bluuebunny/crossref_metadata_2025 huggingface dataset:
Principles of Describing a Private Rhetoric Genres System
Authors: Anisimova Tatiana , Chubay Svetlana , Prigarina Natalia
Published: October 2018

The article states that the basis of the specialist’s speech competence constitutes the ability to create appealing speech works in the required genre in accordance with the situation, the audience and the communication goals. In this regard, it is evident that the development of private rhetoric is necessary for various professional spheres. The authors describe the principles of building such rhetoric as a system of professionally significant genres and propose a specific variant of the genre model, focused on a rhetorical understanding of professional communication. This model includes not only the positions which are traditionally included in the model of the speech genre (addressee and addresser, the purpose of speech and etc.) but also the positions which are characteristic only of a rhetorical genre (the value system and composition), and, what is more, these parameters are to form a recognizable “face” of a rhetorical genre.
On Some Issues of Conceptualization and Categorization by Means of Natural Language
Authors: Dobrova Victoria , Zhuravlev Alexander , Sysueva Irina , Menshenina Svetlana , Gashimov Elchin
Published: October 2018

This paper deals with a number of problems that occur most frequently in the course of scientific research during the process of conceptualization and categorization of the world around us by means of natural language. The main subject is to consider the origins of certain issues and difficulties concerning the process of conceptualization and categorization, as well as to explain their nature or, at least, work out some speculations. The methodology of the research is analysis of the most common problems that occur in the process of conceptualization and categorization of the world by means of natural language. Results of the research are determination of a number of problems concerning conceptualization and categorization, explanation of certain reasons for them to occur. A scope of results is various kinds of scientific research works, concerning the features and issues occurring in the course of conceptualization and categorization during the process of creating and analyzing different linguistic world images.
Curriculum Design in Professional Education: Theory and Practice
Authors: Druzhinina Maria , Belkova Natalia , Donchenko Elena , Liu Feng , Morozova Olga
Published: October 2018

This article discusses the problem of ensuring the curricula quality. The aim of the theoretical research carried out by the authors is to clarify the perception of “curriculum design” with reference to international and domestic requirements for the curriculum development and quality assessment. During the research process, the “curriculum design” definition was given and curricula quality assessment criteria were selected. The authors conducted a comparative analysis of innovative, for different institutions, curricula which are implemented in the system of professional education: secondary, higher and vocational. In the article the authors focus on interactivity as the main criterion of the curriculum quality assessment. One of the results of implemented interactive working forms in education is to increase the level of students learning motivation. Involving not only teachers, but also students to the process of curriculum quality assessment promotes curriculum design development. This article covers the results of students’ satisfaction level assessment with curriculum quality in the vocational education system. In conclusion, it is pointed out that curriculum design is a dynamic process which ensures the quality of specialists’ training in the system of professional education
Homophonic Translation as Humpty-Dumpty’s Choice
Authors: Efimova Nadezhda N. , Ruzhnikova Maria L. , Violina Marina I.
Published: October 2018

The article considers mechanisms of sense formation in the course of receptive speech activity and deformation of the source text meaning as a result of intentional receptive distortion in the course of auditory perception. Homophonic translation termed soramimi is discussed as a product of audial perception, as a carnivalized text and as a result of an interpretative strategy of cognitive dissonance alignment. We hereby address the auditory modality from the viewpoint of its inherent potential for misinterpretation, both intentional and unintentional. The perceptional phenomena are viewed through addressee’s strategies of realizing the semantic potential of the target text across several languages.
Stratums of Members of Local Internet Communities: Main Features and Characteristics
Authors: Ergunova Olga , Skuratov Alexey
Published: October 2018

The article examines aspects of network societies functioning, describes characteristics of stratified scales in local Internet communities. The study of various aspects of stratification in virtual groups is based on a practical social research aimed at social and stratification analysis of local Internet communities existing in the cyber domains of large Russian cities. On the basis of generalization of theorizes and processing of the data received, the authors come to the conclusion that there is a stratified scale in any local community, according to which the users are ranged. The diversity of the entire system of criteria for status and role stratification, the skills of community members in applying these criteria influence the moderation rights used by the formal and informal leaders of the network community, and ultimately influence the controllability of interaction within the virtual group. Stratification within local virtual groups is systemic, since in the absence of it a social order is impossible. However, the stable functioning of the Internet community is not possible without a stratified system as a form of institutionalization of social action.
Concept in Light of Development and Ontogeny of Speech
Authors: Gnevek Olga , Musijchuk Mariya
Published: October 2018

