bluuebunny/crossref_metadata_2025 huggingface dataset:
Towards Phraseologism Formation and Terminologization in Scientific and Technical Texts
Authors: Aripova Darya A. , Bashmakova Irina S.
Published: October 2018

The given research deals with the problem of phraseologism formation and further terminologization of such word-combinations as: Dutch slice-hip roof, Dymaxion House, Inhoff tank, dragon summer, cyclopean concrete, dragon tie, horse shoe curve, double Roman tile, etc. It is noted that object categorization takes place in man’s consciousness. Once being used as a fixed word-combination in professional text, the lexical unit may preserve the formed holistic meaning and can be transferred to the category “phraseologism”. The three obligatory identification requirements for word-combination to be transferred to the category “phraseologism” have been defined. The phraseologism functions in the scientific and technical text have been determined.
Representation of Semantic Power in Discourse of Institutionality
Authors: Eltanskaya Elena , Arzhanovskaya Anastasia , Linkova Yulia , Medvedeva Ludmila
Published: October 2018

The article analyzes the linguistic peculiarities of the spatial representation of the concept of power in such types of institutional discourse as economic and legal. The interrelation of space of power which is thought as a category and the various discursive practices correlated with different spheres of communication is considered. Specification of representing the category of power is demonstrated through semantic analysis of dynamic prepositional group. Within the research, new constitutive components of the given discourses, text-forming units and components of the text are revealed, new interpretations of elements of the discursive structure and semantics are given. The examined group of dynamic prepositions undergoes derivational transformations presented in a generalized model of semantic modifications.
Mongolia in 20th century: Socialist Modernization and Economy
Authors: Rodionov Vladimir , Dagbaev Erdem , Badmatsyrenov Timur , Badmatsyrenova Elizaveta
Published: October 2018

In contemporary Mongolia democracy is considered to be the main modern criterion of the political Modernity, which distinguishes socially «developed» countries from «backward» ones. Mature democracy is supposed to be the most important achievements of Mongolia after two decades of post-socialism. This phenomenon can be explained in different ways. Some authors appeal to the historical civilizational and religious factors, which identified «the predisposition» of the Mongols to democratic values. Others tend to find the answer to the question in the politics of Mongolian reformists, who adopted effective resolution procedures. And still others pay great attention to the external factor towards Mongolia, stimulating the country to democratization.
Philosophic Discourse Language and Transcendence: Hermeneutic Nature
Authors: Bredikhin Sergey , Vartanova Liana
Published: October 2018

The article views the phenomenon of philosophizing as a specific type of discourse, which uses the metalanguage of the third level of abstraction to verbalize the process of thinking. The research proves that the phenomenon of the translated philosophic text also appears to be the metascientific discourse of the reflection over the ontological and over its verbalization. The revealing of noematic hierarchy of sense bearing structures is necessary for the pure hermeneutical understanding of the philosophic text sense. The analysis shows that the new sense derivation and interpretation turns into a process of overflow and mutations that pervades the entire cognitive sphere.
Modeling of Semantic Structure of Similative Phraseological Units
Authors: Dobrova Victoria V. , Savitsky Vladimir M. , Nurtdinova Lilia R. , Kistanova Olga A. , Ageenko Natalia V.
Published: October 2018

The problem of modeling of semantic structure of similative phraseological units is described. With the use of formal meta language SESAME invented for the purposes of the conducted semantic analyses (a meaningful acronym of Standard Events and Situations Artificial Meta-language) on the basis of frame-scenario models, the authors made an attempt to analyze the transferred meaning and in particular the degree of modeling potential, the degree of explicitness / implicitness, the degree of semantic dividedness / integrity and the scale of the denotative area of English similative phraseological units. Similative phraseological units under consideration can be comparative, metaphoric or allegoric.
Local identity and self-identity of residents of northern Russian cities of Arkhangelsk and Severodvinski
Authors: Drannikova Natalia , Zashihina Inga
Published: October 2018

Local population survey based on specially developed questionnaire was held to study local identity of Arkhangelsk and Severodvinsk in the Arkhangelsk region (Russian North) from 2000 till 2015. Aquired folklore and speech data allow us to analyze Arkhangelsk and Severodvinsk citizens’ local identity distinctive features. The held research allows one to make a conclusion that the Arkhangelsk and Severodvinsk citizens have their own developed local identity, but with different specific characteristics. The local population has their own images of themselves and other people/neighbours. Arkhangelsk was founded as a traditional town, Severodvinsk – during country urbanization processes. Severodvinsk inhabitants have double or triple identification more often than Arkhangelsk citizens.
Inclusive Education as Socio-Pedagogical Factor in Modernization of High Education
Authors: Fedorova Marina A. , Nelepko Kseniya S. , Fandeyeva Diana A.
Published: October 2018

