bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH PENGETAHUAN PAJAK, KESADARAN PAJAK, DAN PENDAPATAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK MEMBAYAR PAJAK BUMI DAN BANGUNAN DI KELURAHAN RANDUSARI
Authors: Endah Kurnia Hastuti  , Wikan Budi Utami  , Desy Nur Pratiwi
Published: January 2025

The study aims to analyze the impact of tax knowledge, tax awareness and taxable income on compliance with taxable payers of land and buildings in Kelurahan Randusari region RW 1. The sample of 88 respondents was taken with the Slovin formula. The variables used include tax knowledge (X1), tax awareness (X2), taxable income (X3) and taxable compliance (Y). The data analysis used in this study uses descriptive analysis, validity test, feasibility test, and classic assumption test, with hypothesis testing using double linear regression analysis, test f, test t and determination coefficient. The results of the research carried out are tax knowledge (X1) and tax awareness (X2) have a significant impact on tax compliance, while taxable income (X3) has no significant effect on taxable compliance (Y).
PENGARUH STRUKTUR MODAL, LEVERAGE, PROFITABILITAS, LIKUIDITAS DAN TAXPLANNING TERHADAP NILAI PERUSAHAAN
Authors: Ratna Ayu Murti  , Indra Lila Kusuma  , Maya Widyana Dewi
Published: January 2025

Thisi research aimsi toi determinei thei influence ofi capitali structure, leverage, profitability,iliquidity, and tax planning on the value of consumer goods sector manufacturing companies listed on the Indonesian Stock Exchange in 2020-2022. Thisi research typei is quantitative research. The data collection technique used is documentation technique with secondary data. The population studied in this research is all manufacturing companies in the consumer goods sector. Sampling in this research used a purposive sampling technique and a sample of 51 was obtained. This testing method in this research used descriptive statistical tests, classical assumption tests, F tests, and determination test. The results of the F test get a significance value of 0,000 < 0,05 so that the model is suitable for research. The results of the t test from this research are that capital structure and profitabilty influence company value of 0,000 < 0,05. On the other hand, leverage has a significant negative effect on company value, as evidenced by the calculated t value of -3,325 < t Table 2,0141 and a significance value of 0,002 < 0,05 Then liquidity and tax planning have no effect on company value because their respective significance values ​​are 0.096 > 0.05 and tax planning has a significance value of 0.202 < 0.05. Form the results of the coefficient of determination test, we get a result 0,522 which means that the variables capital structure, leverage, profitability, liqudity and tax planning in explaining company value are 52,2% and the remaining 47,8% is explained by other variables.
PENGARUH PENGETAHUAN AKUNTANSI, PENGHARGAAN FINANSIAL, DAN LINGKUNGAN KERJA TERHADAP MINAT MAHASISWA DALAM PEMILIHAN KARIR MENJADI SEORANG AKUNTAN PUBLIK
Authors: Ayu Cahyaningrum  , Hadi Samanto  , Suhesti Ningsih
Published: January 2025

This research aims to determine the influence of accounting knowledge, financial rewards, and work environment on students' interest in choosing a career as a public accountant. This research is quantitative research with a population of Soloraya accounting students, samples were taken using the Slovin formula from 100 respondent. Data analysis uses multiple linear regression models, hypothesis testing and classic assumption tests consisting of normality tests, multicollinearity tests and autocorrelation tests. The research results show that the feasibility test of the model on accounting knowledge, financial rewards and work environment influences students' interest in becoming public accountants. Which means this regression model is suitable for use. This is proven by the F test, which obtained a significance of 0.005 < α = 0.05. The results of the partial t test show that accounting knowledge, financial rewards and the work environment influence students' interest in becoming public accountants with a significance value of <0.05. The Adjust R Square value is 68.6%, which means 68.6%, which means the independent variable (accounting knowledge, financial rewards and work environment) has an influence of 68.6% on the dependent variable (interest in becoming a public accountant).
La generación que no fue: estudio sobre competencias digitales críticas
Authors: Gutierre Yael Estefanía , Guerschberg Leandro
Published: January 2025

Este artículo analiza las competencias digitales de los estudiantes del primer año de las carreras de Licenciatura en Producción de Bioimágenes e Instrumentación Quirúrgica en la Universidad Nacional de José C. Paz (UNPAZ), con el objetivo de identificar las brechas existentes en el uso y aprovechamiento de las Tecnologías de la Información y la Comunicación (TIC). A partir de un estudio descriptivo y cualitativo, los resultados evidencian una paradoja: aunque los estudiantes poseen acceso extendido a dispositivos tecnológicos y herramientas digitales, su uso se circunscribe principalmente a fines lúdico-comunicacionales, con limitadas competencias académicas y profesionales. La investigación revela una alfabetización digital superficial, lo que expone una nueva dimensión de la brecha digital que no está determinada por el acceso, sino por la carencia de habilidades críticas y estratégicas en el manejo de las TIC. En un contexto donde las tecnologías representan un eje transversal de la educación superior y la futura inserción laboral, la ausencia de estas competencias coloca a esta generación en una posición vulnerable frente a los desafíos del siglo XXI. Se propone la necesidad de intervenciones didácticas sistemáticas para revertir esta situación y fomentar una verdadera inclusión digital.
Enhancing Supply Chain Resilience through Information Processing and Digital Integration in Managing Risks and Disruptions
Authors: Galih Annindi
Published: January 2025

