bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH KEGIATAN MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN PRODUCT KNOWLEDGE SEPATU LARI NIKE
Authors: Apriliani Dian , Sari Yunita , Sangun Enisar
Published: August 2024

Penelitian ini bertujuan untuk mencari tahu besaran pengaruh kegiatan marketing public relations terhadap brand image dan product knowledge sepatu lari Nike di DKI Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survey. Teori yang digunakan dalam penelitian ini adalah The Excellence Theory of Public Relations yang dikemukakan oleh James E. Grunig.  Variabel independen (X) dalam penelitianj ini adalah kegiatan marketing public relations, dan dua variabel dependen (Y) yaitu brand image (Y1) dan product knowledge (Y2). Dimensi variabel X dan Y1 mengadaptasi teori dari Kotler and Keller. Sedangkan variabel Y2 mengadaptasi teori dari Peter and Olson.  Populasi penelitian ini adalah konsumen sepatu lari Nike di DKI Jakarta yang berjumlah 840 orang. Penentuan jumlah sampel menggunakan rumus Slovin dengan toleransi eror (e) sebesar 5%, sehingga sampel berjumlah 270 orang. Teknik pengambilan sampel menggunakan simple random sampling.  Instumen penelitian yang digunakan adalah kuesioner. Uji validitas dan reliabilitas dilakukan sebelum kuesioner digunakan untuk mengumpulkan data.  Teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner kepada sampel melalui Google Form. Teknik analisis data menggunakan SPSS versi 27, yaitu uji normalitas data, linearitas, frekuensi jawaban responden, dan uji hipotesis dengan menggunakan korelasi Pearson, analisis regresi, dan koefisien determinasi. Hasil analisis data menunjukkan besaran pengaruh dari kegiatan X terhadap Y1 sebesar 34,7%, dan X terhadap Y2 sebesar 33,3%. Hasil penelitian ini menunjukkan bahwa X memiliki signifikansi yang sedang terhadapY1danY2.
The Collapse of the Ottoman Empire: An Evaluation on the Impact of Milestones in Europe
Authors: Mustafa Burak Şener
Published: August 2024

One of the largest empires in world history, the Ottoman Empire had its golden age in the 16th century. However, in this period, when the Ottoman Empire was the strongest and unbeatable, some problems began to occur. The empire, which could not keep up with the developments and innovations in the world required by the period, collapsed over the centuries due to its weak internal structure. In the meantime, Europeans found new trade routes and colonised many places with geographical discoveries, advanced in science, art, and technology with the Age of Enlightenment, mechanised with the Industrial Revolution, and democratised with the French Revolution. While all those developments took place in Europe, the Ottoman Empire could not provide the necessary modernisation. In this direction, with its weakened internal structure in the military, economic, political, administrative, and educational fields, it could not prevent that process. Thus, it gradually became a state that fall behind in every area from Europe over the centuries and eventually collapsed. Accordingly, this study has comprehensively analysed the Ottoman disintegration process, which had started in the 16th century, by considering the significant historical developments in Europe and the gradually weakening Ottoman internal structure.
Unlocking the Power of Virtual Classrooms: Exploring the Impact of Cooperative Learning, Student Engagement, and Online Learning Constraints on Learning Outcomes
Authors: Erwin Erwin , Ariani Farida
Published: August 2024

The impact of online learning during the COVID-19 pandemic has significantly affected the activities, psychological conditions, and behavioral changes in adult learners, with technology-based learning becoming increasingly widespread in higher education institutions. Both professors and students have adapted to engage in distance learning interactions, including those at the Faculty of Tarbiyah, Islamic Institute of West Sumatra, who have become familiar with utilizing virtual classes through collaborative learning methods. This research aims to analyze the influence of implementing virtual classes with collaborative learning methods, student engagement, and the challenges faced by students in online learning on learning outcomes. The research method employed is a mixed-method convergent parallel design, involving the collection of both qualitative and quantitative data. Qualitative data analysis uses descriptive analysis, while quantitative data is analyzed using a cross-sectional study design. The research findings indicate that student learning through virtual classes at the Faculty of Tarbiyah, supported by platforms like Google Classroom, WhatsApp, and Zoom Meetings, has been effective and has positively impacted students' learning achievements. The challenges encountered by students and professors during online learning include technology mastery, cost, smooth communication, interactive success, internet signal, and time management. For the faculty members of Tarbiyah, it is recommended to conduct online learning based on virtual classes, involving various integrated platforms such as Google Classroom, WhatsApp, and Zoom Meetings. Additionally, preparing a comprehensive online learning guide with solutions to handle technical issues would be beneficial. This research contributes to the education field by providing insights into effective online learning practices and highlighting the challenges that need to be addressed to improve the overall learning experience.
Developing Natural and Social Science Books Integrating Science Process Skills to Enhance Student Learning Outcomes in Fifth Grade Elementary School
Authors: Daulai Nurmayani , Sari Siti Mayang , Akmaluddin
Published: August 2024

