bluuebunny/crossref_metadata_2025 huggingface dataset:
Stimulating the production of niche crops in Ukraine based on fastplant technologies
Authors: Volodin Serhii
Published: August 2021

The purpose of the article is to analyze the development trends of niche crops in the agro-industrial complex and the possibility of stimulating their production based on the use of innovative fastplant technologies. Research methods. Dialectical methods of cognition of processes and phenomena, monographic (analysis of production of niche crops in agro-industrial complex), abstract-logical (theoretical generalizations and formation of conclusions), comparative analysis (causes and differences of production of niche crops in agro-industrial complex), empirical (complex estimation and analysis of research object). Research results. The state of the niche segment of the agricultural market and groups of niche crops and their impact on the agricultural sector of the economy, considered the problems of science and industry problems of niche crops, studied market trends and their impact on agricultural development, proposed to use fast plant technology for niche business. Scientific novelty. Theoretical and practical provisions on the development of niche production in the agro-industrial complex were further developed; new directions of development of fast development of production of niche cultures on the basis of flexible market-oriented system of selection, cultivation, processing and realization of production in the closed research and production complex are substantiated. Practical significance. The main provisions and conclusions set out in the article contain certain methodological and practical recommendations for stimulating the production of niche crops using fast plant technologies, the practice of developing a niche segment of the agricultural market based on methods and tools of innovative bioeconomy. Tabl.: 2. Figs.: 4. Refs.: 13.
The Theoretical Basis of Gifted Teenagers’ Dependence Prevention on the Virtual Environment
Authors:   Institute of Gifted Children of the NAES of Ukraine Kyiv, Ukraine, Novohorodska Maryna
Published: August 2021

The data from world researches of gifted adolescents who are addicted from the virtual environment and their peers is presented in the article. The theoretical foundations of gifted adolescents’ addiction prevention from the virtual environment are presented. Various currents of researchers' views on the adolescents’ giftedness factor and the associated addiction risks on the virtual environment are shown. Conclusions about the urgent need to prevent this phenomenon are drawn. The risk factors for the addiction emergence of gifted adolescents on the virtual environment have been identified. The model of addiction prevention on the virtual environment is described. Teenage age – transitional age which is characterized by all systems of an organism formation. During this period perhaps unstable condition of the teenager’s nervous system strengthened by daily stressor which accumulatingly can generate a stress. All these factors can provoke an Internet-dependent behavior emergence among the presented and not gifted teenagers therefore prospect of further researches is gifted teenagers’ dependence on the virtual environment correction program creation. On the given results basis of the world researches on dependence on the virtual environment, namely Internet dependence, we had a vision of gifted teenagers’ dependence process which we presented in the form of dependence prevention theoretical model which we also use further in practice. According to our model of gifted teenagers’ dependence prevention on the virtual environment, personal labour is the component bringing out of dependence. The steady condition of a teenager’s nervous system is a basis of dependence prevention. The autonomy of the teenager’s identity is an integrated basis of dependence prevention on the virtual environment. Facing considered by us researches’ results about increase in destructive use of the Internet by teenagers, further work on prevention and correction of gifted teenagers’ dependence on the virtual environment seems necessary to us
IDENTIFICATION OF THE PROPERTIES OF TERRORISM AS A THREAT TO NATIONAL SECURITY
Authors:   Zhytomyr Polytechnic State University, Yevdokymov Viktor , Suprunova Iryna ,   Zhytomyr Polytechnic State University, Lysak Serhii ,   Zhytomyr Polytechnic State University
Published: August 2021

The problem of terrorism as a threat to national security has interested many scientists in various fields. However, research does not have an unambiguous and sound approach to building a comprehensive and systematic classification of terrorism for public administration to prevent and combat economic crime.. An important role in the scientific search for the identification and systematization of the properties of the object of public administration is the process of classification. Accordingly, the classification of terrorism will reveal its properties, and accordingly determine the areas of prevention and counteraction to its financing. In the context of research, terrorism as a threat to national security means the action or activity of terrorist organizations that use violent methods and threats, resulting in risks to national interests, economic stability, social consensus, territorial integrity, state sovereignty. The article systematizes the classification of approaches to types of terrorism based on the study of scientific literature of legal, political, social and economic areas. The authors have identified the following problems when considering the approaches of scientists on the topic of the study: first, the selection on one basis of different types of terrorism, differing in composition and content; secondly, the classification of terrorism on different grounds of the same type; third, the lack of a clear delineation of the properties of terrorism within a single feature. The article highlights the properties of terrorism based on a critical analysis of the types of classifications of terrorism. The following properties of terrorism are singled out: the scope of terrorism, subjective properties, the political orientation of terrorism, object component of terrorism, geographical properties of terrorism, motivational properties of terrorism, the form of terrorism, the purpose of terrorism, methods of terrorism. The study is the basis for further substantiation of the innovative approach to the formation of the classification of terrorism from the standpoint of the formation of mechanisms of public administration in the field of prevention and combating economic crime.
THEORETICAL FRAMEWORK FOR INVESTMENT AND INNOVATION PROCESSES OF TERRITORIAL DEVELOPMENT
Authors:   Mukachevo State University, Hladynets Nataliya , Ryashko Nataliya ,   Mukachevo State University
Published: August 2021

