bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM di Desa Pematang Tinggi, Kecamatan Kerumutan, Kabupaten Pelalawan
Authors: Sari Dian Puspita , Ibrahim Mariaty
Published: August 2024

Kabupaten Pelalawan, Desa Pematang Tinggi, Kecamatan Kerumutan menjadi lokasi penelitian ini. Desa ini adalah di tetapkan menjadi wilayah kawasan desa agrowiasata yang tentunya akan merasakan dampak dari datangnya wisatawan sehingga hal tersebut menjadi motivasi didalam membuka UMKM. Penelitian ini bertujuan untuk mengetahui kinerja UMKM di Desa Pematang Tinggi terhadap inklusi keuangan dan literasi keuangan. Melalui literasi dan inklusi keuangan dapat mendorong UMKM , dengan begitu para pelaku usaha dapat merencanakan , pengelolaan dan juga menerapkan sistem pengelolaan yang baik supaya terhindar dari kejahatan penipuan. Variabel terikatnya adalah kinerja UMKM (Y), sedangkan variabel bebasnya adalah inklusi keuangan (X2) dan literasi keuangan (X1). Didalam penelitian ini, statistik kuantitatif dan deskriptif digunakan sebagai metodologi. Penelitian ini juga menerapkan metodologi asosiatif kausal yang akan membahas mengenai keterkaitan antara variabel yang di susun sebagai rangkaian interaksi kausal. Partisipan didalam penelitian ini adalah seluruh pelaku UMKM Desa Pematang Tinggi. Sebanyak 55 responden dijadikan sampel penelitian melalui penggunaan pendekatan sampling jenuh (sensus) dan non-probability sampling. Proses penyebaran kuesioner yang dinilai secara statistik dengan program SPSS 29. Dapat disimpulkan dari penelitian ini bahwa kinerja UMKM di Desa Pematang Tinggi, Kecamatan Kerumutan, Kabupaten Pelalawan dipengaruhi oleh literasi keuangan dan inklusi keuangan secara signifikan.
Pengaruh Pengawasan Kerja dan Komitmen Karyawan Terhadap Kinerja Karyawan Pada Hotel Grand Elite Pekanbaru
Authors: Laia Trinitas , Suryalena Suryalena
Published: August 2024

Dalam industri perhotelan, kinerja karyawan merupakan salah satu penentu utama keberhasilan sebuah hotel dalam memberikan pelayanan yang berkualitas kepada para tamu. Pengawasan kerja dan komitmen karyawan adalah dua faktor yang sering dikaitkan dengan peningkatan kinerja dalam literatur manajemen sumber daya manusia. Riset ini dimaksudkan untuk mengetahui keterkaitan antara pengawasan kerja dan komitmen karyawan dengan kinerja karyawan di Hotel Grand Elite Pekanbaru, dipilih sebagai variabel X yakni  Pengawasan kerja dan komitmen karyawan dan kinerja karyawan untuk variabel Y. Metode Regresi Linear Berganda dipilih dalam riset ini. Sampel sebanyak 52 responden dari total 107 populasi yang dihitung dengan rumus Slovin. Teknik pengambilan sampel yaitu accidental sampling, yang berarti sampel dipilih secara kebetulan, sehingga siapa pun yang bertemu dengan peneliti dapat dijadikan sebagai responden. Data diuji degan program SPSS Statistik versi 24. Hasil uji menemukan bahwa pengawasan kerja berdampak positif dan signifikan pada kinerja karyawan, dengan thitung 10,918 > ttabel 2,008 serta sig 0.000 < 0.05. Selain itu, komitmen karyawan juga berdampak positif dan signifikan pada kinerja karyawan, dengan thitung 10,918 > ttabel 2,008 serta sig 0.000 < 0.05. Secara bersama-sama, pengawasan kerja dan komitmen karyawan terbukti signifikan memengaruhi kinerja karyawan nilai Fhitung = 176,629 > Ftabel = 4,038, dengan tingkat signifikansi 0,000.
Analisis Pengaruh Likuiditas, Solvabilitas, dan Rentabilitas Terhadap Return Saham Pada PT.Indofood Sukses Makmur, Tbk.
Authors: Nurkhasanah Aulia , Munandar Aris , Rahmatia Rahmatia
Published: August 2024

Penelitian dijalankan melalui tujuan guna mengetahui serta menguraikan adanya pengaruh likuiditas (QR), solvabilitas (DAR) & rentabilitas (ROE) secara parsial dan secara simultan terhadap return saham pada PT. Indofood Sukses Makmur, Tbk. Penelitian tersebut merupakan jenis penelitian Asosiatif. Cara menetapkan sampel mengaplikasikan teknik purposive sampling melalui populasi 34 tahun dan jumlah sampel selama 19 tahun dari tahun 2004-2022. Teknik analisis data dalam penelitian menggunakan analisa rasio atau kinerja keuangan yaitu likuiditas QR, solvabilitas DAR & rentabilitas ROE serta analisis statistik yaitu menggunakan analisis asumsi klasik termasuk uji normalitas, uji multikolinearitas, uji hetorekedastisitas, uji autokorelasi, analisis regresi linear berganda, koefisien korelasi berganda, uji determinasi dan uji hipotesis terdiri dari uji t dan uji f. Penelitian tersebut memiliki nilai uji normalitas senilai 0,200 > 0,05 yang memiliki arti statistik penelitian berdistribusi normal, dengan uji multikolinearitas yang menyatakan variabel QR, DAR & ROE tidak terjadi multikolinearitas, sama halnya dengan uji hetorekedatisitas dan uji autokorelasi yang menyatakan tidak terjadinya gejala heterokestisitas dan gejala autokorelasi sehingga penelitian ini dapat dilanjutkan pada uji hipotesis, dengan pemgambilan keputusan penelitian menggunakan analisis statistik secara parsial yang kemudian menarik kesimpulan yaitu: (1) Likuiditas QR berpengaruh positif terhadap return saham, (2) Solvabilitas DAR tidak berpengaruh secara signifikan terhadap return saham, (3) Rentabilitas ROE tidak berpengaruh secara signifikan terhadap return saham, (4) QR, DAR & ROE berpengaruh secara simultan terhadap return saham pada PT. Indofood Sukses Makmur, Tbk.
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Terhadap Keputusan Pembelian di Bozzi Coffee Jakarta Selatan
Authors: Hemas Dinda Putri , Cyasmoro Verry
Published: August 2024

