bluuebunny/crossref_metadata_2025 huggingface dataset:
Modern development trends of marketing technologies in Ukraine
Authors: VLADYCHYN Uliana , LOBOZYNSKA Sofiia , SKOMOROVYCH Iryna , IRSHAK Olesia
Published: September 2024

Introduction. The modern stage of the development of the Ukrainian economy requires a constant search for the latest business tools and technologies. Technologies for promoting products and services to the market are gaining special relevance. Marketing activity requires creativity, new ideas and new innovative technologies.
The purpose of the paper is to analyze modern marketing technologies used in Ukraine and to identify the main trends in their development.
Results. Since the beginning of the 21st century, marketing concepts have undergone significant changes due to globalization, the spread of remote services, economic crises, and changing consumer preferences. Well-known marketers predicted a transition from traditional marketing technologies to new tools, an increase in the quality of goods, an individual approach to customers and a systematic approach to the organization of companies. In 2024, in Ukraine, we highlight the following groups of marketing technologies: use of the latest IT for advertising, information collection and analysis technology, focus on consumer identity, data protection, and innovations in communications. In particular, mobile marketing is gaining popularity due to the growing number of smartphone users, the active use of video content, and the involvement of bloggers and influencers. An important role is played by social networks, which integrate with e-commerce, facilitating shopping directly through social networks. Artificial intelligence technologies contribute to deep personalization and automation of marketing processes, and voice search stimulates the adaptation of content for conversational search. Custom content and socially responsible marketing increase brand authenticity. Considerable attention is paid to privacy and data protection. Innovative technologies such as AR and VR are changing the perception of information, creating new opportunities for interaction with customers.
Conclusions. The development of digitalization in Ukraine and the world introduces new trends in the marketing activities of enterprises. Traditional technologies are being replaced by digital technologies that are more progressive and convenient for consumers. At the same time, enterprises should be clearly aware of the need to segment the market and identify customers who are ready to accept new trends in the use of modern, innovative marketing technologies. The further development of the enterprise depends on the thoughtful work of marketers and correctly defined marketing technologies.
The concept of discrimination, its forms and manifestations in accordance with the practice of the European Court of Human Rights
Authors: HOROBETS Illia
Published: September 2024

The paper examines the application of Article 14 of the Convention for the Protection of Human Rights and Fundamental Freedoms, which prohibits discrimination. The author highlights the absence of a clear definition of "discrimination" in the text of the Convention, which complicates its interpretation. Examples from case law, such as the "Belgian Linguistic case" and "Sidabras and Džiautas v. Lithuania", illustrate different approaches to interpretation of the concept of discrimination. The following forms of discrimination are discussed: direct, indirect, discrimination by association, and positive actions. The necessity of considering the specific circumstances of individual cases for objective and reasonable court decision to be made is emphasized. The paper describes how the European Court of Human Rights protects the rights of individuals affected by discriminatory measures or actions, particularly in the context of education, employment, religion, etc. For instance, in the "Belgian Linguistic case," the Court preferred the English version of the Convention's wording, warning against a literal interpretation of the French version that could lead to excessive prohibition of any differentiation. Additionally, the "D.H. and Others v. the Czech Republic" case illustrates the Court's approach to indirect discrimination and the importance of assessing the impact of state measures on specific groups. Positive measures, such as those highlighted in "Horváth and Kiss v. Hungary," demonstrate the Court's stance on the state's obligation to address systemic issues and provide effective protection against discrimination. The analysis underscores the broad scope of Article 14 and the role of the European Court of Human Rights in ensuring non-discrimination across various spheres.
Stock exchange operations in an anti-crisis management system of the enterprise
Authors: NESTERENKO Valentyna , KOVAL Ihor , BOLOTOVA Tetiana
Published: September 2024

