bluuebunny/crossref_metadata_2025 huggingface dataset:
PERAN PEMERINTAH KABUPATEN DOMPU DALAM MENGIMPLEMENTASIKAN UNDANG -UNDANG NO 14 TAHUN 2008 TENTANG KETERBUKAAN INFORMASI PUBLIK
Authors: Sukardin Sukardin , Gani Arsyad Abd.
Published: April 2019

Keterbukaan informasi publik merupakan salah satu prinsip demi tercapainya pemerintah yang baik dan keterbukaan informasi publik merupakan sarana mengoptimalkan pengawasan publik terhadap penyelenggaraan negara dan Badan Publik lainnya sebagaimana diamanatkan dalam Undang-Undang Nomor 14 Tahun 2008. Tujuan dalam penelitian ini dilakukan untuk mengetahui peran pemerintah kabupaten Dompu dalam mengimplementasikan undang-undang keterbukaan informasi publik, dan kendala-kendala yang dihadapi pemerintah dalam mengimplementasikan undang-undang keterbukaan informasi publik. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengn pendekatan deskriptif. Metode pengumpulan data yang digunakan adalah metode observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah reduksi data, penyajian data dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa peran pemerintah kabupaten Dompu dalam pengimplementasian Undang-Undang No 14 tahun 2008 Keterbukaan Informasi Publik adalah membantuk pejabat pengelolah informasi dan dokumentasi serta dibentuknya pula pejabat pengelolah informasi dan dokumentasi pembantu serta dibentuknya desa penerangan informasi publik dengan adanaya lembaga-lembaga ini mempermudah pengimplementasian undang-undang keterbukaan informasi public dan masalah penyelesaian segketa informasi masih terdapat kendala-kendala yang dirasakan oleh pemerintah kabupaten Dompu terutama regulasi antara pemerintah dengan masyarakat desa karena letak geografis yang sulit.Public information disclosure is one of the principles for achieving good government and public information disclosure is a means of optimizing public oversight of state administration and other public bodies as mandated in Law No. 14 of 2008. The purpose of this study was to determine the role of Dompu district government in implementing public information disclosure laws, and constraints faced by the government in implementing public information disclosure laws. The research method used in this study is qualitative with a descriptive approach. The data collection method used is the method of observation, interviews and documentation. The data analysis technique used is data reduction, data presentation and drawing conclusions. The results showed that the role of the Dompu district government in implementing Law No. 14 of 2008 on Public Information Openness was to assist information and documentation management officials and the establishment of supporting information and documentation officials as well as the establishment of public information lighting villages with these institutions facilitating implementation the public information disclosure law and the problem of completing the information series are still constraints that are felt by the Dompu district government, especially the regulation between the government and the village community because of the difficult geographical location.
PENGGUNAAN TEKNIK DISCOVERY DENGAN MEDIA GAMBAR UNTUK MEMBANGKITKAN MINAT BELAJAR SISWA
Authors: Engsa Susana , Rejeki Sri
Published: April 2019

Tujuan penelitian ini adalah untuk mendeskripsikan pengaruh penggunaan teknik discovery dengan media gambar untuk membangkitkan minat belajar siswa pada mata pelajaran PPKn kelas VII di SMPN 19 Mataram. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif, dengan pendekatan eksperimen. Metode pengumpulan data adalah metode observasi dokumentasi dan angket dengan metode analisis data korelasi product moment. Hasil penelitian adalah berdasarkan analisis data yaitu: Hasil analisis data yang di peroleh dalam adalah 0,574, dengan taraf signifikan 5%, maka diperoleh nilai 0,300. Jadi nilai r perhitungan lebih besar dibandingkan dengan nilai r tabel (0,574>0,300). Jadi hipotesis (Ha) adalah, “Adanya Pengaruh Penggunaan Teknik Discovery Dengan Media Gambar Membangkitkan Minat Belajar Siswa Kelas VII SMPN 19 Mataram Pada Bidang Studi PPKn Tahun Pelajaran 2017-2018”. Diterima. The purpose of this study was to describe the effect of using discovery techniques with image media to arouse students' interest in learning in the seventh grade PPKn subjects at SMP 19 Mataram. The type of research used in this study is quantitative research, with an experimental approach. Data collection method is documentation and questionnaire observation method with product moment correlation data analysis method. The results of the study are based on data analysis, namely: The results of the analysis of the data obtained in is 0.574, with a significant level of 5%, then the value of 0.300 is obtained. So the r value of the calculation is greater than the r table value (0.574> 0.300). So the hypothesis (Ha) is, "The Influence of Using Discovery Techniques With Image Media Generates Student Interest in Class VII SMPN 19 Mataram In The Field of KDP Studies Lesson 2017-2018". Be accepted.
PERAN GURU PKn DALAM MODEL PENGAJARAN ADVOKASI UNTUK MENINGKATKAN PEMAHAMAN ISU-ISU SOSIAL PADA SISWA
Authors: Nurwahidah Nurwahidah , Muttaqin Zedi
Published: April 2019

