bluuebunny/crossref_metadata_2025 huggingface dataset:
As Conferências Internacionais de Estados Americanos e o Consenso de Washington: a política externa norte-americana e a criação de uma área de influência na América Latina
Authors: Garcia Marques Guilherme Ramon
Published: April 2020

Uma comparação entre as Conferências Internacionais dos Estados Americanos e o Consenso de Washington evidencia a forte influência dos interesses econômicos no direcionamento da política externa norte-americana para a América Latina. Nesse sentido, este artigo parte, inicialmente, de uma análise a respeito da gênese do imperialismo norte-americano e da importância dos aspectos econômicos no seu posicionamento hegemônico para, em seguida, apontar interesses velados em meio às medidas, diretrizes, recomendações e políticas de cunho econômico que compuseram tanto as Conferências Internacionais dos Estados Americanos quanto o próprio Consenso de Washington, com o propósito de apresentar os pontos coincidentes que refletem as pretensões referentes a estruturação de uma área de influência na América Latina como um projeto de longo prazo por parte dos Estados Unidos.
Aspectos sociais e econômicos do assentamento Quinta da Serra em Viçosa - Alagoas
Authors: De Sales Silva Jose Crisologo , Ribeiro da Silva Neto João , Gomes de Vasconcelos Erivaldo
Published: April 2020

Este trabalho foi desenvolvido a partir de estudo desenvolvido no assentamento da reforma agrária Quinta da Serra, localizado, no município de Viçosa, estado de Alagoas, Brasil, que antes tinha como atividade econômica a cultura da cana-de-açúcar. As informações presentes neste trabalho foram coletadas a partir da realização de grupos focais com os assentados, pesquisa em órgãos públicos, entrevista com as lideranças do assentamento e agentes de saúde, aplicação de questionários individuais com dados de levantamento socioeconômico, observações in loco e de pesquisas bibliográficas. Pelo menos três questões são importantes destacar sobre os resultados apresentados após o trabalho de campo: a questão de gênero, a etária e a étnica. O programa de reforma agrária brasileiro apresenta uma peculiaridade básica, um índice relativamente baixo de mulheres contempladas, se comparado ao de outros países da américa latina. No entanto, no Assentamento Quinta da Serra o número de titulares do sexo feminino encontra-se um pouco maior, se comparado ao masculino: foi observado que 67% dos titulares de lotes são do sexo masculino e 33% são compostos por mulheres. A pesquisa apontou alguns problemas comuns aos assentamentos rurais de Alagoas e do Brasil. Tanto no que se refere à produção e distribuição dos produtos, como também, em torno da realidade social e econômica dos assentados, baixo índice de desenvolvimento humano e uma má distribuição de renda, que reflete no cotidiano da população que vive nos assentamentos.
El sector publicitario en España en el contexto internacional: el viraje digital
Authors: Fondevila Gascón Joan Francesc
Published: April 2020

En el entorno digital, la evolución del sector de la publicidad muestra un proceso de concentración. Los cambios en el mercado, gracias a Internet, el fenómeno móvil y las redes sociales, están afectando a los procedimientos en publicidad. No sólo la tecnología ha cambiado a la publicidad. Ahora el consumidor es el máximo decisor, que compara y decide. Los profesionales tienen que reinventarse de muchas maneras. Gracias a un análisis cualitativo Delphi, se observan grandes cambios: en los medios de comunicación, en los consumidores y en el sector.
La percepción de la Ciencia y la Tecnología en los jóvenes del nivel medio y medio superior del municipio de Zapopan, Jalisco
Authors: Valadez Sánchez Viviana Manuela , Daza Ramírez Marco Tulio
Published: April 2020

El propósito de esta investigación es identificar la percepción sobre la Ciencia y la Tecnología (CyT) que tienen los estudiantes del nivel medio y medio superior del municipio de Zapopan, Jalisco para promover y fortalecer en los jóvenes una cultura científica y de innovación, además de diseñar e implementar un curso de Cultura Científica y Comunicación en la Ciencia (CCyCC) con el objetivo de formar recursos humanos que apoyen la difusión y divulgación de la ciencia, contribuyendo a la formación de vocaciones científicas en los jóvenes jaliscienses. Por lo tanto, los resultados de esta investigación pueden incidir en las nuevas generaciones de científicos, las cuales asumirían un compromiso generoso con el diseño de políticas públicas y propiciar una mejora en la producción científica y tecnológica del Municipio de Zapopan, Jalisco, México.
Programa de acompañamiento integral a estudiantes madres cabeza de familia de UNIMINUTO pasto: Reflexión frente a la deserción en el contexto universitario y la necesidad de aportar desde una perspectiva de género
Authors: Rodriguez Pabón Diana Milena
Published: April 2020

El presente trabajo se deriva del proyecto de investigación denominado Programa de Acompañamiento Integral a Estudiantes Madres Cabeza de Familia de UNIMINUTO Pasto, que actualmente se encuentra en curso, por ende, lo que se describe en el presente artículo es una reflexión frente a la deserción estudiantil en el contexto universitario y la necesidad de aportar estrategias desde una perspectiva de género, reconociendo que existen factores diferenciales en las causas del abandono escolar entre hombres y mujeres. Como impactos del proyecto se espera la disminución del ausentismo y de la deserción y la prevención de violencia basada de género que aporte a la consecución de inclusión y equidad social.
Gestión tecnológica en instituciones del sector defensa colombiano frente al posacuerdo de paz
Authors: Cendales Sánchez Julian , Jiménez Hernández Claudia Nelcy , Villa Enciso Eliana María , Bermúdez Hernández Jonathan , Castellanos Oscar Fernando
Published: April 2020

