bluuebunny/crossref_metadata_2025 huggingface dataset:
Political Communication of Indonesian Presidential Candidates on Social Media
Authors: Dawam Dawam , Ihsan Zainal , Darmawan Ferry
Published: July 2024

Social media has become a very important tool in political communication, especially in the face of presidential election contestation. This study aims to analyze Anies Baswedan's political communication on social media ahead of the 2024 presidential election. Using a qualitative approach and content analysis method, this study examines Anies Baswedan's political communication content on social media platforms such as Twitter, Instagram, Facebook, and YouTube. The results showed that Anies Baswedan raised various themes and main issues in his political communication on social media, such as the economy, education, health, infrastructure, corruption, and environment. He uses a critical and vocal communication style in voicing opinions and criticizing government policies. His communication strategy also includes efforts to image himself as a leader who is vocal, critical, close to the people, experienced, competent, and concerned about environmental issues and sustainable development. Anies Baswedan's political communication on social media received diverse responses from audiences, ranging from support to intense criticism and debate. However, political communication on social media also faces a number of challenges and implications, such as political polarization, the spread of false information, black campaigns, and issues of digital campaign ethics.
Stakeholder Engagement in Instagram-Based Complaint Handling Indihome Service PT Telkom Yogyakarta Region
Authors: Haq Mochammad Fauzul , Swastika Septi Nur Hanna
Published: July 2024

This research aims to analyze Telkom Indonesia's engagement strategies with its stakeholders in Yogyakarta during a surge of complaints regarding their Indihome product on Instagram (@indihome.yogya). As a dominant internet service provider, Telkom Indonesia, through its Indihome product, faces a high volume of customer complaints, further amplified by the prevalence of social media platforms like Instagram, which provide a direct channel for customers to air their grievances. The study employs the Stakeholder Circle Model to examine the steps undertaken by Telkom Witel Yogyakarta in addressing customer complaints. A qualitative descriptive approach is adopted to gain a comprehensive understanding of the phenomenon under investigation. Data is gathered through interviews with key informants and a thorough examination of relevant documentation. The findings reveal that Telkom Witel Yogyakarta implements a five-stage stakeholder engagement process: (1) Identification: Creating a list of stakeholders; (2) Prioritization: Developing a stakeholder assessment scale; (3) Visualization: Conducting stakeholder mapping and dividing stakeholders into four quadrants; (4) Engagement: Implementing appropriate communication strategies tailored to each stakeholder category; (5) Monitoring: Evaluating the effectiveness of engagement efforts and ensuring alignment with expectations. This research contributes to the understanding of stakeholder engagement in complain handling from customers on social media platforms. The five-stage stakeholder engagement process offers a valuable framework for organizations seeking to improve their stakeholder relationships and effectively address customer concerns through social media channels.
Kepuasan Media Terhadap Informasi di Program 'Bandung Menjawab' Pemerintah Kota Bandung
Authors: Riswoto Ghiok , Ferdiana Sandy , Triwardhani Ike Junita
Published: July 2024

Kegiatan media relations menjadi salah satu strategi bagian humas di Pemerintah Kota Bandung. Media relations juga menjadi jembatan komunikasi antara instansi dengan masyarakat melalui media massa atau awak media. Kegiatan media relations dapat diimplementasikan melalui jumpa pers, media gathering, interview, dan lainnya. Salah satu bentuk media relations yang diinisiasi oleh Pemkot Bandung, diberi nama Program Bandung Menjawab. Penelitian ini bertujuan untuk menganalisis kepuasan awak media terhadap informasi yang disampaikan melalui Program Bandung Menjawab. Kepuasan awak media terhadap infromasi diukur dari aspek akurasi, aktualitas, dan relevansi, yang semua itu akan menyimpulkan sebuah kualitas informasi. Metode yang digunakan adalah deskriptif kuantitatif dengan teknis pengumpulan data berupa penyebaran angket kepada 28 responden dari kalangan wartawan yang tergabung dalam Kelompok Kerja (Pokja) Wartawan Balai Kota Bandung di rentang waktu Desember 2023 - Maret 2024. Hasil penelitian menunjukkan bahwa harapan awak media terhadap informasi dari aspek akurasi, aktualitas, relevansi, hingga kualitas informasi sangat tinggi. Harapan itu terjawab dengan angka kepuasan pada ketiga aspek yang cukup baik. Dari Skala Likert yang didapat melalui angket, disimpulkan bahwa awak media sangat puas terhadap informasi di Program Bandung Menjawab yang diselenggarakan Humas Pemkot Bandung. Penelitian ini memberikan kontribusi baru dengan mengukur kepuasan awak media terhadap informasi yang diperoleh dari kegiatan di Program Bandung Menjawab. Hingga kini, belum ada penelitian yang secara khusus mengevaluasi kepuasan awak media terhadap program media relations Pemkot Bandung, khususnya Program Bandung Menjawab.
Implementasi Media Sosial dalam Meningkatkan Layanan Kemahasiswaan dan Alumni pada Perguruan Tinggi Islam di Yogyakarta, Salatiga, Ponorogo, dan Kudus
Authors: Mahyudin Mahyudin , Kertamukti Rama , Husnudldlon Auliya Ihza
Published: July 2024