Model pembelajaran advokasi ini menuntut para siswa fokus topik yang diperdebatkan adalah isu-isu sosial sesuai kebutuhan siswa. Tujuan penelitian ini untuk mengetahui peran guru dalam model pengajaran advokasi untuk meningkatkan pemahaman isu-isu sosial pada siswa kelas VIII di MTs Nahdlatul Mujahidin NW Jempong Mataram. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, tehnik penentuan subjek penelitian ini menggunakan purposive sampling dengan tehnik pengumpulan data yaitu observasi, wawancara dan dokumentasi, analisis data yang  digunakan adalah reduksi data, penyajian data dan kesimpulan atau verifikasi data. Hasil penelitian menunjukkan bahwa guru PKn dalam mengajar mengutamakan membina sikap sesuai nilai-nilai pancasila, melakukan pendekatan emosional. Memberi contoh perilaku teladan yang baik, membiasakan datang tepat waktu, disiplin, membina siswa melakukan belajar kelompok, melakukan penilaian sikap, memberikan motivasi, atau nasehat, rutin melakukan kegiatan sosial dan keagamaaan, seperti sholat duha, sholat dzuhur dan sholawatan/ yasinan setiap jum,at serta aktif dalam kegiatan hari besar keagamaan islam lainnya, pembinaan sikap juga melalui upacara bendera dengan memberi motifasi dan nasehat dan sikap siswa. This advocacy learning model requires students to focus on the topic being debated are social issues according to student needs. The purpose of this study was to determine the role of teachers in using an advocacy teaching model to improve understanding of social issues in class VIII students at MTs Nahdlatul Mujahidin NW Jempong Mataram. This research method uses a qualitative method with a descriptive approach, the technique of determining the subject of this study using purposive sampling with data collection techniques namely observation, interviews and documentation, data analysis used is data reduction, data presentation and conclusions or data verification. The results showed that PKn teachers in teaching prioritized developing attitudes according to Pancasila values, taking an emotional approach. Give examples of good exemplary behavior, get used to arriving on time, discipline, foster students to do group learning, conduct attitude assessments, provide motivation, or advice, routinely carry out social and religious activities, such as duha prayer, midday prayer and prayer / prayer every Friday, and also active in other Islamic religious holidays, attitude building also through flag ceremonies by giving motivation and advice and attitudes of students.
TINJAUAN YURIDIS TENTANG PENYALAHGUNAAN TANAH MILIK DAERAH OLEH MASYARAKAT DESA DAHA KABUPATEN DOMPU
Authors: Mu`adz Mu`adz , Sundara Komang
Published: April 2019

Tujuan dari penelitian ini untuk mengetahui bentuk-bentuk penyalahgunaan tanah milik daerah oleh masyarakat Desa Daha Kabupaten Dompu dan langkah-langkah yang ditempuh oleh pemerintah dan masyarakat dalam menyelesaikan penyalahgunaan tanah milik daerah oleh masyarakat Desa Daha Kabupaten Dompu. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian yuridis empiris dengan pendekatan sosiologis hukum. Metode pengumpulan data menggunakan wawancara dan dokumentasi. Sedangkan jenis data yang digunakan adalah data primer yang digunakan dalam penelitian ini adalah data yang diperoleh dari hasil pencatatan dan dokumentasi hasil penelitian. Sumber data diperoleh dari hasil wawancara dan dokumentasi. Hasil penelitian ini yaitu 1) bentuk-bentuk penyalahgunaan tanah milik daerah oleh masyarakat antara lain (a) tanah milik pemda dijadikan jaminanhutang (b) menjual lepas tanah milik pemda (c) menggadaikan kepada pihak lain yang dilakukan oleh 70 orang warga. 2) langkah-langkah yang ditempuh oleh pemerintah dan masyarakat dalam menyelesaikan penyalahgunaan tanah milik daerah oleh masyarakat desa dilakukan dengan cara mediasi. Langkah yang ditempuh oleh Badan Pertanahan Nasional (BPN) antara lain (a) sepakat untuk menempuh proses mediasi (b) memahami masalah-masalah (c) membangkitkan pemilihan pemecahan masalah (d) mencapai kesepakatan (e) melaksanakan kesepakatan, bentuk mediasi yang dilakukan oleh Badan Pertanahan Nasional (BPN) adalah mediasi diluar pengadilan (Non Litigasi). The purpose of this study was to find out the forms of misuse of land owned by the people of Daha Daha Village and the steps taken by the government and the community in resolving the misuse of land owned by the people of Dompu District Daha Village. The type of research used in this study is a type of empirical juridical research with a sociological legal approach. Methods of data collection using interviews and documentation. While the type of data used is the primary data used in this study are data obtained from the results of recording and documentation of research results. Data sources were obtained from interviews and documentation. The results of this study are 1) the forms of misuse of land owned by the community, including (a) the land owned by the local government as collateral for debts (b) selling off land owned by the local government (c) pawning to other parties by 70 residents. 2) steps taken by the government and the community in resolving misuse of land owned by the village community by mediation. Steps taken by the National Land Agency (BPN) include (a) agreeing to take a mediation process (b) understanding the problems (c) generating selection of problem solving (d) reaching an agreement (e) implementing the agreement, the form of mediation carried out by National Land Agency (NLA) is mediation outside the court (Non Litigation)
An Analysis of Illocutionary Acts of Hillary Clinton’s Concession Speech to Donald Trump in Presidential Election
Authors: Hudri Muhammad , Irwandi Irwandi
Published: April 2019