Penelitian ini ditujukan untuk mengidentifikasi apakah terdapat pengaruh dari kualitas produk, persepsi harga, dan lokasi terhadap keputusan pembelian di Bozzi Coffee Jakarta Selatan. Metode deskriptif pendekatan kuantitatif digunakan untuk mengumpulkan data. Pelanggan bozzi coffee berjumlah 100 responden digunakan sebagai populasi. Teknik purposive sampling digunakan untuk mengambil sempel. Survei dilakukan selama bulan April sampai dengan Juni 2024. Peneliti menggunakan 20 responden untuk diukur melalui uji validitas dan reliabilitas. Sedangkan metode analisis yang digunakan analisis linear berganda meliputi uji normalitas data, uji heteroskedastisitas, uji multikolinearitas, uji linearitas, uji regresi linear berganda dan pengujian hipotesis dengan uji F dan uji T.  perangkat lunak IBM SPSS tipe 27 digunakan untuk melakukan pengolahan data. Hasil dari penelitian ini menyatakan bahwa kualitas produk dengan nilai signifikansi 0,153 yang berarti terdapat pengaruh yang positif namun tidak berpengaruh signifikansi terhadap keputusan pembelian sedangkan persepsi harga dengan nilai signifikansi 0,003 dan lokasi dengan nilai signifikansi 0,000 yang berarti keduanya berpengaruh positif, dan signifikansi terhadap keputusan pembelian di Bozzi Coffee Jakarta Selatan. Pada uji F menunjukkan nilai signifikansi sebesar 0,001 < 0,05 menunjukkan bahwa secara simultan H1 diterima dan dinyatakan variable kualitas produk, persepsi harga dan lokasi memiliki pengaruh signifikansi terhadap keputusan pembelian di Bozzi Coffee. Temuan ini memberikan implikasi bagi Bozzi Coffee untuk terus meningkatkan kualitas produk dan memperhatikan harga serta lokasi untuk menarik lebih banyak pelanggan.
Challenges in Consumer Adaptation to Immersive Technologies: A Comprehensive Literature Review
Authors: Rachmawati Aliviya Kurniya , Heryanto  , Tornando Hengki
Published: August 2024

This study examines the challenges consumers face in adopting immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) in consumer behavior, with the primary aim of exploring barriers and developing strategies to enhance technology adoption. Utilizing a comprehensive literature review method, the research analyzes peer-reviewed articles and industry reports published between 2016 and 2023. The findings indicate that while VR and AR hold significant potential to transform consumer experiences by providing rich, interactive environments, several challenges hinder widespread adoption. Key obstacles include high costs, complex user interfaces, and substantial training and education needs. Additionally, data privacy issues and the need for seamless integration with existing systems are highlighted as major concerns. These findings are crucial for both academia and industry; for academics, the research contributes to the theoretical understanding of consumer behavior in the context of immersive technologies, while for industry practitioners, it offers insights into overcoming practical adoption barriers. Recommended strategies include developing more affordable and user-friendly devices, enhancing educational resources, and effectively addressing privacy concerns to foster greater consumer engagement and adoption. The study underscores the potential of VR and AR to revolutionize marketing and consumer interactions, provided these challenges are effectively managed. Furthermore, by addressing these barriers, companies can leverage immersive technologies to create richer, more engaging consumer experiences, thereby driving higher levels of customer satisfaction and loyalty. This comprehensive approach ensures that both theoretical and practical aspects of immersive technology adoption are considered, paving the way for successful implementation in various sectors.
Pengaruh Current Ratio, Debt To Equity Ratio, Total Asset Turnover, dan Net Profit Margin Terhadap Return On Assets
Authors: Dini Risnawati  , Devyanthi Syarif
Published: August 2024

Kinerja yang konsisten dari sektor manufaktur selama tiga bulan pertama tahun 2023 memberikan dorongan positif bagi perekonomian Indonesia, terutama di tengah ketidakstabilan ekonomi. Menurut BPS, industri produktivitas memuat profit sebesar 18,67 persen dari total ekonomi Indonesia sepanjang tahun 2023. Metode yang diterapkan selama penelitian berlangsung adalah metode kuantitatif dengan teknik analisis deskriptif dan verifikatif yang membantu memberikan gambaran perusahaan dan menjelaskan mengenai hubungan CR, DER, TATO dan NPM terhadap Return on Assets. Metode kuantitatif digunakan untuk melakukan penelitian pada populasi atau sampel tertentu dengan mengumpulkan data menggunakan alat penelitian yang ditetapkan, kemudian menganalisis data secara kuantitatif atau statistik. Teknik analisis deskriptif digunakan untuk menjelaskan secara rinci masalah yang telah diidentifikasi sebelumnya, sedangkan teknik analisis verifikatif digunakan untuk menguji validitas dari hipotesis yang telah dirumuskan, Teknik analisis yang dimanfaatkan saat penelitian adalah analisis verifikatif yang meliputi asumsi klasik dan uji hipotetesis. Metode yang digunakan dalam pemilihan sampel penelitian ini adalah purposive sampling, di mana sampel tidak dipilih secara acak tetapi dipilih berdasarkan pertimbangan yang ditetapkan oleh peneliti. Berdasarkan kriteria ini, dari populasi sebanyak 26 perusahaan, hanya 11 perusahaan yang dipilih sebagai sampel untuk penelitian ini. nilai Ftabel adalah 2,48. Karena nilai Fhitung (55.807) lebih besar dari Ftabel (2,48), maka H0 ditolak dan H5 diterima, yang berarti terdapat pengaruh CR, DER, TATO, NPM secara simultan terhadap Return on Assets. Berdasarkan temuan nilai R, didapati R Square sebesar 0.826 mengindikasikan bahwa CR, DER, TATO, NPM memiliki dampak 82,60 % pada Return on Assets, sementara sisanya, 17,40% dipengaruhi oleh faktor-faktor lain.
Pengaruh Net Profit Margin, Current Ratio, Debt to Asset Ratio, dan Return on Equity Terhadap Price to Earnings Ratio
Authors: Lestari Permata Setya , Vina Merliana
Published: August 2024

