bluuebunny/crossref_metadata_2025 huggingface dataset:
Analyzing the Challenges of BYD in the Future Based on the Current Electric Vehicle Market Situation
Authors: Liu Chenfei
Published: November 2023

Global new energy vehicle (NEV) technology is developing rapidly. There is an increasing preference for pure electric vehicles in urban areas, driven by environmental awareness and vehicle cost considerations. It is worth noting that the adoption rate of new energy vehicles in China has increased significantly, making it a key market for sustainable transportation. Among the major players in the market, BYD is a well-known brand based on its strong battery technology and successful foray into electric vehicle production, topping the list of energy vehicle sales in China. However, while BYD has achieved success, it is also facing challenges in the future. The purpose of this study was to explore how BYD can maintain its sales dominance in the Chinese market and to provide key insights and strategic recommendations to further expand its global market share. This article examined foreseeable and unforeseen market changes, with particular emphasis on addressing issues related to market competition, charging infrastructure, and government policy. For the above three issues, this paper gave suggestions such as emphasizing product differentiation and increasing R&D investment, cooperating with the government, and establishing a solid relationship with policymakers and industry associations. By identifying and addressing these challenges, this study aimed to contribute to BYD's sustainable growth and success in the dynamic new energy vehicle industry.
Strategies to Attract and Retain Male Consumers: A Case Study of Lululemon in the Athletic Apparel Market
Authors: Guan Zhaohan
Published: November 2023

The COVID-19 epidemic has transformed the sports brand industry, with a greater emphasis on health and fitness, resulting in increased demand for sports brands such as Lululemon. Lululemon, on the other hand, faces difficulties in acquiring and retaining male customers. Lululemon's gendered image has historically turned off male customers. As a result, the purpose of this case study is to investigate techniques for preserving and improving male consumers' purchasing willingness. Rebranding efforts highlighting positive male experiences, as well as cooperation with male sports figures, are required to address this. Inconsistent product quality control has also affected Lululemon's reputation. Strengthening supply chain management, internal quality control, and consumer feedback mechanisms is essential. Lululemon's lack of male-specific product designs and limited size options are other obstacles. Understanding male preferences and introducing styles that cater to their needs and diverse sizes will attract male consumers. By addressing these challenges, Lululemon can thrive in the male market, strengthen brand loyalty, and drive growth. Practical recommendations will provide insights for Lululemon and other companies seeking to expand in the male market.
Empirical Understanding of Chinese Markets Financialization
Authors: Tian Siyuan
Published: November 2023

This research study delves into the impact of financialization on China's economy, focusing on three potential crowding-off effects resulting from the country's growing financial sector. Firstly, the study examines the "Financial Resource Diversion" effect, investigating whether the financial sector's expansion has overshadowed China's real economy. Secondly, the research explores the impact on households. It is based on the theory that the financialization of the market could have external effects on household real wages. The emergence of China's middle class may lead workers to rely more on transferring their labor to financial assets. Employing empirical analysis, the article examines the relationship between household financialization and labor income to analyze the potential trade-offs between financialization and real labor income. The study then discusses the potential impact of capital accumulation resulting from over-financialization in China. It investigates the relationship between the financial sector and the overall economic trends in the country. The primary objective of this study is to highlight the problematic nature of financialization.
Analyzing MIXUE's Situation in Australia Through SWOT
Authors: Wang Jiayao
Published: November 2023

Against the backdrop of the tea industry gradually going global, MIXUE has moved from China to the world and established offline stores in Australia in 2023, which have received popularity from locals. As a result, the purpose of this research was to examine MIXUE's SWOT analysis of the circumstances that Australian CBD stores are in. This research showed that for locals, product, price, place, and promotion have positive effects on the purchase intention of customers. In this study, MIXUE's location was chosen in the CBD, which provides a certain base of customers for MIXUE. MIXUE's beverages, which are completely lower than the market price, have attracted customers, especially young people. At the same time, the sales method of distributing coupons before opening has also played a good role in the 'warm-up' stage, laying the foundation for the number of customers after opening. In the beverage industry, Customers also attach great importance to product quality. This article has certain reference significance for brands planning to develop the tea industry in Australia in the future.
House Prices Prediction Advanced Regression Techniques
Authors: Zong Yue
Published: November 2023

