bluuebunny/crossref_metadata_2025 huggingface dataset:
Active Medical Learner Engagement Results in the Discovery That One Size Does Not Fit All in Overcoming COVID-19 Vaccine Hesitancy
Authors: Salari Arash , Singh Manpreet K. , Ayouby Shuja , George Sanmisola , Nguyen Kimngan , Peverini Guillermo Daniel , Lam Nicolette , Allison-Aipa Timothy , Zamarripa Susanna , Tsang Shunling , Firek Anthony
Published: June 2023

Vaccine hesitancy is an ongoing public health concern defined as the refusal of a vaccine that is readily available. Therefore, we developed a project to explore why patients in a safety net medical center were hesitant or refused the COVID-19 vaccine. The project was conducted by healthcare learners to promote “learning by doing”. Responses were collected through a previously developed and ongoing survey among both hospitalized and ambulatory patients that had no previous history of COVID-19 infection, were currently infected, or had recovered from COVID-19. Results were analyzed using a priori power analysis and Chi-squared test. We discovered that different self-reported ethnic groups had different reasons for vaccine hesitancy; specifically, 69% of Black/African American respondents stated that their main reason for hesitancy was vaccine safety compared to 13.9% of non-Hispanic Whites (p = 0.005). Furthermore, our cohort was significantly more likely to disagree rather than agree with the statement: “getting vaccinated is important for the health of others in my community”(p = 0.016). The learners discovered that a more specific approach to vaccine education would be required to understand and overcome vaccine hesitancy in our cohort of socioeconomic and ethnically diverse groups.
Receptor-Binding-Domain-Specific B Cell Responses Induced by mRNA Immunization against SARS-CoV-2
Authors: Geropeppa Maria , Papadatou Ioanna , Sarantis Panagiotis , Tzanoudaki Marianna , Ntanasis-Stathopoulos Ioannis , Bagratuni Tina , Terpos Evangelos , Spoulou Vana
Published: June 2023

mRNA vaccines have been instrumental in controlling the SARS-CoV-2 pandemic, but the short-lived protection mediated by Receptor Binding Domain (RBD)-specific antibodies necessitates frequent revaccinations to enhance vaccine-induced immunity. The development of RBD-specific B cell memory is critical for improving the qualitative and quantitative characteristics of the immune response. However, the effect of additional doses of mRNA vaccines on the composition of the RBD-specific B cell memory pool remains unclear. In this study, we found that dual BNT162b2 vaccination significantly increased both total RBD-specific and memory RBD-specific B cells and neutralizing antibodies. Following the second BNT162b2 dose, we showed a trend for the enrichment of CD27+IgM− memory RBD-specific B cells, which are known to correlate with a strong humoral response upon re-challenge. Repeated Measures Correlation (rmcorr) analysis revealed a significant correlation between antibody titers and both total and memory RBD-specific B cells, demonstrating that B cell and antibody responses are generated in a coordinated manner following BNT162b2 mRNA immunization. Our findings indicate that additional doses of the BNT162b2 mRNA vaccine enhance the qualitative and quantitative enrichment of the memory B cell pool against the vaccine antigens and collectively demonstrate the induction of a coordinated immune response to mRNA vaccination.
Effects of Virtual Reality on Complex Building System Recall
Authors: Astaneh Asl Bita , Rummerfield Wendy Nora , Dossick Carrie Sturts
Published: June 2023

Multidisciplinary design and construction teams are challenged to communicate and coordinate across complex building systems, including architectural, structural, mechanical, electrical, and piping (MEP). To support this coordination, disciplinary 3D models are combined and coordinated before installation. Studies show that besides the use of 3D models, industry professionals sketch building components to discuss coordination issues and find resolutions that require them to recall the building components in the model. In current practices, 3D models are explored with Building Information Modeling (BIM) tools presented on 2D screens, while Virtual Reality (VR) can provide users with an immersive environment to explore. This paper presents the results of an experiment that studied the effects of VR’s immersive environment on the participants’ complex MEP system recall compared to BIM via sketching. The comparison criteria were the 3D geometry properties of the piping system and the users’ self-awareness in the model categorized under color, shape, dimension, piping, and viewpoint. The results showed significant improvement in recall of shape, dimension, and piping when the model was explored in VR.
Development of a Simple Bioponic Method Using Manure and Offering Comparable Lettuce Yield than Hydroponics
Authors: Szekely Iris , Zeaiter Ziad , Jijakli M. Haissam
Published: June 2023

Using locally accessible organic materials as fertilizers in hydroponics can represent a sustainable alternative to the synthetic mineral fertilizers typically used. This study aimed at developing a simple bioponic method using chicken or goat manure on lettuce (Lactuca sativa var. Lucrecia) in the nutrient film technique, requiring few inputs. The first experiment compared nutrient solutions made from chicken or goat droppings and mineral fertilizers in terms of physico-chemical parameters, plant yields, and shoot mineral content. Organic solutions were produced in two main stages before being used on plants: (1) a simple manure maceration in water to produce stock solution, followed by (2) an aerobic digestion of the filtrated and diluted stock solution according to the total mineral nitrogen (TMN). The second experiment compared different concentrations of chicken manure stock solution (60, 80, 100, or 120 mg/L TMN) to a control mineral solution. In the first experiment, both organic treatments resulted in yields significantly lower than those of the control, probably due to nitrogen scarcity. In the second experiment, all organic treatments resulted in wet and dry shoot masses similar to those obtained with the inorganic control treatment. Produce quality was also improved, with lower shoot nitrate content. Important nitrogen losses occurred in the organic solutions during aerobic digestion, particularly in the goat treatment and in the highly concentrated treatments in stock solution during the 2nd experiment (~50–65% TMN losses). This was probably caused by the presence of residual organic matter, which resulted in excessive microbial development. It can be concluded that chicken and goat manure are suitable fertilizers for lettuce hydroponic production using this method; however, further research should be carried out to improve mineralization during digestion steps.
Revealing an Abundance of Microbial Fecal Contamination and Multidrug Resistant Bacteria in the Mississippi Gulf Coast
Authors: Mukherjee Maitreyee , Cuthbert Robyn E. , Aitken Emma , Gay Kristi A. , McKinney Katonia , Brooks John P.
Published: June 2023