Existing textbooks in elementary education often fail to engage students fully and do not effectively enhance their science process skills. This research aims to develop science and social studies books based on science process skills to improve the learning outcomes of fifth-grade elementary school students. Observations reveal that current textbooks are not sufficiently engaging and fail to enhance students' science process skills. Using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) method, this research and development study produced a Science Process Skills Based Science book. The results show that this book significantly improves student learning outcomes, with students achieving an average score of 88, exceeding the minimum completeness criteria of 75. The book's validity is rated as very feasible, and 88% of students met the very good criteria, with 29 students completing the standard. The study concludes that quality teaching incorporating science process skills greatly enhances student learning outcomes, making learning activities more meaningful and effective. This research contributes to education by providing a validated resource that fosters essential science skills development in elementary students.
Analysis of Charismatic Leadership Style Implementation by School Principals in Enhancing Teacher Performance and Professionalism: A Study of 61 Elementary Schools
Authors: Tihazanah  , Putra Mulia , Sari Siti Mayang
Published: August 2024

Effective school leadership is critical for enhancing teacher performance and professionalism. This research aims to analyze the application of the school principal's charismatic leadership style in improving teacher performance and professionalism at an elementary school in Indonesia. Employing a descriptive qualitative research design, this study systematically explores the unique traits and behaviors of charismatic leaders, including their strong charm, self-confidence, clear vision, and ability to inspire followers. While charismatic leadership positively impacts values, ideology, and participation, it can also lead to a focus on personal loyalty and the use of power for personal gain. The success of charismatic leadership is evidenced by the close relationship between leaders and followers, with followers showing high commitment to the leader's vision. This study contributes to the education field by providing insights into how charismatic leadership can be harnessed to improve teacher performance and professionalism, highlighting both its benefits and potential drawbacks.
Developing Digital Storybooks to Enhance Primary School Students' Scientific Literacy: A Needs Analysis
Authors: Arindya Naresti Duta , Suratmi
Published: August 2024

Science literacy skills in Indonesia are still relatively low. This study aims to analyze the need to develop learning media, especially digital storybooks, to improve the science literacy of fourth-grade elementary school students. The analysis involves literature studies, field studies with teacher interviews, and evaluating learners' science literacy abilities. The results of the analysis showed variations in learners' learning styles (visual, auditory, kinesthetic) and low science literacy needs. The teacher stated that the independent curriculum is used with learning activities that have applied science literacy, but it is still limited. The science literacy ability of students was recorded to be low, with an average percentage of 43.53%. Teachers see the need for innovation through digital learning media, especially picture storybooks, to increase students' interest and understanding of science material. Based on these findings, the development of digital storybooks can be an effective solution to improve the science literacy of fourth-grade students. It is hoped that implementing this media will help strengthen science literacy skills and improve the understanding of scientific concepts in everyday life. This research contributes to the field by providing evidence-based recommendations for integrating digital storybooks into the curriculum, thereby enhancing the effectiveness of science education in primary schools.
Profiling Creative Thinking Skills among Elementary School Students: A Study Based on the Merdeka Curriculum Elements
Authors: Jumanto  , Sa’ud Udin Syaefudin , Sopandi Wahyu
Published: August 2024

The creative thinking skills of students have become one of the focuses currently being pursued for improvement in Indonesia. This is manifested by incorporating creative thinking skills as one of the characters to be trained in the Merdeka Curriculum. This research aims to determine the profile of creative thinking skills of elementary school students in Surakarta city, thus providing considerations for the implementation and evaluation of the Merdeka Curriculum. The research was conducted using a survey method. The sample consisted of 200 fourth-grade students from 9 elementary schools in 5 districts of Surakarta city. There were 106 (53%) female and 94 (47%) male students in the sample. Sample selection was done using purposive sampling, by selecting fourth-grade classes as they have been implementing the Merdeka Curriculum for 2 years. The instrument used was a case-based essay test. The questions referred to the elements and sub-elements of creative thinking skills from the regulations governing the Profil Pelajar Pancasila of the Merdeka Curriculum. The data were analyzed descriptively quantitatively. The research findings indicate that the creative thinking skills of elementary school students in Surakarta City are still relatively low, with an average score of 49.87. The implementation of the Merdeka curriculum, which focuses on 6 dimensions of student character, one of which is creative thinking, has not yet been able to enhance students' creative thinking skills.
Parents' Perception of Their Role in Character Education for Early Childhood in Indonesia
Authors: Sapta Wati Eka , Rudianto  , Zaman Badru , Ramdani Cepi
Published: August 2024

