bluuebunny/crossref_metadata_2025 huggingface dataset:
Συζευγμένες τεχνικές στην ανάλυση μικρών μορίων σε βιολογικά υποστρώματα και τρόφιμα
Authors: Διαμαντίδου Δήμητρα
Published: November 2023

Στόχος της παρούσας διατριβής είναι η ανάπτυξη και η εφαρμογή αναλυτικών μεθόδων LC-MS στον προσδιορισμό μικρών ενδογενών και εξωγενών μορίων (<1000 Da) σε τρόφιμα και βιολογικά υποστρώματα. Σε όλη την έκτασή της περιγράφονται καινοτόμες αναλυτικές μεθοδολογίες που έλειπαν μέχρι πρότινος από την παγκόσμια βιβλιογραφία (π.χ. ποσοτικός προσδιορισμός των κυκλικών ολιγομερών στο αίμα και του γαλακτικού οξέος με τη μέθοδο ανεστραμμένης καμπύλης), και οι εφαρμογές τους με σκοπό τη διερεύνηση σύγχρονων ερωτημάτων που αφορούν την ανθρώπινη υγεία. Εκτός από τις στοχευμένες μεθόδους, γίνεται και εφαρμογή μη στοχευμένων μεθόδων μεταβολομικής ανάλυσης για την ολιστική προσέγγιση βιολογικών ερωτημάτων, όπως η επίδραση της άσκησης στον οργανισμό.
Case Report: Modified endoscopic hook for extracting magnetic esophageal foreign bodies in a rural area
Authors: Kadriyan Hamsu , Primayanti Ika , Syamsidar Syamsidar , Fakhrussiam Lalu Fauzan , Rozi Moh Fahrur , Hijrinelly Hijrinelly
Published: November 2023

Foreign bodies (FB) in the aerodigestive tract are common, especially in children. The type of foreign body in the esophagus can vary and include magnets. A magnet that lodges in the esophagus should be extracted within 24 hours to prevent complications due to associated chemical reactions. In rural areas, there are several limitations to extracting FBs from the esophagus. We report a case of a magnetic FB that lodged in the esophagus of a three-year-old boy. The extraction was successfully done by esophagoscopy with the modification of a hook that was attached to the endoscope. This innovation may help physician all over the world, especially in rural areas. In the future, this innovation could be produced on an industrial scale.
Belongingness among first-generation students at Stanford School of Medicine
Authors: Delgado Adrian C. , Dowling Sean , Sanchez-Guzman Mijiza , Sebok-Syer Stefanie S. , Gisondi Michael A.
Published: November 2023

Background Nationally, underrepresented minorities represent a significant proportion of the first-generation student population. These students also tend to report lower levels of belongingness compared to their peers, which may impact their wellness and be an important factor in their academic success. This study aimed to explore whether status as a first-generation student was associated with belongingness amongst medical students. Methods In 2019, a previously validated 16-item survey was used to examine potential disparities in belongingness amongst groups of first-generation medical students. Differences between groups were assessed using a Mann-Whitney U-test for each individual item and three composite groupings of items regarding social belonging, academic belonging, and institutional support. Results First-generation to college and first-generation to graduate school students reported lower belongingness across most individual items as well as in all three composite groups. Conclusions Given that peer relationships and institutional support play an important role in medical student belonging, these findings represent an opportunity to address the specific needs of individuals from underrepresented groups in medicine. Doing so can support the academic and professional success of first-generation students and help close the diversity gap in medicine.
Reexamination of a 40Ca(n,α)37Ar cross section measurement from existing literature
Authors: Shah Khiloni , Haas Derek
Published: November 2023

Background 37Ar, produced from the neutron activation of 40Ca in sub-surface rock and soil, is important for nuclear explosion monitoring. Most of the cross section measurements done for the 40Ca(n,α) 37 Ar reaction are in the fast neutron region. A thermal cross section measurement was attempted in 1989, with the assumption that the 4-8 MeV neutrons would be completely thermalized with 8-cm of water. Methods The experimental setup was modeled using Monte Carlo N-Particle code to see if the assumptions for the neutron distribution were accurate. A model of a 3.0 MeV deuteron source was used to recreate the neutron source from the experiment. Additional modeling was done using SCALE to compare the predictions of 37Ar yields when using the measured cross section from 1989 compared to current nuclear data models. Results Modeling showed the neutron distribution was closer to 10% thermal and 90% fast as opposed to entirely thermalized. The additional modeling showed how the overestimation of the thermal cross section would affect the predicted yield of 37Ar. Conclusions Based on the modeling results, the assumption that all the 4-8 MeV neutrons are thermalized with 8-cm of water is not accurate. The high fraction of fast neutrons interacting with the Ca will result in an overestimation of the thermal cross section.
Screening with Limited Information: A Dual Perspective
Authors: Chen Zhi , Hu Zhenyu , Wang Ruiqin
Published: November 2023

