bluuebunny/crossref_metadata_2025 huggingface dataset:
Consumer Reactions to Incidents within a Retailer’s Supply Chain: A Collective Reputations Perspective
Authors: Overstreet Robert E. , Cantor David E. , Laczniak Russell N.
Published: June 2023

Prior research has demonstrated that a horizontal reputation commons is shared across the breadth of an industry. However, less is known about the existence of a vertical reputation commons among supply chain members. The purpose of this consumer-centric study is to examine the spillover effect of an upstream incident in the supply chain on consumer perceptions of a retailer’s reputation and consumer repatronage intention. Specifically, this study explores two factors that may impact consumer perceptions: location of the incident within the retailer’s supply chain and the severity of the incident. Study 1 tests the spillover effect on the retailer’s reputation and repatronage intention using a two-tier supply chain and two relative extremes of severity. Study 2 examines how a retailer through messaging could dampen the spillover effect following an upstream incident. Our findings provide insight regarding when and how consumer perceptions regarding a retailer’s reputation may change following an incident in the retailer’s supply chain and how those perceptions can be influenced by effective messaging. Collectively, our results offer initial theoretical insights into the concept of a supply chain (vertical) reputation commons.
Hemşirelik Öğrencilerinin Periferik Intravenöz Kateter Uygulamasına ilişkin Bilgi Düzeylerinin Belirlenmesi
Authors: TAŞKIRAN Nihal , SARI Dilek , ERDEM ÖNDER Hatice , ADAKAYA Sıla , ÖZER Esra
Published: June 2023

Amaç: Tanımlayıcı tipteki bu araştırma, hemşirelik öğrencilerinin periferik intravenöz kateter yerleştirme uygulamasına ilişkin bilgi düzeylerini belirlemek ve sınıflar arası bilgi düzeylerini karşılaştırmak amacıyla yapılmıştır.
Yöntem: Araştırmanının evrenini, bir hemşirelik fakültesinde 2021-2022 eğitim-öğretim yılı bahar döneminde iki, üç ve dördüncü sınıfta öğrenim gören 935 hemşirelik öğrencisi oluşturmuştur. Sınıflarına göre tabakalı rastgele örnekleme yapılan 328 hemşirelik öğrencisi ise araştırmanın örnekleminde yer almıştır. Araştırmanın verileri “Sosyodemografik Bilgi Formu” ve “Periferik İntravenöz Kateter Yerleştirme İşlemi Bilgi Formu” kullanılarak toplanmıştır. Araştırma verileri normal dağılım gösterdiği için bağımsız grupların karşılaştırılmasında parametrik testler (t testi, ANOVA) kullanılmıştır. Anlamlılık p
O local ocupado pelas artes na educação do campo : uma reflexão sobre a formação do aluno do campo para o mundo do trabalho
Authors: Souza Jefferson de , Zanatta Beatriz , `Paixão Natália , Sousa Hudson , Silva Mary
Published: June 2023

O presente estudo analisa o local ocupado pelas artes na educação do campo, considerando tanto a formação individual em perspectiva histórica, quando o papel da disciplina para efetivamente preparar os futuros trabalhadores do campo em sua trajetória profissional. Foi realizada uma pesquisa bibliográfica, reunindo e analisando outros autores que realizaram estudos e pesquisas sobre essa temática. Os resultados alcançados identificaram que o ensino das artes na educação do campo é multidisciplinar em classes multisseriadas, sendo que os benefícios dessa modalidade contribui para o alcance de referências da educação do campo, como no resgate da autoestima, desenvolvimento de um senso crítico, valorização dos saberes e culturas locais, dentre outros, com educadores que estejam plenamente preparados para o cumprimento da função social das escolas do campo, gerando as características e condições pessoais para que tais pessoas estejam efetivamente preparadas para o mundo do trabalho e para o exercício da cidadania.
Mural Somos la memoria del olvido
Authors: Payán Stoupignan Emilio
Published: June 2023

Entre los 150 eventos de la programación que México, como país invitado, ofreció durante la Feria Internacional del Libro de Bogotá (FILBo) 2023, el mural gráfico “Somos la memoria del olvido” fue una oportunidad para crear un diálogo entre artistas de diferentes países, personas que han sido víctimas del conflicto armado en Colombia, profesores y estudiantes.
FREQUENCY OF 30 DAYS MORTALITY IN PATIENTS OF ST-SEGMENT ELEVATION MI WITH VARYING HEMATOCRIT LEVELS
Authors: ALI Q , SHAHID NA , KHAN MI , QAISAR F , KHALIQ M
Published: June 2023

