bluuebunny/crossref_metadata_2025 huggingface dataset:
CONTRIBUCIÓN AL ESTUDIO FITOQUÍMICO DE LA ESPECIE “Sansevieria trifasciata Prain” Y SU COMPORTAMIENTO FRENTE A ENSAYOS BIOLOGICOS
Authors: Molina-Fajardo Ludy , Gómez-Barreraa Milton , Castaño-Osorio Jhon Carlos
Published: September 2021

Se evaluaron  las  diferentes propiedades biológicas de los  extracto total , etanólico y la fracción alcaloidal de hojas de Sansevieria trifasciata, como la actividad antimicrobiana, contra Staphylococcus aureus, Escherichia coli y Candida albicans y la actividad citotóxica en células Vero y antitumoral en mieloma murino y Hep G2. Asimismo, se les realizo tamizaje fitoquímico para determinar los metabolitos secundarios presentes en las hojas y se determinó la toxicidad en Artemia salina. Se pudo determinar la presencia de alcaloides, leucoantocianidinas, saponinas esteroidales, cumarinas, lactonas sesquiterpénicas, glicósidos cardiotónicos,carotenoides y carbohidratos. No se detectó presencia de flavonoides, nafto y/o antroquinonas y taninos. No se encontró actividad antibacteriana contra E.coli, sin embargo el extracto etanolico mostro actividad frente a S.aureus y C. Albicans. Ninguno de los extractos mostraron actividad citotoxica frente a células Vero ni anti tumoral en células de mieloma de ratón. La fracción alcaloidal presento actividad anti tumoral  en células Hep-G2. La concentración letal media en Artemia salina  de los extractos fue de  146,1 μg/mL.
PALINOLOGÍA DE ALGUNAS ESPECIES DE PASSIFLORACEAE NEOTROPICALES: Palinología de algunas Passifloraceae
Authors: Marin-Tangarife Mónica María , Caetano Creucí Maria , Chávez-Servia José Luís
Published: September 2021

Como elemento genético altamente conservado, el polen es fundamental en el reconocimiento de un taxón. Por tanto, se estudió la diversidad de algunas especies de Passiflora L., por medio de caracterización palinológica, mostrando su importancia como herramienta para elucidar la controversia taxonómica del género. Para esto se tomaron 30 muestras de polen, las cuales fueron analizadas bajo microscopías óptica (acetólisis) y electrónica de barrido MEB, representando 20 especies de Passiflora. Se incluyó la especie-tipo del género, P. incarnata, y P. macrophylla  (única especie arborescente monopodial del subgénero Astrophea). Palabras-clave: género Passiflora, polen, acetólisis, MEB
TOPICAL ISSUES OF PROFESSIONAL DEVELOPMENT FOR MASTERS OF MUSICAL ART IN NOWADAYS' HIGER EDUCATION SYSTEM
Authors: Lisoviy Vadym
Published: September 2021

The article is devoted to topical issues of training masters on specialty of musical art in the higher education establishments nowadays. The analyzed data includes theoretical experience of studying problems related to professional training and accomplishment of musical educators; particular attention is being paid to the works of certain scientists who investigated issues of training teaching personnel of art studies, especially masters of musical art. Here are described the important problems and challenges of training personnel of the mentioned specialty that are in demand of being immediately solved in the context of the newest transformations in the Ukrainian higher education system.One of the main objectives of teacher-scholars should be the creation of a unified education strategy that would provide masters of musical art with opportunities for effective personal and professional development in all fields of their activity – educational, performance related, scientific, and public. The formation of clear understanding of the Master’s status, which is determined by the newest requirements to the European-level specialists, is also the issue of great importance. Such specialists are demanded to acquire general and specific knowledge and be capable of  working  solely  as  theorists  and  practitioners  in the  chosen  sphere of activity.The intellectualization of the training process and implementation of subjective- artistic method of specialists` training are presented as very promising directions of professional and personal development, meaning that the students should be prepared for using their own educational methods and unique techniques, proving their "educational authorship", in the educational system.Also, the article focuses on the analysis of qualification requirements and the content of training graduates of Master speciality "Musical art" in higher education establishments. The analysis is based on the educational programs and curriculum that are used in Chernivtsi National University named after Yuriy Fedkovich, Kharkiv State Academy of Culture, Eastern National University named after Lesya Ukrayinka, Kirovograd State Pedagogical University named after V.Vynnychenko and other leading universities of Ukraine.
ABOUT EDUCATION OF MUSICAL ACADEMIES STUDENTS’ ARTISTIC ABILITIES
Authors: Lysovska Iryna , Ryzhova Olga
Published: September 2021