A Dual Perspective to the Robust Screening Problem

Robust screening problem is concerned with the problem of a seller seeking a selling mechanism that maximizes the worst-case revenue obtained from a buyer whose valuation distribution lies in a certain ambiguity set. In the paper “Screening with Limited Information: A Dual Perspective”, Z. Chen, Z. Hu, and R. Wang show that strong duality holds between the problem of finding the optimal robust mechanism and a minimax pricing problem, where the adversary first chooses a worst-case distribution and then the seller decides the best posted price mechanism. The duality result connects prior literature that separately studies the primal (robust screening) and problems related to the dual and offers a unified geometric intuition in solving the problem.
Konsep merdeka belajar pada sekolah dasar ditinjau dari perspektif filsafat progresivisme
Authors: Putri Ragil Dian Purnama , Martaningsih Sri Tutur , Prabowo Mulyo , Rukiyati Rukiyati
Published: November 2023

Artikel ini bertujuan untuk menelaah konsep merdeka belajar di Sekolah Dasar jika ditinjau dari perspektif filsafat progresivisme. Metode penulisan yang digunakan yaitu kajian pustaka dengan pendekatan hermeneutik dalam mendeskripsikan dan menginterpretasi. Konsep merdeka belajar di Sekolah Dasar memiliki kesesuaian dengan filsafat progresivisme yang mengharapkan pendidikan Indonesia lebih maju, lebih baik, dan berkualitas untuk memberikan kebermanfaatan terutama peserta didik. Progresivisme selama ini telah memberikan kontribusi bagi dunia pendidikan untuk lebih maju. Progresivisme menekankan pada hal-hal dasar kemerdekaan dan kebebasan peserta didik. Kemerdekaan dan kebebasan yang dimaksud yaitu peserta didik diberikan keleluasaan dalam mengembangkan minat, bakat, maupun kompetensi yang dimiliki. Konsep dari merdeka belajar di Sekolah Dasar dengan filsafat progresivisme memberikan pandangan baru dalam pendidikan di Sekolah Dasar. Di Indonesia praktiknya merdeka belajar juga mengarah pada berkembangan sesuai minat dan bakat yang membentuk individu berkarakter.
Analisis keterampilan berbicara bahasa Indonesia dalam proses pembelajaran siswa kelas II SD Negeri 09 Batur Banjarnegara
Authors: Sukma Hanum Hanifa , Martaningsih Sri Tutur , Purnomo Ade Aswati
Published: November 2023

Penelitian ini bertujuan untuk mendeskripsikan keterampilan berbicara bahasa Indonesia siswa kelas II dan mendeskripsikan faktor-faktor yang memengaruhi keterampilan berbicara bahasa Indonesia pada siswa kelas II di SD Negeri 09 Batur Banjarnegara. Penelitian ini menggunakan metode kualitatif dengan desain deskriptif. Penelitian ini dilaksanakan di kelas II SD Negeri 09 Batur Banjarnegara. Analisis data dilakukan setelah dilakukan pengumpulan data yang sesuai dengan tujuan yang ingin dicapai. Pengumpulan data menggunakan instrumen pedoman observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan analisis data model interaktif yaitu reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Hasil penelitian ini menunjukkan kegiatan pembelajaran keterampilan berbicara sudah berjalan dengan baik. Adapun faktor pendorong yaitu adanya interaksi antar teman yang selalu mengunakan bahasa Indonesia, sumber belajar seperti video pembelajaran, sikap percaya diri dan rasa semangat siswa kelas II untuk terus belajar. Faktor penghambat keterampilan berbicara siswa kelas II yaitu lingkungan sekitar, kurangnya ketersediaan buku tentang keterampilan berbicara, dan fasilitas pendukung yang kurang memadai. Adapun upaya untuk meminimalisasi hal tersebut yaitu dengan terus memberi bimbingan kepada siswa kelas II, melatih dan memotivasi siswa, menambah jumlah buku-buku pengetahuan, mendukung siswa untuk mengikuti lomba-lomba, dan memberikan fasilitas pendukung.
Implementation of iPad-based digital classroom services at al Azhar Islamic school 21 Solo Baru, Central Java, Indonesia
Authors: Dzulqornain Khilmi , Narimo Sabar , Wafroturrohmah Wafroturrohmah , Haryanto Sigit , Muhibbin Ahmad
Published: November 2023

