Digital transformation in company management: Ukraine on the way to competitiveness
Authors: Ionin Yevhen , Prysich Artem 
Published: January 2025

Introduction. In the modern, constantly evolving world, companies face the challenge of adapting to new technologies. Digital transformation has become an integral part of success, as it allows companies to enhance their efficiency, productivity, and competitiveness in the global market, and serves as one of the main trends in the development of the domestic economy. The emergence of digital technologies plays a significant role in the socio-economic development of Ukraine and directs its innovative potential towards the necessary direction, facilitating the establishment of competitive positions for enterprises in the market. The implementation of information technologies in the real sector of the economy ensures overall economic growth and the development of the IT industry as a production chain in particular. Such modernization of the industry contributes to the emergence of new goods and services in the domestic market, improves the economic health of enterprises, and increases their competitiveness. Experts studying the main issues of digital economy development in Ukraine amid global transformational processes assert that digital transformation can serve as a catalyst for modernizing the economy and overcoming the crisis. They also believe that an important prerequisite for the establishment and development of the digital economy is the development of human capital and artificial intelligence, which affects the digitization of production.
Purpose. The goal of this work is to investigate and analyze the processes of digital transformation in company management, with a focus on the situation in Ukraine. The article aims to determine the current state of digital transformation in various countries, including Ukraine, the USA, Germany, China, and the United Kingdom, through the analysis of the indicators of digital technology implementation. It also seeks to highlight the key components of digital management, such as ERP systems, CRM systems, analytical platforms, cloud technologies, and process automation.
Method (methodology). To achieve the stated goal, general scientific and statistical methods, as well as analytical procedures and tools, were utilized, including multifactor analysis of statistical data and indicators of digital technology implementation and digital transformation in various countries around the world.
The results. The impact of digitization on enterprise management in the context of modern digital transformations has been investigated. The current state of digital transformation in various countries, including Ukraine, the USA, Germany, China, and the United Kingdom, has been analyzed through the indicators of digital technology implementation. Specific examples of successful digital technology implementation in different countries and companies have been examined to understand which practices can be applied in Ukraine.
The study established that digital technologies and innovative solutions are among the most important factors in managing the development of global business, including Ukrainian business. It was found that achieving sustainable development goals is impossible without the digital transformation of the national economy. Enterprises that utilize advanced digital technologies and implement creative and innovative solutions have a greater adaptive capacity to current challenges and can ensure sustainable development in an unfavorable competitive environment. Therefore, this article proposes specific steps to strengthen Ukraine's positions in the field of digital transformation.