bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Gaya Kepemimpinan Demokratis dan Karakteristik Individu terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Mediasi pada Dinas Kependudukan dan Pencatatan Sipil di Kabupaten Muaro Jambi
Authors: Supandi Supandi
Published: May 2023

This study aims to describe the democratic leadership style, individual characteristics, work motivation and employee performance at the Population and Civil Registration Office in Muaro Jambi Regency and to analyze the influence of democratic leadership style and individual characteristics on employee performance through work motivation as mediation at the Population and Registration Office. Civilian in Muaro Jambi Regency. The analysis tool used is PLS analysis. Based on the results of the description of democratic leadership style, individual characteristics, work motivation and employee performance at the Department of Population and Civil Registration in Muaro Jambi Regency that Democratic Leadership shows a good category, individual characteristics show a very good category, work motivation is in a very high category. While employee performance shows in the good category. The results of PLS show that Democratic Leadership Style has a positive and significant effect on motivation, Individual Characteristics has a significant and positive effect on work motivation, Democratic Leadership Style has a positive and significant effect on employee performance, Individual Characteristics has a positive and significant effect on employee performance, work motivation has a positive effect and significant on employee performance, democratic leadership style has a significant and positive effect on employee performance with work motivation as a mediating variable and individual characteristics have a significant and positive effect on employee performance with work motivation as a mediating variable in the Department of Population and Civil Registration in Muaro Jambi Regency.
Pengaruh Leverage, Likuiditas dan Profitabilitas terhadap Risiko Sistematis pada Perusahaan Manufaktur Subsektor Food and Beverage
Authors: Anggraini Selfi , Rinofah Risal , Sari Pristin Prima
Published: May 2023

The purpose of this study is to test and explain the effect of leverage, liquidity and profitability on systematic risks in food and beverage subsector manufacturing companies listed on the IDX in the 2018-2021 period. The population of this study is 72 companies manufacturing in the food and beverage subsector for the 2018-2021 period. Sampling in this study used purposive sampling technique, namely sampling with certain criteria and obtained as many as 46 companies for 4 years, so that 184 observations were obtained. This study used the multiple regression analysis method with the help of the spss program version 20. The independent variables in this study are leverage, liquidity and profitability, as well as dependent variables, namely systematic risk. The results of this study show that the partial influence of leverage and liquidity variables has a positive and insignificant impact on systematic risk, while the profitability variable has a negative and significant impact on systematic risk. Meanwhile, variable leverage, liquidity, and profitability simultaneously have a significant effect on systematic risk.
Manajemen Lingkungan Masyarakat Melalui Pendekatan Culture and Behavior di Pesisir Timur Sumatera Utara
Authors: Hamzah A. Hadian Pratama , Nurhasanah Nurhasanah
Published: May 2023

Human activities on the environment are inseparable from the by-products in the form of waste, for example paper, plastic, metal, glass or glass are by-products of human activities on the environment. Solid waste control does not only cover the environment in urban areas but rural areas on the coast is a global issue that has not been resolved. One way that can be taken in dealing with solid waste in the environment is through a cultural approach and local community knowledge. This study aims to identify the local wisdom of the community called "Meresik" in the coastal environment of Tapak Kuda Village by measuring the level of community participation in solid waste management. the research conducted was descriptive interpretative in nature, the results of questionnaires and interviews were interpreted through data triangulation, samples were taken by random sampling of 60 people and 10 key figures interviewed, data were analyzed descriptively by presenting quantitative and descriptive data on waste control activities in the coastal village environment Tapak Kuda is called "Meresik", the abstinence value against the prohibition of throwing garbage in the sea area and mangrove forests is a form of violation of customary norms in the environment, the habit of using natural materials as containers is a written regulation carried out by the village head, the concentration of disposal sites is carried out in one place with sorting Types of garbage and village clean-up rituals on Friday (resik) are traditional village rituals in maintaining sanitation and soil fertility. The level of community participation is 75% in the high category. the local community of the Village realizes that the culture of resik has an important role in maintaining an environmental condition, environmental cleanliness and good sanitation are heavily influenced by Islamic religious views, as well as prevailing norms and values regarding local wisdom in solid waste management, the level of participation is in the high category this is done with the village working group scheme in the process of collecting, sorting, reducing and educating local wisdom in Tapak Kuda Village.
Pengaruh Gaya Kepemimpinan dan Kompetensi terhadap Motivasi yang Berdampak pada Kinerja Pegawai Kantor Badan Narkotik Nasional Kabupaten Tanjung Jabung Timur
Authors: Gunawan Gunawan , MS M. Zahari , Hapsara Osrita
Published: May 2023

This study aims to see how the influence of leadership style and competence on motivation and its impact on employee performance at the BNN office in East Tanjung Jabung Regency, in this study using descriptive and verification research methods. The sample in this study used the census method, namely all employees who were in the BNN office environment, East Tanjung Jabung Regency. The data analysis technique used is path analysis, with the help of the SPSS version 25 software program. The results of this study indicate that the independent variables, namely leadership style and competence, have a positive and significant impact on motivation and a positive and significant impact on performance..
Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude
Authors: Maura Adinda El , Bharata Wira
Published: May 2023

