bluuebunny/crossref_metadata_2025 huggingface dataset:
Work Organization and Work-Life Conflict in the BPO Sector: The Experiences of Selected BPO Workers with Reference to Chennai City
Authors: Ganaesan C. , Gokulakarishnan A.
Published: September 2023

The success of any organization is highly dependent on its workforce. Especially the ITeS BPO industry needs to be flexible enough to develop commitment and talent in their workforce. They need to adopt a strategy to improve the employees. Work force and 'Work-life Conflict' to satisfy both the organizational objectives and employee needs. The data pertaining to the study has been collected from professionals working in BPO companies in Chennai to analyze the Worklife Conflict. This paper aims to investigate factors affectingWork-life Conflict, Work-life Conflict arrangements availed by the employees and impact of Work- life Conflict on employees’ work life, family life, personal life and on employees’ relationship with management and employees. Analysis of literature and available data reveals that many employees are facing problems in adjusting their family life and personal life with their Organizational workload.
Environmental Policy in India
Authors: Sarkar Debajit N.
Published: September 2023

Since the early 1970’s, the world has become increasingly sensitised to environmental issues which cut across many disciplines and occur at different spatial scales. The unprecedented population growth and advanced technology both have led to man’s impact onenvironment becoming appreciable, so that, there is mounting pressure on both environment and resources. Concerns for environment have been echoed at various international conferences and also have been discussed at inter-governmental levels. In India concern for environment had started in late 1970. To protect environment various constitutional amendments were made in the first place. Environmental legislations were enacted from time to time to protect the environment followed by environmental policies.
The Management Perspective of Corporate Communication and its Relevance to Literature Studies
Authors: Sartaj Khan P.
Published: September 2023

A comprehensive theory of communication involves the sensitivity and sensibility of human attitude at the interpersonal level. It has gained greater significance at the organizational level where the interpersonal functional transactions are executed basically through communication. In the present pattern of syllabus and pedagogy, classroom teaching of communication skills is far away from the industry requirement where most of the employment opportunities are communication and language skills centered. Communicationskills are often comprehended as purely synonymous to lingual skills which do not have direct implication on attitudinal factors. The ambit of communication extends to literature and human behavioral spheres, too. Literature deals with the fundamental subjects like interpersonal understanding, relationship, leadership, the dos and donts of human and organizational behavior vis-à-vis communication, etc. In this backdrop, the paper deals with four human subjects like empathy, relationship, leadership and silence which are pertinent to literature and exercised through Communication. In the light of primary and secondary sources, each subjectwill be examined for its relevance with literature vis-à-vis corporate communication. A view that emerges out of the analysis will be substantiated with illustrations from literature studies and of notable personalities from various walks of life to authenticate the findings. It will also touch upon the pedagogy of corporate communication subjects and its relevance to academics.
Problems and Prosperous of Street Vendors in Sivakasi
Authors: Selvakumar M. , Sathyalakshmi V. , Siva Murugan K.
Published: September 2023

This paper on problems and prospects of street vendors in Sivakasi is a research paper that aims to understand the ‘working life’ of street vendors in keeping with their financial accessibility, social security, occupational wellbeing and the working condition. India is the second populated country in the world. Providing employment opportunity to the people is the greatest task to the government. Therefore the people develop their entrepreneur skill to earn income for their livelihood. Street vending is one of the entrepreneurship, small in terms of capital and size and easy to start the business. Nonetheless, it is noticed that there has been a phenomenal increase in the number of street vendors leading to an increase in the number of workers in the informal sector in India and Mumbai has witnessed for containing highest street vendors among all major cities in India.
Research Output on Biosensor Literature in India during 1988-2014: A Scientometric Study
Authors: Nirmala S. , Shivraj K. S.
Published: September 2023

The study presents the research output on biosensor literature in India during 1988-2014. A total of 1444 papers were found in the Scopus database. Starting with one research paper has been published on biosensor literature in India in the year 1998 and a maximum of 231 papers were published in the Scopus indexed journals in 2013. The National Physical Laboratory India has contributed the highest number of papers followed by Maharshi Dayanand University. Number of papers in the area of Biochemistry, Genetics, Molecular Biology, and Chemistry are being increased in the research output on Biosensor in India for the past five years.
Web 2.0 and Semantic Web Technologies: Usage of Social Media in Major University Libraries in Sri Lanka: With Special Reference to Face book
Authors: Amarakone Lionel
Published: September 2023

