bluuebunny/crossref_metadata_2025 huggingface dataset:
Key features of governance in brazilian science and technology parks
Authors: Sampaio Filho Milton Correia , Nascimento-Santos Jair
Published: February 2021

The situation of Brazilian Science and Technology Parks (STPs) operation led to the field research. Even with the public policy of stimulus and support of associations, nothing has been mapped on the dissemination of results (economic growth and regional development). This scenario instigates the question: What are the governance characteristics of Brazilian Science and Technology Parks? A empirical field research was developed, taking into consideration the possibility of replication trought the registration of the choice criteria in the multiple cases and trought research detalhes and data colection. Eight STPs (TECNOPUC - Porto Alegre, Valetec - Novo Hamburgo, Tecnosinos - Sao Leopoldo, Unicamp, CIATEC and TECHNOPARK - Campinas, Rio Park - Rio de Janeiro and SergipeTec) participated in research. The results and considerations about the research question allows to infer the little effectiveness of governance (without qualitative or quantitative performance indicators) is possibly caused by tensions characterized by elements such as heterogeneity in characteristics of organizations that are part of STPs, lack of consensus on common goals, pressure forces and influences affecting trusts, nonconformity standards and personal and organizational preferences. Leadership relations championed by the government and / or companies can negatively influence the STP's performance as a whole.
Organizational routines in the environment of the evolutionary theory
Authors: Xavier do Nascimento Carlos Alberto , Lima Ruas Roberto , Da Silva Dirceu
Published: February 2021

Nelson and Winter (2005) "An Evolutionary Theory of Economic Change", as well as important contributions to organizational studies in general, provide the basis for a comprehensive debate about the concept of Organizational Routines. In this review, we highlight the role of the RO concept as one of the foundations of evolutionary theory, whose assumption is that an organization can at any moment incorporate way of doing things and determine what should be done, contrary to the orthodox notions of aptitudes and choices . In the perspective of evolutionary theory, the RO concept appropriates, together with its own stability to a routine, a dynamic dimension necessary for survival in the hostile environment of the market. After presenting some of the fundamentals of the RO concept associated with the work in focus, this review associates the contribution of other studies and authors with the topic to the debate. Finally, a review of recent literature on the subject from the Web of Science source further highlights the timeliness and relevance of the concept in today's business environment.
Identifying mechanisms to develop information technology capabilities
Authors: De Medeiros Júnior Josué Vitor , Veras de Sousa Neto Manoel , Moreno Añez Miguel Eduardo , De Moraes Edmilson Alves
Published: February 2021

Information Technology capabilities are organizational skills which enable the IT function deliver value to the various activities of the company. This paper aims to analyze how some important IT capabilities such as internal relationship and technical skills were built during the design, implementation and dissemination of an integrated management system in a Brazilian public University, between the years 2004 and 2009. It was developed a cognitive map based on SODA methodology, identifying those feedback loops relevant in this context. It was possible to understand the whole process through a map categorization, which showed: how the integrated systems were designed based on the top management vision; the process of scope stretching which led to the development of new modules based on users participation; its widespread adoption based on the institution credibility; the learning mechanisms performed by IT; and the organizational adjustments in the IT group which were necessary to maintain the development of technical capabilities and internal relationship. Based on interviews with actors involved, it was possible to identify these relevant mechanisms responsible for the lifecycle of IT capabilities: creation, development and stability. The analysis of this successful case can shed some light over the process of capabilities creation process.
Dynamic capabilities and collaborative innovation: a case study in the textile industry of Santa Catarina, Brazil
Authors: De Montreuil Carmona Linda Jessica , Dos Santos Parisotto Iara Regina
Published: February 2021

With increasingly fiercer competition, many industrial firms with similar characteristics are concerned with obtaining competitive advantages that allow them to differentiate themselves for survival, efficiency and profitability. Based on the Dynamic Capability Theory (Eisenhardt Martin, 2000; Teece, 2007, 2014; Teece, Pisano, Shuen, 1997), this research aimed to investigate how dynamic capacities and collaborative innovation in textile manufacturing are developed. To this end, a case study was conducted in a textile manufacturer, in which it was sought to distinguish the opportunities detection processes directed to innovation, the approach to these opportunities and the management of threats through the reconfiguration of internal and external organizational resources. For triangulation, data collection included primary data from semi-structured interviews and secondary documentary and audiovisual data. The research identified the following processes: 1) constant search for the best way to select clients, satisfy and anticipate their needs; 2) search for innovation and improvement in products, processes and practices; 3) leadership engagement and teams with innovation. The contribution of this work lies in the identification, empirical evidence and analysis of the processes involved in Dynamic Capability in the perspective of innovation, offering a model to analyze the processes linked to dynamic capacities, facilitating their understanding and verification. The results of the study showed that these capabilities act not only as a cause of innovation, but also as a consequence, establishing a continuous virtuous cycle oriented towards collaborative and dynamic innovation of products involving the manufacturer, its suppliers and customers, generating loyalty and sustaining a competitive advantage in the textile sector.
Willian P. Barnett and competitive evolution: a theory of Red Queen
Authors: Ribeiro Thiago de Luca Sant'ana , Teixeira José Eduardo Valladares
Published: February 2021

