bluuebunny/crossref_metadata_2025 huggingface dataset:
The Potential of Phylogenetically Diverse Culturable Actinobacteria from Litopenaeus vannamei Pond Sediment as Extracellular Proteolytic and Lipolytic Enzyme Producers
Authors:   Department of Aquatic Resources, Faculty of Fisheries and Marine Sciences, Universiti Diponegoro, Semarang 50241, Indonesia, Ayuningrum Diah ,   Tropical Marine Biotechnology Laboratory, Faculty of Fisheries and Marine Sciences, Universiti Diponegoro, Semarang 50241, Indonesia, Sabdaningsih Aninditia ,   Department of Aquatic Resources, Faculty of Fisheries and Marine Sciences, Universiti Diponegoro, Semarang 50241, Indonesia, Jati Oktavianto Eko ,   Department of Aquatic Resources, Faculty of Fisheries and Marine Sciences, Universiti Diponegoro, Semarang 50241, Indonesia
Published: October 2022

Enzymes are catalysts that can increase the reaction time of a biochemical process. Hydrolytic enzymes have a pivotal role in degrading organic waste in both terrestrial and aquatic environments. The aims of this study were (1) to investigate the ability of actinobacteria isolated from Litopenaeus vannamei pond sediment to produce proteolytic and lipolytic enzymes, (2) to identify promising candidates using 16S rRNA gene amplification, and (3) to construct a phylogenetic tree based on the 16S rRNA genes. A skim milk agar medium was used in the preliminary experiment of the proteolytic assay, and a Tween 20/80 medium was used in the lipolytic assay. Fifteen and 20 (out of 40) actinobacterial isolates showed great potential for proteolytic and lipolytic activities, respectively. Furthermore, four actinobacteria isolates produced both enzyme types with proteolytic and lipolytic index scores of 1–6.5. The most promising candidates were SA 2.2 (IM8), SC 2.1 (IM6), SD 1.5 (IM6) and SE 1.1 (IM8). BLAST homology results showed a high similarity between the actinobacteria isolates and Streptomyces verucosisporus, S. mangrovicola, S. barkulensis and Nocardiopsis lucentensis, respectively. Therefore, actinobacteria from Litopenaeus vannamei pond sediment are high-potential proteolytic and lipolytic enzyme producers.
Utilisation of Exhausted Coffee Husk as Low-Cost Bio-Sorbent for Adsorption of Pb2+
Authors:   Department of Agricultural and Biosystem Engineering, Faculty of Agricultural Technology, Andalas University, Padang, West Sumatera, Indonesia, Rusnam Rusnam , Puari Aninda Tifani ,   Department of Agricultural and Biosystem Engineering, Faculty of Agricultural Technology, Andalas University, Padang, West Sumatera, Indonesia, Yanti Nika Rahma ,   Department of Agricultural and Biosystem Engineering, Faculty of Agricultural Technology, Andalas University, Padang, West Sumatera, Indonesia, Efrizal Efrizal ,   Department of Biology, Faculty of Mathematics and Natural Science, Andalas University, Padang, West Sumatera, Indonesia
Published: October 2022

This study utilised a bio-sorbent from exhausted coffee husk (ECHBS) for the removal of ion Pb2+ from an aqueous solution. Four different activation methods were conducted by chemical activation with KOH, H3PO4, ZnCl2, and without chemical activation. In addition, the influence of process parameters such as heating temperature, heating time and heating gradient were investigated. Based on the experimental results, ECHBS without chemical activation (biochar) had the highest Pb2+ ion removal efficiency. The results showed that the heating temperature of 500°C, the heating time of 60 min and the heating rate of 15°C/min were optimum for preparation of the biochar. Under the optimum conditions, the removal efficiency and adsorption capacity reached 99% and 3.3 mg/g, respectively. The experimental data indicated that the adsorption isotherms are well fitted with the Langmuir Equilibrium isotherm model. Furthermore, the adsorption of the biochar follows the pseudo-second-order model. The result obtained from the present study confirmed that exhausted coffee husk is a suitable low-cost bio-sorbent for removing ion Pb2+.
Physicochemical Properties of Honey from Contract Beekeepers, Street Vendors and Branded Honey in Sabah, Malaysia
Authors:   Faculty of Sustainable Agriculture, Universiti Malaysia Sabah, Locked Bag No.3, P.O. Box No. 3, 90509 Sandakan, Sabah, Malaysia, Lim Robin A H , Lum Mok Sam ,   Faculty of Sustainable Agriculture, Universiti Malaysia Sabah, Locked Bag No.3, P.O. Box No. 3, 90509 Sandakan, Sabah, Malaysia, Gobilik Januarius ,   Faculty of Sustainable Agriculture, Universiti Malaysia Sabah, Locked Bag No.3, P.O. Box No. 3, 90509 Sandakan, Sabah, Malaysia, Ador Kimberly ,   Faculty of Sustainable Agriculture, Universiti Malaysia Sabah, Locked Bag No.3, P.O. Box No. 3, 90509 Sandakan, Sabah, Malaysia, Lee Jamilah Nyuk Choon ,   Koperasi Pembangunan Desa, Wisma Pertanian Sabah, Jalan Tasik, Luyang, 88999, Kota Kinabalu, Sabah, Malaysia, Majampan Jonal ,   Koperasi Pembangunan Desa, Wisma Pertanian Sabah, Jalan Tasik, Luyang, 88999, Kota Kinabalu, Sabah, Malaysia, Benedick Suzan ,   Faculty of Sustainable Agriculture, Universiti Malaysia Sabah, Locked Bag No.3, P.O. Box No. 3, 90509 Sandakan, Sabah, Malaysia
Published: October 2022