Social media has revolutionized means and modes of communication and has created a new information culture. As such social media has to be integrated in promoting library services and resources of the university libraries. An attempt to explore the usage of social media by university libraries was undertaken. The objectives of the study were to explore social networking tool usage in libraries with special reference to Facebook, to investigate the academic librarians’ attitudes towards the usefulness of Facebook as a social media networking tool, and to explore the problems/ issues related to using Facebook as a library promotional tool. This study was designed using quantitative research methodology. The data collection methods were postal questionnaire and observations. All 19 national university librarians were taken as study population. Facebook Pages belongs two libraries were observed under the following criteria: date of establishment, number of fans, basic information of the respective library they share, promoting the library services, important web links given etc. The response rate of 94.7% overall may be considered sufficient to allow valid conclusions to be drawn. 66.7% of the librarians were in the opinion that using a Facebook page in promoting library resources and services is important and another 33.3% said it is very important. Only 16.7% of the libraries own a Facebook Page for libraries, and rest of the libraries (83.3%) do not own such a page.
Impact of Irrigation upon Farm Productivity with Particular Reference to Kopili Flow Irrigation Scheme (FIS), Rani, Kamrup District, Assam
Authors: Khataniar Rabinjyoti , Benazir Shahnaaz
Published: September 2023

In Assam, most of the irrigation schemes regardless of major or minor give services during monsoon season only when normally there are plenty of water in the paddy fields due to heavy rainfall. During pre or post monsoon seasons or rabi and pre-kharif seasons these schemes remain nonfunctioning and lay idle in the name of repairing, development, renovation, extension and what not? In the project command of Kopili FIS, only half of the total cultivable land could be provided with irrigation water. The study reveals that irrigation development is an utmost necessity for agricultural development in the region. Irrigation ratio along with other factors determines agricultural productivity to a greater extent. However, the level of irrigation development in the region is not much impressive. Under this environment agricultural development programmes and policies are of very limited practical implication and arguing for sustainable irrigation is of no sense. This situation is inevitable, unless a strategy is formulated for a radical increase in cropping intensity, supported by commensurate irrigation facilities along with required (and feasible) increase in productivity levels of foodgrains especially rice and wheat.
IT/ITES Employees Opinion on Adopting Balanced Scorecard: A Study with Special Reference to Coimbatore District
Authors: Shyam Umasankar K. K.
Published: September 2023

Information Technology (IT) is defined as the design, development, implementation and management of computerbased information systems, particularly software applications and computer hardware. Today, it has grown to cover most aspects of computing and technology. The Information Technology-Enabled Services (ITES) industry provides services that are delivered over telecom or data network to a range of external business areas service like: Customer Interaction Services, Business Process Outsourcing, Insuranceclaims Processing. Medical Transcription, Legal Database, Digital Content, Online Education, Data Digitization, HR (Human Resource) services and Website Services. The present study analyses about the IT & ITES Employees’ Opinion on Implementation of Balanced Scorecard in their organisation.
A Study of E-CRM Services of Commercial Banks in Virudhunagar District, Tamil Nadu
Authors: Selvakumar M.
Published: September 2023

Internet is an excellent example of a worldwide cooperative movement that is quickly spanning across countries. A few years ago Electronic Customers Relationship Management (E-CRM) was only for establishing relationship between enterprise and its customers. Today it is an integral part of the information technology strategy for banking industry. Most of the E-CRM developments are taking place in the E-Commerce domain whether B2B (Business to Business) or B2C (Business to Commerce). So now banks identify this internet banking as their thrust area. Electronic Customer Relationship Management (E-CRM) enables to store customer information in computers and they can be retrieved at the click of a button. These arrangements are becoming popular among private, public and foreign banks. This is what makes E-CRM in banking a challenging proposition. For example, bankers can make up queries on the fly, searching for the information that lasts them identify which customers to target with a new product or to find out which bank branches have high loan default rates. Users can just as easily save their search queries and use them as templates to gene rate additional query reports from the save data metrics. At the back end, the system provides analysis that can be tied to geographic, product, channel and customer dimensions. Bankers might need to address customers’ queries at a more personal level to convince them of the benefits and enable them to use the services to their fullest extent. This paper deals with customer’s opinion about E-CRM services of commercial banks in virudhunagar district
Evidence Based on Areas of Change and its Effects in Higher Education Institutions
Authors: Shanmuga Priya B. , Jeyakumaran M.
Published: September 2023