(1) Background: The Mississippi Gulf Coast (MGC) has been greatly affected by microbial contamination-related issues in the past several years. (2) Methods: We analyzed water samples collected from ten sites within the MGC across ten months for FIBs and the distribution of AMR/MDR bacteria. (3) Results: The Escherichia coli numbers within nine out the ten studied sites and Enterococcus values within seven out of the ten sites fell well past the water quality criteria established by EPA. Overall, we found very high AMR within both E. coli and Enterococcus isolates, many of which were also MDR. Within the E. coli, 94.6% were resistant to ≥2 antibiotics, 64.5% to ≥3, 41.8% to ≥4, 18.2% to ≥5, and 6.3% to ≥5 antibiotics. MDR patterns in Enterococcus were 87.3% belonging to the ≥2 category, 66.4% belonging to the ≥3, 37.9% falling into the ≥4, 17.9% were in the ≥5, 8.4% in the ≥6, and 3.6% in the ≥7 antibiotics. (4) Conclusions: Overall, data collected suggest the prevalence of concerning levels of FIBs along the Mississippi Gulf Coast revealing a remarkably high percentage of these FIBs being resistant to multiple antibiotics, a concerning number of which were also found to be MDR.
Evaluation of Groundwater Quality and Suitability for Irrigation Purposes and Human Consumption in Saudi Arabia
Authors: Fallatah Othman , Khattab Mahmoud R.
Published: June 2023

Studying groundwater quality is crucial for ensuring its safety because it is widely used for drinking and for domestic, agricultural, and industrial purposes. Owing to the lack of surface water in the Tabuk area of Saudi Arabia, here groundwater wells are one of the primary sources of water for drinking, agriculture, and industry. Groundwater quality is determined by the aquifer characteristics of the regional geology, and it is extensively influenced by both natural and anthropogenic activities. To understand the geochemical evolution and assess the suitability of groundwater for irrigation, major ion geochemistry was utilized to characterize the chemical composition of groundwater in the Tabuk area, which is considered a semiarid plateau region. Depending on its mineral composition, irrigation water’s quality reflects how it affects plants and soil. In total, 80 groundwater samples have been collected and analyzed in laboratory for major cations and anions. Temperature, alkalinity (ALK), pH, total dissolved solids (TDS), electric conductivity (EC), total hardness (TH), oxidation reduction potential (ORP), and cation and anion concentrations were measured. Water chemistry classification was carried out by using a Piper diagram and a Gibbs diagram. In the current study, statistical methods, combined with geochemical modeling and conventional plots, have been used to investigate groundwater and related geochemical processes in the Tabuk area of Saudi Arabia. Applications and calculations of hydrogeochemical parameters, specifically SAR, RSC, PI, CR, MH, Na%, KR, and HI, showed that 92.5% of the collected groundwater well samples are suitable for drinking and irrigation purposes after treatment processes.
Study on an Equilibrium Water Price System Based on Cooperative Game Technology
Authors: Wang Shiwu , Fu Lei , Peng Hongxi , Wang Junmin , Hua Yian , Gui Zihan
Published: June 2023

In this study, the theory of equilibrium water prices is constructed and practiced based on previous research on cooperative game technology and the water price system. The equilibrium water price utilized in this study emphasized solving the unbalanced and unsustainable water supply system, including the reclaimed water resources and the current water price used in numerous Chinese cities. Safety, affordability, and sustainability become the key factors of the equilibrium water price system, which is operated and analyzed in a typical city in southeastern China. The cooperative game model of equilibrium water price is solved by game technology, considering various factors such as the price strategy, the water supply quantity, and the local water demand. The practical application shows that the theoretical system can effectively solve the problem of water price formation mechanisms after the unified allocation of different types of water resources. It not only enhances the enthusiasm and initiative of the public in the utilization of reclaimed water, but also plays an important role in the rational utilization of multiple water resources for different purposes by introducing a reasonable water price ratio and local water resource allocation.
Realistic Approach to Safety Verification of Electric Tricycle in Thailand
Authors: Mongkonlerdmanee Songwut , Wannapor Sthaphorn , Boonyalai Pichest , Chanthanumataporn Saharat , Dangchat Manus , Koetniyom Saiprasit
Published: June 2023

A Tuk-tuk, also known as a motorized tricycle, is a three-wheeled vehicle with wheels symmetrically arranged in the longitudinal driving direction. Compared to four-wheeled vehicles, tuk-tuks have less stability. Classical Tuk-tuks typically have a metal occupant compartment without doors, resulting in direct contact between occupants and the metal structure. In tropical countries with heavy rainfall, flooded roads are common. This study proposes technical requirements specific to electric Tuk-tuks, which are gaining popularity in Thailand. Experimental tests focused on braking performance, rollover stability, and electric safety prevention. The tests addressed four aspects: brake performance, parking capability, rollover stability, and electric isolation resistance during floods. These tests help manufacturers meet Thai safety standards. Results emphasize the importance of adhering to Tuk-tuk standards for vehicle performance and electric safety.
Retail Price Differences between Packaged and Unpackaged Fruits (Apples) and Vegetables (Tomatoes, Peppers)
Authors: Fritschi Samuel , Decker Thomas , Sängerlaub Sven
Published: June 2023

