bluuebunny/crossref_metadata_2025 huggingface dataset:
Analisis Permasalahan Guru SMA terkait Penggunaan Media Pembelajaran Biologi Selama Proses Pembelajaran Berbasis Hybrid Learning di Kabupaten Bone Bolango
Authors: Akbar Muh. Nur , Dama Lilan , Ibrahim Mohammad Andre , Mabuia Siti Ainun , Uno Anisa Handani
Published: March 2022

Penelitian ini bertujuan untuk mengungkap permasalahan yang dialami guru SMA dalam menggunakan media pembelajaran biologi selama proses pembelajaran Hybrid berlangsung di SMA yang berada di Kabupaten Bone Bolango, Provinsi Gorontalo. Penelitian ini merupakan penelitian deskriptif kualitatif yang dilaksanakan di SMA Negeri 1 Tapa, SMA Negeri 1 Suwawa dan SMA Negeri 1 Kabila. Teknik pengumpulan data yaitu menggunakan metode wawancara dengan guru dan observasi kegiatan pembelajaran di kelas. Hasil penelitian meunjukkan bahwa guru mampu mengoperasikan media pembelajaran dengan baik hanya untuk siswa yang mengikuti pembelajaran secara tatap muka sedangkan untuk pembelajaran yang berlangsung secara daring, guru mengalami kesulitan. Kusilitan guru menggunakan media pembelajaran dalam proses Hybrid Learning dipengaruhi oleh kurangnya pemahaman guru terkait pemanfaatan media pembelajaran untuk dapat dioperasikan baik secara daring maupun tatap muka, penggunaan media pembelajaran yang bersifat konvensional dan tidak ditunjangnya fasilitas yang memadai untuk menjalankan proses pembelajaran secara Hybrid Learning. Adapun kesimpulan penelitian ini memberikan rekomendasi terkait pemanfaatan media pembelajaran yang terintegrasi dengan teknologi  dan dapat digunakan baik secara tatap muka maupun virtual agar guru dengan mudah mengoperasikan dapat dengan mudah memanfaatkan media pembelajaran dan memberikan pemahaman yang sama baiknya bagi siswa dan memberikan pelatihan kepada guru untuk teknis pelaksanaan proses pembelajaran secara Hybrid Learning.
IMPLEMENTATION OF CONTINUING MEDICAL EDUCATION OF PHYSICIANS ON THE TREATMENT OF PATIENTS WITH CORONARY ARTERY DISEASE AND COMORBIDITIES
Authors: Lasytsia T. S. , Moroz G. Z. , Hidzynska I.M.
Published: March 2022

Objective: to evaluate current approaches to the training of physicians on comorbidity and multimorbidity and to develop and implement a training module “Comorbidity in patients with coronary artery disease: current approaches to treatment” in the Training Center "Institute of Postgraduate Education"  of the State Institution of Sciences “Research and Practical Center of Preventive and Clinical Medicine” State Administrative Department (SIS “RPC PCM” SAD).

Material and methods. We carried out an analysis and generalization of recent publications on the topic of the management challenges in patients with coronary artery disease and comorbidities and review the literature focusing on postgraduate training of medical doctors in the area of multimorbidity After the implementation of the training module we made a survey of 60 physicians on their assessment of the information provided.

Results and discussion: Current scientific research substantiates the feasibility of introducing both face-to-face trainings and master classes, as well as distance learning to optimize the training programmes for doctors in managing patients with multimorbidity and comorbidity. We developed and implemented a training module “Comorbidity in patients with coronary artery disease: current approaches to treatment” in the Training Center "Institute of Postgraduate Education" of SIS “RPC PCM” SAD. We identified major theoretical issues and practical skills that should be acquired by the physician, we worked out the methodology for presenting information during full-time and distance learning. The educational process includes lectures (including the use of distance learning), and a workshop format and master classes with the analysis of specific clinical cases.

Conclusions: 97.1% of respondents rated positively the implementation of continuing medical education on the topic of coronary artery disease management in patients with comorbidities with the use of distance learning and the appliance of master classes with the analysis of clinical cases. Optimal educational format is a significant issue which needs further research. Any training on the management of multimorbidity in practice must be outcome-oriented, in order to change practice and improve clinical outcomes for complex patients.
CLINICAL AND EPIDEMIOLOGICAL FEATURES OF ENT PATHOLOGY IN CHILDREN
Authors: Zaidov E.Y.
Published: March 2022

Relevance. The insufficiency of studies on the field study of the structure and level of ENT morbidity, which affects the quality and life expectancy of a person in all social and age-sex groups of the population, indicates the relevance of this work.

Purpose of the study A retrospective analysis of the indicators of the appealability of pediatric patients with ENT pathology.

