bluuebunny/crossref_metadata_2025 huggingface dataset:
MLIM: A CTR prediction model describing evolution law of user interest
Authors: Jiang Zilong , Deng Wei , Dai Wei
Published: April 2022

With the advent of the digital economy era, business systems such as web advertising and recommendation system have put forward the demand for predicting the click through rate (CTR) of items. However, the current CTR prediction research is not enough to mine user behavior, resulting in the lack of accuracy of user interest representation. In this paper, we propose a CTR prediction model, called MLIM, which can deep mine the evolution law of user interest. Specifically, we first use BiGRU to obtain the low-level user interest representation in the interest extraction layer, and then continue to use attention mechanism, BiGRU and sliding time window multi-components collaborative modeling in the interest evolution layer to obtain multi-level user interest representation with richer information, which can improve the accuracy of CTR prediction to a certain extent. Comprehensive experiments on two real datasets show that the proposed model achieves better performance than the mainstream baselines integrating user behavior analysis.
Interventions for workplace violence against health-care professionals: A systematic review
Authors: Kumari Archana , Sarkar Siddharth , Ranjan Piyush , Chopra Sakshi , Kaur Tanveer , Baitha Upendra , Chakrawarty Avinash , Klanidhi Kamal Bandhu
Published: April 2022

BACKGROUND: Workplace violence (WPV) against health-care professionals has been a concern worldwide as it strains the relationship between the patient and healthcare professionals. Implementing mitigation interventions to help the healthcare professionals to prevent and manage these violent episodes might make the workplaces more secure. OBJECTIVE: This study aimed to synthesize the recent evidence on intervention strategies for workplace violence. METHOD: Four electronic databases (PubMed, Wiley, Cochrane and Google Scholar) were searched for peer-reviewed intervention studies published in the last 11 years to mitigate workplace violence. A qualitative synthesis of the findings from included studies was done. RESULT: A total of 17 studies were identified based on prevention and management of workplace violence. The interventions were mainly educational in nature based on a workshop format. These interventions were found to be effective in improving the perceived ability to deal with situations that lead to violence. CONCLUSION: Strategies to mitigate violent episodes could be helpful to health-care professionals and administrators in their attempts to make safer workplaces in the health-care settings.
Heat Transportation of Ferrofluid in a Micro Annulus
Authors: Muhammad Sajid  , Ahmad Bilal , Muhammad Tariq Ali  , Jihad Ahmed Younis
Published: April 2022

This article investigated the effect of magnetic field on heat-absorbent ferrofluid in a vertical loop consisting of a pair of concentric cylinders with surface sliding and temperature jumping. For this puprose, the control equation was converted into the dimensional form using non-dimensional quantities and parameters. The system of equations was solved analytically using an integration technique. Subsequently, the solution was obtained in the form of first and second type of Bessel functions. The results are presented graphically and show that velocity increases with the increase in the nanoparticle size. Resultantly, the rate of heat transfer of the fluid in the inner cylinder reduces.
Working toward becoming Doctoral Researchers
Authors: Lin Yuqi , Shi Jing , Zhang Chenyang
Published: April 2022

It is well established that international education can profoundly influence a student, including identity and agency formation and the acquisition of knowledge and culture. This study applies the concept of self-formation to reconceptualize the international student experience. It captures the development, changes, and operation of identity and agency during self-formation. Utilizing collective autoethnography, the authentic experiences of three international students studying in Australia during the Covid-19 pandemic were collected. These stories illustrate their transformation from international students to student researchers. Through thematic analysis, three phases have been identified in this study, which are self-exploration, self-positioning, and self-determination and shedding light on the role of agency and hybrid identity. A further scholarly investigation is advocated to enrich the discussion of self-formation and add a nuanced investigation into the variability of individual experiences.
Coding Whiteness and Racialization: Living in the Space as an Insider-Outsider
Authors: Karaman Nuray
Published: April 2022

This study analyzes whiteness from the perspectives of “politic of location” to understand how it has changed and applied across the globe, rather than ignoring the relevancy of white supremacy for some geographies that have a racially homogenous population. The first part of the article interrogates my personal experiences of whiteness in Turkey which has a racially homogenous population. In Turkey, my experiences with whiteness were not as a result of directly having white bodies, but rather by being a part of the dominant culture, nation, religion, and language. The second part of this study discusses my experiences of whiteness in the United States. I highlight the different ways in which I experienced whiteness that had to do with my position as a Muslim Turkish woman in racially diverse America. In this autoethnography, by showing my relations and experiences within the discourse of whiteness and racialization of Muslims, I show how whiteness has significantly different meanings in different locations, and how whiteness’s ideology affects people’s experiences through local and global power relations.
ФОРМУВАННЯ КОНЦЕПЦІЇ СТРАТЕГІЧНОГО МАРКЕТИНГУ В БАНКІВСЬКІЙ СПРАВІ
Authors:   Odessa National Economic University, Cherkasova Mariia
Published: April 2022

