bluuebunny/crossref_metadata_2025 huggingface dataset:
Management of People and Strategies of Attraction, Development and Retention: The Petrobras Case
Authors: Leite Nildes Pitombo , Leite Fabio Pitombo , Albuquerque Lindolfo Galvão
Published: February 2021

This case study examined the management of people in remote units (i.e., far from urban centers) and in urban units of PETROBRAS - Petróleo Brasileiro S/A. Specifically, this research was performed in three offshore platforms, three bases, and in the Amazon jungle’s unit, interviewing 31 employees that included directors, managers, HR professionals, supervisors, and coordinators. The following two questions were addressed: How to manage people working in units far away from the main headquarters of the organization? How to manage them in order to assure the organizational strategic objectives of attracting, developing and retaining valuable human capital in these units? The primary data collection was done by means of interviews and observations, and the data were analyzed via content analysis. The results indicated that the specific policies and practices for managing people, based on the strategies for attracting, developing, and retaining the professionals working in the studied units, are advantageous, illustrating effective policies and practices to the field of strategic people management.
Effects of University-Industry Interaction on Firm’s Innovation: Empirical Evidence from Brazilian Firms.
Authors: Puffal Daniel Pedro , Teixeira Rafael
Published: February 2021

This paper investigates the university-industry interaction and its effect on the likelihood of product and process innovation, in a developing country. We argue that firms differ in the type and determinants of interactions with universities and these differences may result in different innovation outcomes. We collected and analyzed primary data from 325 firms that had any interaction with universities in previous years. Logistic regression results provide some support for our argument by demonstrating how different types of interaction result in different innovation outcomes.
An analytical framework for miles and snow typology and dynamic capabilities
Authors: Martins Tomas Sparano , Kato Heitor Takashi , Martins Roberta Da Rocha Rosa , Da Silva Eduardo Damião
Published: February 2021

The literature on dynamic capabilities is confusing, full of overlapping definitions, and contradictions. The theoretical and practical importance of developing and applying dynamic capabilities to sustain competitive advantage in complex external environment is central in studies about strategy nowadays. In this paper, we offer a definition of dynamic capabilities under two aspects: first, it refers to the shifting character of the environment; second, it emphasizes the key role of strategic management in appropriately adapting, integrating, and re-configuring internal and external organizational skills, resources, and functional competences towards a changing environment. This paper aims to clarify the concept of dynamic capabilities, propose an analytical framework that connects this “new” concept to a well known and recognized generic strategic model (Miles and Snow, 1978) and to the concept of sustainable competitive advantage and evolutionary fit. DOI:10.5585/riae.v13i1.1934
Coopetition as Support Strategy for Supply Chain Risk Management
Authors: Camargo Junior João Batista de , Vitorino Filho Valdir Antonio , Ignacio Pires Silvio Roberto , Neto Mário Sacomano
Published: February 2021

As supply chain management research and its adoption advance, new challenges are imposed for researchers and managers. Accordingly, the supply chain risk management (SCRM) has been a prominent field because it suggests strategies and action plans to mitigate these risks. On the other hand, it is observed that the coopetition concept advocates that two competing organizations can work together in some activities in the form of a strategic alliance, contributing to achieve maximum efficiency. Therefore, the purpose of this paper is to propose the extension of this concept into the activities of SCRM, treating coopetition as an action that can be added to the risk management efforts in order to make supply chains more resilient. Thus, through an exploratory literature search that uses secondary data, we drawn two propositions that deal with the possibility of adding a coopetitor to reduce risks in supply chains and on the feasibility of balanced coopetition changes the profile of a supply chain to a resilient model. Although these propositions require further empirical verification, it is believed that this is a good start for discussions about the benefits and competitive advantages that the adoption of coopetition in risk management activities in supply chains can bring to organizations.
Chain of Values in Cost Management: A Strategic Analysis in Agricultural Cooperative Paraná, Brazil
Authors: Dal Vesco Delci Grapegia , Tarifa Marcelo Resquetti , Pacheco Vicente , Dall`Asta Denis
Published: February 2021

The aim of this study is to analyze the strategic context in the value chain cost management in agricultural cooperatives in the state of Paraná. The contribution to the state of the art theme is directed exploration of the literature produced by different authors related. The strategic and competitive analysis seeks to identify which items make up the value chain of organizations and their influences on the execution, planning and control your costs. The methodology was characterized as an empirical-analytic study conducted by survey research, collection, observation and data analysis. The choice of the sample for sending questionnaires directed to the representative of the agricultural sector in Paraná and Brazil's economy. Considering the limitations of the research, it was noted that the link between the different activities of agricultural cooperatives, begins in the acquisition of raw materials to after-sales of products developed by them. Thus, the different strategies on cost management of these companies, if considered in strategic cost analysis can result in competitive market advantage.
How to Review an Article: The Reviewer's Role and a Roadmap for New Reviewer
Authors: Ferreira Manuel Aníbal Silva Portugal Vasconcelos
Published: February 2021

