Regional directions of the cluster development strategy in the field of tourism and hospitality
Authors:   Odesa National Economic University, Gerasymenko Viktor , Davydenko Iryna ,   Odesa National Economic University, Galasyuk Svitlana ,   Odesa National Economic University, Nezdoyminov Sergii ,   Odesa National Economic University, Mikhayliuk Olena ,   Odesa National Economic University, Martynova Natalia ,   Odesa National Economic University, Shykina Olga ,   Odesa National Economic University, Bedradina Ganna ,   Odesa National Economic University, Рavlotskіy Vladimir ,   Odesa National Economic University, Niecheva Natalia ,   Odesa National Economic University, Zakharchuk Valentyna ,   Odesa National Economic University, Kundilovska Tetyana ,   Odesa National Economic University
Published: February 2024

The monograph consists of an introduction, 5 chapters, lists of used sources for each chapter separately; contains 31 tables and 37 figures. The monograph examines the theoretical and practical aspects of the creation and functioning of tourist clusters. The regional directions of the cluster strategy for the development of tourism and hospitality, the mechanisms of regional cluster policy formation are analyzed. Mechanisms for the implementation of the cluster policy for the further development of the national hotel network are proposed, as well as ways of implementing the cluster policy in the Odesa region. In the first chapter, "Cluster strategies in the tourism business" are presented, cluster models and types of cluster strategies are analyzed, policy directions of targeted cluster strategies are highlighted, and the regional aspect of the implementation of the strategy for the development of the hospitality sector on the basis of the cluster approach is investigated. The second chapter "Mechanisms of regional cluster policy formation in the field of hospitality" reveals the essence of cluster policy in the field of hospitality, substantiates the normative and legal basis of cluster policy, defines the methods of identification of tourist clusters in territorial production systems and indicators of cluster functioning efficiency. Clusters are analyzed as tools for increasing the competitiveness of tourist destinations. Mechanisms of state support for the development of tourist clusters are being studied. In the third chapter "Mechanisms of cluster policy implementation for further development of the national hotel network" cluster policy priorities for the hospitality sector are determined. The development of the hotel chains Optima Hotels & Resorts, Premier Hotels and Resorts, Ribas Hotels Group and Maestro Hotel Management is being assessed for the implementation of the cluster principle of further development. In the fourth chapter "Directions for the implementation of cluster policy in the regional development of the hospitality sector of Ukraine" current trends and prospects for the development of business tourism clusters in Ukraine, prospects for the creation of educational clusters for the development of the tourism and hospitality sector are investigated. In the fifth chapter "Ways of implementing a cluster policy in the field of hospitality of the Odesa region", the prospects for the development of ecological tourism clusters in the Odesa region, the prospects for the development of cluster partnerships of tourist enterprises and territorial communities in the field of rural green tourism in the region, the prospects for the formation of local clusters of gambling business in Ukraine are substantiated and Odesa region.