bluuebunny/crossref_metadata_2025 huggingface dataset:
Multisensory Marketing: Creating Sustainability Perspective in Various Sectors
Authors: Kumar Prarthana
Published: June 2017

Synchronic studies in marketing propose that sensory stimulus, like colour, lighting effects, backdrop music, ambient scents or upholstery’s texture, affect consumers’ evaluation of the milieu, the wares presented and affect consumer behaviour (e.g., approximate amount spent, time spent at a store). A customer is frequently attracted towards a brand based on its sensory experience. In toto, the unexpurgated world is experienced through multiple senses ( Lindstrom, 2005b ). Ingenious brands are discovering means to captivate the entire consumer senses to fortify their brand experience, by amalgamating every sense into the marketing strategy; this approach is called ‘sensory marketing’. Sensory branding is based on the idea that we are most likely to form, retain and revisit memory when all five senses are engaged. Many companies are discovering that when they engage consumers with multiple sensory touch points—not just the traditional sensory channels of sight or hearing—they can enhance customers’ emotional connection with their products and brands. The multisensory strategies seek to go beyond delivering functionality and value to evoking significant personal identification with products. It aims to fill in the lacuna of the conventional marketing. Technology is one of the main factors driving sensory marketing to success. Sensory marketing has made its mark in multiple fields like automobiles, airlines, hospitality, casinos, retail stores, textile, leather production, skin care and cosmetics at multiple levels.

The following are a few examples for multisensory applications: 74 per cent of Europeans and 46 per cent of American recognise the Nokia ringtone ( Lindstrom, 2005a ); Ford has a specific branded aroma since 2000. Twenty seven per cent of US consumers and 37 per cent of Europeans consider ford has a distinct smell ( Lindstrom, 2005a ); United Airlines has adapted a famous composition, George Gershwin‘s Rhapsody in Blue, and personalised it; Restaurants play slower music as it creates extended dining hours, increasing 29 per cent of average bill according to an experiment; Heinz launched EZ Squirt Blastin’, Green Ketchup in 2001. They sold over 10 million bottles in the first seven months. That is the highest sales peak in the history of Heinz, all because of a simple colour adjustment. This article deals with use of sensory marketing in various sectors and its potential to develop as a sustainability strategy.
Relationship between Underpricing and Post IPO Performance: Evidence from Indian IPOs
Authors: Mayur Manas , Mittal Sanjiv
Published: June 2017

Deterioration in post IPO operating performance is a well-established fact in financial economics literature. The current article extends this discussion by exploring the relationship between post IPO performance deterioration and underpricing. Level of underpricing is used as a proxy for signalling. The analysis was done by dividing the whole sample into two groups: low underpricing group and high underpricing group and then examining the trend in post IPO performance deterioration for both the groups. The expectation was that the group with low underpricing would show more deterioration in performance than group with high underpricing. Study found that overall performance of firms deteriorated for both the groups but the difference in trend was not found to be significantly different and hence the difference in change in performance for both the group cannot be attributed to underpricing. Our results supported the results obtained by Jain and Kini ( 1994 ), Jegadeesh, Weinstein and Welch ( 1993 ) and Garfinkel ( 1993 ). However, like Jain and Kini ( 1994 ) we also do not conclude against signalling model.
The Effect of Job Satisfaction on Organisational Commitment among Shift Workers: A Field Study of Ferro-alloy Industries
Authors: Jena R.K.
Published: June 2017

Job is social reality and social expectation of an employee. It not only provides status to the individual but also binds with the society. An employee who is satisfied with his job would perform his duties well and be committed to his job and organisation. ‘Job satisfaction’ and ‘organisational commitment’ (OC) are two buzzwords among researchers in last couple of decades and associated with the organisational productivity and organisational culture in a variety of occupational settings. The scope of this research is to investigate the relationship between job satisfaction and OC among shift workers in ferro-alloy industries of Odisha, India. A cross-sectional survey was conducted on a convenient sample of 240 ( N) in five ferro-alloy industries of Odisha, India. Correlation and regression analysis revealed a number of significant relationships between the two variables. The findings show that there is a significant positive relationship between job satisfaction, affective and normative commitment variables, but there is a negative association between job satisfaction and continuance commitment. It is assumed that there is no similar research conducted on shift workers in ferro-alloy industries in India. Therefore, this study can add new findings that can be used to improve organisational practices for the retention of valuable employees and to improve organisational work culture and productivity.
A Comparative Study of Labour Productivity in Public, Private and Foreign Sector Banks in India
Authors: Bhatia Aparna , Mahendru Megha
Published: June 2017

Productivity is the ability and willingness of an economic unit to produce maximum possible output with given inputs and technology. It is the quotient obtained by dividing output by one of the factors of production. Measuring productivity is very important for judging long-term operational viability of the banks. A bank’s productivity is a measure of its effectiveness in using all its resources, viz. labour, financial resources, fixed assets etc. The present article evaluates and compares the productivity performance of the banks in India. All the public sector, private sector and foreign sector banks in India constitute the sample of the study. The study covers the time period of 11 years, that is, 2000–2001 to 2010–2011. The results show that foreign sector banks have the highest average for all the productivity parameters. The average for all these parameters is next highest for private sector banks (PVBs) whereas public sector banks (PSBs) have the lowest average. Even Analysis of Variance (ANOVA) test shows that the p value is significant at 1 per cent level of significance for all the ratios i.e., Deposit per Employee (DPE), Loan and Advances per Employee (LAPE), Business per Employee (BPE), Total Income per Employee (TIPE), Total Expenditure per Employee (TEPE) and Net Profit per Employee (NPPE). Further, the results of Post Hoc Tukey Test revealed that difference between the means of Foreign-Public sector and Foreign-Private sector banks is statistically significant for all the productivity parameters.
Identification of Consumer Decision-making Styles of Youth in Shopping Malls
Authors: Bedi Sarbjit Singh , Lal Amit Kumar
Published: June 2017

Purpose

The main purpose of this research article is to identify decision-making styles of Indian youth using consumer style inventory.

