bluuebunny/crossref_metadata_2025 huggingface dataset:
Development of magic box media in enhancing reading skills: A study on second-grade students at SDN 2 Tilongkabila
Authors: Sittiara Dewi Cahyani Puluhulawa  , Tuti Wantu  , Pupung Puspa Ardini
Published: January 2025

Reading proficiency is fundamental to primary education, yet many second-grade students at SDN 2 Tilongkabila face persistent challenges, including decoding syllables and constructing coherent sentences. This study aimed to develop and evaluate the “Magic Box,” an innovative instructional medium designed to enhance reading skills through interactive, tactile, and visually engaging content. Employing the ADDIE model, the research involved stages of analysis, design, development, implementation, and evaluation to create and refine the media. The study assessed the validity, practicality, and effectiveness of the “Magic Box” through expert validation, small- and large-scale testing, and pre- and post-tests with 22 second-grade students. Results revealed that the media was highly valid (90%-92%), practical (95%-97%), and effective in improving decoding, fluency, and comprehension skills. Students exhibited significant performance gains, while teachers reported enhanced student engagement and motivation during reading activities. The findings demonstrate the potential of the “Magic Box” to transform reading instruction by integrating interactive elements and contextual narratives tailored to young learners. This study contributes to educational innovation by addressing foundational literacy challenges and suggests broader applications of tactile media in primary education. Future research should explore its long-term impact and adaptability across diverse learning contexts.
Optimization of drying conditions to maximize essential oil yield of Crithmum maritimum L: Comparative analysis of methods and temperatures
Authors: Liliya Naui  , Abdelhamid Khaldi
Published: January 2025

The extraction of essential oils from Crithmum maritimum L. offers significant potential for pharmaceutical, cosmetic, and food industries due to its valuable bioactive properties. This study evaluates the effects of four drying methods—room temperature, sun drying, oven drying, and food dehydrator—across varying temperatures (20°C, 40°C, 45°C, and 50°C) on essential oil yield. Using hydrodistillation with a Clevenger apparatus, essential oil yields were statistically analyzed through two-way analysis of variance (ANOVA) and Tukey’s post-hoc tests. The food dehydrator at 45°C achieved the highest yield (1.335 ± 0.05%), significantly outperforming other methods. Excessive heat (50°C) and sun drying notably reduced yield. Controlled drying at optimal temperatures preserves volatile compounds, highlighting its industrial relevance.
Analyzing the impact of agile methodologies on software quality and delivery speed: A comparative study
Authors: Priyanka Malla
Published: January 2025

Agile methodologies, like Scrum and Kanban, have reshaped how software development teams work by focusing on collaboration, flexibility, and delivering value in small, iterative steps. But how exactly does Agile impact software quality and delivery speed compared to traditional methods? This paper dives into that question by analyzing real-world data and case studies. The results show that Agile practices often lead to faster delivery times and better adaptability to changing requirements while maintaining, and sometimes even improving, software quality. However, the paper also uncovers challenges, such as balancing speed with maintaining high-quality outputs and adapting Agile to specific project needs. By exploring both the benefits and limitations, this study offers practical insights for teams looking to adopt or refine their Agile practices and sheds light on how Agile is shaping the future of software development.
Ethical frameworks for AI in journalism: Balancing technological innovation and journalistic integrity
Authors: Samson Olufemi Olanipekun
Published: January 2025

This study examined the moral dilemmas and ramifications of incorporating artificial intelligence (AI) into journalism, a discipline that is rapidly changing due to technology. Natural language processing and machine learning are two examples of AI technologies that have greatly improved journalistic practices by automating repetitive activities, enhancing data analysis, and opening up new narrative styles. But there are serious ethical challenges with this integration, such as algorithmic bias, editorial control loss, and transparency problems. The study used a qualitative research approach and evaluated case studies of AI applications in journalism using content analysis and ethical principles from top companies. The results demonstrated AI's dual effects on journalism. Although AI technologies streamline operations and increase accessibility, they also run the danger of strengthening social prejudices, undermining journalistic standards, and decreasing human supervision in editorial procedures. The New York Times and the BBC are two well-known examples of how to balance AI innovation with journalistic responsibility through openness and human monitoring. Disparities in acceptance around the globe and the absence of legally binding, situation-specific ethical frameworks, however, continue to be major obstacles. According to the study, integrating AI into journalism should be guided by a thorough ethical framework that prioritizes accountability, openness, diversity, and justice. Newsrooms and developers must work together to ensure ethical compliance, according to implementation rules, and continuous adaptation supported by dynamic assessment tools like audience feedback and ethical audits. In addition to tackling ethical challenges, this framework aims to uphold fundamental journalistic principles while utilizing AI's revolutionary potential, providing useful advice for encouraging creativity and trust in the changing media environment.
Perbedaan Pengetahuan Ibu Sebelum Dan Sesudah Health Education Tentang Pencegahan Stunting Pada Bayi BBLR
Authors: Rochmah Ninik , Zuhroh Diah Fauzia , Widiyawati Wiwik
Published: January 2025

