bluuebunny/crossref_metadata_2025 huggingface dataset:
STRATEGI BERTAHAN UMKM PADA MASA PANDEMI COVID-19 PADA PEMBIAYAAN BANK THITIL UNTUK PARA PEDAGANG
Authors: Fatimah evanggalista wijayanti  , Badriyah Nurul
Published: August 2024

One of the sectors most affected by the policies issued by the goverment due to the Covid-19 pandemic is the MSME sector. whereas in fact, MSMEs are the main actors in economic activities in Indonesia. MSMEs are also the largest provider of employement. The decline in people's purchasing power has an effect on the decline in the income of the MSME sector so that the MSME sector is required to have a strategy on how their business can survive or they can still obtain capital to produce further. This study uses field research or field research where researchs conduct research and collect data directly and see the actual phenomenon. The results showed that the traders' survival strategy was to do financing in the informal sector of Bank Thitil because it was considered an easy process and fast time. Compared to other formal or informal sectors. Bank Thitil is the easiest solution because there is no need for collateral as loan collateral. The diffulty experienced by traders is that the interest rates given are too high, so to cover loans in one sector the traders make loans to other sectors so as to multiply the loans they have and bear very high interest rates.
PENGARUH PERKEMBANGAN DAN KINERJA BANK DIGITAL TERHADAP KEPUTUSAN BERINVESTASI PADA SAHAM BANK DIGITAL
Authors: Ayu Tiara Ardia Sekar , Pangestuty Farah Wulandari
Published: August 2024

The objective of this research is to identify the partial effects of digital banks’ growth and performance, which are proxied by Return on Assets (ROA), market capitalization, firm age, and firm issue, on the decision to invest in digital banks’ stock. This study uses the quantitative approach to identify the effects of the independent variables, i.e., Return on Asset (X1), market capitalization (X2), firm age (X3), and firm issue (X4), on the dependent variable, i.e., the decision to investin digital banks’ stock (Y). the research samples are five digital bank companies listed in the Indonesia Stock Exchange during the 2017-2021 period. the hypothesis testing was conducted using multiple linear regression analysis on the panel data. This research finds that Return on Assets (ROA), market capitalization, and firm issue do not influence the decision to invest in digital banks’ stock and that firm age positively and significantly affects the said decision. This study suggests the digital banks to enhance the effectiveness and efficiency of their managerial processes in order to increase the returns from investments made in them, which in the end can increase their performance.
DETERMINAN NET INTEREST MARGIN PERBANKAN DI INDONESIA (STUDI KASUS: BANK BRI)
Authors: Sinaga Vita Marceline , Wahyudi Setyo Tri
Published: August 2024

The development of banking Net Interest Margin (NIM) in Indonesia shows a high value among other ASEAN countries. A high NIM ratio value does not indicate that the bank's condition is good. Bank Indonesia has a NIM target with a value range of 3% -4%. However, in reality, in the case of state-owned banks, no one has been able to achieve Bank Indonesia's target. The influence of bank internal and external factors has a significant contribution to the value of NIM. This study aims to analyze the determinants of the net interest margin of Indonesian banking by using a case study of Bank BRI. This research is a quantitative research with secondary data sources derived from the company's financial statements. The analytical method used is the two stage least square (TSLS). The results showed that the variables NPL, LDR, CAR, and deposits had a significant effect on NIM. Meanwhile, BOPO and SBK have no significant effect on NIM.
PENGARUH FAKTOR EKSTERNAL DAN INTERNAL TERHADAP INDEKS HARGA SAHAM GABUNGAN INDONESIA 2017-2022
Authors: Prasetya Nadila Azza Nur , Moh. Athoillah
Published: August 2024

The more integrated the global economy is, the more the capital market will respond to currently available domestic and global information as a form of consideration in making investment decisions. Investment decisions generally consider a number of internal and external factors. The purpose of this study is to analyze whether the Non-Farm Payroll (NFP), FED Rate, BI Rate, and Dow Jones Index partially and simultaneously have a significant effect on the Indonesian Composite Stock Index (IHSG) in 2017:1-2022:12. The data in this study used secondary data using the time series multiple linear regression analysis method using the E-views version 10 application. The results showed that the NFP, FED Rate, BI Rate, and the Dow Jones index had simultaneous effect on the IHSG. The FED Rate, BI Rate, and Dow Jones Index variables have a significant positive effect on the IHSG, while the NFP variables has no significant effect on the IHSG.
ANALISIS VOLUME PERDAGANGAN DAN RETURN SAHAM SEBELUM DAN SELAMA PANDEMI COVID-19
Authors: Lukman Putri Rismawati
Published: August 2024