In recent years, with the development of the real estate industry, housing prices have continued to rise. The nation, society, and individuals are all concerned about these prices. For commodity housing prices, there are many factors that influence the housing prices. Apart from national regulations, factors such as lighting, layout, and environment of the houses themselves also have a certain impact on the prices, leading to significant fluctuations in the real estate market. Therefore, researching an accurate model for predicting housing prices has practical significance. It can guide residents in housing consumption and provide policy recommendations for government price regulation. Machine learning methods have become a new type of prediction method in this regard. Based on the theories of data analysis and machine learning, a dataset consisting of 2920 data points with 81 attributes was selected from the publicly available Kaggle housing dataset. The data was normalized and analyzed for feature selection. The ranking of attributes most correlated with housing prices was obtained. Subsequently, a neural network model was built, parameters were adjusted, and the trained network was used to predict housing prices. On the Kaggle leaderboard, the RMSE test result stands at 0.1198, positioning our model among the top performers among all machine learning methods.
The Investigation on the Effect of Digital System of Economy on the Productiveness of Green System of Economy
Authors: Liu Siyang
Published: November 2023

How to improve green economic efficiency while developing the digital system of economy has become a fact that needs more and more to be attention. With the level of the digital system of economy and green Economic efficiency as the explanatory variable, which plays a significant effect on the study of the impact of the digital system of economy to the efficiency of green economic. The purpose of this paper is to combine the theories of digital system of economy development and green system of economy development theory to expound the theories of digital system of economy development and green system of economy development based on some panel data in China and then explore the functional path of the digital system of economy in the green system of economy and explore the effect of the digital system of economy on the development of green system of economy. In the empirical research and analysis, the influence of digital system of economy to the efficiency of green Economic basically shows a significant promoting effect. A series of countermeasures and suggestions are proposed to promote green Economic efficiency, such as reducing the differences among different region in the level of digital system of economy, and the regional differences in green Economic efficiency, et al.
The Market Efficiency in the Significant Events/Global Events: A Review of Empirical Research
Authors: Huang Jingyi
Published: November 2023

The efficient market hypothesis is a significant theory widely applied in modern economic and financial research about the impact of sudden global emergencies on various markets. Investigating the influence of the Efficient Market Hypothesis on public contingencies can augment the understanding of market behavior and investors decision-making processes. This could enable anticipating market trends and risks, facilitating prudent investment activities. This study examines the empirical research through the methodology chosen, application, and comparison of conclusions to summarize the effects of the crisis on financial market efficiency within a theoretical analysis framework. This study explores the different methodologies and results of research that test market efficiency in response to events impacting economic performance. As market theory evolves, increasingly refined models are being used, leading to more precise measurements of event effects on markets and better forecasting of market impact for effective decision-making.
Study on the Influencing Factors of China's Outward FDI in RCEP Member Countries
Authors: Zhong Xinyi
Published: November 2023

The Regional Comprehensive Economic Partnership (RCEP) is the world's most populous free trade area with the largest economic and trade scale and the most development potential, and it will officially come into force in 2022, providing an opportunity for RCEP member countries to attract investment from China. Based on the information of economic and demographic characteristics of RCEP member countries from 2012 to 2020 and the panel data from China's ODFI, this paper measures and examines the influencing factors of China's direct investment in RCEP member countries by constructing a bidirectional fixed effects panel model of China's direct investment in RCEP countries. It is found that: the host country's net per capita national income, per capita GDP growth rate, merchandise trade and service trade inhibit China's investment in RCEP member countries, while the host country's GDP growth rate, per capita GDP can promote China's investment in RCEP countries, the host country's industry, exchange rate, and legal indices are not the main factors affecting China's direct investment in RCEP, and should be used in the comprehensive investment decision-making when On the basis of considering the unbalanced economic development of each country, the optimal layout of China's direct investment in RCEP member countries should be co-ordinated to provide more opportunities for Chinese enterprises to enter the markets of RCEP member countries.
The Impact of Scientific Research Level on Financing for High-tech Enterprises in China: Machine Learning Analysis Based on the STAR Market
Authors: Wu You
Published: November 2023

