bluuebunny/crossref_metadata_2025 huggingface dataset:
Incentives for the Transformation of Innovative Development in Conditions of Limited Activity
Authors:   Simon Kuznets Kharkiv National University of Economics, Vnukova Nataliya M. , Hryhorian Oleksandra O. ,   Simon Kuznets Kharkiv National University of Economics
Published: January 2024

The search for incentives for the transformation of innovative development in the context of limited activity is an urgent issue in the conditions of martial law and post-war recovery. Through the government support, grants, tax incentives, and the formation of innovation funds, the State takes an active part in the process of transformation of the economy. Innovation is seen as a direct indicator of the impact on the profitability of an enterprise. Foreign markets remain a priority in export-import activities, especially in the context of a limited activity of the latter. Achieving the indicators of profitability and competitiveness affects the state of export-import activities. The aim of the article is to present the theoretical principles and provide practical recommendations for finding incentives for the transformation of innovative development in conditions of limited activity – taking into account the experience of the EU, research of scholars, legislative norms in the field of economics; substantiation of the feasibility of their implementation during martial law and in post-war conditions with limited activities. In the analysis, systematization, generalization of scientific works of both domestic and foreign scholars, the relevance of views on innovative processes, their significance in the development of the State economy during martial law and prospects for development in the post-war period is considered. The views on «tax incentives of the investment and innovation process», which are constantly being improved in accordance with the requirements of the time, are systematized. It is defined that in Ukraine the State, in comparison with the EU countries, is not an active participant in the innovation and investment process, the indicators of its participation in expenditures on innovation and public investment in relation to GDP are much lower than in the EU. The current approaches of the EU to funding expenditures on innovations, the development of various platforms, the search for mechanisms for intensifying innovation activity, in particular through startups, are considered. The Google-supported assessment of the level of interest in startups showed that the English-speaking audience searches for this topic most often. As for Ukrainian-speaking users, the search trends for startups and innovations coincide. Prospects for further transformation of innovation and investment development are the introduction of mechanisms and forms of the digital economy.
The Theoretical and Methodological Aspects of the Investment Mechanism of Enterprise
Authors:   Vasyl’ Stus Donetsk National University, Polishchuk Nataliia V. , Popadiuk Yaroslav A. ,   Vasyl’ Stus Donetsk National University
Published: January 2024

The article examines the theoretical aspects of the investment mechanism of enterprise. The importance of formation and functioning of an effective investment mechanism of enterprise is substantiated. The concepts of investment and investment mechanism are analyzed and own definitions are proposed. Investments are defined as costs placement in various objects of economic activity of an enterprise in order to make a profit and/or achieve an extra-economic effect. However, it is worth noting that nowadays many foreign countries and international organizations pay more attention to the non-profit effect of investment, in particular: environmental, cultural, social, political, etc. The investment mechanism is studied as an aggregate that includes various elements: processes, methods, sources of financing, and tools that contribute to the development of investment activity. It is found that the investment mechanism consists of elements that act in the form of legal, managerial, and resource provision of investment activity. The key macroeconomic and microeconomic factors influencing the investment mechanism of enterprise and, accordingly, dictating the conditions and strategies of investment and determining the potential success or risks of investment activity are studied. Together with the influence of factors on the investment mechanism of enterprise, the economic and institutional motives that stimulate enterprises to engage in investment activities have been examined. Management of the investment activity of an enterprise is a complex process that requires legal regulation through investment law and legislation. The subjects of investment activity of the enterprise develop their own methodological support of the investment mechanism, in accordance with their needs and goals. Prospects for further research in this direction are the development of strategies for investment activity of enterprise, which will include the selection of investment objects, risk management, and ensuring the financial stability of enterprise in the implementation of investment activities.
The Fuel Security of Ukraine: Challenges and Ways to Overcome
Authors:   Research Centre of Industrial Problems of Development of NAS of Ukraine, Salashenko Tetiana I. , Kostenko Dmytro M. ,   Research Centre for Industrial Problems of Development of NAS of Ukraine, Khaustov Mykyta M. ,   Research Centre for Industrial Problems of Development of NAS of Ukraine
Published: January 2024

