bluuebunny/crossref_metadata_2025 huggingface dataset:
FORMULASI STRATEGI DALAM MENCAPAI KEUNGGULAN BERSAING
Authors: Marpaung Frans Yuda Yonathan , Prabandari Sri Palupi
Published: August 2024

Café Sawah Pujonkidul Tourism Village is a business unit of BUMDes Sumber Sejahtera. Café Sawah Pujonkidul Tourism Village needs to develop its strategy, especially due to being affected by the current pandemic. The purpose of this research is to produce a strategy that can be used by the company for its business development. The formulation of the appropriate strategy is carried out in three strategic stages, namely the IFE and EFE matrices to determine the strengths, weaknesses, opportunities, and threats. Then the SWOT Matrix to find out where the company is. Then determine the strategy with QSPM. The method used in this research is qualitative, so the form of the results of this study is in the form of writing. Data were collected through interviews and observations. The data was analyzed using management analysis tools. A suitable strategy used by Café Sawah Pujonkidul Tourism Village is market penetration. The alternative market penetration strategy got a score of 6.08, higher than the product development strategy which got a score of 5.49.
PERUMUSAN STRATEGI PENGEMBANGAN BISNIS DAUR ULANG LOGAM ALUMINIUM
Authors: Bagaskara Mohammad Zoga , Moko Wahdiyat
Published: August 2024

Business developments in modern era have occurred in all categories of companies. The current fierce competition between companies is related to the growth of production volumes with sustaining attention to product quality will at least maintains the achieved selling figures. Various methods have been used to meet the goal, e.g. product planning, material procurement, promotion, price setting, and development of product required and desired by the market. The objective of this research is to identify the appropriate strategy to be applied by PT. Barokah Subur Jaya using strategy formulation approach. The data of this descriptive qualitative study was harvested through interviews and documentation in the research site, i.e. an aluminum recycling company. This study finds that PT. Barokah Subur Jaya need to apply the hold-and-maintain strategy.
ANALISIS METODE SELEKSI (ONLINE DAN OFFLINE) TERHADAP KUALITAS KARYAWAN
Authors: Khofifah Siti Nur , Ikhram W. M. Abdi Dzil
Published: August 2024

The Covid-19 pandemic and the advancement of technology have made companies test jobseekers online. This method is helpful for companies as it does not require direct meetings with the candidates, as well as saving cost and time. However, there companies who still do the recruitment offline due to poor facilities and low readiness in facing changes. One of the companies shifting from offline to inline recruitment is PT. XYZ. The objectives of this research are, first, to identify the online and offline recruitment process conducted by the company, to determine the best recruitment method, and to identify ways to reduce cheating during the selection process, and, second, to measure the quality of hires obtained from online and offline methods. The company has accomplished 80% of the online selection; the stages are different according to the need of the assessment for every position. The qualities of employees hired from online and offline recruitment are equal. The quality of the employees is not seen from the recruitment process, either online or offline, but from the quality of hire.
ANALISIS KESENJANGAN PROSES BISNIS DENGAN BLUEPRINT IMPLEMENTASI SISTEM ENTERPRISE RESOURCE PLANNING (ERP)
Authors: Bagaskara Wahyu Fahmi , Anggraeni Rila
Published: August 2024

Mendekorumah is a small medium enterprise,  engaged in furniture and interior design, and production by make to order. The problems  process of distribution information SME’s with business activities conducted manually. An information system can help the industry SME’s in improving the effectiveness of the activities of companies is the enterprise resource planning. The research purposes is to be able to implement ERP for SME’s Mendekorumah so that the problems faced can be resolved. The type of research used is descriptive qualitative method, data analysis methods data obtained from interviews, field notes and documents. In the results, in Mendekorumah it was found that automatic records such as business partner master data, product master data recording, running business processes.Mendekorumah has not implemented the ERP system, the blueprint used to find out changes in business processes later when implemented next step. The gaps found in business processes between the ERP implementation blueprint and current business processes Mendekorumah updated business processes by implementing an ERP system for recording all activities and further modernizing business processes.
PERUMUSAN STRATEGI RADIO KALTARA 105.8 FM ONLINE DI PROVINSI KALIMANTAN UTARA
Authors: Alfaridzi Rikhard
Published: August 2024

