bluuebunny/crossref_metadata_2025 huggingface dataset:
VISUALIZING NOVEL CHAURASI : AN EXPLORATION OF GRAHAN'S ADAPTATION INTO A WEB SERIES
Authors: Sharma Swati , Goswami Ruchi
Published: October 2024

This study explores the adaptation of Satya Vyas’s novel ''Chaurasi'' into the web series "Grahan". It provides an in-depth analysis of how the novel’s narrative, character development, and themes are transformed and visualized in the web series format. By comparing the novel with its film adaptation, the research evaluates how well literary material is converted into a visual format and explores the associated challenges and successes. Adaptations of literary works into web series have increasingly become a significant trend, offering fresh interpretations and broadening audience reach. One notable adaptation is Satya Vyas’s novel Chaurasi, which has been transformed into the Hindi crime drama web series Grahan. Created by Shailendra Jha and directed by Ranjan Chandel, Grahan premiered on Hotstar on June 24, 2021 (Wadikar, 2016). The Indian web series landscape has undergone considerable transformation in recent years, marked by a surge in content that delves into complex social and historical themes.
Recapturing the Past: The Role of Historical Memory in Polish and Hungarian Populism
Authors: Mackoway Cody
Published: October 2024

Collective memory is a driving force in populist and nationalist politics. The emotional appeals of a shared history, particularly relating to notions of victimhood and resistance, are deeply influential in national identity formation. In this essay, Hungary’s Fidesz party and Poland’s Law and Justice party (PiS) are explored in relation to their tendency to manipulate history to construct self-serving collective memories. Both Fidesz and PiS successfully employ selective interpretations of historical events to not only mobilize support but also to quell dissent, employing emotive appeals and moral justifications deeply rooted in the national psyche. In order to combat the illiberal and anti-democratic tendencies of populist manipulations of collective memory, this essay argues that strong civil societies and the promotion of alternative narratives of collective memory are necessary.
Editorial Note: This final version of this piece was to be titled "The Past Reimagined: The Role of Historical Memory in Polish and Hungarian Populism". Due to an editorial error, a draft title was published in the print edition. In the spirit of continuity between the print and online edition, we have kept the title of the print edition's in the online version, but have included this note to explain the discrepancy. Our apologies to the author for the error.
A Win-Win Relationship between China and Kazakhstan: Thinking Beyond Dependency
Authors: Çelik Yavuz , Jayawickrama Janaka
Published: October 2024

This article focuses on the economic cooperation between China and Kazakhstan from a win-win perspective. Kazakhstan’s geographical location and rich natural resources make it a strategic partner for regional and global actors. Dependency theory is often used to explain asymmetric and unequal relations between developed and developing countries. According to this theory, developing countries become dependent on developed countries, which hinders their economic development. However, it is argued that this traditional theory cannot fully explain only partially China and Kazakhstan. Economic cooperation between China and Kazakhstan has been analyzed through trade relations, investment flows, and significant infrastructure projects. These projects reinforce not only financial but also political and cultural interactions. Dependency theory cannot fully understand the relations between China and Kazakhstan, characterized by mutual benefit and win-win situations. China’s investments in Kazakhstan and Kazakhstan’s multi-vector foreign policy approach reveal a cooperation model that serves the interests of both countries. China’s BRI initiative and Kazakhstan’s Nurly Zhol program are concrete examples of cooperation between the two countries. This article goes beyond the boundaries of traditional dependency theory and offers a new perspective based on mutual benefit and win-win relationships.
Primordial black holes in the early Univese, quantum-gravitational corrections and inflationary cosmology
Authors: Shalyt-Margolin A. E.
Published: October 2024

In essence, primordial black holes generated in the early Universe as a result of a gravitational collapse of the high-density matter are detectors of the processes proceeding in it. As these black holes are generated at high energies (close to the Planck energies) and their radii are small, there is a need to take into consideration the quantum-gravitational corrections for them. In this paper, within the scope of the Generalized Uncertainty Principle, the author continues a study of the quantum-gravitational corrections and their contributions into the inflationary parameters for primordial black holes in the pre-inflationary epoch. Specifically, within this pattern, the author considers a case of Hawking’s radiation (evaporation) for the above-mentioned black holes and derives formulae for the corresponding changes (”shifts”) of the basic inflation parameters. In all cases the expressions for the corresponding correction of е-foldings in an inflation model have been found. In conclusion the main problems for further studies are formulated.
Fluorine containing diamond-like carbon coatings
Authors: Akula I. P. , Zalesski V. G. , Chekan N. M. , Ovchinnikov E. V.
Published: October 2024

Fluorine containing diamond-like carbon (DLC) coatings were obtained by CVD deposition using the destruction of gaseous hydrocarbons by a high-energy ion source with an anode layer. The chemical composition, structure, surface energy, mechano-tribological characteristics of the synthesized thin-film material were studied. It has been shown that the fluorine content in the deposited coatings reaches 31 at.%. It has been established that the presence of fluorine in the DLC coating promotes the formation of nanodispersed graphite-like structures. Fluorine containing coatings with a high content of sp2 hybridized carbon atoms and graphite fragments show a decrease in hardness. Such coatings have a very low coefficient of friction at the level of 0.03–0.07 due to the low surface energy, which can be reduced by 1.5 times compared to pure DLC. It has been established that different fluorine contents in thin-film diamond-like carbon material have different effects on the interaction of the DLC coating with polar/non-polar dielectrics. The research results can be used for the technology of producing solid lubricants in friction units of machines and mechanisms, and are also of interest for medicine, the food industry, the production of plastics, and chemical fibers as chemically inert and corrosion-resistant coatings.
Probabilistic safety analysis of the large primary circuit leakages accident scenarios in the VVER-reactor
Authors: Mikhalycheva E. A. , Trifonov A. G.
Published: October 2024