Perguruan tinggi semakin mengintegrasikan media sosial sebagai alat strategis untuk meningkatkan layanan kemahasiswaan dan interaksi dengan alumni. Penelitian ini memberikan wawasan mendalam mengenai implementasi media sosial di Perguruan Tinggi Islam seperti: UIN Sunan Kalijaga, UIN Salatiga, IAIN Ponorogo, dan IAIN Kudus. Media sosial menjadi alat penting dalam memenuhi kebutuhan mahasiswa dan menjaga hubungan erat dengan alumni. Media sosial berfungsi sebagai alat publikasi yang efisien dalam membantu peningkatan visibilitas dan citra positif perguruan tinggi. Mengingat begitu pentingnya peran media sosial bagi Perguruan Tinggi, maka diperlukan analisa pengelolaan media sosial yang efektif mulai dari perencanaan yang cermat, pelaksanaan yang konsisten, evaluasi yang terus-menerus, dan tindakan korektif. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan analisis konten media sosial. Temuan penelitian menunjukkan bahwa keempat perguruan tinggi tersebut secara aktif menggunakan platform media sosial, seperti Facebook, Instagram, dan Twitter, sebagai saluran komunikasi utama. Implementasi media sosial terbukti berkontribusi pada peningkatan keterlibatan mahasiswa dalam kegiatan kampus dan fasilitasi interaksi antara mahasiswa dan alumni. Penelitian ini juga mengidentifikasi tantangan seperti manajemen reputasi, masalah privasi, dan keamanan informasi yang perlu diatasi sebagai bagian efektif menggunakan media sosial untuk memperkuat layanan kemahasiswaan dan menjaga keterlibatan alumni di perguruan tinggi. Implikasi temuan dapat menjadi perspektif dalam mengembangkan strategi yang lebih baik untuk memanfaatkan potensi media sosial dalam meningkatkan kualitas layanan dan hubungan dengan stakeholder. Humas universitas berperan vital dalam menangani manajemen media sosial, tidak hanya sebagai penyedia informasi tetapi juga sebagai kunci dalam membangun visibilitas, meningkatkan layanan mahasiswa dan alumni, serta mendukung visi dan misi perguruan tinggi.
Demokrasi dalam Arena Media Sosial: Catatan Refleksi Pembelajaran pada Masa Kampanye Pemilihan Presiden 2024
Authors: Puspitasari Maria
Published: July 2024

Kampanye pemilihan presiden 2024 dalam arena media sosial dapat menjadi salah satu parameter yang digunakan untuk menilai praktek demokrasi deliberatif. Penelitian dilakukan pada tiga akun media sosial dari kandidat presiden 2024. Menggunakan analisis isi kualitatif, penelitian dilakukan pada kurun waktu Desember 2023-Februari 2024  Penelitian menunjukkan pemanfaatan beberapa teknik untuk memasarkan gagasan dan meraih suara pemilih melalui visualisasi simbolik. Pemanfaatan simbol-simbol yang dimaknai secara khas oleh generasi Z sebagai kelompok sasaran utama yang memperkuat alasan untuk memilih. Penggunaan strategi berdasarkan elemen populisme mendorong terjadinya perubahan dalam wajah demokrasi deliberatif, dimana partisipasi menjadi elemen yang dikapitalisasi oleh tim kampanye dan berdampak panjang pada perubahan wajah demokrasi.
Komparasi Analisis Media Siber pada Platform Donasi Digital: Biruberbagi.id, Campaign.com, dan Ayobantu.com
Authors: Susilawaty Fera Tri , Ratnawati Ratnawati , Karangan Irene Alfiona , Fitriyani Wiwin
Published: July 2024

Dalam era digital, media siber telah mengubah cara masyarakat berkontribusi terhadap isu-isu sosial. Penelitian ini membahas bagaimana tiga platform donasi online, yaitu Biruberbagi.id, Campaign.com, dan Ayobantu.com, berkontribusi dalam memperkuat budaya donasi di Indonesia. Tujuan penelitian ini adalah untuk membandingkan ketiga platform tersebut berdasarkan empat aspek utama: ruang media, dokumen media, objek media, dan pengalaman pengguna. Metode penelitian yang digunakan adalah analisis konten dan etnografi digital. Hasil penelitian menunjukkan bahwa Biruberbagi.id mengintegrasikan penjualan produk dengan donasi, Campaign.com menggunakan gamifikasi untuk mendorong partisipasi tanpa uang tunai, sementara Ayobantu.com menekankan transparansi dan fleksibilitas metode pembayaran. Implikasi penelitian ini menunjukkan bahwa ketiga platform ini memiliki pendekatan unik yang dapat dioptimalkan untuk meningkatkan partisipasi dan dampak sosial di Indonesia. Temuan ini memberikan wawasan strategis bagi pengembangan platform donasi online untuk memperkuat budaya donasi di masa mendatang.
Warung Segar's Digital Branding Strategy in Growing Interest in Online Groceries Shopping
Authors: Tiara Olga , Zubair Feliza , Yustikasari Yustikasari
Published: July 2024

