bluuebunny/crossref_metadata_2025 huggingface dataset:
Analisis Prosedur Audit Pengujian Substantif Kas dan Setara Kas BPR THV Oleh Kap Joen dan Rekan
Authors: Femmylia Ferdyan Putri  , Diah Hari Suryaningrum
Published: February 2025

Current asset accounts at rural banks, which are very liquid and easy to move, are in the form of cash and cash equivalents. In rural banks, cash equivalents are in the form of placements with other banks. This account plays an important role in operational activities because it is a place to store company funds for business operations. The company carries out financial audits to determine the cash balance and cash equivalents that have been presented fairly. Examination of cash and cash equivalents accounts through several procedures, one of which is substantive testing. Substantive testing consists of bank confirmation, journal tracing, ledger verification, reconciliation, and presentation and partition evaluation. This research aims to determine whether the audit procedures for substantive testing of cash and cash equivalent accounts carried out by KAP Joen and Rekan for the BPR THV audit are the same as audit procedures in general for substantive testing of cash and cash equivalent accounts. This research method uses qualitative and descriptive analysis techniques. This research concluded that the audit procedures for substantive testing of BPR THV cash and cash equivalents accounts carried out by KAP Joen and Rekan were the same as general audit procedures for substantive testing of cash and cash equivalents accounts. However, the smoothness of substantive audit testing depends on documents from the client; the unpreparedness of documents as audit evidence hinders the audit process.
Pengaruh Kesadaran Wajib Pajak dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi
Authors: Siti Rahayu Ningsih  , Evi Marlina  , Muhammad Ahyaruddin
Published: February 2025

This research aims to examine the influence of taxpayer awareness and tax sanctions on individual taxpayer compliance. In this research, the method used for data collection was a questionnaire. The population in this study is individual taxpayers registered at the Pratama Tampan Pekanbaru Tax Service Office. Sampling used the random sampling method, with a total sample of 160 taxpayers. This research is quantitative research, the data obtained was processed using SPSS version 21. The results of this research show that taxpayer awareness and tax sanctions influence individual taxpayer compliance.
Pengaruh Sosialisasi Pajak, Kesadaran Wajib Pajak Dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak Dalam Membayar Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan (PBB-P2) Di Kecamatan Cicurug Kabupaten Sukabumi
Authors: Rizky Pebriansyah  , Susy Hambani  , Yoyok P.Hutomo
Published: February 2025

Land and build tax is one of the sources of revenue. Taxpayer compliance in paying land and building tax can make it easier for local governments to carry out regional development. But in reality, not all taxpayers fulfill tax obligations. there are still many people who don’t pay and report taxes, this hinders the government in obtaining state revenue from the taxation sector and also hampers regional development.This study aims to determine the effect of tax socialization, taxpayer awareness, and tax sanctions on taxpayer compliance in paying land and building tax rural and urban sector (PBB-P2) in cicurug district, sukabumi regions. The population in this study were all PBB-P2 taxpayers in Nanggerang village, cicurug district, sukabumi regoins consisting of 2.521 taxpayers. In withdrawing the sample, purposive sampling method was used. Based on slovin formula, the number of samples or respondents in this study was 100 taxpayers of PBB-P2 with sampling techniques classified into probability sampling with proportional sampling. the result showed that simultaneously tax socialization, taxpayer awareness, and tax sanctions have a positive effect on compliance of taxpayers of PBB-P2. Partially tax socialization has no effect on on compliance of taxpayers of PBB-P2, while taxpayer awareness and tax sanctions have a positive effect on compliance of taxpayers of PBB-P2.
Analisis Kualitas Pelaporan Keuangan dalam Upaya Meningkatkan Akuntabilitas Laporan Keuangan di Puskesmas Bantargadung
Authors: Eki Rahmattuwloh  , Acep Suherman  , Iqbal Noor
Published: February 2025

This research was conducted to determine the quality of financial reporting and the level of accountability of financial reports at the Bantargadung Community Health Center, Sukabumi Regency. This research uses a qualitative method using an associative descriptive approach. The results of this research show that the Bantargadung Community Health Center has implemented Government Accounting Standards (SAP) in preparing its financial reports, but in preparing its financial reports the Bantargadung Community Health Center lacks human resources from accounting personnel so that the level of accountability in the financial reports at the Bantargadung Community Health Center is less than optimal.
Analisis Efektivitas Pengelolaan Dana Desa Dalam Pemberdayaan Masyarakat
Authors: Aldi Febriansyah  , Elan Eriswanto  , Tina Kartini
Published: February 2025

This research aims to assess the effectiveness of village fund management in empowering communities in Pasirpanjang Village, Ciracap District, Sukabumi Regency. The method used is qualitative with a descriptive approach. The research results show that the people in Pasirpanjang Village do not understand the management of their village funds. Village fund management in Pasirpanjang has not been effective because it is not in accordance with Law no. 6 of 2014.
Pengaruh Brand Ambassador terhadap Perilaku Loyalitas Pelanggan pada Pengguna Shopee
Authors: Syepi Hidayat  , Novrian Maulana
Published: February 2025

