bluuebunny/crossref_metadata_2025 huggingface dataset:
Mathematical modeling of flows in blood vessels of complex shape
Authors: Y.Y. Gromov, , A.V. Gorbunov, , V.M. Tyutyunnik, , S.A. Kopylov,
Published: December 2022

A study of the structure and topography of the cerebral arterial bed of 156 virtually healthy individuals verified 17 variants of the arterial circle of the great brain, most of which are shown in actual photographs. An analysis of various approaches to modeling of cerebral vessels was carried out and it is shown that all of them are based on the representation of a blood vessel in the form of a linear cylinder. In reality, in the blood system of the brain, such sections are only rare short elements of vessels that vary in diameter and direction. Cylindrical coordinates have been most commonly used to construct mathematical models of cerebral vessels, but they are not applicable to bending vessels. The aim of this work: to build a mathematical apparatus allowing to adequately describe various types of vessels containing sections with complex geometry (bends, especially U-shaped ones, spirals, etc.). Four typical sections of the vascular system were identified, in correspondence with which mathematical surfaces were introduced, and the corresponding mathematical description was selected for each of them. The mathematical apparatus introduced into consideration allowed us to build a description of hydrodynamic processes occurring in vessels of complex shape. The results of geometrical modeling in the Mathlab system and the corresponding fragments of the script are presented. The developed mathematical software made it possible to construct a system of transfer equations for vessels of complex shape.
Cardiometric assessment of the subjective significance of personal strategicgoals as components of the image of the desired future
Authors: E.V. Brodovskaya, , A.Y. Dombrovskaya, , V.A. Zernov, , E.V. Lobanova, , E.V. Likhacheva, , N.V. Mizin, , L.P. Nikolaeva, , A.S. Ognev, , M.Y. Rudenko,
Published: December 2022

The article presents some experimental results demonstrating the suitability of using the psycho-physiological reactions recorded with the Cardiocode device and the Barrier-14 polygraph to specially selected visual stimuli in order to assess the degree of authenticity of vital goals chosen by a person as key benchmarks in the implementation of the desired future.
An Interesting Case of Inflammatory Myositis
Authors: S.P. Reddy, , S. Krishnan, , S. Krishnan, , N. Kumar, , N. Sreelatha, , M.R. Kumar,
Published: December 2022

Background: Idiopathic inflammatory myopathies (IIM) are a class of long-lasting autoimmune diseases that typically affect the proximal muscles. Dermatomyositis (DM), polymyositis (PM), necrotizing autoimmune myopathy (NAM), and sporadic inclusion body myositis are the most prevalent kinds. Patients usually have subacute to chronic proximal weakness, which presents as difficulty getting out of a chair, getting up the stairs, lifting objects, and brushing their hair. They are distinguished by their clinical presentation, which includes muscular and extramuscular signs. Elevated serum creatine kinase (CK) levels and myositis-specific antibodies may help distinguish clinical phenotypes and confirm the diagnosis. Biopsy of the muscle, on the other hand, is still the gold standard for determining the cause of the problem. These disorders may be cured with proper diagnosis and treatment. The treatment’s goals are to reduce inflammation, restore muscle performance, and alleviate pain. Methods: 36-year-old man K/C/O dermatomyositis came complaints of redness swelling in the right eye for 3 months, dysphagia, easy fatiguability. Patient was neither hypertensive nor diabetic. Results: This case describes the severity of NXP2 autoantibody and a potential to be life threatening. Patient was started with immunoglobulins, monoclonal antibodies. After which patient improved from his present condition.
Morphometric Analysis And Anatomical Variations Of Right Coronary Artery In “Human Cadaveric Hearts” In South Indian Population
Authors: S. Vinnarasie, , A. Sharmila,
Published: December 2022

Aim And Objective: The study objective is to know the anatomical variations of “right coronary artery” through dissection method and to know its clinical significance. Materials And Methods: In this study, 45 heart samples were implied and approx 30 hearts were calmed from Anatomy Department of “SRM Medical College”. 15 hearts are calmed from the anatomy department of “Sri Ramachandra medical college”. “The right coronary arteries” were observed as well as dissected for its normal anatomy and for any variations, and observations were noted out. Results: The present study shows that during dissection of “right coronary artery”, the “coronary ostium” was examined in all the sample inside the “anterior aortic sinus”, in that 9 sample presents different ostium for “right conus artery” and 1 specimen presents a several ostium for “SA nodal artery” in the same sinus, right marginal artery was present in all specimen with average length of 7.36cms.And with respect to PIV branch, the coronary dominance in right - 75.56%, left – 13.3% and co dominance - 11.11%. Conclusion: In view of this detailed study, I would like to conclude that the noted variations of this artery would be of effective use to the interventional along with “cardiologist plus radiologist” to destine the abnormalities to provide excellent maintainer about “cardiac diseases” and interventional procedures.
Comprehensive Time-Frequency Analysis of Noisy ECG Signals – A Review
Authors: H.D. Praveena, , K. Sudha, , P. Geetha, , M. Venkatanaresh,
Published: December 2022

