bluuebunny/crossref_metadata_2025 huggingface dataset:
El origen de los estudios modernos sobre Periodismo y Literatura en España: el aporte fundacional de la Gaceta de la Prensa Española (1942-1972) .
Authors: Rodriguez-Rodriguez Jorge Miguel
Published: October 2022

Este artículo demuestra que, de 1942 a 1972, los principales aportes sobre las conexiones periodístico-literarias se plasmaron en la Gaceta de la Prensa Española, una revista corporativa editada por la franquista Delegación Nacional de Prensa, donde colaboraron periodistas, escritores y académicos interesados en reflexionar sobre la actividad informativa. El presente trabajo intenta llenar un vacío en los estudios relacionados con la mixtura entre el Periodismo y la Literatura en España, pues, de los años cuarenta a los setenta del siglo XX, poco o nada se publicó sobre ese maridaje en los manuales de Redacción Periodística. Se rescatan así esos aportes aún no documentados por la tradición.
Para estudiar la comunicación de los gobiernos. Un análisis del estado de la cuestión
Authors: Canel María José , Sanders Karen
Published: October 2022

El presente artículo describe el estado del arte en la comunicación de gobiernos. Tras identificar las singularidades que tiene el gobierno como institución que se comunica, las autoras realizan una profunda revisión de lo que al respecto ofrecen los campos de estudio de la comunicación política y de la comunicación de organizaciones (relaciones públicas, comunicación organizacional y comunicación corporativa). De la revisión se extraen las teorías, conceptos, planteamientos y enfoques que son de interés para el estudio de la comunicación gubernamental; y se ofrece un elenco y reflexión sobre las cuestiones que se considera que deberían formar parte de la agenda de investigación, tales como la búsqueda de un modelo, el “problema de la profesionalización”, la tensión entre la información y persuasión gubernamental, la evaluación y eficiencia de

la comunicación de un gobierno, el análisis empírico de una oficina de comunicación gubernamental, el estudio comparado internacional y la fundamentación teórica de la comunicación de gobierno. ción, tales como la búsqueda de un modelo, el “problema de la profesionalización”, la tensión entre la información y persuasión gubernamental, la evaluación y eficiencia de la comunicación

de un gobierno, el análisis empírico de una oficina de comunicación gubernamental, el estudio comparado internacional y la fundamentación teórica de la comunicación de gobierno.
Reflexiones teóricas en torno al concepto de género y a las dificultades que plantea su aplicación en la investigación sobre contenidos televisivos.
Authors: Dafonte-Gómez Alberto
Published: October 2022

La relativa juventud de la investigación académica sobre televisión

ha favorecido la asunción, a la hora de enfrentarse a sus propios retos, de las teorías establecidas en el estudio de artes y medios de comunicación de nacimiento más temprano. El presente artículo aborda la complejidad de adaptar una teoría de los géneros tradicional y heredada a las peculiaridades propias de un medio distinto, con unas dinámicas particulares de distribución y consumo por parte del espectador.
La audiencia juvenil y el acceso a la radio musical de antena convencional a través de internet
Authors: Gutierrez María , Ribes Xabier , Monclús Belén
Published: October 2022

Los jóvenes se han adaptado de forma muy rápida al entorno digital aprovechando todas las posibilidades que este les ofrece, mientras que la radio ha reaccionado con lentitud y sin saber con exactitud cuál es su rol en este nuevo ecosistema. Mientras que el sector despliega la mayoría de sus activos en las websites, los jóvenes de 14 a 24 años han optado por consumir preferentemente los contenidos musicales que ellos mismos gestionan para la elaboración de sus playlist, hábito que ha desdibujado la incidencia del medio radio en su dieta mediática. De hecho, el 25% de los jóvenes muestran un desinterés manifiesto por la radio como medio de comunicación. Además, los que la escuchan, lo hacen de forma breve (el tiempo de exposición a los contenidos radiofónicos ronda los 15 minutos diarios) y desatenta (realizando otras actividades en simultaneidad). Sin embargo, la oferta musical que ofrece la radio sigue siendo para ellos un referente a la hora de confeccionar las playlists que escucharán en sus dispositivos móviles. Los datos que se presentan en este artículo forman parte de la investigación La Radio y los jóvenes. Problemática actual y tendencias de futuro, un encargo de la Associació Catalana de Ràdio financiada por el Departament de Cultura i Mitjans de Comunicació de la Generalitat de Catalunya, realizada por l'Observatori de la Ràdio a Catalunya (l’OBS) .
El debate en torno a la utilización de la cámara oculta como técnica de investigación periodística
Authors: Suárez Villegas Juan Carlos
Published: October 2022

