South African faculties and develop a new generation of skilled clinician-researchers. Clinicians as supervisors, play a pivotal role in guiding students through their academic and professional journeys. Best practices include fostering open communication, setting clear expectations, and providing consistent feedback. Institutional support is crucial, offering resources and training to enhance supervisory skills.
Surgical Treatment of Chronic Gastrointestinal Leaks after Bariatric Surgery
Authors: Flores-Maciel Karla Carolina , Sánchez-Aguilar Hugo , Dominguez-Cherit Guillermo , Herrera Miguel F.
Published: February 2025

Background:

Patients with chronic gastro-jejunal leaks following bariatric surgery often require resection of the gastric pouch or the stomach, contingent upon the initial procedure. In some cases, conversion to a Roux-en-Y Gastric Bypass (RYGB) is required, particularly in patients who underwent sleeve gastrectomy (SG).

Materials and Methods:

This study is a retrospective longitudinal analysis based on a prospectively maintained database of patients with a history of bariatric surgery and chronic, refractory gastric leaks who underwent definitive surgical treatment between 2008 and 2023. The initial operation and the previous attempts for closure were performed elsewhere in all patients, and they were referred for definitive surgical intervention to our center.

Results:

A total of 10 patients were included from the study. The initial surgical procedure was SG in eight patients and RYGB in two patients. Surgical procedures had been performed by either general or bariatric surgeons who did not mention any intraoperative complication. The interval between the onset of the leak and definitive treatment was 13 ± 9 months (range 0.6–26 months). Total gastrectomy with esophagojejunostomy was performed in nine patients, whereas one patient underwent conversion from SG to RYGB with resection of the gastric remnant. The average hospital stay was 9 ± 6 days (range 3–26 days). Postoperative complications were four wound infections, two leaks that resolved with conservative management, and one case of deep venous thrombosis. Late complications included abdominal hernia, small bowel obstruction, and migration of the esophagojejunostomy into the chest with partial obstruction.

Conclusions:

Resection-based treatment of chronic, refractory gastric leaks is an effective therapeutic strategy. However, the surgical approach is technically demanding, with a prolonged recovery period and a high complication rate.
Legionnaires’ Disease Control: A Strategic Vision for Public Health in the United States
Authors: Yousaf Mirza Rehan , Rehman Haseeb Ur , Naeem Hamza , Ahmad Shahzaib , Baker Stacey Eileen , Latif Abdul
Published: February 2025

Legionnaires’ disease (LD) refers to the severe pneumonia and systemic symptoms caused by Legionella bacteria. Water is the main reservoir for Legionella. Over the past decades, the burden of LD has been increasing in the United States. Despite the continuous efforts by public health organizations, outbreaks of LD have continued to occur because of several factors that pose a significant hurdle in devising standardized plans. Overcoming these challenges requires a comprehensive and coordinated approach. A proactive and united front involving regulatory reforms, technological advancements, public education, and strategic resource allocation is crucial to preventing future Legionella outbreaks in the United States. By addressing the challenges systematically, the nation can significantly reduce the occurrence and impact of LD outbreaks.
Ingested Lamb Bone Presented as Right Iliac Fossa Pain Mimicking Acute Appendicitis
Authors: Khan Sonia Farooq Ahmed , Hashmi Zain , Asad Munazza , Waheed Shahan
Published: February 2025

Abdominal pain is a frequent presentation encountered by the primary care physician. Acute appendicitis accounts for a small but significant proportion of abdominal pain cases seen. Among the known etiologies mimicking appendicitis, foreign-body ingestion is exceedingly rare and may be easily misdiagnosed as another cause of acute abdomen and lead to the need for emergency surgery. It might be challenging to establish a diagnosis if the patient cannot recollect having swallowed the foreign body. We report an interesting case of a 50-year-old female who presented with complaints of severe abdominal pain, nausea, and anorexia. Physical examination revealed marked tenderness in the right iliac fossa. To further confirm the diagnosis of acute appendicitis, computed tomography (CT) abdomen was done that finally revealed a normal appendix but a lodged bone at the cecal pole, thus mimicking acute appendicitis. When other causes of stomach discomfort have been ruled out, including an unremarkable patient history, it is important to keep foreign-body ingestion as a differential. CT scan is an imaging modality that should be offered when the diagnosis is not clear.
Awareness and Attitude toward Ear Health and Hearing Loss among Population in Makkah Region: A Cross-sectional Study
Authors: Alnajjar Shaimaa , Safdar Amani , Almehmadi Suhaylah , Patwa Zainab , Fallata Ahmad Ali A. , Babateen Omar
Published: February 2025

