bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water
Authors: Dian Kusmana  , Yolanda Masnita  , Kurniawati
Published: February 2023

The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliability, descriptive statistics, and Fit Model with Structural Equation Modeling (SEM). The results show that Environmental Advertisement has a significant effect on Environmental Knowledge, Environmental Advertisement has a significant effect on Eco Brand, Environmental Advertisement has a significant effect on Green Purchasing Behavior, Eco Brand has a significant effect on Green Purchasing Behavior Customer's bottled mineral water, and Environmental Knowledge has a significant effect on Eco Brand Customer's bottled mineral water. The managerial implication of this research is important for the community to choose bottled drinking water products that are low in pollution or environmentally friendly in order to increase the go green program in Jakarta.
Strategic Priority Of Students’ Online Buying Behaviour In The Pandemic Era
Authors: Jozef R. Raco  , Yulius Raton  , James V. Krejci  , Johannes A. Timbuleng  , Ronaldo Rottie
Published: February 2023

Online buying is growing and has become very common during the COVID-19 pandemic period. A large number of companies take advantage of this method, and many consumers find it helpful to the existing technology. In this study, the researcher wanted to investigate the strategic priority of convenience for online Shopping of the Generation Y consumer. Data were collected from college students and analysed using Analytical Hierarchy Process (AHP). The results of the analysis showed that the criteria of easy comparison of prices of the goods to be purchased are the highest value (28.544 per cent). The global weight calculation showed that the availability of information in the form of text and images is the highest (13.789 per cent). Sensitivity analysis showed that the results of this global weight are very sensitive to a change in the criteria. This study provides benefits by focusing online businesses' attention on the appearance of their application features, both text, images, and graphics. Competitive product prices must also be a concern for online businesses.
Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace
Authors: Catharina Clara
Published: February 2023

Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via direct message on the Instagram official account that posts collaboration ads between the e-commerce marketplace and brand ambassador. To assess the effect of variables, a structural Equation Model (SEM) with AMOS software was used. The study's findings explain the impact of celebrity endorsement and brand love on brand ambassadors purchasing interest, particularly on online shopping sites. Although celebrity endorsement as an exogenous variable is insignificant, all factors of celebrity endorsement show a significant confirmatory factor analysis. Purchase intention is positively influenced by brand passion and affection. This study's marketing implications for related parties are presented.
Product Placement On Indonesian Rap Song
Authors: Cokki  , Sharon Nathania  , Haris Maupa
Published: February 2023

Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a control group involving 74 undergraduates as participants. The treatment used in this research is the song. It's a Dad Thing by Saykoji. The results showed that product placement on the song had an effect on brand recall, attitude towards the song and product placement influenced by attitude towards the artist, and purchase intention influenced by attitude toward product placement.
The Impact Of Customer Satisfaction On Customer Loyalty Of BCA Mobile Banking
Authors: Nur lelasari  , Innocentius Bernarto
Published: February 2023

In order to meet the demands of customers who seek quick, simple, and affordable services, including banking services, businesses must adapt their methods of operation to the rapid growth of information and communication technology. This study seeks to ascertain what variables may directly affect customer loyalty in the usage of BCA mobile banking in Indonesia for millennials, as well as what factors can directly influence customer satisfaction to develop customer loyalty. Purposive sampling was used in this study's quantitative methodology, with a total sample size of 605, which was then analyzed using PLS-SEM. The results of the study stated that convenience had the greatest influence on increasing customer satisfaction. While the cost factor has no effect on increasing customer satisfaction in the use of BCA mobile banking, and responsive factor only has an effect on increasing satisfaction but does not affect customer loyalty. This provides benefits for developing BCA mobile banking.
Testing The Indonesian Stock Market Arbitrage Pricing Model
Authors: Wawan Ichwanudin  , Roni Kambara
Published: February 2023

This research aims to explain the return and risk premium using an APT model from the Indonesian stock market. The study uses a two-stage regression model. This study uses a sample of stocks included in the Kompas100 index. The stocks included in Kompas100 represent the market capitalization value from the Indonesian stock market. The originality of this research is the inclusion of foreign macro-factors and the use of surprise or unanticipated factors in the Pre-specified Macro-economic Arbitrage Pricing Theory Model. The results prove that there is a multi-factor APT model consisting of The risk premium for inflation, the risk premium for interest rates, and the risk premium for foreign macroeconomic factors represented by the Dow Jones index and the Shanghai index. The results of this study further strengthen the theory and previous research on the multi-factor APT model.
Financial literacy, digital transformation adoption, and their significance to the MSMEs performance in Bandung city
Authors: Rahmawati Dwi , Thaha Abdurrahman Rahim , Priyanto Agus
Published: February 2023

