bluuebunny/crossref_metadata_2025 huggingface dataset:
Simulation of atomic motion by random shift of transition frequencies in the method of coupled dipoles
Authors: Ammosov A. P. , Voloshin G. V. , Fofanov Ya. A. , Sokolov I. M.
Published: January 2025

We study the influence of atomic motion on the optical properties of atomic ensembles cooled in special laser traps. We analyze the possibility to simulate the continuous displacement of atoms within the framework of motionless coupled dipoles method, in which slow motion is modeled, firstly, by averaging over their random spatial distribution, and, secondly, by introducing a random shift of their frequencies, simulating Doppler effects. A direct comparison of the results obtained for moving atoms with the model ones revealed a very limited range of applicability of the latter.
Optical dynamics of a supercrystal of V-type quantum emitters: effects of the electronic states' dephasing
Authors: Bayramdurdyev D. Ya. , Malikov R. F.
Published: January 2025

A theoretical study of the optical response of a two-dimensional supercrystal (monolayer) of quantum emitters with a doublet in the excited state to the action of a continuous external field has been carried out, considering the dephasing of the electronic states of the system. The secondary field acting on the V-emitter from other V-emitters of the system forms their nonlinearity and provides internal positive feedback, which leads to bistability, periodic and aperiodic auto-oscillations and including chaotic behavior. In the presence of dephasing, the multistability of the optical response is preserved. Phase relaxation leads to a change in the scenario of the system dynamics from chaos to periodic oscillations of the field amplitude, i. e., to a “chaos — limit cycle” bifurcation, a decrease in the reflectivity of the monolayer in linear and nonlinear modes.
Atom-photon cluster in nonlinear and quantum optics
Authors: Basharov A. M.
Published: January 2025

We described the constructed models of radiative quantum systems analogous of multiphoton and Raman resonances of classical field quanta on an atomic system with the participation of resonator mode quanta. A distinctive feature of the models is the possibility to describe an atomic ensemble and quanta using either the generators of polynomial algebra or the two-mode Jordan-Schwinger representation of the su(2) algebra, that could point to atomic-photon and/or photon clusters. The algebras are arising that are mathematically insoluble, in contrast to the Heisenberg — Weyl algebra, which makes it possible to implement and observe fundamental effects of coherent nonlinear optics, such as photon echo, optical nutation, and superradiance in ensembles of the described clusters.
Deactivation of triplet states of the metalloporphyrins by molecular oxygen
Authors: Starukhin A. S. , Ilyin A. Yu. , Pavich T. A.
Published: January 2025

The values of the phosphorescence decay time of the metalloporphyrins upon selective excitation into the absorption bands and the atmospheric concentration of molecular oxygen in solution has been recorded at 293 K. It was demonstrated that the decay time of triplet states depends on the polarity of the solvents, as well as on the wavelength of the excitation.
Fluorescent research of antibiotic phototransformation in aqueous solution
Authors: Bezlepkina N. P. , Tchaikovskaya O. N. , Bocharnikova E. N.
Published: January 2025

We presented a spectral-luminescent study of the sulfaguanidine phototransformation in aqueous solution under the action of ultraviolet lamp OUVb-04 (180—275 nm), KrCl (222 nm), XeBr (282 nm) and XeCl (308 nm) excilamps. An analysis of the conversion of sulfaguanidine in water shows that, under the action of XeBr excilamp radiation, the efficiency of sulfaguanidine phototransformation in water is comparable to the decrease upon excitation of OUVb-04, but higher than upon irradiation with KrCl or XeCl excilamps. The maximum loss for sulfaguanidine is 99 % without the introduction of additional oxidizing agents. After irradiation, several photoproducts of various nature were recorded.
Ground station efficiency for quantum communications
Authors: Barbyshev K. A. , Duplinsky A. V. , Khmelev A. V. , Kurochkin V. L.
Published: January 2025

We investigated the possibility of practical implementation of a quantum communication link for encryption key distribution between a Micius satellite and a mobile ground optical station. Thanks to theoretical estimation numerical values of the main parameters of such a communication link are obtained: total loss, key generation rate and secret key length, as well as quantum bit error rate.
Photoluminescence with quasi-white spectrum in LiF-UO2 crystals with color centers
Authors: Shchepina L. I. , Ivanov N. A. , Erofeeva V. A. , Ruzhnikov L. I.
Published: January 2025

