bluuebunny/crossref_metadata_2025 huggingface dataset:
Earning citizen confidence through a comprehensive approach to responsible and trustworthy AI stewardship and governance
Authors: Isom Pamela
Published: July 2024

Confidence in artificial intelligence (AI) is necessary, given its growing integration in every aspect of life and livelihood. Citizens are sharing both good and unpleasant experiences that have fuelled opinions of AI as an emerging, advantageous capability while also expressing an abundance of concerns that we must address. Clean energy scientific discoveries, the supply of autonomous vehicles that perform with zero carbon emissions, the rapid discovery of chemicals and/or anomalies that generate medicinal value, or the integration of AI in human resource processes for accelerated efficiencies are examples of AI use cases that can save lives and do so at the speed of urgency. The concerns and challenges are to ensure that models, algorithms, data and humans — the whole AI — are secure, responsible and ethical. In addition, there must be accountability for safety and civil equity and inclusion across the entire AI life cycle. With these factors in action, risks are managed and AI is trustworthy. This paper considers existing policy directives that are relevant for managing risks across the AI life cycle and provides further perspectives and practices to advance implementation.
There is no personalisation without orchestration
Authors: Hatch David
Published: July 2024

For many in marketing, personalisation is the current ‘Holy Grail’. But while some firms are seeing results, most are not realising the intended value from the investments they make in personalisation initiatives. The projects, once started, live and breathe on customer insights — but customer insights are not enough. The insights derived from advanced marketing/customer analytics (especially when applied to combined ‘Big Data’ and customer interaction data), are too often left languishing within stove-piped teams, processes and systems. To achieve personalisation outcomes, insights must be aggregated in alignment with how customers think and behave, and then converted to actions that impact and improve the customer experience. ‘Insight activation’ equates to the ‘orchestration’ of a personalisation strategy, and one that too many organisations struggle to traverse due to the legacy of solving the company’s needs of the moment. This paper explores the challenges, root causes and new approaches that organisations can use to properly orchestrate a personalised customer experience.
What could work for future workplaces, beyond working?
Authors: Hood Christopher , Nanda Anupam
Published: July 2024

Workplace is changing. It is no longer just about working; it is about living. Bold initiatives by visionary business leaders have shown us the power of transformation that the workplace has over otherwise staid businesses drifting along with the status quo, while their competitors act to overtake them. The fact that over 40 per cent of the Fortune 100 companies from 15 years ago no longer exist is testament to this ‘adapt or die’ reality. This paper analyses the changing dynamics and identifies drivers, needs, challenges, and indicates solutions. The collective goal of this paper is to kick-start fresh thinking within organisations as to how their workplace programmes can offer high value to the businesses they serve. It raises a call for a new generation of thought leaders able to identify new roads to success through integration of a creative mix of new and expanded disciplines, far beyond the current scope normally associated with physical workplace solutions. To do this successfully businesses need a laser-like focus on the challenges, and new leaders need to break traditional barriers to reach the most valuable solutions. In a sense the nature of change to which we aspire moves this work well beyond a workplace context … but to ignore the obvious catalytic qualities of the workplace to engender creativity, create a common sense of purpose and develop specific deliverables through a project-derived momentum would be to miss a great opportunity. The current authors are therefore enthusiastic about continuing their search for a new generation of business improvement hosted under a workplace banner.
Putting the joy back into the airport experience: Can social networking platforms make a genuine contribution to increasing commercial revenues and engaging customers?
Authors: Nigam Shashank , Cook Robert , Stark Craig
Published: July 2024

Airports today need to engage their customers, not just to gain insights and offer them better services, but also to optimise their non-aeronautical revenue strategies. Social technologies are well suited for achieving these goals. But it is not about the tools like Facebook or Twitter, but rather about building a sustainable strategy that achieves key business goals. This paper identifies key issues for consideration and case studies from around the world to guide airports in engaging customers profitably.
Empowering Singapore’s SMEs: FinTech P2P lending — A lifeline for SMEs’ survival?
Authors: Lee Grace , Megargel Alan
Published: July 2024