Probabilistic safety analysis of the loss of coolant accidents in the VVER-type reactor plant has been performed taking into account the internal initiating events of the reactor primary circuit large leakages. Swedish program code RiskSpectrum PSA was used for probabilistic safety analysis. Logical probabilistic models of the accident scenarios of the large primary circuit leakages in the VVER-type reactor were developed taking into account different operation modes of the power plant unit. Critical paths and probabilities of the accident scenarios occurrence of the large leakages were identified. The critical path of development of the reactor primary circuit large leakages accident with large leakages of 140–346 mm diameters is the accident sequence with a leak in the pipeline to the reactor pressurizer vessel. It has been established that the greatest contribution to the failure of safety functions during this initiating event is made by the failures due to common causes of the supporting systems (cooling and ventilation systems), critical consumers cooling circuit, emergency injection system. The critical path of the accident with large leakages of 346–850 mm diameters is the accident sequence with the rupture of any of the four primary circuit loops. The greatest contribution to the failure of safety functions during this initiating event is made by the failures due to common causes of the emergency injection system elements. Based on the accident analysis, recommendations for increase of performance reliability of safety functions during the large leakages accidents under all operation states of the nuclear power plant unit were given. In order to increase reliability of safety systems, it is necessary to eliminate failures due to common causes of equipment, increase the reliability of operation of supporting systems, change the maintenance and checking equipment procedures.
Formation of the alternative food sector: advanced foreign experience and opportunities for energy-efficient food production
Authors: Rudchanka H.
Published: October 2024

The article considers innovative directions of food production, which are actively researched in foreign science and mastered in practice in order to achieve food, energy, climate and environmental goals. The spheres of appli cation and the main producers of alternative food products are determined, the sources of energy efficiency improvement of agro-food systems arising from the replacement of traditional industries by alternative ones are identified. The key factors determining the formation and development of the alternative food sector have been identified, and the common features and distinctive features of the directions that have become widespread have been established. The prospects of alternative food products application in the Republic of Belarus are highlighted.
Population and Habitat Characteristics of Tarsius fuscus in Resort Mallawa Bantimurung Bulusaraung, South Sulawesi
Authors: Meylia Safira Arda , Putri Desi Amelia , Aldyansyah  , Meo Lorenzo Elton , Rahman Reja , Laijanan Theresia Avilla , Mustari Abdul Haris
Published: October 2024

Tarsius fuscus is one of the conservation priority wildlife in the Bantimurung Bulusaraung National Park (Babul National Park). This study aims to analyze the population and habitat characteristics of T. fuscus as one of the considerations in the conservation management of its population and habitat. This research was carried out in July 2021 in the forest around Bentenge Village and Samaenre Village, Resort Mallawa, Babul National Park. The method used was direct observation, calculation of the number of individuals for each group, and vegetation analysis at the meeting points of  T. fuscus. Based on observations, the population size of 48 individuals from 13 groups was obtained with an overall population density of 0.109 individuals/Ha.  The population density in the secondary dryland forest is higher than in the scrubland. The number of juvenile and infant in both land cover were low compared to  the adults.  T. fuscus was found in two types of habitat, there are secondary dryland forests (SDF) and scrubland with specific ranges of physical parameters. Based on vegetation analysis, SDF was dominated by the mana-mana tree (Blumeodendron kurzii) with an important value index (IVI) of 57.72%, while shrubland was dominated by kemiri tree (Aleurites moluccana) with an IVI of 40.75%. The two land covers are dominated by the Moraceae family and jambu air seedlings (Syzygium aqueum).
Nilai Moral dalam Film Animasi Battle of Surabaya Karya Aryanto Yuniawan
Authors: Putri Rista Aprilia , Sujarwoko  , Sasongko Sempu Dwi
Published: October 2024

Abstrak
Penelitian ini bertujuan untuk mendeskripsikan aspek moral dalam film animasi Battle of Surabaya karya Aryanto Yuniawan. Film animasi ini memiliki latar belakang peristiwa 10 November atau dikenal sebagai Pertempuran Surabaya, yang banyak memuat nilai-nilai moral agar bisa dijadikan sebagai landasan generasi muda dalam kehidupan bermasyarakat. Penelitian ini merupakan jenis penelitian kualitatif, dengan objek kajian film animasi Battle of Surabaya karya Aryanto Yuniawan. Metode penelitian yang digunakan dalam penelitian ini adalah menggunakan metode pengamatan terhadap film animasi Battle of Surabaya dan teknik pengumpulan data dengan dokumen berupa hasil translitasi teks berupa potongan dialog dan narasi, serta didukung dengan gambar-gambar tangkapan layar dari film animasi, dengan menggunakan pendekatan sosiologi sastra. Hasil penelitian menunjukkan terdapat tiga jenis nilai moral dalam film animasi Battle of Surabaya, yaitu yang mencakup taat beribadah, mendoakan orang lain, dan selalu bersyukur; nilai moral budi pekerti yang mencakup saling tolong menolong, tanggung jawab, pantang menyerah, dan menepati janji; serta nilai moral kemanusiaan yang mencakup toleransi, peduli dengan orang lain, dan menjunjung tinggi gotong royong.
 
