bluuebunny/crossref_metadata_2025 huggingface dataset:
Análise do polimorfismo do gene da leptina como indicador de marmoreio em bovinos da raça Senepol
Authors: Fadel Nancy de Freitas , Fadel Silter Aparecido de Oliveira , Trevise Michele Honório , Arruda Camila Maria de , Silva Letícia Peternelli da , Gaion Lucas Aparecido , Spers Rodolfo Cláudio , Costa Isabela Bazzo da
Published: April 2024

Estudos realizados na área da biotecnologia animal em referência ao rebanho bovino proporcionou o mapeamento do genoma dos Bos Taurus. Os avanços possibilitaram a observância de mutações gênicas sobre herdabilidade com a oferta de dados que permitiram a associação no uso de marcadores moleculares com finalidades importantes para identificar a segregação de caracteres nas progênies. A pecuária moderna visando a implementação de seleção gênica em seus plantéis, visa se beneficiar na utilização destes marcadores impactando de forma positiva na produtividade, lucratividade e associação de atributos qualitativos a carcaça animal, viabilizando a produção de carne gourmet diante da necessidade de um mercado consumidor mais exigente. Dentre os genes e seus polimorfismos de nucleotídeos únicos a leptina se destaca pois, encontra-se intrinsicamente ligada a deposição de gordura presente nos tecidos de revestimento e marmoreio, estes possíveis de serem associados à qualidade da carne no que rege as características organolépticas. Diante disto, o presente estudo teve como objetivo identificar a expressão gênica dos polimorfismos do gene da Leptina e sua relação com marmoreio em animais selecionados da raça Senepol, utilizando 62 garrotes PO (puros por origem), com a extração do DNA obtidos dos pêlos da vassoura da cauda, utilizando a técnica da PCR- RFLP e utilização dos primers de acordo com o GenBank. Os resultados obtidos demonstraram que os produtos amplificados foram digeridos, e nas amostras analisadas; pode-se verificar a  existência da variante alélica da Timina (T) foi expressa na maior parte dos testes presente em 58 amostras, onde destas; 45 eram homozigotos TT e 13 heterozigotos TC e somente 4 amostras não expressavam esta forma alélica sendo homozigotos CC, afirmando a presença expressiva do polimorfismo da leptina nos animais raça Senepol, pressupondo a sua maior aptidão para o marmoreio.
Desenvolvendo mentes estratégicas: aprendizagem direcionada para o crescimento profissional
Authors: Melo Júnior Hermócrates Gomes , Raymundo Anna Luiza Horta , Araújo Acácia Regina Silva de , Boechat Gisela Paula Faitanin , Carmo Jonathan Porto Galdino do , Fagundes Lucimar , Valentim Quêmelly Ladislau , Demuner Jocelino Antonio
Published: April 2024

Este estudo investigou o desafio de desenvolver mentes estratégicas focadas no crescimento profissional, visando descobrir estratégias eficazes para fomentar o pensamento estratégico, gerenciar carreiras e incentivar o desenvolvimento contínuo. Foi adotada uma metodologia de revisão de literatura para examinar publicações relevantes, com o intuito de identificar teorias de aprendizagem pertinentes, estratégias efetivas de gestão de carreiras e explorar como o sucesso na carreira e o comprometimento organizacional estão interligados. A análise destacou a significativa importância da aprendizagem contínua e autodirigida na formação de uma mentalidade estratégica, ressaltando a necessidade de implementar ferramentas de avaliação de carreira que auxiliem no planejamento estratégico pessoal. Além disso, os resultados sublinharam a complexa relação entre a percepção de sucesso na carreira, a satisfação profissional e o comprometimento com a organização, apontando para a interdependência desses fatores como elementos para o sucesso profissional. As considerações finais do estudo enfatizaram a importância de uma abordagem integrada, combinando aprendizagem contínua, gestão proativa de carreiras e o desenvolvimento de habilidades estratégicas. Tais práticas são apresentadas como essenciais não apenas para o avanço profissional individual, mas também para o sucesso organizacional, sugerindo um modelo que beneficie tanto os profissionais quanto as organizações em que estão inseridos. Este estudo contribui para o corpo de conhecimento existente, oferecendo compreensões para acadêmicos, profissionais e organizações interessadas em promover uma cultura de desenvolvimento contínuo e pensamento estratégico no ambiente de trabalho.
The Current Situation of and Solutions to Appearance Discrimination: An Example from the Financial Industry
Authors: Gong Yiwen
Published: April 2024

