bluuebunny/crossref_metadata_2025 huggingface dataset:
Golpe ou impeachment? Um embate ideológico sob a perspectiva da Análise do Discurso
Authors: Ghessi-Arroyo Rafaela Regina
Published: October 2024

O presente trabalho tem por objetivo, a partir dos pressupostos teóricos da Análise do Discurso de linha francesa (MAINGUENEAU, 2008), analisar o embate ideológico entre os que defendem a legalidade do impeachment da ex-presidente Dilma Rousseff em 2016, e os que acreditam que se configura como um golpe à democracia. O par Golpe/Impeachment representa os saberes de duas formações discursivas que estão em embate, de modo que cada uma corresponde uma maneira diferente de significar a destituição de Dilma Rousseff. Este trabalho defende a hipótese do primado do interdiscurso (MAINGUENEAU, 2008), em que, na perspectiva de uma heterogeneidade constitutiva dos discursos, há uma relação inextricável entre o Mesmo do discurso e seu Outro. Tal perspectiva possibilitará a compreensão das diferenças e contradições que são postas em movimento nesses dois posicionamentos, evidenciando o funcionamento da ideologia materializada no discurso. Como corpus de análise, foram selecionadas publicações da rede social Facebook, um espaço que reforça questões polêmicas, além de ser um veí­culo de compartilhamento coletivo de opiniões e posicionamentos. Com as análises, foi possí­vel observar que a FD de esquerda, por exemplo, visa dissociar todo termo semântico que considera o pedido de impeachment constitucional, enquanto que seu adversário integra esses termos em seu discurso, muitas vezes, integrando seu Outro como forma de simulacro, que consiste em criticar não a semântica do discurso adversário, mas sua pretensão em legitimar o discurso de direita.
Gesto como categoria linguí­stica: incorporação ou exterioridade teórica?
Authors: Silva Silvana
Published: October 2024

No presente artigo, apresentamos uma discussão do gesto como categoria linguí­stica, a partir da problematização inicial de Badir (2019), a qual nos remete aos enlaces entre a Retórica e o paradigma dos Estudos Enunciativos, bem como à articulação gesto e figura. Partimos da tradição retórica e seus enlaces com a linguí­stica, tal como desenhada por Fiorin (2020), bem como aprofundamos uma possí­vel abordagem da relação gesto e figura no texto "Observações da função freudiana na linguagem", de Émile Benveniste. Nesse texto, constatamos que a enunciação está vinculada à chamada propriedade correspondencial da linguagem. Por fim, abordamos a noção de figura e sua relação com a dimensão inconsciente em Lyotard (1971). A tí­tulo de ilustração da propriedade correspondencial da linguagem, elaboramos uma análise de dois poemas, Los espejos e Al espejo, sobre o espelho de Jorge Luis Borges.
Sala de Aula Invertida e Letramento Crí­tico nas aulas de inglês: uma experiência de ensino remoto emergencial
Authors: Duarte Gabriela Bohlmann , Tavares Claudia
Published: October 2024

O presente artigo analisa as possibilidades e os desafios do Letramento Crí­tico (LC) e da Sala de Aula Invertida (SAI) nas aulas de inglês em uma escola pública durante o ensino remoto emergencial. Por meio da pesquisa-ação, coletam-se dados nas aulas sí­ncronas e assí­ncronas através das plataformas digitais do Whatsapp, Canva e Google Meet. A análise dos dados demonstra a participação ativa dos discentes, bem como a sua interação com a lí­ngua enquanto refletem e discutem sobre suas identidades e a cidadania. Com isso, essa experiência possibilita novas formas de aprendizagem no ensino fundamental diante dos desafios apresentados no processo de mediar o uso do inglês de forma consciente e remota.
Os saberes docentes e a responsividade de licenciadas/estagiárias em letras/português no ensino remoto emergencial
Authors: Silva Júnior Silvio Nunes da , Gomes Geam Karlo
Published: October 2024

Pensar os saberes docentes tem sido relevante numa sociedade marcada por mudanças que seguem o fluxo vivo e dinâmico da educação escolar. A cada nova experiência, os sujeitos respondem ativamente ao que lhes é imposto e, por essa razão, constroem espaços para a produção de conhecimentos. Diante disso, e levando em consideração os desafios encontrados para o desenvolvimento das práticas docentes no ensino remoto emergencial por professores de lí­ngua portuguesa em formação inicial, o objetivo deste trabalho é estudar a responsividade ativa de licenciandas em Letras/Português na construção de seus saberes docentes no perí­odo de estágio supervisionado no ensino remoto emergencial. A partir de uma abordagem qualitativa de pesquisa, dentro da perspectiva da Linguí­stica Aplicada, área responsiva e responsável, os discursos analisados revelam três focos pelos quais perpassam os movimentos responsivos de três licenciandas que colaboraram com a pesquisa, tais como: saberes docentes e respostas ativas com foco na formação do professor e nas metodologias de ensino, saberes docentes e respostas ativas com foco no estudante e saberes docentes e respostas ativas com foco na atuação e nas condições profissionais.
A mediação dialógica e o ensino-aprendizagem de lí­ngua inglesa como re/ação cultural: debates para a produção textual
Authors: Souto Maior Rita de Cássia , Silva Poliana Pimentel , Luz Lilian Soares de Figueiredo
Published: October 2024

