bluuebunny/crossref_metadata_2025 huggingface dataset:
Peran Mahasiswa MSIB Batch 4 dalam Membangun Ekosistem Inovasi dan Entrepreneur Melalui Kompetisi Penjaringan Startup dan UMKM di PT Gama Inovasi Berdikari
Authors: Ninda Amaliatus Dwiana  , Siti Ning Farida
Published: September 2024

As we know, the increasingly massive digital disruption is certainly a challenge as well as an opportunity for startups in starting their business. Therefore, as a university-based accelerator company, PT Gama Inovasi Berdikari continues to strive to develop the company and help assist startups through various innovations to improve their business, one of which is by organizing a startup and MSME screening competition event through the Gama Inovasi Startup Summit 2023. The program, which is run from the role of Student Internship and Certified Independent Study (MSIB) Batch 4 PT Gama Inovasi Berdikari, especially by the Innovation Program subdivision from March - June 2023, runs in parallel with on-site internship activities. The results achieved by startups and MSMEs responded positively to this activity which later could create a productive ecosystem for startups selected in the acceleration and incubation program.
Pendampingan Pembuatan Laporan Keuangan Di Kelurahan Maguwoharjo Dengan Menggunakan Metode Akrual (Ms.Excel) Sederhana
Authors: Monika Monika  , Zaenal Wafa
Published: September 2024

Financial reports are very important for the Maguwoharjo Village, especially for the public sector in terms of public accounting which leads to reports that provide accountability and transparency to the general public so that there is no more fraud and it can be easily understood by the community. In this service the method used is a direct field survey, support and results. The results of assisting in the preparation of these financial reports are simplified by the accrual method through MS.excel which can provide an understanding of where the income and expenses are obtained by the Maguwoharjo Village each year.
Optimalisasi Sumber Daya Manusia Melalui Pendampingan Pada UMKM Di Kelurahan Karangtengah
Authors: Anita Wulandari  , Rizky Dermawan
Published: September 2024

Business development efforts require the performance of qualified human resources. That way one can see the potential of a person in managing his business. But today there are still MSMEs actors who lack the knowledge to make progress in their business. Group 32 helps business actors by sharing knowledge, namely through socialization and mentoring. It is hoped that this activity can help improve the quality of business to be wider and have a network of relationships. The implementation of this activity uses training and mentoring methods in the form of socialization of digital product marketing and product photography training.
Sosialisasi Pemanfaatan Bunga Telang Sebagai Inovasi Produk Lokal Baru di Desa Japanan
Authors: Fajar Cahya Putra  , Syamsul Huda  , Anisa Fitriau Tami
Published: September 2024

This journal presents a community engagement project focused on increasing awareness and promoting the utilization of butterfly pea flowers as a new innovation for local products in Japanan Village. The objective of this project is to conduct socialization activities to introduce and educate the community in Japanan Village about the potential benefits and processing of butterfly pea flowers. The methods used include lectures, demonstrations, and interactive discussions with participants involved in these socialization activities. Through these activities, the project aims to enhance the community's understanding of the economic and health benefits associated with butterfly pea flowers. This initiative encourages collaboration among community members, local businesses, and relevant stakeholders to explore opportunities for sustainable production and commercialization of butterfly pea flower-based products. The results of this project show promising outcomes, as the community demonstrates increased awareness and interest in utilizing butterfly pea flowers in their daily lives and entrepreneurial efforts. This journal provides insights into the process and impact of socialization activities centered around the utilization of butterfly pea flowers as a new innovation for local products.
Edukasi Pentingnya Makanan Bergizi Dan Memilih Jajanan Sehat Bagi Anak Usia Sekolah
Authors: Muhammad Iqbal S  , Nanda Desreza  , Susi Handa Resta
Published: September 2024

School age is a period when parents need to maintain and pay attention to good weight growth. Therefore parents should pay attention to nutritious food in children. Carbohydrates, proteins and fats are macro-nutrients that need to be balanced every day. Nutritional problems in children are still a problem in Indonesia, such as thin children, stunting and anemia. Malnutrition will have an impact on the productivity and quality of life of children in the future. Data from the Kuta Baro Health Center showed that there were 22 children with malnutrition status. The purpose of community service is to increase mothers' knowledge and skills in serving and choosing healthy snacks for children. The service method is carried out through health education about nutritional needs and healthy snacks for school-age children as an effort to increase mothers' understanding of nutritional needs. The results showed that the participants were enthusiastic in participating in counseling and demonstrating choosing healthy snacks, indicated by the number of questions from the participants. After this service activity, it is hoped that parents can continue to provide nutritious food and children can choose healthy snacks so that together they can prevent children from being malnourished from an early age.
Aksi Mahasiswa Kkn Kolaboratif Jember Mencegah Pernikahan Dini Di Desa Sukorambi
Authors: Diego Rafi Putra Uta  , Yuldani Adinda Daviyana  , Aprisyah Darwa Dita  , Dimas Fahrur Rozi  , Muhammad Fattah Shiddiq  , Irma Kusumawati  , Novia Lailatus Safitri  , Siti hotimah  , Hidayaturrokhman hidayaturrokhman  , Hildatus Zakiah  , Sita Laila Anggraeni  , Ahmad Firdaus
Published: September 2024

