bluuebunny/crossref_metadata_2025 huggingface dataset:
Assessment of physical development of schoolchildren aged 7-17
Authors: Borysova Yu. , Vlasyuk O. , Novak T.
Published: May 2023

Physical development is a complex of morphological and functional properties of the organism, which determines the ability of the organism to bear physical stress. Purpose: to determine the patterns of formation of anthropometric parameters, indicators of components of somatotype and indices of harmony of physical development of schoolchildren of secondary education institutions. Research methods: analysis of scientific and methodical literature; pedagogical observation and experiment; anthropometric research methods; index method; methods of mathematical statistics. The results. During elementary school age, there is a gradual change in the structures and functions of the body. Body length in girls and boys up to 11 years of age increases more intensively than body weight. The proportions of the body change, the volume of the chest increases, that is, the body is "stretched". There is almost no clear difference between boys and girls in anthropometric indicators. Middle school age is characterized by the maximum rate of growth of the whole body and its individual parts, the build-up of the body's functional reserves. The maximum rate of growth in boys is observed at the age of 13-14 years (body length increases by 6-14 cm), and in girls – at 11-12 years (by 5-6 cm). Conclusions. More than half of school-age children have anthropometric indicators that correspond to the normative level, with a tendency to tallness and increased body weight, regardless of gender and age. More than half of the children have a mesosomatic type of physical development. Most children are characterized by harmonious physical development with a tendency to increase the number of harmoniously developed children at an older age. Prospects for further research. A comprehensive assessment of the state of physical development of school-aged children with the determination of age-sex characteristics allows to assess the functional capabilities and reserves of the child's body, and to take this into account when developing programs for physical education of schoolchildren.
Monitoring of the functional activity of the brain of swimmers in the EEG alpha-rhythm
Authors: Ivanyuk O. , Pantik V. , Ishchuk O.
Published: May 2023

Methods of computer electroencephalography (EEG) make it possible to evaluate the dynamics of the functional state and the process of functional activation of the different zones of cerebral cortex in case of when performing mental tasks. Adaptive reactions in swimmers, which are repeated more often than others, are accompanied by savings and strengthening of synapses of these nerve groups, who provide them. The purpose of the research. Impact of systematic swimming in young people, on the electrical activity cerebral cortex in the alpha range of the EEG during the functional state, rhythmic photostimulation and mental activity. Methods of the research. 20 healthy right-handed 17–21-year-old young men p articipated in the study, divided into two groups: a group of swimmers (10 people) – young men who have been systematically swimming since elementary school age, and a control group (10 people) – young men who do not exercise regularly. The electrical activity of the cerebral cortex was determined using the spectral analysis method. In the frequency spectrum of the EEG, the alpha range was studied. During EEG recording, active electrodes were placed according to the international 10/20 system. Results. During the spectral analysis, a higher level of intensity of the alpha rhythm in the cerebral cortex was established in the group of swimmers compared to the studied control group in all test situations. Conclusions. During the performance of mental activity, a more dynamic nature of spectral power changes was registered across the entire "scalp" between the studied groups, while during the performance of the "Attention" test, higher rates of reliable changes were established, especially in the left hemisphere, compared to the performance of the "Thinking" test.
Methods of development of physical qualities of teaching students with impaired health
Authors: Medvedeva I. , Stetsyuk T. , Dorohova O.
Published: May 2023

The article presents a program for the development of physical qualities of students of a pedagogical profile with poor health, aimed at their comprehensive development, health promotion, increasing the level of physical fitness and creating pedagogical conditions to facilitate the development of badminton playing techniques. The content of the article reveals the methodology for the development of physical qualities, provides methodological recommendations and the corresponding load components regarding the conduct of training sessions with students. One of the promising directions of optimizing physical education with students of a pedagogical profile with impaired health is the rational use of special means and teaching methods aimed at acquiring knowledge, skills and abilities to perform motor actions and develop physical qualities in order to strengthen their health, increase the level of physical development and physical fitness. Physical qualities are developed in the process of mastering motor actions, so in badminton classes you need to use special exercises to develop strength, speed, jumping, endurance, dexterity and flexibility. It was concluded that during physical education classes with the inclusion of badminton equipment, students of a pedagogical profile with weakened health acquire special knowledge, abilities, skills, new preferences and interests appear, and their attitude to their health changes. I, motor activity, to physical culture and health activities. In this way, physical culture and health competence is formed in their minds, which provides for the implementation and implementation of the acquired knowledge, skills and abilities in the future professional activity.
The functioning of the respiratory system of primary school students under the influence of health and sports tourism activities
Authors: Polishchuk V. , Loy B.
Published: May 2023