Purpose: This study examines the effect of information processing capabilities and digital supply chain integration on supply chain resilience considering the mediating effect of supply chain risk management in the context of the Indonesian manufacturing sector.Method: Study implements Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze data from professionals in the manufacturing industry in Indonesia with respect to the relations between digital tools, risk management, and resilience.Findings: In latest study, the authors highlight how incorporating digital technology and managing for information are two key factors contributing to resilient supply chains, especially during periods of disruption. It highlights that companies using advanced technologies including real-time data analytics and cloud computing are in a better position to identify and manage risks, and therefore recover more quickly when disruptions occur.Novelty: These findings shed new light on the relationship between digital supply chain integration, information processing, resilience, and risk management in an emerging economy such as Indonesia. It builds on existing theories by exploring this dynamic within an industrial setting which has received less attention in the literature.Implications: The findings have important implications for practice in the field of manufacturing in Indonesia, indicating that the production companies need to invest in digital bases and a solid risk management system. These insights can help policymakers and industry leaders design robust and adaptive supply chains that can navigate effectively through global disruptions and uncertainties
DANÇA DO CHORADO DE VILA BELA DA SANTÍSSIMA TRINDADE/MT: RESISTÊNCIA E RESSIGNIFICAÇÃO DA DIÁSPORA AFRICANA EM SOLO GUAPOREANO.
Authors: Moraes Alini Silva Ribeiro de , Costa Lucimara Alves da Conceição
Published: January 2025

O artigo explora a rica história da resistência quilombola em Vila Bela da Santíssima Trindade, com foco especial na dança do chorado como expressão cultural e forma de resistência feminina. Originária da época da escravidão, a dança do chorado representa a dor e a esperança das mulheres negras. Executada por um grupo majoritariamente feminino, a dança retrata a relação entre senhores e escravas, utilizando a lamentação como forma de expressão. A dança transcende a mera expressão artística, servindo como um símbolo de resistência contra a opressão e a luta pela afirmação da identidade negra. As mulheres de Vila Bela, através da dança do chorado, preservam a memória de suas ancestrais e fortalecem seus laços comunitários. A dança do chorado é considerada um patrimônio cultural de grande valor, reconhecendo a importância da cultura negra e sua contribuição para a formação da identidade brasileira. Em resumo, o artigo destaca a dança do chorado como uma manifestação cultural que une história, identidade e resistência, revelando a força e a resiliência das mulheres negras de Vila Bela da Santíssima Trindade.
PREVALÊNCIA DO NÍVEL DE ATIVIDADE FÍSICA E COMPORTAMENTO SEDENTÁRIO DE PROFESSORES DE UMA ESCOLA DA CIDADE DE MATIAS OLÍMPIO – PIAUÍ
Authors: Meireles Adriana Resende , Meireles Fernanda Resende , Silva Neto Vicente Matias da , Monteiro Maria das Graças Lopes , Carmo Ivaldo Coelho , Santos Socorro Fernanda Coutinho dos
Published: January 2025

Introdução: A prática regular de atividade física promove benefícios físicos e mentais tanto imediatos quanto futuros. Baixos níveis de atividade física associados ao excesso de tempo despendido em atividades sedentárias são apontados na literatura como determinantes importantes do aumento das prevalências de sobrepeso e obesidade na população, uma vez que estão intrinsecamente envolvidos no balanço energético.
Dampak bahaya LGBT bagi generasi muda dalam perspektif kesehatan
Authors: Hamdan  , Junaidi Muhammad , Rianti  , Haerudin
Published: January 2025

Pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan yang bertujuan untuk mengenalkan bahaya dampak LGBT bagi generasi muda dalam perspektif kesehatan kepada mahasiswa STITNU Al Mahsuni. Kegiatan ini diikuti oleh 50 orang peserta yang berasal dari Mahasiswa STITNU Al mahsuni. Diharapkan informasi yang didapatkan oleh mahasiswa mapu ditularkan kepada mahasiswa lainnya di luar STITNU Al Mahsuni. Kegiatan ini berlangsung dalam beberpa sesi antara lain adalah sesi pembukaan, sambutan, penyampaian materi tentang bahaya dampak LGBT bagi generasi muda, sesi diskusi, dan penutup
Meningkatkan kapasitas olahan makanan dan minuman dengan pembuatan sertifikat halal dan advokasi administrasi bisnis
Authors: Susilawati Susilawati , Zain Rohaeniyah , Jailani Huzain , Prio Utomo Danang , Ali Muhamad , Sholihah Isfi , Muhammad Farhana
Published: January 2025

Kegiatan ini bertujuan untuk mengoptimalisasi BisnisSsturt Up agar bisa meningkatkan kapasitas olahan makanan dan minuman. Kegiatan ini berlangsung selama 1 tahun secara bertahap dikarenakan ada mentoring yang dilakukan juga sebelum pembuatan NIB dan sertifikat halal. Halal menjadi hukum wajib bagi umat Islam terutama dalam hal konsumsi makanan sehari-hari. Jaminan halal suatu produk makanan dewasa ini menjadi isu yang tidak dapat diabaikan bagi sebagian besar daerah di Indonesia. Kegiatan pengabdian ini dilakukan melalui metode pelatihan dan pendampingan  sampai terbit sertifikat halalnya. Dari 113 Pelaku usaha 15 Peraku usaha sudah terbit sertifikat halalnya dari MUI. Hal yang harus diperhatikan adalah komitmen dari pelaku usaha dalam meningkatkan kapasitas olahan makanan dan minuman
Pengembangan instrumen pengukuran kemampuan higher order thinking skills (HOTS) matematika kelas X SMA
Authors: Fahrurrozi  , Pratiwi Imania , Hayati Nila
Published: January 2025