We study of spectral characteristics of LiF-UO2 crystals with radiation induced color centers and their stability under action of emission of blue light emitting diode. The luminescence band with bandwidth 500—750 nm was observed upon excitation by blue light emitting diode emission. This indicates the possibility of using LiF crystals, containing uranium and radiation induced color centers (F2, F3+), as a phosphor, that possesses high stability due to special radiation treatment, for white light sources.
Taxonomic composition of the Hauterivian bryozoan assemblage in the environs of Gunib village (Dagestan)
Authors: Koromyslova A. V. , Gavrilov Yu. O.
Published: January 2025

The Lower Cretaceous bryozoan assemblage in the environs of Gunib village in Dagestan is for the first time described. The studied section is located in the zone of development of the Gapshima Formation (Hauterivian) deposits. The bryozoan assemblage is characterized by high taxonomic diversity and includes 32 taxa from four suborders of order Cyclostomata: Tubuliporina (24 taxa), Cancellata (1 taxon), Articulina (1 taxon) и Cerioporina (6 taxa). Due to the poor preservation of the colonies, most taxa are defined in open nomenclature; therefore, the true diversity of cyclostomes in the study area is not fully reflected. The assemblage includes the taxa that have the similarities to bryozoans previously described from different levels from Valanginian to Barremian of Switzerland and France and, partly, from the lower Hauterivian of Germany (Mecynoecia icaunensis (d’Orbigny), Mesenteripora marginata (d’Orbigny), M. reticulata (d’Orbigny), Poriceata ardescensis Walter, Apsendesia neocomiensis d’Orbigny, Diplocava biformis (Roemer), “Heteropora” arborea Koch et Dunker, and Elea periallos Taylor). The main difference of the Gunib assemblage from the Valanginian–Hauterivian assemblage of Switzerland and France and the lower Hauterivian assemblage of Germany is in having bryozoans from the family of Eleidae, but it differs from the Barremian assemblage of France in lacking of representatives of Cheilostomata. Among the studied cyclostomes, bryozoans with erect colonies predominate, some of which were bilateral leaf-shaped, while others had thin cylindrical branches. Reticulate and massive colonies are rare, while encrusting bryozoans, which grow over erect colonies, are quite numerous.
ANALYSING TRENDS IN DEVELOPING MECHANICAL ENGINEERING INDUSTRY OF UKRAINE IN THE CONTEXT OF ENSURING ENERGY SECURITY
Authors: MYKOLIUK O. , BOBROVNYK V. ,   Khmelnytskyi National University
Published: January 2025

The article justifies the need to strengthen mechanical engineering industry, which indicates the development of the
country’s economy and shows the high level of innovative and technological development, as well as the fifth or sixth wave of
innovation in the country. It is proved that the financial and economic crisis has caused negative developments in the global
economy. This has led to great reductions in economic activity and international trade and, consequently, a decline in the economic
development of countries. Such extensive development in the global economy has inevitably affected the Ukrainian economy. It is
confirmed that the economic growth of Ukraine depends on the level of energy provision, the energy efficiency potential and the
level of their use in the branches of the national economy. The article also highlights the need to discover ways to ensure the
state’s energy security and realize its own energy potential. It outlines the main problems of the Ukrainian mechanical engineering,
whose possibilities are limited by the absence of the domestic market, export support instruments and low competitiveness in
foreign markets. It emphasizes the need to form the basis of energy efficiency in the system of innovative projects, whose
effectiveness can be realized through a system of five indicators, which belong to the following components: economic, budgetary,
energy, environmental and social. It reveals the prospects of producing high-tech products under the conditions of full reequipment and modernization of production capacities, as well as applying modern energy efficient technologies. The article
suggests that the described task can be solved by introducing energy-saving technologies, economical energy consumption and by
implementing measures aimed at promoting energy efficiency policy in order to encourage the effective use of fuel and energy
resources. Accordingly, such a position will contribute to forming an energy-saving type of public consciousness and using energy
conservation as a resource for developing and forming an efficient energy market, as well as ensuring energy security of both
industry and the state.
GENDER ASPECTS OF LEADERSHIP IN THE FIELD OF MANAGEMENT
Authors: KOSTYUK I. , STADNYK V. ,   Khmelnytskyi National University
Published: January 2025

