Existing Diagnostic Methods and Approaches to Assessing the Level of Development of Corporate Culture of Enterprises
Authors:   Institute of Industrial Economics of the NAS of Ukraine, Chernukh D. 
Published: December 2023

In the context of the formation of market relations, the strengthening of competition, globalization, and Ukraine's integration into the EU, enterprises are forced to constantly evolve and quickly respond to changes. The driving force in these processes is corporate culture, which unites the enterprise and staff with a single mission, a single philosophy, a development strategy, principles, values, traditions, creates a reputation in the business world, shapes the organization's image, increases its competitiveness, and provides a competitive advantage. To achieve the set goal, various research methods were used, such as comparative analysis, systems approach, structural analysis, factor analysis, synthesis method, formalization, and structural-logical generalization. The purpose of the research is to theoretically summarize the methods of diagnostics, evaluation, and analysis of corporate culture and to substantiate a methodological approach to its assessment. In particular, the research paper investigates: the diversity of approaches and methods for assessing organizational culture, which are based on different diagnostic methods, parameters and components of corporate culture, and methods for presenting results. The advantages and disadvantages of qualitative and quantitative methods for assessing corporate culture are identified. The main methodological approaches to the study of organizational culture are investigated and summarized. It was found that today scientists prefer quantitative methods of assessment, which make it possible to study a sufficiently large number of organizations and give a formalized description of their corporate culture. It was revealed that the diagnostics of corporate culture should be based on the following methodological principles: Scientificity (the use of the achievements of scientific disciplines that have a person, organization, and work as their object); Systematicity in the perception of objects of research and management; Professionalism, which implies the presence of specific experience and skills in the researcher; Recognition of the enterprise as part of society; Humanism, which is based on the recognition of the individual as the highest value. An analysis of methods for assessing corporate culture by foreign and Ukrainian scientists was conducted, their advantages and disadvantages were identified. It was found that today there is no single approach to assessing the corporate culture of an enterprise. It was analyzed that each of the mentioned approaches makes it possible to carry out only the diagnostics of the corporate culture of the enterprise, but does not fully take into account the practice of functioning of economic entities, including domestic ones. It was investigated and analyzed that European and American researchers, for the assessment of the corporate culture of the enterprise, first of all, take into account the personal characteristics of the personnel. On the other hand, in the works of domestic scientists, it is stated that the diagnostics of the corporate culture of the enterprise should be carried out according to indicators that directly affect the efficiency of the enterprise. It was found that the main purpose of corporate culture diagnostics is the systematic interpretation of existing cultural symptoms using certain tools, and the result is the visualization of the existing corporate culture.