The chemical properties of honey depend on the source of collection to packaging, but little is known about honey in Sabah. The aim of this study was to distinguish between the physicochemical properties and mineral content of 76 honey samples from local sources and supermarkets in Sabah, which were from contract beekeepers, unknown sources and branded honey. Raw honey was collected from contract beekeepers, while honey from unknown source was obtained from street vendors and wet markets, while branded honey was purchased from local supermarkets. The chemical parameters of the honey were assessed using established methods, while the mineral content of the honey was determined using inductively coupled plasma optical emission spectroscopy (ICP-OES). Significant differences were found in several parameters measured in honey from different sources, with principal component analysis (PCA) showing clear separation between the measured parameters, yielding five factors that accounted for up to 72.25% of the total explained variance. Honey from contract beekeepers showed significant differences and higher mineral content (Ca, Cu, Fe, K, Mg, Na and Zn) compared to honey from unknown source and branded honey. Potassium was the most important element in the study with an average of 2.65 g/kg and 629.4 mg/kg for sources from contract beekeepers and branded honey, respectively. The honey from the contract beekeepers was of better quality due to its high mineral content. The results suggest that honey from contract beekeepers could be a good choice when it comes to high mineral content.
Diversity and Abundance of Soil Collembola during GM Rice Overexpressing Cry1B-Cry1Aa Cultivations at Four Confined Field Trials in West Java
Authors:   Research Centre for Biology-Indonesian Institute of Sciences, Jl. Raya Bogor Km 46, Cibinong, Kabupaten Bogor 16911, Indonesia, Suhardjono Yayuk Rahayuningsih , Estiati Amy ,   Research Centre for Genetic Engineering, National Research and Innovation Agency (BRIN), Jl. Raya Bogor Km 46, Cibinong, Kabupaten Bogor 16911, Indonesia, Rahmawati Syamsidah ,   Research Centre for Genetic Engineering, National Research and Innovation Agency (BRIN), Jl. Raya Bogor Km 46, Cibinong, Kabupaten Bogor 16911, Indonesia, Nugroho Satya ,   Research Centre for Genetic Engineering, National Research and Innovation Agency (BRIN), Jl. Raya Bogor Km 46, Cibinong, Kabupaten Bogor 16911, Indonesia
Published: October 2022

Collembola (springtails) is an important soil biology indicator to monitor toxicity or ecological disturbances in the ecosystem. The impact of Bacillus thuringiensis (Bt) rice cv Rojolele events expressing Cry1B-Cry1Aa driven by the maize ubiquitin promoter resistant to yellow rice stem borer (YSB, Scirpophaga incertulas Walker) on non-target Collembola community was assessed. The experiment was performed at four locations under confined field trials according to the Indonesia’s environmental safety regulation on genetically engineered crops. Six transgenic rice events were tested with non-transgenic Rojolele and the moderately resistant IR42 rice varieties as controls. The experimental design was randomised block design with three replicates. Collembola were collected from the bunds between plots using pitfall and Berlese funnel traps at seedling, vegetative and generative stages, as well as at harvesting time. The results showed that Collembola abundance and diversity were significantly affected by both experimental sites and observation times. However, no significant differences in Collembola diversity and abundance between Bt rice and non-Bt controls were observed. Thus, we can conclude that the cultivation of the Bt rice cv Rojolele events expressing Cry1B-Cry1Aa protein fusion do not adversely affect biodiversity and abundance of Collembola at the four confined rice fields.
The Survival Rate from Splitting Clutch Design Method for Green Turtle’s Relocated Nest in Penang Island, Malaysia
Authors:   School of Biological Sciences, Universiti Sains Malaysia, 11800 USM Pulau Pinang, Malaysia, Mohd Salleh Sarahaizad , Mohd Sah Shahrul Anuar ,   School of Biological Sciences, Universiti Sains Malaysia, 11800 USM Pulau Pinang, Malaysia, Chowdhury Ahmed Jalal Khan ,   Faculty of Agriculture, Universiti Islam Sultan Sharif Ali, Simpang 347 Jalan Pasar Gadong, BE1310 Brunei Darussalam
Published: October 2022

