bluuebunny/crossref_metadata_2025 huggingface dataset:
Біохімічні показники крові та морфофункціональний стан печінки експериментальних щурів, які зазнали дії наночастинок сульфіду свинцю у різні терміни дослідження
Authors: Омельчук С. Т. , Алексійчук В. Д. , Сокуренко Л. М.
Published: November 2023

У процесі біохімічного дослідження встановлено, що при короткочасній дії (30 введень) наночастинок сульфіду свинцю розміром 10 і 30 нм та іонної форми свинцю розміром 400 нм першою реагує аланінамінотрансфераза, а при тривалій дії (60 введень) збільшується активність обох ферментів з однаковою інтенсивністю, що підтверджується значенням коефіцієнта де Ритіса, який не має статистичних відмінностей від контролю. Морфологічне дослідження підтверджує ці дані: виявлені дистрофічні зміни гепатоцитів, реактивні зміни строми і судинних реакцій. Доведено, що вираженість метаболічних і морфологічних порушень в печінці підвищується із збільшенням тривалості надходження наночастинок свинцю.
Переселення селян з перенаселених регіонів України до Сибіру у 20-х роках XX ст.
Authors: Денисюк Алла
Published: November 2023

The article analyzes the land distribution and resettlement of Ukrainian peasants in the 1920s, pointing out the difference in land allocation and its impact on economic activity. The reasons and consequences of the mass migration to Siberia as a possible way out of difficult conditions, including civil war and famine, are noted. The author discusses the importance of this resettlement in alleviating food problems and outlines the government's strategies in this context. The author also highlights the role of Siberia as a consumer of agricultural machinery and the opportunities for industrial development in the region. The author emphasizes the problems of the efficiency of agricultural development of new lands and the conflicts that arose due to the lack of resources and claims to vacant land. The author identifies the directions of resettlement and its consequences, in particular, the choice of the direction of relocation, problems with settlement and the ban on resettlement to Siberia
A Case Study of Radha Krishna Temple Muzaffarabad: Art and Architecture
Authors: Saba Noor Us , Nawaz Sohail , Anwar Adnan
Published: November 2023

The capital of Azad Jammu and Kashmir is Muzaffarabad, a city that has had a significant historical impact that continues now. Its rich cultural past reflects its unique heritage and historical influences because it is the capital of Azad Jammu Kashmir and is located on historic traveller routes.The district is home to many historical sites that provide proof of its prior civilizational history. Any civilization's living monuments and architectural remains represent the legacy and historic importance of the area. The buildings and construction techniques are passed down through the architectural monuments and ruins, but they also transmit the practices, traditions, and religious beliefs of the different cultures. With the current study, two important aspects of the Hindu legacy that exists in the city's core are covered in depth. The architectural components come first, followed by the interior paintings and frescoes painted inside the temple.
Impacts of Working Capital Management on Profitability: A Case Study on Pakistan Cement Sector
Authors: Zia Haniya , Rahim Adeel , Haider Maqsood
Published: November 2023

This study examined ten cement businesses that are listed on the Pakistan Stock Exchange (PSX) to determine the impact that working capital management has on a company's profitability. A systematic selection technique was used to choose every tenth of Pakistan's cement industry for the study. The websites of these cement businesses' annual reports were used to gather primary data. Financial ratios were used in the study and quantitative data analysis was used to determine whether the link between the variables was positive or negative. Since a variety of factors also affect return, we added the control variables of firm size (sales log) and sales growth. According to study findings, the Payable Deferred Period (PDP) has a favourable influence on profitability, the Return on Assets has a negative impact on the inventory collection period, and the Receivable Collection Period and PDP are independent variables, but their relationship is not very strong.
Experimental Investigation of Protection Method for Detection of Cloning Attack on Paper Certificates
Authors: Flaksman D.
Published: November 2023

A method of paper certificate protection against a cloning attack is investigated, that was proposed recently theoretically in a paper of the same author. This method is based on the use of digital watermarks. In order to extend watermark approach to a protection against cloning attacks, it has been suggested to execute estimation of the noise power which appear during the image scanning and printing. Algorithms of embedding and extraction of watermarks out of the images are presented along with a method of detecting of the cloning attack after scanning and printing by an attacker. Numerical results of the experiments for the error probabilities of a cloning missing and a false alarm are also presented and are in agreement with theoretical results obtained before.
Italian Zero: A Comparative History
Authors: Petrocchi Alessandra , Maiden Martin
Published: November 2023

