bluuebunny/crossref_metadata_2025 huggingface dataset:
Combining Finite Element Simulation to Analyse the Viscoelastic Mechanical Inverse Problem of Asphalt Pavement
Authors: Shi Feng ,   College of Civil Engineering and Architecture, Shenyang University, Shenyang, Liaoning, 110044, China.
Published: July 2024

Based on the viscoelastic theory, this paper establishes a variety of finite element model structures for asphalt pavements in combination with finite element software, and defines a variety of asphalt pavement damping forms using the ABAQUS program, and designs experimental loading conditions for asphalt pavements. On the basis of the viscoelastic behavior of the material, the viscoelastic intrinsic model of the asphalt pavement is given, and the viscoelastic mechanics inverse problem of the asphalt pavement is designed, and the finite element model is also used to compare the inverse problem with the inverse calculation. The results of the inverse computational comparison of the inverse problem were explored for the viscoelastic mechanical behavior of asphalt pavements, and the changes in the mechanical properties of asphalt pavement structures were analyzed for different braking coefficients, temperature fields, and loading loading frequencies. It is found that the maximum difference error between the inverse calculation results obtained for different asphalt pavement structures is less than 6\%, and the relative maximum error between the inverse calculation and the measured bending settlement value at a distance of 0.3m under 20t load is 12.65\%. Under different braking coefficients and temperature fields, the shear stress and transverse stress of asphalt pavement have obvious trends, and when the loading frequency is 20Hz, the dynamic modulus difference between different temperatures is large. The viscoelastic change of asphalt pavement can be obtained through backcalculation, and its mechanical change can also be analyzed to provide reference for improving the performance of asphalt pavement.
Exploring the Impact of Martial Law on Prominent Economic Sectors: Manufacturing, Financial Services, and International Trade
Authors: Kalmykov Oleksandr ,   PhD Student in Economy, Interregional Academy of Personnel Management, Kyiv, Ukraine., Pokovba Dmytro , Derlytsia Andrii , Petrenko Oksana , Antonova Olha ,   Postgraduate Student, Department of Economics and International Economic Relations, Faculty Economics and Law, Bohdan Khmelnytsky National University of Cherkasy, Cherkasy, Ukraine.,   PhD (Economics), Associate Professor of S. Yuriy Department of Finance, Accounting and Taxation, Educational and Rehabilitation Institution of Higher Education “Kamianets‐Podilskyi State Institute”, Kamianets‐Podilskyi, Ukraine.,   PhD in Public Administration, Associate Professor, Department of Applied Economics, Entrepreneurship and Public Administration, Faculty of Management, National Technical University “Dnipro Polytechnic”, Dnipro, Ukraine.,   Doctor of Science in Public Administration (DSc in PA), Professor, Chief of Public Administration and Customs Department, Faculty of Management, Public Administration and Customs Department, University of Customs and Finance, Dnipro, Ukraine.
Published: July 2024

The imposition of martial law has a significant impact on various sectors of the economy, both domestically and internationally. This impact results from the complex interaction of many factors, including changes in consumer demand, investment risks, disruptions in logistics, and trade partnerships. Therefore, it is important to analyse the impact of martial law on various sectors of the economy to assess the economic consequences of armed conflicts. The study aims to examine the impact of military situations on the manufacturing, financial, and foreign trade sectors of the economy, financial markets, and the business environment. It assesses the economic consequences of military conflicts, identifies the strengths and weaknesses of the economy under martial law, and evaluates the risks and opportunities for investors and entrepreneurs. The proposal is to search for possible ways to mitigate the negative consequences of martial law based on the obtained data. The research was conducted using statistical data analysis, modeling of economic impacts, case studies, SWOT analysis, and expert assessments. The impact of martial law on the manufacturing sectors is analysed, considering risks to the industry, loss of production capacities, changes in demand for goods and services, and the redistribution of resources. The field of finance discusses changes in investment activity, credit risks, the cost of capital, and financial stability. The aspect of foreign trade analyses the impact of military situations on trade flows, currency exchange rates, tariff barriers, and the investment climate. The study’s results will enable the assessment of the impact of martial law on economic activity, identification of vulnerable sectors, and development of strategies to mitigate the negative consequences of military conflicts on the economy.
New Thoughts on the Construction of the Curriculum System of Civic and Political Education for College Students in the Information Age
Authors: Wu Qiong ,   School of Marxism, Hefei University, Hefei, Anhui, 230601, China.
Published: July 2024