The need for digital innovation in the educational paradigm is increasingly clear after the Covid-19 phenomenon. This has also been strengthened by government policies in responding to this need, by launching “kurikulum merdeka” that demands the use of “merdeka mengajar” platform with all its characteristics. The concept of digital learning with a variety of devices is offered. SMP Islam Al Azhar 21 Solo Baru has implemented a program that is quite progressive in an effort to find an education digitalization system. It is in the form of digital class services, which can be used as an option for students and parents to carry out all digital-based and e-learning activities. Furthermore, the digital system used is relatively new and not many are used in Indonesia. The use of iPad 1:1 (every 1 student uses 1 iPad) as the main device with various Apple for education applications integrated in it. Regarding to this implementation, there is an interest from the researcher for further research related to its implementation. This type of research is descriptive qualitative which reports on how the school’s role in implementing iPad and its functions and contributions to classroom learning. The description regarding this matter was developed based on the results of semi-structured interviews and non-participant observations to see how this implementation could be carried out. Student group interviews were also used to support the findings. The result is an overview of the iPad-based digital classroom implementation starting from the initial ideas, the stages and steps of implementation, the perceptions of students and teachers, and the evaluation of those implementation. On the other hand, the main challenge lies in the relatively high budget requirements, and parents' doubts about the bad consequences of excessive iPad use, both in terms of health and social behavior
Qualitative Content Analysis on Tiktok Accounts @nadiraa_hijab as Online Bussines Promotion Media
Authors: Mahera Rerae Selsa , Hariyanti Nunik
Published: November 2023

This study aims to determine the contents of the tiktok account media @nadiraa_hijab account as an online business promotion media using content analysis. Using content analysis provides an overview about the media content of promotional indicators through marketing communication from the tiktok account. tiktok is a short video application which has interesting features and has successfully attracted the attention of many people. So that tiktok user in indonesia are widely used as a medium for online business promotion. Features used to promotion a business is the live feature, and the tiktok video feature. Research shows that one of the tiktok acount @nadiraa_hijab utilizes tiktok as a medium for online busniess promotion. This research method is a qualitative descriptive method and uses observation and documentatition techniques. With content analysis examining the tiktok account as an online business promotion media. This research method shows that the tiktok account @nadiraa_hijab succesfull provides an online business with a search system through video content made to make it easier and reach products quikly so that online business promotion media through tiktok features can be reached by its users.
Digital crowdfunding activism management via Instagram social media by the @btsarmy.project lombok account in raising funds for victims of the Kanjuruhan tragedy
Authors: Aulia Nadia Putri , Junaedi Fajar
Published: November 2023

Crowdfunding is open fundraising via the Internet to generate financial resources in the form of donations without any compensation. This research is motivated by society's negative stigma towards K-pop fans in Indonesia. ARMY, as fans of the boy band from South Korea, namely Bangtan Boys (BTS), has revealed the positive side of K-pop fans. The fundraising initiated by @btsarmy.project_lombok reached IDR 447 million in less than 30 hours, and the crowd that took part did not only come from ARMY. It became a trending topic in Indonesia and received attention from several public figures, artists and influencers. This research aims to determine how digital crowdfunding activism is managed via Instagram social media by the account @btsarmy.project_lombok in raising funds for the victims of the Kanjuruhan tragedy. The research method used in this research is descriptive qualitative with a case study approach. The data sources in this research come from interviews, observations and documentation. Testing the validity of the data in this study used source triangulation. This research shows that the management of digital crowdfunding activism by the Instagram account @btsarmy.project_lombok is quite adequate, where trust is built gradually with several previous humanitarian projects. The management also collaborates with the ARMY community throughout Indonesia to spread information. Furthermore, establishing good relationships with football supporters is a factor that strengthens the success of this fundraising. Apart from that, the management also took advantage of the attention of artists and public figures in Indonesia by asking for help to spread this information.
Representation of Women's Beauty identity in Rare Beauty Cosmetics advertising videos - only at Sephora on Youtube
Authors: Putri Nurullia Annisa , Junaedi Fajar
Published: November 2023

This research is about representing women's beauty identity in Rare Beauty - Only at Sephora cosmetic advertising videos on YouTube. The background to this research is that the Rare Beauty - Only at Sephora cosmetic advertising video on YouTube strongly represents women's beauty identity. This ad emphasizes diversity, inclusion and mental health, reflecting the Rare Beauty brand's commitment to changing society's view of beauty. Through this video, Rare Beauty promotes self-care and self-acceptance. Not only are they changing women's perceptions of beauty, but they are also raising new standards in the beauty industry that are more inclusive and support various forms of female beauty. This research aims to discover how beauty identity is represented in one of the advertising videos from the Rare Beauty cosmetics brand entitled Rare Beauty - Only at Sephora, which was uploaded on the brand's YouTube channel. The theoretical study used by researchers in this research is the Representation of Beauty Identity and Women's Identity in the Media. This type of research is qualitative descriptive research. The research method is Roland Barthes' semiotics. The results of this research titled "Representation of Women's Beauty Identity in Rare Beauty Cosmetics Advertising Videos - Exclusive on Sephora's YouTube Channel" shows that Rare Beauty effectively portrays Latina American women's beauty. Rare Beauty's advertising videos, found only on Sephora's YouTube channel, promote a message of self-acceptance, uniqueness, and self-confidence. They emphasize that their products enhance natural beauty rather than altering one's identity. These feelings of self-acceptance, individuality, and self-assurance are closely linked to Latina American women. The study also suggests that Rare Beauty aligns with industry standards by promoting a beauty ideal characterized by tanned skin. Furthermore, the media portrays Latina American women as hardworking individuals.
Representation of ideal male masculinity in build-in Ms Glow for men advertisements in Youtube content @Andrew Kalaweit
Authors: Sumunar Pandan Wangi , Junaedi Fajar
Published: November 2023