The family serves as the initial gateway for young children to gain various valuable experiences, particularly in understanding character. Cultivating characters that reflect the values of the Indonesian nation is crucial for supporting the government's efforts to produce a golden generation by 2045. This research aims to determine parents' understanding of the family's role in children's character education. The research design is a case study, which explores various information related to parents' understanding in one of the schools in the Bandung area. The research sample consisted of three parents with children aged 3-6 years. The results indicate differences in parents' understanding of their role in early childhood character education. These differences encompass teaching roles, as some parents are not yet aware of effective teaching methods for young children, as well as roles in modeling, motivation, habituation, and rule enforcement. Parents need to learn more about the appropriate role of the family in early childhood character education. By enhancing parents' understanding of character education, there will be a positive impact on the creation of an advanced civilization with a strong national character.
Changes in the allocation of resources to education in the new demographic situation
Authors: YANG Zhengyu
Published: August 2024

The fertility rate in China continues to decline, and the number of newborns is decreasing year by year. Meanwhile, due to significant population mobility, the number of teachers, schools and the allocation of educational resources also change with the population changes. The decrease in the number of newborns has different impacts on the allocation of resources for primary and higher education, and the population and educational resources are concentrated in the cities and towns and developed areas. These phenomena require us to pay attention to the allocation of educational resources to improve the level of education while paying attention to the compulsory education itself.
Research on the ideological education path of Chinese painting aesthetic education in colleges and universities from the perspective of traditional culture
Authors: LIU Fang , JIANG Chuang
Published: August 2024

As the key role of culture in national prosperity has become more prominent, the General Secretary clearly pointed out that Chinese culture contains profound spiritual pursuits, and it is crucial to enhance cultural soft power in order to realize the great rejuvenation of the Chinese nation. However, in reality, college students' values are impacted by diversity and they lose cultural confidence and motivation to strive. This study deeply explores the path of traditional culture in aesthetic and ideological education in colleges and universities from the perspective of traditional culture, aiming to cultivate the overall personality of college students through aesthetic education ideas and construct an aesthetic orientation for aesthetic education in the era of Chinese painting.
Research on the integration of traditional culture education into the curriculum system of English majors
Authors: HAN Ye
Published: August 2024

The General Secretary clearly pointed out in his speech at the 12th Collective Study of the Political Bureau of the 18th CPC Central Committee that "Chinese culture is the deepest source of our national cultural soft power, and it is an important way for us to improve our national cultural soft power". It is our historical responsibility to transmit and carry forward the excellent traditional Chinese culture. We not only want to maintain the prosperity of Chinese culture, but also to spread Chinese culture to the world and show the charm of Chinese culture to the world, and colleges and universities should shoulder the social responsibility of Chinese culture inheritance and dissemination. Therefore, this paper takes the relationship between English language and culture as the starting point to explore the significance of traditional culture in the teaching of English courses in colleges and universities, and puts forward its own insights on the way of integrating traditional culture into teaching from the perspectives of the internationality of dissemination, the extensiveness of content and the three-dimensionality of mode.
Analysis of the application of Chinese excellent traditional culture in primary school English teaching activities from the perspective of new curriculum standards
Authors: ZHAO Youyan , SUN Lin , LI Jing
Published: August 2024

Primary school is a critical period for students to lay the foundation of English. According to the New Curriculum Standards, primary school English teachers should add some Chinese traditional culture contents while teaching English language knowledge and language skills, so as to improve students' cross-cultural communication skills and enhance their cultural confidence. This paper focuses on the current situation of the integration of primary school English classroom teaching with Chinese traditional culture, and puts forward suggestions for the current situation of insufficient Chinese traditional culture in primary school English classroom teaching.
An exploration on the E-C translation of Mind Food: Plant-Based Recipes for Positive Mental Health under the guidance of Skopos theory
Authors: CHEN Siting
Published: August 2024