The book "The Red Queen among organizations: how competitiveness evolves" synthesizes and extends several works in which William P. Barnett studies competition among companies, based on the idea that organizations learn through the act of competing and, by doing so, they become stronger competitors over time. A review of this book is presented here, summarizing the theory developed by Barnett and the empirical tests that the author carried out for the validation of his main hypotheses in two industries, with partially confirmatory results. In addition to the exposition of theory and its tests, the results of a bibliometric research carried out at ISI Web of Science, which investigates the impact of Barnett's work and its influence on different lines of research aimed at competition amog companies are also presented.
Organizational Performance Measurement: A Study in a Pubic University Hospital
Authors: Chiareto Joice , Corrêa Hamilton Luiz , Carneiro da Cunha Júlio Araújo
Published: February 2021

This study aim to evaluate the organizational prerformance measurement system from a university hospital daily routine. To achieve the objectives of this research, the methodology of single case study was used, and as data sources an interview with the manager responsible for performance evaluation and documentary research. The results demonstrated that the performance measurement system had a lot of characteristics foreseen by the academic literature, challenges still may arise. Although the existence of direct relationship between performance measurement results with the financial results along with the high of involvement of senior management and departments of the institution with the performance measurement activities, some challenges were identified. The main one is related to the misalignment between the selection and categorization of some indicators and the organizational goals. Such disalignment may be caused by the existence of punctual feedback instead of global ones, priority focus on control and not in establishing goals, and priority approach for the measurement system usage in legitimacy and control and not in the strategic decision making.
Permanence or reinsertion of the aged in the labor market: an alternative for communities directed to the sustainable development and for valuation of the local culture
Authors: Filho Miguel Arantes Normanha
Published: February 2021

This study focuses on the permanence, or reinsertion of aged people, with satis­faction and dignity, in the labor market. By the experience acquired through the years acting as a multiplier of their knowledge, bringing, as a consequence, the per­manence of the new generations in the communities, causing sustainable develop­ment and, in a secondary form, but also relevant, the valuation and perpetuation of the local culture. The study was generated from approaching, studies, and instruc­tion through the following subjects: Community and Local Power: Reconfiguring and a New Signification and The State and the Aging, during the Gerontology course of PUC-SP. The evolution of the study shows the need for more thorough approach to the subject. Those inquiries should be fortifying the community, with the maintenance of the local culture. Without that there would be the sense of return to the past.
The misleading route of the last Brazilian tax system reforms
Authors: Marquezini Simone Vilela
Published: February 2021

This  article  is  intended  to  analyze  how  the  Brazilian tax system reached its present form by  remarking the effects of the tax nature over both  the  economic  efficiency  and  the  social  equity.  Theoretically, systems which inflict at higher rates over the production are used to burdening the consumers in an indistinct way. On the order hand, if income and propriety are charged over, it can result in less efficiency of the productive resource position. Indeed, this article is aimed to clear up Brazil’s landscape, in which added-value taxes and several social contributions prevail, as a way for income collection. Brazilian society is  evaluating  some  proposals  for  reforming  its tax  system,  the  outlook  for  real  changes  with  the  productive chain deburdening, the “ fiscal war”,  and the high level of concealment together with  a tributary planning.
Strategical alliances in technology and innovation: the joint venture Nokia-Gradiente
Authors: Villaça Nelson Aparecido Gomes , Torrezan Samuel
Published: February 2021

Currently, in the academic  and  enterprising  world, great importance and emphasis have been  given  for  the  formation  of  strategical  alliances. However, there are few available studies related to the formation and the consolidation of national and international  strategical  alliances  in  Brazil.  Thus,  the  present  article  aims  to  contribute  for  the  development  of  the  subject  in  question,  by  presenting  and  analyzing  a  successful  case  of  trategical alliance  in  technology  and innovation between  a  foreign  company,  Nokia,  and  a  national one, Gradiente.
Organizational improvisation, jazz and the representations of time in organization
Authors: Aranha Elzo Alves , Garcia Neusa Abbud Prado
Published: February 2021

