bluuebunny/crossref_metadata_2025 huggingface dataset:
Are successful business people beneficial to society: an analysis based on consumer preferences
Authors: Zhou Ke
Published: October 2024

Common perceptions may view successful business people with suspicion, assuming that their achievements are gained at the expense of others or through less-than-ethical means. However, a fundamental truth about genuine success in business is that business should inherently benefit others. This article argues that despite potential negative impacts, through responsible business practices and appropriate regulation, successful business people can effectively cover their potential negative effects in both wealth creation and expenditure processes. Successful business people will increase social welfare by promoting job creation, driving innovation, and dedicating themselves to charitable causes. This article further adopts the basic concept of “prisoner’s dilemma” in game theory to analyze the evolving relationship between business practices and consumer choices. It explains how consumer preferences shape corporate behavior, leading to more socially responsible and environmentally sustainable practices.
Encryption Techniques in Near Field Communication (NFC): Challenges, Applications, and Future Directions
Authors: Chen Zihao
Published: October 2024

With the growth of the need of information transmission and communication, Near Field Communication(NFC) technique is widely used in different areas for its convenience and simplicity,especially those areas that require both high efficiency and low cost of information transmission. However, the security of NFC itself is not ensured due to the risk of information leakage caused by technical features of short distance information transmission. Information encryption techniques are able to help NFC to be more reliable and safer from the danger of data leakage. There are several kinds of encryption techniques for NFC encryption.Due to the impact of multiple different techniques on the universality of NFC, placing different encryption techniques under the same standard can be an effective research method to improve collaboration efficiency of different encryption techniques. This paper mainly introduces common encryption techniques for NFC,including their features and applicable scenarios, and attempt to conduct technical analysis on existing encryption technologies for finding possible improving directions.
Navigating Gender Fluidity Amidst the Male Gaze:An Analysis of David Cronenberg’s M. Butterfly
Authors: Huang Kay
Published: October 2024

David Cronenberg’s M. Butterfly (1993) tells the story of René Gallimard, a French diplomat, and Song Liling, a Peking opera performer who is later revealed to be a spy. Their 20-year affair unfolds with Gallimard unaware of Song’s true identity as a man. This essay will explore the view of gender through Gallimard’s expectations of eastern women. It will also examine how Song’s “gender change” challenges the traditional gender concepts at the time. Additionally, the essay will analyze the criticism from the director of Gallimard’s “male gaze”, and how the director, as a man, unavoidably has some extent of “male gaze” in narration. Finally, the essay will compare M. Butterfly with the other film about gender fluidity in the Chinese context - Farewell My Concubine.
To explore the therapeutic effects of shRNA1 and shRNA4 on Parkinson’s disease mice based on the mutation of the SNCA gene of α-synuclein
Authors: Xia Zihuai
Published: October 2024

Based on the SNCA gene mutation of α-synuclein, the therapeutic effects of shRNA1 and shRNA4 on Parkinson’s mice were explored, and the migration mechanism of α-synuclein was explored. Methods: SNCA+/+ mice were used to induce the production of α-synuclein using tuberculin pff to establish Parkinson’s mouse models. AAV-shRNA1 and AAV-shRNA4 were used to set up control and experimental groups in different brain regions and at different times. The open field test, tail suspension test and immunofluorescence were used to explore the therapeutic effect of shRNA4 and the migration mechanism of α-synuclein. Results: ShRNA4 has a significant inhibitory effect on P-α-syn in the brains of Parkinson’s mice compared to shRNA1, and it also shows significant behavioral improvement. The α-synuclein in the olfactory bulb (OB) has undergone whole-brain invasion, while the α-synuclein in the dorsal striatum (CPu) has only undergone invasion in downstream brain regions. Conclusion: Tail vein injection of shRNA4 can have a significant inhibitory effect on α-synuclein and symptomatic treatment in Parkinson’s mice, and the earlier the treatment is initiated, the better the effect.
Analysis of changes in HSBC’s income statement between 2022-2023
Authors: Yu Tongke
Published: October 2024

The banking industry is a cornerstone of the world wide economy, primarily due to the unique nature of its primary product—money. This sector has long held a central role within society and continues to attract considerable interest from potential investors. However, investing in the banking industry is not without its challenges. Market volatility, regulatory compliance costs, and geopolitical uncertainties can profoundly impact the industry’s profitability and stability. Being among the biggest banks in the world, HSBC provides financial services such as personal banking, wealth management, and corporate finance in over 60 countries. This is an excellent example of an analysis of the banking sector. The essay lists changes in HSBC’s income statement between 2022 and 2023 and analyses them using vertical and horizontal analysis, ratio analysis, segment reporting analysis, and benchmarking. Through these analyses, the essay aims to see HSBC’s capacity to face banking crises and provide a few suggestions for investors.
Study on Digital Transformation Strategy of Small and medium-sized Enterprises in China
Authors: Xu Shucheng
Published: October 2024

