bluuebunny/crossref_metadata_2025 huggingface dataset:
Carta para Judith Butler
Authors: Naves Flávia
Published: November 2018

Nesta carta escrita para a filósofa Judith Butler, relato o percurso de criação e execução da performance duracional FIGURAÇA e de como esta se torna um problema de gênero ao revelar o corpo enquanto construção social e a identidade “mulher” enquanto marca de gênero a ser performada. Neste percurso, discorro ainda de que forma FIGURAÇA se tornou um procedimento de desestabilização e deslocamento da heteronormatividade em sua forma opressora.

Palavras-chave: Gênero, Heteronormatividade, Identidade, Marcas, Performance.
O que é ser mulher?
Authors: Pinheiro Maria Giulia
Published: November 2018

Poesia
Quadrilha dos 20 mil amores
Authors: – ZMário José Mário Peixoto Santos
Published: November 2018

Quadrilha dos 20 mil amores
Amianto, meio ambiente do trabalho e responsabilidade civil do empregador
Authors: Feliciano Guilherme Guimarães , Pasqualeto Olívia de Quintana Figueiredo
Published: November 2018

Em que pese sua ampla utilização nos mais variados processos industriais, em diversos países, o amianto é uma substância comprovadamente nociva à saúde humana. Observando essa contradição entre o emprego do amianto nos processos produtivos e, portanto, sua presença no meio labor-ambiental, frente ao conhecimento de seus riscos, este artigo tem como objetivo compreender como se dá a responsabilidade civil do empregador pelo meio ambiente do trabalho, especialmente quando se vale do amianto na atividade econômica que empreende. A partir de pesquisa bibliográfica e documental, neste texto, discorre-se sobre meio ambiente do trabalho a partir de uma abordagem propedêutica, traçando linhas conceituais, bem como os princípios jurídicos que balizam seu estudo e tratamento jurídico; apuram-se os males causados pelo uso do amianto no trabalho e as possibilidades regulatórias do tema, com atenção à análise da Ação Direta de Inconstitucionalidade (ADI) ajuizada pela Associação Nacional dos Magistrados do Trabalho (ANAMATRA) e Associação Nacional dos Procuradores do Trabalho (ANPT) e para o julgamento, pelo Superior Tribunal Federal (STF), sobre a proibição da utilização do amianto no Brasil; estuda-se a responsabilidade civil do empregador em casos de desequilíbrio labor-ambiental em função do amianto. Em sede conclusiva, destaca-se a necessidade de proteção labor-ambiental a partir de mecanismos preventivos em face de acidentes e doenças oriundos do trabalho.
A execução das contribuições para a seguridade social na justiça do trabalho:
Authors: Batista Flávio Roberto
Published: November 2018

O artigo aborda os limites e as possibilidades de interação entre o Direito do Trabalho e o Direito da Seguridade Social no que tange ao reconhecimento de relações de emprego na Justiça do Trabalho. Nesse mister, critica a jurisprudência trabalhista e aponta algumas soluções para a questão.
A formação do ius commune e o humanismo
Authors: Carmignani Maria Cristina da Silva
Published: November 2018

O artigo tem por objeto a ciência jurídica medieval, desenvolvida dentro das universidades durante a baixa idade média, que resultou na formação do ius commune, bem como as transformações produzidas a partir do séc. XVI pela jurisprudência humanista.
A fantástica filosofia grega clássica dos séculos VIII-V A.C. A Grécia e os mosteiros. O surgimento do direito
Authors: Campos Neto Antonio Augusto Machado de
Published: November 2018

Não há precisão alguma ou correta na História da Humanidade do início da História do Pensamento, no intuito do saber a origem de todas as coisas. As tentativas nasceram por meio da filosofia, palavra grega que se traduz por Amor ao Conhecimento. O fio inicial da mediação que se indaga há séculos parte de grupo de pensadores dos séculos VI a.C. e V a.C., como Sócrates, da Grécia, o indiano Buda e do chinês Lao-tsé. Entrementes, nascidos na civilização helênica, surge os primeiros filósofos autores de fantástica filosofia elaborada por Tales, Anaximandro e Anaxímenes, denominados “Trio da Jônia” e classificados pela autoridade de Aristóteles de “os pré-socráticos” por terem vindo antes de Sócrates, no final do século VII a.C., e meados do século VI a.C. Do conjunto dos seus pensamentos, restaram interpretações formuladas por outros filósofos que passaram a estudar os ensinamentos da Academia criada por eles, a Escola de Mileto. Mais tarde, fins do século VI a.C., o pensamento filosófico se transfere da Jônia para a Magna Grécia, composto por grupo de pitagóricos. Mais adiante, explosivo leque de sabedoria: os sofistas e a relativização da verdade, culminando em Sócrates - o homem das indagações -, Platão, Pitágoras e Aristóteles. Participam do elenco Parmênides, Zenão de Eleia, Heráclito, Anaxágoras, Demócrito, Protágoras e Górgias. Os seguidores de uma Religião desejam seguir o código moral de sua fé, ou ética, o máximo possível, além de incluir instruções sobre observância de princípios; a Religião ensina o respeito ao próximo e a ajudar os necessitados. Dada a turbulência religiosa desta época antiga, um grupo de homens decide abandonar as cidades e a se refugiar em montanhas gregas desenhadas pelas erupções vulcânicas, surgindo os mais belos mosteiros da História da Civilização, a maioria localizada em montanhas das mais altas nas terras gregas. Não há refutação de que a Grécia nos presenteia ao orgulho de se fazer parte da Humanidade, na importância da Ciência do Conhecimento trazida ao homem moderno como ao convite de se visitá-la... antes de morrer!
André-Jean Arnaud:
Authors: Villas Bôas Filho Orlando
Published: November 2018

