bluuebunny/crossref_metadata_2025 huggingface dataset:
Concept and Structure of Tolerance (Experience of Theoretical Research)
Authors: Goncharenko Konstantin Dmitrievich , Taradanov Alexander Ardalionovich , Gizatulina Anastasia Aleksandrovna , Gizatulina Anastasia Aleksandrovna
Published: January 2021

Norms and values in societies are different in civilizational, historical, and ethnical aspect because they were formed according to the specific historical needs of each society. They contain the requirements for both intolerant and tolerant attitude towards ‘others’. The modern concept which social scientists use to try to grasp the sense of “peaceful coexistence in a multicultural society” is the concept of ‘tolerance’. Social science borrowed the concept of tolerance from medicine where tolerance is defined as a neutral or insignificant reaction of a living being to biologically active substances and objects that enter it. In social science itself, tolerance appears as a compromise (conflict-free) behavior in a multicultural society. According to the principles of organization, tolerance is divided into radical (fundamental non-violence) and moderate (civil society). Based on behavior, tolerance represents four levels: 1) unconscious tolerance (symbiosis); 2) conscious (educated) tolerance (indifference, conformism, understanding, consent); 3) self-serving (interaction, cooperation, solidarity); 4) actual (emotional) tolerance (affection, reciprocity, infatuation, love). In total, we get 22 (4 conscious + 3 self-serving + 4 actual) × 2 (radical and moderate) types of tolerance, plus unconscious tolerance/symbiosis. The problem of tolerance is the problem of the correlation of good and harm arising from compromise (conflict-free) behavior in a multicultural society. Therefore, tolerance is an individual measure of good/harm arising from compromise (conflict-free) behavior in a multicultural society. Values can be normative (individual measure of good/harm corresponding to their social measure) and non-normative (individual measure of good/harm not corresponding to their social measure). The absence of a definition of tolerance in modern legislation indicates the normative nature of this value. Consequently, tolerance is a non-normative value of compromise (conflict-free) behavior in a multicultural society. Aim: theoretical study and definition of the concept and structure of tolerance.
Keywords: tolerance, value, norm, structure of tolerance
Cosplay As a Youth Subculture: The Factors of Choice and Identity Formation
Authors: Abramova S. , Smirnova O. , Tataurova S.
Published: January 2021

The article addresses the establishment and peculiarities of cosplay as a youth urban subculture in modern Russia. Cosplay is referred to as a subculture created by young people specifically for themselves, which, in a sense, defines it as elitist as long as it is aimed to form a relatively closed community. The authors demonstrate the possibilities of conducting a sociological analysis of cosplay by means of methodologies of sociology of recreation, sociology of game, sociology of communication and sociology of subculture, which supports a multidisciplinary approach to understanding of new practices in youth subcultures. The study actualizes the problem of constructing a new type of identity through subculture, while enhancing such aspects of cosplay as values and norms, and culture and behavior. The subculture analysis relies on the results of multi-methodological, empirical research in sociology: a mass survey (n=496) and in-depth interviews (n=10) conducted in 2018 with cosplayers in Russia. The techniques of on-line survey and face-to-face interview were used. The study reveals basic motives of cosplayers at the stages of entering the subculture and subculture affiliation; addresses the criteria of self-identification as cosplayers and characterizes the attitude of their immediate environment to the choice of this specific subculture. The low level of identifying cosplay with subculture and the absence of opposition to mainstream societal norms and values is one of the most significant conclusions, which corresponds to growing urban tolerance towards displays of subcultures, the rise of cosplay positive connotations in mass media and reference groups. Furthermore, cosplayers give recreational and communicative components of cosplay priority, thus making cosplay a cultural and ludic “hybrid phenomenon”. This study is one of the pioneering ones to research cosplay in Russia, which accounts for its particular relevance and salience.
Keywords: cosplay, subculture, motivation, playisation, recreation
Creative Economy in the Republic of Sakha (Yakutia)
Authors: Mikhaylova Anna
Published: January 2021

The article is devoted to the analysis of the concept of a new creative economy. Creative economy is a special sector of the economy, combining activities related to intellectual work, creativity. The creative economy is based on intellectual work, generating income not only from the final product created, but also from trading in its results and intellectual property rights as opposed to traditional factors of production. In the creative economy, the kreatosphere is formed. The kreatosphere is a type of activity in the creative economy. Features of the products of the creative economy are the high added values created by intellectual effort. On the example of the Republic of Sakha (Yakutia), accelerators of the development of the kreatosphere are highlighted: the development of educational programs, the preparation of creative, creative-minded specialists; support of innovation centers and investments in creative industries; development of creative projects.
Keywords: new economy, creative economy, digital economy, kreatosphere, creative class, creativity
Digital Amnesia of the Youth Mass Media Audience and Ways of Its Overcoming
Authors: Oleshko Vladimir Fedorovich , Oleshko Evgeniy Vladimirovich
Published: January 2021