Since, according to many scientific studies, price is a very important factor when buying fruits and vegetables, it is interesting to study whether price differences between them occur in retail markets. Because of the discussion regarding sustainability, we performed an observational, orienting study on the retail prices of frequently bought packaged and unpackaged fruits and vegetables (apples, tomatoes, and bell peppers) in the Munich area in February and March 2022. We also differentiated between organic and non-organic produce. The relationship between the type of packaging (packaged versus unpackaged) and the retail price (EUR/kg) was determined by means of correlation coefficients, and we examined whether unpackaged products were more expensive than the packaged variants. The results differed for the organic and non-organic variants of the products, as well as among the individual fruit and vegetable varieties. We found a tendency towards unpackaged products being more expensive than packaged fruits and vegetables, in three out of four cases for the non-organic and two out of three cases for the organic products. For all cases, single products and single cost values were observed where the opposite was found.
Prioritization of Socio-Ecological Indicators for Adaptation Action in Pauri District of Western Himalaya
Authors: Jha Shashidhar Kumar , Negi Ajeet Kumar , Negi Rajendra Singh , Alatalo Juha Mikael , Jha Mani Bhushan
Published: June 2023

Socio-ecological systems have increasingly faced climate-change impacts, which have adversely affected the lives and property of inhabitants. The present study aims to prioritize adaptation actions along an altitudinal gradient (<1200 m asl (Zone A), 1201–1800 m asl (Zone B), and >1801 m asl (Zone C)) in Pauri District, Uttarakhand. A cross-sectional survey research design was employed to prioritize adaptation action from 545 randomly selected households in 91 villages. A multi-disciplinary bottom-up indicator-based approach was applied to identify and normalize sectoral indicators, and PCA was used to prioritize sectoral indicators. Adaptation actions were designed with prioritized sectoral indicators along the altitude and stakeholder consultations. The prioritized indicators varied along the altitudinal gradient, and more than 50% of the indicators for the same sector were different along an altitudinal gradient. Sectoral adaptation planning along the altitude is pertinent in the mountain because they contribute to adaptation planning differently. Additionally, the mainstreaming of adaptation strategies with national and regional development measures is also required. Finally, cross-sectoral resource management that combines users, planners, scientists, and policymakers should be formulated along the altitude within the district. These findings contribute to minimizing the gap between policy/program fabrication and local requirements. The evidence-based valuable knowledge for decision-makers could enable Himalayan communities to adapt to the impacts of climate change effectively. Adaptation planning is also critical for designing adaptation projects for the Green Climate Fund, Adaptation Fund, and funds from multilateral and bilateral agencies. It will facilitate Nationally Determined Contributions, which aims to adapt better to climate change by enhancing investments in development programs in vulnerable sectors.
Evidence-Based Teaching Plan, Test, and Evaluation on Caring for Healthcare Provider Second Victims
Authors: Robinson Wolf Zane
Published: June 2023

Background

Healthcare providers as second victims witness significant patient or employee crises. Their intense emotional responses have been recognized by healthcare institutions.

Purpose

The study developed a literature- and expert-validated, evidence-based teaching plan and matching multiple-choice test for nursing staff and professional development educators. The teaching plan can structure educational sessions that disseminate content on second victim experiences.

Methods

The study used a mixed-method design to build an evidence-based teaching plan and multiple-choice test, and qualitative analysis of second victim literature to generate teaching plan components. Quantitative analysis was used to evaluate experts’ ranks on the teaching plan and pretest drafts.

Results

The mean pretest score was low, possibly showing that doctoral students may lack knowledge of the second victim phenomenon. Test statistics indicate the need for item revision.

Conclusions

Teaching sessions based on the revised teaching plan and test might raise awareness of aspects of the second victim experience and program among nursing staff and multidisciplinary team members.
Marketing Communications in the Era of Digital Transformation
Authors: Nesterenko Volodymyr , Miskiewicz Radoslaw , Abazov Rafis
Published: June 2023

The advent of digital transformation has revolutionized the marketing landscape, presenting both challenges and opportunities for businesses. This scientific paper delves into the realm of marketing communications in the context of this transformative era. The primary objective is to examine the profound impact of various marketing communication tools on consumer perception and response to advertising messages, direct marketing, electronic communication, and other innovative marketing techniques. Utilizing the ANOVA (analysis of variance) statistical evaluation method, comprehensive empirical research data are analysed to uncover key trends and insights. The findings shed light on the dynamic market developments characterized by a notable decline in the effectiveness of traditional mass marketing approaches. Instead, there is a discernible shift towards more specialized marketing strategies, bolstered by the rapid advancement of computer and information technologies. Moreover, this study confirms a hypothesis pertaining to the efficacy of Internet advertising in relation to different age groups of customers. This confirmation underscores the importance of leveraging digital platforms and channels to engage specific target audiences effectively. The practical significance of this research lies in its potential to guide marketers in optimizing their marketing budgets, identifying the most impactful communication channels, and discerning statistically significant variations in consumer responses to diverse marketing communication tools. By understanding these nuances, marketers can design more targeted and persuasive marketing campaigns, leading to enhanced customer engagement and improved business outcomes.
Rural Hispanic Youths' Perceptions of Positive Youth Development Experiences
Authors: Goedeken Jill , Xia Yan , Durden Tonia , Guzman Maria
Published: June 2023

