bluuebunny/crossref_metadata_2025 huggingface dataset:
العنصريّة اللبنانيّة بأبعادها الثَّلاثة مناطقيًّا وطائفيًّا وقوميًّا: استنهاضها ومناهضتها في النُّصوص والنُّفوس
Authors: د. يونس زلزلي
Published: December 2024

يستكشف هذا المقال ملامح العنصريّة اللبنانيّة بأبعادها الثلاثة المناطقية والطائفية والقومية، ويقوم بتحليل عمليات استنهاضها ومناهضتها في النّصوص والنّفوس استنادًا إلى الخطاب السياسي اللبناني الممتد من العام ١٩٧٥ إلى العام ٢٠٢٢ . ينقسم المقال إلى ثلاثة أجزاء: يوضح أولها سمات العنصرية المناطقية وتجلياتها، ويتوسع الثاني في مقاربة العنصرية الطائفية من المنشأ الفكري إلى مساراتها العملية، للبرهنة على أنّ انفجار الصراع الطائفي يرتكز إلى أفكار وموروثات ثقافية  في فهم الأنا والآخر. أما الجزء الثالث، فيتناول بالتّفصيل النظرة اللبنانية إلى الآخر العربي والأجنبي وممارسات الاستعلاء والفوقية في الخطاب والممارسة في السياسة والاجتماع والتَّربية والإعلام مركزًا على النظرة إلى اللاجئين الفلسطينيين والسوريين والعمال الأفارقة والآسيويين وردود الأفعال اللبنانية المضادّة على العنصرية تجاههم.
دور استراتيجية حلّ المشكلات في تنمية المهارات المعرفية للتفكير الناقد لدى المتعلمين في مادة الاجتماعيات
Authors: د. وليد قابل داود
Published: December 2024

هدفت هذه الدراسة إلى التعرف على أهمية استراتيجيات حل المشكلات في تنمية مهارات التفكير الناقد لدى طلبة الدراسات الاجتماعية في مدارس التعليم الثانوي في كركوك من وجهة نظر معلمي المادة، ولتحقيق هذا الهدف تم استخدام المنهج الوصفي التحليلي، أما أداة البحث فهي استبانة قام الباحث بإعدادها بعد مراجعة البحوث السابقة والأدبيات النظرية المتعلقة بموضوع البحث والتحقق من شرعيتها وثباتها من خلال قوانين الإحصاء المناسبة. 60) معلم الدراسات الاجتماعية للفصل الدراسي الثاني للعام الدراسي (2023-2024)، توصل البحث إلى مجموعة من النتائج أهمها: أن استراتيجيات التفكير الناقد لها تأثير إيجابي في تعزيز قدرات التفكير الناقد لدى طلبة الدراسات الاجتماعية، كما كشف البحث عن عدم وجود فروق ذات دلالة إحصائية في متوسط ​​الاستجابات لهذا الموضوع بين المشاركين في الدراسة، وذلك بسبب تأثير متغيرات مثل التحصيل الدراسي وسنوات الخبرة والدورات التدريبية. وبناء على النتائج اقترح الباحث ضرورة إجراء ورش عمل تطبيقية مستمرة حول أساليب تنمية التفكير الناقد لدى المعلمين، كما اقترح إجراء دراسات توضح أهمية حل المشكلات في تنمية التفكير الناقد لدى الطلبة في مختلف المستويات التعليمية.
تقييم جودة المياه الجوفيه و مخاطرها الصحية بجنوب الخرطوم .السودان عبر استخدام مؤشر ودليل العناصر الكيميائيه .
Authors: Bakhit Ibrahim Bakhit  , Bashir M Elhassen  , Adam K Mohammed
Published: December 2024

هدفت  هذه الدراسه الي تقييم جودة المياه الجوفيه وتحقيق مدي مطابقتها للمواصفات القياسيه للمياه وتأثيرها علي صحة الأنسان ومتطلبات التصنيع حسب قياسات هيئة الصحه العالميه ومواصفات الهيءه السودانيه للمواصفات والمقاييس لابار المياه الجوفية لمنطقة جنوب الخرطوم والمناطق المجاوره لها  من شمال تحليل  ولايه الجزيره علي أمتداد الحوض الجوفي علي خطي طول 32.922 و32.502 شرقا ودائرتي  عرض 15.251و15.567شمالا .توجد المياه الجوفية في هذه المنطقة في ثلاثه خزانات جوفيه وهي رسوبيات الجزيره العلويه وتكوينات الجزيره السفلي والحوض النوبي والتي تفصل بطبقه طينيه سميكه خاصة في منطقة الصناعات سوبا. ولتحقيق هدف الدراسه تم تحليل  (15) خمسة عشر عينه كيميائيا لتكوينات الأحواض المائيه لابار تم اختيارها بتوزيع يغطي  منطقة الدراسه  . وخلصت الدراسه الي الدراسه الي أن 40% من العينات عير مطابقه للمواصفات القياسيه لمياه الشرب  بموجب مواصفات هيئة الصحه العالميه والمواصفات السودانيه و 40% تحتاج الي معالجات وتحليه حتي يستفاد منها في شرب الانسان والحيوان  والاستهلاكات الصناعيه وفقط 20% مصالحه للأستخدام وعليه أوصي بأتخاذ التدابير العاجله لحماية مصادر المياه من التلوث .نفذت الدراسه في الفتره من 02/09/2022الي 05/03/2023.
The Role of Strategic Cost Management in Rationalizing Strategic Decisions (A Filed Study of a Sample of Sudanese food production firms Operating in Bahri industrial area)
Authors: Prof: Abdel Rhmam  Elbakri  Mansour Ombadi  , Omer Mohammed Nour Asfaday Abdelkarim
Published: December 2024