Review as an Article: The Role of the Statutory and a Roadmap for New ReviewersDOI: 10.5585 / riae.v13i2.2110
International Papers Published on Resource-Based View: General Characteristics and the Way Resources are Treated on the Research with Smaller Organizations
Authors: Favoreto Ricardo Lebbos , Amâncio-Vieira Saulo Fabiano
Published: February 2021

Since the 80s, the Resource-based View (RBV) has been one of the main theories of strategic management. The volume and the complexity of RBV publications challenge the researcher to understand its general characteristics. As the theory is mainly based on the analysis of large organizations, the researcher is also challenged to understand how resources are treated on researches that deal with smaller organizations. Analysing texts published in some of the most important international academic journals, this paper aims to present indicators that show how the field has been developed. The analyses rely on statistical and textual data. The results suggest the wide prevalence of quantitative methods and the choice by large organizations as object of study. The research with smaller organizations is then analysed. The research guidelines are presented, as well as the way the resources are treated. The paper contributes thus to the comprehension of the field configuration and displays concomitantly suggestions for its extension.
Market-Oriented Projects: Analysis in an Information Technology Cluster
Authors: Lara José Edson , Locatelli Ronaldo Lamounier , Machado Marcia Valéria Cota , E Sousa Caissa Veloso
Published: February 2021

This article introduces and analyzes the result of research addressing the business performance of the Local Productive Arrangement of Information Technology RMBH-MG. The theoretical model of reference for the quantitative research was the Market Orientation, or Markor scale, proposed by Kohli, Jaworski (1993). 83 entrepreneurs, out of a total of 142 of the sector, as well as 04 leading business entities were investigated. The study shows that the technical support in the development of micro and small enterprises provided by SEBRAE generated better level of satisfaction in the construct "generation of intelligence" and the "reply to", in relation to "construct" dissemination of intelligence ". The construct "response to the market of the companies met" presented higher performance than the construct "dissemination of technological information". The project as a whole was well rated by entrepreneurs. Nomologicamente the theoretical model explains satisfactorily the project performance.
Strategy Implementation and the Executive Style : A Study on Strategic Alignment and Performance in Small and Medium Industries of Rio Grande do Norte
Authors: Macedo Alvaro Fabiano Pereira de , Nobre Liana Holanda , Del Corso Jansen Maia , Souza Alceu
Published: February 2021

Small and midsize businesses are a number of restrictions on the market where they compete , they are caused by lack of resources or integration difficulties . For the company to develop and market in which it operates , highlights the role of the executive in the strategic process . This research investigation aims check for alignment between executive style and strategies and the impact of the performance of small and medium industries Mossley / RN . Methodologically , it is a descriptive study with data collection by surveying a structured and self-administered questionnaire , adapted from Håkonsson et al (2012 ) model was developed . Closed questions were asked , using Likert 5-point scale . The assumptions of the model were tested by Mann- Whitney test. It was found that the vast majority of companies presents a misalignment between the styles of business and enterprise strategy , the main type of misalignment : Style manager - analytical strategy . The general hypothesis , that the alignment between cognitive style and enterprise strategy leads to improved performance has been confirmed . The results corroborate the results obtained by Håkonsson et al (2012 ).
Innovation and Social, Environmental and Economic Performances in Msmes: An Empirical Approach
Authors: Abbade Eduardo Botti
Published: February 2021

Innovation actions represent business efforts to identify adaptive and proactive strategies and actions forward to the complexity of the business environment in order to improve organizational performance. Also, it is necessary to considerate the organizational performance based on the three dimensions of sustainability (economic, social and environmental). This study investigates the relationship between innovativeness and sustainable organizational performance (social, economic and environmental) in processing industries of Rio Grande do Sul. The survey was conducted with the participation of 140 companies. Hypothetical relations were investigated and estimated using correlation analysis and linear regression analysis. Results suggest the existence of a significant and positive impact of innovativeness on the environmental, social and economic performances, with a major impact on the environmental dimension. Also the results suggest that there is a strong interrelationship between the three dimensions of sustainable organizational performance.
The Brazilian Banking Industry: A Study of the Entry Barriers to Foreign Institutions
Authors: Melo Juliana Rabelo , Forte Sérgio Henrique Arruda Cavalcante , Sousa Filho José Milton De
Published: February 2021