Material and research methods. In accordance with the set goal and objectives, the study was conducted in the period 2015-2019. An assessment was made of the condition of the ENT organs in children.

Results of researches. The obtained data of statistical analysis confirm the high incidence of patients with allergic and catarrhal rhinitis, chronic pharyngitis, sinusitis, inflammatory diseases of the tonsils and adenoid vegetations, etc. Along with the high prevalence of adenoid vegetations, an increase in chronic rhinosinusitis was also observed. On average for 5 years, such diseases of the paranasal sinuses as acute rhinosinusitis 20.7±1.40% and chronic rhinosinusitis 7.8±0.93% prevail. At the same time, the prevalence of injuries to the bones of the nose and nosebleeds decreased during the study period. The data obtained determine the need for timely detection of diseases of the upper respiratory tract in children at the early stages of their development and the organization of measures for systematic dispensary observation.

Conclusions.

The pathological incidence of ENT diseases in children, being high, nevertheless does not exceed the similar indicators recorded at the final stage of the research.

In the structure of ENT pathology of preschool age, the leading place belongs to diseases of the ear.

Considering that the lowest prevalence rates of ENT diseases fall on the last year of observation, further reorganization of ENT care for the children's population and periodic preventive medical examinations with the involvement of certain individuals in medical examinations are necessary.
Rec.: Janusz Mariański, Scenariusze przemian religijności i Kościoła katolickiego w społeczeństwie polskim. Studium diagnostyczno-prognostyczne, Wyższa Szkoła Nauk Społecznych z siedzibą w Lublinie, Lublin 2021, ss. 200
Authors: Leśniak-Moczuk Krystyna
Published: March 2022

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ANALISIS PERBEDAAN TINGKAT LITERASI KEUANGAN PELAKU UKM
Authors: Hasibuan Lailan Safina , Handayani Susi , Bismala Lila
Published: March 2022

Financial management is one of the main problems in SMEs because if financial management does not go well, it will hamper performance and gain access to financing. Financial literacy becomes very important in financing decisions and their subsequent performance. Financial literacy enables entrepreneurs to manage risk through strategies, such as maintaining financial reserves, diversifying their investment portfolios and purchasing insurance.  The purpose of this study was to determine the level of financial literacy of SME actors and to compare financial literacy between male and female SME actors. Data collection was carried out using a questionnaire to SME actors, with a sample of 384 SME actors in the culinary field. The results showed that the financial knowledge, financial attitudes and financial behavior of SME actors were good, meaning that they were able to carry out financial management well. Meanwhile, there are differences in financial knowledge and financial behavior between male and female SME actors, but the financial attitudes between male and female SME actors do not show any difference.
Pembuatan bio-briket dari produk pirolisis biochar cangkang kelapa sawit sebagai sumber energi alternatif
Authors: Yanti Rina Novia , Ratnaningsih Ambar Tri , Ikhsani Hanifah
Published: March 2022

Fossil fuel sources are non-renewable energy sources and someday will experience scarcity due to the increasing population; it is necessary to look for alternative fuels. Several renewable energies that can replace fossil fuels are water, solar energy, wind, thermal energy, and biomass energy. One biomass energy from plantations is biomass from oil palm plantation waste. Riau Province is Indonesia's largest palm oil producer, with a total land area of ​​2.89 million until 2021. The results of harvesting coconuts will produce waste, i.e., oil palm shells. Oil palm shells can be treated with pyrolysis technology. In the pyrolysis process, three products are produced: liquid, solid (biochar), and oil products (bio-oil). In this study, the pyrolysis product of oil palm shell waste in the form of biochar was used as raw material to produce bio-briquettes. Producing bio-briquettes resulted from pulverized biochar pyrolysis, mixed with tapioca flour adhesive with a percentage of 4% and 8%. Then, the biochar mixture with adhesive was put in a mold and compressed. The results of the bio-briquettes were tested for water content, ash content, volatile matter content, and calorific value. The test results were compared with the Indonesian National Standard (SNI) 8021 2014. The research results on bio briquettes from the pyrolysis of palm oil shell waste showed the best results at 4% reactant content with 4.45% water content, 5.1% ash content, volatile matter content 40.40%, and the calorific value was 5,999.93 cal/gram.
Perancangan sistem identifikasi penyakit pada daun kelapa sawit (Elaeis guineensis Jacq.) dengan algoritma deep learning convolutional neural networks
Authors: Satia Gusti Ashari Wira , Firmansyah Erick , Umami Arif
Published: March 2022