Today, in the process of building an effective system of anti-crisis management of the enterprise, more attention should be paid to such less common, but highly effective tools as stock transactions. Anti-crisis management is a certain set of strategic measures and tactical actions aimed at identifying, preventing and overcoming crisis phenomena in the company's activities, as well as impulses that potentially threaten the development of crisis phenomena in the future. The main directions of action are the following: development of the general anti-crisis strategy of the enterprise, ensuring the financial stability of the enterprise, implementation of the risk management system, restructuring of the enterprise and its business processes, personnel and communications management, increasing the efficiency of the marketing system, etc. Speaking about the place of stock exchange operations in the system of anti-crisis management of the enterprise, it should be noted that they can be considered as a tool in the middle of some of the above measures, namely optimization of business processes, improvement of the level of communications and activation of marketing. In all these aspects, the use of exchange operations can be effective. In our opinion, transactions with goods and derivative financial instruments require the main attention. Speaking about the optimization of business processes, the following advantages of cooperation with stock exchange institutions can be distinguished: guaranteed replenishment of production stocks with raw materials and materials of the required quality and quantity due to the conclusion of term exchange agreements for their supply, the forecast level of prices for raw materials and materials, which is fixed during the conclusion of exchange agreements , clearly defined conditions of supply. Access to the stock market also has a positive effect on the level of business communications, because it is the stock exchange that maximally concentrates all interested parties regarding specific types of goods, which contributes to the intensification of business activity. Exchange operations can also be considered as a highly effective tool for activating the marketing activities of the enterprise. In addition to the purchase of raw materials on the stock exchange for your activity, you can use the stock market for the sale of goods manufactured by the enterprise. In this way, the company can guarantee itself future sales in a certain forecasted price range, and accordingly, reasonable planning of the company's performance indicators, cash flows is possible, therefore, it becomes possible to manage insolvency, which is the main crisis impulse for the company.
Methodological approaches to the study of household financial sustainability
Authors: SYDORCHUK Anatolii
Published: September 2024

Introduction. The implementation of theoretical achievements of scientists in the study of household finances is preceded by the development of appropriate methodological approaches for conducting such research. However, a review of the literature has shown that scholars study mainly the methodology of household finances or their material embodiment - financial resources through the prism of using individual methods, without giving a general definition of the concept of methodology. Today, there is no consensus on the interpretation of the methodology of household finance research. This affects the overall development of this area of the financial system. This determines the relevance of developing methodological approaches to scientific knowledge of household financial sustainability
The purpose of the paper is to continue existing research and develop proposals on methodological approaches to understanding the financial sustainability of households. During the study, analysis and synthesis were used as theoretical cognition of ensuring households’ financial sustainability.
Results. The paper proposes dialectical, cognitive and institutional methodological approaches to the study of household financial sustainability. It is substantiated that the combination of such methodological approaches makes it possible to deepen the understanding of the concept of financial stability of households as a single whole, which is characterized by the interaction of external and internal. The process of external interaction takes place with the real economic and financial environment in which the household operates. As for the internal interaction, its essence is manifested through the peculiarities of the structure of the sustainability system, its composition and the interrelationships between the individual structural elements of the households’ financial activity.
Conclusion. The proposed approaches make it possible to deepen the content of the concept of financial sustainability of households as a single whole, which is characterized by the interaction of external and internal. Taken together, the dialectical, cognitive, and institutional approaches discussed form the methodological basis for theoretical and practical research on the processes of ensuring household financial sustainability.
The potential of the enterprise's foreign economic activity: essence and structure
Authors: KALUHIN Vladyslav
Published: September 2024

In the paper, on the basis of resource, functional-target, effective approaches, the foreign economic potential of the enterprise as a set of resources, opportunities and abilities of the enterprise to ensure the achievement of the results of economic activity in the field of international economic relations at the highest possible level is determined. The multifaceted content of the foreign economic potential as a complex component of the economic potential of the enterprise is revealed, the internal resource and performance potentials as well as the potential of external factors and conditions of foreign economic activity are characterized.
The polystructural nature of the foreign economic potential is substantiated and its components are revealed:
– the potential of the foreign trade model of the enterprise's foreign economic activity as a set of resources, capabilities of the enterprise, as well as its ability to conduct effective export-import activities;
– the potential of the production and investment model, the structural elements of which are the resource and productive potential of such types of foreign economic activity as international leasing, franchising, subcontracts, international investments, international production specialization and cooperation, joint entrepreneurial activity;
– the potential of an infrastructural model focused on the provision by the enterprise of consulting, insurance, transport and forwarding, marketing, legal and other services to foreign economic entities.
The structural elements of the potentials of models of foreign economic activity are: marketing potential - a set of resources, opportunities and abilities of an enterprise to ensure the competitive advantages of its products (services) in the target segments of the world market; logistics potential - a set of resources, opportunities and abilities of the logistics system of foreign economic activity.
Business model of international consulting: main characteristics and elements
Authors: SACHUK Roman
Published: September 2024