Nowadays, it is possible to verify an  increase  of academic articles about the phenomenon of time on  Organizations  Studies   field  which  has  close relation  to change  management  in  organization. Recently, investigations about time are associated to organizational improvisation and some of these researches offer  organizational  formats  and models.  This  article  aims  to  verify  how  cyclical and  linear  perspectives of time are present in organizational improvisation. Therefore, this article was structured in the following segments: the  first is  an  introduction,  the  second  deals  with  some conceptual aspects of cyclical and linear perspectives  of  time;  the  third  describes  organizational improvisational  conceptual  frames;  the  fourth presents  a  description  of  the  relations  between cyclical  and linear perspectives of time and organizational improvisational conceptual frames; and the  fith presents the  final considerations.
Tourism and informal labor: an inevitable binomial?
Authors: Soares Luis Augusto Severo
Published: February 2021

The  article  deals  with  the  characteristics  of the  tourist  employment,  now  becoming  more and  more  informal  due  to  the  productive  decentralization,  the   flexible  specialization  and to  the  deterioration  of  working  regulations associated  to  the  increase  of  temporary  jobs used by companies as  a form  of compensating the seasonal losses and to the effective growth of  disqualified  labor,  originated  from  other segments of  the  local and  regional economies, marginalized in face of the tourist performance (tourist monoculture)  and the lack  of planning for  the  activity  (labor  formation,  insertion  of communities into  the tourist businesses –  productive absorption – among other factors).
Entrevista
Authors: Dolabela Fernando
Published: February 2021

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The social responsibility and its effects on the Sabesp company’s actuation
Authors: Ferreira Regiane Aparecida De Almeida , Passanezi Paula Meyer Soares
Published: February 2021

The increasing level of consumer’s conscientiousness resulting from the larger access to information as well as the development of actions in certain organizations have guided the decisions of consumers during the buying act. This new procedure has conducted some companies to emphasize the effects of certain actions developed by them, such as the social responsibility ones, which aim to reach some specific market share, besides communicating a new entrepreneurial image. The objective of this article is to present the main social actions of Sabesp – Companhia de Saneamento Básico do Estado de São Paulo (Basic Sanitation Company of the State of São Paulo) and show the results reached by the adoption of a new management performance which generated a change of image in the company actuation. The methodology used was based on a bibliographic research and on a study of case.
Brazil: the international insertion, the ethics of the elite’s new face of and the consolidation of the ways of domination
Authors: Rangel Ronaldo Raemy
Published: February 2021

The text searches to demonstrate that the recent Brazilian insertion in the international context, establishes politic actions of the ruling class that have launched the country in a period of unstable balance. This insertion, within the proposed shapes, demands the constitution of a “society of the control”, in which the force of the consensus captures the forms of collective conviviality and the social responsibility. Thus, the speech that presents the insertion as the guarantee of a “new age of stability and prosperity”, in fact must be perceived as an orientation where both the macroeconomic mechanisms and the vision of risk generate a system in which all conflict is considered as retrocession and all rejoinder as an empty space, since such speech inverts the signals of the order references, in other words, uses them as elements of expansion of the control through the devices that shape the new politics.
The telecommuting and the contact center’s quality life
Authors: Biasi Douglas De , Pera Fábio Augusto
Published: February 2021

The conditions  and  the habits  of  a person can implicate  in her  health  and  productivity  at the job. This affirmation  is  more significant in  high stress  professions  like  contact  center’s  agent. This paper analyzes the work at home, or telecommuting, and its contribution to enterprise’s quality of work life and productivity improve. A quantitative research with a great national con-tact center company proves the telecommuting workability  for  the  regularization  of  basic  as-pects of workers life.
Life quality satisfaction in the work regarding the bio-psycho-socials and organizations: a comparative study among professors of a public university
Authors: Stefano Silvio Roberto , Gattai Maria Cristina Pinto , Rossini Viviane , França Ana Cristina Limongi
Published: February 2021

In  this  study,  it  was  intended  to  know  more deeply about the  satisfaction  level  of the  public university professors with the quality life at work (QLW) comparatively  to  the  private  university ones, being taken as base the bio-psycho-socials factors  of the  two groups. For  so  much, a  field research was accomplished through the selection of a sample of professors from a public university of  the  State  of Paraná  and a  private  university of the State of São Paulo. A solemnity-report instrument was applied  with  sixty  seven subjects and  the  obtained  data  were  tabulated  with  the averages  of  the  results  obtained  for  each  attribute. The appraised dependent variable – the de-gree of the professors’ satisfaction in relation  to the variables of QLW offered by the researched universities – was classified in biological, psycho-logical,  social  and  organizational.  Starting  from these data, it took place a descriptive analysis.
Reinsertion of the aging worker on job market: is cluster an alternative?
Authors: Foguel Flávio Henrique dos Santos , Filho Miguel Arantes Normanha
Published: February 2021

