bluuebunny/crossref_metadata_2025 huggingface dataset:
ANALISIS PENGARUH LOYALITAS MEREK DAN PREFERENSI MEREK TERHADAP NIAT PEMBELIAN ULANG SMARTPHONE PADA GENERASI Z
Authors: Sofia Adelia Azka , Hartono Arif
Published: August 2022

The study aims to examine students repurchase intentions on smartphone brands.  The population used in this study was Indonesian students who used smartphones and once bought back their smartphones. The study used primary data and used purposive sampling techniques in sampling. The number of samples collected was as many as 156 student respondents. The analysis test was conducted using the SEM method and data process using Smart PLS software. The results of the data analysis successfully showed all five significant hypotheses. (1) Brand Engagement in Self-Concept positively affects Brand Loyalty, (2) Value Consciousness positively affects Brand Loyalty, (3) Brand Loyalty positively affects Repurchase Intentions, (4) Self-Congruity positively affects Brand Preferences, (5) Brand Preferences positively affect Repurchase Intentions. The results of this research are expected to help marketers in developing any aspect that can foster the intention of buying smartphone brands in Indonesia among students.
Studi Evaluasi Formatif Pengelolaan Ekowisata ‘Burung Indonesia’ di Mbeliling, Flores
Authors: Asmoro Agung Yoga , Bachri Thamrin Biwana , Yusrizal Firdaus
Published: August 2022

Covid pandemic is hitting global tourism, Indonesia is no exception. However, there is hope that tourism will improve in the future. Ecotourism is one product that is considered to be capable of being the solution. Burung Indonesia is the main ecotourism operator in Flores, its activities are located in the Mbeliling area about 50 km from Labuanbajo. Is the ecotourism management carried out well and in accordance with global sustainable tourism standards? This study aims to evaluate the management of ecotourism in Mbeliling, Flores by referring to the overall criteria and indicators required by GSTC v2.0 The method used in applied social research formative evaluation is descriptive qualitative. Data collection was carried out directly through comprehensive observation and in-depth interviews for five days in the field. Secondary data obtained through documentation, historical comparison, and supported by quantitative non-reactive data. In the next stage, the analysis of research is more emphasized on the analysis of literature conducted descriptively. The results of the study revealed unsatisfactory results for managers. The results of this evaluation should be used as a reference for future improvements, so that they become superior ecotourism operators and in accordance with sustainable tourism practices.

Keyword: Ecotourism; Formative Evaluation Research; GSTC v2.0; Mbeliling; Sustainable Tourism
Strategi Pemasaran Sulaman Karawo Di Destinasi Pariwisata Gorontalo
Authors: Dai Srilian Laxmiwaty , Hatibie Irma e Charisma
Published: August 2022

This research analyzes Karawo embroidery's developmentas one of Gorontalo's cultural heritagesat Gorontalo tourist destinations. Culture is an identity of a region that becomes a heritage through generations. Culture also becomes a crucial part in the tourism industry because it is interesting for tourists curiosity about new and unique things. On the other side, tourism is also an industry to preserve culture.Therefore, it is essential to figure out the development position of Karawo embroideryso thatKarawo can be existed to develop Gorontalo tourism industry.This descriptive qualitative research employs Product Life Cycle Theory. This research aims to identified development position Karawo embroidery and formulate its marketing strategy in Gorontalo tourist destination. Based on research, the position of Karawo embroidery is in the growth stage. Based on that result, the strategies that can be formulated to improve Karawo marketing in Gorontalo touristdestination are;(1) making advertisement and strengthening the merk, (2) expanding the distribution, (3) increasing product quality through creativity dan innovation, (4) decreasing the product cost, and (5) doing such a big promotion.

Keywords:Strategy, Karawo Embroidery, Tourist Destination
Analisis Kinerja Dinas Pariwisata Dan Kebudayaan Kabupaten Manggarai Barat Dalam Pengelolaan Gua Batu Cermin
Authors: Harsiana Filomena , Arida I Nyoman Sukma , Nugroho Saptono
Published: August 2022

West Manggarai Regency is one of the super priority tourism destinations development program from Central Government Republic of Indonesia. West Manggarai Regency is part of the East Nusa Tenggara Province with tourism potential namely natural, beach and cultural potential. Tourism development of tourism in West Manggarai provides positive expectations for the welfare of the local community. The existing condition of West Manggarai shows that tourism policy has not brought changes to the economic value of West Manggarai Regency. The purpose of this study is to align policy plans with the implementation of tourism development policies in West Manggrai Regency. This type of research is qualitative research, data collection techniques through observation, interviews and documentation. Determination of informants in this study using a purposive sampling technique. Analysis of the data used is qualitative descriptive. The results of the analysis of tourism development policies in West Manggarai, are inseparable from the four tourism pillars contained in the regional tourism development master plan (RIPPARDA) of West Manggarai Regency, namely the development of tourism destinations, the development of the tourism industry, the development of tourism marketing, and the development of tourism institutions. The implementation of policies in accordance with the directions of the RIPPARDA has not been maximally implemented in the tourism sector. Communities pursue changes in welfare through economic value, but all require time and process so that tourism planning and development can be felt by local people.

