CONCEPTUAL ASPECTS OF ACHIEVING COMPETITIVE ADVANTAGES BY SHIPBUILDING ENTERPRISES OF UKRAINE
Authors: ILCHENKO S.V. 
Published: July 2021

Topicality. Under the circumstances prevailing in international markets, exacerbated by the effects of anti-pandemic measures, there is a problem of survival and success of enterprises and organizations of national economies. The fact that the shipbuilding industry in Ukraine is in a state of very slow revival imposes additional obligations on decision-makers to find the most acceptable forms, methods and means of preserving and developing the industry. In this context, the study develops conceptual approaches to strengthening the competitive advantages of domestic shipbuilding companies.Aim and tasks. The aim of the study is to form conceptual provisions for strengthening the competitiveness of shipbuilding enterprises in Ukraine, by analysing the state and dynamics of shipbuilding enterprises, organizations in the world and in Ukraine, analysing global trends, identifying factors strengthening the competitive position of domestic shipbuilding enterprises and identifying approaches to competitive advantage.Research results. Evaluation of the efficiency of any enterprise in market conditions on the indicators of the level of its competitiveness is the most informative for further management of the development of this enterprise. One of the defining trends in the development of the shipbuilding industry in the world, which is reflected in the activities of domestic shipbuilding companies and forms trends in this area in the coming years, are the restrictions imposed by the effects of the pandemic. Taking into account the current trends, it follows that the bulk of orders can be received by the world's leading shipbuilding centres (see above). There is a question of the level of competitiveness of domestic shipbuilding enterprises in international shipbuilding markets, effective use of their infrastructure, intellectual potential, formation and implementation of strategies to support and develop these areas, development of motivation models to maintain and build existing capacity. The analysis of only 10 of all enterprises and organizations of the shipbuilding industry of Ukraine currently demonstrates the dominant form of doing business, namely in the form of various types of joint stock companies - public, open, closed, which provides certain obligations and possible prospects for using a set of market tools, competitive advantages. Ensuring the required level of competitiveness can be conditioned by the implementation of two main approaches, first, analysis and evaluation of competitors' advantages, which will strengthen their own market position compared to their competitors, and second, analysis and evaluation of consumers, which will allow focusing to meet the needs of consumers and create a positive image of products among customers. The study develops a conceptual scheme of formation of competitive advantages by enterprises and organizations of the shipbuilding industry of Ukraine, formed in four areas - desirable advantages - appropriate strategies - expected results, and measures to effectively coordinate activities and development of shipbuilding through its project management system.Conclusion. Based on the analysis of world and domestic experience of shipbuilding enterprises and organizations, the dynamics of their development, the rationale for the need for certain competitive strategies of targeted action, revealed the mechanism and tools for their implementation, which will strengthen the competitive advantages of shipbuilding enterprises,