bluuebunny/crossref_metadata_2025 huggingface dataset:
El entramado visual y una reiteración de la tradición visual occidental en la serie “PICTURE WINDOWS”
Authors: Robles de la Pava Juliana
Published: April 2020

La relevancia de la tradición representativa sustentada en la construcción perspéctica del espacio se pone de relieve en múltiples producciones del mundo de la cultura visual, demandando un análisis que cuestione el propio estatuto y condición de posibilidad de aquellas imágenes. La serie fotográfica de John Pfahl “PICTURE WINDOWS” propone, desde este análisis, un acercamiento a la denominada episteme escópica referenciando su vínculo ineludible con la memoria visual constituida dentro de la historia del arte de occidente. Es una manera posible de revisitar aquella narrativa del Naturalismo que ha permanecido en diversidad de formas productivas atravesadas a su vez por nuevas modalidades de la imagen.
Hibridização de imagens: cinema/pintura
Authors: Melro Salzedas Nelyse A. , Paccola Rivaldo Alfredo
Published: April 2020

Objetivamos discutir a hibridização de imagens de pinturas e partículas cinematográficas em filmes italianos e norte-americano, estabelecendo entre elas um campo metafórico em cujo interstício surge um campo comum a ambas. O crítico italiano De Santi (Cinema e pittura, 2008) traz à tona esse processo de hibridização: Pasolini, no filme “Raiva” (1963), usa como cenário a tela de Rosso Fiorentino, “A descida da cruz” (1521); em outro, “Mamma Roma” (1962), e Fellini, “Satyricon” (1969), inspiram-se na tela de Mantegna “Cristo morto” (1485). Igualmente, Newel (Mona Lisa smile, 2003) utiliza tela de Picasso (Demoiselles D’Avignon, 1907) como discurso pedagógico da protagonista.
Imagen y comunicación: el peso de la fotografía en el periodismo digital internacional
Authors: Fondevila Gascón Joan Francesc , Cardona Pérez Carlos , Santana López Eva , Rom Rodríguez Josep , López Crespo Javier , Mir Bernal Pedro
Published: April 2020

La fotografía es uno de los indicadores singulares del periodismo digital. Entre sus exponentes (texto, fotografía, vídeo, sonido o infografía), el fotográfico se metamorfosea en en el entorno virtual. Se presenta un análisis empírico compa-rativo entre los diarios de cuatro países de relevancia a escala global: Alemania, Estados Unidos, Japón y Reino Unido, a través de las versiones digitales de referencia de los diarios más leídos en estos países: Spiegel Online, The New York Times, The Japan Times y The Times. Los ítems analizados son las unidades texto publicadas en la home page, el número de foto-grafías existentes en el total de las unidades del contenido y el número de los diferentes tipos de fotografías, clasificadas según diez parámetros diferentes: foto-noticias, ilustrativas, nuevas, de recurso, blanco y negro, en color, gran formato, pequeño formato, editadas y sin editar. Se concluye que el fotoperiodismo tiene cada vez menos relevancia ...
Loewe, tradición en la imagen de la marca
Authors: Villanueva Fernández María , Josa Martinez Maria Eugenia
Published: April 2020

La constante renovación de su imagen forma parte de la propia esencia intrínseca de la moda. Lo cual no es posible sin tener presente el estado previo, el pasado o, en otras palabras, la tradición. De modo que, en muchos casos, esta tradición se ha convertido en el elemento fundamental para la modernización de la identidad de la marca e incluso la clave de su éxito. Con el fin de mostrar cómo la tradición influye en la evolución de la imagen de marca, la futura comunicación tiene como objetivo estudiar del caso de Loewe como un ejemplo de este fenómeno. En este trabajo se aborda esta cuestión a través del análisis de la evolución de la imagen de Loewe, poniendo en relación el periodo inicia-do en 1956 —cuando comenzó el proceso de  renovación de la firma hacia la modernidad de la mano de Javier Carvajal y Vicente Vela, entre otros—
El silencio en la representación del poder: el caso del Caballero oscuro
Authors: Sánchez Román María Elisena
Published: April 2020

Particularmente, aquí el objetivo es explicar el funcionamiento del silencio como concentrado semiótico (Noe Jitrik, 2007) capaz de develar la representación del poder. ¿Cuáles son las formas en las que se presenta el silencio?, ¿de qué nos hablan estos silencios?, ¿cómo se rompe el silencio y por qué? Son algunas de las preguntas a las que se busca dar respuesta. Y ya que el silencio tiene distintos usos sociales nos centramos en el poder que se adquiere y se ejerce alrededor de un superhéroe que, además, representa la identidad de una nación. El corpus de análisis es la trilogía The Dark Knight, que Christopher Nolan hizo sobre Batman, compuesto por las películas: Batman begins (2005), The Dark Knight (2008), y The Dark Knight rises (2012).
Ver o no ver las sombras: la esquiva presencia de las sombras en la realidad y en sus imágenes
Authors: Gómez Sánchez Diego
Published: April 2020

