bluuebunny/crossref_metadata_2025 huggingface dataset:
Multilayer Seasonal Autoregressive Integrated Moving Average Models for Complex Network Traffic Analysis
Authors: Ravanappan Prathipa , M Maragatharajan , Tiwari Rashika , T Srihari , K Lavanya
Published: January 2024

The ever-increasing amount of network traffic generated by various devices and applications has made it crucial to have efficient methods for analyzing and managing network traffic. Traditional approaches, such as statistical modeling, have yet to be proven enough due to network traffic's complex nature and dynamic characteristics. Recent research has shown the effectiveness of complex network analysis techniques for understanding network traffic patterns. This paper proposes multilayer seasonal autoregressive integrated moving average models for analyzing and predicting network traffic. This approach considers the seasonal patterns and interdependencies between different layers of network traffic, allowing for a more accurate and comprehensive representation of the data. The Multilayer Seasonal Autoregressive Integrated Moving Average (MSARIMA) model consists of multiple layers, each representing a different aspect of network traffic, such as time of day, day of week, or type of traffic. Each layer is modeled separately using SARIMA, a popular time series forecasting technique. The models for different layers are combined to capture the overall behavior of network traffic. The proposed approach has several benefits over traditional statistical approaches. It can capture network traffic's complex and dynamic nature, including short-term and long-term seasonal patterns. It also allows for the detection of anomalies and the prediction of future traffic patterns with high accuracy.
Socio-Cultural Exposition of Islamic Teachings: As modus operandi for Establishing a Welfare Society
Authors: Dr. Ali Raza Tahir  , Muhammad Iqbal Shah
Published: January 2024

There are a large number of religions on the globe. Everyone claims the welfare of human beings. We can understand their claims by examining their teachings either by pointing out their differences or by discovering their similarities or common characteristics. The comparison will expose that any religions has focused any aspect of humanity but leaving the other corner. Some emphasis on beliefs, the other stresses on the performances; the one focuses on ethics, the other one follows the natural objectifications and anthropomorphism. Some rejects the existence of any supernatural beings the other has made it central point. Consequently, on these claims they want to establish a human society. But the dark side is that, all these have no focus on such a welfare society where every person belonging to any contrary religion or ideology can live with peace and without any fear of cruelties. So, there is a need for such a theory which without any pressure can guarantee to anyone to live with peace, liberty and fraternity in a society.

Islam places a strong emphasis on social justice, charity, and the well-being of society, making it inherently connected to the concept of a welfare society. The principles of social justice and economic equality are embedded in various aspects of Islamic teachings and practices. Thus, present article provides the insights that Islamic teachings are the guiding principle, if they are followed for the establishing of a welfare society.  There would be peace for every member of that welfare society despite one’s belonging to any sect or any ideology or any frame of politics.
Discriminação estrutural e cotas raciais para candidaturas negras em partidos políticos: análise da decisão do Supremo Tribunal Federal na arguição de descumprimento de preceito fundamental 738/DF
Authors: Fardin de Vargas Eliziane , Hennig Leal Mônia Clarissa
Published: January 2024

O presente estudo tem como objetivo analisar os fundamentos utilizados pelo STF no julgamento da Arguição de Descumprimento de Preceito Fundamental 738/DF para decidir pela impossibilidade de reconhecimento das cotas de candidatura para negros na política por equiparação às cotas de gênero na política. Levando-se em consideração que na ADPF 738/DF o STF reconheceu a responsabilidade prioritária do Congresso Nacional para a estipulação de ações afirmativas direcionadas à promoção de uma maior inclusão da população negra na política e, diante do fato de que essa maioria que compõe a atual conjuntura do Congresso Nacional — composta, majoritariamente, por representantes não negros (atualmente, a população negra representa 22,22% da composição do Senado Federal e 24,16% da Câmara de Deputados) — não tem demonstrado empenho na articulação de ações afirmativas nesse sentido, o estudo pretende destacar a atuação da jurisdição constitucional em prol da correção dos défices de representação democrática numa perspectiva inclusiva e igualitária, justamente pelo fato de permanecer exclusivamente ao encargo da maioria política a responsabilidade pela articulação de ações afirmativas de estímulo à candidatura da população negra a cargos políticos. Para tanto, utilizar-se-á o método de abordagem dedutivo e o método de procedimento analítico. Da análise, concluiu-se que, na ADPF 738/DF, a inexistência de previsão legal definindo a ação afirmativa de reserva de vagas para candidatura de pessoas negras nos pleitos eleitorais foi o principal fundamento para o reconhecimento da impossibilidade de equiparação com as cotas de gênero na política, reafirmadas na decisão da ADI 5617/DF. No tocante à proteção das minorias politicamente sub-representadas, se constatou que não só a atuação contramajoritária opera como um mecanismo de proteção das minorias por intermédio da atuação da jurisdição constitucional, assim como a articulação de litígios estratégicos pode atuar como importante ator de mudanças sociais significativas, reivindicando que a jurisdição constitucional profira decisões estruturantes direcionadas a suprir os défices democráticos e possa corrigir as situações de desigualdade estrutural.
Indigenous Community Perspectives on Forest Area Protection Governance Policy
Authors: Dirwan Ahmad , Jamin Mohammad , Husodo Jadmiko Anom
Published: January 2024

