bluuebunny/crossref_metadata_2025 huggingface dataset:
English Language Literacy Initiatives in the Institute of Human Resource Advancement (IHRA), University of Colombo (UoC), Sri Lanka
Authors: Ratnayake RMSN
Published: August 2023

Being a colonial country under the British government for 150 years, Sri Lankans as a society familiar with English language. Recognizing that enhancing  the literacy of English Language gives a better life, IHRA (UoC) has been in the process of  improving the knowledge of English from the beginning. The undergraduates of IHRA, though they are  considered as normal full-time students, are employed adults who have responsibilities in their working places as well as in the family. These responsibili- ties become barriers when it comes to  both studying and reading materials. Since the people who were exposed to the Education system in Sri Lanka after 1956 are mainly mono-lingual the em- ployed students also have to put extra effort  to learn English. The library of the IHRA has taken several steps to motivate its students to  borrow books in English from 1992 to 2011. But the statistics did not show whether there was an  improvement of their borrowing books in English. Therefore a study was being carried out in 2011  and in 2013 it was repeated. The purpose of the survey was to find out the nature and extent of the usage of the materials in English of the BLE students in IHRA. To achieve this objective, a sample of students of IHRA engaged in higher studies while being employed was selected and a questionnaire was distributed among them to identify the emographic information, to examine the nature and extent of reading books in English and attitudes towards learning English. Though the majority of students have a positive attitude towards learning English, they do not end to read in English. When compared to 2011, they did not even interested in indicating preferences if they get a chance to read in English. According to the survey results, the students were aware of the importance of learning English as well as other languages.
Strategic Approach to Human Resource Management with special reference to University Libraries of India
Authors: Abhijit Chakrabarti
Published: August 2023

The paper presents an insight and paradigm, generally for the university authorities and particularly for the librarian working in university libraries in India. It also explores what types of human resources management concepts and techniques required for managing information in terms of achieving the expected targets of the university libraries in India. The necessity of environmental analysis, internal and external to the libraries is incorporated for enabling librarian to underpin what and why would be necessary for the effective use of human resources management strategies for the university libraries. In this respect, it is highlighted to consider the present scenario of constantly changing socio-economic, political and technological environment in the university libraries of India. The paper analyzes the current trends in human resource management and pointed out the strategic approaches to human resource management.
Employee Attitude towards Reforms in the Insurance Sector: Gender Perspective
Authors: Latha K.
Published: August 2023

The attitudes in individuals are a result of observational learning from their environment which may be positive, negative or neutral. The employee attitude is important in the study of organization behavior since it helps to redict the work behavior and makes them to adapt to their work environment. The insurance industry has moved into competitive and exciting times with the arrival of private players in the market. This has paved the way for many reforms in order to break the competition. The study focuses on Employee Attitude towards reforms in the Insurance sector considering the various dimensions of employee attitude and its influence in the job performance. The dimensions of employee attitude are Nature of reforms, Interest level for reforms, Attitude towards the job, Impact of work culture, Effectiveness of attitude shift in job satisfaction, Effectiveness of training in employee attitude, Organization citizenship behavior, Management inducing work mood, Interpersonal relationship & Management concern for employees. The respondents involved in the study are selected from the Insurance sector (Public & Private Companies).The analysis is made on gender perspective, where the male & female employees attitudes are evaluated towards the job performance. The dynamic environment is primming up with several reforms day by day. The employee has to be prepared to show enthusiasm in accepting the reforms and apply in practice.
Decision Making and Leadership Practices: A Study on IT company Leaders in Bangalore
Authors: Anand R.
Published: August 2023

This paper seeks to explore the relationship between the decision-making and transformational leadership practices of information technology leaders in Bangalore. It aims to investigate whether differences exist in selected demographic variables (age, gender, experience, marital status, number of children, and educational qualification) of information technology leaders. Convenience samples of 172 information technology leaders in Bangalore were selected. Decision- Making questionnaire of Leon Mann and Leadership Practices Inventory of Kouzes and Posner selected to measure decisionmaking styles and leadership practices of information technology leaders in Bangalore. Results of the correlational analyses indicate that procrastination decisional style has significant negative relationship with the “modelling the way” and “enabling others to act” dimensions of leadership practices.
Customer Responsiveness on Banking Technology Products in Rural South India
Authors: Vidyapriya P. , Mohanasundari M.
Published: August 2023