This article is based on a comparison of various time-frequency analysis techniques for reducing noise in an ECG signal. Noise continuously degrades the quality of the ECG signal. Due to the ECG signal’s time-varying nature, ECG noise reduction is extremely challenging. The diagnosis of heart disorders requires an ECG signal of high quality. This study presents a survey of several techniques and noise types that can distort the ECG signal. The signal is denoised using effective denoising techniques such as the Wavelet Transform, Empirical Mode Decomposition (EMD), Empirical Wavelet Transform (EWT), Short Time Fourier Transform (STFT), Ensemble and Empirical Mode Decomposition (EEMD). Compared to previous de-noising approaches, the EWT de-noising methodology is more effective and has a lower computing complexity.
Analysis of Dynamic Association Between Diabetes Mellitus and Cardiovascular Disease
Authors: R.S. Krishan, , K. Asha, , U. Vijay,
Published: December 2022

Diabetes mellitus (DM) is becoming more common because of the modern lifestyle. The two primary causes of mortality and disability among people are “diabetes mellitus (DM)” and “cardiovascular disease (CVD)”, which are linked closely. Diabetes mellitus is on the increase, it is quickly becoming one of the world’s most devastating and costly chronic diseases. Heart disease is the leading cause of mortality in diabetes and it has shown to have a significantly association with diabetes. Diabetic patients are more likely to have cardiovascular events due to the prevalence of CV diseases such as obesity, hypertension, and dyslipidemia. In addition, this study discusses the debated benefits of monitoring for subclinical atherosclerosis in asymptomatic individuals. Investigate on the connection between suboptimal glycemic management, and insulin resistance indicators, as possible variables connecting diabetes and cardiovascular disease is also done in this study. With this study it was reported that there is very little information is present on the early medication for treatment of the subclinical atherosclerosis in diabetics who are asymptomatic. The present study concluded that there is an urgent need for advanced research strategies to reduce the weight loss and overcome the obesity to reduce the prevalence of cardiovascular diseases.
A Revisit to Causes, Clinical Manifestations, Diagnoses, and Management of Heart failure
Authors: S. Dongre, , N. Borah, , E. Rami,
Published: December 2022

The problem of heart failure gradually increasing now a day, Heart failure occurs when the heart is unable to produce enough oxygen-rich blood to fulfil the body’s needs. Heart failure does not necessarily indicate that your heart has stopped beating or is about to do so soon. But if people’s organs don’t get enough blood flow, they can’t function properly, which can lead to bigger problems. This study aims to raise awareness of heart failure as an important global health problem. People, who suffer a heart attack, as well as their families and caregivers, are greatly burdened by it. Additionally, it places a heavy burden on health care systems and society at large. This burden must be reduced by substantially spending on research, educating the public, and enhancing the health care system to enable early diagnosis and initiation of appropriate treatment that can enhance prognosis or quality of life. In the future, this paper will aware people of heart failure and how to control heart failure rate.
Impact Analysis of Aspirin over the Cardiac Activity
Authors: S. Rani, , S.K. Singh, , V. Laxmi,
Published: December 2022

Cardiovascular disease (CVD) is the leading cause of death in most developed countries, including the United States, with a significant economic impact. Lifestyle changes and the administration of antiplatelet medication, like aspirin, may significantly contribute to the secondary prevention of CVD in adults. For years, aspirin has been utilized for both secondary and primary cardiovascular disease prevention. Aspirin has been extensively used because of the belief that it may have a positive impact on primary prevention, despite the debate surrounding its usage. This study briefly examines usage patterns and discusses the potential variables and factors that can decrease the ability of aspirin to prevent cardiovascular disease. The present study also explore the key studies of aspirin use in the context of recent recommendations. The risk of bleeding has been observed to significantly rise, although large randomized clinical studies have demonstrated a reduction or absence of CVD events. Prevention strategies for cardiovascular disease with low-dose aspirin are no longer advised for persons at intermediate risk. To determine whether taking aspirin is worth the potential dangers, the benefits must be evaluated.
Factors that Play a Role in Improving the Efficiency of Continuous Audits using Computer Assisted Audit Techniques in enterprises including healthcare units
Authors: A. Sagar, , K. Ramanathan,
Published: December 2022