The importance of the theme is caused by modern tendencies of cultural life of society which feels need in the preparing of highly qualified specialists who can work under the conditions of the transformation of all spheres of social life in our country. On this background the deficit of musical-pedagogical investigations has been found especially concerning artistry.It arose in the epoch of Romantism and included external expression of inner feelings. Artistry appears in the interpretation as the main factor of musician’s appearance. In connection with this the first task of the performer – to emphasize trunk drama line. It absorbs auditory control which covers all elements of sound context.The work of art is “the openness” for countless interpretation. That is why we have poly variety of artistic deliveries of musical imagery. But the performer must strictly control stylistic parameters of the work of art not to distort artistic image.We has chosen as examples K. Dedjussi’s two preludes B. Lyatoshynsky’s and three preludes to show that they are available to the performer of middle level of fortepiano’s preparation.Artistry of the delivery of these images will be consisting in deep concentration on rhythm, strict performance of composer’s remarks which underline images. The work on these works of art and their performing in the open concerts will develop the taste to scene incarnation and enrich range of artistry showed in perception and interpretation of musical art.
DIALOGIC DISCOURSE IN MUSEUM PEDAGOGY OF UKRAINE AND SPAIN
Authors: Lysakova Iryna
Published: September 2021

Fragmentation of scientific research and insufficient understanding of the background on which the modern museum pedagogy should be based slows down its development. In practice, a museum does not always become an intermediary between an exhibit and a visitor that can provide their cognitive and emotional contact. Forms of such contact are varied. The article presents several results of the analysis of work of Ukrainian and Spanish museum organizations from the point of view of innovative experience of socio-cultural activity. The article also studies the dialogic discourse as the basis of the modern museum pedagogy.Dialogic discourse is understood as the cognitive-communicative activity of communicants in a broad (situational, sociocultural, cognitive-psychological) context, fixed by a dialogical text. The museum exhibition itself (exposition) can be viewed as a dialogical text, because as a matter of form it is a human thought fixed on material carrier. In the dialogic discourse between a museum and visitors, we can note such properties as presence of text recipients, complexity of unfolding of discourse moves and their spontaneity, thematic unity of the dialogue, individuality of meanings for each addressee depending on his/her level of preparedness, etc. Thus, we can consider dialogic discourse as an essential part of socio-cultural interaction between a museum and visitors.Since the museum pedagogical activity is often aimed at the younger generation, the article explores examples of work of Ukrainian and Spanish museums with children and families. For example, it analyses the Prado museum’s educational and family programs, audio excursions, game and theatrical "paths", the  Prado School program contents, as well as the museum website information. It also views the Rules for visitors of the Prado museum that contain valuable information for parents.In the course of exploration of the Ukrainian museum and pedagogical space, it has been established that each region uses its specific capabilities in order to develop a dialogue with visitors. For example, Odessa Bleshchunov Museum has created a special guidebook for families with children, Skovoroda city museum has an interactive game, Kherson Regional Museum has opened its Museum Center for Child Leisure and Kiev organizes a competition for young museum guides.Summarizing the analysis, we can conclude that the dialogical forms gradually penetrate the process of museum work. However, the discursive part – namely, the "answer" - the response of the museum audience still requires higher attention and scientific research.
ARTISTIC PEDAGOGY AS A PHENOMENON OF SENSORY CULTURE: SOCIO-CULTURAL ANALYSIS
Authors: Lobach Elena
Published: September 2021

The article deals with socio-cultural analysis of artistic pedagogy based on the properties  of  sensory  culture,  identified  by  the  well-known  American  sociologist P. Sorokin (1889-1968): sensationalism; novelty for the sake of novelty; quantity dominance over quality; utilitarianism and pragmatism; dominance in the science of the sensual world as a subject of research; concentration on pathological types of people and events. The above-mentioned properties of sensory culture gave the author the opportunity to systematize pedagogical facts and convincingly prove that contemporary artistic pedagogy is a phenomenon of sensory culture. Hence the objectivity of its changing, dynamic, receptive-instrumental and reformist nature, which generates numerous projects, programs, instructions, orders, etc., and causes uncertainty and confusion among subjects in the educational process.It is noted that for thousands of years, artistic education glorified and protected the «universe of meanings» and eternal values, was at the service of high ideals. And today, despite the aggressiveness of the mass of anti-culture, artistic pedagogy is intended to be the system-forming link of the future ideational / idealistic culture as an integral, organic whole.The  forerunners  of  a  new  culture  are  the  pedagogy  of  the  «heart»  by V. Sukhomlynsky and Y. Korchak, the pedagogy of cooperation by S. Amonashvili, the pedagogy of goodness  by I. Zyazyun, the heuristic didactics by A. Khutorsky, the Orthodox  pedagogy  by  L. Surova,  the  system  of  general  artistic  education  by L. Goryunova, Z. Koday, O. Lobova, B. Nemensky, K. Orf, O. Rostovsky, O. Rudnitsky, Sh. Suzuki, P. Hauve and others.The 21st  century is proclaimed by UNESCO as a century of education, that is why pedagogy as a science should prepare society for the choice of future civilization, overcome chaos and stagnation of the «sensory principle», which gradually goes into oblivion.
DIGITAL NARRATIVES IN FORMATION AESTHETIC VALUES OF FUTURE TEACHERS
Authors: Pavlenko Natalia
Published: September 2021