A descriptive study was carried out in the Emergency Department of Punjab Institute of Cardiology, Lahore, from Oct 2022-April 2023 to assess the incidence of 30 days mortality in STEMI patients with varying hematocrit levels. A total of 440 cases with ST-segment elevation MI with varying hematocrit levels (anemia and erythrocytosis) were included in the study. In our study, the average age was 44.12+10.16 years, 273 (62%) were male, and 167 (37.9%) were females; frequency of different hematocrit levels was recorded, which showed that 263 (59.7%) had anemia and 177 (40.2%) had erythrocytosis. Out of 263 cases of anemia, 26 (9.8%) and out of 177 cases of erythrocytosis, 11 (6.2%) were recorded with mortality, while the remaining 237 (90.8%) cases of anemia and 166 (94.3%) of erythrocytosis had no mortality, the p-value was calculated as 0.17 which shows the insignificant difference between the two groups. We concluded that the frequency of 30 days mortality in STEMI patients is higher in anemic patients than in erythrocytosis, but hematocrit levels could be used as a biomarker for mortality in STEMI.
A Comparative Study of Carbon Trading in China and Internationally
Authors: Meng Runtian
Published: June 2023

With the development of society and industry, global warming has become an important environmental issue, and carbon trading is a powerful tool to limit greenhouse gas emissions, and more and more countries have started to adopt carbon trading systems to decrease carbon emissions and to improve the environment. This paper lists the major carbon trading markets in the world and compares them with China's carbon trading, examining the development status, implementation and achievements of carbon trading in each country. This study investigates the carbon trading mechanisms in the EU, Japan and New Zealand, conducts a detailed study on carbon pricing, voluntary emission reduction, and policy promotion, points out the strengths and weaknesses of carbon trading in China, and makes suggestions for development and improvement. This will be useful for other carbon trading markets as well, and the expansion of the ranges of carbon trading mechanisms employed will further control carbon emissions. There is a need to establish a multi-level emissions trading system using various market-based instruments from central to provincial levels and to maintain the carbon market using more flexible carbon pricing. This paper hopes to establish a solid market system to achieve the goal of combating global warming by improving all aspects of carbon trading.
Using the PESTEL Analysis to Determine the Effectiveness of New Digital Media Strategies
Authors: Kung Weihao
Published: June 2023

In recent years, new digital media marketing strategies, for example, online streaming, NFTs, and Metaverse have been frequently seen and discussed. However, the effectiveness of these strategies has varied between countries. The PESTEL analysis is a tool that can help to explain the answer to this inconsistency. This paper aims to discuss and analyze emerging digital media strategies by using the PESTEL analysis. The analysis focuses on six aspects, which are political, economic, social, technological, environmental, and legal, to examine each digital media strategy. Through the PESTEL analysis and real-life examples, the results have shown that these strategies have the potential to attract new customers and raise public attention. Each digital media strategy can help to boost sales and increase brand recognition. The PESTEL analysis shown the advantages of implementing these strategies, but the analysis also addresses the shortage of these strategies.
Research on the Influence of E-commerce Development on Social Economy
Authors: Hou Hongyu
Published: June 2023

The rapid development of e-commerce has indirectly contributed to the development of the national economy as it moves into people's lives and changes and influences their lives. As a new transaction mode different from the traditional one, e-commerce introduces manufacturers, distributors, consumers, and governments into a digital virtual space, allowing people to quickly accomplish more complex business activities without being restricted by geography and time. Integrating manual and electronic information processing into an inseparable whole optimizes the allocation of resources and improves the rigor and efficiency of business system operations. Therefore, the development of e-commerce has a multifaceted impact on society, the economy, and life. This paper analyzes the influence of e-commerce on people's consumption modes, the operation of enterprises, and the development of the financial market from many angles. Through the summary of these previous views, we will describe the impact of e-commerce on the social economy. The results show that the combination of e-commerce and traditional enterprises will be the future direction of economic development.
Comparison of Sales Models in the Post-epidemic Era
Authors: Zhang Xiaoyu , Chen Ruibo
Published: June 2023

Compared with the traditional sales forecast based on human experience calculation and intuition prediction, combining existing sales data and model predictions can often accurately determine the market trend and reduce the probability of judgment error. A high degree of precision in market forecasting is essential for business leaders to develop policies and plans, increase store turnover and reduce operating costs. Based on the analysis of the historical sales data of Chinas liquor retail industry in the post-epidemic era, this study compared two existing forecasting models for forecast accuracy to determine the most suitable model for long-term sales forecasting. In this study, the sales data were collected from Suhe Bar Chain under the company of Alliance Art Group. The raw data set was screened and cleaned to suit each model, and then applied to Linear Regression Model (LRM) and Autoregressive Integrated Moving Average Model (ARIMA) to generate new forecast data. The predicted data were compared with the real sales data, and Root Mean Square Error (RMSE) was used to judge the accuracy of the model prediction. Finally, ARMIA is the better model to predict Chinas liquor retail in the post-epidemic era. According to the model predictions, reducing inventory, maintaining efficient cash flow, improving the turnover efficiency of goods, and strengthening the ability to adjust market strategy are the more suitable strategies for current liquor sales enterprises.
The Underlying Factors of Argentinas Inability to Escape the Middle Income Trap
Authors: Lai Yi
Published: June 2023