This study aims to examine the impact of brand ambassador, specifically Vidi Aldiano, on customer loyalty behavior among Shopee users. Utilizing a quantitative approach, data was collected and analyzed using statistical methods, including T-test and coefficient of determination (R²). The analysis results indicate that the brand ambassador has a positive and significant influence on customer loyalty, with a t-value (2.995) exceeding the t-table value (1.987) and an R² value of 0.562, indicating that 56.2% of the variation in customer loyalty can be explained by the presence of the brand ambassador. These findings support the hypothesis that the strategy of employing a brand ambassador is effective in enhancing loyalty in the e-commerce industry. However, this study also has limitations, such as focusing on a single platform and a limited sample size, necessitating caution in generalizing the results. Future research is suggested to include comparisons across different platforms and consider other factors that may influence customer loyalty, as well as conduct longitudinal studies to explore how the impact of the brand ambassador evolves over time.
Pengaruh Likuiditas, Leverage, dan Sales Growth Terhadap Profitabilitas pada Perusahaan Sektor Healthcare Yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019-2023
Authors: Aisyah Aisyah  , Andri Indrawan  , Evi Martaseli
Published: February 2025

his study aims to analyze the influence of liquidity (CR), leverage (DER), and sales growth on profitability (ROA) in healthcare sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. This research employs a quantitative approach. The population consists of healthcare sector companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The sample comprises 21 healthcare sector companies listed on the IDX during the same period, selected using purposive sampling technique. The research model utilizes classical assumption tests (Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test), multiple linear regression, hypothesis testing (t-Test and F-Test), and coefficient of determination test. The final results indicate that simultaneously, CR, DER, and Sales Growth affect ROA. Partially, CR and Sales Growth do not have a significant influence on ROA, while DER has a negative and significant effect on ROA.
Penerapan Prosedur Audit Atas Piutang Usaha di Kantor Akuntan Publik Djoko, Sidik, Indra, dan Rekan (KAP DSI)
Authors: Muhammad Syauqi  , Rizdina Azmiyanti
Published: February 2025

This research aims to find out a general description of the receivables audit procedures at KAP DSI starting from the planning stage, inspection stage and audit reporting stage carried out by KAP DSI. The main problem that is the focus of this research is knowing how audit procedures are carried out by a public accounting firm, especially in the accounts receivable section. The data collection strategy used included secondary data collection through library study techniques and participant-observational studies. The method used in this research was descriptive-qualitative. It is hoped that the results of this research can increase understanding regarding the implementation of the accounts receivable audit process at the Djoko, Sidik and Indra Public Accounting Firm.
Pelatihan Digital Marketing dan Cek Kesehatan untuk Mewujudkan Masyarakat Sehat dan Sejahtera di Desa Triwidadi, Pajangan, Bantul
Authors: Hidayatullah Hidayatullah  , Mursyid Mursyid  , Wilis Fahlefi  , Wahyudiyono Wahyudiyono  , Mochamad Rofik
Published: February 2025

Abstract
The background to this community service activity is the low understanding and skills of the people of Triwidadi Village, Pajangan, Bantul in utilizing digital technology for product marketing and the lack of access to adequate health services. The majority of people in this area are micro, small and medium enterprises (MSMEs) who have not yet optimally utilized digital technology to develop their businesses. Apart from that, access to basic health services such as routine health checks is still limited, which has an impact on people's quality of life. The formulation of the problem raised in this research is: (1) How to increase people's understanding and skills in digital marketing to increase the competitiveness of MSMEs in Triwidadi Village? (2) How to provide health check services that are easily accessible to the local community? The aim of this community service is to: (1) Increase community knowledge and skills about digital marketing through structured counseling and training activities; (2) Providing routine health check services to increase awareness and preventive action on health in the Triwidadi Village community. The results of this service activity show a significant increase in the community's understanding and skills regarding digital marketing. This is proven by the increase in the number of MSMEs that are starting to utilize digital platforms to market their products. Apart from that, the health check service provided during the activity has been well utilized by the community, as can be seen from the quite high number of participants and the results of the health check which helps the community to care more about their health condition. This activity also has a positive impact on improving people's quality of life through better access to information and health services.
Penanaman Kesadaran Budaya Mutu pada Siswa SMK
Authors: K.A. Rahman  , Mohamad Muspawi  , Mulyadi Mulyadi  , Sri Rahmah Ramadhoni  , Sahrizal Vahlefi
Published: February 2025

