bluuebunny/crossref_metadata_2025 huggingface dataset:
Customer Relationship Management Practices and Customer Loyalty in Commercial Banks: An Empirical Study
Authors: Darli Linie , Vasanthagopal R.
Published: April 2018

Differentiating products through best practices, providing timely services to encourage word of mouth publicity, and increasing quality of services through best practices have become benchmarks in retail banking sector in India. A number of research studies have been performed that have highlighted the importance of Customer Relationship Management (CRM) in banking industry and its contribution to customer satisfaction and retention. This empirical paper closely examines the association between CRM best practices and customer loyalty in commercial banks in Kerala. The assessment done based on the opinion of customers exposed that there is a good association between CRM practices and customer loyalty in commercial banks in Kerala.
An Empirical Study on the Performance of Select Multicap Equity Mutual Funds in India
Authors: Kamboj Deepika , Jagotra Shukrant
Published: April 2018

Mutual funds are emerging as a popular choice among investors to park their surplus funds in India as exemplified by increasing assets under management (AUM). The study discusses several industry trends such as increase in mutual fund accounts and schemes, changing consumer preferences towards equity mutual funds and the increasing role of retail investors in the overall mutual fund market. While barriers continue to act as deterrents, the overall industry is poised to reach INR20,00,000 crore in terms of AUM by FY18. The study aims to evaluate the annual as well as periodical performance of 5 multicap mutual fund schemes of top 5 asset management companies for the period of five years from 1st April 2012 to 31st March 2017. Taking SandP BSE 500 as the benchmark index, the study computes several absolute and relative performance measures using Sharp and Treynor Ratios along with Jensen Alpha. The study finds that all schemes except HDFC Premier Multicap fund generated higher risk adjusted returns than the benchmark index. Birla Sunlife Equity fund emerged as the best performer with higher average returns and lower risk.
Market Value and Capital Structure: A Study of Indian Manufacturing Firms
Authors: K. Dhananjaya
Published: April 2018

India witnessed significant development in stock market in the post 1990s due to series of reform measures. As result, firms are able to raise market based capital which helped them to reduce their dependence on institution based finance. Consequently, market valuation of the firm has become an important variable in corporate finance decisions. However, traditional theories of capital structure fail to offer unambiguous explanation on the impact of market value on capital structure. To bridge this lacuna in capital structure literature, Baker and Wrugler (2002) propounded market timing theory which argues that firms’ time the market, that is, firms raise equity capital when market valuation is high and buy back when market valuation is lower and hence the current capital structure of the firm is the cumulative result of past attempts to time the equity market. In this study we attempt to understand the role of market value in influencing the capital structure decisions of the manufacturing firms in India. We find that market value negatively influences the debt ratio both in short term and long term indicating the practice of market timing. Further, we find that negative impact does indeed come from changes in equity issues rather than changes in retained earnings or debt retirement.
Impact of Stock Market Reforms on Investors’ Confidence and Behaviour in Indian Stock Market: A Case Study of Tamil Nadu
Authors: Bhoopal M. , Prabakaran G.
Published: April 2018

This paper examines the impact of stock market reforms on investors’ confidence and behaviour in Indian stock market. The research design applied for the study is analytical and descriptive in nature. Both the primary and secondary data were used in this study. The primary data were collected from investors of Indian securities market covering 10 city corporations of Tamil Nadu. Cronbach alpha test, Split - half reliability test, Confirmatory Factor Analysis (CFA), Content and Construct Validity were applied to ensure the validity and reliability of data collection instrument. Primary data were analysed using Structural Equation Modeling (SEM). It is suggested that the regulating body may take suitable measures to consider these 12 statements while designing investors’ educational programme with respect to these 12 variables is vital to enhance investors’ confidence towards stock market reforms. Suitably designed educational programme will instil confidence among the investors with respect to stock market reforms in Indian securities market. High level of confidence will help the investors to take right investment decisions at right time.
Labour Reforms and Social Welfare: The Developmental Debate
Authors: Nagar Ranita
Published: April 2018

The much debated labour market reforms maintains the centre stage in the policy debate in India, caught in the vortex of the ‘Make in India’ campaign. The question posed by the author is how will labour law reforms address the concern of expanding employment and creating better quality employment for 78 percent of the work force in India, which do not fall within the ambit of labour laws and are classified as the unorganised sector. The second question posed is that if labour rigidities were an obstacle to increasing employment then reasons have to be traced for the significant increase in the share of contract workers in the total employment in the organised sector. Further if labour market rigidities were an obstruction, for employers to expand by hiring more workers, then the number of workers would have increased at least to a number less than 50 or 100 if the cause was to escape the implications of the labour laws since only numbers beyond this critical size of labour employed attract different laws to various degree. Thus to assess the complete picture, it is imperative to take a view of the interdependent drivers of growth like infrastructure, adequate power, access to credit etc. Most of all, the fact that more than 70 percent of workers in India earn marginal survival wage and are not protected by social security regulations, the proposed labour law reforms has the potential of increasing their vulnerabilities on account of the vagaries of globalisation.
Poultry Enterprise Sampling Methodology v1
Authors: Crabb Helen
Published: April 2018

Details of envrionmental sampling methodology of different production locationswithin a broiler production enterprise. Specific details regarding the sampling methodology and samples collected are provided.
Poultry Enterprise Environmental Sample Handling and Processing for Salmonella Spp. Detection v1
Authors: Crabb Helen
Published: April 2018

