INNOVATIVE LOGISTICS STRATEGY AS AN EFFECTIVE MEANS FOR OPTIMIZING THE BUSINESS PROCESSES OF INDUSTRIAL ENTERPRISES
Authors:   Sumgait State University, Huseynova Malahat Soltan , Hajiyeva Zulfiya Elman ,   Sumgait State University, Gasimova Zulfiya Mirza ,   Sumgait State University, Mammadova Saida Rahim ,   Sumgait State University
Published: January 2025

Today, a pressing issue for industrial enterprises is the development of an innovative logistics
strategy on an efficient basis, especially the use or application of more modern supply chain management
methods to increase competitiveness. On the one hand, such a strategy involves high costs for the
implementation of innovations in logistics, on the other hand, it is an important tool for optimizing
the business processes of enterprises and increasing their economic efficiency. In modern conditions,
simply employing a logistical approach in the operation of industrial enterprises is insufficient for
optimizing business processes. There is a clear need for methodological tools to ensure the effective
application of innovative logistics. Innovative logistics plays a crucial role in improving service quality,
reducing the total costs associated with flow processes and increasing their efficiency.
Relevance of the topic. In modern times, industrial enterprises play a critical role in ensuring the
sustainability of a country’s development. Therefore, it is essential to foster the growth of these enterprises,
which requires the implementation of effective mechanisms. One such mechanism is the application of an
innovative logistics strategy. Innovative logistics facilitates the organization of flow processes, enables the
evaluation of management effectiveness through analysis, identifies and utilizes resources, and ultimately
enhances the overall efficiency of the enterprise. Given that an innovative logistics strategy can help optimize
business processes in industrial enterprises by employing innovative mechanisms, tools, and methods to
manage logistics flows and add value within supply chains, research in this area is highly important.
The purpose of the article is to determine the role of innovative logistics strategy as one of the
most important and effective tools for the business processes of industrial enterprises. Additionally,
the article aims to investigate the mechanism of implementation of innovative logistics strategies to
optimize business processes in industrial enterprises and achieve economic effect. An in-depth study
of consumer preferences, market development prospects, and scientific and technical opportunities is
identified as a critical condition for optimizing business processes in industrial enterprises. Such factors
can assist enterprise management in developing a logistics flow management strategy that will provide
the necessary conditions for business activity. Under such circumstances, enterprises will have the
opportunity to apply and actively develop innovative methods and tools to manage those flows.
Research methods. Comparison, development dynamics, generalization, grouping, factor
analysis, economic-statistical analysis.
Scientific innovation. The article demonstrates that an innovative logistics strategy is a long-
term direction for the development of logistics, directly influencing the business processes of industrial
enterprises. It was established that developing such a strategy by the higher management bodies of
industrial enterprises, aligned with their goals, can optimize the use of all resources in managing
logistics flows. Furthermore, it was found that the application of innovations in logistics can enhance
the financial stability of the enterprise, improve service quality, and provide competitive advantages by
delivering products to the final consumer more quickly and at a lower cost. As a result of the research,
specific directions for the effective implementation of innovative logistics strategies, which can play a
significant role in optimizing business processes within enterprises, have been proposed.