bluuebunny/crossref_metadata_2025 huggingface dataset:
The Impact of Social Media Marketing on Gen Z’s Fashion Consumption: Trends, Consequences, and Strategies
Authors: Soni Samaika
Published: October 2024

This research project explores the intricate relationship between social media marketing, Generation Z consumers, and the fast fashion industry. It investigates how social media platforms have revolutionized marketing strategies, particularly in the fashion sector, and examines their profound influence on Gen Z's purchasing behaviors. The study begins by analyzing the power of social media marketing, discussing how it humanizes brands, leverages trends, and facilitates direct engagement with consumers. It then delves into the SUCCES model of creating sticky ideas in marketing, relating these principles to successful social media campaigns in the fashion industry. A significant portion of the research focuses on the rise of fast fashion and its consequences. It examines how social media accelerates fashion trends and consumption patterns, leading to environmental degradation and social issues in the garment industry. The project presents startling statistics on waste generation, carbon emissions, and water consumption in fast fashion production. Furthermore, the study investigates the labor issues prevalent in the fast fashion industry, including poor working conditions, wage violations, and the persistence of child labor. It highlights how the complex global supply chains often obscure these ethical concerns from consumers. The research also explores luxury brand marketing strategies targeting Gen Z through social media, discussing techniques such as influencer partnerships, visual storytelling, and exclusive content teasers. It analyzes how these strategies align with Gen Z's values and preferences.
The Impact of Political Instability on Economic Growth: A Comparative Study Between Gujarat and Bihar From 2010-2020
Authors: Rajgarhia Prisha
Published: October 2024

This research paper investigates the impact of political stability on economic growth by comparing the two Indian states of Gujarat and Bihar from 2010 to 2020. The state of Gujarat is renowned for its advanced infrastructure and business-friendly policies, which have led it to become a major economic hub for India. Conversely Bihar has faced frequent government changes and widespread corruption, hampering its economic development. This study examines the governance models and consequent economic outcomes of both states. The research findings indicate how consistent governance in Gujarat has fostered investment and sustained economic development, while political instability in Bihar has deteriorated economic development. Additionally, international examples such as Singapore's stable political environment and Venezuela's monetary instability were also investigated to provide a broader context for understanding the relationship between political stability and economic growth.
Harnessing Technology and Entrepreneurship for Sustainable Crop Burning Remediation in India
Authors: Goenka Manan
Published: October 2024

This study explores the intersection of sustainability, technology, and entrepreneurship in addressing crop burning in India. Crop residue burning is a significant contributor to air pollution and environmental degradation, posing severe health risks and economic challenges. This research investigates the environmental and socio-economic impacts of crop burning, while also analysing current technological solutions such as the Happy Seeder and Pusa decomposer, which have shown promise in reducing residue burning. It also examines policy outcomes and entrepreneurial initiatives that aim to scale these solutions, driving adoption among farmers. Through a comprehensive review of relevant literature, data, and case studies, this paper highlights the real-world challenges faced during implementation, including financial barriers, awareness gaps, and policy constraints. It underscores that while subsidies, technological incentives, and policy directives are crucial, they must be complemented by sustained on-ground efforts through a collaborative CRM model that unites government initiatives, external agencies, entrepreneurial contributions, and grassroots-level farmer engagement.
Leveraging Block Chain, Artificial Intelligence, and Machine Learning to Mitigate Food Loss and Waste: Impact on the Circular Economy in India
Authors: Gogia Inayatt
Published: October 2024

Given the extent of poverty levels, unemployment and dependence on Agriculture, India must reduce its Food Losses. This can effectively be addressed using blockchain technology and advanced AI. All post-harvest losses would be minimised and positively impact the food supply chain and, thus, the circular flow of the economy.
PLAN DE FORMACIÓN DEL INSTITUTO ANDALUZ DE ADMINISTRACIÓN PÚBLICA 2010
Authors:   INSTITUTO ANDALUZ DE ADMINISTRACIÓN PÚBLICA
Published: October 2024

Plan de Formación del Instituto Andaluz de Administración Pública para 2010.
The enD Of WOrlD War II anD ITs COnsequenCes: analysIs Of The narraTIve In CrampTOn’s hanDbOOk
Authors:   University of Belgrade, Institute for Recent History of Serbia, Serbia, Dragišić Olivera
Published: October 2024

