bluuebunny/crossref_metadata_2025 huggingface dataset:
A Comparative Study on Debt Risks of Chinese Civil Aviation Companies Under the Covid-19 Epidemic
Authors: Liang Chen
Published: September 2023

As a highly indebted industry, the civil aviation transportation industry's debt risk management is crucial to its everyday operations. After the emergence of COVID-19 in early 2020, a number of airlines have been adversely affected by variables such as a reduction in the number of passengers, and their operating revenue has been severely impacted, with some even facing the possibility of insolvency. How to control the size and risk of debt is particularly crucial when income is low. On the basis of empirical analysis, this paper collects and sorts the financial data of three large state-owned civil aviation enterprises (China Southern Airlines, Air China, and China Eastern Airlines), selects several debt risk measurement indicators to analyse the impact of the epidemic on the debt risk of civil aviation enterprises, and offers corresponding recommendations for the management of airline debt risk.
Research on the Changes in College Students' Consumption Behavior Under the Background of COVID-19
Authors: Duan Sizhe
Published: September 2023

Since the outbreak of COVID-19 in 2019, online consumption has grown explosively and has become the main consumption mode for modern people. As the young group who are good at using the Internet, consumption behaviors and habits of college students have undoubtedly been greatly influenced. As teenagers behavior and economic activity are important roles in human life, this paper aims to study college students economic behavior as influenced by the pandemic. The paper mainly uses theoretical analysis methods, combined with existing studies in the fields of behavioral economics, to analyze the consumption characteristics of college students from three aspects: the increase in online shopping, irrational consumption caused by online loans, and unnecessary consumption caused by community behavior. The epidemic does have effects on college students' online consumption behavior, such as increasing irrational consumption and unnecessary consumption, which needs the attention of relevant scholars and the society.
An Analysis of the Economic Scars of the Great Recession in the United States Through the Lens of Confidence
Authors: Xia Ruize
Published: September 2023

The Great Recession, which started in 2007, was considered one of the severest economic downturns that ever transpired, causing massive unemployment and panic. Intriguingly, economic growth remained significantly lower than the pre-recession level in the US. This article intends to research the relationship between confidence and US economic growth. Through this study, the author intends to use the qualitative research method to analyze existing data and explore the factors that deteriorated the confidence of the Americans and how these factors continued to influence the economic growth of America in the phase of recovery. The result is, in short, the collapse of the financial market, soaring unemployment, and the accumulation of debts, which spread anxiety in the US economy, made individuals lose their confidence over a long period, and caused a sluggish economic recovery years after the end of this recession.
The Marketing Strategy of Popular Short Video Application -- Taking TikTok as an Example
Authors: Liu Hao
Published: September 2023

As technology rapidly developed, many entertainment applications occurred on the internet. Competition among various entertainment software is fierce, Chinese TikTok (also named Douyin) become the most popular entertainment application of its excellent marketing strategy in recent years. Meanwhile, TikTok also revealed many disadvantages which make the network society become chaotic. This passage combing some literature and the history of TikTok analyses the marketing strategies and existing problems of this product. The research found that some marketing strategies of TikTok are product strategy, price strategy, promotion strategy, and content strategy. This research also provides some advice on the development of the company.
Factors Affecting Contemporary High School Students in Doing Investment
Authors: Kang Jiaming
Published: September 2023

The past research about high school students investment behaviors is mainly carried out during the start of the 21st century. However, with the increasingly changing family wealth and living standards in China, the amount of money high school students possess is much higher nowadays. Moreover, this study is carried out in Beijing, one of the most flourished metropolises in China. Therefore, a study that is more time-sensitive should be carried. This paper examines the factors affecting investment behavior among contemporary high school students from an affiliated school of Peking University in China. A questionnaire-based survey was conducted to collect data from about 100 high school students. The findings revealed that most of the respondents had discussions about financial issues with their parents or other guardians during their high school years, and observed their parents or guardians engaging in positive investment behaviors.
The Impact of Female Executives on Corporate Development from the Perspective of ESG Investment
Authors: Wu Chenjing
Published: September 2023

