THE IMPLICATION OF TIKTOK APPLICATION AS A MEDIA FOR THE DISSEMINATION OF TRI HITA KARANA'S TEACHINGS DURING THE COVID-19 PANDEMIC
Authors: Permana I Dewa Gede Darma 
Published: January 2022

<span class="s17"><span class="bumpedFont15">The popularity of the </span></span><span class="s26"><span class="bumpedFont15">TikTok</span></span><span class="s17"><span class="bumpedFont15"> application in the current era needs to be directed positively to spread the teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15">.  This is because </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana's</span></span><span class="s17"><span class="bumpedFont15"> teachings are able to restore the balance of the world to face the </span></span><span class="s26"><span class="bumpedFont15">COVID</span></span><span class="s17"><span class="bumpedFont15">-19 pandemic. </span></span><span class="s17"><span class="bumpedFont15">Reflecting on this, researchers are interested in examining more deeply the implications of the </span></span><span class="s26"><span class="bumpedFont15">TikTok</span></span><span class="s17"><span class="bumpedFont15"> application as a medium for spreading the teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15"> during the </span></span><span class="s26"><span class="bumpedFont15">COVID</span></span><span class="s17"><span class="bumpedFont15">-19 pandemic.  In this study, several problem formulations were formulated, namely related to the popularity of the </span></span><span class="s26"><span class="bumpedFont15">TikTok</span></span><span class="s17"><span class="bumpedFont15">application, the importance of the teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15">during the </span></span><span class="s26"><span class="bumpedFont15">COVID</span></span><span class="s17"><span class="bumpedFont15">-19 pandemic, and the implications of the </span></span><span class="s26"><span class="bumpedFont15">TikTok</span></span><span class="s17"><span class="bumpedFont15"> application as a medium for spreading the teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15">.  Using this type of qualitative research, with a visual ethnographic approach, the results of this study indicate the implications of the </span></span><span class="s26"><span class="bumpedFont15">TikTok</span></span><span class="s17"><span class="bumpedFont15"> application as a medium for disseminating the teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15">, which have advantages in terms of making unique videos, as well as in terms of effective and efficient video promotion to provide addition</span></span><span class="s17"><span class="bumpedFont15">al insights to viewers about </span></span><span class="s17"><span class="bumpedFont15">teachings of </span></span><span class="s26"><span class="bumpedFont15">Tri Hita Karana</span></span><span class="s17"><span class="bumpedFont15"> as a joint force to face the </span></span><span class="s26"><span class="bumpedFont15">COVID</span></span><span class="s17"><span class="bumpedFont15">-19 pandemic.</span></span>