bluuebunny/crossref_metadata_2025 huggingface dataset:
TOKSISITAS AKUT SEDIAAN CAIR BERBASIS BAWANG PUTIH DENGAN METODE ZEBRAFISH EMBRYO TOXICITY (ZFET)
Authors: Wiendarlina Ike Yulia , Herlina Nina , Mareta Elsa
Published: June 2022

Sediaan cair berbasis bawang putih (SCBBP) terbuat dari campuran beberapa bahan diantaranya yaitu bawang putih tunggal, jahe merah, sari buah lemon, cuka apel, dan madu. Sediaan ini memiliki berbagai khasiat farmakologis, namun belum ada penelitian yang menguji batas keamanan sediaan tersebut. Tujuan dari penelitian ini adalah untuk menentukan  toksisitas akut dari SCBBP menggunakan metode ZFET (Zebrafish Embryo Toxicity) mengacu pada tatalaksanaOrganization for Economic Cooperation and Development (OECD). Embrio diberi paparan SCBBP dengan berbagai konsentrasi (50, 100, 200, 400, 600, 800, 1200, 1600 dan 2000 ppm) mulai dari 8 jam pasca-pembuahan (jpf) hingga 96 jpf. Data abnormalitas dan kematian yang diperoleh dianalisis secara statistik untuk memperoleh nilai LC50, EC50 dan Indeks teratogen (TI). Hasil pengujian menunjukkan bahwa kelangsungan hidup embrio semakin menurun dengan semakin meningkatnya konsentrasi dan lama paparan SCBBP yang diberikan. Nilai rata-rata LC50 pada 24; 48; 72; dan 96 jpf adalah sebesar 1548 ppm; 1382 ppm; 1247 ppm; dan 1209 ppm, sedangkan nilai EC50 adalah sebesar 418,041 ppm, 306,445 ppm, 417,529 ppm dan 375,622 ppm dan nilai indeks teratogenic (TI) 1. Berdasarkan hasil penelitian, disimpulkan bahwa SCBBP termasuk ke dalam kategori relatif tidak berbahaya dan tidak bersifat teratogen terhadap model embrio ikan zebra.
STUDI PENAMBATAN MOLEKUL DAN PREDIKSI ADMET SENYAWA METABOLIT SEKUNDER TANAMAN KELOR (Moringa oleifera L.) SEBAGAI INHIBITOR BACE1 PADA PENYAKIT ALZHEIMER
Authors: Apriali Kirka Dwi , Triana Efi , Farhani Meigita Indah , Khoirunnisa Arina , Nur’aini Yuniar Alfain
Published: June 2022

Alzheimer merupakan penyakit neurodegeneratif yang ditandai dengan adanya deposisi amiloid, kusut neurofibrillary, disfungsi sinaptik, dan kematian sel saraf. Patofisiologi utama dari neurodegeneratif yaitu adanya produksi yang berlebihan atau akumulasi β-amiloid (Aβ), yang memiliki beberapa efek merusak pada aktivitas sinaptik. Aβ dihasilkan dari protein prekursor amiloid (APP) melalui pembelahan proteolitik oleh enzim pembelahan APP situs-1 (BACE1). Terapi farmakologi untuk alzheimer pada saat ini hanya berfungsi untuk mengurangi gejalanya saja dan tidak berpengaruh pada perkembangan penyakit alzheimer. Moringa oleifera L. atau kelor memiliki efek nootropik dan dapat meningkatkan memori serta melindungi dari neurodegenerasi. Hasil penelitian menunjukkan bahwa niazirin yang terdapat pada tanaman kelor memiliki interaksi terbaik dengan reseptor BACE1 yang ditunjukkan dengan nilai energi ikatan (∆G) sebesar -4,13 kkal/mol yang memiliki ikatan hidrogen pada gugus alkoksi dengan asam amino ARG68 dan ASN175 serta interaksi hidrofobik pada gugus benzena dengan LEU228. Niazirin memiliki profil farmakokinetik yang baik dan dapat menembus sawar darah otak yang sesuai dengan desain obat alzheimer.
THE ACTIVITY OF GEL EXTRACT MAHKOTA DEWA FRUITS [(Phaleria macrocarpa (Scheff.) Boerl] THROUGH TYROSINASE ENZYME INHIBITOR
Authors: Eff Aprilita Rina Yanti , Noviyanti Erika , Pertiwi Ratih Dyah
Published: June 2022

Mahkota dewa fruit [(Phaleria macrocarpa (Scheff.) Boerl] contains benzophenone derivatives which have sun protection activity and flavonoid compounds which can act as tyrosinase inhibitors.  This study aimed to determine the tyrosinase inhibitor activity of 70% ethanol extract of Mahkota Dewa fruit and gel extract of Mahkota Dewa fruits with variations in concentrations of 1.25% (F1), 2.5% (F2), and 5% (F3). Assay of tyrosinase inhibitor activity against ethanol extract of Mahkota Dewa fruit and ethanol extract was done with various concentrations (31.25, 62.5, 125, 250, and 500 µg/ml), using a positive control of Kojic acid and L-DOPA as a substrate. Absorbance measurement was carried out using UV-vis microplate reader with a wavelength of 480 nm. The results showed that the ethanolic extract Mahkota Dewa had an IC50 value of 6668.06 µg/ml while kojic acid as a positive control possessed an IC50 value of 4.22 µg/ml. Gel preparation of the ethanol extract has inhibitor activity of the enzyme tyrosinase represent moderate values of the IC50each, i.e., F1 (1.25%) amounted to 285.03 µg/ml, F2 (2.5%) amounted to 373.25µg/ml, and F3 (5%) of 397.40 µg/ml. The tyrosinase inhibitor activity of the 70% ethanol extract of Mahkota Dewa fruit was lower with a relative potency of 5.167 x 10-3 times compared to that of kojic acid.
IMPLEMENTATION OF LEGAL PROTECTION OF BRAND RIGHTS FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) ACCORDING TO LAW NUMBER 20 YEAR 2016 CONCERNING MARKS AND GEOGRAPHIC INDICATIONS
Authors: Hasibuan Puspa Melati , Chairi Zulfi , Aflah Aflah
Published: June 2022