In recent years, gender equality has increasingly become the focus of international attention. The proposition of gender equality is widely used in politics, economics, and other fields. As a new investment concept emerging in the field of global economic law in the last decade, when assessing the potential for long-term growth, environmental, social responsibility, and governance investments also consider the social and long-term value of businesses. In the process of pursuing sustainable development, environmental and social responsibility, governance investment, and the embodiment of gender equality in enterprise management and business investment are inseparable. The research topic of this paper is the impact of female executives on corporate development. This paper mainly uses data from the China Stock Market and Accounting Research Database and the State Intellectual Property Office. Through legal study and data analysis, which are the three perspectives of the environmental, social responsibility, governance, and investment approaches. Then the paper evaluated the data using the Dow Jones Sustainability Index. Score the sample data with the Dow Jones Sustainability Index, and compare the final score to determine the sustainable development ability of the company. Deeply considers the role of female executives in the enterprise and the existence of female executives on investors, boards and even the entire company.
Research on the Causes of Chinas Foreign Economic Cooperation Problems and Countermeasures
Authors: Li Peiyan , Zhang Yanyu
Published: September 2023

Since the founding of China, China has established diplomatic relations with neighboring countries, forming diplomatic relations with Chinese characteristics. In the course of more than 60 years of development, China's neighborhood diplomacy has accumulated rich practical experience, and China's international status and influence have been continuously enhanced. In recent years, China has increased its international status and cooperates with foreign governments more often than it did decades ago. This article will examine the problems China faces in international economic cooperation, find the causes of Chinas foreign economic cooperation problems, and propose some solutions. Chinas economic activities in Africa bring pros and cons to both sides of the trade. Data for China-Africa trade are used and analyzed circumstances of cooperation. It is important to improve the trade imbalance between China and Africa and build more sustainable economic environments in Africa via Chinas help to improve cooperation between countries further. Through the implementation of the new concept of neighborhood diplomacy and foreign policy, China has promoted the adjustment of its domestic economic structure and industrial upgrading, strengthened economic and trade exchanges and political mutual trust with many countries in the world, and won their support in international affairs in particular, laying a foundation for China to expand broader diplomatic relations.
Application of Two-sided Matching Theory in Financing of Small and Medium-sized Enterprises
Authors: Zhu Yunshuo
Published: September 2023

The nation's small and medium-sized businesses (also known as SMEs) constitute an essential component of the economy as a whole; yet, many companies are right now struggling to obtain adequate funding. On the one hand, increasing the amount of capital invested in venture firms by venture capitalists can considerably promote the development of venture enterprises. On the other hand, venture capitalists look for businesses in which they may invest, with the goal of achieving high levels of success and gaining substantial profits. Therefore, in order to make a reasonable and stable match between venture capitalists and SMEs according to their respective preference lists, this paper makes use of the Gale-Shapley algorithm, which is part of the two-sided matching theory. This helps improve cooperation efficiency and maximizes the benefits for both parties. In addition to that, based on the algorithm, this article offers some policy recommendations for the venture capital market in China.
IntroductiontoBondDefaultsandRiskManagementin China
Authors: Zhang Ruiyang
Published: September 2023

While the bond market is continuously developing and growing, the risks behind them are becoming more and more prominent. Since the bond market broke the rigid payment in 2014, the amount and quantity of bond defaults have been increasing. The decline is to show the characteristics of high credit rating, state -owned background enterprise, and multi-industry diffusion. The occurrence of bond defaults has brought different degrees of damage to related entities. This has a great risk for the bond market. Therefore, in this context, how to effectively deal with the impact of bond default risks on enterprises and conducts empirical analysis on the basis of this is a major problem. This article analyzes the causes of bond default from the perspective of breach of contract, and according to the reasons, the solution to risk management is proposed, including macroeconomic regulation and specific measures.
The Impact Between Mobile Payments and Online Shopping in China
Authors: Zhang Kexin
Published: September 2023

The rise of mobile payments and online shopping in an era based on advanced internet technology has provided a lot of convenience to the public, however how the relationship between the two develops determines the socio-economic and development level. This article will focus on the interplay between mobile payments and online shopping, analysing and defining each of them. In examining the relationship and impact of the two, this article uses a qualitative research method using questionnaires to investigate payment penetration, user size, purchase patterns, and reasons for mobile payments and online shopping. The study provides insight into the pros and cons of the two, and the corresponding relationship between the outputs. The result is that mobile payments and online shopping in China are interactive and complementary. This paper obtains empirical results from the study that mobile payments should be combined with online shopping, and that in the future, both will work together to overcome online challenges to better develop.
Exploring the Impact of CO2 Emissions, GDP, and Health Expenditure on Individual Life Expectancy
Authors: Chang Xinyu
Published: September 2023

