bluuebunny/crossref_metadata_2025 huggingface dataset:
ТЕХНІКИ КРЕАТИВНОСТІ ТА АКТИВІЗАЦІЯ РОЗВИТКУ ІННОВАЦІЙНОГО ПІДПРИЄМНИЦТВА
Authors: СТАСОВСЬКИЙ Юрій
Published: October 2024

У статті досліджено використання компаніями технік креативності в процесі створення інноваційних продуктів та сервісів. Розглянуто приклади компаній Samsung, IDEO. Визначено як працюють над створенням інновацій вищезазначені компанії, яким чином  використовують техніки креативності або їх різновиди для більш ефективного генерування ідей. На конкретних прикладах розглянуто використання Теорії рішення винахідницьких завдань, Дизайн-мислення. Яким чином компанії створюють інноваційну культуру, підрозділи для роботи над складними проблемами. Показано як впливають на результати створення інновацій  ідентифікація та робота з обмеженнями, створення мультидисциплінарних команд, розглянуто особливості підходу до розробки інновацій в компаніях Samsung, Google та Apple. Досліджено чинники, які впливають на успішність використання технік креативності в інноваційному підприємництві.
Автором пропонується власна класифікація чинників, які впливають на ефективність використання технік креативності в інноваційному підприємництві. Пропонується розподіл за трьома типами: внутрішні, зовнішні та комбіновані. Запропонована класифікація чинників виокремлює окремі елементи, які впливають на ефективність використання технік креативності в інноваційному підприємництві, та розподіляє їх на типи. Це дає розуміння, чи можливий вплив компанії на конкретний чинник, в разі якщо він відноситься до внутрішніх, або частковий вплив, якщо чинник віднесено до змішаних, чи необхідно адаптуватися то чинників, на які впливу немає. Класифікація дозволяє виокремити кожний елемент і якісно його пропрацювати. Пропрацювавши кожен з елементів, компанія має змогу значно покращити якість інноваційних розробок.
СТАТИСТИЧНИЙ АНАЛІЗ БІЗНЕС РИЗИКІВ В УКРАЇНІ В УМОВАХ ВОЄННОГО СТАНУ ТА ШЛЯХИ ЇХ ПОДОЛАННЯ
Authors: ГОНТАРЕВА Ірина , КОВАЛЬОВА Вікторія , МИКИША Анна
Published: October 2024

The article analyzes the main risks faced by business entities in Ukraine with a full-scale Russian invasion of Ukraine in 2022. The modern dynamics of registration of new business entities since the beginning of the full-scale war for March - August 2022 were analyzed. The main problems that made it difficult to do business in Ukraine since the beginning of the full-scale invasion were identified, namely consumer insolvency, a drop in demand for the products of enterprises, and a lack of funding. , destruction of supply chains, long-term power outages due to military attacks on energy facilities, rising costs of raw materials, materials and energy resources, and a shortage of skilled workers. The article also analyzed the rating of doing business in strategic cities of Ukraine, namely Lviv, Odesa, Kharkiv and Dnipro. Preventive measures were also proposed to reduce business risks in Ukraine under martial law.Among the main recommendations: analysis of the insurance policy and the possibility of asset protection; development of crisis management and evacuation plans; strengthening relations with other companies and authorities to provide support in crisis; analysis of risks in the market and adaptation of production in accordance with changes in demand; development of different planning and budgeting scenarios for different market conditions; diversification of supply chains and search for alternative sources of raw materials; monitoring of financial markets and timely response to changes; development of a strategy to reduce currency risks and other financial losses; development of alternative sources of financing and investments; developing an emergency plan and having alternative suppliers of raw materials; ensuring the stability of infrastructure and transport links; monitoring of global events and geopolitical risks to predict possible supply interruptions; development of emergency power plans and backup solutions - to ensure power supply in case of energy shortage; reducing dependence on centralized energy sources and developing alternative energy sources, etc.
ДОСВІД ДАНІЇ З ЦИФРОВІЗАЦІЇ БІЗНЕС ПРОЦЕСІВ ЯК ПРИКЛАД ДЛЯ УКРАЇНИ
Authors: ЧЕРЕП Алла , ЧЕРЕП Олександр , ОГРЕНИЧ Юлія , КУРЧЕНКО Микита
Published: October 2024

