bluuebunny/crossref_metadata_2025 huggingface dataset:
Isolation and Identification of the Fungi Causing Tomato Fruit Rot Disease in the Vicinity of Tandojam, Sindh
Authors: Nizamani S. , Khaskheli A.A. , Jiskani A.M. , Khaskheli S.A. , Khaskheli A.J. , Poussio G.B. , Jamro H. , Khaskheli M.I.
Published: November 2020

Background: The post-harvest tomato fruit rot disease is common threat to the tomato fruit, causing huge economic loss as revealed by (GOP, 2018). The present study was conducted for isolatation and identification of causative agent of tomato fruit rot in order to formulate the proper management stretegies. Methods: Study was conducted in three phases. Phase one included collection of tomato fruit samples from vicinity of Tandojam. In phase two pathogens were isolated from the samples at laboratory, while in the phase three pathogens were identified using standard procedures. Result: The experimental results indicated Alternaria solani as the main cause of post-harvest tomato fruit rot. The symptoms observed were presence of brown to black rot lesions on tomato fruits with distinct rings ranging from small pin-heads to whole surface of fruit. A total of six different fungi viz., Alternaria alternata, Aspergillus niger, Alternaria solani, Geotrichum candidum, Fusarium oxysporum and Rhizopus stolonifer were found to be associated with post harvest tomato rot. Significantly higher infection was recorded for A. solani (53.667%) followed by A. niger (16.333%) and G. candidum (13.00%). The lowest infection percentage was observed for F. oxysporum (2.333%), followed by A. alternata (4.00%) and R. stolonifer (9.00%). A. solani produced aerial mycelium with yellowish to reddish diffusible pigments. A. niger cultures were typically black and colonies were initially whitish to yellow and later became brown to black in colour. G. candidum produced white and nonaerial colonies. F. oxysporum produced circular, aerial mycelium initially white, later changed to light pink. R. stolonifer produced whitish to grey fuzzy colonies.
Effect of NPK Water-soluble Fertilizer on Growth, Yield and Nutrient Uptake of Finger Millet
Authors: Senthilkumar N. , Gokul G.
Published: November 2020

Background: The availability of macro and micronutrients added to the soil are affected by soil environmental factors leading to various losses. When a similar amount of fertilizer is applied through foliar application, its use efficiency is increased many folds. In the sandy loam soil, foliar applied fertilizers are up to 20 times more effective as compared to soil applied fertilizers. Water soluble fertilizer of 19:19:19 grade N: P: K is totally water soluble and present in crystalline powder form. It can be applied to the crop by fertigation or through foliar spraying. Instant uptake of nutrients by the plants resulting in significant and quick improvement in crop growth. Humic acid when applied to field converted into readily available humic substances which directly or indirectly effect the plant growth. Foliar application of nutrients along with soil application of nutrients increase the yield and to improve the quality of cereal crops .Keeping the aforesaid facts in consideration, the present investigation was carried out to study effect of NPK water soluble fertilizer on growth, yield and yield attributes and nutrient uptake of ragi.
Methods: The present investigation was carried out during January – May 2018 at farmers field, kamarajapuram village, Katpadi Taluk, Vellore district, Tamil Nadu, India. The experiments were laid out in RBD (Randomized Block Design), Ragi [Elusine coracana (L.) Gaertn], CO-14 variety were taken into study. The experimental soil was sandy loam, 10 treatments with replicated thrice. The soil and plant sample was collected periodically proceed with standard analytical and statistical method followed.
Result: Our investigations the soil and foliar feeding of nutrients along with water soluble fertilizer and humic acid combined treatment T10 (Soil application of 50% RDN + foliar spray of 50% RDN and 100% P and K through water soluble fertilizer [on 20 and 40 DAT] + foliar spray of humic acid 0.1% [on 20 and 40 DAT]) was significantly superior in performance with respect to growth, yield attributes, quality and nutrient uptake by ragi. It can be recommended to farmers to achieve more benefit from finger millet.
Seasonal Incidence of Insect Pests on Mungbean (Vigna radiata) in Correlation with Meteorological data
Authors: Gehlot L. , Prajapat A. K.
Published: November 2020

Background: Mung bean is important pulse crop in India due to its nutritional value. Its grain contains protein, fat, carbohydrate, vitamin and minerals therefore human uses it in various ways in food. Mung bean crop cultivated in kharif, rabi and summer season in India. Various species of insect pests are infested to mung bean crop and cause very harmful effect to crop and farmer. These pests decrease productivity and quality of mung bean.
Methods: Field experiment was carried out for the study of seasonal incidence of insect pests on RMG-62 variety of green gram during kharif season 2019. Mung bean was grown on a plot size of 25 m × 25m with 50 cm row to row and 20 cm plant to plant spacing. Randomly selected 20 plants from weekly interval to record population of insect pests. The population of jassid and whitefly was recorded by counting number of pests on 2 upper, 2 middle and 2 lower leaves of a plant whereas population of aphid was recorded by counting number of aphid on 10 cm twig/plant.
Result: The mean population of aphid, jassid and whitefly were recorded. Incidence of aphid started during 33th standard week with 0.9 aphid/10cm twig/plant, jassid and whitefly started during 32th standard week with 0.3 jassid/6 leaves/plant and 2.1 whitefly/6 leaves/plant, respectively. Peak mean population of aphid, jassid and whitefly reached during 36th standard week with 10.2 aphid/10cm twig/plant, 10.1 jassid/6 leaves/plant and 14.1 whitefly/6 leaves/plant, respectively. Simultaneously six species of insect pests also infested green gram, these were Mylabris pustulata, Helicoverpa armigera, Trichoplusia ni., Lampides boeticus, Spoladea recurvalis and Diaphania indica. The population of aphid, jassid and whitefly positively correlated with temperature. Population of aphid and whitefly had positive correlation with humidity, whereas jassid population had positive correlation with minimum humidity and negative correlation with maximum and average humidity. All three pests expressed negative correlation with rainfall.
The Complete Mitochondrial Genomes of two Flying Fishes, Cheilopogon pinnatibarbatus japonicus and Hirundichthys rondeletii
Authors: Qu Liyan , Zhang Heng , Zhang Fengying , Wang Wei , Tang Fenghua , Zhao Ming , Ma Lingbo , Ma Chunyan
Published: November 2020