Kata kunci: nilai moral, film, animasi
Abstract
This research aims to describe the moral aspects in the animated film Battle of Surabaya by Aryanto Yuniawan. This animated film has the background of the events of November 10 or known as the Battle of Surabaya, which contains many moral values so that it can be used as a foundation for the younger generation in social life. This research is a type of qualitative research, with the object of study of the animated film Battle of Surabaya by Aryanto Yuniawan. The research method used in this study is to use the observation method of the Battle of Surabaya animated film and data collection techniques with documents in the form of text translation results in the form of dialog and narration pieces, and supported by screenshot images from animated films, using a literary sociology approach. The results show that there are three types of moral values in the Battle of Surabaya animated film, which include obeying worship, praying for others, and always being grateful; moral values of character that include helping each other, responsibility, never giving up, and keeping promises; and moral values of humanity that include tolerance, caring for others, and upholding mutual cooperation..
Implementasi Pembelajaran Berdiferensiasi Proses Berdasarkan Gaya Belajar pada Materi Teks Karya Fiksi Tingkat SMP
Authors: Nurlaela Fitri , Ahmadi Anas
Published: October 2024

Abstrak
Penelitian ini bertujuan untuk mendeskripsikan implementasi pembelajaran berdiferensiasi proses berdasarkan gaya belajar peserta didik pada materi teks karya fiksi di kelas VIII-D SMP Negeri 36 Surabaya. Metode penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Objek penelitian ini peserta didik kelas VIII-D SMP Negeri 36 Surabaya. Teknik pengumpulan data pada penelitian ini menggunakan lembar pengamatan sebagai pengumpulan datanya, lembar kerja selama proses pembelajaran, dan bukti dokumentasi berupa foto kegiatan pembelajaran. Sumber data penelitian ini pendidik selaku peneliti. Instrumen penelitian ini berupa lembar kerja hasil belajar, lembar observasi, dan bukti dokumentasi selama proses pembelajaran. Berdasarkan hasil implementasi pembelajaran berdiferensiasi proses berdasarkan gaya belajar, nilai peserta didik selama proses pembelajaran memiliki kenaikan yang cukup signifikan. Nilai rata-rata yang diperoleh sebelum pelaksanaan implementasi berkisar 75-80. Namun, setelah pelaksanaan impementasi nilai rata-rata peserta didik menjadi 90-95. Peserta didik kelas VIII-D memiliki gaya belajar yang beragam seperti visual, auditori, dan kinestetik.
Kata kunci: Gaya Belajar, Implementasi, Pembelajaran Berdiferensiasi Proses, Teks Karya Fiksi.
Abstract
This study aims to describe the implementation of differentiated learning process based on students' learning styles on fictional text material in class VIII-D of SMP Negeri 36 Surabaya. This research method uses a qualitative descriptive research type. The object of this research is students of class VIII-D of SMP Negeri 36 Surabaya. The data collection technique in this study uses observation sheets as data collection, worksheets during the learning process, and documentary evidence in the form of photos of learning activities. The data source for this study is the educator as the researcher. The research instruments are in the form of learning outcome worksheets, observation sheets, and documentary evidence during the learning process. Based on the results of the implementation of differentiated learning process based on learning styles, students' scores during the learning process have increased quite significantly. The average score obtained before the implementation ranged from 75-80. However, after the implementation, the average score of students became 90-95. Students in class VIII-D have various learning styles such as visual, auditory, and kinesthetic.
Keywords: Learning Style, Implementation, Differentiated Learning Process, Fiction Text.
Manajemen Komunikasi Pemasaran Akun Preloved @Bbybranded Di Instagram
Authors: Zahra Zahidah  , O. Hasbiansyah
Published: October 2024

Abstract. In this modern era of rapid development of technology and information, people show creativity by utilizing technology, such as Instagram, as a marketing tool. The rapid growth of Instagram users in Indonesia has made it a gateway for online sales, including for @bbybranded Preloved account. This research aims to implement marketing communication management on @bbybranded with constructivism paradigm and case study approach. The results in this study show that the implementation stages include content packaging with team discussions, content research, content planner, creation, uploading content on Instagram, and evaluation with the team. Target audience management by @bbybranded involves three stages, namely uploading preloved products, monitoring consumers, and utilizing insight features on Instagram. In sales and marketing communication activities, @bbybranded faced obstacles such as content packaging, communication barriers, and constraints from the Instagram account, which were overcome with appropriate solutions. Instagram was chosen as the only social media due to its user popularity, ease of interaction, and features that support the sale of preloved products. This decision was based on the view that Instagram makes it easy to interact with followers of the @Bbybranded account and makes it easier to sell preloved products.
Abstrak. Dalam era modern ini perkembangan teknologi dan informasi yang semakin pesat saat Dalam era modern, masyarakat menunjukkan kreativitas dengan memanfaatkan teknologi, seperti Instagram, sebagai alat pemasaran. Pengguna Instagram yang melesat di Indonesia membuatnya menjadi gerbang penjualan online, termasuk bagi akun Preloved @bbybranded. Penelitian ini bertujuan mengimplementasikan manajemen komunikasi pemasaran pada @bbybranded dengan paradigma konstruktivisme dan pendekatan studi kasus. Hasil dalam penelitian ini menunjukan Tahapan implementasi mencakup pengemasan konten dengan diskusi tim, riset konten, content planner, pembuatan, unggah konten di Instagram, dan evaluasi bersama tim. Pengelolaan target audience oleh @bbybranded melibatkan tiga tahap, yaitu unggah produk preloved, pemantauan konsumen, dan pemanfaatan fitur insight di Instagram. Dalam kegiatan penjualan dan komunikasi pemasaran, @bbybranded menghadapi hambatan seperti pengemasan konten, hambatan komunikasi, dan kendala dari akun Instagram, yang diatasi dengan solusi yang sesuai. Instagram dipilih sebagai satu-satunya media sosial karena popularitas pengguna, kemudahan interaksi, dan fitur yang mendukung penjualan produk preloved. Keputusan ini didasarkan pada pandangan bahwa Instagram memudahkan interaksi dengan pengikut dari akun @Bbybranded dan mempermudah penjualan produk preloved.
Strategi Komunikasi Pemasaran Pedagang Daging Sapi dalam Mempertahankan Loyalitas Pelanggan
Authors: Yajid Aosa  , Raditya Pratama Putra
Published: October 2024

