bluuebunny/crossref_metadata_2025 huggingface dataset:
CONCORDANCE AS A TOOL FOR STUDYING THE CONCEPTUAL STRUCTURE OF POLITICAL TEXTS
Authors:   Lviv Polytechnic National University, Pyontyk Lilia , Romanyshyn Natalia ,   Lviv Polytechnic National University
Published: January 2021

The article highlights the main directions of application of corpus approach in modern linguistics (scientific and theoretical research, lexicography, linguodidactics). The article presents the possibilities of concordance technologies as a tool for studying the conceptual structure of a political text. Concordance is considered as a way of elaborating an array of corpora of texts of Ukrainian political discourse in 2014-2020. The aim of the article is to reveal the method of using the technology of stacking political texts corpora and concordances to build a nominative field of certain concepts. The study was based on corpora of political texts, which cover the issues of language, language policy, language law and the status of the Ukrainian language as the state language in Ukraine (printed publications: «Hazeta po-ukrainsky», «Holos Ukrainy», «Dzerkalo tyzhnia», «Tyzhden», «Ukrainskyi tyzhden»; electronic publications: www. bagnet.org («Bagnet»); www.censor.net.ua; www.comments.ua (Information and analytical portal «Komentari»); expres.ua («Ekspres-online»); www.focus.ua («Focus»); www.gazeta.ua; www.dt.ua («Dzerkalo tyzhnia»); www.slovoidilo.com («Slovo i dilo»); www.svoboda.org.ua; www.tsn.ua («Televiziina sluzhba novyn»); www.tyzhden.ua («Tyzhden») and others. The object of analysis was the concept LANGUAGE in the Ukrainian political discourse of 2014-2020. The subject of analysis is the specifics of explicit verbalization of the concept LANGUAGE. Concordances allow to analyze different contexts, to deduce the value of a keyword semantics on their basis, to model a nominative field (direct / indirect nomination) of the studied concept of LANGUAGE. The main task of the concordance is to display all cases of use of the word registered in the texts. Unlike the dictionary, which puts the dictionary article in the main place, the concordance gives examples - the right and left contexts of the word. Concordances are used to solve the following linguistic problems: - comparison of different possibilities of using the same word, - analysis of keywords, - analysis of frequency of words and phrases, - search and research of phrases and idioms, - search of translation, for example, terminology, - creation of lists words (used when publishing).
THE RESEARCH OF SENTENCE LENGTH, WORDS AND PERIODICITY OF WORD FORMS IN THE COLLECTIONS OF PETRO KARMANSKY
Authors:   Lviv Polytechnic National University, Solovei Liliia
Published: January 2021

This work researched the linguostatistical indicators of poetic works of P. Karmansky, in particular the lengths of sentences, words and word forms are comprehensively calculated and analyzed. The following values that characterize the poet’s idiostyle are calculated: the number of values (n); maximum value (max); minimum value (min); scope (R); fashion (Mo); median (Md); average (X ̇); standard deviation (σ); coefficient of variation (V); standard error (Sx ̇); relative error (ε). The main object of study of the writer’s idiostyle is the language of his works of art, the set of linguistic means that decide the artist as an individual among others. The unified basis of all units of idiosyncrasy is the author’s worldview. Therefore, the problem of studying individual style is closely related to the problems of the linguistic picture of the world and the linguistic personality of the writer. P. Karmansky’s poetry is an interesting and little-studied phenomenon in Ukrainian literature. In listening to a number of researchers considered the life of P. Karmansky, separately thematic work, characterized by the peculiarities of those who compose his poetics. Instead, the creative work of P. Karmansky did not become the object of linguistic and statistical analysis, which determines the relevance and novelty of the study. The research corpus systematizes the author's poetry is systematized on the basis of his collections, publications in contemporary periodicals and manuscripts. The material of the study was the texts of Petro Karmansky’s collection «Poeziyi», published in Kyiv by «Ukrayinskyy pysmennyk» in 1992, which is considered one of the most complete collections, containing previously unpublished poems (the total number of poems in this collection - 334). The analysis showed that Karmansky used to use sentences of four words and words of four letters. The list of the nine most common word forms that appeared in Karmansky’s selected poems is «і» – 1714 times, «в» – 1157 times, «не» – 605 разів, «з» – 532, «на» – 507, «що» – 461, «як» – 429, «я» – 326, «а» – 207. It turns out how the poetic handwriting of the artist changed during his life.It turns out how the poetic handwriting of the artist changed during his life.
PECULIARITIES OF NEOLOGIZATION OF ENGLISH MEDIA POLITICAL DISCOURSE
Authors:   National University Lviv Politechnic, Chernyavska Iryna
Published: January 2021