This essay  focus  on the reinsertion of the aging worker,  specialized  worker,  connected  to  the productive  sector  of  micro,  small  and  middle companies,  satisfactorily  and  deservingly,  in  a cluster  or  in  a  Local  Productive  Arrangement (LPA), defined for this study as community. Aging people  is considered,  in  this work, as  a multiplier  of  knowledge,  bringing  as  consequence the  valuation  and  the  perpetuation  of  the  local culture, by means of the permanence of the new generations on their communities, resulting on a sustainable development. The study of this ques-tion is justified by the necessity of a greater com-mitment and effort  from each  society sector on creation of a new paradigm  to the work,  which includes the aging people reinsertion together the young  workers  insertion.  An  effort  which  will preserve  the  competitiveness  market  benefits with clear rules and borders, keeping the human development  and the  equity  as main objectives, which enlarges the child and the young formation focused  on  the  market  job,  creating  conditions of  work to  aging  people, that are abandoned  in many aspects of their social life, specially by the family, and that in its great majority are destitute of financial resources to live with dignity.
Strategies of business interna-cionalization in digital products. A Brazilian cellular telephony case
Authors: Ferreira Paulo Sidney , Bruno Marcos Alberto Castelhano
Published: February 2021

The cellular telephony market crossed expressive changes of late years. The explosion of consumption, the globalization and the technological advances transformed the cellular market into the one of the most competitive in the world.  This scenery promotes the interest of promising nations, like Brazil, today, the sixth biggest cellular market. The more used alternative, of late years, by international companies that intend to go into these countries, has been the strategist alliances. In this article, it is intended to analyze the inter-national  alliance  between  Nokia  and  Gradient and  also  the  obtained  results.  The case shows the appropriation of the use of cooperation strategies for going into an international market.
The insertion of corporate social responsibility in the administration curriculum in Brazil
Authors: Miranda Nonato Assis de , Silva Dirceu da , Simon Fernanda Oliveira , Veraszto Estéfano Vizconde
Published: February 2021

In the article, the results of a research about corporative social responsibility and the organization of the administration course curriculum in Brazil are presented. The main objective was to identify the given importance to the CSR, from the analysis of the curriculum of the course and its subjects’ summaries. It is a qualitative research in which the data were analyzed, according to the method known as content analyses, proposed by Bardin (1977). The results indicate that the CSR is still a subject that does not deserve prominence in the management curriculum of the higher education institutions. However, it was observed that there is preoccupation with the thematic when observed the oficial documents of Brazilian Ministry of Education and the Federal Management Council that guide the graduate curriculum in the country.
Factors that influence business strategies of direct foreign investments in emerging countries
Authors: Leite Sá Cláudia Wirz , Medeiros Janann Joslin
Published: February 2021

The purpose in this article is to propose an analytical model of the factors that influence business strategies of direct foreign investment in emerging markets. To this end, a literature review was conducted to identify the factors considered relevant to business investment in developing economies. The analytical model was developed on the basis of this review. This model includes external factors (driving mechanisms) and internal factors (leveraging mechanisms). Two dimensions of external factors were identified: macroenvironmental (localization advantages) and micro environmental (internalization advantages). The third dimension, internal factors, is composed of characteristics of the investing firms themselves (proprietary advantages). This model can be applied to the analysis of industries as a whole or to specific industrial segments, in terms of their attractiveness to foreign direct investment.
Tourism and Globalization: some perspectives
Authors: Soares Luis Augusto Severo
Published: February 2021

In this article, one searches to reflect on the implications of the globalization in the tourism, being recognized the possibility to carry through distinct comments on this phenomenon and its effect in the tourism, beyond arguing the consensus that defines it. Front to this objective, we will deal with the globalization as a movement preceded for the mundialization processes and internationalization that generates many transformations in the society, that is, an interlaced movement to a series of resolutions that intervene with the tourism. With the objective to direct the analysis to the specific field of study, it will be presented, from the perspective of Boaventura de Souza Santos, some of the influences in the tourist activity, having understood them as necessary points in order to the planners and administrators of the tourism understand it and motivate it without limiting themselves to the ways proposed by the consensus that exists in the idea of globalization.
Mapping the strategic approach in academic publications about the Third Sector
Authors: Machado Augusto Cesar Marins , Francisconi Karine , Chaerki Sergio Filipe
Published: February 2021