Like any other type of text, it is subject to historiographical deconstruction, especially since it has been noticed that it often tends to resemble bureaucratic fiction. Handbooks are closest to fiction due to the high degree of generalization. The greater the distance from the concrete document, the closer the text approaches impersonal forms of expression. The subject and the object disappear, and if there are any, their places seem to have been switched. As a result, the cause-and-effect relationship from the text disappears, and the reader loses the idea of the meaning of knowing the past: whose responsibility it is and who or what governs his life, that is, who or what governed the life of an ordinary man in the past.By reading a handbook like Crampton’s, it is not possible to understand the history of the Balkans and its trends, causes and consequences, nor is it possible to see that the centers from which the destiny of the Balkan peoples was shaped were located in the distant capitals of the emerging great powers. Apart from that, the reader must get the impression that the Balkans and their political and military elites determined their destiny, that they had the power to act independently, and that all the responsibility for everything bad that happened to the Balkans rests with them. In this way, Crampton’s handbook not only fits into the narrative of balkanization as a dark and savage alter ego of the civilized Western world, but also confirms and strengthens it, simultaneously removing part of the responsibility for balkanization from the center of power to which he, as a historian, belongs.
Yugoslav neighborhooD PolicY in 1944-1945.
Authors:   University of Belgrade, Institute for Recent History of Serbia, Belgrade, Dragišić Petar
Published: October 2024

At the end of World War II, the newly established communist regime in Yugoslavia sought to take full advantage of its power and extend its sphere of influence across this part of Europe. The strategy of the Yugoslav regime towards neighboring countries encompassed territorial claims as well as the idea of unification with Bulgaria and Albania. The Yugoslav regime often tried to legitimize such attempts by insisting on the inferior status of Yugoslav ethnic minorities in the neighboring countries.The struggle of the Yugoslav regime aiming to extend its influence over Southeastern Europe was met with resistance from the great powers. The British and Americans were anything but ready to allow the strengthening of Yugoslav power, perceiving Yugoslavia as a Soviet proxy in the Balkans. In addition, Moscow did not want to jeopardize its relations with its Western allies by supporting Yugoslav projects in Southeastern Europe, which significantly contributed to the fiasco of the ambitious plans of Tito’s regime in the mid-1940s.
NEURALGIA BETWEEN ORAL HISTORY AND HISTORIOGRAPHY ON THE EXAMPLE OF THE SECOND WORLD WAR IN KOSOVO AND METOHIA: A CASE STUDY ORAL HISTORY KOSOVO
Authors:   University of Priština - Kosovska Mitrovica, Faculty of Philosophy, Serbia, Miketić Uroš D.
Published: October 2024

Albanians, interlocutors of the Oral History Kosovo project, most of whom are contemporaries of the Kingdom of Yugoslavia and the war period, have a negative memory of the Kingdom. They state that Albanians were victims of agrarian policy / colonization and forced emigration, that is, that they were prevented from normal cultural development by denying them the right to education in their mother tongue. However, the facts show that much less land was taken from the Albanians for the purposes of agrarian reform / colonization than they think, then that emigration to Turkey was on a smaller scale due to the inability of the state to finance it and, finally, that the Albanian minority had the right to education in the mother tongue exclusively in private schools, which was the dominant pattern in many European countries (and in Albania for the Slavic minority). The Albanians, the interlocutors admit, welcomed the occupiers, the Germans and Italians, as liberators, because they freed them from the hated Serbian administration and enabled them to be educated in their mother tongue, in which “Greater Albania” was promoted unhindered. After all, the period of occupation was a time of absolute Albanian domination over the Kosovo Serbs, as evidenced by numerous crimes committed against them. On the other hand, there are numerous Albanian testimonies about the alleged crimes of the communist regime against the defeated Albanians-ballists in 1944–1945. and the newly mobilized Albanians in Bar in 1945. The interlocutors do not make an ideological difference between Serb-chetniks and Serb-communists, treating them simply as Serbs and as such fitting them into the archetype of the enemy who is “taking” Kosovo from them. Also, those Albanians in the service of the occupiers are perceived as fighters for the national cause. That nazism and fascism were not definitively eradicated in Kosovo in 1944 is also evidenced by the later coquettishness of the communist system and the ideologically defeated Albanian movements in Kosovo.
Organizational and pedagogical aspects of interaction between teacher and students in distance learning conditions
Authors: Bulan I. G.
Published: October 2024

The paper examines organizational and pedagogical aspects of interaction between teacher and students in distance learning conditions. Organizational aspects include the need for strict adherence to curriculum, administrative support, use of modern technology, and training for both teachers and students. Pedagogical aspects include the development of key competencies in students, such as focus, mutual trust, mutual assistance, systematic communication and the use of a variety of learning modalities. An example of the structure of a lesson in higher mathematics ("Differential Equations") is presented, where organizational aspects are discussed, such as the preparation of educational material and the creation of a learning environment, as well as pedagogical aspects, such as targeted learning, mutual trust and mutual assistance, systematic communication and feedback, and the use of a variety of learning modalities. The methodological support of the training session is also considered, including basic concepts and definitions, educational material and online resources.
Modern graphic design as a means of rethinking the cultural heritage of the past
Authors: Yakovleva S. I. , Artemyeva Yu. Yu.
Published: October 2024

The article considers the method of reinterpretation and actualization in graphic design. The role and importance of this approach in the modern world and development trends. To date, the problem of preserving the cultural code of the population remains unresolved and requires an up-to-date approach. The tendency to rethink the legacy of the past is considered through the prism of the possibility of this method to positively influence the generation and further development of new ideas within the framework of an overabundance of information. The fact that it is the reinterpretation of hereditary forms that makes it possible to create original design concepts based on existing ideas is actualized.
Implementation of a subjective approach in assessing students' professional competencies
Authors: Mychko E. I. , Nesyna S. V. , Mitina Y. S.
Published: October 2024