The effectiveness and efficiency of operations are essential in increasing the production and profitability of oil palm plantations. It can be performed through the application of precision farming principles. One of the main obstacles for oil palm to produce optimally according to their potential is disease attacks on leaves. However, the weakness of the manual observation method is the limited ability of the observer in assessing a disease that attacks leaves. Therefore, it is necessary to have a companion system for smallholders to detect and control diseases with minimal environmental impact properly. Most of the visual-based identification efforts in precision agriculture use the concepts of computer vision and machine learning. This study's problem was the need for machine learning and computer vision-based software to identify diseases to realize sustainable oil palm plantation practices. Disease detection includes a description of the name of the disease in oil palm plantations. In this study, designing a disease recognition based on computer vision and machine learning had used the convolutional neural network (CNN). The application used the Android operating system in real-time. The test results on the model showed that the model had been able to predict with an accuracy rate of 85.5%
PRACTICAL CONTEXTS OF NATIONAL SECURITY ON THE PARTNERSHIP CONDITIONS: POSITIVE EXTERNALS AND EFFICIENCY OF SECURITY
Authors: VIVVHAR Oksana , MURAVSKA Yuliya , GEVKO Volodymyr ,   Western Ukrainian National University
Published: March 2022

The dynamic development of scientific thought suggests that armed conflicts pose a significant threat to humanity due to the possible expansion of the number of participants in globalization, the development of environmental disasters, the negative humanitarian consequences associated with the growing number of refugees. The issue of resolving armed conflicts is relevant and occupies an important place in the system of modern international relations. NATO’s involvement in the settlement of armed conflicts is a comprehensive and systematic set of measures aimed at building long-term and sustainable peace, establishing the rule of law, protecting human rights and freedoms, and uniting society around a common development strategy. The international legal mechanisms for NATO’s participation in the settlement of armed conflicts are based on a coherent strategy, taking into account the interests of all citizens; they cannot be used by anyone to achieve personal goals. It should be noted that a post-conflict settlement, being fair, restores citizens’ trust in the state, its bodies and institutions, and establishes mutual understanding and mutual respect. The scientific issue of Ukraine-NATO cooperation as an important mechanism for combating hybrid warfare is particularly relevant and complicated. However, the security is a key point. The aim of the article is to present specific features of non-military cooperation between Ukraine and NATO. Based on the long-term goal of joining to the European system of collective security, Ukraine is building new approaches to ensuring national security. The purpose of this article is to review the literature topic, as well as the current situation of Ukraine-NATO cooperation, the hybrid warfare, as well as additional and alternative forms of security policy. In this paper we attempt to determine the factors of Ukraine-NATO cooperation, the conditions, the advantages and disadvantages of current solutions, as well as the conclusion of present situation with the issuance of diagnosis for the future mechanism for combating hybrid warfare. The article uses the reports and results of selected studies conducted in Ukraine.
WAYS OF FORMING THE INNOVATIVE CULTURE IN AN ENTERPRISE
Authors: SOBOLIEVA Tetiana , NEZAMEDINOVA Tetiana ,   Kyiv National Economic University named after Vadym Hetman
Published: March 2022

The article considers the organizational culture of the enterprise as an important internal subsystem and a prerequisite for the effective implementation of its development goals. It is established that the current stage of socio-economic relations requires the intensification of innovation activities aimed at the development and implementation of innovations, both to meet the needs of consumers and to improve internal business processes. Since the innovative activity of the enterprise is largely derived from the type of organizational culture, an important task is to strengthen its innovative component. This involves the formulation and adherence to innovative values, the coverage of which should be reflected in the company’s documents, the system of motivation, transparent communication mechanisms and decisions made by management. The development of the organization’s values should include a component that recognizes innovation as a priority and an important task of the enterprise. Innovative values can be formulated in the following areas: employees; financial activities; customers and consumers; sustainable development of the organization. Conducting “innovative” holidays dedicated to the achievements in innovation, both individual employees and the entire organization, will help to “consolidate” innovative values and increase motivation. The same goal can be promoted by the development of the corporate image of the organization, style, emblem, elements of recognition among competitors, as well as the development of branded clothing for production workers. To intensify innovation, it is important for managers to understand their key role in disseminating and prioritizing innovation among the company’s tasks, establishing contact with employees, effective delegation of tasks, setting standards of conduct in the organization, personnel policy, and system of material and non-material incentives.
DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES
Authors: ZABURMEKHA Yevgena , HAIDUK O. , MYKHAILOV Artem ,   Khmelnytskyi National University
Published: March 2022

