bluuebunny/crossref_metadata_2025 huggingface dataset:
Structure, conduct and performance paradigm in assessing travel agency performances
Authors: Stănciulescu Gabriela Cecilia , Molnar Elisabeta Ilona
Published: August 2017

The purpose of this paper is to present and exemplify traditional and neoclassical approaches to market structure and tourism firm performance analysis. The paper tackles some of the industrial economic thinking trends which were meant to fill the gaps left by the traditional approaches. Two approaches stand out from among the industrial economic trends: SCP paradigm and game theory. The results show that the strategy tourism operators prefer is to practise high prices; however there is no certainty that the competitors would adhere to such an idea at the beginning or during the season.
Social value of online information in the hotel industry
Authors: Moraru Remus Christian
Published: August 2017

Studies show that public information can create social value, which reflects on the purpose of this paper in identifying information on the online environment of the hotel industry which can directly or indirectly create social value and ultimately a competitive edge. Privately owned, small and mid-sized hotels in Romania find themselves in competitive online environment and, as such, many of them cannot compete or don’t possess the know-how to compete within the online environment. With identifying the information shared on the hotels online environment and the capability of the information in creating social value, hotels can reevaluate their online strategies. The immediate objective of this paper is to analyze the websites of a sample of 99 small and mid-sized hotels in Romania and to identify critical information that can directly or indirectly create social value. Part of the objective is to draw a conclusion of the main differences on the information shared on the hotels website, which in terms will show where small and mid-sized hotels can improve their online content strategy with socially valuable information. Key findings reflect that Romanian hotels have a clear pattern across the country when it come to their online environment. However, there are serious deficiencies that can influence both economical results and the possibility of creating socially valuable information online. This work increases our understanding of the information shared on the hotels websites in Romania and comes with suggestions that hoteliers can apply in the future to increase the competitiveness and the social value of their online environment.
Managing obligations to society. Case of best ranked universities in social responsibility
Authors: Păunescu Carmen , Găucă Oana , Drăgan Gilmeanu Denisa
Published: August 2017

Universities have always been engines for the economy, in multiple roles they play, trying to adapt to the continual dynamic changes in the environment, to better align their offerings with the current expectations of the students, employers and society as a whole. Many of the jobs that are now developing on the market and still will develop, as well as the multiple roles that the graduates are asked to play in society, have never been on the agenda of the universities in the past, nor on the mind of the curriculum designers. The current paper aims to assess the university engagement with community by analyzing 27 world universities best ranked in social responsibility according to QS Stars University Ratings 2016. In the paper, we discuss the extent to which different attributes of the university social responsibility are reflected among the initiatives and projects run by the universities investigated. Also, we analyze correlations between university ranking in social responsibility and other rankings. Following the QS Stars methodology, the criteria used to evaluate social responsibility of selected universities included: community investment and development, social work and service in community, human capital development, environmental concern and impact, and other social responsibility actions. The results show that the degree of involvement of universities in social responsible initiatives varies broadly for each one of the dimensions analyzed, in terms of nature, intensity and impact of initiatives. Our research findings offer good insights for both universities’ leaders and community developers in their joint-efforts to develop and grow a prosperous community.
Seniorpreneur as a career option for smart active ageing. A study on Romania
Authors: Păunescu Carmen , Blid Laura
Published: August 2017

The ageing of population is a global phenomenon and solutions are looked for in order to milder the economic impact. One alternative is supporting active ageing through development of entrepreneurship among senior population. Seniors are a valuable resource for entrepreneurship. They often have the skills, financial resources and time available to contribute to economic activity. This will lead to the growing prevalence of senior entrepreneurship. Engaging seniors in both business creation and in supporting new and existing entrepreneurs would maximize the quality of their working life, nurture intergenerational learning and ensure knowledge transfer. In this respect, the paper seeks to answer the following questions: What is the seniors’ perception about entrepreneurship and self-employment in Romania? How desirable is a self-employed career for senior population? What are the motivations of Romanian senior population to become self-employed? To achieve these objectives, the paper analyzes the pulse of self-employment in Romania for people from the age group 60+ years. The data used are extracted from the Amway Global Entrepreneurship Reports (AGER) developed for Romania, for the period 2014-2016. Analysis is conducted by taken into considerations the following dimensions of the “entrepreneurship perception”: attitude towards entrepreneurship, intention of starting a business, entrepreneurship career appealing and entrepreneurship motivations. The findings of the paper show that, in general, people over 60 years exhibit a decreasing positive perception about entrepreneurship that can be explained by multiple reasons. In the paper we raise some key issues that require consideration by policy makers in order to support senior entrepreneurship in Romania and improve seniors’ quality of life.
How can regional assets capitalization add value to a modern economy? A theoretical approach
Authors: Petre Adriana
Published: August 2017