The Covid-19 pandemic has impacted the Indonesian capital market significantly. This research aims to identify and analyze the disparities in trading volume and stock returns prior to and during the pandemic within stocks of differing market capitalizations, blue chip and non-blue chip stocks. The sample for this study comprised 20 IDX30 shares and 32 IDX SMC-LIQ shares. The validation of hypotheses was accomplished using the Wilcoxon signed-rank test. The research findings revealed significant differences in trading volume and stock returns before and during the Covid-19 pandemic. The trading volume of both blue chip and non-blue chip stocks experienced an increase, indicating an augmented interest in stock market investment amid the pandemic. The returns on blue chip and non-blue chip stocks exhibited an upswing due to governmental policies engendered a positive sentiment among investors.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PERUSAHAAN ASURANSI DI PASAR MODAL INDONESIA
Authors: Akhyar Muhammad Fariz , Indraswati Citra Rahayu
Published: August 2024

This study aims to investigate the factors that influence the profitability of insurance companies listed on the Indonesian capital market, with a focus on leverage (proxied as debt to equity ratio), risk-based capital, and underwriting results. The data used covers the period 2018 to 2022, and takes a sample of ten insurance companies listed on the Indonesia Stock Exchange. The analysis method used is panel data regression with the dependent variable of company profitability and the independent variables of leverage, risk-based capital, and underwriting results. Based on the results of the analysis, it is known that the appropriate model used in the panel data regression analysis of this study is the Random Effect Model (REM). The results showed that underwriting results have a significant effect on profitability. While leverage and risk-based capital have no significant effect on profitability in insurance companies listed on the Indonesia Stock Exchange for the period 2018-2022.
ANALISIS PERUMUSAN STRATEGI PENGEMBANGAN BISNIS PADA USAHA FASHION
Authors: Aliifa Aaqilah Meutia , Sumiati Sumiati
Published: August 2024

Business competition in fashion industry nowadays is increasing along the positive development of this industry in Indonesia. This is also followed by the rapid growth of MSME, particularly in Malang city. The fierce competition between business owners implies the importance of business strategy development in order to help the enterprises compete in the market. Asaff Hijab is a business in fashion industry in Malang city; and hijab is their commodity. Until today, the sales of this company remain unstable, and even tend to decrease. Insufficient human resource and ineffective product marketing have placed the venture in a stagnant position with very few sales. Based on the condition above, the objective of this research is to analyze the company’s internal and external factors to produce the appropriate strategy to develop their business. The primary data was harvested from interviews, while the secondary one was gathered from literatures and documents. The instruments of analysis are IFE Matrix, IFE Matrix, SWOT Matrix, IE Matrix, ad QSPM Matrix. Based on the results of the analysis, the appropriate strategy for Asaff Hijab is market penetration.
ANALISIS LINGKUNGAN DALAM PERUMUSAN STRATEGI PEMASARAN
Authors: Albab Tiriswati Ulil , Agung Yuniarinto
Published: August 2024

Lulaya Shop is an online shop engaged in fashion business focusing on females. Business competition especially in fashion in Situbondo regency has urged the shop to create an accurate marketing strategy. The objective of this research is to identify the company’s internal and external factors and to obtain a marketing strategy that suits the business’ internal and external factors. The data of this qualitative descriptive research was obtained from interviews with the shop’s oner and two customers, as well as from observations and documentation. In this study, matrices of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strength, Weakness, Opportunities, Threat (SWOT), Internal External (IE), and Quantitative Strategic Planning Matrix (QSPM) were used. Based on the analysis, the most appropriate strategy for  Lulaya shop is market penetration. The business can market their product through Shopee, can use Instagram more extensively, promote their products through Instagram Ads, improve their skill in design for better products and more attractive social media feeds, enhance the quality of their products, take partners to reach wider spectrum of customers, sell new products such as kids wears since their market are females who are also mostly mothers who also think about the children’s clothes, and hold discount and member card programs.
PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN
Authors: Libbaskara Wahyu Putra , Kurniawati Desi Tri
Published: August 2024

Humans must adapt to a pandemic, but on the other hand the wheels of the economy must still run so that the condition of a country can remains stable and maintained. Employee performance during a pandemic is one of the main things that must be considered by companies, because whether employees are productive or not will affect company productivity, and company productivity will play a role in a country's economic growth, especially during this period. the Covid-19 pandemic. The purpose of this quantitative research is to identify partial effects of job stress and work motivation on the performance of employees of PT. Bank Rakyat Indonesia (Persero) Tbk. branch office of Malang Kawi During the Covid-19 Pandemic. Here multiple linear regression analysis was performed on data harvested from offline questionnaires distributed to 100 employees of the bank. Validity and reliability tests were conducted to each research variable. The results of the calculation in SPSS version 25 have led to findings that job stress (X1) negatively and significantly affects employee performance (Y), and that work motivation (X2) positively and significantly influences employee performance (Y).
PENGARUH EMPLOYEE ENGAGEMENT DAN EMPLOYEE SATISFACTION TERHADAP KINERJA KARYAWAN
Authors: Rahmadani Nadya Jasmine , Kurniawati Desi Tri
Published: August 2024