Internal auditing is a key function of any business enterprise, including healthcare units, being responsible for highlighting and bringing to notice of the upper management a fair evaluation of the organization’s internal control environment. With stakeholder satisfaction, compliance requirements, and value delivery increasingly taking centre stage, it functionally requires many organizations to adopt and implement a continuous auditing solution. Continuous auditing solutions often call for the adoption of various computer-assisted tools and techniques to help get the job done. The usage of these tools and techniques is subject to many different factors. This paper explores some of the factors that play a role in improving the efficiency of continuous audits using such tools and techniques. Auditors widely recognize Computer-assisted auditing techniques (CAATs). However, CAATs are not being used as widely as expected. The technology–organization–environment framework is used to identify and assess the organisational elements that influence CAAT utilisation after adoption. The purpose of this study is to see if using CAATs helps the auditing process. The usage of CAATs by audit firms and audit performance are both moderated by top management commitment. The data for this study was collected from Jordanian audit companies’ auditors. According to the conclusions of the investigation, CAAT adoption is determined by the cost–benefit of technology, company size, preparedness, and competitive pressure. The technical compatibility and complexity of client accounting information systems, on the other hand, appear to have little impact on CAAT utilisation. Top management has a direct impact on audit performance and is a key influencer in how CAATs are used by auditors. However, there is no correlation between audit firm usage of CAATs and audit performance (top management audit firm’s use of CAATs). Furthermore, the adoption of CAATs helps the whole audit process of audit companies.
Identity and Access Management: High-level Conceptual Framework
Authors: S. Devlekar, , V. Ramteke,
Published: December 2022

Information security is shifting from a traditional perimeter-based approach to an identity-based approach where the organization’s boundaries are where their digital identities exist. The organization has multiple stakeholders having access to various organization resources. Systems and applications are part of organization resources that help them achieve their business goals. These systems and applications are internally or externally exposed to allow all stakeholders to have seamless access, thus making identity and access management a big challenge. Identity and Access Management (IAM) is a fundamental part of information security. It plays a critical role in keeping the organization’s information security posture resilient to cyber attacks. This paper will identify various components of an IAM solution that are essential and should be considered while implementing and assessing the IAM solution and provides a high-level IAM framework that will allow information security professionals to assess the IAM security posture of an organization.
Assessment of Smart Home: Security and Privacy
Authors: A. Goyal, , M.S. Kulkarni,
Published: December 2022

Home automation is now extremely common in Internet of things services and devices with a range of assurances to improve health, lifestyle, and customer wellbeing. In terms of its success and apparent utility for humans, intelligent homes possess various safety concerns resulting from the diversified, vast-range, and nuanced nature of IoT. Previous studies have talked about security and privacy issues. However, we observe that they have not addressed the risk assessment of each smart home component and corresponding security objective along with additional factors that affect a smart home security posture. In this study, we have proposed a framework defining a standard level of security and then analyzing each component concerning it. There are so many vulnerabilities, but all cannot be assessed due to the heterogeneity of devices and their connection in a small network. IoT can support a wide range of technologies and programs in various domains, including smart cities and smart houses. For monitoring, data exchange, and other operations in the given service, IoT smart objects communicate with other elements such as proxies, mobile devices, and data collectors. While such components help solve various social issues and provide consumers with modern advanced services, their restricted computing capacities render them vulnerable to well-known protection and privacy risks.
Development of Novel Waste Biomass-Based Sorbing Film for Smog Removal
Authors: S. Gulia, , M. Shirolkar, , A. Kulkarni, , N. Itankar, , Y. Patil,
Published: December 2022

Biochar is a powerful adsorbent for contaminants present in polluted water, soil, and gases. The adsorption capacity of biochar depends upon feedstock biomass and pyrolytic conditions. In this study, three types of biomass were collected and converted into biochar employing pyrolysis. Each biochar sample was tested individually for adsorption of smoke in simulated conditions. Activated charcoal (a known adsorbent) was used as control. The time taken for clearance of smoke by individual biochar sample was 23 minutes, while without biochar, it was 35-40 minutes gave heat treatment to one of the biochar samples, and smoke by the heat-treated sample in simulated condition was adsorbed in 15 minutes. FTIR analysis of one of the samples revealed prominent peaks, bending, and stretching in different ranges of different samples. The results indicated that biochar from all three biomass is effective in the adsorption of smoke. Heat-treated biochar exhibited higher adsorption capacity as compared to crude biochar.
A Study on the Influence of RSPO and RTRS in Indian Market
Authors: D. Ghosh, , D. Paul,
Published: December 2022

This paper strives to study the presence and impact of Roundtable on Sustainable Palm Oil (RSPO) and Roundtable on Responsible Soy (RTRS) in India today. The reason for choosing these two roundtables is - India is one of the significant producers of soy oil and is one of the largest markets for palm oil globally. With the roundtables being established keeping in mind the case of sustainability for the procurement and usage of soy oil and palm oil, and India playing a major role in both, it becomes extremely important to study how sustainable the Indian market is in terms of product manufacturing and usage involving soy oil and palm oil. The previous papers have done an extensive study on RSPO in India, the global presence, and the impact of RTRS. They have a lot of quantitative and qualitative data regarding the presence of RTRS and RSPO. However, a gap exists, as RSPO and RTRS have not been analyzed together in the Indian context. Thus, this gap shall be addressed in this paper- we attempt to analyze the latest RTRS and RSPO in India by referencing previous papers and looking up the public domain for recent information specific to RSPO and RTRS in India. This paper is a literature review of previous papers on RSPO in Indian reference and RTRS and adds updated information. A comparative analysis of the presence of RSPO and RTRS in India is also added. Both RSPO and RTRS have a lot to increase their influence in the Indian market- especially RTRS. The paper concludes with recommendations for enhancing the influence and opens further discussion on implementing the recommendations and alternative recommendations, if any, in the future.
Agriculture, Nutrition, and Unemployment: An Analysis of Scholarly Literature (1974-2018)
Authors: S. Malik, , N. Bharti, , R. Sharma,
Published: December 2022