The most important characteristic of the evaluation of higher education services is its’ multidimensionality and the difficulty of weighting indicators/dimensions according to the various needs of different users/beneficiaries. Different categories of stakeholders need specific information to enable informed decision-making processes. Prospective students and their parents might be interested in the global performance of universities in education, employability of graduates from a particular field of study, study conditions etc., thus aiming at choosing a specific supplier for educational services. In order to raise quality and relevance of higher education, an analysis was developed to see the extent to which the acquired knowledge allows the graduates to be employed on the labour market, to develop their own business or to continue higher education studies at the next level. The paper estimate validity of individual constructs forming part of EduQUAL structured questionnaire for its primary data collection. The significant coefficient is Assurance and the remaining 6 predictors are non-significant. The non-significance variable exceeds 0.05, and do not contribute much to the regression model. This means that the Assurance dimension is the main predictor for overall satisfaction of students.
Catholic Social Science Review (2002-2011): A Bibliometric Study
Authors: Vimala B. , Dominic J.
Published: September 2023

The Bibliometric study based on 98 articles in CSSR during the period 2002-2011. Single authored articles are dominant i.e. 87 (88.78%), the year wise distribution of articles was high i.e. 14 (14.29%), the mean of relative growth and Doubling Time for the 10 year was 1.6 and 0.45, The mean value for the overall degree of collaboration for the 2002-2011 is found to be 0.11, majority subject of the articlesin Cultural studies i.e. 18.37%.
Quarterly User Satisfaction with Academic Library Resources, Services and Facilities: A Study in Angel College of Engineering and Technology Tirupur, Tamil Nadu
Authors: Murugesan N.
Published: September 2023

Information is most essential to students, faculty, and academicians as well as researcher to update their knowledge. The library is a wide resource to provide information to all kind of users. The present study suggested the use and satisfaction level of the users of Angel College of Engineering Technology Tirupur, Tamilnadu, India. A questionnaire collected from 240 users with the data on preferred use of library resources and level of user satisfaction of library resources, library services and facilities. The findings reveal that the users mainly use the textbooks compared to other print information resources. Users are more satisfied with the availability of textbooks, Internet facility, Photocopy service, Scanning facility, book lending services, reading room and furniture. Respondents were generally satisfied with the quality of ACTM Library reference collection and others.
An Econometric Analysis into the Dynamics of Education Expenditure, Education Status and GSDP in Jammu and Kashmir State
Authors: Ahmad Shah Farooq , Altaf Nufazil
Published: September 2023

This study aims to investigate the dynamics of Education Expenditure, Education Status and GSDP in Jammu and Kashmir State. By investigating a time series data set over the period of 14 years, the empirical results of Granger causality test indicate a bidirectional short run relationship between EEXP and GSDP, GER and GSDP and between GER and EEXP. Results of Fully Modified OLS (FMOLS)indicate a significant positive relationship between EEXP and GSDP and significant negative relationship between GER and GSDP.
Internally Generated Revenue in Nigerian Local Governments: Lessons from Ibarapa East Local Government of Oyo
Authors: Kunle Sehinde Benson , Taiwo Akanbi Olaiya , Adeola Ajayi
Published: September 2023

This study examined Internally Generated Revenue (IGR) in Ibarapa East Local Government of Oyo State with a view to looking at the problems being encountered while generating these revenues. This study was necessitated by the need to ensure improved revenue generation at the third tier of government in Nigeria. In the course of carrying out the study, data were collected primarily through questionnaires and oral interview. Respondents were drawn across the seven departments of the local government, thus 50 respondents were employed representing 10.86 percent of the 460 staff strength of the local government. The questionnaires wereadministered using stratified random sampling technique and later analyzed by the use of simple techniques such as frequency distribution and percentage. The study revealed that the collections of the paltry revenues were not but bedeviled by myriad of difficulties which made people at the grassroots not to see the dividends of democracy and thereby manifest uncooperative stand towards the local government. The study concluded that local government should intensify her efforts on increased revenue generation in order to withstand the challenges posed by global economic meltdown and ensure that the little hard earned resources are prudently spent so that the tax payers feel the impact of the taxes paid and this will also encourage them to pay all necessary taxes and rates as at when due.
Management of Mathematics Phobia in a Ninth Standard Student: A Study
Authors: Singh Pankaj
Published: September 2023