The COVID-19 pandemic has a significant impact on the survival of startup business units. Startups are required to design brilliant strategies to survive. One of the strategies that startups can do is the digital branding process, which allows startups to have a strong position in the market. This study of Warung Segar's branding strategy in Growing Interest in Groceries Shopping Online uses qualitative methods and a case study approach. Qualitative research looks at the ideas, observations, opinions, and beliefs of the people studied. The purpose of the study is to find out how the technology, elements, processes and operations of Startup Warung Segar do digital branding in order to grow the interest of Groceries Shopping Online. The results of the study provide results that Warung Segar which has used Digital Branding can survive and is able to boost sales with a market oriented branding approach, Warung Segar has an understanding of the urgency of internal branding as a manifestation of the Spirit of Goodness which is based on integration and comprehensive treatment of the brand.
Value Co-Creation and Sustainability Communication: A Case Study of Lyfe With Less’ Instagram and Telegram
Authors: Brodjonegoro Snezana Swasti
Published: July 2024

Globally, the term sustainability has been widely used since its first inception back in the 1990s. However, the term itself has only been popularly used in Indonesia for the past half-decade, following the initiation of the Sustainable Development Goals by the UN, which Indonesia supported. Since then, there have been numerous sustainability initiatives by civil communities that are based online. These communities somewhat became the ‘spearheads’ of sustainable consumption communication in Indonesia, educating netizens about various aspects of sustainable consumption, through various platforms – including Instagram and Telegram. This paper aims to analyze how followers and group-members co-create value related to sustainable consumption and lifestyle across the two communication platforms of a sustainable lifestyle online community: Lyfewithless. This paper employs qualitative approach, using value co-creation concept to understand the interaction and communication pattern on both Instagram & Telegram, and communication about/of sustainability as a macro lens to situate this case in the growing body of sustainability communication. Through analyzing the interaction on both platforms during the period of February-May 2022 and February-May 2023, this study shows that the Instagram account & Telegram group of Lyfewithless have slightly different value co-creation dynamics and levels, but complement each other to co-create value among its members and followers in building and rebuilding understanding about sustainable consumption. Furthermore, this study proposes that to achieve its intended impact, organizations must conduct both communication aboutsustainability and communication of sustainability. This study contributes to the sustainable consumption communication literature and supports the notion that civil communities hold important role in educating more people to adapt a more sustainable consumption behavior in the Indonesian context.
Information Needs to Influence the Quality of Development Messages and News in the Digital Media Era
Authors: Indrati Iman , Sumardjo Sumardjo , Hapsari Dwi Retno , Fatchiya Anna
Published: July 2024

The presence of development journalists is needed to criticize, study, evaluate, and report on the relevance of development projects. The press, as the fourth pillar of democracy, has a very crucial role in conveying criticism. The research aims to analyze the influence of society's information needs (X1), politics (X2), and government (X3) on the quality of development messages (Y1) and news (Y2). The research methodology uses a mixed-methods approach with a sequential explanation strategy. The  research population covers  television news viewers and observers. The research sample consisted of 110 respondents who were viewers and observers of news broadcasts in mainstream media. The research results show: (1) there is a significant influence between the information need variable based on the community perspective (X1) on the quality of development messages (Y1); (2) there is no significant influence between the variable information needs based on the perspective of the business world (X2), politics (X3), and government (X4) on news quality (Y2), but there is an influence of public information needs (X1) on news quality (Y2). Based on information from press representative institutions, there was a decline in quality caused by: (1) complaints of violations from the Indonesian Broadcasting Institution; (2) less attractive news packaging; (4) social media competition; (5) in-depth news analysis; (6) intervention from stakeholders; (7) lack of cross-sectoral support; and (8) the small compensation received by journalists. In conclusion, information needs based on society's perspective do not influence the quality of development messages but do influence the quality of news.
The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective
Authors: Pandjaitan Rosmawaty Hilderiah
Published: July 2024