In the modern market of banking services, the transformation of economic relations between the main economic entities is currently taking place. This process emphasizes the need to develop strategic marketing by banking institutions and implement new competitive strategies. The article is devoted to the current problem of finding an effective mechanism for forming a marketing strategy in modern banking institutions. The purpose of the article is to form a modern concept of strategic marketing in banking based on the study of the essence of strategic marketing and its features in the digitalization of the economy. The article investigates theoretical approaches to defining the essence of strategic marketing. The author examines the relationship between strategic and operational marketing in the bank's marketing system. This study aims to investigate the role of strategic marketing in the general system of banking marketing. Particular attention is given to the development of strategic marketing of the bank in the digital economy. The paper presents the key stages of the process of strategic marketing in the bank. The main factors such as macroeconomic factors, market factors, internal banking factors that influence the modern concept of strategic marketing in banking institutions are considered. Based on the generalization of scientific concepts and definitions, the author introduces the concept of strategic marketing in the bank to increase its efficiency and effectiveness in strengthening the competitive position of banking institutions, promoting banking services and products, attracting and retaining consumers of financial services. It distinguishes and describes the characteristic features of modern customer relationship management systems. It argues for the idea that the digitalization of the economy and rapid changes in the external environment are forcing banks to be customer-oriented, mobile, flexible and implement modern marketing strategies. It argues for the idea that the introduction of a comprehensive marketing system will help long-term increase the efficiency of the bank and ensure its stable competitive position in the market.
ВПЛИВ ОСНОВНИХ НАПРЯМКІВ РОЗВИТКУ ПОВЕДІНКОВОЇ ЕКОНОМІКИ НА СОЦІАЛЬНО-ЕКОНОМІЧНІ ПРОЦЕСИ
Authors:   State University «Odessa Polytechnic», Klepikova Oksana
Published: April 2022

The article investigates the main stages and aspects of behavioral economics based on the works of foreign and Ukrainian scientists. The scientists’ main stages and achievements in the process of development of behavioral economics are highlighted. In accordance with the scientists’ economic and psychological approaches, the main scientific areas of behavioral economics are identified, among which we can indicate behavioral finance, which is based on the irrationality of human behavior. The main purpose of research in the field of behavioral finance is to study the impact of price changes or resource allocation on the market situation, investment sentiment, the ability to predict investor behavior, stock market value, consumption, investment and savings, and asset pricing. Knowing the main reasons for irrational actions of subjects, it is possible to manage similar situations therefore to avoid negative consequences. The main achievements of behavioral economics in the decision-making process of individuals based on the works of Nobel laureates G. Simon, D. Kahneman, M. Alli are studied. People's propensity to take risks, derive dependencies between income and losses, and people's behavior are studied using the utility function and basing on the scientists’ research and experiments. The research uses mathematical tools, such as game theory and prediction, but with the use of cognitive factors. It is determined that the study of irrationality of human behavior in trade and marketing activities for the strategic interaction of economic agents is of particular importance. It is especially important to study human social nature in the needs, desires, and goals, i.e. the use of social benefits by people. The impact of the COVID-19 pandemic on the country's economy and financial markets is becoming particularly relevant. It was found that the reaction of investors to the pandemic varies in different countries due to peculiarities of their national culture, different levels of individuality and uncertainty. This aspects are very important because the behavioral approach factors influence psychological factors, which are the most important in explaining many tasks of financial behavior for economic entities.
ІНСТИТУЦІОНАЛЬНО-ЕКОНОМІЧНІ МЕХАНІЗМИ ДЕРЖАВНОГО РЕГУЛЮВАННЯ ОБОРОННОЇ ФУНКЦІЇ АВІАЦІЙНО-КОСМІЧНОГО КОМПЛЕКСУ УКРАЇНИ
Authors:   National Aviation University, Smerichevskyi Serhii , Mykhalchenko Oleksii ,   National Aviation University
Published: April 2022