‘Digital Amnesia’ as a result of the dependence of Internet users is considered in this article on the example of students’ mass media audience. The empirical basis for this article was formed by the results of sociological research obtained by the authors in the framework of the project ”Digitalization of communicative-cultural memory and the problems of its intergenerational transmission” conducted in 2018–2020. Young people in the digital age not only face drastic changes in media practices but also the development of factors affecting the formation of communicative-cultural memory of various societies representatives. This makes it possible to identify some methods of preserving the role of the most important social institution by journalism, as well as the formation of meaningful components of mass media activity under conditions of permanent social and technological transformation. Several conclusions have been drawn from the system analysis. Firstly, the need to introduce the notion of ‘functional media literacy’ into the theory of communication. Secondly, it is possible to overcome digital amnesia by increasing the number of multimedia products of mass media of various subjects. As an example, the Russian Digital project ”1968”, created specifically for smartphones and addressed primarily to the generation Y. evoked a wide public response, and this project offers a method to present and promote specific events, facts and phenomena in the form of multimedia stories. The use of the project materials in university pedagogical practice is one of the most effective ways of interaction with a young audience. Thirdly, the study confirms the hypothesis that a method of information selection focused on sensationalism, discontinuity and conflict is not typical for students as consumers of media products. For most of this demogrpahic, the mass media act as a cognitive and ideological phenomenon that primarily assumes a dialogical relationship between the communicator and communicants. This allows us to conclude that digital amnesia as a form of psychological dependence arises in representatives of this audience group most often when the media discourse lacks intellectual and emotional involvement.
Keywords: mass media, students, audience, digital amnesia
Digital Literacy and the Development of Digital Education
Authors: Nazarova Elena , Nazarov Alexander
Published: January 2021

Based on the concept of a digital turn in sociology proposed by Professor S. Kravchenko, the author, using the example of specific sociological studies of Russian research centers, analyzes the influence of the level of digital literacy of the population on the prospects of digital transformations in society. Digital literacy is considered as an integral indicator, including information, technical, communicative and innovative component. In addition to age and gender differentiation, the level of digital literacy is also affected by settlement and territorial factors, confirming that there is an urgent problem of digital inequality. With the ethical side of information literacy, the situation is also ambiguous. This indicator shows how deeply a person reflects on the information found and used. 45% do not think about the benefits and harms of the information they receive on the Internet. The quality of information also becomes a very revealing factor — the majority of respondents are critical to the information received and its sources. More than 70% admit that the media they have chosen may not always provide information reliably. Unexpectedly, in addition to the social group of people with higher education, the greatest skepticism in this regard is also characteristic of young people. Information literacy of the younger generation and lower computer literacy of the older generation reveal a deformation of the socialization process due to the emergence of the phenomenon of “spiritual distance” between these generations.
Keywords: digitalization, a digital turn in sociology, digital literacy, information literacy
Digital Marketing Communications: Selection Criteria
Authors: Kapustina Larisa , Gaiterova Olga , Izakova Natalya , Lazukov Maksim
Published: January 2021

This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a system of indicators for evaluating the effectiveness of the marketing communications complex. The methodological approach is applied to small businesses in the retail market of cut flowers. For a specific company digital advertising, launching an internet site, maintaining social networks and search marketing were selected. Calculations of marketing communications performance indicators have shown that the use of digital marketing tools leads to a positive financial result. The survey has established that digital marketing is broader than internet marketing and includes the following media channels: social media marketing, digital television, content marketing, e-mail marketing, web site, SEO, Banner Ads, mobile marketing, streaming platforms, digital billboards. For specific purposes and markets it is sufficient to use not all, but part of the digital communication tools. The criteria for their selection are proposed: the marketing budget, the goals of the marketing strategy, the age of the audience, the competence of the company’s staff and the frequency of use of digital marketing tools. To assess the effectiveness of digital marketing communications a system of indicators is proposed that includes such indicators as: ROMI (Return on Marketing Investment), site traffic; profitability of sales on the Internet, increase in net profit, NPV (Net Present Value), popularity of certain pages of the site; information about the sources of transition to the site; duration of stay on the site; triggers for performing targeted actions; conversion and Web Analytics indexes.
Keywords: digital marketing, digital marketing communications, digital media channels
Digital Transformation of HR Technologies
Authors: Suvalova T.V. , Suvalov O.S. , Kashtanova E.V.
Published: January 2021

