bluuebunny/crossref_metadata_2025 huggingface dataset:
Mekanisme Pinjaman Tanpa Bunga Kepada UMKM di Dinas Koperasi dan Perindustrian Kota Bandar Lampung Persfektif dalam Hukum Ekonomi Syariah
Authors: Ruslan Abdul Ghofur  , Eva Dwiana  , Heni Noviarita  , Muhammad Zaki  , Maimun
Published: December 2024

Following the global impact of Covid-19 on the economy, including Indonesia's, the Bandar Lampung City government has introduced an interest-free loan program aimed at UMKM to help revive the country's economy. During this crisis, it is crucial for the government to prioritize the UMKM sector as it plays a significant role in GDP and serves as a crucial source of employment, substituting the production of consumer goods or semi-finished goods. The interest-free and collateral loan program, initiated by the Bandar Lampung City Government through the Office of Cooperatives and Micro Enterprises (Diskop UKM), is designed to bolster the growth of Micro, Small, and Medium Enterprises (UMKM) in the region. The goal is to increase access to capital for MSMEs that do not have collateral or a good credit history, as well as create jobs. The program also promotes the Islamic principles of mutual care and justice. The use of APBD funds and loan requirements have been adjusted to the maqasid al-shariah principle. The Bandar Lampung City Government needs to make updates to improve the effectiveness of this program in terms of transparency, accessibility, requirements, procedures, and risk assessment.
Pengaruh Pendapatan Orang Tua, Literasi Keuangan, dan Gaya Hidup Terhadap Pengelolaan Keuangan Pribadi Siswa SMKN 6 Surabaya
Authors: Zakiyah Fitrohtus , Listiadi Agung
Published: December 2024

This study aims to analyze whether there is a simultaneous influence between parental income, financial literacy, and lifestyle on the personal financial management of students at Vocational High School 6 Surabaya, to analyze whether there is an influence between parental income on the personal financial management of students at SMKN 6 Surabaya, to analyze Is there an influence between financial literacy on the personal financial management of Vocational High School 6 Surabaya students, and to analyze whether there is an influence between lifestyle on the personal financial management of Vocational High School 6 Surabaya students. The respondents in this research were class X students majoring in financial and institutional accounting at Vocational High School 6 Surabaya, totaling 72 respondents. The sampling technique used in this research is saturated sampling. Data collection techniques use questionnaires and tests. The results of this study indicate that (1) Parental income, financial literacy, and lifestyle simultaneously influence the personal financial management of S Vocational High School 6 Surabaya students (2) Parental income significantly influences the personal financial management of Vocational High School 6 Surabaya students (3) Literacy finances have a significant influence on the personal financial management of Vocational High School 6 Surabaya students (4) Lifestyle has a significant influence on the personal financial management of Vocational High School 6 Surabaya students.
Pengaruh Kualitas Pelayanan, Citra Merek, Harga, dan Kualitas Produk Terhadap Loyalitas Pelanggan
Authors: Aditya Dwi Putra  , Nurul Azizah
Published: December 2024

One of the beverage products that has many fans in Indonesia is coffee. Coffee is one of Indonesia's leading plantation commodities that has an important role, especially as a source of foreign exchange, a provider of employment. Jokopi is one of the coffee shop brands that has a contemporary coffee drinking trend. With the tagline "telling and cultivating". The purpose of this study is to determine the effect of Brand Image, brand image, price and Service Quality simultaneously on customer loyalty. In this study, the research method used is a quantitative research method and in this study there are 30 to 500 samples, in addition, if the study will conduct an analysis with multivariate (correlation or multiple regression), then the number of sample members is at least 10 times the number of variables studied. The results of the test together (simultaneously) show that the variables of Service Quality, Brand Image, Price and Product Quality have an effect on Customer Loyalty, this can be proven by the results of F count 15.729 or a significance value of 0.000 <0.05.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Semen Tiga Roda di Kabupaten Karawang
Authors: Ramgendi  , Siregar Salim
Published: December 2024

This research aims to find out, analyze and explain how big the partial and simultaneous influence of Product Quality and Price is on the Purchase Decision of Tiga Roda Cement in Karawang Regency. The method used in this research is descriptive and verification research methods. This type of research is quantitative research. The population in this study focused on consumers of Tiga Roda cement products in the Karawang Regency area. The number of samples from this research was 225 people from consumers of Semen Tiga Roda using a purposive sampling technique. The analytical tool used in this research uses multiple linear regression analysis. The research results show that there is a partial or simultaneous influence between product quality and price on purchasing decisions for Tiga Roda Cement in Karawang Regency. The magnitude of the influence of product quality and price on purchasing decisions is 83.6%. Meanwhile, the influence of other variables outside the model is 16.4%.
Pengaruh Stres Kerja dan Kepuasan Kerja terhadap Turnover Intention Karyawan pada CV Margo Utomo
Authors: Ramadhan Mochammad Raihanditya , Retno Adiwati Mei
Published: December 2024