В умовах розвитку світу вплив цифровізації відчувається дедалі більше. Це інструмент, за допомогою якого можна досягти позитивних результатів не тільки в економіці, а й в інших галузях. Цифровізація бізнесу є перевагою, яка максимізує прибутки, робить виробництво більш ефективним. У статті висвітлено сутність цифровізації та її переваги. Надано авторське тлумачення поняття «цифровізація» та розглянуто декілька визначень даної категорії від зарубіжних дослідників. Розглянуто цифрову економіку Данії, її досвід цифровізації бізнес процесів та місце в рейтингах щодо оцифрованості економіки. Розглянуто рейтинг цифрової конкурентоспроможності 2023 (IMD World Digital Competitiveness Ranking) й індекс цифрової економіки та суспільства (DESI). Проаналізовано діяльність європейського підприємства «Precis Digital». Сформовано провідні країни з роботизації виробництва та визначено місце Данії в установці роботів на 10 тисяч працівників. Зроблено порівняння Данії та України у впроваджені цифрових технологій, підключеності до Інтернету та його доступності. Виявлено, що Данія посідає перше місце в Європейському Союзу за показником підключення до мережі. Визначено, що покриття мережею 5G у Данії значно перевищує середній показник по Європейському Союзу. Розглянуто Стратегії цифрового зростання Данії. Проаналізовані основні ініціативи Стратегії Данії. Розглянуто датський план відновлення та стійкості, який передбачає інвестиції та реформи, спрямовані на розширення високошвидкісного доступу до Інтернету переважно в сільських місцевостях. Розглянута структура підприємств в Данії. Досліджені цифрові державні послуги в Україні та Данії. Проаналізовано NemID — службу електронної ідентифікації в Данії та застосунок «ДІЯ» — єдиний портал державних послуг в Україні. Розглянуті сценарії розвитку цифровізації в Україні та переваги від цього. Визначено, що Данія — найбільш оцифрована економіка Європи. У статті розроблені рекомендації щодо цифровізації бізнес процесів в Україні на основі датського досвіду.
СУЧАСНИЙ ІНТЕРНЕТ-МАРКЕТИНГ З ВИКОРИСТАННЯМ ТЕХНОЛОГІЙ ШТУЧНОГО ІНТЕЛЕКТУ
Authors: ТЕРЕХОВ Дмитро
Published: October 2024

The article discusses the essence and features of modern Internet marketing based on the use of artificial intelligence (AI) technologies. The article examines how AI can help online marketers collect and analyze consumer data, segment and personalize audiences, create and distribute effective content, optimize and automate advertising campaigns, and measure and improve marketing results. The article also analyzes the latest trends in the use of AI technologies by Ukrainian and foreign companies and identifies their advantages.The investigation identified effective AI tools in online marketing, such as chatbots, recommender systems, text generators, sentiment analysers, face and speech recognition systems, etc. The article presents a comparison of AI tools in online marketing of Ukrainian and foreign companies. Foreign companies use modern products that have no analogues in Ukraine. This is due to the popularity of the trend of using AI technologies in foreign companies. In Ukraine, this trend is developing and we can see it in the use of chatbots and CRM systems. They have been implemented by such companies as PrivatBank and Promodo. Despite this, the development of foreign companies is progressive. Previously, only large corporations could afford to use AI technologies, but now young startups are catching up with the trend. AI combined with human capabilities can actually turn business into a universal tool for profit. However, this path is not without obstacles, so the article highlights the challenges of AI that may affect the economic, legal, ethical, and social spheres of life. Scenarios for preventing possible problems allow for the effective use of AI's potential. The article suggests measures that should help society adapt to changes in the socio-economic environment associated with the displacement of humans by AI. It is important to understand the advantages and disadvantages of modern online marketing tools to ensure effective solutions to business problems.
ВПЛИВ МІЖНАРОДНИХ АСОЦІАЦІЙ ТА ПРОФЕСІЙНИХ СПІЛОК З ОРГАНІЗАЦІЇ ДІЛОВОГО ТУРИЗМУ НА РОЗВИТОК ТУРИСТИЧНОЇ ГАЛУЗІ
Authors: ПАНОВА Ірина , СІДОРОВ Михайло , ПУЗАНОВ Андрій
Published: October 2024

The influence of international associations and professional unions on the development of the tourism industry is a key aspect in its modern dynamics. Business tourism, or corporate tourism, is an important component of the tourism industry, which plays a significant role in the global economy and society. International associations and professional unions create a foundation for cooperation and coordination in this field, contributing to the creation of standards, the development of innovations and the improvement of the quality of services. It is noted that one of the key organizations influencing business tourism is the World Tourism Organization (UNWTO), which is the main global body promoting the development and regulation of the tourism industry. It has been studied that the influence of international associations and professional unions on business tourism consists in increasing the competitiveness and efficiency of the industry. They contribute to the development of infrastructure, the creation of new tourism products, the introduction of innovations and ensure the balanced development of the industry in different regions of the world. In addition, they influence the formation and implementation of tourism policies, which contributes to the sustainable development of the sector. It is substantiated that international associations and trade unions play an indispensable role in the development of the tourism industry, in particular in the field of business tourism. Their influence is manifested in the creation of standards, regulation, development of innovations, improvement of the quality of services and support of sustainable growth of the tourism industry. They contribute to the creation of an enabling environment for businesses operating in the industry and help them adapt to changes in the global tourism environment. It was highlighted that international associations and trade unions are actively cooperating with government bodies and other interested parties to resolve significant issues related to business tourism. They can influence the formation and implementation of tourism policies, which contributes to the sustainable growth of the sector and provides a favorable climate for business.
ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ СКЛАДОВІ ПРОГРАМ РОЗВИТКУ ЕЛЕКТРИЧНИХ МЕРЕЖ
Authors: ШАШКОВ Сергій , ЗУБКО Владислав , ЧЕПІЖНИЙ Андрій
Published: October 2024

