bluuebunny/crossref_metadata_2025 huggingface dataset:
RAILWAY SYSTEM ACCESSIBILITY EVALUATION FOR WHEELCHAIR USERS: CASE STUDY IN THE CZECH REPUBLIC
Authors: Matuška Jaroslav
Published: August 2014

This paper deals with accessibility of rail transportation as a system. Presented methods bring ways of rail infrastructure and train accessibility evaluation. Applied two-stage model enables evaluation of departure halls accessibility. The level of train accessibility is defined by coefficients of time and direction non-uniformity. While opportunities for barrier-free travelling are relatively balanced in monitored regions, coefficients show a time imbalance in the results. Opportunity to travel barrier-free (according to the non-uniformity coefficients) shows that there are fluctuations at weekends and on weekdays. These are not of crucial importance. However, the train services are barrier-free particularly for travelling on long distances, whilst suburban and regional ones are still mostly inaccessible for wheelchairs, which is not very favourable. Since 2010 the accessibility level has improved in this area in the Czech Republic. Comparison with neighbouring countries showed strong and weak points of guaranteed barrier-free services in each country.
Retour critique sur l'éthos
Authors: Maingueneau Dominique
Published: August 2014

Cet article entend mener une réflexion critique sur l’usage qui est communément fait de l’éthos discursif dans les travaux d’analyse du discours depuis une quinzaine d’années. Cette réflexion est en même temps autocritique, dans la mesure où depuis les années 1980 j’ai contribué au développement de cette problématique. Dans un premier temps, je m’efforce d’analyser plus précisément le contenu de la notion d’éthos, dans laquelle je distingue trois dimensions : catégorielle, expérientielle et idéologique. Cette tripartition est nécessaire si l’on veut tenir compte de la diversité des manifestations du discours. Dans un second temps, je réfléchis sur le processus même de construction de l’éthos en m’appuyant sur des données – en particulier les annonces de sites de rencontre – différentes de celles qu’on étudie habituellement quand on travaille sur l’éthos. Enfin, dans un troisième temps, je m’intéresse aux problèmes que pose l’analyse de l’éthos discursif quand on a affaire à des textes où sont étroitement mêlées dimension verbale et iconique. Deux types de phénomènes sont considérés : les sites Web, dans lesquels sont impliqués éthos verbal et éthos numérique, et les publicités.
User Involvement, Open Service Innovations, and Social Media
Authors: Scupola Ada , Nicolajsen Hanne Westh
Published: August 2014

This chapter investigates the use of social media to collect ideas from the users in the service innovation process. After a theoretical discussion of user involvement and more specifically user involvement using social media and blogs, the chapter reports the results from a field experiment at a university library. In the experiment, a blog was established to collect ideas for service innovations from the library users. The experiment shows that blogs may generate a modest but useful amount of ideas. The experiment furthermore reveals that blogs might be useful to provide the institution with an image of openness and willingness to listen to customer input.
Social Media
Authors: Rowley Jennifer , Ashworth Catherine J. , McCarthy Jeff
Published: August 2014

On the basis of qualitative research conducted in two different case contexts, this chapter explores attitudes and approaches to the use of social media in relationship and community building. Two contrasting study contexts are addressed: the UK football sector and UK pure-play Small/Medium-Sized (SME) fashion retailers. After an introduction, the chapter summarises discussion and research on brands and their management in social media. This is followed by an outline of the two contexts for study. From this, the aims, objectives, and research methodology are drawn. The findings are then presented, and the ensuing discussion proposes a summary of the approaches to social media strategy adopted in the two case contexts. Four important foci are established, namely strategic marketing, marketing communication, brand and community, plus monitoring and evaluation. This results in a useful strategic framework empirically drawn from the in-depth data. Finally, suggestions for future research precede a conclusion.
Using Social Media in the Workplace
Authors: Mishra Karen , Walker Khaner , Mishra Aneil
Published: August 2014

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.
The Role of Social Media in the Knowledge-Based Organizations
Authors: Kasemsap Kijpokin
Published: August 2014