The text of this translation practice is excerpted from Mind Food: Plant-Based Recipes for Positive Mental Health. Part I of this book discusses and analyzes the influence and function of food on mental health based on the author's personal experience, emphasizing that spiritual food is not only a way of life, but also an activity that can connect us with our surroundings. The author of the book himself suffered from eating disorder due to a major setback in his life, but by adjusting his diet, he was able to get his life back on track. The translator selected the spring part of the first chapter, which mainly introduced the recipes composed of vegetables in the spring season. The translation practice report was guided by Skopos theory and analyzed the practical problems encountered in all aspects of translation practice in detail. The report is divided into four parts: the first part is the selection of translation theories; the second part is the main part of the report: case study. In the last part, the author summarizes the experience and inspiration gained in the translation practice, hoping to help the translation work in the future.
Research on the Construction of Innovation and Entrepreneurship Education System in Higher Vocational Colleges under the Background of "High-level" Development
Authors: Wang Xueqin , Moyao Warren Galas , Xiang Yujie
Published: August 2024

The core mission of "high-level" construction in higher vocational colleges is to cultivate outstanding applied technical innovation talents. Establishing a sound innovation and entrepreneurship education system is an important approach during the "high-level" construction period to nurture outstanding talents in applied technical innovation. Currently, innovation and entrepreneurship education in higher vocational colleges faces challenges such as a single organizational structure, lack of synergy mechanisms, a uniform curriculum system without top-level design, a homogeneous teaching staff without entrepreneurial experience, and limited resources for practical platforms. To address these challenges, higher vocational colleges need to establish a multi-departmental collaborative management structure, including the establishment of an Innovation and Entrepreneurship College, Academic Affairs Department, and Student Affairs Department. They should also scientifically design a curriculum system consisting of "guidance courses, professional courses, and project-based courses," meticulously cultivate a tripartite team of innovation and entrepreneurship educators comprising "course instructors, project mentors, and competition mentors," and make concerted efforts to create a deep integration of the "production-training-competition" innovation and entrepreneurship education practice system at four levels to address these issues.
Research on Human Factors and Skill Training in Crew Resource Management
Authors: Liu Yuxiang
Published: August 2024

This paper explores the role of crew resource management (CRM) in improving teamwork, decision-making, and communication skills to reduce human error and enhance flight safety. Through case analysis, theoretical model evaluation and empirical research on the effect of skills training, the interaction between human factors and skills training in CRM is deeply analyzed. The study found that an effective CRM implementation requires not only extensive skills training, but also an in-depth discussion of error management and risk prevention strategies. The article also highlights the potential of e-learning to improve training efficiency. Finally, by revealing the key role of skills training in improving the quality of collaboration and decision-making among crew members, this paper highlights the core value of CRM in ensuring aviation safety, and makes specific recommendations for improvement in aviation safety management.
Research on the Cultivation Path of Innovative and Entrepreneurial Talents in Accounting Major of Higher Vocational Colleges under the Digital Perspective
Authors: Xing Yalin
Published: August 2024

In recent years, with the rapid development of digital technology, new requirements have been put forward for accounting talents. Higher vocational colleges need to actively explore new paths for cultivating innovative and entrepreneurial talents in accounting majors under the background of digitalization. From the perspective of the digital age, this paper analyzes the current situation and problems of cultivating innovative and entrepreneurial talents in accounting majors of higher vocational colleges. Addressing issues such as unscientific curriculum systems, an inadequate teaching staff, and insufficient practical teaching, this paper constructs a 'three-in-one' talent cultivation model based on digital competence. It proposes reforming the curriculum system, optimizing the teaching staff, improving practical teaching, and establishing a ‘school-enterprise’ collaborative mechanism. These are the cultivation paths aimed at providing a reference for cultivating innovative and entrepreneurial talents in accounting majors of higher vocational colleges in the digital age.
Research on the Digital Competency Improvement Strategy of Rural Teachers in Ili Kazakh Autonomous Prefecture, Xinjiang
Authors: Zhao Wenming
Published: August 2024

In recent years, under the background of accelerating the pace of digital construction, various industries have achieved significant development, and social production and living standards have been efficiently improved. Among them, the application of digital technology and equipment in education can alleviate the imbalance of educational resources to a certain extent, and can also enrich students' learning horizons and broaden their learning thinking, which is of great significance to promote students' better development and progress. It can be found that the application of information technology in education and teaching can significantly improve the quality of teaching, but due to the lack of digital competence of teachers, it is difficult to guarantee the improvement of education quality, and even breeds new problems, which will also have an adverse impact on student development. This paper focuses on the Ili Kazakh Autonomous Prefecture of Xinjiang as an example, and explores the problems, key points and improvement strategies in the development of rural teachers' digital competency, in order to provide support for the improvement of rural teachers' digital competency.
Problems and Trends of College Students' Ideological and Political Education and Student Management under the Concept of “Three Comprehensive
Authors: Wang Lei
Published: August 2024