The Third Section is conigured in a wide and rich ield of researches and investigations; however, the academic production of critical and analytical studies regarding the social organizations in that section can still be considered incipient. In speciic areas as strategy, in the theoretical or empiric ield, it is noticed the strong and total relationship with the private world, what does not make unfeasible any of the study techniques and conceptions for the organizations of the Third Section. In this theoretical essay, it is aimed to introduce what is discussed about strategy, in the main academic publications of the Third Section presented in the ANPAD meetings, from 1997 to 2006. Among the aspects or central theme found in the research are the deinition of strategy, the formation of the strategies, the strategic alliances, the indicators, the stakehold ers and the strategy as practice. The possibility of inding those themes elapses of the particularities of that section, characterized in its structure or functionality.
Public Administration of Municipal Solid Waste (MSW): the experience in Lençóis Paulista City
Authors: Manfrinato Jair Wagner De Souza , Martins Benedito Luiz , Esguícero Fábio José
Published: February 2021

In this article, the management of the MSW in Lençóis Paulista city is discussed. The ineficient public administration of the wastes and also the social awareness of a group of people who survived by using the leftover of these wastes, have made necessary the organization of an Integrated Management Plan of MSW, which was created by the Municipality in partnership with São Paulo State University (Unesp). The results were obtained with the restructuring of the Recycling and Composting Plant, the implementation of selective collection, the creation of a collector cooperative in partnership with the Disabled Association, and thus generating social inclusion, an increase in recyclable materials, as well as in the increase in the life of the landill, and the implementation of the composting process.
Sustainable tourism in Brazil: utopia or possible way?
Authors: Bacal Sarah Strachman , Melo Ana Julia De Souza , Widmer Gloria Maria , Pereira Raquel Da Silva
Published: February 2021

The work deals with relations between man, the environment and tourism, considering that this activity is focused mainly on the exploitation of the natural and cultural resources of a place, region, or country. The seduction that tourism carries in the regions of weak economy and holding of attractive natural resources leads to the thought of the activity as a miracle to break the vicious circle of stagnation of the economy and represents the coming of foreign investment increasing. In this context, the tourism puts in motion million people seeking mobilize their free time in annual tourist travel, searching landscapes different from those that are part of their daily life, and exerting activities not imposed by the pace of work and the oppressive environment of the urban centers. To track this rate, the receiving localities end up taking some kind of developmental race that does not have the protection of nature, culture, or the welfare of the involved communities as priority, justifying statements on tourism as a destroyer of the places, which are responsible for its existence.
Cooperation and Development: a study of case in network cooperation
Authors: Cruz June Alisson Westarb , Quandt Carlos Olavo , Martins Tomás Sparano , Reis Julio Adriano dos , El-Kouba Amir
Published: February 2021

The need to develop new surviving strategies and competitive advantage by individuals and organizations make cooperation to obtain complementary competences and potentialities very important, through the insertion of social actors in multiple networks of relationships and interactions.  This research was made in an Association Network of Carrinheiros[1] located in Curitiba and in the coast of Paraná.  The objective of the study was to analyze the structural characteristics of the network and its implications to develop collective actions. The data was collected through questionnaires, interviews, document analysis, and the daily direct observation of the network.  An interaction system between individuals and organizations from various sectors in society could be verified. This interaction stimulates the structured work connected to associations and cooperatives.  Between the actors of the network, concepts and realities are different, as well as individual objectives are distinct.  However, they converge to a common general objective that establish a common base for collaborative work.
Study of the sustentability indicator ecological footprint: a theoretical-empirical approach
Authors: Ribeiro Marcia França , Peixoto José Antonio , Xavier Leydervan De Souza
Published: February 2021

This article aims to describe the methodology of Ecological Footprint, a tool to measure, communicate and compare the development of nations, using a theoretical and empirical grounds through a literature search conducted in the literature. The content of the study initially discusses the deinitions, the assumptions adopted, the method for calculating the indicator and the main advantages and disadvantages of using the method of Ecological Footprint. The results for this indicator, in different countries worldwide, shows that Brazil has an ecological surplus, allowing the social and economic development with conservation of natural resources.
Local Productive Arrangements and their influences in regional economics development
Authors: Pessoa Demeure Adolfo Menezes , Silva Vandre Alex da , Galão Fabiano Palhares , Rogel José Carlos , Chiusoli Cláudio Luiz
Published: February 2021