The features of usage pedagogical digital narratives in the process of aesthetic upbringing of future teachers have been considered in the article; the concept of aesthetic values as an integral part of the axiological sphere of a personality has been analyzed. It has been revealed that in the modern information dimension, media texts are important factors of formation culture and spirituality of future teachers. It has been determined that  the main  mechanisms of influence on the  formation of the student's value sphere are reflexivity and emotionogenicity.The study reveals the pedagogical possibilities of digital narrative methods to attract the youth to the comprehension of the high aesthetic ideals commonly accepted in society, embodied in artistic images of media text. The content of pedagogical digital narratives has been analyzed and it has been revealed that the versatility of their subjects allows covering all spheres of aesthetic expression (art, language, nature, social phenomena, labor, way of life, behavior, communication, etc.).The features of attracting students to artistic and creative activities in the process of designing digital narratives have been revealed. The ways of aesthetization of a university educational environment by means of narrative media texts through the usage of their potential in the educational process, extra-curricular activities and the creation of s student’s individual media space have been considered.The aesthetic characteristics of digital narrative as a special synthetic type of digital art have been analyzed; requirements for sound and visual means of artistic expressiveness and quality of speech design have been specified.
REFLEXOS DA PANDEMIA NA PRÁTICA TECNOLÓGICA EDUCACIONAL
Authors: Zouein Hayat Guimarães Freire
Published: September 2021

Mediante o contexto pandêmico, onde a educação foi afetada no início de 2020, professores e alunos se depararam como o ensino a distância, sendo este um dos principais recursos para garantir a continuidade das atividades escolares. Apesar das desigualdades sociais e estruturais da comunidade educacional no acesso e domínio das plataformas virtuais, as aulas começaram a ser disponibilizadas. Neste viés, a Educação Ambiental, uma realidade que já estava em processo, agora encontra novos horizontes através do ambiente virtual e suas possiblidades de aprendizagem. A pesquisa tem por objetivo analisar os desafios e possibilidades do processo de ensino e aprendizagem em plataformas virtuais numa realidade pandêmica ocasionada pelo vírus COVID-19 das escolas públicas do Brasil. Como metodologia, a pesquisa terá o enfoque qualitativo no tipo descritiva, tendo como instrumentos registros bibliográficos disponibilizados nos meios virtuais onde os estudos de alguns autores como: Garcia (2020), Rosa (2020), Bacich e Moran (2018), dentre outros que abordam esta temática, serão analisados para o alcance do objetivo. Como resultado, o estudo possibilita novos olhares sobre os caminhos possíveis a serem alcançados no uso da tecnologia nas aulas de Educação Ambiental, como por exemplo a utilização das metodologias ativas, onde os projetos de ensino podem servir de recursos de aprendizagem. Outro ponto evidenciado foi a carência na formação docente sobre o uso contínuo das mídias digitais em suas atividades profissionais no ensino remoto.
Feminist thought in the poems of modern women poets
Authors: S Selvakumaran
Published: September 2021

The poems of women poets have recently gone beyond the status of talking about women's life through feminist ideas and speaking of women's liberation. Some people's writings arise based on feminist theoretical definitions. There are differences between theoretical ideas naturally within a work and the creation of a work standing within the theory. If a work is created based solely on theory, it can distort creativity itself. But there are two different conditions, including this tendency, in the poems of modern women poets. They vary depending on the understanding of the poets. This article deals with feminism in the poetic tendencies of contemporary women poets like Lena Manimegalai, Vijayalakshmi, Kuttirevathi, Sugirdharani and others.
GERIATRIC ASPECTS OF TEACHING MAXILLOFACIAL SURGERY AND SURGICAL DENTISTRY
Authors: Иорданишвили А.К. , Павлова С.Г.
Published: September 2021

В подготовке современного врача большая роль отводится компетентностному подходу. Учитывая, что стратегия стоматологического обслуживания лиц старших возрастных групп определяется не только демографической ситуацией и ее развитием, но и обоснованной потребностью в эффективной стоматологической помощи, важным представляется реализовать преподавание геронтостоматологии в медицинском вузе с учетом методов доказательной медицины и персонифицированного подхода. Цель работы - разработка методологии преподавания гериатрических аспектов по учебной программе специалитета по дисциплине «Челюстно-лицевая хирургия и стоматология хирургическая». На основании изучения научных работ, посвященных различным аспектам геронтостоматологии, в работе обозначена авторская позиция и представлены методические основы для современного преподавания раздела геронтостоматологии по учебной программе специалитета по основным направлениям подготовки в области челюстно-лицевой хирургии и хирургической стоматологии. Особое внимание уделено методологии преподавания лечения гнойно-воспалительных заболеваний и травм челюстно-лицевой области, саливалогии, патологии височно-нижнечелюстного сустава, жевательных мышц и онкостоматологии.