This article involves a study of the personnel management technologies digitalization degree based on the results of the SAP, Deloitte and Hays report, published in 2019. The analysis demonstrated HR automatization dependence on the size and specialization of organizations. The larger the company, the more complex personnel management processes are. The article defines four digitalization levels from the paper approach to the active use of artificial intelligence systems. Industries with the highest automatization percentage are identified. The article takes a closer look at personnel recruitment, selection, adaptation and training practices performed with the use of appropriate tools and programs. Among the most laborious recruitment functions stand communication with potential candidates, testing and interviewing, especially in cases of mass recruitment. Specialized programs that process CVs, build ratings, conduct video interviews and online testing to optimize recruiter’s work. The advantages of chatbots and messengers for adaptation digitalization are pointed out. Most executives have a positive attitude to the transition to new automated HR methods. The role of e-learning and software training is outlined, and the advantages of webinars, test constructors, and distance learning implementation are analyzed. It is noted that one third of Russian companies are actively automatizing employee training and development technologies. The article also highlights the most important personnel management processes that demand digital transformation in the first place. The automatization necessity of management accounting, effectiveness analysis of the current HR system, and benefits calculation is justified. Gamification advantages are outlined, as they are used in adaptation, training and personnel assessment processes. Senior management, HR executives and information services role in moving to a new level of personnel management is emphasized. VTB, VTB 24 and Sberbank spendings on automated HR systems are reasoned. Conclusions on the need to invest in digital transformation of HR processes are drawn.
Keywords: personnel management, technologies, digitalization, process
Distance Education in Higher Education: The Perspective of Key Social Actors
Authors: Zaborova Elena , Markova Tatiana
Published: January 2021

This article considers the perspective of the key social actors (students, teachers and university management) regarding distance education development in Russia. In the modern information and digital age, distance education – based on the possibility of disseminating knowledge through modern computer technologies – is being actively introduced into the Russian higher education system. The pace of implementation is increasing in Russia, yet its assessment as a new form of learning and teaching is ambiguous. There are clear advantages to this form when compared with traditional face-to-face classroom instruction including: the accessibility of education to a wide audience; the possibility to earn a degree irrespective of place of residence; variability of learning time selection; relatively low tuition fees. At the same time, however, many believe that the quality of education received by distance students is lower than that received via face-to-face teaching, due to both the lack of student’ readiness and the difficulties related to pedagogical process organization and management. This study considers whether distance higher education will continue to develop in Russia. The answer to this question depends to a large extent on the perspective of the key social actors. The study analyses their attitudes to distance education and make the following conclusions: 1) University management generally accept this form because of its economic advantage and attitudes of the higher education authorities. Students also vote in favour, because it allows them to earn a degree without giving up work, family and home-related commitments. The most negative assessment is given by teachers who conduct classes at a distance and can compare distance learning outcomes with those in the traditional face-to-face classroom instruction.
Keywords: distance education, quality of education, social actors, students, teachers, university management
Gaslighting in Employee Remuneration As an Element of Management Culture in Modern Russia
Authors: Sukhova O.V.
Published: January 2021

This article analyzes the management culture of Russian companies, especially one of the methods of managing employees’ labor behavior — gaslighting. Gaslighting is a manipulation of human behavior based on psychological violence. To get the conclusion that gaslighting has become the norm in the management culture of Russian companies, the author analyzed the term “gaslighting” and compared this phenomenon with the situations in the corporate management strategies of various company managers. The purpose of the article is to analyze elements of the management culture of Russian companies, identify destructive manipulations of labor behavior, their impact on the level of staff remuneration, and assess the consequences of gaslighting in staff remuneration on the company’s viability and stability of its management system. Based on the generalization results, the author concludes that the use of specific techniques in company management causes significant harm, although, at first glance, one can talk about a positive effect, especially about saving financial resources. The regular creation of failures in the form of setting tasks that cannot be completed, due to the lack of real and objective opportunities, forms employees’ “learned helplessness syndrome”. Often, gaslighting is used when calculating employees’ salaries and is integrated into the payment system. The inability to get the desired remuneration reduces employees’ self-esteem, resulting in a loss of interest in the work. In this case, the situation when the employee is informed that the reason for his or her failures lies in himself/herself is especially harmful and dangerous (he or she did not try hard enough, did not make enough effort, and did not have the right qualifications or experience). The employee is convinced that something is wrong with him or her, comparing themselves with others who achieve and earn. In this case, the manager loses control over the situation with such a team member. When such employees become critically numerous in the company, one can talk about the loss of control over the company, which can lead to its degradation and decline.
Keywords: motivation, manipulation, labor behavior management, incentive system, management style, national traditions, employee mentality
Exhumation: Past and Present
Authors: Levchenko I.E. , Merenkov A.V.
Published: January 2021

