bluuebunny/crossref_metadata_2025 huggingface dataset:
The Effectiveness of Using Communicative Language Teaching (CLT) on Speaking Ability at Seventh Grade of SMP Miftahul Ulum Jember
Authors: Dwi Nur Hadiyansah WS  , Nuril Qomariyah
Published: February 2025

The purpose of the research was to find out the effectiveness of using communicative language teaching on speaking ability in SMP Miftahul Ulum Jember. This research used a quantitative method. The research applied pre-experimental research with one group pre-test and post-test design. The population of this research was the seventh-year students of SMP Miftahul Ulum Jember in academic 2023-2024. The sample consisted of 20 students of class VII. The data were collected through speaking test (pre-test and post-test). To find out the effectiveness of communicative language teaching (CLT) on speaking ability, the researcher applied t-test analysis. The research was held in three meetings.The findings indicated that there was a significant difference between pre-test and post-test. The result the t-test result sig. 0.000 < 0.005, so Ho was rejected and Ha was accepted. It can be seen the value of t-test tcount 4635 > ttable 2.093  than t-test (0.00) and degree of freedom (df)= 19. Therefore, the researcher concluded that the use of communicative language teaching (CLT) approach was effective on the student’s speaking ability.
Kesalahan Berbahasa dalam Penulisan di Media Sosial Kajian Sintaksis dan Semantik
Authors: Fitria Wulandari  , Elisabet Simanjuntak  , Piladeplia Trifosa Ginting  , Raisha Mei Nabel Pakpahan  , Anggia Puteri
Published: February 2025

Nowadays, everything has changed including the use of language. Social media certainly cannot be separated from language, because every human being will use language as communication. However, not infrequently there are still many sentence writing errors found on social media. The purpose of this article is to analyze language errors in sentences with syntactic and semantic studies. The method used is descriptive qualitative. As a result, there are still many errors found in sentences in social media. Errors in terms of syntax are found in sentence structure errors and redundant words. While in terms of semantics, inaccuracy, the use of slang, and the influence of foreign languages are factors in errors In social media. This can encourage to empowerment of grammar on social media.
Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign
Authors: Olga Wansyan  , Olvi Prihutami Sihombing  , Rita Hartati
Published: February 2025

This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement.
Persuasive Ethical Strategies in Gubernatorial Campaign Speeches : A Comparative Study
Authors: Dinda Rahmayani  , Nazalia Rahma  , Rita Hartati
Published: February 2025

This study examines the rhetorical strategies employed by gubernatorial candidates Edy Rahmayadi and Bobby Nasution during the 2024 North Sumatra election, focusing on their use of ethos, pathos, and logos within Aristotle’s rhetorical framework. The research also compares their rhetorical approaches and evaluates their alignment with ethical communication principles, including transparency, truthfulness, and accountability. Using a qualitative approach, this study analyzes five campaign speeches from each candidate to identify persuasive strategies, compare their communication styles, and assess their ethical implications. Findings reveal that while both candidates effectively employ rhetorical strategies, their approaches differ significantly. Edy Rahmayadi emphasizes his track record and regional pride, often adopting a defensive tone to address criticisms. Bobby Nasution presents a more inclusive, proactive, and solution-oriented rhetorical style, appealing to optimism and collaboration. Furthermore, Bobby’s speeches align more closely with ethical communication principles through transparent, truthful, and actionable commitments, whereas Edy demonstrates partial alignment, occasionally deflecting responsibility or lacking specificity in his arguments. This research contributes to understanding political rhetoric and its ethical dimensions, offering insights into the interplay between persuasion and ethical leadership in electoral campaigns.
Greed that Occurs in Kingdom of the Planet of the Apes Movie
Authors: Tita Keisya Amanda  , Putri Wulandari
Published: February 2025

The purpose of this study is to analyze the portrayal of greed and power in the film Planet of the Apes and focus on how these themes affect the relationship between humans and apes. This study will focus on understanding the role of greed and power in social and interspecies dynamics and explore how these destructive forces shape character behavior as well as the broader conflict in the story. This study uses qualitative descriptive analysis to explore the themes of "greed" and "power" in Planet of the Apes. The study employs descriptive research to explore how these themes are intertwined in the plot, particularly the dynamics between humans and apes. The study emphasizes the destructive effects of greed, which leads to conflict, exploitation, and oppression and affects both species. Proximus symbolizes the greed of apes, who misuse Caesar's teachings to fuel their violent ambitions, while Mai symbolizes the greed of humans, who crave manipulation and control. The results of this study show how humans struggle to coexist with the greedy apes, thus reinforcing the narrative of inevitable conflict and power struggle.
The Role of Social Media in Enhancing Youth Soft Skills for Diplomatic Literacy
Authors: Anggi Khairizah Harahap  , Putri Hasanah Harahap  , Rita Hartati
Published: February 2025