The article deals with various aspects of inclusive education in Russia. Characteristics of children with special adaptive abilities are given, that is, individuals whose health or development impedes self-care, independent movement, orientation, communication, control of their behavior, mastering educational programs, work activity, that is, adaptation in society and socialization without specially created conditions. Factors and tendencies successfully realized in professional training of specialists and education of children with various possibilities of adaptation and socialization are revealed, administrative reasons, psycho-pedagogical and socio-economic nature, preventing the full integration of inclusive education in educational institutions of the Russian Federation are determined. Attention is focused on the need to modernize the professional and pedagogical training of specialists in the training of persons with HIA. Theoretical and practical substantiations are proposed as the directions of this restructuring, which ensure the theoretical and practical readiness of the teacher for professional activity with children with special adaptive abilities.
Developing Professional Foreign Language Skills through Webinars as Online Tool
Authors: Fetisova Svetlana , Podkamennaya Elizaveta , Nevolina Ksenia
Published: October 2018

This work is devoted to the technology of teaching students to organize and conduct webinars as contributing to their motivation and improving their performance when developing professional foreign language skills. Utilizing webinars encompasses both turning the focus from the teacher-centered approach toward learner-centered one and studying outside the classroom effectively. The research presented was carried out at two universities in Irkutsk, Russia: Irkutsk State Linguistic University (2014-2015) and Irkutsk State University (2017). 45 students of the Universities with the major “Advertising and Public Relations” were the participants of the learning experiment. The sign test, Mann-Whitney-Wilcoxon U-test, were employed to confirm the results of the testing.
Inclusive Learning Environment in System of Secondary and Higher Professional Education
Authors: Golub Oksana V. , Ozerina Anna A. , Timofeeva Tatiana S.
Published: October 2018

One of the topical fields of modern education is implementation of an inclusive approach which makes it possible to get equal rights and access to education for students without regard for their health condition. The purpose of the article is to carry out the analysis of the inclusive components of learning environment in educational institutions and of higher and secondary professional education (using the city of Volgograd and the Volgograd Region as an example). As a part of the study, an integrated model for inclusive educational environment, which contains technology (psycho-didactic), space-object, social and process components, was developed. Relying on this model, analysis and assessment of the state of the learning environment in educational institutions and of higher and secondary professional education of Volgograd and the Volgograd Region were made. The results showed that each educational institution has its own specific way of organizing inclusive environment; there is no common standard for its implementation. The research possesses both theoretical significance and applied functions so far as with the help of this model it is possible to assess the state of learning environment and building a unified educational system on the basis of all its components.
Digital Technologies as Basis for Archaeological Heritage Preservation: 3D-Modeling for Geoinformation System
Authors: Grickevich Marina , Andreeva Irina , Belitskii Alexander , Khoperskov Alexander
Published: October 2018

Modern information technologies provide unique opportunities of cultural heritage preservation and creation of new software tools analyzing archaeological data. In the current article, we discuss the features of designing services of the system supplying work with spatially distributed archaeological data by example of the specialized geoportal implementation at Volgograd State University. The design of the database with geospatial reference supported by the geoinformation system has been considered as well. A set of services for creation, visualization and publishing of 3D models is described. Our approach allows combining a digital terrain model with a 3D model of the archaeological excavation.
Foreign Language Classroom: Multilingual and Multimodal Space?
Authors: Gudova Margarita , Guzikova Maria , Kocheva Olga , Cardenas Bucheli Alberto
Published: October 2018

The article is focused on the elaboration of the theory of multiliteracy developed by the New London Group in the mid-1990s, with a special emphasis on multilingualism as a challenge for the teachers of English who need to acquire a new understanding of the rapidly changing learning environment shaped by the multitude of language repertoire performed in the classroom. The modern language communication necessitates a more dynamic way of interpreting and processing the information received through the construction of a personal search trajectory. Multimodal literacy as the goal of modern education requires developing of the ability to actualize meanings through the personal modality and narratives. The new educational context should be equally important and accepted by every participant engaged in the educational process, as well as, if necessary, be supplemented by new modalities. The English teachers’ experience of integrating multiliteracies into their practice is shown through the narrative enquiry approach.
Legal Value Orientations as Basic Category of Law Students’ Legal Culture
Authors: Ibragimova Zarina N. , Shchegoleva Natalya A. , Borisov Alexander S. , Agayeva Albina V.
Published: October 2018