The modernization of a society leads to changes in the society’s attitude towards funeral practices. This article is devoted to the study of socio-cultural, historical, religious and political-legal aspects of the exhumation phenomenon. Thanatosociological, historical, biographical, religious studies, legal and political approaches form the methodological basis of the study, which made it possible to identify features of exhumation in the past and present. The study has fixed that modern experts criticize the Russian Orthodox Church (Moscow Patriarchate) for the fact that the return to church life of already known relics and the inclusion of new shrines in it do not always meet the canonical requirements. As a result, gaining and ‘traffic’ of the last decades relics “with their historical unreliability, political background and clerical ambitions” causes direct damage to the spiritual life of a society. It has been established that exhumation, on the one hand, ‘compensates’ for losses in family relationships, gives impetus to the development of religious life, and solves specific problems of scientific research and investigative actions. On the other hand, sometimes exhumation is carried out for opportunistic, political, mercenary or criminal purposes thus, the problem of ensuring the peace of the buried remains very relevant.
Keywords: funereal, cemetery, exhumation, reburial, relics
Higher School Faculty Staff in the Era of Digitization: Teaching's Activities Transformation and Problems of Professional Adaptation
Authors: Evdokimova M.V.
Published: January 2021

This article is devoted to the study of the higher educational institutions teachers’ professional adaptation problem in the context of digitalization. The purpose of this research is to analyze the main changes in the higher education staff’s professional activities due to the digitalization of education, as well as the problems of a university’ staff adaptation to these changes. The relevance of the study is justified by the fact that the effectiveness of the implementation of information and digital technologies in the educational process largely depends on the success of the university staff’s professional adaptation. The main methods of empirical research were students’ questioning and semi-formalized interviews with the university staff. The study was carried out on the basis of Khakass State University in 2019 with the financial support of the Russian Foundation for Basic Research as part of scientific project No. 18-011-00681 A. 500 students and 39 teachers were interviewed (N = 539). The study has found that teaching in digitalization is experiencing a serious sociocultural transformation in addition to technological changes. Information and digital technologies form new principles for organizing the educational process, new forms of teacher communication with students and colleagues, new sociocultural environment of the university and, ultimately, a new role for the teacher in modern education. The study revealed that the digitalization of education entailed significant changes in all types of a university staff’s professional activities — pedagogical, scientific and scientific-methodological. The main difficulties in the university staff’s professional adaptation are associated with insufficient material and technical equipment of universities, constantly increasing actual load, low level of information culture and computer literacy. As a result of the study, it was found that university staff misunderstands the very phenomenon of education digitalization, referring to informatization and computerization, that, of course, prevents the successful implementation and effective use of digital technologies in education.
Keywords: teacher of higher education, digitalization of education, professional adaptation of teachers
Human Capital in the Siberian Remote Provinces: Digital Prospects
Authors: Ibragimov Radiy Nazibovich
Published: January 2021

The aim of this study is to substantiate the need to interpret the concept of ‘human capital’ through the prism of the theory of passionarity with reference to such sociospatial loci as remote Siberian territories. Based on the fact that in these conditions humanization is the primary national task, the most personally valuable and socially significant quality that should be potentially capitalized is vital business drive. At this stage of the study, the identification of carriers of the attribute of passionarity is carried out by the “snowball method”, and a meaningful analysis of their life programs is carried out by the method of formalized interviews. The study revealed that the specifics of the formation of human capital in sparsely populated areas of Siberia are its fundamental multidimensionality, and it is the digital equipment of this process that gives real prospects for its implementation.
Keywords: Human capital, passionarity, digitalization, capitalization scenario
Interaction Between Public Authorities and Stakeholders in Social Media (Comparative Analysis of the Regional Practician)
Authors: Zotov V.V. , Gubanov A.V.
Published: January 2021