Amid the prevailing trend of technological supremacy, the scientific research level plays a pivotal role in elevating economic growth and national comprehensive strength. As crucial forces propelling industrial advancement and economic expansion, high-tech companies share an intricate relationship between scientific research level and enterprise strengths. This study delves into the influence of research level on the financing capacity of enterprises in the STAR market. It employs Ordinary Least Squares (OLS) regression and Gradient Boosting Regression Trees (GBRT) techniques to analyze data between 2019 and 2022. The findings underscore that patent research capabilities and research investment intensity are key factors impacting financing capacity. Specifically, patent quantity exhibits a negative correlation with Asset-liability ratio (ALR), while research investment intensity shows a positive correlation. On the other hand, patent quantity correlates positively with commercial credit financing (CCF) capacity, whereas the proportion of research personnel correlates negatively. The GBRT analysis further validates the significant impact which patent quantity and research investment have on financing capacity. This suggests that high-tech companies should focus on enhancing research efficiency and the proportion of research personnel, while also carefully considering the degree of emphasis on innovation. These measures can balance CCF and debt ratio considerations. The study provides essential decision-making insights for managers and investors of technology-driven firms, emphasizing the significance of technological innovation in business development. Also, it offers guidance for optimizing corporate development and personnel structures in the technology and innovation sectors.
Analysis on the Relationship Between the Environment and Economy in the Three Gorges Area
Authors: Huang Jiarui
Published: November 2023

Three Gorges Project is one of the most famos famous project, this hydroelectric station is the most extensive in the world. After completion of this hydropower station, it also had a very large impact on the environment and economy of the Three Gorges area, directly changing the ecological environment and economic development of the area. This article analyzes the impact on the local environment since the completion of Three Gorges Dam, and the economic advance of Three Gorges region. Work on Three Gorges Dam began in 1994 and has been completed in 2020. Results show that the environment in Three Gorges region is relatively harsh, augment in water levels in Three Gorges has had a significant impact, many residents have had to move out of their long-lived land, and some wild fish populations have also been reduced because it is difficult to return upstream to spawn. Tourism should be developed to revitalize the local economy. There are also some suggestions can effectively alleviate these problems such as designate better tourism policies.
Research on the Factors of NBA Income Development in the Chinese Market Since 2007
Authors: Wu Qingyun
Published: November 2023

This article mainly studies the developments and income increase of the National Basketball Association (NBA) in China over the past 16 years from 2007 till today, as well as those new factors that have led to the increase in income. This research summarizes and sorts out various factors that affect the NBAs income in China, and offers some suggestions to improve the development of the NBA in China. This paper mainly reviews some articles and constructs mind maps to summarize the key determinants. This study examines the continuous increase in factors statistics and the rise of overall income of NBA in China. According to the research findings, the additional factors such as network broadcasts in recent years has indeed increased the overall revenues of the NBA in China by 5 to 6 percent. These factors make the overall NBA revenues in China rise in an efficient way. According to the result, this article provides some helpful suggestions, such as integrating NBA peripheral products with Chinese culture, co-branding NBA with short video platforms, and combining NBA with digital software. These are all suggestions to help the NBA develop better in China.
The Benefits of Private Domain Sales --A Case Study of Kuaituantuan
Authors: Liang Jingxi
Published: November 2023

In this study, the benefits of private domain sales are examined using the case study of Kuaituantuan Company. The research specifically investigates the advantages of target customer positioning, customer loyalty, product customization, and sales conversion rates. Empirical research methods, such as case studies and data collection, were employed to gather insights. The findings reveal that private sales offer precise targeting, foster loyal customer relationships, enable personalized service, and yield high conversion rates. This study contributes practical experience and guidance for enterprises seeking to attain a competitive edge in the market. By leveraging private domain sales, companies can develop effective sales strategies and business models to effectively navigate challenges. The research underscores the significance of private domain sales as a powerful tool for companies to enhance their market position and drive growth. The findings provide valuable insights for businesses aiming to optimize their sales approach and capitalize on the potential of private domain sales in today's competitive landscape.
The Inspiration of the International Carbon Market for the Development of Green Finance in China
Authors: He Kailiang
Published: November 2023

After introducing the Clean Development Mechanism in 2004, China combined foreign carbon market experience and actively carried out pilot carbon market construction in selected provinces and cities. In September 2020, President Xi Jinping announced Chinas dual carbon goal for the first time at the 75th United Nations General Assembly general debate. The goal is to strive to peak carbon dioxide emissions by 2030 and achieve carbon neutrality by 2060. Although seven regional carbon market pilots have been launched in the past three years and experience has been accumulated, Chinas experience in using market-based climate policies is still limited. Establishing a unified domestic carbon market and making it a major tool for Chinas emission reduction and response to climate change requires continuous learning and drawing on the successful experience of international carbon markets, especially lessons from failures. The international carbon market provides important inspiration for the development of green finance in China. By establishing a carbon market, China can achieve carbon pricing, promote the growth of green funding, strengthen financing uphold for low-carbon projects, and contribute to addressing climate change challenges and achieving sustainable development goals.
Analysis of Influencing Clothing Consumption Motivation in the Context of E-commerce and Its Marketing Research
Authors: Cai Linjia , Tang Zhenyu , Xu Haoran
Published: November 2023

