bluuebunny/crossref_metadata_2025 huggingface dataset:
A new Leptobrachella species (Anura, Megophryidae) from South China, with comments on the taxonomic status of L. chishuiensis and L. purpurus
Authors: Wang Jian , Qi Shuo , Dai Ke-Yuan , Lyu Zhi-Tong , Zeng Zhao-Chi , Chen Hong-Hui , Li Yuan-Qiu , Zhao Yong-You , Wang Yun-Ze , Wang Ying-Yong
Published: June 2022

A new species of Leaf Litter Toad,Leptobrachella shimentainasp. nov., is described from the Shimentai and Luokeng nature reserves of northern Guangdong Province, southern China. The new taxon can be distinguished from all recognized congeners by a combination of discrete morphological character state differences relating to its small body size (SVL 26.4–28.9 mm in six adult males, 30.1 and 30.7 mm in two adult females); a number of apparently fixed color pattern character differences (including eye coloration and color pattern features from dorsal, ventral, and dorsolateral surfaces of its head, body, limbs, and ventrum); the morphological and discrete characteristics of the external phenotype (the skin texture of dorsum and ventrum, the presence of supra-axillary and ventrolateral glands, the wide dermal fringes and rudimentary webbing on toes, and the uninterrupted longitudinal ridges under toes). Two samples of this new species previously were proposed as representing a new, unnamed species. We now substantiate this claim by providing diagnostic comparisons of discrete character differences. In addition, we also discuss taxonomic uncertainty surrounding the identity of two congeners,L. chishuiensisandL. purpurus, which we interpret as indicative of taxonomic inflation in the species-rich subfamily Megophryidae.
Prognostic outcome of treatment modalities for epidermal growth factor receptor-mutated advanced lung cancer
Authors: Jang Seung Hun , Lee Dong Yoon , Jeong Jihyeon , Choi Won-Il
Published: June 2022

Background/Aims: The treatment of epidermal growth factor receptor (EGFR)-mutated lung cancer cases has shown remarkable development in the past two decades. However, there have been limited studies comparing the prognostic effects of EGFR-tyrosine kinase inhibitor (TKI) and other treatment modalities. Therefore, we compared the survival outcomes of patients treated with EGFR-TKIs versus those treated with other treatment modalities.Methods: Patient data were collected from the Korean National Health Insurance Database, National Health Insurance Service- National Sample Cohort 2002 to 2015, which was released by the Korean National Health Insurance Service in 2015. The lung cancer group included patients (n = 2,003) initially diagnosed with lung cancer between January 2010 and December 2013. The main outcome was all-cause mortality. A Cox proportional hazard regression analysis was used to calculate the relative risk of mortality.Results: Among the newly diagnosed lung cancer cases, 1,004 (50.1%) were included in the analysis. A 15.1-month median survival benefit was observed in the EGFR-TKI group than that of the multimodality therapy group. The risk of mortality was as follows: EGFR-TKI treatment group (n = 142; hazard ratio [HR], 5.29; 95% confidence interval [CI], 3.57 to 7.86) and multimodality therapy group (n = 326; HR, 7.42; 95% CI, 5.19 to 10.63) compared to surgery only (n = 275).Conclusions: Patients with advanced lung cancer harbouring EGFR mutations treated with EGFR-TKIs showed better median survival and lower risk of mortality than those in the multimodality therapy group. In the case of EGFR-mutated advanced lung cancer, there is room for downstaging in the TNM classification.
Executive summary of the Korean Society of Nephrology 2021 clinical practice guideline for optimal hemodialysis treatment
Authors: Jung Ji Yong , Yoo Kyung Don , Kang Eunjeong , Kang Hee Gyung , Kim Su Hyun , Kim Hyoungnae , Kim Hyo Jin , Park Tae-Jin , Suh Sang Heon , Jeong Jong Cheol , Choi Ji-Young , Hwang Young-Hwan , Choi Miyoung , Kim Yae Lim , Oh Kook-Hwan ,   the Clinical Practice Guideline Work Group
Published: June 2022

The Korean Society of Nephrology (KSN) has published a clinical practice guideline (CPG) document for maintenance hemodialysis (HD). The document, 2021 Clinical Practice Guideline on Optimal HD Treatment, is based on an extensive evidence-oriented review of the benefits of preparation, initiation, and maintenance therapy for HD, with the participation of representative experts from the KSN under the methodologists’ support for guideline development. It was intended to help clinicians participating in HD treatment make safer and more effective clinical decisions by providing user-friendly guidelines. We hope that this CPG will be meaningful as a recommendation in practice, but not on a regulatory rule basis, as different approaches and treatments may be used by health care providers depending on the individual patient’s condition. This CPG consists of eight sections and 15 key questions. Each begins with statements that are graded by the strength of recommendations and quality of the evidence. Each statement is followed by a summary of the evidence supporting the recommendations. There are also a link to full-text documents and lists of the most important reports so that the readers can read further (most of this is available online).
L’avenir de la responsabilité civile pour fait personnel, entre conservatisme et modernité
Authors: Knetsch Jonas
Published: June 2022

