bluuebunny/crossref_metadata_2025 huggingface dataset:
The Application Of Smart Phone Technology Applications In The Development Of Reading Skills For People With Intellectual Disabilities And Disabilities: An Applied Study On Integration Students And Private Education Schools
Authors: Al Nagaar Ali
Published: August 2024

The study aimed to identify the importance of employing the applications of smart phone technology in developing the reading skills of students with intellectual disabilities. To achieve this, the descriptive approach was used. The sample of the study consisted of special education students in schools and integration programs for intellectual education in Shebin El Koum, , And used the questionnaire as a tool for data collection, and the results of the study showed the importance of using smart phones in the development of reading skills of students with disabilities, smart phone technology helped improve the development of reading skills because of the enormous potential provided by The ability to broadcast organized digital content holds the knowledge, values, trends and beliefs of the student according to the appropriate time and without any significant cost, and the development of reading using smart phones has become one of the most important strategies in many countries seeking to develop. The most important recommended by the study: Smart phone applications to develop the skills of students with intellectual disabilities, the establishment of a library or store for the applications of smart phones for people with intellectual disabilities and allowing them to easily access and receive them free, the establishment of clubs for new smart technologies, and attract students interested in the intention is generally to especially tablet devices and use them in educating and educating students with special needs to use these devices and applications in their daily lives.
Characteristics of the research output about education published in the Jordanian Journal of Educational Sciences (2005-2019): a bibliometric study
Authors: Al-Samarrai Fatima , Hegazy Abdul Hakim
Published: August 2024

The study aimed to extrapolate the reality of the educational product published in the Jordanian Journal of  Educational Sciences, and to identify the general and precise features of the educational subject specializations published in it since its establishment in (2005) to (2019), by adopting the descriptive and analytical approach, and its tool is the content analysis card to study quantitative variables  and objective analysis of the educational  content of the Research, and to study the reality of authoring and publishing.
The study procedures began with an analysis of (431) articles, which contained (1631) keywords to form the nucleus of the open coding for the subject grouping, then the free head strategy was adopted, and it resulted in the grouping of 21 sub-topics under 7 comprehensive subject categories, so the results indicated the prevalence of the educational style by (  79%) compared to the educational type (21%) . It was found a convergence of the proportions of binary and individual authorship, and collectively obtained a relative (89.72%) in favor of the researcher (the man) compared to the researcher (the woman), with a constant observation of the volume of productivity of the articles.  In the last three years, a rate of (92.6%) has been matched by the speed of publishing research, which does not exceed six months as a maximum, with a decrease in the acceptance of University thesis extracts.
The study recommends encouraging researchers to pursue research and authorship in educational issues and balance between thematic axes with the development of participatory authorship and facilitating the identification of published research, while increasing access to it, whether in the traditional or electronic way, which will raise the percentage of Arabic educational content on the Internet.
The role of libraries in digital citizenship: a review of the intellectual production literature from 2016 to 2020
Authors: Ali Aziza
Published: August 2024

This study deals with a review of the literature on intellectual production about the role of libraries in digital citizenship. The period was determined from 2016 to 2020. The focus was on works in Arabic and English. Several databases were searched to prepare this review. Among the goals that the review sought to achieve identifying Intellectual production on the topic of the role of libraries in digital citizenship, identifying subtopics that were not addressed in the study, and identifying the results and recommendations of studies that address the topic. The results of this review were: The scarcity of Arab intellectual production on the topic of the role of libraries in digital citizenship, and the abundance of foreign intellectual production on the topic of the role of school library specialists in digital citizenship. Among the study's recommendations is the need to focus on studying understudied subtopics, such as the role of national libraries in digital citizenship.
International standards for records appraisal: an analytical study to come up with an Egyptian standard
Authors: Yousef Khaled
Published: August 2024

Documents are a major and most reliable source of information because they are produced as a result of performing specific functions or activities, and not for the purpose of being a source of information. However, the emergence of large organizations with diverse interests and fields, the complexity of the procedures necessary to implement functions and services, in addition to the rapid development of information and communications technology in the late twentieth century, led to a tremendous increase in the production of documents. This resulted in major problems, such as the accumulation of documents in departments due to the limited space available for storing them, which necessitated the disposal of less important documents. Unfortunately, the disposal process is carried out randomly and unscientifically, leading to the loss of documents of irreplaceable historical value, depriving the National Archives and departments of sources documenting their history and activities, and thus depriving the state of important sources for studying its administrative history and planning development. Therefore, it is necessary to carry out evaluation activity to retain important documents and get rid of unimportant ones based on international standards, with the aim of eliminating personal judgments and individual practices. Many countries and organizations have been interested in developing standards for document management, including calendaring. This study aims to address international standards for document evaluation by inventorying, studying, and analyzing them in detail to develop an Egyptian standard that is compatible with the Egyptian environment.
Arabic examples of the components of the FRSAD conceptual model
Authors: Zaqzouq Fatima
Published: August 2024

This research aims to provide applied examples explaining the entities, properties, and relationships in the FRSAD model. These examples were derived from Arab authority control systems for subjects according to certain controls. It includes the multilingual authority file of the Library of Alexandria, the Standard Arabic Subject Heading List for Libraries, Information Centers, and Databases, 2002 edition, and the Expanded Thesaurus, 2001 edition. This diversity aims to achieve comprehensive coverage of all elements in the FRSAD conceptual model.
The reality of the information services in the libraries of Assiut University, New Valley Branch: an analytical study
Authors: Sayed Sumaya
Published: August 2024