Financial and digital literacy has been recognized as a crucial information resource for financial decision-making, but the impact of MSME’s financial and digital literacy on sustainability has received little attention. This study intends to examine the growth of MSME’s financial knowledge and technology adoption-related obstacles. A solid business foundation, which is sorely needed, can be created by training MSMEs about financial and digital literacy in a systematic, integrated, and sustainable way. This study is quantitative research considering it employs descriptive statistical analysis of numerical data, especially the partial least square method, to examine the impact of financial and digital literacy on the performance of MSMEs. The 237 respondents in Bandung who participated in a self-administered survey were used to get the data during the third quarter of 2022. The study proved that the performance of entrepreneurs was statistically influenced by financial literacy and digital transformation adoption. Comparing the two major attributes, digital transformation has a higher score in impacting the MSME’s performance. Bandung is one of the key pillars of the local economy, especially MSMEs where performance is affected majorly by digital transformation adoption.
Literasi keuangan dan digital telah diakui sebagai sumber informasi penting untuk pengambilan keputusan keuangan, tetapi dampak literasi keuangan dan digital UMKM terhadap keberlanjutan kurang mendapat perhatian. Penelitian ini bermaksud untuk mengkaji pertumbuhan pengetahuan keuangan UMKM dan hambatan terkait adopsi teknologi. Fondasi bisnis yang kokoh, yang sangat dibutuhkan, dapat diciptakan dengan melatih UMKM tentang literasi keuangan dan digital secara sistematis, terintegrasi, dan berkelanjutan. Penelitian ini merupakan penelitian kuantitatif mengingat menggunakan analisis statistik deskriptif data numerik, khususnya metode Partial Least Square, untuk mengkaji dampak literasi keuangan dan digital terhadap kinerja UMKM. Ke-237 responden di Bandung yang mengikuti survei swakelola digunakan untuk mendapatkan data selama kuartal III-2022. Studi ini membuktikan bahwa kinerja wirausahawan secara statistik dipengaruhi oleh literasi keuangan dan adopsi transformasi digital. Membandingkan dua atribut utama, transformasi digital memiliki skor yang lebih tinggi dalam mempengaruhi kinerja UMKM. Bandung merupakan salah satu pilar utama perekonomian lokal, khususnya UMKM dimana kinerjanya sangat dipengaruhi oleh adopsi transformasi digital.
Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id)
Authors: Putri Misyaida Ayunda , Rahayu Agus , Dirgantari Puspo Dewi
Published: February 2023

To achieve the expected profit, a business must determine the strategy to be implemented. By setting the right strategy, the company will have an impact on business progress. To determine an appropriate strategy for a business, the strategy must be adapted to environmental conditions both internally and externally. By analyzing the business environment, it is hoped that the strategy implemented will have a positive impact on the business in overcoming competition. This study aims to determine the internal business conditions based on the IFE matrix analysis of the Banjagim.id business, to determine the external business conditions based on the EFE matrix analysis on the Banjagim.id business, and to find out what strategies should be applied by the Banjjagim.id business to overcome the problems that arise. experienced. The research method used in this study is qualitative research with primary data types based on observation techniques on the Banjjagim.id business as well as secondary data which refers to gathering information through various sources. The results of the study show that from the analysis of the IFE, EFE, IE, and SWOT Matrix, the strategy that Banjjagim.id can implement is market penetration and product development.
Untuk mencapai keuntungan yang diharapkan, maka sebuah bisnis harus menentukan strategi yang akan diterapkan. Dengan menetapkan strategi yang tepat, maka perusahaan akan berdampak pada kemajuan bisnis. Untuk menentukan sebuah strategi yang tepat bagi sebuah bisnis, maka strategi harus disesuaikan dengan keadaan lingkungan baik secara internal maupun eksternal. Dengan menganalisis lingkungan bisnis, diharapkan strategi yang diterapkan dapat memberikan dampak positif terhadap bisnis dalam mengatasi persaingan. Penelitian ini bertujuan untuk mengetahui kondisi internal bisnis berdasarkan analisis matriks IFE pada bisnis Banjjagim.id, untuk mengetahui kondisi eksternal bisnis berdasarkan analisis matriks EFE pada bisnis Banjjagim.id, serta untuk mengetahui strategi apa yang harus diterapkan oleh bisnis Banjjagim.id untuk mengatasi permasalahan yang dialami. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kualitatif dengan jenis data primer berdasarkan teknik observasi pada bisnis Banjjagim.id serta data sekunder yang mengacu pada pengumpulan informasi melalui berbagai sumber. Hasil penelitian menunjukkan bahwa dari analisis Matriks IFE, EFE, IE, dan SWOT strategi yang dapat diterapkan oleh Banjjagim.id adalah dengan melakukan penetrasi pasar dan pengembangan produk.
Analisis Indeks Harga Saham Gabungan (IHSG) dan tingkat abnormal return sebelum dan sesudah pengumuman buyback saham di tengah pandemi Covid-19 (Studi kasus pada Bursa Efek Indonesia)
Authors: Nurfadliyah
Published: February 2023