The study contains analysis of the notion “concept” in the context of L.S.Vygotsky’s theory on interrelated development of thinking and speech, as well as the identified prospects of studying the types and kinds of concepts regarding their relation to the development level of the speech and thinking mechanism. The inadvisability to abandon the conceptual approach to concept studies is justified, as this approach ensures identifying the main ways and conditions to develop the higher, theoretical type of thinking and the content-related generalization of the accumulated experience related to it that is expressed in the language. The concept as presented herein is a cognitive instrument, a means to form a cognitive worldview in general and a sphere of concepts in particular. As mental images and projections ascend to notions, the affective part of the cognitive process is not lost but is “hidden” in the means of constructing notions that is revealed within the cognitive process. Concepts can be studied along from concepts-images to notions and from notions (including scientific categories) to mental images and projections. In our opinion, particular value here belongs to insights that uncover the specific nature of formation and development of the cognitive worldview.
Institutionally Produced ESP Course Implications for Professional Competence Development
Authors: Godina Dzhamila , Oblovatskaya Irina , Ulitko Elena , Danko Olga , Yaroslavskaya Irina
Published: October 2018

The article deals with institutionally developed ESP (English for Specific Purposes) courses, one of the predominant and progressive language teaching approaches in tertiary education, as it is focused on the specific and profession-related needs of students. The paper studies the role of needs analysis and material selection, later adaptation according to particular specialty student requirements, changes of business environment and current demands for English language skills. The implication of the study results in that ESP courses should be more attuned to students’ needs targeting productive skills, specialized vocabulary, language functions and intercultural competence. The study also discusses the ways and methods, which can increase professional competence development in the context of the multiprofessional environment of a modern economic university experiencing constant changes due to internationalization.
Exploring Notion of Language Crisis in Context of Global Multipolarity
Authors: Golovko Nikolay
Published: October 2018

The concepts of language crisis and communication crisis are analysed across publications in the areas of philosophy, mass communication, and linguistics within the timeframe of recent 5 years. Actual approaches to the interpretation of these notions, suggested by researchers in the Russian Federation and worldwide, are reviewed, and the ongoing processes that occur in languages and in communication in general are studied in their relation with the context of changing world order. Following the methodology of synergetics, the world order is represented as a non-linear dynamic system that is currently in search of its new equilibrium point and is approaching the state typically referred to as multipolarity.
Teaching Written Translation Online: Theoretical Model, Software Development, Interim Results
Authors: Gorozhanov Alexey I. , Kosichenko Elena F. , Guseynova Innara A.
Published: October 2018

Teaching translation online is based on the following principles: compliance with norms and rules of social interaction in the virtual environment; recognition of the fact that the tutor is an expert in the field of theory and practice of translation and a mediator between the student and the virtual environment; availability of a communication channel for regular interpersonal contact between the tutor and the student for expert consultation. The E-learning Centre at Moscow State Linguistic University was set up in 2016 with the aim of developing foreign language online programs and delivering related online courses, part of which are courses in written translation that have proved their effectiveness mostly due to the proper theoretical and methodological basis. The English-Russian translation course discussed in this paper aims to develop translation competence through practicing translation of original articles from BBC websites. After the student accomplishes the translation of one text, he meets the tutor at a video conference to discuss the mistakes and to contemplate the difficulties of the next text. The ability to explain the reasons of mistakes, to minimize the chance of their occurrence in future is the tutor’s top priority that is based on his/her professional competence.
Semantic Interpretation of English Nouns Referring to Units of Time
Authors: Gorskaya Natalia , Glyzina Vera
Published: October 2018

The paper deals with the semantics of English nouns integrating a time component basing on respected English-language dictionaries. The timeliness of the topic under consideration is substantiated in terms of interaction and interconnection of the language and culture and is proved to be one of the major problems of the cognitive linguistics. The nouns possessing the semantic feature of “time” in their meaning have been revealed and analyzed. The culture, customs and traditions of different nations are pointed out to influence directly the formation of the language worldview which is expressed in the meanings being different from each other. Nominal groups of time semantics are shown to be characterized by sufficient amount of possibilities to express time meanings. A group of nouns in the English language has been proved to represent a single semantic structure of the lexical item of time. This lexical item is classifiable and can be identified from personal acquisition. The results of the investigation are theoretically significant covering the general doctrine of words and their semantic structure. The results, in particular, indicate that a considerably greater number of semantic features is available in the peripheral sphere of a noun meaning than it was used to be believed, the same being true of the prototype nature of these very features. All these factors are of apparent interest concerning any investigation in the field of cognitive science. Practical importance of the work consists in the possibility to use the results of the investigation in the English language practical training, in the lecture courses dealing with lexical semantics, cognitive linguistics, while compiling educational books, instructing on term papers and undergraduate theses.
Corpus-assisted Analysis of Discursive Practices in Russian-language Genre of Press-release
Authors: Kochetova Larisa , Ilyinova Elena
Published: October 2018