Social media has emerged as a transformative platform for youth skill development, particularly in diplomatic literacy. This qualitative study investigates how university students leverage social media to enhance their soft skills, focusing on communication, critical thinking, and cultural sensitivity. Through interviews and focus group discussions with 30 university students, the research explores the mechanisms by which digital platforms facilitate skill development. Findings reveal that social media provides unique opportunities for global interaction, information evaluation, and cross-cultural understanding. Students reported significant improvements in communication skills, critical thinking abilities, and cultural awareness through engaged social media use.
Strategies for Overcoming Teachers’ Resistance to Change in 21st Century Education: Teachers’ Perspectives
Authors: Suci Rahmadani  , Rima Nurdiani Harahap  , Sri Bina Br Sembiring
Published: February 2025

Resistance to change (RTC) is a significant challenge in implementing educational reforms, particularly in the 21st century. This study explores strategies to overcome RTC among educators, using a qualitative approach involving 20 teachers from diverse backgrounds. Data collected through open-ended questions and a Likert scale reveal that Facilitation and Support (85%) and Negotiation and Agreement (90%) are the most effective strategies, highlighting the importance of training, resource allocation, and incentives in fostering adaptability. Participation and Involvement (75%) also proves effective by enhancing teacher commitment through collaborative decision-making. In contrast, Manipulation and Co-optation and authority-driven strategies are viewed as less sustainable, with respondents expressing concerns over their long-term impact. Challenges such as frequent curriculum changes, limited technological proficiency, and unclear communication exacerbate RTC. This study emphasizes the need for practical strategies like direct support, collaboration, and motivational incentives to address resistance effectively. The findings extend Kotter and Schlesinger’s framework by contextualizing it within educational settings and highlight the interplay between external pressures for reform and internal resistance mechanisms. By aligning resources, fostering collaboration, and incentivizing participation, schools can navigate the complexities of change and reduce resistance among educators.
Nilai Moral dalam Mitos Naga Mas Danau Ranau pada Masyarakat Desa Sukau
Authors: Reihan Franige  , Adelio Alvaro  , Rahmat Prayogi  , Bambang Riadi
Published: February 2025

The existence of a myth in a society is not only a story, the existence of a myth in a society can also shape moral values and norms for that society. The aim of this research is to find out the morals and behavior of the Sukau village community regarding the myth of the Naga Mas Lake Ranau. This research method is a qualitative descriptive method. This research uses literature study analysis theory, namely by collecting data by understanding and studying theories from various literature related to research. In conclusion, moral values and norms in society can be formed based on an incident or event that develops in a particular society. As happened in Sukau Village, the result of the presence of the golden dragon gave them restrictions on all their activities and the way they behaved, because there was a reciprocal relationship that occurred in all the behavior they carried out.
The Mood, Atmosphere And Tone In The Novel; Socio-Economic Issues In The Novel
Authors: Amara Putri Pertiwi  , Nur Abqori Salma  , Wildan Muttaqiin Sandah  , Nurholis Nurholis
Published: February 2025

This article investigates the use of mood, atmosphere, and tone in F. Scott Fitzgerald's novel The Great Gatsby, as well as the socio-economic issues discussed therein, including gender, race, and social class. This research also investigates how Fitzgerald uses these narrative elements to criticize the American Dream and emphasize social inequality in the United States during the Jazz era. This novel tells of the sadness, emptiness, and dissatisfaction hidden behind the outer luxury and glamour. The results of the analysis show that The Great Gatsby shows a sharp criticism of socio-economic injustice and unrealistic expectations in society at that time. These things are still relevant for today's society
Kritik Sosial dalam Film Berjudul Wicked: Sebuah Pendekatan Analisis Semiotik
Authors: Gita Melinnia Sisiana  , Febrian Febrian
Published: February 2025

The film "Wicked," adapted from the novel by Gregory Maguire, offered a new perspective on the character Elphaba, who was known as the wicked witch in the classic story "The Wizard of Oz." This research aimed to explore how Elphaba's character challenged the negative stereotypes associated with her and highlighted the importance of representing complex characters in media. This study was descriptive in nature, employing a semiotic approach to analyze the signs and meanings contained within Elphaba's character, as well as the social critique implications that arose. The findings indicated that Elphaba was not merely perceived as a symbol of evil but also served as a representation of empowerment for marginalized individuals, reflecting the complexities of identity and the struggle against social stigma. Elphaba's character illustrated a journey of transformation from ostracism to self-acceptance, inspiring audiences to understand and appreciate diversity and the challenges faced by those considered different. The film invited viewers to reflect on how societal judgments were often based on physical appearance and encouraged them to celebrate differences. The implications of this social critique were significant, as they could foster empathy and positive change within society, as well as raise awareness of the importance of embracing individual uniqueness.
Pragmatics in Everyday Life: Understanding Unspoken Rules of Interaction
Authors: Rodiatul Audiyah Lubis  , Deasy Yunita Sari Siregar  , Putri Nabila Husni  , Fitri Miftahul Rizky  , Hidayatut Thomaroh
Published: February 2025