Asupan zat gizi yang tidak mencukupi selama masa bayi untuk mendukung pertumbuhan dan perkembangan yang cepat, hambatan pertumbuhan dalam kandungan, bayi BBLR dan seringnya terkena penyakit infeksi selama awal masa kehidupan adalaah penyebab utama dari kajadian stunting. Stunting istilah dari badan kerdil/pendek, dimana anak usia di bawah 5 tahun mengalami kondisi gagal tumbuh akibat kekurangan gizi kronis dan infeksi berulang yang terjadi selama masa periode 1000 hari pertama kehidupan (HPK). Tujuan penelitian ini adalah untuk mengetahui adanya perbedaan pengetahuan ibu sebelum dan sesudah health education tentang pencegahan bayi BBLR. Desain penelitian ini adalah Pra-Eksperimen One-Group Pra-Post Test Design dengan jumlah populasi sebanyak 64 ibu dengan bayi BBLR dan sampel yang ditetapkan sebanyak 30 ibu dengan bayi BBLR. Teknik sampling menggunakan accidental sampling tanpa menetapkan kriteria inklusi. Penelitian menggunakan kuesioner dan leaflet. Penelitian ini mengunakan Uji Wilcoxon Signed Rank Test. Hasil penelitian menunjukkan pengetahuan ibu sebelum dilakukan health education sebagian besar ibu memiliki pengetahuan kurang sebanyak 27 (90%) dan pengetahua ibu sesudah dilakukan health education sebagian besar memiliki pengetahuan cukup sebanyak 18 (60%). Berdasarkan uji statistik Wilcoxon Sign Rank Test didapatkan nilai p= 0,000 (α<0.05), sehingga kesimpulannya ada perbedaan pengetahuan ibu sebelum dan sesudah health education tentang pencegahan stunting pada bayi BBLR.
Macroalgae As a Source of Food And Health For Coastal Communities in Moluccas Province
Authors: Tuaputty Hasan , Papilaya Pamela Mercy , Tuapattinaya Prelly , Parry Cornelia , Alimudi Saiful
Published: January 2025

These various types of macroalgae have an important role in the lives of coastal communities as a source of nutritious food and also have ecological and biological functions in maintaining the stability of marine ecosystems and as a place to live and protect other biota. This group of macroalgae has economic potential, namely as food, raw materials in industry and health. To find out macroalgae as a source of food and health, a study was carried out using a collaborative experimental research approach in the F-MIPA Laboratory at Pattimura University and field surveys in various districts of Moluccas  Province.Types of macroalgae consumed by people in Maluku Province include: Eucheuma conttonii, Gracilaria salicornia, Caulerpa lentillifera, Kappaphycus alvarezii, Gracilaria arcuate species. Of these 5 types of macroalgae, 4 species are red macroalgae class Rhodophycea and 1 species is green macroalgae class Chrorophycea. The results of proximate analysis show that macroalgae are consumed by the public. The highest carbohydrate content in the macrolaga Gracilaria arcuata was 2.1370%, the highest proteins content in the macroalgae Eucheuma conttonii was 0.9161%, the fat content in the macrogaze was highest in the Kappaphycus alvarezii type at 0.4053%, the highest ash content in the macroalgae was in the Eucheuma conttonii type at 5.8155%. The highest water content contained in various types of macroalgae in the macroalgae Caulerpa lentillifera was 93.5485%. There is a linear correlation between the knowledge of coastal communities in several districts of Maluku Province who consume macroalgae as a source of food and health, and the attitude of coastal communities towards cooking menus made from macroalgae. This is proven by the analysis results showing an R value of 2 = 0.779, which means there is a significant correlation between knowledge. and public attitudes about macroalgae as a source of food and health. The existence of this significant relationship is due to the influence of knowledge of 77.9% on the attitudes of people who consume macrolaga, and only 22.1% is influenced by other factors. The results of the analysis show that there is an influence of knowledge on people's attitudes about macrolags as a source of food and health. According to the results of the analysis, it shows a value of df = 44-43 = 1 with a value of F = 221,690 with a significance level of 000, <p 0.05, this means that there is The significant influence between people's knowledge and attitudes towards the food menu comes from various types of macroalgae.
Differences in Students' Scientific Literacy Abilities in Solving Story Questions on Environmental Change Material in Class X of SMA in Ambon City
Authors: Nanda Dea Ariska , Tuaputty Hasan , Smith Alwi
Published: January 2025