When the issue of climate change is brought to the general public, it is often a global disaster. Ironically, many people are deliberately unaware of the global climate disaster due to its wide breadth. To better frame the threats of climate change, there needs to be more focus on national or local economies. This paper uses the framework of the middle-income trap to examine the effects of climate change on Argentina's agriculture industry and national infrastructure. Through analysis, it is found that the fluctuation of Argentina's high-income and middle-income status closely correlates with climate change.
Comparison of Markowitz Model and Index Model in Capital Markets
Authors: Cai Lin , Jiang Yueying , Du Yun
Published: June 2023

We are searching for an optimal portfolio that plays a significant role in portfolio management by maximizing the expected return subject to a constant risk or minimizing the risk for a constant expected return. In this work, we first calculate the basic statistical information of our risky instruments, the probability density functions, and the Q-Q plot to compare the daily and monthly data for ten stocks and one broad equity index. We conclude that the monthly returns data is much closer to a normal distribution. Second, when calculating the correlation coefficients, we find that the stocks of the same industry are often highly correlated. Third, through the plotting of the feasible portfolio regions using the Markowitz Model (MM) and the Index Model (IM) consisting of various portfolios under different constraints, calculating two essential points on the efficient frontier, and analyzing the CAL, we generalize that the contrast between the MM model and IM model have similar results whether there is weighted SPX. Compared with the IM model, the MM minimal variance portfolio and maximum Sharpe Ratio the olio the MM model is more desirable than the IM model. The introduction of the generic index SPX affects the results of both models to a certain extent. Finally, we use the Monte Carlo method to simulate that the generated points are all within the feasible region, which indicates that the sample results are reasonable. Our research not only further supplementary the empirical research of the MM model and IM model, but we provide investors with some investment suggestions for constructing portfolios.
The Competitiveness of Shake Shack in Chengdu under SWOT Analysis
Authors: Jiang Yilin
Published: June 2023

Recently, Shake Shack, a leading brand in the high-end overseas Western fast-food industry in China, opened its first store in southwest China in Chengdu, intending to enter and expand the market in southwest China. This paper mainly studies the first store of Shake Shack in Southwest China, which was established in Sino-Ocean Taikoo Li, Chengdu City, Sichuan Province, and explores the brand competitiveness of Shake Shack in Southwest China and the possibility of its future expansion. Based on SWOT theory, this paper analyzes the strengths, weaknesses, opportunities and threats of Shake Shack and its competitors in the same industry through literature analysis, case analysis, comparative analysis and data analysis. This paper finds that Shake Shack can quickly open up the channel with consumers, occupy the local high-end American simple meal market, and show other enterprises a new idea of "combining Chinese and Western" by relying on various resources provided by Chengdu, which shows its strong competitiveness. However, there are still some major obstacles to its expansion in the whole southwest market.
Research On Fashion Trends and Brand Strategies - A Case Study of Balenciaga Marketing Strategy
Authors: Li Yuanchen
Published: June 2023

In the current era of fashion driven by social media such as Instagram, Balenciaga's creative director Demna's grasp of the brand has won more attention and social share. And Balenciaga as a successful brand that has emerged in recent years, this paper focuses on the marketing strategy of Spanish luxury brand Balenciaga in recent years under the pandemic environment. Through the compilation, review, and analysis of several media, consulting, business, trend, and academic research reports on the brand, we first present the current status of the brand and then list several key marketing strategies of Balenciaga (including social media communication strategies, environmental friendliness, brand IP co-branding, and the celebrity effect). This study aims to analyze how Balenciaga, as almost the most popular fashion brand today, has been successful in terms of product and marketing. The final results of the study also show that Balenciaga's popularity is mainly due to the 'crazy' 'bold' brand strategy and the attitude of embracing pop culture and rebellious spirit.
The Marketing Strategy in Times of Crisis
Authors: Chen Kailiang , Cheng Yilin , Han Jincheng
Published: June 2023

Throughout the article, we focus on the business situation of the catering industry before and after COVID-19, intending to investigate what strategies could use in the catering industry to survive. the essay aims to investigate strategies and solve the current problems we are facing, the restaurant industry can use to survive through these difficult times. In the literature review section, it is, therefore, necessary to summarise the solutions that have been developed for each industry through the marketing mix in the context of the epidemic. To get a clear explanation of how the restaurant industry has solved its problems, we took the example of Haidilao Hotpot and interviewed customers and employees in the industry, combining their answers and marketing mix to summarise the current solutions used by Haidilao Hotpot and recommend these solutions to other restaurant industries as a reference. And we recommend these solutions to other catering industries as a reference.
The Monetary Policy Preferences of Left- and Right-Wing Populism
Authors: Wang Zeyu
Published: June 2023