Illocutionary Acts is what the speaker wants to achieve by uttering something, and illocutionary acts is an utterance which has a particular conventional force. About this, illocutionary acts in Hillary Clinton’s speech is interesting to be analyzed. The purpose of this research is to analyze the types of illocutionary acts found in Hillary Clinton’s concession speech to Donald Trump. The writer used descriptive qualitative research. The main research instrument was the writer herself supported by the data analysis sheet. The data analysis was performed by categorizing the data based on Searle’s categorization of speech acts (2005) which include assertive, directives, commissives, expressive and declarative speech acts. Each category was thoroughly observed to find the answer of the research questions. The final step was presenting the data and making a conclusion in reference to the findings of the research. The research findings show that the types of illocutionary acts found in Hillary Clinton’s concession speech to Donald Trump consist of assertives, directives, commissives, expressives and declaratives. Assertions have the highest frequency of occurrence 13 types (36.1%). It is followed by directives, commissives, expressives and declaratives which occur 9 types (25%), 3 types (8.3%), 9 types (25%) and 2 types (5.6%) respectively. The dominant illocutionary acts in Hillary Clinton’s speech are assertives. Assertation showed the highest frequency of assertives. So, the total of data were 36 types of illocutionary acts founds in Hillary Clinton’s concession speech to Donald Trump.
The Use of Origami in Teaching Writing Procedure text of the Second Grade at SMA Muhammadiyah Mataram
Authors: Bafadal Muhammad Fauzi
Published: April 2019

Origami is a kind of method for teaching language through dialogues whichstresses on the students’ habit formation by repetition, memorizing grammatical structures through substitutions, singular-plural and tense transformations etc, using the target language and the culture where the language is spoken. The objective of this research was to find out the effect of Origami in teaching writing procedure text. Method design this research was a true-experimental method. The population of this research was the second year students of SMA Muhammadiyah Mataram in Academic year 2016/2017. This study the writer took all population as the samples that consisted of 38 students. Because the population less than 100, they divided into two classes, namely experimental class 21 and control class 17. The writer collected the data using the testing method pre and post-test. According to Hughes rubric and t-test formula theory. The result of this research showed that the mean score of experimental group 9.5 and the mean score of control group 2.9. Based on t-test it showed that t- value 11.9 and after consulting to t-table, the t-value was higher than t- table. To conclude origami teaching and learning is more effective to improve students’ writing procedure text, this can be seen from the results of test score, it shows that the experimental class which was given treatment using origami teaching and learning got a higher score than control class without taught by used origami teaching and learning method. Besides the origami could improve the students’ motivation, the origami could attract the students’ attention, the origami help the students to memorize the vocabulary and the origami make the teaching and learning activities interesting. Presentation in which the writer presented the materials by using origami as media the students clearly and easily to understand. The writer concluded that Origami can warn up the student that was done to make students interested in learning writing procedure text and has a positive effect in teaching writing procedure text.
An Analysis of Grammatical Error By Facebook Users: A Study at Students of English Department at Muhammadiyah University of Mataram in Academic Year 2015-2016
Authors: Hudri Muhammad
Published: April 2019

This study entitled An Analysis of Grammatical Errors Based on Facebook User at the Group of English Department Program at Muhammadiyah University of Mataram in the academic year 2015-2016. This research focused on the purpose of investigated kinds of grammatical error made by facebook user. The method used a descriptive qualitative method where the instrument employed to collect the data. The total number involved in the group of English Department UMM were 136 members who are consisted of 10 lectures and 126 students. As a result of this study, the researcher found out four kinds of errors were classified into Omission error, Addition error, Misformation error, and Misordering error. The highest rank of their error was Omission and Misformation error (16,4%), the second rank was Addition error (10,8%), the lowest rank was Misordering error (2,8%). These errors were mostly caused the members did not realize the errors of the language they have made.
PREDIKSI KAPASITAS DAYA DUKUNG HELICAL PILE TUNGGAL BERDASARKAN DATA SONDIR PADA TANAH GAMBUT
Authors: Suratman Suratman , Fatnanta Ferry , Satibi Syawal
Published: April 2019

