IMPLEMENTATION OF THE DIVERSIFICATION STRATEGY FOR THE FORMATION OF THE ADAPTABILITY OF THE ENTERPRISE
Authors: Kurbatska Larysa , Kvasova Luidmyla , Lozovyi Denys 
Published: January 2025

The purpose of this paper is to explore the significance of production diversification as a strategic approach for enhancing the adaptability and resilience of enterprises in a volatile economic environment. It aims to analyze the various diversification strategies available to businesses, assess the associated risks and opportunities, and identify the key factors that influence the selection of an optimal diversification strategy. Through this exploration, the paper underscores the importance of diversification in securing the long-term viability and success of enterprises in today's dynamic marketplace. Metodology of the paper. The methodology of this paper involves a comprehensive approach to exploring production diversification as a strategic tool for enhancing enterprise adaptability and resilience. A thorough review of existing literature on production diversification, adaptability, and resilience in enterprises will be conducted. This will include academic articles, industry reports, and case studies to establish a theoretical framework and identify best practices. In-depth interviews and surveys will be conducted with business leaders and industry experts to gather insights on their experiences with diversification strategies. This qualitative data will help to understand the practical challenges and successes associated with implementing diversification. Recommendations. Based on the findings, practical recommendations will be formulated for business leaders on how to select and implement optimal diversification strategies to enhance adaptability and resilience. Limitations and Future Research: The paper will also discuss the limitations of the study and suggest areas for future research to further explore the topic of production diversification. This methodology aims to provide a holistic understanding of production diversification and its significance in navigating the complexities of the modern economic landscape. Results. The results of the study indicate that companies that actively engage in production diversification tend to exhibit greater adaptability and resilience in volatile markets. Analysis of case studies revealed that successful diversification strategies often involve a combination of product innovation and market expansion. Qualitative insights from industry leaders highlighted the importance of aligning diversification efforts with core competencies to mitigate risks. Practical implicatrions. The practical implications of this study suggest that businesses should prioritize production diversification as a key strategy for enhancing adaptability and resilience in changing market conditions. Value / originality. The originality of this study lies in its comprehensive approach to understanding production diversification, integrating both qualitative and quantitative analyses to provide a well-rounded perspective. By synthesizing insights from industry leaders, case studies, and statistical data, the research offers actionable recommendations that are grounded in real-world experiences.