Nosso objetivo é refletir sobre uma proposta de ensino-aprendizagem numa perspectiva discursiva de ensino, considerando aspectos da pós-modernidade (HALL, 1997; GIDDENS, 1991, 2002), a necessidade do saber situado (SOUTO MAIOR, 2018) e os estudos discursivos (BAKHTIN, 2003). No âmbito das pesquisas qualitativas e com base referencial de pesquisa-ação (BARBIER, 2007; THIOLLENT, 2008), a pesquisa foi realizada numa turma do 9º ano do ensino fundamental de uma escola pública de um povoado de um municí­pio do estado de Alagoas. Considerando a importância dos aspectos sócio-culturais do contexto, analisamos o desenvolvimento crí­tico do aprendizado dos participantes, como uma prática baseada na mediação dialógica docente (LUZ, 2017), problematização de questões sobre a cultura do outro (SILVA, 2014) e sobre os discursos envolventes (SOUTO MAIOR, 2009) nas atividades de debates para a produção textual. Suscitamos, como resultado, possibilidades pedagógicas que podem nortear o ensino de lí­ngua dentro de práticas do que chamamos de re/ações culturais, nas quais os/as discentes estão envolvidos e (re)constroem conhecimentos significativos e sentidos sociais.
“Eu já fui julgado três vezes pelo povo brasileiro”: Lula e as representações discursivas de si no interrogatório do triplex
Authors: Santana José Max , Queiroz Maria Eliete de
Published: October 2024

No presente artigo, objetivamos analisar as representações discursivas de si, enquanto julgado, construídas pelo ex-presidente do Brasil, Luiz Inácio Lula da Silva, no interrogatório do caso triplex. O ex-presidente Lula foi acusado pelo Ministério Público Federal de ser proprietário de um apartamento do tipo triplex, adquirido por meio de um suposto esquema de corrupção. Ao longo do processo, o ex-presidente teve a oportunidade de apresentar a sua defesa perante o então juiz federal Sérgio Moro, argumentando em favor da sua inocência e esclarecendo os fatos que embasavam a denúncia. Adotamos como perspectiva teórica a Linguística Textual (LT), com foco na Análise Textual dos Discursos (ATD), com ênfase na categoria semântica da Representação discursiva (Rd). Para isso, respaldamo-nos em Adam (2011), Rodrigues et al. (2010), Rodrigues et al. (2012), Queiroz (2013), entre outros. Como metodologia, empregamos o método dedutivo e a abordagem qualitativa de cunho descritivo e interpretativo, o que possibilitou descrever e interpretar os dados presentes no corpus, buscando compreender os sentidos construídos no co(n)texto. A Rd de julgado foi analisada por meio das categorias semânticas da referenciação, da predicação e da modificação. Em nossos resultados, foi possível constatar que, no interrogatório, o ex-presidente constrói uma Rd de si, enquanto julgado pela justiça por meio do processo penal e julgado pelo povo por meio do processo político eleitoral.
Produção textual e dialogismo em enunciados responsivos da rede social Facebook
Authors: Sousa Claudemir
Published: October 2024

Neste artigo, analisa-se quatro postagens e quatro comentários de perfis da rede social Facebook. O objetivo é discutir como a escrita na web manifesta a dialogia. Para realizar este estudo, recorre-se a interações na página Quebrando o Tabu acerca de temas polêmicos, como: racismo, homofobia, violência contra mulheres e drogas. As análises serão baseadas nos conceitos de interação, dialogismo, enunciado concreto e axiologia, de Bakhtin (1976, 1981, 1988, 2011) e seus interlocutores (FIORIN, 2006; KOCH, 1997; MARCURSCHI, 2008); de convergência e cultura participativa, de Jenkins (2009); de inteligência coletiva e cibercultura, de Lévy (1999, 2007); e nas contribuições de Aragão e Dias (2014) acerca das redes sociais. Conclui-se que os perfis de redes sociais elaboram enunciados responsivos e dialógicos que também evidenciam reprodução de enunciados formulados alhures e paráfrases quase literais dos enunciados de outrem, fenômeno que elide a agência e argumentação do produtor de texto na cultura digital colaborativa.
Formation and Development of Sociology in the System of Party and State Educational Institutions of the Russian Far East (1958–2010)
Authors:   The Russian Presidential Academy of National Economy  and  Public  Administration,  the  Far-Eastern  institute of management – branch  of  RANEPA, Krivonosova L. A.
Published: October 2024

The article presents the main milestones in the development of sociology in the Russian Far East. The institutionalization of regional sociology in the Soviet, perestroika, and modern periods is traced in chronological order, the features of formation are noted. Based on the materials of the State Archive of the Khabarovsk Territory and the Archive of the Far Eastern Institute of Management historical facts and events reflecting the process of formation and development of sociological science and practice in the Far Eastern territories of Russia are considered. The article presents the institutionalization of sociology since the beginning of the 90s of the twentieth century as an academic discipline that forms sociological thinking of future and current managers and sociologists. The contribution of the Far Eastern party and modern sociologists is described. The authors' assessments and conclusions about stages of Russian Far Eastern sociological science development give understanding of its historical lessons how to scientific support activities of authorities and how to manage further socio-economic development of the Russian Far East better for improving the quality of life of its population.
Regional Investment Standard maturity mechanisms as a factor in increasing investment activity of the territories of the Russian Federation
Authors:   The Russian Presidential Academy of National Economy and Public Administration, the North-Western institute of management – branch of RANEPA, Medvedeva N.V. , Maslyuk N.A. ,   The Russian Presidential Academy of National Economy and Public Administration, the  Far-Eastern  institute of management – branch of RANEPA
Published: October 2024

