bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor
Authors: Herlambang Herlan , Mulyana Mumuh , Riwoe Febry Lodwyk Rihe
Published: June 2023

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21.

The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05.

Keywords: Brand Image, Product Design and Price Perception on Purchase Decision
Pengaruh Celebrity Endorser Dan Social Media Terhadap Minat Beli
Authors: Erliyantina Mutiara , Fadillah Adil
Published: June 2023

Nowadays we have entered the digital world, everything possible can be controlled from any place through the internet network with gadget devices / smartphones. It makes it easier for human mobility in daily activities including in the business world, especially in the field of creative economy, so that this phenomenon further strengthens the world towards the direction of the digital economy. For example, we are simply familiar with email, website usage, applications, online product management, and online transactions.

The purpose of this study is to analyze the Influence of Celebrity Endorser And Social Media On The Interests of Buying Case Studies On Tokopedia. The purpose of this research is to analyze the influence of Celebrity Endorser tehadap Buy Interest on Tokopedia. To analyze the influence of Social Media on Buying Interests on Tokopedia.And To analyze the social influence of edia and Celebrity Endorser on Buying Interests on Tokopedia The number of respondents is 130 respondents taken who use Tokopedia. Processed with SPSS version 25, the results of the study is Celebrity Endorser has a positive and significant influence on Tokopedia's Buying Interest. Celebrity Endorser has a significant positive effect on Buying Interest indicated by the value of β = 0.184 and p value or sig. = 0.000, Social Media has a positive and significant influence on Tokopedia's Buying Interest. Social Media has a significant positive effect on Buying Interest indicated by the value of β = 0.783 and p value or sig. = 0.021, Celebrity Endorser and Social Media together have a positive and significant influence on Tokopedia's Buying Interests. Based on the test table F obtained the value of F count of 49,668 and table F of 3.07 thus F count greater than F table or (61,862 > 3.07). The R-Square value is 65.9% while the rest is explained by other variables.

 

 

Keywords: Social Media, Celebrity Endorser, Buying Interest
Pengaruh Mobile Banking Terhadap Kepuasan Nasabah
Authors: Antonov Muhamad Putera Ismail , Hassan Filani Zikri , Nurisnaini Neni
Published: June 2023

Tujuan penelitian ini adalah untuk mengetahui pengertian m-Banking secara umum, mengetahui bagaimana pengaruh layanan m-Banking terhadap kepuasan nasabah. dan untuk mengetahui bagimana pengaruh layanan m-Banking terhadap kepuasan nasabah secara langsung maupun tidak langsung. Jenis penelitian ini adalah penelitian kuantitatif dengan metode deskriptif. Populasi dalam penelitian ini adalah nasabah pengguna m-Banking Bank Mandiri dan Bank Central Asia (BCA). Sampel dianggap sebagai perwakilan dari populasi yang hasilnya mewakili keseluruhan gejala yang diamati.  Teknik penarikan sampel yang di gunakan dalam penelitian ini adalah penarikan sampel secara random dengan menggunakan teknik convenience sampling. Hasil dari penelitian ini menunjukkan bahwa kualitas layanan yang terdiri dari reliability, assurance, responsiveness, tangible, dan empathy berpengaruh secara simultan terhadap kepuasan nasabah pengguna mobile banking pada kedua bank yang menjadi objek penelitian, kualitas layanan yang terdiri dari assurance, responsiveness, dan tangible tidak berpengaruh secara parsial, sedangkan variabel reliability dan empathy berpengaruh secara parsial terhadap kepuasan nasabah pengguna mobile banking BCA, Kualitas layanan yang terdiri dari assurance, responsiveness, tangible, dan empathy tidak berpengaruh secara parsial, sedangkan variabel reliability berpengaruh secara parsial terhadap kepuasan nasabah pengguna mobile banking Bank Mandiri.
Pengaruh Gaya Hidup Berbelanja Online, Kemasan Serta Negara Asal Terhadap Keputusan Pembelian
Authors: Mogea Yosua Anugerah , Sujana Sujana
Published: June 2023

This study aims to determine whether the Online Shopping Lifestyle, Packaging, and Country of Origin influence partially and simultaneously on Purchasing Decisions. The population in this study are consumers who have bought at Starbucks Bondongan, Bogor city with a total sample of 250 people. The sampling method used is a non probability sampling method with the type of purposive sampling. The data analysis method uses multiple linear regression to determine the effect of the Online Shopping Lifestyle, Packaging, and Country of Origin on Purchasing Decisions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) The results of multiple regression analysis produce a regression equation: Y = 0.94 + -0.07X1 + 0.132X2 + 0.666X3 + Error or Purchase Decision = 0,94 + -0,07 Lifestyle Shopping Online + 0,132 Packaging + 0,666 Country of Origin. Through this equation it is concluded that every increase or increase of 1 unit in the variables X1, X2, and X3 then Y will increase. While the coefficient of determination (R Square) generated is equal to 0.660 which means that the independent variables (Lifestyle Shopping Online, Packaging, and Country of Origin) have the ability of 65% in explaining the variation of the dependent variable (Purchasing Decision). (2) The simultaneous effect of the three independent variables on the dependent variable is significant as indicated by the calculated F value = 8.239 and the significance value = 0.000. The calculated F value obtained is greater than F table 4.22 and the significance value obtained is less than 0.05 or 5%, so it can be stated that the independent variables (Online Shopping Lifestyle, Packaging, and Country of Origin) together have a significant effect on the dependent variable (Purchase Decision). (3) Variable X1 (Lifestyle Shopping Online) obtained t count of 0.0186 smaller than t table 1.65 and a significance value of 0.0853 or 8.53% greater than 0.05 or 5%, so it can be stated that variable X1 partially (individually) has no effect on the variable Y (Purchase Decision). (4) Variable X2 (Packaging) obtained t count of 2.481 is greater than t table 1.65 and the significance value of 0.014 or 14% is greater than 0.05 or 5%, so it can be stated that the variable X2 partially (individually) influences variable Y (Purchase Decision). (5) Variable X3 (Country of Origin) obtained by t count of 14.416 is greater than t table 1.65 and a significance value of 0.000 or 0% is less than 0.05 or 5%, so it can be stated that the variable X3 is partially (individually ) affect the variable Y (Purchase Decision).