The aim of this paper is to provide the first comparative, corpus-based description of the linguistic history of the Italian numeral-word zero. We show that the formal and semantic development of zero is far more complex than has been assumed and that it is intertwined
with the history of cifra, originally a medieval Latin name for the symbol ’0‘. Cifra has received little attention from linguists despite the fact that its semantic development as a polysemous word is still reflected in modern Italian and in some of the other languages
here explored. We examine the occurrence of these words in the context in which numerals for the symbol ’0‘ originated, namely the mathematical register, and then consider their uses in non-mathematical sources. We employ diachronic and synchronic analysis, both intragenre (within
mathematical writings) and intergenre, and provide a comparative perspective by placing side-by-side works written in a variety of languages which have so far only been studied separately. Our theoretical observations and arguments cover both semantics and morphology. We argue that cifra
underwent productive word-formation processes which created new lexemes via derivation and that its semantic development is a kind of expansive synecdoche. We also set out the challenges encountered in trying to explain the form zero.
The importance of the family history on the development of hypertension.
Authors: Abdul wahab Taghred H.
Published: November 2023

Background: High blood pressure is one of several risk factors that can increase your chance of developing heart disease, astroke, and other serious conditions.
Abdominal cocoon- A rare of sub acute intestinal obstruction- a case report.
Authors: Gatea Hasan K. , Gatea Hasan K. , Al gailani Faik T.
Published: November 2023

Abstract
this is a case report of abdominal cocoon also referred to as sclerosing encapsulating peritonities in 32 year-old female patient who presented to us with history of recorrent abdominal pain ,
Attenuation of the cardiovascular response during rigid bronchoscope a comparative study using intravenous lidocaine and sublingual glyceryl trinitrate
Authors: Ahmed Muhanad A.
Published: November 2023

Background: one of the complications of rigid bronchoscope is the cardiovascular responses that may carry a dangerous drawback during and after the procedure. Prevention and control of these events will be crucial, especially for the old and cardiovascular debilitated patients.Objective: The study aims to control and attenuate the unwanted hemodynamic responses to the rigid bronchoscpe using intravenous lidocaim and GTN.Method: a study was performed on three groups of patients undergone a diagnostic procedure of bronchoscope. Each group consists of 20 patients at the same age and relatively similar pathology. The three groups (group one, two and three) received lidocaine, glyceryltrinitrate and no drug respectively. The changes in mean arterial pressure, heart rate and rhythm were taken and monitored. Several readings were taken through a five to ten minutes interval and at recovery. The doses are calculated equally for all patients.Results: marked changes were noticed in mean arterial pressure which has been increased especially during the introduction of the instrument through the trachea. The same were happened for the heart rate, which increased tremendously at the same intervals. The same was applied for the rhythm. Lidocaine has attenuate the change in the rhythm, while the glyceryl trinitrate prevented the high elevation in mean arterial blood pressure more than the other drug did.Conclusion: Hemodynamic responses to the rigid bronchoscope, can be attenuated and blunted by the usage of anti-arrhythmic drug (lidocaine) and the vasodilator glyceryl-trinitrate, intravenously and sublingual respectively. Lidocaine I.V given 3 – 5 minutes prior to the procedure will protect the heart from grand changes in its rhythm. And to a lesser extent control the high elevation in mean arterial pressure. Glyceryl-trinitrate (GTN). The two drugs successfully attenuate the hemodynamic responses to the tracheal instrumentation by the rigid bronchoscope.
Bilder von gewünschten Kindern. Einzelfallanalyse eines Kinderwunschratgebers
Authors: Kluge Markus
Published: November 2023

Wenngleich Bilder von Kindern einen wichtigen Zugang der Kindheitsforschung darstellen, steht eine Untersuchung von Bildern, die in der Phase einer ungewollten Kinderlosigkeit bedeutsam werden, bislang aus. Im Rahmen der Einzelfallanalyse eines Kinderwunschratgebers werden fünf Bilder von gewünschten Kindern – das imaginierte, das ungewisse, das gezeugte, das temporäre und das geborene Kind – herausgearbeitet und auf ihren Stellenwert für die Adressierungen von Paaren mit unerfülltem Kinderwunsch hin befragt. Dabei zeigt sich, dass diese einen zentralen Baustein in der ambivalenten Argumentation und im Vermittlungsanliegen einer umfassenden Selbstsorge spielen.
ESSENTIAL FEATURES OF THE NATIONAL OLYMPIAD MOVEMENT IN RUSSIA
Authors:   Moscow State Institute of International Relations of the Ministry of Foreign Affairs of Russia (university), Gulov А. P.
Published: November 2023

Introduction. School Subject Olympiads are academic competitions held worldwide on an annual basis. Interest in competitions aimed at developing creative abilities within the framework of research activities is manifested in more than 100 states. The relevance of the study is due to the increasing mass participation in intellectual competitions and high stakes in the form of academic bonuses for admission to institutions of higher education. Purpose. The purpose of our research is to study the specific features of the Olympiad movement in Russia, on the basis of which common hallmarks of Olympiads are distinguished. Materials and methods. Methodologically, we rely on the principles of systemic, activity, axiological and cultural approaches. The theoretical methods of research include the study of scientific literature on the topic, generalization, classification; empirical methods include content analysis of test materials and study of the regulatory framework for Olympiads in the Russian Federation. Results. As a result of our research, we managed to point out the essential characteristics of the Olympiad as a pedagogical phenomenon, while determining the essence of this intellectual competition. Conclusion. Thus, the study highlights the features of the Olympiad as a pedagogical phenomenon. Theoretical significance is refracted in the nomination of the original definition of the Olympiad, which is based on the features of the modern Olympiad movement in Russia. Practical significance lies in the ability to rely on the results obtained in further studies, as well as to operate with an updated term in the regulatory documentation.
THE CHILDHOOD VALUE POTENTIAL IN THE CONTEXT OF THE NATIONAL SECURITY STRATEGY
Authors:   Transbaikal State University, Shibanova N. M.
Published: November 2023

