bluuebunny/crossref_metadata_2025 huggingface dataset:
Leveraging marketing analytics to improve firm performance: Insights from implementation
Authors: Kumar V. , Sharma Amalesh
Published: July 2024

This paper argues that firms can improve their performance by leveraging marketing analytics. It develops a roadmap to demonstrate the approach firms should adopt to leverage marketing analytics. It then provides several examples of firms that use marketing analytics in their organisational strategies to improve performance. Further, it discusses the tools used by these firms and the actual performance achieved at the end of implementation. The roadmap, examples and discussion herein reveal that incorporating marketing analytics and implementing the strategic insights from a variety of analytics tools is the only advantageous option for a firm’s successful trajectory. It concludes that for a firm to be competitive and profitable, marketing analytics must be embedded in its business strategies.
Data and consent management services: An opportunity for banks to redefine themselves
Authors: Hızveren Dârâ
Published: July 2024

We are producing increasing amounts of data, which is fast becoming an extremely valuable asset. A handful of companies, dubbed Big Tech, control most of this ‘asset’ and are making forays into financial services, which is bound to commoditise financial services. How this ‘asset’ will be managed in the future, however, presents a potentially huge opportunity for banks if they can leverage their current advantages and boldly create new business models. This paper recalls the basics of the data economy, proposes three major approaches to fend off the threat of commoditisation and defines the opportunity to be seized.
Attribution: Untangling the web of confusion — a primer for marketers
Authors: Mathew Manu
Published: July 2024

After more than a decade since the first marketing attribution offering appeared in the marketplace, advertisers, analysts, agencies and vendors cannot seem to agree on a common definition. Some of the confusion may be due to the complexity of the subject matter, or, as a conspiracy theorist might have it, the result of deep-rooted agendas set by those involved in media buying/planning with millions of euros at stake. Whatever the cause, the industry is now more confused than ever. One need look no further than the recent reports published by Gartner and Forrester Research to find competing perspectives that leave the industry confused. This paper shines a light on Forrester Research’s perspective that the marketing measurement and optimisation industry has evolved into a new category called ‘unified marketing impact analytics’ that combines significant strategic consulting services with software, and Gartner’s view that multi-touch, algorithmic attribution and marketing mix modelling are still two very distinct disciplines, which although integrated, rely first and foremost on software. To eliminate this confusion, this paper provides additional details designed to cut through the hype, expose the pros and cons of the different attribution approaches available, and take one step closer to defining attribution for the industry.
An application of reliability analysis to taxi-out delay in the case of New York John F. Kennedy International Airport
Authors: Diana Tony
Published: July 2024

Improving the efficiency of ground surface movements is a key preoccupation for airline and airport operators. Taxi-out delays affect airlines’ on-time performance by increasing the time aircraft have to spend on the tarmac. This, in turn, is likely to strain available airport capacity and result in propagated delays throughout the National Airspace System. This paper utilises reliability analysis, also called survival analysis, to understand how the resilience of taxi-out delays is likely to generate airport congestion. This analysis is useful for aviation practitioners who are seeking to set an acceptable level of service at an airport given demand for service and available capacity.
Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe
Authors: Hollensen Svend , Schimmelpfennig Christian
Published: July 2024

The glocalisation strategy strives to achieve the slogan, ‘think globally but act locally’, through dynamic interdependence between headquarters and subsidiaries and/or local intermediaries around the world. Companies following such a strategy coordinate their efforts, ensuring local flexibility while exploiting the benefits of global integration. The challenge is to balance local knowledge with global reach. In the case of Persil Abaya Shampoo (for the Middle East market) and Persil Black Gel (for the European market), Henkel chose a strategy that successfully benefited from the ‘economies of scope’ in the purchasing department as well as in production and packaging. But by using an adapted product communication, plus individualised packaging designs, product positioning and marketing communications for the two regions, Henkel honoured the cultural heterogeneity of its target markets and used Persil Abayas’ particular significance in the Arab world to its advantage. The results document that it has been possible for Henkel's Persil to gain competitive advantages in terms of higher market shares, with the ‘glocalisation strategy’ in the (Middle East) liquid detergent market.
Building synergies between the electronic passport and passenger data: Where will mobile identification technologies take us?
Authors: Hornek Christopher
Published: July 2024

