bluuebunny/crossref_metadata_2025 huggingface dataset:
Implementacja instrumentów marketingu internetowego na polskim rynku piwa
Authors: Andrzejewska Patrycja , Firlej Krzysztof
Published: October 2024

Rozwój rynku reklamy, jako jednego z pięciu głównych narzędzi informacyjnych dla społeczeństwa oraz rosnący udział wydatków na marketing internetowy wskazały potrzebę przyjrzenia się tej problematyce. Na przełomie wieków zaobserwowano znaczący rozwój narzędzi marketingu w sieci oraz wzrost możliwości ich wykorzystania przez polskie marki. Znamiennym przykładem jest sytuacja, która ma miejsce w branży browarniczej i gdzie nakłady na reklamę są wyjątkowo wysokie. Jako główny cel badawczy wskazano opracowanie analizy stopnia wykorzystania instrumentów marketingu internetowego przez przedsiębiorstwa branży browarniczej i rynku piwa. Metodą badawczą była analiza porównawcza wybranych narzędzi marketingu internetowego przez trzy spółki, które odgrywają najważniejszą rolę na rynku – Kompanię Piwowarską S.A w Poznaniu, Grupę Żywiec S.A. w Żywcu i Carlsberg Polska Sp. z o.o. w Warszawie. W przeprowadzonej analizie zbadano trzy instrumenty marketingu występujące w Internecie: strony internetowe, profile w serwisie społecznościowym Facebook oraz kanały w serwisie video Youtube. Wybrane narzędzia poddane zostały ocenie przy pomocy niezbędnych kryteriów, umożliwiających dokonanie porównania. Wynikiem przeprowadzonych badań było określenie aktualnej sytuacji branży browarniczej na podstawie wniosków wynikających z przeprowadzonego badania.
Prosument w opiniach polskich konsumentów
Authors: Bobola Agnieszka
Published: October 2024

Jeszcze do niedawna konsument był biernym uczestnikiem rynku, na którego decyzję i działania w dużej mierze miały wpływ różnego rodzaju „chwyty marketingowe” realizowane przez producentów, czy handlowców. Obecnie jednak sytuacja ta zaczyna się zmieniać i konsument staje się najważniejszym interesariuszem firm, które zaczynają upatrywać źródła przewag konkurencyjnych w czynnikach pozaekonomicznych, do których bez wątpienia należą klienci i dialog z nimi. Działania te coraz częściej mają swoje odzwierciedlenie w przyjmowanych przez przedsiębiorstwa strategiach społecznie odpowiedzialnego biznesu (CSR), czy wartości ekonomiczno-społecznej (CSV). Dzisiejszy konsument bowiem nie tylko jest uczestnikiem dialogu, ale umie także stworzyć podstawy do nawiązania jego i potrafi go koordynować. Zasadne wydaje się więc nazwanie go prosumentem. Celem artykułu jest zidentyfikowanie cech charakteryzujących prosumenta w kontekście analizy literatury przedmiotu oraz wyników badań fokusowych przeprowadzonych na grupie 84 respondentów.
Analiza i ocena rynku czekolady w Polsce w latach 2005-2011 z uwzględnieniem zachowań starszych konsumentów
Authors: Brzostek Joanna , Kowrygo Barbara
Published: October 2024

Celem pracy była analiza i ocena rynku czekolady w Polsce w latach 2005-2011 ze szczególnym uwzględnieniem zachowań nabywczych i konsumpcyjnych starszych konsumentów. W pracy posłużono się wtórnymi i pierwotnymi danymi. Źródłem pierwszych danych była literatura fachowa, prasa branżowa, publikacje internetowe oraz wyniki badań budżetów gospodarstw domowych. Dane pierwotne pozyskano drogą badania ankietowego przeprowadzonego wśród uczestników Uniwersytetu Trzeciego Wieku. W pracy zwróconą uwagę na wzrost produkcji czekolady w Polsce i zaostrzenie konkurencji w sektorze, m.in. w wyniku zmian własnościowych. Zmianom tym towarzyszy zwiększenie spożycia czekolady Stwierdzono, że starsi konsumenci w swoich decyzjach zakupowych kierują się przede wszystkim smakiem czekolady, następnie przyzwyczajeniem, marką/producentem oraz ceną. Preferują gorzką czekoladę, a blisko 1/2 badanych określa siebie jako rozsądnego konsumenta. Z tych też względów ważne jest aby obok innowacyjnych wyrobów utrzymać na rynku asortyment czekolad tradycyjnych.
APPLICATION OF ACTIVITY INDICATORS IN SLOVAK AGRICULTURAL ENTERPRISES
Authors: Čierna Zuzana , Prevužňáková Jana
Published: October 2024

The article evaluates the development of selected activity indicators in period of years 2004-2011 in Slovak agricultural enterprises. The time horizon represents the period of years after the accession of the Slovak republic into the European Union. From the nature of the agricultural arises its lower activity in comparison with industry. Contrary to other activity indicators which development was worsening during the period, DSO of trade receivables has the improving trend in selected companies in comparison between year 2004 and 2011.
Rola innowacji marketingowych w działalności instytucji finansowych
Authors: Czerwiński Bogumił
Published: October 2024

