Optimalisasi Whatsapp Business untuk Meningkatkan Penjualan Mitra Samira Travel
Authors: Asmawan Moh. Chairil , Suranto Suranto , Mustofa Rochman Hadi , Hendrawan Habil Azhar , Thoyibbah Kartika 
Published: October 2024

One of the problems faced by Samira Travel's partners is marketing and skills in utilizing technology, especially WhatsApp business. This social media is very popular in Indonesian society, but not all Indonesian people, especially Samira Travel partners, know this application. For this reason, there needs to be a training activity so that Samira Travel partners can take full advantage of this application. This activity was carried out using the Training of Trainner (TOT) method which was carried out for approximately 6 hours which was divided into 2 sessions, lecture sessions and hands-on practice. The activity was held at the Samira Travel Soloraya branch office which was attended by the head of the Samira Travel Soloraya branch and 30 partners of Samira Travel. The purpose of this training activity is that Samira Travel's partners can implement strategies to take advantage of digital marketing through the WhatsApp business. The results of this training activity showed that 97% of those present already had a WhatsApp business account and 3% did not have a WhatsApp business account because cellphones were not supported. Samira Travel partners have proven to understand the use or management of whatsapp business as a sales medium. In addition, Samira Travel's partners feel that there is an increase in their skills on how to optimize various features in WhatsApp business. Suggestions from training activities are the need for follow-up activities with different materials, namely how to create promotional contentSalah satu permasalahan yang dihadapi oleh mitra Samira Travel adalah pemasaran atau marketing dan ketrampilan dalam memanfaatkan teknologi khususnya whatssapp business. Sosial media ini sangat popular di masyarakat Indonesia, namun tidak semua maysrakat Indonesia khususnya mitra Samira Travel mengetahui aplikasi ini. Untuk itu, perlu ada suatu kegiatan pelatihan agar mitra Samira Travel dapat memanfaatkan apliaksi ini secara maksimal. Kegiatan ini dilaksanakan dengan Metode Training of Trainner (TOT) yang dilaksanakankurang lebih selama 6 jam yang dibagi menjadi 2 sesi, sesi ceramah dan praktik secara langsung. Kegiatan dilaksakan di kantor cabang Samira Travel Soloraya yang dihadiri oleh kepala cabang Samira Travel Soloraya dan mitra Samira Travel yang berjumlah 30 mitra. Tujuan dari kegiatan pelatihan ini adalah mitra Samira Travel dapat menerapkan strategi untuk memanfaatkan digital marketing melalui whtassapp business. Hasil dari kegiatan pelatihan ini menunjukkan bahwa 99% yang hadir telah memiliki akun whatssapp business dan 1% belum memiliki akun whatsssapp business dikarenakan handphone tidak support. Mitra Samira Travel terbukti sudah memahami dalam penggunaan ataupun pengelolaan whatsapp business sebagai media penjualan. Selain itu, mitra Samira Travel merasakan adanya peningkatan ketrampilan tentang cara mengoptimalkan berbagai fitur yang ada di whatssapp business. Saran dari kegiatan pelatihan adalah perlunya kegiatan tindak lanjut dengan materi yang berbeda yaitu bagaimana cara membuat konten promosi