With the changes of the times and the progress of society, the status and role of higher education in cultivating talents and promoting social development have become more and more prominent. As the core task of higher education, the concept of "three comprehensive education" aims to achieve the all-round development of students, covering moral, intellectual, physical, aesthetic, labor and other aspects, which puts forward new requirements and challenges for college students' ideological and political education and student management. This paper will discuss the problems and trends faced by college students' ideological and political education and student management under the guidance of the concept of "three comprehensive education", and put forward corresponding countermeasures, in order to provide reference and reference for the reform and development of college education.
Research on Training Mode of Civil Aviation Talents based on "Two Foreign Languages and One Connotation
Authors: Xu Linjie , Mustafa Zaida
Published: August 2024

With the rapid development of China's civil aviation industry, the demand for talents is increasing day by day, and the optimization and improvement of talent training mode has become an important issue. This research is based on the idea of "two foreign and one connotation", the civil aviation talent training mode is deeply studied. "Second foreign language" refers to the service orientation and international teaching vision for the civil aviation industry, and "one connotation" refers to the connotation of talent training with quality education as the core. Through research, it is found that this training mode is more in line with the national strategic needs and the actual situation of the civil aviation industry, and can effectively improve the quality of students and meet the needs of China's civil aviation industry for high-quality talents. At the same time, the research proposes to strengthen the construction of teaching team, improve the quality of teaching, introduce high-quality teaching resources, strengthen the cultivation of students' practical ability and professional quality, and further improve and develop the talent training mode. The results of this study not only provide a new thinking and direction for the training of civil aviation talents, but also provide a reference for the training of talents in other fields.
The Interaction between Tradition and Modernity: The Evolution of East Asian Literature in the Context of Globalization
Authors: Gao Yuan
Published: August 2024

South Asian literature has historically engaged with ecocriticism and environmentalism from a postcolonial, region-specific standpoint. New materialism aligns with this ecocritical commitment, emphasizing posthumanist concepts of embodiment and material entanglement between human and nonhuman agencies. While both new materialism and South Asian literature share an interest in alternative human and nonhuman interactions, there has been limited meaningful interaction between the two. This article aims to bridge this gap by analyzing Kiran Desai’s novel “Hullabaloo in the Guava Orchard” through a new materialist lens. The novel portrays human and nonhuman characters interacting, envisioning posthumanist possibilities in the world. Drawing on Karen Barad’s agential realist theory and Stacy Alaimo’s concept of trans-corporeality, the article argues that Desai’s light-hearted satire raises critical questions about environmental and human exploitation. The examination of India’s material reality, considering local, national, global, and historical dimensions, highlights the agential realist nature of human and nonhuman interactions in the novel’s rural postcolonial context. This interpretation broadens the scope of new materialism into South Asian literature, fostering the potential use of new materialist theory to engage with ecocriticism from a postcolonial perspective.
Research on the Application of “Dynamic Layering” Teaching Method in College Basketball Classroom
Authors: Sun Yanhua
Published: August 2024

“Dynamic layering” teaching method is a representative way of basketball classroom teaching in colleges and universities, with “dynamic layering” as the basic principle to implement the specific basketball teaching, which really guarantees the main position of each student’s learning, and each student can learn and come into contact with the corresponding theoretical knowledge and skill techniques according to their own actual situation. Each student can combine their own actual situation to learn and contact with the corresponding theoretical knowledge and skills of basketball, which not only helps students to maintain a positive and active learning state, but also can well meet the needs of the students’ emotional and skills synchronous development. This paper will be based on the college basketball classroom, on the “dynamic layering” teaching method in which the practical application of in-depth analysis and investigation.
Strategies of Teaching Reform in College English for Arts and Sports Majors
Authors: Yan Ling
Published: August 2024

Nowadays, much significance is increasingly attached on education in arts and sports majors, where their students are not only required to have professional skills, but also comprehensive humanistic education. As one of the important subjects for students majoring in arts and sports, college English, a public course, not only takes the responsibility for teaching language skills, but also shoulders the mission of enhancing the level of international exchanges in arts and sports. Based on this point, the paper first elaborates on the characteristics of college students major in art and sports, then analyzes the problems and reasons for college English courses teaching in art and sports majors, and finally analyzes the strategies for college English teaching reforming in art and sports majors.
Exploration of Interdisciplinary Project- based Learning in Junior High School English under the STEAM Philosophy
Authors: Jiang Yiting , Jin Yubei
Published: August 2024