The beauty premium is increasingly mentioned in today's society, as relevant social surveys and academic studies have shown that better-looking people are generally more likely to have higher salaries and better promotion opportunities in the workplace. Appearance discrimination has evolved into an "unwritten rule" in the workplace, which has never made any real improvements. Therefore, this paper takes the financial industry as an example through collating the literature and case studies and taking into account the characteristics of the financial industry, we have come up with the characteristics and the current situation of appearance discrimination in this industry. Meanwhile, this paper focuses on exploring feasible ways to solve the problem of appearance discrimination from the three perspectives of law, company and individuals, which is of practical significance in finding and providing solutions to improve appearance discrimination in the workplace. We hope that through this paper, readers will gain a better understanding of the current situation of appearance discrimination and be able to be sensible and courageous in defending their rights in the face of such discrimination.
China's Export Trade's Effects on the Global Economy
Authors: Lin Zhiyan
Published: April 2024

China’s export trade’s effects on the global economy involves many aspects, including global economic growth, international trade pattern, industrial structure adjustment and so on. Therefore, it is crucial to carry out a thorough analysis of the effects of China's export trade on the world economy. This paper will use a combination of quantitative and qualitative research methods to carry out the research, and at the same time use a large number of charts and graphs to analyse the data. Firstly, the size and trajectory of China's exports will be revealed by collecting and analysing a large number of statistical data, such as the organization of China's export market, the total amount of trade exports from China, China's gross domestic product, and global GDP. Secondly, the impact of China's export trade on the global economy is explored in depth through data comparison and empirical analysis. Through the review of related literature and theoretical analyses, China's export trade has an important impact on the world economy, and the future trend will be characterised by industrial upgrading, multilateral trade co-operation and service trade growth.
Sustainable Practices, CSR, and Brand Reputation: Influencing Purchase Intentions in Luxury Green Marketing
Authors: Zhang Xueqi
Published: April 2024

The purpose of this study is to examine the integration of sustainable practices and corporate social responsibility initiatives within luxury brands, as well as the impact that these initiatives have on consumer behavior with regard to their purchasing intentions. The study identifies a shift in the luxury branding paradigm away from one that historically placed an emphasis on exclusivity and towards one that is more socially responsible and sustainable. As part of the research methodology, a systematic literature review will be conducted in order to evaluate the relationship between sustainability, corporate social responsibility, and brand reputation. By implementing effective social responsibility programs in addition to actual sustainability initiatives, luxury brands are able to engage consumers more effectively and thereby create stronger relationships with them. Consumer purchase decisions are significantly influenced by the reputation of a brand, which is backed up by sustainable and corporate social responsibility initiatives. Research directions are recommended, emphasising the need for more in-depth sector-specific studies and a better understanding of the relationship between sustainability and brand loyalty over the long term.
The Strategies of Expanding Brand Awareness: A Case Study on Traditional Coconut Tree Brand
Authors: Wei Xiaoru
Published: April 2024

With the advancement of the Internet and new media, an increasing number of trendy brands enter the market and have an impact on the original companies. Many traditional, time-honored companies are suffering development hurdles and crises. This is also a concern for Hainan Coconut Tree, a historic Chinese brand of high-quality coconut water and coconut snacks. Using the coconut brand as a case study, this paper investigates how traditional companies increase brand recognition in today's context and makes recommendations for the coconut brand's development in terms of packaging design, new media marketing, brand co-branding, and other factors. The following are the study's findings: This paper advises that the Coconut Tree brand keep its original brand style and launch limited packaging in different months. Make more creative use of social media platforms and engage in more "interactive positive marketing" to include cultural history and connotation into business exposure. More brand co-branding with distinct designs, co-branding brands preferred by various consumer groups, and launch-related co-branding peripherals should be launched. Through research and analysis, this article covers the research vacuum for the coconut tree brand in new media Internet marketing design and strives to provide conventional companies with marketing design development proposals that are useful to brand development.
Marketing Strategies Analysis of Li-Ning Basketball Shoes Product Line
Authors: Feng Ye
Published: April 2024

Li-Ning, a Chinese sports brand, has gained significant market share in the basketball shoe market in recent years. Especially in the Chinese basketball shoe market, Li-Ning has become a brand comparable to big international brands such as Nike and Adidas; the rapid development of Li-Ning's basketball product line has been very successful. However, the brand still faces several challenges, such as product design, quality and sales channels. This paper analyzes Li-Ning's basketball shoe product line from a marketing perspective. It examines the brand's background, development, and current status, including the market segmentation and positioning of its products, marketing strategies, and the challenges it faces. This paper also discusses the advantages and disadvantages of Li-Ning's marketing strategies and provides suggestions for improving the brand's marketing performance, such as investing in research and development of the basketball products, developing price strategy both in China and overseas market, increasing the integration of online and offline marketing channels and expanding the brand’s retail footprint globally.
Discrimination Against Persons with Disabilities in Life and Work
Authors: Sun Ruilin
Published: April 2024