With the rapid development of information technology, the curriculum system of college students’ Civic and Political Science course has encountered brand-new opportunities and challenges. This paper proposes an innovative path for the construction of the course system of the Civic and Political Science course, and further proposes a technical framework based on the college course recommendation model and online teaching system on this basis. In the college course recommendation model, a learner portrait is constructed, and a course recommendation method based on the similarity of course portrait and DBN model is proposed. In the online teaching system, the system design is carried out from the two modules of teaching resources and teaching, and the learning effect evaluation method based on DKVMN-FGC model is proposed. In the innovative practice of the Civics and Political Science course, students majoring in Chinese language at University Z are taken as the experimental subjects, and experimental classes and control classes are set up. The experimental class outperformed the control class after the practice, showing a significant difference (P<0.05). The mean values of all aspects in the Civics Teaching Satisfaction Survey are more than 3 and close to 4, and the students are more favorable to the Civics teaching during the practice period. In the evaluation of the effectiveness of Civics teaching, except for the Civics culture, the scores of all primary and secondary indexes are higher than 0.9, and the grades are all evaluated as "good".
Innovative Educational Technologies in University Settings
Authors: Barbashova Iryna ,   Doctor of Pedagogical Sciences, Professor, Professor of Department of Pedagogy, Faculty of Psychological and Pedagogical Education and Arts, Berdyansk State Pedagogical University, Zaporizhzhya, Ukraine., Hetmanenko Liudmyla , Kukhniuk Oksana , Vasylenko Iryna , Snisar Olena ,   Doctor of Pedagogical Sciences, Professor, Professor of Department of Pedagogy, Faculty of Psychological and Pedagogical Education and Arts, Berdyansk State Pedagogical University, Zaporizhzhya, Ukraine.,   Doctor of Pedagogical Sciences, Professor, Professor of Department of Pedagogy, Faculty of Psychological and Pedagogical Education and Arts, Berdyansk State Pedagogical University, Zaporizhzhya, Ukraine.,   Doctor of Pedagogical Sciences, Professor, Professor of Department of Pedagogy, Faculty of Psychological and Pedagogical Education and Arts, Berdyansk State Pedagogical University, Zaporizhzhya, Ukraine.,   Doctor of Pedagogical Sciences, Professor, Professor of Department of Pedagogy, Faculty of Psychological and Pedagogical Education and Arts, Berdyansk State Pedagogical University, Zaporizhzhya, Ukraine.
Published: July 2024

The implementation of modern technologies in the educational process of higher education institutions is becoming increasingly relevant in the context of the digitalisation of society and the need to improve the quality of education. Applying technologies such as e-learning, blended learning, mobile learning, and artificial intelligence requires careful examination of their impact on the educational process and students’ professional competencies. The study aims to analyse and evaluate the effectiveness of modern teaching technologies in higher education institutions. The object of the study includes various forms and methods of using digital technologies in the educational process. The research methodology involves analysing and synthesising existing data, comparative analysis of different technologies, modelling educational processes, and classifying technologies based on their characteristics and application areas. The study results showed that using modern teaching technologies significantly improves the quality of education, enhances student performance, and develops professional competencies. Blended learning and mobile technologies provide flexibility and accessibility to the educational process, which is especially important in the context of distance learning. Artificial intelligence allows the personalisation of the learning process by adapting it to the individual needs of each student. Cloud technologies facilitate collaborative work and access to educational materials, enhancing interaction between students and teachers. The practical significance of the research results lies in developing recommendations for the optimal implementation and use of modern teaching technologies, which will improve the efficiency of the educational process and student preparation for professional activities.
Transfer of Knowledge From the Third-Aged Generation to the Youngest Ones as One of the Forms of Informal Upbringing and Education: Experience of Kazakhstani Families
Authors: Uisinbayeva Aigul Kaldarbekovna ,   L.N. Gumilyov Eurasian National University, Astana, Kazakhstan., Mirici Ismail Hakki , Ismagulova Gulnar Kulmukhambetovna , Kapanova Dameli Ensebekovna ,   Hacettepe University, Ankara, Türkiye.,   L.N. Gumilyov Eurasian National University, Astana, Kazakhstan.,   Academy of Physical Education and Mass Sports, Astana, Kazakhstan.
Published: July 2024

Human capital is the main component of national wealth and with a change in the values of the indicators of its assessors, the magnitude of national wealth changes. It would be natural to experience satisfaction in growing old in a society where social ideas, customs, and traditions, as well as family and national features left from ancestors still survived and developed by educated and well-upvoted youngsters. The aim of this study is to investigate the effect of Kazakhstani educated grandparents’ caretaking on grandchildren from the prism of forming the quality of future human capital of our country. Firstly, we defined benefits of extended families as collective parenting as resources for a more meaningful and qualitative life of children. Secondly, we revealed the influence of education availability of grandparents raising grandchildren. The study adopted a survey method based on both qualitative and quantitative data. The qualitative data were collected using a questionnaire and observation form developed by researchers of the study. The participants were composed of randomly selected 50 people aged 60 and over. The obtained data were analyzed using descriptive statistics such as percentage and frequency as well as qualitative data analysis method such as direct quotations. The result of the study revealed that there is a close connection and respect between generations in extended families, where grandparents teach grandchildren the family values and also pay great attention to their education. Recently, with the independence of the Republic, the national self-awareness of the population has grown, which is clearly reflected in the upbringing of the younger generation. And that is a good sign of the glory and prosperity of a nation.
Digital Teaching Reform and Practice of Labour Education in Colleges and Universities under the Background of New Generation Artificial Intelligence
Authors: Su Fengqi ,   The Second Clinical Medical College of Wenzhou Medical University, Wenzhou, Zhejiang, 325035, China.
Published: July 2024