This chapter introduces the role of Social Media (SM) in Knowledge-Based Organizations (KBOs), thus explaining the concept of KBOs, the difference between KBOs and non-KBOs, the concept of Knowledge Management (KM), the concept of SM, the importance of SM to KBOs, the application of SM in the KBOs, and the challenges of SM in the KBOs. This chapter explains the significance of SM for organizational development and adaptation to the business architecture in order to create knowledge integration environment in the KBOs. SM enables the creation of knowledge value chain to customize information and delivery for a technological business growth. Firms need to be connected to their technological business environment through SM because interacting with external sources of knowledge can effectively improve their capabilities about industry benchmark and competitive advantage. Understanding the role of SM in the KBOs will significantly enhance the organizational performance and achieve business goals in the global business environments.
Transformation of Entertainment Culture throughout Society and History
Authors: Ismayılov Ebru Karadogan , Sunal Gozde
Published: August 2014

Since the Ancient Greek period when labor was underestimated and entertainment drew the line between slaves and masters, changes in society and entertainment have followed parallel routes. In 17th century, individual entertainment was freed from the rules of religion, art was materialized and gained a deceptive dimension for the audience. The mood of boredom, which is experienced by the individual whose basic needs are satisfied, is an important data for the culture industry. Needs that do not exist in reality are created by the professionals of different disciplines through extensive and complementary activities. The culture industry captures the individual who is trying to get rid of the effects of business in a freed and undefended conscious and guides him/her according to its own ideology. Thus, methods of entertainment play an important role in the creation of current relations of hegemony and a subtle camouflage of its logic of work. This is explored in this chapter.
Entertainment and Food Tourism in the Backdrop of Late Modernity and a Reflection on Turkey
Authors: Kesimoglu Aysegul
Published: August 2014

It is widely accepted today that food is symbolically and culturally bounded, which make it also emblematic for cultural and creative industries, as well as entertainment and leisure. This is observed in the increasing use of food in media entertainment such as cooking shows and competitions but also in other variant forms such as culinary schools, specialist food boutiques, gastronomic festivals, and the expansion of traditional media into digital platforms (i.e. with food blogging). This chapter is interested in one particular form of food entertainment. This is food tourism, which is deemed to incorporate different aspects of food entertainment forms within. The chapter initiates on a brief assessment of changing conceptualizations of food in the backdrop of late modernity with the conviction that food's changing conceptualizations are driving food's popularity as an entertainment scheme. Consequently, food tourism is discussed with an evaluation of its development and current positioning in Turkey.
The Understanding of Entertainment in Press Enterprises in Turkey
Authors: Binatli Cuneyt , Sunal Gozde
Published: August 2014

Marketing techniques have been developed in print media for more than a century in order to increase demand for newspapers and magazines. Readers' choices are determined to be impacted by the promotional practices that have become a crucial financing source for newspapers in the free market economy and the related competitive advantages existing in our country. As an effective promotion method used by companies at press organizations to introduce themselves to their potential customers or to increase their sales, promotional materials were distributed in the past for any entertainment and sales-boosting purposes, without considering their pedagogical effect or the potential harm to the children. It was later agreed that such materials should mainly include educational aspects, as decided by the government. Therefore, the main purpose of this chapter is to describe the recreational promotion products as well as a basic background on the reasons for distributing such products.
Rewarding Work, Representing Work
Authors: Swiatek Lukasz
Published: August 2014

Award shows are spectacular forms of entertainment that continue to proliferate around the world. This chapter closely examines award broadcasts and their features, especially their televisual production dynamics, and critically interrogates the positive, exciting, popular image of this celebratory form of entertainment. It also considers the differences between globalised and glocalised award telecasts. The chapter argues that these shows provide audiences with representations of work that reflect and endorse values related to work in capitalist societies. In particular, it claims, the shows convey the values of the Protestant work ethic, such as industriousness, diligence, and success. A case study of the Golden Globe Awards and international MTV Awards is used to confirm this argument.
Experience Marketing at Retail Environments
Authors: Kale Gozde Oymen , Ulusoy Ebru
Published: August 2014

The economy in which consumers live today is considered the experience economy. One of the industries that is growing in this economy is the entertainment industry. Additionally, this industry is not only limited to conventional entertainment contexts today. For instance, many retail contexts have started to operate according to the rules of this industry. Today, the entertainment value that consumers construct within and derive from the market is highly dependent on the experiences they find in retail contexts. Entertaining experiences play the focal role in most retail contexts due to the high level of positive managerial outcomes, such as economic value. Therefore, there is a growing need to understand the phenomenon of commercial experiences that provide entertainment and their role in various retail environments in different cultures. This conceptual chapter aims to understand how successful retailers utilize experience marketing to attract more consumers.
Contemporary Art Museums' Marketing Strategies
Authors: Celebi Zeynep Guney
Published: August 2014