An exploratory study examined rural Latino youths' perceptions regarding positive youth development (PYD), particularly related to aspects such as the definition of PYD, potential benefits of PYD, and motivations for participating in PYD activities. A total of 28 self-identified Hispanic youths participated in focus groups. Findings suggest that participants identified key components of PYD (e.g., skills gained through participation) that are generally consistent with broader research on the topic. Youths' motivations for participating in PYD programs included familial encouragement, availability of the programs, and the engaging/enjoyable nature of the programs. Potential implications for Extension professionals are discussed.
Preferred Knowledge Sources for Beginning Farmers: The Case of Kentucky
Authors: Brislen Lilian , Tanaka Keiko , Jacobsen Krista
Published: June 2023

This article presents an analysis of preferred knowledge sources for beginning farmers and differences in knowledge networks between "heritage" and "nonheritage" farmers. The purpose of the analysis is to support the reassessment of training, technical assistance, and other needs of beginning farmers to be able to develop more precisely targeted training and educational programming for them. Data were drawn from a series of six listening sessions conducted across Kentucky from January through July 2013. We present three concluding recommendations for enhancing the relevance of Cooperative Extension by emphasizing its role as a "connector" of available resources to beginning farmers.
The Effect of Laser Diode 940 nm on Decreasing Oropharyngeal Pain After Bimaxillary Orthognathic Surgery: A Double-Blind Randomized Trial Study
Authors: Jamalpour Mohammad Reza , Rouhani Gholam Reza
Published: June 2023

Background: Due to its invasiveness and length, bimaxillary orthognathic surgery causes highly excruciating pain in the oropharyngeal area for the patient. There are several ways to reduce this pain, including prescribing painkillers and anti-inflammatory drugs. The aim of this study was to evaluate the effect of photobiomodulation by a 940-nm laser on reducing pain in the oropharyngeal area after bimaxillary orthognathic surgery. Methods: This randomized clinical trial study was performed on 40 patients aged 17-40 years who were candidates for bimaxillary orthognathic surgery referred to the Department of Oral and Maxillofacial Surgery of Besat hospital in 2021. All patients in the intervention group underwent the photobiomodulation of the oropharyngeal area with a 940-nm diode laser immediately after the end of bimaxillary orthognathic surgery. Sore throat, jaw pain, pain when swallowing, and stridor were recorded in the first to fifth days after surgery. Finally, changes in the mean score of indices were compared within and between the two groups using repeated measure analysis of variance. Results: The mean age of patients in the intervention and control groups was 22.4±4.38 and 25.15±5.48 years, respectively (P=0.09). The pain score in the four areas studied in both intervention and control groups had a decreasing trend over time, which was statistically significant (P<0.001). In addition, the difference in the trend between the two groups was statistically significant so that in the intervention group, the decreasing trend was more severe (P<0.05). Eventually, a significant interaction was observed between the type of intervention and time in all four areas (P<0.05). Conclusions: The results showed that the use of a 940-nm diode laser led to a significant reduction in all four areas of sore throat, pain when swallowing, and stridor after bimaxillary orthognathic surgery.
Amount of Residual Cement at the Margin of Implant-Supported Crowns Cemented Using the Polytetrafluoroethylene Tape, Replica Technique, and Conventional Cementation Technique
Authors: Vafaee Fareiborz , Bagheri Zahra , Nikanjam Saeed , Daneshyar Fahimeh , Alafchi Behnaz
Published: June 2023

Background: This study compared the amount of residual cement at the margin of implant-supported crowns cemented using the polytetrafluoroethylene (PTFE) tape, replica technique, and conventional cementation technique. Methods: In this in vitro experimental study, a mandibular model underwent full-arch scanning. The right first molar tooth was eliminated on the scan using Exocad software, and a regular implant analog was modelled using the Exocad model creator. The designed abutment was then printed. The implant analog was fixed in place with acrylic resin and scanned using a scan body. A full-zirconia custom abutment was then designed by Exocad. Abutments were fabricated using zirconia and sintered. Twenty-seven resin crowns were fabricated for the abutments, and their fit was assessed. Nine crowns were conventionally cemented by filling half of the crown space with cement, 9 crowns were cemented using PTFE tape, and the remaining 9 were first placed on a resin replica and then cemented on the abutments. The residual cement was weighed using a digital scale, and the groups were compared by one-way ANOVA and LSD test (α=0.05). Results: The amount of residual cement was significantly different among the three groups, indicating that the amount of residual cement was the highest in conventional cementation, and the lowest in the replica group (P < 0.05). Pairwise comparisons showed significant differences between all groups (P < 0.05). Conclusions: The replica technique followed by the PTFE tape resulted in the minimum amount of residual cement at the margin of implant-supported cement-retained crowns and are preferred for use in the clinical setting.
A Histochemical Comparison of Feulgen and Papanicolaou Stains in Demonstrating Cytotoxic and Genotoxic Effects of Cigarette Smoking on Human Buccal Mucosa Cells
Authors: Yarmohammadi Iman , Jalayer Naderi Noushin
Published: June 2023