The Covid-19 pandemic that occurred in early 2020 attacked the life order of the Indonesian people, one of which was in the economic sector. The number of positive patients with the Covid-19 pandemic which is getting out of control requires the government to implement Large-Scale Social Restrictions (PSBB) which causes a decline in the economic level which has an impact on the capital market with a continuous decline in stock prices. To avoid an even greater decline, the government issued a share buyback regulation through SEOJK No. 3/SEOJK.04/2020. This research is descriptive quantitative research with an event study approach to finding out whether there are differences in the value of the JCI and abnormal returns before and after the announcement of a stock buyback amid the Covid-19 pandemic. The results of the study showed that the JCI variable obtained a significance probability (sig.) < 0.05 which means that there was a change in the JCI between before and after the announcement was made. Furthermore, on the abnormal return variable in the average abnormal return test (AARit) the result is a significance probability (sig.) > 0.05 which means that there is no difference in abnormal returns before and after the stock buyback announcement. This shows that buyback announcements have not been fully effective in reducing fluctuations in the capital market due to Covid-19.
Pandemi Covid-19 yang terjadi pada awal tahun 2020 menyerang tatanan kehidupan masyarakat Indonesia, salah satunya pada sektor perekonomian. Jumlah pasien positif pandemi Covid-19 yang semakin tak terkendali mengharuskan pemerintah untuk menerapkan Pembatasan Sosial Berskala Besar (PSBB) yang menyebabkan penurunan tingkat perekonomian hingga berdampak pada pasar modal dengan menurunnya harga saham secara terus-menerus. Untuk menghindari penurunan yang semakin besar, pemerintah mengeluarkan peraturan pembelian kembali (buyback) saham melalui SEOJK No. 3/SEOJK.04/2020. Penelitian ini bertujuan untuk mengetahui apakah terdapat perbedaan nilai IHSG dan abnormal return sebelum dan sesudah pengumuman buyback saham di tengah pandemi Covid-19. Metode penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan event study. Adapun hasil dari penelitian menunjukkan bahwa pada variabel IHSG didapatkan hasil probabilitas signifikansi (sig.) < 0.05, yang berarti bahwa terdapat perubahan IHSG antara sebelum dan sesudah pengumuman dilakukan. Selanjutnya, pada variabel abnormal return dalam pengujian rata-rata abnormal return (AARit) didapatkan hasil probabilitas signifikansi (sig.) > 0.05 yang berarti bahwa tidak terdapat perbedaan abnormal return sebelum dan sesudah pengumuman buyback saham. Hal ini menunjukkan bahwa pengumuman buyback belum sepenuhnya efektif dalam meredam fluktuasi di pasar modal akibat adanya peristiwa pandemi Coivd-19.
Faktor-faktor yang memengaruhi perilaku perpindahan pelanggan bank di Jabodetabek
Authors: Kathleen  , Cokki
Published: February 2023

This research was conducted to analyze whether perceived price, service quality, reputation, sharia compliance, and involuntary switching affect customer switching behavior in the Indonesian banking industry, especially customers domiciled in Jabodetabek. This study used 302 samples selected using the convenience sampling technique and analyzed using PLS-SEM. The study results indicate that reputation, involuntary switching, and perceived price influence customer switching behavior in Indonesian banking. Both service quality and sharia compliance do not influence customer switching behavior. However, service quality mediated by reputation affects customer switching behavior. The findings recommend that the banking industry maintain a good reputation, offer fair and flexible prices to customers, and avoid involuntary switching due to its uncontrollable nature.

Penelitian ini dilakukan untuk menganalisis apakah persepsi harga, kualitas layanan, reputasi, kepatuhan syariah, dan perpindahan tidak disengaja memengaruhi perilaku perpindahan pelanggan di industri perbankan Indonesia, khususnya nasabah yang berdomisili di Jabodetabek. Penelitian ini menggunakan 302 sampel yang dipilih dengan menggunakan teknik convenience sampling dan kemudian dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa reputasi, perpindahan tidak disengaja, dan persepsi harga merupakan faktor yang memengaruhi perilaku perpindahan nasabah di perbankan Indonesia. Kualitas layanan dan kepatuhan syariah tidak dapat memengaruhi perilaku perpindahan nasabah, tetapi kualitas layanan dapat berpengaruh ketika dimediasi oleh reputasi. Temuan ini menyiratkan bahwa pihak bank harus menjaga reputasi yang baik, mempertimbangkan untuk lebih banyak menawarkan fleksibilitas harga kepada pelanggan, dan menaruh lebih banyak perhatian banyak pada perpindahan yang tidak disengaja yang disebabkan oleh alasan yang tidak dapat dikendalikan.
Pengaruh profitabilitas, ukuran perusahaan, dan likuiditas terhadap nilai perusahaan dengan struktur modal sebagai variabel mediasi pada perusahaan food and beverage (F&B) di Bursa Efek Indonesia
Authors: Maria Ivonne , Widjaja Indra
Published: February 2023

This research examines the financial ratios, which are profitability, firm size, and liquidity whether these have a significant effect on corporate value through the capital structure as a mediating variable in Food and Beverage (F&B) manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2020. The research samples are 18 companies, consisting of 72 observations determined by the purposive sampling method. Hypothesis testing was conducted by Structural Equation Model (SEM) based on Partial Least Square (PLS) using SmartPLS 3 software. The results show that profitability has no effect on corporate value through capital structure, firm size has a significant effect on corporate value through capital structure, and liquidity also has a significant effect on corporate value through capital structure.

