bluuebunny/crossref_metadata_2025 huggingface dataset:
DETERMINAN KEPUTUSAN MILLENIAL DAN GEN Z DI INDONESIA TERHADAP MINAT DALAM MENGGUNAKAN E-WALLET
Authors: Uswatun Hasanah Dinda , Kaluge David
Published: August 2024

This study aims to determine the effect of perceived convenience, perceived usefulness, promotion and advertising on interest in using e-wallets (a case study in Mojokerto City). The research method used in this study is a quantitative research method with primary data obtained from questionnaires that are measured using a Likert scale. This research was conducted in the city of Mojokerto. The population in this study is the millennial and Gen z generations who use e-wallet services in Mojokerto City. The sampling method in this study was purposive sampling method. So obtained 136 respondents. The research data was collected using a questionnaire that was distributed online via the Google form which was then processed using the SEM-PLS method using the SmartPLS software. The results of the study show that perceived convenience, perceived usefulness and advertising promotions have a significant positive effect on interest in using e-wallets.
ANALISIS PENGARUH KINERJA KEUANGAN PERBANKAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING
Authors: Hidayah Roisatul , Sakti Rachmad Kresna
Published: August 2024

Financial performance is an illustration of the level of success achieved by a bank in its operational activities. banking financial performance is a major factor and is very important to assess the overall banking performance by looking at the value of the company. The purpose of this study was to determine the effect of CAR, NPL, LDR and BOPO on firm value with profitability as an intervening variable in banking companies. This type of research is quantitative research. As for the sample used in this study, namely 8 bank financial reports published during the 2012-2021 period using the random sampling method. The data analysis technique used is multiple linear regression and Moderrated Regression Analysis (MRA). The results of the study state that CAR and NPL have no effect on firm value, while LDR and BOPO have a negative and significant effect on firm value. In addition, the results of this study also state that profitability is proven to be able to moderate the relationship between the influence of CAR, NPL, LDR and BOPO on firm value. It is hoped that banking management can focus more on improving the performance of the Loan to Deposit Ratio (LDR) and BOPO (Operating Costs to Operating Income), this is because during the study period these variables had a negative and significant effect on Price to Book Value (PBV). Besides that, banking companies also need to pay attention to their profitability. Because profitability is a picture of banking in obtaining profits.
PENGARUH KINERJA KEUANGAN, KEBIJAKAN MONETER DAN PANDEMI PADA PEMBIAYAAN UMKM BANK UMUM
Authors: Al Wafi Ali Daffa , Hascayani Tyas Danarti
Published: August 2024

MSMEs, one of the crucial sectors of the economy in Indonesia, are experiencing a downturn due to a decrease in the financing needed to deal with a pandemic. This research aims to find the relationship between banking financial performance, monetary policy, and the pandemic on MSME financing. Financial performance is described using the ratio of return on assets, operating expenses to operating income, and third-party funds while monetary policy uses BIrate as the variable and then for a pandemic uses a dummy variable starting from the date the pandemic status was established in Indonesia. The research method used is the multiple regression method with monthly time series data types from January 2018 to April 2022. This research shows results in the form of bank financial performance which strongly influences MSME financing. However, the pandemic did not have much impact on MSME financing, this could happen due to the resilience of MSMEs. As for the BIrate, it shows an anomaly where the decrease in the BIrate is followed by a reduction in MSME financing.
PENGARUH DEBT RATIO, TOTAL ASSET TURNOVER, DAN CURRENT RATIO TERHADAP RETURN SAHAM SEKTOR INFRASTRUKTUR TAHUN 2015-2021
Authors: Fauzan Aryaputra  , Kaluge David
Published: August 2024

This study aims to examine the effect of Debt ratio, Total asset turnover, and Current ratio on the company’s stock return. This study uses a sample of 15 companies from infrastructure sector from 2015-2021. The analysis technique used is in the form of multiple linear analysis using Debt ratio, Total asset turnover, and Current ratio as the independent variable and stock return as a dependent variable and analyzed with the application of E-views 12. The results show that Total asset turnover, and Current ratio influences the company's stock return. In further analysis, debt ratio do not affect the company's stock returns. Companies must maintain it’s leverage and liquidity to increase company’s performance financially This will affect the credibility of the company so that it can affect investors' perceptions of companies in the infrastructure sector.
ANALISIS KEPUTUSAN BERINVESTASI DI UMKM MELALUI SECURITIES CROWDFUNDING: PENDEKATAN THEORY OF PLANNED BEHAVIOR
Authors: Muhammad Adil
Published: August 2024