Abstract. This research analyzes the marketing communication strategies used by beef traders in Ciroyom Market, Bandung City, to maintain customer loyalty amidst intense business competition. Customer loyalty is an important asset for increasing profitability. This research uses a qualitative method with a case study approach, and data collection techniques such as observation, interviews, and documentation. Customer Relationship Management (CRM) theory from Ghonston, Clark, & Shulver (2012) was used as the theoretical basis. The results showed that beef traders implement various marketing communication strategies to build trust and emotional attachment with customers. These efforts are mainly aimed at customers who buy beef for resale or as raw materials for processed foods. Merchants implement marketing communications that are informative and motivating, provide knowledge about customer needs, and indirectly apply the concept of planned CRM. These strategies are the main focus of merchants in maintaining customer loyalty, which is very important for the sustainability of their business in Ciroyom Market, Bandung City.
Abstrak. Penelitian ini menganalisis strategi komunikasi pemasaran yang digunakan oleh pedagang daging sapi di Pasar Ciroyom, Kota Bandung, untuk mempertahankan loyalitas pelanggan di tengah persaingan bisnis yang ketat. Loyalitas pelanggan merupakan aset penting bagi peningkatan profitabilitas. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, serta teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Teori Customer Relationship Management (CRM) dari Ghonston, Clark, & Shulver (2012) digunakan sebagai landasan teoritis. Hasil penelitian menunjukkan bahwa pedagang daging sapi menerapkan berbagai strategi komunikasi pemasaran untuk membangun kepercayaan dan keterikatan emosional dengan pelanggan. Upaya ini terutama ditujukan kepada pelanggan yang membeli daging sapi untuk dijual kembali atau dijadikan bahan baku makanan olahan. Pedagang mengimplementasikan komunikasi pemasaran yang informatif dan memotivasi, memberikan pengetahuan tentang kebutuhan pelanggan, serta secara tidak langsung menerapkan konsep CRM yang terencana. Strategi-strategi ini menjadi fokus utama pedagang dalam mempertahankan loyalitas pelanggan, yang sangat penting bagi keberlanjutan bisnis mereka di Pasar Ciroyom, Kota Bandung.
Aktivitas Remaja dalam Memakmurkan Masjid
Authors: Hasna Nurmila  , Indri Rachmawati
Published: October 2024

Abstract. In the context of organizational communication, "output" refers to the results or output of the communication process which can be in the form of decisions, actions, or information that is produced and influences the organization. For example, communication between the chairman and members of a mosque youth organization can produce output in the form of decisions that can influence the running of the organization, such as changes to create prosperity for the mosque. The Daarul Muhajir mosque youth organization produces outputs such as forming and managing an Islamic event program in the mosque environment so that it can attract the attention of the surrounding environment as a means of education and spiritual development. The aim of the mosque youth organization is to mobilize the community and youth in the environment to be better, especially in the religious sector. The research method of this study uses a descriptive approach by collecting qualitative data in the form of interviews, documentation and observation. The teenage population of the Daarul Muhajir mosque is 20 people. Sampling used purposive sampling technique. The results of this research show that the output of the Daarul Muhajir mosque youth organization is in the form of Islamic events which are able to encourage the creation of mosque prosperity in the environment.
Abstrak. Pada konteks komunikasi “output” mengacu pada hasil atau keluaran dari proses komunikasi yang dapat berupa keputusan, tindakan, atau informasi yang dihasilkan dan mempengaruhi organisasi. Misalnya, komunikasi antar ketua dan anggota organisasi remaja masjid dapat menghasilkan output berupa keputusan yang dapat mempengaruhi jalannya organisasi, seperti perubahan agar terciptanya kemakmuran masjid. Organisasi remaja masjid Daarul Muhajir ini mengeluarkan output seperti membentuk dan mengelola program event Islami di lingkungan masjid agar dapat menarik perhatian lingkungan sekitar sebagai sarana edukasi dan pengembangan spiritual. Tujuan dari organisasi remaja masjid yaitu sebagai penggerak masyarakat dan remaja di lingkungan tersebut supaya lebih baik khususnya di bidang keagamaan. Metode penelitian dari penelitian ini menggunakan pendekatan deskriptif dengan pengambilan data kualitatif berupa wawancara, dokumentasi dan observasi. Populasi remaja masjid Daarul Muhajir berjumlah 20 orang. Pengambilan sampel menggunakan teknik purposive sampling. Hasil dari penelitian ini menunjukkan bahwa output dari organisasi remaja masjid Daarul Muhajir berupa event-event Islami yang mampu mendorong agar terciptanya kemakmuran masjid di lingkungan tersebut
Poster Film sebagai Konsep Konten Kreatif Media Dakwah
Authors: Desi El Pania Pionita  , Indri Rachmawati
Published: October 2024