The article is dedicated to the analysis of the main problems of gender discrimination of women's professional opportunities as leaders in modern conditions development of society. As you know, one of the main directions of society's development today is the process of equalizing the rights and professional opportunities of men and women in different spheres of activity, in particular in management practice. This tendency attracts more and more attention of various scholars and predetermines their enhanced research of gender aspects of leadership in management. So today we can distinguish three groups of key theories of research gender issues of leadership: the dominance of gender factor over the leader, the dominance of a leadership factor over gender and theories in which both aspects are considered equivalents. According to the results of the analysis of these theories, it was determined that gender stereotypes are the main causes of gender asymmetry. Moreover, in the course of further research another factor is outlined limiting women's professional opportunities – gender segregation of the labour market, which is horizontal and vertical. And systematized the differences of qualities, professional self-determination and management styles, which are typical for men and women leaders, characterized the main informal roles of women in the men's business world.
ECONOMIC SECURITY: ESSENCE, REASONS AND TOOLS FOR RISK MINIMISATION IN A CONTEXT OF CONSTANT DEVELOPMENT OF PROCESSING INDUSTRY
Authors: STADNYK V. , SOKOLIUK G. , YOKHNA V. ,   Khmelnytskyi National University
Published: January 2025

The problem of maintaining the economic security of domestic processing enterprises during realisation of strategic goals
is actualised. Main features of different types of development are shown. Among them the features of constant development are
pointed out. It is noted that maintaining constant development stability of processing enterprises requires systematic innovational
renewal of production system. Basing on the results of comparative analysis between dynamics of profitability of operational activity
of agricultural enterprises and processing enterprises of food industry the conclusion is made about considerable influence of
resource suppliers on economic results of processing enterprises. It is reasoned that it serves as main demotivator for investing in
development of processing enterprises because it does not provide the acceptable level of economic return. Basing on the analysis
of factors that influence on the ability of an enterprise to maintain positive development dynamics it is proven that the treatment of
definition “economic security of an enterprise” from the perspective of dynamic approach and economic performance is expedient.
It is noted that it gives reasons to choose the Balanced Score Card approach as a tool for minimising the influence of risk factors
and maintaining the acceptable level of economic security of an enterprise during strategic goals realisation. The necessity of
attracting main stakeholders in a process of its realisation is pointed out
SIGNS AND CHARACTERISTICS OF INVESTMENT ATTRACTIVENESS IN ACCORDANCE WITH THE TASKS OF ECONOMIC ANALYSIS
Authors: RZAEV G. , DUBIK I. ,   Khmelnytskyi National University
Published: January 2025

The purpose of the article is to summarize existing methods of assessing investment attractiveness. Outlining important aspects, features and characteristics of the level of investment attractiveness in accordance with the needs of economic analysis.
The article deals with the existing theoretical approaches to assessing the investment attractiveness of an enterprise. The main directions of the existing research are outlined. Investment attractiveness is presented as a complex of various factors. Defined as a system set of potential opportunities. Described as a set of economic and psychological characteristics of financial and economic activity of the enterprise. It is presented as an integral characteristic of individual enterprises as objects of future investment. It is considered from the perspective of the prospects of development of production. Reproduced as a set of factors and characteristics. Marked as a set of indicators that characterize the effectiveness of operation. Existing methods of estimation of investment attractiveness are investigated. The advantages of using evaluation methods in the context of researchers are determined. The disadvantages of the existing methods of estimation of investment attractiveness are outlined. Prospects for the use of assessment methods have been formed. The directions of formation of features and characteristics of investment attractiveness according to indicators are generalized. The features of evaluation of investment attractiveness in the context of researchers are revealed. The characteristics of estimation of investment attractiveness according to the tasks of analysis are determined. The proposed areas will enable a comprehensive analysis of the financial statements. The characteristics outlined will allow for the analysis of operational threats and risks. The identified features will allow for a comprehensive analysis of the effectiveness and efficiency of operation.
ANALYTICAL OPPORTUNITIES METHODOLOGY FOR ESTIMATING THE INVESTMENT ATTRACTIVENESS OF ENTERPRISES
Authors: RZAEVA T. , KOROLCHUK I. ,   Khmelnytskyi National University
Published: January 2025

