bluuebunny/crossref_metadata_2025 huggingface dataset:
Simulation of scenarios in the pro-reitoria of management of people of an institution of higher public education of the west of Paraná, Brazil
Authors: Nojima Rafael Galvão , Jacoby Carlos Eduardo , Rojo Claudio Antonio
Published: February 2021

In an environment of frequent changes, organizations are constantly influenced by the environment in which they operate. For higher education institutions the rule is the same, therefore, becomes essential to the adoption of effective strategies for your success. This technical report aims to the simulation of scenarios on the Office of personnel management of a Public higher education institution located in the Western region of Paraná. For this, the Rojo model of simulation scenarios (ROJO, 2005) on this pró-reitoria, since the practice of simulation scenarios was not part of your strategic planning. As a contribution, this intervention resulted in the formulation of strategies for three scenarios designed: a pessimist, an intermediary and an optimist. In the end, drew up a plan of action containing goals aligned with strategies to minimize or take advantage of future contingencies.
Construction of knowledge about the theme performance evaluation of communication in public organs: an analysis of international literature
Authors: Ensslin Leonardo , Graziano Luiz Antonio Giardino , Dutra Ademar , Dezem Vinicius
Published: February 2021

The goal of this study is to analyze the characteristics of the international scientific researches that approach the fragment of the literature on the subject of Evaluation of Performance Communication in public agencies. The methodology is exploratory, descriptive and quali-quantitative approach and uses as instrument the Knowledge Development Process–Constructivist (ProKnow-C) to define the Bibliographic Portfolio and Bibliometric Analysis. The results highlight: (i) The selection of a Bibliographic Portfolio composed of 29 articles; (ii) The most prominent journals are “Public Performance Management Review” and “Public Administration Review”; (iii) Among the papers, 63% use performance measurement systems and 37% performance management systems; and, (iv) The majority (55%) is in an evolutionary stage of "transition from operations to the strategic orientations". The adoption of realistic evaluation models is noticeable, obtained in a generic form, without taking into consideration the particularities of the contexts and the actors involved in the decision process.
The influence of virtual social networks in the diffus ion of information and knowledge: SME study
Authors: Sanchez Marisa Analia , Schmidt Maria Alicia , Zuntini Juana Ines , Obiol Lucrecia
Published: February 2021

The aim of the work is to analyze the influence of virtual social networks in the dissemination of information and knowledge. The methodology is based on case study research and includes a literature review, the use of questionnaires and social network analysis. The case studies revealed a limited use of social networks, namely LinkedIn is used in institutional form to a little extent and does not contribute to the dissemination of institutional information. In the case of those who use LinkedIn as a tool for work links, they do not evidenced that the network is an important channel of transfer and absorption of information, and it does not reflect conviction regarding the contribution of social networks in the future success of the organization.
Are competencies and corporate strategy aligned? an exploratory study in Brazilian steel mills
Authors: Porto Ualace Carvalho Marques , Passos Francisco Uchoa , Figueiredo Paulo Soares
Published: February 2021

In this qualitative and exploratory study, a measurement of alignment of competencies with corporate strategy was carried out in nine steel mills, using a methodology developed specifically for this purpose. Four companies (“big and aligned”), accounting for 86% of the steel produced in the country, indicate full alignment of competencies with their strategies. Two companies (“small and partially aligned”), represent 4% of the market and try to reconcile the corporate strategy of technological orientation with short-term operational performance imposed on them by the business environment. In contrast to the latter, three companies (“small and not aligned”), having 10% of the combined market share, primarily concern themselves with performance in terms of productivity, without having synergy with the corporate strategy. The major contribution of this work is the development of a specific methodology to operationalize the mapping of core competencies, in order to facilitate the mobilization of resources to support business strategies.
Wisdom, uncertainty, and ambiguity in management decisions based on experiences and the trustworthiness of research methods to substantiate them
Authors: Degen Ronald Jean
Published: February 2021

Wisdom, uncertainty, and ambiguity will always exist in management decisions. One danger for firms lies in managers making decisions based on faulty theories acquired through personal experiences or learned from the experiences of others. Often, these decisions don’t generate the expected outcome and may even put the future of the firm at risk. Managers, to avoid this risk, are required to become wiser, more discerning, and more appropriately skeptical toward personal theories or theories learned from management gurus that propose simplistic formulas and quick-fix remedies. In this paper, the author discusses the risk of decisions based on personal theories or theories learned from others, the business research methods used to substantiate these theories, the philosophical assumptions of business research, the strength and weaknesses of qualitative and quantitative research methods, the benefits of combining both methods, and the trustworthiness of research methods in general for substantiating the theories used by managers in their decision-making.
The Consensus of Strategic Consensus: A Study of the State of the Art about the Theme
Authors: Curth Marcelo , Bernardon Renata Araujo , Trez Guilherme
Published: February 2021

