bluuebunny/crossref_metadata_2025 huggingface dataset:
Un consensus pour l’abribus ? L’intégration micro-conflictuelle du mobilier urbain publicitaire, Lyon, 1965-1991
Authors: Baldasseroni Louis
Published: October 2024

Objets ordinaires de la rue, les divers éléments de mobilier urbain ont été peu considérés par les historiens, alors qu’ils contribuent à transformer les paysages et les usages des espaces publics. Cet article vise à explorer les temporalités et les facteurs de l’intégration du mobilier urbain aux politiques d’aménagement d’espaces publics. Des premiers conflits autour de la publicité en site protégé aux protestations de riverains contre l’encombrement, la privatisation de l’espace ou l’esthétique standardisée, l’intégration de ces éléments au paysage des rues s’est aussi opérée par ces conflits, dont certains ont conduit à des améliorations techniques. Ces réflexions s’appuient sur l’exploitation d’archives des services de voirie et de gestion des espaces publics de la ville de Lyon, pionnière en matière de politiques d’implantation de mobilier urbain au xxe siècle.
De Nouméa à l’île Campbell, en passant par Paris port de mer et La Rochelle-Pallice : le voyage autour du monde de l’ingénieur hydrographe Jean-Jacques Anatole Bouquet de la Grye (1827-1909)
Authors: Vignau Pascale
Published: October 2024

Jean-Jacques Anatole Bouquet de La Grye (1827-1909) sort de l’École polytechnique en 1847 avec le grade d’ingénieur hydrographe. Il commence sa carrière en relevant les côtes de l’île d’Elbe, de la Toscane puis celles de la Loire-Atlantique. En 1854, il part effectuer le relevé des côtes de la Nouvelle-Calédonie. En tant qu’astronome, il participe à diverses missions scientifiques, telles que le passage de Mercure sur le Soleil, l’étude du passage de Vénus à l’île Campbell et au Mexique. Son nom reste lié au projet non réalisé de Paris port de mer. Dès 1876, après une étude approfondie de la baie de La Rochelle, il suggère la construction d’un grand port commercial à la Pallice. Sa proposition est acceptée, la loi autorisant la création du port est promulguée le 2 avril 1880.
Plastic bodies: Petra Hůlová on the Banality of Desire
Authors: Simpson Patricia A.
Published: October 2024

The Czech novelist, playwright, and screenplay author Petra Hůlová breaks social and sexual taboos with a sense of abandon. Her female narrators’ stories unfold within historical narratives inscribed along political binaries of East and West, socialism and capitalism. This article investigates the context of Hůlová’s narrator in Umělohmotný třípokoj (2004), a novel written at the nexus of neoliberalism, postsocialism, and feminism. A sex worker’s sustained interior monologue intensifies tension between economic and political geographies driven by the banality of desire and its virtual and plastic construction.
Unveiling the Potential of Generative Approaches in AI-Infused Web Development for Design, Testing, and Maintenance
Authors: Devadas Raghavendra M , Hiremani Vani , Gujjar J. Praveen , Preethi  , Sapna R.
Published: October 2024

The digital landscape is witnessing the continuous evolution of our lived experiences, in which the cross-cutting domain of Generative Artificial Intelligence (AI) and web engineering models is emerging as a pivotal source of transformative innovation. This article seeks to identify the potential new opportunities that generative AI could explore since it heralds in a radical revolution in the traditional paradigms associated with web development. The studied problems addressed in this paper include historical web system construction issues, design complexities, and maintainability problems. The research concludes by presenting a roadmap for embracing this paradigm shift, contributing to the ongoing discourse on the intersection of AI and web engineering. The study is exploratory at the outset, trying to gain insights into the integration of generative AI into web development. This research aims to explore the challenges, benefits, and potential applications of generative AI in several phases of web development, including design, testing, and maintenance.
The Role of Generative AI in Enhancing Web Engineering Efficiency and Business Innovation
Authors: Liaquat Adil , Khan Nasrullah , Siraj Muzzammil , Rehman Abdul , Miran Safdar
Published: October 2024

This study explores the impact of generative AI on web engineering and its part in driving business invention. By automating coding, design, and conservation tasks, generative AI enhances web development effectiveness, reducing time and trouble for inventors. The exploration employs a mixed- styles approach, combining qualitative perceptivity from case studies with quantitative analysis of AI- driven web development systems. Findings indicate a significant positive relationship between AI integration and advancements in web development effectiveness and business invention. The study also highlights the challenges of AI relinquishment, including ethical enterprises and the need for translucency. This exploration contributes to the understanding of AI's transformative eventuality in web engineering, offering recommendations for using AI to enhance web practices and drive invention. Unborn exploration should explore long- term impacts and strategies for addressing ethical issues in AI integration.
Generative AI-Driven Security Frameworks for Web Engineering
Authors: Rana Rachna , Bhambri Pankaj
Published: October 2024