The article deals with the actual problem of the functioning of the respiratory system of elementary school students under the influence of health and sports tourism activities. Goal. Investigate the specifics of the impact of health and sports tourism on the functioning of the respiratory system of children of primary school age. Methods. Analysis of scientific and methodical literature, pedagogical, physiological methods, methods of mathematical statistics. Results. The study consisted of ascertaining (63 students of 2nd - 4th grades) and formative (40 students of 3rd - 4th grades) experiments. The main distinguishing feature of the means of health and sports tourism is the purpose of their use in the process of physical education: improving health and obtaining pleasure from motor activity within the framework of physical recreation and achieving sports results, respectively. During the ascertaining experiment, it was determined that the respiratory system of children of primary school age is characterized by reduced values of lung volumes and unsatisfactory indicators of hypoxic tests. During the formative experiment, it was found that children engaged in health tourism showed more significant increases in respiratory system indicators compared to those engaged in sports tourism, namely: the vital capacity of the lungs – by 17.50 ml; Stange test – for 0.20 s; Genchi's test – for 0.30 s. It should be added that more children in the experimental group compared to children in the control group improved the values of the Stange test by 15% and the Genchi test by 10%. Conclusions. the use of means of health tourism in the physical education of younger schoolchildren significantly contributes to the development and functioning of their respiratory system. The child's breathing function can be significantly developed and improved not only during the natural age-related development of the body, but also due to cumulative adaptations to physical exertion. Means of health tourism, used in the framework of physical recreation, have great potential for optimizing the development of the respiratory system of children of primary school age.
Somatic structure and the sport level pf Polish seniors national team competitors in pole jumping
Authors: Pryimakov O. , Stępień-Słodkowska M. , Mazurok N. , Lisek A. A.
Published: May 2023

The task of this work was to formulate the properties of the body structure of the Poles representatives in the pole vault. The analysis covered 5 athletes of the Polish national team representing other sports clubs. Anthropometric measurements were made on them unanimously with the standard rules. An anthropometer, a large and a small bow caliper and a metric tape were used. Twenty-five parameters were measured, and the indicators were calculated on their basis, which define the universal structure of the human body. The importance of these features was schematized and on their basis a body profile of pole vaulters was created. Distance from the zero line communicated about disproportions in body build between the control team and the group the reference created by students from the Lodz University of Technology. The greatest importance The statistics showed: the length of the upper limb, the height of the human body, the width of the shoulders and the circumference of the arm and forearm. The method of Perkal (1953) transformed by Micelerowa (1956) was a success. They distinguished the length, thickness and degreasing factors. The length element became the most representative for athletes, the body fat factor continued, and the fat factor became negative value. The central building code for the athletes was agreed. With the help of correlation, the relationship between the somatic structure was analysed athletes who practice pole vault, and their sports stage. The study showed that most of the features correlate with sports performance.
Ergotherapeutic means for the prevention of cardiovascular diseases in martial arts athletes
Authors: Sychov S. , Syrotynska O.
Published: May 2023

The article deals with the use of ergotherapeutic means of prevention of cardiovascular diseases in martial arts athletes. The purpose of the work was to substantiate the ergotherapeutic means’ effectiveness of cardiovascular diseases’ prevention of athletes in martial arts. The research methods were the analysis of literary sources, occupational therapy observation, questionnaires and interviews with martial arts athletes who have or had problems with the cardiovascular system, analysis of the obtained results. The novelty of the study consisted in substantiating the effectiveness of ergotherapeutic means of prevention of cardiovascular diseases in martial arts athletes. The causes of pathological and pre-pathological changes in the state of the cardiovascular system in athletes during training and competition were determined. These include excessive physical exertion, competitive stress, abuse of pharmacological agents, lack of knowledge of elementary rules of self-control of functional state, planning of workload and recovery after training and competitive processes. To prevent these reasons, we have developed ergotherapeutic means of preventing cardiovascular diseases in martial arts athletes. They included: regular medical examination with diagnostic examination, self-monitoring of the functional state and activity of the cardiovascular system, training load planning, rational balanced nutrition, psychological means of combating stress. When introducing agrotherapeutic means, the main emphasis was placed on various types of physical activity, which was appropriate for the age and individual capabilities of the athletes. The use of ergotherapeutic means of prevention of cardiovascular diseases of martial arts athletes in practical activities will help to avoid pathological and pre-pathological changes in the state of the cardiovascular system during the training and competitive activities of athletes.
Concurrent Presence of Thoracolumbar Scoliosis and Chiari Malformation: Is Operative Risk Magnified?
Authors: Naessig Sara , Tretiakov Peter , Patel Karan , Ahmad Waleed , Pierce Katherine , Kummer Nicholas , Joujon-Roche Rachel , Imbo Bailey , Williamson Tyler , Krol Oscar , Janjua Muhammad Burhan , Vira Shaleen , Diebo Bassel , Sciubba Daniel , Passias Peter
Published: May 2023