The paper uses a Taylor-rule model for central banks to examine the economic outcome of modern populism. Annual data of major OECD countries from 2001 to 2019 is applied to examine the overall level of populism in the regime, the left/right divide of the regime and the populist political force, the independence of the central bank from the political regime to model the target interest rate. The results verify the impact of populism on monetary policy and the invalidity of the traditional partisan approach, and distinguish the different effect of left- and right-wing populism. A populist regime favors low interest rate than a non-populist regime, and a leftist populist regime prefers expansionary monetary policies than rightist populist regime. Such a divide in monetary policy preference can be used as a classification criterion for classification of populist political forces, with The Five Star Movement in Italy as an example.
Evaluating Entrepreneurial Opportunities in the University Second-Hand Trading Market
Authors: Dong Han , Du Shipeng , Fang Yunxuan , Wang Shuhui , Xing Taihua
Published: June 2023

The main purpose of this study is to detect and evaluate the entrepreneurial opportunities in the university second-hand trading market. Previous researches have noted that when people deal with used goods, the majority of them will choose to resale or donate these items. Moreover, online shopping platforms greatly promote the trading of second-hand goods, because people can obtain information of products conveniently and receive more perfect after-sales service. Despite the existence of prior studies, it is still unclear whether the segments of Chinese international students have a demand for second-hand trading websites. Our studies started with the business idea targeting Chinese international students, which we have branded as Stuff. In order to investigate this market segment, we conducted a questionnaire survey and analyzed the collected data. The results indicate that Chinese international students do have potential demand for second-hand trading platforms and they were willing to try our new website. After that, we tested the feasibility of our website. Finally, we also discuss the limitations of this study and the subsequent "go-to-market" strategy.
Research on Why China's Luxury Market Sustained Prosperity Under the Covid-19
Authors: Liu Yixuan
Published: June 2023

In recent years, with the rapid growth of China's economy and the increase of per capita disposable income of consumers, China's luxury consumption market has witnessed rapid development. Under the impact of Covid-19, the luxury market in Europe and the United States showed a downward trend, while the Chinese luxury market continued to be prosperous, which played an important role in the luxury market in this special period. This article will start with the existing psychological theory of luxury consumption, based on China's special cultural and social background, and analyze the specific consumption motivation of Chinese luxury consumers and find out the uniqueness of their consumption motivation compared with that of Western consumers. This paper aims to provide useful references for research in the field of luxury consumption through the analysis of China's luxury market and consumer psychology, and provide theoretical guidance for practitioners in this field, such as luxury marketing teams when actually formulating market strategies
Analysis of the Possible Demand of Stablecoins
Authors: Zhang Hantian
Published: June 2023

Stablecoins, which are anchored by certain assets, have been gaining market attention in recent years as a branch of cryptocurrencies. The dollar domination in currency markets exists in cryptocurrency since some mainstream stablecoins anchor dollar. Looking back to when the Bretton Woods system was established, the dollar was pegged to gold and gradually became the worlds main currency. Dollar-based global stablecoins havent been completely developed, and their use on a global scale carries financial risks. This paper discusses the objectives of stablecoins and the differences between vision and reality based on existing literature and research data. In the process of realizing price stability, stablecoins also generate credit risk, and fall into the logical dilemma that leaving fiat currency and achieving price stability cannot be achieved simultaneously. This paper suggests that the compromise of stablecoin to centralization can solve part of current problems. Nevertheless, decentralization needs to be studied continuously in order to achieve stablecoins objectives.
Examination of the Relationship Between Executive Ownership and Firm Performance Based on Evidence from Chinese Publicly Listed Companies
Authors: Zhao Runji
Published: June 2023

Nowadays, increasing attention has been placed on monitoring managers on their contribution to firm performance. It is important to design the correct compensation contract to motivate the best behaviors. This study examines the impact of executive ownership on firm performance through OLS and fixed effects model, based on a sample of Chinese listed companies from 2015 to 2018. The time period is selected to avoid the disruptions from the COVID-19 pandemic. The results suggest that higher executive ownership can improve market performance such as stock return but does not have significant influences on accounting performance such as return on equity. This is likely due to the fact hat higher executive ownership is a positive signal to the market that the managers believe their companies stocks are undervalued and thus boost market confidence.
How does Corporate Social Responsibility Influence Customer Loyalty Through Corporate Social Image?
Authors: Cai Shujin , Ding Feixiang
Published: June 2023