An obvious connection of legal culture, value orientations and legal consciousness was established by cross-disciplinary analysis. Legal culture is considered as a whole in relation to legal value orientations. The necessity of forming legal value orientations is proved, as without them it is impossible to achieve a high level of legal culture and to ensure a student’s behavior within the framework of the law. This component is analyzed as a compulsory element of a law school student’s legal consciousness. The concept of legal value orientations is defined from the standpoint of different approaches and from the point of view of various authors, wherein these orientations are studied through the cognitive-volitional component. The relation of legal value orientations and legal beliefs is analyzed. It is offered to comply with a number of pedagogical conditions, to apply certain methods and techniques, which will influence the educational process and will promote forming legal value orientations. The need for developing value orientations in students is proved; it is shown that without value orientations it is impossible to reach a high level of legal culture, to engage in civic activities and to become a law-abiding citizen. Legal value orientations are studied as a construction material of legal culture and govern a student’s legal behavior.
Problems of Studying Regional Toponymicon in Linguistic Ecology Aspect
Authors: Ilyin Dmitry , Sidorova Elena
Published: October 2018

This article studies linguistic ecology parameters for describing a regional toponymic system, which are related to intra- and extralinguistic factors including morphological derivation adaptation, local aspects and specifics of residents’ life. The notion of name uniqueness within a region is introduced. Attention is paid to linguistically toxic names of inhabited localities: multicomponent names and names contradictory to the current social situation. The authors conclude that it is essential to find a balance between the language system and the language practice and the primary task of studying regional toponymicon in linguistic ecology aspect is to find means and methods protecting geographical names from the negative influence of both language environment and irresponsible actions of language speakers nominating a geographical object.
Expansion of Professional Competence of Modern Teacher in Conditions of Domestic Professional Education Updating
Authors: Kamaleeva Alsou , Gruzkova Svetlana , Maslennikova Valeria , Nigmetzyanova Venus
Published: October 2018

The studying of a process of teachers’ professional competence expansion in the conditions of updating of domestic professional education was based on the checking up a hypothesis of interrelation between teachers’ competences and their professional competence. Data of college teachers’ poll of the Tatarstan Republic and the Republic of Mordovia in the conditions of educational standards of the fourth generation’ introduction and professional standards were investigated. The technique of studying the teachers’ opinion on expansion of teachers’ professional competence is theoretically proved and developed. Dynamics of teaching opinion is investigated by means of the adapted didactic means, which allow one to describe quantitative and qualitative characteristics of the happening processes. The research has rather fully allowed revealing the observed unevenness of formation of innovative professional competences of the interviewed teachers. Although a self-assessment formation of the respondents of the offered competences is above an average (on a 10-mark scale), the quantitative indices define the leading role of cognitive competences. Results of the conducted research are useful for experts in the field of education and are of interest for the general public in the conditions of an innovirovaniye of domestic professional education.
Ethnic Culture of Russian World: Development of Domestic Social Education
Authors: Mityaeva Anna M. , Egorychev Aleksandr M. , Fomina Svetlana N. , Baranov Yury N. , Khovanskaya Elena A.
Published: October 2018

The paper presents the results of collective study devoted to the problem of the birth, development and formation of Russian social education within the framework of the ethnic culture of the Russian world. The purpose of the study was to prove the need to reform the modern domestic education, taking into account the characteristics of Russian culture, its spiritual and moral meanings, values and traditions. The stated goal was to solve the following problems: the analysis of scientific and historical literature on the problem of the birth and development of Russian culture; the identification of the peculiarities of the formation of the Russian ethnos, its ethnic culture; the identification of the basic meanings and values of Russian culture and the substantiation for their use in working out a strategy for the development of national education. The result of the research was development and substantiation of: the model of the birth, formation and development of domestic social education; the model of human socialization in the Russian paleosocium; the model of social education of the younger generation in the tribal community of the Russian world.
Model of Teaching English at Architectural University
Authors: Kozlova Olga , Astafurova Tatyana , Vishnevetskaya Natalya
Published: October 2018

Recent research shows that teaching English in architectural universities has specific features in terms of vocabulary, grammar and other aspects. The purpose of this article is to present the three-stage model of teaching English to students of architectural and building specialities. The description of the highlighted stages of the suggested model enables future specialists to master their knowledge of English and apply it in their professional sphere.
Male Behaviour Standards in Female Perception
Authors: Maksimyuk Elena , Tsoupikova Elena
Published: October 2018

