bluuebunny/crossref_metadata_2025 huggingface dataset:
La adaptación de la publicidad a su nuevo escenario
Authors: Rodríguez Rad Carlos J.
Published: February 2018

Muchos son los síntomas que hacen suponer que el complejo mundo de la publicidad está en crisis: despidos masivos en la mayoría de las agen­ cias de publicidad,quiebra de algunas agencias que hasta hace poco eran consideradas sólidas y fue1tes, dificultad creciente para conseguir nuevas cuentas e incluso para mantener las ya existentes, etc...
Las Relaciones Públicas en el Postmodernismo
Authors: Noguero i Grau Antonio
Published: February 2018

Finiquitando el último quinquenio que hará pasar a mejor vida el siglo XX, es ya hora de que elaboremos en tomo al fenómeno de las relacio­ nes públicas algunas consideraciones puntuales. Por principio y defini­ ción, hemos de aclarar que para unos las relaciones públicas son un fenómeno y para otros una función social.
Un hombre muy femenino
Authors: Rey Juan
Published: February 2018

Cuando se habla de la feminización  del hombre en el terreno de la publicidad, se está hablando de la imitación de las formas y los comportamientos,  por supuestos publi­ citarios, de la mujer por parte del hombre. La publicidad es un  discurso que, dados su imperativo económico y sus condiciones de recepción, per­ sigue una rápida identificación entre el consumidor  real  (futuro compra­ dor) y el consumidor ideal (arquetipo propuesto en el discurso).
Claves para el desarrollo de la comunicación corporativa en los sectores tradicionales
Authors: Blay Arráez Rocío , Benlloch Osuna Maria Teresa , Sanahuja Peris Guillermo
Published: February 2018

Esta investigación se propone ofrecer claves que propicien el desarrollo de la comunicación corporativa en los sectores tradicionales, sectores con un peso muy relevante en nuestra economía. Tras profundizar en los pilares teóricos del corporate y en la casuística de estos sectores, se desarrolla una metodología cualitativa en la que han participado empresarios de éstos sectores, representantes de asociaciones sectoriales y profesionales del ámbito de la comunicación. Las conclusiones arrojan una serie de sugerencias vinculadas a tres dimensiones cuyo objeto es instalar la cultura de la comunicación en estas organizaciones, conseguir una cooperación entre las distintas empresas para construir marcas territorio potentes y favorecer la relación de confianza y eficacia entre agencias y organizaciones.
Palabras para vender palabras para soñar
Authors: Garrido Manuel
Published: February 2018

Palabras para vender palabras para soñar. Introducción a la redacción publicitaria, JUAN REY, Barcelona, Paidós, 1997
Merchandising: en busca de la imagen en el punto de venta
Authors: Berenguel Fernández José
Published: February 2018

Podemos definir el merchandising (Westphalen, 1993: 1006) como el conjunto de métodos y técnicas que tienen por objeto el análisis de la presentación en los lugares de venta de un bien o servicio en las mejores  condiciones  materiales  y psicológicas.  El merchandising se basa en investigaciones centradas especialmente en los comportamien­ tos de compra  y en los procesos que llevan a dar satisfacción  a los clientes. Se preocupa del acondicionamiento del producto, de su colo­ cación  y emplazamiento en las superficies  de  venta, del control  de estantes y expositores donde son presentados los productos en los pun­ tos de venta, y en general, de la promoción de las ventas.
El iconosimbolismo de la imagen publicitaria
Authors: Garrido Lora Manuel
Published: February 2018

Crear ha sido siempre una necesidad para el ser humano, se ha configurado  como deseo de dejar huella en la tien·a ante el paso ine­ xorable  del  tiempo.  De ello han sido espejo  todas las  actividades humanas, más aún las artísticas. Es un deseo de comunicar creando, de crear formas de comunicación.  La publicidad, actividad prototipo de la modernidad,  ha rescatado  la creatividad,  liberando  el discurso lingüístico de la arbitrariedad que lo coartaba.
Publicidad y cine erótico en la prensa de la transición
Authors: Rodríguez Centeno Juan Carlos
Published: February 2018

El 20 de noviembre  de 1975 moría el General  Franco.  Comenzaba en España un período de incertidumbres y de cambios que pasó a la historia con el nombre de La Transición. Había que desmantelar  un sistema que se acercaba a los cuarenta años  de existencia y   sustituirlo por  otro:  La Democracia.En un país en ebullición social y política, entre el miedo y la esperanza, el ansia de libertad se manifestaba de muy diversas maneras. Una de ellas se convertiría con el paso de los años en una de las señas de identidad de la época: el erotismo.Las revistas de chicas desnudas empezaron a copar los quioscos. Las tira­ das de Lib o Bazaar crecían con cada número. Lui llegó a alcanzar los ciento cincuenta mil ejemplares vendidos. En 1978  Interviú, que combina la infor­ mación política con el desnudo de  famosas, vende un millón de ejemplares, un fenómeno excepcional en la historia de los medios en España.A la prensa erótica le acompaña el cine. Las películas del «destape» pue­ blan las carteleras con un éxito de público sin precedentes. La publicidad de este tipo de cine se convertiría en una de los mayores fuentes de ingre­ sos de la prensa del momento.
Estrategias de la persuasión
Authors: Garrido  Lora Manuel
Published: February 2018

Estrategias de la persuasión. Mito y propaganda política. Adrian Huici ModenesAlfar Universidad, Sevilla, 1996
Tipografía publicitaria: la escritura plena
Authors: Espejo Cala Carmen
Published: February 2018