This paper realizes the digital teaching reform of labor in colleges and universities through digital twin technology, virtual simulation and intelligent machine tools that simulate human thinking. According to different business scenarios to construct the mechanism model of physical entities and establish data model and relationship model. Construct data model library and knowledge model library to achieve mutual feedback between physical entities and virtual space digital bodies. The results show that 62.8% of the students believe that intelligent labor education can improve labor ability and 63.3% of the students believe that it can enhance labor awareness, therefore, intelligent labor education promotes the development of students and has a significant cultivation effect. There is a significant effect in the dimensions of motivation, willingness, attitude and spirit of labor (P<0.05). The frequency of using smart tools to do housework can improve students' value, purpose, attitude, and spirit towards labor (P<0.01).
SOCIO-CULTURAL INFLUENCES ON CONSUMER BEHAVIOR AND BRAND LOYALTY IN AFRICAN MARKETS: A REVIEW FOR U.S. MARKETERS
Authors: Ouboucetta Rajae ,   Master of Business Administration, College of Economics and Management, Zhejiang Normal University, Jinhua, China, Hossen Shakhauat ,   Master of Business Administration and Management, King Graduate School, Monroe College, The Bronx, New York, USA
Published: July 2024

The African continent presents a unique and diverse marketplace for global marketers, characterized by a rich tapestry of cultures, traditions, and social norms that significantly influence consumer behavior and brand loyalty. This review examines the socio-cultural factors impacting consumer behavior in African markets, providing actionable insights for U.S. marketers. Through a comprehensive analysis of recent literature, the study identifies key cultural values, social norms, and community influences that shape consumer preferences and purchasing decisions. Traditional beliefs, family and community values, social approval, peer pressure, and religious influences emerge as critical determinants of consumer behavior. Additionally, the importance of local languages and dialects in marketing communications and the preference for locally-produced goods highlight the need for culturally informed and region-specific marketing strategies. The findings underscore that marketers must deeply integrate cultural insights into their branding and communication efforts to effectively engage with African consumers and foster strong brand loyalty. By adopting these culturally sensitive approaches, U.S. marketers can build meaningful connections, enhance consumer trust, and achieve sustained success in the evolving African market. This review provides a framework for understanding the complex interplay of socio-cultural factors in African consumer markets and offers strategic recommendations for capturing market share and achieving long-term growth.
Estrategias fonológicas para la lectura comprensiva
Authors: Maiguashca Barrera Héctor Moisés , Araque Escalona Juan Carlos
Published: July 2024

La conciencia fonológica es fundamental en el desarrollo de todo lo concerniente a la comunicación, ello a los fines de determinar los significados que resultan luego de la expresión oral. Dicha conciencia fonológica debe diferenciarse de la conciencia fonética que finalmente hace referencia a los sonidos en sí los cuales son contables en las lenguas del mundo. Para mediar los procesos áulicos en torno a la conciencia fonológica se ha implementado una estrategia basada en la lectura en voz alta de un poema en el que se podrán apreciar algunos sonidos de la lengua española productores de significados en función de la entonación, ritmo y articulación por parte del maestro lector quien tendrá la tarea de lograr una meta comprensiva en los estudiantes al leer un texto lírico. El tipo de investigación es de campo ya que las estrategias fueron aplicadas en estudiantes de 2do Grado Paralelo “A” de Educación General Básica – Subnivel Elemental de la Unidad Educativa Canadá; la muestra fueron 11 alumnos de la institución antes referida. El estudio se ubicó en el paradigma positivista con enfoque cuantitativo debido al manejo de datos; debido a ello se constataron los resultados permitiendo a los investigadores analizar datos reales obtenidos en la escuela. En virtud de que se aplicó un pre test y un post, se concluye que el diseño de investigación fue experimental de tipo pre experimental en aras de sus variables de causa y efecto.
Gamificación como estrategia didáctica para fomentar la lectura en estudiantes de la carrera de Educación
Authors: García-Cárdenas Nancy Paola , Castro-Salazar Ana Zulema
Published: July 2024