Keyword : tourism policy, torusim development, west manggarai
Implementasi Wisata Edukasi Di Agrowisata Doesoen Kakao Kecamatan Glenmore, Kabupaten Banyuwangi
Authors: Yoga Wahyu Prana , Sugiarti Dian Pramita , Ariwangsa I Made Bayu
Published: August 2022

Banyuwangi is one of the famous regency in East Java province because rapid tourism development. Banyuwangi has a many tourism potential like view of the stretch of mountains, beaches, forests and local culture. Tourism in Banyuwangi has various types, one of the most enjoyed is educational tourism especially at Agrotourism Doesoen Kakao Glenmore. This study aims to analyze the implementation of educational tourism in Agrotourism Doesoen Kakao is feasible or not. This research used qualitative methods with quantitative and qualitative data. Sampling determine technique using purposive sampling for informants. The data collection techniques used are, interviews, observations, library studies and documentation.

The result of this research is that educational tours Agrotourism Doesoen Kakao almost have met all the criteria. There are three criteria, namely Naturalness, Contribution to Society, and Conducting Development. Agrotourism Doesoen Kakao still does not conduct development in several parts. Agrowisata Doesoen Kakao needs to make more attractions and provide services that add more comfort to tourists.

Keyword: Education Tourism, Agrotourism, and Tourism
Bentuk Pemberdayaan Masyarakat Lokal Dalam Pengembangan Desa Wisata Mengesta, Kabupaten Tabanan, Bali
Authors: Chelsea Sayu Putri Newanjani , Suryasih Ida Ayu
Published: August 2022

Developing a village will be beneficial for local communities to empower them in tourism

activities. This study is aimed at examining the existing situations of the local communities and analyzing

the form of empowering them in Mengesta Tourism Village. Qualitative study with desctiptive analysis technique were utilized in this study. Additionally, the data were gathered by undertaking observation,

interview, and documentation. Purposive sampling technique was utilized to determine the informants so that the proper information could be attained. The results demonstrate that the local communities lack

their involvement in the empowerment activity in their village. Besides, this empowerment should encompass capital and motivator assistances, including establishing the tourism organizations with

hospitality, generating excellent and in-depth communication, and socializing intensively to the entire

community, Pokdarwis, and operational managers.

Keywords: community empowerment, tourism village
Pengaruh Instagram Terhadap Keputusan Berkunjung Wisatawan Milenial Di Pantai Pandawa, Bali
Authors: Putri Desak Putu Rai Sattvika , Sugiarti Dian Pramita
Published: August 2022

Pandawa Beach, one of the famous tourist attractions and visited by many tourists, is located in the southern part of Bali Island, precisely in Kutuh Village, Badung Regency, which offers a beautiful beach between solid cliffs and white sand. The tourist can also enjoy water attractions and culinary at beachside restaurants while enjoying the beach view. Pandawa Beach has turquoise water hidden behind sturdy limestone cliffs, stretching white sand and calm waves. This is an instagramable and worth sharing place on Instagram and is one of the factors for millennial tourists visiting Pandawa Beach. Therefore, millennial tourists who take photos on Pandawa Beach and upload them on Instagram will influence other millennials to visit Pandawa Beach. Based on these phenomena, the purpose of this study is to determine the influence of Instagram on millennial tourists decision to visit Pandawa Beach. The research method used is a quantitative approach. Data collection was carried out by means of a questionnaire, an observation, and a literature study. Data were analyzed with correlation analysis and hypotheses using the t test. The results of this study indicate that Instagram has a strong influence on millennial tourists decision to visit Pandawa Beach.

Keywords: Influence, Instagram, Visit Decision, Millennial Tourists, Pandawa Beach
Analisis Persepsi Wisatawan Terhadap Kualitas Pelayanan Di Pantai Karang Sewu, Kawasan Taman Nasional Bali Barat, Kabupaten Jembrana, Bali
Authors: Ketut Utari Ida Ayu , Arida I Nyoman Sukma
Published: August 2022

Based on the number of tourist visits to Karang Sewu Beach that is fluctuating or up and down therefore researchers want to analyze the perception of tourists to the quality of service in Karang Sewu Beach because tourist satisfaction is a benchmark in the success of tourist attraction.

The method used in this study is quantitatively descriptive. by using the technique of analysis namely importance performance analysis. data collection techniques used are observations, interviews, questionnaires and documentation. and scale measurement techniques using the likert scale. sampling techniques used are sampling quotas as well as to measure the size of samples using the 1993, Maholtra formula with the number of samples obtained is as many as 85 respondents.

Based importance performance analysis method is a higher level of importance than the performance level with the average interest level is 4.55 and the performance level is 2.84. Therefore, there needs to be an improvement in performance such as: cleanliness of environmental conditions at Karang Sewu Beach, good service during first impression to tourists, explanation of all the information needed by tourists is very clear and detailed, the availability of facilities in Karang Sewu Beach such as seating, stalls, supporting facilities such as toilets, trash cans, parking lots, employees very appreciative and putting tourists first in Karang Sewu Beach. Advice or recommendation in this study is for the management of Karang Sewu Beach to improve performance based on the quality of service with attributes that are considered lacking in the eyes of tourists and maintain indicators that are superior in the eyes of tourists.