Design/methodology/approach

A survey was done on Indian youth to understand decision-making styles in shopping malls. A total sample of 223 youth was taken from two different universities of Punjab.

Findings

One of the key finding that consumer scale inventory (CSI) is not confirmed to Indian youth who like to go to shopping malls for recreation, and best value deals. Youth are mostly impulsive in nature. The research also revealed that they get confused by over choice hence they seek opinion before buying anything in shopping malls either by family members, friends or salesman. CSI scale has reliability and validity issues. Young India is more loyal towards brands and less loyal towards store.

Practical implication

This research will not only contribute in a theoretical literature but it will help stores in the shopping malls in many ways: (a) to customise their assortment according to the need of the consumer, (b) to position and advertise as per their targeted segment, (c) to make them understand what type of consumers are coming to their stores, (d) to understand the buying pattern of the young shoppers in the malls and (e) to frame strategies to improve the operational efficiency of their store.
Role of Organised Retailers in Rationalising Fruits and Vegetables Supply Chain in India
Authors: A. Veena , Venkatesha H.R.
Published: June 2017

The prevailing supply chain system for fruits and vegetables in India is long, fragmented and results in high wastages. The share of producers is low in the total price. Growing needs of consumers for affordable, quality, safe and hygienic fruits and vegetables cannot be fulfilled effectively in the present system. A competitive alternate marketing system, with special focus on supply chain, is required in order to reap the potential of the emerging consumer demand. A rationalised supply chain system has to provide a complete solution to meet key needs of the stakeholders. The system has to be reviewed mainly from investment, technology and management perspectives. The unorganised retailers who have huge share in the present market cannot meet this challenge on their own. Hence, an alternate system has to be evolved. Hence, this study covers the role of organised retailers in rationalising vegetables and fruits supply chain. The data required for the study is collected through field survey by administering the questionnaire to the respondents across Karnataka, one of the states in India. The study shows that the three key parameters of supply chain, that is, cost of distribution, wastage and price, are favouring organised retailers.
Foreign Institutional Investors and the Indian IPO Market— An Investigation from 2009 to 2011
Authors: Agarwal Baishali
Published: June 2017

The Indian capital market post liberalisation underwent various reforms and deregulations which heavily attracted foreign investments particularly the portfolio investments. The Indian primary market on the other hand is an integral part of the capital market which infuses fresh capital into the system by mechanisms like Initial Public Offering (IPO). This article thus attempts to make an understanding of few major causes like IPO size and market capitalisation as major forces in attracting foreign institutional investors (FII) inflows into the Indian primary market and thereby analysing the role of FIIs into capital formation.
Sensitivity of Indian Stock Market vis-à-vis Price Volume Relationship in the Backdrop of FII
Authors: Bajaj Sushil
Published: June 2017

This study aims to examine the changes in the dynamic relationship between return registered by stocks and trading volume because of the changes in the flow of Foreign Institutional Investments in the Indian stock market. Author has tested the relationship using daily data of S&P CNX Nifty (that is, NSE’s index) from 2000 to 2013 and methodologies described by Bollerslav (1986), Engle (1982) and Sims (1980), that is, Generalized Auto Regressive Conditional Heteroskedasticity (GARCH) (1, 1), Exponential Generalized Auto Regressive Conditional Heteroskedasticity (EGARCH) (1, 1), Vector Autoregression (VAR), Granger causality, Variance Decomposition (VDC) and Impulse Response Function (IRF). The empirical analysis evidences the significant role of trading volume in lessening volatility and also adjudges the Indian stock market highly inefficient due to the presence of volatility persistence. In addition, VAR results document serial correlation between trading volume coefficients and its lagged values in case of all the subsamples that confirm the flow of information arrival sequential. Besides this, VDC and IRF results also assert that the amount of information contributed by stock return for the prediction of trading volume is far greater than the other way around and announce the study of stock return more useful in predicting the future kinetics of stock return as well as trading volume.
Systemic Patent Study on Technological Innovation in the EU Countries since 1980
Authors: Jemala Marek
Published: June 2017

In recent years, it is not only an innovator (institution), who is important for technology innovation, but increasingly important have become the micro and macro environment, since technological innovation requires cooperation, supportive legal, political, managerial, economic, social or environmental factors. As analogies in Japan, the USA, India or China, also the European Community, has to respond adequately to this trend through supportive legislation, management, infrastructure and cooperation. This article has the key purpose to outline selected issues and challenges of technological innovation and management in the world, as input into the comprehensive analysis of technology patenting in the EU countries since 1980. As a basic research methodology we chose patent research and database analyses of the EPO and WIPO databases. We examined the granted patents in comparison with several additional indicators, such as, a number of inhabitants, national GDP, VC investment, or patent publications by technology. In this limited patent analysis, we tried to distinguish between developing and developed countries of the EU. The result of this research shows that there are significant differences between developed and developing countries of the EU, not only in terms of technological innovation and patent intensity, or commercialisation of innovation, but also related to the focus and management of the technology innovation.
The Sag Process in Modified Polypropylene
Authors: Cruz C. A.
Published: June 2017