The objective of this quantitative research is to identify the partial and simultaneous effects of employee engagement and employee satisfaction on employee performance at PT. Shopee International Indonesia Surabaya. The data was acquired from questionnaires distributed to the entire 98 employees and was analyzed using multiple linear regression in SPSS ver. 25. Validity and reliability testing was conducted on each item of the research variables. This study finds that employee engagement (X1) and employee satisfaction (X2) partially influence employee performance and that employee engagement (X1) and employee satisfaction (X2) simultaneously affect employee performance at PT. Shopee International Indonesia Surabaya.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN
Authors: Pradana Bayu Ilham , Ardiyansyah Ahmad Irwan
Published: August 2024

The purpose of this study is to identify the effects of organizational culture, leadership and work motivation on employee performance. This quantitative research is categorized as explanatory research because it explains the causal relationship between variables through hypothesis testing. The data was collected through questionnaires distributed to 75 employees of Kusuma Agrowisata Batu Hotel and was analyzed using multiple regression analysis in SPSS. The results of the t test are that organizational culture has the values of 3.451, that leadership has the values of 3.681, and that motivation has the value of 2.394; all of which are positive indicating unidirectional relationship. Using the t table of 1.994, it can be concluded that organizational culture, leadership, and motivation positively and significantly affect employee performance. Therefore, Kusuma Agrowisata Batu Hotel needs to enhance those factors since they have been proven to affect employee performance.
PENGARUH KEPUASAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN
Authors: Ningmabin Peipkon Modesta , Adi Agung Nugroho
Published: August 2024

Employee performance is the output produced by individuals or groups from their authority and responsibility during certain periods. The said performance is affected by several factors such as job satisfaction and work motivation. The objective of this quantitative correlational research is to analyze and assess the effects of job satisfaction and work motivation on employee performance. Using simple random sampling technique, forty employees were selected as the respondents. The research instrument was assessed through validity and reliability tests. The classical assumption test consists of normality, multicollinearity, and heteroscedasticity tests. The data analysis was conducted using multiple linear regression, F test, and t test in SPSS 25. His study finds that job satisfaction and work motivation simultaneously influence employee performance, job satisfaction affects employee performance, and work motivation has no significant effect on employee performance.
PENGARUH METODE 5S (SEIRI, SEITON, SEISO, SEIKETSU, DAN SHITSUKE) TERHADAP KINERJA KARYAWAN
Authors: Nuril Huda Achmad Rifqi
Published: August 2024

The purpose of this study is to determine the effect of the 5S method (Seiri, Seiton, Seiso, Seiketsu, and Shitsuke) on employee performance in Amstirdam Coffee & Roastery Malang. The research type is an explanatory research, which explains about the causal relation between variables from the research hypothesis. This study involved 42 respondents. The selected respondents for this study were all employees of Amstirdam Coffee & Roastery Malang. This research utilized a Likert Scale for its instrument. The utilized data analysis technique for this research was multiple linear regression analysis. The conducted statistical testing for this research were instrument testing, classical assumptions testing, and hypothesis testing (t-test and F-test). The results of this research showed that Seiri, Seiton, and Shitsuke have a partial, significant effect towards employee performance. The results of this research also showed that the 5S method (Seiri, Seiton, Seiso, Seiketsu, and Shitsuke) have a simultaneous, significant effect towards employee performance.
STRATEGI PENGEMBANGAN SUMBERDAYA MANUSIA DI ERA PERSAINGAN INDUSTRI MEDIA
Authors: Saniyah Salsabillah Putri , Kurniawati Desi Tri
Published: August 2024

The competition in the media industry in the digital disruptive era is getting tougher, including KG Media as one of the players in the media industry that is quite calculated. Therefore, human resources are needed who have technical skills, human skills, and managerial skills. This can be done through continuous training. This research is a qualitative research with a descriptive approach that aims to analyze the employee development program implemented by KG Media. Collecting data from this study using observation and documentation techniques. The results of this study indicate that the development of human resources at KG Media in the "future program for business development" program has been designed comprehensively, coherently and has a strong scientific basis, starting from the planning stage to evaluation. The program has been running well and in accordance with the training needs of employees, this is based on the evaluation of the implementation of the program which shows that the attendance rate of participants is high, the material is relevant and there is a strong desire to attend further training. The results of this study contribute to the importance of training programs for human resource development in the media industry.
IMPLEMENTASI STRATEGI CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN DAMPAK TERHADAP KEHIDUPAN MASYARAKAT
Authors: Silalahi Zefanya Louis Edo , Pradana Bayu Ilham
Published: August 2024

Corporate Social Responsibility is a form of accountability performed by companies. Along with the advancement of civilization, in order to bring good corporate governance, good corporate citizen, and good business ethic, companies are more encouraged to engage in sustainable development. The objective of this study is to identify the implementation and the impact of CSR conducted by PT. Pupuk Kaltim. The data was harvested through interviews, observations, and library researches. The analyses were performed using data collection, data reduction, data display, and conclusion. This study finds that CSR implementation by PT. Pupuk Kaltim has run well. The impact is improvement in public welfare. Partnership programs, territorial improvement, and environmental protection are the manifestation of sustainable development run by the company.
MEMBANGUN KEUNGGULAN BERSAING DENGAN STRATEGI PRODUKSI JOB LOT SHOP PADA USAHA SEPEDA CUSTOM PUSAT BIKE
Authors: Lubis Moch. Dhanu , Waluyowati Nur Prima
Published: August 2024