Keyword : Tourism, Service Quality, Importance Performance Analysis
Pengembangan Museum Sonobudoyo Sebagai Daya Tarik Wisata Edukasi Di Era New Normal
Authors: Ditha Risa Ayu , Prasetyo Danang , Syamsu Moch. Nur
Published: August 2022

Yogyakarta is known as the City of Students and the City of Tourism. This is due to the fact that there are many universities and also the best schools in Indonesia. Musuem is an institution or institution which is a place for storing, caring for, researching and utilizing material objects which are evidence of the results of human, natural and environmental culture with the aim of preserving culture and also for a form of protection. One of the museums which is a tourist destination that is very often visited by tourists who come to Yogyakarta is the Sonobudoyo Museum. This study aims to find out what efforts the manager made in developing the Sonobudoyo unit I museum as an educational tour in the new normal era, to know the efforts made by the government to increase visits to the Sonobudoyo museum in the new normal era, and to know the assessments and expectations of visitors regarding Sonobudoyo Museum Unit I as an object of educational tourism attraction in Yogyakarta in the new normal era. The research method used is qualitative. With 2 (two) types of data, namely primary data and secondary data which the authors get from the results of observations, interviews, questionnaires, and documentation. The data analysis used is a SWOT analysis. The results of this study indicate that the Sonobudoyo Museum can positively be used as an educational tour in the new normal era with regulatory changes and technological additions that make the Sonobudoyo Museum ready and alert in accepting tourist visits in the new normal era. Museums can be used as educational tours that can increase visitor interest in learning activities. Moreover, if the majority of visitors are students from elementary, middle school, college students can get useful knowledge when they come to the museum.

Keyword: museum, tourism attraction, edutourism, new normal
Assessment For Sustainable Tourism Development In Hoi An City Using The Model Of Hilary Du Cros
Authors: TRUONG Thi Xuan Dao , PHAM Huong Trang , TRAN Duc Thanh , Sukana I Made
Published: August 2022

Considering the potential resources related to human factors, cultural heritage to develop tourism is the desire of tourism managers. The study used the Hilary du Cros method to evaluate the tourism value of the World Cultural Heritage: Hoi An Ancient Town. There are two surveyed sample groups: the first group is The Tourism Management Group with N1 = 88 and the second group is The Tourist Group with N2 = 220 to determine the points to evaluate the appeal market and robusticity in tourism exploitation at the destination of Hoi An Ancient Town. The evaluation results show that the World Cultural Heritage of Hoi An Ancient Town has a strong market attraction, high cultural value, and sustainable development, located in cell M (1.3) in the appeal matrix and cultural values/ sustainable development of Hilary du Cros.

Keyword: Tourism evaluation, Robusticity and market appeal matrix, Hilary du Cros model, Hoi An Ancient Town.
Penguatan Brand Image Sego Jajang Guna Membangun Reputasi Culinary Tourism Di Desa Gintangan
Authors: Hartini Frida Sucila , Mecha I Putu Sudhyana , Sanjaya Aditya Wiralatief
Published: August 2022

Gintangan Village is famous for its woven bamboo education tourism, but its culinary tourism is still not widely known. One of the local culinary can be used as a component of the reputation formation of culinary tourism in Gintangan Village is Sego Jajang. However, the lack of introduction of the Sego Jajang brand to the public has resulted in the lack of people knowing it. The purpose of this study was to determine the extent to which the image of Sego Jajang in the eyes of the local community, as well as the efforts that can be made to strengthen the brand image of Sego Jajang. This research method uses descriptive qualitative analysis techniques of reduction, display, and conclusion drawing (verification). The results of the research from 30 sample people showed 25% of the community called Sego Jajang and Tempe Godhong as the local culinary delights of Gintangan Village. 86% stated that they know the whereabouts of Sego Jajang. The whole local community stated that they did not know the history of Sego Jajang. The level of ignorance for materials, tools, and the process of making Sego Jajang is still high, while for information on where to buy it the majority knows. 87% stated that the role of the Gintangan Village Government was still not optimal. 42% stated that social media used was Facebook. Besides, 93% gave their future roles in the form of online and offline promotions. Based on the results of the research, it is necessary to implement a brand strategy to identify and overcome the shortcomings of the brand image of Sego Jajang.