This research is about the representation of male masculinity in the build-in Ms Glow For Men advertisement in @Andrew Kalaweit's YouTube content. The background of this research is that ideal representations of masculinity are normalized in advertising practices. Build-in advertising on YouTube is an advertising model that is now widely developed. Build-in advertising on YouTube aligns with audience behaviour moving into the digital realm. The Ms Glow For Men advertisement in @Andrew Kalaweit's YouTube content tries to present a representation of the ideal man that is different from similar products. This research aims to determine how masculinity is represented in the build-in Ms Glow For Men advertisement in @Andrew Kalaweit's YouTube content. The theories used by researchers in this research are representation and masculinity. This type of research is qualitative descriptive research. The research method is Roland Barthes' semiotics. This research shows that in the Ms Glow For Men advertisement found on @Andrew Kalaweit's YouTube content, the representation of ideal male masculinity is shown as follows. First, ideal male masculinity is a man with white skin. Second, ideal male masculinity is a man with a muscular body. Third, ideal male masculinity is a man who cares about good looks and physical appearance. This is also in line with the stereotype that develops in society that the ideal man is a man with a muscular body, handsome face, and white skin.
Director creative process in pre-production stage of Subuh (Miracle at Dawn) Film
Authors: Bariq Maihalfri Daffa , Muttaqien Muhammad
Published: November 2023

The film Subuh (Miracle at Dawn) by Noise Films, which is packaged with a minimal dialogue concept, won awards nationally and internationally. This cannot be separated from how a director carries out his creative process, especially during pre-production. The purpose of this research is to find out how the director's creative process was in the pre-production stage of the film Subuh (Miracle at Dawn). The research method is a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The research results show that directors apply nine creative stages in the pre-production stage, according to Ed Gaskell, namely watching your plot, writing the screenplays, genre theme and drama, drawing on ideas, location, setting scene, stars and actors, finding the crew, and research production. This research provides a deeper understanding of the director's role in the creative process in the film industry.
The influence of NCT dream as somethinc brand ambassador on the fandom purchase decision
Authors: Anggraeni Salsabila , Amali Muhammad Thoyib
Published: November 2023

The massive expansion of Korean culture, which is more representable as the Korean Wave in Indonesia since the early 2000s with its TV series and now with their food, make-up style, fashion style, and music make many brands use K-Pop stars as their brand ambassador. Brand ambassador itself is a tool for companies to communicate their brand with customers and increase sales. Using the Elaboration Likelihood Model (ELM) as the theoretical approach, this research was conducted to find out about the impact of NCT Dream as the brand ambassador from Somethinc on purchasing decisions using quantitative analysis. After 100 respondents of NCTZen who follow @nctzenbase on Twitter were collected through an online questionnaire, simple linear regression was used to analyze the data. The results of this research showed that NCT Dream, as the brand ambassador, has an impact on the purchasing decisions of Somethinc by 24,8% which is relatively low compared to the other 75,2% factors. Hence, the researcher suggests Somethinc to maximize their promotion in social media marketing, using a beauty influencer, or using a different brand ambassador who has a bigger fan base in Indonesia and for future studies to define the other factors that can influence the purchase decision, such as brand image, E-WOM, and sales promotion.
Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events
Authors: Subaldan Pindy , Ishak Aswad
Published: November 2023

Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through digital media consisting of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This research uses a qualitative approach focusing on Digital Integrated Marketing Communication (DIMC) activities commonly carried out consisting of advertising, personal selling, sales promotion, public relations and digital-based direct marketing to promote cultural events. The main conclusion from this research is that the application of digital integrated marketing communication in communicating cultural events can be done well and is cost efficient. The digital integrated marketing communication (DIMC) concept is one manifestation of the transformation of the integrated marketing communication (IMC) concept, the implementation of which is adapted to technological developments and the characteristics of the current digital industry.
The Influence of Paola Serena's Endorsement on Avoskin's Brand Awareness Through Instagram Social Media
Authors: Fadillah Elsa Kurnia , Hariyanti Nunik
Published: November 2023

