bluuebunny/crossref_metadata_2025 huggingface dataset:
Features of diet therapy for H. pylori associated diseases of the gastrointestinal tract
Authors: Pilat T. L. , Minushkin O. N. , Lazebnik L. B. , Zverkov I. V. , Kuznetsova Yu. G. , Khanferyan R. A.
Published: October 2022

This review of the literature is devoted to the importance of nutritional support in the treatment and prevention of diseases of the gastrointestinal tract associated with Helicobacter pylori. Modern data on the biological properties of H. pylori and the mechanisms of colonization of the microorganism in the gastrointestinal mucosa are presented. Information is provided on the virulence factors and factors that promote adhesion, depolymerization and dissolution of protective mucus, damage and circulatory disorders of the gastrointestinal mucosa, secreted by H. pylori (lipopolysaccharides and proteins of the outer shell of the bacterium, enzymes – mucinase, protease, phospholipase, urease, VacA cytotoxin). The article pays special attention to the issues of diet therapy, the role of various foods and their components in the dietary correction of disorders in gastrointestinal diseases associated with H. pylori. The causes of nutritional disorders in patients with gastrointestinal diseases are described and a detailed description of food products and their biologically active components with anti-Helicobacter activity is given. A special section is devoted to the use and effectiveness of specialized dietary products for therapeutic and preventive nutrition of domestic production (LLC “Leovit nutria”) and the features of use in diseases of the gastrointestinal tract mediated by H. pylori. The authors provide information on the composition of dietary products, their anti-inflammatory, antioxidant, immunotropic and other activities that underlie clinical efficacy. The article provides detailed recommendations on the use of specialized dietary foods for this pathology.
New drugs (enzymes and probiotics) in clinical practice
Authors: Мinushkin О. N.
Published: October 2022

