bluuebunny/crossref_metadata_2025 huggingface dataset:
Branchiostegus sanae, a new species of deepwater tilefish (Eupercaria, Branchiostegidae) from the South China Sea
Authors: Huang Haochen , Chen Jingxuan , Ke Zhixin , Zhang Chi
Published: February 2025

A new species of deepwater tilefish, Branchiostegus sanaesp. nov., is described based on five specimens collected from the area between the Xisha Islands and Hainan Island, China. This species can be distinguished from congeners by its unique cheek marker and a combination of characteristics. Among the tilefish species known to be distributed in the South China Sea, this species is the only one with vertical stripes on the body. Based on the COI, CytB, and 12S sequences, a maximum-likelihood phylogenetic tree shows that the B. sanaesp. nov. forms a separate clade and is the sister group to the clade consisting of B. sawakinensis, B. albus, B. argentatus, B. biendong, B. japonicus, B. auratus, and B. okinawaensis. A key to the genus Branchiostegus is also compiled.
Redescription of Papuanatula Lugo-Ortiz & McCafferty (Ephemeroptera, Baetidae), with description of a new subgenus and 20 new species
Authors: Kaltenbach Thomas , Kluge Nikita J. , Gattolliat Jean-Luc
Published: February 2025

Material from the type localities of most described species of Papuanatula and rich material newly collected across New Guinea and on the island Sulawesi form the bases for this comprehensive study of the genus, including the description of a new subgenus Papuafiliolasubgen. nov. and 20 new species. Species delimitation is based on morphology of larvae and partly also imagos, supported by mitochondrial DNA data (COI) for some of the species. The total number of species is augmented from six to 26. The genus has a disjunct distribution on the islands New Guinea (incl. New Britain) and Sulawesi. A key to the larvae of all species is provided. Morphological similarities, the relationship of Papuanatula to other genera of Baetidae, and possible explanations for the high diversity in New Guinea are discussed.
Bartonelloses
Authors: Fournier P.-E
Published: February 2025

Les bartonelloses sont des zoonoses pouvant concerner l’Homme. Les bactéries qui en sont responsables sont des alpha-protéobactéries intracellulaires facultatives appartenant au genre Bartonella ; celui-ci comporte 37 espèces validées, dont 11 sont des pathogènes pour l'Homme. Les trois espèces responsables de la majorité des cas d’infections humaines sont B. bacilliformis, l’agent de la maladie de Carrión, B. quintana, l’agent de la fièvre des tranchées et B. henselae, l’agent de la maladie des griffes du chat. En dehors de B. quintana et de B. bacilliformis, dont le réservoir est humain, la plupart des espèces de Bartonella sont associées à des réservoirs animaux. Elles sont transmises entre individus par des arthropodes vecteurs. Du fait de la culture difficile sur une gélose au sang frais de Bartonella spp., le diagnostic microbiologique des bartonelloses repose sur une analyse sérologique et/ou la détection et l’identification par PCR des bactéries présentes dans un produit biologique, sans ou avec séquençage de gènes spécifiques.
Pseudo-hyperphosphatémie chez une patiente atteinte de leucémie à plasmocytes
Authors: Borderie Didier , Ducastel Morgane
Published: February 2025

Nous rapportons un cas de pseudo-hyperphosphatémie chez une patiente atteinte de myélome multiple acutisé en leucémie à plasmocytes. Une interférence analytique entre l’immunoglobuline monoclonale et le molybdate d’ammonium permettant le dosage des phosphates inorganiques est à l’origine de cette pseudo-hyperphosphatémie. La détermination de la concentration sanguine exacte en phosphates inorganiques a nécessité la précipitation des protéines plasmatiques. Les épurations extrarénales réalisées chez la patiente ont diminué la concentration en immunoglobuline monoclonale et permis de s’affranchir de l’interférence lors du dosage. La pseudo-hyperphosphatémie est un événement rare, ni systématique ni prévisible, et susceptible d’entraîner une prise en charge médicale inadaptée et délétère pour les patients concernés : les biologistes doivent donc être capables de la déceler rapidement.
Usefulness of an Extensible Trial Neck in Total Hip Arthroplasty
Authors: Suzuki Takashi , Kojima Kei , Aoki Shunsuke , Kubomura Tatsuya , Ryu Keinosuke
Published: February 2025

Background

Maintaining appropriate soft tissue tension is essential in total hip arthroplasty (THA). Surgeons generally achieve this by altering the neck length. However, experimenting with different neck lengths is time-consuming, as it requires repeated hip dislocations. To address this, we have used a new extensible trial neck device that allows for easy adjustment of neck length during surgery. This device can help surgeons avoid the need for repeated hip dislocations to determine the correct neck size. The objective of this research was to investigate whether this device could help shorten operative times and decrease surgical invasion for patients.

Materials and Methods

Patients undergoing THA were randomly separated into two groups. The first group used the extensible trial neck during trial reduction after the stem and cup were placed (group M), while the second group used a conventional trial neck (group C). Operative time, blood loss, number of additional dislocations needed during the operation, and C-reactive protein (CRP) and creatine phosphokinase (CPK) levels after the operation were compared.

