HOTEL AND RESTAURANT BUSINESS: TRENDS OF THE INDUSTRY IN THE CONDITIONS OF CRISIS PHENOMENA AND PROSPECTS OF POST-WAR DEVELOPMENT
Authors:   Chernivtsi Institute Trade and Economics of SUTE, Chernivtsi, Tetiana Brykova 
Published: July 2023

ЕК О Н О МІКА ТА У П Р АВЛ І Н НЯ ПІ Д ПР И Є МС ТВА М И СФ ЕР И Г О С ТИ Н Н О С ТІ Випуск I (89), 202354 умовах війни: у лютому 2022 р. працювало менше 20% закладів ресторанного бізнесу, ситуація стабілізувалась у березні (відновили свою діяльність 38% закладів). Узагальнено наслідки пандемії COVID-19 та повномасштабної війни, що стали передумовами кризи у досліджуваній галузі. Наголошено, що перспективи діяльності галузі залежатимуть від фінансових, безпекових факторів, рівня ризиків, динаміки відновлення інвестиційних потоків; було узагальнено важливість залучення додаткових інвестицій на відновлення галузі, а також доцільність формування плану відновлення активності суб’єктів ресторанного і готельного господарства відповідно до попиту на туристичні послуги. Перспективи подальших досліджень пов’язані з оцінкою наслідків військових дій в Україні для сфери готельно-ресторанного бізнесу. Ключові слова: готельно-ресторанний бізнес, економічна криза, повномасштабна війна, туризм, Covid-19, послуги із тимчасового розміщування й організації харчування. Кількість джерел: 13; кількість таблиць: 2. Tetiana Brykova, Candidate of Engineering Sciences, Associate Рrofessor, https://orcid.org/0000-0001-8842-9028 Chernivtsi Trade and Economics Institute SUTE, Chernivtsi HOTEL AND RESTAURANT BUSINESS: TRENDS OF THE INDUSTRY IN THE CONDITIONS OF CRISIS PHENOMENA AND PROSPECTS OF POST-WAR DEVELOPMENT Summary The current state of the hotel and restaurant business can be characterized as changing. The industry, weakened by the post-pandemic consequences and quarantine restrictions, is adapting to work in wartime conditions. The first months of the full-scale war were profitable, but now the industry is suffering losses. The purpose of the article is to study the functioning of the hotel and restaurant business in the conditions of the COVID-19 pandemic and the war, as well as the prospects for the post-war development of the industry. In the process of research, methods of comparison, analysis and generalization were used. It was found that the hotel and restaurant business was a stable industry until 2020 (in 2019, there were 18,636 catering establishments and 5,335 collective means of accommodation in Ukraine). It was established that the COVID-19 pandemic led to a decrease in the number of institutions and a radical reorganization of those that remained. An analysis of the financial results before taxation of enterprises providing temporary accommodation and catering services was carried out. Based on the results of the analysis, it was established that in 2020 there were 4,523 accommodation establishments and 14,786 restaurants in the market, 40.9% of business entities suffered losses. In 2021, as a result of the implementation of effective quarantine countermeasures, the increase in the financial result ECO N O MI CS AN D M ANA G EM EN T H OSP I TAL I TY ENTERPRISES Issue I (89), 2023 55 before taxation amounted to 220.4%. The dynamics of the hotel and restaurant business in wartime conditions were considered: in February 2022, less than 20% of restaurant business establishments worked, the situation stabilized in March (38% of establishments resumed their activities). The consequences of the COVID-19 pandemic and full-scale war, which became the prerequisites for the crisis in the researched industry, are summarized. It was emphasized that the prospects of the industry will depend on financial and security factors. Prospects for further research are related to the assessment of the consequences of military actions in Ukraine for the sphere of hotel and restaurant business.