bluuebunny/crossref_metadata_2025 huggingface dataset:
Peranan Cost Controller Dalam Pengendalian Biaya Operasional Pada Swiss-Belhotel Silae Palu
Authors: Tito Yanuar Dana  , Moh. Ali Murad  , Wiri Wirastuti
Published: September 2024

One of the supporters of the Ministry of Tourism and Creative Economy in improving the economy, especially in the field of tourism destinations, namely the Hospitality Industry. The main purpose of the hotel industry is as a means of accommodation for temporary accommodation for guests who come from various places and places to conduct business meetings, seminars, wedding receptions, workshops, national meetings and other activities. In addition, the role of the hospitality industry is very helpful for tourists who are visiting to travel with lodging services provided by hotels. To compete in the hotel industry requires a strong management structure, especially in terms of controlling operational costs. Therefore, the company needs a cost control. Cost Control is one component to support the running of business activities in hotel companies. The role played by the cost controller is inventory, supervision and control of hotel spending costs to achieve.
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pelanggan UD Brontoseno Nganjuk
Authors: Septian Andika Pratama
Published: September 2024

This study aims to determine the effect of product quality (X1) and price (X2) on customer satisfaction (Y) at UD. Brontoseno Nganjuk. This type of quantitative research Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples was 75 respondents at UD. Brontoseno Nganjuk. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at UD. Brontoseno NganjukThe research results obtained multiple linear regression equation Y = 3.230 + 0.193X1 + 0.481X2 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Price has a significant effect partially on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that Product Quality and Price have a simultaneous and significant effect on UD Customer Satisfaction. Brontoseno Nganjuk.
Analisis Pengaruh Modal Dan Biaya Produksi Terhadap Pendapatan Usaha Mikro, Kecil Dan Menengah Depot Isi Ulang Air Minum Di Kota Palangka Raya
Authors: Dicky Perwira Ompusunggu  , Leli Astuti Gulo
Published: September 2024

This study aimed to analyze the effect of capital and production costs on the income of micro, small and medium enterprises at the city of Palangkaraya drinking water filling depot. This research will provide a clearer picture of the factors that affect the income of a drinking water-filling depot business. The quantitative approach to multiple regression analysis is a method of conducting research by focusing on the relationship between variables using quantitative data. From this study, capital and production costs significantly influence the income of micro and SME enterprises at drinking water filling depots in Palangkaraya City. Revenue increases when capital and production costs increase; income decreases when it decreases. Together, these two effects explain 60.3% of income inequality. Suggestions for future researchers are to expand the scope of their research by considering other factors that can affect the income of micro, small and medium enterprises (UMKM) drinking water stations, such as Business location, product quality, and marketing strategy.
Analisis Strategi Bisnis Usaha Mikro Kecil Menengah Toko Kue (Studi Kasus Pada Toko Kue “Olahan Mey” Di Palangka Raya)
Authors: Muhammad Farras Nasrida  , Lily Zahra Firdausya  , Leli Astuti Gulo
Published: September 2024

Bakery store business analysis is an attempt to understand the factors that affect the performance of a bakery store in a competitive market. In this analysis, several key factors such as the external environment, the internal environment, as well as social and cultural factors need to be taken into account. In bakery store business analysis, several analysis methods can be used such as SWOT analysis, Five Forces analysis, and market analysis. These methods can help the bakery store identify existing opportunities and challenges and find the right business strategy to optimize the performance and growth of the bakery store. By conducting proper business analysis, the bakery store can optimize its performance and increase profits. In addition, business analysis can also help the bakery store to stay competitive in an increasingly competitive market and adapt to changes.
Refleksi Penelitian Budaya Kerja Pada Instansi Pemerintahan
Authors: Sammy Rifah Sihombing  , Khairul Ikhwan
Published: September 2024

Organizational culture is a link between members, so an organization must have a strong culture, aligned commitments and shared beliefs to increase its global competitiveness. The purpose of this study is to provide an overview or description of the development of organizational culture research in Indonesia. The method used is a literature study related to the field mapping method (Hesford et al., 2007). In this study, articles are organized based on topic, research method, and research field. The most studied dependent variable is employee performance, the most studied independent variable is organizational culture. The research method uses a qualitative method in the form of a literature review of previous studies.
Peran Keterikatan Pegawai Sebagai Mediasi Self Efficacy Dan Workplace Spirituality Untuk Meningkatkan Kinerja Pegawai
Authors: Isna Mazroatul Ulfa  , Sih Darmi Astuti*
Published: September 2024