This article was approached with the aim of implementing gamification as a didactic strategy to promote reading in students of the education career, for which an empirical epistemological approach was used, a descriptive scope, under quasi-experimental applied research. The study population consisted of students from the Education program at the Catholic University of Cuenca, categorized into two groups, 40 students in the control group and 40 students in the intervention group. The results of the post-test, when contrasted with the previous tests between both the control group and the intervention group, reflected important advances in terms of students' interest in reading, the incentive to read texts of interest and also generated a greater promotion of reading among students who were instructed with gamification strategies. From the data obtained and later contrasted through the Student T test, a P value of 0.000 was identified, being possible to conclude that the application of gamification strategies contributes favorably to the reading habits of the participants who were part of the intervention group.
Infografías como recurso didáctico de comprensión lectora: Una experiencia con estudiantes de 8 a 9 años
Authors: Izquierdo-Morales Lourdes Cecilia , Álvarez-Ochoa Robert Iván , Reascos-Vallejo Nelson Cristóbal
Published: July 2024

Currently, technology in the classroom captures the attention of students and increases their interest in the learning process. For this reason, infographics as a teaching resource are presented as visual and academic content that facilitates different levels of perception, useful for the initial learning of students aged 8 to 9 years. In this study, the application of infographics as a teaching resource to improve reading comprehension in basic general education children in Azogues was investigated. The methodology used was quasi-experimental, based on a mixed approach that combines quantitative and qualitative elements. Pre-test and post-test were applied to the students to obtain varied data and enrich the analysis. The expected results will provide valuable information on how this teaching resource can improve the learning process and teaching practice, providing a nuanced understanding of the phenomenon investigated and contributing to the advancement of knowledge in the area of ​​reading comprehension through educational visual resources.
PEMAHAMAN MAHASISWA IBN TEGAL TENTANG AKAD MURABAHAH DALAM PERBANKAN SYARIAH
Authors: Aulia Inayatul , Fahrudin Moh. Fuad , Millah Moh. Rifqi Zainil
Published: July 2024

Bank adalah lembaga perantara keuangan atau biasa disebut financial intermediary. Artinya, lembaga bank adalah lembaga yang dalam aktivitasnya berkaitan dengan masalah uang. Murabahah merupakan jual beli barang pada harga asal dengan tambahan keuntungan yang disepakati. Dalam murabahah, penjual harus memberitahu harga produk yang di beli dan menentukan keuntungan sebagai tambahannya. Penelitian ini bertujuan untuk mengetahui pemahaman mahasiswa ibn tegal tentang akad murabahah dalam perbankan syariah dan memahami tentang akad murabahah secara mendalam. Penelitian ini menggunakan pendekatan penelitian kualitatif yaitu untuk memahami fenomena subjek penelitian dan memaparkan data-data yang diperlukan dalam bentuk deskriptif. Sumber data dalam penelitian ini ada dua cara yaitu data primer dan data sekunder. Prosedur pengumpulan data yang digunakan oleh peneliti yaitu observasi dan wawancara mendalam. Hasil penelitian ini menunjukan bahwa masih minimnya pemahaman mahasiswa ibn tegal terhadap pembiayaan murabahah yang ada di bank syariah. Penjelasan yang telah dipaparkan oleh dua sampel bahwa ada sampel yang kurang paham dan ada yang paham tentang akad murabahah.
PENYELESAIAN SENGKETA DALAM PASAR MODAL SYARIAH
Authors: Hidayaturohmah Leni , Eka Putri Mareta , Rizka Putri Tia , Sulistyowati
Published: July 2024

Pasar modal syariah, yang berlandaskan prinsip Islam dan terbebas dari praktik riba dan spekulasi, tak luput dari potensi sengketa. Penyelesaian sengketa dalam ranah ini memiliki kekhasan tersendiri, memadukan kaidah hukum syariah dan regulasi pasar modal. Proses penyelesaian sengketa pasar modal syariah dimulai dengan identifikasi akar masalah, pemilihan sumber bacaan terpercaya, evaluasi kredibilitas informasi, analisis mendalam, hingga sintesis temuan untuk membangun argumentasi dan kesimpulan yang kuat. Sengketa yang kerap muncul umumnya bersumber dari wanprestasi antar pihak. Penyelesaiannya dapat ditempuh melalui Lembaga Alternatif Penyelesaian Sengketa (LAPS) sesuai peraturan yang berlaku. Penelitian ini, dengan menggunakan pendekatan analisis teks dan sumber data berupa bahan pustaka dan jurnal ilmiah terkait, bertujuan untuk menggali kompleksitas penyelesaian sengketa dalam pasar modal syariah. Hasil penelitian diharapkan dapat menjadi landasan perumusan langkah strategis guna meningkatkan efektivitas dan kepercayaan masyarakat terhadap mekanisme penyelesaian sengketa yang ada, demi menjaga stabilitas dan pertumbuhan pasar modal syariah di Indonesia
IMPLEMENTASI KONVERSI AKAD MURABAHAH MENJADI AKAD MUSYARAKAH MUTANAQISHAH PADA PEMBIAYAAN UMUM DI KOSPIN JASA SYARIAH TEGAL
Authors: Hidayati Khikmatul , Handoko Alip Toto , Fabianto Eko
Published: July 2024

