GIS-based analysis of green space in urban Himalayas and modelling the effects on destination business performance
Authors: Dada Zubair Ahmad , Batool Nusrat , Shah Shamim Ahmad 
Published: May 2022

Purpose

This paper aims to analyse the changes in the extent of the green space in the city of Srinagar, a unique urban Himalayan destination, and examine whether the difference in the green space has a significant effect on the destination business performance measured in terms of loss of ecological attractiveness.

Design/methodology/approach

This study was carried out in two phases in the study area. In phase I, the changes in the extent of the green space area were analysed using Landsat TM and Sentinel Images for classification. The study has used the period from 2001 to 2018 to understand changes in the green space. The Post-Classification Comparison technique was used to investigate the variation in the green space zones in the city of Srinagar. In phase II, the paper evaluated the impact of change in the green space on the destination business performance. The data was collected from the tour operation companies through a questionnaire survey, and the impact path was examined using structural equation modelling.

Findings

Results reveal that the green space in the city of Srinagar has decreased over the past 18 years, and the decreasing green space has a significant effect on the destination business performance.

Research limitations/implications

Identifying the impact of decreasing green space on the destination business performance of the study area under investigation is essential for tourism development both in terms of new product development and resource preservation. Developing a measurement scale showing the impact of decreasing green space on destination business performance could offer destination managers a means of identifying the essence of the green space in the destination regions. These findings add to the growing literature on the attributes of tourism destinations, providing scholars with new insights into the role of green space in destination performance. The current study offers evidence of the impact of decreasing green space on the destination's performance. This provides a new perspective for future studies on visitor satisfaction as a potential mediator of the relationship between reducing greenspace and destination business performance. The main limitation of this study is that the researchers have only analysed the impact of decreasing green space on the destination business performance in terms of its ecological competitiveness. Other destinations business performance verticals, such as hotels, restaurants and grocery stores were not considered by this study and can be taken up for future investigation.

Practical implications

This study provides empirical insights that can have significant implications for researchers, policymakers, destination management organizations, academia and practitioners and further enrich the existing literature by establishing an empirical argument in the context of urban destinations positioned with a fragile Himalayan ecosystem.

Originality/value

This study aims to assist the urban administrators in improving the green space ecosystem in the region, which can help attain the sustainability of the city environment and assist in economic regeneration in urban settings.