La historia de las representaciones icónicas demuestra que el concepto de realismo no es rígido ni invariable sino, por el contrario, múltiple y cambiante, quizá porque la propia realidad visual presenta múltiples caras a los observadores. Las sombras son elementos que, aunque siempre presentes ante nuestros ojos, rara vez son tomados en consideración a la hora de definir como realista una imagen. Este artículo indaga en la importancia de las sombras como fenómenos ópticos y trata de responder a la pregunta de por qué una imagen que no contenga sombras puede llegar a creerse una representación fiel de la realidad.
Contribuição do infográfico jornalístico para a comunicação em saúde
Authors: Machado Velho Ana Paula , Soares Dias Vermelho Sônia Cristina , Durval Dorne Vinícius
Published: April 2020

O objetivo deste artigo é apontar de que forma a infografia pode contribuir para a organização de reportagens sobre saúde e para as possibilidades de apreensão da informação pelo leitor de um veículo impresso, contribuindo, desta forma, para o fortalecimento da área da comunicação em saúde. Para dar conta deste objetivo, os alunos do segundo ano de Jornalismo de uma instituição de ensino de Maringá, que cursavam a disciplina de Planejamento Gráfico, foram solicitados a analisar o design de uma página da Folha de S. Paulo, onde estava incluída uma infografia sobre o Mal Vaca Louca. Viu-se que os quadros aproximam a linguagem jornalística da prática da Comunicação e Promoção da Saúde, visto que ofere-cem várias possibilidades, verbais e imagéticas para apreensão do conteúdo, podendo mudar hábitos a partir do momento que estão cada vez mais presentes nos veículos de comunicação de massa.
El villano es hoy el héroe. Apuntes iconográficos sobre el protagonismo del mal en los medios audiovisuales actuales
Authors: González Torres Javier
Published: April 2020

En la diegética narrativa del cine, las series televisivas o los videojuegos, asistimos en la actualidad a una masiva difusión de imágenes impactantes, acciones violentas y violaciones de paradigmáticos parámetros. Las más variadas personificaciones del mal son las protagonistas, desarrollando un extraordinario potencial para alimentar su poderoso ego, envolviendo su presencia en concretas iconografías que lo convierten en nuevo héroe. Al hilo de un elenco de conocidas producciones, pretendemos desentrañar algunos apuntes iconográficos sobre estos personajes. Sus caracterizaciones, funciones y acciones quedarán contrastadas con las influencias, constantes y contaminaciones existentes en la formulación de su imagen icónica y en el fundamento de su ‘propia lucha’. Una aproximación en la que interaccionan la historia del arte, la antropología y la sociología.
Image and city: The shrinking of the look
Authors: Capelato Rodrigo
Published: April 2020

The world has never been so eager for images as it is today! However, in the contemporary city, the seduction by the image has been increasingly anesthetized by the very atrophy of our perceptive capacity, after all, under the advent of speed and spectacularization we are steered to experiences where the routine, the glance, the passer-by look and the low definition of non-verbal languages form a set of behaviors that have shrunk our ability to look at the city. A type of glaucoma that facilitates the reading of some visual qualities of the landscape, but prevents it from being apprehended in its totality.
Estrategias en la práctica postfotográfica: Subvirtiendo los valores tradicionales
Authors: Sanz Maria Andres
Published: April 2020

Después de “la muerte de la fotografía”, después del cambio que se ha dado en el campo fotográfico, después de que los procesos y comportamientos de la técnica digital han desplazado, quebrantado y subvertido las creencias adjudicadas a la fotografía tradicional, la postfotografía es un herramienta de alto potencial dentro como fuera del campo artístico. En este artículo interesa analizar las estrategias que se encuentran inmersa en aquellas imágenes que siendo híbridos entre lo real y lo virtual, invitan a reflexionar sobre cuestiones de representación y veracidad gracias a la autoreflexión que el propio medio desprende.
La visión moderna del conocimiento y su repercusión en el arte: la transparencia
Authors: Aizpún de Bobadilla Teresa
Published: April 2020

La metáfora de la transparencia encarna las ansias humanas de perfección. Lo transparente, lo que no oculta nada, lo que permite ver a través de sí y no deja espacio al misterio, es el símbolo del conocimiento perfecto. Esta idea ha tenido una enorme influencia en el arte, pero, la transparencia es un concepto muy amplio y su significado no es unívoco y mucho menos en las primeras décadas del siglo XX, en que llega a ser no sólo el símbolo de la perfección del conocimiento, sino de toda perfección: del hombre nuevo y de la nueva sociedad.
¿Picasso, Dalí o Frida tenían redes sociales? La vida como espectáculo o un antecedente para la construcción moderna de subjetividades virtuales
Authors: González Torres Javier
Published: April 2020