Since its introduction in 2018, Securities Crowdfunding (SCF) has experienced annual growth in terms of organizers, issuers, investors, and the amount of funds raised. However, starting in 2021, there has been a decrease in the growth rate, indicating a slowing market in crowdfunding investments. This study aims to analyze the influence of Attitude, Subjective Norm, and Financial Efficacy on Intention and Investment Decision in SCF by collecting data from 100 respondents who have already invested or plan to invest in SMEs through SCF, gathered through a Google Forms survey. The measurement of these variables will be analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) research method. The results of the study indicate that Attitude and Subjective Norm have a positive correlation with investment intention, while investment intention has a positive correlation with investment decisions in SMEs through SCF. However, Financial Efficacy has a negative correlation with investment intention in SMEs through SCF. The findings of this study indicate that intention is a factor influencing investment decisions in SMEs through SCF, as indicated by the positive correlation. Attitude and Subjective Norm have a positive correlation that forms Intention. Meanwhile, Financial Efficacy has a negative correlation with Intention, indicating that Financial Efficacy does not provide strong evidence in shaping the intention to invest in SMEs through SCF. The implications of these findings are to provide understanding to investors and SCF platforms regarding the factors influencing investment decisions in SMEs through SCF. This research can also serve as a basis for the development of literature on SCF and provide recommendations to the government and SCF platforms to enhance investor participation in investing in SMEs through SCF.
PENGARUH ANOMALI PASAR TERHADAP RETURN SAHAM PERUSAHAAN FARMASI YANG TERDAFTAR PADA BURSA EFEK INDONESIA PERIODE 2018-2022
Authors: Palullungan Fisca Fideline , Moh. Athoillah
Published: August 2024

This study aims to determine whether the Week-Four Effect, Rogalski Effect, and The Day of the Week Effect exist and have an impact on the return of shares of pharmaceutical companies listed on the IDX. Ten pharmaceutical businesses listed on the IDX between 2018 and 2022 were a sample of the study. Financial Statements and www.yahoofinance.com provide research data. Descriptive analysis and regression of panel data are used to test hypotheses. The Day of the Week Effect and Week Four Effect factors had a positive and significant impact on the results of the study, while the Rogalski Effect variables did not have a significant impact. This research aligns with the Event Study theory and Signal theory, which will have a good impact on pharmaceutical companies in increasing returns because the information reflected is informative
THE INFLUENCE OF THE BANDWAGON EFFECT, DIGITAL PAYMENT, AND INCOME ON PURCHASE DECISIONS FOR THE KOREAN WAVE ASSOCIATED PRODUCT
Authors: Lumban Gaol Rachel Millenia , Wahyudi Setyo Tri
Published: August 2024

The number of enthusiasm about the Korean Wave is on the rise. This remains across Indonesia as well, allowing for a yearly public consumption of Korean Wave items to exceed 20 million rupiahs. This study aims to determine the influence of several factors considered to drive purchasing decisions, such as the bandwagon effect, digital payments, and income on purchasing decisions for products associated with the Korean Wave (Hallyu). This research is a descriptive quantitative research in which the data collection method was carried out by distributing questionnaires to individuals who were categorized as Generation Z. The data obtained were then processed and tested using the binary logistic regression method with the Wald test method to determine the partial effect and the statistical G test to determine the effect simultaneously. The results showed that the bandwagon effect (X1) and digital payments (X2) partially had a significant effect on purchasing decisions (Y), while income (X3) partially had no significant effect on purchasing decisions (Y). Then the bandwagon effect (X1), digital payments (X2), and income (X3) simultaneously influence purchasing decisions (Y).
PENGARUH FAKTOR INTERNAL DAN EKSTERNAL PERUSAHAAN TERHADAP HARGA SAHAM PADA BANK HIMBARA
Authors: Prayodana Hangga , Pangestuty Farah Wulandari
Published: August 2024

The capital market is a place for investors to channel funds in the form of shares with the aim of investing. There are various internal and external factors that can influence Himbara Bank's stock price. The aim of this research is to determine the influence of GCG, firm size and inflation on firm performance and stock prices. This research uses quantitative analysis. In this research, the data analysis technique used is panel data path analysis. The data used is secondary data, using a time series from 2013-2022. The research results found that GCG partially influences firm performance. Firm size influences firm performance. Inflation affects firm performance. Firm size influences stock prices. Inflation has no effect on stock prices. Firm performance influences stock prices. Firm performance mediates firm size on stock prices. Firm performance does not mediate inflation on stock prices.
PENDEKATAN RGEC DALAM PENGUKURAN KESEHATAN PERBANKAN SELAMA PANDEMI COVID-19
Authors: Heryanto Nadira Nur Affifah , Shofwan
Published: August 2024

In 2020, there was a decrease in the net profit of state-owned banks by an average of 40% for each bank, followed by an increase in the potential for credit risk and a decrease in the share price of state-owned banks. In maintaining the level of public trust, banks must continue to maintain their level of health. This level of health can be calculated through RGEC (Risk Profile, Good Corporate Governance, Earning and Capital) calculation analysis. The method used is descriptive comparative, namely by examining annual financial reports which are then compared with other reports so that differences in the soundness level of banks and state-owned banks are known during the Covid-19 pandemic. The results of this study show difference in the level of soundness every year during the COVID-19 pandemic from 2020 to 2022 at state-owned banks as indicated by changes in RGEC calculation ratios.
COVID-19 IMPACT ON DEBT CHOICES OF HEALTHCARE COMPANIES: EVIDENCE FROM INDONESIA
Authors: Lukman Cecilia Jelsica , Muttaqin Aminnulah Achmad
Published: August 2024