El Sector Defensa es un sector basado en tecnología, en la medida en que requiere de procesos de desarrollo, adquisición y aprovechamiento de activos tecnológicos para el logro de sus objetivos misionales, orientados a garantizar la soberanía nacional y la seguridad ciudadana. Se trata de un sector estratégico que, principalmente en países en desarrollo, depende en gran medida de actividades de transferencia tecnológica, y en el cual es clave el concepto de tecnología dual (referido a la posibilidad de implementarse tanto en aplicaciones militares como civiles). Esta ponencia tiene como objetivo analizar la Gestión de la tecnología y la innovación en este sector. Para ello, inicialmente se hizo un estudio sobre las particularidades del Sector Defensa en el ámbito internacional, con énfasis en el caso colombiano.
El impacto del uso de la red social Instagram en la autoestima del estudiante adolescente
Authors: Garzón Clemente Rebeca , León Laredo Karen M. , Trejo Garzón Sofía
Published: April 2020

El desarrollo tecnológico provee mejores oportunidades de comunicación y participación social, pero transforma las formas de apreciar y valorar aspectos como la vida, el amor, la sexualidad y la familia. El uso privilegiado de imágenes y fotografías en las redes sociales implica cambios de índole psicológico. Esta investigación atiende aspectos de la aprobación social buscada por los estudiantes adolescentes usuarios de Instagram por medio del análisis de sus perfiles, correlacionado con los resultados de la aplicación de instrumentos estadísticos confiables sobre los cambios en su autoestima con relación al uso de esta red social.
La Innovación Orteguiana en la "Circunstancia" Tecnológica Contemporánea: Un Análisis Crítico 75 Años Después
Authors: Queraltó Ramón
Published: April 2020

This paper tries to carry out a critical analysis of the classic Ortegian view on technology in relation to contemporary technological society in abroad sense. To do this, we use our basic concept of anthropological mediation comparing it with Ortega's conception. Next, we analyze how to modulate the Ortegian view considering the current technological development. Finally, a critical debate on Ortegian views is exposed in order to elucidate their possible validity for understanding technological world nowadays.
Razón Vital de la Técnica
Authors: Sánchez Ignacio
Published: April 2020

The aim of this paper is the understanding of the technique from Ortega's vital reason point of view. The conditions of the technique and its characters will be established. In the next pages will also be exposed the main ideas of Ortega concerning the technique: the need of the superfluous, life as freedom and project; the instrumental character of technique and the unlikelihood of a technocracy. Neither the technique nor the technicians are able to exert the spiritual power, because they cannotprovide life's purposes.
El Esfuerzo de Vivir Ocioso
Authors: Mellizo Carlos
Published: April 2020

Ortega asks himself which activities man is going to perform with all the energies he has managed to save thanks to modern technology. Human beings are animals whose desire to live happens to be a desire to livewell. A man only behaves as such when, after making sure his basic, strictly biological necessities have been satisfied he creates with his own efforts a program of life that can afford him comfort. Living comfortably is not a matter of doing nothing; just pure leisure is a way of life inferior to other fully creative options of living. Thorstein Veblen, the great philosopher of leisure,presents us with a theory that, paradoxically enough, coincides with Ortega's idea that a life without occupations would not be truly human. He shows us how leisure can be in itself a sort of activity, very absorbing for many. For the new leisure class --a privileged product of the Industrial Revolution and a direct descendent of the old barbaric class--, its actions must be ostensibly unproductive, "honorable", a clear proof that they are not necessary for daily subsistence, but required as a proof of leisure. Both authors coincide in saying that the creation of superfluou goods is the foundation of human living --a fact that Veblen expresses most radically when he applies it to the peculiar necessities of the so-called "leisure class".
La Filosofía de la Educación de Ortega y Gasset: Una crítica indirecta a las modas pedagógicas de hoy
Authors: Enkvist Inger
Published: April 2020

Studying Ortega y Gasset we can discern a philosophy of education even if he never madeclaims to one. In Meditación de la técnica, La rebelión de las masas and El libro de las misiones he reflects on what studying means both from a teacher and a student perspective. Also, Ortega y Gasset's whole life as constitutes an example of he thought learning should be and how teachers should act.Pedagogy has been a universitydisciplinefor many decades but it stillslacks theoretical consistency, which is a serious problem for the discipline, for education and for the countries that try to improve their education. In this situation, the study of Ortega y Gasset is helpful because it provides a coherent view on education focusing on theoretical learning and the "pedagogy of effort". He stresses individual responsibility as opposed to education seen as an activity that is merely playful or social. Ortega y Gasset's words about modern men as the"new barbarians" still apply as a criticism of modern education.
Animal humano: el paso de la técnica
Authors: Lasaga Medina José
Published: April 2020