The objective of this study is to objectively analyze and examine the legal protection of the community regarding the status of area land in West Lampung Regency. This research is sociolegal because it only determines law as a social phenomenon. This research was conducted in West Lampung Regency the research location was in Sukapura Village, Sumberjaya District, West Lampung Regency, and in the location of the forest land in the disputed area. The results of the authors can be concluded, firstly, that the regulation of tenure over forest area land in West Lampung Regency cannot provide legal protection for indigenous peoples because, in several findings, it is known that the land and the holder of rights over it are recorded for the first time in the registration book. Second, the regulation of valid land tenure rights in order to provide protection to the community regarding the status of forest area land in West Lampung is to check the status of the land. In the event that the means of proof as referred to in paragraph 1 are not available or are no longer available, proof of rights can be carried out based on the fact that the land parcel in question has physically been in possession for twenty years or more consecutively by the applicant for registration and preliminary introduction with conditions.
Enhancing the In-Store Shopping Experience: A Comprehensive Study of Contributing Factors
Authors: Gulzar Asma
Published: January 2024

This paper aims to investigate and analyze the various factors that contribute to a positive in-store shopping experience. As the retail landscape evolves, understanding these factors becomes crucial for businesses seeking to create an environment that not only attracts customers but also fosters satisfaction and loyalty. The study employs a multidimensional approach, examining aspects such as store layout, customer service, technology integration, product availability, and ambient factors. By synthesizing existing literature the paper provides insights into the dynamic nature of in-store shopping and offers practical recommendations for retailers looking to optimize the overall shopping experience.
Peran Manajemen Sumber Daya Manusia dalam Diakonia di Era Digital
Authors: Andiny Tiavone Theressa
Published: January 2024

Entering the era of society 5.0 where digital technology is experiencing an increasingly rapid evolution in the midst of global competition, the Church in carrying out its services utilizes digital technology to provide information through social media, including during worship, requires human resources who understand and are able to run multimedia or IT (Information and Technology).  The purpose of writing is to analyze in depth the Role of HR Management in Diakonia in the Digital Age. The method used in this writing is literature study, namely analyzing and classifying facts collected from research results such as journals, books, magazines, newspapers, and online databases. In conclusion, the Church in the modern era must be able to adapt and have the courage to make breakthroughs in diakonia. Through the role of HR Management who are capable and willing to develop themselves so they can innovate.

Memasuki era society 5.0 dimana teknologi digital mengalami evolusi yang semakin pesat di tengah persaingan global, Gerejapun dalam melaksanakan pelayanannya memanfaatkan teknologi digital untuk memberikan informasi melalui media sosial, termasuk saat pelaksanaan ibadah, dibutuhkan SDM yang mengerti dan mampu menjalankan multimedia ataupun IT (Information and Technology). Tujuan penulisan ialah menganalisa secara mendalam mengenai Peran Manajemen SDM dalam Diakonia di Era Digital. Metode yang digunakan dalam penulisan ini adalah studi kepustakaan, yakni melakukan analisis dan klasifikasi fakta yang dikumpulkan dari hasil-hasil penelitian seperti jurnal, buku, majalah, koran, maupun online database. Kesimpulan, Gereja di era modern harus mampu beradaptasi dan berani membuat terobosan dalam diakonia. Melalui Peran Manajeman SDM yang cakap dan mau mengembangkan diri agar dapat berinovasi.
Kontribusi Seni Budaya Karungut Dalam Menyampaikan Cerita Alkitab Pada Anak Sekolah Minggu
Authors: Herikiswanto  , Aristo  , Lukas
Published: January 2024

The problem that will be discussed is how the art of karugut culture can be used as a medium for teaching Sunday school children and conveying the values ​​of the message of Bible stories by making karugut art as one of the media that can be used. The aim of this research is to develop the karkut art media as a learning medium for how Sunday school teachers can use thekarkut art media when teaching Sunday school children. The methods used in this research include: interviews, observation, literature study. From the results of the research, it is proven that by teaching using the sackut art method there is a significant increase as previously the attendance of Sunday school children was small but when using the sackut art the attendance and enthusiasm of Sunday school children increased.
Strategi Pelayanan Misi Gereja di Era Digital dan Integrasi Terhadap Generasi Zillenial
Authors: Jaya Hia Lurusman
Published: January 2024