This project is about “customer responsiveness on banking technology products in rural south India”. This study is mainly done to measure the customer responsiveness towards the technology products of banks in rural Tamil Nadu. Indian banks today are as technology-savvy as their counterparts in developed countries. Branch networking coupled with ATM networks has resulted in expansion of banking services across the country. Introduction of new technology based products and services have put the bankingindustry on a new growth trajectory. The purpose of this research is to study the extent of usage of various banking products and services by customers. Field surveys with structured questionnaires (interview schedule) were used to collect primary data from the customers on random sample basis in Branches in rural Tamilnadu. Indian Banks have effectively leveraged technology and introduced several variants of traditional products and new e-based services. While ATM has become popular for cash withdrawals, other services like mobile banking and internet banking are suboptimally used. Customers are still not using the full range of services available in ATMs. This research would surely help the bank branches to know about the responsiveness level of rural customers towards technology products and helps them to take necessary steps to improve.
A Study on Internet Marketing and its Impact on Buying Behaviour of Traders in Sivakasi, Tamil Nadu
Authors: Sunderaraj R. , Loheswari M.
Published: August 2023

Marketing provides services in order to satisfy the customers. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from websites or emails. Internet marketing is a growing business, mainly because more and more people use the internet every day. Internet marketing is the marketing of products or services over the internet. The internet has brought many unique benefits to marketing included low cost in distributing information and media to a global audience. E-Commerce is fundamentally changing the way consumers shop and buy goods and services. Consumers have begin to learn how to act in an ever-changing electronic marketing environment. Like any diffusion of innovation, there is a learning curve for most consumers to behave in e-commerce in a way they feel the most comfortable. Some of the most popular web sites for online shopping are Myntra.com, flipkart, jabong, eBay etc.,
Job Satisfaction: A Case Study with Special Reference to Employees in Tirumala Milk Products Private Limited
Authors: Rao Patcha Bhujanga
Published: August 2023

Research has been conducted in order to critically evaluate and examine the level of employees’ satisfaction among the employees of Tirumala Milk Products Private Limited. The purpose of this study is also to observe and analyze the factors which create job satisfaction especially among the hardworking employees, and to find out the reasons of dissatisfaction if any. The primary data for this study was compiled through questionnaire filled in on a one-to-one basis by 125 respondents from a representative sample of employees of Tirumala Milk Products Private Limited. The results have shown that working environment, compensation, growth opportunities and training & development are the most important significant factors which directly influences in affecting Job Satisfaction. According to a number of literatures studied, lack of job satisfaction is a serious issue in various organizations and job dissatisfaction has become a major obstacle in employees’ productivity and organization’s growth. There are numbers of factors which can create job dissatisfaction among employees but in this study the very critical factors are discussed upon which the Tirumala Milk Products Private Limited management should really work on the job satisfaction of its employees.
Effectiveness of Human Resource Information Systems: A Study with Reference to Greaves Cotton Limited
Authors: Rao Patcha Bhujanga
Published: August 2023

A key issue in the management of information system in the 1980s is the growing sophistication of specialized information systems within the traditional functional areas of the organization. The human resource information systems (HRIS) is one such system which in recent years has become critical to the operation of the personnel departments of the companies. Information systems in personnel have evolved from the automated employee record keeping in the 1960s into complex reporting and decision systems today. The HRIS is designed to support the planning, administration, decisionmaking and control of human resources management. The purpose of the article is to present the status of HRIS, to trace its development as an entity independent of the centralized MIS, to assess its current operation and technological base and to project its future role in the firm, especially its relationship to human resource department.
A Review of the Revenue and Expenditure Pattern of Osun State Government between 1997 and 2006
Authors: Olumide Hassan Afees , Adeola Ajayi
Published: August 2023

The study examined the sources of revenue in Osun State. It determined the impact of revenue consultants on the internally generated revenue of Osun State Government, all with a view to surveying the expenditure pattern of the state.In the course of carrying out the study, data were collected primarily through interview method. Four principal officers in the financial sector were interviewed. However, secondary sources of data were collected from Osun State of Nigeria Audited Reports and financial statements for the year ended 31st December, 1997 to 2006. The data generated were analyzed using percentages and pie-chart for illustrations.The findings of the study revealed that the sources of revenue for Osun State Government included Internally Generated Revenue (IGR), Statutory Allocation, Value Added Tax (VAT) and Capital Projects. It also discovered that Statutory Allocation was the dominant sources of government revenue during the period of study. It accounted for 63.69% while IGR was 19.7%, Value Added Tax (VAT) 8.07% and capital Receipts 8.48%.The study also discovered that the Recurrent Expenditure overshot the capital expenditure during the period of study on ratio 7:3 respectively while the state recorded surplus budget in seven times and deficit budgets in 2003 and 2004.The study concluded that the Osun State Government was over dependent on external sources to finance recurrent and capital expenditure during the period of study.
Dumping of Industrial Waste Leads to Violation of Human Rights
Authors: Senthilkumar R. A. , Jaikumar R. A. , Radhika S.
Published: August 2023