The COVID-19 pandemic, caused by the SARS-CoV-2 virus, has had a huge global impact since its emergence in December 2019. This research explores the various impacts of the pandemic on the Indonesian economy, with a particular focus on the healthcare sector from 2019 to 2022. This research aims to determine the impact of COVID-19 on debt choices in the health sector listed on the IDX. The research timeline encompasses the years 2019 through 2022, designating the period from 2019 to 2021 as the active COVID-19 timeframe, with 2022 denoted as a post-COVID-19 phase. Debt choice is represented by the debt-to-equity ratio (DER). Then, this research uses panel data, which is secondary data. This research uses Repeated Measure ANCOVA, which is regressed using the STATA 14.2 application. This research concludes that the COVID-19 pandemic affects the debt choices of healthcare companies. The findings support the idea that the pandemic has a marked impact on the debt choices of healthcare firms in Indonesia, emphasizing the need for adaptability in financial strategies during times of significant global disruption.
PENGARUH CUSTOMER EXPERIENCE, EASE OF USE, DAN TRUST TERHADAP LOYALITAS E-COMMERCE
Authors: Rianto Muhammad Iqbal , Hapsari Raditha Dwi Vata
Published: August 2024

In the midst of such intense competition, e-commerce companies must be keen to see every opportunity to grow and effectively come up with new breakthroughs so that people do not move and continue to transact with the company. Since its inception in 2012, Lazada has created a good flow of e-commerce business in Indonesia. However, during 2018-2020, Lazada's monthly website visits always ranked fourth. This study aims to analyze the factors that affect Lazada e-commerce loyalty. The type of research used is explanatory research. This study uses 110 respondents, who are Lazada E-Commerce customers. The sampling technique used is a non-probability sampling technique, namely purposive sampling. Data analysis technique using SmartPLS 3.3. The results of this study indicate that customer experience has a positive and significant effect on loyalty, ease of use has a positive and significant effect on loyalty, and trust has a positive and significant effect on loyalty.
PENGARUH INOVASI PRODUK, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI KENANGAN
Authors: Putri Aini Adrianti , Mugiono Mugiono
Published: August 2024

Every coffee shop competes to present its flagship coffee product by offering a selection of coffee beans both from Indonesia and abroad. This research aims to identify the direct and indirect effects of product innovation, service quality, and promotion on people’s decision to purchase Kopi Kenangan products. This research is considered as explanatory research as it tries to explain the causal relationship between variables through hypothesis testing. Using purposive sampling technique, 114 people within the age range of 18-30 years who live in Malang and have purchased the products of Kopi Kenangan at least once were selected as the respondents. The data was harvested through questionnaires, library research, and web browsing. The data was assessed using validity test, reliability test, and classical assumption test, while the multiple linear regression analysis and the hypothesis testing were performed in SPSS 22. This study finds that product innovation, service quality, and promotion positively and significantly influence purchase decision.
ANALISIS E – SERVICE QUALITY PADA APLIKASI STUDENT ADMISSION SMB TELKOM UNIVERSITY
Authors: Sijabat Astriyani , Widaningsih Sri , Mustikasari Ati
Published: August 2024

Telkom University is the best private university with the No.1 ranking in Indonesia which has changed the entire process of accepting prospective students using technology that is currently developing. The number of registrants that continues to increase in each year of admission makes Telkom University innovate to simplify the registration process for prospective students by creating a website-based application called "Student Admission" which is connected from the SMB Telkom website. The purpose of this study is to measure the dimensions of E - Service Quality contained in the Student Admission application on the quality and satisfaction of prospective new students at Telkom University. The method used in this research is descriptive quantitative method with the data used are primary data and secondary data, data collection techniques using interviews, observations, and questionnaires. Data collection using a population of prospective new students with a sample of 100 respondents. In this research, the dataanalysis technique used is descriptive analysis with the Importance Performance Analysis (IPA) and CustomerSatisfaction Index (CSI) methods. The results of the calculation of descriptive analysis show that reality and expectations get a score of 84.14 (very good) and 87.76 (very important). In the CSI calculation results, the result is 80.50 which indicates that prospective new students are satisfied with the Student Admission application service. The Importance Performance Analysis method shows that in quadrant A (top priority) regarding website access, information, features, PIN validation, theservices provided need to be improved.
PENGARUH MOTIF HEDONIS DAN PROMOSI DI MEDIA SOSIAL TERHADAP PEMBELIAN IMPULSIF
Authors: Putri Pinky Greciela Veronica , Anggraeni Rila
Published: August 2024