As a result of the turbulent changes in the international environment, there was a trend toward economic change. In the mid-19th century, many small and medium-sized companies faced bankruptcy. It was, therefore, crucial for companies to build an accurate corporate social image to gain customer loy-alty and thus weather the storm and improve their brand. At the same time, more and more attention is being paid to international news, and therefore, this paper argues that corporate social responsibility affects customer loyalty. To further establish this hypothesis, this paper will hold a focus group to col-lect people's perceptions and then display the data in a bar table, representing the comparison of different views. Furthermore, the case studies of ERKE and Li Ning will further illustrate the importance of the social responsibility of brand image for companies. Finally, the findings reveal the relationship between brand image, social responsibility, and customer loyalty. Likewise, the results confirm the positive image of social responsibility of brand image for a company to influence customer loyalty. The study hints for company management to build a positive brand image.
Opportunities in the Pet Smart Device Market
Authors: Wang Xi , Song Yiheng , Yang Yaoyao , Liu Siyu
Published: June 2023

In order to conduct this research, we identified the popularity of the pet supply market, and developed a product that could be used to locate pets through collars, check their location in real time through online software, and serve as a social platform for users. After several weeks of market research, through questionnaires and comparison, and to broaden the usefulness of the product, we concluded that pet owners need professional services to help them keep their pets healthy. Therefore, a health monitoring function was added to the product. After that, we added more sub-products based on the features that we learned through the questionnaire that our target customers needed and were interested in, and to confirm the cost and feasibility of the product.
The Effect of Investor Sentiment throughout the Distribution of Returns in the Chinese Stock Market
Authors: Xu Zhiyu
Published: June 2023

This paper adopts the data of xueqiu.com in the first half of 2015 from the Datago database and selects 100 A-shares stocks in CSI100. The number of followers is considered when building the bullishness index. In addition, quantile regression is used to study the contem-poraneous and predictive effects of sentiment on stock returns. The result suggests that sen-timent has negative contemporaneous effects on stock returns, while for the predictive mod-el, the effect is positive. Furthermore, the effects of sentiment are stronger in extreme cir-cumstances and more substantial at lower quantile than at higher quantile. However, the weighted bullishness index does not explain well as the original one. Overall, this paper ver-ifies the difference of effects between extreme and normal conditions, then attempts to use a new method to construct a bullishness index and offer more evidence about the relationship between social network sentiment and stock returns in the Chinese stock market.
Analysis of the Factors Influencing the Level of Basic Pension Insurance in China based on Factor Analysis
Authors: Fan Yuchen , Sun Jingwei , Yu Huiling
Published: June 2023

With the normalization of China's ageing population, the balanced regional development of pension insurance levels is a key concern for the Chinese government. The development process and level of each region is influenced by many factors, and there are serious differ-ences in the level of basic pension insurance. This paper selects relevant livelihood indica-tors and data from provinces, municipalities directly under the Central Government and au-tonomous regions from 2014 to 2020, and uses factor analysis method to study and analyze the indicators that have a greater impact on the level of pension insurance, classifying all in-dicators into two categories: economic factors and demographic factors. The results of the study found that the economic factors accounted for a greater weight, with the coefficients in the economic factors (consumption level of residents, GDP per capita, the amount of pen-sion insurance fund coverage, and the share of pension insurance fund) basically close to 20%, while the coefficients in the demographic factors (elderly population dependency ra-tio, participation rate) were closer to 10%. The weighting of the indicators affecting the im-portance of pension insurance are, in order of importance, the level of consumption of the population, GDP per capita, the amount of pension fund coverage, the share of pension fund, the dependency ratio of the elderly population, and the participation rate. The paper concludes that the overall level of basic pension insurance in China is low and disparate, and that disparities can be improved from both economic and demographic perspectives to pro-mote balanced development.
A Study on the Development Strategy of Luckin Coffee Based on Big Data
Authors: Liu Yingying
Published: June 2023

With the rapid advance of technology, peoples lives are becoming more and more diverse. At the same time, peoples demand for food is not only limited to having enough to eat. Therefore, food companies launch a wide range of products, which need to be marketed to consumers through various channels so as to bring maximum benefits to the company. With the rise of big data and the arrival of the Internet era, traditional marketing strategies have failed to attract the attention of young people. Therefore, companies are in urgent need of innovating in their marketing, satisfying their consumer groups, and following the current cultural trends. Luckin Coffee is a company with classic cases to study. So, this paper analyses the classic cases of this company and comes up with some recommendations for corporate development. The purpose of this paper is to analyze the strengths, weaknesses, opportunities, and threats of Luckin Coffee through SWOT analysis and summarize its marking strategies and the reasons for its rapid success.
Factors Motivate the Increasing Carbon Trade among Chinese Corporations: Evidence from CSMAR
Authors: Liao Siyun
Published: June 2023