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.
Differences that Matter
Authors: Ozuem Wilson , Prasad Jason
Published: August 2014

Gambling has been a part of humanity for a very long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology, along with its typical subsets, provides a new twist on how gambling is conducted in postmodern times. Drawing on qualitative research, this chapter examines online social gambling and real money gambling marketing communication practices and offers some insights on the development and implementation of effective marketing communication programmes. In contrast to existing studies, the chapter, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.
Advertisement as Part of Entertainment Culture and its Effects on City Culture
Authors: Dogan Betul Onay
Published: August 2014

One of the implementation areas that advertisements are used in as a part of the entertainment industry is out-of-home channels. Like other industrial branches focused on consumption, the entertainment industry is in pursuit of bigger profits. The scope of the audience that is reached has an impact on the profit. That is why advertising agencies prefer lively urban settings and busy roads for out-of-home advertisement purposes. In this chapter, the relation between entertainment culture and advertisements is examined, and advertisements' impact on the city's spatial communication is explained. In this way, the link between the advertising culture, which is a commercial phenomenon, and the spatial culture of the city, which constructs society, is explored. Certain suggestions about what needs to be done for establishing a healthy relationship between commercial culture and urban culture are developed in the study.
Shared Values in Social Media and Comics Scan Communities as New Belonging-Marks
Authors: Honório da Silva Alexandre
Published: August 2014

This chapter is part of a doctoral study that is currently underway in Brazil and suggests that different interaction environments shares common symbolic-interactive elements. This idea is ruled by three argumentative horizons: the idea of hypermodernity, proposed by Gilles Lipovetsky, the perspective of Networked Individuality, as suggested by the researchers Lee Rainie and Barry Wellman, and the hypermediation concept, as proposed by Carlos Scolari. The central core of this research refers to a kind of belonging-values shared by individuals and how they articulate them through their symbolic mediatiated-interactive sphere. The chapter establishes an approach between the Internet communities of comics digital preservation in Brazil and the interactive production of meanings through it, indicating there could exist some common meta-signs to the developed and interactional-creative core in these different hypermedia production/reproduction environments processes, and the chapter suggests that any analysis needs to consider these values/marks.
Digital Entertainment Culture and Generation Y
Authors: Kara Barıs , Ozturk R. Gulay
Published: August 2014

Social Networking Games (SNGs) on Social Network Sites (SNS) is a popular online game genre at the present time. The purpose of this chapter is to explore motivations and investigate exclusively “Generation Y” playing social media games from the point of uses and gratifications theory experience. For this study, a focus group and in-depth interview methodologies were chosen. The results of this study provide evidence that Generation Y in Turkey play social networking games with an aggregate of motivations based on psychological and social reasons, such as to retire from the stress of daily life, to relax, and to spend time with friends as a consequence of sense of wonder and their advices. Based on the fact that they state that SNGs create a feeling of pleonexy, it can also be deduced that Generation Y approaches these games from a critical perspective.
Troubling Higher Education
Authors: Fitzgerald Tanya
Published: August 2014

There has been a renewed interest in universities as sites of knowledge production and their contributions in the global knowledge economy. Originating in the reforms of the 1980s and spanning numerous countries, New Public Management (NPM) has stimulated a focus on commercialization, corporatization, and privatization across many areas of the public sector. Corporate sector principles and practices and new regimes of work that have culminated in a renewed focus on targets, measurement, cost centres and cost drivers, performance management, standards, and productivity are troubling for higher education. This is primarily because the production and management of knowledge has been reduced to what “counts” in the global marketplace. Higher education is increasingly becoming a “knowledge factory,” but how is this knowledge produced? Why does this knowledge “count”? Whose knowledge is being produced? These are the central questions raised in this opening chapter.
The Scholarship of Knowledge in the Modernised University
Authors: Heath Gregory
Published: August 2014

This chapter investigates how the modernised university might be transformed by the wider adoption of Mode-2 knowledge production. Mode-2 knowledge production, production of dispersed, team-based knowledge, as distinct from the traditional discipline-based Mode-1 knowledge production, was first identified and discussed by Gibbons et al. in 1994. Since then, the terminology has found its way into more general discourse about research and teaching and learning, but in that discourse, Mode-2 knowledge production has struggled to find the legitimacy and acceptance accorded to Mode-1. This is in spite of the fact that knowledge today is most often produced in collaboration, is transmitted in multi-mediated modalities, and utilised in transformative ways very often not envisioned by the generators of that knowledge. It is argued that the reason for the lack of acceptance lies in the fact that a supporting epistemology for Mode-2 knowledge has not, to date, been adequately developed. Thus, the chapter proposes that an epistemology based in philosophical or “American” pragmatism founded by Charles Sanders Peirce can be adopted to provide an articulated and well-grounded epistemology to support Mode-2 as a legitimate form of knowledge production.
On the Production Line?
Authors: Smith Dorothy
Published: August 2014