The digital wave has swept the world and the industrial change has accelerated. As an important part of the national economy, small and medium-sized enterprises must conform to the trend of The Times and seek digital transformation and high-quality development. This paper deeply analyzes the internal and external environment of small and medium-sized enterprises digital transformation and examines the issues and challenges posed by their digital transformation. At last, some transformation strategies are put forward. It is found that the key factors restricting the high-quality development of small and medium-sized enterprises are the shortage of funds, the lack of talent, the lack of technical ability, and the backward management system. To solve the problems, it is urgent to strengthen the construction of financing channels, improve the talent training mechanism, enhance the ability of technological innovation, and promote management innovation and upgrading, to promote the high-quality development of medium-sized enterprises.
Exploring the Impact of Short Videos on Adolescents: The Case of Video Game Promotion
Authors: Chen Nuo
Published: October 2024

In the digital era, the development of media in the adolescent population is an academic issue that is seriously taking into account. Depending on the type of media that one accesses, short videos nowadays have a key role in their lives, and a number of them cannot afford to do without them. The use of electronic games has not diminished as a recreational activity among youths. The main focus of this project is on the impact of media sources, especially on the behavior of adolescents, because this is crucial for competent personnel and their well-being. The article aims to interrogate the multiple ways the short videos operate, particularly among adolescents, using electronic games as a significant case. The examination of the consequences of the new media in the area of cognition, emotion, and behavior will be the key purpose of this work. It aims to look at the current problems and suggest how they can be solved to help teenagers grow up healthy and successful.
Investigating Marketing Strategies and Consumer Behavior of Chinese Otome Games: A Case Study of Game “Love and Deep Space”
Authors: Wang Yichen
Published: October 2024

This study investigates the marketing strategies and consumer behavior associated with Chinese otome games, using “Love and Deep Space” as a case study. Otome games, a genre predominantly targeting female players, have gained significant traction in the Chinese gaming market. This research explores how these games are marketed and how consumer behavior influences their success. Through a mixed-method approach, including market analysis, consumer surveys, the study examines promotional tactics, platform usage, and consumer preferences. Key findings highlight the effectiveness of targeted digital marketing, the role of social media influencers, and the impact of localized content on player engagement. The results provide insights into how otome games can leverage marketing strategies to enhance their appeal in the competitive Chinese market and offer recommendations for developers aiming to optimize their marketing efforts and understand consumer preferences in this niche segment.For example, the popularity of games such as Love & Producer not only shows the commercial potential of B-girl games, but also highlights the specific needs of female gamers for game content and experiences. Therefore, game developers need to have a deep understanding of these requirements and incorporate them into game design and marketing strategies in order to gain a competitive advantage in this growing market.
The Application of Definite Integral In Different Aspects
Authors: Jin Shuting
Published: October 2024

A definite integral is a form of a calculation of area beneath of function, using infinitesimal silver or stripes of the region. Different from indefinite integral which representing a function, definite integral is a specific value. The value of a definite integral only depends on the interval of this integral, which means for the same function and interval, the result won’t change with different variables. Integrals may represent the area of a region, the accumulated value of a function changing over time, or the quantity of an item given its density. This method can be used to solve many problems in different fields. This paper will explore some applications of definite integral. This article first introduces the applications of definite integrals in geometry, and then studies their applications in physics, such as variable force work and pumping work. Finally, how to use the properties of definite integrals to solve limit problems will be further studied.
Analysis of the case of China’s high-speed Railway Bidding negotiation in 2004
Authors: Jiao Han
Published: October 2024

This paper analyzes the bidding negotiation of China’s high-speed railway in 2004 from the following three elements: alternative plan, target and initial offer.In 2004, China sought high-speed rail technology, negotiating with international companies such as Siemens, Shinkansen, Alstom and Bombardier. Negotiations with Japan and Germany have faced challenges due to reluctance and high costs of technology transfer.However, China shifted strategically to negotiating with Alstom and Bombardier, and in the end, China obtained a variety of high-speed rail technologies, successfully established its own high-speed rail industry, and demonstrated an effective negotiation strategy.
Amylin and Analogs in Treating Obesity and Metabolic Disorders
Authors: Hu Mingxuan
Published: October 2024

