Ukraine’s Tourism Industry: Problems of Adaptation in the Wartime Period and Prospects for Post-War Recovery
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Bogdan Nataliia M. , Segeda Iryna V. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Sоkоlеnkо Аnnа S. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Osovets Oleksandr Е. ,   O. M. Beketov National University of Urban Economy in Kharkiv
Published: May 2024

The aim of the article is to analyze the current state of the domestic tourism industry in the context of the russian invasion of Ukraine, as well as to develop potential directions for eliminating the negative consequences for the tourism industry, speaking of its further recovery. The article examines the state of the tourism industry during the wartime, considers aspects of its adaptation to the conditions of martial law, and develops proposals for the post-war recovery. Since the onset of the large-scale military aggression, the tourism industry of Ukraine has undergone significant transformations, which have led to the practical halt of all types of tourism, especially at the initial stages of hostilities. However, a full assessment of the impact of military events on Ukrainian tourism becomes very difficult in view of the continuation of large-scale hostilities and the lack of accurate data. The study analyzes the amount of tourist tax and the structure of taxes to the State budget of Ukraine from the activities of tourism industry enterprises, the results of the analysis showed a significant drop in all indicators. An assessment of the impact of tourism development on the gross regional product (GRP) is carried out using correlation and regression analysis. Based on the results of modeling, a regression model of the dependence of GRP on tourist tax has been built, which confirms that the development of tourism in the region contributes to an increase in the gross regional product and has a significant multiplier effect. The features of recreation and work of tourist facilities in different regions of Ukraine are generalized and structured, and it is found that even with the existing restrictions, citizens continue to discover new places worth visiting in Ukraine. This can be attributed to the consideration that constant stress tires the body, and people need rest and recovery. A substantive characterization of the wartime factors of influence on the development of the tourism industry has been determined. It is determined that the recovery of the tourism industry will depend on the pace of restoration of the general and tourist infrastructure and the overall standard of living in the country, which will contribute to the rise of both inbound and outbound tourism. One of the main factors influencing the creation of a safe image of a tourist destination is the level of terrorist threat, in connection with which a set of measures to prevent terrorist threats has been formulated. The main program model for the development of tourism in post-war Ukraine is the public-private partnership (PPP), from the implementation of which the greatest return for the development of the tourism business is expected. In view of the above, the subject of prospective research should be the development of organizational and resource support for the PPP mechanism for the recovery of the tourism industry of Ukraine.