Introduction. The article substantiates the research relevance of the problem of a country’s national security dependence on the childhood value potential, which is formed in modern socio-cultural conditions. The purpose of the research is to determine the essence of the childhood value potential, its relevant characteristics as one of the conditions for ensuring national security. The author analyzes the threats to Russia’s national security, which, among other things, lie in the sphere of influence on the modern childhood value potential and the imposition of values and worldview positions on the children’s community that contradict traditional Russian spiritual and moral values. The research is based on the assumption that the childhood value potential will act as a strategic resource of the country’s national security if, functionally, childhood is the bearer of traditional Russian spiritual and moral values and will be ready to reproduce the value foundations of the future society. Materials and Methods. The methodological basis of the research was the axiological, sociocultural, and interdisciplinary approaches. General logical research methods (analysis, synthesis, generalization, analogy, modeling, etc.) were used for the purposes of the research. These methods ensured the complexity, consistency, and integrity of the research subject presentation and the possibility of forming the author’s view and scientific substantiation of the main aspects of the research. Results. As a result of the research, the author substantiates the dependence of the country’s national security on the childhood value potential, as a promising problem for scientific development. The author’s definition of the concept of “childhood value potential” in the context of current and future semantic understanding is proposed in the following interpretation: the childhood value potential is the childhood axiosphere in the set of value orientations, needs, motives, and forms of behavior and activity based on traditional Russian spiritual and moral values, which is being transformed in the process of growing up (moving towards the world of adults) into a Russian society valuable resource and determining the sustainability, efficiency, and security of national development in the future. The author considers modern educational trends and practices that purposefully ensure the consolidation of traditional Russian spiritual and moral values in the children’s community to be systemic measures of influence on the childhood value potential. Discussion and conclusion. The results obtained indicate the need for further study of the childhood value potential as a strategic resource for Russia’s national security. The materials and results of the research can be used for the scientific development of childhood problems, the methodology of education, as well as the training and retraining of teaching staff.
ANXIETY AND COMMUNICATION PERSONALITY TRAITS
Authors:   St. Petersburg State University, Zashchirinskaya O. V. , Ogareva E. I. ,   North-West Institute of Management, Russian Academy of National Economy and Public Administration, Nikiforov A. A. ,   Russian Christian Humanitarian Academy named after F. M. Dostoevsky
Published: November 2023

. Introduction. The article is devoted to a conceptualization of anxiety within the context of a person’s communicative and interpersonal traits. This phenomenon takes into account the psychohistory of childhood and the presence of psychotraumatic situations in adulthood. The source of anxiety and fear can be real or imaginary. However, personal perception and the formation of anxiety as a stable mental reaction are influenced by the communicative context. The lack of a safe psycho-emotional environment provokes the development of anxiety. Methods. We used such theoretical methods as analysis, synthesis, generalization, comparison. Results. The article presents the conceptualization of the anxiety phenomenon as a communicative trait of a personality. The basic approaches to its study distinguished in researches at different stages of the development of a psychological science are described. Conclusion. As part of the individual’s desire to overcome discomfort, specific strategies for psychological defense are developed. Anxiety arises as a personal construct that implies a tendency to experience a destabilizing nature. In the field of communications and personal interaction, anxiety forms a communicative maladjustment, regardless of the etiology of anxiety. The experience of traumatic communication is reinforced by a system of compensatory defensive manifestations, creating the basis for the emergence of obstacles in communication and the implementation of significant activities. Anxiety becomes a systemic trait of the personality against the background of destructive communication.
STUDY OF THE POSSIBILITIES OF SPEECH HEARING DEVELOPMENT IN NOISE CONDITIONS IN PRIMARY SCHOOL STUDENTS WITH HEARING IMPAIRMENT
Authors:   Saratov State University, Gorina E. N.
Published: November 2023

