Optimization of Business Organizational Communications Between the University and Governmental and Administration Bodies in the Context of the RBM Methodology
Authors: Khymytsia N. , Mоrushko O. 
Published: December 2023

The relevance of the article. In the modern information era, strategic communications management has become one of the conditions for competitiveness and effective development of any organization. Thanks to improved communication processes, social institutions make a significant leap in the direction of improving management, interaction with various audiences and interested parties in solving strategic tasks. There is also an increase in the intensity of organizational communications, which are now necessary for the effective operation of commercial and government structures.

Organizational communications help enterprises and organizations interact more effectively with the environment by exchanging information. Representatives of various fields of activity become participants in organizational communications, and they include various forms of business communication. The relevance of this problem is determined by the fact that modern organizational communications are already an independent management function, the effective implementation of which is possible only under the condition of a professional approach. The effectiveness of organizational communications is a guarantee of success for all organizations and institutions, especially for those with a wide branched branch structure.

The purpose of the article — to analyze the main aspects and advantages of the RESULTS BASED MANAGEMENT (RBM) methodology, to consider the current directions of organizational communications between the educational institution and local authorities and management in the context of the modern information age, to outline the ways of using the tools of the RBM methodology to optimize organizational communications between the university and authorities.

The methodology. Analytical method, methods of description, comparison and generalization were applied in the research process.

The results. The essence and basic principles of the RBM methodology are described. The specifics, forms, ways and methods of communication in the context of the RBM methodology are outlined. The issue of active participants in external communications was considered. An algorithm for building a detailed scheme of external communications is provided, and a kind of map of all authorities and management bodies interested in communication is created. A table with a list of communication formats (information interaction) has been developed for each local authority and management. The expediency of choosing a communication format is specified.

The scientific novelty. In this study, for the first time, an algorithm for optimizing external communications between the university and local authorities and management in the context of the RBM methodology is proposed.

The practical significance. Research materials and conclusions can be used for the development of information and communication strategies of universities and the optimization of communication policies in the work of public authorities and management.

Conclusions. The practical application of the methodology of results-based management (Results-Based Management) is extremely relevant in the cooperation of university institutions with authorities and local administration, since it is precisely such interactions that currently require development, planning, implementation and monitoring.

Communications, information campaigns, interaction and cooperation with institutions and stakeholders play a key role in this methodology.