The advent of Generative AI has triggered a paradigm shift across several domains, resulting in ground-breaking advances in text, picture, video, audio, and code production. However, this technical advancement has also increased cyber security intimidations, as hackers increasingly use Generative AI in their harmful actions. Generative artificial intelligence (Gen-AI) and Huge words models (HWMs) are transforming businesses throughout the world. However, their enormous promise carries major hazards. It is critical to address the cyber security concerns related with Gen-AI. This aids organizations in comprehending the security implications of these technologies. This chapter will provide a complete Gen-AI security architecture and show how it may help us protect Gen-AI apps, models, and the whole Gen-AI ecosystem. This research attempts to define the many security vulnerabilities posed by Generative AI, identifying their manifestations across different application areas.
Generative AI in Web Application Development
Authors: Rana Rachna , Bhambri Pankaj
Published: October 2024

We lack knowledge of how User Experience and Performance practitioners, User Experience and Performance practitioner's teams, and businesses use Gen-AI and the issues they confront. We interviewed 24 User Experience and Performance practitioners from various firms and countries, all with different positions and levels of seniority. Our findings show that: 1 there is a major lack of Gen-AI corporate policy, with organizations informally advocating caution or delegating responsibility to individual workers; and 2 User Experience and Performance practitioners require group-wide Gen-AI exercises. User Experience and Performance practitioners characteristically use Gen-AI independently, esteeming inscription-based responsibilities, but letter boundaries for plan -attentive behavior such as wire framing and prototyping; 3) User Experience and Performance practitioners advocate for improved Gen-AI educating to improve their ability to make effectual stimulate and assess production brilliance.
Eye Don't See Color
Authors: Florestal Regina , Nelson Juliette , Clayton-Jeter Helene , Florestal Karl
Published: October 2024

This chapter explores the experiences of Black, Latina, and Indigenous women navigating the eye care profession at different levels. It takes on a qualitative narrative methodology to amplify their voices and experiences navigating their career trajectories. Drawing from their inspirations, positive and negative experiences, observations, and insights, the authors seek to explain the factors lending to their gross underrepresentation and slow progression to leadership roles from the context of organizational theories and phenomena. It sheds light on the unique challenges and barriers they encounter within the framework of workplace principles with recommendations on how leaders and human capital practitioners can contribute to inclusive, equitable, safe spaces in which they can thrive.
Green Human Resource Management
Authors: Kumari Rashmi , Dash Sujata Priyambada , Chatterjee Rajeshwari
Published: October 2024

The relationship between sustainability and green human resource management, or GHRM, has received little attention in previous studies. The study aims to fill a research gap by examining the transformative significance of sustainability in organizational structures. It developed a theoretical model that emphasized the mediating impact of “green transformational leadership” within the interplay between green HRM practices and sustainability exploring potential moderating factors like green intrinsic and extrinsic motivation. The study concluded that organizations can significantly enhance their sustainability efforts and overall performance by embedding green practices into their core values and operational frameworks. The research provides a roadmap for future studies to further explore the complexities of fostering sustainable practices within corporate settings. The study's comprehensive review methodology and cutting-edge data analysis tools ensure robust findings and set a high standard for scholarly endeavors' in green HRM and sustainability.
Adoption of Green Practices in Small and Medium Enterprises in Developing Countries
Authors: Mashingaidze Mugove , Bunu Sandra Vimbai , Mashoko Dennis , Njanji Robert , Madyise Tariro
Published: October 2024

Enterprises face increasing pressure to adopt environmentally sustainable processes due to heightened awareness among governments worldwide. In developing countries, small and medium-sized enterprises (SMEs) are particularly influenced by this awareness, prompting them to embrace green practices. This chapter explores the adoption of green business practices in SMEs, the barriers hindering their implementation, their impact on sustainable performance, and strategies to encourage adoption. Through an exploratory qualitative study, the chapter discovered that while many SMEs commit to environmental sustainability, they face obstacles such as lack of capital, insufficient government support, resource constraints, community skepticism, and complex regulations. Despite these challenges, adopting green practices positively affects sustainable business performance. The findings highlight the need for supportive systems to create an environment conducive to sustainability.
Green Human Resources Management for Sustainable Development in Emerging Economies
Authors: Awashreh Raed , Hassiba Almi
Published: October 2024

This chapter explores Green Human Resources Management (Green HRM) as a key driver of sustainability in emerging economies facing environmental and social challenges from rapid industrial growth. It outlines how Green HRM fosters eco-friendly practices through HR functions, influencing employee behavior and enhancing engagement by aligning with UN Sustainable Development Goals (SDGs). The chapter also addresses implementation challenges and offers strategies for overcoming them, including awareness-raising and tailored training programs. Through case studies demonstrating successful Green HRM initiatives, it highlights the benefits for organizational sustainability and operational efficiency, calling for further research and collaboration among stakeholders to build a sustainable future.
Green Innovation on Sustainable Competitive Advantage in Manufacturing Industries in Developing Countries
Authors: Chigbu Bianca Ifeoma , Umejesi Ikechukwu
Published: October 2024