Indonesia is one of the countries with the highest number of early marriages in the world due to several factors, one of which is social and cultural. Early marriage can be interpreted as a marriage carried out by a husband and wife aged less than 17 years. The early marriage rate in East Java according to the 2017 Susenas reached 18.44%. Jember Regency is one of the biggest contributors to the number of early marriages in East Java with a total of 1,400 out of 21,000 marriages in 2021. Sukorambi Village is a village located under Argopuro's feet with various tribes and cultures and the majority has currency in agriculture. Therefore, in reducing the number of early marriages, the implementation of counseling related to early marriage with the main target is students who are pursuing senior secondary education in the hope that there will be awareness of damaging early marriage and reducing the number of early marriages in Sukorambi Village.
Optimalisasi Peran Penyuluhan Urban Farming Teknik Vertikultur Pada Lahan di Perumahan Buana Green Subang Regency RT 60 RW 12 Kelurahan Soklat Subang
Authors: Ade Suryani  , Abdul Robby Banny  , Ajeung Nurlatifah  , Albie Aditya Samudra  , Asep Nurhidayat  , Bayu Eka Supriatna  , Dzikri Maulana  , Ijang Samsu Rijal  , Rohman Rohman  , Wendy Leo Sanjaya  , Tita Kartika Dewi
Published: September 2024

Facts show that nowadays agricultural land tends to be narrower than residential land, both in urban and rural areas. This is what causes the lack of available land that can be used for farming activities, one of which is to produce vegetables or plants that are even easy to grow. One solution that can be done to overcome the urgency of the lack of land availability is urban farming. Urban Farming Verticulture technique is an agricultural and plantation activity carried out using only a small area of ​​land. And it is considered more effective and efficient. Therefore, ongoing educational activities are needed for the community about the benefits of urban farming using verticulture techniques through outreach methods and community assistance. The location of community service activities is carried out at Buana Green Housing, RT 60 RW 12, Soklat Village, Subang Regency. This service activity will take place from July 2023 to November 2023. We hope that by optimizing the urban farming extension and service methods, the housing community will be able to carry out minimalist farming and plantation activities to produce quality vegetables or plants, even though they only rely on a small amount of land in the area. residential yard or terrace. The results obtained from implementing this activity are increasing knowledge and implementation of velticultural cultivation in the Buana Green Housing community RT 60 RW 12 Soklat Subdistrict, Subang Regency.
Peningkatan Kompetensi Guru dan Siswa SMK Melalui Bimtek Penyusunan Laporan Keuangan Berbasis SAK-ETAP
Authors: Reni Endang Sulastri  , Ferdawati Ferdawati  , Welsi Haslina  , Reno Fithri Meuthia  , Vioni Hidayati
Published: September 2024

The main competency that must be possessed by vocational school students majoring in accounting is competency in preparing financial reports, namely competency as an "Accounting Technician". The achievement of this scheme for accounting technicians is through two clusters, namely the preparation of financial reports based on the Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) and the operation of accounting computer applications. During the competency test held in February 2023, there were still many students at SMKN 1 Padang Panjang who were not yet competent in the SAK ETAP-based financial report preparation cluster. The aim of this service is to provide technical guidance on preparing financial reports based on SAK ETAP for teachers and students majoring in accounting at SMKN 1 Padang Panjang so that their main competencies are fulfilled. The methods used are technical guidance and assistance in working on practice questions and also carrying out simulations or tryouts for competency exams in preparing SAK ETAP-based financial reports as well as evaluation of the activities that have been carried out. The service team will also provide updated reference books to partners along with modules and a comprehensive collection of questions. With this service, it is hoped that it can increase students' competence in preparing financial reports so that during the accounting technician certification exam later at SMKN 1 Padang Panjang the percentage of passes will be high. Apart from that, this service can also increase teacher competence in teaching the preparation of SAK ETAP-based financial reports to students.
Perancangan Mural sebagai Daya Tarik Wisata Alas Outbound Edukasi di Desa Simpang Kecamatan Prambon Sidoarjo
Authors: Hanafi Moeslim  , Alfian Candra Ayuswantana
Published: September 2024

