bluuebunny/crossref_metadata_2025 huggingface dataset:
Old-Slavonic Sanctuaries in Czechia and Slovakia
Svetišča starih Slovanov na Češkem in Slovaškem

Authors: Turčan Vladimír
Published: June 2019

Presented are: the catalogue of ancient sanctuaries of the Czechian and Slovakian Slavs discovered archaeologically, relations to the particular regions or tribal areas, the role of natural conditions by selecting the place for sanctuary build-up. The author makes comparisons of the ground-plans and geographical orientations. The interpretation of the preserved constructive elements is given. The evidences of fire and its signification in the religious ceremonies are discussed. The same was made for the ox as a cultic animal, for the finds of cultic sacrifices and gifts to the sanctuaries. The status of the “žrec” in the Old-Slavonic society is also discussed. The Old-Slavonic cult faded out at the time of Christianity.
Volčji pastir v kontekstu dosedanjih raziskav na področju slovanske mitologije
Wolf Herdsman in the Context with the Latest Researches in Slavic Mythology

Authors: Mencej Mirjam
Published: June 2019

In the paper the authoress compares her research results about the mythical being Wolf Herdsman (Master of the Wolves) with the latest research in Slavic mythology - the research of the Slavic fertility cult, done by R. Katičić and V. Belaj.
Sireny, ili stranstvie po strane smerti
Sirene ali potovanje po deželi smrti

Authors: Yevzlin Mikhail
Published: June 2019

It is the aim of this paper to reinterpret Old Greek »singing« deities, the sirens, described mainly in Homer’s Odyssey, but also in later sources from antiquity. The author first analyzes cosmological parameters of Homer’s work, suggests an innovative view of the structure and organization of the world, and emphasizes the chtonic character of the cosmos through which Odysseus travels. The hero’s journey to Ithaca, during which he encounters different elements of the chtonic world, thus resembles a journey to the land of the dead. The author especially emphasizes the semiotic explanation of the meeting of Odysseus with the sirens. The paper also contains a typological comparison of sirens with other chtonic creatures from the same mythological tradition (Harpies, Scylla and Carybde), etc.), and analyzes other motifs from the Greek epic tradition within the general mythological framework of »chtonism«.
O vilama u narodnim baladama
On the Fairies in Folk Ballads

Authors: Ajdačić Dejan
Published: June 2019

The paper examines variants of southern Slavic folk ballads and ballad songs about fairies. Analyzing the context of folk belief and notions about fairies, the author reveals their mythical and psychological characteristics, as well as thematical characteristics of these mythological ballads.
Slovene Pagan Sacred Landscape Study Case: The Bistrica Plain
Slovenska poganska sveta pokrajina. Primer Bistriške ravni

Authors: Štular Benjamin , Hrovatin Ivan M.
Published: June 2019

In this article the authors present the Slovene Pagan sacred landscape. Based on the case of the Bistrica plain, North of Ljubljana (Slovenia) they have tried to show the ritual sites within the sacred landscape for the period between 9th Century and the end of 10th Century. This was concluded through the oral tradition and archaeological sources. They have tried to determine the role of the individual ritual site within the landscape and the manner in which the sacred landscape influenced the life of the people of the period.
Mitološki lik volčjega pastirja pri Slovanih in nekatere primerjave
Mythological Figure ‘Master of the Wolves’ in Slavic Folklore and Some Comparisons

Authors: Šmitek Zmago
Published: June 2019

The article presents the recent monograph of Mirjam Mencej: Gospodar volkov v slovanski mitologiji – Master of the Wolves in Slavic Mythology – (Županič’s Library, Vol. 6, Department of Ethnology and Cultural Anthropology, Faculty of Arts in Ljubljana 2001, 331 pp., 2001).
Ranosrednovekovnata bronzena raka od Romanija i nejzinite relacii so slovenskite paganski tradicii
Romanian Bronze Hand from the Early Middle Ages and Its Relation to Slavic Pagan Traditions

Authors: Čausidis Nikos
Published: June 2019

The article analyzes a bronze hand from Romania found at an unknown site. The hand, which was dated between the 6th and the 7th centuries, was placed on auction in New York in 1989. With the help of artistic, stylistic and iconographic comparisons it has been established that it belongs to the so-called Early Medieval pagan-Slavic iconographic system. By employing the symbolic and iconographic comparative analysis, the first part of the article focuses on the identification and interpretation of the mythical pictures depicted on the hand (zoomorphic, anthropomorphic and geometric). These pictures indicate former affiliation with cosmological iconography.The second part of the study analyzes the role of hands and palms in traditional Slavic culture. The author writes about the Thracian-Phrygian god Sabazios and compares the hand from Romania with other similar bronze hands that were connected with the cult of god Sabazios and widespread between the 2nd and the 4th centuries.
Cosmology and Deities in Slovene Folk Narrative and Song Tradition
Kozmologija in boštva v slovenskem ljudskem pripovednem in pesniškem izročilu