This research aims to determine the influence of beauty influencer Paola Serena on Avoskin brand awareness among her followers. Paola Serena is known as a beauty influencer who is quite influential on Instagram. Avoskin is a local Indonesian skincare brand that was founded in 2014. Avoskin carries out brand awareness by holding make some new product they call “devine Aura Series”  to reintroduce Avoskin products to increase brand awareness to the public, by collaborating with Paola Serena. This method of this research is used quantitative methods, with probability sampling involving 134 respondents, and was processed using SPSS 22.0. The research results showed  the calculation of the Celebrity Endorser variable score has the highest score,  34.72, its mean that there is a success from Endorsement Beauty Influencer Paola Serena who made her followers know about Avoskin and even bought Avoskin products. The cumulative score for the brand awareness variable is 27.67. The cumulative score of all variables was a value of 31.19, which shows that the results are within the effective scale range. Meanwhile, the effects and results of the persuasive message that Paola Serena conveyed show that there is an influence on Avoskin's brand awareness on Instagram social media.
Capciptop short Film management production as Saos ABC Promotion Media
Authors: Pamungkas Rezki Yoga , Muttaqien Muhammad
Published: November 2023

The film "Capciptop" is a short film produced through a collaboration between Ravacana Films and Heinz ABC Indonesia, aimed at promoting ABC sauce with spicy onion flavor. Heinz ABC Indonesia partnered with Ravacana Films, known for its credibility in film production, including the viral "Tilik" with 28 million viewers on the Ravacana Film YouTube channel. This served as the basis for Heinz ABC Indonesia to promote its production through the short film titled "Capciptop," uploaded on the ABC Indonesia and Ravacana Film YouTube channels. The research method used in this study is qualitative descriptive. The goal of this research is to understand how Ravacana Films manages the production to promote ABC products, from pre-production to post-production processes. Data collection techniques include interviews, observations, and documentations. The results of this study show that Capciptop films in the pre-production stage use the idea discovery, planning, and preparation stages. At the production stage, Ravacana Films not entirely referred to the script and improvised with what was in the production location environment. In the post-production stage, Ravacana Films worked according to their usual workflow. The conclusion is that Ravacana Films as a Production House has succeeded in fulfilling client requests in this production and still has principles in the managing of film production.
After-school program promotion activities in increasing community attractiveness at Kasih School, Karangrejo, Borobudur 2023
Authors: Shidiqie Lahna Ash , Ishak Aswad
Published: November 2023

This research is based on the concern of parents who don't have time to educate their children who have free time after school. Although there's alternative education, like after-school programs, some parents still don't care about after-school program activities. The research aims to find promotional activities to increase the attractiveness of after-school programs at Kasih School, Karangrejo, Borobudur. Using descriptive qualitative research methods, the author collected the data through interviews with the chief educator, parents of students, and students of Kasih School. Also, this research collected the data by documentation of promotional activities that have been done before. The results show that the promotion activities carried out by the Kasih School are in the form of holding events. Kasih School is more focused on carrying out events as their promotions because Kasih School still lacks the human resources to carry out broader promotions. The event posters were distributed through the chief educator Instagram's. In addition, some of the community and the students who have attended Kasih School share the event information to their friends. After carrying out 3 events, the number of Kasih School students began to increase little by little. The chief educator said the total number of students increased from 30 to 50 students. Based on the results, the authors concluded that the promotional activities carried out by Kasih School succeeded in increasing the community's attractiveness to after-school programs, although little by little.
Analysis of the moral message contained in the just Mom Movie 2021
Authors: Azizy Ahmad Aufarul , Nur Fitrinanda An
Published: November 2023

Human life never escapes communication. The process of interaction interacts socially through symbols and messaging systems. Communication is an important aspect of people's lives, both directly and indirectly. With communication, it can add insight and information.  Film is one of the words that is familiar to today's society, film can be considered a powerful communication tool because it is in the form of audio visual which means it has a message contained in it. One of the messages contained in the film is a moral message. There are many types of moral messages conveyed through means of communication. One of them is through a comprehensive film media for the public.Film is a form of mass communication medium that presents messages effectively. The film not only presents exciting experiences but also relates to daily life experiences that are packaged interestingly, as depicted in a family film called Just Mom. Using John Fiske's semiotics, this study focuses on knowing the moral message contained in the film Just Mom through the level of reality, level of representation, and level of ideology. The results of this study show that the moral message contained in the film "Just Mom" is represented through expression, dialogue and interaction between parents and children.
Spiritual communication patterns in the practice the Hardo Pusoro flow of beliefs (Qualitative phenomenological approach)
Authors: Yuqa Naufal , Putra Fajar Dwi
Published: November 2023

Spiritual practice is a path taken by followers of religions and beliefs to show a form of religious expression. Followers of the Hardo Pusoro belief emerged in 1832 thanks to the services of Ki Koesoemo Witjitro. Hardo Pusoro has an unusual spiritual practice, namely water meditation called kungkum. This research uses a phenomenological approach with qualitative methods. A phenomenological approach was used to produce descriptive data in the form of words from the subjects interviewed. The research subjects were adherents of the Hardo Pusoro mysticism in the Purworejo area. The aim of this research is to explain the function and meaning of the practice of water meditation, and also to find out the inner experiences of believers in the sect. The basis of what the author does is to reveal the experiences of believers and deepen them. Data collection techniques use interviews, observation and document review. Data analysis is carried out by selecting relevant data, marketing it and drawing conclusions. The conclusions of this research are first, the practice of soaking in a river with flowing water can increase psychological effects. And as a form of spiritual communication which aims to bring ponco driyo to pure consciousness. Second, the practice of spiritual communication of kungkum in adherents of this belief system is meditation which is interpreted philosophically.
The influence of convenience, security, and risk perception on the usage of the Shopee application
Authors: Pramudia Teddy , Pratisara Gibbran
Published: November 2023