Nilai perusahaan pada sektor pertambangan meningkat karena memiliki nilai tambah yang menarik bagi investor. Harga batu bara untuk Oktober di pasar ICE naik 1,58% menjadi US$166,75 per ton, sedangkan kontrak Agustus naik 0,75% ke level US$150 per ton. Meski demikian, laba bersih ADRO turun 25,97% dibandingkan periode yang sama pada 2022, dari US$1,34 miliar menjadi US$3,47 miliar, dengan pendapatan bersih turun 1,75% YoY dari US$3,54 miliar (sekitar Rp52,70 triliun) menjadi US$3,47 miliar (sekitar Rp52,18 triliun). Kenaikan harga batu bara tetapi penurunan pendapatan bersih emiten sektor ini menunjukkan fenomena dalam sektor batu bara, yang membuat nilai perusahaan menjadi lebih mahal, khususnya dalam hal Price to Earning Ratio. Penelitian dilakukan dengan memperhatikan tujuan dalam peneltian yaitu menganalisis hubungan Net Profit Margin, Current Ratio, Debt to Asset Ratio dan Return On Equity pada Price to Earning Ratio. secara simultan atau parsial pada perusahaan sub sector pertambangan yang terdapat pada BEI periode 2015-2022. Metode Kuantitaf dengan teknik analisis deskriptif dan verifikatif telah digunakan selama penelitian ini berlangsung, dimana hasil analisis deskritif akan membantu memberikan gambaran perusahaan secara umum, sedangkan hasil analisis verifikatif akan membantu mengetahui besaran pengaruh yang terdapat diantara setiap variabel yang digunakan selama penelitian. Hasil temuan hipotesis, uji T menemukan bahwa Net Profit Margin, CR, dan DAR berpengaruh signifikan, tetapi untuk DAR memaparkan pengaruh negative yang signifikan, sedangkan variable ROE tidak berdampak signifikan pada Price to Earning Ratio. Temuan uji F menunjukkan variabel-variabel tersebut secara simultan berdampak signifikan pada Price to Earning Ratio. Temuan uji R menemukan bahwa variabel Net Profit Margin, CR, DAR, dan ROE berkontribusi sebesar 97,6% terhadap Price to Earning Ratio, dengan 2,4% dipengaruhi oleh faktor lain.
The Influence of Product Quality, Brand Image, and Trust on Purchasing Decisions of Garnier Products in Batam
Authors: Priyono Eky , Wasiman Wasiman
Published: August 2024

Specifically, this research aims to examine the factors that influence customers' purchasing decisions in Batam regarding Garnier items, specifically focusing on trust, product quality and brand image. No exact figures are given regarding the total number of people who have purchased or utilized Garnier products. Using the Lemeshow algorithm, a sample of 100 respondents was selected using purposive sampling. Data were analysed using a multivariate linear regression model that took into account data quality assessments, classical assumptions, impacts and hypotheses. Product quality influences purchasing decisions by 17.5%, brand image by 24.4%, and trust by 70.5%, according to the findings of a multiple linear regression study. An additional 58.9 percent of purchase variance can be explained by factors including product quality, brand image, and trust., according to the coefficient of determination (R2) test results. Furthermore, t-tests and F-tests demonstrate that the purchasing decisions of Garnier products in Batam are positively and significantly influenced by product quality, brand image, and trust, both individually and collectively. Furthermore, both t-tests and F-tests were conducted to assess the individual and collective impacts of these variables. The findings show that product quality, brand image, and trust each have a positive and significant influence on the purchasing decisions of Garnier products in Batam, both independently and collectively. The significance of these characteristics in influencing customer behaviour is also visible, and trust plays a very important role. The findings of this research highlight the importance of trust, coupled with product quality and brand image, as factors influencing Batam consumers' purchasing decisions to purchase Garnier goods. For marketers and business strategists, these insights underline the need to prioritize building and maintaining consumer trust, ensuring high product quality, and fostering a strong brand image to enhance customer acquisition and retention.
Pengaruh Respon Konsumen, Daya Tarik dan Citra Merek Terhadap Keputusan Pembelian Alfamart Buana Impian Batam
Authors: Rustam Triana Ananda , Ningsih Sri Widya
Published: August 2024

