bluuebunny/crossref_metadata_2025 huggingface dataset:
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024
Authors: Gilang Kurniawan  , Faisal Tomi Saputra  , Mochammad Mirza
Published: December 2024

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Pengaruh Konten Positif Media Sosial Tiktok Terhadap Peningkatan Self Healing (Survei pada akun @aldila.aap)
Authors: Yuliarti Herlina , Wati Lina , Fornawati Sri Murdilah
Published: December 2024

This study aims to determine whether there is an influence of positive content in the @aldila.aap tiktok account and how much influence it has on increasing followers' self-healing. This study uses a positivism paradigm descriptive quantitative research type, data collection techniques obtained through distributing questionnaires using google form. Researchers used simple linear regression analysis and the coefficient of determination and processed using SPSS 25. The population in this study were followers of @aldila.aap with a sample calculation of 100 respondents, and used purposive sampling. Researchers use uses and gratification theory, the assumption of this theory emphasises the active role of users where users actively choose and use media to meet their needs and goals. The results of this study indicate that there is a positive influence in the tiktok account @aldila.aap on increasing self-healing indicated by the results of the T test which shows 8.368> t table 1.664 and 0.000 <0.05 that the positive content @aldila.aap has a positive and significant effect on increasing followers' self-healing. In the coefficient of determination test, the data results show a value of 0.417 or 41.7%, which means that the variable that occurs to increase self-healing followers is caused by the positive content variable @aldila.aap, the rest is influenced by other variables or outside the study.
Analisis Konten Youtube Bobon Santoso pada Episode Kuali Merah Putih dalam Membangun Semangat Nasionalisme Penonton
Authors: Yulitasari Like Amelia , Een Irianti  , Mad Yoman
Published: December 2024

The aim of the research carried out is to find out how the meaning of denotation, connotation and myth is analyzed in Bobon Santoso's YouTube content in the Kuali Merah Putih episode so as to build the spirit of nationalism in the audience. Data collection was carried out using Roland Barthes' semiotic analysis, literature study and documentation so that in the end it created a conclusion about the meaning of the Kuali Merah Putih denotation, namely the spirit of nationalism is depicted in scenes where activities such as flag ceremonies, singing the national anthem, regional art performances become media in instilling noble values. nation and nationalism in everyday life and also in the world of elementary school children's education. The connotation meaning, Kuali Merah Putih is the stretching of the Red and White flag along the road which involves all elements of Papuan society. A narrative that makes it clear that the Red and White is still flying high in the land of Papua even though it is on the edge of Indonesia and rarely receives attention from the government. And the myth, the Red and White Cauldron, namely the spirit of nationalism, should be spread from an early age and from the tip of Aceh to Papua there without distinction between language, ethnicity and other differences.
Pemanfaatan Layanan Sistem Informasi Digital Perpustakaan (Sinditaka) oleh Mahasiswa di Universitas Medan Area
Authors: Devi Ramadhani  , Irwansyah  , Ismail
Published: December 2024

This study discusses the utilization of the Library Digital Information System Service (SINDITAKA) by final semester students at Medan Area University. This study focuses on the use of digital information systems to facilitate library catalog searches and improve the quality of information services. The method used is qualitative research with a descriptive approach. The informants in this study were the head of the Library and Archives at Medan Area University. Data were collected from documents, interviews, field notes, and observations. The results of the study indicate that SINDITAKA provides access to various digital collections, including printed books, e-books, and e-journals, which make it easier for students to find information.
Analisis Pola Komunikasi Melalui Media Sosial untuk Mendukung Pemasaran Produk ATK: Studi Kasus 5 Produsen Alat Tulis di Indonesia
Authors: Andri Kurniawan  , Rini Sudarmanti  , Dwi Purbaningrum  , Titis Gandariani
Published: December 2024

Currently, digital developments encourage all business actors, both large, medium, small, and MSMEs, to intensively use social media as part of an integrated marketing communications strategy (integrated marketing communications). Except for office stationery (ATK) manufacturers in Indonesia, who are focused on working on the stationery market in the midst of the era of digitalization, as well as the threat of products from China and the addition of intense domestic competition, resulting in the rise of counterfeit products in this sector. This research aims to analyze in more depth digital communication patterns through the use of social media from stationery manufacturers using qualitative research methods with comparative case studies. The research was conducted over a period of 14 days, in 1-14 June 2024, by looking at patterns and comparisons of digital communication on the Instagram platform from 5 stationery manufacturers in Indonesia who have used social media optimally, especially ahead of the New Academic Year. The research results show that 5 stationery manufacturers in Indonesia have used social media as a communication channel to the public in order to improve brand image and increase brand awareness, but this needs to be improved in several ways in the future.
Analiasa Bentuk-bentuk Konflik dalam Lingkungan Kerja.
Authors: Anggil Risnawati  , Kasirul Fadli  , Manja Asmira  , Rohid Nurfadillah
Published: December 2024