Background: 86% of marketers believe social media marketing mix trends have influenced their profits. This condition significantly changes the business world and offers integrated marketing communications strategy options.This is a qualitative research in the interpretive paradigm. Using netnography or virtual ethnography or digital ethnography methods, this research attempts to explore and analyze the complex meaning of Indonesia's latest social media statistical data, compiled from We Are Social and The Global Statistics. We support data from Pew Research Center, Statista, Deloitte, Forbes, Insider Intelligence, Forrester, LinkedIn, GlobalWebIndex, CMO Survey, and the FGD (Focus Group Discussion) method. The analytical tools used are Computer-Mediated Communication Theory, Everett Rogers' Theory of Diffusion of Innovation, etc. In 2024, the social media marketing mix (SMMM) will be dominated by Artificial Intelligence (A.I.) including Generative A.I. and ChatGPT technology, as well as creative content that is entertaining and capable of attracting various kinds of people, and creates social polemics too. The principle, "Give what they want, take what you need," is used to get support from Gen Z and Millennials. This principle is needed to build trust and loyalty. Many companies will carry out promotions focusing only on social media platforms that provide benefits, and social media trends in  Indonesia include Instagram, Facebook, TikTok, and Twitter. The promotional message will consist of product quality, price, and comfort. These three aspects will also be communicated extensively using A.I. technology and ChatGPT.
Message Reception Analysis in Intercultural Communication during "Magnetic Resonance Imaging" Training in Hospitals
Authors: Assegaff Syafiq Basri , Fajarini Eunike Serfina , Herari Noprita , Setiawati Amalia
Published: July 2024

The utilization of Magnetic Resonance Imaging (MRI) machines is essential for accurate disease diagnoses, necessitating radiographers to undergo a ten-day training regimen. While existing studies often concentrate on interpersonal communication in healthcare, this research explores the reciprocal development of reflexive action and interpretation during MRI training in Indonesian hospitals, employing the Coordinated Management of Meaning (CMM) Theory and integrating intercultural communication obstacles. Employing participatory observation, key informant interviews, and focus group discussions, the study unveils that trainers employ both verbal and non-verbal communication, including orientation, empathy, and dynamic interactions. The results highlight reciprocal, proactive communication strategies between trainers and trainees, emphasizing mindfulness, emotional vulnerability mitigation, honest communication, and the cultivation of functional behaviors. This research contributes not only to health communication literature, particularly MRI training but also advances practical insights into intercultural communication research.
Fame-Led to Sympathy: Content Analysis of Felicya Angelista’s Statement Related to the Israeli-Palestinian Conflict Using Roland Barthes Semiotic Approach
Authors: Mony Husen , Kabul Ivanaldy , Yudistia Angkie , Lestari Nurhajati
Published: July 2024

The video of Felicya Angelista discussing the Israeli-Palestinian conflict sparked controversy, with criticism directed at her for seemingly supporting Israel. The use of the word "war" without context and footage of Hamas attacking Israeli citizens contributed to this backlash, leading to calls to boycott Scarlett products. This research, utilizing Roland Barthes’ Semiotic Theory, aimed to analyze the denotation, connotation, and myths within the video's text, assessing its impact on Felicya's reputation and Scarlett products. Qualitative content analysis was conducted using data from Felicya's Instagram videos, netizen comments, and online news reports. The findings revealed denotatively that Felicya is crying and wiping her tears, Israeli civilians attacked by Hamas, and Felicya stood on humanity and peace. The denotational meanings were Felicya expressed sadness for the victims especially parents and children, and Felicya appearing neutral. However, connotatively, she was perceived to support Israel. Myths surrounding the expression of sadness, artists' involvement in the conflict, and the conflict's religious nature were also identified. The video faced criticism from netizens, leading to calls for boycotting Scarlett products due to Felicya's perceived alignment with Israel. In summary, while the video portrayed Felicya's neutrality denotatively, it connotatively suggested support for Israel, contributing to backlash and calls for boycotts.
Internalizing Pancasila Values among the Younger Generation in Jakarta in the Context of the 2024 Presidential Election in Indonesia
Authors: Yuniar Ririt , Ahsan Titania Fattiha
Published: July 2024

The internalization of Pancasila values among the younger generation is significant for a more in-depth study ahead of the 2024 presidential election in Indonesia. This has become a hot issue as material for study, especially after the 2024 presidential and vice presidential candidate debate took place. This research aims at 3 things: First, to inform the importance of internalizing the Pancasila values among the younger generation to welcome the 2024 election; Second, to instill Pancasila values in the younger generation in responding to currently developing political dynamics; Third, to strengthen implementation of Pancasila values in political ethics by socializing them among the younger generation to realize peaceful elections in 2024.  The mixed method used for this research is quantitative data collection, using qualitative descriptive techniques with text analysis. The distribution of questionnaires conducted directly and online is based on the theory of social reality construction, with the concept of internalization being the focus. This research shows 3 things: First, the younger generation received information regarding the importance of internalizing Pancasila values in creating peaceful elections in 2024. Second, researchers succeeded in socializing the effort to instil Pancasila values in the younger generation in responding to political dynamics in the 2024 elections. Third, ethical politics in peaceful elections have been socialized by strengthening Pancasila values to make the situation more conducive to implementing peaceful elections. It is hoped that this research can become a consistent and sustainable national movement for the upcoming elections and prepare the younger generation to have a peaceful and constructive mentality.
How Do Young individuals in Vietnam Use and Perceive Satisfaction with Artificial Intelligence Algorithms on TikTok?
Authors: Khang Nguyen Tan
Published: July 2024