Embracing green innovation is essential to attaining environmental sustainability and gaining a competitive advantage in developing economies' manufacturing sectors. Green product innovations, processes, and organizational structures significantly increase brand reputation, market share, and cost efficiency. International aid, market needs, technical breakthroughs, and regulatory constraints are some of the leading forces behind green innovations in the manufacturing sector. Nonetheless, several obstacles must be overcome, including lack of funds, insufficient infrastructure, organizational opposition, and lack of experience. Case studies highlight the need for strong government regulations and efficient management techniques by demonstrating the significant benefits that sustainable practices offer. To further investigate the role of green innovation in sustainable development, future research should concentrate on cross-national comparisons, policy implications, sector-specific analysis, technical improvements, and longitudinal studies.
Integrating Green Human Resource Management and Big Data Analytics Capability for Sustainable Environmental Performance in SMEs
Authors: Sohu Jan Muhammad , Mirani Manzoor Ali , Shaikh Sonia Najam , Memon Ubedullah , Bhanbhro Abuzer , Kherazi Fatima Zahra
Published: October 2024

This chapter explores the critical role of green human resource management practices (GHRMP) in the improvement of sustainability and organizational performance in SMEs. Due to the rising worldwide awareness of environmental effects, SMEs are now pressured to adapt to sustainable development strategies. This chapter explores how the implementation of the GHRMP, especially in terms of green recruitment, training, performance evaluation, and engagement of employees, can assist SMEs in achieving congruency between business and environmental aims. Together with the support of big data analytics capability (BDAC) and top management support (TMS), GHRMP enables SMEs to optimize resource usage and improve environmental performance (EP). Results show the challenges SMEs face including financial, operational, and cultural barriers, and suggest practical solutions to overcome these obstacles. Through the integration of green HR practices, SMEs can achieve a balance between economic growth and environmental stewardship, positioning themselves as leaders in sustainable business practices.
Road to Happiness for Sustainable Digital Economy
Authors: Khan Rahyab Ahmed , Bibi Munaza
Published: October 2024

Around the globe, among all the major transformations green entrepreneurial behavior plays a role in solving problems related to environmental, technological, and social aspects. This chapter offers a “quadrant bottom line” approach including entrepreneurs, the environment, society, and the economy that can aid in implementing green practices by integrating the technological facets in businesses and startups to sustain the digital economy. It helps to improve the environmental quality through utilization of environment-friendly resources to continuously improve, maintain, and regenerate the business processes that lead to a road of happiness i.e., a sustainable digital economy. As a result, societal well-being can be enhanced. Lastly, this chapter proposes implications for entrepreneurs, practitioners, and organizations.
Green Human Resource Practices Leading to Strategic Competitive Advantage
Authors: Kaur Simranjeet , Arora Rupali
Published: October 2024

Corporate enterprises can gain a strategic competitive advantage (SCA) by promoting and implementing Green Human Resource management practices (GHRP). This is primarily because employees typically compare their organisation's HR policies with those of other enterprises called as “social comparisons”. Hence, positive comparisons makes employees feel motivated to give their best, which is a strategic competitive advantage for the enterprise. This research paper provides an integrative model utilising the Social Identity theory providing a framework for understanding the concept of social comparisons and the Resource View approach. The study utilised a modified questionnaire for collecting responses from 160 employees and employed Partial Least Squares in the SmartPLS version 3.3.2. GHRP have a direct significant impact on the Strategic Competitive advantage and an indirect significant impact through a mediating role of Social Comparisons. This showed that increased employee social comparison by implementing GHRP can enhance the organisation's overall strategic competitiveness.
Incubation Integration in Entrepreneurship Ecosystems
Authors: Vargas-Hernandez José G. , González-Ávila Francisco J. , Vargas-González Omar C. , Cstañeda-Burciaga Selene , Guirette-Barbosa Omar Alejandro
Published: October 2024

This study has the purpose to analyze the integration of concept of incubation in entrepreneurship ecosystem and its relationship with performance and policies. It is assumed that research requires integrating conceptual, theoretical, and empirical approaches with discussions of competing assumptions of performance and policies in an analysis of the implications of entrepreneurship ecosystem. The method employed is the meta-analytical and reflective based on literature review on the topics. It is concluded that the synthesis of the incubation of entrepreneurship ecosystems provides summaries requiring more critical review of the breadth of substance and metaphorical use of the theoretical, methodological, and empirical concept of entrepreneurship ecosystem evidence behind the mechanisms in a trans-disciplinary nature of the research.
Building a Sustainability Culture in a Faith-Based University in Ghana
Authors: Afedzie Richard H. , Obuobisa-Darko Theresa
Published: October 2024