Guaranteeing fuel security is an integral part of the problem of ensuring the national security of each country, on which its socioeconomic stability and defense capability depend. Over the past 20 years, Ukraine has not paid much attention to strengthening fuel security, gradually losing its own oil refining complex. The article presents a methodical approach to assessing fuel security by components of the product balance of crude hydrocarbons and motor fuels of Ukraine and highlights how it changed in 2000–2021. This approach is based on 14 local indicators and allows identifying the fuel security challenges both by component and in general. It is found that the lack of government attention to fuel security issues led to the fact that initially part of the oil refining complex of Ukraine went into russian ownership, was extensively exploited, and products were exported even under conditions of import dependence of the domestic market of motor fuels. The absence of a balanced investment policy has made Ukrainian motor fuels uncompetitive and led to the closure of most of the industry’s enterprises. Consequently, the overall level of fuel security decreased from 61% in 2001 to 36% in 2020. The destruction of the last oil refining capacities as result of russian armed aggression turned Ukraine into a country with a zero resource cycle of motor fuel and reduced the level of fuel security to almost 0. Among the ways of strengthening Ukraine’s fuel security in the post-war period are considered both the conventional ones: through maximizing its own oil production and importing crude hydrocarbons from world markets, and the non-conventional ones, e. g.: developing a resource cycle of synthetic motor fuel based on coal raw materials.
Management of Supply Chains for the Export of Goods in the Conditions of Martial Law
Authors:   State University of Trade and Economics / Kyiv National University of Trade and Economics, Luchnikova Tatyana P. , Kovalenko Viktoriia V. ,   State University of Trade and Economics / Kyiv National University of Trade and Economics, Sholom Anna O. ,   State University of Trade and Economics / Kyiv National University of Trade and Economics
Published: January 2024

The aim of this article is to study the logistical processes of management of supply chains for the export of goods in Ukraine under martial law and to propose the main directions of such management. The ongiong war in Ukraine is a problem that affects not only the economy and well-being of Ukraine itself, but also the whole world, so the analysis and optimization of logistical processes to ensure efficient exports and maintaining the economic stability of both Ukraine and the whole world is one of the most important issues of the present day. Ukraine, as a country with significant potential for exporting goods, faces numerous challenges in the field of logistics, especially in terms of war. The existing infrastructure and logistical systems are partially destroyed or not adapted to the export conditions during the war period. Therefore, it is necessary to increase the efficiency and competitiveness of export logistics by improving transport routes, reducing delivery time and optimizing the supply chain. The relevance of the study lies in the consideration that the logistical aspects of the export of goods in military conditions are crucial for the efficiency and sustainability of the country’s economy. An in-depth analysis of the challenges faced by exporters during the military invasion is a key to developing new strategies and policies aimed at ensuring uninterrupted exports and strengthening economic resilience. The export supply chain management during a full-scale military invasion is defined as a solution to a set of problems arising from changes in the geopolitical and economic environment that affect logistical processes and the export infrastructure. These challenges include disruptions to transportation, revision of trade routes, changes in tariff conditions, and supply chain instability. The proposed article considers the main aspects of these difficulties, as well as predicts the further development of strategies for overcoming and avoiding logistical problems.
The Role of Social Media in the Formation of Tourism Trends
Authors:   State University of Infrastructure and Technologies, Pakhota Nataliia V. , Tkachenko Oksana V. ,   State University of Infrastructure and Technologies
Published: January 2024

The aim of the article is to study tourism trends and views of Ukrainians on recreation and tourism, in particular during martial law in Ukraine. Active implementation, use of innovative approaches and innovative solutions to marketing and advertising of tourism products (including during the crisis period) are the novel and creative methods used by business. In any industry, innovative solutions include creative and non-standard strategies, in the tourism industry, in particular, they are implemented to attract (involve) and retain customers even during unfavorable circumstances, in conditions of risks and crises. The main aim of these approaches is to adapt to changes in demand, focus on the needs of customer requests, increase competitiveness, and maintain stability in the business in terms of obtaining additional profits. The war has a negative impact on all areas of activity. Tourism is no exception. Ukraine has the potential for the development of various tourism sectors (cultural, ecotourism, gastronomic, medical, military tourism), each makes its own unique contribution to the country’s tourism industry and, most importantly, a significant contribution to the country’s economy. The role of individual contributions and revenues from the tourism sector to the economy of Ukraine can be assessed by a number of indicators that together form the economic impact of this industry sector. One of the key aspects is the taxation of tourism activities. Revenues from the taxation of tourism services make up a significant part of the country’s budget. The post-war reconstruction of the economy includes the tourism sector as one of the powerful levers for the State’s economy, therefore, in order to promote the development of Ukraine after its victory, it is already necessary to develop and increase investment provisions and projects, and expand tourist destinations. Current trends in the impact of information technology (IT) on tourism are constantly evolving, creating new opportunities for the tourism industry and changing the way people plan, organize, and carry out their travels. Along with new technologies, consumers of travel services are increasingly using social networks to find information, reviews, advice and recommendations from other tourists. It is worth noting that the increase in IT space stimulates the study and development of information and media literacy, understanding the impact of social networks on the perception of information, as well as the ability to interact ethically and effectively in this environment.
Introduction of the Central Bank’s Digital Currency in Ukraine: Analysis and Prospects
Authors:   Institute of Market Problems and Economic-Ecological Research of NAS of Ukraine, Maslov Dmytro S.
Published: January 2024

