bluuebunny/crossref_metadata_2025 huggingface dataset:
Neural Network Model for Water Parameter Prediction and Evaluation: A Case Study of Pipar City, Rajasthan, India
Authors: Parihar Sangeeta , Kachhwaha Jai Singh , Jadhav Raina , Gehlot Tarun , Saini Krishan Kumar
Published: November 2022

This study presents the model of the neural network for sodium adsorption prediction sodium carbonateresidual, magnesium adsorption, Kelly ratio and sodium percentage in groundwater samples of Pipar city,Jodhpur, Rajasthan. Diverse physicochemical parameters including pH, EC, TDS, Ca, Mg, Na, K, Cl, HCO3,CO3, SO4 and NO3 were tested for 50 groundwater samples for the pre-monsoon season of 2021. The ANNmodel, then contrasted with MS-Excel, is created with R programming. The right algorithm and neuronalnumbers have been determined for optimizing the model architecture Via a responsive analysis,sevenneurons were optimized through the resilient back propagation algorithm for weight-back monitoring. Itwas found that the prediction of irrigation appropriateness indices with a seven-neuron network was highlyaccurate. The relative mean squared error, coefficient of decision (R2) and mean absolute relative error iscalculated for the experimental outcomes and model outputs. There is a close harmonization between actualdata and ANN groundwater outputs for irrigation suitability indices for the planning and analysis ofdatasets. For measured and projected values, spatial distribution maps have been created. The ANN modeltherefore seems to be a valuable tool in Pipar city, Jodhpur, Rajasthan, India to forecast groundwatersuitability.
THE IMPORTANCE OF WORK PLACE SAFETY
Authors: Riak PhD Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

Work place safety involves activities that are task oriented and is more than proactive selling of products and services through use of face-to-face interactions or by use of other communications means such as telephone or mail. The goal of customer satisfaction should be designed, communicated and performed with the aim of achieving two goals which are to satisfy the customer and to achieve operational efficiency. The behavior and interaction of the service provider with customers for services that are offered face to face is a replica of what goes on inside the organization (Lovelock, 2014). The marketing of financial services is not only more complex but also much broader and it involves increased interactions between the customer and the organization as the service is made, sold and also consumed. The customer’s view of the quality of the service is drawn from the behaviour and personality of the service provider. High quality customer service can be drawn from thinking, attitude and a philosophy that puts more emphasis on a way of doing business which is committed and sincerely dedicated to satisfy the firm’s customers. Such a philosophy emphasise that customer satisfaction is the greatest priority of the organization (Lovelock, 2014).
THE EFFECT OF GENDER VIOLENCE ON HUMAN RIGHT IN SOUTH SUDAN
Authors: Riak PhD Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

According to the United Nations General Assembly (2013), gender based domestic violence involves men and women and usually results in physical, sexual, or psychological harm or suffering to the victims. It also includes threats of such acts, coercion or arbitrary deprivation of liberty. A study from World Health Organisation (2016) indicates that between 16% and 52% of women worldwide are physically assaulted by an intimate partner at least once in their lives. In addition, according to the Inter-American Development Bank's special report on domestic violence in 1999, gender based violence results in direct loss of money due to health care, police, court costs and productivity. Besides financial losses, gender based violence has also been identified as a contributory factor to maternal mortality rate by 55 percent (World Bank, 2013).

Further, the World Health Organisation in 1996 documented that, among women aged 15-44 years, gender violence often leads to death and disability. In addition, studies in India, Bangladesh, the USA, Papua, New Guinea and Peru indicate a high correlation between domestic violence and suicide rates (WHO, 1997). Statistics published in 1997 by the World Health Organization on studies conducted in 24 countries in America, Europe and Asia revealed that between 20% and 50% of the women interviewed reported that they suffered physical abuse from their male partners. Moreover, according to an international report on the status of women in 140 countries, the number of women reporting physical abuse by a male partner during the period 1986-1993 was 21% to 60% (Neft & Levine, 1997).
THE IMPACT OF FOREIGN RELATION ON ECONOMIC POLICY IN AFRICA
Authors: Riak PhD Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

Foreign refers to the conduct of human affairs by peaceful means, employing techniques of persuasion and negotiation (Barnett and Duvall, 2010). It usually refers to international diplomacy, the conduct of international relations through the intercession of professional diplomats with regard to issues of peace-making, trade, war, economics, culture, environment and human relations (Berridge, 2005). Diplomacy is typically carried out by government officials, who use bargaining, negotiation, and other peaceful means to negotiate treaties, trade policies, and other international agreements, including agreements to prevent, limit, manage, or settle conflicts (Claude, 2012).
THE CRUCIAL ROLE DIPLOMATIC RELATIONS ON CONFLICT MANAGEMENT IN AFRICA
Authors: Riak PhD Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