Scientific literacy began to emerge since the implementation of the Program for International Student Assessment (PISA) in Indonesia. Since Indonesia's participation in the Program for International Student Assessment (PISA) in 2000, Indonesia has always been at the bottom of the rankings..This research aims toanalyzestudents' scientific literacy abilities in solving story questions on environmental change material in class X SMA in Ambon City andto knowdifferences in students' scientific literacy abilities in solving story questions on environmental change material in class X SMA in Ambon City. This type of research ismix method. The research population, namelySMA Negeri 3 Ambon, SMA Negeri 5 Ambon and SMA Negeri 11 Ambonwith a total sample of 103 students. The research instruments used were tests and interview instruments. Data analysis techniques using Independent Sample T Test with SPSS Version 27 software.The research results show that Students' scientific literacy abilities are quite good at SMAN 11 Ambon, and there is a difference in students' scientific literacy abilities in solving story questions on environmental change material in class is 0.000 < 0.05 and group SMAN 5 with SMAN 11 0.003 < 0.05
PENINGKATAN HASIL BELAJAR SISWA DENGAN MENGGUNAKAN MODEL PEMBELAJARAN KOOPERATIF TIPE NUMBERED HEAD TOGETHER (NHT) PADA MATERI OPERASI BENTUK ALJABAR DI KELAS VII SMP NEGERI 41 MALUKU TENGAH
Authors: Lepith Gressia Claudia , Molle Juliana Selvina , Tamalene Hanisa
Published: January 2025

Operasi bentuk aljabar merupakan salah satu materi yang penting diajarkan di SMP, karena pembelajaran aljabar sangat bermanfaat bagi siswa dalam memahami materi yang lain maupun konsep aljabar di jejang pendidikan yang lebih tinggi. Penelitian ini mengkaji bagaimana meningkatkan hasil belajar siswa dengan menggunakan model pembelajaran kooperatif tipe Numbered Head together ( NHT) pada materi operasi bentuk aljabar di kelas VII SMP. Tujuan penelitian ini adalah  meningkatkan hasil belajar siswa dengan menggunakan model pembelajaran kooperatif tipe Numbered Head Together (NHT) pada materi operasi bentuk aljabar di kelas VII SMP. Jenis penelitian yang digunakan adalah penelitian tindakan kelas (classroom action research)  dengan teknik pengumpulan data melalui lembar observasi dan tes akhir siklus. Subjek dalam penelitian, yaitu 20 orang siswa. Hasil penelitian menujukan bahwa dengan menggunakan model pembelajaran kooperatif tipe Numbered Head Together (NHT) terdapat peningkatan hasil belajar dimana hasil tes siklus I yang mencapai kriteria ketuntasan minimal (KKM) lebih dari atau sama dengan 60 (≥60) adalah 6 orang siswa dengan persentase 30%. Pada siklus II yang mencapai kriteria ketuntasan minimal (KKM) lebih dari atau sama dengan 60 (≥60) adalah 13 orang siswa dengan persentase 65%. Dengan demikian dapat disimpulkan bahwa model pembelajaran kooperatif tipe Numbered Head Together (NHT) dapat meningkatkan hasil belajar siswa kelas VII SMP pada materi operasi bentuk aljabar.
ANALISIS KEMAMPUAN NUMERASI SISWA KELAS VIII SMP NEGERI 1 KECAMATAN PULAU-PULAU TERSELATAN
Authors: Laimeheriwa Susanty , Ratumanan Tanwey Gerson , Palinussa Anderson Leonardo
Published: January 2025

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pencapaian kemampuan numerasi siswa kelas VIII SMP Negeri 1 kecamatan pulau - pulau terselatan dalam menyelesaikan soal pada materi operasi bilangan bulat dan himpunan. Jenis penelitian ini adalah kuantitatif - kualitatif. Subjek dalam penelitian ini adalah 3 siswa yang dipilih dari 38 siswa dikategorikan dari skala penilaian Ratumanan dan Laurens (Tinggi, Sedang, dan Rendah) dan pendapat guru terhadap subjek. Data dikumpulkan berdasarkan soal tes yang mewakili semua indikator kemampuan numerasi. Data dianalisis dengan cara memberikan skor berpatokan pada rubrik untuk setiap jawaban subjek. Hasil penelitian menunjukkan siswa dengan kategori numerasi tinggi (WA) mampu memenuhi semua indikator kemampuan numerasi pada soal nomor 3,2, dan 4, namun cukup mampu memenuhi semua indikator kemampuan numerasi pada soal nomor 1. Subjek dengan kategori numerasi sedang (ZAD) mampu memenuhi semua indikator kategori numerasi pada soal nomor 1 dan 4, sedangkan untuk subjek kategori numerasi rendah (DL) hanya mampu memenuhi semua indikator numerasi pada soal nomor 1.
Multilinguality in Action: Towards Linguistic Diversity and Inclusion in Digital Humanities
Authors: Horváth Alíz , Wagner Cosima , Wrisley David , Bernardi Joanne , Chadha Aanya , Garcia Danielle , Grallert Till , Ghosh Sharanya , Ishida Yuri , Kaye Aleksandra , Meden Ahac , Nagasaki Kiyonori , Palmer Dylan , Scheithauer Hugo , Świetlik Marta , Tharsen Jeffrey , Wang Yifan
Published: January 2025