هــدفت الدراســة لتحديد العلاقــة بين إدارة التكلفة الاستراتيجية وترشيد القرارات الاستراتيجية  لشركات إنتاج الأغذية السودانية . حيث تمثلت مشكلة الدراسة في السؤال التالي: هل هناك علاقة بين إدارة التكلفة الاستراتيجية وترشيد القرارات الاستراتيجية ؟ اختبرت الدراسة فرضية: هناك علاقة ذات دلالة إحصائية بين إدارة التكلفة الاستراتيجية وترشيد القرارات الاستراتيجية، وتم جمع البيانات من المبحوثين عن طريق أداة الاستبيان ومن ثم معالجتها إحصائياً بواسطة الحزمة الإحصائية للعلوم الاجتماعية (SPSS). توصلت الدراسة إلى عدة نتائج منها : وجودعلاقة ذات دلالة إحصائية بين إدارة التكلفة الاستراتيجية وترشيد القرارات الاستراتيجية.أهم توصيات الدراسة :إشراك جميع المحاسبين يساعد في إدارة التكلفة , إستخدام التكلفة الاستراتيجة يساهم في جذب المزيد من العملاء على المدى الطويل, كذلك الوصول لمركز تنافسي أفضل في المدى الطويل،أن تقدم برامج تدريبية وتطويرية مستمرة لكافة الموظفين.
PENGUATAN NILAI-NILAI THORIQOH BERBASIS QUR’ANI
Authors: . Sunardi , Munfarida Isah , Hasan Moch. Sya’roni , . Solechan
Published: December 2024

The assistance in strengthening Thoriqoh values based on the Qur'an is a strategic effort to build spiritual character rooted in Islamic principles. This study aims to analyze the effectiveness of assistance in instilling Thoriqoh values aligned with Qur'anic teachings in specific communities. A qualitative approach with descriptive methods was employed through observations, interviews, and focus group discussions (FGD). The assistance was conducted in several stages, including value awareness, habituation practices, and sustainability evaluations. The findings indicate that a Qur'anic approach in Thoriqoh practices enhances participants' understanding of core Islamic values such as sincerity (ikhlas), patience (sabr), reliance on Allah (tawakkul), and love for Allah (mahabbah). Additionally, this approach strengthens participants' spiritual connection with the Qur'an by integrating relevant verses into each Thoriqoh practice. This study recommends a Qur'anic-based assistance model as an alternative for developing Islamic character that is practical and sustainable, especially in Islamic boarding schools (pesantren) and religious communities
Relaciones intermediales entre música y cine
Authors: García Defez Olga
Published: December 2024

La nómina de actrices del cine sonoro producido hasta el comienzo de la Guerra Civil se configuró con la adición de figuras de la propia cinematografía, provenientes del teatro y del medio musical. Un caso relevante de esta tercera opción lo constituye la bailaora Carmen Amaya, quien comenzó a participar en el cine con pequeñas intervenciones hasta llegar a protagonizar la película María de la O (Francisco Elías, 1939). Dichas intervenciones presentan una serie de características que distinguen a la bailaora del resto del star system de la época.
Relación entre ANA sp100 y gp-210 en pacientes con Colangitis Biliar Primaria y el grado de severidad evaluado por Elastografia hepática transitoria
Authors: Pimentel Claudia , Montero Walter , Frágenas Andreina , Stocco Ricardo , De Sousa Mercedes , Dagher Lucy
Published: December 2024

Introducción: La colangitis Biliar Primaria (CBP) es una enfermedad crónica, inmunomediada y progresiva que afecta a los ductos biliares intrahepáticos, sin tratamiento puede evolucionar a enfermedad hepática avanzada, descompensación y muerte. Los anticuerpos específicos (ANA) sp-100 y gp-210 son predictores de severidad, sin embargo, no hay datos disponibles en la población venezolana. Material y Métodos: Se llevó a cabo un estudio descriptivo y observacional. La muestra analizada incluyó a 19 pacientes que cumplieron con los criterios de inclusión. Resultados: La presencia de los ANA GP210 para CBP estuvo asociada con mayor severidad tomando en cuenta FibroScan, con un punto de corte >9.6 kpa. Por otro lado, en un 31.57% de los pacientes que resultaron negativos para AMA M2, 15.7% presentaron anticuerpos específicos GP-210 y/o SP-100. Conclusión: El presente estudio evidencia que los pacientes con positividad para anticuerpos GP-210 presentan una forma más severa de la enfermedad evaluado por elastografía hepática transitoria. Este anticuerpo resulta particularmente útil en el diagnóstico de CBP en aquellos casos que son negativos para anticuerpos AMA M2 permitiendo el inicio de tratamiento en forma temprana.ESCUCHE EL RESUMEN HANCIENDO CLIC EN EL IDIOMA DE SU PREFERENCIA: Español English Portugues
Lesiones endoscópicas del tracto gastrointestinal superior en pacientes con VIH/SIDA
Authors: Méndez Santos Oswaldo Segundo , Ramos-Morillo María Isabel , García González Alberto José , Lantz García Mariangel , Fernandez Saturnino José
Published: December 2024