Ten nests were collected from Kerachut and Teluk Kampi, Penang Island between 2 August 2009 and 9 December 2009, and each one nest was split into three small clutch sizes for incubation at three nesting depths (45 cm, 55 cm and 65 cm), with a total of 30 modified nests for this experiment. Three important objectives were formulated; to observe on the survival hatchings among the three nesting depths, to study on the effects of sand temperature on incubation period among the three nesting depths, and to investigate the influence of sand temperature on hatchling’s morphology. Main result shows that the mean survival of the hatchlings was 25.40% at 45 cm nesting depth, followed by mean 17.60% at 55 cm nesting depth, and lastly, the mean was 21.50% at 65 cm nesting depth. Overall, there are 56.63% survival hatchlings, 10.97% dead hatchlings and 32.40% unhatched eggs were produced. The incubation period was also found to be significantly correlated with sand temperature, p > 0.001, and nesting depth, p < 0.001. The hatchling’s length and weight varies is sizes across the nesting depths, p < 0.001. However, the small difference in hatchling sizes per nesting depths are not strong enough to prove the significant correlation with sand temperature, p > 0.05. This article provides a basic knowledge from the splitting clutch design method. A sum of 50%–60% survivals hatchlings produced were incubating under small range of clutch sizes, 29 to 49 eggs. This article provides basic result on the survival hatchlings, eggs survivorship, incubation period, temperature, hatchling’s morphology and discussion on implication of this method on conservation in Malaysia.
Development of technological solutions for creating nutritional support for the body
Authors: Simakova I. V. , Strizhevskaya V. N. , Nosacheva N. P. , Bolotova N. V. , Larina M. V. , Romanova O. V.
Published: October 2022

Priority directions in developing biomedicine and nutrition are aimed at improving nutrition through the creation of combined food products with the optimal content of essential substances. Foods with a high concentration of nutrients and low moisture content should act as nutritional support in preventive medicine. In the process of research, technological solutions have been developed that preserve the native potential of vegetables and fruits, providing the maximum concentration of substances to create nutritional support for the human body in various conditions. The safety of food components labile in the technological process (chlorophyll, quercetin flavonol and the total amount of phenolic compounds) has been studied on the example of vegetable biscuits (in the initial raw material composition and in the finished product). The studies have been carried out by reverse-phase high-performance liquid chromatography on a Dionex Ultimate 3000 chromatograph (Thermo Scientific, USA). The selected dehydration method meets the requirements for the preservation of biologically active substances and allows one to control the rate of dehydration, minimize the loss of active components and ensure the invariance of the native properties of the raw material (preservation of the structure of the cell membrane inherent in the organoleptic characteristics of the raw material), structural and mechanical characteristics of the product acceptable to the consumer.
Assessment and fishery of shellfish stocks in the Barents and White Seas in 2000-2020
Authors: Bakanev S. V. , Matyshkin V. B. , Sennikov A. M. , Stesko A. V.
Published: October 2022

Hydrobionts have a high nutritional value and are the most important component of the food supply for the population of Russia. In the course of the study, the characteristics of the stocks and fisheries of the king crab, opilio snow crab, northern shrimp, Icelandic scallop, sea green urchin and other commercial invertebrates in 2000-2020 are presented. The raw material base of the fishery of the king crab and snow crab is used in full; the indices of their commercial biomass are 215 and 430 thousand tons, respectively; development of TAC - more than 90 %. While maintaining the current management strategy, their commercial stocks will be at a stable level or increase. The commercial stock of the northern shrimp in the Barents Sea and adjacent waters is in a satisfactory condition (at the end of 2020 it was estimated at 2.2 million tons); the distribution density of shrimp in the Russian EEZ has halved. The resource base of the Icelandic scallop fishery in the Barents Sea is not exploited due to the depressive state of the stock: the median of commercial biomass is at the level of 200 thousand tons, which is below the boundary biomass target (224 thousand tons). The growth in the catch of the sea urchin is due to the increased interest of fishers in this object. The annual catch of the sea urchin does not exceed 10 % of the recommended one, fishing efforts are unevenly distributed over different parts of the Murman coast. Cucumaria, mussel, trumpeter, shrimp bear cub, clema, euphausiids are caught in small quantities and remain in the category of underutilized fishery objects.
Bank size and capital: A trade-off between risk-taking incentives and diversification
Authors: Alzoubi Marwan , Alkhatib Alaa , Abdalmajeed Alsmadi Ayman , Kasasbeh Hamad
Published: October 2022