With the tendency of the awareness of carbon disclosure and environmental protection, finding out the reasons behind the carbon-neutral disclosure is necessary. This research shows that the inter-relationships of different factors that increase the actions of carbon trades vary over the years. Both external and internal factors that facilitate the incentives for carbon exchange are discussed and analyzed. The existing carbon accounting research pa-pers emphasize on the social pressure that makes companies disclose carbon data using stakeholder or shareholder theories. Nevertheless, this research dissects geographical and in-trinsic factors to show a new perspective on the carbon trades' managerial accounting and corporate finance. The main theory is signal theory to assist the procedure of analyzing the data layer by layer to avoid the interference factors. The empirical results show that the main factors are Carbon Emission Right Exchange, Province, Employee Scale, and Insured Employees. This paper also contributes to the advice of re-establishing the tax system to consider the human happiness better.
Digital Platforms with the Ups and Downs in the Metaverse Era
Authors: Tian Hongyuan
Published: June 2023

The arrival of the metaverse era, the birth and development of digital currency, and the creation and improvement of the blockchain platform. How does the cryptocurrency sector in the financial markets attract more and more investors? Is it a risk or an opportunity? Digital currency is the product of The Times, keeping pace with The Times is the trend of social development, and seeking advantages and avoiding disadvantages is a necessary condition for operation. This paper through the definition of the metauniverse, the rise of the metauniverse era and unknown, cryptocurrency types, judgment and analysis, digital platform trading and loopholes, analyzes the cause of the virtual currency market instability, as a rational investor, under the premise of self-financing, should be in this field of what financial theory can be as profitable as much as possible. How does FSV stand out, how does it operate, and what is its potential? It also describes the Kepler market for the recent hacking attack and the reasons for the birth of blockchain.
Stock Price Prediction with Traditional Statistics and Machine Learning
Authors: Xu Zheng
Published: June 2023

Stock forecasting is a very difficult and challenging task. There are so many subjective factors that are difficult to quantify and it is almost impossible to take all of them into consideration. The stock market changes so fast that forecasting models need to have forecast results in a relatively short period of time. For ordinary investors, it is necessary to predict relatively accurate results with less data. This paper compares the traditional statistical model with the machine learning forecasting models, linear regression, Backpropagation neural networks, time series ARIMA and LSTM. After predicting and comparing the four stocks with significantly different changes, it is found that the models with better prediction effects are different in different situations. In view of the fact that the neural network method requires a larger amount of data as a training set and needs to be retrained each time, so linear regression may be more suitable for ordinary investors.
Research on the Motivation and Influence of Musk's Acquisition of Twitter
Authors: Zhang Jiyu
Published: June 2023

Since the beginning of 2020, the spread of COVID-19 around the world has caused the economy to suffer greatly. Many chain stores and private stores are affected by this. Studies have shown that as the economic environment becomes unstable, companies will gather together to seek the possibility of joint risk protection. This article is based on Elon Musk's announcement of the acquisition plan for Twitter on social media and studies the impact on Musk's management company and Twitter users if the acquisition is successfully implemented. Mainly through literature analysis and case analysis. The subjects of the study are Musk and Twitter, both parties to the merger. The source of data is mainly through public data of listed companies. As far as the research results are concerned, no matter whether the merger can be successfully completed or not, it has already brought a negative impact on the stock prices of both parties.
Research on the Operation Strategy of Fresh Food Industry under the Background of New Retail Take FRESHIPPO as an Example
Authors: Zhang Xiru
Published: June 2023

In recent years, the development of traditional retail and e-commerce has fallen into difficulties, and various factors have led to the emergence of new retail, which is a new balance mode of the previous two. This research is based on theory, with FRESHIPPO as the research object, its operation strategy is studied and analyzed, and through the research business model it encouraged, it promotes the new development of fresh goods sales. This paper mainly analyzes the operation strategy of FRESHIPPO through Strengths, Weaknesses, Opportunities, and Threats (SWOT) and The Marketing Theory of 4Ps(4P theory). This paper finds that there is a lot of room for progress for the fresh industry in the new retail industry, the industry's digital management is not very perfect, and in cost saving, it can also have a great improvement.
Analysis of the Commercial Design and Marketing Strategy of Luckin Coffee
Authors: Yu Yifan
Published: June 2023

The financial report data released by Luckin Coffee shows that Luckin Coffee's self-operated shops were revived at the end of 2021. In 2020, Luckin Coffee announced that the number of directly operated shops reached 4,507, surpassing Starbucks and becoming the largest coffee chain brand in China. As an emerging coffee brand in China and a pioneer of Internet coffee in China, Luckin Coffee's business design and marketing strategies have important and rich implications for the shaping and development of similar brands in China. In this paper, through the joint study of Luckin Coffee's commercial design and marketing strategies, it is concluded that the commercial design of Luckin Coffee is an important means of marketing promotion and the marketing strategy is one of the purposes of its commercial design. On the one side, Luckin Coffees commercial design brings convenience to its marketing; on the other side, its marketing strategies promote continuous innovation of commercial design. The two complement each other and together bring a positive contribution to the brand image and corporate interests.
Analysing the Impact of Labour Force on the Economic Development of the Yangtze River Economic Belt
Authors: Zeng Siyao
Published: June 2023