Mengetahui bagaimana reaksi pelanggan, persepsi merek, dan daya tarik mempengaruhi keputusan pembelian di Alfamart Buana Impian Batam menjadi tujuan penelitian ini. Teknik kuantitatif eksploratif dari penelitian sebelumnya digunakan dalam penelitian ini. Pelanggan Alfamart Buana Impian 2 Kelurahan Tembesi Kecamatan Sagulung Kota Batam menjadi populasi penelitian dengan jumlah sampel sebanyak 204 orang. analisis. Karena besarnya populasi tidak dapat dipastikan, pengambilan sampel bergantung pada gagasan Jacob Cohen. Pertanyaan langsung terhadap responden digunakan dalam pengumpulan data. Program SPSS v.26 akan digunakan untuk membantu dalam pengolahan data yang diperoleh. Keputusan pembelian Alfamart Buana Impian Batam dipengaruhi secara signifikan oleh daya tanggap pelanggan, daya tarik, dan citra merek, hal ini dibuktikan dengan kesimpulan penelitian dan hasil uji f sebesar 110,014. Nilai thitung variabel respon pelanggan sebesar 2,823 > 1,971 dengan nilai sig berdasarkan temuan uji t. 0,002 < 0,05, menandakan diterimanya hipotesis H1. Dengan ambang batas signifikansi 0,000 < 0,05, maka nilai t hitung untuk variabel citra merek adalah 6,603 < 1,971, sehingga hipotesis H2 diterima. Nilai t hitung variabel daya tarik sebesar 3,396 > 1,971 dengan tingkat signifikansi 0,000 < 0,05 menunjukkan diterimanya hipotesis H3. Adapun hasil uji koefisien determinasi sebesar 0,718, didapatkan daya tarik dan citra merek mempunyai pengaruh sebesar 71,8% terhadap keputusan pembelian konsumen Alfamart Buana Impian Batam.
Pengaruh Disiplin Kerja Terhadap Produktivitas Kerja Pegawai (Studi Kasus Pada PT. BPR Syariah Harum Hikmah Nugraha Leles Garut)
Authors: Febriani Nadia , Thaha Abdurrahman Rahim
Published: August 2024

This study examines the effect of work discipline on employee productivity at PT. BPR Syariah Harum Hikmah Nugraha Leles Garut. Work discipline is one of the important factors that contribute to improving employee performance. The purpose of this study is to understand the extent to which work discipline affects employee productivity in the company. The approach used in this research is quantitative method with descriptive and associative analysis. Quantitative data were collected through distributing questionnaires to employees of PT BPR Syariah Harum Hikmah Nugraha Leles Garut. Data analysis techniques include validity test, reliability test, correlation test, determination test, and hypothesis testing. The results showed a strong correlation between work discipline and work productivity. Work discipline is proven to have a positive and significant influence on employee work productivity. Based on these findings, the management of PT BPR Syariah Harum Hikmah Nugraha is advised to improve stricter work discipline policies and provide training and development to strengthen work discipline. These steps are expected to encourage an increase in overall work productivity in the company.
Pengaruh Fasilitas Modal, Inovasi Produk, dan Literasi Digital pada Pengembangan Usaha Mikro, Kecil, dan Menengah di Wilayah Kota Depok
Authors: Novianti Dwi Laras , Saptono Ari , Wibowo Agus
Published: August 2024

Micro, Small and Medium Enterprises (MSMEs) have a very strategic role in national economic development. The role of MSMEs is very large for economic growth in Indonesia, with a percentage of the number reaching 99% of all business units. Based on data from the Ministry of Cooperatives and MSMEs. Based on data. City opendata.jabarprov.go.id every year there is an increase in the number of MSME business actors, so that competition is increasing and there is a need for excellence. However, there are obstacles experienced, including those related to capital, utilization of social media and online applications in marketing, products that are still monotonous, lack of human resources both in quantity and quality, and constraints in choosing strategic locations. From the problems faced by MSME actors, it causes business actors to have difficulty in developing their businesses. This research was conducted using a survey method using primary data and sampling using the Probability Sampling Method technique. The sample used was 336 respondents, namely MSME business owners in Depok City. The research used path analysis with SPSS application through classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (coefficient of determination test, F test, and T test), and sobel test. Based on the research results, the variables of capital facilities and digital literacy affect product innovation. The variables of capital facilities, product innovation, and digital literacy affect business development. The variables of capital facilities and digital literacy have an indirect effect on business development through product innovation.
The Effect of Readiness of MSMEs Actors, Human Resource Potential, and Accounting Understanding on the Implementation of SAK EMKM
Authors: Hakim Bintang Nur , Ridwan Ridwan
Published: August 2024

In this study, the human resource competency, accounting knowledge, and readiness of micro, small, and medium-sized enterprise (MSME) actors in Bandung Kidul District, Bandung City, are investigated to see how they influence the implementation of SAK EMKM. Quantitative methods were utilised to administer surveys to 115 MSME participants participating in SAK EMKM. During the data analysis process, validation, reliability, normalcy, multicollinearity, t-tests, and F-tests were all included in the considerations. The results indicate that the human resource competency, accounting knowledge, and preparedness of MSME actors significantly impact the implementation of SAK EMKM and that this impact is partially simultaneous. More specifically, the t-count for accounting understanding was 3.410, the t-count for human resource competency was 4.957, and the t-count for MSME actor preparedness was 2.540, with a significance level of 0.012. It was determined that the regression model generated a significant F-count of 27.332 when the significance threshold was set at 0.000. To improve the execution of SAK EMKM, it is essential to strengthen the preparation of MSME players, as well as their competence in human resources and their awareness of accounting rules. According to the study's findings, participants in the MSME sector ought to be provided with specialised training and resources to enable them to improve their financial reporting and conform to the standards presented by SAK EMKM. By addressing these challenges, micro, small, and medium-sized enterprises (MSMEs) may be able to adhere to financial standards with greater ease, which will ultimately assist both their expansion and the broader economic development of the district of Bandung Kidul.
Pengaruh Brand Image, Kepercayaan Merek dan Informasi Kemasan Produk Terhadap Keputusan Pembelian Produk Scarlett di Kota Batam
Authors: Adventina Evriati Sitorus  , Realize
Published: August 2024