Lack of Student Understanding of Quality Culture and Limited Information about Quality Culture available, makes it important for this service to increase student understanding of the importance of awareness of Quality Culture that will encourage massive contributions from all students to create quality schools that are in accordance with student potential. The method is aligned with the principles of developmental psychology, namely identification of needs, preparation of materials, implementation, evaluation, and follow-up. As a result, students are more open-minded to be able to understand quality and develop school quality starting from the development of their own potential.
Skrining Penggunaan Pengawet (Formalin, Borax), Pewarna (Rhodamin B, Methanyl Yellow), dan Pemanis (Sakarin, Siklamat) Makanan Berbahaya di Kelurahan Duri Kosambi, Jakarta Barat
Authors: Sari Triyana , Santoso Alexander Halim , Teguh Stanislas Kotska Marvel Mayello , Jap Ayleen Nathalie , Goh Daniel , Destra Edwin , Gunaidi Farell Christian
Published: February 2025

Penggunaan bahan tambahan berbahaya pada makanan, seperti formalin, boraks, rhodamin B, methanil yellow, sakarin, dan siklamat, dapat memberikan dampak serius terhadap kesehatan seperti kanker, gangguan organ, dan kesehatan terganggu. Edukasi dan skrining bahan tambahan makanan merupakan langkah penting untuk meningkatkan kesadaran dan mencegah risiko kesehatan akibat konsumsi bahan tambahan makanan berbahaya tersebut. Kegiatan pengabdian ini dilakukan untuk mengedukasi masyarakat mengenai bahaya bahan tambahan berbahaya dan cara memilih makanan yang aman, serta skrining terhadap sampel makanan yang dijual di Kelurahan Duri Kosambi, Jakarta Barat. Skrining melibatkan pemeriksaan keberadaan formalin, boraks, rhodamin B, methanil yellow, sakarin, dan siklamat pada makanan. Hasil skrining menunjukkan tidak ditemukan formalin, boraks, dan sakarin pada seluruh sampel makanan. Namun, ditemukan pewarna sintetis berbahaya, seperti rhodamin B pada 10% sampel dan methanil yellow pada 30% sampel. Siklamat juga ditemukan pada 20% sampel makanan. Temuan ini menekankan pentingnya edukasi masyarakat mengenai bahaya bahan tambahan berbahaya dan pengawasan ketat terhadap distribusi makanan untuk mencegah gangguan kesehatan di masyarakat. Edukasi dan pengawasan adalah langkah krusial untuk memastikan keamanan pangan dan melindungi kesehatan masyarakat.
Sosialisasi Penerapan Rekam Medis Elektronik sebagai Upaya Peningkatan Kesiapan Kompetensi Digital Mahasiswa Kesehatan pada Praktik Klinik
Authors: Raharjo Untoro Dwi , Sukmawati Anastasia Suci , Sari Rizky Yuspita , Sevtiyani Imaniar
Published: February 2025

Electronic Medical Records (EMR) is an important health information system for improving efficiency and service quality. In Indonesia, the implementation of EMR still faces challenges such as the lack of readiness and understanding of EMR among healthcare professionals, including students, resulting in considerable resistance to EMR adoption. The EMR socialization activities at the Faculty of Health, Universitas Jenderal Achmad Yani Yogyakarta, aim to enhance students' understanding of EMR and address implementation challenges. These activities involve 22 students from the Medical Records and Health Information (D-3), Nursing (S-1), and Pharmacy (S-1) programs. The socialization material was delivered through interactive approach and discussions, followed by a post-test using the Technology Readiness Index (TRI) questionnaire. The EMR socialization was successfully introducing the basic concepts of EMR to students. Before the socialization, most students were not familiar with EMR and were still using manual medical records. After the socialization, there was a positive readiness for EMR, reflected in students' positive views on the efficiency, effectiveness, and creativity of working with EMR. Continuous capacity-building activities related to EMR for students are necessary.
Edukasi dan Deteksi Dini Pemeriksaan Tekanan Darah dalam Mencegah Risiko Komplikasi Hipertensi
Authors: Erjon Erjon  , Ade Arinia Rasyad  , Agnes Rendowaty  , Nilda Lely  , Masayu Azizah  , Ema Ratna Sari  , Dewi Patmayuni  , Lilik Pranata  , Masayu Rosyidah
Published: February 2025

Hypertension is one of the long-term conditions that can lead to serious complications. One of the best ways to reduce the risk of hypertension complications is to inform people about blood pressure checks and to have blood pressure checks early. Therefore, the purpose of the activity is to increase knowledge of early detection of blood pressure checks in preventing the risk of hypertension complications, the method of activity with education and blood pressure checks was carried out on Elementary Madrasah and Junior High School Teachers of the Ummul Quro Al-Hamidiyah Foundation Jl. Kyai Muara Ogan Mosque Kertapati Palembang, totaling 15 people on December 19, 2024. The results of the activity stated that teachers understand early detection of blood pressure checks in preventing the risk of hypertension complications. The conclusion of the activity stated that teachers' knowledge increased after direct evaluation after education and mentoring were carried out.
Sertifikat Elektronik sebagai Jaminan Kepastian Hukum Kepemilikan Hak Atas Tanah di Desa Mojowatesrejo, Kecamatan Kemlagi, Kabupaten Mojokerto
Authors: Wyda Lusiana  , Ratih Dwi Pangestu  , Lucius Andik Rahmanto  , Sunari Sunari  , Ana Indrawati  , Bintang Rahmatulloh
Published: February 2025