La patología gastrointestinal observada en infectados con VIH se relaciona con el grado de replicación del virus en el tracto gastrointestinal (TGI). Objetivo. Caracterizar las lesiones endoscópicas del tracto gastrointestinal superior en pacientes con HIV/SIDA. Métodos: Estudio epidemiológico, descriptivo, comparativo, retrospectivo, tipo corte transversal. Se registraron los hallazgos de estudios endoscópicos del TGI superior, los datos demográficos, hábitos psicobiológicos, antecedentes personales patológicos y biomarcadores séricos asociados a infección por VIH de 38 pacientes, de ambos sexos, con edad comprendida entre 18-75 años, diagnosticados con HIV. Resultados: La edad promedio de la muestra fue de 43,47 ± 15,15 años (IC95% de 39,14 a 47,80 años). El 58% fue de sexo masculino, 72,94% presentó lesiones del TGI. La proporción de pacientes con lesiones de estómago (n=30/38), fue significativamente mayor a la de pacientes con lesiones en esófago y duodeno (50%, p = 0,0158; y 21,05 %, p < 0.0001, prueba exacta de Fisher, alfa = 0,05, respectivamente). Las lesiones más frecuentes fueron candidiasis esofágicas con 30 %, la gastropatía erosiva 43,33% y duodenitis inespecífica en el duodeno 23.33%. La gastropatía erosiva fue la lesión más frecuente en el 73.68% de los pacientes C3 (n = 19). Conclusión: La presencia de HIV/SIDA se asocia con una mayor proporción de lesiones en las porciones distales de esófago y estómago, siendo la candidiasis esofágica y la gastropatía erosiva las más frecuentes.ESCUCHE EL RESUMEN HANCIENDO CLIC EN EL IDIOMA DE SU PREFERENCIA: Español English Portugues
AVALIAÇÃO DO ESTADO DE DUAS ESTRADAS VICINAIS NO MUNICÍPIO DE GURUPI-TO
Authors: Leite dos Reis Thayssa , Roque Barros Willian , Frazão Merabet Júnior José Carlos
Published: December 2024

As estradas vicinais são essenciais para o escoamento da produção agrícola e a conectividade das áreas rurais, especialmente no Brasil. No município de Gurupi, localizado no Estado do Tocantins, as estradas Avenida Parque e Barroquinha desempenham papel importante na logística do município e devem ser avaliadas constantemente para garantir bom nível de qualidade. Este estudo teve como objetivo avaliar as condições dessas vias, utilizando o método ICMNP (Índice de Condição de Manutenção de Rodovias Não Pavimentadas), do DNIT. A avaliação foi realizada por meio de inspeções visuais em campo, feitas no início do período chuvoso. Foram analisados defeitos como seção transversal inadequada, drenagem deficiente, corrugações, excesso de poeira, buracos e trilhas de roda, classificados em níveis de severidade alta, média ou baixa. A classificação final das estradas foi obtida pelo cálculo do ICMNP, determinando o estado das vias. Os resultados mostraram que a estrada Barroquinha obteve classificação regular, com defeitos como corrugações, drenagem insuficiente e erosões nas laterais. A Avenida Parque foi classificada como boa, mas também apresentou falta de drenagem e sinalização. Ambos os trechos enfrentam problemas relacionados à drenagem inadequada, que afeta a durabilidade das vias. Conclui-se que investimentos em drenagem, revestimento e sinalização são fundamentais para melhorar as condições dessas estradas e, consequentemente, a eficiência logística e a economia agrícola local, promovendo o desenvolvimento sustentável da região.
USO DE ANTIMICROBIANOS NA PRÁTICA CLÍNICA: desafios e estratégias
Authors: Farias Micaele de Oliveira de , Pontes Anuska Rhévia Lacerda , Araújo Diego Igor Alves Fernandes de , Maia Liliane Feitosa
Published: December 2024

O uso inadequado de antimicrobianos, incluindo a automedicação, é uma preocupação crescente na prática clínica, contribuindo para a resistência bacteriana e a progressão para quadros clínicos mais graves. Este estudo, através de uma revisão integrativa da literatura, investigou os desafios e estratégias relacionados ao uso de antimicrobianos, com foco na automedicação e resistência bacteriana. A análise de dez estudos publicados entre 2020 e 2024 revelou a prevalência da automedicação, influenciada por fatores socioeconômicos e culturais, e o papel crucial dos farmacêuticos na educação dos pacientes. A resistência antimicrobiana é um problema recorrente, enfatizando a importância da atenção farmacêutica e de Programas de Gerenciamento de Antimicrobianos (PGA) na promoção do uso racional de medicamentos. Estudos demonstraram o impacto positivo dos PGAs na redução do consumo de antimicrobianos e destacaram a necessidade de integrar conceitos de gestão de antimicrobianos no currículo médico. A educação do paciente e a melhoria das práticas de prescrição, incluindo diretrizes mais rigorosas e auditorias regulares, são estratégias essenciais para combater o uso indevido de antimicrobianos. Uma abordagem multifacetada que envolva educação, gestão de antimicrobianos e atuação proativa dos profissionais de saúde é fundamental para garantir a eficácia do tratamento, a segurança do paciente e a sustentabilidade dos sistemas de saúde no combate à resistência antimicrobiana.
LEGAL PROTECTION FOR CREDITORS IN PAWN TRANSACTIONS: A CASE STUDY OF MSMEs IN THE INDONESIAN RETAIL SECTOR
Authors: Sanusi Sanusi
Published: December 2024