“Geneva International Labour office (ILO) says work kills more people than war”. The major problem that the human race is facing now is the effects of the E-pollution caused by the electronic waste/ Industrial waste. The rate at which the e-waste is growing can cause serious damages in 2015. So an immediate solution has to be drawn to reuse or reduce the e-waste/ Industrial waste and its effects on humans. An economic solution is designed to achieve an optimal source to reuse and reduce the e-waste. An economic solution and implementation of law (Implementations of Labour Law, Industrial Law, Environment Law, Administrative Law & IPC-Sections) are designed to achieve an optimal source to reuse and reduce the Industrial waste.
Comparison of Financial Consumer Protection of Public Sector Banks and Private Sector Banks: Application of Mann-Whitney Rank Sum U-Test
Authors: Selvakumar M. , Sathyalakshmi V.
Published: August 2023

Financial Consumer Protection improves confidence of depositors in the banking (financial) systems by making sure that they invested (deposited their funds) in products suitable for their risk profile and financial plans. This, in turn, enhances the stability of banks’ deposit base and diminishes the risk of panic and runs on bank deposits. Consumer protection directly contributes to increase efficiency of financial intermediation, transparency of financial products and services, and product innovation driven by consumers’ demand. Effective consumer protection facilitates increased penetration of the financial sector, through improved awareness of financial products and services, consumer’s rights and obligations, and the advantages of life-long financial planning. Therefore, the present study aims to examine the level of financial consumer protection and also compare financial consumer protection of public sector banks and private sector banks. This study covers both primary data and secondary data. Primary data has been collected from the customers of commercial banks using pre-tested interview schedule and the secondary data has been collected from standard books, journals, magazines and websites. The researcher has applied purposive sampling technique to identify the 228 sample respondents of the study. In order to analyze and compare the financial consumer protection, the researcher has used the Percentage Analysis and Mann-Whitney Rank Sum U-Test. This study reveals that there is no significant difference between the level of financial consumer protection of public sector commercial banks and the level of financial consumer protection of private sector commercial banks.
Work-Life Balance of Women Employees of Commercial Banks in Sivakasi, Tamil Nadu
Authors: Selvakumar M. , Manicka Mahesh N. , Sathyalakshmi V. , Iswarya M.
Published: August 2023

Work-life balance is about creating and maintaining supportive and healthy work environments, which will enable employees to have balance between work and personal responsibilities and thus strengthen employee loyalty and productivity. Work-life balance is used to describe the equilibrium between responsibilities at work and responsibilities outside paid work; having a work-life balance means that this equilibrium is in the right position for the individual concerned. Work life and personal life are interconnected and interdependent. Work life and personal life are the two sides of the same coin. People have to make tough choices even when their work and personal life is nowhere close to equilibrium. Particularly the role of women is very crucial and pathetic. The identification of the equilibrium point between work and life is difficult to the employee alone. Therefore the support of the organization is very important. To what extent the employee needs support from the employer is the qualitative one and differs from one to another. This research have the objective to identify the factors leads work life balance and also measures the work life balance of employees of the banking industry.
Implications of E-Banking in Indian Scenario
Authors: Kamalam G. , Murugaiyan S.
Published: August 2023

Introduction of technology in banking sector has enabled customers to avail the banking services at anytime and anywhere in the form of ATM, Mobile banking, & Internet Banking. Banks today operate in a highly globalized, liberalized, privatized and a competitive environment. In order to survive in this environment banks have to use IT. Indian banking industry has witnessed a tremendous developments due to sweeping changes that are taking place in the information technology. Electronic banking has emerged from such an innovative development. The objective of the present paper is to study and analyze the progress made by Indian banking industry in adoption of technology. The study is secondary based and analytical in nature. The progress in ebanking in Indian banking industry is measured through various parameters such as Computerization of branches, Automated Teller Machines, Transactions through Retail Electronic Payment Methods etc. Statistical and mathematical tools such as simple growth rate, percentages and averages etc are used. The paper also highlights the challenges faced by Indian banks in adoption of technology and recommendations are made to tackle these challenges. The paper concludes that in years to come e-banking will not only be acceptable mode of banking but preferred mode of banking.
Risk and Return Analysis in Selected Equity Linked Savings Scheme in India: A Bibliographic Review
Authors: Mohanasundari M. , Vetrivel S. C. , Lavanya R. E.
Published: August 2023