The research relevance is determined by the need to assess the potential of transformations in the activities of public authorities to attract investment in regions and municipalities. The article considers the processes of dynamic changes in the mechanism of the regional investment standard, determined by the investment needs of the country's regions and implemented in the form of elements of fine-tuning the current mechanism. The authors determine the results of the implementation of the second-generation regional investment standard and identify the reserves for the development of its tools, substantiate the processes of transformation and maturity which meet modern macroeconomic challenges and priority goals of economic growth. The maturity mechanisms of the third-generation regional investment standard are briefly characterized. The correlation of new elements of regional and municipal investment standards is determined. The problem field of interfacing these mechanisms in the process of their implementation is outlined. At the stage of unification of elements of the municipal investment standard and coordination of actions of regions and municipalities to increase investment activity, generalization of regional experience in order to identify successful practices for their further replication is of practical interest. The conditions of applicability of the regional investment standard maturity mechanisms for increasing the investment activity of territories are: unification of approaches to the implementation of elements of the municipal investment standard; interfacing of elements of regional and municipal investment standards in order to create conditions for the implementation of proactive investment strategy of municipalities; generalization and replication of successful practices of territories on the integration of the municipal standard in the system of regional investment policy. The results of implementing the regional investment standard should be: the dynamics and structure of investments (growth of the volume of investments); increase (taking into account possible expansion) of the number of investors; growth of the degree of trust and satisfaction of business with actions of the authorities.
A study on the risks and efficiency of the forex market based on the detrended fluctuation analysis
Authors: Shehu Elona , Çupi Bukurie , Duraj Brunilda
Published: October 2024

Exchange rate fluctuations profoundly impact macroeconomic variables, making them a focal point for policymakers. This study is grounded in the efficient market hypothesis (EMH), asserting that such forecasts offer no utility due to all relevant information being embedded in asset prices. The research problem is rooted in the dynamics of currency exchange rate fluctuations and their impact on the Albanian economy. The research aims to analyse Albanian lek (ALL)/euro (EUR) exchange rate dynamics and their impact on Albania’s economy, assessing market efficiency and providing insights for monetary and fiscal policy design. The method used is a detrended fluctuation analysis (DFA) which consists of a root mean square analysis of a random walking pattern (Peng et al., 1994). This method is used to assess adherence to the weak form of EMH. Findings indicate that the Albanian foreign exchange market closely resembles a random walk, suggesting efficiency during specific periods. The study underscores the exchange rate’s dual impact: its influence on domestic price levels and its broader implications for the real economy and balance of payments. This paper is relevant as it offers crucial insights into currency exchange rate dynamics and their economic impacts, supporting policymakers in improving Albania’s economic stability and market efficiency.
PROVENIR DEL PORVENIR
Authors: Paula Urbano
Published: October 2024

In Provenir del porvenir Urbano hovers through the fields of sociology, archaeology and philosophy while reflecting on the different mediations of the work: the guided tour, the performance lecture and the video essay. The exposition is based on a speculative artistic-historiographic project where the artist, in the context and aesthetics of the Museum of History, connects her own genealogy with the North. The investigation is a response to recurrent question to people of color living in Scandinavia: “Where do you come from?” This question leads to an epistemological enquire, discussing the limits of knowledge production on a scientific basis versus knowledge production on an artistic basis.
Transport by Asian Summer Monsoon Convection to the Upper Troposphere and Lower Stratosphere during ACCLIP (2022)
Authors: Smith Warren P , Pan Laura L , Ueyama Rei , Honomichl Shawn , Campos Teresa L , Viciani Silvia , D'Amato Francesco , Bianchini Giovanni , Barucci Marco , Hornbrook Rebecca S. , Apel Eric C , Hills Alan J. , Barletta Barbara , Atlas Elliot L. , Schauffler Sue M. , Treadaway Victoria , Smith Katie Rose , Lueb Richard , Hendershot Roger , Donnelly Stephen G. , Rollins Andrew W. , Waxman Eleanor , Novak Gordon , Huey L. Gregory , Tanner David J. , Lee Young Ro , Bekemeier Chelsea A. , Bowman Kenneth P.
Published: October 2024

The Asian Summer Monsoon (ASM) has garnered attention in recent years
for its impacts on the composition of the upper troposphere and lower
stratosphere (UTLS) via deep convection. A recent observational effort
into this mechanism, the Asian summer monsoon Chemical and CLimate
Impact Project (ACCLIP), sampled the composition of the ASM UTLS over
the northwestern Pacific during boreal summer 2022 using two airborne
platforms. In this work, we integrate Lagrangian trajectory modeling
with convective cloud top observations to diagnose ASM convective
transport which contributed to ACCLIP airborne observations. This
diagnostic is applied to explore the properties of convective transport
associated with prominent ASM sub-systems, revealing that convective
transport along the East Asia Subtropical Front generally contained more
pollutants than from South Asia, for species ranging in lifetime from
days to months. The convective transport diagnostic is used to isolate
three convective transport events over eastern Asia which had distinct
chemical tracer relationship slopes, indicating the different economical
behaviors of the contributing source regions. One of these transport
events is explored in greater detail, where a polluted air mass was
sampled from convection over the Northeast China Plain. This event was
largely confined to 12-15 km altitude, which may be high enough to
impact the composition of the stratosphere. Overall, the presented
diagnosis of convective transport contribution to ACCLIP airborne
sampling indicates a key scientific success of the campaign and enables
process studies of the climate interactions from the two ASM sub-system.
Kreowanie wizerunku przedsiębiorstwa usługowego na rzecz budowania relacji w transferze technologii
Authors: Glabiszewski Waldemar
Published: October 2024