In different periods of time, the leading pathology determining pharmacotherapy has become one that has reached a new level of study. At present, this pathology is intestinal flora disorder, which affects the trophicity of the intestinal wall, functional disorder and the formation of pain. The second type of disorder is enzyme insufficiency, which forms polypathology. These two disorders are primarily targeted by the search for pharmacological agents (their synthesis) for more successful treatment. This report provides information on two new drugs that qualify as dietary supplements. The first belongs to the group of probiotics (metabiotic), the second to the group of enzymes (predominantly herbal). Documents for registration were submitted by “Vitabiotics” in 2020. They are currently approved for use. Supporting materials have been submitted by the company and include two reviews and results of the effectiveness of the treatment of different gastrointestinal pathologies (organic and functional) with the indicated drugs in 613 patients. The clinical effects shown by the authors are associated with normalisation of the intestinal flora and restoration of functional disorders (or in reverse sequence, normalisation of motility followed by normalisation of the flora carried by the metabiotic). The second drug contains a set of herbal enzymes. Its effects are as good as those of animal enzymes, it expands the range of nosologies of use and has ‘psychological benefits’. Overall, the results are evaluated as positive, no severe complications have occurred. Lactase deficiency, which is quite common, is highlighted as a prospective use.
PENGARUH PANDEMI TERHADAP PENJUALAN UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA DEPOK
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Tjia Eva Christine , Lim Arjuna ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Clarissa Cindy ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Laura Denali Grace ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Leonard Jason ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Gabrielle Joan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Driantama Micco ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Andersson Nicholas ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Kahfi Iwan H. ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Jurnal ini ditulis dengan tujuan untuk menganalisis pengaruh pandemi terhadap penjualan UMKM sektor makanan dan minuman di Depok. Pandemi COVID-19 yang datang menyerang seluruh dunia termasuk Indonesia sangatlah berdampak terhadap kegiatan perekonomian. Tidak sedikit bisnis yang terpaksa harus ditutup pada masa pandemi ini akibat kurangnya pengetahuan bagaimana cara untuk dapat bertahan dalam situasi pandemi seperti sekarang. Jurnal disusun dengan cara melakukan wawancara dengan UMKM yang berada di depok sehingga harapannya dengan adanya jurnal ini, antar UMKM dapat belajar dari pengalaman satu sama lain dan bangkit kembali di pasar baik dengan cara melakukan strategi-strategi pemasaran yang benar maupun memanfaatkan teknologi yang ada untuk meningkatkan kembali minat beli masyarakat. Berdasarkan hasil wawancara yang sudah dilakukan dapat diketahui bahwa pandemi COVID-19 sempat menyebabkan penurunan pada penjualan di sektor makanan pada 2-4 bulan pertama pandemi namun karena UMKM cepat melakukan adaptasi, penjualan sektor makanan di Kota Depok dapat kembali normal setelah empat bulan.
PROSES PENGEMBANGAN USAHA JASA PENGELASAN DI SMK KARYA NASIONAL KUNINGAN
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Yudha Danang , Maria Felicia ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Ronald Ivander ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Wijaya Intan Wati ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Saputra Matthew Verrell ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Celia Natasya ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Avista Shella ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Calvin Vincentius Christopher ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Kegiatan Pengabdian Masyarakat adalah program tahunan Universitas Prasetiya Mulya, dimana Universitas Prasetiya Mulya bekerja sama dengan beberapa mitra untuk sama-sama belajar, membangun, dan memajukan usaha dari mitra tersebut. Mitra dari Kelompok B005 adalah SMK Karya Nasional Kuningan. Program pengembangan dilakukan guna membantu SMK Karya Nasional Kuningan dalam memajukan usaha jasa pengelasan mereka. Aspek yang kelompok kembangkan selama Kegiatan Pengabdian Masyarakat berlangsung adalah pemasaran, finansial, dan operasional. Terdapat perubahan positif yang terjadi kepada usaha jasa pengelasan SMK Karya Nasional Kuningan setelah program pengembangan selesai, terutama dalam aspek pemasaran dan finansial. Akan tetapi, tidak dapat dipungkiri bahwa aspek operasional masih belum sesuai dengan target awal yang telah ditetapkan karena beberapa hambatan yang kelompok alami.
PEMBERDAYAAN SISWA SMK NEGERI 2 TASIKMALAYA MELALUI OPTIMALISASI PEMASARAN BENGKEL TEACHING FACTORY
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Kusmulyono M. Setiawan , Yahya Alessandro Stefan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Wen Audric ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Natalia Cindy ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Ryan Karen ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Vincent Nathanael ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Fauzi Olivia ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Joewita Vanessa ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan program kemitraan Community Development dari Universitas Prasetiya Mulya yang dijalankan oleh Kelompok B006, dan secara deskriptif menggambarkan serta menjelaskan hasil evaluasi dari program tersebut. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dan pengumpulan data yang diperoleh melalui wawancara, observasi, dan dokumentasi. Community Development merupakan program yang wajib dilaksanakan karena program ini merupakan bagian dari penilaian mahasiswa, sehingga ada kelemahan pada program ini yaitu dengan waktu yang bersamaan dengan pandemi COVID-19, maka program ini tidak dapat mempertemukan kedua belah pihak, Kelompok B006 dan mitra SMKN 2 Tasikmalaya. Namun, hasil penelitian menunjukan bahwa kegiatan program kemitraan pemberdayaan usaha mikro, kecil, dan menengah (UMKM) ini dapat dikatakan berhasil. Hal ini dapat dilihat dari tercapainya tujuan dari perencanaan program yang bervariasi yaitu semakin meningkatnya usaha mitra (bengkel otomotif) yang mendapat bantuan dari program kemitraan, baik melalui bantuan modal, pelatihan serta keterampilan kepada mitra usaha, guna mengembangkan usaha bengkel otomotif yang telah ada. Teori yang digunakan dalam penelitian ini mencakup segala teori bisnis terkait pemasaran, keuangan, sumber daya manusia, dsb.
PENGEMBANGAN ASPEK FINANSIAL, PEMASARAN, DAN OPERASIONAL BISNIS USAHA UMKM OLEH-OLEH RASA DEWA DEPOK
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Felisa Tasia , Frederick Bryan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Arvianto Dionysius ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Febiola Elayne ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Wijaya Evelyne N. ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Lius Felix ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Nathania Gabriela ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Anders Ivander ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Simatupang Parhimpunan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Di dalam sebuah bisnis terdapat berbagai aspek yang perlu diperhatikan, yaitu aspek operasional, finansial, dan juga pemasaran. Dalam aspek-aspek tersebut kesalahan tidak dapat dihindari dan jikalau terjadi kesalahan dalam salah satu aspek saja maka akan sangat berpengaruh ke performa perusahaan. Oleh karena itu, kelompok kami berusaha memperbaiki kesalahan-kesalahan yang terjadi dalam setiap aspek dalam perusahaan Rasa Dewa, supaya Rasa Dewa dapat meningkatkan performa perusahaannya dan meningkatkan kualitas produknya. Setelah melakukan berbagai program untuk memperbaiki kesalahan dalam bidang operasional, sumber daya manusia, finansial, pemasaran, dan legalitas, kelompok akhirnya berhasil untuk meningkatkan performa perusahaan Rasa Dewa serta produk yang dihasilkannya. Hasilnya dapat dilihat dari penerapan prosedur operasi standar produksi di bidang operasional, penerapan aplikasi pembukuan pada bidang finansial, dan juga penerapan pengiklanan di sosial media pada bidang pemasaran untuk meningkatkan kesadaran masyarakat terhadap merek Rasa Dewa.
PENGEMBANGAN BENTUK KEMASAN SEBAGAI PENINGKATAN KUALITAS PRODUK BANDENG ISI ITEUNG
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Dwiputro Gilang Priyambodo , Glenn Christopher ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Lieora Jannice ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Gani Ryan ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, John Lataan Jason ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Diah Anggreni Ni Putu ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Ferdiyanto Aurellia ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Zharfan Faris ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Palesangi Muliadi ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Bandeng isi merupakan salah satu produk olahan ikan bandeng di Indonesia. Salah satu usaha yang menyediakan makanan tersebut adalah Bandeng Isi Iteung, yang kebetulan berlokasi di Kota Bandung, Jawa Barat, dan merupakan UMKM yang didampingi oleh kelompok untuk program Community Development 2021. Layaknya UMKM lainnya, Bandeng Isi Iteung juga masih memerlukan pengembangan. Salah satu hal yang perlu dikembangkan berasal dari aspek kemasan sebagai bentuk peningkatan kualitas produk. Hal ini disebabkan bentuk pengemasan yang digunakan oleh mitra cenderung rapuh dan apabila dikirimkan menggunakan ekspedisi berpotensi hancur, sehingga tidak dapat dikonsumsi oleh pembeli. Berdasarkan permasalahan tersebut, penulisan ini bertujuan untuk menganalisis hasil dari program yang dilakukan kelompok untuk memperbaiki kemasan produk. Selain itu, metode yang digunakan kelompok untuk analisis adalah SWOT analysis dan STDP untuk melihat respon konsumen terhadap perubahan kemasan sebelum dan sesudah menggunakan vacuum. Hasil dari penelitian ini adalah keamanan dan durabilitas dari makanan untuk konsumen lebih terjamin.
DIVERSIFIKASI PRODUK OKUWA SAWA MELALUI PEMANFAATAN LIMBAH PRODUKSI
Authors:   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Suroto Peni Zulandari , Setiawan Agnes Sharon ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Lim Alex Susilo ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Winarto Jemima ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Fernando Yap Marco ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sutanto Marco Santana ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Djuarsa Michael Anthony ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Fadhilah Muhammad Mufti ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Sherin Sherin ,   School of Business and Economics Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339
Published: October 2022

Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan limbah produksi. Melalui makalah ini diharapkan dapat membantu pertumbuhan usaha mikro, kecil dan menengah lainnya di industrinya masing-masing. Saat grup menganalisis peluang bisnis untuk Okuwasawa, di dalam proses produksi ada ditemukan peluang baru. Dalam proses produksi terdapat permasalahan limbah produksi berupa limbah minyak yang dibuang begitu saja, padahal limbah minyak atau minyak bawang merah ini dapat dijual sebagai produk. Setelah berdiskusi dengan pemilik bisnis tentang peluang ini, limbah minyak dijual dan bisnis mendapat sumber pendapatan tambahan baru yang sangat berdampak. Melalui pengalaman ini orang dapat melihat betapa pentingnya mengevaluasi setiap aspek bisnis Anda, menemukan cara untuk meningkatkan bisnis Anda seperti diversifikasi produk melalui limbah produksi yang dapat ditemukan dengan mengevaluasi bagian dari bisnis seperti proses produksi. Sangat penting untuk dapat menemukan peluang terutama dalam bentuk mengubah limbah menjadi keuntungan.
Dampak Endorsement dan Product Review pada Intensi Pembelian
Authors:   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Dianti Sarah , Aska Difa Sabila ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Handoko Rudy ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Yudianto Bernardinus Realino ,   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339
Published: October 2022

