bluuebunny/crossref_metadata_2025 huggingface dataset:
СВІТОВІ ТРЕНДИ У АВТОМОБІЛЕБУДІВНІЙ ГАЛУЗІ: УРОКИ ДЛЯ РОЗВИТКУ АВТОМОБІЛЕБУДУВАННЯ УКРАЇНИ В УМОВАХ ЕКОНОМІЧНОЇ ГЛОБАЛІЗАЦІЇ
Authors: ДІДИК Андрій , ЛАЗАРЄВ Антон
Published: October 2024

The article demonstrates that the automotive industry is a significant component of the global economy due to its overall market volume, contribution to GDP, and the number of employed workers.
The importance of the automotive industry has prompted an exploration of current global trends in the automotive industry. The trends identified include the development of 'green' technologies in the context of addressing climate change, the rise of 'green' protectionism, and the intensification of economic rivalry between China and Western countries. Other trends encompass the proliferation of autonomous vehicles based on the advancement of artificial intelligence technologies, the integration of cars into the broader network of connected devices within the Internet of Things and cloud technologies, the increased concentration of global value chains, the growth of the sharing economy, urbanization, and the development of urban transport. Furthermore, there is a heightened emphasis on the safety of vehicles, along with regulatory frameworks addressing these requirements. The emergence and development of individual flying devices as alternative modes of transportation are also noteworthy trends.
With the aim of assessing the relevance of these trends for Ukraine and their implementation, manifestations of these trends in Ukraine have been evaluated. It has been shown that the most pronounced manifestations include the increased concentration of global value chains and urbanization along with the development of urban transport. To assess the prospects for further development of the examined trends in Ukraine, an evaluation of the readiness of the Ukrainian economy to implement these trends in the automotive industry is presented. The analysis reveals that the Ukrainian economy is most prepared for trends such as the development of 'green' technologies in the context of combating climate change and the growth of the sharing economy.
It is shown that the trends in automotive engineering both present opportunities and pose threats to domestic car manufacturers. The composition of these opportunities and threats is outlined. Explored opportunities are mainly associated with the emergence of additional market segments, a stable demand pattern, and the creation of additional economic advantages. The presented threats are mostly linked to changes in demand structure and the insufficient competitiveness of Ukrainian automobile manufacturers in the global market.
Factors limiting the opportunities of Ukrainian automotive manufacturers are identified, and the consequences of these factors are demonstrated, ultimately leading to the insufficient competitiveness of Ukrainian producers, an inability to scale production, and difficulties in technical upgrading.
The results of the article are of interest for shaping the development of the automotive industry in Ukraine.
ОСОБЛИВОСТІ ВПРОВАДЖЕННЯ МОНІТОРИНГУ ПЕРСОНАЛУ НА СУЧАСНИХ ПІДПРИЄМСТВАХ
Authors: ГЕЛЬМАН Валентина , БЕХТЕР Лілія , ТОБОЛКІН Віталій
Published: October 2024

Businesses related to various niches and industries use employee monitoring to protect themselves from potential risks of data leakage and other external threats. Employee monitoring is a new strategy in today's business that is central to improving productivity and operational efficiency. The application of scientific methods of monitoring and analyzing the activities of employees in real time allows organizations to achieve a high level of accountability, optimal allocation of resources and making informed management decisions. Such a monitoring system contributes to the rise and development of the enterprise, creating a more productive and motivated work environment.
The article examines the peculiarities of the implementation of employee monitoring as an important tool for ensuring the efficient operation of the enterprise, maintaining labor discipline and rational use of resources. Separate forms of monitoring that are used in practice are considered. Attention is focused on the legal aspects of the monitoring process, compliance with the needs of both employers and employees, in particular, taking into account the rights and privacy of the latter.
In the modern conditions of business operation and development, employers have an interest in the most efficient use of their staff's working time. Time control is one way to achieve this. Controlling working hours can be efficient and beneficial for a company, but it can also raise certain ethical and legal issues. It is important that this control is carried out in compliance with all relevant legal requirements and taking into account the rights and interests of employees. Therefore, the employer must develop and implement internal regulatory documents that regulate monitoring procedures, as well as ensure that employees are informed about their rights and obligations in this process. This will avoid conflicts and ensure the legal purity of monitoring, maintaining a balance between the needs of the enterprise and the rights of employees. The choice of personnel monitoring and tracking tools is not limited to technical aspects, but includes the creation of a culture of trust and openness in the relationship between the employer and employees.
СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ БІЗНЕСУ: ОСНОВНІ СКЛАДОВІ ТА ПРІОРИТЕТНІ НАПРЯМИ РЕАЛІЗАЦІЇ
Authors: ПУЧКОВА Світлана
Published: October 2024