Based on the analysis of the essence and modern types of business models of enterprises, the basic professional service business model of the international consulting "Consultant" and reveals its main characteristics is substantiates: the B2B model, the modification of the "Producer" business model, the integration of elements of service and digital business models, customer orientation. Based on the Business Model Canvas, the main components of the basic business model of international consulting are revealed: key partners: partner intra-service and inter-service networks of the consulting firm; key activity: providing professional assistance to business organizations in solving problems of international economic activity; key resources: intellectual human, organizational, market; value proposition: the value services of international consulting for the client; relations with clients: client orientation, client-centricity, positive client experience, cooperation between consultants and clients at all stages of the consulting process; channels: omnichannel, cross-channel communications; customer segments: target audiences, customer networks; cost structure; income streams. Client networks as a component of the basic business model of international consulting are characterized and measures to optimize them are disclosed: forming a loyal attitude of clients to the consulting firm, consultants, and services; accumulation and protection of a network of regular customers; forming a positive customer experience; improving the efficiency of consultant-client relations; development of omnichannel provision of professional assistance to clients; ensuring client orientation of the personnel of the consulting firm; management of the value and quality of consulting services; introduction of new consulting services and technologies based on consulting innovations.
The general scientific approaches to the determination of the principles of civil law
Authors: IVANETS Ivan
Published: September 2024

The paper discusses general scientific approaches to determining the principles of civil law. The civil law of Ukraine is characterized by a number of factors, among which an important place is occupied by the principles unique to it. Ensuring stability, legality and justice in civil legal relations, the principles of civil law play an important role in the legal system of any legal state. They determine the essence of the relations themselves and their social orientation, without which uniform law enforcement is impossible. At the same time, those studying general scientific approaches to the definition of the principles of civil law should note that legal science has not developed a single name for this legal category (Ukrainian researchers use different terms: "principles of law", "legal principles", "fundamental ideas", " principles", "guidelines", etc.), nor a unified approach in the aspect of its interpretation of the concept. The principles of civil law in their general scientific context should be understood primarily as its guiding ideas, initial provisions. At the same time, in a narrow sense, the principles of civil law are the legally defined principles of civil legal relations (clearly prescribed in Article 3 of the Civil Code of Ukraine: inadmissibility of arbitrary interference in the sphere of a person's personal life; inadmissibility of deprivation of property rights, except in cases established by the Constitution of Ukraine and the law; freedom of contract; freedom of business activity, which is not prohibited by law; justice, good faith and reasonableness"), in general, the principles of civil relations, which are not only contained in legislation, but also developed by judicial practice and doctrine. We are supporters of the second approach. Since, in general, the principles are the main ideas that form a certain branch of law, reflect the needs and values of society, transform, interact with other legal phenomena, revealing a new law enforcement potential. These are the original guiding rules that in a concentrated form determine the essence of law, its content and purpose in society, express the direction of legal regulation and apply to all subjects of law.
Personnel motivation in the sphere of business management
Authors: BAZYK Oleksandr
Published: September 2024

Introduction. The paper deals with the peculiarities of personnel motivation in the field of business management that organization and use of values management help to strengthen the value of staff identity and is focused on the formation of the value system in the company as a whole.
The purpose of the paper is to study of the personnel motivation system in the field of business management.
Results. The result of the study is the generalization and systematization of the concepts of management of value staff. According to the results of the study, dominant trends in the organizational behavior of employees were revealed, depending on their level and tendency to changes in work. Increasing labor productivity and efficiency can be achieved by using your own potential through a motivational mechanism and makes work interesting. The peculiarities of changes in the work used by employees in organizations do not allow them to reduce the stress of working with people, which inevitably leads to psycho-emotional burnout. The methods used allow to provide the risks of professional burnout, the dismissal of the employee and the reduction of qualitative indicators, as well as to determine the dominant strategy of rethinking their organizational behavior.
Conclusion. Value management integrates economic (labor efficiency) and psychological (involvement, relationships, satisfaction from work). It is an integral part of a developed organizational culture and becomes available only at a certain stage of the company's life cycle. The management of values based on a resource approach allows the leader to improve the economic indicators of the organization at the expense of personal resources of employees (through their involvement, identification of personal values with values of the organization) without the use of additional financial incentives and penalties.
The significance of the social environment to achieve the efficiency of legal regulation constitutional legal relations
Authors: VORONKOV Kyryl
Published: September 2024

The purpose of the paper is to identify the problems of efficiency of legal regulation of constitutional legal relations, to study the impact of the social environment on the efficiency of legal regulation of constitutional legal relations, and also to make proposals for overcoming the problems of efficiency of legal regulation of constitutional legal relations. The paper examines the importance of the social environment for achieving effectiveness of constitutional and legal norms. The author considers the influence of legal awareness, relationship between political culture and implementation of constitutional and legal norms, and the role of economic factors in this context. The importance of legal awareness as a key factor influencing the implementation of constitutional and legal norms is investigated. According to the conclusions of this study, the formation of an informed and highly developed legal consciousness in the society is a prerequisite for successful implementation and observance of constitutional norms. The importance of political culture as a factor determining the attitude of citizens to the political system and legal norms is investigated. It is concluded that a high political culture contributes to the establishment of stability and trust in constitutional and legal norms, and facilitates their effective implementation. It is determined that economic factors can influence the implementation of constitutional and legal provisions through the impact on socio- economic living conditions. The work points to the need to take into account economic aspects in the formulation and implementation of constitutional and legal provisions to ensure their effectiveness. The social environment, such as legal awareness, political culture and economic factors, is key to the successful implementation of constitutional and legal provisions. The integration of these factors into the formulation and implementation of legal norms is strategically important to achieve the goal of a stable and effective constitutional system.
Theoretical and legal issues of defining digital currencies as an administrative and legal phenomenon
Authors: SYTENKO Hryhorii
Published: September 2024

