bluuebunny/crossref_metadata_2025 huggingface dataset:
IMPLEMENTATION OF CORPORATE MOTIVATION SYSTEM AS A DIRECTION OF FORMATION OF AN EFFECTIVE MODEL OF ORGANIZATIONAL CULTURE
Authors: VEDERNIKOV Mykhailo , VOLIANSKA-SAVCHUK Lesia , ZELENA Maria , CHERNUSHKINA Oksana , HORBATIUK Oleksandr ,   Khmelnytskyi National University
Published: July 2022

The article analyzes the organizational culture as one of the important factors in the successful operation of the enterprise. The development of organizational culture ensures the harmonization of social and economic factors, increases the stability and competitiveness of the enterprise. A number of meaningful characteristics inherent in any organizational culture are considered. A detailed assessment of the level of corporate culture is based on the formation of a system of indicators that characterize this culture. In order to assess the level of corporate culture, expert research methods are used, which allow to give promising assessments of qualitatively new processes and phenomena that have not previously occurred in public life and about which, of course, there is no statistical information. The urgency of introduction of modern motivational technologies is considered. The experience of introduction of motivation system on key indicators at the enterprise is analyzed. The advantages of the motivation system based on the assessment of goals and KPI are determined.
INFORMATION TECHNOLOGIES IN ACCOUNTING AND AUDIT
Authors: KUDLAI Albina , BELOZERTSEV Vasil’ ,   Oles Honchar Dnipro National University
Published: July 2022

Each company operates to maximize profits, so the main task is to reduce costs, which can be achieved by reducing production costs, increasing staff productivity, increasing control over the level of costs and more. Among these methods, the most effective over the years is the automation of accounting. Accounting is a complex system that requires accuracy, timeliness, thoroughness, analysis and planning. The purpose of the article is to determine the need for the introduction of information technology in the organization of accounting and auditing; comparison of computer programs. The research is based on methods of economic theory, dialectical method of scientific knowledge and general scientific methods of knowledge: methods of theoretical generalization, analysis and synthesis. The study conducted research on the need for the introduction of information technology in the work of accountants and auditors. The positive and negative consequences of the implementation of automated programs were considered. The article compares computer programs of accounting and auditing. We have come to the conclusion that all programs have both disadvantages and advantages. Therefore, business leaders must decide on the program that is most optimal for their business activities, and auditors – with a program that will ensure effective audit.
EFFECTIVENESS ENSURING OF PRIVATE MEDICAL INSTITUTIONS
Authors:   Odessa National Economic University, КUKLINOVA Tеtіана
Published: July 2022

The study shows the importance а health care sector in Ukraine in the context of the pandemic Covid-19. The paper presents the results of study of the of medical services effectiveness. The object of research is an identification the features of the functioning of medical institutions in the conditions of the pandemic Covid-19 in Ukraine and recommendations for improving their effectiveness development. Main problems of health care sector are defined. The main features of medical institutions in Ukraine have been revealed in the work. The study deals with the key aspects of medical institutions functioning. The paper shows the importance of improving the efficiency of medical institutions. The private medical institutions complex characteristic in Ukraine are described on the basis of a detailed analysis of the problems. The results also showed the importance of private medical institutions. The study identified the requirements for them. The specificity of medical institutions in Ukraine analyzed in Ukraine. The paper deals with problems of the stimulation medical staff in Ukraine. General and specific problems for medical institutions effective development have been examined. The paper shows an effectiveness concerning the private healthcare systems in Ukraine. The study illustrates the importance of improving the efficiency of medical institutions. Proposals for healthcare systems in Ukraine are developed. The key aspects and directions of their functioning are analyzed due to the analysis of problems in Ukraine.The healthcare systems’ efficiencies recommendations is proved. This study deals foreign experience in reforming medical sector for improving its efficiency. The effective private medical services to the population in Ukraine has been shown in the presented work.
CURRENT TRENDS IN THE DEVELOPMENT OF SERVICES IN UKRAINE
Authors: ANHELKO Iryna , SAMOTIY Nataliia ,   Institute of Enterprise and Advanced Technologies «Lviv Polytechnic» National University, LEKH Halyna ,   National Forestry University of Ukraine
Published: July 2022