The challenge of the church with digital developments in the 20th century has amazed many church communities difficult to adapt to technological developments, especially in doing evangelism. Although there are churches that have begun to adapt to technology, it cannot be denied that there are still churches that still cannot keep up with its development in acting to preach the gospel to the congregation, and especially for young people or often called the zillennial generation (Gen Z) through social media. Ironically, technology is more interesting to Gen Z than theology today. Therefore, the purpose of this article is to offer an ideology about the essentials of the church and efforts to carry out evangelistic missions in the digital era. The result of this research is that the church can be clearly understood in the digital era and is able to do mission through the church's social media with the aim of not reaching people who do not know the church, but reaching people who do not know the true Christian faith. So that the responsibility of the church can be successful by carrying out the mission of preaching the gospel in the digital era along with its development.
Guru Kristen Profesional di Era Digital: Sebuah Kajian Filsafat Berdasarkan Wawasan Kristen Alkitabiah
Authors: Sembiring Erina Hannawita , Listiani Tanti
Published: January 2024

Education always got development and need professional teachers in the application to reach the purpose of education. Through writing this paper will reviewed how a professional teacher is and what the importance to become a professional Christian teacher in digital era reviewed based on biblical Christian worldview. Method that used in writing this paper is literature study method. Based on the result of review in this paper, known that professional teacher is a teacher that mastered all of teacher competence and can follow education development that shown by the teacher competence to use technology. By mastered all of competence that must have by teacher and utilize technology for support the learning process, teacher will be able to create learning process that can reach the purpose of education. The professional teacher will be able to introduce God to their students, and bring students to become person that more like Christ. Be a professional teacher is a responsibility for a Christian teacher in doing their calling, so advice to every teacher to follow trainings that can support teacher become a professional teacher, especially related with information and communication technology.
Peran Kode Etik Guru dalam Meningkatkan Mutu Pembelajaran Berdasarkan Yohanes 13:12-15
Authors: Ayu Lestari Reysti , Deak Victor
Published: January 2024

This study aims to determine the role of the teacher's code of ethics in improving the quality of Christian education learning based on John 13:12-15 in schools. This study uses a qualitative method. The results of the study show that the role of the teacher's code of ethics in schools. Christian Religious Education has been well implemented, but there are still some obstacles in the role of a code of ethics in improving the quality of Christian religious education. These obstacles include the lack of socialization of the teacher's code of ethics to teachers, the teacher's lack of understanding of the teacher's code of ethics, and the lack of sanctions given to teachers who violate the code of ethics. To improve the quality of education, PAK educational institutions must apply John 13:12-15 as a guideline, namely to increase teacher competency through training and seminars, apply innovative learning methods, and develop a quality evaluation system. From the results of this study it is suggested for schools to further increase socialization regarding the role of the teacher's code of ethics, increase teachers' understanding of the code of ethics, and provide strict sanctions to teachers who violate the code of ethics.
Minat Belajar Siswa dalam Mengikuti Pembelajaran Pendidikan Agama Kristen di Kelas VII SMP Negeri 3 Palangka Raya
Authors: Sari Nadia Antika , Ginting Matius Timan Herdi
Published: January 2024

Interest in learning plays an important role in the student learning process. Students who have a low interest in learning, the quality of learning will decrease and will affect student learning outcomes. The purpose of this research was conducted to describe students' interest in learning Christian education in class VII SMP Negeri 3 Palangka Raya and find out the factors that cause a lack of interest student learning in participating in Christian Religion education lessons in class VII SMP Negeri 3 Palangka Raya. Qualitative research approach with descriptive research. Data collection techniques through observation, questionnaires and documentation. The results showed 1) 5 (39%) students with low learning interest, 5 (38%) students with moderate learning interest and 3 (23%) students with high learning interest. 2) Factors causing the lack of interest in student learning, from internal factors, health, disabilities and internal motivation. External factors include teaching tools and teaching methods.
Peningkatan Hasil Belajar Siswa Melalui Kooperatif Picture And Picture: Suatu Studi di SDN 5 Menteng
Authors: Wahyudi Andi , Penny Pahan Berth , Sulistyowati Ratih
Published: January 2024