Brazil began 2013 year with the announcement of the Central Bank of Brazil (BCB) on whether to authorize the entry of new nineteen foreign banks. Moreover, there are barriers to entry in any market. They are structural and can be hardly changed by potential entrants. The research investigates what are the entry barriers the foreign banks will face in the Brazilian market. The theory indicated the barriers should be surveyed, and other specific barriers emerged from consultation with 112 experts from the banking market. They were divided into market barriers and institutional barriers. The research consulted in 2013 the national regulator bank (BCB) and 39 domestic and foreign banks. The analysis was descriptive and explanatory using factor analysis and logistic regression. For the analysis it was considered as dependent variable the type of bank (domestic or foreign), and as predictors variables the entry barriers. As a result, it was seen that the barriers of market are representative and the institutional barriers showed no significance, which shows the strength of the banking industry in Brazil
Using the balanced scorecard as a measurement tool for comparing models of excellence in management
Authors: Silva Jackson André da , Tejedor Ana Clara Pastor , Tejedor Jesús Pastor
Published: February 2021

This work aims to make a comparative analysis of management excellence models European Foundation Quality Management (EFQM), Baldridge Performance Excellence Program (BPEP) and Modelo de Excelência da Gestão (MEG), using BSC’s perspectives as a measuring tool. The methodology used was content analysis, where it sought to analyze the score of the criteria and sub-criteria for each of the models and their relationships with BSC’s perspectives. The results show similar points between the three models tested (EFQM, BPEP and MEG) as well as a relationship between each sub-criteria and their respective scores with the BSC perspectives, making it possible to quantify how each model contributed for each perspective of the BSC.
Entrepreneurs Self-Perception of Planning Skills: Evidences from Brazilian Entrepreneurs
Authors: Nassif Vânia Maria Jorge , Hashimoto Marcos , Amaral Derly Jardim
Published: February 2021

This study examined whether entrepreneurs see themselves as good strategic planners and understand key factors that contribute to plan their business endeavors. This is a quantitative-qualitative research. 339 entrepreneurs ahead of businesses with at least 5 years of existence in Sao Paulo, Brazil answered a survey with 27 validated questions about planning, strategy and entrepreneurship. Data was analyzed through factorial analysis. Results showed six factors named external environment, innovation, internal environment, experience, mission and impulsiveness. The qualitative part of the study brought a discussion about these factors. The relevance of the internal and external environments is shown by the important relationship and influence that these may exercise in the performance of the enterprise, including information about best practices of the market in the production of products/services in comparison to internal strengths and weaknesses. In contrast to environmental uncertainty and variations, that makes the planning effort extremely difficult for entrepreneurs. We suggest that their personal abilities can compensate the lack of planning, including their innovative ability together with accumulated experience. Thanks to these qualities, entrepreneurs are constantly honing their abilities to create and manage their businesses and, over time, achieving success. The factors rose on the analysis shows that the strategic planning initiatives of entrepreneurs balance both environmental facts and personal abilities. The theoretical approach of effectuation and causation explains how entrepreneurs deal with this balance when deciding to act impulsively or planned in certain conditions, representing the key contribution of this article.
Evaluation model of organizational performance for small and medium enterprises
Authors: Passos Carlos Augusto , Spers Renata Giovinazzo
Published: February 2021

In the 1980’s, many tools for evaluating organizational performance were created. However, most of them are usefulonly to large companies and do not foster results in small and medium-sized enterprises (SMEs). In light of this fact,this article aims at proposing an Organizational Performance Assessment model (OPA) which is flexible and adaptableto the reality of SMEs, based on the theoretical framework of various models, and comparisons on the basis of threemajor authors’ criteria to evaluate OPA models.The research has descriptive and exploratory character, with qualitative nature. The MADE-O model, according to thecriteria described in the bibliography, is the one that best fits the needs of SMEs, used as a baseline for the modelproposed in this study with adaptations pertaining to the BSC model. The model called the Overall PerformanceIndicator – Environment (IDG-E) has as its main differential, in addition to the base of the models mentioned above, theassessment of the external and internal environment weighted in modules of OPA. As the SME is characterized byhaving few processes and people, the small amount of performance indicators is another positive aspect. Submitted tothe evaluation of the criteria subscribed by the authors, the model proved to be quite feasible for use in SMEs.
Proposition and test of the one scale of the environmental dynamism, complexity and munificence
Authors: Carvalho Carlos Eduardo , Rossetto Carlos Ricardo
Published: February 2021