Ni usuarios de Facebook, Twitter e Instagram; tampoco bloggers, youtubers o influencers. Pablo Ruiz Picasso, Salvador Dalí y Frida Kahlo no conocieron las múltiples funciones de las tecnologías en red. Sin embargo, sus vidas, unidas a sus potencialidades como artistas creativos e imbuidas de una espectacularidad mediática sin precedentes, constituyen de por sí una notable fuente de influencia icónica. Y es que, en efecto, las numerosas fotografías que los tres protagonizaron son un antecedente singular para que hoy, décadas de por medio y a través de las redes sociales, usuarios contemporáneos traten de construir sus propias subjetividades virtuales al amparo de aquellos.
Historia del documental: orígenes, soportes y vanguardias del Ecuador
Authors: Celi Esteban , Foncseca Edison
Published: April 2020

Este artículo aborda el Documental y sus inicios, su clasificación, el proceso creativo y los elementos que lo componen, analizando su historia en el Ecuador a partir de referencias importantes. También contiene el enfoque que indica el concepto de tecnología como vehículo de las vanguardias audiovisuales. Los soportes cinematográficos, los primeros descubrimientos, dan lugar al cine, ya un momento del arte que tatuará la memoria de las masas hasta el punto de que el negro y el blanco nos transmiten cierta información, que será enriquecida por los demás elementos de las narraciones.
¿El Brasil se encuentra aquí? La construcción de mundos posibles a través de la marca Brasil por jóvenes catalanes
Authors: De Oliveira Sampaio Adriano , Martins Inés
Published: April 2020

El artículo se centra en el análisis sobre los significados que un grupo de jóvenes catalanes elaboran de las campañas turísticas de autopromoción de Brasil (2011-2014) en el exterior antes y después de la presentación de los carteles de la campaña publicitaria “Brasil. O mundo se encontra aquí”. Fueron utilizados el análisis del discurso y el focus-group como técnica de recolección de las entrevistas. Los resultados obtenidos nos han permitido comprobar que el binomio semejanza/diferencia –esencial para la construcción do posicionamiento de marcas- es prácticamente inexistente en las campañas analizadas, lo que provoca la homogenización de las campañas turísticas de diferentes países.
La cirugía estética como herramienta al servicio del espectáculo
Authors: Martorell Sandra
Published: April 2020

Cada año se realizan en el mundo más de veinte millones de intervenciones de cirugía estética, cifra que va en aumento y que sirve como medidor del impacto de ésta en la sociedad de consumo y de las celebridades en la que vivimos, llegando a banalizarse y a convertirse en un producto más de entretenimiento. Esta propuesta hace una revisión de la cirugía como espectáculo y del éxito que supone para un público que no duda en pasar por quirófano para hacerse periódicos upgrades acordes a los patrones estéticos que dictan los medios de masas.
Moratorium on sale of land: expediency of abolition and prospect of development agrarian to sector in Ukraine
Authors: RADCHENKO Oleksandr , KONOPLIA Oryna
Published: April 2020

In the article basic pre-conditions of origin and stages of action of development of moratorium are investigational on the sale of land of the agricultural setting and it is considered as this question answers the basic legislative acts of Ukraine. Essence of moratorium is certain and considered influence on the circle of subjects, his action spreads on that, and also consequences are certain from operating to moratorium on the separate ingredients of agroindustrial complex. Set and expediency of abolition of moratorium is reasonable on the sale of land and possible consequences of this decision for development of both the landed relations and national economy on the whole. Based on the rules of the Basic Law of Ukraine, land is an object of property rights of the Ukrainian people and is the main national wealth of the state, so the issue of lifting the moratorium on the sale of agricultural land is one of the most acute and urgent for modern Ukraine. This issue is the subject of discussion not only by prominent practitioners and political figures, but also by ordinary citizens. In our opinion, the moratorium really narrows the rights of landowners and deprives them of the opportunity to dispose of their property. Therefore, we consider it expedient to abolish the moratorium on alienation of agricultural land. However, before deciding on this step, it is necessary to elaborate in a thorough and detailed manner the basic mechanisms of regulation of land relations, in order not to deepen the corruption and criminalization of socio-economic relations. The government, in introducing the lifting of the moratorium, should be aware of its own readiness for the consequences of opening the land market. Its decisions must be balanced and clear and the mechanism of sale open, transparent and efficient.
Stages of development and types of virtual currencies
Authors: RUBANOV Pavlo
Published: April 2020

Introduction. The emergence of cryptocurrencies was preceded by the development of other varieties of virtual currencies, including game currencies, which were purely electronic and independent of government influence. Research of virtual currencies is the basis for understanding the essence of modern cryptocurrency, determining their status, identifying major risks and threats associated with their circulation.
The purpose of the article is to study the nature and evolution of virtual currencies, approaches to their classification, and to analyze common and distinctive features of gaming currencies and cryptocurrencies as the main varieties of virtual money.
Results. It is determined that the predecessors of the cryptocurrencies are game currencies, which are digital means of payment for specific categories of virtual goods and services in virtual stores and relevant multiplayer online games. The main stages of the development of virtual currencies after the emergence of game currencies include the launch of a game card trading exchange, the launch of bitcoin, the creation of a cryptoexchange market, the emergence of cryptocurrencies other than bitcoin, the first regulatory issues regarding bitcoin and the current stage of growth of the cryptocurrency market. Based on the analysis of game currency and cryptocurrency, the common and distinctive features of these varieties of virtual money are identified. It is found out that the main common features of cryptocurrencies and game currencies are the absence of state influence on their issue and the anonymity of operations. The differences between cryptocurrency and game currency are the purpose of creation, the method of emission, the mechanism of monitoring the emission, the accounting of transactions with virtual money, etc. The article presents the classification of types of virtual currencies, based on the type of issuer (centralized and decentralized) and the nature of circulation or convertibility into fiat money (convertible and non-convertible).
Conclusion. Virtual currencies have undergone several stages of development since the 1990s. The most developed and widespread form of virtual money nowadays is cryptocurrency.
Expanding the scope of systematic economic analysis and evaluation, deepening economic and analytical research in the context of functionally developed strategic management systems for special purpose firm
Authors: TKACHENKO Serhii , POTYSHNIAK Olena , POLIAKOVA Yevheniia
Published: April 2020