The investigation provides a thorough analysis of neologisms in the political discourse, reveals the peculiarities of their creation and use on the basis of British newspaper articles and audio / video materials of TV news. The peculiarities of the language of media political discourse were revealed, the expediency of using neologisms in mass media texts, their structural and semantic models were substantiated.The efficiency of coining new words by affixation, word formation, conversion, telescopy is confirmed. It has been proved that political neologisms most often perform word-forming, nominative and emotive functions. The use of neologisms for the nomination of socially significant concepts of politics, power and global current problems are revealed. Lexical-semantic groups of political neologisms have been singled out, the most numerous of which are groups to denote people – participants of communication, political processes, parties and associations. The analysis of modern media text at the lexical level allowed us to trace the main trends in enlarging the vocabulary of the media, reveal the links of neologisms with thematic and genre-style peculiarities of texts in which words and phrases function in their new meanings. It has been proven that modern mass media have been enlarged significantly by neologisms with positive and negative connotations as well as derived words formed from borrowed bases to denote new realities, particularly in political discourse. It has been found out that new words have a greater semantic capacity compared to similar counterparts in the language, in addition, they play a special stylistic role in the text – pun. The analysis of statements of various politicians has made it possible to explore the features of political culture and consciousness of a particular social group. Among the lexical means of creating political neologisms, it is worth noting the use of numerous repetitions, appeals to the readers’ or viewers’ audience. Political neologisms have been studied according to the following criteria: belonging to a certain class (lexical, phraseological and semantic), sources of origin (The Guardian, The Times, audio / video materials CNN News, BBC News), method of creation (affixation, composition, conversion, reduction, telescope, abbreviation, acronym, borrowing), word-forming potential (productive, non-productive, author’s), connotation (positive, negative, neutral), frequency of use (absolute, relative), thematic sphere of use (power, politics, state, society, people, law, democracy, integration, global problems of today).
FEATURES OF EMOTIONAL INTELLIGENCE OF DANCERS SOLO AND PAIRED OF CHOREOGRAPHY
Authors:   Oles Honchar Dnipro National University, Hladka Kateryna , Chetveryk-Burchak Alina ,   Oles Honchar Dnipro National University
Published: January 2021

The article is devoted to the investigation of the differences іn the manifestation of the components of emotional intelligence between partner and solo dancers. The results of the empirical research revealed that the paired dancers are characterized by average level of awareness and understanding their emotions, awareness of their inner state, developed emotional stability, high empathy, low level of emotional divergence, also they demonstrated developed intuitive channel of empathy. The attention to the adequate recognition of their own, as well as of their opponents, ensures the ability of the guys dancers to properly interpret verbal and non-verbal information, in order to receive the incentives of our men and women's s sons, and apparently the sons of the couple. According to the results, solo dancers are characterized by such indicators as identification in empathy (they have a developed ability to understand others), the average level of awareness and understanding of their own emotions, low level of emotional divergence, the average level of flexibility, high rates of neuroticism, which is usually developed among ballet dancers or in choreographic universities by solo performers. The rational empathy channel is quite developed in both groups of dancers. It means that they have a clear focus of attention, they perceive the subject, express empathy, and also show interest in others, which helps them to find an emotional and intuitive reflection of the partner. For paired dancers it is natural, but we should note that since there is an improvisation in solo dancing, the average results of respondents in this group are connected with this. Accordingly, in solo performers it is defined that choreographic practices and improvisation serve as artistic forms of modulation of emotions and development of emotional plasticity. Thanks to choreographic vision, not only the interpretive process on the part of the dancer / choreographer takes place, but there is also a creative association between emotions and music, because in this combination of movements reflects the experience of the dancer. Further research can be devoted to the revealing of the differences in emotional intelligence between male and female dancers.
HOW TO FORM VALUE RELATION TO HEALTH IN FUTURE PEDAGOGUES
Authors:   Pedagogical Institute, Borys Grinchenko Kyiv University, Harashchenko Larysa , Kondratiuk Svitlana ,   Pedagogical Institute, Borys Grinchenko Kyiv University, Kondratiuk Andrii ,   National Economic University named after Vadym Hetman
Published: January 2021

