bluuebunny/crossref_metadata_2025 huggingface dataset:
VALIDATING DIMENSIONS OF MOBILE SERVICE QUALITY E-COMMERCE CONSUMER TO CONSUMER (C2C) IN INDONESIA FROM SELLER'S PERSPECTIVE
Authors:   Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Pradana Bayu Ilham , Parwati Kardina Yudha ,   Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Ardian Faril ,   Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Li Nancy Runnan ,   The School of Business Administration, Guangzhou Institute of Science and Technology, China
Published: April 2024

Along with technological advancement, many sellers in Indonesia have shifted to use digital platform like e-commerce, which is creating potential ecosystem for various e-commerce applications to grow and face intense competition in facilitating direct transactions between consumers (C2C). This study aims to confirm the mobile service quality dimensions of e-commerce on mobile applications. The study adopts a quantitative approach with sellers who are use of popular C2C mobile applications in Indonesia, such as Tokope­dia, Shopee, Bukalapak, and TikTok Shop as the population. Sample selection using purposive technique resulted in a sample size of 313 respondents. Test­ing was conducted using Confirmatory Factor Analysis (CFA) to determine the proposed dimensions of e-commerce mobile application service quality from previous research. The results of the study confirm six factors of mobile service quality in e-commerce applications: Application Design, Reliability, Responsiveness, Trust, Efficiency, and System Availability. Testing with the modified model provides higher fit criteria. ANOVA was used to compare components in each dimension. E-commerce service providers can use the re­sult to improve service quality. These improvements involve refining the ap­plication interface, ensuring reliability, responsiveness, security, efficiency, and system availability, aiming to boost user satisfaction, foster continued app usage, and fortify the service provider's reputation.
IMPROVING CAREER SATISFACTION THROUGH REDUCING WORK-FAMILY CONFLICT AMONG NURSES: CAREER CALLING AS MODERATOR
Authors:   Faculty of Economics and Business, University of Mulawarman, Indonesia, Robiansyah Robiansyah , Raharjo Sugeng ,   Faculty of Economics and Business, University of Mulawarman, Indonesia, Ramadhani Melda Aulia ,   Faculty of Economics and Business, University of Mulawarman, Indonesia, Abdullah Mohd Zulkifli ,   Faculty of Business and Management, Universiti Teknologi MARA Puncak Alam, Selangor, Malaysia
Published: April 2024

Career calling is essential in individual career development, especially for women, such as nurses, who are prone to potential work and family conflicts. They are faced with tough challenges in order to enjoy satisfaction in their careers. This study explores the role of career calling as a moderator in the relationship between work-family conflict and career satisfaction. This study focuses on 120 nurses as respondents spread across three cities and regencies in East Kalimantan. This number of samples was obtained with a purposive approach, five times the number of indicators. The results with SEM-PLS show that work-family conflict negatively affects career satisfaction, while career calling positively affects career satisfaction. Moderation effect testing shows that career calling significantly amplifies the effect of work-family conflict on career satisfaction. Managers in health agencies must minimize the work-family conflicts of their nurses and develop a sense of calling in a nursing career to increase career satisfaction. Implication of the result: The HR function needs to manage conflict between work and family wisely and evolve people to be more inclusive with their calling in the job.
ENVIRONMENTAL, SOCIAL, AND GOVERNANCE DISCLOSURE AS PATHWAY TO BUSINESS SUSTAINABILITY ON THE MINING COMPANIES IN INDONESIA AND AMERICA
Authors:   Universitas Pembangunan Nasional Veteran Jakarta, Putriningtyas Indira , Widiastuti Ni Putu Eka ,   Universitas Pembangunan Nasional Veteran Jakarta, Sjam Juska Meidy Enyke ,   Badan Pemeriksa Keuangan Republik Indonesia
Published: April 2024

This research aims to examine the influence of Environmental, Social, and Governance Disclosure, Capital Structure, and Managerial Ownership on Financial Performance, with Good Corporate Governance as a moderating variable. The research focuses on Indonesian and American mining companies listed on the Indonesian Stock Exchange and the New York Stock Exchange. The number of samples in this research was 250 mining companies in Indonesia and 75 mining companies in America. The research employs purposive sampling method to select the sample. The results show that Environmental, Social, and Governance Disclosure negatively affects financial performance in both Indonesia and America, indicating that higher levels of Environmental, Social, and Governance Disclosure are associated with lower financial performance. Capital structure, as measured in Debt to Asset Ratio, has a negative influence on Financial Performance both in Indonesia and America, implying that greater reliance on debt is linked to poorer financial performance. Managerial Ownership exhibits a positive influence on financial performance in both Indonesia and America, suggesting that higher levels of managerial ownership are associated with better financial performance. In Indonesia, Good Corporate Governance as a moderation strengthens the influence of Environmental, Social, and Governance Disclosure on financial performance. However, in America, Good Corporate Governance does not have a similar strengthening influence. Good Corporate Governance as a moderation also strengthens the influence of Capital Structure on financial performance in Indonesia, but not in America. Good Corporate Governance as a moderation does not enhance the influence of Managerial Ownership on financial performance in both Indonesia and America.
THE IMPACT OF HUMAN RESOURCE ASPECTS IN SUPPORTING READINESS FOR CHANGE
Authors:   Magister Management Faculty of Economics and Business, Universitas Indonesia, Widyastuti Fransiska , Ardiyanti Niken ,   Magister Management Faculty of Economics and Business, University of Indonesia
Published: April 2024