Background: Different histochemical stains have been applied to demonstrate the cytotoxic and genotoxic effects of cigarette smoking on cells. Feulgen and Papanicolaou were the most popular stains to demonstrate nuclear abnormalities. The aim of this study was to compare Feulgen and Papanicolaou stains in demonstrating the cytotoxic and genotoxic effects of cigarette smoking on exfoliated oral mucosa cells. Methods: A total of 31 cigarette smokers and 15 non-smokers were included in this case-control study. Using a wooden spatula, two samples were taken from each participant. The samples from the left buccal mucosa were stained with Feulgen and the right mucosa with Papanicolaou. The mean number of micronuclei and the number of cells with pyknosis, karyorrhexis, and karyolysis were determined on Feulgen and Papanicolaou-stained slides. The number of counted cells with pyknosis, karyorrhexis, and karyolysis in 1000 cells/subject was recorded. The mean number of micronuclei was determined by the number of counted micronuclei per 1000 cells per subject. Results: The number of micronuclei was not significantly different between Feulgen and Papanicolaou stained samples (P=0.27). Demonstration of karyolysis (P=0.73) and karyorrhexis (P=0.24) was not significantly different between Feulgen and Papanicolaou staining methods. The Feulgen was significantly more effective in demonstrating pyknosis compared to Papanicolaou (P=0.02). Conclusions: Feulgen and Papanicolaou stains had similar effectiveness in demonstrating DNA alterations (micronucleus) and cellular death features (karyorrhexis and karyolysis). Feulgen was preferable to display pyknosis than Papanicolaou.
The Effect of Human Resource Information Systems (HRIS) and Artificial Intelligence on Defense Industry Performance
Authors: Handra Tessa , Sundram Veera Pandiyan Kaliani
Published: June 2023

The purpose of this research is to analyze the effect of the Human Resource Information System (HRIS) on the performance of the defence industry and the influence of artificial intelligence on the performance of the defence industry during the disruption era. This study uses a quantitative research approach. The samples processed were 160 defence industry employees. The primary data collection technique is done by distributing questionnaires to respondents. The questionnaire uses a Likert scale as a measure of data. Data analysis was carried out through structural equation modelling with SmartPLS 3.0 software. The dependent variable is the employee performance variable, and the independent variable is the HRIS and job satisfaction variables. The results of data analysis in this study and the significance value obtained prove that HRIS is significantly related to employee performance. The more accurate, precise and complete the HRIS application, the higher the employee's performance in completing their work assignments and improving the process of the defence industry in making human resource decisions through systematic HRIS procedures, which include data collection, data storage, data maintenance, data retrieval, and data validation. Its strategic plan influences the progress of the defence industry in utilizing human resources quantitatively, and understanding environmental conditions can provide an overview of the future of the defence industry. Artificial Intelligence (AI) is significantly related to employee performance.
School Well-Being dengan Motivasi Belajar Siswa Administrasi Perkantoran Kelas XI SMKN 3 Padang
Authors: Ikhwani Miftahul Ilmi , Ade Frihapma Semita , Okfrima Ria
Published: June 2023

The existence of a representative school will indirectly provide learning comfort for students, neat environmental management, clean classrooms, and a conducive atmosphere are one of the supporting factors for the success of the teaching and learning process. When students feel comfortable, motivation to learn will arise from within them. This study aims to determine the relationship between school well-being and learning motivation in class XI students of the Office Administration Program at SMKN 3 Padang. The research variables are School Well-Being (X), Learning Motivation (Y). The data collection method is distributing questionnaires with a sample of 95 students. The subject of this study used the Saturated Sample technique. Measuring tools used in this study are the School Well-Being scale, and the Learning Motivation Scale.The data analysis method used to test the hypothesis in this study is to use the Pearson product moment statistical test with the help of IBM SPSS 21.0, which shows that r = 0.575 with a significance level of p = 0.000 <0.01, meaning that the hypothesis is acceptable and there is there is a very significant relationship between school well-being and learning motivation in class XI students majoring in Office Administration at SMKN 3 Padang, meaning that if school well-being is high, the learning motivation for class XI students majoring in Office Administration at SMKN 3 Padang is high. Conversely, if school well-being is low, the learning motivation of class XI students majoring in Office Administration at SMKN 3 Padang is also low, meaning that the research hypothesis is accepted. The effective contribution of the School Well-Being variable with learning motivation is 33%.
The Effectiveness of Complex Treatment of Ulcerative Colitis in Integrative Medicine
Authors: GULİYEVA Arzu , GULİYEVA Gulnar
Published: June 2023

The aim of the study was to develop a new complex treatment of ulcerative colitis using integrative medicine methods. The study was conducted on 16 patients with ulcerative colitis with total (8 patients) and left-sided lesions (8 patients). The progress of the disease was traced on the basis of complaints, levels of fecal calprotectin and lactoferrin, ESR and endoscopic picture of the colon mucosa. Depending on the severity and individual characteristics of the progress of the disease, the treatment lasted 2-8 months. The treatment was carried out against the background of taking mesalazine in two stages. At the first stage (1-3 weeks), treatment was carried out to eliminate the causes of the leaky gut syndrome (use of antiparasitic, antibacterial, antiprotozoal drugs) and restore the microbiota (use of eubiotics and short-chain fatty acids). The aim of the second stage of treatment (4-6 weeks) was immunomodulation and regeneration of the intestinal mucosa (the use of bioregulatory, isopathic, orthomolecular drugs and interleukin preparations). Patients received drugs orally, in the form of intravenous infusions and local injections into the metameric zones and acupuncture points of the large intestine. Also, in parallel, neural therapy was carried out with procaine at the points of the large intestine. The results obtained showed a significant decrease in calprotectin, lactoferrin and an improvement in the endoscopic picture of the large intestine. Colonoscopy showed complete recovery in group I in 2, and in group II in 3 patients, in other cases was noted 70% recovery of the mucous membrane. Thus, the use of a complex of integrative medicine methods with the use of safe bioregulatory drugs makes it possible to obtain high efficiency in the treatment of ulcerative colitis.
PENGELOLAAN FACEBOOK SEBAGAI MEDIA SOSIALISASI STAIN MAJENE
Authors: Muhtar Muhtar
Published: June 2023

Penelitian ini dilatarbelakangi rendahnya respon publik terhadap konten Facebook STAIN Majene sebagai media sosialisasi kampus. Fenomena ini terlihat dari minimnya tanggapan berupa like, materi yang dibagikan kembali, serta interaksi antara pengunjung dan pengelola pada setiap unggahan. Penelitian ini menggunakan pendekatan kualitatif, dengan mengumpulkan data melalui wawancara terhadap 2 admin Facebook STAIN Majene, serta mengamati setiap tahap pengelolaan media sosial tersebut.