Considering the concernment that the strategy area has about the environment and its impact on organization, this paper discuss about the environment mensuration. Its aim is build and validate scales of mensuration of the perceived dynamism, complexity and munificence dimensions. The scales were built on the revised theory, applied to a sample of 170 Brazilian hotel managers and validate under the factorial analysis with tests of reliability trough communalities, variance explained, Bartlet’s sphericity test, Cronbach’s Alpha, correlation analysis, and split half method. After the Varimax rotation, the constructs showed independent and orthogonal among them. The complexity construct was built by gaining information and environment understanding difficult, by information dispersion and by its unpredictability. Dynamism was validate as the variability in the components of the competitive environments, while the munificence construct reflect the availability of existing resources, the growing of the available resources, the existing of more opportunities than threats, and the growing of the market.
The role of competitive advantage on the relation between internationalization and export performance: case study of EFACEC
Authors: Lima Rua Orlando , Freitas Melo Liliana
Published: February 2021

The main goal of this study is to analyze the factors that in the internationalization’s process of Portuguese companies that allows to understand the contributions of the competitive advantage that influenced export performance. This will assess how the internationalization’s strategies, considering the competitive advantage as well its interaction with the market’s characteristics, may lead companies, on the one hand, to the implementation of strategies for success, and, on the other, and to the top performances of its export activity. In this context embarked by the qualitative methodology, we used the case study method, regarding to the single case of the largest and the most representative Portuguese multinational company of the electromechanical sector (EFACEC), thus enabling a holistic and integrated vision of organizational phenomena object of study. This methodological option allowed objectify results of practical importance, which will contribute to a lower dispersion in companies’ strategic internationalization process, accentuating the assertiveness of its exporting activity. As main conclusions we highlight the fact of internationalization’s strategies positively influence competitive advantage which, in turn, positively influence the export performance, and this one is positively influenced by markets’ characteristics.
Women in top management positions: the gender and salary gap issue
Authors: Gomes Marques Tânia De Matos , Ferreira Célia Melo
Published: February 2021

This study aims to identify and verify the presence of a gender gap in top management positions. This study try to figure out what the representation of women in positions of leadership, in Portugal, and figure out if the issue of leadership is a problem for passing intermediate management positions to top management positions. It also aims to identify and verify the presence of a wage gap between men and women occupying positions of top management. Trying to be innovate in the study of leadership, it has been developed an indicator that allows the measurement of the leadership competence of individuals in top management positions, to understand if the scarcity of women found in this positions is due to lower leadership skills. The results show that men and women, in top management positions, are similar in what concerns to leadership ability.
Strategy researches as practice in view structurationist: an example of methodological contribution
Authors: Marietto Marcio Luiz , Maccari Emerson Antonio
Published: February 2021

The paper describes the ontological and methodological course of data collection and analysis outlined in a researchunder the assumptions of the Strategy as Practice (S-as-P) in Structurationist perspective. The research portrayed theanalysis of administrative practices in formation of strategies executed by the owners and external consultants(Practitioners) members of the Advisory Board in a Family Holding. By observation of Ontology of Potential asStructurationism element we chose to frame the research in the Multimodal Analysis Methodology. The methods usedwere Video-based ethnography; In-depth Interview; and Documental Content Analysis. The operationalization of thismethodology framework promoted to research the analytical depth required to theoretical structurationist assumptionsof strategic conduct analysis and the duality of structure and also ensured the validity and reliability of results. Thus, themain objective of this article is to contribute to promote future studies of Strategy as Practice in Structurationistperspective providing a k detailed descriptive framework since the ontological assumptions to the operationalization ofthe analysis.
“Caminante, no hay camino, se hace camino al andar”: a study on the construction of meanings in strategy
Authors: Biselli Fábio Figueiredo , Tonelli Maria José , Silva André Luis
Published: February 2021

This study suggests the social construcionism approach as useful methodological approach to comprehend strategy as a social practice. For this purpose the results of interviews conducted with owners, business partners and executives are presented regarding the meanings attributed to the practice of strategy in their organizations. The aim was investigate how strategic practitioners build strategic understanding of what strategy is, how it is created in organizations and who are involved in its creation. We develop depth interviews with 23 executives/business owners who work with the strategy in their professional life. Interpreting their linguistic repertoires, through the methodological approach of social constructionism, the results showed a diversity of understandings for the themes “what is strategy” and “how the strategy is created”. The study concluded that the social value of the word strategy was one factor in its spread, especially among small businesses, because the use of the word strategy legitimates the members of an organization to demonstrate that they act as good managers and gives meaning to actions that have always existed in the organizational space.
Strategic formulation process in pharmaceutical franchise
Authors: Tres Guilherme Smaniotto , Dantas Marcel Lima Ribeiro , Godeiro Diego Philipe de Oliveira , Araújo Afrânio Galdino de
Published: February 2021