Mathematics Phobia is an irrational fear of Mathematics. Tobias and Weissbrod (1980) used the term 'mathematics anxiety' to describe the panic, helplessness, paralysis, and mental disorganization that arises among some people when they are required to solve amathematical problem (p. 65). It creates a feeling of tension, apprehension, or fear that interferes with performance in Mathematics and also results in ‘Mathematics- Avoidance’. Unfortunately, ‘Mathematics-Avoidance’ results in less competency, exposure and practice of Mathematics, leaving students more anxious and mathematically, unprepared to achieve. Math anxious people do well in other subjects but not in Mathematics, which lowers their self-esteem; as a result they develop negative attitude toward Mathematics, and show less interest in this subject. Anxious students volunteer answers less frequently and have a greater tendency to remain passive in classroom activities. These students avoid Mathematic courses and tend to feel negative towards Mathematics and this also affects student’s overall confidence level. However, Behaviour Modification techniques have proven instruments that can reduce various types of anxieties and Super Brain Yoga for improving integration of the brain. Hence this study is undertaken for the Management of Mathematics Phobia. This is a case study of a student of IX standard, Kendriya Vidalaya, Who was referred by his Mathematics teacher complaining that the student becomes anxious whenever he encounters Mathematic problems. After taking Math autobiography it was revealed that the anxiety began due to an embarrassing event in a Mathematics period when he was insixth standard. Students score in recent Mathematic exam was noted very low i.e 10/40. His Mathematics Phobia was assessedby using Suri, Monroe and Koc’s (2012) short Mathematics Anxiety Rating Scale. Student’s hemispheric dominance of thebrain was measured by using Taggart and Torrance’s Human Information Processing Survey (1984). This student was treated with Behaviour Modification techniques and Super Brain Yoga for five weeks. Interventions used are: i) Reduction of Rate of Breathing(Ganesan, 2012). ii) Laughter Technique (Ganesan, 2008b). iii) Develpoment of Alternate Emotional Responses to the Threatening Stimulus (Ganesan, 2008a). iv) Super Brain Yoga (Sui, 2005). The anxiety level and performance in Mathematics exam was reassessed after five weeks. Results showed that Mathematics Phobia was significantly reduced (72 to 14, 58%) and he performed better in the Mathematics exam (10/40 to 28/40, 45%). After reassessing student on Human Information Processing Survey by Taggart and Torrance (1984), it was found that student's dominant information processing mode was 'Integrated' and This shows that Behaviour Modification techniques and Super Brain Yoga are efficient in treating Mathematics Phobia.
A Study on Awareness of Safety Measures among Employees in the Organisations
Authors: Vetrivel S. C.
Published: September 2023

Industrial safety to employees is one of the important activities of the management through Human Resource Department. It has many benefits to the organization like, employees safety, morale of the employees on the higher side, fulfilling the legal requirements and effective management of the Human resource. In the modern times, HR manager in organizations face one of the biggest challenges is to fulfil the safety requirements of their employees. Workforce requirements and expectations towards work and work place safety are to be fulfilled to contribute to reduce turnover and to increase productivity. Employees regularly expect some safety training an awareness programs in the work place and for the work they perform. In this paper the survey was conducted to analyze the factors influencing awareness on work place safety at a product manufacturing company.
A Resourceful Framework Using Combined Agent Ontology Mapping for Semantic Web
Authors: Saravanan M. , Vanjulavalli N.
Published: September 2023

The combined agent ontology mappings assure that more and more people will start using ontology. The expectations are also high when one thinks about the potential use of these applications. Ontology mapping plays a vital role in achieving heterogeneous data integration on the Semantic Web. This enables a large number of ontology present on the web need to be aligned before one can make use of them. But this ontology can differ in representation, quality, and size that pose different challenges to ontology mapping. The main purpose of implementing this multi agent ontology mapping framework was that operate effectively in the Semantic Webenvironment. The aim is to build a framework that solves the difficulty of evaluating ontologies with a large number of concepts. Here a number of domain experts are necessary to evaluate similar concepts in different ontologies. The experts combine their knowledge and experience to create a solution rather than relying on a single person perspective. In this the classes are represented as RDF individuals where the individual properties are defined as OWL data properties. Here both ontologies are valid separately, and no logical reasoned would find inconsistency in them individually. It is easy to see that, once we compare the two ontologies, a considerable amount of uncertainty arises over the classes and its properties and in a way they can be compared. This uncertainty can be contributed to the fact that, owing to the different representations, certain elements will be missing for the comparison.
A Review of Sentiment Analysis in Twitter Data Using Hadoop
Authors: Jaba Sheela L.
Published: September 2023

Twitter is an online social networking site which contains rich amount of data that can be a structured, semistructured and un-structured data. In this work, a method which performs classification of tweet sentiment in Twitter is discussed. To improve its scalability and efficiency, it is proposed to implement the work on Hadoop Ecosystem, a widely-adopted distributed processing platform using the MapReduce parallel processing paradigm. Finally, extensive experiments will be conducted on real-world data sets, with an expectation to achieve comparable or greater accuracy than the proposed techniques in literature.
Quadruple Play Network and Education Systems: An Overview and Possibilities
Authors: Paul Prantosh K. , Shivraj K. S.
Published: September 2023