Based on a comparative analysis of multiword keywords, this study provides insights into discursive practices used in Russian-language press releases. Although company press releases have been the object of intensive research, there is a lack of corpus-based studies in this field, especially with regard to the Russian-language texts. The present research investigates three corpora of various sizes that contain Russian companies’ press releases retrieved from some companies’ websites. With the SketchEngine tool [1], multiword keywords were identified and compared to provide insights into how words are employed to construe patterns of meaning in the genre under consideration. The results obtained show differences between the corpora with regard to the keywords identified, which suggests that lexical choices might indicate different values in discursive practices that are used to construe the company image and reach stakeholders and general public.
Motivation-Value Component of FirstYear Student’s Subjectivity
Authors: Ivantsova Natalya , Shilnikova Irina , Podlinyaev Oleg , Shisharina Natalia
Published: October 2018

This article discusses one of the main components of subjectivity of a university student. According to the research, that is a motivation-value one. It presupposes the presence of a sustain motivation of the subject, leading to active educational and cognitive activity with elements of creativity. On the condition of cognitive activity based on the true interest students can get new knowledge and professional interest. Thus, we distinguish the following criteria of this component: awareness in the choice of profession, interest in educational and cognitive activity, stable professional motivation, aspiration for creative, professional self-realization. It has a pronounced focus on professional and personal development. The article reveals the problem of cognitive and professional motivation of first-year students, as well as ways of their development. Particular attention is paid to a pedagogical interaction process that is based on pedagogical support (facilitation) and is aimed at revealing and realizing the student’s personal potential, expanding his/her cognitive and professional interests and needs.
The Role of Physical Education in Developing Students’ Social and Psychological Qualities of a Personality
Authors: Kalina Irina , Golubev Aleksandr , Aidarov Rustam
Published: October 2018

When communicating with the surrounding people each person shows his / her social and psychological personal qualities. The development of these qualities is influenced by a large number of factors. Physical education plays a significant role in this process. The development of social and psychological qualities manifests itself in the presence of one’s own beliefs and views on various phenomena and events in society; in the acquired social attitudes and requirements both in relation to himself and to other people; in the ability to make decisions and bear responsibility for them; in the ability to master and carry out various social roles; in the efficiency of interaction with various social groups of people; in willingness for self-education, etc. The article characterizes the process of physical education at a university as one of the spheres of educational activity which promotes social adaptation of students to the conditions of the university, and develops future professionals’ socially and professionally significant personal qualities and the ability for efficient activity in the constantly changing conditions of the social environment and social production. The authors emphasize the importance of pedagogical, social and psychological environment in which the process of a personality development is realized.
Cultural Approach in Bilingual Training of International Students
Authors: Khudobina Olga , Fedulov Igor , Bondarenko Ekaterina
Published: October 2018

Bilingual training of international students is a vocational training of learners with the use of two languages – English/French and Russian where the latter is a foreign language. The cultural approach regards culture as a key component integrated in science classes and humanities as well as language ones, aimed at cultural awareness that the students will heighten through constant reflection about the Self and the Others in order to develop linguistic and intercultural competences and facilitate a better understanding of a broader range of vocational contexts (scientific, social, clinical, political etc.) that the students are exposed to. Questionnaires, oral and written reports, classroom observations and interviews were used to collect the data. The findings show student’s positive perceptions of the cultural approach and highlight the value of explicitly considering a cultural component in content courses. Most students found the cultural approach as an effective way of facilitating intercultural communication and understanding.
Eye Tracking Study of Reading and Sight Translation
Authors: Kokanova Elena S. , Lyutyanskaya Maya M. , Cherkasova Anna S.
Published: October 2018