The electronic passport is still underutilised in both border security and aviation processes. As a result, international passengers are often required to produce their passports for examination up to five times at the airport before boarding. This is not only time-consuming but also inefficient because most processes treat the passenger as an unknown entity. Travel document identification technology and passenger data are key tools to improve the passenger process in crowded airport hubs, which face operational constraints and diminishing public investments. To overcome space constraints and investment shortages, passport inspection and other identity assertion processes to support travel must be optimised to improve passenger flows for the benefit of both security and facilitation. This paper discusses the future of mobile travel document inspection based on the International Civil Aviation Organization (ICAO) standards at the airport border environment — a process that will be shaped by passenger data quality, biometric tools and the eventual deployment of the ICAO Digital Travel Credential (DTC). The advancement of facial recognition technology paired with airline passenger data, such as advance passenger information (API) and passenger name record (PNR), will assist identification technologies in the future to the point that the passenger can be identified at a walking pace.
Are your social media posts hitting the bullseye?
Authors: Jarrett Loran , Varki Sajeev
Published: July 2024

Business-to-business firms are increasingly using social media to engage with their customers and develop their relationship with them. As such, firms must be able to gauge the performance of their social media posts against defined marketing objectives. This article presents a methodology to determine how well companies are meeting their social media objectives at each stage of the relationship life cycle. This methodology adopts the proportional reduction in loss reliability measure developed by Rust and Cooil. Using this measure, the article provides a step-by-step template for marketers to evaluate their social media content in light of set social media objectives.
Enabling global payment capabilities for new channels: Case study
Authors: Treacher Marcus
Published: July 2024

The banking service provider's ability to adapt to change can determine success or failure in the global payments space. Adapting to change is an art, a science and a critical skill. Through a case study of HSBC's recent experience with corporate clients, this paper relays an international banking organisation's experience and lessons learned in developing approaches to successful change management in payments.
Social media marketing and the law
Authors: Sherrell Phil , Boardman Ruth
Published: July 2024

The explosion in the use of social media as a marketing and communications channel over the last decade has left the law struggling to keep up. Laws and regulations drafted without the informal environment of social media in mind are now repeatedly being tested and stretched, often with unintended consequences. The combination of this and a significant level of ignorance on the part of brands as to when legal issues may arise in using social media is exposing a number of businesses to significant reputational risk, much of which could probably be avoided. This paper will explore how UK marketing and data protection law and regulations are currently being applied to social media, and where the potential pitfalls may arise.
Evolution of ‘radical convenience’ delivered in an integrated healthcare model
Authors: Szilagyi Paul , Telbelian Ara
Published: July 2024

Healthcare providers face unprecedented pressure in delivering primary care services at a reduced cost. At the same time, we face increased expectations from our patients related to access, convenience, quality and service. Henry Ford Health System, a large integrated health system in Detroit, Michigan, looked to attract additional patients to its primary care services. In 2014, Henry Ford made an operational commitment to provide patients with convenient and affordable access to primary care in ways that went beyond those traditionally offered by healthcare providers. An internal initiative called ‘radical convenience’ was adopted to attract patients to its primary care services and reduce unnecessary and costly utilisation of emergency departments and Urgent Care. Patients were introduced to radical convenience through a branding campaign called ‘Call, Click or Come In’. Radical convenience was extended to include the development of an innovative, retail healthcare solution called QuickCare. A QuickCare Clinic was launched in August 2015 to meet the needs and expectations of a growing workforce in downtown Detroit comprising technology-driven Millennials and Gen X-ers.
The Digital Economy Act : What surveyors need to know about changes to the law on telecommunications equipment
Authors: Watson Michael
Published: July 2024

This paper suggests that, given the imminent implementation of the new Electronic Communications Code under the provisions of the Digital Economy Act 2017, property owners and their surveyors and valuers should act now to review what telecommunications equipment they have on their property, the legal basis upon which it is installed and whether any action should be taken.
Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter)
Authors: Rudeloff Christian , Kohnen Jana
Published: July 2024

The increasing visibility of female empowerment marketing messages and the growing awareness of gender equality and diversity among consumers have highlighted the relevance of femvertising communication. However, there is a lack of research on the status of femvertising communication on social media and its success factors. To address this gap in the literature, this paper conducts a quantitative content analysis of 40,528 tweets from 43 corporate brands across 15 industries on Twitter (subsequently rebranded to ‘X’). The results show that femvertising communication is present across almost all brands and industries. While the financial services and consumer goods industries are the most likely to engage in femvertising, the logistics, automotive and beverage industries are less likely to do so. Overall, brands mainly communicate the femvertising dimensions of knowledge and agency. In addition, they primarily implement an information strategy to communicate femvertising, which is also shown to be more successful in generating social media engagement than the involvement communication strategy.
Defining a new framework for a regional airport in an unstable business environment: The Bologna Airport experience
Authors: Ventola Nazareno
Published: July 2024