The article aims to summarize the theoretical aspects and approaches of defining the essence of investment and innovation processes of territorial development in order to form a favorable business environment and manage the region’s socio-economic development. After analyzing, systematizing, and summarizing the researches of scientists who studied the investment and innovation processes of the territories as well as their legal and regulatory framework, it became possible to systemize the views and approaches regarding this concept. An analysis of the legislative and regulatory framework, which ensures the regulation of the investment and innovation activities in Ukraine and is aimed to influence the investment and innovation development of the territories has been done. The research has defined the difference of investment and innovation development in comparison with other territorial development concepts. It was determined that the planning of the investment and innovation development of the territories need to be held predominantly in the long term. The signs and stages of innovation processes have been highlighted. The structure of subjects and ways of ensuring the investment processes were defined. The author has indicated a group of entities that ensure the implementation of separate stages of the investment and innovation development of the territory in the context of their connection with the stages of implementation of state or local strategies of the territorial development. As a result of the study, the measures that will help to stimulate investment and innovation processes in the development of territories were pointed out. The article offers the authors interpretation of the essence of investment and innovation processes in the territorial development as processes of study, organization, and coordination of main interests and activities of macroeconomic entities (households, business entities, state) in order to develop economic infrastructure and create a favorable external environment for business innovations and their effective financing.
INVESTMENT FORMATION OF THE HOUSEHOLDS OF UKRAINE
Authors:   SI “Institute of Regional Research named after M. I. Dolishniy of National Academy of Sciences of Ukraine”, Kluchnyk Lilia
Published: August 2021

The article deals with the development of the households of Ukraine. It is investigated that the study of households as an institutional unit, which is the least studied category, is important for the national economy. The article clarifies the essence of households in the system of market relations. The components of the household budget are indicated and the possibilities of using the household budget as an investment tool are considered. It is emphasized that the result of the functioning of households as independent subjects of the market economy is the formation of savings, which, in turn, is a powerful investment tool. The growth rates of cash incomes, expenditures, and savings of households in Ukraine are estimated.
POSITION OF CORPORATE SOCIAL RESPONSIBILITY DURING THE IMPLEMENTATION OF THE “HEALTH-CENTRIC” CONCEPT OF HEALTHCARE FUNCTIONING
Authors:   Chernihiv Polytechnic National University, Kychko Iryna
Published: August 2021

The article considers available scientific approaches to interpreting the “health-centric” concept of healthcare. A comparative analysis of causes and effects of the concept’s development at the individual, corporate and state levels is conducted. The author’s approach to the implementation of the “health-centric” concept of healthcare, which involves attracting social investments, is put forward. It is proved that the “health-centric” concept of healthcare functioning should be grounded on disease prevention through prophylaxis (promotion of healthy lifestyle, active case finding at the preclinical stage and prevention of their further development). The research arranges criteria, principles, and functions of the implementation of the “health-centric” concept of healthcare the definitions of which are based on general scientific guidelines and fundamental provisions of economic theory and statistical science. The author substantiates that the development and implementation of the “health-centric” concept of healthcare functioning should be performed holistically at the individual, corporate and state levels: at the individual level – by changing awareness of careful attitude to one’s health using educational, information and cultural programs; at the state level – by using administrative, financial-credit tools; at the corporate level – the active introduction of patronage and the mechanisms of corporate social responsibility etc. amidst encouraging responsibility for environmental disturbances. The article proves that system application of the mentioned approaches to the development and functioning of the “health-centric” concept of healthcare is an empirical basis of the proposals for building a sound economic policy aimed at improving health, reducing mortality, advancing living standards of social groups in Ukraine.
EFFICIENCY OF APPLICATION OF DIGITAL TECHNOLOGIES IN THE INFORMATION AND COMMUNICATION SYSTEM OF PUBLIC ADMINISTRATION IN THE FIELD OF HEALTHCARE
Authors:   Zhytomyr Polytechnic State University, Krinichko Lilia , Motaіlo Oleksiі ,   Zhytomyr Polytechnic State University
Published: August 2021