Kegiatan endorsement dan berbagi ulasan mengenai pengalaman pribadi dalam menggunakan produk sudah menjadi trend di aktivitas pemasaran sosial media di Indonesia. Melalui survei terhadap responden Indonesia yang telah melihat konten endorsement serta product review melalui media sosial Instagram dan Youtube, berusia 18-35 tahun, dan berdomisili di JABODETABEK dan Bandung, penelitian ini dilakukan untuk mencari tahu seberapa besar pengaruh kegiatan endorsement dan product review terhadap intensi pembelian konsumen terhadap produk Vivo V7. Hasil penelitian menunjukkan bahwa kegiatan endorsement dan product review yang diukur dengan 2 aspek (endorser credibility dan content quality) memiliki pengaruh positif yang signifikan terhadap intensi pembelian konsumen. Terbukti bahwa kualitas dari konten seorang endorser influencer tidak memiliki pengaruh positif terhadap intensi pembelian, sedangkan aspek endorser credibility memiliki pengaruh positif yang signifikan. Berbeda dengan kegiatan endorsement, kedua aspek content quality maupun endorser credibility pada kegiatan product review memiliki pengaruh positif yang signifikan terdapat intensi pembelian konsumen terhadap produk Vivo V7.
The Effect of Primary and Secondary Brand Association on Fast Food Industry
Authors:   Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Amelia Novi
Published: October 2022

Consumers nowaday are now becoming more health conscious, more environment friendly, and concern about where their meals come from. This shift of consumers’ preferences are threatening the big food industry and one of the way to survive is through rebranding. This study is aimed to see the the effect of primary and secondary brand association on consumer’s perception toward the healthy brand image. We conducted two experimental design, each group of the study used a one group only with pre and post-test experimental design to examine the difference of participant perception between pre-test and post-test. The result showed that the use of primary brand association did not practically changed consumer perception on healthy product, butit was favorable in changing company’s image as the supporter of healthy lifestyle. As for the secondary brand association, the use of it was not favorable for changing consumer perception toward the product nor the company in the case of trying the brand image toward a healthy one.
Russia has Spread its Wings. Phenomenology of our Era Global Systematic Contradiction Development
Authors: Karpunin V. I. , Novashina T. S.
Published: October 2022

The article reveals specific features of the present day stage in the global systematic contradiction ‘creditors – debtors’ development. The origin of its critical stage was depicted in the context of form variety in the total hybrid, informational war that was projected well in advance, thoroughly worked-out and unleashed in a mass way against Russia by overseas and over-oceans Anglo-Saxon political elites. Technologies of the present day informational wars were studied and tools of cynical manipulation of public opinion of people in their own countries used to obtain a mass support of any decisions made by their governments were described. The massive information flow is meant to form a smoke-screen, which could hide real goals and intentions of architects of global domination. Deliberately formulated lies aim at discrediting a previously chosen object in eyes of the global public. This object is a nominated institutional enemy. This object forms a barrier due to its natural being and it is absolutely unacceptable for a new idea, i.e. global dominating exalted by British political elite to the strategic imperative of this implicit, pressing demand. Strategic imperative has a direct meaning, it is an official doctrine presented in a solemn, high-society atmosphere by the head of the Ministry of Foreign Affairs of Great Britain in the London City. The implicit demand, forming the essence of strategic imperative arose, grew and was promoted by all possible ways. This demand makes today the essence of Anglo-Saxon elites’ interests, the essence of any form of overthrowing the enemy in the process of developing the global systematic social-economic antagonism ‘creditors-debtors’. Today contradiction of interests of social groups forming poles of this antagonism passed over to the stage of global systematic antagonism of our era and has reached its climax. To attain the longed-for goal of strategic imperative for all of us London is going to stick to a new approach in international relations, which will be based on three spheres: military force, economic security and more advanced global alliances. Strategy of British political elite was defined and declared in public. An open, unprecedented by its aims and attracted resources challenge was thrown down to institutional enemies. Russia has accepted the challenge. Today Russia is facing numerous most serious problems that must be settled without any doubts.
Risks Facing Russian Stock Exchange during Sanctions and Ways of their Overcomin
Authors: Garnov A. P. , Afanasyev E. V. , Tishkina N. P.
Published: October 2022