The last decade has seen a rapid growth of innovations in the field of IT technologies, one of the consequences of which was a change in the approach to the payment system – for the first time in human history, electronic records rather than real funds were provided in exchange for goods and services, which made it possible to represent money and currencies in a virtual form. The emergence of cryptocurrencies and the development of electronic payment systems have created the basis for the emergence of digital currencies, a technological innovation that performs the exchange functions of money, but operates outside the modern banking sector and has developed outside the supervision of monetary regulators. Since the first digital currency, bitcoin, was created, the digital currency market has been growing rapidly and has already become significant for the global economy. Currently, digital currencies are widely used in the economic and legal environment of Ukraine. Despite certain attempts by the national legislator to regulate relations in the field of digital currencies, a number of aspects remain unaddressed by the legislator, there is legal uncertainty regarding activities related to digital currencies, there is no regulation of the procedure for the activities of entities providing services in the field of digital currencies, and, most importantly, the terminology for defining the definition of digital currencies in the legal plane is not regulated at the doctrinal level. This is important in the context of the development of administrative law and the related phenomenon of "digital currency". The purpose of the paper is to study the theoretical and legal issues of defining digital currencies as an administrative and legal phenomenon. The paper examines the definition of the category «digital currency» – a digital object intended for payment functions contained in the form of a set of electronic data (digital code or designation) in an information network operating on the basis of distributed ledger technology, the circulation of which is regulated by administrative law. The analysis has shown that there are numerous approaches to understanding legal relations in the field of digital currency circulation. These relations are based on the principles of discretion and equality of the parties with a mandatory method of legal regulation. Therefore, administrative legal relations in the field of digital currencies are social relations regulated by administrative law regarding the possession, use and disposal of digital currencies in accordance with the rules of administrative law.
The deposit insurer’s capacity assessment in the context of impact on the financial system stability
Authors: SEMENOH Andrii , TKACHENKO Dmytro
Published: September 2024

The paper is devoted to the development of a scientific and methodological approach to determining the indicators of the deposit insurer's ability to influence the financial system stability.
The scale and complexity of the tasks of ensuring the immediate and gradual reconstruction of Ukraine, high dynamics and proper quality of economic growth, the functioning of the economy in the conditions of war and a constant external threat actualize the issue of increasing domestic investment potential and intensifying the transformation of household savings into investments. It creates challenges for the deposit insurance system.
In the research structural and logical analysis, induction, comparison, and relative values were used.
The capacity of a deposit insurer in the context of its impact on financial stability should be considered in the context of operational, resource and payment capacity, each of which can be assessed by an appropriate indicator.
The operational capacity reflects the ability of the deposit insurer to influence the situation in the deposit market and perform the function of deposit guaranteeing. The normative value of the operational capacity indicator in Ukraine is proposed to be set at the level which, in the conditions of the dynamic banking sector of Ukraine and the deposit market as its component, will allow considering the slightest deviations of the indicator (μ+2σ).
The resource capacity reflects the coverage level of guaranteed deposits by the insurer's financial resources. The normative value of the resource capacity indicator in Ukraine is proposed to be set at the level of 0.8%, which meets the requirements of Directive 2014/49/EU of the European Parliament and of the Council.
The payment capacity reflects the sufficiency of the deposit insurer's financial resources to pay compensation to depositors in the future. The normative value of the payment capacity indicator in Ukraine, by analogy with the indicator of the ratio between insurance technical reserves and the average value of insurance payments, is proposed to be set at least 1 in annual terms and not less than 12 in monthly terms.
Problems of adapting management reporting to the information needs of the economic security system
Authors: LAZARYSHYNA Inna
Published: September 2024