The objective of this research is to identify the effect of hedonic motivation and social media promotion on the impulsive buying of Shopee users. This study is categorized as explanatory research that is used to develop and validate causal relationship between variables through hypothesis testing. The samples were selected using non-probability sampling method and purposive sampling technique with the criteria of individuals with the minimum age of seventeen years who live in Malang city and use Shopee application, resulting in 120 respondents. The data of this research was harvested from Likert-scaled questionnaires, which were assessed using validity and reliability testing, and was analyzed in SPSS 25. The hypotheses were examined using t test. This study finds that hedonic motivation and social media promotion simultaneously and partially have significant effects on impulsive buying. Furthermore, hedonic motivation has the most dominant effect since it has the highest beta coefficient and t-score. The findings imply that Shopee can increase their sales by conducting social media promotion.
The Influence of Promotion, Price, And Product Quality on Purchase Decision of Mild Cigarette Product
Authors: Dawanto Muhammad Alief Fitrah
Published: August 2024

This study aims to determine the effect of promotion, price, and product quality on purchase decision of mild cigaratte product (consumer study on Sampoerna A Mild in Malang City). This type of research was an explanatory research with quantitative methods. This study used a sample of 100 respondents and sampling used non-probability sampling techniques by using the purposive sampling method. The criteria required for respondents in this study are at least 18 years old, have or are currently consuming Sampoerna A Mild, and live in Malang City. Measurement of the value of question items in the questionnaire ussed a Likert scale with a score of 1-5. This study used the Statistical Package for the Social Sciences (SPSS) to conduct validity test, reliability test, and classical assumption test. Data analysis techniques applied multiple linear regression tests. Hypothesis test was also carried out to test hypotheses partially and dominantly. Based on the results of hypothesis testing, the variables of promotion (X1), price (X2), and product quality (X3) each has a partially and simultance significant effect on purchase decisions with product quality (X3) as the dominant influential variable.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga dan kualitas produk terhadap keputusan pembelian produk rokok mild (studi konsumen pada Sampoerna A Mild di Kota Malang). Jenis penelitian ini adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 100 responden, Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berusia minimal 18 tahun, pernah atau sedang mengkonsumsi Sampoerna A Mild dan berdomisili di Kota Malang. Pengukuran nilai item pertanyaan dalam kuesioner menggunakan skala likert dengan skor 1-5. Penelitian ini menggunakan Statistical Package for the Social Sciences (SPSS) untuk melakukan uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisis data menggunakan uji regresi linear berganda. Uji hipotesis dilakukan untuk menguji hipotesis secara parsial, simultan dan dominan. Berdasarkan hasil pengujian hipotesis diperoleh data variabel promosi (X1), harga (X2), dan kualitas produk (X3) masing-masing berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian, dengan kualitas produk (X3) sebagai variabel yang berpengaruh dominan.
Pengaruh Performance Expectancy, Service Quality, dan Social Influence Terhadap Continuance Intention
Authors: Triana Ni Made Ajeng , Arif Moh. Erfan
Published: August 2024

LINE Webtoon, one of the big players in global webtoon industry, has been experiencing a decline in the number of its active users during the 2020-2023 period. This is an indication of Indonesian people’s decreasing continuance intention to use LINE Webtoon application. The objective of this research is to assess and corroborates the effects of performance expectancy, service quality, and social influence on the continuance intention of using LINE Webtoon application in the Special Capital Region of Jakarta. This explanatory study explains the position and the relationship of the observed variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 114 people with the minimum age of seventeen years and have used or are using LINE Webtoon were selected as the respondents. The results of the multiple linear regression performed in SPSS 29 indicate that performance expectancy significantly influences people’s continuance intention to use LINE Webtoon, that service quality significantly affects the continuance intention, and that social influence also significantly impacts the continuance intention.
 
Abstrak
LINE Webtoon sebagai salah satu pemain besar di industri webtoon global mengalami penurunan jumlah pengguna aktif di Indonesia sejak tahun 2020 sampai 2023. Fenomena ini menunjukkan adanya penurunan niat berkelanjutan penggunaan aplikasi LINE Webtoon di Indonesia. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh performance expectancy, service quality, dan social influence terhadap continuance intention penggunaan aplikasi LINE Webtoon di DKI Jakarta. Jenis penelitian ini adalah penelitian eksplanatori yang menjelaskan kedudukan dan hubungan antara variabel – variabel yang diteliti melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 114 responden yang merupakan pengguna aplikasi LINE Webtoon di DKI Jakarta. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling dengan karakteristik usia minimal 17 tahun dan pernah atau sedang menggunakan aplikasi LINE Webtoon. Penelitian ini menggunakan SPSS 29 untuk melakukan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa performance expectancy berpengaruh signifikan terhadap continuance intention, service quality berpengaruh signifikan terhadap continuance intention, dan social influence berpengaruh signifikan terhadap continuance intention penggunaan aplikasi LINE Webtoon.
Pengaruh Social media Marketing dan Elctronic Word of Mouth Terhadap Purchase Intention
Authors: Orella Ryo Mahesa , Anggraeni Rila
Published: August 2024