En un extenso estudio que hoy se considera punto de partida de toda la moderna teoría sobre la comunicación escrita, Historia de la Escritura, el norteamericano Ignace Gelb cataloga la modalidad alfabética con el rótulo ponderativo de escritura completd. En su explicación, el sistema alfabético culminado por los griegos del siglo de Pericles resulta del incesante y pro­ gresivo perreccionamiento de las técnicas para comunicarse gráficamente tal como éstas comienzan a desarrollarse en la pintura-escritura, la que todos los pueblos primitivos han practicado en rocas, paredes, tejidos o enseres.
Publicidad y libertad de expresión
Authors: Gorrotxategi Mirem
Published: February 2018

El triunfo de la burguesía liberal y la evolución que convirtió a ésta en el poder dominante, permitieron que aquellos listados de derechos y liberta­ des naturales  que se emplearon  como  instrumento  de cambio contra  la monarquía  despótica, se convirtieran en declaraciones universales de los derechos y libertades del hombre, contenido, aún hoy, indispensable en las Constituciones. En una ftlosofía jurídica en la que el positivismo era la nota dominante, el reconocimiento de estos derechos y  su máxima protección por el ordenamiento jurídico cumplía, además, la función de dotar de res­ paldo moral legitimador al sistema que, por lo demás, negaba cualquier teo­ ría sobre la justicia.
La arquitectura de la empresa: Un elemento al servicio de la comunicación comercial
Authors: Caro González Francisco J.
Published: February 2018

A lo largo de la historia, la arquitectura ha sido empleada por los detenta­ dores del poder como un reflejo simbólico del mismo. De esta forma, los faraones de Egipto construyeron grandes pirámides, en la Edad Media el poder eclesiástico se manifestó en la construcción de catedrales, la nobleza magnificaba su existencia con la edificación de palacios y los estados cons­ truían (y construyen) soberbios edificios para albergar sus instalaciones.
Los efectos de la publicidad
Authors: Garrido  Lora Manuel
Published: February 2018

Los efectos de la publicidad, José  Luis  LeónBarcelona, Ariel, 1996.
La publicidad a debate
Authors: Rodríguez Centeno Juan Carlos
Published: February 2018

Jim Ring, Barcelona, Folio, 1994
El Séptimo Arte en la publicidad insertada en las revistas editadas en Portugal (1999- 2009)
Authors: De Vicente Domínguez Aida María
Published: February 2018

El presente estudio pretende dar a conocer cómo los creativos usan el Séptimo Arte para anunciar productos o promocionar marcas. Describir estrategias utilizadas por los publicitarios apoyándose en el cine, identificar cuál de ellas es la más representativa y conocer qué sectores económicos se anuncian a través de este recurso son los objetivos de la investigación. La metodología ha consistido en analizar la totalidad de la publicidad insertada a lo largo de diez años (1999- 2009) en la revista semanal de información general nacional e internacional más leída en Portugal, Visão, que incluya referencias o elementos procedentes de la industria cinematográfica.
El videoclip. Comunicación comercial en la industria musical
Authors: Galeano Pedro
Published: February 2018

David Selva Ruiz. Ediciones Alfar, Sevilla, 2014
Introducción al análisis del discurso publicitario
Authors: Vázquez Medel Miguel Ángel
Published: February 2018

Los grandes sueños que el hombre ha alimentado desde siemrpe sobre la eliminación de las barreras comunicativas se han transformado en realidades en la última centuria: el espacio y el tiempo, los grandes formantes de la existencia.
El Nacimiento del cartel político y su relación con las vanguardias
Authors: Lara Ruiz-Granados Pilar
Published: February 2018

La Europa de principios de siglo se caracteriza, dentro del -ambito artístico, por dos corrientes contrapuestas. Por un lado aquella que representa a la burguesía dominante y tiende a la exaltación de una serie de valores decominónicos, por otro una estético de ruptura que se rebela contra lo superficial, que se distingue por su actitud crítica y la búsqueda de nuevas formas de expresión.
Planificación y estrategia de identidad corporativa en los clubes deportivos españoles
Authors: Sanahuja Peris Guillermo
Published: February 2018

La presente investigación trata de presentar un diagnóstico original sobre los procesos de planificación estratégica de la identidad corporativa en los clubes deportivos profesionales españoles. La metodología empleada es una combinación de técnicas cuantitativas y cualitativas ante un universo de estudio formado por las cincuentas seis entidades deportivas que forman la Liga de Fútbol Profesional y la Asociación de Clubes de Baloncesto.
La publicidad interactiva en España: inversión y análisis del entorno publicitario
Authors: Cea Nereida
Published: February 2018

En poco más de una década Internet se ha convertido en el primer medio publicitario en los mercados de referencia. El artículo aborda algunos de los hechos más relevantes para el estudio de la economía de la publicidad interactiva, esencialmente desde la perspectiva de la gestión publicitaria. Al respecto, dos son los hechos más significativos: el incremento sostenido de nuevos espacios publicitarios y el desequilibrio entre inversión publicitaria y audiencia del medio. Por último, desde el punto de vista de la planificación, se sugieren nuevas estrategias en la gestión publicitaria.
ARTvertisers. Arte y publicidad en las Vanguardias históricas
Authors: M. Mateos Santos
Published: February 2018