Abstract. Media da'wah is a medium that is widely used by da'wah content creators in presenting religious messages in a creative and interesting way. In the era of rapid technological development, da'wah content continues to follow progress through various media platforms, one of which is Instagram social media. The issues that are the focus of this study include an in-depth analysis of the background of the selection of the film poster concept as an element in the da'wah study content on Instagram @percikaniman which has unique visual characteristics. The purpose of this study is to find out and describe the Strategy for Creating Creative Content on Social Media as a Da'wah Media on Instagram @Percikaniman. The theory of da'wah on social media and the theory of visual content are used as a reference for research. In this study, researchers use a constructive paradigm with a qualitative approach using a case study method to determine the perspective of informants related to their social scope in creating da'wah study content @Percikaniman. This study collects data through interviews, observations and documentation. The results of this study indicate that the use of the film poster concept was chosen based on trend research as a strategy to reach the audience in da'wah studies.
Abstrak. Media dakwah menjadi sarana yang sangat dimanfaatkan oleh para conten creator dakwah dalam menyajikan pesan-pesan keagamaan dengan cara yang kreatif dan menarik. Di era perkembangan teknologi yang pesat, konten dakwah terus mengikuti kemajuan melalui berbagai platform media salah satunya media sosial Instagram. Isu yang menjadi fokus penelitian ini mencangkup analisis mendalam terhadap latar belakang pemilihan konsep poster film sebagai unsur dalam konten kajian dakwah di Instagram @percikaniman yang memiliki kekhasan visual yang unik. Tujuan penelitian ini, yaitu untuk mengetahui dan mendeskripsikan mengenai Strategi Pembuatan Konten Kreatif pada Media Sosial sebagai Media Dakwah pada Instagram @Percikaniman. Teori dakwah di media sosial dan teori konten visual digunakan sebagai acuan penelitian. Pada penelitian ini, peneliti menggunakan paradigma konstruktif dengan pendekatan kualitatif menggunakan metode studi kasus untuk mengetahui perspektif informan terkait lingkup sosial mereka dalam pembuatan konten kajian dakwah @Percikaniman. Penelitian ini mengumpulkan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian ini menunjukkan bahwa dalam Penggunaan konsep poster film dipilih berdasarkan riset tren sebagai strategi untuk mencapai audiens dalam kajian dakwah.
Hubungan antara Tayangan Kuliner Korea di Media Sosial dengan Perilaku Konsumtif
Authors: Mohammad Jordan Febrian Gunawan  , Anne Maryani
Published: October 2024

Abstract. The emergence of new media has had a major impact on its users, from the reach of information to changes in lifestyle behavior. With the existence of new media, social media emerged where Korean cultural impressions became popular. The existence of the Tiktok application as a product of this new media makes people share information and create various content which we also call content creators. This culture is spread through entertainment, culinary, fashion, and cosmetic shows which makes the audience of Tiktok seem hypnotized by its content which causes consumptive behavior to emerge. This phenomenon will be studied on followers of the @hugryfever account using the theory of Goyette et al (2010), including intensity, content, and valance of opinion with the aim of knowing the relationship between Korean culinary impressions and consumptive behavior. This study uses quantitative methods and correlational research types. Collecting research data through online questionnaires to @hungryfever followers totaling 100 respondents using random sampling techniques. After processing data from respondents' answers, this study found a relationship between intensity, content, and valance of opinion with consumptive behavior.
Abstrak. Munculnya media baru atau new media  telah memberikan dampak yang besar bagi penggunanya mulai dari jangkauan informasi sampai dengan perubahan perilaku gaya hidup. Dengan adanya new media muncul media sosial  yang dimana tayangan budaya korea menjadi populer. Adanya aplikasi Tiktok sebagai produk dari new media ini menjadikan orang-orang membagikan informasi serta membuat berbagai konten yang juga kita sebut sebagai conten creator. Budaya ini disebarkan melalui tayangan hiburan, kuliner, fashion, dan kosmetik yang membuat penonton dari Tiktok ini seperti terhipnotis oleh konten-kontennya yang menyebabkan munculnya perilaku konsumtif. Fenomena ini akan diteliti pada followers akun @hugryfever menggunakan teori dari Goyette et al (2010), diantarnya intensity ,content, dan valance of opinion dengan tujuan untuk mengetahui adanya hubungan antara tayangan kuliner korea dengan perilaku konsumtif. Penelitian ini menggunakan metode kuantitatif serta jenis penelitian korelasional. Pengumpulan data penelitian melalui kuisioner secara online kepada followers @hungryfever yang berjumlah 100 responden menggunakan teknik random sampling. Setelah melakukan pengolahan data dari jawaban responden penelitian ini menghasilkan hubungan antara intensity, content, dan valance of opinion dengan perilaku konsumtif
Pengaruh E-Wom terhadap Minat Beli Produk Sayuran
Authors: Numan Hapidudin  , Tresna Wiwitan
Published: October 2024