The aim of the article is to analyze the prospects for the introduction of the central bank’s digital currency in the Ukrainian economy. The e-hryvnia can become an alternative to traditional payment transaction instruments, providing a simpler, more secure, and more reliable ability to make payments for services, goods, and various transactions. The article discusses the introduction of the e-hryvnia as a digital currency of the central bank in Ukraine. The issues related to the economic essence of the e-hryvnia are considered, the evolution of forms of money is studied, the main characteristics of the central bank’s digital currency are highlighted, the state of the payment infrastructure in Ukraine and the possibility of its use for the introduction of the e-hryvnia are evaluated. On the basis of the carried out analysis, the following conclusions are made regarding the prospects for the introduction of the e-hryvnia in Ukraine. The infrastructure for cashless payments in Ukraine is well developed. The country has a large number of means for transactions with payment cards, including payment terminals in retail and service networks. Neighboring Poland and Romania have a larger number of terminals per 100 people, while Ukraine has a larger share of cashless payments compared to these countries. And the volume of these non-cash transactions is constantly growing. This is due to the fact that Ukraine has a well-developed infrastructure for card-to-card payments, which does not require additional equipment for payment card transactions. A comparatively smaller number of funds for payment card transactions may not be considered an indicator of a less developed payment infrastructure. In Ukraine, there is an increase in the number of contactless cards and tokenized cards. Taking into account these factors, it can be concluded that the payment infrastructure is sufficiently developed for the introduction of a central bank’s digital currency, which will be the e-hryvnia. The introduction of the e-hryvnia in Ukraine is realistic and can have a positive impact on the development of the economy and financial system of Ukraine.
Development of Gender Budgeting in Ukraine: A Tool of Financial Security in the Conditions of Armed Conflict
Authors:   Dmytro Motornyi Tavria State Agrotechnological University, Trusova Natalia V. , Chkan Iryna O. ,   Dmytro Motornyi Tavria State Agrotechnological University
Published: January 2024

The article is devoted to substantiating the need to apply gender budgeting as a promising tool for the country’s financial security. Attention is also focused on the matter that the movement towards smoothing out gender inequality at all stages and in all components of public policy brings Ukraine to the level of the European model, which shows that in countries where, for instance, there is a high percentage of women’s representation in political life, a high level of ensuring civil rights and freedoms is observed. The Global Gender Gap Index of Ukraine showed that our country has not significantly lost its positions both in terms of the overall indicator and its key parameters, given the situation with the armed conflict on its territory, but gender policy is not yet effective enough. The inclusion of budget legislation with elements of genderness is based on the requirements of international law, the country’s participation in international projects related to gender budgeting. It is emphasized that the application of the gender approach in planning the directions of economic development and budgeting taking into account gender characteristics makes it transparent, money is spent efficiently, all social and gender groups receive services. The already existing partnership and participation of local self-government bodies in gender equality programs demonstrates the readiness of communities to adhere to the principles of ensuring equal rights and opportunities for women and men and to implement obligations in the field of gender equality. These priorities are laid down in the strategic programs for the development of the State in general and in individual territorial communities in particular. It is noted that women contribute to the creation of more equitable local communities, in which, against the background of women’s solidarity, women’s employment and women’s entrepreneurship are supported, women’s economic activity increases, which becomes one of the foundations for strengthening the financial security of an individual community, region and country as a whole. Further research will be aimed at developing promising areas for the use of gender identity in the planning of the national and local budgets.
The Fiscal Efficiency of VAT Electronic Invoicing System in the Domestic Market of Ukraine
Authors:   Lviv Polytechnic National University, Synyutka Nataliya H.
Published: January 2024