Bologna Airport has recently undergone a radical change in its business strategy and value proposition thanks to two main driving forces: first, the appointment of new management in 2007, which brought with it a new strategic plan that redefined the airport's competitive positioning and strategic objectives; and secondly, the industry-wide paradigm shift that saw growing competition between airports at both local and global levels, the increasing role of low-cost carriers, and the difficulties, especially in Italy, of the flag and legacy carriers. After a thorough strategic analysis and a deep review of longstanding practices, the company published a new vision for its business based on three ‘pillars’ — one based on aviation and two based on non-aviation factors — leveraging the core strengths of the airport's catchment area to achieve sustainable development for the company and its stakeholders.
Mergers and acquisitions: Impact on the real estate technology revolution
Authors: Liggio Blake , Haggerty John
Published: July 2024

As venture capital fundraising has become increasingly competitive due to the acceleration of the number of PropTech assets in the market, small and mid-sized technology company start-ups are combining to build more valuable and attractive real estate technology platforms. Similar consolidation transactions are occurring between real estate and technology companies in the PropTech industry. This paper examines the trends, challenges and benefits to the wave of consolidation in the PropTech industry today and forecasts the continued pace of mergers and acquisitions (M&A).
Securities standards migration: ISO 15022 vs ISO 20022
Authors: Pickles Chris
Published: July 2024

The financial services industry has a long journey ahead of it as it migrates to the use of the ISO 20022 standard. Cross-border securities settlement processes have only recently moved to the use of ISO 15022 and most domestic securities settlement is still carried out with relatively little use of the standard. Meanwhile, more and more of the industry's pre-trade and trade activities have moved to adopt the Financial Information eXchange (FIX) protocol standard, as have exchanges and other core infrastructures. The process of migration is further complicated by the broad range of changes that are continually taking place across the industry, making it impossible to find a 'quiet time' during which changes could be made with minimal disruption to a firm's usual business. Adding to this difficulty is the fact that industry standards are being further developed even while market participants are implementing current versions.Having the right tools in place to plan for and complete such a journey is vital to success. The use of a metadata repository for information management and understanding can increase the efficiency of migration projects, as can the use of middleware to allow firms to make changes to different parts of their processes and applications while they are still being used to support the business. One should not confuse the difficulty and complexity of migrating a whole industry with the much more limited changes involved in migrating one application service provider's relatively limited user base.
Brand experience design for higher education: A review and future directions
Authors: Huebner Christopher
Published: July 2024

As institutions of higher education have faced increased competition for college-bound students, felt the effects of both category and market shifts and the impact of COVID-19, the need for developing sustainable brand strategies is apparent (Flannery, T. M., (2021), ‘How to Market a University: Building Value in a Competitive Environment’, John Hopkins University Press, Baltimore, MD). Yet it is unclear how institutions should manage this development. While brand experience design has gained some popularity among practitioners, there has yet to be a major push from practitioners to formalise the practice (McFadden, M., (2022), ‘How silos hinder brand experience in higher ed’, Simpson Scarborough, available at: https://insights.simpsonscarborough.com/how-silos-hinder-brand-experience-in-higher-ed). This paper proposes brand experience design as a sustained competitive advantage for institutions and should be explored for the benefit of academics and practitioners. Through a complete examination of the extant literature on higher education brand management, this paper will identify gaps in the current research and identify four important areas for future research.
Accelerating environmental footprint reductions at Hong Kong International Airport through multi-stakeholder engagement
Authors: Kilburn Mike , Lee Chris
Published: July 2024

Airport Authority Hong Kong (AAHK) aims to accelerate environmental footprint reductions at Hong Kong International Airport (HKIA) by moving beyond its direct sphere of control to proactively engage with airport business partners and other stakeholders to address specific environmental issues. This paper details how AAHK has adopted this approach to reduce airport-wide carbon emissions, manage aircraft cabin waste and increase food waste recycling at HKIA.
Interpreting airport water monitoring results
Authors: Seal Devon , Arendt Tim , Leisenring Marc
Published: July 2024

Water monitoring is increasingly a significant component of planning and compliance efforts at airports; however, there is limited guidance available regarding the collection, interpretation and application of monitoring data specific to the airport environment. The authors introduce a guidebook and tools recently published by the Airport Cooperative Research Program (ACRP). The guidance materials are designed to consolidate known information about water monitoring at airports to clarify the process of obtaining, interpreting and using water monitoring data to support airport decision-making. The guidebook and tools provide information for airport staff to use in improving their water monitoring programmes and plans. The guidebook and tools will be available on the ACRP website at: www.trb.org/ACRP/ACRP.aspx (accessed 28th June, 2017).
Finding synergy in diversity during interprofessional team-teaching
Authors: Lubbe Irene , Politis Yurgos
Published: July 2024