Network is one of the important gradients in communication in several fields which includes Healthcare, Business Houses, Governmental Activities, and Educational Activities and so on. QPN or Quadruple Play Network is one of the important tools for complete development in Networking segment. QPN or Quadruple Play Network has its own significant because it is able to communication of several document and format which includes voice, audio, video, data and other running Television services. Network is one of the important name in today’s age; each and every one now aware and uses networks. Mobile phone is one of the important devices which make close relationship between network literacy and human being. This paper is deals with so many aspects of Networking and particularly QPN or Quadruple Play Network and its importance in the field of education which includes higher education and university systems. Paper is also try to find out challenges and issues of QPN or Quadruple Play Network in the field of Networking works and its implementation in higher educational systems.
Electronic Security Systems in Academic and Industrial Knowledge Hub and Other Information Foundations
Authors: Paul Prantosh K. , Shivraj K. S.
Published: September 2023

Knowledge and information are most important aspects in today’s age. Knowledge Hub is actually a type of knowledge dealing foundation which are responsible for so many knowledge activities; but out of which information processing and management is treated as most important and valuable. Knowledge Hub is a kind of concept which includes so many knowledge foundations such as information centre, documentation centre, data centre, information networks and even conventional libraries. These centers are dedicated with so many equipments and machinery out of which security a system is most important. In a conventional information foundation security system plays an important role. Apart from manual security system so many electronic system are emerging rapidly. Such type electronic security system is responsible for the alarm notification, entry, charging and discharging, access control, video surveillance and so on.
Total Quality Management in Academic Libraries
Authors: Sankar P. , Kavitha E. S.
Published: September 2023

Quality was a management tool especially for non- profit organizations like libraries. Total Quality relates to the quality management system of this total library process across the organizational functions and processes. It is not simply the end-quality of the services. Among the service industries such as Airlines, Banking institutions, Insurance companies and Health care providers, Libraries are the last to adopt TQM practices. For a long time, Librarians saw themselves as keepers of knowledge rather than active agents in information transfer. Though the main aim/objective of libraries is to satisfy the users, the library professionals often forget that. This article explain about various implementation of Total Quality Management in the academic libraries.
Information Value for Puri Applique Entrepreneurs in Odisha
Authors: Dalai B. K. , Das K. C.
Published: September 2023

This study gives an outline the information value for the craft entrepreneurs in the district. Presents an analysis of findings on information value for the appliqué entrepreneurs in the district of Puri, Odisha. A list of information sources useful to meet the needs of the enterprises in general is also given.
Election Manifesto is the Key Determinant of Voting Behaviour in Tamil Nadu Electoral Politics
Authors: Saravana Rajasena K. , Thanikodi A.
Published: September 2023

This research aims to examine how Election manifesto is the key and important determinant of voting behaviour in tamilnadu state assembly elections. Various determinants of voting behaviours are discussed along with their relation with Election manifesto. Election manifesto’s of important political parties for 2011 and 2016 state assembly elections were taken as base for this study. It also aims to prove that although there are various factors involved in the voting behaviour, the main impact of the voting behaviour and election result would be based on the election manifesto. The paper rounds off with conclusions and an agenda for future research in this area.
Impact of Social Media in Disseminating of Information in the Libraries of Higher Education
Authors: Shivraj K. S.
Published: September 2023

This study analyses the perception and impact of social media among the Research Scholars, PG & UG students in the Higher Educational Institutions with special reference to the Universities in Coimbatore District, Tamil Nadu, India. A Structured questionnaire was designed to collect data from the Research Scholars, PG & UG students with a total representative sample of 350 students from Amrita Vishwa Vidyapeetham, Anna University, Avinashilingam University, Bharathiar University, Karpagam University, Karunya University and Tamil Nadu Agricultural University. The study found that majority of Research Scholars use social media for their research and academic communication. All the PG and UG students are aware of social media and use them for friendly communication and many of the students are using them for their academic purpose. All the respondents are using Face book and YouTube and majority of them use LinkedIn and twitter. The Library professionals should equip with good perceptive of social media strategy for their Libraries of Higher Education and prepare and inspire to create their institution’s own social media strategy to disseminate the right information to the student community.
Internet and its Increasing Users Base with a Tiny Focus of India: A Brief Study
Authors: Paul P. K. , Shivraj K. S.
Published: September 2023