The article systematizes the principles and methods of institutional transformations of the national economy of Ukraine related to the regulation of defense function, which are set out in the Air Code of Ukraine, Laws of Ukraine "On National Security of Ukraine", "On Space Activities", Concepts of the "State target program of reform and development of the defense-industrial complex for the period up to 2020" and the "National target scientific and technical space program of Ukraine for 2021-2025". The main priorities for the implementation of the defense function are: sustainable development of the national economy; integration into the European political, economic, security, legal space. The powers in the field of realization of the defense function of the state regulatory bodies of the aerospace complex are systematized: the Ministry of Infrastructure of Ukraine, the State Aviation Service of Ukraine, the Ministry of Defense of Ukraine, the State Space Agency of Ukraine, the Ministry of Strategic Industries. Proposals have been developed to coordinate their activities by creating a single information system with the definition of access rights of certain structures in peacetime, special periods, as well as in wartime. Institutional and economic mechanisms of state regulation of the defense function of the aerospace complex of Ukraine are generalized: defense planning; national security planning; public-private partnership; attraction of international advisory, financial, logistical assistance; targeted scientific and technical programs; state defense order. The tangible and intangible forms of the product have been formalized, thanks to which the defense function of the aerospace complex is realized. The directions of improvement of institutional and economic mechanisms of state regulation of the defense function of the aerospace complex of Ukraine are substantiated: ensuring diversification and competitiveness of products; implementation of the import substitution program; large-scale reengineering of technologies, business processes and organization of production in the industrial segment; modernization of final defense products; increasing the capacity of repair and restoration enterprises, development of cluster networks.
MODERN REALITIES OF LOGISTICS AND ELECTRONIC COMMERCE DEVELOPMENT IN UKRAINE
Authors:   National University “Odessa Polytechnic”, Ivchenko Iryna , Ameeri Najia ,   National University “Odessa Polytechnic”
Published: April 2022

The article discusses the organization and functioning of the logistics sector of online stores in Ukraine, which operates on the basis of modern information technologies. The possibilities of the influence of digitalization on trading operations and their features in online commerce, especially online stores, are explored. The most important indicators that affect the devotion and loyalty of customers of logistics services, such as delivery time, availability, fullfilled, package tracking option, delivery of several types of goods, the presence of a separate application, are analyzed. The article reveals the essence of online retail logistics and building virtual relationships with buyers and suppliers operating in the relevant industry, the prospects for the innovative potential of entrepreneurial logistics. The main principles for the development of innovative technologies in the field of logistics have been identified, positive and negative factors influencing the development of e-commerce and logistics companies have been established. It has been proven that digitalization in the logistics and trade industries has a number of positive aspects, which are fast payments and decision-making at all stages of supply, time saving, the ability to receive goods from different companies at the same time, and the timeliness of obtaining useful information. The methods of delivery of goods, as well as the services of logistics operators that currently operate on the market, as well as ways to reduce the cost of delivering goods with a high quality of service, have been studied. The article uses research data from the EVO group of companies to study the popularity of Ukrainian logistics companies and their individual services, and identifies the leaders of the logistics market. These data made it possible to substantiate the main trends in the development of e-commerce logistics and the conditions that will shape the logistics industry in Ukraine in the coming years. It has been established that the use of modern innovations in the information support of logistics processes will significantly increase the competitive advantages of an e-commerce enterprise.
PECULIARITIES OF NET PROFIT FORECASTING FROM THE PRODUCTS SALE (GOODS, WORK DONE AND SERVICES) IN THE ACTIVITIES OF MANUFACTURING ENTERPRISES
Authors:   Vinnytsia Education and Research Institute of Economy of West Ukrainian National University, Yasyshena Viktor , Pyliavets Valentyna ,   Vinnytsia Education and Research Institute of Economy of West Ukrainian National University
Published: April 2022

In this article are considered the basic theoretical and methodological aspects of forecasting, the approaches of foreign and national scientists to the concept of «forecasting», as well as substantiated the necessity of forecasting in manufacturing companies' activities. It has been proposed a number of methods for forecasting the net income from the sale of products (goods, works and services) and has considered the features and conditions of their use. It has been summarized and substantiated the factors which have a direct impact on the net income from the sale of products, works and services of the company. These include the volume of intangible assets, the volume of fixed assets, the volume of current assets, the volume of net worth, the volume of own current capital, the annual inflation rate, and the exchange rate. There was formed the information-digital database (factor and result indicators) for the period from 2012 to 2022 on the basis of the materials of the Private Joint Stock Company «Food company "Podillya». By using the Microsoft Excel software product and specifically one of its «Data Analysis» services, the linear multi-factor model has been calculated. There are presented the results of correlation and regression analysis of the received statistical data for construction of economical and mathematical model and established density and quality of correlation interrelations between the selected factor quantities influencing the level of net income from sale of products (goods, works and services). The created forecast model made it possible to estimate internal and external factors which have an impact on the dynamics of net income from sales of products (goods, works and services). A forecast of the studied indicator in 2022 has been made by calculating the average growth coefficients of the factor indicators. The calculated correlation-regression model can be applied as a basis for the creation of management measures to implement an effective company development strategy in the future and to improve management decision-making approaches based on the results of economicmathematical modelling.
TRANSFORMATION OF THE COMPANY’S PERFORMANCE STRATEGY IN THE PRINCIPLES OF ECONOMIC GROWTH
Authors:   Kyiv National University of Construction and Architecture, Shpakov Andrii
Published: April 2022