The legal protection of MSME product brands is the same as legal protection for other brand rights holders regulated in the 2016 UUM. The aim of this journal is to find out the legal arrangements for trademark rights in Indonesia and to find out the Legal Protection for Micro, Small and Medium Enterprises (MSMEs) according to the Law Number 20 Year 2016 concerning Brands and Geographical Indications. The research method used in this journal is normative juridical research with legal material collection techniques using literature studies and legal material analysis using content analysis. The results of the study show that the legal regulation of trademark rights in Indonesia consists of the International Convention on Marks ratified by Indonesia and Law Number 20 Year 2016 concerning Marks and Geographical Indications. Meanwhile, regarding the application of legal protection for Micro, Small, and Medium Enterprises (MSMEs), the existence of Law Number 20 Year 2016 concerning Marks and Geographical Indications is expected to be one of the government's ways in protecting UMKM businesses through the intellectual property in the form of a brand. With brand recognition given to MSME business actors, large industries or business actors who does not have good intentions, cannot automatically take intellectual property belonging to MSME business actors because the ownership of registered marks is recognized and protected by the government.
CHARACTERIZATION AND NARRATIVE STRUCTURE IN COVERING GOVERNMENT CRITICISMS ON ONLINE MEDIA
Authors: Wijaya Asyhab Arno , Rahardjo Turnomo
Published: June 2022

It has been two years since the global community has lived side by side with the Covid-19 pandemic. Covid-19 itself has had a significant impact on world life, including restrictions on social activities and the decline in people's purchasing power due to the economic effects caused by the pandemic. In the midst of the crush of the two effects caused by this pandemic, there is anxiety in the community. This growing anxiety is then channeled in various forms, both online and offline. Offline this unrest has turned into murals that are critical of the government. This study aims to analyze the structure of the narrative and its characterization in a news report about the mural criticism of the government. This research is a qualitative research with the method of collecting data from online documentation studies on news published by Kompas, Tribunnews, and Detik within a certain time span. The theory used in this study is Greimas's Narrative Theory where it is stated that in the narrative text there are six actors who can help to see how the structure and characterization in the narrative text. The results of this study indicate that the media places mural artists, law enforcement officers, murals, and people's aspirations in different characterizations and the writing of the narrative text can be easily understood by the readers.
ANALYSIS OF SOCIO-ECONOMIC CONDITIONS, COMMUNITY UNDERSTANDING, SERVICE QUALITY ON THE PROBABILITY OF BRIBERY THROUGH LICENSING TRANSPARENCY AS INTERVENING VARIABLES
Authors: Silaban Daniel Ebenezer , Sari Raina Linda , Lubis Irsad
Published: June 2022

This research is motivated by bribery cases that have occurred both in North Sumatra. This indicates that there are problems that occur in the Investment Office so that officers have great potential to be bribed by the public. On that basis, the researchers tried to analyze socio-economic conditions, public understanding and service quality at the One Stop Integrated Licensing and Investment Service Office of North Sumatra Province on the probability of bribery with licensing transparency seen as an indirect or intervening variable. The type of research that will be conducted is quantitative research. Quantitative methods are used to see the similarities in responses to perceptions of the probability of bribing that occur in the One Stop Integrated Licensing and Investment Service Office of North Sumatra Province. This research is also specifically an Explanatory Survey, namely research that explains the relationship between the variables studied. The results of this study show that of the eight effects there are four hypotheses that have a significant effect, namely, public understanding of licensing transparency, public understanding of the probability of bribery, service quality towards licensing transparency and licensing transparency on the probability of bribery. In addition, there are three hypotheses that have no effect, namely socio-economic on the transparency of licensing, socio-economic on the probability of bribery and service quality on the probability of bribery. Furthermore, on the indirect effect, it can be seen that socioeconomics does not affect the probability of bribery through licensing transparency as an intermediate/indirect variable, public understanding affects the probability of bribery through licensing transparency as an intermediate/indirect variable and service quality affects the probability of bribery through licensing transparency as intermediate/indirect variable.
KONSTRUKSI IDENTITAS DIRI BAGI RELAWAN TAMAN BACAAN MASYARAKAT DALAM MENYELENGGARAKAN KEGIATAN PENDIDIKAN NONFORMAL DI TAMAN BACAAN MASYARAKAT DI JAKARTA (Studi Fenomenologi Mengenai Kontruksi Identitas Relawan Taman Bacaan Masyarakat di TBM Rumah Baca Zhaffa, TBM Kampung Buku, dan TBM Roemah Poestaka di Jakarta)
Authors: Alamsyah Feri Ferdinan
Published: June 2022

AbstrakTujuan studi ini adalah untuk mengetahui konstruksi identitas relawan TBM dalam menyelenggarakan kegiatan pendidikan non formal di TBM, konsep diri relawan TBM dan mengetahui motif relawan TBM menggelar kegiatan pendidikan non formal di TBM. Hasil penelitian menunjukkan bahwa identitas Relawan TBM pada individu muncul ketika individu tersebut melihat gejala sosial, yakni minimnya kebiasaan membaca,
FENOMENA VIRTUAL IDOL DALAM KEBUDAYAAN POPULER JEPANG DILIHAT DARI KAWAII BUNKA STUDI KASUS: HATSUNE MIKU
Authors: Rahmawati Yelni
Published: June 2022