This paper analyzes the importance of size and capital for risk-taking incentives of Jordanian banks using panel data of 13 commercial banks for the period 2007–2017. The results reveal that size and capital add to stability, consistent with the economies of scale and scope hypothesis. In developing countries, banks are more conservative and less involved in market-based activities; however, they are interconnected just as in developed countries. The results of the first model and second model reveal that as size increases by 1 percent, risk decreases by 0.11 percent and 0.03 percent, respectively, implying that too-big-to-fail is not present and that moral hazard is not a serious issue. In both models, large size is driven by diversification not by risk-taking incentives. In terms of capital, the results of the first model and second model reveal that as capital increases by 1 percent, risk decreases by 0.48 and 0.12 percent, respectively. The fact that Jordanian banks are overcapitalized indicates that the central bank regulation is not binding. Banks increase their capital adequacy ratios to reduce risk. It is clear that there is economic benefit from increased size. However, the failures of large banks are systemic due to their interconnectedness. Therefore, regulators need to pay special attention to them in accordance with Basel III Accord.
Practical aspects of the use of erythropoiesis-stimulating agent in patients with hematological malignancy
Authors: Semochkin S. V.
Published: October 2022

Anemia is one of the most common symptoms of hematological malignancy and, on the other hand, a common complication of myelosuppressive anticancer therapy. Iron, vitamin B12, folate, biological analogs of human erythropoietin (EPO), and new targeted drugs (lenalidomide, luspatercept, roxadustat, etc.) are used in clinical practice to correct anemic syndrome in cancer patients. All these activators of erythropoiesis are combined into a single group called erythropoiesis-stimulating agents (ESAs). Issues of physiological regulation of erythropoiesis, historical information on the creation of recombinant human erythropoietin (rh-EPO), structural and biological characteristics of this group of drugs are covered in this literature review. In accordance with ESMO guidelines (2018), rh-EPO is indicated for patients receiving myelosuppressive chemotherapy with symptomatic anemia with Hb < 100 g/L and asymptomatic anemia with Hb < 80 g/L. ESAs are not used in patients not receiving chemotherapy, similarly to ASCO/ASH (2019) guidelines. Iron replacement therapy in patients receiving rh-EPO should be used regardless of whether there is an initial iron deficiency or not, since its functional deficiency occurs during treatment. The low-risk MDS is exception, where rh-EPO may be the mainstay of therapy. Low-risk MDS patients with endogenous EPO levels < 500 mIU/mL and a low transfusion load of less than 2 RBCs per month are optimal candidates for rh-EPO therapy. The article is illustrated by clinical observation of a patient with R-IPSS intermediate-risk MDS treated with epoetin alfa. The problems of prevention of thromboembolic complications associated with the use of ESA are also discussed.
PHDA na infância: experiências e perspetivas dos pais acerca da medicação dos filhos
Authors: Monteiro Ana Luísa , Martins Paula Cristina
Published: October 2022

Ao longo das últimas décadas verificou-se um aumento da prevalência do diagnóstico da Perturbação de Hiperatividade e Défice de Atenção, assim como da terapêutica concomitante com psicoestimulantes. A investigação neste domínio reporta à existência de crianças que recebem tratamento farmacológico para esta perturbação sem preencher os respetivos critérios de diagnóstico, o que remete para uma possível medicalização dos comportamentos considerados socialmente desviantes. Neste estudo pretendeu-se conhecer a perspetiva dos pais sobre os problemas das crianças e explorar o seu papel na sinalização e procura de tratamento. Particular ênfase foi dada às suas perspetivas acerca dos efeitos da medicação, eficácia e impacto a longo prazo. Com este objetivo foram entrevistados 25 pais cujos filhos tinham diagnóstico de Perturbação de Hiperatividade e Défice de Atenção e que estavam a ser medicados para este efeito. Os participantes foram selecionados mediante o método de amostragem não probabilístico de conveniência e snowball. A maioria dos participantes identificou um conjunto de problemas cognitivos, comportamentais e emocionais nas crianças. Os resultados enfatizam o papel da comunidade escolar na sinalização dos problemas e mostram que a pressão exercida por outros, a preocupação com o aproveitamento escolar e a falta de controlo sob os comportamentos das crianças são os principais fatores que motivam a consulta médica. Quanto à intervenção, verificou-se uma priorização do tratamento farmacológico por parte dos profissionais de saúde sobre outras modalidades terapêuticas e uma perspetiva positiva dos pais acerca da eficácia da medicação, independentemente dos efeitos secundários que esta produz.
How is computational thinking assessed in European K-12 education? A systematic review
Authors: Babazadeh Masiar , Negrini Lucio
Published: October 2022

Computational thinking (CT) is seen as a key competence of the 21st century and different countries have started to integrate it into their compulsory school curricula. However, there exist only few indications on how to assess CT in compulsory school. This review analyses which tools are used to assess CT in European schools and which dimensions of CT are assessed. We analysed 26 studies carried out between 2016 and 2020 in K-12 in Europe. The results indicate that 18 different tools have been used which can be categorized in 5 groups: questionnaires, tests/tasks, observations, interviews and analysis of products. We derived more than 50 dimensions of CT that are assessed with the tools we analysed, the vast majority of those resulting to be closer to programming skills rather than CT per se. Based on these results it seems that a common operational definition of CT, a competence model that indicates which competences students should reach at which age, and a reliable tool that allows to assess the different facets of CT are currently missing.
Summer Programming Camps – Exploring Project-Based Informal CS Education in a Rural Community
Authors: De Lira Carla , Wong Rachel , Oje Olufunso , Nketah Gabriel , Adesope Olusola , Ghods Alireza
Published: October 2022