The COVID-19 pandemic has sent shock waves throughout the world, pushed countries into lockdown, and wreaked havoc on the world’s people and the global economy. The damage to economies around the world caused by the COVID-19 pandemic has far exceeded that of the global financial crisis. While all businesses suffered hugely, it would be of grave consequence if the small and medium-sized enterprises (SMEs), an important segment of every country’s economy, are unable to withstand the shock wave and sustain themselves beyond this pandemic. The COVID-19 pandemic has highlighted the importance of cash flow or working capital for the viability of SMEs, exposing their vulnerability and the deterioration in their business conditions, given their limited financial resources and weaker access to financing. Hence, enabling access to finance for SMEs is important in order to restore economic growth and help economies overcome the current crisis. This paper contributes to the literature by (i) providing an understanding of the financing gaps faced by SMEs and factors that impede their credit evaluation by traditional financial institutions, (ii) reviewing peer-to-peer (P2P) lending platforms as an alternative finance option for SMEs and (iii) proposing measures to be considered by regulatory bodies, in Singapore for example, aimed at facilitating the growth of the FinTech sector while expanding alternative financing options for SMEs. Proposed regulatory measures are given due consideration for the interplay between innovation, new risks and the existing regulatory landscape, in pursuit of the main objective of empowering SMEs to embrace the digital renaissance for a positive future.
Market challenges and opportunities for smart home devices and services
Authors: Yapp Jeremy
Published: July 2024

This paper explores some of the challenges and opportunities for the market for smart home devices and services. As energy data becomes more detailed and easier to access and analyse, disruptive technologies and services are emerging that will improve the energy efficiency and the value of buildings. They will also enable more flexible management of energy supply and use, to shift load to times when power is more plentiful. This is necessary for a decarbonised energy system with less baseload and more intermittent renewable generation. Consumers need good advice to navigate this new market, which will bring about radical changes in the way people use and pay for their energy. New smart technologies will be of most value if they are interoperable and easy to use. While the value of energy saved due to increased efficiency may be small, the value of the flexibility is high.
Understanding the EU’s approach to harmonised regulatory reporting
Authors: Petrenko Olga
Published: July 2024

Increasing transparency in financial markets became one of the key objectives of broader regulatory reform around the globe following the 2008 financial crisis. For the EU, this objective is mostly dealt with within the Regulation (EU) No 648/2012 on OTC derivatives, central counterparties and trade repositories (EMIR) and Regulation (EU) No 600/2014 on market in financial instruments (MiFIR) regulations, whereby the detailed obligations to report derivative contracts and transactions in a broad set of financial instruments are respectively enshrined. Reporting is often seen as a burden by firms. However, regulators across the EU have put significant efforts into harmonising reporting regimes to the extent it was feasible under the individual sectoral legislation, ie EMIR and MiFIR. This paper explores the commonalities and differences in the two reporting regimes by also providing insights into how the harmonisation of their technical implementation is being achieved.
Integrating supply chain finance into the payables process
Authors: Dyckman Bob
Published: July 2024

In this paper, readers will gain insight into the benefits of a supply chain financing process where financially strong buyers support the liquidity needs of trading partners within their supply chains. There are several approaches to this system of financing, and readers will learn the pros and cons of extension strategies, a cross-border application and discounting challenges. The paper also discusses the various groups within a business that should be engaged before adopting the process to ensure its success. Accounting concerns and guidelines are also addressed. Finally, adding a supplier finance solution to a company’s payable mix can help to create a stronger balance sheet and a more stable supply chain.
Machine learning or behaviour heuristics? The synergy of approaches to defeat advanced ransomware threats
Authors: Strogov Vladimir , Ulasen Sergey
Published: July 2024

This paper focuses on a successful and fruitful combination of machine learning (ML)-based approach and heuristics-based approach in the case of Advanced Ransomware Defence, where the advanced ransomware is the ransomware that maliciously exploits the trusted context of execution, so it is the case of ransomware injection into well-known trusted processes, system services, that are used for the disguise of the malicious encryption. ML is used for malicious or benign classification of call stacks that match injections into trusted processes. The heuristics-based technique is based in our case on just one of the examples of injections, using such API as CreateRemoteThread and WriteProcessMemory. This approach has been used with good results to the case of Ryuk ransomware, one of the deadliest malware weapons. We show how the ML helps to find those call stacks which match malicious injections with high probability. Then we augment the results of the ML classifier with the special detection of threads, created in the trusted process, using other sensors, including kernel drivers. This combination provides the maximum accuracy and the ability to remediate the attack. This paper also presents the architectural materials as well as the links and references to the hands-on demonstration of collecting suspicious stacks. We also show how to use ML decisions and pair these decisions with the thread creation events as the sensor examples. The links with demonstrations use the execution of the real-world Ryuk malware strain. The analysis of the events flow is also shown in the kernel debugger coupled with the case analysis with the help of other tools like Process monitor.
A case study in GDPR Article 3 and supporting recitals: Why not get ready for the GDPR (or other global-reaching DP laws) to apply to your non-EU business?
Authors: Baker Lori
Published: July 2024