This study aims to determine the effect of Social Media Marketing and Electronic Word of Mouth on Purchase Intention. This research is an Explanatory Research which explains causal relationships between variables through hypothesis testing. This research used 107 respondents with purposive sampling technique. The criteria that used in this research are Bogor residents aged 15-30 years who have purchased food from Social Media and have seen Tebar Rasa's Instagram account. Data were analyzed with Statistical Package for Social Science (SPSS) ver. 26.0. The data were tested by validity and reliability test, classical assumption test, multiple linear regression analysis test and hypothesis testing. The results of this research show that Social Media Marketing and Electronic Word of Mouth have a positive and significant effect on Purchase Intention.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh social media Marketing dan Electronic Word of Mouth terhadap Purchase Intention. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel – variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 107 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik warga kota Bogor yang berusia 15-30 tahun, pernah membeli produk makanan melalui sosial media dan pernah melihat akun Instagram Tebar Rasa. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data dilakukan menggunakan Statistical Package for Social Science (SPSS) ver. 26.0. Kemudian data dianalisis dengan uji validitas dan reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa social media Marketing dan Electronic Word of Mouth memiliki pengaruh yang positif dan signifikan terhadap Purchase Intention.
Pengaruh E-service quality dan E-Trust terhadap E-loyalty Pengguna Simobiplus dengan E-Satisfaction sebagai Variabel Mediasi
Authors: Ciandi Wiliam Yanto
Published: August 2024

The increase in the transaction values and volumes of electronic money is a phenomenon showing that people tend to use electronic payment methods, such as mobile banking. Based on a survey entitled Bank Service Excellence Monitor of 2022, SimobiPlus is one of the ten best performing mobile banking of the year. However, despite the numerous awards in digital service development, users were still complaining about the service of SimobiPlus in both Appstore and Playstore, and this might affect their loyalty. The objective of this research is to analyze the effect of e-service and e-trust on the e-loyalty of SimobiPlus users through the mediation of e-satisfaction. Using non-probability sampling method and purposive sampling technique, 121 SimobiPlus users living in Malang city were selected as the samples. The results of the Partial Least Squares analysis indicate that e-service quality, e-trust, and e-satisfaction positively and significantly influence e-loyalty, that e-service quality and e-trust positively and significantly affect e-satisfaction, and that e-satisfaction significantly mediates the impact of e-service quality and e-trust on e-loyalty. This research is particularly directed to Bank Sinarmas. The fierce competition in banking industry requires Bank Sinarmas to continuously provide excellent services to its customers through serving their needs.
 
Abstrak
Fenomena peningkatan nilai dan volume transaksi penggunaan uang elektronik, menunjukkan masyarakat cenderung menggunakan metode pembayaran elektronik, seperti mobile banking. Disamping banyaknya penghargaan, beberapa nasabah juga memberikan komentar negatif terkait layanan SimobiPlus melalui appsstore maupun playstore. Tujuan penelitian ini adalah menganalisis pengaruh E-service quality dan E-Trust terhadap e-loyalty pengguna SimobiPlus dengan E-Satisfaction sebagai variabel mediasi. Metode analisis yang digunakan adalah analisis Partial Least Square. Penentuan sampel dalam penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel terdiri dari 121 pengguna SimobiPlus berdomisili Kota Malang. Hasil temuan dari studi ini menunjukkan bahwa e-service quality, E-Trust, dan E-Satisfaction secara positif dan signifikan mempengaruhi e-loyalty. E-service quality dan E-Trust secara positif dan signifikan mempengaruhi E-Satisfaction. Selain itu, penelitian ini juga menunjukkan E-Satisfaction secara signifikan memediasi pengaruh E-service quality dan E-Trust terhadap e-loyalty pengguna SimobiPlus. Implementasi dari penelitian ini lebih ditujukan untuk Bank Sinarmas. Persaingan yang ketat di industri perbankan mengharuskan Bank Sinarmas untuk selalu memberikan pelayanan prima terhadap nasabah Bank Sinarmas dalam hal melayani kebutuhan nasabah.
Pengaruh Perceived Value, brand trust, dan Café atmosphere terhadap Brand Loyalty
Authors: Wibawanto Rayhana Alesha Haidar , Suryadi Nanang
Published: August 2024

