CURRENT TRENDS OF THE TOURIST DEVELOPMENT OF M. KIEV
Authors: KUDINOVA IRYNA 
Published: August 2023

It is well known that the city of Kyiv is the capital and heart of Ukraine and at the same time serves as a business card for tourists from different countries of the world and shapes the image of the country as a whole. The purpose of the publication is to analyze the current state of tourism development in the city of Kyiv and determine the prerequisites for its development in the post-war period. This study is especially relevant during the period of the full-scale invasion of russia and active hostilities, massive missile attacks and kamikaze drone attacks, which practically stopped the activity of the tourism sector of Ukraine and the city of Kyiv, in particular. To achieve the goal, general scientific methods were used: statistical - with the help of which all the necessary initial information for this study was formed; analysis and synthesis - for the assessment of tourist flows. Using the method of scientific generalization, the relevance of the topic in the conditions of martial law was revealed and the priority directions of the development of the tourist potential of the city of Kyiv were highlighted, taking into account the security situation in the first place. The main vectors of changes that have taken place in the tourism sector in recent years have been studied. It was emphasized that the war in Ukraine significantly changed the sphere of domestic tourism, and it was emphasized that after the war, new tourist destinations and types of tourism will appear in the country. The State Tourism Development Agency of Ukraine noted that travel in Ukraine continues today. Even under existing restrictions (for example, visiting forests and border zones), citizens continue to get to know the highlights and curiosities of Ukraine. And this is understandable, because the human body needs rest, as constant stress is exhausting, and Ukrainians have been living under stress for almost 16 months. The number of subjects of tourist activity, providing tourist services and developing and distributing tourist vouchers, engaged in serving tourists of the city of Kyiv, was analyzed. The rating of tour operators in Kyiv was studied. The level of satisfaction of tourists from visiting the city of Kyiv was determined and substantiated. The main results of the research, which represent scientific novelty, were the identification of interesting directions of tourist routes in Kyiv, among which: gastronomic tours and tourist routes to the destroyed cities of the Kyiv region, the names of which flew around the world: Irpenya, Buchi, Gostomelya, Borodyanka. It was emphasized that the Ukrainian capital has a great tourist potential, which includes historical culture, ancient history, objects of historical heritage, which form the basis of tourist interest. The city of Kyiv has enough resources for the development of various types of specialized tourism, namely: business, youth, cultural and educational, medical, children's, gastronomic, family, military, etc. For their development, the capital has all available infrastructure. The problems for the city of Kyiv are the security situation, improvement of road conditions, solving the problems of driving culture, improving service in places visited by tourists and others. The practical significance of the results obtained thanks to the presented clear algorithm of actions lies in the possibility of their implementation by travel firms and travel agents in their practical activities.