bluuebunny/crossref_metadata_2025 huggingface dataset:
Mediating Role Of Organizational Culture In The Relationship Of Emotional Intelligence And Job Satisfaction-Using Process Macro
Authors: R Joiceswarnalatha , Krishna Dr.V.Murali
Published: September 2019

The Information Technology sector is one of the best contributing sectors to the Indian GDP growth rate. Even though it is contributing the best, but there are certain issues like frequent movement of the employees’ from one organization to other and the IT companies often using the retrenchment policies in their organization. Here rises the question of job satisfaction, emotional intelligence levels of the employees’ and organizational culture. The main purpose of the study is to find the mediating role of organizational culture in between the emotional intelligence and job satisfaction levels of the employees’. 463 is the sample size and the sample unit is IT professional working at Hyderabad, Telangana. Regression and PROCESS MACRO are the tools used. Emotional intelligence levels of the employees’ were found to have moderately significant impact on Organizational culture and job satisfaction. Process Macro plugin is used for testing the mediation effect. Organizational culture was found to be significantly mediating between Emotional intelligence and job satisfaction
Impact Of Incredible India On The Growht Of Tourism In India
Authors: Pravena S.E , Rani J.
Published: September 2019

Service sector is the upcoming and growing sector in India. Tourism increases the GDP of our country. Tourism in India is rich in cultural, historical, traditional and nature. So there is a need to promote tourism in India. In order to promote tourism to attract domestic and foreign tourist the Ministry of India and Government of India has initiated “Incredible India Campaign”. The current study focus on the “Incredible India” and the Impact towards growth of tourism in India. The study emphasis that “Incredible India” has a positive effect towards growth of tourism in India.
Identifying The Competencies Possessed By The Engineering College Faculty In India
Authors: D Mohanakumari. , Magesh R.
Published: September 2019

The main intention of the Paper is identifying the competencies possessed by the faculty in engineering college and adequate skills of all the disciplines required and that plays a vital role in educational institutions.In this era, engineering education in India faces major challenges as it requires meeting the demands of technical profession and emerging job market. Researchers have created some universally desired, yet challenging skills for global workforce. Nowadays, technology changes rapidly, so we have to update our self-according to the changing world, i.e., infrastructure, content/domain knowledge, educators/HR trainers. Thus, our technical faculty members should necessary to learn the innovative approaches to teaching and learning, which in turn will require effective professional development for both new and experienced instructors alike. It is right time now to redesign our curriculam, pedagogy and make the pre-service teacher preparation programme mandatory part of technical higher education.
Measuring Effectiveness Of Economic Growth On Reducing Infant Mortality Rate In Tamilnadu
Authors: EBENEZER Mr. Y.
Published: September 2019

This paper deals with economic growth and infant mortality rate in Tamilnadu. The objects of this paper are to test the relationship between Per capita Net State Domestic Product and infant mortality rate and also to measure the impact of Per capita Net State Domestic Product on infant mortality rate in Tamil Nadu. This analysis has employed the ADF test and ARDL approach. The result of the study shows that IMR got reduced and Per capita Net State Domestic Product increased during the study period. This analysis also revealed that there is a negative relationship between IMR and the economic growth of Tamilnadu. In addition, ARDL bound test result has concluded that per capita Net State Domestic Product of Tamilnadu has long run association with IMR.
Investment Pattern in Indonesia – An Overview
Authors: JebahShanthi P. , Bhuvaneshwari G.
Published: September 2019

As consumption varies across income groups, so does savings and investment pattern vary among investors.The Consumer Spending in Indonesia has increased from 1440498.70 IDR Billion in the third quarter of 2018 to 1441814 IDR Billion in the fourth quarter of 2018. The average consumer spending in Indonesia was 1168680.44 IDR Billion from 2010 until 2018, reaching an all-time high of 1441814 IDR Billion in the fourth quarter of 2018 and a record low of 926097.50 IDR Billion in the first quarter of 2010. This paper aims to examine the preferred investment avenues by Indonesians in Jakarta, Indonesia. The various avenues for investment in Indonesiaare share market, mutual funds, foreign exchange, properties, government bonds and fixed deposit in banks. The development of Islamic mutual funds (sharia) also plays a great role in Indonesia as the performance of Islamic mutual funds being pretty good. One of the reasons why People invest in sharia funds is that,it has got compatibility with Islamic ethics, which people strongly believe in as a part of their culture.
Analysis of the Influence of Net Profit Margin, Return on Equity and Earnings PER Share of the Stock Price Case Study: Manufacturing industry sub-sector chemical industry listed on the IDX 2016
Authors: MuhamadJusmansyah
Published: September 2019