Understand how the strategist formulates the organizational strategy is a key part to better understand how organizations achieve and maintain their competitive advantage. The aim of this study is to identify how the process of formulating the strategy from the individual's perspective is on a pharmaceutical industry franchises. Therefore, was considered the three dimensions of the strategy formulation process of De Witt and Meyer. The results confirm the existence of paradoxes in the strategic process, and suggest, for this sample, that executives formulate predominantly creative strategies, emerging and that there is a balance between evolutionary and revolutionary changes strategies. This article may, by identifying how franchisor and franchisees formulate their strategies, help to determining the appropriate strategies in the context of franchise networks.
Influence of social marketing in corporate image
Authors: Monken Sonia Francisca , Sarquis Aléssio Bessa , Tondolo Vilmar Antonio Gonçalves , De Lima Maurício Andrade
Published: February 2021

Companies are investing to demonstrate an empathy with consumers interested in social issues. There was an increase in corporate social responsibility and some studies support that corporate attitude affects consumer purchasing. This paper aims to analyze to what extent social marketing campaigns influence the corporate image, also to identify the main factors that influence the corporate image of companies investing in social marketing and the correlation between the different factors that influence the corporate image. This is an exploratory study, quantitative, through a survey, with self-administered questionnaire to a sample of 220 college students. Data were analyzed using statistical tests of Spearman Correlation, Mann-Whitney and Wilcoxon W. The results infer significant linear correlation between social marketing campaigns and factors that influence the corporate image, however there is not a significant linear correlation between the factors that influence the corporate image, investment in social marketing and the frequency of use of the products. The study found that social marketing campaigns is a factor influencing the corporate image with low relevance, and that the most important influence factors are the quality and price of products.
Implications of the work March and Simon for organizations theories and decision making
Authors: Ribeiro Ivano
Published: February 2021

Organizations of March and Simon (1958) is one of the most important references in organizational studies. The work isa milestone for presenting concepts and theories that today permeate the scientific research in the area. In this paper Ipresent an overview of the seven chapters that make up the original work. Later I make a discussion of these elements,seeking to identify possible gaps for studies in decision making. For this, I review some seminal research that wereinfluenced or discussed the impacts of the work for the development of this field of study. A major contribution of thispaper is to synthesize in a few pages some of the concepts and theories that shaped the investigations of theorganizational field. The results provide also some important clues about the possible advances of scientific researchthat relate to decision-making.
Market structure and strategy: a study in the industry of automotive bateries
Authors: Pereira Jaiane Aparecida , Bánkuti Sandra Mara Schiavi
Published: February 2021

To face market structure, companies in different strategic groups need to design different strategies. Especially concerning competitive oligopolies, many studies focus on large companies in the core of sectors. We consider that the analysis of strategies of companies in the margin of large companies, i.e. in the “fringe” of those markets, are also relevant, since strategic choice and performance of firms in the “fringe” influences sectorial dynamics. Based on Industrial Organization and Structure-Conduct-Performance paradigm, this papers aims to analyze how strategies of companies in the “fringe” are aligned to the market structure of non-OEM automotive battery. This qualitative descriptive research comprised semi structured interviews with managers of four non-OEM battery manufacturers. Results revealed the importance of market structure for firms’ conduct: the need to compete on price make firms to combine different strategies. Besides price strategies to support price competition, typical for companies in the “fringe” of competitive oligopolies, firms set a combination of different strategies, such as innovation and quality, which indicates complexity in terms of strategies. Thus, price competition is largely supported by non-price strategies. Firms’ diversity, a remarkable feature in competitive oligopolies, is also observed in the “fringe”, which includes differences in terms of techniques, technologies and scale, and the existence of informal market. Thus, high competition complexity indicates the need of public policies to foment non-price strategies even for firms in the “fringe” and to reduce market failures from informal firms’ competition.
Influence institutional arrangements in production sites for innovation creation
Authors: Braga Oscar Sarquis González , Forte Sérgio Henrique Arruda Cavalcante
Published: February 2021