The paper analyse the various tax savings mutual fund investment avenues available to investors. Equity Mutual Funds are one of the important means of pooling risk capital from small investors. ELSS funds are open-ended, diversified equity schemes offered by mutual funds in India. They offer tax benefits under the Section 80C of Income Tax Act 1961. Like all investment, they also carry certain risks. In this paper an attempt has been made to analyse bibliographic review of the risk and return of various mutual fund schemes. For this purpose, performance measures suggested by Sharpe, Treynor and Jenson is being used. And the best performing ELSS scheme of mutual fund is being suggested.
A Study on How FOREX Influences GDP Due To Export And Import in the UK Economy
Authors: Vinu Charles T. , Anandanatarajan K.
Published: August 2023

The influence of GDP on FOREX is unavoidable both in the short and long run. The group of all domestic products together makes a great impact especially while Exporting and Importing between countries. The study has tested the amount of influence it makes in the difference of periods using various considerable tests though drawing conclusion that there is a good relationship between Exchange and GDP when the country makes considerable foreign trade.
Role of Experience on the Problems Faced By Clearing and Forwarding Agents in Import and Export
Authors: Tamizhjyothi K.
Published: August 2023

Clearing and forwarding agents are facing lots of problems which have direct impact in their business performance. Though, the problems are more in every field, but in C&F agents, they totally depend on customers, customs and shipping companies. The problems faced by them are grouped into four categories namely, finance problems, logistics problems, problems related to government policies, and customs problems. This industry runs mainly of logistics related activities and hence, they face several problems related to logistics. Of course, finance problems are major issues in any company, and this industry is not an exemption. Clearing and forwarding agents are facing lots of problems in their day to day activities. Competition persists everywhere in the logistics and shipping industry. Survival is difficult in this business. However, elimination of issues and eradication of problems will lead to better performance on the part of clearing and forwarding agents. This study was conducted to analyze the problems faced by clearing and forwarding agents in Chennai port. Many interesting outcomes were derived from this study.
Performance of Research Scholars in Engineering College Libraries with Special Reference to R.M.K. Group of Institutions, Thiruvallur District, Tamil Nadu
Authors: Krishnamoorthy P. , Muthusamy C. , Sudhaker A.
Published: August 2023

This study is an investigation of Performance of Research Scholars in Engineering College Libraries with special reference to R.M.K. Group of Institutions, Thiruvallur District. 154 questionnaires were distributed among research scholars of R.M.K. Group of Engineering Colleges to collect relevant data. 99.97% (148) research scholars responded where 72 (48.64%) visit the library twice a week, 52 (35.13%) visit once in a week, 19 (12.83%) respondents visit daily, 5 (3.37%) visit fortnightly. It is found that 93.24% opined that the working hours of their respective libraries is convenient and only 16.76% researchers opined not convenient and majority of the research scholars (99.32%) visit the Library to use E- journals and 67.56% researchers visit the Library for audio visual resources. Library is playing vital role to meet multidimensional demands of staff, students and research scholar for information and knowledge.
A Study on Perception of Consumers towards Gold Jewellery in Sivakasi, Tamil Nadu
Authors: Joseph Xavier A. , Kamalam G.
Published: August 2023

Consumer perception refers to how consumers view a certain product based on their own conclusions. The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business. Many businesses spend large amounts of resources to influence consumer perceptions. In the present study the researchers analysed the consumer perception towards Branded and Non-branded jewellery in the study area. For that analysis, they used the tools like Chi square test, Garrett Ranking, Percentage Analysis etc. and make out the valid suggestions based on the findings of the study.
Are there Benefits of Naira Redenomination? Empirical Evidence from Ekiti State University
Authors: Oladipo Ogunleye. E. , Adeola Ajayi , Charles Temitope Jegede , Olaniyi Adewale Ajayi
Published: August 2023

Redenomination of naira has constituted the themes and subject matters of many workshops, conferences and seminars. It has also made top headlines on pages of national dailies and periodicals and has also become subjects of debate in the academia. The consideration ranges from the objectives of naira redenomination to its benefits. Hence, the study examined the benefits of naira redenomination in Nigeria. It employed descriptive statistics with experimental research design and administered questionnaires to 120 randomly selected among lecturers and postgraduate students of departments of management science, economic and political science, Ekiti State University, Ado-Ekiti, Ekiti State, Nigeria. From the findings, it was discovered that there are many benefits of naira redenomination to Nigerian economy including efficient pricing, efficient payment system, easy conversion to other currencies, reduction cost of printing, distribution and processing of currency, portability of the currency units, reduction in transaction in efficiency, promotion of macro-economic stability etc. The findings concluded that the federal Government and Central Bank of Nigeria should revisit the policy, enlighten the general public about the benefits of naira redenomination and complement redenomination with infrastructural development in both rural and urban areas of the country.
Status of Internet Banking Adoption among Customers: A Case from India
Authors: Magotra Irbha
Published: August 2023