The purpose of the article is to explore the existing theoretical approaches to understanding the essence of investment attractiveness of enterprises. Consider existing methods of assessing investment attractiveness. To substantiate the advanced analytical capabilities of valuation techniques and to determine their appropriateness.
The article deals with the existing theoretical approaches to understanding the assessment of investment attractiveness. The diversity of approaches to assessing investment attractiveness has been proved. Their disadvantages are outlined. The features of the direction of analytical evaluation capabilities are highlighted. The relevance of the research of assessment methods is substantiated. Methods of estimation of investment attractiveness are considered. The diversification of the existing methods of estimation of investment attractiveness is proved. The main disadvantages of the existing methods are highlighted. Emphasis is placed on limiting the ability of analysis by stages of enterprise formation. The lack of estimation of the probability of occurrence of threats of functioning is proved. The expediency of in-depth analysis of the financial statements is substantiated. The results of estimation based on the data of the previous periods are limited. The low results of the possibilities of the techniques regarding the level of investment attractiveness forecast are justified. The expediency of expanding their analytical capabilities has been proved. Separate signs of directing the analytical capabilities of assessment methods are highlighted. The urgency of highlighting the analytical capabilities of existing methods of assessing investment attractiveness has been proved. The expediency of allocation of analytical possibilities of methods is determined.
The basic components of analytical capabilities of methods are outlined. The appropriateness of the estimation with the needs of adaptability has been proved. The importance of flexibility and responsiveness is emphasized. The feasibility of assessing the level by the stages of operation is substantiated. The importance of assessing the intensity of the dynamics of financial reporting is emphasized.
FORMING AND REALIZATION OF STRATEGIES OF ENTERPRISES OF RESTAURANT ECONOMY IS IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF ECONOMY
Authors:   Khmelnytskyi National University, SOKIRNIK I.
Published: January 2025

Purpose of work is determination of features of process of forming and realization of strategies of development of establishments of restaurant business in the conditions of digital transformation of economy taking into account the results of research of existent market of restaurant services condition, in particular him regional segment.
Restaurant business is the computer-integrated sphere of entrepreneurial activity which has good potential of development even in the conditions of the limited height of economy. Enterprises which carry out activity from providing foods and drinks combine the sphere of production of foods of feed and restaurant service which differ in a variety business. The basic results of activity of subjects of market of restaurant services are analysed in the article. Certain basic directions of changes are in the modern terms of menage. It is marked that exactly changes are conditioned by digital transformation of economy is basis for the changes of strategies of development and instruments of their realization. The conducted research of the use of instruments of digital economy is in practice of activity of enterprises of regional restaurant market. Expedient changes are certain in the strategic set of enterprises of restaurant economy in the conditions of digital transformation, and perspective directions of the use of potential of digital technologies are offered in realization of strategy. It is marked that for enterprises which work at the regional market a пріорітетну role in strategy of development has a robot with clients, that foresees them deeper understanding, increase of profit yield from present clients, search of new points of co-operating with clients. The necessity of application of changes is reasonable for the business models of establishments of restaurant economy on the basis of the use of digital platforms, which will give possibility to create the new segments of market of sale of restaurant services and form the new cost of foods.
It is marked that efficiency of introduction in strategy of enterprise of digital technologies strongly depends on the simultaneous improvement of processes of management and use of modern methods of management an enterprise.
MANAGEMENT OF COSTS, PROFITS AND PRICES IN MACHINE-BUILDING ENTERPRISES: THE CHANGE IN THE PARADIGM
Authors: RYASNYKH Y. , ORLOV O. ,   Khmelnytskyi National University
Published: January 2025

The controversial problem of the distribution of fixed costs has been the subject of our research for many years. In the economic literature, textbooks, accounting standards, different methods of allocating fixed costs were proposed: in proportion to "direct wages", "materials", "revenue", "normal hours", etc. If you agree with this position, there may be several “cost”, “break-even points”, profit and profitability indicators for the same set of products. Accordingly, there can be several solutions?
In practice, most industrial enterprises use direct wages with accruals to calculate the cost of production by type of distribution. On the base of the long-term researches of the foreign and domestic practice of management of costs, profits and prices and it’s critical analysis, the new paradigm is formed. This paradigm underlies the fundamentally new marginal approach to fixed costs’ distribution, prime cost formation and break even ratio estimation. The method of non-cost pricing for machine-building enterprises is given. We are well aware that it is difficult to overcome the stereotypes that have emerged over the centuries, and that the proposal to consider price and profit as the main component of the total cost of production sounds a bit provocative, but at the same time we are confident that in the field of production production -Technical purpose, this technique has the right to life and that in the near future it is widespread.
THE INFLUENCE OF INTERNAL ENVIRONMENT FACTORS ON THE ECONOMIC SECURITY OF THE ENTERPRISE
Authors:   Khmelnytskyi National University, TSVIGUN T.
Published: January 2025