Understanding the link between a person's health spending and their Gross Domestic Product (GDP) can have important effects on policy decisions at both the individual and national level. The research mainly explores the impact of individual CO2 emissions, GDP, and health expenditure on individual life expectancy. The study, through a method of quantitative data analysis, analyses existing data and explores the relationships between independent variables and dependent variables. The author uses the decision tree model and a linear regression model to predict the impact of these factors on life expectancy. The study aims to understand the trends and patterns in the distribution and outliers of individual GDP/CO2 Emissions/Life Expectancy/Health Expenditure datasets across 261 countries from 2000 to 2019. The research finds that individual health expenditure has a positive impact on individual life expectancy, while GDP level and CO2 emissions have a negative impact. The study also explores the greatest impact of these independent variables on an individual's life expectancy and how changing the maximum depth of the decision tree affects model accuracy and feature importance. Overall, the study provides insights into the relationships between these variables and their impact on individual life expectancy, which has important implications for policy and interventions aimed at promoting public health and environmental sustainability.
Analysis Report on the Impact of the US-China Trade War on the A-share Market
Authors: Tian Chen
Published: September 2023

This article documents the impact of the US-China trade war on the stock market. Both of the world's economic giants have been significantly impacted by the trade war, which started in March 2018. To the detriment of China's domestic economy and the stock mar-ket, it directly affects the profitability of domestic businesses linked to the import and ex-port chain. This paper empirically examines the impact of the US-China trade war on the Chinese stock market by selecting two representative firms on a time-series basis and im-plementing market phenomena into data analysis for summative and inductive research.
China's Carbon Emission Policies and High-quality Economic Development: Stylized Facts and Prospect
Authors: Yang Zining
Published: September 2023

Since 2006, China has become the worldwide largest emitter of carbon dioxide, and its annual emissions have been continuing to rise. China has always prioritized energy conservation and the reduction of pollution emissions as the long-term goal in its carbon emission reduction strategies, gradually shifting the focus from "Energy-saving Emission Reduction" to "Low-Carbon Development" and then into the current "Double Carbon" period. This paper mainly focuses on the progress of Chinese carbon policies and how it get to high-quality economic development, it aims to provide better policies to improve environmental problems for government and policymakers. Because China's carbon emissions regulations have a variety of effects on the market and country's military economy, which could encourage the R&D and innovative motivation of green technology, more trades in carbon trading market and growth in renewable-energy related industry from market aspect, while the development high-quality economic and promotion in the digital economy in economy perspective, the government should keep combining market mechanism with traditional carbon tax and seek for high-quality economic development.
European Soccer Transfer Market Analysis: The Determinant Factors in Transfer Fee
Authors: Wang Xiaoyue
Published: September 2023

This paper examines the European soccer transfer market, which, as the worlds most popular sport, has its unique rules for player trading. The transfers are the most exciting events in the soccer world each year. While most studies focus on a players market value, this paper intends to study the actual transfer amount, which represents the transaction that occurred, rather than an estimated result. In the preparation phase, this study gathered data on the top 25 transfers over the past 14 years (350 transactions in total) in an Excel spreadsheet. The study aims to determine the important substances that contribute to a players transfer fee by constructing several linear multiple regression models using statistical software R Studio. It is concluded that age and in-field performance (goal and assist) are the most related factors for the whole dataset. However, the determining factors will vary depending on a players position. Many of the factors are somewhat counterintuitive and further investigation is required.
The Application Dilemma and Optimization Path of RCEP Dispute Settlement Mechanism
Authors: Han Ziyue
Published: September 2023

On January 1, 2022, the Regional Comprehensive Economic Partnership Agreement (RCEP), one of the world's largest free trade agreements, came into force. In order to breakthrough the dilemma faced by the current WTO dispute settlement mechanism, Chapter 19 of the RCEP sets up a particular international dispute settlement mechanism, providing global trade governance. This has injected new vitality into global trade governance. However, due to various reasons, the RCEP dispute settlement mechanism still has applicable dilemmas including the absence of a dispute management body, the inadequacy of dealing with disputes in the digital economy, and the absence of a special investor-state investment dispute settlement (ISDS) mechanism. Meanwhile, the participation of third parties in disputes may also bring problems in the actual operation and affect the efficiency of dispute settlement. These problems will affect the accomplishment of the RCEP objectives. Through the legal norm analysis method, specific solution measures are proposed for the optimization path of RCEP dispute settlement mechanism. There have some useful measures for parties to improve the dispute settlement mechanism, such as strengthening the governance in regional trade agreements, decreasing the differences in the interpretation and focusing on setting up a dispute management body.
The Dominant Factors Influencing Consumers to Buy Blind Boxes -- The Product Itself versus Consumer Emotion
Authors: Zhu Keran
Published: September 2023