The problem of discrimination persists in our reality. The types of discrimination are also very diverse. This time we will examine the social phenomenon of discrimination against people with disabilities. The study is about the discrimination and the impact of disabled people in their lives. Against this background this study aims to investigate 1) Discrimination in interviews and work. 2) Treatment at work Salary Benefits. 3) Impact on family Life. This research is mainly through research reports on the internet. The phenomenon of discrimination against persons with disabilities is therefore explored in depth. As well as some solution suggestions given by some experts to explore the issues about disability discrimination. It is found that Discrimination against people with disabilities is not personal. Rather, it is the knowledge of the underlying impressions brought about by history over time that leads to discrimination. Furthermore, our findings also suggest that even though the government has issued many laws for the protection of persons with disabilities. However, discrimination still exists. In addition, it is interesting to note that the vast majority of the groups that are severely discriminated against are those over 65 years of age. With the increase in the number of young people and the development of the Internet. Knowledge of the protection of disabled people has also improved considerably in modern times. Therefore, being one of the pioneer studies on discrimination disabled people, the unique value of this research lies in I hope that you will take advantage of the advancement of the Internet. Learn more about people with disabilities. Let more young people have a correct knowledge of the disabled so as to reduce the occurrence of discrimination against the disabled.
Gender Discrimination and Differences in the Workplace
Authors: Jin Chenghao , Xue Shukun
Published: April 2024

In the real world, gender discrimination as a ubiquitous phenomenon not only has a greater impact on people's daily lives, but also has a decisive influence on social governance, fairness and other macro issues By searching academic websites such as Baidu Academic, we found a lot of useful information about gender discrimination in the workplace. At the same time, we also investigated the related reasons and the positions and groups that are prone to gender discrimination. In the investigation, we found some interesting phenomena. We found that workplace sex discrimination is a bit different from what we know. It is not only exploitation of employees and unfair wages, but also some very excessive behaviors. Some leaders even use job threats to force female employees to do things that do not belong to their jobs, such as picking up the children for the leader or even being molested by the leader.
Analysis of the Marketing Strategy of Freshippo Based on the 4Ps Theory
Authors: Li Meixuan
Published: April 2024

With the emergence of the epidemic and the rapid changes and development of the fresh new retail industry, Freshippo, as a leading enterprise, has also attached great importance to its marketing strategy research. More and more competitive enterprises are emerging, analyzing Freshippo’s marketing strategy to identify strengths and weaknesses and propose improvement suggestions is crucial for Freshippo to maintain competitiveness. Therefore, this article uses a research method that combines literature analysis and case analysis, using 4ps marketing theory, to deeply analyze the current marketing strategy status of Freshippo in four aspects of product, price, place, and promotion. Research has found that Freshippo has problems such as high prices,poor offline store experience, single payment methods, incomplete app functions, and insufficient promotion methods. Based on those problems mentioned above, this article also provides some reference improvement suggestions，such as strictly control product quality, increase product variety, conduct differentiated pricing, optimize the experience of offline stores, enrich on line payment methods, enrich member rights, and increase online marketing. From the research, it can be found that although Freshippo is in a leading position, there is still a lot of room for improvement in marketing strategies. As an emerging industry, the fresh new retail industry still has great development space.
Research on the Marketing Strategy of Traditional Brands from the Perspective of New Rtail: A Case Study of MUJI
Authors: Liu Zimai
Published: April 2024

This paper investigates the marketing strategy of traditional brands in the context of new retail, focusing on the case study of MUJI. As consumer behavior continues to evolve, new retail has emerged as a dominant trend in the modern marketplace. In this dynamic environment, traditional brands face significant challenges, necessitating a reevaluation and adjustment of their marketing strategies to align with the evolving market landscape. The study begins by providing a comprehensive overview of the concept of new retail and analyzes its impact on traditional brands. Subsequently, through an in-depth examination of the MUJI case, we explore how the brand has successfully embraced the principles of new retail to adapt to the demands of the contemporary market. MUJI, with its unique brand philosophy, product design, and shopping experience, offers consumers a distinct shopping experience compared to traditional brands. Furthermore, this paper analyzes various strategies employed by MUJI in the realm of new retail, including the integration of online and offline channels, the application of intelligent technology, and social media marketing. These strategies not only enable MUJI to maintain its core values but also cater to the preferences of modern consumers. In conclusion, this research summarizes key insights derived from the MUJI case study and offers recommendations to assist other traditional brands in effectively addressing the challenges posed by new retail and achieving sustainable growth.
The Success and Failure of “Legends of the Three Kingdoms” From the Perspective of Marketing
Authors: Li Zhiyuan
Published: April 2024