Study aims to recognize the factualism of services of libraries data which offered by new valley university libraries and what extent of fulfilling needs offered by these libraries as it shed light on the latest current developments in the IT “information technology”. and the possibility of applying in libraries of new valley universities  
The study mainly depend on the descriptive analytical methods which matching with the outcomes of my study questionnaires survey and interviews were used as methods for collecting data. and sample of my study includes 469members of university staff and the staff who relate university libraries .interviews had been performed with mangers of those libraries to recognize the types of services offered by libraries in the university, what requirements the libraries need to offer better services to meet and fulfil the needs of readers and researchers. and my study showed that quality of information services in this respect and what benefits is quite good by 71.8 %, the most important challenges that hinder digital information properly and suitably is human challenges such as the scarcity or shortage of qualified staff to apply information technology by ratio 97.8% and the weakness infrastructure of it like computer sets ,soft ware and technological systems and websites by ratio 96.1% improve the services in these libraries and develop them that match with the needs of 21st century. The study summed up to a groups of some requirements:
* doing more courses and workshop to increase their abilities to use smart sets and computers efficiently                     
* benefiting from supporting donor communities in the field of preparing infrastructure of libraries and digitally groups
* devoting apart of budget in purchasing computers sets and modern equipment.
* doing more studies related the effects of modern technology uses application on the information services.
* putting suggested image to develop the services of IT in new valley university libraries.
Users’ characteristics of General Authority for Governmental Printing Affairs Library: an analytical study
Authors: Samir Nada
Published: August 2024

The study aims to describe the characteristics of the users of the library of the General Authority for Princely Printing Affairs, as it is the official printing press library of the Arab Republic of Egypt. To achieve this goal, the researcher prepared a questionnaire to reveal the characteristics of the users. The study used the descriptive analytical method to achieve its objectives. It concluded with several results, the most notable of which are: that the location of the library is inappropriate and far from the elderly, and that users find it difficult to access the titles due to the lack of indexes, classification, or indexing of periodicals, and the absence of an automated system. The study concluded with a set of recommendations, including: That the library be affiliated with a central body that works to develop the library, provide full support to it, set specific standards, and link the library’s website to the Authority’s website in a manner commensurate with its status, importance, and the importance of its collections, and place it in the appropriate position, and that the library should have a system, a written policy, and instructions to facilitate its work in accordance with the standards. And approved international specifications and following international systems in classifying and organizing its collections through an electronic system compatible with international specifications in the field of library and information systems.
Future trends of Arabic full-text databases
Authors: Ali Aziza
Published: August 2024

The emergence of the Internet revolutionized electronic publishing and led to the development of databases, which initially took root in the West and subsequently spread to Arab countries. Initially, these databases focused on indexing information sources and providing abstracts. Over time, they evolved to offer full-text access through various platforms such as microfiche, microfilm, laser discs, DVDs, and ultimately, the Internet. This progression introduced terms like digital libraries, electronic libraries, virtual libraries, and libraries without walls, reflecting the diverse nature of the available information sources.
While it is unlikely that databases will completely replace printed sources, both will coexist and complement each other through the use of modern technologies. Challenges such as the COVID-19 pandemic have significantly increased reliance on electronic resources, as traditional libraries were forced to close. This shift has underscored the importance of electronic resources in maintaining access to information.
Specialized Arabic thesaurus: an applied study to prepare an electronic thesaurus in library and information sciences
Authors: Dawi Mahmoud
Published: August 2024

This study addressed the definition of the thesaurus, its purpose, purpose, function, and the obstacles facing the process of building an Arabic thesaurus in the web environment. The study reviewed the need and goal of creating an electronic thesaurus for library and information science terms. A thesaurus of library and information science terms was also built as a sample of a proposed project to build a general thesaurus in various branches. Promised knowledge for use in the process of automated indexing of scientific materials, as well as to assist researchers in the process of searching and retrieving the materials to be accessed. The study reviewed in an applied manner the stages of establishing the thesaurus for library and information sciences, the stages of its preparation and organization, and the database that was built specifically for this purpose, as well as the thesaurus’ website on the Internet.
Basic features of the Functional Requirements for Subject Authority Data (FRSAD) model
Authors: Zaqzouq Fatima
Published: August 2024

This article aims to introduce the main features of the Functional Requirements Model for Subject Authority Data (FRSAD), in terms of its need, objectives, scope, origin, reasons for its issuance, methodology for its preparation, and its relationship to the FRBR and FRAD models, as well as its relationship to related models such as the Simple Knowledge Organization System (SKOS), the Web Ontology Language (OWL), and the Dublin Core Initiative. The DCMI metadata, as well as its relationship with subject authority systems, its application in the rules for Resources Description and Access (RDA), and its Arabization efforts and translations into other languages.
The role of Arab libraries in achieving sustainable development goals: towards a guide for information institutions in line with international efforts
Authors: Khalifa Mahmoud
Published: August 2024

The study aims to develop a proposed vision for a guide to help libraries and information institutions participate in implementing the United Nations Sustainable Development Goals 2030. The study consists of three main sections.
The first section deals with the methodological introduction, which defines the nature of the research, its objectives, its problem, and the approach followed in solving the problems and questions of the study.
The second section deals with the theoretical framework of the study, and begins by clarifying the basic concepts related to the subject of the study. It addresses the definition of the United Nations Sustainable Development Goals, then discusses the current status of development plans in Arab countries, then discusses the role of libraries in achieving the sustainable development goals, and then reviews the international efforts of the international library community, represented by In efforts led by IFLA. Finally, the study reviews the efforts of Arab information institutions to participate in achieving the sustainable development goals.
The third section deals with the application and the basic product of the study, which is to develop a proposed vision for a guideline that libraries can rely on in order to have an effective role in sustainable development plans. These guidelines provide the methods that can be followed to prepare the plan for libraries and information institutions to participate in the state’s plan for sustainable development. The study concludes by reviewing the most important findings it reached with some recommendations that it believes are necessary and needed in the future.
The impact of training courses on developing the research and library capabilities of faculty members at Minia University: a field study
Authors: Taymour Heba
Published: August 2024