Sebagian besar dari wilayah provinsi Riau merupakan tanah gambut. Tanah gambut merupakan tanah yang terbentuk dari tumbuhan yang mengalami pembusukan ribuan tahun. Daya dukung fondasi merupakan permasalahan baru yang harus diselesaikan dalam pembangunan infrastruktur diatas lahan gambut. Perkuatan pada fondasi diperlukan untuk menaikan kapasitas daya dukung gambut. Salah satu alternatif untuk meningkatkan daya dukung gambut adalah fondasi helical pile. Penggunaan data sondir untuk memprediksi daya dukung tanah gambut disebabkan kareana pengujian sondir sangat familier di kalangan praktisi di Indonesia. Penelitian ini akan mencari metode analitis yang sesuai untuk prediksi daya dukung helical pile dengan membandingkan dengan hasil uji pembebanan. Interpretasi hasil pembebanan menggunakan metode penurunan 25 mm dan tangent intersection. Metode analitis yang digunakan dalam penelitian ini adalah metode Meyerhoff dan LCPC. Dari hasil pembebanan diperoleh diperoleh Qult sebesar 2,90 kN dengan metode interpretasi penurunan 25 mm dan 2,10 kN untuk interpretasi metode tangent intersection. Hasil analitis kapasitas daya dukung helical pile untuk metode Mayerhoff, Schmertmann, dan Tumay&Fakroo memberikan hasil 6,03 kN, 8,67 dan 6,30 sedangkan dengan metode LCPC, Philipponat, dan De Beer memberikan hasil 2,15 kN, 1,97 kN, dan 2,67 kN. Berdasarkan hasil penelitian maka metode LCPC, Philipponat dan De Beer  lebih sesuai untuk memprediksi kapasitas daya dukung helical pile di tanah gambut jika dibandingkan dengan metode Meyerhoff, Schmertmann dan Tumay&Fakhroo yang cenderung over estimate.
ANALISIS ABUTMENT JEMBATAN SEI. BUSUK KABUPATEN SIAK SRI INDRAPURA PROVINSI RIAU
Authors: Yasin Muhammad , Yanti Gusneli , Wahyuni Megasari Shanti
Published: April 2019

Sesuai dengan Perpres 58/2017 No.232 tentang penetapan Tanjung Buton sebagai kawasan industri yang merupakan proyek strategis nasional, Pemerintah Pusat melalui Kementrian Pekerjaan Umum, BBPJN II Medan, Satuan Kerja Pelaksanaan Nasional Wil.II Provinsi Riau melakukan pembangunan jembatan dan jalan agar transportasi menjadi lancar. Rencana pembangunan jembatan ini terletak di Kabupaten Siak Sri Indrapura Provinsi Riau tepatnya pada STA 116+050 ruas jalan Siak Sri Indrapura – Mengkapan/Buton yang merupakan jalan penghubung menuju kawasan industri Pelabuhan Buton. Semula Pembangunan jembatan ini merupakan proyek untuk mengganti jembatan lama yang tidak sesuai dengan standar jalan nasional, namun karena masalah keselamatan dan keamanan kerja maka pembangunan nya dipindah ke sisi kiri jalan menuju kawasan industri Tanjung Buton. Penelitian ini bertujuan untuk mengetahui stabilitas Abutment Jembatan dan analisis dilakukan berdasarkan Standard Penetration Test (SPT) dan data tanah berdasarkan hasil dari laboratorium. Berdasarkan hasil analisis dari data yang diperoleh bahwa Abutment aman sehingga tidak akan mengalami guling, pergeseran dan keruntuhan daya dukung tanah. Stabilitas terhadap guling 2,75>1,5 dan stabilitas terhadap geser 2,64>1,5 serta stabilitas terhadap keruntuhan kapsitas dukung tanah 7,74>3 maka desain perencanaan awal untuk bangunan abutment dapat dipergunakan.
DAYA SAING UMKM MELALUI PERSPEKTIF CORE PRODUCT DAN SUPPLEMENTARY SERVICE
Authors: Nuryanto Imam , Farida Ida
Published: April 2019

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran penting bagi perekonomian Indonesia, namun daya saing UMKM masih rendah, salah satu penyebabnya adalah lemahnya kualitas pelayanan. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan“the flower of service” terhadap loyalitas konsumen. Objek penelitian adalah UMKM CENTER Jawa Tengah. Penentuan sampel dengan metode purpossive sampling, sebanyak 100 responden. Analisis menggunakan Regresi Linier Sederhana. Hasil dari penelitian ini membuktikan dan memberi kesimpulan bahwa: kualitas pelayanan“the flower of service” berpengaruh positif dan signifikan terhadap loyalitas konsumen. UMKM CENTER Jawa Tengah memiliki 8 kelopak “the flower of service” dengan nilai score ≥3,41, artinya UMKM memiliki daya saing optimal dan layanan jasa yang baik, nilai rincian sebagai berikut : information (4,17), consultation (4,29), ordertaking (4,08), hospitality (4,2), safekeeping (4,18), exception (4,21), billing (4,04) dan payment (4,09). Dari kelopak indikator tersebut, nilai score tertinggi adalah 4,29 yaitu consultation, sedangkan nilai score terendah adalah billing.

 Kata Kunci: UMKM, kualitas pelayanan (the flower of service) dan loyalitas konsumen.
RANCANG BANGUN APLIKASI SMART SCHOOL PADA PENGENDALI PERALATAN ELEKTRONIK MENGGUNAKAN PLC
Authors: Kusumastuti Sri
Published: April 2019