The purpose of this research is to identify the effects of perceived value, brand trust, and café atmosphere on the loyalty of Starbucks’ customers in Malang City. This research is considered as an explanatory study since it explains the relationship between two or more phenomena. Using non-probability sampling method and purposive sampling technique, 150 people were selected as the respondents. The criteria of the sample are people with the minimum age of 18 years, people who have made at least two purchases in the last three months, and people who have visited the coffee shop at least once in the last three months. The instruments of this research were assessed using validity test, reliability test, and classical assumption test. The data was analyzed using multiple linear regression, and the hypotheses were tested using F test and t test. This study finds that perceived value, brand trust, and café atmosphere positively and significantly influence brand loyalty. The findings are expected to serve as empirical evidences to be used in future research and to help the company increase its perceived value, brand trust, and café atmosphere in order to enhance brand loyalty.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Value, brand trust, dan café atmosphere terhadap brand loyalty pada pelanggan Starbucks di Kota Malang. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih gejala atau fenomena. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu minimal 18 tahun, pernah melakukan pembelian minimal 2 kali dalam 3 bulan terakhir di Starbucks Coffee di Kota Malang serta pernah berkunjung langsung ke Starbucks di Kota Malang minimal 1 kali dalam 3 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji f dan uji t dengan menggunakan program SPSS 27. Hasil penelitian ini menunjukkan bahwa Perceived Value, brand trust, dan café atmosphere memiliki pengaruh positif dan signifikan terhadap brand loyalty. Hasil penelitian ini diharapkan dapat memberikan bukti empiris untuk penelitian selanjutnya dan membantu perusahaan dalam meningkatkan Perceived Value, brand trust, dan café atmosphere sehingga brand loyalty juga meningkat.
Pengaruh Brand Image, E-Service Quality, Dan Price terhadap Online Food Delivery
Authors: Pradana Azizul Arundina , Kurniawati Desi Tri
Published: August 2024

The objective of this research is to identify the effects of brand image, e-service quality, and price on the repurchase intention of ShopeeFood users. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that brand image significantly influences repurchase intention, that e-service quality significantly affects repurchase intention, and that price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and price will be followed by an increase in ShopeeFood users in Malang city.
 
Abstrak
The objective of this research is to identify the effects of brand image, e-service quality, and Price on the Repurchase Intention of ShopeeFood users. This study is categorized as explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that Brand Image significantly influences repurchase intention, that E-Service Quality significantly affects repurchase intention, and that Price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and Price will be followed by an increase in ShopeeFood users in Malang city.
Pengaruh Celebrity Endorsement, EWOM, dan Limited Edition Product Terhadap Purchase Intention
Authors: Arsyi Muhammad Tajul
Published: August 2024

The objective of this research is to identify the effects of reference group and sales promotion on impulse buying among cosmetics consumers on Shopee live streaming. This quantitative explanatory research elucidates the causal relationship between its variables through hypothesis testing. The population is cosmetics consumers of Shopee live streaming. Using purposive sampling technique, 200 people with the minimum age of eighteen years who live in Malang City, have used Shopee application for at least six months, have made any purchase via Shopee live stream, and have made purchase spontaneously were selected as the respondents. The research instruments were assessed using validity test, reliability test, and classical assumption test, and the data was analyzed using multiple linear regression, while the hypotheses were assessed using t-test. All these processes were performed in SPSS 26. This study finds that sales promotion does not significantly influence impulse buying among the cosmetics consumers and that reference group significantly affects impulse buying among the cosmetics consumers.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh reference group dan sales promotion terhadap impulse buying pada konsumen kosmetik di Live streaming Shopee. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis dengan metode analisis kuantitatif. Penelitian ini menggunakan sampel sebanyak 200 responden yang diambil dari populasi konsumen Live streaming Shopee di Kota Malang. Pengambilan sampel menggunakan teknik purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 18 tahun, berdomisili di Kota Malang, menggunakan Aplikasi Shopee minimal 6 bulan, responden merupakan orang yang pernah berbelanja di Live Streaming Shopee, dan pernah berbelanja produk kosmetik secara tiba-tiba/spontan. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t dengan menggunakan program SPSS 26.0. Dari hasil penelitian dapat disimpulkan bahwa variabel sales promotion tidak mempunyai pengaruh secara signifikan terhadap impulse buying, sedangkan variabel reference group mempunyai pengaruh secara signifikan terhadap impulse buying konsumen kosmetik di Live streaming Shopee.
Pengaruh Facility layout terhadap Customer satisfaction Melalui Variabel Mediator Service Quality
Authors: Chrissia Andien Dammarist Eka , Riandi Muhammad Hafiz
Published: August 2024

The objective of this research is to perceive the direct and indirect impacts of facility layout on customer satisfaction with the mediation of service quality. The population of this quantitative causal research is the customers of Balai Kopi, a coffee shop in Malang City. The research samples were selected using purposive sampling technique with the criteria of people who have visited the coffee shop during the period of August – November 2023 and have made offline purchase at the shop. The results of the analysis indicate (1) that facility layout positively influences customer satisfaction, (2) that facility layout positively affects service quality, (3) that service quality positively impacts customer satisfaction, and (4) that facility layout positively influences customer satisfaction with the mediation of service quality. The theoretical implication of this study is deeper understanding on the effects of facility layout on customer satisfaction with the mediation of service quality. Facility layout must support service quality to optimally increase customer satisfaction. Further, the findings imply that upgrades in facility layout can directly enhance customer satisfaction, but the mediation effect of service quality is stronger. Therefore, companies, including Balai Kopi, are recommended to focus more on the establishment of service quality through excellent facility layout.
 