The Community Service Program is one of the pillars of the Tri Dharma of Higher Education, namely education, research and community service. Universities not only carry out education for their students, but also carry out research and develop inno vation, as well as preserve and develop superior knowledge that is beneficial to society. This activity was carried out as an effort to provide information and knowledge about Legal Science regarding Electronic Certificates as a Guarantee of Legal Certainty of Rights i n Mojowatesrejo Kemlagi Village, Mojokerto. This counseling was attended by the village head and secretary, chairman and members of the Youth Organization, village PKK chairman and community members. The method of implementing service uses the lecture method which is carried out face to face.
Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur
Authors: Krismanto Erick Tobush Naibaho  , Gloria J.M Sianipar
Published: February 2025

East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Marketing. The purpose of the activities carried out by providing training and assistance on understanding the right Digital Marketing from various existing options as a means that can later be used for MSME players in marketing ulos weaving products that are more attractive, innovative, informative, and professional. The methods used in this service activity are observation, implementation of activities and evaluation and monitoring. In this PKM activity, the enthusiasm of MSME actor participants was very large to know, understand and practice the use of Instagram and Tiktok as a means of online marketing. Where the results of this activity are expected to show a positive and significant increase in the knowledge of participants and MSME players regarding Instagram and TikTok which can be used as marketing media.
Implementasi Pencatatan Persediaan Barang Dagang Berdasarkan SAK pada Bisnis Minimarket di Kota Batam
Authors: Puspita Rama Nopiana  , Dede Kritian Putra Halawa  , Yetina Halawa  , Ernita Zega
Published: February 2025

Starting from the problem of MSMEs, especially the minimarket business, Mrs. Helty explained that she did not know about information on incoming and outgoing goods, did not have employee knowledge, could not determine sales turnover targets and could not control expired goods. So the purpose of this PKM is to petrify businesses so that the problems faced can be solved. The method of implementing this activity is lectures, exercises and discussions as well as guidance to employees specifically in calculating the cost of goods sold. The results of PKM conducted tutoring on inventory recording with periodic methods in the assessment of FIFO (First In First Out) and LIFO (Last In First Out) inventory with certain coding. This PKM can also assist owners in managing their business starting from planning, organizing, controlling and evaluating businesses to be better in the future. It is recommended to owners to be able to implement the results of the training so that business goals are achieved. Furthermore, it can also develop and control businesses with computerized systems, especially for the merchandise inventory system.
Terapkan Safetyplay untuk Mencegah Bahaya pada Anak Usia Dini saat Bermain Playground
Authors: Salsabila Fitrian  , Ismaniar Ismaniar  , Llili Dasa Putri
Published: February 2025

Playgrounds have an important role in supporting early childhood development (AUD) holistically, including physical, cognitive, social and emotional aspects. As a space for exploration and play, playgrounds are designed to stimulate children's gross and fine motor skills, creativity, problem solving and social skills. However, safety is the main factor that must be considered when designing a playground. The safety play concept is applied to minimize the risk of physical injury and psychological trauma to children while playing. Implementation of safety play includes the use of safe surface materials, play equipment according to safety standards, adult supervision, separation of areas based on age groups, and safety education for children. With a safe and functional design, playgrounds not only provide a sense of security for children but also support their optimal development. This research highlights the importance of playgrounds as a means of learning and developing AUD as well as examining the application of safety play to create an ideal playing environment.
Pengaruh Budaya Kerja, Kompensasi, dan Motivasi Kerja Terhadap Kepuasan dan Kinerja Karyawan PT. Paramount Enterprise International
Authors: Dwi Sri Dani Afriza  , Lukman Krisna Adi Putra
Published: February 2025

Human resources are a very important part of a company to grow and excell in its business. The reason for this research to be conducted is becasue only limited research has been to study the influence of work culture, compensation, and work motivation on job satisfaction and employee performance. The researcher used a quantitative research approach. This study used a Slovin sample of 92 people from a population of all employees at PT. Paramount Enterprise International, totaling 1,220 people. The technical analysis of the primary data from questionnaire results includes instrument testing, classical assumption testing, and hypothesis testing. Data processing is performed using the SPSS-22 and the research results indicates that work culture, compensation, and motivation have positive and significant effect on job satisfaction. Work culture, compensation, and motivation also have a positive and significant effect on performance. Simultaneously, work culture, compensation, and work motivation have a positive and significant effect on job satisfaction and performance.
Pengaruh Stres Kerja, Disiplin Kerja, dan Kepercayaan Karyawan terhadap Komitmen Organisasi
Authors: Yoel Wijaya  , Aris Wahyu Kuncoro
Published: February 2025