Results

Operative time was significantly shorter and the number of additional dislocations required to choose the final neck size was significantly lower in group M compared with group C. No significant difference in blood loss was observed. CRP and CPK levels days 3 and 7 after surgery decreased in group M compared with group C.

Conclusion

The extensible trial neck was useful for THA by greatly reducing operative time and stress on the patient. [
Orthopedics
. 202x;4x(x):xx–xx.]
The Fragility of Statistical Findings Regarding Hemiarthroplasty Versus Total Hip Arthroplasty for Displaced Femoral Neck Fractures
Authors: Giakas Alec M. , Hohmann Alexandra L. , Mehta Nikhil N. , Dambly Julia M. , Lonner Jess H.
Published: February 2025

There is debate over the treatment of displaced femoral neck fractures with either hemiarthroplasty or total hip arthroplasty. This study aimed to evaluate the fragility index (FI) of randomized controlled trials (RCTs) comparing these methods. We queried for these RCTs containing dichotomous outcomes, finding 11 RCTs with 63 dichotomous outcomes. The median FI for all outcomes was 6, signifying that 6 event reversals would change the statistical significance of an outcome. The median FI was 2 for significant outcomes and 6 for nonsignificant outcomes, indicating that outcomes favoring one surgical method are more statistically fragile than those demonstrating equivalency. [
Orthopedics
. 202x;4x(x):xx–xx.]
Collaborative Leadership Education Through Community Partnerships
Authors: Monroe Heidi A. , Seo Grace Z. , Robertson R. John
Published: February 2025

Background

Nursing leadership development among prelicensure nursing students is critically important to address 21st century standards of care for diverse populations. Entry-level nurses are expected to confidently address issues of health equity, and collaborate, communicate, and lead as members of interprofessional teams in the community.

Method

Using a collaborative learning approach, supported by experiential learning theory, students in the leadership practicum formed team partnerships and engaged with local human services agencies to assess, plan, and implement nursing leadership projects.

Results

Student skills, knowledge, and attitudes were refined in domains including teamwork, interprofessional communication, project development, community collaboration, social justice advocacy, self-reflective practice, and scholarship dissemination.

Conclusion

This practicum course that partnered teams of nursing students with human services agencies was a mutually beneficial plan that promoted health in vulnerable populations and refined nursing leadership qualities in nursing students.

[
J Nurs Educ
. 2025;64(X):XXX–XXX.]
Simulating Chaos: Empowering Nursing Students Through a Disaster Response Drill
Authors: Hitt Amanda , Seay Amy , Russell Beverly , Martin W. Paige , Casson Victoria , Davenport Nikki
Published: February 2025

Background

The 2021 American Association of Colleges of Nursing (AACN) The Essentials: Competencies for Professional Nursing Education revised standards incorporate a focus on population health, including disaster preparation and response. Nursing educators must ensure their curriculum incorporates these concepts in order to prepare nursing students for real-world practice.

Method

Faculty created a collaborative mass-casualty simulation involving multiple community disaster response agencies to create a realistic scenario for experiential learning.

Results

Faculty perceived three themes that emerged from debriefing: (1) triage process, (2) communication and collaboration, and (3) leadership. Faculty found this learning experience was vital for students to understand the importance of collaboration with multiple community agencies in the navigation of an appropriate disaster response.

Conclusion

Nurse educators should tailor simulation-based experiences to incorporate didactic concepts, such as triage, communication, and collaboration, with an emphasis on leadership skills in order to prepare students for real-world disaster response.

[
J Nurs Educ
. 2025;64(X):XXX–XXX.]
Advanced Practice Nursing Education: Strategies to Advance Diversity, Equity, Inclusion, and Belonging
Authors: Spurlark Roxanne S. , Akintade Bimbola , Broholm Cindy , Clark Ricketta , Fyle-Thorpe Omolara , Gatewood Elizabeth , Graves Stacey , Kuster Andrea , Mihaly Lisa , Mitchell Sheryl , Newton Tarnia , Quattrini Veronica , Kirkland Tracie
Published: February 2025

Background

Diversity, equity, inclusion, and belonging (DEIB) are essential in advanced practice education to address systemic racism and health inequities. The American Association of Colleges of Nursing's (AACN) The Essentials: Core Competencies for Professional Nursing Education highlight nursing's role in addressing these challenges and developed a DEI toolkit.

Method

A symposium was created for nurse practitioner faculty to explore DEIB integration using case studies based on anti-DEIB legislation. Participants applied the AACN DEI Toolkit across institutional viability, access, climate, and education.

Results

Participant feedback indicated high satisfaction, with increased awareness of anti-DEIB legislation and improved knowledge of the AACN DEI Toolkit. Informal debriefing revealed varying levels of readiness to address DEIB challenges.

Conclusion

Addressing structural racism in nursing education requires strategies and collaboration. The AACN DEI Toolkit provides a foundation for integrating DEIB into nursing curricula, promoting equitable, culturally competent health care. This initiative is crucial for preparing advanced practice nursing graduates to meet the evolving needs of diverse populations.