Background: Genome-scale approaches have played a significant role in the analysis of evolutionary relationships. Because of rich polymorphisms, high evolutionary rate and rare recombination, mitochondrial DNA sequences are commonly considered as effective markers for estimating population genetics, evolutionary and phylogenetic relationships. Flying fishes are important components of epipelagic ecosystems. Up to now, only few complete mitochondrial genomes of flying fishes have been reported. In the present study, the complete mitochondrial DNA sequences of the Cheilopogon pinnatibarbatus japonicus and Hirundichthys rondeletii had been determined.
Methods: Based on the published mitogenome of Cheilopogon atrisignis (GenBank: KU360729), fifteen pairs of primers were designed by the software Primer Premier 5.0 to get the complete mitochondrial genomes of two flying fishes. According to the reported data, the phylogenetic position of two flying fishes were detected using the conserved 12 protein-coding genes.
Result: The complete mitochondrial genomes of Cheilopogon pinnatibarbatus japonicus and Hirundichthys rondeletii are determined. They are 16532bp and 16525bp in length, respectively. And they both consists of 13 protein-coding genes, 22 transfer RNA (tRNA) genes, two ribosomal RNA (rRNA) genes and a control region. The OL regions are conserved in these two flying fishes and might have no function. From the tree topologies, we found C.p. japonicus and H. rondeletii clustered in a group. The findings of the study would contribute to the phylogenetic classification and the genetic conservation management of C.p. japonicus and H. rondeletii.
Effects of Acute Toxicity of Chlorpyrifos (EC 50%) and Associated Histological Alterations in Gills, Liver and Kidney of Mozambique Tilapia, Oreochromis mossambicus (Peters, 1852)
Authors: Jayakumar N. , Subburaj A. , Jawahar P. , Srinivasan A. , Ahilan B.
Published: November 2020

Background: The pesticides are known to adversely affect the quality of water and create hazards for aquatic life that results in severe damage to non-target freshwater organisms including fish. Among them, the organophosphorus pesticide, chlorpyrifos (CPF) is one of the most commonly used pesticides for controlling various kinds of pests in agriculture. Pesticides after entering in to the body of fish bring about histopathological and biochemical changes in different target and non-target organs. Hence, the present study aimed to investigate the toxicity effects of Chlorpyrifos (CPF) and associated histopathological changes in the gill, liver and kidney of the Mozambique Tilapia, Oreochromis mossambicus under the acute toxicity concentrations.
Methods: Static bioassay was carried out for Chlorpyrifos with Oreochromis mossambicus as test animal for a period of 96 hrs as per standard methods and LC50 values were calculated through Probit analysis. The fishes were exposed to five acute concentrations (0.033, 0.066, 0.132, 0.264 and 0.528 ppb). The gill, liver and kidney tissues were collected from the fishes exposed to the pesticide and standard histology protocol was followed to investigate the histopathological changes.
Result: The histological changes observed in the gill included lamellar aneurysm, curling of secondary lamellae, shortening of the secondary lamellae, hypertrophy of epithelial cell, fusion of secondary lamellae, deformation of the cartilage core, blood congestion, collapsed secondary lamellae, excessive mucus secretion, disorganization of the secondary lamellae, haemorrhage at primary lamellae, necrosis, haemorrhage at secondary lamellae. The most common histopathological changes in the liver were characterized by cellular necrosis, degeneration of hepatocytes, nuclear degeneration, fat deposition, rupture of nucleus, hypertrophied hepatocytes, blood congestion, blood sinusoids, cellular hypertrophy, increased pycnotic nucleus, cirrhosis and hemosiderosis. Further, histological changes like appearance of dilated lumen, hypertrophied epithelial cells, severe haemorrhage, blood congestion, melanomacrophage aggregation, narrowing of lumen, degenerated tubule, degenerated glomerulus, shrunken glomerulus and distended glomerulus were observed in the kidney. Thus, it is evident from the present study that Chlorpyrifos can be a potential toxicant affecting the fishes at tissue level on dose and time dependent manner which are expected to affect the other physiological processes in the long run.
Sero-prevalence and Risk Factor Analysis of BoHV-1 in Bovines in Haryana State of India
Authors: Kumar Aman , Chaudhary Suman , Patil C. S. , Banger Yogesh , Khasa Vipin , Dahiya Swati , Maan Sushila
Published: November 2020