Critical and catastrophic operational, financial, tax, investment, socio-economic, environmental risks are characteristic of operational activities and economic processes taking place in business structures under martial law conditions. One of the important reasons for this is the lack of an established system of economic security. In turn, this is a consequence of the insufficient level of information provision of the economic security management system. Therefore, it is urgent to solve the problematic issues of improving effective management reporting. The purpose of the paper is to justify and improve the classification of management reporting of enterprises and clarify the structure of management reporting for information support of decision-making regarding economic security. To achieve this goal, the following tasks are defined and solved in the paper: formulation of a conceptual approach to the classification of management reporting according to management levels; clarifying and supplementing the main tasks of the economic security system; improvement of the structure of management reporting based on the systematization of factors of ensuring the economic security of the agrarian sector, taking into account the functional approach. In the paper, based on the identified factors of external and internal threats to the agricultural sector, the list of management tasks of the economic security system is specified. Monitoring the effectiveness of the economic security system is impossible without appropriate information support in the form of management reporting. The paper specifies and supplements the classification of types of management reporting adapted to the information needs of the economic security management system. The structure of management reporting has also been improved based on the systematization of factors for ensuring the economic security of the agrarian sector, taking into account the functional approach. The goal of the paper has been achieved, the task has been completed.
Modern legal problems of application of countermeasures as a type of international responsibility
Authors: BILETSKYI Yevhenii
Published: September 2024

The paper highlights of the current legal issues of applying countermeasures as a type of international responsibility. The study focuses on the fact that the concept of countermeasures and the mechanism of their application in modern international law is undergoing transformation and modernisation. Attention is drawn to the urgency of solving the legal problems identified by this study, which is inextricably linked to the conduct of hostilities in Ukraine. Among the legal issues which need to be urgently addressed by legal science and practice, the paper lists the following: formation of a modern concept of countermeasures in international law, taking into account the purpose of their application to the offending State, which is relevant to the time; construction of the so-called ‘roadmap’ for the application of countermeasures, in particular, with regard to the types and procedures which may be applied; use of countermeasures in cyberspace and use of collective countermeasures. The study substantiates the generalisation of the purpose of applying countermeasures as a way to encourage the offending State to fulfil its obligations to the international community. The paper proves the need to build such a ‘roadmap’ for the application of countermeasures, including the use of countermeasures in cyberspace. Attention is drawn to the recognition by legal science and practice of the possibility of applying collective countermeasures, subject to strict limitations in the application procedure. It is emphasised that the list of legal issues in the field of application of countermeasures in modern international law is not exhaustive. In modern international law, there are a number of legal and practical problems related to the application of countermeasures which need to be addressed through further scientific discussions and subsequent improvement of international norms, taking into account the problems outlined in this study.
Development of the information system for managing the output volume of a manufacturing enterprise considering demand
Authors: PRYKHODCHENKO Oksana , OSTRIANYN Serhii
Published: September 2024

This paper examines the integration of information systems for optimizing the management of production output volumes at manufacturing enterprises, considering demand. The research highlights the critical role of integrated information systems in enhancing the operational efficiency, decision-making processes, and overall competitiveness of manufacturing companies. Ultimately, an integrated information system ensures effective dissemination of valuable information throughout the organization, leading to increased efficiency and profitability for manufacturing companies. The paper emphasizes the importance of integrating demand forecasting, production, warehouse planning, and advertising to optimize operations in industries facing cyclical demand fluctuations. By simultaneously addressing these aspects, companies can minimize costs, improve decision-making consistency, and enhance overall efficiency. The research addresses the issue of planning production volumes, ensuring warehouse resource availability, and stimulating demand through advertising activities, often considered separate business functions. However, all these functions aim to achieve the commercial enterprise's goal of maximizing profit. In modern conditions, any enterprise is a complex system characterized by emergent behavior and interdependence of its components. To maximize the profitability of a manufacturing enterprise, its sales volumes must match the demand, which depends, among other factors, on the effectiveness of demand stimulation through advertising. The ability to meet demand is determined not only by production volumes, which may vary over time, but also by warehouse stock levels, which depend on the available capacity of owned and rented warehouses. The paper proposes an integrated optimization of production output and advertising using economic and mathematical models. The research object is the production and sales activities of an enterprise. The research tasks include forecasting demand for the enterprise's products, determining optimal warehouse capacity, evaluating the effectiveness of advertising campaign elements in influencing demand, optimizing the set of advertising campaign elements, optimizing production output, and developing an integrated information system to support these optimization processes.
Essence and stages of e-insurance development in Ukraine
Authors: KATERNIAK Oleh
Published: September 2024

