NEW SCIENTIFIC STRATEGIES IN POSITIVE PSYCHOLOGY IN THE CONDITIONS OF GLOBAL TRANSFORMATION OF SOCIETY
Authors:   Lviv Polytechnic National University, Ukraine, Novikova Zhanna 
Published: April 2024

Researching is the study of key principles and areas of focus within positive psychology, positive emotions, and global theories of Happiness and Well-being. The purpose of positive psychology in the conditions of global transformation of society is the scientific study of what enables individuals and communities to thrive and flourish. Traditional psychology has been primarily focused on identifying and treating mental illness, while positive psychology aims to understand and promote well-being, happiness, resilience, strengths, and virtues. It explores topics such as positive emotions, engagement in activities that provide a sense of flow and meaning, positive relationships with others, character strengths and virtues, and the cultivation of a meaningful life. Positive psychology research seeks to uncover factors that contribute to human flourishing in order to enhance individuals' quality of life and promote overall well-being. The methodologyof studying positive psychology is based on various research methods, including analysis and synthesis, induction and deduction, systematization, and abstraction. Through the process of analysis, researchers examine existing theories and empirical evidence related to positive psychology. They seek to understand the underlying principles and concepts that contribute to well-being and flourishing. By synthesizing this information, researchers can develop a comprehensive understanding of the factors that impact individual and collective happiness. Induction involves observing patterns or trends from specific examples or cases in order to make generalizations or form theories about positive psychological phenomena. Researchers may analyze data from surveys, experiments, or other sources to identify commonalities or relationships between variables that contribute to well-being. Deduction involves starting with a general theory or hypothesis about positive psychology and deriving specific predictions from it. Systematization is another important method used in studying positive psychology. It involves organizing existing knowledge into coherent frameworks or models that provide a structure for understanding various aspects of well-being. Abstraction is also crucial for advancing positive psychology as a scientific discipline. It involves extracting essential concepts, principles, or patterns from empirical findings and theoretical frameworks. Results of the research on the meaning of positive psychology in modern society have shed light on the importance of well-being and flourishing in individuals' lives. It has highlighted the need to go beyond a focus solely on mental illness and pathology, and instead emphasize the promotion of positive emotions, engagement, relationships, character strengths, and meaning. The findings suggest that positive psychology can have significant implications for individual happiness and overall societal well-being. By understanding the factors that contribute to human flourishing, researchers can develop interventions and strategies to enhance individuals' quality of life. Moreover, positive psychology offers a valuable framework for addressing the challenges faced by modern society. As societies undergo rapid transformations due to technological advancements, globalization, and changing social dynamics, it is crucial to cultivate resilience and adaptability. Positive psychology research provides insights into how individuals can navigate these changes effectively by fostering positive emotions, building strong relationships, developing their character strengths and virtues, finding purpose in their lives. This knowledge can help individuals not only cope with adversity but also thrive amidst societal transformations. Additionally, studying positive psychology helps us understand how societal factors impact individual well-being. It highlights the significance of social connections, supportive environments for personal growth, and promoting equitable opportunities for all members of society. Overall, the research on the meaning of positive psychology in modern society highlights its relevance in promoting well-being at both individual levels as well as societal levels by emphasizing resilience, strong relationships, and meaningful engagement with life's challenges.