bluuebunny/crossref_metadata_2025 huggingface dataset:
Translation of Puns Based on Dirk Delabastita’s Theory on Pun Translation: A Case Study of The Trials of Apollo 2: The Dark Prophecy
Authors: Chen Xuaner
Published: October 2024

Pun is a prominent linguistic structure in English literature and its translation has always been a major problem for translators. This thesis agrees with Dirk Delabastita’s view that puns, with certain techniques, can be translated into another language with their functions intact. With Dirk Delabastita’s theory on the translation of puns, this thesis analyzes The Trials of Apollo 2: The Dark Prophecy by Rick Riordan and its Simplified Chinese version Yuyan Anying translated by Weiming Gao, focusing on the accuracy and the use of the language of the pun translations. The results show that the Simplified Chinese version has some excellent translations and some flaws. It obtains a better use of editorial techniques to help explain the translation than the other methods mentioned in Dirk Delabastita’s theory. Furthermore, since the main readers of the original book and the translated version are both children and teenagers, the request for humorous language will rise and the translated version needs improving to meet this request. Some of the author’s suggestions for improvements are given accordingly.
From Product Design to Customer Care: IKEA’s Blueprint for Success
Authors: Xiao Yuanyuan
Published: October 2024

The report aims to introduce IKEA’s customer service and investigate its background and strategic objectives. As a national retail giant, IKEA recognizes that home furnishing is not only a place to live, but also provides products, services and shopping experience by understanding consumer needs. The research topics include IKEA’s customer service system, service strategy, system standards, customer feedback collection and use, etc. Collect information by publishing questionnaires, contacting the customer service team, and the official website, etc. The results include the development of IKEA and customer service strategy of IKEA, analyze its advantages, such as customer-centered and high-cost performance, and also point out the shortcomings of products that need to be self-assembled and crowded stores, and give corresponding suggestions. The conclusion shows that IKEA focuses on consumer feelings and provides a variety of services. The survey shows that most consumers are satisfied with their services and products. In the future, IKEA should provide paid assembly services, optimize the checkout process, and provide personalized recommendations with big data to better meet customer needs.
The Relationship Between Social Attention and the Risk of Stock Price Collapse of Enterprises: Perspective from Baidu Tieba
Authors: Tao Xinyu , Zhang Qiuzi , Zhang Yuting
Published: October 2024

With the rapid progress of the world economy, the problem of stock price collapse has become a major threat to the stable development of stock markets in various industries. Based on Baidu Tieba, this paper collects the stock price data of each listed company in the CSMAR database as the dependent variable NCSKEW_Mdeq, the total posts, total users and average repost number as the independent variables. Use Stata to conduct regression analysis on the two. As a result, it was found a significant negative link between Total Posts and Total Users and the dependent variable NCSKEW_Mdeq and there was no statistically significant link between Avg Repost Num and the dependent variable. This study provides a brand-new perspective for reducing the risk of stock price collapse in enterprises, aiming to explore and analyze the key factors that affect the stability of corporate stock prices, and thus provide clear direction and strong theoretical support for future research on protecting the interests of shareholders.
The impact of IQ on marriage rate: an analysis based on different gender perspectives
Authors: Chen Junyi
Published: October 2024

The institution of marriage is one of the oldest human institutions. Nowadays, it appears that the institution of marriage is experiencing a gradual transformation for the majority, transitioning from a societal “necessity” to a discretional “luxury.  Some research indicates that divergent attitudes toward marriage exist between men and women. Men with higher IQs are more likely to marry, while the opposite is true for women. In order to analyze this phenomenon, based on the perspective of evolutionary psychology and cognitive physiology, this paper analyzes the physiological characteristics, cognitive differences, and social culture between men and women and elaborates the reasons for this difference in detail. Finally, some suggestions for future research are put forward.
Ideologies Underlying Chinese-English News Translation Strategies: A Critical Discourse Analysis of An Example from China Daily
Authors: Chen An
Published: October 2024