The objectives of the introduction, the content and impact of the reform of electronic administration of VAT through the indicators of fiscal efficiency of value added tax in Ukraine are generalized. The assessment of the fiscal efficiency of the tax was carried out using a set of annual indicators of the effective tax rate in relation to GDP and the end domestic consumption of goods and services. It is proved that digital transformations in taxation primarily stimulate the transparency of taxation procedures. The indicators of actual VAT revenues for the period 1997–2022 are summarized. The main goals of the electronic transformation of VAT in Ukraine are to return justice to fiscal practices: elimination of fictitious suppliers, «carousel fraud», «tax pits», «twists», conversion centers, «optimizers» from VAT chains; combating payment evasion through improved administration; reduction of discretion in the application of tax procedures; reduction of corruption rents; elimination of administrative pressure from the tax authorities; simplification of mechanisms for administration and payment of VAT, etc. The lack of success concerning the positive impact of VAT electronic invoicing system on the efficiency of tax collection for operations in the domestic market is corroborated. The factors of fiscal inefficiency of VAT in Ukraine are: significant shadow sector of the economy; functioning of a simplified taxation system to avoid VAT; refusal to fiscalize cash payments for single tax payers in 2019-2022; availability of tax benefits for the rapidly growing agricultural sector (single tax group 4); lack of control over cash payments in many sectors of the economy; a ban on documentary audits of taxpayers due to the russian-Ukrainian war.
International Commercial Logistics Systems in Global Supply Chains
Authors:   Simon Kuznets Kharkiv National University of Economics, Melnykova Kateryna V.
Published: January 2024

International commercial logistics systems in global supply chains play a critical role in ensuring the efficient movement of material, information, financial flows and services. It has been shown that these systems allow integration and synchronization of all links in the supply chain, from the primary supplier to the final consumer. International commercial logistics systems are becoming a strategic component of the global business environment, helping enterprises to compete in the world market. The purpose of the article is to define the essence of international commercial logistics systems, peculiarities of provision of their services, and to summarize the advantages and disadvantages of their use in supply chains. The article considers and defines the conceptual framework of the essence and peculiarities of functioning of international commercial logistics systems in global supply chains. The list of basic services in commercial logistics provided by international logistics systems in global supply chains is generalized. The article identifies the main advantages and disadvantages of using international commercial logistics systems in global supply chains. Examples of successful modern international commercial logistics systems operating in various industries and business areas are presented. The main services that international logistics companies provide to international supply chain participants in global supply chains are identified.
The Integrated Eco-Social Management of Sustainable Inclusive Development
Authors:   National Transport University, Parfentieva Olena H.
Published: January 2024

The aim of the article is to develop proposals for improving the model of management of economic development, which is based on taking into account ecological, social and managerial criteria and ensures the achievement of synergistic effects in conditions of complex, non-linear and radical uncertainty. The ways of influence of factors of sustainable development on the economic, in particular financial, parameters of the company’s activity are studied. The ways in which ecological, social and corporate governance (ESG) factors affect money flows, profits and value creation are demonstrated. The spheres of integration of the conception into the management system are considered. The relationship of ESG parameters with corporate social responsibility, investment analysis, financial indicators, non-financial advantages, risk management, and resilience is revealed. The essence of the concept of resilience as the ability of a dynamic socioeconomic system to quickly and successfully adapt to a new environment and recover in conditions of complex, non-linear and radical uncertainty, showing resistance to unpredictable events and destructive phenomena (adversity, failures, crises, shocks) is disclosed. A conceptual vision of management in the context of sustainable development has been formed, taking into account the prospects and challenges. A model of an integrated eco-social management has been proposed in the form of a balanced set of supplementing areas of application of ESG (investment and business financing, corporate social responsibility, risk management, ensuring resilience), the complementary implementation of which ensures the achievement of synergistic effects on the way to sustainable inclusive development.
The Problems and Prospects of Development of Pharmaceutical Industry Enterprises on a National and Global Scale
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Zhaldak Hanna P. , Tokarska Sofiia P. ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: January 2024