The article examines the theoretical and methodological foundations of the subjective approach in the professional training of future teachers. The results of pedagogical reflection of professional tests of students-future teachers in the field of inclusive education are presented. An issue is raised related to the problem of assessing the development of students'competencies in the process of their professional training at the university.
Application of neural networks in the educational process
Authors: Gushchin A. V. , Dudkina S. Yu. , Nikitina N. A.
Published: October 2024

In the era of digitalization, technologies have reached great heights. Neural networks are used in almost all spheres of human activity; education is no exception. Neural networks are mathematical models that simulate the functions of the human brain. Using such a tool as a neural network allows you to significantly improve the educational process, make it more effective in modern realities, increase the cognitive activity of students and provide an opportunity for the development of creative potential. This article describes the advantages of neural networks in their application in the educational process, as well as provides examples of their use in teaching.
The results of the study of the relationship between the time perspective and self-actualization of students in conditions of partial mobilization
Authors: Blazhenko A. V. , Yakubova K. K.
Published: October 2024

The phenomena of self-actualization and time perspective are considered as important components in the development of students' personality. The issue of psychological adaptation of young people to life crisis events is actualized. The results of an empirical study of the relationship between the time perspective and self-actualization of students in conditions of partial mobilization are presented.
Using a digital microscope in the mechanic’s laboratory workshop
Authors: Ivanov A. M. , Dolotova P. E.
Published: October 2024

This article provides a description of laboratory work in mechanics devoted to determining the coefficient of friction of contacting surfaces. The novelty of this work lies in the fact that the experiment is accompanied by observation of surfaces through a digital microscope. This work is a worthy addition to the park of experimental works of the Physics Department of the Technical University.
The significance of the Immanuel Kant works for the development of natural science
Authors: Korneva I. P.
Published: October 2024

The article deals with the first steps of the famous philosopher Immanuel Kant in the field of natural sciences. The formation of the scientist in his student years took place under the influence of professors of the University of Königsberg Martin Knutzen and Johann Gottfried Teske, who saw the future genius in their student. The scientific legacy of the philosopher, who was the founder of the theory of the structure of the Universe, which was later adopted by famous astronomers, is difficult to redefine. The anniversary of the famous scientist is a suitable occasion to talk about this property of world culture.
Adaptation of foreign students to study physics at a technical university
Authors: Kutsenko S. S.
Published: October 2024

This article discusses approaches to solving the problem of adaptation of foreign students in a technical university.
Application ofcommunication approach in studying English for military purposes
Authors: Lukina O. S. , Bragina O. A. , Vinogradova E. S.
Published: October 2024

The article discusses the use of communicative approach in teaching English to cadets at military universities. Today, the communicative approach is an effective way to learn a foreign language. It is focused on the communication situation. Its important advantage is the ability to overcome the language barrier.
The essence and content of educational self-organization of students of pedagogical specialties of the college
Authors: Bogdan V. V.
Published: October 2024

The article presents the essence and content of educational self-organization of college pedagogical specialties students. Modern education today is focused on creating conditions conducive to self-expression and self-realization of the individual, awareness of one’s significance and potential, and the desire for personal and individual-professional development. Entering the profession and reaching professional maturity, a young specialist is faced with the need to constantly improve his activities. Modernization of educational content and technologies is aimed at various processes of self-development, including the process of educational self-organization of the individual, which is considered key to human development. Practice shows that students do not have enough skills in self-organization, and their knowledge of educational self-organization is fragmentary.
On the problem of studying the formation of a strategy for the development of a grain-product subcomplex
Authors: Rudkovskiy V. A.
Published: October 2024

A critical analysis of the works of domestic and foreign economic scientists who studied the problems of economic development is carried out. The approaches to development ("evolutionary" and "revolutionary") are described, as well as the peculiarities of the influence of extensive and intensive factors of production on agricultural production.
Structure of health preservationcompetence of a physical education teacher
Authors: Cai Ming
Published: October 2024

Formation of professional competencies of pedagogical specialists is the main task of training teaching staff in any country. Many scientific works are devoted to the problem of developing human and professional competencies in various fields. A physical education teacher plays an important role in the development of personality, improvement of physical qualities, and preservation of health at all stages of life. Assessment of the competence of the teacher's personality is a problem for research, since the concept of "competence" is multicomponent, especially if we are talking about the area related to maintaining the health of students. The purpose of our study is to consider the structure of the health preserving competence of a physical education teacher within the education system.
Increasing the intellectual abilities of students using cloud technologies
Authors: Konyushenko S. M. , Zhaidakbaeva L. K. , Torebek E. Zh. , Amirbek A.
Published: October 2024