The modern external and internal environment of the enterprise is characterized by a high degree of complexity, competition and uncertainty. The main condition for a stable business is to support the company in a state of economic security, which is characterized by a significant dependence on its internal environment. The internal environment of organizations contains five factors to which they relate: the goals and objectives of the organization, its structure, technology and people, who work together to achieve the goals. The internal environment of an organization should include five factors, which include: the goals and objectives of the organization, its structure, technologies and people working together to achieve the goals. The goal is chosen, developed by the person in the form of an ideal model of the state of the system in the future, the possibility of achieving which is evaluated by the person (manager), taking into account various factors. Based on the goals, the organization formulates the tasks that must be accomplished in the process of achieving the goals. In the process of achieving these goals, employees are divided or combined by types of work, forming an organizational management structure. The organizational structure of management is a logical relationship between the levels of management and the types of work performed by services or units, built in a form that is most effective in achieving the goals of the organization. The core of the organization's internal environment is technology and human resources. For many businesses, technology is a major factor in the internal environment that determines its competitive advantage. Technology is a way of converting inputs (materials, raw materials, information, etc.) into outputs (products, services). The role of the person in the organization is determined by ability, inclination, giftedness, education, qualification, needs, perception, behaviour, attitude to work, personal position, understanding of values, environment (composition of the group to which they belong), presence of leadership qualities, etc. All internal factors of the organization are interrelated. Changing one way or another affects everyone else.
INCREASING THE LEVEL OF EDUCATIONAL COMPONENT OF LABOUR ENTERPRISES UNDER EUROPEAN INTEGRATION
Authors:   Khmelnytskyi National University, КHARUN O.
Published: January 2025

The purpose of the article is to analyse the current state and determine the prospects for increasing the level of educational component of the labour potential of enterprises under the conditions of European integration. The article defines the nature and qualitative characteristics of the labour potential of enterprises (physiological, social and intellectual). It is established that the most significant characteristic of the quality of labour potential is the intellectual component, and the basis of knowledge is education. The content, purpose, structure and principles of education have been disclosed. It is argued that the high level of education of employees provides the opportunity to use in the production of new equipment, technology, new forms of organization of the production process, development of production of new types of products. It is determined that without the reproduction and expansion of the educational potential of each person it is impossible to achieve the effectiveness of all socio-economic and spiritual processes of society. The relation between higher education, its quality and professional training of workers in the world and in Ukraine is analysed. It is determined that education exerts a rather significant influence on the formation and use of labour potential, which is manifested in the following cases: due to the increase of qualification level and education, the economically active population increases the productivity and efficiency of the economy; education exposes a person's business skills and entrepreneurship; education increases people's sensitivity to new scientific ideas and technical developments. The periodicity of professional development in Ukraine for certain branches of economy is presented. It has been found out that the level of education as one of the main components of labour potential depends on the following elements: the system and tendencies of national education development; accessibility to higher education services; quality of general and professional education; development of the system of continuous education; the relationship between the education market and the labour market, etc. There are three phases of the process of restoration of the labour potential of the enterprise in terms of its educational component. Approaches to increase the level of educational component in formation and development of labour potential of enterprises are systematized.
IMPLEMENTATION OF INNOVATIVE METHODS AND SALES TECHNOLOGIES IN THE ACTIVITY OF THE ENTERPRISE
Authors: KULESHA K. , ANDRUSHKEVYCH Z. , ОSTAPCHUK О. ,   Khmelnytskyi National University
Published: January 2025

In market conditions, an important area of business activity of enterprises is to ensure the efficiency of sales of goods. It influences such performance indicators as volume of sales of products, size of profit, profitability, market share, etc.
Successful solutions to this problem depend to some extent on the sales methods used. In theory, these issues have not yet been fully resolved. This adversely affects the application of these methods in the practical activity of enterprises. In this regard, there is a need for a more complete and reasonable disclosure of the nature of these methods and their classification.
The article presents the problems of introduction of innovative technologies in trading enterprises. Considering the purpose of the research, the necessity of commercial enterprises innovative development is grounded. The variety of innovative technologies in trade and conditions of its use are examined. The basic directions of STP in trade are revealed. Features of trade operations electronization in traditional trading and electronic trading are revealed. Further research should focus on the development of organizational and economic mechanisms for developing of innovation (innovative technologies) in trading enterprises, determination of their functions and levers.
CRITERIA FOR RECOGNITION OF FIXED ASSETS AS OBJECTS OF DEPOSITORY POLICY AT MACHINE-BUILDING ENTERPRISES OF UKRAINE
Authors: OVOD L. , VALKOVA N. ,   Khmelnytskyi National University
Published: January 2025