Study Design: Retrospective review of Kids’ Inpatient Database (KID).Purpose: Identify the risks and complications associated with surgery in adolescents diagnosed with Chiari and scoliosis.Overview of Literature: Scoliosis is frequently associated with Chiari malformation (CM). More specifically, reports have been made about this association with CM type I in the absence of syrinx status.Methods: The KID was used to identify all pediatric inpatients with CM and scoliosis. The patients were stratified into three groups: those with concomitant CM and scoliosis (CMS group), those with only CM (CM group), and those with only scoliosis (Sc group). Multivariate logistic regressions were used to assess association between surgical characteristics and diagnosis with complication rate.Results: A total of 90,707 spine patients were identified (61.8% Sc, 37% CM, 1.2% CMS). Sc patients were older, had a higher invasiveness score, and higher Charlson comorbidity index (all p<0.001). CMS patients had significantly higher rates of surgical decompression (36.7%). Sc patients had significantly higher rates of fusions (35.3%) and osteotomies (1.2%, all p<0.001). Controlling for age and invasiveness, postoperative complications were significantly associated with spine fusion surgery for Sc patients (odds ratio [OR], 1.8; p<0.05). Specifically, posterior spinal fusion in the thoracolumbar region had a greater risk of complications (OR, 4.9) than an anterior approach (OR, 3.6; all p<0.001). CM patients had a significant risk of complications when an osteotomy was performed as part of their surgery (OR, 2.9) and if a spinal fusion was concurrently performed (OR, 1.8; all p<0.05). Patients in the CMS cohort were significantly likely to develop postoperative complications if they underwent a spinal fusion from both anterior (OR, 2.5) and posterior approach (OR, 2.7; all p<0.001).Conclusions: Having concurrent scoliosis and CM increases operative risk for fusion surgeries despite approach. Being independently inflicted with scoliosis or Chiari leads to increased complication rate when paired with thoracolumbar fusion and osteotomies; respectively.
Appraisal of the Clinical Practice Guidelines for the Use of Antithrombotic Therapy in Elective Spinal Procedures: Do We AGREE (II)?
Authors: Ntalouka Maria P. , Brotis Alexandros G. , Angelis Fragkiskos A. , Peroulis Michail , Matsagkas Miltiadis , Fountas Kostantinos N. , Arnaoutoglou Eleni M.
Published: May 2023

The perioperative management of patients medicated with antithrombotic agents who require elective spinal surgery is extremely challenging because of the increased risk of surgical bleeding and the concurrent need to minimize the thromboembolic risk. The aims of the present systematic review are to: (1) identify clinical practice guidelines (CPGs) and recommendations (CPRs) on this topic and (2) assess their methodological quality and reporting clarity. An electronic systematic search of the English Medical Literature up to January 31, 2021 was conducted using PubMed, Google Scholar, and Scopus. Two raters assessed the methodological quality and reporting clarity of the gathered CPGs and CPRs using the Appraisal of Guidelines for Research and Evaluation II (AGREE II) tool. The agreement between the two raters was assessed using Cohen’s kappa. Of the initially gathered 38 CPGs and CPRs, 16 fulfilled our eligibility criteria and were evaluated using the AGREE II instrument. The reports published by “Narouze 2018” and “Fleisher 2014” were scored as being of “high-quality” and having an adequate interrater agreement (Cohen’s kappa ≥0.60). Overall, the AGREE II domains of “clarity of presentation” and “scope and purpose” yielded the highest scores (100%), whereas the domain “stakeholder involvement” scored the lowest score (48.5%). The perioperative management of antiplatelet and anticoagulant agents in elective spine surgery may be challenging. Because of the lack of high-quality data in this field, uncertainty remains regarding the optimal practices to balance the risk of thromboembolism against that of bleeding.
The Impact of Preoperative Myelopathy on Postoperative Outcomes among Anterior Cervical Discectomy and Fusion Procedures in the Nonelderly Adult Population: A Propensity-Score Matched Study
Authors: Rodrigues Adrian John , Schonfeld Ethan , Varshneya Kunal , Stienen Martin Nikolaus , Veeravagu Anand
Published: May 2023