The article highlights the features and trends in the development of services in Ukraine. The structure of volumes of sold services in the context of economic activities and individual consumer groups is analyzed. It is determined that despite the socio-economic instability in the country, the level of services in Ukraine remains quite high and dynamically positive. According to the analysis of the structure of the volume of sold services by spheres of economic activity, it was found that the largest share in the total volume of sold services falls on transport services, warehousing, postal and courier activities. At the same time, it was found that out of the total volume of services provided in Ukraine, only 20% are sold to the population. It is determined that the contribution of the services sector to the formation of the country’s GDP is quite significant. The largest share in the structure of GDP is occupied by wholesale and retail trade, repair of motor vehicles and motorcycles. It is proved that maintaining the share of services at a fairly high level in the structure of GDP in recent years is primarily a consequence of its «penetration» into virtually all economic activities. It is emphasized that in the modern economic space, services are provided not only by traditional service, but also by industrial entities. However, it is determined that the production process itself is impossible without the involvement of additional resources in the form of services, including design, research, preparation of technical documentation and more. It is established that in modern conditions the service sector in Ukraine, as well as the economy as a whole, suffers significant losses. It is generalized that in order to support the development of components of the service sector, which today suffer significant losses, it is necessary to solve a set of complex tasks that play a significant role and are necessary to minimize the economic consequences of the war in Ukraine. The implementation of the proposed measures will have a positive impact on the socio-economic development of the country.
TAX BURDEN OF DOMESTIC ENTERPRISES IN CONDITIONS OF MARTIAL LAW: METHODOLOGICAL ASPECT
Authors:   Khmelnytskyi National University, MATVIYCHUK Lesia , OLIINYK Larysa ,   Vasyl’ Stus Donetsk National University
Published: July 2022

The article investigates scientific approaches to determining the level of tax burden of the enterprise, proposes an author’s approach based on the determined tax burden on all taxes actually paid by the enterprise, takes into account the level of SSC payment, as well as the level of payment discipline and accounts payable. with a budget. It is determined that insufficient attention to the level of tax burden of the enterprise and determining its impact on key parameters of financial and economic activities deprives businesses of competitive advantages in an unstable market environment. Reducing the tax burden on business will increase the working capital of enterprises, the formation of additional resources to overcome the challenges that arise now, ie will allow businesses to work and you yourself to rebuild the economy. In the course of the research the changes of the tax legislation are analyzed and their influence on the level of tax burden of enterprises in the conditions of martial law is investigated. It is determined that along with the liberalization of tax legislation and reduction of tax pressure at the state level, it is expedient for business entities to optimize and regulate the tax burden by developing their own effective tax policy. The tax policy of enterprises should include: the choice of taxation system (general taxation system or simplified taxation system); determination of tax benefits and the possibility of their application at the enterprise; financial and economic transformation and diversification and changes in the tax burden of the enterprise (management of inventory balances; outsourcing of major and ancillary business processes; optimization of revenue and transfer parts of income to other legal entities or individuals – entrepreneurs who have less tax pressure; non-taxable resources such as repayable financial assistance, replenishment of authorized capital, leasing, profit generation in companies registered in jurisdictions with a more favorable tax system than Ukraine, in international transactions, provided the owner builds a chain of controlled transactions, etc.), as a whole for the enterprise (planning the amount of taxes, fees and mandatory payments in accordance with applicable regulations, rates and approved methods; modeling of tax bases for each individual tax or fee paid by the enterprise); development of a tax calendar; determining and evaluating the effectiveness of the developed tax policy and taxation system of the enterprise.
EVALUATION OF ECONOMIC EFFICIENCY OF INNOVATIVE WATER TREATMENT TECHNOLOGIES OF SWIMMING POOLS AND WATER PARKS
Authors:   Lviv Polytechnic National University, STRUTYNSKA Lesya
Published: July 2022

Typical processes of water purification and water treatment of water park pools are considered. The method of economic estimation of efficiency of their application is offered. The methodology is based on the introduction of a number of indicators of the quality of the water treatment process of calculating the coefficient of “efficiency criterion” of water treatment of swimming pools. The purpose of this study was to develop an innovative technology of electrolytic-cavitation water treatment for swimming pools and water parks and to create a method of comparative evaluation of the effectiveness of modern water treatment technologies. A new technological scheme of electrolytic-cavitation water purification of public water bodies is proposed. A mathematical dependence has been created, which allows to objectively assess the effectiveness of various methods of water treatment and purification using the proposed indicator called “efficiency criterion” It is established that the proposed method of electrolytic-cavitation water purification has the highest values of efficiency from the considered water purification processes. This method is based on an organic combination of the advantages of such physical methods as electrolytic and cavitation disinfection of organic and biological water pollutants. The degree of purification and disinfection provided by him reaches 97-98%.
NEUROMARKETING TECHNOLOGIES IN BRAND STRATEGY FORMATION: EPISEOOLOGICAL FUNDAMENTALS
Authors:   Western Ukrainian National University, DANYLYUK Anna
Published: July 2022