Mural has now become a common media found in public spaces. In addition to being a means of information, murals also have interesting images and can have other functions, namely as a means of conveying messages, advertising materials, propaganda materials and even educational information documents. The making of this mural design will be applied to Community Service through the Independent Lecture Competency Program (PKKM) Bina Desa held by the Visual Communication Design Education Program of the National Development University "Veteran" East Java in Simpang Village, Prambon District, Sidoarjo Regency, East Java. The purpose of making the mural itself, among others, is to improve the aesthetics of tourist attractions as well as creating an attractive and beautiful visual appearance. This mural design will use design thinking approach. Design Thinking is a problem solving method that focuses on the user. This activity began on September 20, 2023 until October 25, 2023. The place of implementation is at the Alas Outbound Edukasi tourist spot in Simpang Village, Prambon District, Sidoarjo Regency, East Java. The PKKM Bina Desa collaboration between the Visual Communication Design Education Program of the National Development University "Veteran" of East Java and the Alas Outbound Edukasi tourism manager creates tourist attraction to visit Alas Outbound Edukasi Tourism, while providing cultural education for the community and visitors.
Literasi Manajemen UMKM Aniza Collection dalam Bidang Tas dan Aksesoris Guna Meningkatkan Peforma Penjualan
Authors: Moh. Badrut Tamam  , Ahmad Kevin Alfirdaus  , Agung Winarno
Published: September 2024

Pengabdian UMKM Kota Malang yang bergerak pada Tas dan Akesoris bernama Aniza Collection dengan menggunakan Matriks SWOT sebagai strategi meningkatkan pangsa pasar untuk performa penjualan yang turun karena dampak covid-19
Strategi Pengembangan Produk Roti Mestro (Roti M) untuk Menyasar Pangsa Pasar Baru
Authors: Khansa Islami  , Muhizan Tamimi  , Agung Winarno
Published: September 2024

Micro, Small and Medium Enterprises (MSMEs) Roti Kopi Maestro operates in the food production sector located in Malang City. A number of challenges arise in business development efforts and industrial competition. To be able to overcome this, strategic planning is very important so that industrial operations can run effectively and efficiently. This research use desciptive qualitative approach. Data was obtained through interviews with business owners, employees, partners and consumers of Roti Maestro. The results of the analysis show that the market development strategy is the most relevant strategy formulation for surviving and creating new market shares
Peningkatan Kesuburan Tanah Dan Produktivitas Sebagai Hasil Pengolahan Lahan Di Dusun Ngadilegi, Pandaan
Authors: Fiorentina Cahaya Rizki  , Pranadipa Ramadhan Wicaksono  , Fitri Wijayanti
Published: September 2024

Optimal soil fertility is the main key in achieving sustainable agricultural productivity. This abstract describes various efforts and strategies that can be adopted to improve soil fertility and, as a result, increase agricultural productivity. Increasing soil fertility not only increases agricultural yields, but can also contribute to global food security, reduce degraded land, and support environmental sustainability.
This abstract aims to provide insight into various strategies that can be adopted to increase soil fertility and agricultural productivity. With a deep understanding of soil dynamics and a science-based approach, stakeholders can develop agricultural policies and practices that support sustainable agricultural growth.
Optimalisasi Program Kampus Mengajar 6 Melalui Literasi Numerasi Dengan Pendekatan Bermain Pada Siswa Di SDN Kedungdoro V Surabaya
Authors: Reza Maharani Putri Tizaka  , Hasan Ismail
Published: September 2024

Education plays a crucial role in shaping the character and quality of a nation's human resources. This community service program addresses the challenges of numeracy literacy at SDN Kedungdoro V Surabaya and involves the implementation of the Edugame program as an effort to enhance students' interest and understanding of numeracy literacy. The program evaluation reveals several significant findings, indicating the need to improve students' understanding of numeracy literacy. Nevertheless, the program successfully increased student participation, strengthened collaboration within groups, and created an enjoyable learning atmosphere. The in-depth evaluation involves analyzing student involvement, numeracy literacy understanding, and the achievement of learning goals. Challenges in organizing students, the lack of parental attention, and students' difficulties in understanding numeracy literacy concepts are identified as obstacles in the community service process. The conclusion emphasizes that collaboration between educational institutions, students, and parents is key to strengthening numeracy literacy, with a commitment to continuously improve the program for optimal results.
Membangun Personal Branding Pada UMKM Kerupuk Kedelai “Berkah” Melalui Pembuatan Logo dan Kemasan
Authors: Zainal Abidin Achmad  , Nurul Widji Triana  , Dewi Puspa Arum  , Zalfa Nurrahmah Agustina  , Achmad Derajat Waskito  , Zhafira Hanina  , Ardhelia Damayanti Wirawan
Published: September 2024

The existence of Medium, Small and Micro Enterprises (MSMEs) in Indonesia has a big role in building the people's economy. So that micro entrepreneurs need to keep up with the times in developing their business. For this reason, knowledge of business actors is needed in forming the characteristics of the business they have, not only from product innovation but the physical condition and quality of a product needs to be developed so that buyers have a good visual of the product to be sold. Kerupuk Kedelai dan Bawang “Spesial” is one of the UMKM that needs to build product branding in order to compete in a wider market share. The activity process takes place using interview and observation methods at the location where it was made directly. Based on the observation results, it was found that these MSMEs need to remake the logo and product packaging to make it more attractive. The process of making logos and product packaging is assisted directly by the community service team by consulting directly with business owners. The creation of a logo and product packaging is the first step of Kerupuk Kedelai dan Bawang “Spesial” in building business branding to compete in the market.
Literasi Pengelolaan Keuangan Sebagai Bentuk Pengabdian Masyarakat di Desa Kalisidi Kabupaten Semarang
Authors: Endang Suhendar  , Ambar Tri Hapsari  , Siti Suaedah  , Diah Mariana  , Atfal Murodif
Published: September 2024

