bluuebunny/crossref_metadata_2025 huggingface dataset:
THEORETICAL ASPECTS OF DEFINITION OF THE CONCEPT OF ANTI-CRISIS MANAGEMENT
Authors:   National University of Water and Environmental Engineering, Mykhailova Yelyzaveta , Mykhailov Stanislav ,   National University of Water and Environmental Engineering
Published: April 2022

The article is devoted to the theoretical approaches to defining the concept of crisis management in order to systematize research areas. Taking into account, that the modern understanding of crisis management has a rather heterogeneous and ambiguous interpretation, practical recommendations for recommendations for the development and implementation of crisis management systems are characterized by theoretical uncertainty and unfoundedness. In one case, anti-crisis management is considered as management at the state, regional, local levels in the general systemic crisis that is observed in the country; in another as management of the region or the enterprise caused by the crisis phenomena as a result of inappropriate providing of regional management; in the third case as a management of the enterprise on the verge of bankruptcy or in the period of bankruptcy. In a conditionally stable system, the purpose of anti-crisis management is to diagnose the performance of the enterprise in order to identify the sights of crisis phenomena. In a system with the sights of crisis phenomena, anti-crisis management is aimed to localize the identified crises, overcoming its negative impact and restoring pre-crisis indicators. In the general crisis system, the purpose of anti-crisis management is to manage the enterprise in a prolonged crisis. Each model of crisis management has appropriate stages, the implementation of which is aimed to minimize the negative impact of crisis phenomena. Considering the main purpose of crisis management as a creation of conditions for the sustainable operation of the enterprise, sector or national economy, the objectives of crisis management will vary depending on the type of financial system of the object of management. The analysis of theoretical approaches of the definition of the concept of crisis management allowed to systematize the classification of crisis managements methods of enterprises and to offer two directions of their application: diagnostic methods and methods of crisis management. Summarizing all modern approaches, the main purpose of anti-crisis management is to create conditions for sustainable operation of enterprises in the market, despite any economic, political and social transformations in the country, to develop the strategic alternatives based on forecasting, avoiding financial problems and overcoming the threat of bankruptcy with minimal losses.
FEATURES OF THE FUNCTIONING OF UKRAINE BANKING SYSTEM IN THE CONDITIONS OF CORONACRISIS
Authors:   V.I. Vernadsky Taurida National University, Klymenko Oksana , Mala Svitlana ,   V.I. Vernadsky Taurida National University, Putintsev Anatolii ,   V.I. Vernadsky Taurida National University
Published: April 2022

The article considers the peculiarities of the functioning of the banking system in the corona crisis conditions. The banking system is a component of the country's financial system, through which the mobilization and attraction of financial resources and money into economic circulation, as well as lending to the economy and ensuring financial stability. In the context of the economic crisis caused by COVID-19, the study of the current state of the Ukrainian banking sector, the role of the National Bank of Ukraine in the stabilization and further development of the banking system becomes especially important. The banking sector of Ukraine functioned stably in the conditions of the corona crisis in 2020. This was possible due to the fact that work was carried out to increase the stability of the banking system in previous years, as well as due to the timely response of the National Bank and banks, which was aimed at overcoming the negative effects of the pandemic. The National Bank has expanded the scope and simplified the mechanisms for maintaining liquidity by banking institutions. Sufficient liquidity of banks allowed to maintain the confidence of depositors and to continue the process of lowering deposit rates and lowering interest rates on loans, to continue lending to the economy despite high credit risks. The coronary crisis worsened the financial condition of Ukrainian banks. The profit of the banking sector in 2020 was 29.2% lower than in 2019. The main reason for the deterioration of the financial result of the banking sector in 2020 was the formation of provisions for expected losses. Some banks had a decline in asset quality due to the financial difficulties of borrowers. However, the analysis of the performance of Ukrainian banks showed that the size of banks' capital and liquidity ratio are at a fairly high level, which creates good prospects for the banking system in the future. The functioning of banks is influenced by the digitalization of banking services and internal processes. In the future, those institutions that will be able to adapt as quickly as possible to the remote and online mode and move to a digital paradigm of customer service will retain their positions or become leaders in the banking sector.
PROSPECTS OF ACCOUNTING AND ANALYSIS OF VENTURE ACTIVITIES OF ENTERPRISES
Authors:   Pavlo Tychyna Uman State Pedagogical University, Demchenko Tatyana , Slatvinskyi Maksym ,   Pavlo Tychyna Uman State Pedagogical University, Arepieva Olena ,   Pavlo Tychyna Uman State Pedagogical University
Published: April 2022