The purpose of this work is to analyze neuromarketing technologies and their application in the formation of brand strategy. Today, neuromarketing is a new area of marketing research based on neurobiology, psychology and marketing. This combination helps marketers to investigate how physiologically the human brain is affected by advertising, marketing strategy. Neuromarketing uses a variety of tools such as: electroencephalography, magnetic resonance imaging, functional magnetic resonance imaging, magnetic encephalography, iTracking, voice pitch analysis, facial recognition, skin galvanic response, positron emission tomography, positron emission tomography and other. These tools are used effectively in creating a brand strategy and advertising campaign, as they can learn about the intentions of customers, and as a result, the marketer can create a strong, favorable and positive brand image in the minds of buyers to activate emotions, which in turn lead before the purchase decision. Neuromarketing technologies take the formation of brand strategy to a new level, as they allow you to create marketing materials that find a response in the audience. Just as most consumers associate certain emotions and mental images with brands, they can create or spoil the impression of a product or campaign. During research, it was found that the success of a marketing strategy depends on forecasting demand and customer preferences. Therefore, most companies use neuromarketing to determine how people make decisions. A positive brand image activates the emotional brain, which transmits information to the rational brain, changing perceptions of it. Marketers need to create a strong and reliable image in the minds of target customers through marketing strategy. Therefore, if marketers use neuromarketing technologies, they will maximize the benefits and create a win-win situation for both parties.
THEORETICAL FUNDAMENTALS OF CREATIVE ECONOMICS RESEARCH
Authors: PANOVA Iryna , STEPENENKO Victroria ,   V. N. Karazin Kharkiv National University
Published: July 2022

The economic well-being and power of a country depend on a number of factors, including the availability of natural resources, a favorable geographical location relative to world trade routes, and a developed industry. However, today one of the most promising areas for the state economy is the development of the creative economy. It, as a phenomenon, emerged in the late twentieth century, and the XXI – was the beginning of the development and expansion of the concept. The cultural and creative industries operate in a complex business environment, where they are defined by standard provisions relating to business, as well as intellectual property rights, taxation and many other issues. Thus, the regulatory framework should promote the artistic development, provision and regulation of entrepreneurial activity, while encouraging and preserving the cultural diversity of the whole of Europe, including Ukraine. The cultural sector is constantly changing, this revolutionary phenomenon is caused by changes in digital security. In response to these changes, the issue of regulating the concept of creative industries arises, and therefore governments are increasingly needing to assess and implement the regulatory framework. Thus, further sustainable development of the creative sector of the economy will have a positive impact on job creation, increase corporate profits, increase incomes, develop infrastructure, increase the tourist attractiveness of destinations, increase the flow of foreign tourists and more. In addition, much of the creative and intellectual resources around the world are invested in culture. Human creativity, innovations and ideas, both at the individual and social levels, are the key factors in the industry and the real wealth of the state today.
UKRAINIAN POST-WAR MIRACLE: FROM PLAN TO IMPLEMENTATION
Authors:   Kyiv International University, OPANASIUK Vitalii
Published: July 2022

The article is devoted to the study of the experience of post-war reconstruction of Germany, South Korea, Israel, Spain, Italy, Japan in order to analytically select the most convenient tools for post-war reconstruction of Ukraine. Relevance of the problem. This is a great chance to turn to the development strategy of Ukraine. A mercy in your cherga will be brought to the point of arousal of the most important partners, to the fall of the spirit of the all-red, that, yak naslidok, to total stagnation. In addition, the relevance of this article is based on the idea that security, security strategy, and then other issues of state building and development should be primary. The economic sector must answer the question: what strategy of rebuilding Ukraine meets the national economic security interests? What is more important for Ukraine: restoration, reconstruction or reconstruction? What subjective new role should Ukraine begin to develop: niche, blockless, boutique economy or world deep specialization and integration? What competitive advantages should Ukraine increase and what gaps should be closed independently or in cooperation with the world? Mankind, unfortunately, has accumulated some experience of post-war development. Some countries, like North Korea, have done this very effectively, but not quickly and not on the first attempt. Some, like Germany, have discovered the “German economic postwar miracle” to the world, although it has lost for a time subjectivity in many areas in favor of the United States. Some countries, such as Israel and Japan, have also created an “economic miracle”, each country in its own way, but with unconditional help from the United States. The task for searching is to study and select the best experience and tools for restoring the state of Ukraine based on the experience of different countries that have passed this path. Research methods. The methodological and informational basis of the work are scientific works, materials of periodicals, Internet resources, normative legal acts.При проведенні дослідження використано методи структурно-логічного аналізу, порівняння та узагальнення. Own survey among 100 people of different professions, aged from 20 to 70 and balanced gender representation. The novelty lies in the very relevance of the study: after all, only martial law requires doing research and looking for a solution for the postwar period. The conclusions presented by this study cannot be over-innovative, but must be conservative, balanced and justified. Practical significance 10 deterministic conclusions-proposals that can be used by Ukraine in the post-war period are proposed.
ASSORTMENT PRICING IN THE FIELD OF MARKETING INNOVATION
Authors: ORLOV Oliver , RYSNYKH Evgenia , SAVCHENKO Olena ,   Khmelnytskyi National University
Published: July 2022