As people's entertainment methods are increasingly popular and rich, the board games industry is increasingly appreciated by customers. The “Legends of the Three Kingdoms”, which led the development of the industry, is now gradually declining, which is largely attributed to the mistake of the marketing strategy. This essay is based on the literature of the rules of operation of the board games and online games industry as well as the case analysis of “Legends of the Three Kingdoms”, using the 4P marketing theory to analyze the various periods of its development, and to clarify the effectiveness of these strategies and the impact on the competitiveness of brands. This essay finds that the success of the marketing strategy is mainly due to its focus on the needs of the player, and its failure is mainly due to the contradiction between the game concept and the game's reality. It can take measures to strengthen brand culture elements, focus on brand differentiation promotion, diversify marketing channels and continuously deepen copyright awareness to make marketing strategies sustainable development. The board games and online games industry should draw lessons from it, and the marketing strategy should be closely followed by the market trend and specific analysis in specific periods. Even if the company is in a good state of development, the importance of marketing strategy cannot be ignored.
Analyzing the Influence of Family Background on Students' Learning Motivation Based on Structural Causal Inference Approach --Taking CEPS data as an example
Authors: Li Yige
Published: April 2024

Analysing the influence of external factors on students' learning motivation is a hot issue in educational research. This paper takes CEPS data as an example and analyses the influence of various external factors on learning motivation based on the causal inference method, and the results of the analysis and the proposed method can support the optimization of educational decision-making.
Enhancing Learning Efficiency: Strategies for High School and College Students
Authors: Zhang Kun
Published: April 2024

Learning efficiency has always been an important topic in teaching, and there are many factors that affect learninge fficiency. In order to figure out which factors affect learning efficiency more. In this study, 105 high school and college students were surveyed by questionnaire to explore the methods to improve learning efficiency. The results have shown that study method is an important factor in improving study efficiency because the appropriate study method helps to understand the knowledge better. Most people believe that studying in the morning helps to improve learning efficiency. Learning rich in goals and learning motivation can greatly improve learning efficiency, such as focusing attention, arranging time wisely, and designating learning planning. In addition to the questionnaire, the literature method was also used to summarize that: conditions that slow down the pace of learning tend to improve retention later in the day. Four principles for improving memory: actively processing material, practicing retrieval, using distributed practice, and using metamemory.
Research on the Construction Path of IBM’s Learning Team Enterprise
Authors: Liu Ruixi
Published: April 2024

The foundation of a company's success lies in its internal management and team building. With the change in times and economic environment, the company also needs to establish different teams and construct different organizational cultures to adapt to the new environment. As an excellent team can bring more benefits to the company, the construction of an organizational culture is particularly important. However, the organizational culture cannot be established to fit the team at once; it should go through a series of attempts and innovations, constantly finding problems, solving problems, and creating new types that are more suitable for the company. In this article, through the case of how IBM built its learning team, we analyze the challenges IBM has faced and how IBM can solve these problems. Case studies can prove the correctness of the theory. This study is based on the path of IBM's team construction, trying to come up with solutions to problems facing the company. Firstly, introduce the current situation and analyze the challenges the company has faced, then give solutions to the problems in specific situations. There is no common structure that adapts to all organizations, every company should choose the structure that fits its strategy and environment.
Cultural Identity of Malaysian Chinese language education Formed under the Influence of Two-Way Institutional Changes in Contrasting Perspectives, 1950s - 1980s
Authors: Liu Mingxu
Published: April 2024

Malaysia is the Southeast Asian country with the most complete retention of Chinese language education after independence. In the face of the nationalist policies after the Second World War, why is Malaysian Chinese language education unique from other Southeast Asian countries? With such a question, this paper intercepts the development of Chinese language education in Malaysia and the Philippines during the early period of independence of Southeast Asian countries in the 1950s - 1980s, by comparing and combining the theory of two-way institutional change. It is found that there existed a Chinese education organization in Malaysia during this period that was able to compete with the government's nationalistic policy, thus under the two-way game movement of top-down institutional change by the government and bottom-up institutional change by the Chinese education organization, the survival of Chinese schools and national cultural identity became possible. This will serve as a reference for the construction and development of language schools in foreign countries and the maintenance of national cultural identity.
PEARL-21: SIX ROWED, HIGH YIELDING, HEAT STRESS RESISTANT, AND EARLY MATURING BARLEY CULTIVAR
Authors: AHMAD J , AHSAN A , MAKHDOOM M , SHAMIM S , GULNAZ S , OWAIS M , ASGHAR S , MAHMOOD A , RIAZ M , SALEEM M
Published: April 2024