The article examines the components and directions of the implementation of social responsibility of business, which are implemented under the influence of current events in Ukraine. Approaches to the definition of the concept of "social responsibility of business" according to scientists M. Friedman, G. Bowen, A. Carroll, from the position of the World Council of Entrepreneurs for Sustainable Development and the World Bank Institute are given. The relationship between social responsibility of business and sustainable development is indicated. Differences in the characteristics of social responsibility of business and philanthropy according to the criteria of involvement, purpose, participation in decision-making, strategicness and dependence on external circumstances are determined. It was established that the concept of social responsibility of business has a wider meaning than charity. Such key principles of social responsibility of business as openness, systematicity, reliability, regularity are indicated. The main components of internal and external social responsibility of business are revealed. The reasons that restrained the development of social responsibility of business in Ukraine are highlighted. The actions of the state regarding the activation of social responsibility in Ukraine are indicated. Measures have been taken by leading business structures regarding social responsibility at the beginning of hostilities in Ukraine in such areas as humanitarian aid to the population, support of medical facilities, evacuation and accommodation of the population from the areas of hostilities, organization of shelters for the population. The five-component model of social responsibility of business in war conditions is given and characterized according to the following components: business continuity, people's safety, army assistance, partnership, local communities. Referred to the results of the study of the sustainability of Ukrainian business during the war. Attention was focused on the following key directions of the SVB: systematization and coordination of corporate volunteering within the organization, the application of the practice of well-being (corporate well-being) and war/work balance (balancing work during the war) and Ukraine first, National Identity, Ukraine Culture Code.
DEVELOPMENT OF MARKETING IN AZERBAIJAN
Authors: MAHARRAMLI Subhi Ilqar oğlu
Published: October 2024

The main goal of the article is to study activities aimed at marketing development in Azerbaijan. It is noted that benefiting from the synthesis of the national characteristics of the economy (including the experience of the Soviet era) and the world experience is one of the urgent requirements of the modern era.
Method and methodologies. In the analysis process, comparative analysis of statistical indicators, analysis of legal-normative documents necessary for the development of marketing, classification of existing problems in the system of formation of market relations in Azerbaijan, forecasting and projecting methods were used.
Novelty on the article. The article focuses on some rational and non-rational activities that are neglected in the scientific literature and necessitates the development of marketing.
Conclusion and suggestions. The article emphasizes that marketing promotion is a step that serves to make companies popular among the population. These steps are one of the necessary steps to be carried out and updated both thoroughly and systematically.
It is noted that 90% of managers of companies operating in Azerbaijan think that there is no need for marketing research. Thus, the decision to implement marketing measures is not based on the analysis of research data, and this, in turn, does not justify the effectiveness of marketing projects. Businessmen rely too much on their intuition and make unreasonable expenses based only on their own experience and unsystematized information that reaches them over a period of time. As a result:
1. Unsuccessful image campaigns are organized that do not produce any desired intangible effect;
2. Sales of newly launched products are falling;
3. Preference is given to advertising campaigns mainly aimed at financial impact;
4. Absurd models of brand perception emerge as a result of lack of study of brand perception after marketing activities;
5. Low level of service and, as a result, customer satisfaction.
At best, marketers refer to a company's to-do list.
The state of gender and education needs in Kenya: The missing step toward gender equity
Authors: López-Lalinde Lina , Kozak Meredith , Muluve Eva , Nanjekho Wafubwa Ruth , Soler-Hampejsek Erica
Published: October 2024

The Kenya Gender and Education Roadmap is a series of four evidence briefs designed to provide a comprehensive analysis of the gender and education landscape in Kenya. Drawing from a variety of key data sources, including the Population Council’s Evidence for Gender and Education Resource (EGER) Database, DHS and national-level datasets, and recent literature from East Africa the series provides data-driven insights into gender-related barriers to schooling, especially for girls. By combining needs assessments, current evidence, and practice-based research, the series sheds light on the alignments and gaps in Kenya’s efforts to achieve gender equity in education.
Gender and education evidence in Kenya
Authors: López-Lalinde Lina , Kozak Meredith , Muluve Eva , Nanjekho Wafubwa Ruth
Published: October 2024

The Kenya Gender and Education Roadmap is a series of four evidence briefs designed to provide a comprehensive analysis of the gender and education landscape in Kenya. Drawing from a variety of key data sources, including the Population Council’s Evidence for Gender and Education Resource (EGER) Database, DHS and national-level datasets, and recent literature from East Africa the series provides data-driven insights into gender-related barriers to schooling, especially for girls. By combining needs assessments, current evidence, and practice-based research, the series sheds light on the alignments and gaps in Kenya’s efforts to achieve gender equity in education.
Edukasi Pengolahan Sampah Organik Menggunakan Metode Tatakura dan Eco Enzyme Pada Siswa SD 186 Karangan Kabupten Enrekang
Authors: Manyullei Syamsuar , Handayani Sri , Maipadiapati Andi , Uais Syahputra Andi , Ikram Muhammad , Musdalifah Musdalifah , Imeldawaty Imeldawaty , Adzymi Iznil
Published: October 2024

