PENGEMBANGAN POTENSI DESA MENUJU DESA WISATA DI DESA BERMI
Authors: Mulyadi Akhmad , Rahayu Teguh Imam 
Published: July 2022

<p class="abstract-header">Abstrak</p><p class="abstrak">Isu desa dengan segala sumber daya yang dimiliknya sudah bergulir sejak lama, untuk menjawab itu semua maka, pemerintah mengeluarkan  UU No. 6 Tahun 2014 tentang Desa dengan segala optimalisasi pemanfaatan sumber daya yang ada sehingga menjadi solusi terhadap permasalahan desa, Penelitian ini bertujuan untuk mendiskripsikan serta menganalisa Pengembangan Potensi Desa Menuju Desa Wisata Di Desa Bermi kecamatan Mijen Kabupaten Demak dengan metode kualitatif yang menghasilkan data deskriptif, dengan mengacu pada teori dan analisis SWOT (Strength, Weaknesess, Opportunity, dan Threath).   Pengembangan potensi desa sebagai upaya meningkatkan pendapatan asli desa, tumbuh dan berkembangnya desa wisata bukan semata-mata peran dari satu stakeholder saja, namun perlu adanya partisipasi aktif dari masyarakat. Keinginan Pemerintah Desa Bermi bersama masyarakat dalam pengembangan potensi desa menuju desa wisata belum dapat terwujud. Hal ini dikarenakan pemerintah desa belum membuat aturan baik berupa Peraturan Desa ataupun Peraturan Kepala Desa tentang desa wisata. Potensi yang dapat dikembangkan sejak lama ada adalah Sumur Gandeng, ini bisa menjadi modal utama sebagai maskot, icon, dan jargon Desa Bermi, “ke Sumur Gandeng, Pasti ke Bermi<strong>”, </strong>Inovasi  desa menuju desa wisata belum tertata, hanya penambahan bangunan pintu gerbang masuk ke halaman Sumur Gandeng. Pengunjung  yang datang ke Sumur Gandeng hanya orang yang memiliki kepentingan khusus (ritual) bukan menjadi pengunjung yang menikmati keindahan lokasi wisata. Partisipasi masyarakat Desa Bermi masih dipengaruhi oleh sesepuh desa dan masih bersifat partisipatif pasif atau “sendiko dawuh”. Pengelolaan desa wisata dilakukan oleh Pemerintah Desa, hanya dibantu beberapa orang dari masyarakat yang tugasnya hanya bersifat menjaga kondisi lingkungan di sekitar Sumur Gandeng.  </p><p class="katakunci"><strong>Katakunci : </strong>pengembangan, potensi, analisis SWOT, Desa Wisata</p><p class="abstract-header"><em>Abstract</em></p><p class="katakunci"><em>The issue of the village with all its resources has been around for a long time, to answer all of that, the government issued Law no. 6 of 2014 concerning Villages with all the optimization of the use of existing resources so that they become solutions to village problems, this study aims to describe and analyze the Development of Village Potential Towards a Tourism Village in Bermi Village, Mijen District, Demak Regency with qualitative methods that produce descriptive data, with reference to on the theory and analysis of SWOT (Strength, Weaknesses, Opportunity, and Threats). The development of village potential as an effort to increase village original income, growth, and development of tourist villages is not solely the role of one stakeholder/ but requires active participation from the community. The desire of the Bermi Village Government together with the community in developing the potential of the village to become a tourist village has not been realized. This is because the village government has not made any rules in the form of Village Regulations or Village Head Regulations regarding tourist villages. The potential that can be developed for a long time is the Coupled Well, this can be the main capital as the mascot, icon, and jargon of Bermi Village, "to the Coupled Well, Definitely to Bermi", Village innovation towards a tourist village has not been arranged, only the addition of the entrance gate building to the Sumur Gandeng page. Visitors who come to the Sumur Gandeng Well are only people who have special interests (rituals), not visitors who enjoy the beauty of tourist sites. Bermi Village community participation is still influenced by village elders and is still passive participatory or “sendiko dawuh”. The management of the tourist village is carried out by the Village Government, only assisted by a few people from the community whose only task is to maintain environmental conditions around the Articulated Well. </em></p><strong>Keywords</strong><strong> : </strong>development, potential, SWOT analysis, Tourism Village