bluuebunny/crossref_metadata_2025 huggingface dataset:
Navigating Tradition and Ethics: Consumer Perceptions of Luxury Brands Using Animal Products
Authors:   Kim Anh School, Vietnam, Duc Le Minh
Published: September 2024

This study investigates the complex relationships between consumer perceptions, brand equity, and customer loyalty in the context of luxury brands using animal products in Northern Vietnam. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), we surveyed 228 luxury consumers in urban areas. Our findings reveal that consumer perceptions significantly influence all components of brand equity - brand awareness, brand associations, and perceived quality - which in turn strongly impact customer loyalty. Notably, brand equity partially mediates the relationship between consumer perceptions and customer loyalty. The study also uncovers the dual influence of cultural factors: traditional cultural values positively moderate the relationship between consumer perceptions and brand equity, while ethical concerns exert a negative moderating effect. These results contribute to the theoretical understanding of luxury consumption in emerging markets and provide practical implications for luxury brand management. Our research highlights the need for a nuanced approach in navigating the delicate balance between leveraging cultural heritage and addressing growing ethical concerns in the luxury sector.
Effects of Psychosocial Risks on the Performance of Teacher-Researchers: Moroccan Context
Authors:   National School of Commerce and Management of Tangier- Abdelmalek Essaâdi University, Morocco, AHMIMID Mustapha , BALHADJ Said ,   National School of Commerce and Management of Tangier- Abdelmalek Essaâdi University, Morocco, Elhoufi Halima ,   Department of economics and management, Abdelmalek Essaâdi University, Tetouan, Tanger, Morocco
Published: September 2024

In recent years, the concept of psychosocial risks has assumed enormous importance in working life. Indeed, PSR at work has become almost synonymous with work life and more specifically work stress, and it is widely accepted that work experiences can have a major impact on the psychological health of employees. Psychological risks are the human pressures that arise as a result of implementing an organization's strategy, and take different forms such as anxiety, pressure, violence, mental load and poor communication, musculoskeletal disorders and other pressures that are transmitted differently among employees depending on their position in the organization. Thus, mental health is an integral part of health and a state of happiness. In this state, a person can achieve self-actualization, overcome the normal pressures of life, engage in productive work and contribute to community life. Its degree is determined by social, psychological and biological factors. In the workplace, it is associated with psychosocial risk (PSR), which can cause a variety of discomforts and negative emotions about work. The assessment of PSR in the workplace is necessary, their identification allows to take preventive measures to have an objective impact on absenteeism, performance, productivity and health of workers and organizations In this sense, the objective of this work is to evaluate the prevalence of work-related psychological organizational constraints in the group of practicing teachers based on the Karasek model. This is a cross-sectional survey with data from 100 qualified teachers in elementary school, secondary schools and universities. The respondents were informed in advance of the purpose of the survey and the anonymity of the data. They are teachers, men and women of all ages, different learning levels, different cycles, different teaching professions and different levels of experience.
From Chemical Craftsmanship to the Art of Gilding Atoms
Authors: Schmidbaur Hubert
Published: September 2024

A momentous decision was made by HUBERT SCHMIDBAUR, born in 1934 in Landsberg, Bavaria, when he applied for a top-notch scholarship in 1953 choosing “Chemistry”—and thus starting his 70-year journey in science. He began his studies in the post-war ruins of Munich’s Ludwig Maximilian University chemistry buildings, and embarked also on industry internships abroad to finally choose the sulfur labs of Max Schmidt for his PhD in 1960. He then left sulfur and Munich and went off to take care of silicon and many other elements, first in Marburg and Würzburg and finally in Munich’s Technical University in 1973. He loved the chances offered by the periodic table as an unlimited playground, collaborating with chemists all over the world. His charismatic lectures and his innovative approach to new research areas captivated students and fellow scientists alike. His career culminated in his gold era that stimulated so many till the very day.
Chapter 6. Technical University of Munich (TUM): the First Decade (1973–1983)
Authors: Schmidbaur Hubert
Published: September 2024

Technical University of Munich (TUM): the First Decade (1973–1983). I just had signed my contract with TUM in the summer of 1973, when great things happened there: The Stockholm Nobel Committee announced that the Prize in Chemistry of this year would go to Ernst Otto Fischer and Geoffrey Wilkinson. This news not only set the spirit of the Inorganic Chemistry Institute of TUM on fire but also of the wider scientific community at TUM and elsewhere. This top honor in science of course made a big difference in the relations of TUM with officials in the State Ministry of Culture and we all benefitted from this new status. It also affected the plans for the new campus, where now with Fischer and Rudolf Mössbauer two Nobel Laureates would be installed. As the innocent newcomers from Würzburg we considered us very lucky to become also carried away by the new wave sweeping through the natural sciences institutes of TUM. …
Explainable machine learning for effective alarm prediction
Authors:   , Abreu Kalleb Morais de Moura
Published: September 2024