Abstract. The increasing growth of internet users makes it easier for businesses to market their services and products. E-commerce is the use of computer networks to carry out business processes. One of the things that can generate consumer buying interest is the influence of positive or negative information called electronic word of mouth. Based on this phenomenon, the objectives in this study are to determine: (1) the effect of intensity on buying interest in vegetable products through the EdenFarm application (2) the effect of valence of opinion on buying interest in vegetable products through the EdenFarm application (3) the effect of content on buying interest in vegetable products through the EdenFarm application. The theory used is: Diffusion of Innovation, and using the concepts of Marketing Communication, marketing communication and marketing mix, e-commerce. This research uses quantitative methods using simple linear regression analysis tests. The data analysis techniques used in this research are descriptive analysis techniques and inferential analysis techniques. The population in this study were consumers who reviewed vegetable products in the EdenFarm application and the sample in this study amounted to 112 people. the sampling technique is simple random sampling. The results of the simple linear regression test significance value show the value of 0.000 <0.05, therefore it can be seen that E-Wom has a positive influence on consumer buying interest in vegetable products in the EdenFarm application.
Abstrak. Meningkatnya pertumbuhan pengguna internet mempermudah pelaku usaha dalam memasarkan jasa maupun produk yang dimilikinya. E-commerce adalah penggunaan jaringan komputer untuk menjalankan proses bisnis. Salah satu hal yang dapat menimbulkan minat beli konsumen adalah pengaruh informasi positif atau negatif yang disebut dengan electronic word of mouth. Berdasarkan fenomena tersebut, tujuan dalam penelitian ini adalah untuk mengetahui : (1) pengaruh intensity terhadap minat beli produk sayuran melalui aplikasi EdenFarm (2) pengaruh valence of opinion terhadap minat beli produk sayuran melalui aplikasi EdenFarm (3) pengaruh content terhadap minat beli produk sayuran melalui aplikasi EdenFarm. Teori yang di gunakan yaitu: Difusi Inovasi, dan menggunakan konsep Komunikasi Pemasaran, marketing communication dan marketing mix, e-commerce. Penelitian ini menggunakan metode kuantitatif dengan menggunakan uji analisis regresi linier sederhana. Teknik analisis data yang digunakan dalam penelitian ini adalah teknis analisis deskriptif dan teknik analisis inferensial. Populasi pada penelitian ini merupakan konsumen yang memberikan ulasan produk sayuran di aplikasi EdenFarm dan sampel pada penelitian ini berjumlah 112 orang. teknik pengambilan sampel yaitu simple random sampling. Hasil uji regresi linier sederhana nilai signifikansi menunjukan hasil nilai 0,000 < 0,05, maka dari itu dapat diketahui bahwa E-Wom memiliki pengaruh positif terhadap minat beli konsumen pada produk sayuran di aplikasi EdenFarm.
Komunikasi Interpersonal antara Pembimbing dengan Anak Asuh dalam Menanamkan Nilai-Nilai Islam
Authors: Renald Ramadhani Prasetya  , Maman Chatamallah
Published: October 2024

Abstract. Communication is one of the important things in instilling Islamic values in foster children in orphanages. Effective communication can help mentors to convey Islamic messages well and easily understood by foster children. This research aims to find out how supervisors communicate in instilling Islamic values in foster children at the Tunas Harapan Orphanage/LKSA Tunas Harapan. This research uses a qualitative method with a descriptive approach. Research data was obtained through in-depth interviews with mentors and foster children, as well as observations in orphanages. The results of the research show that supervisor communication in instilling Islamic values in foster children at the Tunas Harapan Orphanage/LKSA Tunas Harapan was carried out directly and indirectly. Direct communication is carried out through religious activities, such as Islamic studies, recitation of the Koran, and congregational prayers. Indirect communication is carried out through example, habituation and supervision. The supervisor's communication in instilling Islamic values in foster children at the Tunas Harapan Orphanage/LKSA Tunas Harapan has been going well. However, there are still several things that need to be improved, such as: supervisors need to better understand the characteristics of foster children so that communication can be more effective, mentors need to be more creative in conveying Islamic messages so that foster children are more interested in following them.
Abstrak. Komunikasi merupakan salah satu hal yang penting dalam menanamkan nilai-nilai Islam pada anak asuh di panti asuhan. Komunikasi yang efektif dapat membantu pembimbing untuk menyampaikan pesan-pesan Islam dengan baik dan mudah dipahami oleh anak asuh. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi pembimbing dalam menanamkan nilai-nilai Islam pada anak asuh di Panti Asuhan Tunas Harapan/LKSA Tunas Harapan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui wawancara mendalam dengan pembimbing dan anak asuh, serta observasi di panti asuhan. Hasil penelitian menunjukkan bahwa komunikasi pembimbing dalam menanamkan nilai-nilai Islam pada anak asuh di Panti Asuhan Tunas Harapan/LKSA Tunas Harapan dilakukan secara langsung dan tidak langsung. Komunikasi langsung dilakukan melalui kegiatan-kegiatan keagamaan, seperti kajian Islam, tadarus Al-Qur'an, dan sholat berjamaah. Komunikasi tidak langsung dilakukan melalui pemberian keteladanan, pembiasaan, dan pengawasan. Komunikasi pembimbing dalam menanamkan nilai-nilai Islam pada anak asuh di Panti Asuhan Tunas Harapan/LKSA Tunas Harapan sudah berjalan dengan baik. Namun, masih terdapat beberapa hal yang perlu ditingkatkan, seperti: pembimbing perlu lebih memahami karakteristik anak asuh agar komunikasi yang dilakukan dapat lebih efektif, pembimbing perlu lebih kreatif dalam menyampaikan pesan- pesan Islam agar anak asuh lebih tertarik untuk mengikutinya.
Hubungan antara Pemenuhan Fungsi Afektif dengan Koherensi Diri dalam Komunikasi Keluarga
Authors: Annisa Arsyad Fadhilah  , Dedeh Fardiah
Published: October 2024