This study aims to examine the influence of Work Stress, Work Discipline, and Employee Trust on Organizational Commitment in employees of PT. Brataco West Jakarta Branch. This study uses a Non Probability Sampling technique with a saturated sampling type taken as many as 53 employees of PT. Brataco West Jakarta Branch as a respondent in this study. Data was collected through a questionnaire with a Likert scale processed using Microsoft Excel 2010 software, as well as SPSS version 26 software. The research method used is multiple linear regression. The results of this study show that the variables of Work Stress (0.035) and Employee Trust (0.212) both have a positive and significant effect on Organizational Commitment. Meanwhile, the Work Discipline variable has no effect and is not significant to Organizational Commitment. The results of this study are expected to increase the level of organizational commitment in PT. Brataco West Jakarta Branch.
Systematic Literature Review: Pengaruh Product Affiliator dalam Meningkatkan Penjualan Produk Fashion di Marketplace Shopee
Authors: Ketut Witara
Published: February 2025

This study aims to analyze the impact of product affiliation on increasing fashion product sales on the Shopee marketplace using a Systematic Literature Review approach. This research approach involves collecting, analyzing, and synthesizing information from various relevant and valid literature sources. Product affiliation, as a marketing technique involving collaboration with third parties to market products, has become an increasingly popular method among online sellers. The results of the literature review indicate that the implementation of product affiliation has a significant positive impact on increasing fashion product sales on Shopee. This impact is particularly evident in the increased visibility of products, more focused market targeting, and increased consumer trust in products marketed by reliable affiliates. In addition, this approach has also proven effective in increasing engagement and interaction between consumers and brands, which ultimately contributes to increased sales conversion. However, this study also found several challenges that must be addressed, such as selecting the right affiliates, assessing the effectiveness of affiliate campaigns, and managing relationships with existing affiliates. By understanding these factors, sellers on Shopee can optimize the benefits of using affiliate programs and increase their fashion product sales more effectively. This study is expected to make a significant contribution to digital marketing and offer useful guidance for online sellers in implementing product affiliation strategies to achieve their sales targets. Further research is recommended to investigate the use of quantitative methods in assessing the long-term effects of affiliate programs on sales across various product categories.
Strategy For Productive Use of Waqf Funds to Improve Musahik Welfare
Authors: Ainun Rosydah  , Dewi Riza Lisvi Vahlevi
Published: February 2025

Waqf is a process of giving assets from someone to the people to benefit from them while still preserving the substance, therefore it is called almsgiving, and waqf is also included in ijtimaiyah worship (social worship).Waqf functions for the wakif as an investment in the world of the afterlife that will never end, and for the people as a source of eternal funds that grow cumulatively for the public interest. Productive management of waqf is still relatively small. As happened in Sari Rogo Village, Sidoarjo Regency. In this village, productive waqf is managed by exploiting the potential that exists in Sarirogo village, where the majority of the community has agricultural land, so a small portion of the community donates their rice fields which is used as additional funds for maintaining the existing waqf. However, all proceeds from the management of the rice fields are only given to the mosque as assets for the welfare of the mosque.
For this reason, the potential of rice waqf as a means of empowering the community in Sari Rogo Village has not been managed optimally and empowered optimally. Waqf in the form of rice fields is the focus of this research because rice field waqf is a type of productive waqf which, if managed well, will provide better benefits than consumptive ones. In this research there are several problem formulations as follows: 1 . What is the impact of productive waqf management in improving the welfare of the people? 2. This research uses a qualitative descriptive method, namely describing the manager (nazir), management and allocation of productive waqf proceeds, in this case focused on the productive waqf management strategy in the productive waqf institution of Sari Rogo village, Sidoarjo. The information that the author obtained used interview, observation and documentation methods. Data management is carried out using editing, coding and tabulation methods, then using deductive thinking methods to obtain specific conclusions.
Analisis Dampak Positif Pelatihan Kewirausahaan Dalam Meningkatkan Omset Penjualan Pelaku Usaha Mikro Kecil Menengah Di Kecamatan Pinang Raya
Authors: Puji Odarwani  , Metri Hidayati2  , Defitriyansyah Defitriyansyah  , Sriekowati Sriekowati
Published: February 2025

In 2019, the world experienced the COVID-19 pandemic which affected many sectors. The sector most affected by COVID-19 is the economy. One of those affected by the COVID-19 pandemic is MSMEs. MSMEs really felt the decline in sales, lack of capital and hampered distribution. In Pinang Raya sub-district, located in North Bengkulu district, there are many small and medium business actors who experienced a decline in sales during the pandemic era and after the pandemic era, to overcome this, the local government together with the North Bengkulu Cooperative and MSME Service held entrepreneurship training for MSMEs in Pinang Raya sub-district, the training was held at the North Bengkulu KUMKM PLUT in Pinang Raya sub-district. This made the researcher take research on the analysis of the positive impact of entrepreneurship training in increasing the sales turnover of MSMEs in Pinang Raya sub-district. The research method used in this study is a qualitative descriptive method. In this study, the research subjects used were MSMEs in Pinang Raya District who had received Entrepreneurship training. From this study, it was found that the training attended by MSME actors in Pinang Raya Regency had an impact on the continuity of their businesses. There are several things that are affected by the training, 1) income, and 2) sales volume. Both of these things are interrelated. With the Entrepreneurship training, medium-sized MSME actors learn about good and correct leadership. With this leadership, the production output will be better so that it will increase their sales volume. When the sales volume increases, their income will automatically remain. So that their business can be said to have business continuity.
Implementasi Marketing Mix di PT.Adira Finance Cabang Meulaboh
Authors: Putri Moyna Ikhsani  , Chairiyaton Chairiyaton  , Mardaleta Mardaleta  , Cut Mega Putri
Published: February 2025