The article examines the reasons for the historical desire of developing countries to adapt the domestic economic model to the best world economies and modern conditions for the existence of production, excluding the use of the experience acquired before. One of the limitations in the use of classical economic models is the ecological component of human existence. One of the limitations in the use of classical economic models is the ecological component of human existence. The limited amount of resources prompts to find new ways for economic growth at different levels – from the local level of enterprises to the level of industry conglomerates and state formations. The main reasons for the low interest of investors in industrial environmental projects are considered. As the dominant of the transformation of the national production development strategy, it is proposed to consider the adaptive transition of the economy from a linear to a circular model in conditions of environmental restrictions and a certain exhaustion of natural resources. The author analyzed the strategic program documents adopted and declared by Ukraine in the context of international cooperation, in order to form a difference in goals and highlight permanent economic and environmental problems. The selectivity of individual criteria for the components of sustainable development, which have different degrees of influence and interrelation on ecological production, is analyzed. It is noted that the tasks and indicators for which Ukraine cannot commit itself are often decisive for the implementation of a sustainable development policy and the transition to a circular model of the economy, which already at the initial stage leads to false initial conditions and a lag in development. This approach is consistent with the sustainable development strategy adopted in Ukraine. In this regard, general strategies for the development of the domestic economy are analyzed and options for areas of activity are proposed in which enterprises, taking into account global trends, will be able to catch up with the leaders and take leading positions in the shortest possible time.
INNOVATIVE LANDSCAPE AS A FORM OF PUBLIC-PRIVATE PARTNERSHIP
Authors:   Institute of Industrial Economics of National Academy of Sciences of Ukraine, Petrova Iryna
Published: April 2022

The article examines the innovative landscape as a form of public-private partnership. The existing economic achievements in the interpretation of innovative landscapes are studied. It has been found that the formation of innovative landscapes is based on partnerships between economic agents. Cooperation and integration of science, education and business becomes possible provided that the interests, goals and objectives of the interacting parties are consistent. The principle of uniting the three entities on the basis of partnership determines the conditions for reconciling the interests of economic agents, coordination of their activities, exchange and distribution of resources: business is focused primarily on profit, while science is primarily interested in creating new knowledge and education for the training of qualified specialists. It is determined that the innovation landscape on the basis of public-private partnership will integrate the efforts of the state, business, science and education to develop a common vision of prospects for innovative development, as well as the formation and implementation of promising research and development programs. The main elements of public-private partnership in the field of education and science are analyzed. The main features of innovative landscapes on the basis of public-private partnership are given: mutual goals in the field of common interests; joint solution of common problems; equality; voluntary participation; pooling resources, information to achieve common goals; long term of interaction; specific forms of distribution of responsibilities and risks between partner participants; the implementation of partnerships takes place in a competitive environment. The formation of the innovation landscape is to create a partnership between the state, science, education and business, which could act as a favorable environment for the emergence and development of innovation. The key areas for the formation of innovative landscapes are the implementation of programs for the development of innovative activities; formation of new forms of territorial organization; increasing the activity of scientific and educational institutions; development of models and mechanisms to stimulate partnerships between business, research and educational institutions; stimulating the formation of new sectors of the economy; improving the efficiency of education and training.
ADVANTAGES AND CHALLENGES OF IMPLEMENTING INTERNET OF THINGS TECHNOLOGY IN INTERNATIONAL BUSINESS
Authors:   Kyiv National Economic University named after Vadym Getman, Ishchenko Anna , Olefirenko Victoria ,   Kyiv National Economic University named after Vadym Getman
Published: April 2022