In a world where social needs surpass the effective resources meant to meet them, in a world where social change might be triggered by false expectations, scientists have joined forces with the private and public actors in order to exploit the full potentiality encountered at the regional levels. If we make a comparison between the social levels and the regional levels we might find astonishing similarities between a reference network and a cluster because they are both networks. The similarity is relevant from the behavioural point of view because any change in the society, be it at the social, economic, cultural, political, natural level is ignited by the human factor. Territorial capital, the innovative notion that reunites the productive assets found at the level of a territory, has been placed in the light of the current research given its potential in indicating economic growth and competitive advantage at the level of a territory. Being essentially a conceptual paper, this article extends the literature by offering a theoretical perspective on the terminology needed to understand territorial capital, to discover the possibilities of creating shared value process at different regional levels and, eventually, to analyse the capitalization concept, considering it an efficiency and social change generating tool in the regional economy. This paper is intended to bring a different, original, perspective at the theoretical level through the way in which the three core concepts are analysed in a common frame. Using the qualitative research methodology and the investigation of literature as a core research method, the conclusion reached was that the above mentioned concepts are interlinked conceptually. As far as the applicability of their relationship is concerned, this paper sets just the beginning of an in-depth research of these relevant fields of study.
Risk profiles and corporate social responsibility for socially disadvantaged groups
Authors: Serbanescu Cosmin , Vintilescu-Belciug Adrian , Corches Lacramioara
Published: August 2017

Developing a suitable mechanism to stimulate the effective redeployment of capital to social activities can be designed using the corporate social responsibility (CSR) concept. Informational asymmetry about the real state of social risks influences the effectiveness of allocations in social protection. Reducing information asymmetries can be achieved by providing the corporations with socially determined risk profiles based on predetermined patterns. Offering concrete lines of action following the risk profiles approach which to base investment decisions of companies in CSR can maximize the results of such a mechanism. In a previous study the authors have developed a theoretical model for determining the poverty risk profile. This study aims to present the practical application of the theoretical model and to provide comments on some errors. Hence, the authors analyzed Buzau county municipalities in presenting the highest risk level determined by the theoretical model and related causes and performed an impact assessment of an investment in CSR based on a model. Specifically, the authors evaluated the impact of reducing the risk of poverty for a suitable investment in CSR. In the second part of the study, the authors analyzed the types of errors that can be found in the municipalities risk profile model due to the granularity of the data. Thus, for the error of over-inclusion, the authors assessed social allocative efficiency at the community level using benchmarking analysis, Data Envelopment respectively and analyzed the data of the under-inclusion error in Buzau county villages. The paper aims to analyze the relative limits on quantitative models and risk of poverty and the practical implementation of these types of models in the development of corporate social responsibility. The study provides also a useful tool which can be made available to companies in order to increase the vulnerable groups’ life quality and the satisfaction of shareholders, stakeholders and related parties following redeployments according to specific CSR mechanisms.
Main research areas and methods in social entrepreneurship
Authors: Hadad Shahrazad
Published: August 2017

The main specific objective of this paper is to explore the content of research as well as methodological issues on social entrepreneurship in the context of corporate social economics and entrepreneurship. Therefore, in order to obtain an overview of the research done on this theme, we conducted a literature review using the exploratory analysis as methodology. We focused on the studies and articles which were published in the most important academic periodicals that cover subjects as management, economics and business. The articles were identified based on the presence of selected keywords in their title, abstract and body of the article: ‘social entrepreneur’, ‘social enterprise’, ‘social entrepreneurship’, ‘corporate social entrepreneurship’ and ‘social economy’. Using this method, there were selected articles and studies published starting from the last decade of the 1990s up to 2015. We were also interested in international publications on the topic and also in books that approached social entrepreneurship.
The importance of a project level risk management methodology for EU Structural and Investment Funds accession in Romania
Authors: Nicolae Ciprian , Badea Dumitru
Published: August 2017