In modern conditions, the effectiveness of management of facilities largely depends on the quality of information support of the management of these facilities. The availability of reliable, timely and optimal information on the state of facilities and trends in their development should facilitate the development and adoption of the most optimal and effective decisions on health care management in both the industry and specific health care institutions. The article identifies the importance and significance of the use of information and computer technologies in public administration of the health care system. The place of public administration in the processes of application of information and computer technologies is considered. The levels of introduction of information and computer technologies in the state management of the health care system are characterized. The peculiarities of using the eHealth system for the purpose of digitalization of public administration and realization of medical services in Ukraine are determined. It has been proven that the implementation of eHealth in the health care system requires careful monitoring and communication process between healthcare professionals, patients, end users of health services. The characteristic of the technological accounting tool, which is the main component of the eHealth system, is given. The process of eHealth implementation in the modern healthcare system in Ukraine is analyzed. The main advantages and problems of the implementation and development of a single electronic health care system eHealth are described. The directions of improvement of the process of introduction of information and computer technologies in the information and communication system of public administration in the field of health care of different levels are investigated, namely: realization of the project of development of innovative information and computer system on communication between health care institutions concerning treatment patient, implementation of the project of development of the database on doctors and personnel reserves of different levels, implementation of the project of development and formation of the database on the state of public health.
ESTIMATION EMPLOYEE MOTIVATION SYSTEM AT ENTERPRISE UNDER COVID-19 CONDITIONS
Authors:   Taras Shevchenko National University of Kyiv, Tymchenko Inna , Levina Anastasiia ,   Taras Shevchenko National University of Kyiv
Published: August 2021

The article analyzes the methodological approaches to assessing the system of staff motivation in the enterprise. The study found that the management of motivational processes in the enterprise is effective only when assessing the motivation system. The purpose of the article is to improve the methodological framework for assessing the system of staff motivation in the enterprise in terms of COVID-19 and the introduction of the practice of personnel management of agricultural enterprises in order to increase competitiveness in the Ukrainian market. Evaluation of personnel motivation system is proposed to carry out qualitative and quantitative indicators. A modified method of evaluation of personnel motivation system based on multi-use methods of evaluation components of the system. Formed partial list of criteria for evaluating components of motivation (welfare, financial, economic, social, psychological, and corporate incentive system) on the basis of expert survey of relevant specialist area. The weights in the model are proposed to be identified using the method of hierarchy analysis. Expert analysis used to assess the current and projected state enterprise motivation system. Applied scenario approach to the assessments of personnel motivation system, which is implemented in the identification of current and forecasted conditions. Graphical method used in the interpretation of the criteria changes partial components of motivation. The results of the study is to identify the level of motivation components of the enterprise, the authors proposed to consider the example of the agricultural enterprises mashynobuduvvannya. The study found an upward trend in such categories as: "fair treatment by management", "loans from the company on favorable terms", "health care and insurance", the relative deviation is -10.2%, -11.5%, -23.8%, respectively. Identified the main directions of development of motivation, such as: "Delegation of authority", "total annual remuneration", "promotion program personnel", "Stimulating objectives" - or rather -23.4%, -12.4%, -22, 4% and -38.5% respectively. The practical value of the study is to identify opportunities to improve the competitiveness of enterprises through improved agricultural engineering system of motivation. Using multi evaluation methods and scenario approach enables adaptation to changes in a turbulent environment COVID-19.
INTERRELATION OF ECONOMIC ANALYSIS AND ACCOUNTING AND INFORMATION SUPPORT OF THE ENTERPRISE'S ACTIVITIES
Authors:   Dmytro Motornyi Tavria State Agrotechnological University, Illiashenko Kateryna
Published: August 2021

The article is devoted to determining the relationship between economic analysis and accounting and information support of an enterprise's activities and justifying further directions of its development. The relevance of the research lies in the fact that the development of Information Technologies has led to the transformation of many processes, including in the methodology of economic science. It is necessary to assess the importance of traditional economic analysis for the company's activities against the background of expanding sources and types of information. The theoretical and methodological basis of the research is the fundamental provisions of Science in the field of Economic Analysis and accounting and information support, which are considered in the works of domestic and foreign scientists. The research was conducted using the methodological apparatus of modern science, in particular the dialectical theory of cognition, methods of deduction and induction. The monographic method was used to generalize the complex economic analysis. The stages and main functions of economic analysis are highlighted., among which accounting and information support of management, assessment of economic activity, Planning, Organization of production and management structures, control, etc. are highlighted. The role of planning in economic analysis is revealed. The concept of complex economic analysis is systematized and the model of its implementation at the enterprise is generalized. Information support for analysis based on data from primary accounting, financial and statistical reporting, and other sources is considered. It is noted that the source of information for economic analysis remains accounting data, but continuous Informatization has led to the fact that other sources have appeared. However, there is still a close relationship between accounting and analysis. In practical application, the results of Economic Analysis serve to provide information support for the activities of enterprises. The analysis serves as the basis for making informed management decisions and increases the efficiency of the enterprise as a whole.
URBANIZATION: ESSENCE AND IMPACT ON ECONOMIC MANAGEMENT OF TERRITORIES
Authors:   Zhytomyr Polytechnic State University, Kobylynsky Volodymyr
Published: August 2021