The present attempt has made an effort to analyze the adoption pattern of internet banking among banking customers in India. To serve the purpose, primary research has been conducted and the responses have been collected from the banking customers residing at 12 different cities in India. The results have depicted that although the customers in India are using internet services widely yet the said services are not being used optimally for all the intended purposes. Further, it has also been found that internet banking services are not being rated very much effective on the dimensions, namely, safety & security and customization. Based on the instances found in the present composition, various suggestions have been made which will enable banks to deeply penetrate internet banking services among the customers in India.
CRM Practices Dimension Identification and Classification through EFA to Cluster Approach: A Customer Perspective
Authors: Sheik abdullah S. , Abubakkar Siddique R. Mohammed
Published: August 2023

This study has been conducted to extract the pattern relationship among the dimensions of CRM practices. The researcher applies the Explorative Factor Analysis (EFA) and additionally the factor scores are used to segment the respondents through cluster analysis. In the present study further the researcher has to conduct pattern factor analysis technique to confirm the validated scale for CRM practices followed by banks in Virudhunagar district. While conducting the EFA the researcher uses the 192 selected sampled respondents. The set of 42 scale items used to measure the opinion of the respondents towards CRM practices. Based on the results of K-means clustering the researcher classifies the respondents into three segments namely informative and value based customer, receptive customer and gaining customer.
A Study on HRM Practices of Employees on Printing Industry in Sivakasi
Authors: Sunderaraj R. , Mareeswaran K.
Published: August 2023

The history of printing goes back to the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images. The printing press is considered one of the most important inventions in history. Human resource management (HRM or simply HR) is a function in organizations designed to maximize employee performance in service of their employer’s strategic objectives. HR is primarily concerned with how people are managed within organizations, focusing on policies and systems. HR departments and units in organizations are typically responsible for a number of activities, including employee recruitment, training and development, performance appraisal, and rewarding (e.g., managing pay and benefit systems). HR is also concerned with industrial relations, that is, the balancing of organizational practices with regulations arising from collective bargaining and governmental laws.
Financial Inclusion through Pradhan Mantri Jan-Dhan Yojana (PMJDY) Scheme
Authors: Rifaya Meera M. , Kaleeswaran P. , Gurunandhini R.
Published: August 2023

Even after 47 years of nationalization of banks in 1969, a large section of country’s population and most of the rural areas still remains unbanked leading to financial instability. To enhancing financial inclusion status and overcome this issues the government of India announced innovative scheme namely PMJDY. Pradhan Mantri Jan-Dhan Yojana (PMJDY) is a National Mission for Financial Inclusion to ensure access to financial services, namely, Banking, Savings & Deposit Accounts, Remittance, Credit, Insurance, Pension in an affordable manner. Financial inclusion is an innovative concept which enables the alternative techniques to promote the banking habits and acts as enabler in reducing the poverty and the launch of Pradhan Mantri Jan Dhan Yojana (PMJDY) by Government of India is in that direction. India’s Prime Minister Narendra Modi announced the launch of this scheme at the historic Red Fort on the occasion of India’s Independence Day 2014. The scheme is not only limited to opening of a bank account but has other benefits with it viz. zero balance bank account with RuPay debit card, in addition to accidental insurance cover of 1 lakh, those who open accounts by January 26, 2015 over and above the 1 lakh accident, they will be given life insurance cover of 30,000, etc. The present paper endeavor to study the need of financial inclusion in india, pillars of the PMJDY and current status and progess of this scheme.
Financial Inclusion Index through MGNREGS in Virudhunagar District
Authors: Rifaya Meera M. , Kaleeswaran P.
Published: August 2023

Financial inclusion is the delivery of financial services through receipt of transfer payments, savings, loans, insurance, short term credit and remittance at affordable costs to sections of disadvantaged and low income segments of society. It is argued that availability of banking and payments services to the entire population without discrimination is the prime objective of public policy. Therefore, having a savings account is the only a starting point of financial inclusion. MGNREGA, the flagship programme of the UPA government, was revolutionary in its promise of inclusive growth and financial inclusion, the right to work and the dignity of labour and a rational, participatory relationship with the State. While the importance of financial inclusion is widely recognized, the literature lacks a comprehensive measure that can be used to measure the extent of financial inclusion across economies. This paper attempts to find out Financial Inclusion Index(FII) through MGNREGS. The FII is a multi-dimensional index that captures information on various dimensions of financial inclusion in one single digit lying between 0 and 1, where 0 denotes complete financial exclusion and 1 indicates complete financial inclusion.
Problem Faced by the Customers while Using E-Banking Services Offered by Selected Private Sector Banks in Sivakasi
Authors: Sorna Priya R. , Kaleeswaran P.
Published: August 2023