[
J Nurs Educ
. 2025;64(X):XXX–XXX.]
Using Ecological Systems Theory to Enhance Community Health Literacy
Authors: Dickens Carolyn , Suarez-Balcazar Yolanda , Allen-Meares Paula , Brazil Eryn
Published: February 2025

Background

The COVID-19 pandemic exacerbated long-standing disparities that many people in the United States experience due to their race and ethnicity and socioeconomic status.

Brief Description of Activity

An outcry from several relevant stakeholders ignited a federal response from the Centers for Disease Control and Prevention (CDC) and the Department of Health and Human Services (HHS), who, among other entities, decided to address low health literacy (HL) in underserved communities. Evidence suggests that HL impacts under-resourced communities' understanding of health issues and whether they adhere to health guidelines.

Implementation

This article aims to provide an ecological analysis of HL best practices, highlighting their role in community health during public health crises.

Results

Although a vast amount of literature applies Ecological Systems Theory (EST) to understanding and addressing a range of issues impacting the health of communities, scarce literature applies EST to understanding HL interventions.

Lessons learned

We discuss implications for public health efforts, concluding that Bronfenbrenner's Ecological Systems Theory is effective for grounding the development and implementation of best practices for promoting HL interventions. [

HLRP: Health Literacy Research and Practice
. 2025;9(1):e29–e36.

]
Bronastodobni najdišči Kavci in Repovnice pri Vodicah na Gorenjskem
Authors: Leghissa Elena , Plestenjak Ana
Published: February 2025

V članku predstavljamo arheološki najdišči Kavci in Repovnice, ki sta bili raziskani v letu 2013. Z arheološkimi izkopavanji smo odkrili bronastodobni naselji, ki na podlagi materialne kulture in radiokarbonskih datacij sežeta že v sredino drugega tisočletja pr. n. št. (Kavci), v 12.–11. st. pr. n. št. pa sodi večji del gradiva iz naselbine, odkrite na območju Repovnice. Naselbina Kavci je na podlagi primerjav opredeljena v časovni okvir horizonta Oloris-Podsmreka, medtem ko Repovnice sodijo na prehod horizonta Oloris-Podsmreka v horizont Rogoza-Orehova vas. Sodeč po najdbah, se kažejo močne povezave tudi z območjem zahodne Slovenije in Caput Adriae s kaštelirsko kulturo.
Los efectos de la patrimonialización de la cocina mexicana sobre el consumo de insectos
Authors: Lazos-Chavero Elena , Katz Esther , Aguilera-Espinosa Orlando , Pino-Moreno José Manuel , Cabirol Nathalie
Published: February 2025

La patrimonialización de la cocina tradicional mexicana por la Unesco ha conllevado la revalorización de las cocinas indígenas y ha incentivado las ferias y el turismo gastronómicos, así como la creación de nuevos platillos y productos alimenticios. Sin embargo, en el caso de los insectos comestibles que conforman parte del patrimonio alimentario de diferentes regiones desde tiempos prehispánicos, esta patrimonialización institucional ha acentuado desigualdades alimentarias y llevado a una recolección depredadora, por lo que no ha contribuido ni a configurar la justicia alimentaria ni a proteger la diversidad de insectos.
L’histoire continue
Authors: Delair Hortense
Published: February 2025

Le schéma d’une écriture « à programmation scénarique » (Pierre-Marc de Biasi) place l’établissement du scénario romanesque, soit l’invention et la disposition des principaux éléments diégétiques, dans les premiers moments de la genèse. Pour autant, le modèle parallèle d’une écriture « à structuration rédactionnelle » suppose davantage de souplesse quant à l’articulation des dynamiques de création et relativise ainsi la nécessaire primauté du scénario. L’observation des campagnes d’écriture successives d’un écrivain comme Zola, parangon de l’écriture pré-organisée, montre ainsi que le travail sur les motifs scénariques, quoique fondateur, se poursuit sur l’ensemble de la genèse. On envisagera les enjeux de ce travail au long cours, d’abord à travers les finitions sur épreuves réalisées par l’auteur de façon contemporaine à la publication, ensuite en considérant les paratextes auctoriaux, et en particulier la réclame de librairie, comme partie prenante de l’écriture scénarique. Si la notion de scénario appelle, par sa résilience, à une étude de la genèse sous l’angle du processus, elle invite aussi la critique génétique à changer d’échelle.
De la création du scénario à sa mise en image :un exemple de collaboration entre deux auteurs de bande dessinée
Authors: Baroni Raphaël
Published: February 2025

