STRATEGI PROGRAM HARD NEWS KOMPAS TV
Authors: Rahayu Sri , Sugihartono R.A. 
Published: February 2019

<p><span><strong><em>ABSTRACT</em></strong><br /><span><em>This study describes the problem about the strategy of hard news program conducted by </em><span><em>Kompas TV. The object of this research is the hard news program on Kompas TV which is </em><span><em>examined by using qualitative descriptive approach. The sampling technique used in this </em><span><em>research is purposive sampling. Methods of data collection using participative observation, </em><span><em>interviews, and literature study. The results of the study show that the strategy undertaken </em><span><em>by producers and programming team in Kompas TV includes strategy in program planning</em><br /><span><em>consisting of program product arrangement, and program promotion. Strategy in self </em><span><em>production (in house production) and program purchase through three systems. The strategy </em><span><em>on program execution involves broadcasting the program according to the broadcast pattern </em><span><em>and in accordance with the target audience. In addition, the program supervision strategy is </em><span><em>conducted through internal control quality by the producer and programming team that refers</em><br /><span><em>to Broadcasting Behavior Guidelines and Broadcast Program Standards (P3SPS) and </em><span><em>external supervision by Indonesian Broadcasting Commission (KPI), as well as strategies </em><span><em>that are compiled through daily and weekly evaluation.</em><br /><span><strong><em>Keywords: </em></strong><span>Strategy <span><em>program, news program, hard news, Kompas TV</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><em></em><span><strong>ABSTRAK</strong><br /><span>Penelitian ini mendiskripsikan permasalahan tentang strategi program <span><em>hard news </em><span>yang <span>dilakukan oleh Kompas TV. Objek penelitian ini adalah program <span><em>hard news </em><span>pada Kompas <span>TV yang diteliti dengan menggunakan pendekatan deskriptif kualitatif. Teknik pengambilan <span>sampel yang digunakan dalam penelitian ini yaitu sampling bertujuan (<span><em>Purposive Sampling</em><span>). <span>Metode pengumpulan data menggunakan observasi partisipatif, wawancara, dan studi <span>pustaka. Hasil dari penelitian menunjukkan strategi yang dilakukan oleh produser dan tim<br /><span><em>programming </em><span>di Kompas TV meliputi strategi dalam perencanaan program yang terdiri dari <span>penyusunan produk program, dan promosi program. Strategi dalam produksi sendiri <span><em>(in </em><span><em>house production) </em><span>dan pembelian program melalui tiga sistem<span><em>. </em><span>Strategi pada eksekusi<br /><span>program meliputi penayangan program sesuai pola siar dan sesuai dengan target penonton. <span>Selain itu strategi pengawasan program dilakukan melalui <span><em>quality control </em><span>yang secara <span>internal oleh produser dan tim <span><em>programming </em><span>yang mengacu pada Pedoman Perilaku<br /><span>Penyiaran dan Standar Program Siaran (P3SPS) dan pengawasan secara eksternal oleh <span>Komisi Penyiaran Indonesia (KPI), serta strategi yang disusun melalui evaluasi secara <span>harian dan mingguan.<br /><span><strong>Kata Kunci</strong><span><strong><em>: </em></strong><span>Strategi program, program berita, <span><em>hard news, </em><span>Kompas TV</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /><span><span><span><span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>