The article looks at basic formation mechanisms for value health relation in future pedagogues. It considers the necessity of pedagogues’ conscious and value relation to the issue of children’s health establishment. Effectiveness of implementing various physical education and health means into the educational process depends on prioritizing health supporting activities, appropriate application of various physical education and health means. Basic forming mechanism of future pedagogues’ value relation to health is defined as student’s learning activity activation. The article defines tasks of future pedagogues’ value relation to health. Important condition of students’ learning activity organization is practical and professional focus of different organizational study forms, students’ self-working, creative projects etc., provided by a professor. Students’ qualitative professional preparation is generally defined by organization of research and experimental educational and learning activity. The article proves importance of using business and role-play, analytical and constructional tasks (pedagogical situations), discussions, which help students gain their own pedagogical experience. An important condition in students’ forming value relation to health issue is defined as psychological and pedagogical support in self-development and self-establishment process.
PROFESSIONAL AND AESTHETIC READYNESS OF FUTURE PRIMARY SCHOOL TEACHERS FOR PEDAGOGICAL ACTIVITY
Authors:   Ivan Franko National University of Lviv, Novoselska Nadia , Pavlyuchyk Oksana ,   Ivan Franko National University of Lviv
Published: January 2021

In the context of modernization of the national education system there is a need to rethink the experience of theory and practice of training primary school teachers. In the Concept of artistic and aesthetic education of students in secondary schools of Ukraine the purpose of artistic education of the younger generation acquires a new humanistic sound. It is ensured through the perception of works of domestic and foreign art, through the practice of artistic activity and is aimed at forming students' personal and artistic attitude to art, their artistic and figurative thinking, enhancing the need and ability for artistic and creative self-realization and spiritual self-improvement. Students of pedagogical faculties of higher education institutions must have formed moral and aesthetic orientations and clear criteria for evaluating the beautiful in art and the world around them. Future specialists must lay the foundations of pedagogical skills; they must become carriers of aesthetic culture. Therefore, the concept of professional and aesthetic readiness of future primary school teachers today requires a precise understanding of its essence, structure and possibilities of formation in the educational process of higher education. The article considers the problem of professional and aesthetic readiness of future primary school teachers for pedagogical activity. The essence and structure of professional and aesthetic readiness of future specialists are characterized. Theoretical and methodological bases of enhancing professional and aesthetic readiness of the students of pedagogical faculties at higher education institutions are revealed. The structural components of professional and aesthetic readiness of future primary school teachers to carry out pedagogical activities are determined. It is proved that the process of formation of professional and aesthetic readiness of future specialists should be carried out taking into account national features, ethnic traditions, which will be directly included in the process of aesthetic and cultural activities of students. The main requirements for professional and pedagogical training of future primary school teachers are summarized.
LEXICAL AND SEMANTIC FEATURES OF MEIOSIS AND LITOTES IN JEROME DAVID SALINGER’S «THE CATCHER IN THE RYE»
Authors:   Lviv Polytechnic National University, Karp Marta , Kucher Yuliia ,   Lviv Polytechnic National University
Published: January 2021

The article deals with the main lexical and semantic features of meiosis and litotes that were found while analysing Jerome David Salinger’s The Catcher in the Rye. Semantic-stylistic method, comparative method, quantitative analysis, and componential analysis have been used in the process of investigation. Different scholars’ opinions have been considered in order to gain general knowledge of the nature of these stylistic devices. The results provide us with the complete picture of the stylistic impact of meiosis and litotes in the novel. Some examples of tropes along with their context have been demonstrated. Accordingly, the paper provides a detailed examination of these examples and the comparison with their Ukrainian correspondences. The distinctions between these two literary devices are also reviewed, as they are both types of the understatement. Furthermore, the problem of terminology in English and Ukrainian languages is outlined.
SPEECH GENRE IN MEDICAL SUBJECT AREA: STATUS PARAMETERS AND DEVELOPMENT OF THE QUESTIONNAIRE
Authors:   Danylo Halytsky Lviv National Medical University, Syvak Alla
Published: January 2021

