bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Debt To Equity Ratio, Working Capital Turnover, Fixed Asset Turnover Dan Gross Profit Margin Terhadap Tindakan Praktik Perataan Laba Pada PT. Global Maritim Industri
Authors: Seleste Cindy , Goh Thomas Sumarsan , Elidawati Elidawati , Sagala Edison
Published: April 2023

The formulation of the problem in this study is the extent to which the influence of debt to equity ratio, working capital turnover, fixed asset turnover and gross profit margin on income smoothing practices at PT. Global Maritim Industri. The research method used in this research is a quantitative approach. The population in this study is the monthly financial statements of PT. Global Maritim Industri which consists of 48 financial statements for 2017 - 2020. The sampling method is purposive sampling, a sample of 40 financial reports per month PT. Global Maritim Industri. The data analysis model used to answer the hypothesis is multiple regression. The results showed that the debt to equity ratio, working capital turnover, fixed asset turnover and gross profit margin simultaneously had a simultaneous effect on income smoothing practices at PT. Global Maritim Industri. And partially working capital turnover and fixed asset turnover affect the practice of income smoothing at PT. Global Maritim Industri. However, debt to equity ratio and gross profit margin have no effect on income smoothing practices at PT. Global Maritim Industri.

 

Keywords : Debt to equity ratio, Working capital turnover, Fixed asset turnover, Gross profit margin and Income Smoothing Practices
Perumusan Blue Ocean Strategy Dalam Upaya Memenangkan Persaingan Bisnis (Studi Pada Barn Coffee Sukabumi)
Authors: Djorghi Emilio Reggy Sanggra , Sunarya Erry
Published: April 2023

The increasing number of Coffee Shops in Sukabumi City significantly continues to grow, making Barn Coffee required to survive and compete by determining the right strategy. Barn Coffee has implemented various strategies. In the last 3 years Barn Coffee has experienced a significant decline in profit. This study uses a qualitative descriptive method with participants being consumers who visit Barn Coffee and Nama Coffee as competitors of Barn Coffee. In the formulation of the initial strategy canvas using a scorecard approach that describes the position of Barn Coffee against its competitors. The results showed that in several factors Barn Coffee was superior to its competitors, such as taste and service. Meanwhile, on other factors such as price, sales promotion, interior and supporting facilities, Barn Coffee is still far behind compared to its competitors. there are several things Barn Coffee must do to get out of the red ocean trap and switch to the blue ocean using a blue ocean strategy. Among them are, increasing sales promotions, interior and supporting facilities as well as creating new product variants such as iced coffee strawberry, affogato with cheese, and iced coffee palm sugar.

 

Keywords : Blue Ocean Strategy, Six Road Framework, Four-Step Framework, Red Ocean Traps
Eksplorasi Strategi Bauran Ritel Terhadap Sampoerna Ritel Community Di Kecamatan Ambulu Kabupaten Jember
Authors: Susilo David Kristian
Published: April 2023

This research was conducted in the retail environment of Mitra SRC Ambulu, Jember Regency. The total population of shop consumers taken from 16 SRC partner stores is 120 people, the population in this study also acts as a sample, this study uses a purposive sample method. Data analysis using SWOT analysis. The purpose of this study was to obtain more information about the awareness, interests, and preferences of the people in Amble District, Jember Regency towards their SRC partners. Through the collection and analysis of information, public awareness emerged in Amble District, Jember Regency about the retail mix of SRC Partners. Provide advice/recommendations on effective retail and retail mix strategies to SRC partner retailers in the Ambulu area, based on an analysis conducted by SRC Ambulu partner retailers, Jember Regency. The test results state that this Strategy Store strength is used to take advantage of all existing opportunities to enable the store to have a competitive advantage (core defense) against similar markets. This strategy is applied to take advantage of existing opportunities by minimizing the weaknesses of SRC Partner retailers. This strategy uses the store's strengths to overcome existing threats. This strategy seeks to minimize existing weaknesses, as well as avoid threats from outside SRC Partner retail.

 

Keywords: Analysis, Strategy, Mix, Retail
Pengaruh Kompetensi, Disiplin, dan Stress Kerja Terhadap Kinerja Karyawan pada PT Vayata Senada Cemerlang
Authors: Olivia Olivia , Augie Seanny , Caroline Caroline , Rostina Cut Fitri
Published: April 2023

PT Vayata Senada Cemerlang is a company engaged in the sale of building material distributors. So that in the company there are various employee problems such as decreased performance. Employee performance decreased due to several factors, namely competence, discipline and employee work stress. This research will be conducted with a quantitative approach that is descriptive explanatory. Methods of data collection can be done with a questionnaire. The method used is multiple regression. The results of this study indicate that the results of the calculation of the partial hypothesis testing obtained the value of tcount |2,612| > ttable |2.04|and significant 0.014 <0.05. Discipline variable obtained tcount |3,000| > ttable  |2.04| and significant at 0.005 < 0.05. The work stress variable obtained the value of tcount |-3,169|> ttable |-2,04| and a significant value of 0.003 <0.05. Test results Fcount |14,790| > Ftable |2.91| and significance probability 0.000 < 0.05. The conclusion in this study is the influence of competence, discipline and work stress partially and simultaneously has a positive and significant effect on employee performance at PT Vayata Senada Cemerlang.