Accessing EU funds is considered to be an important development chance for all type of beneficiaries in Romania: public bodies, nongovernmental organizations and firms. The grounds for this are the amount of funds available per beneficiary and the co financing rate (for example, the investment projects for firms amounted up to 5 million Euro of EU funding at a EU co financing rate up to 70%). As the Romanian responsible authorities strive to conduct a fast and smooth process, the reality shows the funds accession is rather unpredictable and costly, both in terms of time consumption and financial resources. Lots of causes contribute to this situation, amongst which the inefficient risk management conducted, both by the state authorities responsible with the EU funds management and by the beneficiaries of funds. The effects are visible: a poor absorption rate of the EU structural and cohesion funds (79,23% at the level of January 2017 for the 2007-2013 financial period). The authors' research follows the importance that risk management should have in the process of managing and accessing EU funds. The research methodology starts from the responses that 170 people involved in managing EU funded projects within 2007-2013 financial period gave to an online questionnaire carried on in 2016. The focus was to establish if and how risk management methodologies/procedures/guidelines were used within the implementation of projects and in what measure this kind of approach should be compulsory or optional for the financial period 2014-2020. The research methodology further implied the analysis of key issues for projects financing such as: feasibility and opportunity determination, budgeting, projects' evaluation, etc. The main finding of the research is that applicants and beneficiaries need to implement project level risk management methodologies. Based on this, the authors propose a guideline for drafting project level risk management methodologies, that put into practice might increase predictability during the preparation and implementation and reduce the additional costs of the EU funded projects. It is envisaged that this guideline should be treated as recommendation in order not to enable abuse of regulatory actions from the part of the managing authorities.
Preliminary study on leadership proximity
Authors: Ghinea Valentina Mihaela , Cantaragiu Ramona
Published: August 2017

In general, it is agreed that effective leadership requires a certain degree of proximity, either physical or mental, which enables leaders to maintain control over their followers and communicate their vision. Although we agree with the leadership proximity principles which states that leaders are able to efficiently serve only those people with whom they interact frequently, in this article we focus instead on the disadvantages of being too close and the way in which close proximity can actually hurt the effectiveness of leadership. The main effects that we discuss regard the way in which proximity and familiarity allow followers to see the weaknesses and faults of the leader much more easily and thus diminish the leader’s heroic aura, and the emotional bias that results from a leader being too familiar with his followers which will impede the process of rational decision making. As a result, we argue that there exists a functional proximity which allows the leader the necessary space in which to perform effective identity work and to hide the backstage aspects of leadership, while also allowing him an emotional buffer zone which will enable him to maintain the ability to see clearly and make rational decisions.
Can the social market economy be a viable solution for a future sustainable development of the Romanian economy?
Authors: Strat Vasile Alecsandru , Ștefan Cristian
Published: August 2017

Social market economy (SME) is a socio-economic model which attempts to unite the freedom of a competitive market economy with social equilibrium and progress. It is seen as a “third path” besides a purely liberal market economy and an economy which is heavily regulated by the state – in the SME there is an intermediate degree of regulation. Historically, the model corresponds to the real economic policy of the German Federal Republic after the 1950s, thus it is sometimes called Rhine capitalism. According to the Treaty of Lisbon from 2007, the European Union pursues a competitive social market economy with full employment and social progress. On one hand, this model wishes to exploit the advantages of a free market economy, especially its high efficiency in the production of goods, while on the other hand it uses state intervention to correct for potential negative outcomes from market processes. Further characteristics of this model are: ensuring competition, free price formation, private property, motivating performance through profit aspirations as well as guarding personal freedoms. Last but not least, this model encompasses a strong structural policy by encouraging weaker geographical regions or industries. Therefore, it is highly probable that such a socio-economic model might be the appropriate alternative to fuel a sustainable growth of the Romanian economy. Using county level data, from the National Institute of Statistics and from the National Office of the Trade Register, for the year 2015 we show that the Romanian economy is highly polarized with a few growth poles (islands) and a large number of underdeveloped units. Thus, it becomes obvious that these important disparities will hinder a future sustainable development and by consequence a clear “road-map” represented by this economic model might prove to be a viable solution for the Romanian economy.
A digital platform as a facilitator for assessing innovation potential and creating business models: a case study from the i3 project
Authors: Bellini Francesco , Dulskaia Iana
Published: August 2017

Many ideas flow into the innovation funnel but only 1 out 3000 becomes a successful new product. There are many variables that interact in this complex process and investors decisions are often based on experience and feeling rather than a comprehensive evaluation of the social, economic and technological factors. The innovation potential, the innovator capability, the accessibility of the technology as well as the social acceptance and the chosen business model are the some of the critical factors of a successful innovation strategy. In the broad sense, a business model is the approach of doing business through which a company can sustain itself and generate profits in the long term. Digital platforms can help manage and facilitate the complexity of value propositions and provide an immediate feedback to the entrepreneur. Creating value is necessary, but not sufficient, for an organization to profit from its business model. It is important to see the whole picture of the business that is why the business models are so important for a good start of the business. However, innovation assessment and business model development sometimes are not an easy task and ICT can make this process easier. Then, the aim of this paper is to explore the role of digital platforms as facilitators for the techno-socio-economic impact assessment and the development of sustainable business models through the analysis of a case study from the EU Horizon 2020 “i3 project”.
Business modeling process for university’s technology transfer offices
Authors: Marin Alexandru , Hadăr Alexandra , Purcărea Anca Alexandra , Boanţă Laura
Published: August 2017