Background. Pawn transactions have become a significant alternative financing instrument for MSMEs, especially in retail. In Indonesia, pawn transactions will increase by 15% in 2023, with MSMEs as the primary users. However, legal protection for creditors still faces challenges, especially regarding collateral execution and default risk. This study aims to analyze and evaluate the effectiveness of legal protection for creditors in pawn transactions involving MSMEs in the retail sector and to provide strategic recommendations to strengthen the existing legal framework.
Research Method. This study uses a mixed-method approach, combining quantitative analysis through SEM-PLS with qualitative case studies.
Findings. Pawn regulations significantly affect creditor protection (path coefficient 0.35, p <0.001), but there are still weaknesses in implementation, especially related to transparency and collateral Execution. Qualitative analysis shows that legal education and regulatory reform are urgently needed for legal protection.
Conclusion. To create a more stable financial ecosystem for MSMEs in the Indonesian retail sector, the interests of creditors and debtors must be balanced through increased transparency, legal education, and simplification of collateral execution mechanisms.
IMPLEMENTASI KEBIJAKAN INTEGRASI EKONOMI DAN DAMPAKNYA TERHADAP PENGEMBANGAN UMKM DI INDONESIA
Authors: Ayu Nursasi  , Nanda Hanifah  , Rifani Tri Handani  , Sarpini Sarpini
Published: December 2024

Kebijakan integrasi ekonomi membawa pengaruh pada pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia. Integrasi ekonomi dengan inisiatif seperti Masyarakat Ekonomi ASEAN(MEA) dan kebijakan terkait lainnya menawarkan peluang bagi UMKM untuk mengakses pasar internasional, mentransfer teknologi, serta mengadopsi digitalisasi yang dapat meningkatkan dayasaing mereka. Namun, UMKM juga menghadapi tantangan besar, seperti persaingan ketat dengan produk impor, keterbatasan modal, teknologi yang terbatas, serta fasilitas yang belum memadai, khususnya di wilayah terpencil. Metode pendekatan yang diterapkan dalam penelitian ini yaitu studi pustaka, dengan menghimpun data dari berbagai literatur yang tepat. Hasil penelitian menunjukkan bahwa meskipun kebijakan integrasi ekonomi memberikan peluang besar, banyak UMKM yang masih kesulitan untuk memanfaatkannya sepenuhnya karena berbagai hambatan struktural. Oleh karena itu, diperlukan strategi untuk meningkatkan akses pembiayaan, pelatihan keterampilan, adopsi teknologi, serta Pembangunan infrastruktur yang mendukung UMKM. Dengan dukungan kebijakan yang tepat dan sinergi antara berbagai pihak, UMKM dapat lebih berdayasaing di pasar global serta berkontribusi lebih signifikan pada perekonomian Indonesia.
Pemahaman Pembelajaran Mahasiswa Melalui Musik Berdasarkan Perbedaan Gender
Authors: Nur Laila Isnatun Khotimah  , Imel Wahyuni Limasta  , Yuri Padelah  , Lestarih  , Siti Sa'adatul Mardiyah
Published: December 2024

Penelitian ini bertujuan mengidentifikasi perbedaan dalam pemahaman pembelajaran dengan mendengarkan musik, berfokus pada variabel gender. Metode penelitian yang digunakan adalah kuantitatif komparatif, melibatkan mahasiswa Universitas Islam Negeri Raden Fatah Palembang sebagai responden. Data dikumpulkan melalui kuesioner Learning Comprehension karya Louis Guttaman (2020), terdiri dari empat belas item dalam skala Likert, dengan total responden sebanyak 104. Analisis data menggunakan metode kuantitatif deskriptif dengan program JASP, menitikberatkan pada nilai mean sebagai parameter evaluasi. Hasil analisis menunjukkan perbedaan signifikan dalam minat mendengarkan musik antara laki-laki dan perempuan, meskipun perbedaan rata-rata umur relatif kecil. Selain itu, terdapat perbedaan bermakna dalam minat mendengarkan musik berdasarkan rentang usia, khususnya pada kelompok usia 23-25 tahun yang menunjukkan partisipasi lebih aktif. Dari temuan ini, dapat disimpulkan bahwa faktor-faktor seperti usia dan gender memainkan peran krusial dalam respons terhadap proses pembelajaran melalui penggunaan musik.
Research on the Impact of Wildlife Trade Based on a Linked Comparative Forecasting Model: A Case Study of ASEAN
Authors: Chen Yuhua , Sun Weifeng , Zhao Xinyan
Published: December 2024

This study examines the challenges faced by ASEAN countries in combating illegal wildlife trade and implementing CITES. Despite efforts, illegal trade persists due to technological limitations, inadequate permit systems, poor interagency coordination, corruption, and low public awareness. The paper proposes project suggestions, including drone monitoring, a unified wildlife health information system, and improved enforcement mechanisms. Data analysis and empirical research confirm the alignment of these suggestions with ASEAN wildlife conservation plans. Predictions using linked models and ARIMA models suggest a high probability of successful illegal wildlife trade mitigation with adequate resources. The study provides a feasible approach for ASEAN to promote sustainable human-nature coexistence.
The more you drink, the younger you get -- Investigation and research report on liquor brand cognition and liquor youth
Authors: Zhang Jingyi
Published: December 2024