Keywords :  Competence, Discipline, Work Stress, Performance
Optimalisasi Kesejahteraan Dan Mutasi Dalam Meningkatkan Kinerja Karyawan (Studi Empiris Pada: Karyawan Pt Haleyora Powerindo Area Sukabumi)
Authors: Wicaksono Rahmat Setyo , Norisanti Nor , Saori Sopyan
Published: April 2023

Advances in technology and information that are increasing rapidly, have a major impact on the economy, both in the trade, manufacturing, and service industries. This situation causes the competition between companies is getting tougher and companies are required to be able to compete. This makes human resources one of the most important assets in the survival of the company. Companies must be able to maximize the potential of existing human resources to produce optimal performance so that company goals can be achieved. However, there are problems in the study, namely the decline in employee performance which is thought to be caused by welfare and mutations that have not gone well. Researchers used a sample of 75 employees of PT Haleyora Powerindo Sukabumi Area Technical Services Section. The initial data collection was done by using interviews and direct observation. The data analysis technique used is multiple linear regression analysis with the help of Statistical Product and Service Solution (SPSS) software. The results of this study indicate that welfare (X1) partially has a positive and significant effect on employee performance (Y), and mutation (X2) partially also has a positive and significant effect on employee performance (Y).

 

Keywords: Welfare, Transfer, Employee Performance
Pengaruh Profitabilitas Terhadap Pengungkapan Corporate Social Responsibility (CSR) Perusahaan High Profile
Authors: Nofrivul Nofrivul , Melia Yeni , Novelino Ade
Published: April 2023

This study aims to examine the effect of profitability on disclosure of Corporate Social Responsibility (CSR). The research method used is quantitative research with secondary data documentation in the form of financial reports or accountability reports published by the company for the period 2016-2018. With a total sample of 24 High Profile companies listed on the IDX. The statistical analysis used was a simple linear regression analysis that was preceded by a normality and linearity test as a prerequisite for the regression test and then tested for the significance of the regression coefficient (t-test) and the correlation test. The results of the hypothesis test are profitability affects the disclosure of Corporate Social Responsibility (CSR).

 

Keywords : Profitability, Corporate Social Responsibility, ROA, Global Reporting Initiative Index
Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang
Authors: Mulyadi Tirta , Cakranegara Pandu Adi , Ahmad Srifatmawati , Azizi Muhammad , Mere Kelemens
Published: April 2023

The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty.

 

Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.
Pengaruh Profitabilitas, Deviden Payout Ratio, Struktur Modal Dan Cash Holding Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Sektor Konsumsi Di Bursa Efek Indonesia (BEI)
Authors: Purnasari Nina , Rinaldo Jimmy , Jessica Jessica , Harianto Carlina
Published: April 2023

In the all-digital era, it is very easy for people to participate in transactions in the capital market. Many people judge a company based on the high / low value of a company's shares. This research has a purpose as to examine the impact of profitability, dividend payout ratio, capital structure, & cash holding on the increase/decrease in company value. In this research that we made, we agreed to use quantitative research methods, the method is to collect numerical data (quantitative) and analyzed statistically, in this case we use the SPSS application. The data we use in this research is secondary data which is obtained through the Indonesia Stock Exchange (IDX) website or www.idx.co.id. The total cooperate that we researched are 12 consumer sector manufacturing companies. The period/year of the financial statements studied is 2017-2020 (4 years) as the total data is 48 data. The results of the research show that the value of X (Profitability, Dividend Payout Ratio, Capital Structure, and Cash Holding) has a significant impact on the value of Y (Company Value). Meanwhile, simultaneously, it shows that the value of X (Profitability, Dividend Payout Ratio, Capital Structure, and Cash Holding) has an insignificant positive/negative impact on Y (Company Value).

 

Keywords : Profitability, Dividend payout ratio, Capital structure, Cash holding
Implementasi Sistem E-Procurement Dan Sistem Pengendalian Internal Terhadap Pencegahan Fraud Pengadaan Barang Dan Jasa Di Kabupaten Jombang
Authors: Dewi Cinita Ayu Puspa , Sari Rida Perwita
Published: April 2023

Tujuan penelitian ini untuk mengetahui pengaruh sistem e-procurement dan sistem pengendalian internal terhadap pencegahan fraud pengadaan barang dan jasa. Penelitian kali ini menggunakan penelitian kuantitatif. bertujuan untuk mempermudah pelaksanaan pengadaan barang dan jasa, dan memberikan laporan pengadaan barang dan jasa secara transparan sehingga meminimalkan praktik fraud di pengadaan barang dan jasa. Populasi penelitian ini yaitu Organisasi Perangkat Daerah Kabupaten Jombang dengan menggunakan 65 responden dari staff pengadaan barang dan jasa. Teknik pengujian data dalam penelitian ini menggunakan software WrapPLS 7.0. Hasil dari penelitian ini menunjukkan bahwa sistem e-procurement berpengaruh signifikan terhadap pencegahan fraud pengadaan barang dan jasa dengan nilai p-value 0,014. Begitu juga dengan sistem pengendalian internal berpengaruh signifikan terhadap pencegahan fraud pengadaan barang dan jasa dengan nilai p-value <0,001. Hal ini menunjukkan sistem pengadaan barang dan jasa di Kabupaten Jombang telah berjalan dengan baik.