The main objective of this research is to explore the influence of brand image, brand trust, and product packaging information on purchasing decisions for Scarlett products in Batam City. This research is descriptive in nature and uses a quantitative approach for data collection and analysis. The population that is the research subject is Scarlett body lotion users in Batam City in 2024. To determine the sample size, the Jacob Cohen formula was used which resulted in a total of 204 respondents selected using the purposive sampling method. This research involves various tests, including data quality tests, classical assumption tests, influence tests, and hypothesis tests. The results of multiple linear regression analysis show that brand image contributes 14.2% to purchasing decisions. Meanwhile, brand trust contributed 28.9% to purchasing decisions, and product packaging information contributed 21.3% to purchasing decisions. Analysis of the coefficient of determination (R²) reveals that overall, variance in purchasing decisions can be explained by brand image, brand trust, and product packaging information with a total contribution of 63.3%. The results of the t test and F test show that brand image, brand trust, and product packaging information have a positive and significant influence, both partially and jointly, on purchasing decisions. These findings emphasize the importance of these factors in influencing consumer behavior in the context of purchasing Scarlett products in Batam City.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Studi Pada E-Commerce Lazada di Kota Bandung
Authors: Ramadhan Ade , Sarah Siti
Published: August 2024

Lazada is an online shopping platform that provides a wide range of products, including electronics, stationery, children's toys and baby equipment, as well as health supplies and travel products. This lesson wants to know the impact of product and service quality to Lazada e commerce customer satisfaction within city Bandung. This lesson applies a descriptive and verifiable approach in a quantitative method. Probability sampling is a sampling technique in wherein element or fellow the population have the commensurate replacement become selected as a sample. The population in this study consists of 16.000,000 Lazada application users with samples 100 answerers. Data analysis approach applied includes data quality checks, classical assumption tests, normality tests, and influence tests. As on hypothesis examine, the t-test and f-test are used support by SPSS application. Outcome reveal lest product quality had a significant influence with a tcal value of 5,008 and a significan level of 0.000. In addition, service quality also own significan clout on customer satisfaction, with a T count value of 2,306 and a significan level of 0.023. Simultaneously, these two factors contribute significantly to customer satisfaction, as evidenced by the f-value of 3,895 and p-value 0.19. That’s possible resume that there is a significant relation among product quality and e-service quality and customer satisfaction. on Lazada Bandung.
Pengaruh Sosial Media dan Entrepreneurial Network dengan Digital Marketing Communication sebagai Pemoderasi Terhadap Kinerja Marketing
Authors: Martin  , Sendri  , Ratnaningtyas Kshanti Devi
Published: August 2024

Kinerja marketing yang optimal merupakan tujuan utama setiap perusahaan karena mampu memberikan keunggulan kompetitif dan meningkatkan profitabilitas. Penelitian ini bertujuan untuk mengevaluasi pengaruh media sosial dan entrepreneurial network, yang dimoderasi oleh digital marketing communication, terhadap kinerja pemasaran. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner skala Likert dan analisis menggunakan Smart-PLS. Dari 360 responden yang berpartisipasi, hasil analisis menunjukkan bahwa media sosial dan entrepreneurial network secara signifikan memengaruhi kinerja pemasaran. Media sosial telah terbukti menjadi platform efektif untuk membangun kesadaran merek, meningkatkan keterlibatan pelanggan, dan memperluas jangkauan pasar. Sementara itu, entrepreneurial network memainkan peran penting dalam menciptakan peluang baru dan memfasilitasi kolaborasi strategis yang dapat meningkatkan penetrasi pasar dan inovasi produk. Namun demikian, digital marketing communication sebagai pemoderasi menunjukkan hasil yang menarik dalam konteks penelitian ini. Meskipun memiliki dampak negatif langsung terhadap kinerja pemasaran, digital marketing communication mampu meningkatkan efektivitas entrepreneurial network. Hal ini mengindikasikan pentingnya peran communication yang tepat dalam mendukung kolaborasi dan pertukaran informasi antar anggota entrepreneurial network, yang pada gilirannya dapat memperkuat strategi marketing perusahaan secara keseluruhan. Implikasi praktis dari penelitian ini adalah perlunya perusahaan untuk meningkatkan pemanfaatan media sosial oleh tim pemasaran, serta memperluas entrepreneurial network dengan dukungan digital marketing communication yang efektif. Mendorong kolaborasi internal dan eksternal melalui platform digital dapat menjadi strategi yang efektif dalam mengoptimalkan kinerja marketing dan mencapai tujuan bisnis jangka panjang.
Integrating SWOT Analysis and Business Model Canvas: A Strategic Approach for Indonesian Coffee Shops
Authors: Sumara Rendy
Published: August 2024