Sampah rumah tangga yang berasal dari aktivitas manusia berdampak kepada manusia dan lingkungan sekitarnnya. Sampah dari rumah tangga berasal dari berbagai macam jenis, termasuk sampah organik dan sampah anorganik. Kegiatan ini menggunakan metode kuantitatif dengan desain pre-eksperimental "one group pretest-posttest". Dalam desain ini, dilakukan tes awal (pre-test) sebelum penyuluhan, diikuti oleh tes akhir (post-test) setelah penyuluhan selesai. Tujuannya adalah untuk mengukur perubahan yang terjadi akibat penyuluhan dengan membandingkan hasil pre-test dan post-test pada kelompok yang sama. Kegiatan penyuluhan dilaksanakan pada tanggal 3 Mei 2024 di SD 186 Karangan Kabupaten Enrekang. Penyuluhan dilakukan dengan memberikan pendidikan melalui metode ceramah, pembagian leaflet, serta praktik pembuatan teknologi tepat guna Takakura dan Eco Enzyme. Adapun sampel siswa SD 186 Karangan sebanyak 33 siswa terdiri dari kelas 4, kelas 5 dan kelas 6 yang menerima materi Takakura dan 23 siswa terdiri dari kelas 1, kelas 2 dan kelas 3 yang menerima materi Eco Enzyme. Berdasarkan uji wilcoxon diketahui nilai p value pada kedua penyuluhan tersebut sebesar 0,000. Berdasarkan hasil uji t dengan nilai signifikan < 0,05, H0 ditolak dan Ha diterima. Hal ini menunjukkan adanya perbedaan pengetahuan yang signifikan antara sebelum dan sesudah penyuluhan mengenai pembuatan teknologi tepat guna menggunakan metode takakura dan eco enzyme.
Battery Electric Vehicles: Travel Characteristics of Early Adopters
Authors:   Mineta Transportation Institute, Feng Yunwen , Jean-Daniel Jean-Daniel , Nixon Hilary , Ramirez Ibarra Monica
Published: October 2024

Do U.S. households with battery electric vehicles (BEVs) drive less or more than U.S. households with internal combustion engine vehicles (ICEVs)? Answering this question is important to policymakers and transportation planners concerned with reducing vehicle miles traveled and the emissions of greenhouse gases from transportation. So far, this question has not been answered satisfactorily, possibly because of the relatively low number of EVs in the U.S. until recently, but also because of methodological issues. In this paper, we aim to fill this gap by analyzing data from the 2017 National Household Travel Survey (NHTS). We apply propensity score matching (PSM), a quasi-experimental method, to examine the differences in self-reported annual mileage and calculated daily mileage for various trip purposes among households with only BEVs (BEV-only), households with both BEVs and ICEVs (BEV+), and households without BEVs (non-BEV households). Our findings indicate that households with BEVs drive fewer annual miles than non-BEV households, but typically travel no less than they do for daily activities. This apparent discrepancy is likely due to taking fewer longer trips because the public charging infrastructure was still in its infancy in 2017, and its reliability was questionable. As technological progress is helping to overcome current battery limitations, policymakers may consider measures for fostering fast charging technologies while pondering new measures to fund both the charging infrastructure and the road network.
On the Emergence of the Czechoslovak-Polish Aliance
Authors: Kořalková Květa
Published: October 2024

Relations between two neighboring states are always determined by a number of factors that reflect political decision-making by responsible officials in both states, but they are also strongly influenced by geographical location, historical traditions, the level of economic, political and cultural development achieved on both sides, and last but not least by the wider international constellation, i.e. the neighbors of these states . Enforcing the principles of friendship, undisturbed cooperation and internationalism is much easier in relations between states that do not have common borders than between neighboring states. No country can choose its neighbors, and many problems have been accumulated at almost every border in the recent past.
The Editorial Discussion about the International Relations Research
Authors: Soukup Miroslav
Published: October 2024

In past issues, our magazine has brought several discussion contributions to the issue research on international relations. They were written by well-known UMPE workers, who conduct research into international relations using a mostly historical-political method. In the past years the sociological approach got ahead to individual scientific disciplines. In today's world, sociology has also penetrated into the study of international relations and a council of schools and theories was created.
To discuss all these questions and further development of the methodological side of the research of international interest, the editors invited several experts on December 13, 1966 toabove all, they assessed the possibilities of a sociological approach to the study of international relations. Sociologists Assoc. M. Soukup and doc. K. Kára from the CSAV Institute of Sociology, doc. R. Selucký, economist and dramaturg Cs. state film, and doc. from UMPE took part in it. M. Nikl, dr. Placek, doc. V. Sojak, dr. J. Stepanovsky and edited by dr. J. Sedivý, who moderated the discussion, and M. Kovárová.
The discussion showed that the sociology of international relations is still in Czechoslovakia in the beginning, it is difficult to decide in which direction to focus the research, which topics to choose for their processed has enriched both social sciences and practical politics, what methods apply, take over and create.
On the Contemporary Problems of the German Imerialism
Authors: Šebesta Štefan
Published: October 2024