W artykule przedstawiono istotę innowacji w usługach finansowych. Na podstawie danych statystycznych dokonano analizy poziomu innowacyjności instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. Szczególną uwagę zwrócono na innowacje marketingowe jako wpływające w sposób bezpośredni na działalność marketingową instytucji finansowych. Przedstawiono podstawowe kategorie innowacji marketingowych. W pracy zidentyfikowano również podstawowe grupy czynników wpływających na innowacje i związane z nimi działania marketingowe na rynku usług finansowych.
Usługa żywieniowa w strategiach produktowych przedsiębiorstw
Authors: Gazdecki Michał , Goryńska-Goldmann Elżbieta
Published: October 2024

Gastronomia to jedna z najstarszych i najbardziej rozpowszechnionych form działalności usługowej. Wraz z rozwijaniem się społeczeństw zauważa się coraz większy zakres korzystania z usług żywieniowych, tym samym sektor usług żywieniowych staje się coraz ważniejszym elementem rynku żywnościowego. Przemiany występujące na rynkach żywnościowych ujawniają się miedzy innymi w rozwoju strategii produktywnych przedsiębiorstw, w których wzrasta znaczenie usług żywieniowych. Celem artykułu jest omówienie usługi żywieniowej jako elementu strategii produktowych przedsiębiorstw. Główny nacisk położono na dwa rodzaje strategii: strategie, w których usługa żywieniowa stanowi samodzielny produkt oraz strategie, w których usługa żywieniowa elementem złożonego produktu usługowego.
Determinanty skutecznej reklamy medialnej
Authors: Jaska Ewa
Published: October 2024

Sposoby komunikowania się przedsiębiorstw z otoczeniem społeczno-rynkowym podlegają ustawicznym zmianom. Jednym z wymiarów strategii komunikacyjnej przedsiębiorstwa jest polityka reklamowa. W artykule podjęto próbę zdefiniowania czynników, które wpływają na wybór określonego rodzaju reklamy medialnej, na przykładzie reklamy telewizyjnej i internetowej. W pierwszej części artykułu wskazano na zalety i wady reklamy telewizyjnej oraz internetowej, które mają decydujący wpływ na ich zastosowanie w kampaniach reklamowych oraz na środki i nośniki obu typu reklam. Rozważania teoretyczne zostały uzupełnione wynikami badań ankietowych, które przeprowadzono w pierwszej połowie 2012 roku wśród osób podejmujących decyzje dotyczące polityki reklamowej i wyboru środka reklamy. Wyniki badań posłużyły pozytywnej weryfikacji założenia że wskaźniki oglądalności są tak samo ważne w przypadku reklamy telewizyjnej i internetowej, a reklama telewizyjna jest chętniej oglądana niż reklama internetowa. Nie potwierdziło się natomiast założenie, że najważniejszym czynnikiem wyboru jest koszt.
Stopień internacjonalizacji polskich przedsiębiorstw a ich efekty finansowe
Authors: Karasiewicz Grzegorz
Published: October 2024

Na podstawie badań przedsiębiorstw polskich notowanych na Giełdzie Papierów Wartościowych w Warszawie można sformułować następującą obserwację odnoszącą się do relacji internacjonalizacji i efektów finansowych: przedsiębiorstwa działające na rynkach zagranicznych mające wyższy stopień internacjonalizacji osiągają słabsze efekty finansowe niż podmioty mające niższy stopień internacjonalizacji (typ relacji M-P – liniowa negatywna).
CHALLENGES IN THE MARKETING AND BRANDING OF CLUSTERS
Authors: Koszarek Marita
Published: October 2024

Clusters have proved to be powerful engines of economic development in the European Union. Clusters and their stakeholders can derive many benefits from a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and marketing. The aim of the study, on which this paper is based, was to analyse the current branding and marketing efforts of Polish cluster initiatives and identify the main challenges that come with branding and marketing of clusters. It is discussed how clusters can use branding and marketing for strategic development purposes. The cluster specific approach to marketing tools and channels is proposed. Furthermore, cluster policy actions, reflecting the outcomes of the study, are recommended.
Metody symulacji komputerowej w badaniach marketingowych
Authors: Łatuszyńska Małgorzata , Wawrzyniak Agata
Published: October 2024

W artykule przedstawiono możliwość zastosowania symulacji komputerowej w badaniach marketingowych, ze szczególnym uwzględnieniem dwóch jej metod - dynamiki systemowej i symulacji wieloagentowej. Omówiono istotę tych metod oraz zaprezentowano główne kierunki zastosowań w dziedzinie badań marketingowych.
Life cycle cost analysis in investment projects – examination of case studies and risk mitigation with Monte Carlo simulation
Authors: Wieke Stefan
Published: October 2024