AbstrakPenelitian ini membahas fenomena virtual idol dalam kebudayaan populer Jepang dilihat dari kawaii bunka dengan studi kasus Hatsune Miku. Penelitian ini meliputi studi pustaka yang bertujuan untuk mengetahui bagaimana Hatsune Miku yang merupakan to koh hologram tiga dimensi (3D) disejajarkan dengan idola/bintang nyata (real idol) dilihat dari gaya kawaii yang terdapat pada Hatsune Miku dan menunjukkan dimensi baru gaya kawaii yang terdapat pada virtual idol.Hasil penelitian ini menunjukkan bahwa terdapat persamaan antara real idol dan virtual idol, seperti pada penampilan dan gaya mereka yang terlihat kawaii. Sedangkan perbedaan yang ada adalah suara yang dihasilkan oleh virtual idol terdengar lebih halus. Suara halus dan tinggi merupakan jenis suara kawaii. Kemudian dari semua tanda yang dimiliki oleh Hatsune Miku, ia merupakan simbol dari gaya kawaii. Dimensi baru dalam mendukung gaya kawaii ialah teknologi dan peran aktif penggemar.Kata kunci: Virtual Idol, Hatsune Miku, Kawaii, Kebudayaan Populer
KRITIK SOSIAL DALAM LAGU THEY DON�T CARE ABOUT US
Authors: Utami Nur
Published: June 2022

AbstractLagu sebagai sebuah wacana merupakan media komunikasi yang efektif antara pen cipta dan penyanyi sebagai komunikator dan penikmat lagu tersebut sebagai komunikan. Melalui rancangan kualitatif, penelitian kecil ini dilakukan dengan tujuan untuk mengeta hui kritik sosial yang disampaikan dalam lagu They Dont Care about Us yang dinyanyikan Michael Jackson dan adakah kemungkinan kritik tersebut menjadi inspirasi bagi perubahan sosial dalam masyarakat. Dengan metode analisis deskriptif dan teknik studi pustaka dalam kerangka analisis wacana kritis, diketahui bahwa dalam lagu tersebut terdapat kritik mengenai fenomena sosial yang terjadi dalam masyarakat. Pertama adalah kritik mengenai sikap abai pemerintah terhadap sekelompok masyarakat, dan kedua adalah pengungkapan mengenai perlakuan terkait dengan ras di wilayah tersebut (Brasil).Kata kunci: Analisis Wacana Kritis, Kritik Sosial, Perbedaan Ras
PENGARUH IKLIM KOMUNIKASI DAN PERILAKU ORGANISASI TERHADAP KINERJA PEGAWAI (Studi pada Pegawai Negeri Sipil Dinas Kebersihan dan Pertamanan Kota Bogor)
Authors: Puspanidra Tiara
Published: June 2022

AbstractThis research is based on the poor performance of government employee, especially in enviromental management. Dinas Kebersihan dan Pertamanan Kota Bogor as the government institution responsible for enviromental issues that need to improve the enviromental quality so can be enjoyed by all the citizen. Employee performance can be affectted by organizational communication climate and organizational behavior, where a good communication climate can result in job satisfaction of employee. Employees who have job satisfaction tends to increase its performance. Improved performance of the individual in the end can increase the productivity of the organization. Organizational behavior can improve the ability of the manager/supervisor in understanding other/the employess. Also can improve the quality and productivity of employee with a way to show employer how to empower them, to design and implement change programs, improving service and helping employees cope with work-life conflict and establish a healthy working climate. Accordingly, this study aims to determine the extent of the influence of communication climate and organizational behavior on employees performance. This research is quantitative, using survey method, which is distributing questionnaires using saturated sampling technique or census. The result showed that there are positive relationship between organizational communication climate and organizational behavior, either partially or simultaneously on employee performance. So, in order to improve the employee performance in Dinas Kebersihan dan Pertamanan Kota Bogor, communication climate and organizational behavior also needs to improved.Keywords: Organizational Communication Climate, Organizational Behavior, Performance, Dinas Kebersihan dan Pertamanan Kota Bogor
Hilangnya Kesadaran Palsu: Sakralisasi Mesjid sebagai Simbol Pergerakan Roda Ekonomi Masyarakat Miskin di Pedesaan (Studi Kasus Masyarakat Kampung Kukupu Kelurahan Cibadak Kec.Tanah Sareal)
Authors: Rofi�ah Rofi�ah , Nugraha Yogaprasta A
Published: June 2022

AbstractDiscourse about how far religions are able to develop and destroy a society still worth to discuss. Different type of study between west and east (Islamic State) producing different conclusion. The fundamental different is located in the role of religion to society, in west area, there is still no evidence that religion can give any benefit toward societies life, meanwhile in east life there is evidence that religion can contribute positively toward societies life. These two differents type of conclusion become important assets in studying contemporary social-religion phonemenon. This kind of discussion is important considering the rise of society awareness about the importance of religion in solving problem.Keywords: masjid, social-religion phenomenon
NEMAWASHI: STUDI KASUS RENCANA KERETA CEPAT (SHINKANSEN) DI INDONESIA
Authors: Dewi R. Sonnya Heliantina Dewi
Published: June 2022