Employees are an important asset for a company, who act as actors to support the achievement of an organization's goals. The existence of employees in a company really needs to be managed and regulated well in order to make a positive contribution to the progress and sustainability of an organization. This research aims to determine and analyze the influence of work stress and job satisfaction on employee turnover intention at CV Margo Utomo. The population in this study were all employees of CV Margo Utomo and sampling in this study used a non-probability sampling method with a total of 60 respondents. The measurement scale uses a Likert scale. The data used in this research is primary data, by distributing questionnaires to the entire sample. The analysis technique used is PLS (Partial Least Square) to see the causal relationship between variables. The test results show that work stress contributes to turnover intention and job satisfaction contributes to employee turnover intention at CV Margo Utomo.
Strategi Diferensiasi Produk dalam Mencapai Keunggulan Bersaing CV Tirta Emas
Authors: Cica Permata Sari  , Alifian Nugraha
Published: December 2024

This study discusses the differentiation strategy that has been carried out at CV Tirta Emas. The differentiation strategy is an effort made by the company by providing a differentiator between its products and market products. Businesses have different characteristics so that they are easily recognized by the public. CV Tirta Emas has a distinctive feature in its products, namely comfortable noodle products which are one of the healthy foods. The results of the observation show that one of the factors in the differentiation strategy carried out is still not optimal, which results in a less stable sales turnover received in 2023. This study aims to analyze the product differentiation strategies carried out in achieving competitive advantage. In this study, the author uses the theory put forward by Feranita that there are six factors that can be done in carrying out a differentiation strategy to achieve competitive advantage. Excellence can be measured from the uniqueness, quality and selling price of the product. The method used is a qualitative descriptive case study method by producing data from competent sources. Data collection is carried out by conducting observation, interview and documentation techniques. The essence of this study is to maintain the differentiation strategy that has been implemented and analyze the differentiation strategy in achieving the competitive advantage of CV Tirta Emas.
Pengaruh Gaya Kepemimpinan Transformasi dan Motivasi Kerja Terhadap Kinerja Karyawan pada Perusahaan Agribisnis LQ45: Stufi Kasus PT. Astra Agro Lestari.Tbk
Authors: Mere Klemens
Published: December 2024

The current economic climate is experiencing rapid growth, prompting companies to compete in enhancing their services to attract and retain consumers. The role of human resources as a key driver in companies becomes increasingly crucial, where leadership style and work motivation play significant roles in optimizing employee performance. This study aims to identify the impact of transformational leadership style and work motivation on employee performance at agribusiness companies listed in LQ45, specifically PT. Astra Agro Lestari Tbk, both simultaneously and partially, and to determine which variable has a dominant effect between the two. This research employs an explanatory research approach with a survey method, where data are collected through questionnaires, interviews, literature reviews, and documentation. The sample consists of 40 respondents, and data analysis is conducted using multiple linear regression. The findings indicate that: (1) Transformational Leadership Style (X1) has a t-value of 0.319, which exceeds the t-table value of 0.279, with a significance value of 0.00, which is less than α= 0.05, demonstrating that transformational leadership style has a significant impact on employee performance at PT. Astra Agro Lestari Tbk; (2) Work Motivation (X2) has a t-value of 1.615, which is greater than the t-table value of 0.279, with a significance value of 0.002, also less than α= 0.05, indicating that work motivation significantly affects employee performance; (3) The analysis reveals an F-value of 112.362 with a probability of 0.000, which is below 0.05, indicating that both transformational leadership style and work motivation simultaneously have a significant effect on employee performance.
Pengaruh Lingkungan Kerja, Budaya Organisasi, Kepemimpinan Terhadap Kinerja Karyawan
Authors: Mohamad Rafli Saputra  , Suhana
Published: December 2024

This research aims to assess the influence of the work environment, organizational culture and leadership on employee performance. The research was conducted at PT. INNAN with permanent employees as a sample. Factor analysis is used to test the validity of research data. SPSS software version 27.0 was used by researchers for data analysis. The research results show that the work environment has a significant effect on employee performance. Organizational culture has a significant effect on employee performance and leadership has an effect on employee performance. This research provides input for companies theoretically and practically.
Pengaruh Kualitas Produk, Persepsi Harga dan Brand Ambassador Terhadap Keputusan Pembelian: Studi pada Konsumen Produk Sepatu Ventela Semarang
Authors: Jessica Widyaningrum  , Euis Soliha
Published: December 2024