Background:

This study evaluates awareness and attitudes toward ear health and hearing loss among Makkah’s general population, addressing a prevalent issue often overlooked and inadequately treated. Recent studies in this area have been lacking, highlighting the importance of this research.

Materials and Methods:

A cross-sectional study in 2023–2024 was conducted on the population of Makkah in the Kingdom of Saudi Arabia. An online questionnaire collected responses from 385 random individuals aged 15 years and above, excluding healthcare workers or individuals with any medical education background. Statistical analysis was performed using SPSS (IBM version 26).

Results:

The study included 385 participants, primarily aged 19–29 years. Most were female, were Saudi, had a bachelor’s degree or higher, and had a monthly income above 4000. Awareness of ear health and hearing loss was high (60%), with most questions answered correctly. Participants aged 40 years and above had a higher mean number of correct answers (11.0) compared to others. Female participants also had a higher mean number of correct answers (11.0) compared to males (10.0). Similarly, those with a bachelor’s degree or higher had a higher median score (11.0). The question about the immediate need for audiological assessment in sudden hearing loss had the highest correct response rate (94.7%), while the question about reducing exposure to high-intensity noise had the lowest (28%).

Conclusion:

Ear health awareness and hearing loss among the population of Makkah were high. Age, gender, and education level had a mild-to-moderate impact on awareness, while monthly income and nationality did not show significant influence.
Listy Tadeusza Smoleńskiego i Stefana Waszyńskiego do Bolesława Ulanowskiego ze zbiorów Biblioteki Naukowej PAU i PAN w Krakowie
Authors: Wilk Bernadeta
Published: February 2025

The subject of this article is documentary editing of the correspondence of two young ancient history researchers – Tadeusz Smoleński (1884–1909), a historian and Egyptologist, and Stefan Waszyński (1872–1908), a historian and papyrologist, to Bolesław Ulanowski (1860–1919), the Secretary General of the Academy of Art and Sciences, who directed the scholarship programme of the Academy and who kept cordial relationship with the scholars. While studying archaeology and Egyptian philology in Cairo, Tadeusz Smoleński in the years 1905–1908 received from the Academy’s board a scholarship from Malwina Jankowska’s legacy in the amount of 600 Austrian Kronen per year. Stefan Waszyński, the private docent of the ancient history at the Jagellonian University, conducted research on the judiciary as well as leasing and renting in antiquity. In the years 1906–1908 was the scholar of the Wiktor Osławski Foundation and went on a study trip to Germany, France, England, Italy and Egypt. The original versions of the letters are stored in the Special Collections of the Scientific Library of the PAAS and the PAS in Cracow, manuscript ref. no. 2402, vol. 3.
The impact of competition on patient satisfaction with quality of health care
Authors:   Ryazan State Radio Engineering University, Gorbova Olga Yu. , Perfiliev Sergey V. ,   Ryazan State Radio Engineering University
Published: February 2025

Introduction. The study of competition in the medical services market is essential both from the point of view of economic efficiency and of ensuring a high level of health care and satisfaction of the population.

The article aims to analyze the impact of competition in the service market on patients’ satisfaction with the quality of medical care.

Materials and methods. The materials were studies published in peer-reviewed journals presenting relevant data and theoretical foundations for analyzing competition in healthcare. The coefficient of satisfaction with the quality of medical services was used.

Results of the study. The authors proposed the coefficient of satisfaction with the ratio ‘price-quality’ and allowed establishing what exactly (price or quality) the consumer is dissatisfied with. The ratio variants of the indicators Up and Uq reflect different states of consumer satisfaction which can be divided into four segments: I) the consumer is satisfied with both price and quality; II) the consumer is satisfied with neither price nor quality; III) the consumer is satisfied with price but not quality; IV) the consumer is satisfied with quality but not price.

