bluuebunny/crossref_metadata_2025 huggingface dataset:
O infamiliar nas geocartografias dos diários de Rahel Varnhagen e Maria Graham
Authors: Monteiro Campos Luís Antônio , Crokidakis Elis
Published: January 2025

Neste artigo, através dos diários de Rahel Varnhagen e Maria Graham, duas mulheres do Romantismo, analisaremos a presença do infamilar nas suas escrituras. Objetivamos mostrar, que mesmo sem ter espaço, a voz feminina resistiu nos seus diários e cartas onde elas nos revelam suas mentes, suas interpretações da realidade e suas subjetividades, trazendo o que lhes é familiar ou não. Nossa fundamentação está no texto de Freud, de Walter Benjamim, Hanna Arendt, Seligmann-Silva e muitos outros.
Avaliação de boas práticas de gestão editorial em cinco podcasts brasileiros
Authors: Guerra Josenildo Luiz , Farias Janete
Published: January 2025

Em função do crescimento do consumo de podcasts no Brasil e da sua crescente importância editorial, este trabalho realiza uma avaliação experimental de qualidade, com foco em boas práticas de gestão editorial. de cinco podcasts jornalísticos brasileiros. A avaliação é uma pesquisa aplicada, que produz um diagnóstico e oferece soluções para melhoria de desempenho. Os resultados demonstram que os produtos avaliados atendem parcialmente aos indicadores de qualidade, mas que há margem para evolução.
Acontecimento e seu poder hermenêutico: reverberações do discurso de Lula na COP28
Authors: Simões Paula , Aparecido Ferreira Dôuglas
Published: January 2025

O objetivo deste texto é analisar o discurso do presidente Lula na COP28 a partir de sua dimensão acontecimental; de seu poder de afetação e seu poder hermenêutico. A análise aponta eixos discursivos configuradores do discurso e os públicos que se configuraram nesse processo. Assim, procura-se demonstrar como o discurso de uma figura pública em um evento global pode iniciar um processo de politização sobre problemas públicos urgentes no cenário contemporâneo como a crise climática.
Autenticidade e a normalização do ódio por políticos de extrema direita
Authors: Mazetti Henrique
Published: January 2025

O artigo analisa como o ideal da autenticidade é mobilizado por políticos de extrema-direita. Para tanto, discutimos as relações entre mídia, autenticidade e política. A partir deste arcabouço teórico, analisamos matérias jornalísticas que articulam a ideia de que Jair Bolsonaro é autêntico. A análise empírica permite compreender as dimensões da autenticidade associadas ao ex-presidente. Destaca-se como a noção de ser fiel a si mesmo permite a normalização de expressões de ódio e violência.
Uma análise da identidade indígena no enquadramento midiático da rapper Katumirim
Authors: Duarte Ricardo , Moreira Barroso Lívia
Published: January 2025

O objetivo deste artigo é analisar o enquadramento midiático da rapper Katumirim nas redes sociais, na perspectiva relacional da comunicação. O contexto que influencia o enquadramento da rapper seria marcado pelas lutas dos povos indígenas e dos não-aldeados, que atravessam os séculos e hoje influencia a cena artística e cultural indígena (literatura, cinema etc). Na música, analisamos a questão da identidade indígena na contemporaneidade através da presença da artista nas redes.
الأسس الشرعية للتعايش مع الآخر
Authors: العائد إبراهيم بن صالح بن سالم
Published: January 2025

الأهداف: يهدف البحث لتوضيح مفهوم التعايش السلمي، وتأصيله الشرعي، وتحديد ضوابط التعايش مع الآخر وفق الأسس الشرعية. المنهجية: لتحقيق أهداف البحث، والإجابة على أسئلة البحث استخدم الباحث المنهج الاستقرائي للنصوص الشرعية وكلام العلماء حول هذا الموضوع، ثم المنهج التحليلي لهذه النصوص. الخلاصة: أظهر البحث عددًا من النتائج من أبرزها: التعايش مصطلح إنساني صرف، لا يعني الانسلاخ عن المبادئ والأعراف أو تغيير الثوابت والمحكمات الشرعية، الدعوة للتعايش السلمي مع المخالفين في المعتقد تنطلق من أسس ومنطلقات شرعية أولها القرآن الكريم وثانيها السنة النبوية وتعتمد على التطبيقات خلال العصور الإسلامية المختلفة، من القيم الإسلامية والمبادئ الأخلاقية التي تعزز التعايش السلمي مع المخالف في العقيدة: حرية الاعتقاد، والعدل والرحمة، والتسامح، والكرامة الإنسانية، ويوصي الباحث بدراسة هذا الموضوع من الجانب الشرعي وخاصة من الناحية العقدية وتحديدًا تقاطع التعايش مع عقيدة الولاء والبراء.
Criminalidad e inmigración: análisis comparativo de la percepción de dos generaciones en España
Authors: Ruiz-Fincias María-Inmaculada , Grimaldo-Santamaría Rolando-Oscar , Díaz Caballero Alba
Published: January 2025