The article deals with problems facing Russian stock exchange in conditions of sanctions imposed by western states on organizations and individuals of the Russian Federation. They are harmful and affect key financial institutions of Russia, thus they are bound to impact the stock market experiencing turbulence since late February 2022. In order to cut the adverse influence of such measures both the government and the regulator (the Central Bank of the Russian Federation) have to response by tough decisions aimed at stabilizing the situation in finance sphere, among which we should mention a sharp rise in the key interest rate, closing stock trading on the Moscow exchange, restrictions on foreign currency transactions and interventions on stock market. The article highlights problems that caused serious fluctuations of currency rate on commodity and foreign exchange markets brought about by unstable political situation in the world. The authors evaluated prospects of further movements of market and possible countermeasures, which should be taken both by the Russian government and the regulator to smooth negative after-effects in country economy.
Redox Control as a Target for Anticancer Drug Development
Authors: Kirkpatrick D. L.
Published: October 2022

Cells maintain an intracellular environment that is reducing in the face of an oxidizing extracellular environment. Regulated alterations in the intracellular redox state (redox signalling) can modulate events such as DNA synthesis, enzyme activation. selective gene expression and regulation of the cell cycle. The primary consequence ol intracellular redox signalling is a change in the oxidation state of cysteine residues ol key proteins.
This review will examine a number of the cellular redox systems which are in place It' control the redox state, including such proteins as glutathione and glutathione reductase. thioredoxin and thioredoxin reductase, the highly cysteine rich, metalothioneins and the
Ref-I protein which plays a role in the activity of AP-I and NF-KB. Signalling processes will be: iJ.:111ificd which are dependent on the redox state of controlling proteins and are potential targets for drug development and include transcription factors whose activation is a prerequisite for growth factor stimulated growth. The development of drugs which exploit the cellular redox state has grown dramatically over the last few years as the understanding of cellular redox has burgeoned. This review will attempt to present the current state of knowledge of agents in this category including those which exploit the hypoxic cellular environment, those which participate through antioxidant pathways and the evolving area of interest involving agents which alter the signalling process through protein thioalkylation.
The Principles of Semantic Modeling
Authors: Suprun Sergey P. , Suprun Anatoly P. , Petrenko Victor F.
Published: October 2022

Psychosemantics studies the genesis, structure, and functioning of an
individual or collective consciousness and its major element, the meaning. The last can
be fixed in the words of a natural language as well as signs, symbols, pictures, and so
on in their meaning invariant to different individuals of the same culture in a socially
scaled sense. To have a chance to compare sensations and to simulate (represent) the
surrounding reality, an individual needs to “construct” a certain semantic space (mental
map of reality) and define metric and system of coordinates. Definition of semantic
spaces is the mathematical method to construct a mental map as a system that simulates
an “objective reality” in terms of mathematical structures (arbitrary sets with the
relations defined on them)
Cardiovascular Diseases and Nutraceuticals: Underlying Mechanism and Therapeutic Biomarkers
Authors: Saxena Pallavi , Kumar Vinod , Khare Noopur , Pal Neeraj , Pradhan Dibyabhaba , Chaturvedi Pradeep K , Jain Arun Kumar , Kumar Manoj , Uddandrao V. V. Sathibabu , Kumar Umesh
Published: October 2022