The wide functionality of social media allows the authorities of the territorial subject to choose a variety of models for using this information resource for organizing interaction in the space of public communications. The purpose of the present research is to explore the practice of public authorities organizing interaction with stakeholders in social media. The study took into consideration official accounts of regional state and municipal structures, as well as regional accounts of federal executive authorities in social networks ”Vkontakte”, ”Odnoklassniki”, Facebook, Instagram and Twitter. The analysis has shown that in the median region, the number of government accounts is almost twice as high as the social network “Vkontakte”, while the structure of official accounts of Moscow authorities is more differentiated by social networks. Despite a 10-fold increase in the number of Muscovites over residents of the Kursk region, the share of subscribers to official government accounts in them among the General population is comparable. The intensity of the use of feedback forms for official accounts of the authorities of the Kursk region exceeds similar indicators of Moscow city. But at the same time, the publication activity of official accounts the Kursk region authorities is lower than in Moscow.
Keywords: public administration, regional governance, public communications, social media, stakeholders
International Experience Integration of Openness and Transparency Level Evaluation of Socially Oriented Non-Governmental Organizations into Russian Practice
Authors: Novozhilov A.B. , Starshinova A.V. , Arkhipova E.B.
Published: January 2021

This article deals with international experience integration of openness and transparency level evaluation of activities by non-governmental organizations (NGOs) into the Russian practice. The object of this study is socially oriented non-governmental organizations — both those that receive financial support from the state and those that do not. The subject of the study is the transparency and openness of the socially oriented non-governmental organizations of the Sverdlovsk region. The article proposes the following hypothesis: the government provides financial support to exceptionally transparent and open socially oriented non-governmental organizations; the most popular socially oriented non-governmental organizations are considered the most transparent, and the state financial support is provided to them. To evaluate the level of openness and transparency of non- governmental organizations the authors use quantitative methodology for websites monitoring of non-governmental organizations. The indicators proposed allow for the evaluation of the current level of openness of socially oriented non-governmental organizations. In addition, the article assesses available statistics to evaluate the popularity indicator of specific socially oriented non-governmental organizations.
Keywords: non-governmental organization, openness and transparency of NGOs, financial support, social partnership, government social policy
The Role of Ethnic Non-Material Property for Intercultural Communications in Digital Society
Authors: Latypov Ildar Abdulkhaevich
Published: January 2021

This paper is devoted to the intellectual property and spiritual (non-material and non-intellectual) property of ethnic minorities. The research is topical, because ethnic identity issues remain prevalent in the modern era, and questions of ethnic identity have become problematic and multifaceted due to the crisis of multiculturalism concepts and the ‘glocalization’ processes. Many languages of ethnic minorities are under the threat of disappearance. The main objective of this research is to define the role of Mother Language and ethnic non-material property for self-identification of different nationalities in digital society. The secondary objective is to consider what kind of non-material property is the most important in this context. Research methods to be used: methodology of system differentiation of Luhmann N. It is asserted in this work, that the main non-material property for ethnic minorities is intellectual property and spiritual (non-material and non-intellectual) property. Spiritual property is considered here from the non-religious point of view, mainly because of the author’s world-outlook. Another reason is that religious type of spiritual property is ideologically burdened in modern Russia. Non-religious spiritual property is of great importance for ethnic minorities, nevertheless it is under-estimated. Mother Language is a base for ethnic spiritual property. In contrast, religious spiritual property is conservative and backward similar to mental reservation (from the author’s point of view).
Keywords: non-material property, intellectual property, ethnic minorities, intercultural communication, digital society
Youth Mass Media in the Digital Era: The Problem of Identity and Self-Presentation
Authors: Karpov Ernest Sergeevich , Viktorovna Murzina Olga
Published: January 2021