This work focuses on life cycle cost (LCC) analysis in the German natural gas infrastructure and recommends strategies to mitigate the uncertainties and risks involved using Monte Carlo simulation (MCS). It deals with the impact of input data and predicting the future development of input data on the results of the LCC analysis and discusses MCS for risk mitigation. Seven case studies for investments in Germany’s natural gas infrastructure are analyzed. In addition to the executed case studies, a case study from a scientific journal is included. The case studies were conducted between 2005 and 2015. Evaluation with real historical input data shows that the results of an LCC analysis depend on the reliability of input data and predictions on their development. The retrospective view shows that the best options are not always identified. Therefore, the results need to be validated using risk-mitigation methods, such as MCS. The executed case studies reflect the opinions of experts. This work shows how risk is mitigated through MCS while focusing on LCC analysis in the German natural gas infrastructure; however, the proposed risk mitigation with MCS can be adopted for other investment projects comprising capital expenditure (CAPEX) and operational expenditure (OPEX), for example, in construction, machines and other fields.
LGBTQ+ Supportive and Inclusive Care Practices: Survey Data From the T1D Exchange Quality Improvement Collaborative
Authors: Flores Garcia Jaquelin , Majidi Shideh , Mungmode Ann , W. Reid Mark , Demeterco-Berggen Carla , Rioles Nicole , Ochoa-Maya Margarita , M. Maahs David , J McDonough Ryan , Ebekozien Osagie , K. Raymond Jennifer , T1D Exchange Quality Improvement Collaborative the
Published: October 2024

Objective. Living with type 1 diabetes is challenging, but more barriers exist when one also identifies as LGBTQ+ (lesbian, gay, bisexual, transgender, queer, or other gender-expansive identities). Acknowledging the importance of identifying this population and providing personalized care, the Health Resources and Service Administration mandated institutions to document sexual orientation and gender identity (SOGI) data. To understand the current state of SOGI documentation in the T1D Exchange Quality Improvement Collaborative, a survey assessing LGBTQ+ supportive and inclusive care practices was given to affiliated sites.

Research Design and Methods. Thirty-three pediatric and 21 adult care centers were surveyed via Qualtrics. The survey included questions about their electronic health record documentation of patient-identified gender, pronouns, sexual orientation, and sex assigned at birth (SAAB). Care centers also reported on the legality of gender-affirming care in their municipalities, as well as their willingness to change SAAB after patients meet requirements. Fisher’s exact tests were used to evaluate response frequencies.

Results. All 33 of the pediatric centers and 81% (17 of 21) of the adult centers responded to the survey. Sixty-four percent of pediatric centers had established strategies to support SOGI documentation, whereas only 50% of adult centers had implemented strategies. Some adult centers could not confirm whether they documented SOGI. Differences were seen between the pediatric and adult endocrinology centers in their documentation of gender identity (P = 0.04) and pronouns (P = 0.02).

Conclusion. Although most endocrinology centers documented gender identity and pronouns, fewer documented sexual orientation. Further work is needed to improve SOGI documentation and assess its impact on LGBTQ+ patients with diabetes.
Exploration of the Use of Quizizz Gamification Application: Teacher Perspective
Authors: Kristiani Theresia , Sudiyanto  , Usodo Budi
Published: October 2024

The development of ICT technology has an impact on the development of the game industry, which makes teachers more creative in designing their learning processes. However, teachers have not fully implemented the learning process using gamification-based media. This study aims to explore the teacher's perspective on the use of the Quizizz gamification application. This type of research is qualitative. The research subjects used consisted of 16 classroom teachers from 5 elementary schools. The data collection tool only uses structured interviews with classroom teachers. The data analysis technique uses a descriptive qualitative analysis using Miles and Huberman. The results show that using gamification, especially Quizizz, is beneficial and supports educators in learning. However, many educators admit that they have obstacles: they are unfamiliar with the gamification system, have difficulty in making gamification, have no training and socialization, and educators do not yet know the function of the advantages and disadvantages of gamification itself. These challenges and obstacles certainly require the support of the relevant stakeholders. The implication of this research is to improve the potential weaknesses of educators in order to become exemplary educators in the 21st century.
The Use of Quizizz Applications and Its Impact on Higher Order Thinking Skills of Elementary School Teacher Education Students in Elementary Science Learning
Authors: Rizki Etie Novia , Haryanto Haryanto , Kurniawati Wahyu
Published: October 2024

Higher-order thinking skills (HOTS), which should develop in even semester students of PGSD in science learning, have experienced problems due to distance learning during the Covid-19 pandemic. This study aims to analyze the effect of using the Quizizz media application on Higher order thinking skills (HOTS) of PGSD students in science learning. This type of research is a quasi-experimental (quasi-experimental) design with Pretest-Posttest Control Group Design. The population used is the even semester students of the experimental class A2 and the control class A1 totaling 68 students. Sampling using a purposive sampling technique and collecting data using tests and observations. The instrument used in the study was an objective test question: the data analysis technique used descriptive, normality, homogeneity, hypothesis, and ANOVA tests. The results showed that the average score of the post-test results using Quizizz was higher than the post-test scores using Kahoot. Thus, it can be concluded that the Quizizz media application affects students' Higher order thinking skill (HOTS) ability in science learning.
Innovation of Edupreneurship-based Science Literacy Module to Increase Independent Dimensions of Elementary School Students
Authors: Yuniharto Bonifatius Sigit , Pardimin  , Nisa Ana Fitrotun
Published: October 2024