In the Gulf Cooperation Council region (the GCC), a growing global business hub, the applicability of the General Data Protection Regulation (GDPR) is undeniable, as it is in most jurisdictions. There are, however, a fair few businesses that directly control and process EU personal data that are not yet clear on their obligations under the GDPR. This paper explores applicability under Article 3 in particular. It also contains an interview with the Dubai International Financial Center Data Protection Commissioner, who enforces data protection regulations of this federal free zone in Dubai. If your Middle Eastern business (or subsidiary) is not sure whether to prepare for the GDPR, this paper will help clarify any remaining questions in that regard.
The role of ethnicity in the relationship between media exposure and female body dissatisfaction
Authors: Jackson Felecia F. Jordan , Chapa Sindy , Lee Jaejin , Davis Kimberly A.
Published: July 2024

In a multi-ethnic society, it is important to recognise the extent to which ‘new media’ influence the wellbeing and, more concretely, body dissatisfaction in females across ethnicities. This study explores the relationship between mass media and female body image dissatisfaction across ethnic groups by exploring the discrepancy between the ‘current’ and ‘ideal’ perception of body image among African American, Asian, Hispanic and Non-Hispanic/white females in the USA. The study draws on a national online survey of 1,280 respondents between the ages of 18 and 60. The findings indicate television and video streaming consumption are significant predictors of female body dissatisfaction. Ethnicity was found to be a moderator of media consumption and body dissatisfaction. Specifically, Asian females showed significantly lower levels of media consumption than any other ethnic group. The highest level of body dissatisfaction was found among Hispanics, followed by Non-Hispanic, African American and Asian females, in that order.
Viewpoint: Implementing privacy-enhancing technologies in the time of a pandemic
Authors: Emam Khaled
Published: July 2024

This paper provides a personal perspective on the implementation of privacyenhancing technologies (PETs) based on almost two decades of work in the field. As we are currently in the midst of a global pandemic, this fact will modify our views on PETs and shed light on some key factors shaping the use of privacy technology. Ongoing and expected challenges that may inhibit the wide deployment of PETs at this critical time will also be highlighted. The pandemic has illuminated many of the reasons as to why access to health data is crucial from a public health perspective. Access needs to be, however, provided in a responsible way, even during a crisis, making PETs all the more important as a means by which to facilitate data access while helping to manage the associated privacy risks.
Reflections on CIO research: The essential qualities sought after when hiring today’s cyber security leaders
Authors: Pales Claire
Published: July 2024

The current security job market has become increasingly difficult to navigate. The uncertainty this can cause for CIOs, on top of their mounting workload, is difficult to address and causes increased risk for the organisation. While security roles may remain empty for extended periods of time, what CIOs are certain of are the key traits they are looking for in their next security leader. This paper reflects on surveyed opinions of CIOs, detailing the non-negotiable qualities required for a security leader to effectively meet the needs of the board and protect their organisation from cyberattack.
As interest in using artificial intelligence increases, can UK and EU compliance legislation keep pace with the rate of change?
Authors: Wilkinson Steve
Published: July 2024

Legislation usually follows technological developments, in this case the advancement of artificial intelligence (AI). AI could assist predictions of case outcomes for litigators by methodically reviewing vast data lakes related to previous judgments, reviewing the issues in each related case along with conclusions the judge reached. Therefore, draft proposals such as the EU's Artificial Intelligence Act (AIA), the EU's AI Liability Directive (AILD), guidance from the UK's Information Commissioner's Office (ICO) as well as recommendations from organisations such as the Organisation for Economic Co-operation and Development (OECD) regulating the use of AI from both the UK and EU will be discussed. The development of common AI definitions, technical standards and related tools can assist in the requirement for international harmonisation through other mechanisms as well as judicial awareness of the impending issue. The key areas of research will focus on the following: proposed legislation, existing legislation, journals and books. Case law will also be reviewed to ascertain any awareness from the judiciary as to the complexities related to AI.
Repatriation of manufacturing to Europe still the exception for many multinationals favouring ‘best-shoring’ in emerging economies
Authors: Douetil Guy
Published: July 2024

