bluuebunny/crossref_metadata_2025 huggingface dataset:
A Corpus-Based Study of America Media Discourse on Traditional Chinese Medicine
Authors: Li Yafei
Published: December 2023

Traditional Chinese Medicine (TCM) has played a significant role in the lives of the Chinese people and is gradually entering the global arena. The process of its globalization can be mirrored by the mass media, such as newspapers, due to their capacity of reflecting the changes in the culture and ideology of a certain region. This study explored the changing trends in America Media Discourse on TCM from 1860 to 1959 in the aspects of vocabulary, readability, and content, based on the analysis of a self-built corpus. The findings reveal that over a century, American media reports on TCM have been picking words that are relatively simple and close to daily life, with a low content of academic vocabulary; scored high for the Flesch Reading Ease Readability formula, decreasing the difficulty of being understood by readers; ranged from shallow to deep in the overall perspective, reflecting the historical process of TCMs transmission and development in global terms.
Environmental Design Evaluation and Renewal of Chinese Archaeological Parks: A Tourist Perspective
Authors: Cong Wei , Shangyang Wu , Changming Tang
Published: December 2023

The study collected 150 questionnaires from each of the 15 archaeological parks in China, evaluated the environmental design problems that affect tourists travel experience from the perspective of tourists, and used the Kruskal-Wallis test and one-way ANOVA to explore the correlation between the three characteristics of archaeological parks and design problems, and finally proposed improvement suggestions. The literature review provided a theoretical basis for establishing the evaluation framework of the environmental design of archaeological parks and summarized the design problems that often occurred in previous archaeological parks. The results showed that tourists were mainly dissatisfied with the interpretation and display system, facility construction, landscape control, traffic organization, etc., and the geographical location and area of archaeological parks had a significant impact on some problems. The study reveals the importance of regular environmental design assessment and update for heritage parks. The study had implications for how archaeological parks formulate long-term plans, environmental design evaluation, renewal designs, and optimize management, which can enhance tourists travel willingness.
Analysis of Short Video Communication Mode of City Image under Cross-cultural Threshold: Taking Chengdu on Tiktok as an Example
Authors: Liu Zikun
Published: December 2023

Cities are carriers of culture, and the process of shaping and disseminating city image is also the process of exporting Chinese culture to foreign countries and attracting audiences. TikTok, as an overseas short-video sharing platform with the characteristics of fragmentation, interactivity, and fast dissemination, has attracted widespread attention from overseas audiences for its short videos about Chinese city image and culture, which has become an important channel for cross-cultural communication. This paper takes the international image shaping and dissemination model of the popular Chinese city Chengdu on TikTok as the research object and uses the 5W model and the encoding decoding theory as the theoretical basis to explore the strategies and effects of Chinese city image and culture dissemination on TikTok from a cross-cultural perspective. The study shows that Chengdus communication on TikTok is characterized by self-media as the major communication body, young travelers as the target audience, the use of city branding and other shaping perspectives as the content communication strategy, and the use of emotional resonance and cultural interactions to enhance the appeal and communication effect of the city, which provides some references and guidance to Chinas external communication of its city image.
An Analysis of Enterprise in the Nationalism Implementation of Modern Nation State
Authors: Xiao Caiqing
Published: December 2023

The rapid transformation from an agricultural economy to a capitalism industrial nation-state has revealed the spirit of this new-born nations nationalism spirit: Enterprise. It is one of the critical ideological transitions of modernization, so the development of the national economic system building also equal to the formulation and acceptation of nationalism spirit. However, when Alexander Hamilton the first Secretary, a firm nationalist showing Enterprise at the state policies, his passion of creating a multiple nation-state which supported by prosperous commerce and industry, has triggered querying, opposing and censuring. This passage is committed to explore the formulation of America spirit in the divergence between ruling group and the particularity of North America colonies which lead this nation to a liberalism capitalism leviathan, especially at the very beginning of a new state.
Euphemism from Sociolinguistics Perspective
Authors: Shi Ruiying
Published: December 2023

Euphemism is an important means of harmonizing interpersonal relations in language use. As a universal phenomenon in human language, in different cultural backgrounds and different language groups, different social classes have certain linguistic means to express euphemisms, so the research on euphemisms is very rich. Linguistics at home and abroad have conducted a lot of research on the origin, history, development and change of euphemisms from the perspectives of sociolinguistics, rhetoric, psychology and pragmatics. Since euphemisms are used in many fields of social life, they have had strong sociocultural characteristics since their birth. Therefore, this paper mainly analyses the pragmatic functions of euphemisms and the differences in their use in communicative contexts from the perspective of sociolinguistics. In this paper, the author uses the context theory and the comparative analysis theory of sociolinguistics to analyse euphemisms. The findings of this paper have a positive effect on cross-cultural communication and elimination of communicative errors.
Analysis of the Development of Japanese Animation Industry and Its Influence on Contemporary Youth
Authors: Fan Yijun
Published: December 2023