Independent attitude is one aspect of the main goals of education. However, this independent attitude needs special attention, as currently the strawberry generation phenomenon which is characterized by children's low level of independence is widespread including in Indonesia. This research aims to develop innovative a scientific literacy module based on Ajak-Temani-Mandiri learning model integrated with Edupreneurship to increase the independent attitude of elementary school students. This research used Borg & Gall research and development method with stages, namely: research and information collecting; planning; develop preliminary form of product; preliminary field testing; main product revision; main field testing; operational product revision; operational field testing; final product revision; and dissemination & implementation. The subjects in this research were one expert judgment who validated the instrument, two expert judgments as product validators: namely validators of learning resources and materials. Meanwhile, the limited trial subjects for this research were class IV students at SDNS, totaling 21 students, and for the wide trial, class IV students at SDNM1, totaling 56 students. Data collection techniques were carried out using interview, observation and questionnaire techniques. The data analysis technique used qualitative and quantitative descriptive techniques in the form of inferential statistics. The results showed that a scientific literacy module was produced with characteristics in accordance with the stages of Ajak-Temani-Mandiri learning model integrated by edupreneurship which is valid and proven was able to increase students’ independent attitude of elementary school students.
Growth Rate and Production of Hybrid and Local Maize (Zea Mays L.) in Response to Various Doses of Nitrogen Fertilization
Authors: Wirastiti Ni Ketut , Setiawan Kukuh , Manik Tumiar Katarina
Published: October 2024

Corn (Zea mays L.) is a strategic commodity after rice so that the productivity need to be optimize through nitrogen fertilization. The aim of this research is to evaluate the effect of various doses of urea fertilizer on the growth rate and yield of hybrid corn and local corn. This research was conducted from June to October 2022 on the pilot land of the Agricultural Training Center (Bapeltan), Hajimena, Bandar Lampung. The factorial experiment (5x2) was arranged in a randomized complete block design with 3 replications. The first factor is urea fertilizer doses, namely: 200 kg/ha (N1), 250 kg/ha (N2), 300 kg/ha (N3), 350 kg/ha (N4) and 400 kg/ha (N5), while other fertilizers were given to all experimental plots in the same rate (150 SP-36 kg/ha and 100 kg KCl kg/ha). The second factor is the corn variety, included V1 (BISI-18) and V2 (Tongkol Merah) varieties. The results showed that increasing dose of urea from 200 to 400 kg/ha was not able to increase the growth rate of both corn varieties. The productivity of the BISI-18 corn variety is higher than that of the Tongkol Merah as indicated by the wet weight of the cobs (g), the dry weight of grains per plot (g), and the yield of corn dry grains (tons/ha). The yield of dry corn seeds for the BISI-18 corn variety was 11.7 tons/ha, while for the Tongkol Merah variety was 9.44 tons/ha. Keywords: Fertilizer dosage, Hybrid corn, Local corn, Nitrogen use efficiency, Yield.
Interelasi Argumen-Argumen dan Kritik Tentang Eksistensi Tuhan dengan Religiositas Manusia
Authors:   UIN Sunan Ampel Surabaya, Muhtar Mohamad Khusnial
Published: October 2024

Humans as Homo religiosus, driven by their intellectual instincts, often revisit questions about the existence of God. The presence of religious doctrines that encourage humans to contemplate more about God’s creation rather than His essence raises the question of whether there is still an interrelation between discussions on divinity and human religiosity when that is pursued. This study investigates the arguments for God’s existence, the critiques of these arguments, and their interrelation with human religiosity. The aim is to clarify the understanding of human religiosity while creating a space for critical and in-depth dialogue. This research employs a library research method, gathering data from books, journal articles, and other relevant literature. A philosophical approach and qualitative analysis techniques are used. The findings of this article, include: First, the arguments for God’s existence, whether apriori or aposteriori, each face unavoidable criticisms. These arguments are efforts to justify faith within religiosity. Second, the critiques, in the context of Homo religiosus, provide opportunities to reflect and reassess understanding of God and related beliefs. Third, the inconsistencies or incompleteness in arguments for God’s existence reflect the nature of knowledge and reality that can be understood as consistent and complete at the same time if only at a higher level of infinity. The limitations within each available argument can be understood as something that drives self-awareness toward a more inclusive and profound level of religiosity.
Menjadi Sahabat bagi yang Terbully: Implementasi Konsep Persahabatan Menurut Etika Nikomakean Aristoteles
Authors:   STFT Widya Sasana-Malang, Gio Badri
Published: October 2024