In the work environment, employees definitely have different identities such as origin, religion, ethnicity and education. However, these differences do not affect the condition of the company unless accompanied by bad behavior from the employees employed there. Inappropriate behavior disrupts communication and communication effectiveness.  This creates conflict between employees in both horizontal and vertical relationships. conflict is a dispute between two or more parties who argue due to lack of status or resources and attempt to control or control each other through damage, loss, or other controlled means, resulting in the following consequences Damaging the relationship between the parties. Forms of conflict that often occur in the work environment, namely interpersonal conflict, conflict between groups, and conflict between parts of the organization. Conflict can create positive and negative impacts in the work environment. Conflict can be controlled with appropriate conflict management strategies, one of which is using a conflict management strategy with the Interest-Based Relational Approach (IBRA) introduced by Fisher and Ury, namely by (1) Separating people from problems, (2) Focusing on interests, not a position, (3) Invent options for mutual gain, and (4) Insist on using Objective criteria. By implementing the right strategies, conflict can become an opportunity for organizations to innovate, improve internal processes, and build stronger relationships among employees.
Tren Penelitian dengan Teori Unified Theory of Acceptance and Use of Technology (UTAUT) dalam Jurnal Scopus Berdasarkan Analisis Bibliometrik
Authors: Sumpena Agus , Pratiwi Gita , Arum Intan Nurul Tanjung , Farodiyah Nanda Nurul , Apriliyanti Natasya Ayu
Published: December 2024

Scopus indexed journal publications are highly important in the academic world as they indicate high quality and credibility of research. Scopus is one of the largest and most reputable international databases for scientific publications, managed by Elsevier. Publishing in Scopus-indexed journals offers numerous significant benefits for researchers and academics. This study aims to identify and analyze research trends using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Scopus-indexed journals. The method used is quantitative with bibliometric analysis, involving data collection from the Scopus database, citation network mapping, and keyword analysis. The results show a significant increase in the number of publications using UTAUT from 2019 to 2023. The study also identifies the most productive authors, institutions, and countries in this field. Additionally, keyword analysis reveals that topics such as consumer behavior patterns, education, and technology development are trending topics and main focuses in UTAUT research. These findings provide important insights for researchers and practitioners regarding the development and future direction of UTAUT research.
Pengaruh Keterlibatan Mahasiswa KKN Universitas Muslim Nusantara Al Washliyah terhadap Partisipasi Masyarakat dalam Konservasi Mangrove di Desa Karang Gading
Authors: Risnawaty Risnawaty , Yeltriana Yeltriana , Nurhaliza Siti , Nabila Talitha , Husna Laila Diyatul , Nadila Siska
Published: December 2024

The mangrove ecosystem is an ecosystem that is located in a coastal area that is affected by the flooding of the sea so that the soil is always filled water. The study aims to examine the influence of student involvement on community participation in mangrove conservation in the Gading coral village. Public participation in conservation activities is crucial to the sustainability of such efforts. This research point uses a qualitative approach to understanding in depth the influence of student KKN UMNAW involvement on the participation of the public in mangrove conservation in the Gading coral village. The result of this study indicate that students KKN UMNAW involvement contributes positively to increased public in the Gading coral Village.
Pembuatan Sistem Pencatatan Pinjaman Kelompok Wanita Tani Berbasis Web Menggunakan Metode V-Model
Authors: Fauzan Rahmawan Maryus  , Kusnadi  , Amroni
Published: December 2024

This research focuses on designing a web-based loan recording system for the Jati Mekar Women Farmers Group (KWT) in Sindanglaut Village. KWT Jati Mekar is an organization consisting of women farmers in Sindanglaut Village who have joined together to improve their welfare and productivity through various agricultural and economic activities.The main objective of the research is to develop a system that can increase efficiency and accuracy in recording group members' loans. The methodology used is the V-Model, which allows for structured and systematic system development through stages of requirements analysis, design, implementation, testing, and maintenance.This system is designed to facilitate the process of recording, monitoring, and reporting loans, as well as increasing transparency in the group's financial management. During the development process, blackbox testing was conducted to evaluate the system's functionality without examining the internal code structure. This testing focuses on the system's inputs and outputs, ensuring that each feature functions according to expected specifications.The research results show that the implementation of this web-based system can address problems that often occur in manual recording, such as inaccurate data and difficulties in tracking loan status. Blackbox testing verifies that the system can handle various usage scenarios correctly, including member data management, loan recording, and report generation.
Pengaruh Terapi Aktivitas Kelompok Sosialisasi (Taks) Terhadap Kemampuan Bersosialisasi dan Interaksi Sosial pada Pasien Gangguan Jiwa dengan Isolasi Sosial di Pondok 99 Kemlagi Mojokerto
Authors: Alvia Putri Mukharomatin  , Ilham Akbar Maulana  , Nadia Ayu Salsabila  , Siti Sholikah  , Abdul Rokhman
Published: December 2024