The aim of the article is to identify the problems and prospects for the development of pharmaceutical enterprises under the current trends in the industry on a domestic and global scale. The article analyzes the current state of the pharmaceutical industry in Ukraine and the world. It has been found that the burden on pharmaceutical enterprises in the course of aggravation of geopolitical conflicts increases at a high pace. The impact of russia’s war against Ukraine on the activities of domestic pharmaceutical companies is analyzed. It is determined that the openness of the dialogue between the State and enterprises made it possible to quickly adapt to the conditions of martial law. In the course of the study, the main characteristics of the pharmaceutical market have been identified. The change in the volume and structure of demand for medicines in accordance with the current trends in the external environment is substantiated. It is determined that the structure of demand for medicines is sensitive to external shifts: during the pandemic, sales of antibacterial drugs prevailed, while during the ongoing war, anti-inflammatory, cardiological drugs, and analgesics are more actively bought. It is found that the global demand for medicines is growing at a high rate, which is caused, in particular, by the aging of the population and military conflicts. As a result of the analysis and systematization of the main characteristics of the pharmaceutical market, the problems and prospects for the development of enterprises in the industry have been allocated. Under modern conditions, the innovativeness of drug production is rapidly increasing, the digitalization of all business processes of pharmaceutical companies is developing, the interest of companies in mergers and cooperation with foreign partners is increasing, which provides prospects for development. However, a number of economic and political shifts impede such development. It is determined that under modern conditions it is important for pharmaceutical companies to increase the level of sustainability and flexibility of business, for this purpose it is worth focusing on effective supply chain management, partnership projects and reputation, as well as digitalization of activities. Thus, prospects for further research in this direction are to determine the mechanism for developing effective development strategies by pharmaceutical companies, in particular at the international level.
Information Technologies in Scientific Activities
Authors:   Simon Kuznets Kharkiv National University of Economic, Rozhko Viktor I. , Yahudina Anna F. ,   V. N. Karazin Kharkiv National University
Published: January 2024

Information technology (IT) has become an integral part of the modern scientific process, influencing all its aspects. However, there are numerous problems and challenges that arise in connection with the use of IT in scientific activities. The article is aimed at disclosure of the essence and analysis of information technologies (IT) in the field of scientific activity. The study solves the main problems, including the description of the concept of «information technology», the allocation of their categories and the study of the possibilities of their application in science. It is allocated that the classification of information technologies is carried out by the method of implementation in the information system; by the class of implemented technological operations; by the degree of coverage of management tasks; by type of user interface; by subject area. The article highlights the current aspects of the use of IT, emphasizing their contribution to the improvement of scientific research. Various options for the use of information technologies are analyzed, their role in improving the efficiency and in development of the scientific process is emphasized. The study confirms that IT is an effective tool for collecting, analyzing, and processing data in various industries, such as economics, education, medicine, law enforcement, and engineering. The authors of the article focus on the universality of the use of IT in scientific experiments. According to the results of the study, it is found that the use of information technologies in scientific activities includes the use of computers, software, information systems, electronic databases, Internet technologies and other means for collecting, processing, analyzing and exchanging scientific information. Information technologies in scientific activity contribute to the improvement of research efficiency, faster data exchange between scientists, as well as the development of new methods and approaches to solving scientific problems. It is noted that in order to maximize the benefits of IT in scientific activities, further improvement of infrastructure is needed, in particular the development of effective systems for collecting and processing data, as well as increasing the level of cyber protection to ensure the confidentiality and integrity of data.
Formation of a Model for Building a Strategic Management System at the Enterprise
Authors:   National Aviation University, Vasiutkina Nataliіa V. , Selemonka Heorh M. ,   National Aviation University
Published: January 2024

The aim of the study is to systematize the models of strategic management, determine the optimal set of key elements of the strategic management system, their consistency and interaction, as well as develop a combinatorial composition of the model of the strategic management system, which is the most effective in the current conditions of functioning of enterprises. The article analyzes a number of models of strategic management, developed by both foreign and domestic authors. The main stages of their formation and key elements of ensuring their implementation are outlined. The clarity of the outlined elements of strategic management made it possible to come to the conclusion that the construction of the strategic management system is carried out on the basis of a certain model, with specific, depending on the circumstances, stages and elements. In the course of the study, it has been found that any system of strategic management has similar constituent elements and, accordingly, its construction is carried out on the basis of the basic model, which includes three stages: strategic planning, strategic organization, strategic control and regulation. To achieve the goals in which the enterprise does not have to change its general strategy of activity, it is necessary to apply the methods that have been analyzed and systematized in the work. Attention is focused on the importance of evaluating and controlling the constituent elements of the strategic management system at each stage of the development of such a system. If it is necessary to introduce changes, it is proposed to create a project group and develop a plan for the formation of the system based on the expansion of the number of iterations in the basic model of strategic management at the second stage. An algorithm of combinatorial composition of the basic model of the system of strategic management at enterprise is proposed. It is recommended to change the combinatorics of the elements of the second and third stages during the diagnostics of the strategic management system. A detailed view of the implementation of the stages of the combinatorial composition of the formation of the strategic management system reveals the process of mutual consistency of elements, in particular goals, functions, tasks, resources, management, which helps to better adapt to changes and, in case of consistency in the introduction of changes in the strategy, to implement them in the model of strategic management in accordance with the requirements of the environment.
The System Conceptions for Assessing the Intellectual Potential of Enterprises
Authors:   Ukrainian Engineering and Pedagogical Academy, Shepelenko Svitlana M.
Published: January 2024