The modern world is in a period of rapid structural change that affects all spheres of life, and to survive in this competitive environment, companies must respond to these changes in a timely manner. Against the background of new requirements, the crisis of existing planning methods and especially pricing for new products is clearly visible. The article provides a critical analysis of assortment pricing, proves the unsuitability of traditional methods of managing changes in the range of products of enterprises under conditions of multi-item production. A new approach to solving this topical problem with the use of margin analysis tools is proposed. The article emphasizes that the impact of reduction (or increase) in prices for specific products on profitability and profitability can not be considered in isolation from the range and range of products in general for the enterprise. The authors believe that the main role in making decisions to reduce or increase prices for specific products is played by the coefficient of marginal profit. It is proved that assortment pricing can be implemented only with the help of a marginal approach, in which the break-even point is played by the break-even factor and the reliability margin. The proposed method of calculation has the character of direct influence, has no analogues in foreign and domestic literature and practice, does not require additional resources and time. The proposals themselves are very simple and have an internal logic.
BUDGET POLICY OF HYDROCARBON TRANSPORT ENTERPRISES IN THE FIELD OF DECARBONIZATION
Authors: HJRAL Liliana , VOITKIV Lyudmyla , DUB Sofiya , STEPANYUK Olga ,   Ivano-Frankivsk National Technical University of Oil and Gas, YAKUBYHYN Oleksandra ,   SE «Kalush CHP-new»
Published: July 2022

The socio-economic situation of each community, regions and the country as a whole, the implementation of functions and tasks of all authorities, the efficiency of public services and the effectiveness of all participants in the budget process depend on properly organized management of the budget process. The budget process is a continuous process of consistent action aimed at ensuring the sustainable functioning of the budget sector and funding other priority programs and activities. With the implementation of administrative-territorial reform and decentralization of power in Ukraine, the system of inter-budgetary relations and budget equalization in particular has changed. To strengthen the financial base of local budgets, the vector of regulation was shifted from equalization “by expenditure” to equalization “by income”. However, the introduction of a new system of financial equalization is associated with a number of risks. Ukraine’s oil and gas industry has always been one of the main budget-generators, but the activities of its enterprises are accompanied by the risks of man-made disasters, the consequences of which lead to greenhouse gas emissions. In this article, the authors emphasize the need to form a carbon tax as a compensator for the greenhouse effect and the formation of a quality socially responsible budget policy of enterprises that transport hydrocarbons. A brief overview of the principles and grounds of budget policy of Ukraine. An analysis of carbon pricing initiatives has been made. A list of determinants influencing the decarbonisation process is proposed, and carbon pricing should be based on economic and environmental assessments of man-made risks, as none of the available carbon pricing instruments in the world set the price at a level that would reduce global greenhouse gas emissions.
THE ROLE OF CORPORATE CULTURE IN THE FORMATION OF A NEW STRATEGY AND BUSINESS MODEL OF HOSPITALITY ENTERPRISES
Authors: KAPLINA Tatyana , KAPLINA Anna , KUSHCH Larisa , DUDNYK Svitlana ,   Higher Educational Institution of Ukoopspilka «Poltava University of Economics and Trade»
Published: July 2022

The purpose of the article is to summarize approaches of corporate culture and define its role as a strategic competitive advantage of the hospitality industry. The solution of the tasks set in the article is carried out with the help of the following general and special research methods: analysis, synthesis, systematization and generalization. According to the results of theoretical research, the concept of «corporate culture» is defined. The question of the influence of corporate culture on the competitiveness of the hotel enterprise is investigated. The realization of directions of corporate culture is considered on the example of the operating hotel. Guest feedback was analyzed, a profile program was built according to the main descriptors. Approaches to the essence of the concept of corporate culture and definition of its role as a strategic competitive advantage of the enterprise are generalized. The role of corporate culture in the field of hospitality is determined. Attention to optimizing the elements of corporate culture of the hotel enterprise is paid. The introduction of corporate culture standards in the management of the hospitality industry is established and it can become an element in the strategic management model in a chaotic environment that will protect the company from an increasingly unpredictable environment, especially in times of crisis. It is determined that the introduction of various strategic models of corporate culture will improve the organizational culture of the enterprise, creating additional benefits of the competitiveness of the enterprise in the service sector, highlighting it in a particularly attractive brand. The development of corporate culture is proved as the contributor to the success of the hospitality industry as it helps the hotel and restaurant industry to become competitive and efficient in the services market.
THE INFLUENCE OF THE RUSSIAN UKRAINIAN WAR ON GLOBAL AND DOMESTIC FOOD SUPPLY
Authors:   Uman National University of Horticulture, MUDRAK Ruslan
Published: July 2022