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang menjadi penyebab terjadinya konversi akad di Kospin Jasa Syariah Tegal dan untuk mengetahui pelaksanaan konversi akad yang dilakukan di Kospin Jasa Syariah Tegal, serta bagaimana pandangan DSN-MUI terkait proses konversi akad yang dilakukan di Kospin Jasa Syariah Tegal. Jenis penelitian ini merupakan penelitian kualitatif dengan menggunakan metode field research, Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Sedangkan teknik analisis data dengan menggunakan reduksi data, penyajian data, dan penarikan kesimpulan.  Hasil penelitian menyimpulkan bahwa konversi akad pada Kospin Jasa Syariah Tegal dilakukan berdasarkan surat permohonan yang diajukan nasabah berupa permintaan penurunan angsuran per bulan. Berdasarkan kesepakatan antara pihak Kospin dengan nasabah kemudian dilakukan konversi pada pembiayaan umum dari akad  murabahah menjadi akad musyarah mutanaqishah. Konversi akad murabahah menjadi akad musyarakah mutanaqishah dilakukan ketika penyelamatan pembiayaan tidak dapat diselesaikan dengan strategi sebelumnya dan hanya dilakukan pada nasabah yang masih prospektif. Pelaksanaan konversi akad pada Kospin Jasa Syariah Tegal ini belum sepenuhnya sesuai dengan Fatwa DSN-MUI No.49/DSN-MUI/II/2005, namun pemilihan konversi akad dari akad murabahah menjadi akad musyarakah mutanaqishah sesuai dengan  fatwa DSN-MUI No.73/DSN-MUI/XI/2008
A Study on the Effect of Deleveraging on the Efficiency of Company Fund Utilization: Taking Poly Real Estate Company as an Example
Authors: Wang Qiufei , Zheng Wenyu
Published: July 2024

In 2015, the Central Leading Group of Finance and Economics first proposed the concept of "supply side structural reform". "Supply side structural reform" has gradually become well-known to scholars, and relevant scholars have generated numerous discussions on the discussion of "supply side structural reform", such as the significance of relevant policy implementation. With the continuous promotion of supply side structural reform, the business scale of real estate companies has begun to shrink, no longer adopting the traditional expansion model, continuously reducing debt intensity, adhering to the national policy of deleveraging, and continuously reducing inventory and improving the efficiency of fund utilization. With the continuous progress of the "deleveraging" process, discussions among scholars on the relationship between the leverage level of real estate companies and the efficiency of fund utilization are also deepening. By conducting empirical research on Poly Real Estate Company and analyzing and elaborating on the relationship between the company's leverage level and fund utilization efficiency, it is concluded that the company's leverage level is negatively correlated with fund utilization efficiency. Thus, if the company's leverage level is low, the fund utilization efficiency is high, a high level of leverage in a company results in low efficiency in the use of funds.
Analysis of the Impact of Internet Corporate Social Responsibility and Corporate Competitiveness
Authors: Tian Shengyu , Gao Wei , Han Jiatong
Published: July 2024

In traditional industry, the form is at the bottom of the "smile" curve, with abundant human resources and low labor costs, which can generate ultra-high profits. With the rise of labor costs, we have to choose to move towards both ends of the "smile" curve. High tech technology is undoubtedly the answer to this challenge. Technological progress and possessing the core of technology will comprehensively promote the country's economic development. There are frequent incidents of lack of social responsibility among internet companies. Actively fulfilling social responsibility by internet companies is of great significance for social development and sustainable development of enterprises. This article is based on stakeholder theory to study the impact of fulfilling social responsibility by internet companies on their competitiveness. Exploring the impact on corporate competitiveness from four dimensions: shareholders, creditors, government, and employees. Furthermore, it can be concluded that corporate social responsibility has a positive impact on corporate competitiveness, ultimately achieving sustainable development. Furthermore, by examining the impact of the Internet economy on business operation models, platform based corporate social responsibility in the new economy, and the spillover effects of corporate social responsibility, we will analyze new measures of corporate social responsibility in the Internet economy.
Research on Strategies for Short Video Users to Break the Information Cocoons under the Interference of Barnum Effect
Authors: Xu Ruolin
Published: July 2024

Taking the information cocoons phenomenon of short video users as the research object, this paper analyzes the reasons for the formation of the short video information cocoon phenomenon under the interference of the Barnum effect, and clarifies that the algorithm push mechanism of the short video platform, the personalized psychology and subjective needs of users, and the network environment factors of the short video platform are the main factors that cause the information cocoon. It also discusses the phenomenon of short video information cocoons, which leads to imbalanced user understanding structure, obstruction of free expression of opinions, decreased social responsibility awareness, and its impact on short video operation and development. Subsequently, the paper proposes a series of strategies to enhance user perception, optimize video content quality, optimize platform service construction, strengthen comprehensive platform governance, and promote full government participation. It aims to help short video users break the information cocoons under the interference of the Barnum effect.
Research on Operation and Maintenance Fund Standard of Training Base - Taking Hebei Province as an Example
Authors: Dan Li
Published: July 2024