Introduction. The article presents the results of the study that substantiates the necessity and expediency of introducing into the methodology for the development of auditory perception of students with hearing impairments of primary school age work on the development of speech hearing in noise conditions (selective hearing). Materials and Methods. The content of the article is based on the study of the possibilities of developing speech hearing using noise interference in 4th grade students with a severity of hearing loss of the 3rd and 4th grades. The pedagogical experiment was used as the main research method. The diagnosis of the level and features of the development of auditory perception in conditions of additional noise, as well as the development and implementation of a set of remedial classes on the development of selective hearing, are based on the methods of L.P. Nazarova and E.P. Kuzmicheva. Results. The revealed insufficient level of development of speech hearing in the experimental sample with background noise served as the basis for the preparation and implementation of a set of remedial classes for the development of selective hearing. The effectiveness of the work carried out was confirmed by a qualitative and quantitative analysis of the data obtained. Discussion and conclusion. The positive dynamics of the development of speech hearing in noisy conditions constitute grounds for the expediency of the presented work. Its practical significance, confirmed by us, allows us to recommend a set of corrective exercises for implementation in the classroom for the development of speech hearing in children with hearing impairments of primary school age.
Prospects for the development of exports of sugar and sugar products
Authors: Bannikova Natal'ya , Vorob'eva Natal'ya , Kostyuchenko Tat'yana Nikolaevna
Published: November 2023

Abstract. The purpose is to study the current state and features of the development of the world sugar market, develop proposals for supporting exports in the commodity group “Sugar and sugar confectionery” at the regional level in the new conditions of foreign economic activity. Methods. In the course of the study, statistical, analytical, graphical methods, Porter's 5 competitive forces analysis method, as well as regression analysis and expert survey methods were used. Results. This study clarifies the parameters of the global market for sugar products; the competitive positions of Russia in the studied market were analyzed taking into account the situation in 2022, the rating of regions in the export of sugar products was considered, in particular, the state of exports in the Stavropol Territory was studied. Based on the theory of M. Porter, strategies for entering foreign markets in the context of the Sugar and Sugar Confectionery segments were determined and measures for their implementation were proposed. A forecast was developed for further development in certain segments of foreign trade in sugar products in the world, in Russia and the Stavropol Territory, scenarios for the development of exports of sugar products in the Stavropol Territory were substantiated. The novelty of the results lies in clarifying the positions and prospects of Russian exports in the new conditions, taking into account the generalization of the opinions of experts at the regional and federal levels; substantiating of directions for choosing a competitive strategy for Russia when selling goods in the context of two segments (“Sugar” and “Confectionery from sugar”) on the world market; substantiation of the forecast values of exports of sugar and sugar confectionery in the world, Russia and the Stavropol Territory until 2025 using trend analysis; development of development scenarios as part of a strategy to increase the export of sugar and sugar confectionery in the Stavropol Territory.
The effect of non-root treatment with specialized leaf fertilizer on the qualitative indicators of the development of annual growth of grafted grape seedlings
Authors: Avdeenko Irina , Grigor'ev Aleksandr
Published: November 2023

Abstract. Relevance. Currently, in grape nursery breeding, pre-plantng treatment of the seedlings (in own-root culture) and the basal part of the grafting (with grafted culture) is used to increase the yield of seedlings. There is very little data on the use of modern complex fertilizers during stratification and at nursery in the production of grafted planting material, which reflects the relevance of our research. The purpose of the study is. the exploring of the foliar application of the agrochemicals “Fertigrain Foliar Plus” on the intensity of the development of the leaf surfase of the Siberian grape variety. Methods. The methods of setting up the experience and analyzing the data obtained were used in the work, which are generally accepted in the practice of nursery breeding. Results. With additional application of “Fertigrain Foliar Plus”, a significant increase in biometric indicators was observed, namely: the total length from 84 cm (c) to 150.7–171.7 cm; shoot maturation from 25.7 % (c) to 45.4–48.0 %, shoot diameter from 5.6 mm (c) to 8.3–9.0 mm and leaf surface area with 645.1 cm2 (c) to 1995.8–3382.0 cm2. With an increase in the number of treatments, the ratio of the number of leaves by fractions changed in the direction of increasing their size, namely (< 5; 5.1–10; > 10 cm): in the control – 1 : 5 : 0; with double processing – 1 : 12 : 4; with triple treatment – 1 : 9 : 8; with quadruple treatment – 1 : 6 : 12. With an increase in the number of treatment from 2 to 4 times, there was no increase in the number of leaves, however, the average leaf size increased significantly from 8.5 to 10.5 cm. Scientific novelty. For the first time in the conditions of the Rostov region, a modern growth stimulator “Fertigrain Foliar Plus” was studied during the foliar treatment of grafted grape seedlings on nursery-garden. Practical significance. The results of the research can be used in the practice of grape nursery to improve the adaptation of seedlings on nursery-garden, stimulate the development of the leaf area and the intensity of ripening, which is especially important for growing varieties with weak ripening.
The effectiveness of the use of biotechnological additives in the cultivation of broiler chickens
Authors: Neverova Ol'ga , Loretc Ol'ga , Gorelik Ol'ga
Published: November 2023