Penelitian ini bertujuan untuk mengembangkan dan menghasilkan produk berupa instrumen pengukuran kemampuanan HOTS pada mata pelajaran matematika kelas X SMA yang memiliki kualitas butir soal yang baik ditinjau dari segi kevalidan, kepraktisan, reliabilitas, tingkat kesukaran, dan daya pembeda. Penelitian ini merupakan penelitian pengembangan dengan menggunakan model pengembangan Borg & Gall yang terdiri dari tujuh langkah pengembangan meliputi: (1) penelitian dan pengembangan; (2) perencanaan; (3) pengembangan produk awal; (4) uji coba produk awal; (5) revisi hasil uji coba; (6) uji coba produk utama; (7) revisi produk akhir. Namun langkah 5 dan 6 tidak bisa dilakukan karena covid 19. Pelaksanaan sebagian langkah tersebut mengakibatkan kualitas butir soal tidak sepenuhnya terpenuhi sehingga instrumen pengukuran kemampuan HOTS yang dikembangkan hanya memenuhi kriteria valid dan praktis. Hasil pengembangan menunjukkan bahwa instrumen pengukuran kemampuan HOTS yang terdiri dari 6 butir soal uraian memenuhi kriteria valid dan praktis. Kevalidan instrumen pengukuran kemampuan HOTS dapat dilihat dari analisis hasil lembar validasi dengan menggunakan formula Aiken’s V dengan rata-rata skor sebesar 0,76 yang menunjukkan validitas butir soal tinggi. Di samping itu, instrumen pengukuran kemampuan HOTS yang dikembangkan dinyatakan praktis berdasarkan hasil analisis angket respon guru dengan rata-rata skor sebesar 76,85% yang berada dalam kategori sangat praktis.
Pengembangan instrumen tes kategori higher order thinking skills (HOTS) pada mata pelajaran matematika kelas XI SMA
Authors: Qudsiah Jiatri Rahimatul , Fahrurrozi  , Hayati Nila
Published: January 2025

Penelitian ini bertujuan untuk menghasilkan instrumen tes kategori Higher Order Thinking Skills (HOTS) pada mata pelajaran matematika kelas XI SMA pada pokok bahasan integral tak tentu fungsi aljabar berupa soal uraian yang valid dan praktis. Penelitian ini merupakan penelitian pengembangan dengan menggunakan prosedur pengembangan Borg & Gall yang diadaptasi menjadi 7 langkah pengembangan yaitu: Penelitian dan pengumpulan informasi; Perencanaan; Mengembangkan bentuk pendahuluan produk; Uji coba kelompok kecil;  Revisi produk awal; Uji coba lapangan; dan Revisi produk akhir. Namun penelitian ini tidak dapat dilakukan sepenuhnya dikarenakan pandemi covid-19 terjadi saat penelitian sedang dilaksanakan, sehingga penelitian ini hingga pada tahapan revisi tanpa melalui tahap uji coba. Adapun tahap direvisi dilakukan berdasarkan validasi ahli. Instrumen pengumpulan data menggunakan lembar validasi tes berdasarkan penilaian khusus dan tambahan, lembar angket respon guru dari 4 sekolah dari kategori tinggi dan sedang, serta soal tes HOTS. Hasil penelitian menunjukkan bahwa instrumen tes HOTS yang dihasilkan terdiri dari 9 butir soal uraian baik dari segi kevalidan isi maupun dari aspek materi, konstruksi, dan bahasa dinyatakan layak digunakan. Adapun kepraktisan tes didapatkan rata-rata persentase sebesar 75,83% dengan kategori sangat praktis. Hal tersebut mendandakan guru rata-rata memberikan respon positif soal tes HOTS yang telah dikembangkan.
Pengaruh model pembelajaran carousel feedback untuk meningkatkan kemampuan berpikir kritis matematis dan sikap kreatif siswa
Authors: Virnanda Ladys Intana , Pratama Loviga Denny
Published: January 2025

Penelitian ini bertujuan untuk: 1) mengetahui respon siswa terhadap penerapan model pembelajaran carousel feedback, 2) mengetahui pengaruh penerapan model pembelajaran carousel feedback terhadap peningkatan kemampuan berpikir kritis matematis siswa, dan 3) mengetahui peningkatan sikap kreatif siswa secara deskriptif dalam pembelajaran matematika melalui penerapan model pembelajaran carousel feedback. Penelitian ini menggunakan kuantitatif bersifat eksperimen dengan desain the one group pretest–posttest design. Populasi dalam penelitian ini seluruh siswa kelas VIII SMP Ihyauddiniyah Kecik tahun ajaran 2024/2025 berjumlah 46 siswa. Teknik sampel yang digunakan purposive sampling dan sampel yang dipilih adalah kelas VIII. Intrumen yang digunakan adalah tes, angket, dan observasi. Hasil penelitian menunjukkan: 1) respon siswa terhadap penerapan model pembelajaran carousel feedback memiliki nilai rata-rata sebesar 82,33% dengan kategori baik, 2) pengaruh penerapan model pembelajaran carousel feedback dalam meningkatkan kemampuan berpikir kritis matematis siswa sebesar 0,890 atau 89% dan sisanya sebesar 11% dipengaruhi oleh faktor lain, 3) sikap kreatif siswa dalam penerapan model pembelajaran carousel feedback dari pertemuan pertama sampai dengan pertemuan ke empat mengalami peningkatan, hasil akhir yang diperoleh dari hasil rata-rata nilai rasa ingin tahu sebesar 17,67, bersifat imajinatif sebesar 15,17, merasa tertantang oleh kemajemukan sebesar 10, dan sifat berani mengambil resiko sebesar 17,5.
PERAN MANAJEMEN HUMAS DALAM MEMBANGUN CITRA DI LEMBAGA PENDIDIKAN
Authors: Erlin Erlin , Andriani Lisa , Andriani Dini , Nurmaya Nurmaya , Wahyuningsih Adriana , Febrianti Inong , Rahmatul Burhan Muhammad
Published: January 2025