Pragmatics, a fundamental branch of linguistics, focuses on the implicit rules that govern human interaction. It delves into how meaning is constructed, conveyed, and interpreted in everyday communication beyond literal language. This study explores the mechanisms of pragmatics in daily life, particularly how context, shared knowledge, and social conventions influence interactions. Key areas examined include speech acts, implicature, and politeness strategies, which highlight the dynamic nature of meaning-making in various social contexts. Speech acts, such as requests, apologies, and promises, illustrate how utterances perform actions beyond their lexical content. Implicature examines how individuals infer meaning that is not explicitly stated, relying on context and shared assumptions. Politeness strategies, which vary across cultures, play a crucial role in managing interpersonal relationships and ensuring smooth communication by balancing social expectations and individual intentions. Understanding these unspoken rules is essential for effective communication, as they often dictate the success of social interactions. Misinterpretations in pragmatics can lead to misunderstandings, social faux pas, or conflicts, emphasizing the importance of cultural and contextual awareness. Pragmatic competence is crucial in multilingual and multicultural settings, where differing conventions and norms can create unique challenges. By synthesizing theoretical insights from existing literature, this study highlights the pervasive influence of pragmatics in shaping human interaction. It underscores the necessity of pragmatic awareness in fostering interpersonal understanding, enhancing communication skills, and navigating the complexities of social life effectively.
The Challenges Of Writing: English Education Students At STAI Miftahul Ulum Tanjungpinang
Authors: Eka Mayasari  , Joko Iswanto
Published: February 2025

This research aims to identify the problems faced by English education students at STAI Miftahul Ulum in writing courses. The background of this research is based on the importance of writing skills in the academic world and the challenges faced by students in mastering linguistic, cognitive, psychological, and learning environment aspects. This research uses a qualitative approach with the Focus Group Discussion (FGD) and observation methods. The research subjects were second, fourth, and sixth-semester students in the 2023 academic year who had taken Basic Writing, Editing & Revising Erroneous Text, and Academic Writing courses. The results showed that the main problems lie in grammatical errors and the organization of ideas related to linguistic aspects. Cognitively, students have difficulty developing ideas and drawing logical conclusions. Psychologically, low motivation and self-confidence exacerbate students' writing abilities. Meanwhile, an unsupportive learning environment, such as limited access to reading sources and minimal guidance from lecturers, becomes a significant external constraint. The conclusion of the study indicates that the appropriate solution involves intensive guidance in grammar, increased opportunities for writing practice, and the creation of an interactive learning environment. The results of this study are expected to contribute to the development of more effective and structured writing learning strategies.
An Analytical Study The Art of Figurative Language in Moana : An Analytical Study
Authors: Luh Wayan Ayanti  , Ni Nyomen Deni Ariyaningsih
Published: February 2025

This analysis explores the utilization and impact of various forms of figurative language in the script of the movie "Moana." The study delves into six types of figurative language: simile, metaphor, hyperbole, paradox, irony, and personification. The choice to focus on these six types is rooted in the writer's deep understanding of these specific forms, allowing for a more thorough and nuanced analysis. Through a meticulous examination of the script, it is revealed that personification and metaphor are the most prevalent, contributing significantly to the narrative depth and cultural richness of the film. The personification, in particular, enlivens it as a character and underscores its cultural significance in Polynesian lore. Additionally, metaphors and similes are instrumental in character descriptions and thematic elaboration, while hyperbole and irony inject humor and complexity into the storyline. Paradoxes are employed to provoke critical thinking about the story's underlying themes. Ultimately, this analysis underscores the indispensable role of figurative language in enriching the storytelling of "Moana" and enhancing its emotional resonance.
Innovation of Money Offering in Digital Landscape of Sharia Perspective: Challenges and Prospects
Authors: Anisa Lestari  , Umi Khozinatul Khoiriyah
Published: February 2025