This paper presents the results of a pilot eye tracking study involving reading and sight translation. Seventeen participants with one year of sight translation training were asked to read and sight translate two texts from B language (English) into A language (Russian). The texts included such independent variables as abbreviations, position titles, references to historic and cultural events and phenomena as well as direct speech, epithets, metaphors. The dependent variables included measures assumed to indicate cognitive load of lexical units, such as fixation count and saccade count. The application of the eye tracking method to the research of the translation process may be helpful in understanding the difficulties of sight translation as a particular form of transposing the message from one language into another and help to make appropriate pedagogical conclusions.
Constructing Individual Formative Itineraries for Health Impact Assessment Students
Authors: Kazantseva Anzhela , Kazantseva Elena , Kolmakova Olga
Published: October 2018

The paper deals with some specificity problems of training differentially physically challenged students basing on the remote system of MOODLE. The authors describe the advantages of online training, represent the notion essence of “individual formative itineraries”, the consideration of personal aims, possibilities and requirements necessities being included concerning every health impact assessment student. Basing on the analysis made, a technology has been developed including the following stages of individual formative itineraries constructing with the MOODLE system used in the process: diagnostic, projecting, technologic, ratable. A sequence of activities in the joint work performed by an educator and a student is described for each stage within a separate training discipline with regard to projecting an individual formative itinerary. The technology presented is oriented at achieving a higher efficiency of training physically challenged students at higher school.
Food Security: Results of Russian Embargo on Poultry Meat Import
Authors: Svinukhov Vladimir G. , Konysheva Marina V. , Makarova Irina G.
Published: October 2018

The paper presents a geographically based assessment of the volume and value of imported poultry meat into the Russian Federation under the embargo restrictions. The assessment is based on the foreign trade statistics issued by the Customs Service of the Russian Federation. In volume terms, the import of poultry meat to the Russian Federation in 2015 decreased by 14 % as compared to the volume of 2014; in value terms it decreased by 6%. The geography of the import also changed. Before the embargo, the main suppliers of poultry meat to the Russian Federation were the USA (51%), Belarus (16%) and Brazil (10%). After the embargo was introduced, the United States (30%) still remained the main supplier along with Brazil (21%). A significant market share of poultry meat supplies to the Russian Federation was captured by Belarus (26%).
Development of Adaptive E-Learning Course in Moodle System
Authors: Kukartsev Vladislav , Chzhan Ekaterina , Tynchenko Vadim , Antamoshkin Oleslav , Stupina Alena
Published: October 2018

E-learning has been actively developing recently. To date, there are a large number of platforms and developed courses. The main drawback is the lack of adaptability. This paper presents the results of developing an adaptive e-learning course on the Moodle platform. The course is based on a tree of concepts and discipline operations; the course content is based on different standards. Training takes place along various trajectories depending on the characteristics and level of the student’s preparation, which will improve the learning achievement of students. The results of the development and implementation of an adaptive electronic course designed for students of the second year of full-time education are presented. In the process of learning, students follow a certain trajectory; on each trajectory, different material is represented.
Discourse-Competence Approach to Design of ESP Courses
Authors: Latysheva Svetlana
Published: October 2018

The article studies a new approach to the design of Vocational English courses included into a lager field of English for Specific Purposes or ESP. The courses aimed at the development of foreign communicative competence of Science and Engineering students are in the focus of this research. The approach is an attempt of the integration of the competence model with the paradigm of discourse analysis. This provides a holistic understanding of speech activity as a socially related process and increases the effectiveness of communicative competence development because the discursive practices of the experts’ community semantically specify the professional communication of its participants.
Terminological Field “Surgical Instruments” of German Language as Result of Cognitive Activity of Specialist
Authors: Madzhaeva Sanya , Lukoyanova Tatiana
Published: October 2018

This article focuses on the influence of cognitive activities of a medical specialist on formation and development of the terminological field “surgical instruments” of the German language. The terminological field “surgical instruments” of the German language was analysed by means of definitional, categorical, conceptual analysis, as well as by means of the method of frame modeling. It was found that the identification of categories of the terminological field “surgical instruments” helps us to understand the correlation of cognitive and linguistic structures, since the form and the content of the term contain information about the mechanism of the process of nomination. Frame is a group of categories and cognitive features. It contains certain terminological units that specify the instrument, indicate the form, size and its other characteristics.
Analysis of Audiovisual Texts of Public Service Announcements: Approaches and Methodology
Authors: Malenova Evgeniya
Published: October 2018