This study aims to analyze the effect of Net Profit Margin (NPM), Return on Equity (EPS) on Stock Price of manufacturing companies listed in the Indonesia Stock Exchange (IDX)  of the observation year 2012 - 2016.The data used are secondary data and analytical methods, using multiple linear regression analysis with the help of Statistical Product and Service Solution (SPSS) program version 23 to obtain a comprehensive picture of the relationship between variables one with other variables. The sample in this research consist of fifteen (15) manufacturing companies group of chemical industry sectors listed on Indonesia Stock Exchange (IDX) in observation 2012 until 2016 with purposive sampling method as sampling method.The results of this study are: (1) Net Profit Margin (NPM) influential on Stock Price, (2) Return On Equity (ROE) effect on Stock Price, (3) Earning Per Share (EPS) effect on Stock Price, (4) ) The results of regression analysis simultaneously influenced the result that Earning Per Share (EPS) effect on Stock Price. As for Net Profit Margin (NPM) and Return on Equity (ROE) does not affect the stock price.
A Study on Factors influencing ERM & Trust among employees in Manufacturing Companies
Authors: Maya Dr. M.
Published: September 2019

This research investigates the effect of Factors influencing ERM & Trust among employees in Machine tools Manufacturing Companies. A good relationship is necessary for the smooth running of any business. A good communication between an employer and its employees is imperative for building a positive work place culture. Gratitude & Appreciations is very important.  ERM main components are (Human Resources Practices, Communication, Trust, Shared Goals and Values, and Leadership Styles). Employee relationship management has emerged as one of the important tool for motivating employees. In this study statistical tools like weighted average & Chi-Square test are used to find out the best factor & Association.
Effect of work life balance and supervisor support on employee retention in Ceramic manufacturing industries in India -An empirical evidence
Authors: Umamaheswari Dr. S.
Published: September 2019

Retention of talented employees has become a serious concern to organizations irrespective of their size and special attention being given to the factors motivating retention. Extant literature predicts that work life balance and supervisor support are the most relevant factors related to employee’s retention. This study examines the impact of above factors over employees of unattended ceramic sanitary ware factories in India. Statistical tools were used for analysis. Key findings reveals that work life balance and supervisor support are the factors having positive influence on retention and supervisor support gives more impact on retention. Implications to organization and suggestion for future research are also incorporated.
Employee Engagement, Service Climate And Behavioural Outcomes In Banking Services
Authors: LAVANYA M.
Published: September 2019

Employee Engagement increases the employee morale whereby it helps to increase productivity which also aims towards maintaining sustainable growth in the organization.

Engaged employee have been observed to possess certain characteristics such as Seek opportunities to improve productivity and are always in a positive frame of mind, Performing  tasks with commitment and diligence, Practicing good inter-personal relationships and coordinate with peers and alsorise to the occasion when required and demonstrate willingness to take on more.
A Study on impact of Depression on Job Satisfaction among College Teachers at Chennai
Authors: Senthilkumar D.
Published: September 2019

The teaching profession is in major turmoil if vast numbers of faculties are dissatisfied with the job of teaching. It would be important and therefore necessary to ascertain which factors influence more in determining stress and level of job satisfaction among the faculties in private colleges. Stress play a key role in determining the level of job satisfaction among the faculties in which stress comes in different forms like pressure from senior faculties, gender and age difference, experience in teaching, working conditions provided by the organization or unfavorable environment, nature of work and salary. The teaching profession is a most respected one and the faculties are to be get respected by any institution for their devotion to the field of education. In recent years faculty members at a large number of colleges expressed stress and not felt comfortable with their nature of job. Many researches have been undertaken in the recent years that consider stress in the private colleges in which the faculties are working. Working as an academician or faculty is a most important job in the field of education as it increases the morale of the society and brings value and credit to the country. Job satisfaction is really a requirement for every employee to improve his standard of living and also his commitment towards his job which makes him not feel stress in his job. This paper focuses on stress and level of job satisfaction among faculties in private colleges in India. Using a sample of 190 faculties and the questionnaire survey revealed that some of the demographic characteristics of the sample were related to stress which shows a decline in the level of job satisfaction. The results also showed that the faculties who reported greater stress were less satisfied with their job, reported not committed to their job because of stress and were more likely to leave their jobs and less likely to adjust to the work environment.
Propensity Of Management Students Towards Ntrepreneurial Venture With Reference To Sivagangai District
Authors: CHIDAMBARAM AL. , NAGARAJAN Dr. P. S.
Published: September 2019