The article explores the essence of the Internet of Things technology in international business in the context of digitalization of the economy, defining its key characteristics, namely connectivity (integrated devices that combine digital and “real” environment), collection (sensors collect data), monitoring (remote, real, automated), monetization (the ability to increase revenue and minimize costs) and optimization (business processes, costs, time). In recent years, despite a number of obstacles and problems, the introduction of Internet of Things technologies in international business has become increasingly relevant and effective. The intensity of the development of IT technologies in the healthcare sector in the context of the COVID-19 pandemic is considered. For the widespread introduction of Internet of Things technologies, the necessary conditions must be created for both companies and consumers, namely technological, social, legal, financial and business. The main advantages of the implementation of “Internet of Things” technologies in the international trade and marketing activities of companies are identified, namely: optimization of data exchange and instant feedback; personalization; modernization of goods/services; increasing the competitiveness and quality of customer service, transforming the company’s communication policy, increasing brand awareness on the international arena. A number of key obstacles to the implementation of IoT technologies in international business have also been identified, namely: lack of standards and interoperability; confidentiality and cybersecurity; imperfection of digital infrastructure; lack of resources and highly qualified IT specialists. Obstacles to the development of the IoT industry are caused by too many devices, imperfect communication between the physical and digital worlds, open systems, and privacy and security issues. However, this technology will help increase the competitiveness of companies, efficiency in international markets by providing energy optimization, monitoring, supply chain optimization, inventory and labor management, and more.
HR MANAGEMENT IN THE CONTEXT OF THE COVID-2019 PANDEMIC: NEW CHALLENGES AND OPPORTUNITIES
Authors:   Pavlo Tychyna Uman State Pedagogical University, Podzihun Svitlana , Pacheva Nataliia ,   Pavlo Tychyna Uman State Pedagogical University
Published: April 2022

The article describes the current trends that will be characteristic of changes in HR in the near future. Features of management 3.0 as a complex adaptive system, which does not have a single and clear structure, are identified. Research and surveys show that the main obstacles to the adoption of flexible methods of software development (SOFTWARE) are traditional methods of change management, organizational culture, insufficient support from management, low level of staff training, and external pressure. Agile methodologies in personnel management are considered and it is found that the work of HR is not only to implement standards and monitor their implementation, but rather to make it easier for employees to solve problems and increase organizational flexibility. The great need now is the psychological support of employees. This is obvious, because even if we consciously understand what is happening in the world and in the market, our brain and body are stressed by the fact that the air constantly sounds information about threats (the spread of COVID-19, job losses associated with a pandemic, etc.), our routine has changed radically, work-life-balance has turned into work-life integration and we do not know how long it will last and what our style of work and life will look like in the future. Corporate psychologist, mindfulness coach, mental health consultant and other Groley specialists, who in crisis situations should play a key role in HRM in organizations that care about their employees and look long-term at business efficiency. Practice shows that for any enterprise, regardless of the form of management, size, direction of economic activity, personnel management is extremely important. No company will achieve the set goals without proper selection, placement of professionally trained human resources. This is a defining fact in the personnel management system. The study concludes that the HR function under the influence of digital and information technologies is evolving and becoming more intuitive, influencing the development of new roles, and to create a company that can be effective in the digital flow of change, you need to implement a human-centered approach to personnel management.
THE INFLUENCE OF HUMAN CAPITAL ON ECONOMIC GROWTH AND ENTERPRISE DEVELOPMENT
Authors:   University of the State Fiscal Service of Ukraine, Sharaienko Olha
Published: April 2022

The article considers the impact of consumer spending, as well as investment in business on economic growth, economic development of enterprises and the formation of human capital. Since human capital is the main value and source of competitive advantage of enterprises, the paper outlines the state of implementation of the Sustainable Development Goals set by the United Nations for the world community in Ukraine. The study focuses exclusively on the goals of human capital deve-lopment, namely № 3 – ensuring a healthy lifestyle and promoting well-being for all at all ages, № 4 – providing a comprehensive and equitable quality education and promoting learning opportunities throughout life for all, № 5 – ensuring gender equality, empowering all women and girls, № 8 – promoting progressive, inclusive and sustainable economic growth, full and productive employment and decent work for all (macro level). Ukraine’s place in the international ranking of countries according to the integrated indicator of the United Nations, which quantifies the development of human capital – Human Development Index. During the period from 2015 to 2019, Ukraine strengthened its position by 1.4%. The paper analyzes the level of influence of the level of education on employment and, ultimately, on economic growth according to the Organization for Economic Cooperation and Development. The importance of investments in human capital is substantiated. Areas in which enterprises invest for the development of human capital have been eradicated: health care (affects people’s qualityof life, its duration, as well as work efficiency), mental and cultural development (work-life balance) and multi-format training (micro level). The study provides examples of some training centers in the structure of Ukrainian enterprises in various fields (consulting, aircraft, energy, automotive, pneumatic automation), which allow not only to develop human capital, but also to bring economic benefits to enterprises and benefit society. The article formulates the importance of human capital development for society as a whole, which characterizes the meso level.
ECOLOGIZATION OF TOURISM AS A CONDITION FOR SUSTAINABLE DEVELOPMENT
Authors:   State University “Uzhhorod National University”, Pryhara Olha , Hrabar Maryna ,   State University “Uzhhorod National University”
Published: April 2022

