ANALYSIS OF INVESTMENT AND INNOVATIVE ACTIVITY OF KHARKIV REGION ENTERPRISES
Authors: Matrosova Viktoriya , Matrosov Oleksandr , Dourtmes Pylyp 
Published: October 2019

Introduction. Investment and innovation activities can provide not only the functioning and growth, but also the development of business entities that are in line with the Strategy of Ukraine 2020 and adopted for implementation of the innovation and investment model of economic development. Management decisions as for the increase of the rate of investment and innovation activity are indicated in the program document "Ukraine 2030.doctrine of balanced development". It is advisable to make such decisions on the basis of a timely and reliable assessment of the state and results.
Purpose. The article aims to identify the main trends and peculiarities of the course of investment and innovation activity in the external and internal environment of industrial enterprises.
Method (methodology). The investment and innovation activity of industrial enterprises depends on a large number of factors, both internal and external. Factors of the external environment are such that practically do not depend on the enterprise and its influence on them is minimal. The factors of the internal environment directly depend on the activity, organizational structure of the enterprise, etc. In the economic literature you can find a significant number of classifications of factors that affect the investment and innovation activities of the enterprise. It has been carried out the analysis of sources of financing of innovations, the share of financing of capital investments at the expense of own funds of the enterprise in the total amount of sources of financing and at the expense of depreciation deductions of the enterprise; indicators of product updates. The specific weight of investments in innovation in total capital, in equity, has been determined; the share of research and development expenditures in the total amount of expenses for innovation, expenses for machinery, equipment and software, connected with the introduction of innovations in the total amount of expenses for innovation; the share of own and budgetary investments in technological innovations in the total amount of expenses for innovation; the share of investments of domestic and foreign investors in the total amount of expenses for innovation.
Results. The main tendencies and features of the course of investment and innovation activity in the internal environment of industrial enterprises have been revealed. The obtained values of the indicators reflecting the peculiarities of the course of investment and innovation activity of enterprises have proven that the general tendency of investment and innovation activity for all analysed enterprises emphasizes the insufficient attention to the results of investment and innovation activities that impede their development and competitive opportunities. SWOT-analysis of investment and innovation activity of regional industrial enterprises at the microeconomic level has been conducted. The main disadvantages have been determined. They are the out-dated fixed assets, lack of certainty of the company regarding long-term benchmarks and strategies for its development, lack of own funds required for innovation-oriented investment projects at enterprises, low level of solvency of enterprises, lack of competence of specialists for successful investment and innovation activities.