The animation industry has both economic and cultural value, and has attracted much attention for its strong commercial potential and cultural output. With the rapid development of the Japanese animation industry, the Japanese animation industry is increasingly innovative on the basis of absorbing the excellent traditional culture of the country, and promoting the formation of a complete industrial chain. Its animation content has a wide audience, especially young people. Animation has a dual impact on the psychology of young people, which is manifested in many aspects of thinking mode, values, aesthetic quality and consumption concepts. This paper examines animation communication from the perspective of culture and positive psychology, studies the positive and negative psychological impact of animation culture on young people, and encourages young people to form correct values under the influence of positive psychological states by means of strict access to works, education on social core values and strengthening positive guidance.
Exploring Gender: Beyond the Binary, Sorites Paradox, Fuzzy Logic, and Multidimensional Model
Authors: Xu Chang
Published: December 2023

The study of gender frequently employs a conventional binary framework to examine this subject matter. In recent years, there has been an increasing recognition of new gender identities beyond the traditional binary system. This study employs a literature review method to establish a comprehensive understanding of the concept of gender. Additionally, it endeavors to ascertain the number of genders by employing fuzzy logic and Sorites Paradox as analytical frameworks. As a result, greater examination of this method gives rise to ethical considerations, such as the justifiability of categorizing particular features as feminine or assigning a value to their degree of femininity. To effectively tackle this issue, the author has put up an alternative framework that acknowledges the intricate and multifaceted aspects of gender, so offering a fresh lens through which to comprehend gender dynamics.
Image Construction of Chinese Rural Culture on Short Video Platforms --The Case of " Classmate Zhang"
Authors: Zhang Yuetong
Published: December 2023

Short videos of rural culture have become a hot topic in China under the new media environment. Rural culture has also been reconstructed by short video creators and viewers because of the popularity of rural short videos. Classmate Zhang is one of the more typical examples. As a short video platform, the formation of the phenomenon that triggers a lot of attention to the dissemination of rural culture - Classmate Zhang, in the video influences peoples attitude towards rural culture through the extensive use of many types of symbols. Among them, the rural symbols play their value and realize rural culture dissemination by carrying as well as spreading cultural connotations and triggering emotional resonance among viewers. This study centers on the use of rural symbols in short rural videos, the way they have used the meanings they are constructed, and how symbols can be better utilized to achieve rural cultural communication.
Chinese Residents Attitudes Towards Social Media Advertising in the Post-pandemic Era: Taking Sichuan as an Example
Authors: Zhu Haojia
Published: December 2023

In the past few years, COVID-19 has swept the world. The global economy has been affected. However, the increasing frequency of online shopping increased the budget of many brands in social media advertising. Moreover, this year, many countries, including China, announced the primary end of the epidemic. Against this backdrop, it is unclear whether the epidemics impact has affected peoples attitudes towards social media advertising. This paper explores whether COVID-19 has affected the attitude of Chinese residents towards social media advertising. To achieve such a goal, this paper modified the advertising value mode, adding factors to measure the influence caused by COVID-19, disposable income, and city to explore if the attitude towards ads would be affected by different factors in the post-pandemic era. The method uses an online survey to collect data from 219 respondents about their perceived informativeness, entertainment, irritation, credibility, advertising value, and advertising attitude. Influence caused by COVID-19 and disposable income was also collected. The author used Smart PLS 3.0 to analyze the data. The final results show that the advertising value model may not be applicable in China or in such a period. Chinese residents focus on perceived credibility rather than other measure scales of that model. The influence caused by COVID-19 and disposable income positively affects residents advertising value and further affects advertising attitude and purchase intention. In addition, it suggests that in the post-pandemic era, researchers should consider the influence of the above factors when studying advertising.
Exploring Name Tendency: Taking Childrens Names as a Case
Authors: Wan Junxin
Published: December 2023

This paper is inspired by a chapter talking about name bias in the book Freakonomics by Steven D. Levitt and Stephen J. Dubnertalks and it discusses names (including first name and last name), typically childrens names from two perspectives, namely semantics of names and pragmatics of names. This paper also analyzes the way that the names of children are given by their parents in different countries, particularly in China and Germany, with the impact that these names have on childrens personality and career development. A name may seem like a simple combination of letters, but its impact on people may be much greater than imagined, whether in school or the workplace. Prejudice is the key factor that these consequences can have on a childs future, such as black-sounding names or gender-specific names. However, these biases are generally subconscious, and it is difficult for people to realize this and prevent such prejudice.
Exploring Inexpensive Kindness and the Underlying, Widespread Malevolence
Authors: Zhang Jiayang
Published: December 2023