While government and regulatory policies can promote significant changes in product technologies and processes, which in turn benefit industrial innovative, if not carefully managed can generate significant deleterious effects on the innovation process (Patanakul Pinto, 2014). Based on this assumption, this research objectived to highlight the key role of institutions in the process of creation and innovation diffusion in particularly within sectors with low technological dynamism. To this end, we used the data tabulated by Pintec (2013) on the clothing and food industries in the state of Ceará. Brazil. Starting from a model in which we focused on the marketing and technological usage profile dimensions in those sectors, it was observed that the model did not explain fully the creation and technology diffusion process. Then added a new dimension to the model considering the institutional role in supporting the innovation process, so getting the new methodological framework for better explanatory power of the phenomena involved.
Strategy financialization: an effort to map its development by means of bibliometric research
Authors: Maia Jonas Lucio , Di Serio Luiz Carlos
Published: February 2021

With the development of a financial theory of the firm, the concept of Shareholder Value Generation has developed and consolidated. This concept advocates that the main purpose of the firm is to maximize shareholder´s wealth, and its consequences lead to a process of strategy financialization in which business strategies are impacted by such financial rationality. The goal of this paper is to carry out bibliometric research to explore the field of Strategy Financialization, producing an initial overview of the scientific production in the area, to support future research in the field. The results indicate that (1) there is a significant amount of scientific literature on the subject that has not been published under the label of financialization ; (2) although the financialization process has its roots in previous economic theory , the study of Strategy Financialization is relatively recent ; (3) the issue of Shareholder Value Creation seems to be the central theme in research related to Strategy Financialization; (4) research in the area seems to be quite scattered, once that it has not identified an author or group of authors, that are extremely significant in the area and (5) the main publication vehicles are also dispersed, including not only typical finance and strategy journal, but also marketing journals.
Desempenho social e financeiro de pequenas e médias empresas: modelo conceitual de causa e efeito
Authors: Cruz Jose Elenilson , Porto Rafael Barreiros
Published: February 2021

Corporate social performance can be understood as a way to measure the efficiency of interactions between companies and their main stakeholders. This evaluation has led to some steps forward in research and management implications. One of its main issues, which is the study of the relationship between social and financial performance, focuses on traditional joint-stock companies. This fact reveals a gap concerning the object of study in the literature of the area. The importance of investigating small and medium companies (SMCs) lies in their social and economic relevance and also in new evidences these studies may provide. After the theoretical discussion, this study presents a conceptual model composed of research propositions to be tested by future empirical studies that wish to answer the following question: in small and medium companies there are relations of cause and effect between social and financial performance? The test of the proposals suggested can reveal, among other results, the categories of social performance of SMCs most affected by a higher financial performance, as established by the premises of theoretical slack-resources; if the impact of these categories on the financial performance is qualified by way of management, confirming assumptions of the theory good management, or if there are no significant differences between the social performance of SMEs with higher financial performance and SMEs with low financial performance, revealing the existence of non-financial factors also influence social performance.
Global Mindset and leadership behavior
Authors: Neves Vania , Tomei Patricia
Published: February 2021

Global Mindset, set of attributes and characteristics that help global leadership to influence individuals, groups and organizations that are anywhere in the world has been described as a critical factor for organizational development. In order to identify factors that affect the Global Mindset of leaders, an on-line survey based on Konyu-Fogel (2011) model was applied to a sample of 163 leaders that work in positions that require international activities in organizations in twenty-two product lines (industries) in Africa, Asia,, South and North America, Europe and Middle East. We conclude that Global Mindset is responsible for 39,1% of variability on leadership behavior, confirming previous studies which identified that global leaders with high Global Mindset are more likely to exhibit leadership behaviors which present understanding on differences across cultures and countries in response to the global environment. Specifically related with demographic factors such as age, gender, number of foreign languages spoken, number of countries worked in and raised/lived in bilíngüe/multiethnic family, the results showed that they do not affect Global Mindset score, different from the factors such as local of employment and posicion. Finnaly, on assessment of organizational factors effects on Global Mindset, we identified a weak relationship under total number of employees, percentage of employees working overseas, location/country of headquarter’s and Global Mindset. On the other hand, product line and percentage of revenue from foreign operations significantly affect business leaders Global Mindset.
Intellectual capital and the system of management controls in public institutions of higher education: a theoretical essay from the perspective of contingency theory
Authors: Bezerra Moreno Thiago Cesar , Borsatto Junior José Luiz , Dal Vesco Delci Grapégia , Walter Silvana Anita
Published: February 2021

The economic context has evolved into the era of knowledge. In this sense, the resources related to intellectual capital gain prominence as a key to deal with the contingency variables. The factor that drives intellectual capital is the human capital, an intensive resource in public institutions of higher education, which justifies the present study, in order to discuss the influence of intellectual capital in public universities management control systems, under the perspective of intellectual capital as a contingency factor. We conducted a literature search in order to achieve the proposed objective. It is perceived lack of development of literature related to the theme, a fledgling care, with human capital in public institutions of higher education.
Implications of theory and research on strategic leadership: a critical review
Authors: Banzato Carlos Roberto , Volpp Sierra Julio Cesar
Published: February 2021