This study focuses on how young people in Vietnam use and feel satisfied with artificial intelligence algorithms on TikTok. The research paper aims to investigate and better understand how this group of young people interact and use the TikTok platform, with the integration of artificial intelligence algorithms. The study was conducted based on the results of an initial questionnaire survey on a simple random sample based on the germ development sampling method among students in Vietnam. The quantitative data is analyzed based on SPSS software. The results of the study show that the majority of young people in Vietnam have a basic knowledge and understanding of artificial intelligence algorithms on TikTok. They use them to find engaging content, watch videos, and engage with the community on the platform. However, the study also found some risks associated with using artificial intelligence algorithms on TikTok. It is a risk of privacy violation and interference with personal freedom when algorithms can track, analyze and collect the personal data of users. Thereby, the research team analyzed the data based on the use and satisfaction theory. In summary, this study has mentioned how the young public in Vietnam use and feel satisfied with the artificial intelligence algorithm on TikTok. In addition to the benefits, attention should be paid to the ethical and privacy issues associated with the use of this technology to protect the interests of users.
Tourism Communication Policy in Sustainable Tourism and Climate Change in Garut Regency
Authors: Sunuantari Manik , Klicek Tamara
Published: July 2024

The tourism sector as one of the drivers of the Indonesian economy is also affected by natural and non-natural disasters. Climate change and disasters encourage the government of Garut Regency in West Java, Indonesia, to carry out various tourism communication policies  as part of the effort to increase sustainable tourism activities in the face of climate change and disasters. This research aims to find a model of sustainable tourism communication policy in the face of climate change in Garut Regency. This research uses symbolic interactionism theory, growth pole theory and Community Based Tourism (CBT). The exchange of symbols between tourism actors will build a common meaning in making sustainable tourism communication policies. The type of research used a case study with a research location in Garut Regency, a tourist site as well as a disaster-prone area. Data collection techniques were carried out through observation, interviews and documentation. Data validity used data triangulation, investigator triangulation, and theory triangulation. The results showed that the policy used in the development of sustainable tourism in Garut Regency emphasizes collaboration and communication of all stakeholders. The involvement of all stakeholders will encourage the realization of community welfare. The focus of sustainable tourism development is the community. Community welfare will be achieved if the community is fully involved in all tourism activities.
Cultural Improvement of the Gen-Z Digital Media User in Pinge Village Bali
Authors: Tobing Melati Mediana , Hutabarat Leonard , Sirait Aprina Jovanka
Published: July 2024

The intensity of digital media use among Generation Z (Gen-Z) has spread to Pinge Traditional Village in Tabanan Regency, Bali. This study aims to determine the effect of intensive use of social media by students of SMP 3 Marga in Pinge Village, Bali on their interest in learning local culture and ability to interpret local culture amid the influx of cultural information in the world. A survey of 115 Gen Z respondents who are active users of social media at SMP 3 Marga showed a change in attitude towards increasing local cultural loyalty through a correlation test of 0.881 and it can be concluded that the results of (Intensity of Gen-Z Social Media Use) have a positive value with a large relationship of 0.638 (coefficient test) which can be categorized as having a fairly strong degree of relationship to (Meaning of Balinese Local Culture). This research provides an overview of the positive impact of social media on the understanding of local culture. There is a big role of parents at home and in the Pinge Village complex in maintaining village children on every cultural and religious occasion that is routinely held. Through this research, it can be predicted that the future picture of Balinese culture will continue to be preserved until the current generation Z becomes adults in the future. However, hypothesis testing explains that the presence of information technology will result in a change in the meaning of culture in Pinge Village by Gen Z in a positive direction.
Symbolic Interaction of the Meaning of Triwangsa Women's Marriage in Balinese Hindu Culture
Authors: Limarandani Ni Putu , SNLAS Kartika , Patera Anak Agung Ketut
Published: July 2024

The existence of Hinduism and Balinese culture is an inseparable unity, both of which guide the lives of Balinese people. In Balinese Hindu culture there is a grouping of wangsa as a symbol of identity and social status. Differences in social status will cause differences in behavior in communicating with the audience. The grouping of social status affects the rules of marriage that require women to marry men who have equal social status. Women are not allowed to marry men who have low wangsa because if they do so, the women must go down the wangsa. When a woman has stepped down, there is a change in the way she interacts and communicates with family and society. Changes in the identity of Triwangsa women have a big impact on the doers as well as the family and the environment. This research aims to describe the symbolic interaction in the marriage of Triwangsa women towards the Balinese Hindu family and environment. The results showed that there are differences in interaction patterns between women who descend from the wangsa and women who still have a fixed wangsa.
Debate on Rice Import Policy in Indonesia: Discourse Network Analysis in Online Media
Authors: Amrihani Haresti Asysy , Eriyanto Eriyanto , Zulkifli Muhammad Yunus
Published: July 2024