Introducción: La relación entre criminalidad e inmigración es un tema recurrente en España, influenciado por la agenda setting. Esta investigación analiza el cambio generacional en las percepciones y actitudes hacia la inmigración y la delincuencia. Metodología: Se realizó un estudio transeccional descriptivo, utilizando un cuestionario de 21 preguntas aplicado a 106 participantes divididos en jóvenes (18-25 años) y mayores (65+ años). Resultados: Se muestra una relación significativa mediana entre la edad y las actitudes hacia la inmigración: los jóvenes tenían opiniones más neutrales, mientras que los mayores eran más negativos. En cuanto a las causas de la delincuencia, los jóvenes mencionaron las drogas y la falta de prevención, y los mayores señalaron la falta de vigilancia policial y la corrupción, con menos de un 7% de respuestas entre ambos grupos vinculando inmigración y delincuencia. Discusión: Los hallazgos van en línea con la literatura, indicando que la criminalidad no está relacionada con la inmigración en España, sin embargo, persiste una opinión pública crítica dividida entre las generaciones. Conclusiones: Los encuestados coinciden en apoyar de forma general la migración, salvo en el contexto nacional. Discrepan en que las nuevas generaciones aceptan mejor a los extranjeros, lo que podría influir en futuras políticas.
Transferencia de dominio desde el Aim Training a la mejora de la técnica del arco en violinistas
Authors: Grimalt Oliver Albert , Febrer Coll Eulalia
Published: January 2025

Introducción: Este artículo explora el impacto del Aim Training en la técnica del arco en instrumentistas de cuerda frotada. Participaron en el estudio 10 violinistas con edades comprendidas entre los 19 y 45 años (M= 26; DE= 8,74), de las cuales una era mujer (10%). Metodología: La selección se realizó de forma no probabilística entre los estudiantes de un Conservatorio Superior de Música de les Illes Balears. Se crearon grupos según la experiencia en videojuegos FPS y habilidades instrumentales. Las sesiones incluyeron ejercicios de arco y Aim Training. Resultados: Se observaron mejoras en concentración y reacción, pero el Aim Trainingmostró limitaciones en comparación con la práctica instrumental. Discusión: Si bien el análisis estadístico reveló diferencias significativas entre variables y en el estudio se sugieren beneficios del Aim Training en la técnica del arco, se reconocen limitaciones. Conclusiones: Se destaca la importancia de integrar herramientas digitales con prácticas tradicionales en la enseñanza musical.
Nighttime Breastfeeding
Authors: Tomori Cecília
Published: January 2025

New parents in the United States are caught between responding to infant needs for closeness and breastfeeding, and cultural and medical norms that emphasize solitary sleep. This anthropological investigation shows that nighttime closeness and breastfeeding are the evolutionary and cross-cultural norm, but recent sociocultural shifts produced novel ideals of separation. The book uncovers how breastfeeding parents rework these cultural ideals. In this new edition, the author describes shifting medical guidance that increasingly supports breastfeeding yet remains largely separated from infant sleep guidance. The volume also provides a path towards more equitable approaches to nighttime infant care grounded in reproductive justice.
Fiction as an Escape from Postmodern Existential Dread: How Fantasy Responds to Disillusioned World
Authors: Masood Waniya
Published: January 2025

The primary intent of this research is to investigate how fiction especially fantasy series like those of J.R.R. Tolkien's The Hobbit and J.K. Rowling's Harry Potter, offers to be a means to escape from the postmodern existential and pragmatic anxieties. Postmodernism is characterized by intertextuality and subjectivity in every domain of life leaving human beings in an abyss of searching for meaning and identity. The study examines how these fictional works through fictional plots and settings, irregular and unreliable narrations, and deep sketches of character arcs, provide the postmodern man with a coping mechanism against alienation, disillusionment, and existential dread. The magical idealism created by the postmodern authors navigates through the human journey of identity and existence. This paper explores how the postmodern narratives infuse a sense of disillusionment and discomfort for the readers and affirms how fantasy offers solace.
Constitutional Change in the Commonwealth Caribbean
Authors: Bulmer W. Elliot
Published: January 2025

The Commonwealth Caribbean is experiencing a new wave of constitutional change, with constitutional review and reform on the political agenda in many countries across the region. This report from International IDEA and UNDP examines the agendas for change, the salient issues across the region and the options for reform.

Informed and inspired by a conference hosted by International IDEA and UNDP in Bridgetown, Barbados, in June 2023, the report enables the sharing of experiences and the cross-pollination of ideas from across the region. It brings together the perspectives of Commonwealth Caribbean constitutional scholars and leading practitioners of
constitutional change, including government ministers, other senior parliamentarians, members of constitutional reform commissions or committees, and international advisors from UNDP and International IDEA.

