ENVIRONMENTALLY FRIENDLY REPRODUCTION AND PRODUCT IN CULTIVATION OF A NEW SOCIAL ORDER
Authors: Shedyakov Vladimir 
Published: May 2021

The aim of the work is to analyse the range of possibilities for environmentally friendly reproduction not so much as a separate direction (in particular, the green economy), but as a pivotal direction of structural transformations on a paradigmatic scale. The emphasis on the characteristics of nature similarity, friendliness, mutual interest, tolerance, equality, and equivalence is recorded as an important element of global and national changes. Close entry into local communities and respect for their value-sense complexes becomes an element of the convergence strategy. The formation of a social order that cultivates environmentally friendly reproduction is closely related to the unity of public and private interests, mechanisms of partnership and acts as the foundation of social state with power (in particular, government) responsible to the people. The methodology of both research and presentation of material integrates an abstract-theoretical approach with a concrete-historical one. The cultivation of the green economy is associated not only with the necessary increase in the competitiveness of products, but also with an inalienable change in the entire way of life, the formation of a new social order (including in the economy). The complex development of the environment for interaction of business entities is also considered as a significant factor in national, regional and international security, and the focus on environmentally friendly reproduction and products as a promising direction of integration. Protection of domestic producers of goods and services, creators of tangible and intangible products is an important area of ensuring real economic sovereignty and promoting national interests. The growth of measures of pro-social development and the realization of the giftedness of the population in creative (primarily, scientific and intellectual) activities is becoming an indispensable necessity for organic socio-economic development. The organic nature of changes requires being based on both global and own patterns and peculiarities, their basic value-sense complexes and traditions, social foundations and political forms. Accordingly, the search for alternative dominant models of a combination of reasonable individual initiative and state regulation, based on broad theoretical and methodological research and explicit applied sound, is especially in demand when the paradigmatic level changes. On the contrary, training (often outdated and non-working) fragments of Western social science does not galvanize the socio-political corpse of a fading social paradigm. Such attempts especially clearly demonstrate their inconsistency when the practical-theoretical paradigm is changed, when attempts to apply clichés from the rump of the conceptual apparatus of Western modernity are not able to confirm their practical truth, to justify the use of terminology. Successful overcoming of the next evolutionary barrier and overcoming the contours of tension requires the development of adequate theoretical and practical tools. The postponement of urgent changes due to the global epidemic was not only additionally updated, but also increased the degree of their public relevance. Latently, there is the cultivation of new tools, the development of the opening opportunities for the formation of a higher moral order of environmentally friendly means of self-realization and cooperation: by no means only technical and technological, but also socio-economic and financial too.