Under fictitious pretexts, Russia has unleashed an unprovoked war against Ukraine that is spreading beyond our country. One of the most tragic consequences of this war is the intensification of the global problem of hunger. Ukraine and Russia are among the leading suppliers of food to the global market – they account for 25.4% of world wheat exports and 17.6% of coarse grain. Forecasts of declining exports of their grain products have provoked an unprecedented rise in global food prices. The critical dependence of the global food market on Ukrainian agri-food exports has formed in the segment of sunflower oil – Ukraine accounts for almost 50% of the relevant market. As Ukraine’s share in the structure of global sunflower oil production is 30.6%, it is impossible to find a replacement in the short term. Together with the risks of sanctions restrictions on Russian exports, this led to an increase in world prices for sunflower oil from 1,700 to 2,250 dollars for 1 t. Many poor countries that are currently facing a catastrophic food shortage are buyers of Ukrainian grain products – until recently, Ukraine was the main supplier of wheat grain to Ethiopia, Lebanon and Pakistan. Ukraine has been a major supplier of corn grain to China – in 2021 it accounted for 78.3% of Chinese imports of these products. Blocking the export of Ukrainian corn threatens to reduce the number of pigs in China and reduce the production of relevant products. The resumption of Ukrainian agri-food exports in the previous volumes is possible only if the cessation of hostilities, the return of control over all ports and the unblocking of Azov and Black Sea civilian shipping. Because the possibilities of logistics of transport communications on land do not exceed 1 million tons of grain per month. There are grounds for restrained optimism about Ukraine’s domestic food security on the following basis: – the country has stocks of wheat, corn, sunflower oil, basic products for 3-5 years; – according to various forecasts in Ukraine this year is expected to produce cereals and legumes, technical and other crops in sufficient quantities for domestic food supply; – the forced sharp reduction in exports of Ukrainian grain products may lead to its redirection to the feeding of farm animals and increase meat production in areas where there is no fighting.
THE PROCESS OF FORMATION AND ASSESSMENT OF THE LEVEL OF CONSUMER LOYALTY ORGANIC PRODUCTS
Authors: SHARKO Vitalii , ANDRUSENKO Nadia , VASYLYSHYNA Olga ,   Vinnytsia Trade and Economic Institute of State University of Trade and Economic
Published: July 2022

The vast majority of domestic companies aim to retain customers. The question of the peculiarities of measuring and assessing the level of consumer loyalty to organic products remains insufficiently studied. Therefore, scientific and practical interest in this problem necessitates the development of a methodological platform for this process. The choice of evaluation criteria and interpretation of the obtained data are characterized by a certain complexity. Therefore, it is necessary to evaluate the retrospective experience of consumer interaction with the enterprise and its possible behavior in the future. Also, we should take into account the dynamic and nonlinear formation of loyalty, its propensity to be influenced by many factors that are related to both the characteristics of the consumer and the dynamic external environment. The aim of the study is to develop a combined methodology for assessing the level of consumer loyalty, which would provide complete and reliable data and would be suitable for practical activities. Theoretical and practical aspects of research of loyalty of consumers of organic products under modern conditions of strengthening of competition and globalization of the food market are investigated in the work. A combined method of assessing the level of consumer loyalty is presented, which would provide complete and reliable data and would be suitable for the practical activities of enterprises. The results of scientific research of this article will allow companies producing organic products to adjust their actions towards building long-term mutually beneficial relationships with consumers, and will be the key to achieving other goals directly or indirectly related to high customer loyalty.
ASSESSMENT IN THE SYSTEM OF ACCOUNTING SUPPORT OF NON-FINANCIAL ASSETS BUDGET MANAGERS
Authors:   Kyiv National Economic University named after Vadym Hetman, LARIKOVA Tatiana
Published: July 2022

The object of the study is the features of evaluation and revaluation in the accounting support of non-financial assets of budget managers. The problematic issues of the process of revaluation of groups of non-financial assets – fixed assets are specified, the peculiarities of reflection in the accounting system of revaluation or depreciation of non-financial assets are determined. The economic meaning of fair value as an important component of cost accounting in the process of further recognition of non-financial assets is clarified. An analysis of regulatory and legal support for the revaluation of non-financial assets. The method of accounting for the results of the first and subsequent revaluation is specified, the features of accounting for revaluation and revaluation in accordance with the NS(C)BGS 121 “Fixed assets”, namely: accounting for the first revaluation; accounting for revaluation of previously discounted items; accounting for the first markdown; accounting for the revaluation of previously revalued items. Examples of accounting transactions for accounting for the results of revaluation of non-financial assets – fixed assets, which justifies the need to open analytical accounts. The structure of analytical accounts to separate sub-accounts in the context of revaluation of fixed assets is developed. which will allow you to track the results of the next revaluation, subject to a revaluation of previously discounted items of property, plant and equipment and a revaluation of previously revalued items. Updated factors that may be the basis for increasing the useful life of non-financial assets of budget managers, namely: 1. The expected probability that the budget manager will receive economic benefits from its use in the future; 2. The use of assets is assessed based on its potential utility for society; 3. Improving the object of assets, which leads to increased moral and physical depreciation. The peculiarities of documentation are studied, based on the results of revaluation of non-financial assets – fixed assets, it is proposed to keep a register on the formation of lists of fixed assets to be revalued; the main points for the formation of the revaluation order are marked; the form of the statement for the account of service life of fixed assets is developed.
MARKETING ACTIVITY OF ENTERPRISES IN A CRISIS
Authors: BUBENETS Iryna , CHATCHENKO Olga ,   State Biotechnological University
Published: July 2022