This protocol details the methodology for processing environmental samples for Salmonella spp. detection.
Poultry Enterprise Environmental Sample Microbiological Testing for Salmonella spp. v1
Authors: Crabb Helen
Published: April 2018

The microbiological testing method for Salmonella spp. as used for testing primary envrionmental samples collected from poultry environments The method is described as detailedin accordance with theAustralian Standard 5013.10-2009 Horizontal method for the detection of Salmonella spp. (ISO 6579:2002, MOD). This method is a modification of theISO 6579:2002 Horizontal method for the detection of Salmonella spp.. The difference in methodology is due to the use of a different control isolate.
Poultry Enterprise Environmental Sampling Methodology v2
Authors: Crabb Helen
Published: April 2018

Details of envrionmental sampling methodology of different production locationswithin a broiler production enterprise. Specific details regarding the sampling methodology and samples collected are provided.
Go game as metaphor of cancer metastasis v1
Authors: Barradas-Bautista Didier , Alvarado Matias , Agostino Mark , Cocho Germinal
Published: April 2018

This work aims for modeling and simulating the metastasis of cancer, via the analogy between the cancer process and the board game Go. In the game of Go, black stones that play firstcould correspond to a metaphor of the birth, growth, and metastasis of cancer. Moreover, playing white stones on the second turn could correspond the inhibition of cancer invasion. Mathematical modeling and algorithmic simulation of Go may,therefore, benefit the efforts to deploy therapies to surpass cancer illness by providing insight into the cellular growth and expansion over a tissue area. We use the Ising Hamiltonian, that models the energy exchange in interacting particles, for modeling the cancer dynamics. Parameters in the energy function refer the biochemical elements that induce cancer birth, growth, and metastasis; as well as the biochemical immune system process of defense.
Familia y enfermedades emergentes. Modelos de atención y representaciones culturales de la fiebre chikungunya entre la población maya
Authors: Peniche Moreno Paola , Angelotti Pasteur Gabriel
Published: April 2018

desde la perspectiva de la antropología médica, en este trabajo se abordan las prácticas implementadas por las familias mayas de una comunidad rural en México, para afrontar la epidemia de fiebre chikungunya que se vivió por primera ocasión en el año de 2015. El análisis se presenta siguiendo dos ejes centrales: 1) los modelos de atención preponderantes y su grado de articulación (autoatención, medicina tradicional, biomedicina), 2) las representaciones y explicaciones culturales configuradas en torno a este padecimiento hasta entonces desconocido. La base empírica se construyó a partir de registros etnográficos levantados durante la epidemia. Se rescatan las experiencias familiares, sus testimonios, argumentos y explicaciones; y se observa en la práctica la puesta en marcha de distintos modelos de atención. La herramienta metodológica empleada fue la “carrera curativa”, identificando formas de atención desde las familias. Se concluye que a nivel práctico el principal modelo de atención frente a esta enfermedad emergente fue la autoatención (con énfasis en el uso de medicamentos), pero subordinada ideológicamente –y, al mismo tiempo, sancionada- por el modelo biologicista.
Arte-grafías migrantes de la ciudad. Experimentos metodológicos y mucho power on the field
Authors: Moscoso María Fernanda
Published: April 2018

El artículo que se presenta tiene como fin abrir una reflexión sobre el papel de las metodologías experimentales en la investigación etnográfica a partir del caso de un grupo de adolescentes migrantes que viven en Madrid y participaron en el proyecto „Toma (r) Madrid: artegrafías decoloniales“. Se trata, de este modo, de una aproximación que explora las dinámicas que se podrían generar en un espacio de investigación que se caracteriza por ser abierto y experimental. La reflexión que se lleva a cabo en este trabajo se centra en tres cuestiones: 1. Las investigaciones comunitarias como un medio para investigar el mundo desde una perspectiva transdisciplinar y de-colonial. 2. Los adolescentes migrantes como sujetos privilegiados de producción de conocimientos subalternos en cuanto son cuerpos que ocupan los espacios públicos poniendo en peligro sus significados. 3. La utilización de técnicas de-coloniales en los procesos de investigación etnográfica como herramientas para la generación de procesos de empoderamiento por parte de las personas que participan en la investigación.
Factores que influyen en el rendimiento del alumnado de la ESO según la elección de la rama de ciencias o letras
Authors: Barbado Yllas Jesús , Alcaide Risoto Margarita , Cantero Rodríguez Nuria
Published: April 2018

Este artículo tiene como objetivo comprobar cuáles son los factores que tienen una mayor influencia en los alumnos que pasan de 3º a 4º de E.S.O. a la hora de elegir la rama de ciencias o letras. El estudio se realizó con una muestra de 23 alumnos. El instrumento utilizado fue el cuestionario de Autoconcepto AF-5 que contiene una batería de treinta preguntas y evalúa cinco dimensiones (Académico/Laboral, Social, Emocional, Familiar y Física). La educación es una de los pilares de cualquier sociedad civilizada. La formación académica debe ser acorde a las exigencias del mundo en el que vivimos. Esto hace que los alumnos deban tomar decisiones importantes desde edades tempranas. El análisis se centró en el autoconcepto y sus diferentes dimensiones y en cómo se relaciona con el género y el rendimiento académico. Se realizó un análisis comparativo de los datos utilizando el programa estadístico SPSS. Las conclusiones más importantes a las que se llegaron fueron que los alumnos con mayor autoconcepto académico tienen un rendimiento académico alto y la opción preferida por los alumnos con mayor rendimiento académico es la de ciencias. En cuanto al género, las mujeres tienen un mayor autoconcepto académico que los hombres. Además, no podemos decir que exista una relación entre el género y la opción elegida.
Planos privados individuais de saúde: o consumidor ainda tem poder de escolha?
Authors: Moreira Antonio Gilka Lopes
Published: April 2018