This dissertation evaluates twelve machine learning models for the prediction of alarms using geographical clustering, leveraging data from an Italian company. The models encompass a spectrum of algorithms, including Naive Bayes (NB), XGBoost (XGB), and Multilayer Perceptron (MLP), coupled with encoding techniques such as Label/Ordinal Encoding (LOE) and Label/Ordinal/One-Hot Encoding (L2OE), and clustering method- ologies, namely Coopservice-2022 (COOP) and K-Means++ (KPP). XGB emerges as the most effective, yielding the highest AUC values across models. Adjustments in encoding methods show signiﬁcant improvements for NB and MLP, with a marginal impact for XGB. Hyperparameter tuning for XGB models reveals default values outper- form varied conﬁgurations. The SHAP value analyses emphasize the signiﬁcant impact of a speciﬁc cluster and hour of the day. Transfer learning experiments conﬁrm the model’s adaptability across Italian provinces, with continuous monitoring essential due to sensitivity to cluster labels. Challenges arise in handling dataset imbalances, impacting minority alarm class predictions. This work sets a foundation for further research on speciﬁc approaches for dealing with imbalanced datasets and one-class algorithms. The study advocates for ongoing validation across diverse provinces, emphasizing nuanced analyses and improvements in model robustness. Keywords: Alarms; Machine learning; Clustering; Explainable models; Transfer learning.
Respostas de infestações das principais doenças na cultura da batata, relacionado à adubação de micronutrientes
Authors:   , Lima Gustavo Gomes de
Published: September 2024

A batata é o quarto alimento mais consumido no mundo. A pinta preta Alternaria spp. é um fungo patogênico, o qual a batata é a planta hospedeira que pode desencadear lesões necróticas, o qual causa grandes perdas foliares e a diminuição direta da assimilação fotossintética da planta, o que resulta em grandes perdas em produtividade da cultura. A requeima da batata causada pelo oomiceto Phytophthora infestans, é importante por sua rápida proliferação em climas favoráveis de alta umidade, relacionado a temperaturas baixas, o que pode resultar em perda total da lavoura em dias, se não controlado. O controle desses fungos é realizado a partir da aplicação de defensivos agrícolas, químicos e biológicos, a partir de um bom monitoramento de pragas e doenças da lavoura. O objetivo deste trabalho é mostrar que um equilíbrio nutricional adequado, pode interferir na intensidade da infestação dessas doenças e resultar em melhor desempenho na produção da lavoura. A severidade de Alternaria spp. e Phytophthora infestans foi monitorada em uma lavoura de estação experimental no município de Casa Branca –SP, foi considerada a avaliação realizada 85 dias após o plantio. Em razão de fatores ambientais não houve infestação de requeima durante o período de avaliação, sendo então avaliada apenas a severidade da pinta preta. Os resultados deste trabalho irão auxiliar o manejo, a fim de obter melhor segurança e a confiança das aplicações dos micronutrientes e fontes do macronutriente P quelado, em todo desenvolvimento da lavoura de batata. Palavras-chave: Batata. Pinta preta. Alternaria spp. Micronutrientes. Equilíbrio nutricional. Requeima. Phytophthora infestans. Solanum tuberosum. Nutrição.
Controle de mancha-alvo da soja pelos fungicidas Fox® Xpro e Orkestra®
Authors:   , Melo Evandro Puhl de
Published: September 2024

O Brasil é o maior produtor e exportador de soja do mundo: cerca de 42% das 360 milhões de toneladas de soja produzidas globalmente foram cultivadas em solo brasileiro. Isso destaca a significativa contribuição do Brasil para o suprimento global de soja. Várias entidades de pesquisa desempenham um papel fundamental no desenvolvimento de soluções para o controle eficaz de doenças que afetam a produção de soja, como a mancha-alvo. Além de avaliar a eficácia dos fungicidas, outro foco importante desses estudos é identificar possíveis regiões onde os isolados do fungo Corynespora cassiicola, causador da mancha-alvo, possam apresentar resistência aos fungicidas testados. Essa informação é de suma importância para orientar os agricultores sobre quais produtos são mais adequados para serem utilizados em suas áreas específicas, além de auxiliar na prevenção do desenvolvimento de resistência por parte dos patógenos. Nesse sentido, o presente estudo teve como principal objetivo avaliar a eficiência dos fungicidas Orkestra SC e Fox Xpro no controle de C. cassiicola ao longo de um período de sete anos. Para a análise e sumarização dos resultados obtidos, foi empregada a técnica de meta- análise, proporcionando uma visão abrangente e precisa da eficácia desses produtos ao longo do tempo. Nos resultados das análises conjuntas foi observada diferenças significativas entre todos os tratamentos, onde o tratamento Fox Xpro apresentou a menor severidade, 12,3%, e uma média de 69% de controle da C. cassiicola, e uma produtividade média de 4.013 kg/ha, seguido pelo Orkestra 19,2% e uma média de 52% de controle e uma produtividade de 3.799 kg/ha. Utilizando meta-análise, foi possível concluir que ambos os fungicidas mostraram redução em sua eficácia ao longo dos sete anos de estudo. No entanto, o fungicida Orkestra SC, destacou-se pela perda de eficiência no controle de C. cassiicola ao longo dos sete anos. Palavras chaves: Corynespora cassiicola. Resistência a fungicidas. Controle de doenças.
Ensaios sobre a presença da renda com o trabalho off-farm nos estabelecimentos agropecuários brasileiros
Authors:   , Fortini Rosimere Miranda
Published: September 2024