In recent years, the blind box as a trendy toy, leads the development of trendy play. Blind boxes have cut into the market of young consumers precisely, and many "blind box +" business models such as archaeological blind boxes, stationery blind boxes, beauty blind boxes, snack blind boxes, etc. have emerged rapidly. The purpose of this study is to investigate the dominant factors that influence consumers to purchase blind boxes. The research method used in this study was both hypothetical and comparative, with preliminary data obtained from a questionnaire. 30 valid questionnaires were collected. The main population was 15-25 years old (24 people, accounting for 80%). The proportion of monthly consumption between 101 and 300 yuan per month is 33.3%. Men were more likely to purchase hand-held blind box products (8, accounting for 57.2%), and women were more likely to purchase album cards (7, 43.8%). The findings revealed that for single/few-time purchasers of blind boxes, the dominant factor that influenced them to start buying blind boxes was the type of items inside the box. For multiple purchasers of blind boxes, the dominant factor that influenced them to start repeated purchases of blind boxes was gambling mentality.
Labour Market Analysis from a Behavioral Economics Perspective: From the Perspective of Unemployment Insurance and Employment Discrimination
Authors: Yang Jiawen
Published: September 2023

This article analyzes labor market problems through the lens of behavioral economics. This article seeks to identitys methods in which behavioral economics can provide policy recommendations for addressing issues related to unemployment and employment. While traditional economics fails to explain how unemployment insurance discourages job search and leads to long-term unemployment, behavioral economics finds that cognitive biases like loss aversion and present bias prolong unemployment. It suggests that policies must be designed by considering these cognitive biases to increase the motivation of the unemployed to accept work. One policy that can supplement unemployment insurance is wage-loss insurance. Wage-loss insurance is a short or long-term monetary subsidy when the wages in the new job are lower than in the old job. This paper uses qualitative analysis and a literature review to gather insights into labor market problems and the role of behavioral economics in addressing them.
The Influence of KOL Internet Marketing on Consumers from the example about Beauty products in Xiaohongshu Platform
Authors: Chang Haoyang , Fu Lanlan , Xu Xinyue , Zhang Xiaotian
Published: September 2023

Key opinion leader (KOL) Internet marketing is one of the key research topics today. Researchers have found that with the rise and popularity of Xiaohongshu platform in recent years, more and more beauty products have been promoted by KOL on this platform, thus affecting consumers. However, there is still a research gap on the form and degree of influence behind it. Therefore, this paper collects questionnaire data on the consumption of beauty products purchased by Xiaohongshu of all ages, and conducts regression analysis on the data, to explore the relationship between the KOL Internet marketing environment and consumers. The results show that under the Theory of Planned Behavior (TPB), consumer attitude, subjective criteria and cognitive behavior control all have positive effects on consumer behavior intention. All factors under the CMM model will promote consumers' media attention to the product, and media attention has a positive effect on consumers' consumption behavior intention.
Research on the Chinese Enterprise Environmental Information Disclosure System
Authors: Chen Peilin , Li Jiayu , Zhang Jiahui
Published: September 2023

Green development is the trend of current international economic development, and achieving green development is an inevitable requirement for a country to integrate into the international economic society. The enterprise environmental information disclosure system is an important means to urge enterprises to assume environmental responsibility and promote the green development of China's economy. In recent years, Chinese government has issued a series of regulations on environmental information disclosure to alleviate environmental problems, but these regulations have not achieved the expected regulatory effect. Research has found that the reasons for this problem include shortcomings in government environmental audits, limitations of environmental policies, and poor media oversight. Further research has found that China can currently improve the regulatory effect of corporate environmental information disclosure through some measures. Measures including improving the relevant laws and regulations of enterprise environ-mental audit, making up for the deficiencies of green credit policies, and establishing corporate environmental information sharing mechanism should be taken.
Stock Analysis and Portfolio Optimization
Authors: Liu Xingcong
Published: September 2023

This paper investigates financial time series from US stock markets from a quantitative perspective. The returns of all stocks are clustered with K-means with five centroids; in each group, the store with the maximum return is selected. For all five chosen supplies, construct the portfolio with different stock weights and optimize the combination with Monte Carlo to mitigate risk and maximize the Sharpe ratio. Comparing the weights under different stock weights concludes that the optimal portfolio can be obtained with the maximized Sharpe ratio scenario. More interestingly, the consequences based on market value also give remarkable cumulative returns.
Analysis of the Condition of the Development of Cryptocurrency in China
Authors: Liu Donglin
Published: September 2023