 

Keywords: Online Shopping Lifestyle, Packaging, Country of Origin and Purchasing Decisions
IMPLEMENTASI METODE AAC DALAM PERANCANGAN APLIKASI BERBASIS WEB SEBAGAI MEDIA TERAPI KOMUNIKASI UNTUK ANAK DENGAN AUTISM SPECTRUM DISORDER (ASD)
Authors: Damatraseta Febri Fairuz , Cahyadi Septian , Sutjipto Suci Sri Utami , Laurentia Katarina Andrea , Alghifari Mahesa
Published: June 2023

Autism Spectrum Disorder (ASD) merupakan kelainan perkembangan sistem saraf pada seseorang yang kebanyakan diakibatkan oleh faktor hereditas dengan beberapa gejala, seperti kesulitan dalam interaksi sosial, kesulitan dalam interaksi sosial baik verbal maupun nonverbal, berperilaku terbatas berulang (Stereotype), gangguan proses sensorik dan motorik, Self-regulation. Salah satu metode terapi yang efektif untuk meningkatkan kemampuan anak dalam berkomunikasi dan berinteraksi adalah metode Augmentative and Alternative communication (AAC). Akan tetapi berdasarkan hasil penelitian yang dilakukan, saat ini pengajar di Sekolah Luar Biasa (SLB) merasa masih sulit untuk mengajak orang tua untuk turut aktif dalam mengimplementasikan kembali materi berdasarkan silabus yang telah dirancang. Selain peran pengajar di SLB, orang tua juga memiliki peran yang penting selama proses terapi komunikasi yang sedang dilakukan oleh anak dengan ASD dengan melakukan repetisi pengajaran di sekolah. Oleh karena itu kami mengembangkan aplikasi SpokStar yang yang dikembangkan dengan metode Rapid Application Development (RAD), karena metode ini hanya membutuhkan 30-90 hari untuk merancang aplikasi. SpokStar sendiri merupakan aplikasi berbasis web yang memiliki empat fitur utama, yaitu Flashcard, Kosa Kata, Collection, dan Report. Pada aplikasi ini, metode AAC hanya diimplementasikan pada menu Flashcard dan Kosa Kata. Dengan memanfaatkan SpokStar, komunikasi antara anak ASD dengan orang tua dapat lebih mudah serta mempermudah pengajar dalam mengarahkan orang tua untuk mengimplementasikan pembelajaran yang telah dirancang dalam silabus.
Dampak Automatic Teller Machine Dan Mobile Banking Dalam Menarik Minat Nasabah
Authors: Munandar Aris , Sukartaatmadja Sukandi , Argoputro Stanislaus Bandung
Published: June 2023

Information technology is experiencing rapid development, especially in the banking sector in its products and service systems. Automatic Teller Machine (ATM) and Mobile Banking (M-Banking) are supporting the development of technology and information in banking services. Therefore, to attract customers, banks need to increase customer confidence in banking services, especially the use of E-Banking facilities in Automatic Teller Machine (ATM) and Mobile Banking (M-Banking). The purpose of this study is to determine the effect of the Automatic Teller Machine and Mobile Banking together in attracting customers' interest in Bank Rakyat Indonesia Bogor and also to find out what factors influence customer interest in the use of Automatic Teller Machines and Mobile Banking in PT. Bank Rakyat Indonesia (BRI) Bogor. This type of research is a qualitative research that is quantified, using a non-probability sampling technique with accidental sampling method. Using the Solvin approach in determining the number of samples. The data collection method is using a questionnaire. And the data testing method is using the validity test, reliability test, and classical assumption test. includes normality test, multicollinearity, and heteroscedasticity test. For data analysis method using multiple linear test. And hypothesis testing using simultaneous test, partial test, test of determination. In the results of the preparation of this thesis, it can be seen that the effect of Automatic Teller Machine and Mobile Banking in Attracting Customer Interest at Bank Rakyat Indonesia Bogor has a significant influence and also valid testing in attracting customer interest. Through the role of Automatic Teller Machine and Mobile Banking, customers can fulfill their needs. especially through the use of Automatic Teller Machines and Mobile Banking in the process of transaction activities quickly, precisely and safely. So from the preparation of this thesis the researcher can conclude that the influence of Automatic Teller Machine and Mobile Banking in Increasing Customer Interest at Bank Rakyat Indonesia (BRI) Bogor, where the Automatic Teller Machine and Mobile Banking variables can be a liaison in terms of attracting customers' interest in the activity process. transaction.