Guru dan murid  dapat melaksanakan proses belajar hingga mendapatkan prestasi yang maksimal di sekolah jika sekolah menerapkan disiplin yang baik, memberi rasa nyaman dan aman. Disiplin waktu belajar bergantung pada bel sekolah, rasa nyaman siswa sangat didukung sarana di kelas, keamanan sekolah terjaga jika bebas dari pencurian.  Kontrol bel sekolah, kipas angin, lampu penerangan dan sistem keamanan di sekolah selama ini masih dilakukan secara konvesional. Cara ini sangat memungkinkan terjadinya human
error. Penelitian ini akan dibuat sistem kontrol beberapa peralatan elektronik sekolah berbasis PLC.  Peralatan yang dikontrol adalah : (1) Bel sekolah yang berkerja secara otomatis untuk jadwal harian maupun jadwal ujian, (2) Lampu di kelas bekerja secara otomatis secara otomatis pada jam sekolah jika cahaya ruang kelas kurang terang, (3) Kipas angin kelas bekerja otomatis selama jam sekolah saat suhu >
27°C, (4) Lampu gedung di luar kelas menyala secara  otomatis mulai pukul 17.30 hingga pukul 05.00 WIB, (5) Lampu kamar mandi menyala  secara otomatis saat kamar mandi digunakan, (6) Alarm pengaman bekerja jika ada pencuri masuk ke dalam  lab. komputer.

Kata kunci: Kontrol elektronik, PLC. remote RF
Maintaining Students’ ‘Indonesian Identity’ with a Multicultural Teaching Approach
Authors: Hidayati Kuni Hikmah
Published: April 2019

Experts agree that using English as an International Language (EIL) has directlyand indirectly shaped the speakers’ ways of thinking which may finally shapetheir identity. This paper theoretically examines impacts of learning Englishtowards students’ identity, i.e. Indonesian identity. First, it explains the possibilityof Indonesian students’ changing identity as learning English in school. Then,it recommends what teachers should know about their students in order toreduce negative impacts of English to the students’ national identity. Finally,the paper purposes the notion of a multicultural teaching approach whenteaching English.
Strategy for Beef Cattle Agribusiness Development in North Sulawesi
Authors: Lainawa Jolyanis , Kindangen Paulus , Rotinsulu Tri Oldi , Tumbuan J.F. Alfa
Published: April 2019

The business of raising cattle in North Sulawesi is still carried out in traditionalextensive ways, because the main objective of farmers is to raise cattle only to be used as agricultural labor. As a result, the population and productivity of cattle in North Sulawesi are not well developed. Though the number of requests for beef consumption is very high, so that there is a gap between consumption needs and the availability of production.

For the development of the agribusiness system, the concept of development strategy is needed, so the purpose of this study is to find a model for agribusiness development of beef cattle in North Sulawesi.

The research method used is qualitative with a case study design. Data analysis is "four qualitative stages" and "strategy formulations" (EFE, IFE, SWOT, IE and QSPM).

Based on the results of analysis, beef cattle farms in North Sulawesi are in a growing and constructive position which has a high industrial attractiveness and has the potential to be developed towards a modern-intensive maintenance system, namely developing business with agribusiness system models (efficiency and market considerations) and farming systems / family system (consideration of traditional experience and quantity of available farmer resources).
The Implementation of Harrod-Domar Economic Growth Model in North Sulawesi, Indonesia
Authors: Rumawir Jeane
Published: April 2019

The study aimed to: Understand and analyze the poors perceptions and attitude on poverty reduction programs, identify, elaborate, and analyzethe term poor among the poor people and identify and analyze meaning and expectation on poverty reduction program. This research applies developmental research method; the analysis model uses SEM (Structural Equation Modeling). Before applying this model, goodness of fit was conducted in order to find out whether this model can be accepted or not. The model could achived goodness of fit; therefore, all variables could follow hypothesis test. The research result showed the changed in economic structures have direct significant influence on the government’s stimulus and economic growth. Capital establishment also has direct unsignificant effect on the government’s stimulus. Capitall establishment has significant influence to the economic growth and the socio cultural influence does not have significant influence to the economic growth. These results indicate that the greater stimulus of the government signified by precise goals leads to better economic growth.
Semiotic Advertising by International Firms: A Comparative Study of Premium Smart Phone Brands in China, South Korea and USA
Authors: Oputa Elizabeth Adaobi , Ahmad Fakhrorazi Bin
Published: April 2019

This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and symbols for the purpose of communicating with a target audience. The signs and symbols act as indirect communicators of messages that firms try to convey to consumers. Since this method of advertising is focused and based on the use of different symbolic features or signs, it was found to be beneficial for cross-cultural advertising by international firms. Therefore, this study evaluated the use of semiotic advertising by two (2) premium smartphone brands in three countries, i.e. South Korea, USA and China. Analysis of different advertisements adopted by these firms in the three countries revealed that there were two underlying factors regarding the use of semiotic advertising. The first factor was definitely the cultural factor, where it was found that Apple’s hidden messages in the advertisements were highly aligned to each country’s cultural aspects and other factors. The other factor established by Samsung was the use of signs to create a special perception about the brand, thus, leading to the development of better relations between the brand and the customer. The findings showed that the use of semiotic advertising by international premium smartphone brands was definitely different across countries.
The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials
Authors: Antonio Ferdi , Astika Putri
Published: April 2019