With recent announcements by Apple, GE and Ford stating their plans to bring some or all of their manufacturing back home, Colliers International and the Manufacturing & Industrial Community of CoreNet Global's UK Chapter set out to explore whether this is the start of a new trend which could start to happen in Europe. The findings were presented at the 2013 CoreNet Global EMEA summit in Amsterdam, specifically addressing the re-shoring or repatriation of offshore manufacturing back to companies’ home countries or regions.
Integrated project delivery for building new airport facilities
Authors: Lind David
Published: July 2024

The selection of the project delivery method for airport development projects is an important predictor of the project's outcome. The complexity and risk involved with airport projects is significant and accounts for the largest amount of claims paid for disputes of any commercial construction market sector. Given the lack of future funding to pay for the total amount of projects necessary to support the aviation industry, claims payments would be better spent providing long-term benefit in actual airport facilities. Collaborative teams of key project stakeholders using integrated project delivery (IPD) can deliver a project more successfully than with other traditional delivery methods. IPD leverages early contributions of knowledge and expertise through teamwork, utilisation of new technologies, and allowing all team members to better realise their highest potential while expanding the value they provide throughout the project. Teams are guided by principles of trust, transparency, collaboration, information sharing, common agreement on success and shared risk and reward. IPD is the opportunity to design, build and operate airport facilities efficiently.
Change management and post-acquisition considerations for smoothly implementing new management strategies
Authors: Linkweiler Holger
Published: July 2024

The success of a transaction depends on the way in which the post-acquisition integration takes place. This paper discusses relevant factors for the successful acquisition of shares in an airport. Any acquisition requires a knowledge-based approach combined with good preparation, thorough understanding of the challenges and opportunities ahead and open communication. As a result, these factors also contribute to the positive integration and development of the airport. The aspects that have to be considered and the mechanisms that have to be in place to ensure a smooth transition are pointed out.
Analysing policy priorities for the Incheon aviation industry using importance-performance analysis and analytic hierarchy process techniques: A cluster-based perspective
Authors: Yoo Gwang Min , Kwak Sunjoo , Jeh Sung Hoon
Published: July 2024

The purpose of this paper is to analyse policy priorities for the Incheon aviation industry from a cluster-based perspective. To this end, the present research conducted a survey of aviation professionals and performed an importance-performance analysis (IPA) and analytic hierarchy process (AHP) using the survey results. According to the IPA, investment in infrastructure construction and R&D was found necessary to further advance the aviation industry. The AHP analysis of strategy priorities found that, in order to increase the overall potential of the aviation industry, it would be more beneficial to evenly distribute resources among the three strategies identified through the expert survey, rather than concentrating investment on a particular strategy. Nevertheless, infrastructure construction was analysed as the most urgent among the three strategies. Taken together, the analysis results suggest that it would be strategically desirable for Incheon Metropolitan City to place a priority on expanding and strengthening industrial infrastructure to increase the economic potential of not only the Incheon aviation industry but also Incheon International Airport.
Documentation of physician compensation: A major determinant to maintaining compliance
Authors: Bernstein Curtis , Carty Allison
Published: July 2024

Non-compliance with regulatory requirements can bring significant risk, including considerable fines and penalties or exclusion from governmental healthcare programmes. Because of the potential consequences involved, healthcare leaders must mitigate compliance risk by clearly documenting and defining compliance programmes and physician arrangement parameters. These types of healthcare transactions and arrangements related to physician compensation require balancing the needs of the parties while also engaging in thorough and objective documentation and analysis. These considerations underscore the importance of comprehensive frameworks for evaluating physician arrangements and ensuring consistency, including policies related to monitoring and documentation. These needs are specifically important when assessing physician arrangements, including the requirements of fair market value and commercial reasonableness. This paper provides such a framework, identifies main areas for consideration, and provides insights to how to properly document principal factors surrounding healthcare transactions.
The changing role of the network manager: Is network management morphing into vendor governance?
Authors: Holmqvist Sandra , Fors Göran
Published: July 2024

The profile of network managers has needed to change over the past couple of
years to cope with the increased responsibilities and workload. The selection
and monitoring of a sub-custodian has become an extensive documenting
exercise along with increased needs to review risks in the entire custody
chain. With the increased regulatory pressure on the business, Network
Management will continue to be an important role. What do network managers
need to do in order to cope and adapt to these changes? Is the role morphing
into something else? The challenge lies in the broad scope of expertise the
future network managers are required to hold. A network manager with profound
knowledge in custody and surrounding business flows, a deep understanding of
risk and the ability to work stringently and effectively in procuring the
required services has a bright future ahead.
Improving voice of the customer analysis with generative AI
Authors: Sterne Jim , Davenport Thomas H.
Published: July 2024