In the article researched the indicators that directly depend on the state of electrical networks. The first of them is the level of reliability of electricity supply, the indicators of which are the SAIDI and SAIFI indices. The domestic indicators of the specified indices significantly exceed the level in the countries of the European Union and to date have no signs of a decrease. Plans for reducing the indicator SAIDI have been analyzed in relation to the method of incentive tariffs for operators of distribution systems. The next considered indicator is high technological losses of electrical energy. It was analyzed that the volume of these losses has a growing trend and also significantly exceeds the average European level.
The main reason for these phenomena is the outdated and worn-out condition of electrical grids, which, given the damage caused by missile strikes and shelling, tends to worsen. Proposals have been identified that in the future may help improve the condition of grids and eliminate a number of problematic phenomena Their main problems and approximate volumes of priority grids modernization were summarized. Possible practical measures aimed at helping to reduce technological losses of electricity are considered. The structure of the proposed traditional measures necessary to manage the development of networks and consumers were analyzed.
It has also recently started in Ukraine development and approval of a set of documents which are directed to the implementation of the Energy Transition scenario and the implementation of the Smart Grid concept. The further need for the development of system and program documents at both the state and regional levels was identified. It is proposed to include in these documents a number of organizational and economic components which will most effectively contribute to the achievement of the set goals.
ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ СТРАХУВАННЯ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ
Authors: ІЛЬНИЦЬКА-ГИКАВЧУК Галина
Published: October 2024

The article discusses the types of insurance in tourism. Based on the analysis of the insurance market of Ukraine, it was established that the number of insurance companies decreased by almost three times during the years 2015-2022, and 25 insurance companies worked in the field of tourism in 2023. It was revealed that the following companies are the leaders in the travel insurance market: European Travel Insurance, ARX, VUSO, PZU Ukraine. The factors that hold back the development of tourism insurance are highlighted: military actions due to Russia's invasion of Ukraine, political instability; decrease in the number of tourists, low solvency of the population; imperfect legal framework; poor awareness of the population in the field of tourism insurance; public distrust of insurance companies; a narrow range of insurance services in the field of tourism insurance; incomplete and untimely fulfillment of obligations to policyholders; limited scope of insurance protection due to reduction of insurance prices by insurers; decrease in the quality of insurance products; insufficient professional level of insurance company specialists; overall low development of the country's insurance market. The main trends in the field of insurance in Ukraine are revealed: individual policies for certain tourist segments, use of artificial intelligence, transformation of products into the format of electronic policies, blockchain technologies. Directions for solving problems in the field of insurance in tourism are indicated: improvement of the regulatory and legal framework; ensuring political stability, increasing economic development in the state; training of highly qualified personnel in the field of insurance; improvement of insurance culture; creation of protective mechanisms for tourists; assistance from the state to the development of the insurance market in Ukraine; improvement of the risk management mechanism; increasing public trust in insurance companies; expanding the list of insurance services and improving their quality.
ПРОБЛЕМИ УПРАВЛІННЯ ПЕРСОНАЛОМ ТОРГОВИХ ПІДПРИЄМСТВ В КРАЇНАХ ЄВРОПЕЙСЬКОГО СОЮЗУ
Authors: КУЗЬМИНЧУК Наталія , ШУБА Тетяна , ХОМЕНКО Анастасія , ПАНАСЕНКО Ілля
Published: October 2024

Personnel management at any enterprise is a complex and multifaceted process. Managers must have deep knowledge and experience in the field of motivation, coordination, staff training, etc.,
The greatest asset of any organization is its human resources, which ensure the achievement of the company's goals and objectives. It is unfortunate that most companies have neglected the development and management of their main asset, which is human resources.
Human resource management is a function in an organization that focuses on hiring, managing, and shaping development directions for people who work in an organization.
It is also a strategic and comprehensive approach to managing people, culture and workplace environment.
Employee engagement and motivation are critical to the success of any business. Engaged employees are more productive, more committed, and more likely to stay with their employer. In today's fast-paced business environment, it is more important than ever for managers to keep their employees engaged and motivated.
The importance of managing human resources lies in the fact that the most important resource of an organization is people, and that the productivity of a significant world lies among them. In order for the management of human resources to have little significant impact on the efficiency of the organization, it is necessary to expand and effectively implement the required set of policies and processes for human resources. The strategic management of human resources is the key, which is significant, as spy workers reach the goals of the organization for additional policies and practices regarding human resources, ie integration into the strategy of human resources. The growing popularity of the promotion of the mechanism of human resource management has encouraged us to do some clear exercises to improve the efficiency of the organization. There have been very few efforts to maintain a connection between the practice of effective human resource management and efficient organization, as it has been carried out in the Ukrainian economy.
Today, after the pandemic, the management of the effectiveness of the glasses without precedent changes.
РОЛЬ KPI ТА OKR В ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ КОМПАНІЇ
Authors: СЕМЕНЕНКО Юрій
Published: October 2024