Authors: Kropej Monika
Published: June 2019

It is the aim of this paper to examine Slovene traditions, mainly folk narrative and song traditions and partly customs that contain some traces of old Slavic deities and cosmology. These traces are then compared to other similar religious structures. In this way the origin of earth, the flood, the thunder deity and the cosmological fight, the mother goddess, the underworld, the yearly cycle, the day and night cycle and the world axis are being discussed.
Die litauischen mythischen Wesen Laimė und Laumė und die frühe Ontogenese des Menschen
Litovski mitološki lik laimė in laumė in zgodnja ontogeneza ljudi

Authors: Gliwa Bernd , Šeškauskaitė Daiva
Published: June 2019

The article deals with the processes around procreation, childbearing and birth as they are described in Lithuanian tales, legends and customs. It asks the question at which moment the fetus or child aquires a soul. Mythic beings related to the early ontogenesis are laimė ‘fortuna’ and laumė ‘fairy’, who have been often mixed. It is shown that the changeling brought by laumė refers to the custom of making a doll and exchanging it with the newly born or baptized child. Thus, laumė is heavily involved in the process of delivering and may be responsible for getting a soul. Contrarily, laimė begins to act only after the delivering, she may be similar to a God mother of the child. An explanation is offered off the changeling as a result of belief in metempsychosis which should ensure the passing of a soul from the tree to the child.
»Coprnice so me nosile«. Nočna srečevanja s čarovnicami
»I Was Led Astray by Hags.« Nocturnal Encounters with Witches

Authors: Mencej Mirjam
Published: June 2019

Described and analyzed are nighttime supernatural experiences reported by villagers in eastern Slovenia during the 2000-2002 fieldwork research on witchcraft. A comparison with identical motifs in other parts of Slovenia and in Europe showed that elsewhere, such experiences have been incorporated into different belief systems, especially in the belief about the restless dead. It may therefore be presumed that in the eastern part of Slovenia in a certain period, there was an integration of those belief systems into the prevalent paradigm of witchcraft.
Ob odnom balto-slavjanskom arhaizme: ‘3 x 9’
Towards a Baltoslavic Archaism: ‘3 x 9’

Authors: Žolobov Oleg F.
Published: June 2019

This article discusses the origin of the nonary scale of notation in the East Slavic and Latvian languages. In the Balto-Slavic part of monograph “Indo-European Numerals” B. Comrie mentions that the origin of the nonary scale of notation in these languages remains vague. Now it is possible to confirm that in its general features the Slavs’ nonary scale of notation has Indo-European roots. In the ancient chronological systems a 28-day month, consisting of four 7-day weeks, is based on the moon phase change, and a 27-day month, consisting of three 9-day weeks, corresponds to the period during which the Moon passes the Zodiac circle. This oposition has its justification in the modern astrophysical knowledge, according to which three varieties of the lunar month are distinguished. On the other hand, ‘9’ is a multiplication of numerus perfectus 3. It also means the full number of counting units on different levels of the decimal scale of notation.
Aśvamedha - A Vedic Horse Sacrifice
Aśvamedha - vedsko žrtvovanje konja

Authors: Zaroff Roman
Published: June 2019

The article investigates the ancient Vedic ritual of horse immolation, known as Aśvamedha. The ritual spans in time from a dawn of Hindu history to the early modern times. It explores its origins, and its cultural and social functions. As there is evidence that horses sacrifice was known among the Romans, Celts, Scythians, Slavs and other Indo-European people the paper examines possible common conceptual origin of these and similar rites.
Ajdi z Ajdovščine nad Rodikom
Ajdi from Ajdovščina above Rodik

Authors: Hrobat Katja
Published: June 2019

The giants, in Slovenian called the Ajdi, are believed to be the oldest inhabitants of the Earth. The word Ajd has drawn attention up till now just for its possible indication of the archaeological sites. It is taken for a widely spread motif in folkloristics. The author includes the narratives about the continuity, cohabitation and appearance of the Ajdi from the prehistoric and Roman settlement on Ajdovščina above Rodik in the context of the specific area and time. The paper considers the possibilities of the historical truth of the studied oral tradition, which due to its uncommonness and connection to the specific place seems possible.
Einige litauische Ortssagen, bodenlose Gewässer und Frau Holle (KHM 24, ATU 480)
Nekaj litovskih legend o nastanku krajev, vodovje brez dna in Frau Holle (KHM 24, ATU 480)

Authors: Gliwa Bernd
Published: June 2019

The paper discusses Lithuanian legends on sunken animals and objects in lakes and swamps. Moving through a water barrier means passing into the Otherworld, as is seen in tales ATU 480, e.g. „Frau Holle“. Cows resting on the ground of waters are images of the dead in the meadows of the Otherworld. The sinking has been interpretated as a funeral, while the rise to the surface is connected with images of childgiving.It results in the prediction of archeological findings from the 2nd mill. BC in lakes and swamps called Groundless. As corpses may remain conserved in a swamp for a long time this could give interesting results.
Contemporary Legends from the Slovene Karst in Comparison with Fairylore and Belief Traditions
Sodobne zgodbe s slovenskega krasa na Notranjskem v primerjavi z lokalnim bajčnim izročilom in tradicionalnim pripovedništvom