This article discusses the difference between the human and the animal in the philosophy of Ortega y Gasset, relating the difference with some of the central issues as the role of art in human life and its role in the articulation of its two dimension constituents, nature and history. In short, we reflect on the role of the animal to clarify the meaning of the adjective "human" in the philosopheme "human life", decisive in Ortega's metaphysics, and in one can speak of a new "humanism" not founded on supposed superiority of the "rational animal".
La filosofía de la técnica de Ortega como guía para la acción. Una comparación con Heidegger
Authors: Diéguez Lucena Antonio
Published: April 2020

The philosophy of technology of Ortega y Gasset has similarities and differences with the subsequently theory formulated by Heidegger. This paper clarifies and evaluates the differences between both. It is argued that Ortega's theses are a guide more appropriate in the current situation to address the risks posed by technological development, and suggests some concrete suggestions for action inspired by them.
Elogio de la superfluidad. Entresacado de la orteguiana “Meditación de la técnica” a sus 75 años
Authors: Menéndez Viso Armando
Published: April 2020

Esta contribución desarrolla la definición orteguiana de la técnica como producción de lo superfluo, tratando de responder a la pregunta de si es posible y razonable limitar el "progreso tecnológico".
Educação a distância: dificuldades dos alunos do primeiro ano do curso Licenciatura de Ciências Biológicas da Universidade Estadual de Maringá
Authors: De Sousa Roth Thaise Francielle , Pagani Gianotto Dulcinéia Ester
Published: April 2020

The system of distance learning has been increasing in Brazil since the lastyears. This type of learning comes up trying to open the doors of the University. The public isthose people who work or give up to their studies, and want to study in alternative time. The students are able to study at home with the help of instruments like Internet and other tools, sharing  knowledge,  changing  significantly  the  interaction  between  teacher-students-knowledge.  The  State  University  of Maringa has started up the Distance learning since 2005, with the course of Pedagogy. Afterwards, the attempt wasto build the Pedagogic Politic Project to implement the distance course in Biological Science, in 2008. The biology students havestarted in 2010, with the challenge to understand the dynamic of work and study online, also the autonomy of their studies.  The  object  of  this  work  is  to  analyze  the  first  year  students’  report  in  Biological  Science  about  the  academic activities. The reports showed some difficulties with the online platform for the students, also organizational problems to the public and itself institution.
Las TIC para el proceso enseñanza-aprendizaje en los laboratorios de Física en el nivel universitario en el Estado de Trujillo, Venezuela
Authors: Rosario Jesús Ramón , Lobo Hebert , Rivero Dilue , Briceño Jesús , Villarreal Manuel
Published: April 2020

We  report  preliminary  results  of  descriptive  research,  with  field  design  to  identify  and  evaluate  the  use  of  Infor-mation  and  Communication  Technologies  (ICT)  in  physics  laboratories  of  universities,  public  and  private,  in  the  state  of Trujillo Venezuela, based pilot study center at the Universityof Los Andes, Faculty Rafael Rangel degree in Physical Educa-tion and Mathematics. Regarding the use of technology platforms, virtual environments and interactive teaching materials as an  auxiliary  tool  in  the  teaching-learning  process  provided  for  students  and  teachers,  such  as  software,  simulators,  blog, websites, forums, emails, videos, presentations, and more. We applied a survey type instrument with open and closed questionswith  a  numerical  rating  scale,  questionnaires  with  multiple  choice  answers  to students  and  teachers  in  physics  laboratories and instrument of observation and evaluation of interactive tools used. With the obtained results confirm the relevance of the work preliminary hypothesis is generally established the reliability and validity of the data collection instruments.
El acceso y patrones de uso de teléfonos celulares, internet y videojuegos en jóvenes venezolanos: retos para la formación en la cibercultura
Authors: Henríquez Coronel Patricia , Arellano Germán Antonio , Henríquez María Angélica , Bello María Eugenia
Published: April 2020

This article presents partial results of a study whose has been financing with public funds in Venezuela. The main purpose has been describing the use of cell phones, Internet and videogames in young people in San Cristobal City. The description included two areas: a) Access and usage patterns about Internet, cell phones and videogames b) Infor-mation process habits on Internet in relation with school knowledge.In the first phase of the research project, a ques-tionnairehad been designed. Itwas applied to 214 students between 12 and 17 years old.The students belonged to three different types of schools in the city: nonprofit schools, private schools and religious school. The data had been proces-sed with descriptive statistic measures. The results shown below belong to one of the three schools picked out. The basic equipment for the young people surveyed is a computer, a printer, a tv cable and internet connection. The scope of the cell phonestechnology is the biggest with88% of them. The use of videogames is less than the use of internet and cell phones.  Cell  phone  technology  is  essential,  almost  never  goes  out  and  keeps  them  in  touch  with  parents  and  friends. Internet is an essential source for information for schoolwork but above a space for socializing and entertainment, repre-sents a new way of "being". Video games are despite their lower employment compared to the other two technologies a primary form of entertainment and youth group interaction. Generally young people surveyed are youngsolitary media-tion regarding adult but with a high peer contact.
Sistema informático para la gestión de espacios físicos. Una aproximación para la FaCENA (UNNE)
Authors: Martínez Sebastián , Alfonzo Pedro , Marino Sonia I. , Godoy María Viviana
Published: April 2020