AbstractThe Japanese Industries has already known around the world, especially the automotives industries. This paper described how Japanese still brings all of the old cultural values such as oyagokoro, amae, shinyo, enryo, uramu and nemawashi through the latest high-end technolo- gies. A case study of Indonesias the first-ever high-speed project that excluded Japan from its de- velopment plan. Japan considered taking action as wise as they could while facing the government of Indonesias decision with their traditional cultural values. However, this issue has affected the relationship between Indonesia and Japan.Keyword: Japan, high-speed train, oyagokoro, amae, nemawashi
TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine
Authors: Duryatmo Sardi
Published: June 2022

AbstractSardi DuryatmoThe mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude.Key words: adoptions innovation, mass media
KEDUDUKAN PEREMPUAN DALAM MASYARAKAT JEPANG
Authors: Roosiani Indun
Published: June 2022

AbstractIndun RoosianiEntering the Meiji era, which marks the end of the feudal era has greatly changed the lives of Japanese society. The existence of the closing period of the country (political sakoku) which lasted for approximately 250 years, causing various government policies can not necessarily change just like the life of the common. The policies adopted by Meiji's new government cover various fields, such as in family life, law and employment. Similarly, the position and role of Japanese women, has undergone many changes when compared with the previous period.The life and attitudes of Japanese women have undergone tremendous changes in the last 15 years or so of the younger generation. Japanese women can enjoy unprecedented freedom with diver. However, the relationship between men and women has not changed much, as illustrated by some experts as dansei joui, josei yuui (superior male, dominant female).Every country always has a difference in positioning women in social life, as well as Japan. Japan as a country known to be very homogeneous also has a different view, especially before and after the Meiji era. The changes occurring as a result of the Meiji Restoration are not very significant for most Japanese women, because the paradigm that has been rooted for more than 2 centuries is not easy to change the condition of Japanese women.Keywords: women, traditional, Meiji Age, beliefs
POLA KOMUNIKASI INTERPERSONAL ANTARA GURU BIMBINGAN KONSELING TERHADAP KEPUTUSAN SISWA SMAIT UMMUL QURO BOGOR DALAM MENENTUKAN JURUSAN UNIVERSITAS
Authors: . Muslim
Published: June 2022

Universitas atau perguruan tinggi merupakan jenjang pendidikan setelah menengah atas yang mencakup pendidikan diploma, sarjarana, pasca sarjana hingga doktor. Sekolah merupakan lembaga sosial yang bergerak dalam bidang pendidikan dan mencetak generasi yang unggul. Guru bimbingan konseling pasti dimiliki oleh setiap sekolah, hal ini agar bisa membantu siswa apabila sedang menghadapi masalah baik dalam kegiatan belajar maupun masalah lainnya. Dalam  hal menentukan jurusan universitas, siswa juga membutuhkan guru bimbingan konseling sebagai tempat untuk mengeluarkan keluh kesah terkait dengan penentuan jurusan untuk masuk di universitas. Agar komunikasi interpersonal berjalan baik antara guru bimbingan konseling dan siswa-siswi, diperlukan sikap-sikap positif yang bisa membantu dalam terjadinya komunikasi interpersonal. Selain itu, agar guru bimbingan konseling juga bisa mengetahui apa yang sedang dihadapi oleh siswa-siswi.  Tujuan dari penelitian ini adalah untuk mengetahui bagimana pola komunikasi yang terjadi, serta faktor-faktor apa saja yang mempengaruhi siswa dalam menentukan jurusan universitas. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif. Sedangkan untuk triangulasi yaitu menggunakan triangulasi sumber data dengan melakukan wawancara mendalam kepada guru bimbingan konseling SMA Negeri 7 Bogor
Representasi Identitas Lesbian dalam film The Monster dan The Hours
Authors: Swetasurya Ni Made Widisanti
Published: June 2022

AbstrakMedia film menyajikan isu perempuan dalam bentuk yang beragam, namun tetap pada persoalan klasik yang selalu melekat pada diri perempuan sebagai manusia warga kelas dua. Isu mengenai kehidupan perempuan dan hubungannya dengan identitas lesbian yang direpresentasikan dalam film The Monster dan The Hours adalah dua di antaranya yang menyorot pada persoalan perempuan yang bersifat kompleks dan tidak pernah berkesudahan, khususnya yang berkaitan dengan identitas seksualnya. Bagaimana isu ini direpresentasikan dalam dua film yang berbeda dikaji dengan mengacu pada konsep tentang kehidupan perempuan yang dihubungkan dengan identitas. Perempuan menjadi lesbian atau memiliki lesbian tendencies adalah bentuk kesadaran perempuan sepenuhnya akan identitas seksualnya disebabkan oleh adanya rentetan peristiwa yang terjadi dalam kehidupannya, baik secara fisiologis maupun psikologis sebagai suatu proses yang menyebabkan pembentukan identitas seksual tersebut.
KOMUNIKATOR DALAM STRATEGI ENDORSEMENT (Studi Strategi Endorsement Produsen Kerudung Voal di Instagram)
Authors: Puspanidra Tiara , Valdiani Dini
Published: June 2022

AbstractThe increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility.Keywords : endorsement, endorser, communicator, attractiveness, credibility
ANALISIS PEMBELAJARAN BAHASA SUNDA PADA SISWA KELAS V SDN KENCANA 3 KOTA BOGOR
Authors: Rustandi Yuyus , Putro Sasongko S
Published: June 2022

Abstract Communicating for the international level, the most commonly used language is English, for national level communication is Indonesian, and for communication at the regional level the regulators generally use the local language. Sundanese is the same as other regional languages, is at the third level of world language use, so many students consider local language subjects in West Java to be less interesting to learn. In the level of education, efforts to change these assumptions, Sundanese language teachers should be able to get around so that students can become interested in local languages by making adequate learning strategies.Keywords: Analysis of Primary School Language Learning
Representasi Budaya Timur dan Barat dalam Novel Eat Pray Love
Authors: Kristyowati Dyah , Hariningsih Agnes Setyowati
Published: June 2022