The paper is devoted to the analysis of male behaviour standards in female perception. Speech fragments taken from female dialogs explicate the presence of male behaviour standards in female consciousness. Cognitive and semantic analysis of female speech behavior peculiarities allowed us to reconstruct and describe female perception determined by social and cultural reality of linguistic and cultural society they live in. It was discovered that female perception was determined by social and cultural stereotypes and roles. This determination is realized in a strong need to correspond to these stereotypes and roles. Special attention is paid to the pragmatic functions of linguistic units, emotional attitude expressed in speech, to the types of communicative determination, to the evaluation scale and to the perception channel revealed in the process of communication.
Experiment of the South Yakutia Toponymy’s Lexicographic Description
Authors: Merkel Elena , Yakovleva Lyubov
Published: October 2018

The paper considers main stages of the lexicographic description of the SouthYakutia toponymy. The authors made the classification of collected geographical names in the structural and derivational aspect. During the study, an extra-linguistic analysis of toponyms (geo-referencing, culture-historical information) was conducted. As a result, dictionary entries have been drawn up in which a denomination zone, a zone of interpretation, an etymological and word-forming zone were identified. Different maps as well as Evenk-Russian dictionaries were used as the basic sources for this research. To make the analysis easier, 900 place-names were first categorized and then situated into a special catalogue. As a result, the analysis shows the territorial majority of Evenk place-names what finally proves the wide spread of Tungus tribal people on this territory in ancient times.
S. Sholl’s “Own” and “Alien” Russia
Authors: Morozov Evgenii , Urazayeva Nailya , Kusarbaev Rinat
Published: October 2018

In this paper, within the framework of the linguoculturological approach, the problem of interaction of cultures is studied. In this regard, the conceptual opposition of “own” – “alien” reflects the uniqueness of perception and interpretation of the real world, due to the features of a particular culture. The authors try to restore some fragments of the character of Russia based on the material of the publicistic prose of Suzanne Sholl, the Austrian author of “Russland mit und ohne Seele”. The relevance of the paper is due to the need to overcome obstacles in intercultural communication, to harmonize the positions of people and societies belonging to different cultures. The main methods of research are hermeneutic, cultural-historical, descriptive ones and a continuous sampling method as well. The attitude of the Austrian writer to Russian culture, interpersonal relations, and mental activity of a person is analyzed through the prism of the dichotomy “own” – “alien”. Particular attention is paid to intercultural gaps, which are unique to one nation. Russism reflecting the national cultural specifics of the people refers to this type of lacuna. The analysis of empirical material has shown that the author develops alien cultural elements that cause her various evaluation reactions: surprise, misunderstanding, respect, protest.
Linguistic Means of Evaluation of Quantity in Texts Containing Numerical Lexemes
Authors: Kim Natalia , Narushevich Andrey
Published: October 2018

This article is devoted to the analysis of linguistic means of explicating evaluation in utterances containing numerals. The evaluation of certain amounts and numbers can be encountered at all levels of linguistic expression. It is shown that both quantitative and axiological evaluation of a certain number or amount, expressed by a numeral, can be verbalized at the surface level of the semantic structure of the utterance with either stylistically colored or neutral lexemes that belong to different parts of speech. Stylistically colored lexemes often combine evaluation semes (such as “a lot” and “bad”). The evaluation of a certain number expressed by a numeral with the primary meaning can be detected as a hidden presupposition and / or communicative meaning of a statement including a numerical lexeme. Pragmatic factors that determine the evaluation are considered. It is noted that in speech, explicit and implicit ways of expressing evaluation can be combined, which leads to an “amplification” of the evaluation and is manifested in the simultaneous use of linguistic units of different levels.
Integrated Approach to Text Analysis in Teaching Translation at Linguistic Department
Authors: Nikitina Tatyana , Kasatkina Klara
Published: October 2018

The article addresses the issue of preliminary translation as part of the translation process. Though the review of scientific discussion in the area shows substantial research of text analysis, its application in teaching practice still remains unclear. Particularly, it concerns the format and effectiveness of different methods. The article describes an integrated model of text analysis, which is based on textological and intercultural approaches and uses different tools for analyzing the text. The model is tested in the practice of teaching translation at the university by the use of questionnaires, a protocol method, and a comparative method. The study of the results proves the efficiency and flexibility of the model in reference to different types of texts. It can be used for different levels of translation training. The application of the integrated text analysis provides a better understanding of the text contents and better equivalency. It also diminishes mistakes in translation. The model of integrated text analysis is a useful tool for educators in linguistic area.
Semantics and Modality of “Strange” (Based on Mystical-Fantastic Russian, English and Spanish Novels)
Authors: Novikova Daria , Ivanova Yulia
Published: October 2018