This study aimed to identify the impact of training courses at the University of Minya on the development of research skills in databases for faculty members, and to measure the extent to which faculty members use and benefit from training courses, to monitor the impact of courses at the university on the scientific productivity of faculty members, and to monitor statistically significant differences. Among the faculty members to benefit from the training courses due to the variables (gender, college, published research, scientific degree), and finally a proposed vision for developing the content of the training courses, the sample of the study, to keep pace with technological and research developments.
Adopting the concept of the purple economy in school libraries in order to sustainable development
Authors: Rashdan Rasha
Published: August 2024

The study aimed to measure the economic literacy of secondary school students about economic consumption and the importance of supporting local commodities in Egypt through the use of the experimental approach. The student sample is composed of two groups of STEM schools in Egypt; one of them is the experimental group and the other is the control group, a program of economic literacy has been applied through school library and its activities. The impact of the applied program has been measured for the experimental sample via an achievement tool test for the knowledge side of the economic consumption and the affected factors and its disadvantages. The study results indicate that there are statistical significant differences at the level Of 0.05 of experimental sample for the experimental program. The study also indicates that there are no statistical significance differences at the level 0.05 of the control group. It also refers to significant statistical differences between the two group (the experimental and the control group) after adopting experimental program.
The following are the most prominent recommended suggestions of the study research: The most important is the necessity of school library role with economic literacy development for students through programs, activities and competitions in the library based on self-learning, searching, exploring, investigating examining, cooperative learning, tasks and discussions held among student.
PERAN CORPORATE SOCIAL RESPONCIBILITY MEMODERASI HUBUNGAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN
Authors: Sari Rani Puspita , Arseto Dedy Dwi
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Profitabilitas terhadap Nilai Perusahaan dengan Corporate Social Responcibility sebagai variabel moderating (Studi Kasus Pada Perusahaan Manufaktur Sektor Industri Makanan Dan Minuman Pada Tahun 2017-2020). Populasi dalam penilitian ini adalah Perusahaan Manufaktur Sektor Industri Makanan dan Minuman yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2017-2020. Metode penentuan sampel yang digunakan adalah metode metode purposive sampling dengan sampel sebanyak 10 perusahaan selama periode pengamatan 4 tahun berturut-turut sehingga total sampel adalah 40. Metode analisis penilitian ini menggunakan metode eksplanator. Hasil penelitian ini menunjukkan bahwa profitabilitas tidak berpengaruh terhadap nilai perusahaan.
Analisis Faktor-Faktor Yang Mempengaruhi Efektivitas Sistem Informasi Akuntansi
Authors: Zalukhu Zaluku Surianto , Huatauruk Rapat Piter Sony
Published: August 2024

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat berpengaruh pada efektivitas SIA. Faktor-faktor yang diuji adalah kapabilitas pengguna, dukungan manajemen, pendidikan serta pelatihan. Efektivitas SIA merupakan variabel dependen penelitian, sedangkan kapabilitas pengguna, dukungan manajemen, pendidikan serta pelatihan merupakan variabel independen. Penelitian ini dilakukan pada pegawai yang bekerja menggunakan SIA di Sekretariat DPRD kabupaten Nias Utara, Dinas Pendidikan Kabupaten Nias Utara, dan Disdukcapil Kabupaten Nias Utara. Populasi penelitian berjumlah 40. Teknik sampling menggunakan sampling jenuh. Data yang dipakai yakni data primer. Data diperoleh berdasarkan hasil angket responden. Metode analisa memakai metode analisis regresi linier berganda. Berdasarkan analisa menjelaskan bahwa kapabilitas pemakai, dukungan manajemen  dan pendidikan dan pelatihan berpengaruh positif dan signifikan terhadap efektivitas SIA baik secara bagian, maupun serentak.
Analisis Profitabilitas Dan Likuiditas Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Tahun 2017-2019 Ditinjau Dari Perputaran Kas, Perputaran Piutang Dan Perputaran Persediaan
Authors: Anggaraini Heni , Dwi Arseto Dedy
Published: August 2024