The picture and picture type cooperative learning models is an appropriate learning model in developing student creativity, generating is a sense of fun during learning by arranging pictures in the correct order. This research uses quantitative approach with experimental research data analysis with descriptive statistics and inferential statistics and hypothesis testing to see the influence of two variables with the t-test. The aims of this research are 1). To determine the effect of the picture and picture type cooperative learning model on the learning outcomes of class III-B students 2). To compare picture and picture type cooperative learning model with lecture model on the learning outcomes of class III-B students at Junior High School 5 Menteng Palangka Raya. The results of this research in the paired sample t-test show a 2-tailed sig result of 0.00 < 0.05, so There is an influence of the picture and picture model on student learning outcomes and the independent sample t-test obtained a result of 0.01 < 0.05. So it can be concluded that there is an influence of the picture and picture cooperative learning model on student learning outcomes compared to the lecture model.
Research on the Marketing Strategy of Tik Tok
Authors: Sun Ningzi
Published: January 2024

The rise of TikTok has been followed by people all over the world, which has not only changed the traditional way of entertainment and consumption but also brought challenges to people to a certain extent. Research on TikTok has been increasing in recent years, with past studies mainly focusing on how it manages to market itself in the Chinese market to attract users. As well as how it associates the software with live streaming to sell goods. This paper studied the double-sided impact of TikToks marketing approach in China and internationally by reading academic articles from China and other countries. It can be concluded that people not only in China but also in the United States face the problem of spending too much time on TikTok. At the same time, TikTok content is also resisted by some people due to gaps in the vetting mechanism and differences in national religious beliefs. It has a detrimental effect on the marketing of TikTok companies.
ESG Development Analysis on Renewable Energy Car Industry-Li Auto. Inc
Authors: Wang Yueqing
Published: January 2024

This paper briefly describes the meaning and impact of ESG, and what kind of effect and role it has had on the world and enterprises. After that, this thesis takes Li Auto Company as an instance to analyze the performance of this company in terms of environment, society and regulation. Use the data and measures of Li Auto in terms of environment, society and regulation to analyze the performance of Li Autos ESG. There is also an analysis based on the comparison of Li Autos 2021 and 2022 reports and the ESG performance of other renewable car companies in the same industry. In the research, it is found that the performance of Li Auto Company in terms of ESG is relatively upstream among its peers, based on Li Autos ESG report and ESG-risk rating. This paper will deepen people's understanding of the ESG development of Li Auto Company. Furthermore, the ESG research on Li Auto will serve as a recommendation and reference for the development of ESG for Li Auto and other car companies.
The Existence Phenomenon of Price Discrimination and Suggestions
Authors: Wu Yuxi
Published: January 2024

This paper analyzes the emergence, phenomenon and solution of price discrimination driven by The Times. This paper will analyze the two main categories of price discrimination: gender discrimination and big data killing. Among them, gender discrimination covers the discrimination suffered by women in the labor market and the pink tax, and big data killing includes price discrimination against consumers by taxi apps and housing apps. The purpose of this study is to draw out the problems of price discrimination, let the market pay attention to the problem and protect the rights and interests of consumers. The analysis found that women are often discriminated against based on gender in the workplace, and women pay a much higher price than men in the "pink tax" over their lifetime. At the same time, taxi-hailing software and housing software will take advantage of consumers' ignorance to discriminate in price according to their own conditions. It is hoped that the analysis of this paper can warn consumers of price discrimination, and attract the attention of authorities to protect the interests of the public. The article not only combines the survey of different audience groups, but also covers the results of experiments on the same subject and the experiences of people. According to the analysis, this paper suggests that consumers pay more attention to the market of goods before consumption and compare the prices of different platforms. The regulatory authorities can collect more public suggestions and check the price discrepancy, and target the crackdown.
The Difficulties and Optimization of Marriage Matching: An Analysis in the Context of Chinas Modern Economy
Authors: Yan Ruizhe
Published: January 2024

This study delves into the use of matching theory in addressing the stable marriage problem, examining ways to optimize overall utility for both women and men across all stable matchings. The paper introduce the concept of energy, denoted by the ranking where a lower rank signifies higher priority, as a metric for individual satisfaction in a match. The primary objective is to identify a stable match that reduces the average energy expended by both genders. By emphasizing average energy, this study aims to pinpoint a stable match that optimally minimizes this metric. A variety of optimization algorithms and mathematical models are utilized to navigate the solution space and determine the best match. A comprehensive analysis of stable matchings, alongside their associated energies for men and women, unveils the inherent trade-offs and dilemmas stemming from individual preferences. The essence of stability is also explored, underscoring the imperative of balancing individual contentment with the durability of the match. The paper concludes by accentuating the necessity for continued research to bolster overall utility in stable matchings, encompassing the investigation of supplementary constraints and preferences.
Financial Statement Analysis of Expedia and TCO before and after COVID-19
Authors: Wang LingJun
Published: January 2024