This paper aims to present the state of the art regarding the strategic consensus, emphasizing the approaches and the nature of the research methods used, the results obtained and the future agenda for this theme studies. Analyzing beyond the last four decades of publications, it was understood that relating the strategic consensus only with the performance and strategic levels can be seen as something limited, suggesting the need to bring to the researching field new aspects and backgrounds as innovation, the methods for generating new ideas, the occurrence beyond the Top Management Team level (TMT), among others. Moreover, concludes that the predominant approach the strategic consensus is a process and the methodology used is based on quantitative techniques. As a suggestion for future studies, this study indicates the investigation of situations in which the strategic consensus is not positive.
Strategic Actions for The Bottom of the Pyramid in the Housing Sector
Authors: Lima Anderson Santos , Machado André Gustavo Carvalho
Published: February 2021

This article aims to analyze the characteristics of the strategic actions adopted in the housing sector in order to assist the population ranked in the Bottom of the Pyramid (BoP) market. Specifically, it aims to describe the key elements of the BoP’s commercial infrastructure and to identify the strategies adopted to attend the housing sector. The strategy used in this research was the multiple case study conducted at three firms: construction company, real state agency and banking correspondent. The evidences showed that the commercial infrastructure of the housing sector in the BoP market has similar aspects to the ones found in the main references about the theme. The strategic actions are concerned to encouraging people from the BoP market to buy their property, and the main ones are the following: risk assessment and simplified credit approval, management consulting, use of the internet and the utilization of public policy. In addition, it was observed that the Government, as it is the main external agent, plays an important part in the viability of the housing sector business in the BoP market. This study’s results advance towards identifying and understanding of the strategies adopted to attend the housing sector.
Organizational Tensions as Driving Forces of Dynamic Capabilities in Hybrid Organizations
Authors: Barbosa Aline Dos Santos , Romani-Dias Marcello , Rosa Rodrigo Assunção
Published: February 2021

Since structuralist theory we know that organizational tensions and conflicts are not necessarily detrimental to the purposes of a given enterprise. Based on this assumption we had in this theoretical article the objective of analyzing how the presence of organizational tensions can be a potential driver of dynamic capacities in hybrid organizations, illustrated in the article as social enterprise. As the main contribution of the study, we stress that the tensions of belonging, learning, organization and performance can boost dynamic capabilities of behaviors and skills, routines and processes and mechanisms of learning and knowledge governance in hybrid organizations and potentially in other organizational typologies. We also bring a stimulus so that the managers of hybrid organizations are aware of the tensions of their enterprises because, while on the one hand these can boost dynamic capabilities, on the other, they can lead to the decline of their activities, given the current scenario of frequent technological changes and institutions we live.
ICMS tributary administration
Authors: Souza Francisco Santana de
Published: February 2021

This work aims to analyze the essential tools for the management of the ICMS (Value-Added Tax on Sales and Services). It was developed a calculation proce­dure of this tax which permits to demonstrate the importance of correctly perform fiscal and accounting entries. In order to demonstrate this calculation procedure, it was used Financial Mathematics concepts of simple interest and simple trade discount together with article 33, 1989 of ICMS Law of the State of São Paulo. It was concluded that it is essential to have a precise ICMS tributary administration, in order to firstly avoid contentious administrative tributary which would imply ad­ditional and unnecessary costs to the organization and secondly to use tax evasion correctly in order to avoid excessive taxes payment. Thus, the appropriate use of both instruments will reflect into a positive cash flow for the organization.
Universal Church of the Kingdom of God and the religious marketing
Authors: Morais Ubirajara , Figueiredo Larissa Zeggio Perez , Zanotta Egydio Barbosa
Published: February 2021

Several studies have show that the decline in Catholic Church attendance, as a result of its ongoing stagnant policy that does not attempt to win back or retain its flock, apart from its general neglect as to the financial situation, may have in­fluenced the rise of new religious institutions. But the reasons behind the growing number of evangelicals, especially followers of the Universal Church of the King­dom of God have yet to be seriously studied. Could it be that the leaders of this denomination have been using conventional marketing tools to support its expan­sion? And what would such tools be? Within this scarcely investigated context, the object of the present study has to propose a methodology and an instrument to appraise the profile of the followers’ entry and permanence.
Orgazational culture and company’s strategic performance
Authors: Silva Silaine Tavares Toro da
Published: February 2021