Pearl-21, an early maturing barley cultivar that was developed keeping in view the fluctuating climatic scenarios as drought stress is severely impairing the yield of crops in Pakistan. The exquisite genotypes were received from the International Center for Agricultural Research in the Dry Areas (ICARDA), Lebanon. The superior line was screened out from the international barley segregating population received from ICARDA. It was evaluated under code B-14035 in station yield trails for two years (2014-15 & 2015-16). It excelled by 15.26% and 7.38% in provincial barley yield trials during 2017-18 and 18.77% and 10.18% in national barley yield trials during 2018-19 in contrast to commercial checks Haider-93 and Sultan-17, respectively over four locations. It also presented encouraging results in rainfed yield trials. Pathological studies depicted that the proposed cultivar had exceptional resistance against rust diseases. Pearl-21 has plant height ranging from 95-99 cm with semi-erect growth habit both at the seedling and booting stage. It has a high tillering trend (140 productive tillers per meter).  It took only 99-101 days to head while, 123-130 days for maturity.  It bears 60-70 seeds per ear and has 34-38g thousand-grain weight. The prominent features it encompasses are drought and lodging tolerance and short duration. Due to encouraging steady performance for better grain yield, resistance against rusts, and quality Punjab Seed Council approved it in 2021 with the name “Pearl-21” for general cultivation in Punjab, Pakistan.
ADAPTOGENIC EFFECTS OF PANAX GINSENG PLANT EXTRACT ON IMMUNE MODULATION IN LAYERS AGAINST SALMONELLA ENTERITIDIS
Authors: TAIMOOR M , NOOR H , YASMIN S , USMAN M , ASHRAF D , HUSSAIN D , IQBAL S , HASAN W , ZAFAR N , AJAZ R
Published: April 2024

Panax ginseng, a traditional medicinal herb known for its adaptogenic properties, has garnered significant attention for its potential role in immune modulation and disease prevention. In this study, we investigate the adaptogenic effects of Panax ginseng on immune modulation in layers against Salmonella Enteritidis.  This randomized control trial was conducted at Zarrar Shaheed Road, Lahore Cantt from January 2023 to October 2023. A total of 450 laying hens were included in this study. The laying hens were randomly assigned to different experimental groups to ensure unbiased representation and minimize confounding variables. The laying hens were separated into several experimental groups, including a benchmark group and one or more treatment groups receiving Panax ginseng supplementation. A total of 450 laying hens were included in the study, divided into five experimental groups: a control group (n = 90) and four treatment groups receiving varying doses of Panax ginseng supplementation (n = 90 each). Compared to the control group, hens receiving low, medium, and high portions of ginseng displayed elevated degrees of IgG and IgM antibodies. Specifically, the high-portion ginseng group demonstrated the most noteworthy mean values for both IgG (75 ± 18) and IgM (50 ± 12), indicating a vigorous invulnerable reaction. It is concluded that supplementation with Panax ginseng holds promise as a natural intervention for enhancing immune modulation and reducing pathogen load in laying hens challenged with Salmonella Enteritidis. Ginseng may serve as a valuable adjunct therapy in poultry production to mitigate infectious diseases and improve overall health outcomes.
Restructuring of a Cross-border Group in German StaRUG Proceedings
Authors: Madaus Stephan
Published: April 2024

Case note on AG Berlin Charlottenburg, 4.1.2024, NZI 2024, 193.
This case note discusses the restructuring proceedings of Spark Networks SE under the German StaRUG. The plan aimed to financially reorganise the company, primarily its foreign law-governed debt and equity structure. The plan included an equity wipeout of existing shareholders, enabling one of the major creditors to assume control of the company through a debt-for-equity swap.
 
Notably, the Spark Networks deliberately opted for a StaRUG proceeding over alternative options. This provided the Berlin restructuring court with an opportunity to address contentious legal issues stemming from the relatively new StaRUG legislation, particularly concerning company valuation and the fair distribution of the company’s value post-restructuring among plan stakeholders.
 
Spark Networks' StaRUG proceedings received recognition as a foreign main proceeding under 11 U.S.C. § 101(23), paving the way for recognition of the plan under the U.S. Chapter 15 proceedings. Spark Networks' plan marks the first ever cross-border restructuring under the German StaRUG and U.S. Chapter 15.
'Neem mijn ei, eet ervan en vergeet mij niet'
Authors: De Koning Deborah , Bosman Frank
Published: April 2024