Tujuan dari penelitian yang dilakukan guna melihat bagaimana Analisis Profitabilitas Dan Likuiditas Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Tahun 2015 – 2019 Ditinjau Dari Perputaran Kas, Perputaran Piutang dan Perputaran Persediaan. Hasil pengolahan data memakai SPSS versi 17.00 yang hasilnya menunjukkan Profitabilitas dan Likuiditas dipengaruhi oleh Perputaran Kas, Perputaran Piutang daniPerputaraniPersediaan. Selanjutnya hasil menunjukkan jika variabel Perputaran Kas, Perputaran Piutang dan Perputaran Persediaan dapat menjelaskan variabel Profitabilitas. Hasil dari uji hipotesis menyatakan bahwa Hipotesis 1 diterimaiartinyaiPerputaraniKas berpengaruh terhadapiProfitabilitas. Hipotesis  ke 2 dan 3 ditolak, artinya Perputaran Piutang dan Persediaan tidak berpengaruh terhadap Profitabilitas.  Hipotesis 4 diterima, artinya Perputaran Kas berpengaruh terhadap Likuiditas. Hipotesis  ke 5 dan 6 ditolak, hal artinya PerputaraniPiutangidaniPersediaan tidakiberpengaruhiterhadapiLikuiditas. Hipotesis  ke 7 diterima, artinya secaraisimultaniPerputaran Kas, Piutang dan Persediaan berpengaruh terhadap Profitabiliytas dan Likuiditas.
Analisis Biaya Dan Penyusunan Harga Pokok Produksi Pada UD. Umega Roti Kacang Hj. Eliya Lubis Kota Tebing Tinggi
Authors: Useno Bambang
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana Biaya Dan Penyusunan Harga Pokok Produksi Pada UD. Umega Roti Kacang Hj. Eliya Lubis Kota Tebing Tinggi. Objek peneitian yang digunakan dalam penelitian ini adalah UD. Umega Roti Kacang Hj. Eliya Lubis Kota Tebing Tinggi dengan menggunakan Metode analasis deskriptif dengan Teknik pengambilan data menggunakan wawancara, studi lapangan dan studi pustaka. Hal ini menunjukkan perhitungan harga pokok produksi yang selama ini dilakukan oleh Home Industry Hj Eliya lubis yang bersifat wujud saja dalam arti biaya yang diperhitungkan hanya biaya yang dikeluarkan pada saat proses produksi saja sehingga biaya biaya lain yang termasuk kedalam bagian dari usaha tidak diperhitungkan selama ini seperti baiaya promosi dan biaya penyusutan. Dari hasil pembahasan yang telah dibahas diketahui bahwa terdapat selisih yang muncul dari ulasan pembiayaan yang selama ini diperhitungkan oleh Home Industry Hj Eliya Lubis dengan metode perhitungan yang dikembangkan oleh peneliti dengan menggunakan metode full coasting dan selisih yang didapat yaitu sebesar Rp.105 hal ini diakibatkan ada beberapa biaya yang dikeluarkan industry tetapi tidak diperhitungkan. Dari hasil penelitian diketahui behwa perhitungan biaya yang dilakukan industry masih sederhana hal ini dapat dilihat dari biaya apa saja yang diperhitungkan industry dan tidak diperhitungkan industry.
Pengaruh Rasio Keuangan Terhadap Return Saham Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia 2016-2019
Authors: Handayani Tuti
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh current ratio (CR), debt to equity ratio (DER), return on asset (ROA), total assets turnover (TATO), dan price to book value (PBV) terhadap return saham. Oleh karena itu penulis tertarik untuk mengambil judul “Pengaruh Rasio Keuangan Terhadap Return Saham. Hasil pengujian hipotesis dengan menggunakan analisis regresi berganda dan uji t menunjukkan bahwa: bahwa nilai diketahui bahwa thitung (2,466) > ttabel (2,059), demikian pula dengan nilai signifikansinya sebesar 0,002 < 0,05 maka dapat disimpulkan hipotesis pertama diterima, artinya variabel Current Ratio (X1) berpengaruh signifikan terhadap variabel Return Saham (Y). diketahui bahwa thitung (2,294) > ttabel (2,059), demikian pula dengan nilai signifikansinya sebesar 0.000 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya variabel Debt to Equity Ratio (X2) berpengaruh  signifikan terhadap variabel Return Saham (Y).diketahui bahwa thitung (0,302) < ttabel (2,059), demikian pula dengan nilai signifikansinya sebesar 0,763 > 0,05 maka dapat disimpulkan hipotesis ketiga ditolak, artinya variabel Return On Asset (X3) tidak berpengaruh  signifikan terhadap variabel Return Saham (Y). diketahui bahwa thitung (1,469) < ttabel (2,059), demikian pula dengan nilai signifikansinya sebesar 0,145 > 0,05 maka dapat disimpulkan hipotesis keempat ditolak, artinya variabel Total Asset turn Over (X4) berpengaruh  signifikan terhadap variabel Return Saham (Y). diketahui bahwa thitung (2,742) > ttabel (2,059), demikian pula dengan nilai signifikansinya sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis keempat diterima, artinya variabel Price Book Value (X5) berpengaruh  signifikan terhadap variabel Return Saham (Y). dan nilai signifikansi sebesar 0,041 < 0,05 maka dapat disimpulkan hipotesis kelima diterima, artinya Variabel Current Ratio (X1), Debt to Equity Ratio (X2), Return On Asset (X3), Total Asset turn Over (X4), Price Book Value (X5) berpengaruh signifikan secara bersama-sama (simultan) terhadap variabel Return Saham (Y).
Pengaruh Tingkat Upah Terhadap Kinerja Pegawai Honorer Kabupaten Serdang Bedagai Dengan Kepuasan Kerja Sebagai Variabel Intervening
Authors: Syafrizal Rodi , Saragih Jopinus Ramli
Published: August 2024

This study aims to determine the extent of the influence of wage behavior on the performance of honorary employees of Serdang Bedagai with job satisfaction as an intervening variable. This study uses a quantitative method approach with path analysis techniques. The results of this study indicate that the path analysis test shows that there is a direct influence of the wage level variable on the performance variable of 0.370. Meanwhile, the indirect effect through the job satisfaction variable is 0.410 x 0.549 = 0.225. From the calculation results obtained, the indirect effect through the job satisfaction variable is greater than the direct effect on the Y variable. variables eligible for intervention.
Analisis Faktor Perubahan Tingkat Upah Dan Modal Kerja Perusahaan Serta Implikasinya Terhadap Penyerapan Tenaga Kerja Sektor Industri Non Formal Di Kabupaten Batubara
Authors: Permana Fikri Agam , Suwadi Suwadi , Candrasa Limega
Published: August 2024

This study aims to determine the factor analysis of changes in the level of wages and working capital of the company and its implications for the absorption of labor in the non-formal industrial sector in Batubara Regency. It can be concluded that the first hypothesis proposed states that the Wage Level variable (X1) has an effect on the Labor variable (Y). The second hypothesis proposed states that the working capital variable (X2) has no effect on the labor variable (Y). The fourth hypothesis proposed states that the Wage Level Variable (X1), Working Capital Variable (X2), has a significant effect simultaneously (simultaneously) on the Labor Variable (Y).
SOSIALISASI INVESTASI KEUANGAN DI PASAR MODAL PADA MASYARAKAT DESA DOLOK MANAMPANG KABUPATEN SERDANG BEDAGAI
Authors: Cahyadi Willy , Suwadi Suwadi
Published: August 2024