Study Design: Retrospective cohort study.Purpose: Anterior cervical discectomy and fusion (ACDF) is a common surgical intervention for patients diagnosed with cervical degenerative diseases with or without myelopathy. A thorough understanding of outcomes in patients with and without myelopathy undergoing ACDF is required because of the widespread utilization of ACDF for these indications.Overview of Literature: Non-ACDF approaches achieved inferior outcomes in certain myelopathic cases. Studies have compared patient outcomes across procedures, but few have compared outcomes concerning myelopathic versus nonmyelopathic cohorts.Methods: The MarketScan database was queried from 2007 to 2016 to identify adult patients who were ≤65 years old, and underwent ACDF using the international classification of diseases 9th version and current procedural terminology codes. Nearest neighbor propensity-score matching was employed to balance patient demographics and operative characteristics between myelopathic and nonmyelopathic cohorts.Results: Of 107,480 patients who met the inclusion criteria, 29,152 (27.1%) were diagnosed with myelopathy. At baseline, the median age of patients with myelopathy was higher (52 years vs. 50 years, p <0.001), and they had a higher comorbidity burden (mean Charlson comorbidity index, 1.92 vs. 1.58; p <0.001) than patients without myelopathy. Patients with myelopathy were more likely to undergo surgical revision at 2 years (odds ratio [OR], 1.63; 95% confidence interval [CI], 1.54–1.73) or are readmitted within 90 days (OR, 1.27; 95% CI, 1.20–1.34). After patient cohorts were matched, patients with myelopathy remained at elevated risk for reoperation at 2 years (OR, 1.55; 95% CI, 1.44–1.67) and postoperative dysphagia (2.78% vs. 1.68%, p <0.001) compared to patients without myelopathy.Conclusions: We found inferior postoperative outcomes at baseline for patients with myelopathy undergoing ACDF compared to patients without myelopathy. Patients with myelopathy remained at significantly greater risk for reoperation and readmission after balancing potential confounding variables across cohorts, and these differences in outcomes were largely driven by patients with myelopathy undergoing 1–2 level fusions.
Frequency Of Vitamin D Deficiency in Mothers of Children with and Without Ricket
Authors: Nawaz Shah , Alam Shahab , Qadir Ayesha , Mohammad Nabila Sher , Jadoon Haleema , Khan Bashir
Published: May 2023

Vitamin D insufficiency is now considered a pandemic due to its widespread occurrence. Women don't retain vitamin D well, and babies with deficiencies frequently get rickets. Objective: to assess the prevalence of vitamin D insufficiency in mothers of infants with and without rickets. Methodology: Our study included 50 hospital OPD-referred mothers of infants without rickets and 40 with vitamin D deficiency rickets. Food, sun exposure, demography, and social life were asked of all moms. Blood samples from voluntary mothers of children with and without rickets or rachitis were biochemically studied. These included serum alkaline phosphatase, inorganic phosphate, and calcium values. The Chemical Analyser Microlab 300 performed all tests. ELISA measured blood vitamin D. Results: Rickets-affected moms had vitamin D deficiency in 98% of cases, compared to 53% of mothers of infants without rickets. Moms and children had similar vitamin D levels. Conclusion: Vitamin D deficiency in moms of infants with rachitis should be assessed and treated.
Knowledge, Attitude and Practice Regarding Diabetes Mellitus Fever among the Population of Lahore, Pakistan
Authors: Akhtar Ali , Fatima Samreen , Usmani Sufyan Junaid
Published: May 2023

Diabetes mellitus is a group of metabolic diseases characterized by hyperglycemia resulting from defects in insulin secretion, insulin action, or both. It is expected to increase up to 7.7% and will affect almost 439 million adults globally by 2030. The main aim of the study was to assess the demographic details of diabetic patients and their knowledge, attitude and practice regarding diabetes in Lahore, Pakistan. The prospective cross sectional study was done to know the level of KAP of diabetic population of the city; we visited different hospital’s endocrinology and diabetes departments. Face to face interview was done by using structured questionnaire comprises of total 26 questions. Of the 350 participants 221(63.1%) were women and 129(36.9%) were men. The major age groups were of <39years 106(30.3%), 60> years 83(23.7%) and of 40-49years 89(25.4%). Around 185(52.9%) have done graduation and 29(8.3%) are illiterate. About 231(66%) have type 2 diabetes and 119(34%) suffering from type 1 diabetes. Almost 228(65.1%) admits that they have family history of diabetes. Major cause of diabetes as participants’ claims is hereditary and obesity, both 118(33.7%). The frequent urination and increased thirst and hunger is the symptoms (62.9%). About 187(53.4%) of participants do exercise regularly and 194 (55.4%) follow planned diet. About 157(44.9%) had never any eye examination and 97(27.7%) had never any urine test. Around 236(67.4%) had never any lipid profile test. The study shows that participants have good knowledge of diabetes and have positive attitude towards DM but they have low or average practice scores.
Metalophysical Problems of WWER Reactor Vessel Welding Joints Reliability
Authors:   Institute for Safety Problems of Nuclear Power Plants, NAS of Ukraine, Sharaevsky І. G. , Vlasenko Т. S. , Zimin L. B. , Nоsоvskyi А. V. , Fіаlkо N. М. , Sharaevsky G. І.
Published: May 2023