The article possesses the mark of demonstrating the paper of the clusters in the regional economical development by the actors' cooperation in the productive chain. By this way was used a bibliographical review and descriptive-exploratory as methodology to realize this work. The article shows as it results the substation of the companies agglomerateds formation in several region, do they belongs at the same business or of the existing companies suppliers, like a alternative way to search of the competitive advantadge.  That can be deserved yet like a new economic trend in Brazil and in the other wolrd region, that do the companies adopt a different way in front of the new challenges. By the way it´s generator of a new economic geography of development, therefore to start from the moment that occurs this corporate cohesion, whose purpose is the seek of the competitive advantadge, that can be used to put down the production costs, to promote the exportation and permit the technological innovations.
Programs of quality improvement: an exploratory study in large Brazilian construction companies
Authors: Pinto Silvia Helena Boarin , Carvalho Marly Monteiro de , Ho Linda Lee , Flores Sharon Rigazzo
Published: February 2021

This article aims to identify the major characteristics of the implementation of quality programs in large construction companies in Brazil. This study focuses on the most accepted and implemented models such as ISO 9000:2000, ISO 14001, Six Sigma and Total Quality Management (TQM). An exploratory study was carried out in seven large companies (approximately 37% of the total number). These companies were chosen from the “500 Largest and Best Brazilian Companies” list, published by Exame Magazine, in 2005, out of a total number of 15 large companies in the sector. The indings of this study show that the companies have been implementing quality programs, have been using more basic quality tools, and have been dificulty accounting resources that come from the implementation of quality programs.
GLOBALIZATION AND STRATEGIES FOR THE WINE PRODUCTION SECTOR IN BRAZIL: THE EMERGING VALE DO SÃO FRANCISCO POLE  DOI: 10.5585/riae.v8i1.1623
Authors: Ramalho Pedro Jorge Pereira , De Sousa António João Coelho
Published: February 2021

The wine production sector is going through a transition state all over the world. It is breaking up national boundaries and resulting in the adherence to a economic, strategic and political transnationality (globalization). Facing a surplus, the industry reconfigures itself. This article, which is the result of research work that led to a Master degree dissertation, focuses on this reconfiguration. Its specific objectives are: (i) to reflect on the business competitiveness of the local (Vale do So Francisco) and national wine production sector in a global market, focusing the analysis on the identification and discussion of adjustments that are being implemented, (ii) proposing additional lines of strategic action, (iii) analyzing prospects of success in the new global competitive environment. The research adopted the comparative multiple case study method. The results highlight the existence of a strategic and competitive potential that can be translated (if the proper conditions are created business structures and operational management aspects) into the establishment of a "competitive geographic concentration in line with the Michael Porter's clusters for competitiveness.
STRATEGIC GROUPS: A STUDY OF THE BUSINESS ADMINISTRATION DEGREE COURSES IN THE SÃO PAULO CITY  DOI: 10.5585/riae.v8i1.1626
Authors: Langrafe Taiguara Freitas , Boaventura João Maurício Gama , Da Silva Ralph Santos , Da Silva Dirceu
Published: February 2021

The aim of this study is to identify the strategic groups formed by Institutions that run undergraduate courses in Business Administration in the city of So Paulo, Brazil. This is an exploratory research, since there are no hypotheses to test, but it is also descriptive because it describes strategic groupings. Primary data were gathered directly in the Institutions studied and secondary data were obtained from the Ministry of Education (MEC). The regulatory variables used incorporate coercive institutional isomorphic dimensions. The findings corroborated the use of that instrument with those regulatory variables, as it improves the structural analysis of the sector, and could serve as a reference for studies on other sectors which are subject to regulatory forces similar to those explicitly found in third level Education.
The strategy’s interactions with learning and culture: a study in a family organization
Authors: Silva Leilianne Michelle Trindade da , Baptista Luciene Lopes
Published: February 2021

This paper aims to understand the relationships between strategy, learning and organizational culture, to explain the dynamic interaction that occurs in the phenomenon of cultural transformation of a family organization to a professional management structure. This is an exploratory study, with qualitative approach, using the method of case study, developed in a Brazilian family company by the fast food segment. The primary data were collected by conducting interviews and secondary data were formed by organizational documents. The data interpretation was based on analysis of content. It was found that organizational learning was an experience to perpetuate the teachings considered relevant to the strategic performance of the organization, while opening a new path towards the professionalization of the company investigated.
Competitive advantage: operationalizing the concept based on the Resource-Advantage Theory
Authors: Rossi Ricardo Messias , Silva Andrea Lago
Published: February 2021

The objective of this study was to develop a method based on the “competitive advantage” concept for the internal analysis of organizations in the context of competition. A qualitative and exploratory research was carried out. From a theoretical literature review on this subject, a preliminary internal analysis methodology was developed, which was then improved with the information collected from the field research. The field research consisted of six case studies conducted in companies working in the area of agrochemical industry in Brazil. Hence, this study proposes a way to operationalize the concept of resources (a theoretical gap observed by some authors). In managerial terms, this study contributes providing administrators with a method of analysis that deals with decisions regarding the management of resources of an organization.
A logística na internacionalização dos portos marítimos
Authors: Nevado Pedro Picaluga , Soares José Miguel
Published: February 2021