The article substantiates the importance of effective organization of accounting of venture activities of enterprises, reflection on the accounts of accounting of venture investments and the formation of financial statements taking into account such investments. The economic significance of the basis of venture business and features of venture capital investment are revealed. The main purpose of the venture business is to make a return on investment. Unlike simple investing, venture capital is the most risky form of capital investment. However, if the project is successful, venture capital is the most profitable. The subjects of venture activity are venture funds, venture enterprises and venture fund asset management companies. Venture capital enterprises are mainly not large enough enterprises engaged in applied research and development, the introduction of technical innovations in industries such as biochemistry, electronics, bioengineering, and others. They usually specialize in the areas of research, development, innovation, the organization of which is associated with increased risk. Venture capital is financed on the principles of equity participation, and the funds of venture capital firms function as share capital. The practice of venture funds has revealed a number of problems in their organization and ensuring the effective functioning, especially in assessing the investment attractiveness of individual projects and the choice of sources of funding and planning of the fund. The peculiarities of asset management companies, their tasks and goals are highlighted. Asset management companies are legal entities that carry out asset management activities on the basis of an appropriate license to conduct such activities. An asset management company is an independent company whose activities are related to the asset management of mutual investment institutions on a contractual basis. The activity of the three largest investment companies in the venture capital market in Ukraine, the state of their equity, liabilities, net profit (loss) are analyzed. The main perspective directions of accounting and analysis of venture activity of enterprises in Ukraine are indicated, which will allow to make effective and fast managerial decisions on placement of venture investments.
TRANSPORT AND LOGISTICS SYSTEM: TRENDS OF DEVELOPMENT AND CONDITIONS OF IMPLEMENTATION IN THE MODERN BUSINESS PROCESS
Authors:   Insurance Rauf Ablyazov University East European, Lyshko Svitlana
Published: April 2022

The article discusses and investigates the development trends of transport and logistics systems as one of the important elements in the organization of a business process. Based on the analysis of trends, assessment of the level of maturity and the potential effect of new solutions, the key factors influencing the development of the transport and logistics sector have been identified. The programs to improve transport and logistics systems, directions of state support and policy in the field of transport are highlighted. The assessment of promising areas of development is given and the conditions for their effective implementation in the modern business process are determined. The main principles of the functioning of the transport and logistics system are highlighted, which integrate the transport industry into the transport and logistics systems of the country by ensuring their effective interaction. The functions of the transport and logistics system that affect the efficiency of its activities at the regional level are disclosed. Modern transport and logistics systems are constantly becoming more complex and it is increasingly difficult to understand what to look for to identify key factors that affect the development of the transport and logistics industry. This issue is extremely important because the transport and logistics system is one of the most important components that ensures the economic development of the enterprise. It is the link between producers, traders and consumers. The level of satisfaction of consumer needs in quality goods and services depends on the level of transport and logistics services. Therefore, the problems of development of the transport and logistics system are relevant and deserve attention. They need to be analyzed taking into account the trends that determine them and the level of correctness of decision-making, which should correspond to the trends of the modern market. Problems of development of the transport and logistics system are relevant and deserve attention. They need to be analyzed taking into account the trends that determine them and the level of correctness of decision-making, which should correspond to the trends of the modern market.
LEADERSHIP MODEL FOR THE ENTERPRISE IN THE VUCA CONCEPT
Authors:   National University of Food Technologies, Moskalenko Viktoriia , Gadomska-Lila Katarzyna ,   Uniwersytet Szczeciński
Published: April 2022

Leadership is one of the most important elements of any society. The phenomenon of leadership becomes particularly important in times of strategic and technological changes. The purpose of the article is to reveal the essence, tasks and problems of leadership in Ukrainian food industry enterprises. The author concludes by describing the leadership model in order to authenticate the key vectors of leadership model change in the enterprises of the food industry. The analysis is based on data provided by enterprises and obtained through communication with CEOs. The analysis is based on the data obtained in the course of qualitative research. The author's vision of the formation of the model of modern leadership in enterprises is presented. Asymmetrical aspects of the formation of a new generation of business leaders are mentioned. The article focuses on the combination of elements of vertical leadership development, emotional, cultural, social and verbal intelligence, with value management at its core.
APPLICATION OF THE LATEST TECHNOLOGIES IN THE LOGISTICS ACTIVITY OF ENTERPRISES
Authors:   Lviv Polytechnic National University, Nakonechna Taisia , Hryniv Nataliya ,   Lviv Polytechnic National University
Published: April 2022