Entrepreneurship plays a significant role for the industrial development which consequent upon the economic and social enhancement of any nation especially for a developing country like India. This empirical research examines the intention swaying among the management student towards entrepreneurship in sivangangai district. Per se entrepreneurship education should be provided for the enrichment and honing of entrepreneurial attitude, skills and instilling confidence. There are several significant factors such as; self-confidence and social entities that wield a strong impact over the student’s intention towards entrepreneurship, entrepreneurial education scouts to eradicate these limitations and to build and instill confidence among the managerial student to become successful entrepreneurs. The central aim of this paper is to identify the determinants of students’ intention and perception towards entrepreneurship among the management students of various educational institutions in sivagangai district. This study is based on the survey conducted among 300 management students of various educational institutions in sivagangai district.
A Study On Impact Of Work Life Related Factors On Employee Engagement In Health Care Sector Workers In Dindigul District.
Authors: JAYARAMAN S. , Sindhya R. , Vijiyalakshmi P.
Published: September 2019

this research aims to find out the intensity of Employee Engagement of the health care sector workers and the relationship between the Work life factors and Employee Engagement of Health care sector workers in Dindigul District. Primary data were used in this research, were collected from 298 Health care workers from Dindigul District. Questionnaire was the major tool used to gather the primary data from the selected sample respondents. For this purpose, a well structured questionnaire was constructed with the help of professionals and the practiced employees of various health care units in Dindigul District. The health care employees were chosen by simple random sampling method. The investigative measures of regression Path analysis, and simple percentage analysis were utilized to find the impact of work life related factors with the Employee Engagement. The maximum Health care workers were generally satisfied with their jobs. The analytical procedure of path analysis multiple regressions was utilized to determine the predicting strength among Work life factors and the employee engagement. This study provides an another view about the importance of Work life factors and Employee engagement for organizational effectiveness and performance .
A Novel Analysis of Wireless Network Monitoring using Wireshark
Authors: Devi P.Prasanya , Kannan R.S. , Ravindran M.
Published: September 2019

In this paper, we describe Wireless networks have seen unprecedented rise in their size and number of users in recent years. This unprecedented rise is attributed to the rise in the number of mobile computing devices. Moreover the amount of data that is handled by these wireless networks has increased in recent years. One such wireless network that is widely used but is still prone to attacks is WiFi. Wi-Fi protocol (IEEE 802.11), over the years has been upgraded many times, but these upgrades have mainly resulted in increase in the overall data rate of the communication. Little has been done to improve the security of the protocol. This research focuses on inherent flaws in Wired Equivalent Privacy protocol (WEP) used by the 802.11 standard, Temporal Key Integrity Protocol (TKIP) which is considered an interim solution to legacy 802.11 equipment. The demand for ubiquitous personal communications is driving the development of wireless networks that can accommodate mobile voice and data users who move throughout buildings, cities, or countries. The objective of this chapter is to provide the fundamentals of wireless networks so that the general readers can be able to easily grasp some of the ideas in this area.
A review of the Multiple Object Detection, Tracking and Recognition in Video Surveillance Systems using different approaches
Authors: Patil C.M. , N Sunitha Y.
Published: September 2019

Moving item location in any video scene and its detection are the 2 significant testing errands in the moving video investigation system which is dynamic in nature. It is trying because of impediment, nearness of shadows, jumbling, dynamic foundation, clamor etc. Detection of moving objects, following, object coordinating crosswise over multi-camera, and reidentification are the fundamental strides of multi camera video investigation system. Multiple object location and following in savvy city video investigation can be created by propriety of society, for example, shrewd observation, savvy stopping, traffic observing, vehicle route, savvy human services and so forth. The objective of this paper is to examine and audit different methodologies towards such different types of moving object detection, its segmentation, histogram equalization, filtering, classification etc…  Also, this survey paper gives a brief idea about the work done by various authors till date in the field of video image processing so that this review papers serves as a base paper for many of the researchers who want to do research in this exciting field of video processing. Some of the drawbacks or the disadvantages of the works that were carried out by the earlier researchers are considered in our research work, studied in brief & problem is being defined along with the objectives in order to overcome some of the deficiencies of the existing algos.
A Review On Rectangular Heat Sinks Under Natural Convection
Authors: Unni Rajshekhar V , Majali Vijay S
Published: September 2019