Food and nutrients are essential for the body's regular functioning. They aid in the preservation of an individual's health and the reduction of the danger of certain diseases. As a result of the widespread recognition of this fact, a link was established between “nutrition and health,” and the term “nutraceuticals” was coined. Nutraceuticals are therapeutic foods that aid in maintaining well-being, enhancing health, regulating immunity, and preventing as well as curing certain diseases. Nutraceuticals might thus be thought of as one of the missing pieces in a person's overall health. More than any other illness, cardiovascular disease has numerous risk variables that are susceptible to nutraceutical treatment. It is critical to see nutraceuticals' ability to improve cardiovascular risk factors as a huge opportunity in the treatment of a disease that affects so many people. Nutraceuticals show promise in clinical treatment since they have the potential to minimize the risk of chemotherapyrelated side effects while also lowering the overall cost of health care. In this study, an attempt was made to summarize some of the most recent research findings on garlic, omega-3 fatty acids, soy products, dietary fibers, vitamins, antioxidants, plant sterols, flavonoids, prebiotics, and probiotics that have beneficial effects on the heart, as well as to provide insight into a bioinformatics approach to identify novel therapeutic biomarkers in order to keep practitioners up to date.
Rodent and Non-Rodent Animal Models for CardioVascular Diseases
Authors: Mir Irfan Ahmad , Manjunathachar HV , Naik R Ravinda , Qadri SSYH , Saleem Taniya
Published: October 2022

Cardiovascular diseases (CVD) come under non-communicable disease (NCD) that are responsible for the leading cause of death, globally. They involve a range of pathologies viz. coronary artery disease, cerebro-vascular disease, venous thrombo-embolism, peripheral vascular disease, myocardial infarction, cardiac arrhythmias and stroke. Each pathology is the result of the complex interplay of many factors which determine the prognosis of the condition. Animal experimentation has played an important role in the fundamental understanding of pathologies of cardiac diseases and discovered improved methods of diagnosis and treatment. Researchers have used a number of lab animals that involve rodents (mice, rats, hamsters, and rabbits) and non-rodent animal models (dogs, pigs, sheep, primates) as a biological system to mimic cardiovascular diseases for translational research. An ideal animalmodel system should be cheap, readily manipulable, reproducible, ethically sound and reflect the complexity of cardiovascular diseases. Rodent animal models are considered the prime model for human research. Common rodent models include mice, rats and hamsters; rabbits are used for studies on cardiac hypertrophy, heart failure, aortic constriction, pulmonary vein constriction, atherosclerosis and cholesterol regulation studies. With the advancement in genetic engineering, several transgenic/humanized rodent models are available which can mimic better human systems for translational application. Among non-rodent animal models, pigs, dogs, sheep, and non-human primates serve as an excellent model in cardiovascular research; owing to the similarity in heart structure, atrio-ventricular valves, lipid metabolism and vasculature with humans. In the current chapter, we will deal with the importance of the models and their characteristic features, advantages and limitations.
Application of 21st Century Genetic Engineering Tools and CRISPR-Cas9 Technologies to Treat Most Advanced Cardiovascular Diseases of Humans
Authors: Rao J. Venkateshwara , Naik R. Ravindar , Venkanna S. , Kumar N. Ramesh
Published: October 2022

21st Century Genome-editing technologies have been rapidly emerging as the most powerful tool capable of creating genetically altered cells or organisms for explicit gene functions and mechanisms for causing several human ailments. While clinical gene therapy celebrates its first taste of success, with several products approved for clinical usage and several thousands of them awaiting stages in pipelines, unfortunately, there are no gene therapy treatment methods available for many cardiovascular diseases (CVD). Despite sustained medical advances over the last 50 years in CVD, the main cause of death is still uncertain in the developed world. The management of genetic expression by using small molecule RNA therapeutics and the development of accurate gene corrections may lead to several applications, such as cardiac revitalization after myocardial infarctions and gene corrections for the inherited cardiomyopathies but certainly with some limitations. CRISPR/Cas9 technology can be utilized to realign DNA modifications ranging from a single base pair to multiplepairs of mutations in both in vitro and in vivo models. This book chapter emphasizes various types of applications by CRISPR technologies in cardio-vascular research, and genome-editing novel therapies for future medicines.
Role of Vyana Vayu in CardioVascular System, Etiopathogenesis and Therapeutic Strategies: An Ayurveda Perspective
Authors: Baikampady Savitri Vasudev , Hiremath C. S. , Varyani Reeta , Venketesh Bentham Science Publisher
Published: October 2022