The article substantiates additional criteria for recognition of property, plant and equipment as accounting objects and formation of depreciation policy of machine-building enterprises. The basic concepts of determine the order of recognition of property, plant and equipment in assets of enterprises are analysed in accordance to the current legislation and to the works of scientists. It is proposed to recognize the property, plant and equipment as depreciation objects by the following criteria: belonging to an enterprise based of ownership or other legal rights; the ability to identify the object for depreciations in the context of enterprise classification groups; the number of separate items for depreciation; place of operation. The main classification of the assets of property, plant and equipment for the formation of depreciation policy at the moment of there receipt and recognition is recognized grouping by belonging to the enterprise, type of activity, participation in the production process, by purpose, direction of use and by kind of products. In addition, machine-building enterprises are proposed to group the fixed assets by existing technological processes (forging, foundry, mechanical, thermal, metal and assembly), production phases (procurement, processing, assembly), individual technological operations and the nature of their implementation, as well as types of equipment, used in a particular process, phase, or operation. Separation of various classification features is conditioned by time requirements, shows the applied value of the developed classification of groups and types of equipment for the further establishment of useful lives and methods of depreciation. It has been proved, managerial decisions regarding the selection of relevant classification features of property, plant and equipment in the formation of depreciation policy have both quantitative and qualitative impact on the main performance indicators of machine-building entities.
STRATEGIC PLANNING IN PUBLIC ADMINISTRATION BODIES
Authors: PRILEPA N. , GUZ V. ,   Khmelnytskyi National University
Published: January 2025

The article deals with the implementation of strategic planning in local government bodies. It has been investigated that strategic planning identifies the most important problems and directions for the further development of the territory, which makes it possible to take effective actions to ensure the proper level of management and to solve the main tasks of the territory. It is determined that the planning of economic and social development of the territory is carried out to justify the choice of strategy and to make certain decisions by the public authorities. However, the uncoordinated actions of local government bodies lead to certain collapses that negatively affect key aspects of the implementation and implementation of socio-economic development programs. The legal and regulatory support of the programs of socio-economic development of the territories is analysed and the possible sources of their financing are identified. An analytical study of the sequence of the process of developing a regional development strategy, which consists of five stages, was carried out, namely: preliminary planning; assessment of socio-economic and environmental status of the territory; processing of the strategy, ie the strategic document; legalization of the Strategy; creation of institutional foundations for strategy implementation. Each of the stages includes a number of activities that ensure the organization of the Strategy development process. It is concluded that strategic planning in public administration bodies at the local level is to form and implement a strategy of socio-economic development of the territory on the basis of continuous control and evaluation of the changes that occur with it. The purpose of such a system of actions is to develop the ability of territories to occupy a competitive position with respect to other competing territories and to ensure effective functioning in a changing external environment.
LEADERSHIP IN THE ENTERPRISE MANAGEMENT SYSTEM
Authors:   Khmelnytskyi National University, PRILEPA N.
Published: January 2025

The article explains the concept of leadership. It is determined that, in comparison to leadership, leadership is the process that is most focused on the emotional state of the team, the spiritual interaction of the leader and team members. There are a number of characteristics that can be a guide in the formation of effective leadership. Investigating the application of leadership in the enterprise management system, it is analysed that the more dynamic the environment in which the manager operates, the more opportunities to achieve the goals that are facing the enterprise, the more ways to develop leadership qualities of the individual and his followers. It is considered that leaders of large enterprises cannot effectively interact with all members of the team. It has been researched that a critical number is ten people for direct communication with a leader, that is, whom he can influence, inspire, direct. This is why it is so important to have a team that embraces, supports and disseminates the ideas of the leader. Such a team is an initiative, creative group. It is reasonable to create teamwork in an enterprise management system that is not just a teamwork of people united by one goal, but a collaboration based on a clear division of roles, responsibilities, coordination and effort. It is concluded that the effectiveness of the team depends on the leader (use of effective methods of influence, organization of work, coordination of efforts, resource support) and its members (responsibility, awareness of the importance of tasks, skills and efforts, culture of business communication). The article also outlines the shortcomings of teamwork. We believe that the team is formed by conservatism as a result of group thinking. The team becomes incapable of making bright, unconventional decisions, loses the ability to criticize their decisions and take the comments of others, pressures team members, and more.
MARKETING MANAGEMENT: SUMMARY, SIGNS, CHARACTERISTICS AND PROSPECTS OF DEVELOPMENT
Authors: RZAEVA T. , GALACHINSKA T. ,   Khmelnytskyi National University
Published: January 2025