The study assessed the sustainability culture in a Faith-based institution. The quest to be competitive in a 21st century world of business merits that institutions adapts to innovative and creative ways to save cost, reduce waste and become more efficient. Institutional leaders have therefore realized the importance of implementing sustainability strategies as a cultural practice in their workplace. This study seeks to examine the various sustainability practices that have transformed the workplace at Private University in Ghana. This institution is chosen primarily to explore some of the sustainability initiatives that have become a routine aspect of the institution's culture. A qualitative research approach utilizing simple descriptive case study was employed. Fifteen participants were selected by means of purposive sampling. The study concluded that institutional capacity was instrumental in fostering a culture of sustainability.
Integration of Industry 5.0 and Eco-Innovation for Sustainable Manufacturing
Authors: Sohu Jan Muhammad , Shah Syed Mir Muhammad , Makhdoom Quswah , Qureshi Jawaid Ahmed , Junejo Ikramuddin , Ghumro Touseef Hussain
Published: October 2024

In the age of Industry 5.0 (I 5.0), manufacturing SMEs face the critical challenge of balancing technological advancement with environmental sustainability. This study explores the intricate relationships between Industry 5.0 technologies—specifically Big Data Analytics and Artificial Intelligence (BDA-AI), Human-Robot Collaboration (HRC), and the Internet of Things (IoT), and sustainable practices in manufacturing SMEs. Drawing on data from 466 SMEs across key industrial regions, we employ structural equation modeling to uncover the transformative roles of Eco-Innovation. Our findings reveal that Eco-Innovation (Eco-Inn) acts as a pivotal mediator, translating technological capabilities into enhanced environmental performance (EP). This study breaks new ground by examining the ethical implications of Human-Robot Collaboration within Industry 5.0, offering insights into its long-term sustainability impact. By integrating the resource-based view theory, this research presents a novel framework for sustainable manufacturing SMEs in the digital era.
A Comprehensive Study of Neuro Marketing Techniques
Authors: Younus Muhammad , Nurmandi Achmad , Mutiarin Dyah , Manaf Halimah Abdul , Prianto Andi Luhur , Irawan Bambang , Salahudin Salahudin , Akbar Idil , Purwaningsih Titin , Malik Ihyani
Published: October 2024

This study explores the intersection of cognitive psychology and consumer behavior through the lens of neuromarketing techniques. The primary objective is to understand how cognitive insights, derived from neuromarketing, influence consumer decision-making processes. Employing a qualitative research methodology, the study involved in-depth interviews with industry experts, focus groups with consumers, and an extensive literature review. These approaches provided rich insights into how businesses utilize neuromarketing tools such as fMRI, EEG, and eye-tracking to decode consumer preferences and behaviors. The findings reveal that neuromarketing not only enhances traditional marketing strategies but also uncovers subconscious consumer motivations that are often overlooked by conventional methods. In conclusion, the research underscores the growing importance of cognitive insights in shaping marketing strategies and suggests that a nuanced understanding of consumer psychology is crucial for businesses aiming to create more effective and ethically responsible marketing campaigns.
Enhancing Online Shopping Experiences
Authors: Jain Preeti , Chaudhary Neetu
Published: October 2024

In the constantly evolving online shopping world, sensory marketing is crucial for creating engaging experiences for consumers. This study provides a comprehensive analysis of sensory marketing, highlighting its importance in enhancing the online purchasing experience. It focuses on tactile, visual, and aural cues that influence consumer behavior, emotions, perceptions, and product selection. This section emphasizes visual sensory marketing, examining the impact of high-quality product images, videos, and 3D models, as well as the use of color, typeface, and layout in creating visually appealing online stores. It also explores virtual trials, haptic technologies, and product interaction functionalities, addressing challenges and opportunities in providing tactile feedback in digital environments. Furthermore, it delves into how immersive technologies like augmented reality and virtual reality enhance sensory experiences and product exploration, affecting consumer choices and emphasizing the integration of sensory marketing strategies into e-commerce.
Sensory Perceptions and Financial Choices
Authors: Jamwal Dinesh , Arora Manpreet
Published: October 2024

This study investigates the intricate relationship between sensory perceptions and financial choices through a neuroscientific perspective, addressing two key research questions: (1) How are sensory perceptions and financial choices related? (2) How is neuro sensory behavior important in investment decision-making? By integrating insights from neuroscience and behavioral finance, we aim to uncover the mechanisms by which sensory inputs influence economic behaviors and decision-making processes. Our conceptual, literature-based exploration reveals those sensory perceptions—encompassing visual, auditory, olfactory, tactile, and gustatory stimuli—play a critical role in shaping financial decisions. These sensory inputs are processed by neural systems, affecting cognitive functions and emotional responses, which in turn influence risk perception, time preference, and overall financial choices. This study highlights that financial decisions are not solely based on rational calculations but are deeply intertwined with sensory experiences and emotional states.
Neuromarketing and Financial Decision Making
Authors: Kaur Simanpreet , Anjali
Published: October 2024