The mediocre of people can be seen in all around ones life and most people cant sense it. To be more specific, it can be divided into two parts the thoughtless kindness and the evil without intention. This is a passage that talks about two popular phenomenon that exist in real life and talks about the possible solutions (in section 2 the author talks about the evil without intention and weighs the importance of gaining attention on the justice of the social system or the social morality and responsibility of people by comparing the two parts and as well pointed out the problems of J.Rawls ,gives out his own opinion, and analyzes the essence for solving the underlying and widespread malevolence; in section 3 the author introduces the thoughtless kindness by imagining the different situations when meeting beggars and analyzed the underlying reasons and possible solutions considering the current trend as well). As for the conclusion, the author again emphasized the importance of being thoughtful all the time (building up a system that belongs from the personal perspective).
Decoding Marilyn Monroes Iconic Sex Symbolism: Exploring the Driving Forces
Authors: Shen Yitong
Published: December 2023

Marilyn Monroe, a famous Hollywood star known as her own sex symbol, epitomized the ideal feminine image, especially in postwar America. Discussions about Marilyn Monroe commonly revolve around the male gaze, but frequently ignore the analysis of womens impressions and opinions of Marilyn Monroe. This research acknowledges the impression of Marilyn Monroe under the male gaze and explores the underlying reasons. Additionally, it analyzes the phenomenon of Marilyn Monroe being recognized and admired by women. The primary focus is on the factors that formed Marilyn Monroes sex symbol and the driving forces behind it. This article incorporates a wide range of sources, including but not limited to publications, videos, artwork, and peer-review articles. The findings of this research demonstrate that Marilyn Monroe is not exclusively an object of the male gaze; she is also regarded as an ideal image by female spectators. This phenomenon can be attributed to postwar consumerism ideology and prevailing gender stereotypes. This article offers a relatively new perspective that challenges conventional stereotypes of Marilyn Monroes image.
From Subculture to Mainstream: The Influence of Paris Is Burning on Voguings Evolution
Authors: Huang Ruxin
Published: December 2023

Voguing, now widely accepted as a dance form, prompts contemplation on how it gradually gained mainstream exposure from its origins in the non-mainstream field. The documentary Paris Is Burning has played a specific role in introducing voguing to many people for the first time. Through an analysis of the films content, subsequent reviews, and social reactions after its release, the impact of this documentary on voguings status can be discerned. After thorough research and analysis, it becomes evident that the development of voguing is closely related to the narrative presented in this documentary. The visuals and characters depicted therein truly the voguing milieu, shedding light on the group of individuals behind voguing that merits attention. Paris Is Burning effectively promoted voguings integration into mainstream culture. Through this research, the connection between film and voguing becomes clear, enhancing a better understanding of voguing.
The Transformation of Celebrity Public Image The Role of Interactive Media in Shaping Celebrity Personas and Comparing with Traditional Media
Authors: Xu Jiamu
Published: December 2023

This essay examines the changes in the public persona of celebrities in the era of digital media. It uses Noel Gallagher, a prominent musician who has established himself in both the pre-Internet and Internet eras, as an in-depth case study. By analyzing the interplay between traditional and interactive media in shaping the image of celebrities, this study offers valuable insights into the evolving dynamics of authenticity, interactivity, challenges, and opportunities that celebrities encounter. Gallaghers journey serves as a pertinent example, as it charts the progression of authenticity, from unguarded expressions to skillfully concocted personae.The article emphasizes the significant role of interactivity in transforming public perception by providing direct engagement and narrative control through social media platforms. The challenges and opportunities in the digital era are analyzed, taking into account the crucial balance between accessibility, privacy, authenticity, and image management. Additionally, the research underscores the wider sociocultural impacts of this transformation, including the impact on identity construction and the boundary between public and private lives.Noel Gallaghers narrative provides a perspective for comprehending the evolving facets of celebrity, genuineness, and self-representation in the contemporary era.
Study on the Definition of the Duty of Care in the Tort Liability of Platform Operators
Authors: Yu Zhihai
Published: December 2023

With the continuous development of Chinas online economy, online platforms have emerged and continued to grow. In order to protect the new industry, reduce certain legal risks, and protect the interests of consumers, Chinese Civil Code and E-Commerce Law have introduced Safe Harbor and the Red Flags Rule for the platform operators tort liability. This paper analyzes the comparative jurisprudence of cases from China and the United States, synthesizes many cases, and proposes more specific standards for the determination of knew or should have known. The existing system in China has been interpreted and modified in terms of jurisprudence, so as to make the introduction of its rules more concrete and operable. The paper also draws experience from the foreign system and solves problems based on the Chinese national conditions. From the perspective of the social law school, it studies the living method of western theories in China. Starting from Chinas actual situation, it puts forward new suggestions for Chinas legal research and legal practice, and provides a more perfect legal supporting system for the development of the platform economy, a new industry.
Research on the Impact of Graphic and Video Advertisements on Chinese Netizens in Chinese New Media
Authors: Yu Guo
Published: December 2023