This study investigates the potential of amylin, a hormone co-secreted with insulin, in the treatment of obesity and metabolic disorders. By analyzing existing research and clinical trial data, the study explores amylin’s mechanisms of action, including its ability to slow gastric emptying, inhibit glucagon secretion, and promote satiety. The study also evaluates the safety and side effects of amylin analogs, particularly pramlintide, and compares them with GLP-1 receptor agonists. Comparative studies with GLP-1 receptor agonists highlight the complementary roles of these therapies, suggesting the possibility of synergistic treatment strategies. Despite common gastrointestinal side effects, amylin analogs are generally well-tolerated and have a favorable safety profile. The findings indicate that amylin and its analogs show promise in managing obesity and metabolic disorders, offering a new therapeutic avenue with a generally favorable safety profile. Future research is needed to develop improved analogs and further explore the clinical applications of amylin in metabolic health.
Exploring E-Commerce Live-Streaming Strategy in China
Authors: Wang Zilu
Published: October 2024

This article conducts a comprehensive analysis of the most cutting-edge topics in live-streaming e-commerce by reviewing 15 studies published between 2019 and 2024. The research is organized around four core areas of inquiry: live-streaming e-commerce modes and strategies, user participation and behavior, brand marketing and platform strategy, and technology application and influence. The review demonstrates the influence of diverse sales modes, including self-operation and third-party live streaming, on market competition and consumer engagement. Furthermore, the analysis identifies the influence of several key factors on consumer purchasing behavior, the strategic approaches adopted by manufacturers in integrating live-streaming channels, and the implications of AI and blockchain technologies in live-streaming commerce. The findings emphasize the significance of context-specific strategies in optimizing live-streaming e-commerce. They suggest that the successful integration of these technologies and strategies can lead to enhanced consumer engagement, augmented brand visibility, and improved overall market performance. Nevertheless, the study also identifies potential challenges and limitations, including the unpredictability of real-world market dynamics and the risk of reduced innovation in algorithm-driven economies.
Financial Performance and Competitor analysis: Evidence on Starbucks
Authors: Zheng Wenyu
Published: October 2024

This research mainly studied and analysed all aspects of Starbucks finance, focussed on investigating the development trend of Starbucks in 2022 and 2023, conducted a brief study and discussion on the company’s finances, and obtained several important conclusions through a series of data. Several vital data show some characteristics of the company’s operation and management, which brings a lot of meaningful utilisation value and is worth learning from and thinking about. In the years after the COVID-19 pandemic, Starbucks was able to quickly restore and develop its economic system thanks to its stable system and management system. This article will also study the economic benefits brought by the management system. In addition, the article also collects data from two competitors in the same industry as Starbucks and reflects the advantages and disadvantages of Starbucks in the industry through comparison. Among them, the most noteworthy is the research on several economic methods carried out by Starbucks, which shows Starbucks’ stable economic system and management methods.
A study of the impact of short selling mechanism on the stock price collapse risk
Authors: Song Junwei
Published: October 2024

Drawing from an extensive review of existing literature, this study investigates the influence of the short selling mechanism (SSM) on x through both theoretical and empirical lenses. It further assesses whether this mechanism can effectively mitigate stock price collapse risk (SPCR). The findings reveal that the SSM has a significant moderating effect on stock price declines, with stability tests for alternative factors affirming the robustness of these results. The study then narrows its focus to listed companies in China, examining the role of the SSM in this specific context. Results indicate that the SSM enhances the information content of stocks, thereby reducing the risk of stock market crashes. Using regression analysis and a mediating role model, the paper empirically explores the relationship between the SSM and SPCR. The conclusions suggest that the SSM can partially reduce the risk of stock market crashes by increasing the information content of stock prices.
Behavioral Economics and Stock Market Decision-Making: Investor Biases and Investment Strategies
Authors: Tian Fangyuan , Xiong Ziying
Published: October 2024

This study examines the application of behavioral economics to stock market decision-making, focusing on common cognitive biases of investors and their impact on investment decisions. Unlike the complete rationality assumed in traditional economics, behavioral economics reveals the irrational behaviors that investors exhibit when facing risks and uncertainties, such as overconfidence, loss aversion, and herd effect. By examining classical theories such as prospect theory, loss aversion, and the anchoring effect, as well as specific case studies such as the 2008 global financial crisis, this study aims to reveal how these psychological biases affect investors’ decision-making process. Further, this study examines how behavioral economics theories can be used to improve investment strategies by recommending methods such as low volatility investment strategies to help investors make more rational and effective investment choices in a complex market environment. Through in-depth analysis of the core theories and cases of behavioral economics, investors are better able to identify biases in the decision-making process, thereby optimizing their investment decisions and improving long-term investment returns.
The Complexity of Freedom of Speech: Wittgenstein’s Language Game and Gadamer’s Hermeneutics
Authors: Ma Chenxi
Published: October 2024