The presence of digital money does offer various benefits, such as ease of transactions, cost efficiency, and financial inclusion. However, the development of digital money also poses various challenges, especially in the context of sharia. Therefore, research is needed to understand the challenges and prospects of innovation in digital money offerings from a sharia perspective. The method used in this study is a descriptive method, namely the procedure for collecting data through literature searches and reference analysis. The literature study approach involves a number of tasks including compiling research sources, reading and taking notes, and using library data collection techniques. This study explores various aspects related to innovation in money offerings in the digital landscape, identifying the challenges faced, and evaluating its future prospects. Through a sharia approach, we hope to provide valuable insights for readers on how the digital revolution has influenced and will continue to shape the global sharia financial system.
Implementation of Project Based Learning Model to Improve Elementary School Students' Learning Outcomes in Science Learning
Authors: Desca Saurina  , Fitri Nuraeni  , Nenden Permas Hikmatunisa
Published: February 2025

Learning Natural Science (IPA) class IV A at SDN Palumbosari II is thought to be inadequate due to the lack of student participation and involvement in the learning process, which ultimately results in less than optimal student learning outcomes. This research was conducted with the aim of knowing the progress of student and teacher activities and improving optimal student learning outcomes. The Project Based Learning Model is a project or activity based learning model as a medium. Students are assigned to explore, interpret and evaluate information to improve learning outcomes. The research method uses classroom action research methods. Research conducted on class IV A students at SDN Palumbosari II showed improvement after going through two learning cycles. Initially it was thought that the science learning process in class IV A had not been implemented well, the teacher improved it by implementing the Project Based Learning model which made students more active and directly involved in the learning process. From the implementation of this class action, it was concluded that the application of the Project Based Learning model in science learning was said to be successful in improving the learning outcomes of class IV A students at SDN Palumbonsari II.
Analisis Hak Pekerja STIKes Nurliana Setelah Diakuisisi Oleh Universitas Haji
Authors: Siregar Muhammad Zhafran Natigor , Sumadi Sudarma
Published: February 2025

This article examines the rights and impacts of the acquisition of Hajj University on STIKes Nurliana workers so that the formulation of the problems raised include: what are the rights obtained by STIKes Nurliana workers after being transferred by Hajj University and how the positive and negative impacts obtained by STIKes Nurliana workers after being transferred by Hajj University. The method in this research uses empirical juridical methods with a qualitative approach. Collecting data and legal materials in this research using interviews, non-participant observation, and documentation. This research results in the conclusion that STIKes Nurliana workers have obtained their rights and obligations in accordance with PP No. 35 of 2021 and the Statute of Hajj University and the negative impact obtained by workers, namely increased workload and demands, but the negative impact is in line with the positive impact, namely promotion, income, and a better management environment.
Abstrak
Artikel ini mengkaji hak-hak dan dampak akuisisi Universitas Haji terhadap pekerja STIKes Nurliana sehingga rumusan masalah yang diangkat diantaranya: apa saja hak-hak yang didapatkan pekerja STIKes Nurliana setelah dialihkelola oleh Universitas haji dan bagaimana dampak positif dan negatif yang didapatkan oleh pekerja STIKes Nurliana setelah dialihkelola oleh Universitas haji. Metode dalam penelitian ini menggunakan metode yuridis empiris dengan pendekatan kualitatif. Pengumpulan data dan bahan hukum penelitian ini menggunakan metode wawancara, observasi nonpartisipan, dan dokumentasi. Penelitian ini menghasilkan kesimpulan yaitu para pekerja STIKes Nurliana telah mendapatkan hak dan kewajibannya sesuai dengan PP Nomor 35 tahun 2021 dan Statuta Universitas Haji serta dampak negatif yang didapatkan oleh pekerja yaitu pertambahan beban dan tuntutan kerja, akan tetapi dampak negatif tersebut sejalan dengan dampak positifnya yaitu kenaikan jabatan, pendapatan, dan lingkungan manajemen yang lebih baik.
Peran Mindfulness dalam Meningkatkan Motivasi Belajar pada Mahasiswa Gen-Z
Authors: Rohman  , Desty Endrawati Subroto  , Khairunnisa Azra Amalina  , Ovi Nabila  , M. Ahyudin  , Dewi Yanah
Published: February 2025