Third-party interventions into ongoing civil wars are complex attempts to manipulate the preferences of warring parties, and thus conflict outcomes. These attempts to alter the course of a conflict can include providing materiel, intelligence, and money to change the structure of the relationship among combatants, or alternatively, providing information through mediation and other diplomatic initiatives to change the information that they hold about their adversary.  Both approaches can have conflict management goals, although mediation has a much more direct link to a goal of containing violence and making peace.  Conceptually, however, the two approaches to intervention could work in unison.
WAR AND SOCIO-ECONOMIC DEVELOPMENT
Authors: Riak PhD Dr. Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

The literature on the study of war on economic condition of a country is very limited however a brief review of the available literature is presented below. Bloomberg et al. (2002) present an economic model of war, in which terrorist groups who are unhappy with the current situation in a country try to bring change by indulging in terrorist activities. Terrorist activities of such groups may have different results depending on the economic situation. Either they can reduce the economic activities by increasing war, or if more economic incentives are present in the economy then war is reduced for example, more employment opportunities can reduce the incentive to indulge in terrorist activities. Study is of the view that recessions in high income countries can result in higher probability of terrorist activities.
THE INFLUENCE OF GLOBALIZATION ON ECONOMIC GROWTH
Authors: Riak Dr. Gabriel Alier , Bill Dut Bol Ayuel
Published: November 2022

Globalization is a multidimensional phenomenon that not only touches political, economic, social and cultural spheres of any society but also reshapes the traditional way of studying the “social world and human nature (Crafts, 2014). Globalization is often associated with “intensification of the worldwide social relations”, global economic integration, de-territorialization and time-space compression (Bhandari, Amit and Heshmati, 2014).

There is no universal acceptable definition of globalization as different scholars define it based on their understanding and at certain point in time which makes the meanings far from consistent. Ibrahim, (2015) define Globalization as the growing influence that exerted at the local, national, and regional levels by financial, economic, environmental, political, social, and cultural processes that are interconnected in scope.
COMMERCIAL ESTABLISHMENTS IN KHULNA CITY: EMERGING PROBLEMS IN CONTEXT OF REGULATORY ARRANGEMENTS
Authors: Ahmed Mohsin Uddin
Published: November 2022

Commercial activities are major characteristics of the urban areas. In the developed countries commercial establishments arranged with a planning manner that guided by the urban planning proforma. But in the country like Bangladesh where natural development prevailing all over the urban areas commercial establishments are haphazardly developing without any planning manner. As a result, congestion on the through fare, environmental hazards dominating through this type of development. Locational importance of the commercial establishment increases the business performances and healthy living environment. Different type of commercial establishments may be viewed in the urban areas of Bangladesh with different type of structural condition and building materials. Such difference presents building heights, locational criterions, uses of the premises and importance of the goods transacted. It also varies according to the importance of the area, land value, population density, accessibility and government control. The urban area where governmental control is efficient and rigid the scenario is quite improved there. Market, shop, office, godown, service centre, etc. may be considered as commercial establishments. But the contemporary regulations could not include all type of commercial developments. Therefore, a large number of developments are continuing their activities without the prior approval of the government. The prescribed regulations, which are enforcing by the authorities, are out dated. Enforcement procedures are also in primitive system. In consideration of the entire scenario, it may be said that the problems available with the commercial establishments are due to the lack of appropriate regulations and disputed enforcement procedures by the government. The study emphasizes on the contemporary regulatory arrangements related with the physical development rather than commercial transaction of the establishments. Present scenario, role on the urban development, involvement of the regulations, problems on the enforcement procedures of the commercial establishment is the major elements of this study. A guideline also prescribed according to the problems identified through this study.
TOURISM IN BANGLADESH – A CASE STUDY ON KHULNA CITY
Authors: Ahmed Feroz , Rahman Md. Mizanur
Published: November 2022

Tourism is one of the most prominent businesses in the world and its prospect is increasing day by day. Bangladesh has ample scope to develop this industry since it has a long historical background, natural beauty, the largest sea beach in the world etc. By developing this industry, it can create job opportunities, generate foreign currency, circulate money in the economy and thus can contribute to the total economy of Bangladesh. But the development of domestic tourism is the first criteria for the development of this industry. This study aims at investigating the habit and attitude of the people of Bangladesh and also their views and expectation of the present situation regarding tourism. This study has identified that most of the people have tendency to travel. But, due to many problems like security, living place, transportation, food, infrastructure and lack of facilities, information, guide, etc. people feel discouraged to travel. If these problems can be solved and the desired facilities can be provided, people will be encouraged to travel within the country and thus domestic tourism will be developed and that may ultimately attract foreign tourists to visit our country.
Timing of Magmatism and Skarn Formation at the Limon, Guajes, and Media Luna Gold ± Copper Skarn Deposits at Morelos, Guerrero State, Mexico
Authors: Burisch Mathias , Bussey Steven D. , Landon Nicolas , Nasi Carlo , Kakarieka Alejandro , Gerdes Axel , Albert Richard , Stein Holly J. , Gabites Janet A. , Friedman Richard M. , Meinert Lawrence D.
Published: November 2022