En este artículo se analiza desde una triple perspectiva la legitimidad del uso de la cámara oculta en la investigación periodística: el derecho, la deontología profesional y las consideraciones de los periodistas ante los dilemas surgidos en el ejercicio profesional. Las conclusiones obtenidas en cada una de estas esferas son complementarias, y proporcionan criterios más concretos y próximos para resolver situaciones excepcionales en las que el periodista se debate entre el derecho a la información de los ciudadanos y el respeto a la ley y la deontología profesional
La percepción pública de los políticos, los partidos y la política, y uso de medios de comunicación
Authors: Rodríguez-Virgili Jordi , López-Escobar Esteban , Tolsá Antonio
Published: October 2022

La reputación de los políticos se ha reducido en muchos países, y en España se han convertido en el tercer problema más importante según los ciudadanos. La influencia de los medios de comunicación sobre este deterioro ha suscitado un interesante debate. Algunos autores atribuyen a los medios la responsabilidad principal del desprestigio; mientras que otros niegan la influencia directa negativa de los media. Este artículo, basado en una encuesta propia realizada en Navarra (España), investiga la relación entre la percepción pública de los políticos, los partidos políticos y la política, y el nivel de uso de los medios de difusión. El análisis de los datos permite concluir que el uso más intenso de los medios está asociado con percepciones menos negativas y más moderadas sobre políticos, partidos y política.
Local Stories, Global Music. Sound trade marks in the lastest genres of Spanish Cinema
Authors: Radigales Jaume , Fraile Prieto Teresa
Published: October 2022

This article deals with the use of music in certain specific cinematic genres in the Spanish context. It focuses specifically on two typologies which are very characteristic of the last decade. First, it is possible to trace the existence of a number of comedies which offer second readings of the musical clichés of the adventure genre in order to use them as elements of parody. As a paradigm of this genre, the composer Roque Baños writes in Hollywood symphonic style for the least "cool" productions of Spanish cinema. In contrast, but complementing this, the theme song constitutes a musical trade mark for the latest expressions of the realist genre. These examples show that to the sound trade marks for each genre, standardized musical conventions, we need to add the peculiarities of each country. This gives rise to meanings that arise from the sum of genre clichés and local characteristics.
Hacia una teoría comunicativa de la diplomacia pública
Authors: Manfredi Sánchez Juan Luis
Published: October 2022

Las relaciones internacionales han cambiado de forma sustancial en los últimos veinte años, ante la creación de un sistema internacional que ha puesto en cuestión las bases sobre las que se sostiene. Tales cambios han favorecido la expansión de la diplomacia pública. El artículo describe las dimensiones y los elementos de las estrategias de la comunicación, así como los retos para su consolidación en el marco de la acción exterior de los actores de las relaciones internacionales.
El antropomorfismo como herramienta de divulgación científica por televisión: estudio de "El Hombre y la Tierra"
Authors: Salcedo Mirian
Published: October 2022

La tendencia del hombre al antropomorfismo resulta polémica al divulgar la ciencia, pero, ¿qué papel juega en su difusión? Los científicos intentan resolverlo desde mediados del s.XIX. A este interrogante se suma el de los profesionales de la comunicación, en particular, el de los documentalistas de la naturaleza que son quienes afrontan con frecuencia esta disyuntiva. Conocer qué opinan los académicos y realizadores permite ofrecer un posible acuerdo sobre la legitimidad del antropomorfismo para difundir la ciencia por televisión. Un convenio que se ejemplifica con el análisis de El Hombre y la Tierra: la serie documental de divulgación científica más exitosa en España
Implicación y encuadre como factores de eficacia en los mensajes publicitarios de las ONG
Authors: Sabre María Elisa
Published: October 2022

Esta investigación estudia la publicidad de las ONG destinada a recaudar donativos para la financiación de sus proyectos. A partir de los postulados del ELM se realizó un estudio cuasi-experimental con un diseño factorial 2x2 de medidas independientes, que evaluó la influencia del nivel de implicación de los sujetos y del encuadre del mensaje en la eficacia persuasiva de estos anuncios. Los resultados demuestran que el encuadre de ganancia, que hace hincapié en las consecuencias positivas de donar dinero, es más eficaz que el encuadre de pérdida que recalca las consecuencias negativas de no hacerlo. No se hallaron efectos relativos al nivel de implicación de los participantes.
Narrating Civil Society: A New Theoretical Perspective on Journalistic Autonomy
Authors: Luengo María
Published: October 2022