Current lifestyle change has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advancement of cloth printing technology, business competition in the batik industry need to balancing their production with the essence of batik as an Indonesia ethnic product’s therefore preserve its soul as a valuable heritage of Indonesia culture. Understanding how the customer perceive the value of batik cloth contributes to the effective marketing approach especially for the local medium enterprises. This research was aimed to study the influence of customer diversity seeking and attitude toward ethnic culture to the purchase intention and willingness to share positive electronic word of mouth of the batik cloth, mediating by social value, emotional value and epistemic value as the focus of the research while moderated by ethnic embeddedness. The conceptual model was modified from the previous studies by added e-WOM as a relevance variable in digital era. The research model was implied on non-Javanese millennial customer of batik cloth to segregate the ethnicity perception. Primary data obtained by convenience sampling through the online questionnaire. The eligible sample was collected from 360 respondents who met the criteria. Data were analyzed by Structural Equation Modelling (SEM) and processed by SmartPLS 3.0. The result revealed that both customer diversity seeking and attitude toward ethnic culture have significant effect on the consumption value. All of the three value which are social, emotional and epistemic shown significantly positive impact on e-WOM and customer purchase intention while ethnic embeddedness proven to have the moderation effect on epistemic value and social value. Interestingly social value was found as the strongest predictor of purchase intention. This research provides new insights in understanding consumer behavior towards batik cloth product as well as suggested practical implications that could help batik producers to implement an effective marketing strategy through the digital channel.
Human and Non-Human Aspects in the Effectiveness of the Implementation of the Shopping Standard Analysis (ASB) on the Village Fund Project in Coastal Areas of North Minahasa Regency
Authors: Maramis Joubert B. , Lengkong Victor P.K. , Nelwan Olivia S. , Sepang Jantje L.
Published: April 2019

Research on the effectiveness of the application of ASB, especially in relation to village funds, is still rarely done. Many factors influence the effectiveness of the ASB preparation, but can be classified into two factors, namely the human and non-human aspects. Both of these aspects contribute to the effectiveness of the application of ASB. This study used exploratory factor analysis. The results of the analysis show that: (1) The dimensions or factors that shape human aspects in the effectiveness of the application of ASB are commitment factors, competency, adaptation, collaboration, technical capability, sub-district supervision function, organizational skills, village head development and planning ability. (2) Dimensions or factors that shape nonhuman aspects in the effectiveness of the application of ASB are Regulatory factors, Village Support, Administration, Wages / salaries and Village Institutions. (3) The dimensions or factors that shape the effectiveness of the application of ASB are factors: Standard cost of inputs, control tools, Abc (activity-based costing), according to village priorities, general validity, approval or determination and easy to update the data
LINGUOPRAGMATICS OF THE SPEECH ACT "REACTION TO A COMPLIMENT" (based on the material of the Ukrainian language)
Authors: Олена Олегівна Бречак
Published: April 2019

The paper addresses one of the important issues in the field of pragmatics –the problem of ethnic / cultural specificity of pragmatic reaction to the compliment, which isunderstudied as compared to the study of Compliment. The problem of the pragmatic specificityof the reaction to the compliment in Ukrainian language may contribute to the scientificresearch in the field of ethnopragmatics, the pragmatic potential of linguistic-cultural concepts,ethnic conventions of speech acts.The purpose of the research is in the revealing of the universal and ethnospecificcharacteristics of the reactions to a compliment in the framework of the “face and politeness”theory, the theory of cooperative principle and implicatures, along with the particular aspectsof the speech acts theory.The research is grounded on the integrative methodology based on Grice's CooperativePrinciple and the Theory of Conversational Implicatures, Speech Acts' theory and Brown &Levinson's politeness theory.The major results refer to the identification of the typical reactions to the complimentwhile investigating the ethnospecific manifestations of universal pragmatic strategies of politeness and co-operation. We have identified and described the most widespread reactions of Ukrainiansto compliment. The first type includes the reaction of rejection with the depreciation of the valueof the characteristics denoted by compliment. The second one consists in the complimentrejection with inversion of the compliment’ssubject. The third one is an implicit rejection. The forthone is the reaction of rejection with the simultaneous absolutization of the positive-evaluativecharacteristic denoted by the compliment. The basic types of ethnospecific manifestations ofuniversal pragmatic strategies of politeness and co-operation have been identified and analyzed.The patterns of violations of the cooperative maxims of relevance, quantity and quality of theinformation are determined asthe triggers of conversional implicaturessubstantiating the complimentnon-acceptance. Reactive strategies of non-acceptance of the compliment are specified fromthe viewpoint of speech acts theory – in the format of the concept of complex illocution.Conclusions. The paper concludes that the specifics of non-acceptance strategy relieson the cooperative maxims’flouting, which triggers the conversational implicatures as an additionalexplicit substantiation of the compliment non-acceptance. Non-acceptance strategy realizesthe maxim of modesty associated with the structure of the concept of "modesty" in the worldpictures of the Eastern Slavs. Non-acceptance strategy involves additional illocutionary goalsassociated either with rejection or with implicit acceptance of the compliment.
PRAGMATIC ATTRACTION: SETTING THE PROBLEM AND INTRODUCTION THE TERM
Authors: Наталия Кимовна Кравченко  , Татьяна Анатольевна Пастернак
Published: April 2019