The research in the field of speech genres has initiated discussions among scientists and led to the emergence of numerous analyses in recent years. Eminent Ukrainian and foreign scientists have dedicated their in-depth studies to the classification of speech genres, finding and underlining their basic characteristics. They have introduced their own definitions of the term speech genre and schemes that scientists can use with the aim of indentifying the hypergenre and the subgenres. Having analyzed the contributions of the above-mentioned researchers, we could not find the definition of the speech genre in medical subject area. The term that defines the speech genre in medical subject area as a separate genre has not been introduced yet. Rapid development of mass media, the creation of new web sites and the introduction of TV programmes which dwell upon medical problems, diseases and disorders giving both expert and public opinions on the issue have caused the appearance of the new hypergenre in medical subject area. The scientists could not have introduced the term earlier due to the fact that the genre did not exist until the end of the twentieth century. Nowadays, more and more subgenres are appearing. Consequently, we realize that the analysis of the hypergenre and subgenres in medical subject area is impossible without a proper definition. Not only does the lack of the definition exist, but also we lack the questionnaire which will enable us to study the speech genre in medical subject area taking into account its unique features. We must devote scrupulous attention to the existing speech genre questionnaires. Furthermore, we have to study hypertextuality that is typical of speech genres in medical subject area in English mass media. We have created the questionnaire on the basis of the already existing questionnaires with the aim of conducting a thorough research into speech genres in medical subject area and identifying the subgenres of this hypergenre. The most distinctive features that are typical of the genre include exact sphere of genre use, hypertextuality and indirect speech act.
SIMULATION MODELING OF DESTRUCTION OF TYPICAL FASTENING ELEMENTS FOR DETONATION
Authors:   Institute of Mechanical Engineering Problems of National Academy of Sciences of Ukraine, Chernobryvko Marina , Svetlichna Svitlana ,   National University of Civil Defense of Ukraine
Published: January 2021

A number of precautions are used to prevent injuries to people and industrial equipment during accidents at chemical plants. One of them is based on the use of protective containers for the storage of explosives. A typical container consists of a main structure and a lid of the loading hole. This cover is fixed to the container with fasteners based on bolted connections. To ensure the normative strength of such a connection at the design stage, an analysis of its dynamic strength is performed and the critical loads that cause the destruction of the structure are determined. To reduce the cost of design work, it is advisable to replace a number of experimental tests with numerical studies and simulate the process of destruction. Therefore, the development of methods for numerical analysis of dynamic strength and integrity of typical fasteners based on bolted joints is an urgent problem. Simulation of the destruction of composite structures based on bolted joints should adequately reflect the complex of mechanical loads. First, it is a static load due to the assembly of the bolted connection. Secondly, it is high-speed dynamic loads due to the action of a detonation shock wave. For mathematical modeling of such processes, it is necessary to take into account the influence of the load speed on the mechanical properties of metals in the bolted joint. An important role in modeling the destruction process is played by the correct choice of the criterion of destruction of the structural material. According to the analysis of previous studies, the criterion of maximum plastic deformation was chosen. For the numerical implementation of the developed mathematical model of high-speed deformation and destruction of the folded fastening structure on the basis of bolted connection taking into account nonlinear properties of mechanical characteristics of materials and influence of previous loadings during assembly of a design the finite element method is chosen. The application of the proposed technique at the design stage of protective containers allows to reduce the number of experimental tests and thus reduce the development time and to reduce its cost.
USING THE METHOD OF SEQUENTIAL RESTRICTIONS FOR SOLVING A DUAL-OBJECTIVE PROBLEM OF PRODUCTION PLANNING
Authors:   Ivan Franko National University of Lviv, Dovha Nataliia , Tsehelyk Hryhorii ,   Ivan Franko National University of Lviv
Published: January 2021

The processes of optimization of the production plan according to certain criteria by modeling were investigated. Achieving effective results directly depends on the optimal production plan. The most important thing in determining the optimal production plan is the choice of modeling criteria. For the most part, the quality of decisions is characterized not by one but by many incomparable criteria. Therefore, it is necessary to make decisions based not on one but on many criteria. This so-called multi-objective optimization problem. For solving such problems is widely used mathematical methods. Mathematical approach can be used to solve problems in any particular activity as mathematics abstracted from specific features characteristic of a particular solution. Therefore, from the point of view of mathematics, the optimal result can be obtained with various established criteria, but from the economic point of view it is important to choose the ones that are of decisive importance. That is, their weight is important for the consumer when making a purchase decision, and for the manufacturer – in terms of production capabilities of certain types and results (production efficiency). The basis of the operation of any enterprise is a production program (production and sales plan). The main task of the production plan is to meet the needs of consumers in high-quality products, which are produced with the best use of resources, on the one hand, and the enterprise to get the maximum profit, on the other. With this in mind, a two-criteria optimization model that allows to make a production plan was proposed. The plan ensures that products are produced with the best use of available resources and at the same time ensures maximum quality of manufactured products and maximum profit from sales of these products. The solution of the problem with two objective functions and linear constraints is achieved by step-by-step solution of the proposed mathematical model of optimization of the production plan using the method of sequential restrictions. The simplex method was also used. An example shows an algorithm for solving the optimization problem.
ACCOUNTING PRODUCTION AND SALE OF PRODUCTS IN ACCORDANCE WITH IFRS
Authors:   Kyiv National University Trade and Economic, Romashko Olha , Znamerovska Anastasiia ,   Kyiv National University Trade and Economic
Published: January 2021