Electronic banking is a system where banking services are provided electronically to Bank customers and it has created a new path in doing the banking business. Electronic banking, popularly known as e-banking, is a service provided by the bankers, that allows customers to carry out all their banking transactions like, financial transactions, deposits, withdrawals, paying bills and to access the his/her/its account information, through the use of electronic channels like Computers, Mobiles, ATMs, Television and other Electronic devices. The private sector banks introduce various e-banking facilities to their customers. But most of the customers are not having much knowledge to apply the banking services in the banking activities. So, in-order to identify the problems facing by the E-banking technology emphasized the research.
A Study on Human Resource Management Practices and Customer Satisfaction in the Select Public and Private Sector Banks
Authors: Anandanatarajan K.
Published: August 2023

The primary aim of the study is to analyze the impact of human resource management practices on customer satisfaction in public and private sector banks. The result of the study reveals that both in public and (Dutta and Dutta, 2009) private sector banks combined together, the officers have moderate perception, clerical and sub staff have low perception about overall human resource management practices of the banks. Similarly, officers in public and private sector banks have moderate perception and clerical and sub staff revealed low perception. It can be inferred from the study that all officers in the public and private sector banks are moderately satisfied with the overall human resource management practices whereas clerical and sub staff have expressed very low satisfaction with the overall human resource management practices practiced by the banks. The study further revealed that the private sector banks provide better service quality when compared to public sector banks in the study area. The study further revealed that the private sector banks provide better service quality when compared to public sector banks in the study area. There is a significant association between human resource management practices and service quality dimensions such as tangibility, reliability, responsiveness, assurance, empathy and overall customer satisfaction. It is evident that all human resource management practices are highly contributing to the enhancement of customer satisfaction of the sample bank.
Awareness Level of Women Policyholder towards LIC’s Policies in Chennai City
Authors: Pradeepa S. , Ananth A. A.
Published: August 2023

Insurance sector plays an important role in the financial sector of a country. The marketing strategy should be laid put in such a manner that it includes the requirement from the launching policy till the final stage when it reaches in the hand of customer, means the service provided to the policyholders or the end uses. It should be planned accordingly, suiting the Indian society, because it is a diversified one from high income group to low one. The new entrants in the insurance business sector should take pains and understand people demand and needs and transform their policies as per their individual choices. They should be designed to provide the facilities to customer as to give the customers full reliance and satisfaction. So this paper is made an attempt to know the awareness of LIC among women policyholder in Chennai.
Educational Unemployment in Jammu and Kashmir: Causes, Consequences and Remedial Measures
Authors: Qadri Binish , Kasab Mushtaq Ahmad
Published: August 2023

This paper examines educational unemployment in Jammu and Kashmir with a focus on causes , consequences and remedies to curb the menace. It is our endeavor through this paper to highlight the main weaknesses of state economy responsible for chronic educated unemployment. In addition to this the present paper will focus on new innovative schemes on the part of state government to overhaul the existing economic system by which they can use the efficient human resource to gainful productive employment. The present paper will also focus on the industrial sector of the state of Jammu and Kashmir, both small as well as large scale and its potential to control educated unemployment and suggest measures and policies on the part of state government to establish the strong industrial base. Moreover, the paper will examine the major causes for the failure of state and centrally sponsored schemes to eradicate unemployment in the state of Jammu and Kashmir. It is examined that those who are less qualified i.e. Undergraduate or below but know the three R’s are better placed in terms of earnings than those who get higher education like post-graduation and above. The present paper will also study this trend and try to get into the details of this phenomenon so that reasons behind this hypothesis come to the surface.
Information Seeking Behavior of the Management Students at Sardhar Vallabhai Patel International Institute of Textiles and Management (SVP-IITM): A Survey
Authors: Rameshkumar G. , Dominic J.
Published: August 2023

Study of data collected from 160 students by administering questionnaires on their information seeking behaviour at SVP-IITM Coimbatore (Government of India), indicates that guidance in the use of library resources and services is necessary to help students meet their information requirements. This study finds that textbooks and journals are the most popular sources of information for the students’ course work.
Impact of Consumer-Centric Marketing-Mix on Purchase Behavior of Non-Core Food Items: An Empirical Study of Urban Subsistence Marketplace
Authors: Sharma Yukti , Nasreen Reshma , Mishra Vaibhav
Published: August 2023