This research is motivated by the author's observations of the development of modern communication media today which has allowed people all over the world to be able to communicate with each other. Radio has undergone quite a long development before becoming a mass communication medium as it is today. The purpose of this study is how the reporting strategy of Radio Kaltara in disseminating information, especially in reporting and what are the strengths and challenges in reporting Radio Kaltara. This research uses descriptive qualitative research which is explorative. This research is located at Radio Kaltara FM, Radio Kaltara FM is sheltered by PT. Media Radio Kaltara which has the tagline Real News & Music Station and is on the 92.4 MHz frequency. The data collected for this study were taken from two sources of data, namely primary and secondary. The results of the analysis obtained from the EFE and IFE matrices are a matrix called the internal-external matrix (IE). These outcomes are selected based on the IFE and EFE scores. SWOT analysis consists of strengths, weaknesses, opportunities, and threats as instruments for forming strategies.
PENGARUH PERIKLANAN DAN ATRIBUT PRODUK DALAM MENINGKATKAN BRAND AWARENESS PADA ONLINE SHOP DENIM DELUGE COMPANY
Authors: Sutarso Muhammad Fadhol Arofah , Handrito Radityo Putro
Published: August 2024

Advertising and product attributes are useful for every company that wants to market its products and instill in consumers' minds that the company sells a product with unique product attributes, consumers unconsciously instill in their minds that a product is in the first thought when consumers are looking for a product. specific product category. This study aims to determine the effect of advertising and product attributes on brand awareness of Deluge Company's Instagram followers. The type of research used is quantitative with inferential descriptive analysis techniques. The method of data collection carried out in this study used a questionnaire measured by a Likert scale with a total of 160 respondents. Data analysis was carried out using multiple linear regression models to determine the effect of each variable on increasing brand awareness. The results of this study indicate that advertising variables and product attributes have a positive influence on increasing brand awareness. Based on this research, the implications that can be given are developing and introducing more detailed product attributes so as to increase awareness in the minds of consumers. And another implication is maximizing the ads on Deluge Company's social.
PENGARUH KOMITMEN ORGANISASIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR
Authors: Mahardita Elisya Jauhar , Noermijati Noermijati
Published: August 2024

The success of an organization can be determined by many variables, one of which is its human resource. To achieve success, organizations need employees who are willing to take tasks not listed on their job description and those that surpass the expectation of their organization, which is termed as organizational citizenship behavior (OCB). The goal of this study is to analyze the effect of organizational commitment on organizational citizenship behavior at PG Kebon Agung Malang. The independent variables of this research are affective commitment, continuance commitment, and normative commitment, while the dependent variable is organizational citizenship behavior (OCB). The population of this quantitative explanatory research is 252 permanent employees of PG Kebon Agung Malang. Using probability sampling, 155 people were selected as the sample. The results of the descriptive and multiple linear regression analysis have led to findings that affective commitment and normative commitment has significant effect on organizational citizenship behavior (OCB), while continuance commitment has no significant effect on organizational citizenship behavior (OCB).
PERUMUSAN STRATEGI BISNIS UNTUK MERAIH KEUNGGULAN BERSAING
Authors: Rofiq Ahmad Faiqun Nawwar , Rohman Fatchur
Published: August 2024

The objective of this research is to analyze the formulation of the correct business strategy for Raos Abadi, a bean curd producing company, so it can have some competitive advantage over other similar companies. This qualitative descriptive research starts by identifying and analyzing the internal and external environmental factors of the company. Then, the results of the identification and analysis were processed using IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, SWOT (Strength, Weakness, Opportunity, Threats) matrix, and IE matrix. This study finds that the internal environmental factor of Raos Abadi consists of four strengths and four weaknesses, while its external factor consists of four opportunities and four threats. Then, using SWOT and IE matrix, the company is advised to apply hold-and-maintain strategy through market penetration and product development. The penetration can be done by increasing promotion cost, intensifying promotions in social media, and expanding its agency network in more places. Then, product development can be carried out by keeping informed about and anticipating competitors’ sales strategy, improving the quality of the existing products, and innovating for new products.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN
Authors: Wardana Reza Yudha , Puspaningrum Astrid
Published: August 2024

Customer satisfaction plays an important role in business. It is based on the fulfilment of customers’ wants and needs from products or services they have received because customers will be satisfied by products and services that suits their needs and preferences. Experiential marketing enables customers to distinguish certain products or services from the others because they can feel or get direct experiences. This type of marketing is used by companies or marketers in packaging their products, by which they can offer emotional experiences that touch customer’s heart and feelings. The objective of this research is to identify the effect of experiential marketing on the satisfaction of Coffee Shop’s customers. A number of 100 respondents was selected through the use of purposive sampling, to whom 5-point Likert-scaled questionnaires were distributed to acquire the primary data. The results of the multiple linear regression analysis performed in SPSS 22 have led to the finding that experiential marketing significantly influences customer satisfaction.
PENGARUH BRAND IMAGE, PERCEIVED QUALITY DAN PERCEIVED PRICE PADA KEPUTUSAN PEMBELIAN PRODUK HYPEBEAST MEREK NIKE
Authors: Islami Muhammad Dendy Pradana , Nugroho Dian Ari
Published: August 2024