Authors: Kropej Monika
Published: June 2019

The paper presents narratives collected in the last decade in the Karst region in southwest Slovenia, more precisely in Lož Valley with its Snežnik Castle and its forests, in the vicinity of Cerknica Lake, and in the region of Pivka. Although most of these stories can be defined as contemporary legends they do have much in common with traditional folk tales and with local mythology. The analyzed legends mention ghosts, witches, fairies, and other mythological creatures from Slovene traditional mythology; their content has been changed considerably, and they are usually narrated as personal experience, which is a characteristic of contemporary legends. On the basis of exact comparison and the study of context the author tries to outline the changes in contemporary folk narrative and the social function of both genres of narration according to the circumstances in which they have been recounted.
Crepna i vršnik. Mitološko – semiotička analiza
Crepna and vrshnik. Mythological – Semiotic Analysis

Authors: Čausidis Nikos , Nikolov Gordan
Published: June 2019

The paper focuses on the semiotic function of the crepna (bread baking dish) and the vrshnik (its cover). These traditional clay dishes were characteristic of the Balkans. Examined are several topics: the form of the crepna, which is reminiscent of the female body and therefore connected with a number of ritual magic procedures; female symbolism of the crepna; the crepna – dish – uterus – woman relation; and analogies and etymologies from Slavic languages. In popular tradition and phraseology, the crepna denotes earth while the vrshnik indicates the sky covering the earth. Examined is the custom in which a male effigy is placed on a peg wedged in the center of the crepna. The function of the male figurine was to protect the earthenware dish during the drying process. By employing semiotic and comparative analyses, and in relation with the mythological German, the author investigates the role of German and his implicit function as fecundator, mediator, and god sacrificed on the cosmic axis. The paper then looks at medieval Slavic, Indo-European, and worldwide parallels in art. One of the symbolic postulates is the analogy between the making of bread (kneading, leavening, baking) and the growth of a baby inside its mother’s womb. In this respect, the crepna dish attains the character of the uterus – the mother of the bread and earth. The yeast represents the father of the bread, and the sperm means the rain.
A Structure for the Gods: The Indo-European Pantheon Reconsidered
Struktura za bogove. Ponoven pretres indoevropskega panteona

Authors: Lyle Emily
Published: June 2019

This article suggests that we can possibly reach a fuller understanding of the Indo-European pantheon by positing a prehistoric state when a tenfold set of gods had places in a structure of space and time and social organisation. The place of kingship is especially complex but it is suggested that eight of the deities (including two goddesses) can be categorised in terms of three pairs of dualities.
Slovanski teonim Henillo/Honidlo in baltski Goniglis Dziewos
Il teonimo slavo Henillo/Honidlo e il baltico Goniglis Dziewos

Authors: Mikhailov Nikolai
Published: June 2019

When comparing the Slavic teonym Henillo/Honidlo (Thietmar, Knauthe), which is presumably of Slavic origin, with the Baltic Goniglis (Stryjkowski) the author arrived at a conclusion that is somewhat different from the one provided by Leszek Moszyński. Rather than being entirely contrary, it supplements and adds to Moszyński’s interpretation.
Cyberbullying Victims, Perpetrators, and Bystanders
Authors: Lizut Joanna
Published: June 2019

The documented effects of cyberbullying take a burden on all those involved, but also impact the wider social environment as well. Victims experience difficult emotions: feelings of humiliation and worthlessness, shame, fear, despair, and sadness. In the long run, they may suffer reduced self-esteem and interpersonal problems: difficulties in establishing contacts and a tendency to withdrawal and isolation. The consequences for perpetrators include the consolidation of aggressive patterns of behavior, the lowering of the sense of responsibility for their own actions, the tendency to antisocial behavior, and the easy slide into conflicts with the law. Witnesses of violence, who are not able to effectively oppose it, or who do not try, often keep their feelings of guilt, dissatisfaction, and self-recrimination for years. For some, it will internalize patterns of passivity, helplessness, and unresponsiveness in difficult situations. This being the case, deepening our knowledge about all of the participants involved in cyberbullying and their mutual relations is of crucial importance.
Cyberbullying
Authors: Lizut Joanna
Published: June 2019