Using celebrities to support brands and business e-commerce is a new strategy in Indonesia. Therefore, it is very important to know the factors that influence consumer attitudes. This study aims to explore the relationship between celebrity physical attractiveness, celebrity credibility, and word of mouse. This research was conducted on social media users who use and buy somethinc products. The sample of this research is social media users who use and buy somethinc products because of Tasya Farasya. The total sample for this survey is 107 respondents. The analysis technique used is the equationstruktural Partial Least Squares Modeling (SEM-PLS). The results of this study indicate that the Physical Attractiveness and Source Credibility Celebrity Endorsement on Somethinc Products has a positive effect on Word of Mouse through Customer Attitude.
Pengaruh Keterlibatan Kerja, dan Perceived Supervisor Support Terhadap Organizational Citizenship Behavior dengan Kepuasan Kerja Sebagai Pemediasi
Authors: Sari Yuniar Anggita , Kurniawan Ignatius Soni
Published: May 2023

This study aims to determine the effect of job involvement and perceived supervisor support on organizational citizenship behavior (OCB) with job satisfaction as a mediating variable. This study is a quantitative study using a population of all employees of PT Baja Mulia Industriindo Klaten. Collecting data by census, with a total of 50 respondents using a questionnaire survey. Data analysis using inferential analysis with the statistical program used is Smart PLS 3. The results show that work involvement has an insignificant negative effect on OCB, job satisfaction has an insignificant positive effect on OCB, perceived supervisor support has no significant positive effect on job satisfaction, work involvement significant positive effect on job satisfaction, perceived supervisor support has a significant positive effect on OCB, job satisfaction is able to mediate the relationship between job involvement and OCB, job satisfaction is able to mediate the relationship between perceived supervisor support and OCB.
Analisis Perbandingan Rasio Keuangan PT Unilever Indonesia Tbk dengan PT Kino Indonesia Tbk Sebelum dan Sesudah Pandemi Covid-19 Periode 2018 Sampai 2021
Authors: Jati Hendra , Hermuningsih Sri
Published: May 2023

The Covid-19 pandemic has had an impact on various sectors in Indonesia. As a result of the pandemic that occurred, it affected the company's financial performance. Financial performance is the ability of an organization or company to achieve the expected financial targets. Companies should continue to strive in managing their resources efficiently and effectively, so that the company can achieve its goals. Financial statement analysis can be done using financial ratios. Financial ratios that are often used include Liquidity Ratios, Solvency Ratios, Profitability Ratios, Activity Ratios, and Inventory Turnover Ratios. The purpose of this study was to determine whether the financial ratios of the companies PT Unilever Indonesia Tbk and PT Kino Indonesia Tbk were in good condition and which financial ratios were better between the two companies before and after the Covid-19 pandemic. From the results of the study, it can be concluded that the financial ratios of PT Kino Indonesia Tbk are better than PT Unilever Indonesia Tbk during the period 2018 to 2021 during conditions before and after the Covid-19 pandemic.
Peran Entrepreneurial Orientation dan Learning Capability: Persepektif Resource Based Heory
Authors: Nupus Hayati , Nabhan Faqih
Published: May 2023

This research begins with gap research on the influence of the introduction of entrepreneurial orientation on company performance based on the Resource-based theory (RBT). This study analyzes the effect of entrepreneurial orientation assistance and learning ability on company performance which is mediated by the competitive advantage of halal food SMEs in the city of Salatiga. The results of multiple linear regression of 112 respondents stated that entrepreneurial orientation, company performance had a significant positive effect on company performance, and competitive advantage was able to mediate the effect of entrepreneurial orientation and learning ability on company performance.
Job Satisfaction Karyawan Perbankan Memediasi Transformational Leadership dan Job Performance
Authors: Anom Anggoro , Adawiyah Wiwik Robiatul , Berliyanti Dita Oki
Published: May 2023

This study uses 3 variables consisting of: 1 independent variable, namely transformational leadership, 1 mediating variable, namely job satisfaction and 1 dependency variable, namely work performance, which aims to analyze the effect of transformational leadership on work performance which is mediated by job satisfaction in employees of PT. Bank Mandiri Tbk. Jakarta's Big Rice Field. The sample used in this study were employees of PT. Bank Mandiri Tbk. Paddy Field, Central Jakarta. Sampling used the cluster random sampling method, through a survey using a questionnaire with a total of 190 respondents and the data analysis method in this study used the Structural Equation Model (SEM) with AMOS version 23 software. through a survey using a questionnaire with the results of this study indicating that transformational leadership positive effect on job satisfaction. However, it does not have a significant effect on work performance. If you look at the role of Job Satisfaction as a Mediation variable, it is enough to influence transformational leadership on Job Performance at PT. Bank Mandiri Tbk. Jakarta's Big Rice Field. Thus, the conclusions obtained indicate that employees with high job satisfaction tend to be good at their jobs compared to employees with low job satisfaction. In addition, the work performance of employees with high transformational leadership is greater than that of employees with low transformational leadership. In addition to the direct effect, this study shows that job satisfaction has a significant mediating role in the relationship between transformational leadership and performance. These findings reveal important theoretical clues that transformational leadership as a personal ability can influence work performance not only directly but also indirectly through its positive influence on job satisfaction.
Pengaruh Kualitas Layanan dan Citra Perusahaan terhadap Keunggulan Bersaing pada Shopeefood di Yogyakarta
Authors: Esrito Azel Thariq , Yamit Zulian
Published: May 2023