Abstract. A family is a group of people who live together by blood, marriage, or adoption. Lack of affection towards family members will hinder adaptive abilities. It is necessary to apply self-coherence as a representation of a better mental health condition. This study aims to determine the relationship between the fulfillment of affective functions and self-coherence in family communication. Researchers used a correlational analysis technique method using a quantitative approach. The theories used include ecological theory, attachment theory, and moral intelligence theory. With the sampling technique, namely simple random sampling of 100 people. The data collection techniques used in this study were questionnaires and literature studies. The results of this study indicate a correlation of 0.529 with a significance of 0.000 and a level of 0.05 so that r table = 0.195. So, r count = 0.52 9> r table = 0.195 means that there is a significant relationship between the fulfillment of affective functions and self-coherence in family communication.
Abstrak. Keluarga adalah sekelompok orang yang hidup secara terikat dan bersatu atas hubungan darah, perkawinan, atau adopsi. Kurangnya afeksi terhadap anggota keluarga akan menghambat kemampuan adaptif. Diperlukan penerapan koherensi diri sebagai representasi kondisi kesehatan mental yang lebih baik. Penelitian ini bertujuan untuk mengetahui hubungan antara pemenuhan fungsi afektif dengan koherensi diri dalam komunikasi keluarga. Peneliti menggunakan metode teknik analisis korelasional dengan menggunakan pendekatan kuantitatif. Teori yang digunakan di antaranya teori ekologi, teori kelekatan, dan teori kecerdasan moral. Dengan teknik pengambilan sampel yaitu simple random sampling sebanyak 100 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan studi pustaka. Hasil dari penelitian ini menunjukkan korelasi menunjukkan sebesar 0,529 dengan signifikansi 0,000 dan taraf 0,05 sehingga r tabel = 0,195. Maka, r hitung = 0,529 > r tabel = 0,195 artinya terdapat hubungan signifikan antara pemenuhan fungsi afektif dengan koherensi diri dalam komunikasi keluarga.
Makna Interaksi Parasosial Penggemar K-Pop dalam Berkomunikasi di Microblog
Authors: Suryadi Mirsya Hanifa , Firmansyah
Published: October 2024

Abstract. Indonesia has become one of the countries with the most fans of Korean music and culture in the world, especially K-pop fans. In this case, fans have a very important role in the spread of Korean culture, especially k-pop. This study aims to determine the meaning of parasocial interactions carried out by fans with K-pop idols on microblogs. Parasocial interaction is a form of interaction in which a person interacts with their idol as if the idol is a real figure they support. This research uses qualitative research methods and phenomenological approaches using Alfred Schutz's phenomenological theory, and the data collection techniques used are literature review and in-depth interviews with semi-structured techniques, as well as data verification techniques through triangulation analysis. This research focuses on knowing the meaning of Stray Kids fan interactions on Twitter or X. The results showed that parasocial interactions provide deep meanings for fans, including as encouragement, support systems, friends, and significant others, giving the illusion of dating, being a benchmark, handle, and reason to survive, life goals, new life, "home", and a place to lean on.
Abstrak. Indonesia telah menjadi satu di antara banyak negara yang memiliki penggemar musik dan budaya Korea terbanyak di dunia, terutama penggemar K-pop. Dalam hal ini, penggemar memiliki peran yang sangat penting dalam persebaran budaya korea khususnya k-pop. Penelitian ini bertujuan untuk mengetahui makna interaksi parasosial yang dilakukan penggemar dengan idola K-pop di microblog. Interaksi parasosial merupakan bentuk interaksi di mana seseorang berinteraksi dengan idola mereka seolah-olah idola tersebut merupakan sosok nyata yang mereka dukung. Penelitian ini menggunakan metode penelitian kualitatif dan pendekatan fenomenologi dengan menggunakan teori fenomenologi Alfred Schutz, serta teknik pengumpulan data yang digunakan yaitu kajian pustaka dan wawancara mendalam dengan teknik semi-terstruktur, juga dengan teknik verifikasi data melalui analisis triangulasi. Penelitian ini fokus untuk mengetahui makna pada interaksi penggemar Stray Kids di Twitter atau X. Hasil penelitian menunjukkan bahwa interaksi parasosial memberikan makna yang mendalam bagi penggemar, termasuk sebagai pembangkit semangat, sistem dukungan, teman, dan orang terdekat, memberikan ilusi berpacaran, menjadi patokan, pegangan, dan alasan untuk bertahan, tujuan hidup, kehidupan baru, "rumah", dan tempat untuk bersandar.
Strategi Pemasaran melalui Kegiatan Brand Equity di Media Sosial Instagram
Authors: Esvandiary Keysa Jasmine , Raditya Pratama Putra
Published: October 2024