Freedom of speech is filled in various facets of daily life, which has long been the focus of people’s attention and debate. The concept has multiple layers, including mode, content, and timing of speech. It is worth noting that in different cultural, political and legal contexts, different groups of people interpret and apply freedom of speech in various ways. The purpose of this paper is to compare and analyze Austin’s Speech Act Theory, Ludwig Wittgenstein’s Language Game Theory and Hans-Georg Gadamer’s Hermeneutics. Also it aims to demonstrate and summarize three philosophers’ views on freedom of speech from multiple perspectives. By examining these philosophical frameworks, this paper attempts to guide people to further understand the factors that influence freedom of speech and clarify its inherent complexity. This paper not only provides a detailed analysis of the role of language in different contexts, but also provides a relatively complete model for understanding the dynamic interaction between language and society. In the era of globalization, the contradiction between the basic principle and practice of freedom of expression has become increasingly prominent. The results of the paper are intended to provide a reference for future efforts to strengthen intercultural dialogue to guarantee freedom of speech in pluralistic societies.
Innovative Application of Optoelectronic Control Engineering for Safety Assurance of Surgical Robots
Authors: Zhang Zhiming
Published: October 2024

As an emerging technology, optoelectronic control engineering has demonstrated a wide range of application potential in surgical robot safety and security. Through a literature review, this paper provides an in-depth discussion on the innovative applications of optoelectronics technology in enhancing the positioning accuracy, environment sensing, supple control and remote operation of surgical robots. At the same time, this paper summarizes the current research hotspots and future research directions, with a view to providing a reference for promoting the technological progress in this field. The current research focuses on improving the operating precision of surgical robots, enhancing the environment sensing ability and the application of force feedback system, while the future research will mainly focus on interdisciplinary cooperation and new technology development.
Analysis of the Current Status and Means of Studying Gravitational Lensing
Authors: Wang Sihan
Published: October 2024

Lens in physics is a kind of mirror that deflects light and results in a deflated and distorted image of the light-emitting object. Hence, the phenomenon of a massive celestial object deflecting light to form a distorted, magnified image of a luminous object is well known as gravitational lensing. In this paper, a brief summary of the concept and the status quo of the research and methodology related to it is rendered. This study offers a review of the overall founding history of the concept, and presents the current advances in relevant research. Later, the principles of generation and construction modeling of the concept, basic methodology are demonstrated. Subsequently, the applications of gravitational lensing in dark matter research, celestial body relationship research and validation of research results will be illustrated with examples of recent research. Then, the potential discrepancies in the use of gravitational lensing and future prospects are discussed in short. These results intended to help scholars who lack an understanding of the concept to have a primer on the field of gravitational lensing.
Study on the Dilemma of Rural Women’s Access to Education in China and its Legal Protection
Authors: Bai Junyan
Published: October 2024

This paper explores the multidimensional challenges faced by rural women in China in accessing education, revealing the root causes of the intersection between urban-rural educational inequality and gender discrimination. While legal and policy reforms have led to some improvements—particularly in the realm of compulsory education, where enrollment rates for rural girls have increased—significant barriers remain, especially in higher education and vocational training. These challenges are rooted in various structural issues, including disparities in educational resources, cultural capital deficiencies, and the persistence of traditional gender roles, all of which disproportionately affect rural women. The paper offers an in-depth analysis of these factors, highlighting the inadequacies of current legal frameworks and the practical difficulties in their implementation. It proposes strategies to improve the situation, such as enhancing legal enforcement, increasing state investment in rural education, addressing societal and cultural biases through gender equality education, and expanding vocational and lifelong learning opportunities tailored to rural women’s needs. The findings suggest that only through a comprehensive approach—integrating legal, policy, and cultural initiatives—can rural women’s educational rights be effectively protected, leading to more equitable educational outcomes, reduced gender disparities, and fostering overall social progress in China.
Wake-up with no pain: The Impact of Different Wake-up Ringtones on Awakening Status
Authors: Li Jingzhe , Zhang Yujia , Wamg Jingtian , Gao Hanting , Liu Jiawen
Published: October 2024