Tujuan penelitian adalah untuk menguji rasio finansial, yaitu profitabilitas, ukuran perusahaan, dan likuiditas, apakah variabel-variabel tersebut terdapat pengaruh yang signifikan terhadap nilai perusahaan dengan struktur modal sebagai variabel mediasi pada perusahaan manufaktur sektor makanan dan minuman yang berada di Bursa Efek Indonesia periode tahun 2017-2020. Sampel penelitian sebanyak 18 perusahaan, terdiri dari 72 observasi yang ditentukan dengan metode purposive sampling. Pengolahan data untuk menguji hipotesis menggunakan teknik Structural Equation Model (SEM) dengan basis Partial Least Square (PLS) menggunakan software SmartPLS 3. Penelitian menghasilkan profitabilitas tidak memiliki pengaruh terhadap nilai perusahaan melalui struktur modal, ukuran perusahaan memiliki pengaruh signifikan terhadap nilai perusahaan melalui struktur modal, dan likuiditas juga memiliki pengaruh yang signifikan terhadap nilai perusahaan melalui struktur modal.
Analisis kinerja dan menyusun strategi dengan menggunakan balanced scorecard
Authors: Chandra David , Yanuar
Published: February 2023

This study aims to measure company performance using the Balanced Scorecard tool assisted by the Analytical Hierarchy Process tool. The measurement results will be used as the basis for making a strategy for the company. This type of research is descriptive and data collection is done by taking company data and distributing questionnaires to measure customer and employee satisfaction. Respondents to the customer satisfaction questionnaire were distributed to company consumers and a total sample of 120 was taken. While the respondents for the employee satisfaction questionnaire were distributed to employees who had worked for at least 1 year so a total sample of 70 was collected. The application used for the weighting was Expert Choice 11 and the application which is used to process the questionnaire data is SPSS. The results of the weighting shown that the most important perspective for the company is the customer and financial perspective where there are 4 most important sub-criteria, namely Customer Satisfaction, Sales (ROE), Customer Retention, and Profitability (NPM). Based on performance measurement using a Balanced Scorecard, the customer perspective and growth and learning have good performance, while the financial perspective and internal business processes have moderate performance. Overall, the average performance of the four perspectives performs well.

Penelitian ini memiliki tujuan untuk mengukur kinerja perusahaan menggunakan alat Balanced Scorecard yang dibantu dengan alat Analytical Hierarchy Process. Hasil pengukuran dijadikan dasar dalam pembuatan strategi untuk perusahaan. Jenis penelitian ini adalah deskriptif dan pengumpulan data dilakukan dengan cara mengambil data perusahaan dan penyebaran kuesioner untuk mengukur kepuasan pelanggan dan karyawan. Responden untuk kuesioner kepuasan pelanggan dibagikan kepada konsumen perusahaan dan diambil jumlah sampel sebanyak 120. Sedangkan responden untuk kuesioner kepuasan karyawan dibagikan kepada karyawan yang telah bekerja minimal selama 1 tahun sehingga terkumpul jumlah sampel sebanyak 70. Aplikasi yang digunakan untuk pembobotan adalah Expert Choice 11 dan aplikasi yang digunakan untuk mengolah data kuesioner ada SPSS. Hasil dari pembobotan menunjukkan bahwa perspektif terpenting bagi perusahaan adalah perspektif pelanggan dan keuangan yang dimana terdapat 4 sub-kriteria terpentingnya yaitu Kepuasan Pelanggan, Penjualan (ROE), Customer Retention, dan Profitabilitas (NPM). Berdasarkan pengukuran kinerja menggunakan Balanced Scorecard, perspektif pelanggan, dan pertumbuhan dan pembelajaran memiliki kinerja baik, sedangkan perspektif keuangan dan proses bisnis internal memiliki kinerja sedang. Secara keseluruhan rata-rata kinerja dari keempat perspektif berkinerja baik.
Perkembangan penjualan mobil sebelum dan sesudah kebijakan insentif pajak penjualan atas barang mewah pada masa Covid-19
Authors: Saputra Hendra , Firdausy Carunia Mulya
Published: February 2023

The purpose of this research is to examine the development of car sales in Indonesia before the outbreak of the Covid-19 pandemic and after the government issued tax incentives during the Covid-19 pandemic. The method of analysis was by using the tabulation method of car sales data within the 2018 to 2021 period, published by the official Gaikindo website. The results confirmed that car sales in Indonesia when the Covid-19 pandemic occurred in 2020 declined drastically. But due to the PPnBM incentive policy provided by the government, Indonesia’s car sales managed to grow by 66% in 2021. This indicates that tax incentive affects the growth of car sales during the Covid-19 pandemic in Indonesia.

Penelitian ini bertujuan untuk meneliti perkembangan penjualan mobil di Indonesia sebelum merebaknya pandemi Covid-19 dan sesudah insentif PPnBM yang diberikan pemerintah. Metode analisis yang digunakan adalah metode tabulasi data dari publikasi penjualan mobil yang berasal dari situs resmi Gaikindo pada rentang waktu 2018 sampai dengan 2021 yang didapatkan dari situs resmi Gaikindo. Hasil penelitian ini menunjukkan adanya penurunan penjualan mobil yang drastis di Indonesia pada tahun 2020 pada saat pandemi Covid-19. Tetapi melalui kebijakan insentif PPnBM yang diberikan pemerintah, terjadi peningkatan penjualan mobil sebesar 66% di Indonesia pada tahun 2021. Hal ini mengindikasikan bahwa peningkatan penjualan mobil dipengaruhi oleh insentif PPnBM.
Pengaruh kepemimpinan, motivasi kerja, dan kompensasi terhadap kepuasan kerja pegawai Direktorat X Lembaga XYZ
Authors: Winarti Ilah
Published: February 2023

The purpose of this study was to determine the effect of leadership, work motivation, and compensation on the job satisfaction of the employees of Directorate X in XYZ Institute. This study is a causal relationship research with quantitative techniques, using a saturated sampling technique with a sample of 77 respondents. Researchers distributed questionnaires to 77 respondents but only 47 respondents filled out the questionnaires. The data processing technique uses the Structural Equation Modeling (SEM) method which is assisted by the SmartPLS 3.3.2. software. The result of this study indicates that leadership and compensation have a significant positive effect on employee job satisfaction. Work motivation does not affect job satisfaction.