This report will be useful to anyone involved in these constitutional review and reform processes, whether governmental, intergovernmental, non-governmental or academic.
Agua para la ciudad. El Ayuntamiento de Toluca y los vaivenes en la construcción de la cañería de plomo (1861–1866)
Authors:   Universidad Autónoma del Estado de México, León Garduño Ángela
Published: January 2025

In the second half of the 19th century, rapid urban and demographic growth drove Western cities to develop water infrastructure to meet basic needs. In Mexico, small cities like Toluca had a distinctive experience. This article examines the strategies undertaken by the Toluca City Council between 1861 and 1866 to ensure water supply. Drawing on local historical sources, the study explores how authorities negotiated with neighbors, business owners, clergy, and local elites, overcoming economic constraints and political conflicts. I highlight how public interest was prioritized through these efforts in a context of limited state intervention, showing that urban modernization was not exclusively driven by the State but also by local actors. The conclusions emphasize the importance of regional approaches in understanding transitions to centralized water management models in 19th-century Mexico.
Synthesis and analysis of an aplanatic mirror-lens system with axial symmetry
Authors: Venetsky A. S. , Kaloshin V. A. , Tuan Trinh Van
Published: January 2025

The problems of synthesis and analysis of an axisymmetric aplanatic mirror-lens system that transforms the spherical front of a source into a flat one are considered. Two methods have been developed for solving the problem of synthesizing the system’s generatrices: using a numerical procedure and the Kelleher formula, and also by reducing it to a differential equation with a retarded argument. Formulas are obtained for the eikonal in the aperture of the system when the source is displaced from the focus. The dependence of the mean square aberration of the eikonal on the system parameters has been studied and their optimal values have been found.
Forecasting the propagation of long, medium and short radio waves over the impedan ice-sea structure
Authors: Dembelov M. G. , Bashkuev Yu. B.
Published: January 2025

The field of a vertical electric dipole over a flat impedance surface is considered. Formulas for calculating the attenuation function of the ground wave field over real impedance underlying media are presented. The reduced surface impedance is determined at the boundary of the “ground-air” media and is expressed by the ratio of the tangential components of the electric and magnetic fields. For layered underlying media, the surface impedance is calculated using a recurrent formula that takes into account the thickness and electrical properties of each layer (dielectric constant and resistivity). The effects associated with the presence of a surface electromagnetic wave (SEW), when the electromagnetic field exhibits a clearly expressed surface character, are established. It is shown that the conditions for the propagation of long, medium and short radio waves over the “ice-sea” structure with a highly inductive impedance are more favorable than over an ideally conducting medium due to the occurrence of SEW.
Group velocities of a surface electromagnetic wave along an impedance two-layer medium
Authors: Balkhanov V. K. , Bashkuev Yu. B.
Published: January 2025

The propagation of a surface electromagnetic wave in a two-layer impedance medium is considered. Based on the Leontovich-Lighthill-Rytov identity theorem, the velocities of group waves in each layer of a two-layer model of a highly inductive impedance medium are established. It is found that in the atmosphere, the group velocity is slightly less than the speed of light in a vacuum and is different from the phase velocity of the wave; in the dielectric first layer, the group velocity depends on the permittivity of the medium and is also less than the speed of light; in the conducting second layer, the conducting base of the two-layer medium, the group velocity is noticeably less than the speed of light.
Spatial coherence of exciton-polaritoniс Bose‒Einstein condensates
Authors: Kuznetsova N. V. , Makarov D. V. , Asriyan N. A. , Elistratov A. A. , Lozovik Yu. E.
Published: January 2025

Dynamics of exciton-polariton Bose‒Einstein condensate in an optical microcavity is considered. A novel version of stochastic Gross‒Pitaevsky equation for description of condensate evolution under non-Markovian interaction with environment is proposed. Using the proposed version, analysis of condensate dynamics for various temperatures is carried out. The phase transition from a homogeneous to fragmented condensate state near temperature of 15 K is found. This phase transition is accompanied by drop of condensate density and decrease of correlation length. It is found that correlation length oscillates with time for the temperature of 10 K. The results obtained indicate the necessity to take into account non-Markovianity of condensate interaction with the excitonic reservoir.
RESEARCH OF BASIC CATEGORIES OF SAFETY ORIENTED APPROACH IN ENTERPRISE MANAGEMENT
Authors: PRYTYS V. , HAVLOVSKA N. , RUDNICHENKO Ye. ,   Khmelnytskyi National University
Published: January 2025