The present paper is devoted to analyze the appropriate recommendations to increase the effectiveness of technology transfer centers from Romanian National Network for Innovation and Technology Transfer - ReNITT, hosted by universities. The study is focused on the definition of a conceptual frame to develop specific business models, by the specialized compartments from technology/knowledge transfer entities, and using the specific instruments of business modeling process. The qualitative and quantitative analysis of the 8 steps scheduling of pairing the building blocks of the Business Models Canvas, corresponding to the specific technology transfer models, and taking into account the elements of the value chain of technology transfer and making connections with technology readiness level, allows a clarification of this relative “fuzzy” and complicated modeling process of university’s Technology Transfer Offices activities, gathering in a concentrated format all necessary information. According to their mission, objectives and strategies, universities decide upon a certain business model for the Technology Transfer Offices, adaptable to client segment and value proposition to attain, by the offered services portfolio. In conclusion, during their activities, Technology Transfer Offices identify, validate and exploit the opportunities originated from applicative research results, by “technology push” methods. Also, there are necessary specific competences (human and material) to develop externally aware business models starting from real needs of the clients, by “market pull” techniques, that would contribute to enhance the endogenous innovation potential of firms.
Fostering eco-innovation in SMEs through bridging research, education and industry for building a business oriented model
Authors: Hamburg Ileana , Vlăduţ Gabriel , O’Brien Emma
Published: August 2017

Small and medium sized companies (SMEs) assure economic growth in Europe. The Environmental Technologies Action Plan (ETAP) concentrated and mobilized Member State and stakeholder efforts bringing eco-innovation from research to market, improving market conditions, opening up global markets. Rapid and reinforced actions are now required, building on the experience of ETAP helping SMEs to have benefits by introducing eco-innovative approaches into their operations. Particularly start-ups, can be the ideal incubators for eco-innovation, and can bring to market new, less environmentally damaging products, services and processes. Generally many SMEs are struggling to survive in an ongoing global recession and often they are becoming reluctant to release innovation, particularly eco-innovation (Assante et al., 2016). In this paper we present first the differences between eco-innovation based business models and those based on regular innovations. Secondly we give some approaches tested in national and European projects with participation of the authors in order to help SMEs to develop business models of eco-innovations. The first one is to build cooperation between researchers, educators and SME staff in order to explain SMEs the advantages of such models and to implement models designed by researchers. Secondly we used practice oriented forms of training for SMEs like Problem Based Learning (PBL) as an efficient form for SMEs and entrepreneurship education to learn to solve problems like the building of an eco-innovation business model. Thirdly we use in our projects eco-innovation biographies (EIBs) reflecting the evolutionary character of such innovations and the dynamics of related policy streams.
Kaizen Award in Romania: the KAIZEN™ way in obtaining the continuous improvement success
Authors: Bratu Julien , Răduţu Andrei
Published: August 2017

In the times when the economic performance and sustainable management are representing two of the most challenging characteristics of the business environment, there are some methods and techniques that passed the test of time. The great majority of companies are using in the present the KAIZEN™ Business System, a system of management which has been expanding in all over the world, by having and implying the power of continuous improvement and standardization. Having as “role-model” the well-known Toyota Production System, KAIZEN™ Business System has become the fundamental way of managing a business, which led to the creation of personalized management systems for companies. In Romania, it was also developed the Kaizen by Harmony concept, as an approach of KAIZEN™ Business System, its results being highly appreciated at the international level. In the daily challenging task of changing the paradigms and mentalities, several companies succeeded in understanding the importance of KAIZEN™ Business System and have been applying the Kaizen by Harmony concept ever since. Their results are impressive, few companies reaching to the international benchmark level in their fields of activity and becoming leaders of the Romanian or European markets. Therefore, the Kaizen Award in Romania has become the proper way of acknowledging their results and efforts to strive for excellence in the endless cycle of the continuous improvement. The aim of this paper is to describe the competitive advantage offered by KAIZEN™ Business System and Kaizen by Harmony, in strong correlation with the practical approach of the case-studies representing the amazing stories of the Kaizen Award in Romania winners until the present moment. The use of these best practices will underline once again some important business characteristics that must exist in every company, for it to become and remain competitive.
Employability skills for the Romanian outsourcing industry
Authors: Foerster-Pastor Foerster-Metz Ulrike Stefanie , Golowko Nina
Published: August 2017