Parents and educators fill a number of functions for children and young people. Amongst the most important functions that close relatives can provide is to support a child through the type of difficult, stressful situation in life which cyberbullying represents. The sense of parental responsibility for the safety of children using the internet is very important. However, they do not always feel well prepared for this role. In this context, the involvement of educators is also important. Good practices exist, but they are not universally applied and require promotion and dissemination. The way the family functions significantly influences the way children are brought up, and the future lifestyle of young people depends on the nature of the relationships and interpersonal relations they will create in adult life. In guiding young people towards proper social functioning, the involvement of educators, social workers, and teachers is extremely significant. They have a special role in the case of cyberbullying. The safety of the young depends on their competences and qualifications, but also on the correct application of appropriate measures. There are already some good practices in this area that are worth exploring.
A Cyberbullying Portfolio for School Social Educators
Authors: Marzano Gilberto , Lizut Joanna
Published: June 2019

In this chapter, a curriculum for school social educators will be presented and discussed. It aims to provide them with basic competences to combat cyberbullying and conduct internet safety programs in schools. In the previous chapters, multifarious aspects related to cyberbullying have been highlighted. Literature is rich in analysis and experiments that, nowadays, are being conducted everywhere, not only in Western countries. Cyberbullying is a global phenomenon, although there are differences depending on cultural attitudes (e.g., gender aspects and other factors related to the perception and evaluation of online harassment). Cyberbullying is closely connected to technology. Among human beings, harassing, harming, and defaming others is not a recent habit, but technology has exploded the scale of the harassment, harming, and defamation with hugely disruptive consequences. To combat the effect of the malicious use of technology, professional experts are necessary that should also be educators, since they should work inside the school. Cyber safety competences should be included in the curriculum of social educators in the same way as are competences to sustain children with behavioral disturbance, support mentally ill persons, assist elderly persons, rehabilitate drug and alcohol addicts, integrate migrants, and so on. From the experience of running a training course for social workers in Poland on cyber threats, and from comparison with other teaching-learning practices on cyberbullying prevention, a portfolio of competence has been defined.
The Role of Electronic Supply Chains and ERP Systems in the Realm of E-Commerce
Authors: Essila Jean C.
Published: June 2019

Businesses around the world experience many challenges to acquire raw materials, parts, subassemblies, and the other necessary inputs to their production systems. As businesses are all moving into the e-commerce platform to gain market share, they realize that electronic supply chain management (e-SCM) powered by enterprise resource planning systems (ERPs) are the new norms and no business organization can operate without both in the new world of e-commerce. Little attention has been devoted to e-SCM dynamic with ERP and the challenges they pose to organizations. In the e-commerce environment, e-SCM is among the most important factors to organizational success. Effective e-SCM can enhance competitiveness and increase market share leading a higher profitability. Nevertheless, the new e-SCM professionals and other actors must understand the factors that undergird e-SCM performance, their drivers, and the necessity of fully functional ERPs for an effective e-SCM.
Framework for Measuring the Performance of Production Operations in the Dairy Industry
Authors: Mor Rahul S. , Bhardwaj Arvind , Singh Sarbjit , Nema Prabhat K.
Published: June 2019

For the business operations in the dairy industry, the quick, safe, and hygienic production processes are of crucial importance. The chapter is aimed to develop a framework for evaluating the performance of production operations in dairy industry. An optimum production model is developed through factor analysis and structural equation modelling (SEM) methods applied to the responses collected from different dairy industries. The hypotheses testing suggests that all five factors positively affect the production operations of dairy supply chain. The outcome of the study reveals that the dairy industry needs significant improvement in their production operations to attain competitiveness. Further, this study is helpful for the dairy industry in handling the demand fluctuation, execution of effective production and information systems, improved product quality, process flexibility, etc.
An Analysis on Sustainable Supply Chain Management in Thermal Power Plants
Authors: Satapathy Suchismita
Published: June 2019

Research on sustainable supply chain management (SSCM) has been garnering interest because of its multi-approach in nature. SSCM has emerged as an essential method for organizations to develop and to enhance their competitive strategy through innovative ways in order to satisfy customer basic needs. It facilitates competitive advantage, faster flow of information, material, less response time, speeding up delivery action, better relation and coordination among partners, easy way of information sharing, and increasing order fulfilment rate. Implementing SSCM in organizations like thermal power plants has other benefits such as increasing attention about environmental performance intending the integration of social as well as economic performance. In this chapter, the artificial neural network (ANN) method is used to measure the customer satisfaction after implementing SSCM by thermal power industries.
Modernization and Accountability in the Social Economy
Authors: Santos Carlos , Ferreira Augusta da Conceição Santos , Marques Rui Pedro Figueiredo , Azevedo Graça Maria do Carmo , Inácio Helena
Published: June 2019

