Tourism Technology with Ergo-Iconic Value Innovation for Sutainable Economic Development
Authors: Chandra Murti Dewi Widowati Hermajiwandini  
Published: February 2025

Introduction: This research investigates the impact of tourist attraction resonance on sustainable tourism development in Indonesia, building upon previous work by incorporating technology variables. Following the COVID-19 pandemic, Indonesian tourism is recovering, with foreign tourist arrivals showing an increase in 2022. The government has implemented a sustainable tourism program emphasizing environmental, social, cultural, and economic sustainability. This study examines how tourist attraction resonance influences sustainable development, focusing on the importance of community-based tourism, where local communities actively participate in tourism planning and management. The research highlights the crucial role of education and awareness in driving behavioral change among stakeholders to promote sustainable tourism practices.
Objectives: This study aims to complement and fill the gap of previous research related to sustainable tourism development by considering technological aspects as a measurable variable in supporting tourism after the COVID-19 pandemic.
Theoretical Framework:
This research is based on the concept of ergo-iconic value which emphasises comfort characterised by local icons, as well as the theory of sustainable tourism development which includes environmental, social, cultural, and economic aspects. This framework also includes the concept of community-based tourism that encourages the active participation of local communities in tourism planning and management.
Methods: Using a quantitative approach with a survey technique of 50 respondents conducted during a joint holiday period in April 2024 at the Belitung Island tourist attraction. The research went through 8 systematic stages, starting from identifying practical problems to developing solutions through cycles of planning, action, observation, and reflection.
Results: The research found five key aspects in sustainable tourism development:
Marketing information media: TikTok dominates (50%) as a tourist information platform.
Tourism objects: 90% of respondents chose nature tourism
Accountability: Appropriate service and no extra cost 50% each
Culinary: Halal food is the top priority (50%)
Technology: Ease of use (30 points) is the most important factor, followed by technological origin and time saving (25 points each).
Conclusions: This research underscores the pivotal role of technology integration with local values in fostering meaningful and sustainable tourism experiences. The dominance of TikTok as a key source of travel information signifies a paradigm shift towards visually driven and authentic travel experiences. This aligns with the growing preference for nature-based tourism (90%), emphasizing the urgency for environmentally conscious tourism models. Furthermore, the industry's growing accountability, reflected in service delivery alignment and pricing transparency, indicates a positive evolution towards more professional and sustainable tourism practices. The significant demand for halal food (50%) highlights the crucial need for inclusive and culturally sensitive tourism product development. Finally, the highest score for ease of use in technology adoption underscores the importance of user-friendly interfaces in supporting sustainable tourism initiatives, such as enhancing biodiversity conservation and minimizing environmental impact.