The increased utilization of e-commerce applications such as Shopee has become a significant trend in electronic commerce. However, the factors influencing user behavior in adopting and using the Shopee application are not yet fully understood. Some users face concerns related to data misuse by irresponsible parties. This research aims to analyze the influence of ease of use, security, and risk perception on the utilization of the Shopee application. Risk perception and security are pivotal factors in users' decisions to engage in online transactions, while ease of use also plays an essential role in encouraging the use of e-commerce applications. This study employs a quantitative approach by gathering data through an online survey of active Shopee application users. The research sample will be randomly selected from various age groups and demographic backgrounds, with a total of 100 respondents to obtain representative results. The questionnaire instrument includes questions related to ease of use, security, risk perception, and Shopee application usage. Multiple Linear Regression analysis is utilized to analyze the data. The research findings show that ease of use and security have a significant and positive influence on Shopee usage, while risk perception has a significant and negative impact on the utilization of the Shopee application
Subscriber perception of PT. Kereta Api Indonesia documentary film "Bergerak Dengan Bahagia, Bergerak Untuk Indonesia" in 2022
Authors: Faiz Ramadhan Andhika Srindra , Suciati Suciati
Published: November 2023

PT Kereta Api Indonesia (PT KAI) is the only company that provides railway transport in Indonesia. PT KAI conducts its promotional strategy through its YouTube channel namely Kereta Api Kita, by creating documentary film with the title " Bergerak dengan Bahagia, Bergerak untuk Indonesia". This is a strategy used by a transport service company to promote its services and build the company's brand image to consumers. The purpose of this study is to describe the subscriber's perception of PT KAI's documentary film " Bergerak dengan Bahagia, Bergerak untuk Indonesia". The research method used in this research is descriptive qualitative. Data collection techniques were carried out by interviewing the three speakers and through documentation. Data analysis used is by reducing data, presenting data, and drawing conclusions. The results of the study found that subscribers positive perceptions about the narrative techniques displayed in the KAI documentary are well presented, the conflict is not engineered and the plot of the film is in line with reality. In addition, negative perceptions include testimonials regarding the facilities provided that are considered not representative of the reality that occurs in the field. Some testimonials given are considered mere settings.   The subscriber's interest in PT KAI and also the experience in using PT KAI services are the main factors in perceiving the documentary film.
Feminism analysis of Miss Universe Indonesia 2023 Women’s movement against sexual harassment
Authors: Ningsih Almas Nurhidayah , Putra Fajar Dwi
Published: November 2023

The Miss Universe Indonesia 2023 event is being torn apart. This started with the revelation of cases of alleged sexual harassment experienced by all the female finalists. Several victims began to speak out and took action to report to the police. Therefore, this research intends to analyze the women's feminist movement against sexual harassment at the Miss Universe Indonesia 2023 event to achieve gender justice.This research is qualitative research with a case study approach and a critical paradigm. Using a case study approach, this research reveals the dismantling of the process of sexual harassment experienced by victims who have made it into the news. Meanwhile, the critical paradigm is used as a form of immersion in the women's feminist movement against sexual harassment in achieving gender justice.Research shows that the power of women in the context of Miss Universe Indonesia 2023 is gender inequality. Then it emerged in the news for allegations of sexual harassment that did not reflect good ethics. News circulated that he played an active role and that cases of alleged sexual harassment accompanied by the women's resistance movement were still high. It is revealed that there is a flow of existentialist feminism, a movement towards individual freedom and fighting injustice against women. In this way, women prove that they have the power to uphold justice for gender equality.The Miss Universe Indonesia 2023 event is being torn apart. This started with the revelation of cases of alleged sexual harassment experienced by all the female finalists. Several victims began to speak out and took action to report to the police. Therefore, this research intends to analyze the women's feminist movement against sexual harassment at the Miss Universe Indonesia 2023 event to achieve gender justice.This research is qualitative research with a case study approach and a critical paradigm. Using a case study approach, this research reveals the dismantling of the process of sexual harassment experienced by victims who have made it into the news. Meanwhile, the critical paradigm is used as a form of immersion in the women's feminist movement against sexual harassment in achieving gender justice.Research shows that the power of women in the context of Miss Universe Indonesia 2023 is gender inequality. Then it emerged in the news for allegations of sexual harassment that did not reflect good ethics. News circulated that he played an active role and that cases of alleged sexual harassment accompanied by the women's resistance movement were still high. It is revealed that there is a flow of existentialist feminism, a movement towards individual freedom and fighting injustice against women. In this way, women prove that they have the power to uphold justice for gender equality.
Representation of cyberbullying in John Denver trending movie
Authors: Pratama Muhammad Giat , Hakim Lukman
Published: November 2023