Penelitian ini bertujuan untuk mengkaji peran manajemen humas (public relations) dalam membangun citra lembaga pendidikan melalui pendekatan studi literatur review. Metode ini melibatkan pengumpulan, evaluasi, dan sintesis temuan dari berbagai penelitian terdahulu, artikel ilmiah, buku, dan dokumen terkait. Pengumpulan data dilakukan melalui perpustakaan virtual, jurnal online, serta basis data akademik seperti Google Scholar, PubMed, dan Scopus. Pemilihan dokumen menggunakan teknik purposive sampling, dengan kriteria utama yaitu penelitian yang membahas public relations dalam konteks membangun citra lembaga pendidikan. Hasil penelitian menunjukkan bahwa strategi manajemen humas memainkan peran penting dalam membentuk citra positif lembaga pendidikan. Humas bertindak sebagai penghubung antara lembaga dan masyarakat dengan mengelola komunikasi melalui media massa, media sosial, dan kegiatan publikasi. Upaya humas dalam membangun citra meliputi publikasi prestasi siswa, pengelolaan acara sekolah, pengelolaan krisis, serta pengelolaan hubungan dengan pemangku kepentingan. Manajemen humas juga berperan dalam menarik siswa baru melalui kampanye promosi yang efektif dan meningkatkan dukungan dari berbagai pihak eksternal, seperti perusahaan, lembaga pemerintah, dan organisasi masyarakat. Dampak dari citra positif lembaga pendidikan meliputi peningkatan jumlah pendaftar, penguatan kemitraan, dukungan dana yang lebih besar, motivasi yang lebih tinggi bagi siswa, guru, dan staf, pengakuan internasional, serta kontribusi yang lebih besar kepada masyarakat. Upaya membangun citra positif mencakup peningkatan kualitas pendidikan, transparansi informasi, pengelolaan komunikasi yang efektif, serta kolaborasi dengan berbagai pemangku kepentingan. Penelitian ini menegaskan bahwa manajemen humas yang efektif dapat mendukung lembaga pendidikan dalam memperkuat reputasi, meningkatkan daya saing, dan mendorong partisipasi masyarakat dalam pengembangan pendidikan.
Kata Kunci: Peran ,Manajemen, Citra, Lembaga Pendidikan
ANALISIS PEMBERITAAN KASUS BULLYING DAN TINGKAT KECEMASAN MAHASISWA
Authors: Sellicha Billad Chusnia , Elian Farel Ega , Anam Febriyan Khairil , Labiibah Labiibah , Nugraha Joko Tri
Published: January 2025

Penelitian ini bertujuan untuk menganalisis pemberitaan kasus bullying yang terjadi di lingkungan kampus dan dampaknya terhadap tingkat kecemasan mahasiswa. Kasus bullying di perguruan tinggi menjadi isu yang semakin mendapat perhatian dalam beberapa tahun terakhir, dengan dampak psikologis yang signifikan terhadap korban dan juga pengaruhnya terhadap mahasiswa lainnya yang terpapar pemberitaan tersebut. Penelitian ini menggunakan metode kuantitatif dan pendekatan survei untuk mengukur tingkat kecemasan mahasiswa di berbagai perguruan tinggi. Data dikumpulkan dari artikel-artikel media yang membahas kasus bullying di kampus, serta kuesioner yang diisi oleh 108 mahasiswa dari berbagai perguruan tinggi. Hasil analisis menunjukkan bahwa semakin sering mahasiswa terpapar pemberitaan kasus bullying, semakin tinggi tingkat kecemasan yang mereka rasakan, terutama terkait dengan rasa tidak aman dan khawatir menjadi korban. Penelitian ini memberikan kontribusi untuk memahami hubungan antara pemberitaan kasus bullying dan dampaknya terhadap kesejahteraan psikologis mahasiswa, serta pentingnya peran media dalam mengedukasi dan mengurangi ketakutan yang berlebihan di kalangan mahasiswa. Rekomendasi dari penelitian ini adalah perlunya pendekatan yang lebih sensitif dalam pemberitaan kasus bullying, serta penyediaan dukungan psikologis yang lebih baik bagi mahasiswa di lingkungan kampus.
Kata Kunci: Bullying, Pemberitaan Media, Perguruan Tinngi, Kecemasan Mahasiswa
ANALISIS KUALITAS LAYANAN PERPUSTAKAN UNIVERSITAS TIDAR : PERSPEKTIF MAHASISWA
Authors: Israfael Fahrezi Muhammad Yusuf , Arbangati Evi , Sulistio Mualif , Annadma Nafilata Nurarisa , Ramadhani Eka Risky , Nugraha Joko Tri
Published: January 2025

Penelitian ini bertujuan untuk menganalisis kualitas layanan perpustakaan Universitas Tidar berdasarkan perspektif mahasiswa, dengan mengidentifikasi faktor-faktor yang mempengaruhi kepuasan mahasiswa terhadap pelayanan yang diberikan. Metode penelitian yang digunakan adalah kuantitatif dengan mengedarkan kuesioner kepada 90 mahasiswa pengguna perpustakaan Universitas Tidar. Variabel yang diukur meliputi kebersihan dan kenyamanan fasilitas, kelengkapan buku, jam operasional, serta kualitas pelayanan petugas perpustakaan. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan jam operasional mendapatkan penilaian tertinggi, sementara kualitas internet dan ketersediaan bahan informasi perlu ditingkatkan. Meskipun tingkat kepuasan cukup tinggi, ada beberapa aspek yang masih memerlukan perhatian, seperti peningkatan akses internet dan kelengkapan referensi. Penelitian ini diharapkan dapat memberikan masukan untuk pengelola perpustakaan dalam merumuskan strategi peningkatan kualitas layanan di masa depan.
Kata Kunci: Perpustakaan, Mahasiswa, Kualitas Pelayanan, Kepuasan
TIKTOK DAN GENERASI Z: PERSEPSI MAHASISWA ILMU KOMUNIKASI K2 TERHADAP VIDEO PENDEK DI MEDIA SOSIA
Authors: Wijaya Atalarafi , Pramudya Gesit Abimanyu , Shofa Ghaitsa Diyan Zahira , Sandrina Tasya Aureny , Anargya Zeta M Rizky , Nugraha Joko Tri
Published: January 2025

