BLUE ECONOMY ON THE COASTAL JAKARTA: PINDANG INNOVATION AS AN EFFORT TO IMPLEMENT THE SDGS IN BABAT VILLAGE, TANGERANG
Authors: Setiyowati Harlis , Harriz Muhammad Alfathan , Akbariani Nurhaliza Vania , Widodo Suryo , Mayatopani Hendra , Hariyanto Lilik 
Published: January 2025

Purpose: This research aims to explore the application of blue economy principles in the pindang industry in Babat Village, Tangerang Regency, as an effort to support the implementation of the Sustainable Development Goals (SDGs). The research focuses on identifying the challenges, opportunities, and innovations needed to transform this traditional industry into a sustainable and competitive sector.
 
Theoretical Framework: This research is based on the concepts of blue economy theory and sustainable development, focusing on the intersection between local economic activities and these principles. The principles of circular economy, resource efficiency, and SDGs-oriented practices are applied, especially in the small-scale fisheries sector and the traditional food industry.
 
Design/Methodology/Approach: This study uses a case study approach, with data collection through semi-structured interviews, participatory observation, document analysis, and literature review. Thematic analysis is used to identify patterns and themes related to the production process, environmental impact, and economic potential of the pindang industry.
 
Findings: This research found that the pindang industry in Babat Village has great potential for innovation and sustainability. Key findings include the need for technological updates, better waste management, and product diversification to improve efficiency and reduce environmental impact. These changes support the achievement of SDG 12 (responsible consumption and production), SDG 14 (underwater life), and SDG 8 (decent work and economic growth).
 
Research Implications: This research contributes to the literature on the application of the blue economy in small-scale industries, highlighting the role of local innovation in achieving the SDGs. This research provides insights for academics and policymakers on the importance of integrating sustainability principles in traditional industries.
 
Practical Implications: The research offers practical recommendations for stakeholders, including governments, industry players, and local communities, to collaborate on sustainable innovation. The recommendations include the adoption of green technologies, improved market access, and capacity building through training and education.
 
Social Implications: The transformation of the pindang industry not only supports environmental sustainability, but also improves the welfare of coastal communities. By integrating inclusive practices, the industry can become a model for other traditional sectors in coastal areas with similar conditions.
 
Originality/Value: The study provides a unique perspective on the intersection between traditional food industries and blue economy principles, emphasizing local strategies to address global challenges. The focus on the pindang industry, which is often overlooked in sustainability discussions, adds value to the broader conversation regarding sustainable fisheries and local economic development.