In recent years, with the development of China's economy and the recovery of residents' purchasing power, China's liquor industry is undergoing changes such as industrial capacity adjustment, the evolution of consumer groups, brand strategy innovation, and making efforts towards the direction of youth, innovation and high-end. However, in contrast, the current generation Z young people lack the willingness to consume liquor, and the purchase level is backward, so it is difficult for China's young groups to effectively transform into the main force of liquor consumption. Therefore, how to cater to the preference of the young generation in the liquor industry, that is, young liquor, has become an important proposition for major liquor enterprises to overcome.
Research on Financial Performance Evaluation of Pharmaceutical Listed Companies: Based on Factor Analysis and Cluster Analysis
Authors: Lu Qianqian
Published: December 2024

With the improvement of people's living standards in China, people pay more and more attention to their own health. As one of the basic industries for people's livelihood, the pharmaceutical industry is often concerned. The article takes 85 pharmaceutical listed companies in China as the research object, selects 12 indicators from four aspects: profitability, debt paying ability, growth ability, and operational ability, and evaluates the financial performance of pharmaceutical listed companies based on factor analysis. By applying cluster analysis, 85 pharmaceutical listed companies were divided into 5 categories, providing more targeted and specific suggestions, creating conditions for the continuous optimization and development of pharmaceutical enterprises.
The Development of Financial Management in The Digital Age
Authors: Li Runyi
Published: December 2024

In recent years, with the rapid development of information technology, it has entered the era of digitization. Emerging information technology concepts have gradually entered people's vision, and various new industries, formats, and models continue to emerge, greatly changing the socio-economic environment. A large number of digital applications have also received widespread attention and begun to be applied to actual enterprise operations. In order for enterprises to respond more calmly to changes in the market environment, the pace of transformation must be accelerated, especially for financial management, and the ability to improve digital applications and services must be accelerated. The digital transformation has put forward higher requirements and brought greater challenges to financial management. This article takes this as a starting point to analyze the specific requirements of financial management in different application scenarios, and briefly analyzes the challenges and opportunities faced by enterprise financial management in the digital age, in order to explore the development of financial management under the trend of digitalization.
A Study of Corporate Digital Transformation and ESG Performance Based on the Moderating Effect of Female Executives
Authors: Can Liao
Published: December 2024

The digital transformation and ESG performance of enterprises have gradually become key indicators of their high-quality development. Female executives, due to their different leadership styles and risk preferences compared to males, play a unique role in this process, but the specific mechanisms of these gender traits on enterprise high-quality development have not been fully studied. Therefore, this research focuses on A-share listed companies in China from 2018 to 2022, exploring the relationship between digital transformation and ESG performance, and the moderating role of female executives. The study further conducts subgroup analyses based on the nature of enterprise ownership and enterprise life cycle. The findings indicate that digital transformation has a lagging promoting effect on ESG performance, which is more significant in mature enterprises. The proportion of female executives negatively moderates this effect, particularly in state-owned and mature enterprises. Female executives' shareholding proportion inhibits this phenomenon, and this effect is more pronounced in non-state-owned enterprises. Compensation incentives have little impact on the moderation by female executives. This study provides a new perspective for the digital transformation and ESG practices of enterprises at the management level and enriches empirical evidence in the field of gender studies.
The Influence of Celebrity Effect on Commercial Brand Marketing - Taking Nike as An Example
Authors: Wang Xuanzhi
Published: December 2024

Nowadays, consumers tend to rush for celebrity endorsement, today's more transparent information, celebrity endorsement has been a business opportunity for many companies to take advantage of, through which the brand's influence is rapidly expanding, casting a lot of successful win-win case between the enterprise and the star, a lot of brands will go through the star endorsement to enhance the influence and sales, the star can also be in the co-operation to obtain income as well as more business opportunities, but this is not necessarily a sure-fire business, which contains a lot of decision-making and a lot of data analysis as support to ensure a successful partnership. This paper analyses the role of the celebrity effect in branding by using literature analysis, and marketing model analysis. It addresses the issue of reliance on the celebrity effect and how brand loyalty can be sustained due to the fan effect. In response to these issues, brands can optimize their branding by strengthening community ties, linking online and offline, and combining multiple marketing tools with the celebrity effect.
Government support and the development of new quality productivity: a text mining analysis based on the provincial government work report
Authors: Sun Weidong , Zhou Yanchen , Li Yanyu , Hui Xiyu , Qiu Yifan , Liu Hongrong
Published: December 2024

The new quality productivity is an important driving force to push forward the Chinese modernization in our country, based on the text mining of 510 provincial government work reports from 2011 to 2023, this paper estimates the government's support for the development of new-quality productivity, and carries out the principal component analysis by constructing the index system of the development of new-quality productivity, this paper measures the development level of new quality productivity and empirically tests the mechanism of government support on the development of new quality productivity with panel data model. The empirical results show that government support has a positive effect on the performance of new qualitative productivity at the 5% significance level. Based on the research conclusion, the paper proposes that government agencies should understand the actual demand of new quality productivity development, strengthen the implementation of supply-side reform, focus on long-term development, and create a good innovation environment.
Research on The Relationship Between Executive Compensation, ESG Performance and Firm Performance Based on Mediating Effect
Authors: Chen Jiahui
Published: December 2024