This paper makes several considerations for organizing short project-based programming camps to support programming knowledge and motivation. The paper addresses how current research has not explored how summer programming camps helped students not only increase interest to pursue computing career, but also increase their programming knowledge. Informal CS education through summer programming camps provides K-12 students the opportunity to learn how to code through fun and interactive activities outside of their typical classroom experiences. For rural communities with limited computing education resources, summer programming camps may be one of few opportunities to learn about computing. A one-week easy-to-implement programming camp curriculum may help students not only have fun with code but also learn fundamental programming and computational thinking skills through game development. Our annual week-long programming camp at a rural community utilized a project-based learning approach through game development in Python. Findings showed that students were able to achieve basic abstraction and algorithmic thinking but not code analysis and debugging skills. On their motivation to pursue computing careers, results did not show any difference before and after the camp due to their prior existing interest in attending the camp.
Computer Science Teacher Capacity: The Need for Expanded Understanding
Authors: Amiel David , Blitz Cynthia
Published: October 2022

With the increasing need for the incorporation of computer science (CS) concepts into elementary and secondary education, it is imperative that the teaching workforce is adequately prepared to ensure that instruction in CS is robust, relevant, and aligned with appropriate learning standards, where appropriate. This paper shares results from a recent survey administered to current computer science educators across the K-12 space in the state of New Jersey. Using these results and recent literature, the research distills actionable, assessed needs to guide the provision of professional learning to ensure that educators have the necessary tools and knowledge to ensure robust and equitable implementation of computer science education. Results point towards a need to expand the present understanding of computer science by effectively differentiating CS from technology-based instruction and addressing an overrepresentation of analytical content domains, reaffirm a commitment to equity by acknowledging the persistent gaps in participation of marginalized student groups, and critically examining when and where the use of technology is necessary for delivering CS instruction.
Mengembangkan dan Mempertahankan Bisnis UMKM Di Tengah Wabah Korona Dengan Memanfaatkan Bisnis Digital
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sekar Putri Alifia , Hijriansyah Daffa ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sonofal Darell ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Nathanae Edward ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Gratiana Hironima ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Tejakusuma Kevin ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Nurhayati Nurhayati ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