Introduction. The paper focuses on the defining a new linguistic term of pragmaticattraction, starting a case-study for its grounding in the system of scientific terms and notions.Purpose. The paper aims at defining the term “pragmatic attraction” by analogy withalready used in linguistics notions, such as paronymic attraction, semantic attraction, andsyntagmatic attraction based on its interconditionality and mutual “attraction” of differentpragmatic phenomena.Methods. The research is based on the methods of pragmatic analysis, structural analysisand textual analysis.Results. The paper identified and described three main types of pragmatic attraction.The first type is the attraction of information and pragmatic parameters connected with attachingimplicit meanings and dealing with illocutionary meanings, implicatures (both conventionaland non- conventional), and presuppositions (pragmatic, semantic, etc). The second one isthe attraction of intensional and strategic parameters, which specifies the ways to optimizeinteractivity: communicative conventions, communicative roles, strategies, tactics and speechturns. The third one, the attraction of heterogeneous parameters, which combines the conditionsand the ways to attach pragmatic information from the previous two categories. The paper analysedthe peculiarities of structural interrelations among these types of pragmatic attraction.Conclusions. We have concluded that the outlined types of pragmatic attraction havespecific kinds of structural relations: non- hierarchical interrelation of homogeneous parameters(first type of pragmatic attraction), hierarchical interrelation of homogeneous parameters (secondtype of pragmatic attraction), and hierarchical interrelation of heterogeneous parameters (thirdtype of pragmatic attraction).
COMMUNICATIVE AND FUNCTIONAL TYPOLOGY OF COMMERCIAL NAMES
Authors: Ольга Евгеньевна Синявская
Published: April 2019

Introduction. The paper focuses on the analysis of commercial names in communicativefunctional aspect and development of their typology. Constant spreading of the commercial namesof goods and need for development of the new effective nominations promotes that along withstudying of such kinds of onomastics, traditional for linguistics, as anthroponym and toponym,is updated the direction of a commercial names, which for a long time were on the peripheryof scientific research.Purpose. The paper aims at the systematization and description of the main types ofcommercial names in communicative and functional aspect. The purpose of the work providesfulfilling the following tasks: to analyse specifics of communicative and functional approachin the analysis of names of the commercial sphere; to allocate and describe the main typesof commercial names according to the illocutionary function which is carried out by them; todefine the most productive types of commercial names. The names of drinks and confectioneryhave been chosen as the material for analysis.Methods. The research is made grounded on the method of functional analysis, lexicaland semantic interrelations, pragmatic analysis.Results. The main objective and specifics of the commercial name is put in hisillocutionary function, by means of which the nominator carries out the communicative intentionsput before him. By the character of this function in the speech act of assignment of the name,it is possible to allocate motivated and unmotivated types of commercial names. The object-,subject and addressee names belong to motivated names. Unmotivated commercial names canbe divided in symbolic and fantasy.Conclusions. The analysis of the modern nominations gives the chance to allocate themost productive addressee names. The orientation of modern commercial names on tastes andpreferences of the target consumer is confirmed also by the analysis of their linguistic criteria
CONCEPTUAL SPACE OF FRENCH LITERARY PROSE (ANALITYCAL REVIEW)
Authors: Олена Марківна Кагановська
Published: April 2019

Introduction. Actualization of the concepts in literary texts of certain epoch is traditionallylinked with their understanding as phenomena which serve reflect the tendency of understandingand perception the world. The article suggests a new comprehensive semantic and cognitiveapproach to textual concepts of French literary prose at semantic, metasemiotic andmetametasemiotic levels. The research focuses on revealing the cognitive and communicativedynamics in the unfolding textual concepts viewed through textual implication and explication.Such approach allowed to create a hierarchy of textual concepts and define their functionsin the mid XX-th century French novels. The tendency towards negativity of textual conceptsat all levels of their hierarchy, and the functions of their integration, differentiation andindividualization in the novels under consideration are determined.Purpose. The paper aims at modelling the conceptual space of French literary prose basedon its idea and lingual means.Methods. The paper grounds on conceptual analysis, textual analysis, modellingthe imaginary space, and narrative analysis.Results. The paper proves that author’s and character’s worlds are determined by internaltextual factors of literary text semantics. At the same time semantic of imaginary worlds dependson psychological and sociocultural worlds of textual communication interlocutors. Psychologicalworld of the narrator and character both is distinguished by its duality: the world of each takenseparately character is his internal psychological world, but the later, as independent personality,tries to keep this world unchanged.Conclusions. Turning to the problem of the textual concepts actualization and the waysof text composition becomes in its sense the study of basic mental and behavioral processes,Вісник КНЛУ. Серія Філологія. Том 21. № 1. 201838which take place in literary text. So, complex analysis of literary text which combinesthe modelling of imaginary worlds and narrative of the text through the prism of textualconcepts in conceptual space of the text opens new perspectives for integration the analysis oftext composition and general scientific investigation methods.
THE HUMOROUS INTRADISCOURSE OF THE LINGUISTIC PICTURE OF THE WORLD OF THE OCCUPIED CRIMEA
Authors: Галина Олександрівна Коробка
Published: April 2019