The awakening process sets the tone for daily performance. Traditional alarm sounds like radar or sirens, are often abrupt and startling, which can trigger stress response and emotional problems. Existing research that focuses on human physiological indicators during arousal has not reached the impact of wake-up alarms. This study aims to apply photoplethysmographic (PPG) and electrodermal activity (EDA) sensors to meticulously assess the physical and emotional impact triggered by different alarm tones during wake-up process. Those includes human stress responses such as heart rate, EDA, and emotional state. We selected four type of alarm clock sounds, bird singing, ocean sound, radar sound and old telephone. Participants in this study will first put on EDA and PPG sensors before they take a quick sleep. Then, they will be awakened by either natural or harsh wake-up alarms without knowing it in advance. During the experiment, EDA and PPG sensors were used to monitor their physiological states and the data will be analyzed to identify stress patterns and trends. We specially focus on the sudden change when the alarm goes off and the recovery process followed by. The results indicate that participants awaken to harsh alarms had a more intense change in heart rate and emotional stress, while the signal in group of natural sounds was smoother. Our findings provide empirical evidence on the relationship between wake-up alarm sounds and stress responses. There is strong evidence(p-value<0.025) that arousal with more natural sounds causes less heart rate and emotional changes.
Nanomedicine in Cancer Treatment: Mechanisms, Applications, and Future Directions
Authors: Chen Ryan Bohan
Published: October 2024

Nanomedicine, an emerging field at the intersection of nanotechnology and medicine, holds significant promise for revolutionizing cancer treatment. By utilizing materials at the nanoscale, ranging from 1 to 100 nanometers, nanomedicine offers a versatile platform for targeting tumors, improving drug delivery, and minimizing side effects. This paper explores the design and preparation of nanoparticles, including common materials like liposomes, polymers, metals, and quantum dots, as well as their mechanisms of targeted delivery through both passive and active methods. Key applications of nanomedicine are discussed, particularly in chemotherapy, immunotherapy, and imaging. Clinical progress is highlighted through examples such as FDA-approved drugs like Onivyde for pancreatic cancer and experimental treatments like BIND-014 for metastatic prostate cancer. Despite rapid advancements, significant challenges remain, particularly in scaling up production and ensuring batch consistency. Safety concerns, such as nanoparticle toxicity and unintended accumulation in organs, must be addressed through rigorous testing and design improvements. Ethical considerations and regulatory hurdles also pose obstacles to the widespread clinical adoption of nanomedicine. Looking forward, multifunctionalization and personalized nanomedicine represent key areas of future growth, offering the potential for highly individualized treatments that combine therapeutic and diagnostic capabilities. Continued research and collaboration across scientific disciplines will be crucial in overcoming current limitations and unlocking the full potential of nanomedicine for cancer treatment.
A New Probe into the Financial Management Reform of Listed Companies under the Background of Integration of Industry and Finance
Authors: Lu Jinyang
Published: October 2024

Under the blessing of the development of modern information technology, the integration of industry and finance has become the mainstream development trend of enterprise financial management. The internal financial management mode of the enterprise also needs continuous reform and innovation. Based on this, the paper studies the reform and innovation of financial management model under the background of industry-finance integration. This paper discusses the specific role of financial management innovation in maintaining capital safety and promoting the steady development of enterprises under the background of financial integration, and analyzes the three principles of process, integrity and risk control that financial management innovation should follow under the background of financial integration. Finally, the article combines the financial management reform under the integration of industry and finance with the practical and difficult problems in budget management control and data analysis, and puts forward specific countermeasures to effectively prevent financial risks, innovate budget management and establish information system under the guidance of the concept of integration of industry and finance.
Study on Mechanical Properties of Basalt Fiber and its Composite Materials
Authors: Li Yiheng
Published: October 2024

With the development of civil engineering industry, the use of new composite materials has become an inevitable trend. This paper mainly focuses on the mechanical properties and development status of Basalt Fiber (BF) and its fiber composites which is called Basalt Fiber Reinforced Polymer (BFRP). The raw material of BFRP, the basalt ore and the preparation of blast furnace are discussed. Then, the preparation method of BFRP is introduced. In the process of research, it is found that when the preparation of BFRP is completed, the types of BFRP can be roughly divided into mixed reinforcement type and basic profile type. Subsequently, the factors affecting the mechanical properties of blast furnace are studied, which are mainly divided into interface modification and interface aging. In the aspect of interface modification, four modification methods such as acid-base etching modification, plasma surface treatment, silane coupling agent treatment and nanoparticle modification are introduced in detail. Finally, comparing BF with carbon fiber (CF), polyester fiber (PF) and glass fiber (GF), it is found that BF has better plasticity, toughness, good electrical insulation and low thermal conductivity. However, there are still many difficulties to be solved in the production, preparation, modification and application of BF and BFRP
The Application of CRISPR/Cas9 in Cancer Immunotherapy
Authors: Yu Jiale
Published: October 2024