The article analyses the basic concepts of a security-oriented approach, namely: "danger", "security", "economic safety of
the enterprise", "system of economic security of the enterprise". Author's definition of the concepts of "danger", "safety", "economic
safety of the enterprise", "system of economic safety of the enterprise" is offered. The concept of "danger" in economic literature is
interpreted differently, however, it is possible to distinguish several approaches to its essence, such as the state of the object, a
combination of conditions and factors and objectively existing reality. The authors of the article define a threat as objectively existing reality,
which is conditioned by a combination of conditions and / or factors that can negatively affect the activities of any subjects. Often, the
definition of "security" is interpreted through the state, some authors reveal the essence of security as a qualitative certainty or
characteristic, as well as a feature of an object. The authors of the article identify a safety as a state, which characterizes the protection
against real and potential dangers, threats and risks. The definition of "economic security of an enterprise" is often interpreted as a
condition of the efficient use of resources, development of a business entity and security. The authors of the article understand the
economic security as the condition of protection of all spheres, activity directions and interests of economic entities from actual and
potential dangers, threats and risks. "System of economic security of an enterprise" is often interpreted as a set of interconnected elements,
however, there are some other definitions, such as a system of measures; as a complex formation; as a set of object, means of protection,
normative base and organizational structures; as security resources; as an organizational subsystem of the enterprise; as a system that
interacts with the surrounding environment. The system of economic security is defined by the scientists of the article as the set of
interrelated elements that interact with the internal and external environment of the functioning of economic entities, and ensure
the security of all spheres, directions of its activities and interests from real and potential dangers, threats, risks. The components
(financial, intellectual, personnel, technical and technological, power, information and communication, environmental, political and
legal) of the system of economic safety of the enterprise have been investigated
PROBLEMS AND PROSPECTS OF IMPLEMENTATION OF THE TOTAL QUALITY MANAGEMENT (TQM) CONCEPT AT DOMESTIC ENTERPRISES IN CONDITIONS OF EUROPEAN INTEGRATION
Authors: KAPINOS H. , LARIONOVA K. , LYPCHAK M. ,   Khmelnytskyi National University
Published: January 2025

The article explores the peculiarities of implementation of the concept of general quality management (TQM) in the activity of domestic enterprises in the conditions of realization of the European vector of development of Ukraine. The basic principles, methods and tools of the TQM concept for enterprise implementation were considered, the main problems were identified and the measures for its implementation in practice were developed. Among the problems encountered by domestic enterprises in the implementation of quality systems there are such as the lack of a systematic theoretical and methodological base in the field of quality management, lack of funding and the lack of qualified specialists in the field of quality management, lack of practical experience in implementing quality systems, availability of outdated equipment, lack of market incentives, no need to introduce quality systems. The article substantiates the feasibility of applying the concept of TQM at domestic enterprises, along with the use of ISO 9000 certified quality management systems to improve the efficiency of their operations. According to the author, this will increase the level of consumer satisfaction, increase sales, increase the market share of the company, increase its profits. Among the measures for the implementation of the TQM concept, along with the traditional formation of quality systems at domestic enterprises, the following are highlighted: introduction of state and financial support for enterprises engaged in the implementation of this concept; continuous monitoring of the implementation of quality systems; use for external consulting managers and training programs; organization of training of specialists in quality management; establishment of an extensive network of counselling centers; development of basic and applied research in the field of quality management; improving the professional level of staff; reorganization of business processes at enterprises.
AREAS OF ASSESSMENT OF THE INVESTMENT ATTRACTIVENESS OF THE REGION AND THEIR DISADVANTAGES
Authors: RZAEVA T. , HAVRYSH R. ,   Khmelnytskyi National University
Published: January 2025

The purpose of the article is to investigate the concept of investment attractiveness of the region and summarize the directions of its evaluation. It is important to identify the main disadvantages of existing destinations. Investment attractiveness depends on the level of development of the region. The article discusses approaches to the concept of "investment attractiveness of the region" in the context of authors. The content of investment attractiveness according to normative documents is considered. Scientific and methodological understandings of the concept are investigated. The directions of estimation of investment attractiveness are generalized and the expediency of their use in the analysis is substantiated. Grouped the signs of investment attractiveness according to the directions of its evaluation. The main characteristics of investment attractiveness in terms of directions are outlined. Areas of research of investment attractiveness are distinguished. Assessment of business opportunities. General conditions of functioning of the region are evaluated. The economic base and the state of the budget of the region are studied. Living environment is studied. The characteristic of the ratio of the level of profitability and the level of investment risk is considered. The level of development of market relations and commercial infrastructure of the region is investigated. The tax system is being characterized. The economic and geographical situation is being studied. Natural resource potential is explored. Consumer market capacity is evaluated. The efficiency of the work of scientific-educational and research organizations is evaluated. The development of financial and credit institutions is being established. Investment risks are examined. The main shortcomings of the existing approaches to the assessment of investment attractiveness are highlighted. Time requirements require systematic approaches in the areas of assessment. Require elimination of duplication, repetition and branching of characteristics (indicators) in the areas of research. They need to link the industry's investment attractiveness, level of risk and security.
ANALYSIS OF THE UKRAINIAN-GERMAN INVESTMENT COOPERATION
Authors:   Khmelnytskyi National University, SHEVCHENKO L.
Published: January 2025