This study aims to analyze the influence of service quality on competitive advantage at ShopeeFood in Yogyakarta and analyze the effect of corporate image on competitive advantage at ShopeeFood in Yogyakarta. The type of research used in this study is to use a survey research type. This research was conducted on ShopeeFood customers in Yogyakarta. As for the time of research in September 2022. The sample in this study was 97 respondents. Data analysis using multiple linear regression analysis. The results showed that service quality had a partial positive and significant effect on Competitive Advantage for Shopeefood customers in Yogyakarta and Corporate Image had a partial positive and significant effect on Competitive Advantage for Shopeefood customers in Yogyakarta.
Literasi Pemasaran Digital dan Teknologi Keuangan Sebagai Sarana Peningkatan Omset UMKM di Probolinggo
Authors: Hartanti Maria Febri Puji , Mardita Candra Nola , Tirta Michael , Putra Antonius Rama Angga , Setyaningrum Idfi
Published: May 2023

The MSME sector plays an important role in national economic growth. The recovery adaptation period brings new opportunities for the MSME sector to develop and improve. By educating businesses about financial literacy, financial technology can help MSMEs grow financially. This business development method is especially seen in financial technology financing. In addition, careful use of access to finance should be encouraged among MSMEs to avoid financing problems. Quantitative and qualitative approaches are carried out to understand MSME financial literacy. The triangulation model combines in-depth interviews and observations of MSMEs to combine the strengths of both qualitative and quantitative approaches. This method is used to assess the financial needs of MSMEs using literature review, data collected from other sources and previous research journals. In addition to funding funding, Fintech can support the needs of MSMEs by combining various financial tools and services. In this new adaptation period, MSMEs need financial literacy and access to Fintech in order to develop. This is because many of them need to manage their finances wisely in order to remain financially capable. After COVID-19 researchers surveyed MSMEs in Probolinggo City for this study. The findings from this study indicate that digital marketing and financial technology payment services have a significant positive effect on increasing sales of Small, Micro, and Medium Enterprises (MSMEs). This is shown by the fact that fintech has a significant positive influence on increasing MSME turnover. In addition, digital literacy has a small but significant effect in reducing the negative impact of fintech on MSME sales. Observing the findings and benefits of the MSME study is expected to help improve MSME digitalization and the financial literacy of MSME entrepreneurs. Because technology plays an important role in business activities and it is important for entrepreneurs to increase their digital literacy in the current era.
Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Iphone pada Mahasiswa Universitas Bina Darma
Authors: Putra Herdian Prahmana , Elpanso Efan
Published: May 2023

Iphone is well-known as a high-end cellphone in Indonesia, but because of this there are many fake iphone products or iphone units whose components have been replaced (reconditioned/refurbished) and are sold at low prices. In addition, most iPhone users buy only to fulfill their lifestyle, not because of their needs. The purpose of this study was to determine the effect of brand image and lifestyle on iphone purchasing decisions for Bina Darma University students. The population in this study were Bina Darma University students who purchased iphones, the sample size in this study was 100 Bina Darma University students. This study uses primary data obtained from questionnaires and the analysis technique used is the classical assumption test, multiple regression analysis, correlation coefficient and determination. The results of this study indicate that brand image and lifestyle simultaneously have a significant effect on iphone purchasing decisions at Bina Darma University students with the results of the F-count test of (59,671) > F table (3.09) with a significance level of 0.000 <0.05.
Pengaruh Literasi Keuangan, Personality Traits, dan Pengendalian Diri terhadap Perilaku Pengelolaan Keuangan (Studi pada Penggemar Artis Thailand)
Authors: Charlyvia Imelda , Riva’i Alimuddin Rizal
Published: May 2023

Financial management behavior is a person's ability to plan, budget, check, manage, control, seek and save financial funds on a daily basis. This behavior arises due to the magnitude of a person's desire to fulfill his life needs in accordance with his income level. This study aims to determine and analyze the effect of financial literacy, personal traits, and self-control on financial management behavior. The sample used was 107 respondents using a purposive sampling technique. The analytical method used in this study is multiple linear regression. The results show that financial literacy, personality traits, and self-control partially have a positive and significant effect on financial management.
Pengaruh Emosional, Kepuasan, dan Kepercayaan terhadap Loyalitas Pelanggan pada Kantor Notaris dan PPAT Debora Ekawati Lukman Dadali, S.H
Authors: Yeolanda Jeny , Heryenzus Heryenzus
Published: May 2023