The work is devoted to the essence of the concept of urbanization, the approaches of foreign and domestic scientists to the interpretation of the concept of urbanization taking into account the directions of research, the establishment of urbanization factors of economic growth. The article outlines theoretical approaches to determining the economic nature of this process. Some tendencies of development of urbanization processes in the context of the country and regions are given. Given the historical demographic processes, the territory of Ukraine outlines the formal or quantitative signs of urbanization, which are directly influenced by national and regional economic factors with appropriate economic management. The inconsistency of Ukrainian cities with world standards and norms has been determined, in this connection the main tasks of spatial development have been formulated. In addition, some factors of the urbanization process are outlined, reasonable decisions on their implementation will contribute to the growth of the economy of urban areas. It is noted that in the future the management of economic processes of the state should be aimed at reducing the existing imbalance of urban development of territories for which, among other areas should focus on the revival of small settlements (villages, towns, cities), development of small and medium businesses, diversification of the economy in the direction of less pronounced urban characteristics. At the same time, the author emphasizes that the degree of urbanization in Ukraine significantly exceeds the world figure, but is inferior to the European average of 73.4%. The article notes that industry with its corresponding economic management continues to play a significant role for the East and South of the country, in the Western regions there is a decrease in the share of agricultural production. In this regard, the highest level of urbanization in Ukraine is observed in the capital, as well as in urban areas with a high level of service development (trade, information, socio-cultural, transport, etc.) and in industrialized regions. As a result of the study it was concluded that urbanization processes have a direct impact on socio - economic development, as a consequence, management decisions aimed at economic development of the state and specific areas should be carried out taking into account existing urbanization factors and their trends.
DETERMINATION OF EFFECTS OF COOPERATIVE INTERACTION IN THE FIELD OF HIGHER EDUCATION
Authors:   Kyiv National University of Technologies and Design, Bebko Svitlana
Published: August 2021

One of the forms of response to the challenges of the globalized world is the cooperative interaction of higher education institutions. Cooperation of partner institutions is potentially forms effective mechanisms for implementing strategies, achieving goals and objectives, including access to education, which for many in a pandemic has become unattainable. Combating the long-term effects and changes in education caused by the year of the pandemic will be based on assessing the tools and opportunities of open educational resources and addressing the challenges that are better solved in partnership. The expediency of cooperation or its failure in the field of higher education can be confirmed by the presence of effects produced as a result of such interaction. The above named actualizes the issue of rethinking the theoretical and methodological basis for the development of new forms and approaches to ensuring the effectiveness of cooperation, assessment of its consequences and monitoring. The purpose of this work is to identify and justify the nature of the effects from cooperative interaction of key individuals in the market of educational services in the context of globalization challenges and trends in modern higher education. Cooperative entities are essentially integrated structures that unite several higher education institutions, including foreign ones, for such structures are characterized by the presence of a synergistic effect that is achieved through the effects of scale, integration, conglomerate. The synergy is also illustrates the inverse, negative effect in the long run period - the build-up of unilateral benefits for more powerful higher education institutions, the loss of scale. This can happen when the cooperative creation of higher education institutions unites diverse subjects of educational activity with different potential, specificity, wthat ultimately reduce the overall effectiveness from cooperative cooperation. Therefore, the formation of cooperatives should be carried out with a focus on the positive effects of such cooperation, and at the same time taking into account that the expansion of educational networks may lead to a reassessment of the positive effect. Taking these facts into account will make it possible to create viable educational associations and abandon unpromising and irrational agreements in the field of higher education on the basis of cooperation.
STATE POLICY OF PEACEBUILDING AND ITS IMPACT ON THE ECONOMIC SECURITY OF THE STATE
Authors:   International University of Finance, Blokhin Pavlo
Published: August 2021

The article discusses the priorities of the state policy of peacebuilding and strengthening the economic security of the state. Monitoring of measures was carried out, aimed at reintegration of the temporarily occupied territories, minimization of the negative impact of risks and threats of military and hybrid aggression to maintain the trajectory of sustainable holistic socio-economic development of the country and its regions. Institutional and legal support of the policy of reintegration of the temporarily occupied territories was systematized and analytical evaluation of official transfers of local budgets of Donetsk and Luhansk regions. The adopted State Target Program for Restoration and Peacebuilding in the Eastern Regions of Ukraine was studied, deoccupation Strategy, and reintegration of the temporarily occupied territories. The issues of restoration and integration of housing infrastructure of Donetsk and Luhansk regions into the general state transport and logistics infrastructure were studied. A number of advantages and disadvantages of the state policy of peacebuilding in Ukraine are proposed and define their consequences for ensuring the reintegration of the occupied territories. The key obstacles to peacemaking in Donetsk and Luhansk regions at the present stage of development have been identified: slowdown in GDP growth; small export volumes; limited external and internal investments, opacity of sources of their attraction; high levels of hidden unemployment and insufficient employment of the population, intensification of external labor migration processes, business and intellectual capital migration; presence of manifestations of corruption, raiding and insecurity of private property rights; insufficiently high level of quality of life of the population and a significant share of internally displaced persons. The priority directions of public policy in the Strategy and a number of guiding documents are studied, which indicate the main benchmarks. The issue of operational and tactical activities of authorities of different levels in terms of peacekeeping has been studied, strengthening the economic security of the state with tools of economic stimulation of reintegration and ensuring the socioeconomic development of conflict territories.
SYSTEMIC ASPECTS OF APPLICATION OF ECONOMIC EXAMINATION PROCEDURES OF ENTERPRISES
Authors:   Vasyl Stefanyk Precarpathian National University, Morozova Elena
Published: August 2021