The article analyses the features of investment processes between Germany, as the economic and political leader of the Community, and Ukraine as a country with less dynamic development, regarding the investment of capital in its economy. Based on the results of consideration of the problems of investment relations between countries with different dynamics of economic growth using the example of Germany and Ukraine, the following features are identified: low competitiveness of Ukrainian goods in the markets of developed countries, technological lag behind developed economic systems due to limited investments and innovations, strengthening structural-sectoral, institutional and socio-cultural incompatibility. The conclusion is made about the divergence of investment flow goals. It’s argued that potential future competition in the same industries on the world market leads to small volumes of attracting foreign direct investment from Germany to sectors promising for Ukraine. To solve this problem, Ukraine needs to win competition in attracting German capital with such developed countries as the USA, France, Great Britain, which are the main objects of German investment today. The purpose of investing German capital in the extractive industries of Ukraine is to make a quick profit. Such investment prospects are not acceptable and cannot be supported by the government, since it is planned in the future to specialize in manufacturing products with a large share of added value in the price. It was investigated that the motives of German investors are to use consumer potential, reduce production costs, serve key customers and support presence in markets with high growth potential, capture new markets. The features of the dynamics of German investments from 1994 to 2018, which reflect the instability of the foreign economic vector of development of Ukraine and the lack of a strategic program for the development of the state, are determined.
EVALUATION AND ANALYSIS OF THE FEATURES OF BRAND FORMING OF RETAIL TRADE ENTERPRISES OF UKRAINE
Authors: TOMALIA T. , MARCINKO D. ,   Khmelnytskyi National University
Published: January 2025

The article considers the peculiarities of the formation and development of the own brand of the top 10 companies engaged in retail trade in Ukraine with the brand value position. The importance of creation and development of branding enterprises and the main advantages of brand use are analysed. The analysis of the value of the most important national brands in the field of retail trade and its dynamics has been carried out. The main factors of reducing the value of individual brands and the generally accepted prices of the brand are determined by the respective enterprises. The influence on the development of its own brand on the brand value and summing up the main characteristics of the retail market in Ukraine are shown.
IMMEDIATE MARKS OF INNOVATION IN MARKETING AS THE BASIS OF THEIR COMPETITIVENESS
Authors:   Khmelnytskyi National University, KARPENKO V.
Published: January 2025

The inherent features of marketing innovations as a basis for their competitiveness are investigated. It is determined that the specificity of the movement of goods requires that most businesses make significant efforts to sell products, that is, they work intensively in the search for a solvent buyer. That is why there is now a need to shift from trading activities to marketing (creation of marketing services with further development of effective product policy, planning and creation of an effective system of distribution and bringing the product to the consumer, product promotion). That is, marketing becomes an effective tool to solve the problem of quality management and competitiveness of goods and services. The evolution of marketing makes it possible to claim that it is a process of consistently integrating it into different areas of business. This process manifests itself in the formation, expansion, deepening of marketing, in the general laws, trends and specific features of its development. Therefore, there is a need to fully subordinate the market concept of the enterprise to the marketing strategy of development, because the marketing of the enterprise is closely interrelated with its production and marketing activities. Only full use of marketing research will enable you to obtain complete information to produce certain products with maximum efficiency for the enterprise. that is, marketing is one of the three important components of any business, along with production and finance.
MANAGEMENT OF ENTERPRISE MARKETING ACTIVITIES AND AREAS OF IMPROVEMENT
Authors: RZAEV H. , KOROLCHUK I. ,   Khmelnytskyi National University
Published: January 2025

The article deals with the essence of marketing activity management and its importance in modern conditions. The purpose of the article is to investigate the essence of managing the marketing activity of an enterprise. Identification of marketing problems in Ukraine. Directions of improvement of marketing activity at the enterprise are substantiated. The features of marketing in Ukraine and the problems of development are outlined. Low solvency is emphasized. The lack of consumer awareness is emphasized. There was a low level of domestic industrial competition. Insufficient level of specialization of marketing specialists. The problem of pricing policy is emphasized. Non-regulation of the legal framework on consumer protection. Distrust of advertising. Unfair competition. The stages of development of marketing at the enterprise are outlined. The directions of management of marketing activity at the enterprise are determined. The expediency of formation of marketing mix, management of marketing service, internal marketing is emphasized. The stages of formation of marketing potential are highlighted. The structural analysis of economic activity of the enterprise is noted. The importance of supporting strategic motion vectors is emphasized. Emphasis is placed on the expediency of defining market positions. Emphasis is placed on the formation of information flows of evaluation of marketing potential. Highlights and generalizes approaches to managing marketing activities. The methods of estimation of marketing efficiency are considered. High-quality, quantitative, informative, sociological are highlighted. Directions of improvement of marketing activity under modern conditions are offered. The expediency of the analysis of marketing opportunities was noted. The importance of developing marketing strategies is emphasized. The urgency of developing marketing programs is emphasized. Improving the quality of marketing activity management will offer several benefits. Will lead to clear coordination of the directions of the enterprise. Defines and specifies the strategy of the enterprise and the objectives of its compliance. It will increase the level of competitiveness of the enterprise. To consolidate the position of the company in the market.
MARKETING RESEARCH AND ANALYTICAL STAGES OF THEIR IMPLEMENTATION
Authors: RZAEVA T. , SLYVA A. ,   Khmelnytskyi National University
Published: January 2025