The purpose of this study was to determine the effect of emotional, satisfaction and trust on customer loyalty. Adapaun who became the sample in this study were clients of the Office of Notary and PPAT Debora Ekawati Lukman Dadali, S.H., with a sample size of 170 clients. This research uses quantitative descriptive analysis method, while the data analysis used in this research is multiple linear regression analysis. The results of research on emotional variables have no effect and are partially significant to customer loyalty 0.693 < 1.654, then the results of research on satisfaction variables have no effect and are partially significant to customer loyalty 0.268 < 1.654, and the results of research on trust variables have a positive and significant effect on customer loyalty 3.692 > 1.654. While the results of research on emotional idependent variables, satisfaction and trust have a positive and significant effect simultaneously on the dependent variable of customer loyalty.
Pengaruh Motivasi Kerja, Komunikasi, dan Kompensasi Terhadap Kepuasan Kerja Pegawai Negeri Sipil (PNS) (Studi Empiris pada Kantor Pertanahan Kota Semarang)
Authors: Nisa Putri Iga Fatikhatun , Yunianto Askar
Published: May 2023

The purpose of this research is to analyze the effect of work motivation, communication, and compensation on job satisfaction. The object of this research is the Semarang City Land Office. This study used a sample of 91 respondents where sampling was taken through purposive sampling. Data analysis in this research used multiple linear regression analysis with the SPSS 26 program. The results of the research are : (1) Work motivation has a positive and significant effect on job satisfaction of civil servants (PNS) at the Land Office of Semarang City. (2) Communication has a positive and significant effect on job satisfaction of civil servants (PNS) at the Land Office of Semarang City. (3) Compensation has a positive and insignificant effect on job satisfaction of civil servants (PNS) at the Land Office of Semarang City.
PERAN STRATEGIS INSTAGRAM PADA PENYEBARAN INFORMASI DI KABUPATEN SOPPENG ( STUDI KUALITATIF TERHADAP AKUN @_soppenginfo_)
Authors: Nailufar Ainun
Published: May 2023

The objectives of this study are: (1) What is the strategic role of Instagram @soppenginfo in disseminating information in Soppeng Regency? (2) How is the @soppenginfo information dissemination system so that it can become a medium of information in Soppeng Regency?. This research lasted for 1 month and is located in Soppeng Regency. The informants in this study were 15 students with different backgrounds and were the people of Soppeng Regency. This research method is a qualitative descriptive research method. Data collection techniques were carried out through in-depth interview techniques. The results of this study found that 1. The @_soppenginfo_ account was very helpful for followers in meeting their information needs about events in Soppeng Regency. By conveying information that is easy to understand, @_soppenginfo_'s strategy is not only to inform but also to educate and entertain his followers or followers. 2. In the information system, @_soppenginfo_ provides information, education and entertainment faster than other media, which they can get right away if they follow the @_soppenginfo_ account. With photo and video content flavored with captions so that the people of Soppeng Regency can easily understand and find out what is happening in their area, they can even connect to the rest of the world just by looking at the information published by @_soppenginfo_
IMPLEMENTASI KOMUNIKASI SOSIAL DALAM BANTUAN PENDIDIKAN PROGRAM KELUARGA HARAPAN KEMENTERIAN SOSIAL DI KABUPATEN SOPPENG
Authors: Alfiana Novia
Published: May 2023

Program Keluarga Harapan diterbitkan di Kabupaten Soppeng sejak tahun 2013, Program Keluarga Harapan (PKH) merupakan program pemberian bantuan sosial bersyarat kepada keluarga miskin dan rentan. Dalam penelitian Program Keluarga Harapan ini membahas mengenai Bantuan Pendidikan di Kabupaten Soppeng. Permasalahan dalam penelitian ini membahas mengenai implementasi komunikasi sosial dalam bantuan pendidikan Program Keluarga Harapan di Kabupaten Soppeng yang dimana jumlah penerima bantuan pendidikan tergolong tinggi daripada penerima bantuan lainnya. Dengan metode yang digunakan kualitatif deskriptif. Tujuan Penelitian yaitu menjelaskan bagaimana komunikasi sosial dalam Bantuan Pendidikan Program Keluarga Harapan yang dilakukan oleh para pendamping PKH terhadap penerima bantuan serta implementasi komunikasi Sosial dalam Bantuan Pendidikan Program Keluarga Harapan di Kabupaten Soppeng. Penelitian ini berlangsung selama kurang lebih satu bulan yang berlokasi di Dinas Sosial Kabupaten Soppeng dan rumah penerima bantuan. Adapun Informan Penelitian yaitu Sekretaris Dinas Sosial, Pendamping PKH, dan Penerima Bantuan atau Keluarga Penerima Manfaat. Hasil Penelitian ini menunjukkan bahwa Komunikasi Sosial dalam Program Keluarga Harapan di Kabupaten Soppeng yang dilakukan oleh pendamping kepada penerima bantuan yaitu memberikan pemahaman mengenai bantuan pendidikan dalam program keluarga harapan serta penerima bantuan memberikan tanggapan mengenai bantuan pendidikan dalam program keluarga harapan. Pada Implementasi komunikasi sosial membahas mengenai pelaksanaan yang dilakukan pendamping dalam bantuan pendidikan yang bertujuan untuk meningkatkan pendidikan dalam keluarga penerima manfaat
Strategi Komunikasi Kesehatan Dalam Penanganan Covid-19 Pada Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang Mamuju
Authors: Saifuddin Khairunnisa , Ahdan Ahdan , Muttaqin Andi
Published: May 2023