In the paper review of studies of heat sinks under natural convection is taken up. The discussions are mainly on experimental works carried out on rectangular fin arrays, optimization of heat sink dimensions and heat transfer enhancement. The geometries of heat sinks, fin spacing, fin height, fin length, fin thickness and fin material and base to ambient temperature difference are the important parameters on which heat transfer rate depends. So the design and optimization of the heat sink geometries becomes essential. It was found that the optimum fin  spacing is ranging from 6.1- 11.9mm which gives maximum heat dissipation; the base to ambient temperature difference is 20-1500C. During most of the experimental work carried out a good thermal conductivity material which is cost-effective was chosen.
A Brief Review on Synthesis of Metal Oxide Based Nanocompositesandtheir Photocatalytic Applications
Authors: Sasikanth S. M. , R Ganapathi Raman .
Published: September 2019

Nanocomposite, a multiphase solid material which is having the phases of one, two, or three dimensions less than 100 nanometers. These materials have the physical and chemical properties which depend on the morphology and the interfacial characteristics of the component materials. Metal oxide nanocomposites have proven themselves their importance in the present time with a wide variety of applications in every industrial sector. Wet chemical methods are one of the simplest routes for the synthesis of the metal oxide nanocomposites, and they are cost effective as well. For the synthesis of the complex matrix-based metal oxide nanocomposites, Co-precipitation is the method used. The simple synthesis methods make them unique material for different applications. This review paper discusses the synthesisof metal oxide nanocomposites and their applications.
Electric Arc Furnace (EAF) Modelling and Comparative Study of Flicker Mitigation Techniques
Authors: C Mohan Kumar. , U Vinayaka K.
Published: September 2019

In the steel production, electrical arc furnace EAF is mainly used for melting the scrap iron. In steel production is increased by using EAF. The EAF is an extremely non-linear and massive power load, but due to EAF is stochastic functioning of an EAF, in the research of the power quality enhancement is motivated. The EAF operation power quality is introduced, the power quality negative consequences decides are characteristics and non-characteristics harmonics, voltage flicker effect, low power factor that arises in the electrical network in operation of the EAF. The quality disturbance are harmonics and current flicker. In the dynamic analysis of the power quality to voltage flicker is studied. The dynamic and static analysis of the EAF we taken examined to study the survival of the voltage flicker in the power system, The analysis of the harmonic is conveyed out to current harmonic is clarify under different types of EAF operation in the power system, so that controller, filter and PWM are used. The controller is hysteresis current and vector current are used to reduce the harmonic through the filter. The pulse width modulation generates the sinusoidal waveform. The EAF operation is beyond the permitted levels as per IEEE references, so as to mitigate the harmonic  problems due to an EAF , a rapid dynamic reactive power compensation devices like series passive filter with vector current and hysteresis current controller is being proposed as a solution, The power system has been simulated using MATLAB and the results were tabulated.
Enhancing the Performance of One Dimensional Median Filter
Authors: Sharanabasappa  , Ravibabu P
Published: September 2019

Nowadays, during the process of Image acquisition and transmission, image information data can be corrupted by impulse noise. That noise is classified as salt and pepper noise and random impulse noise depending on the noise values. A median filter is widely used digital nonlinear filter  in edge preservation, removing of impulse noise and smoothing of signals. Median filter is the widely used to remove salt and pepper noise than rank order filter, morphological filter, and unsharp masking filter. The median filter replaces a sample with the middle value among all the samples present inside the sample window. A median filter will be of two types depending on the number of samples processed at the same cycle i.e, bit level architecture and word level architecture.. In this paper, Carry Look-ahead Adder median filter method will be introduced to improve the hardware resources used in median filter architecture for 5 window and 9 window for 8 bit and 16 bit median filter architecture.
Customer Relationship Management Using Data Mining Model
Authors: Balamurugan S. , Selvalakshmi Dr.M.
Published: September 2019

The paper describes marketing insights from Data Mining about new promotions to create, focus on profitability and emphasis on the most profitable promotion that could be sent. The paper shows about the development of predictive modeling, from data mining which provides insights into future customer behavior and customer profitability. Data Mining provides a blueprint and how to define and use customer profile. It shows how to acquire new customers in the most profitable way possible and retain profitable customers. Data mining is an effective method to target at risk-customers with the right marketing promotion and services to keep them loyal. The paper discusses the number of data mining techniques with reference to customer retention for mobile phones (CART, Rule inductions, Ann etc) with a common user interface that the tool can support, an ability to support a number of different types of analysis including classification, prediction, and association detection.
Factors Affecting the Green Purchasing Behaviour of the Customers of Two-wheelers and Three-wheelers in Kerala
Authors: Harikumar Dr.P.N. , Chandrasekar K.S.
Published: September 2019