The prospects and possibilities of replacing the capacities of nuclear power units of Ukrainian nuclear power plants, which are currently almost completely depleting their operational life, as well as the possibility of extending the guaranteed service life are analyzed and generalized. Based on the study of reactor construction trends and proposals on the world market, a basic promising modern model of a high-capacity 3+ AP1000 nuclear water reactor manufactured by Westinghouse El. Corp. was selected and recommended as a basic promising for use in Ukraine. The results of new studies on the dynamics of strength loss of reactor steels of WWER reactors and their welding joints under the action of radiation are considered. The main attention is paid to the presence and processes of migration and segregation in the crystal structure of reactor steels of harmful impurities, in particular phosphorus and nickel. It is concluded that there are significant advantages of new foreign metallurgical technologies, the use of which in vessel steels provides reliability and increased guaranteed life of safe operation of PWR reactors, in particular, AP1000 type made in the USA. The urgent problems of commissioning additional shunting capacities in the National Unified Energy System of Ukraine were assessed and the conclusion was made that they can be solved by improving the shunting characteristics of existing high-capacity nuclear power units and (mainly) by accelerating construction and commissioning of small modular reactors with high shunting characteristics, in particular the SMR-160 model manufactured by SMR LLC (USA).
Analysis of Exposure Dose Rate and Neutron Flux Density Dynamics in the Shelter Object of the Chornobyl NPP
Authors:   Institute for Safety Problems of Nuclear Power Plants, NAS of Ukraine, Saveliev M. V. , Mykhailov O. V. , Sushchenko D. O.
Published: May 2023

Application software was developed for automating the algorithms of mathematical data processing of the nuclear safety monitoring system of the integrated automated monitoring system (NSMS IAMS) of the New Safe Confinement — Shelter Object complex (NSC-SO) at the Chornobyl NPP. The developed software was tested and deployed on computing equipment at the Institute for Safety Problems of Nuclear Power Plants. The machine analysis of the NSMS’s data was carried out and results were obtained in form of general trends in the dynamics of the neutron flux density (NFD) and the γ-radiation exposure dose rate (EDR) and another graphical and tabular format. The machine analysis was performed both on the data before and after installing the Arch of NSC into the design position over the Shelter Object. Conclusions were made regarding the possibility of applying the developed tool for automating routine procedures for the analysis of multiple arrays of measurement data to obtain information necessary for assessing the state of nuclear hazardous clusters located in the NSC-SO. In addition to the standard forms of reporting materials in the form of graphs and tables, a matrix form of presenting the results of the correlation-regression analysis is proposed, which allows you to visually assess the degree of interrelationships between the values of the control parameters simultaneously in all measuring channels of the NSMS IAMS. The results of the forecast of the NFD and EDR dynamics using the established regression functions were verified by comparing the calculation and measurement data as of January 1, 2022. A conclusion was made regarding the degree of reliability of forecasting the values of the NFD and EDR in the NSC-SO using the developed software.
Assessment of the landscape fires spread in the Chornobyl Exclusion Zone in March 2022 based on the Rothermel model and Sentinel 2 satellite imagery
Authors:   Institute for Safety Problems of Nuclear Power Plants, NAS of Ukraine, Kuzmenko Yu. I. , Havlovska L. V.
Published: May 2023

The threat of occurrence and spread of landscape fires in Ukraine increases in the conditions of hostilities, therefore the possibility of terrestrial monitoring and suppression of wildfires is getting worser. The Chornobyl Exclusion Zone (ChEZ) has a special status due to the presence of radioactively contaminated areas that can become a source of dangerous emissions into the atmosphere from fires. Therefore, the implementation of satellite monitoring for active fires and the development of methods for predicting the behavior of fires and their consequences in the ChEZ by the computer modeling using GIS systems is relevant. The aim of this work was to estimate the size of burned areas (BA) due to the spread of fires in March 2022 during the period of its occupation by Russian troops using NRT data on active fires, obtained from the VIIRS and MODIS satellites from the NASA FIRMS as input. Calculations were made in two ways: a) fire propagation was simulated based on the well-known Rothermel model, implemented in the GRASS GIS open source software environment; b) actual BAs were defined using Normalized Burn Ratio (NBR) and Burned Area Index for Sentinel-2 (BAIS2) spectral indices, based on the involvement of Sentinel-2 bands. A comparison of the simulated areas and perimeters of scarses with the actual Bas, detected from Sentinel-2 satellite images, showed that the relative errors in BAs detection for individual groups of fires do not exceed 15%, which makes it possible to apply this approach for operative or scenario forecasting of the wildfire spread without significant loss in accuracy
THE STATE AND PROSPECTS FOR THE DEVELOPMENT OF THE LOGISTICS SERVICES MARKET IN UKRAINE
Authors: YEVTUSHENKO Victoria , SHUBA Tetiana , TSVIATKO Liliya , POPKOVA Diana ,   V.N. Karazin Kharkiv National University
Published: May 2023