The new curriculum standard for compulsory education proposes an interdisciplinary philosophy, emphasizing the integration of different disciplines. STEAM, as a new educational philosophy, provides guidance for teachers to implement interdisciplinary philosophy and students to engage in interdisciplinary learning. Project-based learning provides an effective way for teachers to conduct interdisciplinary teaching based on the STEAM educational philosophy. Through the text analysis method, the study first introduce the connotation of the STEAM philosophy and project-based learning, then discusses the project-based learning model of STEAM education philosophy, and takes the fifth unit of the ninth grade in People’s Education Press as a case study to explore how to carry out interdisciplinary project-based learning under STEAM philosophy, providing reference for teachers to conduct interdisciplinary English teaching. This study demonstrates the connection between project-based learning model under STEAM philosophy and English subject and that STEAM philosophy can be integrated with project-based teaching and can effectively cultivate students’ interdisciplinary learning abilities.
Research on the Current Situation and Improvement Path of Observation Skills of Early Childhood Teachers in Constructive Games——Based on the research in Guizhou Province
Authors: Wang Dan
Published: August 2024

The focus on young children’s deep learning in play in the context of the educational reform of play curricularization has posed new challenges to the play observation ability of early childhood teachers. Teachers are required to provide support based on observation and young children’s experiences, propose guidance that is beneficial to young children’s individualized development, and support young children’s learning and development in play. Therefore, improving early childhood teachers’ play observation ability has become a hot topic in current research and practice in early childhood education. Based on the current research on the observation ability of early childhood teachers in Guizhou Province, this study finds that the level of the school, kindergarten teaching and research, teachers’ education and professional theory are all important factors affecting the observation ability of early childhood teachers in play, and proposes ways to improve the observation ability of early childhood teachers from the three levels of education administration, kindergarten management, and teachers themselves.
The Value Implications of the Curriculum Ideology and Politics in the New Era
Authors: Cheng Ling
Published: August 2024

The Curriculum Ideology and Politics is rooted in the new era. It is a fundamental task and guide for universities to implement the moral education with Xi Jinping’s thought of socialism with Chinese characteristics in the new era.The key to enhancing the effectiveness of ideological and political education in universities lies in grasping the value connotation of the new era of curriculum ideology, constructing a curriculum system that unifies the shaping of values, the imparting of knowledge and the cultivation of abilities, and promoting the unity of direction of the curriculum ideology and the ideology courses and synergistic cultivation of the students.
Strategies for Creating National Image in Documentary Films from the Perspective of Cross-cultural Communication ——Take The Belt and Road as an example
Authors: Liu Xudong
Published: August 2024

With the deepening development of globalization, the role of cross-cultural communication in shaping national image is becoming increasingly prominent. Documentaries, as a form of media with depth and breadth, have unique advantages in showcasing the history, culture, and social status of a country. This article will take the The Belt and Road as an example to explore its strategies for shaping the national image in cross-cultural communication.
The Role of Multi-culture Music Teaching in Higher Vocational Music Education
Authors: Yang Shifang
Published: August 2024

With the rapid progress and development of society, the quality of life and aesthetic standards of the people are also constantly improving. Among them, music culture is an important component of people’s spiritual world, and it is also an indispensable entertainment project in the daily life of modern society. At the same time, the emergence of music culture and art not only resonates with people’s thoughts and emotions, but also plays an important role in inheriting traditional culture and art. The application of diversified music culture and art in higher vocational music education can fully stimulate students’ inner musical sense and promote the development of students’ comprehensive ability, which is of great practical significance for teachers’ teaching and students’ learning. This paper will analyze the application advantages of multi-cultural music teaching in higher vocational music education, combined with the current situation of multi-cultural music teaching, and put forward scientific and reasonable teaching strategies.
The Moderating Effect of Organizational Culture on the Relationship between Communication Strategies and Organizational Change at University Branch Campuses of Shandong province, China
Authors: Shao Ting , Kwong Simon CM
Published: August 2024

This research delves into the intricate interplay between organizational culture and communication strategies in the context of higher education institutions, with a focus on the transformative processes they undergo. Organizational culture, encompassing shared values, beliefs, norms, and operational methods, serves as a driving force in universities. It influences decision-making, communication, and strategies that shape the academic community. Understanding and shaping this culture become paramount during transformations. A robust theoretical framework is essential for comprehending cultural dynamics and addressing challenges. This study emphasizes the importance of organizational culture in higher education and the role of theoretical frameworks in navigating change wisely.
Research on the Integration of Zhanjiang Regional Culture Infiltrating the Ideology and Politics of Art
Authors: Yin Yi
Published: August 2024