La réécriture des textes régissant la faute civile touche au cœur du système français de la responsabilité civile. L’abandon de la célèbre formule de l’article 1240 (ex-1382) du code civil a laissé place, dans le projet de réforme de 2017, à trois dispositions qui ont pour vocation de moderniser le régime de la responsabilité du fait personnel : reformulation du principe général de responsabilité pour faute, définition de la faute civile, éléments constitutifs de la faute d’une personne morale. À l’analyse, ces textes s’avèrent pourtant décevants. Les rédacteurs du projet n’ont pas saisi l’occasion de clarifier les nombreuses zones d’ombre qui entourent l’application d’une notion, pourtant centrale, du droit de la responsabilité civile. Cette étude a pour ambition d’identifier ces questions laissées sans réponse et de proposer des pistes de réflexion pour une réforme plus ambitieuse de ce régime de responsabilité.
Le fait d’autrui : analyse prospective d’une métamorphose annoncée
Authors: Vignon-Barrault Aline
Published: June 2022

La responsabilité du fait d’autrui a fait l’objet de mutations successives tout au long du xx e siècle, soit que les régimes légaux aient été adaptés et façonnés afin de garantir une réparation automatique de leurs dommages aux victimes, soit que le juge ait fait usage de son pouvoir créateur pour inventer de nouveaux régimes de responsabilité pour répondre aux évolutions sociales et aux nouveaux enjeux indemnitaires. Si la tendance est globalement à l’objectivation de la responsabilité du fait d’autrui, des incohérences sont apparues qui s’expliquent par le mode de création du droit jurisprudentiel, par petites touches, au gré des besoins exprimés dans les prétoires. À l’heure de réécrire le code civil, les promoteurs de la réforme promettent de nouvelles métamorphoses. Ils ne se sont pas bornés à importer la jurisprudence mais se sont assignés la mission plus ambitieuse de restituer à la responsabilité du fait d’autrui sa cohérence perdue, tout en garantissant un équilibre entre la responsabilité encourue par le civilement responsable et l’importance de l’autorité exercée sur autrui. Pour servir cet objectif, les projet et proposition de réforme précisent la nature de la responsabilité du fait d’autrui et se prononcent en faveur d’un régime dual de responsabilité du fait d’autrui. Cette étude envisage les conséquences théoriques et pratiques de la réforme à venir et propose des pistes de réflexion pour remédier aux inconvénients qu’elle pourrait induire.
Grammaire de construction et phraséologie : des corpus aux réflexions théoriques
Authors: Colson Jean-Pierre
Published: June 2022

À l’heure des algorithmes et de l’intelligence artificielle, de nouvelles techniques fondées sur les corpus permettent aujourd’hui de vérifier les hypothèses théoriques de la linguistique et d’extraire une multitude d’exemples pertinents. La méthodologie proposée dans cette contribution recourt à un score d’association statistique et à de vastes corpus indexés. Elle permet à la fois d’extraire des unités phraséologiques et des constructions telles que définies par la grammaire de construction. Les expériences proposées mettent en lumière l’existence d’associations statistiques dans le système linguistique, à divers niveaux d’abstraction : constructions morphologiques, syntaxiques ou idiomatiques.
A Real-Time Study of the “Naughty-Knotty” Merger in West-Central Indiana, USA
Authors: Bakos Jon , José Brian , Phillips Betty S.
Published: June 2022

Cet article présente une analyse des voyelles postérieures ouvertes, /ɑ/ et /ɔ/, dans une variété d’anglais américain qui est menée sur une quarantaine d’années de « temps réel » mais en visant une période plus courte de 15 à 20 ans. Nous présentons les résultats d’ anova s sur la distance géométrique entre ces voyelles, tout et prenant en compte le sexe des locuteurs, leurs années de naissance, l’année d’enregistrement et les interactions éventuelles parmi ces variables indépendantes. Nous retrouvons des données qui ressemblent plus à une gradation d’âge qu’à un changement linguistique en cours.
Une généalogie coloniale des politiques prohibitives en France durant la Première Guerre mondiale ?
Authors: Znaien Nessim
Published: June 2022