The article addresses the implementation and effective utilization of two crucial management methodologies - Key Performance Indicators (KPIs) and Objectives and Key Results (OKR) - in the context of the contemporary business environment. The significance of both methods is analyzed in the backdrop of increasing competition and constant industry changes, necessitating novel approaches to strategic management and the exploration of methods to enhance overall company efficiency.
Various aspects of employing KPIs and OKRs in different types of companies and at various stages of their development are highlighted. Special attention is given to examining how both methodologies can coexist and interact to achieve maximum effectiveness in strategic management.
A methodology for the joint implementation of KPIs and OKRs is proposed, taking into account the unique needs and characteristics of each approach. The outlined steps include analyzing the company's strategy, identifying key areas for measurement, formulating specific objectives through OKRs, and determining corresponding KPIs.
Roles and significance of Key Performance Indicators and Objectives and Key Results in different types of companies are analyzed, demonstrating how their combined usage can create synergy and ensure strategic success.
The overall conclusion of the article underscores the importance of establishing an integrated management system that combines the stability of KPIs with the flexibility of OKRs. The necessity for continuous improvement and adaptation of these methodologies in the context of a dynamic business environment is emphasized.
In summary, the article makes a significant contribution to understanding and applying strategic management methodologies, fostering the development of modern approaches to enhancing overall business efficiency.
АНАЛІТИКА ДІЯЛЬНОСТІ ПІДПРИЄМСТВ УКРАЇНИ З ВИРОБНИЦТВА ЦЕМЕНТУ В УМОВАХ СИСТЕМНИХ ВИКЛИКІВ
Authors: МІЩУК Галина , ДУДЗЯНИЙ Сергій
Published: October 2024

The article examines the activity of Ukrainian cement production enterprises in conditions of systemic challenges. The steady growth of the cement market in Ukraine in 2021 relative to 2020 has been determined. However, the full-scale war in Ukraine significantly affected the activities of cement manufacturing enterprises. The hostilities on the territory of the country have led to a decrease in the demand for cement due to the suspension of construction projects and infrastructure works, as well as due to instability and economic uncertainty. This was reflected in the decrease in business activity in the cement market in Ukraine. In 2022, the number of active cement production entities decreased by 22.2% compared to 2021. The decrease in the number of business entities in the cement industry of Ukraine led to a decrease in the number of employees, particularly, the number of employees decreased by 21.8% in 2022 compared to 2021. Such trends continued in the reduction of personnel costs of cement production enterprises by 25.1% over the last year under review. It has been proven that the most noticeable negative impact of the war on the development of the cement industry in Ukraine can be traced in the dynamics of the volumes of products sold (goods, services) of enterprises in 2022 compared to 2021: the value of this indicator decreased by UAH 7,499,298.9 thousand. or more than a third. As a result, the financial results of cement production enterprises in 2022 significantly worsened compared to 2021. In general, the level of profitability of the operational activities of cement production enterprises in 2022 significantly decreased compared to the previous three years. The most significant decrease was in profitability of operational activity resulting in a reduction of this indicator to the level of -25.6% in 2022. In general, the system challenges for the development of the cement market in Ukraine derived from war require adequate strategic decisions to support this exceptionally important activity for the post-war recovery of Ukraine. The further research of business responses for the current challenges is a perspective of the further studies in the field.
ЗАЛУЧЕННЯ ІНВЕСТОРІВ У ТЕРИТОРІАЛЬНОМУ МАРКЕТИНГУ
Authors: ЯКУШЕВСЬКА Оксана
Published: October 2024