The global crisis created by the pandemic in 2019 and Russia’s military attack on Ukraine on February 24, 2022 created harsh conditions for business to operate. Entrepreneurs need to be ready to respond in a prompt way to the needs and behavior of consumers to continue their business. The marketing activities of enterprises are currently an extremely important problem in the martial law of the country, as the previous crisis associated with COVID-19 has already made some adjustments in the work of enterprises and society. The article studied the specifics of enterprises’ marketing activities in the crisis caused by COVID-19 and the martial law in Ukraine. It is indicated that entrepreneurs have reduced their marketing costs and use marketing methods that focus on promoting goods or services over the Internet, developing online retail skills. The essence and difference of e-commerce from traditional are considered. Given the work experience in the crisis caused by COVID-19, companies consider social networks and their opportunities for the development of their business as a very promising component of successful marketing activities. The dynamics of Internet users’ growth and online sales in Ukraine in recent years are analyzed. It is noted that social networks are one of the most effective tools of marketing communications, which does not require significant costs and has a large audience of users. Thus, companies are advised to establish around this tool their marketing strategy for social media marketing (SMM). The advantages and tasks of SMM are defined. To use the POST-method in the development of SMM strategy is proposed (P: People – analysis of the target audience, O: Objectives – definition of clear goals, S: Strategy – development and growth of consumer interaction strategy, T: Technology – selection of social media tools). Thus, it should be noted that the crisis in Ukraine leads to the requirement to create budgetary and effective communication channels. One of such channels is social networks, and an effective tool of marketing communications is social media marketing (SMM). An important advantage of such a tool is that it is almost free, has a large audience of users, various means of influence on the target audience, as well as the strategy (SMM) is a logical continuation of the functional marketing strategies. Prospects for further research in this field may be the issues of assessment of marketing activities effectiveness in social networks in a crisis.
МАNAGEMENT OF THE RANGE OF GOODS IN RETAIL TRADE
Authors: KOCHNOVA Irina , ONUFRIENKO Natalia ,   National University «Zaporizhzhia polytechnic»
Published: July 2022

In the conditions of strengthening of competition in the consumer market both between the retail trade enterprises, and domestic and foreign trade networks special value is given to the assortment policy of the enterprise. The assortment policy ensures the achievement of the ultimate goals of the enterprise, connects the components of the commercial strategy and achieves the possibility of the most efficient management of resources. That is why the issues of formation, change and forecasting of the range do not lose relevance and require systematic research among other management problems. Assortment management issues require the synthesis of a large amount of information on the activities of the company and its competitors, on the volume and structure of production, prices and conditions of sale, regions and sales network, and so on. Despite the urgency and, consequently, the high level of development of this problem, it can not be considered solved, especially in terms of developing proposals for Ukrainian companies that are not confident enough not only in foreign markets but also in domestic. The article examines the importance and necessity of assortment policy, formulates product policy objectives, determines the influence of assortment product policy on the development of modern enterprises. The integrated requirement for an integrated approach to addressing the formation of the innovative policy principles of product and the implementation of its key functions in the field of trade entrepreneurship in the retail system. A guidance for efficiency increase of development of product policy of enterprises in contemporary market conditions was proposed.
PROBLEMS OF ORGANIZATION OF MARKETING RESEARCH IN THE CONVENTION OF THE COVID-19 PANDEMIC
Authors:   National Technical University “Kharkiv Polytechnic Institute”, LARKA Ludmila
Published: July 2022

The impact of quarantine restrictions that have affected the specifics of the organization of marketing research is shown. It has been determined that in the context of the COVID-19 pandemic, most marketing research is conducted using Internet technologies. In the conditions of the pandemic, the forms of marketing research have changed. Emphasis is shifting to more active use of Internet marketing opportunities to implement a marketing research plan. Problems of organizing and conducting marketing research are directly related to the management of marketing activities and adaptation of the enterprise to the environment, which is characterized by a high degree of uncertainty. The aim of the article is to study and systematize the key issues of marketing research, taking into account the quarantine restrictions caused by the COVID-19 pandemic. Advantages of remote work with consumers of enterprise products are systematized. The advantages of remote work with consumers are increasing the speed of data processing and interpretation of research results, the possibility of simultaneous work with respondents, the possibility of a more complete geographical coverage of respondents, improving the quality of the questionnaire by adding questions with multimedia components, saving the marketing budget by reducing the cost of marketing research. Relevant types of marketing research are identified, which are most often conducted online. The main types of marketing research conducted with the help of Internet resources are determining the profile of consumers, market research, corporate image research, diagnosing brand value, analysis of consumer satisfaction with the range and parameters of product, evaluating the effectiveness of the advertising campaign, testing of pricing policy, study of the competitive environment of the enterprise. The key problems of organizing and conducting marketing research in a pandemic and formulated ways to solve them are given. In a pandemic, the struggle for the consumer is greatly intensified, so the company’s marketing strategies should be as consistent with the overall development strategy, and the timeliness of adjustment of the strategic set is provided by marketing research, which allows diagnosing key changes in consumer behavior in markets.
SOSIALISASI ASPEK HUKUM PENGGUNAAN JAMU YANG MENGANDUNG BAHAN BAKU OBAT KIMIA BERBAHAYA BERDASARKAN UNDANG-UNDANG NOMOR 36 TAHUN 2009 TENTANG KESEHATAN
Authors: Priyana Puti , Dianrachma Mitari , Ardiansyah Rendi
Published: July 2022