The aim of this research is to provide understanding and training for financial management literacy participants in Kalisidi Village, Semarang Regency so that they are able to understand the importance of financial management so that there are no irregularities or errors in village financial traffic. The method used in this research uses a qualitative approach where the target participants are officials, the community and figures in Kalisidi village who participate in managing village finances. The results of this research found that Kalisidi Village still has not optimized resource utilization, while the obstacle in managing village finances is the limited number of competent human resources. The Financial Management Literacy Program carried out is packaged in the form of Community Service so that it can reach every level of the Kalisidi village community. So it can be concluded that Financial Management Literacy is very important for village growth and management so that it can generate profits for the village and improve the welfare of its community.
Sosialisasi Pemasaran Digital Untuk Meningkatkan Penjualan Pada Ibu Ibu Kelurahan Curug Bojongsari Depok
Authors: Laura Komala  , Pusporini Palupi Jamaludin  , Elizabeth Tika Kristina  , Paringsih Paringsih
Published: September 2024

The aim of the Community Service Activities is to carry out one of the Tri Darmas of Higher Education which is carried out by lecturers and students at Pamulang University with the title "Digital Marketing Socialization to Increase Sales to Mothers in Kel. Bojongsari Waterfall, Depok”. In this socialization, residents still need better entrepreneurial management in business and have not utilized technology well. The method used to implement this PKM is a workshop or training. Where previously a direct observation stage was carried out first to find out the problems that arose at the service location. This socialization is used to provide an in-depth understanding of Community Service. It is hoped that the existence of higher education can contribute to the development of the application of science to society. The method used in community service is conveying material verbally. In this implementation, the material is by providing educational outreach to mothers in Kel. Curug in capturing business opportunities and implementing marketing strategies by utilizing smartphones as marketing media so that they can maintain their business and develop their business in the future. In the final training session participants were also given simple practices to support their ability to implement entrepreneurship in small businesses that are already running. To improve and ensure participants' ability to apply the material optimally, regular evaluation stages will be carried out by the team of lecturers and PKM teaching practitioners.
Pemberdayaan Masyarakat Dan Peningkatan Kualitas Pendidikan Desa Tanjung Tiram Tahun 2023
Authors: Fadli Muhammad  , Indra Divari Lubis  , Ridwan Alwi Nasution  , Maulinda Maulinda  , Nur Saidah Nasution  , Riski Annisa Nasution  , Tri Indah Rahmadhani  , Nadya Annisa Lubis  , Ummu Salama Parinduri
Published: September 2024

The community service carried out by KKN students at the Mandailing Natal State Islamic College group 39 which was carried out from 03 June 2023 to 22 August 2023 at Tanjung Tiram Village, Padang Bolak District, North Padang Lawas Regency has provided the community with an example that is very meaningful for the community in particular Tanjung Tiram Village area and received a good response and high enthusiasm. The work program that we carried out while we were in Tanjung Tiram Village was very focused on education problems in Tanjung Tiram Village because lack of interest in learning and lack of motivation were the main problems faced by students in Tanjung Tiram Village, so we held a tutoring program, with this tutoring program. will increase interest in learning and knowledge in the children of Tanjung Tiram village. The supporting factors regarding interest and motivation to learn include: the desire and enthusiasm to learn is still present in every child, the feeling of wanting to change and become a better person is very visible, and The shortcomings in society are already improvements that we have to make as KKN students at the Mandailing Natal Community Service Group 39, Tanjung Tiram Village, Padang Alley District, North Padang Lawas Regency. The research method used is descriptive qualitative. Based on the research results, this tutoring activity has a significant impact in terms of general knowledge so that the quality of education and students' awareness of learning continues to increase.
Inovasi Pertanian Modern Dalam Strategi Pemasaran Hasil Pertanian KWT Sumur Mangga Dengan Aplikasi Sayurbox
Authors: Daz Vholasky Anggraini  , Ahmad Jurnaidi Wahidin  , Miftah Faroq Santoso  , Yusuf Unggul Budiman
Published: September 2024