Competence-based approach plays an important role in the training of a modern doctor. Considering that the strategy of dental care for older age groups is determined not only by the demographic situation and its development, but also by the justified need for effective dental care, it is important to implement the teaching of gerontostomatology in a medical university based on the results of evidence-based medicine and a personalized approach. The aim of the work was to develop a methodology for teaching geriatric aspects according to the curriculum of a specialist in the discipline of maxillofacial surgery and surgical dentistry. Based on the study of scientific works on various aspects of gerontostomatology, the author’s position is indicated in the work and methodological foundations for modern teaching of the gerontostomatology section are presented according to the curriculum of a specialist in the main areas of training in the field of maxillofacial surgery and surgical dentistry. Particular attention is paid to the methodology of teaching pyoinflammatory diseases and injuries of the maxillofacial region, salivology, pathology of the temporomandibular joint, masticatory muscles and oncostomatology.
AVALIAÇÃO FINANCEIRA ATRAVÉS DA FERRAMENTA VALUATION, PELO MÉTODO DO FLUXO DE CAIXA DESCONTADO, NO BANCO DE CAPITAL ABERTO ITAÚ UNIBANCO HOLDING S.A
Authors: HENRIQUE POLICARPO NEVES MARCOS
Published: September 2021

The valuation process of companies is essential for investors to estimate the fair value of a company. Once it has been established, it is possible to compare with the market value and thus judge whether an asset is cheap, fair or expensive. There are several methodologies for calculating the valuation of a company, among which the following stand out: method of market multiples; discounted cash flow method; method based on the book value. In this sense, the present work aims to evaluate the fair price of the shares of Itaú Unibanco bank (ITUB4) through the discounted cash flow method. For this, data about the company were used from the balance sheet and the statement of income for the year, made available on the internet by the bank. After these data analyzes and the establishment of some assumptions, the cash flow for the next 10 years was projected. From this, the flows were brought to present value, to calculate the fair price of the company's shares, using an appropriate discount rate. As a final result, the model indicates that the shares are undervalued by the market, that is, they are cheap and with a growth potential of 32%.
MARCADORES DA FUNÇÃO RENAL ATRAVÉS DA FILTRAÇÃO GLOMERULAR: UMA REVISÃO BIBLIOGRÁFICA
Authors: Beatriz Gomes dos Reis Nucyla
Published: September 2021

Currently, renal disease is a major public health problem that affects thousands of people in Brazil and worldwide, the kidneys are physiologically dynamic components of the system performing many functions, including the formation of urine, so it is paramount to early diagnosis the disease. The glomerular filtration rate is the main indicator of renal function in healthy subjects and patients. In this article the main markers of renal injury are assessed: creatinine, urea, proteinuria, cystatin, microalbuminuria. Early markers of renal damage are important because the glomerular filtration rate is reduced before the onset of symptoms or signs of renal disease are therefore important in the diagnosis of renal injury
NETFOOD “COZINHANDO COM O QUE TEM”
Authors: da Conceiçao Azevedo Melo Bruna
Published: September 2021

This work deals with the creation of the company “NetFood” aimed at an audience that has less and less time to prepare their meals. In this sense, it is a website that will offer simple and functional recipes with the materials available at the target audience's residence. The revenue to be earned by the company will result from sponsored advertising on the website, so that the associated companies will be able to link their brand to the practicality and reuse idealized by the company. Such reuse results from the use of leftovers and other available items that would be discarded if they were not used. From a financial perspective, the proposed structure will use outsourced services from technology companies for the creation and development of the website, which implies lower costs for maintaining the business. It is a low cost company that will develop from an idea of sustainability and concern for the environment.
COMPLIANCE NA CONTABILIDADE
Authors: Nunes Nascimento Bárbara
Published: September 2021

This paper has as its theme compliance in accounting. For the development of the content, a methodology was adopted that aligned with what was proposed to achieve the objectives of this study. In this sense, the construction of the material aims to achieve results that confirm as hypotheses raised by an event or fact, whether this is present in daily life or not. Thus, the general objective of this research seeks to present an application of compliance in accounting. The specific objectives seek to define and conceptualize what is compliance, as well as highlight and present what is accounting and what is its role, and finally, highlight the relationship of the role of compliance in accounting. Finally, the present work leaves the topic open, proposing that in the future a new research is carried out, with an emphasis on contextualizing the themes here. Together with this new research, the objective is to conduct a case study, for which a study is proposed evaluating the application of compliance in the accounting of a company.
FAZENDA CAPÃO DO BISPO: O ESQUECIMENTO DO PATRIMÔNIO HISTÓRICO NO AGLOMERADO URBANO.
Authors: Campos Ribas Vieira Vanessa
Published: September 2021

Located on the banks of the main avenue that crosses the neighborhood of Del Castilho and its surroundings, in the northern part of the city of Rio de Janeiro, is one of the last examples of the rural colonial architecture of the State: Fazenda Capão do Bispo. This study seeks to present the history of the farm and discuss the change in its importance in the region and its trajectory in the immediate urban context, especially with regard to the importance of the USA as a good to be preserved. Originally based on a coffee-producing farm, not in the beginning of the 17th century, a property went through a fragmentation process due to sesmarias concessions and the growth of the central region of the city that induced a population to migrate towards the rural region. Listed by the National Historical and Artistic Heritage Institute in 1947. After years of tutelage by the IAB in 2011, there was a resumption of possession by the government, which has not yet promoted preservation actions. In contrast, the region continues to grow and the farm loses visibility in its surroundings. Then, as a result of this work, we seek, through the analysis of the Capão do Bispo Farm, demonstrating the importance of establishing preservation zones around listed assets, associated with the need for preservation of the city's memory by public administrators.
RETENÇÃO DE TALENTOS E A IMPORTÂNCIA DA CULTURA ORGANIZACIONAL
Authors: Dias dos Santos Paloma
Published: September 2021