This research maps the discourses on agreements and disagreements of each actor regarding the rice import policy in Indonesia. In 2023, the Indonesian government took a policy to increase the quota of rice imports Indonesia, according to the United States Department of Agriculture, is the world’s fifth largest country in terms of rice imports. The policy was opposed and supported by a number of actors since Indonesia is also the fourth largest rice producer in the world.  Actors who oppose and approve of the rice import policy in Indonesia present their respective arguments to influence the public. This research uses the Discourse Network Analysis (DNA) method to map the discourse coalition and actors based on the actors' arguments in Kompas.id media. The results show that the discourses of each actor are connected to each other. The discourses include: stabilizing rice reserves, international cooperation, reducing rice prices, anticipating climate change, importing rice during harvest, contradicting the food law, rising rice prices, rice stock alert, law enforcement against rice fraud, and rice procurement which is impossible.
Marketing and Personal Branding of Anies Baswedan as Presidential Candidate by NasDem Party in Digital Space
Authors: Khabir Muhammad Hazim , Suswanta Suswanta , Al-hamdi Ridho
Published: July 2024

The purpose of this study is to see the phenomenon of political marketing, especially how the online mass media builds Anies Baswedan’s branding as a presidential candidate. The branding of presidential candidate serves as a phenomenon of Indonesian national politics particularly when NasDem Party declared Anies Baswedan as a presidential candidate on October 3, 2022. The methodology of this study uses qualifiers, and the technique of analysis and data analysis uses Nvivo12 plus mainly in online media reporting in Indonesia (CNN, Kompas, Media Indonesia, and Detik.com).  The results of this study showed that the four media outlets were actively reporting on the nomination of Anies as a presidential candidate. The massive reporting put Anies' personal electability ahead of other political opponents. The identification is based on the analysis of content about Anies in the four online media outlets. In terms of quantity, Media Indonesia more actively reported on Anes’ candidacy than the other three media outlets. This is because of power polarization relationship in terms of ownership relationship between NasDem Party and Media Indonesia. Thus, the news frame leans towards Anies and indirectly it can be used for marketing and branding politics.
Mapping Transformation: Lessons Learned from Poso District's Post-Conflict Deradicalization
Authors: Hasrullah Hasrullah , Arya Nosakros
Published: July 2024

The Post-Conflict Poso Deradicalization Program was launched after a series of conflicts between religious groups in Poso, Central Sulawesi, Indonesia, have been ongoing since 1998. The main objective of this program is to alleviate tensions among these groups and promote peace and reconciliation in the region. In this context, the perspective of communication science plays a crucial role in bridging the perceptual gaps that exist between the community and the Poso government. Through this research, the researcher describes and analyzes the communication network structure and the roles of actors in seeking information about the deradicalization program. This communication network research adopts a descriptive approach. Primary data was collected through interviews with actors involved in the deradicalization program. The data was then coded based on the frequency of communication among the actors. The processing and visualization of the communication network were conducted using UCINET.The research finds that the formed communication networks indicate a relatively optimal level of communication, especially among the implementing groups and participants of the deradicalization program. In the post-conflict Poso deradicalization program, both Islamic and Christian sides have influential figures who can serve as role models for the community in eradicating the seeds of conflict that can always resurface.
Participatory Communication Model Based on Local Wisdom in Ecotourism of West Detusoko Village
Authors: Murtiningsih Bherta Sri Eko , Meidiyawati Niknik , Veronika Veronika
Published: July 2024

Sustainable ecotourism development needs participation, participatory communication, and local wisdom. A participatory communication strategy needs to be implemented so that the community is willing to accept the policy and get  involved in developing and maintaining these tourist destinations. Communication must be dialogical and symmetrical, and decision-making must be participatory by considering local wisdom. This study uses participatory communication theory. The study uses a qualitative approach with a case study method. Data collection uses literature studies, in-depth interviews, and FGDs. Informants in the study were selected using a purposive sampling technique. The research findings show that participatory communication in ecotourism planning and development includes Dialogue, Heteroglossia, Polyphony, and Carnival. Meanwhile, the model of community participation is empowered participation. Ecotourism based on local wisdom can increase community participation and build participatory communication. Optimizing ecotourism based on local wisdom can help increase people's income and maintain nature conservation and cultural preservation.
The Map of Healthtech in Indonesia As Database for Future Research
Authors: Kartikawangi Dorien , Saba Ayon Hadi
Published: July 2024

The Covid-19 pandemic causes a lack of interaction among people. This situation forces digital transformation in many aspects of living, including health care. Helathtech then becomes a choice. This study explores Healthech in Indonesia with situation and organization analysis and provides a database for future research. A qualitative approach with secondary digital data is applied. The result shows twelve healthcare providers with different care focuses in Indonesia. They inform their service online through the official website and social media. Social media is also a means to build engagement with the audience, customer, and target market. Therefore, social media has become a marketing and public relations channel. Furthermore, there is a concern about data security regarding digital trace that opens in big data. Healthtech is called to take measures to ensure transparency and security of the data collected and to respect users' privacy. Protecting personal data produced and collected in this context must be ensured. Users must, therefore, be informed of the security procedures. By doing so, firms can develop a positive image and reputation. These tools can generate inequalities in treatment between the most advantaged people and others.
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand
Authors: Ramadhani Amelia , Utari Prahastiwi , Hastjarjo Sri
Published: July 2024