This scientific article examines the effectiveness of using cloud technologies in the context of increasing the intellectual abilities of students. We analyze modern education strategies, including cloud platforms, and propose solutions to optimize the learning process. The impact of cloud technologies on the development of critical thinking, creative skills and problem-solving ability is discussed. The problems and challenges associated with the use of cloud technologies in education are also addressed, and recommendations for overcoming them are proposed. The study is based on a review of existing teaching practices, as well as an analysis of the results of experiments and research in the field of educational technologies.
Influence of cultural factors on the formation of students' social intelligence
Authors: Alizade S. H.
Published: October 2024

The purpose of this article is to identify the nature and degree of influence of cultural factors on the formation of social intelligence of future specialists. The norms and values accepted in the social environment were considered as cultural factors. The content of students' social intelligence, its structural components, as well as the degree of influence of cultural factors on their formation were determined. For this purpose, the article compares the content of social intelligence of students of higher educational institutions with the characteristics related to the qualities of the "messianic personality". This is spiritual and innovative consciousness, personal traits of the original and modern human type, a creative approach to activity, etc. It has been determined that the gender factor also influences students' abilities for logical thinking, the formation of independent decision-making skills and the level of emotional intelligence. Self-assessment of the level of social intelligence in students is quite high.
Patriotic opinions of students and cadets: results of monitoring
Authors: Dorofeeva E. V.
Published: October 2024

In the article, the author, based on an analysis of materials from a survey of students and cadets of KSTU and BFFSA, examines patriotic views of students and draws conclusions about the corresponding opinions. The survey conducted made it possible to monitor the development of the personal qualities of a citizen-patriot. This study will help university lecturers, university teachers of History, Philosophy and of the foundations of Russian statehood to find the most effective methods and forms of pedagogical work within the framework of the taught disciplines in order to carry out effective patriotic education and have a positive impact on the worldview, axiological, value attitudes of modern students. Based on the results obtained, appropriate adjustments can be made to the educational plan of the university.
Lokal begrenztes Kolonkarzinom: Adjuvante und neoadjuvante Therapie
Authors: Modest Dominik P. , Stintzing Sebastian
Published: October 2024

Die Therapie des lokal begrenzten Kolonkarzinoms hat sich in den vergangenen Jahren wesentlich verändert. Für die meisten Patienten im UICC(Union for International Cancer Control)-Stadium III hat sich die adjuvante Therapie auf drei Monate verringert, was signifikant die Toxizität gesenkt und damit wesentlich die Lebensqualität erhöht hat. Das onkologische Outcome wurde dadurch nicht verschlechtert. Daneben eröffnet sich mit der neoadjuvanten Therapie des Kolonkarzinoms ein neues Feld der Behandlung. Aktuelle Studien könnten hier eine Verbesserung der Heilungschancen erbringen. Beispielsweise revolutioniert derzeit die Möglichkeit, Tumoren mit hochgradiger Mikrosatelliteninstabilität (MSI-H)/Mismatch-Reparatur-Defizienz (dMMR) mit Immuncheckpoint-Inhibitoren zu behandeln, die therapeutische Herangehensweise an diese Erkrankung. In diesem Beitrag wird ein Überblick über die aktuelle Daten- und Studienlage gegeben.
Therapie des metastasierten kolorektalen Karzinoms: Aktuelle Standards und zukünftige
Perspektiven
Authors: Stahler Arndt
Published: October 2024

Das metastasierte kolorektale Karzinom (mKRK) ist eine heterogene Erkrankung, deren Prognose sich in den vergangenen Jahren kontinuierlich verbessert hat. Dies basiert auf der Verfügbarkeit von effektiven lokalen Therapieoptionen, die bei einer Oligometastasierung angewendet werden, sowie der wachsenden Zahl an zielgerichteten Behandlungsmöglichkeiten, deren Nutzen über die Analyse von Biomarkern prädiziert wird. Dieser Beitrag bietet einen Überblick über aktuelle Standards, aktuelle Studienergebnisse und gegebenenfalls zukünftige Therapien.
THE DECISION-MAKING PROCESS OF RENAL DONORS: A QUALITATIVE STUDY FROM INDIA
Authors: Malattiri Radha , burad Dr Pawan , Narayanan Dr. Sajith
Published: October 2024

The study explores the decision-making process of renal donors in India, aiming to understand the motivations, emotions, and contextual factors that influence their choices. Through in-depth interviews with a diverse group of kidney donors, the research delves into their personal experiences and the societal pressures that shape their decisions. The findings reveal that altruism, a sense of duty towards family or community, and personal health experiences significantly drive individuals to donate a kidney. Results: Researcher conducted semi-structured interviews with 20 donors the day before their scheduled donation. Data collection involved open-ended questionnaires, which were voice recorded and analysed using a grounded theory and interpretative approach. The findings indicated that the primary motivation for donation stemmed from the suffering of the recipient. Notably, many mothers chose to donate despite the presence of other potential living donors. All participants confirmed that their decision was made voluntarily, without any external pressure. Throughout the interviews, donors consistently expressed that the recipient's recovery was more important than their own health, a sentiment driven by deep emotional connections. Conclusion: The study found no evidence of coercion among donors, who exhibited a strong awareness of their choices and made voluntary decisions driven by emotional motivations. The primary factors influencing their decision to donate were emotional attachments and concerns for the recipient’s well-being, highlighting the profound impact of personal connections in the organ donation process.
MODELING OF THE GEOMETRY AND ELECTRONIC BANDGAP STRUCTURE OF CHIRAL SINGLE WALLED CARBON NANOTUBES
Authors: Rashad Abdul Jabbar , Al-Rashedi Khadher , Hamood Rana
Published: October 2024