This study is used to identify components that can influence purchasing decisions through product quality, price perception and brand ambassadors. This study uses a quantitative approach with examiners sending questionnaires via Google Form to one hundred respondents. Multiple linear regression tests based on SPSS 25 statistics are used in the purposive sampling method. This study tracks consumers who have purchased Ventela products in the city of Semarang. The results show that price perception has no influence on purchasing decisions. Product quality and brand ambassadors influence purchasing decisions. Ventela shoe products in Semarang City.
Pemahaman dan Kepedulian dalam Implementasi Green Accounting oleh UMKM Pencucian Mobil
Authors: Saskia Heni Juita  , Carolyn Lukita  , Lilis Lasmini
Published: December 2024

This research explores the understanding and implementation of green accounting in SMEs in the car wash sector. This study uses in-depth survey methods and interviews with car wash MSME owners in various locations,focusing on environmental impacts and sustainable practices. SMEs in this sector have significant potential to reduce negative environmental impacts through the adoption of green accounting, which involves measuring and reporting the environmental impacts of business activities. A good understanding of green accounting is necessary to integrate sustainable practices such as environmentally-friendly water and chemical management. Despite ample research supporting the benefits of green accounting, its implementation in SMEs remains limited and faces challenges such as knowledge constraints and institutional support. Environmental awareness and compliance with environmental regulations are also crucial for creating environmentally sustainable businesses. By understanding and addressing these barriers, SMEs in the car wash sector can actively contribute to balancing economic, social, and environmental concerns. Adequate education and guidance are needed to support SME owners in effectively adopting green accounting. This research aims to provide insights for policymakers and SME owners on the importance of green accounting in achieving sustainable business practices.
Pengaruh Orientasi Inovasi Terhadap Kinerja Usaha Pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Bandung
Authors: Putra Bintang Surya Putra , Putri Mediany Kriseka Putri
Published: December 2024

The purpose of this study is to find out how much innovation orientation affects business performance on MSME actors in the city of Bandung from various business sectors. The dimensions of innovation orientation used include product innovation, process innovation, marketing innovation, and organizational innovation. The method used in this study is descriptive quantitative. The questionnaire was distributed to 385 MSME actors in the city of Bandung, then statistical tests were carried out using simple and multiple regression analysis using IBM SPSS. The results of this study are that simultaneously the innovation orientation variable has a significant effect on business performance with an influence value of 63.3%. Partially, the dimension of innovation orientation (product innovation, process innovation, marketing innovation, organizational innovation) has an influence on business performance in MSME actors in the city of Bandung, process innovation is the most influential dimension with a coefficient value of 0.362.  The researcher suggested that the next researcher can use other variables that can affect business performance, such as entrepreneurial orientation.
Faktor-faktor yang mempengaruhi Tax Avoidance: Sales Growth, Profitabilitas dan CSR
Authors: Vita Resti Wulidasani  , Juli Ratnawati
Published: December 2024

This studies is performed to observe sales increase,profitability,and  corporate  social  duty as variables that affect  tax  avoidance  practices.  The  populace  of  this studies is the  mining  area  which  is listed on Indonesia  stock  market  in  period  of  2019-2021.  The  usage  of  a purposive sampling  approach. The secondary facts  obtained  from Indonesia  stock  market  and  economic  record  of  every  employer  that  applicable  with purposive sampling  standards . Speculation  testing  makes use of  multiple  linear  regression  evaluation  with  the  help  of  SPSS  software   program. The  consequences  of   this  studies  display  that  sales  increase  has  an  effect on  Tax   Avoidance.  Profitability  does  no  longer   affect   Tax  Avoidance.  CSR  impacts  Tax  Avoidance.
Pengaruh Information Quality, Information Quantity, dan Information Credibility Pada TikTok Terhadap Purchase Intention SAFF & Co. di Jakarta
Authors: Regina Amanda Kostianti  , Fitriani Nur Utami
Published: December 2024

Indonesia has experienced a significant increase in the number of internet users every year, which is utilized to access social media platforms like TikTok. SAFF & Co., a local Indonesian perfume brand, has leveraged TikTok to promote its products to reach a wider audience and generate e-WOM to boost purchasing intentions. This study aims to examine and analyze the simultaneous and partial effects of information quality, information quantity, and information credibility on purchase intention for SAFF & Co. in Jakarta through TikTok. A quantitative descriptive method was employed in this research. Data analysis was conducted using several techniques, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing both simultaneously and partially, and coefficient of determination. The results of the descriptive analysis showed that information quality, information quantity, and information credibility were in the good category. The hypothesis test results showed that information quality, information quantity, and information credibility have a simultaneous effect on purchase intention for SAFF & Co., and then information quality, information quantity, and information credibility have a partial effect on purchase intention. Based on the coefficient of determination, the influence of information quality, information quantity, and information credibility on purchase intention is 22.2%, and the remaining 77.8% is influenced by other variables not examined in this study.
Pengaruh Kepemimpinan, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan pada Rumah Sakit Tlogorejo Semarang
Authors: Dida Pramudya Darmansa  , Askar Yunianto
Published: December 2024