Keyword: Brand Image, Sego Jajang, Culinary Tourism.
Strategi Pengemasan Wisata Trekking Di Hutan Pinus Wonoasih, Kabupaten Banyuwangi
Authors: Septaria Putri , Sukana Made
Published: August 2022

The tourism development in Indonesia has increase rapidly,as the statistical data shows that the number of foreign tourist visits Indonesia in June 2018 escalate 15.21 percent compared to June 2017, specifically from 1.14 million visits up to 1.32 million visits. Indonesia are improving their tourism sector, for example the Banyuwangi City. One of the tourist attractions with its natural potential is Wonoasih Pine Forest., lot of activities that can be packaged into tourism attractions.This study used qualitative approach method, qualitative and quantitative data obtained directly by observation, interview and documentation, and data analysis techniques in this study used SWOTanalysis which is a qualitative analysis tool that is done by examining internal and external factors.By using SWOT analysis, four strategies are produced in the packaged of trekking tourism activities, specifically: (1) SO strategy which contains the design of trekking tourism products and opening up jobs, (2) WO strategy which contains institutional development and tourism human resources, (3) ST strategy which contains increased security, enchance accident insurance and regulations on maintaining natural surroundings and cleanliness, and (4) WT strategy which contains market penetration and promotion of trekking tours as well as routine socialization of destination branding.

Keyword: Packaging Strategy, Trekking, SWOT Analysis, Wonoasih Pine Forest
Peran Stakeholder Dalam Membangun Citra Destinasi Wisata Di Dataran Tinggi Dieng Kabupaten Banjarnegara, Jawa Tengah
Authors: Nida Hany Sintya , Sunarta I Nyoman
Published: August 2022

Recently, the government is echoing City Branding as one of the efforts in regional tourism development. One area in Central Java has a region that has well-known tourist attraction and has been established in the Development Master Plan Central Java Tourism as one of the mainstay tourist areas is Dieng Plateau Area (DPA). The DPA is managed by Wonosobo and Banjarnegara Regency. However, so far most tourists from outside the region consider the DPA only in the Wonosobo Regency area. This is certainly a loss for Banjarnegara Regency, in providing "brand image" as one of the managers of the Dieng Plateau Area. This research was conducted to find out the efforts of stakeholders in branding the Banjarnegara Regency so that tourists also know the Highlands Dieng is also part of the Banjarnegara Regency area.This study uses primary and secondary data sources, the types of data used are qualitative and quantitative data. Methods of collecting data through observation, interviews, and literature studies. Determination of informants using purposive sampling technique. Analysis of the data used is the analysis data reduction, display data and conclusions or verification.The results of this study indicate that the role of Tourism Local Community for building a brand image the Dieng Plateau as a part of Banjarnegara Regency in terms of government and local communities has played a functional role. However, the role of private sector plays a dysfunctional role because it is still oriented to the income generated and only has investors who come from the community.

Keyword: Dieng Plateau, Role, Stakeholder, Brand Image
Strategi Pengembangan Agrowisata Kopi Di Desa Wisata Tempur Kabupaten Jepara
Authors: Prasetyo Yudhiet Nur , Adikampana I Made
Published: August 2022

This research explains about coffee agrotourism developing strategy in Tempur Village, Keling, Jepara,Central Java. The main potential of this village is coffee products, but these coffee products are only for souvenirs andthere are no plans to develop it as an agrotourism. Looking back at this issue, it needs to do a deep research ondeveloping coffee agrotourism so it will be a good product from this village. This research is focused on analyzingagrotourism developing plans, especially coffee estate which has not developed yet in this village. This research hastwo scopes which are limited by two variables, the first one is the existing condition of Tempur Village includingprofile, potential, and tourism product component, the second one is developing village potential including coffeeagrotourism developing strategy using SWOT (Atraction, Aminities, Accessibilitiy, Ancelery) analysis.The result of this research explains that Tempur Village has a potential to be developed as coffeeagrotourism, because this region has fertile soil, large coffee estate and natural environment. In developing coffeeagrotourism needs good preparation from the government, coffee farmers, and also local residents so it will be inharmony. Coffee farmers empowerment, local residents and attractive coffee product packaging production needs tobe taught in developing coffee agrotourism. Furthermore, upgrading village facilities to reach the tourismdestination needs to be done to support tourism development, so the plans which have been planned can run well.With the plans of coffee agrotourism development, it is hoped to be useful for academics and the government in orderto increase science.Keyword: Strategy of Developing Coffe Agrotourism.
Peluang Pengembangan Atraksi Wisata di Daya Tarik Wisata Pantai Soka Tabanan, Bali.
Authors: Silviani Ni Gusti Ayu Kadek , Sunarta I Nyoman
Published: August 2022

Soka Beach is one of the tourist attractions in Tabanan Regency. This study aims to determine the potentials possessed by the attractiveness of Soka Beach, both natural and cultural potentials that are still maintained today. After knowing the existing potential, a work plan from the government, the community, and the manager of the Soka Beach attraction is needed to find out the opportunities for developing attractions at the Soka Beach attraction.In this study using qualitative data, while the data sources used are primary and secondary data sources. Data collection techniques in this study using observation, interview, and documentation techniques. In this study using qualitative data, while the data sources used are primary and secondary data sources. Data collection techniques in this study using observation, interview, and documentation techniques. Judging from the potential and work plans of the government, the community, and the manager of the Soka Beach attraction, this attraction has a pretty good opportunity in developing tourist attractions.Keywords: Opportunities, tourism potential, tourism development.
Upaya Pengembangan Subak Juwuk Manis Sebagai Wisata Trekking Di Kawasan Wisata Ubud, Kabupaten Gianyar
Authors: Larasati Eka , Sastrawan I Gede Anom
Published: August 2022