The aim of the study is to present semantic diversity of an adjective “strange” in Russian, English and Spanish literary texts. All context examples are taken from world-known mystical-fantastic novels (“Altist Danilov” by V. Orlov, “Falling Angel” by W. Hjortsberg, and “The Club Dumas” by A. Pérez-Reverte) in order to demonstrate individual author’s style in conveying religious concept such as demon and its attributes through different cultures. Using the method of comparative analysis and specific identification the authors describe three aspects of adjective definition – gnoseological, emotional-axiological and orthological. The paper confirms that attributive features of main characters in all literary texts can be depicted through one single adjective, its synonyms and its collocations. Moreover, description of demonic personages mostly depends on quality adjectives having selected by a creator of a literary text. The practical value of the study is that research findings can be used in future investigations on the modality and semantics of other adjectives belonging to the same semantic group.
Cross-Cultural Literary Translation Teaching in Course of “Home Reading”
Authors: Privalova Julia , Ovcharenko Victoria , Kashirina Natalia , Yakovlev Alexey
Published: October 2018

The paper concerns teaching literary translation as a type of cross-cultural speech act in the system of translators’ professional training and integrated into the course of “Home Reading”.The authors believe that all disciplines that comprise translators’ professional training should be profession-oriented, equipping the students with skills and competences necessary for effective cross-cultural mediation, thus contributing to the formation of a cross-cultural component of the translator’s competence. A hierarchy of tasks and assignments is presented in accordance with the three-stage structure of the translation process (pre-translation, translation, and post-translation stages).The results and efficiency of the proposed method, tested in the course of a 17-years long experimental teaching, is described.
On the Ways of Creating Structural Irony in English Literary Discourse
Authors: Ovshieva Nalya
Published: October 2018

The concept of structural irony is traditionally associated with an implication of alternate or reversed meaning that pervades a work. A major technique for sustaining structural irony is the use of a naïve protagonist or unreliable narrator who continually interprets events and intentions in ways that the author signals are mistaken [1, 45].This paper sets out to investigate structural irony as the organizational principle in English literary discourse. After a survey of different views of structural irony, an attempt is made to verify that the pragmalinguistic techniques, viz. the play on double meaning, echoic mentioning of the word or phrase, the use of emphatic structures in free indirect speech, and repetition of patterns of behavior, are employed in constructing structural irony. The results of the analysis conducted on the material of short stories and novels of English-speaking authors will be presented in order to demonstrate that structural irony can be constructed by combining various linguistic devices to achieve the ironic effect.
“Doping Shadow Still Hard to Escape“: Facing up to Reflections in German Print Media on Doping Scandal
Authors: Pastukhov Aleksandr
Published: October 2018

The paper reflects important features and developments of doping affair with Russian sportsmen as a media scandal. This communicative event is introduced through the current examples taken from the German national and regional press. The mechanisms of the formation and topicalization of the event are revealed in the paper. The global context of the scandal is covered and exampled by co-referential areas “Sport” and “Olympics”. Their presentation and interpretation occur under conditions of so-called “fake news” and “media performance” strategies. The examples presented in chronological order reflect the communicative dynamics of the media event ‘doping scandal’. The remarkable features of the distinguishing journalistic style and informative media genres are covered in the paper.
Formation of Healthy Lifestyle in Students’ Training in System of Continual Linguistic Education
Authors: Torunova Natalia , Pogodaeva Margarita , Davydova Tatiana
Published: October 2018

The analysis of the health index dynamics of children, teenagers and young people of Russia during the last two decades testifies that there is a lasting tendency of decline of physical, mental and moral health of those under teaching. The social negative phenomena like tobacco-smoking, beer drinking and risky sexual behavior have become widely spread. The absence of a continual system of pedagogical education focused on health value and healthy lifestyle is one of the major reasons of low efficiency of the work carried out by educational institutions. The article substantiates the potential possibilities of a foreign language as an aspect to provide those trained with continual formation of a healthy lifestyle and examines the work done within the frame of curriculum and extra-curriculum activities united by one topic.
Manifestation of Compensatory Behavior among Preschool Children with Trust Deprivation
Authors: Polina Anzhelika , Ovcharova Elena
Published: October 2018