 

Keywords: Automatic Teller Machine, Mobile Banking, Customer Interest.
Analisis Hubungan Disiplin Kerja dan Minat Kerja Dengan Kepuasan Kerja Karyawan Pada PT Sartika Jaya Titipan Kilat Medan
Authors: Tumanggor Bagudek , Saragih Marintan
Published: June 2023

Penelitian ini bertujuan untuk melihat Pengaruh Disiplin Kerja dan Minat Kerja Terhadap Kepuasan Kerja PT.Sartika Jaya Titipan Kilat.Populasi penelitian ini adalah Pegawai PT.Sartika Jaya Titipan Kilat. Jumlah sampel yang ada dalam penelitian ini sebanyak 30 data. Variabel penelitian ini terdiri atas dua variabel bebas yaitu Disiplin Kerja dan Minat Kerja satu variabel terikat yaitu Kepuasan Kerja. Hasil pengumpulan data selanjutnya dianalisis dengan menggunakan Uji Validitas, Uji Realibilitas, Regresi Linear Berganda, Uji Parsial (Uji t). Berdasarkan hasil uji Uji validitas menunjukkan bahwa nilai r hitung dari masing - masing indikator variabel Disiplin Kerja dan Minat Kerjalebih besar dari r tabel sebesar 0,3673 sehingga indikator dari Kepuasan Kerja tersebut adalah valid.Uji reliabilitas dari variabel Independent dengan nilai cronbach alpha sebesar 0,965, 0,904 dan0,906, lebih besar dari 0,6 yang berarti Disiplin Kerja dan Minat Kerja tersebut reliable atau handal.Variabel independen yang diuji secara individual dalam mempengaruhi Kepuasan Kerja PT.Sartika Jaya Titipan Kilat, Disiplin Kerja (koefisien 0,350), Minat Kerja (koefisien 0,644).Berdasarkan tingkat signifikasi dari hasil penelitian bahwa Disiplin Kerja dan Minat Kerja memperoleh tingkat signifikasi sebesar 0,003< 0,05 dan 0,000< 0,05. Jadi dapat disimpulkan bahwa berarti Disiplin Kerja dan Minat Kerjaberpengaruh signifikan terhadap Kepuasan Kerja. Sedangkan Kepuasan Kerja, dari hasil perhitungan koefisien determinasi (R2), dapat dilihat atau disimpulkan bahwa variabel independen dalam penelitian ini mampu menerangkan 89,1% variabel dependen (0,891) padaPegawai PT.Sartika Jaya Titipan Kilat. Sedangkan sisanya sebesar 10,9% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini
Pengaruh Modal Kerja Dan Produktivitas Terhadap Profitabilitas Di Masa Pandemi Covid-19
Authors: Wahidhani Eha Hasni , Fitrianti Dewi
Published: June 2023

This study aims to build a decision-making model on the amount of working capital needed to increase business productivity so that it will ultimately increase sales turnover. It is expected that if the sales turnover increases, the company's profit will also increase. Working capital and work productivity of MSMEs as variables that affect the profitability or operating income. While the object of research used is MSME actors in the city of Bogor. This type of associative/correlative descriptive research. Arikunto (2006) states that correlative research is research that aims to find whether or not there is a relationship, how close the relationship is, and whether or not the relationship is meaningful. The population in this study are MSME actors spread across the city of Bogor. In this study, multiple linear regression analysis was not performed manually, but by using IBM SPSS Statistics Version 22. The results showed that there was a significant effect of working capital and productivity either partially or simultaneously or simultaneously on profitability.

 

Keywords: Working capital, productivity, and profitability
Faktor-faktor Yang Mempengaruhi Harga Saham Perusahaan
Authors: Sukartaatmadja Iswandi , Khim Soei , Lestari Maulvi Novia
Published: June 2023

Changes in stock prices fluctuations are influenced by internal factors or also called fundamental factors originating from within the company which are shown in the company's financial statements, and external factors related to the economic conditions of a country. This study aims to determine the effect of Liquidity, Profitability, Inflation, and BI7DRR on Stock Prices in Plantation Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2016-2020 Period, either simultaneously or partially. This study uses quantitative methods with panel data regression analysis using the Eviews version 9.0 program. The results of this study indicate that partially the Current Ratio (CR) variable has no and no significant effect on stock prices, Return On Assets (ROA) partially and significantly affects stock prices, Inflation partially and significantly affects stock prices, and BI7DRR partially partial has no effect and is not significant to stock prices. Simultaneously, the variables Current Ratio (CR), Return On Assets (ROA), Inflation and BI7DRR have a significant effect on stock prices in Plantation Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2016-2020 Period.

 

Keyword : Liquidity, Profitability, Inflation,  BI7DRR, Stock Prices
PENGARUH STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE (2016-2020)
Authors: Manurung Tarida Marlin Surya
Published: June 2023

This research aims to examine various relationships between hypothetical variables. The variables used in this study are capital structure, which is proxied by the debt- to -equity ratio (DER), firm size, which is proxied by total assets, and firm value, which is proxied by the price earnings ratio (PER). This study aims to determine the effect of capital structure and firm size on firm value partially and simultaneously on foods and beverages listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. Samples were taken using purposive sampling method. The population in this study are all industrial companies in the food and beverage sector that have been and are still listed on the Indonesian Stock Exchange for the 2016-2020 period. Out of the 26 population, companies obtained 7 companies that meet the requirements as a sample during the 5 year observation period. Statistical methods used in data processing and analysis are normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, and hypothesis testing with t test and f test. The results showed that the capital structure (X1) had a significant effect on firm value. Firm size (X2) has a significant effect on firm value. Capital structure (X1) and firm size (X2) indicate that they simultaneously affect firm value.
Kinerja Keuangan Bank Pada Masa Pandemi COVID-19
Authors: Pardede Robert Pius , Listari Sinta
Published: June 2023