A­bs­tr­ak
Penelitian ini bertujuan untuk memahami dampak langsung dan tidak langsung dari fa­ci­li­ty­ layout terhadap customer satisfaction, dengan variabel mediator berupa service qu­al­it­y.­ Pendekatan penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini ad­al­ah­ k­onsumen Balai Kopi Kota Malang. Teknik sampling yang digunakan adalah pu­rp­os­iv­e sampling dengan kriteria konsumen Balai Kopi yang berkunjung secara offline pada bulan Ag­us­tu­s ­sampai November 2023 dan pernah melakukan pembelian offline. Hasil penelitian me­nu­nj­uk­kan bahwa facility layout berpengaruh positif terhadap customer satisfaction, fa­ci­li­ty­ layout berpengaruh positif terhadap service quality, service quality berpengaruh positif te­rh­ad­ap­ customer satisfaction, dan facility layout berpengaruh positif terhadap customer sa­ti­sf­ac­tion dengan service quality berperan sebagai mediator. Implikasi teoritis dari penelitian in­i ­ad­al­ah pemahaman yang lebih mendalam mengenai pengaruh layout terhadap customer sa­ti­sf­ac­tion dengan service quality sebagai mediator. Facility layout harus mendukung service qu­al­it­y ­untuk meningkatkan customer satisfaction secara optimal. Secara praktis, hasil pe­ne­li­ti­an menunjukkan bahwa pembenahan facility layout dapat secara langsung meningkatkan cu­st­om­er­ satisfaction, tetapi efek mediasi service quality lebih kuat. Oleh karena itu, pe­ru­sa­ha­an, termasuk Balai Kopi Kota Malang, disarankan untuk fokus pada pembentukan service qu­al­it­y ­melalui facility layout yang baik.
Strategi Word of Mouth Marketing Dengan Menjadikan Alumni Jemaah Sebagai Pusat Informasi Umrah
Authors: Alvia Yani , Bramayudha Airlangga
Published: August 2024

This research aims to find out the word of mouth marketing strategy at Ayu Amanah Nusantara Tours and Travel Sidoarjo by making the congregation's alumni a center for Umrah information. This research uses a qualitative method approach with a case study type. Data collection techniques were obtained by in-depth interviews, observation and documentation. The results of this research show that the word of mouth marketing strategy at Ayu Amanah Nusantara Tours and Travel by making the congregation's alumni the Umrah information center includes several steps, namely: creating excellent service, creative programs for congregation alumni, the existence of a congregational alumni group community that has become a central agent for information, exclusive offers, ensuring alumni feel confident recommending services that have a good reputation, and a personal touch with agents.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui bagaimana strategi word of mouth marketing pada Ayu Amanah Nusantara Tours and Travel Sidoarjo dengan menjadikan alumni jemaah sebagai pusat informasi umrah. Penelitian ini menggunakan pendekatan metode kualitatif dengan jenis studi kasus. Teknik pengumpulan data diperoleh dengan wawancara mendalam, observasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi word of mouth marketing pada Ayu Amanah Nusantara Tours and Travel dengan menjadikan alumni jemaah sebagai pusat informasi umrah meliputi beberapa langkah, yaitu: menciptakan pelayanan yang prima, program yang kreatif untuk alumni jemaah, adanya komunitas grup alumni jemaah yang telah menjadi agent pusat informasi, penawaran eksklusif, memastikan alumni merasa yakin merekomendasikan layanan yang memiliki reputasi yang baik, dan sentuhan secara personal terhadap agen.
Perbandingan Konten Edukatif dan Humor Terhadap Customer Engagement Dan Purchase Intention
Authors: Salsabila Nisrina , Hapsari Raditha Dwi Vata
Published: August 2024

The rapid growth of business in the fashion sector in Indonesia, especially Muslim wear products, has led to a high level of competition between brands in this field. Therefore, the right promotional strategy is needed to excel in the competition. This study aims to compare the influence between two marketing contents and see their effectiveness in increasing customer engagement and purchase intention at Loka Project. This research is a quantitative study with independent variabels Educational Content (X1) and Humorous Content (X1) and dependent variabels Customer Engagement (Y1) and Purchase Intention (Y2). The population studied was all Muslim women in Indonesia with a sample size of 120 people who were divided into 4 groups of respondents for 4 different contents. The results showed that there is an influence between Educational Content and Humor Content on Customer Engagement and Purchase Intention at Loka Project. There is no significant difference in the amount of influence between Educational Content and Humorous Content on Customer Engagement and Purchase Intention at Loka Project. Educational Content and Humorous Content have almost the same effect but have different values on customer engagement and purchase intention assessment indicators.
 