With the rapid development of social economy, more and more enterprises have begun to pay attention to corporate environment, social responsibility and corporate governance (ESG), but there are still different views in the academic community on the question of whether the improvement of ESG performance can lead to the improvement of performance level, and whether the implementation of compensation incentives for executives can have an impact on the relationship between ESG performance and corporate performance. From the perspective of mediating effect, based on stakeholder theory, information asymmetry theory and reputation theory, this paper takes listed companies from 2012 to 2020 as the research object, empirically analyzes the relationship between executive compensation, corporate ESG performance and corporate performance through Multiple Regression Analysis, and further studies the mediating role of corporate ESG performance. This study not only provides a scientific basis for companies to improve their ESG performance in practice, but also provides a reference for policymakers to better balance the relationship between social responsibility and economic benefits.
Analyzing the Potential Benefits of Brand Ambassador Marketing
Authors: Chen Feitong
Published: December 2024

Prada's lackluster performance in the Chinese market in recent years can be attributed to its marketing plan errors. Prada launched a new collaboration with the Chinese Women's Football Team on July 10, 2023. The objective of this study was to examine the impact of the recent collaboration on Prada's business growth in the Chinese market. This study employed data from Chinese consumers, financial reports from the Prada Group, and relevant studies to clarify this subject and ultimately reach a conclusion. By employing brand ambassadors, Prada may improve its unfavorable brand image and boost its online engagement with consumers, resulting in further advantages. The new collaboration allows Prada to strengthen customer loyalty to its brand. To increase the probability of customers making repeat purchases, Prada should offer exceptional designs in its unique collections for the football team. Furthermore, this collaboration enables Prada to broaden its market penetration. In order to enhance its performance, Prada should enhance its aesthetic and provide a wider range of prototype products for its brand ambassadors. This article enhances and supplements the current research on the brand ambassador marketing strategy. Additionally, this report provides guidance to luxury brands regarding novel marketing methods.
Research on Identification Technology of Aviation Plug Solder Cup
Authors: Jiao Wei , Liu Zhaohua , Zhang Zhuangzhuang
Published: December 2024

Aviation plugs are characterized by safety, reliability, waterproof and dustproof which have been widely used in various industries. Aviation plugs are currently mainly welded manually, a method with low welding efficiency and a high error rate. The identification and positioning of the welding cups of aviation plugs is a key point in the automatic technology of welding aviation plugs. This paper proposes a combined algorithm based on YOLOv5 and image processing algorithms to realize the solder cup recognition and localization of aviation plugs. In order to improve the recognition and positioning accuracy of the solder cup of the aviation plug, this paper carries out improvement and optimization on the basis of the original YOLOv5 model: One is to embed the ECA attention mechanism in the network; Second, the Wise-IOU (WIOU) loss function is used to replace the loss function of the original model. Improved YOLOv5 algorithm combined with image processing algorithms. Using algorithms to solder cup images noise reduction, gray scale binarization, Hough transform contour recognition. Finally, the feature extraction match function is used for template matching. This enables the identification and positioning of solder cups for aviation plugs. Experimental validation on a home-made dataset shows that the improved algorithm has improved accuracy in the identification of solder cups for aviation plugs, which meets the needs of aviation plugs for soldering operations.
Development Direction of New Energy Vehicle Charging Technology based on Electronic Power Technology
Authors: Jia Churuo
Published: December 2024

The improvement of charging technology is necessary. By listing the charging characteristics of the three charging modes, this paper gives the methods to improve the charging efficiency of new energy vehicles in each mode, the advantages and disadvantages of the mode to improve the charging efficiency, and what kind of technology is expected to be used in the future. By summarizing the development prospects of various charging methods, providing the direction of building a more energy-efficient charging system in the future, and looking forward to the possible vigorous development of charging modes in the future.
Innovation Driven and International Cooperation Strategies of High-Tech Enterprises in the Era of Globalization
Authors: Ning Yanbo
Published: December 2024

High-tech businesses are under increasing pressure to develop and collaborate globally in order to remain competitive in an era characterized by rapid globalization. This study looks at tactics that are driven by innovation and how important it is for high-tech companies to collaborate internationally. The study looks at how innovation functions as a primary competitive strategy and how international cooperation improves innovation capabilities and market competitiveness. It does this by using case studies and in-depth literature reviews. In particular, the example of Huawei Technologies shows how R&D investment and strategic international relationships support innovation. According to the results, strong international cooperation can greatly improve high-tech businesses' innovation output and market placement. It can also offer important insights into how to overcome common challenges in global market contexts.
Analysis on the optimization measures of the management mode of digital transformation company from the perspective of internal control
Authors: Wu Jinlong
Published: December 2024