This article aims to analyze the factors that promote talent retention in companies and demonstrate the importance of organizational culture. In the current information information age, people are considered important, because they are the ones who generate results for companies, especially talented professionals, high performance, who perform deliveries of excellence and contribute to excellence and contribute to their competitiveness. The retention occurs through a conjunction of factors, combining financial and non-financial rewards. However, talented talented professionals are only retained if there is an alignment of their values with those of the organization, when they feel that their work is valued, and also when there is a feeling of belonging of belonging to the organization. The organizational culture plays a fundamental role in these talent retention factors and cannot be neglected. For, the incompatibility of individual values with the values advocated by the organization generates friction provoking the talents to leave. This inevitably causes a loss of knowledge for the company and may interfere with its level of competitiveness.
A UTILIZAÇÃO DE CÃES PELA POLÍCIA MILITAR NA PREVENÇÃO E COMBATE A CRIMES NO ESTADO DE RONDÔNIA
Authors: da Silva Oliveira Andreia , Miranda Cavalcante Ricardo , Vieira dos Santos Franklin
Published: September 2021

This article aims to examine the use of dogs by the military police, particularly in the state of Rondônia, in fighting and preventing crimes. We used a deductive method, by conducting a literature review, interpreting laws and regulations regarding police activities using these animals as tools. The study was developed following a logic sequence from general to individual knowledge, and resulted in a concise assessment of this instrument in the daily routine of crime prevention and repression by the military police. It was noted that the use of police dogs was a less lethal procedure for crime repression, whereas police work proved more agile, efficient and with greater psychological impact in relation to other tools used by the officers, mainly based on the International Convention on Human Rights. The officer must, therefore, respect and preserve human life, by minimizing damages and injuries.
RESPONSABILIDADE CIVIL DECORRENTE DE IMPACTOS AMBIENTAIS À UCS
Authors: Franco dos Santos Vitoria , Alves Ferreira Bianca , Cláudia Barroso Ana
Published: September 2021

The environment is an integral part of day-to-day life in society, and the Law understands that even though things may be worthless or nobody "res nullius" there are things that are indispensable for humanity, here comes the Natural Law that has, as a project, to evaluate human choices for the purpose of acting reasonably and well. This is achieved through the foundation of certain principles of natural law that are considered human goods evident in itself, natural law is the set of the first principles of what is just and unjust, inspired by nature. These principles are materialized through positive law, which is formed by the laws created by the state for the conservation of the just.
Valores que fortalecen la relación del deporte y la ciudadanía en el posconflicto colombiano
Authors: Romero Angélica
Published: September 2021

The objective of this article was to relate the exercise of citizenship with the practice of sports in the Colombian post-conflict context. The methodology used was documentary research. The result was that it is possible from such a combination to promote values that help improve coexistence, based on the principles of respect for others, tolerance, and the exercise of solidarity. It is concluded that such a combination is a way of contributing to peace in Colombia, during the post-conflict period that the country is currently experiencing. This article addresses how sport can contribute to the consolidation of a new exercise of citizenship, understanding that the teacher, regardless of their specific knowledge, is called to promote the exercise of citizenship in a democratic and free way among their students, to knowing that the values that each sport demands go hand in hand with those that are required for the democratic exercise.
Autoestima y motivación en la comunidad escolar, ¿cómo inciden en el ingreso a la Educación Superior?
Authors: Karmach-Sánchez Elías , Delgado-Fuentealba Carlos , Zerega-Tallia Paola , López-Muñoz Mauricio
Published: September 2021

La investigación buscó determinar si existe un efecto del grado de autoestima y motivación del establecimiento escolar de egreso de un estudiante en su ingreso a una universidad versus un instituto técnico profesional en Chile. La delimitación del objeto de estudio se circunscribe a alumnos matriculados en los años 2018 y 2019, en entidades de la Corporación Universidad de Concepción, esto es, Universidad de Concepción (UdeC) e Instituto Profesional Virginio Gómez (IPVG), en la región de Ñuble. La cantidad de observaciones equivale a 2055 alumnos. Desde un punto de vista econométrico, estimamos los factores que inciden en la probabilidad de que un estudiante haya conti-nuado sus estudios en una universidad (UNIV) en vez de un instituto profesional (IP). Utilizamos un modelo Probit binario, puesto que la variable dependiente puede adoptar dos valores discretos (cero o la unidad). Medimos el grado de autoestima y motivación por medio de su respectivo Indicador de Desarrollo Personal y Social determinado por la Agencia de Indicadores de Calidad del Ministerio de Educación. Además, incorporamos variables de control, tales como características personales del estudiante y características del establecimiento de enseñanza media. Los resulta-dos obtenidos revelan que los estudiantes que egresan de establecimientos educacionales secundarios con mayor auto-estima y motivación tienen mayor probabilidad de ingresar a la UdeC que al IPVG. Si bien el sistema de educación superior ha avanzado en cobertura, debe avanzar también en el desarrollo de políticas públicas que profundicen en la calidad y contemplen la potenciación de los factores de formación emocional como la autoestima y la motivación.
Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers
Authors: Dimitrova Boryana V. , Kim Saejoon , Smith Brent , Kim Junhee
Published: September 2021