In this chapter, a modified Delphi study is used to compile and report on the reflective writing and scholarly writing of the authors of this book. Each author was invited to write a brief response to the question, What does it mean to be a knowledge producer in a modernized university? Their responses were collated and the collection of responses was sent to all authors, who were invited to write a more detailed scholarly response. While initial forms of Delphi studies were designed to arrive at consensus within an expert group, the purpose here is to identify and report on both the commonalities and the differences between academics engaged in a diverse variety of forms of knowledge production. What emerges through the writing is a nuanced account of key dilemmas and themes associated with being a research active academic in a modernized university.
Emergently-Persuasive Games
Authors: Dansey Neil
Published: August 2014

This case identifies and exemplifies a potential subset of persuasive games, called emergently persuasive games. These are games that focus more on unspecified, player-led persuasion as opposed to persuasion based on specific, designer-led outcomes. The game described in this case is SF0, and its players have been observed to have become more outgoing, creative, and wise, despite only an incidental, general level of pre-designed persuasion being advertised. It is demonstrated that the ambiguous rules of the game allow the players to customise the gameplay based on their everyday needs, and therefore decide for themselves whether and how they want to be persuaded. These creative interpretations of the rules are actively encouraged, rather than being discouraged as they would be in other games. The ongoing player-discussion of conflicting interpretations facilitates a very effective constructivist environment for self-improvement and understanding. Data was analysed from 24 players of SF0, and a Grounded Theory was generated both to explain the general observations of the player data and to identify the diverse ways in which real-world benefit has arisen.
Strategies and Tactics in Digital Role-Playing Games
Authors: Duret Christophe
Published: August 2014

In this chapter, the authors examine the strategies and tactics of persuasion used by the players in the Gorean role-playing games organized in Second Life, which is a video gaming adaptation of the series of novels The Chronicles of Gor by John Norman, games in which a doctrine is both defended and contested. These strategies and tactics fall into six different categories of closure conveyed in Gorean role-playing games: institutionalized enculturation, informal enculturation, hermeneutical closure, sociotechnical closure, narrative closure, and legal closure. The chapter shows that the PRPG-VE is an inadequate medium when it comes to conveying a persuasive message to a target, but it can be useful in the context of a media critical education program.
Trust Deficit in Public Sector
Authors: Leela Vedantam
Published: August 2014

Deficit trust is considered a cause for further deterioration of the public sector delivery systems. It has raised concerns in the modern political scenario. The author identifies the sources for creation of deficit trust in public sectors across the world. Considering that individual trust perceptions are susceptible to fluctuation, the author argues that there is a possibility to shift distrust to trust. Thereby, relying on the best practices and data from Edelman Trust Barometers and World Bank, this chapter addresses the trust deficit concerns. Some countries have maintained trust requirements, but others are struggling to mitigate. Mentioning the best practices of established, credible, and sound mechanisms to improve the trust relationships, the author highlights the modern intervention techniques used by various organisations to instil the public trust. Throughout this chapter, the author suggests how public trust can be transformed into customer retention initiatives and thereby public sectors can regain their market position.
The Impact of Marketing Strategy in Small Family Businesses
Authors: Ntanos Anastasios , Ntanos Stamatios
Published: August 2014

This chapter refers to small family businesses in Greece and examines the impact of their marketing strategy during an economic crisis period. The research took place in the broad area of Athens between December 2011 and March 2012. Data were collected to form a database of Greek independent private family companies (n=380) using personal interviews (structured questionnaire) with owners/managers of first- and second-generation family businesses. The chapter shows how small family businesses indicate marketing strategy using Carson's model. Limitations of expertise outline the marketing background, which can be described as “self-assisted.” The research offers a verification of a previous model so that problems that arise from companies not putting into practice any marketing concepts can be examined. The significance of the chapter is that there have not formerly been any reviews made about Carson's model in Greece during the economic crisis period emphasizing family businesses.
The Antecedents of Word-of-Mouth Behaviour
Authors: Wong Ho Yin , Perrone Anthony
Published: August 2014