It is generally known the interest of the public and the attention of experts, devoted to the presentn issues of Germany. A wealth of experience tells us that it is opinions, attitudes and evaluations of the most talked about problems need to be constantly confronted with the reality of the day so that they do not turn into schemes that obscure rather than illuminate new phenomena and new processes. These facts led the scientific-methodical council for international issues at the OV Socialist Academy to organize a symposium on the current problems of German imperialism.
It took place in Karlovy Vary 1-4. November 1966 and was organized in cooperation with CSAV for lecturers of the Socialist Academy, employees of universities and scientific institutes. The participants studied four papers: Economy of the NSR in the 1960s - dr. Z. Bednarik, EU CSAV, Structural changes in West German society - dr. AND. Müller, UMPE, Foreign policy concept of the NSR - dr. A. Snejdárek, director of UMPE. A separate point of the program was a report by CSSR Deputy Minister of Foreign Affairs O. Klick on the subject of Czechoslovak foreign policy and the NSR.
The Symposium on the Role of Foreign Assistance in Economic Development
Authors: Ulrich Ilja
Published: October 2024

On January 11, 1987, the Institute for International Politics and Economics hosted a symposium on the role of foreign capital and foreign aid in the economic development of underdeveloped countries. It was attended by 40 female workers from research institutes and from practice.
The basic material presented for discussion was the work of the 2nd Svejnar international capital, aid and economic development of developing countries. Of course, the discussion was not limited to comments on this study. In the introduction, which was actually a summary of the already mentioned work, Z. Svejnar effective capital in relation to foreign aid to increase the rate of accumulation and accumulation of already existing resources and explicitly assumed that in developing countries it can in a certain sense lead to combined and extensive growth (considered from the point of view of simultaneous use of labor and capital-intensive techniques).
He infuriated further importance of the necessary integration of foreign loans with development plans and tried to criticize research on the effectiveness of foreign countries! help based unilaterally on monitoring the marginal efficiency of capital and the rate of interest. Here, the reporter emphasized the importance of institutional factors and structural reforms, the effects of which (already achieved or potential) cannot be neglected when examining the effectiveness of external sources.
West European Integration
Authors: Kolář Antonín
Published: October 2024

The aim of the publication was to summarize knowledge about the development and current state of Western European integration and at the same time present a realistic and comprehensive picture of integration groupings in economic, political and military terms. In this sense, it is the first comprehensive work on Western European integration. If we have followed the post-war development of capitalism, we can already see at first glance significant differences compared to the pre-war development.
The economy of advanced capitalist countries is characterized by higher rates of growth, elimination of mass unemployment, softening of cyclical fluctuations, intensive technical progress and, last but not least, an increase in the real wages of workers. The severe economic upheavals of the 1930s, which worsened the position of the broad working class with their consequences, were not repeated in the collapsed development of capitalism. Although the above publication does not aim to clarify the specifics of the post-war economic development of advanced capitalist countries, nevertheless by analyzing the causes, developmental stages and social results of Western European integration contribute to the development of capitalism in our age.
III Semana Oceânica PB
Authors: Massei Karina , Siqueira Barrêto de Oliveira Danielle , Araújo da Silva Thallys , Cavalcante Teixeira Thaís de Fátima , Gouveia de Melo Monteiro João Marcelo , Dos Santos Ferreira Rogério , Dybas da Natividade Claudio , Oliveira Adissi Marceu , Cavalcanti Soares Carlos Alberto , Alencar Mayer Feitosa Andrade Ventura Victor , Gomes Lontra Alessandra , Occhi Ivan , Dos Santos Nascimento Junior Janio dos Santos Nascimento Junior , Araújo do Nascimento Willma , De Souza Araújo Luiz Alberto , Alcoforado Furquim Margarida , Aguiar de Oliveira Patrícia , Chrockatt de Sá Marques Carlos Frederico , Silva Souza Maria Cecilia , Fernandes de Lavor Larissa
Published: October 2024