O objetivo foi analisar a presença da renda com o trabalho off-farm nos estabelecimentos agropecuários por meio dos dados do Censo Agropecuário (CA) de 2017. A tese foi dividida em dois capítulos. No primeiro, foram reunidas e estruturadas as dispersas descobertas dos estudos sobre as diferentes conceituações, denominações e unidades de análise relacionadas às diversificações das ocupações dos produtores rurais. Foi constatado que a pluriatividade é um fenômeno que engloba diferentes estratégias de diversificação da ocupação (cada qual sendo representada por um termo) que variam em relação ao espaço, setor e função. Por esse motivo, é necessário detalhar o tipo de estratégia que está, de fato, sendo analisada e não usar os diferentes termos como sinônimos. Ademais, não se pode esperar que todas as estratégias sejam motivadas pelos mesmos fatores e tenham impactos previsíveis e semelhantes. Ainda foi possível compreender onde se encaixa a análise da renda obtida com o trabalho off-farm pelas pessoas responsáveis e/ou seus cônjuges ao usar os dados do CA na discussão conceitual do "part-time farmin" ao "pluriactivité", além de realizar a caracterização desses estabelecimentos. De modo geral, foram extraídas informações que podem contribuir para os debates acadêmicos e para as reflexões críticas das políticas públicas que estão vigentes e daquelas que poderão ainda ser implementadas. No segundo capítulo, foram identificados os fatores, nas perspectivas pull e push, que estão associados a maior presença de estabelecimentos com renda obtida com o trabalho off-farm nos municípios brasileiros. De modo geral, há indícios de que na região Sul a maior presença desses estabelecimentos está associada aos fatores na perspectiva pull, para a agricultura familiar e não familiar, podendo ser uma estratégia relacionada a acumulação de renda. Por outro lado, nas regiões Norte, Nordeste, Sudeste e Centro-Oeste há um misto de fatores push e pull para ambas as tipologias. Especificamente nos municípios do Sudeste, Nordeste e Norte têm maiores probabilidades de serem intensivos em estabelecimentos com trabalho off-farm na presença de choques climáticos. Na região Centro-Oeste, além das regiões supracitadas, a agricultura familiar também obteve um resultado semelhante. Portanto, é constatada a necessidade de um debate mais aprofundado em relação à consideração ou não do trabalho off-farm no desenho das políticas de desenvolvimento rural no Brasil além de considerar as suas especificidades em cada região. Palavras-chave: Trabalho off-farm; Censo agropecuário; Perspectivas pull e push.
Acúmulo de alumínio em Melastomataceae ocorrentes nos campos rupestres da Serra de Ouro Branco (MG)
Authors:   , Tomaz João Santana
Published: September 2024

A Serra de Ouro Branco (SOB) compõe a Cadeia do Espinhaço, região que abriga a maioria dos campos rupestres (CR) quartzíticos no Brasil. Os campos rupestres são marcados por inúmeros filtros ambientais, responsáveis pela seleção de variadas adaptações em plantas ao longo da evolução. A presente pesquisa avaliou o acúmulo de Al em vinte e duas espécies da família Melastomataceae que ocorrem na SOB. Aqui, procuramos afirmar as seguintes hipóteses: as plantas da família Melastomataceae dos CR, acumulam alumínio em sua parte aérea, independente do hábito e da quantidade do metal no solo; os principais sítios de acúmulo são as paredes de natureza pecto-celulósica e o conteúdo citoplasmático de diferentes tipos celulares, os núcleos, cloroplastos e tricomas; os sítios de acúmulo do Al se sobrepõem aos de compostos fenólicos, de Si e Ca, sugerindo a complexação desses elementos como detoxificação interna do metal. Solos de três ambientes da SOB foram coletados e submetidos à análise química. Amostras de folhas e caules foram quantificadas quimicamente para determinação dos teores de Al, P, K, Ca, Mg e Fe. Cortes anatômicos de folhas e caules, incluídos em historesina, foram corados com Chrome Azurol S, Dicromato de Potássio, PAS e Vermelho Neutro, para detecção de Al, polifenóis, mucilagens e cutícula, respectivamente. Folhas e caules de 17 espécies foram submetidos à microanálise de Raios-X, para mapeamento de Al, Si, Ca, Mn e Fe. Os resultados apontam que os solos da SOB são ácidos, oligotróficos e altamente saturados por Al. Todas as espécies são acumuladoras de Al, sendo três delas hiperacumuladoras do metal. O Al tem preferência pelas paredes de natureza pecto-celulósica. Os tricomas, cutícula propriamente dita, núcleos, cloroplastos, conteúdo celular das esclereídes, floema e células parenquimáticas associadas ao xilema e mucilagens apresentaram reação positiva para Al. Observou-se complexação entre Al e Si e formação de cristais de silicato de alumínio. Não houve superposição entre os sítios de Al com os de Ca e compostos fenólicos. A hipótese de complexação do Al com Ca e compostos fenólicos não foi confirmada. O presente trabalho é inédito em relação ao acúmulo de Al por plantas de CR e representa um avanço no entendimento da ecofiosiologia de espécies desse tipo de vegetação. Palavras-chave: Histolocalização de Al; Al em Myrtales; Cadeia do Espinhaço.
Clima e cultura organizacional em universidades públicas
Authors: Galdino de Oliveira Delana , Lauria Vieira da Silva Bianca
Published: September 2024