This article analyzes Christian liturgical elements in the performance Herinner ons [Remember us] as a case study to illustrate the relevance of interperformativity and intertextuality in contemporary climate performance art. The theatrical farewell ceremony, staged by Gouden Haas in 2023, invites the audience to become part of an inclusive ecological community. This invitation incorporates various Christian liturgical elements adapted for the occasion, capitalizing on the ritual repertoire of existing (religious) traditions modified to address the current theme of the climate crisis. Using Herinner ons as a case study, this article argues that intertextuality and interperformativity are relevant in the process of meaning-making prompted by the current climate crisis. In this process, existing liturgical and ritual practices undergo transformation, acquiring new forms and meanings in response to the challenges posed by the climate crisis.
Research on the Network Communication Value and Strategies of Chinese Traditional Festival Culture
Authors: Wang Xiaoyang
Published: April 2024

In the contemporary context of globalization and digitization, the communication of Chinese traditional festival culture not only involves the inheritance and promotion of culture but also pertains to the cultural identity and self-confidence of the Chinese nation. Starting from the perspective of the values conveyed, this paper emphasizes the role of traditional festival culture in strengthening the shaping of social ideology, maintaining a balance between the local and global aspects of culture, and highlighting its significance in the dialectical interaction with modern technology in the era of the internet. Subsequently, the paper proposes strategies for innovating content, utilizing advanced technology, enhancing interaction with audiences, and promoting cross-disciplinary integration to effectively propagate Chinese traditional festival culture in the online environment. Simultaneously, considering the impact of social transformation and external cultural influences, this study systematically analyzes potential challenges in the communication process and puts forth corresponding measures to promote the construction of cultural self-confidence in China through the dissemination of traditional festival culture.
Legislation Issues on the Invasion of Alien Species Through Ballast Water in Ships
Authors: Cai Qiongyan
Published: April 2024

The issue of alien species invasion caused by ballast water from ships has been recognized by the Global Environmental Fund as one of the four major threats to the oceans. As a major maritime nation, China is also confronted with the same problem. This paper outlines the hazards of alien species invasion through ballast water and analyzes the current legislation status and shortcomings of ballast water in Chinese ships. It proposes legislative strategies, including clearly defining legislative purposes, enacting specialized laws, and establishing a coordinated regulatory system, aiming to provide assistance to legislation and practices in China regarding the invasion of alien species through ballast water.
Development Problems and New Paths of Small and Medium-Sized Enterprises under the Background of Digital Economy
Authors: Huang Xiaoyue
Published: April 2024

This research explores the transformative impact of the digital economy on small and medium-sized enterprises (SMEs) within the global landscape. In response to the digitalization of the economy, SMEs face both opportunities and challenges that significantly shape their development. The study delves into the positive impact of the digital economy on SMEs, emphasizing the role of internet-based technologies in expanding market access, breaking down trade barriers, and restructuring supply chains. However, it also highlights cybersecurity challenges that SMEs encounter, particularly in the context of increased digitalization and the COVID-19 pandemic. The article further investigates how the digital economy fosters innovation for SMEs, enabling them to contribute significantly to radical advancements and non-technological innovation. The research underscores the symbiotic relationship between digital technologies and SMEs' innovative capabilities, emphasizing their role as catalysts for economic growth. Additionally, the study explores how the digital economy helps SMEs optimize their cost structures, achieve revenue growth, and gain access to new markets through digitalization. The article provides a comprehensive analysis of the multifaceted relationship between SMEs and the digital economy, drawing perspectives from market dynamics, cybersecurity challenges, innovation landscapes, and financial optimization. The findings contribute valuable insights for policymakers, business leaders, and stakeholders, advocating for enhanced cybersecurity measures, digital technology adoption, and strategic innovation to foster a resilient and thriving ecosystem for SMEs in the digital age. The article concludes with recommendations for bridging the digital divide, enhancing cybersecurity measures, and promoting digital transformation among SMEs in an adaptive manner.
Enhancing Visual and Advertising Design: Insights and Strategies for Marketers
Authors: Wang Yidan
Published: April 2024

This paper explores the pivotal role of visual and advertising design in contemporary marketing strategies. Drawing upon insights from cultural sensitivity, technological integration, process optimization, and implementation strategies, the study elucidates the multifaceted nature of design considerations in driving consumer engagement and brand loyalty. Through a comprehensive analysis, this research offers practical recommendations for marketers to optimize design strategies and maximize campaign effectiveness in a dynamic and competitive marketplace.
The Characteristics of Enterprise Brand Marketing in the New Media Era
Authors: Xiao Mengyang
Published: April 2024