Malnutrition remains a key development challenge in many developing countries. Diversified agriculture practice can play an important role in dealing with this challenge. This paper attempts to review the research done on Agriculture and nutrition and analyze its outcome on employment generation through a systematic review of the literature. The paper concludes that the first paper on this aspect was published in 1974, but very few papers were published in this area. Post the year 2000, and there was an increase in the number of papers published in this area. However, the number of publications in this area is still quite less, which calls for a focus on the research in this area. Several research patterns have evolved from issues like mortality, mother, breastfeeding, child population, and education and have turned to recent issues like sustainability, livelihood, food insecurity, and urban agriculture. This paper provides insights into the gaps in the field of agriculture relating nutrition and employment aspect and analysis of new frontiers for Agriculture, Employment, and Nutrition, enabling future research directions. The literature analysis shows that the linkage between agriculture, nutrition, and employment is a less explored area, and there is a need for further research in this area. Particularly, developing nations have much importance to agriculture and its role in improving nutrition and employment. Their research should explore this nexus for achieving the Sustainable development goals of “No Poverty” and Zero Hunger.”
Decoding the Role of Advertisements and Exploring the Motivators That Influence the Perception of Self- Image
Authors: N. Thapliyal, , M.M. Ghosh,
Published: December 2022

The study of a person’s opinion of their own body is the study of “body image.” While the definition was not much complicated, the arguments around the “Body Image” have numerous folds, from weight and size to appearance and normality. There can be a long list of things that can affect a person’s body image concept and make them feel good about themselves or even dread being in their bodies. The source can be anything from one’s peers to the brands advertising their products with the help of models and celebrities. In this research, we will focus on the advertisements impacting the self-body image. The advertisers take the help of models and celebrities to impact the minds of their viewers and nudge them to try their product. In today’s world, a consumer’s self-image is targeted by how an advertisement is made. The research used a mixed-method approach to imply the finding of the study. The study validated and established the identified and the proposed construct and implied that the advertisements impact the viewers to attain or aspire for the sure self-body image. However, for a brief period, the effect and impact it creates cannot be overruled entirely.
To Analyze the Level and Factors of Job Satisfaction across Different Generations in India during Covid-19
Authors: А. Amisha, , P. Coelho, , S. Bhattacharya,
Published: December 2022

Firstly, the motive behind this research is to know about the factors that lead to Job Satisfaction; secondly, the most authoritative factor of Job Satisfaction; thirdly, to find out which generation is the most satisfied with their current job across different generations of people. The study provides a descriptive and comparative analysis of working professionals during pandemic from all domains, industries, gender, age, and sectors across India selected based on random sampling using quantitative research methods. It aims to analyze the results on SPSS based on a survey in a close-ended and Likert-scale based questionnaire. Baby boomers are the most satisfied with their job. Generation X is satisfied but lesser than Baby Boomers. Generation Y and Generation Z are not satisfied. Still, Millennials are more satisfied than Generation Z. Their dominant factor for job satisfaction is Job Security, Work Culture, Equality, and Career Growth Opportunities. Not much research has been done on Gen Z by researchers, as they are young and will be entering the market. This study focuses on Gen Z. The findings will help analyze people of different ages to their work and participation levels. The HR could formulate their policies and practices according to the findings generated, which will help reshape their reward structure, decide how they can manage talent, control bad attrition, and a basis for further research, if anyone wants to study particularly about one factor.
Analyzing Customer Engagement Online Using Gamification
Authors: T. Banerjee, , S. Bhattacharya,
Published: December 2022

Purpose: The purpose of the study is to investigate the impact of gamification options on customer engagement while shopping online. We further investigate the impact of gamification on customer experience and sales. Methodology: A study was conducted on E-commerce websites, which have gamification options (like Flipkart and Amazon). These websites were analyzed for games, which had brand collaborations. The games with immersion-related features such as badges/ medals, points/score, leader-boards, /high-score lists were considered. The users on the leader boards were interviewed. Interviewees were transcribed and analyzed for understanding their level of engagement, which was measured by expressed feelings or affiliations towards the brand; posts on their social media accounts, the recommendation to their friends, and finally, if they purchased products of that particular brand. A list of standardized questions using a 7-point Likert Scale was used to measure brand awareness and affiliation. Practical Implications: Brands can use this study to understand the customer’s engagement level to strategize before investing in gamification activities online. Originality: The article is based on social media analysis of customer engagement through Gamification in-e-commerce website and the assessment of brand association through interviews. Multiple sourcing helps in reducing common method bias to a minimum.
Impact of Corporate Governance Factors on the Profitability of Banks: A study on Indian public sector banks
Authors: A. Singh, , P. Gupta,
Published: December 2022