Abstract. Increasing the productivity of poultry, an important issue of ensuring the fulfillment of tasks under the Doctrine of Food Security. The purpose of the work was to study the effectiveness of the use of Ares biotechnological additive (dietary supplement) in the cultivation of broiler chickens for their weight growth, taking into account gender. Methods. Scientific and production experience was carried out in the conditions of the poultry workshop of the educational and experimental farm of the Ural State Agrarian University on the poultry of the Kobb 500 cross. The duration of the experience is 38 days. We studied the productivity of broiler chickens in terms of growth in comparison with the requirements of the cross standard, depending on gender. The live weight was determined by weighing 10 heads in each subgroup, selected by random sampling (5 heads of each sex). Results. All chickens, regardless of the group, increased their live weight with age, reaching 2632–2880 g by the end of cultivation, which meets the requirements of the cross standard. The highest live weight was obtained in the 2nd experimental group, where dietary supplements “Ares” were used in dry form in the amount of 300 g per 1 ton of compound feed (P ≤ 0.05). In all experimental groups, chickens were inferior to cockerels in terms of live weight at the end of the studies. The difference was significant at (P ≤ 0.05, 2nd experimental group; P ≤ 0.01, control and 1st experimental group, in favor of cockerels). Chickens from the 2nd experimental group significantly outperformed chickens from other groups in live weight at P ≤ 0.01 and P ≤ 0.05. Among the cockerels, the best results in achieving the maximum live weight during the research period were also achieved in the second experimental group, where the “Ares” biotechnological additive was used in dry form at a dose of 300 g/t. The scientific novelty of the work is determined by the fact that studies have been conducted in the context of the sex of broiler chickens and reference indicators of growth intensity in chickens of different sexes have been obtained when using the biotechnological drug “Ares”.
IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN THE CUSTOMER SERVICE SYSTEM
Authors:   University of Customs and Finance, Nebaba Nataliia , Kucher Marharyta ,   University of Customs and Finance, Mazur Kateryna ,   University of Customs and Finance
Published: November 2023

The article is devoted to the study of an integrated customer service system, its components and interaction with customers, which allows identifying problematic issues, determining the need for innovative technologies and developing effective strategies for their implementation. The publication examines specific innovative technologies used in the customer service system, studies the impact of innovative technologies on the customer service system, as well as analyses their effectiveness and opportunities for improving the quality of service and meeting customer needs, and also explores the concept and essence of innovative technologies in the hotel and restaurant business. The current system of customer service is analysed and the main factors influencing innovation activity are identified. The potential impact of the introduction of innovative technologies on customer satisfaction and retention is assessed, and approaches to developing an innovative development strategy are considered. Practical recommendations for the introduction of innovative technologies in the customer service system are developed and their impact on business efficiency is studied.
MARKETING TECHNOLOGIES FOR PROMOTING INNOVATIVE PRODUCTS WITH THE HELP OF BRANDING
Authors:   State Biotechnological University, Olinichenko Kateryna , Chmil Hanna ,   State Biotechnological University, Priadko Olha ,   State Biotechnological University
Published: November 2023

The article presents the results and conclusions of the pâté products market development analysis in Ukraine. Several key trends and directions of development can be identified in the pâté market in Ukraine:– consumers are paying more and more attention to the composition and quality of the product, that is why pâtés made from natural ingredients, without GMOs and preservatives are gaining popularity; more people are choosing plant-based products because of a conscious attitude towards animals and a desire to lead healthy lifestyle, therefore, new pâtés based on vegetable components are appearing on the market; pâté manufacturers offer consumers a variety of flavors and product types, including fish, meat and vegetable pâtés with various additives and seasonings; pâté manufacturers are increasingly paying attention to e-commerce and using social networks to sell their products – this leads to increased competition and lower prices; pâté manufacturers are beginning to pay attention to product packaging, choosing environmentally friendly and renewable materials for its production. Therefore, the market of pâté products in Ukraine is developing in the direction of increasing demand for natural and organic products, expanding the assortment and innovative products. The market analysis made it possible to assess the market capacity and the specifics of the production dynamics of pâté products as a whole.The obtained results of the questionnaire revealed a high commitment of consumers to buy health food products and change their eating habits; the main places of products sale and criteria that should be paid attention to during the innovative product development and promotion. The processing of survey data regarding the greatest value for consumers, which pâté products represent for them, made it possible to reveal the priority of emotional over rational motives of consumer choice. The profile of the target audience and means of promoting pâté enriched with calcium through the use of a protein-mineral additive to the market have been developed. The obtained results can be useful when forming the marketing policy of enterprises operating in the market of meat and meat products in the segment of the healthy food market, as well as for the formation of the marketing complex tools for bringing them to the market.
EFFECTIVE MARKETING AS A FACTOR FOR STRENGTHENING THE ECONOMIC SECURITY OF THE ENTERPRISE
Authors:   Lviv Polytechnic National University, Ruda Mariana , Kopytko Marta ,   Lviv State University of Internal Affairs
Published: November 2023

