Cultural Heritage Presentation and Interpretation
Authors: Jameson John H. 
Published: February 2021

With conceptual roots going back to the first half of the 20th century, the public interpretation and presentation of cultural and archaeological heritage have become essential components in the conservation and protection of cultural heritage values and sites. By the early 21st century, the mechanisms and processes of public interpretation had reached a heightened level of sophistication and effectiveness. In the international arena, many leading organizations have emerged that are carrying the banner of interpretation principles for access, inclusion, and respect for multiple points of view. These principles emphasize the importance of dialogue facilitated by community engagement experts / laypersons, and participation in all phases of program planning, development, and delivery. Conventions and charters have been two of the most used categories of international documents to frame standards and guidelines for cultural and archaeological heritage management and presentation. International documents that specifically addressed the presentation and interpretation of archaeological heritage did not take shape until the late 20th century. The most important international document, to date, relating to interpretation and presentation of archaeological heritage sites is the International Council on Monuments and Sites (ICOMOS) Charter on the Interpretation and Presentation of Cultural Heritage Sites (2008). The charter lays out seven principles of interpretation and presentation about the conservation, education, and stewardship messages that represent the transcendent humanistic values of the resource. The concept of authenticity has become a central concern in the conservation and interpretation of cultural heritage. The Nara Document of 1994 (ICOMOS 1994, cited under Guidelines and Charters) built on the Venice Charter (ICOMOS 1965, cited under Guidelines and Charters), considering an expanding scope of cultural heritage concerns. It addresses the need for a broader understanding of cultural diversity and cultural heritage and underscores the importance of considering the cultural and social values of all societies. It emphasizes respect for other cultures, other values, and the tangible and intangible expressions that form part of the heritage of every culture. The Nara+20 text identifies five key interrelated issues highlighting prioritized actions to be developed and expanded within global, national, and local contexts by wider community and stakeholder involvement: (1) diversity of heritage processes, (2) implications of the evolution of cultural values, (3) involvement of multiple stakeholders, (4) conflicting claims and interpretations, and (5) the role of cultural heritage in sustainable development. The goal of more-inclusive interpretations requires an acceptance of divergent definitions of authenticity that depend on a level of tolerance of multiple definitions of significance with concomitant, objectively derived, assigned, and ascribed heritage values. We can hope that these efforts lead to the recognition of humanistic values that are reflected in cultural heritage narratives and heritage tourism practices as well as site commemoration and protection decisions by controlling authorities.