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.
Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives
Authors: Sukmayadi Vidi , Fadhila Sarah Annisa , Mirawati Ira , Purwaningwulan Melly Maulin , Muhaemin Enjang
Published: July 2024

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) ,  and  aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.
Attitude Of Generation Z of The Batak Tribe In Preserving Ulos As A Cultural Heritage
Authors: Fitriyani Lamria Raya , Rachmawati Dewi
Published: July 2024

Ulos is one of the cultural heritages of the Indonesian archipelago from the Batak Tribe. The use of Ulos varies from the Ulos giver to the recipient, so that the Ulos has a variety of motifs with different meanings, namely to suit the purpose of giving it. Through the attitudes and motivation  of  Young generation regarding the preservation of Ulos, which has become the cultural identity of the Batak Tribe. This study aims to determine the Attitude of the young Generation of the Batak Tribe regtoarding Ulos in preserving it as a cultural heritage. The research was conducted using descriptive quantitative methods with young generation respondents from the Batak ethnic group in Jabodetabek. Several questions related to attitudes and motivation about Ulos were included in the questionnaire which became the instrument in this study. Theories and concepts used in this study are interests with indicators of encouragement from individuals, social motives, and emotional factors. In the attitude concept using indicators, cognitive, affective, konative, and also on internal factors and external factors in which there is group interaction. The results of the study show that young generation has a positive attitude and motivation in preserving Ulos as a cultural heritage. The cognitive level of the younger generation of the Batak tribe is relatively low, so it needs to be improved, namely gaining understanding and knowledge to study ulos cloth so that it can continue to preserve it. This of course requires the role and support of parents and family.
Innovation in Disaster Mitigation Communication Model, Coordination, and Digital Literacy after the Cianjur Earthquake Disaster
Authors: Prihantoro Edy , Yusufina Ainun Rahma , Ohorella Noviawan Rasyid
Published: July 2024

Indonesia is vulnerable to natural disasters, including earthquake. Earthquake has an  impact on the community including environmental, property, and psychological damage as well as loss of life. Such an impact also happened to  earthquake-stricken Cianjur  in West Java, which required disaster mitigation and digital literacy to deal with it. The aim of this research is to determine innovations in disaster mitigation communication models, coordination and digital literacy after the Cianjur earthquake. This is a form of handling the impact of a natural disaster before and after it occurs. The theory used in this research is Haddow Disaster Communication  focusing on customer focus, leadership commitment, situational awareness, and media partnership. The method used in this research is descriptive qualitative conducted by collecting data through field observations, in-depth interviews and focus group discussions. The results of this research are innovations in disaster mitigation communication models to become disaster mitigation models in Cianjur in the future, know the coordination paths between the parties and the community in case of a disaster, and provide digital literacy for the people of Cianjur through emergency response call centers and  WA groups  to disseminate  information to the public. The efforts of  the parties involved in  disaster mitigation aim  to  help the community reduce the risk of disaster affecting  physical development,  increase the ability of the community in disaster risk mitigation and get an understanding of  the community’s access to  disaster information.
Implementasi Mata Kuliah Perencanaan Event Kehumasan dalam Pelestarian Kesenian Ludruk di Pagesangan Surabaya
Authors: Alfraita Ariyan , Ariana Yuniar Putri , Puspitasari Rindiani
Published: July 2024

Ludruk merupakan pertunjukan drama yang diperankan secara grup atau berkelompok dalam sebuah panggung dengan cerita yang bersumber dari apa yang terjadi di kehidupan rakyat sehari – hari. Pelestarian kesenian Ludruk di Pagesangan Surabaya yang diadakan oleh Arek bengi yang merupakan event organizer untuk memenuhi mata kuliah Produksi Event Kehumasan dari program studi Ilmu Komunikasi Universitas Bhayangkara Surabaya bertujuan untuk melestarikan kesenian ludruk di kalangan generasi muda saat ini. Ludruk yang saat ini semakin terpinggirkan karena adanya kemajuan teknologi yang membuat generasi penerusnya kurang mengetahui kesenian daerah. Bentuk Event yang telah dilaksanakan adalah diskusi, survey, praktik, dan evaluasi. Metode praktik yang dilakukan dengan tiga tahapan yaitu tahap persiapan, tahap pelaksanaan dan tahap akhir. Hasil kegiatan pementasan ludruk dalam upaya pelestarian dan pengembangan seni budaya tradisional Ludruk di Kalangan Muda, Kelurahan Pagesangan, Jawa Timur, mencakup beberapa aspek yang mencerminkan dampak positif dari program ini seperti antusiasme masyarakat terutama bagi generasi muda dan kegiatan Bazar UMKM di Pagesangan Surabaya turut terbantu dengan adanya kegiatan yang dilaksanakan oleh Arek Bengi Event Organizer.
Penerapan Komunikasi Antarpribadi Untuk Mengantisipasi Jebakan Pinjaman Online Pada Warga Kelurahan Leuwigajah, Kota Cimahi
Authors: Yasundari Yasundari , Purwaningwulan Melly Maulin , Wulandari Tine Agustin , Prayoga Inggar , Mogot Yuni , Anggaswari Niluh Ayu
Published: July 2024