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan, motivasi kerja, dan kompensasi terhadap kepuasan kerja pegawai Direktorat X Lembaga XYZ. Penelitian ini adalah penelitian hubungan kausal dengan teknik kuantitatif, menggunakan teknik sampling jenuh dengan sampel berjumlah 77 responden. Peneliti menyebarkan kuesioner kepada 77 responden, namun hanya 47 responden yang mengisi kuesioner. Teknik pengolahan data menggunakan metode Structural Equation Modeling (SEM) yang dibantu oleh perangkat lunak SmartPLS 3.3.2. Hasil penelitian ini menunjukkan bahwa kepemimpinan dan kompensasi berpengaruh secara positif signifikan terhadap kepuasan kerja pegawai. Motivasi kerja tidak berpengaruh terhadap kepuasan kerja.
Pengaruh brand awareness dan brand attitude terhadap customer loyalty produk fashion lokal dengan perceived price sebagai variabel mediasi
Authors: Wibawa Axel , Tjokrosaputro Miharni
Published: February 2023

This study aimed to determine the effect of brand awareness and brand attitude on customer loyalty with price perception as a mediating variable on consumer loyalty. This study uses a non-probability sampling method with a convenience sampling technique. The researcher collected 393 respondents for this study from Jakarta, most of whom were users of the local clothing brand. Responses were analyzed using PLS-SEM. The results showed that: (1) Brand awareness can have a positive influence on price perceptions of local fashion products in West Jakarta; (2) Brand awareness does not affect customer loyalty to local West Jakarta fashion products; (3) Brand attitude is stated to be able to have a positive influence on the perceived price of local fashion products in West Jakarta; (4) Brand attitude can have a direct positive influence on customer loyalty for local fashion products in West Jakarta; and (5) Perceived price has a positive effect on customer loyalty for local fashion products in West Jakarta. These findings suggest that local clothing brands should maintain and improve product quality and perceived prices to encourage customers to repurchase or remain customers.     

Tujuan penelitian ini untuk mengetahui pengaruh kesadaran merek dan sikap merek terhadap loyalitas pelanggan dengan persepsi harga sebagai variabel mediasi terhadap loyalitas konsumen. Penelitian ini menggunakan metode non-probability sampling dengan teknik convenience sampling. Peneliti mengumpulkan 393 responden untuk penelitian ini dari di Jakarta yang sebagian besar adalah pengguna merek baju lokal. Respons dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa: (1) Brand awareness mampu memberikan pengaruh positif terhadap persepsi harga produk fashion lokal di Jakarta Barat; (2) Brand awareness tidak memberikan pengaruh terhadap customer loyalty produk fashion lokal Jakarta Barat; (3) Brand attitude dinyatakan mampu memberi pengaruh positif terhadap perceived price produk fashion lokal di Jakarta Barat; (4) Brand attitude mampu memberikan pengaruh langsung yang positif terhadap customer loyalty produk fashion lokal di Jakarta Barat; dan (5) Perceived price dinyatakan pengaruh positif terhadap customer loyalty produk fashion lokal di Jakarta Barat. Temuan ini menyarankan produk fashion lokal sebaiknya menjaga dan meningkatkan kualitas produk serta harga yang ditawarkan untuk mendorong keputusan pelanggan untuk membeli kembali atau tetap menjadi pelanggan.
Faktor yang memengaruhi penggunaan dompet digital di Indonesia
Authors: Elvi
Published: February 2023

This research was conducted to determine the factors that influenced the use of digital wallets during the pandemic in Indonesia. In this study, the factors are ease of use, promotion, security, and social influence use of the digital wallet. The data source comes from the results of questionnaires distributed online to 100 respondents from January-May 2022 and analysis using SmartPLS. Based on the study results, it can be concluded that the ease-of-use factor significantly affects the use of digital wallets in Indonesia. Promotional factors significantly affect the use of digital wallets in Indonesia. However, the security factor does not significantly affect the use of digital wallets in Indonesia. Social influence factors significantly influence the use of digital wallets in Indonesia.