Carbon Nanotubes (CNTs) are one-dimensional nanostructured materials that will play a key role in future electronics. All properties of the carbon nanotubes are determined by its electronic structure. The main focus of this study has been to investigate the basic electronic bandgap structure of the chiral single walled carbon nanotubes (SWCNTs). A simple algorithm is presented in order to model the geometry of the chiral single-walled CNTs with any desired structure. The electronic bandgap structure of the chiral single-walled carbon nanotubes has been studied by employing an extended tight binding model (TBM). The changes in the energy band gap due to the chirality effect in case of metallic (6, 3) SWCNT and in the semiconducting (12, 7) SWCNT are discussed here. The value of the SWCNTs diameter is calculated also. The computed results indicates that the bandgap depends inversely on the diameter of the tube. The present results were found to be in consistent with those reported in the literature and indicated the correctness of the process of simulation technique process.
VITAMIN D STATUS AMONG FEMALE STUDENTS IN FACULTY OF MEDICINE AND HEALTH SCIENCES UNIVERSITY OF ADEN- YEMEN
Authors: Shaif Dhekrah Saif Ali , Assakaf Galal Mohammed , Awadh Iqbal
Published: October 2024

Vitamin D deficiency is not only associated with rickets and osteomalacia, but with several chronic diseases, such as cancer, ischemic heart disease and type 1 and 2 diabetes mellitus. Vitamin D deficiency is prevalent across all age groups in epidemic proportions. Worldwide, an estimated one billion people suffer from vitamin D deficiency. One of the major reasons for the worldwide spread of this disorder has been deficient awareness about the importance of vitamin D, its benefits on health, and prevention of deficiency state across different populations. This study aimed to investigate the prevalence of vitamin D deficiency among female medical students regarding the importance of vitamin D and to determine its correlates among female students in Aden, Yemen. A cross-sectional study was conducted with 70 adult female students aged 19-30 years enrolled in Faculty of Medicine and Health Sciences University of Aden in the period April to October 2019. A self-administered questionnaire was used to collect information for participants data such as age, place of residence (urban or rural), skin color (pigmentation) and applying of sun protection creams. Blood samples were taken to investigate serum 25-(OH)D3 level for all participants through laboratory examination using Roche Cobas e 411 Automatic Analyzer, after recruiting their sociodemographic, health and lifestyle. Serum 25-hydroxyvitamin D levels were classified as normal (>30 ng/ml), insufficiency (10-30 ng/ml) and deficiency (<10 ng/ml). The data statistically analyzed using SPSS version 24. The mean age (SD) of participants 22.4 ± 2.01years. The prevalence of vitamin D deficiency among all participants was 34.3% while 65.7% had vitamin D insufficiency. low concentrations of serum vitamin D is highly prevalent among female medical students. It is advisable to increase their consumption of foods rich in vitamin D. the incidence of VDD among growing girls is concerning and necessitates preventive intervention. Importantly, health strategy plan requires considerations of more promotion of safe sun exposure practice, sufficient vitamin D supplements and vitamin D fortification of foods.
CUTANEOUS LEISHMANIASIS AMONG ATTENDING HOSPITALS AND HEALTH CENTERS IN AMRAN GOVERNORATE, YEMEN
Authors: Alshahethi Mohammed Ali , Al-Hadheq Ali Ahmed , Edrees Wadhah Hassan , Abdullah Qais Yusuf , Al-Awar Mohammed Sadeq
Published: October 2024

Cutaneous Leishmaniasis (CL) is a broad spectrum of diseases. There is no published data on the epidemiology or risk factors of leishmaniasis in Amran Governorate. This study aimed to scrutinise the prevalence and behavioural risk factors associated with CL among visitors to hospitals and health centres in Amran Governorate. A descriptive cross-sectional study was conducted. Data were collected from 68 patients with lesion clinically suggestive of CL. A pretested questionnaire was used to collect sociodemographic data, risk factors, and influence factors of CL. Sixty-eight cutaneous leishmaniasis were recorded during the month December 20 (29.4%), and the Jabal Yazid District was more infected area with the parasite 14 (20.6%). The majority were from males 45 (26.2%), individuals with age groups of 0–20 years old 34 (50%), single individuals 52 (76.5%), and those who come from rural areas 38 (55.9%), with a significant difference (P <0.05), and the major risk factors were by bite of female sandfly 55 (80.9%), with a significant difference (P <0.05). Cutaneous leishmaniasis was highly prevalent in Amran Governorate among children (0-20). Our study showed that the risk factor associated with cutaneous leishmaniasis could help the ministry of health in the establishment of an effective program.
RISK FACTORS FOR SUBSTANCE USE AMONG MALE SECONDARY SCHOOL STUDENTS IN ADEN GOVERNORATE, YEMEN
Authors: Musarrg Shadia , Al-abd Nazeh
Published: October 2024