The digitalization of all economic sectors, Ukraine's path to European integration, and the need for consumers to have fast, remote, and convenient insurance services highlight the relevance of implementing electronic insurance in the insurance market.
This paper is dedicated to defining the essence of electronic insurance in the context of the digitalization of the insurance market and exploring the main stages of the development of electronic insurance in Ukraine, which has undergone rapid and technological changes since the first sale of an electronic compulsory civil liability insurance policy in 2018. Legislative and regulatory acts governing the process of electronic insurance have been studied.
It has been found that the introduction of the electronic compulsory civil liability insurance policy, and later the electronic Green Card, has had a maximally positive impact on the development of the insurance market as a whole and has become an integral part of its innovative and technological breakthrough.
It is emphasized that market participants have received additional technological tools for conducting their activities, which positively affects the development of their business and the insurance market as a whole. The further application of digital technologies, artificial intelligence, implementation of customer-oriented interface solutions, integration of all insurance products, and corresponding legislative groundwork will lead to the gradual increase of the share of electronic insurance in Ukraine, which will positively impact the entire financial market and economy in general.
It is proven that the establishment of electronic insurance is an integral part of the development of the digital economy and innovative technologies in all areas of economic activity. E-commerce, electronic document management, 4-5G communication, the relentless shift of consumers to touchscreen phones, the use of technological and convenient mobile applications, the implementation of CRM systems, and various innovative solutions have allowed the provision of insurance services to reach a new level while optimizing costs.
Fast fashion en Centennials: Factores clave en la decisión de compra del consumidor
Authors: Sanay Quito Scolyn Nicole , Bonisoli Lorenzo
Published: September 2024

El presente estudio analizó el comportamiento del consumidor centennial ecuatoriano en el contexto del fast fashion, con el objetivo de identificar los factores que influyen en la comodidad de decisión de compra. Se realizó una investigación empírica con enfoque cuantitativo y alcance exploratorio, utilizando un muestreo no probabilístico por conveniencia. Se aplicó un cuestionario estructurado con 4 preguntas descriptivas y 43 ítems medidos con una escala de Likert de 7 puntos. Los resultados fueron analizados a través del modelo de ecuaciones estructurales (SEM). Los resultados indicaron que la autoeficacia y la inspiración del consumidor son factores significativos que afectan positivamente la comodidad de decisión de compra. Como conclusión que las estrategias de marketing que se enfoquen en personalizar las experiencias de compra y utilizar imágenes motivadoras pueden mejorar la comodidad de decisión de compra en este grupo demográfico.
Determinación del Riesgo Cardiovascular en Derechohabientes de 40 a 65 Años de la Unidad de Medicina Familiar N° 57 Utilizando la Herramienta SCORE
Authors: Guzmán Morales Mayra , Moreno Barrón María Marina , Moreno Barrón María Marina , Fuentes Rivero Ricardo
Published: September 2024

El presente estudio transversal descriptivo y retrospectivo tuvo como objetivo determinar el riesgo cardiovascular en derechohabientes de entre 40 y 65 años de la Unidad de Medicina Familiar N° 57 en Irapuato, Guanajuato, utilizando la herramienta SCORE. Se revisaron 253 expedientes clínicos, evaluando factores de riesgo como hipertensión arterial, diabetes mellitus tipo 2, dislipidemia, obesidad y tabaquismo. Los resultados mostraron que el 48% de los pacientes presentaban un riesgo cardiovascular bajo, el 36% un riesgo moderado y el 16% un riesgo alto. Los hombres presentaron un mayor riesgo en comparación con las mujeres, especialmente en los grupos con obesidad y tabaquismo. Estos hallazgos subrayan la necesidad de intervenciones preventivas inmediatas y un enfoque más agresivo en el manejo de factores de riesgo modificables en la atención primaria para reducir la incidencia de enfermedades cardiovasculares.
Análisis Exploratorio Secuencial de la Implementación del Proyecto Curricular de una Región Altoandina del Sur del Perú
Authors: Paredes Figuero Luz Marina , Pachari Díaz Waldir , Coa Serrano Peggy Griselda
Published: September 2024

Fondo: El diseño curricular es un proceso investigativo clave para el éxito, calidad y pertinencia del plan educativo. Objetivo: Explorar los aportes relevantes del Proyecto Curricular Regional de Puno, en el aspecto pedagógico y el sociocultural. Material y Métodos: Se adoptó una perspectiva mixta con preponderancia cualitativa para la investigación. La población del estudio está constituida por 151 docentes de instituciones educativas seleccionadas para la implementación del Proyecto Curricular Regional, además de 3 expertos en el campo. La muestra fue de tipo no probabilística. La recolección de datos se llevó a cabo mediante entrevistas y encuestas. Este enfoque se fundamenta en una postura holística, permitiendo que la integración de la información recolectada proporcione un análisis exhaustivo y global del objeto de estudio. Resultados: Los aportes pedagógicos del Proyecto Curricular Regional (PCR) de Puno incluyeron la implementación de la "problematización" como metodología clave para planificar sesiones de interaprendizaje, alcanzando un alto nivel de pertinencia. Socialmente, el enfoque socio-filosófico del PCR, basado en la racionalidad andina y el principio del "Buen Vivir", también demostró ser altamente coherente con la cultura e idiosincrasia regionales. Esto contribuyó a fortalecer la identidad cultural y autoestima de los estudiantes, promoviendo su desarrollo personal. Conclusiones: La implementación del Proyecto Curricular Regional (PCR) de Puno contribuyó significativamente al avance pedagógico y social, tanto a nivel regional como nacional.
Adherencia Terapéutica en Adultos Mayores con Diabetes Mellitus Tipo II
Authors: Mera Zapata Estefanía Pamela , Quishpi Lucero Verónica Cecilia
Published: September 2024