Learning motivation is the drive that encourages individuals to remain enthusiastic about learning. Previous research has explained various forms of motivation, such as internal and external motivation. One aspect of internal motivation is self-awareness or Mindfulness. However, research on Mindfulness as a factor influencing learning motivation, particularly in Generation Z, is still quite limited. Therefore, this study aims to examine the role of Mindfulness in enhancing learning motivation in Generation Z. This research uses purposive sampling to select samples that meet the research criteria. The participants involved are Generation Z individuals aged between 12 and 27 years, residing in Banten, and currently enrolled as active students. To measure the level of learning motivation, the Academic Motivation Scale (AMS) is used, while the Five Facet Mindfulness Scale (FMMQ-10) is used to measure the level of Mindfulness. The results of the study show a significant positive relationship between Mindfulness and learning motivation, with a regression coefficient of 0.152. This means that the higher an individual's level of Mindfulness, the higher their learning motivation will be. These findings suggest that Mindfulness can play an important role in improving learning motivation, especially when applied alongside other supporting factors such as social support, emotional regulation, and a conducive learning environment. This study provides evidence that a Mindfulness-based approach has the potential to be applied in strategies to enhance learning motivation. Therefore, the development of programs integrating Mindfulness practices into students' daily lives, particularly among Generation Z, could be an effective step in improving the quality of their learning experience.
Pengaruh Media Sosial dan Video Konferensi terhadap Hasil Belajar Mahasiswa
Authors: Muhammad Khoirul Anam  , Desty Endrawati Subroto  , Nazswa Prenita Anggraini  , Rifdah Rofiqoh
Published: February 2025

This study aims to examine the influence of social media and video conferencing applications on the learning outcomes of students at Bina Bangsa University. In line with the rapid adoption of digital technology in the education sector, this research focuses on evaluating the effectiveness of social media and video conferencing apps in supporting flexible, interactive, and collaborative learning. Using a quantitative approach with descriptive and explanatory methods, data was collected from 50 respondents selected through stratified random sampling. The results indicate that WhatsApp is the most widely used social media platform by students (46.15%), while the most dominant video conferencing application is Zoom (61.54%). Students recognize the important role of social media in facilitating efficient communication, while video conferencing apps provide significant benefits in real-time interactivity. The combination of these two platforms has proven to significantly enhance students' learning motivation, with 84.62% of respondents acknowledging a positive impact on their learning process. This study emphasizes that the utilization of digital technology, such as social media and video conferencing apps, plays a crucial role in supporting more flexible and adaptive education. Therefore, the findings of this study recommend that educational institutions optimize the use of digital technology in learning to meet the demands of an evolving education system in this digital era.
Pendidikan Karakter di Sekolah Dasar: Tantangan dan Peluang di Era Modern
Authors: Ryfa Camila Maharani  , Desty Endrawati Subroto  , Az-Zahra Mutiara Fany  , Ratu Siti Nurhasanah  , Listiana Nova
Published: February 2025

Character education in elementary schools plays a crucial role in shaping the morals and personalities of the younger generation, especially amidst the rapid development of technology and increasingly complex global challenges. This study aims to identify the challenges and opportunities in implementing character education through a qualitative descriptive approach via literature review. Based on the analysis of literature, including books, journals, and scientific articles, it was found that the main challenges in character education include the negative impact of technological advancements, social and economic inequality, lack of teacher training, and limited parental involvement. On the other hand, the modern era also presents significant opportunities, such as utilizing technology for interactive learning, integrating local, national, and global values through digital media, and fostering collaboration among schools, families, and communities. Additionally, the development of relevant and flexible curricula is also an important factor in supporting character education. Although the challenges are considerable, character education in elementary schools can be optimized by implementing innovative strategies, strengthening collaboration among various stakeholders, and wisely utilizing technology. This research offers recommendations to educators, policymakers, and the community to work together in supporting the achievement of character education goals, so that the younger generation can grow with integrity and adaptability to the changing times.
Exploring the Semantic Domain of Environmental Issues in British English Conversation: A Corpus-Assisted Ecolinguistic Perspective
Authors: Wijitsopon Raksangob
Published: February 2025

In the age when environmental sustainability is among the chief concerns and goals of communities around the world, a number of linguistic studies have been conducted to illuminate the roles of language in protection and destruction of ecological systems. Most of the studies, however, focus on written and/ or formal discourses. The present study aims to fill the gap regarding text varieties in ecolinguistic research by exploring informal conversation, focusing on text meanings of lexical items in the semantic domain of environmental issues. The spoken component of the British National Corpus 2014 was employed as data and concordance lines for lexical items tagged as related to environmental issues were extracted and analysed. Drawing on the concept of local textual functions in corpus linguistics (Mahlberg, 2007), the given lexical items were examined in terms of their lexicogrammatical patterns and associated functions before each functional category was interpreted and discussed from an ecolinguistic perspective on the basis of the interrelatedness concept proposed by Goatly (2022). The analysis reveals 10 local textual functions of the given domain of lexical items in British English informal conversation. Through an ecolinguistic lens, these functions suggest that environmental lexis is part of the discursive construction of individuals’ social identities and personal stories, reflecting an inseparable relationship between humans and the environment. It is thereby suggested that informal conversational discourse is not less important than other discursive practices in its potential for promoting environmental sustainability.
Designing a Total Productive Maintenance (TPM) Management Model Using a Hybrid Method of Artificial Neural Networks and Hierarchical Clustering in Power Distribution Companies of Northwestern Iran
Authors: Golnahali Hadi , Alavi Matin Yaghoub , Nejad Irani Farhad , Fakhimiazar Sirus
Published: February 2025