In this modern era, all organizations experience challenges due to environmental uncertainty. Readiness to change is an important thing that must be considered by companies when implementing change management. The aspects of human resources that affect readiness to change are employee engagement, organizational justice, and perceived organizational support. This study aimed to identify and analyze the impact of employee involvement and resistance to change on readiness to change, with organizational support as a mediating variable in change management. This research uses the SEM (Structural Equation Modeling) method with the entire population of PT PLN E. The sampling technique used is purposive sampling, with a total sample size of 250 employees. The results show that employee engagement has a positive and significant effect on perceived organizational support and readiness for change, with or without making the variable perceived organizational support a mediator. In addition, the Organizational Justice variable also has a positive and significant effect on perceived organizational support and readiness for change, with or without making perceived organizational support a mediating variable. Then the last variable, perceived organizational support, has a positive and significant effect on the readiness for change variable. If the company is able to create job satisfaction, provide skill development, establish effective communication, strengthen a positive outlook, and build confidence in success, Then success in increasing employee readiness will contribute to the successful implementation of change and achieve better organizational goals.
THE COMPARATIVE PERFORMANCE OF SHARIA AND CONVENTIONAL BANKS DURING THE PANDEMIC: ANALYSIS OF INDONESIAN BANKS
Authors:   BBS Master Program, BINUS University Jakarta, Indonesia, Tanjung Miranda , Varianto Gustino ,   BBS Master Program, BINUS University Jakarta, Indonesia
Published: April 2024

The banking industry serves a crucial role in the economy. Unpredictable conditions, such as the COVID-19 outbreak, have had a widespread effect on global health and banking. The study examines the performance differences between conventional and Sharia banks in the pre-pandemic and during the pandemic. In addition, the study also assesses whether conventional banks are more resilient during times of crisis compared to Sharia banks or vice versa. This quantitative study uses a paired sample T-test as the research method. Secondary data from Indonesian Banking Statistics were used in this study. Data was collected two years before the COVID-19 pandemic (2018-2019) and during the COVID-19 pandemic (2020-2021). Regarding ROA and NPL, the results show that Sharia banks did better than conventional banks during the crisis. Conventional banks suffered a deteriorating CAR and NIM during 2020-2021. Even though this study shows that the financial performance ratios of both types of banks go up and down in different ways, the overall financial performance ratios are still within the limits set by Bank Indonesia. This study supports the central bank and financial service authority's strategy and measures in sustaining the financial service industry during a troubled time like the pandemic in 2020-2021 based on these notions. In conclusion, we emphasize the importance of bank management exercising greater caution in allocating funds to corporations and effectively monitoring their debtors to mitigate the risk of a rising non-performing loan ratio.
SUPPLY CHAIN DIGITALIZATION, GREEN SUPPLY CHAIN, SUPPLY CHAIN RESILIENCE TOWARD COMPETITIVENESS AND MSMES PERFORMANCE
Authors:   Universitas Madura, Indonesia, Zainurrafiqi Zainurrafiqi , Gazali Gazali ,   Universitas Madura, Indonesia
Published: April 2024

MSMEs that previously only relied on human resources are now forced to keep up with the times by utilizing IT in every process, from raw material procurement, production processes to distribution processes in order to remain competitive in facing a business world full of challenges. Information Technology, which is closely related to digitalization, can help companies gain sustainable competitiveness in the supply chain by improving certain asset relationships, facilitating information exchange, and building long-term cooperative relationships as a form of implementing Supply Chain Digitalization. The ability of MSMEs to implement green supply chain management is a unique ability to improve company performance. For example, a company can reduce production costs by involving its suppliers in several green initiatives, such as material recycling, environmentally friendly packaging, and efficient use of energy. Companies with high supply chain resilience will be strong and grow significantly in the face of crises, thereby minimizing losses. Therefore, companies with good supply chain resilience will have a competitive edge so they can grow faster and win the competition from their competitors. For this reason, this study aimed to examine the effect of supply chain digitization, green supply chain, and supply chain resilience on competitiveness. This research is Explanatory Research. Data collection uses a questionnaire. The sampling technique uses purposive sampling. The total sample was 400 MSMEs Managers in Pamekasan Regency, and used data analysis, namely Structural Equation Model (SEM) with AMOS software. The results highlighted that Supply Chain Digitalization, Green Supply Chain and Supply Chain Resilience has a direct and significant influence on MSMEs Performance. Moreover, Competitiveness partially mediates the relationship between Supply Chain Digitalization, Green Supply Chain and Supply Chain Resilience and MSMEs Performance. The findings of this study suggest that managers should be made aware that Supply Chain Digitalization, Green Supply Chain, Supply Chain Resilience can be an important driver for Competitiveness which in turn would enhance MSMEs Performance.
THE ROLES OF RESPECTFUL LEADERSHIP AND OVERQUALIFIED EMPLOYEES ON KNOWLEDGE SHARING AND KNOWLEDGE HIDING
Authors:   Faculty of Economics and Business, Universitas Riau, Indonesia, Hardi Hardi , Alviani Devi ,   Doctoral Program Student of Universitas Padjadjaran, Indonesia, Dewi Puspa ,   Department of Management, Institut Teknologi dan Bisnis Indragiri, Indonesia, Astarina Ivalaina ,   Department of Management, Institut Teknologi dan Bisnis Indragiri, Indonesia, Fitrio Tomy ,   Department of Management, Institut Teknologi dan Bisnis Indragiri, Indonesia
Published: April 2024