The aim of the article is to form system concepts for assessing the intellectual potential of enterprises in modern economic conditions. According to the results of the carried out study, it is found that in today’s dynamic-transformational conditions, where one technology quickly displaces another, and products and services lose their relevance in a short period of time, only those enterprises that constantly produce new knowledge and implement it in new technologies and products achieve success. The most valuable asset in this process is the intellectual potential of enterprises, allowing them to form strong competitive advantages in the changing market of commodity competition and adapt to future competitive changes. Assessment of the intellectual potential of an enterprise is important for measuring its capabilities and determining vector directions for further improvement. The intellectual potential of the enterprise forms the strengths of the enterprise and produces innovative solutions to reduce the level of weaknesses, creates the basis for making sound management decisions and implementing the necessary measures to improve the overall efficiency of enterprise development. An assessment of intellectual potential can help in identifying areas where investment in human capital development, technology, and innovation can be made. By assessing the intellectual potential of an enterprise, management can develop strategies for using its intellectual assets and gaining a competitive advantage in the market. The practical significance of the obtained results lies in the fact that for a thorough and detailed assessment in order to effectively use the intellectual potential, it is necessary to consider other methods and approaches that exist in various forms of systems for assessing the potential of enterprise. In scientific research, as a rule, three main approaches to evaluation are considered: cost, performance, and comparative. Since these approaches were used in the assessment of intellectual capital, intellectual property rights and various forms of enterprise potential (including labor potential), it is appropriate and scientifically correct to consider them when assessing the corresponding intellectual potential.
Formation of a Competitive Strategy of the Enterprise During the Wartime
Authors:   State University of Infrastructure and Technologies, Skok Pavlo O. , Sotnyk Yurii P. ,   State University of Infrastructure and Technologies
Published: January 2024

The article discusses the key aspects of competitiveness of enterprises in the context of the military conflict with Russia, which has left a significant mark on the economic landscape of Ukraine. The results of the analysis indicate serious destruction of the country’s economy, especially given the impact of the war on various sectors of the economic management. Measuring the competitiveness of enterprises can be represented by three main indicators: market efficiency, innovation potential, and intangible assets. The consequences of the war, which is still going on, have determined the risks and challenges that have become decisive factors for business. The destruction of economic infrastructure, supply chain disruptions, and geopolitical changes have become key factors driving the need for strategic transformations to ensure survival and overcome the wartime challenges. The article emphasizes the need for active adaptation of enterprises during the wartime: rapid response to changes in the business environment, search for alternative markets and suppliers, investments in new technologies. These strategies become crucial for maintaining and increasing competitiveness during the wartime. Opportunities to expand markets, change suppliers and resources can reduce the vulnerability of economic entities. In times of uncertainty, it is important to invest in innovative technologies and approaches. This not only helps to stay competitive, but also creates new opportunities for growth in a challenging environment. An important element of long-term success is the development and implementation of strategic risk management plans. This involves identifying and minimizing potential threats, as well as being prepared to respond effectively to unforeseen circumstances. The conditions of war require businesses to actively cooperate and join forces. On the basis of the carried out analysis, the key stages of formation of an effective competitive strategy of enterprise have been proposed. These steps will not only contribute to the survival of companies during the wartime, but will also open up new opportunities for sustainable development and increased competitiveness in the long run.
The Features of the Marketing Policy for Promoting Goods in the Frozen Berries Market
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Sheptukha Olena M. , Tokhtamysh Tetiana O. ,   O. M. Beketov National University of Urban Economy in Kharkiv
Published: January 2024