This paper conducts an analysis on the optimization measures for the management mode of digital transformation companies, specifically from the perspective of internal control. It delves into the challenges and opportunities faced by companies undergoing digital transformation and explores how internal control mechanisms can be leveraged to enhance the effectiveness and efficiency of these transformations. The study examines various aspects of internal control, including risk assessment, information and communication, control activities, monitoring, and the control environment, and discusses how these elements can be optimized to support the digital transformation process. By adopting a comprehensive and systematic approach, the paper aims to provide practical insights and recommendations for companies seeking to optimize their management modes in the context of digital transformation.
The Practice and Effect of Multinational Enterprises' Media Strategy in Creative Cities: A Case Study of Hong Kong and Singapore
Authors: Wang Qixuan
Published: December 2024

With the accelerated development of globalization, creative cities have gradually become an important area for the strategic deployment of multinational enterprises. The purpose of this study is to explore the media strategies adopted by multinational enterprises in creative cities, such as Hong Kong and Singapore, and their practical effects. Through in-depth analysis of the two market environments, combined with qualitative and quantitative research methods, including in-depth interviews, questionnaires and case studies, this paper reveals the characteristics and differences of the media strategies developed and implemented by multinational enterprises in different cultural contexts. The results of the study show that although Hong Kong and Singapore are both highly developed economies, due to their unique cultural and social characteristics, companies need to consider local consumer behavior patterns, language habits and media consumption trends when formulating media strategies. In addition, the support degree of government policies also directly affects the effectiveness of the strategy. Through the comparative analysis of the practical effects of the two places, this study provides valuable insights for enterprises to better adapt to the local market in the process of globalization, and puts forward corresponding strategy suggestions. Finally, this paper provides a new perspective for understanding the media strategies and influencing factors of multinational enterprises in creative cities.
Research on Optimization Model of Crop Planting Strategy Based on Linear Programming
Authors: Cai Zhidan , Chen Wenjie , Chen Xinyi
Published: December 2024

With the advancement of China's rural revitalization strategy, exploring scientific planting strategies is becoming increasingly important for achieving sustainable development of rural economy. This article takes a village in Huabei Mountain District as the research object and establishes a linear programming model to optimize the planting strategy of crops, to maximize the economic benefits of the village from 2024 to 2030. Firstly, based on the crop yield per mu, cost, and sales price data in 2023, a linear programming model was established with the goal of maximizing total revenue. Then, by analyzing the constraints of crop selection, continuous planting, legume crop rotation, and area allocation in the plot, the constraints of the objective function were defined. For the overproduction part, this article calculates the objective function under the conditions of unsold waste and 50% price reduction for sale. The results show that under the condition of unsold waste, the maximum total revenue of the village from 2024 to 2030 is approximately 2.38 million; under a 50% price reduction, the maximum total revenue for the village is approximately 2.59 million, and the provided planting plan meets all constraints.
Research on Logistics Cost Prediction Based on Random Forest Regression Modeling
Authors: Zhao Shuya
Published: December 2024

With the rapid development of globalization and e-commerce, logistics industry has become a key link between production and consumption. However, the efficient management and control of logistics costs has become an important challenge for enterprises to enhance their competitiveness. The scientific control of logistics cost depends on accurate cost prediction. In this paper, we first process the missing values of open source logistics cost data, and analyze the logistics cost and numerical influencing factors as skewed distribution with the help of distribution probability density plot and histogram, so we use logarithmic transformation to eliminate the skewness. The box plot and quartile method are used to visualize and process the outliers of discrete factors. For the cleaned data, the chi-square test and correlation coefficient method are applied to screen important features and remove redundant information, respectively. Then the random forest regression model was constructed to predict logistics costs, and the model parameters were optimized by grid search and cross-validation. Finally, the importance of the features of the prediction model is also ranked, and the model prediction mechanism is analyzed in depth to provide a scientific basis for logistics cost control.
Digital Trade Network Status and Its Impact on Export Complexity
Authors: Li Jingying
Published: December 2024

With the rapid development of information and communication technology, digital trade has become a key driving force for promoting economic growth, promoting enterprise transformation and improving the position of the global value chain. This paper selects the OECD service trade database digital trade agency data collection, using social network analysis, build the digital trade network between 22 countries in 2010-2021, and analyzes the development and evolution of digital trade network and the status of a country or a region in the digital trade network, the research results show that: observe the increasing digital trade between sample countries (regions), the number of economies trading partners, the breadth of digital trade between sample countries. From the perspective of the individual network characteristics of the economies, the fluctuation of the top countries or regions is small, while the fluctuation of the latter countries is large, indicating that the pattern of digital trade network has not been finalized, and there is still room for development. In addition, this paper also based on the panel data model empirical analysis of a country or regional digital trade network status on the influence of the export technology complexity, the study found that near the center of a countrys export technology complexity presents significant positive effect, shows that in the digital trade network, a countrys trade accessibility is higher, will have a positive impact on its export technology complexity.
Coral Bleaching Situation and Influencing Factors in Recent Decade
Authors: Zheng Jiamei
Published: December 2024

Coral bleaching is a very common but urgent problem that needs to be solved today. Coral bleaching due to global warming and other reasons is the greatest threat to the coral ecology system today. Coral reefs not only have great economic value but also have important ecological meaning. Protecting coral ecology is also one link to practicing global sustainable development. Research on bleaching events in recent years has shown that corals have different bleaching conditions under different environmental factors. Besides effects of exogenous factors such as the surrounding environment, there are also factors in coral itself, such as the different species of coral symbiotic. This is also a breakthrough in the battle againcoralsst heat bleaching events, to give hope for the coral situation. In the future, gene editing and other technology can be used to breed  which have more heat-resistant or more bleaching-resistant. The current study is mainly in terms of environmental protection and strengthening coral resistance to support coral ecology. For more challenges in the future, still needs deeper research in coral heat bleaching and recovery mechanisms area and interactions between coral and symbiotic mechanisms area. Understanding the key factors influencing coral bleaching will be a prerequisite for solving the problem in the future.
Research on Enterprise Emission Risk Assessment Model Based on XGBoost-AHP
Authors: Wu Tong
Published: December 2024