Background: Bovine herpesvirus-1 (BoHV-1) is an important pathogen of cattle and buffaloes associated with various clinical conditions including infectious bovine rhinotracheitis (IBR) and abortion. To know the status of BoHV-1, a cross-sectional serological study was conducted with the objectives of estimating the apparent prevalence of BoHV-1 and potential risk factor among unorganized cattle and buffalo herds.
Method: A total of 490 serum samples were collected from cattle and buffaloes from all twenty two (22) districts of Haryana from unorganised herd randomly and tested for antibodies against BoHV-1 using ELISA.
Result: The overall percent sero-prevalence of BoHV-1 was observed as 48.78% however the species wise sero-prevalence was 37.77% in cattle and 62.27% in buffaloes. The overall sero-prevalence was significantly (p less than 0.05) associated with species, zone and age of animals. The likelihood of BoHV-1 was significantly higher (2.72 times) in buffaloes (Odds ratio (OR) =2.72, 95% Confidence Interval (CI):1.86; 3.98) than in cattle (OR=1). Eastern zone of the state showed higher (1.52 times, 95% CI: 1.03, 2.26) likelihood of BoHV-1 as compared to western zone (OR=1.00).The aged animals with age³6.5 years (2.96 times), followed by 2.5-4.5 years (2.44 times) and 4.5-6.5 years (1.68 times) showed higher likelihood than younger animals (Age less than 2.5 years). Further, it can be concluded that BoHV1 is circulating among livestock population in the state.
Percutaneous Ultrasound Guided Cholecystocentesis and Microbiological Analysis of Bile in Chronic Diarrhoea of Cattle
Authors: Hansda Arati , Randhawa C. S. , Chandra M. , Mohindroo J. , Randhawa S. S.
Published: November 2020

Background: Chronic diarrhoea is a frequently presenting complaint by the cattle owners and some presents as non-responsive to routine treatment. Such cases are often a diagnostic challenge because of wide ranging etiologies. In Indian context few data is available on prevalent causes of chronic diarrhoea in bovines. Salmonellosis is one of the important cause of chronic diarrhoea in crossbred cattle. Therefore, the study was conducted to investigate the role of Salmonella in chronic diarrhoea of crossbred cattle and to determine microbiological profile of bile in cattle with chronic idiopathic diarrhoea.
Methods: Twenty (n=20) adult dairy cattle presented with the history of chronic diarrhoea at Large Animal Clinics, GADVASU, Ludhiana from September 2015 to June 2016 were selected for the study. Case histories were recorded, faecal, blood and bile samples were collected from 20 animals. Bile was collected through ultrasound guided cholecystocentesis (PUC) from 20 cattle and five healthy cattle. The faecal and bile samples were cultured for isolation and identification of bacterial pathogens using selective and non-selective media with special emphasis on isolation of Salmonella spp. Microscopic examination of faeces were done to rule out parasitic cause of diarrhoea and for acid-fast bacilli (AFB). The serum samples were employed to detect antibodies against Mycobacterium avium spp paratuberculosis using serum ELISA.
Result: Investigations have showed culture of bile and faecal did not yield Salmonella spp; however E.coli was isolated from 6 cows (30%), Klebsiella spp in 9 cows (45%) and Pseudomonas spp from 1 cow (5%) from bile culture of diarrhoeic cattle. PCR results of E.coli culture from bile showed hlyA virulence genes which expected band at 534 bp however these isolates were negative for other virulence gene of E.coli. It was observed in this study that bactibilia was associated with chronic diarrhoea in three fourth of the diarrhoeic cattle.
Hubungan Dukungan Sosial Keluarga dengan Stres Kerja pada Petani Tembakau di Kecamatan Kalisat Kabupaten Jember
Authors: Pradini Sindy Arie , Kurniawan Enggal Hadi , Wuryaningsih Emi Wuri
Published: November 2020

Stres kerja dapat mengakibatkan adanya ketidakseimbangan kondisi psikis serta fisik seorang pekerja. Stres kerja pada petani dapat terjadi karena pekerjaan berat, lama waktu bekerja, terpaparnya petani dengan pestisida dan nikotin. Petani yang memiliki risiko mengalami stres kerja akan membutuhkan dukungan dari keluarga. Tujuan dari penelitian ini untuk mengetahui hubungan antara dukungan sosial keluarga dengan stres kerja pada petani tembakau di Kecamatan Kalisat Kabupaten Jember. Penelitian ini menggunakan desain crosssectional dengan teknik pengambilan sampel menggunakan cluster sampling dan proportional sampling dengan besar sampel 91 (CI=90%). Alat ukur yang digunakan yaitu kuesioner stres kerja dan dukungan keluarga (Cronbach’s Alpha 0,937; 0,793). Penelitian ini telah dinyatakan lulus uji kelaikan etik penelitian kesehatan. Hasil penelitian ini menunjukkan bahwa stres kerja yang dialami oleh petani memperoleh hasil nilai tengah 47(45-49) yang termasuk dalam kategori rendah, sedangkan dukungan sosial keluarga diperoleh nilai tengah 75(73-76) yang termasuk dalam kategori sangat tinggi. Hasil analisis dengan uji Spearman didapatkan nilai p-value sebesar 0,174 (p>0,05) yaitu tidak ada hubungan antara dukungan sosial keluarga dengan stres kerja pada petani tembakau di Kecamatan Kalisat Kabupaten Jember. Penelitian ini secara analisis bivariat tidak terdapat hubungan, tetapi hasil analisis kedua variabel sesuai dengan teori yaitu apabila dukungan sosial keluarga tinggi, maka stres kerja rendah. Kata Kunci: Dukungan Sosial Keluarga, Stres Kerja, Petani Tembakau
Efektivitas Ekstrak Biji Srikaya (Annona squamosa L.) sebagai Bahan Pembersih Gigi Tiruan terhadap Daya Hambat Pertumbuhan Streptococcus mutans pada Basis Akrilik Heat Cured
Authors: Abdillah Muchammad Fahmi Rizqi , Soesetijo FX Ady , Kristiana Dewi
Published: November 2020

The rough surface of a heat cured acrylic resin as a denture base can cause a pathogenic buildup of plaques and biofilms, so an effort to clean the denture base is needed. The available denture cleaning chemicals are proof of some disadvantages, so it is necessary to do research on alternative natural ingredients. Srikaya seed extract using ethanol 96% solvent has been shown to have antibacterial activity and with its various properties, so that it has the potential to become denture cleaning agents. Samples were made based on ADA No.17 specifications with 5 samples in each of the 6 treatment groups, sampling using Simple Random Sampling. Samples contaminated with S. mutans were soaked in srikaya seed extract 25%, 50%, 75%, 100%, 0.5% NaOCl and sterile aquadest. There was a significant difference (p <0.05) in each treatment group. There is an influence of the difference in concentration of srikaya seed extract on the growth of S. mutans bacteria on a heat cured acrylic base.