Due to the outbreak of the epidemic, the global economic situation has been greatly affected, among which the two most serious impacts are the fluctuations of the global financial market and the regression of the global tourism industry, whether it is the sharp decline of the stock market or the foreign exchange market, or the travel ban of many countries and the suspension of major airlines. All of these have led to severe turmoil in the global economy, so how to recover the economy has become a particularly critical global issue. In this paper, the financial statements of two well-known travel companies, Expedia and TCOM, are theoretically analyzed and calculated. It can be clearly seen that the post-epidemic economic recovery is remarkable when the epidemic is in progress, and the two companies are expected to reach the pre-epidemic peak point or even exceed the peak point in the next five years through discounted cash flow calculations.
The Impact of Private Equity Investment on Technological Innovation in Enterprises: A Case Study of Bloomage Biotechnology
Authors: Qin Tianya
Published: January 2024

Technological innovation serves as a crucial driving force for the development of enterprises, and the construction of a modern economic system relies heavily on continuous innovation. Private equity investment, with its unique characteristics, provides comprehensive support for enterprise innovation. Private equity firms not only contribute financial investment but also meet the deeper needs of enterprises through profound business cooperation and empowerment. Using Bloomage Biotechnology as a case study, this paper analyzes the impact of private equity investment on technological innovation in enterprises. The study delves into the analysis from the perspectives of research and development investment and innovation output, reaching the conclusion that private equity investment can provide stable capital support and abundant resource integration for enterprises. This effectively promotes the enterprises investment in research and development and innovation output, thereby enhancing their technological innovation capabilities.
Promotion by KOL and Acquaintances in Differentiated Products: By the Case of Nintendo Switch
Authors: Kang Xitian
Published: January 2024

Nintendo, founded in 1889, is a Japanese company mainly engaged in the development of electronic game hardware and software and is the pioneer of the modern electronic game industry. Nintendo Corporation is headquartered in Kyoto City, Japan. Nintendo has sold more than 2 billion copies of its software worldwide, created some of the most famous characters in the history of gaming, such as Mario, and created some of the most classic games in the history of gaming, such as The Legend of Zelda.According to Pu Yamauchi, the head of the game department, it is known that Nintendo strives to be a paradise for game artists. Nintendo believes that people who develop great games should be artists, not technicians, and therefore should be given enough freedom. That's why the Switch is so innovative today. This paper mainly focuses on the analysis of Nintendo's customer characteristics and product characteristics and puts forward corresponding marketing strategies and cures.
Avoiding Audit Failures - A Case Study of Xintai Financial
Authors: Zhang Jiayuan
Published: January 2024

In recent years, financial fraud cases have been on the rise, with a combination of subjective reasons within companies and audit failures caused by negligence on the part of accounting firms. This paper examines the case of audit failure at Xintai Financial to understand how companies engage in financial fraud through illegal means, manipulate financial statements, and highlights the shortcomings of Beijing Xinghua Accounting Firm in their work, which contributed to the success of Xintai Financials financial fraud. In conclusion, three insights are drawn to provide lessons for the future on how to prevent audit fraud effectively.
Analysis of the Way Tea Color Opening up the National-Style Milk Tea Market from the Perspective of Marketing Strategy
Authors: Duo Yingtong
Published: January 2024

With the prevalence of national style today, there are many local Chinese brands to take advantage of this torrent, production to create national style products and publicity and marketing, milk tea track competition is particularly fierce, in order to stand out in this red sea, become a strong competitor, the major milk tea brands need to quickly capture the current wave, the introduction of new and innovative marketing strategies to attract consumers. As the first fresh tea drink store in mainland China with the theme of Chinese style, TEA COLOR captures the blank positioning of the milk tea market and opens up the market of national style milk tea by using its own unique appearance, taste and concept as a marketing tool. This paper focuses on TEA COLOR's product positioning and marketing strategy by using economics, marketing research theories as well and qualitative research methods.
The Interpretation of Past Economic Phenomena and the Prediction of Future Economic Trends Based on Evolutionary Theory
Authors: Zhang Shaozhe
Published: January 2024

Predicting the future has always been difficult, and it is almost impossible to predict both the direction of the future and the time of its arrival. By comparing the history of natural evolution with the history of economic development, this paper finds that both the traditional real economy in the past and the e-commerce system in the Internet era can find a matching historical period in the history of species evolution. The high degree of similarity between the two proves the close connection of the underlying logic between the two. Therefore, the author puts forward a conjecture: by comparing the natural evolution history to predict the future economic development and direction. The author further verifies this conjecture by viewing Silicon Valley as "the future that has arrived but has not yet been popularized." As the post-pandemic era unfolds, the next wave of economic change and prosperity will most likely occur in the next five to 10 years. The result of this boom is likely to be the rapid rise of the "Iron Man economy".
Research on the Differences, Causes and Solutions of Commercial Development Levels within Cities-Take Guangzhou, China as an Example
Authors: Xu Zihuan
Published: January 2024