The purpose of the article is to investigate the essence and significance of marketing research and summarize its main analytical directions and stages. The article deals with the essence of marketing research. The problems of its implementation are outlined. Approaches to definition of the term 'marketing researches' are considered. The basic signs of understanding of marketing research are identified. Marketing research is seen as a system of measures. Marketing research is studied as a process of research. Research is presented as an instrument of influence. The expediency of market research and its structure is emphasized. It is important to evaluate the marketing environment. The analytical study of the marketing environment into external and internal is made. It is suggested to study products, prices and pricing. The focus is on turnover and sales. Important is the evaluation of the sales promotion and advertising system. The problems of the essence of marketing researches, stages of their realization and purpose of carrying out are outlined. The expediency of determining the purpose of the study was emphasized. Emphasis is placed on the purpose of the study and the directions of its implementation. Emphasis is placed on measures to obtain prompt information. It is important to collect, process, analyse market information in a timely manner. The basic stages of analytical research are substantiated. The feasibility of forming a system of primary indicators has been proved. The importance of developing a system of generalized indicators is emphasized. Emphasis is placed on the expediency of estimating the dynamics of deviations of actual and projected indicators. The logic of identifying problematic issues is proved. The importance of identifying the main causes of influence is emphasized. The importance of finding unused reserves is substantiated. The expediency of developing a system of preventive measures has been proved. It is proposed to monitor the results of implementation of management decisions. Marketing research is presented as an enterprise risk assessment tool. The basis for the development of marketing activities. Bases of managerial decision making.
TARGETED ADVERTISING AS AN EFFECTIVE WAY TO PROMOTE IN SOCIAL NETWORKS
Authors: ROMANOVA A. , ANDRUSHKEVYCH Z. , VALKOV О. ,   Khmelnytskyi National University
Published: January 2025

Advertising is the most important tool in branding or in promoting the sale of a company's products. There are currently a large number of companies or brands competing with each other, but a significant number of them are losing track of their success due to the poor use of promotional and advertising tools. After all, there are many ways to promote and advertise, one of which is targeted advertising. The problem with this type of advertising is the improper creation and setting of boundaries, which leads to unnecessary costs but does not bring efficiency. Therefore, it is necessary to identify the most effective ways to use this type of advertising, namely targeted advertising on social networks.
Social networks are very popular with users. Targeted advertising has become an indispensable sales tool for SMM professionals. This feature is used by small business owners, content managers, entrepreneurs and freelancers. Often all of these individuals spend a lot of money on social media in search of sales. The article looks at what targeted advertising is. Setting up targeted advertising with minimal cost and high performance is also discussed. The basic principles of the work of targeted advertising, its main tasks and goals are considered. The article describes the classification of types of advertising on the Internet, targeted advertising. The advantages and disadvantages of targeted advertising are analysed. Also analyses the principles of targeted advertising on social networks and step-by-step setup. Describes exactly how to find the right audience for your ads. How to create ads.
OPTIMIZATION OF DIVERSIFIED COMPANY’S CORPORATE MANAGEMENT ON THE BASIS OF MARKETING APPROACH
Authors:   Khmelnytskyi National University, DUMANSKA K.
Published: January 2025

Analytical studies of theoretical and methodological aspects of diversified company's corporate management influenced by marketing factors are examined in the article. Paradigm of modern marketing makes it possible to characterize corporative management as optimal company's instrument of formation, necessary for company's flexible changes, productive and pricing policy as well as advertising and promoting activities. Thus the process of optimization of the size of company’s participants should be considered as one of the key aspects of effective corporate management. Problems of improvement of diversified company’s corporate management in global market can be solved by means of the developed managerial mechanism. The process of investigation of main factors of diversified company’s size optimization can be justified and estimated as the basic methodology proposed by the author. The method of optimal size of diversified company's determination provided by the author is considered as one of the aspects of corporate management on marketing approach basis. One of the advantages of the method of optimal size of diversified company's determination is an opportunity of solving corporate management optimization problems and creation of analytical tools for quantity measurement of the influence of managerial and marketing indications of companies. Environmental analysis of diversified companies is concentrated on problems of discovery and evaluation of managerial and marketing opportunities, threats, strong and weak sides of company’s activity.
EUROLOGISTICS AND ITS ROLE IN THE TRANSPORT AND LOGISTICS SYSTEM
Authors:   Khmelnytskyi National University, PUKHALSKA I.
Published: January 2025

In the article the concept eurologistics and its role in the transport and logistics system. The directions of development of pan- European transport and logistics integration considering Ukraine as a major European power, essence eurologistic concepts and also analyzes the current state of development of transport and logistics infrastructure in Ukraine, lines of integration into European and world economic structure. Eurologistics is the management of logistical processes within the European Economic Area and is regarded as an important component of the European integration process, which provides its infrastructure basis. The article deals with the role of transport and logistics systems in ensuring sustainable development of the national economy. It is devoted to the formation and provision of a national transport system within the global transport system. It is determined that the main components of the transport system are the process, elements, subjects, levels, mechanism of regulation and management, and directions for improving the integral national transport system. The need to define approaches to the interpretation of the components of the national transport system is due to the possibility of integration of the Ukrainian economy into the European and international economic space. The article discusses the condition and functioning of the common trends of transport infrastructure of Ukraine. Particular attention is paid to the level of competitiveness of the country’s transport infrastructure, identifying of problems and directions of its improvement in the context of integration into the European Union common transport space.
PROSPECTS OF DIGITAL TRANSFORMATION OF INTERNATIONAL LOGISTICS
Authors:   Khmelnytskyi National University, KHMELEVSKIY О.
Published: January 2025