The Yangtze River Economic Belt is an inland river economic belt with global influence, a coordinated development belt featuring interaction and cooperation between the East, the West and the East of China. Labour force has an impact on the economic development of the Yangtze River Economic Belt, but the contribution of labour force to the 11 provinces of the Yangtze River Economic Belt has different degrees of impact. The aim of this paper is to explain the difference of labour contribution to the economic development of 11 provinces. By using Cobb-Douglas production function and the data on the local economy and labour force, the paper gets these conclusions: First, except for the abundant and high-quality labour force in Shanghai, labour force has a relatively obvious promoting effect on other provinces. Second, in addition to the effect of labour force on the economy of Hubei Province is not so great, the promoting effect of other provinces is similar and great. Third, the influence of regional factors on the impact of labour on the economy is not obvious.
Research on the Influencing Factors of Stock Returns
Authors: Peng Cheng
Published: June 2023

In consideration of the development of Chinese stock market, it is important to find out the factors that affect stock return. China A-share market is an immature capital market and difficult to change the nature of enclosure of money while foreign stock markets were established earlier and developed more mature. They have made fruitful achievements in the study of the causes of stock price fluctuations. At the same time, there are many successful experiences in guiding investment practice with investment analysis theory. Surveys shows that the average return of Chinese investors is negative. So, this is helpful for investors to have a better understanding of stock market. And it provides information which may reveal several problems of stock market at this stage. This paper mainly focuses on the influencing factors of stock return in Chinese stock market, using the most realistic data to try to figure out the relationship. The data of 282525 stocks which are from November 2020 to November 2022 to achieve multiple linear regression, and the result shows that PE (price-to-earnings ratio), PB (price-to-book ratio) and turnover are negatively correlated with stock return. Among them, turnover has the greatest influence on stock return, followed by PB and PE. Other two factors which are circulated market value and amount have little influence on stock market, so they can be ignored.
The Application Of DCF Model in the Enterprise Value AssessmentA Case Study of Tesla, Inc
Authors: Huang Chen
Published: June 2023

With the rapid development of today's society and economy, more and more public investors are not satisfied with bank financial products, which have lower value-added, but turn their attention to the capital market. The quantitative technique of DCF model combined with qualitative analysis to assess the intrinsic value of enterprises provides an effective reference for public investors. Tesla, a company that produces new energy vehicles, has shown rapid growth in recent years and is suitable for valuation using DCF models. This paper predicts the growth rate of Tesla's operating income in the next five years based on its historical financial data, and uses the percentage of sales method combined with qualitative analysis to calculate the present value of the enterprise's free cash flow in the next five years, and also calculates the present value of the enterprise's future perpetuity based on the assumption of the enterprise's going concern, and the two are added together to obtain the intrinsic value of Tesla Inc. as $5160.95 billion. The total market value of Tesla Inc. on November 22, 2022 (valuation point in time) is $5365.34 billion (data source: https://www.msn.cn). The intrinsic value of the enterprise is lower than the market price, and investors are advised not to buy.
Research on Sports Brands Integrated Communication Marketing Strategy in the Age of New Media: A Case Study of Lululemon
Authors: Song Xinyi
Published: June 2023

This paper focuses on the application of intergrated marketing communication in sports brands. And take Luluemon as an example to investigate the marketing stragtegy. With the development of the consumers' consumption behavior, sports brands need to change their marketing concepts and innovate their marketing thinking. By prioritizing consumers, integrating various communication channels as well as setting new guidelines for different marketing, Lululemon has already achieved success in marketing by implementing integrated marketing communication. Also, the application of Internet media technology and thinking is essential to establish brand image, transmit brand connotation, and enhance the influence of the brand. This paper provides an important reference for sports brands to implement integrated marketing communication in the new media era.
Research on Louis Vuitton's Marketing Based on 4P Theory
Authors: He Xianzhen
Published: June 2023

The luxury goods market has matured in developed countries, but is only beginning to emerge in developing countries. Developing countries are rich in emerging markets. However, in Africa, South Asia, and other countries, due to factors such as political instability and the COVID-19, the development prospects of emerging markets are still unclear. In contrast, China's luxury emerging markets are relatively stable. With its increasing population and per capita disposable income, China has become the second largest market for luxury consumption after the United States. While China is having a huge impact on the luxury market, local luxury goods are also gradually developing. This paper will research Louis Vuitton's marketing strategy based on the 4P theory, and make suggestions for Chinese local luxury goods companies. Louis Vuitton in China has excellent product quality, clear consumer target groups and pricing, a far-sighted geographical location and effective promotion methods. Louis Vuitton used product strategy, price strategy, positioning strategy and promotion strategy respectively. Local luxury goods producers should copy their marketing methods and improve their areas of expertise and price strategies to gain initial development in the market.
Semiconductor Industry Corporate Analysis
Authors: Meng Hexi
Published: June 2023