A cultura e o clima organizacional positivos são fundamentais para a gestão do conhecimento e a inovação em universidades públicas, pois fomentam a busca por soluções criativas, a colaboração e a troca de ideias. Apesar de sua relevância para a dinâmica institucional, ainda carecem de estudos que investiguem seus impactos. Neste contexto, o objetivo deste artigo é mapear a produção científica sobre clima e cultura organizacional no ambiente acadêmico e administrativo de universidades públicas. Para isso, foi realizada uma revisão integrativa da literatura. A pesquisa analisou 37 artigos de diferentes países publicados até 2023 na base de dados Web of Science. Os resultados apontaram que a cultura acadêmica se caracteriza pela valorização da autonomia, liberdade acadêmica, pesquisa e ensino, impactando diretamente o desempenho e o bem-estar dos membros da comunidade. O estudo evidenciou a influência da cultura organizacional na eficácia das instituições de ensino, promovendo a inovação educacional, a gestão do conhecimento e o compartilhamento de informações. A relação entre clima e cultura organizacional também foi explorada, com estudos que destacam a importância de entender como os funcionários percebem e experimentam o ambiente de trabalho. Por fim, a pesquisa aponta desafios e limitações fornecidos na produção científica, como a falta de generalização dos resultados e a diversidade de metodologias, reforçando a necessidade de mais estudos robustos e comparativos.
Pengoptimalan Rute untuk Minimasi Biaya Distribusi pada CV.DNY
Authors: Kurnia Mirza Aji , Handayani Wiwik
Published: September 2024

The distribution route problem at CV.DNY is related to the lack of optimal route determination because delivery routes are determined only based on the order of goods received first. Determining the route in the distribution process is an important factor for the company because it affects the company's distribution costs. CV. DNY is a logistics company that operates in the sector of delivering goods to consumers. Based on field studies conducted, the company has not been able to determine the optimal route. The aim of this study is to increase the efficiency of the routes used so that shipping costs can be saved. The method used in this research is a minimum spanning tree. The results of the research show that the minimum spanning tree method obtains a shorter route with a distance of 4557 km compared to the company's initial route of 5318 km, experiencing distance savings of 761 km and minimizing distribution costs of IDR 5,174,800. So it can be concluded that the minimum spanning tree method uses POM-software The company's QM (Program Operations Management – ​​Quantitive Method) achieves delivery route savings and cost minimization.
Pengaruh Retribusi Daerah dan Pajak Daerah Terhadap Pendapatan Asli Daerah Provinsi Bali dan Nusa Tenggara Barat Periode 2019-2021
Authors: Taufiqurrahman Dimas , Trisnaningsih Sri
Published: September 2024

This study aims to analyze the effect of the level of effectiveness and contribution of the realization of local retribution and local taxes on local revenue in the Cities / Regencies of Bali and West Nusa Tenggara Provinces in the 2019-2021 period. The research method used is descriptive with a quantitative approach. The data analysis technique was carried out by effectiveness analysis, contribution analysis, and panel data regression analysis using Eviews SV 12. The results showed that the level of effectiveness and contribution of local levies in cities / districts in Bali and West Nusa Tenggara Provinces for the 2019-2021 period was less effective and very insufficient, which meant that it had no effect on local revenue. Meanwhile, the level of effectiveness and contribution of local taxes in cities / regencies in Bali and West Nusa Tenggara provinces for the 2019-2021 period is effective and moderate, which means it has an effect on local revenue.
Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan
Authors: Resha Arrigo Rivaldi  , Sudarmadi
Published: September 2024

The purpose of this study is to determine the relationship between price variables, promotions and service quality to AC Mulya Jaya customer loyalty. The approach in this study uses a quantitative method. The sampling technique in this study uses probability sampling and random sampling. In this study, a sample of 50 consumers who use service services or who buy air conditioners at the Mulya Jaya AC Store is used. According to the findings, there is a strong and substantial relationship between pricing, promotion, and customer loyalty. The third finding is that service quality also has a positive and significant influence on customer loyalty
Analisis Efektivitas Penggunaan E-Wallet dalam Pembayaran Digital Bagi Mahasiswa Program Studi Manajemen Bisnis Syariah UMSU
Authors: Ferry Rian Maulana  , Isra Hayati
Published: September 2024

This research aims to determine the motives, impacts and experiences of FAI UMSU Sharia Business Management students in using E-Wallets for Digital Payments. Based on the results of observations and interviews based on this title, researchers found that there are many factors that influence students to use E-Wallets for digital payments, including: promos, ease of use, service features, security of the e-wallet digital product. Almost all provinces in Indonesia have touched digital e-wallet applications (OVO, Gopay, Link Aja, Flip, DANA, Shopeepay and so on). E-wallet users are increasing rapidly and are widely used by various groups, including students. Although e-wallet service providers offer a variety of products, not all of them are used by students. E-wallet is a digital payment transaction method that includes features such as balance top-ups, bill payments, inter-bank transfers, money withdrawals, and so on. The use of digital e-wallets is still dominated by payments for online transportation transactions, purchases via e-commerce, and food and beverage delivery services. Security is also one of the factors that makes students interested and interested in using E-Wallet. Meanwhile, the existence of a security verification system makes consumers feel protected regarding the security of their personal data information when using E-Wallet. One of them is by launching fingerprint and facial verification features to validate every transaction.
Theory of Behaviour dalam Virtual Interactivity untuk Meningkatkan Purchase Intention
Authors: Latifah Al Khasbi  , Kurniawati  , Yolanda Masnita
Published: September 2024