Currently, Cancer is the number one killer of human health. The death rate from cancer is increasing year over year as the population ages and grows, particularly since 2019, when there were almost 10 million cases globally recorded by the World Health Organization every year. In light of this trend, it is imperative to continue developing medications and to update and iterate on anti-cancer therapeutic technologies. CAR-T cell therapy, microphage-based therapy, oncolytic virotherapy, and checkpoint blockade therapy are the most popular cancer treatments, but a few patients still cannot tolerate these therapies. A post-optimized strategy is to use gene editing to alter the characteristics of cancer treatment. New therapeutic options for the treatment of complex disorders have become available with the development of CRISPR/Cas9 gene editing technology in recent years. This method is widely used in market research for gene knockdown, endogenous gene expression, and chromosome locus markers because of its accuracy and efficiency in processing harmful gene fragments. Also, it is extremely valuable from a medical standpoint when researching immunomodulator resistance. Despite its great potential, there remain concerns over the technology’s usefulness and efficacy and negative prognostic reactions. This review primarily focuses on the current use of CRISPR/Cas9 in cancer immunotherapies.
Exploring the Causes and Policy Explanations for the Imbalance between Supply and Demand of Professional Healthcare Personnel in Grassroots Elderly Care Institutions in Qingdao
Authors: Jiang Jiaqi , Wan Zenglong , Yan Shengjun , Zhong Yingzi
Published: October 2024

Current pension agency for with the deepening of aging degree and “combining medical and nursing care” policy response has many problems, widespread phenomenon is professional staff pension agency imbalance between supply and demand. In this study, the causes of this problem and its policy explanation are analyzed by using the in-depth interview method of qualitative research. Through the interviews with nurses, medical staff and management personnel in the local pension institutions in Qingdao, it is found that the causes of the imbalance between the supply and demand of professional medical staff mainly include insufficient number of medical staff, inconsistency between workload and income, tension between doctors and patients, and operation difficulties of pension institutions. The key to solving the problem is to promote cooperation between enterprises and schools, set up unified posts, improve the recruitment system, increase government subsidies and support, and formulate and implement targeted policies and measures to form a reasonable and efficient medical and nursing combination system.
Comparative Analysis of the Markowitz Model and the Kraljic Matrix Model in Portfolio Optimization and Procurement Management
Authors: Qian Congyang
Published: October 2024

This research studied two important models of portfolio management: the Markowitz model and the Kraljic Matrix Model. The Markowitz model is the basis of modern portfolio theory and is designed to optimise asset allocation by minimising risk while maximising returns. This paper provides a system to build a balanced portfolio by utilising diversity. On the other hand, the Kraljic Matrix Model classifies products based on supply risk and profit impact and provides a strategic tool for purchasing management. This model categorises products into four categories: noncritical, leverage, strategy, and bottleneck to support informed purchasing decisions. Despite its usefulness, the Kraljic matrix has been criticised for not taking into account the supplier’s perspective and for not providing guidelines for managing the movement of goods within the matrix. This paper studies the application and limitation of the two models, emphasises the need to adapt to the strategy in the portfolio and procurement management, and adjust according to the market dynamics.
Comparison of Homeowners Insurance between the United States and China
Authors: Huang Meng
Published: October 2024

Construction is a category of property that is extremely vulnerable to the affect of use of time and natural disasters. In recent years, China has occurred in various types of natural disasters, causing great damage on the buildings in affected areas. And the aggravation of China’s housing aging has also brought a series of security risks, reflecting the importance of perfecting the housing insurance system. At the same time, developed countries have already gained some experience in housing insurance. Based on this, doing some analysis of the two-property insurance system in various aspects is of some reference significance.
The Management and Influence of Social Media on Public Opinion
Authors: Dong Chenfei
Published: October 2024