Substance use among secondary school students is a growing concern with significant implications for public health. This study aimed to identify the risk factors associated with substance use in a community of secondary school students in Aden Governorate, Yemen. A cross-sectional study was conducted among secondary school students in Aden governorate, using a structured questionnaire to collect data on potential risk factors for substance use. The questionnaire included measures of Peer Pressure, Academic Performance (GPA), Parental Monitoring, as well as self-esteem towards drug use. The Self-esteem among secondary students was measured using Rosenberg's Self-Esteem Scale. Descriptive and inferential statistical analyses were performed to identify significant risk factors. A total of 280 male students from 10 secondary schools (both section) of Aden governorate participated in the study, with a mean age of 17.37± 1.42 years. Risk factors associated with substance use included peer pressure (OR=2.34, 95% CI: 1.56-3.42), poor academic performance (OR=1.87, 95% CI: 1.23-2.81), lack of parental supervision (OR=1.62, 95% CI: 1.09-2.37), and low self-esteem (OR=1.45, 95% CI: 1.01-2.11). The findings highlight the complex interplay of social, familial, and individual factors in contributing to substance use among secondary school students. These results can inform targeted interventions and preventive strategies to address the identified risk factors in the community. This study identified several key risk factors for substance use among secondary school students in the community. Understanding and addressing these risk factors is vital for the development of effective preventive interventions and support systems to mitigate the impact of substance use on the health and well-being of young individuals.
Management of Scalp Psoriasis through Ayurvedic Modalities – Case Report
Authors: Rai Mayank , Sadhana Misar Wajpeyi  , Nandal Praveen
Published: October 2024

In ayurveda skin diseases are described as Kushta Rogas. Kushta Rogas are of two types mahakushta and khudrakushta. Ekakushtha is a type of Kshudra Kushtha. Ekakushtha, as described by Sushruta, presents with distinct clinical features. These include a lack of sweating or dryness (Aswedanam), widespread coverage across the entire body (Mahavastu), and a scaly appearance resembling fish scales (Matsyashakalamam). The skin coloration observed in Ekakushtha can vary, ranging from a dark hue to a pinkish-red tone, according to Sushruta's observations..Psoriasis is a long-lasting skin condition marked by red, scaly patches that are itchy and tend to come and go. These patches can appear anywhere on the body, but they're most commonly found on the elbows, knees, and scalp. Scalp psoriasis specifically causes raised, red patches on the scalp that may be thin or thick and can cover small areas or the entire scalp.The global prevalence of psoriasis varies from 0.12–8%, indicating that it is a common dermatosis.Many treatments are available in modern science but they have various complication & side effects.Here in this case we used ayurvedic shodhan and shaman therapies & successfully treated the case.A 29 years male came in the OPD with chief complaints of red, scaly patch with severe  itching and with burning sensation on lower occipital and neck region since 8 months.The patient was treated with Shodhan and Shaman Chikitsa.Patient got complete relief after the completion of therapy with no reoccurrence. Thus it can be concluded that Shodhana(Vamana and Virechna) followed by Shamana Chikitsa with pathya pathya described in Ayurveda is effective in the management of Ekakushtha (Psoriasis).
Management of COVID-19 patients of CT Severity 15/25 and above with Ayurveda drugs as add-on therapy – A Case Series
Authors: Pathak Ashutosh Kumar , Mishra Shashi Prakash , Tripathi Vaidya Akash Chandra , Adluri Uma Shankar Prasad , Kumar Umesh , Jaiswal Vaibhav , Paul Paramita
Published: October 2024

Ayurveda, which is the oldest life science in the world, has yet to be fully accepted as the only or even an additional therapy for severe diseases. It is a common perception that Ayurveda has a significant role in the preventive aspect of diseases, and the drugs of Ayurveda are more effective in chronic ailments. Most publications are also limited to these areas only, as use of Ayurveda in acute or severe cases is not yet justified scientifically because of the lack of significant scientific clinical data as very few case reports are published about the use of Ayurveda in acute cases. Here we present a case series of treatment of five COVID-19 patients with CT Severity 15/25 and above with Ayurveda drugs as add-on therapy admitted to tertiary care, a Level-3 COVID-19 treatment hospital. These five patients sought Ayurveda opinion and consented to Ayurveda treatment along with the ongoing treatment regime. All the patients showed improvement with Ayurveda treatment as an add-on therapy, and none of the patients needed ICU, and all patients were discharged when they started maintaining oxygen saturation at room air. This report addresses the clinical effectiveness of Ayurveda drugs as add-on therapy in severe cases of COVID -19. It also attempts to invite the attention of researchers towards the use of Ayurveda concepts and drugs in severe or acute cases of diseases.
Molecular interactions of plant-derived inhibitors from Euphorbia hirta against binding sites of HPV E6 and E7 oncoproteins - An in-silico analysis
Authors: J Jothi , K Balagurusamy , S Suresh , Gladys R Jeeva
Published: October 2024