Creating competitive advantage is a strategy by businesses to win the competition. A company must have some distinctive leverages which are not owned by its competitors to win the competition and to avoid business failures. Pusat Bike runsa custom bicycle business that has been planned with some future competitive advantages. Established in 2019, this business is prospective fromall sides. In order to develop the business, the company applies job lot shop production strategy to reduce inventory and improve quality. This strategy uses mixed flow process, in which the products are manufactured in intermittent interval batches. Here tools and labors are organized into work centers based on the task. Pusat Bike has established a production specialist teams; each team focuses on one type of bicycle product. This method simplifies the inventory estimation for each bicycle type. It also useful for efficiency because the team that has been assigned to a certain type of bicycle can improve faster and produce more quickly, ensuring efficient production process. Team divisions based on the product type also enhances product quality, which correlates with consumer satisfaction.
ANALISIS PENGARUH TALENT MANAGEMENT, EMPLOYEE RETENTION DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KINERJA KARYAWAN
Authors: Rasyid Rendy Zulfan Maulana , M. Abdi Dzil Ikhram
Published: August 2024

The objective of this research is to measure the effects of talent management, employee retention, and perceived organizational support on the performance of employees a Dialogi Café. The data of this quantitative explanatory research was harvested from questionnaires distributed to 57 permanent employees of Dialogi Café from three stores: Dialogi Space and Coffee, Dialogi Signature, and Dialogi Coffee and Bistro. This study uses saturated sampling since the entire population were used as the sample. Here descriptive analysis and Structural Equation Modelling – Partial Leas Squares were performed in SmartPLS v.3.3.9. This study finds that the talent management and the employee retention do not significantly influence employee performance and that perceived organizational support significantly affects employee performance.
THE EFFECT OF AUDITOR CHARACTERISTICS ON ALLEGED FRAUD OCCURRENCE AND ITS IMPACT ON FINANCIAL STATEMENT FRAUD RISK ASSESSMENT AND AUDIT PROGRAM MODIFICATIONS
Authors: Shlof Mohamed A.
Published: August 2024

The goal of this study is to examine the relationships between the auditor's qualities and alleged fraudulent activity, as well as those between alleged fraudulent activity and fraud risk assessment and between fraud risk assessment and audit program modifications. The population in this study were auditors at Public Accounting Officer. Selection of samples in this population using purposive sampling method. The sample used in this study were auditors who worked at Public Accounting Officer. The analytical tool used in this study is Structural Equation Modelling which is run through the Partial Least Squares Structural Equation Modelling program. The results of the analysis in this study are the characteristics of the auditors that affect the alleged occurrence of fraud. This shows that the better the level of specialization of the auditor, the easier it will be for the auditor to detect earnings manipulation and misstatements in a company's financial statements. Fraud affects the initial fraud risk assessment. The existence of suspected fraud in the financial statements may affect the initial fraud risk assessment. If the allegations are true, the company is proven to have committed fraud. The initial fraud risk assessment has an effect on the modification of the audit program.
PERENCANAAN BISNIS PADA USAHA ONLINE KAIRAN ACCESSORIES
Authors: Fadhilah Khairana , Ikhram W. M. Abdi Dzil
Published: August 2024

The Covid-19 pandemic has urged Indonesian businesspeople, especially those engaged in fashion, to develop their business online through e-commerce in order to keep up with recent development and to meet market needs. This research aims to identify the business feasibility of Kairan Accessories by analyzing the company’s internal and external factors, to analyze alternate strategies that can be taken, and to analyze the company’s finance. The data of this research was analyzed using investment and profit analysis, IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The results of the investment analysis show that the company has the NPV of IDR 11.344.600, the PI of 2,32, and the IRR of 33.6%. The results of the profit analysis indicate that the company has the BEP of IDR Rp29.090.909 and the contribution margin of 65.71%. The IFE matrix produces the value of 292, while the EFE matrix produces 279. Based on the IE matrix, the company is in the first quadrant, i.e. the aggressive strategy. Therefore, Kairan Accessories is feasible using a strategy that relies on its internal strength to take any possible opportunities which eventually can lead to sales increase.
PENGARUH EMPLOYER BRANDING ACTIVITY DAN CORPORATE REPUTATION TERHADAP INTENTION TO APPLY FOR A JOB
Authors: Kartika Rizkitania Citra , Riandi Muhammad Hafiz
Published: August 2024

This research departs form the war of talent, a phenomenon of diminishing number of potential work forces occurring in various industries. As a response, companies are competing to attract employee candidates to apply for jobs. The objective of this research is to identify the partial and simultaneous effects of employer branding activity and corporate reputation on people’s intention to apply for a job. The population of this quantitative explanatory research is active students of bachelor’s and associate degrees of Universitas Brawijaya. Using the Slovin formula, the sample size was set at 398. The data was harvested via Likert-scaled questionnaires and was assessed using instrument test, classical assumption test, hypothesis test, and multiple linear regression performed in SPSS. This study finds that employer branding activity and corporate reputation partially and simultaneously influence the intention to apply for a job. Therefore, it is implied that appropriate strategies in employer branding activity and successful corporate reputation maintenance can increase the intention of employee candidates to apply for a job.
PENGARUH PELATIHAN, KOMPETENSI, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN
Authors: Akbar Mohammad Abdul Aziz
Published: August 2024