Co-teaching is, at its best, a rewarding and, at its worst, a highly stressful endeavour. This is especially true when two newly acquainted colleagues from vastly different backgrounds and different environments are thrown together to co-teach a new course, at an unfamiliar institution, in a new country, mid-COVID-19-pandemic. This leads to interesting conversations, challenges and opportunities, resulting in valuable lessons that can be used in a variety of educational settings. In this narrated single case study we analysed the brutally honest reflective reports written by the authors of this paper. The authors made use of an autobiographical writing style for data collection and reporting. Using grounded theory and Braun and Clarke’s thematic analysis methodology, we identified six themes with subsequent sub-categories from these reflective reports. The themes varied from deep personal emotions and feeling, spanning the emotional spectrum of guilt and irritation, to the opposite side of the spectrum of patience, back-up and safety-nets. Other themes that emerged focused on organisational components, role differentiation, relationships and experiences, then, not surprisingly, the added value for the students. This paper ends with practical tips for novice and established lecturers who want to dip their toes into this interesting but rewarding whirlpool of team-teaching. It further contains suggestions on how to exit (or continue) this endeavour with your sanity intact, happy students and new professional relationships forged.
‘Eyes on the Prize’: Preservation to dissemination
Authors: Hone Jim , Taylor Irene E. , Halevy Emily , Ghasedi Nadia
Published: July 2024

In this paper, key personnel from the Film & Media Archive at Washington University in St. Louis and Crawford Media Services describe their five-year effort to preserve, digitise, reassemble and provide access to the complete interviews conducted for the first six one-hour episodes of ‘Eyes on the Prize’. A production covering the history of the civil rights movement in the United States from 1954 to 1965, this seminal documentary was broadcast on public television in 1987. The interviews, all shot on 16-mm film were unavailable due to their original format and condition, requiring preservation prior to digitisation. A detailed overview of the digitisation and reassembly workflow, along with the hurdles faced throughout the grant-funded project are discussed, along with the challenges of making the interviews accessible in a Samvera digital repository.
AI-powered next best actions for wealth
Authors: Li Lily
Published: July 2024

Since the author proposed the idea of ‘contextual behaviour-driven strategy’ in 2020,1 we have witnessed a fundamental shift in people’s behaviours. Transformative models in wealth across interactive relationship, digital engagement and artificial intelligence (AI)-automated servicing have been widely adopted by clients. AI applications, especially next best actions (NBAs) based on contextual data prediction, are offering great value to our clients and attracting adoption. Yet for financial professionals, new tools, operating models and support culture are lagging. There is tremendous need to empower them to conduct more complicated collaborations and workflows seamlessly and holistically from relationship management, planning to advisory, servicing. Furthermore, the scale of business is growing. We project a huge volume of wealth transfer in the upcoming two decades to entertain and a next generation of clients to delight. AI plays a critical role to empower. In the recent development of the AI field, predictions based on past patterns and personalisation based on trained-engine business rules are broadly accurate; however, making judgments for an uncertain future is an area where AI has not yet delivered. We can strive to forecast decision variables and overlay additional dimensions to the NBA models to complement advisers’ and bankers’ intuition and expertise, and ultimately cultivate the culture and sales support to make more relevant and appropriate judgments, prioritisation and recommendations to their clients.
Distributed ledger technology: Cutting through the paradox
Authors: Siena John
Published: July 2024