With the growing evolution of social media, influencers have become an important intermediary between influencers and their audiences through the content they create, which can increase the role of social media as a marketing tool. The beauty industry faces challenges such as buyer disappointment after purchasing ']bnvc products reviewed by influencers, and the existence of influencers who accept endorsements of inauthentic products, causing losses to companies with genuine products and also deceiving their audiences by becoming a marketing medium for inauthentic products. Positive perceptions of the attractiveness of celebrity influencers have the potential to influence purchase intention. This research uses PSB Theory to analyze factors such as celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness, and brand loyalty. It is hoped that the results of this research can become a basis for maximizing purchase intention through the factors of celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness and brand loyalty
Pengaruh Kualitas Produk, Desain Produk, dan Brand Image Terhadap Kepuasan Pelanggan Kniel Sports Indonesia
Authors: Rosita Dewi Permata Sari  , Sultan Bhagaskara  , Mahmudah Siti
Published: September 2024

This research aims to identify the effect of product quality, product design, and brand image on customer satisfaction of Kniel Sports Indonesia. A quantitative approach was used with a survey method, and data were collected through questionnaires from 100 respondents. Data analysis utilized multiple linear regression to test the influence of product quality, product design, and brand image on customer satisfaction. The results of the study demonstrate that these three variables simultaneously affect customer satisfaction. Meanwhile, partially, product quality and product design influence customer satisfaction, whereas brand image does not affect customer satisfaction. These findings imply that Kniel Sports Indonesia needs to focus on strengthening the brand image while maintaining product quality and design innovation to enhance customer satisfaction and competitiveness in both domestic and international markets.
Analisis Persediaan Bahan Baku Susu pada Produksi Keju British Cheddar dengan Metode Economic Order Quantity ( EOQ ) di PT. Mazaraat Lokanatura Indonesia Pasuruan
Authors: Syarif Rizka Agung  , Subchan Asy’ari
Published: September 2024

To achieve profit, companies usually process raw materials into finished or semi-finished goods. Therefore, in this company, controlling and managing raw materials becomes an important factor influencing the smooth production process to achieve desired goals. Cow's milk is one of the popular agricultural products, and cheese is a dairy product consumed globally. PT Mazaraat Lokanatura Indonesia is a company that produces local Yogyakarta cheese and creamery products. The instability of organic milk quality from local farmers often negatively impacts the production process and the final quality of the company's British Cheddar Cheese products. This instability also affects raw material inventory planning, so the company must be more careful in maintaining the quality and quantity of organic milk stock to ensure optimal production. To address this issue, an analysis of raw milk inventory using the Economic Order Quantity (EOQ) method was conducted. This research began with observations and identification of problems related to raw material inventory management that could affect production efficiency and operational costs. Then, data collection was conducted regarding the demand amount, order time, ordering cost, and milk storage cost. The research results show that the application of EOQ is proven effective in optimizing inventory costs. Using EOQ allows the company to manage the optimal order quantity, significantly reducing total ordering costs by decreasing the order frequency.
Pengaruh Kemudahan dan Kepercayaan Terhadap Kepuasan dan Loyalitas pada Transportasi Maxim
Authors: Fauz Rafid Syafiq  , Bambang Sutejo  , Sri Sumiyati
Published: September 2024

This research aims to test the effect of convenience and trust on satisfaction and loyalty with Maxim transportation, with 100 respondents. The data analysis method uses multiple linear regression with the SPSS program. The results of the research easily have a positive and significant effect on Maxim Transportation customer satisfaction, trust has a positive and significant effect on Maxim Transportation customer satisfaction. Research findings reveal that the majority of respondents have used online transportation, customer satisfaction has a positive and significant effect on maximal transportation loyalty.
Efektivitas Event Marketing PT. Bintang Sayap Utama Dalam Meningkatkan Brand Awareness Rokok Red Bold di Banjarmasin
Authors: Afra Zainab Putri  , RR. Siti Munawaroh  , Lydia Geonadhi  , Ibrahim Daud
Published: September 2024

This study aims to test and find out the effectiveness of event marketing in increasing brand awareness of Red Bold cigarettes at PT. Bintang Sayap Utama. The analysis was carried out by sampling techniques through observation and interviews. The resource persons in this study amounted to 11 people, 2 speakers from the company, and 9 direct speakers from the community. The stages of data analysis techniques are researched, namely data reduction, data presentation, and conclusions. The results showed that the ineffectiveness of PT. Bintang Sayap Utama in increasing brand awareness of Red Bold cigarettes in Banjarmasin, but has one of the advantages, namely the increase in sales volume after holding an event.
Dampak Industri Halal pada Perekonomian di Indonesia: Pengaruh Pendapatan, Ekspor, dan FDI terhadap PDB Melalui Pendekatan GMM
Authors: Zul Ihsan Mu'arrif
Published: September 2024