Como é que um porto marítimo pode ser crescentemente competitivo? Este artigo, conceptual, parte da logística para aproximar os portos dos seus potenciais clientes especialmente as empresas exportadoras nacionais e as empresas multinacionais. Acompanhar as movimentações estratégicas dos potenciais clientes é o principal impulsionador da internacionalização dos portos. Com base nesta proposta enquadrada pela globalização e pela confluência entre a logística e as estratégias corporate internacionais concluímos com cinco proposições mais detalhadas para a competitividade dos portos.
Strategies for fostering corporate entrepreneurship
Authors: Rodrigues Leonel Cezar , Maccari Emerson Antonio , Pereira Alexsandro
Published: February 2021

This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability.
RATIONALITY IN THE STRATEGIC DECISIONS
Authors: López José Emilio Navas , Martín Luis Ángel Guerras , Navarro Antonio Montero
Published: February 2021

The goal of this paper is to analyze the relative convenience of using a rational process for making strategic decisions. According to traditional views, the strategic decision making process should be aligned with the so-called rational or synoptic process. Nevertheless, a look at the decisions taken by firms clarifies that this is far from the truth, -there are many aspects which could foster or refrain the degree of rationality. After explaining a wholly rational strategic process coupled with its potential strengths, this paper presents the principal criticisms to the model, in addition to the factors conditioning the level of rationality of the process in practice. As a consequence of this comparison, our conclusions defend the use of an intended rational process, bearing in mind the multiple internal and external influences that will affect the decision scheme, undermining the degree of rationality.
The Cultural Logic of the Business Internationalization Process: The Acquisition of a Certification of Origin SealHttp://Dx.Doi.Org/10.5585/Riae.V9i2.1670
Authors: Almeida Simone De Lira , De Paiva Júnior Fernando Gomes , Guerra José Roberto Ferreira
Published: February 2021

The study discusses the cultural dimension in the business internationalization process. Institutional communications of SEBRAE regarding the certification of origin of the curd cheese from Pernambuco are analyzed as trade integration effort in foreign markets. The hermeneutic interpretive inspirated method is adopted as support for the document analysis that investigates the relevance of the cultural dimension in the business internationalization process. The results show that certification of origin means a strategy to develop the local culture and assimilation of the other territories cultural logic. In this sense, tradition and cultural identity are recognized as dynamic elements, since the meanings of the product in the culture of origin are modeled to cultural patterns of destination through a translation process that reduces the psychic distance between nations involved in international negotiation.
Governance and Strategy Implementation in Local Clusters to Improve the PerformanceHttp://Dx.Doi.Org/10.5585/Riae.V9i2.1672
Authors: Günther Helen Fischer , Pereira Maurício Fernandes , Loch Murialdo , Costa Alexandre Marino
Published: February 2021

Micro, small and medium enterprises (MSME) are designed to operate in networks, cooperatively, in order to obtain benefits that would not occur through the alone action, and encourage the development of local productive arrangements (LPA). Emerge the need for synergy between the actors, operationalized by the mechanisms of integration, which must be managed for efficiency. These characteristics of cooperation and interaction impact the achievement of the objectives and strategies, and administrative functions and plans. Therein appear one of the challenges of present time: how to implement the strategies, plans, and how to make the strategy works? Governance emerges, then, as a medium to achieve the objectives and, so, talk about it in the LPA extends the focus on developing management methods to maintain the idiosyncrasies, to the same extent as they contribute to the effectiveness and improvement in performance.
The Influence of Agglomerations Concerning the Generation of Externalities for EnterprisesHttp://Dx.Doi.Org/10.5585/Rie.V9i2.1673
Authors: Tavares Bruno , Antonialli Luiz Marcelo , Pereira dos Santos Michelle Inocencio
Published: February 2021

This article aims to identify, through theoretical analysis, the influence agglomerations have in the generation of firm externalities. Hence, the idea is established by demonstrating that productive clusters are different, although largely ignored in a vast number of articles and in the development of public policies; which can be identified by the various existing typologies (Pedersen, 1997, Van Dijk; Sverrisson, 2003, SUZIGAN 2006). The study was based on the theory of productive clusters and in national and international empirical papers. Consequently, we conclude the agglomerations do not have equal potential to generate externalities, rather, it is expected the contribution that companies can receive is dependent upon the characteristics of each. In addition, we propose a few approaches for companies, government agents and public policy makers.
Municipal Strategy for Local Development: The Case of the Strategic Planning of Blumenau-ScHttp://Dx.Doi.Org/10.5585/Riae.V9i2.1676
Authors: Moretti Sérgio Luiz do Amaral , Zucco Fabricia Durieux , Crnkovic Luciana Helena , Pizzinatto Nadia Kassouf
Published: February 2021

