Recruitment digital technologies
Authors:   Kyiv National Economic University named after Vadym Hetman, Kravchuk Oksana , Varis Iryna ,   Kyiv National Economic University named after Vadym Hetman, Bidna Tetyana ,   Kyiv National Economic University named after V. Hetman
Published: June 2022

The aim of the article. The aim of the article is to generalize and systematize theoretical and applied aspects for digital transformation of personnel recruitment process to determine the optimal digital recruitment technologies for the Ukrainian market. Which would enable, on the one hand, fully optimize the recruitment process and include general trends in digitalization and modern digital tools, and, on the other hand, would be adapted to the challenges of modern realities of staff involvement in the global pandemic COVID-19 and in the post-pandemic period. Analyses results. The implementation of recruitment processes during the global COVID-19 pandemic is increasingly moving to a remote format that require utilization of more and more digital technologies. Digitization and virtualization of recruitment processes is changing the current requirements for the software used. Synthesis of latest researches and global trends in the software market has allowed structuring current digital technologies and developing proposals for their implementation in Ukrainian HR practice. The analysis of the Ukrainian market and existing analytical platforms has allowed identifying the most popular HRM-systems, which are able to automate the process of staff recruiting. On this basis, the most effective software for recruiting personnel in Ukraine under pandemic conditions and post-pandemic reality is summarized, the need for digital technology is justified, taking into account all modern aspects and factors, promising ways to use software for improving the quality of staff recruiting. Conclusions and directions for further research. The results of the study on trends in digitalization of recruitment, development and usage of digital technologies for recruitment, trends in the usage of software for recruitment process in 2021 in Ukraine and in the world confirms the need for digital technologies research, taking into account all current aspects and impacting factors. Currently, there is an increase in the usage of digital methods for staff recruitment. Recruitment business processes are mainly implemented by using digital technologies. The usage of innovative digital technologies such as artificial intelligence (AI), chatbots, gamification, added (AR) and virtual (VR) reality, remote (digital, virtual) selection, increases the efficiency of the recruitment process, especially during the pandemic. After all, with the help of these technologies, organizations are able to reduce duration for staff recruiting process through fully automated resumes processing and screening process. Analytical modules modernize the recruitment process, identifying the best talents and their potential. Adaptation and training of employees with the help of AR and VR technologies is becoming commonplace. Introducing of HRM-system is a separate area for digital recruitment. Organizations that do not yet use digital technologies and HRM systems should consider rethinking the digital recruitment strategy, because in modern-day environment control for all recruitment processes by means of one system is not trendy, but vital. The results of the survey have showed that the most effective software used by recruiters in Ukrainian companies in 2021 is Hurma, which due to profitability, functionality, affordability, security and cost-effectiveness can be confidently used to automate the recruitment process. With regard to the results of the research and analysis of international experience in digitization and usage of software in recruitment processes, it can be concluded that Ukraine needs faster digitization to improve recruitment and selection processes.