A systems approach to health is the hallmark of Ayurveda. It believes in preventing disease and maintaining and restoring health. The entire concept stands on three fundamental functional units-Vata, Pitta and Kapha, where Vata, mobilizes the other two units. Depending on their locations, Vata (Vayu) is classified into five subtypes, where each has its distinct role to perform. Vyana Vayu (VV), an important subtype of Vata, is synthesized in myocytes and responsible for the genesis of the action potential. A key regulator in contractile functions, VV propels out nutrients from the heart. It not only mediates intracrine and paracrine activities but modulates the vascular tone too. Wherever there is scope to flow, VV has its unique role to contribute. Ancient scholars of Ayurveda have identified its ubiquitous role in the endogenous system, where all the activities depend on VV. Hence, preventing VV from any stimulus is of paramount importance since they consequently lead to various cardio vascular diseases (CVD). Classical texts have addressed the prognosis in six discrete phases where each phase can be avoided strategically. Highlighting the precipitants that attenuate VV, we focus on addressing those phases along with curative measures so that the functions of Vyana Vayu can be restored.
Nutraceuticals: The Potential Agents to Rescue Human Race from Cardiovascular Diseases (CVDs)
Authors: Gandham Sreedevi , Hanuma Kumar Ghali EN , Meriga Balaji
Published: October 2022

Cardiovascular disease(CVD) is the foremost global health problem that accounts for the highest rate of morbidity, mortality and huge healthcare costs. Food habits and lifestyles predominantly affect the functioning of the cardiovascular system either directly or indirectly through risk factors like hypertension, obesity, dyslipidemia, diabetes, etc. Decreased physical activity, increased sedentariness, and growing fast food culture are some of the apparent reasons that make the disease impact more on the younger generation. Several plant species have been reported in ethnomedicine for their therapeutic efficacies against CVDs and other diseases. Even though some preclinical and clinical studies have demonstrated the beneficial effects of dietary plant components in the prevention and treatment of CVDs, they are limited to selected study groups. Therefore, their scope and utility need to be broadened and applied to larger populations to reduce the public health burden of CVDs. Since nutraceutical approach is more preferable than other therapeutic methods, there is a growing interest in functional foods and diet based remedies. In the present chapter, we have presented the current scenario of CVDs, their pathophysiology, the therapeutic drugs available, the role of nutraceuticals in treating CVDs and their mode of action with a special emphasis on commonly used kitchen spices.
Zingiberene, an Active Constituent from Zingiber officinale Ameliorated High-Fat Diet-Induced Obesity Cardiomyopathy in Rats
Authors: Jaikumar S. , Somasundaram G. , Sengottuvelu S.
Published: October 2022

In the current study, we evaluated the effect of Zingiberene (ZB) is, a monocyclic sesquiterpene that is the principal constituent of ginger (Zingiber officinale), against high-fat-diet (HFD)-induced obesity cardiomyopathy (OC) in rats. ZB (50mg/kg/BW) was supplemented on obese rats for the period of 45 days and assessed its effect of body weight, anthropometrical and morphological parameters along with hyperglycemic markers. We also evaluated the effect of ZB on cardiac lipotoxicity and oxidative stress in cardiac tissue. The current study demonstrated that HFD supplementation significantly increased body weight, anthropometrical and morphological parameters, together developed hyperglycemia in rats. On the other hand, ZB supplementation in obese rats attenuated these altered parameters and ameliorated cardiac lipotoxicity as well as oxidative stress by decreasing lipid profiles of heart and enhancing the activities of endogenous antioxidant enzymes in the heart. Therefore, this study suggest that ZB might ameliorate the diet induced OC through the restoration of antioxidant system of the heart and attenuation of dyslipidemia in the cardiac.
Na margem e no centro: A produção audiovisual das periferias e a Lei Municipal de Incentivo à Cultura de Belo Horizonte
Authors: Freitas Marcelo Braga de
Published: October 2022

The article reflects on the inequalities of opportu-nity and access to public resources, between dif-ferent social groups, which still exist in the main mechanism of cultural promotion of the Brazilian city of Belo Horizonte, from the analysis of some topics present in the interviews carried out with a group of audiovisual producers from the periph-eral territories of the city. The specific study of the audiovisual sector of the Municipal Law for Incen-tive to Culture of Belo Horizonte, aims to under-stand if, in its selection processes, it is evident or not the existence of some benefit attribution fac-tor that favors the approval of projects by some individuals or social groups, to the detriment of the participation of others, especially producers coming from popular segments of the city. The questions analyzed reveal elements rooted in the incentive instrument that can make it difficult for cultural policies that promote the sector to reach audiovisual producers in the peripheral of the city
A new species of the genus Aleuroparadoxus (Hemiptera: Aleyrodidae) from Oaxaca, Mexico
Authors: Sánchez-Flores Oscar Ángel , Carapia-Ruiz Vicente Emilio , Castillo-Gutiérrez Antonio
Published: October 2022