In response to the competitive and dynamic business environment, understanding the determinants of knowledge sharing and knowledge-hiding behavior is crucial for optimizing knowledge utilization in achieving sustainable competitive advantage. This study aimed to develop a conceptual model of the relationships between overqualified employees, knowledge sharing, knowledge hiding, and respectful leadership. Data were collected from 94 BUMN Bank employees, and data were processed using PLS Structural Equation Modeling (SEM). This study proposes respectful leadership as a strategy to increase knowledge-sharing behavior and reduce knowledge-hiding behavior. The results of this study show that overqualified employees have an effect on knowledge sharing and knowledge hiding. Then, respectful leadership strengthens the effect of overqualified employees on knowledge sharing but weakens the effect of overqualified employees on knowledge hiding. The results of this study strengthen social exchange theory, where a respected leader will make individuals more concerned with social exchange than economic exchange so they don't hide information.
IMPACT OF DESTINATION BRAND EXPERIENCE TO INCREASE DESTINATION BRAND LOYALTY
Authors:   Universitas Katolik Santo Thomas, Indonesia, Tarigan Miska Irani , Silalahi Esli ,   Universitas Katolik Santo Thomas, Indonesia, Tinambunan Anitha Paulina ,   Universitas Katolik Santo Thomas, Indonesia, Margery Errie ,   STIE Professional Management College, Indonesia, Lusiah Lusiah ,   IBBI University, Indonesia
Published: April 2024

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.
CAN EMPLOYEE TURNOVER INTENTION BE MINIMIZED THROUGH JOB SATISFACTION, ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND ORGANIZATIONAL COMMITMENT?
Authors:   Faculty of Economics and Business, Universitas Brawijaya, Noermijati Noermijati , Firdaus Ema Zahra ,   Faculty of Economics and Business, Universitas Brawijaya, Sulastri Sulastri ,   Faculty of Economics and Business, Universitas Brawijaya, Farhiya Daniyatul ,   Faculty of Economics and Business, Universitas Brawijaya
Published: April 2024

The greater the rate of employee turnover, the more harm it causes the company. Furthermore, there is a direct correlation between worker turnover and the intention to leave. Since the purpose of this research was to investigate employee turnover, the urgency of the issue is the main area of focus because it will obstruct the accomplishment of organizational objective. The purpose of this study is to examine the mediating role of organizational commitment and organizational citizenship behavior on the effect of job satisfaction on turnover intention. The research falls within the explanatory research category and included validation. This study utilised a survey to collect data from a significant portion of the workforce, consisting of 254 employees. The study used a saturated sample of 254 employees. The statistical method known as partial least squares, or PLS, along with the WarpPLS software were used for data analysis. The participants in this study were workers at an Indonesian manufacturer of medical devices. The research findings of this study provide an empirical contribution indicating that organisational commitment and organisational citizenship behaviour are critical components that need to be addressed in the company's efforts to lower the degree of intention to leave. Incorporating employees into decision-making processes can also help to maintain job satisfaction, as evidenced by the fact that such activities lower the intention of employee turnover. Companies should also focus on other factors that contribute to employee job satisfaction, such as clear career paths, appropriate rewards, work support facilities, and one example of good organisational citizenship on the part of employees not taking extra time off.
HOW DIGITAL TRANSFORMATION CAN AFFECT PRODUCT INNOVATION PERFORMANCE MSMES: EVIDENCE FROM WEST JAVA
Authors:   Universitas Kuningan, Indonesia, Manalu Vigory Gloriman , Adzimatinur Fauziyah ,   Universitas Kuningan, Indonesia
Published: April 2024

This study aims to examine the relationship of foresight capability to the innovation performance of SMEs by using digital transformation as a mediating variable. This study uses a quantitative research method. Data collection was carried out through a structured offline questionnaire. The technique of determining the sampling is done by using purposive sampling. The population in this study were SMEs originating from the West Java region, with a total of 187 questionnaires collected. This research uses structural equation modeling (SEM) to test the hypothesis. This study proposes ten hypotheses, of which seven direct effect hypotheses and three hypotheses test the mediating effect. The study's results found that foresight capability can affect product innovation performance. The effect of foresight capability (network and analysis) can affect digital transformation, but the time horizon cannot affect digital transformation. Digital transformation can affect the performance of MSMEs product innovation. This study found that digital transformation can partially mediate network relationships and analysis on product innovation performance and cannot mediate time horizon relationships on product innovation performance. The findings of this study enrich the foresight literature, digital transformation, and innovation performance of MSMEs products.
Karakteristik Spasial Area Transfer pada Bangunan Transport Hub
Authors:   Jurusan Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Trisakti, Dwitya Aqila Alify , Purnomo Agus Budi ,   Jurusan Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Trisakti, Madina Rizki Fitria ,   Jurusan Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Trisakti
Published: April 2024