Traditionally, most people are accustomed to consider the most effective way of advertising: advertising in print media and television, underestimating Internet advertising. Today it is becoming increasingly important to change views on product promotion on the Internet. Most small, medium and large business owners looking for options to promote goods or services turn to digital marketing tools. The Internet has made and continues to have a significant impact on the formation and development of the global information society. With the development of the Internet, approaches to business management and communication policy are changing as one of its components. The number of audiences on the Internet already exceeds a significant number of traditional media, so when forming a communication strategy, it is necessary to assess: whether Internet users are part of the target audience, how easy it is to reach it via the Internet. The theoretical aspects of the features and current trends in the development of the digital marketing system are examined in the robot. Analytical follow-up of the activity of Ltd “Biosad” was carried out. Approved methods and methods of molding and pushing products under the support of digital marketing tools. Intensive development of electronic communications is a powerful tool for selling goods and services, as well as a means of active economic and technological improvement, development of Internet sites and defines the face of the modern domestic Internet. The Internet audience is significant and is characterized by the ability to attract the attention of the target audience. A test advertising campaign was conducted on the social network Facebook, after which a decision was made to retarget. As the advertising traffic was conducted through the account, the audience of those who interacted with the company’s account during the last month was gathered.
STATUS AND PROSPECTS OF LABOR MARKET DEVELOPMENT IN THE CONDITIONS OF TRANSFORMATION OF SOCIETY AND ECONOMY OF UKRAINE
Authors: KAPINOS Hennadii , LARIONOVA Katerina ,   Khmelnytskyi National University
Published: March 2022

The article identifies current problems of the globalized labor market of Ukraine, the main of which are a significant decline in the economically active population, reduced employment in all regions of the country, rising unemployment and labor migration, aging society, economic restructuring, falling economic growth, informatization of society. The defining approach to solving these problems is the integration of workers into the digitalized labor market, which is developing dynamically in recent years compared to the traditional market. The article presents the results of research on the current state of the labor market in Ukraine and personnel management processes in it in terms of comprehensive digitalization, taking into account the output of the new “digital generation”. in 2014-2021 and especially during the COVID-19 pandemic, the level of unemployment and migration, transformational processes in society and the economy and their impact on the formation and development of the labor market are analyzed. The main characteristics of the new “digital generation” are studied. Due to the fact that the labor market is significantly transformed and there is a need to restructure all components of the personnel management system of economic entities, the article considers the latest trends in labor and which they must have to meet the modern requirements of employers. Scientific and practical recommendations for the effective integration of the Ukrainian labor market into the process of digitalization of the global economy have been developed. The main tendencies that will form the sphere of future labor relations in the new digital labor market are systematized.
ANALYSIS OF THE FACTORS OF INFLUENCE IS ON MANAGEMENT OF ENTERPRISE HUMAN CAPITAL
Authors:   National Technical University «Kharkiv Polytechnic Institute», HRECHYSHKINA Tetiana
Published: March 2022

The article examines the theoretical approaches to the definition of human capital and theoretical approaches to human capital management. The process of identifying the abilities, knowledge and skills of individuals is one of the central tasks of human capital management. It is established that traditional management methods, including the processes of planning, hiring, evaluating, developing and motivating staff, aimed at its effective use and achieving the goals of the enterprise and employees, must meet modern trends in digital transformation. The article analyzes the influence of external (demographic situation, level of education, level of health care, cultural development) and internal factors (information development, personal investment in education) on the formation of human capital. The special influence of “artificial intelligence” on the formation of approaches to human capital management is revealed. There is an introduction of a new quality model of the current system of training and development of national culture, corporate culture, personal culture, in order to create a favorable economic climate. The control function should include determining the degree of efficiency of human capital use. It is determined that enterprises do not have a single system of indicators for assessing the quality of human capital, because it is impossible to give an objective assessment of the category of human capital. The individual is a rather complex central element of the economic population, so it is possible to analyze the deviation of the goals of the industry, enterprise, department, manager from the development strategy, goals, management. If raising the level of human capital helps to increase its capacity, it will undoubtedly affect the performance of delegated responsibilities and the effectiveness of the organization. Recommendations have been developed that will allow in the current conditions of human capital management to have a qualitative impact on increasing the competitiveness of enterprises, regardless of the size and volume of production.
IMPROVEMENT OF ACCOUNTING AND REPORTING OF INTELLECTUAL PROPERTY OBJECTS ON THE BASIS OF THEIR HARMONIZATION AND STANDARDIZATION
Authors:   Vinnytsia University of Finance and Economics, BODNAR Tetyana
Published: March 2022