The coffee shop industry in Indonesia has experienced significant growth due to changing consumer preferences towards urban lifestyles and coffee consumption as a daily habit. Coffee shops have evolved into centres for socializing and conducting business, contributing to Indonesia's creative economy by promoting local employment, creativity, and innovation. This research aims to investigate the strategic combination of SWOT Analysis and the Business Model Canvas to improve the competitiveness and sustainability of coffee shops, focusing specifically on Kedai Kopi Semangat in Bekasi. The study utilizes a qualitative approach, incorporating in-depth interviews, participant observation, and online review analysis. Data were collected through semi-structured interviews with owners, managers, baristas, and customers, as well as participant observation to capture daily interactions and operational practices. Additionally, online reviews were analyzed to gain insights into customer perceptions and satisfaction. Through a case study design, a comprehensive exploration of phenomena in the unique context of Kedai Kopi Semangat is conducted, offering valuable contextual insights. The findings reveal several strengths of Kedai Kopi Semangat, such as an iconic rooftop area, strategic location, and strong brand visibility. However, the coffee shop also faces notable weaknesses, including limited parking access and high costs of goods sold (COGS). Opportunities identified include the growing trend of specialty coffee consumption and the increasing popularity of local coffee shops. Conversely, threats consist of frequent new coffee shop openings and economic fluctuations that could affect consumer spending. The study concludes that integrating SWOT Analysis and the Business Model Canvas provides a robust framework for strategic planning and business sustainability. This integrated approach helps coffee shop owners optimize their strengths, address weaknesses, seize opportunities, and mitigate threats. The strategic insights gained from this research can guide coffee shop owners in navigating the complexities of the market and achieving long-term success. By addressing the specific needs and challenges of coffee shops in Indonesia, this study contributes to the overall development and sustainability of the industry, offering practical implications for business owners and managers. Specifically, the research suggests targeted strategies such as enhancing customer experience, optimizing operational efficiency, and developing innovative marketing approaches to ensure sustained competitive advantage.
The Effect of Return on Assets, Interest Rates, and Inflation on Stock Prices in Private Banks 2015-2023
Authors: Melinda Renita , Berliani Kartika
Published: August 2024

The objective of this research is to examine the impact of inflation, interest rates, and return on assets (ROA) on the stock prices of private banks that are listed on the Indonesia Stock Exchange between 2015 and 2023. With approaches to verification and description, the research methodology is quantitative. The financial reports from banking sub-sector companies obtained through documentation approach and literature review constitute the secondary data used. The study sample, which included Bank OCBC NISP (NISP), Bank BCA (BBCA), and Bank Permata (BNLI), was selected using purposive sampling. Descriptive and verification statistics, such as multiple linear regression and traditional assumption tests, were used to analyse the data. The t-test results indicate that while interest rates have a nearly substantial negative link with stock prices, inflation has no significant effect on stock prices, and return on assets (ROA) has a large positive effect. The findings of the F test demonstrate that the combination of ROA, interest rates, and inflation in the regression model significantly affects stock prices. According to the study, the stock prices of Indonesian private banks show no obvious effect from inflation, financial performance (ROA) and interest rates are major drivers. For investors and financial managers making financial strategy and investment decisions, these findings offer insightful information.
ANALISIS BUSINESS MODEL CANVAS DAN VALUE PROPOSITION CANVAS SEBAGAI STRATEGI PENGEMBANGAN USAHA BISNIS MAKANAN SEHAT PASCA PANDEMI COVID-19
Authors: Afidah Nur
Published: August 2024

Pandemi Covid-19 membuat banyak perubahan dalam bagaimana pelaku usaha menjalankan bisnisnya. Berbagai adaptasi dilakukan untuk mempertahankan bisnis. Banyak usaha yang pada akhirnya terpaksa berhenti beroperasi namun tidak sedikit juga yang justru data bertahan dan berkembang dengan bisnis model yang baru. Asinan Niekting adalah salah satu UMKM kuliner yang tetap bertahan semasa pandemi. Produknya yang memiliki banyak manfaat baik untuk kesehatan menjadi salah satu makanan yang banyak dibeli orang, baik untuk konsumsi sendiri maupun untuk mengirimkan kepada yang sedang diisolasi. Saat pandemi berakhir, terjadi perubahan pula dalam metode belanja dan pilihan asupan masyarakat, di mana offline shopping kembali banyak dilakukan dan pilihan makanan pun semakin banyak. Kesadaran masyarakat akan makanan sehat pun terdistraksi dengan banyaknya pilihan makanan lain yang banyak ditemukan di tempat-tempat umum seperti mall, pusat kuliner dan juga pasar. Hal tersebut membuat Asinan Niekting merasa terancam mengenai kesinambungan bisnisnya di masa setelah pandemi. Untuk itu, tujuan dari penelitian ini adalah dapat memberikan sebuah strategi pengembangan usaha bagi bisnis. Metode yang digunakan adalah deskriptif kualitatif dengan cara menganalisis business model canvas dan juga value proposition canvas untuk melihat peluang pengembangan usaha yang dapat dilakukan. Data didaptkan dari hasil wawancara langsung dengan pemilik usaha dan juga analisis data internal Perusahaan. Hasil dari penelitian ditemukan bahwa pada saluran penjualan masih terdapat ruang untuk pengembangan. Untuk itu strategi yang direkomendasikan kepada Asinan Niekting adalah perluasan saluran penjualan dengan toko offline, penjualan di toko ritel, penjualan melalui aplikasi seperti GoFood, GrabFood, ShopeeFood dan juga Maxim serta penjualan melalui e commerce yaitu Shopee dan Tokopedia
Individual Investment: How Financial Literacy and Self-Monitoring Drive Investment Decisions
Authors: Bustani Bustani
Published: August 2024

Investment decision-making has undergone significant evolution with a focus on financial literacy and self-monitoring in the modern context. From early theories rooted in rationality and psychology, such as utility theory and consumer behavior theory, to a concentration on grasping financial concepts like inflation and risk, this journey is characterized by an increasing awareness of individual financial competence. This study explores the crucial roles of financial literacy and self-monitoring in shaping investment decisions in Banjarmasin, a city experiencing rapid economic growth in Indonesia. Using the theoretical framework of Behavioral Finance, the research identifies that individuals with higher financial literacy tend to make more informed, goal-oriented investment decisions while self-monitoring influences investment behavior towards more disciplined and adaptive choices. Employing a quantitative approach based on Partial Least Squares Structural Equation Modeling (PLS-SEM), data was collected through surveys using questionnaires developed from pertinent literature and validated instruments involving 100 individual investors in Banjarmasin who participated voluntarily as respondents. The study's findings reveal that financial literacy and self-monitoring significantly impact individual investment decisions, offering critical insights for developing more effective financial education and supportive investment policies applicable in Banjarmasin and globally. Despite limitations in generalizing to a specific sample, this research contributes to a literature that remains sparse in the context of local investors, advocating for further longitudinal, comparative, and technologically enhanced studies in financial literacy and investment decision-making.
Pengaruh Komunikasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Active Marine Industries Batam
Authors: Shofwan Ferdi , Khoiri M.
Published: August 2024