The present work is a bibliographic study about organizational culture and compa­nies’ strategic performance. After a brief introduction about organizational culture and its strategies, it is discussed the correlation between both of them and the re­sult related to the companies’ performance analyzed through bibliographic mate­rial, pointing out the internal chain of values in the companies. It is presented some articles and reviews commentaries extracted from books and periodicals, as well as the changes in human relations concepts, with special focus on the development of knowledge that may result in a quality process.
Business competitiveness indicators for strategy formulation
Authors: Caldeira Adilson
Published: February 2021

Constant environmental changes are challenges to organizations survival and com­petitiveness, as a result of its capability to develop strategies that follow the stan­dard behavior of other players. Companies are considered competitive if they reach positive results due to actions accepted and recognized in the environment they work, that is why most of them try to follow successful cases as behavior models. The main objective of this study is to identify sources of information in order to evaluate the international economy competitiveness and analyze the references to the competitive business behavior patterns in Brazil. It was used bibliographic infor­mation sources complemented by exploratory qualitative research about the sector data availability used by companies during the identification of their competitive­ness. As main results, one can stand out the recovery of the present conceptual discussion on business competitiveness and its evaluation procedures, as well as the identification of data sources available in Brazil and other countries.
Incubators as a support for organizations that learn
Authors: Gurgel Paulo Nogueira do Amaral
Published: February 2021

Companies incubators stand for an engine for supporting and enabling to projects by enterprisers who want to turn ideas into businesses. This project, which refers to São Paulo State, aims at making evident their importance as a physical, opera­tional, administration and as a technical support infrastructure, necessary to the creation and implantation of lasting and healthy companies, as well as for the over­coming of the high index of companies mortality. The specialized literature review here proposed makes evident that, these days, the focus lays on the creation of incubators and not on the incubator as learning organization, that prepares for the enterprise for a long period of life. The major results indicate that the process of companies incubation is an important part in the solution of problems and also in the success of enterprises, among other reasons, for its characteristic of implant­ing learning organizations, especially in this era of technological and commercial changes accelerated in all segments of businesses.
Corporate social responsibility as a competitive differential for the organizations success
Authors: Primolan Luiz Valdeci
Published: February 2021

The success of a company isn’t entailed just to the success of its products or ser­vices. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, commu­nity and environment – they form an interdependence network which is the sup­port basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.
Abilio Diniz fala sobre governança corporativa: o caso de sucesso do Grupo Pão de Açúcar
Authors: Diniz Abilio
Published: February 2021

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The fiscal reformation: quandaries and perspectives
Authors: Mariano Jefferson
Published: February 2021

The  present  article  describes  the  evolution  of  the  Brazilian  State tax  structure  as  well as  the  main  pressure  poles  in  terms  of  accomplishing  a  broad  reformation.  It  shows  the  changes  occurred in the institutional order and the unfolded  results  in  the increase  of  the  tax  reformulation  scope of the State, as well as the impacts caused  in the Brazilian community. This study was done  through  the  revision  of  the  national  economic  literature and was based on statistical information  obtained from Instituto Brasileiro de Geografia  e  Estatística  (IBGE)  and from  National  Treasury  Agency of the Brazilian Treasury Ministry.
Incremental innovation: fourth color layer technology by Fujifilm
Authors: Campanario Milton de Abreu , Maccari Èmerson Antônio , Martins Cibele Barsalini , Maffei Paulo Antonio De Jesus
Published: February 2021

Due to globalization, corporations had to adapt themselves to a new reality, generating,  thus, a  situation of continuous improvement, so as to be  able to maintain their position in the marketplace.  Therefore,  it’s  necessary  to  analyze  the  real  importance  of  both  radical  and  incremental  innovations within organizations. In this sense, the present article approaches “key” concepts in relation to innovation and its consequences regarding competitiveness of companies or industries. The method used was  the study of the Fujifilm corporation  case.  The technological innovation in the photographic material industry was evaluated, as well as the effective changes which this new technology brought to the corporation. This study is based on a theoretical frame of reference and interviews made through a semi-structured questionnaire.  The  main  conclusions  indicate that  the  most  effective  form  Fuji lm  found  to remain  competitive  was  investing  on  research and  development,  on  continuous  improvement process  and  on  incremental  innovation  of  the fourth color layer technology, which utilizes the concept of light reproduction, in a similar way as the human vision perceives an image.
The impact of organizational climate on the competence-based on compensation
Authors: Amaral Derly Jardim do , Venicio Andreza Heringer , Ramos Enido Fabiano de , Scalise Vanessa
Published: February 2021