In people with mental disorders, the humanistic function is disrupted, so they don't want to relate and talk to other people. Decreased social skills make a person unable to interact effectively and unable to express negative or positive feelings. The purpose of this study was to analyze the effect of socialization group activity therapy on social skills and social interactions in patients with mental disorders. The research design used the Pre-Experimental One Group Pre-test-Post test which was conducted on 33 people with mental disorders who were taken using a total sampling technique. The intervention provided was in the form of socialization group activity therapy (TAKS). The research data was taken using socialization and social interaction observation sheets, then analyzed using the Wilcoxon test. Based on the results of research on social skills before being given TAKS most (69.7%) were in the poor category, after being given TAKS most (66.7%) were in the good category. The results of research on social interaction skills before being given TAKS were mostly (75.8%) in the poor category, while after being given TAKS most (69.7%) were in the good category. The results of the Wilcoxon test (p=0.000) showed that there was an effect on social skills and social interaction after being given socialization group activity therapy. Socialization Group Activity Therapy can improve a person's social skills and social interaction because this therapy is carried out in stages which are divided into five sessions so that it can make the patient open up to other people.
Pembinaan Karakter Santri dan Masyarakat di Pondok Pesantren di Kota Banjarbaru Melalui Pendidikan Biologi: Meningkatkan Kesadaran Lingkungan dan Kesehatan
Authors: Sari Indriyani  , Anwar Hafidzi
Published: December 2024

This study aims to investigate the role of biology education in fostering the character of students and communities in Islamic Boarding Schools in Banjarbaru City. The main focus of the research is on increasing environmental and health awareness through biology learning methods. The research methods used involved surveys, interviews, and observations of students and communities involved in the biology education program at the boarding school. The results showed that character building through biology education has a positive impact on environmental and health awareness. Students and the community became more aware of the importance of protecting the environment and had better knowledge of good health practices. In addition, this study also identified factors that support or hinder the implementation of biology education as a means of character building in a boarding school environment. The findings provide an important contribution to the development of character education in the boarding school environment, particularly through the implementation of biology education as a means to increase environmental and health awareness. The implications of this study can be used as a foundation for the improvement and development of character building programs in boarding schools and also as an inspiration for other educational institutions that want to integrate character values through special subjects such as biology.
Analisis Komunikasi Konstruksi Citra Partai Keadilan Sejahtera Melalui Kegiatan Komunitas Senam Nusantara Pasar Kemis Kabupaten Tangerang
Authors: Rindiani Luthfiyyah , Khairani Aulian , Hardiyanti Rini
Published: December 2024

The declining public trust in political parties compared to other state institutions has made political parties increasingly aware of the importance of building a positive image and maintaining good relationships with the public. This research focuses on the role of the Komunitas Senam Nusantara (KSN), a social community focused on physical fitness. However, their social activities go beyond just exercising; they frequently organize charity events for orphans and the underprivileged, provide free health check-ups, and conduct other social activities at no cost, in assisting the Prosperous Justice Party (PKS) in building its image. KSN, founded with the involvement of several PKS cadres, actively organizes social activities open to the public. To achieve this objective, this research employs a descriptive qualitative method to accurately depict the situation. The data indicates that PKS's electability in the most recent election has increased, although not significantly, including in the Tangerang local election. This study also highlights the importance of effective communication strategies by PKS to maximize the positive impact generated by KSN's activities.
Pengaruh Terpaan Konten TikTok sebagai Media Komunikasi Pemasaran terhadap Minat Beli pada Kedai Nongs (Survei terhadap Followers Akun @jelitawidiaw)
Authors: Rifkah Fauziah  , Hardiyanti Rini , Abdurrahman Ade Irfan
Published: December 2024

This research aims to determine the effect of exposure to TikTok content as a marketing communication medium on purchasing interest at Kedai Nongs. This research uses quantitative research methods with a positivism paradigm, where data is obtained through questionnaires distributed to 100 @jelitawidiaw followers. Sampling was carried out using the Slovin formula. The results of the research show that variable Apart from that, the results of the coefficient of determination test (R2) show that Exposure to TikTok Content has an influence of 26.5% on Purchase Interest at Kedai Nongs. Thus, it can be concluded that exposure to @jelitawidiaw's TikTok content has a significant influence on purchasing interest in Kedai Nongs. So these findings emphasize the importance of using social media, especially TikTok, as an effective marketing communication tool in increasing purchasing interest.
Analisis Komunikasi Kader Posyandu Dahlia dalam Menyampaikan Informasi Kesehatan Anak di Total Persada Kota Tangerang
Authors: Fazrin Salsabilla Erin , Wati Lina , Safitri Salsabil Luna
Published: December 2024