This study aims to determine the effect of brand image, perceived quality, and perceived price on purchasing decisions for Nike brand hypebeast products in the group selling hypebeast goods on line applications. The effect to be proven is the influence of the independent variables individually on the dependent variable. This type of research is explanatory research to explain the relationship of two or more symptoms or phenomena. This study used a sample of 131 respondents obtained through the distribution of online questionnaires. Sampling using non-probability sampling technique and purposive sampling method with the characteristics of respondents who are members of the buying and selling group of hypebeast products in the online application and have a minimum transaction of IDR 2,000,000 and are over 17 years old. This research technique uses the IBM SPSS Statistics version 25 program. The results of this study indicate that perceived brand image affects purchasing decisions on Nike hypebeast products in the line app buying and selling group, and perceived quality affects purchasing decisions, while price perceptions affect buying interest.
THE EFFECT OF MARKETING MIX TOWARD CUSTOMER LOYALTY
Authors: Manik Andy Radixson , Rofiaty Rofiaty
Published: August 2024

Coffee consumption in Indonesia has been growing every year from 2016 to 2021. Consumption coffee as a beverage or Ready to Drink (RTD) are increasingly significant in Indonesia specially in Coffee Shops and it is a trend in nowdays. The marketing mix should be conducted carefully as it is one of big aspects on business. This research aims to determine the effect of the marketing mix on costumer loyalty variables. This is explanatory research that explains the relationship and influence between one variable and another by submitting a hypothesis. This research used a sample of 100 respondents by online questionnaires distribution. The sample consisted of respondents who had visited Nakoa Coffee Shops in Malang. Data were analysed with multiple linear regression using the SPSS 21 program. The test results of the seven hypotheses concluded that marketing mix has a significant effect on costumer loyalty. This research is expected to become a reference for Nakoa Coffee Shops in Malang to improve and enhance their business performance in the future.
PENGARUH PRODUCT CATEGORY, PRICE PERCEPTION, DAN E-CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PAKET PREMIUM
Authors: Ardian Faril , Prabandari Sri Palupi
Published: August 2024

The purpose of this study is to identify the effects of product category, price perception, and e-customer experience on the intention of Spotify users to repurchase the application’s Premium Package. The effects to be proven are those of each independent variable on the dependent variable. This study is categorized as explanatory research as it explains the relationship between two or more symptoms or phenomena. Using judgment sampling method and non-probability sampling technique, 152 people were selected as the sample. They must be people living in Malang city with the minimum age of seventeen years who are or have the experience of subscribing Spotify’s Premium Package. The data analysis was performed using IBM’s Statistical Package for the Social Sciences (SPSS) version 26. This study finds that product category significantly influences repurchase intention, that e-customer experience significantly influences repurchase intention, and that price perception has no significant effect on repurchase intention.
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN
Authors: Gultom Dea Andreas Pratama , Rohman Fatchur
Published: August 2024

One of the concepts that can be used to increase customer loyalty is the concept of a customer-oriented company. Especially for companies engaged in services, the services provided to consumers are very crucial. One strategy that can be used to increase customer loyalty is by implementing a relationship marketing strategy. The objective of this explanatory research is to identify the effects of relationship marketing on the loyalty of Bank Sinarmas’ customers. the sample of this research is 100 respondents, selected using non-probability sampling method and purposive sampling technique. The data was analyzed using multiple linear regression analysis in SPSS 25. Relationship marketing aims to instill added values to customers to create loyalty. This study finds that trust significantly influence customer loyalty and that commitment, communication, and conflict handling do not significantly affect customer loyalty. These results indicate that the trust variable can be an additional marketing strategy for Bank Sinarmas so that it continues to encourage customers to remain loyal to Bank Sinarmas products.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH
Authors: Khairuman Miftah , Noermijati Noermijati
Published: August 2024

In winning the competition to win the hearts of bank customers, they must design a strategy regarding service quality. Banks as a sector of financial services, its performance will depend on whether the overall service is good or bad for its customers. The better the service from a bank, the relatively easier it will be to gain the trust of customers to deposit funds or apply for a loan at that bank. The purpose of this study is to identify the effects of tangibles, empathy, reliability, responsiveness, and assurance on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office of Madiun. This study is considered as explanatory research since it explains the causal relationship between variables through hypothesis testing. The samples are 215 saving service customers of the bank, the number of which were set using Slovin formula. The data was analyzed using descriptive statistics and multiple linear regression, performed in SPSS version 26. This study finds that tangibles, empathy, reliability, responsiveness, and assurance significantly influence the satisfaction of the saving service customers of PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office of Madiun.
EFEKTIVITAS PENERAPAN DIRECT MARKETING PADA PENJUALAN REKENING RENCANA TABUNGAN HAJI (RTJH) BANK SINARMAS SYARI’AH MALANG
Authors: Eridany Athallah Noval , Waluyowati Nur Prima
Published: August 2024