The article addresses the multilingual landscape in Digital Humanities, focusing on understanding its practitioners. We adopt the concept of user profiles from UX design to help create visibility and empathy for the unique needs of multilingual scholars. In a DH2023 workshop, using a dataset of six user profiles, participants examined multilingual DH, exploring the complex interaction between language use, identity, inclusivity, and infrastructure. Only by including multilingual perspectives, we argue, can DH promote diverse knowledge systems towards more supportive infrastructures and a more inclusive scholarly community.
NetLay: Layout Classification Dataset for Enhancing Layout Analysis
Authors: Gogawale Sharva , Bambaci Luigi , Kurar-Barakat Berat , Vasyutinsky Shapira Daria , Stökl Ben Ezra Daniel , Dershowitz Nachum
Published: January 2025

Within the domain of historical document image analysis, the process of identifying the spatial structure of a document image is an essential step in many document processing tasks, such as optical character recognition and information extraction. Advancements in layout analysis promise to enhance efficiency and accuracy using specialized models tailored to distinct layouts. We introduce NetLay, a new dataset for benchmarking layout classification algorithms for historical works. It consists of over 1,300 images of pages of printed Hebrew (or Hebrew‑character) books in a variety of styles, categorized into four different classes based on their layout (the number of text columns and regions). Ground truth was crafted manually at the page level. Furthermore, we conduct an in‑depth performance evaluation of various layout classification algorithms, which are based on deep‑learning models that learn to extract spatial features from images. We evaluate our algorithms on NetLay and achieve state‑of‑the‑art results on the task of layout classification for historical books.
FACTORS INFLUENCING THE MANAGEMENT SYSTEM OF ENTERPRISES IN THE FIELD OF HEALTHCARE SERVICES IN UKRAINE
Authors: Diachkov Dmytro , Synenko Vladyslav
Published: January 2025

The article substantiates the need to study the factors which have the greatest impact on the management system of Ukrainian enterprises, which providing medical services. The main system-forming factors of effective management of the enterprise‘s functioning providing medical services were as follows: improvement of the organizational system to ensure the provision of better quality free medical care to citizens; provision of a sufficient number of highly qualified medical personnel; resource provision and development of the health infrastructure care institutions and enterprises providing medical services using standardization and innovative approaches; ensuring a sufficient level of digitalization. The author also outlined a group of factors (external: from the state, from suppliers, from consumers; internal: low level of diagnostic services, lack of advertising and marketing, low managerial qualifications of facility managers, shortage of qualified medical personnel, lack of financial resources and underfunding) that, in addition to having a positive impact, also have a negative impact and hinder the development of the management system of healthcare enterprises and generally lead to the restraint of the development of the modern domestic healthcare system. At the same time, the author characterizes the most significant current challenges to the medical and health care systems of Ukraine, including war, digitalization, and the personnel crisis. These and other challenges determine the key groups of factors whose influence was really powerful on the management system of healthcare enterprises: external factors (technological, economic, social, legal, political) and internal factors (organizational structure, staff qualifications, management culture, material and technical base). The characterization of these factors indicates that most of them have a negative impact on both the activities of the healthcare provider and the management system of the healthcare facility. For each group of factors, the author identifies ways to improve them in order to have a positive and constructive impact on the overall health care system and health care providers in particular.
THEORETICAL JUSTIFICATION OF METHODOLOGICAL FOUNDATIONS OF THE STRATEGIC MANAGEMENT MODEL FOR SMALL ENTERPRISES
Authors: Yangulov Elvin
Published: January 2025

The article provides a comprehensive theoretical justification for the methodological foundations of a strategic management model tailored to small enterprises. This model is developed with consideration of contemporary challenges, such as economic crises, rapid digitalization, and the growing role of smartization in business operations. The study underscores the critical importance of adapting management strategies to the highly uncertain conditions that small enterprises face, ensuring their resilience and long-term sustainability. The analysis delves deeply into the main components of the proposed model, particularly highlighting its adaptability and the pivotal role of strategic planning in mitigating risks and securing stability for small businesses during periods of instability.
A key feature of the study is its focus on a systematic approach to management, which integrates a wide range of aspects, including resource management, performance monitoring through key performance indicators (KPIs), and the adoption of innovative solutions. These elements are critical for aligning operational activities with the overarching objectives of sustainable development. The research substantiates essential methodological principles, such as flexibility, transparency, inclusiveness, and innovation, as driving forces for the effective implementation of the model. The study also emphasizes the importance of resource management, specifically human capital, financial assets, and material and technical resources, in building enterprise resilience in the face of crises.
In addition, the article aims to contribute to the advancement of scientific approaches to strategic management for small enterprises by addressing the need for tools that support adaptability in an ever-changing global environment. The proposed methodological foundations are intended to serve as a basis for developing effective, future-oriented strategies that enable small businesses to thrive despite economic uncertainty. By focusing on the integration of innovative technologies and strategic planning principles, this model offers a practical framework for achieving sustainable development goals while addressing the unique challenges faced by small enterprises in crisis conditions.
TRANSFORMATION OF THE LOGISTICS SERVICES MARKET UNDER MARTIAL ARTS CONDITIONS: CHALLENGES AND PROSPECTS
Authors: Hirna Olha , Petlyakivskyy Ostap
Published: January 2025