Guangzhou is a very important commercial city and commodity distribution center among the four major frontiers. Its business has been prosperous for thousands of years. Guangzhou has been a commercial capital for thousands of years, and commerce is one of its most significant urban features. However, as one of the windows through which modern China connected with the world, Guangzhou did not excel in selling imported luxury goods into China. This is not only reflected in the number of stores, but also in the sales of luxury stores. Compared with other first-tier cities in Beijing, Shanghai and Shenzhen, Guangzhous luxury goods sales are not outstanding; even among the second-tier and first-tier provincial capital cities of Hangzhou, Chengdu and Nanjing, Guangzhou does not have the upper hand. As one of the traditional commercial centers, why does Guangzhou perform poorly in the field of luxury goods sales and fall behind? This article will analyze the current situation of Guangzhou's business development, discuss the current differences in Guangzhou's business, analyze the current problems of Guangzhou's business, propose solutions to this problem, and look forward to its future development.
Fission-like Expansion of Consumer Groups: The Market Form of the E-commerce Platform "New Retail" Take Pinduoduo as an Example
Authors: Ni Rui , Zhang Shuhan
Published: January 2024

In the wave of the Internet economy, the use of effective marketing strategies is particularly important for new e-commerce companies. Taking Pinduoduo as an example, based on literature analysis and case analysis, this paper concludes that Pinduoduo uses fission marketing to rapidly expand user clusters and improve user viscosity through various fission marketing activities, successfully shaping a low-cost and affordable brand image. Although fission marketing has shortcomings such as excessive dissemination of information and security risks of leaking users' personal information, it is still an important reason for Pinduoduo's success. Based on the negative impact of fission marketing, this paper argues that e-commerce platforms should first control the excessive dissemination of information and improve the protection of user information, and secondly, each enterprise should formulate a fission marketing plan according to its own specific conditions. Finally, this paper puts forward ideas for the in-depth study of fission marketing theory.
Management by Objectives Theory--- Still Effective for Current Business Management?
Authors: Shi Jiahe
Published: January 2024

Management by objectives (MBO) is a methodology for strategic management which works to improve an organizations effectiveness by clearly defining goals that both administration and employees agree on. It focuses on transforming the organizations strategic objectives into individual objectives. In MBO management mode, top-level executives set their goals according to corporate strategic objectives, and people at the next level set their goals in terms of the goals of top management and so down the chain of command. The core is that the managers work through the issue of determining, consulting, and mutual agreement on objectives with their personnel while also evaluating their achievement. However, some argue that MBO is no longer suitable for current business management. This essay will evaluate MBO and argue that MBO may be a helpful theory for management, but it is no longer applicable to current business management. This essay will first explore the arguments in favor of the MBO theory before arguing that MBOs structure is no longer suitable or efficient for modern administration and management, and its assessment and bonus system, which is considered to motivate employees, is hard to play.
The Plausibility Check of Governmental and Legal Intervention to the Free Market System
Authors: Mao Jiayi
Published: January 2024

The notion that the market plays a significant role in empowering national economies has been consistently supported by several academic studies and corroborated by historical evidence. However, the process of achieving sustainable and inclusive economic development necessitates more than just relying on the free market system as the sole driving force. This study employs a literature review as the research methodology to initially examine the advantages of the market in terms of economic development. Additionally, it delves deeper into investigating the potential adverse consequences resulting from unrestricted market freedom. In the absence of government intervention, the free market may succumb to the influence of the affluent, ultimately diminishing its capacity to stimulate economic growth. This paper draws upon the principles of microeconomic theories, institutional economic theories, and economic law theories to argue that the activities of economic agents in the free market should be subject to institutional regulations in the form of rules and laws. Such regulations are necessary to ensure that the free market can have a positive impact on both the economy and the welfare of the nation's citizens.
Analysis of the Status Quo of Food Marketing in Social Networks under Brand Empowerment: Recommendation, Interaction and Feedback
Authors: Ge Liyuan
Published: January 2024