The rapid development of the tourism industry leads to increased pressure on tourism resources and the growing contradictions between meeting tourist demand and the rational use of tourism resources. Since most types of tourism are carried out in the natural environment, it is extremely important to preserve natural tourist resources, their rational use and restoration. This task is solved by greening tourism, that is, the transition to ecologically balanced use of nature in tourism, the implementation of ideas of sustainable development. It is shown that the greening of tourism requires the consolidation of efforts of the state, tourism enterprises and tourists aimed at reducing the negative anthropogenic impact on the environment, natural and historical and cultural tourism resources. Among the main tasks to be solved on the way to sustainable development of tourism are the implementation of environmental regulations, environmental management, introduction of non-traditional, renewable energy sources, ecological modernization of existing energy sources, use of resource-saving technologies, improvement the functioning of tourist infrastructure, increase environmental literacy of tourism workers, travel organizers, development of environmental tourism product, use of environmental education and educational potential of natural areas in order to increase the environmental awareness of citizens and implementation of environmentally friendly tourism development programs, reduction of recreational load on natural objects, implementation of greening of tourist infrastructure, involving the general public and tourism industry to participate in environmental activities. Ukraine has approved the Strategy for Sustainable Development of Ukraine until 2030 and the Strategy for the Development of Tourism and Resorts until 2026, which emphasizes the need to comply with the principles of sustainable development. A necessary condition for the harmonization of human-nature relations in the implementation of tourist activities is the transition to ecologically balanced use of nature and increase the level of ecological culture of all subjects of tourist activity. One of the directions of greening of tourism is popularization of ecological types of tourism.
BALANCED AND INCLUSIVE DEVELOPMENT OF THE STATE ECONOMY
Authors:   Ivan Franko National University of Lviv, Kvak Mariia
Published: April 2022

The long-term course in the field of economic security of the state has two interrelated directions – the direction of sustainable development on the basis of equal mutually beneficial economic cooperation with other states and the direction of security through the formation of invulnerability of the national economy to external and internal threats. Balanced development of the state economy also presupposes the achievement of complementary interaction of sustainability, inclusiveness and justice. The economic and legal basis of inclusive development of Ukraine is considered in the article. The general conceptual apparatus and the essence of the category “balanced and inclusive development of the state” are defined. Balancedinclusive development is defined as long-term synergetic development of the state, which is accompanied by constructive qualitative-quantitative changes in the system of national wealth (primarily in its human and natural resource components), which is a prerequisite for subsequent cycles of development of national economy and welfare between generations. The model of causal relations of balanced-inclusive development of the economy of Ukraine and reproduction of the system of national wealth are given. The rating of the state among other countries on the index of inclusive development is analyzed. Priority destructive factors of modern inclusive development of the state are determined. Directions for increasing the level of balanced and inclusive development of Ukraine are recommended. The assessment of the inclusive development of the state economy should take into account the national peculiarities of Ukraine’s development. It is necessary to improve the partial indices of the general composite index of inclusive development based on the loss of natural national wealth. The use of such an approach will make it possible to systematically assess changes in the system of national wealth, which must be constantly reproduced to meet the needs of society and the continuity of development of the national economy. It will also meet the requirements of Ukraine’s national security and help improve the real living standards of the population, especially now – in the context of the COVID-19 pandemic, based on the use of modern methods of macroeconomic regulation.
FEATURES OF ACCOUNTING AND AUDIT OF INVENTORIES
Authors:   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Antoniuk Maryna , Krupelnytska Iryna ,   Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics
Published: April 2022