This research aims to determine the influence of training, competency, and work motivation on the employees performance of PT Tangguh Karya Unggul Contraktor. The success or failure of a company in achieving success depends greatly on the ability of human resources to carry out the orders given by the company. Apart from that, human resources have an important role in realizing the goals of an organization. The population of this research is all employees of PT. Tangguh Karya Unggul Contraktor, numbering 115 people. The sampling method used is the saturated sampling method, where the number of samples is the same as the population. The data analysis method used is multiple linear regression analysis. The primary data for this research was distributed through questionnaires to 115 PT employee respondents. The resilience of Superior Works is measured using a Likert scale measuring instrument. The results of this research show that training, competence, and work motivation partially and simultaneously have a positive effect.
PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP LOYALITAS PELANGGAN
Authors: Labiba Ahmad Izza , Moko Wahdiyat
Published: August 2024

Today's people have a great interest in visiting cafes which provide many facilities for hanging out and can be said to be one of the favorite choices favored by all groups, from the young to the old. Each cafe has a different strategy in order to captivate its customers. Loyal customers will provide profitability because loyal customers can show positive attitudes and behavior and can provide positive recommendations so that they can become promotional tools. This study aims to determine the effect of store atmosphere and price on customer loyalty. This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing. This study used a sample of 100 respondents using accidental sampling technique. Methods of data collection using a questionnaire. The data analysis technique used descriptive analysis, multiple linear regression analysis and t test. Data analysis using SPSS (Statistical Product and Services Solution) version 21 to facilitate research. The results of the analysis show that the store atmosphere variable has a negative effect on customer loyalty and the price variable has a significant negative effect on customer loyalty.
PENGARUH BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN
Authors: Ningsih Rika Widia , Wijayanto Gatot , Marhadi Marhadi
Published: August 2024

The phenomenon of the Korean Wave which created fanatical fans indirectly also shaped the lifestyle of the fans themselves. In this phenomenon, Korean Wave fans consume a cultural product. Korean culture has been exposed all over the world. This study aims to determine the effect of Brand Ambassador and Korean Wave on Brand Image and Purchase Decision of Nature Republic Brand at Pekanbaru city. The study was conducted on Nature Republic consumers who live in the city of Pekanbaru by distributing questionnaires to 112 respondents as samples. The sampling technique used in this study is non-probability sampling. Data analysis method using Structural Equation Modeling- Partial Least Square (SEM-PLS) using Warp-PLS software version 6.0. The results of the research show that Brand Ambassador and Korean Wave have a significant effect on Brand Image. Brand Image, Brand Ambassador, and Korean Wave have a significant effect on purchasing decisions. Brand Ambassador and Korean Wave have a significant effect through Brand Image on Brand Nature Republic at Pekanbaru city.
PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE TOWARD USING SERTA DAMPAKNYA TERHADAP BEHAVIORAL INTENTION
Authors: Ramadya Ivan Rifqi
Published: August 2024

The current use of technology has made banks provide better services to their client, one of which is by launching information technology-based banking transaction service media, i.e. mobile banking. Bank Rakyat Indonesia ranked second in mobile banking users in 2020 with the percentage of 20.5 percent. However, the rate decreased to 17 percent in 2021. This is an indication that the behavioral intention of Indonesians to use the mobile banking service of Bank Rakyat Indonesia is not optimal. The sample of this explanatory research was selected using non-probability sampling method and purposive sampling technique, from which 170 users of the mobile banking service were selected as the sample. The data was analyzed in Lisrel 8.8 This study finds that perceived ease of use positively and significantly influences perceived usefulness, perceived ease of use positively and significantly influences attitude toward using, perceived usefulness positively and significantly influences attitude toward using, attitude toward using positively and significantly influences behavioral intention, perceived ease of use positively and significantly influences behavioral intention, dan perceived usefulness positively and significantly influences behavioral intention.
SEARCH ENGINE OPTIMIZATION, INTEGRATED MARKETING COMMUNICATION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN
Authors: Nisa' Miftakhul Mukarromatun , Ikhram W. M. Abdi Dzil
Published: August 2024

The rise of technological advancement in the globalization era results in the significantly tight atmosphere of competition between marketers. This study aims to measure the influence of the SEO (Search Engine Optimization) variable on the Purchase Decision of Arkatama Digital Marketing Training, the influence of the Integrated Marketing Communication variable on the Purchase Decision of Arkatama Digital Marketing Training, and the influence of the Perceived Value variable on the Purchase Decision of the Arkatama Digital Marketing Training. The type of research used is explanatory research. The datas were collected by distributing questionnaires, with a total of 63 respondents. The data analysis tool in this study uses SmartPLS 3.3.9, with a Likert scale as an additional tool. The results of hypothesis testing indicate that there is a significant effect between the SEO (Search Engine Optimization) on the Purchase Decision,  insignificant influence between the Integrated Marketing Communication on the Purchasing Decision, as well as the existence of significant influence between the Perceived Value on the Purchase Decision.
Pengaruh Korean Wave, Parasocial Relationship, dan Brand Ambassador terhadap Niat Menggunakan E-commerce Tokopedia
Authors: Isura Windy Karina , Hapsari Raditha Dwi Vata
Published: August 2024