Banks as service business actors in the financial sector, also need the right marketing strategy to be able to reach the target market they want. Bank Sinarmas Syari'ah Malang seeks to market and offer products for the Hajj Savings Plan Account (RTJH) to the public, especially Muslims by conducting direct marketing. The choice of a direct marketing strategy raises the question why Bank Sinarmas Syari'ah Malang prefers to use a direct marketing strategy compared to other marketing strategies. This study aims to determine the effectiveness of implementing direct marketing strategies in selling products for the Hajj Savings Plan Account (RTJH) of Bank Sinarmas Syari'ah Malang. The theory used to support this research is a theory related to marketing and direct marketing. The object of this research is Bank Sinarmas Syari'ah Malang. This study uses a qualitative descriptive approach which uses primary data through interviews, observation and documentation. The data analysis technique used in this research is data triangulation where there is data reduction, data presentation and conclusion drawing. The results of this study indicate that the application of direct marketing strategies to product sales of the Hajj Savings Plan Account (RTJH) can be said to be effective.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP NIAT PEMBELIAN ULANG PRODUK ERIGO
Authors: Wijaya Aditya Hadi , Hapsari Raditha Dwi Vata
Published: August 2024

The increasingly advanced economic development in Indonesia has an impact on various types of businesses and businesses, one of which is the clothing or fashion business. Fashion itself is a type of business that places clothing products as its business axis. This study aims to determine the influence of brand image, product quality, and promotion on product repurchase intention. This type of research is explanatory research which explains and proves the relationship and influence between the independent and dependent variables. This study used a sample of 100 respondents and the distribution of the questionnaire was carried out in online media and groups concerned with Erigo products using the help of google forms. Sampling using random sampling method (random sampling). The sample consists of male and female respondents who are at least 15 years old and have used or purchased Erigo products. Data analysis using Multiple Linear Regression Analysis using SPSS ver. 25. The results of the analysis obtained in this study are brand image, product quality and promotion have a significant effect on repurchasing intention.
PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PRODUK SMARTPHONE
Authors: Firmansyah Rezza , Restuti Sri , Noviasari Henni
Published: August 2024

Currently, the most widely used technology that can support these needs is one of them in the form of smartphone products or better known as smartphones. Consumers will be faced with information about a product in making purchasing decisions. This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Modeling with SmartPLS 3 software was used as a data analysis method. The results showed that product attributes have a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and purchase decisions have a positive and significant effect on consumer satisfaction.
PENGARUH PERSEPSI KEMUDAHAAN TERHADAP NIAT BERKELANJUTAN DI MEDIASI OLEH KEPERCAYAAN
Authors: Dafiq Ilham Akbar  , Agung Yuniarinto
Published: August 2024

This study was conducted on the users of Netflix, a video-on-demand streaming service provider, in Malang city. The independent variable is perceived ease of use (X), while the mediating variable is trust (Z), and the dependent variable is continuance intention (Y). The objective of this research is to identify and analyze the effect of perceived ease of use on continuance intention with the mediation of trust. Since this study aims to explain the relationship between or the effect of variables being studied, this research is categorized as causal research. The respondents of this research are 130 users of Netflix in Malang city. The data was harvested from the respondents through Likert scaled questionnaires and was analyzed using path analysis to identify the direct and indirect effects. The research instruments were assessed using validity and reliability tests performed in SPSS 25. This study finds that perceived ease of use directly has a positive and significant effect on continuance intention and the trust of the users. Furthermore, trust positively and significantly affects continuance intention and is able to mediate the effect of perceived ease of use on continuance intention.
Pengaruh Hedonic Shopping Motivation dan Shopping Lifesytle Terhadap Impulse Buying Melalui Positive Emotion
Authors: Rabbani M Rizki , Wijayanto Gatot , Novrianti Dian Puspita
Published: August 2024

This study aims to analyze the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying through Positive Emotion on H&M consumers in Pekanbaru. The data collection technique in this research is literature study and questionnaires. The population in this study were H&M consumers in Pekanbaru. The number of samples taken in this study were 384 samples. The sampling method used in this study is non-probability sampling using the accidental sampling technique. The data processed using the SEM-PLS method with SmartPLS 3.0 software. The results of this study indicate that Hedonic Shopping Motivation has an effect on Positive Emotion,  Shopping Lifestyle has an effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Hedonic Shopping Motivation has no effect on Impulse Buying, Shopping Lifestyle has an effect on Impulse Buying, Hedonic Shopping Motivation affects Impulse Buying through Positive Emotion, and Shopping Lifestyle affects Impulse Buying through Positive Emotion.
 