This research explores the influence of income, exports and foreign direct investment (FDI) on Gross Domestic Product (GDP) in the halal industry in Indonesia, using the Generalized Method of Moments (GMM) approach. This study is based on panel data from companies operating in the halal sector between 2010 and 2022. The results show that income and exports positively and significantly influence GDP growth, confirming the importance of company activities and export performance in driving national economic growth. In contrast, FDI was found to have no significant effect on GDP, indicating that foreign investment's contribution in this sector is not yet optimal or is influenced by other factors such as the quality of institutions and infrastructure. This research provides important implications for policymakers and stakeholders, considering the urgency of improving export strategies, diversifying markets, and improving the quality of institutions and infrastructure to maximize the economic benefits of FDI. In addition, the results of this research also emphasize the important role of the halal industry as a major contributor to Indonesia's economic growth, as well as the need for policies that support further development and diversification of the halal industrial sector.
Pengaruh Literasi Keuangan, Pengetahuan Investasi, dan Motivasi Terhadap Minat Berinvestasi Saham Syariah Mahasiswa Program Studi Manajemen Bisnis Syariah Universitas Muhammadiyah Sumatera Utara
Authors: Andi Perkasa Tarigan  , Alfi Amalia
Published: September 2024

This research aims to analyze the influence of financial literacy, investment knowledge, and motivation on interest in investing in sharia shares among students of the Sharia Business Management Study Program, Muhammadiyah University of North Sumatra. The method used is quantitative, using data obtained from questionnaires filled out by 71 respondents. The research results show that investment knowledge and motivation significantly influence interest in investing in sharia shares, with regression coefficient values ​​of 0.480 and 0.521 respectively. In cont.  Financial literacy did not show a significant impact. These findings indicate that focusing on increasing investment knowledge and motivation can increase students' interest in investing in Islamic shares.
Peran Keluarga dalam Pembentukan Mental dan Pengaruhnya terhadap Perkembangan Kognitif pada Anak
Authors: Nasution Fauziah , Putri Junita Hanum Eka , Salsabila Mutiara , Apriansyah Andika
Published: September 2024

This article aims to highlight the importance of parental awareness in understanding the growth and development of children. Parents are the first school and teachers are the second education for early childhood. This research is a descriptive qualitative study in the form of a case study. Data was obtained through observations and interviews with parents and teachers. The results of the study show that the role of parents in stimulating children's cognitive development includes: observer, motivator, facilitator, school, and problem solver. Then the impact of parental role on children's cognitive development includes: children are motivated to learn at home, children become more critical, active, experience improvement in achieving better learning outcomes, able to express aspirations, and able to show responsible and confident character.
Pengaruh Penggunaan Tepung Daun Belimbing Manis (Averrhoa carambola L.) sebagai Substitansi Pakan Kelinci terhadap Berat Badan
Authors: Hasibuan Febry Ramadhani , Siregar Abdul Hasym Mazhurin , Roji Fadilla , Jupani Indah Amelia
Published: September 2024

Rabbit (Oryctogalus cuniculus) is a livestock that has great potential as a pet or ornamental animal, producing meat and skin/hair (Raharjo et al. 2001). The development of rabbit farming in Indonesia has been growing in the community because it is easy to maintain, relatively does not require large capital, the business cycle is relatively fast, produces a variety of products, there are not many competitors, can utilize narrow land and can use agricultural waste as feed. This study aims to analyze the impact of the feed given to rabbits, to analyze what content is in starfruit leaf flour and to facilitate the selection of alternative feeds such as leaves. The research method used was to analyze how the effect of the ratio of regular feeding and using starfruit leaves (Averrhoa carambola L.) on body weight in rabbits (Oryctogalus cuniculus).
Pengembangan Media Pembelajaran SICABOX Materi Sifat-sifat Cahaya untuk Meningkatkan Kemampuan Berpikir Ilmiah Siswa
Authors: Syaipul Ahmad , Yusuf Raudhatun Nisa , Munte Sartika Sari , Hrp Widiya Anggraeny A.
Published: September 2024

Scientific thinking involves a process of combining induction and deduction. Induction involves drawing specific statements to make general conclusions, while deduction involves drawing general statements to make specific conclusions. The research method used in this study is the research and development method, also known as development research. According to Sukmadinata, research and development is a research approach to produce a new product or improve existing products. With tools like SICABOX media, students can better understand the properties of light. SICABOX media can also improve the effectiveness and efficiency of learning. The presence of SICABOX media makes students more enthusiastic and eager to learn.
Strategi Pengelolaan Siaran Radio di Era Perkembangan Teknologi Internet
Authors: Kustiawan Winda , Ramadhani Ahmad
Published: September 2024

The advancement of communication technology demands that radio broadcast management have a strategy that can overcome tight competition in the computer era. The presence of radio broadcasts through online internet-based platforms is meant to stimulate conventional radio broadcasts to meet the needs of its listeners. Radio broadcast strategies follow technological trends through research to meet listener needs as the basis for broadcast format planning, program scheduling based on segments, and timely delivery to meet listener needs. Online radio broadcasts create new broadcast programs with the aim of expanding the global reach of listeners as a consequence of radio broadcasts in the era of technology. The ability of online radio broadcasting to explore the entire universe globally means that radio broadcast management is still sought after by listeners if it can overcome technological determinism. This radio broadcast management strategy will continue to evolve in line with technological advancements. No matter how much communication technology advances, if a radio broadcast is managed well, it will never be abandoned by its listeners.
Meningkatkan Aktivitas Belajar melalui Pembelajaran Tematik pada Peserta Didik Kelas I SDN Serangsari
Authors: Rigianti Henry Aditia , Hidayat Riska Kania
Published: September 2024