The system aspects of economic examination of enterprises are considered in the article. It is established that the economic examination in its essence and specific features is an extremely voluminous and time-consuming examination and generates a large number of areas. It is proved that the established system of economic expertise is an effective basis for the development and increase of production capacity of enterprises. It is determined that economic expertise is an endless process of accumulation and analysis of information, which allows stakeholders to make appropriate management decisions that will improve the efficiency of economic activity. It is established that economic expertise should be used not only in the framework of procedural actions. It is proved that the economic examination of enterprises is designed to establish the nature and mechanism of distortion of accounting data and the degree of their impact on the qualitative and quantitative indicators of economic activity, contributes to the reproduction of distorted or missing accounting data. When considering such cases, the judicial authorities in the vast majority of cases appoint an economic examination, the purpose of which is to establish whether they are documented and whether the conclusions of the tax authorities are reliable. A well-established system of economic expertise is an effective basis for the development and increase of production capacity of enterprises. In order to implement effective management, as well as increase competitiveness in the enterprise, it is necessary to continuously identify adverse development trends and predict the probability of bankruptcy, to search for effective ways out of crisis situations with the least losses. To control the activities of the enterprise and solve problematic aspects immediately at the stage of their occurrence, it is also advisable to use economic expertise at the initiative of the company's management. In essence, its economic examination of enterprises is an applied theoretical and experimental study, and theoretical research, which is based on the use of logical, mathematical and dialectical methods of cognition, is combined with experimental verification of established dependencies, features, relationships. It is proposed to carry out non-forensic economic expertise of enterprises in five defined stages. In the course of further scientific research, a thorough study of non-forensic economic expertise should be carried out in order to prevent crises that will lead to the bankruptcy of business entities.
OPTIMIZATION MODELLING ON IMPROVING FINANCIAL SECURITY OF ENGINEERING ENTERPRISES
Authors: Oriekhova Kateryna , Hnyp Nataliya
Published: August 2021

At machine-building enterprises of Ukraine, due to the use of outdated equipment and equipment, lack of long-term sources of financing of current assets, low level of innovation activity and investment attractiveness; low product competitiveness; insufficient number of highly skilled personnel, there is a decrease in financial security and slowing down of reproductive processes.
The methodological approach to improving financial security, taking into account the acceleration of reproductive processes of machine-building enterprises based on multicriterial vector optimization, allows us to determine the optimal values manifestations of dynamics of working capital and net profit, taking into account the acceleration of reproductive processes of machine-building enterprises as well as establish the optimal relationship between them.
The approbation of a methodological approach to improving financial security and accelerating reproductive processes on the example of four machine-building enterprises of Ukraine. To build optimization vectors uses financial statements for eight periods.
To increase the financial security and acceleration of reproductive processes of machine-building enterprises of Ukraine, certain volumes of current assets are established, the periods of their circulation, their marginal cost, taking into account various sources of funding, as well as maximum net profit in certain manifestations of dynamics of working capital.
In the process of implementing a methodological approach to improving financial security and accelerating reproductive processes into practical activities of machine-building enterprises, a significant role and place occupy highly skilled personnel. The decisive tool for their provision is: material stimulation (salaries increase, provision of premiums) and establishing mutual in the team (social justice in the department). Therefore, the further direction of research is to develop a methodological approach to improving the financial security of machine-building enterprises, taking into account staffing.
INCREASING THE COMPETITIVENESS OF THE ENTERPRISE
Authors: Dzhukh Tetiana , Mykhailenko Olha , Alipatova Maria
Published: August 2021