The article considers the problem of personal features formation among preschoolers with deprivation. The article presents the results of research aimed to reveal the peculiarities of the mental deprivation and trust deprivation among orphans, and to compare the results with the children raised in families. Many basic attitudes of the orphans are deformed, in particular, social trust relationships with the world, which are manifested in two forms of compensatory behavior. The first group comprises children with trust deprivation of passive type, characterized by anxiety, shyness, hypochondria, inability to stand up for themselves. The second group comprises children with trust deprivation of active type; these children are outwardly sociable, but they are prone to aggressive reactions, antisocial behavior and conflicts. Despite the difference in the behavior, orphans are characterized by common personal features: insecurity, inferiority, hostility, proneness to conflict, difficulties in communication.
Communication as Resource: Problems of Introduction of Social Innovations in Modern Russia
Authors: Vasilieva Ekaterina , Poltavskaya Mariya , Khomutova Natalya
Published: October 2018

Investigation of development and implementation of social innovations in regions of Russia is an important scientific problem. A socio-economic and political situation, traditional forms of government affect the forms of business communication and their efficiency. The subjects that determine the information and communication space of innovators are business, educational institutions and the state (Triple Helix theory). We also proceed from the fact that socio-economic development of the territory (case study of Volgograd region) depends on business, government and non-profit (third) sector as the main subjects of activity. We explore the communication as a resource for the formation of innovative activity; economic, political and cultural factors of this process are also researched. The research was carried out with the support of the RFBR (The Russian Foundation for Basic Research) and the Volgograd region administration (project № 17-13-34010). Young researchers, young entrepreneurs and experts were surveyed using qualitative methods. The results of the study allowed us to gain answers to the following questions: a) what communications are required for the formation of social capital; b) how to develop and implement innovations through communication. The study has showed that the problem with communication is systemic and affects all actors.
The system of Informational Support for University Management
Authors: Poluboyarov Valeriy
Published: October 2018

The article defines the place of information technologies in the system of strategic managing of the higher educational institution (HEI). The author analyzes the Russian regulatory requirements for the system of informational support for university management and proposed the architecture model of the typical informational system of university management. The market of software for automation of business processes within the university was also analyzed: platforms for building the systems of university management, platforms for building electronic information-educational systems, platforms for management informational support according to objectives. The article describes the architecture of the system of informational support for university management that has been embedded in Volgograd State University and the mechanisms of its integration, additional functionality implemented there, and development plans.
Translation And Localization Strategies In Automotive Advertising Of Multinational Companies In Russia
Authors: Popova Olga I. , Stepanova Ekaterina V.
Published: October 2018

The paper deals with the way multinational automotive companies incorporate their values and goals through different advertising approaches in local markets including Russian, how they adapt to cultural, social and economic conditions. The authors discuss localizing strategies and potential effects of advertising texts, as well as common techniques, nonverbal presentations and verbal transformation used by localizers to overcome incoherent marketing needs of different countries. The paper focuses on such concepts of advertising and localization as adoption strategies alongside such processes of globalization, internationalization and standardization. The relevance of advertising localization for the successful marketing of automotive products has been proved as it plays the major role in adaptation of the text to the cultural realities and social and economic environment. The work presents examples of source texts in French and localized texts in Russian with subsequent translation into English and their linguistic analysis. The study of the language features inherent in advertising on multinational automotive companies` websites has been conducted; the transformations made by the translators of the advertising and localization strategies for the Russian-speaking audience have been revealed).
Transfer of Evaluative Contexts When Subtitling Film Translation (in German and Russian Languages)
Authors: Rebrina Larisa , Chukina Ekatherina
Published: October 2018

The article presents the results of studying the patterns of evaluative meanings transfer when translating and subtitling films of various genres from German to Russian. Material for the study serves the original version and the translation of a military drama, a melodrama, a comedy, and a detective. The authors used the descriptive, comparative method, the methods of contextual, definitional analysis, quantitative calculations. The object of study includes the fragments of film dialogues in the source (German) language and the language of translation (Russian). The specificity of subtitling depends on the need of strict regarding the spatial and temporal parameters of the film text. Evaluation is interpreted as a semantic-pragmatic category (the impact involving appropriate semantization which is consistent with elocution through selecting the semantically relevant language). It is determined that the verbal component in the studied film text is highly informative, providing low complementarity of verbal and non-verbal components; the positive and negative evaluations are realized at the same frequency which is associated with a variety of topics and genres of films; the most frequent translational transformations, used in transferring evaluative meanings when subtitling, are synonymous substitutions, modulation technique, literal translation and specification; the most relevant methods of text compression, in this case, are a generalization and simplification. The authors verified the hypothesis of relevance for transferring the evaluative meaning through subtitling such elements of the valuation structure and the parameters of its verbalization as a type of evaluativity, object, basis, nature, degree, level of language expressions of evaluation, which detect differences between the source text and the text of translation. There are also stated the parameters which characterize the transfer of evaluative meanings and are the most resistant/stable to transformation and the most sensitive to transformation.
Suggestive status of verbal model and its associative colority
Authors: Rogozhnikova Tatiana , Efimenko Natalia
Published: October 2018