Integrated Service Post (Posyandu) is part of a government program that is integrated between the community, government, and the private sector. Based on that, cadres have an important role in the success of a Posyandu, therefore researchers are interested in examining the credibility of communicators in this case the Dahlia Posyandu cadres in conveying information about children's health. This study uses a qualitative descriptive analysis method with the theory of source credibility. Data collection techniques with observation, interviews, documentation. The results of the study showed that the Dahlia Posyandu communicators have good skills, this can be seen from the knowledge possessed by the Dahlia Posyandu cadres regarding child health and the clarity of the information conveyed. Furthermore, the results of the study showed that the Dahlia Posyandu communicators are trustworthy, this can be seen from the information conveyed regarding child health to the community. Meanwhile, the Dahlia Posyandu cadres are quite attractive, this can be seen from the Dahlia Posyandu cadres being kind and being able to establish familiarity with the community who come to the Dahlia Posyandu.
Strategi Komunikasi Pemasaran dalam Menjaga Hubungan Baik dengan Pemangku Kepentingan Eksternal: Studi Kasus Swiss-Belhotel Bandara Jakarta Soekarno Hatta
Authors: Eka Putra Ahmad Septian , Rini Hardiyanti  , Luna Safitri Salsabil
Published: December 2024

This research is about the strategy of Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The purpose of this study is to find out the strategy of Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The problem of this research is how to implement the Marketing Communication strategy strategy at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The method used in this study to analyze the problems in this study is a qualitative research method of case studies. The theory used in this study is Public Relations Theory by Cutlip & Center (2003) with four stages of fact finding, planning and programming, communication, and evaluation strategies. The subject of this research is Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport and the object of this research is focused on the application of Marketing Communication strategies in maintaining good relations with external stakeholders. The researcher presents data information collected from both the internal and external sides of the company, observation of non-participant analysis, as well as semi-structured interviews with several sources related to this research problem. The conclusion of this study is that in carrying out a public relations strategy to maintain good relations with partners, Swissbel-Hotel Marketing Communication emphasizes on fact finding, planning and programming, communication, and evaluation.
Pengaruh Konten Akun Instagram @exploretangerang terhadap Pemenuhan Kebutuhan Informasi Destinasi Wisata Kuliner
Authors: Haq Rafi , Khairani Aulian , Yoman Mad
Published: December 2024

This research is entitled "The Influence of Using the Instagram Account @exploretangerang on Fulfilling the Information Needs of Tourist Destinations." The formulation of the problem that will be discussed in this research is whether there is an influence and how much influence the use of the Instagram account @exploretangerang has on fulfilling the information needs of tourist destinations. The aim is to find out how much influence the @exploretangerang Instagram account has on fulfilling the information needs of tourist destinations. The theory used is the uses and gratification theory. The method used is a quantitative method using a purposive sampling technique. The results of the research show that the use of social media has a positive and significant effect on information needs. Based on the results of the coefficient of determination test, it was found that media use (X) had an influence on fulfilling information needs (Y) while the remainder was influenced by other factors not examined in this research.
Eksistensi Notaris pada Pendirian Perseroan Perorangan dalam Sistem Hukum Positif di Indonesia
Authors: Sejati Mahanany Citraning Putri , Saprudin Saprudin
Published: December 2024

The purpose of this research is to analyze the legal certainty of the regulations regarding Individual Companies presented through the Job Creation Law and how the role of Notaries is missing in the process of establishing them. By using normative juridical research, this research is prescriptive, namely to answer legal issues by describing, examining, studying and explaining accurately and analyzing applicable laws and regulations as well as various opinions of legal experts, to obtain answers from issues raised. The research results show that; First, several regulations related to Individual Companies and their establishment do not yet provide legal certainty for the public. This is because the existence of the individual company legal entity has obscured the contractual principles that are applicable to limited liability companies. Thus, the existence of an Individual Company which is only established by 1 (one) person without an agreement is not under the principles that have been adhered to in the establishment of Limited Liability Companies. Second, a Notary does not have the authority to establish an Individual Company because this legal entity can be established with a Statement of Establishment made in Indonesian. However, suppose it is related to other Notary obligations. In that case, the Notary can still have a role as a legal advisor regarding the establishment of a Private Company if requested by the person concerned.
Gaya Retorika Channel YouTube Okky Adams sebagai Media Edukasi dalam Membuat Motor Custom Chopper
Authors: Maksum Ahmad Pucuk
Published: December 2024

Rhetorical style is a style or art of speaking, either achieved based on natural talent or through technical skills. The art of speaking does not only mean speaking fluently without a clear and contentless way of thinking, but an ability to speak and make speeches in a short, clear, concise and impressive manner. The purpose of this research is to understand how the rhetorical style affects the content carried out by Okky Adam on the Okky Adams YouTube channel as an educational medium in making custom chopper motorcycles and what obstacles are when creating educational content on the Okky Adams YouTube channel as an educational medium in making custom chopper motorcycles. This research uses classical rhetorical theory. The research uses a descriptive qualitative method by interviewing 6 informants, namely, Okky Adam Saputra as the key informant and the other 5 are subscribers of Okky Adams' YouTube channel, namely, Henry Dwi Prasetya, Boby Samosir, Raffy Rabbani Sanu, Okta Saputra, Ahmad Zidan Fauzan. The data collection techniques carried out in the research are observation, interviews, and documentation. The results of this study show that the rhetorical style on Okky Adams' YouTube channel as an educational medium in making custom chooper motorcycles has a great impact on the audience.
Upaya Peningkatan Kualitas Tayangan Sinetron Melalui Focus Group Discussion: Studi Kasus Stasiun TV ANTV
Authors: Afnan Alifiyan  , Lina Wati  , Sri Murdilah Fournawati
Published: December 2024