Penelitian ini bertujuan supaya menguji pengaruh self efficacy dan workplace spirituality pada kinerja pegawai melalui keterikatan pegawai sebagai variabel intervening. Penelitian ini menggunakan analisis eksplanatori yang menjelaskan fakta/data-data yang diperoleh dengan metode survey menggunakan kuesioner secara langsung ke DP3AP2KB Provinsi Jawa Tengah. Populasi dalam penelitian ini adalah seluruh pegawai yang berjumlah 101 pegawai, skala likert dipergunakan dalam studi ini. Metode analisis statistik mempergunakan analisis regresi linier berganda, menggunakan SPSS Versi 24. Penelitian menemukan bahwa (1) self efficacy memiliki pengaruh terkuat untuk me ingkatkan kinerja pegawai melalui keterikatan pegawai, (2) workplace spirituality berpengaruh pada kinerja pegawai melalui keterikatan pegawai, (3) self efficacy berpengaruh langsung pada kinerja pegawai, dan (4) workplace spirituality berpengaruh langsung pada kinerja pegawai.
Success of Business Management Education in the Family: Systematic Literature Review (SLR)
Authors: Sriarianie Sriarianie  , Hanik Munaddifah  , Tita Ratnawati  , Ludi Wishnu Wardana  , Aniek Indrawati  , Bagus Setiawan
Published: September 2024

There are various kinds of business applications in this country, including one of them is a business in the family. Business management education in the family is very important to ensure the survival of each family member.  This research is a systematic literature review (SLR) that discusses the success of business education and management in the family. Literature study research is a process or activity of collecting data from various literatures such as books and journals to compare the results of one research with another. There are 10 articles related to the success of business management education in the family, these 8 journals will be used in answering the next problem formulation. From several articles that have been reviewed, there are several determining factors for the success of business management education in the family including Market Assessment, Understanding Customer Satisfaction, Understanding Innovation Development, and Being Able to Find Appropriate Human Resources.
ANALISIS KUALITAS PRODUK DALAM MENINGKATKAN PENJUALAN PADA PD. MUSTIKA PRIMA TELUR
Authors: Siti Sabira Azzahra Janah  , Syifa Pramudita Faddila
Published: September 2024

Adanya penelitian ini untuk mengetahui mengenai kualitas produk yang ditawarkan oleh PD. Mustika Prima Telur dalam meningkatkan penjualan, karena seringnya terjadi kerusakan pada produknya terutama pada produk telur mereka sehingga hal tersebut memberikan kerugian dalam penjualannya. Metode penelitian ini menggunakan menggunakan metode pendekatan kualitatif bersifat deskriptif. Data yang digunakan yaitu dengan adanya wawancara, observasi serta dokumentasi dengan konsumen, pemilik, dan karyawan PD. Mustika Prima Telur. Hasil penelitian ini menunjukan kualitas produk yang baik merupakan faktor penting dalam meningkatkan penjulan, serta konsumen menjadi puas dan melakukan pembelian ulang produk yang di tawarkan oleh PD. Mustika Prima Telur. Pembahasan mengenai kualitas produk menjadi faktor dalam meningkatkan penjualan, dimana dalam menjalankan sebuah usaha perlu diperhatikan dengan baik kualitas produk yang akan di jual sehingga upaya – upaya apa saja yang penting untuk meningkatkan penjualan harus diperhatikan oleh pelaku usaha. Seperti daya tahan, kinerja, maupun faktor lain dalam kualitas produk yang baik.
Strategi Bauran Pemasaran Yang Digunakan My Kripick PT Bayou Berjaya Indonesia Untuk Meningkatkan Penjualan
Authors: Rizky Ahmad Pribadi  , Putri Sri Lestari  , Dwi Epty Hidayaty
Published: September 2024

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.
SOCIAL MEDIA MARKETING ON CAMPUS
Authors: I Nyoman Tri Sutaguna  , Muhammad Yusuf AR  , Mashudi Hariyanto  , Geofakta Razali  , Arief Yanto Rukmana
Published: September 2024

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada
Authors: Nurfadillah  , Haryanti Intisari , M Syukur Dwiriansyah
Published: September 2024

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Pengaruh Customer Experience Dan Kepuasan Terhadap Keputusan Pembelian Ulang Di Foodbox Kota Bima
Authors: Miftahul Janah  , Intisari Haryanti  , Sri Ernawati
Published: September 2024