The article is devoted to the procedure for forming information and reflecting business operations for accounting for finished products of an economic entity in accordance with the accounting regulation (standard) 9 "inventory" and the international accounting standard (IAS) 2 "Inventory". The norms of national and international standards are compared and the expediency of switching Ukrainian enterprises to international accounting standards is determined. Occupying an important part of the company's assets, finished products play a significant role in shaping the cost structure of enterprises, and their cost has a significant impact on the level of profitability of production, the speed of turnover of invested capital and profit of the enterprise depend on their effective use. Rational use of production stocks carries the potential to increase production efficiency. In turn, the formation of reliable information about the availability and movement of production stocks and the correct accounting of their cost ensures the reliability of financial statements. The national accounting regulations (standards) comply with the requirements of international accounting and Financial Reporting Standards, taking into account the economic, legal, and tax characteristics of our state, but there are certain inconsistencies between national standards and international ones, including in terms of inventory accounting. That is why the issues of improving the accounting of production stocks with their maximum approximation to the methodology of international standards are quite relevant today. In the light of recent events, due to the development of globalization processes that have covered all spheres of life, including economic ones, the study of the requirements of IAS and International Financial Reporting Standards (IFRS) is particularly relevant. Ukraine's entry into the world market directly depends on the transparency and reliability of the accounting statements of its economic entities, on the basis of which the investor can decide on the volume of investments and the feasibility of investing in Ukrainian companies as a whole, as well as, accordingly, monitor the effectiveness of the use of the provided investments. This confirms the relevance and necessity of studying the issue of adapting accounting regulation (standard) to international standards.
THE PLACE AND ROLE OF SMALL ENTERPRISES IN INTERNATIONAL ECONOMIC ACTIVITY
Authors:   Kyiv National University of Trade and Economics, Shnirkov Alexander , Rudenko Ihor ,   Kyiv National University of Trade and Economics
Published: January 2021

The place and role of small enterprise in international economic activity are analysed in the article. Analysis and development trends of small business in the world and domestic economic systems. The strengths and weaknesses of such activity, as well as the risks and opportunities. For a deeper understanding, it was suggested to get acquainted with the actual data on the impact of small business on the economies of countries according to relevant sources and its real impact on the domestic economy as well. In general, it should be noted that with the development and transformation of economic and political processes, small business has increasingly begun to play a crucial role in the global economic system, becoming one of the drivers of progress in all its manifestations. The small enterprise sector plays an extremely important part in modern economy, proving to be the most attractive and tremendous innovative system. The small enterprise sector carries great hopes and great burdens in the evolution of all of the economies. Sustained and healthy growth of this sector is obviously necessary, since it is difficult to imagine rising overall living standards and social peace without such a development. The vital contribution to economic development is a reality unanimously recognized. Showing their economically and socially beneficial effects led to the consideration of the small enterprise as a field of strategic interest for the economy. In their whole, the small enterprises are established in a very various, heterogeneous, flexible, dynamical and adaptable reality. They represent a source of entrepreneurship abilities, innovation and creation of new jobs. The health of an economy depends on the number and dynamic of small enteprises as much as their success on the market because small businesses typically make up the majority of firms within most economies. Government policy relating to small business can often be problematic due to the lack of adequate understanding of the sector and its needs. The experience of developed countries confirms the need of well-functioning small business as one of the main factors of sustainable economic growth.
ON THE QUESTION OF QUALITY ASSESSMENT OF CONDITIONS OF MENTALLY PATIENTS IN HOSPITAL INSTITUTIONS IN A HOSPITAL CONDITION ON THE SURVEY OF THEIR RELATIVES
Authors:   National Pirogov Memorial Medical University, Chorna Valentyna , Makhniuk Valentyna ,   State Institution "O.M. Marzieiev Institute for Public Health of the National Academy of Medical Sciences of Ukraine"
Published: January 2021