Despite recent market turmoil, distributed ledger technology (DLT) is expected to accelerate its transformation of the financial services industry. Assets made available for investment using DLT will extend beyond cryptocurrencies, non-fungible tokens (NFTs) and the like to embrace assets of all kinds, including equity and fixed income securities, loans, real estate and others that today generally are supported by highly fragmented legacy proprietary frameworks. DLT offers the prospect of a safer, more cost-efficient, more widely adopted operating environment across all types of assets and transactions. However, legal and regulatory frameworks for financial services have taken time to adapt to this sea change. While certain regulatory and legislative developments have grabbed headlines, less appreciated is the state of play of so-called ‘private law’. Private property law addresses ownership rights in digital assets as well as whether and how these rights may be asserted indirectly through intermediaries, requisites for transfer of ownership, rulesets for resolution of disputes regarding ownership and whether and how interests in such assets may be secured by collateral arrangements. More broadly, and more fundamentally, as the UK Law Commission has recently noted, ‘property law is default law’ and is particularly useful because, in principle, property rights ‘are recognised against the whole world, whereas other — personal — rights are recognised only against someone who has assumed a relevant legal duty’.1 This distinction is especially important where a party having responsibility for an asset becomes insolvent. Within individual legal systems, digital assets and methods for their transfer have struggled to integrate themselves with existing laws such as the law regarding property rights and laws addressing the impact of insolvency. Each legal system by and large has addressed this challenge in its own way and in its own time, complicating prospects for a broad, scalable take-up of DLT as a replacement for current inefficiencies and fragmentation as well as for new types of assets. This is likely to be especially problematic in the context of cross-border investments, holdings and dispositions — especially if the law of more than one jurisdiction might apply to the same investment. This paper argues that it is essential that legal systems grappling with digital assets are mindful of the risks and pitfalls of inconsistency with other legal systems and that in this respect consistent application of governing law and choice of forum especially should be considered. In particular, the efforts of the International Institute for the Unification of Private Law (UNIDROIT) should be supported in order to establish a conceptually sound set of principles for all jurisdictions to apply, regardless of the peculiarities of their respective legal systems.
Preparing traditional buildings for climate change
Authors: Snow Jessica Hunnisett
Published: July 2024

Traditional buildings in Scotland are generally robustly built, and detailed to cope with a wet and challenging climate. Predictions for climate change indicate that conditions are likely to become more challenging, with milder, wetter winters, drier summers and extreme events becoming more common. An ageing building fabric, poor maintenance and the use of inappropriate repair materials have left some traditional buildings vulnerable to the effects of climate change. The principle of ‘conservative’ repair will in most cases still be relevant, but where the building fabric is compromised, alterations to increase the resilience of buildings to climate change may be needed. When considering adaptations, examples of good original weathering details can often be found within the existing built environment, while traditional materials are often still the best choice for protecting older buildings from climate change effects.
Investigating and remediating leaks in basements and under plazas
Authors: Henshell Justin
Published: July 2024

When roofs leak, the investigation and remediation is relatively simple and straightforward. This is not so with basement leaks. Investigating and remediating basement leaks differs from protocols employed for roof leaks in many respects. Rather than confining the investigation to the roof and associated components, the investigation of basement leaks must extend to the entire building envelope and adjacent areas in order to ascertain the cause of the water infiltration. Often, leaking can be stopped by simply regrading the land surrounding the building or improving roof edge drainage systems. Rather than excavating and attempting to remediate waterproofing membranes, other methods of relief must be found, such as installing drains and pumps, injecting a slurry of sodium bentonite into the ground adjacent to the foundations or under the slab, and applying negative side waterproofing systems on cracks and joints or areas of walls and slabs. Another method for stopping significant water infiltration through joints and cracks is drilling foundations and slabs-on-grade and injecting resins that swell on contact with water. Hydrophilic resins such as urethanes and acrylates can be injected into cracks and joints in walls and slabs, or hydrophobic resins can be injected through them into the surrounding soil to form water-impenetrable grout curtains.
Using survival analytics to estimate lifetime value
Authors: Grigsby Mike
Published: July 2024

Typically, lifetime value (LTV) is merely a calculation using descriptive/ historical data. This calculation makes some rather heroic assumptions to project into the future but most importantly gives no insights into why a customer is, for example, lower valued, or how to make a customer higher valued. That is, descriptive techniques offer no insights into predicting, incentivising or changing customer behaviour. Using predictive techniques — in this case survival analysis — can give an indication into what causes purchases to happen. This means marketers get insights — levers — into how to increase LTV. This predictive modelling is strategically lucrative. This paper appeared in a different format in Marketing Analytics, Kogan Page, June, 2015.
Best practice space optimisation for office buildings
Authors: May Michael
Published: July 2024