With the advent of the new media era, new media technology has been gradually integrated into the marketing communication strategy, and for the brand marketing of enterprises, communication development has created new opportunities to expand the new development space. In the face of various apps such as Tiktok, YouTube, Instagram, etc., which are produced under the background of new media, the brands of various enterprises have also produced new marketing and communication methods. The emergence of new media technology makes the traditional communication strategy can no longer meet the enterprise brand publicity, enterprises need to penetrate the market to achieve higher visibility must be adapted to the new development trend, change the traditional marketing model and innovation. This paper starts from the enterprise brand, analyzes the characteristics of enterprise brand marketing communication in the context of the new media era and then elaborates on a series of problems in the process of enterprise brand communication and puts forward effective measures to help the brand to innovate the marketing mode and enhance the visibility in the new media era.
Transformation and Belonging: Analyzing the Dynamics of Property Choices among Rural Migrants Transitioning to Urban Middle-Class Identities in China During the 1990s
Authors: Liao Wenjie , Yan Wenyi , Li Sizhe
Published: April 2024

This study articulates the transformative trajectory of rural migrants towards urban middle-class status in China during the notable period of the 1990s, placing a particular emphasis on the strategic significance of housing decisions within this metamorphosis. It meticulously examines the confluence of economic imperatives, social networks, and urban governance frameworks as pivotal determinants shaping the housing choices of these migrants, thereby facilitating or constraining their socio-economic mobility and integration into the urban milieu. Employing a robust qualitative methodology encompassing in-depth interviews and case studies, the research elucidates the nuanced interplay between individual agency and structural impediments in the pursuit of urban middle-class identity. This scholarly inquiry not only unveils the complex dynamics of social stratification and urbanization but also enriches the discourse on the socio-political implications of migration and housing policy in the context of China's rapid urban transformation. Through this lens, the study contributes to a more sophisticated understanding of the processes underpinning social identity formation and the reconfiguration of urban landscapes in developing economies.
Language, Identity, and Well-being: Counseling Considerations for Chinese International Students
Authors: Xu Zhenchun
Published: April 2024

This paper examines the intersection of language, identity, and well-being among Chinese international students, with a focus on counseling considerations. The unique experiences and challenges faced by Chinese international students in navigating linguistic, cultural, and psychological dimensions are explored within the context of higher education. Drawing upon a review of existing literature and empirical research, this study investigates the impact of language barriers, cultural identity, and acculturation processes on the well-being of Chinese international students. Furthermore, the paper discusses the role of counseling in addressing the mental health needs of this population, considering the factors that influence help-seeking behaviors and counseling outcomes. This paper offers insights into effective counseling approaches tailored to support the linguistic, cultural, and psychological well-being of Chinese international students in U.S. higher education settings. Recommendations for counseling practice, policy development, and future research are provided to enhance the capacity of counseling services to address the diverse needs of Chinese international students and promote their holistic development and academic success.
Research on Changes in the Female Image in Chinese Crime Films from 2013 to 2023
Authors: Chen Hongyu
Published: April 2024

Crime film is an indispensable branch and an important part of the film genre. In the past decade, the female image in Chinese crime films has changed and achieved obvious breakthroughs. The single portrayal of female characters in crime movies has changed, and strong, independent, and even vicious female characters are created while the stereotype of "weak" is discarded. In addition, as an essential existence, these female characters assume the role of driving the plot forward and reversing its direction. This paper analyze the portrayal of female images in Chinese crime films shot or released in 2013 to 2023, and on the basis of analysis, explores and discovers the mode of transformation of females roles, shortcomings and future direction. Adopting the case studies and theoretical analysis, this paper analyzes different female characters in the movie, and discusses the type of contemporary female roles and the social meanings and connotations they imply. Moreover, it uses the comparative argumentation and historical analysis to compare female roles at home and abroad and different years, so as to achieve a revelation of the future female characterization in film.
Research on Li Shangyin Outside Mainland China Since 2010
Authors: Yu Xiaohan
Published: April 2024

In the last decade, research on Li Shangyin's poetry outside mainland China has notably shifted away from the traditional biographical interpretation method of "knowing the authors life and analyzing the work." A select few of these papers critically scrutinize the historical facts associated with Li Shangyin, unveiling fallacies in past biographical narratives and challenging the veracity of certain deeds. The majority of recent articles take a departure from the biographical approach, choosing instead to delve directly into the imagery, poetic artistic conception, and writing skills inherent in the text. These article provide in-depth analysis of the meaning and use of language, vocabulary and literary allusion. In some of them, emphasis is placed on the emotional and aesthetic value of Li Shangyin's poetry, with some scholars even regarding its "incomprehensibility" as an achievement rather than a shortcoming. In general, "what does the text of poetry express" has become an more and more important question.
From Imagination to Abstract Analysis: How Natural Language Enhances Spatial Intelligence Through Enhancing Abstract Reasoning and Spatial Rotational Ability
Authors: Yuan Zhuohao
Published: April 2024