A III Semana Oceânica PB (III SOPB) teve o tema “Planeta Oceano: as marés estão mudando”, considerando a temática estabelecida pela Organização das Nações Unidas (ONU) em alusão ao Dia do Oceano. O evento ocorreu no formato presencial, percorrendo os municípios João Pessoa, Cabedelo, Lucena e Conde, com atividades intermitentes, durante o período de 7 a 18/jun de 2023.A III SOPB é uma iniciativa das instituições (InPact e Associação Guajiru), contando com a parceria de diversas entidades do setor público, privado e da sociedade civil organizada. Tem como propósito criar um espaço de diálogo colaborativo entre municípios, setor privado, sociedade civil organizada e academia em torno da conservação e utilização sustentável dos recursos marinhos, bem como promover a Cultura Oceânica sobre o MAR paraibano.Além do Sistema de Monitoramento da Fauna Marinha Paraibana (SISFAUMAR) - https://sisfaumar.com –, buscamos impulsionar novas ações em prol da conservação do ambiente costeiro e marinho, tratando de apresentar à sociedade paraibana o projeto Limpa Mar pela Associação Guajiru e o Programa Estratégico de Estruturas Artificiais Marinhas da Paraíba (PREAMAR-PB).Nos despedimos deste terceiro ano com rodas de conversas, exposições temáticas, remada com abraço recifal, limpeza de praia, visita a embarcação da Marinha do Brasil, enfim... um evento recheado de cultura oceânica!
Pengaruh Komunikasi Persuasif Influencer Fadil Jaidi terhadap Minat Beli Produk Scarlett Whitening
Authors: Putri Alya Saniyyah , Pamungkas Indra Novianto Adibayu , Pramesthi Jasmine Alya
Published: October 2024

The use of influencers has become widespread among companies or business entities to promote their products and services. Influencers are required to convey persuasive messages through endorsement content to increase purchase intention among the public. This research aims to measure the extent of the influence of Fadil Jaidi's persuasive communication on the purchasing intention in Scarlett Whitening products among Instagram followers @fadiljaidi. This research uses the Elaboration Likelihood Theory to determine which route followers @fadiljaidi take in processing the persuasive messages. Researchers use a quantitative approach with correlation research type and positivism paradigm. The data is collected through online questionnaires distributed to 400 respondents Instagram followers @fadiljaidi. Data analysis techniques include t-test hypothesis, simple linear regression test, and coefficient of determination test. The results show that Fadil Jaidi as a male non-beauty influencer has succeeded in carrying out persuasive communication of the Scarlett Whitening product as a beauty product to his followers on Instagram @fadiljaidi. Influencer Fadil Jaidi's persuasive communication has a high influence on purchase intention Scarlett Whitening products, as evidenced by respondents being more influenced through the central route than the peripheral route when processing the persuasive message conveyed by Fadil Jaidi.
Evolving Trends in Communication Technology for Persons with Disabilities
Authors: Restianty Ajani , Sumartias Suwandi , Hadisiwi Purwanti , Hafiar Hanny
Published: October 2024

The goal has been to conduct a global analysis of communication technology for people with disabilities. As a result, the purpose of this research is to categorize issues and concepts connected to the study of technological innovation. 6204 indexed papers from Scopus, issued by major publishers such as Springer, Emerald, Sage, MDPI, Taylor Francis, and ScienceDirect, were collected through descriptive analysis. The findings classified topics in the research of communication technology for people with disabilities into five categories: disability, disabled person, communication, adolescent, and education. Furthermore, it is linked to crucial concerns such as accessibility, quality of life, interpersonal communication, hearing impairment, and learning. This study implies how the conceptual findings of a study on communication technology for people with disabilities may assist in the development of a conceptual framework for future research. The study's limitation is that peer-reviewed publications were only acquired from the Scopus database. As a result, recommendations for future research necessitate the use of a comparative analytic approach, such as Scopus Databases and Web of Science (WoS).
Pola Komunikasi Keluarga dalam Penerimaan Diri Perempuan dengan Kehamilan Tidak Diinginkan
Authors: Putri Ananda Safira Riza , Astuti Sri Wahyuning
Published: October 2024

The facts show that Self-Acceptance of Unwanted Pregnancy occurs a lot, especially because sexual relations are increasingly considered normalized by today's teenagers. Among the factors that encourage unwanted pregnancies to occur is communication between the couple and their environment. Therefore, this research aims to determine the Communication Patterns in the Family and Environment in Self-Acceptance of Unwanted Pregnancy Decisions in Premarital Relationships. This research is qualitative research with a phenomological approach. As informants for this research were 3 people who were perpetrators of unwanted pregnancies, 1 person from the perpetrator's family, and 1 child and adolescent psychology counselor in the city of Bandung. The results of the research state that in making decisions in conditions of Unwanted Pregnancy, everything happens in conditions that can cause good or bad thinking. The communication that occurs starts from the woman's side to ask her partner for responsibility and then tells the woman's family. So in this action, there were several different responses that the female perpetrators received from their partners. So with the differences in responses that occur, in the end the decisions and conditions that occur are also different.
Pemanfaatan Media Digital Salam TV Dalam Kegiatan Dakwah Bagi Mahasiswa di Sumatera Utara
Authors: Pratama Dimas , Mutiawati Mutiawati
Published: October 2024