Objective: The article studied the supply reduction of individual health plans that include medical assistance. Methodology: The study had a qualitative and quantitative approach. It was realized in an explanatory and descriptive way, through procedures of documentary and bibliographic research. Results: The results show that: individual and group health plans have different characteristics and there are stricter rules applicable to the individual plans; the supply of this product is low; this market is concentrated; there are few options of national coverage plans. Conclusion: The supply reduction of individual health plans that include medical assistance affects the right to health, because the supplemental health users don’t have power of choice or possibilities to move to another provider. It is more difficult for elderly users.
Intoxicações e óbitos por agrotóxicos no Estado de Goiás, Brasil e inovações legislativas
Authors: Rodrigues de Lima Tejerina Gabriela
Published: April 2018

Objective: Describe cases of intoxication and deaths due to the use of agricultural pesticides in the state of Goiás. Analyze along if the Right to Health is being guaranteed. Methodology: The descriptive research was carried out by collecting data from the National Toxic-Pharmacological Information System regarding intoxications and deaths by agricultural pesticides in the state of Goiás. A document study was done on the laws that regulate the use of pesticides in Brazil and also in the State of Goiás. Results: Data allowed to identify greater cases of intoxication and deaths for males and for attempted suicide, followed by occupational exposure. The cases of intoxication predominated in the urban area and for individuals between 20 and 39 years. Deaths predominated between 20 to 49 years. Conclusion: Intoxications and deaths due to the use of agricultural pesticides were significant in attempting suicide. Creation of a unified database where all information on intoxications and deaths from pesticides is complete. Brazil and Goiás have laws that regulate the use and commercialization of pesticides, but it has a poor inspection. Influence of agriculture in the political circles are reflected in legislative proposals that could cause a regression in the regulation of pesticides and threaten the right to health of the Brazilian population.
A importância do Plano de Gestão Integrada de Resíduos Sólidos (PGIRS) para o pagamento de passivos ambientais: o caso da saúde dos catadores do Lixão do Jóquei Clube, no Distrito Federal, Brasil
Authors: Batista de Castro e Silva Maria do Carmo
Published: April 2018

RESUMO. Objetivo: Discutir a importância do PGIRS para o pagamento de passivos ambientais de lixões e aterros relacionados com danos à saúde dos catadores de material reciclável expostos à patógenos, gases, pragas, acidentes, insolação etc. durante a operação da atividade. Metodologia: Foi escolhida a abordagem qualitativa e o método hipotético-dedutivo. Foi realizado um levantamento de dados provenientes de revisão bibliográfica. Utilizou-se o método de estudo de caso do Aterro do Jóquei Clube da Estrutural, em desativação. Resultados: A questão dos riscos e danos à saúde de catadores de material reciclável associados às más condições de lixões e aterros, mesmo os sanitários, é relevante no Distrito Federal e suas consequências podem ser sentidas no aumento de demandas ao sistema público de saúde. Conclusão: Indica-se a necessidade do fortalecimento do PGIRS, como instrumento de Gestão Ambiental de Resíduos Sólidos. Palavras-chave: Passivos Ambientais. Lixões e Aterros. Danos à Saúde dos Catadores.
Construindo um observatório nacional da judicialização da política pública de saúde a partir dos municípios brasileiros: desenho de estudo
Authors: Chrispim Pedro Paulo , Kato Mayla Youko , Bugoni Nicoli Prado , Da Silva Gizelda Monteiro , Pittioni Rosangela Bogues , Weber Bernardete
Published: April 2018

Objective: This article describes the methodological course used in the construction of a data survey as exploratory research with systematic sampling to know the nature of the lawsuits against municipal governments that demand products and services for Health. Methodology: The project was planned to be developed in the scope of the Program of Support for the Institutional Development of the Unified Health System as a partnership between the Oswaldo Cruz Foundation of Brasília, the Ministry of Health and the Heart Hospital in São Paulo and cover the entire Brazilian territory as an effort to dimension a national framework of Judicialization of the Public Health Policies in the municipalities and to subsidize the formation of a National Observatory of the Judicialization of Health. Results: Its results should contribute to a better control of the judicial demands both by the Ministry of Health and by the Courts of Justice through the knowledge of the demandsin itself and of the paths taken by the authors of the actions for the formation of the processes. Conclusion:  The project covers a gap of important knowledge about the nature of the lawsuits and public health policies, and proposes the exercise of continuity of monitoring of lawsuits, which grow day after day, and specialize in various aspects.
The use of elastic bandage and kinesiotherapy in lombar pain treatment: case report
Authors: Santos Fernanda Cimão dos , Christofe Helen Katharine , Pires Ovídia Ignêz , Andraus Rodrigo Antonio Carvalho
Published: April 2018