Women's empowerment in agriculture is a key aspect of rural development in various countries, including Indonesia. Women Farmer Groups (WFGs) are one effective form of empowerment in enhancing the capacity and economic independence of women farmers. In Jl. Sumur Mangga I, Gaga, Larangan District, Tangerang City, WFG Sumur Mangga is an interesting example of how women farmers are able to transform unproductive land into fertile and productive fields in response to the COVID-19 pandemic and the need for food security. Through the One-Day Training (ODT) method, this community service activity was conducted with a focus on providing training in modern agricultural technology and marketing strategies to members of WFG Sumur Mangga. The results showed a high level of satisfaction, with an average score of 4.45 out of 5, indicating a very positive response from the participants. The theoretical discussion highlights the importance of gender roles in rural and agricultural development, while the practical findings of WFG Sumur Mangga illustrate successful collaboration between the local community and academic institutions in achieving sustainable development goals. The conclusion confirms that this community service activity has had a significant positive impact and has met the participants' expectations, thus making a meaningful contribution to community development in the area.
Pengaruh Meditasi Cinta Kasih Satu Hari Terhadap Kualitas Diri
Authors: Fendy Fendy  , Mai Triana  , Julia Surya
Published: September 2024

Metta-bhavana is a meditation method intended to cultivate unconditional love for oneself and others. The aim of this research is to find out how participants in a one-day loving-kindness meditation impact their self-quality at Vihara Dhammacakka Jaya, North Jakarta. This research used a quantitative approach by sending questionnaires to 48 subjects aged 16 years and over. The results showed that daily loving-kindness meditation improved various participants' personal qualities. These include feelings of greater calm and peace, higher levels of patience, better relationships with others, and a decrease in negative feelings such as anger and resentment. More than 80% of participants agreed that loving-kindness meditation was beneficial on various self-quality indicators.
Pemberdayaan Santri Pondok Hutan Agu Pattani Melalui Program Basic English Course: Meningkatkan Akses Global Dan Peluang Pendidikan
Authors: Fitriyani Fitriyani  , Ahmad Khoiri  , Nurma Khusna Khanifa  , Kurniawati Mutmainah
Published: September 2024

English language education is a crucial aspect in preparing individuals to participate in an increasingly interconnected global society. At Pondok Hutan Agu Pattani, Thailand, the Basic English Course program has been introduced with the aim of empowering students by enhancing their English language skills. This study aims to explore the impact of this program on the students' English language development, both academically and personally, as well as to analyze the effectiveness of the teaching methods used in its implementation. This research employs a descriptive analysis of the program's periodic evaluation data and interviews with students and teaching staff to gain in-depth insights into their experiences with the program. The results of the study indicate that the Basic English Course program has significantly improved the students' understanding of basic vocabulary, grammar, and English speaking skills. Interactive teaching methods, such as group activities and role-playing, have proven effective in boosting the students' confidence in using English in real-life situations. Systematic evaluations also show a continuous improvement in their English language abilities over time. In conclusion, the Basic English Course program at Pondok Hutan Agu has not only succeeded in enhancing the students' English proficiency but has also had a positive impact on their personal and professional lives, preparing them to face challenges and opportunities in an increasingly interconnected global society.
Kegiatan Pelatihan Enumerator Bagi Karyawan dan Anggota Komunitas Dapur Remaja di Depok
Authors: Diana Anggraeni  , Atarieza Noorainavira Arian Putri  , Sonia Amelia Ananda
Published: September 2024

Service is now an important element in running a business. Good service will determine the level of satisfaction that customers give to the company. In this effort, DR. Network, a small and medium company engaged in providing internet services, seeks to determine customer satisfaction with the services provided through a survey. This research involved employees of DR. Network which is also a member of the Dapur Remaja Community which operates in the environmental sector. Training was provided because the employees involved did not understand the importance of research in supporting company performance. In addition, the employee has never conducted research. The training method provided is with knowledge of quantitative research and its procedures for two days online. The employee is then involved as an enumerator to collect customer data. The results of the training show that, by knowing and understanding the importance of research and the role of enumerators, the research process carried out runs well in accordance with the targets set by the main researcher and DR management. Network. The survey results also show that the services provided by DR. The network in certain dimensions still needs to be improved in the future.
Menuju Kemasan Produk UMKM yang Menarik dan Informatif: Pelatihan Desain Kemasan di Desa Galengdowo
Authors: Maria Helena Putri Madyoratri  , Indah Respati Kusuma Sari
Published: September 2024

The development of household industries, like those managed by Pak Miskan and Ibu Wati in Desa Galengdowo, has seen a rise in quantity but lacks improvement in quality, particularly in branding and marketing strategies. Effective labeling and packaging, crucial for product identity and consumer attraction, remain underdeveloped. Recognizing the need for improvement in these areas, a training program on product packaging design was conducted for local micro, small, and medium enterprises (MSMEs). This initiative aimed to enhance the visual appeal and information content of product packaging, thereby boosting market competitiveness. The involvement of UPN students in this economic activity is expected to drive innovation and creativity among the community members. The main challenge identified was marketing, with local MSMEs primarily selling their products in nearby shops and food stalls. To address this, leveraging social media platforms like Instagram and Facebook was proposed. The integration of modern technology and information into business practices is essential for MSMEs to adapt and thrive in a competitive environment. Improved packaging and labeling, combined with strategic marketing, can significantly enhance brand awareness, product appeal, sales, and brand image. This training program aims to empower MSMEs in Desa Galengdowo, enabling them to develop distinctive, attractive, and informative product packaging that meets consumer preferences, ultimately contributing to economic growth at the local level.
Peningkatan Penjualan UMKM melalui Penerapan Digital Marketing di Desa Teja Timur
Authors: Rohmaniyah Rohmaniyah  , Nurul Alfian  , Siti Salama Amar  , Subhan Subhan  , Ustman Ustman  , Achmarul Fajar  , Runik Puji Rahayu  , Nur Syakherul Habibi  , Zef  Risal  , Rachman Hakim
Published: September 2024