Performance is the most important human resource for any organization. Human resources are a key element in the development process of an organization and in achieving its goals. The main aim of the research is to find out how leadership, motivation and work discipline of Torogorejo Hospital Semarang staff influence their performance. The primary data provided was obtained from a questionnaire. The subjects of this research were employees of RS Tologorejo Semarang. The research used random sampling techniques and obtained results from 100 employees. The tests used in this research are factor analysis for validity testing, Cronbach alpha measurement for reliability testing, and multiple regression equations for hypothesis testing. The research results show that leadership, motivation and work discipline have a positive effect on performance.
Pengaruh Kepemimpinan Transaksional, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT. Sun Star Motor
Authors: Linda Dwi Ichromi  , Kasmari Kasmari
Published: December 2024

Every company depends on human resources who play an important role in being able to achieve company goals. The success of a company can be reflected in the performance of the company's employees. The purpose of this study is to find out what is the influence of transactional leadership, motivation and work discipline on employee performance at PT. Sun Star Motor MT. Haryono Semarang by sampling using a saturated sample technique because the entire population was sampled because the number was too small, namely 60 people. This data collection method is researched using the questionnaire method. The variable measurement scale used is the assessment likert scale in the form of a score on answer preferences. The data analysis used was multiple linear regression analysis. In this study, there are three hypotheses that must be tested to prove their suitability for each independent variable to the bound variable. (1) Transactional leadership towards employee performance. For the value of sig. 0.042 < 0.05 with a coefficient of β=0.278 which is a positive value. (2) Motivation for employee performance. For the value of sig. 0.611 > 0.05 with a coefficient of β=-0.077 which is negative. (3) Work discipline has a positive effect on employee performance. For the value of sig. 0.037 < 0.05 with a coefficient of β=0.300 which is a positive value. So the results of the research that have been carried out can be found that transactional leadership has a positive and significant effect on employee performance, motivation has a negative and insignificant effect on employee performance, work discipline has a positive and significant effect on employee performance.
Pengaruh Kompetensi dan Komunikasi Terhadap Kinerja Karyawan PT Beta Pharmacon
Authors: Sulistyaningsih  , Sari Marliani  , July Yuliawati
Published: December 2024

Performance is the work result that can be achieved by individuals or work teams within an organization to achieve organizational goals within a certain period of time. Competence is defined as an individual's ability to carry out a job correctly and with excellence. Reciprocal activities in conveying messages, using message delivery media or without media, are defined as communication processes. This research aims to determine and analyze the influence of competency and communication variables on the performance of PT Beta Pharmacon. The quantitative descriptive research design used multiple linear regression verification a population of 388 employees, and used a proportional starting random sampling technique with the Slovin formula and a sample of 80 was determined. The results of the descriptive analysis of the competency are in good criteria, the communication is in good criteria and the performance is in good criteria. The results of the verification analysis of the competency variable (X1) partially have a very significant influence on employee performance, the communication variable (X2) partially has a very significant influence on employee performance, while the competency variable (X1) and communication variable (X2) have a simultaneous influence on employee performance (Y).
Determinan Pertumbuhan Laba pada Perusahaan Industri Makanan dan Minuman Periode 2018-2022
Authors: Anisa Yasmin Caniago  , Kartika Hendra Titisari  , Anita Wijayanti
Published: December 2024

Financial reports can be used as an instrument to assess company profit growth. Profit growth can be measured using financial and non-financial indicators. The researcher re-examined the debt to equity ratio, current ratio, total asset turnover, institutional ownership and independent board of commissioners on profit growth in food and beverage subsector companies listed on the Indonesian stock exchange. Quantitative research is defined as a systematic investigation of phenomena by collecting data that can be measured by performing statistical, mathematical or computational techniques. The population in this study are companies in the group of manufacturing companies listed on the Indonesian Stock Exchange (BEI) during the observation year 2018 - 2022. The sample in this study used a purposive sampling method. This research uses multiple linear analysis methods, testing independent variables is carried out on more than one variable. Data testing was carried out using SPSS and was carried out in stages. This research aims to test and analyze the influence of the variables debt to equity ratio, current ratio, total asset turnover, institutional ownership and independent board of commissioners on profit growth. The population used in this research is food and beverage sub-sector companies listed on the Indonesia Stock Exchange (BEI) for the 2018 - 2022 period.
Analisis Intellectual Capital dan Relationship Satisfaction Terhadap Business Performance: Studi UMKM Rumah Makan Nasi Padang di Kota Sukabumi
Authors: Nabila Maulana Yusup Silva , R Deni Muhammad Danial  , Nor Norisanti
Published: December 2024