Penelitian ini bertujuan untuk: mengetahui Strategi Komunikasi Kesehatan dalam penanganan covid-19 pada Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang, untuk mengetahui Program Penanganan covid-19 di Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang. Penelitian ini berlangsung selama kurang lebih satu bulan berlokasi di Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang. Adapun Informan penelitian adalah, Manajer HSE (Health, Security and Environment), Kepala Klinik, Pekerja Puskesmas, Staff Klinik, Staff HSE, Staff HRD, Karyawan. Metode yang digunakan dalam penelitian ini adalah Kualitatif Deskriptif. Menggunakan Metode Wawancara, Observasi, dan Dokumentasi. Hasil penelitian ini menunjukkan bahwa Startegi Komunikasi Kesehatan yang diberlakukan dalam penanganan covid-19 pada Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang dipatuhi dengan baik. Adanya Edukasi, Pemberitahuan melalui spanduk, banner, dan melakukan tes pengisian Instrumen Self Assessment Risiko Covid- 19 serta penerapan protokol kesehatan yang baik. Program Penanganan covid-19 di Perusahaan Pembangkit Listrik Tenaga Uap Belang-Belang memaksimalkan 3T (tracing, testing, dan treatment), menyediakan mess untuk keperluan isolasi ketika karyawan dinyatakan terkonfirmasi covid-19, memenuhi kebutuhan obat, asupan vitamin dan makanan. Serta, melaksankan program vaksinasi sebagai bentuk penanganan dan pencegahan covid-19.
STRATEGI KOMUNIKASI PEMASARAN WARUNG BAKSO MAS CINGKRANK DALAM MENINGKATKAN OMSET PENJUALAN DI KOTA MAKASSAR
Authors: Wulandari Asni , Yunus Muhammad , Idris Muhammad
Published: May 2023

Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran dan faktor-faktor yang menghambat dalam strategi tersebut dalam meningkatkan omset penjualan Warung Bakso Mas Cingkrank. Penelitian ini menggunakan pendekatan kualitatif dimana sumber data primer diperoleh dari wawancara dan observasi sedangkan data sekunder diperoleh secara tidak langsung melalui perantara media ataupun buku. Kemudian informan penelitian ini terdiri dari tiga sumber. Dua diantaranya adalah Manajer Digital Marketing dan Manajer Outlet sedangkan yang lainnya dari unsur karyawan. Hasil penelitian ini menunjukkan bahwa ada empat strategi komunikasi pemasaran yang dilakukan Warung Bakso Mas Cingkrank dalam meningkatkan omset penjualannya yaitu : periklanan dalam media sosial, penjualan personal (Personal Selling), pemasaran langsung (Direct Marketing), dan promosi penjualan (Sales Promotion). Sedangkan hambatan pemasaran dalam meningkatkan omset penjualan Warung Bakso Mas Cingkrank diantaranya yaitu : harga barang pokok yang terus naik, gangguan di media sosial dan kondisi saat hujan yang juga mempengaruhi pemasaran Warung Bakso Mas Cingkrank.
Communication Pattern for the Make-up Program Partnership at the Makassar Vocational and Productivity Training Center (BBPVP)
Authors: Rahmadani M Annisa , Fikriani Amir Izki , F. Amin Kasma
Published: May 2023

The aims of study were: (1) To find out how the communication Pattern of the Cosmetology Program Partnership in the Vocational and Productivity Training Center (BBPVP) Makassar. (2) To find out how the partnerhip pattern developed in the cosmetology program at the Vocational and Productivity Training Center (BBPVP) Makassar. The research lasted for one month and was located at the Makassar Vocational and Productivity Training Center (BBPVP) office with 6 (six) informants with different bacgrounds. This study used descriptive qualitative method. The novelty of this research is that this research is discuss the pattern of partnership communication. The results of the study indicate that the partnership communication pattern is a form of collaborative communication between agencies. The communication pattern for the cosmetology program partnership at the Makassar Vocational and Productivity Training Center (BBPVP) is running well and as expected.
Content Analysis Of Instagram Stories Features As Interpersonal Communication Media For Instagram Users In Makassar City
Authors: Hikmah Indriani Nur , Zelfia Zelfia
Published: May 2023