This type of research is associative research which aims to determine the effect of Customer Experience and Satisfaction on Repurchasing Decisions at Foodbox Kota Bima. The population in this study were all people in Kota Bima who had bought from Foodbox Kota Bima. The sample was determined by accidental sampling technique with 70 respondents. The data collection method used was observation, questionnaire (questionnaire), and library research. Data analysis techniques used in this study were instrument tests (validity and reliability tests), multiple linear regression analysis, correlation coefficients, coefficients of determination, T-tests, and F-tests, using the SPSS program. The results of the analysis using the t test show that the independent variable, namely Customer Experience (X1), has no significant effect on the repurchase decision (Y), and satisfaction (X2) has a positive and significant effect on the dependent variable, namely the repurchase decision (Y). Then the results of the analysis using the F test show that the two independent variables, namely Customer Experience (X1) and Satisfaction (X2), simultaneously have a significant effect on the dependent variable, namely Repeat Buyer Decision (Y).
Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes
Authors: Mey Nur Aisyah  , Citra Mega Suara  , Ari Kristiana  , Dumadi Dumadi  , Nasiruddin Nasiruddin
Published: September 2024

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.
The Impact Of Financial Literacy On Human Capital Development In Micro, Small And Medium Enterprises
Authors: Erwin Ernestus Kadar Slamet
Published: September 2024

This qualitative study aims to explore the impact of financial literacy on human capital development within micro, small, and medium enterprises (MSMEs). The research utilizes a descriptive qualitative approach to delve into the intricate relationship between financial literacy and human capital enhancement. Sampling technique employed purposive sampling to select MSMEs owners and employees who possess varying degrees of financial literacy. Data analysis involves thematic analysis, allowing for the identification of recurring patterns and themes within the collected data. The findings underscore the pivotal role of financial literacy in fostering human capital development within MSMEs, highlighting its significance in promoting entrepreneurial success, enhancing decision-making processes, and facilitating business growth. This study contributes to the existing body of knowledge by providing insights into the mechanisms through which financial literacy influences human capital development within the context of MSMEs.
Strategi Bisnis Pada Kelompok Usaha Batu Bata Di Kelurahan Limbung Kecamatan Bajeng
Authors: Rezki Putri Amalia  , Agung Widhi Kurniawan  , TenriSayu Puspitaningsih Dipoatmodjo
Published: September 2024

Rezki Putri Amalia’s 2023. “Business Strategy in Brick Business Group in Limbung Village. Guided by Mr. Agung Widhi Kurniawan ST. MM. and Mrs. TenriSayu Puspitaningsih Dipoatmodjo SE, MM. This research aims to find out and analyze the business strategy of the Brick Craftsman Business Group in Limbung Village, Bajeng District, Gowa Regency and to find out the opportunities and challenges faced by Brick Craftsman Businesses in Limbung Village, Bajeng District, Gowa Regency. The number of informants in this research was 6 people as brick entrepreneurs in Limbung Village, Bajeng District, Gowa Regency. The data analysis used is SWOT analysis. The results of the research show that the business strategy of brick craftsmen in Limbung sub-district, Bajeng sub-district, Gowa Regency is expanding market share and increasing the quality of brick products. Opportunities in running a brick business in the Limbung sub-district, Bajeng District, Gowa Regency are that the product for making house stones is brick and the demand for bricks is quite high. The challenges faced by brick craftsmen in the Limbung sub-district, Bajeng sub-district, Gowa Regency, are uncertain weather and the emergence of many new business-based competitors.
Strategi Relationship Marketing Yang Dilakukan Segmen Government PT Telkom Witel Yogyakarta dalam Mempertahankan Loyalitas Pelanggan
Authors: Listy Lukita Sani  , Asmai Ishak
Published: September 2024

The trust, service and communication that exist between PT Telkom Witel Yogyakarta Government segment and its customers will make this relationship marketing strategy key in efforts to maintain customer loyalty. The purpose of this internship activity is to find out and learn good relationship marketing strategies in maintaining customer loyalty. The research method carried out by the author is a qualitative method, while the data used is primary data and secondary data. The descriptive data analysis technique used in this research is to produce a systematic, realistic and accurate picture of the relationship marketing strategy carried out by PT. Telkom Witel Yogyakarta Government Service segment in retaining customers. Results of interviews and observations of PT's Government Segment Relationship Marketing strategy. Telkom Witel Yogyakarta in Maintaining Customer Loyalty is a strategy of direct sales (direct marketing), customer service, loyalty programs, business visits and maintaining product quality.
Pengaruh Kualitas Bahan Baku dan Proses Produksi Terhadap Kualitas Produk di Elvan Fashion Production
Authors: Erik Nurjaman Sidik  , Suci Putri Lestari  , Depy Muhamad Pauzy
Published: September 2024

