PROSPECTS OF APPLYING INTERNATIONAL TOURISM EXPERIENCE IN KHERSON REGION
Authors: YAKYMCHUK T.V. , VOLVACH I.Y. 
Published: September 2019

Topicality. The urgency of developing �green� tourism in Kherson region is growing, since, on the one hand, the region has a high tourism and recreation potential, which is still used inefficiently, and on the other hand, the development of tourism is a crucial factor for the sustainable development of the region and the increase of its competitiveness in the world market.
Aim and tasks. The aim of the article is to develop theoretical principles and practical and applied proposals that should substantiate the feasibility of green tourism development in Ukraine and its regions, and study the problems that arise during the organization of �green� tourism, taking into consideration international experience in this field.
Research results. �Green� economy is a challenge to inefficient use of resources. The use of the principles of "green" economy will not only allow achieving sustainable development of the regions and the country, but also ensure social justice as well as the use of natural competitive advantages to enter and consolidate in foreign markets. According to UNEP, among the priority areas of development are tourism activities.
"Green" / rural tourism is the type of entrepreneurial activity in providing comprehensive tourist services in rural areas, using the private property of rural residents, without significant environmental impact on the environment. "Green" tourism has the following varieties: rural tourism, recreational tourism, ecotourism.
The experience of European countries has shown that with proper government support and coordination of efforts of the state and local communities, �green� tourism can be a highly profitable activity. The effect of "green" tourism is complex; it is expressed through the economic, social and environmental component.
The article shows that Ukraine and its regions have a huge tourist potential. In recent years, "green" tourism has been successfully developing and is popular among the population of the country. The format and scope of "green" tourism in Ukraine have their own national characteristics: it is mainly a family business; the average "green" holiday duration is from 1 to 2 days, which allows it to claim its own competitive position in the international market. At the same time, a number of shortcomings in the organization of "green" business have been identified.
Conclusion. Kherson Region has a number of advantages, the full use of which is able to ensure sustainable economic development, the competitiveness of the region and the presence in the world market of tourist services. There are a number of factors that negatively affect the state of the tourism industry: low level of tourist infrastructure, insufficient development of the regulatory framework, economic and political instability, a limited range of tourist services offered, no concept of tourism development in the region as a promising tourist destination, imperfect advertising of regional tourist centers, etc. To overcome these problems it is expedient to use a cluster approach to the organization of "green" tourism.