Infrared and isothermal heating of polypropylene and modified polypropylene sheets showed that the rate of sag was independent of the sample thickness and a power function of the blank, or opening, size. A temperature increase from 1900C to 2100C increased the steady sag rate by 10 to 25% for a 0.3 m diameter blank, the greater effect being observed with the modified resin; the sag rate increase was greater with a smaller blank size. The modified polypropylene has a lower sag rate and significantly extends the time before accelerated sagging or webbing occurs, especially at blank sizes below 0.4 m.
If We Don’t Ask, Our Patients Might Never Tell: The Impact of the Routine Use of a Patient Values Assessment
Authors: Hoverman J. Russell , Taniguchi Cynthia , Eagye Kathryn , Mikan Sabrina , Kalisiak Angela , Ash-Lee Susan , Henschel Rhonda
Published: June 2017

Purpose:

Good communication can be associated with better end-of-life outcomes. The US Oncology Network developed and tested a Values Assessment (VA) for facilitating advance care planning (ACP). The results of the first 1,268 patients are reported.

Methods:

The VA consists of 10 questions of the format “How valuable is it to me to…” (eg, “...know that I am not a burden to my family, friends, or helpers?”). Responses were on a four-point scale from unsure to very valuable. VA data on 1,286 patients with metastatic cancer from April 1, 2013, to July 31, 2015, were extracted from the electronic health record, including demographics, diagnosis, stage, chemotherapy, and outcomes (hospice enrollment, place of death). These demographics were compared by using the χ2 or Fisher’s exact test or the Wilcoxon rank sum test for continuous variables.

Results:

A total of 1,268 patients completed the VA (56.7% were ≥ 65 years of age, 57.8% completed advance directives [ADs]). There were 438 deaths of which 308 had a place of death or a hospice enrollment recorded. Of these, 78% died at home or inpatient hospice; 14.6% died in the hospital. Hospice enrollment with ADs was 76.1% and without, 60.9%. Median length of stay in hospice was 21 days with ADs versus 12.5 days without. Chemotherapy in the last 14 days of life was 8.8% with ADs and 15.5% without. The VA was well accepted by patients.

Conclusion:

A VA as a routine part of practice is feasible and scalable. It facilitates ACP discussions that lead to ADs. The results suggest that VA and ACP lead to less-aggressive care at the end of life.
An improved Akt reporter reveals intra- and inter-cellular heterogeneity and oscillations in signal transduction
Authors: Norris Dougall M. , Yang Pengyi , Krycer James R. , Fazakerley Daniel J. , James David E. , Burchfield James G.
Published: June 2017

Akt is a key node in a range of signal transduction cascades and play a critical role in diseases such as cancer and diabetes. Fluorescently-tagged Akt reporters have been used to discern Akt localisation, yet it has not been clear how well these tools recapitulate the behaviour of endogenous Akt proteins. Here, we observed that fusion of eGFP to Akt2 impaired both its insulin-stimulated plasma membrane recruitment and its phosphorylation. Endogenous-like responses were restored by replacing eGFP with TagRFP-T. The improved response magnitude and sensitivity afforded by TagRFP-T–Akt2 over eGFP–Akt2 enabled monitoring of signalling outcomes in single cells at physiological doses of insulin with subcellular resolution and revealed two previously unreported features of Akt biology. In 3T3-L1 adipocytes, stimulation with insulin resulted in recruitment of Akt2 to the plasma membrane in a polarised fashion. Additionally, we observed oscillations in plasma membrane localised Akt2 in the presence of insulin with a consistent periodicity of 2 min. Our studies highlight the importance of fluorophore choice when generating reporter constructs and shed light on new Akt signalling responses that may encode complex signalling information.

This article has an associated First Person interview with the first author of the paper.
Perfil clínico-epidemiológico dos pacientes vítimas de acidentes ofídicos no município de Cacoal, Rondônia, Brasil, no período de 2009 a 2013
Authors: Dos Santos Andeson Alves , Vizotto Ricardo Martins , Souza Laurindo Pereira de , De Lima Marcia Guerino , Viana Teresinha Cícera  Teodora
Published: June 2017

Introdução: Em 2009, o Brasil registrou, aproximadamente, 27.665 acidentes ofídicos, a maioria deles nas regiões Norte e Centro Oeste. Objetivo: Traçar o perfil clínico-epidemiológico dos pacientes vítimas de acidentes ofídicos atendidos no Pronto Socorro do município de Cacoal, Rondônia, no período de 2009 a 2013. Método: Trata-se de um estudo descritivo, quantitativo de caráter transversal, do tipo documental retrospectivo. Resultados: O total de acidentes no período estudado perfaz o montante de 91 casos. Houve predominância desses acidentes em homens, na faixa etária entre 11 e 50 anos, que residiam na zona rural. Conclusão: os dados revelaram que os acidentes do gênero Bothrops foram os mais frequentes, atingindo mais intensamente os membros inferiores, provocando dor e edema, para os quais foi utilizada como tratamento a aplicação de quatro quatro ampolas de soro antiofídico. Observou-se a necessidade de um trabalho de orientação aos trabalhadores rurais sobre a necessidade do uso de equipamentos de proteção individual, principalmente calçados de cano longo para a proteção dos membros inferiores.
Qualidade Do Sono e Sonolência Diurna em Estudantes de Fisioterapia de uma Instituição na Amazônia Brasileira
Authors: Lins Axell Lima , Barros Magalhães Átila
Published: June 2017