This article considers the features of a modern young journalist’s work when he / she uses digital media. The student journalists’ work shows the formation of multi-identity (or poly-identity) as a way of a journalist’s self-presentation. A modern young journalist is not rigidly attached to one media; the digital format makes it possible to work in various media, combining the placement of information in electronic form. The transition of the media to digital formats has made it possible to work efficiently and get rid of the border between a professional and non-professional journalism; anyone can post information in modern media using websites, special mobile applications and other means. In order to analyze the multifunctional (poly-functional) self-identification of a modern young journalist, a study of journalist students was conducted. Interviews and surveys were used, as well as an initial questionnaire, which made it possible to identify the most promising students for further study. The research has fixed that in digital reality, a journalist is not fixed in one media, his / her work is favorably distinguished by the ability to generate and select content for several media. In a number of media outlets, such as radio and television, the journalist is required to be present at the location of the recording / video recording, but in most modern mass media the generation of content is in no way connected with the presence of the media in the location. As a result, the phenomenon of the journalist’s vague self-identification arises: a journalist simultaneously runs several projects, participates in various mass media, and finds it difficult to answer the question of who he / she works and what he / she does. without a permanent job and a fixed range of responsibilities. He / she cannot articulate clearly his / her identity without a permanent job and a fixed range of responsibilities.
Keywords: Digital media, youth media, self-identification, digital journalist
Latent Transformatin of Generations Existence in Smart Society
Authors: Sharonova S.A. , Avdeeva E.V.
Published: January 2021

The rapid development of information technologies in the formation of online or digital environments has a significant impact on the transformation of society contributing to the development of Smart society. This is largely due to the formation of a Smart environment based on the introduction of new technologies. In changing the patterns of social life, these new technologies require and stimulate the transformation of social norms and values. For example, simplified communication between people, expressed in the transfer of instant messages through mobile applications (messengers) gains popularity. Such messages replace verbal communication through mobile devices. The use of modern digital technologies contributes to developing new characteristics of activities, for example, multitasking, which is expressed in the ability to conduct several conversations and perform several actions in parallel. The aim of this study is to find the main trends and differences, and predict the behavior patterns of different age groups in the process of forming a Digital society. Changes can happen swiftly or slowly, in part determined by the speed of release of new information products. There is a latent transformation of generations’ existence in modern society from natural to imposed forced skills against the backdrop of these technological transformations. This research has identified the differences in the perception and attitude of different age groups to this transformation.
Keywords: Smart society, Digital society, smart environment, digital media
Readiness of Higher Education Institutions Faculty Staff to Work in Inclusive Groups
Authors: Kozlov Vadim N. , Romanenkova Daria F. , Salganova Elena I.
Published: January 2021

Inclusive education is regarded as a valuable resource for the development of Russian society. Teachers play a distinctive role in its implementation. The study of this role is based on the principles of structural and functional and systemic approaches, as well as the sociology of education, the sociology of culture, pedagogy, psychology, and the monitoring of inclusive education. The empirical basis of the research was formed by the materials of a quantitative, representative sample and sociological study of the readiness of teachers of higher education institutions to work in inclusive groups, in which students with disabilities are studying. A total of 777 teachers from 23 universities in Sverdlovsk, Chelyabinsk, and Kurgan regions were interviewed in November 2019. The analysis showed that most teachers of higher education institutions support the idea of inclusive education, as well as are ready to work in inclusive groups and have a need for professional training on inclusive higher education. The overwhelming majority of teachers of higher education institutions in the region do not experience any particular psychological difficulties and methodological challenges in working with streams and groups with students with disabilities. Teachers with longstanding teaching experience, associate professors, professors, and people with good knowledge of inclusive education express a greater interest in working with inclusive groups. At the same time, a significant number of teachers of higher education institutions in the region do not support the idea of teaching people with disabilities in inclusive groups. Some teachers are not familiar with or lack knowledge in the concept of inclusive higher education, and they also point to psychological and methodological problems when working in inclusive groups, which is particularly characteristic of young teachers and those who have not taken advanced training on inclusive education. In order to increase the role and responsibility of the teaching staff in inclusive education, it is recommended to continue monitoring it by reaching out to every inclusive group, student, and teacher.
Keywords: inclusive higher education, monitoring studies, teacher, student, people with disabilities
Public Policy in Digital Society
Authors: Vasilenko L.A.
Published: January 2021

The objectives of the article are to consider new possibilities of controllability in the context of digitalization and the becoming of a society with new characteristics and development trends. In the twentieth century, under the influence of digitalization, new trends and development threats appeared in the world associated with a sharp increase in the complexity of social processes, the intensive development of information technologies and the network structure society formation, which caused many new forms of communication. Society gradually attempts to become an ‘adult’ in this upcoming digital world — we can see it by the quality characteristics of Generation Z. But it loses something very important. The society has already realized that it is necessary to revise the semantic accents of the “public administration” term, shifting them towards the term “controllability”. But how to do it whether it is necessary to do it? The author’s thoughts and conclusions are based on sociological studies over the past 7–8 years, including: a comprehensive study “Dialogue of power and society in Internet communications (2013–2015); Global Digital Overview. 2020 and All Internet statistics for 2020 — figures and trends in the world and in Russia; ”Analysis of Russian media and Russian-language social media”, using the Medialogy information system (2015–2020).
Keywords: Public Administration, Digital Society, digitalization, controllability, social network
Real and Virtual in the Educational Space of Modern Globalized Society
Authors: Gazniuk L.M. , Petrusenko N.Y. , Gorbenko O.V. , Saltan N.M.
Published: January 2021