Dampak pandemi COVID-19 di Indonesia menyebabkan kinerja ekonomi melemah akibat pemberlakuan kebijakan Pembatasan Sosial Berskala Besar (PSBB) untuk mencegah penyebaran Covid 19. Menurut Badan Pusat Statistik, pada tahun 2020 Indonesia perekonomian secara keseluruhan mengalami pertumbuhan negatif sebesar 2,51 persen. Tujuan penelitian ini untuk mengetahui kinerja keuangan bank pada masa pandemi Covid-19. Obyek penelitian ini adalah laporan keuangan perbankan yang terkategori Buku 1, Buku 2, Buku 3 dan Buku 4. Analisis data dilakukan menggunakan uji beda berpasangan. Hasil penelitian ini menunjukkan 

Berdasarkan hasil uji beda dan pembahasan yang sudah dilakukan secara keseluruhan dapat disimpulkan bahwa secara umum terdapat perbedaan secara signifikan kinerja bank Buku 4 yang memiliki modal inti lebih dari Rp 30 trilyun antara sebelum dan semasa pandemic baik ditinjau dari aspek solvabilitas, rentabilitas dan likuiditas. Demikian pula dengan bank Buku 3 yang memiliki modal inti Rp 5 – 30 trilyun terdapat perbedaan signifikan dalam kinerja perbankan selama dan semasa pandemic yang ditunjukkan dengan adanya peningkatan pada nilai CAR dan BOPO serta adanya penurunan pada nilai LDR. Bank pada kategori Buku 2 memiliki perbedaan signifikan pada aspek efisiensi Biaya Operasional yang meningkat dan nilai likuiditas yang menurun serta tidak ada perbedaan signifikan pada aspek capital. Kemudian pada bank Buku 1 tidak terdapat perbedaan signifikan pada aspek likuiditas. Perbedaan signifikan kinerja bank Buku 1 terjadi pada aspek capital yang meningkat dan efisiensi biaya operasional yang menurun.
Kajian Ekowisata Dan Kearifan Lokal Di Kawasan Situgede Bogor
Authors: Srihadi Cecilia V. , Rivaldo Aldo
Published: June 2023

Situgede merupakan asset lingkungan uang berharga bagi ekosistem tanah dan air di Kota Bogor dan sekitarnya. Pemanfaatan produktif wilayah ini, dapat dilakukan melalui ekowisata.  Konsep back to nature, merupakan gaya hidup kekinian yang semakin digemari terutama pascapandemi covid-19. Agar fungsi ekowisata dapat dilakukan secara berkelanjutan, kolaborasi konsep dan stakeholders menjadi sebuah prioritas.

Tujuan dari penelitian ini adalah ingin mengkaji mengenai seberapa besar potensi yang dimiliki oleh kawasan Situ Gede agar dapat memenuhi kritera sebagai destinasi ekowisata di kota Bogor. Analisis data dilakukan menggunakan Teknik analisis deskriptif dengan menguraikan pokok pembahasan secara mendalam dari hasil observasi dan wawancara. Hasil penelitian menunjukkan  bahwa Lokasi SituGede memiliki pengelola yang berbeda, dengan perbedaan konsep pengelolaam wilayah StuGede dari sisi wilayah pemukiman (Lokasi I) dan dari sisi wilayah hutan (lokasi II). Yang juga memberikan pengalaman kunjungan yang berbeda untuk para pengunjung dimasing masing lokasi tersebut.
Pengaruh Harga, Keragaman Produk Tas, Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Di Terminal Tas Bogor
Authors: Hutagalung Destriana Linda , Fadillah Adil
Published: June 2023

Penelitian ini bertujuan untuk menguji pengaruh antara Harga, Keragaman Produk Tas, dan Kestrategisan Lokasi terhadap Keputusan Pembelian di Terminal Tas Bogor. Tujuan penelitian ini adalah 1) Untuk mengetahui besar pengaruh harga, keragaman produk dan kestrategisan lokasi terhadap keputusan pembelian, 2) Untuk mengetahui besar pengaruh pengaruh harga, terhadap keputusan pembelian 3) Untuk mengetahui besar pengaruh keragaman produk, terhadap keputusan pembelian, 4) Untuk mengetahui besar pengaruh kestrategisan lokasi, terhadap keputusan pembelian.

Penelitian ini dilakukan di Terminal Tas Bogor dan menggunakan variabel bebas yaitu Harga, Keragaman Produk, dan Kestrategisan Lokasi. Variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini adalah para konsumen di Terminal Tas Bogor dan Sampel yang digunakan adalah konsumen yang membeli tas di Terminal Tas Bogor, dengan menyebar kuisioner kepada 130 responden. Metode statistik menggunakan analisis regresi berganda, dengan hipotesis uji statistik t dan uji statistif f.