The article shows the relevance of the latest technologies and considers innovative logistics as the most relevant component of logistics activities of enterprises, which allows to ensure its sustainable development and consolidate its competitive position in the market. Indicated the focus of innovation logistics on improving the level of management through the use of various innovations aimed at improving the quality of customer service, increasing the efficiency of flow processes in logistics chains and reducing total costs. Was substantiated that the introduction of modern innovative technologies in logistics leads to changes in business models and strategic planning, improves interaction between all participants in the logistics process, increases productivity and increases the competitiveness of logistics companies in the market. The most advanced modern technologies in logistics are determined. Described the essence of technologies is revealed, the advantages and features of their implementation in real time. Was noted that the introduction of new technologies in the field of logistics is associated with the desire of logistics companies to keep pace with the development of the industry, which is largely required by customers, whose main requirements are faster delivery of goods and services at minimal cost. The nature of the impact of these technologies on logistics and supply chains is shown. The most advanced innovative technologies in the field of logistics have been identified, which will allow all participants in the logistics chain to create a transparent and efficient system of transaction recording, asset tracking and management of all related documents. Was noted that the uniting of organizational processes in supply chains requires the use of blockchain technology, the main principle of which is the security and transparency of information. The introduction of blockchain logistics technology, even in the basic version, will allow tracking the product from its place of production to the final consumer, protecting the buyer of products from counterfeits, which will allow the buyer to be confident in deciding to purchase goods. Proved the impact of innovation on the costs in the supply chain, as well as the emergence of unpredictable consequences and various risks. Determined effects obtained by the subjects of the logistics chain from the introduction of new technologies. Was noted that the reserves for improving the efficiency of logistics processes are mainly in the latest technologies and various innovations that use these technologies. Was proved that the application of progressive innovations will be able to increase the efficiency of flow processes, reduce the total cost of their implementation, strengthen the competitive position of the enterprise and improve the quality of customer service.
ASPECTS OF ANALYSIS IDENTIFICATION AND RISK MANAGEMENT
Authors:   Simon Kuznets Kharkiv National University of Economics, Samoilenko Viktoriia
Published: April 2022

In today's changing, economic, market conditions, under the influence of external and internal factors, the analysis of existing and potential risks is a very important element in the activities of economic entities. This problem is relevant in any sector of the economy. Each of the subjects of market relations at all levels feels the impact of unforeseen circumstances and risk situations, an adequate response to which allows to save resources, and market position. In addition, risk management involves risk analysis and active search for various tools to influence them. Thus, it can be noted that no risk management system can exist without a structured risk model that currently poses a threat. Analysis of potential and known risks is a very important area in planning the activities of the enterprise. Assessing risks, taking into account their likely effects on the state of the enterprise, and applying methods to minimize them is very important to ensure the effective operation of economic entities. In addition, it is important to add that risks are present in any field of activity. That is why the topic of risks is relevant for both economists and business leaders and managers. In modern economic conditions, the importance of the risk category for domestic enterprises is growing. The state of uncertainty makes it almost impossible to avoid risk. However, this does not mean that you should look for solutions in which the result is known in advance - they are usually ineffective. It is important for the company to have the ability to anticipate risk, critically assess its size, immediately plan preventive measures and do not exceed acceptable limits. Risk identification is a very important step in the risk management process. The relevance of effective consideration of possible risks in the course of the enterprise is beyond doubt, given that risk becomes an integral part of the strategy and tactics of economic policy of most enterprises. The problem of risk management is extremely broad and important, because it arises in a variety of areas of human activity. Moreover, the content of risk is determined depending on the scope in different ways. In the course of the enterprise there are a variety of risk situations. Analysis of the theoretical foundations of risk management allows you to identify and select those methods and stages of the risk management process that would allow the most effective work with them. Risk management in business is based on risk analysis and finding tools to help influence them. The risk management system is impossible without a structural model, the factors of which, in turn, will depend on the specifics of business. Risks are inherent in any activity and any business entity.
IMPROVEMENT OF THE METHOD OF ANALYSIS OF ASSET MANAGEMENT EFFICIENCY
Authors:   University of Customs and Finance, Semakina Diana , Fesenko Valeriia ,   University of Customs and Finance
Published: April 2022