Hasil penelitian menunjukkan bahwa tahap perencanaan konten Facebook STAIN Majene belum matang karena belum ada strategi dan segmentasi audiens yang jelas, serta pengelola belum dilengkapi peralatan yang cukup. Pada tahap produksi konten juga terlihat belum adanya perencanaan editorial, jumlah SDM yang kurang, serta tidak ada konten unggulan. Tahap  unggahan konten menunjukkan upaya maksimal pengelola melalui hastag dan kata kunci pada unggahan, dan sudah ada konten kolaborasi, hanya saja perlu dilakukan secara rutin. Penelitian ini juga menunjukkan tahap evaluasi yang belum optimal, dikarenakan tidak ada indikator penilaian yang jelas, dan evaluasi belum dilakukan secara berkala.

Penelitian ini menyimpulkan bahwa pengelolaan Facebook STAIN Majene sebagai sarana sosialisasi memerlukan pembenahan pada perancangan dan pembuatan konten, serta pelibatan media social specialist untuk memberikan pelatihan pengelolaan media sosial.
STRATEGI MEDIA MONITORING PADA PEMBERITAAN COVID-19 DI MEDIA DARING
Authors: Dewi Meliana Sandra
Published: June 2023

Setiap instansi pemerintahan perlu memantau setiap berita yang disebarkan oleh media. Baik itu media cetak, media massa, ataupun media daring/online. Kegiatan media monitoring sendiri merupakan salah satu cara untuk memantau dan menganalisis berbagai pemberitaan, yang disebarkan oleh media melalui tools media yang dipilih. Akibat maraknya berbagai pemberitaan hoax di berbagai media, maka pemantauan media melalui kegiatan media monitoring ini perlu dilakukan. Pemberitaan mengenai Covid-19 seiring meningkatnya penyebaran virus ini di tahun 2020, membuat publik takut untuk menerima informasi mengenai hal tersebut. Provinsi Jawa Barat sendiri merupakan provinsi kelima di Indonesia, yang menduduki penyebaran berita hoax terbanyak. Oleh karena itu, pada penelitian ini menekankan pada strategi media monitoring dalam mendeteksi pemberitaan hoax mengenai Covid-19. Biro Hubungan Masyarakat Pemerintah Provinsi Jawa Barat terpilih untuk mewakili penelitian pada masalah ini sebagai bentuk preventif penyebaran berita hoax di media daring. Penelitian ini pun bertujuan untuk mendeteksi berita hoax mengenai Covid-19 yang tersebar di media.
REPRESENTASI PEMBERDAYAAN PEREMPUAN DALAM IKLAN GRABCAR VERSI #AMANUNTUKSEMUA
Authors: Billah Nasta Syafrina
Published: June 2023

Hadirnya pemberdayaan perempuan disebabkan adanya ketidakadilan gender yang dialami oleh kaum perempuan. Hal ini menjadikan perusahaan periklanan untuk memproduksi karya iklan dengan isu pemberdayaan perempuan. Perusahaan Grab menayangkan iklan GrabCar versi #AmanUntukSemua yang memuat representasi pemberdayaan perempuan yang disampaikan oleh keempat tokoh perempuan. Penelitian ini merupakan penelitian kualitatif dengan paradigma kritis dengan teknik analisis semiotika Roland Barthes serta pengumpulan data berupa wawancara kepada informan yang ahli dalam pemberdayaan perempuan. Tujuan penelitian yaitu untuk mengetahui makna denotasi, konotasi, dan mitos dari representasi pemberdayaan perempuan. Hasil penelitian mengungkapkan keresahan ibu yang masih menganut sistem patriarki dimana melarang untuk beraktivitas keluar rumah untuk bekerja di ranah publik saat malam hari karena berbahaya dan tidak cukup aman bagi kaum perempuan. Hal ini berdampak pada terhalangnya akses dan kontrol kaum perempuan untuk meningkatkan kemampuan dan kepercayaan dirinya. Oleh sebab itu, keempat perempuan dalam iklan ini tidak menyetujui pandangan patriarki dengan menyuarakan upaya pemberdayaan perempuan dengan wujudkan impiannya seperti dengan melakukan pekerjaan di ranah publik.
Social Media Marketing @reuse.able di Instagram
Authors: N N Annisa Intan
Published: June 2023