A web information system is introduced in this paper in order to manage and administer physical space at the Fac-ultad de Ciencias Exactas y Naturales y Agrimensura(FaCENA). The paper presents a web information system to succeed in distributing  physical  space  at  the  Facultad  de  Ciencias  Exactas  y  Naturales  y  Agrimensura  (FaCENA),  (venue:  9  de  Julio street), Universidad Nacional del Nordeste (UNNE), Corrientes, Argentina. The methodology applied is based on prototyping and  gradually  incorporating  changes  suggested  by  potential  users.  A  MySQL  database  was  selected  so  as  to  manage  infor-mation  and  the  activities  performed  by  users.  As  regards  the  users  of  the  system,  three  profiles  were  established:  firstly,  the guests who generate online inquiries and export schedules, and secondly, the users who access the data manipulation and who were grouped as janitors and administrators. The web information system is characterized by a simple and intuitive interface, which allows users to understand and access information easily. Early implementations of the information system show it as a useful,  reliable  and,  consistent  tool  that  takes  into  account  the  needs  and  requirements  of  the  different  careers,  and  provide valuable  information  about  the  distribution  of  classrooms  to  the  students  and  the  staff,  considering  their  schedules  and  the activities required. Apart from that, the implementation of the system brings about benefits that let  the  institution  innovate  in dealing with the activities of janitors, professors and students.
Definición, contexto y herramientas digitales para el desarrollo del periodismo de datos en España
Authors: Lopez Lopez Pilar Jose , Martínez Fátima
Published: April 2020

Internet proves to be a large database of millions of journalists, the question is whether we have enough tools to process, compare and analyze them properly in order to make them intelligible to those accustomed to the new electronic reading device. We are in a field where research and tools are yet to be discovered and even to develop. The current trend seems to combine increasingly, journalism with new computer skills related to digital skills in statistics and data. At this point, the current relevance acquires data called journalism. This paper aims to make an approach to the concept and devel-opment of Journalism Data (big data) in the new digital ecosystem generated in Spain. Therefore be provided with a defini-tion of the meaning of this new denomination, as well as indicating some of the new digital tools that can help any journalist when facing a multimedia news submit required data, charts and statistics Fashion simple and attractive as possible to readers of the 21st century.
La elaboración y aplicación de un juego didáctico digital utilizando una pizarra digital interactiva de bajo costo
Authors: Figueroa Claudia Araceli , Solís Cortés Fernando Félix , Corral Hurtado Susana
Published: April 2020

The teachers’ interest for creating an innovative and interactive learning approach has fostered the curiosity for creating Learning Objects in the form of interactive games that can be adapted to any topic and educational level by using digital resources such as Interactive Whitebords (IWBs).Taking into consideration that using the traditional IWBs involves a high economic investment, same that leads to a limited availability for teachers, a low-cost alternative has been found that can replicate the same features of interactivity that can be found in the leader commercial brands of IWBs. Such implementa-tion was carried out in conjunction with the development of a Learning Object (LO) in the form of a digital interactive game, which was the result of a final draft of the 'design of learning objects' class belonging to the Faculty of Education and Educa-tional Innovation of Universidad Autónoma de Baja California, in Mexicali, Baja California, Mexico.
Cómo las redes sociales están cambiando la comunicación hotelera
Authors: Wichels Susana
Published: April 2020

The new information and communication technologies (ICT),in particular Social Media like TripAdvisor, Face-book or Twitter are changing flows, processes and tools in Tourism Communication. Considering that traditional communi-cation tools and strategies are becoming less and less effective, ICT are encouraging new communication practices and influencing consumer behaviour. Several studies from the perspective of the reception have been published in recent years on the impact of Social Media in Tourism, therefore we thought to develop a study from the perspective of production. We approach the features and peculiarities of the impact of 2.0 platforms in Tourism Communication and we present as a case study the communication strategy of Long Beach Hotel, Sun Resorts in Mauritius Islands.
Aplicación de la narrativa transmedia en la enseñanza universitaria en España: Aprendizaje colaborativo, multiplataforma y multiformato
Authors: Ossorio Vega Miguel Ángel
Published: April 2020

Transmedia Storytelling has demonstrated being useful in production and broadcasting of entertainment and cultural messages, but it is also useful in journalism. So, this article want to analise the possibility of using the rules of transmedia storytelling in the educational world, specialy in universities. Nowadays there are some platforms of collaborative learning, that are used as a complement of the traditional lectures. By platforms and multimedia formats, people can study or enroll to courses, and is not needed to make part of a university, because there is not any geographical or temporal limit. In this article, it is analysed the Spanish case: how the universities, either public or private ones, are enlarging their lectures with contents on the Net, and how these universities are also opening their platforms to other people in order to offer free courses, everything in a collaborative landscape in which the roles of the teacher and the student are sometimesinterchangeables.
O marketing digital na educação a distância: estratégia em rede social e a resistência à educação a distância identificada na América Latina
Authors: Viana Leonardo , Proba Fabiane
Published: April 2020