The Romanian outsourcing sector as part of the service sector has evolved enormously in the last decade in Romania. Foreign Direct Investments in this sector continue to grow, thus the sector employs more than 100.000 people in 2016 in Romania. However, companies claim not to get the right skills from employees which will allow them to move the latter from a purely service sector to more value-added services. Therefore, there is a need to generate a workforce with the necessary employability skills which will serve the industry, thus allowing the continuity of growth as well as permitting to be competitive in regards to other East European countries in the outsourcing industry as salaries rise in the Romanian industry and the industry is being pressured by the 4thindustrial revolution. So far, many Romanian studies have been done reflecting the skills need from the sector by using in first instance the questionnaire methodology or global surveys mostly on a very holistic view. This paper shows a new approach by deriving the skills needed by employers from their own data base: mainly job descriptions published in companies or recruitment sites by analysis of job entry positions. This allows a close and accelerated approach to define skills needed without a too high time delay in addition it permits to understand if the outsourcing industry is moving towards digitalization. The job descriptions are analyzed by using the method of qualitative content analysis according to Mayring (2014) using specific criteria based on literature review of employability skills. Key findings show that there is a need for specific skills technical skills but a trend to a higher demand in soft skills.
The impact of the terrorism on North African tourism
Authors: Neagu Florentina-Stefania
Published: August 2017

Tourism is one of the most important sector of the national economy and in the same time is the main reason for which the tourists visit the North African states. In 2015, the total contribution of North African tourism represent 10.8% from GDP registering an increase of 1.4% compared to 2014, also the contribution of tourism to employment was 10.4 % in 2015. But this increase was affected by the terrorist attacks in Algeria, Egypt, Libya, Morocco and Tunisia. According to Global Terrorism Index for 2016, these countries are in the ranking of states with the highest impact of terrorism. Security situation in 2015 is the following: 947 incidents, 1198 deaths, 1603 injured, 264 property damages. This situation greatly influences the decision of tourists to travel in these countries. For demonstrate what is the impact on terrorism in this region have been analized the data bases of World Travel and Tourism Council, Council and Foreign Relations and Global Terrorism Database for the period 2010-2015. If the terrorist attacks continue in the next years not only the tourism will be affected but also the activities of its associates.
Medical tourism market trends - an exploratory research
Authors: Ile Florența Larisa , Țigu Gabriela
Published: August 2017

Medical tourism is a modern concept, but not a new tourism practice. Even there is still no international consent on the definitions and measurement of this trend, its importance in the development of a tourism destination started to be taken into consideration. In accordance with tourism segment classification depending on journey reasons recommended by World Tourism Organization, one of the main groups is for “medical treatment/health”. Being part of health tourism, medical tourism is often called medical travel because it includes the act of travelling to different countries for medical reasons. An increasing significant element in medical service trade is patient circulation at cross-border level with a view to obtaining necessary health services; this circulation generated a new phenomenon, namely medical tourism. Studying the scientific literature we find new medical tourism trends in connection with globalization and liberalization. The countries that decided to promote this niche tourism are aware of the huge economic benefits brought by this. Analyzing published data by tourism medical organizations associated to indicators of economic development, we find two aspects: the success of a medical tourism destination is influenced by the economical level of the receiving countries, but, at the same time, it is also a growth factor for developing economies if it is included in their national strategy. We intend to find the answer of several questions: trends in medical tourism development are involving only medical service trade, or a combination of specific activities of many sectors? Is the medical tourism acting in favor of developing economies? This study aims to notice the development trends of the medical tourism based on the published figures and on the experience of major destinations and to highlight the importance of the medical tourism for the developing economies.
Reliability of system for precise cold forging
Authors: Krušič Vid , Rodič Tomaž
Published: August 2017

The influence of scatter of principal input parameters of the forging system on the dimensional accuracy of product and on the tool life for closed-die forging process is presented in this paper. Scatter of the essential input parameters for the closed-die upsetting process was adjusted to the maximal values that enabled the reliable production of a dimensionally accurate product at optimal tool life. An operating window was created in which exists the maximal scatter of principal input parameters for the closed-die upsetting process that still ensures the desired dimensional accuracy of the product and the optimal tool life. Application of the adjustment of the process input parameters is shown on the example of making an inner race of homokinetic joint from mass production. High productivity in manufacture of elements by cold massive extrusion is often achieved by multiple forming operations that are performed simultaneously on the same press. By redesigning the time sequences of forming operations at multistage forming process of starter barrel during the working stroke the course of the resultant force is optimized.
Measurement of company effectiveness using analytic network process method
Authors: Goran Janjić , Zorana Tanasić , Borut Kosec
Published: August 2017