Ketersediaan dukungan pinjaman online di Indonesia telah meningkat, dengan Jawa Barat melaporkan jumlah pinjaman terbesar sebesar Rp 13,57 triliun pada bulan April 2023. Hutang yang belum dibayar dapat berdampak buruk bagi peminjam, sehingga menyoroti perlunya pendidikan masyarakat yang lebih baik. Kegiatan pengabdian kepada masyarakat (PKM) dilaksanakan pada tanggal 27 Juli 2023 di Kelurahan Leuwigajah Kota Cimahi yang dihadiri oleh 35 orang perangkat masyarakat setempat. Tujuannya untuk mengedukasi warga dalam menggunakan komunikasi interpersonal agar terhindar dari jebakan pinjaman online. Sesi yang digelar di Aula Kantor Kecamatan Leuwigajah ini diisi dengan presentasi dan sesi tanya jawab. Respon peserta positif, menunjukkan antusiasme dan engagement yang tinggi. PKM ini bertujuan untuk meningkatkan pengetahuan masyarakat mengenai pentingnya komunikasi interpersonal dalam mencegah terjerat utang. Acara ini berhasil meningkatkan kesadaran, dan banyak peserta yang mengakui bahwa mereka belum pernah menerima informasi seperti itu sebelumnya. Implikasi langsung dari kegiatan ini terlihat jelas ketika para peserta mulai menerapkan wawasan yang dibagikan.
Implementasi Fuzzy Sugeno untuk menentukan Jumlah Produksi Tahu
Authors: UPUY DOMS , HIARIEY ARLENE HENNY
Published: July 2024

Perencanaan jumlah produksi di pabrik tahu Kate-kate sangatlah penting agar dapat memenuhi permintaan konsumen. Selama ini jumlah produksi tahu dan tempe di pabrik tersebut tidak sesuai dengan permintaan pasar, karena itu terkadang jumlah tahu dan tempe yang diproduksi berlebihan sehingga harus di jual murah dan terkadang mengalami kerusakan akibat lama di simpan. Hal itu tentunya merugikan pemilik pabrik tahu Kate-kate. Penelitian ini bertujuan untuk menentukan jumlah produksi tahu berdasarkan data persediaan dan jumlah permintaan dengan menggunakan Fuzzy Metode Sugeno, guna untuk memoptimalisasi proses produksi agar tidak menimbulkan kerugian. Hasil analisis menunjukan rata-rata produksi tahu harian di pabrik tahu Kate-kate dengan 10 aturan fuzzy serta operasi AND yang pakai maka jika permintaan tahu sebanyak 136 papan, dan yang tersediah di bagian persediaan tahu sekitar 36 papan maka tahu yang harus di produksi yaitu sebanyak 115 papan hal ini menunjukan bahwa Metode Sugeno dapat digunkana untuk menentukan jumlah produksi tahu berdasarkan data persediaan dan jumlah permintaan di pabrik tahu Kate-kate
Analisis Pengujian Website Desa Ketapanrame Berdasarkan Model FURPS Menggunakan Metode Euclidean Distance
Authors: Aswito Dimas , Rahmahidayatul Rica , Purbaningtyas Rani , Wulandari Sholihah Ayu
Published: July 2024

The importance of software testing is very prominent in the software development stage. Software testing is an important aspect that cannot be ignored to ensure the quality of an application. One example is testing dynamic web pages such as the one that will be the main focus of the research, namely the Ketapanrame Village Website. Testing of the Ketapanrame Village Website was carried out thoroughly on various aspects, including feature functionality and web appearance aesthetics, to ensure compliance with the specified specifications. In order to achieve satisfactory results from testing, there are feature elements on the web page that will be tested using the FURPS model standard. Each indicator from the FURPS model has a special role in ensuring the overall quality of the software by involving the participation of respondents to find the average value. The challenge arises in finding an appropriate average value for testing such web pages. To overcome this problem, this research is distributing questionnaires to find values from respondents and will calculate the average value using the Euclidean Distance method. This concept was chosen because it has been proven to provide optimal average values. The test results show that the combination of the FURPS model and the Euclidean Distance calculation method provides satisfactory results. Combination suitability is not easy to do, especially in the part of finding the average value which must involve many parties to achieve optimal results.