REGIONAL POLICY AND ASSESSMENT OF SUSTAINABLE DEVELOPMENT OF TOURISM IN THE ZAPOROZHYE REGION
Authors:   National University «Zaporizhzhia Polytechnic», Shelemetieva Tetiana , Trokhymets Olena ,   Classic Private University, Bilenko Maria ,   National University «Zaporizhzhia Polytechnic»
Published: June 2022

The article investigates the theoretical and methodological principles and practical aspects of regional policy of sustainable tourism development. It is noted that despite the large number of scientific studies, the problems of regional policy of sustainable tourism development taking into account the current situation in some regions, in particular in the Zaporizhzhia region, remain relevant and require further research and additional scientific and practical achievements. The scientific definition of "regional policy", "sustainable development" and "sustainable tourism" has been clarified. It is emphasized that regional policy is an integral part of public policy, which is aimed at organizing the national space in accordance with the chosen development strategy. Sustainable development is an important factor in the development of tourism, which meets the needs of the present, but does not jeopardize the ability of future generations to meet their own needs. It is proposed to monitor the main indicators for assessing the sustainable development of tourism in the region: volumes and directions of tourist flows; economic efficiency of tourism; efficiency of tourist activity at the level of enterprises of the tourist sphere; assessment of the state of tourist infrastructure. Indicators of sustainable tourism development in the Zaporizhia region are considered and analyzed. The main trends in tourism development in the Zaporizhzhia region are identified. The dynamics of the main indicators of tourism activity within the region was typical for Ukraine. According to state statistics, the dynamics of tourism in the Zaporizhzhia region over the past two years, unfortunately, is negative, which is most likely due to the epidemiological situation in the country and the world. The necessity to take into account first of all the regional specifics of the territories in the implementation of the policy of sustainable tourism development in the regions is substantiated. It is noted that in the Zaporizhzhia region there are important prerequisites to enter the most developed in terms of tourism in Ukraine and Europe. Zaporizhzhia region has a favorable geopolitical location, comfortable microclimatic conditions, diverse landscape, unique flora and fauna, historical and cultural heritage, sufficient natural and health resources. The orientation of the regional policy of tourism development of Zaporizhia region is highlighted. The task of ensuring sustainable development is indicated. The primary task of forming a regional policy of sustainable tourism development should be to consolidate the efforts of all executive bodies to create favorable conditions for improving the quality of tourism services to the level of international standards, tourism and general infrastructure of the region. Ultimately, the sustainable development of tourism leads to the sustainable development of the entire territory, while protecting nature, culture, social and economic development.