This research describes the approaches and methodology of analysis of public service announcements (PSAs) created in the audiovisual (AV) format. Recently, PSAs have become an important tool used to adjust current social behaviour models and to bring forward the maladies of the modern society. To increase PSAs’ persuasive potential, their authors use different creative forms and solutions. This research analyses different ways to understand the essence of AV texts, suggests the methodology of AV PSAs’ analysis and presents the results of an experimental verification of the methodology described. The methodology of the analysis provided may be used to analyse other types of AV texts, including TV-commercials, creative AV productions, documentaries, etc. It can also be applied in the frameworks of the AV translation process. The main results of the research are presented as an analysis algorithm consisting of several consecutive steps that may help to understand the PSA author’s original intention, its persuasive potential, and to predict the recipients’ reaction.
Problem Training in Bilingual Education
Authors: Meshcheryakova Elena , Loktyshina Elena , Meshcheryakova Julia
Published: October 2018

The article deals with the problem of bilingual education in professional training. The authors considered the bilingual notion and its development by various scholars, its social and cultural foreground in the local region. The set of competencies including bilingual communicative competence used in the bilingual education process is regarded. The popular teaching approach in the bilingual education is seen as a problem-based learning which states new requirements for constructing mono and dialogic interactions. The authors reveal the theoretical aspects of problem-based learning and describe particular training techniques for language skills for Bachelor students in the process of teacher training bilingual education.
Undercover Reporting on Refugees in European Union: Diegetic Narration
Authors: Milostivaya Alexandra
Published: October 2018

The article considers characteristics of telling stories in diegesis on the material of newspaper narrative. The aim of the article is examining communicative and pragmatic parameters of German newspaper reportages under the conditions of transformation of a multi-chronotope paper narrative model with the help of displacement of a communicative act of a narrator and a reader into the temporal and local space of the described characters. As examples of diegetic journalist texts, Shams Ul-Haq’s reports are considered that are outstanding specimen of German journalism. The reporter came from Pakistan and settled in Germany. The given reportages were made using the method of undercover observation, when the journalist is disguised as a described character and is a communicator in diegesis. The research makes it possible to conclude that pragmatically meaningful positions in narrative are the chronotope, the voices of the storyteller and the described characters, communicating with recipients. The article confirms the thesis of relevance of speech act synergy for optimization of persuasion in the research report with the help of displacement of the narrator/journalist into the environment of the described characters, where he can start a dialogue with the characters and the reader.
Computer-Based Teaching of Lexis in Primary School
Authors: Pirverdieva Julia , Neganova Karina , Pelevina Nonna
Published: October 2018

The article deals with the use of modern computer technologies in the lexical skills formation in primary school students at the foreign language lessons. The work describes the author’s computer-based methods, which include a developed website with a various list of exercises and tasks at the stage of using vocabulary (variant-situational stage): exercises for controlling of vocabulary (correlate words with translation, connect pairs of synonyms or antonyms, and find a definition of a foreign word), thematic crosswords and interactive testing. Also within the framework of the website, we developed a descriptive electronic dictionary with hyperlinks to the context. Various children’s fairy tales were offered as contexts in English. In order to confirm the research hypothesis, an experiment was conducted. The results of the experiment allowed the authors to justify the use of modern ICT at foreign language lessons in order to increase the level of lexical skills of primary school students.
Developing Students’ Cognition Culture for Successful Foreign Language Learning
Authors: Pavlova Lyubov , Vtorushina Yuliana
Published: October 2018

This paper presents results of the research aimed at determining essential aspects of the development of university students’ cognition culture as a factor of successful foreign language learning. The authors define cognition culture as a complex of capabilities and skills, enabling students to look for, analyze, process, organize and critically assess information in the text, considering its historical and cultural value background. The investigation proves that a student’s cognition culture is manifested in his/her knowledge of national mentality, language, and cultural picture of the world as well as in the student’s skills of search, procession and critical assessment of information, the skills of analysis, comparison, generalization, cognitive motivation and aspiration for constant improvement of foreign language skills. The research determines the contents of the cognitive component of foreign language learning and works out a complex of teaching techniques for developing students’ cognition culture. The results prove that the application of the complex of special teaching techniques ensures effective development of the university students’ cognition culture for successful foreign language learning. Thus, students’ cognitive culture conditions their social adaptation and academic mobility.
Imperfect Role in Speech Tactics of Will Expression Effect
Authors: Penzeva Evgenia
Published: October 2018