Modern theoretical approaches to assessing the effectiveness of asset management are mostly adapted for companies with a common taxation system when fully considering financial statements and the company as a whole has a significant amount of financial resources. However, small businesses for the most part either do not have non-current assets at all, which affects the indicators of financial stability or keep simplified accounting, which does not allow to fully track the essence of asset management. In addition, quite often with significant amounts of current assets, some companies do not have non-current assets at all. The given example of imbalance leads to low indicators of efficiency of management of the enterprise. Assets of the enterprise, which provides a continuous process of production and sale of products. Managing current assets is important to support the smooth running of the business. Current assets are financed by own and borrowed funds, management and control of the structure of the latter provide the company with the necessary level of liquidity, solvency and financial stability, which in turn is the main indicator for attracting investment. Optimization of the size and structure of current assets is aimed at ensuring a given level of the relationship between financial risks and economic efficiency of the enterprise. This can be achieved by reviewing the asset management method. The success of any organization is determined by the provision of sources of working capital, the timeliness of replenishment of the need for it. The aim of the work is to develop a new approach to assessing the quality of asset management. The methodology of analysis of the quality of asset management of the enterprise requires serious research and the formation of a consistent algorithm, which includes both quantitative indicators and a model of the behavior of the business entity as a result of diagnostics according to the relevant criteria. The system of indicators of efficiency of management of assets of the enterprise, and also the corresponding directions of the decision of problems in case of unsatisfactory result, is offered in work.
FUNDAMENTALIZATION OF THE NATIONAL ECONOMY AS THE BASIS OF STABLE DEVELOPMENT AGAINST THE BACKGROUND OF GLOBALIZATION PROCESSES IN THE MODERN WORLD
Authors:   Classic Private University, Balabukha Kateryna
Published: April 2022

The article reveals the principles of fundamentalization of the national economy as the basis of stable development against the background of globalization processes in the modern world. The key trends in the development of the globalized world until 2035 have been identified. The main directions of formation of the national economy under the influence of globalization processes on the part of political, economic, social, demographic and ecological directions of interaction are outlined. It is emphasized that the process of globalization covers various areas of the world economy, namely: foreign, international, world trade in goods, services, technologies, intellectual property; international movement of factors of production (labor, capital, information); international financial and credit and currency transactions (free financing and assistance, loans and credits of subjects of international economic relations, securities transactions, special financial mechanisms and instruments); production, scientific and technical, technological, information cooperation. It is emphasized that the study of globalization allows forming quantitative indicators of globalization processes; classifying specific challenges that threaten the development of a particular country; to study the functional aspects that require monitoring in the process of adaptation of the national economy to the innovation processes taking place in the modern world. The growth opportunities opened by globalization are formed: acceleration of the process of spreading advanced technologies, development of creativity and innovations; improving the mechanism of resource allocation, increasing the efficiency of their use based on the development of global competition; improving the quality of life, improving the well-being of families, expanding opportunities for choice and access to new ideas and knowledge; strengthening international coordination, reducing the threat of international conflicts, local wars; dissemination of ideas of humanism, democracy, protection of civil rights and fundamental human freedoms.
PROBLEMS AND OPPORTUNITIES OF APPLYING THE CONCEPT OF VALUE-BASED MANAGEMENT IN THE ACTIVITIES OF DOMESTIC COMPANIES
Authors:   Ivano-Frankivsk National Technical University of Oil and Gas, Vytvytska Uliana , Pukish Oleksandra ,   Ivano-Frankivsk National Technical University of Oil and Gas, Mukhair Кhrystyna ,   Ivano-Frankivsk National Technical University of Oil and Gas
Published: April 2022