The objective of this research is to assess and analyze the effects of Korean wave, parasocial relationship, and brand ambassador on the intention to use Tokopedia. This research was conducted on Tokopedia company using 130 respondents, who were selected using non-probability sampling method and purposive sampling technique. The variables of this research are Korean wave, parasocial relationship, brand ambassador, and intention to use. The population are Tokopedia users who follow BTS, Tokopedia’s brand ambassador, in social media. The data was analyzed using descriptive statistics and multiple linear regression, and the research hypotheses were assessed using F test, t test, and coefficient of determination (R2) test, all of which were performed in IBM SPSS 25. This study finds that Korean wave have a positive but insignificant effect on the intention to use, while parasocial relationship and brand ambassador positively and significantly affect the intention to use.
 
Abstrak
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh korean wave, pa­rasocial relationship, dan brand ambassador terhadap niat menggunakan e-commerce To­ko­pedia. Penelitian ini dilakukan pada perusahaan Tokopedia. Teknik pengambilan sampel pe­nelitian ini menggunakan teknik non-probability sampling dengan jenis purposive sam­pling. Sampel penelitian diperoleh sebanyak 130 responden. Variabel penelitian ini terdiri da­ri korean wave, parasocial relationship, brand ambassador dan niat menggunakan e-com­merce Tokopedia. Populasi dalam penelitian ini adalah pengguna e-commerce Tokopedia ya­ng turut mengikuti BTS, brand ambassador Tokopedia, di media sosial. Adapun metode ana­lisis data pada penelitian ini menggunakan statistik deskriptif dan analisis regresi linier ber­ganda. Pengujian hipotesis penelitian dilakukan dengan menggunakan uji koefisien de­ter­mi­nasi (R2), uji F dan uji t melalui program Statistika IBM SPSS 25. Hasil penelitian me­nun­jukkan bahwa korean wave berpengaruh tidak signifikan terhadap niat penggunaan e-com­merce Tokopedia, sedangkan parasocial relationship dan brand ambassador ber­penga­ruh positif dan signifikan terhadap niat penggunaan e-commerce Tokopedia.
Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Pelanggan Sebagai Variabel Mediasi
Authors: Widjaya Ajeng Salzabilla Putri
Published: August 2024

This study aims to determine the effect of product quality on consumer loyalty through Buttonscarves customer satisfaction variables on the island of Java. This research uses a quantitative approach with an explanatory type. The sampling technique used is non-probability sampling with purposive method to 150 samples. Sample characteristics are women aged 24-50 years who have purchased products from Buttonscarves at least once and come from the island of Java. Research using Smart PLS 4.0 software with path analysis. The results showed that: (1) Product quality variable has a positive and significant effect on customer satisfaction, (2) Product quality variable has a negative effect on customer loyalty, (3) Customer satisfaction variable has a positive and significant effect on customer loyalty, and (4) Product quality variable has a positive and significant effect on customer loyalty through customer satisfaction.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap loyalitas konsumen melalui variabel kepuasan pelanggan Buttonscarves di pulau Jawa. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatori. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 150 sampel. Karakteristik sampel yaitu Wanita berusia 24-50 tahun yang pernah membeli produk dari Buttonscarves minimal 1 kali dan berasal dari pulau Jawa. Penelitian menggunakan software Smart PLS 4.0 dengan path analysis. Hasil penelitian menunjukkan bahwa: (1) Variabel kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (2) Variabel kualitas produk berpengaruh negative terhadap loyalitas konsumen, (3) Variabel kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas konsumen, dan (4) Variabel kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen melalui kepuasan pelanggan.
The Influence of Sales Promotion and Hedonic Shopping Value Towards Impulse Buying
Authors: Fitriani Difa , Isharina Ikhtiara Kaideni
Published: August 2024