The article is devoted to the problem of researching the state and prospects for the development of the logistics services market in Ukraine. The importance of technological innovations in the field of transportation for the development of this field has been proven. The volumes of transported goods in Ukraine for 1995-2020 were analyzed. A comparative analysis of the state of logistics services in Ukraine and European countries was carried out. World trends in the development of logistics are revealed, namely: 3D visualization. This is a program that allows you to show the correct methods of storing cargo in vehicles. Blockchain. The logistics order monitoring system is being tested for the third year already. Robots and drones. Many companies have been testing delivery of pizza to end consumers with the help of robots. Unmanned transport and electric transport. 3D printing on a 3D printer. for many products, the need for transportation will disappear, it will be possible to send a 3D model by mail and print these products at home. The main obstacles to the development of logistics in Ukraine are highlighted, namely: the increase in the cost of fuel materials, high interest rates on loans, gaps in domestic legislation, high international requirements for rolling stock, non-compliance of the quality of roads with European standards, the density of the road network by 2-3 times lower than in the EU and the USA. It was concluded that one of the main problems of this area is the lack of a strategic development plan at the state level. This has led to a lack of understanding of trends in this area of the economy, which hinders medium- and long-term planning. Thus, a downturn in one or another sector of the economy can negatively affect the transport sector that serves it.
FINANCIAL MODELLING AS A TOOL FOR SOLVING THE MAIN PROBLEMS OF THE ENTERPRISE
Authors: MAZUR Dmytro , MAZUR Alexander , MAZUR Galina , COWBY Antonina ,   Kyiv University of Market Relations
Published: May 2023

The article describes the development of theoretical provisions and the improvement of methodological approaches to the analysis and forecasting of the financial state of the company with the disclosure of the main problems that are solved with the help of financial modelling. The article analyzes the use of financial modelling and forecasting tools, which makes it possible to effectively analyze complex and uncertain situations related to strategic decision-making, is a tool for financiers that allows considering a large number of options according to the scenario of how to live without losing invested funds. The relevance of financial modelling is revealed when the availability and cost of external financing decreases, the risks of loss of liquidity and business stability increase, and the most important condition for its development is the increase in operational efficiency. The financial model of the company’s projects allows you to simulate cash flows of planned activities and assess the company’s future financial condition, shows where the company’s financial resources will come from and what they will be spent on, serves as the basis for risk analysis and the construction of the company’s risk management system, ensures continuous analytical work, significantly saves time, allowing to avoid consideration of unacceptable options and to quickly make a decision to terminate unpromising investment projects.
INTEGRATED APPROACH AS A METHODOLOGICAL BASIS BUILDING A SOCIAL PACKAGE IN A BUSINESS COMPANY
Authors: ZELENA Mariya , MANTUR-CHUBATA Olena , DANILKOVA Anastasiya , SHELEST Ievgeniia , PETRYCHAK Viktoria ,   Khmelnytskyi National University
Published: May 2023

The article defines the essence of the social package, its structure, approaches to its formation and importance for strengthening the motivation of employees. The theoretical and methodological foundations of the organizational and economic mechanism for determining the integrated approach to building a social package were substantiated, and scientific and applied recommendations for the introduction of an effective employee motivation tool were developed. The social package is defined as a set of financial, material and non-material benefits that raise the standard of living and are provided by the enterprise to the employee in addition to the basic salary in order to encourage labor activity. Four stages of the formation of the social package are distinguished, which replaced each other. Approaches to the definition of the term “social package” in modern literature are defined. A critical analysis of approaches to determining the essence and components of the social package made it possible to single out the commonality of positions regarding the composition of the social package, namely: it should include both the basic social guarantees provided for by the legislation on labor and social security (basic component) and additional material benefits, providing which are carried out by the employer on his own initiative (motivational). The components of the social package are highlighted: mandatory, competitive and compensatory. The most expedient approach to the formation of a social package has been designed.
ANALYSIS OF SOCIO-CULTURAL AND ENVIRONMENTAL ASPECTS OF THE FUNCTIONING OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF UNITED TERRITORIAL COMMUNITIES IN UKRAINE
Authors:   Ternopil Ivan Puluj National Technical University, HAHALIUK Olha
Published: May 2023