In the conditions of economic instability caused by the spread of the COVID-19 pandemic and military actions by the russian federation on our territory, local government authorities feel the impact of the "belt-tightening" strategy implemented by the central government. Faced with their own financial difficulties, the center reduces transfers, which were previously the main source of funds for supporting infrastructure and overall urban development. Therefore, territorial bodies aspiring to development must actively work on creating a positive image of their territory to diversify sources of capital and attract new investors.
In this context, territorial marketing to attract investors is promotion (advertising). In turn, promotion is the fourth element of the implementation of territorial marketing, but it requires utilizing the entire marketing mix (the "4P" concept).
When considering the first element of the implementation of territorial marketing, it is worth mentioning that many regions of our country can offer themselves to investors through so-called territories with preferential investment regimes. Thus, the task of forming the "territory for the investor" product will include two main components: the territory as a whole and territories with special regimes.
To conduct pricing effectively, it is necessary to have a good understanding of investment projects and possess up-to-date information about the market. "Place" - location or placement - is the most complex and difficult concept in territorial marketing. While the placement of the territory cannot be controlled, the flow of resources passing through this territory, forming growth points, can be managed.
Certainly, in business, promotion and advertising activities are more technologically advanced than in the public sector, but this is quite natural. There will be no significant differences because attracting a professional from the advertising market for government or local self-government is easier than a marketer working with the strategic block. However, if private practices and techniques are quite successful, more conceptual issues of promotion significantly lag behind.
As in business, in territorial product management, it is advisable to use all available means, even if it is a small budget for advertising and a few exhibitions per year. However, marketing of territorial products, especially in attracting investors, is a complex task that is effectively solved comprehensively and sequentially, guided by the marketing mix.
ПОНЯТТЯ ТА СТРУКТУРА МЕХАНІЗМУ ПУБЛІЧНОГО УПРАВЛІННЯ
Authors: ДОРОФЄЄВ Олександр , ПАШНЄВ Віталій
Published: October 2024

The existence of a state without state administration is meaningless and simply impossible without the help of which it broadcasts its will. This is a lever with which regulation can be carried out. The State Administration is designed to activate and actualize the use of all available resources, opening new opportunities, creating stimulating conditions, and maintaining a favorable environment for increasing management efficiency and the population's quality of life. At the same time, a specific dependence is indicated between the full realization of the accumulated potential and the quality of public administration. It is manifested in the following: the higher the professional management level, the better the existing potential is used and multiplied. Thus, the realization of one's potential depends on the level of state administration. The regularity of modern management determines this relationship. The state management system forms a management mechanism and with the help of all the main elements of actions of management bodies, target settings, principles, functions, structures, resources, methods, technologies, and management tools. The control mechanism cannot exist without these system components, and at the same time, without the control mechanism, there is no control system. The paper analyzes the interpretation of the term "mechanism of state management" by researchers. It is emphasized that the structure of the mechanism of state administration includes practical measures, means, levers, and incentives, with the help of which state authorities influence society, production, and any social system to achieve the set goals. The main components of the state administration mechanism were studied, and their classification was considered. It emphasizes the distribution of state management mechanisms depending on state management that apply them. The composition of the complex management mechanism is defined, which may include economic, motivational, organizational, political, and legal mechanisms. The author's vision of defining the term "mechanism of state administration" is given.
ВПЛИВ ВІЙНИ НА МІЖНАРОДНІ ТРАНСПОРТНІ ПЕРЕВЕЗЕННЯ УКРАЇНИ
Authors: ХАРУН Олена , ГРИЦИНА Леся
Published: October 2024

The article found that the full-scale war in Ukraine had a strong impact on international transportation. The structure of the volume of cargo transportation and the number of transported passengers were analyzed. It was determined that there is uncertainty in the market of international freight transportation of Ukraine during the studied period. On the one hand, the war had a negative impact on the country's economy and led to a decrease in the volume of cargo transportation. On the other hand, Ukraine is an important transit country through which key logistics routes connecting Europe and Asia pass.
It was established that the blocking of air transport and sea trade, with the exception of the "Grain Initiative", led to a radical change in the structure of domestic import/export and the leadership of land corridors. Global transformations in world trade caused by the war in Ukraine also affected the configuration of existing supply chains, Ukrainian exports were completely reoriented towards the EU.
It is indicated that Ukraine's signing of an agreement on visa-free transport cooperation with the European Union has opened up new prospects for bilateral international road transport, freeing Ukrainian carriers from the need to obtain permits for flights to EU countries. However, there are also negative trends that affect the growth of transport services and, as a result, decrease the competitiveness of transport companies.
A list of legislative and regulatory innovations and organizational measures aimed at improving international transportation is given. It is argued that a successful solution for the recovery of the country will be the integration of the Ukrainian economy into the EU economic system with the help of various European logistics and infrastructure projects.
It was determined that the key factors in the normalization of transportation were: the conclusion of the "Grain Initiative" with the UN and Turkey, which allowed to unblock the ports of Great Odesa; signing the Agreement on the Liberalization of Road Freight Transportation with the EU; development of border infrastructure, in particular, increasing the capacity of existing road and railway checkpoints, as well as the opening of new ones; increasing cargo handling in the ports of the Danube port cluster.
ФОРМУВАННЯ НА СУЧАСНОМУ ЕТАПІ РИНКУ ФІНАНСОВИХ ТЕХНОЛОГІЙ В СВІТОВІЙ ЕКОНОМІЦІ
Authors: ДУНСЬКА Алла , ЛАГОДІЄНКО Владислав , ТКАЧЕНКО Андрій
Published: October 2024