The article examines the main aspects of the transformation of the logistics services market in Ukraine in the context of military operations, which significantly affected the structure, functioning, and prospects for the development of the industry. The dynamics of freight transportation volumes in the logistics services market over recent years are presented. Road and rail transport are the main elements that ensure the stability of freight transportation. The functioning of the logistics services market in the direction of freight rail, road, sea transport, and warehousing is revealed. It is noted that freight road transport and warehousing demonstrate stable development dynamics and stable growth. At the same time, sea freight transport was significantly affected at the beginning of the war, but thanks to the state's initiatives, its functioning was partially preserved. The key trends in the development of the logistics services market are studied. The primary focus is restoring logistics infrastructure through investments from the state, business, and international organizations. Measures to modernize the transport system are considered, particularly the construction and renovation of border checkpoints, the development of seaports in Greater Odessa and the Danube region, and the restoration of railway infrastructure. The emphasis is on adapting the market to new conditions, including reorientating transport flows to the western areas, developing warehouse complexes and transshipment points, and gradually restoring container transportation. The growth in demand for groupage cargo and their role in meeting the logistics needs of small and medium-sized businesses is highlighted. The impact of military operations on the human resource potential of the industry, which is characterized by a significant labor shortage, is analyzed. The importance of automation and digitalization of logistics processes is emphasized, including the introduction of artificial intelligence, blockchain technologies, and the Internet of Things, which contribute to increasing the efficiency and transparency of operations. The results of the study demonstrate the high adaptability of the Ukrainian logistics system to modern challenges.
FORMATION OF AN EFFICIENT REGULATORY SYSTEM OF INTERNATIONAL INVESTMENT UNDER CONDITIONS OF INCREASING CHALLENGES OF SUSTAINABLE DEVELOPMENT
Authors: Baula Olena , Liutak Olena
Published: January 2025

In modern conditions of increasing challenges of sustainable development, there is a need to create an effective system of regulation of international investment activities that would ensure economic, ecological and social balance.
The article examines global flows of foreign direct investment by different groups of countries: a global trend that can be associated with economic difficulties, geopolitical crises, as well as the impact of inflation or global slowdown in production.
The article reviews the investments of the TOP-10 largest economies in the world in the energy transition until 2023, as well as the EU-27 and the rest of the world. Solar and wind energy have been found to be leaders among green investments. China, the USA and the EU are actively financing large-scale projects in this area, and the fall in the cost of technology contributes to the rapid implementation of renewable energy sources
In the context of this study, monitoring of the rating of countries according to the Environmental Performance Index (EPI) was carried out, which is a tool that helps to assess the success of countries in protecting the environment and achieving sustainable development, and also provides an opportunity to identify problem areas, stimulates transparency in politics and promotes the implementation of effective solutions for global environmental challenges. A general decline in EPI values among leading countries may indicate an increase in global environmental challenges. The improvement of Ukraine's position indicates progress in the implementation of environmental reforms, but the gap with the leading countries remains significant.
International investment policy for attracting «green» investments has significant potential to accelerate the transition to sustainable development.
The article outlines the prospects of international investment policy for attracting «green» investments; the principles of forming an effective system of regulation of international investment based on the principles of sustainable development (transparency and accountability, integration of environmental standards, protection of the rights of local communities, compliance with international standards) and its elements (development of international regulatory acts, financial incentives, monitoring and reporting mechanism, sanctions for violations) are defined).
CONCEPT AND COMPONENTS OF INFORMATION AND ANALYTICAL SUPPORT FOR BUSINESS PROCESS MANAGEMENT IN ENTERPRISES
Authors: Hrinchenko Raisa , Kolibabchuk Olha
Published: January 2025