The aim of this research is to design a Total Productive Maintenance (TPM) management model using a hybrid method of artificial neural networks and hierarchical clustering in power distribution companies of northwestern Iran. This study is conducted in power distribution companies of northwestern Iran, which were selected as pilot companies. Determining the optimal maintenance strategy and selecting the best management model for maintenance is of great importance. The findings of this study will be provided to Tavanir and the Ministry of Energy for further implementation in other subsidiary companies. In terms of location, the quantitative data pertains to operational data of the power distribution companies in northwestern Iran. The statistical population includes experts and personnel from the maintenance, repair, and warehousing departments of these companies. The temporal data pertains to operational data from the inventory, accounting, and process systems of power distribution companies in northwestern Iran, spanning from 2017 to 2022. The results of this research indicate that initiating the Total Productive Maintenance process requires strong managerial leadership. Subsequently, processes should be improved and undergo initial feedback evaluations. By considering the strength of human resources and enhancing employee skills, the quality of work processes will be analyzed. As these factors evolve, the system will undergo precise organization and planning. Comprehensive preventive maintenance will ensure workplace safety and health are prioritized. Another aspect that management must address is the advancement of technology and the expansion of automation systems, especially in the implementation of equipment and inventory management subsystems and resource and contract management, which are key priorities of the model. Finally, management must focus on adopting preventive maintenance, self-controlled maintenance, and re-evaluating current practices. Employees should be engaged in achieving these three goals.
Providing a Model for Enhancing Energy Consumption Efficiency in Industrial Units Based on Artificial Intelligence
Authors: Kharaghani Fatemeh , Kasrai Ahmadreza , Mehrmanesh Hasan
Published: February 2025

Improving electricity consumption efficiency in industrial units using advanced technologies, particularly artificial intelligence, has become a crucial factor in reducing operational costs and increasing productivity. The objective of this study was to provide a model for enhancing the efficiency of electricity consumption in industrial units based on artificial intelligence. This study is applied in terms of research objective and qualitative in methodology, adopting a grounded theory approach. Methodological triangulation was observed in this research through various data collection methods, such as literature reviews, examination of specialized sources and texts, as well as semi-structured interviews. Based on purposive sampling, interviews were conducted with 14 managers and experts from companies active in the electricity industry in 2024. The conducted interviews were coded using ATLAS.TI software. To validate the results obtained, data were evaluated and analyzed for validity based on triangulation. Based on the analysis, six causal conditions (monitoring and data analysis, predictive and optimization models, intelligent automation and control, load and demand management, failure detection and prevention, and collaboration and data sharing), two contextual conditions (technological infrastructure and sociocultural factors), four intervening conditions (regulations and laws, individual and human factors, financial support, and security conditions), four strategies (technological resources, knowledge resources, use of renewable energy sources, and managerial factors), and five outcomes (improvement of production processes, enhanced learning, power grid sustainability, carbon emission reduction, and competitiveness) were identified. Improving electricity consumption efficiency in industrial units through artificial intelligence provides unique opportunities to reduce costs, increase efficiency, and protect the environment. Artificial intelligence systems help identify weaknesses and offer optimization solutions by accurately analyzing data and recognizing energy consumption patterns. These technologies can automatically apply optimal settings to prevent energy waste, directly resulting in reduced operational costs.
A Model for Customer Variety-Seeking Behavior in Online Retail
Authors: Soleymani Ali , Aghajani Mojtaba , Landaran Saeed
Published: February 2025

Variety-seeking is the pursuit of new experiences and products by customers. This article aims to present a model for variety-seeking behavior among customers in online retail environments. The research conducted is applied in nature, descriptive-survey in data collection methodology, and quantitative in terms of data type. For data collection, a researcher-developed questionnaire was designed. The validity of the questionnaire was determined using the Content Validity Index (CVI), and reliability was assessed with Cronbach's alpha coefficient (0.78). The statistical population consisted of online retail customers, with an indefinite population size. A simple random sampling method was used to select a sample of 384 individuals from this population. The collected data were analyzed using model fit indices such as Goodness of Fit Index (GFI), Normed Fit Index (NFI), and Root Mean Square Error of Approximation (RMSEA), leading to the confirmation of the final research model. Causal factors, factors affecting competitor orientation, factors impacting sales decline, variety-seeking behavior factors, purchase-related factors, motivations for inclination toward new products, contextual factors, the setting and conditions under which variety-seeking behavior occurs, and marketing strategy all play roles in variety-seeking behavior among online retail customers. It is essential for business owners to investigate and reflect more deeply on the root causes of variety-seeking behavior to attract, retain, and increase their customer base. This approach involves considering these factors in the enhancement and diversification of their businesses in production, distribution, sales, and post-sales services.
Customer Experience Management with the Aim of Gaining a Competitive Advantage in the Iranian Automotive Industry
Authors: Valinezhad Behnam , Rousta Alireza , Asayesh Farzad , Moshabaki Esfahani Asghar
Published: February 2025