Kemunculan media sosial merupakan dampak dari adanya tranformatif digital. Media sosial turut merevolusi praktik pemasaran seperti periklanan dan promosi di dalam dunia bisnis. Marketers mulai menyadari bahwa media sosial memiliki fungsi yang lebih luas untuk menunjang perkembangan suatu bisnis. Sehingga muncul istilah social media marketing yang memiliki lima karakteristik yaitu entertainment, interaction, trendiness, customized dan word of mouth. Bisnis dalam dunia fashion khususnya baju secondhand turut mengalami perubahan, yang semula hanya dilakukan secara offline kini dapat dilakukan secara online menggunakan media sosial, atau dikenal dengan online thrift shop. Salah satunya adalah @reuse.able, online thrift shop yang menggunakan Instagram untuk menunjang kebutuhan bisnisnya. Sehingga, penelitian ini bertujuan untuk mengetahui social media marketing @reuse.able di Instagram berdasarkan lima karakteristik social media marketing yaitu entertainment, interaction, trendiness, customization dan word of mouth. Metode penelitian yang digunakan adalah kualitatif deksriptif dengan paradigma konstruktivisme karena peneliti ingin menelaah secara mendalam terkait topik yang diangkat. Hasil dari penelitian menggambarkan bahwa @reuse.able sudah menerapkan kelima karakteristik dari social media marketing yaitu entertainment, interaction, trendiness, customized dan word of mouth dengan baik di akun Instagram-nya, hal ini didukung oleh penggunaan fitur-fitur yang disediakan oleh Instagram, sehingga social media marketing yang dilakukan memberikan dampak yang positif.
Peran Kerja Sama Selatan-Selatan dan Triangular Indonesia sebagai Instrumen Diplomasi Indonesia ke Southern Partners
Authors: Niman Zipora Mahalia
Published: June 2023

Munculnya kerangka kerja sama Internasional baru antara negara berkembang yang dikenal dengan Kerja Sama Selatan-Selatan dan Triangular merupakan usaha negara-negara berkembang memutuskan tali ketergantungan ekonomi pembangunan oleh negara maju. Kerja Sama Selatan-Selatan (KSS) merupakan kerja sama pembangunan di antara negara-negara berkembang dalam rangka mencapai kemandirian bersama yang dilandasi oleh solidaritas, kesetaraan, dan saling menguntungkan. Dalam perjalanannya, model kerja sama tersebut mengalami perkembangan dengan adanya dukungan mitra pembangunan yang dikenal dengan istilah Kerja Sama Triangular sehingga kemudian dikenal menjadi Kerja Sama Selatan-Selatan dan Triangular. Pelaksanaan KSST Indonesia sebagai salah satu kebijakan luar negeri Indonesia, menjadi hal yang penting dan efektif sebagai instrumen/alat untuk melakukan diplomasi Indonesia di dunia internasional, khususnya bagi negara-negara berkembang atau Southern Partners. Implementasi dari kebijakan ini diarahkan untuk mewujudkan kepentingan nasional Indonesia di dunia internasional. Penelitian ini menggunakan pendekatan kualitatif dan metode deskriptif dengan Dyadic Power Theory untuk menjelaskan peran KSST Indonesia sebagai instrumen yang digunakan Indonesia untuk berdiplomasi dengan Southern Partners demi mencapai kepentingan nasional negara. Hasil penelitian ini menunjukan bahwa KSST Indonesia memiliki peran besar yang signifikan bagi hubungan Indonesia dengan Southern Partners. Berdasarkan Dyadic Power Theory, Indonesia memiliki posisi yang baik dan cukup mendominasi dalam hubungan kerja sama dengan Southern Partners terkait KSST Indonesia. Kedepannya Indonesia akan terus berkomitmen untuk semakin mengembangkan kinerjanya sebagai negara donor dan selalu bersifat adaptif dengan situasi yang berkembang di dunia internasional.
KEGIATAN MANAJEMEN KOMUNIKASI CV GRAHA MULIA UTAMA SAAT PANDEMI COVID-19
Authors: Yogaswara Herdiansyah
Published: June 2023

CV Graha Mulia Utama merupakan perusahaan di bidang penerbitan serta perdagangan umum yang berlokasikan di Kota Bandung. Perusahaan ini sudah ada sebelum adanya Covid-19, namun ketika adanya pandemi Covid-19 perusahaan CV Graha Mulia Utama mengalami penurunan pendapatan dan harus melakukan penjualan secara online. Hal tersebut menjadi tantangan bagi CV Graha Mulia Utama untuk melakukan kegiatan manajemen komunikasi mulai dari tahap perencanaan, pengorganisasian, kepemimpinan, dan pengendalian yang dilakukan pada perusahaan agar perusahaan dapat tetap bertahan dan melakukan penjualan saat pandemi Covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan manajemen komunikasi yang dilakukan oleh perusahaan CV Graha Mulia Utama dalam mempertahankan perusahaan saat pandemi Covid-19. Penelitian ini menggunakan teori manajemen komunikasi yang berfungsi untuk penggerak aktivitas komunikasi sebagai usaha pencapaian tujuan komunikasi dalam perusahaan dengan empat tahap manajemen, yaitu perencanaan, pengorganisasian, pelaksanaan, pengendalian. Metode yang digunakan adalah metode penelitian kualitatif deskriptif. Teknik pengumpulan data dan teknik analisis data yang dilakukan adalah dengan melakukan wawancara pada direktur perusahaan serta kepala pemasaran dan karyawan CV Graha Mulia Utama dan sumber ahli pada bidang manajemen komunikasi. Hasil penelitian ini menunjukkan bahwa kegiatan manajemen komunikasi CV Graha Mulia Utama menggunakan tahap perencanaan, pengorganisasian, kepemimpinan, pengendalian. Kegiatan manajemen komunikasi dari CV Graha Mulia Utama sudah berjalan dengan baik, akan tetapi pada tahapan perencanaan ada sebuah ketertinggalan strategi yaitu baru mengembangkan Ebook saat pandemi Covid-19 serta pada tahap pengorganisasian tidak adanya struktur organisasi yang tetap dan hanya berdasarkan saling bantu satu sama lain saja dikarenakan sumber daya manusia yang terbatas
PENENTUAN TOP KAMPANYE PEMASARAN MENGGUNAKAN SOCIAL NETWORK ANALYSIS PADA SHOPEE DAN TOKOPEDIA DI MEDIA SOSIAL TWITTER
Authors: Rahayu Dona
Published: June 2023