Any business entity in a competitive environment must assess the degree of its own competitiveness in order to function effectively and assess its prospects for the future. Having information about personal competitive positions, industrial firms have the opportunity to reveal their advantages, choose the right tactics of behavior and strategy, true to the realities of the latest market processes. The basis of competitive advantages of enterprises is the socio-economic and progressive technological and organizational base, the ability to analyze and take timely measures to strengthen competitive advantages. The article analyzes ways to increase the competitiveness of Ukrainian enterprises. At the current stage of development of the national economy, the main issue to be addressed is the development of effective facilitators and mechanisms that will increase the competitiveness of domestic producers in the market and will guarantee the overall strengthening of Ukraine’s economic situation. The purpose of the article is to identify ways to increase the competitiveness of the enterprise. Compare the tools that allow you to find your weaknesses, the elimination of which can increase the competitiveness of the organization. The strategic goal is to increase the competitiveness of the domestic economy through innovation, which will create advantages for domestic producers to compete with opponents in domestic and international markets, and help Ukraine to take one of the first places among developed countries. Competitiveness is a key concept that is actively used in theory and practice of management, is a multifaceted concept, which translated from Latin means rivalry, the struggle to achieve the best results. This opens for Ukraine the possibility of transition to world standards of rational and reasonable energy consumption, development of natural resources, raising the level of technology, legal protection of intellectual property. The ultimate goal of these shifts is to create progressive and competitive innovative products on world markets. It should be noted that in the context of globalization and ever-increasing competition, the basis of competitiveness is innovation, which allows countries with innovative competitive advantages to take their rightful place in the world community.
MODERN EXPERIENCE OF EXPERIENTIAL MARKETING IN THE HOSPITALITY INDUSTRY
Authors: Ivanova Liliya , Vovchanska Olha
Published: August 2021

The article studies the essence and features of experiential marketing and utilization of its main tools in the hospitality industry. Experiential marketing is defined as a creative process of managing successful long-term interaction with customers, which provides the company with competitive advantages and financial success. Experiential marketing is especially actively used in the field of hospitality, because here customers can get additional values through emotions, impressions, feelings. Authors determine the main directions of experiences and define the peculiarities of experiential marketing in the tourist industry. It is emphasized that travel companies should use new tools to build an emotional connection between the travel service and the consumer to give him real, vivid emotions, an original experience. New forms of tourism also allow tourists to create new emotions and impressions of the tourist product. The introduction of experiential marketing in the hotel business involves the creation of a hotel product that can provide unforgettable positive emotions and create the most vivid impressions for guests. In order to influence the emotional and sensory aspects of consumers of hotel services, hotel companies widely implement a variety of events. Creating unforgettable positive impressions for the guests of the hotel is facilitated through psychological additions to the tourist service; hotel design; tourist animation; personal approach. Various formats of marketing activities for the creation of wow-service and wow-effect in restaurants have been studied. Authors describe the classification and characteristics of events that are most often used as an occasion for organizing creative marketing activities in restaurants. Financial success of the hospitality industry largely depends on meeting the needs of modern consumers to get an unforgettable experience and emotional pleasure. To expand the range of impressions and increase their consumer value, hospitality companies need to implement marketing innovations and use the latest technologies. Synergistically, this will help ensure maximum satisfaction of customer requests and needs, increase their loyalty and form long-term and mutually beneficial relationships with them.
Municipal Bonds as a Financial Component of the Development of Territorial Communities in Ukraine
Authors: Ivanyshyn Volodymyr , Pecheniuk Alla
Published: August 2021

The world economic thought has a number of tools, the use of which helps attract financial investment and helps accumulate additional funds for infrastructure and social projects of municipalities. The issue of municipal bonds as a financial component of the development of territorial communities is considered vital for this research in which the factors that determine the ability to borrow are highlighted. The advantages and disadvantages of using municipal bonds by local governments are also identified. It is realized that the world experience in the application of municipal bonds is contradictory and ambiguous. It is established that the best results from the use of bonds have been the municipalities of countries with a high level of development and municipal management, which determines the demand for this type of securities from investors. The use of municipal bond in countries with economies in transition has led to a number of municipal defaults, resulting in severe restrictions on their issuance by central authorities. The united communities of Ukraine require additional financial resources. Smaller municipalities are characterized by a high rate of budget subsidies and low average income per community. Ukrainian territorial communities’ municipal bonds are used insufficiently in comparison to developed industrial countries. Factors that shape the risks of implementing a system of local borrowing in Ukraine are identified and include lack of recognition and registration of local governments as legal entities under public law, imperfection of legislation, lack of experience in local borrowing, lack of clear information about the available resources of local communities and their valuation.
UM ESTUDO DE MAPEAMENTO SISTEMÁTICO DA MINERAÇÃO DE DADOS PARA CENÁRIOS DE BIG DATA
Authors: Mariotto Mozzaquatro Chicon Patricia , Carneiro Roos-Frantz Fabricia , Zancan Frantz Rafael , Sawicki Sandro
Published: August 2021