O presente artigo propõe abordar como a aplicação do Marketing Digital estratégico pode contribuir na tentativa de reduzir a resistência sobre a Educação a Distância (EaD), identificada por autores como Gomes (2008), Moore (2007) e Belloni (1999). Tal resistência é fruto de uma percepção negativa sobre esta modalidade de ensino, como ocorre na América Latina. Foi utilizado como objeto de estudo as ações de Marketing Digital da Fundação Cecierj – Centro de Ciências e Educação Superior a Distância do Estado do Rio de Janeiro (instituição governamental brasileira, referência em EaD), em seu Facebook (facebook.com/cecierj), na tentativa de reduzir a resistência ao ensino a distância. Referências bibliográficas em Marketing e EaD foram utilizadas como metodologia para abordar a importância do estudo de estratégias para a toma- da de decisões em Facebook corporativo, assim como a relevância da observação histórico-cultural quando identificada necessidade institucional de aceitação de uma ideia. O Marketing atua na formação do pensamento coletivo (Moscovici, 2002) e o Facebook, rede social amplamente utilizada na América Latina, como ferramenta, tem o potencial de formar opinião, o que justifica sua abordagem neste trabalho no mecanismo de difusão de ideias e formação de capital social (Kotler, 2010). A finalidade da pesquisa não é confirmar se houve mudança na percepção da Educação a Distância por parte do público do Facebook do Cecierj, a partir das ações estratégicas de Marketing Digital, e sim fundamentar sua aplicação na tentativa de alcançar a redução da resistência à EaD.
Rasgos y singularidades del mercado digital de la información: redes sociales y cibermedios
Authors: Zamarra Mercedes
Published: April 2020

El mercado digital ha abierto muchas puertas a un extenso número de sectores. Las posibilidades de comercio que ofrece Internet son muy amplias y se han beneficiado de ello todas las ramas y servicios. Pero si un mercado se ha visto beneficiado en especial por la llegada del comercio en la red, ése es el de la información. En este trabajo nos proponemos hablar sobre las características que tiene el mercado digital de la información, analizar las raíces y la implantación de los medios de comunicación digitales y la revolución que se ha logrado con ello. El trabajo que exponemos, es parte del resul-tado del amplio estudio realizado como miembro del grupo de investigación “Cybermedia II: Desarrollos e Innovaciones del Periodismo en las Redes Sociales, en Internet y Telefonía Móvil. Convergencias, Modelos de Negocios, Servicio y Forma-ción (Ref. CSO2011-25235) (Plan Nacional de I+D+i 2012-2014)”. En concreto sobre las sinergias periodísticas entre los medios, cibermedios y redes sociales. En el ponemos de manifiesto las aportaciones de las tecnologías de la información y la comunicación que han permitido un desarrollo de las capacidades comunicativas de los medios. La fusión de todos los formatos ha hecho evolucionar la comunicación de un modo espectacular, posibilitando al público obtener una comunica-ción hasta ahora imposible de lograr. Nuestro análisis de los medios más relevantes del panorama mediático español pone en evidencia esas sinergias, ese cambio y la importancia de las nuevas herramientas sociales, que continúan acercando aún más al público y a los medios.
El poder del clic: el consumidor y las nuevas formas de publicidad digital
Authors: Ferro Ximena
Published: April 2020

The use of the new digital media has forced consumers to develop new physical and psychological abilities as well as brands have adapted their messages to the media that the public is using.
Creación de comunidades de práctica y conocimiento, como metodología didáctica: caso SocialOVTT en la disciplina de Relaciones Públicas
Authors: Torres Valdés Rosa María , Santa Soriano Alba
Published: April 2020

This is a pilot project within the university teaching and learning context in the area of public relations and in the field of Information and Communication Technology (ICT). Specifically the project is related to the creation of Communities of Practiceand Knowledge, in order to encourage a holistic and practical  training, which ensures technical and personal skills to teachers and students from the point of view of the construction of their collective digital identities. Furthermore, encouraging professors towards the academic excellence and improving employability of students emphasizing the entrepre-neurship as a self-employment opportunity. This practical approach has Rheingold (1993) as reference, to whom computer- mediated communities (CMO) are generating online communities that foster networks of personal relationships in the cyber-space,characterized by high levels of commitment. This experiment intent to train on efficient and professional use of social media and the Internet, from an ethical, inclusive and multidisciplinary point of view, matching the invisible learning proto-paradigma(Cobos, 2011), and promoting knowledge dialogue, as the paradigm of the Fourth Culture (Lehrer,2010). The initial results encourage extending the experiment to larger groups.
El diagnóstico como tecnología “soft”: una propuesta para valorar la viabilidad de la gestión del conocimiento en entidades turísticas hoteleras
Authors: Franch Leon Katia , Cabreja Piedras Saray
Published: April 2020

A  mid-twentieth  century,  the  global  economic  environment  has  changed  the  ways  of  seeing  organizations;  the tangible  elements  of  the  industrial  era  left  behind  as  sources  of  value  creation  for  business.  There  are  new  guidelines  for corporate governance; forming new type organizations where resources can create and increase the value of companies are being  intangible  precisely  today.  Of  particular  importance  in  this  context  acquires  knowledge  and  management,  hence  the efforts made by the organizations implementing knowledge management as a new approach, however, many projects fail for not having previously studied the existing objective and subjective conditions, which They can be viable or hinder the shares comprising a project like this. Hence the importance that the diagnosis in this attempt, the power to answer questions like What do I need? What I tell? How I can give solution? Accordingly, the article proposes a methodology to assess the viability of knowledge management in hotel tourism entities within the group considering technology or tool "soft" that can have both researchers and consultants who want to collaborate with companies in that endeavor.
Implementação de um atendente virtual para uma estação hidrometeorológica utilizando AIML
Authors: Pedreira Silva Patrick , Paris Tersi Maria Clara , Da Silva Elvio Gilberto , Pavarini da Luz Larissa , Talon Anderson Francisco
Published: April 2020