Keywords: heat cured acrylic resin, S.mutans, srikaya seed extract, absorbance
Perlawanan Hegemoni Budaya dan Mitos pada Karya Seni Rupa Digital Biennale Jatim
Authors: Kristiyono Jokhanan
Published: November 2020

Penelitian ini menganalisis praktik seni melalui karya seni rupa digital yang dilakukan oleh seniman digital yang tergabung pada komunitas seni Biennale Jatim. Karya seni yang dianalisis ini untuk melihat secara mendalam dan eksploratif bagaimana ekspresi perlawanan dominasi dan hegemoni budaya, dominasi mitos yang melembaga pada masyarakat. Dengan pendekatan studi kualitatif melalui metode etnografi digital, peneliti melakukan eksplorasi secara medalam dengan observasi partisipasi proses penciptaan karya dan instalasi karya seni pada pameran Biennale Jatim 7. Dua karya seni yang dianalisis pada penelitian ini menunjukkan sebuah temuan penelitian yaitu gambaran nyata tentang perlawanan atas hegemoni (counter hegemony) lewat karya-karya seni. Perlawanan terhadap kondisi sosial masyarakat dan perlawanan terhadap budaya dan mitos pada masyarakat. Para seniman muda yang tergabung di komunitas seni digital Biennale Jawa Timur ini mengganggap praktik seni pada budaya Barat telah melakukan alienisasi terhadap masyarakat di Indonesia terutama masyarakat seni. Sebagai dampaknya, masyarakat Indonesia yang memiliki kultur sosial sangat berbeda dengan Barat, menjadi kaum yang inferior.
Strategi Digital Content Marketing pada Akun Media Sosial Instagram Mojok.co Dalam Mempertahankan Brand Engagement
Authors: Saraswati Dhealda Ainun , Hastasari Chatia
Published: November 2020

Penelitian ini untuk mengetahui strategi pengelolaan digital content marketing pada akun media sosial Instagram Mojok.co dalam mempertahankan brand engagement. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara dan dokumentasi. Subjek penelitian ini adalah tim media sosial Mojok.co dan pengikut Instagram Mojok.co yang dipilih secara purposive. Hasil penelitian ini menjunjukan bahwa strategi digital content marketing pada akun media sosial Instagram Mojok.co terbagi dalam beberapa tahapan yaitu 1) Menetapkan Tujuan dengan membangun brand awareness Mojok.co, 2) Pemetaan Target Pasar yaitu anak muda usia 18-24 tahun atau di masa aktualisasi diri, 3) Penggagasan dan Perencanaan Konten dilakukan dengan dua format konten utama yaitu konten turunan dan konten orisinil, 4) Penciptaan Konten dilakukan oleh tim media sosial Mojok.co dalam satu minggu sekali, secara spontan dan sistem tabungan, 5) Distribusi Konten dilakukan menggunakan owned media, 6) Penguatan Konten dilakukan dengan meningkatkan kualitas, evaluasi dan inovasi pada konten, memperluas jangkauan kontributor dan menjadi pemancing isu baru, 7) Evaluasi Pemasaran Konten dilakukan dengan kurasi konten yang bersifat relateable dan shareable, 8) Perbaikan Pemasaran Konten dilakukan dengan kurasi dan inovasi konten serta mengikuti tren di media sosial.
RISK FACTORS OF LUNG ADENOCARCINOMA IN PATIENTS AT DR. SOETOMO DISTRICT GENERAL HOSPITAL SURABAYA IN 2018
Authors: Laily Luluk Lady , Martini Santi , Artanti Kurnia Dwi , Widati Sri
Published: November 2020

Lung adenocarcinoma is one type of lung cancers that increases in number every year globally. Smoking is one of the risk factors for lung adenocarcinoma. This study aimed to determine the distribution of the risk factors of lung adenocarcinoma in patients. The risk factors observed in this study included age, gender, smoking history, number of cigarettes, types of cigarettes, and smoking duration. This study was descriptive and performed a cross sectional design. The study’s population was all lung cancer patients who were treated at Dr. Soetomo District General Hospital Surabaya. The samples were drawn using the accidental sampling technique from the population that met the inclusion criteria. The inclusion criteria for this respondents were patients who were diagnosed with lung adenocarcinoma and were willing to be interviewed. While the exclusion criteria involved patients with incomplete medical record data and patients who were not willing to be interviewed. The results indicate that the majority of lung adenocarcinoma patients at Dr. Soetomo District General Hospital Surabaya were male who were light smokers, diagnosed at more than 50 years old. Most of them used filter cigarettes and had smoked for more than 30 years. Keywords: Lung adenocarcinoma, risk factors, cross-sectional.
Actitudes maternas y su relación con la conducta del niño de 5 años de una institución educativa del Callao
Authors:   , Silva Camargo Bertila
Published: November 2020