This study is about the research on the impact of graphic and video advertisements on Chinese netizens in Chinese new media. The method used in this study is survey, a questionnaire has been designed based on the study. The data of this survey shows the different forms of advertisement and the different responds of the participate. Its mainly about their motivations of consume and their preference of the type of the advertisements. Those lead to two conclusions: graphic ads and video ads has their own advantages and characteristics, while there are some influence and challenges on them. Advertising plays an important role in daily life and consumer-making, but action needs to be paid to the content and form of advertisements in order to improve their acceptance and influence. This paper analyzes the reasons and both good influence and bad influence according to these two conclusions, including the improvement approaches and the things need to maintain.
Feminism in Diverse Conditions: Analyzing about Feminism on Social Media Platforms
Authors: Huang Xinyi
Published: December 2023

Based on the growing number of feminists and the rise of various media, this paper studies the reports and speeches about feminism in traditional media and new we-media, and explores how people use language to express and share feminist views. In a traditional medium, this paper presents the existence of gender stereotypes in language and examines how gender stereotypes are transmitted and reinforced in language, including gender biases expressed through vocabulary, phrases, and grammatical structures, by analyzing a large number of news reports from the year and year after Roe v. Wade was overturned in 2022. After the development of the new we media, feminism has also been developing rapidly. Feminists can express their ideas on the Internet to gain more support. Their use of words to voice feminism will also cause a series of problems. Female language is also ubiquitous in the media. This paper studies the language performance of female characters in TV, film, social media and other media to assess whether this reflects gender relations in the real world.
A Critical Analysis of the Masculinity in Creation of the Gods : Kingdom of Storms
Authors: Gu Zhewen
Published: December 2023

Researchers in the field of film studies have identified that masculinity plays a significant role in all aspects of film narratives, encompassing character development, plot Within the realm of film studies, scholars have discerned the pervasive presence of masculinity as a pivotal element across various facets of cinematic narratives. This encompassing influence extends to character evolution, the trajectory of the plot, and the thematic exploration of films. The following discussion takes the film Creation of the Gods I: Kingdom of Storms as a focal point, a cinematic adaptation rooted in Chinese mythical fantasy. Employing a critical lens, this analysis delves into the films portrayal of masculinity and its profound impact on the overarching narrative and thematic underpinnings. In Creation of the Gods I: Kingdom of Storms, a compelling emphasis on potent male figures becomes readily apparent. The entire cinematic narrative revolves around a central theme of heroism and patricide, resulting in the conspicuous presence of masculinity throughout the film. This examination aims to elucidate how these masculine elements are intricately interwoven into the movies fabric, shedding light on the films broader implications in terms of gender representation and storytelling dynamics.
Cultural Translation in Crouching Tiger, Hidden Dragon
Authors: Wei Xiaoya
Published: December 2023

Crouching Tiger, Hidden Dragon, a groundbreaking film in Chinese cinema history, etched its name in the annals of cinema by becoming the first foreign-language film from China to clinch an Oscar. This monumental achievement not only marked a historic milestone but also laid a robust foundation for subsequent Chinese cinematic endeavors to carve their niche in the global film and television landscape. Director Ang Lee, renowned for his versatile filmmaking prowess, embarked on the audacious mission of seamlessly blending Chinese cultural nuances with Western ideologies within the canvas of this cinematic masterpiece. This essay embarks on a compelling exploration of cultural translation, wherein the writer delve into how Ang Lee masterfully transmits the profound essence of traditional Oriental martial arts cinema to Western audiences. Through an in-depth analysis of a specific case study, the writer dissect Ang Lees ingenious methods for constructing a shared cultural context that bridges the chasm between these two distinct worlds. By shining a spotlight on Ang Lees extraordinary accomplishment in transcending cultural boundaries through the medium of film, the writer unravel the intricate layers of this cinematic triumph, expanding the understanding of its significance in the realm of global cinema.
Two Policies Aimed at Achieving Education Equality Nine-Year Compulsory Education Law in China and the Elementary and Secondary Education Act in the United States
Authors: Li Jiajun
Published: December 2023