To what extent is journalism autonomous from spheres of power in society? In journalism studies, it is widely accepted that political, economic, and professional interests constrain journalists and frustrate independent reporting. Drawing upon previous research on media independence, this article proposes a set of analytical categories to enrich and strengthen the theoretical argument for journalistic autonomy. The proposed categories are in line with Jeffrey Alexander’s cultural sociology. While interests inevitably influence journalists, from a cultural-sociological perspective any journalistic narrative can be interpreted as indicative of cultural values that transcend particular groups, sections, or parties. The categories proposed in this article are applied to media coverage of the 2004 Madrid bombing to illustrate the way in which media narratives that are strongly overshadowed by ideological power spheres may reflect autonomous cultural values that are common to all civil society.
Mapping Public Relations in Europe: Writing National Histories against the US Paradigm
Authors: Rodríguez-Salcedo Natalia
Published: October 2022

The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spain
Leisure, interpersonal relationships, learning and consumption: the four key dimensions for the study of minors and screens
Authors: Tolsá-Caballero Jorge , Bringué Xavier
Published: October 2022

This study focuses on the needs Spanish minors wish to satisfy in their use of three types of screens (computers/the Internet, cell phones and video games) which can be included in the dimensions of relationships, leisure, learning and consumption. Using a representative sample of the school population in Spain aged between 10 and 18, collected in 2009, principal component analysis is applied to better understand the use of screens and see how these dimensions often interact. This analysis takes into account the gender and age variables of the respondents.
Improving reality. An analysis of Spanish makeover reality television
Authors: Oliva-Rota Mercé
Published: October 2022

The main aim of this paper is to identify the values conveyed by Spanish makeover reality television. There are two aspects that make these programmes relevant study objects: first, their widespread presence in Spanish television schedules, and second, the role they play in constructing the social imaginary due to their didactic and prescriptive nature. We analysed six Spanish makeover reality shows, Cambio Radical, Desnudas, Esta casa era una ruina, Supernanny, Hermano Mayor and Ajuste de Cuentas, using a methodology that combines narrative semiotics and the analysis of narrative form (plot/syhuzet) and audiovisual style. This paper summarises the main research results and conclusions of a doctoral thesis presented in September 2010.
El símbolo perdido: estética y pensamiento en las adaptaciones cinematográficas de obras de Antonio Buero Vallejo
Authors: Masó-Castilla Jordi , Deltell-Escolar Luis
Published: October 2022

Cuatro adaptaciones cinematográficas se han hecho de obras de Antonio Buero Vallejo, cantidad modesta si se compara con la de otros dramaturgos de su talla. En el presente artículo se analizan por primera vez estos filmes en busca de las causas que expliquen el aparente desinterés del cine hacia dicho autor. La tesis que se plantea es la de que existen dos elementos estético-filosóficos en la dramaturgia de Buero, el simbolismo y la “tragedia esperanzada”, difíciles de llevar a la gran pantalla, por lo que los adaptadores han optado siempre por mitigarlos o incluso por anularlos.
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
Authors: Porcu Lucía , Barrio-García Salvador del , Kitchen Philip J.
Published: October 2022

Since the mid-1990’s, the concept of Integrated Marketing Communications (IMC) has come to the fore and attracted considerable attention in the literature. The main purpose of this paper is twofold: (1) to explore IMC by delimitating its conceptual boundaries and identifying its main dimensions and (2) to develop a whole theoretical model of its antecedents and consequences. To achieve this goal, this study analyzes the conceptual framework around IMC and its dimensions and it presents an extensive literature review. Moreover, a new definition is presented and the main dimensions of the concept are highlighted. A systematic literature review is carried out to identify IMC antecedents and consequences and the research hypotheses are formulated. Following the obtained results, a conceptual model has been developed and the most relevant findings are discussed. Finally, the main academic and managerial implications are described. This model will help academics and marketers to better understand the role that this new marketing paradigm plays within modern management, in identifying the key variables that promote or hinder IMC and the benefits derived from its implementation.
The occupational roles of television fiction characters in Spain: distinguishing traits in gender representation
Authors: García-Muñoz Nuria , Fedele Maddalena , Gómez-Díaz Xiana
Published: October 2022

This article presents the main findings of a study on the portrayal of occupational roles in fiction series broadcast by the general nationwide channels during the 2009/2010 season in Spain. Fiction is one of the most highly appreciated genres amongst audiences, thus the study of fiction characters allows us to identify the models and roles portrayed and transmitted by television. The gender-related variable shows that the representation of male and female occupational roles in television fiction remains unequal, although there has been some improvement in relation to previous studies.
The informative purposes of social media updates shared by cybermedia with different media matrix. Analysis of ABC.es, RTVE.es, CadenaSER.com and Lainformacion.com
Authors: Navarro-Maillo Fátima
Published: October 2022