Este artigo tem o intuito de enfocar, no que concerne à figura de André-Jean Arnaud, l’homme derrière l’œuvre. Deste modo, em primeiro lugar, empreende uma breve alusão à complexidade que distingue sua obra procurando explicitar seu caráter incontornável. Em segundo lugar, a partir de uma alusão às considerações realizadas por Wanda Capeller, são apresentadas as características que marcaram sua produção intelectual para, em meio a elas, destacar uma em especial: sua “sociologia da amizade”. Por fim, por meio de um relato pessoal, procura-se apontar, em sua concretude, um “exemplo” da “sociologia da amizade” de André-Jean Arnaud que, transcendendo a sua obra, agrega-se a ela no delineamento de sua grande estatura como intelectual.
Função, estrutura e instituição na análise jurídica
Authors: Amato Lucas Fucci
Published: November 2018

Este artigo pretende analisar a proposta de Norberto Bobbio acerca de uma abordagem funcional do direito e discutir algumas alternativas a essa teoria. A abordagem funcional de Bobbio pretende-se complementar a um enfoque estrutural positivista, centrado na norma jurídica e no ordenamento jurídico. Propõe assim uma aproximação entre teoria do direito e sociologia jurídica. As alternativas discutidas, especialmente avançadas a partir de Niklas Luhmann e Roberto Mangabeira Unger, dão encaminhamentos diversos aos conceitos de estrutura, função e instituição, expandindo as fronteiras do método de análise jurídica esboçado por Bobbio, em direção a um construtivismo jurídico.
La fase attardata in cui è rimasto il Codice Civile italiano. Una felix culpa per la scienza giuridica degli anni dieci del novecento. Il giurista come intellettuale
Authors: Birocchi Italo
Published: November 2018

Il saggio esamina l’affermazione della scienza giuridica italiana agli inizi del Novecento. Il processo di affermazione prende avvio con la crisi del modello liberale fondato sul codice civile, verso la fine dell’Ottocento, ma è soprattutto nel decennio della Grande Guerra che giunge a maturazione. Le diverse discipline giuridiche si rendono autonome dalla civilistica e si specializzano dandosi strumenti espressivi propri (riviste di settore; manuali).  Mentre si specializzano, le diverse discipline predicano di essere accomunate dal metodo, che si asserisce essere scientifico perché depurato dalla storia e dalle ideologie. Perciò se ne accredita anche la neutralità. E però l’asserita neutralità della scienza giuridica non toglie, ed anzi implica, che il giurista si rivolga alla pratica e sia impegnato civilmente e nella politica (si teorizza anzi che compito del giurista sia quello di proporsi come legislatore, per incidere nel sociale). Queste linee generali di emersione della scienza giuridica vengono in particolare confrontate attraverso le figure di sei grandi giuristi nella loro formazione giovanile, considerati appunto ciascuno nel rispettivo specialismo disciplinare e nell’unità del metodo (Asquini, Betti, Calamandrei, Jemolo, Mossa, Vassalli).
Mapping the history of codification
Authors: Halpérin Jean Louis
Published: November 2018

Bentham has defended the idea of a general codification as a “map of the law” that could allow the comparison between the laws of different nations. This essay aims to use this relationship about the ideas of codifying the law and mapping the laws to think about the possibility of mapping the history of codification, taking as its point of departure the writing specialized codes - not only the civil codes. Mapping can be a means to deal with the relationships between the countries adopting a code, the opportunity to consider the relationships between the codes and the creation of new States, the national processes of unification, the adoption, the political and social revolutions and ruptures. Also, it will try to make correspondences between these phenomena in order to construct tables that could be represented through future maps.
O Código Civil, a globalização e os novos contornos do Direito Privado
Authors: Amaral Junior Alberto do
Published: November 2018

Este artigo investiga como os efeitos da globalização operam sobre o Código Civil, assim como o modo em que ela reverbera sobre o direito privado. O tema será analisado a partir da experiência brasileira, com destaque às particularidades evidenciadas em um país em desenvolvimento, diferenciando-se da forma em que se apresenta nos países europeus. O estudo busca apontar como o fenômeno da globalização contribui para a experiência de organizar o direito privado em códigos, de forma a colaborar para a solução adequada dos conflitos sociais.
Compra e venda no Código Visigótico
Authors: Ferreira Patrícia Cândido Alves
Published: November 2018

Este artigo analisa o contrato de compra e venda no Código Visigótico, o monumento legislativo mais notável elaborado pelos visigodos, promulgado em 654 por Recesvindo. À luz do referido Código, o estudo examina o desenvolvimento da compra e venda com base em suas características mais importantes (por exemplo, preço, transferência de domínio, escritura, prova testemunhal, fiança, arras e proibição de venda de coisa alheia ou em litígio).
Censura
Authors: Martins Sandra Regina Carvalho
Published: November 2018