The transport hub building's main function is to exchange passengers from one mode to another. The transfer area is the main area of passenger transfer activities in this building. Each transport hub building certainly has different transfer area characteristics from one another. Several factors shape the spatial characteristics of this area. The purpose of this study is to determine the spatial characteristics of the transfer area and, as a theoretical study, to see how the transfer area is an adequate passenger exchange area in case studies of transport hub buildings in the world. The method used to analyze the data is descriptive qualitative. The analysis was carried out by comparing the observed data with existing theoretical variables. The results of this research then conclude in the form of several dominant factors that make the spatial character of the transfer area in transport hub buildings in the world. From the analysis that has been done, it can be concluded that there are characteristics of space-forming elements which are dominated by transparent planes, maximize incoming natural light, have an orientation to the outside of the building, have a broad shape, are dominant and are located in the center of the building.
Analisis Kualitas Aset Fasilitas Koridor Jalan sebagai Ruang Publik
Authors:   Program Studi Manajemen Aset, Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Fadila Dela , Angestiwi Tiafahmi ,   Program Studi Manajemen Aset, Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Published: April 2024

Braga Street is a commercial area consisting of road corridors and pedestrian paths. Ideally, optimally functioning public spaces have the best quality so that they have the carrying capacity of community activities. Increasing the activities of urban communities creates many ideas, collaborations, and businesses that support economic growth. To realize the effectiveness of public space, facility assets in public space are the main factor that affects the quality of public space. Evaluation of facility assets on Jalan Braga, Bandung is needed to assess the quality of its assets. The evaluation was carried out using the Public Space Quality Index (PSQI) method. The quality of facility assets is assessed based on aspects of accessibility, maintenance, attractiveness, comfort, safety and security. From the evaluation results, accessibility aspects are categorized as quality class A (highest), maintenance aspects are quality class B (high), attractiveness aspects are categorized as quality class A (highest), comfort aspects are categorized as quality class B (high), and safety and security aspects are categorized as quality class B (high). Overall, Jalan Braga's facility assets are categorized as quality class B (high).
Tipologi Natas: Ruang Publik Tradisional di Wilayah Manggarai
Authors:   Fakultas Psikologi, Universitas Gunadarma, Prabowo Hendro , Purnami Wahyuni ,   Universitas Katolik Indonesia Santu Paulus, Ruteng, Manggarai, Naingalis Rosarius ,   Yayasan Puspita Bangun Bangsa (YPBB), Ruteng, Manggarai, Wahyudi Agung ,   Program Studi Teknik Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Gunadarma, Suparman Agus ,   Program Studi Teknik Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Gunadarma, Prakosa Wahyu ,   Program Studi Teknik Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Gunadarma
Published: April 2024

Natas is a public space in Manggarai with various forms. The shape and orientation of natas are influenced by parrots. This is based on the shape, orientation, location of the compang and the presence of mbaru. This research uses a qualitative descriptive method with the steps: identifying the typology of shape and orientation of natas through field observations and interviews as well as indirect observation via Google Maps and Google Earth, analyzing the relationship between natas, compang and mbaru, creating patterns and formulating shapes and orientations based on natas typology. The results of this research reveal the diversity of natas shapes with a dominance of circular shapes and a tendency to follow parrots spatially. Natas is a place of social activities and traditional ceremonies that represent the unity of the Manggarai community.
A Discourse on Brutalism Architecture: The Forgotten Architecture Style in Architecture Revolution
Authors:   Architecture Department, Faculty of Built Environment, University Malaysia Sarawak, Wahid Julaihi , Abdullah A. ,   Architecture Department, Faculty of Ekistics, University Malaysia Kelantan, Al Ansi Nashwan ,   Department of Architecture, College of Architecture and Planning, Qassim University, Titisari Ema Yunita ,   Department of Architecture, Faculty of Engineering, Brawijaya University, Hyder Afaq C. ,   Department of Architecture, College of Art and Engineering, Ajman University
Published: April 2024

This paper explores the Brutalism architectural style. This style became popular in the 1950-1970s with the start of experimentation with building materials in line with the social movements of that time. This research uses an exploratory approach based on a longitudinal study of similar studies. The discussion focused on the architects' revolutionary thinking towards unique designs through form manipulation and material exploration. The results of his work show the determination of form seekers, material experimentation, and the enthusiasm of young architects for monumental architecture. Massive and unadorned reinforced concrete frames, simplicity, minimal ornamentation, small windows, and rough surfaces are usually used for government buildings, institutions, and high-rise housing. The popularity of Brutalism spread to the Far East. The formation of Brutalist architecture in Malaysia left its mark on the urban landscape, but developed into a combination of architectural compositions in architectural pedagogy.
Komparasi Konsep Penciptaan Tempat dan Keterikatan Desa Kota Studi Kasus Kota Denpasar
Authors:   Jurusan Teknik Arsitektur, Fakultas Teknik dan Perencanaan, Universitas Warmadewa, Nurwarsih Ni Wayan , Putra I Nyoman Gede Maha ,   Jurusan Teknik Arsitektur, Fakultas Teknik dan Perencanaan, Universitas Warmadewa
Published: April 2024