El presente trabajo analiza la influencia de la personalidad de marca en la lealtad a la marca de los usuarios de servicios de telefonía móvil en el Perú. Utilizando para ello las técnicas de análisis factorial exploratorio y confirmatorio mediante la aplicación de ecuaciones estrcturales sobre una muestra de 407 participantes a quienes se aplicó un cuestionario validado por expertos académicos y un practitioner del sector de las telecomunicaciones. Los resultados muestran la identificación de 8 dimensiones que definen la personalidad de marca de las operadoras, cinco de las cuales coinciden con las planteadas por Aaker (1997); y las otras tres son complementarias para entender las características de las marcas que brindan estos sevicios en el Perú; asimismo, se pudo evidenciar la influencia positiva que ejercen las dimensiones y el constructo total de la personalidad de marca sobre el constructo de la lealtad a la marca definida por su dos componentes principales, la lealtad actitudinal y la comportamental.
Análise das etapas de implantação de marca coletiva para o APL do limão Tahiti
Authors:   Instituto Federal de São Paulo, Palota Paulo Henrique , Mioralli Paulo César , Avallone Elson , Secchieri de Carvalho Murilo
Published: November 2020

O presente artigo apresenta um recorte de um projeto de Marca Coletiva do Arranjo Produtivo Local para o limão Tahiti da região produtora de Itajobi-SP nas etapas do projeto que vai desde a caracterização do limão e da limitação da área de abrangência da marca coletiva até a fase de elaboração do regulamento de uso da marca. Para atingir esse objetivo, o método utilizado nesse artigo foi o da pesquisa-ação entre a Associação Brasileira de Produtores e Exportadores de Limão e o Instituto Federal de Ciência e Tecnologia do Campus Catanduva-SP. A importância desse trabalho está na experimentação para compreensão do processo de desenvolvimento de um projeto de marca coletiva para o Arranjo Produtivo Local do limão Tahiti. A condução das etapas do projeto, tendo o IFSP-Campus Catanduva-SP e a ABPEL, proporcionou a descrição e caracterização, além da abrangência da área de delimitação da Marca Coletiva. A última etapa do projeto foi a elaboração do regulamento de uso definido pelos membros das instituições. Ficou evidenciado que os produtores e os donos de “packing houses”, citrícolas, necessitam ter um maior comprometimento, o que será a peça chave para o necessário apoio político dos municípios na conquista futura do selo de marca coletiva “LTP” para esse Arranjo Produtivo Local.
Micro Place Branding: Um Estudo Multi-Caso
Authors:   Instituto Federal de São Paulo, e Silva Chaves Eduardo de Paula
Published: November 2020

Marca-cidade, marca-estado, marca-país, indicações geográficas, de certa forma o conceito de marketing de lugares tem se desdobrado em conceitos secundários cada vez mais específicos na região que se trata. Conceitualmente têm-se alguns autores seminais na década de 70 como Scott (1978) e seu trabalho sobre marca de lugares. No entanto, bem antes das definições conceituais, diversas regiões geográficas se beneficiam de uma marca que represente sua identidade para um turista, residente ou até mesmo investidor. Este trabalho tem como objetivo principal descrever os casos de marca de lugares no nordeste brasileiro das passarelas do Descobrimento em Porto Seguro e do Caranguejo em Aracajú, Rua Florida e Caminito em Buenos Aires. A metodologia empregada foi um estudo multi-casos com pesquisa bibliográfica, documental e observação participante. Os resultados descrevem o contexto das regiões e como elas se beneficiam da estratégia de marketing de lugares.
O aumento de jovens investidores no brasil e os impactos para o mercado de trabalho
Authors:   Instituto Federal de São Paulo, Penteado do Amaral Campos Amanda , Oliveira de Paula Rogério
Published: November 2020

Este trabalho tem por objetivo coletar, através da metodologia de pesquisa bibliográfica, e analisar os dados disponíveis sobre o perfil dos novos investidores no mercado financeiro brasileiro, expondo os conhecimentos obtidos sobre a relação entre o atual quadro econômico-financeiro da nação e a tendência de aumento na procura por renda extra e novas opções de trabalho entre os jovens. Assim como, explicitar quais as características de cada forma de investimento, destacar diferenças entre renda fixa e variável e demonstrar quais podem ser os benefícios ou armadilhas que as envolvem. O objetivo é destacar o aumento de jovens entrando para o mercado como operadores na bolsa de valores em contraponto à busca por posições já corriqueiras no mercado de trabalho, usando esta opção como uma alternativa contra os atuais níveis de desemprego, consequência da pandemia de Covid-19 que perdura no Brasil e no Mundo.
Valor de Marca de Lugares: Análise da Confiabilidade de um Modelo de Mensuração
Authors:   Instituto Federal de São Paulo, da Silva Léia Luanda , e Silva Chaves Eduardo de Paula
Published: November 2020

O turismo é um setor que tem ganhado importância para o desenvolvimento socioeconômico dos lugares, esses podem tornar-se uma marca como uma estratégia do marketing para desenvolvimento urbano e qualidade de vida, assim adotando uma marca-lugar o local será promovido. A imagem de um lugar, cidade ou estado deve ser bem trabalhada para que atinja seu objetivo, entender como o consumidor percebe determinado local faz-se importante para avaliação da atividade turística. O estudo da marca traz discussões sobre como mensurar o valor da marca, dessa forma o objetivo desse artigo é analisar a confiabilidade de um modelo de mensuração do valor de marca de lugares para cidades turísticas da região do Vale do Paraíba, Brasil. Trata-se de uma pesquisa descritiva empírica com aplicação de questionário de pesquisa. Os dados foram avaliados através de um modelo de equações estruturais e os resultados apontam o modelo testado aceitável e confiável para mensuração do valor de marca de lugares, sendo as dimensões imagem, qualidade e lealdade consideradas importantes para a formação do valor da marca de lugares. Conclui-se que a escala utilizada foi validada e a mensuração produz informações relevantes para tomada de decisão.
50 anos de marca! Criação e Proteção do sinal distintivo: uma boca aberta com a língua para fora
Authors:   Universidade Federal do Rio Grande do Norte, Mendes Neves Ronaldo
Published: November 2020