In this digital era business actors must understand about digital because in the current era the average sales of all sales are online so as to facilitate sales. This digital marketing marketing activity can be through e-commerce, whatsapp, instagram and other media platforms so that the products produced by MSMEs can compete in online markets and can be known by the wider community. The purpose of this dedication is to provide knowledge to MSMEs in the village of East Teja Pamekasan regarding the application of marketing and product sales by utilizing digitalization. This service activity is carried out by survey methods, socialization, and evaluation. Digital marketing activities have a positive impact on the development of MSMEs in Teja Timur Village, Pamekasan District. Many MSMEs are interested in marketing products and sales of their products by utilizing social media to increase sales of MSME products. MSME actors collaborate with digital -based promotional media and distribution media to get maximum profits.
Skrining dan Edukasi Pencegahan Kelainan Postur Tubuh pada Anak Panti Asuhan
Authors: Hana Maria Uli Lumbanraja  , Julfiana Mardatillah  , Akhmad Ridhani  , Hilda Emma Mallisa
Published: September 2024

The problem of posture abnormalities in children is increasingly becoming the center of attention. Poor habits in sitting position, standing posture and improper use of bags will cause posture abnormalities. Screening and education about the importance of maintaining posture has an important role in preventing postural abnormalities in children from an early age. This community service activity was carried out on 20 children at the Nur Azizah Putri Orphanage. At the beginning of this activity, screening was carried out first to see the condition of the child's posture, then providing education about efforts to prevent postural abnormalities. The method of implementing activities with lectures and demonstrations using power point media and posters. The screening results showed as many as 19 children with normal body conditions and 1 child leading to postural abnormalities. When providing education, children are very enthusiastic and excited. The results of the activity evaluation showed that all childrens were able to practice the correct sitting position, standing posture and use of bags in an effort to prevent postural abnormalities. With this activity, it is hoped that it can provide information for children at Nur Azizah Orphanage so that they can learn to maintain body balance to prevent and reduce postural risks in the future.
Edukasi Kewirausahaan tentang Pentingnya Adaptasi Digital dan Legalitas Usaha di Kelurahan Bantargebang, Bekasi
Authors: Della Arianni Syafitri  , Fitri Wulandari  , Novi Fitria Hermiati  , Zulfa Zakiatul Hidayah
Published: September 2024

There is no doubt that micro, small and medium enterprises (MSMEs) have become an important part of the Indonesian economy. However, they still face several challenges, such as not having a business legality and a lack of ability to take advantage of online sales opportunities. This study aims to identify the elements that influence the growth of MSMEs, with an emphasis on the importance of business legality and the use of social media for online sales. The approach using socialization to the community is used to provide an understanding of the benefits of business legality and online sales strategies. The results of the study indicate that having a business legality can provide better access to government guidance and bank credit. entrepreneurship education in Bantargebang Village, Bekasi City, which emphasizes the importance of digital adaptation and understanding business law Alignment of technology in the digital era.
The Relationship Between Intellectual Capital, Human Capital, Public Relation Strategy, AI Integration, Corporate Social Responsibility, And Company Image
Authors: Mutiara Khikmatul Maolidah  , Nuril Khusni Al Amin  , Vallery Imanuel
Published: September 2024

This research aims to investigate the interconnectedness among intellectual capital, human capital, public relation strategy, AI integration, corporate social responsibility (CSR), and company image within organizational settings.The study utilizes purposive sampling to select participants from diverse industries. Data collection involves in-depth interviews and document analysis. Through thematic analysis, the research explores the nuanced relationships among the variables, uncovering how they contribute to shaping company image. The findings shed light on the significance of strategic integration of intellectual and human capital, effective public relation strategies, AI utilization, and CSR initiatives in bolstering company image, offering valuable insights for organizational stakeholders.
Pengaruh Kompetensi dan Pelatihan terhadap Kinerja Karyawan di PT Dwipindo Karyo Mandiri
Authors: Juan Isma Miftahul , Siska Elmira , Indra Natal
Published: September 2024