The paper aims to look at the impact of corporate governance parameters on the financial performance of the banks. The variables considered for the quantitative analysis are the female directors, the chairman changed, the total remuneration, the total committees, the cost to income ratio, the non-performing assets ratio, and the provision coverage ratio. The performance of the banks is explained by the return on equity (ROE) and the return on assets (ROA). The descriptive statistics and fixed effects estimation model are considered for the quantitative analysis of the panel data. The sample consists of data from eighteen public sector banks during five years ranging from 2014-2015 to 2018-2019 when the banks were in the limelight for various discomforting reasons. The results of the study indicate that the variable the total remuneration showed a significantly positive impact on the performance of the banks. In contrast, the chairman changed, the total committees, the cost to income ratio, the gross non-performing assets ratio, and the provision coverage ratio displayed a significantly negative impact on the performance of the banks. The study is a preliminary attempt and can be considered as a basis for future research.
Establishment of Portfolio Based On Momentum Strategy and Analyzing the Factors Affecting the Portfolio Returns
Authors: A. Kadakia, , P. Gupta,
Published: December 2022

For many years, momentum strategy for investment in stocks is being investigated, which suggests that investing in the stocks in momentum generally generates excessive returns. The study explores establishing the portfolio based on the momentum strategy adopting the methodology of Jegadeesh and Titman with minor modification. Building on Indian data from the National Stock Exchange, stocks of Index Nifty 50, and Next Nifty from January 2010 to December 2019, this paper analyzes the return to see the effectiveness of momentum strategy. The stocks in the portfolio are included based on defined criteria like change in stock price and moving average. The portfolio returns are further decomposed to find the rationale behind the momentum returns. Using Auto Vector Regression in R, portfolio returns are regressed against macro-economic variables like Net Foreign Direct Investment, inflation, gold price, and money supply to see the impact of these variables on the portfolio returns generated using the momentum strategy. The study provides insight for analyzing the portfolio based on the concept of momentum.
Study and Evaluation of Sales and Marketing Strategies of Grocery Shops in Jabalpur City
Authors: R. Nandekar, , R. Sandhane,
Published: December 2022

Recent interest in “marketing techniques” has intensified the emphasis on temporary changes in retail types such as malls, hyper/supermarkets, grocery stores, department stores, discount stores, and convenience stores. This research found that four marketing elements, namely product, price, location, and promotion, have a major impact on modern marketing and customer satisfaction. Following a brief analysis, this paper aims to evaluate retailers’ effective marketing strategies and apply them across new retail formats to improve their sales. The marketing strategy and the actions of the Retailers differ from one location to another. There is a common belief that persons with varying levels of income live in different regions. This research was undertaken to determine the variations in the marketing strategies of grocery store owners because of variations in locations, or rural areas cantered on this presumption. For the thesis, grocery store owners of numerous Jabalpur city locations are considered. The areas were chosen based on the living area of a specific income group of people. Expected Outcome: The retailer can leverage the study for effective marketing. The study will help to do smart marketing for the retail industry.
Do Employees Identify?: A Study of Organizational Culture and Learning
Authors: N. Chandra, , P. Sharma,
Published: December 2022

Purpose: This study aims to explore the influence of organizational culture and learning orientation on the organizational identification of the employee. Organizational culture is defined through various parameters in an organization depending on various internal and external factors. This relationship between culture, learning, and identification would help organizations enhance the employees’ performance and commitment toward the same. Proposed Design/Methodology/Approach: To assess organizational culture, including all four types Clan, Adhocracy, market, and hierarchy, an organizational culture evaluation instrument by Cameron and Quinn with a 7-point Likert scale would be used. For organizational learning styles, assessment is to be done through a modified instrument of Jashapara’s 38-question questionnaire. Organizational identification consisting of positive, ambivalent, neutral, and disidentification would be evaluated by the modified questionnaire developed by Kreiner and Ash forth. The sample has been collected from employees working in the pharmaceutical sector. Findings: Hierarchy and market culture show a direct positive impact on identification, while adhocracy and clan culture show a decent negative impact. SL and DL learning styles show a minimal effect on all identification types except for Positive. Almost all the culture types impact all the identification types through learning types as a mediator variable. Practical/theoretical implications: This study would help strengthen the theory that the factors responsible for culture can be influenced by other internal factors like learning and identifying the employee in an organization. The study can then be extrapolated for its validity across various sectors of the industry. Originality: This study is an original work; it has not been submitted anywhere for publication consideration.
Impact of Office Ergonomic Elements on Employee Performance: A Case Study of Larsen and Toubro, Surat
Authors: A. Bajaj, , P. Coelho, , M. Kunte,
Published: December 2022