AbstractEat Pray Love's novel by Elizabeth Gilberth tells the story of a woman's journey by herself in three countries for one year. She visited Italy, India and Indonesia. Her purpose of journey is to find a balance in her life. It can be seen from the interaction between characters and conflicts contained in this novel. Her trip to Italy is to explore the art of fun. She explores the art of meditation and devotion in the country of India and the balance in Bali Indonesia. Representation of Western and Eastern Culture is well defined in the novel Eat Pray Love. Representation of Eastern Culture represented by India and Indonesia and the West represented by Italian culture will be analyzed more deeply in this study. The final result of this research is to find out about the Representation of Italian, Indian and Indonesian Culture in the novel Eat Pray Love by Elizabeth Gilberth. In this study the writer focuses on the analysis of Cultural Representation analysis uses cultural theory through the analysis of cultural elements such as language, knowledge systems, social organizations, living equipment systems and technology, livelihood systems, religious systems, and arts.Keywords: culture, cultural representation, cultural elements, Italy, India, Indonesia
Pembelajaran Kanji dengan Permainan Kartu dalam Meningkatkan Kemampuan Membaca
Authors: Karyati Alo , Rahmawati Yelni
Published: June 2022

AbstrakKanji merupakan mata kuliah yang cukup sulit bagi pembelajar bahasa Jepang. Kanji pun sering menjadi momok bagi para pembelajar. Banyak mahasiswa yang merasa jenuh ketika mengikuti perkuliahan kanji. Karena  dalam pembelajaran kanji biasanya hanya menulis dan membaca, kuliah berikutnya seperti itu saja. Oleh karena itu, perlu metode atau teknik agar kanji itu tidak menjadi momok yang menakutkan bagi para pembelajar. Selama mengajar kanji banyak model pembelajaran yang sudah peneliti gunakan, seperti : Flash card, menulis di udara, permainan bingo, ular tangga dan lain-lain. Dari beberapa model yang pernah peneliti gunakan, hasilnya kurang maksimal.  Oleh karena itu, untuk mencapai hasil maksimal peneliti mencoba menggunakan model  pengajaran  menggunakan permainan kartu dengan objek  penelitiannya adalah mahasiswa Prodi Jepang FISIB Universitas Pakuan Bogor. Pada penelitian ini model pembelajarannya menggunakan permainan kartu. Rumusan masalah pada peneltian ini adalah: (1) Bagaimana kemampuan mahasiswa  sebelum menggunakan Permaninan Kartu? (2) Bagaimana  kemampuan Mahasiswa mahasiswa setelah menggunakan metode  Permanian Kartu? (3) Adakah perbedaan kemampuan mahasiswa sebelum dan sesudah menggunakan   Permanian Kartu? (4) Apakah   Permanian Kartu dapat meningkatkan kemampuan kanji mahasiswa? (5) Bagaimana tanggapan mahasiswa terhadap pembelajaran Kanji  menggunakan Permanian Kartu ?Penelitian ini bertujuan untuk: (1) Mengetahui kemampuan Mahasiswa mahasiswa sebelum    menggunakan Permanian Kartu. (2) Mengetahui kemampuan Mahasiswa mahasiswa setelah menggunakan metode Permanian Kartu. (3) Mengetahui perbedaan kemampuan mahasiswa sebelum dan sesudah  menggunakan Permanian Kartu. (4) Mengetahui apakah  Permanian Kartu Kanji dapat meningkatkan kemampuan mahasiswa. (5) Mengetahui tanggapan mahasiswa terhadap pembelajaran Kanji menggunakan Permanian Kartu. Metode penelitian yang digunakan adalah eksperimen semu (quasi eksperimen), yang memfokuskan pada satu kelas yang diteliti. Instrumen penelitiannya adalah tes (pretest dan postest), angket, dan wawancara. Teknik pengumpulan data untuk menunjang penelitian ini melalui: Observasi di kelas, angket yang dibagikan kepada beberapa mahasiswa yang menjadi objek penelitian. Penelitian dilaksanakan di Prodi Bahasa Jepang Universitas Pakuan Bogor. Sampel penelitian sebanyak 15   orang. Tahap penelitiannya dimulai dari penentuan sample penelitian, memberikan pretest berupa test tulis, observasi di kelas sambil memberikan treatment, dan pemberian postest berupa test tulis juga. Hasil analisis dari penelitian ini, diketahui bahwa kemampuan membaca mahasiswa kanji  sesudah menggunakan metode permainan kartu meningkat. Hal ini terlihat  dari nilai pretest  yang didapat dengan  nilai terkecil (33) dan nilai terbesar (90) , dan setelah menggunakan metode permainan kartu didapat nilai terendah (74) dan nilai terbesar (99).Kata Kunci : Pembelajaran , kanji,  Permainan kartu, kemampuan  membaca
Sastra Lekra dalam Estetika dan Ekspresi Penciptaan: Menilai Utuy Tatang Sontani
Authors: Suwarna Dadan , Yusar Dedi
Published: June 2022