Neuromarketing itself represents an application of neuroscience to marketing, guiding the very neural and emotional mechanisms of consumer behavior and providing important insights into financial decision-making. EEG and functional magnetic resonance imaging are two techniques researchers use to trace the ways in which financial stimuli, including investment options, risk assessments, and financial product advertisements, activate different regions of the brain. This paper is aimed at analyzing the role of emotional and neurological processes in financial decision-making. This research found out that consumers are likely to engage and trust if the financial commercials and product presentations arouse positive emotional responses. These findings mean that through the use of neuromarketing concepts in marketing and product development plans, financial institutions would increase the confidence and engagement of customers in their services and bring about more efficient and client-oriented financial services.
Data Analysis of Consumer Responses in India Using Zen Z
Authors: Shukla Rishi Prakash , Shukla Priya , Singh Archna , Nair Vilas , Verma Smriti
Published: October 2024

This chapter explores the application of neuropricing strategies and their impact on consumer behavior, with a specific focus on the Indian market. Neuropricing integrates principles from neuroscience and psychology to optimize pricing by influencing subconscious decision-making processes. Using data collected from 390 online respondents via the Zen Z platform, this study examines how sensory marketing, emotional priming, and cognitive biases like anchoring and price framing enhance perceived value. Our findings demonstrate that neuropricing significantly increases perceived value compared to traditional pricing strategies, providing actionable insights for businesses aiming to refine their pricing tactics through neuroscientific approaches. Keywords: neuropricing, consumer behavior, perceived value, sensory marketing, emotional priming, anchoring bias, price framing.
Sensory Marketing and Its Influence on Consumer Buying Behavior
Authors: Pareek Richa , Kumari Lalita , Mongia Anupal , Sharma Meena
Published: October 2024

The marketing tactic whose usage and significance have grown in recent years is sensory marketing, which appeals to consumer's senses to influence their perception and purchasing behavior. The study explore the clever ways in which companies use sensory cues to influence consumer decisions. The study used a multifaceted approach to investigate the psychological processes that underlie sensory marketing and how they affect consumers perceptions, feelings, and, ultimately, purchasing decisions. The study is based on Descriptive cum Theoretical Approach which is justified by past studies and their outcome. It examines the components of sensory marketing visual, auditory, olfactory, tactile, and gustative marketing and how they could affect consumer behavior through number of literature reviews. It concludes that the challenge facing marketers is to investigate, comprehend, and stimulate the five senses of consumers in order to possibly trigger a shift in consumer behavior that would directly impact sales, earnings, and market share.
Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour
Authors: Bala Renu
Published: October 2024

The paper investigates the relationship between three terms: product packaging, promotional strategies, and consumer buying behavior. In today's competitive market, a lot of tactics are adopted by the marketers to attract the consumer as they focus on packaging and promotional strategies. The study investigates about different elements of packaging design and examines how they impact consumers' perceptions and preferences. As well as, it describes the effectiveness of promotional strategies in stimulating consumer purchasing behavior. Drawing upon theoretical frameworks and empirical evidence, this paper offers insights into how marketers can strategically utilize packaging and promotional techniques to enhance brand visibility, attract target audiences, and ultimately drive sales. Furthermore, it highlights the significance of understanding consumer psychology and market trends in devising successful packaging and promotional campaigns. For the study purpose, data have been gathered from various secondary sources. By comprehensively analyzing the interplay between product packaging, promotional strategies, and consumer behavior, this paper contributes to the existing literature on marketing and provides practical implications for businesses aiming to optimize their marketing efforts and achieve competitive advantage in the marketplace.
Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying
Authors: Pathak Manasvi , Kate Nilesh Tejrao , Hajra Soham
Published: October 2024

In the ever-changing marketing landscape, gaining customer attention and influencing purchase decisions necessitates inventive techniques. Traditionally, marketing has aimed to captivate customers by visual and logical arguments. However, a growing tendency acknowledges the significant importance of our senses on decision-making Sensory marketing, a tactic that goes beyond standard visual and logical appeals, has emerged as a potent tool for organisations looking to build stronger connections with their customers. Sensory marketing creates multidimensional brand experiences by purposefully engaging all five senses - sight, sound, smell, touch, and taste. In the ever-evolving landscape of customer service, businesses are turning to predictive analytics as a game-changer. Predictive analytics goes beyond traditional data analysis; it's a forward-thinking approach that harnesses the power of historical data to anticipate customer needs and preferences. At its core, the concept is about being proactive rather than reactive.
Sensory Neuro-Marketing in Sales
Authors: Ramanayaka Lathisha Jayangi
Published: October 2024

Recent developments in marketing and psychology underscore the vital role of sensory experiences in shaping judgment and decision-making. Sensory marketing, an emerging field, examines how sensory perceptions influence consumer behaviours, challenging traditional cognitive models by linking mental processes to sensory experiences. This chapter outlines the foundational premises of the information processing paradigm and addresses challenges posed by embodiment, grounded cognition, and sensory marketing research. It explores bodily sensations as information sources, context-sensitive perception, imagery, simulation, and metaphors in consumer behaviour. From a managerial viewpoint, sensory marketing crafts subconscious cues that influence perceptions of a product's qualities, such as sophistication and quality. In a market saturated with direct appeals, sensory-based triggers can more effectively engage consumers, prompting them to generate favourable brand attributes autonomously. This chapter highlights gaps in sensory perception research, noting that the need for further a study.
Brand Building in the Age of Sensory Marketing
Authors: Arora Manpreet
Published: October 2024