The rapid development of globalization and increased competition in domestic and foreign markets, including financial markets, has prompted a change in traditional approaches to managing modern business structures. There was a need to form a new approach that would not only ensure the growth of the company’s value in the long term, but also balance the interests of stakeholders and managers. This article analyzes the foreign practice of implementing value-oriented management on the example of individual companies. The advantages of this approach, which determine its active application in foreign practice of activity, are highlighted. The main objective reasons that prevent the transition of domestic enterprises from traditional management to management based on the concept of VBM are: the need to completely replace the old corporate culture with a new one and the formation of value-oriented thinking of all employees; insufficient development of the stock market in Ukraine and related difficulties in forecasting cash flows and calculating discount rates; the dominance among domestic business entities of small and medium-sized limited liability companies, whose activities in conditions of economic instability are focused on obtaining short-term financial and economic benefits; imperfect domestic financial statements, as a small proportion of domestic companies use reports prepared according to international standards; the “human factor”, that is, a lack of understanding of the financial essence of VBM and lack of awareness of its possible effect, respectively, is the disinterest of managers and managers in the development of this area. It is noted that the key point in the transition to VBM is the formation of a system of indicators that would allow us to assess changes in the company’s value. It is proposed to implement the process of implementing value-oriented management in the practical activities of domestic companies at the following stages: development of an appropriate corporate strategy, creation of performance targets, formation of operational plans, and measurement of efficiency based on key indicators, including non-financial ones.
FEATURES OF IMPLEMENTING THE CUSTOMER ORIENTATION POLICY IN RAILWAY TRANSPORT
Authors:   Ukrainian State University of Science and Technology, Zadoia Viacheslav
Published: April 2022

The article analyzes the current situation of railway transport and reveals the key problems that hinder its sustainable growth. It is established that today customer orientation is a key factor in the success of transport companies in the competitive struggle and a determining principle for attracting new and retaining existing customers. Fragmentary examples of implementing a customer-oriented approach in railway transport are considered. It is determined that customer orientation in the transport industry should be considered as the company's ability to contribute to increasing the flow of customers and, accordingly, additional profit due to a deep understanding and satisfaction of their needs. The understanding of customer orientation in the context of freight and passenger transportation of railway transport is detailed. At the same time, in the field of cargo transportation, customer orientation means successful interaction with potential customers – manufacturers of products, whose effective operation largely depends on the timely delivery of raw materials and components, as well as on the transportation of final products. It is indicated that the railway company should strive to organize comprehensive logistics services and ensure ease of interaction between shippers and the company in terms of submitting applications and placing orders, the ability to obtain information about the location of goods online, delivery of goods on time, door-to-door, etc. It is established that customer orientation in the field of Passenger Transportation provides for the establishment of differentiated ticket prices, the provision of personalized discounts to both regular and new customers, in particular in the segment of long-distance transportation, the formation of a personalized package of services for customers. It is also important to increase the comfort and speed of movement, offer passengers other related services, and so on. The key conditions that should be met when implementing a customer-oriented approach are revealed. Key tasks for effective implementation of the customer orientation policy in railway transport are identified.
MODELING THE TECHNO-ECONOMIC DEVELOPMENT OF CYBERSPORT IN THE DIRECTION CS:GO AND DOTA2 IN UKRAINE
Authors:   Mukachevo State University, Chyzmar Ivan
Published: April 2022

The article presents a description and a systematic illustration of the approach to modeling the technical and economic development of cybersport. It is assumed that the modeling of techno-economic development should reflect the operating intervals of the equipment of all cybersports organizations in the target, formal game developer/publisher group. The research process takes into account the selection of models of techno-economic development that take into account the need to meet the requirements for the quality of playback of the games in terms of fps, namely the number of frames, the lower equipment, and load on operating systems for game computers, cyber consoles, and current game modifications. The research process is carried out taking into account the selection of techno-economic development models taking into account the need to meet the requirements of Ping, namely the speed of information transfer from the client to the server and vice versa. At the same time, the study confirms that the study of techno-economic development processes by target formal groups of game developers/publishers, which are cybersports disciplines, should be implemented through the establishment of specific operating rules for the operation and renewal of equipment, based on the formalization of the task of replacing it with a focus on the sustainability of the development of the cybersports organization (tournament) operator having arenas, cybersports club, etc.). For the direct commissioning of equipment, the possible state of a medium-income function must be determined for each operating step. A model for the technical and economic development of cybersports organizations should also be formalized based on functional equations. The preferred type of functional equation is the one with the retention of equipment. To optimize the technical and economic development model of TFF Valve Corporation, we believe that the main emphasis should be placed on developing a common methodological approach to formalizing its technical and economic development. Further prospects in this direction lie in the application of an approach to defining directions of optimization of technical and economic development for all target formal groups of game developers/publishers developed in Ukraine.
THE ESSENCE OF THE CONCEPT OF «ENTREPRENEURIAL RISK» AND PREREQUISITES FOR ITS ORIGIN
Authors:   Odessa Polytechnic State University, Kotov Bohdan
Published: April 2022