Pasar modal menawarkan banyak pilihan investasi alternatif. Sayangnya, masyarakat umum masih asing dengan pilihan investasi ini. Pasar modal jarang dipertimbangkan oleh investor tradisional karena dianggap rumit dan sulit dipahami. Oleh karena itu, Financial Services Otoritas (OJK) bersama Bursa Efek Indonesia (BEI) dan pelaku pasar modal akan menyelenggarakan kegiatan edukasi dan inklusi keuangan di sektor pasar modal dalam rangka meningkatkan kesadaran masyarakat untuk berinvestasi di pasar modal. Kegiatan pengabdian masyarakat Desa Dolok Manampang Kabupaten Serdang Bedagai ini bertujuan untuk melaksanakan Tri Dharma Perguruan Tinggi khususnya pengabdian kepada masyarakat, menjalin kerjasama yang saling menguntungkan antara lingkungan akademik dengan masyarakat, mengembangkan potensi masyarakat Desa Dolok Manampang,Kabupatenserdang bedagai, dengan meningkatkan investasi keuangan, dan meningkatkan pengetahuan masyarakat melalui program internet dan aplikasi untuk pengembangan usaha. Pelatihan diberikan melalui metode ceramah, khususnya melalui strategi presentasi, dilanjutkan dengan latihan dan sesi tanya jawab sebagai kegiatan workshop. Untuk masing-masing tahapan kegiatan, data dari setiap tahapan dikumpulkan dan dianalisis untuk tujuan evaluasi. Dedikasi ini untuk mengedukasi warga Desa Dolok Manampang Kabupaten Serdang Bedagai tentang investasi pasar modal yang dapat menyebabkan peningkatan kesadaran masyarakat terhadap investasi keuangan, khususnya pasar modal, serta mendorong masyarakat untuk mulai berinvestasi di pasar modal.
STRATEGI PEMASARAN UMKM GULA MERAH SEBAGAI WUJUD EKONOMI KREATIF DESA PAYA LOMBANG KABUPATEN SERDANG BEDAGAI
Authors: Purba Rakhmawati , Haratika Haya
Published: August 2024

Pemasarannya merupakan salah satu elemen yang paling penting dalam dunia bisnis, tanpa adanya pemasaran yang baik maka sebaik apapun produk yang kita hasilnya tidak akan terserap oleh pasar secara maksimal. Tujuan dari Kegiatan Pengabdian kepada Masyarakat ini sendiri adalah untuk mengembangkan UMKM (Usaha Mikro Kecil dan Menengah) serta industri kreatif pada masayarakat Desa Paya Lombang Kabupaten Serdang Bedagai. Khususnya pada produk unggulan desa yaitu produk gula merah melalui pelatihan online marketing. Metode yang dilakukan dengan cara melalukan mengamatan, observasi serta wawancara kepada pelaku UMKM (Usaha Mikro Kecil dan Menengah) di Desa Paya Lombang, Kabupaten Serdang Bedagai. Bahan baku utama pembuatan gula merah di Desa Paya Lombang, Dusun VII, diambil dari pohon aren melalui penyadapan. Air nira harus disaring sebelum dimasak, dan ditambahkan gula putih selama proses pemasakan. Berikutnya gula merah akan mengalami pemekatan/getah yang hampir menghasilkan gula selanjutnya akan dilakukan proses pencetakan, selesai dicetak maka gula merah dibiarkan untuk beberapa waktu sebagai prosespendinginan, setelah proses telah dilakukan makagula merahsiap untuk didistribusikan.Gula merah hemdaknya diberikemasan yang higienis dan lebih menarik dari produk lain serta dengan kualitas dan produk yang lebih baik kualitas. Selanjutnya untuk memaksimalakan hasil penjualan diperlukan media internet agar produk dapat dikenal luas oleh banyak orang dan dapat bersaing serta memiliki pangsa pasar yang meluas.
SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI KECAMATAN PADANG HILIR
Authors: Sinaga Eka , Fitrianingsih Fitrianingsih , Ketaren Abednego
Published: August 2024

Tujuan pelaksanaan Kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk membantu mensosialisasikan mengenai strategi branding sebagai salah satu upaya meningkatkan penjualan bagi UMKM. Kegiatan PKM ini dilaksanakan pada kantor kelurahan yang berada di kecamatan Padang Hilir Kota Tebing Tinggi. Adapun metode pelaksanaan dalam kegiatan ini adalah dengan memberikan materi yang berkaitan dengan strategi branding melalui pemanfaatan teknologi digital. Kesimpulan yang diperoleh dari hasil kegiatan PKM ini bahwa kegiatan pendampingan kepada para pelaku usaha mengenai brand identity telah terlaksana dengan baik. Kegiatan pendampingan dilakukan dengan cara melakukan pengenalan, penguatan serta upaya peningkatan pemahaman para peserta PKM melalui strategi branding dengan menggunakan brand identity.
PELATIHAN MANAJEMEN KEUANGAN BAGI USAHA MIKRO KECIL MENENGAH (UMKM) UNTUK MENINGKATKAN KINERJA KEUANGAN WIRAUSAHA KELURAHAN BANDARSONO KOTA TEBING TINGGI
Authors: Siahaan Rumiris , Rusmewahni Rusmewahni , Silitonga Dwi Handayani
Published: August 2024