Kata Kunci:  fraud, sistem e-procurement, sistem pengendalian internal, pengadaan barang dan jasa
Analisis Teknik Dasar Sepak Sila Olahraga Sepak Takraw Atlet PSTI Kota Lubuklinggau
Authors: Makhril Makhril , Syahfutra Wawan , Remora Hengky
Published: April 2023

This study aims to describe the basic techniques of pencak silat at PSTI athletes in Lubuklinggau. This research is a type of qualitative descriptive research. The subjects of this study were the trainers and students of the PSTI pencak silat, Lubuklinggau city. Data collection techniques were conducted by interview, observation, and documentation. Data were analyzed using components recommended by Miles and Huberman. Data collection was carried out in the afternoon after the data collected were immediately analyzed. The results showed that the value of the movement in the basic technique of Silat was seen when the researchers made observations. The study of the basic technique of limb attacks describes the total number of 7 students who have been observed one by one and are said to be able to perform basic techniques of silage, serve and smash correctly and appropriately. That the results of this study indicate that in carrying out the precepts of PSTI the city of Lubuklinggau is categorized as good.

Keywords: Research and Development, Soccer, Sepak Takraw.
Pelaksanaan Total Manajemen Mutu Terpadu Sebagai Upaya Meningkatkan Kualitas Pembelajaran
Authors: Naharti Maniar
Published: April 2023

This study aims to determine the implementation of total integrated quality management in an effort to improve the quality of learning at SDN 010 Bengkulu Utara. This research is a school action research (School Action Research), because the research was conducted to solve the problem of the learning process in schools. This research will be conducted at SDN 010 North Bengkulu, Bengkulu Province. The research was conducted from January to March 2019. The research subjects were the entire board of teachers, employees and students from grades I to 6 at SDN 010 Bengkulu Utara. The results of the research are the implementation of total integrated quality management can improve the quality of learning at SDN 010 Bengkulu Utara, this can be seen from the final increase in the quality of learning in the planning program by 90%, implementation 95.85%, evaluation 87.5%, monitoring 93.75% and teacher performance increased 87.5%. Conclusion, Integrated total quality management is an activity that is interrelated between components with one another to form a network of functions, especially in classroom learning, and is proven to improve the quality of learning.

 

Keywords: Implementation of Integrated Quality Management, Quality of Learning, Improvement of Learning Outcomes
Peran Orang Tua dalam Mensukseskan Pembelajaran Daring pada Masa Pandemi Covid-19 di Kelas III Sekolah Dasar
Authors: Istiadaningsih Dyah , Adisel Adisel , Fitriana Septi
Published: April 2023

The purpose of this study was to determine the extent of the role of parents in the success of the online learning system during the COVID-19 pandemic in class III of the Darul Ilmi Integrated Islamic Elementary School, Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This study uses qualitative methods with descriptive analysis and data collection techniques using observation, interviews, and documentation. The results of this study are parents have played an active role in the success of the online learning system during the COVID-19 pandemic in class III Darul Ilmi Elementary School. It can be concluded that parents have played an active role in the success of the online learning system during the covid-19 pandemic in class III Darul Ilmi Elementary School.

 Keywords: Parents, Online Learning System, Covid-19
Strategi Orangtua dalam Mengajarkan Membaca dan Menulis Anak pada Masa Pandemi Covid 19
Authors: Apriliana Yuri , Adisel Adisel , Fitriana Septi
Published: April 2023

The aim of this research is to know the parent’s strategy to teach the children in reading and writing at the covid era. The case study of the children of the third one at Rt 22 Rw 08 Panorama bengkulu. The method of theresearch that used is the field  research by descriptive Qualytative approach. the tehnique of collected data, is observation, imterview and public documentation. the problem formulation in language of the research is how the strategy that used of parents in teaching of reading and writing The children at the Rt 22 Rw 08 panorama singaranpati bengkulu The result of this research is the re are some method that used of the parents in teaching reading . of the students of Rt 22 Rw 08 panorama. they are in individual studying, integreted studying, deduction studying, discovery leasrning,  studying strategy to the student’s orientation activity : in teaching writing are strstegy rkspository, studying kooperative jigsaw, individual studying strategy to the student’s activity orientation an deduction.