The economic performance of systematic economic analysis performed by industrial enterprises and research and production associations depends essentially on the quality of the source information. Expansion of the sphere of complex economic analysis and deepening of economic-analytical researches in the conditions of functionally developed constructions (systems) of strategic regulation (management) of special purpose by industrial enterprises and scientific-production associations can be ensured only on the basis of further improvement of planned, regulatory and accounting-economic information, as well as increasing the analyticity of primary information. The integrated fund (reserve) used in the systematic (comprehensive) economic analysis of planning, accounting, reporting and other information should contain indicators that objectively reflect not only those that occur in enterprises (associations) economic processes, but also that It is very important that they are built on a unified theoretical and methodological basis according to a consistent methodology. Fulfillment of the specified requirement will ensure achievement of necessary compatibility of these indicators at all investigated in the process of analysis of the levels of the management system and production stages. Organizational conditions for performing the most important functions of management (planning, accounting, control, analysis and regulation) also necessitate the differentiation of the general information fund into separate types in order to form different information sets, in particular, such as complex and local (thematic) information; constant and variable information; one-time and periodic information; information verbally, on "manual" documents and on machine carriers; information transmitted from supervisor to performers and backwards, and so on. Noting the urgent need for further improvement of information systems, companies and associations based on the needs of integrated economic analysis, please note that recorded in the project objectives integrated economic analysis should not break away from the existing organizational and technical capabilities, whether initial education (primary) data.
Features of accounting and controlling the finished products movement documentary declaration at enterprises, institutions, organizations of Ukraine
Authors: BULKOT Hanna , OSYKA Olha
Published: April 2020

Introduction. Production of finished products and their sale completes the operational cycle in the activity of the enterprise. The enterprise must produce those products that are in demand in the market. The main role in ensuring the competitiveness of the enterprise is played by the system of control over the sale of products and the correct documentation of accounting of the movement of finished products, since these factors affect the financial result, which is a summarizing indicator of the organization. However, a number of conceptual, methodological and organizational aspects of documentation and workflow in the accounting system continue to be debatable and need further investigation.
The purpose of this article is to improve the control of the documentation of the movement of finished products and the formation of financial results from its implementation at enterprises.
Result. The article analyses question to improve the accounting and control of documenting the movement of finished products and the formation of financial results from its sale at enterprises. The basic tasks of control over the documentation of finished goods accounting at the enterprises in the organization system and the normative legal acts, according to which the documentary verification of the movement of finished products at the enterprise are considered. The main stages of document flow in the statistical workflow schedule are highlighted.
Conclusion. Therefore, summarizing all of the above, we can conclude that it is still necessary to disclose the finished product information in the financial statements of the enterprises in more detail, where it will allow users of the financial statements to analyze data on production process efficiency, business activity of the enterprise, profitability of production and sales, as well as accept well-balanced management decisions.
Methods and approaches for evaluation of economic efficiency of public-private partnership in the investment-innovation activity development
Authors: KUZMIN Oleh , KOMARNYTSKA Hanna
Published: April 2020

The article defines the preconditions for the efficient assessing the economic effectiveness of public-private partnerships in terms of investment and innovation activities (the need to identify the existing limitations of such assessment, which can help in achieving social, economic, informational, legal and other types of effects; the need to identify the genuine value added of a public-private partnership entity creation/improvement (it is about the utility for public and private partners and other stakeholders); the need to implement in the public-private partnership projects those options that will maximize the expected effects, taking into account regulatory constraints and the minimum cost of resources involved; the need to compare the expected and actual effects of the public-private partnership project).
The risks of public-private partnership projects are identified and characterized, including those identified by the current regulatory framework (level of product demand, investment costs, operating expenses, operating income, financing conditions and discount rates, taxes and contributions, as well as currency courses and price dynamics). Methodological provisions on quantification of public-private partnership risks are presented. The main methods and approaches to assessing the cost-effectiveness of public-private partnership in terms of investment and innovation activities were displayed (classical financial methods, qualitative analysis tools, probabilistic methods, portfolio analysis, project approach, budgetary approach, qualitative, financial or combined models). Traditional financial techniques in the field of such economic efficiency estimation are considered (profitability index, payback period, internal and average rate of return, level of investments profitability, etc.). Listed are the so-called new practical guidelines aimed at assessing the cost-effectiveness of public-private partnerships in terms of investment and innovation activity, in particular: Total Cost of Ownership (TCO), C/SCSC (Cost/Schedule Control Systems Criteria – cost-time diagnosis), IT Scorecard (Modified Balanced Scorecard Application (taking into account known public-private partnerships projections of a balanced scorecard), Activity Based Costing (ABС - applying functional and value analysis), Applied Information Economics (AIE), Total Economic Impact (TEI), Total Value of Opportunities (TVO), Rapid Economic Justification (REJ).
It is summarized that theory and practice have formed many methods and approaches to evaluate the economic efficiency of public-private partnership in the conditions of investment and innovation activity development. Each of them has its advantages and disadvantages, as well as clearly defined conditions of practical application. Two or more of these approaches should be used to make more substantive conclusions on the cost-effectiveness assessment.
Economic content of innovation as an object of analysis and audit
Authors: PATSARNIUK Oleksii
Published: April 2020