This chapter explores the role of sensory marketing in modern brand building, focusing on how engaging the five senses—sight, sound, smell, touch, and taste—creates stronger emotional connections with consumers. As traditional marketing methods lose impact, sensory marketing helps brands stand out by delivering immersive experiences that foster brand loyalty and enhance differentiation. The chapter discusses the shift from functional product marketing to experience-driven strategies, addressing key challenges such as measurability, cost, and cultural sensitivity. It also highlights emerging trends, including AR/VR integration, neuroscience-driven marketing, and sustainable sensory practices. Overall, sensory marketing offers a path to deeper emotional engagement, ensuring lasting consumer relationships in an increasingly competitive marketplace.
A rare presentation of stress cardiomyopathy in a patient with ulcerative colitis
Authors: Nimesha SNH , Jayasena H
Published: October 2024

Stress cardiomyopathy is a reversible cause of acute left ventricular dysfunction that can cause disease-related complications in the acute phase. Due to overlapping symptoms and investigation findings, stress cardiomyopathy can be misdiagnosed as an acute myocardial infarction. Hence correct identification of the condition is of great importance. It is increasingly being described with several medical conditions, which are associated with increased catecholamine surge like inflammatory bowel disease. Although the disease is reversible, due to the disease-related severe complications it is important to promptly identify and treat accordingly to prevent morbidity and mortality.
3D magnetic-susceptibility and magnetization-vector inversions of remanently magnetized conduit-type Ni deposits: a case study from the Thunder Bay North intrusive complex, Ontario
Authors: Kaski K. , Smith J. , Tschirhart V. L. , Heggie G.
Published: October 2024

Les données aéromagnétiques constituent un outil important et instructif pour la délimitation des gisements magmatiques de sulfures Ni-Cu-ÉGP, car elles fournissent des informations essentielles pour l'estimation de la taille et de la profondeur d'une cible. Les roches magmatiques mafiques conservent généralement une importante magnétisation rémanente, ce qui constitue un élément important à prendre en compte lors de l'interprétation et de la modélisation d'une cible. Des inversions de susceptibilité magnétique sans contrainte, dérivées des données TMI de Clean Air Metals, sont présentées pour le complexe intrusif de Thunder Bay North, en Ontario, afin d'étudier la géométrie 3D et l'extension des intrusions mafiques-ultramafiques minéralisées en Ni-Cu-ÉGP. Des inversions de vecteurs d'aimantation sont également présentées, fournissant des informations complémentaires sur l'étendue et l'ampleur de l'aimantation rémanente. Dans le complexe intrusif de Thunder Bay North, les intrusions Escape et Current sont modélisées comme des intrusions de type conduit étroit dont la morphologie devient tabulaire en plongée. Bien que la modélisation soit cohérente avec le forage de l'intrusion Current, les résultats indiquent la présence d'un corps à susceptibilité magnétique plus faible en aval-pendage de l'étendue connue de l'intrusion Escape. La susceptibilité magnétique des deux intrusions est notablement plus faible lorsqu'elles sont recoupées par la faille bordière de la sous-province de Quetico, d'orientation W-E. La magnétisation rémanente semble être plus importante que celle de l'intrusion de Current. L'aimantation rémanente semble être maintenue localement immédiatement au sud de la faille Quetico, ce qui correspond aux fortes anomalies négatives de surface des deux intrusions. Dans ces régions, l'aimantation est fortement anti-corrélée avec le champ inducteur.
An alternative look at John 14:6
Authors: Oliver Willem H.
Published: October 2024

This article takes an alternative look at John 14:6 in its pericope John 14:1–14 as part of Jesus’ Farewell Discourse to his disciples (Jn 13–17). This verse forms part of the seven ‘I am’ sayings in the Gospel of John. Traditionally the two καί terms in John 14:6 are translated with ‘and’ I am the way and the truth and the life. However, this article opts for the epexegetical or explicative (also called explanatory) way to translate καί. The reason is that the focus of this pericope and specifically this verse is on ὁδός, and not like the traditional translations treat all three terms, ὁδός, ἀλήθεια and ζωή on an equal basis.Intradisciplinary and/or interdisciplinary implications: This is a New Testament piece of research that interacts and intersects with Dogmatic and Practical Theology, and the traditional interpretation of the text of John 14:6. It is therefore more intradisciplinary than interdisciplinary by nature.
Human papillomavirus carriage in the semen of men consulting for infertility: prevalence and correlations with sperm characteristics
Authors: Priam Armin , Bozec Antoine Le , Meireles Vasco Dias , Saint Fabien , Cabry Rosalie , Benkhalifa Moncef , Demey Baptiste , Bosquet Dorian
Published: October 2024