Cet article porte sur la genèse d’un album de bande dessinée franco-belge intitulé Le Long Voyage de Léna, paru en 2006. Cet album, scénarisé par Pierre Christin et dessiné par André Juillard, met en lumière la complexité des rapports entre l’écriture du scénario et sa mise en image. La question de ces rapports est particulièrement importante pour un média qui a accordé un statut presque égal au scénariste et au dessinateur dans le processus d’auteurisation de la production franco-belge à partir des années 1960. En s’appuyant sur un riche fonds documentaire, qui inclut des entretiens avec les auteurs et l’éditeur, le synopsis, le scénario original annoté par le dessinateur, le storyboard ainsi que divers documents préparatoires (esquisses, photos de repérage), il est possible de suivre les étapes menant de la rédaction du scénario à sa transformation en récit graphique. Ce processus s’inscrit en droite ligne dans la tradition franco-belge, tout en s’en distinguant par un contexte éditorial marqué par la célébrité de ses auteurs. On verra ainsi que la collaboration entre Christin et Juillard ne relève pas d’un simple partage des tâches entre l’écriture d’une histoire et sa mise en image, le mode de production adoptant un processus beaucoup plus collaboratif.
Un scénario inédit d’Émile Zola pour le théâtre :Une grande amoureuse
Authors: Macke Jean-Sébastien
Published: February 2025

À partir de 1893, Émile Zola s’intéresse de très près au théâtre lyrique et à l’opéra. Encouragé par son ami, le compositeur Alfred Bruneau, il écrit ses premiers livrets d’opéras dont deux seront représentés à Paris puis dans de nombreux opéras français et européens : Messidor (Opéra de Paris, 1897) et L’Ouragan (Opéra-Comique, 1901). Cette étude se propose d’analyser les scénarios de ces deux livrets écrits en prose (une innovation pour l’époque), en montrant en quoi ils peuvent se rapprocher des ébauches des romans de Zola. Nous verrons ainsi que les drames lyriques de Zola ne sont pas une œuvre à part mais s’inscrivent dans la continuité du projet zolien de décrire la société de son époque mais sous une forme nouvelle qui voit l’émergence du théâtre lyrique naturaliste, parenthèse originale dans l’histoire de la musique française.
Du document ethnologique au poème :Tristan Tzara et les « Poèmes nègres »
Authors: Denogent Jehanne
Published: February 2025

Dans les années 1910, alors qu’il se trouve à Zurich, le poète dadaïste Tristan Tzara transcrit, à partir d’ouvrages ethnologiques, toute une série de chants et de devinettes africaines et océaniennes qu’il nomme « Poèmes nègres ». L’article s’intéresse à ce geste d’appropriation, en comparant les versions ethnologiques et les transcriptions par Tzara de trois « poèmes ». Cette génétique éditoriale allographe témoigne de la réception des expressions africaines et océaniennes par le poète, orientée par ses propres expérimentations à cette époque.
Les memory studies et la critique génétique :une rencontre possible
Authors: Antoniuk Mateusz
Published: February 2025

Cet article est basé sur l’hypothèse suivante : la critique génétique peut coopérer avec un grand bénéfice méthodologique avec les « études culturelles mémorielles , une discipline qui traite de la production et de la circulation des représentations collectives et sociales du passé historique. Cette hypothèse est développée de façon purement spéculative et théorique dans la première partie de l’article. La deuxième partie introduit un exemple concret : l’analyse des premiers brouillons du poème “Wilki” (Les loups), du poète polonais Zbigniew Herbert (1924-1998). Selon l’auteur de l’article, cet exemple démontre par la pratique interprétative comment il est possible de combiner le discours de la critique génétique avec celui des recherches sur la mémoire collective. Dans la troisième et dernière partie, les hypothèses principales sont reprises et clarifiées de façon légèrement différente, appliquée à un deuxième exemple, les brouillons d’un poème composé par un autre poète polonais, Jerzy Harasymowicz (1933-1999).
Les scénarios numériques zoliens à l’épreuve de la génétique textuelle
Authors: Grenaud-Tostain Céline
Published: February 2025

Nous proposons de mener une approche longitudinale des outils numériques mis à disposition du chercheur zolien pour lire, explorer et exploiter les matériaux génétiques dont celui-ci a besoin afin d’avancer dans la compréhension du processus créatif. Notre attention se focalisera en particulier sur l’articulation de ces nouveaux outils à la question génétique du scénario. Nous mettrons l’accent, au détour d’une comparaison adossée à une série d’exemples, sur le trajet accompli depuis la mise en ligne du Dictionnaire des auto-consignes jusqu’à la récente édition électronique des Ébauches des Rougon-Macquart. De nouvelles perspectives s’offrent aux lecteurs, perspectives dont il s’agit de mesurer les enjeux, les modalités et, peut-être aussi, les expériences comprises comme autant de défis à relever.
Le « choix » de Raymond Aron : relations internationales ou sociologie européenne ?
Authors: Cohen Antonin
Published: February 2025

Cet article illustre la manière dont la compétition pour le financement des sciences humaines et sociales est susceptible de modifier (ou non) l’agencement disciplinaire du champ académique. Il analyse comment la coopération entre Raymond Aron et Jean-Baptiste Duroselle pour créer une discipline nouvelle, les relations internationales, elle-même enjeu de définitions concurrentes (théorie politique, études aréales), est enclavée dans une concurrence entre agents, institutions et sous-champs académiques. Si le centre de recherche est le point d’entrée qui semble le plus pertinent dans les stratégies de subversion de l’ordre disciplinaire, notamment aux yeux des fondations philanthropiques, les agents du champ académique ne peuvent faire complètement abstraction de cet ordre dans leurs stratégies de reproduction, qui passent elles par les facultés. L’article replace les financements de la fondation Ford dans leur séquence historique, et propose une lecture synchronique de la création de deux centres de recherche, le centre d’études des relations internationales (CERI) et le centre de sociologie européenne (CSE).
E-Commerce and the Evolution of Consumer Behavior
Authors: Silva Daniel
Published: February 2025