Digital da'wah is one solution to increasing understanding of religion. This has certainly provided a new perspective in the development of the world of da'wah. The ease of accessing and obtaining information is one of the reasons for the existence of digital da'wah. However, despite the conveniences offered, it turns out there are several problems that must be faced. Not being wise in using technology often has serious consequences for its users. This research wants to find out how effective the use of digital media Salam TV is in da'wah activities to increase understanding of religion among students in North Sumatra, especially at the North Sumatra State Islamic University (UINSU). This research data comes from digital literature, such as journals, websites and online documents. The research approach uses a qualitative approach by applying the phenomenological method as a methodological basis. Data collected from various sources is then reduced and constructed into a new, more complete concept. The data analysis carried out adapted qualitative data analysis techniques. The research results show that the use of Salam TV digital media in da'wah activities must be supported by good collaboration between preachers, media and students in order to increase understanding of religion. Apart from that, it is important to have ongoing da'wah activities so that they can continue to motivate students to understand religious learning as a whole.
Explorando la física: Conceptos y prácticas
Authors: Martínez Armendáriz German Fernando , Quelal Armas David Napoleon , Montalvo Marquez Javier Francisco
Published: October 2024

Este texto tiene como objetivo proporcionar conceptos esenciales de la física, a través de experimentos prácticos y actividades de laboratorio diseñadas para ilustrar y reforzar los principios fundamentales, analizaremos las gráficas que se generan con los objetos en movimiento y por qué lo hacen, qué fuerzas actúan sobre ellos y cómo se relacionan, cómo el trabajo y la energía están intrínsecamente ligados en los procesos físicos y cómo los sistemas pueden mantenerse en equilibrio estático.
Perancangan Poster Ergonomis untuk Anak Usia Dini di POS PAUD Melati Putih, Kota Bandung
Authors: Ramawisari Ica , Bahri Nurul Fitriana , Muttaqien Teuku Zulkarnain
Published: October 2024

Anak usia dini rentan terhadap gangguan fisik akibat postur duduk yang salah dan kurangnya pemahaman tentang keselamatan saat gempa bumi, khususnya di Kota Bandung yang terletak di dekat Sesar Lembang. Penelitian ini bertujuan untuk merancang poster yang ergonomis dan mudah dipahami oleh anak usia dini, yang berfokus pada postur duduk yang benar dan langkah-langkah keselamatan saat gempa. Penelitian ini menggunakan metode campuran dengan pendekatan analisis deskriptif. Proses perancangan poster melibatkan tahap analisis kebutuhan, pembuatan konsep desain, dan uji coba pada anak-anak usia dini di POS PAUD Melati Putih, Kota Bandung. Data dikumpulkan melalui observasi langsung, wawancara dengan guru dan orang tua, serta uji coba poster kepada anak-anak untuk mengevaluasi pemahaman dan respon mereka terhadap desain poster. Hasil penelitian menghasilkan dua poster: satu tentang postur duduk ergonomis dan satu tentang langkah-langkah keselamatan saat gempa. Poster yang dirancang menggunakan ilustrasi yang menarik dan warna-warna cerah untuk memudahkan pemahaman anak-anak. Berdasarkan hasil observasi dan wawancara dengan guru, dapat diidentifikasi bahwa anak-anak lebih mudah memahami dan mengingat informasi yang disampaikan melalui poster tersebut. Poster ergonomis membantu mencegah keluhan fisik akibat postur duduk yang salah, sementara poster keselamatan meningkatkan kesadaran dan kesiapan anak-anak menghadapi gempa bumi
Достоевский в современной русской литературе
Authors: Vojvodić Jasmina
Published: October 2024

В статье показано, что имя и биография русского писателя Федора Михайловича Достоевского, так же, как и его творчество, включая отдельные темы и мотивы, имена его героев, непосредственные цитаты и др. продолжают жить в актуальной русской прозе. Все элементы, включающие повествовательные стратегии, религиозно-философские идеи, «вечные вопросы», которыми пропитаны романы и повести Достоевского, в современной русской литературе переосмысляются, трансформируются, но, тем не менее, живут, хотя и в новой форме в прозе В. Пелевина, В. Сорокина, Е. Водолазкина, З. Прилепина, Б. Акунина и других современных русских писателей.
THE INFLUENCE OF COMMUNICATIONS ON THE EFFECTIVENESS OF MANAGERIAL DECISION-MAKING
Authors:   Private Higher Education Establishment “European University”, Viter Oleksandra , Kylуn Oksana ,   Private Higher Education Establishment “European University”, Sveleba Nataliia ,   Private Higher Education Establishment “European University”
Published: October 2024