The aim of this study is to undertake empirical research investigating the nature and magnitude of the determinants of word-of-mouth behaviour from the point of view of service performance and post-purchase perceptions. A quantitative study was undertaken. A theoretical model linking service quality issues and word-of-mouth behaviour was developed and tested using structural equation modelling of 280 surveyed participants at various day spa locations. All major fit indices from structural equation modelling methods show satisfactory results for the measurement and structural models. The results confirm significant relationships between the constructs in the model. While the quality of the product, customer service, and servicescape atmosphere lead to customer satisfaction, it is servicescape atmosphere and customer satisfaction that drive word-of-mouth behaviour. The results of this study provide insights to aid service providers and marketing professionals in the service industry in fully understanding that the enhancement of the delivery of high quality service, an accommodating environment, and instilling feelings of satisfaction with their customers will more likely lead to positive word-of-mouth referrals. One major limitation is that the survey was conducted within one industry in one country. The major value of this chapter is the establishment of the role of service quality on word-of-mouth behaviour. This research provides empirical results of the impacts of service performance and post-purchase perceptions on word-of-mouth behaviour.
Growing E-Marketing Trends in India
Authors: Das Laxhminarayan
Published: August 2014

Internet growth in India is increasing at an alarming rate, which is indicating a fast growth future for the many e-marketing companies in India. The young population of the country prefers the new technology. The phenomenon is not only confined to urban India but has also spread to rural India. Due to the popularity of Internet usage, there will be a big boom of e-commerce market in India. Young buyers of India prefer to buy online due to easy mode of transaction, preferred mode of payment, safe delivery, and effective after sales service, in terms of return and refund policy. These changing shopping habits of the consumer open the door of opportunity for many e-marketing companies in India. The consumer in India buys many products online, from food to non-food categories. This is explored in this chapter.
Trust and Commitment
Authors: He Jiaxun
Published: August 2014

Based on the integrated perspectives of Generation Differences (GD) and Intergenerational Influences (IGI), this chapter explores the attitudes of China's consumers towards a time-honored brand. A survey study on 2,083 subjects from four cities of China using a door-to-door questionnaire was conducted in two phases (2007 and 2009). The results indicate a decline in the evaluation of trust and commitment down the generations and a significant difference between the old and the young generations, especially in commitment evaluation. The results also show that in consumer behavior of Chinese city households influence on the parents from children is more significant and pronounced than influence on children from parents. This influence weakens rather than strengthens the commitment effect caused by the parents' trust in time-honored brands. The theoretical contributions and managerial implications are discussed.
Influence of Trust and Affect on Brand Loyalty and Brand Performance
Authors: Bakshi Madhupa , Mishra Prashant
Published: August 2014

Television channels in India are multiplying every day, and there is intense competition to garner viewers. In this tussle, brand building becomes essential, and garnering customer loyalty is essential to stay in the market. In this context, this chapter explores the role of trust and affect in creating loyalty and influencing brand performance of television channels in the Indian context. The conceptual model is an adaptation of Chaudhuri and Holbrook's (2001) chain of effects study of trust, affect, purchase loyalty, and attitudinal loyalty. This chapter also reviewed journalism literature, and certain constructs were adapted from such studies so there is an amalgam of both brand building and journalism disciplines to give validity to the application of the conceptual model for television channels. The results indicate that affect creates a strong impact on brand loyalty, and loyalty also has a strong impact on brand performance. The strength of the chapter lies in the fact that it applies brand management principles to the media sector where the industry follows such practices but academic studies are very few in number.
Self-Brand Congruity and Brand Communication
Authors: Rajabi Mahdi , Dens Nathalie , De Pelsmacker Patrick
Published: August 2014

Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.
Luxury Consumers and Luxury Brand Management in China
Authors: Mo Tingting , Roux Elyette
Published: August 2014

Luxury consumption in emerging markets is strongly influenced by Western consumer culture. However, few academic studies have investigated the psychology and behavior of these consumers. China is one of the most important emerging luxury markets. The aim of this chapter is to investigate Chinese consumer behavior and motives regarding luxury consumption. The authors validate an updated version of Wiedmann et al.'s (2009) scale of luxury value perceptions in China to better understand Chinese consumers' luxury consumption motivations. A segmentation of Chinese luxury consumers is performed to characterize different consumption tendencies. The implications of these results are linked to an analysis of selected Chinese luxury brands to explore the avenues that may lead Chinese luxury brands to success.
Transformative Learning and Empathy Politics
Authors: Russo Marianne Robin , Wang Victor X.
Published: August 2014