The purpose of this paper is to study the operation and maintenance fund standard of provincial sports training base, and take Hebei Province as an example. First of all, the definition and function of provincial sports training base are clarified, and its current situation and existing problems are analyzed. Then, the importance of the operation and maintenance funds of the provincial sports training base is emphasized. By comparing and analyzing the funding standards of sports training bases in other provinces in China, the present situation of funding standards of sports training bases in Hebei Province is studied. In view of the sports training base in Hebei Province, the suggestions of infrastructure maintenance funds, sports equipment updating and maintenance funds, personnel training and management funds and comprehensive funding standards are put forward. After the implementation of the fund standard, the effect evaluation are carried out, and the improvement and optimization measures are put forward, and the future research direction is prospected.
Research on the Overseas Market Development of Cultural and Creative Thermos under the Background of Cross-border E-commerce
Authors: Cheng Jinrui
Published: July 2024

In recent years, with the rapid development of social economy and science and technology, the emergence of cross-border e-commerce breaks the traditional international trade old model. At the same time, the cultural industry is booming, and more and more foreigners are attracted by cultural and creative products with Chinese characteristics. Various cultural and creative products go to the overseas market and present diversified characteristics. This paper takes the cultural and creative insulation cup as an example, cross-border e-commerce as the background, studies the development status quo, prospects and trends of cultural and creative products in the overseas market, and puts forward relevant suggestions to empower the cultural and creative insulation cup products.
A Cognitive Study on Slogans in Public Service Advertisements from the Perspective of Conceptual Blending Theory
Authors: Wang Ran , Li Xiuwen
Published: July 2024

As an important communication medium for conveying social values and guiding public behavior, public service advertisements play an active role today, and have a far-reaching impact on the dissemination of culture and the guidance of people’s thoughts. Conceptual blending theory, as one of the important theories in the field of cognitive linguistics, has strong persuasive and explanatory power on cognitive activities. Therefore, this paper analyzes in-depth the meaning construction process of public service advertisements’ slogans by taking the four network models of conceptual blending theory as the theoretical basis. The study aims to uncover how public service advertisements shape the audience’s cognition and attitudes through the promotional language, offering valuable insights for future research and practices in the field of public service advertisements.
Innovation Path of Standardization of Service Trade Under the Background of Digitalization
Authors: Yue Hanqi , Huang Siqi
Published: July 2024

This paper aims to explore the innovative path of service trade standardization under the background of digitalization. With the advent of the digital age, the field of service trade is facing new opportunities and challenges. As an important means to promote service trade innovation, standardization is of great significance to improve service quality, reduce transaction costs and promote international competitiveness. Based on the research results of references, this paper discusses the standardization innovation path of service trade in different fields under the background of digitalization. Taking Hainan's path to enhance the international competitiveness of service trade under the background of free trade zone construction as an example, this paper analyzes the importance and influencing factors of standardization innovation of service trade under the background of digitalization. Secondly, taking the digital transformation path of banks and investment banks, the innovation path of human resource management in institutions and institutions, and the formation path of digital innovation in enterprises as case studies, the paper discusses the specific path selection and implementation strategy of standardization innovation of service trade under the background of digitalization. Further, taking the research on the innovative development path of China's service trade under the RCEP framework and the innovation effect of digital service trade opening as an example, this paper analyzes the impact of standardization innovation path of service trade on international competitiveness and enterprise innovation. This paper explores the practice path and strategy of standardization innovation in service trade under the background of digitalization. The research results show that the standardization innovation of trade in services under the digital background needs to make full use of digital technology, strengthen cooperation among all parties, formulate unified standards and norms, and improve service quality and efficiency.
Impact of Business Model Innovation on Risk Immunization in the Quality Chain
Authors: Yan Yan , Sun Hui , Liu Qiang , Li Hongyan
Published: July 2024