This study aims to compare the concept of place creation and place attachment in Denpasar City, Bali. In the context of rapid urbanization, urban development is becoming increasingly important in maintaining cultural identity and environmental sustainability. The main problem in this study is the difference in understanding and implementation of the concept of place creation and the level of place attachment by communities that focus on rural and urban urbanization. The urgency of the research lies in the need to understand Denpasar City as a center of cultural and tourism activities, blending urban growth with cultural and environmental preservation. The analysis was carried out on a review of government archives in the form of narratives, observations of service use, purchase of goods and vehicle movements, as well as examination of physical and spatial components. The results showed variations in people's perceptions of the concept of place creation, focusing on cultural and environmental preservation. In addition, the degree of attachment to places is related to the active participation of the community in the preservation of the cultural and environmental heritage of the city. This research reveals the importance of integrating people's aspirations in urban planning as well as promoting cultural and environmental sustainability as an integral part of the development of a better Denpasar City.
Manajemen media komunitas Sleman Football
Authors: Gunawan Nur Rahmat , Setiawan Benni
Published: April 2024

Tujuan penelitian ini adalah mengetahui manajemen media komunitas Sleman Football. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Subjek penelitian ini adalah web media komunitas Sleman Football. Teknik pengumpulan data yang digunakan yaitu wawancara dan dokumentasi. Teknik keabsahan data yang digunakan adalah triangulasi sumber. Teknik analisis data yang digunakan adalah milik Miles Huberman yang terdiri dari empat tahapan yaitu pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Dari hasil penelitian dapat ditarik kesimpulan bahwa (1) Pada tahap perencanaan, pelaksanaan tujuan awal sudah terealisasi dengan baik, hal ini terlihat dari terlaksana tujuan pelayanan dan tujuan personal Sleman Football. (2) Tahap pengorganisasian, Sleman Football telah membentuk divisi kerja untuk memudahkan produksi konten sesuai bidang kerja. (3) Tahap pengarahan pada komuitas Sleman Football adalah komunikasi lewat rapat rutin setiap hari Selasa dan motivasi untuk berkontribusi bagi PSS Sleman menjadi hal yang berpengaruh bagi kinerja anggota. (4) Tahap pengawasan pada dilakukan terhadap konten artikel oleh pemimpin redaksi sebelum diunggah ke web. (5) Proses pembuatan program pada media komunitas Sleman Football dimulai dari mengelola produksi, mempromosikan hasil, manajemen keuangan, mengelola manusia dilakukan dalam sistem kerja yang terkoordinasi.
PENGARUH MOTIF PENGGUNAAN SECOND ACCOUNT INSTAGRAM TERHADAP KEPUASAN HIDUP
Authors: Rahma Safina , Suwarto Dyna Herlina
Published: April 2024

Penelitian ini bertujuan untuk mengetahui aspek-aspek yang mempengaruhi kepuasan hidup. Pada penelitian ini, aspek-aspek dari motif penggunaan second account Instagram dianalisis satu per satu pengaruhnya terhadap kepuasan hidup. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi pada penelitian ini yaitu mahasiswa Ilmu Komunikasi Universitas Negeri Yogyakarta Angkatan 2016-2018 yang memiliki akun utama dan second account Instagram. Setelah dilakukan pra survei, ditemukan populasinya yaitu sebesar 94 orang sehingga tidak dilakukan penarikan sampel. Hasil penelitian ini yaitu bahwa tidak ada pengaruh dari motif penggunaan second account Instagram terhadap kepuasan hidup karena angkanya sangat kecil yaitu 0,2%. Berdasarkan analisis yang dilakukan pada masing-masing aspek, ditemukan empat aspek yaitu pengetahuan tentang orang lain, keren, interaksi sosial, dan hiburan memiliki pengaruh positif terhadap kepuasan hidup. Aspek lainnya yaitu dokumentasi serta eksperimen dengan media baru dan hobi memiliki pengaurh negatif terhadap kepuasan hidup. Sedangkan aspek kreativitas, ekspresi diri visual, dan penyampaian opini tidak memiliki pengaruh terhadap kepuasan hidup. Kata kunci: media sosial, Instagram, second account, motif, kepuasan hidup, Uses and Gratifications
PENGARUH PERSEPSI KONTEN REVIEW FILM INDONESIA PADA AKUN TWITTER @WATCHMENID TERHADAP MINAT PENONTON
Authors: Saputra Priambodo Diyon , Setiawan Benni
Published: April 2024

Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh persepsi konten review film Indonesia pada akun Twitter @WatchmenID terhadap minat penonton. Sebagai penelitian yang bersifat kuantitatif dengan menggunakan metode korelasional, penelitian ini memiliki jumlah populasi pada penelitian ini sebanyak 50.000 orang, penentuan sampel berdasarkan lima kali jumlah pertanyaan dalam kuesioner sehingga diperoleh sampel sebanyak 140 orang. Hasil menunjukkan angka 0,613 yang artinya besar korelasi atau ada pengaruh antara persepsi konten review film Indonesia pada akun Twitter @WatchmenID dan minat penonton yang sangat kuat mendekati angka 1. Dengan demikian Ha yang menyatakan terdapat pengaruh antara persepsi konten review film Indonesia pada akun Twitter @WatchmenID terhadap minat penonton diterima, dimana pengaruh yang diberikan sebesar 38% sedangkan 62% dipengaruhi oleh faktor lainnya.Kata Kunci : Twitter, WatchmenID, Konten Review, Minat Penonton
STRATEGI KOMUNIKASI PEMASARAN TAMPAN STREETBAR MUNTILAN
Authors: Vennamiati Deci , Widiarti Pratiwi Wahyu
Published: April 2024