Internet is the most important and valuable name in the world and a cause for the development, modernization, up gradation, cooperation, collaboration and changes in many context. The Internet is known for information sources and services and mainly for the applications of the www, electronic mail, telephony, peer-to-peer networks. During the last few decades the Internet becomes most important and valuable technology. During the last 20 years the users of Internet increased hundred times. Even in developing countries too, the internet increased rapidly and reshaped the other communication and information sharing media which includes the TV. India is the second most popular and users dealing countries among the 200+ countries. This paper is describes several aspects of the internet, its changes, and issues and mostly about opportunities in India and international contexts in brief manner.
Influence of Socio-Economic Factors on Household Solid Waste Generation: A Sociological Study
Authors: Sofia N.
Published: September 2023

Waste is an unavoidable byproduct of human society. Industrialization, density of population and urbanization has greatly increased the generation of household solid waste in rural and urban areas. The density of population also has direct effect on available resources and contributes to the large quantity of household solid waste generation. The main objective of the present research is to analyze the socio-economic factors influence on household waste generation in rural areas of Tirunelveli District of Tamil Nadu. The data are collected from 439 rural women through structured interview schedule technique in Cheranmahadevi block. The study shows that more number of the women respondents generates below three kilograms of household solid waste per week and the highest generation of household solid waste is by the marginal 6.6 per cent of the women respondents selected for the study. The result also reveals that only thirty one per cent of women know about composting and its benefits. Thus the study suggests there is a need for concerned officials and non-officials to engage residents of rural areas to create awareness about composting of bio-degradable waste.
A Study of Attitudes of Domestic Tourist in Madurai District,Tamil Nadu
Authors: Murugaiyan S. , Sasi Jeyanthi R.
Published: September 2023

The tourism industry is the mainstay of Macao’s economy. Tourism is travel for pleasure; Also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Domestic tourism is as important for India as international tourism. The money spent by domestic tourist has the same impact on the local economy as the money spent by foreign tourist. Hence the present study concentrates the demographic profile of the respondents and the various attitude of domestic tourist in Madurai district. The various statistical tools used by the respondents are percentage analysis, chi – square test and so on.
A Study on Public Attitude towards Corporate Social Responsibility of Insurance Companies
Authors: Jegatheesan K. , Meena S. , Gurunandhini R.
Published: September 2023

As businesses have increased their adoption of corporate social responsibility (CSR) practices and their involvement in issues traditionally under the domain of governments and NGOs, the measurement challenges associated with these non-traditional initiatives have also grown. The various statistical tools are used in this article i.e., percentage analysis and chi square test. The researchers discuss the Socio Economic details of the respondents and public attitude towards Corporate Social Responsibility of insurance companies.
Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu
Authors: Sunderaraj R. , Mareeswaran K.
Published: September 2023

In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
Impact of Mass Media on College Girls towards Hedonic Shopping with Special Reference to Sivakasi, Tamil Nadu
Authors: Rifaya Meera M. , Padmaja R.
Published: September 2023

Hedonism is among the oldest, simplest, and most widely discussed theories of value theories that tell us what makes the world better or what makes a person’s life go better. Hedonism, in a word, is the view that “pleasure is the good.” In its most comprehensive form, hedonism about value holds that the only thing that ultimately ever makes the world, or a life, better is its containing more pleasure or less pain. Nowadays the consumer attributes are changing very frequently, so to maintain the profit level or to be in stable position in the market is very important. This study is an attempt to identify the impact on mass media on college going girls towards indulgent shopping. This research gives explanation on how individuals are attending, processing, and selecting the information on mass media before a purchase. To satisfy the research data has been collected from both the primary and the secondary sources. Secondary sources of data have been collected through use of internet, consulting past studies on the subject and also books have been used, primary data has been collected from 180 respondents through questionnaire by stratified random sampling technique. The findings of the study can be used by marketers and media planners for effective marketing results.
India Learners’ Motivation to Learn Linguistics as a Foreign Language
Authors: Suganya M. , Soundararajan R.
Published: September 2023

This paper presents an experimental study designed to explore some of the learner’s individual and interpersonal factors (e.g. challenge, curiosity, control, enjoyment, recognition, etc.) that India learners experience when learning English as a Foreign Language and how learners’ perceptions of these factors influence various aspects of their motivation to learn English language. As part of the study, a 27-item structured survey was administered to a randomly selected sample of 105 India learners from public schools and universities. Data collected through the survey were subjected to some basic statistical analyses, such as “mean” and “standard deviation”. Based on the results from the analysis, a number of generalizations and conclusions are made in relation to how these inherent factors affect India learners’ motivation to learn English as a foreign language. In addition, some recommendations are offered to India academics on how to effectively make use of such factors, which may enable India teachers and learners of English as a foreign language to achieve better learning outcomes in an area widely associated by India with lack of success.
Communicative-Expressive-Creative Machines
Authors: Suganya M.
Published: September 2023