The purpose of this article is to identify key trends and explore scenarios for the development of digital transformation of international logistics, identify the conditions for their implementation, in particular, the spread of physical Internet technology in logistics and diversify the activities of international and local logistics operators; study of features of logistic system of closed-loop economy. The article clarifies the key trends of digital transformation of international logistics, which are: the use of information and communication technologies in the field of logistics; development of digital platforms: introduction of digital tools at all stages of international logistics; the spread of the practice of sharing warehouses and vehicles. Various scenarios of development of digital transformation of international logistics are analyzed. The first scenario is related to the spread of physical Internet technologies in logistics and transport, which is perceived as an open global logistics system based on physical, digital and operational interconnection through encapsulation, interfaces and protocols, designed to replace existing logistics models. The second scenario is aimed at entering the market of new logistic service providers who actively use existing digital technologies, the third is related to the appearance of large logistic units using digital technologies at large sellers of goods, then the manufacturers of goods will be able to independently deliver them to the customer. The fourth scenario of digital transformation of international logistics is the active use of venture capital market participants, the latter involves the investment of large logistics companies in new, innovative areas of activity. New opportunities for international logistics that the closed-loop economy is explored as an approach to the design and production of reusable, recycling and recycling products are explored. Innovative closed-loop economy business models have been systematized, providing circular production, consumption, logistics, embodying closed-loop supply chain principles and 6R methodology. The necessity of application in international logistics in digital transformation of end-to-end documentation of business processes is proved; automated search for suppliers; flexible production automation.
РЕСУРСНО-ТЕХНОЛОГІЧНА СКЛАДОВА НАРОЩУВАННЯ РИНКОВОГО ПОТЕНЦІАЛУ ПРОМИСЛОВИХ ПІДПРИЄМСТВ
Authors: СТАДНИК Валентина , ЙОХНА Віталій , КРАСОВСЬКИЙ Олександр , ЯРМОШ Олег
Published: January 2025

Метою статті є визначення науково-методичних підходів до нарощування ринкового потенціалу промислового підприємства через технологічне оновлення його виробничої системи. Відправною точкою дослідження вибрали тезу про те, що ринковий потенціал підприємства доцільно розглядати як його можливості реалізовувати конкурентні переваги для створення ціннісних пропозицій на ринку, опираючись на власні та інші доступні за ціною ресурси, що можуть бути залучені у проєктування й реалізацію бізнес-процесів. Акцентовано увагу на тому, що для виробничих підприємств конкурентні переваги залежать від того, наскільки застосовані у виробництві технології можуть, з одного боку, поліпшити процеси ресурсовикористання, а з іншого – забезпечити кращу якість тих товарів (послуг, робіт), що будуть пропонуватися для реалізації. Для цього необхідно своєчасно оновлювати технологічну складову виробничих процесів, поєднуючи існуючі й нові елементи виробничих систем таким чином, щоб максимально реалізувати їх можливості створювати конкурентоспроможний продукт у тих сферах економічної діяльності, де підприємство функціонує як суб’єкт ринку. Охарактеризовано сучасні тенденції технологічного оновлення промислових підприємств в Україні та відзначено зумовлені війною проблеми фінансового забезпеченнях цих процесів. Сформульовано рекомендації щодо інтеграції зусиль підприємств – учасників технологічних ланцюжків, для здійснення взаємопов’язаних технологічних змін на принципово нових засадах використання ресурсів та їх переробки у готову продукцію. В їх основі – узгодження ресурсно-технологічних, маркетингових і організаційно-економічних рішень, які мають ухвалюватися в межах партнерської взаємодії. Алгоритмізовано процес такого узгодження для підприємств, що випускають технічно складну продукцію з виділенням в ньому функціональних завдань маркетингу. Запропонований підхід дає змогу досягати ефекту ресурсно-технологічної синергії, підвищуючи на основі узгоджених технологічних змін і маркетингових рішень ринковий потенціал усіх учасників технологічного партнерства. Визначено також організаційно-економічні умови, за яких таке партнерство в процесах створення споживчої цінності стає недоцільним з погляду власника ключової технології.
РОЛЬ МІЖНАРОДНИХ ЕКОНОМІЧНИХ ОРГАНІЗАЦІЙ У РЕГУЛЮВАННІ ЗОВНІШНЬОЇ ТОРГІВЛІ
Authors: ЩЕРБАН Марія
Published: January 2025