After the economic recession of 2008, e-commerce began to develop rapidly, but clothing e-commerce experienced a growth bottleneck after the economic recovery. The rapid development of e-commerce has promoted a change in consumption patterns at all levels of society. Social media easily influence peoples clothing consumption to pursue individualization and trend. More people starting to pay more attention to personalized design and shopping experiences. The study divides the behavioral elements into internal environmental impact factors and methods to improve the competitiveness of enterprises and refines the behavioral factors that affect the consumption of clothing consumers. The internal influencing factors of consumers include feelings and motivations. This review derives ways to promote consumer consumption based on the consumers anchoring effect, psychological contract, and other effects that could influence consumer behavior. The results show that building a good corporate brand influence and carrying out different promotional activities are conducive to promoting consumer consumption.
Study on NBA Operation and Business Management Mode in Different Periods - A Comparative Study Between Silver Period and Stern Period
Authors: Li Baixuan
Published: November 2023

This article will discuss the different strategies of the two NBA commissioners for the growth of the league over the course of 40 years. Under the different historical background and development level of the two chairmen, Wen will analyze their policies to promote the development of the league and their strategies to promote the commercialization of the league. The operation and organization of the event, commercial partnerships and sponsored events, media development and marketing were the three most important parts of the discussion. After the global expansion, the NBA ushered in a rapid commercialization process, 40 years of continuous introduction of new policies to attract viewers, increase viewership, promote the NBA to the world, and a high degree of cooperation with different companies, which involves many complex background factors. This article will enumerate and compare the actions of the two presidents in these three parts, and analyze them to judge the trend of future alliance development.
Development of Chinas Front-End Automotive Industry in a Carbon-Neutral Environment
Authors: Sun Yi
Published: November 2023

Carbon neutrality has a significant impact on Chinas ecological environment and sustainable economic development. In recent years, China has implemented many regulations on industries with high carbon emissions, especially onto the automotive industry. These regulations are not limited to controlling carbon emissions, relevant economic policies, and encouragement for the production of new energy vehicles. To investigate the potential factors that significantly influence the growth of the automobile sector, this article analyzes data from Chinas leading automotive industry in recent years. The findings show that the sales and carbon emissions of new energy vehicles have a significant positive correlation with the development of the automotive industry, while government subsidies have a negative correlation with the development of the automotive industry. This demonstrates the detrimental effects of carbon neutrality rules on the automobile sector, leading to the key conclusions that, from the standpoint of long-term growth, research on new energy vehicle should be prioritized.
A Study on the Correlation Between School District Housing Price and Birth Rate in Beijing and Kunming
Authors: Chen Shujun
Published: November 2023

In China, under the influence of traditional thinking, peoples enthusiasm for buying houses is constantly rising, and the real estate market has always been enthusiastically sought after in China. On this basis, with the development of the economy, it has slowly evolved into school district housing, central business district housing, new city housing and other room types. School district housing has become a hot topic of concern in the whole society. Some researchers believe that fluctuations in the freshman population affect school district housing prices, but there is still a lot of room for research on this view. Therefore, this paper analyzes the correlation between the new population and the housing prices of school districts in representative cities in China by collecting the data of Chinas new population in the past decade, as well as the highest transaction price and average annual transaction price of school districts in China. The study found no correlation between birth rates and house price levels. There is a positive correlation between the birth rate and the growth rate of house prices.
Analysis of E-commerce Business Decision-making in the Era of Big Data
Authors: Lyu Xinyi
Published: November 2023

With the increasing benefit of the new economy, e-commerce has become a popular business model around the world, but also because of the traditional business activities of all links to realize the electronic network and people's attention, and is regarded as a service industry with great potential. At present, the market size of e-commerce is rising, and digitalization has become the main trend in the development of e-commerce. Strengthening logistics and supply chain systems through digital construction has become an important means for major e-commerce competitors. In order to make big data operate efficiently in the rich scenarios of e-commerce and transform data into real benefits, analyzing the vulnerabilities of the e-commerce industry itself and the reasons favored by consumers has become a necessary method for the specific application of big data. And it is definitely vital to propose feasible future strategic measures from the aspects of marketing and law according to the above content so that big data can better promote the development of the e-commerce industry and not weaken the disadvantages brought by it.
The Impact of Economic Development on Environment and Local Redisdents Living Standard in Beijing and Harbin
Authors: Qi Ruihan
Published: November 2023