In the modern context of dynamic development, information and analytical support is considered a fundamental factor for effective management in enterprises. The importance of information and analytical support lies in its role in enhancing decision-making processes, increasing business efficiency, and ensuring adaptability in the face of changing market conditions. This research explores the conceptual apparatus related to information and analytical support for business process management in the enterprises, providing an in-depth analysis of its key components. A theoretical generalization of the concept of "information and analytical support" is explored, with particular emphasis on its application in the management of business processes in enterprises. The research systematically addresses various approaches to defining the elements that constitute information and analytical support for business process management. It identifies and categorizes these components based on both a systemic and a functional approach. The systemic approach divides the support into four main components: informational, analytical, software-technological, and intellectual. The functional approach is based on identifying the components of data collection, processing, analysis, interpretation, and storage. The research also emphasizes the importance of integrating information and analytical support into the broader management system of an enterprise, highlighting the need for a comprehensive and systematic approach that aligns information, technology and human expertise. By integrating information and analytical support into the management of business processes, enterprises could improve the accuracy of their decision-making and drive improvements and optimizations in their business processes. The prospects for further research have been outlined, focusing on a deeper study of the components of information and analytical support for managing business processes within an enterprise, as well as an investigation of the aspects of developing a system for information and analytical support in enterprise business process management.
GLOBAL TRENDS IN HUMAN CAPITAL MANAGEMENT AT ENTERPRISES
Authors: Chabanenko Oleksandr
Published: January 2025

The research explores the disruptive trends in human capital management within organizations in light of accelerating digital transformation of the business environment. This is relevant due to the increasing need to adapt the human capital management approaches of organizations to the challenges of accelerated technological development and changes in the labor market. The research will help in identifying and analyzing some of the key global trends in human capital management, determining the readiness of an organization for their implementation, and understanding the impact of artificial intelligence technologies on human resource management processes. It embraces both qualitative and quantitative approaches-from the comprehensive analysis of enterprise data to the systematic review of the industry practice and from statistical treatment of survey results of leading international companies.
The practical value of the research consists in the general evaluation of current tendencies and new approaches to the management of human capital with the purpose of giving strategic recommendations to organizations on the elaboration of an effective system of personnel management. Thus, these findings offer helpful guidelines for enterprises in optimizing their process for human capital management with innovation in technology, focusing on a balance between growth and employee satisfaction. The research thus provides practical recommendations for the implementation of artificial intelligence technologies within different HR functions and for developing integrated approaches to employee well-being programs. Further, the findings of the study can form a basis on which organizations can build adaptive strategies, leveraging their competitive advantage through effective human capital management in an increasingly digital business environment. This research will contribute to both the theoretical and practical perspectives of modern approaches in human capital management, thus giving enterprises a framework within which to consider innovation in the complex interplay between technological advancement and human factors in organizational development.
FORMATION OF ORGANIZATIONAL SUSTAINABILITY IN ORGANIZATIONS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT GOALS
Authors: Kondratieva Hanna
Published: January 2025

The article examines the issue of organizational sustainability as a key factor in ensuring the sustainable development of organizations in the context of modern global challenges. The focus is on the integration of sustainability principles into the activities of organizations, irrespective of their type, industry, or ownership structure. Organizational sustainability is defined as the ability of organizations to adapt to changes, respond effectively to challenges, maintain business continuity, and ensure long-term competitiveness.
The study presents a systematic approach to identifying the key components of organizational resilience, including readiness, response, adaptability, and learning, as well as their integration into organizational management practices. Particular attention is paid to the role of digital transformation, human resource management, and corporate culture in strengthening the dynamic capabilities of organizations. The concept of organizational sustainability is explored through socio-economic and eco-social perspectives, emphasizing the relationship between organizational sustainability and the ability to adapt to an unstable external environment.
The study emphasizes the need to adopt a holistic management strategy that encompasses all levels of organizational operations, from individual employee capabilities to corporate strategies. The resilience of an organization is portrayed as a dynamic phenomenon formed by the synergy of strategic and operational factors. It is not an absolute measure, but a relative capability influenced by contextual and managerial practices.
In addition, the article discusses how an organization's resilience can be enhanced through proactive risk management, strategic flexibility, and the implementation of sustainable practices. The interplay between structural and relational resilience is emphasized, pointing to effective management practices that strengthen organizational resilience. Digital transformation is presented as a dual-purpose tool: enhancing stakeholder engagement and improving environmental scanning capabilities.
The findings show that promoting organizational resilience allows organizations not only to survive crises, but also to achieve sustainable growth and operational excellence in the face of ongoing challenges. The integration of sustainable thinking into decision-making processes has been identified as a critical factor for aligning the goals of organizations with external environmental and societal systems. This reflective approach to sustainability is essential for achieving environmental and social sustainability and promoting the long-term viability of the organization.
FEATURES OF INTERNATIONAL MARKETING IN THE DIGITAL ECONOMY: DIGITAL DEVELOPMENT INDEX
Authors: Korsunova Kateryna
Published: January 2025