L’objet de cet article est de questionner des circulations d’idées et de pratiques au sein de l’empire colonial français, à travers les politiques prohibitives adoptées en France à partir de la Première Guerre mondiale. La plupart des colonies font l’objet de mesures restrictives relatives à la consommation d’alcool dès la fin du xix e  siècle. Ces politiques, menées notamment en Côte d’Ivoire, à Madagascar ou au Maroc, fournissent-elles des matrices aux administrateurs de la Grande Guerre ? L’analyse de la correspondance de la haute administration coloniale, de la presse antialcoolique et des débats parlementaires métropolitains permet d’interroger cette échelle impériale comme modèle explicatif possible des politiques métropolitaines. Pour engager cette réflexion, nous nous concentrons sur deux grandes lois prohibitives métropolitaines de l’année 1915, l’une interdisant l’absinthe, l’autre imposant une autorisation administrative pour chaque ouverture de débit de boissons.
Les jeunes collaboratrices et les jeunes collaborateurs face à l’épuration : une justice à part ?
Authors: Lostec Fabien
Published: June 2022

Cet article se penche sur un groupe d’épurés méconnu : les mineurs accusés de faits de collaboration à la Libération. Grâce à un corpus de 1 300 filles et garçons jugés dans six départements représentatifs de la France sous l’Occupation, l’objectif est d’examiner l’attitude des tribunaux de l’épuration à l’égard des mineurs durant une période où l’État cherche à éloigner les jeunes délinquants de droit commun du droit pénal. Alors que l’ordonnance du 2 février 1945 pose comme principe la primauté de la prévention sur la répression, les pratiques de la justice exceptionnelle de l’épuration s’alignent-elles sur celles de la justice ordinaire ? Pour répondre à cette question et après avoir présenté le visage des justiciables, on étudie successivement la répression judiciaire des jeunes, les faits qui leur sont reprochés et le décalage existant entre les peines prononcées et les peines réellement subies. Limitée au territoire français, l’étude invite enfin à une histoire connectée et transnationale des épurations des mineurs en Europe au sortir de la Seconde Guerre mondiale.
Entraîner les jeunes footballeurs « nationaux »
Authors: Nazareth Cyril
Published: June 2022

Cet article vise à contribuer à la sociologie du travail associatif dans un espace sportif régi par le bénévolat indemnisé : l’encadrement du football de compétition juvénile. Quels sont les ressorts de l’engagement des éducateurs de football bénévoles ? Quelles ressources mobilisent-ils pour exercer leurs fonctions ? Quels bénéfices espèrent-ils en retour ? L’étude comparée de deux cas apporte des pistes de réponse. Nicolas et Yves, deux hommes aux propriétés sociales distinctes, ont pris successivement en charge la même équipe de jeunes dans le même club amateur francilien. En retraçant les transactions routinières qui font et défont les réputations, l’enquête ethnographique révèle deux voies distinctes pour accéder aux places les plus valorisées du club : l’une fondée sur la certification des compétences, l’autre sur l’ancrage local. Sur des registres et à des niveaux différents, l’engagement bénévole d’Yves et de Nicolas est étroitement lié à leurs trajectoires professionnelles. Leur rivalité s’inscrit dans le contexte d’une forte concurrence entre les éducateurs de la génération des « anciens » et les « profs de gym », avivée par l’élévation des exigences certificatives de la FFF et par la pénurie d’emplois sportifs.
Mathieu Leroux et le collectif Les Néos : Scrap, une autofiction chorale ?
Authors: Manevy Philippe
Published: June 2022

Dans de nombreuses créations théâtrales récentes, notamment sur la scène québécoise, la choralité exhibe le geste de création collective de l’équipe artistique. C’est en particulier le cas dans Scrap, pièce créée par Les Néos en 2012 : si le texte est composé par le seul Mathieu Leroux, il est le fruit d’échanges nombreux et féconds avec les comédiens-performeurs, étroitement associés au processus de création. En jouant avec l’intimité de ces derniers, Scrap met en œuvre l’esthétique néofuturiste qui caractérise le collectif. Cette pièce prolonge également les recherches de Mathieu Leroux sur l’autofiction et évoque la situation des trentenaires de la décennie 2010, représentés sous la forme d’un « chœur / meute » désenchanté. Ce faisant, Scrap interroge les relations entre singulier et commun, identité individuelle et identité collective.
Le CRAPEL, l’autonomie et l’autonomisation : la construction de la démarche du CRAPEL
Authors: HOLEC Henri
Published: June 2022

Cet article retrace la genèse et l’évolution de la démarche pédagogique de l’autonomie adoptée au CRAPEL dès le début des années 1970. À l’origine, c’est la rencontre entre une équipe à la recherche de voies nouvelles pour l’apprentissage des langues et un contexte socio-culturel dominé, après les événements de mai 1968, par la réévaluation globale de la place et du rôle de l’individu dans la communauté, et, plus spécifiquement, de la place et du rôle de l’« enseigné »/ « apprenant » dans l’enseignement/apprentissage des langues. C’est alors que s’est développée au CRAPEL une démarche pédagogique, appelée l’« autonomie », favorisant l’individualisation des apprentissages et l’indépendance des apprenants. Sa mise en pratique dans la « Structure d’Apprentissage Autodirigé avec Soutien » (SAAS) et dans la création d’une sono-vidéothèque a été marquée, durant les années 1970, par le passage de la notion d’enseignement en libre accès à celle d’apprentissage autodirigé, d’autonomie/indépendance à autonomie/capacité d’apprendre, d’enseignant/soutien à l’apprentissage à enseignant/formateur d’apprenant, et à l’émergence de la notion d’apprendre à apprendre.
Le CRAPEL, l’autonomie et l’autonomisation : de l’institutionnalisation de l’autonomisation au tournant numérique (1980-2010)
Authors: Ciekanski Maud
Published: June 2022