the student Study Service activity held in Pajambon Village, Kuningan City aims to help Mrs. Eha outside the home including buying and selling activities in the market. After identifying the problem, several weaknesses and strengths of Mrs. Eha were found both internally and externally. So the solution the group took was to create brand logos for Mrs. Eha's product, business cards, brochures, Instagram, and Facebook accounts, also e-commerce accounts at Shopee. The results obtained consumers start ordering through social media after Mrs. Eha put the brand logo on the product along with the business cards and brochures that are equipped with contact info of Mrs. Eha, increasing social media followers due to promotional activities that show increased brand awareness and effectiveness of social media as a promotional tool, Mrs. Eha products have been sold out of Pajambon through Shopee and Instagram. With the help and guidance of the group, Ms. Eha can continue her business during a pandemic by utilizing online business through social media and e-commerce as digital business
PEMBERDAYAAN USAHA KUE KERING DAN DAMPAK PEMBAHARUAN ASPEK PEMASARAN, OPERASIONAL, SUMBER DAYA MANUSIA DAN FINANSIAL
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sului Daniel , Soemarto Erric ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Alvin Nathaniel ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Arina Safiya Nada ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Lai Stephanie ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Anggriawan Riyan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Dengan satu bulan pengamatan lapangan langsung, kelompok di sini untuk melaporkan semua kemajuan, karakteristik, dan kecenderungan untuk usaha kecil dan menengah di sana. kelompok telah menyadari bahwa melakukan usaha kecil menengah di Gadog sangat berbeda di kota-kota besar dimana beberapa perbedaan berupa UKM di Gadog masih memegang nilai kebersamaan keluarga dimana setiap anggota keluarga memiliki bagian mereka sendiri dalam melakukan bisnis. Selain itu, dilihat dari bisnis yang kelompok amati, teknologi juga telah mengambil bagian dalam pertumbuhan bisnis di mana biasanya yang menjalankan media sosial atau pasar online adalah putra atau putri mereka yang lebih paham teknologi. Artikel ini bertujuan untuk meningkatkan usaha kue kering “Senada Cookies” dari segi aspek pemasaran, Operasional, Sumber daya manusia, dan finansial. Metode yang digunakan adalah diversifikasi produk, Peningkatan Efisiensi Proses Produksi, Pencatatan Keuangan yang Komprehensif, Pemberian Modal dan Pendampingan Usaha, dan Revitalisasi merek dan pembaharuan marketing. Untuk merealisasikan objektif ini, maka kelompok sudah melakukan beberapa penyelesaian yaitu Mempercepat pembuatan selai nastar, Pencarian supplier tetap untuk bahan baku, Pemasaran Melalui Media Sosial, Pembaruan Harga Penjualan Pokok, Pembaruan Label Kemasan Produk, dan pengembangan produk baru
PERAN TEORI BUSINESS PROCESS IMPROVEMENT “DMAIC” TERHADAP PERKEMBANGAN USAHA BUMDES
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Linartha Aaron , Nadya Dheani ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Vito Fransisco ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Lie Jason ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Milenis Nadya ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sinaga Viona ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Noviyanti Anastasia ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Badan Usaha Milik Desa (BUMDes) memiliki peran sebagai mitra kami dalam pelaksanaan program Community Development 2020. BUMDes memiliki peran sebagai lembaga desa yang berfungsi menciptakan kesejahteraan warga dengan memanfaatkan aset dan potensi desa dan dipersenjatai modal penyertaan dari desa. Setelah masa periode live in yang berlangsung hingga akhir februari, terjadi wabah Covid-19 yang mempengaruhi seluruh unit usaha BUMDes. Saat ini BUMDes sedang melakukan restorasi bisnis seiring dengan aturan pemerintah dengan pemberlakuan Pembatasan Sosial Berskala Besar Transisi menuju kehidupan normal baru. Salah satu upaya restorasi tersebut dengan cara menggunakan teori Perbaikan proses bisnis yaitu DMAIC terhadap perkembangan usaha BUMDes. Penggunaan alat bantu ini yaitu dengan cara menganalisa akar dari suatu permasalahan dan berdasar pada hal tersebut masalah tersebut dapat ditemukan solusinya agar menjadi aspek pengembangan. Dari hasil analisa yang kami lakukan, kami menemukan beberapa akar permasalahan perlu diselesaikan oleh mitra kami. Selain itu, kami juga mengolah beberapa rekomendasi sebagai solusi yang dapat memperbaiki kinerja dari BUMDes Karya Mandiri dalam waktu dekat
ANALISIS FAKTOR DAN PENERAPAN METODE PERKEMBANGAN USAHA MIKRO KECIL MENENGAH: USAHA CAMILAN OLAHAN JAMUR
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Putra Alexander Carferix , Kovaldo Calvin ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Hendrata Giovanni Putri ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Wijaya Helen Adriana ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Aurelia Jennifer Jennifer ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Yovian Vincent ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Subagyo Evan Evander ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan salah satu komponen yang penting dalam perekonomian Indonesia karena dapat memperkuat ekonomi dan memiliki kemampuan untuk menyerap tenaga kerja. Oleh karena itu, sangatlah penting untuk mengaplikasikan strategi pembangunan usaha yang optimal untuk mendukung perkembangan UMKM. Tujuan dari penulisan artikel adalah untuk mengenal pentingnya perkembangan usaha UMKM sebagai kontribusi pada perekonomian nasional dan faktor-faktor yang dapat mempengaruhi pemberdayaan pengusaha UMKM. Artikel ini ditujukan untuk menganalisa strategi pengembangan UMKM, khususnya di Kabupaten Cianjur. Terdapat upaya untuk mengembangkan usaha Ngejamoer yang mencakup process analisis faktor internal, faktor eksternal dan evaluasi kinerja pengusaha dalam perkembangan UMKM, dalam meningkatkan potensi mitra dengan melakukan inovasi dalam proses produksi, meningkatkan tingkat efisiensi operasional, pengaturan finansial usaha dan memperluas jaringan pemasaran. Kendala utama yang dihadapi pengusaha UMKM merupakan kemampuan manajerial, permasalahan modal, keterampilan operasional, kendala pemasaran, membangun brand awareness dan kurang mengimplementasikan strategi untuk mempertahankan pasar yang telah ada. Setelah perbaikan dalam segi operasional, branding, pemasaran, perluasan channel distribusi dan pengelolaan keuangan, terdapat pengaruh positif pada usaha Ngejamoer. Dampak positif yang dialami merupakan perbaikan proses internal usaha dalam aspek produksi dan keuangan, peningkatan brand awareness dan terdapat peningkatan peningkatan pada penjualan.
Hubungan Teknologi, Manfaat Strategis, dan Nilai dalam Konteks Berbasis Perspektif Ekosistem Layanan: Peran Kepribadian sebagai Variabel Moderator
Authors:   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Ginting Alvina A. G. , Lioe Sabrina ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Ibnu W. Alexander Joseph ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Widjaja Suherman ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta
Published: October 2022