The problem of this research is the effort to improve students' learning activities through thematic learning in Class I of Serangsari Public Elementary School. The research method is descriptive, the research form is Classroom Action Research (CAR), and it is collaborative. The research subjects are teachers and students of Class I of Serangsari Public Elementary School, totaling 24 people. This research uses direct observation techniques, documentation techniques, and observation sheets as data collection tools. The results of the research based on observations through thematic learning can improve student learning activities. This shows that the hypothesis stating that the implementation of thematic learning in Class 1 of Serangsari Public Elementary School can improve students' learning activities.
Pengaruh Inflasi dan GDP terhadap Tingkat Kesehatan Bank Syariah dengan Size sebagai Pembeda
Authors: Rohmah Nisa Aulia , Darmawan Darmawan
Published: September 2024

The research aims to determine the impact of Inflation and Gross Domestic Product (GDP) on the health level of Islamic Banks in Indonesia from 2014 to 2020 with size as the differentiator. The population in this study is 14 Banking Companies from 2014 to 2020 registered with the Financial Services Authority (OJK), and using a purposive sampling technique, 14 banks were select as the research sample. The analysis method used is the panel data analysis method using Eviews 12. The health level of the Islamic Commercial Bank is calculate using the RGEC method is measured using Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), Return on Assets (ROA), and Capital Adequacy Ratio (CAR). The result of this study shows that inflation and GDP do not have a significant effect on NPF, FDR, and ROA. Meanwhile, inflation and GDP have a significant effect on the CAR Small size.
Analisis Semiotika Lirik Lagu “Angel Baby” Karya Troye Sivan
Authors: Irawan Deddy , Parapat Dyah Atika , Sazali Hasan
Published: September 2024

The song "Angel Baby" is considered to cause debate in the midst of society, especially Indonesian society. Because this song is consider to contain LGBT elements because the singer is Troye Sivan whose is allegedly gay. Therefore, the author makes the song to be analyzed. According to the writing, the song is quite interesting to research (analysis). In short, based on the author's observation or analysis, it is concluded that the song Angel Baby is a song that contains LGBT content. It's base on the content of the song lyrics and plus the singer who is gay.
Penyelesaian Sengketa di dalam Hukum Pasar Modal
Authors: Sirait Nadilla , Siregar Emiel Salim , Sari Dessy Indah , Sitorus Andini Cahayani , Hasibuan Haris Fadila , Ayusri Ari , Sitorus Arina Rofiqoh , . Bakti
Published: September 2024

The capital market is an organized financial system that brings together shareholders and investors who had a certain period, directly or through intermediaries. The capital market sector is one of the financial services sectors that has a significant role in national development. Nowadays, lots of criticisms of capital market dispute resolution caused by many factors related to law enforcement, so efforts to create an orderly and efficient capital market have not been optimally achieve. In writing this researches the method used refers to normative juridical, which contains many juridical reviews from several sources and references to the object under study. In writing this article, a juridical approach used to get conclusions and keywords that are very precise from the object of studies in this article.
Pengelolaan dan Manajemen Usaha Produk UMKM menuju Kemandirian Ekonomi Masyarakat Desa
Authors: Katili Muhammad Rifai , Lahay Sri Nilawati , Amali Lanto Ningrayati
Published: September 2024

The guidance and development of Micro, Small, and Medium Enterprises (MSME) is an effort by the government, academia, business world, and community. The goal is to realize an economically independent village that upholds the local wisdom of the community as an active participatory actor in the management of MSME product businesses with specific targets are: (1) increasing community business awareness through socialization and training on the management of MSME products in rural communities; (2) the realization of the management of MSME product businesses and product marketing of MSME actors; and (3) the realization of household businesses that managed independently. This activity method is a workshop method in the form of training and assistance to the community through intensive training on the management of MSME product businesses to achieve all expected targets and outputs through the implementation of Thematic KKN activities. This activity results in increase in the understanding and involvement of MSME business actors by promoting, improving administration, improving product packaging, and selling online. In addition, MSME business actors can learn how to manage a good business to improve the economy of the MSME business community.
Pengaruh Aktivitas Masyarakat di Sekitar Pemukiman Lahan Basah terhadap Pencemaran Air
Authors: Fariha Aisyatu Najiyatil , Sunarsih  Elvi , Amelia Meisya , Aditya Muhammad Pandu , Auliya Nur Zahrotul , Fransisca  Yolanda
Published: September 2024