The Morelos district, located in the center of the Guerrero gold belt, Guerrero State, southern Mexico, has been the site of several recent gold ± copper skarn discoveries (total of ~8.5 Moz Au) associated with Upper Cretaceous-Paleocene granodiorite intrusions. The Limon, Guajes, and Media Luna skarn deposits developed along the contact of the El Limon granodiorite and the sedimentary host rocks. Native gold is associated with retrograde alteration of garnet-pyroxene skarn and is accompanied by native bismuth as well as telluride and sulfide minerals. The Media Luna deposit is characterized by a distinct magnesium-rich skarn mineralogy and contains an average of ~1 wt % Cu, in addition to gold and silver. This distinguishes it from the other gold-only skarn deposits in the Guerrero gold belt. This observation suggests that skarns in the Guerrero gold belt, which replaced magnesium-rich sedimentary protoliths, may host significant copper resources in addition to gold.

Uranium-lead laser ablation-inductively coupled plasma-mass spectrometry (LA-ICP-MS) zircon ages of the El Limon granodiorite range from 66.86 ± 0.40 to 65.88 ± 0.79 Ma. Preskarn molybdenite-quartz veins cut through the El Limon granodiorite and yield Re-Os molybdenite ages between 66.63 ± 0.22 and 65.55 ± 0.25 Ma. A series of pre-, syn-, and postskarn porphyritic dikes intruded the El Limon granodiorite, having zircon ages ranging from 65.9 ± 1.1 to 64.68 ± 0.38 Ma. The timing of skarn formation at Limon and Media Luna was constrained to 64.6 ± 1.2 to 63.2 ± 1.0 Ma, applying U-Pb LA-ICP-MS to garnet. The ubiquitous presence of garnet in skarn deposits and the time- and cost-efficiency of in situ geochronology are striking advantages of this method to constrain the timing of mineralization.
Bipartite parietal bone
Authors: Bašić Željana , Jerković Ivan , Dolić Krešimir , Skejić Ivan , Mladenović Saša , Jerković Nika , Bareša Tina , Kružić Ivana
Published: November 2022

This study reports the first case of the bipartite parietal bone in the Croatian modern and archaeological population. We have examined 458 skulls from Multi-Slice Computed Tomography (MSCT) images and found only one case of this trait (0.22%; 95%CI 0.01%-1.21%). The bone exhibiting an additional suture was the left parietal; the type of the trait was complete, horizontal, and asymmetrical. Some additional sutural bones were observed, including asterion and lambda ossicle and two lambdoid ossicles. Among the other epigenetic variants, parietal, zygofacial, oval, and mastoid foramina, frontal grooves, supratrochlear notch, and condylar canal were visible. The principal components analysis (PCA) of features extracted from the frontal, lateral, and posterior view of 110 female crania using a convolutional neural network (CNN) for image analysis demonstrated that the skull deviated from the average female skull in the population. The visual and metric examination of the skull showed ultrabrachycephaly, mild lateral deformational plagiocephaly, and depression on the posterior part of the skull. The rarity of this case in the Croatian population indicated that this variant could be interesting for both clinicians and forensic anthropologists, as it can be used as means of comparative identification. Further studies will show its importance in assessing population affinities and relations inside the graveyards.
Recensione: RAIMON GRAELLS I FABREGAT, ALESSANDRO PACE, MIGUEL F. PÉREZ BLASCO (eds), Warriors@Play, Proceedings of the International Congress, Universitat d’Alacant, 2022, p. 246
Authors: Bertaiola Andrea
Published: November 2022

In anni recenti il gioco e la guerra sono stati al centro di molteplici progetti di ricerca. Il libro recensito riunisce gli studi presentati nel corso di un convegno tenutosi a Elche nel 2021 nel quale è stato esaminato per la prima volta in maniera specifica il rapporto tra guerra e gioco nell’Antichità. Utilizzando metodologie e prospettive ermeneutiche diverse, i contributi raccolti esplorano il tema e ne sottolineano la complessità.
Saved from Ecstasy: A Multi-partite Intervention for First Time and Repeat Users of 3,4-methylenedioxymethamphetamine (MDMA) Within The LGBTQ+ Community
Authors: Carpenter Candice
Published: November 2022