Hasil penelitian uji statistik t ini menunjukkan positif dan signifikan pada variabel Harga (X1) dengan t-hitung lebih besar dari t-tabel (4,991>1,656), Keragaman Produk (X2) t-hitung lebih besar dari t-tabel (3,345>1,656), Kestrategisan Lokasi (X3) t-hitung lebih besar dari tabel (2,693>1,656). Dan hasil penelitian uji statistik F ini menunjukkan positif dan signifikan dengan F-hitung lebih besar dari F-tabel atau (39,176>2,68). Dapat disimpulkan bahwa semua variabel bebas mempunyai pengaruh yang signifikan secara simultan terhadap variabel terikatnya yang berarti ada hubungan yang positif dan signifikan antara Harga, Keragaman Produk, Kestrategisan Lokasi terhadap Keputusan Pembelian.
Pengaruh Emotional Branding, Nilai Pelanggan, Dan Citra Merek Terhadap Loyalitas Pelanggan Starbucks Botani Square
Authors: Raharja Yohanes , Mulyana Mumuh
Published: June 2023

This study aims to determine the effect of Emotional Branding, Customer Value, and Brand Image on Starbucks Customer Loyalty Coffee Botani Square Bogor. The type of research used is explanatory. The population in this study were the customers of Starbucks Coffee Botani Square Bogor, using the Hair et al theory, 190 respondents were taken as samples and the sampling technique used was purposive sampling. The data collection method uses questionnaires, interviews, and documentation. The measurement scale is used likert scale. The data analysis method used is the analysis of structural equation modeling (SEM) using the AMOS Ver program. 22.

From the results of the study, Emotional Branding has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t arithmetic 4.165 is greater than 1.96 or there is a sign of *** on the value of P, while the value of the Customer has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t count 5.142 is greater than 1.96 or there is a sign of *** on the P value and Brand Image has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t count 3.570 is greater than 1.96 or there is a sign of *** on the value of P. While overall Emotional Branding, Customer Value and Brand Image have a positive and significant influence on Customer Loyalty Starbucks Botani Square. It is shown that the magnitude of the effect of Emotional Branding, Customer Value, and Brand Image on customer loyalty is positive with a total influence of 81.8%.

Suggestions in this study, namely Starbucks Coffee Botani Square Bogor must add to their promotional media, and Starbucks must be able to make their website more interactive to make it more attractive. And Starbucks should start making new products or new formulas that can provide more benefits to consumers from consuming Starbucks products. And to increase customer loyalty, can be done by giving a promise or discount.

 

Keywords : Emotional Branding, Customer Value, Brand Image and Customer Loyalty
Pengaruh Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Starbucks Di Kota Bogor
Authors: Isyana Pauliccia Priska , Sujana Sujana
Published: June 2023

Tujuan dalam penelitian ini (1) Untuk mengetahui pengaruh Gaya hidup konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (2) Untuk mengetahui pengaruh Kelas sosial konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (3) Untuk mengetahui pengaruh hubungan antara Gaya hidup dan Kelas sosial terhadap Keputusan pembelian Produk Starbucks. Jumlah responden dalam penelitian ini berjumlah 350 responden yang diambil dari masyarakat di Kota Bogor. Data penelitian diolah menggunakan SPSS dan tools LISREL 8.80. Hasil dari penelitian (1) Gaya hidup dan kelas sosial berpengaruh positif terhadap keputusan Pembelian pada Starbucks Coffee Shop di Kota Bogor. (2)Gaya hidup mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. (3) Kelas sosial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. Berdasarkan dari persamaan ini, pengaruh gaya hidup terhadap keputusan pembelian sebesar 0.78, serta besar pengaruhnya kelas sosial terhadap keputusan pembelian sebesar 0.14 dan selanjutnya besarnya kontribusi gaya hidup dan kelas sosial secara bersama- sama sebesar 0.81 dan sisanya 0.19% dipengaruhi oleh faktor yang tidak diteliti.

 

Kata kunci : Gaya Hidup, Kelas Sosial, dan Keputusan Pembelian.
Pengaruh Persepsi Harga Dan Promosi Penjualan Terhadap Minat Beli Konsumen Restoran
Authors: Kurniawan Rafli , Gendalasari Gen Gen
Published: June 2023

The purpose of this research was to determine the factors of Price Perception and Sales Promotion which can affect buying interest in A&W Fast Food Restaurant products. This research use independent variable (Price Perception and Sales Promotion) and dependent variable (Purchase Interest). This research was conducted in Bogor, with the data collection method using a questionnaire distributed to 100 respondents. The research data was processed using the SPSS program. The results of this study are (1) Price Perception has a positive and significant effect on Purchase Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.545 and a significance value of 0.000. (2) Sales Promotion has a positive and significant effect on Buying Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.296 and a significant value of 0.002. (3) Price Perception and Sales Promotion have a positive and significant effect on Buying Interest in A&W Fast Food Restaurant products with a calculated F value of 52.162 and greater than F table 2.46 with a significance value of 0.000.

 

 

 

 

Keywords: Price Perception, Sales Promotion and Purchase Interest.
Investigasi Hubungan Struktural Antara Cita Makanan, Kepuasan Makanan, Dan Kualitas Kuliner Terhadap Niat Berperilaku
Authors: Mustafa Astia Aurelia , Sujana Sujana
Published: June 2023

This study aims to determine whether Food Image, Food Satisfaction, and Culinary Quality have partial and simultaneous effect on Behavioral Intentions. The population in this study are consumers who have visited the Culinary Tourism center of Bogor City with a total sample of 200 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Food Image, Food Satisfaction, and Culinary Quality on Behavioral Intentions. Data testing was carried out using IBM SPSS Statistics 24 Software.