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Tampan Streetbar Muntilan dan mengetahui hambatan-hambatan yang dihadapi Tampan Streetbar Muntilan dalam merealisasikan strategi komunikasi pemasaran. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Penentuan informan menggunakan teknik purposive sampling. Informan dalam penelitian ini yaitu owner, staf marketing, dan pengunjung. Teknik pengumpulan data menggunakan wawancara, observasi, dan kajian dokumen. Pemeriksaan keabsahan data dilakukan dengan triangulasi sumber. Analisis data menggunakan Model Miles Huberman yang meliputi, pengumpulan data, reduksi data, sajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan 1) Strategi komunikasi pemasaran meliputi, a) audiens sasaran Tampan Streetbar yaitu pelajar/mahasiswa dan ibuk/bapak-bapak, dengan rentan usia12-40 tahun, b) tujuan yang ingin dicapai adalah untuk mempromosikan produk Tampan Streetbar khususnya menu-menu baru, c) pesan yang disampaikan terkait promosi produk dan menu baru, disampaikan melalui media sosial Instagram, d) saluran komunikasi melalui barista dan Instagram, e) anggaran komunikasi pemasaran disesuaikan dengan tujuan dan jenis saluran komunikasi yang dipilih, f) bauran komunikasi pemasaran yang digunakan yaitu iklan melalui Instagram Ads; promosi penjualan melalui promo diskon, promo Go-Jek, dll; personal selling melalui barista; direct marketing melalui pameran dan Instagram, g) mengukur umpan balik dilakukan dengan melihat data hasil penjualan, h) Tampan Streetbar belum mengimplementasikan IMC. 2) Hambatan dalam implementasi strategi komunikasi pemasaran yaitu kurangnya kemampuan akan teknologi, desain grafis, dan mengelola akun Instagram.Kata kunci : Strategi, Komunikasi Pemasaran, Bauran Komunikasi Pemasaran, Tampan Streetbar
REPRESENTASI BUDAYA BALI DALAM IKLAN YOU-C1000 VERSI “HARI BAHAGIA” (ANALISIS SEMIOTIKA ROLAND BARTHES)
Authors: Fahrudin Putu , Suranto Suranto
Published: April 2024

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan representasi budaya Bali yang terdapat dalam iklan You-C1000 versi Hari Bahagia. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Sumber data dalam penelitian ini meliputi sumber data primer dan sekunder. Sumber data primer didapatkan dari iklan televisi You-C1000 versi hari bahagia, sedangkan sumber data sekunder diperoleh melalui studi pustaka. Pengumpulan data dilakukan dengan observasi langsung dengan menyaksikan dokumentasi berupa video iklan, baik melalui televisi maupun You Tube. Validitas data pada penelitian ini menggunakan triangulasi sumber, dengan cara membandingkan data dari scene, narasi dan tagline. Analisis data menggunakan teknik analisis semiotika Roland Barthes dengan perbandingan konotasi, denotasi, serta mitos. Hasil penelitian ini menunjukkan : 1) Visualisasi iklan You-C1000 versi Hari Bahagia bercerita tentang masyarakat Indonesia yang saling membantu satu sama lain dalam perayaan pernikahan, serta masih menjaga budaya gotong royong saat acara pernikahan tersebut berlangsung. Dalam scene, gambaran visual iklan diwakili oleh pernikahan adat Bali, Jawa serta pernikahan modern. 2) Representasi budaya Bali dalam iklan You-C1000 versi Hari Bahagia disampaikan melalui scene-scene dalam iklan yang menggambarkan makna realitas perayaan pernikahan adat di Bali, yaitu kuatnya rasa kekeluargaan serta masyarakat yang masih memegang teguh adat dan budaya. Kata Kunci : You-C1000, Representasi, Budaya, Semiotika Roland Barthes, Budaya Bali
POLA KOMUNIKASI HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 YOGYAKARTA DALAM MEMBANGUN CITRA
Authors: Muhammad Rizal Fahmi , Suranto Suranto
Published: April 2024