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa tentang tayangan video pendek di media sosial Tik tok, khususnya bagi mahasiswa Ilmu Komunikasi K2. Platform tiktok merupakan salah satu media sosial yang mencakup banyak hal, bahkan tiktok dapat mempengaruhi persepsi seseorang pada setiap tayangan video pendeknya. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, dimana data primer diperoleh melalui penyebaran kuesioner via Google Form. Partisipan dalam penelitian ini adalah seluruh mahasiswa K2 Ilmu Komunikasi, dan menggunakan metode observasi dengan melakukan wawancara pada tiga narasumber. Hasil penelitian menunjukkan bahwa sebagian besar persepsi mahasiswa cenderung mengarah kepada para mahasiswa setuju jika platform tiktok dapat mempengaruhi persepsi mereka.
Kata Kunci: Persepsi, Platform Tiktok, Media Sosial
STRATEGI KOMUNIKASI PEMASARAN DI APLIKASI TIKTOK
Authors: Ivani Putri Aulia Dinda , Setyorini Murti Dwi , Dewi Maharani Nabilah Putri , Ariyanti Putri Nur Cantika , Bintang Zhafran Haikal , Nugraha Joko Tri
Published: January 2025

Komunikasi pemasaran semakin berkembang dengan pesat pada zaman digital ini. Adanya aplikasi TikTok tidak hanya dimanfaatkan untuk tujuan hiburan belaka, melainkan juga berperan sebagai strategi pemasaran digital yang efektif dalam memperkenalkan produk kepada khalayak untuk kepentingan perusahaan. Penelitian ini bertujuan untuk memahami seberapa efektifnya aplikasi Tiktok dalam mempromosikan produk dan menarik minat pembeli. Penelitian ini menggunakan metode kuantitatif. Data telah dikumpulkan melalui proses pengisian kuesioner secara mendalam oleh 75 partisipan yang dipilih berdasarkan kriteria tertentu, yaitu individu yang menggunakan aplikasi belanja online untuk keperluan pembelian produk tanpa batasan usia. Hasil penelitian menunjukkan bahwa Strategi komunikasi memiliki peran yang signifikan dalam pemasaran melalui aplikasi TikTok, di mana media promosi ini menjadi yang paling diminati dalam menyebarluaskan pesan dengan efisien. Hal ini memberikan peluang bagi bisnis untuk merancang strategi pemasaran yang efektif guna menarik minat calon konsumen tanpa membuat bosan.
kata kunci: strategi, promosi, produk, tiktok
THE NEOLIBERAL POLITICAL ECONOMY OF HIGHER EDUCATION: MARKETIZATION AND ITS IMPACT ON ACCESS AND QUALITY AT UNIVERSITAS HASANUDDIN
Authors: Esmati Shahabuddin , Emynorane Ralaivao Hanginiaina , Arrive Jean Tsitaire
Published: January 2025

This study aims to analyze the impact of neoliberal political economy in the context of higher education, precisely at Universitas Hasanuddin. The main focus of the study is to explore how the marketization process of higher education affects the accessibility and quality of education. The approach used in this study is qualitative with data collection methods through semi-structured interviews with 30 students and documentation studies related to the policies implemented at Hasanuddin University. The results show that the application of neoliberal principles in higher education management, such as an emphasis on efficiency, commercialization of educational services, and adapting the curriculum to market needs, has a significant impact on the accessibility of education for students from low economic backgrounds, as well as affecting the quality of education received. Apart from that, this marketization also has the potential to create inequality in the distribution of resources and create a gap between universities that have more funds and those that have less. It is hoped that these findings will provide deeper insight into the impact of neoliberal political economy on higher education and propose policies to improve access and quality of education at the state universities in Indonesia.
PENGARUH PERCEIVED VALUE DAN SOCIAL CULTURE TERHADAP PENGAMBILAN KEPUTUSAN PASIEN PADA LAYANAN KESEHATAN DI RSUD MAJENE
Authors: Achmad Djalaluddin Nurgadima , Masniati Masniati , Hidayat Laode , Hidayat Laode , Alim Muh. Chandra
Published: January 2025

Penelitian ini bertujuan untuk menganalisis pengaruh perceived value dan social culture terhadap pengambilan keputusan pasien dalam memilih layanan kesehatan di RSUD Majene. Dengan menggunakan pendekatan kuantitatif dan desain deskriptif analitik, penelitian ini melibatkan 150 responden yang dipilih melalui metode purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa perceived value memiliki pengaruh signifikan terhadap pengambilan keputusan pasien (koefisien regresi = 0.45; p < 0.05). Pasien cenderung memilih layanan kesehatan yang memberikan nilai manfaat sebanding dengan biaya dan usaha yang dikeluarkan. Selain itu, social culture juga berpengaruh signifikan (koefisien regresi = 0.30; p < 0.05), di mana norma sosial, keyakinan budaya, dan rekomendasi dari tokoh masyarakat memengaruhi preferensi pasien. Nilai R² sebesar 0.62 menunjukkan bahwa kedua variabel tersebut secara bersama-sama menjelaskan 62% variansi dalam pengambilan keputusan pasien. Penelitian ini memberikan wawasan bahwa peningkatan kualitas layanan rumah sakit dapat dicapai melalui optimalisasi nilai yang dirasakan pasien dan integrasi budaya lokal dalam strategi pemasaran. Dengan memahami faktor-faktor yang memengaruhi keputusan pasien, RSUD Majene dapat meningkatkan daya saing dan kualitas layanan kesehatan yang relevan dengan kebutuhan masyarakat setempat.
Dampak Libur Lebaran Terhadap Aktivitas Impor Tekstil di Indonesia
Authors: Khairani Nayla Rumaisyha , Rahmadiani Oktavia , Ardiyanti Vida Rizqina
Published: January 2025