This research is related to packaging trekking packages in Ubud Village, namely in Subak Juwuk Manis and Sok Wayah. Ubud is a village in Gianyar Regency. Ubud Village is the best tourism destination in Bali. Many foreign tourists come to visit Ubud village. One of the tourism potentials in Ubud Village is a very beautiful rice field area. Many tourists walk to the rice fields for refreshing. This is the reason for management is needed related to trekking packaging a comfortable and safe for touristsThe type of data in this research is qualitative and quantitative data sourced from primary and secondary data. Data collection was carried out by interview and literature study. Determination of informants in this study begins with determining the first informant and key informants. The data analysis technique of this research is descriptive qualitative analysis. The packaging of trekking tours in Subak Juwuk Manis is seen from several aspects ranging from branding, trekking paths, regulations, clothing, food and beverages, souvenirs, and equipment. the economic impact is felt by local people who sell around the trekking route. The advice needed is to improve public facilities such as trash cans so that the juwuk manis subak is kept clean.Keyword: trekking packaging, and economic impact
Bali sebagai Wisata Edukasi bagi Wisatawan Anak pada masa Pandemi Covid-19
Authors: Sugiarti Dian Pramita , Sastrawan I Gede Anom , Ariwangsa I Made Bayu , Pratama Dea
Published: August 2022

Educational tourism becomes a special interest tour for tourists who want to get a learning process whenvisiting a tourist destination. One of them is Bali, during the pandemic tourist destinations in Bali are still indemand by domestic and foreign tourists. Tabanan regency becomes one of the tourist attractions that offereducational tours nagi family tourists and child tourists. The village of cau Coklat, Kampung bIngo and SubakMuseum located in Tabanan Regency offer tourist activities while studying. Tourist activities offered by studyingthe process of harvesting chocolate fruit to making chocolate in the village of cau chocolate, picking organicvegetables and making it into a vegetable salad in the bingo village and seeing the traditional tools of Balinesefarmers in the Subak Museum. The management of educational tourism is inseparable from the importance of thecognitive realm, affective realm and psychomotor realm of children's tourism. This is important due to thepressure that child travelers can under pandemics with closed school conditions, online learning systems andrestrictions on large-scale activities for a long time. so that the management of educational tourism must becarried by all parties in order to be carried out properly and get a good response from child tourists.Keywords : Educational tourism, child tourists,Pandwemi Covid-19
Cost-Volume-Profit Analysis and Linear Programming as Profit Planning Instruments
Authors: Wijayanti Ana , Mulyatno Setiawan Bambang , Prasetyo Edy
Published: August 2022

This study aimed to analyze the amount of costs, production volume, revenue, and business profit of CV Tani Subur and analyze the BEP and optimize the use of resources in organic fertilizer production in CV Tani Subur to produce maximum profit. The study was conducted in December 2019 at CV Tani Subur, Sleman. The research method used was quantitative method with cost-volume profit and linear programming data analysis. The results showed cost-volume profit analysis is unsuitable to be used in CV Tani Subur profit planning. The re- event point of CV Tani Subur in 2017 had the highest value and caused losses to CV Tani Subur due to its inability to break even. Furthermore, the analysis of linear programming in CV Tani Subur shows that the company will get optimal results if it only produces cow organic fertilizer as much as 548.3925 tons per year. The advantage achieved if producing organic cow fertilizer which is calculated by calculating the simplex method using POM Quantitative methods for windows version 3 software is IDR. 248,392,500 per year.
The Role of Agricultural Instructors on Coffee Farmers’ Technical Capabilities
Authors: Ulhaq Afifah , Harpowo Harpowo , Erni Widyastuti Dyah
Published: August 2022

Improving farmers' skills is one of the objections of extension program. Agricultural instructors through extension programs help farmers in the implementation of agricultural commodities according to the procedure. The aim of this study was to determine the technical capabilities of coffee farmers, the role of agricultural extension instructors as motivators, educators, facilitators, communicators and dynamists as well as the influence of the role of agricultural extension instructors on the technical abilities of coffee farmers. The quantitative descriptive method was used in this study. The object of research was the “Tani Harapan” Farmer Group in Amadanom Village, Dampit District, Malang Regency. Census was held for the determination of respondents. Primary data were collected by means of observation, interviews, and questionnaires. Analysis of the data used was Multiple Linear Regression. The results of the study explained that the role of agricultural extension was included in the category often done with a percentage of 39.40% and the technical abilities of farmers included in the category of very capable with a percentage of 88.48%. The role as educator and facilitator has a positive effect while the motivator, communicator and dynamicator does not affect the technical ability of coffee farmers. The successful implementation of the instructor's role experienced obstacles caused by age factors. The age of the members of the farmer group is not productive, and therefore often has difficulty in understanding the material and practices provided by the instructors.
Analysis of Partnership Satisfaction Between Andini Luhur Cooperative and Dairy Farmers
Authors: Maulida Eva , Gayatri Siwi , Roessali Wiludjeng
Published: August 2022