Transformative learning theory can create an emancipatory effect for the learner. Therefore, this chapter focuses on how the public can transform their own learning in a more empathetic manner and in a less desensitized manner to become the catalyst for positive change and the mitigation of death or war-related health issues that follow. The research focuses on how to help others and ourselves regarding an empathic learning path, which can bridge health, adult, and transformative learning in order to assist the public in turning their attention toward Vietnam vets. A framework of Freire, Mezirow, Piaget, Kohlberg, and Noddings is garnered so the public may be able to put pressure on politicians to conjure the idea of empathy politics, or one away from aggressive acts and towards the trajectory of diplomacy.
Transformational Learning for Community Health
Authors: Quiñones-Padovani Carlos E. , Larrotta Clarena
Published: August 2014

The qualitative research study explored in this chapter took place in a physical education teacher education program at a large public university in Puerto Rico. Study findings are relevant for similar programs in the United States. The research questions guiding the chapter are: (1) What can physical education teacher candidates do to help promote community health awareness? (2) What does transformational learning look like for physical education teacher candidates in a physical education teacher education program? (3) From the point of view of the university instructor, what are the challenges training physical education teacher candidates to promote health awareness? Data collection sources include: The researcher's journal, informal conversations with physical education teacher education university colleagues from different institutions, alumni questionnaire responses, electronic communications with 11 physical education teacher education program graduates, and documents (e.g., the National Association for Sports and Physical Education Standards, and the Physical Education Teacher Education Standards). The authors draw on transformational learning theory as a framework to inform the study, and narrative analysis plays a central role reporting study findings. The chapter includes the following sections: a theoretical framework section discussing how transformational learning theory informs the study; a relevant literature section that provides the definition, benefits, and connection with concepts such as physical activity, community health, and effective teaching in physical education; a qualitative methodology section that describes the study setting and participants; data collection sources and data analysis procedures; a study findings section that is organized by research questions; an implications for practice section; and conclusion.
Choose Health
Authors: Wanner Eric T. , Bird Jennifer Lynne
Published: August 2014

What if instead of thinking of using devices to positively change health, people thought of using their minds as tools? The unfortunate thing with modern technology can be the dependence on a device to find an answer. People need to be more aware of how they can benefit from a health perspective by making a few positive changes in their lives, by using self-awareness as their device. By paying attention to their bodies and physical reactions to circumstances that cause tension, people can learn to deal with stress. Stress is a very common cause of a downward spiral to quality of life and overall health. Exercise, nutrition, and writing journals are proven ways to decrease stress levels. This chapter elaborates on techniques such as journal writing, exercise, nutrition, and spirituality that readers can use to reduce stress and choose to lead a healthy lifestyle.
Educational Research Narratives of Healing
Authors: Bird Jennifer Lynne , Wanner Eric T.
Published: August 2014

In research, statistics tell most of the story. A statistical test reveals a trend between patients who use positive language in their writing and objective physical therapy measures. A correlation exists between patients who articulated a goal in writing and achieved that goal. Keeping a positive outlook and writing about it can lead to healing. When the authors conducted a research study, they discovered potentially groundbreaking implications for the fields of patient education and health education. They learned lessons and their findings will continue to educate adults about health issues. However, statistics don't tell the entire story. The field of narrative inquiry examines qualitative stories in addition to the quantitative data. In this chapter, the authors discuss what they learned about patient education, as well as the stories of the moments that made this research process a memorable journey.
Student Nurse Simulation Training Incorporating Disease Management and Telenursing for Congestive Heart Failure (CHF) Patients
Authors: McLaughlin Mary Ann Siciliano
Published: August 2014

Telehealth is an ideal situation to combine with simulation in the education of the nursing students. Educating students in the care of chronically ill patients and preparing them to care for these patients in the community is a recurring theme that nurses will continue to face in the future. This chapter delineates the development and study of a student nurse simulation training incorporating disease management and telenursing for Congestive Heart Failure (CHF) patients. The chapter lays the foundation for replicating the activity at other universities. In addition, the chapter depicts the study results of the initiated pilot program. The surveys completed prior to the simulation activity found the students felt the need for such an exercise before graduation. The students also responded that simulation in education is a useful tool. They were also interested in learning more about CHF patients in the simulation lab. Following the study, the students reported feeling that the inclusion of disease management and telehealth was helpful. The students also weighed in on which level of nursing student they believed was most appropriate for learning the content. Overall, the response by the students was positive regarding this activity and simulation education, in general, as based upon their survey comments.
Building a Psychometric Instrument and Data Collection Checklist for Healthy Aging Initiatives
Authors: Russo Marianne Robin , Bryan Valerie C.
Published: August 2014