The research target is to better understand the model and market for the semiconductor industry, in order to improve the efficiency and maximize the return of the investment and career development strategy. From the objective point of view, this research first introduces the technical knowledge and application of semiconductor electronics which lead to the importance of semiconductor research and production. It then states the current situation and challenge of the semiconductor industry, referring to several examples and convincing data to emphasize the theme. After that, it provides several approaches and strategies to analyze the investment in semiconductor industry to come with industry investment suggestions. The industry was overall a valuable opportunity for investors and technology scholars which could also promote human civilization.The main goal of this research paper is to provide a brief and general understansing of semiconductor business model and investment strategy for non-professional.
Business Analysis for Soundhound Based on Financial Study and SWOT Model
Authors: Du Johnny Shanglin , Li Jikun , Zhao Yang
Published: June 2023

Soundhound's stock price has continued to decline for nearly a year, not only due to the se-verity of the epidemic but also due to the slowdown in the global economy. In such chal-lenging times, a business analysis of the business is especially important to help the business transform and grow. This article is based on a financial research report and specific invest-ment recommendations for SoundHound, a startup company. The article starts with a basic introduction of SoundHound, the research methods used are mainly the analysis of financial statements and the SWOT model, and ends with a summary of the company and a profes-sional investment recommendation. In SWOT analysis, the article finds that There is only a particularly little number of bad feedback and most of the reviews give 5 stars, even 3 and 4 stars are particularly rare. SoundHound is a music recognition service aimed at more music lovers. The paper also gives some suggestions for the firms future developent.
An Empirical Analysis of the Influencing Factors of Chinese People's Consumption Demand under the Double Cycle Pattern
Authors: Wang Wenxin
Published: June 2023

In May 2020, China launched the "double cycle" development strategy to improve the domestic demand structure and the quality of national consumption. Compared with other countries, China's national consumption rate is low and still has great potential for making further progress. Therefore, this paper used sample data from 31 provinces in China from 2016 to 2020 for empirical analysis. Divide national consumption into two categories: survival-oriented and development-oriented, and concentrate on the study of the major influencing factors of national consumption demand. Finally, propose corresponding countermeasures to promote the further development of China's consumer market.
The Path of Alibabas IPO
Authors: Chen Ziyang
Published: June 2023

With the development and growth of enterprises, listing always provides leapfrog development for them. Almost all of the worlds well-known large enterprises have realized they could expand the size and quickly cross into the ranks of large enterprises through listing and financing. However, as one of the largest internet companies in China, Alibabas journey to list is quite different than others. This paper focuses on the analysis of Alibabas listing by using a combination of literature research, descriptive method and comparative analysis. This is demonstrated by first describing Alibabas listing experience in chronological order; then analyzing the reasons and impacts of its listing from three aspects: social, economic, and global development; and finally, comparing the advantages and disadvantages of Alibabas listing locations, Hong Kong and New York. So far, Alibaba has gone through three listings in two places and the impact of each one has been significant to the local market or to the main industry. When Alibaba went public in the U.S. in 2014, that was a primary listing, and then in November 2019, Alibaba went public again in Hong Kong, which is called a secondary listing. Now Alibaba is considering a dual primary listing in Hong Kong while maintaining its U.S. listing, so that they can not be affected by each other. The both sides of the stock price are independent, if one is delisted, it does not affect the other.
Pengaruh Sektor Pariwisata Terhadap Pendapatan Asli Daerah Kabupaten/Kota Di Daerah Istimewa Yogyakarta Tahun 2011-2020
Authors: Nur Aini Yana , Susanto Joko , Sri Winarti Asih
Published: June 2023

Local Own-Source Revenue is revenue that comes from regional original economic sources. One of the steps to increase PAD is by optimizing the potential in the tourism sector. This study aims to analyze the effect of the number of tourist objects, the number of cultural attractions, the number of hotels and the number of restaurants on the districts/cities Local Own-Source Revenue in the Special Region of Yogyakarta in 2011-2020. In this study using quantitative methods. The type of data used is secondary data sourced from the Directorate General of Fiscal Balance (DJPK), and the Department of Tourism and Culture with the data used is panel data of 5 districts/cities in the Special Region of Yogyakarta. The analytical tool used is panel data regression using eviews 9, and using multiple linear regression as hypothesis testing. The results of this study indicate that the number of tourist objects and the number of hotels have a positive and significant effect on local revenue, while the number of cultural attractions and restaurants have no effect on Local Own-Source Revenue.