ABSTRAK             Membaca karya sastra Lekra tidaklah berbeda dengan membaca karya sastra umumnya. Hanya yang “mengikat” mereka adalah anutannya pada suatu lembaga dan pilihan ekspresi meskipun di lapangan pilihan ekspresi adalah sesuatu yang biasa karena batas-batas politis dan nonpolitis adalah yang sulit dilacak konsistensinya.            Hal ini tergambar dari bagaimana sastrawan Lekra mengungkapkan dirinya, mereka bisa dengan narasi dan pesan yang serius, santai, humor, dan tetap ekspresif. Kecenderungan untuk apolitis dalam karya dapat dimaklumi bahwa pilihan mengungkapkan diri akan ditentukan oleh suasana hati dan pilihan topik yang tengah mereka sampaikan.            Membaca karya sastrawan Lekra kemudian adalah melihat mereka dari sisi kemanusiaan yang erat kaitannya dengan sudut pandang, gaya berbahasa, dan cara bagaimana mereka mengungkapkan diri. Tidak semuanya serba bombastis, bahkan mereka tetap leluasa dan nyaman mengungkapkan suasana hati penciptaan kala itu.
Pengaruh Media Promosi terhadap Minat Belanja Khalayak di Giant Extra Plaza Yogya (Survei Masyarakat RW 11 Kelurahan Curug, Bogor)
Authors: Kusumaningtias Intan Tri , Nugroho Prasetyo Adi
Published: June 2022

AbstractIn a visual design marketing communication is the one thing that is interesting to learn and discover. The development in this area has a tight bond with the increase of the realization that could be the benefit of the straight-forward information to the society.In creating a visual design that would be published to the Giant Express or Giant Extra customers, they would want to give the same visual to the customers with what are the product they promote through visual design. Once the customers have the same point of view, the company could build a positive bond with customers.This research was conducted to see the impact of media promotion on the regular customers at Giant Extra Plaza Yoga. A quantitative research is used. According to Hasan (2002:21) “research method a way to connects with ongoing research, with systematic step”. He used the systematic method, meanwhile quantitative method according to Kriyantono (2007:55)“research with quantitative can be found in numbers, numbers or frequency can be defined to pictured different kind of definitions. Methodology has a objective principle, because the result depending on the research from the customers. Hence, research quantitative method is a research that gone through and explained a problem in a systematic step. Ergo, the writer chooses quantitative method because it has structure and finding the right way in analysing data.Researcher using descriptive correlation Hasan (2002: 22-23) explained correlation descriptive is the type of description that shown variable after variable. This method aims to gather actual information’s in detail that explained it has happened. However, correlation is used to find the connection between variables in details. This type of correlation aimed for detailed searched on how far one variable to the other in one factor regarding the variation of another.According to the processing and result, we could conclude the coefficient value correlation (r) the value is 0,258 acting positives. Hence, could be interpret that the media promotion has low connection to the customers in RW II Kelurahan Curug, Bogor. So the result os not attracted by the customers.From the result regression analysis t equals to 2.285 and t table equals to 1.992. So if you count t table (2,2851992) with significant level 0,0000,05. Ho rejected and Ha accepted it means that the impact of significant between media and promotion of customers in RW II Kelurahan Curug, Bogor.Result analysis regression is the value R square  0.258 it means 74,2% willing to shop by the influence of the writer, for example the appearance of the supermarket and the type of the products presented by the media promotion. Keywords: Media Promotion, Regular Customers
Hantu Perempuan sebagai “Produk Gagal” dalam dua Film Horor Indonesia: Pengabdi Setan (2017) dan Asih (2018)
Authors: Permatasari Shita Dewi Ratih , Widisanti Ni Made
Published: June 2022

AbstractAs a product of popular culture, films are mostly utilized as propaganda to convey certain ideologies. Therefore, the cultural phenomena and reality portrayed in films cannot be separated from the dominant ideology. “Pengabdi Setan” 2017 (Satan’s Slave) and “Asih” 2018 are two Indonesian horror films serving as media to represent the cultural phenomena through female ghost characters. In many Indonesian horror movies, women are mostly represented as ghosts associated with negative social attributes. The purpose of this research is to dismantle the hidden ideologies behind the representation of female ghosts in these two films. The qualitative method and cultural studies perspective are utilized to reveal and unearth the dominant ideology inserted in a film as a cultural text. The research findings posit that the characters of female ghosts are represented as a ‘failed product” excluded from the constructions of “ideal” female in patriarchal sense. The image of mother as a ghost in Pengabdi Setan implies that to become ‘ideal”, women must be able to give birth and raise children, while in Asih a woman is claimed to keep their virginity until she officially gets married. In this context, marriage and procreative sexuality are acknowledged by the state. Both female characters in these films have failed to meet these qualifications. Through these two Indonesian horror films, patriarchy as a dominant view in Indonesia is again conformed and exercised in the society to define the female ‘ideal’ construction.Keywords: horror films, representation, female ghost, patriarchy.
EFEKTIVITAS SOSIALISASI MODUL KESEHATAN PROGRAM FAMILY DEVELOPMENT SESSION DALAM MEMBENTUK SIKAP KELUARGA PENERIMA MANFAAT
Authors: Sovia Firdaus Dwi Rini , Jayawinangun Roni
Published: June 2022