This article examines how the Spanish cybermedia use Facebook and Twitter for their daily informative activity. Based on a content analysis –qualitative and quantitative variables–, this paper studies where the shared URLs link to, the relevance and the thematic profile of the news, and the probability of participation in each case. In addition, the selected sample helps to check if the media matrix influences the informative activity of online media on social platforms. This paper concludes how the socialized information works when it is published on Facebook and Twitter by cybermedia.
Highly qualified students? Research into the media competence level of Spanish youth
Authors: Masanet María José , Contreras-Pulido Paloma , Ferrés Joan
Published: October 2022

The article presents results of the media competence of Spanish youth. The methodological tool used, a sociological survey, was created from proposals by more than 50 recognized experts in this field. It is focused on six major dimensions: languages, technologies, interaction processes, production and diffusion processes, aesthetics and ideology and values. The study population is 1,430 youngsters. The results are significant: Spanish youth score poorly in five of the six dimensions, the exception being the technology dimension.
Role of the media in disasters and humanitarian crisis: proposals for a social function of journalism
Authors: Toledano Samuel , Ardévol-Abreu Alberto
Published: October 2022

The media plays an important role in relation to public service. As a

result, it faces a great need for information regulation, especially in relation to major events, such as disasters and humanitarian crises. The media, however, does appear committed to solving problems related to their coverage of highly sensitive topics and events. For this study, we analysed newsroom codes of conducts, stylebooks, and other tools of self-regulation, noting the absence of specific recommendations for properly following reporting etiquette in these types of scenarios. Furthermore, an additional study of documents from professional, academic and social organizations showed fragmented and unfocused recommendations for proper etiquette when reporting on sensitive situations. We used these fragments as a starting point to develop a compendium of proposals to help instill the social function of journalism when reporting on disasters and humanitarian crises.
Media literacy and new entertainment venues: The case of opera in movie theatres
Authors: Radigales Jaume
Published: October 2022

Throughout its historical evolution, opera has undergone many

structural changes. Lately, the genre has undergone a remarkable change as a form of mass entertainment because of cinema, but also because of the development of social networks, websites, forums, chats and blogs that opera houses and entities that support opera make available to consumers. All of this helps to create a new model of literacy and entertainment that is built from the codes of cinema. Currently, the projections of films depicting live opera performances in movie theatres around the world contribute to the paradoxes inherent to the digital society: they create a new star system, traditional informational media are questioned and new models of behaviour in front of a communicative and globalised art event, which has been taken away from the live show that opera as artistic synthesis had always been, are created.
Framing ideology: How Time magazine represents nationalism and identities through visual reporting
Authors: Cantrell-Rosas-Moreno Tania , Harp Dustin , Bachmann Ingrid
Published: October 2022

Visual images in news photographs guide individuals’ understandings of

people, places and events, especially when news audiences are unable to personally experience those represented images. When 41 Time newsmagazine covers from the first five years of the U.S.-led war on Iraq are considered through a framing analysis, four frames surface: The Sanitized War, Against the Powers-That-Be; The American Soldier in a Time of War; and The "Other" of the War, or "Us versus Them." These findings highlight the power of media messages to frame identity ideologies and stress the importance of complementing quantitative studies with qualitative approaches.
Exploratory study of tablet publication models: visual communications and usability systems
Authors: Suárez-Carballo Fernando , Martín Juan Ramón
Published: October 2022

The rapid spread of the recently launched tablets in the information

market and questions such as how to make the most out of them make it necessary to review the mechanisms of digital publications in these new platforms. This article analyses the methods used by some of the most important publications present in the new devices and aims to provide a first taxonomy of their strategies of usability, navigation and visual communication.
The Impact of the Recession on the TV Industry in Mexico and Spain
Authors: Medina Mercedes , Barron Leticia
Published: October 2022

The impact of the recession has been different in media market in America and Europe. In most Latin American countries, advertising revenue has not decreased as dramatically as in Europe. Spain is one of the European countries in which the recession has hit hardest and, as a result, the media market, mainly free to air TV, has been strongly affected. In contrast, the recession has not affected the Mexican market so profoundly, because its television market does not depend exclusively on advertising. Mexico has historically been regarded as a net exporter in the audiovisual market. The aim of this study is to analyse the influence of the recession on the television market of two countries, Mexico and Spain, and to identify some keys to overcome the consequences of the global recession from market and media management points of view. Although they are very different countries, they share a common language and

may become competitors in the international markets. A number of microeconomic indicators are compared, such as media advertising investment, the economic performance of media companies and the international sales of television programs, as well as macroeconomic indicators such as Gross Domestic Product (GDP) and the inflation rate from 2005 (two years prior to the beginning of the crisis) to 2010.
Privacidad, difusión de información personal y auto-imagen [e imagen de sí mismos] de los adolescentes españoles en las redes sociales. El caso de Fotolog
Authors: Crescenzi Lucrezia , Araüna Núria , Tortajada Iolanda
Published: October 2022