The energy efficiency of office buildings is a major concern in real estate and facility management (REM/FM); however, often great potential, which can be easily unlocked, lies in the efficient use of available space. Carbon emissions are largely attributed to buildings and the sustainability of buildings (spaces) is a focus of governments and the private sector. Space allocation is tedious work and a great challenge for REM/FM managers, having a considerable economic impact on the entire organisation. Unsatisfying manual allocation results are due to the tremendous complexity involved in space assignment. To date, there are no algorithms that can solve this kind of problem efficiently. Existing IT systems, such as CAFM/IWMS, CAD/BIM or ERP systems, do not provide automated procedures. They can cope with the problem only interactively with a large time and cost effort and are unable to provide close-to-optimal solutions; however, they may provide important initial data and are able to leverage the results. This paper presents a novel approach towards automating this assignment task. The procedure assigns organisational units to available spatial resources taking into account space standards and constraints such as intercommunication, spatial proximity and pre-occupation. Allocation variants are generated and evaluated automatically according to their achievable reduction in cost, time, number of necessary moves and/or communication traffic. The approach allows space utilisation to be improved drastically. A number of best practice examples underpin this hypothesis.
Ten rules for effective branded content: Experience from Skype
Authors: Pearlman Shana , Guglielmetti Nadina , Listfield Emily
Published: July 2024

‘Branded content’ is the phrase du jour. Everyone, from global ad agencies to nascent bloggers, is jumping on the bandwagon. The upside is clear. Creative and strategically placed content can heighten brand awareness, spark consideration, amuse and generate brand love. There is a but, of course. Branded content only works if it is used properly. It is vital to have the right message for the right audience to reach the right goals. This involves a three-step process — strategise, create and amplify. We call it the power of SCA. Implementing SCA, Skype made a strategic decision to change the conversation from tech talk and product updates to user stories that highlight how Skype enables deep emotional connections with friends and loved ones. The brand partnered with Kaplow Communications in order to leverage branded content to amplify that message. By sharing users’ moving stories, consumers learned about the many everyday uses of Skype — and Skype's main business metrics skyrocketed. This paper shares the ten rules of the road to make SCA work.
What is the key to efficient airport facility management and high service quality? Learnings from Berlin Brandenburg Airport's Technical Control Centre transformation
Authors: Jahn Michael , Reber Jan-Henrik , Struck Ralph
Published: July 2024

Terminal and airport facilities are highly intensive in terms of capital expenditure (CapEx) and operating expenses (OpEx) and have a substantial impact on airports' carbon footprint as well as their operational stability. Despite that, technical operations receive little attention in today's airport ops discussions, which is quite counterintuitive. Technical control centres (TCCs) are the epicentres of technical operations. The case study of Berlin Brandenburg Airport's Technical Control Centre demonstrates the steps of a successful transition. Four dimensions (people, processes, organisation and systems) are considered to achieve the objectives of a premium customer experience and technology leadership while operating under growing cost pressure. Three key factors supporting the development towards a smart control centre are identified: IT to ops integration, smart work environment and supply–demand alignment. The case study concludes with an outlook on upcoming challenges and chances to unlock the full potential of a state-of-the-art technical control centre, as Berlin's journey continues.
From cacophony to symphony: How to focus the discipline of business continuity
Authors: Copenhaver John , Lindstedt David
Published: July 2024

On the ‘stage’ of business continuity, there is a cacophony of voices — an unfocused assortment of ideas, approaches and advice. A casual glance at any continuity trade journal quickly reveals disparate discussions about even the most fundamental of issues. The dedicated magazines and conferences are filled with anecdotes and case studies but lack a focused discussion leading towards a holistic approach to the discipline. In fact, most often these discussions are not proper conversations at all, but disjointed groupings of loosely connected topics. It is time for practitioners to organise their considerable collective talent into a structured effort to ground and defend this growing profession. It is time to move from an informal sharing of individual lessons learned to a studied discipline. This paper proposes several ways to focus thinking and energise efforts. It will offer a select few topics to help provide a framework of central focal points for research, thought and growth.
More than a pretty picture: How to positively disrupt the university holiday card formula
Authors: Cavalcanti Emily
Published: July 2024

Each year we face the seemingly banal task of creating institutional holiday cards. There is a simple formula — a pretty picture along with a variation of the standard happy holidays message. Done. But what happens when a marketing communications team puts their heads together to positively disrupt this tradition? How can a holiday card truly become a source of inspiration not just for an internal audience, but for the larger public? And, in the increasingly competitive realm of higher education, how can it be leveraged as a critical tool for brand messaging and recognition? This case study aims to share some answers. By tapping into the full spectrum of University of Southern California’s Dana and David Dornsife College of Letters, Arts and Sciences’ resources, including their in-house video team, augmented-reality (AR) app, social media channels and e-communications, they have crafted a new model for the annual card. They have taken on holiday-related tropes, such as snow and peppermint, to demonstrate how our conventional views of these can be transformed when examined through the multiple lenses offered by the humanities, social sciences and natural sciences. This study will guide readers through the overarching goals USC Dornsife set for transforming their holiday card and video, introduce them to the innovative paradigm they have established over the last three years, and provide an overview of the accompanying rollout they have implemented for their targeted audiences as well as the general public. In addition, a series of takeaways are included so readers can adapt what was learned at USC Dornsife and apply it to their own institutions.
Moving away from a traditional airport security set-up to a new integrated security model
Authors: Adrem Anders , Dell'Orto Stefano , Lennerman Anders
Published: July 2024