Foreign retailers contend with unrelenting challenges to discover and resolve issues affecting their performance in different host country markets. These retailers bear some wealth of international experience and also some liabil-ity of foreignness. Accordingly, managers of foreign retailers must enact strategic decisions that will position their businesses in order to be competitive and profitable. In this study, the authors examine two generally overlooked fac-tors —degree of store format diversification and customer orientation— relating to improved foreign retailer per-formance. The authors also investigate the potential moderating effects of three host country characteristics —retail modernization, collectivism, and uncertainty avoidance— on this relationship. Based on the 2001-2015 panel data for 24 international retailers, results for main effects indicate that foreign retailer performance is influenced nega-tively by store format diversification and positively by customer orientation. These effects are moderated by host country retail modernization, collectivism, and uncertainty avoidance. In particular, host country retail modernization reverses, from negative to positive, the influence of store format diversification on foreign retailer performance. Fur-thermore, both collectivism and uncertainty avoidance strengthen the positive influence of customer orientation on foreign retailer performance. Finally, uncertainty avoidance strengthens the negative influence of store format diver-sification on foreign retailer performance.
The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption
Authors: Levesque Nataly , Pons Frank
Published: September 2021

This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.
La gestión ambiental en el ordenamiento territorial para la conservación de los servicios ambientales en Rioblanco (Tolima)
Authors: Martínez Manrique Pilar Andrea , González Escobar Carlos Humberto
Published: September 2021

La Constitución Política de 1991 contiene dentro de su espíritu la descentralización del Estado, al empoderar los territorios y determinar que son los responsables de ordenar y regular su uso desde lo productivo, social y ambiental; en el año 1997 se expide la Ley 388 que reglamenta todos los aspectos relacionadoscon el ordenamiento territorial.

El objetivo de este trabajo es analizar la gestión ambiental dentro del ordenamiento territorial para la conservación de los servicios ecosistémicos en el municipio de Rioblanco (Tolima). Para ello, se analizaron instrumentos de planificación del territorio, se entrevistaron actores sociales, institucionales y comunitarios y por último se realizó un análisis de los factores que afectan la conservación de los servicios ecosistémicos. Como resultado, se observa desarticulación entre los instrumentos de planificación, lo cual genera un desarrollo que no responde a las necesidades reales del territorio. Rioblanco cuenta con tres (3) áreas protegidas reconocidas por el Sistema Nacional de Áreas Protegidas (sinap), complejos de páramos y ecosistemas con alta importancia ambiental y baja representatividad en el sinap, pero que no se ven reflejados en los instrumentos de ordenación y planificación; también se logró identificar que las comunidades y autoridades ambientales no se sienten partícipes en la formulación de estos instrumentos, distanciándolos en la contribución al desarrollo de la región; por último, se logró determinar que el Municipio es un territorio que se destaca en lo sectorial, especialmente en la minería, lo cual puede afectar su estructura ecológica, sumado a que carece de escenarios para la protección del territorio.
ANALISIS PENGELOLAAN KESAN ACHMAD PURNOMO DAN GIBRAN RAKABUMING MENJELANG PILKADA SOLO 2020
Authors: Wibiyanto Agungwibiyanto
Published: September 2021

Penelitian ini berkisar pada pengelolaan kesan  yang  muncul dari Achmad Purnomo dan Gibran Rakabuming Raka yang dibuat oleh media dalam pemberitaan pemilihan umum kepala daerah di wilayah Solo. Jenis penelitian ini ialah kualitatif deskriptif dengan analisis data menggunakan pendekatan Dramaturgi. Hasil dalam penelitian ini menyebutkan bahwa identifikasi personal dari Achmad Purnomo seperti citra dalam politik, citra pengusaha yang aktif dalam kegiatan sosial, citra seorang birokrat, demikian juga dengan Gibran Rakabuming yang disebutkan citra millenial, citra sebagai pengusaha yang mapan, dan citra sebagai anak presiden. Beberapa identifikasi tersebut dianalisis dengan dramaturgi baik secara front stage dan juga back stage yang nantinya akan diproyeksikan ke dalam bentuk citra oleh media, di mana citra tersebut menjadi citra kini, citra korporasi,citra multi image dan juga citra penampilan diri. Kontribusi penelitian ini ialah mengulas secara detail pengelolaan kesan yang muncul di seputaran pemilihan umum kepala daerah di Solo 2020.
Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital
Authors: Prayitno Sunarto
Published: September 2021

The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategies to the global market is known as Integrated Global Marketing Communications (IGMC) planning. Changes that occur in consumer behavior, message development patterns, the proliferation of media, especially digital media, and the integration of marketing communication elements are the basis of the IGMC strategic development plan. The implementation of the IGMC program can be expected to be a road map to achieve organizational and corporate success in the digital age. This paper synthesized the viewpoints of different experts and provides the author’s analysis, interpretation, and theorizing.

