VENDING IN THE CONVENTION OF THE COVID-19 PANDEMIC: FOREIGN AND DOMESTIC EXPERIENCE
Authors: Yu. Biliavska , N. Mykytenko 
Published: December 2020

The article is devoted to the essence and specifics of such a modern form of trade organization as vending. It has been proven that in the conditions of the COVID-19 pandemic, trade through vending machines acquires special importance as a safe contactless technology of public service. Today, in a pandemic and rapid changes in retail, category and product management is more important than ever. There are significant changes in the activities of trade enterprises due to the fact that the way of thinking of consumers has become different. In response to these unprecedented shifts in consumer demand, retailers need to prioritize effective adaptation to changes in their product range and store space planning. The world experience of vending machines application is researched and the assortment of vending pro-ducts in the world is reviewed. The tendencies of development of vending business in the context of volume and structure of the domestic market are estimated, and also locations of vending machines and regional distribution of vending business in Ukraine are investigated. The analysis of advantages and limitations of domestic vending business under modern conditions is carried out. Prospects for further development of vending in Ukraine in the conditions of the COVID-19 pandemic are also outlined. These types of changes are best done with vending. Management of product categories in vending machines should play a critical role, as responding to changes in consumer demand is a key element of business efficiency. Recently, we have seen large fluctuations in consumer demand, as basic goods, immune boosters, hygiene, anti-virus and safety products are given priority, while luxury goods are relegated to the background. The different types of vending machines can be categorized into product-oriented and serviceoriented machines. Product-oriented vending machines offer both cold and hot food as well as nonfood items. Vending has become a kind of communication language of the new generation between producers and retailers in the field of consumer goods, which allows to meet the needs of consumers in the most efficient way.Keywords: vending, vending machines, vending market, vending operators, contactless technologies, pandemic, COVID-19. У статті визначено сутність та специфіка такої сучасної форми організації торгівлі, як вендинг. Доведено, що за умов пандемії COVID-19 торгівля через торговельні автомати набуває особливої важливості як безпечна безконтактна технологія обслуговування населення. Досліджено світовий досвід застосування вендингових автоматів та зроблено огляд асортименту вендингової продукції в світі. Оцінено тенденції розвитку вендингового бізнесу в розрізі обсягу та структури вітчизняного ринку, а також досліджено місця розташування торгових автоматів та регіональний розподіл вендингового бізнесу в Україні. Проведено аналіз переваг та обмежень вітчизняного вендингового бізнесу за сучасних умов. Також окреслено перспективи подальшого розвитку вендингу в Україні за умов пандемії COVID-19.Ключові cлова: вендинг, торговельні автомати, вендинговий ринок, вендинг-оператори, безконтактні технології, пандемія, COVID-19.