This paper presents the results of studies of the imperfect in the speech tactics of will expression effect (request, persuasion, advice and suggestion). The pragmatic peculiarities of this grammar form were determined. The influence of the speech tactics on imperfect semantics, the influence of the imperfect on the speech tactics and the interaction of the general speech strategy with the speech tactics containing imperfect, used in it, were examined. It is established that in the speech tactics of will expression effect, the imperfect has a different quantity of meanings in various tactics and marginal significations (the irreal imperfect, the imperfect of curtesy, the imperfect of intention) are used more often than prototypical ones. It means the Expositive (colloquial speech) tends to deal with later acquired meanings. Due to the imperfect, the speech tactics of the will expression strategy gets a special flexibility, softness and even carefulness in communication with other people. The socializing becomes more formal and trustful. Thus, the imperfect can be used for recognizing the speaker’s speech goals and even determining his strategy line.
Research of Group Dynamics in Training of Corporate Culture Formation
Authors: Pesha Anastasiya , Koropets Olga , Plutova Maria
Published: October 2018

In the article we present the results of the research of group dynamics in the training of corporate culture. The object of the research is the group dynamics as a set of processes that take place in the group of training participants during its operation. The subject of the research is the possibility of managing the group dynamics of the student group during the training of corporate culture formation. We have put forward a hypothesis of the study that in the case of considering the formation of corporate culture of the student group indicators group dynamics in the training construction, it is possible to form a cohesive group, whose members accept common values and norms of behavior, focused on achieving a common goal and are capable of self-government. The following methods were used in the study: content analysis, training; survey methods, observation – for the analysis of the results. During processing of the research results, the authors used methods of descriptive analysis in the calculation of averages and standard deviations in confidence-mistrust, correlation and regression analysis and analysis of variance in the evaluation of changes in the indicators of group dynamics and components of corporate culture groups after the training.
E-learning Opportunities and Limitations in Inclusive Higher Education
Authors: Ponomareva Svetlana , Ugnich Ekaterina
Published: October 2018

The objective of this work is to study the limitations and opportunities for e-learning development in the inclusive education system in higher education establishments. To determine the possibility of e-learning application in inclusive higher education, the principles of evolutionary economics and institutional theory were used. It is shown that e-learning development in the national higher education system and its perception by the higher inclusive education system depends on the development level of social and information interrelations in society. Moreover, e-learning application in inclusive higher education is possible only in collaboration with traditional learning. E-learning efficiency in inclusive higher education depends on institutional environment existing both at state level and separate university level. Herewith, institutional environment should be aimed not only at e-learning development and inclusive education, but also their collaboration. The results achieved are verified by empirical study of e-learning implementation into the inclusive higher education system by the example of Russia. The results of the conducted research, which indicated peculiarities, opportunities and limitations of an e-learning mechanism in inclusive higher education, can be applied to increase its efficiency both at separate universities level and at the level of state strategies formation for higher education development.
e-Diplomacy as Instrument for Establishment of Interethnic Relations
Authors: Reshetnikova Liudmila
Published: October 2018

The article is devoted to e-diplomacy (also known as digital diplomacy) which is a component of public diplomacy. Digital diplomacy is a one of the new tools of foreign policy that is aimed to solve the problems of international and interethnic relations. The article examines the concept and definition of digital diplomacy that concentrates on the use of social networks and digital media in the field of foreign policy. Some risks and threats of e-diplomacy are also considered. The use of opportunities of information and communication technologies for solving the problems of foreign policy and influence on mass consciousness by means of the Internet, social networks is analyzed.
WebQuests in Vocational Guidance of School Students with Disabilities
Authors: Rodina Olga , Gladkova Liubov , Patrusheva Inga
Published: October 2018

This article highlights the problem of the vocational guidance of school students with disabilities. Particular attention is paid to a crucial role of a web quest as an educational technology in increasing the motivation of school students with disabilities to enter the university, and facilitating the process of choosing the future profession. It is proved that the systematic application of the WebQuest based technology in the vocational guidance contributes to the development of reflection in school students with disabilities and limited health opportunities.
Constructive Principle of Religious Style: Ontological Basis
Authors: Itskovich Tatiana V. , Shutaleva Anna V.
Published: October 2018