 

Keywords : Parent’s Strategy, Children Read and Write
Analisis Pembelajaran Student Teams Achievement Divisions untuk Meningkatkan Motivasi Belajar Mahasiswa PGSD Universitas Madako Tolitoli
Authors: Utomo Jepri , Burhan Burhan
Published: April 2023

This study aims to identify and describe the learning of Student Teams Achievement Divisions to increase learning motivation of elementary school teacher education students at Madako Tolitoli University. The method used is a descriptive survey with a qualitative approach. The results showed that when the Student Teams Achievement Divisions learning was applied, students' motivation to learn was good, and had increased. The percentage increase in student learning motivation from learning meetings 1-2 reaches 77% in the high score range, and from learning meetings 2-3 is higher, reaching 89.3% in the very high score range. In addition, from 1-3 learning meetings the total score of each group has increased. The conclusion of this study is that the application of student teams achievement divisions learning in disaster response education courses can increase the learning motivation of PGSD students at Madako Tolitoli University.

 

Keywords: Student Teams Achievement Divisions, Learning Motivation
Pengaruh Model Problem Based Learning Terhadap Hasil Belajar Matematika Siswa SD
Authors: Fadilah Anisa Nur , Adisel Adisel , Syafri Fatrimia Santri , Suryati Suryati
Published: April 2023

The purpose of this study was to determine the effect of problem-based learning on mathematics learning outcomes for fourth grade students of SD Negeri 28 Kaur. The sampling technique in this study used a saturated sample technique where all students were sampled in the study. The researcher took class IV to serve as the research sample, which amounted to 15 students as the experimental class. The research design used in this study was only one group, so it did not require a control class. Analysis of data testing using the t test, can be seen through the normality test that was carried out previously with a significance value of 0.200> 0.05 and it was stated that the data were normally distributed. Furthermore, by using the t-test, the students' mathematics learning outcomes got an average pretest score of 67.00 and an average posttest score of 80.40 with a descriptive conclusion that there were differences in student learning outcomes. Based on the results of the Paired Sample T-Test test output, it is known that the significance value (Sig.) (2-tailed) is 0.000. Provided that if the significance value is 0.000 <0.05, then HO is rejected and Ha is accepted. So it can be concluded that there is an influence in the use of problem-based learning models in fourth grade students of SD Negeri 28 Kaur.

Keywords: Influence, Problem Based Learning Model, Mathematics
Pengembangan Lembar Kegiatan Peserta Didik Berbasis Project Based Learning di Sekolah Dasar
Authors: Hadijah Hadijah , Badarudin Badarudin , Aswasulasikin Aswasulasikin
Published: April 2023

The purpose of this study was to determine the development of Student Activity Sheets (LKPD) based on Project Based Learning (PJBL) to increase the creativity of fifth graders in thematic learning at SD Negeri Sambelia District. The method used in this research is research and development type ADDIE. Based on research on the development of Project Based Learning-based Student Activity Sheets in class V SD, among others, the Student Activity Sheets that have been developed are declared feasible and valid for use in thematic learning. This is based on the category-worthy results from material experts 77% with appropriate categories, 70% design experts with categories, and linguists 76% with decent categories. Project Based Learning-based Student Activity Sheets that have been developed are stated to be practical for use in thematic learning. This is based on the results of a small-scale trial at SD Negeri 1 Bgaik Manis which received a response of 87% from 5 students with the practical category used. Large-scale trials from public elementary schools in the Sambelia sub-district, namely SD Negeri 1 Bagik Manis, SD Negeri 1 Sambelia, and SD Negeri 1 Sambelia received a response of 81% from 30 students with a very practical category to use. Student activity sheets based on Project Based Learning Have started large-scale trials at SD Negeri 1 Bagik Manis, SD Negeri 2 Sambelia, and SD Negeri 1 Sambelia with an effectiveness test using the Gain Score, namely on the pree test that has obtained an average score The average number of students is 75 and the results of the post-

test that have been carried out have an average score of 83.3. Based on the calculation of the effectiveness using the Gain score, the acquisition value of 0.3 is obtained so that the Keyword that the Project-Based Learning-based Student Activity Sheet (LKPD) is already effective.

Keywords: Learning Method, Project Based Learning, LKPD
Pengembangan Media Pembelajaran Berbasis Powerpoint Interaktif pada Materi Peredaran Darah Kelas V SDN Rejosari
Authors: Ulfa Lailia , Friansyah Drajat , Hajani Tri Juli
Published: April 2023

This study aims to develop interactive powerpoint based learning media on blood circulation material for class V SDN Rejosari and determine the quality of interactive powerpoint-based learning media in terms of validity, practicality and potential effects of the developed media. The development model used in this study is a 4D model with the following steps: 1) Define; 2) Design; 3) Develop; 4) Desseminate. Based on the results of the validity tests conducted by linguists, material experts and media experts, they obtained an overall average score of 3,48 with Very Valid qualifications. The results obtained on the practicality aspect of the overall average of the small group test and field test of 3,47 with Very Practical qualifications, and the results obtained from the potential effect test obtained an average score which was converted into an overall percentage of 87,5% with High Effectiveness qualification.