E-commerce has revolutionized consumer behavior, reshaping interactions between businesses and customers. This study explores online shopping patterns, focusing on factors like convenience, personalization, and accessibility. Using quantitative data and case studies, it highlights the role of digital marketing strategies, such as targeted ads and personalized recommendations, in fostering loyalty. The research also examines cross-border e-commerce, addressing cultural adaptation and regulatory challenges, and emphasizes the importance of sustainability in consumer choices. Emerging technologies like AI and big data are shown to enhance customer experiences. The study concludes that aligning strategies with consumer needs is key to thriving in the digital market.
Internationalization and International Marketing
Authors: Castanho Pedro
Published: February 2025

This chapter explores the value of developing an international marketing plan for a coffee roasting company, focusing on the benefits of global expansion. It examines the Uppsala Internationalization Model, which suggests gradual expansion into culturally and geographically similar markets to manage risks and strengthen the company's foundations. The chapter reviews case studies, particularly in the food sector, highlighting the model's gradual nature and the time it allows for market analysis. It emphasizes the importance of defining objectives, market segmentation, brand positioning, and product strategies. The Born Global model, for rapid internationalization, is also discussed. Ultimately, the chapter argues that internationalization reduces risks, drives economic growth, enhances brand identity, and allows access to economies of scale, helping diversify revenues and reduce dependency on a single market.
The Culture of Customer Service as a Strategy and Competitive Differentiator in Service Companies
Authors: Silva Marilia Severo
Published: February 2025

This chapter discusses the distinction between goods and services, highlighting their tangible and intangible features and their importance in society. It examines the service sector's growth, driven by the addition of services to goods as a strategy for market differentiation and new revenue generation. The relationship between service providers and clients is emphasized, showcasing benefits such as personalization and efficiency, along with challenges like quality control. Systematic, client-oriented relationships are crucial for business growth, building customer fidelity based on trust and loyalty rooted in deep emotional connections. Additionally, the text highlights organizational culture's role in shaping employee motivation, satisfaction, and performance, which strengthen internal and external bonds. It concludes by discussing globalization's impact on competitiveness and how service quality functions as a strategic differential to enhance customer experience and satisfaction.
A Research on the Effective Use of AI Technologies by Public Officials in Türkiye
Authors: Mete Mevlut Hurol , Çubuk Ecem Buse Sevinç
Published: February 2025

This study investigates the adoption and effective use of artificial intelligence (AI) technologies in the public sector, focusing on the Ministry of Industry and Technology (MoIT) in Türkiye. Through literature review and field research, including interviews with public officials, the study highlights the potential of AI tools in transforming public service delivery and improving efficiency, transparency, and citizen satisfaction. Despite the increasing awareness of AI's benefits, the findings reveal significant challenges, including low digital competencies among public officials, data privacy concerns, and the absence of institutional strategies for AI integration. The research underscores the need for targeted training programs, robust legal frameworks, and strategic alignment to enhance AI adoption. A case study of the MoIT's AI-based e-Market Surveillance and Inspection project exemplifies AI's potential to modernize public services. The results aim to guide future research and practical efforts in leveraging AI for public sector innovation in Türkiye and beyond.
Surveillance Technologies in Public Service Implications for Street-Level Bureaucrats
Authors: Uzun Mehmet Metin , Tanriverdi Mustafa
Published: February 2025

This chapter discusses the utilization of surveillance technologies by street-level bureaucrats. It examines the emergence of AI-powered surveillance technologies that have significantly enhanced surveillance practices across public services, such as policing, urban management, border control, and public health surveillance. This chapter addresses these technologies' opportunities and risks, including power imbalances, privacy concerns, and ethical considerations, including algorithmic bias and misclassification problems. Analyzing selected public service use cases, it assesses how these surveillance tools have reshaped the roles of street-level bureaucrats. Furthermore, this study outlines the transition of street-level bureaucrats from screen-level bureaucrats to street-level algorithms, with a particular focus on the phenomenon of ‘street-level surveillance.' The findings presented in this chapter aim to contribute insights for policymakers and street-level bureaucrats, aiming to encourage the responsible use of AI-powered surveillance in public services and open public spaces.
Normative Ethical Paradigms in Public Administrative Policies
Authors: Nair Arjun J. , A. B. Satish Rao
Published: February 2025