Abstrak
Pesatnya pertumbuhan bisnis pada bidang fashion di Indonesia, khususnya produk muslim wear, menyebabkan tingginya tingkat persaingan antar merek pada bidang tersebut. Oleh karena itu, diperlukan strategei promosi yang tepat untuk dapat unggul dalam persaingan. Penelitian ini bertujuan untuk membandingkan pengaruh antar dua konten pemasaran dan melihat efektivitasnya dalam meningkatkan customer engagement dan purchase intention pada Loka Project. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen Konten Edukatif (X1) dan Konten Humor (X1) derta variabel dependen Customer Engagement (Y1) dan Purchase Intention (Y2). Populasi yang diteliti adalah seluruh perempuan muslim di Indonesia dengan jumlah sampel sebanyak 120 orang yang terbagi menjadi 4 kelompok responden untuk 4 konten berbeda. hasil penelitian menunjukkan bahwa, terdapat pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, tidak terdapat perbedaan signifikan terkait besarnya pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, konten edukatif dan konten humor memiliki pengaruh yang hampir sama tetapi memiliki nilai yang berbeda pada indikator penilaian customer engagement dan purchase intention.
Pengaruh Social Media Influencer Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi
Authors: Lestari Rizki Puji , Yuniarinto Agung
Published: August 2024

This research was conducted to analyze the effects of social media influencer on purchase intention with brand awareness as the mediating variable. This explanatory study corroborates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 230 people with the minimum age of seventeen years who know about Azarine as a skincare brand and have seen influencers use the brand in social media were selected as the respondents. The data analyses were performed using Partial Least Squares (PLS) in SmartPLS 3.0. The results of the testing on the four hypotheses, it can be concluded that social media influencer has a positive and significant effect on the purchase intention, that social media influencer positively and significantly affects brand awareness, that brand awareness has a positive and significant influence on the purchase intention, and that social media influencer positively and significantly affects the purchase intention with the mediation of brand awareness.
 
Abstrak
Penelitian ini dilakukan untuk menganalisis pengaruh social media influencer terhadap purchase intention dengan brand awareness sebagai variabel mediasi. Jenis penelitian adalah penelitian eksplanatori yang menjelaskan hubungan kausal antara variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 230 responden dengan ketentuan berusia minimal 17 tahun, mengetahun brand skincare Azarine, dan pernah melihat influencer menggunakan brand Azarine di media sosial. Analisis data menggunakan Partial Least Square (PLS) dan dibantu oleh software SmartPLS 3.0. Berdasarkan dari hasil pengujian terhadap keempat hipotesis dapat disimpulkan bahwa variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap purchase intention, variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap brand awareness, variabel brand awareness memiliki pengaruh yang positif dan signifikan terhadap purchase intention, dan variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap purchase intention dimediasi oleh variabel brand awareness.
Pengaruh Attribute Product, Price, Dan Promotion Terhadap Repurchase Intention
Authors: Safira Berliana Putri
Published: August 2024

The purpose of this study was to determine and explain the effect of product attributes, price and promotion on repurchase intention.Because the population size cannot be known with certainty, the sample size is determined by multiplying the number of indicators of the 4 variables by 5-10.The results showed that Mixue Sawojajar consumers will make repurchases which are indicated by feeling loyal to the Mixue brand and tend to choose it over other brands because of the product attributes offered which are indicated by its attractive and eye-catching design.The price of Mixue products is comparable to their quality, which will have an impact on increasing Mixue Sawojajar consumers in making repurchases which is indicated by feeling loyal to the Mixue brand and tending to choose it over other brands.An increase in repurchase intention which is indicated by feeling loyal to the Mixue brand and tending to choose it over other brands if supported by promotion carried out by Mixue and shown by Mixue`s marketing campaign on social media or advertisements that attract attention.
 
Abstrak
Tujuan Penelitian mengetahui jumlah populasi tidak dapat diketahui secara pasti, maka besarnya sampel ditentukan dengan mengkalikan jumlah indikator dari 5 variabel dengan 5-10.Berdasarkan ketentuan tersebut maka besarnya sampel yang digunakan adalah 13 X 10 = 130 konsumen Mixue Sawojajar.Hasil penelitian menunjukkan bahwa konsumen Mixue Sawojajar akan melakukan pembelian kembali yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain karena atribut produk yang ditawarkan yang ditunjukan dengan desainnya yang menarik dan eye-catching. Harga produk Mixue sebanding dengan kualitasnya maka akan memberikan dampak pada peningkatan konsumen Mixue Sawojajar dalam melakukan pembelian kembali yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain.Peningkatan repurchase intention yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain apabila didukung oleh promotion yang dilakukan oleh Mixue dan ditunjukan dengan kampanye pemasaran Mixue di media sosial atau iklan yang menarik perhatian.