Micro, Small and Medium Enterprises or what are often called UMKM  support 60% of the Indonesian economy. Sukabumi is an area that has 57,319 UMKM, one of which is Padang rice restaurant UMKM. Nasi Padang restaurant UMKM is Padang or Minangkabau cuisine, a cultural heritage from generation to generation, maintaining the authenticity of the tastes of the past as a regional identity that has problems with business performance as well as intellectual capital and relationship satisfaction. The aim of this research is to find out how intellectual capital and relationship satisfaction influence the business performance of UMKM at Nasi Padang restaurants in the city of Sukabumi. The population in this study were UMKM Padang rice restaurants in the city of Sukabumi. The method used is a quantitative method with an associative descriptive approach. With a total sample of 51 with saturated sampling. The statistical results of the f test (simultaneous) show a simultaneous and significant influence of the intellectual capital and relationship satisfaction variables on business performance. Based on the statistical results of the t test (partial test), intellectual capital has a negative and insignificant effect on business performance. Meanwhile, relationship satisfaction has a positive and significant effect on business performance.
Determinants of Tax Avoidance with Profitability as a Moderating Variable
Authors: Anindita Maya Pratita  , Sri Wahyuni  , Ani Kusbandiyah  , Tiara Pandansari
Published: December 2024

This research aims to test the influence of sales growth, leverage and transfer pricing on tax avoidance with profitability as a moderating variable. The population in this research is mining sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2019-2022. The sampling method used purposive sampling which resulted in 165 samples from 63 companies. The results of this research show that sales growth have an positive effect on tax avoidance and transfer pricing have an negative effect on Tax Avoidance. Leverage has no effect on tax avoidance. This study found empirical evidence that Profitability strengthens the influence of the Leverage and Transfer Pricing variables on tax avoidance. Profitability weakens the influence of the sales growth on tax avoidance.
Keywords: Tax Avoidance; Sales Growth; Leverage; Transfer Pricing; Profitability.
Effect of Objective and Subjective Financial Literacy on Risky Credit Behavior Moderated by Financial Self-efficacy
Authors: Dea Amanda Putri  , Erna Sulistyowati  , Sofie Yunida Putri
Published: December 2024

This study seeks to investigate the impact of both objective and perceived financial knowledge on high-risk credit behaviors among accounting students in Surabaya, with confidence in managing finances serving as a mediator. Utilizing Structural Equation Modeling (SEM) and Partial Least Squares (PLS) for data analysis, the research collected data from 100 accounting students in Surabaya who use pay later services, selected through purposive sampling. The results indicate that objective financial knowledge significantly influences confidence in managing finances, which subsequently has a significant effect on high-risk credit behaviors. However, objective financial knowledge does not have a direct impact on high-risk credit behaviors, and perceived financial knowledge does not influence either high-risk credit behaviors or confidence in managing finances. Additionally, confidence in managing finances does not mediate the relationship between either type of financial literacy and high-risk credit behaviors. This study underscores the importance of enhancing financial knowledge and self-confidence among accounting students to curb high-risk credit behaviors. The findings offer valuable insights for future research in this area and contribute to the development of theories related to planned behavior, financial knowledge, and confidence in managing finances in mitigating high-risk credit behaviors, particularly with the increasing use of pay later credit options.
Analisis Kinerja Anggota Unit Reskrim dalam Penyelesaian Kasus Dipolsek Majalaya Resort Karawang
Authors: Sujana  , Rismayadi Budi , Pertiwi Wike
Published: December 2024

Human resources are an achievement or advantage for an agency, with good human resources, the agency's achievement is good and benefits. This research uses qualitative research with descriptive methods. In this study the results obtained by researchers show that the performance of the majalaya police crime unit is less than optimal in achieving the targets of various cases that occur in the majalaya police jurisdiction, which is caused by the quantity and quality of the members of the crime unit itself.
Pengaruh CSR dan GCG terhadap Kinerja Keuangan Perusahaan dengan Manajemen Laba sebagai Variabel Mediasi
Authors: Sihotang Diva Amelia , Tantina Haryati
Published: December 2024

This study aims to examine the effect of Corporate Social Responsibility and Good Corporate Governance on the financial performance of technology sector companies listed on the IDX with earnings management as a mediating variable in the 2019-2022 period. The type of research used is a quantitative approach. The number of samples in this study were 13 companies with 4 years of observation period selected using purposive sampling method. The analysis and hypothesis testing used is PLS-SEM using SmartPLS software. The results showed that CSR and GCG variables were able to influence financial performance and earnings management. Earnings management variables cannot affect the company's financial performance. Earnings management cannotmediate the relationship between CSR and GCG on financial performance. The conclusion of this study is that bothCSR and GCG play an important role in improving the company's financial performance. Companies committed tosocial responsibility and good governance mechanisms tend to be financially healthier. On the other hand,earnings management practices are often practiced but do not have a significant impact on financial performance.
Pegaruh Kualitas Pelayan, Kualitas Produk, dan Lokasi Terhadap Kepuasan Pelanggan Piknik Coffee Eatery Purbalingga
Authors: Bondan Pradiptasani Suryawan  , Arini Hidayah  , M. Agung Miftahuddin  , Maulida Nurul Innayah
Published: December 2024