Recent events in the world have exposed the magnitude and variety of risks that may accompany business and the need to manage them to reduce or mitigate the negative consequences. Given the growing degree of uncertainty in the external environment, the unstable political and economic situation in Ukraine and the world, management methods and understanding of the concept of "entrepreneurial risk" need constant review and refinement. The aim of the article was to study the essence of the concept of "entrepreneurial risk" and the preconditions for its emergence based on the analysis of its components. The etymology of the concept of "risk" is investigated on the basis of its translation from various ancient and modern languages. Based on the different opinions of scientists on the understanding of the category of "risk", it was determined that the existence of risk in management is often associated with such concepts as uncertainty, likelihood of event occurrence, danger and loss. The main preconditions for the occurrence of risk are uncertainty and likelihood of occurrence of a certain event on the one hand and the consequences of a risk situation - danger and loss, or threat of loss of certain resources - on the other hand. The author's vision of the interpretation of the category "risk" as a concept characterized by the uncertainty of processes occurring in society, due to the likelihood of certain events with adverse consequences in the form of danger and possible loss or failure to achieve the desired result. There are two key distinctive aspects of entrepreneurial risk compared to its general concept, due to the definition and meaning of entrepreneurship as such: 1) economic activity (when are about business risk, the area of occurrence of a risky event moves from the sphere of public relations to the sphere of economic activity related to the production, sale of products, performance of works or provision of services of a cost nature); 2) profit (based on the fact that the purpose of entrepreneurial activity is to make a profit, the main negative consequence of the risk situation is the threat of loss or loss of profit).
STRATEGY OF INNOVATIVE AND INVESTMENT DEVELOPMENT OF RAILWAY TRANSPORT ENTERPRISES
Authors:   Ukrainian State University of Railway Transport, Kuzhavsky Mykola
Published: April 2022

Global trends in the development of rail transport have been studied and the dominance of trends in its digitalization and greening, electrification of the network, multimodality and interoperability, innovative and technological cooperation of railway transport enterprises, increasing infrastructure investment in the development of this industry has been established. The processes of revision of global and national strategic initiatives of innovative and investment development of railway transport have been revealed. The expediency of forming the strategy of innovation and investment development of domestic enterprises of railway transport, aimed at ensuring the socio-economic efficiency of their functioning and competitiveness through the activation of innovative abilities and rational use of investment opportunities, has been substantiated. The key aspects of the strategy of innovation and investment development of railway transport enterprises are disclosed. It is noted that the implementation of the latter will stabilize the current state of railway transport enterprises and ensure their innovation and investment development in the strategic perspective.
METHODOLOGICAL APPROACHES TO THE STUDY OF ECONOMIC PROCESSES IN THE GLOBAL WORLD
Authors:   Khmelnytskyi National University, Hrytsyna lesia , Kharun Оlena ,   Khmelnytskyi National University
Published: April 2022

The article considers the methodological approaches used by modern scientists to explain the formation and development of economic processes in the world, namely evolutionary, functional, institutional, predictive, systematic, and synergetic. It is determined that the existing pluralism of scientific methodological approaches is a response to the search for new conceptual solutions to fundamental socio-economic problems, crises, and shocks in the world economy. At the present stage of development of economic scientific thought, the most common are the systemic and synergetic approaches which consider economic systems as open, unstable, and multi-element formations that are in constant self-development. The combination of these two approaches in the research process allows to study in detail the complex economic formations, determine the internal, causal relationships between the elements, and predict further prospects for development. The mechanism of evolutionary change for systems of any nature is the same and can be described by the following chain: significant imbalance; formation and consolidation of local changes within the system; accumulation of changes; cooperative action; the emergence of new properties, and new system structure. The synergetic approach to the study of the system is based on the statement that it is impossible to unambiguously predict to what state and when the current system will evolve. The use of a synergetic approach involves the implementation of the following steps: the selection of a complex system or process that requires synergistic influence, their characteristics; research of its development strategy; implementation of factor analysis of possible ways of its self-organization; determining the goal or desired result; development of the list of weak influences which will promote self-organization of chaotic system, and also tactics of their application; correctly determine the critical moment of the studied system. The result of system development is to obtain the so-called synergetic effect, which can be divided into functional, positive, and negative.
INNOVATIVE COMPONENT OF ECONOMIC POTENTIAL OF SEED ENTERPRISES: THEORETICAL ASPECT
Authors:   State Biotechnological University, Orlov Vitalii
Published: April 2022