У статті розглядається роль міжнародних економічних організацій у регулюванні зовнішньої торгівлі, яка є важливим елементом світової економіки та ключовим фактором розвитку багатьох країн, особливо тих, що розвиваються. Зосереджено увагу на таких організаціях та їх основних функціях як Світова організація торгівлі (СОТ), Міжнародний валютний фонд (МВФ), Світовий банк, а також на регіональних інституціях. Проаналізовано їхній внесок у створення сприятливих умов для міжнародної торгівлі, забезпечення фінансової стабільності, лібералізацію ринків і підтримку багатостороннього співробітництва.У роботі висвітлено основні механізми регулювання зовнішньоторговельної діяльності через впровадження міжнародних стандартів, процедур розв’язання суперечок, а також заходів тарифного та нетарифного регулювання. Проаналізовано позитивну динаміку впливу міжнародних економічних організацій на зменшення економічної нерівності, стимулювання інвестицій і сприяння сталому розвитку, а також на виклики, з якими вони стикаються. Серед них — зростання екологічних загроз, нерівність між розвиненими країнами та країнами, що розвиваються, необхідність адаптації національних економік до умов глобалізації.Особливу увагу приділено співпраці України з міжнародними економічними організаціями у сфері зовнішньої торгівлі. Розглянуто переваги такої взаємодії, зокрема доступ до нових ринків, інтеграція у світову економіку, отримання технічної та фінансової допомоги, а також основні виклики: конкуренція на міжнародному ринку, протекціоністські заходи інших країн, необхідність гармонізації законодавства із міжнародними нормами.Підкреслено важливість діяльності міжнародних економічних організацій як регуляторів зовнішньої торгівлі та визначає їхній вплив на вирішення глобальних економічних проблем, розвиток міжнародного співробітництва та зміцнення економічної стабільності країн-членів.Таким чином, проведене дослідження дозволяє глибше зрозуміти вплив міжнародних економічних організацій на глобальну економіку, що є важливим для науковців, політиків і практиків.
Peran Word Of Mouth Memediasi Pengaruh Social Media Marketing Dan Brand Image Terhadap Keputusan Mahasiswa Memilih Lembaga Pelatihan Kerja (LPK) PPLP Dhyana Pura Badung
Authors: Lilyk Dwi Astuti Rai , Dewi Luh Komang Candra , Kartika Yuni L.K Herindiyah
Published: January 2025

This research aims to determine and analyze the role of word of mouth in mediating the influence of social media marketing and brand image on students' decisions to choose LPK PPLP Dhyana Pura in Badung. The population in this study was 539 students of the PPLP Dhyana Pura Job Training Institute (LPK) for the 2023/2024 academic year.  Samples were determined using the Slovin formula with a sample size of 100 samples. Data collection in this research used questionnaires with SPSS data analysis techniques. Researchers used three types of variables. The validity test is carried out using the SPSS program where an instrument is said to be valid if r ≥ 0.30 and if the value is smaller it is considered invalid so that the variable in question can be eliminated. To calculate the reliability value, use a Cronbach alpha value above 0.6. The results of this research show that social media marketing has a positive and significant influence on student decisions, brand image has a positive and significant influence on student decisions, social media marketing has a positive and significant influence on word of mouth, brand image has a positive influence on word of mouth, word of mouth has an influence positive and significant on student decisions. Social media marketing and brand image indirectly have a positive influence on student decisions through word of mouth mediation.
The Concept of Nationhood and the Implementation of Hadith on Nationalism in the Salafi Perspective: A Critical Study of Contemporary Islamic Law
Authors: Suwarjin  , Iim Fahimah  , M. Aziz Zakiruddin  , Bariah Safrut
Published: January 2025

This study critically examines the concept of nationhood and nationalism as understood by the Salafi group and analyzes the implementation of hadiths related to nationalism within the framework of contemporary Islamic law. Using a qualitative field research approach, the study focuses on approximately 200 Salafi adherents spread across Java and Sumatra. Informants were selected through purposive sampling, and data collection methods included interviews, surveys, and documentation. The research uncovers diverse interpretations of nationhood and nationalism within the Salafi community. A minority of Salafi adherents view nationalism as lacking a strong foundation in Islamic law, considering it a secular concept incompatible with Shari'ah. However, the majority, influenced by contextualist approaches in contemporary Islamic jurisprudence, argue that nationalism aligns with Islamic principles, particularly when understood as a form of maslahah and ukhuwwah wathaniyyah. This perspective is supported by contemporary Islamic scholars who emphasize protecting societal harmony and national unity as part of maqasid al-shari'ah. In practice, Salafi adherents demonstrate their acceptance of nationalism through various socio-religious activities. For instance, Salafi educational institutions integrate the study of Indonesia's independence history into their curriculum, emphasizing the moral responsibility of contributing to national welfare. This study makes academic contributions by providing a deep understanding of how contemporary Salafi groups connect Islamic teachings with modern concepts of nationhood, enriching the discourse on the adaptability of Islamic law in addressing contemporary socio-political challenges, and offering a practical framework for integrating religious values with national identity. It also contributes to discussions on pluralism and nation-building within an Islamic context.