Inheriting the excellent traditional Chinese culture is an important direction for the construction of the ideological and political integration of fine arts disciplines in China in the new era, which provides a fundamental guideline for China to enhance its national soft power. Zhanjiang regional culture as an important part of Chinese traditional culture, to promote Zhanjiang regional culture infiltration of fine arts disciplines of ideological and political integration, contributing to the development of the organic fusion of traditional culture and the integration of ideological and political construction in colleges and universities. Therefore, this paper focuses on Zhanjiang regional culture to develop a systematic discussion, through mining the commonalities between Zhanjiang regional culture and the construction of the integration of fine arts disciplines, in-depth exploration of Zhanjiang regional culture infiltration of fine arts disciplines in the integration of the construction of the effectiveness of the strategy, to help colleges and universities to build a sustainable and healthy development of the ideological and political construction.
How College Counselors Effectively Help Students Build Confidence
Authors: Chen Yu
Published: August 2024

For college students, the most important task during their high school years is to work hard to get into college. Under such pressure, they do not have much time to focus on other aspects of development, nor do they gain a sense of satisfaction from multiple fields. Therefore, in the colorful environment of university, these students will show even less confidence. As is well known, confidence is a very positive energy. If a person has more confidence in themselves, they will be more creative and have a greater chance of achieving success in all things. And university counselors play a very important role in guiding the thinking of college students, so it is very important for university counselors to help these students who lack confidence gradually build confidence in themselves. Due to the various manifestations of a lack of confidence, it is necessary for counselors to master the ability to conduct in-depth analysis of students’ daily behavior, in order to clearly and accurately identify whether students' behavior is caused by a lack of confidence. Furthermore, due to the inherent differences in personality and the environment in which each student lives from a young age, there may be deeper reasons for their lack of confidence. Therefore, for different students, each of them has different needs, and counselors need to help each student in a targeted manner, rather than adopting the same approach for each student. This article will start from analyzing the manifestations of lack of confidence and the reasons that lead to it, and gradually analyze how counselors can effectively help students build confidence in university.
Using Immersive Media Technology to Teach Ideological and Political Theory Courses in Shandong Vocational Colleges
Authors: Liu Guoqing , Samu Qhamariah Binti , Guo Tingting , Zhao Xue
Published: August 2024

This research investigates the integration of immersive media technology into China’s ideological and political education. It outlines the historical context and significance of this education in shaping China’s politics, explores the emergence of immersive media like VR and AR in education, and analyzes the limitations of traditional methods and technological challenges. The study emphasizes the impact on student engagement, offers strategies for adapting immersive media, and concludes with recommendations for responsible and effective use in China’s ideological education.
Reflection on the "great moral education" work in universities from the perspective of modernization of educational governance
Authors: WANG Linhua
Published: August 2024

The rapid development of society has prompted continuous innovation in education, and the modernization of educational governance has become the core goal of educational reform. In this context, as the cradle of talent cultivation, moral education in universities is particularly important. The traditional moral education model is no longer able to meet the needs of modern society. Therefore, exploring and practicing the "great moral education" work model based on the perspective of educational governance modernization has profound significance for improving the effectiveness of moral education work in universities and cultivating socialist builders and successors with comprehensive development in morality, intelligence, physical fitness, aesthetics and labor.
Virtual reality: innovation drive of Chinese teaching reform
Authors: PAN Xinyue
Published: August 2024

As the "Internet Plus Education" model gains popularity, educational reforms shift towards intelligence and information technology. Now, Chinese classrooms face challenges such as difficulties in learning classical Chinese, a lack of emotional engagement, and ineffective teaching methods. Incorporating information technology into Chinese instruction is crucial for educational progress. VR, a cutting-edge technology of the 21st century, holds significant potential for reforming and enhancing Chinese teaching, offering a novel and immersive learning experience. This paper outlines the fundamental features of virtual reality, examines the current challenges in Chinese classrooms, highlights the benefits and application strategies of integrating virtual reality, and explores the anticipated challenges and countermeasures for its future implementation in Chinese classrooms
On the ways of integrating art education into students in higher vocational colleges
Authors: LI Wenjing , HAN Lei
Published: August 2024