Green purchasing behaviour or Environment-friendly buying behaviour is the consumption or use of products that are benevolent or beneficial to the environment, sensitive or responsive to ecological concerns. The environmental consciousness, willingness to pay higher price, perceived environmental performance of a product, and company's perceived environmental performance were identified as the factors that will decide the green purchase decision from the available literature and validity through pilot study. This was subjected to two and three wheeler customers in Kerala and the study showed that there are relevant factors which influence the green purchasing behavior.
Rural Consumer Shopping Behavior Towards Organized Retailing (A Special Reference to Rayalaseema Region (A.P), India)
Authors: E Dr. Sunil Kumar.
Published: September 2019

In the present scenario of retail surroundings there are some who love shopping and some who dis-like it. People have many ways when the time comes to where they shop; they can shop from home or venture out to the store. Shopping has never been as fast and convenient as it is today. Technology is more in-advanced and internet usage is growing rapidly. In such an active scenario, what must retailers do to succeed while simultaneously ensuring that the consumer wins. The study of the research is done on the footing of shopping behavior and its satisfaction level towards organized retail by the analysis of regression & ANOVA. It is proved that success of the rural organized business is its quality, promotional, range & merchandise. Also assure product variety and availability of new products to enhance customer loyalty.
Volatility Transmission in Indian Banking Sector
Authors: Prem Cyano , Babu Dr M. , Hariharan C. , Muneeswaran R.
Published: September 2019

Any new information about the economy is transmitted fast and it may influence the financial markets, positively or negatively. The present study used GARCH (1, 1) and EGARCH models, to investigate the volatility of Indian banking sectors indices, namely, Nifty PSU Index and Nifty Private Bank Index of NSE India Ltd. The result of the study confirmed that the high volatility was found in both the bank indices. At the same time, negative information about Indian economics did affect the PSU and Private Bank Sector indices during the study period. Finally, the study concluded that bad news travels fast and it increased volatility more than good. Hence the Government should give more information and awareness programme to the people before the implementation of any economic policy.
Factors Impacting Employee Loyalty – an insight from Process Outsourcing Organisation using R Platform
Authors: Alamelu Dr.R. , Nalini Dr.R. , Amudha Dr.R. , Karthika Ms.V. , Bharathi Ms.S.
Published: September 2019

Employees move out from organsiation for various reasons ranging from personal to official and the cost of hiring employees are also in exponential trend. The investment made in infrastructure, training has initiated organization to focus on employee loyalty. This has grabbed the attention of organizations to turnaround and focus on employee loyalty. BPO/RPO organizations in India are facing the employee attrition from its entry level. As keeping cost leadership is the only opportunity to sustain in the present trend, their investment made over employees builds a kind of conducive environment. Thus the primary objective of the study is to explore organization culture, job security, financial benefits, career development practices, interpersonal relations along with employee commitment towards their loyalty. The study aimed to identify the top three performers in BPO/RPO companies located in four major cities as Chennai, Coimbatore, Trichy and Madurai which is a member in NASSCOM. A sample of 30 employees and 10 team leaders were selected in each city based on simple random sampling and it constitutes 480 samples in total. The collected data was analysed using descriptive statistics, one way ANOVA and multiple regression using R language. The Multiple regression co-efficient reveals that out of seven components organization culture, career development, job security, supervisor attitude and relationship with team members has significant impact over employee loyalty. The other component such as financial benefits and employee commitment has no significant impact on employee loyalty.
Testing Efficiency Of Indian Stock Market With Reference To Banking And Automobile Industries
Authors: Dinesh Dr. S. , Rengarajan Dr.V. , Surulivel Dr.S.T. , Ananthi Mrs.M.
Published: September 2019

This study aims to measure the impact of dividend announcement in Indian stock market and determine the factors which influencing the behaviour of stock market. This study is the nature of empirical research study. Event study has conducted with major industries viz., banking and automobile scripts listed in BSE Sensex. Excess return calculated by using input of CAPM (Capital asset pricing model), average excess return, beta, t-statistics used to determine the significance of event in the Indian stock market. Structural Equation modelling used to measure the relationship within variable and to the determination of efficient market hypothesis. Based on the analysis most of the scripts are having before effect in the market. It means reaction of information in the market place has occurs after reaching the information. Market significantly reacted with the information of dividend. Based on the structural model depicts that excess return and average excess return is the mediating factors determining the efficiency of the market. Hence it is accepted that pour Indian stock market is the nature of semi-strong form of efficiency.
A Study on Effect of Bancassurance Model on The Financial Performance of Selected Commercial Banks
Authors: Latha K. Pushpa , Mallikarjuna Dr. V. , Reddy Dr. T. Narayana
Published: September 2019