The partnership program between dairy farmers in Getasan district and Andini Luhur Cooperative needs to be followed up because it is considered unfavorable for farmers during the period of partnership. This study aimed to analyze the partnership activities and satisfaction level of dairy farmers in Getasan District in implementing partnerships with Andini Luhur Cooperative. This research was conducted in December 2019 to January 2020 in Getasan District, Semarang Regency. The location of the study was determined purposively with the consideration that Getasan District is the center of dairy cows in Semarang Regency. The research method used was surveying method. Determination of respondents was done by taking all dairy farmers in Getasan District who were in partnership with Andini Luhur Cooperative. Data collection methods used were interviews, questionnaires, and observations. Data analysis methods used were descriptive and quantitative analysis using the Importance Performance Analysis (IPA) and Consumer Satisfaction Index (CSI) methods. Based on the results, it was found that the type of partnership is contract farming with core-plasma pattern. The results of IPA shows that there are 1 attribute that is classified in Quadrant I (top priority), 2 attributes are classified in Quadrant II (maintained), 4 attributes are classified in Quadrant III ( low priority) and 3 attributes are classified in quadrant IV (excessive). From CSI calculations, the result obtained is 54.84%, which means farmers are quite satisfied with the performance of services provided by Andini Luhur Cooperative.
Demand and Willingness to Pay for Rice Commodities In West Java
Authors: Isnaini Adinda Elly , Supardi Suprapti , Agustono Agustono
Published: August 2022

Rice is the staple food of Indonesian people. In West Java, the price of rice in 2019 in the turn of the month increases gradually, therefore, more attention is needed regarding rice price stabilization. Price stabilization is an important dimension in contributing to social welfare stabilization. This study aimed to determine the factors that influence rice demand and consumers' willingness to pay for rice (Willingness to Pay) in West Java. The basic methods of this research were descriptive and analytical methods. The method of taking location was purposive and sampling was done by convenience sampling technique. Types of data and data sources were primary data and secondary data. Data collection techniques by interview, observation and recording. Data analysis methods used included: (1) Descriptive Analysis Method; (2) Analysis of factors that influence demand by using Seemingly Unrelated Regression (SUR); (3) Willingness to Pay (WTP). The results showed that the price of rice had a positive effect on rice expenditure, yet had a negative effect on rice demand. While the number of family members has a positive effect on rice demand. Calculation of value (WTP) obtained Gross WTP value of IDR 4,315,638.26. The amount to be paid is IDR 243,635.85, the Net WTP value is IDR 4,072,002.41. When prices increase by 10%. then the welfare level decreased by -67.89%. Meanwhile, when prices fell by 10%, the welfare level increased by 61.10%.
Consumer Perceptions to the Agro-tourism of Red Dragon Fruit Palopat Maria
Authors: Evahelda Evahelda , Purwasih Rati , Siregar Parlindungan
Published: August 2022

The consumer perceptions are interesting to be inspected because the perceptions of each consumer will vary even though they are in the same place and situation. This research aimed to determine consumer perceptions to the agro-tourism of red dragon fruit Palopat Maria in terms of service, facilities and attractiveness. The research method used was the case study method. The sampling method that used was accidental sampling with 30 respondents who came to Red Dragon Fruit Palopat Maria Agro-tourism. Furthermore, the data obtained were analyzed using descriptive statistics. The results showed that consumers gave a perception score of 4.13 for services, 3.19 for facilities, and 4.33 for attractiveness, it means that consumers gave good perceptions for services and facilities, also very good perceptions for the attractiveness of Red Dragon Fruit Palopat Maria Agro-tourism. The agro-tourism parties need to improve services such as employee uniforms and improve facilities such as providing directions to the agro-tourism location.
The Role of Branding in Increasing Revisit at Agritourism in Jatiluwih Bali
Authors: Oka Suryawardani I Gusti Ayu , Wiranatha Agung Suryawan , Satriawan I Ketut , Pujaastawa Ida Bagus Gde , Kencana Eka Nila , Tika I Wayan
Published: August 2022

Competitiveness of Bali tourism lays on the variety of attractions offered to visitors. Subak-based agritourism in Jatiluwih is one of the competitiveness of cultural based of Bali tourism which offer an amazing rice field terrace and variety of agritourism activities. Understanding the role of brand destination in influencing satisfaction of visitors is very important. Evaluating relationship between satisfaction and intention to be loyal are crucial. The research objectives were: (i) to analyze the influence of brand awareness, brand image and brand association of Jatiluwih agritourism to perceive quality (satisfaction) of foreign tourists in visiting Jatiluwih, and (ii) to evaluate relationship between satisfaction of foreign tourist to their loyalty. Research was conducted at Jatiluwih of Bali Province in the periods of June up to August 2016. The number of respondents was 207 foreign tourists who were visiting Jatiluwih.  Structural Equation Model (SEM) was developed and data was analyzed by using Smart PLS-3 based on the five-point Likert scale. The results show that (i) brand awareness, brand images and brand association of subak-based agritourism in Jatiluwih significantly influenced satisfaction of foreign tourist, (ii) satisfaction of foreign tourist significantly influenced their loyalty, (iii) Awareness to a brand, create images to a brand and can associate a brand before visiting a destination have proved that brand destination of Jatiluwih have been an informational signal for visitors who intent to visit Jatiluwih agritourism in Bali.
The Income Comparison of Broiler Farming that Used Closed House System and Open House System
Authors: Sari Ida Ayu Putri Lingga , Susrusa Ketut Budi , Listia Dewi Ida Ayu
Published: August 2022