The article presents the results of a sociological survey of relatives of patients with mental disorders to assess the sanitary and hygienic conditions of patients in psychoneurological hospitals, determine their satisfaction with the provision of medical services to patients, establish the stigma of medical staff and their sick relatives, and evaluate their proposal to improve the hospital. According to the results of the survey of relatives of the mentally ill, 32,6% of patients have referred without a referral, given their awareness of extremely unsatisfactory sanitary and hygienic conditions in the hospital and the lack of trust on their part and their relatives to the medical staff who served them Previously, 74,1% of male relatives and 66,2% of female relatives responded to inpatient treatment, which encourages patients and their relatives to seek medical help only in case of exacerbation of the disease, deterioration of health. Non-compliance with the normative area per patient, the distance of bathrooms and showers from wards at a distance of more than 25 m, outmoded decrepit equipment (furniture, cabinets, etc.) in the hospital of psychoneurological hospitals causes special dissatisfaction of relatives (77,3% of respondents) as extremely unsatisfactory -hygienic conditions are dangerous in epidemic terms – on the one hand, the long-term stay of mentally ill people in the hospital (this figure in Ukraine is 1,7-2,5 times higher than in European countries.) There are 27 state mental health centers in the Republic of Poland, which provide free psychiatric care to every Pole, so there is no need to hospitalize patients for continued stays in psychiatric wards. In these centers, 70% of mental health counseling has been providing by psychiatrists. According to the results of the survey, relatives of patients have spending money on food in 96% of cases, on medicines for the treatment of patients in the hospital up to 85,3%, on personal hygiene products 81,3% of respondents. It is necessary to implement European requirements in the standardization of design of these institutions in Ukraine and to develop additions to the State building norms "Health care facilities" for construction of a new type – "Mental Health Centers" to improve the quality of psychiatric care and speed recovery of Ukrainian patients in health care facilities psychoneurological health.
THE STRUGGLE OF THE UKRAINIAN PEOPLE FOR FREEDOM, IN THE PERIOD KHMELNYCHYNY
Authors:   National University of Life and Environmental Scienсes of Ukraine, Klimenko Kiril , Kazany Artur ,   National University of Life and Environmental Scienсes of Ukraine
Published: January 2021

Theoretical issues of formation of the statehood of the hetman – Bohdan Khmelnytsky – the history of military affairs and psychological aspects that showed Bohdan Khmelnytsky as a strong, mature personality are studied. In this article, we will analyze the various aspects of military events led by Bohdan Khmelnytsky. Let's touch on the main battles of Khmelnytsky region in general and analyze each battle separately and the result it brought. The events described in this article testify to the incredible freedom of spirit of the Ukrainian people, steadfastness in the face of any circumstances, the will of the hetman himself. How to achieve a great goal, without defeats, mistakes, wrong steps and traitors, if you turn off the human factor, it can be achieved easily. And since this cannot be prevented and the human factor is present in this period, so there are mistakes, wrong steps and traitors that worsen the already difficult situation. Our opinion in this article, you can read and analyze, with our opinion you can agree or disagree, you decide. The conditions of the war of that time are very interesting, because considering the aspect of the present, it is very different. Khmelnytsky region is a period of national liberation war, led by Bohdan Khmelnytsky. The events of the historical period take place in such years – 1648-1657 – the main battles through which the freedom of the Ukrainian people depended. During these 9 years, 3 agreements took place, which brought Khmelnytsky confidence in his actions and recognition by the Cossacks of greater respect for the rule of the hetman. The article describes the figure of Bohdan Khmelnytsky for a reason, we believe that without such a hero of Ukraine, these events would not have happened, so the confirmation that in the Khmelnychyn – Hetman Khmelnytsky – a real hero, you can read in our article. It is true that the path of the hetman and the strategy of warfare are strong and clear, but the mistakes he made during the decisive events, some see as a betrayal, others – without this, it would be impossible to release. Such aspects we also consider and describe two very significant mistakes of Bohdan Khmelnytsky. Khmelnytsky's actions during the main decisions played an ambiguous role. The history of Ukraine cannot be changed, we can only consider what actions could be changed for the better consequences.
SAFE CITIES: UKRAINIAN AND WORLD DIMENSIONS
Authors:   Oles Honchar Dnipro National University, Demicheva Alla
Published: January 2021