According to the National Survey on Drug Use and Health, in just 2014 alone, over 17 million persons ages 12 or older reported at least a singular lifetime use of the hallucinogenic stimulant, and well-known recreational drug, MDMA, or 3,4- methylenedioxymethamphetamine. Compared to 10 years prior, this was an increase from 11 million people within the same age bracket.21Per the European Centre for Drugs and Drug Addictions (ECDDA), 13.5 million individuals ages 15-64 have used MDMA sometime in their lifetime.16
New Optimization Models for Sine Cosine Functions in Embedded Telecommunication Systems
Authors:   Electronics and Communications Engineering Dep., Faculty of Engineering, Delta University for Science and Technology, Gamasa City, Mansoura, Egypt, Saber Mohamed ,   Department of Communications and Electronics, Delta Higher Institute of Engineering and Technology, Mansoura, 35111, Egypt,   Computer Engineering and Control Systems Department, Faculty of Engineering, Mansoura University, 35516, Mansoura Egypt,   Faculty of Artifcial Intelligence, Delta University for Science and Technology, Mansoura, Egypt,   Computer Science Department, Faculty of Computer and Information Sciences, Ain Shams University, Cairo, 11566, Egypt, El-Kenawy El-Sayed M. El , Ibrahim Abdelhameed , Eid Marwa M. , Abdelhamid Abdelaziz A.
Published: November 2022

Trigonometric functions are essential part of digital communication systems such as receivers, synthesizers, and phase locked loop. Implementation of trigonometric functions requires many arithmetic units; multipliers and adders circuits which reduces the speed of operation and consumes much power. In this paper we introduce two approximation methods to represents sine, and cosine functions to achieve fast operation and low power consumption. The simulations indicate a matching between the ideal trigonometric functions and the approximation method with 0.001 error which considered as trivial amount.
Key Evaluation Criteria for Assessing the Introduction of Electric Vehicles into the Logistics Operators Fleet
Authors: Džananović Ajdin , Dacić Suada , Muharemović Ermin
Published: November 2022

Increasing demands for logistics services cause several challenges related to total costs and meeting global environmental requirements. Logistic operators make efforts to improve all logistic processes and the distribution chain system by optimizing distribution networks and transport routes. Also, using clean or renewable energy help to meet the above-mentioned requirements by using environmentally friendly means of transportation such as electric and hybrid vehicles. The replacement of conventional with electric vehicles provides numerous benefits for improving the efficiency of the distribution chain system. This process is part of the concept known as Green Logistics, which strives to minimize the environmental impact of the logistics network and delivery. This paper focuses on identification of indicators for evaluating the acceptability of replacing conventional vehicles with electric vehicles in the fleet of logistics operators. We propose an evaluation matrix based on key indicators such as total costs, eco score fleet rating, and range and energy supply of vehicles. We use these indicators to determine the advantages, challenges, and possibilities of introducing electric vehicles in the logistics operator’s fleet. Also, we conducted a multi-criteria analysis of replacing conventional with electric vehicles in the fleet of one logistics operator.
Application of ICT as a Key Element for Airport Safety and Security Operations
Authors: Sahic Adnan , Cinac Džemal
Published: November 2022

Airport risk management is a demanding task as several different areas have to be monitored including outer edges, car parks, terminals, and other passenger facilities. Information and communication technologies (ICT) are key elements for airport operation safety and security. One of the advantages of ICT based systems is they can react better and faster in real time and perform certain tasks at airports. This paper aims to present a safety overview of ICT and multi-agent systems (MAS) usage in the implementation of various airport operations. This paper aims to present a safety overview of ICT and MAS systems usage in the implementation of various airport operations. This paper summarizes a multi-agent concept that highlights their applications at airports such as passenger transfer, baggage management, aircraft handling, and field service through a detailed and extensive literature review on related topics. Much of the information on processes within the airport, processes in air traffic, and the processes of operators, i.e. airlines, is the result of monitoring work on a software development project for individual airports that serves to manage all processes in airports. The analysis led to the conclusion that safety and security in airports can be additionally improved by greater use of ICT as well as greater use of MAS, which ultimately contributes to the optimization of the airport.
Children and young people as simulated patients: recommendations for safe engagement
Authors: Gamble Andree , Nestel Debra , Bearman Margaret
Published: November 2022

Adult simulated patients (SPs) are now embedded in health professions education, prompting the development of practice standards. The comparatively sparse involvement of children and young people as simulated participants in education may account for the absence of standards to underpin their safe practice. Research suggests that children and young people who fulfil simulated participant roles have specific requirements not covered by existing standards. This paper offers recommendations specific to the safe engagement of simulated participants in health professions education that align with published guidelines for working with adult simulated patients. These recommendations include: Practical considerations, safe work environment, scenario development, training for role portrayal, feedback & completion of assessment instruments, parental responsibility and ethical considerations. We hope these recommendations are valuable for anyone working with children or young people in simulated participant roles.
Exploring facilitator gaze patterns during difficult debriefing through eye-tracking analysis: a pilot study
Authors: Wilkie Ryan , Roze des Ordons Amanda L , Cheng Adam , Lin Yiqun
Published: November 2022

Managing difficult debriefing can be challenging for simulation facilitators. Debriefers may use eye contact as a strategy to build and maintain psychological safety during debriefing. Visual dominance ratio (VDR), a measure of social power, is defined as the percentage of time making eye contact while speaking divided by the percentage of time making eye contact while listening. Little is known about eye gaze patterns during difficult debriefings.