In today’s conditions, intellectual property is becoming the most important factor in economic development. It is the scale and efficiency of intellectual capital that largely determine the level of competitiveness of products and enterprises as a whole. The relevance of the topic is growing, as intellectual property, has an increased ability to generate revenue, creates a basis for solving economic problems and reproduction of production. The complex process of increasing the efficiency of production through the introduction and use of intellectual property necessitates the need for reliable and complete information needed to make operational and strategic management decisions. Much of this information is provided by the accounting system. However, the issues of accounting for intellectual property in domestic science remain insufficiently studied. In particular, national accounting standards do not provide a thorough explanation of some aspects of the organization of intellectual property accounting, existing accounting models do not cover all the diversity and content of intellectual processes, there is no legally approved procedure for reflecting intellectual property as an object of accounting . In this regard, it is important to explore and address issues related to improving the accounting and reporting of intellectual property through harmonization and standardization.The article reveals the issues of economic essence of intellectual property, identifies the main problems in their accounting, considers the features of reporting in accordance with NP (S) BU and IFRS, the main areas of improvement of accounting and reporting of intellectual property.
MARKETING STRATEGY IN SMALL BUSINESS ENTERPRISES
Authors: PAVLISHYNA Nina , RIEZANTSEVA Valeriia ,   Nina PAVLISHYNA, Valeriia RIEZANTSEVA
Published: March 2022

The article analyzes the features of marketing activities of enterprises related to small business Defines the criteria by which enterprises are classified in one way or another. It is noted that the use of only quantitative characteristics, such as the number of staff or turnover indicators can not fully characterize the peculiarities of small businesses. After all, a small enterprise is a specific subject of market relations, which has fundamentally new qualitative characteristics, namely: the union in one person owner and entrepreneur (and often half of the functions), focus on innovation, simplified communication and information systems, work in conditions of fierce competition. The characteristic features inherent in the marketing strategy of an enterprise of any size are identified and specific features inherent exclusively in small businesses are given. Based on the selected features, marketing strategies that can be used by small businesses are summarized. Having a well-thought-out formalized marketing strategy, its adaptation to the conditions of the enterprise, allows to use such strategic advantages of a small enterprise as flexibility, maneuverability, adaptability and reduce the dependence on big business and competition in the market. A number of obstacles that hinder the full implementation of marketing strategy in the activities of small businesses are outlined. In particular, the most important of them are: intuition of marketing activities, lack of consistency between marketing strategy and other strategies in the enterprise, the lack of a separate specialist who would deal professionally with marketing issues and interaction with the target segment. Prospects for further research in this area are outlined, taking into account the requirements of the virtual environment and the focus of the market economy on digitalization.
CRITICAL ASSESSMENT OF THE CURRENT STATE OF ACCOUNTING AND AUDIT OF INTANGIBLE ASSETS AT ENTERPRISES
Authors:   Kherson National Technical University, YEREMIAN Olena
Published: March 2022

Expansion of the use of intangible assets, imperfection of the legal framework and classification of objects, insufficient development of valuation methods, necessitates the improvement of their accounting and auditing. Today, the problem of developing a scientifically sound classification of intangible assets is of particular importance, which is an important prerequisite for the rational organization of accounting for this object. A critical analysis of the composition of these groups in the classification of intangible assets in accordance with UAS 8, which is the basis of sub-accounts of account 12 "Intangible assets", shows the existence of a number of inaccuracies. An important problem that needs to be solved in the process of organizing the accounting of intangible assets is the choice of forms of primary documents. The lack of standard forms of primary documents developed for intangible assets, as an accounting group of enterprise assets, does not meet modern requirements, which today are increasingly involved in business. The article, based on the study of foreign experience in the use and reporting of intangible assets, as well as its comparison with domestic enterprises, identifies the main problems associated with the use and accounting of intangible assets, and offers recommendations for their solution. The above problems are present in almost every domestic enterprise and lead to violations of the accounting process, insufficient coverage in the reporting of information on intangible assets, inaccurate assessment. The lack of valuation methodology does not allow to unambiguously determine the place of this type of economic resources in the accounting process, to represent them in the public reporting of the enterprise, especially to include them in the balance sheet to balance market and book value. Today, one of the pressing issues is to establish the value and impact of intangible assets on the market value of the enterprise. There is a need for in-depth study of existing and disputed intangible assets, the factors that affect them, the establishment and development of approaches, methods in order to objectively assess the value of the enterprise. In order to eliminate and prevent errors in the accounting of intangible assets and ensure quality audit of intangible assets in the enterprise, the article conducted a study of information support audit of intangible assets. Also, one of the promising areas of accounting and auditing of intangible assets is their implementation in the use of computer technology. Thus, the analysis of the results of research of domestic and foreign economists shows that theoretical and practical developments in accounting and auditing of intangible assets are modern and require further research and development to improve and adapt to international standards
MANAGEMENT OF COMPETITIVE POSITIONS OF THE ENTERPRISE
Authors:   Private Higher Educational Establishment ", SHPILEVA Vira ,   European University", KRAVCHYK Yurii ,   Khmelnytskyi National University, YASHCHENKO Inna ,   Kyiv University of Culture
Published: March 2022