Security at the city level is the security aspect that is only beginning to be recognized by Ukrainian society, although in many cities around the world, creating a secure urban space is a well-established practice or a strategic goal. A safe city includes many indicators, including infrastructure security, personal and cybersecurity, the level of crime in the city, citizens' assessment of residential areas in terms of their safety, etc., so they usually distinguish between actual and imaginary security. The role of the authorities and local governments is to provide material living conditions for the city - lighting, normal roads, repair of emergency buildings, reduction of vehicles and the priority of cyclists and pedestrians. The role of the community is indifference, the desire to create a safe atmosphere, interaction with the police through information and cooperation, through prevention. The global index of safe cities is compiled and based on an assessment of various factors that determine security. In Ukraine, a safe city is understood mainly as a city illuminated and saturated with surveillance cameras, which, surely influence its creation, but a safe city isn’t created only by the police or authorities, but includes active interaction of city authorities, police, city community. Each of these actors has a field of responsibility, but the result of their cooperation is the creation of a safe and comfortable city. The country is just beginning to involve programs aimed at intensifying cooperation between the city's actors, including "Community Police", "Neighborhood Guard", "Safe City", which have proven their effectiveness in the world. Citizens themselves and their actions naturally create an atmosphere of security on the street. In addition to actual security, another perspective of a secure city is perceived security, which is the feeling of security on a subjective level. The point is that certain places in the city can cause fear: some estranged areas, residential areas, industrial areas, any dark places and so on. Nationwide surveys recorded the level of citizens’ security and identified the most dangerous and safest regional centers.
ON CERTAIN ISSUES OF DETERMINING THE LIMITS OF DISCLOSURE OBLIGATIONS IN CORPORATE LAW
Authors:   Yaroslav Mudryi National Law University, Varava Katerina
Published: January 2021

The modern development of corporate governance is influenced by many factors caused by the process of globalization, the creation and implementation of unified rules for regulating corporate relations at the regional and international levels. The trend of development and implementation of social entrepreneurship as a reference point of the modern model of business formation, the transition from the system of companies, which is aimed at short-term goals of profit to long-term investments, caused changes in the corporate governance system. In particular, the policy of disclosure of corporate information as one of the most important institutions in the field of corporate relations. Corporate information and awareness of the subjects of corporate relations about the state of business plays a key role in decision-making in corporate governance. The current process of transformation of the sphere of corporate governance has significantly influenced the question of the limits of disclosure of corporate information to the executive bodies of companies. The article examines the theoretical aspects of the executive's duty to disclose information. Doctrinal approaches to the establishment of restrictions on the disclosure of certain corporate information is analyzed. The normative implementation of the obligation and its limits for the disclosure of corporate information in the legislation of foreign countries is systematized. The main tendencies of expanding the boundaries of corporate non-financial information disclosure are revealed. Ways to improve and harmonize national regulations for the disclosure of corporate information in accordance with foreign experience are proposed. It was found that providing such information not only helps to understand the company's impact on the overall economy, but also opens the company to more investors and targeted investment. The obligation to disclose corporate information is designed for the effective operation and development of the company, but it is necessary to take into account the nature of information and the possibility of its unfair use to the detriment of the company.
PROSPECTS OF DEOFFSHORIZATION IN UKRAINE
Authors:   Sumy State University, Steblianko Alina , Vereshchaka Yarina ,   Sumy State University
Published: January 2021

The article is devoted to the analysis of the process of deoffshorization at the present stage of development of the Ukrainian statehood and prospects of its further development. The urgency of the problem described in the article is due to significant losses from offshoring for the economy of Ukraine, which, in turn, requires the development of effective tools to regulate the relationship of residents with «tax havens». It is noted that despite significant scientific works and current research, today there is no single point of view on the effectiveness of the existing mechanism of deoffshorization of national economies by international regulators, tools to combat tax erosion and tax evasion. The article considers the definition of «deoffshorization», describes the mechanism of deoffshorization of the national economy. It has been established that one of the most important goals of global deoffshorization is to create equal conditions for the movement of capital between countries, without giving preference to countries that have more attractive tax conditions. Emphasis is placed on the fact that the harmonization of anti-offshore and tax policies is one of the key processes, as deoffshorization cannot be effective without increasing the responsibility for non-compliance with tax legislation. International experience on deoffshorization processes is analyzed. Attempts by the Ukrainian legislature to resolve issues related to deoffshorization are considered. It is emphasized that despite the fact that some mechanisms of counteraction to cross-border tax evasion schemes are fragmented in Ukraine, such mechanisms need further clarification and implementation of tools that will allow effective control over the relevant areas and ensure effective functioning of the domestic counteraction system. tax minimization. It is concluded that there is an objective need to bring the degree of responsibility for violations of tax legislation as much as possible in line with international practice and to ensure the transition to a qualitatively new level of international cooperation in the exchange of tax information.
DEVELOPMENT OF ADVERTISING CAMPAIGN OF HIGHER EDUCATION INSTITUTIONS AND EVALUATION OF ITS EFFECTIVENESS
Authors:   Kyiv National University of Culture and Arts, Zatserkivna Marina
Published: January 2021