The research field of this paper is the influence and management of mass media on public opinion. At present, the current situation in this field is to use the Internet to achieve the goal of rapid and powerful dissemination of public opinion and wide influence. However, the main problem that exists is how to handle online public opinion events correctly and reduce their adverse effects. The purpose and motivation of this study are to help readers understand the relationship between public opinion and the general public, how media can express and write public opinion to maximize traffic, and the importance of addressing media fraud. The research method used in this article is case analysis, which is sourced from the official Weibo account of People’s Daily. The research results found that the public’s herd mentality, stereotypes, and trust in authoritative platforms can lead them into the “public opinion pit” dug by the media, and emotional fluctuations are controlled by the development of events. The inspiration for the research results is to maintain rational thinking when browsing public opinion. The article concludes that the mechanism of media reporting on public opinion is closely related to gaining attention. Currently, the majority of the public is guided by public opinion and the forces behind the media. Lack of comprehensive legal platform supervision in the media industry.
Risk and Opportunity of Diageo: PESTEL and SWOT Analysis
Authors: Niu Zhiyuan
Published: October 2024

This research talks about Diageo, the world-famous wine factory, and analyses the risks and opportunities through PESTEL Analysis and SWOT Analysis. The market capitalization, the timing and results of new projects, and the number of brands and revenue are collected from Yahoo finance and the company’s 2024 annual financial report. According to these analysis methods, this research believes that Diageo still possesses a strong power to keep going toward long-term prosperity as the world economy improves, even though there are some legal disputations. Diageo’s huge number of brands and complete production chain can help Diageo avoid risks to a large extent or stop the risk from expanding further. These capabilities result from Diageo’s long-term accumulation and strong management capabilities. This research provides an investment recommendation to investors interested in Diageo and provides a useful method to evaluate the business’s performance and the risks and opportunities it faces.
The Application of Digital Marketing in the Operation and Development of Pet Stores in China
Authors: Yuan Meiqi
Published: October 2024

Pet stores have both opportunities and challenges as a result of the notable rise of the pet sector in China in recent years. Pet stores are increasingly using digital marketing techniques to successfully navigate this changing environment. The development and functioning of pet stores in China heavily depend on the use and impact of internet marketing. Pet stores can obtain a competitive edge in a highly competitive industry by studying digital marketing methods that will improve their brand awareness, customer engagement, sales growth, and operational efficiency. This study examines the use of digital marketing and its effects on the growth and operation of pet stores in China, analyzing and summarizing the body of prior research in the field. It studies at different consumer traits, profitability tactics, and operational methods. The effectiveness of several digital marketing techniques, such as content, display, search, and social media marketing, is also examined in this article. The study found that pet stores can improve their operational efficiency and brand awareness, customer engagement, and sales by implementing digital marketing methods. Social media marketing, search marketing, display marketing, and content marketing all demonstrate high effectiveness in achieving business objectives. All things considered, internet marketing gives pet stores the vital resources and techniques they need to overcome market obstacles.
A Brief Analysis of The Economic Impact of Major Sporting Event on The Host City
Authors: Luo Su
Published: October 2024

The study of sports competition is a crucial field of research that comprises subjects such as economics, sociology, and other related fields. Scholars in this endeavour to tackle paramount questions with profound practical ramifications, which includes exploring the qualities and movements that underlie sports competition. Exploring the factors that influence sports competition outcomes and the ways in which these factors shape diverse competitive landscapes is a valuable and significant research area. This research examines the economic impact of major sports events on the host city. The aim of this research is to provide a thorough analysis of the economic consequences that follow from hosting such events. Through a synthesis of existing literature and empirical analysis, the research investigates the various facets of the economic impact of major sports events, encompassing employment, local commerce, tourism, and infrastructure development. The results indicate that such events can yield significant economic gains, ultimately promoting regional growth and development. However, a thorough analysis of the available evidence emphasises the importance of adopting a multidimensional viewpoint that takes into the account the social, cultural, and environmental ramifications. Despite the intricacies and constraints in accurately measuring the magnitude of the effects, this research ascertains that organising major sports events can generate favourable economic consequences for the locality. The results emphasise the significances of thorough analyses and additional research to enhance our comprehension of the economic implications of hosting such events.
Understanding the Dimensions of Educational Inequality in China: Urban-Rural, Gender and Economic Factors
Authors: Xue Yige
Published: October 2024