China experienced rapid economic growth in the past few years. Governments and citizens in developing countries are concerning about the environmental issues and peoples living standard in developing countries. Different areas respond differently to the impact of growth in the entire economy. The close relationship between economic development and environment and peoples living quality can be explored from multiple perspectives. This paper uses data from cities of mainland China to investigate the impact of different levels of economic development by comparing various economic and environmental factors. Factors such as gross domestic product, education availability and employment rate are included to consider the economic development of Beijing and Harbin in China. In this case, environment and living standard are represented by PM2.5 level, public transportation provision, life expectancy, as well as urban green area. Majority of the gaps in the data sets are the result of inequality in their economic growth. Problems of unequal distribution of wealth and geographical locations can be explained through the results from this topic.
The Climate Consequences and the Impact on Energy Structure from National Disputes
Authors: Xia Shetian
Published: November 2023

Climate change is a specific contradiction between human activity and the natural environment, especially after the Industrial Revolution. War, as the human activity with the highest intensity, plays an important role in the modern era. This paper comprehensively analyzes the negative and positive impacts of war on climate change. On the one hand, the war increases the carbon emission from post-war reconstruction and the direct destruction brought by the war. On the other hand, war especially war involving major energy-producing countries warns other countries to take an effort to reduce their reliance on fossil-fuel that those energy-producing countries are dominating. This will make the war become beneficial for energy transformation from fossil fuel to renewables. It specifically takes the Yom-Kippur War and the Russia-Ukraine War as examples to illustrate this statement. Meanwhile, it presents a hypothesis, trying to explain the reasons behind the cyclical instability and armed conflict in certain energy-rich regions since the 20th century by making the connection between energy and political circumstance, investigating the continuous impact of war on climate change due to the war and regional instability that linger like a recurring nightmare for decades.
Analysis on the Impact of Human Economic Activities on Climate Change in Hainan Island
Authors: Xie Youning
Published: November 2023

In order to understand the relationship between economic growth and climate change, this research analyzes the effects of human economic activity on climate change in Hainan Island, a rapidly developing region in southern China. The paper examines the historical climate patterns of Hainan Island, focusing on temperature trends, precipitation levels, and extreme weather events. The paper also examines the state of Hainan Islands natural resources, including biodiversity and coastal ecosystems to assess the ecological impact of economic activities. The findings of this study contribute to the broader understanding of the relationship between human economic activities and climate change in a specific regional context. The analysis highlights the urgent need for integrated approaches that balance economic growth with environmental sustainability in Hainan Island. The research outcomes can inform policymakers, environmental organizations, and local communities in developing strategies to mitigate climate change impacts and foster a more sustainable future for Hainan Island and similar regions facing similar challenges.
Examining the Effectiveness of Housing and House Registration Policies for Raising Inflow of Talents A Case Study in Zhangjiang Science City, Shanghai
Authors: Jin Zixin
Published: November 2023

With the national economic transformation, the advance of the intelligent manufacturing industry is gradually approaching, which has a direct positive correlation with innovations and the development of high-tech industries. Sufficient technical and entrepreneurial talent supply is the key to maintaining a high level of technological progress and sustaining economic development. Therefore, as one of the most developed cities in China, Shanghai adopts several house-related policies to attract the inflow of advanced talent. This paper examines the effectiveness and feasibility of the housing and household registration policies implemented in Zhangjiang Science City, including shortening the time of transferring temporary residence permit into the registered permanent residence (TR-to-PR) and offering talents apartments to reduce rental pressure of young talents. Four simple quantitative indicators used to analyze the effectuality are the number of talents introduced annually and its growth rate; the number of TR-to-PR groups annually and its growth, respectively. As a result, this paper supports that the policies are effective in promoting talent inflow. However, the future talent retention issue is still alarming and it deserves the attention of policymakers. More policies concerning solving house price bubbles and improving the living environment should be adopted to keep talents stay and contribute to economic development in the long run.
The Investigation of the Strategies of Embedding Elements of Local Culture into Marketing Activities in the Hospitality Industry Based on a Case Study of Emirates Palace, Mandarin Oriental
Authors: Zhang Bojun
Published: November 2023