The Hydrometeorological Station of Fatec Jahu collects weather data that are available through its website, and are accessible to the population and used in areas such as agriculture and construction. The proposal of this work is is to conduct an investigation  that will culminate in the proposal and implementation of a chatterbot responsible for  allowing interaction between users and information available from the Hydrometeorological in natural language, answering questions related to the Station and the available data, as well as provide information on how to access these data, which will contribu-te to reduce the search time and allow access to results that meet the needs of users.
Los usos del conocimiento sociohumanístico desde las tecnologías de la información y las comunicaciones
Authors: López Dosagües Roberto
Published: April 2020

This article is part of a doctoral research, which examines  one  aspect  of  the  use  of  information  technology  and communications in the first  decade of  the  21st  century,  in  a  given  area  of  knowledge:  humanities  and  social  sciences. The objective of the investigations is to demonstrate from this area of knowledge that the reality on the use of these technologies has almost always been on the opposite side, creating new divisions or deepening existing ones. Far from eliminating repeti-tive, boring, tedious work, this area of knowledge improves access to information, training and quality of social justice anddemocracy. The methods used were Observations, Analysis an Synthesis, and Documentary Analysis, especially when apply-ing the technique of content analysis of literature and statistical data. In this work are revealed different uses of the social-humanistic  knowledge  in  digitizing  this  information  using  informatics.  In  the  investigation  are  proposed  the  methods  to employ this knowledge to build a better future from the use of instruments that favor their application. Technology: for whomand for what? Neither the objectives nor the instruments can be neutral with respect to these questions.
Estudio comunicacional del sistema de realidad virtual Kinect aplicado a videojuegos
Authors: Yaguana Padilla Carlos Daniel
Published: April 2020

The study revolves around communication type between the player and the world of video game, from the use of Kinect  virtual  reality  system.  For  such  effect,  an  orderqualitative  methodology  was  used  in  which  acquired  experience through experience in life of a group of players who used this technology. The study concludes that Kinect technology effectively simulates reality through the generation of interactive and personalized contents in a context related to games. Under these conditions, the players perceived this technology as a “quasi other one”. This relation was explained through Paracommunication, as a communicative simulation between man and machine.
Epistemología de la tecnología y sus implicaciones didácticas: estudio de concepciones de estudiantes de ingenierías
Authors: Tovar-Gálvez Julio César , García Contreras Germán Antonio
Published: April 2020

This paper rises as research problem of the relationship between epistemology and education of technology. We present three objectives: a) construction of a proposed  epistemology of technology, b) identification of the conceptions of technology has a  group  of engineering students, through a survey, and c) the approach of a model for teaching-learning technology. The findings determine: a) an epistemological model for technology from the paradigm of complexity, b) that conceptions of mainly students take science as true knowledge, theoretical and empirical testable, with an application or production of devices called technology, so that the technology lacks knowledge and methods, and c) the didactic model that responds to the complex epistemology of  technology is the focus of relations between Science-Technology-Society-EnvironmenT.
Educación en tecnología para la sociedad del siglo XXI: el papel de la tecnología en la sociedad del siglo XXI
Authors: Tellez Acosta Maria Esther
Published: April 2020

Considering the importance of technology in today's society and its relationship to science, not only reflect chang-es  in  the  educational  process  are  necessary  but,  in  order  to  contribute  to  a  more  comprehensive  training  of  subjects.  So, deserves special attention to achieve technological and scientific knowledge reach all citizens so that they mitigate and cope with various problems, environmental, social, cultural and even teaching and learning. Consequently, an analysis of socialization processes of technological knowledge in Colombia is made, from general (national policies) and from the particular (teaching practice), to identify if you are taking and how the approach to technology; as a starting point for the promotion and planning of strategies to improve teaching practices and thus learning and training of citizens.
¿Por qué comunicarse en formación a distancia?
Authors: Papi Cathia , Angulo Mendoza Gustavo , Brassard Caroline , Bédard Jean-Luc , Sarpentier Christine
Published: April 2020

Distance Education (DE) seems a way to meet the qualification requirements of contemporary societies, promoting lifelong learning anywhere. However, this mode of education often suffers from high dropout rates, notably caused by students’ isolation. The development of various communication tools offers spaces to interact and work together. To what extent do students take advantage of the proposed interaction devices to communicate and learn with others? Based on a systematic review of studies published over the last ten years addressing these types of devices established in Canada, our meta-analysis highlights that in general, students prefer to take advantage of the flexibility of DE and work alone. Thus, in most devices, there are not many students communicating. However, we will see that, when it is not only about socializing but also reflecting on a practice, interactions are much more frequent.
O Ensino de Álgebra Linear para Engenharias utilizando o Scilab: aspectos matemáticos e computacionais
Authors: Rodrigues Pinto Marcos
Published: April 2020

