ДІДЖИТАЛІЗАЦІЯ: ВПЛИВ НА ЕКОНОМІЧНИЙ РОЗВИТОК СУСПІЛЬСТВА
Authors:   Donetsk National Technical University, Fomina Olena , Tyshko Oleksandr 
Published: January 2025

Objective. The purpose of the article is to reveal the specifics of the impact of digitalization on the economic development of society through the prism of Maslow's hierarchy of needs, which will allow influencing the economic behavior of business entities, and the justified and balanced use of economic policy tools to build the national economy. Method. The research is based on a systemic approach and a dialectical method of understanding economic phenomena and processes. The main scientific results were obtained using a complex of general scientific and special methods. To study the impact of digitalization on the economy and society, a logical combination of general and partial conclusions is used, deduction and induction methods are applied. Methods of analysis and synthesis were used for a systematic review of the stages of digitalization development, its impact on Maslow's hierarchy of needs, and the study of the economic consequences of digitalization. To identify the impact of industrial revolutions on technological and economic changes in the economic development of society, the method of comparison is applied. Based on the method of systematization and interpretation, data from international and national sources are summarized, in particular, statistics of the volume of the digital economy, the concept of the fourth industrial revolution, and the model of electronic government. Using the visualization method, a conceptual scheme of socio-economic development adapted to digital reality is presented. Based on the application of critical analysis, an assessment of the advantages and disadvantages of digitization at the levels of society, business, and the state was made. The results. Analysis of the impact of digitalization through the prism of the hierarchy of needs allows us to understand its role in meeting the basic, security, social, status and creative needs of society. The work shows the importance of digital infrastructure and literacy for ensuring social and economic stability of the national economy; specific examples of digital transformations are considered, in particular in the field of business, startups, e-government; the importance of adapting to the risks of digitization and the need to prepare for challenges such as cyber security and digital literacy are pointed out. The combination of Maslow's concept with the analysis of the digital needs of society provides an innovative approach to the consideration of the problems of social development, provides opportunities based on the generalization of the strengths (reduction of poverty, improvement of access to services) and weaknesses (violation of privacy, growth of inequality) of digitalization to outline the prospects of socio-economic transformation. Despite the existing shortcomings, digitalization processes still have a more positive impact on the development of society as a whole and economic relations in particular. Scientific novelty. The theory of Maslow's hierarchy of needs has been further developed, in particular, a conceptual scheme of socio-economic development has been built, which reflects not only the technical aspects of digitalization, but also its impact on socio-cultural and economic processes, opening up new opportunities and challenges for further development, satisfying one or another level of needs . The practical significance. The proposed conceptual scheme of socio-economic development singles out the aspects of influence on economic behavior, which makes it possible to use the instruments of economic policy in a justified and balanced manner for the development of the national economy