This chapter aims to systematically review the literature on modernization and accountability practice in the social economy. The collection of bibliography to support this systematic review was made in several scientific databases, only considering documents written in English. The criteria for researching the documents used in the development of this chapter are explained in the section that presents the methodology. It is possible to verify that only two articles published in the 20th century, 1997 and 1999, were identified, with all other articles published in the 21st century. This leads to the conclusion that the concern about the issue of accountability, particularly in social economy organizations, is relatively recent and has been of growing interest. The research is more focused on the accountability practice and not so much on modernization, although they are two inseparable issues.
Transparency and Resource Mobilization in Times of Crisis
Authors: Tondolo Rosana da Rosa Portella , Tondolo Vilmar Antonio Gonçalves , Longaray André Andrade , Camargo Maria Emilia , Bitencourt Claudia Cristina , Zanandrea Gabriela
Published: June 2019

Nonprofit organizations play a relevant role in Brazilian society. In recent years, Brazil has faced frequent allegations of mismanagement of resources and corruption in different administrative spheres, including state-owned and private enterprises. In this scenario, transparency is essential to nonprofit organizations. Resource mobilization is a key management activity of nonprofit organizations that provides the achievement of the social objective of the organization. This chapter aims to analyze the influence of transparency on the resource mobilization of Brazilian nonprofit organizations. In order to achieve this goal, a survey was developed. Data from 93 Brazilian non-profit organizations were collected. The main contribution of study is that transparency has significant impact on resource mobilization in Brazilian nonprofit organizations.
E-Satisfaction and E-Loyalty
Authors: Kushwaha Gyaneshwar Singh , Kaushal Mukesh
Published: June 2019

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context. The paper uses thorough literature review of closely related articles to analyze and confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive and influenced by branded products and excellent service quality while online shopping. However, service quality directly as well as positively affects both e-satisfaction and e-loyalty. The paper is different of its kind to discuss comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows that the service quality aspects of online shopping websites need to be strengthened to motivate consumers to buy online.
Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context
Authors: Gómez-Suárez Mónica , Abril Carmen
Published: June 2019

Many national brands adopt innovation strategies based on frequent launches of new products to defend and grow market shares against private labels. However, retailers imitate the novelties of national brand new products very fast. One of the key questions to assess the effectiveness of national brands' product innovation is to get a deeper understanding of how consumers react in terms of choice when faced with a national brand new product and a me-too private label product. In particular this research explores the effects of consumer innovativeness and risk aversion on this choice in five European countries and the United States. Results show that consumers with higher innovativeness prefer national brands. However, there are significant differences among countries depending on their uncertainty avoidance and risk aversion.
Brand Positioning Practices in Services Sector
Authors: Sultana Nazia
Published: June 2019

During 1980s the strategic relevance of brand positioning was recognized and service organisations are now identifying their key market segments and determining how they wish consumers to perceive their company and its products/services. Positioning is of particular significance for services as it places an intangible service within a more tangible frame of reference. This chapter examines and compares the brand positioning practices in services sector with reference to banks. It proposes a model for positioning of brands in services sector. The findings are based on an exploratory study; empirical data is collected from customer respondents (1800) and marketing executives of the banks. Six banks are studied, two each from public, private sectors and foreign banks. The study would help banks to acquire, retain and satisfy their customers by positioning their brand as it suggests a model that concentrates on internal and external facilitators, sources of growth, designing the service offer and differentiating it from competitors and delivering the service successfully.
An Empirical Study to Find the Road-Map for Understanding Online Buying Practices of Indian Youths
Authors: Bhattacharya Subhajit , Anand Vijeta
Published: June 2019

The growing importance & popularity of online buying is very much substantial and quite evident in India these days. In this present study, there is a truthful attempt to identify the component which are having connections with online retail brand association and studding the process to construct brand association with the effects of the different influencers pertaining to online buying. The present study also focuses in explaining how that brand association converts into buying intentions of Indian youth customer. The research is based on empirical data. The outcomes of this current research will be helpful for the online marketers, online store developers, online store promotion managers and consultants to take a deeper look into what best can be done with the online retail brands to generate a high level of connectivity with the Indian youth market.
Consumer Acculturation and Implications for Brand Preferences
Authors: Vijaygopal Rohini
Published: June 2019

This research investigates whether established theories of acculturation are applicable to British Indians and what impact acculturation has on their consumer behaviour. After classifying British Indians according to the acculturation framework devised by Berry (1980), the chapter considers whether membership of these acculturation categories has a bearing on British Indians' consumer behaviour, as indicated by their brand preferences for a range of host and ethnic products and services. The findings reveal that separated consumers prefer ethnic brands more than host brands, assimilated consumers prefer host brands more than ethnic brands and integrated consumers have brand preferences falling between these two. Acculturation category thus has POTENTIAL for use as a segmentation variable. Demographic factors have also been shown to influence patterns of acculturation (Berry 1997). This study therefore also examines the relationships between different acculturation categories, demographic variables and preferences for a range of ethnic and host brands. Overall, this research provides some interesting insights about buying preferences of Indian diaspora (a developing country) in the UK and is particularly relevant from an International marketing perspective.
Brand Revitalization
Authors: Fatma Sabeeha
Published: June 2019