Many hotels are now seeking brand differentiation to improve competitiveness in the modern market, strategies are diversified, but a localization strategy of embedding elements of regional culture into marketing activities is popular amongst an array of hotels. The strategies of Emirates Palace, Mandarin Oriental, a luxurious hotel in Abu Dhabi, are investigated in this research to provide an authoritative example worth studying by hotel managers. The aspects investigated include using Arabic elements during the design of the architecture, creating repast experiences that emphasize the distinction and hospitality of the hotel, designing uniforms to highlight the culture of the hotel, and operating boutiques that provide memorable souvenirs facilitating revisits and word-of-mouth advertising. Several suggestions are then made. First and foremost, to provide more information regarding the local culture in architecture and cuisines. Moreover, moderately internationalize cuisines so that they would be more acceptable to customers. Furthermore, exploit high-quality and premium-priced souvenirs to emphasize the luxury and cultural DNA of the hotel. Last but not least, design unique, efficient, and easy-to-recognize uniforms for employees in different departments.
Empowering Tourism: Shared Power Banks for Sustainable Tourism Development in North America
Authors: Wu Yurui , Sun Tonghao , Ren Hangjun
Published: November 2023

This paper explores the transformative role of shared power banks in North American tourism. As electronic devices become indispensable for travelers and sustainable tourism gains momentum, shared power banks emerge as a solution to address charging needs while fostering local economies and enriching visitor experiences. The study analyzes the economic and cultural impact of shared power banks. These devices not only generate revenue through rentals and advertising but also promote local products and cultural attractions, enhancing the overall tourist experience. A user behavior survey conducted by us highlights attitudes toward shared power banks. While adoption is growing, users appreciate the convenience and stress reduction they offer, despite concerns about cleanliness and security. Successful case studies from tourist destinations worldwide, like Hangzhou West Lake Scenic Area and Gallerian shopping mall in Sweden, demonstrate the positive effect of shared power banks on engagement and prolonged stays. The paper envisions the future of shared power banks, leveraging intelligent integration, digital services, mobile apps, and emerging tech to enhance user experiences and responsible travel behavior. Collaborative initiatives among authorities, enterprises, and service providers are vital for sustainable tourism progress. In summary, shared power banks present an innovative solution to bolster North American tourism by providing convenience, boosting local economies, and embracing sustainability. These devices are poised to reshape tourist destinations significantly.
Analysis of LVMH Group's Business Operation Model and Marketing Strategy - A Case Study Based on Group Mergers and Acquisitions
Authors: Zhao Lingya
Published: November 2023

This article aims to introduce the situation of LVMH Group and its industry-leading position in the global luxury goods market supply chain. Since its establishment, LVMH Group has expanded its business map through continuous acquisitions and expansion, leveraging its strong capabilities and strategic vision. The focus is on analyzing two acquisition cases carried out by LVMH: the Tiffany & Co. acquisition case and the Dior acquisition case. For these two cases, the background, motives, process, and key steps are introduced, and the effects and impacts of the acquisitions are discussed in depth. At the same time, a detailed analysis of LVMH's acquisition strategy is conducted, including acquisition targets, selection criteria, post-acquisition integration and management, etc. Finally, the research findings are summarized, and future development directions are proposed. Since the gradual control of the pandemic, the luxury goods market has witnessed a recovery in consumption and significant growth in sales. This article has certain reference values for understanding trends in the luxury goods industry, corporate strategies, and market competition.
How Networks Affect and Contagion Individuals Social Behavior of Drinking
Authors: Liu Junyan
Published: November 2023

The research analyzes how networks affect an individuals social behavior of drinking by researching perspectives of both micro and macro, especially in the aspects of how different personalities and connections between individuals and their social network, and the development and structure of their social network. This document discusses and shares how a variety of information and behaviors are transmitted through social networks, and describes different contagion methods and social network structures, leading to different spread and diffusion efficiency results. The study adopts questionnaire surveys and longitudinal measures to explore different people's personalities and social networks through different question settings to discover the impact and relationships among them. Through analyzing a large number of samples and analyzing the different impacts brought by nodes with different personalities, three effective influences on personality and certain social network properties can be derived for having impacts on social behaviors.
Research on the Marketing Strategy of Perfumes of Luxury Brands - Taking Dior and Guerlain as Examples
Authors: Wu Zekai
Published: November 2023