W niniejszym opracowaniu autor pragnie zaprezentować wielowymiarową rolę wizerunku przedsiębiorstwa, zwłaszcza w działalności o charakterze usługowym. W szczególności jednak stawia sobie za cel dokonanie wieloaspektowej oceny znaczenia wizerunku przedsiębiorstwa usług finansowych w procesie dokonywanego na jego rzecz transferu technologii. W związku z powyższym identyfikuje liczne potencjalne relacje, występujące w procesie transferu technologii na etapie jego inicjowania, przeprowadzania i finalizowania, a następnie ukazuje wpływ wizerunku przedsiębiorstwa na ich podejmowanie i podtrzymywanie. W konsekwencji uzmysławia, w jak dużym stopniu wizerunek przedsiębiorstwa usługowego warunkuje skuteczność absorpcji technologii. Ułatwia on bowiem nawiązywanie niezbędnych w tym procesie kontaktów oraz determinuje jakość i trwałość przewidzianych w nim proinnowacyjnych relacji. I to nie tylko z dawcami technologii, pośrednikami w transferze technologii czy innymi podmiotami jakkolwiek ten proces wspierającymi, ale także z klientami, którzy będąc bezpośrednimi odbiorcami efektów nowo wdrożonej technologii, decydują o ostatecznym sukcesie tego protechnologicznego przedsięwzięcia.
Rola usług Spa & Wellness w kreowaniu pozytywnych doświadczeń konsumentów na przykładzie produktów hotelowych
Authors: Grobelna Aleksandra , Marciszewska Barbara
Published: October 2024

Obecnie Spa & Wellness staje się dynamicznie rozwijającym komponentem oferty hotelu. Produkty Spa & Wellness kształtują realnie silniejszą pozycję hoteli na współczesnym rynku, a dla konsumenta stanowią źródło nowych doświadczeń i dodatkowej satysfakcji. Celem niniejszego artykułu jest przedstawienie doświadczeń wynikających z konsumpcji usług Spa & Wellness jako czynnika doskonalenia jakości produktu hotelowego. Podstawowym problemem badawczym jest poszukiwanie odpowiedzi na pytanie, czy doświadczenia konsumpcyjne kształtują jakość produktu hotelowego zawierającego usługi Spa &Wellness. Metody badawcze, wykorzystane przy pisaniu niniejszego artykułu to krytyczna analiza literatury przedmiotu, odnosząca się do dotychczasowych badań z zakresu rozwoju produktu turystycznego w Polsce. Analiza literatury, która odnosi się do problematyki Spa & Wellness (w tym w hotelarstwie) prowadzi do następujących wniosków: ? Pakiet turystyczny który obejmuje usługi Spa & Wellness odgrywa ważną rolę zarówno w procesie promocji hotelu jak i kreowaniu pozytywnego wizerunku obiektu; ? Spa & Wellness pobudza popyt turystyczny w odniesieniu do produktów, generując zyski dla hoteli, i regionu turystycznego, jako całości; ? Potencjalne pozytywne zmiany popytu turystycznego mogą być określone jako: dłuższe pobyty w hotelach, dzięki Spa &Wellness jako komponentu produktu turystycznego; ? Wzrost wydatków turystów; ? Zmniejszenie wpływu sezonowości na popyt turystyczny. Sugeruje to, że turyści oczekują zmian w strukturze produktów turystycznych wykorzystujących składnik Spa & Wellness. Dla gości hotelowych istotne bowiem okazuje się zarówno zróżnicowanie samego produktu jak i wyższa jakości usług Spa i Wellness. Menedżerowie muszą być zatem świadomi, że nowatorskie podejście do produktów turystycznych kreuje ich nowe funkcje, stanowiąc tym samym źródło nowych doświadczeń konsumentów i może przynieść nowe wartości - pozytywne doświadczenia konsumpcji. Problemy te należałoby uwzględnić w przyszłych badaniach, które podejmowałyby zagadnienie doskonalenia produktów turystycznych, tym bardziej, że usługi Spa & Wellness postrzegane są jako wiodący czynnik rozwoju produktu turystycznego.
CSR versus PR – analiza zmiennych wiodących
Authors: Hawrysz Liliana , Hys Katarzyna
Published: October 2024

Mimo, że koncepcja społecznej odpowiedzialności biznesu jak i działania public relations różnią się niemal wszystkim, istnieje obiegowa opinia, że pomiędzy CSR i PR można postawić znak równości. W związku z licznymi kontrowersjami w tym zakresie przedstawiona zostanie analiza zmiennych charakterystycznych dla CSR i PR, która stanowi niejako zaproszenie do naukowej polemiki. Wyniki dyskusji w niektórych punktach analizy są dość jednoznaczne, jednakże istnieją również obszary, których złożony charakter powoduje, że przyjęcie określonego stanowiska zależy od sytuacji, w której rozważane są te zagadnienia. W pracy dokonano kwerendy wybranych zapisów naukowych w tej dziedzinie, jak również przeprowadzono wnioskowanie na zasadzie benchmarku zarówno dla społecznej odpowiedzialności biznesu jak i public relations. Dla zdefiniowanych kryteriów przeprowadzono porównanie zmiennych oraz dokonano ich analizy. Wyniki przeprowadzonej analizy wskazują, że opisywane zagadnienia są odmienne, choć na pozór mogą sprawiać wrażenie pokrewnych. Rzekome podobieństwo jest konsekwencją niewystarczającego poziomu świadomości w tej kwestii, jak również licznie występujących tu amorfizmów zarówno na płaszczyźnie naukowej jak i praktycznej. Wydaje się, że najtrudniejsze w procesie zmian podejścia będzie utrwalenie i rozpowszechnienie wiedzy w tym zakresie.
Zachowania konsumenckie na warszawskim rynku kwiatów ciętych i doniczkowych
Authors: Jabłońska Lilianna , Olewnicki Dawid , Ragan Magdalena
Published: October 2024

Celem pracy było poznanie zachowań konsumentów na rynku kwiaciarskim oraz wybranych psychologicznych, ekonomicznych i personalno-demograficznych ich uwarunkowań. Badania wykazały, że największym popytem cieszą się kwiaty cięte, głównie róża i tulipan, a następnie rośliny doniczkowe ozdobne z kwiatów. Kupowane są głównie jako prezent, ale ponad połowa badanych nabywa je także dla siebie. Generalnie zachowania nabywcze konsumentów na rynku kwiaciarskim determinowane są głównie płcią. Biorąc pod uwagę pozostałe czynniki bardziej istotne różnice odnotowano tylko w grupie osób najmłodszych i o najniższych dochodach.
Oddziaływanie reklam społecznych a system wartości jej odbiorców
Authors: Matuszewska Agata
Published: October 2024