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying melalui Positive Emotion pada konsumen H&M di Pekanbaru. Teknik pengumpulan data dalam penelitian ini adalah studi pustaka dan kuesioner. Populasi dalam penelitian ini adalah konsumen H&M di Pekanbaru. Jumlah sampel yang diambil dalam penelitian adalah 384 sampel. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan teknik accidental sampling. Pengolahan data menggunakan metode SEM-PLS dengan software SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Hedonic Shopping Motivation berpengaruh terhadap Positive Emotion, Shopping Lifestyle berpengaruh terhadap Positive Emotion, Positive Emotion berpengaruh terhadap Impulse Buying, Hedonic Shopping Motivation tidak berpengaruh terhadap Impulse Buying, Shopping Lifestyle berpengaruh terhadap Impulse Buying, Hedonic Shopping Motivation memengaruhi Impulse Buying melalui Positive Emotion, dan Shopping Lifestyle memengaruhi Impulse Buying melalui Positive Emotion.
Pengaruh Product Quality, Service Quality, dan Perceived Value terhadap Repurchase Intention
Authors: Hanggara Darma Kusuma , Hussein Ananda Sabil
Published: August 2024

The objective of this research is to assess and analyze the effects of product quality, service quality, and perceived value on the intention to purchase culinary products at the Lowokwaru branch of Nakoa Café Suhat in Malang. This study is categorized as explanatory research since it explains the positions of the examined variables and the effects of one variable to others. The data was harvested from questionnaires distributed to 150 samples and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality has no significant influence on the repurchase intention, that service quality significantly affects the repurchase intention, that perceived value has a significant influence on the repurchase intention, and that product quality service quality, and perceived value simultaneously have significant effects on the repurchase intention.
 
Abstrak
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh product quality, service quality, dan perceived value terhadap repurchase intention pada kuliner di Nakoa Cafe Suhat cabang Lowokwaru, Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan kedudukan pada variabel-variabel yang diteliti serta pengaruh antara variabel satu dengan variabel lainnya. Sampel penelitian ini adalah konsumen Nakoa Cafe Suhat cabang Lowokwaru, Malang dengan jumlah sampel yang dikumpulkan dan berhasil dianalisis sebanyak 150 responden. Data dikumpulkan menggunakan kuesioner. Analisis data yang dilakukan menggunakan analisis regresi linier berganda menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa product quality tidak berpengaruh signifikan terhadap repurchase intention, bahwa service quality berpengaruh signifikan terhadap repurchase intention, bahwa perceived value berpengaruh signifikan terhadap repurchase intention, dan bahwa product quality, service quality, dan perceived value secara simultan berpengaruh signifikan terhadap repurchase intention.
Analisis Tingkat Kepuasan Pelanggan Terhadap Transaksi Nontunai Pada Usaha Makanan Dan Minuman
Authors: Savira Dilla , Rahayu Deny Danar , Wasnury Rendra
Published: August 2024

This study aims to determine the level of Customer Satisfaction and indicators that deserve attention regarding QRIS non-cash transactions in food and beverage businesses in Pekanbaru City. The population in this study included people in Pekanbaru City who had used QRIS as a payment method in the food and beverage business by taking samples using a purposive sampling technique with a total sample of 120 respondents. Data analysis used in this study is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). From the results of calculations with CSI, a value of 81.62% was obtained and entered into the very satisfied category. The IPA results show that there are nine indicators whose performance needs to be maintained and six indicators that need to be considered for improvement to increase Customer Satisfaction with QRIS non-cash transactions in food and beverage businesses in Pekanbaru City.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui Tingkat Kepuasan Pelanggan dan indikator yang patut untuk diperhatikan terkait transaksi nontunai QRIS pada usaha makan dan minuman di Kota Pekanbaru. Populasi dalam penelitian meliputi masyarakat di Kota Pekanbaru yang pernah menggunakan QRIS sebagai metode pembayaran pada usaha makanan dan minuman dengan pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 120 responden. Analisis data yang digunakan pada penelitian ini adalah Customer Satisfaction Index (CSI) dan Importance Perfomance Analysis (IPA). Dari hasil perhitungan dengan CSI diperoleh nilai sebesar 81,62% dan masuk kedalam kategori sangat puas. Hasil IPA menunjukkan terdapat sembilan indikator yang perlu dipertahankan kinerjanya dan enam indikator yang perlu dilakukan pertimbangan peningkatan untuk meningkatkan Kepuasan Pelanggan terhadap transaksi nontunai QRIS pada usaha makanan dan minuman di Kota Pekanbaru.
Efektivitas E-Wom, Store Atmosphere, Dan Price Dalam Mempengaruhi Purchase Intention
Authors: Ikraam Mochammad Nibraas Faalih
Published: August 2024

Purchase intention is an important issue to study in various industrial fields at this time, especially the tourism industry, especially restaurant industry. Purposes of this research is to determine the influence of electronic word of mouth (e-WOM), store atmosphere and price on purchase intention at Concrete Cafe. This type of research is quantitative with a population of all potential Concrete Cafe consumers, because the population size is unknown and its nature is dynamic, the sample size was determined using the Lameshow formula and 100 respondents were obtained. The data is primary data collected using a questionnaire. The data was then analyzed using multiple linear regression with the help of SPSS 25. The research results showed that E-Wom on Instagram and Tik-Tok social media did not have a significant effect on Concrete consumers' Purchase Intention. Store Atmosphere and Price have a positive and significant effect on Purchase Intention of Stone Concrete consumers. There is a simultaneous influence (together) of E-Wom, Store Atmosphere, and Price on the Purchase Intention of Concrete Cafe Batu consumers.
 