Selain koperasi, Usaha Mikro Kecil Menengah merupakan salah satu penggerak perekonomian di Indonesia yang patut diperhitungkan keberadaannya. Salah satu hal yang paling penting dan mendasar dalam kesuksesan Usaha adalah pengelolaan manajemen keuangan yang baik, tanpa pengelolaan manajemen keuangan yang baik usaha tidak akan dapat memperoleh benefit yang maksimal. Pendanaan modal kerja, pengalokasian dana merupakan hal yang terpenting dalam sebuah usaha tanpa adanya hal tersebut maka sebuah usaha tidak akan dapat mencapai tujuan utamanya. Sayangnya di Indonesia sendiri masih sedikit sekali pelaku usaha yang sadar akan pentingnya manajemen keuangan dalam usaha mereka. Hal tersebut terjadi karena mereka masih menganggap manajemen keuangan adalah hal yang sulit dilakukan dah belum terlalu dibutuhkan bagi usaha mereka. Alasan yang mereka kemukakan adalah karena kurangnya pengetahuan mengenai manajemen keuangan. Selama ini tidak ada orang atau lembaga yang secara khusus dapat membimbing dan mengarahkan mereka.
Metode Pembelajaran Kolaboratif Dalam Meningkatkan Hasil Belajar Pendidikan Agama Islam
Authors: Nizar Muhammad Alang Khairun
Published: August 2024

The problem of this research is how to use collaborative learning methods in improving the learning outcomes of Islamic Religious Education in SMP Negeri 3 Lima Puluh? And what are the obstacles in using collaborative learning methods at SMP Negeri 3 Lima Puluh? This research is a type of qualitative research. The type of research whose findings are not obtained through statistical procedures or other forms of calculation and aims to reveal the symptoms holistically-contextually through the collection of data from natural settings by utilizing the researcher as a key instrument. The results of this thesis, the use of collaborative learning models has been used in SMP Negeri 3 Lima Puluh since the exit of the new curriculum, namely the 2013 curriculum. By using collaborative learning methods, a teacher of Islamic Religious Education is expected to be more able to guide, motivate students of SMP Negeri 3 Lima So many students concentrate more on following the path during the teaching and learning process in class. The process of learning determines learning achievement. Every student has a difference in learning achievement. Some tend to be high, others tend to be low. Learning achievements of Islamic Religious Education achieved by students in SMP Negeri 3 Lima Puluh are very good results thanks to the efforts of teachers to maximize their learning.
Pembinaan dan Pemberdayaan UMKM untuk Meningkatkan Pendapatan Masyarakat di Kelurahan Mandailing Kota Tebing Tinggi
Authors: Batubara Rizki Wulanita , Purba Rakhmawati , Siahaan Rumiris , Mala Nur , Akbar Rafly Putra , Effendy Yudi , Wibowo Teguh
Published: August 2024

The purpose of this service activity is to find out strategies for empowering MSMEs in increasing income, as well as the benefits for the community, namely receiving guidance and training from the Service Team in developing MSME businesses. The location of this service was carried out in Mandailing Village, Tebing Tinggi Kota District, targeting people who want to open Micro, Small and Medium Enterprises. Development of Micro, Small and Medium Enterprises is an effort by the central and regional governments. By coaching and empowering MSMEs in the midst of current free trade competition, it can provide encouragement to increase community income. This activity can encourage the economy of a region, not only increasing income but also equalizing income in a region. By providing community development and empowerment in Micro, Small and Medium Enterprises, job opportunities can be created for the Indonesian people, especially in Mandailing Subdistrict.
Optimalisasi Strategi Pemasaran Usaha Mikro, Kecil dan Menengah.(UMKM) Melalui Pembuatan Logo dan Promosi Berbasis Media Sosial di Kelurahan Tambangan
Authors: Rusmewahni Rusmewahni , Sinaga Eka Mayastika , Nainggolan Benhart , Sianaipar Christin Natalia
Published: August 2024

The target of the Real Working Group (KKN) activities entitled "Optimizing the Marketing Strategy for Micro, Small and Medium Enterprises (MSMEs) for Brown Sugar through Logo Creation and Promotion Based on Digital Marketing in Tambangan Subdistrict" is more targeted at the people of Tambangan Subdistrict, in order to increase MSMEs in the Subdistrict. Mining. Several considerations in choosing MSMEs in Tambangan Village have many disadvantages compared to other potential UI'IKM. In this way, we are trying to help maximize sales of MSME products by using a door-to-door system, utilizing social media as a promotional system, and logos on MSME products in Tambangan Village
PENGARUH APLIKASI SHOPEE TERHADAP PERUBAHAN POLA KONSUMSI MASYARAKAT
Authors: Wulanita Rizki , Sitanggang Salomo
Published: August 2024

Penelitian ini bertujuan untuk menganalisis pengaruh dari aplikasi Shopee terhadap perubahan pola konsumsi masyarakat di kelurahan Tanjung Marulak, kota Tebing Tinggi. Jenis penelitian ini adalah kuantitatif, lalu penelitian ini bersifat asosiatif kausal. Sampel yang dipilih sebanyak 96 responden dengan menggunakan teknik Snowball Sampling. Alat uji yang digunakan menggunakan software SPSS 25. Hasil pengujian ini menyimpulkan bahwa Aplikasi Shopee berpengaruh signifikan terhadap perubahan Pola Konsumsi yang diperoleh dari nilai t hitung (6,352) > ttabel (1,985), demikian pula dengan nilai signifikansinya  0,00 < 0,05. Lalu nilai koefisien determinasi (R2) dengan nilai R square sebesar 0,300. Artinya kontribusi variabel Aplikasi Shopee dalam mempengaruhi variabel Pola Konsumsi sebesar 30,0%.
PENGARUH PROMOSI MEDIA SOSIAL FACEBOOK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KERIPIK ZACK KREZZ
Authors: Mayastika Eka , Nabila Tasya
Published: August 2024