Se analiza la producción publicitaria de tres profesionales directamente vinculados con las Primeras Vanguardias artísticas del siglo XX: Alekxandr Ródchenko, Fortunato Depero y A. M. Cassandre. Artistas-publicistas que se nutren de las experimentaciones plásticas vanguardistas persiguiendo tres objetivos diferentes: social, autopromocional y puramente comercial. El objetivo es demostrar la intensa y fecunda circulación de ideas visuales que se dio entre arte y publicidad durante la primera mitad del siglo XX, construyendo un pilar más del puente que las une.
Publicidad y leyes de violencia de género. Estudio empírico en España y Argentina
Authors: Martín Llaguno Marta , Navarro Beltrá Marián
Published: February 2018

Recientemente en España y en Argentina se han promulgado normas para erradicar la violencia machista que, entre otras cuestiones, penalizan el uso de determinados estereotipos en la publicidad. Con el objetivo de observar las consecuencias de este desarrollo normativo, una muestra representativa de spots es revisada a través de dichas consideraciones legales y del concepto sesgo de género. Los resultados muestran que la difícil operacionalización de los estereotipos de género capaces de suscitar violencia de género hace complejo evaluar el sexismo publicitario y, por tanto, su legalidad. No obstante, la cuantificación de los sesgos resulta útil para valorar este sexismo.
Adolescentes y familia. Aportaciones a la publicidad de telefonía móvil
Authors: Itoiz López Maite , Portilla Manjón Idoia
Published: February 2018

El teléfono móvil está ampliamente extendido entre los adolescentes y la familia es clave a la hora de facilitarles el acceso a este aparato. En este trabajo el objetivo es analizar el uso de la telefonía móvil que realizan los adolescentes según la familia donde residen, considerando la convivencia o no con hermanos. Los datos proceden de la encuesta del Foro Generaciones Interactivas, seleccionando una muestra de más de 2.000 escolares de 14 y 15 años. A partir de este estudio se realizan recomendaciones para elaborar estrategias publicitarias y de marketing dirigidas a este público.
O perfil dos licenciados em Publicidade em Portugal. Uma perspectiva dos estudantes, dos professores e dos profissionais
Authors: Ribeiro Cardoso Paulo , Costa Pereira Francisco , Domingos Veríssimo Jorge , Correia Maria do Rosário , Marques Gonçalves Gisela
Published: February 2018

El propósito de este estudio es comprender cómo se está implementando la enseñanza de la Publicidad en Portugal y en qué medida los cursos satisfacen las necesidades del mercado laboral. Así, administramos un cuestionario a una muestra de estudiantes, profesores y profesionales en Lisboa, Oporto y Covilhã, con el objetivo de reunir las perspectivas de estos tres actores en este proceso. De forma general, constatamos que la universidad ha ido al encuentro de las necesidades del mercado, si bien debe aún procurar estrechar vínculos con la realidad profesional. Igualmente, concluimos que el perfil trazado por los entrevistados en relación a los licenciados en Publicidad apunta a rasgos individuales, tales como "integración en el equipo" o "dinamismo", así como a conocimientos técnicos, como “estrategia publicitaria" o "creatividad".
La publicidad de salud en la prensa ilustrada de finales del siglo XIX
Authors: Fernández Poyatos Ma Dolores
Published: February 2018

A finales del siglo XIX, la publicidad de las medicinas patentadas fue vital para el desarrollo de la prensa y la evolución de la actividad publicitaria, en los primeros países en industrializarse. Dada la inexistencia de estudios sobre este tema en España, se plantea la hipótesis de que hubo de existir un proceso similar. El estudio se centra en el análisis de un corpus de anuncios aparecidos desde 1891 a 1899 en el semanario ilustrado Blanco y Negro. El objetivo es comprobar el peso de este sector, así como describir las distintas formas galénicas y el tipo de especialidad que primaba.
Superficiales. ¿Qué está haciendo internet con nuestras mentes?
Authors: Muñiz Velázquez José Antonio
Published: February 2018

Nicholas Carr. Taurus, Madrid, 2011
Efectos de la deontología de la publicidad en la actitud profesional
Authors: Martín Llaguno Marta , Hernández Ruiz Alejandra
Published: February 2018

La ética es considerada como una competencia relevante por profesionales y académicos de la comunicación comercial. No en vano, en el contexto de la convergencia europea, la materia de deontología es obligatoria en los nuevos grados de publicidad. Sin embargo, estudios anglosajones cuestionan los efectos de los cursos de ética sobre las actitudes y los comportamientos de los publicitarios. Este trabajo mide la capacidad que ha tenido la materia de incrementar la sensibilidad hacia cuatro dimensiones del profesionalismo (la cognitivo-técnica, la social, la afectivo-emocional y la ética). Nuestro curso ha mejorado la actitud de los discentes sobre todo hacia las competencias sociales, especialmente relevantes en una profesión con un marcado carácter relacional como la publicidad.
Asimilación cultural y diferenciación social: los discursos publicitarios en la India contemporánea
Authors: Val Cubero Alejandra
Published: February 2018

La India ha pasado a ocupar un lugar destacado en la escena internacional iniciado tras las reformas económicas de los años noventa. Los discursos publicitarios contemporáneos siguen utilizando la estrategia de lo local en lo global incidiendo en aspectos como la unidad nacional y en valores supuestamente indios como la espiritualidad, aunque tanto estética como formalmente las imágenes publicitarias indias son muy parecidas a las occidentales. El mayor cambio social se aprecia en las nuevas generaciones de jóvenes de clase media y su intento de combinar aspectos relativos a la tradición y a la modernidad aunque las desigualdades por razones de casta, etnia o religión siguen estando presentes y es una minoría la que accede a un mercado de consumo en pleno desarrollo.
Todo va a cambiar tecnologia y evolucion
Authors: Rubio Hernández María del Mar
Published: February 2018