This study aims to analyze how the implementation of the marketing mix (4P) at PT Adira Finance, Meulaboh Branch, West Aceh, in responding to the challenges of the unique and diverse local market. The marketing mix, consisting of product, price, place, and promotion, is a strategic framework for expanding market share and maintaining the company's competitiveness. Adjustment of financing products such as sharia-based two-wheeled vehicle financing and price flexibility based on local purchasing power shows relevance to local needs. Service distribution is optimized by placing offices in strategic locations and collaborating with local partners. Promotion strategies are carried out offline through community events and exhibitions, and online through social media and the Adiraku application. A descriptive narrative research method is used with interpretive data analysis based on documents and observations. The results of the study indicate that the implementation of a marketing mix that is adaptive to local culture and characteristics has succeeded in increasing brand awareness and customer loyalty at PT Adira Finance, Meulaboh Branch. This study emphasizes the importance of understanding the local market for the success of a marketing strategy.
Pengaruh Motivasi dan Pengembangan Karir terhadap Kinerja Karyawan Mc. Donald
Authors: Aprili Fajarin  , Mella Yuita  , Khamo Waruwu
Published: February 2025

The purpose of this research is to determine the influence of motivation and career development on employee performance at Mc.Donald. This research was carried out at Mc.Donald with a population and sample of 38 employees. This research instrument is a questionnaire with a Likert scale model. Requirements tests are carried out to test normality. The data analysis technique used is the Multiple Regression technique at a significance level of a = 0.05. The results of this research show that Motivation (X1) has a significant and influential effect on the performance of Mc.Donald Employees. The calculated t is greater than the t table (2.291 ˃ 1.688) with a significant value of 0.000. Meanwhile, Career Development (X2) has a significant and influential effect on the performance of Mc.Donald employees with a calculated t value greater than the t table (2.291 ˃ 1.688) with a significant value of 0.0001. Based on the SPSS output, it is known that the R squared value is 0.640, meaning that the variance in the Performance variable can be explained by the Motivation and Career Development variables of 64.0 percent, while the rest is explained by other variables not included in this model. In another sense, there are still other independent variables that influence employee performance.
Pengaruh Pelatihan dan Upah terhadap Motivasi Kerja Pegawai PUPR Kota Binjai Sumatera Utara
Authors: Imam Azhari Ritonga  , Amirudin Amirudin  , Khamo Waruwu
Published: February 2025

The aim of this research is to determine the influence of training and wages on the work motivation of PUPR employees in Binjai City, North Sumatra. This research was carried out at the Binjai City PUPR Office with a population and sample of 42 employees. This research instrument is a questionnaire with a Likert scale model. Requirement tests were carried out to test normality, multicollinearity, heteroscedasticity tests. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this research show that training has a positive and significant influence on work motivation where tcount is greater than ttable with a significant value lower than 0.05. Meanwhile, wages also have a positive and significant influence on work motivation with a tcount value greater than ttable with a significant value smaller than 0.05. Based on the SPSS output, it is known that the R squared value contributes an influence of 28.7%, meaning that the variance in the work motivation variable can be explained by the training and wage variables, while the remainder is explained by other variables which are not analyzed in this model. This means that there are still other independent variables that influence work motivation.
Analisis Swot terhadap Strategi Marketing Bank CIMB Niaga Syariah dalam Meningkatkan Penjualan Produk Haji Periode 2020-2023
Authors: Juairiah Juairiah  , Dewi Riza Lisvi Vahlevi
Published: February 2025

Islam encourages its people who are able to perform the Hajj pilgrimage. This research aims to find out and analyze the marketing strategies used in Bank CIMB Niaga Syariah's Hajj savings products. In this research, SWOT analysis was used by looking at the results of existing data so that it was able to increase sales of Hajj savings products. The research approach used in this research is a descriptive qualitative approach. From the results of the analysis, it can be seen that the marketing strategy implemented is said to provide sufficient effective value in this research. And analysis was carried out in the form of a SWOT analysis resulting in growth in sales of Hajj savings products in safe conditions in terms of market share. This strategy indicates that Bank CIMB Niaga Syariah is quite capable and strong in expanding sales of its Hajj savings products.
Strategi Pemasaran Perlengkapan Haji dan Umrah di Kota Padang
Authors: Lara Paradilla  , Sandra Dewi
Published: February 2025