To demonstrate the feasibility of examining eye gaze patterns (i.e. VDR) among junior and senior facilitators during difficult debriefing.

We recruited 10 trained simulation facilitators (four seniors and six juniors) and observed them debriefing two actors. The actors were scripted to play the role of learners who were engaged in the first scenario, followed by upset (emotional) and confrontational in the second and third scenarios, respectively. The participant facilitators wore an eye-tracking device to record their eye movements and fixation duration. The fixation durations and VDRs were calculated and summarized with median and interquartile range. We explore the effect of scenarios and training level on VDRs using Friedman tests and Wilcoxon rank sum tests.

All 10 participants completed all three scenarios. There were no statistically significant differences in VDRs between the junior and senior facilitators for all three scenarios (baseline:

The use of eye-tracking device to measure VDR during debriefings is feasible. We did not demonstrate a difference between junior and seniors in eye gaze patterns during difficult debriefings.
The Impact of Autopilot on Tesla
Authors: Chen Runze , Mao Hankai
Published: November 2022

As Tesla advances in technology, Tesla is expeditiously embarking on exploring an emerging field, driverless technology. Due to the current instability of driverless technology, driverless systems are not commonly used at the moment. Nevertheless, its impact on Tesla can not be neglected. Therefore, this study focuses on the impact of the emergence of autonomous driving on Tesla. Specifically, this paper explores the impact brought about by autonomous driving by collecting statistical data, gathering real-life cases, and analyzing the information. However, the research illustrates that Tesla’s Autopilot is a double-edged sword. It damages the reputation of Tesla while offering the huge potential for gaining tremendous revenue in the present and future. In the long run, the scales are tipped in favor of autonomous driving technology.  Thus, persisting in exploring the field of driverless technology will speed up the promotion of Tesla.
Whether Lego should develop its smart toys market?
Authors: Wu Hongzhen
Published: November 2022

This article will discuss the enablement of the investment into smart toys for the LEGO Group by respectively discussing the overall situation of LEGO including its development over years and financial details, the market situation of smart toys including potentials, drawbacks, and rising issues, and then analysis of SWOT of LEGO adopting smart toys into their plan. As a result, with the internally favorable investing environment and matching profile with smart toys of the LEGO Group and the positive market situation and the prospect of smart toys, while there are also rising issues regarding smart toys, the risks also come with huge potentials, further, smart toys investments could fairly be adopted by the LEGO Group.
The Benefits of Co-branding for Chinese Games Going Overseas
Authors: Hu Yufei , Hu Yuyang , Ren Ruoxi
Published: November 2022

With the popularity of 5G networks, China's game industry has seen unprecedented development prospects. For The Chinese game industry, the domestic market growth from growth to stable, the domestic demographic dividend temporarily came to an end, but the foreign game market is still a blue sea, Chinese game enterprises rely on the development of overseas game market to create profits and it has become the most effective way to maintain the sustainable growth of game income scale. The purpose of these study was to explore the joint launch of Player Unknown’s Battleground (PUBG) by Tencent in China and KRAFTON in Korea. The qualitative analysis and SWOT analysis were used in this paper. This research concluded that brand awareness, brand image and brand loyalty are interrelated. Besides, there was correlation between brand image and brand loyalty. Thus, by investing in overseas manufacturers, Tencent not only acquire game dealership rights but also introduce advanced research and development (R&D) technology from overseas to further improve its own R&D level. On this basis, Internet Protocol (IP) licensing opportunities obtained through investment cooperation will not only test the ability of self-research but also pave the way for Tencent to build its own matrix of games in all categories.
SWOT Analysis Was Used to Analyze the Influence of Brand Equity on the Willingness to Use Douyin
Authors: Wu Peiyu
Published: November 2022

From the outbreak on December 19, 2019, to the current normalization of the epidemic, people stay at home for entertainment. The popularity of short videos has increased dramatically, and the use of Douyin has skyrocketed. This paper analysed the development strategy of Douyin, and further explored the power of brand equity on Douyin use intention by applying the theoretical knowledge and qualitative analysis of the influence of brand equity on purchase intention and the SWOT analysis method. SWOT analysis was used to analyse the impact of brand equity on the willingness to use Douyin, and the conclusion was drawn that in terms of SO, the intuitive and eye-catching the brand image of Douyin and the positive development of brand virtual character image improved the willingness to use. In WT, Douyin’s negative brand association and high-end brand positioning reduced the desire to use. Therefore, Douyin needed to improve in purifying the network environment and enhancing user participation in third - and fourth-tier cities.
Research on Behavioural Traits and Marketing Strategies of Chinese University Students Using Tiktok Live-streaming Platforms
Authors: Wei Qian
Published: November 2022