Business model innovations do have an important impact in improving the immunization of the quality chain against risks. Through the introduction of new data collection, analysis and monitoring technologies, enterprises can achieve supply chain visualization and transparency, thereby gaining a more comprehensive understanding of the operation of the entire supply chain. This visualization and transparency can help identify potential quality issues or risk points in a timely manner and improve the monitoring and management efficiency of the supply chain. Through the establishment of a good partnership, enterprises can establish a closer cooperation and communication mechanism with suppliers and partners, share the responsibility for quality, and jointly promote quality management and risk control. It helps to improve the stability and reliability of the entire supply chain. Through the introduction of technical means, such as blockchain, enterprises can realize the full tracking and recording of the product production process to ensure product quality and safety. At the same time, through the establishment of a sound brand protection mechanism, enterprises can effectively prevent the inflow of counterfeit and shoddy products, and protect their brand reputation and market position. By adopting intelligent production technology and supply chain management tools, enterprises can more flexibly adjust their production plans and supply strategies, respond to market changes and risk challenges in a timely manner, and improve the overall immunity to risk in the quality chain.
Comprehensive Measures to Address the Overall Decentralization of Civil Cases: A Case Study of the People’s Court in County S, China
Authors: Jia Lan
Published: July 2024

In order to avoid the overlapping functions of four levels of courts and to better construct a fair and just judicial system that serves the people, the Supreme People’s Court has issued a notice promoting the reform of the functional positioning of four levels of courts. Among them, grassroots courts handle the highest number of cases, have the largest quantity, and are distributed most widely, making them an important focus in the reform of functional positioning. After the reform, civil cases will be comprehensively decentralized to grassroots courts, which means that grassroots courts will handle the majority of civil cases and gradually become the center for civil case adjudication. However, this also brings significant challenges to grassroots courts. Therefore, in order to avoid the negative impact of the comprehensive decentralization of civil cases on grassroots courts, measures such as guidance from superior courts, alternative dispute resolution mechanisms, optimization of personnel allocation at the grassroots level, and improvement of work efficiency are particularly important.
Research on Legal Aid in Zhoukou Countryside
Authors: Hui Yang
Published: July 2024

With the study and practice of the scientific outlook on development activities in depth, governments at all levels pay more and more attention to the livelihood of the people. It is the duty of the government departments to implement the scientific outlook on development and establish the correct view of achievements earnestly. It is the fundamental requirement for the establishment of a harmonious society. As an important means to ensure people's livelihood, legal aid has attracted wide attention from governments and all sectors of society at all levels. The central government has put forward the slogan and strategic deployment of "building a new socialist countryside". The society pays more attention to the issue of "agriculture, rural areas and farmers". However, the foothold of the issue of "agriculture, rural areas and farmers" is the problem of farmers. However, as one of the vulnerable groups in society, farmers need legal help from others or other institutions when they want to protect their legitimate rights and interests by law. At this moment, rural legal aid is becoming more and more important.
Exploring China's Economic Development from the Evolution of Japan's Economic Laws
Authors: Kan Longjie
Published: July 2024

Although Japan's economy has not been the same after the Plaza Accord, it can be said that Japan's economic control measures is very unique and effective as Japan can quickly rise from a backward agricultural country to a new capitalist country before 1914, and quickly recovered from the ruins to become a major economy that can be ranked side by side with the European and American powerhouses. In the field of economic law, Japan has mainly taken what control measures, which experience in the field of economic law can be learned by our country and serve for the contemporary economic development is the focus of this paper, this paper believes that Japan can be adjusted in the independent environment of the economic control measures in a timely manner, and make the measures have been vigorously enforced, and always pay attention to the development of small and medium-sized enterprises is the three major focuses.
Research on the Robustness of Financial Statements of Listed Companies based on Securities Law
Authors: Zhou Shengnan , Li Shuaipeng
Published: July 2024

Based on A sample of Chinese A-share listed companies from 2008 to 2018, this study predicts that the robustness of financial reporting of listed companies will increase significantly since 1998 due to the promulgations of accounting reform and securities law. There is a lack of consistent definition of robustness in the available data. Therefore, based on Bayesian network rule, this paper uses multiple measures, including the change of cumulative accruals, the timeliness difference of earnings response to good and bad news, and the degree of continuous downward bias of net worth relative to market value. The improvement of the comparability and reliability of A-share statements is conducive to promoting the integration of A-share and B-share and deepening the internationalization of China's capital market in the future.
Innovative Explorations of Cross-School Credit-Based Blended Teaching Model for the Course "International Trade Practices"
Authors: Guo Fuhong
Published: July 2024

In order to reform the traditional teaching and learning patterns, college teachers should widely carry out inquiry, individualized and participatory teaching, popularize new teaching patterns such as mixed teaching, and turn the silent and one-way classroom into an interactive place to inspire wisdom, in order to promote undergraduate education and teaching, to achieve the goal of personnel training. The International Trade Practice Course of our university explores and practices the mixed teaching innovation mode of cross-university study credits from two aspects: pre-teaching preparation and online and offline teaching. By means of the methods of observation, literature study and case study, this paper analyses the problems existing in the teaching of international trade practice course in the tradition, and puts forward some suggestions and countermeasures from five aspects: talent training goal, course content setting, teaching mode, course teaching mode and course examination mode. This kind of teaching pattern has promoted the student's independent study ability, has improved the teaching efficiency, and has satisfied the curriculum goal realization the need.
Research on the Importance of University Physics Experiments to Cultivate Students' Scientific Literacy
Authors: Zeng Xiaofang , Cai Yan , Du Guofang
Published: July 2024