Una nueva especie de mosca blanca es descrita, Aleuroparadoxus oaxacensis Carapia-Ruiz & Sánchez-Flores sp. nov., con base en ejemplares recolectados en el haz de las hojas de Guaiacum coulteri A. Gray (Zygophyllacea) en Huatulco, Oaxaca, México. Esta especie no presenta tubérculos en el margen interno de las crestas caudales y las mitades anterior y posterior de la pupa con anchura simlar y es incluida en el grupo sapotae por presentar pupa de color marrón oscuro y forma semioval a semiesférica. Se proporcionan microfotografías de estructuras morfológicas de la pupa y se discute brevemente su separación de especies similares. También se presenta una clave para las especies mexicanas de Aleuroparadoxus.
Developing "Pancasila Student Profile" instrument for self-assessment
Authors: Sabon Yuliana Olga Siba , Istiyono Edi , Widihastuti Widihastuti
Published: October 2022

Character assessment is critical for understanding student progress and determining policies and measures that must be taken to direct and strengthen positive character. This research falls under the category of R D. The study aimed to create Pancasila character self-assessment questionnaires for students. The approach of generating effective instruments by Mardapi. As a result of the development, 20 items of valid and reliable instruments were obtained. The Aiken formula and exploratory factor analysis (EFA) are used to prove content validity and construct validity, while the alpha Cronbach formula is used to estimate reliability. The coefficient of reliability is 0.71, and the instrument validity index is 0.97. The instrument is accurate and dependable. Exploratory factor analysis (EFA) yielded seven components that describe Pancasila's ideals: (1) work ethic, (2) open-minded, (3) initiative, (4) values and culture, (5) resilience, (6) faith, peace, and cooperation, and (7) caring. These seven characteristics are included in the Pancasila student profile. The instrument was used to assess the character of 153 students, and the results revealed that the students' overall attitude matched Pancasila's specified character of excellent and good. However, numerous actions must be completed to strengthen Pancasila's character so that Pancasila's student profile can be fulfilled.
Effect of membrane mean pore diameter on water and solute flux in forward osmosis processes
Authors:   Department of Chemical Engineering, Northern Border University, Arar, Saudi Arabia, et al. Alsayer
Published: October 2022

Several forward osmosis (FO) experiments were carried out using aqueous solutions of sodium chloride (NaCl) in different concentrations, as draw solution (DS), and freshwater, as feed water (FW). The experiments were conducted at a constant temperature of ~20°C and using a symmetric cellulosic membrane in two grades different in their values of the molecular weight cut-off (MWCO), which is related to the mean pore diameter. This study investigates the effect of the membrane mean pore diameter on water flux and DS solute diffusional flux across the membrane. The value of water flux indicates the performance of the FO process, while solute flux is an important factor that determines its practicality. A proportionality factor is used to specify the relationship between water flux and solute flux for each membrane type and operational conditions. The results of this study show that water flux and solute flux increase as the solute concentration difference across the membrane increases. It is also found that, in the range of the tested membranes, membranes with larger mean pore diameters have lower water flux and higher solute flux.
An Empirical Study of Online Impulsive Buying Behavior
Authors: Mhd Yusak Nurul Aqilah , Mohd Zalena , Yusran Nik Farzana NurBalqis
Published: October 2022

Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation. Data was collected through online questionnaires using the convenience sample method. After data filtering, 256 replies were used in this study. The findings have shown that shopping enjoyment and impulsive buying tendency play an important role to influence online impulsive buying behaviours. These insights can be used by online retailers, online marketers, and online purchasing platform providers to plan future efforts to boost sales revenue and ensure the e-commerce industry's long-term viability.
Keywords: Online shopping; impulsive purchase; buying behavior; online review
eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/ebpj.v7iSI8.3912