This paper explores the integration of generative artificial intelligence (GenAI) in voice of the customer (VoC) analysis to provide deeper understanding of prospects and customers. GenAI has enormous potential to enhance customer satisfaction, refine products and services and improve the customer experience. This speculative paper illustrates how GenAI can keep pace with increasing customer expectations and the volume of feedback by uncovering nuanced sentiments, trends and customer needs through context comprehension and its conversational query capabilities. The paper explores the power of GenAI in VoC analysis for improving customer satisfaction, accelerating troubleshooting and resolution and upgrading products and services. Additionally, this paper addresses the role of GenAI in advanced communication routing, agent support, multilingual support and sentiment analysis, showcasing its ability to provide comprehensive and context-aware insights.
Accessibility gotchas with CAPTCHAs
Authors: LoCascio Gauvreau Jennifer
Published: July 2024

Does your website use a CAPTCHA, one of those blurred images of text or muffled audio files that a user must transcribe to prove they’re human before they are able to send an email/comment or complete a transaction? Have you ever been so frustrated by one of these when shopping or trying to send information to a friend that you simply abandoned your task? CAPTCHAs can create accessibility barriers that violate web accessibility guidelines designed to make the web an inclusive place. Although CAPTCHAs have become more accessible over the years, many solutions still present one or more obstacles to users with visual, physical, cognitive or auditory disabilities. If your client requires the use of a CAPTCHA, what are the best alternatives for enterpriselevel websites? This paper begins with some background on CAPTCHAs and accessibility before comparing the different types of CAPTCHAs and what makes them inaccessible to some users. Finally, it explores the practical approach taken by CGI to solve this problem for one client who required the use of a CAPTCHA but also needed an accessible solution that supported multiple languages and did not rely on a third-party service.
DeFi and banks: Towards a symbiotic relationship? Evidence of crypto and DLT-related activities of G-SIBs
Authors: Nassr Iota-Kaousar , Roulet Caroline
Published: July 2024

This paper investigates a possible future symbiotic relationship of decentralised finance (DeFi) with the traditional banking sector, with the banking system integrating compliant versions of DeFi in parts of its operations. In particular, the paper indicates empirical trends showing the increasing investment of major global banks in the wider DeFi space through the investment in distributed ledger technologies and the acquisition of cryptorelated entities. The development of compliant tokenisation will be a catalyst for the potential integration of compliant versions of DeFi with banks, and DeFi pools could constitute the currently lacking secondary market for regulated tokenised assets. Repos of tokenised assets in compliant versions of DeFi could also reduce the risk of DeFi as compared with the current use of non-compliant or unregulated crypto-assets as collateral. The integration of compliant DeFi applications by banks as part of their operations would — paradoxically — require a certain level of re-centralisation of DeFi in order to make it compliant and address the long list of important risks observed in current forms of DeFi activity.
The influence of gender on baseball sponsorship activation tactics
Authors: Dodds Mark , Degaris Larry , Perricone Dave
Published: July 2024

Females account for 46 per cent of the Major League Baseball fan base. This high percentage of female fans has increased revenue for the league, particularly in merchandise sales. This audience remains an under-activated target in terms of sponsorship. This paper analyses the link between gender and sport sponsorship activation. The study isolates female responses to baseball-related promotional tactics and compares those results with the male response. The results of the study show many similarities as well as differences between the genders as they deal with sponsorships. The authors conclude that gender plays an important role in sponsorship activation and that increased focus on the female fan creates a more relevant sponsorship package, which increases the effectiveness of the sponsorship investment.
Financial engineering can destroy brands, but there is a way forward
Authors: Light Larry
Published: July 2024

Financial engineering can destroy brands. Financial engineering erodes brand trust, which takes time to rebuild. Effective, proactive brand management can breathe life back into broken brands. As the examples of Olive Garden and RH show, there are basic, fundamental actions that brand leaders must execute to put brands back on track for enduring profitable growth.
Seeing the big picture: Developing workflows for digital moving image content
Authors: Curtis Rachel , Davis Laura Drake
Published: July 2024