The objective of this study is to identify bundle of food items which are non-essential in context of poor consumers and analyze the consumption spending on these non- core food items. This study yields an impact of consumer centric marketing-mix for these non-essential or non-core food items on food purchase decision for urban bottom of the pyramid (bop) consumers.Based on the a survey of six hundred respondents this study was conducted in six selected slum areas of delhi. Thereby, based on the exploratory factor analysis existing scales of marketing-mix was refined for the non-essential food items leading to a regression model for determining the impact of marketing-mix on food purchase behavior at urban subsistence marketplace.Non-core food category includes the Beverages, Refreshment and Packaged processed food. Key finding emerged as redefined marketing-mix, comprised of four factors namely Expected Product, Convenience, Price Insensitive and Non-Social Sources, and had significant and positive influence on BOP purchase behavior of non-core food items.For managers, this research suggests a set of guidelines for designing marketing-mix for non-core food items in consumer sensitive manner.This study will lead to increased understanding about consumption behavior of subsistence marketplace thereby allowing various marketers to efficiently engage consumers which may lead to inculcating a long forgotten market into the mainstream economy and improving the standard of their living by providing significant choices.This paper makes an original contribution in direction of revival of existing western marketing-mix based on the BOP consumer survey. Given the absence of empirical and quantitative studies in BOP segment, this study marks a stepping stone towards obtaining generalized marketing-mix model.The food items consumed by BOP market is further pronged into two categories- Core and Non-core Food items. This study is limited to redefining the marketing-mix elements for core or essential food items. This study was conducted in densely populated urban slum areas of Delhi.
Employee Engagement and its Effects in Automobile Industry with Special Reference to Chennai, Tamil Nadu
Authors: Lakshminarayanan S. , Ezhilarasi P.
Published: August 2023

Employee Engagement is indeed an effective tool to rejuvenate the workforce and keep them stress-free. An engaged employee is a productive resource to the organisation where he/she works. It is believed that the disengaged employee is more susceptible to stress and consequently, switchover to an organisation where he/she is actively engaged. This paper attempts to study the Employee Engagement and its effects on Employee Retention in Automobile Industry. The study – descriptive in nature – was conducted among the employees working in various Automobile Companies in and around Chennai. The sample size of 100 employees chosen based on purposive sampling technique. The Primary data was collected from those 100 employees using a structured questionnaire containing Closed-end questions pertaining to the study. The data gathered so was processed and analysed using various statistical tools such as Descriptive analysis, Correlation and Chi-Square. The study has established that there is a strong positive relationship between employee engagement and employee retention and loyalty towards the organisation. The study has also identified some factors that propel the Employee Engagement in Automobile sector – Effective Communication (between superiors and subordinates), Career Development, and Recognition.
Examining the Impact of Emotional Intelligence on the Job Satisfaction of Teachers
Authors: Teli Mohd Rafiq , Majid Baba Mubashir
Published: August 2023

This paper examines the impact of emotional intelligence on job satisfaction. The relationship is examined through an empirical study involving 254 teachers from different under-graduate colleges of Kashmir province, using the linear regression analysis. The results provide that teachers’ emotional intelligence has a positive and significant impact on their job satisfaction. The implications of these findings are discussed and suggestions for the future research are advanced.
A Study on Brand Positioning in Dairy Product at Villupuram, Tamil Nadu
Authors: Vairamuthu M. , Krishnan Gokula
Published: August 2023