La adherencia terapéutica en adultos mayores con diabetes mellitus tipo II resulta relevante para mantener un estado de salud óptimo y una consecuente calidad de vida en la tercera edad. El estudio analizó la adherencia terapéutica en adultos mayores con diabetes mellitus tipo II a través de una revisión bibliográfica en bases de datos académicas, donde se seleccionaron artículos relacionados con el tema y publicados en idioma español e inglés en el periodo 2020-2024. Los resultados revelaron un bajo nivel de adherencia terapéutica en adultos mayores con diabetes mellitus tipo II, debido a que en su mayor parte no cumplen cabalmente con las prescripciones médicas y llevan un estilo de vida poco saludable. La adherencia terapéutica mostró relación con factores como falta de conocimientos, estado de salud, condiciones socioeconómicas y red de apoyo. Se concluye que el incumplimiento en el tratamiento de la diabetes constituye un reto ante el cual se deben realizar intervenciones efectivas en pro de la salud y bienestar del adulto mayor.
República de Panamá: Economía de la Provincia de Bocas del Toro Año: 2018-2022
Authors: Tuñón G Edwin A
Published: September 2024

El objetivo del artículo es caracterizar la forma de la economía en cuanto sector, actividad económica y relación economía de mercado- economía de no mercado. En el mismo abordo el tema de los sectores de la economía  de la Provincia de Bocas del Toro,  el sector primario  su  aporte,  de igual manera el sector secundario, la importancia de la generación eléctrica, el sector terciario. La actividad  de no mercado,  es la principal del conjunto de la economía en el periodo 2018-22..La revisión de las estadísticas del Instituto Nacional de Estadística y Censo(INEC)  en sus cuentas nacionales nivel  de  provincias, nos develan que la economía bocatoreña  en cuanto a sus actividades, la de no mercado es la mayor generadora de riqueza provincial , seguida de la generación eléctrica  y la agricultura, ganadería .Métodos y Materiales;  Para el desarrollo  del mismo  se utilizaron  las estadísticas del INEC, Cuentas Nacionales provinciales. Periodo: año 2018-22. El nivel de profundidad descriptivo. Tipo de variable cuantitativa. Las citas corresponden principalmente a trabajos de instituciones nacionales y la  producción local. Para determinar  el sector y actividades se utiliza la participación porcentual solamente. Discusión: contrario a lo que  la cultura popular  panameña  acepta  que esta economía es  bananera/  turística. El presente trabajo, devela  la realidad de la economía  de la provincia de Bocas del Toro, es  sectorialmente  terciaría  y las principales actividades  la de no mercado alcanzan el 25 % , y las actividades de mercado  el 75 %,  entre las principales develo  la generación  eléctrica, la actividad  primaria.
Análisis del Vino Artesanal de Banana: Oferta, Demanda e Impacto en el Desarrollo Sostenible del Cantón 24 de Mayo
Authors: Solis Barreto Yomira Lilibeth , Macias Villacreses Tania Lisbeth , Cantos Figueroa Mariana de Lourdes
Published: September 2024

​El artículo "Análisis del vino artesanal de banana: oferta, demanda e impacto en el desarrollo sostenible del cantón 24 de Mayo" examina la viabilidad y aceptación de este producto en la comunidad de La Planchada. Se destaca la disponibilidad de bananas locales como materia prima clave y la importancia de alianzas estratégicas con agricultores y distribuidores. La fijación de precio competitivo, en promedio $18, es fundamental para posicionar el vino frente a marcas existentes. El estudio identifica que tanto hombres como mujeres, principalmente de 26 a 49 años, son los principales consumidores, valorando la calidad y autenticidad del producto. Las encuestas revelan una preferencia significativa por los vinos artesanales debido a su producción natural y beneficios potenciales para la salud. Además, el artículo subraya la necesidad de una estrategia de marketing enfocada en redes sociales y eventos locales para promover el producto. Las proyecciones a 10 años muestran un crecimiento constante de demanda, respaldando la sostenibilidad del proyecto. La colaboración con agricultores locales no solo asegura la calidad del vino, sino que también contribuye al desarrollo económico de la comunidad. Conclusivamente, el estudio confirma el potencial del vino artesanal de banana para capturar una porción significativa del mercado y promover el desarrollo sostenible en la región.
Impacto de tecnologías asistivas en personas con trastornos del espectro autista: revisión de la literatura
Authors: Courtois Fernández Claudia Itzel
Published: September 2024