This study aims to evaluate the efforts to enhance the quality of soap operas through the implementation of Focus Group Discussions (FGD) at ANTV, using Sydney W. Head's programming theory as a framework. The research employs a qualitative method, involving observations and analysis of discussion outcomes. The primary focus is on the significance of thorough preparation by ANTV and the selection of appropriate participants as key factors for successful FGDs. The findings indicate that ANTV’s meticulous preparation, including the careful selection of representative participants and effective discussion management, plays a crucial role in obtaining relevant insights into audience preferences. Additionally, the importance of choosing suitable participants is highlighted, as competent participants can provide more valuable and in-depth feedback. The processing of FGD results based on programming theory supports the development of soap operas that better meet audience needs and desires. The study concludes that the success of FGDs is significantly influenced by careful preparation and the selection of appropriate participants. These factors are essential for improving the quality of soap operas at ANTV, and the application of Sydney W. Head's programming theory ensures that FGD insights are effectively implemented to produce engaging and audience-aligned content
Pemanfaatan Digital Marketing dalam Memasarkan Produk Pakaian Melalui Media Sosial Instagram: Studi Kasus pada Brand Syndicatesroom
Authors: Dai Muhammad Damara
Published: December 2024

The large number of internet users in Indonesia is the main reason business people use digital marketing to attract consumers. Syndicatesroom as a local Tangerang brand with a streetwear theme, Syndicatesroom provides a platform for young people to collaborate, share ideas, channel creativity in a forum called a syndicate. This research is entitled the use of digital marketing in marketing clothing products via Instagram social media (case study of the Syndicatesroom brand). This research aims to determine the process of using digital marketing carried out by Syndicatesroom in marketing clothing products on Instagram social media. This research uses a constructivist paradigm using qualitative methods using primary and secondary data sources as well as interview observations. The data sources used are journals, websites and Syndicatesroom social media. The results of this research show that Syndicatesroom has succeeded in utilizing digital marketing in marketing clothing products via Instagram social media. Syndicate, as a pioneering and independent company in selling products as a marketing tool, requires an effective strategy to increase sales.
Cyberbullying Terhadap Perilaku Penonton Konten Tiktok Gaming ‘’OFFICIAL SIR KEJUU’’
Authors: Nadya Nurfauziyah  , Een Irianti  , Riza Gusti Rahayu
Published: December 2024

This research examines the impact of cyberbullying on viewer behavior on the TikTok platform, especially on the gaming account "Official Sir Cheese." With the rapid growth of social media and the popularity of gaming content, the phenomenon of cyberbullying has become an increasingly pressing issue. This research aims to analyze how cyber attacks affect audience interactions and behavior following gaming content from "Official Sir Cheese." The research method involved qualitative analysis of comments and messages received by the account, as well as interviews with viewers who experienced the direct impact. The research results show that cyberbullying can result in significant changes in audience behavior, including decreased active participation, increased anxiety, and changes in the way they interact with online content and communities. This research suggests the need for mitigation strategies to protect audiences from the negative impacts of cyberbullying and maintain a healthy and supportive online environment.
Upaya Komunitas dalam Melestarikan Budaya Silat Pukul Betawi: Studi Kasus Sanggar Ulil Albab, Poris Gaga, Tangerang
Authors: Noris Muhamad Caesar , Wati Lina , Rahayu Riza Gusti
Published: December 2024

Sanggar Ulil Albab is one of the cultural communities that is currently actively carrying out various cultural activities as a form of preservation. This study aims to examine how the community's efforts in preserving the Betawi martial arts culture carried out by Sanggar Ulil Albab, and discuss the obstacles faced by Sanggar Ulil Albab. The approach used in this study is a qualitative descriptive approach with a case study method. The data in this study were obtained through interviews, observations and documentation to the leaders and members of the studio. This study uses the Functionalism theory put forward by Bronislaw Malinowski. The results show that there are still efforts to preserve the Betawi martial arts culture carried out by the studio, starting from opening cultural teachings (training), participating in existing cultural events or festivals, and socialization. These preservation efforts are carried out because they have a relevant function and can meet the needs of the community. So that the studio always tries to preserve this martial arts culture.
Strategi Komunikasi Media Sosial Instagram @Hondatrenalamsutra dalam Meningkatkan Penjualan Produk
Authors: Jody Halfan  , Mochamad Mirza
Published: December 2024