Today, customer experience management in the automotive industry has become an undeniable strategic tool for the development of manufacturing and service organizations. The purpose of this study is to design customer experience management with an approach to gaining a competitive advantage in the Iranian automotive industry. This research, based on its philosophical foundations, is situated within the interpretive paradigm. From the perspective of its objective, it is exploratory research, and its implementation method is qualitative. Using a systematic approach in grounded theory research strategy, data were collected through semi-structured interviews. The statistical population of the study, given the theoretical saturation of data, includes 15 senior managers of the Iranian automotive industry. To evaluate the validity of the qualitative findings, peer review and member-checking strategies were used. The reliability of the interviews was ensured by the method of inter-coder agreement, calculated through the percentage of agreement. Data analysis was performed using open, axial, and selective coding. The research findings indicate the extraction of 37 subcategories and 17 main categories, organized within a paradigmatic model. This model includes customer experience management actions aimed at gaining a competitive advantage as the central phenomenon (enhancing employee information, organizational information, and customer information), causal conditions (customer relationship management, organizational learning, and increasing organizational lifecycle), contextual factors (corporate trust-building, participative organizational culture, and experiential marketing), intervening factors (traditional culture and organizational risk aversion, industry monopoly, and regulations), strategies (organizational empowerment strategy and digital marketing development strategy), and outcomes (brand equity preservation, customer loyalty, and corporate social responsibility fulfillment).
Identifying the Effective Factors of Promoting the Organizational Identiy of the Employees of the Country s Education System : A Meta-Comination Approach –Delphi
Authors: Karimi Teyebeh , Farhangi Ali Akbar , Moazzami Mojtaba
Published: February 2025

Organizational identity refers to the characteristics of an organization that define its essence and differentiate it from other organizations. It serves as a means to foster coherence, acts as a key element in organizational success, and is a fundamental aspect of organizational life as well as a critical dimension in the relationship between employees and the organization. In today's competitive landscape, leading organizations strive to attract professional and specialized potential employees and retain their human resources. A strong organizational identity can naturally contribute to employee retention and plays a significant role in improving job performance. Moreover, it guides employees towards efforts that support and advance organizational goals. Therefore, the objective of this research is to identify the factors influencing the enhancement of organizational identity among employees in the national education system. The research is descriptive-survey in nature and adopts a qualitative approach. This study was conducted in two phases. In the first phase, using a qualitative meta-synthesis method, the components of organizational identity were identified. In the second phase, these identified components were finalized using the Delphi method with input from 30 experts. A total of 56 prominent concepts were extracted, and through the Delphi method, 28 concepts were categorized into six main groups, including causal conditions of organizational identity, central phenomenon of organizational identity, organizational identity strategies, contextual (environmental) factors, intervening factors, and consequences of organizational identity.
Proposing an E-Learning Model with Emphasis on Psychological Capital in Mellat Insurance
Authors: Azadmanesh Abbas , Sourani Reza , Pilevari Nazanin , Tootian Sedigheh , Saiedi Leila
Published: February 2025

This study investigates the role of psychological capital (PsyCap) in enhancing the effectiveness of e-learning systems with a focus on organizational infrastructure at Mellat Insurance. The study aims to explore how the key components of PsyCap—self-efficacy, optimism, hope, and resilience—affect employee engagement, adaptability, and learning outcomes in an organizational context, particularly within e-learning frameworks. The research utilized a descriptive-survey method, with a focus on structural equation modeling (SEM) to examine the relationships between psychological capital and organizational factors influencing e-learning systems. A sample of 395 participants from Mellat Insurance was selected using random sampling based on Cochran’s formula. Data were collected through a structured Likert-scale questionnaire validated by experts and tested for reliability using Cronbach's alpha. The data were analyzed using both descriptive and inferential statistical methods, including bootstrapping and SEM, with the aid of SPSS and SmartPLS software. The results confirmed a significant relationship between psychological capital and the effectiveness of e-learning systems. The standardized factor loading for the impact of e-learning infrastructure on external organizational factors was 0.734, with a t-statistic of 3.478, indicating a statistically significant relationship. Moreover, psychological capital was found to mediate the relationship between e-learning adoption and employee adaptability, reducing job-related stress and burnout. The findings align with previous research, highlighting PsyCap's role in fostering innovation, resilience, and engagement in both educational and organizational settings. Psychological capital plays a critical role in improving e-learning systems' effectiveness by enhancing employee engagement, adaptability, and overall organizational performance. Organizations that invest in developing their employees' psychological capital are likely to experience better learning outcomes and reduced stress, leading to improved innovation and productivity.
Presenting a Model of Intelligent Transportation Systems Considering the Energy Crisis and Sustainable Development
Authors: Gharibian Lavasani Seyyed Mohammad , Keramati Mohammadali , Moinzad Hossein , Mehrani Azadeh
Published: February 2025