Abstrak
Purchase intention menjadi isu yang penting untuk dikaji di berbagai bidang industri pada saat ini, khususnya industri pariwisata yaitu industri restoran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth (e-wom), store atmosphere dan harga berpengaruh terhadap purchase intention pada Concrete Cafe. Jenis penelitian ini Kuantitatif dengan populasi seluruh calon konsumen Concrete Cafe, karena jumlah populasi tidak diketahui dan sifatnya dinamis maka penentuan jumlah sampel ditentukan dengan rumus Lameshow dan didapat 100 responden. Data merupakan data primer yang dikumpulkan dengan kuisioner. Data kemudian dianalisa dengan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan E-Wom di Media Sosial Instagram dan Tik-Tok tidak berpengaruh signifikan terhadap Purchase Intention konsumen Concrete. Store Atmosphere dan Price berpengaruh positif dan signifikan terhadap Purchase Intention konsumen Concrete Batu. Terdapat pengaruh secara simultan (bersama-sama) E-Wom, Store Atmosphere, dan Price terhadap Purchase Intention konsumen Concrete Batu.
Analisis Intention to Re-Use Aplikasi yang Ditinjau dari Persepsi Kegunaan dan Persepsi Kemudahan
Authors: Insyira Nabila Khadijah
Published: August 2024

Intention to reuse is an important indicator for the acceptance of a system or application and their usage continuity. It has two crucial factors: perceived ease of use and perceived usefulness. Perceived usefulness is a perception when users feel the benefit of using a system or application, while perceived ease of use indicates the simplicity and flexibility of the operation of a system or application. The objective of this descriptive research is to analyze and illustrate the effects of perceived usefulness and perceived ease of use on the intention of people in Surabaya to reuse PLN Mobile application. The population is all customers of PLN in Surabaya who have the Customer ID. Unsing nonprobability method and purposive technique, 175 people with the minimum age of eighteen years and have used the application were selected as the respondents. The results of the multiple linear regression show that perceived usefulness and perceived ease of use positively and significantly affect the intention to reuse.
 
Abstrak
Intention to reuse adalah indikator penting dalam penerimaan suatu sistem atau aplikasi dari niat penggunaan kembali dan aspek kontinuitas penggunaan. Dalam praktiknya intention to use memiliki dua faktor penting yaitu perceived usefulness dan perceived ease of use. Perceived usefulness merupakan persepsi dimana pengguna merasakan adanya manfaat dari suatu sistem atau aplikasi. Perceived ease of use menunjukkan tingkat kemudahan dan fleksibilitas dari penggunaan sistem atau aplikasi.  Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh perceived usefulness, dan perceived ease of use terhadap intention to reuse pengguna Aplikasi PLN Mobile di Kota Surabaya. Jenis penelitian ini adalah descriptive analysis. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah seluruh pelanggan PLN di Kota Surabaya yang tercatat memiliki ID Pelanggan dan diperoleh sampel sebanyak 175 responden dengan kriteria responden minimal berusia 18 tahun dan pernah menggunakan aplikasi PLN Mobile minimal sebanyak satu kali. Penelitian ini menggunakan analisis linier berganda dan hasil penelitian ini menunjukkan bahwa perceived usefulness dan perceived ease of use memiliki pengaruh positif dan signfikan terhadap intention to reuse.
PENGARUH RELIABILITY,TANGIBILITY, ASSURANCE, EMPATHY, DAN RESPONSIVENESS TERHADAP CONSUMER SATISFACTION PADA JASA PERBANDARAAN SELAMA PANDEMI COVID-19
Authors: Basmalasari Rizky Mulia , Nugroho Dian Ari
Published: August 2024

This study aims to identify the effects of reliability, tangibility, assurance, empathy, and responsiveness on consumer satisfaction. The population of this research are all users of airport service provided by PT. Angkasa Pura II, from which 170 respondents were selected as the sample, to whom questionnaires were distributed online for data harvesting. This study is categorized as an explanatory research, which is generally used to explain the effects of reliability, tangibility, assurance, empathy, and responsiveness on consumer satisfaction during the Covid-19 pandemic. The data was analyzed using IBM SPSS (Statistical Package for the Social Sciences) version 25. The analysis includes instrument test (validity and reliability tests), classical assumption test (normality, multicollinearity, and heteroscedasticity tests), and hypothesis test (multiple linear regression, goodness-of-fit, coefficient of determination, and t tests). This study finds that tangibility, empathy, and responsiveness significantly influence consumer satisfaction and that assurance and empathy do not affect consumer satisfaction among customers of PT. Angkasa Pura II during the Covid-19 pandemic.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, PERSEPSI HARGA, DAN KELOMPOK REFERENSI TERHADAP LOYALITAS PELANGGAN
Authors: Reykhan Muhammad , Moko Wahdiyat
Published: August 2024