Background: Nowadays, lumbar pain may be one of the most frequent causes of medical leave, regardless of age and gender, and may have a known or unknown cause. Objective: To evaluate the existence of a decrease in pain and improvement in the lumbar functionalities using therapeutic elastic bandaging by the Therapy Taping method and kinesiotherapy. Method: 23 years old subject, 80 pounds, 1.73 high, single, assists in the school transportation of children. The patient answered the questionnaires SF-36 Quality of Life Questionnaire, Oswetry 2.0 Disability Index, McGill pain questionnaire, Visual Analogue Scale and was submitted to Schöber’s flexibility test, as well as an exercise protocol and elastic bandaging application in Region of pain for 6 weeks. Results: The results showed improvement in the tests, decrease of pain, gain of functionality and improvement in quality of life. Conclusion: The use of kinesiotherapy and elastic bandaging was effective for the treatment of chronic low back pain.
Physical inactivity and associated factors in adults of a basic health unit: An observational cross-sectional study
Authors: Silva Jéssica Lucio da , Oliveira Rodrigo Franco de , Bertin Larissa Dragonetti , Oliveira Priscila Daniele de , Pires Flavia Beltrão , Spadaccini Ana Flávia , Souza Monique Vieira de , Santos Adriele Flausino dos , Pires-Oliveira Deise Aparecida de Almeida
Published: April 2018

Background: Physical inactivity (PI) is one of the most important risk factors that contribute to the development of chronic diseases, including cardiovascular diseases. Objective: To analyze the prevalence and associated factors with PI in adults from a Basic Health Unit in the city of Uraí, state of Paraná. Methods: An observational, descriptive, cross-sectional study was performed at Basic Health Unit of Uraí, and 100 subjects of both genders were evaluated, the average age of 47.55 ± 17.13 years. The data collection was carried through an interview where information of sociodemographic characteristics, consumption of alcoholic beverages, tobacco use, level of physical activity (PA) (IPAQ-8, short version), information of anthropometric measures, waist circumference, and rest blood pressure were collected. The Chi-square and Odds Ratio test was used, considering 95% of confidence interval, using the statistical package SPSS, version 20.0, with a significance level of p <0.05. Results: The prevalence of PI on the sample studied was 66% in both genders. The factors significantly associated with the PI were: advanced age ≥ 40 years (p <0.01), overweight with BMI ≥ 25 (p <0.013), abdominal circumference above 102 cm in men and 88 cm (p <0.042) (P <0.001) and high blood pressure ≥130 / 85 mmHg (p <0.025). Conclusion: The prevalence of associated factors with PI it is high, which suggests the need of public policies and awareness of the importance of oriented-prevention physical activity practice.
Role of cytohormonal study in normal pregnancy and in threatened abortion
Authors: Patil Shailesh B. , Patil Milind B.
Published: April 2018

Background: It is certain from clinical experience of many that one or more hemorrhages in early pregnancy can still end up in good fetal outcome. So, our study deals with comparison of cytohormonal study in pregnancy and threatened abortion. The study was conducted with the aim of utilizing colpocytogram as a tool in assessing and treating cases of threatened abortion and comparing them with normal pregnant women.Methods: Patients attending antenatal care unit on outdoor basis and labelled as normal pregnancy cases were considered as control group. The patients of threatened abortion were studied when they were admitted in Gynecology department for indoor treatment. Patients were studied taking into consideration their age, parity, number of abortions, complaints (P/V bleeding, pain in abdomen), gestational age, per abdomen and per vaginal findings and also USG findings and vaginal smear pattern.Results: Maximum number of patients was present in the age group of 21-25 years in both the groups. While only 13.33% had normal smear pattern in threatened abortion group. 86.67% patients in threatened abortion group showed abnormal smear pattern. There is statistically significant difference was found (p<0.05). There is statistically significant was found (P<0.01) and indicates good effects of the drug on the vaginal epithelium.Conclusions: The cytohormonal study acts as a simple, reliable, good, noninvasive method for evaluation of hormonal pattern in normal pregnancy and threatened abortion.
A comparative study between open lichtenstein mesh repair and laparoscopic totally extra peritoneal repair of inguinal hernia
Authors: Pooraneson Karthik , N. Chandrashekar , Ranjan Ved Prakash , S. Yamuna V.
Published: April 2018

Background: The study was conducted to compare and assess the duration of procedure, complications encountered, post-operative pain and recovery, duration of hospital stay, and time taken in resumption to work between two techniques of open Lichtenstein mesh repair (OLMR) and Totally extra peritoneal (TEP) repair in the low resource settings.Methods: A cross sectional comparative study was conducted among 50 male patients admitted for surgical repair of hernia. After considering the inclusion and exclusion criteria, the subjects were randomly assigned to the groups of OLMR and TEP and were assessed for pain in the post-operative period was rated using a Visual Analogue Scale. Total duration of the procedure, complications, duration of hospital stay, and time taken in resumption to work were elicited between two techniques. A p-value of <0.05 was taken as statistically significant.Results: The mean duration of surgery among the study participants in TEP (49.60+3.62 mins) group was significantly higher compared to OLMR (45.96+4.63 mins) group (p=0.003). The median of post-operative pain scores in TEP group was significantly lower compared to OLMR group. The mean duration of post-operative recovery time (3.08+0.4 days), for resumption to work (5.08+0.28 days) among the study participants in TEP group was significantly lower compared to OLMR (5.00+0.00 days), (10.08+0.76 days) (p<0.001) respectively. The complications were significantly higher among the OLMR group (100.0%) compared to the TEP group (p<0.05).Conclusions: Though the procedure of TEP repair for inguinal hernia takes a little longer time and complications of general anaesthesia cannot be ruled out, it is a better procedure compared to open type.
Retrospective study of impact of social factor in pediatric trauma at teaching hospital of Vindhya region of India
Authors: Singh Lal Mani , Yadalwar Vinod
Published: April 2018