Brand revitalization may be defined as putting a new lease of life to a dying brand. Revitalizing a brand is first of all a task of creating innovative products in line with the tastes of today's new customers, not those of yesterday's. Even when the brand may be very old, it should leave in the memory some traces, then only it would be fruitful to revamp the declining brand. The chapter discusses the meaning of brand revitalization, its causes and symptoms. The concept has been explained from the Indian perspective giving various examples from India. The chapter further discusses the various ways in which a dying brand may be given a new lease of life. The chapter discusses the role of emotional connect of the customers with the brand in particular. There is a detailed analysis of how Cinthol, a leading brand of soap in 1980's lost market in 1990's and how it revived itself by reconnecting with youth 2000 onwards. This chapter would add to the knowledge of the reader in the following ways: understanding the concept of brand revitalization and the rationale for reviving a brand; understanding the reasons why a successful brand loses its relevance and the indicators of the downfall; and understanding the linkages between emotional connect with the target audience and brand revitalization
“Thy Kingdom Come, Thy Will Be Done”
Authors: Sarkar Abhigyan , Sarkar Juhi Gahlot
Published: June 2019

Majority of prior research show that individual's relationship with a brand is dyadic. However, the primary need for human beings is to forge meaningful interpersonal relationships, and brands can act as facilitators to achieve this need. Thus, consumer-brand-consumer relationships are rather triadic, with brands acting as an epicenter around which close-knit human relationships are formed. This chapter discusses the indispensable roles of consumers' close social relationships with their brands representing a knit brand fandom of like-minded consumers who share common consumption values and attain transcendence through branded consumption. Using grounded theory analysis, we discover that Indian consumers' cultural values of filial piety, face saving, need for escapism and brand ethnocentrism act as antecedents to consumers' romantic brand love. This romantic brand love progresses into single brand devotion through the moderation of selective perception, and ultimately translates into a close-knit brand fandom, mainly if the consumers find the brand to enable self-expression. The role of brand-hero is also important in the formation of brand fandom, as brand hero can inspire consumers and bind them together to work for common interest of the brand. Brand fandom results in consumers experiencing flow and transcendence, where they experience a temporary sense of separation from the mundane and unity with a higher plane of existence.
Social Media and Online Brand Communities
Authors: Ansarin Madina , Ozuem Wilson
Published: June 2019

It is widely recognised that a better understanding of social media and its implications is essential for formulating effective branding strategies in evolving Computer-Mediated Marketing Environments (CMMES). However, few studies have examined how social media influences brand image in the luxury sector. The current study intends to examine whether increased exposure through social media influences brand image in technologically infused marketing environments. Drawing on extant literature from various perspectives (in areas such as marketing, information management, and communications studies), this chapter examines exposure to social media and how this influences consumer perceptions of luxury fashion brands. The current analysis develops a critical examination of social media and the perceived prevalence on brand image by elucidating overwhelming perspectives in the evolving technological marketing environments.
Social Media Brand Communities and Brand Loyalty
Authors: Adhikari Kishalay , Panda Rajeev Kumar
Published: June 2019

The dynamic, omnipresent, and frequent on-the-go consumer-brand interactions via social media platforms are significantly changing the branding landscape. A profound comprehension of this change is crucial in assessing brand loyalty. Considering the enormous fame of social media and inherent capabilities of brand communities, the purpose of this paper is to exhibit the contributory role of Social media brand communities (SMBC) towards brand loyalty. A Survey-based empirical study involving young consumers was conducted in the selected cities of Bangalore, Kolkata, and Pune. In contrast to prior works (Algesheimer et al., 2005; Laroche et al., 2012), the authors have incorporated Analytical Hierarchy Process (hereafter AHP) in the study to implement and validate new scales. The outcomes of AHP methodology found shared consciousness and social networking as the most-preferred component and activity respectively. These outcomes would assist brand managers in the optimized allocation of communication budget and formulation of competitive branding strategies to tackle intense competition.
Creating Cultural Analogues in Virtual Communities Through Branding
Authors: Pennington Robert
Published: June 2019

This chapter shows how cultures construct analogues of actual environments, societies, communities, and the individuals who compose them. Analogues replace actual in human perception. Analogues engender further cultural development and renewal that produce higher order analogues in which the original actual may submerge into oblivion. Brands have evolved from representations of property to representations of consumers, but always expressing cultural value. As components of cultural discourse, brands have become an important mode of consumer communication, identifying and distinguishing consumers as social objects within consumer market culture. Virtual communities have evolved from telephonic verbal communication to highly interactive electronic media. Throughout this evolution, virtual communities have been analogues of actual communities to the extent that technology permits. Greater technological detail brings greater detail in the production of analogues. eBranding offers identity components in virtual consumer culture environments for transfer to actual consumer culture environments, resulting in brand viability and marketing success.
Children Using Social Media to Connect With Others and With Consumer Brands
Authors: Jones Katharine , Glynn Mark S.
Published: June 2019

