Halal tourism and Sasak culture: ANP approach
Authors: Sari Putri Reno Kemala , Wardani Rosyia , Mutia Galuh Ratna , Amri Syaiful , Ratnasari Ririrn Tri 
Published: February 2025

Purpose

This study aims to critically examine the multifaceted challenges, innovative solutions and strategic approaches required to successfully integrate halal tourism with Sasak cultural heritage in Setanggor Village. Adopting a comprehensive stakeholder perspective, it analyses insights from four key sectors: governmental bodies, local community members, academic institutions and industry practitioners. Through this multidimensional approach, the study aims to formulate an effective strategy for seamlessly blending traditional Sasak cultural elements with modern halal tourism practices.

Design/methodology/approach

The study uses the sophisticated analytical network process (ANP) methodology to systematically identify, evaluate and analyse the complex network of factors influencing Sasak cultural integration within Setanggor Village’s halal tourism framework. To ensure comprehensive data collection and robust analysis, a mixed-method approach combining quantitative and qualitative techniques is implemented. This includes structured questionnaires for systematic data gathering, focus group discussions for collective insights, in-depth interviews for detailed stakeholder perspectives and direct observational studies for real-world context understanding.

Findings

This conceptual investigation reveals significant research gaps in the current understanding of halal tourism development in Setanggor Village. The study presents a strategic framework that identifies and prioritises crucial elements necessary for successful integration. The findings highlight critical priorities that must be addressed to ensure the sustainable growth and long-term viability of halal tourism in the region while preserving authentic Sasak cultural values.

Practical implications

The research outcomes provide valuable insights and actionable recommendations for stakeholders in Setanggor Village, particularly those involved in strategic planning and policy development. The findings serve as a comprehensive reference for developing and implementing effective halal tourism initiatives that align with local community needs, cultural preservation goals and economic development objectives.

Social implications

The research demonstrates significant social implications by offering a sustainable tourism development model that preserves cultural heritage while promoting economic opportunities. By integrating Sasak cultural elements with halal tourism principles, the study provides a framework for community empowerment, enhanced social cohesion and economic diversification. The approach promotes cross-cultural understanding, creates employment opportunities for local communities and establishes a model for inclusive tourism development that respects traditional values while adapting to contemporary market needs.

Originality/value

This study uniquely contributes to the field by offering evidence-based, practical insights to guide decision-makers and industry practitioners in developing halal tourism strategies that effectively balance modern tourism requirements with traditional cultural preservation. It provides a blueprint for creating sustainable tourism models that respect, celebrate and integrate local cultural heritage.