The proposed coefficient can be used not only to analyze the situation in the market of medical services but also for subsequently monitoring the effectiveness of the healthcare system model.

Conclusion. Publishing information on medical services quality to create a transparent environment will promote competition between institutions. It is necessary to implement systems for assessing the quality of medical services with the possibility of comparison between institutions.
A Study on the Balance of Ground Forces on the Korean Peninsula
Authors:   Korea Research Institute for Strategy, Lim Cheolkyun
Published: February 2025

The main argument of this paper is that the balance of ground forces on the Korean Peninsula should no longer be studied solely through the 'military components' approach, which often involves narrow quantification. Instead, an evaluation based on asymmetry is necessary.
The key research question of this paper is: Who holds superiority in ground forces on the Korean Peninsula? This study employs both quantitative and qualitative research within the overarching assessment methodology to address this core question. Additionally, it aims to present an objective comparison of the threats and examines the military, strategic, doctrinal, geographical, and meteorological asymmetries between the two countries. This approach identifies ways to exploit the enemy’s weaknesses while minimizing our own.
To achieve this, the study is divided into two phases. The first phase involves a quantitative comparison of the personnel and major ground combat equipment of both countries. The second phase qualitatively compares defense strategies, military doctrines, and geographical and meteorological factors, identifying the relative asymmetries of the ground forces of both countries.
Based on this analysis, the study presents scenarios that objectively compare the threats. It suggests ways to minimize our vulnerabilities and highlight the enemy’s weaknesses, grounded in the adversary’s potential courses of action.
The findings of the study indicate that, under current conditions, North Korea lacks the means to offset the qualitative superiority of the South Korean military, aside from its nuclear forces. The longer the competition endures, the more disadvantageous the situation becomes for North Korea. However, if South Korea’s quantitative disadvantage in manpower continues to grow, there is a risk that the qualitative advantage could be neutralized. Consequently, North Korea is likely to develop three types of provocation scenarios based on five categories of war spectrum, and it was found that both countries possess force structures that are unfavorable for initiating a preemptive strike.
Thus, the study recommends planning threat-based forces and strategies to prevent North Korea from initiating provocations.
A pesquisa em Educação Matemática: possibilidades de feitura e apreciação dos dados sob a perspectiva dos estudos antropológicos
Authors: Araújo Daniel Machado , Oliveira Tainah Carneiro , Gomes Ana Clédina Rodrigues
Published: February 2025

A reflexão apresentada neste ensaio teórico propõe repensar metodologias de pesquisa em Educação Matemática sob uma perspectiva antropológica, promovendo a feitura e apreciação dos dados em oposição à tradicional coleta e análise, propondo uma Educação Matemática mais sensível à diversidade cultural e contribuindo para uma epistemologia plural e contextualizada. Inspirado por uma visão crítica e decolonial, enfatiza-se a importância de métodos como a observação participante, narrativas e etnografias que permitem captar a complexidade cultural e social. Esse movimento visa contribuir para uma Educação Matemática enraizada na diversidade, valorizando a pluralidade de saberes culturais e incentivando o diálogo entre conhecimentos escolares e práticas locais. Assim, promove-se uma educação mais democrática, transformadora e conectada às realidades sociais dos estudantes.
Etnomatemática e Etnografia, uma possibilidade antropológica
Authors: Jean-Pierre Decillon , Pinho Edrisse José Azevedo , Martins Igor Micheletto
Published: February 2025

A discussão abordada neste ensaio destaca a abordagem etnográfica e sua relevância na pesquisa etnomatemática, ressaltando sua importância para a compreensão do conhecimento matemático tradicional. Os conceitos de tornar-se feiticeiro, tornar-se mandira e tornar-se criança, ilustram a transformação dinâmica do pesquisador no contato com realidades culturais permeadas por crenças e mitos. Essas noções evidenciam que a relação entre pesquisadores e comunidades não se limita à observação, mas demanda uma imersão profunda que possibilita a coconstrução de conhecimento e uma compreensão ampliada das identidades culturais. Essas perspectivas também contribuem para uma Educação Matemática mais inclusiva, valorizando a diversidade de saberes e experiências.
Parliamentarism in the Modern World
Authors: Azatyan Khosrovadukht
Published: February 2025