Penelitian ini bertujuan untuk mendeskripsikan pola komunikasi Humas PT Kereta Api Indonesia Daerah Operasi 6 Yogyakarta dalam membangun citra. Penelitian ini merupakan jenis penelitian deskriptif dengan pendekatan kualitatif. Informan dalam penelitian ini dipilih secara purposif yaitu Manajer, Asisten Manajer, Railfans dan Penerima CSR. Pemeriksaan keabsahan data dalam penelitian ini dengan menggunakan triangulasi sumber. Pengumpulan data dilakukan dengan wawancara, Analisis data menggunakan model Miles Huberman dalam penelitian ini meliputi reduksi data, penyajian data, dan penarikan kesimpulan Hasil penelitian menunjukan bahwa pola komunikasi Humas PT Kereta Api Indonesia Daerah Operasi 6 Yogyakarta Klaten dalam membangun citra sebagai berikut: 1) Pola Komunikasi Primer Humas dimulai dari lingkup internal yaitu dengan memberi informasi kepada pegawai PT KAI. Sementara itu pada lingkup eksternal humas juga menerapkan pola komunikasi primer yaitu ketika memberi bantuan CSR, 2) Pola komunikasi  sekunder humas PT KAI Daop 6 menggunakan media untuk memberi informasi sekaligus membangun citra. Media yang digunakan adalah media iklan, internet, media cetak juga pers, 3) Pola komunikasi linier humas PT KAI Daop 6 berusaha memberikan informasi pada internal maupun eksternal dengan cara memberi himbauan melalui media atau tidak melalui media, 4) Pola Komunikasi Sirkuler Humas PT KAI Daop 6 adalah ketika humas menangani dan menindaklanjuti complaint. Kata kunci: Pola Komunikasi, Humas, Citra Perusahaan, PT KAI Daop 6  Yogyakarta
MANAJEMEN PRODUKSI PROGRAM ACARA TELEVISI ON THE SPOT TRANS 7
Authors: Asmoroweni Ainun Rahma , Setiawan Benni
Published: April 2024

Tujuan penelitian ini adalah untuk mengkaji manajemen produksi yang dilakukan oleh tim produksi program On The Spot Trans 7 untuk mempertahankan eksistensinya. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan metode in-depth interview. Obyek penelitian ini yaitu manajemen produksi program On The Spot yang tayang setiap hari di stasiun televisi Trans 7. Data penelitian ini diperoleh melalui wawancara, studi dokumen, dan observasi. Semua data yang diperoleh kemudian dianalisis menggunakan triangulasi metode dengan cara mengaitkan hasil sumber data satu dengan yang lainnya untuk diambil kesimpulan. Hasil dari penelitian ini menunjukkan bahwa manajemen produksi program On The Spot mengedepankan informasi unik dan viral yang sedang menjadi perhatian masyarakat. Produksi program acara dilakukan tanpa memperhatikan nilai dan pesan terhadap penonton yang diklasifikasikan program acara On The Spot sesuai Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3 SPS) yang ditetapkan Komisi Penyiaran Indonesia (KPI) sebagai regulasi penyiaran di Indonesia. The purpose of this study was to examine  the production management carried out by the production team of On The Spot Trans 7 program to maintain its existence. The approach used in this research is qualitative with the in-depth interview method. The object of this research is the production team management of On The Spot program which airs every day on the Trans 7 television station. The data of this study were obtained through interviews, document study, and observation. All obtained data were then analyzed using source triangulation by linking the results of one data source with another to draw conclusions. The results of this study indicate that the production management of On The Spot program puts forward unique and viral information that is becoming the public's attention. Production of program programs is carried out without paying attention to values and messages to viewers which are classified as On The Spot programs according to Broadcast Code of Condact and Broadcast Program Standards  set by Indonesian Broadcasting Commision as broadcasting regulations in Indonesia.
REPRESENTASI BUDAYA JAWA PROGRAM ACARA ANGKRINGAN DI TVRI STASIUN YOGYAKARTA
Authors: Ramadhan Twista Gilang , Suranto Suranto
Published: April 2024

Abstrak            Penelitian ini bertujuan untuk mengetahui representasi Budaya Jawa yang ditampilkan dalam program acara Angkringan di TVRI Jogja. Penelitian ini menggunakan pendekatan  penelitian kualitatif deskiptif. Subyek penelitian adalah Program Acara “Angkringan” di staisun TVRI Jogja. Teknik pengumpulan data menggunakan dokumentasi dengan metode purposive sampling. Keabsahan data dalam penelitian ini diuji dengan peer validation. Penelitian ini menggunakan teknik analisis isi semiotika model John Fiske untuk menganalisis representasi Budaya Jawa dalam program acara Angkringan di TVRI menggunakan kode-kode sosial yaitu, level realitas, level representasi, dan level ideology. Hasil penelitian menunjukkan bahwa representasi Budaya Jawa Acara Angkringan di TVRI Stasiun Yogyakarta adalah aktualisasi nilai-nilai yang terkandung dalam Budaya Jawa. Beberapa nilai luhur Budaya Jawa pada seluruh episode tahun 2019 yaitu Memayu Hayuning Bawana, Ibu Bumi Bapa Akasa, Bandha Titipan Nyawa Gadhuhan Pangkat Sampiran, Aja Ketungkul Marang Kalungguhan Kadonyan Lan Kemareman, Ana Dina Ana Upa, Ngelingana Tembe Mburine, Ngunduh Wohing Pakarti. Representasi tersebut dapat dilihat dari setiap pengadeganan, penokohan, watak, kostum, setting, dan tata kamera (misse en scene).Kata kunci: Budaya Jawa, nilai luhur, representasi, John Fiske, Program Angkringan Jogja Abstract            This study aimed to determine the representation of the great value of Javanese culture that is displayed in the Angkringan program on TVRI Jogja. The method used in this research is qualitative descriptive method. The subject of this research is Angkringan program on TVRI Jogja. The data collected by documentation and purposive sampling method The validity of the data in this study was tested by peer validation. This research uses the John Fiske model of semiotic content analysis technique to analyze the representation of Javanese culture in the Angkringan program on TVRI using social codes, namely, the level of reality, the level of representation, and the level of ideology. The results show that there are also representations of the eight noble features of Javanese culture, namely Memayu Hayuning Bawana, Ibu Bumi Ayah Akasa, Bandha Titipan Nyawa Gadhuhan Pangkat Sampiran, Aja Ketungkul Marang Kalayaan Kadonyan Lan Kemareman, Ana Dina Ana Upa, Ngelingana Tembe Mburine, Ngunduh Wohing Pakarti. There are all the episodes in 2019. This representation can be seen from each modeling, characterization, character, costume, setting, and camera system (misse en scene).Kata kunci: Javanese culture, great value, representation, John Fiske models, Angkringan on TVRI Jogja
MANAJEMEN REDAKSI AKUTAHU DALAM MENGELOLA KONTEN ADVERTORIAL
Authors: Akmal Muhammad Farhan
Published: April 2024