The article updates the essence of the concept of "economic security of the enterprise" taking into account the marketing component. The role of marketing in strengthening economic security at the micro level is determined, the factors of increasing the effectiveness of the marketing strategy and the influence of marketing 4.0 on the financial results and competitive position of the business entity are outlined. It is outlined that the basic goal of the economic security of the enterprise is to guarantee its stable and maximally efficient functioning in the present time and a high development potential in the future, taking into account the change in the situation in the business environment. The effective information and analytical support of the company's activity serves as a significant factor in strengthening its economic security, because it leads to more justified management decisions. It was proven the need to use marketing tools in order to increase the level of economic security of the enterprise, as well as define marketing measures and offer specific marketing solutions aimed at strengthening the economic security of the enterprise. This includes conducting marketing research, developing a marketing strategy using the Business Model Canvas, positioning the company, creating a client profile, and using CRM systems in the field of marketing management. System of external and internal influencing factors (threats) on the economic security of the enterprise and comparative description of marketing concepts from 1.0 to 4.0 were presented. The evolution of marketing concepts is usually considered in the following aspect: marketing 1.0 (product orientation), marketing 2.0 (consumer orientation), marketing 3.0 (person orientation and its values), marketing 4.0 (digital technology orientation). Recent trends indicate the need to adapt and implement a Marketing 4.0 strategy that focuses on integrating online and offline marketing channels to create a unique customer experience. Considering the strengthening of the role of the marketing component in the concept of "economic security of the enterprise", it should be noted that the market approach involves the stable development of the enterprise in the market in accordance with its chosen mission through the effective use of its own resources and available marketing opportunities. Accordingly, there is a tendency to increase sales volumes and, as a result, the company's profit.
FOREIGN STATE DEBT OF UKRAINE IN THE CONDITIONS OF WAR
Authors:   University of Customs and Finance, Razinkova Мila
Published: November 2023

The article is devoted to the assessment and analysis of the dynamics of external public debt and key indicators of external debt security of Ukraine for 2009 – July 2023. During the war, Ukraine is at a critical juncture where it must balance the imperative of post-conflict reconstruction with the need to manage external debt to ensure economic sustainability. The multifaceted nature of this challenge requires an integrated approach that encompasses policy coordination, diplomatic engagement, and in-depth economic analysis. The key emphasis in this study is on the analysis of the external public debt of Ukraine, in the context of the challenges caused by the war, highlighting the relationship between economic strategies and the needs of post-war reconstruction. The analysis of key indicators of external debt security proved a critical level of external debt burden. Based on the constructed Laffer curve, the threshold value of the ratio of external public debt to GDP is determined. The article is devoted to the study of theoretical and practical aspects of the assessment and analysis of external public debt and key indicators of Ukraine's external debt security, for the development of an effective external public debt management system and the transformation of public borrowing into a tool for post-war and post-war recovery of the country. The following scientific methods were used to achieve the goals of the scientific research: analysis and generalization – to study the current state of external debt security in Ukraine; comparison and compilation - for the analysis of the system of external debt security indicators; statistical analysis – to study the dynamics of debt security indicators and calculate an integral index based on them. Based on the analyzed dynamics of the external public debt, a conclusion was made about the "critical" debt load with peak values in 2014 (military conflict in certain territories of Donetsk and Luhansk regions), in 2020–2021 (overcoming the negative consequences of the global Covid-19 pandemic) and in 2022–2023 (military aggression of Russia from the beginning of 2022). To determine the threshold value of the indicator of the ratio of public debt to GDP, the construction of the Laffer debt curve is proposed. On the basis of retrospective analysis and modern challenges, key possible ways of improving approaches to the management of Ukraine's external public debt in the conditions of martial law are determined.
PRIMARY FACTORS SHAPING UKRAINE’S CUSTOMS AND TARIFF POLICIES AMIDST SHADOW ECONOMY
Authors:   State Tax University, Ishchuk Mykhailo
Published: November 2023

This study examines Ukraine’s shadow economy, specifically its customs challenges and tariff regulation. In the context of globalization, the study explores methodological enhancements proposed by scholars for measuring the shadow economy and its influencing factors, emphasizing export-import taxation and financial tax mechanisms. The study employs the mirror statistics method to analyze export-import operations and investigates the sectoral structure of taxable imports. Key product categories contributing significantly to shadow economic activity are identified. Customs policies, notably customs undervaluation, and their impact on tax base reduction are discussed. The article addresses the absence of digital indicators, explores methodological improvements, and focuses on export-import taxation. By analyzing sectoral structures and customs policies, the study seeks to enhance our understanding of the shadow economy’s dynamics and its relationship with customs and tariff regulation.
STRATEGIC ASPECTS OF INNOVATIVE DEVELOPMENT OF REGIONAL AGRIBUSINESS MANAGEMENT SYSTEMS
Authors:   Polissia National University, Lyashenko Ruzhena
Published: November 2023