Este artigo dedica a atenção ao estudo da propriedade intelectual, especialmente no sentido de reconhecer a importância econômica e social do registro de marca para proteger um dos ativos mais valiosos de uma organização. Neste sentido, este trabalho procura demonstrar como uma marca pode se tornar notoriamente conhecida, ser valiosa, registrada e protegida legalmente. A fundamentação teórica se baseia nos conceitos de Propriedade Intelectual (Jabur e Santos, 2007; Marques, 2010; Paesani, 2012), nomeadamente no que diz respeito aos sinais distintivos e nos enfoques da Comunicação de Marca, (Aaker, 1998; Keller, 2006; Ruão, 2006; Batey, 2010; Neves, 2015). Para tanto, apresenta-se neste estudo de caso (Yin, 2001; Moreira, 2010), uma marca que está completando 50 anos de lançamento e demonstra todas as características de um sinal distintivo, forte, exclusivo e reconhecido internacionalmente: o símbolo da banda The Rolling Stones. Importante esclarecer que essa proposta não pretende discorrer sobre a trajetória do conjunto musical e seus integrantes. Propõe-se mostrar como uma marca pode atingir a notoriedade através da criação e do registro de um sinal distintivo célebre: a boca aberta com a língua para fora. O símbolo criado pelo inglês John Pasche em 1970 se tornou uma das marcas mais reconhecidas dos últimos 50 anos e, a partir de um sinal para ilustrar a capa de um disco, surgiu um dos ativos intangíveis mais valiosos do planeta. Desta maneira, faz-se um exame da criação da marca da banda The Rolling Stones e destaca-se a importância da proteção para a longevidade do sinal distintivo de uma organização.
ANÁLISE DE UM MODELO DE MENSURAÇÃO DE MARCA-CIDADE APLICADO À REGIÃO DO VALE DO PARAÍBA
Authors:   Instituto Federal de São Paulo, da Silva Léia Luanda , e Silva Chaves Eduardo de Paula
Published: November 2020

A marca tem uma ampla aplicação e assim como uma organização, as localidades geográficas também podem ter marcas; nesse caso a marca é o próprio nome do local. O marketing de lugares tem como objetivo desenvolver favoravelmente o local, sendo assim, cria-se uma marca-lugar e essa marca pode ser mensurada. Dessa forma surge então a importância de mensurar a marca-cidade; por meio da mensuração é possível analisar quais as variáveis que compõem o modelo que são mais significativas. O presente artigo propõe analisar um modelo de mensuração da marca-cidade aplicado a região do Vale do Paraíba. Elaborou-se uma escala para mensuração do valor de marca de lugares e aplicou-se um questionário online, trata-se de uma pesquisa descritiva empírica. Os dados foram avaliados através de um modelo de equações estruturais e para construção do modelo utilizou-se o software Smart PLS. O poder de explicação das dimensões que formam o brand equity com a dimensão turismo foi um r² de 0,531, sendo um valor aceitável, pode-se dizer que esse modelo explica a dimensão turismo. Conclui-se por meio da análise realizada que o modelo testado é eficiente para medir o valor de marca de lugares.
Análise da Mensuração do Valor de Marca de Lugares: Uma Pesquisa Empírica em Cidade Turística da Região do Vale do Paraíba (Brasil)
Authors:   Instituto Federal de São Paulo, da Silva Léia Luanda , e Silva Chaves Eduardo de Paula
Published: November 2020

Com a globalização houve o avanço do turismo e o marketing faz-se importante no gerenciamento dos destinos (Buosi, Lima, & Leocádio, 2014). Assim como produtos e serviços são dotados de marcas para fortalecimento, posicionamento e diferenciação no mercado, o mesmo aplica-se a locais (Kotler & Keller, 2012). Dessa forma surge então a mensuração do valor de marca de lugares, a qual permite e análise das variáveis individualmente e no todo. O presente artigo tem como objetivo apresentar o teste de uma escala de mensuração do valor de marca de lugares para uma cidade turística do Vale do Paraíba, Brasil. Elaborou-se uma escala e aplicou-se um questionário online, trata-se de uma pesquisa descritiva empírica. Os dados foram avaliados através de um modelo de equações estruturais e a construção do modelo foi feita através do software Smart PLS. No modelo formativo o r² foi de 0,621 indicando que o modelo principal confirma a literatura, sendo assim um bom modelo para se mensurar o valor de marca de lugares e no modelo reflexivo o r² foi de 0,577. As variáveis mais significantes para o modelo principal (formativo) foram: “reputação” – 0,728, “imagem” – 0,859, “qualidade” - 0,838, “econômico” – 0,804, “preferida” – 0,875, “preferência” – 0,951 e “idosos” – 0,773.
“Que letra bonita! Continue assim!”: registros de professoras alfabetizadoras em cadernos de alunos sobre o ensino e o uso dos tipos de letras
Authors: Silveira Alessandra Amaral da , Michel Caroline Braga
Published: November 2020

Este artigo analisa os registros de professoras em cadernos de alfabetização que apresentam orientações, indicações e sugestões no que tange ao ensino e ao uso dos diferentes tipos de letras. A análise realizada em 200 cadernos, de 2000 a 2015, salvaguardados em um Centro de Memória brasileiro, permitiu identificar diferentes registros que foram organizados em duas categorias: “Elogios e Incentivos sobre as letras” e “Solicitações e Recomendações sobre as letras”. Na primeira, observaram-se registros que demonstram o contentamento das professoras com os avanços e progressos dos alunos quanto ao traçado das letras. Na segunda, identificou-se um conjunto de atividades e recursos utilizados para o treino e aperfeiçoamento das letras, por ainda não apresentarem um ‘traçado ideal’.
Advances of Relativity Theory
Authors: Srecko Amrit , Čelan Štefan
Published: November 2020