Children's use of social media affects their interactions with consumer brands. Because children's social media use is a part of people's increasing use of social platforms to communicate and share content with each other, it is important to understand how children are using such platforms as sources of market-related information. This is because children's socialisation as consumers depends upon their accessing a range of market-related information sources, and social media platforms are envisaged to facilitate such access. Children's interactions with consumer brands are governed by interaction processes, and such processes shape the relationships that children may form with brands. Understanding these interaction processes will provide insights for parents, educators, and business marketers seeking information as to how the next generation of consumers use social media for market-related activities.
Green and Smart Buildings
Authors: Rameshwar Rudra , Solanki Arun , Nayyar Anand , Mahapatra Bandana
Published: June 2019

Buildings across the world consume a significant amount of energy which is equivalent to one third of total primary energy resources available. This has led to lots of challenges with regard to supplies of energy, energy resources quick depletion, increase in building service demands, improvised comfort lifestyle along with time increase spend in builds; this all has increased the energy consumption. Even the global sustainability is also pushing the implementation of green buildings in the real world. Researchers and scientists have been working on this issue for a very long time, but still the issue is prevalent. The aim of this chapter is to present comprehensive and significant research conducted to date with regard to green buildings. The chapter provides in-depth analysis of design technologies (i.e., passive and active technologies) that lay a strong foundation for green building. The chapter also highlights the smart automation technologies which help in energy conservation along with various performance metrics.
Wavelength Allocation and Scheduling Methods for Various WDM-PON Network Designs With Traffic Protection Securing
Authors: Róka Rastislav
Published: June 2019

The wavelength division multiplexing passive optical network (WDM-PON) is a natural path forward to satisfy demands of optical network operators to develop valuable converged optical metropolitan and access networks. For effective utilization of possible transmission capacities, available wavelengths must be carefully designed for their utilization. Therefore, some principles of wavelength allocation and scheduling methods are characterized and specified. For ensuring the network reliability, efficient traffic protection mechanisms must be implemented. Simultaneously, different equipment in remote nodes can be installed. Therefore, different WDM-PON network designs with traffic protection securing are analyzed and compared. Protection possibilities for various network parts and elements are characterized and optical power budgets are evaluated and optimized. Finally, a research of the DWA algorithms can be realized using functionalities of selected wavelength scheduling methods. Moreover, the wavelength transmission capacity characterizing can be simultaneously determined.
A missional hermeneutic for the transformation of theological education in Africa
Authors: Niemandt Nelus
Published: June 2019

The wide acceptance and maturation of the theology of missio Dei is the most important development in the theology of mission in recent times. It introduced a radically new understanding of mission and theology, and flowing from that a re-appropriation of ecclesiology. Mission studies are also characterised by a new appreciation of mission from the margins: liberation theology and the associated discourses on decoloniality, deep engagement in contextuality and the explosion of missional ecclesiology (missional church). This apostolic orientation of the church is of the utmost importance in the reflection on the future of theology. This research attends to the postcolonial discourse as an important critique of colonialism and understands the emancipation of Africanised or decolonised theological education as an inevitable and positive development. Contextual sensitivity, attention to diverse power structures and a predisposition to appreciate diversity open imaginative possibilities for theological education. This leads to the argument that decolonial African theology must confront issues of biblical hermeneutics. The proposal of this research is that missional hermeneutic is an excellent starting point. It describes the contours of a missional hermeneutic, attending to mission as central to the Biblical story, the meaning of mission and the conviction that reading Scriptures constitutes an essential part of missional praxis. Missional hermeneutic is a centring vision and purpose for theological education. The argument is for a missional curriculum that defines a centre that unifies the various disciplines, one that places mission and missiology at the heart of theological education.
Da pedagogia crítica à pedagogia crítica: o movimento de elaboração de uma proposta de ensino de Educação Física
Authors: Nascimento Carolina Picchetti , Felicio Breno Francesconi
Published: June 2019

Neste texto, analisamos o processo de elaboração de uma proposta de ensino para Educação Física fundamentada na perspectiva da pedagogia crítica. Destacam-se nessa análise três processos: 1) a articulação dos princípios pedagógicos e formativos à dinâmica de ensino e aprendizagem; 2) a definição e elaboração dos conhecimentos próprios da Educação Física; 3) a conceituação e organização do trabalho com os temas. As discussões apresentadas buscam contribuir para o desenvolvimento da perspectiva crítica na Educação Física a partir da sistematização de princípios pedagógicos que orientem o trabalho docente para a elaboração de unidades didáticas e de suas respectivas aulas.
Educação física escolar e futebol: o que pensam os alunos do ensino médio
Authors: Ferreira Talita , Moreira Evando Carlos
Published: June 2019