Background: Pediatric trauma i.e. Fall, RTA, burn and other type of trauma is primarily seen in neglected young children, these children’s are unattended to and unprotected at home due to overburdened parents in nuclear family busy with various household and outdoor jobs. In present study aims to analyse the different aspect of social factors that related to trauma in pediatric age group.Methods: The present retrospective study was carried out in 367 patients of the age group <1-15 years during the period 2015-2016.A detailed history taking (from parents/relatives/children) and examination was done and all patients were assessed with regards to their age, sex, mode of trauma/injury, type of injury, site of trauma, place of trauma, and mortality, type of family, number of family members, parents job to create data. The children were classified according to age group. Modes of trauma were divided in groups; the types of injury were divided into subgroups. The places of trauma were divided into the following: Home, road, farm, school/playground or park and others.Results: Out of total 36.96% of cases were pediatric trauma, (127) belongs to the age group1-5 years. In the less than one year age group burns was the major cause of trauma (47.05%). Boys was dominating (63.21%) over girls (36.78%) on whole but girls were at an increased risk of burn injuries (32.59%) than boys (14.66%) most of the pediatric trauma occurred when the child was unaccompanied (59.9%) as compared to accompanied with elders (40.1%)unaccompanied male was more prone to injury than an accompanied. Head injury was (47.41%) and incidence of fall was (53.45%). Mortality rate was maximum (70.6%) in age group less than one year followed by 11-15 years age group (17.0%). mortality rate was higher in female15.67% as compare male 12.9.Conclusions: The study shows that needs to focus on maintain data analysis to make a policy for management of pediatric trauma, incidence of all type trauma can be reduced by awareness of society members, a large number of public illiterate and unaware even when literate to take care of children’s. Needs to make special awareness program to give a massage to society make well designed home and playground don’t make children’s free to play in road or other places except to play ground.
Biopolítica en estado puro
Authors: Echeverría Carlos , Garzón Anamaría
Published: April 2018

En esta serie, Echeverría Kossak explora relaciones de sistemas de ordenamiento y control, de aparatos burocráticos donde el individuo no existe. Lo que existe es la multitud que marcha abocada día tras día a cumplir una serie de labores que mantienen al sistema en pie; a cualquier sistema. Echeverría Kossak no apunta hacia ningún régimen específico, pues todos funcionan con los mismos fundamentos y a cambio otorgan la posibilidad de satisfacer los apetitos sexuales, las hambres de poder, las ansias de escalar socialmente. Otorgan breves escapes, regulan y dosifican el placer, atentos siempre al cumplimiento de las normas del buen comportamiento.
De ida y vuelta entre la antropología y el arte contemporáneo, la apropiación y la originalidad
Authors: Andrade Xavier , Garzón Anamaría , Burgos Hugo Demetrio
Published: April 2018

En 2004, X. Andrade, antropólogo, creó una plataforma de arte llamada Corporación Full Dollar. Entre junio y agosto de 2013, Andrade presentó The Full Dollar Collection of Contemporary Art, en la galería dpm (Guayaquil) y en El Conteiner (Quito). The Full Dollar es una serie de 23 imágenes elaboradas por Victor «Don Pili» Escalante, oriundo de Playas, quien, en su propuesta, se apropia de obras de arte contemporáneo y las reconstruye bajo el lenguaje de la gráfica popular. post(s) presenta una conversación con Andrade sobre los temas que giran alrededor del proyecto: la crítica al mercado, la réplica, la cultura popular…
The Emergence of Media Platforms that Produce, Showcase,and Curate Brand Contents Through Digital Storytelling
Authors: Maldonado Ayala Oscar Martin
Published: April 2018

Merging the strengths of media and advertising through digital platforms has opened up opportunities for brands to establish more intimate relationships with their customers while exploring the right pitch for narratives targeted for diverse business goals. For that, this paper explores the emergence of digital publishing platforms that produce, showcase, and/ or curate brand content messages, looking at their benefits based on some aspects of digital storytelling.