Ergonomics is said to have a great potential when it comes to designing of any artefact. Office ergonomics, a branch of ergonomics, seeks to understand how physical characteristics of humans are relevant in designing the workplace and is often used by organisations as an input to minimize the amount of discomfort faced by the employees. The provision of this input by the organisation generates a need to understand if it has any impact on the output produced by the employees. This paper seeks to understand this relationship and study the impact of office ergonomics on the performance of the employees. Additionally, it tries to discover the presence of participatory ergonomics (PE) in the organisation. 75 employees were randomly drawn from different departments of Larsen and Toubro, Surat, India and a questionnaire was administered to assess the relationship between 9 ergonomic elements (independent variables) and employee performance (dependent variable) by building a multiple regression model in R. The regression was first carried out for the 75 employees, post which the type of department that employees belong to (manufacturing or non-manufacturing) was added in the multiple regression model to test if department type moderates the relationship between the independent variables and the dependent variable. The study also tried to understand the implementation of PE in the organisation. Overall, for all employees, architectonic details and colour of the walls showed significant impact on performance. When departmental setup was introduced in the model as a moderating variable, it did not change the results of the model. Thus, departmental setup was found to be irrelevant in moderating the relationship between the variables.
A Semantic Analysis WRT Linguistic Approach of TV Commercials: A Case-Based Research for LUX (HUL)
Authors: S. Sukhari, , R. Chanda,
Published: December 2022

Communicational language clarity, which conveys a message, decides intensity of impact of language used. Thus, this era evidences a well-executed presentation of television commercial ads, with wise and cautious use of words and language. Thus, semantics are being fully exploited by copywriters to win audience’s attention and make a difference. Present study intends to highlight linguistic approach of semantics and analyzes linguistic tools used in LUX soaps’ TV commercials. Understanding effect of linguistic approach and choice of language used by copywriters on viewers also aimed. A systematic thematic review conducted on earlier research on a topic, which well supported by quantitative research done on different age groups to maintain data’s main neutrality. Researcher has used different hypothesis testing and chosen factor analysis of SPSS 22 version, suitable for data. However, in course of research work, it was realized subject was not widely analyzed from any quantitative scale. However, a vast study with qualitative evaluation made in past. Lack of intensive study found to be one of limitations of study.
Digital transformation in Retail Industry
Authors: S. Dutta, , R. Sandhane,
Published: December 2022

Radical changes in the business scene request that ventures relook their plans of action, include imaginative capacities, and plan to remember new goals. Getting by in an altogether veritable business network requirements other than the capacity to sell; searching for analyzing existing business structures for seeing bottlenecks, forming dynamically momentous structures for improving operational ability, and most blend of advances, approach and undertaking plans in the framework for the notable client experience. Purchasers have chosen to purchase decisions at the store, giving physical retailers extraordinary ability to get some answers concerning and sway practices and tendencies. With the ascent of web-based business, online shopping, and most as of late keen advancements, new contenders undermine this long-standing matchless quality. Accepting a value creation perspective, we separate how digitization started the breaking down institutional retailing as the basic interface to the customer. With individual shopping experience transforming into the best approach to improving customer experience, it is the perfect open door for retailers to move from ‘customer association’ with ‘ customer duty.’ Applications and corners are overriding pieces of the conventional shopping experience, calling for store conditions to advance. Furthermore, with a stretching out number of clients moving to online stages, retailers consider their essentials by prerequisite development models and improving shopping encounters overall touch-focuses and channels.
Effectiveness of Consumer Promotions in Brick-and-Mortar Retail Stores
Authors: K. Dhwanit, , R. Verma, , A. Gandhi,
Published: December 2022

The purpose of this study is to identify the factors that aid in the measurement of the effectiveness of consumer promotions in brick-and-mortar retail. The already highly competitive landscape of retail is set to undergo a huge transformation post the COVID-19 outbreak, which will inadvertently lead to manufacturing cutting down costs wherever possible to maintain their margins and stay afloat. Advertising spends are bound to go down, and there is a need for a statistical model to measure the effectiveness of the capital spends by a firm towards consumer promotions. For the study, national level sales data of 4 subbrands of a particular toilet soap brand (shower soap bars) was analyzed for a leading retail chain in India from January 2018 to February 2020. Regression analysis was used to do the data analysis. The study focused on price-off consumer promotions only for the designated period for four variants of a popular Indian soap brand. The discount percentage (including both promotion spend by the manufacturer as well as a retailer), the quantity of the particular unit sold on which the promotion was run during the period when the promotion was run, the effective price to consumer per gram, and profitability for the manufacturer in terms of the net contribution percentage were the factors which were found to show a strong correlation and formed the input variables for the regression equation. The regression analysis showed that all the factors, namely: overall discount percentage, quantity sold, the effective price per gram, and the net contribution (profitability), were statistically significant in determining the uplift in sales quantity due to the discount (the effectiveness of the price promotion). The equation provides retailers and manufacturers a model to measure the effectiveness of promotion spending for price promotions that are run every month at a national and state level by giving state-level values as inputs. It also helps arrive at a baseline sales quantity for a particular SKU if no price-off promotion is run.
Monetizing Data Points to Increase Profitability for Banks
Authors: M. Borthakur, , H. Srinivasan, , P. Kulkarni,
Published: December 2022