This paper investigates the impact of the organizational climate on competence-based compensation systems. These  are  two  important  components that bring advantage both to person and to organization. In order to measure such impact, a research questionnaire was  developed  using a quantitative,  descriptive-statistical  and  exploratory method. It was elaborated using the seven dimensions  of  organizational  climate  as  stated by Kolb (apud SOUZA, 1978) and sent by e-mail to  Human  Resource  managers  of  33  Brazilian organizations  located  in  southeast  and  south. The  results sustain  that  65%  of  the researched professionals  confirmed  Kolb’s  dimensions, except  for  complacency (57.5%). Our research indicated the hypothesis that competence-based compensation  has  an  impact  on  organizational climate that cannot be rejected.
Third sector as a social actor: a possibility on social gerontology field
Authors: Filho Miguel Arantes Normanha
Published: February 2021

This article searches to enlarge the knowledge about the third sector, in a constantly changing world. In this analysis there is another factor to be considered: the aging process in a society that, resulting from factors as the better economic conditions, the increase of the medicaments efficiency, among others, result in an increase of the life expectation. Within this perspective, the third sector may perform in the next years a strategic role in services management for the aged population. The relevance of this article is linked to the phenomenon of the quick populational aging process and to the unavailability of adequate solutions for attending the demands and necessities of aged people – both at the State context and at the Civil Society – a situation that will permit to the third sector offer its portion of contribution and help to promote the social inclusion of the aged people.
National Evaluation System for Higher Education: opportunities for social responsibility in IES’ strategic management
Authors: Ashley Patrícia Almeida , Ferreira Roberto Do Nascimento , Reis Helvécio Luiz
Published: February 2021

The National Evaluation System of Higher Education (from Brazilian Portuguese Sistema Nacional de Avaliação da Educação Superior evaluation component of the Sinaes, for the adoption of social responsibility in university strategic management in Brazil. As part of the process of institutional evaluation, each higher education institution (HEI) has to create an evaluation commission, with the attribution of guiding the self-evaluation process of the HEI. This paper presents contributions for the Sinaes concerning the concept of social responsibility, on the basis of a broad and relational perspective for social responsibility, recommending, on one hand, the incorporation of suppliers’ and environment dimension and, on the other hand, a relational governance based on ethical challenges as strategic elements of university management.
Sustainability and competitiveness: new borders from the environmental management
Authors: De Souza Armindo Dos Santos , Barbieri José Carlos , Csillag João Mário
Published: February 2021

The article discusses the concept of sustainability in the fields of knowledge of the competitive strategies and of the environmental management, pointing rupture and convergence aspects among those theoretical traditions. The evolution of the perspective of sustainability is analyzed under the optics of the competitive strategies. After that, the authors analyze the theoretical-conceptual controversies of that concept in the environmental ield. The analysis is based on the presupposition that there are converging points between these two focuses, even because the practices of environmental management have been considered an object of study of the competitive strategies. However, for certain environmental currents the sustainability is viewed under perspectives that disable the articulation with activities and concepts linked to the business sphere. The article intends to present its more relevant contribution when discussing the impacts of the incorporation of variables of the environmental management to the concept of sustainability of the competitiveness. This procedure aims to enlarge the notion of sustainability in business enterprises.
Social responsibility: a double corporative strategy?
Authors: Pereira Raquel Da Silva , Souza Maria Tereza Saraiva de , Vieira Sergio Luiz De Souza
Published: February 2021

This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?
Voluntary actions: a critical analysis of the Responsible Care program
Authors: Demajorovic Jacques , Soares Fabio Rubens
Published: February 2021

In 2006, the Responsible Care will complete 21 years in place. It is one of the most important worldwide voluntary social and environmental initiative taken by an industrial sector during the last two decades. This initiative had as motivating factors the solution of public image problems faced by the chemical industry due to the increasing of the regulations on environmental, health and safety fields associated with the critical accidents and contamination processes occurred during 1970 and 1980. In order to face this reality, key representatives of the chemical industry have understood to be essential the adoption of a integrated program having as main objective to change management practices in the social and environmental areas and, at the same time, revert the negative image and public opinion. A critical analysis of the results achieved by this initiative, however, shows very different visions related to the program and its limits. This paper analyzes of the development of this initiative worldwidely, indicating its results and weaknesses.
Green marketing & international networks: the Orsa Florestal case
Authors: Conejero Marco Antonio , Neves Marcos Fava
Published: February 2021