Communication plays an important role in the process of managing an enterprise. The goal of the manager is constant communication with employees, influence on subordinates for the purpose of effective activity and management decision-making. The communication process affects the efficiency of the enterprise in many aspects: effective communication of employees at the enterprise ensures quick adoption of correct, optimal and effective decisions; effective communication in the external environment contributes to the understanding of customer needs and affects the company’s reputation; effective marketing communication affects the growth of demand for the company’s products; in crisis conditions, effective communication reduces negative consequences for the enterprise; the exchange of new ideas contributes to the creation of a favorable innovative environment at the enterprise. The purpose of the study is to analyze the theoretical aspects of the influence of individual components of the communication process on the effectiveness of managerial decision-making. Information is an important factor in the effective communication process. Only reliable information allows managers to make effective management decisions. Another factor is the analysis of collected information, the ability to assess the situation and carry out their objective analysis. An important element of communication is feedback, which eliminates possible obstacles. Therefore, it is necessary to make sure that the message is understood by the addressee exactly as intended. Another aspect of communication is collective decision-making. Group discussions lead to better resolution of complex issues and increase management efficiency. Effective communication provides an opportunity to discuss alternative decision-making options to find the best possible solution. Another condition for effective communication is the ability to speak in order to achieve goals and the ability to listen.Therefore, communication is a key element for effective management decision-making at the enterprise.
COMMUNICATION COMPONENT IN A PERSONNEL MANAGEMENT SYSTEM
Authors:   Lviv Polytechnic National University, Zakharchyn Halyna
Published: October 2024

The study depicts the role and place of the communication component in a personnel management system through a synthesis of communication management, communication culture and communication competency. The author emphasizes the structural autonomy of communication management and its simultaneous presence in the personnel management system due to the multifaceted nature of its functions and substantive content. It is indicated that the communication component is a connecting link of staff management and an instrument for implementing staff policies in every organization. The article allocates functions of communication management and describes directions of their appearance in the system of personnel management with the aim of ensuring communication policy, formation of effective tactics and strategy of communication interaction, coordination of efforts for realisation of corporate tasks. The article formulates the main vectors of influence of communication culture on the formation of corporate ethical and moral norm-setting, maintenance of emotional and psychological stability of personnel, and strengthening of team unity based on corporate values. The author identifies in the structure of communication competence communication knowledge, communication abilities, skills and abilities necessary to ensure the professional level, quality of communication processes in the organisation, and rapid adaptation to changes. The author notes the interconnection of communication strategy and personnel policy on the basis of common tasks and principles of construction, among which the principles of value selection, truthfulness, human-centredness, efficiency and effectiveness are highlighted. These basic principles are important guidelines for the communication strategy and HR policy aimed at a strategic vision of the organization’s development in different circumstances, raising awareness of the team and stakeholders in creating socio-economic recovery and modernization projects. The author emphasizes the problems of communication in times of war (technical, psychological, financial) and the need to update the communication strategy in order to preserve human resources and further develop the intellectual potential of organizations.
INFORMATION STRATEGY AS A BASIS FOR MANAGING THE INFORMATION ENVIRONMENT OF AN ENTERPRISE
Authors:   Sumy National Agrarian University, Oriekhova Alvina , Kharchenko Viacheslav ,   Sumy National Agrarian University
Published: October 2024

The article investigates and improves key aspects of developing a strategy for managing the information environment of an enterprise. The analysis of the current state of the information environment consists in assessing the existing information resources and processes at an enterprise, identifying their strengths and weaknesses. It includes assessing the state of the IT infrastructure, checking the availability and functionality of hardware and software, and determining the level of automation of business processes. Determining information needs at all levels of the enterprise helps to establish what information different levels of management and departments need to function and exchange effectively. This involves identifying the main groups of information users, as well as finding out their information needs and tolerances. Formulation of goals and objectives of the information strategy includes, firstly, determination of key performance indicators (KPIs), which will be used to monitor the achievement of goals and objectives, and secondly, creation of a detailed strategy implementation plan with identification of responsible persons, resources and deadlines. Identifying the resources required to implement the strategy provides a basis for assessing the need for resources and specifying areas for their effective use. In particular, a budget is created for spending financial resources. The qualitative need for human resources is based on an assessment of the required competencies and skills of the organization’s employees. Determination of the need for material and technical resources includes an assessment of the need to attract both new hardware and/or software and the possibility of modernizing the existing IT infrastructure. Regular updating and adaptation of the information strategy to changes in the business environment ensures flexibility and adaptability of the information strategy; it includes constant monitoring of the strategy implementation, regular collection and analysis of data on KPIs, identification of deviations from the plan and their causes.
USING OF WEB ANALYTICS FOR SITE DEVELOPMENT
Authors:   Odesа Polytechnic National University, But Oleksandr
Published: October 2024