The movie "John Denver Trending" explores the presence of social phenomena, specifically cyberbullying, in the context of school-aged children. The movie is interesting because it explores the subject of cyberbullying that is prevalent in cyberspace. Cyberbullying is a manifestation of bullying that arises from the inappropriate utilization of social networks. The detrimental effects of cyberbullying can go beyond the effects of traditional face-to-face bullying. The provision of opportunities to a wide range of individuals and the inherent challenges associated with regulating responsible parties contribute to the importance of this phenomenon. The purpose of this study is to determine the depiction of cyberbullying in the movie john denver trending Trending. This research utilizes John Fiske's semiotic analysis theory as a theoretical framework. This theory can be used to examine the depiction of cyberbullying in the movie "John Denver Trending" by looking at television codes, namely the levels of reality, representation, and ideology. This study uses descriptive qualitative methodology to provide an overview of the phenomenon of cyberbullying depicted in the movie "John Denver's Trending." The findings of the study reveal the existence of several forms of cyberbullying in the movie. The research findings reveal the existence of several forms of cyberbullying, namely harassment, denigration, outing and trickery in the context of the movie "John Denver's Trending."
Representation of poverty in video clip the Brandals – The truth is coming out
Authors: Mustofa Yoga Muhamad , Wenerda Indah
Published: November 2023

Representation of poverty represented through the video clip "The Brandals – The truth is coming out" by seeing economic growth that is worrying about causing inequality in income distribution. The lack of equity leads to social inequality among the community.In an environment, the community can be said to be poor if the community has not been able to meet basic needs such as clothing, food, shelter, and education.  The city of Jakarta is one example of a big city in Indonesia that is the center of a rapid economic cycle, but it is also inversely proportional to the living conditions of people living in the suburbs of Jakarta.The research method used in this study is qualitative with semiotic analysis using John Fiske's approach. The results of this study show in the video clip The Brandals – The truth is coming out is poverty experienced by people living in suburban settlements of Jakarta, even though it is close to the city center but still escapes the attention of the government.The concept of development carried out by the government cannot be used as a solution because it ignores the principles of social justice and people's welfare, the attention of development has an impact on poverty rates is still the same and the emergence of a social gap.
Marketing communication strategy of brother house Café Wonosobo in attract the interest through Instagram account @brotherhouse.lounge in 2023
Authors: Fairuza Hanna Tsaqifa , Sari Sovia Sitta
Published: November 2023

Business development in the culinary field increases every year. Business owner are competing to show uniqueness in order to attract attention and be able to compete in the market so that their business can grow, one of which is the Brother house café Wonosobo.  The emergence of new cafes that encourage Brother house café must create a marketing communication strategy, one of which uses social media Instagram to attract consumers. The research objective is to describe Brother house's marketing communication strategy in attracting interest through Instagram. This research in its analysis will use Integrated Marketing Communication (IMC) theory to find out the implementation of the strategy, besides that AISAS is used to see consumer behavior.  This research uses descriptive qualitative research methods using interviews and documentation and analyzes qualitative data, namely data reduction, data presentation and conclusion drawing. The results of this study are expected to show how the marketing communication strategy carried out by Brother house cafe through Instagram.
Utilization of Instagram social media as a means of promotion and preservation of Javanese Culture (Qualitative descriptive study on Instagram account @bpnb.diy)
Authors: Afriandi Riki , Anisa Eka
Published: November 2023

This research discusses the utilization of Instagram as a means of promoting and preserving Javanese culture on the Instagram account of bpnb diy. The aim of this research is to understand the utilization of Instagram as a tool for promoting and preserving Javanese culture on the bpnb diy Instagram account and to comprehend the supporting factors and barriers to its utilization. The research method used is descriptive research with a qualitative approach. The data collection techniques include observation, interviews, and documentation. Data analysis techniques utilize Miles and Huberman's analysis, consisting of three stages: data reduction, data display, and conclusion drawing. The research results indicate that bpnb diy, has effectively utilized Instagram as a means of promoting Javanese culture. The activities conducted include: Uploading (1) Javanese cultural content. Collaborating with cultural communities.(2) Organizing contests and thematic events.(3)Using relevant hashtags. The impact of this promotion includes an increase in the number of cultural enthusiasts, as evident from the number of followers, comments, and Instagram insights. However, there are challenges faced, such as a lack of understanding of how to use Instagram effectively, inactive participation from the community, and a shortage of creative resources
Raysportindo's Instagram storytelling content production strategy in increasing sales in 2022
Authors: Alhaq Muhammad Daffa Uddin
Published: November 2023

