International business strategies to increase the level of competitiveness of enterprises
Authors: Palamarchuk Oxana , Kuznіetsova Tetіana 
Published: November 2022

Relevance of the research topic. The development of market relations has generated a significant competitive tension almost in all spheres of business and all forms of entrepreneurship, which, in turn, implies the need to adjust the development strategy of enterprise to purposefully strengthen its competitive position in the internationalization of business, as well as to create and use sustainable strategic advantages in today's extremely competitive marketing environment. The enterprise management, understanding the complex modern conditions, should consider creation of specific strategic advantages and original international strategies, which will help form a powerful potential for further industrial and commercial development of the enterprise. Formulation of the problem. A large proportion of Ukrainian companies do not have the in-house experience of market behavior to actively compete with corporations in a global environment and with international companies which have spent decades perfecting their management skills as well as more experienced and successful international companies. More and more Ukrainian companies are experiencing increased competitive pressures. More than 25% of Ukrainian enterprises confirmed that the pressure from foreign companies is particularly strong [9]. Therefore, it is important to study from both theoretical and practical points of view the possibility of increasing the international competitiveness of the national economy, especially its subjects, by applying international business strategies, even for those enterprises that are not directly involved in foreign economic activity, but have to operate in an international competitive market. Selection of unexplored parts of the general problem. From this direction of research there is a large number of publications, however, we consider it expedient to deepen questions of formation of competitive behavior of subjects of management, namely creation of concrete strategic advantages and original international strategies which will help to form powerful potential of firm for the further industrial and commercial development in the current conditions of management. Setting the problem, the purpose is to investigate the directions of increasing the international competitiveness of enterprises and the use of international business strategies in the current environment and the postwar period. The method or methodology of the research. The article applies a combination of the following methods: generalization, descriptive, abstract-logical and method of systematization. Presenting main material. The formation of modern principles of competitive behavior of Ukrainian enterprises requires a comprehensive study of modern international business strategies and the possibility of their application in business practice. This is associated with the need to create a new competitive attitude and mechanism for the actual implementation of a certain set of tools to ensure that goods, enterprises and entire production sectors were internationally competitive. In fact, it is about creating a system of strategic and operational mutually coordinated decisions at the level of a product, enterprise, industry and country, aimed at improving the competitive status of domestic enterprises in the international market in modern economic conditions and in the post-war reconstruction period. Field of application of results. The results of the study can be used by scientists in the study of the problem of competitiveness management of enterprises. Modern business strategies in Ukraine are too weak compared to neighboring countries in Europe. It is necessary to actively strengthen and strengthen the competitive business strategies, taking into account the European perspective of Ukraine. Conclusions according to the article. A well thought out and properly formulated business strategy indicates the most effective and productive way to achieve the goal, offers the business a choice of promising and profitable activities, high demand for its products (services), usually unique and with a dominant market position among competitors. Each company develops its own strategy to ensure its stability and strategic vision for the future based on its goal and market characteristics.