 

Keywords: Development, Powerpoint, Interactive, Blood Circulation
Pengaruh Supervisi Kepala Sekolah dalam Meningkatkan Kinerja Pendidik di Masa Pandemi Covid-19 Di PAUD Permata Bangsa
Authors: Utami Wiwiek Zainar Sri , Garnika Eneng
Published: April 2023

The purpose of this study was to explain the effect of the supervision of the headmater to improve the pedagogical competence of teachers during the Covid 19 at PAUD Permata Bangsa. This research method is descriptive correlation, the sample sample of this research is all PAUD Permata Bangsa teachers in the academic year 2020/2021, totaling 10 teachers. The data collection technique used was a questionnaire, which was then processed through statistical analysis of SPSS version 17.00. The results showed that (1) Supervising principal are in the good category, (2) Achievement motivation of teachers are in the good category, (3) Teaching performance of teachers are in the good category, (4) supervising principal (X) has positive effect on achievement motivation teacher (Y1), (5) Teacher achievement motivation (Y1) has positive effect on the performance of teaching teachers (Y2), (6) Supervising principal (X) positive effect on the performance of teaching teachers (Y2), (7) Supervising principal (X) and Achievement motivation teacher (Y1) are jointly positive effect on the performance of teaching teachers (Y2). The conclusion is that the principal's academic supervision has a significant positive effect on the quality of education services, teacher professionalism and teacher professionalism have a positive effect on the quality of educational services.

 

Keywords: Headmaster’s Supervision, and teachers' performance
Upaya Peningkatan Belajar Tematik Melalui Model Pembelajaran Kooperatif Tipe Make A Match
Authors: Karmilah Karmilah
Published: April 2023

This study aims to improve learning outcomes of thematic learning themes 3 sub-themes of my daily tasks at home in class II B SD Negeri 47 Lubuklinggau in the 2021/2022 academic year by applying the make a match type of cooperative learning model. The method used in this classroom action research is the Kurt Lewin model in which there are 4 (four) stages, namely planning, action, observation, and reflection. The subjects in this study were second grade students of SD Negeri 47 Lubuklinggau which consisted of 25 students. The results showed that the application of the make a match type cooperative model could increase student activity. On the results of the observation of student activities in the first cycle, namely 70.83, and increased to 91.7 in the second cycle. The increase in student learning outcomes can be seen from the average score of Indonesian language subjects in the pre-cycle of 62.00 with a percentage of 48%, in the first cycle it became 71.20, with a percentage of 68%, and increased to 83.20, with a percentage 88% in cycle II. In mathematics, there was also an increase in the pre-cycle by 61.60, with a percentage of 40%, in the first cycle to 73.20 with a percentage of 72%, and increased to 84.40, with a percentage of 84% in the second cycle. In conclusion, the cooperative learning model of the make a match type can improve thematic learning outcomes.

 

Keywords: Learning Outcomes, Thematic, Make a Match Cooperative Model
Upaya Peningkatan Hasil Belajar Siswa Kelas V Dengan Menerapkan Model Paired Story Telling
Authors: Sutarmi Sutarmi
Published: April 2023

The purpose of this study was to determine the increase in student learning outcomes in understanding light and its properties in the fifth grade science subject at SD Negeri 47 Lubuklinggau by using the paired story telling learning model. The method used in this research is the Classroom Action Research (CAR) method which begins with pre-action data and is carried out in two research cycles. The results showed that student learning outcomes in pre-cycle 9 students completed (33.33%) increased in cycle 1 to 18 students completed (66.67%) and in cycle 2 managed to increase to 24 students completed (88.89%). In conclusion, the Think Pair Share learning model can improve student learning outcomes on material about natural events.

Keywords: Light, Paired Story Telling, PTK
Kepemimpinan dan Pengawasan terhadap Disiplin Kerja Karyawan
Authors: Markus Markus
Published: April 2023

This study aimed to determine the positive and significant relationship, a) leadership to work discipline, b) supervision to work discipline; c) leadership and supervision of work discipline. Data collection method used the questionnaire. The population of all employees of PT. Satria Mayangkara Sejahtera Lahat as many as 52 people and a sample of 52 people using the census method. The results showed that partially the leadership variable (X1) 5.567>2.009 was significant 0.000 <0.05, there was a significant influence of the leadership variable on work discipline. Supervision variable (X2) 15,734> 2,009, significant 0.000 <0.05, there is a significant effect of supervision on work discipline. Simultaneously 209,708>3,19 significant 0.000<0.05. In conclusion, the leadership variable, the supervisory variable and simultaneously the leadership and supervision variables have a significant influence on the work discipline variable of PT. Satria Mayangkara Prosperous.

Keywords: Work Discipline, Leadership, Supervision
Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R
Authors: Eduar Rudi , Nidyawati Nidyawati
Published: April 2023

This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Test and F Test). The results showed that the value of t count distribution channel is smaller than t table (3,597 > 4,303). Meanwhile, promotion, and the influence of both (distribution and promotion channels) on sales volume sequentially have a value of t count > t table (4.504 > 4.303; 48.236 > 19.0). The conclusion is that the distribution channel has no effect on the increase in motorcycle sales volume. Meanwhile, promotion, and the influence of both (distribution and promotion channels) were able to increase the sales volume of Honda CB 150 R motorcycles.