The main objective of this study was to investigate the effect of Bancassurance model on the financial performance of selected commercial banks. For achieving the objectives data was collected from 10 public sector commercial bank. The selection of banks is based on simple random sampling. Under the study bank performance as dependent variables and Cost-to-income Ratio, Yield on Advances, Net Interest Margin, Cost of Deposits, Yield on Funds are designated as independent variable. The major outcome of the study is Yield on Advances, Cost of Deposits, Yield on Funds, Cost-to-income Ratio significantly improves Bank performance. Except, net Margin not have a significant impact on performance of bank.
A Study On Spiritual And Wellness Tourism And Its Impact On Quality Of Life
Authors: Dr. N. Manjula  , Dr.T.V.Ambuli
Published: September 2019

Before setting out on an outing or a trip, most explorers will probably solicit the conclusions from their relatives as to which destination to visit, and where they could be accommodated. In this investigation of restricted scope, unmarried and private employees were the most frequent travellers. It is additionally apparent that most explorers will go in their private limit instead of leave on sorted out gathering or different visits. Married couples appreciate the dominant part of relaxation occasions and these have a tendency to radiate from higher income classifications and are well on the way to be in the moderately aged gathering.
Valuation Of Fmcg Company Using Adjusted Present Value Model
Authors: RAJAGOPALAN DR KAMAL KUMAR
Published: September 2019

Valuation is the process of finding the current net worth of the company or finding the fair & market rate of particular company by consider the market rate of the asset of the company, capital structure of the company. For calculating the current net-worth of the company researcher used APV model for the study. Objective of the paper is to find out the current net-worth of the company, the researcher adopted analytical research method. FCFF, WACC, ROIC and growth rate are data analysis tools used for the study are. From this research it is found that company has to focus on increasing its profit by reducing its expenses. Company has to improve their operations in order to increase in the return on invested capital.
Consumer Awareness, Consumer Protection, Service Quality and Loyalty: The Case of Long-term Insurance Consumers in Namibia
Authors: Tjizumaue Magreth B , Govender Krishna
Published: September 2019

Due to the absence of appropriate Consumer Protection legislation in Namibia, there seems to be a lack of consumer protection, which may result in consumers being exploited. Since the literature reveals that Consumer Awareness, Consumer Protection, Service Quality and Customer Satisfaction influence Customer Loyalty, the aforementioned relationship was explored among consumers of long-term insurance products in Namibia. The researcher embedded the study in the Services Marketing and User’s Satisfaction/Dissatisfaction theory and developed a framework for creating a more aware consumer and thus contribute to the growth and survival of the long-term insurance industry in Namibia.  A survey was conducted using a questionnaire, among a judgmental sample of 407 long-term insurance consumers in Namibia and Structural Equation Modelling was used to analyse (eight) hypothesized relationships among the research constructs alluded to in the title of this study. In summary, it was ascertained that if the customers are fully aware (have sufficient knowledge of the products and their consumer rights), they will feel protected against unfair business practices. Furthermore, if they perceive having received quality services, they are more likely to be satisfied with the service provider and will therefore, remain loyal.
A Systemic Approach to Strategies for Green Innovative Products
Authors: Chandrasekar K.S. , Harikumar Dr.P.N.
Published: September 2019

Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,
RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND ECOLOGICAL BELIEF TOWARDS GREEN FOOD PRODUCT
Authors: Vimala B. , Mohankumar Dr.S.
Published: September 2019

This paper deals with the relationship between the consumer behaviour and ecological belief towards green food product. The study was conducted in Chennai, Tamil Nadu. Chennai has the maximum number of organic shops and customers are comparatively aware about green products. The organic shops in Chennai have extended their sales in all varieties of products such as organic vegetables, fruits, cereals, pulses, greens, packaged items and FMCG products etc. These varieties of products attract more numbers of customers.
The Impacts of Different Dimensions of Supply Chain Integrations on Operational Performance Outcome Efficiency in the Fruit Supply Chain Management: A Comparative Study of Kerala and Sidama Zone.
Authors: Chandrasekar K. S. , Mamo Mr. Legesse Gudura
Published: September 2019