The article focuses on the management of competitive positions of the enterprise, in particular, analyzed and developed a number of proposals on the example of financial and economic and management activities of the enterprise, which specializes in providing construction and repair services. The purpose of the article is to substantiate the new methodological and applied principles of evaluation and policy formation to improve the competitive position of the enterprise. Modern scientific research in the field of managing competitive positions of enterprises is analyzed and it is concluded that constant change of business conditions, high dynamics of changes in market conditions and market positions of enterprises, emergence of new methods and valuation methods and strategies for competitiveness require new theoretical and methodological developments in terms of improving the management system of competitive positions of the enterprise. A method of comprehensive analysis of the competitive position of the company, including analysis of investment attractiveness of the industry, calculation of the structure and dynamics of the Herfindahl-Hirschman index, the dynamics of the capacity of the target market segment in which the company specializes. The method of compiling a competitive map of competing companies in the market of construction and repair services in the region has been developed and tested. The matrix “Level of attractiveness of the industry in which the company operates” is proposed, calculated and built according to the criteria: (1) the intensity of competition in the industry; (2) stage of development of the industry. The applied significance of the research results is that priority measures have been identified to strengthen such components of enterprise competitiveness as financial, intellectual and personnel, technical and technological and others. The scientific novelty of the research results is the substantiation of new methodological approaches to the analysis of the competitive position of the enterprise in the market.
IDENTIFICATION OF THE IMPORTANCE OF UKRAINE IN INTERNATIONAL GLOBALIZATION AND INTEGRATION PROCESSES
Authors: MALCHYK Mariana , POPKO Olena , OPLACHKO Iryna ,   National University of Water and Environmental Engineering in Rivne
Published: March 2022

The purpose of the article is to define the essence of globalization and international economic integration, to identify their influence on the development of national economies and markets, identify of Ukraine’s place in international globalization and integration processes. In this scientific research general scientific and special research methods are used, in particular, the method of theoretical generalization to clarify certain concepts such as ‘globalization’; the method of statistical analysis to assess the dynamics of the global index of globalization and the dynamics of globalization indexes of the leading countries of the world according to KOF; the method of comparative analysis for carrying out a rating assessment of the scale of Ukraine’s integration into the world in terms of the economic, social and political components of globalization. Researches of the survey showed existing approaches to the interpretation of the categories ‘globalization’. It is underlined the ambiguous attitude to globalization in the scientific sphere. The rating of Ukraine according to the index of globalization of KOF, and the dynamics of the index change in 2012-2020 years are presented. Positive aspects and threats caused by the entry of Ukraine into the global space are considered. In order to increase the rating’s assessment of the scale of Ukraine’s integration into the world, it is necessary to increase the volume of international trade, to rise the level of international business activity, trade flows, flows of international investments, etc., to intensify the level of cultural integration, the level of international tourism, cross-border money transfers, information flows, etc., to ensure membership in leading international organizations, participation in international missions, processes for the ratification of international multilateral treaties, etc.
DIRECTIONS OF DEVELOPMENT OF LEARNING MANAGEMENT SYSTEMS
Authors: YAREMKO Svitlana , KUZMINA Olena , BEVZ Svitlana ,   Vinnytsia Trade and Economic Institute
Published: March 2022

The article considers the concept of a learning management system; examines the principles of a learning management system; highlights the features of Learning Management Systems; provides an analytical review of the most common learning management platforms. The article reveals a comparative analysis of both commercial and free integrated electronic management systems of the educational process with electronic management systems of their own development of higher educational institutions, as well as their functional capabilities in management educational process and their characteristics. Known educational management systems the process is focused on supporting the main functions of training. When analyzing the scientific literature on the development of control systems, we found that many scientists have dealt with this problem. The article discusses in detail the most popular learning management systems. We found that most users had such management systems as: Moodle, Claronline, ATutor, Mindflash, SkyPrep , Sakai, OpenACS. We analyzed each management system and found out how they differ, what software is needed to install the platform. For a visual example, we have inserted an image of each learning management system so that when describing it, we can see a real picture of the software. Visualization helps inform readers about the program. This made it possible to identify the advantages and disadvantages of modern learning management systems, develop a number of recommendations for improving the use of learning management systems. In our scientific work, we have systematized all learning management programs in a table. This allowed us to show them, compare them, and determine which one is the most effective. In general, it can be noted that the development and implementation of modern learning management systems is certainly one of the important issues of education, since they are a modern and effective means of ensuring the integrity and accessibility of training. This is especially true in recent years, when distance learning has become widespread. The transition to online learning is due to the spread of coronavirus infection. This situation was the impetus for the development of online learning platforms.
MARKETING RESEARCH OF THE IKEA BRAND IN POLAND
Authors:   University of Warsaw, YUZYK Mariia , YUZYK Olha ,   Rivne Regional Institute of Postgraduate Pedagogical Education
Published: March 2022