Keywords: Distribution Channel, Promotion, Sales Volume
Kualitas Produk dan Kualitas Layanan terhadap Keputusan Pembelian yang Dimediasi oleh Citra Merek pada Penjualan Kendaraan Bermotor Roda Empat
Authors: Tonibun Tonibun , Saparso Saparso , Wahyoedi Soegeng
Published: April 2023

This study aimed to determine the effect of product quality and service quality on purchasing decisions mediated by brand image on the sale of Wuling four-wheeled motorized vehicles. This research was conducted by non-probability sampling method with purposive sampling type. Data analysis using Smart PLS 3.3. The results showed, the value of p values ​​sequentially on the influence of brand image on purchasing decisions, service quality on brand image, service quality on purchasing decisions, product quality on brand image, product quality on purchasing decisions, product quality on purchasing decisions mediated by image. Brands, Service Quality on Purchase Decisions Mediated by Brand Image are 0.311, 0.000, 0.000, 0.000, 0.133, 0.343, 0.000. In conclusion, service quality, product quality have a significant effect on brand image, and service quality has a significant effect on purchasing decisions mediated by brand image. Meanwhile, brand image, product quality has no significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions mediated by brand image.

Keywords: Product Quality, Service Quality, Brand Image, Purchase Decision
Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen
Authors: Hartini Indra
Published: April 2023

This study aimed to determine the effect of marketing stimulus on consumer satisfaction, the effect of marketing stimulus on consumer loyalty, and the effect of marketing stimulus on consumer loyalty through the consumer satisfaction of Tanah Puyang Coffee Shop in Lahat City. This research method is descriptive analysis method and statistical analysis. The number of samples was determined using quota sampling as many as 110 customers of the Tanah Puyang Coffee Shop as respondents, while the determination of the sample was carried out using accidental sampling. Data was collected by conducting interviews based on a prepared questionnaire. Data were analyzed using path analysis. The results of the study, the value of sig in Path Analysis, namely, a) the price variable has a sig value of 0.023 < 0.05; b) The flavor variable has a sig value of 0.386 > 0.05; c) The service quality variable has a sig value of 0.00 < 0.05; d) The promotion variable has a sig value of 0.004 < 0.05. The service quality variable, promotion variable, and consumer satisfaction variable on consumer loyalty have a sig value. respectively, namely, 0.00 < 0.05, 0.005 < 0.05, 0.028 < 0.05. In conclusion, price, service quality, and promotion have an influence on consumer satisfaction. Service quality, promotion, and consumer satisfaction affect consumer loyalty. Service quality and promotion through customer satisfaction have an influence on consumer loyalty for Kedai Tanah Puyang coffee products.

Keywords: Consumer Satisfaction, Consumer Loyalty, Marketing Stimulus
Pemanfaatan Media Sosial Instagram dalam Membangun Personal Branding
Authors: Bahar Arviane Dahniarny , Maringgi Yogi , Syawal Fahria
Published: April 2023

The purpose of this study is to describe the use of Instagram social media in building Personal Branding from Doctor Ayman Alatas. This research method is a qualitative method by analyzing @aymanlatas Instagram content. The researcher describes the personal branding process by using the personal branding concept proposed by Robert Montoya. The results showed that there were three types of content uploaded by Doctor Ayman Alatas. The content is, a) content regarding daily activities, namely in carrying out their activities as a model as well as a doctor; b) content related to education on health issues; c) entertainment content. The personal branding aspect carried out by Doctor Ayman Alatas consists of 8 aspects as follows, a) specialization; b) consistency; c) differentiation; d) leadership; e) personality; f) unity; g) constancy; h) good intentions. In conclusion, from these eight aspects, Doctor Ayman shows that he wants to be known as a young millennial doctor who is witty, close to his family, has broad abilities in the health sector and also shows his Arabic blood. This was then consistently demonstrated by Doctor Ayman Alatas in the content uploaded on Instagram.

Keywords: Ayman Alatas, Young Doctor, Instagram, Social Media, Personal Branding
Pemanfaatan Media Sosial sebagai Sarana Komunikasi Pemasaran untuk Meningkatkan Brand Addiction
Authors: Pertiwi Milanita Puspita , Isnaini Muhammad , Girsang Lasmery Rosentauly Maissalinya
Published: April 2023

This study aims to find out how to use social media as a means of marketing communication for Femiaura Beauty to increase brand addiction, especially in the Tangerang Serpong area. The research method used is a qualitative method with observation and interviews. The interviews conducted were validated using triangulation of data sources. Respondents in this study were owners of Femiaura Beauty, 3 employees of Femiaura Beauty, and 7 customers of Femiaura Beauty. The collected data is analyzed using The Circular Mode of Somee analysis model, including elements of share, optimize, manage, engagement. The results showed that Femiaura beauty has used social media as a means of marketing communication well. Sales generated from social media are increasing. Many customers also promote word of mouth, review on social media, and recommend to their friends. In addition, with the existence of social media, customers become easier to communicate, no need to come to the treatment center. In conclusion, social media can be used as a means of communication in increasing brand addiction.