Obat Tradisional adalah bahan atau ramuan bahan yang berupa bahan tumbuhan, bahan hewan, bahan mineral, sediaan sarian (galenik), atau campuran dari bahan tersebut yang secara turun temurun telah digunakan untuk pengobatan, dan dapat diterapkan sesuai dengan norma yang berlaku di masyarakat. Jamu merupakan salah satu obata tradisional yang kerap dikonsumsi masyarakat Indonesia. Namun banyak jamu yang mengandung bahan kimia obat berbahaya yang beredar di masyarakat. Pengabdian masyarakat dalam bentuk KKN ini bertujuan untuk mengedukasi masyarakat agar lebih berhati – hati dalam mengkonsusmi obat tradisional khusunya jamu. Pengabdian ini menggunakan metode kualitatif yaitu dengan pendekatan virtual etnografi serta sosisalisasi kepada masyarakat secara online. Hasil pengabdian ini menyatakan bahwa masyarakat antusias dalam menerima video – video edukasi terkait Jamu yang mengandung bahan kimia obat berbahaya yang telah disebarluaskan.Kata Kunci :  Sosialisasi, Obat Tradisional, Bahan Baku Obat Kimia Berbahaya. AbstractTraditional Medicines are ingredients or ingredients in the form of plant ingredients, animal ingredients, mineral substances, galenic preparations, or mixtures of these ingredients that have been used for treatment from generation to generation, and can be applied in accordance with the prevailing norms in society. Jamu is a traditional medicine that is often consumed by Indonesians. However, many herbs contain dangerous medicinal chemicals circulating in the community. Community service in the form of Community Service Program aims to educate the public to be more careful in consuming traditional medicines, especially herbal medicine. This service uses a qualitative method, namely a virtual ethnographic approach and online socialization to the community. The results of this dedication show that the public is enthusiastic about receiving educational videos related to Jamu containing dangerous medicinal chemicals that have been distributed.Keywords : Socialization, Traditional Medicine, Hazardous Chemical Drug Raw Ingredients.
Implementation of Law Number 35 of 2014 Concerning the Protection of Children Against Child Violence in the School Environment (Descriptive Study at SMK Negeri 2 Kota Serang)
Authors: Umiyati Selvi Viana , Fitrayadi Dinar Sugiana , Nida Qotrun
Published: July 2022

Tujuan penelitian ini untuk mengetahui implementasi undang-undang nomor 35 tahun 2014 tentang perlindungan anak terhadap kekerasan anak di lingkungan sekolah. Penelitian dilakukan dengan menggunakan metode kualitatif. Pengumpulan data dengan melakukan wawacara, observasi dan dokumentasi. Dari hasil penelitian ini ditemukan bahwa implementasi undang-undang nomor 35 tahun 2014 tentang perlindungan anak telah dilaksanakan dengan baik hal tersebut dibuktikan dengan terlaksananya berbagai komponen dalam proses penerapan kebijakan seperti kegiatan sosialisasi rutin, pembentukan tim khusus serta pendampingan kepada peserta didik. Adanya faktor penghambat dalam implementasi kebijakan pencegahan dan perlindungan  adalah masyarkat yang masih cenderung acuh dan belum adanya kegiatan yang dilakukan oleh dinas terkait. Solusi dari faktor penghambat tersebut adalah dengan terus melakukan koordinasi dengan sesama tenaga pendidik, selalu memberikan pemahaman kepada peserta didik, menjalin kerjasama dengan kepolisian setempat serta melakukan koordinasi dengan masyarakat.Kata kunci : Pencegahan, perlindungan, tindak kekerasan, peserta didik
TAKING ACCOUNT OF FRICTION AT THE INITIAL STAGE OF INDENTATION OF CONVEX PUNCH INTO ELASTIC HALF-PLANE
Authors: Kazakov Yu.S. , Tarlakovskii D.V.
Published: July 2022

The initial stage of indentation of a convex rigid punch into isotropic elastic half-plane with friction is considered. A closed mathematical formulation in Cartesian coordinates is presented by equations of motion in the absence of a body force for homogeneous isotropic elastic medium in terms of displacement potentials, Cauchy equations for deformations, Hooke law and translational equation for the punch. Initial conditions are homogeneous. Outside of contact region surface is free from stresses. Inside contact region normal displacements of the surface of a half-space and the surface of a punch are taken to be equal and the relation between tangential and normal stresses in a form of Coulomb friction law is given. Due to the short duration of the supersonic stage and smallness of the contact region radius the tangential stress direction is considered to be point independent.