This study was originated from the high rate of poverty and malnutrition in the southern part of Bogor, especially at Cikaret district. This research was conducted in order to analyze the level of effectiveness of communication in the socialization of the health module Within the Family Development Session program (FDS program). This study also analyses how the attitude of family benefit recipients in Cikaret South Bogor and determine the influence of communication effectiveness In socializing the health module of the FDS program against the attitude of the family beneficiaries. This research uses one independent variable, namely the effectiveness of communication and one dependent variable namely the attitude. The indicators used to measure the variables of effective communication is credibility, message content, clarity of message, and channel. The indicators used to measure the attitude variable of the recipient family benefits, are willingness, identification, and internalization. This research was conducted at Cikaret district in October 2018 to March 2019. This study uses a random technique based on the area (Cluster Sampling), meaning that the sampling was done based on groups or specific areas with a total of 100 beneficiary families. Analytical tools used in this research is regression analysis. Questionnaire, interview, and observation were used as data collecting techniques. This research applies two data analysing techniques, the descriptive statistical analysis technique and the statistical analysis non-parametric technique. The results of this research show that there is a positive and significant influence between the effectiveness of communication in the socialization of the health module of the Family Development Session program against the attitude of the family beneficiaries reaching 65.8%, while the rest of 34.2% influenced by other factors not present in this study. Keywords : Effectiveness Of Communication, Socialization, Family Development Session, Attitude
PEMBENTUKAN CITRA MEREK (BRAND IMAGE) PT BADR SEBAGAI PERUSAHAAN START UP DIGITAL BERBASIS DAKWAH
Authors: Martha Layung Paramesti , Pratama Aryanto
Published: June 2022

AbstractDigital startup companies are new companies in the field of technology that are being developed. Digital startup companies use technology to innovate, evolve and adapt. PT Badr is one of Indonesia's local digital startup companies located in Depok, which was founded on May 15, 2011. Along with its development, the number of digital startup companies that have arise in Indonesia made PT Badr have competitors who have their own uniqueness so that Badr was required to build The company's Brand Image to the public. The majority of Indonesian people adhere to the religion of Islam, so that with the start-up digital start-up companies such as PT Badr will have selling values and characteristics that are different from other companies and be glimpsed by the public. Researchers are interested in doing this research because Badr is a digital startup company that has a unique concept and carries out preaching as an important activity in the religious life of Muslims. Formation of PT Badr's Brand Image using 3 methods, namely, Feature-based, User-imagenary and advertising. Feature-based that is done by PT Badr that is bonding with consumers so consumers, User-Imagenary conducted by PT Badr is a characteristic of PT Badr's service users that is Muslim and that becomes the value of PT Badr in the eyes of consumers, then the advertisements used by PT Badr only use media social advertising in the form of infographics and posters that have Islamic values that can be the main differentiator of PT Badr.Keyword: Digital startup companies, brand image, preaching.
PERSOALAN EFEKTIVITAS BERBAHASA PADA MEDIA DARING
Authors: Suwarna Dadan , Mukodas Mukodas
Published: June 2022

ABSTRAKPersoalan berbahasa menyangkut pemahaman berbahasa dan kedalaman makna yang dirangkai. Ketepatan dan persoalannya ditentukan dari bagaimana hubungan antara konsep dan struktur dijelaskannya serta efeknya pada pembaca dalam memahaminya. Yang mendasar sebagai masalah bisa saja bermula dari kata serta teks yang menjalinnya, acuan yang dimaksud kemudian kabur ketika teks dipahami. Sekelumit persoalan tersebut ditelaah dalam tulisan ini dari berbagai perspektif kebahasaan. Kata kunci: persoalan bahasa, media daring
KOMODIFIKASI PESAN DAN VIRALITAS INFORMASI DENGAN METODE “LIKE, SHARE, COMMENT, AND SUBSCRIBE” PADA YOUTUBE
Authors: Permana Restiawan , Yusmawati Yusmawati
Published: June 2022

AbstrakPerilaku komunikasi siber menciptakan “budaya” baru bagi pengguna untuk menerima dan membagikan pesan kepada yang lainnya secara berkesinambungan. Istilah komunikasi siber erat kaitannya dengan internet dan viralitas informasi di dunia maya. Viralitas atau virality alias adalah kemampuan untuk mengangkat suatu produk atau konsep secara viral. Viral sendiri merupakan salah satu karakteristik dari internet, yaitu kemampuan untuk berkembang secara eksponensial berkali-kali lipat dalam waktu sangat singkat. Salah satu media berbasis internet yang seringkali menjadikan sebuah informasi menjadi viral adalah YouTube. Konten (video) yang diunggah ke YouTube akan disebarkan link-nya kepada pengguna lain, lalu mereka bisa dengan mudah menyebarkannya lagi, begitu seterusnya. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif dan eksplanatif. Penelitian ini dibuat dengan melakukan pengamatan secara langsung baik terhadap media, konten, maupun partisipan komunikasinya. Hasil penelitian menunjukkan bahwa tren baru dalam komunikasi siber ini memberikan gambaran bagaimana sebuah informasi dengan mudahnya menjadi viral, melalui tahapan: like, share, comment, dan subscribe. Kata kunci: komunikasi siber, viralitas informasi, YouTube AbstractThe communication behavior creates a new "culture" for the user to receive and deliver the same message effectively. The term of cyber communication is closely related to virality of information in cyberspace. Virality is the ability to build a product or concept viral. Viral itself is one of the internet, namely the ability to develop repeatedly many times over in a very short time. One of the internet media based on information being viral is YouTube. The content (video) uploaded to YouTube will be distributed to other users, then they can easily spread it again, and so on. This research is a qualitative and descriptive-explanatory research. This research was conducted by observing directly the media, content and communication participation. The results show that this new trend in communication provides information on how information can easily become viral, through stages: like, share, comment, and subscribe. Keyword: cyber communication, virality of information, YouTube
RAGAM BAHASA DALAM KOMPONEN TUTUR
Authors: Herisetyanti Trisnanurlita , Suharyati Henny
Published: June 2022

