МЕХАНИЗМ РАЗВИТИЯ УСЛУГ РОЗНИЧНЫХ ТОРГОВЫХ СЕТЕЙ
Authors: Валеева Ю.С. 
Published: February 2025

Актуальность темы исследования обусловлена необходимостью разработки механизма управленческой модели развития услуг розничных торговых сетей, который позволит системно выстроить эффективные организационно-управленческие мероприятия розничных торговых сетей. Основной целью статьи является обобщение теоретических и методических подходов к развитию услуг розничных торговых сетей и разработка на их основе механизма развития услуг. В статье обозначены содержательные элементы экономического механизма управления; предложена структура и элементы механизма ценностно ориентированного развития услуг сетей; предложены рекомендации по внедрению данного механизма в федеральные торговые сети. Внедрение предложенных рекомендаций, по мнению автора, позволит обеспечить увеличение выручки и целевых экономических показателей эффективности торговой сети.

The relevanceof the research topic is due to the need to develop a mechanism of managerial model for the development of services of retail trade networks which made it possible to systematically build effective organizational and managerial activities of retail trade networks. The main goal of the research is to generalize the theoretical and methodological approaches to the development of services of retail trade networks and to develop a mechanism for the development of services on their basis. Materials and methods. To conduct theoretical studies of the content of the mechanism, the method of comparison is used and modern foreign and Russian scientific papers are analyzed. The process approach is used to identify a system of business processes reflecting the features of the structure of a retail trade network service. The value-based approach is used to generalize all the values of the participants in the chain of total consumer value of the service with a focus on consumers. This approach is implemented in the development of the managerial models for the development of retail trade networks services. Analysis and results. The content elements of the economic management mechanism are specified, the structure and elements of the mechanism of value-oriented development of network services are proposed, three managerial models for the development of retail trade networks services with a focus on consumers, institutional consumers and values of a retail trade network are determined. A system of indicators for the evaluation of the proposed managerial models for the development of retail trade network services is offered. Recommendations for the implementation of this mechanism in the federal chain stores are proposed. A scenario forecast in three versions with the key performance indicators of the retail trade network activity is made. Conclusion. A mechanism for the development of services of retail trade networks is proposed. Unlike other existing mechanisms, the new one takes into account the modern features of formation of services of retail trade networks and allows to develop the managerial models for their development with a focus on consumers. The author considers that the implementation of the proposed recommendations will ensure an increase in revenue and target economic performance indicators of any trade network.