Penelitian ditujukan guna mencari besarnya pengaruh dari komunikasi dan juga disiplin kerja pada kinerja karyawan PT Active Marine Industries Batam. Proses penelitian akan berlangsung di PT Active Marine Industries Batam yang berperan sebagai objek penelitian. Untuk populasi maupun sampel yang dipakai selama proses penelitian ini adalah karyawan dari PT Active Marine Industries Batam. Untuk jumlah dari populasi penelitian ini adalah sebanyak 155, dan juga menjadi total sampel yang dibutuhkan. Untuk penggunaan teknik sampling adalah simple random sampling sehingga semua dapat dijadikan sampel pada penelitian ini. Proses penelitian ini akan memerlukan data yang akan dikumpulkan dengan penyebaran kuesioner sebagai angket untuk variabel yang diteliti. Hasil dari angket yang dikumpulkan akan di olah dengan bantuan program SPSS versi 26. Dari hasil olah data yang  keluar, dapat diketahui bahwa komunikasi dan disiplin kerja berpengaruh bersama-sama pada PT Active Marine Industries Batam pada variabel kinerja karyawan. Adapun nilai f hitung dari hasil olah data yang dilakukan adalah 116,804 > 2,66.
Pengaruh Kepuasan, Beban Kerja, dan Disiplin Terhadap Kinerja Karyawan PT Global Citra Pratama Batam
Authors: Jerico Jerico , Purba Tiurniari
Published: August 2024

This study aims to analyze the effect of satisfaction, workload, and discipline on employee performance at PT Global Citra Pratama Batam. This type of descriptive research with a quantitative approach will be used in this study. The population is a permanent employee of PT Citra Global Pratama Batam totaling 122 people with the withdrawal of saturated sampling technique. Regression analysis is used to examine the relationship between these variables by testing data quality tests, classical assumption tests, influence tests and hypothesis testing. The findings of multiple linear regression analysis revealed that satisfaction can increase employee performance by 28.8%. Workload can increase employee performance by 31.3%. Discipline can increase employee performance by 45.4%. In the analysis of the coefficient of determination (R2) reveals that satisfaction, workload and discipline can simultaneously provide an explanation for employee performance with a magnitude of 61.0%. The findings of hypothesis testing have shown that satisfaction, workload and discipline have a positive and significant effect partially and simultaneously on employee performance at PT Global Citra Pratama Batam.
Hubungan Karakteristik Responden Terhadap Perilaku Bullying Pada Remaja
Authors: Rahayu Wisha Listya , Wati Del Fatma
Published: August 2024

Background: individual or group. According to the International Center for Research on Women (ICRW), 84% of Indonesian children experience bullying in schools. Despite the prevalence, there is a lack of specific research investigating the relationship between respondent characteristics and bullying behavior among adolescents. This study aims to explore the association between respondent characteristics and bullying behavior among students at SMPN 8 Bukittinggi in 2023. Methods: This quantitative study employs an analytical descriptive approach with a cross-sectional design conducted in October 2023, involving a population of 491 students. Sample selection utilized purposive sampling, resulting in 83 respondents. Data collection was performed through questionnaires, and data analysis included univariate and bivariate analyses. Results: Findings reveal that out of 38 male respondents, 23 (60.5%) engaged in bullying while 15 (39.5%) did not. Regarding siblings, out of 80 respondents with more than one sibling, 38 (47.5%) engaged in bullying compared to 42 (52.5%) who did not. Among 82 adolescents from middle-income families, 38 (46.3%) were involved in bullying while 44 (53.7%) were not. Gender exhibited a significant association with bullying behavior (P value = 0.040 ≤ α), whereas no significant relationships were found between the number of siblings (P value = 1.000 > α) or economic status (P value = 0.470 > α) and bullying behavior. Conclusion: Hence, it is recommended for schools to enhance education and counseling efforts concerning bullying.
Hubungan Dukungan Sosial Dengan Manajemen Diri Penderita DM Tipe 2 Selama Pandemi Covid-19
Authors: Rahmadiya Siska , Herawati Tuti , Kurnia Dikha Ayu
Published: August 2024

Background: Diabetes Mellitus (DM) is a chronic degenerative disease that cannot be cured but can be controlled with routine care. The COVID-19 pandemic imposes a policy of limiting physical activity so that people with Type 2 Diabetes Mellitus experience difficulties in physical activity, fulfilling food and medicine needs access to health services and lack of self-awareness of checking blood sugar, so that people with diabetes mellitus experience a decrease in their ability to carry out self-care. Self-management is a drive or motivation that comes from within and outside the individual to achieve certain goals in managing and organizing themselves as well as possible. Social support has a major effect on the well-being of people with type 2 DM. Getting social support helps people with type 2 diabetes better control their disease.Methods: This quantitative study used a cross-sectional approach. The target population is Type 2 DM clients who seek treatment at the IV Koto Health Center. The sample in this study were all Type 2 DM patients selected in this study as many as 88 people. Data collection through questionnaires. The research instruments were the Summary Of Diabetes Self Care Activities Revised (SDSCA) Questionnaire and the S4-MAD Questionnaire for social support. Researchers conducted bivariate analysis, namely with self-management with a categorical data scale and the dependent variable was self-management so that the test used was the chi-Square test. As for age and length of suffering using the t test and Mann Whitney test. Results: The statistical test results of social support on good self-management obtained p value 0.010 which means there is a relationship between social support and self-management there are 53 people (93.0%) of 88 respondents who get less social support to do good self-management
Hypoglychemic activity of Moringa oleifera extract in streptozotocin-induced diabetic rats
Authors: Adawiyah Rabiatul , Setyawati Tri , Badaruddin Rahma , Listawati
Published: August 2024