Many competitors with the same segment as Kopi Kenangan emerged as competitors such as Excelso and Starbucks. Customer loyalty is needed so that Kopi Kenangan remains superior and survives in the market. The purpose of this study is to identify the effects of service quality, brand image, price perception, and reference group on the loyalty of Kopi Kenangan customers in Malang city. The type of research conducted in this research is explanatory research. The sampling technique used was non-probability sampling with purposive sampling and survey methods. The data of this quantitative research was obtained from online questionnaires distributed to 95 respondents. The results of the multiple linear regression analysis have led to a finding that service quality, brand image, price perception, and reference group have positive and significant effects on the loyalty of Kopi Kenangan customers in Malang city. The results of this study can be used as a reference in increasing customer loyalty, especially in the coffee business in Malang city.
PENGARUH PRODUCT QUALITY, PERCEIVED PRICE, DAN PROMOTION TERHADAP CUSTOMER SATISFACTION
Authors: Pratama Ahmad Zaki , Prabandari Sri Palupi
Published: August 2024

In the era of competition, competition between companies is getting tougher in every company to observe and know the wants and needs of consumers. This research aims to identify and analyze the effects of product quality, perceived price, and promotion on the satisfaction of Eiger customers in Malang. This research uses quantitative research with descriptive verification approach. Using purposive sampling method, 116 students of Universitas Brawijaya who have made at least one purchase of Eiger products. The data was harvested from questionnaires, library research, and web browsing and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality, perceived price and promotion partially influence customer satisfaction. Product quality, perceived price and promotion explain 61,3% of the customer satisfaction, the remaining 38,7% is explained by other variables not included in this research. The implementation of product quality, perceived price, and promotion on Eiger products in the city of Malang is classified as very good and very good in creating customer satisfaction.
PENGARUH BRAND EXTENSION, POTONGAN HARGA, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD
Authors: Pahlevi Enrico , Basuki Ananto
Published: August 2024

Technology has developed drastically and continues to evolve until now. The number of internet users that can be said to be very high has resulted in a lot of people's consumptions depending on internet activities. The purpose of this quantitative research is to identify the effects of brand extension, price discount, and e-service quality on purchase decision. This study is categorized into explanatory research since it tries to explain the position of the variables being studied and to identify the effect of a variable on other variables through hypothesis testing. The sample of this research was selected using purposive sampling, with the criteria of having the minimum education of elementary school and made purchases at least once in a month, resulting in 169 respondents. Here validity test, reliability test, and multiple linear regression were used. This study finds that brand extension has significant effects on purchase decision. Price discount has significant effects on purchase decision. E-service quality have significant effects on purchase decision.
Pengaruh Product placement pada Drama Korea dan Electronic Word of Mouth (eWOM) terhadap Purchase Intention
Authors: Ariq Muhammad , Puspaningrum Astrid
Published: August 2024

Culinary industry is now experiencing a rapid development thank to the development of technology and information that enables companies to develop their businesses. When Subway was opened in Indonesia, people’s enthusiasm to its product was high. In the current digital era, product placement is one of the strategies that are considered effective in attracting people’s interest in a certain brand. Further, eWOM is also a good media for the propagation of information about a brand. This research was conducted to identify the influences of product placement in Korean drama and eWOM on people’s intention to purchase Subway in South Jakarta. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of 17 years who have access to internet and social media, who have watched Korean drama, and who have not purchased the products of Subway were selected as the respondents. The data of this quantitative research was analyzed using SmartPLS 3.0. The results of the hypothesis testing indicate that both eWOM and product placement in Korean drama positively influences the people’s intention to purchase Subway’s products.
 