The objectives of this study are, How is the description of Interpersonal Communication that occurs in Instagram users in Makassar City. How to Fill in the Instagram Stories Feature for Instagram users in Makassar City. This research lasted for one month with 4 (four) informants, where all of the informants were Instagram users who often used the question sticker feature on Instagram stories. The research method used is descriptive qualitative content analysis method, with data collection techniques carried out in two ways, namely primary and secondary data. The method of data collection by conducting observations, interviews, and documentation.
The Role Of Marketing Communication In Increasing The Number Of Occupancy At The Aerotel Smile Makassar
Authors: S Febrianti , Zelfia Zelfia , Muttaqin Mustari Andi
Published: May 2023

Education of children with special needs is one means to develop the personality and soft skills of children so that they can socialize and adapt to their environment.  Children with Special Needs (ABK) are children who experience disturbances or obstacles in their development process.  ABK has many types, one of which is mentally retarded children.  Children with mental retardation are children who have mental retardation with a low IQ, below the average normal child in general.  This research was conducted with the aim of knowing the Communication Pattern of Digital Augmented Reality (AR)-Based Softskill Education for Children with Special Needs Mental Retardation at SLBN 02 Makassar and (2) To find out the form of digital Augmented Reality (AR)-based softskills for Children with Special Needs Mental retardation at SLBN.  02 Makassar using a qualitative approach.  Data collection techniques in this study using observation, interviews and documentation.  The data obtained were then analyzed by means of data reduction, data display (data display) and drawing conclusions.  The results of research at SLBN 02 Makassar show that the Augmented Reality (AR) method is effectively used as a learning method for mentally retarded children in the classroom.  The display of 2D and 3D virtual objects can increase students' enthusiasm and motivation to learn.  This can improve students' responsiveness in recognizing objects around them and can improve the soft skills of mentally retarded children in communicating.
The Implementation Of Corporate Social Responsibility Activities At Kalla Lines Company In Salling Safethy Program On Lae-Lae Island, Makassar City
Authors: Tenribili Auliyah , Hadawiah Hadawiah , Muttaqin Mustari Andi
Published: May 2023

A qualitative descriptive technique is employed in the research, and methods for gathering data include interviews, observation, and documentation. The Wisma Kalla Building and Lae-lae Island were the sites of this investigation throughout its one-month duration. The planning, execution, evaluation, and reporting stages of the CSR program have all been completed by the Kalla Lines firm, according to the study findings from that program's implementation. The results of the research from the implementation of the CSR program, namely the implementation of the four stages carried out by the Kalla Lines company, have been carried out, including the planning, implementation, evaluation, and reporting stages. In addition, there is the application of the Triple Bottom Line concept by the company in improving its image and providing space for stakeholders. As for the communication pattern that exists between Kalla Lines companies, namely the CSR program implementing committee as a communicator in conveying messages by saying information regarding facilities and infrastructure in the implementation of the CSR program, which will be carried out through direct and indirect communication, In this case, direct communication is visiting the implementation site and indirectly using a smart phone to contact the coordinator of the Lae-lae island community, Dg.H.Bahar. As a result, the community can well accept the concept of implementing CSR and is willing to provide facilities and infrastructure to make it easier for companies to carry out programs.
Environmental Communication System in TPA Tamangapa Waste Management in Increasing Community Participation In Manggala District, Makassar City
Authors: Husna Asmaul , Ahdan Ahdan , Muttaqin Mustari Andi
Published: May 2023

This study aims to: examine environmental communication in increasing community participation in waste management at TPA Tamangapa and forms of community participation in waste management. The research method used in this research is descriptive qualitative and data collection techniques are observation, interviews, and documentation. This research lasted for one month with 10 (ten) informants, namely the Environment Service staff, TPA Tamangapa officers, and the surrounding community. The results of the study indicate that environmental communication in increasing community participation uses communication strategies in the form of programs such as direct socialization, indirect socialization, and Waste Banks. While the form of community participation is divided into four levels, namely participation in decision making, implementation, utilization of results, and evaluation.
Utilization Of Instagram Digital Media In Marketing at Ka-Ga-Nga Coffee Makassar
Authors: Rizqi Salsabila Ayu , Zelfia Zelfia
Published: May 2023

This thesis discusses the Utilization of Instagram Digital Media in Marketing at Ka-Ga-Nga Coffee Makassar. The main issue is whether Instagram's Digital Media has an effect on marketing at Ka-Ga-Nga Coffee. The type of research used is descriptive analysis, where the data is in qualitative form obtained from interviews and observations. This research lasted for one month located at Ka-Ga-Nga Coffee Jalan Bougenvile no 23, Makassar. The theory used in this study is Uses and Gratification, which focuses on how the media meets the personal and social needs of audiences. The results of this study indicate that the Instagram account @kagangacoffee has been actively marketing through Instagram Digital Media by pressing on brand identity as a Makassar children's coffee shop.
Informal Education Communication Patterns in Providing Motivation to Improve Quality of Life for Students Inpres 6/75 Waekecce'e Bone Regency
Authors: Azzahra Zafira , Muttaqin Mustari Andi , Muin Nurmiah
Published: May 2023