Instrument design should consider the measurement of constructs that are directly linked to how well the data is generated and subsequently measured and assessed. We need sufficient instruments and archival data that will solve problems for the improvement of human life, inclusive of health-related issues. The purpose of this chapter is to examine the methodological approaches the psychometrician reviewed in order to determine if a need existed to create an adequate, effective, and robust instrument, or if the current primary and/or archival data would be adequate for the study related to healthy aging. The intent of the researchers is to examine the relationship between instrumentation and data and to develop a checklist for instrumentation and data collection. A comprehensive literature review and a final evaluation instrument is constructed that may assist the researcher in the validity and reliability of instrumentation a priori and post-hoc instrument construction in the future.
How Health Managers' Trust Towards FOSS Implementors Changed and Shaped HIS Implantation Trajectories
Authors: Hewapathirana Roshan , Rathnayake Shriyananda
Published: August 2014

In developing countries, implementation of FOSS health information systems demands participation of diverse organizational actors and, can be considered similar to software outsourcing exercise. The multi sectoral actors operate in a network form of governance model where psychological and social contracts are important in maintain the fabric of the network organization. Inter-personal and inter-organizational trust is a key constituent in psychological and social contracts in IS outsourcing. This article attempt to reflect the empirical evidence of trust based governance of the network organization around 2 FOSS HIS implantation within the state health sector with an inter-organizational trust lenses. The longitudinal case studies try to understand how health managers' trust towards FOSS implementors changed and shaped HIS implementation trajectories with long term repeated interactions during two HIS implementations in Sri Lankan context.
Photovoltaic Array under Partial Shading Condition for Irrigation
Authors: Rohini Govindaraju , Jamuna V. , Priyadarsini D.
Published: August 2014

This paper discuss about the effect of partial shading on photovoltaic array and driving the dc-dc boost converter to track maximum power point (MPP ) by incremental conductance (INC) MPPT algorithm. The temperature, irradiance, shading and array configuration will greatly affect the Photovoltaic performance. The shading effect on photovoltaic panel are caused by passing clouds ,neighbouring trees, neighbouring buildings ,towers .The PV characteristic of Photovoltaic panel get more complex under partial shading condition. The P-V and I-V characteristic under nonuniform insolation are simulated in Matlab based on solar irradiance and cell temperature. The design and analysis are made simple and easy through Simscape package.
Simulation and Modeling of SVM Based WECS with PMSG Using Cuk Converter
Authors: Baskar Manickam , Jamuna Venkatesan , Senthoor Selvam D.
Published: August 2014

This paper presents the modeling and simulation of PMSG based wind energy conversion systems (WECS) using MATLAB Simulink. This model contains the wind turbine, PMSG, diode rectifier, DC–DC converter (Buck – Boost) and SVPWM based inverter. Due to the wind fluctuations, output voltage varies continuously. Cuk Converter can be controlled to maintain the constant DC voltage. The SVPWM based inverter can be used to produce the constant output voltage with constant frequency for the stand alone load (Remote locations, Island, Hills Stations etc). The simulation results show that the developed model complies with the theoretical results. The controller maintains constant output voltage .
Trust Based Misbehavior Detection in Wireless Sensor Networks
Authors: Jayashree Devasagayam , Uma Rani V. , Soma Sundaram K.
Published: August 2014

Due to emerging technology Wireless Sensor Network (WSN), it is necessary to monitor the behavior of sensor nodes and establish the secure communication in network. Security is a challenging task in wireless environment. Several encryption mechanisms are available to prevent outsider attacks, but no mechanism available for insider attacks. A trust model is a collection of rules used to establish co-operation or collaboration among nodes as well as monitoring misbehavior of wireless sensor networks. Trust model is necessary to enhance secure localization, communication or routing, aggregation, collaboration among nodes. In this paper, proposed a behavior based distributed trust model for wireless sensor network to effectively deal with self-ish or malicious nodes. Here, take multidimensional trust attributes derived from communications and networks to evaluate the overall trust of sensor nodes. It monitors the behavior of nodes and establishes secure communication among networks.
VSI-Fed Induction Motor Drive for Photovoltaic Pumping
Authors: Sivaprasad Ramachandran , Jamuna Venkatesan
Published: August 2014