A censura deve ser entendida como a ação governamental, de ordem prévia, sobre o conteúdo de uma mensagem, realizada por funcionário público denominado censor. Após a Constituição da República Federativa do Brasil de 1988, a censura é caracterizada como um verdadeiro ilícito constitucional, sendo ato injusto, arbitrário e discriminatório. Porém, nem sempre foi assim, o que pode ser verificado no breve histórico das Constituições e legislações brasileiras a partir de 1824. Importante ressaltar que a liberdade de expressão e o direito à vida privada, à intimidade, ao segredo e à imagem devem ser sopesados no caso concreto, não cabendo aludir-se à censura nestes casos.
A universalização do primado da norma:
Authors: Andrade Luiz Fernando Schaefer
Published: November 2018

Este artigo analisa, à luz do enfoque antropológico, o alcance das principais categorias desenvolvidas pela teoria pura do direito de Hans Kelsen. Mediante o desenvolvimento de aportes da antropologia jurídica e política, sobretudo com esteio no pensamento de Pierre Clastres, é possível identificar as raízes da teoria de Kelsen num contexto político, jurídico e cosmogônico em particular (o ocidental moderno), bem como as suas limitações para descrever a regulação jurídica no âmbito de outros contextos sociais. Dessa maneira, o artigo enfatiza o risco de uma mobilização acrítica da teoria pura do direito implicar a naturalização de um obstáculo epistemológico: a universalização do primado da norma.
Desafios da administração carcerária:
Authors: Pignatari Leonardo Thomaz
Published: November 2018

A preocupação com a formulação e execução de políticas públicas é objeto de estudos realizados em diversas áreas do Direito, reforçando a importância de se discutir a adoção de mecanismos financeiros, sociais e operacionais que assegurem a efetividade no atendimento dos direitos fundamentais, insculpidos na Constituição Federal de 1988. Dentro desta nova tendência de produção científica, exsurge a necessidade de se analisar a administração penitenciária brasileira, a qual passa por enormes dificuldades estruturais e de gestão que atestam as mazelas sociais em nosso país. A crise do sistema prisional desencadeou uma série de rebeliões em diversas penitenciárias nacionais no final do ano passado, fato que intensifica a emergência em olharmos com mais atenção para esta política pública. Nesse sentido, o presente trabalho pretende fornecer uma visão cuidadosa sobre a situação do sistema penitenciário por meio de um importante mecanismo financeiro: o Fundo Penitenciário Nacional, que é subutilizado pelo governo brasileiro por frequentes e injustificados contingenciamentos.
Missão do Direito Internacional no mundo pós-moderno -- reflexão pelos 190 anos do Direito Internacional nas Arcadas
Authors: Casella Paulo Borba
Published: November 2018

Desde o início, em março de 1828, o Direito Internacional tem sido ensinado, sem interrupção, na Faculdade de Direito de São Paulo, como então se chamava; mais do que nunca, o Direito Internacional tem papel a cumprir na formação dos profissionais do direito e na busca da inserção competitiva do Brasil.
Usucapião no Código Civil brasileiro:
Authors: Ferreira Gilson
Published: November 2018

O objetivo deste artigo é apresentar uma análise crítica do ponto de vista dogmático à estruturação de uma nova modalidade de usucapião instaurada na ordem civil com a edição da Lei n. 12.424, de 2011. Do ponto de vista metodológico, fez-se uma análise do instituto da usucapião de uma perspectiva histórico-social para possibilitar de um lado, a compreensão de suas bases romanísticas e de outro, a forma como se deu a sua recepção no direito moderno, durante o processo de codificação brasileira tanto de 1916 quanto de 2002; em seguida, contrapôs-se, criticamente, a modalidade recém-instituída de usucapião, com os paradigmas assentados na legislação codificada, que se renovaram com as sucessivas conformações do Estado Social e Democrático no Brasil. Como resultado da pesquisa bibliográfica realizada, constata-se, para além de uma ruptura abrupta com o paradigma oitocentista da usucapião e dos contornos sistêmicos do instituto, um crescente deslocamento da dimensão social da posse para o primeiro plano dos Direitos Reais, implicando-a como uma via a ser percorrida para assegurar a eficácia do direito social de moradia articulado com a proteção integral da família. Por fim, a relevância dos resultados apresentados reside na possibilidade que se abre de, criticamente, o instituto poder ser compreendido de tal maneira que nele se harmonizem de um lado, o direito de propriedade e o direito à propriedade, assim como se assegure a plenitude da proteção ao direito social de moradia, ainda que alcançado, reflexamente, pela proteção à família.
Evaluation of the Quality of Precipitation Products: A Case Study Using WRF and IMERG Data over the Central United States
Authors: Zhang Jiaying , Lin Liao-Fan , Bras Rafael L.
Published: November 2018