L’approche diachronique développée dans l’article rend compte de l’évolution de l’autonomisation dans les travaux du CRAPEL, au cours de la période 1980-2010. Alors que la décennie précédente a permis la conceptualisation de l’autonomisation, les travaux menés au CRAPEL dans les deux décennies suivantes ont œuvré à une « modélisation » de l’autonomisation, à travers la multiplication des expérimentations sur différents terrains formatifs. Cette modélisation s’est cristallisée dans les années 1990 autour d’un dispositif particulier : le centre de ressources en langues (CRL). Le CRL a contribué d’une part, à la diffusion de l’autonomisation sur les plans local, national et international, et d’autre part, à son institutionnalisation. Le tournant numérique des années 2000, conjugué à la transformation des enjeux sociaux et sociétaux liés à la notion d’autonomie et aux nouvelles problématiques d’accès aux ressources pour l’apprentissage des langues, ont fortement transformé l’ingénierie de l’autonomisation, en rendant plus saillants, sinon nécessaires, les choix du CRAPEL.
Le CRAPEL, l’autonomie et l’autonomisation : la continuité des travaux à l’Université de Lorraine
Authors: NASSAU Guillaume
Published: June 2022

Cet article examine l’histoire récente des recherches et des pratiques pédagogiques dans le domaine de l’apprentissage de langues en autonomie. Tout d’abord, les travaux du CRAPEL sont évoqués à travers l’une des thématiques qui a dernièrement fait l’objet d’un effort collectif pour l’équipe : la dimension affective de l’apprentissage auto-dirigé et du conseil en apprentissage de langues. Un état des lieux des dispositifs d’apprentissage autodirigé actuellement en place à l’Université de Lorraine est ensuite effectué, celui-ci permettant d’observer la diversité des modalités par lesquelles la formation locale en langues s’est saisie de la démarche proposée par le CRAPEL.
Les neurosciences comme argument d’autorité en didactique des langues : l’exemple de l’approche neurolinguistique (ANL)
Authors: ANTIER Emmanuel
Published: June 2022

À travers l’exemple de l’ANL, cet article met en évidence la manière dont le recours aux neurosciences, en tant qu’argument d’autorité, sert directement les intérêts de ceux qui s’en réclament. Nous y dénonçons notamment la vision dogmatique des promoteurs de l’ANL qui, sous couvert de légitimité neuroscientifique, réduisent l’activité des enseignants à l’application de prescriptions systématiques.
The Global Role of Artificial Intelligence in the Learning Process
Authors: Chitadze Nika
Published: June 2022

In 1955, the American scientist John McCarthy first used the term “artificial intelligence.” He defined the latter as a program or computer that can think like a human and make logical decisions. It was from here that the foundation was laid for a new field that has great potential for development and can significantly assist humanity in development. Today's world is unimaginable without artificial intelligence. It is used by almost all leading companies, be it Google or Samsung. Artificial intelligence helps us when searching the internet or taking pictures with a smartphone. Without artificial intelligence, no modern electronic device can work. With the development of the world, the possibilities of artificial intelligence are also improving. He is now much smarter than he was a few years ago. However, to what extent can we develop artificial intelligence? Are there any limits?
Teachers' Representations of Digital Education in Morocco
Authors: Sahraoui Mariam , El Farouk Abdelhamid Ibn
Published: June 2022

Communication and information technologies in education have proven to be effective in teaching. But what is the opinion of teachers about the integration of digital technology in education in Morocco? Therefore, it is legitimate to ask, what are the social representations of primary school teachers on digital education? Is it perceived as an education or is it limited to a tool? Indeed, recent research on digital literacy and on digital technology in general has led the authors to ask some questions: Is digital education an education to or a medium for learning? Why is there a gap between ministerial prescriptions and teaching practices? What are the representations of digital technology in the teaching world? In order to carry out the study, the authors conducted a survey for teachers of different cycles.
Finding Your Voice
Authors: Yacobucci Karen L. , Maher Stephen
Published: June 2022