University physics experiments are essential to cultivate students' scientific literacy. Science literacy not only helps to cultivate students' innovative thinking, but also has great significance for the development of national science. University physics experiments can effectively promote the cultivation of students' scientific literacy, but there are also some challenges. For example, the teaching staff is insufficient, and the quality of experiments needs to be improved. To solve this problem, effective measures must be taken, such as strengthening the staffing of teachers and improving the quality of experiments. This paper aims to make some suggestions for improvement by exploring the importance of university physics experiments in cultivating students' scientific literacy, hoping to provide help for the next step of practice.
A Study on the Ways to Build a Teacher Team under the Background of the Strong School Project
Authors: Liu Weijie , Sun Huiping , Xu Yarui , Tian Jinrong
Published: July 2024

The construction of the teaching staff is a core element of innovative development in schools. This article takes the school-strengthening project as the background, elaborates on the problems encountered in the construction of the teaching team in today's society, and proposes that teachers should clarify the various roles they play in the teaching process, and can freely switch between various roles to adapt to more teaching needs of students and fulfill corresponding obligations. By pairing teachers and apprentices, improving the teacher innovation reward system to quantify innovation contributions, optimizing the student growth evaluation system, establishing a visual evaluation model, and other targeted methods, we aim to enhance teachers' abilities and cultivate their professional skills and innovative spirit. Under the premise of clarifying the role played, improving the learning ability of teachers at all stages is a continuous driving force for promoting the development of schools towards good and an inevitable requirement for implementing the school-strengthening project.
Research on Teaching and Research Universities Collaborative Enabling of Teaching, Research and Resources
Authors: Luo Feng , Zhou Lin , Zang Hongna
Published: July 2024

Modern colleges and universities are basically facing a prominent problem, how to combine teaching, scientific research and resources to cultivate high-quality talents. In order to solve this phenomenon, this paper takes a university in Sichuan as the research object, and discusses the rational combination of teaching and scientific research from a small paper. At the same time, this paper puts forward the model of 'demand assistance-collaboration drive-collaboration sharing', which focuses on cultivating students' ability to master professional knowledge and solve problems in the field of science. The results show that: First, it is difficult for students to access topics related to scientific research, so they cannot improve their research ability. Secondly, the school's research institutions lack cooperation within and outside the profession. Third, scientific research projects not only lack professional ability, but also lack scientific research resource reserves and auxiliary support. Fourth, compared with the average situation, the proportion of time available for scientific research is 7.44 %; the utilization efficiency of soft resources is 0.23 less than the utilization efficiency of comprehensive resources 0.27, and the utilization rate of comprehensive resources is less than the utilization rate of hard resources 0.28. Finally, some suggestions for improvement are put forward, including five aspects of teaching and scientific research, learning assessment and assessment incentive. This virtuous circle will certainly drive application-oriented universities to better empower students and teachers in teaching, scientific research and resources.
Exploration and Practice of Practical Ability Cultivation of "Aesthetic Design of Weapons" in the Master of Fine Arts Program
Authors: Zhou Xian , Tie Yongzheng , Chu Miao
Published: July 2024

Aiming at the problems of insufficient breadth of curriculum system, limited practice resources, and incomplete knowledge of military aesthetic design in the master's degree of art and design, we take the elements involved in cultivating students' practical ability as the starting point, set up a group of shared professional elective courses of "machinery, art, weapon system and computer" to make up for the knowledge of military aesthetic design; modularize the design ability to expand the practical practice base; implement interdisciplinary "tutor group" to improve the effect of guidance. The pilot practice is carried out in the master's degree group of art design majors to change the existing cultivation mode and build a new cultivation mode oriented to practice, to comprehensively improve the students' practical ability of weapons aesthetics design.
Teaching Reform in Plant Landscape Design Courses Based on Project-Driven Approach
Authors: Li Lifeng , Liu Fuqin
Published: July 2024

Plant landscape design is a crucial discipline within the environmental ecology framework, and mastering its fundamental theories, principles, methods, and skills is of paramount importance to the field of landscaping. However, numerous issues currently exist in plant landscape design courses, including inadequate self-directed learning abilities among students, a lack of practical project experience, and insufficient interdisciplinary integration. Project-driven teaching methodology is a promising approach, this paper explores the necessity of employing project-driven methods in plant landscape design courses and presents practical strategies, including curriculum design, promoting student-initiated learning, emphasizing real-world applications, fostering collaboration and teamwork, and implementing presentation, reflection, and assessment processes. These strategies are anticipated to facilitate improvements in plant landscape design courses, enhance students' practical skills, and develop their overall competence to meet industry demands.