The aim of the article is to determine the features of the marketing policy for promoting goods in the market of frozen berries. The article analyzes the current state of the domestic and world market of frozen berries. It is determined that the market of frozen berries in Ukraine began to develop rapidly and actively in 2015. It is found that Ukraine today has a significant potential for berry growing and can ensure full domestic consumption of fruits and vegetables (including in winter) and send products for export. The article determines that the area of plantations of organic raspberries, blueberries and garden strawberries in 2022 increased by more than 2 times compared to 2021, in terms of the volume of plantations, the area of organic raspberries have increased the most. It is noted that in 2022, the importers of Ukrainian organic raspberries were Poland, Germany, the Czech Republic and Serbia. A study of respondents’ perception of innovative products – organic frozen berries – was carried out and recommendations for the formation of marketable products for a new product in the market of frozen fruits and berries have been developed. The authors also conducted a study on the varieties of frozen berries and fruits, packaging and price segments. According to the results of the carried out survey, it was found that 31% of respondents buy frozen berries and fruits from «Arti» LLC. According to the results of the formation of the Ansoff matrix for the development of «Arti» LLC, it was determined that among the possible directions of development of the enterprise is the supply of a new product (production of organic fruit and vegetable products with a full cycle) to the markets of the EU countries. It is concluded that it is expedient for «Arti» LLC to supply its products to the market of the EU countries not in the form of raw materials, but as a finished product of frozen organic raspberries. In order to bring this idea to life, it is necessary to certify the land and the enterprise.
Migration Processes in Europe in the Context of Modern Challenges and Threats
Authors:   Vasyl’ Stus Donetsk National University, Atamanchuk Zоryna A. , Barchuk Kateryna V. ,   Vasyl’ Stus Donetsk National University, Oryshko Daria O. ,   Vasyl’ Stus Donetsk National University
Published: January 2024

The article substantiates the factors influencing the development of migration processes in Europe, including: political conflicts; geopolitical changes and events in different regions of the world; financial, economic and political crises; social and ecological factors, as well as the sociocultural causes of migration, related to various aspects of culture, society, and identity. The dynamics of migration flows to different regions of the world are analyzed. The leading countries of migration flows to Europe and the reasons for changes in the number of international migrants in some European countries are identified. The volume of mass migration of Ukrainians to European countries since the beginning of the full-scale war, the demographic situation in Ukraine, which is rapidly changing both in quantitative and qualitative indicators, is studied. It is proved that the large-scale migration of the able-bodied population during the war from Ukraine to European countries will have serious consequences for the Ukrainian economy. It is substantiated that modern migration processes require deep analytical and scientific elaboration, along with development at the State level of appropriate strategic plans and tasks that would allow in the future to ensure the return of emigrants to Ukraine. In turn, the irreversibility of migration processes in modern Europe, caused by existing challenges and threats both in the world and, in particular, on the European continent, requires a substantive study of methods for regulating migration and determining long-term goals and priorities both at the supranational and interstate levels.
Anti-Crisis Tools for Community Recovery and Development During the Wartime and in the Post-War Period
Authors:   Sumy branch of the Kharkiv National University of Internal Affairs, Lukianykhina Olena A. , Dementov Volodymyr O. ,   Sumy branch of the Kharkiv National University of Internal Affairs, Parfentii Liudmyla A. ,   Sumy branch of the Kharkiv National University of Internal Affairs
Published: January 2024

The aim of the article is to study and analyze the scientific and methodological approaches and experience of managers in communities regarding the process of recovery and development, as well as to formulate recommendations for the use of the most effective anti-crisis tools for the recovery and development of communities during the wartime and in the post-war period, which are based on the principles of sustainability, efficiency and optimal quality of service provision, as the war has become a crucial determining test of territorial communities of Ukraine for institutional capacity, organizational readiness, resource economic endurance and potential of personnel. As a result of the analysis of scientific works of numerous scientists, it was found that there is no unified approach to the selection and application of tools for the recovery and development of communities in the scientific literature. As a result of the study, anti-crisis tools for the recovery and socioeconomic development of communities during the wartime and in the post-war period are systematized and it is proposed to classify them into institutional tools, financial-economic and socioeconomic tools. The advantages of using each of the anti-crisis tools for the recovery and socioeconomic development of communities during the wartime and in the post-war period are analyzed. Comprehensive recommendations for the effective use of anti-crisis tools for the recovery and development of communities during the wartime and in the post-war period are provided, taking into account the successful experience of cooperation during the wartime between Ukrainian managers and international partners. The scientific novelty of the study lies in the conceptual substantiation of the effectiveness of the use of anti-crisis tools for the recovery and socioeconomic development of communities during the wartime and in the post-war period, the essence of which lies in the synergistic projection of the strategic development of communities on the principles of consistency and integrity, efficiency and sustainability, multivariance and irreversibility. Prospects for further research in this direction are to study the experience of comprehensive operational response of local authorities together with representatives of civil society to situational challenges associated with direct hostilities and post-war consequences. Purposeful, albeit gradual, movement towards solving the problem of recovery and development of communities during the wartime and in the post-war period is the basis for the recovery of economic and other spheres of public life in Ukraine.
Jacobin Enthusiasm and the Logic of Loss in Mary Hays’s Memoirs of Emma Courtney
Authors: Ivana Dragoş
Published: January 2024