Today’s digital world is functioning with a new asset – data. Businesses possess humongous volumes of data, opening up new revenue streams. The financial world has also started to recognize the potential of data. Payment providers can turn internal and external data into a revenue earner to create alternative business models. These models will be different for primary owners and custodians of data. This paper focuses on how banks can increase their profitability by leveraging and monetizing data. It studies the evolution of data monetization by different payment providers. Traditional banks used to charge fees for rendering services. This paper explores how banks can monetize data in several ways to generate new revenue opportunities for product cross-selling or reach out to new customer segments. It analyses customer preferences across different payment platforms. The paper also discusses ‘open banking’ and other pain points and strategies to tackle them.
Coping Strategies To Promote Self Esteem In Alcoholism
Authors: R.A.N. Rani, , V. Hemavathy,
Published: December 2022

The intake of alcoholic beverages is a huge social issue. Worldwide, an estimated 2.3 billion individuals consume alcohol, with an average daily consumption of 33 grammes of pure alcohol. Self-esteem is a measure of one’s self-awareness and sense of personal worth. The process of behaving and then thinking about acts, as well as how others interpret actions, shapes one’s self-perception. Self-esteem refers to how we feel about ourselves and how much we regard ourselves. Alcoholism has far-reaching consequences and might result in mental health issues. One of the most typical effects found in alcoholics is the development of poor self-esteem. This term refers to a person’s total subjective sentiments of personal worth and value. It has a wide range of effects. It has an impact on a variety aspect of life, including substance abuse and recovery. The majority of alcoholics have a low sense of self-esteem. They have struggled to cope with their lives and frequently have significant emotional, family, social, and occupational issues, as well as financial, legal, and sexual issues. Coping is frequently studied in terms of its potential to reduce negative consequences. Coping skills can also help you achieve more favourable results.
Effectiveness of Structured teaching programme on early identification of Obstetrical Emergencies among antenatal mothers
Authors: G.M.K. Manukonda, , R. Shanmugam,
Published: December 2022

Back ground & Objectives: Obstetrical emergencies are most unpredictable complication that can be prevented by early identification, Pregnancy is arguably the magical time of a woman’s life and has its unique joys and challenges. The process is very noteworthy. The present study aimed toeffectiveness of Structured teaching programme on early identification of obstetrical emergencies among antenatal mother’s in selected hospital. Materials & methods: Quantitative Research with Pre-Experimental Research Design using a one-group pre-test post-test design among antenatal mothers. Data was collected from June 1st to June 8th, 2022 with sample size of 30, the sampling technique used was non-probability, purposive sampling. A structured questionnaire with multiple-choice questions was adapted. Data has been processed by SPSS 20 version then analyzed descriptive and inferential statistics. Results: Pretest knowledge regarding early identification of Obstetrical Emergencies among antenatal women before administration of Structured teaching programme. 63.3% (19) of the antenatal mothers had inadequate knowledge, 36.7% (11) of them had moderate knowledge score, and none of them are having adequate level of knowledge score.The pre-test and post-test level of knowledge score regarding on early identification of Obstetrical Emergencies among antenatal women, before and after administration of Structured teaching programmeare highly statistically significant at P≤0.05. Conclusion: A remarkable proportion of antenatal mothers have lack of knowledge on identification of Obstetrical Emergencies. Hence, early detection and quality of Multidimensional teaching approachof antenatal mothers needs to be awareness about early identification of Obstetrical Emergencies to improve the maternal, obstetric, and neonatal outcomes.
Diet Of Diabetes
Authors: M.C. Jegatha, , V. Hemavathy,
Published: December 2022

A disease in which the body’s ability to produce or respond to the hormone insulin is impaired, resulting in abnormal metabolism of carbohydrates and elevated levels of glucose in the blood. . Eating a variety of fruits and vegetables may aid with weight and blood pressure management. It is advisable to take at least 4-5 serving of fruits and vegetables in a day. unprocessed total –grain foods include fiber that can assist lower the glucose as well as blood cholesterol. Old-style Indian diets are suggested, which cover complete grains, whole pulses like grammes, green leafy vegetables, and rare fruits. Papaya, guava, apples, pears, oranges, and mosambi can all be taken in moderation.All juices are to be avoided. The DASH diet plan, short form for Dietary Approaches to Stop Hypertension is recommended for diabetes management as well. It comprises mostly of plant-based foods like fruits and vegetables, with a limited allowance on lean protein, salt, sugar and fats.
DISCOVERY OF ADAPTATIONAL REACTIONS: A NEW MILESTONE IN THE DEVELOPMENT OF ONCOLOGY
Authors: A.I. Shikhlyarova,
Published: December 2022