The role of competence and training is very important in improving employee performance. Employees who have adequate competence will be able to carry out their work tasks better. The training provided by the company will improve employee competence so that they are able to improve their performance. This study aims to examine the effect of competence and training on employee performance at PT Dwipindo Karyo Mandiri. Methods of data collection using questionnaires distributed to 35 employee respondents with techniquesNon Probability Sampling or non-random sampling with saturated sampling (Census) and the entire population is used as a sample. The collected data were analyzed using the SPSS application. The results of the study show that competence and training have a positive and significant impact on employee performance. Competence has a positive and significant effect on employee performance with a beta coefficient of 0.781 and a t-value of 6.820. Meanwhile, training also has a positive and significant effect on employee performance with a beta coefficient of 0.087 and a t-value of 5.071. From the results of this study it can be concluded that companies should pay attention to competency development and employee training as an effort to improve employee performance. In the long term, competency development and employee training can provide benefits to companies in increasing competitiveness and business growth.
Harga, Kepercayaan, Kemudahan Penggunaan Aplikasi Dan Promosi Terhadap Keputusan Pembelian Online Di Shopee (Studi Pada Mahasiswa STKIP Dan STIE Widyaswara Indonesia Solok Selatan)
Authors: Septia Yuvira Fitri  , Febsri Susanti
Published: September 2024

This study aims to examine the effect of price, trust, ease of use of applications and promotions on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students. This type of research is quantitative. The population in this study were students of STKIP and STIE Widyaswara Indonesia Solok Selatan. Where the number of STKIP students and STIE Widyaswara Indonesia Solok Selatan is 1.519 students. The sampling technique used was accidentalsampling, while the number of samples was 94 students obtained using the slovin formula. The type of data used in this research is quantitative data. While the data sources are primary and secondary data sources. Data analysis techniques use validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression and t test using SPSS version 21.00. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that price, trust, ease of use of the application and positive and significant impact on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students.
Analisis dan Peningkatan Keamanan Cyber: Studi Kasus Ancaman dan Solusi dalam Lingkungan Digital Untuk Mengamankan Objek Vital dan File
Authors: Edy Soesanto  , Achmad Romadhon  , Bima Dwi Mardika  , Moch Fahmi Setiawan
Published: September 2024

The threat to vital objects and file security is rapidly evolving. Cybercriminals are becoming more cunning and skilled at exploiting security vulnerabilities in digital systems. In order to enhance cybersecurity, a thorough analysis of the threats faced in the digital environment and the applicable solutions is necessary. The objectives of this research are to analyze vital objects, identify key challenges in protecting them from cyber attacks, evaluate and propose measures and strategies to improve file security, and examine case studies related to threats and solutions in the digital environment.This research adopts a qualitative approach using interview and observation techniques. Potential cybercrime threats in Indonesia include hacking, cracking, cyber sabotage, and spyware. The risk management process involves identifying, assessing, treating, and controlling risks. To anticipate these threats, it is essential to have technology experts who support the development of advanced national defense systems and establish a cybersecurity command center.
Leveraging AI-Driven Marketing For Ethical Branding In MSMES
Authors: Efendri Waruwu  , Selvi Agustina
Published: September 2024

This research aims to explore the utilization of AI-driven marketing strategies for fostering ethical branding in Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach, employing in-depth interviews with key stakeholders and content analysis of marketing campaigns. A purposive sampling technique is utilized to select participants from diverse MSMEs. Data analysis involves thematic analysis, identifying patterns and themes related to sustainability, AI integration, and ethical branding practices. The study reveals that MSMEs can effectively leverage AI-driven marketing to enhance their ethical branding initiatives, fostering consumer trust and loyalty while contributing to sustainable development goals. This research underscores the importance of ethical branding strategies driven by AI technologies in enhancing the sustainability agenda within MSMEs.
PERLINDUNGAN HUKUM DATA PRIBADI KONSUMEN DALAM PLATFORM E COMMERCE
Authors: Tia Deja Pohan  , Muhammad Irwan Padli Nasution
Published: September 2024

Perkembangan perusahaan digital yang sangat mengandalkan data pribadi telah didorong oleh kemajuan teknologi informasi. E-commerce adalah salah satu sektor yang mengalami pertumbuhan pesat dalam hal ini. Konsumen harus memberikan data pribadi mereka untuk bertransaksi di platform e-commerce. Namun, meningkatnya interaksi dan transaksi di industri e-commerce Indonesia telah menimbulkan kekhawatiran serius terkait perlindungan informasi pribadi konsumen. Artikel ini bertujuan untuk mengkaji bagaimana perlindungan data pribadi konsumen dalam mekanisme perdagangan saat ini di platform e-commerce dan untuk mempertimbangkan langkah-langkah perlindungan di masa depan. Metode analisis data kualitatif digunakan, yang melibatkan pemeriksaan semua data yang diperoleh sebagai kesatuan utuh untuk memperoleh gambaran dan wawasan tentang isu-isu yang diteliti. Di masa depan, pengesahan Rancangan Undang-Undang Perlindungan Data Pribadi dapat meningkatkan perlindungan data pribadi konsumen dalam mekanisme perdagangan di platform e-commerce dengan menyediakan perlindungan hukum yang komprehensif dan ketat setelah disahkan.
Pengaruh Displin Kerja dan Motivasi terhadap Kinerja Karyawan Dinas Koperasi dan Usaha Mikro Kota Depok
Authors: Fachria Fauhatuzzahro  , Rani kurniasari
Published: September 2024