The article provides an analysis of the main conditions for the recognition and accounting of inventories, examines the organization and methodology of audit of inventories. The economic essence of stocks according to the Provision of the standard of the accounting account 9 “Inventories” is opened. The main purpose, subject and tasks of the audit of inventories are formed. Inventory valuation is an important prerequisite for the organization of accounting for this object, because it affects the accuracy of financial results. The order of their estimation has important value for the correct account of stocks. In stock, stocks are formed at cost. The main stages of conducting an audit of inventories are considered. Documents and accounting registers are systematized, which the auditor uses as an information base for verification. The process of consistent use of audit procedures for checking inventories has been streamlined in order to minimize the inherent risks and the risk of non-detection. Also, on the basis of practice, typical errors in the organization of accounting and movement of inventories are identified and classified: unsatisfactory organization of the warehouse economy; non-fulfillment of tasks related to procurement (acquisition) of materials; overestimation of the cost of purchased materials; violation of the rules of acceptance of goods; incomplete inventory accounting; unfounded claims against suppliers; irrational consumption of materials for production; violation of norms and limits of release; violation of the order of inventory execution (violation of implementation deadlines, uneven distribution in calendar periods, violation of the principle of suddenness, poor performance of inventory, namely negligent and untimely); shortage, surplus, appropriation of goods and materials; errors and forgeries in documents; replacement of new materials with old ones; errors in determining the amounts of write-offs, revaluation of inventories and their reflection in the account; unsatisfactory accounting. The importance and necessity of audit of production stocks in the interests of the enterprise as the help of the client in definition of the basic shortcomings, infringements and errors in the account of production stocks, possibility of their possibility are proved.
EXPORT OPPORTUNITIES FOR UKRAINIAN AGRICULTURAL SECTOR PRODUCERS IN THE CHINESE MARKET
Authors:   National University of Food Technologies, Muzychenko Anna
Published: April 2022

The article analyzes the Ukrainian-Chinese trade relations in the agricultural sector, considers ways to deepen cooperation between Ukraine and China. According to international statistics, the largest consumer of food in the world is China and the largest importer of agricultural products. The directions of deepening cooperation between Ukraine and China are considered, taking into account the strengths of the domestic agricultural sector: geographical location; open land market; availability of fertile soils and fresh water; human potential, etc. Ukraine's agricultural sector has many points of trade with China in a number of food items: corn, wheat, sunflower oil, soybeans, meal, beef, poultry products (chicken and eggs), honey, fruits, etc. An important factor in strengthening and deepening trade relations is the negotiations between Ukraine and China on the establishment of a free trade area. The relevant joint statement was signed in 2020 during the work of the Ukrainian-Chinese commission to assess the potential of a possible Free Trade Agreement between the countries. In 3–5 years, China seeks to double food supplies from Ukraine. Today, China is the leader in the number of product lines, which are working to open markets for Ukrainian producers. This list includes flour, fish and fish products, eggs and egg products, wheat, rapeseed, sorghum, soybean meal, apples, blueberries, poultry, peas, beans, cherries, pet food, malt, feed for farm animals , poultry and pond fish, beef collagen shells, frozen semi – finished products containing products of animal origin, vegetable origin and / or processed products of animal origin, cereals, frozen raspberries.
WORKERS’ SOCIAL PROTECTION IN PANDEMIC RESTRICTIONS’ CONDITIONS: COMPARISON OF EXPERIENCE
Authors:   Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine, Bogush Larysa
Published: April 2022

The article examines the Ukraine’s practice in the field of workers’ and employment’ social protection in the conditions of pandemic restrictions and large-scale anti-epidemic programs’ implementation, which is analyzed in the context of timeliness, complexity, consistency of relevant measures in comparison to other countries’ experience; problems and priorities for coordination, improving the effectiveness of socio-economic development’ state policy in the direction of stimulating the national economy’ crisis resilience and competitiveness, maintaining a socially acceptable standards of living and national security are identified. A comparison of the experience of workers’ social protection in the COVID-19 pandemic’ conditions in Ukraine and a range of countries around the world showed: the sufficient systematization of applied national restrictive and preventive measures; common features of their powerful negative impact on the results and prospects of management, all budgets’ fulfillment, implementation of guaranteed social protection programs as a whole, which will be felt acutely in the near post-crisis period. The burden power of workers’ social protection systems on the economy’ financial savings and reserves, the public debt’ growth caused by the implementation of thematic compensation programs for employers, employees and the self-employed, is more acute in developing countries (including Ukraine) – with the state budget deficits, unsatisfactory economy’ diversification and relatively worse gross domestic product’ indicators, weaker positions in foreign markets in addition to significant external borrowings. The world and national current experience of the large-scale antiepidemic measures envisages its projection on probable emergencies of a similar level in the future. This situation highlights the needs of Ukraine, its state policy and strategies for sustaining and ensuring the socio-economic development’ security in better substantiation of priorities, guidelines, mechanisms, instruments for balanced socio-economic progress (in particular, in the framework of developing, coordinating, rising the strategies’ effectiveness for economy’ development, its specialization in the international labor division, reproduction and implementation of human and labor potential).
LOYALTY PROGRAMS OF UKRAINIAN BANKS: ANALYSIS AND PROSPECTS OF DEVELOPMENT
Authors:   Vinnytsia National Technical University, Prytsiuk Liudmyla
Published: April 2022