This chapter examines the normative ethical paradigms in public administrative policies, focusing on mitigating fiscal aberrations, vulnerability constructs, and strategic countermeasures within service organisations. It explores the determinants of vulnerability, including opportunity, pressure, and rationalisation, while highlighting the significance of ethical governance in fostering accountability and public trust. The chapter elucidates the development of stratagems for effective fraud prevention and response strategies, emphasising the interplay between ethical considerations and operational practices. Furthermore, it underscores the necessity of collaboration among diverse stakeholders and the adoption of sustainability practices as integral to enhancing service delivery. Through a comprehensive analysis, this chapter offers insights into navigating the complexities of public administration, ultimately advocating for a holistic approach that integrates ethical frameworks with proactive vulnerability management.
Local Digital Transformation Studies in the Case of Konya Metropolitan Municipality
Authors: Ergün Gülseren , Akman Çiğdem
Published: February 2025

This study examines the impact of digital transformation on local governments, using the case of the Konya Metropolitan Municipality in Türkiye. The research focuses on how digitalisation has improved public administration efficiency and service delivery processes. It evaluates the digital transformation efforts of the Municipality and their benefits for municipal services and citizens. Adopting a literature review and a case study methodology, the study utilised surveys and interviews with municipal personnel to assess the effectiveness of digital services. The research reveals that the digital transformation of the Municipality has yielded valuable outcomes, such as faster service access, cost efficiency, and increased citizen satisfaction. However, several shortcomings were identified, including the lack of user-friendly digital platforms and certain infrastructural deficiencies. The Municipality must enhance its awareness-raising activities for greater citizen participation in digital services, as well as implement upskilling and reskilling programs for personnel.
Introduction to Brand Management in the Digital Age
Authors: Patel Praveen , Kaur Jasmine
Published: February 2025

The rapid development of digital technology has introduced a new order of large-scale change within brand management in the fast-changing landscape of the digital marketplace. This chapter provides the fundamental principles of brand management within the digital era and demonstrates the transformation of building brands via online platforms, data analytics, and digital technologies. Others might state that social media, e-commerce, and AI integration offer brands a new horizon for managing brand equity, improving customer engagement, and creating experiences to adapt to changing tastes. Adjustment towards this change can prove challenging for the brands, but on the other hand, they are opening new possibilities that drive innovation in performance and strategy about their brands.
Understanding Artificial Intelligence and Its Major Role in Branding
Authors: Sajan Alex , Giri Pratibha
Published: February 2025

This chapter explores the transformative role of Artificial Intelligence (AI) in branding, focusing on how AI-driven tools like machine learning, predictive analytics, and chatbots are reshaping brand communication, personalization, and consumer engagement. It examines the shift from traditional branding to AI-enhanced strategies leveraging real-time data to anticipate customer needs and delivering highly personalized experiences, fostering brand loyalty and deeper consumer connections. Key benefits, such as improved customer retention, enhanced engagement, and smarter decision-making, are discussed alongside ethical considerations, including data privacy, transparency, and bias in AI algorithms. The chapter also highlights practical applications of AI in monitoring customer sentiment, optimizing interactions, and adapting brand messaging dynamically. Concluding with a look at future trends like AI-powered voice assistants and AR, offering insights for businesses to leverage AI responsibly, ensuring personalization, ethical practices, consumer trust, and long-term success.
Artificial Intelligences Impact on Branding in Tourism
Authors: Gün Serkan
Published: February 2025

The intersection of technology and branding has initiated a new chapter for the tourism sector, wherein artificial intelligence (AI) occupies a central position. This shift is manifested in AIs capacity to scrutinize extensive datasets, allowing businesses to discern nascent trends and consumer inclinations with an unparalleled accuracy. By utilizing AI, tourism brands can proffer personalized experiences that resonate with specific travelers, thereby nurturing enhanced emotional connections and brand loyalty. The enhancement of customer engagement through focused marketing strategies can result in noteworthy brand distinction amid a crowded marketplace. Therefore, comprehending AIs multifaceted repercussions on branding methodologies becomes crucial for tourism organizations that seek to succeed within a competitive context.Furthermore, AIs impact on branding transcends basic data evaluation; it influences the foundational nature of customer engagements.
Understanding Artificial Intelligence and Its Impact on Branding
Authors: Bagga Priyansh , Kaur Jasmine
Published: February 2025

AI has become a transformative force in branding, changing firms' approach to relating to their customers and creating brands. Chapter-specific: AI is used differently for branding because delivering personalized customer experiences, generating dynamic content, and optimizing consumer engagements through data-driven insights play a considerable role. AI technologies like machine learning and predictive analytics help brands understand consumer behavior and, therefore, really segment and target marketing activity. This chapter also highlights AI's operational efficiency in brand management, automating customer interactions, and analyzing the sentiment of a consumer in real time. In addition, it establishes how AI affects innovation in branding by providing scope for adaptive and responsive strategies for brands that help keep up the ever-increasing dynamic pace of an ever-changing digital marketplace. The research is a critical insight for brand strategists, marketers, and businesses looking to leverage AI for more robust and resilient brands as age of digital disruption moves on.
I (Brand) Love You
Authors: Duarte Alexandre , Dias Patrícia
Published: February 2025