The paper presents the results of the experimental research of the associative (psychological) colority of various complexity verbal models (sound-letter, word, text), performed by means of computer programs for different languages specially created for such analysis. The investigations were conducted on the material of the Russian, English, German, Tatar and Bashkir languages. The authors interpret associative colority as one of the tools of studying the suggestive reserves of verbal models with the help of which it is possible to manifest the latent affecting component of any speech product. For creating color matrices of the working languages, psycholinguistic experiments were carried out to allow materializing associative colority. On the basis of color matrices, the computer programs were written and the analysis of any verbal model as well as the simulation of the associative color background of any language became possible. The authors describe two approaches to studying associative colority. The first approach rests upon the comparison with reference color models of a language obtained by different ways: on the principle of accounting the shared participation of each sound-letter or by the indicator of the frequency usage of a sound-letter in discourse. The second approach allows analyzing the associative colority of a text not through the relation of a dominant color of a text to the dominant color of a language, but through the logarithm of ratio. The article provides the examples illustrating the results obtained by the authors.
Linguocultural Framework of Russian Dacha Gastronomic Culture in Today’s Mass Media
Authors: Zhura V.V. , Rudova Yu.V.
Published: October 2018

For a number of decades, both Russian and international researchers have demonstrated their unremitting interest in a such specific Russian phenomenon as dacha. Yet, the linguocultural aspects of its constituent gastronomic culture in Russia have not been studied. The study comprised several stages, at which the methods of hermeneutics, content analysis, narrative interviewing with subsequent linguistic analysis were employed. The significance of Russian dacha in shaping eating practices is reflected in communal and individual consciousness which is implicated in the broad coverage of this topic by the mass media. The linguocultural framework of the dacha gastronomic culture of Russia has been demonstrated by the thematic content of mass media texts and by cumulative and individual concepts evolved by the participants of dacha movement. We have found that such linguocultural concepts as special importance of a dacha diet and dacha foods, their uniqueness, health utility, simplicity and naturalness, hedonic value, festivity, and communal nature are most explicitly represented in the texts. Furthermore, recreational and ingenious potential of dacha activities embedded in a remarkable emotional atmosphere is semantically embodied. We have shown that the analyzed texts are impregnated with emotional and evaluative connotations verbalized by means of specific lexical and syntactical stylistic devices.
Graphic-Stylistic Expressivity in Media Discourse
Authors: Ryabova Marina Yu.
Published: October 2018

The article deals with the analysis of graphic-stylistic means of the language, such as punctuation, functioning in modern English based on the language material of literary and media texts (on-line site of The Guardian). The aim of the paper is to reveal some actual functional characteristics of punctuation marks compared with their traditional syntactic and stylistic usage. The linguistic analysis is conducted within the methodology of semantic and syntactic interpretation and description. The following new functional usage of punctuation marks is described: the playing (ludic) function (creating an ironic, comic or parody effect in communication) and the expressive function emphasizing the semantics of an element in a communicative context. The importance of the undertaken analysis is to show the necessity of studying the English punctuation functions from the point of view of modern theory of communication and media linguistics as well as with an empirical educational purpose of teaching the English grammar.
The Role of ABC Books and Dictionaries at the End of XIX – the Beginning of the XX Century in the History of the Bashkir Literary Language
Authors: Latypova Rida , Samirkhanova Gulkay , Lasynova Nailya , Akhmetzadina Zulfiya , Absalyamova Liliya
Published: October 2018