The sustainable development of an organisation is monitored through the organisation’s performance, which beforehand incorporates all stakeholders’ requirements in its strategy. The strategic management concept enables organisations to monitor and evaluate their effectiveness along with efficiency by monitoring of the implementation of set strategic goals. In the process of monitoring and measuring effectiveness, an organisation can use multiple-criteria decision-making methods as help. This study uses the method of analytic network process (ANP) to define the weight factors of the mutual influences of all the important elements of an organisation’s strategy. The calculation of an organisation’s effectiveness is based on the weight factors and the degree of fulfilment of the goal values of the strategic map measures. New business conditions influence the changes in the importance of certain elements of an organisation’s business in relation to competitive advantage on the market, and on the market, increasing emphasis is given to non-material resources in the process of selection of the organisation’s most important measures.
Geodynamic condition of formation of favorable structural positions for ore-grade gold placement in auminzatau-beltau ore area (the central kyzyl kum, western uzbekistan)
Authors: Janibekov Bobir Omonovich , Turapov M.K.
Published: August 2017

Work is directed on studying of a geodynamic condition under which the structural positions controlling process of endogenous ore formation were formed. It is shown that explosive region tectonics under the influence of regional tectonic efforts formed structural elements (positions) which controlled formation of gold deposits. It is recognized that structural positions are defined by variety of systems of disjunctive dislocation and their relationship among themselves. Formation of favorable positions depends as well on morphology of ore controlling structures, on degree of their tectonic activity and spatial situation in relation to the direction of tectonic (geodynamic) efforts.
Using artificial neural network to predict dry density of soil from thermal conductivity
Authors: Sanuade Oluseun Adetola , Adesina Rasheed Babatunde , Amosun Joel Olayide , Fajana Akindeji Opeyemi , Olaseeni Olayiwola Grace
Published: August 2017

Artificial neural network (ANN) was used to predict the dry density of soil from its thermal conductivity. The study area is a farmland located in Abeokuta, Ogun State, Southwestern Nigeria. Thirty points were sampled in a grid pattern, and the thermal conductivities were measured using KD-2 Pro thermal analyser. Samples were collected from 20 sample points to determine the dry density in the laboratory. MATLAB was used to perform the ANN analysis in order to predict the dry density of soil. The ANN was able to predict dry density with a root-mean-square error (RMSE) of 0.50 and a correlation coefficient (R2) of 0.80. The validation of our model between the actual and predicted dry densities shows R2 to be 0.99. This fit shows that the model can be applied to predict the dry density of soil in study areas where the thermal conductivities are known.
Kultura putovanja mladih u Hrvatskoj i omladinski turizam
Authors: Klarin Tomislav , Gusić Ana
Published: August 2017

Tourism latterly experiences significant changes and growth in all segments. Market demands and sophisticated tastes have led to necessity of providing diversified supply adapting individually to each tourist. In this process specific interests tourism are developing, which according to their characteristics attract and satisfy different profiles of tourists. Specificity of tourism offer and consequently tourism demand reflect in youth tourism, segmented primarily by age, but certainly by specific stylelife and way of travelling. This paper presents characteristics and trends of youth tourism in the world, focusing the current situation in Croatia, where a survey was conducted on youths, as potential participants of youth tourism. Results illustrate habits of Croatian youths as tourists, their needs, aspirations and possibilities to participate worldwide trends of youth tourism.
Održivi turizam kao razvojna mogućnost na primjeru Dugog otoka
Authors: Bakija Vinko , Bulić Marijana
Published: August 2017

In this paper authors have tried to elaborate some aspects of socioeconomic approach which would eventually unveil the future of economic and cultural development of the island of Dugi otok. It can be argued that the development of tourism as well as other economic activities on the island of Dugi otok can be attested as a paradigm for all bigger islands on the Croatian Adriatic sea. Sustainable tourism development on Dugi otok can only be durable if all other production and land axploitation activities adopt the paradigm of sustainable development. The island of Dugi otok is probably the best model of what can be called an unpolished diamonds of the Croatian Adriatic with so many resources that wait to be properly activated in order to preserve the authentic life experience on the island. This research paper has tried to prove that along with sustainable amount of mass tourism, there should develop appropriate quantity of specific niche tourism products with aim to enhance the value of authentic sustainable development of island tourism.
Može li kvalitetno novinarstvo preživjeti digitalno doba?
Authors: Ricchiardi Sherry
Published: August 2017

Rasprave o utjecaju i vrijednosti digitalnih medija zauzimaju dva stajališta. Jedni predviđaju da kvalitetno novinarstvo ne može preživjeti nestajanje tradicionalnih medija. Oni vide Facebook, Twitter, blogove i druge nove oblike komuniciranja kao suprotstavljenu stranu, potkopavajući ulogu tiska u društvu.Drugi pak prihvaćaju medijsku revoluciju 21. stoljeća. Oni traže nove načine komuniciranja i povezivanja s publikom, ne samo u njihovim zemljama, već i šire. Za njih, novinarstvo je daleko od umiranja. Ono se razvija u novom i uzbudljivom obliku. Ovaj članak istražuje rasprave o novim medijskim oblicima.Zaključuje se da je vrijeme za eksperiment; testiranje suvremenih komunikacijskih teorija i iznalaženje novih modela kako bi se novinarstvu pomoglo da se razvije u što je moguće pozitivnijem obliku. Medijski stručnjaci, profesionalni novinari i predavači novinarstva moraju biti dio tog procesa.
Pogubno po građane
Authors: Ružić Nataša
Published: August 2017

