THE IMPACT OF GLOBAL ECONOMIC AND MILITARY-POLITICAL CRISES ON THE CRYPTOCURRENCY MARKET
Authors: Zhyvko Maksym , Honak Ihor , Demchan Rostyslav 
Published: July 2024

Introduction. The expansion of the boundaries of cryptocurrencies in the context of economic uncertainty arising from the impact of conventional military and political conflicts and the significant replacement of fiat currencies and monetary money with cryptocurrency coins in the context of instability caused by war and sanctions in many countries and sectors of the economy due to the short historical period of cryptocurrency coins as a new type of electronic money have not been sufficiently studied. Methods. The methodological basis of the scientific research was formed by general and special research methods. The following research methods were used during the writing of the article: direct observation was carried out - the collection of information on the total market capitalization of crypto currencies and the amount of gross GDP of the People's Republic of China and the United States of America during 2013-2022, the number of owners of crypto currencies in some countries and their place in the Global Index adoption of crypto currencies in 2022; information processing methods are applied to confirm hypotheses; methods of analysis and synthesis; grouping and comparison; data visualization method. Results. The article considers global economic and military-political crises, which often lead to an increase in interest in cryptocurrencies as a «safe haven» for capital in the context of instability of national currencies and financial systems. The attractiveness of cryptocurrencies as an alternative investment instrument is established. Significant fluctuations in the prices of cryptocurrencies during economic crises are identified, which highlights the risks of using them as a means of preserving capital. The relationship between global economic and military-political crises and the dynamics of the cryptocurrency market is analysed, with an emphasis on the latest trends. The article examines how changes in regulatory policy in response to military and political crises affect cryptocurrency markets, offering a new perspective on the interaction between state regulation and decentralised financial systems. Discussion. The results of the study help investors and traders better understand the risks and opportunities associated with investing in crypto currencies in the context of global economic and military-political crises. The use of the developed forecasting methodology can contribute to more effective portfolio management, allowing to minimize risks and optimize the yield potential. Analyzing the interaction between the crypto currency market and global crises can be useful for regulators seeking to understand potential risks to financial stability and develop appropriate regulatory and policy solutions to manage these risks. Identifying specific patterns of market and investor behavior during crises provides valuable information for developing new products or improving existing ones in order to increase their attractiveness and security for users. The study offers new insights into the impact of macroeconomic and geopolitical factors on emerging financial assets, enriching the theoretical framework in the field of crisis economics and digital finance. Keywords: crypto currencies, global crises, economic instability, military-political conflicts, market volatility, investor behavior, geopolitical influence, regulatory policy, risk management