The results of this study are the results of the respondent's answer index table 4.6 Respondents' opinions of food image indicators with an average variable value of 3.84 which means high, table 4.7 respondents' opinions of food satisfaction indicators with an average variable value of 3.82 which means high Table 4.8 Opinions of respondents on the Culinary Quality indicator with an average variable value of 3.56 which means high, and table 4.9 Respondents opinion on behavioral intention indicators with the average variable value of 3.52 which means high. This shows that the Food Image, Food Satisfaction, and Culinary Quality and Behavioral Intentions are good, the company must maintain this situation and further improve, especially the food image so that the company gets more profit or more profits than the company has received before. In this study, it is known that the variables of Food Image, Food Satisfaction, and Culinary Quality have an effect of 55% on Behavioral Intentions and the remaining 45% is influenced by other aspects, so it is recommended for further researchers to explore other aspects that have not been discussed in this study. In addition, further researchers are also advised to increase the number of populations and samples so that the research results obtained can be even better.

 

Keywords: Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions
Pengaruh Promosi Penjualan, Sosial Media Instagram Dan Citra Merek Terhadap Keputusan Pembelian Konsumen
Authors: Ananta Bagas Dwi , Sulistiono Sulistiono
Published: June 2023

The purpose of this study was to analyze the EFFECT OF SALES PROMOTION, INSTAGRAM SOCIAL MEDIA, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS (Case Study on Kopi Kawan Baru in Bogor City)". Sales Promotion, Instagram Social Media and Brand Image have an important role in making Purchase Decisions. The purposes of this study are (1) to determine the effect of sales promotion on purchasing decisions, (2) to determine social media Instagram on purchasing decisions. (3) To determine the brand image on purchasing decisions. (4). To determine the effect of sales promotion, Instagram social media and brand image together, the number of respondents in this study were 160 respondents who were taken from those who knew and had bought new friends coffee in Bogor City. The research data was processed using SPSS version 26 . The results of this study are as follows: (1) Sales Promotion partially affects purchasing decisions with a t-count value greater than t-table (5.797 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H1 is accepted. (2) Instagram social media partially influences purchasing decisions with a t-count value greater than t-table (1.753 > 1.65) and a significant value of 0.082 < 0.05; H0 is rejected H2 is accepted. (3) Brand Image partially influences purchasing decisions with a t-count value greater than t-table (5.096 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Sales Promotion, Instagram Social Media, and Brand Image simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table ( 94.022 > 2.65 ) and with a significance value of 0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Sales Promotion, Instagram Social Media, and Brand Image) are able to explain the variation in the dependent variable (Purchase Decision) of 64.4%, while 35.6% of Purchase Decision is influenced by other independent variables.Keywords: Sales Promotion, Instagram Social Media, Brand Image, And Purchase Decision
Relationship Between Facilities And Infrastructure On Visitor Satisfaction In Bogor Botanical Gardens
Authors: Saragi Charles Parnauli , Pamela Fransisca Givanya , Utami Tiara Ayu
Published: June 2023

The current development of tourism has entered a time when everyone needs tourism to increase creativity, eliminate boredom while working, finding calm, finding local products while traveling, doing business in the scope of tourism, studying the history and culture and language of cultural tribes in Indonesia and foreign countries. Indonesia is a country in the Southeast Asian region, has quite a lot of natural tourism potential and is an attraction for visitors from foreign countries. Bogor Botanical Garden is one of the natural attractions located in the city of Bogor with various types of rare & quite old plants when remembering the age at the first preservation in the Bogor Botanical Gardens. However, the management of the Bogor Botanical Gardens, which is currently under the Indonesian National Research & Innovation Agency (BRIN), is still minimal tourism facilities provided for visitors. This is the background of this research to analyze the relationship between facilities and infrastructure and visitor satisfaction in the Bogor City Botanical Gardens. The research method uses a quantitative approach with a simple linear regression analysis tool. The sampling technique used is nonprobability sampling with purposive sampling technique by taking as many as 100 respondents. The results showed that the variable facilities and infrastructure affect visitor satisfaction, which illustrates that suggestions and infrastructure have a role in visitor satisfaction so that if the manager improves facilities and infrastructure, the satisfaction of visiting will increase. Based on the results of the determination coefficient test, the results of the facility on visitor satisfaction were 72.3% and the remaining 27.7% was influenced by other factors that were not examined in this study.

 

Keyword: Facilities and Infrastructure, Customer Satisfaction, Nature Tourism, Tourism
FAKTOR KEBAHASAAN CERAMAH GUS MIFTAH ANTARA MAKSIAT DAN IBADAH SERTA RELEVANSINYA DENGAN PEMBELAJARAN CERAMAH DI KELAS XI SMA
Authors: Hamidah Nur , Faizah Umi , Santoso Suryo Daru
Published: June 2023