En este documento se presenta una revisión sistemática de las tecnologías asistivas (TA) y su impacto en la calidad de vida de personas con trastornos del espectro autista (TEA). El objetivo es evaluar la accesibilidad, la usabilidad y los beneficios de estas tecnologías, así como su repercusión en la independencia de personas con TEA. Esta revisión se apega a los criterios de la metodología PRISMA. Se eligieron artículos que abordaran la eficacia y la percepción de las TA, al igual que el desarrollo y diseño de juegos digitales para personas con TEA. Se tomaron como muestra 11 artículos de investigación que provienen de distintas partes del mundo, realizados en el periodo comprendido entre los años 2015 y 2023 y recuperados mediante diferentes repositorios. Con esta investigación fue posible descubrir que las TA juegan un papel importante e impactan favorablemente en la educación, terapia e independencia de las personas con TEA. Sin embargo, también se identificaron barreras (entre ellas, el costo de las TA), las cuales deben ser abatidas para poderlas aprovechar de manera adecuada con la finalidad de que ayuden a mejorar el bienestar y la calidad de vida con personas dentro del espectro autista.
Segurança e saúde no trabalho, setor petrolífero colômbia vs costa do marfim
Authors: Pabón Trujillo Herminio , Trigos Bayona Sergio Andrés , Patiño Oscar Fabián , Urbina Belcy , Gelvez Botello Sandra Milena
Published: September 2024

Introdução: O objetivo principal é realizar uma revisão bibliográfica onde buscamos conhecer aspectos relacionados a questões que influenciam a proteção dos colaboradores, bem como o bem-estar do colaborador na indústria petrolífera da Colômbia vs Costa do Marfim, esta indústria petrolífera está em constante crescimento em ambos os países, sendo uma fonte importante na economia destes países e ajudando a reduzir as taxas de pobreza.  Nesta investigação será realizada uma exploração sistemática relacionada com aspectos associados à segurança destes colaboradores nesta indústria, bem como regulamentos, leis, acordos, onde será revisto como são implementadas medidas para o bem-estar dos colaboradores e como eles cuidam de sua integridade aspectos físicos deles no local de trabalho e os desafios que enfrentam, também incidentes e outros aspectos. Objetivo: O objetivo principal centra-se em procurar identificar os parâmetros estabelecidos em cada país, que existem áreas associadas à segurança dos trabalhadores e medidas para cuidar da saúde do trabalhador e como promovem ambientes saudáveis ​​no trabalho.  Esses parâmetros buscam gerar ambientes seguros e saudáveis ​​para a indústria do petróleo. Metodología: A metodologia desta pesquisa constitui-se através de uma revisão bibliográfica, que abrange uma revisão documental com parâmetro de 5 anos atrás, onde são revisados ​​documentos de diferentes fontes documentais confiáveis ​​e utilizando palavras-chave em diferentes idiomas para abranger uma visão mais ampla Informação. Resultados: Foi determinado que ambos os países têm regulamentos legais em vigor para abordar questões relacionadas com o cuidado e a segurança dos seus trabalhadores e promover ambientes de trabalho seguros. Além disso, estabelecem as obrigações que devem ser cumpridas para implementar estas normas nas empresas petrolíferas. Além disso, por serem empresas legalmente constituídas, tanto os trabalhadores como os empregadores têm obrigações em questões associadas ao bem-estar dos trabalhadores e contribuem para a criação de ambientes de trabalho saudáveis, gerando ambientes seguros para a indústria petrolífera em ambos os países.
“Music theory” and composing talent: from the student experience of Sergey Prokofiev
Authors: Shabshayevich Elena Markovna
Published: September 2024

The article raises the problem of teaching subjects of the music-theoretical cycle, including harmony, to highly gifted students using the example of Sergei S. Prokofiev’s experience. On the basis of letters, diaries and memoirs, the history of the composer’s education in harmony as a key element of “music theory” is traced: from childhood to the end of the St. Petersburg Conservatory. Prokofiev’s teachers were excellent musicians: Yuri N. Pomerantsev, Reingold M. Glier, Mikhail M. Chernov, Anatoly K. Lyadov, he was unable to appreciate the importance of this subject and was greatly burdened by it. In conclusion, the importance of teaching harmony in close connection with musical practice is emphasised, especially if the student has outstanding composing abilities.