Introdução: A importância do sono vai além da obviedade de uma necessidade fisiológica básica, pois passa também pela possibilidade da existência de distúrbios à saúde humana decorrentes de sua privação. Além da má qualidade do sono e da sonolência diurna, a restrição do sono pode ser causadora de inúmeros problemas aos indivíduos. Objetivos: esta investigação pretendeu avaliar a qualidade do sono e o nível de sonolência diurna de acadêmicas do curso de Fisioterapia entre diferentes campi e períodos do curso em uma instituição de ensino superior pública do estado do Pará. Métodos: Participaram 156 alunas que responderam aos questionários autoaplicáveis: Índice de Qualidade de Sono de Pittsburgh (PSQI) e Escala de Sonolência de Epworth (ESE). Os dados foram tratados por meio de frequência absoluta e relativa, utilizando o Excel (Office 2010) com teste de qui-quadrado para as proporções da amostra estudada e o Teste T student no aplicativo BioEstat 5.3, com p<0.05 para significância estatística. Resultados: Foi verificada a qualidade de sono ruim (PSQI =5 - 10) em 60,25% (n=94) da amostra geral. Foi visto ainda que 52,56% das pessoas avaliadas sofrem de sonolência diurna excessiva. Evidenciou-se que estudantes com sonolência diurna excessiva eram os que demonstravam ter qualidade do sono pior, observando-se resultados significativos entre qualidade de sono e sonolência diurna. Conclusão: Verificou-se, portanto, a presença de sonolência diurna em metade das estudantes de fisioterapia e a predominância de má percepção do sono em quase totalidade da referida amostra. Recomenda-se, fortemente, que sejam feitos novos estudos visando analisar, de forma mais integral e profunda, a sonolência diurna e a qualidade de sono entre essas estudantes.
РАЗВИТИЕ У БУДУЩИХ ТЬЮТОРОВ УМЕНИЙ ПОИСКА НАУЧНОЙ ИНФОРМАЦИИ
Authors: Bekuzarova Natalya Vladimirovna , Ermolovich Elena Vladimirovna , Pangof Sofia Alexandrovna , Cirulkevich Alena Victorovna
Published: June 2017

В статье рассмотрены методические основания проектирования и реализации серии вебинаров, направленных на развитие умений поиска научных публикаций у будущих педагогов. Актуальность статьи подтверждается требованиями современных стандартов и низким уровнем готовности студентов к осуществлению научно-исследовательской деятельности.Цель исследования: разработка эффективных средств развития у будущих тьюторов умений осуществлять поиск научной информации.Методика: были использованы методы теоретического и эмпирического исследования; изучены теоретические основы подготовки студентов к осуществлению исследовательской деятельности, проведено анкетирование и описаны основные подходы к использованию вебинаров для развития умений поиска научных публикаций в специализированных системах. В статье представлена методика проведения вебинаров и результаты апробации. Предлагаемая авторами методика может быть использована для обучения педагогов на различных ступенях профессиональной подготовки.
НОВЫЙ ВЗГЛЯД НА ОЦЕНКУ КАЧЕСТВА ЕСТЕСТВЕННОНАУЧНОЙ И ПРОФЕССИОНАЛЬНОЙ ПОДГОТОВКИ СТУДЕНТОВ ОРГАНИЗАЦИЙ СРЕДНЕГО ПРОФЕССИОНАЛЬНОГО ОБРАЗОВАНИЯ
Authors: Kamaleeva Alsu Raufovna , Gruzkova Svetlana Yur’evna , Shigapova Natal’ya Vyacheslavovna
Published: June 2017

В статье анализируется проблема отбора новых адаптированных обучающих технологий и методов оценивания интегративных качеств студентов в рамках требований новых образовательных стандартов среднего профессионального образования. В качестве метода исследования использовался теоретический анализ специализированной литературы по педагогическим технологиям, применяемым в отечественной практике для оценивания результатов обучения студентов. Представлена точка зрения отечественных и зарубежных ученых на понимание термина «педагогическая технология». Описываются этапы освоения педагогической технологии и уровни оценки ее эффективности без использования и при использовании информационно-коммуникационных технологий. Подробно рассматривается методика формирования универсальных учебных действий; сквозная технология, ориентированная на оценку степени сформированности у студентов компетенций; метод пролонгированного оценивания с помощью балльно-рейтинговой системы; методика расчета абсолютной успеваемости и показателя полного усвоения учебного материала. По сквозной технологии и методу пролонгированного оценивания приводятся результаты эмпирического исследования. Материал статьи будет полезен педагогам дисциплин естественнонаучного и профессионального цикла в системе среднего профессионального образования.
ОРГАНИЗАЦИЯ КОНТРОЛЬНО-ОЦЕНОЧНОЙ ДЕЯТЕЛЬНОСТИ ПРИ ПОДГОТОВКЕ БАКАЛАВРОВ ПЕДАГОГИКИ
Authors: Alekseeva Olga Vladimirovna , Araslanova Anastasia Alexandrovna
Published: June 2017