Berbicara di depan khalayak merupakan kegiatan yang tidak mudah bagi sebagian peserta didik. Salah satu bentuk berbicara di depan khalayak adalah ceramah. Berdasarkan penelitian penulis,  pada saat ini masih terdapat peserta didik yang kesulitan dalam berceramah dengan menggunakan faktor kebahasan yang tepat agar ceramah yang disampaikan dapat diterima baik oleh audiens. Oleh karena itu, peserta didik harus mampu memahami penggunaan faktor kebahasaan untuk menunjang keberhasilan berbicara khususnya berceramah. Penelitian ini bertujuan untuk mendeskripsikan: (1) bentuk faktor kebahasaan ceramah Gus Miftah Antara Maksiat dan Ibadah; (2) relevansi media video ceramah Gus Miftah Antara Maksiat dan Ibadah dengan pembelajaran ceramah di kelas XI SMA. Jenis penelitian ini deskriptif kualitatif. Objek penelitian ini adalah tuturan dalam ceramah Gus Miftah Antara Maksiat dan Ibadah. Pengumpulan data menggunakan metode simak, teknik simak bebas libat cakap, dan teknik catat. Hasil penelitian disimpulkan bahwa faktor kebahasaan meliputi: (a) ketepatan ucapan sudah jelas dan tepat; (b) pilihan kata sangat bervarisi; (c) ketepatan sasaran pembicaraan penggunaan kalimat sesuai tingkat audiens. Selanjutnya, relevansi media video ceramah Gus Miftah Antara Maksiat dan Ibadah dengan pembelajaran ceramah di kelas XI SMA adalah adanya kesesuaian antara kompetensi dasar yaitu: KD. 3.24 Menganalisis isi, struktur, dan kebahasaan dalam ceramah berkaitan dengan bidang pekerjaan, kompetensi dasar tersebut relevan dengan objek penelitian ceramah Gus Miftah Antara Maksiat dan Ibadah. Hasil penelitian ini dapat digunakan untuk bahan pembelajaran berbicara di kelas XI SMA.
Can student English competence be measured by using standardized test?: A reflection of previous English examination on assessment policy
Authors: Alfian Alfian
Published: June 2023

Assessment is one the important aspect in education process. However, the assessment that relies on the examination, especially written test cannot describe the student real competence in English especially for speaking skill. This paper presents the reflection of previous policy in the assessment in English subject. This paper argues that there are discrepancy of the assessment practice and assessment theory which is implemented by the ministry of education. In addition, this paper also suggests several methods of assessment in English and provide the principles of language assessment and its implementation in the examination, finally this paper also recommended to accommodate school-based and external assessments.
Investigation of the hydrodynamic characteristics of the elements of the multidimensional seismic streamer research system
Authors: Gusev Alexander L. , Pershin Evgeny A.
Published: June 2023

Seismic methods are one of the main sources of information about the deep structure of the earth's crust covered with water. A promising area of application remains the study of the geological structure of water areas, including for determining the location of deposits of oil, gas and other minerals. Despite the leading positions of the Russian Federation in the world in the extraction of oil and gas from the sea shelves, the technical re-equipment of the seismic survey fleet is carried out slowly and at the expense of the secondary market. In this paper, some issues of designing seismic streamers are considered. The object of research is seismic streamers, consisting of geophones connected in series by sections into one or more lines (streamers). For a more detailed study of geological objects and tracking the parameters of the wave field in the process of field development, multidimensional (three-dimensional) seismic survey is relevant, carried out by a seismic streamer, consisting of many streamers spaced both in depth and in width. In this case, contact between neighboring braids is not allowed. This paper presents the results of calculations of hydrodynamic forces that arise when towing elements of the diversion system of a multidimensional seismic streamer. A method for implementing a multidimensional seismic streamer using hydrodynamic diverters is considered. The value of the required area of the bearing surface of the diverter is determined. Assumptions are made to improve the system.
Overview of the classification of mobile offshore drilling unit semi-submersible by generation
Authors: Kazmin Sergei A. , Lobanov Aleksey V. , Verbitskiy Sergei V.
Published: June 2023

The article describes the diversity of views of specialists in the shipbuilding and oil and gas industries, insurance brokers, analytical agencies, employees of specialized departments and classification societies, as well as drilling contractors and employees of operating companies on the classification of mobile offshore drilling unit semi-submersible, and is reduced to a unified systematization of these opinions on generations of technologies that depend not only on the depth of operation, drilling, loads on the hook and year of construction, but also from other important factors, such as: the presence of trolleys for drill pipes, an active crown block compensator (compensator for vertical movements of drill pipes), the number of personnel, the number of preventers and drilling pumps, the volume of fuel and technical oils on board. This takes into account the usual classification of installations based on their functionality, architectural and structural type, operating area and hydrometeorological conditions. In addition, the work carried out an integrated analysis of the global market of companies in the industry operating in the field of offshore drilling services. The authors of the article, based on the composition of the drilling fleet of the industry leader and the characteristics of ocean technology equipment, offer an up-to-date view of the classification by generations.
Investigation of an unconventional exciter of a toothed stator using software by the finite element method
Authors: Titov Ivan L.
Published: June 2023

In this article we investigate an unconventional design of an exciter having a toothed stator. The main purpose is to check whether the proposed machine can meet the operating parameters specified in the specification. This chapter begins with a description of a current exciter with protruding poles and a description of a design with teeth. The toothed stator is also distinguished by being made of an inexpensive ferromagnetic material such as cast iron. When choosing cast iron, they are guided by the fact that it is already used in industry in other components of alternators, such as bearings and some connecting bushings. The use of cast iron also reduces eddy current losses compared to solid steel parts. Since the path of the magnetic flux in the stator is three-dimensional, the study is carried out using software for 3D finite element calculation. The model of the machine is compared with the experimental results obtained on the layout. Then we make changes to the geometry of the machine to improve its characteristics. In conclusion, we present the balance of active substances of the gear structure and the balance. The obtained results allow us to establish a good consistency of the finished element model with the test results.
The process of modeling the decomposition of petroleum products in water
Authors: Shilnikova Ekaterina A. , Roslyakova Oksana V.
Published: June 2023