This article discusses the reasons behind the Chinese government's conservative attitude toward cryptocurrencies, despite the rapid growth of the cryptocurrency market in China. Cryptocurrencies have become popular in finance because of their advantages in privacy, permanence, and scalability. However, they also pose challenges, such as regulatory un-certainties and security risks. China has banned financial institutions from facilitating bitcoin transactions and imposed restrictions on cryptocurrencies. The article suggests that China's attitude towards cryptocurrencies may be due to their defects. Clear regulations and laws are needed to normalize transactions and issuance and mitigate policy risks. The article also provides some possible solutions based on the defects of cryptocurrencies.
Implementation of Index Rebalance Strategy Based on CSI800
Authors: Chen Yichong , Wang Yingzhi , Han Haoguang , Jiang Jinglun , Duojie Caidan
Published: September 2023

Index rebalancing is an investment strategy that takes advantage of changes in the components of specific indexes. It involves taking long positions when new assets are added and short positions when previous assets are removed. While this strategy has been widely applied in constructing hedge funds, most of the existing applications focus on indexes such as Russel or S&P 500, which primarily cover the US stock market. With the rapid development of the Chinese economy, there is a need for similar applications in the Chinese stock market. This paper selects CSI800, the representative index of the Chinese stock market, as the benchmark and constructs a portfolio based on it. The results of this study are intended to provide insights into the establishment of hedge funds in the Chinese stock market.
Challenges and Strategies for Management of IAAF World Championships in Athletics
Authors: Zhou Kaiwei
Published: September 2023

The IAAF World Championships in Athletics (WCH) is one of the biggest sports events with high popularity. However, the influence and economics of WCH still face many challenges. This study discusses the challenges faced by WCH on venue and marketing management and proposes strategies to address these challenges by reviewing the literature on the development and management of WCH and other sports events from the perspectives of venue management and marketing management. In terms of selecting the host city, this study suggests considering the city's size, transportation convenience and its sports spirit and cultural background. Facing the increased demand and heightened expectations for live events and entertainment, multi-purpose venues with diverse attractions and amenities should be taken into account. Additionally, to increase the quantity and quality of the athletes, offering substantial prize money for athletes is crucial. And creating a compelling fan experience, activating sponsorships, and partnering with influencers should be also considered to promote the marketing management of WCH.
Application of BiLSTM-Transformer in Portfolio Optimization
Authors: Sun Chuchu , Li Haoqin , Fu Sihan
Published: September 2023

Portfolio optimization models that use predictions can effectively capture short-term investment opportunities. However, in traditional models, inaccurate predictions of the expected excess return of different assets can negatively impact investment performance. Deep learning models have demonstrated significant advantages over time series models in this regard. This paper connects Transformer model and the BiLSTM model, which is short for bi-directional Long Short-Term Memory, for return prediction for portfolio model performance enhancement. To be specific, the model of BiLSTM-Transformer is firstly applied for predicting the yield of alternative assets, which is then incorporated in the meanvariance (MV) model. Using 6 component stocks of the US30 index as alternative assets, 270 investments are conducted, and the empirical results are compared with LSTM and Transformer model. The comparison verifies the superiority of BiLSTM-Transformer model in improving prediction accuracy and boost of portfolio model performance.
Portfolio Optimization Based on Main Board Stocks in China
Authors: Wu Jiayi
Published: September 2023

Portfolio is one of the most critical factors in the investment process, which can effectively reduce investment risk, improve investment return, and achieve more diversified investment strategies according to the different needs and goals of investors. This paper focuses on Chinese stock market and selects five active stocks on the Main Board from Shanghai Stock Exchange. Closing prices from August 1,2022 to December 31,2022 of each stock are obtained from Tushare. Four portfolios are constructed in this paper, of which is equally-weighted, market-value-weighted, minimal risk and maximal Sharpe ratio. Monte Carlo simulation is constructed to obtain combinations with minimal risk and maximal Sharpe ratio. After obtaining weights of these tow combinations, it turns out that Sichuan Changhong Electric accounted for the max proportion in minimal risk portfolio while in maximal Sharpe ratio portfolio, China United Communications took up the largest proportion. Finally, according to the overall cumulative return curve, maximal Sharpe ratio portfolio is the optimal portfolio. This paper gives detailed insights of portfolio allocation and selection for investors.
Feasibility Analysis of the U.S. Federal Reserve Achieving Soft Landing
Authors: Zhang Wenjun
Published: September 2023