Workflow development is a critical aspect of successful project management. While time-consuming and documentation-heavy, project management is the key to the successful implementation of complex projects. This paper discusses workflow development at the Motion Picture Broadcasting and Recorded Sound Division of the Library of Congress, with a specific focus on moving image content. Sharing the evolution of digital processing and workflow development for moving image content, this paper discusses the efforts of the American Archive of Public Broadcasting (AAPB) and the establishment of positions dedicated to the processing of born-digital moving image content. The evolution of processes from early large-scale projects of the AAPB to the development of a fully automated workflow for the US Senate Floor Recordings are described with concepts applicable to organisations of any size and available resources.
How Instagram content affects brand attitudes and behaviour
Authors: Wang Ming (Bryan) , Jones Valerie K.
Published: July 2024

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA's Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behaviour regarding a government agency.
How changing supply chains impacts location choices
Authors: Buck René
Published: July 2024

Supply chain strategies determine the number, size, activities and location profile of distribution centres as 80 per cent of the value chain's life-cycle costs are locked in at the start with the footprint of distribution centres (and production plants). The direct relationship between supply chain strategy and location choices also means that location choices have a direct impact on the three drivers of shareholder value: growing revenues (due to geographic expansion), costs and capital deployment. The author presents a proven location decision tool (the cost-quality-risk model), in which all relevant cost factors, quality of the business environment factors and risk factors are included.
Blockchain technology for corporate real estate: Separating hype from reality
Authors: Shtofman Kevin
Published: July 2024

Despite the news stories of cryptocurrency prices crashing 80 per cent from their January highs, many industry executives are now looking to Blockchain, the underlying technology that powered the initial runup. Is Blockchain technology just another fad technology, or will it provide a truly sustainable disruption to the world of Real Estate development, property management, and asset performance? In this paper, learn the basics of how blockchain technology actually works, and see three real world examples of how blockchain is changing the real estate industry for the better.
Value chain segmentation: A pathway to improved profitability, service and performance
Authors: Hersh Mark
Published: July 2024

This paper analyses why a Value Chain Segmentation (VCS) process is necessary to address the escalating complexity in the marketplace and successfully translate company business strategy for both its products and customers into the right supply chain designs and corresponding capabilities. A summary of the overall methodology and steps in the process are presented. The paper sets out how to get started, the role of leadership, critical success factors and how to build capability and sustain the process. Value can be delivered across multiple vectors using this approach and are reviewed. And finally, concludes that having tailored supply chains with capabilities matched to product, customer and business strategy is the only effective means for delivering a company’s strategic objectives.
The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy
Authors: Allison Matt
Published: July 2024

How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper, Australia’s largest superannuation (pension) fund. While the Fund was clearly outperforming the market, its ‘voice of customer insights’ revealed Emotional connection to the brand was not increasing at the same rate as rational drivers. For Ubiquity Lab, this posed an opportunity, particularly in light of Binet and Field’s (Binet, L., and Field, P. (2013, June 11) ‘The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies’, IPA, London) findings that emotional campaigns yield stronger long-term effects. Paramount to the project’s success was a focus on consumer intent and market orientation that would leverage AustralianSuper’s existing work and meld current and new inputs. This meant designing a customer-led paid, owned and earned (POE) strategy that would monetise emotion to reach more people within the target market, while differentiating, building salience and, ultimately, increasing sales and profit. A ‘brand experience map’ methodology was used to correlate data against the digital consumer journey and sales funnel, ultimately unlocking insights to optimise POE tactics. The goal was to arrive at a set of emotional territories that AustralianSuper could begin to ‘own’, winning hearts and minds and deepening the relationship between accumulating super and its purpose — to enable people to live their best retirement.
Intraday liquidity management and reporting: How to meet the challenges
Authors: De Meijer Carlo R. W. , Limburg Ludy
Published: July 2024

Until recently, intraday liquidity was not a real issue for banks. Nor was it a serious topic on the regulatory agenda. There were no standard monitoring or liquidity management measures in place to give direction around intraday liquidity risk. This fundamentally changed with the financial crisis of 2008. Since then it has become clear that market stress can have an immediate and significant impact on liquidity in real time. Furthermore, regulatory initiatives will force banks to manage their liquidity more efficiently throughout the day in order to lower intraday liquidity risk. Whereas previously their processes were based on end-of-day forecasts, banks now have to consider their liquidity balances on an intraday basis. This requires banks to get greater visibility on liquidity during the day. To be compliant with the new requirements they should design an overall intraday liquidity management framework and build the necessary monitoring and reporting infrastructures. This paper will tackle issues such as improving the visibility of intraday balances in order to optimise liquidity buffers, enhance risk management and allow accurate reporting to regulators; the main challenges faced by regulatory requirements; and the problems and complexity in devising an all-compassing intraday liquidity framework.
Winning against a dominant brand
Authors: Aaker David
Published: July 2024