Penelitian ini dilakukan berdasarkan keinginan peneliti untuk mengetahui faktor-faktor yang memengaruhi penggunaan dompet digital selama pada masa pandemi di Indonesia. Dalam penelitian ini, menggunakan faktor kemudahan penggunaan, promosi, keamanan, dan pengaruh sosial terhadap penggunaan dompet digital. Sumber data yang dikumpulkan berasal dari hasil kuesioner yang telah disebarkan melalui online dengan 100 responden selama bulan Januari-Mei 2022 dan melakukan analisis menggunakan SmartPLS. Berdasarkan hasil penelitian, dapat disimpulkan bahwa faktor kemudahan penggunaan berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Faktor promosi berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Namun, faktor keamanan tidak berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Faktor pengaruh sosial berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia.
Determinan niat beli produk perawatan diri organik
Authors: Chrisvinlya  , Cokki
Published: February 2023

This study determined the influence of product knowledge and perceived value on organic personal care purchase intention. Examined the attitude towards purchase intention as the mediator of product knowledge and perceived value towards purchase intention also perceived behavioral control as a moderator between attitude towards purchase intention and organic personal care purchase intention which is the difference of TPB application in previous and still limited. A total of 351 respondents participated in this study by online survey who knows about organic personal care. The collected data is used to examine the correlation of variables by the PLS-SEM method, and the result showed organic personal care purchase intention is influenced by attitude towards purchase intention and perceived behavioral control. Attitude toward purchase intention is influenced by product knowledge (subjective and objective knowledge) and perceived value (health and environmental value). Marketers need to carry out the event, give a sample, and laboratory tests for organic personal care products to inform product perceived value and increase subjective and objective knowledge, also the attitude towards organic personal care product purchase intention.

Studi ini menentukan pengaruh dari pengetahuan produk dan nilai yang dipersepsikan terhadap niat beli produk perawatan diri organik. Selain itu, sikap sebagai mediator antara pengetahuan produk dan nilai yang dipersepsikan dengan niat beli, dan persepsi kontrol perilaku sebagai moderasi antara sikap dengan niat beli yang membedakan penerapan teori TPB pada penelitian sebelumnya dan masih terbatas. Data yang diperoleh berasal dari 351 responden mengetahui produk perawatan diri organik. Teknik analisa data menggunakan PLS-SEM dalam menguji keterkaitan antar variabel yang diteliti. Niat beli produk perawatan diri organik dipengaruhi oleh sikap terhadap niat beli dan persepsi kontrol perilaku. Sikap terhadap niat beli produk perawatan diri organik dipengaruhi oleh pengetahuan produk yang mencakupi pengetahuan subjektif dan pengetahuan objektif, serta nilai-nilai produk yang dipersepsikan, seperti nilai kesehatan dan nilai lingkungan. Tim pemasar perlu melakukan event, memberikan sampel, dan melakukan tes laboratorium terhadap produk perawatan diri organik untuk menginformasikan nilai-nilai produk yang dipersepsikan, meningkatkan pengetahuan subjektif maupun objektif, dan sikap terhadap niat beli produk perawatan diri organik.
Pengaruh kepedulian lingkungan dan kesadaran kesehatan terhadap minat beli konsumen pada produk ramah lingkungan
Authors: Adelia  , Tunjungsari Hetty Karunia
Published: February 2023

In the last few years until now, the world is faced with environmental problems that have an impact on environmental damage and global warming. It is suspected that the use of products that are not pro-environmentally can pollute the environment which can be dangerous for the ecosystem and health. The purpose of this study is to examine and analyze the factors that can influence consumer purchase intentions in pro-environmentally products because until now there are still many uses of products that are not pro-environmentally. This study examines several factors, including consumer trust in producers, environmental concerns, health concerns, and external factors in eco-labels. By using the PLS-SEM analysis technique and involving approximately 203 respondents in the Jabodetabek area, the results show that environmental concern affects consumer purchase intention in pro-environmentally products, the eco-label can affect consumer trust in producers, and environmental concern also health concern can positively moderate the relationship between consumer trust in producers and purchase intention.

Beberapa tahun terakhir hingga saat ini, dunia dihadapkan pada permasalahan lingkungan yang berdampak pada kerusakan lingkungan dan pemanasan global. Diduga bahwa penggunaan produk yang tidak ramah lingkungan dapat mencemari lingkungan sehingga sangat berbahaya bagi ekosistem dan kesehatan. Tujuan dari penelitian ini untuk menganalisis faktor-faktor yang dapat memengaruhi minat beli konsumen pada produk ramah lingkungan. Faktornya antara lain kepercayaan konsumen pada produsen, kepedulian lingkungan, kesadaran kesehatan, dan faktor eksternal eco-label. Penelitian menggunakan teknik analisis data menggunakan PLS-SEM dengan sampel sebanyak 203 responden di area Jabodetabek. Hasil penelitian yang didapat menunjukkan bahwa kepedulian lingkungan memengaruhi minat beli konsumen pada produk ramah lingkungan, kepercayaan konsumen pada produsen dapat memengaruhi minat beli konsumen, eco-label dapat memengaruhi kepercayaan konsumen pada produsen, dan kepedulian lingkungan serta kesadaran kesehatan secara positif dapat memoderasi hubungan antara kepercayaan konsumen pada produsen dan minat beli.
Analisis pengaruh gaya kepemimpinan transaksional dan keterlibatan karyawan terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening
Authors: Chrisshyaren  , Erdiansyah Rezi
Published: February 2023

Transactional leadership style, employee involvement, and job satisfaction are used as intervention variables to assess employee performance in the MBO division of PT AP. The purpose of this study was to determine the transactional leadership style and employee engagement with job satisfaction as an intervention variable on employee performance. The sample population consisted of 135 employees from the MBO division. SmartPLS software with PLS-SEM (Partial Least Square-Structural Equation Modeling) approach is used in this analysis. According to the findings of this study, transactional leadership has a significant effect on job satisfaction. Employee engagement has a significant and positive effect on job satisfaction. Employee performance is not affected by transactional leadership style. Employee engagement has a significant impact on employee performance. performance is not affected by job satisfaction. With job satisfaction as an intervening variable, transactional leadership style has no significant effect on employee performance. With job satisfaction as an intervening variable, employee involvement does not affect employee performance.

