Museum Knowledge Transfer Performance Based on the Input-Process-Outcome Mechanism: A Comparative Study of Museum Exhibitions in China and Korea
Authors: FENG Yu-juan , DENG Jian-ying , WANG wei 
Published: February 2025

One of the functions of museums is to realize the dissemination and inheritance of cultural knowledge, and the maximization of cultural knowledge of museums to be absorbed and utilized by visitors is influenced by a variety of factors. This study examines the influence of explicit and implicit knowledge of museums on the transfer performance of visitors and the mechanism of influence, focusing on the question of how museum knowledge can be absorbed and utilized by visitors with maximum efficiency. At the same time, the cultures of China and South Korea are both different and related, and the similarities and differences that exist between the two countries in terms of the transfer performance of museum knowledge are also a concern of this study. The purpose of this study to address the above issues is to explore the mechanism of the effect of museum knowledge on visitors' knowledge transfer performance, and to examine the differences of this mechanism in different cultural contexts, so as to provide a reference for cultural absorption and cultural exchanges. The research methodology used in this study is to take the National Central Museum of Korea and the Shandong Museum of China as research cases, conduct questionnaire surveys in both countries respectively, process the survey data using SPSS19.0 and AMOS21.0 software packages, and construct structural equation modeling. The main research conclusions obtained are: In the museum visit context, both explicit and implicit museum knowledge have a direct predictive effect on visitors' knowledge transfer performance, and the more explicit and implicit knowledge is displayed, the higher their knowledge transfer performance, and this predictive relationship applies to both China and South Korea; and Chinese visitors have a higher transfer performance for both explicit and implicit knowledge. Museum explicit knowledge and implicit knowledge realize the influence on knowledge transfer performance through the chain mediation of knowledge expression level and knowledge acceptance characteristics, thus improving the degree of knowledge transfer performance, and this chain mediation effect applies to both China and Korea. However, in the process of chain mediation, Chinese visitors rely more on explicit knowledge and the influence of mediating variables, while Korean visitors are affected by the over-expression of knowledge in the process of knowledge transfer and absorption, which may weaken the transfer performance of knowledge. Considering the common effects of the all-variable model, the conclusion that applies to both China and Korea is that visitors' knowledge acceptance characteristics are the nearest and strongest predictor variables of knowledge transfer performance, and that to promote the realization of knowledge transfer performance in museums, the most important thing to focus on is to improve the knowledge acceptance ability of the visitors, and to promote knowledge acceptance characteristics such as the willingness to visit and the degree of commitment.