This research aims to explore the application of the concept of friendship in Aristotle's Nicomachean Ethics in the context of supporting victims of bullying. The problem raised is how the concept of ideal friendship according to Aristotle can help overcome and reduce the negative impacts of bullying. The method used in this research is a qualitative approach with literature analysis and case studies of individuals who experience bullying and find support through friendly relationships in accordance with Aristotelian principles. The findings suggest that friendships based on virtue, as described by Aristotle, can provide significant emotional support, increase victims' self-confidence, and promote a more positive social environment. The conclusion of this research is that the implementation of the Aristotelian concept of friendship is not only relevant, but also effective in providing assistance and recovery for victims of bullying, and has the potential to reduce bullying incidents themselves.
Memahami Pluralitas Kemanusiaan dalam Pandangan Axel Honneth dan Y.B. Mangunwijaya
Authors:   Fakultas Teologi Universitas Sanata Dharma, Nale Alexius
Published: October 2024

Indonesia’s rich tapestry of religion, culture, tribe, race, and ethnicity has led to a diverse and pluralistic society. However, over time, this diversity has been scrutinized, and instances of radicalism and violence in the name of religion and belief have become more frequent. To address these issues, the perspectives of Axel Honneth and Y.B. Mangunwijaya offer valuable insights into fostering humanitarian attitudes through the adaptation process. This study employs literature review and comparative analysis methods. Findings indicate that embracing plurality with a focus on human values is crucial for cultivating personal awareness of individual dignity. This awareness is essential for bridging divides and dismantling barriers that threaten national unity. Continuous conflict will persist if differences are always viewed with suspicion rather than as a source of richness. As Mangunwijaya noted, a nation cannot mature if it perceives differences as problems rather than assets. To advance towards a mature society, human values must underpin religious teachings, as this is the path to unity and peace. Similarly, Axel Honneth emphasizes the importance of recognition in overcoming social injustices and achieving liberation.
Axiological Defense Lines of the National Security System: Functional Purpose
Authors:   Baltic State Technical University “VOENMECH” named after D.F. Ustinov, Milovzorova Mariya N.
Published: October 2024

The aim of this study is to substantiate the strategically significant functional role of the axiological defense lines of the national security system. This formulation of the question proceeds from the consideration of this system as a citadel, a unified defensive complex comprised of six defensive lines, the names of which correspond to the generalized means of managing social systems: methodological (gnoseological), historical-algorithmic, factual (ideological), economic, demographic, and military. Among the six mentioned defense lines, the first three are in the plane of sciences belonging to the humanitarian cycle and closely related to the value system, components of the country’s cultural code. In the context of hybrid warfare, the state is forced to use the military arsenal when it has conceded to the enemy on all previous defense lines, primarily on axiological lines. Neglecting the issues of protection of axiological defense lines of the national security system leads to the fact that the country suffers significant and often irreparable damage to subsequent lines: economic, demographic, military. It is recommended that axiological defense lines be defended and reinforced no less intensively than economic and other defense lines of the national security system. Without prompt resolution of these issues, the full-fledged implementation of Russia’s national projects and the achievement of technological sovereignty will be significantly hampered.
Russia as a Civilization in Domestic Philosophical Journalism of the XIX – Early XX Centuries
Authors:   Herzen State Pedagogical University of Russia, Romanenko Inna B. , Kozhurin Anton Ya. ,   Herzen State Pedagogical University of Russia
Published: October 2024

The article examines the spectrum of domestic philosophical journalism from the XIX ‒ early XX century, which placed particular emphasis on identifying the civilizational specificity of Russia. A significant initial contribution to this discourse was made by P.Ya. Chaadaev in his works “Philosophical Letters” and “Apology of a Madman”. A distinctive response to Chaadaev’s ideas can be found in the works of his contemporaries, including A.S. Pushkin, F.I. Tyutchev, and N.V. Gogol. Each of these authors proposed their own solution on the issue of Russia as a unique civilization. This topic is further developed by Russian philosophers of the second half of the XIX – early XX century – N.Y. Danilevsky, K.N. Leontiev, V.S. Solovyov and V.V. Rozanov, whose ideas became the subject of analysis in the presented article. The text provides a comparative analysis of domestic and foreign assessments of this historical period in the context of the geopolitical situation of that time. Particular attention is paid to the reconstruction of cultural-historical types in the works of Russian and European authors.
Issues of Ensuring Spare Stores in the Yakutsk Region in the 1840s
Authors:   Institute for Humanitarian Research and Problems of Indigenous Peoples of the North  of the Siberian Branch of the Russian Academy of Sciences, Sosin Mikhail A.
Published: October 2024

The article examines the organization and provisioning of spare stores in the Yakutsk region during the 1840s, which played a crucial role in ensuring the region’s food security. These stores were part of a broader state system aimed at accumulating food supplies for public use during periods of crisis. The author investigates historical documents that describe contracts, supply logistics, and storage conditions, shedding light on critical issues such as delivery challenges, food spoilage, and supplier reliability. The analysis focuses on the measures implemented by authorities to address these challenges, emphasizing the significance of centralized management, quality control, and timely delivery. This study contributes to an understanding of the complex logistics of managing food reserves in the harsh and remote regions of the country, such as Yakutia.
Tea Culture in Russia and Vietnam: Comparative Analysis
Authors:   Moscow State Pedagogical University, Kuptsova Irina A. ,   Moscow State Linguistic University,   Russian Presidential Academy of National Economy and Public Administration, Vo Thi Hong Dieu ,   Moscow State Pedagogical University
Published: October 2024

