Psychology of gift and peculiarities of business communicative culture of personality
Authors: Zavatska Nataliya , Mykhaylyshyn Ulyana , Brovender Olena , Pobokina Galina 
Published: December 2019

The scientific review of literature on the problem of psychology of giftedness and the formation of business communicative culture of personality is made, its structure is determined. The leading factors that contribute to the formation of a communicative culture of a specialist as a business partner are outlined. The importance of having a communicative personality culture during communication and negotiations is emphasized. The purpose of the study is to identify the components of a communicative culture that contribute to success in business communication. To achieve this goal, the following methods were used: theoretical: theoretical analysis, synthesis, comparison, systematization, generalization of domestic and foreign scientific sources; empirical: observation, use of a psychological survey of university students in order to find out personal characteristics that must be inherent in a specialist with a high level of communicative culture; statistical: methods of descriptive mathematical statistics. It is shown that in the structure of communicative culture the gnostic component is distinguished (the system of knowledge about the essence, structure, functions and peculiarities of communication in general and professional in particular; knowledge about communication styles, in particular, about peculiarities of one's own communicative style; background knowledge, ie general cultural competence, which is non-cultural competence having a direct relation to professional communication, allows to capture, understand the hidden hints, associations, etc., ie to make understanding deeper, more emotional, personal; elicitation, which makes communication a kind of social creativity); connective component (general and specific communication skills that allow you to successfully make contact with another person, to adequately know their internal states, to manage the situation of interaction with him, to apply constructive strategies of behavior in conflict situations; speech culture; expressive skills that express pantomimic accompaniment; perceptual-reflexive skills that allow the partner to know the inner world of communication and self-understanding; domain emotional use of organizing influences in interaction with people (in comparison with evaluators and especially disciplines), emotional component (humanistic setting for communication, interest in another person, readiness to engage with her in personal, dialogical relationships, interest in one's own inner world; developed and high level of identification with professional and social roles performed; positive self-concept; psycho-emotional states adequate to the requirements of professional activity. The conducted study of the components of communicative culture gives grounds for defining the communicative culture of a specialist as a business partner, which is understood as a professionally significant formation, which involves the totality of its general culture, personal properties, emotional-volitional qualities, motivational-needy communication, learned communication skills. and skills, features of empathy and reflection, which are manifested in the process of communication, interpersonal and business communication, interaction, interaction understanding and mutual influence.