Sunken marine power plants are one of the most dangerous types of marine pollution. The reason for this is that various types of petroleum products settle at the bottom of the sea and can remain there for a long time, which causes irreparable harm to the marine and environment. Recently, the problem of decomposition of petroleum products in water has become particularly relevant. Oil and its toxic components can quickly destroy the ecosystem, which will entail dramatic consequences for living organisms. To solve this problem, it is necessary to conduct modeling of decomposition processes, both in laboratory conditions and on real objects. In this article, we will consider the main approaches and stages of modeling the decomposition of petroleum products from sunken ships in water.
Politik Identitas Dalam Pemilihan Gubernur Maluku Utara Tahun 2019
Authors: Fakhrunnisa Fakhrunnisa , Yusuf Alma Nabila
Published: June 2023

Abstract :This study discusses the existence of identity politics in the 2019 North Maluku gubernatorial election. In the 2019 North Maluku gubernatorial election, the couple successfully won with the help of identity politics so that they won the trust of the citizens. In this study, the research method used by the researcher is a qualitative research method. The data used in this study is in the form of secondary data, namely from books, journals, articles, social media and so on. The results of this study are that it can be seen that ethnic identity politics in the 2019 North Maluku gubernatorial election is a political reality that is consciously built by informal organizations and the main party structure, government, and government bureaucratic structures to strengthen nationalist groups in winning political support from the community. or ethnicity. The reconstruction of the national identity politics that prevailed in the PILKADA of North Maluku has also become a dominant political force in. Likewise, the role of informal actors outside the structure of political parties and the bureaucracy has also developed into a political machine that replaces it by supporting its existence and boldly appearing as supporters of candidates who are fighting for the life of the PILKADA.Keywords: identity politics, ethnic groups, multiculturalism. AbstrakPenelitian ini membahas tentang adanya politik identitas dalam pemilihan Gubernur Maluku Utara tahun 2019. Pada pilgub Maluku Utara tahun 2019, berhasil dimennagkan oleh pasangan dengan bantuan politik identitas sehingga mendapat kepercayaan dari warga. Pada penelitian ini, metode penelitian yang digunakan oleh peneliti yaitu metode penelitian kualitatif. Datayang digunakan pada penelitian ini yaitu berupa data sekunder yaitu dari buku, jurnal, artikel, media sosial dan lain sebagainya. Hasil dari penelitian ini yaitu dapat diketahui bahwa Politik identitas pada etnik dalam pemilihan gubernur Maluku Utara tahun 2019 merupakan realitas politik yang secara sadar dibangun oleh organisasi informal dan struktur partai utama, pemerintahan, serta struktur birokrasi pemerintah untuk memperkuat kelompok nasionalis pada memenangkan dukungan politik dari masyarakat atau suku bangsa. Rekonstruksi politik identitas nasional yang berlaku dalam PILKADA Maluku Utara juga menjadi kekuatan politik yang dominan pada. Demikian pula peran actor informal di luar struktur partai politik dan birokrasi juga berkembang menjadi mesin politik yang menggantikan dengan mendukung keberadaan dan dengan berani muncul sebagai pendukung calon yang berjuang hidup PILKADA.Kata kunci:  politik identitas, kelompok etnis, multikulturalisme.
Phytochemical Screening, Composition and In Vitro Antioxidant Activity of Algerian Chrysanthemum coronarium (L.) Extracts
Authors: Belhachat Djamila , Tidjani Rayane , Makhlouf Assia , Balhachat Messaouda
Published: June 2023

The Algerian flora is rich in medicinal plants that are commonly used in folk medicine for the treatment of various diseases. The present study was designed to investigate phytochemical screening, the total phenolic and flavonoid contents, as well as the antioxidant properties of areal parts extracts from Chrysanthemum coronarium (L.) collected from Algiers region in the northeast of Algeria. The organic extracts of this plant were obtained by Soxhlet extraction using three different solvents, namely water, methanol and ethanol. The antioxidant capacity of areal parts extracts was measured using DPPH, ABTS and reducing power assays. The results of our preliminary phytochemical analysis of C. coronarium (L.) areal parts showed the presence of major known family compounds like phenolic compounds, flavonoids, tannins, saponins, terpenoids, quinones, steroids, proteins, alkaloids, quinones triterpenoids, reducing compounds, starch and mucilage with absence of glycosides. The methanolic extract analysis showed a higher yield extraction and the determination of phenolic contents showed a significant value of 208.50 ± 0.25 mg GAE/mg of extract in comparison with the ethanolic extract (164.785 ± 0.04 mg GAE/mg of extract) and aqueous extract (132.642 ± 0.38 mg GAE/mg of extract). Also, the determination of the flavonoid contents revealed that the methanolic extract contained the highest value (23.46 ± 0.08 mg CE/mg of extract) in comparison with the ethanolic extract (21.86 ± 0.17 mg CE/mg of extract) and aqueous extract (12.63 ± 0.32 CE/mg of extract). Concerning the antioxidant properties, interesting values were attained for the methanolic extract which exhibited higher antioxidant activity, namely IC50 = 4.72 ± 0.06 mg/L and IC50 = 2.49 ± 0.01 mg/L for DPPH and ABTS assays, respectively, whereas a value of 2.43 ± 0.02 mg/L was obtained for the reducing power assay. The results achieved confirm the important role of this plant as a source of natural antioxidants.