In light of the rapid advancements in information technology and the widespread accessibility of the Internet, the landscape of media, communication modalities, and audience preferences have been subject to profound transformations. Against this dynamic backdrop, this paper embarks on an exploratory journey into the realm of the food industry across various major social platforms. Leveraging the potent tool of content analysis, this study meticulously collects and scrutinizes pertinent statistical data obtained through interactive digital channels, thereby elucidating the current landscape of food marketing in the realm of social media.This research endeavors to discern the predominant trajectories within food marketing, particularly focusing on the paradigm of brand empowerment. It engages with the intricate processes of content creation, audience interaction, and feedback loops, offering profound insights into how brands empower themselves within this digital realm. The outcomes of this analysis will pave the way for valuable recommendations aimed at both individual content creators and collaborative teams operating within the realm of new media. In essence, this study seeks to enrich our comprehension of brand empowerment dynamics, opening up new horizons for food exhibition on social networks. By shedding light on the prevailing trends and opportunities, it endeavors to chart a visionary path for brand communication in the dynamic arena of the digital food industry.
The Impact of Spatial and Locational Characteristics on Airbnb Prices in London
Authors: Liu Xinran , She Yuxuan , Liu Meihan
Published: January 2024

This research delves into the intricate relationship between spatial and locational attributes and Airbnb pricing in London. Utilizing data encompassing Airbnb listings in London collected over one year concluding on December 10, 2022, and employing advanced geospatial statistical techniques, including a geographically weighted regression (GWR) model equipped with ten select explanatory variables, this study reveals multifaceted spatial patterns underlying Airbnb pricing. The study underscores the paramount significance of dissecting the multifaceted determinants of Airbnb pricing, encompassing property characteristics, location-specific variables, host-related attributes, and customer feedback. Through empirical analyses, this research illuminates pronounced spatial heterogeneity within Airbnb pricing, with notable variations discerned across different room types. Interpretation of model coefficients reveals the multifaceted influence of factors, such as proximity to subway stations, volume of customer reviews, and specific scores, on pricing dynamics. Additionally, the GWR model exposes significant spatial variations in the impact of location and neighborhood-related variables on pricing, with particularly marked effects in the realms of entire homes and private rooms. This study aims to illustrate the intricate interplay between spatial and locational characteristics and Airbnb pricing dynamics, offering invaluable insights for researchers and industry practitioners.
The Importance of Consumer Insights for Precision Marketing in the Era of Big Data
Authors: Xu Siyu
Published: January 2024

E-commerce developed so far has gradually changed from a crude incremental dividend to a refined operation, which examines the operation, marketing, technology, and serviceability of enterprises due to the highly intense competition. To maintain an advantage in the competition and achieve business growth, enterprises need to improve their influence continuously and seize opportunities to attract consumers attention. Precision marketing has become one of the critical factors. The prerequisite for precision marketing is to have precise insights into consumers. The arrival of the big data era provides new ways and means for enterprises to gain insight into consumers. This article mainly emphasizes that enterprises can make use of all kinds of data, from collecting and organizing consumer data to final formulating marketing strategies and improving the marketing strategy through consumer insight research, rather than using the traditional method of depicting consumer profiles and one-sided formulation of marketing strategy. The article introduces the big data era, explains the necessity of consumer insight, and states the relationship between big data and precision marketing. Additionally, it describes consumer insight, mainly from utilizing big data to analyze the consumers and understand the advantages and potential loopholes of big data-driven consumer insight. With the popularization of the Internet and mobile devices, the traces left by users are becoming more comprehensive and wealthier. It is crucial for enterprises to conduct data analysis to dig and analyze consumer habits, experiences, and values to tightly link consumer insights and marketing communications to carry out precision marketing.
Analysis of Purchasing Power and Purchasing Tendency for Modern Chinese Women
Authors: Qiao Qiran
Published: January 2024

This paper analyzes the consumption strategies of today's women through different perspectives and delves into the reasons for the changes in women's purchasing power in different eras. Modern women are more independent, emphasize quality, pursue fashion and health, and are willing to shop through various channels and platforms. This makes Chinese women a necessary consumer force in the market. This paper analyzes sales strategies from both online and offline targeting women and comes up with targeted sales attraction methods to enhance women's purchasing power. With many emerging female consumer groups being formed, companies can develop sales strategies to target their products according to the behavioral characteristics of female consumers. This paper analyzes both online and offline strategies for women's consumption tendencies. It also shows women's sales strategies from the general and independent sales perspectives. Understanding women's needs and tendencies is essential for companies to succeed in the Chinese market. This paper conducts a comprehensive study based on this perspective.
Research on Marketing Strategy of Consumer Psychology and Behavior --- A Case Sudy of Disney
Authors: Ding Luyi
Published: January 2024