Penelitian ini bertujuan untuk menguji pengaruh teknologi terhadap manfaat strategis dan nilai dalam konteks, serta pengaruh manfaat strategis terhadap nilai dalam konteks. Selain itu, studi ini juga ingin menguji pengaruh moderasi dari teknologi terhadap hubungan antara manfaat strategis dan nilai dalam konteks. Selanjutnya, studi ini bermaksud menguji pengaruh moderasi dari kepribadian terhadap hubungan antara teknologi dan nilai dalam konteks. Kelima sifat kepribadian tersebut mencakup agreeableness, conscientiousness, extraversion, emotional stablity, dan openness to experience. Pengumpulan data primer dilakukan dengan menggunakan kuesioner secara daring. Seluruh indikator diukur menggunakan skala Likert tujuh poin. Kami berhasil mengumpulkan sampel sebanyak 302 menggunakan metode non-probability sampling. Responden adalah konsumen yang pernah menggunakan sepatu Adidas dengan teknologi Boost. Selanjutnya, lima hipotesis utama diuji menggunakan regresi linear sedehana dan berganda. Hasil studi ini menunjukkan bahwa teknologi terbukti mempengaruhi manfaat strategis dan nilai dalam konteks. Demikian pula, manfaat strategis terbukti mempengaruhi nilai dalam konteks. Terkait efek moderasi, teknologi terbukti secara signifikan mempengaruhi hubungan antara manfaat strategis dan nilai dalam konteks. Namun, kepribadian tidak terbukti mempengaruhi hubungan antara teknologi dan nilai dalam konteks. Meskipun demikian, hasil analisis lebih lanjut memperlihatkan bahwa kepribadian extraversion terbukti memiliki pengaruh signifikan terhadap hubungan antara teknologi dan nilai dalam konteks, sedangkan keempat sifat kepribadian lain tidak terbukti signifikan. Ada sejumlah kebaruan (novelty) dari riset ini, yaitu: (i) merancang instrumen penelitian baru; (ii) merancang model penelitian baru; (iii) menganalisis konstruk (variabel) baru, seperti teknologi, manfaat strategis, dan nilai dalam konteks; (iv) menganalisis dari perspektif baru, yakni LDL atau ekosistem layanan; dan (v) menganalisis dalam konteks baru dan spesifik, yakni teknologi Boost Adidas. Kontribusi terpenting penelitian ini adalah berhasil membuktikan secara empiris perspektif LDL, yang semakin memperkuat eksistensi perspektif baru ini dalam ilmu pemasaran modern.
Hubungan Personalisasi Iklan, Keterlibatan Konsumen, dan Manfaat Strategis Terhadap Nilai dalam Konteks: Studi Empiris dari Perspektif Ekosistem Layanan
Authors: Subagio Grace Ilona , Jawhar Richarta , Ibnu Wibowo Alexander Joseph
Published: October 2022

Dewasa ini personalisasi iklan di media sosial, seperti Instagram, telah banyak diterapkan oleh para pelaku bisnis atau pemasaran. Penelitian ini bertujuan untuk menguji hubungan di antara tiga variabel, yaitu personalisasi iklan, keterlibatan konsumen, manfaat strategis, terhadap nilai dalam konteks. Secara spesifik, peneliti ingin menguji: (i) hubungan personalisasi iklan terhadap nilai dalam konteks; (ii) hubungan keterlibatan konsumen terhadap nilai dalam konteks; (iii) hubungan manfaat strategis terhadap nilai dalam konteks. Permasalahan akan dibahas berbasis pada perspektif ekosistem layanan atau logika dominan layanan (LDL). Pengumpulan data primer dilakukan dengan menggunakan kuesioner terstruktur. Seluruh indikator setiap konstruk diukur menggunakan skala Likert tujuh poin. Peneliti berhasil mengumpulkan sampel sebanyak 300 menggunakan metode convenience sampling. Responden adalah generasi millennials yang berdomisi di Jakarta dan Tangerang Selatan, Indonesia. Selanjutnya, tiga hipotesis diuji menggunakan teknik analisis regresi linear. Hasil studi ini memperlihatkan bahwa manfaat strategis dan keterlibatan konsumen terbukti secara signifikan mempengaruhi nilai dalam konteks konsumen. Namun demikian, studi ini tidak menemukan bukti pengaruh personalisasi iklan terhadap nilai dalam konteks. Ada sejumlah kebaruan (novelty) dari penelitian ini, yaitu: (i) merancang instrumen penelitian baru; (ii) menganalisis variabel baru, seperti manfaat strategis dan nilai dalam konteks; (iii) menganalisis dari perspektif ekosistem layanan atau LDL; dan (iv) menganalisis dalam konteks baru dan spesifik yakni personalisasi iklan di media sosial Instagram.
Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas: Kasus Teater Katak
Authors:   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Pranajaya Daniel , Gratia Josephine ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Soehadi Agus W. ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Amelia Novi ,   Program Studi Branding, Universitas Prasetiya Mulya, Jakarta
Published: October 2022

Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater yang berhasil mendapat sorotan publik dan membangun jaringan yang luas, kami dapati bahwa ada peluang untuk mengembalikan dunia perteateran di Indonesia ke masa jayanya, sebagaimana pada tahun 1960 maupun 1970. Melalui berbagai usahanya untuk memperluas pasar penikmat teater di Indonesia, guna memungkinkan para pecinta aliran seni tersebut dapat hidup hanya dengan berteater, ia mendapati bahwa sesama performing art enthusiast, mampu bertahan jika antar komunitas menopang satu sama lain. Pernyataan ini kemudian kami uji dengan model jurnal dengan judul Pengaruh Wadah Berbagi Pengetahuan Terhadap Komitmen dari Komunitas Merek, yang menjadi acuan penulisan laporan ini. Riset yang membahas tentang ruang-ruang yang dapat mempengaruhi komitmen komunitas merek ini menilik kasus dengan teori ruang berbagi pengetahuan, komitmen, serta act of loyalty dan menerapkan riset kuantitatif berupa non probability purposive sampling terhadap komunitas Teater Katak sebanyak 155 responden yang diolah menggunakan Structural Equation Model dengan tool AMO8 16. Hasil riset membuktikan bahwa sesuai dengan penelitian Sumarlin (2013), bahwa platform berbagi pengetahuan memiliki hubungan positif dengan komitmen komunitas, pula terhadap indikasi tindak loyalitas. Riset ini membuktikan kalau hal tersebut tak hanya terhadi pada komunitas merek namun juga komunitas seni. Platform berbagi pengetahuan berpengaruh terhadap komitmen komunitas yang selanjutnya berdampak terhadap intensi pembelian, penyebaran WOM positif, serta keluhan konstruktif yang merupakan indikasi loyalitas.
Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik
Authors:   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Kalifa Alma Maria , Wahyudi Antonia Miranda ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Istijanto Istijanto ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Amelia Novi ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339
Published: October 2022

Seiring terbukanya akses informasi mengenai pencemaran lingkungan, membuat konsumen mulai menyadari bahwa aktivitas konsumsi berkontribusi besar dalam berbagai masalah lingkungan. Hal ini memunculkan tren Green Consumerism dimana konsumen mengubah kegiatan konsumsi mereka menjadi lebih ramah lingkungan. Gerakan ini pun mendorong perusahaan untuk menyesuaikan dengan konsumen melalui strategi green marketing yang menghasilkan produk/jasa yang disebut sebagai green product. Salah satu jenis green product yang semakin berkembang adalah produk perawatan tubuh organik. Penelitian ini akan membahas mengenai consumer purchase behavior produk perawatan tubuh organik berdasarkan Theory of Planned Behavior (Ajzen, 1985) di Indonesia, khususnya daerah Jabodetabek. Secara rinci, penelitian ini mengidentifikasi: 1) pengaruh nilai konsumen (kesadaran akan kesehatan, kesadaran akan lingkungan, kesadaran akan penampilan dan nilai emosional) terhadap sikap dalam pembelian produk perawatan tubuh organik, 2) pengaruh sikap, kendali perilaku yang dirasakan, norma subjektif dan pengalaman masa lalu terhadap niat pembelian pada produk perawatan tubuh organik. Pengumpulan data dilakukan dengan teknik survei kuesioner online menggunakan teknik non-probability sampling jenis judgemental sampling. Analisis data dilakukan dengan pendekatan analisis Structural Equation Modelling (SEM). Penelitian ini mengumpulkan 250 responden yang pernah menggunakan produk perawatan tubuh organik. Aplikasi SPSS 25 digunakan untuk mengolah data untuk exploratory factor analysis dan AMOS 24 untuk confirmatory factor analysis. Hasil mengungkapkan kesadaran akan kesehatan dan nilai emosional memengaruhi secara positif sikap dalam pembelian produk perawatan tubuh organik. Penelitian ini menemukan bahwa sikap, norma subjektif, dan kendali perilaku yang dirasakan memengaruhi secara positif niat pembelian pada produk perawatan tubuh organik.
The impact of Quick Service Restaurant Brand Extension Evaluations on Purchase Intention and eWOM
Authors:   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339, Hartono Desmond Edbert , Kyrieko Michael ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339, Rahman Fathony ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339, Yudianto Bernardinus ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339
Published: October 2022

Brand extension has been popularly used in the marketing field. It is because, when a firm extends their brand, they have a purpose to introduce their new brand/product without any challenge by connecting with the parent brand. Thus, between the parent brand and extension brand are not apart from association and similarity. Brand image has a part in the ability of consumers to make association to the parent brand and its extension. So, brand image and extension similarity is considered to be important when evaluating brand extension. Brand extension evaluation also will affect consumers’ purchase intention. In this study, the effect of eWOM through social media was also tested to the brand extension evaluation. In this research we use Starbucks and Starbucks Reserve as an object of the study with a within subject experiment. The first study was done using 2x2 (Brand image fit: Utilitarian/Symbolic, Brand extension similarity: High Similarity/Low Similarity), tested the effect of purchase intention and the second study was 2x2 (Brand image fit: Utilitarian/Symbolic, Brand extension similarity: High Similarity/Low Similarity) to measure the effect of eWOM. The findings in the first study shows the positive effect of purchase intention on extension similarity. If brand extension similarity and brand image are combined there will be interaction. The second study only shows the main effect, both on image and similarity. In the second study there is no interaction.