Tea tradition is an integral part of the gastronomic culture of many countries worldwide, where the brewing and drinking tea has historically been regarded as an elegant habit, a means of leisure, or a way to address significant matters. It serves as a time for cultivating the spirit, achieving tranquility, and relaxing the soul. From the East to the West, each region boasts its own tea culture, encapsulating numerous unique features. Both Russia and Vietnam undoubtedly possess their own deeply rooted traditions concerning tea drinking. This article delves into a comparative analysis of tea culture in Russia and Vietnam by examining various elements, including the origins and historical development of tea culture, methods of brewing and drinking tea, rituals, and the sociocultural significance of this beverage in both countries. The authors will endeavor to uncover the commonalities shared by these peoples in their love for tea, while simultaneously highlighting the distinctive features that render each culture unique. Furthermore, the authors of the article shall explore how this beverage influences social processes and enriches the cultural heritage of both nations.
Actualization of the Problematics of the Other in the Value-Semantic Context Based on Materials from Russian Culture of the Late XVIII – First Quarter of the XIX Centuries
Authors:   Kemerovo State University, Krasilnikova Oksana S.
Published: October 2024

The scientific interest in the problematic of the ‘Other’ remains relevant, particularly in light of ongoing globalization processes. Modern cultures confront, alienate or adopt the values of those with whom they communicate. Questions concerning whether to accept the ‘Other’ and their experiences, the potential for their transformation, and the necessity of openness towards the ‘Other’ constitute a significant modern agenda in intercultural communication. This article presents an effort to synthesize models of reception of the ‘Other’ as articulated by both domestic and European thinkers, including the author’s original scheme of the value-semantic system “Self – Other”. The concept of the ‘Other’ is examined through phenomenological and civilizational approaches. The author notes a spectrum of characteristics attributed to the ‘Other’ and proposes a value-semantic lens for their consideration. A central question that persists to the present day is the possibility of understanding the ‘Other’ or Alien. An analysis of this issue through a value-based optic has revealed the factors of identification and consolidation of the ‘Self’ in relation to the ‘Other’. The author explores this problematic through culturally-historical examples of Russian-French interactions in the late XVIII – first quarter of the XIX centuries. The given examples and cultural and historical experience can be used in the analysis of the current cultural situation.
Traditions and Modernity: Cultural Self-Consciousness
Authors: Petrukhina Alfiya S. , Shangua Izolda E.
Published: October 2024

The article examines the role of traditions in the formation of cultural identity in modern society. It analyzes the works of both domestic and foreign scholars concerning the essence and features of cultural traditions and national identity. The necessity for a more detailed study of the role of traditions in shaping cultural self-consciousness in the modern world is identified. The study reveals that at the basis of the examined phenomenon lies cultural identity, which is defined as an individual’s ability to evaluate themselves within the context of the cultural group to which they belong. Cultural identity facilitates the development of specific behaviors, values, and worldviews. It is established that by embracing cultural traditions, individuals enhance their cultural self-consciousness and cultivate an understanding of their place in the modern world. Furthermore, it has been determined that the strength and uniqueness of cultural affiliation render relationships within multicultural communities more harmonious, while also contributing to the individual’s success in their endeavors. Consequently, it is concluded that cultural traditions serve as the foundation of all occurrences in the modern world. They influence various spheres of nation’s life, aiding in the construction of a more advanced future.
Atheism in the Digital Age
Authors:   Financial University under the Government of the Russian Federation, Volobuev Alexey V. , Kuzina Elena S. ,   Financial University under the Government of the Russian Federation
Published: October 2024

The article examines the transformation of atheism as a social and worldview phenomenon in the era of digitalization. Atheistic forums and collective blogs represent a rich field for the study of non-belief; however, they have so far received only sporadic attention from religious scholars and philosophers. The article also presents the phenomenon of “new atheism”. Rather than a system of logical argumentation and classical rational critique of typical theistic arguments, this new atheism comprises a complex of rhetorical techniques aimed at a mass audience, often characterized by irrationality and focused on eliciting specific emotions towards believers rather than fostering an informed understanding of the subject of controversy. Atheism took root in the postmodern situation from its ends of metanarratives, the primacy of feelings over reason, pluralism of opinions and other characteristic features. Moreover, the Internet turned out to be an excellent platform for disseminating the ideas of “new atheism”, promoted by opinion leaders and bloggers, which is a characteristic form of propaganda for Internet media. Nevertheless, the scale of modern non-belief does not approach that of religious movements, nor does it reach the level of cohesion and political passion characteristic of the militant atheism of the 20th century.
Free Will in the Syncretism of Tuvan Culture
Authors:   Krasnoyarsk State Medical University, Danchay-ool Ayas A. , Davaa Ekaterina K. ,   Tuvan State University
Published: October 2024