We aim to study the semen carriage of human papillomavirus (HPV) and evaluate its association with patient characteristics. We conduct a single-center cohort study at Amiens University Hospital Center (Amiens, France). From May 1 to October 31, 2021, 461 men consulting for infertility and with semen analysis data were included. Each participant gave his written informed consent for the use of laboratory, demographic, clinical, and lifestyle data. A proportion of the semen samples were sent to a virology laboratory for HPV screening in a polymerase chain reaction (PCR) assay. In univariate and multivariate analyses with a logistic regression model, HPV+ and HPV− groups were compared with regard to semen characteristics (including the DNA fragmentation index and the sperm decondensation index) and demographic, clinical, and lifestyle variables. Semen HPV carriage was detected in 22.3% of the patients. High-oncogenic-risk HPV genotypes were predominant (57.6%). Multivariate analysis showed that HPV carriage was significantly associated with the presence of at least one abnormal spermogram dinging (according to the 6th World Health Organization criteria), with an adjusted odds ratio (OR) of 4.10 (95% confidence interval [CI]: 2.32–7.25, P < 0.001). A statistically significant association was also found for the type of infertility (OR: 1.61, 95% CI: 1.00–2.57, P = 0.05), the presence of varicocele (OR: 3.99, 95% CI: 1.48–10.71, P = 0.01), and a history of cryptorchidism, testicular ectopia, or monorchidism (OR: 3.54, 95% CI: 1.07–11.66, P = 0.04). Infection with a single HPV genotype or multiple HPV genotypes was significantly associated with at least one abnormal spermogram finding for all HPV oncogenic risk groups (OR: 3.93, 95% CI: 2.08–7.41, P < 0.001; and OR: 4.11, 95% CI: 1.58–10.68, P = 0.01, respectively). The association between sperm HPV carriage and the risk of infertility was statistically significant in a multivariate analysis (OR: 5.63, 95% CI: 3.16–10.01, P < 0.001) and after adjustment for the propensity score (OR: 6.10, 95% CI: 3.33–11.21, P < 0.001). Our results suggest that semen HPV carriage has an impact on male fertility. Sperm screening for HPV might be a useful addition to the work-up for male infertility.
Hypogonadotropic hypogonadism as a cause of NOA and its treatment
Authors: Salvio Gianmaria , Balercia Giancarlo , Kadioglu Ates
Published: October 2024

Hypogonadotropic hypogonadism (HH) represents a relatively rare cause of nonobstructive azoospermia (NOA), but its knowledge is crucial for the clinical andrologists, as it represents a condition that can be corrected with medical therapy in 3 quarters of cases. There are forms of congenital HH, whether or not associated with an absent sense of smell (anosmic HH or Kallmann syndrome, and normosmic HH, respectively), and forms of acquired HH. In congenital HH, complete absence of pubertal development is characteristic. On the other hand, if the deficit occurs after the time of pubertal development, as in acquired HH patients, infertility and typical symptoms of late-onset hypogonadism are the main reasons for seeking medical assistance. Gonadotropin-releasing hormone (GnRH) or gonadotropin replacement therapy is the mainstay of drug therapy and offers excellent results, although a small but significant proportion of patients do not achieve sufficient responses.
Higher toll-like receptor 3 expression in umbilical cord blood B cells than in adult blood B cells
Authors: Khalil Sohaila M. , Askar Menna , Abduljalil Shimaa M. , El Naggar Randa Ezz-Eldin , Salem Mohamed L.
Published: October 2024

Background

Umbilical cord blood (UCB), which is considered a rich source of stem cells, has been used for applications in different clinical settings. Therefore, it is crucial to examine the toll-like receptor (TLR) expression levels in UCB B cells as compared to adult blood cells.

Aim

To determine the phenotypes of B cells in UCB and to investigate their expression of TLR3 as compared to adult blood.

Patients and methods

Samples of UCB were collected (n=20) after delivery, and peripheral blood samples were collected from female healthy volunteers (n=10) in K2EDTA tubes. Cells were washed twice, then stained using anti-CD19 and anti-TLR3. The samples were acquired by flow cytometry to assess the phenotype of B cells and their expression of TLR3. Besides, the liver and kidney functions were assessed.

Results

The relative number of CD19+ cells showed lower numbers (5.35%) in UCB than adult blood (15.64%). Additionally, the absolute number of CD19+ cells showed lower numbers by two-fold in cord blood than in adult blood. The relative expression of TLR3 on CD19+ cells showed lower expression in UCB as compared to adult blood by 5.8-fold. However, the absolute number of TLR3+CD19+ was higher in UCB than in adult blood by two-fold. The liver and kidney function showed normal values as investigated the enzyme activity of aspartate aminotransferase, alanine aminotransferase, bilirubin, and creatinine in both cord and adult.