La combinación de las fortalezas de la publicidad y de los medios de comunicación a través de plataformas digitales ha abierto oportunidades para que las marcas establezcan relaciones más íntimas con sus clientes mientras buscan el tono adecuado para sus narrativas. Este ensayo explora el surgimiento de plataformas que producen y publican contenido de marca, analizando potenciales beneficios sobre la base de algunas técnicas de storytelling digital.
Link
Authors: Burgos Hugo , Castellanos Santiago , Garzón Anamaría , Klein Christine , Ponce Gabriela
Published: April 2018

Esta sección es una reflexión sobre la segunda edición de post(s). Link se construye a partir de una conversación entre integrantes del Comité Editorial de la revista y una invitada, Gabriela Ponce. Los temas son una reflexión sobre  la performatividad y el performance como motores de investigación y escritura.
“No doblar, enrollar o mutilar” Obras de arte contemporáneo que actúan con textos lingüísticos
Authors: Cazar Katya
Published: April 2018

Este ensayo hablará de la evolución de las formas artísticas en la contemporaneidad, con énfasis en la manera en que los textos lingüísticos entran al campo de la plástica. Se hace preciso decir que las transformaciones y aportes surgen del arte mismo, en el laboratorio de sus formas y de la deriva de sus ideas en su propio campo de representación.
Deshaciendo la nostalgia: Una conversación sobre los antídotos de David Kelley para el realismo y la modernidad en Brasil
Authors: Kelley David , Schilaro Tatiane
Published: April 2018

En esta conversación, el artista norteamericano, David Kelley, y la historiadora y crítica del arte brasileña, Tatiane Santa Rosa, discuten los legados de la modernidad y la modernización en Brasil. ¿Cómo interfieren los artistas en los modos de representación que han sido moldeados por la modernidad, tal como la etnografía? Mientras que en el periodo “pre-globalización”, las empresas capitalistas occidentales operaban a través de la modernización y fomentaban la explotación de los entornos naturales en toda América Latina; la modernidad, como un modo de conocimiento eurocéntrico, unió al cuerpo del Otro con la naturaleza, terminaba reproduciendo discursos esencialistas perversos vinculados a la colonización. Los autores discuten estos temas a través de dos de las obras de Kelley: Sieve (Pharmakon) y Transamazonia (Arquitectura Social).
Colaboración, medios, praxis: Proyecto Identidades Hápticas/Visuales
Authors: Mergler Agata , Villavicencio Cristian
Published: April 2018

El proyecto Haptic / Visual Identities es una combinación de práctica artística con medios y teorías críticas y desarrollo de herramientas propias (tecnología DIY), por lo que también es un intento de combinar conocimiento práctico y teórico en un proceso más amplio. Las preguntas e intereses que nos conducen, así como los diferentes antecedentes que aportamos a nuestra colaboración crean una situación de búsqueda sincrónica a la que llegamos a partir de diferentes aproximaciones a la producción, difusión y presentación del trabajo. Esto significa que no existe un contexto institucional claro, pero que al mismo tiempo está libre de la necesidad de adaptarse o incluso de producir para un entorno específico, como podría ser un artículo académico, una galería de arte, la exhibición de películas. Nuestro trabajo no tiene límites claros en cuanto a lo académico, lo visual, lo performativo, lo tecnológico ni lo critico, por lo tanto, necesitamos un marco que incorpore siempre a más de una de estas partes.
One Size Fits all or Tailor‐Made? Building Appropriate Certification Systems for Geographical Indications in Southeast Asia
Authors: Marie‐Vivien Delphine , Vagneron Isabelle
Published: April 2018

Geographical indications (GIs)—i.e. indications identifying goods originating in a specific place and having quality, characteristics, and reputation attributable to their geographical origin—are developing fast in the Southeast Asian food sector, with a wide range of new products such asKhao Hom MaliandThung Kula Rong‐Hai(fragrant rice),Kampot pepper, orNuoc Mam Phu Quoc(fish sauce). After concentrating their efforts on registering GIs (to protect the name against counterfeit), GI promoters needed to decide how to control product compliance with GI specifications for specific quality. This paper analyzes the control and certification procedures for GIs in four Southeast Asian countries—Thailand, Vietnam, Cambodia, and Laos—and the challenges faced in building an efficient yet appropriate system of controls in these countries. Influenced by the “gold standard” of certification in place of organic agriculture, finding appropriate GI control systems is one of the dilemmas faced by these countries. The article discusses the main differences between GIs and other agricultural standards—specifications that are unique to each GI, endogenous, and based on local production practices—and the consequences in terms of certification. Indeed, in the case of GIs, other options than private third‐party certification could better ensure that GI rules are followed, which may rely on the knowledge producers and connoisseurs have of the product.
Percepção ambiental de discentes sobre o uso de sacolas plásticas
Authors: Alves Danilo Aparecido , Araújo Geraldino Carneiro de
Published: April 2018

O objetivo deste artigo é o de analisar a percepção de futuros administradores (discentes) sobre as sacolas plásticas, considerando a questão ambiental. Este trabalho tem como contextualização teórica a problemática das sacolas plásticas em relação ao meio ambiente. A metodologia se caracteriza como uma pesquisa exploratória e descritiva, com abordagem qualitativa, usando a técnica de grupo focal. Os dados foram tratados por meio da análise de conteúdo. Os resultados mostram que os integrantes do grupo focal entendem da problemática das sacolas plásticas e percebem sua utilização como hábito cultural. Diante das análises dos dados, não ficou evidenciada a consciência ambiental. Houve evidências de conhecimento sobre as implicações ambientais das sacolas plásticas, bem como percepções de que a universidade promove discussões sobre o tema em prol da mudança de comportamentos. Os futuros administradores do grupo focal possuem certo nível de conhecimento, entretanto não foram notadas habilidades e atitudes que pudessem mitigar a problemática das sacolas plásticas.
Percepções sobre o Sistema de Gestão de Desempenho por Competência em uma instituição financeira de Belém-PA
Authors: Lima Martins Daniel Fernando , De Oliveira Rosinele Da Silva , Moreira Márcia Athayde
Published: April 2018