Gaya kepemimpinan transaksional, keterlibatan karyawan, dan kepuasan kerja digunakan sebagai variabel intervensi untuk menilai kinerja karyawan di divisi MBO PT AP. Tujuan penelitian ini adalah untuk mengetahui gaya kepemimpinan transaksional dan employee engagement dengan kepuasan kerja sebagai variabel intervensi terhadap kinerja karyawan. Populasi sampel terdiri dari 135 karyawan dari divisi MBO. Perangkat lunak SmartPLS dengan pendekatan PLS-SEM (Partial Least Square-Structural Equation Modeling) digunakan dalam analisis ini. Menurut temuan penelitian ini, kepemimpinan transaksional memengaruhi secara signifikan terhadap kepuasan kerja. Employee engagement memiliki pengaruh yang signifikan dan positif terhadap kepuasan kerja. Kinerja karyawan tidak terpengaruh oleh gaya kepemimpinan transaksional. Keterikatan karyawan memiliki dampak yang signifikan dan terhadap kinerja karyawan. Kinerja karyawan tidak dipengaruhi oleh kepuasan kerja. Dengan kepuasan kerja sebagai variabel intervening, gaya kepemimpinan transaksional tidak berpengaruh signifikan terhadap kinerja karyawan. Dengan kepuasan kerja sebagai variabel intervening, keterlibatan karyawan tidak berpengaruh terhadap kinerja karyawan.
Pengaruh digital marketing, word of mouth, dan brand ambassador terhadap brand awareness serta dampaknya pada purchase decision
Authors: Taurino Nicholas , Handoyo Sarwo Edy
Published: February 2023

In recent years digital shopping is becoming so popular that e-commerce and marketplace popularity rise a lot. This study has the purpose to test the effect of digital marketing, word of mouth, and brand ambassador to purchase decisions and brand awareness, and also the effect of brand awareness to purchase decisions. A total of 171 respondents have used and shopped using the e-commerce app across the Jabodetabek area. The data then will be analyzed using SmartPLS to find the correlation between each variable and find the effect of digital marketing, word of mouth, and brand ambassador on both purchase decision and brand awareness, and also the effect of brand awareness to purchase decision. The results are: 1) Digital marketing affect purchase decision positively and significantly; 2) Word of mouth affects purchase decisions positively and significantly; 3) Brand ambassadors affect purchase decisions negatively and insignificantly; 4) Digital marketing affects brand awareness positively and significantly; 5) Word of mouth affects brand awareness positively and significantly; 6) Brand ambassador affects purchase decision positively but is insignificant; and 7) Brand awareness affects purchase decisions positively and significantly.

Dalam beberapa tahun terakhir, digital shopping menjadi sangat popular sehingga menyebabkan e-commerce dan marketplace mengalami peningkatan popularitas. Studi ini dilakukan untuk menguji efek dari digital marketing, word of mouth, dan brand ambassador terhadap purchase decision dan brand awareness serta menguji efek brand awareness terhadap purchase decision. Dengan total 171 responden yang pernah menggunakan aplikasi e-commerce untuk melakukan pembelian online dan berdomisili di wilayah Jabodetabek. Data yang terkumpul kemudian akan dianalisis dengan menggunakan aplikasi SmartPLS untuk menguji hubungan antar variabel dan efek digital marketing, word of mouth, dan brand ambassador terhadap brand awareness dan purchase decision. Hasil yang didapat adalah: 1) Digital marketing berpengaruh positif dan signifikan terhadap purchase decision; 2) Word of mouth berpengaruh positif dan signifikan terhadap purchase decision; 3) Brand ambassador berpengaruh negatif dan tidak signifikan terhadap purchase decision; 4) Digital marketing berpengaruh positif dan signifikan terhadap brand awareness; 5) Word of mouth berpengaruh positif dan signifikan terhadap brand awareness; 6) Brand ambassador berpengaruh positif namun tidak signifikan terhadap brand awareness; dan 7) Brand awareness berpengaruh positif dan signifikan terhadap purchase decision.
Pengaruh kepemimpinan karismatik, budaya organisasi, dan strategic flexibility terhadap kinerja perusahaan dengan ketidakpastian lingkungan usaha sebagai variabel mediasi
Authors: Melshaf  , Tunjungsari Hetty Karunia
Published: February 2023

The background of this research is to know the factors that can affect the performance of companies, especially SMEs in West Jakarta. The purpose of this study was to determine and analyze the effect of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs in West Jakarta with environmental uncertainty as a mediating variable. This research was conducted by using the judgement sampling method. Researchers distributed questionnaires to 100 business owners in West Jakarta. Data analysis using PLS-SEM analysis. The results of the analysis conclude that charismatic leadership, organizational culture, and strategic flexibility affect environmental uncertainty in West Jakarta. Charismatic leadership, organizational culture, strategic flexibility, and environmental uncertainty affect the business performance of SMEs in West Jakarta. Environmental uncertainty can moderate the influence of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs.