This chapter aims to provide an indispensable introduction to content marketing based on industry best-practices and help academic libraries navigate this essential but often overlooked marketing practice. The chapter will begin by addressing some of the consistent challenges organizations have starting their social media marketing campaigns and developing a social media strategy. Next, the chapter will focus on defining the tone and voice of their social media messages. Then, it will discuss sustaining the campaign by curating content and avoiding “content fatigue.” Finally, the authors share an example of how an academic library but them into practice. They are confident this chapter will give academic librarians the vocabulary and techniques they need to talk and walk their way through meaningful and engaging marketing campaigns for their libraries using social media.
Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication
Authors: Yiğit Melis Kaytaz , Kirezli Özge
Published: June 2022

With globalizing world, formal and the dimensional structure of market competition has been changing dramatically. In such a rapidly changing environment, companies should not just meet unlimited consumer needs, but also adopt a certain social responsibility philiosophy towards the society. In that sense, corporate social responsibility is one of the important concepts that play a role in formation of positive perceptions of the target groups. The purpose of this chapter is to understand the changing nature of corporate social responsibility (CSR) over years, and also find the effect of social media on communicating corporate social responsibility. In that sense, firstly the need for CSR is to be discussed in different perspectives. Alternative definitions are provided over years to sense the evolving nature of the concept. Then in the last part, new media and social media's impact on CSR, as of benefits/challenges provided and alternative social media tools to be used in communication, are discussed.
Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions
Authors: Abdul-Talib Asmat Nizam , Arshad Sana
Published: June 2022

The internet has presented marketers with diverse methods to interact with their target market, and viral marketing is one of those low-cost methods. The purpose of this study is to explore how viral marketing impacts purchase intentions through customer-based brand equity (CBBE) on the basis of models proposed by Aaker and Keller. Social media is one of the essential indicators that influence customers to purchase intensions. However, brand loyalty, one of the important components of CBBE, is studied in terms of customers' purchase intentions. This study focuses on identifying the role of viral marketing in developing positive brand equity in customers' mindsets. A comparison of previous and present CBBE models are also presented in this study.
Postmodern Discourse in Digital Advertising
Authors: Yakin Mehmet
Published: June 2022

In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic “Buy it!” expression. One of the most used methods of storytelling in terms of advertising in social media is viral advertising. Viral advertising makes an effort to attract attention to the brand in social media, sometimes by showing the brand, sometimes with an implicit expression. In this study, the process of advertising taking place in the digitalized world and the transition from modern marketing to postmodern marketing will be examined. In the case of “Deneysel bankacılık,” the use of postmodern marketing in digital advertising will be evaluated.
Drivers of Social Media Content Marketing in the Banking Sector
Authors: Sawhney Aastha , Ahuja Vandana
Published: June 2022

Due to technological advancement, the economy is shifting from market-driven stature to a network-oriented economy, and social media has captured prime IT trends of the technology world. The banking sector has also been trapped in the digital wave, and the banks are compelled to focus and redefine their digitalisation processes as they witness a rapid change in consumer behaviour and buying habits. Digital marketing and other social media platforms have enabled banks to become an influential tool in not only acquiring the target prospects but also for facilitating their businesses. Content marketing is a crucial ingredient to the overall digital marketing strategy to measure the effectiveness and success of an organization's online communication. Apart from the quality of the content, marketers should be conscious and must introspect their respective target audiences while delivering and promoting the content. This research paper is based on an extensive literature review that outlines the concept of social media content marketing while highlighting the various benefits it offers to the banking sector, thereby defining multiple digital media content marketing strategies that enable banks to accomplish their objectives.
What Attracts Followers?
Authors: Zhu Yu-Qian , Hsiao Bo
Published: June 2022

Although business and researchers acknowledge the importance of social media, little research has been conducted to explore what attracts people to follow brand Twitter accounts. This research attempts to achieve an analytical understanding of the factors that contribute to brand Twitter follower count based on social network and communication theories. Using data from 346 Twitter accounts spanning 48 industries and 31 countries, the authors found that the quality and quantity of tweets, as well as social learning of brand Twitter accounts are positively related to brand Twitter account followers; contrary to popular belief, the use of hashtags and links and interactivity with users are not positively related to brand Twitter account followers. The study is among the first to investigate what attracts brand Twitter account followers, which offers important strategic recommendations for brand social media managers on how to manage their social media accounts.
The Discount Effect in Food and Beverage Advertising and Instagram's Likes Power
Authors: Gomes Furtado Nilton , Drudi Pedro H. , Vasconcelos Furtado Julia , de Vasconcelos Silva Rafael , Vieira Filho Lauro César
Published: June 2022

This study aims to understand the effect of evident sales promotion on the number of likes on Instagram. Due to the rising use of social media to communicate with the market and the promotion of products to guests, few academic investigations have been made in this area. Most technology research in the hospitality industry has focused on technology in service and production areas of operations or the use of web-based marketing for tourism operations and travel agents. The two most effective sales offer patterns were used in a 2×2 experiment, with the intention of finding out if a large amount of likes on Instagram influences the purchase intention of the product offered. Four randomized questionnaires were distributed among 4 university groups, obtaining 923 respondents. To validate the hypotheses the study proceeded with the descriptive technique and analysis of variances (ANOVA).
Micro Organization Use of Social Media for Business-to-Business Customers
Authors: Rufer Lisa S. , Rufer Rosalyn J. , Hanspal Savita
Published: June 2022