The present work is devoted to the linguistic analysis of the first Bashkir ABC books, textbooks and dictionaries compiled on the basis of the Russian script at the end of XIX – the beginning of the XX centuries. The linguistic characteristics, the graphic and phonetic analysis, comparison of the written sources with dialects of the modern Bashkir literary language are the main directions in which the research was conducted. In this work, proceeding from the character and the purpose of the studied material, the widely applied in linguistics descriptive (i.e. the careful description of each separate source at the level of a graphophonetics, graphomorphology, morphology) and historical and comparative (comparison of separate historical stages of development of the Bashkir literary language) methods are used. The results of the research allow to find out the influence of the studied sources on formation and development of the Bashkir writing and language standards of the literary language. During this period a new type of the Bashkir literary language, different from Turkic began to be formed, i.e. Bashkir gained recognition as an independent language with the writing based on the Russian script.
Cognitive and Discourse Peculiarities of Metaphor in A. Lincoln’ Discourse
Authors: Shadaeva Lada , Kostushkina Galina
Published: October 2018

The process of argumentation aimed at changing hierarchies of values can be called dialectical reasoning. The cognitive feature of metaphor in this type of argumentation in A. Lincoln’s discourse is the elimination of differences in the order of the elements of the hierarchy of values in the worldview of the participants in the communication; therefore, the metaphor coordinates the value positions of the communication partners. Discourse feature of metaphor in this type of argument is that it is a tool for creating the following speech strategies according to A. Lincoln: expertise, encouragement, activation of various kinds of social obligations, a propaganda strategy.
Circumstances Precluding Wrongfulness in Russian and German Criminal Law
Authors: Yakovleva Olga , Shamne Anton
Published: October 2018

The article discusses some problematic issues with respect to such legal institution as the circumstances precluding wrongfulness. The author characterizes the nature of the circumstances, provides various definitions, respectively, various features underlying the allocation of these circumstances. The comparative legal analysis of these types of circumstances is given on the basis of the criminal code of the Russian Federation and Germany. The article suggests some refinement in the present Institute of circumstances, in particular, more precise regulation of the concepts of illicitness and culpability, as well as inclusion of the victim’s consent to undergo harm in the list of circumstances.
Social Movements as Communication Networks in the Information Age
Authors: Skobelina Natalia , Litvinova Irinz , Karagodina Oxana
Published: October 2018

Mobile flexible social structures have special value. In the article, global and local social movements are investigated. On the basis of the empirical data, the importance of network movements in a modern Russian society is analyzed. Virtual movements are a new form of participating in political life. They represent complex multilevel structures which elements are distinguished by content and orientation. The global network of movements has arisen against undesirable social transformations and world economic crises. In this paper, authors use the institutional approach, analyze the sector of Russian movements and determine the mechanism of institutionalization of movements in the information and communication on the Internet in the information age.
Success Factors of Internet-Activism in Social Networks
Authors: Sokolov Alexander , Olenitskaya Catherine , Golovin Yuri
Published: October 2018

Social networks are gradually becoming a space for organizing and conducting civil campaigns. Authors analyze the factors that contribute to the organization of a successful campaign in social networks. They identify social groups that are most susceptible to influence in social networks. The authors also for-mulate a methodology for assessing the involvement of citizens in a civil campaign in social networks.The paper provides the results of a survey of experts to evaluate the factors that enable to ensure the success of the civil campaign on the Internet.
Genre System of English Language Restaurant Online Discourse
Authors: Terentyeva Elena , Milovanova Marina , Pavlova Elena
Published: October 2018

The article basing on the case study of English-language websites of British restaurants and taking into account such discursive parameters as the goal of communication, content, addresser and addressee factors, communicative strategies, and linguistic features deals thoroughly with genre organization of restaurant online discourse. The authors establish the stages and the criteria for its hyper-genre and sub-genre levels. They show that genres systems of virtual communication adjusted to achieving the goals of the restaurant business become system-forming for this type of restaurant discourse practice. The authors also establish the factors of a communicative and pragmatic goal, institutionally based typical interactions, and the addresser and addressee factors as the most important ones of its formation. They point out communicative strategies realized by a set of tactics and dominant linguistic means as the most important communicative and pragmatic means of achieving the goal of a restaurant.
Social Communication and Modern Opinion Leaders – Youtube Bloggers
Authors: Terskikh Marina
Published: October 2018

Today, video blogging became the trend of modern Internet-communication that attracts the younger audiences due to its openness and availability compared to traditional mass media. Many companies engage bloggers in the process of commercial product promotion, less often they take part in social project management. Practice shows that involvement of YouTube bloggers in the process of social projects’ creation and promotion is one of the most effective ways to influence the target audience. On the other hand, social communication with bloggers as opinion leaders – involved has not been researched; there are no publications on this issue. This fact stipulates the necessity to research and describe the usage of bloggers’ reputation capital in the process of social communications aimed at fighting modern social issues.