The article analyzes the problem of free will in the Tuvan culture, characterized by syncretism and traditionalism. It uncovers the worldview aspects of the Tuvan people, which reveal an organic unity with nature, thereby determining the range of alternative actions available. It is emphasized that individuals in traditional Tuvan culture operate through syncretic thinking, which occurs in the inseparable relationship not only between humans and nature but also between subject and object. The absence of metaphysical thinking in Tuvan culture is noted as a consequence of operating within a localized cognitive framework and the lack of necessity for supra-natural concepts within the cultural context. The dissolution of the individual in the surrounding space emerges as a natural phenomenon in the context of their livelihood within a specific culture that has arisen under certain conditions. Furthermore, the article delineates a unique understanding of human responsibility and the concept of personal freedom. This understanding does not create contradictions in the realization of one’s free will and the necessity for the development of nature. Additionally, the contours of the transformation of Tuvan culture and the formation of personality concepts influenced by European models are outlined. This analysis contributes to the broader discourse on the interplay between cultural context and the conception of free will, highlighting how deeply embedded traditional beliefs and practices shape the Tuvan understanding of individual agency within the world.
Military Force in International Relations as Russia’s Security and Sovereignty Factor at the Current Stage of its Development
Authors:   University of World Civilizations named after V.V. Zhirinovsky, Bolgov Nikolay V. , Chichulin Nikolay A. ,   University of World Civilizations named after V.V. Zhirinovsky, Shevtsov Valery M. ,   University of World Civilizations named after V.V. Zhirinovsky
Published: October 2024

The study presents an analysis of Russia's international relations at the present stage of development and their impact on the state of the military-political situation in regional strategic areas, which are of paramount importance for ensuring the national security of the Russian Federation. The authors note that Russia aims to strengthen its contacts with Islamic countries in the context of international relations. It is observed that the Israel-Iran conflict has once again become a key factor in global politics. The features of the negotiation processes, the role and place of Russia in them are revealed. The desire to resolve the Ukrainian crisis, which severely affects the global economy and its major players, remains pronounced. According to the results of the analysis, negative trends have been identified that require the elimination of factors at the international level at the current stage of development, influencing which, it is necessary to stabilize the aggravated contradictions taking into account new threats. The identified threats will ensure strategic stability to confront the collective West, contributing to the construction, functioning and development of the national security system. Proposals are being made on new approaches to solving the negotiation process and the need for a set of legal support measures, as well as the use of existing potential.
Legal Features of Definition of Databases for their Free Use
Authors:   Branch of Moscow University named S. Vitte in Penza, Ulyanov Viktor P.
Published: October 2024

The article examines the normative concept of databases, as well as their differentiation from other materials. Particular attention is paid to the controversy about the attribution to big data databases, the consequences of such an action and the prospects for the development of civil legislation. The author assesses the legal definition of databases with regard to its completeness and compliance with modern legal realities. Besides, the author touches upon the importance of determining the content of databases, criteria for their free use by citizens for non-commercial purposes. It is suggested to expand the possibilities of free use of databases beyond personal purposes. An attempt is made to determine the balance between copyright protection and society's need for free use of databases, especially in the context of digitalization, when copying and use of significant amounts of data is becoming more and more accessible. The study emphasizes the importance of enabling society to use information from databases to facilitate search and access to knowledge, especially when such databases become the main sources of information in a particular field.
Project of the Strategy for Counteracting Extremism in the Russian Federation: Political Analysis of New Approaches in the Context of Modern Threats
Authors:   Volgograd Institute of Management – Branch of the Russian Presidential Academy of National Economy  and Public Administration, Morozov Ilya L.
Published: October 2024

The article delves into the analysis of the document titled “Strategy for Counteracting Extremism in the Russian Federation”, proposed for adoption by the Ministry of Internal Affairs of Russia, with a focus on its alignment with current challenges and threats in the sphere of national security. The author concludes that the project successfully develops and complements the provisions of the existing Strategy for Counteracting Extremism in the Russian Federation until 2025, incorporating new threats arising from the exacerbated geopolitical situation. These threats include the intensified activities of foreign intelligence and sabotage services aimed at recruiting underage Russian citizens, the introduction of non-traditional forms of Islam unfamiliar to the indigenous peoples of Russia and their subsequent radicalization, and the covert use of sports organizations for the preparation of extremists. However, the author observes that certain provisions and formulations within the project require clarification. Specific terms such as xenophobia, Russophobia, and the correlation between extremist and terrorist activities need to be defined with greater precision. The author also highlights potential issues that may arise from the use of quantitative indicators for measuring the success of the Strategy’s implementation. In conducting this research, the author employed various methods including a systematic approach, multifactor analysis, the principle of historicism, and logical and semantic analysis of documents. These methodological frameworks facilitated a comprehensive examination of the proposed strategy in light of modern challenges and the evolving landscape of threats to national security.
Private Military Companies as a Tool for Promoting Geopolitical Interests
Authors:   Southwest State University, Bukreeva Tatiana N.
Published: October 2024