In recent years, the perfume industry has developed rapidly in the domestic market. For different brands, they will have their own unique marketing methods and strategies. This made this study curious because the perfume market in China is also gradually emerging, and many of Chinas own perfume brands are beginning to emerge. I think the analysis of successful marketing cases of old luxury brands can help our brand and provide some marketing ideas and experience. This study can also take this marketing strategy as the basis to compare Guerlain and Diors marketing methods to find the possibility of mutual improvement and progress so as to make perfume marketing go further. At the same time, because perfume is a very subjective product due to the differences in culture and customs, this study can also properly analyze the differences between hot perfumes at home and abroad and whether the consumer groups who buy perfume are the same, so as to find a more suitable marketing method for the domestic market.
Research on the Marketing Strategy of Miu Miu Based on SWOT Model
Authors: Jiang Yiyao , Liu Luwei , Zhang Yi
Published: November 2023

The study of Miu Mius marketing strategy employs the SWOT model to conduct a comprehensive analysis of this premium fashion labels approach. The objective is to refine marketing plans by identifying the brands internal strengths and weaknesses, as well as external opportunities and threats. The SWOT analysis serves as a roadmap in the development of targeted strategies. To achieve this, the study emphasizes several key initiatives. Firstly, it suggests a strategic market expansion to address identified weaknesses. By carefully venturing into new markets, Miu Miu can capitalize on untapped opportunities and overcome its weaknesses. Additionally, the study underscores the importance of bolstering digital marketing efforts. In an era where online presence is paramount, strengthening digital marketing strategies can help the brand reach a broader audience and enhance its competitive edge. Furthermore, collaboration with key influencers and industry figures is proposed to elevate brand visibility. Miu Mius marketing strategy is strategically designed to not only preserve but also reinforce its position as a pioneering and highly sought-after premium fashion brand. This is achieved by aligning internal strengths with external opportunities while mitigating weaknesses and minimizing risks. By implementing these targeted strategies, Miu Miu is well-positioned to continue setting trends and maintaining its allure in the premium fashion market.
The Impact of the US-China Trade Conflict on Chinas Metal Market
Authors: Shao Ying
Published: November 2023

The US-China trade war began in March 2018. The United States imposed trade sanctions on China such as increasing tariffs on imported goods, including tariffs of 25% on imported steel and 10% on aluminum. As an important resource for bilateral import and export between China and the United States, metal products are greatly affected by the trade war, which has caused severe fluctuations in the Chinese metal market. This article selects the Chinese metal market prices from September 30, 2011, to December 2019, establishes an ARIMA model to simulate and analyze the data, predicts future trends, and finally finds that the trade war exerts adverse effects on the metal product market in China, driving down the market and making it more difficult for companies to survive. The research suggests that policy makers should pay more attention to relevant companies, adopt a more active stance to resolve the trade war, and restore market stability.
Investigating the Connection Between Income Inequality and Economic Expansion
Authors: Gan Yufei
Published: November 2023

Since the Kuznets curve theory was published, more and more researchers have explored the relationship between 2 elements (economic growth and income inequality), such as whether income inequality has a good or bad impact on a country's economic growth. Because each researcher uses different methods and data, so there are different conclusions for the statement. Some researchers show that economic growth will not be influence by a growth of income inequality in the short term, but when a country is in a long-term income inequality, this situation will make the gap between rich and poor wider and wider. Research scholars recommended that the government should pay attention to the country's income distribution. This paper uses the collected data to build a multi-linear regression model to explore which factor has the greatest impacts on income inequality, as well as to investigate the connection between the two factors (economic growth and income disparity). The main element, according to this paper's findings, is GDP, and there is an inverse relationship between the two. When the economy grows, the degree of income inequality rises, but when the economy grows to a certain value, the degree of income inequality will decrease with economic growth.
Digital Platform and Company Performance: A Review of How Digital Platforms Can Improve Company Performance
Authors: Hu Mingyang
Published: November 2023

