DIGITIZATION OF THE COMPETITIVENESS OF BUSINESS STRUCTURES: ACHIEVEMENTS AND PROSPECTS FOR DEVELOPMENTDIGITIZATION OF THE COMPETITIVENESS OF BUSINESS STRUCTURES: ACHIEVEMENTS AND PROSPECTS FOR DEVELOPMENT
Authors:   Oles Honchar Dnipro National University, Petrynyak Ulyana , Kahanov Vitaliy ,   Construction Company "Tekkom1"
Published: February 2025

The article analyzes the dynamic and professional competences of the creativity of digitalization, which defines a new format for business structures, which, in parallel with the transformation of business models, can add multi-million revenues to the economic growth of Ukraine. Digitization has the greatest impact on such components of business processes as: interaction with customers, value proposition and management of internal infrastructure. The most widespread elements of the integrated information environment, which are used by enterprises to automate all business processes and are based on the basic concepts of information systems that have evolved, are characterized. The relevance of the digital transformation of Ukrainian business in the context of numerous challenges caused by the war in Ukraine has been determined. Any challenges and threats associated with the manifestation of a certain trend in the economy, politics, demography, social life, etc. may manifest in a combination of possible problems and negative results. Each of these undesirable results can be represented as a risk, described by the parameters "the size of the possible negative result" and "the possibility of the occurrence of a negative result. The transition to digital technologies is associated with the presence and need to solve a number of problems, such as: 1. The mentality of wary attitude towards everything new from outside of Ukrainian business, economy and society - there are still companies in Ukraine that believe that information technology poses a threat to their business. 2. Insufficient participation of the state in the process of creating a digital economy (due to martial law) reluctance of some deputies to master innovations, corruption. 3. Lack of investments in fixed assets of business structures, including on updating and implementation of new technologies. 4. Lack of qualified personnel in the IT field, especially in the frontline regions. The results of the assessment of the impact of digitalization on the economy of Ukraine proved that the state really has great potential for the implementation of digital technologies. Possession of digital assets gives business entities in any economic sphere an additional competitive advantage, and the level of competitiveness of enterprises will be determined by the level of their digitalization. Digitization of Ukraine's business structures in the post-war recovery will be an important component of economic development and the institutional basis for sustainable production growth and increased competitiveness. Digital technologies penetrate almost all spheres of society, and the conquest of the consumer with the help of Internet technologies occurs at a rapid speed. The digital transformation of business involves restructuring the management system of business structures and a number of management solutions: the choice of a digital transformation method that companies use: a transformation path that is considered ineffective because changes in digital technologies occur too quickly; jumpy and risky, during which firms build up internal technological capabilities as quickly as possible. Digitization emphasizes the digital support of business processes and services using modern technologies and information systems.