The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business.
The volunteering in the social responsibility actions: a study of case of the TRW Automotive
Authors: Siqueira Elisabete Stradiotto , Spers Valéria Rueda Elias , Machado Claudio Antônio Pinheiro , Giuliani Antonio Carlos
Published: February 2021

This paper develops a study of case of the TRW Automotive Company and analyzes one of its actions of social responsibility developed together with the non-governmental organization (NGO) “Mais Vida”. The data exposition searches to show, from the valued point of view, the complexity of the volunteer action and how its relation with an organization may arouse changes in procedures that interfere in the organizational dimension. It is important to emphasize that the results of a volunteer action, in the context of a social responsibility project, cannot be evaluated considering solemnly the tangible aspects but that the symbolic dimension assumes a fundamental role to be analyzed. In the final considerations, some questions about this theme are outlined, calling attention to its unfinished character and to its potentiality for building a learning space of tolerance and alterity.
Lateral thinking and resilience as a nursing administration facilitator
Authors: Monteiro Maria Da Penha , Marx Lore
Published: February 2021

Nursing  administration,  as  an  integrated  part of  the  complex  health  area  system,  needs  to confront and to  respond  to the  challenges that are imposed by  the  quality  and  excellence  imperatives  from service assistance organizations in order  to  satisfy  the  users’  expectations  and values.  From  this  evidence  on,  it  is  originated the need of reviewing old paradigms and adopting new  ways  of think  and act that  permit,  by inclusion  and  participation,  the  development of a creative team (through new ideas, innovations, adaptations and implementations) aiming at  trouble  solutions  and  services  optimization. In this article, it is intended to demonstrate the lateral  thinking  and  resilience  contributions  as important instruments to be used in the facilita-tion process of nursing administration.
Increase of retail competition and its impact in the industry
Authors: Motta Rodrigo , Silva Antonio Vitorino da
Published: February 2021

For a long time, the industries were stronger than retailers,  due  to  its strong  brands  and  multinational  range, while  retailers  were small national companies. A research made with ten executives from the industries showed that in recent years this situation has changed. Pressured for the retailers, now stronger, the industries are having fall in its results.  In order to improve this situation, industries reviewed the marketing mix, customizing it to retailers needs. Products and prices were developed for each channel and trade marketing investments increased its values. Organizational structure was adapted to this approach, and industries implemented trade marketing.
Brazilian railroad: public concession for private use
Authors: Nunes Ivanil
Published: February 2021

Analyzing  the process  of  Brazilian  railroads  re-privatization  and  the  main  products  of  these railroads, it  is verified  that  a  small line of goods composes most of the products leaded by Brazilian rail transport. In its majority, the transported products belong to the own shareholders of these new companies, growing up like this an atypical situation in that the entrepreneur-rail is customer of itself own. First, this study brings a short history of privatization/re-nationalizing in the area, which will be the base of the discussion around this process. Then, it is intended to detach the stockholder composition of the new Brazilian railroad and the participation of each one of them in relation to the transported cargo joint, beyond the characteristics of these products. Finally, the products transported by railroad are enumerated and their relation to the respective own share-holders of the companies is established.
Exploring the materialism construct in the context of low-income consumers in the city of Sao Paulo
Authors: Ponchio Mateus Canniatti , Aranha Francisco , Todd Sarah
Published: February 2021

In Brazil, the study of materialism as deined by Belk (1985) or by Richins and Dawson (1992) has been neglected, despite its centrality in the consumer behavior literature. In this paper,two of the main materialism scales available are observed to measure this construct and to test their applicability in the context of low-income consumers in the city of São Paulo. Comparisons based on pilot samples showed that the Richins’ materialism scale (2004) is better adapted to the target population of this study than Belk’s scale (1985). Tests of the relationship between materialism and socio-demographic variables, based on a household probabilistic sample of 450 low-income consumers that live in poor neighborhoodsin the city of São Paulo, reveal coherent results with those of past studies, despite the difference in socio-demographic, economic and cultural environments. In conclusion, it is suggested that the investigation of materialism is conducted in other Brazilian social segments. Moreover, inter-cultural studies are recommended.
The higher education and loyalty: a strategic tool to the retaining of clients
Authors: Bergamo Fabio , Farah Osvaldo Elias , Giuliani Antônio Carlos
Published: February 2021