This research aims to determine the influence of service quality, product quality, and location on customer satisfaction at Piknik Coffee Eatery Purbalinga. The sample in this study was 110 customers of Piknik Coffee Eatery Purbalingga. This research applies a quantitative approach with a questionnaire as data collection. Purposive sampling was implemented as a sampling technique, with criteria 1). Purbalingga people who have visited Piknik Coffee Eatery at least 2 times and 2). Minimum age 17 years. Multiple linear regression technique using SPSS version 25 software. The results of this research show that Service Quality has no positive and significant effect on customer satisfaction, Product Quality has a positive and significant effect on customer satisfaction, and Location has no effect on customer satisfaction of Piknik Coffee Eatery Purbalinga.
Analisis Social Media Marketing Terhadap Minat Menggunakan Aplikasi Pesan Antar Makanan Melalui Brand Awareness Sebagai Variabel Mediasi
Authors: Adistia  , Asep Muhamad Ramdan  , Sopyan Saori
Published: December 2024

By utilizing social media, it will make it easier for a company to market its products (social media marketing), so this must be considered by every food delivery application because good social media marketing will increase brand awareness to the audience so as to create purchase intention. The purpose of this study was to determine the effect of brand awareness in mediating the relationship between social media marketing on purchase intention. The method used in this research is quantitative method with descriptive and verification approaches. The population in this study were @shopeefood_id Instagram followers. The sample of this study amounted to 200 respondents who were then analyzed using SEM (Structural Equation Modeling) techniques with the help of AMOS version 22. The results of data processing show that social media marketing has a significant effect on brand awareness. Brand awareness has a significant effect on purchase intention with value. And brand awareness successfully mediates the relationship between social media marketing on repurchase intention on Instagram followers @shopeefood_id.
Pengaruh Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Karyawan PT. Taman Sari Boga Catering
Authors: Adella Fakhira Mauludia  , Suroso  , Flora Patricia Anggela
Published: December 2024

This research aims to analyze the influence of organizational culture and organizational commitment partially and simultaneously on employee performance at PT. Taman Sari Boga Caterin, the location of the company is in West Adiarsa, Karawang. The method used was quantitative verification techniques with a sample of 35 PT respondents. Taman Sari Catering Catering. This sampling method uses a saturated sampling method. The analysis model using multiple regression analysis maximizes the results of the F test and t test, a significance level of 5%. Research findings show that organizational culture partially influences the performance of PT employees. Taman Sari Boga Catering with a value of (1.500 > 0.361). Partial organizational commitment greatly influences the performance of PT employees. Taman Sari Boga Catering with a value of (2.496 > 0.361). Meanwhile, organizational culture and organizational commitment simultaneously influence the performance of PT Taman Sari Boga Catering employees because the calculated F value is 14.857 > 3.29. Results of the influence of organizational culture and organizational commitment on the performance of PT employees. Catering Taman Sari Boga Catering amounted to 0.489 or 48.9%, apart from that the remainder was due to the influence of other factors that were not examined, namely 0.511 or 5.11%.
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Pengurus Amil Zakat Pondok Pesantren Al-Insan: Yayasan Rumah Harapan Pinus Indonesia
Authors: Muhamad Fakhri Abdul Aziz  , Sari Marliani  , July Yuliawati
Published: December 2024

Employee discipline and performance are fundamental aspects of a company where discipline and poor performance result in the sustainability of the institution. This research aims to analyze the influence of work discipline and work environment on the administrators of the Rumah Harapan Karawang Foundation. This research uses quantitative methods with a descriptive-verification approach, covering all employees of the Rumah Harapan Foundation, and produces a sample of 50 employees. Analysis was carried out using descriptive methods and multiple linear regression. The results of the descriptive analysis show that work discipline (X1), work environment (X2), and employee performance (Y) all meet the "good" criteria. Data analysis was carried out using SPSS version 27 software. The t-test results show that: 1) The work discipline variable (X1) partially influences employee performance (Y), 2) The work environment (X2) partially has a positive and significant influence on employee performance (Y).3) Simultaneous F test shows that work discipline and work environment positively and significantly influence performance
Pengaruh Komunikasi dan Konten Media Sosial Instagram Terhadap Keputusan Pembelian di Sage Dish
Authors: Muhammad Bintang Adilluhung Sampurna  , Citra Savitri  , Syifa Pramudita Faddila
Published: December 2024