The production of agricultural products is the main feature of the identification and assignment of the enterprise to the specified type of activity, and the criteria for the classification of agricultural enterprises into large, medium, small, and micro enterprises allow to structure the factors of their participation as agents of the formation of agro-food chains, the creation of added value, and, accordingly, to consider the peculiarities of functioning their management systems. Local agribusiness management systems require complex administration at the regional level, since small and medium-sized farms and agricultural enterprises do not have developed administrative systems for the development and implementation of agribusiness development strategies. The insufficient development of effective communications in the organization of interaction between the subjects of the regional agribusiness system, resulting in problems of incoherence in coordination (lack of well-established sales channels, low level of accessibility to financial and consulting services, lack of transparency in the provision of state support), necessitates the formation of effective agribusiness management mechanisms on regional levels. The potential of local administration of farms and agricultural enterprises requires the involvement of additional resources (financial personnel). Modern trends in the digitalization of managing the development of socio-economic systems encourage the search for innovative solutions that will allow unification of the coordination of local business networks. The chain of creation of the added value of agricultural products as an object of management should be formed using the algorithm for the formation of system management of agribusiness, which is integrated into the mechanisms of administration at the regional level and allows to ensure the synergistic effect of the coordinated interaction of farm managers and representatives of territorial communities. This will contribute to the formation of creative professional and competent mechanisms of administration at the regional level, the fixation of methods of their implementation and the formation of an innovative culture of regional administration.
COMPARATIVE CHARACTERISTICS OF LEAN- AND AGILE-METHODOLOGY OF SUPPLY CHAIN MANAGEMENT UNDER UNCERTAINTY
Authors:   Lviv Polytechnic National University, Shpak Yuriy , Ilnytskyi Viktor ,   Lviv Polytechnic National University, Andrukhiv Ihor ,   Lviv Polytechnic National University
Published: November 2023

The article identifies the main challenges in supply chain management in 2023. Factors influencing the choice and application of Lean / Agile methodology were also analyzed, their differences were outlined, and a Lean / Agile matrix was constructed, which can be used in supply chain management depending on the characteristics of supply and demand. It is reasoned that as a result, it will enable organizations to optimize operations, reduce costs, improve quality and increase customer satisfaction in a dynamic and competitive business environment. It is also important to understand how lean thinking and the agility method can strengthen and optimize the efforts of business structures in the field of digital transformation. The future of logistics is expected to be shaped by various trends and developments. The key aspects that can determine the future of logistics and the specifics of supply chain management are characterized. The main of them are: automation and robotics; artificial intelligence and machine learning; Internet of Things (IoT); sustainable business practices and green logistics; blockchain technology; customer orientation. The expediency of future implementation of a combined (hybrid) supply chain management methodology ("LEAGILE strategy"), which is a combination of both lean and agile supply chain management, is asserted. Speaking of synergy, combining Lean and Agile methodologies in supply chains can lead to the best results by leveraging the strengths of both approaches. Lean focuses on eliminating waste and increasing efficiency, while Agile emphasizes flexibility and the ability to respond to customer demands. By integrating these two approaches, organizations can achieve a balance between cost reduction and customer satisfaction. Some ways to combine Lean and Agile in supply chains for best results are outlined: 1. Demand-driven manufacturing; 2. Cross-functional collaboration; 3. Continuous improvement; 4. Partnership with suppliers; 5. Technology integration; 6. Flexibility in production; 7. Customer-oriented approach. It is worth implementing a situational approach to choosing a supply chain management methodology in conditions of uncertainty, taking into account the nature of demand, the product life cycle, marketing goals, etc.
Intercomparison of Six National Empirical Models for PM2.5 Air Pollution in the Contiguous US
Authors: Bechle Matthew J. , Bell Michelle L. , Goldberg Daniel L. , Hankey Steve , Lu Tianjun , Presto Albert A. , Robinson Allen L. , Schwartz Joel , Shi Liuhua , Zhang Yang , Marshall Julian D.
Published: November 2023

Empirical models aim to predict spatial variability in concentrations of outdoor air pollution. For year-2010 concentrations of PM2.5 in the US, we intercompared six national-scale empirical models, each generated by a different research group. Despite differences in methods and independent variables for the models, we find a relatively high degree of agreement among model predictions (e.g., correlations of 0.84 to 0.92, RMSD (root-mean-square-difference; units: μg/m3) of 0.8 to 1.4, or on average ~12% of the average concentration; many best-fit lines are near the 1:1 line).
ANALYSIS OF COMMUNICATION PATTERNS IN THE NEK NGEMANIS TRADITION THROUGH THE LASWELL COMMUNICATION MODEL
Authors: Gustin Gustin , Arifah Arifah , Putri Sekar , Fadillah Siti Nurul , Azpa Pani , Alnady Alphiry Mohammed Eprahim
Published: November 2023