This paper presents the results of a research study that analyzes the quantitative content of 355 entries on the social network Fotolog to determine the type of information shared by adolescents on the Web 2.0. The variables considered are related to intensity of use of the platform, the personal information disclosed, and the representational strategies used. The study concludes that Spanish adolescents strategically manage personal information and privacy. Adolescents sacrifice part of their privacy in exchange for the popularity and prestige they obtain as a result of being recognized by others in their idealized identity of themselves that they present.
Participation in Al Jazeera English: integrating witnesses and users to broaden the reach of the news
Authors: Negredo-Bruna Samuel
Published: October 2022

Eyewitness accounts, expert knowledge, photos, audio, video and data sent by the public give full meaning to interactivity. Al Jazeera English relies on the audience to broaden its news coverage, its programme schedule, and even its reach. This study delves into the technological, professional and editorial aspects of participation on the channel: submission platforms are described; fifty Twitter profiles of journalists are analyzed, as well as the form and function of 600 tweets, and inputs broadcast on The Stream and Listening Post are classified according to their format and origin.
Information and community for mothers on the Internet: An analysis of the principal Spanish baby websites
Authors: Rodríguez-González María del Mar , Marauri-Castillo Iñigo , Cantalapiedra-González María José
Published: October 2022

The four baby websites with most users in Spain (www.mibebeyyo.com,

www.bebesymas.com, www.parabebes.com and www.elbebe.com) are at the centre of the present study. The sites have been analysed from the perspective of the social web, or Web 2.0, focusing on their structure and content throughout one year (from October 2010 to October 2011), as well as on their presence on Facebook and Twitter. Also, user preferences and the levels of user activity and participation were studied. The purpose was to determine how the potential of Web 2.0 is materialised in the very concrete segment of the population that is the target of the websites, mothers and mothers-to-be.
The management of the Social Media at the Iberoamerican’s mass media
Authors: Said-Hung Elías , Serrano-Tellería Ana , García-de-Torres Elvira , Yezers'ka Lyudmyla , Calderín Mabel
Published: October 2022

In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen like resources that help to increase the media capacities around communication and informative channels in spite of the little short development that exist, until now, about new professional profiles dedicated to the social networks management and initial state of empowerment of social media within the media.
Personalization, privatization, and campaign strategies in newspaper coverage of two Chilean presidential elections, 1989-2009
Authors: Porath William , Suzuki José-Joaquín , Ramdohr Tania-Marie
Published: October 2022

We investigate the evolution of the coverage of political campaigns in Chile, through a content analysis of the issues highlighted in four national newspapers in the 1989 and 2009 campaigns. We seek to determine the increases of two types of personalization and the coverage of the candidates’ strategies. We focus on personalization, understood first as “competences” (the coverage of political-personal characteristics of the candidates) which differ from the “privatization” (highlights the private lives of the candidates). Results show an expected increase in the space allocated to privatization and strategies, but no change in the coverage of the political traits of the candidates.
Transtextualidad y metaficción en el falso documental: el discurso autorreferencial en "The Unmaking of"
Authors: Tello-Díaz Lucía
Published: October 2022

El arte ha elaborado un discurso metalingüístico y autorreferencial desde el comienzo de la actividad humana. En el cine, títulos como Sunset Boulevard o Cinema Paradiso han mostrado el interés en la plasmación de la praxis cinematográfica a través del séptimo arte, siendo sin embargo menos frecuente la realización de un ejercicio de transtextualidad, autorreferencialidad y metaficción bajo un mismo título. Éste es el caso de The Unmaking of, galardonada cinta de Juan Manuel Chumilla Carbajosa que encierra un paso más en la metaficción, al tratarse de un ejercicio metalingüístico dentro de un falso documental, caso único en la cinematografía española que merece un estudio en profundidad.
Contenidos transmedia de las teleseries españolas: clasificación, análisis y panorama en 2013
Authors: Rodríguez-Ferrándiz Raúl , Ortiz-Gordo Félix , Sáez-Núñez Virginia
Published: October 2022