The celebration of the 90th anniversary of the National Medical Research Centre for Oncology at the Ministry of Health of the Russian Federation in the past 2021 expanded its time frame due to other anniversaries that are inextricably linked with the scientific activities of the Rostov Cancer Centre. First of all, this is the 115th anniversary of the birth of M.A. Ukolova, the founder of fundamental research at the Centre for Oncology, the 65th anniversary of the establishment of the experimental department, and the 45th anniversary of the discovery of "Pattern of development of qualitatively differing general nonspecific adaptational reactions of the organism” made by Garkavi L.Kh., Ukolova E. B. and Kvakina E.B.
PECULIARITIES OF THE COURSE OF LEWIS LUNG EPIDERMOID CARCINOMA IN MICE INFECTED WITH MYCOBACTER TUBERCULOSIS
Authors: G.G. Kudryashov, , G.V. Tochilnikov, , Yu.G. Zmitrichenko, , Yu.S. Krylova, , A.O. Nefedov, , M.Z. Dogonadze, , N.V. Zabolotnykh, , M.E. Dyakova, , D.S. Esmerdyaeva, , M.L. Vitovskaya, , P.V. Gavrilov, , A.A. Azarov, , V.Yu. Zhuravlev, , T.I. Vinogradova, , P.K. Yablonsky,
Published: December 2022

The potential relationship between pulmonary tuberculosis and lung cancer remains still poorly understood. The aim of our work was to study the features of the course of the tumor process and pulmonary tuberculosis in mice infected with Mycobacterium tuberculosis with transplanted Lewis epidermoid lung carcinoma.
STUDY OF BINDING OF INHIBITOR MOLECULES TO THE ACTIVE SITE OF PROTEIN KINASES BY METHOD OF MOLECULAR DYNAMICS
Authors: A.A. Glushko, , I.P. Kodonidi, , A.S. Chiryapkin, , M.P. Glushko, , E.M. Frantsiyants, , I.V. Kaplieva,
Published: December 2022

Eukaryotic protein kinases are represented by a large superfamily of homologous proteins similar in structure of the catalytic (kinase) domain, consisting of 250–300 amino acids [3]. Most human protein kinases share a common fold consisting of an N-terminal lobe, consisting of a five-stranded β-sheet with an α-helix called the C-helix, and a C-terminal lobe comprising six α-helices.
EVALUATION OF CYTOTOXICITY AND PRO-APOPTOTIC EFFECTS OF NEW CYP17A1 INHIBITORS
Authors: I.I. Khan, , Ch.M. Aidosov, , V.O. Krivchenko, , A.S. Latysheva, , V.A. Zolottsev, , A.Yu. Misharin, , V.S. Pokrovsky,
Published: December 2022

The CYP17A1 inhibitors are used to treat castration-resistant prostate cancer. However, the existing shortcomings (side effects and low bio-availability) make the search, synthesis, and evaluation of the biological properties of new agents relevant. The aim of our research work was to investigate the cytotoxic and proapoptotic properties of new compounds: alsevirone and LA-91.
NEW CHALLENGE TO CANCER AND LONGEVITY
Authors: T. Inui,
Published: December 2022

“Saisei Mirai” has been focusing on cancer treatments and has developed several new treatments, including GcMAF (Gc protein-derived Macrophage Activating Factor) and oral MAF (Macrophage Activating Factor) which are immunotherapies developed by “Saisei Mirai”. We are collaborating with 6 universities here in Japan to develop new and better treatments mainly for cancer. At the same time, GcMAF and oral MAF showed good effects for many infectious agents, autism spectrum disorder (ASD), chronic fatigue syndrome (CFS), atopic dermatitis, hair loss, multiple sclerosis, autoimmune diseases, injuries and so on. First, I'll explain our cancer treatments.
ENERGY PHENOTYPES OF BT20, BT474, MDA-MB-453 UNDER ACTIONS AND EFFECTS MADE BY BERBERINE
Authors: S.V. Timofeeva, , S.Yu. Filippova, , A.O. Sitkovskaya, , I.V. Mezhevova, , Y.S. Enin, , T.V. Shamova, , N.V. Gnennaya,
Published: December 2022

National Medical Research Centre for Oncology, Ministry of Health of Russia, Rostov-on-Don, Russia Breast cancer (BC) is among most cancers worldwide. To date, research is being actively conducted to study substances that can influence on the phenotype of the tumor cells. In chemotherapy with various drugs, the tumor cells have an ATP deficiency that contributes to a decrease in their proliferative activity. In the course of numerous pharmacological studies, the natural compound berberine isolated from the roots of plants of the genus Berberis sp. [1] has engaged the researchers’ attention as a candidate for this purpose.
GALLO-ELLAGI-TANNINS OF CHAMAENERION ANGUSTIFOLIUM: ANTITUMOR ACTIVITY
Authors: S.A. Sasov, , N.N. Totoeva, , N.B. Fadeev, , V.Yu. Maslyakov, , D.V. Gusev,
Published: December 2022

Currently, in Russia and abroad, there is a growing interest in the use of gallo-ellagi-tannins of fireweed (Chamerion angustifolium) as a source of antitumor and immunomodulating agents [1]. Fireweed (Chamerion angustifolium) is a popular tea; it is typical of the flora in many regions of Russia, and therefore studies on its chemical composition and biological activity are relevant. The aim of our research work was to study the possibility of isolating and using gallo-ellagi-tannins as adjuvant for immunization (obtaining a B-cell response) in an experiment in mice.