O volume de dados produzidos tem crescido em larga escala nos últimos anos. Esses dados são de diferentes fontes e diversificados formatos, caracterizando as principais dimensões do Big Data: grande volume, alta velocidade de crescimento e grande variedade de dados. O maior desafio é como gerar informação de qualidade para inferir insights significativos de tais dados variados e grandes. A Mineração de Dados é o processo de identificar, em dados, padrões válidos, novos e potencialmente úteis. No entanto, a infraestrutura de tecnologia da informação tradicional não é capaz de atender as demandas deste novo cenário. O termo atualmente conhecido como Big Data Mining refere-se à extração de informação a partir de grandes bases de dados. Uma questão a ser respondida é como a comunidade científica está abordando o processo de Big Data Mining? Seria válido identificar quais tarefas, métodos e algoritmos vêm sendo aplicados para extrair conhecimento neste contexto. Este artigo tem como objetivo identificar na literatura os trabalhos de pesquisa já realizados no contexto do Big Data Mining. Buscou-se identificar as áreas mais abordadas, os tipos de problemas tratados, as tarefas aplicadas na extração de conhecimento, os métodos aplicados para a realização das tarefas, os algoritmos para a implementação dos métodos, os tipos de dados que vêm sendo minerados, fonte e estrutura dos mesmos. Um estudo de mapeamento sistemático foi conduzido, foram examinados 78 estudos primários. Os resultados obtidos apresentam uma compreensão panorâmica da área investigada, revelando as principais tarefas, métodos e algoritmos aplicados no Big Data Mining.
¿Reinas de la casa? Las mujeres y el hogar frente a la pandemia actual
Authors: Contreras Yttesen Libia Yuritzi
Published: August 2021

El siguiente trabajo se propone analizar la relación entre las mujeres y el hogar, entendiendo a éste como un ámbito de lo privado, que a la luz las teorizaciones del llamado feminismo académico del siglo XX, permite retomar la discusión sobre la dicotomía entre lo público y lo privado; en este caso presentando al hogar como un espacio de la vida privada que, tras evidenciar las condiciones de violencia que viven las mujeres en estos espacios, hace más patente un viejo reclamo del feminismo de la segunda ola sobre hacer visible lo privado del hogar como preocupación pública. Lo anterior cobra relevancia si atisbamos el contexto actual debido al periodo de contingencia sanitaria por COVID-19 y la promoción de la campaña nacional “Quédate en casa” en México.
КОМП’ЮТЕРНО ОРІЄНТОВАНИЙ МЕТОД П’ЯТИ МОМЕНТІВ У РОЗРАХУНКАХ ЗГИНАННЯ СУДНОВИХ ПЕРЕКРИТТІВ
Authors: Luginin O.Ye. , Terlych S.V. , Korshykov R.Yu.
Published: August 2021

Вступ. На ранніх стадіях проєктування суден, їх спуску зі стапеля, постанов- ці в док та в навчальному процесі можуть бути використані наближені методи оцінки загальної та місцевої міцності суден. Запропоновано нову версію удоско- наленого та універсалізованого методу п’яти моментів (М5М). Метою дослі- дження є розробка нової версії М5М для стержневої моделі згинання суднових перекриттів із вирішенням таких завдань: врахування в балочній моделі судно- вих перекриттів нерегулярності розміщення балок головного напряму (БГН) та перехресних балок (ПБ) при їх непризматичності, довільності граничних умов, розподіленні навантаження на розглядувані балки; врахування деформації зсуву в стінках балок перекриття; врахування полосового навантаження від спускових доріжок та докового опорного пристрою (ДОП) під час докування суден. Резуль- тати. Розроблено комп’ютерно орієнтований метод розрахунку згинання судно- вих перекриттів з урахуванням їх особливостей у проєктуванні суден, спуску зі стапелю та докуванні. Висновки. Розроблено алгоритм і розрахункову методику з розгляду задач розрахунку згинання перекриттів у процесі проєктування суден, їх спуску з поздовжнього похилого стапелю та постановки в сухий або плавучий доки. Реалізована удосконалена балочна модель оцінки згинання суднових пере- криттів на основі М5М, який поширений та універсалізований для практичних розрахунків з урахуванням таких факторів: нерегулярність розстановки балок перекриття, довільності їх граничних умов; розподіл навантаження між балка- ми обох напрямів і видів навантаження на перекриття; врахування деформації зсуву в стінках балок; врахування особливостей деформування днищових пере- криттів суден під час їх спуску з похилого поздовжнього стапелю і докування за рахунок розгляду полосового навантаження балок.
Relación entre la carga externa y las concentraciones de cortisol durante el microciclo competitivo en jugadores internacionales de fútbol
Authors: Aceña Angel , Pombal David Fombella , Alvarado Erick Sánchez , Golubev Denis Vyacheslavovich
Published: August 2021

Objetivo: La hormona cortisol participa en situaciones de respuestas fisiológicas y se ve afectada por la demanda de carga de entrenamiento sometida al organismo, de esta manera se pretende conocer la correlación entre las concentraciones de cortisol medidas al final de microciclo competitivo con las demandas de carga externa en 20 jugadores internacionales.