This research aims to determine The Influence of Sales Promotion and Hedonic Shopping Value on Impulse Buying (A Study on Social Commerce TikTok Shop Livestream Shopping in the Fashion Industry on Java Island). This research adopts an explanatory research design employing quantitative methodology. Non-probability sampling with a purposive sampling technique was utilized, involving a total of 175 respondents. The study's participants consist of millennials and Generation Z individuals, aged 18 or older, who have previously shopped at TikTok Shop Live Streams in the fashion industry and are residents of Java Island. The measurement of questionnaire item values uses a Likert scale with scores ranging from 1 to 5. This research utilizes Statistical Package for the Social Sciences 26 (SPSS) for validity testing, reliability testing, classical assumption testing, and hypothesis testing. Data analysis is conducted using multiple linear regression analysis. The research results indicate that (1) the sales promotion variable has a positive and significant influence on impulse buying, and (2) the hedonic shopping value variable has a positive and significant influence on impulse buying.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui Pengaruh Sales Promotion Dan Hedonic Shopping Value Terhadap Impulse Buying (Studi Pada Social Commerce Tiktok Shop Livestream Shopping Pada Industri Pakaian di Pulau Jawa). Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 175 responden. Karakteristik dari responden penelitian merupakan generasi milenial dan generasi z dengan usia minimal 18 tahun yang mengetahui, pernah berbelanja di TikTok Shop Live Stream pada industri pakaian minimal 1x sebelumnya, dan tinggal di Pulau Jawa. Pengukuran nilai item pertanyaan dalam kuesioner menggunakan skala likert dengan skor 1-5. Penelitian ini menggunakan Statistical Package for the Social Sciences 26 (SPSS) untuk melakukan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Teknik analisis data menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) variabel sales promotion berpengaruh positif dan signifikan terhadap impulse buying dan (2) variabel hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying.
Pengaruh Lingkungan Toko Dan Hedonic Shopping Motivation Terhadap Perilaku Impulse Buying Dengan Emosi Positif Sebagai Variabel Mediasi
Authors: Azkiya Anzila Nada Shofi , Pradana Bayu Ilham
Published: August 2024

The objective of this research is to identify the effects of store environment and hedonic shopping motivation on impulse buying behavior with positive emotion at Sociolla Store of MOG  in Malang City. This research is a quantitative study which tries to assess the causal relationship between variables of store environment, hedonic shopping motivation, impulse buying, and positive emotion. From the population of customers of Sociolla Store of Malang Olympic Garden in Malang City, 160 people were selected as the respondents. They must be people with the minimum age of 17 years and have made at least one purchase in the store. The data was analyzed using Path Analysis. This research finds that store environment and hedonic shopping motivation significantly influence positive emotion that hedonic shopping motivation significantly affects impulse buying, and that store environment has no significant effect on impulse buying. Further, positive emotion mediates the influence of store environment and hedonic shopping motivation on impulse buying.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Lingkungan Toko dan Hedonic shopping motivation terhadap Perilaku Impulse buying dengan Emosi Positif di Sociolla Store MOG Kota Malang. Jenis Penelitian ini adalah penelitian eksplanatori yang bertujuanuntuk mencari hubungan sebab akibat antara variabel lingkungan toko, hedonic shopping motivation, impulse buying, dan emosi positif. Populasi yang digunakan adalah customer Sociolla MOG Kota Malang, dengan jumlah sampel sebanyak 160 sampel. Karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun dan customer yang pernah membeli produk di Sociolla Store Mall Olympic Garden Malang minimal satu kali. Teknik analisis data dalam penelitian ini menggunakan Path Analysis. Hasil penelitian menunjukkan bahwa varibael lingkungan toko dan hedonic shopping motivation memiliki pengaruh yang signifikan terhadap variabel emosi positif. Kemudian variabel hedonic shopping motivation berpengaruh signifikan terhadap impulse buying, namun variabel lingkungan toko tidak berpengaruh signifikan terhadap variabel impulse buying. Variabel emosi positif berhasil memediasi pengaruh antara lingkungan toko dan hedonic shopping motivation terhadap impulse buying.
Calculating the Amount of Plastic Waste Based on Type at the Supit Urang Malang Final Processing Site (TPA)
Authors: Artiyani Anis
Published: August 2024

Waste is one of the crucial environmental problems in Indonesia. Malang City produces around 485 tons of waste every day. This research aims to identify what types of plastic waste are selected at the Supit Urang Final Processing Site and to find out the mass of each type of plastic waste that is sorted, to analyze the volume of plastic waste differentiated based on the types at the Supit Urang Landfill, Malang City. Plastic waste is non-organic waste that is difficult to decompose naturally. In 2019, the Regional Environmental Management Agency (BPLHD) stated that plastic waste in Jakarta reached 13% of 6,000 tons per day and annual calculations reached 5.4 tons. Determining the number of samples in this study used the SNI 19-3964-1994 approach, the waste sampling method, sampling method, and analysis of plastic waste samples were chosen in the research methodology. The research results showed that the types of plastic waste at the Supit Urang landfill include polyethylene terephthalate (PET), low-density polyethylene (LDPE), polypropylene (PP), and others (O), with a mass of each type, namely Polyethylene Terephthalate (PET) 27.7 kg, Low-Density Polyethylene (LDPE) 27.5 kg, Polypropylene (PP) 23.2 kg and Others (O) 21.7 kg. It is hoped that sorting plastic waste according to type through further processing can reduce waste generation in general, especially in Malang City.
Carbon Market within the Framework of Environmental Protection and Management Policies in Indonesia
Authors: Kristianto Kristianto
Published: August 2024