One of the important elements in a broiler farming business was the cage. The types of broiler chicken cages based on the type of the wall can be divided into closed house cages and open house cages. This research was conducted on farmers who partnered with UD Bagus Ternak with the aim of knowing the comparison of costs, FCR, production, and income of broiler farming that used a closed house system and an open house system. The selection of location was done intentionally and the respondents were selected by census, which was five farmers that used the closed house system and 22 farmers use the open house system. The results showed that the costs and income of broiler farming that used a closed house system were Rp. 224,615,108/500m2 and Rp. 17,301,892/500m2, while the costs and income of broiler farming that used an open house system were Rp. 126,478,036/500m2 and Rp.5,146,964/500m2. The results of the Mann-Whitney test on the average cost and income of the two broiler farm cage systems, statistically were significantly different. The FCR of broiler farming that used the closed house system (1.62) was less than the open house system (1.73) and statistically, significantly different. The results of broiler farm production that used the closed house system (1.86kg/head) were greater than the open house system (1.82kg/head) and statistically there was no difference.
The Changes of Household Food Expense During COVID-19 Pandemic: A Case Study in Indonesia and Armenia
Authors: Relawati Rahayu , Ariadi Bambang Yudi , Bakhtiar Ary , Minasyan Sona
Published: August 2022

The Covid-19 pandemic has had an impact on the availability and distribution of food, but its impact on food consumption at the household level was not much known. The aim of the research was to analyze changes in food expense during the Covid-19 pandemic of cases in Indonesia and Armenia. Indonesian case used primary data in April-May 2020, at the beginning of the pandemic. Data were analyzed descriptively and paired t statistic test. The results showed that there was a change in consumption during the pandemic. The significant changes were an increase in the amount of rice consumption, an increase in food expense, and a decrease in the purchase of cooked meal. Snack purchases during the pandemic increased but not significantly. The Armenia case used secondary data from FAO. Regarding the COVID-19 pandemic, as well as the post-war crisis in the Republic of Armenia, it has had a negative impact on transportation, storage, sales, financial situation, access, and availability of agricultural products and labor markets. Thus, digital solutions for agricultural marketing, that is Digital Agriculture Marketplace Platform have been adopted. The conclusion was that the impact of the pandemic actually increased consumption needs. The recommendation that given was the support for food logistics transportation which very much needed in the pandemic era and more specifically supported by food distribution security.
The Marketing Strategy of Waste-Processed Craft Product in Pontianak City
Authors: Daryanto Gusti Tedi , Kurniati Dewi , Oktoriana Shenny
Published: August 2022

Pontianak city produced 400 tons of waste every day. The prevention of waste had been done in various ways; one of them was the utilization of waste by 8 waste banks to be used as craft products with an economic value. The aim of the research was to formulate alternative priority marketing strategies for processed waste craft products in Pontianak. The research method that used was descriptive qualitative methods, surveys and interviews with key informants to obtain SWOT criteria and alternative strategies. This research used primary and secondary data, primary data obtained from interviews and surveys that included waste banks data and respondent data, secondary data included waste production in Pontianak City, waste banks in Pontianak City. The data analysis used the combination of Analytical Hierarchy Process (AHP) and Strength Weakness Opportunities Threats (SWOT). The research results showed that the alternative priority for the marketing strategy of processed waste products was the strategy to improve Human Resources (0.462), such as product innovation, conducted comparative study with UKM (small-medium enterprises), made observations of products that people were interest in; information and technology improvement strategies (0.403), such as recruited and trained employees to understand information technology; institutional improvement strategies (0.135), such as upgraded and focused group discussions in the Waste Bank Forum, managed the requirements for marketing in supermarkets
The Influence of Marketing Mix on the Customer Satisfaction of Moringa Leaf Tea
Authors: Nikmah Nisa Alfian , Setiadi Agus , Ekowati Titik
Published: August 2022