The methodological manual “Parliamentarism in the Modern World” presents the goals and objectives of the course, as well as scientific literature related to the theoretical problems of Parliamentarism. The work examines the theoretical and conceptual foundations of Parliamentarism, presents existing approaches to the phenomenon of Parliamentarism in political science, and analyzes the prerequisites for the formation of Parliamentarism in the countries of Eastern Europe and the post-Soviet space. In this regard, the educational manual could be useful from the point of both theoretical and practical researches.
The manual is intended for university students and specialists in the field of Parliamentarism.
Online Shopping Risks: Understanding Consumer Perceptions in the Yemeni Market
Authors: Lakwa Ahmed , Fadhl Mohammed
Published: February 2025

The major shift in purchasing behavior from traditional to online presents many facilitations and challenges, specifically. However, there is a lack of understanding of consumers’ perceptions of online shopping risks, especially in the context of Yemen. To address this gap, there is a need to assess Yemeni consumers’ use of online purchasing behavior and explore their perceptions and experiences of online shopping risks. The study adopted a quantitative approach using a questionnaire that included a sample of 160 participants. The results showed that consumers have a medium to high level of perceived risks, including product risks, financial risks, delivery risks, and privacy risks, with demographic characteristics influencing risk perception. These findings highlight the need to enhance consumer trust by improving the quality of services and products provided, providing clear privacy policies, and increasing transparency in product offerings to solve the financial problems faced by consumers in the electronic market in Yemen.
Temporal Changes in Land Use Dynamics and Mangrove Expansion in the Guandu Wetlands, Taipei, Taiwan
Authors:   National Taiwan University, Cangco Reyes Mariana Gabrielle , Chiou Chyi-Rong , Deng Xiang Yao , Sun Syuan-Jyun
Published: February 2025

Effective conservation of wetlands requires long-term monitoring and evaluation, yet this critical step is often overlooked. This study aims to assess the changes that occurred in the Guandu Wetlands in Taiwan by quantifying land use and land cover between 2007-2018 and 2018-2021. Investigation revealed a total change (including gains, losses, and swaps) of 57.1% from 2007 to 2018, and 32.7% from 2018 to 2021. Notably, the dynamic variations within low-density, medium-density, and high-density mangrove categories were highlighted, with high-density mangroves showing the most significant gains (28.3 and 12.6 %) across both periods. By focusing on preserving and effectively managing the Guandu Wetlands in Taipei, Taiwan, this study serves as a compelling case study that may be applicable to wetlands more widely. The dynamic nature of mangrove ecosystems emphasizes the critical importance of informed conservation and adaptive management strategies. This research contributes to advancing understanding in this field, advocating for proactive measures to safeguard wetland ecosystems.
Marketing Strategies For Tilapia Aquaculture: A Case Study of Chery Caramon In Sukamaju Village, Abung Tinggi District, North Lampung Regency
Authors: Amanda Haifa , Purnomo Agus
Published: February 2025

Tilapia has become one of the most popular and widely consumed fish by the community. Tilapia has become one of the commodities for people in Indonesia, one of which is located in North Lampung. Chery Caramon is the only tilapia producer that focuses on tilapia cultivation as one of the commodities to drive the local economy. This study focuses on knowing the marketing strategy of Chery Caramon's tilapia farming business in Abung Tinggi District, North Lampung Regency. This study uses a descriptive method with a case study approach to find out the marketing strategies used by Chery Caramon. This study uses SWOT analysis to find out various opportunities and threats that are factors for Chery Caramon to improve its tilapia farming marketing strategy. From this research, it can be concluded that tilapia farming by Chery Caramon in North Lampung Regency uses an SO (Strength-Opportunity) strategy to market its products to the surrounding community.
Mapping Soil Temperature in Zaamin National Nature Park Using Meteorological Data Using ArcMap Software
Authors: Khobiljon Saqiyev
Published: February 2025