Enrique Dans; Grupo Planeta, Barcelona, 2010
Publicidad y comunicacion corporativa en la era digital
Authors: Hernández-Santaolalla Víctor
Published: February 2018

Marina Ramos Serrano; Manuel Garrido LoraJuan Carlos Rodríguez Centeno (coordinadores)Pirámide, Madrid, 2009
Publicidad: agente educador en los mass media en la era digital
Authors: Gómez Nieto Begoña
Published: February 2018

La publicidad forma parte de la vida diaria del ciudadano y es una pieza fundamental en el entramado de los mass media en el contexto digital. En el panorama mediático-comunicacional actual, la publicidad se conforma como un elemento clave en la influencia, modificación de hábitos y comportamientos del ciudadano, de ahí que sea importante agente educador desde un doble criterio: por un lado, como instrumento de socialización del individuo, y por otro, como agente manipulador que conduce al individuo hacia los intereses de marcas y organizaciones. El mensaje publicitario es concebido como invasor y agente educador en la era digital.
You are not a gadget
Authors: Calvo Moreno José María
Published: February 2018

Jaron LanierPenguin Books, Londres, 2010.
Sistema de manufatura: otimização de processos em uma unidade fabril de cimento através da teoria das filas
Authors: Perdoná Igor Idalgo , Nunes Rodrigo Veiga , Das Neves Rafael Martins , Naimer Simone Caberte , Godoy Leoni Pentiado
Published: February 2018

O sucesso de uma empresa fabril depende principalmente da agilidade do seu sistema de manufatura em absorver informações, o qual visa satisfazer as necessidades dos seus usuários. No entanto, o presente estudo tem por objetivo realizar uma análise de controle, identificando os fatores que limitam a expedição em uma fábrica de cimento e através de técnicas de produção, alinhar e otimizar o fluxo do processo nessa etapa. A Teoria das Filas é uma técnica bastante eficaz, pois busca oportunidades de aperfeiçoar as restrições, eliminando os gargalos e utilizando uma modelagem de transporte adequada, reduzindo o tempo de espera no carregamento. No que se estabelece, o estudo atingiu os propósitos instituídos, realizando a análise de controle, identificando os fatores que limitam a expedição na unidade fabril e através da utilização da técnica, Teoria das Filas, indicar onde deve ser alinhado e otimizado o fluxo do processo do cimento.
Análise operacional dos berços de atracação do porto de São Francisco do Sul/SC
Authors: Hardt Iuli , Frazzon Enzo Morosini
Published: February 2018

Os portos têm papel fundamental na competitividade internacional de uma economia, pois através deles escoam grande parte da produção de uma nação. Desta forma é de vital interesse que este setor esteja operando de forma eficiente. Neste contexto, este trabalho objetiva analisar a operação dos berços de atracação do porto de São Francisco do Sul/SC. Para tanto, foi modelada a operação portuária, desde a chegada dos navios até sua carga e descarga. Tomando como base a taxa de crescimento do porto, foram criados três cenários para o ano de 2030: (i) sem melhorias, (ii) com melhorias e (iii) com a instalação de guindastes portuários necessários para atender o nível de serviço recomendado pelos padrões internacionais de operação portuária. Com o trabalho conclui-se que para atender esses padrões internacionais serão necessários investimentos maiores do que aqueles em andamento no porto.
Aplicação da Filosofia Lean Construction no Processo Produtivo de uma Empresa do Setor de Construção Civil
Authors: Nery Vítor Felipe e Silva de Oliveira , Zattar Izabel Cristina , Oliveira Vitor Ongarato de
Published: February 2018

Este artigo teve por objetivo propor melhorias para o processo produtivo de uma empresa especializada na construção de barracões e fabricação de peças em armação de concreto, através da utilização de técnicas e ferramentas da Lean Construction. Para tal primeiramente foi avaliado o grau de aplicação dos onze princípios Lean Construction. Na sequência foi realizado um diagnóstico dos sete desperdícios propostos pela filosofia lean. Os resultados alcançados indicam que a empresa avaliada apresenta 51% de aplicação dos princípios Lean Construction e que 5 dos 11 princípios se mostraram deficientes apresentando score igual ou maior a 50% de potencial de melhoria.
Gestão da manutenção em equipamentos hospitalares: um estudo de caso
Authors: Gerônimo Maycon Da Silva , Leite Bruno Cardoso Costa , Oliveira Ricardo Daher
Published: February 2018

O gerenciamento da manutenção nas empresas, quaisquer que sejam seus ramos de atuação, tem se mostrado um fator primordial para o alcance da qualidade e confiabilidade dos processos, isto tem feito com que se invista cada vez mais em ferramentas que auxiliem na melhoria contínua dos indicadores de manutenção. Diante disto, este artigo tem como objetivo investigar as principais causas da elevada frequência de quebra dos equipamentos hospitalares e demonstrar possíveis formas para tratá-las. Para análise e estudo, foram utilizadas ferramentas da qualidade e o método observatório com a finalidade de quantificar os problemas encontrados com a elevada frequência de quebra dos equipamentos e os custos gerados com os reparos e a partir deles, elaborar propostas que possam reduzi-los. Com isso, foi possível perceber os pontos com maiores falhas e a elaboração de um plano de ação com a finalidade de proporcionar uma melhoria significativa no processo de gerenciamento da manutenção hospitalar.
Internal resistance and temperature change during over-discharge of lead-acid battery
Authors: Broda Balázs , Inzelt György
Published: February 2018