The current stage of development of the world economy is characterized by the process of increasing the role of the financial sector, as well as the transition to a new phase of development - innovation. Globalization in financial innovations is critical in international innovative development in today's conditions. The rapid spread of financial innovations under the conditions of financial globalization has become the main driver of the formation of the world economic system, contributing to the deepening of financial globalization. The formation of the financial services market is uneven because various factors influence it, including the level of development of information and communication technologies, the stability of the financial sector, and others. These factors have been studied by researchers, but the development of specific segments of the fintech market has its peculiarities. Fintech is a complex system that unites the sectors of new technologies and financial services, startups, and the relevant infrastructure. The financial services sector is increasingly actively using new technologies and tools to perform its functions and implement fundamentally new solutions in which consumers of services are interested. New technologies inherently changed not only the historically formed landscape of providing financial services, giving it freshness and dynamics, but also changed the attitude to such a concept as "money", realizing the transition from cash to virtual money in a reasonably short period. The industry provides subjects of financial relations with a wide range of innovative technologies, among which robotics, biometrics, remote banking, P2P lending, and many others have become vital. The fintech industry is expected to grow due to increased market penetration rates for existing services and their international expansion. The transition from the traditional financial services system to a digital one provides excellent opportunities for large financial companies and FinTech startups to work with banks or financial organizations. As more critical financial infrastructure projects come into production, more players will be interested in implementing digital financial technologies.
ФОРМУВАННЯ ФІНАНСОВО-ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА З ПОЗИЦІЇ СТРАТЕГІЧНОГО ПІДХОДУ
Authors: ДОЦЕНКО Інна
Published: October 2024

The article analyzes approaches to the concepts of "financial potential" and "investment potential", reveals their content and features. Based on the results of a critical analysis of scientific sources, it is justified that the financial and investment potential of the enterprise must be considered as a single definition, which is determined by a set of general characteristics. Based on the conducted research, the author's definition of the concept of "financial and investment potential" of an enterprise is proposed. The financial and investment potential of an enterprise is the ability of an enterprise to accumulate a set of internal and external financial and investment resources, to use them as efficiently as possible for the purpose of obtaining economic benefits, to ensure strategic and tactical development goals. It has been proven that the financial and investment potential of a business entity has a number of varieties. The classification features of the financial and investment potential of the business entity are singled out, namely: according to the time required to achieve a certain value of the financial and investment potential of the business; depending on the degree of realization of the financial and investment potential of the business entity; depending on the method of obtaining information necessary for assessing the financial and investment potential of the business entity; on the basis of the expected results of the realization of the financial and investment potential of the enterprise. The classification of factors affecting the financial and investment potential of a business entity is generalized. The sequence of development and implementation of the strategy for the formation of the financial and investment potential of the enterprise is proposed. It determines the priority directions of development, the sources of investment resources and the sequence of stages of realization of long-term financial and investment goals, which ensure the overall development of the enterprise's activities in the future. The formation of the financial and investment potential of the enterprise in the strategic perspective is aimed at restoring the stable state of enterprises, including as a result of investment. And it includes the effect of the joint action of financial and investment resources, combining current and strategic goals with the possibility of attracting internal and external sources for financial support of the enterprise's investment activities.
СУЧАСНІ ПРОБЛЕМИ ВИРОБНИЧОЇ БЕЗПЕКИ ПІДПРИЄМСТВ НАФТОГАЗОВОГО КОМПЛЕКСУ УКРАЇНИ
Authors: КОЗАК Станіслав
Published: October 2024