The article deals with the existing theoretical approaches to understanding the essence of marketing management. Marketing management is a management activity. The purpose of the article is to study the essence of marketing management. Its features and characteristics are outlined. Its direction in the conditions of market economy is determined. Theoretical approaches to understanding the essence of the concept of marketing management are investigated. The basic features that form the understanding of the concept are outlined. The main characteristics that are formed on the basis of the concept are defined. The main features of the concept formation are: The research planes are defined and their direction is defined in the context of existing features. Activity system tool mechanism function, process, system of measures. Marketing management as an activity is related to planning, organization, control, audit. The process of formation and reproduction of demand for goods and services. Management of market activities on the principles of marketing. System, software-targeted mechanism of interaction of marketing tools. The direction of marketing management as a process is defined. Promotes adaptation of the enterprise to changes of the marketing environment. Management of structural units based on marketing is presented. Considered as a process to identify target markets. Designed to meet demand and supply in the commodity market. It is characterized by an increase in sales volumes, an increase in market share. The task is related to the production, promotion and marketing of products. The basic directions of marketing management as a set of measures are established. Complex of strategic and tactical measures. Providing lasting and comprehensive success for consumers. It is aimed at the profitability of the enterprise. Maximum profit is projected. Business conditions require the development of marketing management. Will increase sales volumes. Optimization of market structure and increase of part of the market. Will ensure profit growth.
CURRENT STATE AND PROSPECTS OF HUMAN CAPITAL DEVELOPMENT IN UKRAINE
Authors:   Khmelnytskyi National University, SHEVCHENKO D.
Published: January 2025

This article is devoted to the research of methodological principles of formation and development of qualitative characteristics of human capital in Ukraine and influence of investments on this process. The essence of the concept of "human capital" has been investigated. The main features of the formation and development of human capital were presented. It has been found out that human capital development is the main process in the creation and formation of human productive abilities by investing in specific processes of its activity. The author found that human capital can be accumulated similarly to physical or financial capital thanks to the support from the state, which will help to gain additional benefits in the world economic market, to increase profits of the country and its enterprises in the future. It is about investing in education, health care, new technologies, the environment, and more. The author of the article concludes that timely regulation by public authorities and taking appropriate measures to support the development of human capital can improve the situation, which, in the absence of positive changes, threatens the country's economic stability alongside to its national security. It is proved that human capital has become a very important factor in the development of not only society but also the economy of the state. Developed countries have long come to the conclusion that only the knowledge economy is the driving force of social and economic development. In these circumstances, well-considered and all third-party initiatives of governmental authorities are needed, which, based on existing human capital, could provide the conditions for permanent and stable economic development in the country and for the creation of a new, innovative and socially oriented model of the economy in Ukraine . The author argues that the development of human capital in general depends on many factors. Without an effective system of conservation and development of accumulated human capital from the state side, positive changes are not possible Reducing the financing of education and health care institutions does not contribute to the development of human capital in the country. In a market environment, human capital is a major tool for the growth of the Ukrainian economy, as it is generated through investment and accumulated by man for productivity and productivity throughout life.
CURRENT ISSUES OF UKRAINE'S FOREIGN TRADE POLICY IN THE MODERN CONDITIONS OF WORLD ECONOMY GLOBALIZATION
Authors:   Khmelnytskyi National University, SKYBA H.
Published: January 2025

At present, the global economy is driven by aggravation of trade conflicts and deepening global imbalances. In this regard, the role of foreign trade relations for the national economies, including the Ukrainian economy, is increasing. As the export potential of Ukraine is little known in foreign markets, scientists and economists led by the government should investigate the factors of negative and positive impact on foreign trade and determine its prospects for further development in order to boost the national economy.
The current state of development of the world economy is complex and contradictory and is formed under the influence of various processes and phenomena that make the content and orientation of globalization processes of the economy.
Depending on the entities engaged in foreign trade operations, they separate the foreign trade of the state and the foreign trade of certain entities of foreign economic activity.
Foreign trade has a beneficial effect on the economic growth of countries, which proves that countries with well-developed market institutions, a well-established mechanism for regulating foreign trade, as well as established open foreign trade policies are more successful. An important aspect to ensure favorable conditions for the foreign economic of a country is the need to formulate monetary policy and state regulation of monetary relations.
With the help of customs tariff regulation, most countries of the world solve the problem not only of the protection of the national producer and replenishment of the state budget, but also the economic security of the country.
Another method of regulating export-import operations that has been recently applied by Ukraine is non-tariff restrictions.
Foreign trade as a factor of economic development has played and plays an important role in the formation and development of national economies, whose economic, social and political importance is steadily increasing.
PROVIDING WORKERS SOCIAL PROTECTION ON THE BASIS MARKET REGULATION OF LABOR PAYMENT
Authors: VEDERNIKOV M. , BAKSALOVA O. ,   Khmelnytskyi National University
Published: January 2025

