I-MONSUN : FUTURE MODEL OF SUSTAINABLE ENTREPRENEURSHIP ECOSPHERE IN CREATIVE ECONOMY
Authors: Khidzir Nik Zulkarnaen , Hasbullah Abu Hassan , Mat Daud Khairul Azhar , Ismail Ahmad Rasdan , Ismail Suriatini 
Published: September 2021

AbstrakEkonomi kreatif menjadi agenda penting pada abad ke-21 di seluruh dunia untuk mewujudkan lebihbanyak peluang perniagaan dan meningkatkan pasaran kerja dalam industri. Fakulti Teknologi Kreatif danWarisan melangkah ke hadapan dengan memperkenalkan I-Monsun, sebuah organisasi berasaskankeuntungan untuk memangkinkan pembangunan ekonomi kreatif di negara melalui model masa depanLestari Keusahawanan Ecosphere (FTKW-SEE). Inisiatif ini merupakan pelan strategik lestari bagimerangsang pembangunan keusahawanan di kalangan graduan FTKW yang berpengetahuan danberkemahiran. Disamping itu, ianya diharap mampu mewujudkan pasaran kerja dan membentuk ekonomikreatif yang lebih mampan. Secara amnya Model FTKW-SEE membentuk beberapa kitaran lengkappenjanaan pendapatan dan platform keusahawanan yang lestari melalui dua entiti bersepadu utama iaituMonsun Industri dan Monson Academy. Kedua-dua entiti utama ini menjadi pemangkin kearah mewujudkanModel FTKW-SEE yang lengkap (1: Innovation, Creativity and Entrepreneurship (ICE); 2: Student In FreeEnactus (SIFE) dan 3: Entreprenuership and Regenerative Economy Enterprises (ERE). Monsun Industrimemberi fokus kepada pembangunan dan pengkomersialan produk dan perkhidmatan dalam dan luarnegara bagi menjana pendapatan. Pada masa yang sama, Monsun Industries juga berfungsi sebagaiplatform transit bagi bakal graduan FTKW menjalani Latihan Industri mereka. Manakala kepadagraduan FTKW, ianya berfungsi sebagai Inkubator untuk aktiviti-aktiviti keusahawanan dalam industri kreatif.Sementara itu, Monsun Akademi memberi tumpuan kepada mana-mana aktiviti pendapatan yang dijanamenerusi sektor pendidikan dan latihan dalam pasaran tempatan dan antarabangsa. Monson Akademiakan menawarkan kursus diploma dan menyelaras pentauliahan sijil kemahiran kepada beberapa kolejkomuniti, IKBN dan Desa Ukir Kayu (DUK) yang berada di sekitar Lembah Monsun. Dalam usahamelestarikan dan mengukuhkan perniagaan dan rangkaian keusahawanan di persadaantarabangsa, perkembangan teknologi maklumat komunikasi masa depan juga diambil kiradengan mewujudkan platform maya seperti CIN.my, HIN.my dan MIN.my. Platform maya ini jugadihubungkan dengan rangkaian industri antarabangsa lain yang diiktiraf di seluruh dunia. Selaridengan matlamat fakulti dan universiti , kertas kerja ini membincangkan mekanismapenting yang membentuk model masa depan FTKW Sustainable Entreprenourship Ecosphere (FTKW-SEE) dan bagaimana model ini boleh memberi manfaat kepada Universiti Malaysia Kelantankhususnya kepada FTKW, pembangunan modal insan, ekonomi industri kreatif dan penjenamaan universiti.
Abstract
Creative economy become focus agenda in 21st century around the world to create more business opportunities and prosperity in the job market in the industry. Faculty Creative Technology and Heritagestarted their another initiative one step further to introduce I-Monsun, it’s private wing to catalyse creativeeconomy development in the country through future model of Sustainable Entrepreneurship Ecosphere(FTKW-SEE). The initiative is our strategic plan to encourage FTKW graduates to become knowledgeableand skilful entrepreneurs, able to meet the demands of the job market and contribute in shaping the creative economy. This sustainable model proposed a complete cycle of income generator and entrepreneurship platform through two major integrated entities (Monsun Industries and Monson Academy) to form theentire complete ecosphere models (1: Innovation, Creativity and Entrepreneurship (ICE); 2: Student InFree Enactus (SIFE) and 3: Entreprenuership and Regenerative Economy Enterprises (ERE). MonsunIndustries concentrate on products and professional services commercialization, both locally and globally,to generate profits for FTKW, UMK. Monsun Industries aim to serve as transit platforms for FTKW StudentIndustrial Training playground and also an Incubator to starts entreprenourial activities after the studentsgraduate. Meanwhile, Monsun Academy focuses on educational and training-related activities that are capable to generate income for local and international markets. Monson Academy will offer diploma cousesand coordinate skill certifications to several community colleges, IKBN and DUK which are known as thecommunity of Monsun Valley. Additionally, to strengthen the business and entrepreneurial networkingthrough future advanced information communication technology virtual platforms such as CIN.my, HIN.myand MIN.my will be developed. These virtual platforms are also connected to other recognizedinternational industrial networks around the globe. Therefore, this paper intentionally discusses the futuremodel and entities of FTKW Sustainable Entrepreneurship Ecospehere and how the model can benefitthe FTKW-UMK on its human capital development, creative industries and professional branding of theuniversity.