Written in the radical Jacobin context of the 1790s, Mary Hays’s novel lies at the intersection of reason, as theorised by William Godwin, and feeling, as portrayed by Claude-Adrien Helvétius, both seen as sources of virtue and truth. Emma vacillates between these two faculties of the mind in order to propel into action an early feminist mode of expression and agency fuelled by her reading practices, particularly when she comes across Rousseau’s Julie; or, The New Heloise. I argue that such reading practices prove to be perilous, or rather quixotic, as they highlight a female enthusiast whose laudable intellect and eloquence are eclipsed by her overriding passions, which, contrary to Helvétius’s sensationism, obstruct the development of her own character.
Determinants of consumers' intention to purchase and switch to products of bio-waste: Potential support for a closed-loop supply chain
Authors: Lim Jin Yee, Agnes , Teoh Bak Aun , Yasin Nurul Ibtisyami , Mohd Arzaman Ameer Farhan , Ooi Chai Aun , Goh Kah Mun
Published: January 2024

The impact of urbanisation and increasing number of populations have become major factors that lead to negative impact toward the environment. Although waste management has been practiced by most of the marketers, the problem of waste is still not well-managed. Therefore, this study is conducted with the aim to examine the impacts of consumers’ perception towards products of bio-waste and to understand consumers’ purchasing behaviour. The paper adopted multiple regression analysis in investigating consumers’ perception towards bio-waste products and consumers’ purchasing behaviour variables. The self-administered surveys were randomly disseminated to Penang consumers, where 99 responses were collected. The result shows a positive relationship between consumers’ perception towards bio-waste and purchase behaviour variables, which is consistent with the theory of planned behaviour. Thus, this study caters several implications and recommendations to the scholars, industrial practitioners and policymakers regarding consumers’ perception and purchasing behaviour towards bio-waste products.
Редуцирование уравнений гармонических колебаний крыла в несжимаемом потоке при расчетах по нестационарной и квазистационарной теориям
Authors:   ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)», Москва, Россия, Гонц Д.А. , Гришанина Т.В. ,   ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)», Москва, Россия, Русских С.В. ,   ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)», Москва, Россия,   ФГБУН Институт прикладной механики РАН, Москва, Россия
Published: January 2024

Рассматриваются аэроупругие колебания прямого крыла большого удлинения с симметричными профилями поперечных сечений в дозвуковом потоке при действии вертикальных порывов ветра, изменяющихся по гармоническому закону. Профили крыла считаются недеформируемыми. Перемещения и углов закручивания поперечных сечений крыла представляются по методу Ритца в виде разложений по заданным функциям с неизвестными коэффициентами, которые принимаются за обобщенные координаты. Аэродинамические нагрузки, действующие на упругое крыло, вычисляются на основании квазистационарной и нестационарной теорий плоскопараллельного безотрывного обтекания колеблющегося профиля в дозвуковом потоке. Уравнения колебаний в обобщенных координатах записываются как уравнения Лагранжа. Редуцирование системы дифференциальных уравнений рассмотрено на примере двухстепенной модели, для которой первая обобщенная координата характеризует изгибные колебания, а вторая - крутильные. Уравнения колебаний представлены в безразмерном виде. Определены критические значение безразмерного параметра, характеризующего скорость набегающего потока, на границе статической и динамической устойчивости аэроупругих колебаний. Пренебрегая инерционными и демпфирующими силами, обусловленными кручением крыла, а так же инерционными силами присоединенных масс воздуха были получены упрощенные уравнения колебаний. Для двух вариантов редуцированных уравнений гармонических колебаний получены аналитические решения дифференциальных уравнений. В качестве примера рассмотрено крыло с симметричным профилем, прямоугольного силового сечения. Приведены графики результатов расчета, полученные при решении полной и редуцированной систем дифференциальных уравнений по нестационарной и квазистационарной теориям. Определены значения приведенной частоты гармонических колебаний, при которых результаты расчетов для редуцированной и полной систем дифференциальных уравнений близки между собой.