At present, the United States is witnessing an unprecedented level of inflation, which has not been observed in the past 40 years. To navigate the economy, the US Federal Reserve has opted to raise interest rates. This paper provides an in-depth analysis of the potential impacts of the Federal Reserve's policy, drawing upon a wide range of forecasts from economists across various fields and perspectives to present a comprehensive picture of the situation. The central question is whether the US economy will be able to achieve a "soft landing", as anticipated by the Federal Reserve, or whether it will ultimately enter into a recession. In the event of a recession, the paper delves into the severity and duration of the potential downturn, providing insight into what Americans may expect. Given the United States' critical role in the global economy, the Federal Reserve's policy decisions have far-reaching effects. Therefore, comprehending the possible results and consequences of the current interest rate hikes is vital for policymakers and ordinary citizens alike.
Research on Tesla's Marketing Strategy Based on Consumer Psychology
Authors: Zheng Sijia
Published: September 2023

Recently, new energy vehicles have become more and more popular, and the new energy market has received unprecedented popularity. With the world's environmental problems becoming more and more serious, people have also begun to realize that the reduction of carbon emissions is an important thing. As a representative brand of the new energy vehicle industry, Tesla has many places to learn from other brands. The research mainly focuses on the analysis of Teslas marketing strategies in China and international markets and also combines online and offline sales analysis. The method of this paper is literature analysis. This paper summarized Teslas problems as the current situation of the industry, consumer psychology and marketing strategies. In addition, this paper also provided solutions to the existing problems. There are significant problems with car safety, insufficient understanding of consumer psychology, and problems with offline marketing models. Tesla has encountered unprecedented development challenges and opportunities. Tesla should increase communication with customers to raise awareness of the brand. Tesla should also improve the quality of its products to enhance the reputation of its brand.
Deficiencies of the Allocation Mechanism of Target Company's Anti-Acquisition Decision Rights under the Chinese Shareholder Primacy
Authors: Chen Yifan
Published: September 2023

With the continuous deepening of China's market economy system reform, corporate acquisitions, especially hostile acquisitions, are becoming increasingly popular. Therefore, there is an urgent need for the market to improve the relevant legal provisions for anti-takeover decisions and measures. To begin with, this article takes the allocation of anti-acquisition decision-making right from the perspective of comparative law as an index. Then, it sorts out the decision-making models and related measures of anti-hostile acquisitions. Subsequently, this article takes the equity dispute between China Vanke Co., Ltd. and Baoneng Investment Group Co as a case study, using literature research methods and qualitative analysis methods as the basic research approaches to explore various practical difficulties faced by Chinese companies in anti-hostile acquisitions under the shareholder primacy. This refers to the limitations of the legislative design of the relevant shareholder primacy for Chinese listed companies in the face of hostile acquisitions, which include an analysis of the implementation authority of acquisition defense measures, the responsible parties, and the reasons for the insufficient power of the board in anti-hostile acquisition activities. Ultimately, in order to overcome the above deficiencies, this article proposes suggestions on limiting the power of shareholders' meetings to expand the function of the board, improving the mechanism for the operation of directors' powers and responsibilities, balancing the overall rights and protecting interests of shareholders.
An Analysis of the Strategies Applied to the Different Strategic Business Units of the BCG Matrix
Authors: Pan Xinrui
Published: September 2023

When corporate organizations desire to improve their capacity for strategic planning of their product management, The BCG Matrix is one of the most well-known and effective strategic tools. The paper attempts to analysis the different portfolios of the BCG and the corresponding choices of business strategies, combining them with the product lifecycle theory and developing a corporate strategic plan in conjunction with the actual based on existing literature and data. The result shows that in the BCG Matrix, corporate strategies and products are closely linked, and a strong and competitive product can help a company penetrate the market rapidly in the face of fierce competition. It provides companies with a choice of business strategies on SBU (Strategic Business Units), and helps them plan and distribute their available resources through the strategies. According to the result, the strategic operating unit depends on its position in the diagram, different operational directions are determined, and the operational strategy has a different focus depending on the product stage.
Cosmetic Industry Insights and Marketing Strategy Analysis of LOreal in China
Authors: Lv Meizheng
Published: September 2023