This study aims to analyze the social media communication strategy implemented by Honda Tren Alam Sutra through the Instagram account @HondaTrenAlamSutra to enhance brand awareness and product sales. A descriptive qualitative method was used to understand the approach and effective implementation of communication strategies. The results of the study indicate that accurate audience identification, the use of engaging visual content, and the utilization of Instagram features such as Stories, Feeds and Reels successfully increased brand awareness and follower engagement. Promotional content such as discounts, sales bonuses, and product education proved effective in capturing follower attention. The marketing team utilized Instagram Insights to measure content performance based on demographic data and engagement metrics, while also adapting strategies based on follower feedback and industry trends. Through data-driven communication strategies and continuous evaluation, @HondaTrenAlamSutra successfully retained followers and attracted new audiences, thereby increasing conversions into sales. This research provides valuable insights for other companies seeking to optimize their social media communication strategies on Instagram.
Analisis Manajemen Sumber Daya Manusia dalam Meningkatkan Kinerja Tenaga Medis di Rumah Sakit
Authors: Purwadhi Purwadhi , Widjaja Yani Restiani , Irawati Irfa , Lestari Nike Dwi Putri
Published: December 2024

This study aims to analyze the role of human resource management (HRM) in improving the performance of medical personnel in hospitals. The method used is a descriptive study with a qualitative approach, involving interviews and observations of medical personnel and hospital management. The results of the study indicate that a strict recruitment and selection process, ongoing training programs, a transparent performance appraisal system, and fair compensation and incentives have a significant impact on improving the performance of medical personnel. Hospitals that implement effective HRM strategies can improve the quality of service, patient satisfaction, and loyalty of medical personnel. This study concludes that good HRM not only contributes to improving individual performance, but also supports the overall goals of the organization. The implications of this study indicate the importance of investing in HRM to create competent and motivated medical personnel, as well as to improve the quality of health services in hospitals.
Pengenalan Literasi Anti Korupsi bagi Siswa SD Negeri 1 Sumber Mulyo, Kecamatan Sumber Rejo, Kabupaten Tanggamus
Authors: Fatahillahi Ahmad Hadi , Savitri Eka , Arjuna Guruh Fajri , Syah Tansri Adzlan
Published: December 2024

Effective Anti-Corruption Education Can Shape Students' Character and Attitudes to Understand and Reject Corruption in the Future. Schools as educational institutions play an important role in the process of forming students' character. This study aims to explore the implementation of the introduction of anti-corruption literacy at SD Negeri 1 Sumber Mulyo, Sumber Rejo District, Tanggamus Regency. The method used is observation at SDN 1 Sumber Mulyo and students in grades 5 and 6 became participants in the socialization activities. The purpose of the approach and observation carried out is to get to know the conditions and behavior of students at school better. The anti-corruption literacy program implemented at SD Negeri 1 Sumber Mulyo has succeeded in increasing students' awareness of the importance of honesty and integrity in everyday life. Through interactive and easy-to-understand methods, students can understand the forms of corrupt behavior that often occur on a small scale but have a big impact if left unchecked.
Kontradiksi Agama dalam Perspektif Hasipelebeguan Tradisi Mangokal Holi Etnis Batak Toba
Authors: Pratiwi Eka Bella , Harahap Fazira Ismaillia , Br Siallagan Putri Sion , Tambunan Riskida Pitamaro , Siregar Siti Fadilah Aini
Published: December 2024

The "Mangokal Holi" tradition in Toba Batak society is a ritual carried out by wealthy or well-to-do individuals to honor ancestors and mark someone as civilized. From the perspective of the Toba Batak people, this tradition is considered respect for ancestors and not worship. This research uses qualitative methods which according to Saroso (2017:47) in ( (Yusra, Zulkarnai & Sofino, 2021) Interviews are one of the techniques most widely used to collect qualitative research data. The results of the research show that the "Mangokal Holi" tradition is a practice Culture is important for the Toba Batak people, especially respecting ancestors and showing obedience to customs and not worship.
Implementasi Metode Ummi terhadap Kemampuan Membaca Al-Qur’an pada Peserta Didik di Kelas IV SDIT Ruhama Depok
Authors: Rahma Anisa Maulida , Pesha Indry Yunizul , Asmahasanah Salati
Published: December 2024