The article substantiates that international marketing is an important tool for business development in the context of globalization. One of the key factors that significantly affects its transformation is the digitalization of the economy. Digital technologies are radically changing business strategies, communication with consumers, and the organization of processes in international markets. In the digital economy, companies face new opportunities, but also new challenges. One of such tools for measuring and assessing the level of digital development is the “Digital Development Index”, which allows countries and companies to assess their ability to adapt to modern digital trends. Studying this index helps to understand how countries can develop their digital infrastructure to improve the effectiveness of international marketing. The purpose of the presented work is to consider the features of international marketing in the context of the digital economy. The main methods used in the work are: analysis, synthesis, induction, deduction, generalization, comparison, logical method, cluster analysis method, graphical method. Thus, in the digital economy, international marketing takes on new features as companies must adapt their strategies to the ever-changing technological environment. The Digital Development Index is becoming an important tool for assessing the extent to which countries and their businesses are able to implement innovative solutions to expand their influence in international markets. At the same time, to achieve success in international marketing in the era of digital technologies, companies need to actively invest in digital transformation, develop infrastructure, and take into account the cultural and economic characteristics of different markets. Only through the integration of technologies and understanding the specifics of the global digital environment can sustainable growth be ensured in the international arena. The Digital Development Index makes it possible to determine at what stage of digital transformation different countries are, as well as to assess their level of readiness to integrate the latest technologies into business processes. This allows international companies to take these factors into account when planning marketing strategies, which contributes to the successful entry into new markets and the creation of long-term relationships with global consumers. An important element to consider in the digital economy is the personalization of marketing strategies. Thanks to big data and analytics, international companies have the opportunity to create personalized offers for consumers, taking into account their behavioral patterns and preferences. Digital tools allow for precise targeting, expanding the boundaries of business opportunities internationally.
ENHANCING THE SUSTAINABLE COMPETITIVENESS OF THE EU ON THE BASIS OF THE EUROPEAN GREEN TRANSITION
Authors: Taranenko Iryna
Published: January 2025

The purpose of the study is to determine the impact of the green transition policy on the sustainable competitiveness of the EU by assessing the progress in meeting the goals and objectives set in the EU Strategic Agenda 2019-2024 in the priority of the Green Deal.
The problem of sustainable competitiveness has become especially relevant, in the context of achieve the Sustainable Development Goals by 2030, and also, due to the fact that ensuring sustainable competitiveness is one of the European Union strategic priorities for 2025-2029.
The article analyzes the progress in the implementation of the goals and objectives set in the EU Strategic Agenda 2019-2024 in the priority of the Green Deal. The achievement of goals and lagging behind the target values for specific indicators is revealed. Out of 17 analyzed indicators, 12 demonstrated compliance with the set targets, which indicates the effectiveness of EU policy in this direction, the positive impact of the green transition on the level of sustainable competitiveness of the European Union and the expediency of observing the existing dynamics in achieving the goals and objectives of the EU Strategic Agenda 2024-2029. At the same time, one indicator remained unchanged, and four indicators showed a lag behind the target values, which requires increased attention.
It is shown that the impact of the Green Deal indicators analyzed above on sustainable competitiveness is carried out through its environmental component. Therefore, the revealed achievement of target or intermediate values for most indicators demonstrates positive dynamics. Considering the previously proven functional dependence between the result of the functioning of the economic system as a key part of competitiveness and the economic, social and environmental components of sustainable development it can be argued that there is a positive impact of the Green Deal indicators and the green transition as a whole on the sustainable competitiveness of the European Union.
Identifying the measure of achievement the goals and lagging behind the planned indicators will improve the process of green transition to sustainable competitiveness, considering the results obtained when setting goals for the next years. Studying the experience of implementing the EU green transition policy for improve sustainable competitiveness will make possible to implement the results obtained when revising and updating the National Economic Strategy of Ukraine until 2030.
CHALLENGES OF LOGISTICS ACTIVITIES OF MANUFACTURING ENTERPRISES UNDER MARTIAL LAW: PERSONNEL, ADMINISTRATIVE, AND OPERATIONAL ASPECTS
Authors: Drozdova Valeriia , Shapovalova Oleksandra , Lahno Dariia
Published: January 2025