 

                      Keywords: integrated global marketing communications, global consumer, global message development, global media penetration, and IGMC planning patterns.
Perencanaan Strategis Program Kampanye Public Relations Narasi TV Melalui Hastag #JadiPaham
Authors: Syawalia Putri Chafilaudina
Published: September 2021

ABSTRAK: Banyaknya masyarakat mengkonsumsi berita yang simpang siur mengenai pandemi Covid-19 merupakan sebuah pertanda bahwa dampak yang ditimbulkan dari adanya pandemi ini sudah merambat diberbagai bidang. Demi merespon permasalahan tersebut, Narasi TV yang merupakan collaborative media hadir melalui program kampanyenya yang disebut dengan kampanye #JadiPaham melalui media sosialnya. Kampanye ini juga dibuat lantaran adanya kebutuhan untuk membentuk brand identity dari perusahaannya tersebut. Penelitian ini bertujuan untuk mengetahui perencanaan program kampanye #JadiPaham yang dibuat oleh Narasi TV. Penelitian ini menggunakan pedekatan kualitatif dengan motode deskriptif. Data yang didapat dari penelitian ini diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukan perencanaan strategis kampanye #JadiPaham dilakukan dengan berbagai tahap mulai dari riset dan analisis, menentukan tujuan dan strategi, menentukan taktik komunikasi dan implementasi, serta melakukan evaluasi setiap tiga bulan sekali. Selain itu, dengan adanya penelitian ini diharapkan dapat menjadi sumber referensi bagi penelitian selanjutnya dan lebih banyak untuk dikembangkan lagi menggunakan sumber dan teori lain yang berkaitan dengan perencanaan kampanye public relations.

 

ABSTRACT: The number of people consuming confusing news about the Covid-19 pandemic is a sign that the impact of this pandemic has spread in various fields. To respond to these problems, Narasi TV, which is a collaborative media, is present through its campaign program called the # JadiPaham campaign through its social media. This campaign was also created because of the need to form the brand identity of the company. This study aims to determine the planning of the # JadiPaham campaign program made by Narasi TV. This study uses a qualitative approach with a descriptive method. The data obtained from this study were obtained using interview, observation, and documentation techniques. The results showed that the # JadiPaham campaign planning was carried out in various stages ranging from research and analysis, determining goals and strategies, determining communication and implementation tactics, and conducting evaluations every three months. In addition, this research is expected to be a reference source for further research and more to be developed using other sources and theories related to public relations campaign planning.
Effects of annealing following back contact metal layer formation on CZTS solar cell properties
Authors: Mori Nanako , Jimbo Kazuo , Shimamune Yosuke
Published: September 2021

Cu2ZnSnS4 (CZTS) is interesting as a light absorption layer for thin-film solar cells because it consists of only earth-abundant materials such as copper, zinc, tin, and sulfur. The poor adhesion between CZTS and molybdenum (Mo), which is the back metal contact material, causes CZTS to peeling off during the chemical bath deposition (CBD) for the formation of CdS as a buffer layer. This induces severe degradation of the solar cell performance. In this study, we investigated the effect of annealing following back contact metal layer formation on CZTS stability and solar cell performance. By annealing Mo/soda lime glass at 400 °C in atmosphere, Mo was oxidized, and the surface roughness of Mo increased. On the Mo surface, the CZTS peeling off was suppressed during the CBD process, resulting in an improvement in the shunt resistance.
Evaluation of Some Path Reduction Factor Models Performance i n Tropical Location
Authors:   Department of Electrical and Electronics Engineering, Joseph Sarwuan Tarka University, Makurdi, Nigeria., Mom J.M. , Tyokighir S.S. ,   Department of Electrical and Electronics Engineering, Joseph Sarwuan Tarka University, Makurdi, Nigeria., Igwue G.A. ,   Department of Electrical and Electronics Engineering, Joseph Sarwuan Tarka University, Makurdi, Nigeria.
Published: September 2021