The purpose of this study is to describe the forms of education. This type of research is descriptive qualitative research. In this research to formulate the form of education and to describe the pattern of education in the community and family. The type of research is descriptive qualitative research. The data analysis technique goes through various stages, namely data reduction, data presentation, and drawing conclusions, while the data validity technique uses source triangulation, and techniques. The results of the research in the field show that the forms of informal education for students which consist of character education, religious education and traditional/cultural education given by the surrogate parents as grandmothers tend to only order without giving examples of examples to children and there is no firmness. The inhibiting factor in providing informal education to children, is the ignorance of parents about informal education. The supporting factors for informal education for Indonesian Migrant Workers are formal education and non-formal education, the success of achieving the goals of children's education with character will work well and if the informal, formal, and non-formal education strategies are implemented properly and there is cooperation between parents, teachers in schools and society.
Optimizing Organizational Communication in Improving the Performance of the State Civil Apparatus (ASN) in the Field of Construction of the Public Works and Spatial Planning Office of South Sulawesi Province
Authors: Husnia Husnia , Zelfia Zelfia , Rabiah Sitti
Published: May 2023

The purpose of this study was to examine the optimization of communication at the Department of Public Works and Spatial Planning of South Sulawesi Province. The research was conducted in the city of Makassar, South Sulawesi. Department of Public Works and Spatial Planning Jl. Andi Prince Pettrani No. 90 South Sulawesi Province. This study used a qualitative descriptive method, with eight (6) informants in this study. Data collection techniques were through observation, interviews and documentation. Data analysis was carried out by collecting data, reducing, presenting data and drawing conclusions.The results of this study indicate that the Organizational Communication Optimization of the Department of Public Works and Spatial Planning of South Sulawesi province. Optimization is an action to optimize or achieve maximum results in a government agency or organization. Optimization in an organization is very important where to achieve the target an organization must pay attention and carry out its task functions properly.
Semiotic Analysis of the Meaning of the Message "freedom" Humans” in the Tokopedia Online Selling and Buying Ad Application
Authors: Kurniawati Dewi , Zelfia Zelfia , Rabiah Sitti
Published: May 2023

Tokopedia with the official name PT Tokopedia is a startup in the field of electronic commerce that was founded on February 6, 2009 and officially launched to the public on August 17, 2009. Has a vision to build a Super Ecosystem where anyone can start and find anything and has a mission to achieve economic equality digital. In this study, the author uses a qualitative descriptive research methodology with a semiotic analysis approach. As a descriptive study, this research only describes the situation or discourse, does not look for relationships, does not test hypotheses or make predictions. The data in this study is qualitative data (data that is without numbers or numbers), so the data are substantive categories which are then interpreted. Based on the results of research on the concept of freedom in the Tokopedia advertisement version of human freedom, #Celebrate Your Freedom is identical with seeing humans as having independence and freedom in determining their life journey. Tokopedia presents another side of freedom that you can find in each of its services. No exception when we dare to dream, free when we are not afraid to take steps to create opportunities. With the same spirit, Tokopedia was born to help as many people as possible to freely create opportunities without having to be afraid of limitations, whatever they may be.
Utilization Of Digital Communication In Disseminating Information On Recess Activities Of Legislative Members Of South Sulawesi Province
Authors: Fatwa Ramadhan Muh , Muttaqin Mustari Andi , Zelfia Zelfia
Published: May 2023

The current digital era by using digital communication media that includes social media and the like, can provide convenience in the process of disseminating information, such as during recess activities or ongoing recesses between legislators and constituents. The use of technology enables people to get what they want, including legislators who play the role of channeling information to constituents by conveying the program to be carried out, by utilizing social media as a tool for disseminating information from their recess activities. This aims to improve the performance of the legislature and legislative institutions of South Sulawesi Province, by building relationships and trust in the community this is an important thing for public agencies. The type of research used is descriptive kulaitatid research with data collection techniques in the form of observation, interviews, and documentation. This research lasted for 1 month and is located in the DPRD of South Sulawesi Province. The information in this study came from members of the DPRD Prov. South Sulawesi, sub-staff cooperation and aspirations of the Provincial DPRD. South Sulawesi. The results of the study, it can be concluded that the use of digital media technology by the legislature during recess activities has a good role in increasing the effectiveness of the performance of the legislature in delivering information to constituents, which in the 4.0 era currently the use of digital media technology is widely used among the community.
Public Communication Strategy Through Publicity Media Indonesian Muslim University Makassar In Information Dissemination Of Merdeka Program Studying Independent Campus In 2021
Authors: Algiwity Delza , Majid Abd , Muttaqin Andi
Published: May 2023

