ANALYSIS OF A SERVICE STRATEGY FOR MANAGING BIG DATA IN SME
Authors:   Northwestern Institute of Management of RANEPA, St. Petersburg, Russia, Morozova Marina A. ,   Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia,   St. Petersburg University of Management and Economics Technologies, Institute of Humanities and Social Sciences, St. Petersburg, Russia, Azarov Artur A. ,   Northwestern Institute of Management of RANEPA, St. Petersburg, Russia
Published: December 2023

Goal. The use of big data technology can significantly improve the efficiency of enterprise management and strengthen its viability. The development of the Internet based on the use of big data technologies is an effective means to overcome the financial problems faced by small and medium-sized enterprises. Service platforms using new information technologies such as the Internet, big data and the sharing economy have unique service advantages that can provide cost savings due to the scale and volume of services provided. Such platforms are of great practical importance for the healthy and rapid development of small and medium-sized enterprises. Tasks. Technology-based enterprise development is difficult to achieve on their own, and they require targeted and professional knowledge provided by internal knowledge service departments, intermediary service agencies and government agencies. The purpose of this knowledge is to improve the knowledge reserves of small and medium-sized technological enterprises and stimulate their development and innovation. This paper analyzes the relationship between small and medium-sized enterprises and big data technologies, and raises issues related to awareness, technology, politics, and talent. In addition, appropriate strategies are proposed that can contribute to the development of small and medium-sized enterprises. Methodology. The authors used such research methods as statistical analysis, observation, generalization, description and graphical modeling. Results. In order to overcome these problems and promote the development of small and medium-sized enterprises in the context of big data technologies, it is necessary to implement appropriate strategies. First, it is necessary to conduct information campaigns and educational programs aimed at raising awareness about the possibilities of using big data in business. Secondly, government agencies and regulatory organizations should develop policies and legislation that promote the use of big data technologies and ensure the protection of enterprise data. Thirdly, it is necessary to support the development of affordable and easy-to-use data analysis solutions that will be available to small and medium-sized enterprises. Finally, it is important to invest in the education and training of qualified specialists in the field of data analysis and big data technologies. Conclusions. The implementation of these strategies will help create a favorable environment for the development of small and medium-sized enterprises based on big data technologies. This, in turn, will lead to an increase in the efficiency of enterprise management, strengthen its viability and stimulate innovation, contributing to the economic development of the country as a whole.