Introduction. Recently, the transition from a low-tech resource to a high-tech innovation economy is gaining momentum. The analysis of the current situation regarding innovation activity in Ukraine, presented in the approved decree of the Cabinet of Ministers of Ukraine of July 10, 2019 No. 526-p "Strategies for development of the sphere of innovation activity for the period up to 2030", indicates the presence of a number of problems at all stages of transformation of the idea into innovative products. The problems that are supposed to be solved through the implementation of the said Strategy are complex and include legal, financial, economic, educational, social, communication and other aspects. One of the important tasks is to increase the share of innovative enterprises in the total number of enterprises, which should be at least 30 percent, while in 2017 they accounted for only 16.2 percent. Given the importance of evaluation and analysis of innovation at all stages of their implementation, it is necessary to examine the economic content of innovation.
The purpose of the paper is to systematize the approaches of modern domestic scientists to defining the essence of the concept of "innovation" and substantiating the feasibility of considering innovation as an object of analysis and audit.
Results. Considering the importance of information provided by economic entities on the basis of which data are generated and the innovation activity analyzed at the country level, we consider it appropriate to clarify the definition of innovation as an object of analysis and audit. Therefore, we propose to consider innovation as the creation, application and commercialization of new research results on products (works, services) and processes (technological, organizational, managerial) that ensure the efficiency of an entity's activities and address public needs.
Conclusion. The proposed approach to defining innovation as an object of analysis and audit allows us to clarify its essence by providing more accurate and objective data for the accounting and statistics system and requires further research.
Providing the confidentiality requirements in the course of the audit of compliance with the enterprise’s continuity principle
Authors: SELISHCHEV Serhii
Published: April 2020

The article investigates and systematizes the requirements for maintaining confidentiality in carrying out the audit of compliance with the principle of continuity of activity by the management personnel of the company during the preparation of financial statements. The components of the audit quality assurance system have been researched and further developed, in particular in the context of ensuring confidentiality. Particular attention has been paid to the specifics of the audit evidence database, to the identification of key financial indicators and the associated risks of unauthorized disclosure.
When verifying that the principle of business continuity is audited, the auditor is confronted with information that is the consequence or prerequisite for making strategic management decisions. This information is valuable to competitors of the company being verified, which in turn can provoke its disclosure by the auditor - that is, there is a risk of disclosure of trade secrets.
The purpose is to develop a methodology for building a system for preventing the disclosure of information by the auditor, obtained when checking compliance with the principle of business continuity.
An analysis of current practice indicates that there is a significant risk of misuse of auditors by information obtained during the audit, which violates professional secrecy, in particular, when checking compliance with the principle of business continuity.
Based on the problem, we have proposed a number of policy recommendations for the development of an internal corporate policy of non-disclosure and confidentiality of information at the audit firm, in particular in the aspect of strategic information used in the continuity audit. This made it possible to obtain a sufficient level of staff awareness of the nature of the breach of the principle of confidentiality and future liability.
Implementation of state policy in the field of prevention and response to domestic violence
Authors: LITVINOVA Iryna , KOVALOVA Viktoriia
Published: April 2020

Introduction. The provisions of national law indicate that state policy in the field of prevention and counteraction to domestic violence is one of the priorities of the state legal policy of Ukraine.
The purpose of the paper is as follows: to review on the basis on legislation provisions the implementation of state policies in the field of preventing and combating domestic violence, by improving the forms of protection and assistance for victims of domestic violence.
Results. In Ukraine domestic violence is not a purely family affair, since the state has established an effective mechanism for combating and preventing domestic violence; is defined a list of actors authorized to take appropriate measures. Subjects of administrative and legal response to domestic violence are the empowered state authorities, executive and local self-government bodies and their structural subdivisions, citizens' associations, enterprises, institutions and organizations, as well as individuals - citizens of Ukraine, foreigners, and stateless. It can be stated that currently in Ukraine there is a rather broad system of providing protection and assistance to domestic violence victims, which is aimed at securing the rights and legitimate victims’ interests of such violence, providing them with effective assistance and protection, preventing recurrence of domestic violence in the future. Domestic violence is counteracted and prevented through a wide range of state-provided means. Criminal, administrative and civil law responsibility may be imposed for the commission of domestic violence, furthermore the legislation provides for basic and specific measures to counter domestic violence.
Conclusions. To overcome the problem of domestic violence, it is necessary to introduce an effective system of avoidence and prevention of this type of violence, this system should be based on the following elements: 1) prevention; 2) providing protection and assistance to victims; 3) bringing the perpetrators to justice. However, in our opinion, the solution to the preventing and combating domestic violence problem is possible only by joining forces of public and state structures, mass media, educational and medical institutions, national communities, etc.
Attributes of the core of general and intermediate resulting indicators and criteria for assessing economic efficiency of the goal of analysis, evaluation
Authors: TKACHENKO Serhii , POTYSHNIAK Olena , POLIAKOVA Yevheniia
Published: April 2020