The way to stay in the market and increase your income is to use the potential of modern marketing strategies. The article considers the essence of such concepts as competition, code of ethics, the halo effect in IKEA business. In recent years, IKEA has significantly strengthened its position in the global market. The challenges facing the IKEA industry are analyzed: you can’t just do business as usual and count on profit growth; they must be vigilant and responsive to important trends and developments, otherwise they risk being left behind more flexible competitors. Qualitative and quantitative marketing research was conducted and analyzed among international master’s students studying second year of a master’s degree in international business at the Faculty of Management of the University of Warsaw on their perception of IKEA business. IKEA’s mission is to create a better life for many people, so the customer’s opinion is the most important. The peculiarities of the buyer’s behavior when choosing IKEA products are studied: what needs the buyer satisfies when looking for products; what the client most often needs when choosing the IKEA range; convenience of purchase. Brands of national and world level, peculiarity of their positioning on the Polish market are considered.
DIGITAL TRANSFORMATION OF THE GLOBAL EDUCATIONAL ENVIRONMENT
Authors:   Drohobych Ivan Franko State Pedagogical University, RYBCHUK Anatoliy , ZHURBA Ihor ,   Khmelnytskyi National University, PROTSYSHYN Oksana ,   Drohobych Ivan Franko State Pedagogical University
Published: March 2022

The phenomenon of digitalization of education is interconnected with the features of the modern generation, which is rapidly integrating into the global educational space. Active involvement of personalized services in the lives of young people exacerbates the problem of finding new educational technologies, updating the content of education to meet individual educational needs, personal and professional self-determination in the context of their life and career growth. Digitalization of the educational environment expands the possibilities of communication, changes the social situation, transforms the motivational and value sphere, affects the personal and professional self-determination of students as a digital generation immersed in the digital environment and digital communications, the bearer of computer-generated values , mobile devices, Internet, social networks. The digitalization of education is a powerful trend in reforming and modernizing the global educational environment and involves the conversion of all types of information from various sources into digital language. Forecasts suggest the transition of the learning process to a digital environment as a turning point in the history of education. The article investigates the preconditions and current trends in the global digitalization of education. The necessity of using new digital pedagogical technologies is reasoned and the possibilities of access to various tools for expanding the field of blended learning are outlined. It is confirmed that the digitalization of the educational environment expands the boundaries of communication, changes the social situation, transforms the motivational and value sphere, affects the personal and professional self-determination of students. It was found that the introduction of the digital technologies in education is the dominant trend of reforming and modernizing the global educational environment and involves the conversion of all types of information into digital language.
FORMATION OF ORGANIZATIONAL AND ECONOMIC MECHANISM OF RESIDENTIAL FUND
Authors:   Borys Grinchenko Kyiv University, MALIAR Stanislav
Published: March 2022

Ensuring the economic security of residential fund owners should be based on an organizational and economic mechanism designed to manage financial, labor, and other resources to improve the reliability of critical household systems, prevent accidents due to destruction or inefficient systems. thus, an important condition for ensuring an effective process of residential fund management is the introduction of an organizational and economic mechanism for residential fund development. Considerable attention is paid to the development of the residential fund. Despite the significant amount of research related to the development of residential fund, the issue of forming the organizational and economic mechanism of residential fund development remains unresolved. The purpose of the article is to form an organizational and economic mechanism for residential fund development. It is established that the organizational and economic mechanism of residential fund development is a complex system of organizational and economic elements aimed at organizing interaction between elements of the system to improve the reliability of critical systems, prevent accidents due to destruction or inefficient work, considering external and internal environment. The article proposes the organizational and economic mechanism of residential fund development. Its main constituent subsystems are given: subsystem of influence of internal and external environments; control subsystem; managed subsystem; control subsystem; implementation subsystem. the proposed organizational and economic mechanism of residential fund development, in contrast to existing ones, considers the reliability of critical systems of the internal infrastructure of residential buildings based on a model based on the theory of fuzzy logic and linguistic variable. The mathematical model allows to consider the quantitative and qualitative factors of the critical infrastructure of the house on the development of housing.
ASSESSMENT OF THE COMPETITIVENESS OF HOTEL AND RESTAURANT INSTITUTIONS OF KRYVY RIG
Authors: NIKOLAICHUK Olha , IVANAGA Victoria , LAPTEVA Anna ,   Mykhailo Tuhan-Baranovskyi Donetsk National University of Economics and Trade
Published: March 2022