In this contemporary society, many brands rise and eliminate under this cruel social background. It is certainly challenging for a brand to make a sustain development in this kind of condition. In general, the fate of a brand is mainly determined by its consumers. Therefore, how to use certain marketing strategies to dominate consumers psychology is undeniably a crucial problem. Disney, as being a brand that has witnessed the growth of generations, but still successfully stands in peoples vision, provides a rare sample for the study of the relationship between consumer behavior and consumer psychology. This text will introduce Disney's success through the analysis of three progressive aspects, and finally to the psychological factors behind the market. By listing various consumer behaviors, this passage will find out several marketing strategies uses by this brand, in order to further discuss the corresponding consumer psychology behind certain brand strategy. Finally, the goal of certifying the necessary relationship between brand marketing strategy and consumer psychology will be achieved.
Study on the Influence of Environmental Protection Packaging of Green Cosmetics on Consumer Preference
Authors: Liu Yuyang
Published: January 2024

The concept of environmentalism is gradually integrated into various fields, including the food industry, daily necessities and even industrial production. Similarly, the cosmetics industry has subsequently incorporated environmental protection concepts into the industry's products and formed a green cosmetics industry chain. In recent years, environmental protection concepts have been reflected in the cosmetics industry in the form of green product ingredients and green production industrial chains. However, many companies have embodied the green concept in their packaging, introducing the concept of "green packaging". Although there are many academic studies on the impact of packaging design on consumers' purchase intention and behavior, there needs to be a unified review to summarize and specifically consider the mutual influence of the combination. This study aims to fill this research gap. This paper will review the relevant literature and summarize the influential relationship between the latest consumer behavior research in the cosmetic industry and the latest advances in green packaging for cosmetics based on the latest developments in the cosmetic industry. This research followed the PRISMA guidelines to search and summarize the literature on these two areas. The most common factors that determine consumers' choice of green cosmetic products are branding, their own health needs, the degree of consumers' awareness of environmental protection, and the collective effect. Green packaging materials and design were integrated into these factors. It was finally confirmed that green packaging materials and design had a choice-promoting effect on cosmetic consumers' behavioral preferences.
The Relationship Between Popularization of Higher Education and Unemployment Rate in China
Authors: Zheng Weihan
Published: January 2024

As a result of the reform and opening, as the Chinese government and society have paid more attention to education, the popularization of education has gradually taken shape, followed by a more complex social structural population, traditional calculations of unemployment rate and gross enrollment rate. The method is no longer suitable for todays social situation. This article is based on Martintrow's three-stage theory of higher education, and the formula used frequently by China's National Bureau of Statistics to calculate urban jobless rates. Assuming the actual unemployment rate calculation formula, regression analysis shows that the higher the degree of higher education, the unemployment rate will also increase accordingly. Government macro-control, the expansion of vocational education, filling the professional labor force gap currently present in society, appropriately regulating the percentage of the population receiving higher education, elevating the status of vocational education, eradicating preconceived notions previously held against vocational education, etc. are all ways that educational development can be accomplished. There were a number of macro and micro control measures developed.
The Application and Impact of RFID Technology in the Garment Industry
Authors: Guo Yu , Luo Jingwen
Published: January 2024

At present, asset inventory is still a tedious and difficult work, especially for the garment industry, which has a wide variety of inventory and is difficult to manage. However, in the digital era, the development of the Internet of Things has brought new developments to asset management technology. RFID technology as the core technology of the Internet of Things, has played an indispensable role. The emergence of RFID tags, readers, software applications has brought about many unprecedented changes. UNIQLO and HLA GROUP earlier recognized the possibility of RFID technology in the clothing industry and carried out exploration and achieved certain results. This paper analyzes the application of RFID technology by UNIQLO and HLA GROUP through literature analysis and case analysis, explores the general application mode of RFID technology in the garment industry, and puts forward suggestions for improving the application of this technology, to promote the development and application of RFID technology in the garment industry.
A Systematic Review of Using Internet of Things Technology to Promote the Digitization of Asset Inventory
Authors: Zhao Jianbo , Zhao Chenxin
Published: January 2024

In the modern society that comprehensively promotes digital transformation, the Internet of Things technology, as an emerging technology, plays an important role due to its unique advantages, especially in the field of asset inventory. In September 2021, eight departments including the Ministry of Industry and Information Technology issued the "Three Year Action Plan for the Construction of New Infrastructure of the Internet of Things (2021-2023)", which specifies that by the end of 2023, new infrastructure of the Internet of Things will be preliminarily built in major cities in China, and the foundation for social modernization governance, industrial digital transformation, and upgrading of people's consumption will be more stable. However, not only does the Internet of Things have its unique drawbacks, but the combination of the two also presents some new problems that require us to analyze and propose solutions. This article will first analyze the current situation of the Internet of Things and asset inventory, and then combine the advantages and disadvantages of the two to complement each other. It will point out the current problems and propose some possible solutions, and analyze a local case to provide some help for subsequent research in this direction.