This study aims to determine the effect of the quality of raw materials and production processes on product quality (Case Study on Elvan Fashion Production). The method used in this study is causality through a survey approach. With a research sample of 100 labor of Elvan Fashion Production. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the quality of Elvan Fashion Production's raw materials had good criteria. The production process at Elvan Fashion Production has good assessment criteria, Elvan Fashion Production Product Quality has good criteria. Taken together the Quality of Raw Materials and Production Processes have a significant influence on Product Quality. Partially the Quality of Raw Materials has a significant influence on Product Quality. Partially, the production process has a positive and significant effect on product quality.
Analisis Perbandingan Kinerja Keuangan Bank Umum Syariah Di Indonesia Sebelum Dan Sesudah Covid 19
Authors: Alfia Dwi Damayanti  , Herudini Subariyanti
Published: September 2024

The Covid-19 pandemic is a problem for banks because it can cause problems in the real sector or potential problems for the business world in the banking sector. This of course can happen, because the banking sector is an intermediary or intermediary institution supporting the needs of investment funds in the business world. The data analysis method in this study uses quantitative analysis with a comparative approach which aims to determine differences in the financial performance of Islamic commercial banks before Covid-19 and after Covid-19 using the indicators ROA, CAR, BOPO, NPF and FDR. The source of data in this study is secondary data, in which researchers obtain financial performance data from financial reports contained in OJK. The results of this study indicate that the financial performance of Islamic Commercial Banks compared to before Covid-19 has decreased in the financial ratios ROA, FDR, BOPO after Covid-19 while the ratio of CAR, NPF after Covid 19 has increased compared to before Covid-19.
Pengaruh Rekrutmen Dan Motivasi Karyawan Terhadap Kinerja Karyawan PT Alfamart Cileungsi
Authors: Neng Elisnawati  , Suhardoyo Suhardoyo  , Lela Elvira
Published: September 2024

This study aims to determine the Effect of Recruitment, Employee Motivation on Employee Performance at PT Alfamart Cileungsi. The research method used is a quantitative research method with primary data obtained from questionnaire data measured using a Likert scale. The population of this research is employees of PT Alfamart, especially in the recruitment, learning and development section. The sampling technique used in this study was to use a saturated sample with a total of 45 respondents. The data analysis technique used was multiple linear regression which was processed with the help of the IBM SPSS 26 for Windows program. The results of this study prove that the influence of recruitment has an effect on employee performance, employee motivation has an effect on employee performance at PT Alfamart Cileungsi.
Pengaruh Literasi Keuangan dan Sikap Keuangan terhadap Perilaku Manajemen Keuangan pada Pelaku UMKM di Kabupaten Kolaka
Authors: Muh. Herdiansyah  , Fitri Kumalasari  , Niar Astaginy
Published: September 2024

This research aims to determine: 1) The influence of financial literacy on financial management behavior among Small Medium Enterprise (SME) in Kolaka Regency. 2) The Influence of Financial Attitudes on Financial Management Behavior among SME owner in Kolaka Regency. This research is a research employed quantitative approach. Data collection of the research used observation, documentation and distribution of questionnaires. The population of this research is SME owner in Kolaka Regency. Meanwhile, the sample for this research consisted of 386 respondents using purposive sampling techniques, namely the technique of determining certain criteria. Research instrument testing used validity and reliability tests with SPSS 25.0. The data analysis technique used is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that the Financial Literacy variable has no influence on the Financial Management Behavior of SME owner. And the Financial Attitude variable has a positive and significant effect on Financial Management Behavior of SME owner.
Analisis Perbandingan Kualitas Produk Dan Harga Pada Marketplace Shopee Dan Lazada
Authors: Vera Damayanti  , Muhajirin Muhajirin
Published: September 2024

This research aims to determine whether or not there is a difference between product quality and price on the Shopee and Lazada Marketplaces. The research method used was comparative and the sampling technique was carried out using the Rao Purba technique because the population in this study was infinite so that the sample obtained was 96 respondents consisting of 48 respondents using the Shopee marketplace and 48 respondents using the Lazada marketplace. The analysis techniques used in this research are validity tests, reliability tests and Independent Sample t-tests. The results of this research show that there is no difference between product quality and price on the Shopee and Lazada Marketplaces.
Pengaruh Lingkungan Kerja Fisik dan Kompensasi terhadap Kinerja Guru MA Ma’arif Udanawu Blitar
Authors: Nurul Anisah  , Diana Ambarwati  , Lina Saptaria
Published: September 2024