The compulsory education law in China, known as the Nine-Year Compulsory Education Law (NYCE), and the Elementary and Secondary Education Act (ESEA) in the United States, are two important laws with the purpose of guaranteeing educational access and enhancing the academic achievements of children. Although China and the United States have distinct educational systems and approaches, examining these legislations offers valuable perspectives on their respective efforts to ensure education for every student. By ensuring access to education, addressing achievement gaps, promoting accountability, and encouraging equitable resource allocation, the governments endeavored to provide all students with an equal opportunity to succeed academically. This paper presents a comparative analysis of the NYCE in China and the ESEA in the United States, highlighting their similarities and differences in terms of their historical backgrounds, efforts on educational equality, and their respective successes and drawbacks. By examining these aspects, people can gain insights into the impact of these laws on education and consider potential solutions to the challenges they face.
The Research on the Social Media Analytica Model Apply on Barbie Culture Influences in Society
Authors: Xie Haoxi
Published: December 2023

Barbie has long been one of the worlds most influential icons for women; it was launched in 1959 by Ruth Handler. As a successful fashion doll model, she is a figurehead of the brand, leading females to have independence in life. Her influence has changed the social status and life of female groups. This paper starts with the data analysis of the first Barbie live-action movie in 2023. Then, it analyzes and predicts the number of plays on the Barbie YouTube channel. Use Python data analysis implementation to analyze text movie reviews. This Python data technique includes text analysis, visualization, sentiment analysis, topic modeling, keyword extraction, and machine learning prediction. Further, the author combine the analysis results and study the social background of the female group in different regions and discuss the influence of Barbie culture and womens social status in detail. Our side will further analyze the final result and obtained its on society, obtain its impact on society.
The Research on the Influence and Countermeasures of Internet Memes Spread from the Perspective of New Media
Authors: Chen Yuqi
Published: December 2023

With the rapid development of the Internet and social media, internet memes have become a widely used form of communication. The dissemination of internet memes has had profound effects on individuals, society, and culture. This study aims to explore the impact of internet memes dissemination from the perspective of new media and propose corresponding strategies. With the rapid development of the Internet and social media, internet memes have become a widely used form of communication. The spread of internet memes has had profound effects on individuals, society, and culture. Analyzing the positive and negative impacts of their dissemination and proposing targeted communication strategies can continuously optimize the online environment and enhance user experience. This study focuses on the impact of internet memes dissemination, using a literature review method to analyze their characteristics, reasons for development, positive and negative impacts, and targeted communication strategies. The research findings that in response to the positive impacts and negative impacts of the spread of internet memes, the recommended strategies for dissemination are network platform monitoring, strengthening internet users discernment awareness and actively promoting positive energy emoji pack.
Chastity or Debauchery: Violetta's Portrayal in Verdi's La Traviata
Authors: Zhao Jiaran
Published: December 2023

This paper investigates Violetta, the female protagonist of Verdi's La Traviata, from a modern standpoint, extrapolating from the La Traviata reception to Violetta's portrayal in the text. Violetta Valery possesses qualities of both chastity and debauchery. In weighing in the two directions, Violetta's extravagance and resistance are greatly diminished to move closer to popular morality. Through a series of textual analyses and reception history investigations, this paper will incorporate a gender-related perspective to deconstruct the core of La Traviata's story in the context of contemporary values. In addition, the discussion on Violetta's image provides inspiration for examining the inner and outer space of the character itself. Considering the results, both the conception of the La Traviata story and the characterisation of Violetta are re-creations of the objectification of prostitutes in a patriarchal society. Multiple factors are involved and influence the transformation of Violetta's characterisation. It is also from the heights of modernity that these factors are able to be structured in a socialised and gendered context. Despite having the potential to become Europe's nineteenth-century Medea, Violetta Valery remains inevitably weakened in romanticised narratives and descriptions into a one-dimensional individual who combines both the stereotypes of chastity and debauchery.
The Influence of the Opera on the Spirit and Psychology of People in the 19th Century: Taking the Social Background and Singing Passage of La Traviata as an Example
Authors: Yin Zhenni
Published: December 2023

Opera has now become one of the forms of entertainment for the public, not only because people have higher quality artistic pursuits but also because they can relieve the anxiety brought about by life and work when enjoying opera in the concert hall. The acceptance of classics by modern people is significant. However, in the era of operas origin and rapid development, the relationship between the masses and the social background and the works has essential reference significance for how modern art and stage theatre adapt to the development of the times. This article uses an example of a fragment of the Italian musician Verdis masterpiece La Traviata to explore its influence on the thinking of the masses in the 19th century. The study found that the emergence of La Traviata is not only a continuation of the Enlightenment in the last century but also affects peoples re-examination of the darkness of the aristocratic class at that time, the inequality between men and women, and the difficult life of vulnerable groups.
The Influence of Existentialism on Chinese Science Fiction Literature
Authors: Ma Shuo
Published: December 2023