The objective of this research was to identify and evaluate the model of intelligent transportation systems considering the energy crisis and sustainable development. The research was conducted in an exploratory and survey-based manner. In the qualitative section, the Delphi method was employed, while in the quantitative section, the Interpretive Structural Modeling (ISM) and Structural Equation Modeling (SEM) methods were used. In the qualitative section, as well as in the ISM method, the target population consisted of managers and experts in the field of transportation, from which 15 individuals were selected using the purposive sampling technique. The influential components of the model were identified through a literature review technique. First, the identified components were filtered and assessed using the Delphi technique. Subsequently, modeling was conducted using the Delphi method and ISM. The software used for this purpose included EXCEL and MICMAC. The quantitative population consisted of an unlimited number of employees from transportation companies, with 384 individuals selected as the sample based on Cochran's formula. Data analysis was performed using coding and path analysis based on a researcher-made questionnaire and qualitative analysis. To fit the proposed model, the structural equation modeling technique in SMARTPLS software was employed. According to the Delphi technique, the identified categories included: electronic network management, route management, environmental factors, transparency of regulations, trust management, technical infrastructure, information standardization, and daily transportation forecasting. These, along with the main research component, were analyzed by experts. Based on the interpretive structural model, a five-level model was identified.
Futures Study of Smart Contracts in the Banking Industry
Authors: Mohebi Ashtiani Saeed , Adeli Omid Ali , Pourfakharan Mohammadreza , Maleki Mohammad Hasan
Published: February 2025

Smart contracts are one of the most significant applications of blockchain technology, which have gained considerable importance in the financial industry. These contracts promote transparency and enhance good governance in the banking sector. The present research aims to conduct a Futures Study of smart contracts in the banking industry using a scenario-building approach. This research is applied in nature, and methodologically, it is a mixed-methods study. In this research, fuzzy Delphi, fuzzy WASPAS, and interviews with focus groups were used to analyze the data. In the first step, 37 drivers were identified through a literature review and interviews with blockchain experts. These drivers were then filtered using expert questionnaires and the fuzzy Delphi method. Nine drivers were selected for final prioritization using the fuzzy WASPAS method. The filtered drivers were ranked through prioritization questionnaires and the fuzzy WASPAS method. Based on the scores of the fuzzy WASPAS method and considering three criteria—expertise, importance intensity, and certainty level—the drivers of coordination and integration level of banks in adopting new technologies and contracts, as well as the integration level of information systems in the banking industry, were given the highest priority and were selected for scenario mapping. The research scenarios were developed based on the two prioritized drivers and through interviews with focus groups. These scenarios included: Smart Banking, Integrated Banking, Island Banking, and Traditional Banking. Smart Banking represents the ideal scenario, and practical recommendations were developed based on this scenario.
Designing a Digital Transformation System Model in the Taxation Organization
Authors: Kalantary Mehrdad , Haghighat Monfared Jalal , Kolobandi Abdollah
Published: February 2025

Digital transformation, as one of the main components of technological advancement and improvement of organizational processes, plays a significant role in optimizing the performance of tax organizations. This study specifically addresses a quantitative analysis of the effects of digital transformation on improving tax performance in a tax organization. The study was conducted using a quantitative method through surveys and statistical analysis. Data were collected via questionnaires from employees and taxpayers. The proposed model includes key independent variables such as fairness in digital service delivery, service transparency, technological system reform, digital governance and management, and digital ecosystem management. Additionally, the outcomes and consequences of digital transformation were identified as dependent variables, and the principles of digital transformation and transformative technologies were identified as moderating variables. The results indicate that implementing digital transformation in the tax organization leads to increased transparency, reduced tax violations, improved efficiency, and increased taxpayer satisfaction. This model can assist policymakers and managers in formulating and implementing digital transformation strategies in tax organizations.