Production in the oil and gas sector, causing the existence of an increased risk of hazards both for the internal and external environment of operation, requires increased attention to the problems of ensuring industrial safety. The issue of ensuring the production safety of the enterprises of the oil and gas complex of Ukraine is particularly relevant in the context of the Russian-Ukrainian war, which has been ongoing since 2014 and is in full-scale phase for the second year in a row, accompanied by significant destruction throughout the country.
The problems of improving the functioning of enterprises of the oil and gas complex of Ukraine are constantly in the field of view of researchers, each of whom focuses attention on a certain set of problems and possible ways to solve them. At the same time, more attention is paid to the problem of production safety of oil and gas enterprises from the point of view of its individual components. Thus, the modern domestic scientific discourse does not focus on the problems of production safety of the enterprises of the oil and gas complex, which actualizes the need for research on the specified issues.
The purpose of the study is to substantiate the components of industrial safety of enterprises of the oil and gas complex of Ukraine and to determine the problems of its provision in the context of the Ukrainian-Russian war.
Methods. The methodological basis of the research was made up of general scientific and special methods of economic science, in particular methods of theoretical generalization and logical abstraction. Analytical materials of the Ministry of Environmental Protection and Natural Resources of Ukraine, the State Labor Service of Ukraine, the State Statistics Service, the World Bank, the Government of Ukraine and the European Commission were used in the research process and processed using methods of statistical analysis: comparison, grouping, calculation of growth rates etc.
The results. The essence of the categories "safety" and "industrial safety" of the enterprise was studied. Existing domestic and foreign approaches to identifying the key components of industrial safety of oil and gas complex enterprises are analyzed. The author's approach to the formation of the composition of industrial safety elements is proposed and the characteristics of each of them are given. The situation with industrial injuries in the industry in the pre-war period was studied and the losses of the sector and ecology as a result of hostilities were analyzed. The peculiarities of modern processes of ensuring industrial safety at the enterprises of the oil and gas complex of Ukraine are substantiated
ПРОЦЕСНО-ОРІЄНТОВАНИЙ ПІДХІД ДО ОБЛІКУ ВИТРАТ Й КАЛЬКУЛЮВАННЯ СОБІВАРТОСТІ ПРОДУКЦІЇ ПІДПРИЄМСТВ З ВИРОБНИЦТВА ЗБІРНИХ ЗАЛІЗОБЕТОННИХ КОНСТРУКЦІЙ
Authors: ОВОД Лариса , ВАЛЬКОВА Наталія , КОРБУТ Віталій
Published: October 2024

Costs are one of the most important economic categories, and production costs are the main indicator of construction materials industry enterprises activity. In today's difficult business conditions for Ukrainian enterprises, taking into account the specifics of the production process of companies producing prefabricated reinforced concrete structures, constant monitoring of production costs helps to maintain the profitability and competitiveness of these business entities. Therefore, the development of management tools and cost accounting using a process-oriented approach for enterprises producing building materials allows taking into account all the features of production processes influencing the size and behavior of costs. The purpose of the article is to reveal and improve the features of cost accounting and costing of products according to production processes at enterprises producing precast reinforced concrete structures.
The article analyzes the main directions of classification of production processes at enterprises of the production of prefabricated reinforced concrete structures and its influence on the organization of accounting. The directions for grouping costs in production processes are detailed and attention is focused on its impact on accounting and control of the costs. This will affect the quality of management decisions and the main performance indicators of the enterprises under study. In the process of research, the main foreign methods of accounting for costs and calculating the cost of products in production processes, which are possible for use at enterprises of the production of precast reinforced concrete structures, were determined.
It was found that the ABC-costing method is the most acceptable from the point of view of the technological process of manufacturing products of the studied enterprises. Its combination with the regulatory method of cost accounting and product costing will provide significant opportunities for strategic planning of production costs, will contribute to the accuracy of product costing, and will improve the process of management decision-making.
COMPETITIVE MODEL PROPOSAL FOR THE AZERBAIJAN WINE INDUSTRY: TALENT-BASED ORGANIZATIONAL MODEL
Authors: BASHIROV Intiqam
Published: October 2024

The main aim of this study is to develop a talent-based model proposition in line with the resource-based approach by assessing the strategic position of Azerbaijan's wine industry, which is globally recognized as an important wine producing country.
It is noted that in the context of very important changes and events taking place in the world today, the phenomenon of competition expresses competition in all spheres of life and day by day increases its intensity and challenges modern business.
The article widely uses methods of comparative analysis of the experience of foreign countries, analysis of statistical dynamics, and in-depth analyzes of economic growth in a competitive environment.
The author notes that in order for businesses to compete and, moreover, achieve sustainable competitive advantage, they need to understand that the basis of competition has changed, and accordingly everyone must reconsider their approaches and define a new road map for themselves as strategic support with new methods in management. This new understanding of strategy allows companies to be unique, inimitable and responsive to define their strategy and prepare action plans to meet changing customer needs, create customer value and provide quality and low-cost products and services.
The author emphasizes that businesses now realize that it is impossible to compete and survive using old methods. It is noted that the resource-based view is used as a new approach, which involves the harmonization of resources and business capabilities with their external environment to produce unique products and services.
Azerbaijani wine industry businesses that can redefine their boundaries and develop external relationships using a talent-based model can expand their reach and influence to new groups of employees and entrepreneurs. In this way, Azerbaijani wine industry enterprises can create great new opportunities and offer these groups opportunities to participate in the global economy. This perspective, which sheds light on the dominant organizational logic of powerful players who influence or share the behavior of others, includes foreign competitors, suppliers and employees in the global economy. In this regard, it is very important for the Azerbaijani wine industry to have a good understanding of the interaction between global and local dynamics.
УПРАВЛІННЯ РИЗИКАМИ ДОРОЖНЬОГО БУДІВНИЦТВА
Authors: СУКМАНЮК Вікторія
Published: October 2024