This study discusses the influence of the physical work environment and the damage to the performance of ma'arif Udanawu Blitar teachers. the method used in this research is descriptive quantitative. The population used in this study were the mothers/fathers of teachers in Ma Ma'arif Udanawu Blitar, totaling 86 teachers. The sample used in this study is the entire population, namely 86 samples. The sampling method used is non-probability sampling technique with saturated sampling technique. Data processing in this study is using the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, T Test, F Test and Coefficient of Determination,. The results of this study are that the physical work environment has a partial effect on performance with a significant 0,000 <0,05. Compensation has a partial effect on performance with a significant 0,005 <0,05. The physical work environment and alarms have a simultaneous effect on performance with a significant 0.000 <0.05.
Hubungan Antara Kepemimpinan Melayani Dan Kepribadian Dengan Kinerja Pegawai
Authors: Raden Muhammad Syakur Fathurrahman  , Sri Sundari  , Marisi Pakpahan
Published: September 2024

The performance of human resources can be influenced by the conditions of servant leadership that are formed. Factors that influence employee performance in servant leadership include a lack of commitment from employees towards understanding the values ​​and rules that have been established, a lack of disciplined behavior, a lack of inheritance of servant leadership, and a lack of understanding organizational identity. These things cause service leadership to be less than optimal in achieving the stated vision and mission of the organization. One factor in good servant leadership is that it requires commitment from all members of the organization under the leadership of someone who is able to influence all members of the organization and is expected to be able to build good and strong servant leadership. survey research design with a correlational approach. The approach used is a quantitative approach as the basis for analysis. There is a positive, very significant and strong relationship between servant leadership and employee performance. There is a positive, very significant and strong relationship between Personality and Employee Performance. There is a positive, very significant and strong relationship between Servant Leadership (X1) and Personality (X2) together with Employee Performance (Y). The two go hand in hand, which means that the higher the Service Leadership and Personality together, the higher the Employee Performance.
Pengaruh Strategi Content Marketing Instagram Terhadap Point Of Purchase Kruv Studio
Authors: Talita Karisma Syaharani  , Nurul Azizah
Published: September 2024

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai Kelurahan Di Kecamatan Penajam Kabupaten Penajam Paser Utara
Authors: Mahdalena Mahdalena  , Mulyadi Hamid  , St. Rukaiyah
Published: September 2024

This research aims to determine and analyze the influence of leadership on the Performance of Regional Government Employees in North Penajam Paser Regency, determine and analyze the influence of Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency and determine and analyze the Influence of leadership and Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency. The research method used is quantitative descriptive research using Multiple Linear Regression data analysis using SPSS software. Primary data was obtained from respondents, namely Pegawai sub-district, Penajam sub-district, North Penajam Paser Regency. The population was 395 ASN and through sampling using the Slovin formula with a margin of error of 5%, a sample of 199 respondents was obtained. The results of the research show that partially there is a positive influence between Leadership and Work Motivation on the Performance of Village Employees in Penajam District, North Penajam Paser Regency. Together, leadership and work motivation also have a positive influence on the performance of village employees in Penajam District, North Penajam Paser Regency.
Manajemen Evaluasi Kinerja: Dampak Kepemimpinan di The Jungle Bogor
Authors: Adie Nugraha Natanegara  , Sri Sundari  , Marisi Pakpahan
Published: September 2024

This journal aims to analyze organizational performance evaluation by focusing on the impact of leadership at The Jungle Waterpark Bogor. The research involves data collection through feedback from various levels and functions within the organization, encompassing the perspectives of employees from various departments. Performance evaluation is conducted by considering factors such as employee well-being, recognition of rights, and interactions with leadership. The results of this study provide an in-depth understanding of how leadership influences organizational dynamics and employee performance in the entertainment industry.
Pengembangan Kompetensi ASN dari Smart ASN menuju Transformasi Digital dalam Pelayanan Publik
Authors: Gustina Theresia Lubis  , Rosari Zakia Ahadi  , Satria Nasution  , Vip Paramartha
Published: September 2024

Digital transformation has become an urgent need for the government and public sector to improve efficiency, effectiveness and quality of service to the community. The government needs to adopt concrete steps to improve ASN competency so that they can keep up with developments in information and communication technology (ICT). Implementation of the ASN competency development strategy will enable ASN to use artificial intelligence facilities for analytical purposes to improve efficiency, effectiveness and quality of public services.
Pengaruh Disiplin Kerja Dan Motivasi Terhadap Produktivitas Kerja Pegawai Pada Dinas Kesatuan Polisi Pamong Praja Dan Pemadam Kebakaran Kabupaten Sidrap
Authors: Adinda Three Ainun Haris  , Muh.Ichwan Musa  , Uhud Dharmawan Natsir
Published: September 2024