To the present day, the linguistic description of the religious style is reduced to characterizing certain genres, such as preaching, prayer, message, hagiography. The choice of the constructive principle of religious style and the description of its ontological foundations have not yet been set as an objective scientific study. The review demonstrates how the idea of proto-textualism of religious style is advanced and, consequently, the protogenic conditioning of all modern religious genres. The idea of proto-textualism receives a communicative, pragmatic and categorical textual basis in this review. The constructive principle of religious functional style is determined by the peculiarities of religious consciousness and religious activity. The characterization of these ontological principles of dual peace and salvation lies in the notion of the text-sphere embodied in the constructive principle of proto-textuality, which implies the obligatory support of each of the following religious texts relating to the religious prototype.
Basic Social Values Reflection: Concept ‘Honor’ in English, German and Russian Linguocultures
Authors: Shevchenko Tatyana , Slyshkin Genadii , Moseyko Anna , Korovina Kristina
Published: October 2018

The subject of this paper is to present the results of the study detailing the essence of the value concept ‘honor’ within the framework of English, German and Russian language cultures as a reflection of the basic values of society in the today’s linguistic world. The methods of the research were theoretical analysis of the works of philologists and pedagogues on the structure and essence of the value concept ‘honor’ as a synergetic unity of the two notions. The component analysis of dictionary definitions and their subsequent step-by-step identification is given. A review of various treatments of ‘honor’ is suggested, ranging from ‘respect’, ‘reputation’, ‘faith’, ‘mark of approval’, ‘creditable’ to ‘dishonor’, ‘discredit’, ‘shame’, ‘ill repute’ and so on. An attempt is made to characterize ‘honor’ as one of the axiological concepts and a socially and culturally conditional pattern of approval/disapproval.
Representation of “Other” in Russian and German Media Discourse
Authors: Milovanova Marina , Svinkina Marina
Published: October 2018

The article is devoted to the opposition “we vs. they” in Russian and German linguistic cultures. Analysis of linguistic means representing this opposition allows identifying the national and cultural specificity of perception of the identified phenomena in nonrelative linguistic cultures. It is shown that the most frequently used strategies in the Russian and German media discourse are alteration and empathization. The most popular tactics and communicative turns of the particular strategies of representation of the “other” were exposed in the both media discourses. The discourse and contrastive analysis of Russian and German newspaper texts is used as the research method.
Engineering Education Problems in Context of Post-Industrial Society
Authors: Tsvetkova Irina , Ivanova Tatyana
Published: October 2018

The paper analyzes social aspects of engineering education in the context of modern industrial society. The engineering education is important for Russia due to the start of the sixth wave of innovation which results in industry modernization and involves new technologies. Engineering education in accordance with modern production demands is becoming interdisciplinary issue. Not only scholars but also representatives of Russian business and management have an interest in the solution of the named problem. The authors of existing scientific works stress the need to develop new pedagogical approaches and learning technologies in the training of engineers. The use of information technology, the development of communication skills and project activities are becoming crucial. Reforms of higher technical education are aimed at developing the creative potential of students. The formation of motivation for engineering education is becoming of great importance among young people. The article analyzes the results of a sociological study on the students’ opinions on the learning environment and their prospective professional activity. Problems of students’ motivation and their professional self-realization come to the fore. The solution of the named problem depends on the interaction effectiveness of higher education institutions, the business community and state structures.
Concept “Time” in Novel “Inferno” by Dan Brown
Authors: Tulina Ekaterina , Kozko Natalia , Morozov Evgenii
Published: October 2018

The paper studies the concept “Time” in modern English as a basic unit in the conceptual system and as one of the most fundamental concepts in a person’s conceptual system. The article deals with the analysis of the linguistic ways of concept “Time” representation. The research focuses on cognitive and linguistic mechanisms of time conceptualization and representation in the novel “Inferno” by D. Brown. The authors consider various approaches to concept analysis. Under special analysis, there are semantic models of time conceptualization developed by the authors. It is also aimed at determining some basic linguistic mechanisms forming the concept “Time
Succeeding in Foreign Language Study: Teachers and Students Standpoints
Authors: Vladimirova Larisa , Safin Rais , Ivanova Daria , Litvina Tatyana
Published: October 2018

The paper considers views of teachers and international students on effectiveness of language acquisition. The study represents the results of original experiment conducted among international students from the various institutes of Kazan Federal University. Students were requested to determine the priority of the following factors and explain the choice: a role of motivating anxiety for learning foreign language; a role of language abilities and talents of international student; a role of professional and personal characteristics of foreign language teacher; a role of methods, techniques and technologies of teaching; importance of studying within environment of a target language. Views of experts and international students on priority of impact of various factors of the foreign language teaching differed. The only factor where the opinions of teachers and students were the same, turned out to be the role of motivation. However, comparative analysis of factors of effectiveness in studying from the point of view of different and in the same time unified subjects of this process shows that the whole complex of factors must be taken into account. The results of the conducted study inevitably prove the necessity of considering the students’ opinion on the process of teaching, and corresponding correction of teachers’ activities.
Cross-Cultural Communications of “Old Sarepta”: Ethno-pedagogical Museum Heritage
Authors: Archebasova Nadezda , Archebasova Elena
Published: October 2018