Under martial law in Ukraine, the logistics activities of manufacturing enterprises face unprecedented challenges encompassing personnel, administrative, and operational aspects. Personnel difficulties arise from the mobilization of a significant portion of the workforce, the forced migration of qualified personnel, and the shortage of male workers of active working age. The risks associated with operating in frontline zones complicate the recruitment and retention of employees, especially in critical sectors such as production and logistics. This necessitates improvements in personnel policy, including the reservation of key employees, the implementation of flexible work schedules, and the development of special motivation programs for staff.
Administrative challenges stem from the need to adapt management and operational processes to wartime conditions. Key issues include ensuring the continuity of logistics chains, rapid adaptation to changes in the legal framework, and adherence to safety measures for workers and production facilities. Crisis management plays a critical role in this context, covering the organization of safe operations, the optimization of management procedures, and the creation of crisis resource reserves. Organizational design of enterprises is essential for forming adaptive management models under conditions of instability.
Operational aspects involve the destruction of logistics infrastructure, disruptions in the supply of materials and goods, transportation risks in high-risk zones, and the need to optimize costs. In such conditions, the search for alternative delivery routes, the development of local supply chains, and the use of digital technologies for tracking and managing logistics processes become critically important.
The approaches proposed in this study aim to enhance the adaptability of enterprises to a volatile environment, ensure the resilience of their logistics systems, and minimize risks associated with military actions. Particular attention is given to the use of modern management tools, including process automation, logistics scenario modeling, business administration, and the application of innovations in transportation and storage.
The findings of this work may be valuable for managers of manufacturing enterprises, logistics companies, as well as scholars and specialists in crisis management. They provide effective strategies for logistics management under martial law, contributing to the stability of enterprise operations and maintaining their competitiveness.
NEUROMARKETING: ESSENCE, PRINCIPLES, METHODS, PROBLEMS AND PROSPECTS
Authors: Kukharska Nataliia
Published: January 2025

Neuromarketing is a relatively new innovative trend in the modern world, the essence of which is that it goes beyond the boundaries of classical marketing and studies more in depth the internal mechanisms of consumer decision-making regarding their purchases. The purpose of the article is to study the main principles of neuromarketing research, analyse the impact of certain neuromarketing tools on consumer behaviour and the possibilities of solving the use of neuromarketing problems. The examples of successful application of neuromarketing in the modern world are given, which clearly proves the use of such main channels of interaction as sight, hearing, touch and smell in neuromarketing communications. The article presents the basic principles of neuromarketing, which are based on the use of neuroscientific methods to understand consumer behaviour and allow for a deeper understanding of consumers at the subconscious level. These principles are defined in four blocks. Firstly, they help businesses to understand better the perception of their products and advertising campaigns; secondly, they contribute the development of more accurate and balanced marketing, where decisions are based on objective consumer data; thirdly, they help to increase the effectiveness of marketing strategies by making them more adapted to the peculiarities of the consumer's brain reaction; fourth, they expand the scope of neuromarketing, providing opportunities for a deeper understanding and effective use of the psychological aspects of consumer behaviour in different contexts. The use of instrumental methods for assessing neuromarketing, such as magnetic resonance imaging, functional magnetic resonance imaging, electroencephalography, lie detector, face-reading, eye-tracker, allows measuring neurological reactions, which is useful for optimising marketing strategies. Prospects for the development of neuromarketing include the following key areas: technology improvement; integration of artificial intelligence; expansion of the scope of research; development of open platforms for faster exchange of research results; search for new measurement methods; use of human emotional intelligence; expansion of links with psychology, medicine, education and entertainment; personalisation of marketing strategies based on individual consumer characteristics; greater attention to individual consumer reactions and protection of their privacy.
INNOVATIVE POTENTIAL OF THE ENTERPRISE: KEY INFLUENCE FACTORS IN CONDITIONS OF UNCERTAINTY
Authors: Maslak Olga , Smirnova Daryna
Published: January 2025

The article considers the concept of innovative potential, which is critically important for the stable development of an enterprise in an unstable business environment. The main interpretations of this economic concept are grouped, and this term's actual definition is proposed and substantiated. The main factors of influence on the development and increase of the innovative potential of an enterprise are analyzed. It is argued that it is advisable to divide all the factors of influence into internal and external. Internal factors include the provision of the enterprise with materials, equipment, personnel, finances, etc., a certain activity strategy, methods of organization, and management. Among the external factors of influence, it is advisable to distinguish factors of direct and indirect influence. The most influential factors of indirect influence include factors of an unstable political and economic environment. Among the main factors of direct influence, market competition, entrepreneurial and innovative infrastructure, and directions of the state's legislative activity are identified. It is proposed to take into account the conditions of the functioning of enterprises when determining the essence of the factors of influence and their characteristics. It is advisable to take into account, in addition to the conditions of economic crisis, instability, and force majeure, the condition of constant uncertainty, which has formed over the last decade. The period of COVID-19, military aggression, and martial law has led to the need for each enterprise to have flexible and adaptive development because the unstable business environment is already permanent. The article also focuses on the need for enterprises to adapt to the new realities of constant uncertainty. Continuous uncertainty can change the features and content of external and internal factors that determine the directions of activity and development of the innovative potential of enterprises. The main recommendations for overcoming barriers and obstacles in the formation of a strategy for the development of the innovative potential of enterprises in Ukraine are proposed. The proposed approaches consider the impact of modern challenges, including the economic crisis, martial law, and global changes in the business environment.