Exploring the connections between DNA, cultural intelligence and knowledge dynamics in multicultural business environments
Authors: Bratianu Constantin , Paiuc Dan , Brancu Laura 
Published: February 2025

Purpose

This article aims to delve into the connections between DNA, cultural intelligence (CQ) and knowledge dynamics (KD) as native ingredients of the global mindset of multicultural managers and leaders. Cognitive science and knowledge management researchers show that business process decision-making is not entirely rational, based on explicit knowledge. They depend on the dynamics of rational, emotional and spiritual knowledge fields and on the capacity to integrate those dynamics into cultural intelligence. Most business process management studies show that managerial competencies depend on native and educational components. The literature usually addresses the developing process of those competencies through educational programs and leaves a knowledge gap concerning their native ingredients.

Design/methodology/approach

We designed an integrated research approach containing a critical literature review, supported by a bibliometric analysis using VOSviewer and a quantitative analysis derived from questionnaires and their statistical processing using SPSS, version 28. Based on VOSviewer variant 1.6.20, the bibliometric approach is used to understand the intricate correlation between DNA, CQ and KD, while the quantitative analysis is rooted in a questionnaire’s results from a sample of 101 managers with cross-cultural experience.

Findings

The analysis reveals that DNA diversity can play a notable role as a vector and predictor of CQ and KD. The results demonstrate the connection between geo-genetic diversity, CQ and the ability to be effective in multicultural business environments. Furthermore, the study highlights the impact of DNA on knowledge dynamics, revealing how geo-genetic variations impact the transfer and transformation of knowledge within sociocultural contexts—with implications for organizational behavior and cross-cultural and multicultural management.

Research limitations/implications

This study may encounter limitations in establishing a direct and unique causal relationship between DNA, cultural intelligence and knowledge dynamics, as the complex interplay of various factors, such as individual experiences, social environment and education, could influence the interpretations of the findings. Additionally, generalizing the results across diverse populations would be challenging due to the potential ethnic and geographic variations in genetic and cultural contexts (Alexander et al., 2021). Also, for future research, we could reverse the process and measure a self-reported CQ before the DNA test in order to avoid any potential cultural bias or extended perception. Business process management within a multicultural environment is strongly nonlinear and more complex models should be developed to reveal the inner correlations between main constructs.

Practical implications

This research extends beyond academia into practical domains such as organizational behavior, cross-cultural and multicultural leadership, and sustainable business processes. Acknowledging the role of genetic diversity in these phenomena encourages further inquiry, prompting scholars and practitioners to investigate the organization’s concrete ways to increase creativity and innovation, adaptability and resilience toward successful navigation in the international business environment based on diversity, inclusion and global mindset.

Social implications

Comprehending the genetic underpinnings of cultural intelligence and knowledge dynamics has potential implications for various fields, such as education, cross-cultural communication and even policy-making. By acknowledging and harnessing the influence of genetic diversity in these domains, we aim to create more inclusive and opportunity-rich environments that foster intercultural learning and cooperation. We also aim to generate more sustainable business approaches based on flexibility, continuous learning and cultural adaptation.

Originality/value

Previous literature mainly concentrated on environmental and individual factors acting on CQ and KD; however, this study is focused on uncovering DNA’s influence on these concepts and topics. The originality of this study lies in challenging conventional views on CQ and KD by introducing genetic factors to understand individual differences. Recognizing the impact of diverse genetic roots on CQ and KD, this paper emphasizes values like respect for the culture and historical background, understanding others' values, diversity and inclusion, and learning and agilely adapting. These vectors are the foundation for modern business processes in multicultural environments.