Hydrological applications rely on the availability and quality of precipitation products, especially model- and satellite-based products for use in areas without ground measurements. It is known that the quality of model- and satellite-based precipitation products is complementary: model-based products exhibit high quality during cold seasons while satellite-based products are better during warm seasons. To explore the complementary behavior of the quality of the precipitation products, this study uses 2-m air temperature as auxiliary information to evaluate high-resolution (0.1°/hourly) precipitation estimates from the Weather Research and Forecasting (WRF) Model and from the version 5 Integrated Multisatellite Retrievals for GPM (IMERG) algorithm (i.e., early and final runs). The products are evaluated relative to the reference NCEP Stage IV precipitation estimates over the central United States during August 2015–July 2017. Results show that the IMERG final-run estimates are nearly unbiased, while the IMERG early-run and the WRF estimates are positively biased. The WRF estimates exhibit high correlations with the reference data when the temperature falls below 280 K. The IMERG estimates, both early and final runs, do so when the temperature exceeds 280 K. Moreover, the complementary behavior of the WRF and the IMERG products conditioned on air temperature does not vary with either season or location.
Observations of Large-Amplitude Mode-2 Nonlinear Internal Waves on the Australian North West Shelf
Authors: Rayson Matthew D. , Jones Nicole L. , Ivey Gregory N.
Published: November 2018

Large-amplitude mode-2 nonlinear internal waves were observed in 250-m-deep water on the Australian North West shelf. Wave amplitudes were derived from temperature measurements using three through-the-water-column moorings spaced 600 m apart in a triangular configuration. The moorings were deployed for 2 months during the transition period between the tropical monsoon and the dry season. The site had a 25–30-m-amplitude mode-1 internal tide that essentially followed the spring–neap tidal cycle. Regular mode-2 nonlinear wave trains with amplitudes exceeding 25 m, with the largest event exceeding 50 m, were also observed at the site. Overturning was observed during several mode-2 events, and the relatively high wave Froude number and steepness (0.15) suggested kinematic (convective) instability was likely to be the driving mechanism. The presence of the mode-2 waves was not correlated with the tidal forcing but rather occurred when the nonlinear steepening length scale was smaller than the distance from the generation region to the observation site. This steepening length scale is inversely proportional to the nonlinear parameter in the Korteweg–de Vries equation, and it varied by at least one order of magnitude under the evolving background thermal stratification over the observation period. Despite the complexity of the internal waves in the region, the nonlinear steepening length was shown to be a reliable indicator for the formation of large-amplitude mode-2 waves and the rarer occurrence of mode-1 large-amplitude waves. A local mode-2 generation mechanism caused by a beam interacting with a pycnocline is demonstrated using a fully nonlinear numerical solution.
Aliased Tidal Variability in Mesoscale Sea Level Anomaly Maps
Authors: Zaron Edward D. , Ray Richard D.
Published: November 2018

Sea level anomaly (SLA) maps are routinely produced by objective analysis of data from the constellation of satellite altimeter missions in operation since 1992. Beginning in 2014, changes in the Data Unification and Altimeter Combination System (DUACS) used to create the SLA maps resulted in improved spatial resolution of mesoscale variability, but it also increased the levels of aliased tidal variability compared to the methodology employed prior to 2014. The present work investigates the magnitude and spatial distribution of these tidal signals, which are typically smaller than 1 cm in the open ocean but can reach tens of centimeters in the coastal ocean. In the open ocean, the signals are caused by a combination of phase-locked and phase-variable baroclinic tides. In the coastal ocean, the signals are a combination of aliased high-frequency nontidal variability and aliased variability caused by erroneous tidal corrections applied to the along-track altimetry prior to objective analysis. Several low-pass and bandpass filters are implemented to reduce the tidal signals in the mapped SLA, and independent tide gauge data are used to provide an objective assessment of the performance of the filters. The filter that attenuates both the small-scale (less than 200 km) and the high-frequency (period shorter than 108 days) components of SLA removes aliased baroclinic tidal variability and improves the accuracy of tidal analysis in the open ocean while also performing acceptably in the coastal ocean.
Who Buys What? Life's Study of Consumer Expenditures
Authors: Ostheimer Richard H.
Published: November 2018

An extensive survey of consumer spending during 1956 has just been completed by LIFE magazine. Conducted by Alfred Politz Research, Inc., detailed expenditures on all goods and services were collected from a nationwide probability sample of 10,243 households. The first volume of a series entitled “The LIFE Study of Consumer Expenditures” covers total spending on major categories and on fifty-seven selected product groups.

In describing the markets for consumer goods and services, the report shows what share of the total dollars spent in each market were accounted for by households of various types—defined by such characteristics related to consumption as income, stage in the life cycle, and occupation. These data, combined with projections regarding household characteristics, have significant implications about future demand.
The Forum…: Is Reilly's Law of Retail Gravitation Always True?
Authors: Jung Allen F.
Published: November 2018

This note presents some information which does not agree with Reilly's law of retail gravitation. The residents of Columbia, Missouri, showed no preference for patronizing the merchants of St. Louis, Missouri, rather than those of Kansas City, Missouri, although according to this law they should have favored the St. Louis merchants by a substantial margin.
The Death and Burial of “Sick” Products
Authors: Alexander R. S.
Published: November 2018

Products, like men, are mortal. They flourish for a time, then decline and die.