Globalization combines elements of integration and differentiation — common traits, extrapolated to single social groups, undergo a broad system of localization, adapting to the conditions of the new system of existence. In today’s globalized society, the real and the virtual are becoming so intertwined that it is increasingly difficult to define their boundaries. Two specific interpretations of the concept of «alternative globalism» are described: the first one is related to the use of this term to refer to social movement; the second one reflects some, including theoretical, critique of globalization, its manifestations and possible consequences. Structural-functional method, prognostic method, elements of schematization and generalization are used to clarify some issues of the philosophical paradigm of the modern educational space in the global and regional perspective. The study has revealed that the antiсipation of the future educational space is based on the analytics of actual changes in the status of knowledge. The focus of the research is the processes of mercantilization of knowledge, which indicates the commodity status of knowledge in modern society. The transition of society from consumption of mainly tangible goods to consumption of services, and subsequently to maximum consumption of information, was established. The concept of deterritorialization has shown that the essential characteristic of globalization is the loss of physical space in many social processes. A virtual theory related to the formation of «imaginary worlds» due to the imposition of different cultural and symbolic spaces: ethnic, technological, financial, ideological and media space is investigated. The study has revealed emergence of a «knowledge economy» society as a resource base of modern capitalism and the dialectical relations of «global and local» both in the structure of education and in the social system of the nation-state.
Keywords: real, virtual, globalized society, deterritorialization, information-symbolic exchange, cultural and symbolic flows, functionalism of information, educational space
Russian Working Class Youth Media Representation: The Discourse Analysis Experience
Authors: Gavrilyuk Tatiana , Malenkov Vyacheslav
Published: January 2021

The objective of this research is to investigate the recent discursive turn in working class representation in the Russian media. The means of creation and translation of normative class patterns, stereotypes and political agency within Russian media have been studied using the theoretical framework of critical discourse analysis. The empirical basis of the research is the textual transcripts of the key communicative events marking the working class as a political subject. The qualitative analysis allowed us to distinguish the rhetorical techniques and semiotic resources of working-class representation in the political field: thematic repertoire, format, practices which interlocutors use in addressing each other, language style and naming. It has been established that the forgotten concept of a “working class” was actualized and entrenched in the official political discourse in 2011. It was borrowed from left-wing political forces and re-assembled as one of the means of ruling class positioning in the 2011–2012 electoral cycle. Industrial working class representatives were included in public discourse as a part of the political staging, the consequences of which led to minor social changes. The populist discourse of working-class politicians as a “voice of common people” was constructed to oppose it to the protesting “creative class” threatening the main political force. The short-term political goal of power agents was to represent working-class people and youth especially as a political subject loyal to the existing regime, embedded into the current political system and ready to defend it if necessary. The nostalgic rhetorical technics were primarily used to re-launch “working class project”.
Keywords: working class, working-class youth, discourse analysis, populism, political discourse
Socio-cultural Aspects of Informatization in the Context of the Effective General (Secondary) Education Formation
Authors: Zherdev Denis Vadymovich , Nazarov Vladimir Lazarevich , Averbukh Natalya Vladimirovna
Published: January 2021

This article is devoted to the preparation of an information base for the formation of criteria for assessing the process of general (secondary) education informatization. The situation in education can be considered as unstable, lacking a clear understanding of the social, psychological and technological prospects for the Russian and world communities’ development, which excludes the possibility of correct strategic planning and making correct management decisions. The development source of uncertainty is the very transitional nature of the current situation in ICT — equally in the technological, economic, sociocultural and psychological aspects. The research problematizes the well-established idea of the modern relations of education and ICT, emphasize the lack of empirical data and the bias towards a normative approach in the field of managerial decisions, which in the face of uncertainty leads to the adoption of erroneous decisions (a tactics and strategy contradiction). The research has determined the prospects for a monitoring research system designed to obtain the necessary empirical data in the system, taking into account the change in the technological and sociocultural paradigm over the past decade.
Keywords: information society, digitalization of education, efficiency in education, digital divide, resistance to innovation
Students of the Middle Urals: The Transformation from Classical to Digital Community (Research Prospects)
Authors: Narkhov Dmitry Yu. , Narkhova Elena N. , Vishnevsky Yu. R.
Published: January 2021