Spatial intelligence is traditionally conceptualized within the IQ framework as innate and unaffected by experiential factors; it encompasses two primary faculties: abstract reasoning and spatial rotational ability. Contemporary evidence challenges this notion, positing that language, an acquired experiential factor, coherently and systematically augments these two capabilities. Specifically, language encoding and verbalization shift abstract reasoning from a primarily habitual process to a state that is distinctly more abstract and analytical. In parallel, relational language descriptors (e.g., above, below) aid in transitioning spatial rotational ability from a primarily imaginative domain to an abstract, analytical one. While previous studies have shown languages influence on discrete faculties in spatial intelligence separately, a comprehensive understanding of its systematic enhancement remains elusive. This paper attempts to bridge this gap, proposing that IQ determinants are not innate. Moreover, this paper shows that language uniformly and methodically enhances all facets of spatial intelligence through the same medium (transformation to an abstract-analytical task space) and that this task space proves more productive than its imaginative or habitual counterparts.
A Comparative Study of The Palace of Versailles and Imperial Garden Yuanmingyuan
Authors: Lin Xiwen
Published: April 2024

The Palace of Versailles was constructed in the enchanting city of Paris, while the majestic Yuanmingyuan was erected in the imperial capital of Beijing. Built during the same era, they serve as splendid exemplars of Western and Eastern royal gardens and architectural marvels respectively. The purpose of this paper is to compare the Palace of Versailles and the Imperial Garden Yuanmingyuan, two historic royal palaces, and discuss the differences in their construction background, planning layout, architectural style and garden features. Because of the disparity in the personalities of the two emperors, the palace possesses its own distinctive attributes. The Palace of Versailles is famous for its magnificent architecture and French gardens, which demonstrated the power and luxury of Louis XIV; the Yuanmingyuan, on the other hand, is famous for its unique Chinese garden style and exquisite architectural complex, which reflects Emperor Kangxis love and pursuit of traditional Chinese culture. By comparing the two palaces, we can better understand the differences in architecture and garden design across diverse cultural backgrounds, as well as their profound impact on architecture styles, landscaping techniques and cultural heritage.
Exploring the Impact of ChatGPT on Educational Outcomes in Beijing High Schools
Authors: Hu Xueling
Published: April 2024

As technology continues to advance rapidly, its integration into education has become a focal point for researchers and educators worldwide. In particular, the emergence of artificial intelligence (AI) tools like ChatGPT presents a promising avenue for transforming traditional teaching methods and enhancing student learning experiences. The findings of this study demonstrate that the integration of ChatGPT into Beijing high school classrooms significantly enhances the learning environment. Through its interactive nature, ChatGPT fosters greater engagement among students, leading to improved educational outcomes. Moreover, the study highlights the potential of ChatGPT to personalize learning experiences, catering to individual student needs and preferences. While the findings highlight ChatGPT's transformative potential in high school education, they also emphasize the need to address related challenges. Ethical concerns, such as data privacy and algorithmic bias, demand careful consideration. Moreover, to prevent an over-reliance on technology, a balanced curriculum integration is crucial. This research adds to the literature on AI's educational integration, offering evidence of ChatGPT's impact and guiding educators, policymakers, and stakeholders in navigating AI's classroom opportunities and challenges. It underlines the importance of continuous research and collaboration to fully leverage AI in education, preparing students for future challenges.
Enhancing English Language Review Sessions with Concept Mapping: A Junior Middle School Study
Authors: Guo Yeqin
Published: April 2024

This study delves into the effectiveness of concept mapping as a pedagogical tool in the context of junior middle school English education. It contrasts the traditional review methods commonly employed in the classroom with innovative, visual learning strategies, specifically focusing on the use of concept maps. Through a carefully structured quasi- experimental design, the research was conducted across two parallel classes, enabling a controlled comparison between traditional teaching methodologies and the concept mapping approach. The primary aim was to assess the impact of concept mapping on students' academic performance, particularly in areas such as vocabulary acquisition, grammar understanding, and text comprehension skills. Additionally, the study sought to evaluate how concept mapping influences student engagement and enthusiasm for learning English. The findings from this research are quite revealing, demonstrating that students exposed to concept mapping showed significant improvements not only in their academic performance but also in their overall engagement with the learning material. These improvements were observed across multiple dimensions of language learning, including enhanced vocabulary retention, a deeper understanding of grammatical structures, and improved ability to comprehend and analyze texts. Such outcomes suggest that concept mapping, as a visual learning tool, can play a transformative role in educational practices, especially in the context of language learning. By leveraging the visual and interactive nature of concept maps, educators can create more dynamic and effective review sessions. This approach not only facilitates a deeper understanding of the material but also promotes greater retention of the English language among junior middle school students. The study underscores the potential of integrating visual learning strategies into traditional educational paradigms, offering a compelling case for the adoption of concept mapping as a standard practice in English language teaching and learning.