The aftermath of COVID-19, the widespread adoption of AI-based technological innovations, and new social challenges have reflected changes in consumer behavior, prompting us to re-explore the concept of brand love. This study focuses on updating what we know about consumer-brand relationships and exploring brand features and attributes that trigger brand love. We look particularly into brand communication, the consumers' perception, and how it relates to brand love. A quantitative method was chosen, and an online survey of 405 consumers was conducted. The results stress the difficulty in identifying specific brand features that prompt or nurture brand love, as our 405 participants mentioned 157 different brands as the ones they love the most. Hedonistic aspects that compose pleasurable brand experiences stand out as triggers of brand love. However, surprisingly, there are few luxury brands loved by our sample who are more committed to the brands present in their daily lives. Brand communication may not be a determinant for prompting brand love, but it's pivotal in nurturing it.
Measuring Brand Performance With AI Tools
Authors: Samal Ansuman , Bhargav Jajjara , S. K. Manikandan , Selvakumar P. , Sharma Mohit , T. C. Manjunath
Published: February 2025

This approach transcends traditional metrics, offering a more nuanced understanding of consumer behavior, brand impact, and market dynamics.Traditional methods often rely on periodic surveys and historical data, which can be limited in scope and slow to capture emerging trends. In contrast, AI systems can continuously ingest data from diverse sources, including social media, online reviews, and sales transactions, enabling brands to gain immediate and comprehensive insights into their performance. This involves natural language processing (NLP) techniques that interpret the emotional tone and context of written content. For example, an AI system might detect a surge in positive sentiment following a successful marketing campaign or identify emerging issues from negative feedback before they escalate. This real-time analysis allows brands to respond more swiftly and effectively to changes in public perception. This enables brands to tailor their strategies with greater precision, targeting specific segments with personalized messages and offers.
Predictive Analytics
Authors: Venkateswaran P. S. , Mm Sriramkumar
Published: February 2025

Predictive analytics, leveraging machine learning and big data, has emerged as a transformative tool in business and consumer behavior forecasting. This study explores the application of predictive models to anticipate market trends, optimize decision-making, and enhance customer engagement. Integrating machine learning algorithms with big data enables businesses to analyze vast amounts of structured and unstructured data, uncovering patterns that drive actionable insights. Results highlight the synergistic relationships among capabilities, such as real-time data availability and data source utilization, while emphasizing the foundational role of robust technical infrastructure. Managerial implications underscore the need for a balanced development of capabilities and strategic integration of predictive systems into decision-making processes. This study contributes to the understanding of how organizations can effectively deploy predictive analytics to anticipate trends, optimize decision-making, and achieve competitive advantage.
Metaverse Branding
Authors: Barbosa Belem
Published: February 2025

The main aims of this chapter were to explore metaverse branding by identifying the main trends and contributions in extant literature. Through a bibliometry and the critical analysis of the main contributions in the literature, the chapter proposes a metaverse branding conceptualization, which shows how immersive metaverse experiences that provide multi-dimensional value enhance brand engagement, which leads to increased brand awareness, brand love, satisfaction, trust, and brand equity. These factors ultimately drive online and offline purchases and strengthen brand loyalty. Overall, this chapter and the proposed framework provide relevant insights for both managers defining metaverse branding strategies, and researchers interested in these topics.
Integrating agent-based disease, mobility and wastewater models for the study of the spread of communicable diseases
Authors: DelaPaz-Ruíz Néstor , Augustijn Ellen-Wien , Farnaghi Mahdi , Abdulkareem Sheheen A. , Zurita Milla Raul
Published: February 2025

Wastewater-based epidemiology was utilized during the COVID-19 outbreak to monitor the circulation of SARS-CoV-2, the virus causing this disease. However, this approach is limited by the need for additional methods to accurately translate virus concentrations in wastewater to disease-positive human counts. Combined modelling of COVID-19 disease cases and the concentration of its causative virus, SARS-CoV-2, in wastewater will necessarily deepen our understanding. However, this requires addressing the technical differences between disease, population mobility and wastewater models. To that end, we developed an integrated Agent-Based Model (ABM) that facilitates analysis in space and time at various temporal resolutions, including disease spread, population mobility and wastewater production, while also being sufficiently generic for different types of infectious diseases or pathogens. The integrated model replicates the epidemic curve for COVID-19 and can estimate the daily infections at the household level, enabling the monitoring of the spatial patterns of infection intensity. Additionally, the model allows monitoring the estimated production of infected wastewater over time and spatially across the sewage and treatment plant. The model addresses differences between resolutions and can potentially support Early Warning Systems (EWS) for future pandemics.
Are there benefits of culture-based detection of Mycobacterium avium spp paratuberculosis over histopathology?
Authors: Hlokwe Motlatso T. , Masina Nomawethu S. , Letsoko Boitumelo , Davey Sewellyn C. , Michel Anita L.
Published: February 2025