Since climate change poses a significant global risk, the Indonesian government has introduced numerous regulations in line with its National Determined Contribution (NDC) goals. Aligned with the objectives of the Paris Agreement, Indonesia recently initiated a carbon trading system anticipated to fulfill the nation's NDC. Researching the legal framework is crucial for the continuous improvement and implementation of Indonesia’s carbon market, given its novelty and the challenges that must be addressed. Addressing climate change through carbon trading is integral to Indonesia's environmental protection and management strategies, reflecting a deliberate endeavor towards sustainable development. Nonetheless, to realize zero emissions, comprehensive research on the Carbon Market is essential to ensure its alignment with Indonesia's Environmental Protection and Management Law and to bolster the Sustainable Development Goals. This research paper utilizes normative legal studies to explore carbon trading within the legal framework based on Environmental Law policies. Adopting a similar approach to developing Indonesia's Environmental Law since 1982, it is anticipated to bolster the successful implementation of a carbon market in Indonesia aimed at reducing the nation’s carbon emissions and fulfilling its Nationally Determined Contribution (NDC).
Impact of Gamification on Student Motivation and Engagement
Authors: Ambikapathy Manimegalai , Abdul Hamid Maizurah Khathu , Mohd Sukor Muhammad Akid Auni
Published: August 2024

Digital gamification has become a part of the learning platform for students and educators. Gamification using game principles in a non-game context to enhance the desired response from students. The involvement of students is different based on their level of engagement. However, interest in studying is missing, and to encounter this, game-based learning is expected to engage and motivate students.  This study employs a quantitative method with a questionnaire of 200 respondents. The finding shows that gamification helps improve motivation during class and shows a significant relationship between gamification and student engagement. Policymakers and involved educational institutions should make gamification in class a mandatory course element to boost student engagement
China-Malaysia Relations and the Belt and Road Initiative: An analysis based on Constructivist Theory
Authors: Wang Chaoqun , Mohamed Nasrudin , Hashim Gy Rugayah
Published: August 2024

China-Malaysia relations have a long history. At present, benefiting from the solid foundation laid by China and Malaysia, the Belt and Road Initiative has achieved remarkable results, from which both countries have gained. Starting from the background of the Belt and Road Initiative, this paper explores the development of China-Malaysia relations through the view of constructivist theory by reviewing and analysing cases of cooperation outcomes between China and Malaysia in the fields of politics, economy, and culture, and finds that cultural exchanges are indispensable to the advancement of the bilateral relationship between China and Malaysia.
Nexus between Solidarity Economy, Cooperative and Digital Economy at the Local Level: The case of Malaysia
Authors: Robani Anidah , Ahamat Amiruddin , Kamarudin Mohd Fauzi , Mohd Zubir Siti Azwah
Published: August 2024

This study used Malaysian case as the empirical platform to articulate the issues of development at the local level mainly Desa Lestari (Sustainable Village) program of KPLB. The data were obtained mainly through focus group discussions and in-depth interviews with government officials and communities. This paper highlights conceptually and practically how the Solidarity Economy, the Cooperative and Digitalization can be incorporated into a broader sustainability framework. This paper also demonstrates the potential and constraints in Desa Lestari program. This paper ends with an examination of possible plan of action for successful Desa Lestari program and local level development in general.
A Systematic Literature Review on the Predictors of Drug Abuse, Substance Use, and Opioid Misuse among Adolescents
Authors: Isnain Mohd Dzulkifli , Mohamed Harith Nor Hafizah , Bakar Ahmad Naqiyuddin
Published: August 2024

Opioid misuse and dependence on prescribed opioids have strong link with drug addiction prevalence among adolescents. To gather evidence on the predictors of substance use, opioid abuse, and misuse of prescribed opioids, a systematic literature review was conducted covering articles published between 2016-2022. Of the 31 included articles, descriptively, substance use was considered as the dependent outcome in most of the studies (n = 15), compared to opioid misuse (n = 11), and prescription opioid misuse (n = 5). Resultantly, the common factors for substance use, opioid abuse, and misuse of prescribed opioids were broadly categorised into family-related factors, pain intensity and interference, comorbidity and psychopathology, demographic factors, substance use disorders and other drug addictive behaviours, and peer influence. Apart from the need to provide alternative pain management strategies, these factors should be considered by clinicians in identifying adolescents who are currently engaged in substance use or opioid abuse, and those likely to misuse prescribed opioids in the future.
Designing Creative Music Education Materials for School Children in Malaysia: Implication for policy and teaching practices
Authors: Jamaludin Juriani , Md Noor Harrinni , Ismail Md Jais , Harith Mohamed Azhar
Published: August 2024

The Malaysian Ministry of Education aspires to produce knowledgeable, creative and innovative music pupils, teachers, educators, researchers, material writers, and curriculum designers. Thus, there is an urgency to advocate new and current ways of attracting 21st century pupils to learn music. This study involves designing educational music teaching materials and approaches. It also evaluates the effectiveness of musical creativity, engagement, and learning outcomes through musical experience, music composition, and music appreciation. The findings of this study provide insights on ways that will help policymakers, curriculum designers, and music teachers in Malaysia to develop quality teaching and learning materials for future music education.