Método: Durante la Copa Mundial de la Fédération Internationale de Football Association 2018 en Rusia, un equipo nacional participante optó por analizar las concentraciones de cortisol de los jugadores para poder establecer relaciones entre la carga externa acumulada en cada microciclo (distancia total, distancia entre 14-19 km/h, distancia entre 19-24 km/h, Distancia > 24 km/h, promedio metros/min y promedio máxima velocidad ) medida con dispositivos Global Positioning System durante cuatro microciclos completos y los niveles de cortisol el día antes de partido y en el día de partido.

Resultados: Entre los resultados obtenidos, se observa una correlación negativa moderada entre las concentraciones de cortisol medidos el el día antes de partido y el día de partido con distancia total acumulada en el microciclo (r= -0.44 y -0.36 respectivamente), así como correlaciones negativas moderadas entre el cortisol en el día antes de partido con la distancia acumulada cubierta entre 14-19 km/h. (r= -0.32)

Conclusiones: A la luz de los resultados, se observa como la carga externa de entrenamiento cubierta durante el microciclo, puede influir en las concentraciones de cortisol acumuladas al final del mismo, con especial énfasis en la distancia total acumulada.
Fuerza muscular inspiratoria dinámica y aptitud cardiorrespiratoria en función de edad y sexo
Authors: Roldán Ainoa , Blasco-Lafarga Nieves María , Cordellat Ana , Monteagudo Pablo , Gómez-Cabrera Mª Carmen , Blasco-Lafarga Cristina
Published: August 2021

Objetivo: Analizar la relación entre fuerza inspiratoria y aptitud cardiorrespiratoria en un grupo de adultos mayores sanos y entrenados, atendiendo a edad y sexo.

Método: Estudio descriptivo, de corte transversal y prospectivo. De los 153 participantes en el programa de entrenamiento multicomponente EFAM-UV© y mayores de 60 años, 87 fueron evaluados de composición corporal, presión arterial, saturación de oxígeno, fuerza inspiratoria máxima y test de 6 minutos marcha. Como criterios de exclusión: fumador, padecer/haber padecido enfermedad respiratoria, cardíaca, neuromuscular o de la caja torácica, padecer/haber padecido deterioro cognitivo y/o llevar prótesis dental. 67 adultos mayores (73.02 ± 4.54 años) se consideraron para el análisis final. Los test se realizaron en tres días no consecutivos con una separación de entre 48 y 72 horas.

Resultados: Se confirman las diferencias atendiendo al sexo en ambas variables. La asociación moderada entre fuerza inspiratoria máxima y aptitud cardiorrespiratoria, medida a través del test de 6 minutos marcha, (r=0.468; p<0.005) se reduce al tener en cuenta las covariables edad (re=0.397; p<0.005) y sexo (rs=0.360; p<0.005), con menor R2 en las mujeres (0.113 vs. 0.188).

Conclusión: Estos resultados justifican la necesidad de evaluar y entrenar la musculatura inspiratoria en los adultos mayores, especialmente en las mujeres, con independencia de su nivel de aptitud física. Futuros estudios deben analizar qué factores pueden influir en la asociación entre la fuerza inspiratoria máxima y la aptitud cardiorrespiratoria (concretamente test de 6 minutos marcha) más allá de la edad y el sexo.
La socialización mejora la adherencia, pero no la fuerza, en programas de ejercicio físico con componente de fuerza en personas mayores
Authors: Cancela José María , Vila María Helena , Sánchez-Lastra Miguel Adriano , Varela Marínez Silvia
Published: August 2021

Objetivo: Evaluar los efectos de realizar dos programas de ejercicio con componente de fuerza, uno de ejercicios individuales y otro por parejas, sobre la adherencia a los mismos y sus efectos en la independencia funcional.

Método: Sesenta y cuatro hombres y mujeres (60-90 años) participaron en dos programas de ejercicio, uno de entrenamiento de fuerza y otro de entrenamiento multicompontente. En uno, se realizaron ejercicios de forma individual y en el otro por parejas. Se evaluó la adherencia a los programas y la fuerza de tren superior e inferior, la movilidad funcional y la capacidad cardiorrespiratoria antes y después de los programas.

Resultados: La adherencia fue menor en al programa de fuerza individual (57.6%; 7 pérdidas) frente al multicomponente (83.7%; 2 pérdidas). Se hallaron mejoras significativas en el programa de ejercicio individual en la fuerza y movilidad funcional y empeoramientos significativos en el de ejercicio por parejas.

Conclusión: La realización de ejercicios de fuerza colectiva favoreció la adherencia al programa pero no se tradujo en beneficios significativos, en comparación con el grupo de fuerza individual.