Paratuberculosis (Johne’s disease) has devastating outcomes on ruminant health and impacts on national and international trade. The current work assessed the diagnostic value of the VersaTREK automated liquid culture system in isolating Mycobacterium avium subspecies paratuberculosis (MAP) from faecal and intestinal tissue samples from ovine under South African conditions and compared it with the current method of choice, histopathological examination. Intestinal tissue and faecal samples from 111 sheep (including complete set from 104 slaughter sheep from flocks with a history of MAP infection as well as incomplete sample sets from 7 sheep) were analysed using the liquid culture method. One set of tissues was subjected to histopathological examination. Deoxyribonucleic acid (DNA) extracted from culture isolates was subjected to polymerase chain reaction (PCR) amplification using primers that target the IS900 regions of the MAP for species verification. Overall, the VersaTREK automated liquid culture in combination with IS900 PCR showed a comparable level of detection in tissues (12.6%) as histopathology (13.5%), but the detection rate for faecal samples was lower than for tissues (10.8%). A combination of histopathology and faecal culture increased the detection rate from 13.5% (n = 14/104) and 9.6% (n = 10/104), respectively, to 15.4% (n = 16/104).Contribution: Our findings highlight the diagnostic utility of the VersaTREK automated liquid culture system in detecting MAP in ovine samples collected both ante and postmortem. However, an inhibitory effect on the MAP isolation rate observed when the antibiotic cocktail was added to the culture medium warrants further investigation. The outcome of the study is beneficial in guiding the strategic planning of the nationwide control programme.
Precision Oncology in the Era of Genomics and Artificial Intelligence
Authors: Das Souvik , Mazumder Suparna , Alam Neyaz , Vernekar Manisha , Dam Aniruddha , Bhowmick Anup Kumar , Hajra Srabanti , Das Jayanta Kumar , Basu Biswarup
Published: February 2025

Cancer patient care classically represents proper diagnosis, designing appropriate therapeutics and clinical management protocols. Concept of precision medicine emerged in conjuncture to personalized medicine when subpopulations reasonably differ in disease risks, prognosis, and treatment response due to interpersonal differences in disease biology. Precision oncology aims to tailor medical decisions and interventions to optimize clinical guidance on survival benefits or quality of life for each patient by utilizing person’s characteristics such as clinicopathology, mutational load, biochemical test profiles, specific protein expressions, pharmacogenomics, and pharmacokinetics–pharmacodynamics to determine risk prediction, treatment planning, and best treatment efficacy. Artificial intelligence (AI), i.e., the ability of a machine to learn and recognizing patterns from multidimensional large datasets, has vast use in health care, and most recently has been in use to generate algorithms from complex inputs to improvise the traditional approach of cancer diagnostics or therapy. AI in superseding the benefits of classical genetic marker panels, enabling the analysis of large-scale multiomic data and the development of sophisticated predictive models, and extending its applicability to several aspects such as cancer screening, patient stratification, as well as in clinical managements. The integration of genomic profile with AI becomes a crucial predictive tool to analyze how an individual’s unique genetic makeup influences disease susceptibility and treatment outcomes. Convergence of AI and multimodal data driven by genomics has revolutionized precision oncology, ultimately reshaping the landscape and horizon of patient care as well as uncovering new opportunities for better understanding of cancer biology.
A case of extreme mushroom keratoplasty: Retional and long-term follow-up
Authors: Ladki Malik S. , Snyder Michael E.
Published: February 2025

Full-thickness keratoplasties remain fraught with wound healing and optical problems. We report an enhanced mushroom keratoplasty technique, which maintains a wide anterior optical component of the graft and a smaller internal graft diameter, maximizing preserved host endothelium and graft host junction area. A comparative mathematical modeling of spherical caps and cylindrical areas were calculated for traditional, mushroom, and extreme mushroom keratoplasty techniques. An index case was identified, and its long-term follow-up was reviewed. Greater anterior–posterior trephination disparities provide a refractive advantage while increasing graft host junction and retained host endothelium areas. A case of traumatic, full-thickness axial corneal scarring treated with an extreme mushroom, penetrating keratoplasty had an acute graft rejection at 1 month and failed. Over 18 months, the cornea cleared, and clarity remains at 10 years (and counting). Increased contact area for stromal healing and retention of host endothelial reserve are maximized in extreme mushroom keratoplasty. A representative case demonstrates excellent optical performance without irregular astigmatism and the ability for residual host endothelium to clear a failed graft and has sustained long-term clarity after that.
Behçet syndrome with eye involvement
Authors: Ucar Didar , Esatoglu Sinem N.
Published: February 2025

Behçet’s uveitis (BU) is a significant form of major organ involvement in Behçet syndrome and is associated with considerable morbidity. Ocular examination is crucial for diagnosing BS and detecting vitreous cells, even in asymptomatic patients. The primary goals in managing BU are to rapidly suppress ocular inflammation and prevent relapses. Initial treatment for posterior segment involvement in BU typically involves immunosuppressive agents combined with glucocorticoids. Biologic agents are increasingly used in BU management, including as first-line treatments for patients with poor prognostic risk factors or sight-threatening uveitis. There is no established consensus on when to discontinue or taper immunosuppressive therapy. Once remission is achieved, the absence of retinal vasculitis should be confirmed with fluorescein angiography, which should be utilized throughout the process of tapering immunosuppressive therapy. In addition to monoclonal tumor necrosis factor-alpha antagonists and tocilizumab, Janus kinase inhibitors may offer the potential for managing BU in the future.