The aim of the article is to analyze and develop an algorithm for organizing advertising campaigns in higher education institutions. Methodology. The research methodology is based on socio-communicative, informational approaches, which enabled scientific understanding of the essence, tasks, main components of the process of developing an advertising campaign for higher education institutions and evaluating its effectiveness. Results. Today we can state that there are significant changes in the field of higher education: competition among higher education institutions has intensified, new specialties have emerged and, most importantly, entrants and their parents have become more serious in terms of quality of education, orientation to the modern labor market. educational environment, psychological and emotional comfort. Undoubtedly, an important factor in the prestige of higher education, its status in the educational system of the city and country, reputation, image, prestige – intangible assets of the university – are becoming increasingly important and require action to strengthen and develop them. Dividends in the effective management of the advertising campaign will be – brand recognition, high competition, stability. Summing up, I would also like to draw attention to some aspects of the technology of organizing advertising campaigns and their documentary support. The expediency of starting work on the project to develop a concept and create the actual text of the project, which spells out: goals, objectives, portrait of the target audience, activities, resources (financial, personnel, technical), deadlines, preliminary performance evaluation, etc. The effectiveness of an advertising campaign depends on a number of factors. Corporate communications specialists should prepare a draft advertising campaign, present and discuss the idea and progress of the project with the administration of higher education. Based on the results of advertising campaigns, it is necessary to evaluate their effectiveness and compile detailed reports, do "work on errors", adjust / replenish partner bases. Qualitative maintenance of project documentation emphasizes the level of professional competence of specialists. All this helps to structure and identify the effectiveness of advertising campaigns of higher education institutions.
THE ROLE OF DANCE IN HUTSUL RITUALS AND CUSTOMS
Authors:   Ivan Franko National University of Lviv, Karkhut Yurii , Kuzyk Oleh ,   Ivan Franko National University of Lviv
Published: January 2021

The article examines the characteristics of the rituals of the Hutsul region – the ethnographic region of the Carpathians. Considerable attention is paid to the regional features of calendar rites and customs, their identity in the cultural and historical aspect is clarified. Researchers and scientists, artists and folklorists who described the identity of Hutsul culture are mentioned. A description of the interaction between dance and the cultural center of the Hutsul region is also given. Among the distinctive features that distinguish the ethnographic group of Ukrainians – Hutsuls, along with original clothing, customs and dialect is dance. The world-famous dance "Arkan" captivates the audience with its energy of performance and colorfulness. Hutsul dances impress with their large number and content, variety, magical and ritual significance has convinced researchers of their spiritual raging power. During the historical development, ethnographic regions have created their own layer of traditional culture. Throughout the calendar-ritual year, Hutsuls formed customs and rituals that had a symbolic and sometimes magical character – Christmas carols, Easter farewells, green holidays, Ivan Kupala, and more. Family and household rites, which are characterized by archaic character and high spirituality, are filled with bright colors. The article raises the issue of finding folklore for the art center, and directing the creation of works of art for their revival and formation of national expression. The significance of the cultural peculiarities of the Hutsul region in the creative activity of the leading Ukrainian artists (choreographers in general), who provide a personification of their contribution to the development of choreographic heritage today, is also determined. The freedom of the mountaineers and the peculiarities of the geographical location allowed them to choose an extraordinary individuality, their way of life, traditions, all these rivers give boundless space for artistic and scientific research, which allows us to characterize the Hutsuls as a culturally rich ethnic group of Ukraine.
USE OF PODCASTING FOR TEACHING ENGLISH ON THE EXAMPLE OF CBC EDMONTON RESOURCES
Authors:   Kyiv National University of Technologies and Design, Babenko Olena
Published: January 2021

The paper is aimed at presenting theoretical and practical facets on the use of podcasting for boosting students’ listening, speaking and reading skills on the example of CBC Edmonton resources in ESL classes. The novelty of the study is in combining theoretical and empirical research through the use of authentic podcasts for teaching English. This paper summarizes the experience of Canadian colleagues in designing a number of various tasks based on audio podcasts. These teaching guides have clear measurable goals and include the following activity resources such as lesson plans, slide shows, ad-free audio for download, episode transcripts, activity sheets, bonus mini-episodes. The only national teacher’s concern is a problem of modification of these materials to make them more appropriate for a target group of ESL learners. Three components, in particular, linguistic, cognitive complexity and communicative peculiarities should be taken into consideration for further adaptation. The practical experience of university lecturers highlights that open educational resources differ from traditional teaching tools by their interactivity, novelty, optimality of their technical characteristics and socio-cultural context. We can emphasize that the implementation of podcasting as an aid into the educational process is necessary to improve the quality of the educational process in general.