Marketing communications have evolved on account of development of greater interaction between organizations due to the availability of new electronic media. Much has been written about the effect of these new communication channels and how they can be used to retain consumers. However little evidence has been presented to show how these channels of communication are used by smaller organizations, particularly when serving business to business customers. This research builds on earlier exploratory work of Brink and Atanassova and Clark to provide empirical evidence of the importance of social media usage for small organizations when serving business customers. However, unlike Brink, this research separates small firms from medium size organizations and focuses on the subcategory of micro organizations (fewer than 50 employees).
Social Media as a Tool for Gastronomy
Authors: Güzel Şahin Gonca
Published: June 2022

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.
Conspicuous Consumption via Social Media
Authors: Wai Lee Kar , Osman Syuhaily
Published: June 2022

Conspicuous consumption has been explored since 19th century, focusing on its conceptual or mathematical modelling. It has gained widespread attention in the Western culture as compared to East. However, the increased performance of luxury market and strong demand for luxury goods in developing countries urged investigation on the spread of this consumption pattern. This chapter examines conspicuous consumption in Malaysia via social media usage. A research was carried out involving 387 respondents in Klang Valley, Malaysia. The results suggest Malaysian are moderately materialistic and propend to conspicuous consumption. Through the exposure to social media, consumers are being situated in comparison with other social media users and inclined to learn and pick up the consumption styles that are being exposed to. Thus, high level of social media usage can lead to high inclination in consuming conspicuously.
Approach to Social Media Marketing Strategies in Different World Regions
Authors: Matosas-López Luis , Baelo Alvarez Roberto
Published: June 2022

The present study, using a sample of university organizations from different world regions, aims to provide an overview of social media marketing strategies used in different geographical locations. For this purpose, the authors conducted a descriptive study of the communication patterns implemented by university institutions in four regions: Africa and the Middle East, North America, Latin America, and Europe. The study, which adopts a comparative format, contrasts the findings obtained in each of the aforementioned regions, highlighting the existence of both similarities and differences in the social media marketing strategies of the organizations observed. In line with previous research, the authors took Twitter as the social media platform to be monitored.
Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy
Authors: Chen Mei-hui , Tsai Kune-muh , Ke Yi-An
Published: June 2022

With the popularity of social networking sites, enterprises start to establish their own brand communities to manage and maintain customer relationships. Consumer stickiness is regarded as one of the critical determinants for the success of a brand community. Enhancing consumers' stickiness to online communities can lead to repurchase behavior and positive word-of-mouth and thereby increase sales volume and customer recruitment. This study endeavors to explore the antecedents of consumers' stickiness to a SNS-based online brand community from the aspects of enterprises and consumers. Data were collected through online questionnaires conducted on Do-Survey website with a hyperlink posted on the PTT, the largest BBS website of Taiwan. After excluding non-usable data, the final sample size was 516. The results indicated that information quality, perceived value, and community identification have positive effects on consumers' stickiness to online brand communities. Moreover, stickiness to online brand communities has positive impacts on customer loyalty.
Personal Brand Benefits of Social Media Use for Researchers
Authors: Román Alberto Prado , Paz-Gil Iria , Prado Román Miguel
Published: June 2022

Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.
Role of Social Media in Hospital Branding
Authors: Nayal Preeti , Pandey Neeraj
Published: June 2022

The fierce competition in the healthcare sector has forced the hospitals to go for branding. The hospitals have various options like print, radio, TV, and digital media for conducting their brand management exercise. The analysis showed that the best hospitals around the globe have focused more on social media marketing for their brand-building exercise. This study conducted a rigorous structured literature review to understand the best practices for healthcare branding using social media tools. The study also conducted a benchmark analysis of social media marketing efforts of the leading global hospitals. It also analyzed the popular online healthcare communities to find the best social media marketing practices adopted for hospital brand building. The practical suggestions for how to leverage the various social media channels for better hospital brand building have also been highlighted.
Electronic Trading, Electronic Advertising, and Social Media Literacy
Authors: Meral Yurdagül , Özbay Duygu Ecem
Published: June 2022

The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertising methods into electronic advertising and digital marketing methods not only in local trade but international trade as well. The purpose of this study is to increase literacy about electronic advertising, social media, digital marketing, by giving examples of how Turkish local influencers are used in social media to increase sales of international products. As a result, it is seen that the advertising posts made by influencers could reach a large audience in the local market.
Identifying Influential Users in Twitter Networks of the Turkish Diaspora in Belgium, the Netherlands, and Germany
Authors: Giglou Roya Imani , d'Haenens Leen , Van Gorp Baldwin
Published: June 2022