China’s economic growth has been revitalized by the gradual rise of the e-commerce industry resulting from the Internet’s development. In 2020, due to the COVID-19 pandemic, the “contactless economy” of live streaming reached its zenith, and people can make purchases without leaving their homes thanks to the virtual shopping environment created by live e-commerce. As emerging consumers of short video platforms, university students have enormous spending potential, and it appears that capturing them is capturing the future. In this paper, we apply the PEST-SWOT analysis method to analyze and compare the strengths, weaknesses, opportunities, and challenges of TikTok’s live e-commerce platform with the political, economic, social, and technological environment. Based on the analysis, this paper proposes countermeasures believed to be useful for promoting the platform’s sustainable development.
Analysis of Corporation’s Financial Fraud and Independent Directors’ Decision Based on Evolutionary Game Theory
Authors: Cheng Ching Hung , Huang Zhe , Lin Siqi , Wu Hangyu
Published: November 2022

The case of Kangmei Pharmaceutical Company’s financial fraud reveals several important issues in the independent director system in China. It is valuable to study these issues separately from the corporation and the independent director’s perspective, as both wish to maximize their profitability. This paper applies evolutionary game theory to construct two games between the corporation and independent directors, and {honest, dishonest} is the strategy set for the corporation in both games, while {dutiful, undutiful} and {continue, resign} are the strategy sets for the independent directors in game 1 and game 2 respectively. The evolutionary stability strategies obtained from these two games and simulation results show that if the independent directors should be dutiful and not quit their positive while the corporation should never consider making any financial fraud, then the independent directors and the corporation will get the optimal benefit. The results suggest that the award mechanism and reputation mechanism for independent directors should be established and fully completed to improve the independent director system.
Marketing Research about Häagen-Dazs Based on SWOT Analysis
Authors: Zhang Huixin
Published: November 2022

This paper uses advertising, pricing, location, and customer behavior as points of analysis for the marketing strategy of Häagen-Dazs, in which the background information of Häagen-Dazs is analyzed and the preliminary objectives of the start-up brand are provided. In addition, the economic level and background information of the parent company of the brand acquisition will also be presented. In the article, the STOW analysis will be used to understand the current marketing situation and potential opportunities for Häagen-Dazs in the Chinese market. This article uses STOW analysis to explain the current marketing situation and potential opportunities and problems in the Chinese market. At the last, possible solutions and future directions will be proposed.
How Can Dolce & Gabbana Change its Reputation after the Racism Marketing Video
Authors: Li Leran
Published: November 2022

Dolce & Gabbana has lost a large portion of its Chinese market because of a marketing video that was considered racism. The sales of Dolce & Gabbana significantly decreased after the incident. In order to change people's impression of Dolce & Gabbana and save back the Chinese market, new marketing strategies should be implemented as soon as possible. This article discusses the influence that the explicit racism video caused on Dolce & Gabbana and the current condition of the company. At the end of the article, there are also some possible marketing strategies such as STEPPS suggested for the company to follow in order to improve its reputation and gain word-of-mouth.
Research on the Investment Value of Guangzhou Baiyun International Airport Based on Multiples Valuation Method
Authors: Chen Yiqi
Published: November 2022

Aviation has been an industry that has been widely watched by investors. As the upstream of the civil aviation industry chain, the airport industry is an important core asset of the entire industry chain, providing relevant services for global air transport companies and passengers. In recent years, China's aviation industry has been in a state of steady development. Until the outbreak of COVID-19 in 2020, the market focus turned to the impact of the speed of passenger traffic recovery during the epidemic on the recovery of airport performance. For core hub airports, the priority is whether asset values have changed. This paper analyzes Guangzhou Baiyun International Airport in China, and studies whether the investment value of the airport is fair through financial analysis, peer comparison, and multiple valuation methods. The study found that the airport's overall revenue decline in the past two years was mainly due to the epidemic, but it has performed better compared to industry players. Through multiples valuation, the theoretical stock value of Baiyun Airport in 2021 is 16.19 CNY higher than the actual value. The result indicated that the company's stock was undervalued and has good room for growth in the future, suggesting a purchasing opportunity. It is hoped that the research in this paper can expand the research on related aspects of the private airport industry, and also provide some help and reference for the valuation research of Guangzhou Baiyun International Airport.
Research on the Retirement Strategy Based on the Characteristics of Asset Class
Authors: Li Zhiyi
Published: November 2022