Conclusion

B cells express lower TLR3 in cord blood than in adult blood. The data from this study open new avenues for the manipulation of cord blood by TLR agonists for clinical application.
Comparative Analysis of Adaptation of Conventional and Printable Complete Denture Bases to the Underlying Casts - An In vitro Stereomicroscopic Study
Authors: Sinha Divyansh , Lakkoji Keerthi Sasanka , Faiz Nadhirah
Published: October 2024

Introduction:

Properly adapted complete denture bases will have adequate retention to the underlying oral mucosa. With technological advancement, there are various techniques of fabrication of complete dentures. There are studies regarding the marginal adaptation of conventional and CAD-CAM denture bases, but there is not enough research comparing the marginal adaptation and polymerisation shrinkage of conventional and 3D printed complete denture bases.

Study Setting and Design:

In vitro study using stereomicroscopy to determine the marginal discrepancy between the denture base and the cast.

Materials and Methods:

Twelve gypsum casts were taken and divided into conventional and 3D-printed groups. Conventional denture bases were fabricated by adapting wax of 2 mm thickness which was subsequently processed whereas 3D printed bases were designed and the standard tessellation language (STL) files were used to print the denture bases. Three points were marked at the mid-palatal line and on both maxillary tuberosities. Digital images were then captured at the marked regions and were used to measure the maximum gap between the cast and denture base at the marked regions. Data were analysed using an independent t-test and one-way ANOVA.

Results:

Conventional dentures had a significantly lesser marginal discrepancy than 3D printed dentures (P = 0.000). The left maxillary tuberosity showed the highest marginal discrepancy, significantly different from mid-palatal and right tuberosity sites.

Conclusion:

Conventional dentures perform better than their counterparts in terms of adaptation. This accurate adaptation is vital for the retention of the complete denture.
Eye of the Beholder: Prevalence of Binge Eating Disorder among Youth in Urban Coastal Karnataka, India
Authors: Varadarajulu Rachel Natasha , Muddasani Varsha , Prabhu H. Sudhir , Thattil Anissa Mary Thomas
Published: October 2024

Introduction:

Eating disorders (EDs) are on the rise and can result in medical and psychiatric morbidities in children, adolescents as well as during adulthood. It is crucial to understand the disease burden for its early diagnosis, intervention, and prevention. Our study was thus conducted over 5 months to estimate the prevalence of binge ED (BED) among adolescents and young adults in Mangalore, Karnataka.

Materials and Methods:

A total of 300 participants between the ages of 15 and 24 years were administered the Questionnaire on Eating and Weight Patterns - 5. Responses were categorized into “possible diagnosis of BED” and “possible diagnosis of bulimia nervosa (BN).”

Results:

The mean age of the participants was 19.4 ± 3.1 years and their mean body mass index was 22.7 ± 3.9 kg/m2. Among 300 participants, 15 (5.0%) had a possible diagnosis of BN, while 4 (1.3%) had a probable diagnosis of BED, both were found to be more among females than males. Sixty participants reported having loss of control over their food intake, of which only 26 (43.3%) reported being upset about it. However, on multivariate logistic regression, none of the sociodemographic factors were found to be significant in our study.

Conclusion:

It is essential to encourage healthy eating habits and physical activity at an early age along with the inclusion of screening for EDs in school health programs. Raising awareness among parents and children is crucial in bringing about sustained behavior change.
Experiences and Perspective of Caretakers Working in Childcare Institutes in Delhi: A Qualitative Inquiry
Authors: Sharma Prerna , Sharma Yashika
Published: October 2024

Context:

Institutional care is a common alternative for children who have been displaced from their homes due to a variety of socioeconomic factors. The quality of care and well-being of children in such institutions has been under research due to its long-lasting impacts on a child’s early development. However, the perspective of caregivers who are an important point of contact with the children is yet to be explored thoroughly.

Aim:

The current study aims to understand the experiences of caregivers in childcare institutes (CCIs) through a qualitative lens of inquiry.

Settings and Design:

The study has employed a qualitative, exploratory, inductive research design.

Methodology:

A semi-structured focus group discussion (FGD) schedule was developed, and FGDs were held with caregivers across seven CCIs in five districts of New Delhi.

Qualitative Analysis:

Using analysis software (QSR NVIVO 10), thematic analysis was conducted in two stages, namely, initial coding and focused coding to organize the data into meaningful themes.

Results:

The thematic analysis revealed a set of 4 main themes, 13 subthemes, and more than 200 codes emerging from the qualitative dataset. The themes threw light on key challenges and concerns that caretakers of children in institutional care often face. The caretakers’ current knowledge of psychological concerns and the gap in providing psychologically informed care for children is emphasized.

Conclusion:

The study highlights some key beliefs, such as stigma regarding mental health concerns and perceptions about their work as a “duty.” In addition, knowledge among caregivers about specific psychological issues such as self-harm and aggression may influence caring for children. Furthermore, prominent skillset challenges such as the management of children with emotional and behavioral concerns, and children with disability were highlighted. The findings reveal that the caregivers experience workplace burden due to a lack of adequate resources and specialized knowledge in childcare.