ABSTRAK

 

Peningkatan jumlah pengguna internet di Indonesia berdampak pada besarnya ketertarikan masyarakat untuk melakukan belanja online, sehingga terjadi persaingan dari pelaku bisnis agar mendapatkan top of mind ditengah masyarakat, salah satu cara untuk mendapatkan top of mind tersebut, pelaku bisnis harus memperkuat merek mereka. Dalam memperkuat merek, penggunaan sosial media menjadi salah satu hal yang dimanfaatkan oleh pelaku bisnis saat ini, sehingga banyak bermunculan kampanye pemasaran agar merek dapat dikenal konsumen. untuk mengukur pencapaian kampanye pemasaran umumnya dapat dilihat dari transaksi yang terjadi pada saat kampanye pemasaran, tetapi selain itu juga dapat dilakukan dengan cara melihat seberapa banyak orang membicarakan kampanye pemasaran tersebut di media sosial. Penelitian ini menggunakan metode Social Network Analysis untuk melihat top kampanye pemasaran dari Tokopedia dan Shopee dari percakapan publik pada media sosial twitter, yakni #ShopeeGajian dan #TokopediaWIB. Pengumpulan data penelitian ini diambil menggunakan website Netlytic dengan periode pengambilan data pada saat kampanye pemasaran ini dijalankan oleh kedua e-commerce tersebut, yakni 20-30 April 2021. Hasil penelitian menunjukkan bahwa top kampanye dari Social Network Analysis yang terbentuk di twitter #TokoPediaWIB lebih unggul karena paling banyak dibicarakan publik.

 

Kata Kunci: Kampanye Pemasaran, Twitter, Social Network Analysis (SNA)
PENGARUH PESAN VIRAL MARKETING DIGITAL DAN BRAND IMAGE TERHADAP MINAT BELI FOLLOWERS (Studi Eksplanatif Pada Akun Instagram @Lu’miere)
Authors: Oisina Ilona Vicenovie
Published: June 2023

Menciptakan pesan yang menarik untuk memasarkan suatu produk dianggap sangatlah penting, sehingga dapat menimbulkan perbincangan dan menjadi viral. Hal ini yang dilakukan oleh @Lu’miere dalam merancang pesan begitu menarik sehingga menjadi viral di Instagram dan menjadi perbincangan bagi para followers, selain itu juga Lu’miere merupakan salah satu produk cake yang sudah memiliki image positif di masyarakat diharapkan dapat menarik perhatian followers untuk berminat membeli cake tersebut. Dalam penelitian ini menggunakan teori integrasi informasi dengan menggunakan paradigma positivisme, pendekatan kuantitatif, sifat penelitian deskriptif dan metode penelitian survey. Adapun yang menjadi populasi dalam penelitian ini adalah followers @Lu’miere dan yang menjadi sampel dengan menggunakan rumus Slovin diperoleh 100 orang responden dengan Teknik purposive sampling. Hasil yang diperoleh memiliki pengaruh yang kuat dan positif antara viral marketing digital dan brand image terhadap minat membeli followers.
Strategi Humas Bawaslu Takalar dalam Meningkatkan Kepercayaan Publik
Authors: Ilkom Unismuh Wardah
Published: June 2023

Survei yang dilakukan oleh Litbang Kompas tahun 2019, menunjukkan adanya hasil kinerja yang bagus pada lembaga bawaslu. Sekitar 79% yakin terhadap kinerja Bawaslu dalam mengawasi pemilihan legislatif (pileg) dan 78% menyatakan yakin kinerja Bawaslu dalam mengawasi pemilihan presiden (pilpres). Masih dalam survei tersebut, 67,1% mengatakan puas terhadap kinerja Bawaslu dalam pencegahan dan penanganan pemilu, 26% mengatakan tidak puas, dan 6,9 % mengatakan tidak tahu. Sementara, untuk tingkat popularitas Bawaslu mendapatkan 91%, KPU 97%, Panwaslu 84%, dan DKPP (Dewan Kehormatan Penyelenggara Pemilu) mendapat 17%. Di Kabupaten Takalar Sulawesi Selatan, terdapat peningkatan keterlibatan aktif masyarakat dalam pemilihan umum tahun 2019 sejumlah 182.535 pemilih dari total 210.886 jumlah penduduk, dibandingkan pada tahun 2018 hanya melibatkan 146.895 pemilih. Penelitian ini bertujuan untuk mengetahui strategi komunikasi Humas Bawaslu Takalar dalam meningkatkan kepercayaan publik melalui penelitian deskriptif kualitatif. Hasil penelitian ini menunjukkan serangkaian strategi komunikasi meliputi publikasi melalui sejumlah akun media sosial Humas Bawaslu Kabupaten Takalar; pelaksanaan event peningkatan SDM dan event lainnya yang melibatkan lembaga eksternal; memaksimalkan pemberitaan melalui peran sinergitas berbagai media cetak, online, dan juga media elektronik lokal lainnya; strategi penggunaan corporate identity hingga upaya lobi dan negosiasi internal. Penerapan strategi komunikasi tersebut cukup efektif. Penelitian ini menyarankan kepada Bawaslu untuk senantiasa melibatkan lembaga mitra dan organisasi kemasyarakatan lainnya dalam melakukan sosialisasi.