The Qur'an is a guideline for Muslims, so it is very important for Muslims to learn it. However, many students have not been able to read the Qur'an properly and correctly according to tajwid. Therefore, a fun, efficient, and effective method is needed so that they can learn the Qur'an appropriately. This study aims to find out the application of the Ummi Method at SDIT Ruhama, the process of implementing Qur'an learning in the Ummi method and the supporting and inhibiting factors for the application of the Ummi Method. This research uses a descriptive qualitative approach through interviews and documentation. The results of the study show that the application of the Ummi method at SDIT Ruhama runs according to the guidelines of the Ummi Foundation by following seven stages: opening, perception, concept planting, understanding, practice, evaluation, and closing. Learning is carried out classically, with teachers using props and students taking turns reading. Sessions last for 60 minutes every Monday to Friday. The success of this method is supported by adequate facilities, certified teachers, and a teacher-student ratio (1:14). However, obstacles related to facilities and infrastructure are still obstacles that need to be overcome to optimize learning.
Edukasi DAGUSIBU (Dapatkan, Gunakan, Simpan, Buang) Obat pada Ibu Rumah Tangga di Desa Pematang Johar
Authors: Prabawa Dimas Budi , Putri Nurulita Alya , Rahmatia Zilfa , Dama Misda Milala , Wardani Friska Ayu , Sambo Desi Ratna , Syafitri Natasya Fadhilah , Anisah Siti , Arfianda Donni , Putri Vidia Windandari
Published: December 2024

In society in general there is still a lot of inappropriate use of drugs. Providing educational information will increase public knowledge and increase their understanding. In this case, Al-Wasliyah Muslim Nusantara University students provided education about DAGUSIBU (Get, Use, Store and Dispose of) medicines correctly to housewives in Pematang Johar Village. Counseling is carried out on how to manage medicines properly so that it can increase public knowledge, especially housewives. This outreach activity for housewives begins with identifying the problems experienced by the community, which is done by approaching the community in Pematang Johar village and conducting interviews to gain information about their knowledge regarding the correct use of medicines using Powerpoint and projector media. The material presented in the counseling includes the 4 Right and 1 W aspects, namely Right Indication, Right Dosage, Right Patient Condition, Right Use and Beware of Side Effects of Drugs. This will increase housewives' knowledge of good and correct DAGUSIBU medicine.
Implementasi Metode Takrir dalam Meningkatkan Hafalan Al-Qur’an Peserta Didik pada Mata Pelajaran Tahfizh Kelas VC MI Darul Qur’an Sawangan Depok
Authors: Millah Muzayanatul , Pesha Indry Nirma Yunizul , Muhlisin Sofian
Published: December 2024

This study discusses the implementation of the takrir method in improving the memorization of the Qur'an among students of the VC class MI Darul Qur'an Sawangan, Depok. This study aims to find out the application of the takrir method in improving the memorization of the Qur'an among students of the VC MI Darul Qur'an class, the results of the application of the takrir method and its supporting and inhibiting factors. This study uses a descriptive qualitative approach with the type of field research. The data collection technique uses observation, interview, and documentation techniques, using data analysis, data reduction, data presentation, and conclusion. The results of this study show that the application of the takrir method in learning tahfizh in VC class in improving the memorization of the Qur'an has gone well and in accordance with the following learning steps: Bin-Nazhar, Talaqqi, Takrir, Tasmi'. Supporting factors in the application of this method include health, psychological, intelligence, motivation and age. The inhibiting factors are: the reading of the Qur'an is still not good, similar verses, few repetitions, and the absence of a guide.
Pengenalan Wirausaha Sejak Dini dan Aplikasi Dompet Digital terhadap Generasi Alpha Desa Kepayang, Kecamatan Anjongan, Kabupaten Mempawah, Provinsi Kalimantan Barat
Authors: Riastifa Ririn Nur , Purmono Bintoro Bagus , Constantine Angwen , Sen Doflin , Najmi Bimewahqi , Rachman Haikal
Published: December 2024

This Community Service Program (KKM-PKM) aims to introduce early entrepreneurship and the use of digital wallet applications to Generation Alpha in Kepayang Village. With the rapid advancement of technology and changing patterns in economic behavior, it is crucial for young generations, especially Generation Alpha, to understand entrepreneurship and financial technology skills, such as digital wallets, which are increasingly relevant in daily life. Through an interactive and practical educational approach, this activity involved elementary school students in Kepayang Village. The program included basic entrepreneurship training, covering identifying business opportunities, simple financial management, and simulations of using digital wallet applications like OVO, GoPay, and Dana. The program's results showed high enthusiasm from the participants and an increased understanding of the importance of entrepreneurship and digital wallets in everyday life. It is hoped that this initiative will equip Generation Alpha with relevant skills to face future economic challenges.
Perfil clínico, diagnóstico y terapéutico de pacientes con trombo intraventricular izquierdo en tres centros de alta complejidad durante el período 2000-2022
Authors: Lozano Pineda Felipe , Cardona Buitrago Carolina , Giraldo Ramírez Santiago , Gándara Ricardo Jairo Alfonso , Muñoz Ortiz Edison , Gallego Muñoz Catalina , Valencia Duque Juan David , Mejía Guerra Edgar Alonso , Dallos Ferrerosa Juan Nicolás , Senior Sánchez Juan Manuel
Published: December 2024