Marketing success is supported by the process of selecting the right product, good distribution channels, reasonable prices, and an effective promotion called Marketing Mix. Marketing Mix elements have to support each other in order to achieve marketing goals in order to achieve customer satisfaction. The objectives of this research are to analyze the Marketing Mix (product, price, place, promotion) and customer satisfaction of Moringa leaf tea and to analyze the effect of marketing mix on costumer satisfaction of Moringa leaf tea. The determination of the research location was based on the consideration that Blora Regency has a Moringa plantation and Moringa leaf tea processing factory. The research was conducted in January - February 2020. This research is a case study. The number of respondents was 110 respondents which selected using the quota method. The sampling method used was accidental sampling. Data collection was done by interview, observation and literature study. The data analysis used was descriptive analysis and multiple linear regression analysis. The results of the study are: product variables received unfavorable responses, price and place variables received good responses, promotion variables received bad responses and customers were satisfied. Product, price, place and promotion simultaneously affect customer satisfaction of Moringa leaf tea with a significant level of 0.000. The t-test results are significant on the price and place variables, while the product and promotion variables are not significant. Future research isexpected to analyze the level of customer satisfaction.
The Promotion of Mangrove Ecotourism through Social Networking in Mempawah Regency
Authors: Destiani Putri , Dolorosa Eva , Kurniati Dewi
Published: August 2022

Mangrove Ecotourism was a tourist attraction that had potential in Mempawah Regency. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar were tourist attractions that prioritize the aspects of nature conservation, education as well as natural beauty of mangrove forests. Tourists at Mempawah Mangrove Park and Polaria Tanjung Pagar tended to experience fluctuation. This indicated the lack of promotional activities performed, especially promotion on social networking. The research aims were to formulate criteria and alternatives for promotional activities through social networking in increasing tourist visits. The research method that used was a descriptive quantitative survey method using the Analytical Hierarchy Process (AHP) with Expert Choice 11 software. There were 60 research respondents who were taken by purposive sampling by distributing the e-questionaire link via google form. The results showed that the main priority for the alternative Instagram and Facebook accounts at Mempawah Mangrove Park and Polaria Tanjung Pagar was context strategy. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar needed to prioritize alternative context strategies in providing promotional activities on social networking such as increasing the presentation of informative information and conducting training or providing comparative studies for employees to other ecotourisms to increase employee knowledge and skills.
The Influence of Solvency to the Profitability by Mediation of Activity Ratio in IDX Agricultural Sector
Authors: Perdana Mila Dinda Putri , Gede Ustriyana I Nyoman , Anak.Agung.Ayu Wulandira Sawitri Djelant Anak
Published: August 2022

The strengthening of natural resource governance in Indonesia had result a positive trend in the gross domestic product of the agricultural sector which made it more important and strategic. However, the performance of the agricultural sector in the stock market was in contrast to the contribution of the agricultural sector in Indonesia's Gross Domestic Product. The aim of this research was to find the dominance of solvency on profitability through the mediation of activity ratios. Quantitative data was processed using the causal associative method with moderating variables. The research results showed that there was a moderate and negative connection between solvency and profitability. Solvency was significant on profitability. Solvency experienced a reduction in the regression coefficient after the presence of mediation variable. There was a partial significance on solvency and activity ratio to the profitability. Thus, the activity ratio had a significant effect and was able to become a mediating variable on solvency to the profitability.
Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City
Authors: Adinda Tania , Mukson Mukson , Prasetyo Edy
Published: August 2022

Today, the level of processed-food consumption is significantly increasing. It is causing a high supply of this food by some business enterprises and tense competition between them. This study aimed to analyze the chicken-nugget consumer purchase decision-making, factors affected the purchase decision and the effect of those factors on the consumer purchase decision in Semarang City. This study employed a case-study method and involved 120 respondents aged ?17 years old who purchase chicken-nugget products selected by accidental sampling technique. The descriptive, factor, and multiple linear regression analyses were used to analyze the study data. Results revealed that the chicken-nugget purchase decision process consisted of some steps: need identification, finding adequate information, alternative evaluation, purchase decision, and evaluation after product purchasing. This purchase-decision was simultaneously affected by cultural, social, personal, psychological, product, price, location, and promotion factors. Cultural, personal, psychological, product, and promotion factors partially affected the consumer purchase decision.
Factors Influencing the Purchasing Decision of Crystal Guava
Authors: Pratama Amalia Nur Intan , Prasetyo Edy , Mulyatno Setiawan Bambang
Published: August 2022

Factors influencing purchasing decision is vital for the product development and market line expansion. This study aimed to analyze consumer’s characteristics and factors influencing the purchasing decision of crystal guava in agrotourism sites owned by the Agricultural Technical Implementing Service Unit in Semarang City. This was a survey study conducted in Cepoko Agrotourism and Purwosari Agrotourism. These locations selected according to several considerations: managed by the Agricultural Technical Implementing Service Unit, Agricultural Board of Semarang City, distributed crystal guava with lower price, and consumer’s high interest in crystal guava that offered in the agrotourism site. A quota sampling technique was employed to select the number of participant required in the study. There were 100 consumers, 67 consumers from Cepoko Agrotourism and 33 consumers from Purwosari Agrotourism. Accidental sampling tecnique then applied to choose the eligible study participants. Descriptive and multiple linear regression analysis enrolled to analyze the study data. Results revealed that the majority of the participant were women, aged between 39 to 45 years old, graduated from senior high school and university (bachelor/diploma), housewives and entrepreneurs, had an average income of IDR 4,500,000/month, and had four family members. Product quality, promotion activity, attitude, and lifestyle identified as factors that affected the purchasing decision. Price, location, and motivation found to be not associated with the consumer’s purchasing decision.