The current technological development accelerates innovations in marketing, especially through sosial media, which enables companies to interact more directly with consumers and influence their decisions. This research was conducted to determine the impact of communication and Instagram sosial media content on purchasing decisions at Sage Dish. The method used in this study is a quantitative approach with non-probability sampling techniques through purposive sampling. The population in this study involved Instagram followers who have previously purchased products at Sage Dish. A sample of 210 followers was used, calculated using Slovin's formula. Data collection was carried out by distributing questionnaires and processed using Partial Least Squares 3 (PLS3). The analysis results show that both simultaneously and partially, communication and Instagram sosial media content have a significant influence on purchasing decisions at Sage Dish.
Pengaruh Strategi Promosi Sosial Media Instagram Terhadap Kepuasan Konsumen di Barbershop Athena
Authors: Adi Hardiyansah  , Dini Yani  , Rieke Retnosary
Published: December 2024

This study aims to explore the impact of promotion strategies through Instagram social media on customer satisfaction at Athena Barbershop. Involving 342 customer respondents, data was collected through the distribution of questionnaires to assess perceptions of Instagram promotions and the level of satisfaction with the barbershop's services. This research employs a quantitative analysis, specifically simple regression analysis, with data processed using the Statistical Product and Service Solutions (SPSS) software version 27.0. The results of the study indicate that the promotion strategy using Instagram social media has a significant influence on customer satisfaction at Athena Barbershop.
The Influence of Safety Performance For Hauling Operators At PT. XYZ
Authors: Mayang Mayang Rizky Rian Winney , Siwi Siwi Dyah Ratnasari
Published: December 2024

Occupational safety is a crucial issue in the mining industry, given the high risk of accidents that can occur in the field. The mining industry plays an important role in the economy of many countries, especially those rich in natural resources. The purpose of the research is to analyze the effect of safety culture and work environment on safety performance. This research uses quantitative analysis with survey methods. The sample in the study was 154 hauling operators and the analysis tool used SEM-PLS. the research results state that there is a positive and significant influence on safety culture and the work environment on safety performance. This suggests that the results of the study can provide a strong basis for companies to develop and strengthen safety culture programs that focus on increasing awareness and compliance with safety procedures among hauling operators. In addition, improvements in the design and condition of the work environment can create a safer and more comfortable working environment, which in turn will improve safety performance and operator productivity. The implications of the research show that a good safety culture and work environment significantly improve the safety performance of hauling operators at PT XYZ. To improve safety, the company should intensify safety training and rewards, improve working conditions, and adopt the latest safety technologies and procedures. With these measures, PT XYZ can reduce work incidents, increase productivity and strengthen its safety reputation.
Penerapan Disiplin Kerja pada UPTD Puskesmas Cikampek di Kabupaten Karawang
Authors: Rio Firmansyah  , Uus MD Fadli  , Laras Ratu Khalida
Published: December 2024

The aim of this research is to analyze the application of human resource discipline, especially among Cikampek Community Health Center UPTD employees in carrying out and carrying out their obligations, as well as complying with all applicable regulations. This research uses a quantitative approach with data collection techniques using questionnaires and observation as well as document review, while the data analysis technique used is descriptive statistics with the help of the SPSS (Statistical Program for Social Science) program to test the validity and reliability of the data. In this research, there were 58 respondents who were obtained using the Slovin formula and determining respondents using probability sampling techniques to answer the questionnaire given. The results of the research show that the level of employee discipline at the Cikampek Community Health Center UPTD can be said to be quite good. This can be seen from the employees who tend to be disciplined, although there are still some employees who have a low level of discipline. Judging from five aspects, namely attendance, evaluation, standards, vigilance and ethics, obtaining the largest average number in the very good category with a percentage of 75.1%, thus the role of the Head of the Cikampek Community Health Center UPTD and the awareness of each Cikampek Community Health Center UPTD employee is very important in improving discipline.
Penerapan Sak EMKM dalam Penyusunan Laporan Keuangan pada Koperasi Simpan Pinjam Kasih Ibu
Authors: Mentari Podungge Sri , Bokiu Zulkifli , Pakaya Lukman
Published: December 2024

This study aims to determine how the implementation of SAK EMKM and the obstacles in preparing financial reports at the Kasih Ibu Savings and Loans Cooperative. This study uses a descriptive quantitative method with data collection using observation, interview and documentation methods. The informants in this study were the administrators and employees of the Kasih Ibu Cooperative and SMEs. The results of this study indicate that the Kasih Ibu Savings and Loans Cooperative has not fully implemented SAK EMKM. This is because the Kasih Ibu Savings and Loans Cooperative has not made notes on the financial statements in its financial statements, which is one of the indicators that is the basis for seeing whether an entity has implemented SAK EMKM or not in preparing their financial statements, but the Kasih Ibu Cooperative has prepared a profit and loss report and financial position report. Then related to the obstacles in the implementation of SAK EMKM at the Kasih Ibu Cooperative, it was found that there was still a lack of knowledge and understanding regarding the preparation of notes to financial statements (CALK) which was one of the obstacles in the implementation of SAK EMKM. In addition, the absence of policies or regulations that require the implementation of SAK EMKM also contributed to the inhibiting factor.
Pengaruh Kompetensi dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan pada Bagian Produksi di PT XYZ Otomotif Karawang
Authors: Ersa Mayang Sari  , Suroso  , Flora Patricia Anggela
Published: December 2024