Brand positioning is a core concept in marketing. Despite the importance of the concept however, there is limited research in the field of positioning clarifying to what extent various brand positioning alternatives affect consumer perceptions and how positioning effectiveness can be best measured. The present dissertation consists of three complementary empirical studies aimed at shedding light on the latter issues. The first study explores the impact of distinct types of brand positioning strategies on consumer categorization processes. The results of the qualitative study provide evidence that consumers categorize brands based upon their underlying positioning strategies. More specifically, consumers classify brands that share similar types of positioning bases into the same category.The current study is about consumer’s involvement in brand positioning in dairy product categories. To identify the similarities and differences among the consumers’ perceptions of brand positioning, four major of Avin are taken into consideration. These are chosen to examine the relation between consumer involvement and brand positioning with their respective competitors- Thirumala Milk, Hatsun dairy, Arokya Milk, Raaj Milk and GRB dairy in the market.To ascertain the scale’s generalizability and stability, data from several product categories are used for scale development and validation purposes. The third study presented in this dissertation pays attention to the open question whether the use of certain positioning strategies (e,g., feature-based positioning ). For this purpose, a within and between-subjects design study in conducted that investigated the direct impact of brand positioning strategies on positioning effectiveness, measured from a consumer perspective. Specifically, four distinct positioning strategies of real brands are evaluated in terms of positioning effectiveness, while controlling for brand-specific, product class-specific, and socio demographic influences. Consistent with the hypotheses derived from a comprehensive literature review, significant difference in terms of positioning effectiveness between the focal positioning strategies are detected. The dissertation concludes with a discussion of the theoretical, methodological, and managerial implication. Furthermore, the limitations associated with the studies outlined in the dissertation are addressed and resulting avenues for future research are presented.
A Study on Public Awareness towards Goods and Services Tax (Amendment) Bill in Sivakasi Region
Authors: Murugaiyan S. , Sasi Jeyanthi R. , Siddharth P.
Published: August 2023

Goods and Service Tax GST is all set to be a game changer for the Indian economy. The tax is expected to reduce the concept of ‘tax on tax’, increase the gross domestic product of the economy and reduce prices. In India, there are different indirect taxes applied on goods and services by central and state government. GST is intended to include all these taxes into one tax with seamless ITC and charged on both goods and services. For the introduction of GST, the Government needs to get the Constitution Amendment Bill passed so that the proposed objective of subsuming all taxes and allowing states to tax subjects in Union list and vice versa is achieved. Without these powers, it is not legally possible to move towards GST. Conceptually GST is expected to have numerous benefits like reduction in compliances in the long run since multiple taxes will be replaced with one tax.It is expected to bring down prices and hence the inflation since it will remove the impact of tax on tax and enable seamless credit. It is expected to generate revenue for the country as the tax base will increase as the GST rate will be somewhere around 27% with both goods and services covered. It is also expected to make exports from India competitive and India a preferred destination for foreign investment since GST is a globally accepted tax. Unless the issues relating to GST has been overcome, the GST would become a bare wall without any scripts to describe in future.
Determinants of Female Early Marriages: A Case Study of District Lodhran, Pakistan
Authors: Gill Abid Rashid , Abdullah Maryam , Hassan Nadia , Perveen Shabana
Published: August 2023

Early marriage refers to child marriage before the age of 18. It is a global issue of grave concerns about teenagers' health, social well-being, and human rights. Early marriages are disproportionately more common among poor women of less developed nations. Almost half of child marriages take place in South Asia. It requires designing effective local community interventions to avoid poverty, poor health, nutrition deprivations, and other adverse consequences. While Pakistan homes about 19 million underage brides, until recently, it has not paid enough attention to evidence-based policy development. Particularly, the research on child marriages in less developed regions like South Punjab is limited. This study has explored the factors inducing early marriages from the perspective of child brides in a local community setup. Data is collected through a self-administrated and regionally representative survey from March to April 2020 using snowball sampling. Descriptive statistics, association measures, and binary logistic regression are used for analysis. The reliability and validity of the instrument are checked by confirmatory analysis. It is observed that literacy levels reduce the odds of early marriages among females. However, poverty and mass media exposure are likely to induce underage marriages of females positively. Disparities in gender and region are also significant factors for females' early marriages. For instance, the ratio of early marriages in rural areas is higher than in urban areas. In addition, the employment status and parental perception about early marriage also adversely affect child marriage. These findings suggest that the primary education of girls should be made compulsory. Policies must consider increasing and improving the media exposure and employment opportunities in South Punjab to provide support and empower vulnerable females.
Self-compassion and Trust as the Determinants of Pro-social Behavior: Moderating role of Gender among Adults
Authors: Batool Asmat , Ahsen Sidra , Bibi Nosheen , Khalid Afshan
Published: August 2023

The study was aimed at analyzing Self-compassion and Trust as the Determinants of Pro-social Behavior. A correlational research design was used. Gender use as the moderating role among adults. The survey was performed to collect data. The sample was comprised of 400 participants selected by using a convenient sampling technique. Inferential statistics were used by employing Pearson Coefficient Correlation, Linear Regression, t-test for independent sample designs, and ANOVA to test hypotheses. The result showed a positive relation between trust, self-compassion and pro-social behavior. The result shows that self-compassion predicted social behavior significantly. There is a significant difference between males and females in self-compassion and pro-social behavior. Conversely, there is no significant difference in the trust level based on gender. The self-compassion, trust and pro-social behavior were significantly different concerning the education of the participants.