Background: Diabetes mellitus, particularly Type 2 (T2DM), is a global health concern characterized by high blood glucose levels and insulin resistance.
Objective: This study aims to explore the hypoglycemic potential of M. oleifera, a plant that thrives in Central Sulawesi, using a rat model of T2DM.
Method: Healthy male Wistar rats (weight 200-300 g, aged 9-11 weeks) were used in the experiment. The rats were divided into five groups: normal control (healthy), negative control (diabetic without treatment), positive control (diabetic treated with 9 mg/200 g metformin), treatment 1 (diabetic treated with 400 mg/kg BW M. oleifera extract), and treatment 2 (diabetic treated with 800 mg/kg BW M.oleifera extract). Fasting blood glucose levels were measured enzymatically using the Glucose GOD FS kit from DiaSys. Data were analyzed using ANOVA followed by post-hoc analysis.
Results: The fasting blood glucose levels significantly differed among the groups (ANOVA, p = 0.0426). The normal control group maintained stable glucose levels (108.3 ± 8.34 mg/dL pre-test and 106.6 ± 29.67 mg/dL post-test). The negative control group showed a marked increase in glucose levels (185.3 ± 36.28 mg/dL to 268.6 ± 17.63 mg/dL). The positive control group (metformin) significantly reduced glucose levels (386.8 ± 64.22 mg/dL to 230.8 ± 25.82 mg/dL). Treatment 1 (400 mg/kg BW) reduced glucose levels from 292.2 ± 0.98 mg/dL to 218.1 ± 13.74 mg/dL, and treatment 2 (800 mg/kg BW) showed a substantial reduction from 287.3 ± 85.30 mg/dL to 145.3 ± 28.30 mg/dL. However, the Bonferroni post-hoc analysis indicated no significant differences between pre-test and post-test levels within each group.
Conclusion: The M.oleifera extract exhibited a hypoglycemic effect in diabetic rats, with the higher dose (800 mg/kg BW) showing a more pronounced effect.
Mutation analysis of SHP2, SOS1, and SOS2 related to dysregulation of Ras/MAPK pathway in Noonan syndrome
Authors: Karimah Nihayatul
Published: August 2024

Background: Noonan syndrome, characterized by short stature, congenital heart defects, and facial dysmorphology, results from dysregulation of the Ras/MAPK pathway. Mutations in Ras/MAPK pathway proteins such as SHP2, SOS1, and SOS2 are responsible for this condition.
Objective: This study aimed to model the mutations in SHP2, SOS1, and SOS2 using FoldX and predict the structural impact.
Methods: Mutations were sourced from the OMIM Database. Protein sequence was retrieved from UniProt, and evolutionary conservation profiles were estimated by ConSurf. The structures of SHP2 and SOS1 were obtained from Protein Data Bank, while the undefined structure of SOS2 was modeled using YASARA. FoldX was used to model the mutations in two steps: structure repair and residue mutation.
Results: The evolutionary conservation profile indicated that most mutations occur in the highly conserved residues. These mutations disrupt various important interactions at domain interfaces. The total energy changes were predominantly positive, indicating instability in the mutated proteins due to the loss of the domain interactions and some unfavorable local conformational changes.
Conclusion: FoldX is a valuable tool for modeling protein mutations and predicting altered function. The models demonstrate that the mutations contribute to the aberrant autoinhibitory control and catalytic activity of the proteins.
Rapid detection of Vibrio alginolyticus in seafood using the flgL gene and real-time polymerase chain reaction
Authors: Nurjayadi Muktiningsih , Putri Gladys Indira , Declan Jefferson Lynford , Krisdawati Ismaya , Juliansyah Dandy Akbar , Azzahra Maharanianska , Maulana Irvan , Kartika Irma Ratna , Kurniadewi Fera , Fahriza Tiara , Putri Adinda Myra Amalia , Berkahingrum Ayu , Rahmawati Atikah Nur , Anggraeni Rosita Gio , Sukmawati Dalia , Rahayu Sri , Saamia Vira , Wiranatha I Made , Abomoelak Bassam , El-Enshasy Hesham Ali
Published: August 2024

Background: Seafood is highly nutritious but poses health risks when contaminated with pathogenic bacteria like Vibrio alginolyticus, which causes food poisoning and can infect marine animals and humans.
Objective: This research aimed to determine the sensitivity and specificity of real-time polymerase chain reaction (rt-PCR) using the flgL primer pair to detect V. alginolyticus bacteria in seafood.
Methods: The rt-PCR method was used to detect V. alginolyticus quickly, specifically, and sensitively. The flgL primer pair was evaluated for amplicon length, Ct value, Tm value, and its ability to differentiate between target and non-target bacteria. In this research, the samples tested were red snapper and blood clams.
Results: The flgL primer produced an amplicon length of 224 bp. At 50 ng concentration, it yielded a Ct value of approximately 11.00 and a Tm of approximately 83°C. The flgL primer successfully differentiated between target and non-target bacteria. In sensitivity tests, it detected V. alginolyticus at concentrations as low as 1.86 x 10-3 ng/µL. Detection in seafood samples was also successful.
Conclusion: The rt-PCR assay using the flgL primer pair effectively detects Vibrio alginolyticus in seafood with high specificity, sensitivity, and rapidity. These findings support its use for rapid and accurate detection of pathogenic bacteria in seafood.