With the expansion of China cosmetic market, many cosmetic groups are engaging in expend their market share. However, the development of cosmetics led to diversified consumers needs. Some of customers want to get more skincare products for sensitive skin meanwhile the others care about makeup products' characteristics. Various demands have led to the constant updating of the development strategies of the cosmetic groups. Through reading the literature and research reports on Chinese cosmetics in recent years, it is found that the Chinese cosmetics market is oligopolistic and LOreal is the biggest one in several big international groups. However, the rise of domestic cosmetic brands makes these big international groups feel threatened. Domestic brands have a better understanding on physiological and psychological needs of Chinese, even Asian consumers, which make them have the strong competitiveness. In the paper, 4Ps model and Porters five forces model are used to analyze the current situation of the cosmetics market and the competitiveness of L 'Oreal Group. Finally, some implications are demonstrated from the perspective of culture, brand introduction, optimization of advertising structure, and consumers demands to help LOreal improve its competitiveness.
Analyzing the State of the U.S. Economy in the Post-Pandemic Era
Authors: Dai Mengke
Published: September 2023

With the normalization of the epidemic in the United States, the COVID-19 virus is increasingly regarded as a more contagious "big flu" with higher-fatality. The new coronavirus has mutated to make it more susceptible to multiple infections, and some patients may experience symptoms that last for months or years. Unlike previous direct economic crises, the COVID-19 epidemic has played a negative role in the transmission of economic policies in the process of economic recovery, reducing the pertinence of economic policies and the speed of full resumption of work and production. Given the accumulation of negative issues caused by economic policies in the U.S. since the epidemic, this article will discuss the current state of the U.S. industrial economy, high inflation and Fed policy, as well as the international environment and cooperation.
Does the Capital Structure Influence the Firm Performance of Real Estate Listed Companies Positively Between 2010 to 2020 in China
Authors: Shi Qi
Published: September 2023

The financial structure of a firm is often regarded as the most essential factor influencing its operating performance. The real estate industry, as an important part of China's current national economy, is a typical capital-intensive industry with a large demand for capital. However, the industry's characteristics lead to a relatively slow return of capital in the real estate industry, putting pressure on the industry's financing capacity and capital structure. This paper divides the capital structure into two components: gearing ratio and debt structure, and takes China's real estate listed companies from 2010 to 2020 as a sample. The influence of capital structure on the performance of listed companies is examined empirically. It is found that there is a non-linear relationship between gearing and firm performance, i.e. an inverted U-shaped relationship. This paper still holds after robustness tests such as variable substitution, which are hoped to be useful for business performance, future government regulation and policy implementation.
A Systematic Review: Revisiting Neoliberal Institutionalism in the Modern Context with Political Philosophy Considerations
Authors: Su Hengrui
Published: September 2023

This paper contributes to the modern neoliberal institutionalist line of thinking and international relations studies by revisiting and discussing neoliberal arguments under todays socio-economic and political background. The goal is to defend neoliberal institutionalism through a brief and yet systematic review of classical neoliberal works. An interdisciplinary approach is taken through paralleling neoliberalism with theories in philosophy (utilitarianism and pragmatism) and politics. Criticisms from neorealists and worrying issues like state-contestation and counter-institutionalization are discussed and defended. Afghanistans accession to becoming a WTO member has been used as an example to show the positive influence that international organizations and institutions can exert in the 21st century.
Transmission Mechanism of U.S. Monetary Policy to Economies
Authors: Du Yinghan
Published: September 2023

Due to the special status of the United States and the U.S. dollar in the world economy, the U.S. monetary policy has a significant spillover effect on the world. Especially since the subprime mortgage crisis in 2007, the U.S. monetary policy has attracted more attention from the world. Combined with the previous literature, this paper finds that the transmission channels of the US monetary policy uncertainty spillover effect include exchange rate expectation channel, financial asset allocation channel, contagion of monetary policy uncertainty, and real option effect. Among them, the channel of exchange rate expectations, the channel of financial asset allocation and the channel of contagion of monetary policy uncertainty are responsive and rapid, while the real option effect has a slow and long-term impact on the real economy. At the same time, there are differences in the spillover effects of U.S. monetary policy uncertainty on different countries. The results of this study have certain guiding significance for monetary policy formulation in other countries, such as strengthening the supervision of cross-border bonds and cross-border investment. Especially under the impact of the new crown pneumonia epidemic, major developed economies have implemented a new round of quantitative easing monetary policies, and policymakers in emerging economies need to pay great attention to this.
Positive Affect of Financial Derivatives onThe Stock Market
Authors: Liu Yirou
Published: September 2023