Abstract. Digital payment platforms like IndibizPay, which are specifically designed to support MSMEs in adopting digital payments, have a great opportunity to leverage social media as a tool for building brand image. The aim of this research is to explore and understand how IndibizPay utilizes social media in building a brand image through programs, types of services, and reasons for marketing communications. The method in this research is qualitative using a case study approach. Researchers conducted interviews with the IndibizPay team and users. The results of this research show that: (1) Through these various initiatives, IndibizPay has succeeded in expanding its brand reach, increasing engagement, and building deeper relationships with its community. This IndibizPay program includes business webinars, weekly giveaways, collaboration with content creators via Instagram live streaming, and blog competitions with attractive prizes. (2) IndibizPay has prioritized creating fast QRIS as a superior service that differentiates them from similar competitors, strengthening its image as a service innovator digital finance and strengthen relationships with users.(3) IndibizPay adopts marketing communications through social media to strengthen brand equity, recognizing the importance of a deep understanding of the impact of social media in a rapidly evolving digital era
Abstrak. Platform pembayaran digital seperti IndibizPay, yang dirancang khusus untuk mendukung UMKM dalam mengadopsi pembayaran digital, memiliki peluang besar untuk memanfaatkan media sosial sebagai alat untuk membangun citra merek. Tujuan penelitian ini adalah untuk menggali dan memahami bagaimana IndibizPay memanfaatkan media sosial dalam membangun citra merek melalui program, jenis layanan, dan alasan komunikasi pemasaran. Metode dalam penelitian ini adalah kualitatif dengan menggunakan pendekatan studi kasus. Peneliti melakukan wawancara terhadap tim IndibizPay dan pengguna. Hasil penelitian ini menunjukkan bahwa: (1) Melalui berbagai inisiatif ini, IndibizPay berhasil memperluas jangkauan mereknya, meningkatkan interaksi, dan membangun hubungan yang lebih dalam dengan komunitasnya. Program IndibizPay ini mencakup webinar bisnis, giveaway mingguan, kolaborasi dengan content creator melalui Instagram livestreaming, dan kompetisi blog dengan hadiah menarik.(2) IndibizPay telah memprioritaskan pembuatan QRIS cepat sebagai layanan unggulan yang membedakan mereka dari pesaing sejenis, mengukuhkan citra sebagai inovator layanan keuangan digital dan memperkuat hubungan dengan pengguna.(3) IndibizPay mengadopsi komunikasi pemasaran melalui media sosial untuk memperkuat brand equity, mengenali pentingnya  pemahaman mendalam tentang dampak sosial media dalam era digital yang berkembang pesat.
Kegiatan Layanan Manasik Umroh dan Haji Mazq Tour and Travel
Authors: Alfina Nahwa Firdauzi  , Chatamallah Maman
Published: October 2024

Abstract. Umrah, as a spiritual and physical journey for Muslims, requires thorough preparation in terms of mental, physical, and material aspects to ensure a successful and accepted worship. The purpose of organizing the pilgrimage and Umrah, as regulated by Law No.13 of 2008, is to provide optimal guidance and protection through an efficient system and management of services. In this context, the guidance method for Umrah, particularly the Umrah rituals (manasik), is a crucial factor, and PT. MazQ Tour and Travel in Bandung introduces innovation by applying the Theatrical RBT method. This research aims primarily to (1) understand the implementation of Umrah ritual services at PT. MazQ Tour and Travel and (2) analyze the strengths and weaknesses in the application of the Umrah ritual guidance method in the company. Using a qualitative approach with a case study specification, data is collected through observation, interviews, and documentation. Data analysis follows the steps of case study analysis by Miles & Huberman, including data reduction, data presentation, and drawing conclusions. The results of this research are expected to provide insights for PT. MazQ Tour and Travel to enhance the effectiveness and efficiency of Umrah services. The implications of this study are also directed to assist stakeholders, including company management, employees, and prospective pilgrims, in better understanding the dynamics involved in organizing Umrah rituals.
Abstrak. Ibadah umroh, sebagai perjalanan spiritual dan jasmani bagi umat Muslim, memerlukan persiapan yang matang dari segi mental, fisik, dan materi untuk memastikan kelancaran ibadah yang mabrur. Tujuan penyelenggaraan ibadah haji dan umroh, sebagaimana diatur dalam Undang-Undang No.13 Tahun 2008, adalah memberikan pembinaan dan perlindungan optimal melalui sistem dan manajemen pelayanan yang efisien. Dalam konteks ini, metode pembimbingan umroh, khususnya manasik umrah, menjadi faktor kunci, dan PT. MazQ Tour and Travel di Bandung memperkenalkan inovasi dengan menerapkan metode Teatrikal RBT. Penelitian ini bertujuan utama untuk (1) memahami pelaksanaan pelayanan manasik umroh di PT. MazQ Tour and Travel, serta (2) menganalisis kelebihan dan kekurangan dalam penerapan metode pembimbingan manasik umroh di perusahaan tersebut. Dengan menggunakan pendekatan kualitatif dan spesifikasi studi kasus, data diperoleh melalui observasi, wawancara, dan dokumentasi. Analisis data mengikuti langkah-langkah analisis studi kasus Miles & Huberman, mencakup reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi PT. MazQ Tour and Travel dalam meningkatkan efektivitas dan efisiensi layanan umroh. Implikasi penelitian juga diarahkan untuk membantu pemangku kepentingan, termasuk manajemen perusahaan, karyawan, dan calon jamaah, agar lebih memahami dinamika yang terlibat dalam penyelenggaraan manasik umroh.