The paper has a theoretical part and an applied one. The theoretical part covers the four first sections. The first section makes a historical overview over text automatization. The second section introduces a more cooperative relation between man-machine productions. The third section approaches such cooperation into writing. The fourth section is the link to the communicative-expressive-creative machines, and presents the way communication is modeled by social scholars. Differently, the applied part of the paper has five sections. The fifth section depicts how computer science scholars model communication, its origin and evolution, while the sixth section shows experiments with communicative robots. The seventh section works with the artificial creativity, whereas the eighth section brings examples of artificial artists. The final section deals with a more specific project, artificial writing.
The New Panchayati Raj System and Schemes
Authors: Mohan S. , Ramakrishnan D.
Published: September 2023

Typical rural areas have a low population densityand small settlements. Agricultural areas are commonly rural,though so are others such as forests. Different countries havevarying definitions of "rural" for statistical and administrativepurposes. Rural development is the process of improving thequality of life and economic well-being of people living inrelatively isolated and sparsely populated areas. Ruraldevelopment has traditionally centered on the exploitation ofland-intensive natural resources such as agriculture andforestry.
Response Styles of Structured Questions in Business Research
Authors: Kumar Sanjay
Published: September 2023

In a scientific research work, a questionnaire is animportant tool for collection of data from potentialrespondents. The most important part of a questionnaire is aquestion. The Questions are generally classified into twocategories: Open ended questions and closed ended question.Open ended questions are called free response questions orunstructured questions and closed ended questions are calledfixed response questions or structured questions. The mainobjective of this paper was to explore the response styles ofstructured questions. There is a range of measurement scalesand response styles that are used during the development of aquestionnaire. Different types of response styles of questionsunder nominal scale, ordinal scale, interval scale and ratioscales were discussed. Generally two types of nominalquestions were found in different research tools i.e.dichotomous and multiple choice questions. Three types ofordinal questions: rank order question, rating scale questionand constant cum question were discussed. Questions relatedto Interval scales and ration scales were also discussed. The fillin the blanks type response style was found in ratio scalequestions. When developing a new research tool, it isimportant to clear which scale and response style to be used.Keywords : Dichotomous question, Multiple choice question,Rank order question, Rating scale question, Interval scalequestions and Ratio scale question.
Mendeley: An Online Software for Reference Management in Research
Authors: Samar  , Rai Priya
Published: September 2023

Research is a systematic effort to gain newknowledge. A researcher has to collect a lot of existinginformation resources in the specific domain of knowledge forpersuing research. Due to Information and communicationtechnology most of the information resources are appearingnow in electronic format. The range of information resourcesvaries from e-books, e-journals, databases, images, powerpoint presentations, audio and video resources. After collectingthe resources, the researcher has to organize it in personalcomputers or on web for further study and consultation.Reference is a link or relationship between two objects inwhich one gives acknowledgement to other. Mendeley is anonline software for researchers not only to collect and storetheir items, but also to organize, tag them, save the resourcesand create citation and bibliography automatically in standardformats. Researchers can save their precious time by using thissoftware, which was earlier done manually and consumed a lotof time during the research process. The article introducesonline softwares for reference management i.e. Mendeley,Zotero and Endnote. It further highlights how Mendeley canhelp a researcher in creating personal digital library, referencemanagement, as a social networking site and the other facilitieswhich are very useful for academia and researchers. Thissoftware can be used free of cost up-to a certain limit ofstorage space on cloud.
Use of E-Resources Available in VTU-E Consortium by Library Users of Tontadarya College of Engineering, Gadag, Karnataka, India
Authors: Uttarkar Manjunath B. , Gadagin B. R.
Published: September 2023

This study is about the status of usage of EResources available under Visvesvaraya TechnologicalUniversity (VTU)-Consortium by the Library Users ofTontadarya College of Engineering, Gadag (TCE, Gadag).Descriptive study Method (Case Study of TCE Library Users)was employed by using self-designed questionnaire. The studywas conducted on users of TCE, Gadag Library whichcomprises of teaching staff and UG Students perusingEngineering Courses. The study was carried out bydistributing questionnaires to the participants for knowingtheir skills in accessing information/e-resources for theiracademic and research activities. Altogether 50 questionnaireswere distributed to the respondents and 48 responses werereceived. The study was conducted in the month of November2016. The data collected from the administered questionnairesare analyzed, tabulated and represented in graphical form.VTU E-Consortium is formed in January 2014. The studyrevealed that most of the respondents were aware of the VTUConsortium and were using e-resources, mainly the e-journals,frequently for seeking information. After the data analysis, itwas found that maximum users were using electronic resourcesfor their academic purposes along with print resources. It isnoteworthy that majority of users under study prefer eresources while only a few of them prefer printed resources.Majority of respondents have suggested the library authorityto provide adequate Internet Terminals with high speedbandwidth for optimum utilization of e-resources available under VTU Consortia.
Increase in Money Supply Amplifies the Secondary Sources of Finance: Evidence from Pakistani Non-Financial Firms
Authors: Kashif Muhamad , Awan Umar Farooq , Hanif Muhammad Wasif , Ajmal Tahira
Published: September 2023