While the death of a man is catastrophic in the sense that it occurs at a specific point in time, that of a product tends to be an indefinite process that may continue until its last user forgets that it ever existed and so will no longer try to buy it.

Professor R. S. Alexander presents a thoughtful and practical plan for selecting products for elimination; gathering information about them; making decisions about them; and, if necessary, removing the doomed products from the line.
Jesting Propensities to Shop
Authors: Bucklin Louis P.
Published: November 2018

Is the consumer a rational being who shops as long as he finds the value of the information so secured to be greater than its cost? A good deal of the literature in marketing might indicate that this is so. But this hypothesis has never been subjected to extensive empirical test.

This is why this report on a research project dealing with shopping behavior is of considerable interest.
Market Segmentation — A Response to Retail Innovation
Authors: Appel David L.
Published: November 2018

Innovative institutions generally disrupt existing patterns of market segmentation. However, little is known about the market segments responsive to and responsible for the success of innovative institutions. This article indicates the extent to which market segmentation occurred in response to an institutional innovation in food retailing, and reports the identifying characteristics of the innovative market segment.
Marketing Education: A Guide to Consumerism
Authors: Day George S. , Aaker David A.
Published: November 2018

What is consumerism, where did it come from, and where is it going? These are difficult questions at a time when the scope of consumerism is broadening rapidly. The authors emphasize market and societal problems that underlie the recent upsurge of interest in consumerism. Their analysis of causal factors provides the basis for projections of the future of consumerism.
Marketing Notes and Communications: Product Perception: An Important Variable in Price Strategy
Authors: Lambert Zarrel V.
Published: November 2018

Only limited research has focused on developing a taxonomy to distinguish products that may have reverse sloping demand functions from those with conventional demand curves. Findings in this article suggest that preferences for higher prices within a product line are related to consumer perception of product-specific characteristics.
Premiums—Forgotten by Theory
Authors: Seipel Carl-Magnus
Published: November 2018

Marketing theory has not focused much attention on the use of premiums. This article attempts to define and identify elements of behavioral theory relevant to the problem of premium effects. An experimental premium offer was utilized with Stockholm housewives to produce the intriguing results presented in this study.
How Many Scales and how many Categories shall we use in Consumer Research?—A Comment
Authors: Benson Purnell H.
Published: November 2018

The author questions the procedure and the advice given researchers in a previously published analysis of simulated data.
A Rejoinder to “Comments on ‘Race, Alienation and Consumerism'”
Authors: Pruden Henry O. , Longman Douglas S. , Shuptrine F. Kelly
Published: November 2018

The authors offer a rejoinder to Landon and Lundstrom's comment on the Pruden and Longman article “Race, Alienation and Consumerism.”
Price-Cost Punning
Authors: Fogg C. Davis , Kohnken Kent H.
Published: November 2018

Manufacturing and marketing equally share the responsibility of producing acceptable profits by effectively managing the product line price-cost structure. Marketing is responsible for establishing the firm marketing and pricing strategy and establishing reasonable long-range cost goals. Manufacturing is responsible for achieving these goals. The most successful firms will aggressively manage the price-cost structure rather than let it evolve in response to competitive pressures or as a result of normal cost reduction or process improvement efforts. This article presents a systematic process for effectively establishing price-cost goals in the context of long-range marketing strategy, and the firm's relative competitive strengths.
Book Review
Authors: Capon Noel , Mauser Gary
Published: November 2018

A REVIEW OF NONPROFIT MARKETING TEXTS: Cases in Public and Nonprofit Marketing By Christopher H. Lovelock and Charles B. Weinberg (Palo Alto, CA: The Scientific Press, 1977, 220 pp., $14.50)

Readings in Public and Nonprofit Marketing By Christopher H. Lovelock and Charles B. Weinberg (Palo Alto, CA: The Scientific Press, 1978, 304 pp., $14.50)

Marketing for Nonprofit Organizations, 2nd Edition By Philip Kotler (Englewood Cliffs, NJ: Prentice-Hall, 1982, 528 pp., $23.95)

Cases and Readings in Nonprofit Marketing By Philip Kotler, O. C. Ferrell and Charles W. Lamb, Jr. (Englewood Cliffs, NJ: Prentice-Hall, 1982, 480 pp., $14.95)

Marketing for Nonprofit Organizations By David L. Rados (Boston, MA: Auburn House, 1981, 572 pp., $24.95)
Evaluation of Total Survey Error
Authors: Brown Rex V.
Published: November 2018

The evaluation of total error in survey findings is largely neglected. Confidence intervals and other common tools deal only with random and occasionally other limited errors. This article presents a new method by which market researchers and clients can interpret their information and judgment about all survey errors.
Savings and Loans in New Submarkets: Search for Predictive Factors
Authors: Martin Preston
Published: November 2018

What are the predictive factors related to savings inflows in new savings and loan offices? Analysis of a sample of southern California offices reveals the importance of growth and the promotional aggressiveness of existing competitors in submarkets as predictive factors. The analysis casts doubt on the reliability of static measures such as population, average income, and savings penetration.
Linear Programming and Media Selection: A Comment
Authors: Stasch Stanley F.
Published: November 2018