The article explores the mapping of soil temperature in the Zaamin National Nature Park using ArcMap software based on meteorological data. The results of the study show that global climate change has a serious impact on the local conditions, including the soil of the Zaamin National Nature Park. As a result of 42 years of observations carried out between 1981 and 2022, it was found that the soil temperature of the Zaamin National Nature Park increased by an average of 1.5-2.5○C. The results obtained are of great practical importance for mapping the temperature of soils in protected natural areas; they make it possible to carry out reclamation work in the territories, cleanup of dried plant waste and other practical work
Translation Methods of Economic Neologisms in Internet Discourse
Authors: Irgasheva Shokhida Sadriddinovna
Published: February 2025

This study examines the methods used to translate economic neologisms in internet discourse into Uzbek, focusing on their adaptation in professional and academic settings. The research aims to identify the most effective translation strategies, including loan translation, semantic expansion, and hybrid adaptation, while considering linguistic and cultural factors. The study employs a qualitative descriptive method, analyzing various economic neologisms and their translation techniques based on existing translation theories. Data is collected from English-language internet sources and compared with their Uzbek equivalents to evaluate translation accuracy and contextual appropriateness. The findings reveal that loan translation and naturalization are the most commonly used methods, allowing for better comprehension among Uzbek speakers while preserving the original term's meaning. However, in cases where direct equivalents do not exist, functional and descriptive equivalents are applied to maintain clarity. The study highlights the challenges in translating rapidly emerging economic terminology and suggests a structured approach to developing standardized economic terms in Uzbek
Analisis Semiotika Pesan Moral Dalam Film “Dua Hati Biru”
Authors: Heru  , Andanto Repansyah Alifa , Arbianto Wahyu
Published: February 2025

Tujuan penelitian ini adalah untuk memperoleh gambaran tentang kehidupan rumah tangga. Film tersebut mengajarkan pelajaran penting tentang pentingnya komunikasi dalam hubungan dan pengaruh orang tua terhadap pertumbuhan dan perkembangan anak. Film ini juga membantu masyarakat untuk tidak terburu-buru menikah sebelum benar-benar siap memulai kehidupan berumah tangga. Metode kualitatif menggunakan teknik analisis isi. Analisis isi adalah studi yang melibatkan diskusi mendalam tentang konten informasi tertulis atau tercetak dalam media massa. Harold D. Lasswell, seorang pelopor dalam analisis teknik pengkodean simbolis, secara sistematis mencatat simbol dan pesan. Namun, dalam penelitian ini, fokusnya adalah pada ide makna dua tahap, yaitu konotatif dan denotatif. Makna konotatif dalam penelitian ini adalah perjuangan Bima dan Dara di usia muda untuk menjadi orang tua, menemukan warna dalam hidup mereka, serta bertanggung jawab atas tindakan yang telah mereka ambil. Sedangkan makna denotatif adalah masalah rumah tangga yang berasal dari dalam dan luar, serta ego masing-masing pihak. Mikrostruktur mengungkapkan penggunaan bahasa yang memperjelas dan memperkuat pesan film. Makna tema film didukung oleh kata-kata, frasa, dan gambar visual yang digunakan oleh sutradara. Analisis cerita dalam film ini mencakup pengetahuan sosial yang disampaikan melalui kisahnya, yaitu konflik pernikahan dini, perbedaan dalam pengasuhan anak, kesetaraan gender, serta pentingnya keluarga dan teman. Dalam konteks sosial, analisis ini membahas bagaimana makna dari sebuah film dapat dialami oleh penonton.
Challenges Of Teaching English to Uzbek Pupils Of Secondary Schools Through Pragmatic Approach
Authors: Nigorakhon Bakhodirova
Published: February 2025

This study aims to identify the challenges in implementing a pragmatic approach in teaching productive English language skills to secondary school students in Uzbekistan. A qualitative research method was employed, including face-to-face interviews and structured observations. Twenty English teachers from the Namangan region participated in interviews discussing their awareness of the pragmatic approach, its advantages, and the challenges faced in its application. Additionally, observations were conducted over two months in 15 teaching sessions at various secondary schools. The findings indicate that the pragmatic approach effectively enhances students' communication, problem-solving, confidence, and collaboration skills. However, major challenges include time constraints, difficulties in assessment, and lack of student motivation. By integrating engaging activities and providing positive feedback, these challenges can be mitigated to improve the effectiveness of the pragmatic approach in English language teaching