The purpose of the article is to formulate theoretical approaches, methodological and practical recommendations for ensuring social protection of workers on the basis of market regulation of their remuneration. The article explores the problem of social protection of workers directly in the sphere of production by taking into account the cost of their labor and real labor contribution to the overall results of collective labor in the system of regulation of remuneration. The author's approach to determining wages on a market basis is proposed, which provides an expanded reproduction of the labor force of workers and their family members. Market regulation of remuneration is the most effective way of social protection for workers. It eliminates income-based social dependency and provides social protection for workers depending on their ability to work. The proposed technology of realization of dependence between the results of work of the worker and the price of his labor force, on the one hand, and the size of the corresponding salary, on the other, contributes to the fullest disclosure of the labor potential of workers and the achievement of each of them their maximum result. Accordingly, the size of wages is increasing, which enables every worker to maintain the necessary and dignified standard of living for their efficient work. Modern approaches to the remuneration of workers are such that they do not ensure the realization of the main principle of social protection - giving each worker the fullest possible realization of his or her labor potential and receiving wages in accordance with their ability to work and real labor contribution to the overall results of collective labor. The author's proposed approach to providing social protection for workers is based on the introduction of market-based approaches to regulating their remuneration in real economic practice. This is achieved by determining for each worker, first, the personal volume of normative workload, which corresponds to his ability to perform the operation, work or complex of work entrusted to him, and secondly, the establishment of personal earnings based on the cost of his labor and the achieved results of work. Together with other organizational and economic measures to motivate work and increase the incentive role of wages, this will ensure adequate reproduction of labor resources of workers and their social protection is sufficiently reliable.
Strengthening Pharmacists' Knowledge in Phytopharmaceutical Services with Information System Support Through the Health Belief Model Approach in Semarang City
Authors: Suwarni Sri , Alfarizi Gilang Rizki , Setyaningrum Pertiwi , Atmodjo Timmy Gondo
Published: January 2025

Improving the degree of public health can be done by using phytopharmaceutical preparations for preventive or curative purposes. The government's efforts to increase the use of phytopharmacology have been vigorous with the issuance of regulations and programs. The success of the program requires the capability of pharmacists to educate the public on the use of phytopharmacology. The reality is that the development of phytopharmacology has not been accessed easily, the emergence of new products has not been widely recognized due to the lack of information media which causes pharmacists to lack the knowledge to recommend phytopharmaceutical preparations. The development of technology allows quick access to information about phytopharmacology. The purpose of the study was to measure the strengthening of pharmacists' knowledge in the service of phytopharmaceutical preparations with the support of the Sifita information system using the health belief model method in Semarang City.Experimental research design, quantitative data. The treatment provided was phytomedicine information system support. The population is pharmacists practicing in pharmaceutical service facilities in Semarang City as many as 801, the sample calculated by the Slovin formula was 268, purposive sampling technique. The instrument is a valid and reliable questionnaire sheet to reveal capabilities and behavior with the Mann Whitney U test. Research results p value = 0.00 <0.05 means that there is a significant difference in knowledge before and after using the SIFITA Information System with six HBM constructs namely vulnerability, severity, benefits, barriers, perceived confidence and cues to action provide strengthening of pharmacist knowledge in phytomedicine services in Semarang City.
Deteksi Pengaruh Fraud Hexagon Terhadap Kecurangan Laporan Keuangan (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2018-2022)
Authors: Oktavian Rizky
Published: January 2025

Fraud merupakan perbuatan mengambil hak orang lain dimana laporan keuangan dalam menyajikan informasi menjadi tidak diterapkan dalam pengambilan keputusan. Teori fraud terakhir dikemukakan dan dikembangkan oleh Vousinas pada tahun 2019 yaitu fraud hexagon. Penelitian ini bertujuan untuk menganalisis pengaruh financial stability, personal financial need, external pressure,financial target, capability, rasio total akrual, nature of industry, effective monitoring, collusion, dan arrogance terhadap kecurangan laporan keuangan. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan perusahaan periode tahun 2018-2022. Populasi dalam penelitian ini adalah perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia pada tahun 2018-2022. Penentuan sampel dalam penelitian ini menggunakan teknik purposive sample. Metode analisis data yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa financial stability berpengaruh positif signifikan dan external pressure berpengaruh negatif signifikan terhadap kecurangan laporan keuangan. Sedangkan personal financial need, financial target, capability, rasio total akrual, nature of industry, effective monitoring, collusion, dan arrogance tidak berpengaruh terhadap kecurangan laporan keuangan. Selain itu, financial stability, personal financial need, external pressure, financial target, capability, rasio total akrual, nature of industry, effective monitoring, collusion, dan arrogance berpengaruh signifikan secara simultan terhadap kecurangan laporan keuangan.