It is substantiated that the core of indicators and criteria for evaluating the economic efficiency of the function of economic and analytical information processing are the following main features that distinguish it from other information sets of functionally developed systems of strategic management of industrial enterprises and research and production associations: breadth of information used (planning and regulatory information, accounting and reporting subsystem information, background and technological information, etc. are used in the process of complex economic analysis and evaluation); a large amount of information stored (the amount of information that ensures the comprehensiveness of the complex economic analysis and evaluation, increases due to the fact that the complex economic analysis and evaluation of the activities of industrial enterprises and scientific and industrial associations is carried out in different time intervals, and due to the fact that the accumulation of indicators and criteria for evaluating economic efficiency in the dynamic series is necessary, while maintaining the relationship between indicators and criteria economic efficiency assessment pitches that relate to different time periods); the complexity of the relationship between the baseline indicators and the criteria for evaluating cost-effectiveness (the structure of information in the core of indicators and criteria for evaluating cost-effectiveness of a function is determined by a system of management objects, mediated by a system of indicators and criteria for evaluating cost-effectiveness, on the one hand, and the methodology of complex economic analysis and estimates – on the other hand, therefore, minimizing basic information implies the existence of complex links between indicators and criteria for evaluating cost-effectiveness); the multidimensionality of the processing of stored information (economic and analytical information obtained as a result of the processing of initial indicators and criteria for evaluating economic efficiency, must meet the requirements of decision-making in the operational management of production, in the development of current, retrospective and prospective plans, etc.). It is proved that the specified features of the kernel of general and intermediate result indicators and criteria of estimation of function efficiency make and corresponding requirements to the choice of system for coordinating it and more.
The concession model of public-private partnerships of higher education institutions and building enterprises in the context of the newly adopted Law of Ukraine "On concessions"
Authors: DMYTRYSHYN Marta
Published: April 2020

Introduction. A concession is often used in the international practice of public-private partnerships. This partnership model is popular and widespread in the field of cooperation between higher education institutions and building enterprises. In general, the concession covers a wide range of relations, starting with the design and construction of a concession object completing ownership and management with the transfer of such an object to a state-owned partner after a certain period of time or without it.
The purpose of the research is to outline the peculiarities of applying concessions in public-private partnership of state higher educational institution and construction enterprises. To achieve this goal, it is necessary to use methods of research of economic phenomena and processes, in particular: comparison, historical and logical methods, system approach.
Results. According to the Law of concessions, concession is a form of public-private partnership, which envisages granting concessionaire the right to create and/or construct (new construction, reconstruction, restoration, overhaul and technical Re-equipment), and/or management (use, operation, maintenance), the object of concession and/or the provision of socially important services in the manner and on the conditions defined by the concession agreement, and provides the transfer of concessionaire The majority of operational risk covering risk of demand and/or risk of supply.
Construction companies can both design and build a new object, and reconstruct, repair or restore existing. Funding for these activities can be made at the expense of a private or public partner as well as jointly. Often the private partner maintains, exploits and manages the specified object in accordance with certain revenues. The completion of partnerships may be accompanied by the transfer of the object to the state partner or without it.
Conclusion. Thus, adopting a new law, which regulates the concession of business, on our point of view, it will extend the scope of the economic life of the concession to others, and give an advanced postal development of the system of public-private partnership.
Evaluation of Self-transformational and Authenticity Among Students in College of Nursing
Authors: Simbolon Idauli , Br Perangin-angin Mori Agustina
Published: April 2020

ABSTRACT

Introduction: Authentic and Transformative leader are needed in nursing profession. This kind of leader is very important in creating healthy work environment in nursing practice. According to behavioral theory, leader can be made by learning some characteristics of previous successful leaders. Assuming this theory, authentic and transformative nursing leaders can be made. Therefore, nursing schools are responsible to produce such leader characters while they are in college. However, before employs certain strategies for the students it is better to evaluate their baseline authenticity and transformational traits first. So the aim of this study is to describe the authenticity and transformational characters of the freshman nursing students. The result will be benefit for nursing school to be used as a baseline in establishing certain strategies in the curriculum to maximize students’ authenticity and transformational characters to maximum level. Methods: The study using descriptive quantitative design with single point data collection by self-administered questionnaire that content 25 Authentic and Transformative behaviors. Sample of the study is freshman nursing students. Data is analyzed using SPPS with descriptive analysis. Results: The percentage of students who always practiced Authentic and Transformative characters is only 50,8 %.  The highest percentage falls on character no.24 in which most of the students always use different stress management to reduce their stress (77,7%). Only five characters always performed 60%-77.7% and the rest 24 characters are below 60%. Conclusion: Most of the Authentic and &Transformational characters already practiced by freshman nursing students. However, the percentage of the students who practiced certain behaviors still low. It shows that there is still big room for improvement and developing those characters.