This study investigates how members of the Turkish diaspora connected online using Twitter as a social medium during the Gezi Park protests and how those connections and the structure of the resulting Twitter network changed after the protests ended. Further, the authors examine respondents' online influence and their roles in the movement, using social network centrality measures and Tommasel and Godoy's (2015) novel metric. The authors utilize data from Twitter to determine the connections between 307 distinct users, using both online and offline surveys. The findings reveal that Turkish diaspora members' use of Twitter provided the impetus for larger structural changes to the Twitter network. Moreover, results indicate that users' influence was not related to the frequency of their re-tweets or the number of their Twitter followers. Rather, users' influence corresponds to other factors such as their ability to spread information and engage with other users and also to the importance of their Twitter content.
Social Media Utilisation and Business Performance of Hotels in Lebanon
Authors: Halawani Firas Mohamad , Soh Patrick C.H. , Halawani Yahya Mohamad
Published: June 2022

Several studies on social media from a users' perspective have been conducted. However, less attention has been paid to the effect of social media on organization performance, particularly among hotels. The aim of the study is to investigate the effect of social media on hotels' business performance as well as assessing the moderating effect of the hotel classification. In this study, a structural equation modelling method has been used for data analysis. The survey data was gathered from a sample of 146 hotels in Lebanon. Data analysis results demonstrate a positive and significant relationship between social media characteristics (visibility and association but not editability) on hotel business performance. The findings present valuable implications for hotel managers to direct their social media strategy and to capitalize on the possible benefits of social media to increase the business performance of hotels. In addition, the findings could also provide useful insights into other business sectors that have the intention to invest in social media.
Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment
Authors: Sohaib Muhammad , Hui Peng , Akram Umair , Majeed Abdul , Akram Zubair , Bilal Muhammad
Published: June 2022

This article integrates the trust and justice fairness to construct a model for investigating the motivations behind customers eWOM in social media environment, specifically WeChat. Using data from the online surveys of netizens in China, the proposed model was verified and validated by using the structure equation modeling (SEM) technique. The outcomes reveal that customer trust appear to be mostly driven by interactional fairness, which in turn effects satisfaction. Procedural fairness and interactional fairness impacts considerably positive on satisfaction. Trust and satisfaction have a direct positive effect on the eWOM. However, trust has indirect influence on eWOM through the satisfaction. Discussions provide the useful implications for managers and future directions.
The Role of Social Media Influencers on the Consumer Decision-Making Process
Authors: Antunes Ana Cristina
Published: June 2022

The digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.
Social Media Influencers' Effect on Chinese Gen Z Consumers
Authors: Marjerison Rob Kim , Gan Songcheng
Published: June 2022

The objective of this paper is to explore the relationships between different types of Chinese social media influences and their use of short videos, and how that content is managed influence Chinese Generation Z consumers. Effective use of social media is a way for SMEs and new ventures to level the playing field and compete with established enterprises; it is cost effective and can target a very specific consumer demographic. Data was collected by online surveys of Gen Z Chinese self-described heavy social media users. The results of this study may be of particular interest to entrepreneurs who tend to be early adopters and who can most benefit from strategic use of social media advertising to locate and reach their target customers more efficiently and more effectively.
An Insight on Polycystic Ovary Syndrome (PCOS) and Use of Herbal Medicines as Alternative Treatment
Authors: Rao Sowmya Kiran
Published: June 2022

One of the most common endocrine disorder in females during reproductive age which leads to infertility, metabolic derangements, and also psychological impairments is polycystic ovary syndrome (PCOS). This syndrome has been known to increases the risk of type 2 diabetes, obesity, hypertension, cardiovascular diseases, lipid disorders, and also autoimmune thyroiditis. Impending complication list includes malignancies like breast and endometrial cancer. The actual cause of this syndrome is unknown, and perhaps, it could be due to a combination of various unmodifiable genetic factors and modifiable environmental factors. Several research studies have been carried out on management of PCOS, and many medicinal plants have been used as an alternative therapy for oligo/amenorrhoea, hyperandrogenism, and PCOS in women. The chapter gives an insight on PCOS, its management, and elucidates the effects of medicinal plants on PCOS.
In Vitro and in Vivo Models for Pathogenic Neisseria gonorrhoeae Infections
Authors: Ramalingam Karthikeyan , Ganesh Sucharithra
Published: June 2022