Because efficient media selection is a complex process, and because media costs are essentially linear, the most promising technique for media selection is linear programming. To improve its usefulness, it will first be necessary to collect more detailed readership data and to utilize more realistic restraints.
Testing a New Corporate Name
Authors: Heaton Eugene E.
Published: November 2018

Research on new corporate or brand names—when it is done at all—frequently measures only overall preference for one name over another. With such an approach, other important criteria such as distinctiveness, memorability, idea content and product-line compatibility may not receive sufficient research attention, even though they may be prime determinants of a new name's effectiveness. This article presents a case study of research on a new corporate name in which a variety of techniques were used to study the factors that are sometimes bypassed in name-testing research.
The Development of Brand Loyalty: An Experimental Study
Authors: Mcconnell J. Douglas
Published: November 2018

A field experiment with a factorial design showed that consumers developed preferences for three brands of a physically homogeneous product (beer), identical except for brand name and price. With price used as a cue to brand quality and time measured by total purchase trials, strength of brand loyalty could be explained by perceived quality and a time trend.
Personality Variables and the Consumer Decision Process
Authors: Brody Robert P. , Cunningham Scott M.
Published: November 2018

This article suggests that personality variables should only differ for brand choice among people who see high-performance risk in the product. This theory suggests the hypothesis that personality variables should be more efficient discriminators the greater the purchasers’ loyalty. Data on regular coffee support this hypothesis.
Elasticity of Product Bias
Authors: Schooler Robert D. , Wildt Albert R.
Published: November 2018

This article establishes the concept and measure of the elasticity of product bias. It demonstrates that, for most consumers, the effect of product bias on the selection decision between similar, alternative domestic and foreign goods can be offset by manipulation of the price differential.
Dimensions of Supermarket Choice Patterns
Authors: Farley John U.
Published: November 2018

Interrelated measures of families’ shopping activity, supermarket choice behavior, and demographic characteristics are factor analyzed for two succeeding periods. The analysis discusses interpretable dimensions of shopping behavior and stability of the structure over time.
International Market Analysis
Authors: Moyer Reed
Published: November 2018

Market researchers analyzing underdeveloped countries’ markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations. This article indicates techniques that may be useful in doing the job without the analyst incurring inordinate expense.
Semantic Properties of Selected Evaluation Adjectives
Authors: Myers James H. , Warner W. Gregory
Published: November 2018

This article presents a methodology for determining the psychological meaning to respondents of several commonly used adjectives for evaluating products and advertisements. It also includes an inventory of these items scaled for immediate use.
Brand Choice Behavior as a Function of Information Load
Authors: Jacoby Jacob , Speller Donald E. , Kohn Carol A.
Published: November 2018

A currently popular position among consumer advocates and many public policy makers is that more product information is better. A 3 (number of brands) × 3 (number of items of information per brand) factorial experiment which tested this contention revealed that, while consumers do feel more satisfied and less confused, they actually make poorer purchase decisions with more information.
A Comparison of Alternative Procedures for Collecting Consumer Expenditure Data for Frequently Purchased Products
Authors: Sudman Seymour , Ferber Robert
Published: November 2018

This pilot study on alternative means of obtaining consumer expenditure data finds that compensation clearly increased both the level of cooperation and expenditures reported, that government versus university auspices does not make much difference, and that diaries seem to yield more complete and accurate information than telephone procedures, although the latter approach may be very useful for supplementary purposes.
Integrating word status for joint detection of sentiment and aspect in reviews
Authors: Bagheri Ayoub
Published: November 2018

A crucial task in sentiment analysis is aspect detection: the step of selecting the aspects on which opinions are expressed. This step anticipates the step of determining whether the opinions on aspects are positive or negative. This article proposes a novel probabilistic generative topic model for aspect-based sentiment analysis which is able to discover the latent structure of a large collection of review documents. The proposed joint sentiment-aspect detection model (SAM) is a generative topic model that incorporates the structure of review sentences for detecting aspects and sentiments simultaneously. The intuitions behind the SAM are that from generating documents by latent single- and multi-word topics, modelling the word distribution for each topic and learning of the prior distribution over topics in sentences of documents. SAM introduces word status so that the model can decide when to sample from a bigram distribution or a unigram distribution and integrates all these components into one combined model for aspect-based sentiment analysis. We evaluate SAM both qualitatively and quantitatively to show that the model is indeed able to perform the task effectively and improves significantly over standard joint sentiment-aspect models. The proposed model can easily be transformed between domains or languages and can detect the polarity of text data at various levels. However, for the quantitative analysis, we mainly focus on presenting the results for the document-level sentiment classification.
The case for morphophonological intervention: Evidence from a Greek-speaking child with speech difficulties
Authors: Geronikou Eleftheria , Vance Maggie , Wells Bill , Thomson Jenny
Published: November 2018