Private military companies (PMCs) are increasingly becoming the focus of various mass media outlets today, whereas 20–30 years ago they were perceived as something exotic. The disclosure of such entities’ activities has led to the formation of an entire segment of opinions-ranging from their omnipotence to a fashionable trend that holds little interest for the public. However, the emergence of geopolitical issues, the escalation of global tensions, and the active engagement of PMCs cannot be seen as coincidental. Furthermore, these entities themselves are not homogeneous; they perform a wide range of tasks and services, allowing for classification based on the sphere and geography of their activities. Particularly noteworthy is the role of PMCs in promoting the geopolitical and economic interests of states and transnational corporations. In this context, it is crucial to examine the reasons states opt to utilize such structures in place of conventional national military formations, as well as the future prospects for businesses seeking their services. As globalization accelerates, the intertwining of business and security interests becomes more pronounced, leading to a scenario where PMCs serve as facilitators for resource extraction and protection in volatile regions. This interplay raises questions regarding accountability, legality, and the ethical implications of employing private entities for missions traditionally held by state actors. In conclusion, the augmentation of PMCs in modern geopolitical landscapes presents a complex and multifaceted issue. Their growing prominence as instruments for advancing national and corporate interests warrants further investigation, as it bears significant implications for international relations, security policies, and the ethical considerations surrounding the privatization of military force.
Naxi Ethnic Group's Seven-Star Sheepskin Shawl: A Semiotic Analysis
Authors:   College of Creative Arts, Universiti Teknologi MARA (UiTM) Kelantan Branch, Kota Bharu, Kelantan Darul Naim, Malaysia, Chang Liu , Samsudin Mat Redhuan ,   College of Creative Arts, Universiti Teknologi MARA (UiTM) Kelantan Branch, Machang, Kelantan Darul Naim, Malaysia, Yuwen Zou ,   Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia
Published: October 2024

With the rapid development of economic globalisation, the process of modernisation has brought great challenges to the development of Chinese ethnic minority Naxi costumes while changing our lifestyles. Although the importance of traditional ethnic costumes as an important cultural heritage has attracted extensive attention from scholars at present, studies that explore traditional ethnic costumes in depth from a semiotic perspective are still relatively scarce. The seven-star sheepskin shawl is the most distinctive attire of the Naxi ethnic group. Beyond its practical functions of providing warmth and durability, as well as its decorative purpose, it encapsulates the rich historical and cultural significance of the Naxi people. This paper delves into the seven-star sheepskin shawl from a semiotic perspective, examining it at three levels: syntactics, semantics, and pragmatics. Morris's semiotics consists of three integral parts: syntactics, semantics, and pragmatics. Through the application of Morris's semiotic theory alongside case studies, this paper concludes that the Naxi seven-star shawl embodies stylistic art, cultural connotations, and functional categories. The objective of this paper is to deepen our comprehension of Naxi culture, aiding us in grasping the cultural significance concealed within the seven-star sheepskin shawl. Furthermore, it provides valuable insights and inspiration for contemporary dress design.
Packaging Features and Purchasing Decisions: Strengthening the Local Home-Based Products
Authors:   Faculty of Administrative Science & Policy Studies, Seremban, Negeri Sembilan, Malaysia, Mohd Noor Nurul Hidayana , Mohamad Fuzi Amirah ,   Faculty of Education, Universiti Malaya, Kuala Lumpur, Malaysia
Published: October 2024

Packaging is an unwitting marketing key that protects the product from damage and provides visual impact, uniqueness, and brand image on the sales shelf. The purpose of this study is to identify the influence of innovative packaging on consumer purchasing decisions. The findings are used to communicate the importance of product packaging to women entrepreneurs involved in the Dapur Mawar project and to formulate new designs for the participants. Dapur Mawar is a startup incubator, a program through which early-stage home-based entrepreneurs are empowered to form, grow, and succeed. A survey instrument in the form of an online questionnaire has been developed. The responses from 187 participants revealed that packaging attributes affect consumer purchase decisions, and features considered at the point of purchase were ranked as the top features. As implications for women entrepreneurs, packaging and product presentation are essential in empowering the food industry in the country or the global market. It adds value to products, which acts as a strategic tool to compete with competitors in the market. The recommendations for future studies are also highlighted in the final section.
A Conceptual Framework of the Influence of Packaging Design on Purchase Intention
Authors:   Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka, Alor Gajah, Melaka Malaysia, Naseri Roszi Naszariah Nasni , Mohd Esa Maryam ,   Faculty of Business, Hospitality and Technology, Universiti Islam Melaka, Malaysia, Yahya Wan Kalthom ,   Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka, Alor Gajah, Melaka Malaysia, Muthusamy Geetha ,   Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka, Alor Gajah, Melaka Malaysia, Ibrahim Roslinawati ,   Faculty of Business, Hospitality and Technology, Universiti Islam Melaka, Malaysia, Jais Zurairah ,   Faculty of Business, Hospitality and Technology, Universiti Islam Melaka, Malaysia
Published: October 2024

The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned Behavior (TPB), including Attitudes, Subjective Norms, and Perceived Behavioural Control, serve as intermediary variables within the organism component of the Social Organisational Relations (SOR) model. It is important to incorporate both exterior cues and internal psychological aspects when studying consumer behaviour, as this integration provides vital insights into the psychological processes that influence customer purchase intentions.