The Eid holiday is an important moment for Indonesia because it has an impact on various economic sectors, including the textile industry. During this period, the demand for textile products such as clothing and fabrics is increasing, both for daily needs and special occasions. One of the factors affecting the national textile product (TPT) textile market is the increase in textile imports when domestic demand is not met by local producers. The purpose of this study is to analyze the impact of textile imports on the local industry during the Eid holiday, both from the perspective of economy, labor, and local business sustainability. The data used in this study came from relevant literature sources. The results of the study show that although textile imports can meet high demand, it can weaken the competitiveness of local products and threaten the sustainability of the domestic textile industry. These impacts include reduced competitiveness of local products in the domestic market, threats to employment in the textile sector, and impacts on the sustainability of local producers, especially small and medium enterprises. Therefore, strategic steps are needed to help the domestic textile industry.
Pengukuran Kinerja Yayasan Unit Air Bersih Nagari Gurun Menggunakan Metode Balanced Scorecard
Authors: Rahmi Mega , Yusri Misbah , Hamdani Muchlas , Hakim Muhammad Irfanul , Fikri Nurul , Putra Yosep Eka
Published: January 2025

The purpose of this paper is to analyze performance measurements at the Desert Development Drive Foundation for clean water units using the Balance Scorecard method. A Balanced Scorecard is a framework that helps organizations plan, focus, and manage their strategy. Located in Nagari Gurun, Sungai Tarab sub-district. This type of research includes quantitative data. and There were four discussions about performance during this study. First, financial effectiveness. Second, customer effectiveness, including target market, services, and ways to get more customers. Third, effective business processes and business rules. Fourth, effective expansion and innovation of clean water in Nagari Gurun. This study found that implementing BSC increases employees' understanding of the company's strategic goals, improves the way managers communicate with customers, and increases customer satisfaction. Additionally, the study found that BSC helps management make better and more conscious decisions. These results demonstrate the importance of BSC as a tool for achieving competitive advantage in a dynamic business environment, as well as contributing to management practices. It is hoped that this research can help the Nagari Gurun Clean Water Unit Foundation in measuring the performance carried out in the decision-making process and innovation for the future.
Exploring Urban Utility Preferences Across Income Levels In Rajshahi City, Bangladesh
Authors: Md. Abdus Sobhan  , Mahid Ahmmed  , Md. Elias Hossain
Published: January 2025

The urban utility preferences of different income levels are fundamental in formulating fair housing policies to address the housing needs of all urban residents. This makes it possible for urban planners and decision makers to construct communities that are accommodative and sustainable such that their way of life is improved and there is urbanization in a balanced approach in regard to social classes. The aim of the research is to examine the extent to which structural, neighborhood and environmental utilities affect house rents for the poor, middle income earners and highincome earners groups in Rajshahi City. The aim is to contribute to the evidence base for income sensitive planning and mainly housing policy about social housing for this group. A hedonic pricing model is used in this research while collecting primary data of 400 inhabited residents of Rajshahi City to assess how much each of the selected variables affects house rent through the different levels of income. From the regression analysis findings, it shows that income, education, and employment status are the significant factors that contribute to rent willingness. There is a demand among high-income families for environmental facilities such as availability of parks and clean surroundings; in contrast, middle- and lower-income families tend towards neighborhood and infrastructural features within the areas such as closeness to places of work and other relevant services. Recognize that policy efforts must concentrate on the equitable distribution of urban utilities to all income groups through infrastructure improvements. It will necessitate improving the basic services in poor and moderate-income neighborhoods while also developing the green and recreational areas in affluent areas to ensure fairness in urban transformation and enhanced living standards.
The Impact of Mobile Banking data on Credit Risk Assessment in Bangladesh
Authors: Abiduzzaman
Published: January 2025

This study explores the transformative role of mobile banking data in enhancing credit risk assessments within Bangladesh’s banking sector. As mobile financial services such as bKash, Rocket, and mCash expand, they generate valuable transactional data that can offer insights into financial behaviors, particularly for individuals lacking formal credit histories. This research examines how transaction frequency, volume, and savings patterns correlate with creditworthiness, demonstrating that mobile banking data serves as a reliable alternative for assessing borrower risk. By fostering financial inclusion, mobile banking enables underserved populations to access credit, driving economic growth. However, the study highlights challenges such as data privacy concerns, quality inconsistencies, and regulatory gaps. Addressing these issues through standardized frameworks and advanced analytics, including machine learning, can refine credit risk models, ensuring more accurate and equitable lending decisions. The findings offer significant implications for banks, policymakers, and researchers, paving the way for inclusive credit systems and sustainable financial development in Bangladesh.
Novel-River: "Jean-Christophe" by R. Rolland: the concept of the world and man
Authors: Krokhina Nadezhda Pavlovna
Published: January 2025