Global trends once again testify to the crucial role of food security of countries, which is formed by industries and subsectors of the agro-industrial complex. A special and strategically important component of the agro-industrial complex is the seed industry, which has an important mission in forming the seed fund of high-yielding varieties and hybrids of crops, transfer of innovations and introduction of advanced achievements of agricultural selection and genetics in production. The potential of agro-industrial enterprises and, as a result, food and economic security of Ukraine directly depend on the formation and growth of economic potential of seed enterprises. The aim of the research is to substantiate the theoretical foundations of determining the innovative component of the economic potential of seed enterprises. The definite origins and evolution of scientific views on the potential of the enterprise are analyzed. A critical review of the definition of the categories "potential" and "economic potential" in the scientific works of economists and encyclopedic sources is given. The peculiarities of the definition of economic potential in terms of taking into account the specifics of seed enterprises are described. It is proved that among the definitive sources of economic potential of seed enterprises the inclusion of an innovative component is important, which is expressed through the ability and capacity of entities to facilitate the transfer of innovative plant varieties and hybrids that can increase yields, provide agricultural products, increase efficiency food security of the country. The scientific novelty of the research is to deepen the substantive content of the category "economic potential of the enterprise" through the inclusion of opportunities in the transfer of innovation, which meets the demands of the environment of seed enterprises in a changing environment and forms the basis for effective management. The theoretical and practical significance of the research is that the proposed approaches will form the methodological foundations of adaptive and innovative modeling of the economic potential of seed enterprises in a changing competitive environment.
IMPROVEMENT OF THE PERSONNEL MANAGEMENT SYSTEM IN ELSI LLC DURING THE RESTRUCTURING PERIOD
Authors:   Zaporizhzhia National University, Pavliuk Tetiana , Shishkin Victor ,   Zaporizhzhia National University, Vinogradova Angela ,   Zaporizhzhia National University
Published: April 2022

Problem statement and its connection with important scientific and practical tasks. In market conditions, the priority is to ensure sustainable economic and social development of enterprises, which is possible only with qualitative changes in management stereotypes and largely determined by the state of solving problems of personnel management, which have recently become increasingly important due to the growing role of the results of the enterprise. Personnel management is becoming a factor in ensuring economic stability and increasing the competitiveness of enterprises, so it needs more attention and remains relevant for all economic entities. The article reveals the basic concepts of the personnel management system at the enterprise, substantiates the methods of improving the personnel management system at the enterprise. The system of personnel selection for the enterprise LLC "ELSI" is analyzed in detail. A detailed description of the system of advanced training of personnel available at the researched enterprise is also given. From a brief description of the study of the state of the enterprise, in general, certain conclusions are made on the feasibility of restructuring the enterprise, the main author's recommendations on how to reduce ELSI's labor costs, and increase the efficiency of the enterprise in the future. It is emphasized that the company has a problem of staff turnover, so it is noted that this issue further requires a more detailed study and development of a set of measures that would help reduce staff turnover in LLC "Elsie". However, the issue of improving the personnel management system, especially in the conditions of the need to restructure the enterprise, has not been studied in detail. The relevance of the chosen area of research is explained by the fact that an effective and improved system of personnel management must include an improved system not only training, increasing the number and reducing staff turnover, through an improved system of motivation, which, in turn, will allow further reduce the company's costs for training and adaptation of new workers. That is why, on the example of ELSI LLC, which, according to research, has a high level of staff turnover, it was proposed to improve the personnel management system, taking into account the conditions in which the company found itself.
IDENTIFICATION OF RISKS OF STRATEGIC MANAGEMENT OF TELECOMMUNICATIONS ENTERPRISES IN THE DIGITAL ECONOMY
Authors:   State University of Telecommunications, Sazonova Svitlana
Published: April 2022