Existentialist philosophy has exerted a profound and extensive influence on contemporary society, extending its impact beyond the domain of philosophy to significantly shape the arts, including literature and cinema. This paper adopts existentialist theory as its primary analytical framework, employing methodologies such as textual analysis and comparative research to provide a concise examination of how existentialist concepts and perspectives, notably those pertaining to Absolute Freedom, The Others, Absurdism, and Humanism, have influenced and integrated with Chinese science fiction novels. The primary objective of this research study is to delve into a selection of recent Chinese science fiction novels that have garnered prestigious awards and exhibited significant international influence. Through a thorough examination of the works authored by these award-winning writers, this research seeks to elucidate the overarching traits and thematic elements within Chinese science fiction that have been influenced by existentialist philosophies. This research endeavor not only offers an avenue for delving into the philosophical underpinnings that inform Chinese science fiction but also provides a scholarly lens through which we may attain a more profound comprehension of the humanitarian essence that permeates these literary works.
Three Canons of Chinese Painting and Virginia Woolfs Painting Words in To the Lighthouse
Authors: Liu Shuiqingyun
Published: December 2023

Virginia Woolf has been writing with painting words. Based on the previous studies on Woolfs relationship with Chinese art and aesthetics, great similarities between Virginia Woolfs writing techniques and Chinese painting techniques are able to be identified. Her masterpiece To the Lighthouse has shown a strong resonance with the first three of the Six Canons of Chinese Painting --Qi Yun Sheng Dong, Gu Fa Yong Bi and Ying Wu Xiang Xing. This parallel research aims to further establish the resonances between these three canons and Woolfs way of writing in To the Lighthouse. Qi Yun Sheng Dong (rhythmic vitality) has found an echo in Woolfs rhythmic sentence pattern, rhythmic words and rhythmic images. The second canon, Gu Fa Yong Bi (bone-manner brushwork) finds similarities in the novels long-short-long chapter organization and how each chapter is unfolded. Ying Wu Xiang Xing (conformity with nature in portraying forms) shows great resonances with Lily Briscoes creative process and her final art creation. Surprisingly, Chinese painting aesthetics has found its resonance in Virginia Woolfs writing and a new critical perspective has come into being.
Poetic Defamiliarization in D.H. Lawrence's Bat and Elizabeth Bishop's The Fish
Authors: Zhao Juncheng
Published: December 2023

This paper gives a close-reading analysis of the symbolizations of animals that appear in Lawrence's and Bishop's works. The application of defamiliarization is combined with similes that compare animals with other objects and symbolizations that deliver messages and emotions from writers. Lawrence's Bat applies similes that compare bats with artificial objects that seem weird to describe an animal, but he intentionally creates such an alienated and estranged sensation to defamiliarize the figure of the bat to suggest an anti-anthropocentrism perspective of viewing the bat. Furthermore, Lawrence applies the symbolism of the darkness of the bat to contrast with other symbolizations of brightness, such as swallows, to give his praises to the bat. In Bishop's The Fish, Bishop applies similes from a perceptual perspective that imaginatively defamiliarizes the entrails of fish with vivid colors and peonies. While the entrails of fish are usually viewed as valueless and ignorable, Bishop offers a new perspective on finding their aesthetic value. Bishop's creative esthetic pattern could be a resistance to traditional views and hegemonic ideas that used to dominate people's thoughts. This paper concludes that Lawrence's and Bishop's poetic defamiliarizations indicate modernist ideas that reveal the reality concealed by traditional ideas by presenting new perspectives on viewing and appreciating things that bear prejudices.
The Tranquil Narration of Death: Robert Frosts Out, Out--
Authors: Lu Geer
Published: December 2023

Robert Frost, one of the outstanding poets of the 20th century in the United States, made outstanding contributions to the development of modern American poetry. Among his numerous works, the poem Out, Out - always occupies an interesting and mysterious position. It tells the tragedy of a boys death, while also presenting this pain in a tranquil way. This approach creates a great contrast with the extremely intense struggle and painful fear of death that people usually experience, which is why it is particularly thought-provoking. In this poem, the location where the story takes place is still the most common natural environment in his works, and also the rural farm he is most familiar with. He achieves this effect through obscure language, different images, and the movements and expressions of characters, in order to express the numbness of the protagonist and bystanders to the readers while condemning the oppression of society and the indifference between people. This paper explores Robert Frosts Tranquility tragic color in Out, Out - based on some of the local culture and other related works associated with it. According to the analysis, he achieves this effect through his presentation of poetic technique and rhyme, language and tone, as well as the performance of the characters in the face of life and death, and different industrial and natural images in the poem.
The Effect of Celebrity Endorsement on Brands
Authors: Wang Jiaman
Published: December 2023