Keywords: Brand Addiction, E-Marketing, Social Media
Aplikasi Metode Accelerated Failure Time (AFT): Analisis Risiko Prepayment pada Kredit Kendaraan Bermotor
Authors: Kawi Yessy Noviyanti , Purwono Yogo
Published: April 2023

This study aims to measure the probability distribution of the time of payment in advance and explain the factors that can affect the risk of credit loans using the life analysis method. This research method is descriptive quantitative method. The sample of this research is motor vehicle loan financing debtors from private banks in Indonesia with an observation period between 2017-2019. The results of the study indicate that there is a 50% chance that the debtor of motorcycle and car loan financing will have an upfront payment after 21 months and 24 months from the initial loan application period. After the 44th and 68th months, the estimated probability of the debtor having a prepayment is > 99%. In conclusion, the tenor factor, credit limit, occupation, income, gender, marital status, age, and education level affect the variation in time until the payment in advance for motorcycle credit financing. Meanwhile, in addition to these factors, the additional factor of the area of ​​residence also affects the variation in the time of advance payments for car loans.

 

Keywords: Survival Analysis, Banking, Credit Loans, Accelerated Failure Time, Prepayment Time
Current Ratio, Debt to Equity Ratio, dan Return on Asset terhadap Return Saham
Authors: Hasanudin Hasanudin
Published: April 2023

This study aims to determine the effect of Current Ratio, Debt to Equity Ratio, and Return On Assets on Stock Returns in telecommunication services sub-sector companies listed on the Indonesia Stock Exchange in 2017-2021. This research method is descriptive quantitative. This data source uses secondary data in the form of financial statements from each of the telecommunications services sub-sector companies from 2017-2021. The method used in this study is multiple linear regression using the EVIEWS 9 application. The results show, Current Ratio (CR) has a positive and insignificant effect on stock returns, Debt to Equity Ratio (DER) has a negative and insignificant effect on stock returns, and Return on Assets (ROA) has a negative and insignificant effect on Stock Return. Conclusions, a) the size of the Current Ratio does not necessarily produce a high return, b) the company experiences a decrease in the value of the company if there is an increase in debt in the company; c) changes in the value of return on assets will give a negative contribution to stock returns. However, if ROA increases, the company will get a low share return contribution or vice versa, a smaller change in the value of return on assets will have an impact on higher stock returns.

Keywords: Current Ratio, Debt to Equity Ratio, Return on Assets, Stock Return
Ukuran Perusahaan, Profitabilitas, Leverage, dan Likuiditas terhadap Nilai Perusahaan Manufaktur Sektor Industri Konsumsi yang Terdaftar di BEI
Authors: Anggawinata Jennifer , Chanaka Rosita , Suwarmansyah Suwarmansyah , Kwanty Kelly , Teng Sauh Hweeh
Published: April 2023

The purpose of this study was to analyze the effect of firm size, profitability, leverage and liquidity on firm value. This research method is descriptive quantitative. The population used in this study is all manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2018-2020, the sample selected by purposive sampling technique and obtained as many as 25 samples of companies. Researchers used secondary data and tested using multiple linear regression methods. The results showed, based on the results of the T test, it was found that, a) the firm size variable has a tcount value of 1.561, with a sig value of 0.123, and a tcount value < ttable which is 1.561<1.994; b) the profitability variable has a tcount value of 7.062, with a sig value of 0.000, and a tcount > ttable value which is 7.062>1.994; c) Leverage variable has a value of tcount with a value of -0.524, with a sig value of 0.602, and a value of -tcount > -ttable which is -0.524>-1.994; d) Liquidity variable has a tcount value of -2,351, with a sig value of 0.022, and a tcount> ttable value of -2,353>1,994. In conclusion, firm size has no effect on firm value, profitability has no effect on firm value, Leverage has no effect on firm value and liquidity has no effect on firm value.

Keywords: Leverage, Liquidity, Firm Value, Profitability, Firm Size
Pengaruh Kualitas Layanan terhadap Kesetiaan Pengunjung di Desa Wisata
Authors: Tandafatu Natalia Kristiani , Rangga Yoseph Darius Purnama
Published: April 2023

This study aimed to describe and understand the tangiable, reliability, responsiveness, assurance, and empathy that can affect the loyalty of visitors in Koja Doi Tourism Village. The research method used is a quantitative method. The data used in this study is primary data in the form of questionnaires distributed to tourists visiting the Koja Doi Tourism Village, Sikka Regency. The sample used has a sampling limit of 100 respondents. The results showed, Test result F is known to be a significant value (10.033) with a significant value of 0.00 where smaller 0.05 or below 5%.   The results of the T test are known that, a) the significance value of the physical evidence of 0.049 < 0.05; b) the significance value of reliability of 0.048 < 0.05; c) the significance value of the presumption of 0.044 < 0.05; d) the significance value of the guarantee of 0.013 < 0.05; e) the significance value of the attention of 0.036 < 0.05. Conclusions, partially or simultaneously show that physical evidence, reliability, responsiveness, assurance and attention affect the loyalty of visitors..