The article examines the results of the analysis of socio-cultural and ecological components, defines the main features of these components of sustainable development of the studied industrial enterprises as a whole. A study of the main indicators that determine and reflect the socio-cultural component of the implementation of the germinal development of industrial enterprises of the Ternopil Region was carried out. The negative dynamics of the decrease in the share of profit oriented towards the social needs of both the workers of industrial enterprises and the community they represent are highlighted. An increase in labor productivity was noted at all the investigated enterprises. An analysis of the ecological component was carried out. The criteria that must be used when developing a strategy for the sustainable development of an industrial enterprise are described, and this will allow preserving the environment for future generations, and will not worsen the environmental conditions around the enterprise itself. It was determined that the basis of the current germinative development of industrial enterprises should be the protection and rational treatment of the environment. It was emphasized that it is necessary to solve the most painful problems, namely: pollution of air, water, and soil. The world experience of industrial entrepreneurship, which offers the basis of ways in the field of solid household waste management, is described. Having studied the socio-cultural and ecological components, it should be noted that the main threats in the future may be: an increase in the level of inflation, a decrease in wages for employees of an industrial enterprise, the destruction of socio-cultural infrastructure and environmental pollution due to the military invasion of the Russian Federation in Ukraine. In general, negative trends require the implementation of the concept of strategizing actions focused on strengthening the main components of the German development of these industrial enterprises.
FORMATION OF STRATEGIC REGIONAL DEVELOPMENT OF GAZUZI TOURISM AND RECREATION AFTER THE WAR IN UKRAINE
Authors:   Pryazovskyi State Technical University, HORIACHOVA Nataliia
Published: May 2023

In the current conditions of the war (Russia against Ukraine), and before that the coronovirus pandemic, the tourism industry, one of the first to suffer and receive significant financial losses, also lost human resources and infrastructure. Therefore, at present, the question of the developed strategies for the development of tourism both in the country and at the regional level, and especially the question of the resort and recreation sphere, is acute. The potential of the sphere of tourism and recreation of the opportunities and resources of the natural, infrastructure of the Transcarpathian region, which after the war can be directed to the development of the tourist and recreational business and bring significant economic profit, has been studied. It was found that the functioning of the tourism and recreation industry is determined by three imperatives: economic, social, and ecological. The necessity of sanatorium-resort institutions in Transcarpathia is substantiated, the issue will become especially acute after the war, when it will be necessary to heal children and improve their psychological state of health, disturbed by the war. The necessity of developing a regional level mechanism for the development of tourism and recreation in Ukraine after the end of the war, aimed at monitoring changes in the external and internal environment of the functioning of regional tourism and recreation or introducing changes for better development of the industry and opportunities, which will contribute to competitiveness in achieving strategic goals, is proposed. and economic development. At the same time, cooperation between authorities and local self-government is necessary, and most importantly, support for the tourism sector.
TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS
Authors: YAKUBENKO Yuliia , KOBERNIUK Serhii ,   Dnipro State University of Agriculture and Economics
Published: May 2023

The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1) dissemination of communication and research policy, (2) communications in the field of product and market portfolio, (3) financial and resource planning of communications, (4) development of strategic market communications. The factors of the development of processes of interpretation of the information received by users are determined. It has been established that the competitiveness of an agricultural enterprise is a complex system category that gives a comprehensive description of its ability to oppose direct competitors, both at the current time and in the strategic perspective, in the target market segment where the enterprise’s products are positioned, in order to ensure the functioning and planned development under the pressure of competition and the action of factors and conditions of the business environment. A structural and functional model for improving the policy of ensuring the competitiveness of agricultural enterprises has been developed. An arsenal of tools for increasing the competitiveness of enterprises in the agrarian sector of the national economy by means of marketing communications has been developed.
DETERMINATION OF THE ACCOUNTING SUBSTANCE OF COSTS AND THEIR CLASSIFICATION
Authors:   Oles Honchar Dnipro National University, BONDARENKO Natalya
Published: May 2023

Enterprise costs have always been an important economic category, which characterizes the results of the enterprise and its profitability. The key condition for the organization of an effective management system is the reliability, completeness and promptness of the available information, about the costs, lost during the management process. This data is received by the management staff thanks to cost accounting, which is the central subsystem in the informational accounting system. The purpose of the article is to research and generalize the essence of costs and criteria for their classification, determination of the location of costs in the accounting system, and of enterprise management in modern economic conditions of development. The analysis of normative legal and scientific sources regarding aspect of the interpretation of the accounting and economic category “expenditure” testifies to it versatility and complexity. If in international and domestic regulatory documents, costs in most cases are interpreted as reduction of economic benefits, then in the scientific literature they are considered with three positions – financial, resource and accounting. In our opinion, it is appropriate to combine economic and accounting approach and to give the following definition to the researched category: costs are cost assessment of the resources consumed by the enterprise in the process of achievement certain defined purposes, the use of which leads to a reduction assets or an increase in liabilities, resulting in a decrease in equity capital (except in cases of its withdrawal or distribution by the owners). In the process of research, the controversial question was established distinguishing costs and expenses, as some scientists consider them synonyms, and the other emphasizes the essential differences between them. It was found that an effective system of organizing information about costs provides the ability to determine the peculiarities of the formation and distribution of costs for certain objects of management. The main classification features for distinguish types of expenses and group them depending on the detail of the information, which they transmit.
CREATION OF ECOLOGISTIC ENTERPRISES OF THE FOOD AND PROCESSING INDUSTRY IN WESTERN UKRAINE
Authors:   National University «Lviv Polytechnic», STRUTYNSKA Lesya
Published: May 2023