The present study was undertaken with main objective of the impact of different dimensions of supply chain integration on operational outcome efficiency in the fruit supply chain on the comparative bases between Kerala state and Sidama Zone. For the purpose of the study, both primary and secondary sources of data/information were comprehensively revised and analyzed. Primary data were collected from 384 the fruit sellers in each study area (Kerala state and Sidama Zone). Whereas Secondary data sources were obtained from review of related books, journals, magazines, internet websites and Horticulture Mission Office, Vegetables and fruit promotions council office, Farm Information Bureau of Kerala State, districts revenue offices, districts' agricultural offices, trade and industry office, health sectors, recorded documents and annual reports in both the study areas. The collected data were organized and interpreted using statistical tools such as percentage, frequencies, means and econometric model i.e. multiple linear regressions. The result of multiple linear regression analysis shows that independent variables such as storage facility, inventory management, transportation access, procurement, internal integrations and eternal integrations were found to have significant effects on the fruits supply chain management operational performance outcome efficiency in both the study areas. Based on the findings, certain recommendations were forwarded to improve the supply chain operational performance of the fruits.
Analysis of web accessibility of site related to textile fashion for improvement of clothing behavior of the disabled
Authors: Choi Jinhee , Kim Jieung , Choi Kyoungho
Published: September 2019

Although both non-disabled and the disabled are entitled to equally enjoy daily life in which they buy and wear apparel, there is serious problem in diverse aspects of reality. The disabled should be also given opportunity to approach web contents related to apparel and to acquire information without discrimination

Methods/Statistical analysis: This study evaluated web accessibility of home pages of domestic societies and government agency, association and research institution, fashion enterprises related to apparel and overseas academic bodies and suggested problems and improvements based on the present situation.
A study of Leakage Ratio for increasing performance of online keyword search advertising
Authors: Lee Jung-Woo , Cheon Seung- , Kim Sung-Hoon , Lim Jin-Ho
Published: September 2019

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement.

Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.
A Study on the Impact of Family-friendly Certification on Financial Performance of SMEs: Focusing on the Manufacturing Industry
Authors: Park Ok-Hee , Na Kwan-sik , Lee Seok-Kee
Published: September 2019

The purpose of the paper is to examine how family-friendly certificates introduced to pursue the compatibility of work and family life affect the financial performance of small and medium-sized manufacturers, and to provide useful information to companies considering the introduction of this system in the future.

Methods/Statistical analysis: Since launching the family-friendly certification business, a total of 312 companies havereceived family-friendly certification in 2015, 38 of which are large companies, 99 public institutions and 175 small and medium-sized enterprises. Among 175 small and medium-sized companies that received family-friendly certification, 91 companies in the manufacturing sector were investigated for financial data from 2014 to 2017 and analyzed through the paired t-test using SPSS.
The mediating effect of job engagement on the relationship between psychological empowerment and social enterprise sustainability
Authors: RimPark Hye- , You Yen-Yoo
Published: September 2019

Unlike non-profit organizations, social enterprises must be sustainable through profit-making activities in order to pursue social purposes.However, the most important of the poor limited resources is also human resources, and for the efficient use of human resources, empowerment should be given to members. This study proves whether job engagement mediates the effect on sustainability when psychological empowerment is given to employees in social enterprises.
The Impact of Emotional Labor on Emotional Dissonance of Face-to-face Service Employees : based on Mediation Effect of Emotional Display Rules
Authors: Lee Seok-Kee , Sung Eun-Joo
Published: September 2019

In this study, we checked whether emotional labor, which is a steadily increasing type of labor in this competitive society, affects the emotional dissonance of face-to-face service employees.

Methods/Statistical analysis: The subjects of this study were service employees who directly interact with customers. The sample consists of 622valid questionnaires collected from May 2018 to August 2018. The questionnaire consists of 17observational variables. Each survey item has a 4 - point Likert scale to eliminate the tendency to neutralize. The study hypothesis was applied to the structural equation model using AMOS22.0 to conduct reliability, validity analysis and hypothesis.
A Study on the Effect of Individual Career Development Activity on the Career Satisfaction
Authors: Jong-Ryul Oh  , Kim2 Eun-Woo , Jang Jung-Ok
Published: September 2019

This study is to suggest implications for individual career development activities.The questionnaire was distributed and collected among 305 people who have had more than one career development activity. The collected data verified the adequacy of the structural equation modeling and its cause-and-effect relationship to each concept.Social networks, hobbies, and acquiring the certificates do not show any significant relationship to career development, but achievement has a significant effect on it. It was found that two jobs have a significant effect on both career development and sense of achievement. It said that career development and sense of achievement have a significant effect on career satisfaction. Since career development and sense of achievement both effect career satisfaction while social networks, hobbies, and acquiring the certificates have a significant impact only on sense of achievement, the main implication of this study is that, by linking the above variables to career development, it is necessary to strengthen the compensation system and support measures that can induce career development in order to improve career satisfaction ultimately. It gives directions to those who want to develop activities..
Targeting Buyers Of Luxury Products And Brand Equity- A Study On Attitude Of Indian Consumers In Hyderabad City
Authors: Kandasamy Dr.C.
Published: September 2019