We współczesnym świecie przekazy reklamowe są niemal nieodłączną częścią naszej rzeczywistości. Różnorodne formy reklam oraz liczne badania nad ich efektywnością świadczą o coraz większym zainteresowaniu tą metodą komunikacji pomiędzy ludźmi. Swoje miejsce wśród promowanych produktów i zachowań znalazły również działania o charakterze społecznym. Co ciekawe, reklamy społeczne rządzą się podobnymi prawami co reklamy komercyjne, dlatego również ich twórcy zwracają uwagę na efektywność poszczególnych elementów. Jednym z nich może być wywoływanie przez reklamę określonych emocji u odbiorcy. Oprócz samych cech reklamy istotnym czynnikiem wpływającym na ocenę przekazu reklamowego mogą być również cechy odbiorcy, w tym jego system wartości. Jak przekonuje literatura przedmiotu, wyznawane wartości mogą mieć istotny wpływ na nasze zachowania. Niniejszy artykuł traktuje o powiązaniu tych dwóch aspektów – wartości wyznawanych przez jednostki oraz oceny przez nich reklam społecznych.
Nazwisko jako forma marki na przykładzie marek: Chopin i Mozart
Authors: Mróz-Gorgoń Barbara
Published: October 2024

Artykuł ten dotyczy takiego rodzaju marek, których nazwa stanowi zarazem nazwisko znanego artysty- kompozytora. Rozważania autorki opierają się na analizie przykładów wybranych dwóch marek: Chopin i Mozart. Celem artykułu jest ukazanie możliwości wykorzystania nazwisk wielkich kompozytorów, jako nazw marek określonych produktów. Przedstawiane w artykule wnioski opierają się na analizie literatury przedmiotu, case study oraz na wynikach przeprowadzonego badania własnego o charakterze pierwotnym, którego celem była próba identyfikacji rozpoznawalności badanych marek i ich wizerunku z krajem pochodzenia danego artysty w świadomości konsumentów.
Działania merchandisingowe i ich wpływ na klientów sklepów wielkopowierzchniowych
Authors: Pakosz Iwona , Pejas-Matysik Renata
Published: October 2024

Celem opracowania jest przedstawienie wybranych instrumentów merchandisingu w aspekcie oddziaływania na klientów wielkopowierzchniowych placówek handlowych. Materiał źródłowy do analizy i wnioskowania stanowiły informacje pierwotne, uzyskane w badaniach ankietowych przeprowadzonych w 2011r. na próbie 324 respondentów. Uzyskane wyniki pozwoliły na określenie atrakcyjności miejsc ulokowania produktów w sklepie wielkopowierzchniowym z punktu widzenia klientów. Za najkorzystniejsze miejsce uznali oni aleję biegnącą na wprost wejścia głównego. Ponadto respondenci dokonali oceny atrakcyjności ulokowania produktów w obrębie regału. Zgodnie z tą oceną najlepsze miejsca ułożenia produktów znajdują się w zasięgu ręki klientów oraz na wysokości ich oczu. W badaniach skonfrontowano także rodzaje zachowań klientów sklepów omawiane w literaturze z zakresu merchandisingu, z ich występowaniem u badanych osób.
Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
Authors: Szopiński Wiesław
Published: October 2024

Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the bank among its competition. They permanently modify the existing and implement new solutions of a marketing character. They develop a proper strategy which might be helpful not only in establishing but also maintaining permanent dialogue with the customer. One of the main aims of each marketing strategy is establishing and creating loyalty attitudes among customers. Its success requires application of a proper range of marketing instruments. Pekao S.A. Bank, 1st Branch in Rzeszow, has had a long tradition relying on high quality of offered services as well as attractive services for local customers. The conducted empirical studies allowed to identify marketing tools and manner of its use which would determine a proper condition of services at the Bank, in comparison to the competition. Research results allow to claim that one of the most significant advantages of the analysed entity are loyal, long-lasting customers.
Skłonności konsumpcyjne Polaków w warunkach kryzysu gospodarczego
Authors: Śleszyńska-Świderska Anna
Published: October 2024

Artykuł omawia skłonność do konsumpcji polskich gospodarstw domowych w warunkach kryzysu gospodarczego. Składa się z trzech części. W pierwszej przedstawiono teoretyczne podstawy kształtowania się skłonności do konsumpcji. W drugiej omówiono oznaki kryzysu gospodarczego warunkujące poziom wskaźnika skłonności do konsumpcji. W trzeciej przedstawiono zależność skłonności do konsumpcji od poziomu dochodu osiąganego przez gospodarstwa domowe. Głównym wnioskiem płynącym z przeprowadzonej w artykule analizy jest występowanie zróżnicowania skłonności do konsumpcji wśród gospodarstw domowych. W warunkach kryzysu gospodarczego zarówno gospodarstwa domowe o niższych, jak i wyższych dochodach ograniczają udział wydatków konsumpcyjnych w swoich dochodach. W kryzie skłonność do konsumpcji zatem spada. Spadek ten nie jest widoczny jednak od razu. Jest odroczony w czasie.
Działania marketingowe w promocji spółek portfelowych w procesie dezinwestycji funduszy venture capital
Authors: Zasępa Piotr
Published: October 2024