Intervention with children with speech and language difficulties has been proven beneficial compared with no treatment yet, knowing what type of intervention to provide remains a challenge. Studies of English-speaking children indicate that intervention targeting the production of morphological targets may have a positive effect on phonological aspects and vice versa. However, studies have not reported on generalization effects to untreated morphemes and little is yet known about morphological intervention in the context of a highly inflected language. The purpose of the current intervention case study was to investigate the effect of intervention in relation to phonological and morphological targets in Greek, a language characterized by complex inflectional morphology. A single subject research design was used with pre- and post-intervention assessment carried out. The participant was a four-year-old Greek-speaking boy with speech difficulties. The production of /s/, a phoneme used in multiple phonological and morphological contexts was targeted with alternating focus of intervention between phonological and morphological targets. Assessment took place at two levels: macro-assessment to monitor broad changes in speech; micro-assessment to measure therapy-specific changes in the production of treated targets and generalization to untreated targets and control items. There were four phases of intervention with a total of 24 hours of therapy. Significant improvement in performance accuracy was found between assessment scores immediately pre- and post-intervention. Intervention targeting the production of a phoneme in the word stem was not sufficient to accomplish the accurate production of morphemes requiring the same phoneme; intervention directly targeting morphemes was successful. Within-domain generalization was observed in both domains. Improved naming accuracy was observed post-intervention that was maintained at follow-up. The present study supports the case for morphophonological intervention. Morphological elements should be addressed in a comprehensive intervention for speech sound disorders.
Is dry heat treatment (fluidotherapy) effective in improving hand function in patients with rheumatoid arthritis? A randomized controlled trial
Authors: Erdinç Gündüz Nihan , Erdem Didem , Kızıl Ramazan , Solmaz Dilek , Önen Fatoş , Ellidokuz Hülya , Gülbahar Selmin
Published: November 2018

Objective:

To evaluate the efficacy of dry heat treatment (fluidotherapy) in improving hand function in patients with rheumatoid arthritis.

Design:

Prospective randomized controlled trial.

Setting:

Departments of Physical Medicine and Rehabilitation and Rheumatology in a university hospital.

Subjects:

Patients with rheumatoid arthritis.

Interventions:

All patients were randomly divided into two groups. Group 1 underwent dry heat treatment (fluidotherapy) and Group 2 was a control group. Patients in both groups participated in a joint protection and exercise program.

Main measures:

Primary outcome measures were Health Assessment Questionnaire and Duruoz Hand Index. Secondary outcome measures were pain and stiffness, Grip Ability Test, Disease Activity Score-28, and grip strength. These assessments were performed at the hospital at baseline, week 3, and week 12.

Results:

A total of 93 participants were allocated to Group 1 ( n = 47) and Group 2 ( n = 46). The mean age of these groups was 54.19 ± 11.15 years and 53.00 ± 10.15 years, respectively ( P = 0.592). At baseline, there were no significant differences between the groups in any parameter except significantly poorer Health Assessment Questionnaire score in Group 1 ( P = 0.007). At week 3, there were no significant differences between the groups in any of the parameters ( P > 0.005). At week 12, Duruoz Hand Index scores were significantly better in Group 2 ( P = 0.039).

Conclusion:

Dry heat treatment (fluidotherapy) was not effective in improving hand function in patients with rheumatoid arthritis. Moreover, no positive effect on any other clinical parameters was observed.
Fluctuation, invisibility, fatigue – the barriers to maintaining employment with systemic lupus erythematosus: results of an online survey
Authors: Booth S , Price E , Walker E
Published: November 2018

Objectives

Systemic lupus erythematosus (SLE) is associated with high levels of workplace disability and unemployment. The objective of this study was to understand the reasons for this and to describe the barriers and facilitators of employment identified by people with SLE to develop appropriate solutions. Unemployment, as well as unsuitable work, has adverse health outcomes.

Methods

Adults with SLE completed a UK-specific online survey, through the LUPUS UK website, designed to find out more about the difficulties and successes that people with SLE have in maintaining employment. The survey was predominantly qualitative, to understand participants’ employment experiences to generate possible solutions.

Results

Three hundred and ninety-three people gave detailed responses to the survey within eight weeks. Every respondent reported a detrimental effect of SLE on their ability to work: 40.45% had left employment because of it. The themes of concern to respondents were unambiguous: (i) the difficulties of working (and career damage) with SLE, (ii) fear and anxiety overshadowing work/family life, (iii) the greater potential to remain in some employment or stay in full employment when modifications of work pattern and support from management and colleagues were available. SLE-related fatigue, its invisibility and fluctuating nature were felt to be the main barriers to maintaining employment. Numerous respondents could work only part-time and anxiety was high regarding their future ability to continue working. Many had taken substantial pay reductions and refused offered promotions to preserve their health. Distress due to loss of work and the benefits it brings were reported by every respondent who had left work.