ABSTRACT The research goal is to analyze the use of languages and forms of speech components from the main characters in the Legend 2015 film by Brian Helgeland. A descriptive analysis approach is used to describe the usage of various languages. The main character conversations with others become the main source of data. The result shows that the intimate language most frequently used, yet the least is the variety of consultative language. Still, the form of speech components in each use of various languages is more influenced by the components of the participants, topics, functions, and settings. It is concluded that the usage of intimate languages is strongly influenced by the components of the participant's speech, both the topic, function, and background. Keywords: variety of languages, speech components, social context and Legend 2015 film
PERAN FILM ANAK-ANAK DALAM MEMBENTUK MASKULINITAS-FEMINITAS SEBAGAI NORMATIVITAS: KAJIAN TERHADAP DUA FILM TV SERI ANAK-ANAK NELLA THE PRINCESS KNIGHT dan SOFIA THE FIRST
Authors: S Ni Made Widisanti , Ratih P. Shita Dewi
Published: June 2022

ABSTRAKMaskulinitas dan feminitas adalah dua karakter yang terus-menerus disalahpahami sebagai sesuatu yang alami, yaitu "maskulin untuk laki-laki" dan "feminin untuk perempuan". Konsep seks dan gender harus dibedakan karena pemahaman seperti itu menghasilkan pembenaran dari dua karakter yang dibangun sebagai normativitas yang berlaku di masyarakat. Film anak-anak, dalam hal ini, memainkan peran penting dalam membangun pemahaman tentang maskulinitas-feminitas sebagai "atribut personal" laki-laki dan perempuan, tetapi dalam konteks kekinian hanya perempuan yang menerima justifikasi untuk "memiliki" keanekaragaman karakter maskulin dan feminin, sementara  tidak demikian halnya bagi laki-laki. Hal ini menimbulkan masalah yang menyoroti bagaimana justifikasi keragaman karakter pada perempuan dapat dibentuk sebagai normativitas melalui film anak-anak. Analisis secara spesifik dilakukan pada dua tokoh sentral yang ditampilkan dalam serial televisi anak-anak Nella the Princess Knight dan Sofia the First dengan menggunakan perspektif cultural studies. Hasilnya menunjukkan bahwa media TV, melalui tayangan-tayangannya, turut berpartisipasi dalam memberikan pembenaran pembentukan karakter pada perempuan yang secara otomatis mengarah pada pembentukan karakter pada laki-laki. Pembenaran semacam itu disebabkan oleh hegemoni maskulinitas dan budaya patriarki yang memunculkan androsentrisme. Melalui praktik androsentris, pria menjadi pusat kontrol dalam mengevaluasi perempuan sesuai dengan pandangan mereka, sementara hegemoni maskulinitas memastikan maskulinisasi progresif anak laki-laki, sehingga tidak ada pembenaran bagi laki-laki untuk bertukar karakter  menjadi feminin. Penelitian ini juga menunjukkan bahwa  dominasi patriarki sebagai sistem struktur sosial yang berperan dalam arena pendidikan dan media masih merupakan aspek dominan dalam membentuk pemahaman maskulinitas-feminitas yang menjadi normativitas di masyarakat. Kata kunci: Maskulinitas-feminitas, karakter, justifikasi, normativitas
SIMBOLISME TRANSFORMASI MAKNA PADA HIKAYAT KALILAH DAN DIMNAH Kajian Strukturalisme Levi-Strauss
Authors: Trisari S Agatha , Rustandi Yuyus
Published: June 2022

Abstrak Hikayat Kalilah dan Dimnah yang akan diteliti adalah kitab dalam versi Melayu. Versi ini merupakan salinan dari versi berbahasa Arab. Disalin oleh Ismail Djamil. Walaupun masuk dalam karya sastra lama, namun keberadaan hikayat ini masih relevan untuk dikaji. Dengan mempergunakan strukturalisme Levi-Strauss,  penelitian ini bertujuan untuk mengetahui   sejauh mana simbolisme  transformasi dari struktur luar tidak akan berpengaruh pada struktur dalam dari miteme ( unit tataran satuan dongeng). Struktur dalam yang akhirnya ditemukan di sini adalah nilai-nilai karakter yang meliputi : dapat dipercaya (trustwonrthiness), rasa hormat dan perhatian (respect), peduli (caring), jujur (fairness), tanggung jawab (responsibility), ketulusan(honesty), berani (courage), tekun (diligence) dan integritas. Kata kunci : struktur luar, struktur dalam, simbolisme transformasi
ANALISIS KONSEP DAN LOGIKA KEBAHASAAN FIKSI ANAK
Authors: Suwarna Dadan , Yusar Dedi
Published: June 2022

AbstractKid’s fiction is written in a various way. It is not only how to make, but to whom it tells. The difficult thing to create is how to see deeply in meaning. Writer has to feel involved in the case, it means that meaningful is part of the creation to write. It is not easy to combine to mix the structure and also the content, but there is the reason why a writer has to see them.Key Words: kid’s fiction, meaning and content.AbstrakFiksi anak ditulis dalam aneka bentuk, dari dongeng hingga novel. Pilihan tulisan ditentukan berdasarkan sasaran, yaitu anak sebagai objek. Akan tetapi, pencerita yang pada mulanya adalah anonim  karena tidak menyertakan unsur nama pengarang, kemudan dalam perkembangannya menjadi fiksi yang subjektif karena ditulis oleh perseorangan yang bahkan memiliki royalti kepemilikan suatu karya.Kemasan, termasuk persoalan ihwal sastra anak yang menyangkut kepantasan  dan kelayakan. Akar masalah dalam melihat mereka sebagai objek tidak dengan sendirinya ditempatkan dalam proporsi ideal dan penuh harapan, setidaknya dari sisi moral. Kata Kunci: bahasa, fiksi anak, bahasa, dan penceritaan