The prevalence of gonorrhea has not discontinued in several countries and still remains as one of the top sexually transmitted diseases (STD) and it's caused by Neisseria gonorrhoeae. This bacterium gains entry into the human host via receptors, and by the usage of several virulence factors, it manages to spread through the cells and leads to severe complications. The study of these bacteria in various in vitro and in vivo models have paved the way for gaining insights on various aspects of bacterial infection, such as the study of pathogenesis of the organism in the host. It also drove the development of more appropriate drugs for the treatment of the gonorrhea illness caused by this ‘superbug'. This chapter focuses on providing a concise overview on the general aspects of N. gonorrhoeaeas an update and the in vitro and in vivo models used for understanding this bacterium over the years. Despite gonorrhea not being a rare STD, it is still a big challenge for researchers, healthcare professionals, and communicators with public awareness to communicate effectively with the general community.
Cervical and Vulvar Cancer in Early Stages
Authors: Liberis Anastasios , Sioutas Angelos , Moga Marius , Daponte Alexandros
Published: June 2022

Cervical and vulvar cancer represent two clinical entities whose diagnosis and management are often challenging. They are frequently diagnosed in the early stages, therefore leaving chances for optimal treatment and prognosis. The aim of this chapter is to answer two oncological issues concerning early stage cervical and vulvar cancer. First, is still room for surgical treatment for early stage cervical cancer or should we suggest chemoradiotherapy instead? Second, when is a limited surgical intervention sufficient for early stage vulvar cancer?
Using Tablets to Collect Breast Cancer Risk Information in an Underserved Population
Authors: Naeim Arash , Xie Zhuoer , Johansen Liliana , Wenger Neil S. , Elashoff David , Petruse Antonia , Rahbar Guita
Published: June 2022

The authors tested the use of tablets to collect breast cancer risk data and compared the approach against paper-based scantrons. The goal was to examine the usability of digital technology for data collection in underserved populations. A total of 340 individuals were randomized to answer a breast health survey via either tablets (170) or paper forms (170). Post questionnaire surveys were conducted to evaluate the usability of tablets. Outcomes included completion time, satisfaction, and the numbers and types of questions raised by patients during the survey. There was no significant difference in questionnaire completion time between two groups (12.5 vs. 12.1 minutes, p = 0.07). The tablet group was more satisfied with the experience (p < 0.001). Low health literacy women spent more time on the questionnaire (p < 0.05). Electronic devices can be utilized to collect breast cancer risk data in underserved, ethnically diverse populations. Future healthcare questionnaire applications should focus on accessibility improvements for these populations.
Effect of Electronic Media Sources on Cervical Cancer Awareness Among Women in Kenya
Authors: Nyambane Rhoydah O.M.
Published: June 2022

This chapter is based on a study set out to investigate the influence of electronic media in creating awareness about cervical cancer among women in Kenya at the Kenyatta National Hospital. Transtheoretical stages of change and Health Belief Model guided the study. Quantitative data was analyzed using descriptive and inferential statistics in line with the study objectives, while qualitative data was analyzed thematically. The study findings indicated that radio and television had not played a key role in creating awareness about cervical cancer as less than 20% of respondents reported to have received their information from radio and televisions while over 74% reported to have received their information from other sources other than radio and television. This was despite the fact that more than 90% of the respondents reported to own a radio and/or a television. The study concluded that cervical cancer prevention cannot be achieved through messages on traditional media such as radio and television. It therefore recommended a multi-sectoral approach by relevant stakeholders through other diverse strategies such as interpersonal communication.
Prediction of Menstrual Cycle Phase by Wearable Heart Rate Sensor
Authors: Hayano Junichiro , Yuda Emi
Published: June 2022

The prediction of the menstrual cycle phase and fertility window by easily measurable bio-signals is an unmet need and such technological development will greatly contribute to women's QoL. Although many studies have reported differences in autonomic indices of heart rate variability (HRV) between follicular and luteal phases, they have not yet reached the level that can predict the menstrual cycle phases. The recent development of wearable sensors-enabled heart rate monitoring during daily life. The long-term heart rate data obtained by them carry plenty of information, and the information that can be extracted by conventional HRV analysis is only a limited part of it. This chapter introduces comprehensive analyses of long-term heart rate data that may be useful for revealing their associations with the menstrual cycle phase.
Application of Machine Learning and Artificial Intelligence Techniques for IVF Analysis and Prediction
Authors: Tadepalli Satya Kiranmai , Lakshmi P.V.
Published: June 2022

Infertility is the combination of factors that prevent pregnancy. It involves a lot of care and expertise while selecting the best embryo to lead to a successful pregnancy. Assistive reproductive technology (ART) helps to solve this issue. In vitro fertilization (IVF) is one of the methods of ART which is very popular. Artificial intelligence will have digital revolution and manifold advances in the field of reproductive medicine and will eventually provide immense benefits to infertile patients. The main aim of this article is to focus on the methods that can predict the accuracy of pregnancy without human intervention. It provides successful studies conducted by using machine learning techniques. This easily enables doctors to understand the behavior of the attributes which are suitable for the treatment. Blastocyst images can be deployed for the detection and prediction of the best embryo which has the maximum chance of a successful pregnancy. This pioneering work gives one a view into how this field could benefit the future generation.