Strategic Leadership: Theory and Research on Executives, Top Management Teams, and Boards by Finkelstein, Hambrick and Canella Jr. (2009) is one of the most important references in strategy studies. This work is a critical review of this book and attempts to answer why organizations do what they do or play the way they play. In this paper, we review all eleven chapters that make up the book. We then suggest the implications of this theory on strategy and organizations. We also consider how this book affects the development of the field of study. The book offers considerable foundations for executives and serves as a reference for researchers who wish to understand the phenomenon related to strategic leadership, considering the CEO, Board and Top Management Team.  The major contribution of this paper is that it summarizes the theory and concepts of the book in a few pages and identifies the main characteristics, antecedents and consequences of leadership in organizations.
Yield Management in higher education institutions: a case study in the distance of education for community university
Authors: Lima Patrícia Schmidt Hahn de , De Lima Carlos Rogerio Montenegro , Dias Ibsem Agrello , Lima Marcus Vinicius Andrade de
Published: February 2021

Increased competition between higher education institutions has driven them to seek ways to increase demand to improve your results. Yield Management meets this need as a support management tool that works the balance between demand and supply in order to maximize revenue. Within this context, this study aims to analyze how the Yield Management can be used to optimize the revenue of an undergraduate degree at a distance of a top community college. Therefore, the study involves the application of exploratory research, qualitative approach in the form of case study. Data collection was conducted through interviews. From the results found that: i) the institution has the necessary requirements for the application of Yield Management Tool; ii) there is a decrease in enrollment in the past two semesters and that the strategies used by the course are not enough to fill the vacancies offered; iii) that the proposed model will allow the course has strategies for the balance between supply and demand, increasing enrollment and thus becoming more competitive.
The role of the intermediate management strategy formation
Authors: Venâncio Daniella Macedo , Lavarda Rosalia Barbosa , Fiates Gabriela Gonçalves Silveira
Published: February 2021

The literature on strategy formation is democratic, since various shapes are recognized and accepted (Mintzberg, Ahlstrand Lampel, 2009). Qualitative studies help to understand what motivates either strategy formation mode. Thus, this study aimed to analyze the process of strategy formation and the role of the management level in the process. qualitative methodology, the case study method followed. The data collection techniques were semi-structured interviews, direct observation and document analysis. The case in point it is a beauty salon Midsize city of Florianópolis / SC. Among the main results, points out that the strategies are formed in integrated manner (deliberate and emergent), which characterizes the middle-up-down style (Nonaka, 1988), it identified yet, according to the integrative framework Hart (1992), three modes that show the formation of the integrated approach: the command, in which the strategy directed by the leader or by a small team from the top; transactional, that sometimes the manager and team members work together in shaping the strategy, driven by internal processes and in agreement; and the generic, and in this case, the strategy is driven by the action of the members of the team and the manager only supports the decision. On the roles of managers, it was found that the administrative manager acts to synthesize for top managers the information collected with the operational level employees, and financial manager acts as implementer of deliberate strategy.
Product innovation performance: proposition and test of the one scale
Authors: Manthey Nilvane Boehm , Verdinelli Miguel Angel , Rossetto Carlos Ricardo , Carvalho Carlos Eduardo
Published: February 2021

The growing research in innovation management urges the need to measure the performance provided by the various innovation actions. However the measurement of innovation performance, especially product innovation still lies submerged in a variety of ways, which are related measurement will ace as its inputs and outputs, as well as to the objective and subjective data. The replication of traditional methods of measuring product innovation performance not consider the various results of product innovation for the organization, exacerbates the issue of measurement of product innovation performance. In this sense, the present study aims to evaluate the validity and reliability of a multidimensional scale proposed by Hanachi (2015) which considers perception measures and the performance of product innovation as an output. The descriptive research, survey type is cross-sectional. The application of product innovation performance scale was conducted with 94 managers of small and medium industries in the textile sector. To perform the analysis we used the SPSS and Statistica 2.0 software to perform the one-dimensionality and reliability testing of the constructs and subsequent application of factor analysis. The result shows the relevance and applicability of the proposed scale, by providing a valid scale for new studies that seek to relate the product innovation performance construct to other constructs allowed relationship tests, such as the approaches of structural equations.
Strategy formalization in emerging companies of technological basis: alternative resources in the liability of newness
Authors: Ribeiro Artur Tavares Vilas Boas , Rocha Renata Malagoli , Krakauer Patricia Viveiros de Castro , Pedroso Marcelo Caldeira
Published: February 2021