All the world's leading telecommunications companies are constantly improving the quality of planning and strategic management, and in recent years have begun to pay more attention to risk accounting. Risk management comes to the fore in virtually every telecommunications company, because in today's digitalization, telecommunications companies provide a physical platform for the implementation and development of the digital economy. Currently, domestic telecommunications companies are actively implementing risk management, with the greatest activity being shown by cellular operators, 70% of which have already implemented risk management elements, and the other 30% are ready to start this process in the near future. But in the new realities of risk identification, assessment and forecasting are so complicated that the generation of decisions in the strategic management of telecommunications companies updates the training of specialists and requires the latest scientific developments in this area. Given the ever-increasing cost of the risks faced by both large and small telecommunications companies, there is a need to improve existing and develop new relevant methods for identifying the risks of strategic management of telecommunications companies in the digital economy. The aim of the article is to study the theoretical and methodological provisions for identifying the risks of telecommunications enterprises for the further development of the system of strategic management of telecommunications enterprises in the development of the digital economy of Ukraine. The article states that the identification of risks of strategic management of telecommunications companies, as well as measures to identify, interpret, personalize responsible persons, choose risk assessment criteria and choose alternatives is the main factor determining the stable development of telecommunications companies in the digital economy. Thus, the problem of identifying the risk of strategic management, the choice of assessment method and responsibility in the modern management of telecommunications enterprises is very promising to study. In addition, its relevance grows over time. There are all new issues for consideration, which are of interest to representatives of many sciences and are important for the practical application of telecommunications enterprises in the digital economy in Ukraine.
ENSURING EFFICIENT ACTIVITIES OF THE ENTERPRISE ON THE BASIS MODERN MANAGEMENT TOOLS
Authors:   State University of Infrastructure and Technologies, Semenchuk Tetiana , Pakhota Nataliia ,   State University of Infrastructure and Technologies, Shlenskovyi Oleksandr ,   State University of Infrastructure and Technologies
Published: April 2022

The article considers the modern tools of enterprise management, which affect its efficiency. The article presents the necessary conditions for the process of development, adoption and implementation of management decisions on the use at modern management tools in the enterprise and the general classification of management tools that affect the development of the enterprise as a whole. The analysis of world scientific research allowed to conduct a thorough analysis and identify trends in the use of management tools over the past 20 years. It has been proven that tools such as benchmarking, mission definition and visualization and strategic planning are popular among the top 10 most important in all years research. Modern conditions on business and enterprise management have made adjustments in the form of the disappearance tools such as outsourcing, a balanced scorecard and attracting employees from the most popular. It was found that the emergence of new tools such as customer relationship management (CRM), digital transformation (digitization), systems quality management and extensive analysis confirm the general trend of doing business in the digital plane. Also in the top management tools according to the latest research data have not yet included such modern management tools as: reframing, coaching, talent management, reengineering and crowdfunding. But due to their relevance and timeliness, these tools today help to influence the efficiency of the enterprise the most. The main essence of application modern management tools such as coaching, talent management, reengineering and crowdfunding was given in the article, which will allow domestic business to adapt faster to the challenges of the transforming world economy. It is important for the company to understand which method is best suited in a given case. However, the most effective approach is still a combination of management methods and management tools, which is a very popular solution for most domestic enterprises. In conditions of constant changes in management, it is necessary to always follow the trends in the world economy and boldly implement those management tools that work for other companies.
TOURIST POTENTIAL OF RURAL TOURISM IN UKRAINE AND THE EU: A COMPARATIVE ANALYSIS
Authors:   Zaporizhzhia National University, Cherep Alla , Osaul Alina ,   Zaporizhzhia National University
Published: April 2022

The study is devoted to the development potential of rural tourism in the member states of the European Union and the regions of Ukraine. Special emphasis was put on the issue of the diversification concepts implementation both at micro- and macroeconomic levels, and in particular at the community level. It has been pointed out that the development of policy papers and appropriate strategies should correspond sustainable development goals and general mankind`s view on the future development. Market niches, which effectively contribute to strengthening the capacity of rural tourism in the member-countries of the European Union and Ukraine have been characterized. The challenges facing the rural tourism sector caused by the current pandemic Covid-19 have been analyzed in the study. It has been paid much attention to the present day changes in European tourists` behaviour, like their interest in lower CO2 footprint, willingness to pay more for social distancing, off-season tours, etc., which has to be taken into consideraion by local entrepreneurs, authorities, and policy makers. It has been noticed that the rural tourism potential has to be studied through the prism of natural, economic and social sustainability. It has been proved that efficient exploitation of rural tourism potential contributes to the wider rural development. As national policy papers referring to the development of national sectors of the economy add parts concerning rural tourism development, we as scholars have a wide range of data to be analyzed. It has been pointed out that the potential of rural tourism in the member-countries of the European Union and Ukraine is used to resolve the problems of employment in rural areas, especially of young people and women, generate income of local rural entrepreneurs, and apply communities` resources in most efficient way to increase market players` well-being. A special attention has been focused on the need to implement European experience in the process of recovery of rural tourism in Ukraine, as the comparative analysis revealed common development features applicable for the further modernization.