 

KEYWORDS

Authenticity; Evaluation; Transformational
Hubungan Tingkat Stres Dengan Kejadian Hipertensi Pada Anggota Prolanis Di Wilayah Kerja Puskesmas Parongpong
Authors: Situmorang Fanny Damayanti
Published: April 2020

Hipertensi merupakan penyakit yang dapat menyebabkan kematian dini dimana setiap tahunnya penyakit ini bertambah-tambah. Menurut hasil prediksi WHO pada tahun 2025, penyakit hipertensi akan meningkat per tahun kurang lebih 1.5 milyar penduduk masyarakat dunia. Hipertensi adalah peningkatan tekanan darah diatas batas normal yaitu tekanan sistolik ≥ 140 mmHg dan untuk tekanan diastolik ≥ 90 mmHg. Kasus hipertensi diAsia sekitar 1,5 juta setiap tahunnya tetapi hanya 4% yang dapat dikendalikan. Di Indonesia penderita hipertensi cukup tinggi yaitu 32% dari masyarakat penduduk dunia. Di Indonesia yang menderita hipertensi lebih tinggi di Jawa Barat sekitar 29,4%. Hipertensi penyakit tidak menular tetapi pemicu masalah kesehatan yang perlu diperhatikan, hipertensi juga sering disebut dengan silent killer. Jenis penelitian ini menggunakan Cross Sectional Study, yang merupakan penelitian observasional yang bersifat analitik. Penelitian ini menggunakan teknik total sampling yaitu anggota prolanis (Program Pengelolaan Penyakit Kronis) yang berusia 45 tahun keatas. Penelitian ini dilakukan pada bulan Februari 2020 di wilayah kerja Puskesmas Parongpong, Kecamatan Parongpong, Kabupaten Bandung Barat. Responden dalam penelitian ini berjumlah 40 orang yang aktif dalam mengikuti kegiatan prolanis. Dari 40 responden terdapat hubungan yang signifikan antara tingkat stres dengan hipertensi dengan nilai sistolik p < 0,05 dan keeratan hubungan 0,717 yang mempunyai hubungan kuat sedangkan nilai diastolik P 0,01 <  0,05 dan keeratan hubungan 0,503 mempunyai hubungan sedang. Dapat disimpulkan bahwa stres mampu mempengaruhi tekanan darah baik sistolik maupun diastolik pada responden.
Perbandingan Kepatuhan Perawat Dalam Mencuci Tangan Di Unit Kritis Dan Unit Medikal Bedah Rumah Sakit Advent Bandung
Authors: Sitorus Tetty Hotmauly
Published: April 2020

Konstribusi besar dalam pencegahan infeksi nosokomial di Rumah Sakit berada di tangan perawat. Kepatuhan perawat dalam mencuci tangan sangat dibutuhkan agar dapat mengontrol transmisi penyebab infeksi. Penelitian adalah komparatif deskriptif design dengan  metode purposive sampling  terhadap 121 orang perawat yang bekerja di unit perawatan kritis dan unit perawatan medikal bedah Rumah sakit Advent Bandung  pada bulan April – Maret 2010. Instrumen yang digunakan adalah lembar obeservasi kepatuhan mencuci tangan yang terdiri atas check list five moments dan check list 6 langkah mencuci tangan. Pengelolaan data dilakukan menggunakan metode persentase, dan uji komparatif dengan independent sample t-test. Hasil yang diperoleh adalah sebanyak 70%  perawat kritikal yang patuh melakukan 6 langkah cuci tangan, dan 91%  patuh melakukan five moments. Jumlah perawat medikal bedah yang patuh melakukan 6 langkah cuci tangan sebanyak 63% dan yang patuh melakukan five moments adalah sebesar 70%. Uji komparatif dengan independent sample t-test diperoleh nilai signifikansi 0,000 (p<0,05)  yang artinya terdapat perbedaan yang signifikan tingkat kepatuhan perawat dalam melakukan prosedur cuci tangan dengan 6 langkah dan five moments di unit rawat kritis dan unit rawat medikal bedah. Penulis sarankan untuk melakukan kajian lebih dalam tentang faktor faktor yang mempengaruhi kepatuhan perawat dalam cuci tangan.