The article presents the concept and subject of web analytics, its main goals and tasks, such as data gathering, data analysis, calculation of KPI, forming of online strategies, describes the main metrics used by specialists when analyzing a website – Bounce Rate, Hit, Visitor/Session, Activity Time, Click, First Visit/Session. After careful consideration the most effective web analytics tool was chosen – Google Analytics. It’s working principles were described and his advantages and disadvantages were analyzed. Working with UTM was described in case with Google Analytics and in common. A website was also selected for analysis using Google Analytics – Google Merch Shop, which is powered by Google and contains different types of Google merchandise. Google Analytics was used to gather different statistics regarding users and visitors activity on the web site. After this, such metrics as Visitors number, visitors’ geographical data and visitor’s conversion number were calculated. Based on the data obtained, weak points of the website were found, due to which the flow of users from some countries was too low, and the percentage of users who made a purchase was significantly lower than the percentage of users who viewed the product. These weak points are limited localization of the site, unclear shipping methods for customers that are outside of USA or Canada, outdated UI/UX design of items page and lack of description with photos on this page. As a result, four recommendations for the further development of the website were formed based on the research data and weak points of the site. It was recommended to add more localizations for people all over the world, increase number of photos, which could make potential customers more interested in making a purchase, and add a detailed description with characteristics of every item, available on the site
CONTENT PLANNING ON THE X PLATFORM (TWITTER) AS A TOOL FOR STRENGTHENING THE BRAND’S COMMUNICATION STRATEGY
Authors:   Lesya Ukrainka Volyn National University, Savchuk Yaroslava , Sak Tetiana ,   Lesya Ukrainka Volyn National University, Mylko Inna ,   Lesya Ukrainka Volyn National University
Published: October 2024

The article is devoted to the topical issues of strengthening the brand’s communication strategy with content planning tools on the X platform (Twitter). Taking into account the instability of the conditions in which business entities in Ukraine have to work now, the communication strategy should be as flexible as possible, the communication channels should be chosen with the lowest costs and efficiency. The use of digital communication channels, such as social networks, in particular the X platform, significantly helps in this. The issue of strengthening the brand’s communication strategy by planning content on the X platform is insufficiently studied and substantiated. Indicators of audience interaction with social network content and their optimization in comparison with reference indicators require more in-depth research. In addition, it is worth paying attention to the issue of content as such, planning the optimal content of the brand page, which will allow to increase the involvement of audiences and increase their commitment to the brand. The effectiveness of the brand’s communication strategy in social media, the return on investment depends not on individual publications, but on the general impression and reputation that brands create as a whole. Here, the content, i.e. the content or content of the brand’s social media, becomes especially relevant. Content is relevant information or a unique experience aimed at a brand’s audience to convey a communication appeal. The purpose of the study is to systematize and improve current approaches to strengthening the brand’s communication strategy by planning content on the X platform. Marketers are constantly inventing their own content planning practices on the X platform that can be incorporated into a brand’s communication strategy. The article systematizes tools for paid placement of the content of the studied social network. The concept of content effectiveness is defined, the importance of comparing it with competitors and making appropriate adjustments is emphasized. Practical approaches to content planning on the X platform are proposed in order to strengthen the brand’s communication strategy.
ISSUES OF MICRO-BUSINESS MANAGEMENT IN UKRAINE: EFFECTIVE COMMUNICATIONS, CREATIVE APPROACHES AND FEATURES OF TAXATION
Authors:   Oles Honchar Dnipro National University, Semencha Ilona , Kuryacha Natalia ,   Oles Honchar Dnipro National University, Hordieieva-Herasymova Liudmyla ,   Oles Honchar Dnipro National University
Published: October 2024

The article deals with theoretical issues of micro-business management in Ukraine. In recent years, the world has faced dramatic events. Pandemics, military conflicts, energy crisis, grain crisis, as well as the emergence of artificial intelligence have changed our lives in all areas. Many researchers and practitioners agree that the world will not return to its old life, and we must get used to the new reality. Authors who have theoretically or practically dealt with issues of small and medium-sized business management provide an opportunity to understand the connections between the main concepts in the management of enterprises of different orientations, types or sizes. Micro-business management is a dynamic process that is of fundamental importance for further development. If an entrepreneur creates an effective way of communicating with his team, uses creative approaches to solving problems and takes into account the peculiarities of taxation, this is the way to business success. One of the main tasks of micro-business management is to ensure the ability of the enterprise to respond to changes in the external environment, and its importance is constantly growing. Strategy is perceived as a tool that helps companies survive in a complex competitive environment and achieve long-term success, despite the constantly occurring significant changes in the environment. The analysis is carried out within the company to find the right balance between the capabilities and resources of the company and the opportunities coming from the external environment. Economic analysis not only focuses on the current state of the company, but also takes into account the past development and forecasts of the possible future development of the micro-business. The management of the business must understand what its current situation is, what are the prerequisites for success and what it is necessary to focus on now and in the future. The business environment is an endless source of opportunities and threats because it is so dynamic. Every business needs effective organizational communication, because without it it is impossible to achieve the tasks and goals that must be fulfilled for the functioning of the business. Communication has a significant impact on productivity, culture and business interest. Developing effective communication skills will bring significant short-term and long-term benefits to an entrepreneur. A good communicator can inspire his team to work harder, achieve better results, avoid misunderstandings, generate ideas and apply creative approaches in business. It’s a leader’s job to make sure everyone understands, no matter who they’re dealing with. If an entrepreneur creates an effective way of communicating with his team, this is the way to business success.