En este artículo analizamos los contenidos transmedia que tienen como “nave nodriza” las series programadas por las cadenas de televisión tanto nacionales (La 1, Antena 3, Telecinco) como autonómicas (TV3, ETB, TVG, Canal Sur) con producción propia y de estreno en 2013. Son en total 33 títulos, entre los que se encuentran Aída, Frágiles, La que se avecina (Telecinco); El barco, Bandolera, Amar es para siempre, El tiempo entre costuras (Antena 3); Cuéntame, Gran Reserva, Isabel, Águila Roja (La 1), La riera, Polseres vermelles (TV3); DHB, Goenkale (ETB); Matalobos, Padre Casares (TVG) y Arrayán y Flamán (Canal Sur). Hacemos un repaso de los sites de las series, donde se concentran los contenidos transmedia, y proponemos una clasificación de la gran variedad de formatos encontrados, recurriendo a las distintas categorías de touchpoints que permiten el contacto del receptor con la narración televisiva fuera de la pequeña pantalla. Los resultados apuntan a una presencia abrumadora de los contenidos reenvasados o adaptados al nuevo medio o plataforma y a una escasa todavía expansión transmedial con contenidos inéditos, diferenciados por medio y narrativamente relevantes.
Movies and screens: the Spanish audience’s choice
Authors: Pardo Alejandro , Etayo Cristina
Published: October 2022

Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).
The Fukushima nuclear power plant accident. An analysis of the most relevant frames in the Spanish press
Authors: Gómez-Calderón Bernardo , Roses Sergio , Rivera Agustín
Published: October 2022

The accident at the Fukushima nuclear power plant in Japan on 11 March 2011 unleashed an environmental, economic, political and humanitarian crisis whose effects are still felt today. This study analyses press coverage of the incident by three Spanish daily newspapers, Abc, El País and La Vanguardia, to determine the prevalent frames in the news articles on the disaster. Content analysis based on the stories published between March and May 2011 suggests that the most ubiquitous frames were human interest, economic consequences, political conflict, damage and environmental risks.
Twitter as a public service medium? A content analysis of the Twitter use made by Radio RAI and RNE
Authors: Bonini Tiziano , Sellas Toni
Published: October 2022

Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) and RNE (Spain). PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners.
Construcción de la agenda y de los encuadres noticiosos de los países en situación de crisis humanitaria: valores-noticia y selección de fuentes
Authors: Ardèvol-Abreu Alberto
Published: October 2022

Los medios de comunicación son actores relevantes en la gestión y resolución de crisis humanitarias, no sólo en el país donde se producen, sino en el resto del mundo, al constituir la única fuente de información para gran parte de la población de los países del Norte. A través de entrevistas semiestructuradas con los redactores jefe de Internacional de cuatro periódicos españoles se estudia la influencia de los valores-noticia y de las rutinas de producción sobre las noticias de los países en crisis. Los jefes de Internacional privilegian las historias con alto impacto humano, que repercuten en los intereses económicos o estratégicos españoles o que presentan una mayor proximidad psicológica con sus lectores.
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
Authors: Matilla Kathy , Capriotti Paul , Oliveira Andrea
Published: October 2022

La noción de públicos como diversos colectivos específicos y segmentados ha supuesto un cambio de paradigma en las relaciones públicas y la comunicación corporativa Esta transformación en la forma de entender el sujeto receptor del proceso comunicativo permite que la función comunicativa pueda gestionar la relación entre la organización y estos colectivos de manera más eficaz. Para ello, las organizaciones aplican procesos como la identificación y la jerarquización de los públicos, para poder comunicarse y relacionarse con ellos de forma específica. Este artículo busca reconocer qué concepción de públicos predomina en los departamentos de comunicación de las empresas del sector energético en España, a la vez que evaluar el nivel de coherencia existente entre la identificación y jerarquización de los públicos y la implementación de las acciones comunicativas por parte de estas empresas. La metodología de estudio fue de carácter cuantitativo dirigida a las empresas del sector energético español y se llevó a cabo a través de un cuestionario en una plataforma online. Los resultados indican una dicotomía en la concepción de públicos en las empresas energéticas: por una parte, se los concibe como grupos específicos y por otro se los considera como un colectivo masificado. Sin embargo, se observa que existe una coherencia metodológica entre la importancia asignada a los públicos y la implementación de acciones de comunicación hacia ellos.
Hacia una nueva narrativa audiovisual: análisis de cinco cibermedios españoles
Authors: Mayoral Javier , Edo Concha
Published: October 2022