Through field observation, this article attempts to discuss the ways in which art education can be integrated into students in higher vocational colleges. Starting from the dual roles of art education, combined with the characteristics of students in higher vocational colleges, we find the connection between the two, and through the expansion of the connection, we find that the dilemma faced by students is the fragmentation of the knowledge system and the weak practicality of hands-on ability. Therefore, systematic learning and practical operation can solve the educational problems faced by students before, and make important contributions to students' smooth study of art education, smooth cultivation of aesthetics, and smooth construction of a systematic education system. All in all, art education plays an irreplaceable and important role in human development and social progress. Plato even had such a view: art should become the basis of education. It can be said that not paying attention to moral education will damage the moral standards of a generation; not paying attention to intellectual education will damage the cognitive level of a generation; not paying attention to sports will damage the physical health of a generation; not paying attention to art education will damage the physical health of a generation. What is damaged is the spiritual world of a generation, and what is damaged is the spirit, imagination and creativity of a nation.
Symbolic meaning of color in A Rose for Emily
Authors: ZHANG Yuxiao
Published: August 2024

William Faulkner, the Nobel Prize winner for literature in 1950, is a prominent American writer. A Rose for Emily is one of his most famous short story presenting the change of southern society after the American Civil War. The color symbol is deemed as an indispensable artistic feature in A Rose for Emily. It plays an irreplaceable role in exploring into Emily's character, depicting the environment and highlighting the subject. This thesis deals with "symbols" and "color symbols" in literature and systematical interpretation of color symbols which embody the contrast between past glories and current decay of southern society, Emily's change and also racial issues.
Study on casting a strong community consciousness of the Chinese nation in the perspective of Chinese modernization
Authors: ZHOU Chunyan
Published: August 2024

In today's era, in order to solve the ethnic problems in the new era, to do a good job of ethnic work and strengthen ethnic work is a necessary way to promote Chinese-style modernization. In terms of the logical relationship between the two, from the two levels of "the Chinese national community is the main driving force to promote Chinese-style modernization" and "Chinese-style modernization is the value pursuit of forging a strong sense of Chinese national community". Taking into account the new requirements of Chinese-style modernization, it proposes practical paths for further forging the sense of community of the Chinese nation in five dimensions: leadership, material foundation, cultural orientation, social security and ecological construction.
Study on the current situation, issues, and strategies of integrating excellent traditional Chinese culture into children's playgrounds
Authors: HUANG Mengyue , ZHAO Junnan
Published: August 2024

Through in-depth analysis, this paper explores the unique value of integrating traditional cultural elements into children's playgrounds. It combines research on the challenges faced by children's playgrounds, such as lack of educational value, westernized design elements, hygiene conditions, and lack of content innovation and proposes an innovative strategy of incorporating excellent traditional Chinese cultural elements to create a "new Chinese-style" children's playground that is safe, enjoyable, and educational. This approach not only contributes to the inheritance of traditional culture but also provides direction for the sustainable development of the children's playground industry.
Practical exploration of bilingual teaching in programming courses
Authors: XUE Yandan , LI Gongmei , BU Yanbin
Published: August 2024

Programming is a compulsory general education course for science and engineering students in various universities, and bilingual teaching is one of the important ways to cultivate international students. At present, many schools in China have opened bilingual teaching of programming courses, but there are many problems in the process of bilingual teaching. Therefore, bilingual teaching of programming courses requires research and practical exploration. This paper briefly analyzes the existing problems in bilingual teaching in colleges and universities, takes the bilingual course of "programming" as an example, and puts forward possible solutions to the problems in bilingual teaching in colleges and universities, so as to provide reference for the development of bilingual courses.
On the application of psychological first aid skills in suicide alarm
Authors: YAN Jie
Published: August 2024

With the rapid development of society and the accelerated pace of life, the number of suicide cases handled by the police is also on the rise. The author tries to apply the skills and methods of psychological first aid to deal with this kind of police situation from the psychological perspective, and puts forward practical countermeasures and suggestions, with a view to improving the command ability and field disposal level of police officers and ensuring the life safety of the people to the maximum extent.
The translation of culture-loaded words in the subtitles of empresses in the palace: a Skopostheorie approach
Authors: DAI Xiangxiang
Published: August 2024

The main purpose of this paper is to explore the translation method of culture-loaded words in the subtitles of Empresses in the Palace from the perspective of Skopostheorie. In the translation of culture-loaded words in subtitles, the nature of the text should be taken into account first, and the characteristics and requirements of film and television subtitles should be satisfied. While translating, appropriate translation methods should be selected according to the translation purpose, such as transliteration, free translation, amplification and other translation methods.