This research was conducted at the Department of Cooperatives and Micro Enterprises, Depok City. The aim of this research is to determine the level of work discipline, motivation, employee performance and whether there is an influence of work discipline and motivation on employee performance, either partially or simultaneously. The research method used is a quantitative statistical method. The data collection technique used is by distributing questionnaires with data analysis techniques. In the research object, the influence of work discipline and motivation on the performance of employees of the Department of Cooperatives and Micro Enterprises of Depok City. In this study, researchers used a questionnaire that had been distributed to employees of the Department of Cooperatives and Micro Enterprises of Depok City who had filled out the questionnaire/questionnaire. The test stages carried out are: existing instrument test (validity test and reliability test), classical assumption test (normality test, multicollinearity and heteroscedasticity test), multiple linear analysis test. Test the coefficient of determination R2, t test and f test, and with the help of Google form and data that has been proven valid and succeeded in collecting 50 respondents. In partial hypothesis testing, the work discipline variable (X1) has a positive and significant effect on employee performance because the value is 3.807 > 1.676. Apart from that, it is known that the sig value is 0.000, where the sig value. smaller than 0.05 or 0.000 < 0.05 then Ho is rejected and Ha is accepted, meaning that the work environment is significant for employee performance (Y). Motivation (X2) has a significant effect on employee performance because the calculated t value is greater, 3,382 < 1,676. Apart from that, it is known that the sig. equal to 0.616 > 0.05, then Ho is accepted and Ha is rejected, meaning that work motivation has a negative but significant effect on employee performance (Y). Simultaneously testing the hypothesis can be seen that the sig. value for the influence of (X1) and (X2) on (Y) is 0.000 < 0.05 and the Fcount value is 23.935 > 4.03, so it can be concluded that Ho is rejected, Ha is accepted, in the words On the other hand, there is a simultaneous and significant influence of variables (X1) and (X2) on variable (Y). Based on the analysis of respondents' answers, it was concluded that there was an influence of work discipline and motivation on employee performance at the Department of Cooperatives and Micro Enterprises in Depok City, both partially and simultaneously.
Agile Performance Management
Authors: Hibah Yuliana Khamila  , Fithiyatul Husnah  , Mochammad Isa Anshori
Published: September 2024

In order to improve employee performance, intervention on motivation is highly recommended. Apart from increasing the motivation of its employees, companies also need to direct their employees to have an agile performance management system. By implementing agile performance management, employees will be able to achieve the company's vision and mission, meet growing business needs and drive the company's progress. In working on this article the author used the library research method (Literaty Research), namely research activities carried out by collecting information and data with the help of various materials in the library or sources from the internet related to the problem to be solved. The data obtained comes from qualitative methods which emphasize analysis and descriptiveness with presentation not in the form of numbers.
Peran Sistem Informasi Manajemen Pemasaran di PT Pos Indonesia
Authors: Agung Wijoyo  , Delia Permata Sari  , Annisa Aulia Rahmah  , Brian Juanda Saragih  , Yosia Zepanya Damanik
Published: September 2024

Management Information Systems are systems that help managers collect, manage and utilize information for effective decision making. Based on the definition obtained, the implementation of the management information system at PT Pos Indonesia consists of creating a database network system between departments in operational activities. In an effort to develop PT Pos Indonesia, it has implemented a business innovation, namely bill payment services, not only providing letter delivery services at the Post Office, it can now serve all forms of bill payments. PT Pos Indonesia has also created an application to support services and make it easier for customers to carry out their transaction needs, these applications are PosAja and PosPay. Then the obstacles faced during the implementation of the information management system at PT Pos Indonesia often occur overtime or delays in the data processing process due to frequent network disruptions and frequent system maintenance on applications, sudden changes in the system environment, and frequent policy changes in A management system that is less consistent makes it a bit difficult for employees.
Analisis Pengembangan Karir Karyawan di PT Honest Financial Tecnologies
Authors: Azzahra Sartika Yanwar  , Christian Wiradendi Wolor  , Marsofiyati Marsofiyati
Published: September 2024

Human resources (HR) is a productive team that works as the driving force of an organization, both in institutions and companies. They are a valuable asset, so they must be trained and developed. Human resources include providing training, recruitment, and employee career development. Employee career development is the process of identifying employee career capabilities and applying the right model to attain them. Career development will affect the performance of an employee because career development is a formal approach taken by the company to ensure employees in the company with suitable qualifications, abilities, and experience when needed. Employee career development refers to a company's efforts to guide, train, and develop employees for the progress of a company. Examples of employee career development include rewarding employees with performance improvement training and employee transfers. Over time, some employees' performance development can help, support, and facilitate the smooth running of organizational or business activities.