This thesis aims to determine the role of Public Relations of the Indonesian Muslim University Makassar in the MBKM (Merdeka Belajar Kampus Merdeka) 2021 program, to determine the public communication strategy of the Public Relations of the Indonesian Muslim University Makassar in disseminating information through publicity media related to the MBKM Program. This research uses a descriptive qualitative method using the theory of cybernetic traditions, communication goals and excellence in public relations, by determining informants in a proposive manner, namely the Head of the Public Relations Section, Public Relations Practitioners and also students who act as target audiences of the publicity media. The results of this research show that the Public Relations of the Indonesian Muslim University of Makassar responds to the MBKM program and has a strategy on disseminating information through publicity media. The response given was divided into two, namely structurally and culturally, by adapting the MBKM program into curriculum integrity for students of the Indonesian Muslim University of Makassar, but it did not run optimally. The strategy carried out by the Public Relations and Protocol of UMI Makassar refers to G-P-A activities, namely Goals, Plans, and Actions. Keywords
The Perspective of Ritual Communication in the Tradition of Childbirth in the Bugis Community in Talaka Village, Ma'rang District, Pangkajene Regency and Islands
Authors: Nurfadilah Nurfadilah , Majid Abd , Muliadi Muliadi
Published: May 2023

The purpose of this study was to examine the perspective and meaning in the tradition of child birth in the Bugis community in Talaka Village, Pangkep Regency. The research method used is a qualitative research method with as many as 4 (four) informants, namely traditional birth attendants and the general public who use the services of traditional birth attendants with data collection techniques carried out in two ways, namely, primary data and secondary data. The method of data collection by conducting observations, interviews, documentation. The results show that ritual communication is always identified with habits or routines, understands rituals as a hereditary action that also contains transcendental values, rituals have a relationship with voluntary performances that are carried out from generation to generation based on habits. As a sociocultural unit, the community has long had a set of traditional ceremonies. Until now they still maintain the values contained in the traditional ceremony. Considering that these ceremonies have spiritual and social functions, psychologically it can create peace of mind, feel safe and calm that can be felt in the heart.
THE COMMUNICATION STRATEGY OF THE TOURISM OFFICE IN DEVELOPING LAKE MATANO AS A TOURIST DESTINATION IN NUHA DISTRICT EAST LUWU REGENCY
Authors: Nirvana Nirvana , Ahdan Ahdan
Published: May 2023

The purpose of this study was to examine the Communication Strategy of the Tourism Office and the Concept of Tourism Destination Development. This study used a qualitative descriptive method, with five (5) informants in this study. The data collection technique was through observation, interviews and documentation. The results of this study indicate that the communication strategy carried out by the Tourism Office in the development of Lake Matano is to inform the public through social media or directly to the community to be involved in the development of Lake Matano. The concept of developing Lake Matano is to make Lake Matano a geogical park or geo park because Lake Matano is the deepest lake in Southeast Asia.
Tourism Communication Activities Tourism Department Of Makassar City In Sustainable Tourism Program at Tanjung Bayang Beach Makassar City
Authors: Rohmadani Anisa , Zelfia Zelfia , Rabiah Sitti
Published: May 2023

Tourism communication is an activity that intends to influence, urge and seduce potential tourists as consumers to make decisions to make tourist trips. The tourism communication that the writer wants to examine is about tourism communication activities carried out by the Makassar City Tourism Office with the manager of Tanjung Bayang Beach, Makassar City. In this study, the author uses a qualitative research methodology to describe tourism communication activities carried out by the Makassar City Tourism Office. Data collection techniques were carried out through interviews, direct observation and documentation. The validity of the data is checked, then the presentation and analysis of the data is carried out and then conclusions are drawn. Based on the results of the research, the Makassar City Tourism Office and the Makassar City Tanjung Bayang Beach manager are expected to continue to pay attention to the consistency of the sustainability of tourist destinations through the implementation of the  Sustainable Tourism. In addition, researchers hope that this work can be used as a study material to find a formula for sustainable tourism development.
Analysis Of YouTube Content “Menjadi Manusia” On The Emotional Intelligence Of The Community In Biringkanaya District City Of Makassar
Authors: Wulandari Iracrsanti , Zelfia Zelfia , Idris Muhammad
Published: May 2023

This thesis discusses the Content Analysis of YouTube Content Being Human on the Emotional Intelligence of the People of Biringkanaya District. The main problem is whether content analysis (physical unit) has an effect on the emotional intelligence of the people of Biringkaya District, Makassar City. The type of research used is quantitative content analysis. This researchlasted for one month, located in the Biringkanaya sub-district, Makassar City, with the informants from the Biringkanaya District community itself.
The results showed that after the researchers conducted an analysis of the two variables, the researchers found that 52.6% of the people of Biringkanaya District, Makassar City "Less Agree"that the duration of a video can affect emotional intelligence, the physical unit variable in the analysis has no effect on emotional intelligence of the community in Biringkanaya District, Makassar City.