The expediency, need and stages of the development of environmental science as a type of innovative activity, the purpose of which is to preserve the environment and environmental ecology, are analyzed. As an example, the effectiveness of the step-by-step introduction of ecological activities is illustrated at the processing and food industry enterprises of Western Ukraine. It has been proven that the formation of effective ecological activities cannot be done without the proper assistance of local self-government bodies and state authorities. It has been proven that with the thoughtful guidance and assistance of local self-government bodies, the processing of organic waste can be economically beneficial both for producers of food and processing industries, and for residents of local communities. The following are proposed as the main stages of implementation of effective ecological activities on the territory of local communities: – construction of regional power plants and energy installations for the production of electricity by burning biogas; – purchase and efficient operation of equipment for processing organic waste into biogas; – establishment of operational collection, sorting and processing of industrial waste; – strict control over the inadmissibility of violations by producers of sanitary and hygienic norms and requirements for waste water and waste disposal. It was noted that for the effective integration of ecology into the economy of the state through the creation of ecological enterprises, the legislative implementation of an effective environmental strategy is necessary, which will be the main competitive advantage of the enterprise in modern business conditions.
FEATURES OF THE USE OF ARTIFICIAL NEURAL NETWORKS IN DIGITAL MARKETING
Authors: VENHER Evheniy , NIKULCHA Valentyn ,   Yuriy Fedkovych Chernivtsi National University
Published: May 2023

This article examines the possibilities and advantages of using artificial neural networks in digital marketing, describes different types of neural networks. It was determined that neural networks are complex structures created from artificial neurons that can accept multiple inputs to obtain a single output. Artificial neural networks are a subsystem of machine learning, which in turn is a subsystem of artificial intelligence. In the processes of creating content for “sales funnels” and optimizing it to generate quality traffic, neural networks have long proven themselves as a worthy replacement for traditional approaches. Considerable attention in this study is focused on studying the possibilities of using neural networks for data analysis, forecasting trends and solving marketing analytics problems. The main types of artificial neural networks that are currently used in marketing activities are systematized and classified. Key functions that can be performed by neural networks in the context of digital marketing are highlighted, such as forecasting the demand for goods and services, researching consumer behavior, analyzing the competitive situation on the market, recommendations for managing product portfolios, automating business processes, etc. It is emphasized that marketers and managers can use neural networks to improve three strategic areas: segmentation, targeting and positioning.It is noted that attempts to systematize knowledge about artificial intelligence and machine learning in marketing provided the formation of theoretical foundations for the development of consumer-oriented applications in the context of consumer experience and personalized communications. Despite the significant number of advantages of using artificial neural networks in digital marketing, there are also a number of disadvantages and threats associated with artificial intelligence technologies. The use of neural networks is an effective and promising tool in digital marketing, but it requires significant technical and financial costs, and also raises ethical issues that must be resolved before using neural networks for marketing purposes. Further research in this direction can help companies achieve more effective results in their digital marketing strategy.
BUDGETING AS A COMPONENT OF THE COST MANAGEMENT SYSTEM
Authors:   Simon Kuznets Kharkiv National University of Economics, CHUMAK Ganna
Published: May 2023

The purpose of the article is to generalize the theoretical provisions and methodological principles of cost management at the enterprise when implementing elements of budgeting as a management technology with the aim of making effective management decisions. The relevance of the development and implementation of budgeting is explained by the fact that the economic activity of any enterprise involves the regulation of the volumes of various types of expenses. The efficiency of the enterprise largely depends on the correctly chosen management strategy, the economic potential possessed by the enterprise, on the competitiveness of its products, including the level of costs. It is shown that one of the mechanisms of effective cost management is the budgeting mechanism. Budgeting is the process of planning the future operations of the enterprise and recording its results in the form of a system of budgets. “Budgeting” is also considered as a management technology designed for the development of a financial plan (budget) with the aim of more rational use of resources and increasing the efficiency of management decisions made at the enterprise. The essence of budgeting, as a component of the expenditure management system, consists in the development of interdependent plans for the production, financial and economic activity of the enterprise as a whole and separately for its structural subdivisions, based on current and strategic goals of operation. The role and place of budgeting in the enterprise management system are quite fully characterized by the functions of the budget. It is shown that budgeting ensures the systematic management of the enterprise. It was determined that the problems of methodological principles of management accounting of production costs in the information support of budgeting, not only at the enterprise level, but also, as required by modern conditions of in-depth control, in terms of structural production units of “responsibility centers”, can be solved with the use of “flexible” budgets , which are formed during the production process. Management by responsibility centers is one of the subsystems that ensure internal company management.