In recent decades, more and more electronic systems (start-stop, drive-by-wire, brake-by-wire) have been developed in the automotive industry therefore reliable power sources are necessary. It is essential to understand thoroughly the detailed behavior of the battery to increase its efficiency, stability and monitorability which is the most popular field nowadays. Over-discharge plays an important role in aging because it increases the probability of initiation of grid corrosion, sulfation and loss of active mass. In this work, the effects of over-discharge of lead-acid battery have been investigated via internal resistance increase and temperature change separately for both the negative and the positive electrode. Most of the measurements were carried out in a prepared test cell (which contained a negative and a positive plate, an Ag│Ag2SO4 reference electrode, a shunt for measuring current accurately) connected to a dummy battery and an electronic load.
Dermatomiosite juvenil – papel do médico de família na abordagem de uma doença rara
Authors: Loio Marisa , Salgueiro André , Cruz Helena
Published: February 2018

A dermatomiosite juvenil (DMJ) é uma doença rara, autoimune, multissistêmica, caracterizada por uma vasculite da pele e do músculo estriado. Em idade pediátrica é a miopatia inflamatória idiopática mais frequente. Este caso consiste numa paciente do sexo feminino, de 11 anos de idade, que recorreu ao médico de família e comunidade (MFC) por erupção maculopapular da superfície dorsal das articulações metacarpo-falângicas e interfalângicas das mãos, eritema da região malar, lesões maculares da superfície extensora dos cotovelos e joelhos e diminuição da força muscular dos membros. O fato do MFC ter estado atento a estas manifestações clínicas e ter referenciado a paciente precocemente para Reumatologia por suspeita de dermatomiosite permitiu uma rápida instituição terapêutica e redução do impacto da doença. Após estabelecimento do diagnóstico, o MFC continua com um papel ativo na identificação de complicações da doença e na avaliação do seu impacto na dinâmica familiar.
Natural Carotenoid Pigments of 6 Chlorophyta Freshwater Green Algae Species
Authors: Rashidi Othman  , Nur Hidayah Noh  , Farah Ayuni Mohd Hatta  , Mohd Aizat Jamaludin
Published: February 2018

Nowadays, halal products are gaining wider recognition as a new benchmark for safety and quality assurance. As a consequence the commercial development of microalgae is established due to their high value chemicals, for examples, β-carotene, astaxanthin, phycobilin pigments and algal extracts for cosmaceutical products. Therefore, many researchers have gained interest to study the potential of microalgae as new valuable chemicals and other product sources. The aim of the research is to explore new sources of pigments to be used as halal food colorants. This quest is not only directed in finding natural alternatives for synthetic dyes, but also to discover new taxons for the carotenoid production. Thus, there is a solid need to investigate the potential of natural pigments, particularly carotenoids in microalgae to be fully utilised and commercialised especially in halal market, health advantages, food products and dye technology. A total of 6 species was evaluated for quantitative and qualitative carotenoid composition, namely, Chlorella fusca, Chlorella vulgaris, Selenastrum capricornutum, Pandorina morum, Botryococcus sudeticus and Chlorococcum sp. The main carotenoids identified in all species through HPLC analysis were lutein, β-cryptoxanthin and β-carotene. The ratio of these carotenoids varies between species. Lutein was detected substantially higher in Chlorella fusca(69.54±11.29 μg/g DW);β-cryptoxanthin in Pandorina morum species (1.24±0.33 μg/g DW) whereas β-carotene in Chlorella vulgaris (18.42±9.2 ug/g DW). The significant outcome of the research will be new findings of new natural carotenoid pigment sources as potential food colorants and bioactive compounds which can be beneficial to halal health promoting products industry.
Structural Changes to Immune Organs in Rats after Intermittent Fasting Following a High Carb and Fat Diet
Authors: Ika Fidianingsih  , Titis Nurmasitoh  , Aulia Dian Ashari  , Desi Yana    , Dwi Nur Ahsani
Published: February 2018

Background:A diet high in carbs and fat puts people at risk of obesity. Obesity causes changes in the immune system and increases the risk of premature ageing, including in the lymphoid organs ― such as the thymus and spleen. Fasting is expected to improve the immune system. The purpose of this research is to determine the effects of intermittent fasting on images of the structure of the thymus, the number of fat cells, Hassall’s corpuscles of the thymus, the area and density of pulp white spleen, and the number of leukocytes in Wistar rats (Rattus norvegicus) fed a diet high in carbs and fat.
Methods:An experimental study with post-test only control group design, with 15 male rat subjects aged 2.5 months were divided into three groups: first group had a diet that was ad libitum (AL); second group were given a diet high in fats and carbohydrates for 1 month then were fed ad libitum (HCL); and third group were given a diet high in fat and carbohydrates for 1 month continued with alternating 12 hour fasting periods for 72 days (F). Results: Total Hassall’s corpuscles of AL, HCL, and F groups were 1.33 ± 077; 2.58 ± 1.35; and 0.69 ± 0.27, respectively(p = 0.008). Fat cells were not found in the thymus. The largest white pulp in the spleen was found in group F, followed by AL, while the smallest was found in group of HCL (p = 0.01). The most depleted white pulp density was the HCL group. There is no significant difference in the number of leukocytes and different leukocyte count between the groups (p> 0.05).
Conclusion: Intermittent fasting for 72 days affects the number of Hassall’s corpuscles in the thymus and the width of white pulp in the spleen of Wistar rats.
Bipolar filaments of human nonmuscle myosin 2-A and 2-B have distinct motile and mechanical properties
Authors: Melli Luca , Billington Neil , Sun Sara A , Bird Jonathan E , Nagy Attila , Friedman Thomas B , Takagi Yasuharu , Sellers James R
Published: February 2018