Introduction. The Crimea is the most remarkable example of the events of the recentyears, where a language breakdown was caused by the violation of the geographical boundary.In contravention of the territorial integrity of Ukraine, new words, expressions specific to the periodof the annexation-occupation of the Crimea appeared in the language. Lexical neologisms functionas part of the humorous intradiscourse and perform one of the most important functions in the modernUkrainian culture of laughter – having in derision an opponent through the humorous incongruityof the generally accepted rules.Purpose. The aim of the paper is to examine certain lexical innovations, languagepatterns, as well as Internet memes, in the linguistic picture of the world of the occupied Crimeathrough the laughter world perception of reality.Methods. During the study, the method of contextual interpretation analysis, as wellas the method of direct observation of the material, followed by the generalization of the obtainedresults, was used. This approach made it possible to build linguistic units in the context of discourseanalysis and enabled to identify new approaches to the “laughter communication” study fromthe standpoint of its effectiveness, based on the analysis of verbal and nonverbal communicationfactors that create a humorous effect and function within the framework of humorous intradiscourse.Results. Evaluative factor is determining for the linguistic picture of the world, as itreproduces the peculiarities of the world perception paradigm of speakers, i.e., a certain “worldpicture”. The study has enabled a better understanding of the mechanism of the main language patterns (a set of stock phrases, statements or naming units adopted in a particular cultureor environment) of the “Krymnash” adherents’mentality included in the linguistic world view ofthe occupied Crimea. The list of the main language patterns is systematized and summarized.The paper presents an attempt to interpret part of the most important linguistic mechanisms thatpromoted the active spreading of the ideas of the Crimean occupation followers and influencedthe public opinion and beliefsystem; in particular, to render them through the humorousintradiscoursewith comic interpretations. Extensive coverage is given to comments and posts of a Ukrainianblogger who lives in the Crimea and keeps the Russian-language information and satirical diary“Novosti Krymnasha” (“The Krymnash News”) under the nickname of the CRIMEAN Banderite.The author reveals the ironic and sarcastic world picture of the diary.Conclusion. The author concludes that lexical innovations, language patterns as wellas Internet memes, created in the occupied Crimea and caused by the annexation of the peninsula,have a humorous effect in the linguistic picture of the world of Ukrainians and Ukrainian-centeredinhabitants of the occupied Crimea through the laughter world perception of reality.
TEXT-FORMING FUNCTION OF ASSOCIATIVE FIELDS
Authors: Виктория Викторовна Хомич
Published: April 2019

Introduction. Text-forming function of lexico-stylistic devices in literary texts is alwaysin the center of philological investigations. The paper focuses on the text-forming function ofassociative fields in short story The Legend of the Christmas Tree by L. Wheelock.Purpose. The paper aims at modelling associative fields, which perform text-formingfunction. The main interest is concentrated on a model of the text, which reflects the semanticlinks between its verbal-associative fields.Methods. The research is grounded on the method of contextual analysis, the methodof modelling the semantic fields, theory of imaginary fields, textual interpretative analysis.Results. The definitions of the word-associative field and the associative field of the textare presented in the paper. Their lexical content and structure are examined. Key words areconsidered as the basis of the text associative field. The paper has the description of the associativefield composed by keywords, as well as the textual associative field of the whole story.The material for constructing associative fields is the following: the keywords of the text andthe lexical units associated with them on the basis of associative-semantic proximity. The semanticcore of the text, which plays a leading role in the process of text formation is described.Conclusions. It is proved that none of the associative fields exist separately, allassociations are closely related to each other within the fields, and to the basic idea of the text,thereby creating its associative structure. The text-forming directions of the associative processconnected with the functioning of verbal-associative fields in the text are revealed. The ideathat the lexicon in the mind of the speaker should be ready for the generation of texts isonfirmed. The importance of the associative process by text-formation and perception isanalyzed as well as its role in the author's communication with the reader.
EVALUATIVE DYNAMICS OF CONCEPTUAL FIELD TURKEY IN RUSSIAN MEDIA DISCOURSE OF THE 2010TH
Authors: Мурат Аксой
Published: April 2019

Introduction. The paper focuses on the problem of linguistic realisation of theconceptual field TURKEY in Russian media discourse. Topicality of the research is determinedby the necessity of revealing the mechanism, which would explain the ways of verbalizationof the dynamics of conceptual field TURKEY taking place in cognitive structure of the text.Purpose. The paper aims at working out the structure of conceptual field TURKEYand illustrating its estimated dynamics grounded on the ways of this concept verbalizationin Russian media texts of 2010th.Methods. The investigation is made provided the method of conceptual analysis andthe methods of componential analysis as well.Results. Analyzing the evaluative dynamics of conceptual field TURKEY in Russianmedia discourse gave the reason for structuring this concept, describing its nuclear and waysof its interconnection with other concepts. Thus, the evaluative dynamics of this conceptualfield in Russian media discourse of 2010th is presented in the paper.Conclusions. Dynamics of conceptual field TURKEY is a complex system, which isgrounded on the interconnection of nuclear concept TURKEYwith other concepts ofAGRESSION,for instance: CONFLICT, ANMITY, POLITICS, WAR, etc. Depended on the concept which maydominate at this or that situation, evaluative meaning of the concept TURKEY or its subconceptsmay also change.