The distribution of asset classes continues to draw attention from the general public, and available statistics show that prospective retirees frequently make costly mistakes when handling their retirement plans [1]. Therefore, this paper analyses and describes retirement plans and incorporates the attributes of asset classes with retirees' individual conditions to build retirement strategies. This paper mainly studies five investment asset classes, identified as cash asset, credit asset, property, equities, and alternative assets, whose performances are different in risk, yield and liquidity. Due to these varied features and characteristics of the various asset classes, time horizons, spending habits, and diversions may affect asset allocation in retirement investing plans. This paper examines retirement planning through the perspective of asset classes. In terms of practical application, the significance of this study lies in its potential to offer investment guidance to social retirees, and it conceptually increases the research literature on the subject of the asset allocation of investment plans.
The problems of Subway's marketing in the Chinese market and how to improve
Authors: Zhang Churan
Published: November 2022

As a well-known American fast food brand with thousands of chain restaurants around the world, Subway has many flaws in the process of localizing its brand in China. Through research, we found that Subway's marketing problem in the market is a very serious problem, so the problem of analyzing and improving the marketing strategy of the Chinese market has become the subject of this article. In the survey, this paper first analyzes the inadequacies of Subway's marketing in China from the perspective of consumer psychology and social media and then uses the "swot" model to analyze Subway's current strengths, weaknesses, potential areas, and areas for improvement. Combining the Swot analysis with the analysis of Subway's target customer groups and the analysis of Chinese social media audiences, we make two recommendations. One is to make good use of social media and conduct viral marketing on social media. Secondly, sometimes combined with some hot topics in society, such as "body shame", "worker life" and other hot topics, some derivative activities are carried out to improve the world of subway entrances through these topics.
How China's Real Estate Investments Are Transforming and Growing Under Pandemic and Restrictive Policies
Authors: Gao Shenghan
Published: November 2022

This study reviews and synthesizes the difficult status of investigating real estate in China. Previous studies have included different aspects of factors that contribute to China's real estate woes, including epidemic effects, market effects, policy effects, and many other aspects. And each factor has played an important role in influencing the current predicament of Chinese real estate. This paper evaluates the epidemic impact, market impact, policy impact, and other factors work together to cause China's current real estate dilemma. The current analysis shows that the combination of these factors has led to a vicious cycle of high debt and low liquidity in Chinese real estate.
Video Performances and Interactive Features as Contributors to Tik Tok’s Online Environment
Authors: Kong Lingxin
Published: November 2022

With the rising concern of Tik Tok videos propagating misinformation to younger viewers, research on the adversary effects of the platform of Tik Tok has been few and far between. This research applies a simplistic approach of gathering and observing numbers related to 60 content creators on YouTube and Tik Tok (30 on each platform) for the comparative analysis. The analysis is largely built upon the average video length of each creator’s most recent 50 videos and the frequency of numbers of lines of each top comment. The correlation between the two is found relatively weak within one platform. However, videos on YouTube have significant lengthier top comments than those on Tik Tok most of the time, which suggests a higher level of thinking and commitment on the former in general. The two factors along with different features on the two platforms that are tailored towards different types of audiences contribute to the levels of discussion and the ways users treat information and misinformation. Implications and recommendations in regard to Tik Tok’s environment are further discussed.
Yield and Fluctuation of Cryptocurrency under the Covid-19 Pandemic: Empirical Research based on Ethereum
Authors: Gao Runjia
Published: November 2022

The Covid-19 pandemic has caused one of the most severe systematic shocks to global financial markets as investors discovered the sudden slumps in major global stocks indexes in March 2020. However, at the same time, the pandemic also accelerated the rise of decentralized finance and cryptocurrencies as the public began to shift their investments from traditional stock markets to the newly emerged fintech markets as the decentralized financial market’s risks hedging ability are believed to be better during global emergencies. Although it’s tempting to attribute these observed phenomena solely to the Covid-19 pandemic, other political shocks such as the US 2020 election and China’s crypto crackdown in 2021 also exacerbated the uncertainties and thus should be considered as potential reasons for the observations. Through theoretical analysis on financial and political economics as well as empirical modeling utilizing Stata17, this report has constructed a time series ARMA-GARCH model quantifying the relationship between Ethereum’s investment return and potential factors including the daily new confirmed cases of Covid-19 and other policy changes, and discovered for the first time that the rise of Ethereum’s investment return is majorly caused by the two aforementioned policy changes, and the rapid infection of Covid-19 only caused a short-term rise in Ethereum’s investment return whereas the daily new infection numbers of the later stage only caused fluctuations to the Ethereum trading market. Based on the findings, the article made recommendations for both policy makers and investors on crypto investments during the fintech era.
The Impact of Crude Oil Price Changes in The Yield and Fluctuation of Manufacturing and Transportation Industries
Authors: Lyu Zhenhai
Published: November 2022