Performance evaluation of the ITU-R. P.530-17, Ghiani and Budalal model are considered for this work. It is found that the predicted values from the ITU-R and Ghiani distance factor models are seen to gradually decrease with an increase in path length for distances below 1km. Results further suggest that for a link length of 300 m, the Ghiani model predicts a 0.2499 dB (1.059 w) to 0.3273 dB (1.078 w) precipitation loss across all four (4) stations. For the ITU-R. P.530-17 model, a 3.4741 dB (2.225 w) to 5.329 dB (3.411 w) precipitation loss is estimated across all stations while the Budalal model estimated a 2.8608 dB (1.932 w) to 4.6250 dB (2.901 w) precipitation loss across all stations. The ITU-R. P.530-17, Ghiani and Budalal model further suggest a precipitation loss in the Received Signal Strength (RSS) of a typical 5G base station operating in the four (4) stations considered to be at least -9.4733 dBm, -8.8601 dBm, and -6.2489 dBm respectively. Generally, all models are found to predict rain attenuation and distance factor values with disparities especially for link lengths above 300 m. Further research is recommended on the models for accurate prediction and improve agreement with measured values.
Valószínűségszámítás és statisztika a mérnöki gyakorlatban
Authors: Harangus Katalin , Kakucs András
Published: September 2021

Könyvünkben a valószínűségszámítás és a statisztika elemeivel ismerkedhetik meg az Olvasó. Az elsődleges cél a témakör alapvető fogalmainak a tisztázása, amelyet az alkalmazásuk szemszögéből és nem annyira a matematikai oldalról közelítünk meg. Ekképpen tehát a könyvben bemutatottak az alkalmazásszintű ismeretek megalapozását segítik elő, de ugyanakkor kiindulási pontot jelenthetnek a mélyebb elméleti fejtegetésekhez is. A könyv elsősorban, de nem csak a mérnöki szakokat hallgató diákok számára készült, és feltételezi bizonyos matematikai alapismeretek meglétét. Az alkalmazásokat az elterjedten használt Microsoft Office-hoz tartozó Exceltáblázat-kezelő programmal oldottuk meg. Az ismertetett példák az Excel 14.0-es vagy annál újabb verzióival kompatibilisek (tehát legalább 2010-es verziót kell használni). Az alkalmazás csak a beépített statisztikai függvények egy részére korlátozódik, az olvasóra marad a többi függvény és az „Analysis ToolPak”- bővítmény felfedezése, mely utóbbi néhány esetben pl. a statisztikai tesztek könnyebb elvégzésében nyújthat segítséget. Az Excelben még így sem lelhető fel mindig az éppen szükséges eszköz vagy függvény: ha az előttünk álló feladatot készen alkalmazható eszközökkel szeretnénk megoldani, akkor ezeket külső kiegészítőkkel, pl. a „Real Statistic Resource Pack” (amely szabadon hozzáférhető) vagy az „XLSTAT” (amelyhez évi bérletet kell fizetni) telepítésével remélhetjük megoldani. A könyvben az angol nyelvű Excel függvényeire hivatkozunk, de a könyv végén megtalálhatjuk a magyar nyelvű megfelelőket is. Mivel a Microsoft Office használata jogokhoz kötött, használhatjuk az OpenOffice táblázatkezelő programját is, a „Calc”-ot. A két program között léteznek bizonyos különbségek, a statisztikai függvényeket azonban aránylag könnyen megfeleltethetjük.
Research note: Understanding offline Covid-19 conspiracy theories: A content analysis of The Light “truthpaper”
Authors: Dacombe Rod , Souter Nicole , Westerlund Lumi
Published: September 2021

This article explores the ways in which offline conspiracist material concerned with Covid-19 is presented and structured through a content analysis of The Light, a newspaper produced and distributed by activists in the U.K. Our analysis shows that conspiracy theories related to Covid-19 are included alongside a range of other, non-conspiracist content and that readers encounter these ideas in a format which closely resembles a conventional newspaper. We also find evidence that The Light includes content that is aimed at prompting participation and activism amongst adherents of conspiracy theories, rather than simply presenting information. These findings have implications for policymakers aiming to mitigate the effects of Covid-19 misinformation and provide a corrective to the focus of recent research on online dissemination of conspiracist material.
Assessment of Awareness Among Dental Practitioners Regarding The Management of Dental Traumatic Injuries, Based On The International Association of Dental Traumatology (IADT) Guidelines 2020: A Cross-Sectional Questionnaire Survey
Authors: Muharib Anjal
Published: September 2021

Aim: The aim of this study was to assess the knowledge of dental practitioners in Central Indian region, regarding the treatment and management of dental traumatic injuries, using the International Association of Dental Traumatology (IADT) Guidelines 2020 as a reference.

Materials and Methods: A total of 514 dental practitioners across Central India participated in a cross-sectional study by means of virtual survey. A two part electronic questionnaire was created using google forms, investigating 7 profession based questions and 16 trauma based questions and were sent to all the dentists registered with Dental Council of India in Central India.The responses were analysed to evaluate the awareness among dental practitioners regarding the management of dental traumatic injuries.

Statistical Analysis: Descriptive statistics was performed by using the proportional or frequency distribution of the parameters. The respondents were then grouped according to the branch of speciality if any and the data was evaluated by the one-way ANOVA with post-hoc, with p value <0.005.

Results: In the present study, out of a total score of 20,the mean knowledge score for dental practitioners was 8.20 (only 54.86% of the 20 questions were answered correctly) and 282 participants out of 514 had an average level of knowledge,

Conclusion: The overall level of knowledge of dentists from Central India region of the revised IADT guidelines is average.