With the expansion of the higher education in Brazil, the dropout phenomenon has reached a high-level concern among the university managers. In this study, are presented the theoretical bases of the element loyalty, prominence in the management area, in terms of maintenance of the relationship with the customers, applying it to the higher education environment. The characteristics of the student’s loyalty towards the institutions of higher education (known in Portuguese as IES, Instituições de Ensino Superior) are presented and deined, leading to managerial implications that can be relected in the universities and colleges that aim to increase the students’ retention levels.
The environment and product development: a study of the plastic recycling
Authors: Morilhas Leandro José , Wechsler Ana Maria Gati , Kruglianskas Isak
Published: February 2021

In this work, it is aimed to identify how the companies have been developing products through the use of recycled materials. It was veriied which challenges the manufacturers face in their productive chain and how the organizations use such products as a strategic tool. The information presented in this article was obtained through a ield research that made use of a questionnaire sent to companies located in the metropolitan area of São Paulo city and through websites of companies of the area. The results of this study show that the process of product development should improve in an accelerated way in order to assist the desires and needs of the market. In this context, it is up to the companies of the area to update themselves by recycling their products, as well as their processes and management.
Senior customers’ attitudes towards the social responsibility actions of pharmacies and drugstores
Authors: Bacha Maria De Lourdes , Berlezzi Fernando Luis Cazarotto , Vianna Nadia Wacila Hanania , Santos Jorgina Francisca Severino dos
Published: February 2021

In  this  article  the  attitudes  of  senior  customers are  analyzed  considering  the  actions  of  social responsibility  of  pharmacies  and  drugstores  in the city of São Paulo. A quantitative and empiric research was carried out taking into account the concept of attitude and the theory regarding the social responsibility, with a non-probabilistic sample of 200 buyers in the city of São Paulo, in 2006.  A structured questionnaire was used for field work. The results show ineffective actions of social responsibility from pharmacies and drugstores, in spite of the benefits they could bring to the institutional image and brand.
Clean Development Mechamism (CDM): perception of the Brazilian enterprises’ sectors
Authors: Paris Alexandre Gellert , Seo Emília Satoshi Miyamaru
Published: February 2021

Nowadays, the increase of Earth’s average temperature consists of an enormous challenge to our society. There has been a lot of international mobilization, associated with the amount of inancial, political and engineering resources interested in preventing the aggravating of the green house gases effects. In this article, it is presented a pioneer survey attempting to understand how the Brazilian private sector sees the issue; how they are positioning themselves to face the climate crisis, how they will cope with the new market emerging and the new paradigm from this global environmental issue. The results found appoint that the main barriers for the development of CDM projects, according to the Brazilian companies surveyed, are the high costs associated with these projects and the lack of technical knowledge on the ield.
Economical and environmental analysis of biodiesel obtained through used fried oil in toll plazas
Authors: Castellanelli Carlo Alessandro , Roos Cristiano , Castellanelli Márcio , Rosa Leandro Cantorski da
Published: February 2021

In this article, the aim is to demonstrate the economic viability and environmental advantages of diesel replacement for biodiesel, obtained by used fried oil to be used in power generators. To reach these goals, a study was performed in three toll plazas with diesel power generators in the state of Rio Grande do Sul. The technical parameters for the study of diesel power generators were obtained from experiments conducted by the research group to guide the study. The results have appointed that biodiesel can be used as a substitute for diesel generators in the toll plazas, leading to economic and environmental advantages.Thus, the study provided a better understanding on the proposed subject, showing the importance of renewable energy sources towards environmental, political and economic events.
Didactics and corporative education: the entrepreneurial challenge of continuous education
Authors: Bianchi Eliane Maria Pires Giavina
Published: February 2021

The expressive increase of corporate universities, as an answer to changes in the economic scenario and to the perceived deficiency in the formal education; turn those entities in an important player in the educational process. The preoccupation with teaching and learning strategies is fundamental to the establishment of human competencies: keys to personal development, enterprise growth and, consequently, to the progress of the nations. This article has the objective of promote a reflection on didactics practices used in corporate education, using a case study in a corporate university of an international information provider company. It is not conclusive, but the corporation has a rich environment to use technical teaching and learning resources, but the transformation of the organizational managers into educator is not in place yet.
The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
Authors: Martins Tomás Sparano , Cruz June Alisson Westarb , Kato Heitor Takashi , Reis Julio Adriano , El-Kouba Amir
Published: February 2021