The derivatives market is widely recognized in financial markets, and it has developed rapidly, but there is little evidence that it contributed to the development of financial and economic markets. This article investigates the dynamic relationship between the Indian derivatives market and the stock market to determine how it affects market pricing. This paper use the DCC-garCH model to examine the dynamics of India from the third quarter of 2018 to 2022, I find that the financial derivatives market is more financially contagious than the equity market. Therefore, I can analyse that the development of derivatives has a positive impact on economic growth.
Tiktok Platform -- Brand Marketing and Business Model Behind Live Commerce
Authors: Xu Xiaowei
Published: September 2023

With the rapid development of the Internet era, the consumption demand, form and mode of online consumers are constantly updated. Live commerce for selling products continues to open new channels for product sales mode through major social platforms. Tiktok is one of the most popular social short video platforms in contemporary times. Tiktok live broadcast brings new and intuitive consumption mode and immersive shopping experience to users and consumers. This paper mainly discusses the communication mode and marketing strategy of "Tiktok live broadcast with goods" under the background of the times through literature search and case analysis, and analyzes its business model and the relationship between the platform and its users and consumers. The purpose and significance of this paper is to understand the improvement, contribution and future development space of Tiktok live commerce and delivery in all aspects, also aims to understand the origin and future development of the live streaming industry, and bring a reference to people in this industry or interested in this platform.
The Financial Implications of the Emergence of Digital Currencies under the Development of the Digital Economy
Authors: Zhong Zihao
Published: September 2023

Discuss whether the gradual popularization of digital currencies will have any impact on Internet finance. When digital currencies slowly enter our lives, the way we trade will gradually change, which will have a subtle impact on us. This paper through the literature induction method, found that not only digital currency will affect the development of Internet finance, but also affect the development of traditional commercial banks, through the study of the structure of Internet finance and the theory of digital currency, this paper can be inferred The emergence of digital currencies and how their gradual popularization will affect Internet finance, and through observation and summary, digital currencies have gradually penetrated into people's trading methods, and the issuance of digital currencies will bring many positive impacts to Internet finance. For example, the settlement method of digital currency will reduce the transaction costs of Internet finance, and the issuance of digital currency may lead to the rise of interest rates, making people more inclined to become investors, enter the Internet financial market for investment and purchase derivatives, thereby promoting currency circulation and promoting international economic development. Therefore, the issuance of digital currency is conducive to the development of a country's Internet finance, which can bring many benefits to Internet finance, so that the economy can be further developed and technology can progress.
How Climate Change is Affecting the Sustainable Development Management of Chinese Companies
Authors: Wang Jiaming
Published: September 2023

As climate change has become increasingly complex in recent decades, it has been listed as a top global risk. Not only does it have an impact on the climate, such as the increase in severe weather, and global warming, but also has a corresponding impact on enterprises, becoming a hard constraint on their economic development. This paper mainly studies how climate change affects the sustainable development management of Chinese enterprises. Besides, the paper also aims to explore how Chinese companies can adjust their sustainable development management policies under climate change. In addition, it mainly analyses the impact of climate change on its enterprises through literature analysis and case studies. Through the research, it is found that under the influence of climate change, Chinese enterprises are still lacking in sustainable development management and their strategies are not flexible enough. And they must make up for their shortcomings from the practices of large international enterprises or organizations.
The Effect of Globalization and International Trade Between UK and China on the UK's Economy and the Future of Trade Between China and the UK
Authors: Liu Xinyi
Published: September 2023

Globalization refers to the cross and cultural dissemination of commodities, finance, technology and information in various countries, which will make various countries more connected to each other, and within economic point of view globalization will increase the connection between countries, international trade, business /financial cooperation and mutual influence in politics. The further increase in international trade not only increases the global interconnectivity and interdependence, but also has a great impact on UK's domestic economy. This article will take a look at globalization and international trade with China, discussing exactly how China is affecting the UK economy and the future of international trade with China.
What Does Venture Capitalists Learn From IPO Failures?
Authors: Yang Jixin
Published: September 2023

Venture capital investors focus on early-stage enterprises, the market participants have limited information about their prospects. Their investment decisions involve complicated factors and potentially the failures in the past can affect their future investment decisions. In this paper, within the context of venture capital investment, I examined the impact of the rate of IPO failures in one sector on future investment in the same sector. However, the direction of effect is ambiguous. The learning effect from past failure can be positive if the VC investors gain valuable experience from it. Alternatively, the learning effect can be negative as it reveals the VCs incapability to invest in that given sector. I exploit a data set from Preqin and a fixed-effect model to help me identify results that are consistent with a positive learning story. This finding contributes to our understanding of how VC investors make investment decisions and how financial market participants react to failures more broadly.