The purpose of the study is to assess the competitiveness of hotels and restaurants in the regional market of Kryvyi Rih. The competitiveness of hotel and restaurant establishments in the regional market of Kryvyi Rih is analyzed. The analysis was conducted according to the following criteria: range of additional services, design, pricing policy, food outlets, availability of loyalty programs, level of service, location. A comparative analysis of the number of research institutions was conducted. It is established that the largest range of rooms among the analyzed. establishments in Kryvyi Rih has “Reikartz Aurora Kryvyi Rih”. In terms of the number of rooms, the market leaders are Park House, Druzhba and Reikartz Aurora Kryvyi Rih. An analysis of the pricing policy of institutions. Significant differentiation of prices in the market of hotel services in Kryvyi Rih has been established. The cost of rooms in hotels that are part of the national hotel and restaurant chain “Reikartz” (“Reikartz Aurora Kryvyi Rih”, “Optima Deluxe Kryvyi Rih”, “Raziotel Kryvyi Rih”) includes the cost of breakfast. in Druzhba and MIZAR Hotel & Restaurant the cost of meals is paid by the guest separately. In the hotel complex “Park House”, depending on the category of rooms, the cost of breakfast is included in the price of accommodation only in more expensive rooms. Analysis of the competitiveness of institutions according to guest reviews showed that the highest score is “Park House. MIZAR Hotel & Restaurant and Druzhba have high marks. According to guests, Reikartz Aurora Kryvyi Rih has an overall score of 8.4 points and is inferior to competitors in most criteria: staff, value for money, comfort, convenience, cleanliness, free WI-FI. For further development of competitive advantages of the analyzed institutions, measures to expand the range of additional services, optimize pricing policy and constantly improve the quality of services provided are relevant.
STRATEGI INTEGRASI PEMASARAN PADA DESTINASI WISATA CANDI SOJIWAN
Authors: Budiyanto Edy , Subkhan Muhammad , Diana Sri
Published: March 2022

This research, actually has two major aims namely: (1) to identified potencies those are have in Sojiwan Temple Tourism Area; (2) to formulate integrated marketing strategic to enhance the number of tourist visits in Sojiwan Temple Tourism Area. To achieve the objectives, the research methods used qualitative methods. The research methods used is rasionalistic paradigm. The qualitative analysis used in this research are observation, in-depth interviews, and Focus Group Discussion. After data has collected, it will clarify with analyses needs. The findings of this research reveals: (1) that the Sojiwan Temple Tourism Area has a great potencies to develop, not only the Sojiwan Temple, but also it nature and cultural tourism; (2) integrated marketing strategic that sould be done in Sojiwan Temple Tourism Area are: determining target market, accomodating customer needs, and planning integrated marketing. Integrated marketing is very important to develop Sojiwan Temple Tourism Area, to enhance the number of visits, and to improve local revenue in Klaten District. Thus they have to having regards to the preservation because Sojiwan Temple Tourism Area is a heritage sites. Based on these findings, this research has some recommendation to the Klaten Government, the communities of Kebondalem Kidul, private sectors, and the other research. The development priority, preferable use tourism attraction development that educational basically and should be more directed towards community involvement in its management, because tourism is the industry that is involving public, private sectors, and community.
EVALUASI PENGGUNAAN APLIKASI E-KINERJA DAN PEMBERIAN TAMBAHAN PENGHASILAN PEGAWAI NEGERI SIPIL DALAM MENINGKATKAN KOMITMEN PEGAWAI NEGERI SIPIL DI SEKRETARIAT DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN PACITAN
Authors: Nurahma Rien Anisa , Syaflan Meidi , Suhartono Suhartono
Published: March 2022

This study aims to identify the use of the E-Performance application and additional income for Civil Servants in increasing the commitment of Civil Servants at Secretariat of the Regional People’s Representative Board of Pacitan Regency and to formulate what efforts must be made thus that the E-Performance application and additional income for Civil Servants can be optimal in increasing the commitment of Civil Servants at Secretariat of the Regional People’s Representative Board of Pacitan Regency. The type of research used in this research is descriptive qualitative research. The research results show that the E-Performance application and provision of additional income for Civil Servants has not been able to increase the commitment of Civil Servants at Secretariat of the Regional People’s Representative Board of Pacitan Regency due to the lack of Civil Servant's knowledge of information technology; lack of motivation in filling out the E-Performance application; mismatch of duties, principals and functions with the appointment decree; delays in filling out E-Performance application; network error or the application is under maintenance; the nominal of the additional income is still lower than other regions, additional income for Civil Servants is not commensurate with the workload of employees, and a fairly large nominal range among position classes.