Penelitian yang dilakukan ini bertujuan menganalisis  Promosi Media Sosial Facebook, Kualitas Produk dan Harga pengaruhnya dengan Keputusan Pembelian Pelanggan Keripik Zack Krezz Kecamatan Sei Rampah. Explanatory research merupakan jenis penelitian yang dipilih yang berguna untuk menjelaskan hubungan kausal diantara variabel melalui suatu pengujian hipotesis. Sampel pada penelitian in iberjumlah 72 orang. Data yang dikumpulkan melalui pembagian kuesioner dan di analisis dengan software SPSS 25. Hasil pengujian ini menyimpulkan Promosi Media Sosial Facebook berpengaruh signifikan terhadap keputusan pembelian, variabel kualitas produk memiliki pengaruh terhadap keputusan pembelian dan variabel  harga berpengaruh secara terhadap Keputusan Pembelian.
ANALISIS KOMPARASI KEPUASAN KONSUMEN PENGGUNA MARKETPLACE TOKOPEDIA DAN SHOPPE
Authors: Arseto Dedy Dwi , Sipahutar Pantas
Published: August 2024

Penelitian yang dilakukan ini bertujuan untuk menganalisis komparas kepuasan konsumen pengguna marketplace tokopedia dan shopee (Studi Kasus Pada Ibu Rumah Tangga Kompleks Perumahan Inalum Tanjung Gading). Populasi yang dipilih sebanyak 48 orang .Metode analisis  yang digunakan adalah regresi linear berganda.hasil Data yang digunakan dianalisis melaluisoftwareSPSS versi 25. Penelitian memperoleh hasil bahwa tidak terdapat perbedaan  kualitas  pelayanan pad apengguna marketplace Shopee denganTokopedia dan selanjutnya pada hipotesis dua dinyatakan tidak terdapat perbedaan kepuasan konsumen pada pengguna marketplace Shopee dengan Tokopedia.
ANALISIS PERILAKU KONSUMTIF DITINJAU DARI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DAN STATUS SOSIAL EKONOMI
Authors: Nizar Muhammad Alang Khairun , Pengestu Ramadhan Adi
Published: August 2024

This study aims to determine how the influence of E-Servicescape and Completeness of Information on Online Shopping decisions at Shopee. The sample in this study were housewives in the Tambangan village, Tebing Tinggi city who used the shopee application with a total of 96 people. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. The results showed that e-servicescape had an effect on the purchasing decision variables. The information quality variable has an effect on the purchasing decision variable and the trust factor has no effect on the shopping decision at shopee.
PENGARUH ELECTRONIC WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARANG KOPI DENGAN KEPERCAYAAN MEREK SEBAGAIVARIABEL MEDIASI
Authors: Aprilia Natasya
Published: August 2024

Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sarang Kopi Dengan Kepercayaan Merek Sebagai Variabel Mediasi (Studi Kasus Followers Akun Instagram @Kopisarang). Pengaruh yang ingin diketahui adalah pengaruh langsung maupun pengaruh tidak langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel berjumlah 93 orang responden pelanggan coffeshop Sarang kopi. Penelitian ini menggunakan jenis penelitian kuantitatif dengan bantuan software SmartPLS versi 3.0. Hasil pengujian hipotesis menggunakan Uji Hipotesis (Uji t) dan Inderect Effect (Pengaruh Tidak Langsung) untuk menguji variabel Intervening, peneliti menggunakan Path Coefficients  untuk pengujian hipotesis secara langsung dengan menghasilkan kesimpulan bahwa hipotesis 1 diterima, artinya terdapat pengaruh yang signifikan antara variabel Electronic Word Of Mouth (X1) terhadap Kepercayaan Merek (Z), hipotesis 2 ditolak, artinya tidak terdapat pengaruh yang signifikan antara variabel Kualitas Produk (X2) terhadap Kepercayaan Merek (Z), hipotesis 3 diterima, artinya terdapat pengaruh yang signifikan antara variabel Electronic Word Of Mouth (X1) terhadap Keputusan Pembelian (Y), hipotesis 4 ditolak, artinya tidak terdapat pengaruh antara Kualitas Produk (X2) terhadap Keputusan Pembelian (Y), hipotesis 5 diterima, artinya terdapat pengaruh yang signifikan antara variabel Kepercayaan Merek (Z) terhadap Keputusan Pembelian (Y), kemudian uji Inderect Effect (Pengaruh Tidak Langsung)  dimana hipotesis 6 diterima, artinya terdapat pengaruh tidak langsung dan signifikan Electronic Word Of Mouth (X1) terhadap Keputusan Pembelian (Y) melalui Kepercayaan Merek (Z) Produk Sarang kopi, hipotesis 7 ditolak, artinya tidak terdapat pengaruh tidak langsung dan signifikan Kualitas Produk (X2) terhadap Keputusan Pembelian (Y) melalui Kepercayaan Merek (Z) Produk Sarang kopi.
PENGARUH DAYA TARIK ENDORSER, MEDIA IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI DI SHOPEE
Authors: Kristiani Yula Anggi
Published: August 2024