Цель: Статья посвящена актуальной, в условиях совершенствования системы профессионального педагогического образования в России, проблеме организации контрольно-оценочной деятельности с позиций деятельностного подхода. Предметом анализа выступают условия, обеспечивающие эффективность организации контрольно-оценочной деятельности. Авторы ставят перед собой цель: выявить содержательный и процессуальный компоненты контрольно-оценочной деятельности.Метод или методология проведения работы: основу работы составляет теоретико-методологический анализ, анализ передового педагогического опыта, анализ собственного педагогического опыта.Результаты: Выявлены электронные образовательные ресурсы, использование которых позволяет будущим учителям начальных классов приобрести личный опыт организации контрольно-оценочной деятельности. Рассмотрены задания, связанные с анализом конкретных продуктов деятельности обучающихся и учителей. Определен перечень образовательных продуктов, создаваемых студентами при изучении учебных дисциплин, являющихся результатом организации их контрольно-оценочной деятельности. Авторы утверждают, что формирование ориентировочной основы контроля и оценки в соответствии с требованиями ФГОС НОО реализуется только в деятельностном подходе.Область применения результатов: Результаты исследования могут быть применены при подготовке будущих учителей начальной школы к осуществлению эффективной контрольно-оценочной деятельности.
ОРГАНИЗАЦИОННО-МЕТОДИЧЕСКИЕ ОСОБЕННОСТИ ПОСТРОЕНИЯ ТРЕНИРОВОЧНОГО ПРОЦЕССА В АКАДЕМИЧЕСКОЙ ГРЕБЛЕ
Authors: Orlova Vera Veniaminovna , Halaleeva Olga Evgenevna
Published: June 2017

Академическая гребля широко распространена во всем мире. Привлекательность этого вида спорта заключается в разносторонней оздоровительной направленности, способствующей повышению уровня функциональных возможностей организма. Гребной спорт занимает важное место в общей организационной структуре физкультурного движения в стране. В программе Олимпийских игр гребной вид спорта занимает третье место по количеству разыгрываемых комплектов медалей. Данный вид спорта предъявляет особые требования к технике, координационной и эмоциональной способности спортсменов. Цель – представить характеристики современной системы подготовки квалифицированных спортсменов в академической гребле. Задачи – на основе теоретического анализа и обобщения научных и методических источников по проблеме построения годичного цикла подготовки спортсменов определить принципы периодизации учебно-тренировочного процесса академистов, определить особенности эмоциональных состояний спортсмена в зависимости от этапа подготовки, результатов соревнований и длительности периодов между отдельными соревнованиями и соревновательными циклами. Новизна заключается в определении структуры тренировочных этапов по академической гребле, в выявлении особенностей эмоциональных состояний, влияющих на успешность выступления в соревнованиях и выбор дальнейших направлений тренировочного процесса.Использованы методы: теоретический анализ и обобщение данных специальной научно-методической литературы, методика САН, исследующая три основные составляющие функционального психоэмоционального состояния – самочувствие, активность и настроение; экспресс-оценка эмоциональных состояний спортсмена «Градусник» (Ю.Я. Киселев). Результаты могут быть использованы в работе тренеров по академической гребле.
ПРИМЕНЕНИЕ «УНИВЕРСАЛЬНЫХ» МАТЕМАТИЧЕСКИХ МОДЕЛЕЙ В ИССЛЕДОВАНИИ ПРОЦЕССОВ МУНИЦИПАЛЬНЫХ ОБРАЗОВАНИЙ
Authors: Gordeeva Tatyana Nikolayevna
Published: June 2017

В статье рассматривается возможность применения известной математической модели взаимодействия Лотки-Вольтерра для анализа процессов в муниципальном образовании как административно-территориальной единице государства, реализующей нижний уровень управления – местное самоуправление.Цель: обосновать применение математических моделей в социологии управления, социологии местного самоуправления. Реализация данного подхода возможна благодаря свойству универсальности математических моделей, их применимости в различных областях, независимо от конкретной специфики.Метод или методология проведения работы: качественная теория дифференциальных уравнений изучает свойства решений ОДУ без нахождения самих решений. Основы заложены в конце XIX века в классических работах А. Пуанкаре и А.М. Ляпунова. В настоящее время ее методы широко применяются для исследования эволюционных систем, описывающих динамические процессы не только в механике и физике, но и в экономике, экологии, медицине, социологии.Результаты: подтверждена приемлемость применения разработанных «универсальных» математических моделей в исследованиях процессов муниципальных образований.Область применения результатов: интерпретация результатов анализа модели позволяет дополнить и расширить научные знания социологии управления, социологии местного самоуправления.
ELECTROCHEMICAL IMPEDANCE SPECTROSCOPY CHARACTERIZATION OF ZW3 MAGNESIUM ALLOY COATED BY DCPD USING LASV DEPOSITION TECHNIQUE
Authors: Kajánek Daniel , Hadzima Branislav , Pastorek Filip , Jacková Martina Neslušan
Published: June 2017