Nonmusclemyosin 2 (NM-2) powers cell motility and tissue morphogenesis by assembling into bipolar filaments that interact with actin. Although the enzymatic properties of purified NM-2 motor fragments have been determined, the emergent properties of filament ensembles are unknown. Using single myosin filament in vitro motility assays, we report fundamental differences in filaments formed of different NM-2 motors. Filaments consisting of NM2-B moved processively along actin, while under identical conditions, NM2-A filaments did not. By more closely mimicking the physiological milieu, either by increasing solution viscosity or by co-polymerization with NM2-B, NM2-A containing filaments moved processively. Our data demonstrate that both the kinetic and mechanical properties of these two myosins, in addition to the stochiometry of NM-2 subunits, can tune filament mechanical output. We propose altering NM-2 filament composition is a general cellular strategy for tailoring force production of filaments to specific functions, such as maintaining tension or remodeling actin.
Orphan receptor GPR158 controls stress-induced depression
Authors: Sutton Laurie P , Orlandi Cesare , Song Chenghui , Oh Won Chan , Muntean Brian S , Xie Keqiang , Filippini Alice , Xie Xiangyang , Satterfield Rachel , Yaeger Jazmine D W , Renner Kenneth J , Young Samuel M , Xu Baoji , Kwon Hyungbae , Martemyanov Kirill A
Published: February 2018

Stress can be a motivational force for decisive action and adapting to novel environment; whereas, exposure to chronic stress contributes to the development of depression and anxiety. However, the molecular mechanisms underlying stress-responsive behaviors are not fully understood. Here, we identified the orphan receptor GPR158 as a novel regulator operating in the prefrontal cortex (PFC) that links chronic stress to depression. GPR158 is highly upregulated in the PFC of human subjects with major depressive disorder. Exposure of mice to chronic stress also increased GPR158 protein levels in the PFC in a glucocorticoid-dependent manner. Viral overexpression of GPR158 in the PFC induced depressive-like behaviors. In contrast GPR158 ablation, led to a prominent antidepressant-like phenotype and stress resiliency. We found that GPR158 exerts its effects via modulating synaptic strength altering AMPA receptor activity. Taken together, our findings identify a new player in mood regulation and introduce a pharmacological target for managing depression.
Forord
Authors: Bråstad Jensen Eivind
Published: February 2018

Boken består av 56 intervjuer foretatt i perioden 2008-2010, i forbindelse med Universitetet i Tromsøs 40-årsjubileum samt fusjonen mellom Universitetet og Høgskolen i Tromsø.
Intervju med Narve Bjørgo
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Narve Bjørgo, 20. november 2008.
Intervju med Tove Bull
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Tove Bull, 10. desember 2008.
Intervju med Odd Edvardsen
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Odd Edvardsen, 11. november 2008.
Intervju med Olav Helge Førde
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Olav Helge Førde, 13. oktober 2008.
Intervju med Nils Magne Knutsen
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Nils Magne Knutsen, 24. oktober 2008.
Intervju med Per Mathiesen
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Per Mathiesen, 28. oktober 2008.
Intervju med Harald Overvaag
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med Harald Overvaag, 11. november 2008.
Intervju med John Skog
Authors: Bråstad Jensen Eivind
Published: February 2018

Teksten gjengir et intervju foretatt med John Skog, 14. november 2008.
Textualization Strategies, Typological Attempts, Digital Databases: What is the Future of the Comparative Charm Scholarchip?
Authors: Ilyefalvi Emese
Published: February 2018

In the article I present an overview of transformations in approaches to textualizing and typologizing folklore texts over the past 150 years using the example of incantations from anthologies to digital databases with a view to highlighting the new horizons digital databases can open up for research. In the first part of the article, I show how the textological characteristics of the incantation genre and the often implicit questions of researchers influenced the textological strategies of classic incantation editions. These primarily typological considerations largely determined subsequent potential interpretations. Using the dimensions of comparability established by Lauri Honko (phenomenology of tradition, the historicity of tradition, and ecology of tradition) I summarize recent attempts at classification by international folklore studies of charms pointing out the pitfalls and shortcomings of typologies as well as the fundamental incompatibility of the different typological conceptualizations. In the second part of the article, after briefly describing the responses of computational folkloristics to the textological, typological and comparatist problems of folklore texts I come to the conclusion that the elaboration of an international guide to textology, standardizing the textualization techniques of digital editions of incantations, would be more important for comparative studies than the creation of further national and international incantation catalogues. To this end and to generate discussion and debate I conclude with the outline of a set of possible multidimensional textological features to be taken into consideration in the creation of future digital databases of verbal charms.
A Shared Inheritance: The Interrelationship between Divination and Charming in 21st Century Canada
Authors: Sawden Kari
Published: February 2018