Przygotowanie spółki portfelowej do procesu dezinwestycji wymaga wielu zaplanowanych wcześniej działań, które mają za zadanie zaangażować jak największą liczbę inwestorów. Zarządzający funduszem powinni stworzyć spółkę, która znajduje się w odpowiedniej fazie swojego rozwoju i wkracza w fazę stabilnego rozwoju. Następnym etapem charakteryzującym działania funduszu jest proces znalezienia nabywcy akcji lub udziałów spółki, co często wiąże się z przygotowaniem odpowiedniego opisu przedsiębiorstwa lub długiego procesu poszukiwania inwestora strategicznego. Ponadto firmy zasilane kapitałami funduszu VC działają często w różnych branżach i podejmowanie decyzji mających na celu zbycie udziałów lub akcji może znacznie się różnić. Niestety często zdarza się, iż przedsiębiorcy i fundusze wiele czasu poświęcają na rozwój przedsiębiorstwa, usprawnienia operacyjne a stosunkowo niewiele na proces marketingu sprzedaży spółki. Profesjonalne podejście do procesu dezinwestycji może zapewnić oszczędności finansowe oraz czasowe, co przekłada się na ponadprzeciętne stopy zwrotu osiągane przez fundusze. Celem artykułu jest przedstawienie podejścia funduszy VC do promocji marketingowej swoich spółek portfelowych w procesie dezinwestycji.
Calcium and magnesium levels in patients with primary hypothyroidism
Authors: Turanjanin Dragan , Mijovic Romana , Starcevic Ivana , Tatalovic Vanja
Published: October 2024

Introduction. The prevalence of Hashimoto?s thyroiditis in the general
population, along with the potential impact of altered calcium and magnesium
concentrations, provided the impetus for this research. The objective of our
study was to compare calcium and magnesium levels in newly diagnosed
hypothyroid patients with those in patients undergoing thyrosubstitution
therapy. Material and Methods. The study included three groups: patients
newly diagnosed with hypothyroidism, patients with hypothyroidism on
thyrosubstitution therapy, and a control group of euthyroid individuals
matched for age and gender. We measured the concentrations of free
triiodothyronine, free thyroxine, thyroid-stimulating hormone, thyroid
peroxidase antibodies, thyroglobulin antibodies, total calcium, ionized
calcium, magnesium, and phosphorus for all participants. Results. Newly
diagnosed hypothyroid patients exhibited statistically significantly lower
levels of free triiodothyronine, free thyroxine, calcium, and magnesium, and
statistically significantly higher thyroid-stimulating hormone levels
compared to both patients on thyrosubstitution therapy and euthyroid
participants (p<0.01 for all comparisons). Additionally, total and ionized
calcium, as well as magnesium levels, were found to be negatively correlated
with thyroid-stimulating hormone levels (p<0.05 for all) and positively
correlated with free triiodothyronine and free thyroxine levels (p<0.05 for
all) in the newly diagnosed hypothyroid group. Conclusion. The observed
associations between magnesium and calcium levels with thyroid function
markers underscore the importance of evaluating the statuses of these
elements in patients with primary hypothyroidism.
The construction of a dynamic assessment model of reading ability in secondary school students' English classroom
Authors: Wang Hui
Published: October 2024

Secondary school students' reading ability in English classroom is an important ability for secondary school students' English learning, and it is also highly valued by teachers, parents as well as students. Regarding the English proficiency test, the assessment of students' English reading ability is necessary. Based on this, this paper constructs a dynamic assessment model of secondary school students' reading ability in the English classroom, and through the evaluation results of the implementation of this model in secondary school students' English reading teaching, it can be seen that the dynamic assessment model can help students to master reading strategies, significantly improve their reading performance, and have a good effect of intermediary intervention.
An efficient Cucconi based feature extraction with random decision forest classification for improved sentiment analysis
Authors: Anuradha K. , Mallik Banitamani , Krishna Vamsi
Published: October 2024

Sentiment analysis is a form of opinion mining technique that identifies the polarity of extracted opinions. Nowadays, opinion mining has become an important research area in recent decades to identify the polarity of the statements. Various research works have been carried out on sentiment analysis. However, the existing sentimental analysis techniques, such as time and space complexity, still have considerable limitations. To deal with these issues, this paper proposed the Cucconi Feature Extracted Random Decision Forest Classification (CFDFC) Approach. The main objective of the CFDFC approach is to provide effective sentiment analysis with improved accuracy and reduced time complexity. The proposed CFDFC framework comprisespre-processing, feature extraction, and classification. The pre-processing step eliminates stop words and stem words from user reviews. After the pre-processing step, the feature extraction process is carried out to minimize the dimensionality and time consumption for opinion classification. Cucconi's projective feature extraction process is used in this work to reduce dimensionality. Finally, the classification process is formulated using a random decision forest classifier. The random decision forest classifier uses the ID3 DT (decision tree) as a weak learner to classify the review statements. The performance evaluation of the proposed approach is carried out using performance metrics such as accuracy, error rates, recall values, and time and space complexities concerning the number of review statements gathered from the dataset. The results show that the proposed CFDFC model achieves remarkable accuracy, recall, and minimal time complexity compared to existing methods.
Risk of Infection in Older Adults With Type 2 Diabetes With Relaxed Glycemic Control
Authors: Lipska Kasia J. , Gilliam Lisa K. , Lee Catherine , Liu Jennifer Y. , Liu Vincent X. , Moffet Howard H. , Parker Melissa M. , Zapata Heidi , Karter Andrew J.
Published: October 2024

OBJECTIVE

To compare the risk of hospitalization for infection among patients who achieve intensive versus relaxed glycemic control.

RESEARCH DESIGN AND METHODS

This retrospective cohort study included adults age ≥65 years with type 2 diabetes from an integrated health care delivery system. Negative binomial models were used to estimate incidence rates and relative risk (RR) of hospitalization for infections (respiratory; genitourinary; skin, soft tissue, and bone; and sepsis), comparing two levels of relaxed (hemoglobin A1c [HbA1c] 7% to <8% and 8% to <9%) with intensive (HbA1c 6% to <7%) glycemic control from 1 January 2019 to 1 March 2020.