A presente pesquisa teve por objetivo analisar as percepções dos colaboradores sobre o programa de Gestão de Desempenho por Competências - GDC adotado por uma instituição financeira da administração pública indireta. Metodologicamente, foi realizada uma pesquisa exploratória, para o que se utilizou como estratégia principal de pesquisa o levantamento dos dados, por meio da aplicação de questionários estruturados, suportados por breve revisão teórica. Para o tratamento dos dados, foi realizada análise dos componentes principais a fim de identificar e agrupar em fatores os principais elementos de análise. Com os resultados da pesquisa, observou-se que o assertivo desenvolvimento de competências é um elo importante entre a estratégia organizacional e seus resultados. Na percepção dos colaboradores, de modo geral, o modelo de GDC em estudo atingiu um bom nível de maturidade e aceitação, sendo reconhecido como válido e útil, apesar de apresentar algumas percepções negativas em relação a uma possível falta de transparência no seu uso quanto aos processos de ascensão na carreira na organização.
Empreendedorismo social e economia criativa: o caso do projeto NEOJIBA
Authors: Lopes Duarte Tatiane , Da Rosa Madruga Lúcia Rejane
Published: April 2018

O objetivo desta pesquisa é identificar as características organizacionais e a forma de gestão de um projeto de orquestra infanto-juvenil. O referencial teórico concentra-se na abordagem da economia criativa e do empreendedorismo social. O objeto de investigação foi o Programa NEOJIBA (Bahia), para o qual realizou-se uma pesquisa exploratória, descritiva com abordagem qualitativa, estruturada em três etapas: documental, observação e entrevistas. A análise dos dados foi realizada por meio de análise textual, análise de protocolos e registro, análise de conteúdo e triangulação de dados. Os resultados das análises indicam que a gestão do projeto está associada com a preocupação em relação à proporção de tamanho que o programa está atingindo. Em relação aos principais fatores de sucesso, os entrevistados evidenciaram o papel do Maestro e Regente Ricardo Castro e sua rede de relacionamentos. Também foi destacada a preocupação com a excelência, com a marca NEOJIBA.
COMÉRCIO DE Hovenia dulcis THUNB. (UVA-DO-JAPÃO), UMA ESPÉCIE EXÓTICA INVASORA NO SUL DO BRASIL
Authors: Buttenbender Tatiana Dossega , Almerão Mauricio Pereira
Published: April 2018

As espécies exóticas invasoras (EEI’s) têm sido amplamente estudadas devido aos impactos negativos ocasionadas gerando custos ecológicos, econômicos e para a saúde humana. Algumas destas espécies chamam a atenção pelo seu potencial de invasão, como por exemplo, Hovenia dulcis Thunb. (Rhamnaceae), conhecida popularmente como uva-do-japão. No Brasil, o maior número de registros para a espécie está na Região Sul (estados do Paraná, Santa Catarina e Rio Grande do Sul). A elevada ocorrência da espécie nesta região pode estar associada ao interesse da população no seu cultivo, facilitado pela aquisição de mudas em estabelecimentos especializados. Neste contexto, o objetivo deste estudo foi avaliar o potencial comércio da espécie em estabelecimentos especializados (viveiros e floriculturas) na Região Sul do Brasil. No total, foram investigados 303 estabelecimentos (205 viveiros e 98 floriculturas), sendo constatado comércio em 168 estabelecimentos (100 viveiros e 68 floriculturas). Dos 135 estabelecimentos restantes, 85 declararam não comercializar a espécie e 49 não deram retorno do contato inicial. Diferentes valores de mercado foram constatados e alguns usos conhecidos foram identificados nos estabelecimentos investigados. O presente trabalho evidenciou um considerável comércio da espécie na Região Sul do Brasil. O uso de H. dulcis pelas populações locais é, provavelmente, a principal via de introdução/dispersão da espécie nesta região. A existência de listas estaduais de EEI’s não têm sido impeditivos para a ocorrência do comércio da espécie. Especialmente onde tal comércio é ilegal (estados do Paraná e Rio Grande do Sul).
Manajemen Risiko dalam Prinsip Pembiayaan Mudarabah: Kajian Kontekstual Islam terhadap Risiko
Authors: Yudiana Fetria Eka
Published: April 2018

Risk management is one tool that can be used by companies to minimize the level of losses that are likely to occur or experienced by the company. Mudarabah is one form of cooperation in the field of finance which is based on the belief that financial trusts and investment trusts, moral hazard is one factor the risk faced by banking when they are confronted with a customer in the contract. The asymmetry of information provides opportunities for moral hazard and the occurrence of defaults that have a direct impact thelikelihood of losses for the company.
Signifikansi Modifikasi Akad dalam Transaksi Muamalah
Authors: Zubair Muhammad Kamal
Published: April 2018

The existence of the contract has a crucial role in muamalah field, because there are many implications that appeared. One of them that can be an example that in Islam there is a freedom to conduct the contract by determining the condition or requirements and the form wanted voluntary and not include to the law prohibition. So, the main of contract in Islam is realised the mutual advantages among the contractors.
Profit and Loss Sharing: Solusi Ekonomi Islam Menghadapi Globalisasi Ekonomi
Authors: Nabhan Faqih
Published: April 2018