Latar belakang dari penelitian ini adalah ingin mengetahui faktor-faktor yang dapat memengaruhi kinerja perusahaan khususnya UKM di Jakarta Barat. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja usaha UKM di Jakarta Barat dengan variabel mediasi ketidakpastian lingkungan. Penelitian ini dilakukan dengan menggunakan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 100 pemilik usaha di Jakarta Barat. Analisis data menggunakan analisis PLS-SEM. Hasil analisis menyimpulkan bahwa kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis berpengaruh terhadap ketidakpastian lingkungan di Jakarta Barat. Kepemimpinan karismatik, budaya organisasi, fleksibilitas strategis, dan ketidakpastian lingkungan memengaruhi kinerja bisnis UKM di Jakarta Barat. Ketidakpastian lingkungan mampu memoderasi pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja bisnis UKM.
Pengaruh trust, product quality, desain produk, dan time delivery terhadap kepuasan konsumen properti di kota Tangerang
Authors: Kurniadi Halbert , Keni
Published: February 2023

Customer satisfaction has been a subject of study and research in marketing science and has become a very important part of business goals. This study aims to determine whether trust, product quality, product design, and time delivery affect customer satisfaction of property customer at Tangerang City, Banten, Indonesia. This study collected 106 samples which were obtained by using an online questionnaire, but only 85 samples were valid. The samples are people who own and live in Springwood Residence Apartment in Tangerang. The data were analyzed by using SmartPLS software. The results of this study showed that trust and product design have a significant effect on customer satisfaction.

Kepuasan pelanggan telah menjadi subjek pada studi dan penelitian dalam ilmu pemasaran dan telah menjadi bagian yang sangat penting dari tujuan bisnis. Penelitian ini bertujuan untuk mengetahui apakah trust, kualitas produk, desain produk, dan time delivery memengaruhi kepuasan pelanggan properti di kota Tangerang, Banten, Indonesia. Sampel yang dikumpulkan dalam penelitian ini sebanyak 106 yang diperoleh melalui kuesioner online, dengan 85 sampel yang valid. Sampel yang digunakan adalah masyarakat yang memiliki dan tinggal di Apartemen Springwood Residence yang berlokasi di Tangerang. Data tersebut dianalisis dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa kepercayaan dan desain produk berpengaruh signifikan terhadap kepuasan pelanggan.
PENERAPAN METODE LANDSCAPE URBANISM DALAM PERANCANGAN AGRO EDU-WISATA DI CENGKARENG
Authors: Clemens Rivaldo , Teh Sidhi Wiguna
Published: February 2023

The history of the Cengkareng area, which has the image of a plantation area and green space, should be a comfortable, productive, healthy and sustainable area that is experiencing degradation. The plantations and green spaces in this area have changed their function into dense and unhealthy industrial buildings. Therefore, the Cengkareng area currently has a high stress level problem due to the absence of tourist attractions and green spaces. In this case, new attractors are needed in this area, which can revive the image of healthy and comfortable plantation areas and green spaces and provide lessons on how to cultivate a plant. By using the urban acupuncture method in finding problem points that must be healed in the Cengkareng area to restore the image of the area. The design of Agro Edu-Tourism Cengkareng is proposed to be an acupoint to restore the image of the area with agro-tourism and reduce stress levels so as to create a healthier area. With the existence of Agro Edu-Wisata with the application of the landscape urbanism method that emphasizes performance rather than pure aesthetics, it is hoped that it will have a major impact on the Cengkareng community.
Keywords:  Attractor; Farming; Agrotourism
Abstrak
Sejarah Kawasan Cengkareng yang mempunyai citra kawasan perkebunan dan ruang hijau seharusnya kawasannya nyaman, produktif, sehat dan berkelanjutan ini mengalami degradasi. Perkebunan dan ruang hijau pada kawasan ini mengalami perubahan fungsi menjadi bangunan-bangunan industrial yang padat dan kurang sehat. Oleh karena itu, kawasan Cengkareng saat ini mempunyai masalah tingkat stress yang tinggi karena tidak adanya tempat wisata dan ruang hijau. Dalam hal ini membutuhkan adanya attractor baru pada Kawasan ini, dimana dapat menghidupkan kembali citra Kawasan perkebunan dan ruang hijau yang sehat dan nyaman serta memberikan pelajaran cara membudidayakan suatu tanaman. Dengan menggunakan metode urban akupuntur dalam menemukan titik-titik masalah yang harus disembuhkan pada Kawasan Cengkareng untuk mengembalikan citra Kawasan. Perancangan Agro Edu-Wisata Cengkareng diusulkan menjadi titik akupuntur untuk mengembalikan citra kawasan dengan agrowisata dan mengurangi tingkat stress sehingga menciptakan Kawasan yang lebih sehat. Dengan adanya Agro Edu-Wisata dengan penerapan metode landscape urbanism yang menekankan kinerja dari pada estetika murni, diharapkan dapat berdampak besar bagi masyarakat Cengkareng.