Esta investigación analiza y cuantifica los procedimientos narrativos de los vídeos publicados en la portada de cinco cibermedios españoles. Se emplean para ello dos trabajos de campo (2011 y 2014) que permiten ver la evolución esos medios respecto al modelo narrativo de la televisión clásica. Frente a la tendencia de las piezas de agencia (noticias en vídeos cortos, con voz en off y estructuras periodísticas tradicionales), la producción propia de los cinco cibermedios plantea un modelo innovador: abierto a otros géneros, con piezas más extensas, apoyadas en totales (sin voz en off) y con estructuras alejadas de la pirámide invertida.
From passive consumption of media goods to active use of media brands: on value generation and other differences
Authors: Sparviero Sergio
Published: October 2022

Analyses of business models and media consumption within the traditions of media economics and media management explicitly –but mostly implicitly– rely on the representation of a media consumer that rationally pursues the maximisation of utility. Such concept provides the basis for the generalised understanding of the passive consumer of media goods, motivated by subjective wants, needs and preferences. Yet, the digitalisation of media production and distribution has fundamentally changed consumers, producers and their relationship. Users of digital media platforms select, purchase or attend the output of media providers, and leave traces of their digital activities for marketers and advertisers. In addition, they supply content, rate, comment, and share or promote among their network the offers of media providers. The increasing variety of media providers are better understood as brands proposing different value generating activities rather than substitute products at different prices. Critically and by drawing from literature from a variety of research traditions, including political economy of communication, sociology, philosophy and marketing, this theoretical paper discusses the features of the active user of media brands, the hypothetical recipient of the business models of digital media services such as YouTube, Google, Netflix, Amazon Video or Facebook. It is argued that practical knowledge, affect, different types of gratifications and universal values, which are guiding principles for a better life, should be taken into account
Advertising communication and spirituality: a critical approach of academics and professionals
Authors: Gil-Soldevilla Samuel , Palao-Errando José-Antonio , Marzal-Felici Javier
Published: October 2022

This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector. Therefore, a qualitative methodology of semi-structured interviews with a panel of fifteen experts was used. This research aims to develop a discourse derived from the interviewee’s experience of the meaning provided by advertising as a transcendent dimension. The interviews were analysed by applying a spiral model by simple induction. The study identifies a compensatory character between brands and religions based on a functional definition of the latter, where brands have acquired the ability to construct social meaning, offer an existential programme to the individual, and arouse identity and awareness through their own narration. Without disregarding the economic objective of corporations or the different levels of transcendence expressed by brands and religious forms, there is consensus on advertising’s attempt to follow the same scheme of adhesion, claims, symbology, and evocations offered by religions, assuming a post-materialist turn of the advertising discourse towards transcendental values, even superficially or banally. The list of interviewees and the use of this technique, which has not previously been applied to the interactions between advertising discourse and spirituality, provide an original perspective on this emerging study field
The information sources of the first Spanish Newspapers (1618- 1635): the construction of information credibility
Authors: Soto-Escobar Rafael , Espejo-Cala Carmen
Published: October 2022

This paper analyses the information sources used in a large corpus of news items published in Spanish printed newspapers between 1618 and 1635. The initial aim is to determine how information credibility was constructed in both historical and rhetorical terms. To this end, the rhetorical construction of credibility in the news stories are analysed by focusing on the information sources that these reveal or conceal. And in order to determine whether or not these sources were deliberately concealed, the frequency with which ‘on deep background’ attribution appears is examined. The methodological approach on which this study is based is Historical News Discourse, which applies the conclusions and methods of critical discourse analysis to newspapers of the past, in addition to contextualising and explaining the results in terms of journalism history and communication approaches (Conboy, Brownlees and Broersma, among others). In this work, we contend that the discourse analysis of the first printed newspapers is essential for gaining further insights into how the journalistic profession consolidated its position in Spain thanks to a new form of auctoritas based on discourse competence. The gazetteer or journalist emerged as a new kind of writer, whose credibility and reputation depended on his ability to access, organise and reveal –according to rhetorical patterns recognisable to readers– the information sources available to him.
Political influencers. A study of Donald Trump’s personal brand on Twitter and its impact on the media and users
Authors: Pérez-Curiel Concha , Limón-Naharro Pilar
Published: October 2022