Objetivo. Determinar el perfil clínico, diagnóstico y terapéutico de pacientes con trombo intraventricular izquierdo (TVI) en tres centros de alta complejidad en Medellín, Colombia, entre enero de 2000 y enero de 2022. Materiales y métodos. Estudio observacional y transversal que incluyó 307 pacientes con TVI. Se analizaron los registros hospitalarios para identificar el perfil clínico y terapéutico, y se evaluó la resolución del trombo y la embolia sistémica. Se realizaron análisis univariado y bivariado con la prueba exacta de Fisher y un modelo de regresión logística. Resultados. La prevalencia de TVI fue 9,75%. El 85% de los casos fueron diagnosticados mediante ecocardiograma transtorácico, el 75,9% fueron hombres y la mediana de edad fue 62 años. Las comorbilidades más frecuentes fueron falla cardiaca (95,77%) e hipertensión arterial (69,7%). El 27% de los TVI ocurrieron en el contexto de un síndrome coronario agudo (SCA). La heparina de bajo peso molecular (HBPM) se administró en el 78,5% y la warfarina fue el anticoagulante más común (82,7%). El 19,2% presentó complicaciones hemorrágicas, principalmente gastrointestinales, y el 35% tuvo resolución del trombo. El 30% desarrolló embolia sistémica, principalmente al sistema nervioso central. La mortalidad fue del 15%. Conclusiones. La prevalencia de TVI fue del 9,75%. La warfarina sigue siendo el tratamiento estándar, aunque las terapias alternativas se utilizan en casos especiales. La disfunción apical se asoció con embolismo sistémico.
Navigating the Gig Economy: Talent identification in tripartite work arrangements in Morocco
Authors: Soumaya AHAROUAY , AHROUAY AHMED , HAMICHE M'hamed
Published: December 2024

The gig economy is transforming the traditional employment landscape in Morocco, introducing both challenges and opportunities for talent identification. As online labor platforms such as Upwork, Fiverr, and Uber become increasingly prevalent, they facilitate the connection between freelance workers and SMEs seeking flexible labor solutions. This paper delves into the intricacies of tripartite work arrangements that encompass these platforms, the requesters (SMEs), and the gig workers themselves. By examining these relationships, we uncover the unique aspects of talent identification within the Moroccan gig economy. Our study employs a mixed-method approach, combining qualitative interviews and quantitative surveys to gather comprehensive data from various stakeholders.We identify that while online platforms employ standardized algorithms for talent identification, these methods often overlook local cultural and linguistic nuances critical to the Moroccan context. SMEs in Morocco tend to heavily rely on platform-mediated ratings and reviews, which underscores the trust placed in these digital reputation systems. Furthermore, our findings reveal that gig workers who invest in skill development and actively manage their online reputations are more likely to secure consistent and lucrative opportunities.This research provides a conceptual framework for understanding the complexities of talent identification in Morocco's gig economy, offering valuable insights for enhancing talent management practices. We propose several recommendations for platforms to refine their algorithms, for SMEs to develop more robust evaluation criteria, and for gig workers to focus on continuous skill enhancement. This paper not only contributes to the academic discourse on gig work but also provides practical guidelines for stakeholders to navigate and optimize talent identification processes in Morocco's evolving labor market.
Multivariate analysis of important squirrel cage motor parameters
Authors: Nutu Catalin Silviu
Published: December 2024

This paper regards the multivariate analysis of data for a three phase asynchronous electrical machine of 300 W equipped with a squirrel cage rotor. The recorded data are the following parameters of the motor: torque (M), rotation speed (n), voltage (U) and current (I). The aforementioned parameters are measured for both, the star and the delta configuration and this data measured is the basis of the multivariate analysis proposed by this paper.
Public Services At the Minahasa District Education Office
Authors: Recky H. E. Sendouw  , Laurens Bulo  , Angel Rumambi  , Meike Imbar  , Vidi Feronika Kapoh
Published: December 2024

The aim of this research is to find out and describe public services at the Minahasa Regency Education Office. This research uses qualitative methods, with the process starting from data collection, data reduction, data display and drawing conclusions. Research informants namely; Head of General and Civil Service Subdivision, General and Civil Service Staff, General and Civil Service Staff, and Teachers. Data collection was carried out through observation, interviews and documentation techniques. Data validity checking techniques include the degree of trust, transferability, dependency and certainty. The analysis was carried out using several indicators, namely; 1). Administrative requirements, 2). Systems, mechanisms and procedures, 3). Completion Time, 4). Costs, and 5). Service Complaints Media. The research results show; 1) Administrative requirements have not been maximized because they have not complied with the applicable SKP; 2) Systems, Mechanisms and Procedures: Not yet optimal because even though they comply with the SOP, there are still delays; 3).Completion Time; Not yet appropriate because delays often occur; 4). Management Fees; It is appropriate that there are no fees for processing promotions; 5). Complaint Media Service. Not yet optimal because only a suggestion box is available, not utilizing existing social media/technology.