This research aims to determine the influence of competence and work environment on employee productivity at PT. XYZ Automotive Karawang, located in KarawangInternational Industrial City, either partially or simultaneously. The method applied is a quantitative method with 35 employees from the production department of PT. XYZ Automotive Karawang as the research sample, was selected using the saturated sampling method. The analysis uses a multiple linear regression model, and the F test and t test use a significance level of 5%. The research results show that there is a partial influence of competence on the productivity of PT employees. XYZ Automotive Karawang, with Ttable value (4,555 > 1,690 or Tcount > Ttable). However, there was no significant partial effect of the work environment on work productivity (0.025 < 1.690 or Tcount < Ttable). However, there is a simultaneous influence between the work environment and competence on work productivity, indicated by the high F value, namely 12,553 > 4,26. The influence of competency and work environment on PT employee productivity. XYZ Automotive Karawang was 0.440 or 44%, while the remaining 0.560 or 56% was influenced by additional variables not covered in this research.
Analisis Inovasi Produk, Orientasi Pasar dan Strategi Bersaing dalam Meningkatkan Kinerja Bisnis Coffee Shop Survei pada Coffee Shop di Kota Sukabumi
Authors: Aljaidi Salha said , Sunarya Erry , Ramdan Asep Muhamad
Published: December 2024

The growth of Coffee shops in Sukabumi City can be said to be high for a small city, there are already 54 Coffee shops which previously only had 37 Coffee shops. This indicates the high growth of Coffee shops in Sukabumi City. However, it also indicates the tight competition of Coffee shops in Sukabumi City. This researcher aims to determine how much influence product innovation, market orientation and competitive strategy have in improving business performance in coffee shops. This researcher uses descriptive and associative methods with a quantitative approach. The population in this study was coffee shops in Sukabumi City as many as 54 coffee shops. The data analysis techniques used in this study are the classical assumption test, multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis testing (F Test) and partially (T Test). The results of this study indicate that product innovation, market orientation and competitive strategy have a significant effect on business performance, this is evidenced by the calculated F 80.307> F table 2.790 which means the calculated F value is greater than the F table. Partially, product innovation has a significant effect on business performance, this is evidenced by the T count of 8.485> T table 1.674, which means that T count is greater than T table. Market orientation has a significant effect on business performance, this is evidenced by the T count of 2.604> T table 1.674, which means that T count is greater than T table. Then the competitive strategy does not have a significant effect, this is evidenced by the T count of 0.220> T table 1.674, which means that T count is smaller than T  table with an error level of 0.05.
Pengaruh Beban Kerja Terhadap Kinerja Kurir Shopee Express Hub Cikampek
Authors: Dicky Sulistiya Harta Wijaya  , Enjang Suherman  , Laras Ratu Khalida
Published: December 2024

This study aims to determine and analyze the effect of workload on the performance of Shopee Express Hub Cikampek couriers. The method used is a quantitative descriptive verification method which aims to describe whether or not the facts are true, and to explain the relationship between workload variables and Shopee courier performance. The sample in this study was 85 people from 113 populations, the analysis technique used was a simple linear regression analysis technique using SPSS version 25. The results of the research data processing stated that workload had a positive effect on the performance of Shopee Express Hub Cikampek couriers. The results of the study are proven by the results of hypothesis testing which show that the calculated t value is greater than the t table and the significance value is smaller than alpha. Based on the results of the analysis in this study, it was also found that workload has a strong relationship with the performance of Shopee Express Hub Cikampek couriers, where workload contributes a positive influence on performance with a value of 42.7%.
Analisis Komparatif Kualitas Pelayanan pada Minimarket Indomaret dan Alfamaret di Wilayah Perumnas Karawang
Authors: Robby Fauji  , Sihabudin  , Yulianti Sartika
Published: December 2024

The world of marketing in the current era has changed rapidly, moving from traditional concepts to modern ones. Therefore, business  people and businesses should be able to adapt to the dynamics of market developments and be able to produce innovative ideas that can attract consumer attention to their products. Population growth rates also influence the actions companies must take. The size of the community's needs is also influenced by the ever-increasing population growth rate, such as Alfamart and Indomaret Perumnas Karawang. This study aims to find out the comparison of the determination of the five research variables related to service qualifications between Alfamart and Indomaret perumnas Karawan by applying a type of comparative research and involving 100 respondents who shop at Alfamart and Indomaret perumnas Karawang. By applying quantitative research techniques, namely collecting data through the use of questionnaires and then displaying it in descriptive statistics. The findings of this study indicate that there are important variations among five service quality factors: tangibles, empathy, responsiveness, assurance, and reliability.