In the 18-19 centuries, the mass migration of the European Germans to Russia led to the creation of a sub-ethnos of the Germans in the Volga region. The “Old Sarepta” Museum-Reserve is currently an international center of studying the most famous German colony in the South of Russia. The authors of the article have used an interdisciplinary approach. They have analyzed the connection between cross-cultural communications of the Sarepta “cultural unit” and ethno-pedagogical methods of socialization of its representatives. The information sources of the research are documents of archival funds, memories of travelers and residents of the colony, biographies of the famous Volga Germans. The authors characterize the achievements of the educational system, generalize historical practices and reconstruction which have already been studied. The paper allows one to interpret better the value orientations and behavioral stereotypes of people brought up in the junction of different cultural societies. The obtained data are useful for studying behavior of people from multiethnic population groups in modern megalopolises.
Branded Media Text as Communicative-integration Model of Interaction with Audience
Authors: Urazova Svetlana , Volkova Irina , Baranova Ekaterina , Druzhinin Andrey , Ulyura Anastasia
Published: October 2018

The development dynamics of information and communication technologies (ICTs), especially network providing expansion of interpersonal and mass communications, radically changes the existing practice of distribution and representation of a media product. Abundant information flows in the Web form interactive competitive communication media that produce a new integrative approach to the creation of modern media models being a cumulative product of journalism, PR, marketing and advertising. An example of such model in Russian media is a branded media text which production is based on a variety of factors, both objective and subjective. Today the scientific community discusses the public adaptation of innovative media text models that could provoke comprehension of its cultural code with its possible retranslation. These parameters provide a competitive advantage and survival of any media structure. However, the conception of consumer’s involvement in a media project at the stage of its creation is often an insoluble problem for journalistic department. Based on the performed studies, authors of this article, on one hand, verify the hypothesis of productivity and functionality of branded media text and, on the other hand, define the reasons for discrepancies in the approaches of leading Russian media to the use of this communicative-integration model.
RSL e – textbook as Integral Part of Interactive Educational Environment of Modern University
Authors: Mordvintseva Valentina , Nikulina Nadezhda , Proudchenko Elena
Published: October 2018

The article presents the foundation for the e – textbook developing speaking skills of foreign students studying Russian at the pre-University training courses. Since the current level of the information and communication technologies development is focused on the real educational practice of specific educational institutions, there is a need to create original electronic learning tools, especially e textbooks, which form the basis of the virtual educational environment of the University. The article demonstrates the advantages of an e – textbook combining the academic content organization with the efficiency and accessibility of modern information and communication technologies. It is noted that the newest methods of material supply expand significantly the didactic potential of the textbook, making it an effective means of formation of students’ communicative competence. In addition, the principles of organization and the e – textbook content components, based on regionally oriented materials, correspond to modern strategies of foreign students’ adaptation to the particular Russian University and city conditions.
Peculiarities of Forming General Cultural Competences in Students of Institutions of Higher Technical Education by Means of Interdisciplinary Integration
Authors: Danilova Oksana V.
Published: October 2018

Timeliness of the problem being studied is determined by a necessity to form general cultural competences of students of institutions of higher technical education, as changes in society, social and economic life of the country lead to shifting the values and, simultaneously, to decrease in the cultural level of people. The paper is aimed as looking for new ways within the educational system of the institution of higher technical education, directed towards humanization and humanitarization of higher education that is to facilitate development of general cultural competences and optimization of the higher technical education as a whole. The leading method of study of this problem is a pedagogical experiment that allows for revealing as well as giving theoretic justification and experimental confirmation of the maturity level of the general cultural competences of technical students during the learning process. The research sees the interdisciplinary approach as an important pedagogical subsystem of the learning process, built with considerations for its essential characteristics on the foundation of competency-building and student-centered approaches; at that, some pedagogical conditions are implemented in the form of intersubjective relationships being built between an instructor and their students. The scientific and methodological material presented in the paper and used during binary lectures and practical sessions facilitate development of the general cultural competences during theoretical studies.