Although no cure for Human Papilloma virus (HPV) exists at the moment, effective vaccines are present that can prevent the most harmful strains of the virus from infecting people. While potential cures like therapeutic vaccines, immunotherapy, and gene therapy are still in the early stages of development and may take years to become widely available, we focussed on using traditional Siddha-based medicines (phytochemicals of Euphorbia hirta L.) as a prospect through in-silico docking studies. Twelve phytochemicals from Euphorbia hirta L. were selected to investigate the antiviral properties against HPV. These ligand structures were obtained from PubChem database, prepared for docking with two major HPV targets i.e., E6 and E7 oncoproteins obtained from PDB, using AutoDock tools. The analysis revealed the potential of lobeline and euphol ligands effectively binding to the active sites of E6 and E7 proteins respectively. Using the ADMET lab 2.0 server, the ligands were evaluated for their commercial drug potential by considering their absorption, distribution, metabolism, excretion, and toxicity properties.
Assessment of the Efficacy of Indigenously Prepared Azadirachta Indica Mouthwash on P. Gingivalis in Chronic Periodontitis Patients: A Microbiological Study
Authors: Sheokand Vidushi , Kaur Manmeet , Chaturvedi Aditi , Bhardwaj Amit
Published: October 2024

Aim: The present study aimed to compare and evaluate the antimicrobial effect of Azadirachta Indica (Neem mouthwash) to chlorhexidine mouthwash on P. gingivalis. Materials ans Methods: The subjects were divided into 2 groups. Group I included 5 subjects who used self-prepared neem mouthwash, and Group II included 5 subjects who used 0.2% chlorhexidine mouthwash. Subgingival plaque samples were taken at baseline and the 15th day after using the mouthwash and subjected to microbiological evaluation. Results: The colony forming unit (CFU) of P. gingivalis was calculated at baseline and on the 15th day after using mouthwash using the digit colony counter. A comparison of the total CFU of both mouthwashes revealed that the neem mouth was effective in reducing the microbial colonies of P. gingivalis from baseline to the 15th day. Conclusion: It was concluded that the self-prepared neem mouthwash was effective in reducing the colony-forming unit of P. gingivalis in the sub-gingival plaque samples and showed better results than the commercially available chemical-based chlorhexidine mouthwash.
A case study on the management of Prathishyaya (Chronic Allergic Rhinitis) using Bharangi Arka Nasal Spray
Authors: Balakrishnan Deepthi , Rathi Renu , Rathi Bharat , Monika
Published: October 2024

The omnipresence of Prathishyaya among school-aged groups is overlooked until the complications like kasa, swasa and rajayakshma come into being. Pratishyaya if taken heed of in the initial stage, helps to frustrate the looming effects of its complications. Bharangi Arka is cited as an effectual remedy for Prathishyaya in the Arka Prakasha of Ravana. Prescribing medications for children is usually challenging as they often resist taking them and so, Ayurveda formulations when transmuted into more palatable forms can have salutary impacts on children than classical forms. This case study was carried out on an 8 ½ years old male child with sneezing, runny nose and chronic symptoms including nasal itching and obstruction in particular. Prathishyaya was diagnosed after a proper clinical evaluation. Bharangi Arka in the form of nasal spray was opted as the sole drug in the treatment. Assessment of symptoms was done using Total Nasal Symptom score on the 7th, 14th, 21st and 28th days of the first month of the treatment and at the end of the following two months. Subsidence of all the symptoms was observed in the patient almost in the 4th week. This corroborates the stupendous action of Bharangi Arka nasal spray on Pratishyaya and it could usher in a way for further research to be carried out on the potency of nasal sprays in Ayurveda.
In vitro Anti-Diabetic and Antioxidant Potential of the Siddha formulation Mega Sanjeevi Chooranam
Authors: S Iyswarya , S Sivakkumar , S Visweswaran
Published: October 2024