The contribution deals with the preparation of the dicalcium phosphate-dihydrate (DCPD) coating on ZW3 magnesium alloy surface. The coating was prepared using large amplitude sinusoidal voltammetry (LASV) electrodeposition technique in water solution of 0.1M Ca(NO3)2.4H2O + 0.06M NH4HPO4 + 10 ml.dm-3of 50 vol.% H2O2. The influence of the DCPD coating on electrochemical characteristics was examined using potentiodynamic polarization (PD) tests and electrochemical impedance spectroscopy (EIS) at the temperature 22 ± 2 °C in 0.1M NaCl. The obtained PD curves were analysed using Tafel extrapolation method and the data obtained by EIS measurements in a form of Nyquist plots were analysed quantitatively by equivalent circuit method. The results showed the increase of corrosion resistance after application of DCPD coating on ZW3 Mg alloy in sodium chloride solution.
Bright and dark 1– soliton solutions to perturbed Schrodinger – hirota equation with power law nonlinearity via semi – inverse variation method and ansatz method
Authors: Subhaschandra Singh S.
Published: June 2017

This paper studies perturbed Schrodinger Hirota equation with power law nonlinearity by obtaining its 1 – soliton solutions via He’s semi – inverse variation method and the Ansatz method and the results reveal that these methods are very effective ones for obtaining exact solutions to various types of nonlinear evolution equations appearing in the studies of science and engineering.
DETECÇÃO PRESUNTIVA DE AFLATOXINAS EM AMENDOINS COMERCIALIZADOS NA CIDADE DO RECIFE-PE, BRASIL
Authors: Braga Carolinne Melo Salgado Ribeiro , Holanda Ewelynne Guedes Menezes , Barbosa Manuela Bernardo Câmara , Silva Gomes Elisangela Barbosa
Published: June 2017

As micotoxinas são contaminantes naturais de difícil controle em alimentos. Estima–se que cerca de 25% de todos os produtos agrícolas do mundo estejam contaminados por tais substâncias. A aflatoxina é a micotoxina mais conhecida por seus efeitos tóxicos no homem e em animais. Com base nos riscos aos quais a população está exposta, foi realizado um estudo presuntivo para a identificação da presença de aflatoxinas em amendoins industrializados adquiridos em supermercado,e torrados coletados na Praia de Boa Viagem na cidade do Recife-PE. Aplicando a técnica de cromatografia em camada delgada (CCD), foram usadas 6 amostras onde todas apresentaram resultado positivo para a presença de aflatoxinas. Foi verificada a contaminação por aflatoxina B, tanto nas amostras de amendoim industrializado, quanto nas amostras artesanais. Em relação ao subtipo G, apenas foi observado em uma das amostras do amendoim torrado, em pequena evidência. Sabido ser praticamente impossível a eliminação total das aflatoxinas nos alimentos, há que tomar as precauções adequadas, procurando reduzir ao máximo os níveis de aflatoxina nos alimentos humanos e dos animais. Além da fiscalização do governo, a indústria alimentar e o público devem também colaborar para garantir uma melhor segurança alimentar.
CONSTRUÇÃO DE UM PLANO OPERATIVO NA FARMÁCIA CENTRAL DE UM MUNICÍPIO DO INTERIOR DO PARANÁ, BRASIL
Authors: Gallina André , Brzozowski Fabiola Stolf
Published: June 2017

O presente artigo tem como objetivo relatar a experiência de construção de um Plano Operativo (PO) utilizando o método do Planejamento Estratégico Situacional (PES), para uma farmácia pública em um município do interior do estado do Paraná. O PO foi elaborado de forma participativa, em conjunto com atores envolvidos com a Assistência Farmacêutica do município. O problema priorizado foi a falta de profissionais treinados na farmácia, mostrando a fragilidade na dispensação de medicamentos no município. A capacitação desses profissionais, com treinamentos e atualizações periódicas, melhoraria o acesso da população aos medicamentos e contribuiria para que eles fossem utilizados de forma correta e segura. Um planejamento participativo e dinâmico pode servir como base para gestores em planejamentos futuros, incluindo o modelo de trabalho com a realização de oficinas.
O FIM DA EXPECTATIVA E REALIDADE EM TORNO DO EFEITO ANTICANCER DA FOSFOETANOLAMINA?
Authors: Oliveira Anselmo Gomes de , Silveira Dâmaris
Published: June 2017

Desde 2015, a polêmica sobre a fosfoetanolamina tem sido foco de discussão em diversas esferas da sociedade, indo desde o debate científico até o político (1). Em 2016, escrevemos o primeiro editorial intitulado“Expectativa e realidade em torno do efeito anticâncer da fosfoetanolamina”, no qual discutimos os problemas relacionados à substância sintética, divulgada como “medicamento milagroso”, que poderia ser utilizado empraticamente todos os casos de câncer (2).
Electrochemical and analytical performance of boron-doped diamond electrode for determination of ascorbic acid
Authors: Sálusová Ivana , Cinková Kristína , Brtková Barbora , Vojs Marian , Marton Marián , Švorc Ľubomír
Published: June 2017

The electrochemical behavior and determination of ascorbic acid (AA) was investigated at a bare boron-doped diamond (BDD) electrode using cyclic and differential pulse voltammetry. The influence of pH of supporting electrolyte and scan rate on the current response of analyte was examined to select the suitable experimental conditions. It was found that AA provided one well-shaped irreversible and diffusioncontrolled oxidation peak at +0.87 V vs. Ag/AgCl in Britton-Robinson buffer pH 4.0. Applying differential pulse voltammetry, the peak current of AA was linearly proportional to its concentration from 5 × 10-6to 2 × 10-4mol L-1(R2= 0.999), with the limit of detection of 1.1 × 10-6mol L-1and the good repeatability (relative standard deviation of 2.3 %). The developed electroanalytical protocol was successfully applied to determine the content of AA in commercial pharmaceutical preparations, based on the standard additions method, with the obtained recovery of 122 %. The accomplished analytical performance indicates that BDD electrodes are promising electrochemical sensors for pharmaceutical analysis.
Active resources concept of computation for enterprise software
Authors: Koryl Maciej
Published: June 2017