 

 

Kata Kunci: Mencuci tangan, Kepatuhan Perawat

 

 

ABSTRACT

The nurse gives an a big contribution to the prevention of nosocomial infections in hospitals. Nurses’ handwashing compliance is needed in order to control infection transmission. The comparative descriptive design with a purposive sampling method to 121 nurses who work in the critical care unit and surgical medical care unit  Rumah Sakit Advent was conducted on February – March 2020. The instrument used was a handwashing compliance observation sheet consisting of five moments checklist and  6 step hand washing checklist. Data management is done using the percentage method, and comparative test with an independent sample t-test. The results obtained are as many as 70% of critical nurses who obediently do 6 steps of handwashing, and 91% obediently do 5 moments. The number of surgical medical nurses who adhere to 6 steps of handwashing is 63% and those who obey do 5 moments is 70%. A Comparative test with an independent sample t-test obtained a significance value of 0,000 (p <0.05) which means that there is a significant difference in the level of compliance of nurses in performing handwashing procedures with 6 steps and 5 moments in the critical care unit and surgical medical care unit. The author recommends assessing factors that influence nurses' handwashing compliance in handwashing.

 

Keywords: Hand washing, Nurse Compliance
PENERAPAN CUSTOMER RELATIONSHIP MANAGEMEN CRM) PADA TOKO SOUVENIR MITRA AGUNG UTAMA
Authors: Saitakela Mardhalia , Elim Willy Andel
Published: April 2020

Toko Souvenir Mitra Agung Utama merupakan sebuah usaha yang bergerak dalam bidang penjualan souvenir khas Nusa Tenggara Timur. Peminat produk dari toko ini berasal dari berbagai macam kalangan bahkan orang asing yang meminati produk-produk dari toko ini. Masalah yang dihadapi oleh pemilik usaha adalah belum adanya sistem yang terkomputerisasi dalam merekap data penjualan, belum adanya pencatatan informasi pelanggan sehingga pihak Toko kesulitan dalam memberikan layanan khusus untuk pelanggan, Pengelolaan komplain juga masih belum sepenuhnya ditangani dengan tepat, target pemasaran masih terbatas karena pemasaran masih dilakukan secara langsung dengan pelanggan datang ke toko. Tujuan Penelitian ini adalah untuk menerapkan sistem berbasis website dengan konsep customer relationship management (CRM) untuk mempertahankan loyalitas pelanggan melalui hubungan yang erat dan terbuka agar adanya komunikasi dua arah antara Toko Mitra Agung Utama dan pelanggan. Penelitian ini menggunakan metode studi literatur, observasi dan wawancara untuk mendapatkan data-data dan informasi terkait. Hasil dari penelitian ini adalah sebuah sistem berbasis website dengan penerapan customer relationship management dengan Fungsi-fungsi sistem meliputi pengelolaan data barang, perekapan data penjualan, pendataan informasi pelanggan, promosi barang dengan menggunakan data dan informasi pelanggan, pemesanan barang dan pemberian saran oleh pelanggan terhadap produk dan pelayanan dari Toko Mitra Agung Utama.
Transcendental approach to the development of humanistic worldview by means of integration of ethical and esthetical influences
Authors: ЛОБАНЧУК Олена
Published: April 2020

Ukraine's educational tradition needs transcendental reconsideration of its ethical and esthetical components in the context of European cultural space. Importance of introducing the main categories of moral and aesthetic consciousness to students of Universities to form a holistic understanding of the genesis of moral and aesthetic culture of mankind can hardly be overestimated. Modern society sets new requirements for education and science in order to develop cultural and professional competencies. The proposed specialized analytical integration course will allow to methodologically provide an understanding of ethics oriented towards moral reflection and join the system of aesthetic knowledge and ideas. The specificity of this combination is built on the principle of interdisciplinarity of learning on a background of philosophical propaedeutic and consists in the presentation of the basic concepts and problems of the ethical and aesthetical block in their relationship with educational issues.
Folklore as a semantic core of Ukrainian folk art culture
Authors: САДОВЕНКО Світлана
Published: April 2020

The article shows that Ukrainian folklore is filled with a real meaning of the collective unconscious of people, carries a living memory and symbolically inspired pre-images that can equally resist the commercial symbols of the art market and quasi-religious doctrine of the political ideology of the present. Ukrainian folk art is disclosed as the basis and the most important layer of national culture, without which the formation of national consciousness and the development of professional art is unfeasible. Ukrainian folk riddles can serve as a good example here. It is concluded that the question of conceptualization of folklore as a semantic core of Ukrainian folk art culture in modern conditions of socio-cultural reality is relevant and requires further scientific research.
Tutoring as a pedagogical technology of individualization of studying at the MA course
Authors: КРАВЧЕНКО Ірина
Published: April 2020

The article substantiates tutoring as an all-round pedagogical technology, a model of pedagogical performance on individualization of education, which allows both gifted and not successful students to organize their studying of a discipline in an effective way. It is proved that tutoring as a pedagogical technology meets all effectiveness criteria and its application involves adherence to four stages (preparatory and organizational stage, development of a tutor’s educational program for a studying discipline, proper tutoring, final stage) and does not provide for the introduction of a separate position as a tutor since in this case it’s a teacher who performs functions of a tutor (a tutoring teacher). It is noted that according to such a model of pedagogical activity tutor support is limited in time and educational content.