This paper examines the Soviet press model, i.e. media coverage of the Chernobyl nuclear disaster. One of the biggest tragedies of the XX century showed the consequences of such model. Dealing with propaganda in critical situation and telling lies, the Government caused irreparable harm to the citizens of the USSR. Citizens were not timely informed of the general average, which resulted in grave consequences – millions of irradiated people with deadly diseases, “children mutants”, abandoned cities. Bearing in mind the consequences of a nuclear disaster, there is a whole range of issues. Were journalists accomplices or victims of the Soviet regime?Would the existence of the Internet allow citizens to get better information about the nuclear disaster?These are just some of the questions that the author tries to answer in his work.
“Knjižnice u turizmu: Shhhh, quiet please! Nein, Herzlich willkommen! Si accomodi!”
Authors: Jelinčić Danijela Angelina , Zović Irides
Published: August 2017

Cultural tourism is a selective form of tourism that needs to be systematically introduced to certain aspects of the library business and is another example of underutilized potential in creating a cultural tourism policy. This paper presents results of the research, which has been conducted in 2010 in Istria on public libraries of the Istrian County with the aim to detect the state and the level of participatio n of public libraries in the cultural tourism services. As a response to the detected problems, the paper brings forth suggestions for further development according to which libraries can fi nd their own growth model, while respecting different development levels and the local communities’ context. Recommendations for the development of public libraries in cultural tourism are set on the basis of new library system structures, introduction of new services and cultural management. They are harmonised with the local community needs obtained through a demographic survey and analysis of the administrative-territorial structure of the County. The presented model of the County’s public library development in cultural tourism can be refl ected in developing new contents for digital libraries connected to publicly available catalogues through contents and services of the developed, cooperating consortium of public libraries.
Gdje je granica između profita i slobode produkcije?
Authors: Miletić Nikolina
Published: August 2017

Communication represents the basis of human interaction. Human relations are based on linguistic communication, which is always accompanied by nonverbal communication. It is an inevitable basic element that accompanies verbal communication, although it sometimes reveals more than spoken words. This paper examines nonverbal communication with special regard to its impact on cultural production, particularly in the field of puppetry. The cultural production refl ects the achievements of various art works of all kinds. The communication between the author/performers and the audience plays an important role in the process of realization of a cultural product. Since the effect of the message is in most cases achieved by a nonverbal content, the channels of nonverbal communication have a special role in creating, transfer and perception of cultural products. In this way the phenomenology of nonverbal communication serves as a help to cultural production.
Normiranje naziva u poslovnome jeziku
Authors: Čutuk Igor , Hudeček Lana
Published: August 2017

The paper deals with the problem of standardization of terms in business language, focusing on the business language used in day to day communication in Coca-Cola HBC Croatia. The paper has been instigated by practical experience of the compilation of Coca-Cole HBC Croatia Language Manual. The main aim of this manual is to facilitate daily communication in this company as well as to raise the level of business communication in general. It has originated in the framework of company’s effort to function in accordance with the principle of responsibility towards society, which includes the responsibility towards the Croatian language, especially at this moment when the future status of the language is determined among the languages of the European Union. In the fi rst part of the paper, the authors give an overview of the phases in the compilation of the Manual and describe the wider framework in which it was compiled as well as the planned aims and achieved results. In the second part, the authors give terminological principles which they followed in order to standardize the terminology. On a number of examples they explain how they decided which term should be selected as the preferred one. They show that the standardization of terminology is not a random process but a complex procedure based on clear principles.
Doprinos jačanju nacionalne i kulturne svijesti
Authors: Ražnjević-Zdrilić Marijana
Published: August 2017