Advances of Relativity Theory are in the replacement of the space-time model with time-invariant universal space that has a variable energy density. Every physical object with mass m and energy E is diminishing the energy density of space exactly for the amount of its energy. Lorentz factor has its origin in the variable energy density of universal space, we call it "superfluid quantum space" - SQS that is the primordial energy of the universe. Universal SQS is the absolute frame of reference for all observers as confirmed experimentally by the GPS system, which demonstrates that the relative rate of clocks is valid for all observers. A planet's perihelion precession and the Sagnac effect are the results of the SQS dragging effect.
De Novo Drug Design using Artificial Intelligence ASYNT-GAN
Authors: Jacobs Ivan , Maragoudakis Manolis
Published: November 2020

In this paper we propose the generation of synthetic small and more sophisticated molecule structures that optimize the binding affinity to a target (ASYNT-GAN). To achieve this we leverage on three important achievements in A.I.: Attention, Deep Learning on Graphs and Generative Adversarial Networks. Similar to text generation based on parts of text we are able to generate a molecule architecture based on an existing target. By adopting this approach, we propose a novel way of searching for existing compounds that are suitable candidates. Similar to question and answer Natural Language solutions we are able to find drugs with highest relevance to a target. We are able to identify substructures of the molecular structure that are the most suitable for binding. In addition, we are proposing a novel way of generating the molecule in 3D space in such a way that the binding is optimized. We show that we are able to generate compound structures and protein structures that are optimised for binding to a target.
Anatomical and Image Analysis of Grain Coloration in Rye
Authors: Zykin Pavel A. , Andreeva Elena  A. , Tsvetkova Natalia V. , Voylokov Anatoly V.
Published: November 2020

In rye, there is a considerable variety of grain color which is determined by the diversity of compounds localized in different parts of the grain (caryopsis) - pericarp, testa, and aleurone. The localization of anthocyanins and proanthocyanidins was analyzed in 26 rye samples with identified anthocyanin genes, along with the analysis of CIE color coordinates. The Grain Scan program [1] was used to analyze images of individual grains. The localization of anthocyanins and proanthocyanidins was studied on longitudinal and cross sections of grains using light microscopy and MALDI-imaging. The violet-grained samples contain anthocyanins in the pericarp, and the green-grained samples contain anthocyanins in the aleurone layer. The green, violet and yellow-grained rye, with the exception of two anthocyaninless mutants vi3 and vi6, shows the presence of proanthocyanidins in the brown-colored testa. Four main color groups of the rye grains (yellow, green, brown, violet) could be differentiated using the color coordinate h° (hue angle). Interspecies and intraspecies variability for the localization of colored flavonoids in cereal grains is discussed.
COVID-19 Lockdown and Lifestyles – A Narrative Review
Authors: Doraiswamy Sathyanarayanan , Cheema Sohaila , Al Mulla Ahmad , Mamtani Ravinder
Published: November 2020

Background: While controlling the COVID-19 pandemic has been the primary objective worldwide, its effect on human behavior, altered lifestyles, and in turn, the impact on chronic non-communicable diseases cannot be ignored. Ten months into the pandemic, much-published literature has emerged on altered lifestyles following the lockdown measures imposed by governments all over the world to control the virus spread. Objective: In this narrative review, we explore the impact of lockdown measures on the six lifestyle factors – namely, diet, physical activity, sleep, stress, social connectedness, and the use of tobacco, alcohol, or other harmful substances. Methods: We searched PubMed and the World Health Organization’s global literature database on COVID-19 and included 298 articles. Using a meta-ethnographic approach, we provide an interpretative synthesis of relevant articles. Results: Among the six lifestyle factors, most of the retrieved articles focused on stress, emotional well-being, and physical activity. Fewer articles discussed alterations in dietary habits, sleep patterns, and the use of tobacco, alcohol, and other harmful substances. Most of the articles included in our review identified the negative effect of lockdown measures on each of the lifestyle factors in many parts of the world. Interestingly, encouraging lifestyle trends were also highlighted in a small number of articles included in our review. Such trends can positively influence the outcome of lifestyle-related chronic diseases, such as obesity and diabetes. Conclusions: These unprecedented circumstances provide an opportunity to better understand the negative impact of strict lockdown measures on lifestyles, and at the same time, help identify and initiate positive behavioral changes, which if consolidated, may improve chronic disease outcomes in the long run. It would be up to governments, communities, and academia to learn - and benefit from lessons learned from the COVID-19 pandemic - with the ultimate objective of better educating and promoting healthy lifestyles among communities.
Stabilization of Switched Linear Systems with Control Constraints Based on EA
Authors: Houssem Hosni , Walid Ben Mabrouk , Noureddine Liouane
Published: November 2020

In this paper, we address the problem of stabilization of switched linear systems. The idea is to look for a state feedback control law using evolutionary algorithms (EA) in order to assure the stability of the switched linear systems under control constraints. In some cases when states are not available and only outputs are measurable, the previous method is applied to design an output feedback controller which stabilizes the system. Both stabilizing controllers are developed using deferential evolution and genetic algorithm. Two numerical examples illustrate our proposed theory and point out the effectiveness of our proposed approaches.
Tunnel Point Cloud and BIM Model Integration for Cross-section Monitoring
Authors: Zhang Wensheng , Hao Ziqi , Guo Dong , Gao Yingkai , Wang Jack Jianguo
Published: November 2020