Students are one of the most studied communities within the sociology context and especially the youths’ sociology and the sociology of education. Today, students are viewed both as the intellectual avant-garde force, leaders of social initiatives of the Russian youths and as a specific educational community. This study is based on the traditional method of document analysis, which allows us to identify key fields of the research. The research is devoted to the problems of changing students in the information society. The authors substantiate the need and prospects for studying students as a ’digital community’. A review of the social, political, sociocultural and other aspects of comprehensive students was conducted.
Keywords: Actual culture, modernization of higher education, social transformation, social resource, students, digital community
The Need for Sociotechnical Turn in the Study of Society Digitalization
Authors: Karpova Daria , Proskurina Alexandra
Published: January 2021

This study investigates the conditions of digital society development. All probable unintended consequences of digitalization require the development of a science-based approach to manage this digital development. However, there is a problem associated with the divergence in the assessment of the digitalization effects by representatives of the information technology sector responsible for the new technologies development and by representatives of social sciences studying the impact of digitalization on social relations, institutions and processes. Authors propose a new approach to understanding new digital reality based on so-called sociotechnical turn, which is a purely integrative approach aimed at solving a tough common issue. Moreover, the article proposes a theoretical analysis of sociological and technological discourses of the society digitalization problem. To define and structure the set of differences, there were conducted 5 in-depth interviews with specialists from the technical field, aiming to gather information both from applied experts and more science-oriented participants. The study has revealed that those who perform tasks set under the digitalization agenda may not be aware of the social consequences of their work. They follow a linear technical logic of computers and do not consider ethical or more complex social issues in their daily activity. This discovery supports our claim that it is of paramount importance to separate terms of digitization, meaning a technical view of the issue, and digitalization, implying a cross-field approach including both social and technical sciences.
Keywords: digitalization, digital society, sociological turn, technology, social digitalization
The Newspaper Headline in the Digital Reality: From ˋˋHook'' to Text Surrogate
Authors: Anisimov Roman Yurievich
Published: January 2021

Modern print media, for the most part, have a representation in the Internet, and the headings of articles turn into clickable links that the reader can click on to decide whether to read or not to read this text. As a result, a number of media outlets followed the path of ‘flashy’ headlines that do not predict the content of the text, but attract the attention of a potential reader. Such headings go back to the structure of the text adopted in the Byzantine rhetorical tradition: the beginning of the text was the first sign that attracted attention. Other media outlets choose the headline strategy as “ersatz text”: the headline is a concise summary of the text. In the context of digital text consumption, such a strategy is more beneficial for the consumer: by the title, he can already read the contents of the text and not open it if necessary. This strategy inherits the Roman tradition of the beginning of the text: in Quintilian’s scheme it was assumed that the first character of the text is a short retelling-announcement, designed to unite the audience and allowing making a decision whether or not to perceive this text. An analysis of the latest headlines in digital versions of Russian and English newspapers showed that the first strategy that goes back to the rhetoric of Byzantium prevails in Russia, and the second strategy that goes back to the rhetoric of the Roman Empire prevails in Great Britain and the USA. This allows us to talk about the continuation of the traditions of the cultural paradigm in the era of digitalization and the continuity of the cultural code.
Keywords: mass media, newspaper language, headline, text, semiotics
The Rehabilitation Potential of the Professional Education of People with Disabilities
Authors: Burkova A.M. , Yagudina E.S
Published: January 2021

The authors analyze the results of socio-pedagogical research, which is based on the International Classification of Functioning implemented in the process of blended learning of students, bachelors with disabilities and a special medical group of the Tyumen State University. There is the domination of people with disease musculoskeletal system and the cardiovascular system among test subjects. However, 73.0% of students think that they are “practically healthy” and have no special educational needs. There is the revelation of the absence of serious complications in the state of health during an academic year; the possibility of a conscious independent choice of the individually oriented educational trajectory of student development, the understanding attitude of teachers to skipping classes for health reasons in people with disabilities. The results of the research demonstrate a synergistic effect of the inclusive education of disabled people and students with disabilities, high rehabilitation potential of the educational environment of the university.
Keywords: physical education, students, disabilities, disabled people, rehabilitation