RESULTS

Among 103,242 older patients (48.5% with HbA1c 6% to <7%, 35.3% with HbA1c 7% to <8%, and 16.1% with HbA1c 8% to <9%), the rate of hospitalization for infections was 51.3 per 1,000 person-years. Compared with HbA1c 6% to <7%, unadjusted risk of hospitalization for infections was significantly elevated among patients with HbA1c 8% to <9% (RR 1.25; 95% CI 1.13, 1.39) but not among patients with HbA1c 7% to <8% (RR 0.99; 95% CI 0.91, 1.08), and the difference became nonsignificant after adjustment. Across categories of infections, the adjusted RR of hospitalization was significantly higher among patients with HbA1c 8% to <9% only for skin, soft tissue, and bone infection (RR 1.33; 95% CI 1.05, 1.69).

CONCLUSIONS

Older patients with type 2 diabetes who achieve relaxed glycemic control levels endorsed by clinical guidelines are not at significantly increased risk of hospitalization for most infections, but HbA1c 8% to <9% is associated with an increased risk of hospitalization for skin, soft tissue, and bone infections.
Life Lessons and Diabetes Research
Authors: Trief Paula M.
Published: October 2024

Editor’s Note

This article was adapted from the address Dr. Trief delivered as the recipient of the American Diabetes Association’s Richard R. Rubin Award for 2024. This award recognizes a behavioral researcher who has made outstanding, innovative contributions to the study and understanding of the behavioral aspects of diabetes in diverse populations. Dr. Trief delivered the address in June 2024 at the Association’s 84th Scientific Sessions.
Validity of heart failure diagnoses, treatments, and readmissions in the Danish National Patient Registry
Authors: Bonnesen Kasper , Witt Christoffer , Løgstrup Brian , Eiskjær Hans , Schmidt Morten
Published: October 2024

BackgroundThe Danish National Patient Registry (DNPR) is a valuable resource for population-based research, but the validity of routine registration of advanced heart failure (HF) treatments within the registry is unknown. We, therefore, investigated the validity of HF, advanced HF treatments, and HF readmissions in the DNPR.
MethodsWe randomly sampled patients registered at a Danish University Hospital during 2017-2021 from the DNPR. We identified 200 patients with first-time HF, 390 patients with one of eight advanced HF treatments, and 133 patients with HF admission after implantable cardioverter-defibrillator (ICD) or cardiac resynchronisation therapy (CRT). Compared with medical record reviews, we calculated positive predictive values (PPVs) with 95 confidence intervals (CIs).
ResultsThe PPV for first-time HF was 81 (95 CI: 74-86). For advanced HF treatments, the PPV was 97 (95 CI: 91-99) for ICD, 96 (95 CI: 86-100) for CRT-pacemaker, 88 (95 CI: 76-95) for CRT-defibrillator, 100 (95 CI: 83-100) for left ventricular assist device, 43 (95 CI: 18-71) for intra-aortic balloon pump, 38 (95 CI: 25-35) for impella, 100 (95 CI: 93-100) for cardiopulmonary support, and 100 (95 CI: 94-100) for heart transplantation. The PPV for HF admission after ICD was 25 (95 CI: 16-37) and 18 (95 CI: 9.2-30) after CRT.
ConclusionsThe PPV of routine registrations in the DNPR was moderate for first-time HF, high for most advanced HF treatments, and low for HF admissions after ICD or CRT. Thus, the DNPR is a valuable data source for population-based research on first-time HF and many advanced HF treatments.
Enhancing Diatomaceous Earth Characteristics for Adsorption of Heavy Metals from Acid Mine Drainage: The Impact of Dual Activation Process
Authors: Muksin Chalid , Mulana Farid , Nasrullah Nasrullah , Azwar Azwar , Ambarita Aulia Chintia , Aulia Muhammad Prayogie
Published: October 2024

This study investigates the effects of dual activation methods, including physical and chemical processes, on the characteristics of diatomaceous earth (DE) for the purpose of controlling heavy metal concentration in acid mine drainage. The DE is subjected to physical activation through calcination at 750 oC for 60 minutes, followed by chemical activation using 1N HCl at 80 oC for 24 hours under magnetic stirring. The resulting adsorbent is then characterized using XRD, SEM-EDX, and BET instruments. The analysis reveals that the dual activation methods increase the silica content and eliminate impurities in the DE, leading to a more amorphous structure with decreased crystallinity. The physical activation increases the surface area, while the dual activation process reduces the surface area and increases pore size. These findings provide valuable insights into the adsorption capacity of DE for reducing heavy metals in acid mine drainage.
Tar Removal of Palm Kernel Shell Syngas using Wet Scrubber
Authors: Putro Firman Asto , Pranolo Sunu Herwi , Waluyo Joko , Basworo Agung Tri , Norman Hafiz , Kristiani Anis , Hidayati Luthfiana Nurul
Published: October 2024

In the current situation, biomass gasification has become a major interest in producing clean energy and green chemicals. By gasification, the biomass can be converted to synthetic gas (syngas) for many purposes. However, syngas with high tar content can cause pipeline fouling and disturb the operation of downstream equipment. To reduce tar content, a two-series wet scrubber was installed for syngas cleaning produced by palm kernel shell gasification. Firstly, the gasification is operated at a temperature range of 500 – 600oC and 700 – 800oC to determine the conditions where the lowest tar syngas is produced. After that, the wet scrubber is installed with a variety of solvents including isopropyl alcohol, water, used cooking oil, and used lubricating oil. The results show that the lowest tar syngas was produced at a temperature of 800oC with a tar yield of 0.165 g/kg biomass. Meanwhile, in the same condition, isopropyl alcohol delivers the most substantial impact on tar removal efficiency, whereas used lubricating oil results in less impact. The use of isopropyl alcohol resulted in 99.25% tar removal effectiveness while lubricating oil yielded just 50.32%.
Synthesis of Zeolite from Fly Ash and Bottom Ash and Application for Biodiesel Transesterification
Authors: Putri Rika , Goembira Fadjar , Ulfah Maria , Andrifar Muhammad , Yuliarningsih Rati , Aziz Rizki
Published: October 2024