Understanding the brands and consumer associations is vital for any business in search of to improve its competitive gain in the marketplace, be it a marketers functioning under a visibly defined and targeting brand uniqueness luxury products permits people to identify with others and recognize themselves. The brands can also perform as a pivot between a numbers of rival considerations. For instance, a luxury product brand may be predominantly expensive, but rich in figurative meaning. Luxury is also a product group where many aspects influence the purchasing method and ultimate brand choice. Sympathetic brand selection in the luxury invention purchasing process not only permits valuable insight for consumer, but for any business marketing a product that is rich in significance.
Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh
Authors: Shukla Shubhendu S. , Bajpai Saurabh
Published: September 2019

The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.

In this paper my  efforts are to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores the consumers, they just want to produce and sell the product as and where basis they have no interest to produce or sell products on consumer basis or their interests. As per studies it seems that it is the initial stage for the Indian FMCG sector and as per as the time had passed, the strategy and marketing style of FMCG companies had been changed. As the title of my paper reflects, my focus area is more and more sub-urban areas of the Lucknow city and nearby areas of the Lucknow. I had tried to understand the market of FMCF sector in Lucknow and what the customer says for the products and the one most important aspect that whether the customer are loyal for the company or products or not?
“Entrepreneurship Training and Start-up Behaviour- An exploratory Study”
Authors: A MuhammedSajjad.
Published: September 2019

Entrepreneurship and entrepreneur are some of the widely used words nowadays. Studies have found out that entrepreneurship training increases the entrepreneurial intention in a positive way. This is an exploratory study on founders of start-ups at Maker Village (a technology start-up incubator) at Kalamassery Kerala to find out whether the entrepreneurs have undergone any entrepreneurship training before starting the enterprise and also during the start-up phase and whether such training/ education has any impact on their start-up behaviour. A questionnaire containing 38 multiple choice close ended questions and one open questions were given to the start-ups and 36 valid questionnaires were received in response. Convenience sampling was used for the study.Percentage analysis was done to analyse data, correlation analysis and Chi-square test were also done to validate the results.The study has found out that most of the founders of hi-tech start-ups in maker village Kerala had undergone some training or workshop in entrepreneurship before the start-up phase and during the start-up phase and agree that it had helped them in understanding the business and pursuing their current business respectively.So, the study highlights the importance of entrepreneurship training for budding entrepreneurs even in hi-tech start-ups.
A Meta Analytic Review of the Relationship between Emotional Intelligence and Leadership Effectiveness
Authors: A Augusty P. , Mathew Jain
Published: September 2019

The study evaluates the relationship between Emotional Intelligence and Leadership Effectiveness through a Systematic Review of Literature. The relationship has been evaluated in two steps. First, a Systematic review of literature was done to provide a theoretical framework to link the dimensions of Emotional Intelligence to the elements of effective leadership. Meta-analysis was then used to consolidate empirical evidence of the relationship. The studies for the meta-analysis were sourced from Pro Quest and EBSCO and the correlation coefficients of the studies were analysed. Only articles that presented the direct relationship between the variables were included in the study. The results of the analysis revealed a strong, statistically significant relationship between emotional intelligence and effective leadership. The findings of the study provide evidence for the proposition that Emotional Intelligence and Leadership Effectiveness are interrelated.
HR Disruption: Embracing The Digital Future Of HR
Authors: Bramhani  , Jyothi Dr.P.
Published: September 2019

The present paper aims to provide an overview of digital disruption in HR by integrating discussions, opinions, interviews of HR leaders, and empirical evidences. The paper comprehensively presents the challenges faced by HR in modern organizations, theory of disruption and its relevance to HR. The paper also elaborates the factors influencing the talent demand-supply equation and disruptive trends & opportunities extended by digital technologies in the area of HR.
More Diminutive Scale, Small And Medium Enterprises In Madhya Pradesh-An Inter-District Analysis
Authors: Surjan Sapna , SandeepSrivastava
Published: September 2019

The Micro Small and Medium Enterprises are head in the upliftment of the economies completely. They are fundamental part for the social and money related improvement of a country or a state. The present appraisal deals with the course of MSMEs in Madhya Pradesh. This evaluation endeavours to analyze the expansive database to consider the degree of industrialization in M.P. by doing region quick appraisal. Finally, the paper find there is high neighbourhood contrast being made of MSMEs to the degree full scale number of enrolled units, work and excitement for post development period.