Educational inequality in China is a complex issue deeply rooted in historical, social, and economic contexts. Disparities in educational opportunities and quality arise from factors such as urban-rural divides, gender biases, and economic inequalities. This study aims to explore the dimensions of educational inequality in China, focusing on the impacts of urban-rural differences, gender disparities, and economic factors on educational opportunities and outcomes. Utilizing a qualitative research methodology, the study conducts a comprehensive review of academic articles, government reports, and relevant literature to analyze the causes of educational inequality and the effectiveness of current interventions. The findings reveal significant disparities between urban and rural areas in terms of educational resources and opportunities, with urban schools benefiting from superior infrastructure, qualified teachers, and more funding. Economic disparities further restrict access to quality education for low-income families, while gender biases in rural areas exacerbate educational inequality for girls. The study identifies critical gaps in investment, infrastructure, and support systems. To address these issues, it is recommended to increase investment in educational resources, improve infrastructure, and enhance support for teachers in underfunded regions. Additionally, strengthening social support networks, simplifying financial aid processes, and improving the effectiveness of education poverty alleviation programs are essential. These measures will help reduce educational disparities, promote fairness, and support social mobility across diverse population groups.
Comparative Study on the Application Efficacy of Small Disturbance Equation versus One-Dimensional Euler Equation in Nozzle Flow Analysis
Authors: Sun Changxin
Published: October 2024

This paper presents a numerical simulation study of subsonic and supersonic nozzle flow regimes utilizing the Small Disturbance Equation (SDE), implemented through Python to analyze flow stability under various boundary conditions. The SDE, extensively applied in aerospace, meteorology, and fluid mechanics, offers a critical framework for examining aircraft stability and maneuverability, essential for ensuring flight safety. Additionally, its application extends to spacecraft stability and control in aerospace science. The findings from this study reveal that subsonic flows, characterized by their stability and smoothness, respond more predictably under varying boundary conditions compared to their supersonic counterparts. Conversely, supersonic flows demonstrate increased sensitivity to changes in boundary conditions, resulting in more complex flow patterns. This sensitivity underscores the need for precise control mechanisms in supersonic applications to maintain flow stability and ensure the safety and efficiency of aerospace operations. The simulations underscore the practical importance of the SDE in advancing the understanding of dynamic flow problems across different scientific and engineering disciplines.
The Theoretical Research of Two Particle Angular Correlation in PbPb Collisions
Authors: Hou Fei
Published: October 2024

This literature review explores the significance of two-particle angular correlation in comprehending the complex dynamics of proton-heavy ion collisions in the quark gluon plasma (QGP) and the CMS detector at the LHC. We present a detailed account of the experimental setup and the findings derived from our measurements. The oneparticle distribution equation and the two-particle angular correlation functions are fundamental components for comprehensively investigating the theoretical aspects of the two-particle angular correlation. Following that, we present a concise summary of significant metrics, such as centrality, uncertainty, and Fourier coefficient, that may be determined from the available data. Additionally, we provide a concise summary of prior investigations into the two-particle angular correlation in collisions involving pp, p-Pb, or Pb-Pb at various energy levels. Specifically, we have utilized the MC model for the analysis and modeling of collision data. Various MC models are listed and evaluated using specific situations. Higher order correlations are now possible to help clarify information from proton or heavy ion collisions.
Research on the Development Status, Influencing Factors, and Countermeasures of Digital Transformation of China’s Manufacturing Enterprises
Authors: Shen Fanyi
Published: October 2024

The manufacturing enterprises’ digital transformation is a complex and long-term process that requires the joint efforts of the government, enterprises, and society. By strengthening digital technology capacity building, promoting business model innovation, optimizing supply chain management, strengthening data sharing and circulation, strengthening policy support, and promoting industry-university-research cooperation, manufacturing enterprises can effectively adapt to the opportunities and challenges of the digital economy era and attain sustainable growth. This paper seeks to investigate the development status, key influencing factors, and corresponding countermeasures of manufacturing enterprise’s digital transformation. With the rapid growth of the digital economy, the manufacturing enterprise’s digital transformation has become a prominent way to enhance competitiveness, optimize production processes, and promote product innovation.
Origin and Development: History of Storytelling
Authors: Hou Dongjun
Published: October 2024

Storytelling has been a fundamental part of human culture for thousands of years, serving as a means for entertainment, education, and preserving cultural traditions. The origins of storytelling can be traced back to ancient civilizations, where oral narratives were used to pass down histories, myths, and legends from one generation to the next. This research paper aims to examine the evolution of storytelling throughout history, exploring how the form and function of stories have adapted to changing social, technological, and cultural landscapes. By drawing upon a comprehensive review of historical records, anthropological studies, and contemporary scholarship, this paper will trace the development of storytelling from its earliest beginnings to the present day, identifying key milestones, influential figures, and significant shifts in the art of narrative. The research suggests that while the mediums and techniques of storytelling have evolved dramatically, from cave paintings to digital platforms, the fundamental human need to share and consume stories has remained constant throughout history, thus reflecting innate desire to make sense of the world and place within it. Through understanding the rich history and enduring significance of storytelling, this paper will provide valuable insights into the human experience and the role of narrative in shaping collective identity and cultural heritage.