In recent years, a variety of loyalty programs have been promoted among clients in the banking services market. The high level of competition, the rapid development of digital technologies and other factors encourage banks to actively promote such programs. The choice by the bank of a specific or complex loyalty program depends on the goals determined by the management of the financial institution. The purpose of the article is to study loyalty programs of leading Ukrainian banks, to determine the main goals for the achievement of which such programs are introduced, to determine the basic requirements for bank loyalty programs, to group loyalty programs according to certain criteria. The article analyzes the main components of the loyalty programs of the leading Ukrainian state and private banks. The most extensive and accessible for clients is the Monobank loyalty program. It has been established that the loyalty program is chosen by the bank depending on the goals set for itself by the financial institution. Such a goal may be to increase profits or other specific goals – to increase the customer base, promote a particular banking product, increase competitiveness, etc. The analysis of the existing bank loyalty programs made it possible to determine the main characteristics and formulate general requirements for them. It was found that the simplicity of the formulation of the basic concepts and the application algorithm makes such programs more efficient and effective. It was determined that the programs offered by the banks of Ukraine, despite their different names and conditions of use, are quite similar, which allows them to be grouped according to certain criteria. It has been established that loyalty programs associated with the use of bank payment cards are funded by the interchanging commission, the amount of which will decrease over the next years, which will lead to a change in the types and percentages of profitability for certain programs. Consequently, it is predicted that gradual changes will be introduced in the use of loyalty programs, in the form of selective client access to these programs, reduction of the duration of individual programs and the popularization of non-material programs.
DEVELOPMENT OF INFORMATION AND ACCOUNTING AND ANALYTICAL PLATFORM FOR AGRICULTURAL PRODUCERS AND CONSUMERS
Authors:   Vasyl Stefanyk Precarpathian National University, Matkovskyі Petrо , Sas Liudmyla ,   Vasyl Stefanyk Precarpathian National University, Shelenko Diana ,   Vasyl Stefanyk Precarpathian National University
Published: April 2022

The inevitability of modernization of socio-economic relations between small and medium-sized producers and consumers of agricultural products requires the development and implementation in practice of information and analytical platform. The introduction of such kind of Internet resource should solve not only the issue of remote communication between the manufacturer (seller) and consumer (buyer), the construction of logistics routes for optimally convenient delivery of products, but also web calculations. The introduction of the information-analytical platform is designed to address many subjective factors, including the ability for agricultural producers to plan the required volume of products based on previous online orders. The purpose of this work is to transfer business relations in the field of production and sale of agricultural products to the digital space For the successful implementation of the accounting-analytical platform a number of methods, including statistical: observation, grouping, analysis, forecasting , should be used. The sustainability of the project results is that its implementation will ensure the creation of new jobs, including through self-employment. The population of rural territorial communities and residents of the city will get an access to the purchase of agricultural products without leaving the house directly from the producer, eliminating the role of intermediary. The practical value of the theoretically described development lies mainly in the financial ability of the project. Financial stability will be ensured by increasing sales of agricultural producers and reducing the time of sale of agricultural products. It is also projected to increase financial revenues to the OTG budget (in the form of tax revenues from business activities). If the project is completed, it will be supported online. In addition, financial sustainability will make a social effect, which is due to the economic law of scaling. It is based on the fact that a significant share of the population of Ukraine can potentially be involved in the process of digitalization of production and marketing infrastructure in the agricultural sector of the economy.
ETHICS AND NEUROMARKETING
Authors:   National Aviation University, Petropavlovskaya Svitlana , Sydorov Andrii ,   National Aviation University
Published: April 2022

Latest development of neuroscience and neurobiology is opening the opportunities for the companies and scientist to better understand the future customer. This work shows the analysis results of international approach to ethics issues in neuromarketing. This article is based on the expert works of European and American pioneers in combination of marketing and neuroscience. Neuromarketing is a new concept for understanding the customer behavior and decisions, mostly which are dictated by the subconscious. First, from an ethical point of view, it is necessary to ensure that neuromarketing does not harm or exploit anyone.. Anyone who has ever taken part in a clinical trial or baseline experiment knows how many documents are going well before the start of the study – all in the interests of safe participation in the study. The main uncertainty is that customer couldn’t really determine which information he or she shares during the research, due to lack of knowledge.