Competition in the business world is a sure thing. Technological developments affect promotional activities, with the ease and facilities that continue to emerge, making competition among business people tighter. Each company is required to always be creative and adaptive in marketing their products. Instagram is one of the media used as a medium for promotion through visual content. Storytelling is a type of visual content that conveys messages through stories. Storytelling makes the relationship between companies and consumers will be closer. Raysportindo is a retail store providing sporting goods that uses Instagram @raysportindo to promote through visual storytelling content. This research was conducted to find out how to prepare Raysportindo's storytelling content production strategy through Instagram media. This type of research is descriptive qualitative. The data collection technique was conducted by interviewing three resource persons and documentation. Data collection techniques were conducted by interviewing three resource persons and documentation. The data analysis technique in this research will go through three stages: data reduction, data presentation, and conclusion drawing. The results of the study show that Raysportindo carried out several stages in developing a content production strategy: evaluating previous content by reviewing content that has been created through the Instagram Insight feature, such as reach, impressions, and engagement, and then determining the goals, continued by choosing the content mix or what social media to use to disseminate content and forming story ideas is carried out through the research process and brainstorming between creative teams. This series of strategy-making processes makes it easy for Raysportindo to produce storytelling content.
Marketing Strategy Bakpia Pathok 25 in attracting interest of local tourist and foreign tourist during pandemic Covid-19
Authors: Tamalasari Amiin Nur
Published: November 2023

Bakpia Pathok 25 is a typical food from Yogyakarta whose original name is Tou LukPia. Tou Luk Pia which means pia cake or green bean cake. Bakpia Pathok 25 was founded in 1981 and was founded by Ibu Tan Aris Nio. Originally they were number 38 wich indicated the house number. Then they changed to 25 in 1988, with the reason that people were easy to pronounce until now and Bakpia Pathok 25 os growing rapidly as a traditional bakpia and also a typical Yogyakarta souvenir shop.In this research, researchers used qualitative research. Qualitative research is research that is descriptive and tends to use analysis. Process and meaning are more emphasized in qualitative research. The theoretical basis is used as a guide so that the research focus is accordance with the facts in the field. Apart from that, this theoretical basis is also useful for providing a general overview of the research setting and as material for discussing research results.Bakpia Pathok 25 during the pandemic covid – 19 certainly experienced a decline in income but did not let go of ant its employees. During the pandemic covid – 19 they only sell goods offline not online because many people couldn’t visit the Yogyakarta and health protocols remained number one. They also don’t have special management to market their products, they only prioritize comfort and romance.
Utilization of @NCTDreamINA X autobase account as interaction media among NCT Dream Fans in Indonesia
Authors: Pramesti Elsa Vina , Wenerda Indah
Published: November 2023

The utilization of autobase accounts on X (formerly known as Twitter) is quite phenomenal for X users in Indonesia, including fans of the South Korean boy group NCT Dream in Indonesia as a forum for interaction and exchange of information for fans through existing autobase accounts. This study aims to determine how the utilization of the autobase account @NCTDreamINA on X as interaction media among NCT Dream fans in Indonesia. This research uses descriptive qualitative research methods with a netnography approach. The results showed that the @NCTDreamINA autobase account on X was well utilized by its followers (NCT Dream fans). In this case, the @NCTDreamINA account is able to realize the information needs of its followers.
Analysis of audience reception the content Gojek advertising message “BTS X Gojek new gang version of GoFood”
Authors: Sri Utami Puji Devi , Nur Fitrinanda An
Published: November 2023

Advertisement is one of the media that can be used to convey messages to the audience. The message conveyed in the media contains a reception that can influence the audience. The Stuart Hall reception divided the message into three groups of audiences, namely the dominant-hegemonic position, negotiated position, and, oppositional position. The purpose of this study is to find out the audience reception to the message of Gojek advertisement “BTS X Gojek New Gang Version Of GoFood”. The method used in this study is a qualitative approach. The analytical technique in this study is the reception of Stuart Hall. The data collection method is carried out by conducting observations, interviews, and documentation. The subjects in the study were ten people who had watched the Gojek Advertisement “BTS X Gojek New Gang Version Of  GoFood.”The results showed that out of ten speakers there were three groups of positions in the Stuart Hall reception. The first group is the dominant-hegemonic position, which is the audience that agrees with the content of the message in the advertisement. There are 5 sources who are included in the dominant-hegemonic position group. The second group is negotiated position where the audience agrees with the content of the message, but has some aspects that for the audience are still lacking. In this second group, there were 4 speakers who were included in the negotiated position. The third group is the opposition position. In this position, the audience does not agree with the content of the message conveyed by the advertisement. There is 1 source who is included in the oppositional position. Based on these results, it can be concluded that the majority of the audience agrees with the message of Gojek advertisement “BTS X Gojek New Gang Version Of  GoFood”.