This research aims to determine the influence of work discipline and motivation on the work productivity of employees at the Sidrap Regency Civil Service Police and Fire Department. The sample in this study was 85 people, namely all employees at the Sidrap Regency Police Service and Fire Department. The data used are primary and secondary data obtained from distribution via questionnaires. The results of this research show that there is a significant influence between the variables work discipline (X1) and motivation (X2) on employee work productivity (Y) as proven through analysis of the T test and f test, where variable X has t count > t table (X1) 6.178 > 1.98932 and (X2) 2.566 > 1.98932. The results of this research also show that the calculated f value > table f (0.000 < 0.5). And R square is 35.9%.
Pelaksanaan Event Sponsorship Sebagai Implementasi Komunikasi Pemasaran Produk By.U Oleh Telkomsel Branch Surabaya
Authors: Sabhina Agni Naenara  , Yanda Bara Kusuma
Published: September 2024

Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event implementation, and observations were carried out to collect data. The data processing method used by the author is descriptive. A brief description and analysis of data collected from various sources, both direct and indirect, is presented previously. The focus of this research is the process of implementing marketing communications by the by.U. company, the data for which was collected through interviews and observation. After that, the data will be analyzed in three stages: data reduction, data presentation, and conclusion drawing. Marketing communications used by event sponsors to increase sales of by.U products consist of sales promotions, personal sales and direct marketing. This research shows that by.U controls its marketing communications by using social media, influencers, and digital placements to make customers want to buy its products. In this research, marketing communication strategies include digital placement and influencer marketing.
Pengaruh Partisipasi Anggaran Dan Budget Emphasis Terhadap Budgetary Slack Dengan Pertimbangan Etika Sebagai Variabel Moderasi
Authors: Fadhlurrahman Dwi Febrianto  , Noor Endah Cahyawati
Published: September 2024

This study aimed to examine the effect of Budget Participation, Budget Emphasis on Budgetary Slack with Ethical Consideration as Moderating Variable. This kind of study is quantitative research with primary data collected in a questionnaire distributed to 38 respondents. The data is processed with multiple linear regression analysis by using Statistical Program for Social Science (SPSS). The results showed that budget participation and budget emphasis has effect on budgetary slack. Meanwhile, ethical considerations cannot moderate the relationship between budget participation and budget emphasis on budgetary slack.
Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang
Authors: Vera Maria  , Sebastian Nicodemus Gunawan  , Najla Indira Faradiva  , Hilda Agustiani  , Dinda Cahya Ramadhan  , Fadya Salamah
Published: September 2024

The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia has been quite rapid, especially with the occurrence of the Covid-19 pandemic worldwide, which has dampened economies globally. Several studies have also found that MSMEs and cooperatives play a crucial role in driving local economic growth by creating new job opportunities, especially in underdeveloped areas. With the presence of MSMEs and support for digitalization through the utilization of e-commerce platforms, this becomes one of the essential strategies for MSME players in Indonesia, particularly in Serang City, to market and promote their products widely. The research method employed is a case study based on previous research on the impact of MSMEs that have adopted e-commerce. The research results indicate that the implementation of e-commerce has a significant positive influence on the growth of MSMEs in Serang City.
Pengaruh Komitmen Profesional, Komitmen Organisasi Dan Intensitas Moral Terhadap Intensi Untuk Melakukan Whistleblowing
Authors: Muhammad Esa Seprtian  , Muhammad Maulana Hafizh  , Nera Marinda Machdar
Published: September 2024

This article examines the influence of the variables of professional commitment, organizational commitment and moral intensity on the intention to carry out Whistleblowing. This article was reviewed using relevant previous research as a research source. The results of this article show that: 1). Professional Commitment influences Intention to Whistleblowing, 2). Organizational Commitment influences Intention to Whistleblowing, 3). Moral Intensity influences Intention to Whistleblowing.
Penilaian Tingkat Kesehatan Keuangan Badan Usaha Kredit Pedesaan (BUKP) Di Kabupaten Sleman
Authors: Ferdiansyah Rizki Fakhrurozi
Published: September 2024