This paper summarises the experiences behind the transformation of airport security at Stockholm Arlanda (Sweden), moving from a traditional manpower-based security model characterised by limited technology to a new set-up that benefits from the integration of technology and staffing. The paper provides a structured approach to analysing the current situation; a step-by-step process to move from a traditional set-up to an integrated airport security model; an overview of the efficiencies and cost-savings that such a model allows; and a concrete implementation plan. The paper is partially based on a public procurement performed by the LFV Group. As such, it includes material from a variety of authors.
Anticipating market model failure: Competitive pressure and the mortgage backed securities market
Authors: Whitmore Jean Czerlinski
Published: July 2024

Market models that have worked well for years can suddenly fail dramatically, such as during the financial crisis of the late-2000s. For example, models that assigned credit ratings to mortgage-backed securities (MBS) predicted relative default rates well for decades. It was only in the late-2000s that these models under-predicted defaults by orders of magnitude. Why then? This paper argues that high competitive pressure spurs market participants to change strategies, which can break models. Behavioural research has demonstrated the powerful effect of competition on people's strategies. Indeed, it was in the mid-2000s that competitive pressure spiked among mortgage originators and securitisers, as measured by indicators such as changing market share. Originators and securitisers reacted with a variety of new strategies: creating new mortgage types like no-documentation loans, improving the efficiency of back office processing of mortgages, reducing quality control and, in some cases, committing fraud. Unfortunately, credit rating agencies, secure in their dominant market positions, had no spur to update their models to keep up with the changes. Thus, risk managers could anticipate model failure by monitoring competitive pressure in the relevant markets.
Establishing strategic corporate real estate management
Authors: Rieck Allan Kehlet
Published: July 2024

Despite being a Fortune 200 company with 117,000 employees in 800 offices in 125 countries, most people still might not know much about the A.P. Moller-Maersk Group (Maersk). But their television, computer or the shoes they are wearing right now are probably transported by one of Maersk Line's 3 million shipping containers, and their car might even be running on fuel produced by a Maersk Oil platform. Maersk is a global company with its headquarters in Copenhagen, Denmark. The group mainly operates in business-to-business (B2B) transactions, where it controls some 17 business units, mostly focusing on two core businesses: energy and shipping. Shipping has a lot of similarities with real estate. Both are very capital intensive and the lead time for supply is typically 2–3 years. Predicting future demand is uncertain and supply/demand thus difficult to balance correctly. With the sudden halt of the world economy in 2008–2009, while supply ordered during the heydays came on the market, shipping rates tumbled 30 per cent. The consequence was Maersk's first ever full-year loss in its over 100-year history and it was clear that leadership would not accept a repeat. Before 2009, Maersk's approach to real estate management was decentralised and there was no clearly defined corporate real estate (CRE) strategy. In light of the economic challenge, however, all sails had to be set to weather the storm. Among a number of strategic initiatives was the creation of a CRE department.
The risk-based approach to privacy: Risk or protection for business?
Authors: Coraggio Giulio , Zappaterra Giulia
Published: July 2024

The so-called ‘risk-based approach’ introduced by the European General Data Protection Regulation (GDPR) is based on the concept that the privacy measures implemented by the data controllers shall be proportional to the level of risks associated with the type of data-processing activities, the evaluation of which should be subject to an objective assessment (the privacy impact assessment; PIA). To guarantee harmonisation among data protection procedures and enforcement across the EU member states, it is crucial for EU data protection supervisory authorities to cooperate in the identification of criteria for the performance of PIAs, possibly taking advantage of the examples in certain EU jurisdictions (such as the UK and France) and the International Standards Organisation (ISO).
Planning small and mediumsized airports for flexibility and future growth
Authors: Chant Dennis
Published: July 2024

This paper examines the diverse factors that influence the design and development of commercially sustainable airport facilities for small and medium-sized airports. The focus is on incorporating flexibility into facility design to adapt to changes in these influencing factors, particularly in a privatised airport environment. This discussion reflects the views of an operator of small to medium-sized airports and the changing needs and expectations of passengers.
From modelling to forecasting bank profitability: Evidence from euro area banks
Authors: Belloni Marco , Jarmuzek Mariusz , Mylonas Dionysios
Published: July 2024

