Peculiarities of the economic assessment of the development of the export potential of agricultural enterprises
Authors: Batyuk R. 
Published: November 2022

The analysis of existing theoretical approaches shows that the problem of clarifying the essence and features of the formation of the export potential of agricultural enterprises remains insufficiently resolved, which significantly inhibits the development of methodological principles for their comprehensive assessment and management mechanisms for increasing international competitiveness on foreign markets. We consider the category "export potential" as a business process, which is divided into main stages (formation, development, management) and includes a sequence of certain stages (planning, regulation, organization, motivation, control). The novelty of the proposal lies in the assessment of the export potential of agricultural enterprises by calculating the system of indicators both at the level of individual economic entities of the agro-industrial complex (direct method) and with the help of national specialized and state bodies (indirect method) in compliance with important methodological principles. We suggest using the trade intensity index, which allows you to determine whether the value of trade between two countries is greater or less than one would expect. The trade complementarity index can provide useful information on the prospects for intra-regional trade. It indicates to what extent the counterparty's export profile matches or complements the partner's import profile. The economic evaluation of the export potential of agricultural enterprises allows to ensure the stable and effective functioning of economic entities in the structure of global economic relations and to determine the priorities of their development. The practical application of this methodology will allow to obtain a reliable assessment of the current situation in a specific sales market, to identify trends, problems and priorities of its development, as well as potential and competitive opportunities of the organization from the exit of agricultural enterprises to this agro-food segment. Taking into account the specificity of the subject of research, we suggest to evaluate the export potential of agricultural enterprises to use an integral methodology that allows to more accurately reflect the capabilities of the enterprise on the foreign market, with the help of indicators that are weighted in a certain way. In addition to the integral methodology for the purpose of assessing the export potential, we have proposed a method of export diagnostics of agricultural enterprises, which consists in evaluating the main functions of the enterprise, which determine its readiness for export activity. The advantage of the developed methodology is the availability of the information necessary for analysis, the simplicity of calculations, it more clearly and accurately reflects the level of export potential of a company that has been present on the foreign market for a long time, as it takes into account the opinion of third-party experts and the influence of internal and external factors. The main advantage of the developed technique is visual optimization. Data obtained as a result of the analysis of the complex methodology, which is much easier to perceive by the user.