The subject of the study is the analysis of the synthetic genre of the river-novel in its specificity – in a polemic with a modern expanded understanding of the genre, erasing its originality. The aim of the work is also the cultural and philosophical actualization of the novel – in a polemic with its traditional social reading. The signs of the river-novel are highlighted and the synthetics of the genre is emphasized. It is noted that the novel is based on the unity of the world of the author and the hero and their dialogue. The main theme of the novel is analyzed – the disclosure of the creative perception of the world in its independence, openness to the world and constant changes, the connection of the main theme with two leitmotifs of the novel is shown – the ability to hear world music and the God-humanity of genius. Christoph's worldview is defined as pantheism: the mystery of unity is revealed to Christoph, linking him with the era of early German Romanticism. The main method of research is the structural analysis of the text, the main themes, motifs, and mythologies. It is emphasized that the epic of Rolland is the final work for the New European culture, the creators of which were the titans, the creators of great art. It is noted that the river-novel is based on the romantic tradition and expresses the spirit of a new idealism characteristic of the era of the turn of the XIX–XX centuries. The polemic of the novel, addressed to the life of the modern soul, is polemic to the theme of the decline of the West and the growing signs of the great war of peoples – on the eve of the First World War. It is noted that one of the facets of the river-novel with its belief in the power of creativity is the utopia of the international brotherhood of creative souls (close to the ideas of G. Hesse). It is emphasized that the pathos of the unity of the most important mental traditions of Europe permeates the entire novel – such is the music of Christophe, combining "German fantasy and the clear clarity of the Latin mind." The disclosure of the cultural and philosophical meanings of the novel and the specifics of the genre of the river novel constitute the novelty of scientific research. The conclusion is made about the synthetics of the river-novel genre: a myth novel, a utopia novel, a warning novel, an alternative history novel. The research opens up the possibility for further, more detailed comparison of the religion of creativity underlying the novel with the philosophical ideas of the twentieth century: A. Bergson's "Creative Impulse", N. A. Berdyaev's "Philosophy of Creativity", L. N. Gumilev's theory of passionarity, as well as the analysis of the novel in the Russian artistic context.
Suppression of randomness of electrically pumped random lasing from light-emitting devices based on ZnO films
Authors: JI Ran , JIANG Shuming , XIA Chengtao , YANG Deren , MA Xiangyang ,   State Key Laboratory of Silicon and Advanced Semiconductor Materials, Zhejiang University, Hangzhou 310027, China,   Shangyu Institute of Semiconductor Materials, Shaoxing 312300, China
Published: January 2025

In this work, the randomness of electrically pumped random laser (RL) from ZnO-based metal-insulator-semiconductor (MIS) structured light-emitting device (LED) is significantly suppressed, by using appropriately patterned hydrothermal ZnO film with large crystal grains as the light-emitting layer. The hydrothermal ZnO film on silicon substrate, with the crystal grains sized over 500 nm, is first patterned into a number of square blocks separated by streets by using laser direct writing photolithography. Based on such a patterned ZnO film, the MIS (Au/SiO2/ZnO) structured LEDs are prepared on silicon substrates. Under the same injection current, the LED with the patterned ZnO film exhibits much fewer RL modes than that with the non-patterned ZnO film and, moreover, the former displays ever-fewer RL modes with the the decrease of block size. Besides, the wavelength of the strongest RL mode from the LED with the patterned ZnO film fluctuates in a much narrower range than that with the non-patterned ZnO film. It is worth mentioning that the LED with the patterned hydrothermal ZnO film can even be pumped into the single-mode RL under the desirable conditions such as low injection current and small patterned blocks. Moreover, the comparative investigation indicates that the LED with the large-grain hydrothermal ZnO film exhibits the smaller RL threshold current than that with the small-grain sputtered ZnO film, and the former has fewer RL modes and a higher output lasing power than the latter under the same injection current. As for the physical mechanism behind the aforementioned results, it is analyzed as follows. Regarding the LED with the patterned ZnO film, on the one hand, due to the limited numbers of crystal grains and grain boundaries within a single block, the multiple optical scattering is remarkably suppressed. Then, the paths through which the net optical gain and therefore the lasing action can be achieved via multiple optical scattering are much fewer than those in the case of the non-patterned ZnO film. On the other hand, due to optical gain competition among different RL modes occurring within the limited space of a single block, the RL modes with significant spatial overlap cannot lase simultaneously. For the two-fold reasons as mentioned above, the LED exhibits ever-fewer RL modes with the decrease of the size of blocks. Moreover, the inter-block optical coupling enables the optical gain competition among different RL modes to be more violent within a single block, leading to further reduction of RL modes.
Specific presynaptic functions require distinct Drosophila Cav2 splice isoforms
Authors: Bell Christopher , Kilo Lukas , Gottschalk Daniel , Arian Jashar , Deneke Lea , Kern Hanna , Rickert Christof , Kobler Oliver , Strauß Julia , Heine Martin , Duch Carsten , Ryglewski Stefanie
Published: January 2025

The multiplicity of neural circuits that accommodate the sheer infinite number of computations conducted by brains requires diverse synapse and neuron types. At many vertebrate synapses release probability and other aspects of presynaptic function are tuned by different combinations of Ca
v
2.1, Ca
v
2.2, and Ca
v
2.3 channels. By contrast, most invertebrate genomes contain only one
Ca
v
2
gene. The one Drosophila Ca
v
2 homolog, cacophony (cac), localizes to presynaptic active zones (AZs) to induce synaptic vesicle release. We hypothesize that Drosophila cac functional diversity is enhanced by two specific exon pairs that are mutually exclusively spliced and not conserved in vertebrates, one in the voltage sensor and one in the intracellular loop containing the binding site(s) for Ca
β
and G-protein βγ subunits. We test our hypothesis by combining opto– and electrophysiological with neuroanatomical approaches at a fast glutamatergic model synapse, the Drosophila larval neuromuscular junction. We find that alternative splicing in the voltage sensor affects channel activation voltage and is imperative for normal synapse function. Only the isoform with the higher activation voltage localizes to the presynaptic AZ and mediates evoked release. Removal of these cac splice isoforms renders fast glutamatergic synapses non-functional. By contrast, alternative splicing at the other alternative exon that encodes the intracellular loop between the first and the second homologous repeats does not affect cac presynaptic AZ localization, but it tunes multiple aspects of presynaptic function. While expression of one exon yields normal transmission, expression of the other exon reduces channel number in the AZ and thus release probability. This also abolishes presynaptic homeostatic plasticity. Moreover, reduced channel number upon selective exon excision increases paired pulse ratios and the variability of synaptic depression during low frequency stimulation trains (1 and 10 Hz), and thus affects short term plasticity. Effects on short term plasticity can be rescued by increasing the external calcium concentration to match release probability to control. In sum, in Drosophila alternative splicing provides a mechanism to regulate different aspects of presynaptic functions with only one
Ca
v
2
gene.
Mixed representations of choice direction and outcome by GABA/glutamate cotransmitting neurons in the entopeduncular nucleus
Authors: Locantore Julianna R , Liu Yijun , White Jesse , Wallace Janet Berrios , Beron Celia C , Kraft Emily , Sabatini Bernardo L , Wallace Michael L
Published: January 2025