Celebrity endorsement is one of the leading marketing techniques today, celebrities pictures are being printed on millions of products and advertisements. This printings are attracting a great amount of consumers to purchase or stop by to learn more information about the brand. This research will talk about the relationship between celebrities and brands and the effects of celebrity endorsement; it explains how brands can choose the most suitable celebrity to endorse their products. This research combines text analysis and data analysis. A survey faces the target crowds and gathers data that help to create a more direct and actual analysis. The result indicates that celebrities can have significant effects on products and brands. Brands should find the most ideal celebrity endorsing by considering their style and backgrounds. This research can help brands to target suitable endorser and compress companies waste. Thus, it is meaningful for the development of marketing and economy.
A Study of Online Consumerism Trap among Youngers in the Context of Behavioral Economics
Authors: Zhou Hanzhang
Published: December 2023

The consumerism trap is a phenomenon where individuals fall into a state of unlimited pursuit of materialism with over-consumption. Merchants often use invisible marketing tactics in selling goods to encourage consumers to consume impulsively and to buy some unwanted products. By reading books and academic journals and conducting online and on-site surveys, this paper investigated the main reasons that lead teens to fall into the trap of consumerism. With documentary analysis, quantitative research and statistical analysis, this paper explores the causes and solutions of the consumerism trap among youngsters in Xicheng District and Haidian District of Beijing, and also provides readers with an understanding and application of herding effect, mere exposure effect and psychological account related to behavioral economics. This paper hopes that this research can help guide teenagers to be alert to the pitfalls of consumerism and consume rationally.
Lao Zis Metaethical Thought from Te in Tao Te Ching
Authors: Liu Yuhan
Published: December 2023

Tao Te Ching, a spiritual treasure of Lao Zi, has been searched by numerous scholars many times. However, searching for Te from a metaphysical perspective is rare but valuable. By looking up and analyzing Te in Tao Te Ching, the metaphysical definition of Te is a law that humans and nature obey. Te is related to concepts such as Tao and goodness, which reveal the hierarchical frame of the ethical subjects in Tao Te Ching, and the article also clarifies the difference between Te and goodness. Moreover, it proves that Lao Zi is a naturalist philosopher and believes Te originates from nature, since the source of Te is Tao, which human intention does not interfere with. Therefore, it fixes the blanket on searching for metaphysical Te and builds up a frame on the significant ethical subjects in Tao Te Ching, which could help people better understand and research the philosophical thoughts of Lao Zi.
Female Tragedy in White Deer Plain from a Psychoanalytic Perspective
Authors: Li Congshan
Published: December 2023

With the development of feminism, women's discourse has gradually risen, while women's emancipation in China has been even more difficult in terms of ideology due to the ravages of thousands of years of feudal concepts. With the help of Freud's psychoanalytic theory, this paper puts the characters in the background of the White Deer Plain and analyses their typical female images. From the perspective of personality structure theory, Tian Xiao'e is regarded as the representative of the "id", Bai Zhao's and Lu Leng's are regarded as the representatives of the "ego", and Bai Ling is regarded as the representative of the "superego". It also incorporates feminist theories to realistically and intrinsically analyse the tragic fate of women in the White Deer Plain. This paper exposes the "cannibalistic" nature of the male-dominated feudal society to enrich the reader's knowledge of the female characters in White Deer Plain and to understand the value of women's awakening.
Cyborgs, Feminism and Films in the Postmodernist Perspective: An Analysis of the Film Titane
Authors: Liu Yuqi
Published: December 2023

The movie Titane, which won the Palme dOr at Cannes, caught the attention of the general public as a genre film that explores topics such as the family of origin, mechanical life, gender boundaries, and moral turmoil, to name a few. There are a number of points in the film that are close to Haraways assumptions in the Cyborg Manifesto, and this study is about to analyze its narrative textual content and significance from a postmodernist perspective, with a particular focus on postmodernist cyborgs, feminism, and cinematic works. It integrates postmodernist theories to analyze the narrative content, revealing the deconstruction of gender identity and the process of cyborg construction. The study engages in different dimensions of analysis as two parts: the first part is narrative analysis of the film on the theme of human-machine reproduction and life, the fluidity of identity politics; and the second part is the significant meaning of this film work in the postmodern perspective. It concludes that works of cyborg practice such as Titane are necessary for the postmodern key issues of present research and are far-reaching for the practice of cyborgs, feminism, and film culture. Furthermore, studying and interpreting the narrative and meaning of Titan serves as a secondary empowerment for the movie in itself.
Dilemmas and Solutions for Women in the Workplace
Authors: Ou Siyan
Published: December 2023