Marriage traditions in Indonesia are rules regarding marriage based on the customs that exist in Indonesia. This wedding procession has its own customs in each region. This tradition is usually carried out by predecessors or ancestors in the area, so that marriage traditions in Indonesia have different forms. Unfortunately, now traditional marriage traditions have begun to fade with the times. The fading of existing culture is due to increasingly popular technological sophistication, so that people are more interested in the existence of the virtual world rather than preserving existing traditional culture. However, there is still a marriage tradition that persists in Indonesia, namely the marriage tradition of nek ngemanis in Pisang Hamlet, Kelapa Regency. This research aims to analyses the nek ngemanis marriage tradition in maintaining its existence through the Lasswell model of communication patterns. This qualitative research uses case study methodology with in-depth interviews and documentation as data collection methods. The results of the research prove that the nek ngemanis marriage tradition still survives today because there is an effective communication process in society by applying the Laswell communication pattern, namely who says what in which channel to whom with what effect. Based on these communication patterns, it was found that there are five important elements in communication, namely the communicator, message, communicant, media, and reciprocal effects. So, the results of this research show that the message conveyed and the inherent meaning of the nek ngemanis marriage tradition still exists amidst the current popularity of sophisticated technology.
Arte experimental y cultura de masas en los años sesenta. Sólida: poesía de consumo
Authors: Kogan Adriana
Published: November 2023

Desde mediados de los años cincuenta, parte del arte latinoamericano comenzó a manifestar un carácter experimental. La poesía y las artes plásticas empezaron a salirse de sus límites específicos (como la página, en el caso de la poesía, y el marco, en el caso de la pintura) para pasar a ocupar el espacio y convertirse en objetos en los bordes de la literatura, de la plástica, de la escultura, de la arquitectura y del diseño.  En este desdibujamiento de los límites fue decisiva la importancia del desarrollo acelerado de la cultura de masas en Brasil, que produjo una redefinición de límites entre espectador y productor, y entre estética y política. Wlademir DiasPino, por ejemplo, en su poema Sólida (1962) pone en escena varias cuestiones en torno a la noción de información, a través de la incorporación de los lenguajes de masas como material, produciendo una apertura hacia la práctica del consumo. En el presente trabajo analizo el poema Sólida a partir del planteo de que el poema produjo lo que llamo una poesía de consumo ya que, más que comunicar contenidos, busca transmitir información ilegible, poniendo el énfasis en la mera transmisión de códigos en sí misma.
Un libro de artista escrito con una máquina fotocopiadora: El poeta anónimo de Juan Luis Martínez
Authors: Andrade Kobayashi Megumi
Published: November 2023

En la década de los ochenta, Juan Luis Martínez (1942-1993) trabajó en la confección de un libro titulado El poeta anónimo. Antes de morir, dejó organizado el material en un archivador y, en el 2012, fue lanzado por la editorial brasileña Cosac & Naify. El poeta anónimo fue realizado casi por completo con fotocopias de textos e imágenes de libros, diarios y revistas. En este ensayo analizaré las características formales del libro y las huellas del proceso electrográfico de la fotocopia, con el fin de revelar aspectos clave de su confección. Doy cuenta de distintas estrategias que lleva a cabo Juan Luis Martínez, las cuales desestructuran nociones monumentales de autor, obra y libro. Además, planteo que El poeta anónimo puede ser comprendido como un libro de artista, a partir de la caracterización que plantea Johanna Drucker en su reconocido estudio The Century of Artists' Books."Este artículo forma parte del Proyecto CAI 2018 “Fotolibros fotocopiados: reflexividad, autoría y reproductibilidad” y del proyecto Fondecyt Regular 1161021"
La imagen-tiempo de Raymond Roussel
Authors: Percia Violeta
Published: November 2023

Resumen: La poesía moderna es expresión de una experiencia ante el fracaso de la representación, de la pérdida de las identidades, del quiebre de la linealidad del signo y del discurso, de la centralidad del libro y del autor. A lo largo del siglo XX, estas condiciones van configurando los modos de comprensión de una ruptura paradigmática en función de un desplazamiento importante de la poesía literaria hacia espacios más concretos de percepción, registrando el pasaje de una escritura de la imagen a una preocupación por la imagen escrita. Sin embargo, en las primeras décadas de ese siglo y en pleno auge de las vanguardias artísticas, retomando la tensión entre el ver y el hablar, Raymond Roussel opone a aquellas experimentaciones lo literario como procedimiento. En sus poemas descriptivos, no sólo vuelve a la composición del verso clásico, sino que lo hace además recuperando para el poema el relato; apelando allí también, al contrario de lo que se creyó, a las técnicas efectivas del procedimiento (o método de escritura) para formular una teoría de la percepción y una fenomenología de la imagen-tiempo.
Un raudal continuo de imágenes predecibles: tiempo y cuerpo en “Jimmy Corrigan, el chico más listo del mundo” de Chris Ware
Authors: Sánchez Jorge
Published: November 2023

Jimmy Corrigan, el chico más listo del mundo” de Chris Ware es uno de los cómics más estudiados y elogiados de los últimos tiempos. Su particular forma de estructuración a abierto los debates por las potencialidades críticas del cómic. Uno de los problemas que emergen de su lectura es la relación entre la concepción del tiempo industrial teleológico y sus efectos en el cuerpo. Al respecto propongo que en el cómic se presenta una concepción de tiempo basada en la multiplicidad de duraciones, afectando al cuerpo del protagonista y del lector por medio de la incitación o afectación a salirse del tiempo hegemónico.