Penelitian ini mencoba untuk menjawab tujuan penelitian, yaitu untuk mengetahui bagaimana daya tarik endorser, media iklan, dan potongan harga terhadap minat beli di shopee. Y = a + b1X1 + b2X2 +b3X3+ɛ , sehingga diperoleh persamaan : Y = 3.533+ 0,318X1 + 0,112X2+0,301X3 Hasil pengujian hipotesis dengan menggunakan analisis regresi linear berganda dengan tiga variabel independen dan satu variabel dependen. Hasil penelitian menunjukkan bahwa : Hipotesis pertama yang diajukan menyatakan bahwa : daya tarik endorser berpengaruh terhadap minat beli, dari tabel 4.12 diperoleh nilai thitung sebesar 3,340 dengan α = 5% ttabel (5%; 65-3 = 62) diperoleh nilai ttabel sebesar 1,999. Dari uraian tersebut dapat diketahui bahwa thitung (3,340) < ttabel (1,999), demikian pula dengan nilai signifikan sebesar 0,001 < 0,05 maka dapat disimpulkan hipotesis pertama diterima, artinya Variabel daya tarik endorser (X1) berpengaruh terhadap Variabel minat beli (Y). Hipotesis kedua yang diajukan menyatakan bahwa : media iklan tidak berpengaruh terhadap minat beli, dari tabel 4.12 diperoleh nilai thitung sebesar 1,235 dengan α = 5% ttabel (5%; 65-3 = 62) diperoleh nilai ttabel sebesar 1,235. Dari uraian tersebut dapat diketahui bahwa thitung (1,235) < ttabel (1,999), demikian pula dengan nilai signifikan sebesar 0,221 > 0,05 maka dapat disimpulkan hipotesis kedua ditolak, artinya Variabel media iklan (X2) tidak berpengaruh minat beli (Y). Hipotesis ketiga yang diajukan menyatakan bahwa : potongan harga berpengaruh terhadap minat beli, dari tabel 4.12 diperoleh nilai thitung 4,091 sebesar dengan α = 5% ttabel (5%; 65-3 = 62) diperoleh nilai ttabel sebesar1,999. Dari uraian tersebut dapat diketahui bahwa thitung (4,091) > ttabel (1,999), demikian pula dengan nilai signifikan sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis ketiga diterima, artinya Variabel potongan harga (X3) berpengaruh terhadap minat beli (Y). Maka dapat disimpulkan Variabel potongan Harga (X3) yang paling dominan berpengaruh oleh konsumen sebagai alasan dalam memilih shopee dengan diperoleh nilai thitung sebesar 4,091 Dengan α = 5%, ttabel (5%; 65-3 = 62) diperoleh nilai ttabel sebesar 1,999 Dari uraian tersebut dapat diketahui bahwa thitung (4,091) > ttabel (1,999), dan nilai signifikansinya sebesar 0,000 < 0,05.
PENGARUH BRAND ATTITUDE DAN E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION PADA BRAND SMARTPHONE OPPO
Authors: Suwadi Suwadi , Saputra Dwi Rahman
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Brand Attitude dan Electronic word of mouth (E-WOM) di media sosial Youtube terhadap purchase intention  padaBrand SmartphoneOppo. Sampel pada  penelitian ini adalah pengguna Smartphone di Kecamatan Padang Hilir Tebing Tinggi yang menggunakan media sosial Youtube. dengan jumlah 96 orang. Metode Analisis Regresi linier Berganda digunakan dalam penelitian dan untuk menguji hipotesis digunakan Uji t dan Ujif. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan Program SPSS versi 25. Hasil penelitian menunjukkan  bahwa :  adanya Pengaruh (1) Brand Attitude terhadap Purchase Intentiondenganthitung (4,464) > ttabel (1.985, (2) Electronic Word of Mouth (E-WOM) berpengaruh terhadap PurchaseIntention denganthitung (2,949) > ttabel (1.985), (3) Brand Attitude dan Electronic Word of Mouth (E-WOM) berpengaruh secara simultan terhadap Purchase Intention  pada Brand Smartphone Oppo dengan  fhitung (28,027) >ftabel (3.09),.
PENGARUH LIFESTYLE DAN BIAYA ONGKOS KIRIM TERHADAP KEPUTUSAN BERBELANJA ONLINE PADA MASYARAKAT DESA FIRDAUS
Authors: Damanik Sri Winda Hardiyanti , Ananda Suci
Published: August 2024

Tujuan penelitian adalah menganalisis  bagaimana pengaruh antara lifestyle  dan biaya ongkos kirim dengan  keputusan Berbelanja Online. Sampel yang diilih adalah masyarakat Desa Firdus yang telah belanja online di Shopee minimal sebnayak 5 kali yang berjumlah 96 orang. Metode analisis dengan  regresi dan dilakukan uji parsial  dan uji f pda pengujian hipotesis. Data yang terkumpul dari penyebaran kesioner diolah dengan SPSS dan hasil penelitian menyatakan variabel lifestyle  tidak signifikan terhadap keputusan belanja online, biaya ongkos kirim signifikan pengaruhnya pada  keputusan berbelanja online dan  lifestyle  dan biaya ongkos kirim berpengaruh secara simultan terhadap keputusan Berbelanja Online pada  masyarakat Desa Firdaus
Analisis Strategi Pemasaran Menggunakan Digital Marketing Dan Delivery Pada Pelanggan Pisang Crispy Kemeklah
Authors: Indriani Riska , Purba Rakhmawati
Published: August 2024

The development of technology and the demands of the community in increasing creative businesses, MSMEs have developed services for selling their products to consumers by implementing a digital marketing system and delivery orders. This was also carried out by the UKM Kemeklah Tebing Tinggi. This study aims to find out how marketing strategies using digital marketing with delivery services can increase the purchase or sale of Kemeklah Tebing Tinggi crispy banana products. This type of qualitative research uses owner, worker and consumer respondents as well as courier brothers who are involved in sales operations. The results of the study show that the use of Digital marketing can increase orders / sales every month. The marketing strategy by using delivery services also increases consumer orders that cannot buy directly at Kemeklah outlets.