Given that Russia was one of the largest oil exporters, has left the oil market unstable as the war between Russia and Ukraine intensifies. This report, studies the effect of the oil shock on returns and volatility of manufacturing and transportation industries of the US, to understand the relationship, lag, and intensity between these industries in conjunction with the Crude oil price in the international market. By using Time-Series data collected from NYME and constructing a VAR model, an ARIMA-GARCH model has been formulated using likelihood ratio lag of 12. The report finds out no significant relationship between the oil shock triggered by Russian-Ukrainian war on the US transportation and manufacturing industry. The Yield and Volatility of these two industries have not been driven due to exogenous factors, crude oil price. There is a possibility that the impact is lagged and hasn’t occurred yet or is too statistically small that it is hard to be captured by the model. The impact of exogenous shocks may be lagged much higher until it destabilizes these sectors. Government must set countermeasures based on lag effect as the impact is indirect.
Yield and Volatility of Pharmaceutical Industry under the Russia-Ukraine Conflict: A Perspective of Changes in Oil Price
Authors: Zhang Dianshuo
Published: November 2022

The Russian-Ukraine conflict has resulted in a series of impacts on the economy, one of which is rising energy prices. This paper studies the impact of oil price changes on pharmaceutical returns by employing time series methods to construct VAR and ARMA-GARCH models. This paper finds that an increase in either WTI or Brent futures creates a small negative net impact on pharmaceutical returns, and the time for this impact is only observable in the short run. The VAR model suggests that the WTI and Brent return’s lagged value at period 5 presents a significant relation with the present value of the pharmaceutical returns. The ARMA-GARCH model locates a GARCH effect between past values of oil price changes and pharmaceutical returns/ However, it shows no sufficient evidence to support the claim that oil price changes contain any effect on pharmaceutical returns. The findings of this paper can serve as a reference for researchers and traders alike who are interested in understanding the effect of specific macroeconomic factors on the returns of the pharmaceutical industry.
Spatiotemporal Differentiation Pattern and Influence Mechanism of Urban Resilience in Jiangsu Province
Authors: Li Zhijie , Ma Ziyi , Zhou Guoyan
Published: November 2022

This study from the "ecological environment-infrastructure-social livelihood-economic development" four aspects of urban toughness evaluation framework and index system, in 2012-2020 as the research object, based on GIS analysis platform, using entropy method, spatial autocorrelation, linear fitting and other spatial analysis method, Jiangsu urban toughness temporal differentiation evolution pattern, and reveal the influence mechanism through geographical detector. The study found that: (1) from the perspective of the spatial differentiation pattern, high in the south and low in the north, cold in the north, southern Jiangsu is the core area of high toughness hot spots, showing point distribution; northern Jiangsu is low toughness cold point area, showing surface distribution. (2) The spatial and temporal differentiation pattern of urban resilience in Jiangsu Province is formed by the interactive influence of ecological environment, infrastructure, social and people's livelihood, economic development and other factors, among which economic development is the dominant factor.
The Influence of "Reverse Mixed Ownership Reform" on the Internal Control of Private Enterprises
Authors: Huang Xinru
Published: November 2022

Under the background of mixed ownership reform, relying on the trend of "national advance and private retreat", this thesis takes the private enterprises in China's A-share listed companies from 2007 to 2020 as the research sample to explore the impact of "reverse mixed reform". In other words, it is the impact about the internal control entry of state-owned capital into private enterprises on internal control. It is found that the "reverse mixed reform" has significantly improved the internal control level of private enterprises, especially for enterprises that implement the equity incentive system and enterprises that do not concurrently serve as the chairman and general manager. Further research shows that corporate governance structure and financing constraints play a significant intermediary effect, which is especially helpful to alleviate the problem of difficult and expensive financing of private enterprises. This study examines the impact of the "reverse mixed ownership reform" of private enterprises from the perspective of internal control, enriches the relevant research on mixed ownership and internal control, and hopes to provide a theoretical and practical basis for the mixed ownership reform form of state-owned capital entering private enterprises.
The Time-Varying Impact of Exchange Rate Changes on Disney Stock Returns and Volatility: Evidence from the Fed's Rate Hike
Authors: Deng Shuxin
Published: November 2022

In the world economy and financial markets, exchange rates fluctuate continuously over time. This paper assesses the effects of exchange rate fluctuations on the return and volatility of Disney's stock. A VAR model and an ARMA-GARCH model were developed to analyze the changes in stock prices in terms of value and volatility. This paper finds that changes in exchange rates have a limited impact on Disney stock prices and have no significant effect on the daily volatility of its returns. However, because the appreciation of the U.S. dollar triggered by the Fed's rate hike will offset this positive and negative effect, investors should keep their perspective elsewhere without caring about the volatility of Disney stock prices due to exchange rate changes.
A Study on Takeout Diet of High School Students
Authors: Yang Xirui
Published: November 2022

Nowadays, takeout has become an inseparable part of people's lives in the new era, especially for high school students who lack independence, takeout is their best choice other than the school cafeteria. However, there are also health problems associated with takeout. The purpose of this article is to study the takeout habits of high school students and to collect opinions and suggestions on this issue.