The basal ganglia (BG) are an evolutionarily conserved and phylogenetically old set of sub-cortical nuclei that guide action selection, evaluation, and reinforcement. The entopeduncular nucleus (EP) is a major BG output nucleus that contains a population of GABA/glutamate cotransmitting neurons (EP

Sst+

) that specifically target the lateral habenula (LHb) and whose function in behavior remains mysterious. Here we use a probabilistic switching task that requires an animal to maintain flexible relationships between action selection and evaluation to examine when and how GABA/glutamate cotransmitting neurons contribute to behavior. We find that EP

Sst+

neurons are strongly engaged during this task and show bidirectional changes in activity during the choice and outcome periods of a trial. We then tested the effects of either permanently blocking cotransmission or modifying the GABA/glutamate ratio on behavior in well-trained animals. Neither manipulation produced detectable changes in behavior despite significant changes in synaptic transmission in the LHb, demonstrating that the outputs of these neurons are not required for on-going action-outcome updating in a probabilistic switching task.
Prophage regulation of Shewanella fidelis 3313 motility and biofilm formation: implications for gut colonization dynamics in Ciona robusta
Authors: Natarajan Ojas , Gibboney Susanne L , Young Morgan N , Lim Shen Jean , Nguyen Felicia , Pluta Natalia , Atkinson Celine GF , Liberti Assunta , Kees Eric D , Leigh Brittany A , Breitbart Mya , Gralnick Jeffrey A , Dishaw Larry J
Published: January 2025

Lysogens, bacteria that contain viruses (prophages) integrated into their genomes, are abundant in the gut of animals. Prophages often influence bacterial traits; however, the influence of prophages on the gut microbiota-host immune axis in animals remains poorly understood.Here, we investigate the influence of the prophage SfPat on
Shewanella fidelis
3313, a persistent member of the gut microbiome of the model marine tunicate,
Ciona robusta
. Establishment of a SfPat deletion mutant (ΔSfPat) reveals the influence of this prophage on bacterial physiology
in vitro
and during colonization of the
Ciona
gut.
In vitro
, deletion of SfPat reduces
S. fidelis
3313 motility and swimming while increasing biofilm formation. To understand the
in vivo
impact of these prophage-induced changes in bacterial traits, we exposed metamorphic stage 4
Ciona
juveniles to wildtype (WT) and ΔSfPat strains. During colonization, ΔSfPat localizes to distinct areas of the gut compared to the WT strain. We tested the differential expression of various regulators of cyclic-di-GMP, a secondary signaling molecule known to mediate biofilm formation and motility. The pdeB gene, which encodes a bacterial phosphodiesterase known to influence biofilm formation and motility by degrading cyclic-di-GMP, is upregulated in the WT strain but not in ΔSfPat when examined
in vivo
. Expression of the
Ciona
gut immune effector, VCBP-C, is enhanced during colonization by ΔSfPat compared to the WT strain; however, VCBP-C binding to the WT strain does not promote the excision of SfPat in an SOS-dependent pathway. Our findings suggest that SfPat influences host perception of this important colonizing commensal and highlights the significance of investigating interkingdom dynamics between prophages, bacteria, and their animal hosts to better understand the gut microbiota-host immune axis.
PPARγ mediated enhanced lipid biogenesis fuels Mycobacterium tuberculosis growth in a drug-tolerant hepatocyte environment
Authors: Sarkar Binayak , Singh Jyotsna , Yadav Mohit , Sharma Priya , Sharma Raman Deep , Singh Shweta , Chandramouli Aakash , Mehdiratta Kritee , Kumar Ashwani , Kamat Siddhesh S , Ghorpade Devram S , Mohanty Debasisa , Kumar Dhiraj , Gokhale Rajesh S
Published: January 2025

Mycobacterium tuberculosis
(Mtb) infection of the lungs, besides producing prolonged cough with mucus, also causes progressive fatigue and cachexia with debilitating loss of muscle mass. While anti-tuberculosis (TB) drug therapy is directed toward eliminating bacilli, the treatment regimen ignores the systemic pathogenic derailments that probably dictate TB-associated mortality and morbidity. Presently, it is not understood whether Mtb spreads to metabolic organs and brings about these impairments. Here we show that Mtb creates a replication-conducive milieu of lipid droplets in hepatocytes by upregulating transcription factor PPARγ and scavenging lipids from the host cells. In hepatocytes, Mtb shields itself against the common anti-TB drugs by inducing drug-metabolizing enzymes. Infection of the hepatocytes in the
in vivo
aerosol mice model can be consistently observed post-week 4 along with enhanced expression of PPARγ and drug-metabolizing enzymes. Moreover, histopathological analysis indeed shows the presence of Mtb in hepatocytes along with granuloma-like structures in human biopsied liver sections. Hepatotropism of Mtb during the chronic infectious cycle results in immuno-metabolic dysregulation that could magnify local and systemic pathogenicity, altering clinical presentations.