Este estudo objetivou identificar e apresentar concepções, crenças e contextos episódicos do futebol que marcaram a vida dos sujeitos participantes - adolescentes/ estudantes - como conteúdo e estratégia de ensino nas aulas de Educação Física no Ensino Médio. Os relatos foram obtidos a partir do método de participação coletiva de opiniões, denominado “roda de conversa” com estudantes de uma escola estadual em Cuiabá-MT. O estudo indicou a necessidade de se pensar o futebol num contexto sócio-histórico nas aulas de Educação Física e não somente como elemento esportivo explorado a partir da vivência técnica e tática. Assim, os alunos poderão se perceber como cidadãos críticos e participativos socialmente e não apenas reprodutores de habilidades físicas e/ou idealizações midiáticas.
O corpo nas aulas de Educação Física: concepções e práticas pedagógicas no colégio da polícia militar
Authors: Machado Aline Gomes , Baptista Tadeu João Ribeiro
Published: June 2019

O presente estudo tem como objetivo principal investigar como as questões relativas ao corpo têm sido desenvolvidas nas aulas de Educação Física em um colégio da Polícia Militar de Goiânia. Trata-se de uma pesquisa qualitativa, de caráter exploratório, com coleta feita pela entrevista semiestruturada e análise dos documentos norteadores da prática pedagógica dos professores de Educação Física. Pôde-se perceber que a relação entre corpo e aprendizagem nas aulas de Educação Física estão distantes dos aspectos da linguagem e da expressão corporal, tendo como eixo norteador, o esporte. Existe uma preocupação com aspectos transversais, mas, eles tendem a ser tratados como debates e não problematizados nas próprias práticas corporais. Apesar do potencial desses temas para uma formação crítica, eles são negligenciados na práxis pedagógica da Educação Física escolar sem as experiências sistematizadas. Portanto, não há a aquisição de conhecimento das diversas manifestações culturais que poderiam emergir criticamente das aulas.
Manifesto: “Não toque nas universidades”; “a Filosofia é um esporte de combate”; e “que vivan los Estudiantes”
Authors: Silva Mauricio Roberto , Pereira Rogério Dos Santos , Silveira Juliano , Pires Giovani De Lorenzi
Published: June 2019

O editorial, em forma de manifesto, repudia os ataques feitos pelo governo federal aos direitos sociais, mormente a educação, através do bloqueio das verbas da universidades e dos institutos federais. Conclui destacando o papel dos estudantes brasileiros nas manifestações publicas contra o governo.
A Contínua Necessidade do Juiz em Transpor Obstáculos Epistemológicos e Superar Paradigmas na Construção do Conhecimento Científico do Direito
Authors: Lima Renata Albuquerque , Magalhães Atila De Alencar Araripe , Pompeu Gina Vidal Marcílio
Published: June 2019

A Ciência passa por constantes refutações. Geralmente, essas refutações acabam por fazer com que a Ciência evolua. Ocorre que não há evolução sem superação do que Bachelard denominou de “obstáculos epistemológicos”. Quando o Poder Judiciário modifica a sua jurisprudência ocorre uma quebra de paradigmas. Logo, o Direito evolui. O artigo que se segue versa justamente sobre a necessidade de se superar constantemente os preditos obstáculos epistemológicos, correlacionando-os com a mudança de jurisprudência do Poder Judiciário. Para tanto, estudou-se também os constructos de Thomas Kuhn. A metodologia utilizada é bibliográfica e analítica.
Complex physical rehabilitation of patients with chronic obstructive pulmonary disease at a polyclinic stage of treatment
Authors: Ruban Larysa , Kochuieva Maryna , Rohozhyn Anton , Kochuiev Gennadii , Tymchenko Hanna , Samburg Yana
Published: June 2019

Introduction

The study was to assess the effectiveness of a comprehensive physical rehabilitation program based on the dynamics of the functional parameters of the respiratory and cardiovascular systems, and the tolerance of daily stress in middle-aged patients with chronic obstructive pulmonary disease (COPD). The incidence of COPD continues to grow, and life expectancy of the patients is shortened by an average of 8 years. Globally, losses from COPD are projected to increase over the coming decades owing to the long-term exposure to risk factors and population aging. A significant role in improving COPD patients condition and preventing the disease is played by physical rehabilitation.

Methods

Analysis of modern scientific literature, content analysis of outpatient documentation, conclusions of X-ray examinations, anthropometric measurements, pulse oximetry, arterial tonometry, spirographic studies, 6-minute walk distance, methods of mathematical statistics.

Results

A comprehensive physical rehabilitation program was developed for use in a polyclinic, which included a common set of physical exercises combined with breathing gymnastics with elements of superficial breathing, sound gymnastics, therapeutic massage, nebulizer therapy, Nordic walking. After the program application, chest excursion increased and airway patency statistically significantly improved. The exercise tolerance of the cardiovascular system increased.

Conclusions

The physical rehabilitation program for middle-aged COPD patients contributed to the economization of the respiratory system, slowing down the recovery of cardiovascular parameters, and improving the tolerance of daily exercise, which was confirmed by mathematical processing.