This paper aimed at presenting conceptual model that can explain conceptual aplication of profit and loss sharing. Theoritically, Islamic bank, as anintermediary institution, is believed as financial institution helping public economic activities and at the same time carrying out human life. Profit and loss sharing, as one of an Islamic economic mechanism, could be an economic solution of the lack of economics thought. The aplication of profit and loss sharing in budgeting can increase the capability of fund mobilization and investment portofolio without rising of Islamic bank.
Pengembangan Usaha melalui Modal Ventura: Solusi Alternatif dalam Perspektif Islam
Authors: Rasimin Rasimin
Published: April 2018

Capital venture was a financing that involved high risk to establish a newbusiness for extension or refinancing without obligatory collateral. Capitalventure was a kind of additional capital from investors managed by a stateenterprise or a private enterprise. The capital was distributed to small businessor middle business which is looking for capital to increase the effort. Thedistribution of capital was based on sincerity and mutual assistance. So,investors and the institution of venture did not receive the profit from theirbusiness partners. In classical Islamic contract law (fiqh muamalah), theterm of capital venture has not been discussed yet, because it was acontemporary economic problem appeared by economist. Thus, it wasnecessary to conduct a study to know the view of Islamic law about thecapital venture, particularly about the practice of capital venture and thesystem of profit sharing. From this research, it was hoped that capital venturecould be a means of developing for the Moslem’s economics
Hawalah sebagai Alternatif Pembiayaan Multijasa di Lembaga Keuangan Syariah
Authors: Syakur Ahmad
Published: April 2018

Islamic banking and other Islamic financing institution need more inovationand to multiply the kind of transaction so that not to stay behind by conventional financing instituon. In the otherhand, hawalah that we know in the study of fiqh mu’amalah do not develop optimately in the Islamic economy institution. The application of hawalah in Islamic banking is little and not popular, whereas by little inovation, hawalah can be the alternative transaction. This article is an exertion to create the financing concept of multijasa Islamic Banking that more acceptable and more simple by using the hawalah contract with little inovation. That is the combination between hawalah bi al-ujrah contract and wakalah contract, as the alternative financing for increasing monetary instruments bases the sharia. So the strong and healty financing institution is realized without leaving the sharia
Tafsir Problematik tentang Riba dalam Produk Perbankan Syariah
Authors: Mochlasin Mochlasin
Published: April 2018

Kesalahan besar kegiatan ekonomi saat ini menurut sebagian ekonom,adalah menjadikan uang sebagai komoditas. Pemahaman demikian menyebabkan keberadaan uang saat ini lebih banyak diperdagangkan daripada digunakan sebagai alat tukar dalam perdagangan. Lembaga perbankan konvensional juga menjadikan uang sebagai komoditas dalam proses pemberian kredit. Instrumen yang digunakan adalah bunga (interest). Aktivitas ekonomi yang memakai instrumen bunga telah menjadi lahan spekulasi empuk bagi banyak orang di muka bumi ini. Kesalahan konsepstual itu berakibat fatal terhadap krisis hebat dalam perekonomian sepanjang sejarah, khususnya sejak awal abad 20 sampai sekarang
Membangun Sistem Ekonomi Berkeadilan: Telaah atas Pemikiran Muhammad Baqir Al-Sadr
Authors: Nur Agus Waluyo
Published: April 2018

This writing is aimed to explore the Baqir Sadr’s ideas on Islamic economics. It is important that his ideas have fundamental differences with other Islamic economic thinkers. They have an argument that the economic problems are caused by the scarcity of economic resources comparing with unlimited human needs. But according to Sadr, economic problems are caused by the uneven distribution of wealth. Sadr also distinguishes between economic sciences with the economic doctrine. Islamic economics is not theoretical sciences, but it is a doctrine of Islam in pursuit of economic life. His basic ideas of Islamic economic was contained in his writing (Iqtisaduna) which studied the theory of production and distribution. Unlike the known Islamic economics at the moment, the Islamic economic system on Sadr’s perspective is more comprehensive, profound, and rooted on Islamic justice values.
Transparansi Pengelolaan Masjid dengan Laporan Keuangan Berdasarkan Pernyataan Standar Akuntansi Keuangan (PSAK 45)
Authors: Kurniasari Wiwin
Published: April 2018

This article describes about the financial management of the mosque, which is one major factor in maintaining the survival and prosperity of the mosque. Good financial management of the mosque, also requires accurate financial reporting systems, especially relating to: 1) the circumstances and conditions of pilgrims, 2) the circumstances and financial condition of the property and the mosque and, 3) other information required in connection with the interests of the mosque. It aims to accountability to the board and the mosque. In order to apply the principle of openness (transparency) and accountability to the community, the management of an organizational entity in this public space mosques need to make corrections administration, including the publication of consolidated financial accountability. The growing demands on the implementation of accountability in this mosque, it will increase the need for transparency of financial information. This financial information serves as a basic consideration in the decision making process. Therefore we need the financial management of the mosque is based on the Statement of Financial Accounting Standards (PSAK) No. 45 requires accounting in organizations non-profit (in this case is a mosque) using the accrual method, which consists of statements of financial position, activity reports, cash flow statement and notes to the financial statements (IAI 2007).