Building on the established bank profitability literature, this paper develops models encompassing macroeconomic and banking variables and assesses their forecasting performance. Understanding factors underpinning bank profitability is important for the design and implementation of stress tests, which have become one of the integral elements of bank risk management frameworks and capital planning. Results from the data for euro area banks suggest that particular attention may need to be paid to quantifying and managing interest rate risk. In addition, with the identified relevance of capital position and credit risk, additional efforts may be needed to monitor the ensuing risks. Results also suggest that models relying solely on macroeconomic variables do not perform significantly worse in terms of forecasting accuracy compared to richer specifications and can beat the autoregressive models over the medium term. Bearing in mind the costs associated with development, validation, and maintenance of more complex models underpinned by richer specifications, the results point to the potential use of presented or similar models by regulators, supervisors, and banks in their respective roles in the context of supervisory review and evaluation processes.
Diminution in the value of the reversion in dilapidations: Some misconceptions
Authors: Beckett Peter
Published: July 2024

This paper seeks to iron out a number of misconceptions regarding diminution—a loss of value in a landlord's property as a result of a tenant's failure to comply with covenants.
Reporting as an SYSC issue: Establishing governance maps for transaction reporting
Authors: Banwo Adedayo
Published: July 2024

Financial services regulatory reporting encompasses many different types of reports made by a variety of regulated entities. This paper focuses on transaction reporting by financial firms, an area that has seen significant Financial Conduct Authority (FCA) fines in recent years. It provides the background to governance arrangements in the context of transaction reporting and recommends that firms implement functional governance maps for transaction reporting in line with existing and proposed FCA requirements, given the complexity of overseeing and ensuring accuracy in reports and in light of competing regulatory obligations in the area of regulatory reporting. The paper also provides rudimentary governance maps in the context of transaction reporting as examples of arrangements that can be visually represented in firms’ existing policies. Finally, the paper makes three practical recommendations for firms to improve their governance arrangements in the context of transaction reporting.
Leveraging digital asset management to go global
Authors: Kendley James
Published: July 2024

The organisational factors that enable digital asset management (DAM) teams to respond to immediate needs while simultaneously preparing to meet future goals are often external to the DAM team itself, for example: organisational values regarding the balance between immediate needs and long-term organisational objectives; the extent to which leadership has empowered the DAM team; and actionable stakeholder input in furtherance of organisational goals. This paper examines how such factors have allowed the DAM team at Cricket Media Holdings — a small transnational education company with a weak matrix organisation and a controlling project management office — to pursue its leadership’s vision of advancing education worldwide. Where the company’s execution of individual projects or initiatives has deviated from best practices, the paper provides an objective evaluation of remediation and outcomes.
Communicating airport concession operating costs
Authors: Pitters Firelli , Buckner Kenneth
Published: July 2024

The long-term success of a concessions programme can depend on well-constructed business plans through which concessionaires demonstrate a thorough understanding of the cost of doing business at an airport. Sharing information upfront can allow concessionaires to make informed business decisions and is the first step to successful airport and concessionaire relationships. The layers of complexity and associated costs of operating a restaurant or shop in an airport are factors that prospective concessionaires need to fully understand in order to judge the potential for success and profitability of business opportunities. Operating at an airport presents a unique set of challenges not found in traditional street operations. Aside from basic operating costs associated with the business, airport concessionaires must operate longer hours to accommodate passenger traffic, comply with federal and airport laws and regulations, pay minimum rents and capital investment requirements, as well as a myriad of other fees associated with operating at the airport. Unfortunately, there is not an industry manual available that clearly defines the operating costs of doing business at airports, nor is there a consistent list of fees common to all airports. Each airport is unique, with their own set of specific operating requirements. Furthermore, only some airports offer a comprehensive list of anticipated concession operating costs at the onset of the request for proposals (RFP) process — at the point at which interested concessionaires are evaluating business opportunities. A prospective concessionaire — particularly new, small and/or inexperienced concessionaires — may have insufficient information to evaluate an airport business proposition. Consequently, these concessionaires may incur unexpected costs that challenge their financial viability and affect the customer service they deliver to airport passengers. Unison Consulting, along with the Airport Cooperative Research Program (ACRP), completed a synthesis to help identify gaps in the communication of cost data from airports to retail and food and beverage concessionaires. Armed with more complete information regarding the full costs of operating in the airport environment, prospective concessionaires — particularly less experienced businesses — will be better able to gauge the opportunity being offered by airports. This will result in better proposals submitted for airport consideration, featuring more accurate business plans and pro formas.