 

Keywords: Service Quality, Visitor Loyalty, Koja Doi Tourism Village, Sikka Regency
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Minat Pembeli
Authors: Hasanah Titi
Published: April 2023

This study aims to determine the effect of location on purchase intention at Puyang Lahat Coffee Shop, the effect of service quality on purchase intention at Puyang Lahat Coffee Shop, and the effect of location and service quality on purchase intention at Puyang Lahat Coffee Shop. The data analysis method used is quantitative analysis by using validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t test and F test) and multiple regression analysis test, and coefficient determination test. . The results showed that location has a significant effect on purchase intention, this can be seen from the value of tcount > ttable (5.229 > 1.986). While service quality has a significant effect on purchase intention, this can be seen from the t count > t table (3.176 <1.986). Also, location and service quality simultaneously have a significant effect on customers, this can be seen from the F count > F table (186, 326 > 3.10) and the significance value < significance level (α) 0.05 (0.000 < 0.05 ). Conclusion, a) the increasing location and quality of service, the increasing interest in buying; b) the increasing the location, the higher the interest in buying; c) the more the location increases, the more interest in buying will also increase.

Keywords: Service Quality, Location, Purchase Intention
Kebijakan Insentif Pajak dan Sosialisasi Pajak terhadap Peningkatan Penerimaan Pajak di Masa Pandemi Covid-19 Tahun 2021
Authors: Oktaviani Dyah , Yuliati Anik
Published: April 2023

This study aims to empirically identify and analyze the effect of tax incentive policies and tax socialization on increasing tax revenue during the Covid-19 pandemic. This research method is descriptive quantitative. The population used in this study is all individual taxpayers registered at KPP Pratama Surabaya Gubeng. Sampling was carried out using a non-probability sampling technique, namely incidental sampling and using Roscoe's theory in sampling. Analysis of the existing data in this study is to use multiple linear regression analysis. The results showed that the F test value (simultaneous) on the tax incentive policy variable (X1) and tax socialization (X2), namely Fcount, was 20,023> Ftable with a sig value of <0.05. Ftable for the probability of 0.05 at the level of 2;78 which is equal to 3.11. In conclusion, tax incentive policies, and tax socialization have a simultaneous effect on tax revenue at KPP Pratama Surabaya Gubeng during the Covid-19 pandemic in 2021.

Keywords: Tax Incentive Policy, Tax Revenue, Tax Socialization
Citra Merek, Gaya Hidup, dan Servicescape terhadap Keputusan Pembelian
Authors: Suraj Suraj , Kristanto Dharma Winata , Prestasi Rico
Published: April 2023

The purpose of the study was to examine and analyze the influence of brand image, lifestyle, and servicescape on purchasing decisions of All Day Bread consumers in Medan City. This research method is descriptive quantitative. The population in this study were customers who made purchases at the All Day Bread Medan Bakery, totaling 1924 customers. Sampling using the Slovin formula, totaling 96 people. Data analysis used the classical assumption test, and the hypothesis test was multiple linear regression analysis. The results showed, a) brand image has a significant value (0.004) smaller than 0.1 and t-count (2.975) is greater than t-table (1.661); b) lifestyle has a significant value (0.005) smaller than 0.1 and t-count (2.891) is greater than t-table (1.661); c) servicescape has a significant value (0.027) smaller than 0.1 and t-count (2.240) is greater than t-table (1.661); d) brand image, lifestyle, and servicesscpae have Fcount value (37.941) greater than Ftable (2.14), and sig (0.000) less than alpha 10 percent (0.1). Conclusions, a) brand image has a positive and significant effect on purchasing decisions on All Day Bread consumers in the city of Medan; b) lifestyle has a positive and significant effect on purchasing decisions on All Day Bread consumers in Medan; c) servicescape has an effect on purchasing decisions for All Day Bread consumers in the city of Medan.

Keywords: Brand Image, Lifestyle, Purchase Decision, Servicescape
Penerapan Manajemen Mutu Terpadu (TQM) terhadap Kualitas Pelayanan di Tengah Masa Pandemi Covid-19
Authors: Hernanda Levina Isnanti Rachmania , Muslimin Muslimin
Published: April 2023

This research is to find out how much influence the implementation of TQM has on service quality in the midst of the COVID pandemic at Husada Prima Surabaya Hospital. The research method is quantitative data. This study uses primary data by distributing questionnaires to 165 respondents. The results showed, a) the focus variable on the patient has a significance probability value of 0.784. This indicates that the significance probability value is > 0.05; b) the variable obsession with quality has a significance probability value of 0.464. This indicates that the significance probability value is > 0.05; c) the continuous system improvement variable has a significance probability value of 0.193. This indicates that the significance probability value is > 0.05; d) education and training variables have a significance probability value of 0.628. This indicates that the significance probability value is > 0.05. Conclusion, a) the application of focus on patients has a positive effect on service quality; b) obsession with quality has a negative effect on service quality; c) continuous system improvement has a negative effect on service quality; d) education and training have a positive effect on service quality.

Keywords: COVID-19, Service Quality, Integrated Quality Management, Hospital