Nowadays, many women are discriminated in the workplace because of their gender. Equal employment for women is at the centre of this study, and the dynamic equilibrium between the reproductive policy and the related supporting policies, especially the public service policy, together constitute the policy background to the issue of women's employment, while at the same time the social has some negative evaluation of women's employment. At present, China's traditional labour division model of "men focusing on the outside and women focusing on the inside" has been turned into a labour participation model in which females devote themselves to both work and family, i.e., internal and external labour participation, while men still continue to "focus on the outside" one-dimensional labour model. The increase in women's labour force participation rate has, on the contrary, put women in a more unequal situation. This paper first describes the current situation of gender-based discrimination against women in the workplace in terms of three aspects: recruitment, promotion and pay. It then analyses the causes of these phenomena and looks for ways to address them to better protect women's equal rights in the workplace.
A Comparative Study on the Translation of the Song Blowing in the Wind from the Perspective of Eco-translatology
Authors: He Meijing
Published: December 2023

With the acceleration of globalization, cultural exchanges among countries have become increasingly close. Many excellent English songs have spread to our country through translation and have been loved by the majority of listeners. Blowing in the Wind is a song written by American folk-rock singer Bob Dylan, and there are quite a number of translated versions in China, among which there is no lack of excellent translations on the Internet. In addition, Mr. Xue Fan, a famous translator in China, has also translated his version of the song. Under the guidance of Eco-translatology, this research analyzes the lyrics of the original English version and the three translations from the perspective of "three-dimensional" transformation in order to explore the connotation of the translations made by professional and non-professional translators. Meanwhile, to show the unique charm of the Chinese and English language. The analysis of this research shows that in the field of song translation, the translation of professional translators is not necessarily more credible than that of non-professional translators. Instead, professional translators tend to produce translations with higher overall accuracy compared to their non-professional counterparts. The widespread dissemination of various translation versions implies the presence of notable merits in each rendition.
Authentic in English Only: The Necessity of Trilingual System in the WTO
Authors: Zhang Xinhui
Published: December 2023

This review paper questions the necessity of trilingual system in the World Trade Organisation (WTO), inspired by the authentic in English only on the cover of the US submission in the US-Gambling case. WTO, as the delegation of more than 160 countries, its official languages (i.e., English, French, Spanish) are rather Euro-centric. Even though the WTO has trilingual corpus and database, its trilingual systems face many problems, such as discrepancies in law translations, incoherent references, and the dominance of English usage. This review also mentions other international organisations which have multiple official languages and puts forward some possible approaches to improving the language diversity in the WTO. One of the measures is to start from establishing other languages (e.g., Arabic and Chinese) corpus and database, and interpretation and translation working station of other languages as a trial. The language data from both sides can serve each other, paving the way to the future language prosperity.
Aesthetic Dilemma: A Phenomenon Analysis of Chinese Young Women's Appearance Anxiety
Authors: Wang Yuetong
Published: December 2023

Appearance anxiety is a psychological disorder commonly experienced by young contemporary Chinese women. This issue is mainly caused by the individual's dissatisfaction with their current and ideal body image, resulting in low self-esteem. This paper aims to analyze the phenomenon of young Chinese women's appearance anxiety and to study the main objective and external factors that cause this problem and its influence. This study is significant for understanding the causes and social results of appearance anxiety in young Chinese women. Based on the literature review method, this paper explores and finds that China's socialized aesthetic is a conjunct product of the social system, cultural concept, mass media publicity, family of origin and other factors. Appearance anxiety not only harms individual psychology but also may lead to physical consumption behavior, and then form a cycle of promoting the development of the medical beauty industry - solidifying social aesthetics - spreading appearance anxiety.
Ferramentas e métodos de Design Participativo para atuação em comunidades tradicionais
Authors: Mendonça Silva Geislayne , Catanhede do Nascimento Claudete , Andréa Carvalhaes Pêgo Kátia , Dos Santos Dantas Gean
Published: December 2023

Este estudo objetivou identificar e classificar ferramentas e métodos de Design para uso em processos participativos, desenvolver produtos fundamentados nestes, em conjunto com os atores sociais, e verificar a relação entre a teoria e a prática. Os métodos e ferramentas de Design foram identificados, por meio da revisão bibliográfica, e classificados a partir da triangulação de métodos. Considerando os aspectos que impedem a utilização do modelo tradicional de Design Participativo em pesquisas de natureza qualitativa, assim como as abordagens dos diversos autores pesquisados, foi realizada uma adaptação de uma determinada metodologia. O processo participativo para o desenvolvimento de cadeiras com a comunidade tradicional da Reserva Extrativista Auatí-Paraná foi bem-sucedido, tanto em relação ao envolvimento da população local em todas as etapas do processo, quanto à concepção desses produtos com características identitárias da região, empregando ferramentas, máquinas e saberes locais.