This research aims to determine the level of financial health of Rural Credit Business Entities (BUKP) in Sleman Regency. As well as to find out what obstacles and barriers exist in Rural Credit Business Entities (BUKP) in Sleman Regency. This research applies descriptive qualitative research methods, where the source of research data comes from the Regional Secretariat of Sleman Regency. Data sources used in this research include primary data and secondary data. Research data includes the results of interviews, observations and document reviews, as well as information from previous researchers which is used as a theoretical reference. The results of this research show efforts to increase the health level of BUKP in 17 sub-districts in Sleman Regency. Through calculations carried out on the aspects of NPL, LDR, RTA, RTE, NIM, BOPO and CAR, results can be found on the level of financial health of Rural Credit Enterprises (BUKP) in 17 sub-districts in Sleman Regency. In particular, for academics who study the criteria for assessing the level of financial health of BUKP, it is hoped that this research can serve as a comparison and at the same time a reference in exploring this problem. The agencies that host research may vary, but the basis and framework of this research can help researchers who wish to conduct similar research to explore various issues related to the criteria for assessing the level of financial health of BUKP.
Pengaruh Jam Kerja Fleksibel dan Kompensasi terhadap Loyalitas Kerja Pengemudi Gojek di Bekasi Barat
Authors: Riswanda Ihza Rizky  , Tyna Yunita  , Tungga Buana Irfana  , Hasanuddin Hasanuddin  , Franciscus Dwikotjo Sri Sumantyo
Published: September 2024

This research aims to find out, analyze and prove that employee work loyalty among Gojek drivers is partially influenced by flexible working hours and compensation. The research design uses quantitative research with a survey approach, the research population is 164 Gojek Drivers in the community in Bintara, West Bekasi. The sample measurement technique uses the formula Hair et al. (1998). With the accidental sampling method. The data collection technique used was a questionnaire. Data collection was carried out using a questionnaire distributed directly to 110 Gojek drivers in West Bekasi. The data was analyzed using SEM based on Partial Least Square with the help of Smart PLS Software.4. The analytical method used is outer model test, inner model test, hypothesis test. The research results show that (a) flexible working hours have a positive effect on work loyalty, (b) work rewards have a positive effect on work loyalty, (c) flexible work hours have an effect on compensation, (d) flexible work hours have an effect on work loyalty through the mediation of compensation.
Pengaruh Profitabilitas, Kepemilikan Manajerial, Ukuran Perusahaan dan Leverage terhadap Nilai Perusahaan
Authors: Ambar Dwi Narwatih  , Slamet Mudjijah
Published: September 2024

This research aims to determine the effect of Profitability, Managerial Ownership, Company Size and Leverage on Company Value in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2019–2023 period. The sample for this research is 24 companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2019-2023 period. This research was carried out using the multiple linear regression method assisted by the SPSS version 22.0 program and Microsoft Excel 2010. The results of the research show that Profitability has an effect on Company Value, Managerial Ownership has no effect on Company Value, Company Size has a negative effect on Company Value, Leverage has an effect on Company Value.
Pengaruh Brand Image, Korean Wave, Sikap Fanatisme, dan Brand Ambassador terhadap Keputusan Pembelian Ultra Milk Edisi Kolaborasi Stray Kids
Authors: Valentia Eka Ardani  , Krisna Mutiara Wati
Published: September 2024

Ultra Milk is a milk brand using UHT (Ultra High Temperature) technology and one of the products that dominate the Indonesian market. The rising trend of South Korean culture has led Ultra Milk to collaborate with South Korean entertainment artists. Capitalizing on fanaticism, Ultra Milk chose Stray Kids as a brand ambassador by issuing a limited edition photocard. The study aims to determine the effect of brand image, Korean wave, fanaticism, and brand ambassador on purchasing decisions for Ultra Milk products in the Stray Kids collaboration edition. Using a quantitative approach. Research data sources come from primary and secondary data. Primary data was obtained by distributing questionnaires to respondents. Secondary data sources are obtained from journals and books. Data collection techniques using non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of Stray Kids fans, aged 20-25 years, and had purchased Stray Kids Ultra Milk products. The data was processed using SmartPLS 4.0 software. The results showed that brand image, Korean wave, fanaticism attitude, and brand ambassador have a positive and significant effect on purchasing decisions.
Keys to Successful Civil Servant Performance in the Digital Era: Explaining the Role of Visionary-Participative Leadership and Digital Technology Literacy
Authors: Yunita Tri Susilowati  , Emiliana Sri Pudjiarti  , Agustin Nurcahyanti  , Hendrik Setiawan  , Yulia Adityorini
Published: September 2024