This paper introduces a method for tunnel point cloud and BIM model integration and cross-section monitoring, providing information to analyse tunnel cross-sections and surrounding rock deformation, and support for tunnel maintenance and reconstruction. Three types of data are processed for the integration: laser scanning point cloud, BIM tunnel model and terrain model from oblique photogrammetry. An adaptive BIM modelling scheme is proposed for tunnels with alien structures. Precise spatial registration of the data sets is conducted by applying singular value decomposition (SVD) algorithm to calculate transformation parameters from the point cloud model to the BIM model. Since the tunnel central line has high-order derivability, a cross-section calculation method based on tangent vector is proposed to obtain the cross-sectional profile of tunnels at any mileage. The proposed method has been verified by applying it to a tunnel reconstruction project. The experiment results show that the tunnel point cloud and the BIM model were highly coincident after the integration. The developed program can effectively get the cross-section of the tunnel at any mileage, and correctly express the spatial relationship between the BIM tunnel, the point cloud of tunnel and the external mountainous terrain.
Associations of Residential Brownness and Greenness with Fasting Glucose in Young Healthy Adults Living in the Desert
Authors: Olvera Alvarez Hector A. , Browning Matthew H. E. M. , Neophytou Andreas M. , Bratman Gregory N.
Published: November 2020

Evolutionary psychology theories propose that contact with green, natural environments may benefit physical health, but little comparable evidence exists for brown, natural environments, such as the desert. In this study, we examined the association between “brownness” and “greenness” with fasting glucose among young residents of El Paso, Texas. We defined brownness as the surface not covered by vegetation or impervious land within Euclidian buffers around participants’ homes. Fasting glucose along with demographic and behavioral data was obtained from the Nurse Engagement and Wellness Study (N = 517). We found that residential proximity to brownness was not associated with fasting glucose when modeled independently. In contrast, we found that residential greenness was associated with decreased levels of fasting glucose, despite the relatively low levels of greenness within the predominantly desert environment of El Paso. A difference between the top and bottom greenness exposure quartiles within a 250 m buffer was associated with a 3.5 mg/dL decrease in fasting glucose levels (95% confidence interval: -6.2, -0.8). Our results suggest that within the understudied context of the desert, green vegetation may be health-promoting to a degree that is similar to other, non-desert locations in the world that have higher baselines levels of green.
The Effectiveness of Therapeutic Physical Exercise in Patients with Amyotrophic Lateral Sclerosis in Relation to the Alsfrs-R Functionality Scale: A Systematic Review
Authors: Ortega-Hombrados Laura , Molina Torres Guadalupe , Galán-Mercant Alejandro , Sánchez-Guerrero Eduardo , Gonzalez-Sanchez Manuel , Ruiz-Muñoz María
Published: November 2020

Background: to analyze the changes that a therapeutic physical exercise program is capable of causing in the functionality of patients suffering from ALS and in addition, to analyze the respiratory capacity. Methods: a systematic review of the PubMed, SCOPUS, Cochrane, SciELO, PEDro, CINAHL and MEDline databases is carried out. The information was filtered using the following MeSH terms: "Amyotrophic lateral sclerosis", "Physical Therapy", "Physical and Rehabilitation Medicine". Clinical trials published in the last 5 years were included in which one of the interventions was therapeutic physical exercise in patients with ALS, which included the ALSFRS-R as a result variable. Results: 10 clinical trials with a total of 421 patients were analyzed, of which 183 underwent rehabilitation with physical exercise and were part of the case group; the rest belong to the control group and their treatment was mostly passive. The observed trend is of a decrease of approximately 6 points in the ALSFRS-R scale at 6 months in the case groups; however, no behavior pattern was met in the controls. Conclusions: Therapeutic physical exercise could contribute to slow down the deterioration of the musculature of people with ALS, thus facilitating the performance of their daily activities.What do you want to do ?New mailCopy
Carbon Dots as A Sustainable New Platform for Organic Light Emitting Diode
Authors: Lagonegro Paola , Giovanella Umberto , Pasini Mariacecilia
Published: November 2020

In the last 10 years, carbon dots (CDs) synthesized from renewable organic resources have been gathered a considerable amount of attention in different fields for their peculiar photoluminescent properties. Moreover, the synthesis of CDs fully responds to the principles of the circular chemistry and the concept of safe-by-design. This review will focus on the different strategies for the incorporation of CDs in organic light-emitting devices (OLEDs) and on the study of the impact of CDs properties on the OLEDs performance. The main current research outcomes and highlights are summarized to guide users towards the fully exploitation of use these materials in optoelectronic applications.
The Pilot Competency Development Model: A Case Study of Indonesian Naval Aviation Center
Authors: Priyono Hadi , Adam Subagyo , Trisliatanto Dimas , Pandin Moses Glorino Rumambo
Published: November 2020

The Indonesian Navy's military condition in facing the globalization era of the industrial revolution 4.0 underwent many significant changes, both in policies and coaching practices that were implemented in regulating developments over the past decade. The competency model was an important basis of human resource functions such as recruitment, training and development, and performance management. The purpose of this study was to identifying and analyzing the pilot competency development model in the Naval Aviation Center. This research was a descriptive study with a qualitative approach. The results of this study concluded that the pilot of the Indonesian Naval Aviation Center requires the development of competency models that were quite significant in various areas of competence such as 1.) Interpersonal Pilot Communication Competencies; 2.) Competence of Aviation Security Personnel; 3.) Competency Constraint Satisfaction Optimization Problem; 4.) Competency of Flight Control Systems that have been tested, licensed, and well implemented.