This paper explores the relationship between divination and charming in twenty-first century Canada. Drawing upon my ongoing research with Canadian divination practitioners, primarily in the province of Alberta, I focus on the ways in which these connections are created and utilised within contemporary divinatory acts. Doing so provides insights into how and why these practices are being adapted to new contexts, the individuals who undertake them, and the communities that they serve. By recognising this ongoing process of integration, it is possible to gain insights into the needs that these combined acts meet within modern communities and identify the gaps in current social structures, particularly in relation to health and healing, that lead individuals to seek out and adapt these traditional practices for a modern audience.
Threefold Stories, Threefold Charm: Becquer's Poetic Ethnography of Witchcraft
Authors: Tausiet Maria
Published: February 2018

Some striking examples of magic charms are to be found in three of the tales included by the Spanish writer G. A. Bécquer in his Cartas desde mi celda (Letters from my cell, 1864). Taking a supposed real-life contemporary event as his starting-point – the brutal death at the hands of the villagers of Trasmoz (Aragon) of an old woman accused of witchcraft – he weaves three separate but interconnected stories. Straddling the fields of literature and anthropology, history and fable, the poet is revealed as an astute ethnographer as he examines the basis of the powers attributed to witches in two medieval legends. The central character in the first, which unfolds in Islamic Spain, is a necromancer who obtains the power he longs for by studying books of magic. The second, set in the period after the Christian Reconquest, tells the story of a pretty young woman, a “Cinderella in reverse”, who gets the husband of her dreams thanks to the help not of a fairy godmother but of a cunning sorceress. The spells at the heart of these tales represent three classic reasons for invoking magic: to protect oneself from enemies, to gain power and wealth, and to win love, or at least to subjugate another’s will. The mutual influence of historical charms, which we know about primarily through judicial documents, and literary spells is further proof of the permeability between popular and learned culture. Bécquer, an ardent admirer of Shakespeare, was greatly influenced by Macbeth, and for both poets, despite the enormous power of words, witchcraft was first and foremost, “a deed without a name”.
GANHANDO COM AS INOVAÇÕES: O PAPEL DOS ATIVOS COMPLEMENTARES
Authors: Guerrazzi Luiz Antonio de Camargo , Serra Fernando Antonio Ribeiro , Pinto Rosiele Fernandes
Published: February 2018

Um fator de grande importância para uma organização inovadora é poder beneficiar-se dos ganhos advindos de uma inovação. Para tal é necessário determinar o papel dos ativos complementares e o acesso da organização a estes ativos. Este artigo tem como objetivo identificar em que condições a utilização dos ativos complementares foi determinante para a captura dos ganhos por meio de um estudo de caso qualitativo e descritivo de O Boticário. Demonstrou-se, primeiramente pela contextualização da empresa escolhida e posteriormente pela discussão de algumas inovações, em que situações houve sucessos ou fracassos e a razão destas ocorrências, tanto uns quanto outros determinados pelas condições em que foram empregados os ativos complementares. Este estudo contribuiu para complementar estudos sobre organizações cujo investimento em inovações é relevante e que precisam ser remuneradas por seus gastos em P&D e para protegerem-se contra imitadores.
STAT1 is a sex‐specific tumor suppressor in colitis‐associated colorectal cancer
Authors: Crnčec Ilija , Modak Madhura , Gordziel Claire , Svinka Jasmin , Scharf Irene , Moritsch Stefan , Pathria Paulina , Schlederer Michaela , Kenner Lukas , Timelthaler Gerald , Müller Mathias , Strobl Birgit , Casanova Emilio , Bayer Editha , Mohr Thomas , Stöckl Johannes , Friedrich Karlheinz , Eferl Robert
Published: February 2018

The interferon‐inducible transcription factor STAT1 is a tumor suppressor in various malignancies. We investigated sex‐specific STAT1 functions in colitis and colitis‐associated colorectal cancer (CRC) using mice with specific STAT1 deletion in intestinal epithelial cells (STAT1∆IEC). Male but not female STAT1∆IEC mice were more resistant to DSS‐induced colitis than sex‐matched STAT1flox/flox controls and displayed reduced intraepithelial infiltration of CD8+ TCRαβ+ granzyme B+ T cells. Moreover, DSS treatment failed to induce expression of T‐cell‐attracting chemokines in intestinal epithelial cells of male but not of female STAT1∆IEC mice. Application of the AOM‐DSS protocol for induction of colitis‐associated CRC resulted in increased intestinal tumor load in male but not in female STAT1∆IEC mice. A sex‐specific stratification of human CRC patients corroborated the data obtained in mice and revealed that reduced tumor cell‐intrinsic nuclear STAT1 protein expression is a poor prognostic factor in men but not in women. These data demonstrate that epithelial STAT1 is a male‐specific tumor suppressor in CRC of mice and humans.
Cost Effectiveness of Environmental Lead Risk Mitigation in Low‐ and Middle‐Income Countries
Authors: Ericson Bret , Caravanos Jack , Depratt Conrado , Santos Cynthia , Cabral Mishelle Gomez , Fuller Richard , Taylor Mark Patrick
Published: February 2018