The teaching of Algebra, in special Linear Algebra, to engineering students, come changing its focus since the popularization of personal computers. Various specialized softwares has been developed and has become feasible to pay more attention in the algebraic thinking to solve problems and minus attention in the calculus itself. But one needs to be careful to not go to the extreme of this teaching-learning process. The teaching of Algebra using computational software must not mean the teaching of a sequence of commands and its syntaxes. On the other hand, it must not mean to memorize a sequence of definitions and theorems. So we propose a equilibrium point based on our experience with students of engineering that attended in our lessons of Algebra with Scilab software.
Las Patentes para la biología sintética: ¿Obsoletas?
Authors: Sánchez Reyes Patricia Margarita
Published: April 2020

Synthetic biology creates living organisms which did not exist in nature. Although it has not achieved an unanimous definition about what it is, its products are a reality and need regulation. There are two major positions regarding its transfer and protection: those who consider that their advances must be patented and those who opt for open access as a means of "protection" and distribution for these advances. The patent system, historically created to protect inanimate inventions, has come to be considered insufficient for synthetic biology. Open access seeks to exchange different inventions to create interchangeable genetic pieces easily and accessible. In such a new science in which a unanimous concensus in its definition is not yet achieved. How it is expected that its protection or transfer can be determined. The solution may not lie in finding the best form of protection within the tools currently granted by intellectual property.
Análisis de sentimientos usando aprendizaje de máquina: aplicado a entrevistas laborales
Authors: Martínez Zarate Julio César , Mateus Sandra Patricia
Published: April 2020

In this work, a sentiment analysis model applied to job interviews using machine learning is proposed. A register of gaze fixations was made with "Eye Tracking" techniques. Subsequently, different algorithms of machine learning for sentiment analysis were analyzed, selecting supervised machine learning with Artificial neural networks. Once the model is obtained, it can be applied to job interviews for the staff pick in the organizations, through the interpretation of the eye accessing cues. The job interview is an important process in the staff pick with multiple purposes, including evaluating personality.
Josep Renau: su importancia para el diseño gráfico mexicano
Authors: Vilchis Esquivel Luz del Carmen
Published: April 2020

Josep Renau, estudió en la Academia de las Bellas Artes de San Carlos de Valencia, desde muy joven participó activamente en diversos movimientos sociales, fue fundador de la Unión de Escritores y Artistas Proletarios de España relacionada con la Asociación de Escritores y Artistas Revolucionarios de Francia, por su militancia estuvo en la cárcel en 1932 y 1934. En 1937, durante la Guerra Civil, siendo Director General de Bellas Artes, promovió el antifascismo y encargó a Pablo Picasso la realización del cuadro Guernica, también salvó personalmente el Tesoro Artístico del Museo del Prado. La vida política de Renau estuvo marcada por su trabajo como diseñador gráfico en el que experimentó el fotomontaje con influencias estilísticas de los constructivistas rusos y de las corrientes revolucionarias europeas. A la par desarrolla su pensamiento acerca de la responsabilidad y el compromiso del diseñador por el impacto social de su trabajo.
Visualidad y materialidad: el problema de la imagen y el (con)texto
Authors: Martínez Luna Sergio
Published: April 2020

El artículo pretende estudiar las relaciones entre visualidad y materialidad. Los Estudios Visuales muestran un creciente interés por entender la dimensión material de la imagen. El artículo subraya la necesidad de entender los concep-tos de texto y de contexto en su negatividad y problematicidad. Para unos Estudios que consideran la visualidad como un concepto no auto-evidente el simple desplazamiento del texto al contexto resulta insuficiente. Por ello se revisa la validez del concepto de texto para mantener su fuerza crítica. Del mismo modo se recuerda que el concepto de contexto, lejos de ser una herramienta de aclaración epistemológica, puede acabar añadiendo más capas de complejidad a la investigación. El artícu-lo invita a entender las prácticas y narrativas sociales articuladas con una multitud de dominios, realidades y mundos sociales y materiales. De acuerdo con ello se defiende que el estudio de las intersecciones entre lo visual ...
Trabalhadores, fotografia documental e autoria
Authors: Queiroga Eduardo
Published: April 2020

Este artigo busca discutir tensões existentes na relação entre autoria e fotografia documental. Se por um lado a fotografia carrega consigo uma série de possibilidades de interpretação, essa abertura dificulta a intenção fundamental do fotógrafo documental de relatar um fenômeno, de manter esse vínculo com o referente. Diversas estratégias autorais são empreendidas para controlar a dispersão, mas isso também é alvo de críticas na medida em que uma maior aparição do fotógrafo pode causar o apagamento do fotografado. A autoria é um conceito construído historicamente e deve ser visto em sua complexidade, que toma nuances distintas quando o campo é o da fotografia. Articularemos o debate a partir das con-tribuições teóricas de Michel Foucault, Antoine Compagnon, John Berger e Susan Sontag, tendo como horizonte a obra de Sebastião Salgado, especialmente seu livro “Trabalhadores”.
La imagen de la Revolución Mexicana en el western español (renovación de género bajo la política nacional): una excepción en el sistema de coproducción
Authors: García-Ergüín Maza Marcos
Published: April 2020