This study aims to address the immature development of environmental pollution-related insurance in China by introducing machine learning technology to improve the traditional risk assessment model in order to scientifically and accurately quantify the pollution caused by enterprises in the production process. In this paper, public data such as annual reports and social responsibility reports of listed companies are collected, and the data on corporate emissions are identified by KMeans and GMM clustering, and then the probability of corporate illegal emissions behavior is predicted by using XGBoost classifier. At the same time, considering the environmental pollution risk of the location of the enterprise, Random Forest was used to predict the comprehensive risk and transfer probability. Finally, the enterprise discharge risk is evaluated by hierarchical analysis method. This study not only helps the enterprise's own risk management, but also provides a pricing basis for the insurance company and promotes the development of environmental pollution-related insurance in China, which has important theoretical and practical significance.
Analyzing the Influence Factors on Brand Image
Authors: Wang Zixi
Published: December 2024

In the context of the "socialite" rebranding initiative, MIU MIU has successfully experienced a renewed sense of vitality. The purpose of this study was to explore what factors led to the concept of rebranding and why this action can be successful for MIU. This paper uses social identity theory, brand association theory, and brand positioning theory to carry out relevant analysis. The final analysis of brand re-shaping due to changes in consumer groups, widespread social media communication, and market trends suggests that the future should be appropriate to broaden the audience, regardless of age: more people who want to be "socialites" have the opportunity to buy, advertise on social media, collaborate with more stars, and upload the brand ambassador's clothes to attract more consumers. The brand can also use unique colors to express brand style, adding brand memory points and at the same time creating a unique style that is unique to MIU MIU. The value of such a study is to provide ideas for more brands to achieve brand image rebranding and improve the lack of papers on MIU MIU brand research.
Luxury Brand Marketing Strategy - Taking Chanel as An Example
Authors: Zhang Yujie
Published: December 2024

With the end of the epidemic, people's consumption patterns and habits have changed a lot. Against this background, Chanel's sales increased in 2023. There are many studies on Chanel's marketing strategy. However, there are few studies on the reasons behind Chanel's sales growth. The purpose of this article is to investigate the reasons for Chanel's increased sales in 2023 from a marketing strategy perspective. This article utilizes brand extension theory, integrated marketing communication theory, customer relationship management theory, and case analysis to deeply analyze the reasons for Chanel's sales growth. The results suggest that Chanel's sales growth can be attributed to its unique design and innovation, with visual marketing being the key area for improvement. The second reason involves strong marketing and brand promotion, and Chanel must also engage in diversified marketing strategies. The third reason is effective customer relationship management, and Chanel needs to conduct customer segmentation on this basis. This study will provide a reference for other scholars who investigate Chanel's sales and will help Chanel realize higher sales in the future.
In The Face of Disinflation, Policymakers Are Hesitant to Reduce Interest Rates: is This in Line With Economic Theory?
Authors: Li Shuquan
Published: December 2024

This paper approaches the issue by first considering whether such reluctance to lower interest rates even in the face of disinflation is supported by standard economic theory. Expanding through Neo-Fisherianism and reflective equilibrium, this paper examines how counterproductive effects further interest rate cuts could be and whether scope exists for conventional monetary policies. Practical limitations are in line with Keynesian economics prescription on lower interest rates to boost demand. The zero lower bound and liquidity traps render such measures, while not limited to, an inadequate remedy for the ailment as revealed by the not-so-distant experiences during the 2008 credit crunch and current COVID-19 outbreak. The debate also embraces other influences from the globe concerning economics and politics, like exchange rate volatility and public faith in the role of central banks. Since further rate cuts magnify the risks and reduce potential returns, a more appropriate strategy would therefore be a mixed policy approach—to alternative instruments—entailing fiscal stimulus plus quantitative easing in view of disinflation. The paper concludes, therefore, that the cautious approach by policymakers is based on theory as well as on evidence; this therefore underlines the call that responses in policy need to be nuanced and specific to the context.
Effects of Interfacial Parameters and Temperature on Effective Schottky Barrier Height of Metal-Wrapped (Al-Gan) Nanowire Schottky Diode
Authors: John Dogari , Usman Adam , Benson Yerima
Published: December 2024

Junction interface parameters (interface states density, interface layer thickness, interface permittivity and neutral surface states) and temperature effects have been studied. Results have shown that for the scaled structure doping functions below degeneracy state and temperature have significant impact on the effective Schottky barrier height while the interface parameters show no significant change. The barrier height has been observed to increase as the temperature increases almost linearly by ~5.171×10-3eV with increase in temperature from 300K to 420 K and this may be associated with the avalanched charge carriers being transported across the barrier height. The interface layer   thickness in the range of 1.5 nm to 3.0 nm shows no effect on the carrier transport characteristics curves of the Schottky diode whereas the ideality factor has been found to decrease with an increase in temperature.