Background: The increasing prevalence of type 2 diabetes mellitus (T2DM) presents a significant public health challenge due to its long-term complications and its role as a primary risk factor for cardiovascular diseases, which have both economic and social implications. Plant-derived antidiabetic drugs are being extensively studied due to their safety and efficacy. The main objective of the present study is to evaluate the anti-diabetic and anti-oxidant potential of the formulation Mega Sanjeevi Chooranam (MSC) through in-vitro investigation. Materials and Methods: The in vitro investigation of traditional siddha formulation MSC were performed to ascertain its inhibitory potential against α-amylase and α-glucosidase enzymes along with antioxidant analysis. Results: The MSC displayed the highest activity against α-amylase enzyme, with a percentage inhibition of 73.44 ± 6.87% (IC50, 299.4 ± 27.27 μg/ml), followed by a moderate level of α-glucosidase inhibition at 48.89 ± 13.38% (IC50, 402.2 ± 86 μg/ml). Furthermore, the MSC exhibited the strongest antioxidant activity in quenching ABTS● radicals (IC50, 110.1 ± 18.6 μg/ml), followed by DPPH● (IC50, 144.4 ± 36.8 μg/ml), H2O2● (IC50, 172.7 ± 39.3 μg/ml), and NO● radicals (IC50, 238.4 ± 58.56 μg/ml). Conclusion: In conclusion the formulation MSC demonstrated the significant antioxidant activity and effectively inhibited α-amylase and α-glucosidase enzyme activities. Further study is needed to isolate bioactive phytoconstituents and determine the molecular mechanism behind their antidiabetic effect.
Cross-sectional study for profiling health status, health-related demographics, and health-seeking behaviour of the Scheduled Caste Population in selected areas of Chennai and Chengalpet Districts of Tamil Nadu
Authors: S Asha , K Prameela Devi , C Murali Krishna , T Maheswar , Makhija Deepa , Mata Sunita , Rohini Subrahmanian  , PK Nishanth , M Aparna , Joshi Vandana , N Srikanth
Published: October 2024

Background: Scheduled Caste (SC) population forms a large section of the Indian population who are often marginalised and deprived of social, economic and health benefits due to ignorance and socio-cultural milieu. Though various studies have been conducted on the socio-economic and political conditions of the SC population in Tamil Nadu, limited data is available on the status and determinants of their health. Objectives: The study's objectives were to estimate the health status of the SC population, health-related socio-demographic conditions and the population's health-seeking behaviour. Method: The observational, cross-sectional study was conducted in five SC-predominant areas of Chennai and Chengalpet districts of Tamil Nadu. Their health status, socio- demographic conditions, including household conditions, and health-seeking behaviour were estimated. Result: A total of 1452 households and 6072 participants of the SC community were studied, mostly belonging to the Adidravida community. Most households were of Upper-lower socioeconomic class with basic household amenities. A total of 11.54% of the adult population had a history of diagnosed chronic illnesses. Nearly one-fifth of reproductive-age women had menstrual irregularities. Non-communicable and infectious diseases were the most frequent reason for health care centre visits. Conclusion: Extensive and continuous screening of health status and chronic diseases is essential for early diagnosis and intervention. Focused interventions on improving socio- demographic status can further strengthen the health condition of the SC community. Integrating all systems of medicine in public health can help cater to the health requirements of all sections of the community. Concerted efforts can cut down the burden of chronic diseases.
THE RELATIONSHIP BETWEEN HUMAN RESOURCE MANAGEMENT PRACTICES AND PERFORMANCE OF PUBLIC UNIVERSITIES IN KENYA A CRITICAL LITERATURE REVIEW
Authors: Asha Rosetta
Published: October 2024

Purpose: The main aim of this study is to establish the relationship between human resource management practices and performance of public universities in Kenya.
Methodology: The paper used a desk study review methodology where relevant empirical literature review was reviewed to identify main themes and to extract knowledge gaps.
Findings: The objective of this study was to establish the relationship between strategic human resource management practices and performance of public universities in Kenya. Based on previous studies, resourcing practices, reward management and training and development were expected to have a positive effect on performance
Unique Contribution to Theory and Practice: With due regard to the ever-increasing desire to have high organizational performance in public universities there is need to invest in various strategies. This should be done in a manner in which all the stakeholders are happy
The Evolving Role of Social Media in Public Relations in East African Countries
Authors: Jimin Dr. Park
Published: October 2024

Purpose: The aim of this paper was to explore how social media platforms have transformed the landscape of public relations, examining best practices, challenges, and case studies.
Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low-cost technique as compared to field research, as the main cost is involved in executive's time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
Findings: The findings revealed that there exists a contextual and methodological gap relating to the evolving role of social media in public relations in east African countries. Preliminary empirical review revealed that organizations utilize social media for crisis communication in the digital age. Organizations increasingly use social media platforms during crises to provide real-time updates, address concerns, and engage with stakeholders. However, challenges arise in managing misinformation and maintaining consistent messaging across platforms.
Recommendations: Social Identity Theory, Uses and Gratifications Theory, Dialogic Communication Theory may be used to anchor future studies on the evolving role of social media in public relations. PR practitioners should stay updated with the latest trends and technologies in the ever-changing landscape of social media. This includes familiarizing themselves with emerging platforms and understanding their unique functionalities. Maintaining a consistent brand voice and messaging across various social media channels is highlighted as essential for building a coherent and recognizable brand image. Thirdly, the study suggests harnessing the power of data analytics to monitor and measure the impact of social media campaigns, enabling PR professionals to make informed decisions and refine their strategies. Furthermore, cultivating authentic and transparent interactions with the audience and addressing negative sentiment are all deemed vital for maintaining credibility and trust in the digital realm