An increase in money supply is a signal to expand the financing system in the economy; thus, non-financial firms with access to capital markets and financial institutions stand by side and play a significant role in this situation. This study aims to investigate the impact of money supply increases on the capacity of secondary sources of financing and to achieve the goals of expansionary monetary policy. In 2011, 399 non-financial firms were listed on the Pakistan Stock Exchange, after excluding those firms that did not provide complete information between our selected periods excluded from the sample. Data from 156 non-financial firms were finally used for analysis. Panel data have been collected from the non-financial firms of Pakistan. After applying the Fixed Effects Model, the results provide evidence that an increase in the money supply in the economy of Pakistan would lead to an enhancement in the financing channels, like trade credit. This study explores the relationship between monetary policy adopted by the central bank and the use of trade credit. Collectively, the results also favor positive relationships between access to the capital market and trade credit patterns. This study recommends that during the time of monetary expansion, firms with better access to financial institutions were more willing to enhance credit sales. For future research, it suggests comparing the use of trade credit during the tight and expansionary monetary policy.
Intelligent System of Relay Protection of Electrical Network 6-10 kV with the Implementation of Automatic Correction of the Operation Set Point
Authors: Shilin Alexei , Dikarev Pavel , Dement’ev Serghei
Published: September 2023

The purpose of the study is to develop the architecture and working algorithm of intelligent relay protection of an electrical network with an isolated neutral. “Intellectualization” of relay protection is necessary to increase its sensitivity and reliability. This problem is relevant due to the accident rate of overhead power lines and incorrect operation of traditional relays. This is due to the fact that the set point is not adjusted according to the deviation of the line parameters with changing environmental and load conditions. The purpose of the study is achieved by solving the following problems: the concept of supplementing an electronic relay with a mechanism for correcting the operation set point is proposed. The use of the digital shadow of the electrical network is substantiated. The digital shadow interrogates the sensor system. The advantage of using a digital shadow as part of relay protection has been proven. This allows emulating faults and estimating currents to correct the setpoint. The most significant result of the study is an example of the implementation of intelligent relay protection using a digital shadow in the form of an artificial neural network. The application of a neural network for approximating the current function of a two-phase short circuit is demonstrated. The significance of the results lies in the improvement of the sensitivity and selectivity of current protection due to the digital shadow for working out emergency modes. The convenience of operating and reproducing a digital shadow in the form of a neural network is noted.
Reduction of Voltage Fluctuations in Electrical Networks Supplying Motors with a Rapidly Changing Load by Installing Longitudinal Compensation Batteries
Authors: Basmanov Vladislab , Kalinina Ekaterina , Cherepanov Vyaceslav
Published: September 2023

The article deals with the reduction of voltage fluctuations in electrical networks of industrial enterprises with the help of longitudinal compensation batteries. The purpose of the article is to develop a method for calculating the optimal parameters of the longitudinal compensation installation, which makes it possible to perform calculations using numerical characteristics of the range of changes in the voltage and flicker dose. To achieve this goal, it is necessary to solve the following tasks: to develop a method for selecting the parameters of reducing voltage fluctuations, taking into account the random nature of the change in the parameters of network modes; using the proposed method, to develop a calculation method that allows choosing optimal parameters of capacitor units. The most significant result is the experimental and theoretical confirmation that the proposed method for selecting the parameters of longitudinal compensation batteries, taking into account the random nature of the change in the flicker dose, makes it possible to effectively apply longitudinal compensation to reduce voltage fluctuations in electrical networks of industrial enterprises with a rapidly changing load. The significance of the results is proved by the fact that the proposed method makes it possible to select a longitudinal compensation installation to limit voltage fluctuations at the design stage, thereby ensuring the quality of electric energy in networks with consumers having a rapidly changing load. The resulting calculation method is planned to be used in distribution electrical networks when performing technical measures to ensure the quality of electrical energy.