This paper investigates the influence of a strategic typology in the performance of grade schools and high schools in the state of PR, taking into account the degree of market orientation. The model was developed based on two concepts: the strategic typology of Miles and Snow (1978) and market-orientation in the model of Kohli, Jaworski and Kumar (1993). To conduct this study, a cross-sectional survey was done. Data collection was conducted through a questionnaire sent to the directors of all 699 schools associated with SINEPE-PR (The Association for Privately Owned Educational Institutions in State of Paraná). A total of 153 cases were considered valid for the research. To analyze the data the H Kruskal-Wallis Test was used through the Minitab statistical software version 15. It was found that the typology is a strategic factor that influences the market orientation variables in analyzed industry
Digital money – an implementation of micropayments
Authors: Breternitz Vivaldo , Almeida Martinho Isnard Ribeiro de , Galhardi Antonio Cezar , Maccari Emerson Antonio
Published: February 2021

This paper intends to describe the process of money development, the advantages of using it digitally and the difficulties this process is facing. It is focused on the concept of e-purses or e-wallets, describing one of the most successful forms of digital money, the Octopus (Hong Kong based). Its main goal is to help those who wish to study this   subject under a corporative strategy point of view. It presents the reasons that led to the development of the Octopus, the steps followed by the companies that manage it, the current situation and the future development perspectives. The paper presents some considerations on the opportunity of adopting other systems that are similar to the Octopus in highly populated areas, as well as the conditions required to its success.
Fulfillment of the brazilian environmental law by hotel organizations.
Authors: Silva Fernando Amorim da , Schenini Pedro Carlos
Published: February 2021

Tourism has been indicated as alternative of economic growth without environmental degradation. However, there are evidences that tourism - considered a “clean” alternative of economic growth - can cause pollution. In this context, this article had the objective to analyze actions to fulfill environmental law in four hotel organizations. Methodology came from a multiple case study, carried through in four hotel organizations located in the Brazilian state of Santa Catarina. Data had been collected by non-participant observation, and by structuralized interview. The results indicated that those organizations fulfilled the law disposals applicable to them. It is concluded that the adequacy to the environmental law must be kept, to prevent the imposition of legal sanctions.
Relations between retail market and distribution in LPG range: analyzing the cooperation and alliances
Authors: Alves Carlos Alberto , Tiergarten Michele
Published: February 2021

This work aims to proceed with the evaluation of relationship between retail market and distribution in liquefied petroleum gas range (LPG), according to Network Theory. This is an exploratory research, with qualitative characteristic, about the dynamics of cooperation relations. The results, although could not be considered as conclusive, by reason of the study of only one case, shows that an alliance with relationship problems and competition, between point-of-sale and resale, probably will be dissolved as soon as the retailer become a reseller.
A study about business sustainability in cold storage agroindustry
Authors: Araújo Geraldino Carneiro de , Bueno Miriam Pinheiro
Published: February 2021

Industrial organizations are adapting to the concept of business sustainability in which companies develop social actions not losing the focus of financial and economic returns. In this context, the beef production sector, which has the cold storage agroindustry as the official coordinator of the chain, is important because of the socio-environmental actions. The objective of this research, characterized as descriptive and exploratory, with a qualitative approach, is to describe the measures adopted for business sustainability of agroindustry. Data analysis was the methodology of Grounded Theory. The results show the involvement of the cold storage studied in the three dimensions of sustainability (environmental, economic and social), and conclude that the cold storage agroindustry has incorporated the concept of sustainability of the business requirements of exporters.
INFORMATION TECHNOLOGY CAPACITIES AND THE BORN GLOBAL COMPANIES  DOI: 10.5585/riae.v8i1.1629
Authors: López María Soledad Etchebarne , Weiss Valeska Viola Geldres , Ramos Heidy Rodriguez
Published: February 2021

International business transactions have increased in recent years, triggered by the opening up of markets and the development of information technologies and communications, especially in the cases of small and medium enterprises. In this context, a new type of company is emerging: the so-called 'born global' companies. These organizations have an international profile since their birth, and have not gone through the traditional evolutionary pattern of internationalization. This article describes the theories that explain this new phenomenon, the main features of these new companies and their relationship with information technology (IT), which allows them to generate competitive advantages when entering the international market.
ANALYSIS OF BOARDS OF DIRECTORS' INVOLVEMENT IN STRATEGIC MANAGEMENT  DOI: 10.5585/riae.v8i1.1630
Authors: Muritiba Sérgio Nunes , Vasconcellos Eduardo Pinheiro Gondim , Muritiba Patricia Morilha , French John Lawrence
Published: February 2021