The successful e-commerce-first brands competing against Amazon provide a road map for any firm going against a dominant player in any category. These brands engage in strategic jujitsu by exploiting Amazon’s vulnerabilities — an impersonal/functional image, being the everything store without in-depth credibility in anything, and often having the personality of a-powerful giant lacking humour or warmth. Strategies that work include developing credibility for their subcategory, a simpler choice set, a brand community, a higher purpose, a personal touch, being the feisty underdog, positioning to highlight advantages and expanding the distribution footprint by adding storefront synergies.
New demands for resilience in real estate : Resilience and adaptability after the COVID-19 pandemic
Authors: Karpook David , Stillebroer David , Jaspers Erik
Published: July 2024

The global coronavirus pandemic of 2020 has made it clear that the existing stock of commercial buildings was not well suited to provide for the health and safety of occupants. This paper explores the primary focus areas for enhanced facility management (FM) measures creating resilient buildings in view of defence against contamination risks. The real estate ecosystem learns fast and provides new policies, technology solutions and best practices that help to build resilience. But the real value in creating resilient buildings is not only in supporting organisations to continue their operations during a next COVID-19 wave, it can be a catalyst to change the workplace to a more resilient and adaptive way of working that fits a next generation of office workers and a more connected, sustainable organisation that is resilient to more than just a next virus.
COVID-19: Implications for real estate
Authors: Flynn Michele
Published: July 2024

Today’s corporate real estate (CRE) professionals are faced with a challenge beyond what any have experienced to date. How do you prepare your organisations and facilities in the face of an ongoing global pandemic? How do you assess the level of the threat? What support can you offer management in terms of deciding when to reopen? What can you do to ensure that your facilities are ready when that decision comes to pass? And, most importantly, how do you protect the health and safety of the employee base when they return? This paper summarises, at a very high level, the information to consider as you move through each step of the process.
From supply chain to integrated value chain : Re-envisioning counterparty relationships in the context of AI and the convergence of disruption
Authors: Scriffignano Anthony J.
Published: July 2024

This paper analyses the challenges of understanding supply chain dynamics in a modern context, including rapidly increasing amounts of data and technology and the massively interconnected nature of modern enterprises. The problems and challenges addressed include traditional areas of focus for supply chain practitioners, such as understanding changes in quality, introduction of new sources, and the impact of external events, but in the context of far more rapidly changing and continuously disrupted environments. Additionally, new challenges brought about by the availability of Artificial Intelligence, the Internet of Things, and other technologies are also considered. Using a basic scientific approach (observing the environment, asking important questions, selecting methodologies, performing empirical analysis including understanding of bias and other factors, and considering recommendations for future research), the approach presents four frames: technology, process, mindset, and people. The interconnectedness of entities, moving from the concept of supply chain to a more inclusive concept of integrated value chain (customers and vendors interacting in complex ways in an ecosystem) are considered. Recommendations are put forth regarding leadership mindset and how to think differently about the convergence of change discussed. Conclusions focus on new ways to think about integrated value chains, where complex relationships are driven as much by need and planning as by disruptive events and the introduction of new disruptive capabilities. The wider implications for leadership in such rapidly changing environments can inform not only how organizations prosper, but also a perspective on the imperative to embrace new methods and mindsets.
Wellness Care Plans: An innovative approach for high-needs healthcare users
Authors: Kyle April , Merrick Melissa K. , Tierne Steve
Published: July 2024

Healthcare organisations are continually looking for ways to address the needs of ‘high utilisers’ of their systems. Southcentral Foundation (SCF), an Alaska Native customer-owned healthcare system located in Anchorage, Alaska, employs an innovative approach to working with these patients (who are called ‘customer-owners’ at SCF). SCF does not restrict these customer-owners from accessing the healthcare system; rather, SCF works with these customer-owners to create a Wellness Care Plan to help them reach health goals they and their primary care provider set while working together with a behavioural health consultant. Once goals have been set, the customer-owner’s integrated care team handles follow-up, and the plan is noted at the top of the customer-owner’s Electronic Health Record (EHR) so that any other providers they see have easy access to it. Goals and action items are tracked in the EHR and collated in SCF’s Data Mall. Data are also tracked on the number of reactive and proactive visits the customer-owner makes, to help their care team evaluate the effectiveness of the Wellness Care Plan. SCF has seen increased rates of healthcare quality for customer-owners on Wellness Care Plans, which indicates that a collaborative approach to working with high-needs patients can achieve positive results when the system works to support this kind of approach. Studying SCF’s Wellness Care Plans may prove valuable for other healthcare organisations struggling to help high-needs patients.
Semantic data: It cannot be simpler
Authors: Evain Jean-Pierre
Published: July 2024