Digital platforms play an increasingly important role in the digital age, and their impact on enterprises participating in the economic market is noteworthy. Whether business leaders can fully utilize digital platforms to gain development advantages often affects the future direction of the company. Given that, this study explores the impact of digital platforms on company performance, focusing on the ways in which digital platforms affect corporate performance. Moreover, Google is used as an example to analyze how digital platform companies make profits. By reviewing the research of previous scholars, this study summarizes three specific ways in which digital platforms work: digital innovation, generating users' aggregation effect, and taking a mediating role in digital transformation capabilities. Besides, the improvement of enterprise performance is specifically reflected in the increase in company revenue, the attraction of more users, and the upgrading of business models and strategies. Google primarily earns profits by receiving advertising fees paid by advertisers.
Research on the Application of Blockchain Technology in Credit Risk Control of Chinese Commercial Banks
Authors: Deng Haolan
Published: November 2023

China is actively promoting the development of blockchain-related technologies, and hopes to apply the technology to commercial banks. Nowadays, blockchain technology has become one of the most important research directions of financial technology for Chinese commercial banks. Under the traditional model, it is difficult for banks to reasonably evaluate customers before lending, update customer information during lending, and make timely adjustments to unfavorable conditions after lending. These are the difficulties faced by banks in the traditional mode. Blockchain technology can screen customers for banks before lending, monitor customers status in real time during lending, and deal with problems in time after lending. However, if this technology is to be introduced perfectly, China needs to solve the problems of imperfect laws and mechanisms, low maturity of technology, insufficient performance and scalability, unprotected security, and excessive cost and mismatch with revenue.
An Analysis of the Development Dilemma of Baidu Tieba from the Perspective of Platform Capitalism
Authors: Deng Zhiyuan
Published: November 2023

Baidu Tieba has become one of the favorite online entertainment sites for many Internet citizens over the last decade. However, it faces obvious development difficulties nowadays. The business model of platform capitalism is mainstream in some platform firms, which is more competitive in the market. This study hopes to use the business model of platform capitalism to find out the reason for the development dilemma of Baidu Tieba. Meanwhile, it can illustrate the relationship between platform capitalism and platform firms. The paper will analyze Baidu Tieba as a network platform product in detail and compare it with other platform companies dominant in the market. In conclusion, there are three significant factors leading to the decline of Baidu Tieba: Firstly, the advertising model of Baidu Tieba impedes user interaction and imposes labor exploitation on users. Secondly, the social function of Baidu Tieba is separated from offline social life, so Baidu Tieba fails to benefit from the network effect. Lastly, the core business of Baidu Tieba is limited, lacking the monopolistic tendency to expand and gain a superior position in the market.
Analysis of Tesla's Marketing Strategy Model
Authors: Li Yizhen
Published: November 2023

A prominent American electric vehicle and renewable energy company, with a history of leadership and innovation in the automotive sector, Tesla has consistently pioneered advancements. This study explores Teslas synchronization of online and offline marketing tactics, and probes how Teslas dual marketing approaches, online and offline, complement each other through employing a case study method, which encompasses distinct brand positioning, emphasis on digital and regional strategies, active social media integration, seamless online-offline interplay, and varied advertising methods such as word-of-mouth and pricing techniques. Teslas robust collaborations within the supply chain further fortify its competitive standing. The findings sustain Teslas market leadership and hold broader implications. They contribute to heightened market competitiveness, shed light on marketing models for emerging markets, reveal the potential of digital marketing, and even inspire the transformation of traditional automotive business practices. Today, Tesla cars already occupy a very high market share. Compete in the market through several different strategic approaches. Now people need to study what kind of model and supply chain can make this brand popular and successfully pay for it.
Financial Analysis of the Pharmaceutical Industry Based on Dupont Analysis: Taking Guangzhou Baiyunshan Pharmaceutical Group as an Example
Authors: Jiang Yantong
Published: November 2023

As an infrastructure industry, the pharmaceutical industry is related to peoples livelihood and social stability and is one of the pillar industries of society. With the in-depth advancement of various medical policy reforms since 2021, the scale of Chinas pharmaceutical market has continued to rise, and the revenue and profit of the pharmaceutical industry have maintained steady growth, so the industry still has outstanding growth advantages. Based on the pharmaceutical industry, this paper selects Guangzhou Baiyunshan Pharmaceutical Group as the research object, takes the companys financial data from 2018 to 2022 as the basis, conducts a comprehensive study on the companys operating conditions based on DuPont analysis, and finds that Guangzhou Baiyunshan has problems such as high financial risk, low turnover of receivables and low profitability during its development. The paper puts forward the corresponding suggestions of saving expenditure, increasing income and focusing on sustainable development in solvency; improving enterprise credit policy and strengthening accounts receivable management in operational capacity; and optimizing pharmaceutical R&D investment and management in profitability.