Traditional computational models for enterprise software are still to a great extent centralized. However, rapid growing of modern computation techniques and frameworks causes that contemporary software becomes more and more distributed. Towards development of new complete and coherent solution for distributed enterprise software construction, synthesis of three well-grounded concepts is proposed: Domain-Driven Design technique of software engineering, REST architectural style and actor model of computation. As a result new resources-based framework arises, which after first cases of use seems to be useful and worthy of further research.
Vehicle navigation in populated areas using predictive control with environmental uncertainty handling
Authors: Skrzypczyk Krzysztof , Mellado Martin
Published: June 2017

This paper addresses the problem of navigating an autonomous vehicle using environmental dynamics prediction. The usefulness of the Game Against Nature formalism adapted to modelling environmental prediction uncertainty is discussed. The possibility of the control law synthesis on the basis of strategies against Nature is presented. The properties and effectiveness of the approach presented are verified by simulations carried out in MATLAB.
Current Issues in Histology, Biology and Prognosis of Hodgkin Lymphoma
Authors: Marjanović Goran , Simonović Olivera
Published: June 2017

High risk Hodgkin lymphoma patients may occasionally have borderline characteristics similar to gray zone lymphomas and T-cell/histiocyte rich B cell lymphomas. These entities require different and more aggressive treatment modalities. Aggressive behavior is often associated with disturbances caused by Epstein Barr virus, or immune evasion caused by overexpression of check point inhibitors PDL-1 and PDL-2 coupled with the lack of expression of Class I and II MHC molecules. Galectin-1, TARC, sCD163 and other surrogate markers of immunosuppression in Hodgkin lymphoma may be useful for the assessment of treatment response. The improvements in lymphoma management diminished the importance of prognostic factors unified in the International Prognostic Scoring system, reducing them from 7 to 3 factors that remained relevant. Interim PET analysis is the only method able to identify resistant patients while chemotherapy is ongoing, thus enabling adjustment of treatment according to the treatment response. Efforts for stratification of patients according to disease histology, biology, microenvironment, clinical scoring systems and PET scan are ongoing. Current breakthroughs have set strong background for novel therapies with monoclonal antibodies and check point inhibitors that will result in improvement of management of high risk patients.
Existence results for a Kirchhoff type equation in Orlicz–Sobolev spaces
Authors: Hssini EL Miloud , Tsouli Najib , Haddaoui Mustapha
Published: June 2017

In this paper, based on the mountain pass theorem and Ekeland’s variational principle, we show the existence of solutions for a class of non-homogeneous and nonlocal problems in Orlicz–Sobolev spaces.
Analysis and Comparison of Thickness and Bending Measurements from Fabric Touch Tester (FTT) and Standard Methods
Authors: Musa Atiyyah Binti Haji , Malengier Benny , Vasile Simona , Van Langenhove Lieva , De Raeve Alexandra
Published: June 2017

Fabric Touch Tester (FTT) is a relatively new device from SDL Atlas to determine touch properties of fabrics. It simultaneously measures 13 touch-related fabric physical properties in four modules that include bending and thickness measurements. This study aims to comparatively analyze the thickness and bending measurements made by the FTT and the common standard methods used in the textile industry. The results obtained with the FTT for 11 different fabrics were compared with that of standard methods. Despite the different measurement principle, a good correlation was found between the two methods used for the assessment of thickness and bending. As FTT is a new tool for textile comfort measurement and no standard yet exists, these findings are essential to determine the reliability of the measurements and how they relate to the well-established standard methods.
A Novel Probabilistic Strategy for Delay Corrected Allocation in Shared Resource Systems
Authors: Arun Kumar G. , Sundaresan Aravind , Saha Snehanshu , Goswami Bidisha , Mishra Shakti
Published: June 2017

Cloud computing offers scalable services to the user where computing resources are owned by a cloud provider. The resources are offered to clients on pay-per-use basis. However, since multiple clients share the cloud’s resources, they could potentially interfere with each others’ task during peak load instances. The environment changes every instant of time with a new set of job requests demanding resource while another set of jobs relieving another set of resources. A major challenge among the service providers is to maintain a balance without compromising Service Level Agreement (SLA). In case of peak load, when each client strives for a particular resource in minimal time, the resource allocation problem becomes more challenging. The important issue is to fulfil the SLA criterion without delaying the resource allocation.