Wetlands are areas of swamp, brackish, peatland, and waters, permanent or temporary, with stagnant or flowing, fresh, brackish, or salt water, including areas of marine waters the depth of which at low tide does not exceed six meters. A wetland is an area where water has a permanent or seasonal presence. This study article uses research methods literature on a qualitative approach to obtain descriptive data by collecting data through literature review. As the human population increases, more and more of people choose to live outside the city, according to the analysis results, such as residential areas near wetlands. The presence of water is integral to the daily activities of communities living around wetlands. People who regularly engage in daily activities like bathing, cooking, washing, and using floating toilets may contribute to water pollution. This is due to the lack of knowledge and public awareness, leading to a negative perception of environmental cleanliness. These social activities eventually impact environmental quality, leading to water pollution.
Analisis Implementasi Sistem Merit dalam Proses Promosi Jabatan ASN di Indonesia Studi Kasus : Implementasi Sistem Merit dalam Proses Promosi Jabatan di Kementerian Keuangan.
Authors: Salsabila Aurelia , Lubis Grace Deborah , Rizky P Muhammad , Azahra Nafisa
Published: September 2024

The implementation of the Merit System in the promotion process of Civil Servants (ASN) in Indonesia, with a focus on a case study at the Ministry of Finance. The concepts of qualification, competence, and performance are the main foundations in the management of employees in the public sector. Through a literature review research method, this study highlights the challenges and progress in the implementation of the Merit System, as well as the importance of transparency, accountability, and professionalism in the promotion process. By emphasizing the values of merit, it is hoped that this system can reduce the culture of patrimonialism, improve the effectiveness of the career system, and strengthen transparency in decision-making for promotions. Although there are still challenges such as resistance to change, consistent efforts and strong political support are needed to realize an effective Merit System in the management of ASN in Indonesia.
Meningkatkan Hasil Belajar Peserta Didik Pembelajaran Agama Islam Menggunakan Metode Diferensiasi di Kelas X TKJ SMK Rosma Karawang
Authors: Vani Vani novariyanti , Sinta Rakasiwi  , Rasyid Mulqisani  , Nur Aini Farida  , M. Makbul
Published: September 2024

This research aims to improve student learning outcomes in Islamic religious learning using the differentiation method in Class X TKJ SMK Rosma Karawang. The method used in this research is a qualitative descriptive research approach using the differentiation method. The results of this research show that the application of the differentiation method in learning Islam in class 10 TKJ Rosma Vocational School Karawang has a positive impact on student learning outcomes. The experimental group that received differentiation method treatment showed a significant increase in learning outcomes compared to the control group that received conventional learning.
Penerapan Nilai Budaya Legenda Lau Kawar Sebagai Pembelajaran BIPA
Authors: Florentina Sagala  , Rika Maharani  , Ruth Silvia Sitorus  , Safinatul Hasanah Harahap
Published: September 2024

A legendary story that can be used as BIPA teaching material is the Legend of Lau Kawar. This legend comes from North Sumatra and tells the story of the origin of Lake Lau Kawar which is full of meaning and cultural values. The aim of this research is to describe the cultural values ​​of the Legend of Lau Kawar as an application in BIPA learning. This research method is qualitative research using library study data collection techniques, the data source is the story of the Lau Kawar legend originating from Karo. The results of the research show that BIPA students can learn the cultural values ​​contained in the legendary story of Lau Kawar as follows. First, the residents of Kawar village held a thanksgiving party as a form of gratitude to God for the blessings of an abundant harvest. Second, the residents of Kawar village worked together to create a thanksgiving party. Third, you must appreciate and respect. An attitude of respect and respect for parents is the most important thing for us to obey.
Kajian Psikolinguistik: Terhadap Perkembangan Pemerolehan Bahasa Anak Usia Empat Tahun
Authors: Manullang Syahma Fitri , Manullang Elkana Pujiando , Singarimbun Mia Anggreini Br
Published: September 2024

This research aims to determine and describe the language acquisition system of children aged 4 years, especially which includes spoken words. The method used in this research is a descriptive qualitative method. The research subject was Revanya Ginting, a 4-year-old child. It can be concluded that: 1). The results of the Mean Length Utterance (MLU) calculation for 4-year-old Revanya were 2.68 words per utterance, and it can be concluded that the child's language acquisition is still not in accordance with Brown's MLU theory. In Brown's theory regarding MLU (mean length of utterance), at stage VI the age range of 4 years should be 4.5 utterances while Revanya is 2.68 utterances. 2) Research subjects are able to say basic sentence patterns such as: S+P+O, S+P.
Kalam Khabar dan, Insyai dalam Do’a Nabi Zakariyah pada Surah Maryam Ayat 4,5,6,7,8,10,11: Studi Analisis Balaghah
Authors: Nurfadillah Winata Zendrato  , Muhammad Arif Saman  , Fauzan Fahmi  , Harun Al Rasyid
Published: September 2024

This writing intends to tell the story of the khabar, God willing, in the prayer of the Prophet Zakariyah to Allah SWT which explains the meaning of the Prophet Zakarivah to Allah SWT. This type of research uses quantitative methods with the research object being the dialogue of the Prophet Zakariyah AS. The findings show that there are, in fact, seven verses that contain kalam khabar, and God willing, in the Dialogue of the Prophet Zakariyah in Surah Maryam the use of words in the dialogue is not based on their true meaning because the recipient of the information knows more about the information conveyed.  kalam khabar in this dialogue aims to convey information to those who know it.  It's the same with kalam ins'ya which shows not the true meaning.  because a command in this verse is from bottom to top, the form of the word command in this verse cannot be called a command because the command is from top to bottom, so in this verse it is not an order but in the form of a prayer (request)