The concept of metadata has now reached the strategic position it deserves. Indeed, it is impossible to achieve much without metadata. Still, metadata can frighten developers and system integrators and there may be good reasons for metadata’s bad reputation. Nevertheless, a number of ‘new’ solutions should help change that perception. What if took almost no time and no advanced IT knowledge to set up a simple metadata framework? What if it took minimum effort and skill to generate the first data? What if storing and searching data required only a very smooth and easy learning curve? What if scalability/extensibility offered obvious inherent benefits? What if custom data were no longer a burden? What if this were your first major foray into artificial intelligence, linked data and reasoning, enriched data from automatic extraction, aggregating data silos and deep learning? This represents a basic but powerful implementation of semantic data. This paper walks the reader through the setup of a simple semantic repository to spark interest in this technology and stimulate wider adoption. This approach has been successfully tested with a group of developers (with no prior knowledge of semantics) working on a demonstration at the National Association of Broadcasters show using Amazon Web Services. The final step of the workflow consisted of uploading media-related descriptive and technical metadata to a semantic repository in the cloud.
Servicing derivatives positions: Challenges and best practices amid a convergence of market utilities
Authors: Wright Neil Wright
Published: July 2024

Over-the-counter (OTC) derivatives have become a dominant force in the international securities market. Today, derivatives are considered to be a strategy of choice among institutional investors who increasingly value derivatives' versatility in meeting a broad range of needs and objectives. As a result of this expanding universe of investors, the volume of derivatives traded has risen steeply.This growth has brought with it new and urgent challenges that, if not addressed, threaten to cast a shadow across this critically important market. In an effort to meet these challenges, regulators and industry associations have formed working groups to identify ways in which to improve derivatives processing and enhance the efficiency of the market. The result is a series of steps that move in that direction, including cross-industry utilities to assist in introducing greater levels of reliability in processing and information.Yet, as new investors enter the market, they — and their asset managers — are encountering unique challenges in servicing derivatives-based investment strategies. The derivatives and asset servicing industries' ability to devise manageable solutions for these challenges will determine their success. New servicing solutions will also help shape the market itself, since growth in the derivatives market drives growth in the servicing industry.The time is right for taking a new approach to servicing OTC derivatives. Best practices will take into account what best serves mainstream investors and asset managers, addressing pain points and reducing operational risks. While the particular solutions that deliver these results may differ, successful solutions will adhere to four overall standards of customer service: reliability, flexibility, transparency and trained expertise.
Mandatory clearing of OTC derivatives in Europe
Authors: Zebregs Bas
Published: July 2024

In this paper the author first examines the current bilateral OTC derivatives market. He then turns to how, under the EMIR Regulation, clearing works in general and the clearing of OTC-derivatives in particular. Finally, he discusses the supervision of CCPs and goes into the situation of when a clearing member goes bankrupt.
Does recent government guidance clarify the uncertainty around the Minimum Energy Efficiency Standards (MEES) Regulations?
Authors: Southworth Jane , Manning Catherine
Published: July 2024

Recent government guidance seeks to clarify some of the uncertainty regarding the Minimum Energy Efficiency Standards (MEES) Regulations. This paper considers the implications of the MEES Regulations and government guidance on those in the commercial property sector. It provides an overview of the MEES Regulations, including potential penalties, and considers potentially difficult situations which could impact those in this sector. It considers where government guidance addresses some of these difficult situations and where issues still remain. It includes a highlevel analysis of developments in the industry standard model commercial lease and the impact of the inclusion of certain contractual provisions to address the MEES Regulations.
Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky
Authors: Niemiera Lauren
Published: July 2024

This case describes how a Women's National Basketball Association (WNBA) team's front office was able to successfully leverage social media to promote the Chicago Sky brand, increase engagement with fans and positively impact the bottom line. The paper discusses the team's strategy to produce content that was conversational with intentionally clear language designed to attract a new audience. Figures are included that demonstrate how the Sky became the WNBA's fastest-growing team in social media. The paper concludes with a glimpse at how the Chicago Sky is planning to extend these efforts into future seasons.