Conclusion

SLE presents specific difficulties for maintaining employment – fatigue, fluctuation and invisibility – not addressed by current anti-discrimination legislation or currently available ‘reasonable adjustments’. This study demonstrates that (i) employment is an important area of concern for people with SLE, (ii) SLE has significant detrimental effects on individuals’ ability to participate and progress in employment, (iii) legislators and employers need information about SLE as invisibility and fluctuation cause hidden problems, and (iv) more data is needed to inform workplace adjustments if individual distress and societal loss of skills are to be addressed.
Strategies to Promote the Inclusion of Young Adults With Developmental Disabilities in Community-Based Health Studies
Authors: Vazquez Luz Maria , Khanlou Nazilla , Davidson Deborah , Aidarus Fatma
Published: November 2018

We discuss strategies to promote the inclusion of people with developmental disabilities (DDs) in qualitative community-based research studies. Strategies were applied in three projects conducted between 2012 and 2017 that addressed issues of socioeconomic challenges, discrimination, and exclusion of children and young adults with developmental disabilities (YADD). Strategies included partnership with community organizations; inclusion of YADD, family caregivers (FCs), and service providers in advisory committees (ACs); and strategies to accommodate YADD. As part of our contribution, we discuss issues of invisibility and exclusion of individuals with DDs who have “low” functioning capacities. There is a need to review studies sampling inclusion criteria as they may constitute a barrier for participation. Preference for sampling “high” functioning individuals may reinforce exclusion in research, and replicate broader patterns of socioeconomic exclusion of individuals with disabilities. Our discussion of inclusive research is informed by critical disability studies and the underlying principle “nothing about us without us.”
Evaluation of Targeted Pharmacist Interventions to Reduce Length of Stay in an Acute Care Practice Model
Authors: Leary Mary-Haston , Morbitzer Kathryn , Walston Bobbi Jo , Clark Stephen , Kaplan Jenna , Waldron Kayla , Valgus John , Falato Chris , Amerine Lindsey
Published: November 2018

Background: Despite widespread recognition of the need for innovative pharmacy practice approaches, the development and implementation of value-based outcomes remains difficult to achieve. Furthermore, gaps in the literature persist because the majority of available literature is retrospective in nature and describes only the clinical impact of pharmacists’ interventions. Objective: Length of stay (LOS) is a clinical outcome metric used to represent efficiency in health care. The objective of this study was to evaluate the impact of pharmacist-driven interventions on LOS in the acute care setting. Methods: A separate samples pretest-posttest design was utilized to compare the effect of pharmacist interventions across 3 practice areas (medicine, hematology/oncology, and pediatrics). Two time periods were evaluated: preimplementation (PRE) and a pilot period, postimplementation of interventions (POST). Interventions included targeted discharge services, such as discharge prescription writing (with provider cosignature). Participating pharmacists completed semistructured interviews following the pilot. Results: A total of 924 patients (466 PRE and 458 POST) were included in the analysis. The median LOS decreased from 4.95 (interquartile range = 3.24-8.5) to 4.12 (2.21-7.96) days from the PRE versus POST groups, respectively ( P < 0.011). There was no difference in readmission rates between groups (21% vs 19.1%, P = 0.7). Interviews revealed several themes, including positive impact on professional development. Conclusion and Relevance: This pilot study demonstrated the ability of pharmacist interventions to reduce LOS. Pharmacists identified time as the primary barrier and acknowledged the importance of leaders prioritizing pharmacists’ responsibilities. This study is novel in targeting LOS, providing a value-based outcome for clinical pharmacy services.
Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination
Authors: Shoham Aviv
Published: November 2018

This article examines a comprehensive list of environmental conditions that affect the decision to standardize, as well as the relationship of strategy standardization and planning with static (present year) and change over time (five years) export performance. Determinants of standardization include country image, competitors’ similarity, competitive position similarity, physical market environment, legal environment, governmental influences, and media similarity, and standardization of strategy determines export performance. Research hypotheses are tested by data generated from a mail survey in Israel, and the findings are used to generate research and managerial implications.
Executive Insights: International Marketing—Avoiding the Seven Deadly Traps
Authors: Simmonds Kenneth
Published: November 2018

When firms expand beyond single market boundaries, problems grow exponentially. Poor selection of markets, underestimation of competitors, misunderstanding of customer differences, and entry at the wrong price are all common pitfalls. So, too, are the failure to contemplate what expansion within any one market will imply and the choice of inappropriate partners.
Executive Insights: Global Business Exchanges—Similarities and Differences around the World
Authors: Schuster Camille P. , Copeland Michael J.
Published: November 2018

Because cultures differ at a fundamental level, the knowledge, experience, and ability to conduct business successfully in one culture does not necessarily transfer to another. Learning and mastering the cultural nuances of every cultural group in the world is an ideal goal in the global marketplace, but not a realistic one. The Culture Classification Model examines cultural differences from a broad behavioral perspective and provides a framework for comparisons across groups. Each business exchange will be unique and may deviate from this model, but it provides a starting point when preparing for a business exchange with someone from another culture.
Work Value Differentiation and Profile Elevation: What Do They Predict?
Authors: Chi Jinhao , Leuty Melanie E. , Bullock-Yowell Emily , Dahlen Eric R.
Published: November 2018

The current study examined work value differentiation and profile elevation (PE). Using a sample of 251 college students who provided data on the O*NET Work Importance Profiler online, it was found that (1) when differentiation of work values was calculated using three indices (i.e., high–low differentiation, Iachan differentiation, and variance differentiation), only Iachan differentiation positively related to indecision; (2) none of the three indices of differentiation related to career maturity; (3) work value PE positively related to extraversion and openness and negatively related to depressive symptoms and career indecision but was unrelated to career certainty and neuroticism; and (4) work value PE moderated the relationship between Iachan differentiation and career indecision. The findings from this study have valuable implications for both vocational counselors and clients and should help to improve the utility of individuals’ work values results.