Durante el período en el que la producción de largometrajes de género western en Europa explotó económicamente (1960-1980), tanto en número de producciones como en recaudación, los creadores fueron buscando nuevas lecturas y temáticas para refrescar el género y perpetuar lo que se había convertido en la gallina de los huevos de oro para las cinematografías, sobre todo, italiana y española. En este contexto, una de las variantes que surgió, de entre el western cómico, el de artes marcia-les, etc, fue la que ubicaba los contextos en la revolución mexicana. Esta nueva visión aportó la posibilidad de introducir refle-xiones ideológicas de corte progresista y nuevas concesiones artísticas, ya que México se trata de una nación con un gran parentesco cultural con respecto a los dos países mediterráneos que más se implicaron en el fenómeno. Sin embargo, este hecho sólo se daba  en las co-producciones y en las realizaciones en las que Italia aportaba más capital. Porque en los casos en los que la producción era mayoritariamente o totalmente española, dado el carácter de la censura y la realidad política del regi-men, todas las aportaciones transalpinas desparecían dando paso a una pespectiva contraria.
YouTube en la gestión de la comunicación de museos e instituciones culturales: propuesta para extrapolar un uso comunicacional de estas herramientas a pequeñas instituciones culturales
Authors: Marcelino Mercedes Georgina V.
Published: April 2020

YouTube sitio web para publicar y compartir videos se ha convertido en una plataforma fundamental de interacti-vidad entre los usuarios en la era de internet, a la vez que en una potente herramienta de divulgación comercial para mar-cas, empresas e instituciones. Bajo la preeminencia de las redes sociales,  el uso proliferado de smartphones y demás dispo-sitivos móviles con cámaras de video integradas y capacidad de conexión a internet, así como el nacimiento en los últimos cinco años de nuevas redes sociales basadas en imágenes en movimiento como Vine o Instagram, se hace necesario más que nunca adoptar al video online como parte fundamental de una estrategia de comunicación efectiva. Analizamos las claves del uso de YouTube en la comunicación de Museos e Instituciones Culturales de gran envergadura, como parte importante de su estrategia de comunicación, para difundir material cultural e institucional, como herramienta de documentación de acceso público y como canal interactivo,  con el fin de presentar una propuesta teórica extrapolable a instituciones cultura-les más pequeñas y de alcance local, considerando las posibilidades que ofrece YouTube como parte de un plan de comuni-cación adaptado a una nueva tipología de público cultural.
Postales de Santiago de Chile: representaciones de la ciudad del diario “La Tercera”
Authors: Lagos-Olivero Claudio
Published: April 2020

La investigación observa y analiza la ciudad a través de la prensa escrita. En concreto, a través de 363 ediciones de la portada de la sección “Santiago” del diario de circulación nacional “La Tercera” (2012), medio que propone una particular visión del mundo. Se reflexiona desde el paradigma de la “mediación social” (Martín Serrano, 1978, 2008) que identifica la relación de interdependencia entre el “sistema de comunicación pública” y un “sistema social” cuyo espíritu es capitalista y monopolista. El análisis de contenido establece, a través de la “manifestación simbólica” (Krippendorff, 1990) de los datos, el tipo de ciudad que el medio está construyendo, identificando las representaciones de la misma y los ciudadanos y ciudadanas que allí habitan, a partir de las tipologías propuestas por la producción teórica del urbanismo y la economía política.
Fotografia contemporânea no corpo da cidade
Authors: Vidica Fernandes Ana Rita
Published: April 2020

Esta comunicação apresenta reflexões sobre a utilização da fotografia artística em projetos de intervenção urbana, a partir do exemplo das obras “Imagens Posteriores” (2000-2013) de Patricia Gouvêa, “Polaroides (in)visíveis” (2005- 2010) de Tom Lisboa e “Giganto” (2008-2014) de Raquel Brust. Pretende-se, então, discutir as relações entre fotografia e cidade, fotografia e recepção/produção, fotografia e tempo e, assim, refletir sobre a cidade como um espaço de intervenção, apropriação e reinvenção.
Nueva cultura audiovisual y ciberculturas juveniles: sociabilidad y apropiación mediática de jóvenes en el ciberespacio
Authors: Abril Valdez Jose Alberto , León Duarte Gustavo Adolfo
Published: April 2020

La presente comunicación es un avance de un proyecto de investigación que, a partir de un marco referencial-metodológico de carácter interdisciplinario y desde una perspectiva cualitativa, busca aproximarse a la cultura de los jóvenes, sus transformaciones actuales y la relación de éstas con las nuevas tecnologías en general y la cultura audiovisual en particular. Se trata de explorar y describir, mediante la etnografía virtual, las intersecciones posibles entre dos fenómenos que surgen en el contexto de la sociedad digital y la cultura de la convergencia tecnológica/mediática: la nueva cultura audiovisual y la cibercultura, particularmente las ciberculturas juveniles. El documento propone sólo algunas reflexiones preliminares en tanto que el proyecto se encuentra en fase de desarrollo. En ese sentido enfatiza la centralidad que ha tomado la imagen en el ciberespacio, especialmente en las prácticas culturales realizadas por los jóvenes y propone el estudio de lo audiovisual, de su consumo y apropiación.