Burning coal in a Coal-Fired Power Plant produces by-products like fly ash and bottom ash. Zeolite synthesized from the ash in Teluk Sirih Coal-Fired Power Plant was applied as a catalyst in the biodiesel transesterification reaction. Zeolite synthesis used the hydrothermal method with acid pretreatment. The operating conditions for fly ash zeolite are a 2.4-molar ratio SiO2/Al2O3 and a crystallization time of 6 hours. The bottom ash zeolite used a 2.0-molar ratio SiO2/Al2O3 and a crystallization time of 8 hours. The performance test of the synthesized catalyst was carried out in the transesterification reaction using waste cooking oil as a raw material with a free fatty acid content of 0.7%. The synthesized catalyst was characterized using x-ray diffraction, scanning electron microscope, and Bruneuer-emmet-teller. The biodiesel with the highest yield was analyzed based on SNI 7182: 2015. The synthesis results of the catalyst produced type A zeolite, shown by the typical X-ray diffraction pattern and supported by the morphological test results using a cube-shaped. The surface area of zeolite fly ash and bottom ash is 12.87 m2/g and 5.13 m2/g. The test showed fly ash zeolite had the highest biodiesel yield of 89.66%. Based on the characterization using SNI 7182: 2015, the color and free glycerol met the standards, while density 40 ˚C, kinematic viscosity 40 ˚C, acid number, total glycerol, methyl ester content, and water content did not meet the standards.
Kinetic of Aerobic Decomposition Process of Linear Alkylbenzene Sulfonate (LAS) in a Well-Shaped Bioreactor Using Commercial Inoculum
Authors: Margono Margono , Pranolo Sunu Herwi , Waluyo Joko , Sembodo Bregas Siswahjono Tatag , Susanti Ari Diana , Setyono Prabang , Dahlan Irvan
Published: October 2024

Linear alkylbenzene sulfonate (LAS) belongs to a class of surfactants claimed as an environmentally friendly detergent due to its biodegradability. However, the disposal of LAS waste into the waters without prior treatment causes a risk to the ecosystem. These experiments aimed to study the effects of commercial inoculum size EM-4 on the aerobic decomposition process of LAS in a well-shaped bioreactor. These experiments of LAS decomposition were carried out in a batch system aerated by 2.5 L/min for the low and high initial LAS concentrations. The effects of inoculum acclimation were also investigated for the high LAS concentration. The effects of inoculum size were explored at sizes ranging from 5 to 20% v/v, and samples were taken on a regular basis for residual LAS assessment. The first-order kinetic model gave the best fit to the rate of LAS decomposition, with the highest rate coefficient of 10.44 x 10-2 hour-1. This was achieved by using a 20% v/v inoculum for the initial low concentration of LAS, resulting in the highest decomposition efficiency of 89.4% after 24 hours of incubation. The decomposition rate was slower at the high LAS concentrations than at the low concentrations. The inoculum acclimation increased the decomposition rate for the high LAS concentrations. The results of this study show great potential for the bioremediation of LAS detergent waste using commercial inoculum in a well-shaped batch bioreactor.
Synthesis and Characterization of Calcium Phosphate Using Two Stages of Process
Authors: Anggoro Achmad Rahditya Viman , Arianti Rahma Dea Rerindra , Pujiastuti Caecilia , Sumada Ketut , Muljani Srie
Published: October 2024

Calcium phosphate, a naturally occurring biomaterial found in human and animal bones and teeth, possesses desirable properties such as strength, biocompatibility, and the ability to stimulate tissue growth. This study investigates the synthesis of calcium phosphate through a precipitation method without calcination. The process involves dissolving raw materials in phosphoric acid, followed by precipitation using KOH as the precipitating agent. The resulting precipitate was then calcined for 3 hours. The calcium phosphate product was characterized using XRF, XRD, and SEM-EDX techniques. The results indicate a Ca-P molar ratio ranging from 1.855 to 2.302, with the predominant phase identified as β-calcium pyrophosphate. SEM analysis reveals a plate-like morphology with agglomerated particles ranging in size from 888 nm to 7.79 μm. The synthesized calcium phosphate holds potential for various biomedical applications due to its unique properties and composition.
An Analysis of the use of the Car of the Traveling Library (CTL) of the Library Department of Pangkalpinang City in the Growing Interest of Students in Reading in the District of the city of Pangalpinang
Authors: Mumtaz Wagiyah , Kesuma Aghesna Rahmatika , Najogi Zhafira Azfa , RA Okta Reni Azrina
Published: October 2024

The Mobile Library Car (MPK) is one of the breakthrough services provided by the Pangkalpinang City Library and Archives Service in optimizing its role as an informal government institution whose function is to educate the nation's life according to the mandate of Pancasila and the 1945 Constitution. This study uses a qualitative descriptive methodology and provides convenience in this study, researchers used 3 steps in data collection, namely conducting observations, interviews and literature review. The existence of the Pangkalpinang City Library and Archives Service by providing various types of services, one of which is the Mobile Library Car (MPK) as an informal education provider institution in order to fulfill the mandate stated in the 1945 Constitution and the foundation for the formation of the Indonesian State Government, especially in the intellectual life of the nation, because every Citizens have the right to receive education both through formal and informal channels in order to develop their personal potential which aims to increase knowledge, insight and intelligence. This cannot be separated from the role and support of many parties, both the government, educational institutions and the community as stake holders