This paper analyzes the literary magazine Lovor which was published in 1897. Like other literary magazines of the period, Lovor had a short life, lasting only 12 issues, from January 10 to June 25 1897. Editor-in-chief of Lovor was a prominent Croatian writer Rikard Katalinić Jeretov. The aim of this paper is to show the impact of the Lovor on the development of cultural life and on the awakening of national consciousness in Zadar at the time. Quantitative and qualitative content analysis was applied to analyze the thematic structure of all literary genres published in 12 issues of the magazine: poems, sketches, short stories, reviews, various articles, travelogues and information / news. Research has shown that these kinds of literature in Lovor contributed to the development of cultural life in Zadar, spreading knowledge about Croatian culture, whether in poems, patriotic poems, sketches and short stories on social issues; articles with interesting information about Croatian writers and their works, or in the news / announcements in which readers had the opportunity to learn news from the cultural life of the country and from abroad, and about new poetry books and other literary works.
Komunikacijski aspekti poduzetništva
Authors: Ivić Pave
Published: August 2017

The media is powerfull, logic of profi t rules the media, the information has become a merchandise. Amenities are increasingly under pressure of commercialization, which is largely a result of new ownership, the interests and influence of advertising industry. The media have the power to create images of the world, but themes which are mainly concerned differs from the topics that general public see as necessary, reasonable and decisive. That is, mainly the social issues and the “little man”businesses, which gradually disappears from the media. In the economic development of enterprise, media has the primary role, the infl uence of media on business activity is crucial, particularly in creating a favorable business climate. Businessmen in Croatia have numerous problems, in terms of survival and development in these very troubled and uncertain market regions and times. This is why the media has a demanding task to keep the dignity and avoid sensationalism, and actively participate in the development business. Testing the impact of media on business activity, as well as the general social development is not simply because it is a very dynamic economic category, which quickly and clearly refl ect all changes in business conditions and disorders of crisis communication.
Uloga i primjena stvarnih opcija u menadžerskom odlučivanju
Authors: Šain Dijana Čičin , Krajnović Aleksandra , Herenda Marina
Published: August 2017

Rad započinje kratkom kritikom tradicionalnih metoda budžetiranja kapitala, poput neto sadašnje vrijednosti, koje uslijed novih uvjeta poslovanja u globalnoj ekonomiji postaju neadekvatna metoda alokacije kapitala poduzeća. U svrhu osiguranja fleksibilnosti u poslovanju, potrebno je dinamiziranje tradicionalnog budžetiranja kapitala. Kao rješenje tog problema, rad predlaže vrednovanje stvarnih opcija koje imaju određenu vrijednost. Uključivanjem tih vrijednosti u analizu investicijskih projekata dinamizira se proces budžetiranja kapitala. Unatoč širokoj prihvaćenosti teorije stvarnih opcija, njezina primjena u praksi u velikoj mjeri izostaje, što je ujedno jedan od središnjih problema kojim se rad bavi. Vrednovanje stvarnih opcija je multidisciplinarno područje, zahtijeva znanja iz područja mikroekonomije, financija, menadžmenta i informacijske tehnologije, tj. zahtijeva mnogo vremena i truda menadžera te je u kalkulacijskom smislu intenzivno. To je ujedno i razlog nedostatka razumijevanja ovog pristupa budžetiranju kapitala i stoga vjerojatno nedostatnoj upotrebi u praksi. Stvarne opcije imaju bitnu ulogu pri budžetiranju kapitala jer predstavljaju svojevrstan okvir za donošenje strateških odluka iz razloga što omogućavaju fleksibilnost u poslovanju poduzeća, tj. čine poduzeće sposobnijim da se prilagođava nastalim okolnostima. Kao takvo, vrednovanje stvarnih opcija služi efikasnijem ostvarivanju ciljeva i strategije poduzeća. U radu su također prikazane tri osnovne vrste stvarnih opcija – opcija širenja, opcija napuštanja i opcija čekanja, kako bi se razumjelo njihovo vrednovanje i inkorporiranje u analizu investicijskih projekata.
Oligopol na tržištu telekomunikacijskih usluga u Republici Hrvatskoj
Authors: Šain Dijana Čičin , Krajnović Aleksandra , Predovan Marija
Published: August 2017

Tržište telekomunikacijskih usluga je važan segment razvoja svake zemlje. Kako je spomenuto tržište prvenstveno bilo u stanju zakonitog monopola, povećanjem njegove važnosti povećava se i potreba otklanjanja, odnosno regulacije prvobitnog stanja prema stanju konkurencije pri čemu bitnu ulogu imaju regulatorna agencija i agencija za zaštitu tržišta. Na hrvatskom tržištu telekomunikacija, na koje je u ovom radu stavljen naglasak, liberalizacija je velikim dijelom provedena, no potrebne su daljnje regulatorne akcije nadležnih tijela kako bi se postiglo ciljno stanje konkurentskog tržišta po uzoru na razvijene zemlje Europske Unije, kojoj Republika Hrvatska teži. Naime, unatoč sve većem broju operatora i davatelja usluga, na hrvatskom telekomunikacijskom tržištu i dalje postoje operatori sa znatnijom tržišnom snagom koji imaju vladajući položaj.