This research is motivated by the lack of resources at PT Arminareka Perdana which hinders the implementation of the plan set, the number of competitors with PT Arminareka Perdana, the lack of marketing because it only promotes through social media. The objectives of this study are: 1). the lack of human resources at PT Arminareka Perdana in Padang city hinders the implementation of the plan that has been set and affects the quality of the services provided. 2). There are still many competitors with PT Arminareka Perdana in Padang city. 3). Only promoting through social media only, this makes its marketing not known to everyone. This research method uses descriptive qualitative research methods, where the data collection techniques are through interviews, observation, and documentation. Then the research uses the SWOT Analysis method. And as for the results of the SWOT analysis carried out at PT Arminareka in the marketing strategy for Hajj and Umrah equipment, namely: Utilize PT Arminareka's reputation and experience in the Hajj and Umrah travel industry to develop a comprehensive e-commerce platform, Establish strategic partnerships with travel agents, hotels, and airlines to provide integrated Hajj and Umrah equipment packages, use knowledge and experience in the industry to identify new needs of Hajj and Umrah pilgrims and develop innovative products that meet high quality standards, and improve employee training and development to ensure failed customer service.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Pegawai Dinas Pemadam Kebakaran dan Penyelamatan Kota Depok
Authors: Zilaika Firsta Kautzariana  , Helmy Ivan Taruna
Published: February 2025

This research aims to analyze the influence of work motivation and work discipline on the performance of Depok City Central Fire Department employees. Data was obtained from the results of questionnaires, literature studies, and observations related to the research objectives. The analysis technique uses multiple linear regression using the SPSS version 29 application. The results of partial hypothesis testing (T Test) on the variables Work Discipline (X1) and Work Motivation (X2) show t count > t table, namely 0.973 < 0.681 and a significance value of 0.974 > 0.5 means that the Work Discipline variable has a significant and influential effect on the Employee Performance variable at the Depok City Fire Department. The results of simultaneous hypothesis testing (F Test) on the two variables Work Discipline (X1) and Work Motivation (X2) show the calculated f value for the number of respondent samples of 40 people using the incidental sampling technique. The results show that the variables of motivation and work discipline do not have a significant effect, either partially or simultaneously, on the performance of Depok City Fire Department employees.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Hotel Grandhika Setiabudi Medan
Authors: Purnama Romianta Tarulina Sinaga  , Agus Mariani Saragih  , Erwinsyah Simanungkalit  , Jumjuma Jumjuma  , Nursiah Nursiah
Published: February 2025

Hotel business is one of the service businesses that sells various forms of accommodation, which include elements of comfort, service, and various facilities designed for customers who require lodging facilities for both work and leisure purposes. Currently, the competition in the hotel industry is becoming increasingly fierce, making it crucial for every company to recognize the importance of customer loyalty to ensure the sustainability of their business. The quality of service provided by the company is a crucial factor in creating satisfaction for each hotel customer. This study aims to investigate how the influence of service quality, both partially and simultaneously, affects hotel customer satisfaction. The population in this study consists of Hotel Grandhika Medan guests who incidentally stayed at Hotel Grandhika Setiabudi Medan, with a sample size of 80 people selected using accidental sampling. This study is a quantitative research with data collection techniques conducted through questionnaires and literature reviews. The data analysis method in this study includes validity tests, reliability tests, class assumption tests, simple linear regression, and hypothesis tests. From the results of this study, it was found that 62.8% of customer satisfaction is explained by the service quality variable, while 37.2% is influenced by other variables not studied in this research. The results of this study show that the service quality variable has a positive and significant partial effect on hotel customer satisfaction at Hotel Grandhika Setia Budi Medan, particularly influenced by the hotel's consistent polite behavior towards customers.
Dampak Kompensasi, Beban Kerja dan Pengembangan Sumber Daya Manusia Terhadap Kepuasan Kerja pada PT. Perkebunan Nusantara IV (Persero) Medan
Authors: Ridofals Caniago  , Bagus Handoko  , Sopi Pentana
Published: February 2025

The purpose of this study was to examine and analyze the effect of compensation, workload and human resource development on job satisfaction at PT Perkebunan Nusantara IV (Persero) Medan partially or simultaneously. The approach used in this study is a causal approach. The population in this study were all employees at PT. Perkebunan Nusantara IV (Persero) Medan as many as 389 employees. Based on the slovin calculation, the number of samples in this study were 80 employees of PT. Perkebunan Nusantara IV (Persero) Medan. Data collection techniques in this study used documentation, observation, and questionnaire techniques. The data analysis technique in this study uses a quantitative approach using statistical analysis using multiple linear regression, classical assumption test, hypothesis testing and coefficient of determination test. The results of this study prove that compensation, workload and human resource development partially or simultaneously affect job satisfaction at PT Perkebunan Nusantara IV (Persero) Medan
Realisasi Promosi Melalui Pemasaran Digital pada UMKM Homestay Komodo Mountain View di Labuan Bajo
Authors: Arsyad Aditya Arifin  , Charles Frederic Lutmand Bir  , Chelsea Angela  , Christie Natania Harjono  , Fauzan Danuwijaya  , Jessica Audrey  , Nasya Aurelia Susanto  , Santi Rimadias
Published: February 2025