This paper aims to investigate the potential use of alternative methods in supporting the definition, formulation, implementation and follow-up of the strategies in an emerging technology-based company. In a liability of newness context, with limited resources and infrastructure, the process of startups scale gain may be hampered by subjects as managerial inexperience, competitive discrepancy and fragility against the market instabilities. Under this scenario, the search for support for the business strategy in its scalability proves to be vital; however, still considered distant due to the costs involved in the acquisition of such support, it proves to be prohibitive for emerging companies. The study has proposed an intervention based on the absorption of knowledge through a Massive Online Open Course, an alternative mechanism to overcome the challenges listed above. In this manner, the research, whose method is structured in action researches, was based on the identification of the results generated by this support alternative model. The theoretical review pervaded by the topics: (i) the role of strategy in technology-based companies, (ii) technological entrepreneurship and the liability of newness and (iii) open education platforms as a training element in strategy. The results, as well as the surveys collected in a focus group in order to identify the main gains, have appeared in a relative medium term and the company has demonstrated relevant managerial results.
Quality management practices, competitive strategies and innovative performance in the brazilian industry transformation
Authors: Roldan Vivianne Pereira Salas , Ferraz Serafim Firmo de Souza
Published: February 2021

The aim of this study was to analyze the relationship between strategic orientation of the company, quality management practices and innovative performance in the context of companies in the Brazilian manufacturing industry. The research is quantitative, and was applied to the survey strategy with a sample of 65 companies, with use of a questionnaire, sent by email. Data were analyzed using multiple regression analysis. It was found that the practices of TQM Hard have greater influence on the innovation performance, in particular on innovation by process. The differentiation strategy has the greatest impact on innovation than the strategy of leadership in costs. At the same time, it is more related to the adoption of practices of TQM Hard and Soft. In conclusion, it was found that in the context of the investigated companies, quality management is applied as a differentiation of bases, being treated as a source of competitive advantage.
The turnaround of the company with a focus on resources and capabilities: a case study in the food business
Authors: Silva Carlos Vinnicius , Marcondes Reynaldo Cavalheiro
Published: February 2021

The purpose of this article is to show what happens to the resources and strategic capabilities involved in a turnaround process aiming at creating value for the company's customers from the perspective of the Resource Based View - RBV. We adopted the qualitative research method of exploratory descriptive character for the case study of a company that is one of the main multinationals that operate globally in the ingredients market for food industry, working in the business-to-business segment. Eight executives from the sales, marketing, research and development, pricing and profitability and supply chain areas that worked at the company were interviewed at the time of the turnaround, with the application of a standardized script with open questions. The data were treated with the use of Content Analysis. It was found that the difficulty of perceiving the changes in the market caused by increased competition and product costs and the lack of knowledge of customer needs were highlighted as the causes of the decline, both attributed to the deficiency of the company's management in anticipating and adapting the strategies to changes in the external scenario. The turnaround began with changes in the company's leadership team, which led to the review of the strategies that allowed the resumption of competitive advantage. The results of the research indicate that the resources, commercial team and technical knowledge, and the capabilities, mindset change and synergy between the company's areas were decisive for the success of the strategies adopted.
How does the strategy formation process occur in higher education institutions? - a study in Santa Catarina, Brazil
Authors: Marco Ricardo Antonio de , Santos Gleberson De Santana dos , Sehnem Simone
Published: February 2021

The objective of this work is to know the process of strategy formation of HEI in the State from Santa Catarina, under four theoretical approaches: process planned, negotiated, permanent construction and change, from the introduction and impact of LGB 9.394 / 96. In terms of methodology, this research took a quantitative approach, using the survey method. This research is classified methodologically as descriptive, exploratory and explanatory. Constituted questionnaire collection instrument composed of 41 closed and objective questions Likert five points type and two associative tables for respondents to relate in order of importance the conditions for the formation of strategies. The questionnaires were distributed during the period of March and April 2011, at 61 HEIs from Santa Catarina, not getting return of 20 institutions. The data were tabulated and received statistical treatment through the software Statistical Package for the Social Sciences - SPSS version 20.0, making use of multivariate statistics for analysis purposes. The results go back to the process of strategy formation is strongly influenced by the task and the variables of the overall environment and atmosphere that HEIs realize its strategy as supported by the planned training strategies process. This study provided a better understanding of how the strategies in HEIs are formed in the face of environmental conditions and the choices that the leaders make to fulfill their purposes, since their performance has a strong relation with the administrative policies adopted, but mainly because of the implications that the strategic decisions adopted have contributed to its evolution.