Abstrak            Penelitian ini membahas Manajemen Redaksi Akutahu dan konten advertorial serta pagar api/batasan yang dibuat. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen redaksi Akutahu dalam merancang dan mengemas konten advertorial dalam bentuk infografis dengan kanal bernama Ragam. Hasil penelitian ini ada tiga hal. Pertama manajemen yang dijalankan oleh perusahaan media Akutahu variatif. Manajemen Akutahu tetap menjalankan POAC (Planning, Organizing, Actuation dan Controlling) namun tidak baku. Kedua manajemen pengelolaan advertorial dilakukan melalui tiga tahapan yaitu pra content, black box dan payment. Ketiga Batasan advertorial ada pada tahap pra content dan black box. Batasan atau pagar api antara advertorial dan berita itu tipis karena dinamakan sebagai konten. Advertorial yang diproduksi Akutahu memiliki nilai khusus yaitu positif, relevan serta bermanfaat bagi pembaca.Kata kunci: Manajemen redaksi, pagar api dan advertorialAbstract            The This study discusses Akutahu's Editorial Management and advertorial content as well as the fire fences/boundaries created. This study aims to find out how the Akutahu editorial management in designing and packaging advertising content in the form of infographics with a channel called Ragam. The results of this study are three things. The first management run by the media company Akutahu was varied. Akutahu's management continued to implement POAC (Planning, Organizing, Actuation and Controlling) but not standard. Both advertorial management are carried out through three stages, namely pre content, black box and payment. The third limitation of advertorials is at the pre content and black box stages. The boundary or fire fence between advertorials and news is thin because it is as content. Advertisements produced by Akutahu have a special value, namely positive, relevant, and useful for readers. Keywords : Editorial management, fire wall and advertorial
REPRESENTASI IDENTITAS HOMOEROTISME DI MEDIA SOSIAL (STUDI NETNOGRAFI PADA YAOI ROLEPLAY VIA MEDIA SOSIAL LINE)
Authors: Rahayu Arni Arta , Widiarti Pratiwi Wahyu
Published: April 2024

Heteronormativitas diakui dalam norma sebagai sebuah seksualitas yang normal. Homoseksual yang merupakan antitesis dari heteronormatifitas menjadi terbatas di dalam ruang publik. Media sosial kemudian menjadi lahan baru bagi homoseksual untuk berekspresi dan merepresentasikan diri. Penelitian mengenai  Representasi Identitas Homoerotisme di Media Sosial (Studi Netnografi pada Yaoi Roleplay via Media Sosial Line) merupakan penelitian yang mengeksplorasi representasi identitas homoerotisme di dalam permainan roleplaying via media sosial Line. Penelitian mengenai identitas yaoi roleplayer dilakukan dengan pendekatan kualitatif dan metode netnografi atau etnografi virtual. Dalam melakukan penelitian netnografi ini, peneliti turut menjadi subjek dengan menjadi salah satu pemain roleplay di media sosial Line. Dalam penelitian ini, diketahui bahwa yaoi roleplay memanfaatkan fitur Line untuk merepresentasikan identitasnya secara lebih terbuka. Dalam interaksi dalam roleplaying, fitur Line digunakan untuk mengidentifikasikan perannya dalam sebuah hubungan homoseksual.Kata Kunci : Yaoi Roleplayer, Identitas Homoerotis, Representasi, Line, Performativitas AbstractHeteronormativity is claimed as a legal norm about sexuality. As the antithesis of that norms, homosexuality being restricted.Then, social media becomes new place for their freedom. Research about Homoerotic Identity Representation in Social Media (Netnographic Study on Yaoi Roleplay via Social Media Line) is a study that explores homoerotic identity representation in roleplaying games via Line social media.   Research on the identity of yaoi roleplayers is carried out using a qualitative approach and netnographic or virtual ethnography methods. In conducting this netnographic research, the researcher also became the subject by being one of the roleplay players on Line's social media. As the result of this research, known that yaoi roleplay utilizes the Line feature to represent its identity more openly. In interactions in roleplaying, the Line feature is used to identify its role in a homosexual relationship.Keyword: Yaoi Roleplayer, Line, Identity of Homoerotism, Representation, Gender Performatifity