This study investigates the correlation between visionary-participative leadership style, digital technology literacy, employee involvement, and civil servant performance within the digital transformation context of the Semarang City Regional Revenue Agency. Employing a quantitative methodology, a survey of 105 staff members is conducted. The investigation in this research utilized Structural Equation Modeling methodologies employing the Partial Least Squares (PLS-SEM) framework. This study underscores the significance of adopting a holistic method toward advancing human capital by combining the improvement of digital competencies with tactics to enhance employee involvement. Study findings indicate that digital technology literacy skills substantially and constructively influence employee engagement and performance. Visionary-participative leadership positively impacts employee engagement, yet its direct effect on performance is deemed insignificant. Employee involvement is demonstrated to have a significant and favorable impact on performance. Theoretical and practical implications emphasize the necessity of crafting a more tailored digital transformation framework for the public sector and the importance of revamping leadership development initiatives to address the intricacies of bureaucracy in the digital age.
Pengaruh Struktur Aktiva, Debt to Assets Ratio, Return on Equity Ratio dan Dividend Payout Ratio Terhadap Price Book Value
Authors: Juli Ani  , Slamet Mudjijah
Published: September 2024

This research examines the impact of Asset Structure, Debt to Assets Ratio, Return on Equity, and Dividend Payout Ratio on Price to Book Value. It focuses on non-banking firms listed in the LQ45 Index on the Indonesia Stock Exchange from 2019 to 2023. Utilizing secondary data and purposive sampling, the study analyzed a sample of 16 non-banking companies out of a population of 38. Multiple linear regression analysis was conducted using SPSS version 22. The results show that Debt to Assets Ratio, Return on Equity, and Dividend Payout Ratio affect Price to Book Value, while Asset Structure does not. Asset Structure does not..
Pengaruh Komunikasi terhadap Kinerja Karyawan pada Hotel Tentrem Yogyakarta
Authors: Hadyan Wahyu Dewanto  , Irene Hanna H. Sihombing  , Ida Ayu Kalpikawati
Published: September 2024

Communication plays a crucial role in influencing employee performance. Performance decline is often caused by communication issues, particularly in the hotel back office, such as the lack of effectiveness in information delivery and miscommunication among employees. This study aims to analyze the impact of communication on employee performance at Hotel Tentrem Yogyakarta. The data used includes quantitative data from employee performance evaluations in 2023, the number of employees, employee communication levels from 2019-2023, and qualitative data from interviews with human resources. The study population consists of 241 employees at Hotel Tentrem Yogyakarta. Data was collected using documentation and questionnaires distributed to respondents. Data analysis techniques include validity testing, reliability testing, normality testing, heteroskedasticity testing, simple linear regression, t-test, and coefficient of determination (R²). The study findings show that the calculated t value (38.728) is greater than the t table value (0.1264) with a significance level of 0.000, indicating a positive and significant effect of communication on employee performance at Hotel Tentrem Yogyakarta. The coefficient of determination value of 0.863 indicates that 86.3% of the impact on employee performance is due to communication, while 13.7% is influenced by other factors outside the scope of this study.
Minimalisasi Pengaruh Ketidakseimbangan Beban Transformator Distribusi Terhadap Arus Netral Di PT. PLN (Persero) ULP Sentani Penyulang Matoa
Authors: Dultudes Mangopo  , Ekawati Margaretha Ohee
Published: September 2024

Ketidakseimbangan beban sistem tiga fasa adalah permasalahan yang tidak asing lagi bagi peneliti dan teknisi sistem tenaga listrik. Akibatnya dapat menimbulkan adanya susut daya pada jaringan distribusi. Seiring sistem distribusi tenaga listrik yang terus tumbuh dalam ukuran dan kompleksitas, minimalisasi susut daya dapat menghasilkan penghematan yang besar bagi penyedia tenaga listrik. Tujuan penelitian adalah menentukan persentase pembebanan transformator, ketidakseimbangan beban trafo,serta minimalisasi susut daya trafo. Metode penelitian adalah pengambilan data primer dan sekunder pada  trafo distribusi 250 kVA dan 100 kVA penyulang Matoa Sentani.  Berdasarkan hasil analisis persentase pembebanan tertinggi pada trafo STN-052 sebesar 76,67% LWBP dan 31,87% WBP sedangkan ketidakseimbangan terbesar  pada trafo STN-051 sebesar 13,13 % LWBP dan 34,11% WBP. Besarnya susut daya setelah penyeimbangan beban menurun secara signifikan pada trafo STN-051 sebesar 1.085,12 Watt LWBP dan 189,92 Watt  WBP sedang pada trafo STN-052 mengalami penurunan susut daya sebesar 488,43 Watt LWBP dan 127,17 Watt WBP.