This community service program aims to support the development of Komodo Mountain View Homestay, a newly established business in Labuan Bajo, NTT, through digital marketing strategies. The program addresses key issues such as limited visibility and facilities. The implementation method involves planning, execution, and evaluation stages, focusing on digital marketing initiatives. Activities include creating a logo for brand identity, managing social media accounts on Instagram, registering the location on Google Maps, and producing attractive visual content. Results indicate that these strategies successfully enhanced the homestay's visibility, attracted tourist attention, and supported local economic growth. With continuous efforts, the homestay is expected to compete effectively in broader markets.
Analisis Kualitas Pelayanan Penyedia Jasa GO-JEK dan Dampaknya terhadap Masyarakat
Authors: Irgi Saeful Rizky  , Ili Luhung  , Andika Alexandro
Published: February 2025

In today's rapidly advancing digital era, technological progress has significantly transformed various aspects of life within society. This shift has led people to prefer communication through social media and influenced transportation tools connected to digital platforms. Communication and transportation are directly related to societal activities. These two aspects are frequently utilized by individuals to simplify their tasks. Moreover, with the increasing sophistication of technology in the fields of transportation and communication, society has become increasingly dependent on these aspects. This phenomenon is a result of rapid technological advancements across various sectors, including communication and transportation. The development of technology in these areas has encouraged people to be more creative and innovative in leveraging these advancements to start new businesses, particularly those providing transportation services.
Upaya Pencegahan Tindak Pidana Fraud di Perusahaan
Authors: Leony Cong  , Zainudin Hasan
Published: February 2025

Corruption within companies is a serious challenge that can undermine integrity, reputation, and organizational performance. This article explores strategic measures to prevent corruption in corporate environments. Prevention involves implementing clear anti-corruption policies, providing training and education for all employees, and establishing secure and anonymous reporting systems. Regular internal audits, financial transparency, and the application of good corporate governance principles form the foundation of these efforts. Additionally, strict and consistent sanctions, leadership integrity, and continuous risk assessment are discussed as proactive approaches to reduce the potential for corruption. Through a comprehensive strategy, companies can create a work environment free from corrupt practices, supporting sustainable and ethical business growth.
Studi Kualitatif: Praktik Manajemen Sumber Daya Manusia Terhadap Inovasi di Sektor Publik Kabupaten Gresik
Authors: Muhammad Maulana Ardiansyah  , Khoiril Chilmy  , Muhammad Alkirom Wildan
Published: February 2025

The purpose of this study is to examine the implementation of human resource management (HRM) practices that facilitate innovation in the public sector in a developing country. Qualitative method was engaged whereby a semi-structured interview was conducted to get the responses of two groups of employees which are top management and executive in two types of public organizations which are awarded and non-awarded. The collected data was later analyzed thematically. The results show that there are differences and similarities among the public agencies in terms of their implementation of HRM practices that facilitate innovation. Apparently, the awarded public agencies do follow HRM practices that really facilitate innovation such as local training, provide more types of rewards to their employees and set a higher minimum level of innovation in their performance evaluation. This research confines only 10 public agencies in Gresik. Future studies might want to include a larger sample size to make the findings more extensive. It also would be interesting to know different approaches in HRM implemented in the private organizations as well as to examine their influences on performance and other organizational factors. Good and fair HRM practices such as training, reward and performance appraisal practices that focus on innovation facilitate and produce more innovative employees and organization innovation. Thus, public managers should implement them to a higher extent.
Peran Media Sosial dalam Pengawasan dan Pencegahan Korupsi di Indonesia
Authors: Jonathan Cahyadi
Published: February 2025

This study examines the role of social media in monitoring and preventing corruption in Indonesia, an issue that has become a primary concern among the public and government. With the increasing number of social media users in the country, these platforms are expected to serve as effective tools in enhancing public participation in overseeing corrupt practices. The research explores various aspects, including how social media enables the community to report corruption cases, share information, and build collective awareness about the impact of corruption. Additionally, this study highlights the challenges faced in utilizing social media, such as unequal access, negative responses from authorities, and the phenomenon of information fragmentation that can hinder constructive dialogue among the public. Through a literature review approach, this research analyzes various relevant sources to provide in-depth insights into the impact and effectiveness of social media in preventing corruption. The findings of this study are expected to offer recommendations for maximizing the potential of social media as a tool to support transparency and public accountability in Indonesia. With a better understanding of the role of social media, it is hoped that both the public and government can collaborate more effectively in the fight against corruption, thereby creating a cleaner and more accountable environment for future generations.