The personality of a political candidate, above and beyond governments and parties, is understood increasingly more as a brand image. The new political influencers are making a clean sweep of social networks and it is the media that reproduce an information model that, far from being grounded in transparency and quality, promotes a post-truth discourse, halfway between provocation and spectacle. This initial hypothesis focuses on Donald Trump’s profile, first as a presidential candidate and later on as US President. In parallel, Twitter users have swiftly succumbed to the leader’s appeal. Thus, this paper studies the impact of Trump’s tweets on the US reference press during the first 100 days of his presidency. More specifically, it analyses the correspondences between the tweets posted on his personal Twitter account (@realDonaldTrump, with more than 45 million followers) and the front page news in USA Today, The Boston Globe, The Wall Street Journal and The New York Times. Regarding public response, digital prosumer metrics (“likes,” retweets and comments) have been quantified in order to verify the degree of influence exerted by Trump on public opinion. The method employed here includes a quantitative and qualitative content analysis based on three categories: the politician’s tweets, front page news and online user metrics. The results confirm Trump’s empowerment on Twitter as both a main source of news and a political influencer as regards the media and the citizenry.
Language in social networks as a communication strategy: public administration, political parties and civil society
Authors: García-Orosa Berta , López Xosé
Published: October 2022

This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.
The communicative management of large companies in Spain: structure, resources and main challenges of their managers
Authors: Fernández-Souto Ana-Belén , Puentes-Rivera Iván , Vázquez-Gestal Montse
Published: October 2022

This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (transparency, reputation, identity, etc.). To do this, the object of the study is made up of the main companies in the Spanish continuous market, some of them included in the Ibex 35 in 2018. This population has been selected because it has the greatest impact on the national economy and is susceptible to greater information transparency.
Towards a film literacy canon: identification and multicultural analysis of the contents used in film education with pre-university students in Spain
Authors: Moya-Jorge Tamara
Published: October 2022

In the absence of a state film education plan in Spain, there are numerous initiatives operating in the field of both formal and non-formal education, the aim of which is pedagogy through cinema and about cinema. The European Commission has established the identification of a pantheon of authors of which knowledge is compulsory (canonical competence) as one of the four necessary competencies of this film literacy. This article aims to identify this canon promoted by the entities operating outside the formal curriculum and within the different contexts of non-formal education with early, primary and secondary education students in Spain. For this purpose, 65 entities (N=65) –educational centers, regional programs, museums, film libraries, film clubs, festivals, associations and foundations– have been catalogued and consulted for the first time in the different provinces of Spain. Among the results, 194 film titles and 142 names of directors used by those entities involved in image pedagogy in Spain have been collected. From a multicultural point of view, the analysis of the results points to the promotion of a biological approach to the history of universal cinema, in which national cinematography does not find a place. The primacy of North American and French productions is observed, as well as the absence of images with which to work on historical memory in Spain.
Re-building the Idea of Being a Woman. The Audiovisual Legacy of Lila Crane
Authors: Antón-Sánchez Laura
Published: October 2022

This article gives a historical perspective on the route traced by women investigators in Hollywood audiovisual narrative. The starting point and main focus of the thrilling detective story at the heart of the enigma regarding being a woman is the character of Lila Crane (Hitchcock’s Psycho, 1960). The split structure of this horror film masterpiece, defined by literary reviews as a classic example of a tale of modernity, offers a subversive view of women’s issues in audiovisual discourse. To assess the audiovisual legacy of Lila, we selected a series of audiovisual texts which draw attention to a cultural dialogue with this modern character. A two-fold trend can be seen in these references: the confrontation between a progressive audiovisual narrative and a retro-narrative aimed at restraining the progress of this rule-breaking archetype.
Audiovisual content with advertising intention in children’s videos on YouTube: the case of the Soy Luna series
Authors: Feijoo Beatriz , Pavez Isabel
Published: October 2022

Advertising on the web has taken new forms (Malin, 2011; Susarla, Oh & Tan, 2012). In this context, videos which appear playful but which have an advertising objective, have positioned themselves as the new trend (Craig & Duncan, 2017; Marsh, 2015) and have penetrated the web space for an increasing number of Internet users, particularly among children (Davies, Coleman & Livingstone, 2014). However, the type and variety of videos with advertising intention that YouTube leads users to when searching for generic audiovisual content for children’s audience is unclear. This paper uses a mixed methods approach to analyze the content and visuals present in undercover advertising videos from a sample of 143 videos prompted by the keywords Soy Luna, a popular Disney Channel series. The main findings are that three types of sources provide this type of content, namely official channels, YouTubers channels devoting space to the series and its merchandising, and to a greater extent toy exhibition channels. Also, the format appearance and characteristics of the videos make it difficult for users to tell them apart from advertising, as they introduce a novel narrative, incorporate playful twists and appear to be associated to the series. These features go beyond the use of YouTube standardized advertising formats, such as graphic ads, overlays or advertising spots which can be skipped.