This study analyzes the involvement of boards of directors in strategic management. Through a survey of 36 Brazilian companies affiliated with the Brazilian Institute of Corporate Governance, we intend to analyze the factors that determine the degree of involvement of boards of directors in strategic decisions. Three dimensions were focused: which strategic decisions are under the boards' responsibility; which criteria are used to determine the optimum involvement of the board; and to what degree boards centralize strategic decisions. Results showed that boards are increasing their involvement in different types of strategic decisions, not limiting themselves to monitoring and controlling the company. Also, boards will tend to reach a balance when it comes to centralization of authority, sharing decisions with top managers and acting like counselors in the strategic management process.
A knoweledge management system as a mechanism to foment interorganizational networks
Authors: Franco Mário José Batista , Santos Barbeira Marisa Regina Reduto
Published: February 2021

The knowledge is a valuable resource in an organization .In this sense, the networks, as a strategy for the sharing of knowledge, can be one of the most important assets that an organization can adopt. Different organizations, to establish relationships with other organizations, have the opportunity to promote and share the knowledge that, strategically, serves as a mechanism for productivity and organizational effectiveness. The objective of this article is to develop a theoretical support that combines different concepts and elements to explain and understand the phenomenon of strategic alliances in organizations, as a mechanism for sharing of knowledge. We also propose a conceptual model of analysis both within and between organizations, in order to emphasize importance of knowledge management system to foment interorganizational networks and for the sharing of organizational knowledge.
Study of strategic changes in companies of the construction sector: an aplication of the tushman and romanelli model
Authors: Rossetto Carlos Ricardo , Rossetto Adriana Marques , Carvalho Carlos Eduardo
Published: February 2021

Organizations are present in environments characterized by intense competition and turbulence. These environments make the adaptation process of the organizations more complex, and their managers need to conduct their business in consonance with the environmental changes considered important by them. The aim of this research is to describe strategic changes according to the model proposed by Tushman and Romanelli (1985); it is possible to verify that most of the time, the process was incremental, interspersed with revolutionary changes. A multi-case study was conducted considering the history of the companies, and on the basis of this study, critical events were defined and then strategic periods were characterized according to the methodology devised by Miles and Huberman (1984) and Mintzberg and McHugh (1985). This research offers a significant contribution to studies that try to explain how companies formulate their strategies.
The Strategy Formulation Process in the "Leite" Restaurant: A Study Between 1882 and 2009Http://Dx.Doi.Org/10.5585/Riae.V9i2.1664
Authors: Oliveira Ana Rita De Melo , Lucena Eduardo De Aquino , Leite Yákara Vasconcelos Pereira , Salazar Viviane Santos
Published: February 2021

The goal prompting this research was to investigate how the process of strategy formulation occurred in the "Leite" Restaurant between the years of 1882 and 2009. To do so, we used a theoretical approach for the strategy formulation process. We sought to discover the respondents' perspectives; hence, a qualitative case study was developed and identified eight key events and phases, having observed that the strategy formulation process occurred primarily through an entrepreneurial perspective with the use of deliberated strategies. Furthermore, despite the long period of existence, the company has adopted an entrepreneurial approach throughout its entire history.
The Level of Cotribeta’s Corporate Sustainability Between 2006 and 2010: A Comparative StudyHttp://Dx.Doi.Org/10.5585/Riae.V9i2.1667
Authors: Rossetto Carlos Ricardo , Ferreira Elaine , Rossetto Adriana Marques
Published: February 2021

The purpose of this research was to compare the level of corporate sustainability at Cooperativa Tritícola Gaúcha Cotribeta between 2006 and 2010 by means of using the Strategic Planning Model for Business Sustainability (PEPSE), developed by Coral (2002). This period was chosen because the studied company has undergone several marketing changes, thus we sought to understand whether these changes have impacted on the sustainability index. Based on a qualitative research, and drawing from a case study, information was collected through semi-structured interviews with twenty-five employees in 2006 as a master's thesis core. In 2010 the interview process was retaken with five employees, due to the organization’s reshuffling since 2006. The company posted a decline in its environmental and social reference scale. In 2006 Cotribeta’s level of corporate sustainability had been classified as potentially ordinary sustainable, and in 2010 as potentially critical sustainable.