The development of the road network plays a key role in the social, economic and environmental development of a country, region cities. A key aspect for achieving the set goals and ensuring the sustainability and efficiency of road construction projects is the management of risks that arise during project planning and execution. The purpose of the work is the research and classification of risks that arise during the implementation of road construction projects, the formation of a risk management system and the search for ways to minimize their negative consequences. The paper proposes a road construction risk management mechanism, the main purpose of which is to ensure the successful implementation of the road construction project, taking into account all possible risks that may affect the process of its implementation and results.
The classification of road construction risks by origin, nature, stages of the project, impact on participants, scale, which will ensure the identification of potential risks, the probability of their occurrence and the establishment of the scale of consequences from their impact, is considered. The successful implementation of road construction projects is ensured by measures to minimize the negative consequences of the impact of risks.
The authors identified the main areas of risk minimization during road construction, including detailed planning, risk analysis, use of technologies and innovations, reserve time planning, quality control, stakeholder participation, insurance, environmental management, creation of reserve funds, contingency scenario or plans. A contingency scenario of risk minimization in road construction is proposed, which makes it possible to define measures and strategies for the active management of risks that may arise during a road construction project. A contingency scenario allows you to prepare for unforeseen circumstances and negative events that may occur during the implementation of a road construction project. The application of this scenario is absolutely necessary in cases where there is a high probability of the occurrence of specific risks or when these risks can have a serious impact on the project
СУЧАСНІ МЕТОДИ ІНТЕРНЕТ-ПРОСУВАННЯ НА РИНКУ ДВЕРЕЙ
Authors: КОВАЛЬЧУК Світлана , ФЕДОРКЕВИЧ Юрій
Published: October 2024

This article highlights current strategies and effective methods of promoting products in the door market via the Internet in the competitive struggle for sales markets. Analyzing a highly competitive industry, the authors examine various aspects of an effective online presence to increase store traffic and sales. The article focuses on the analysis and comparison of various modern methods of Internet promotion in the context of the door market, with an emphasis on determining the most effective approaches to their application, in particular, such as: social networks, search engine optimization, e-commerce, video marketing, cooperation with influencers, retargeting, content -marketing and adaptive web design. The authors examine each of these methods in detail, evaluating their cost, complexity of setup, and potential effectiveness for different target audiences. Special attention is paid to analyzing the needs of different market segments, such as: young professionals, married couples, older generations, eco-conscious buyers, developers, owners of commercial premises and real estate investors. The article examines exactly how strategies can help increase competitiveness and effectively attract the attention of the target audience. The authors emphasize the importance of a comprehensive approach and individual targeting of each segment, taking into account their unique needs and preferences. The article also includes recommendations for the optimal combination of various Internet marketing methods to maximize the effectiveness of marketing efforts in the door market. Conclusions and proposals are based on a deep analysis of modern trends in digital marketing, as well as on the experience of the author team in this field. The article contains practical recommendations for companies specializing in the sale of doors, which seek to successfully market their products via the Internet. In particular, modern trends and innovative approaches for optimizing electronic business in the field of door production and their implementation are considered. This work can be useful for marketers, door manufacturers, and anyone interested in developing effective Internet marketing strategies in specific markets.
ТЕОРЕТИКО-МЕТОДИЧНІ ОСНОВИ УПРАВЛІННЯ АСОРТИМЕНТОМ ПРОДУКЦІЇ
Authors: ДИХА Марія , МАКСИМЧУК Василь , ВІЛЬЧИНСЬКА Тетяна
Published: October 2024

The article substantiates the importance of managing the range of products in the general management system. It is noted that the assortment policy of a business entity depends on its mission, the developed strategy and tactics, and on the other hand, the assortment policy affects the formation of strategy and determines the tactical decisions of business entities. It is justified that the formation and implementation of the assortment policy of business entities requires a clear idea of the strategic goals of economic activity; clear understanding of one's own capabilities, analysis of the external environment, industry and market trends. It is justified that in the product assortment management system it is advisable to follow the algorithm / procedure for evaluating and improving the assortment structure, which clearly structures the work on the performance of tasks, removes the need to spend time and resources on periodic assignment of tasks to specialists of structural units, etc. The algorithm provides certainty regarding: 1) the frequency of evaluation of the range of products by the business entity; 2) methods on the basis of which the existing assortment structure of production and feasibility of production of potentially new types of products that can be introduced into production will be evaluated; 3) responsible persons (specialists of the structural unit/department) for performing assortment evaluation procedures and preparing conclusions/working out draft decisions regarding the assortment. A model of formation/adjustment of the assortment portfolio of business entities is proposed. Making managerial decisions according to the model should be based on the results of assessing the impact of external environmental factors, the existing assortment structure, the feasibility of introducing new types of products, and the results of assessing the potential / opportunities for expanding production, forecasting and planning, etc.