A modified form of pumping that is energy efficient and energized from a batteryless system using photovoltaic panels, push pull converter and an induction motor is presented. The analysis and optimization of energy processing cycle and the design of a sensorless VSI fed Induction motor drive system are done. The improvement in the performance is shown experimentally.
1-Phase Induction Motor Control Using Modified H-Bridge 11-Level Inverter
Authors: William Christopher Immanuel , Ramesh R.
Published: August 2014

This paper proposes to develop a model of 1-phase induction motor control using modified H-bridge 11-level inverter. This work notifies a multilevel inverter using a H-bridge output stage with four bidirectional auxiliary switches for an induction motor. The inverter is capable of producing eleven levels of output-voltage levels (+Vdc/5, +2Vdc/5, +3Vdc/5, +4Vdc/5, +Vdc, ‘0’ level, -Vdc/5, -2Vdc/5, -3Vdc/5, -4Vdc/5, -Vdc) from the DC supply. Theoretical predictions of the proposed system are validated using simulation in MATLAB simulink.
Comparison of Z Source and Embedded Z Source Inverters in Micro Wind Power Generation System
Authors: Brintha J. Jane Justin , Rama Reddy S. , Subashini N.
Published: August 2014

To meet the huge demand of power, the micro wind power generation system plays a major role in generating it at lesser cost. A comparison study between the single phase Z source and embedded Z source inverters in a micro wind power generation system are carried out. The unique feature of both the inverters is shoot through duty cycle by controlling which any desired output voltage even greater than input line voltage is possible. Both Buck-Boost capabilities in single stage conversion are possible. This is not possible in conventional inverters. The results of Z source and EZ source inverter systems are presented.
Comparative Analysis of Various Modulation Strategies for Induction Heating System
Authors: Booma Nagarajan , Sathi Rama Reddy , Pradeep Vishuram
Published: August 2014

This paper presents a combined asymmetrical voltage cancellation and pulse density modulation technique for energy efficient induction heating system. The proposed technique minimizes the switching losses through soft switching operation and improves the efficiency at low power level. In this modulation technique, the smooth power control can be achieved. The study of power converter has been performed through MATLAB simulation tool and the results are presented. In this proposal, the efficiency of PDM and AVC control techniques are compared with the Hybrid Modulation technique.
Design and Simulation of PV Powered Nine Level Cascaded Multilevel Inverter Using Embedded System
Authors: Nandhini Thambidurai , Sankar C.
Published: August 2014

This paper focuses on the development of open and closed loop system for nine level cascaded H-Bridge multilevel inverter (CHBMLI). Inverters are often used to provide power to electronics in case of a power outage where no power is available. An inverter converts a DC voltage into an AC voltage. But main drawbacks of these inverters are high harmonic content and limited power applications. This is the main problem identified in conventional system. In order to overcome this problem, a new topology of CHBMLI is presented, which increases the level number of output waveform and thereby reduces the low-order harmonics and THD. The proposed system consists of a PV module, DC-DC converter with capacitor filter and DC-AC multilevel inverter. In this paper, an equal pulse width modulation (E-PWM) technique, applicable for proposed CHBMLI is presented. The proposed nine level cascaded H-bridge multilevel inverter achieves higher power ratings, and also enables the use of renewable energy sources in an efficient manner. Simulation results are compared with theoretical results.Index terms- cascaded H-bridge multilevel inverter (CHBMLI); Equal pulse width modulation (EPWM); Total harmonic distortion (THD); Photovoltaic (PV); Separate DC sources (SDCS).
Enhanced Backpropagation Approach for Identifying Genetic Disease
Authors: Nisha Baskar , Madasamy B. , Tamilselvi J.Jebamalar
Published: August 2014

Classification of data on genetic disease is a useful application in microarray analysis. The genetic disease data analysis has the potential for discovering the diseased genes which may be the signature of certain diseases. Machine learning methodologies and data mining techniques are used to predict genetic disease associations of bio informatics data. Among numerous existing methods for gene selection, Backpropagation algorithm has become one of the leading methods and it gives less classification accuracy. It aims to develop a new classification algorithm (Enhanced Backpropagation Algorithm) for genetic disease analysis. Knowledge derived by the Enhanced Backpropagation Algorithm has high classification accuracy with the ability to identify the most significant genes.