Resolving functional equations are given in a form of convolutions with influence functions. The latter is the solution the original problem for half-plane with a special boundary condition in a form of the Dirac delta function. This solution is obtained in the domain of Laplace transform by time and Fourier transform by spatial coordinate. The original is constructed with the combined Fourier–Laplace inversion method.

Solution is given with consideration to the initial stage characteristic property of supersonic velocity of contact region expansion (no smaller than propagation velocity of expansion-compression waves). It is shown that kinematic parameters of the punch, resulting force and discontinuities of the first kind on boundaries of the contact region are independent of friction unlike contact pressure. Calculation examples for different values of friction coefficient are presented.
Subjective Cognitive Decline: Is a Resilient Personality Protective Against Progression to Objective Cognitive Impairment? Findings from Two Community-Based Cohort Studies
Authors: Aschwanden Damaris , Sutin Angelina R. , Ledermann Thomas , Luchetti Martina , Stephan Yannick , Sesker Amanda A. , Zhu Xianghe , Terracciano Antonio
Published: July 2022

Background:

Subjective cognitive decline (SCD) is related to personality functioning and risk of subsequent objective cognitive impairment.

Objective:

The aim of this study was to examine whether lower neuroticism and higher conscientiousness—resilient personality traits—protect against conversion from SCD to objective cognitive impairment in two longitudinal community-based cohorts.

Methods:

Data from the Health and Retirement Study (N = 1,741, Mean age = 68.64 years, Follow-up mean = 7.34 years) and the National Health and Aging Trends Survey (N = 258, Mean age = 79.34 years, Follow-up mean = 4.31 years) were analyzed using Cox regression analysis, controlling for sociodemographic covariates, symptoms of anxiety and depression, and apolipoprotein ɛ4.

Results:

The pooled results showed that lower neuroticism and higher conscientiousness were associated with decreased risk of conversion from SCD to objective cognitive impairment.

Conclusion:

Among individuals with SCD, those with a resilient personality may have more cognitive and psychological reserve to maintain cognitive functioning and delay conversion to objective cognitive impairment. The findings further contribute to a better understanding of personality along the cognitive continuum: The observed effect sizes were smaller than those reported in cognitively normal individuals but larger than in individuals with mild cognitive impairment. Personality could provide useful information to identify individuals with SCD who may develop objective cognitive impairment—namely those who hold a vulnerable personality (higher neuroticism, lower conscientiousness).
Twin proximal least squares support vector regression machine based on heteroscedastic Gaussian noise
Authors: Zhang Shiguang , Yuan Qiuyun , Yuan Feng , Liu Shiqin
Published: July 2022

Twin proximal support vector regression is a new regression machine designed by using twin support vector machine and proximal support vector regression. In this paper, we use the above models framework to build a new regression model, called the twin proximal least squares support vector regression model based on heteroscedastic Gaussian noise (TPLSSVR-HGN). The least square method is introduced and the regularization terms b 1 2 and b 2 2 are added respectively. It transforms an inequality constraint problem into two simpler equality constraint problems, which not only improves the training speed and generalization ability, but also effectively improves the forecasting accuracy. In order to solve the parameter selection problem of model TPLSSVR-HGN, the particle swarm optimization algorithm with fast convergence speed and good robustness is selected to optimize its parameters. In order to verify the forecasting performance of TPLSSVR-HGN, it is compared with the classical regression models on the artificial data set, UCI data set and wind-speed data set. The experimental results show that TPLSSVR-HGN has better forecasting effect than the classical regression models.
A fuzzy based approach to enhance the lifespan of sensor network
Authors: Yuvaraja M.
Published: July 2022

The use of wireless sensor networks (WSNs) for data collection is widespread. The resource constraint is an important factor in WSN communications design. The issue arises naturally in WSNs as a result of uneven energy consumption caused by multi-hop routing and dynamic network models, which substantially affects network lifetime. The nodes are dispersed over distant sensing areas and are powered by finite or limited energy batteries that are difficult to replace. The energy of nodes is reduced as a result of changes in network topology or the network’s lifespan and the main intention of this research is to figure out how to make sensor networks last longer. The suggested study work focuses on a specific routing strategy for WSNs that employs the AO-star algorithm with a Fuzzy approach and link stability for extending the network lifetime. The technique chooses the optimum routing path by the sensing point to the receiving node based on how much energy is consumed, the smallest number of nodes with the shortest latency, and lower transmission loads with higher throughput. To compare the proposed strategy’s efficiency in energy consumption balancing and network lifespan enhancement, the proposed technique may achieve a 30% longer average network lifetime than the A-star algorithm.