Environmental remediation efforts in low‐ and middle‐income countries have yet to be evaluated for their cost effectiveness. To address this gap we calculate a cost per Disability Adjusted Life Year (DALY) averted following the environmental remediation of the former lead smelter and adjoining residential areas in Paraiso de Dios, Haina, the Dominican Republic, executed from 2009 to 2010. The remediation had the effect of lowering surface soil lead concentrations to below 100 mg/kg and measured geometric mean blood lead levels (BLLs) from 20.6 μg/dL to 5.34 ug/dL. Because BLLs for the entire impacted population were not available, we use environmental data to calculate the resulting disease burden. We find that before the intervention 176 people were exposed to elevated environmental lead levels at Paraiso de Dios resulting in mean BLLs of 24.97 (95% CI: 24.45–25.5) in children (0–7 years old) and 13.98 μg/dL (95% CI: 13.03–15) in adults. We calculate that without the intervention these exposures would have resulted in 133 to 1,096 DALYs and that all of these were averted at a cost of USD 392 to 3,238, depending on assumptions made. We use a societal perspective, meaning that we include all costs regardless of by whom they were incurred and estimate costs in 2009 USD. Lead remediation in low‐ and middle‐income countries is cost effective according to World Health Organization thresholds. Further research is required to compare the approach detailed here with other public health interventions.
The Dusty Plasma Disk Around the Janus/Epimetheus Ring
Authors: Morooka M. W. , Wahlund J.‐E. , Andrews D. J. , Persoon A. M. , Ye S.‐Y. , Kurth W. S. , Gurnett D. A. , Farrell W. M.
Published: February 2018

We report on the electron, ion, and dust number densities and the electron temperatures obtained by the Radio and Plasma Wave Science instruments onboard Cassini during the Ring‐Grazing orbits. The numerous ring passage observations show a consistent picture as follows: (1) Beyond 0.1 RS above and below the equator the electron and ion densities are quasi‐neutral with a distribution similar to the one obtained in the plasma disk. (2) A sharp ion density enhancement occurs at |Z| < 0.1 RS, to more than 200 cm−3 at the equator, while the electron density remains low only to values of 50 cm−3. The electron/ion density ratio is ≦0.1 at the equator. (3) Micrometer‐sized dust has also been observed at the equator. However, the region of intense dust signals is significantly narrower (|Z| < 0.02 RS) than the enhanced ion density regions. (4) The electron temperature (Te) generally decreases with decreasing Z with small Te enhancements near the equator. We show that the dust size characteristics are different depending on the distance from the equator, and the large micrometer‐sized grains are more perceptible in a narrow region near the equator where the power law slope of the dust size distribution becomes less steep. As a result, different scale heights are obtained for nanometer and micrometer grains. Throughout the ring, the dominant part of the negative charges is carried by the small nanometer‐sized grains. The electron/ion density ratio is variable from orbit to orbit, suggesting changes in the dust charging over time scales of weeks.
Cold Ion Heating by Magnetosonic Waves in a Density Cavity of the Plasmasphere
Authors: Yuan Zhigang , Yu Xiongdong , Huang Shiyong , Qiao Zheng , Yao Fei , Funsten Herbert O.
Published: February 2018

Fast magnetosonic (MS) waves play an important role in the dynamics of the inner magnetosphere. Theoretical prediction and simulation have demonstrated that MS waves can heat cold ions. However, direct observational evidence of cold ion heating by MS waves has so far remained elusive. In this paper, we show a typical event of cold ion heating by magnetosonic waves in a density cavity of the plasmasphere with observations of the Van Allen Probe mission on 22 August 2013. During enhancements of the MS wave intensity in the density cavity, the fluxes of trapped H+ and He+ ions with energies of 10–100 eV were observed to increase, implying that cold plasmaspheric ions were heated through high‐order resonances with the MS waves. Based on simultaneous observations of ring current protons, we have calculated local linear growth rates, which demonstrate that magnetosonic waves can be locally generated in the density cavity. Our results provide a direct observational proof of the energy coupling process between the ring current and plasmasphere; that is, through exciting MS waves, the free energy stored in the ring current protons with ring distributions is released. In the density cavity of the plasmasphere, both cold H+ and He+ ions are heated by MS waves. As a result, the energy of the ring current can be transferred into the plasmasphere.
The Role of Breccia Lenses in Regolith Generation From the Formation of Small, Simple Craters: Application to the Apollo 15 Landing Site
Authors: Hirabayashi M. , Howl B. A. , Fassett C. I. , Soderblom J. M. , Minton D. A. , Melosh H. J.
Published: February 2018

Impact cratering is likely a primary agent of regolith generation on airless bodies. Regolith production via impact cratering has long been a key topic of study since the Apollo era. The evolution of regolith due to impact cratering, however, is not well understood. A better formulation is needed to help quantify the formation mechanism and timescale of regolith evolution. Here we propose an analytically derived stochastic model that describes the evolution of regolith generated by small, simple craters. We account for ejecta blanketing as well as regolith infilling of the transient crater cavity. Our results show that the regolith infilling plays a key role in producing regolith. Our model demonstrates that because of the stochastic nature of impact cratering, the regolith thickness varies laterally, which is consistent with earlier work. We apply this analytical model to the regolith evolution at the Apollo 15 site. The regolith thickness is computed considering the observed crater size‐frequency distribution of small, simple lunar craters (< 381 m in radius for ejecta blanketing and <100 m in radius for the regolith infilling). Allowing for some amount of regolith coming from the outside of the area, our result is consistent with an empirical result from the Apollo 15 seismic experiment. Finally, we find that the timescale of regolith growth is longer than that of crater equilibrium, implying that even if crater equilibrium is observed on a cratered surface, it is likely that the regolith thickness is still evolving due to additional impact craters.