The paper proposes a n-player game-based Machine learning strategy that would forecast outcome using a priori information available and measure/estimate existing parameters such as utilization and delay in an optimal load-balanced paradigm. The simulation validates the conclusion of the theorem by showing that average delay is low and stays in that range as the number of job requests increase. In future, we shall extend this work to multi-resource, multi-user environment.
Zsolnai Állami Főreáliskola, Art Nouveau Building and its Painted Decorations
Authors: Grúňová Zuzana , Borošová Michalcová Miloslava
Published: June 2017

The historic art nouveau building of the former high school in Žilina - Zsolnai Állami Főreáliskola - is nowadays one of the University of Žilina buildings. Empty, awaiting much needed renovation is school building a subject of the various researches of its art-historical and architectural features. Paper deals with wall painting as a one type decoration among preserved ones in this building. Lack of funds during its initial building and decoration works created rather limited amount motifs and simple technologies. If the whole scope of architectural works of Orth and Somló architectural studio (and the whole set of art nouveau buildings in Žilina) is taken into account, even these simple, but elegant painting in well thought palette of colours could be valuable basis for renovation.
Risks associated with betel quid chewing
Authors: Kister Mateusz P. , Borowska Katarzyna , Kister Karolina A. , Wojtowicz Agnieszka , Jodlowska-Jedrych Barbara
Published: June 2017

Betel quid is one of the most commonly used psychoactive substances in the world, especially among Asian communities, just after caffeine, nicotine and alcohol. The mixture that is chewed usually contains betel leaves, areca nut and slaked lime, nonetheless, its ingredients and the preparation manner tend to vary. Areca nut contains four main alkaloids - arecoline, arecaidyne, guvacine and guvacoline that are responsible for its psychoactive effects. The act of betel chewing might have a negative impact on an overall health and can cause pathological lesions or diseases to develop and/or progress, both directly and indirectly. Also, it may happen that the negative impact of betel chewing on one system might have indirect harmful influence on another. Still an association has been drawn between betel chewing and the presence of metabolic diseases, cancers and proteinuria, as well as cardiovascular disorders - including hypertension, chronic renal failure, diabetics type II and obesity. Likewise, it is a known risk factor in the development of oral and esophagus cancer. Moreover, a correlation between betel chewing and smoking exists in that betel chewing might theoretically hinder the abandonment of tobacco smoking. Tissues of oral cavity and the upper part of digestive system are additionally exposed to the mechanical injuries caused by the areca nut. Therefore, they tend to be the most prone to be pathologically affected by betel quid chewing.
Fragile X syndrome – a common disease rarely diagnosed
Authors: Lisik Malgorzata Zofia
Published: June 2017

Fragile X syndrome (FXS) is a single-gene disorder with a broad spectrum of involvement, including cognitive and behavioural impairments of varying degrees with specific physical features and with strong association with autism. The study was conducted on 23 males (10-32 years old) who had full mutation in the FMR1 gene. A complete medical evaluation, including medical history, family history, psychological testing and physical examination was conducted on each subject. Three of the FXS patients (13%) were isolated cases of mental retardation in the family. The remaining 20 FXS patients belonged to 15 families, where there were other mentally retarded family members present. The degree of mental retardation (MR) varied. Mild MR was diagnosed in 1/23 (4.35%), moderate MR in 12/23 (52.17%), severe MR in 10/23 (43.48 %). Moreover, autism spectrum disorder was diagnosed in 5/23 (21.74%) FXS patients. Analysis of the BMI showed that in FXS patients, 14 of 23 (60.68%) had too high body weight - 9/23 (39.13%) were overweight and 5/23 (21.74%) were obese. The diagnosis of FXS is difficult because of nonspecific symptoms, yet early diagnosis is crucial for early intervention and genetic counseling. The risk of recurrence is 50%.
The use of the Gelot emulsifier in diclofenac sodium semi-solid preparations
Authors: Berner-Strzelczyk Aneta , Jach Agnieszka , Kolodziejska Justyna , Kołodziejczyk Michal , Godlewska Malgorzata , Piechota-Urbanska Magdalena
Published: June 2017

In topical formulations, the rheological parameters and pharmaceutical availability of many active agents have been improved by the addition of modern excipients. This translates into increased interest in the topical use of NSAIDs. The aim of this study was to create series of effective oil in water (O/W) diclofenac sodium cream formulations that differ in the applied fatty phase, utilizing Gelot TM64 (Gattefosse) (a modern non-ionic emulsifier). In the produced prescriptions, estimation was made of the effect of this on the rheological parameters and the pharmaceutical availability of the diclofenac sodium. Herein, the hydrophilic petrolatum-based cream demonstrated the highest rate of release of the active agent, as well as the best set of beneficial rheological parameters.
Spread of alien plant species in the habitats of the Ukrainian Forest Steppe
Authors: Pashkevych Nataliia , Burda Raisa
Published: June 2017

In order to assess the level of anthropogenic transformation of the vegetation cover of the nature protected areas located within the Ukrainian Forest Steppe, we have analysed the distribution of alien species in natural and anthropogenic habitats. All recorded species are represented in habitats shaped by human activity: dominated by phanerophytes, which included deciduous and coniferous woodlands as well as shrublands of Rhamno-Prunetea class. The same number of species was found in grassland habitats and is caused by the huge number of potential ecological niches as a result of the complex structure and also by the proximity of transportation networks and watercourses. Biotopes of chamaephytes and nanophanerophytes, though being represented in all the studied sites, often have a very narrow ecological amplitude and occupy small areas, making it difficult for alien species to spread. About one-third of species were recorded across at least three habitat types; such species may be considered eurytopic in their secondary ranges. Most widespread species were Fallopia convolvulus L., Vicia angustifolia Reichard, Ambrosia artemisiifolia L., Conyza canadensis (L.) Cronqist, Phalacroloma annuum (L.) Dumort. and Setaria viridis (L.) P. Beauv. At the same time, there was not a single species that would have occurred in all habitat types. In sum, agricultural lands and ruderal biotopes were highly invaded; three times less alien plant species occurred in woodlands, shrublands, grasslands and wasteland; and only small number of non-native species were restricted to continental water habitats.