Abstrak
Industri kuliner saat ini telah mengalami perkembangan yang sangat cepat, dengan di dukung perkembangan teknologi dan informasi semakin mudah bagi perusahaan untuk mengembangkan bisnis. Pada awal pembukaan Subway di Indonesia, antusiame masyarakat sangat tinggi. Di era digital saat ini product placement merupakan salah satu strategi yang dianggap efektif dalam menarik minat masyarakat terhadap suatu brand, begitu juga dengan eWOM yang dapat menjadi sarana untuk mendapatkan informasi yang disebarkan oleh masyarakat mengenai suatu brand. Penelitian ini dilakukan untuk mengetahui pengaruh product placement pada drama korea dan eWOM terhadap Purchase intention Subway di Jakarta Selatan. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Sampel yang digunakan adalah 120 responden dengan ketentuan minimal berusia 17 tahun, pernah menonton drama korea, memiliki akses internet dan sosial media, dan belum pernah membeli produk Subway. Analisis data penelitian ini menggunakan SmartPLS 3.0. Berdasarkan hasil pengujian dari kedua hipotesis, dapat disimpulkan bahwa: (1) Product placement pada drama korea dapat berpengaruh positif terhadap Purchase intention Subway, (2) eWOM berpengaruh positif terdahap Purchase intention Subway.
Pengaruh Mobile App Quality terhadap Willingness to Subscribe pada Layanan Video on Demand
Authors: Alfi Luthfiyah , Moko Wahdiyat
Published: August 2024

The objective of this research is to identify the effects of mobile app quality on the willingness to subscribe to the video on demand service of Netflix in Malang City. The influences to be proven are those of each independent variable on the dependent one. This research is an explanatory study, which explains the relationship between two or more phenomena. The research samples are 180 people; they were selected using non-probability sampling method and judgmental sampling technique with the criteria of living in Malang City, having the minimum age of seventeen years, and subscribing or having the experience of using Netflix application. The data was harvested through online questionnaires and was analyzed using IBM SPSS Statistics version 26. This study finds that perceived usefulness significantly influences willingness to subscribe, that perceived ease of use does not affect willingness to subscribe, perceived price has no significant effect on willingness to subscribe, and that free alternatives to paid apps does not significantly affect willingness to subscribe.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh mobile app quality terhadap willingness to subscribe pada layanan video on demand aplikasi Netflix di Kota Malang. Pengaruh yang ingin dibuktikan merupakan pengaruh variabel independen secara masing-masing terhadap variabel dependen. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih fenomena. Penelitian ini menggunakan sampel sebanyak 180 responden yang didapatkan melalui penyebaran kuesioner secara online. Pengambilan sampel menggunakan teknik non-probability sampling dan metode judgement sampling dengan karakteristik responden berdomisili di Kota Malang yang sedang berlangganan atau pernah menggunakan aplikasi Netflix, serta telah berusia 17 tahun. Teknik penelitian ini menggunakan Statistical Package for the Social Sciences dengan program IBM SPSS Statistics versi 26. Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh signifikan terhadap willingness to subscribe. Sedangkan perceived ease of use tidak berpengaruh terhadap willingness to subscribe, perceived price tidak berpengaruh signifikan terhadap willingness to subscribe, serta free alternatives to paid apps juga tidak berpengaruh signifikan terhadap willingness to subscribe.
The effect of Marketing Mix on People’s Decision to Purchase Bittersweet by Najla
Authors: Darwin Nabila Syukrani , Yuniarinto Agung
Published: August 2024

Food-and-beverage industry in Indonesia is growing and developing rapidly due to advancement in information technology, which affects marketing system applied by businesses. Bittersweet by Najla, an enterprise engaging in food-and-beverage industry, has adapted itself to technological development and is using it to design an online marketing system using online media. The objective of this research is to identify and analyze the effect of marketing mix on the decision of people in Jakarta to buy its product. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people with the minimum age of seventeen years who live in Jakarta and have purchased the businesses’ product were selected as the research sample. The results of the descriptive statistics and multiple linear regression analyses indicate that product, price, promotion, and price significantly influence people’s decision to buy the product of bittersweet by Najla. This means that the decision of people in Jakarta to purchase the products of Bittersweet by Najla is affected by variables of product, price, promotion, and place.
 
Abstrak
Pertumbuhan dan perkembangan industri food and beverage di Indonesia sangat pesat didukung dengan perkembangan teknologi informasi yang mempengaruhi sistem pemasaran yang dilakukan pelaku usaha. Bittersweet by Najla merupakan salah satu usaha yang bergerak dalam industry food and beverage yang beradaptasi dengan kemajuan teknologi dan memanfaatkannya untuk merancang sistem pemasaran melalui media online. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian Bittersweet by Najla pada masyarakat di kota Jakarta. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Kriteria dari 100 responden tersebut adalah individu yang berusia 17 tahun keatas, pernah membeli produk Bittersweet by Najla dan bertempat tinggal di kota Jakarta. Pengambilan sampel menggunakan metode non probability sampling dengan teknik porposive sampling. Analisis data yang dilakukan adalah statistik deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel produk, harga, promosi dan lokasi secara signifikan mempengaruhi keputusan pembelian Bittersweet by Najla pada masyarakat di Kota Jakarta. Hasil ini berarti bahwa keputusan untuk membeli produk Bittersweet by Najla pada masyarakat Kota Jakarta dipengaruhi oleh variabel produk, harga, promosi dan lokasi.