Strategic planning (SP) is undoubtedly an important tool for the management of municipalities, mainly due to the consequential regulations established by the Fiscal Responsibility Law, and also the City Statute, which exercise constant pressure on local governments. This study proposes to examine the importance of Municipal Strategic Planning (MSP) for regional development, and specifically as a means of correlating strategy and the results that shall be achieved. Therefore, we selected the city of Blumenau, SC, which adopted a growth strategy through capitalizing on touristic events based on its German tradition: Oktoberfest, held in the spring and Sommerfest in the summer. The field research adopted the procedure to explore, qualitatively, the case in question through interviews with those directly involved in the decision-making process, within the government and the authorities involved. The results indicate the success of the municipal government and Blumenau’s community in improving its touristic activities concerning the aforementioned events by incorporating an ample SP. In recent years, this collaboration has made an influential contribution to local development.
Strategic Management in Education and its Impacts on Service ProvisionHttp://Dx.Doi.Org/10.5585/Riae.V9i3.1682
Authors: Montenegro Carolina Barbosa , Nóbrega Kleber Cavalcanti , Souza Tereza
Published: February 2021

The constant changes in service standards sharply affect private schools, organizations offering services deemed essential. This context promotes, in effect, a new customer profile, demanding better quality of service, and making use of greater autonomy. Thus, these services are affected by strategies established by senior management. This article’s objective is to analyze how strategies developed in a private school reflect on the quality of offered services, according to the managers’ point of view. Focusing on education services, the formulation, development and control of strategies were analyzed using three directors from one school. To undertake the case study, interviews were conducted, using a subsequent comparative analysis. It was revealed that all employees acknowledge the school’s organizational identity, in addition to a strategic planning process performed at a national level, serving as a basis for development strategies. The three interviewed managers serve different functions, yet the results indicate that despite working in different activities, they seek to maintain harmony when conducting scholastic activities, providing support to existing arrangements. Finally, it can be established that each one, within his/her vision and responsibilities, is working strategically to ensure organizational objectives. Arrangements are made to communicate the principal strategies, in addition, seeking to promptly resolve any interference that may affect the smooth progress of established action plans.
Succession in Family Businesses and its Impact on Business Strategy: Case Studies in the Corporate Sector of Medical Product ManufacturersHttp://Dx.Doi.Org/10.5585/Riae.V9i3.1691
Authors: Zilber Silvia Novaes , Maccari Emerson Antonio , Filho José Vicente Carneiro , Nohara Jouliana Jordan
Published: February 2021

In a highly competitive market, the demands for new market positioning, redefinition of objectives and innovative concepts of business management make increasingly prominent leading companies define their competitive strategies to ensure long-term survival. An occurrence in the life of a business that can affect the strategy in companies, particularly characterized as family-run businesses, is the succession process, and the consequences that may result from this process require adaptive management in times of change. Therefore, the purpose of this study is to clarify how the succession process occurs in small and medium-sized enterprises, characterized as family businesses. To this end, we studied three companies in the same sector of the economy, specifically, medical and dental product manufacturers within the industrial sector, using an exploratory method through case studies. Studies revealed coincident points in the three companies, the most striking being the occurrence of succession occurring by removal of the founder, whether for medical reasons or by death. We also address the issues concerning lack of a more elaborate planning for the succession process. The most significant changes were observed in the organizational structure of enterprises in the immediate aftermath of the founder’s succession, when businesses undertook a new dynamic.
Internationalization of Small and Medium Enterprises in High Impact Factor Administration Journals: 2000-2008Http://Dx.Doi.Org/10.5585/Riae.V9i3.1692
Authors: Gomes Giancarlo , Silveira Amelia , Amal Mohamed
Published: February 2021

The article analyzed the scientific output of the Internationalization of Small and Medium Enterprises (SME) within four international journals between 2000-2008, through: exploratory research; qualitative methods; documentary analysis; and purposeful sampling. 26 articles were analyzed, considering their research objectives, theoretical frameworks, adopted methodologies and their principal contributions to the subject. It was acknowledged that these papers aspired to understand, analyze, interpret and identify the reasons and importance of the internationalization of SME. The Uppsala model was referenced in a number of polls, and principally presented the quantitative method. The main topics discussed were: the importance of social capital and networks in their internationalization and global alliances; management skills and personal skills of managers; distribution channels; the relationship between performance and size of the international organization; in addition to the role of experience abroad.