With the aim of revealing the interplay between ideologies and translation strategies in the English translation process of Chinese political discourses, this research delves into the critical discourse analysis (CDA) of the English translation of the 2024 New Year Message by Chinese President Xi in China Daily. By examining the translation strategies like domestication, foreignization, addition, literal translation, and free translation, the study uncovers that these translation strategies are adopted in order to portray China as a nation developing with promising prospects. The primary research findings reveal how these strategies align with key ideologies including modernization and progress, stability and long-term planning, China’s global role and commitment to cooperation, cultural heritage and national pride, and people-centered development. Through the critical analysis of how these strategies reflect and reinforce these ideological narratives in shaping the international perceptions of the status quo and future direction of China’s growth, this research provides insights into the complex relations between translation choices and ideologies.
When Liberalism Fails: An Examination of U.S. Governmental Responses to Refugee Crisis
Authors: Zhou Zhiyuan
Published: October 2024

This paper examines the responses of the United States (U.S.) to the refugee crises of Syria and Venezuela respectively and compares how the immigration policies have hindered effective humanitarian settlement. While the paper takes into consideration the differences in political climates that have led to dissimilar responses among the two governments in the early stages, the study examines the consistent mismatch between the humanitarian claims and the restrictive policies enacted, highlighting their negative impact on both the population of displaced persons and the resolution of the crisis-at-large. The paper argues that the incoherency between claims and actual deeds as well as conflicts between levels of governance have rendered humanitarian responses ineffectual and even detrimental to the humanitarian conditions for the refugees. Furthermore, the paper critiques the preferential attitude held towards humanitarian aid and reveals how in both cases, such aid has crafted self-perpetuating cycles of marginalization, exploitation, and violence.
Does the level of corporate finance affect corporate technological innovation?
Authors: Mu Zi
Published: October 2024

As the main way for enterprises to obtain funds, the level of financing directly determines the amount of resources available for technological innovation. In this paper, we conduct an empirical research method based on the data of Chinese listed companies from 2009-2023 to explore in depth the impact of the level of corporate financing on the technological innovation activities of enterprises. It is found that there is a significant positive correlation between the level of corporate financing and its technological innovation capability. The empirical findings of this paper provide strong evidence for understanding the impact of the level of corporate finance on technological innovation, and provide useful references for enterprises to formulate scientific financing strategies and technological innovation planning.
Living in a Digital World: Different Reflection on the Online Taoism Spreading
Authors: Qian Jingxing
Published: October 2024

With the rise of the Internet and social media, Taoism’s ideas, symbols and other information have gradually come into the public’s view through Internet platforms. However, Taoist culture, as an excellent traditional Chinese culture, faces challenges and uncertainties when adapting to the new cultural communication methods in the digital age. In order to comprehensively understand the current status of Taoist culture’s online communication in the digital age and to promote the modernization of traditional Taoist culture, this study uses questionnaires and interviews to collect the views of two groups, Taoist priests and the general public, on online Taoist culture communication. The study found that although the Internet has facilitated the popularization of Taoist culture, its dissemination is relatively shallow and suffers from fragmentation of information and shallow understanding. Regarding online communication channels, Taoist priests support the integration of Taoist culture with digital society with an open attitude. However, the public wants to improve the accuracy and systematization of online communication. The study suggests that the participation of Taoist officials should be strengthened, and that the government and society should respect the objective laws of Taoist cultural development and reduce intervention to promote the transmission and development of Taoist culture in the digital age. This study helps to clarify the current situation of Taoist thought’s online dissemination and provides inspiration for authorities to promote the development of excellent traditional Chinese culture.
Exploring the Barrier between Language and Culture from the Perspective of Postmodernist Aesthetics - Taking the Translation of One Hundred Years of Solitude by Huang Jinyan and the Translation by Fan Ye as an Example
Authors: Hin Hung Cheung
Published: October 2024

Focusing on the translations of Marquez’s One Hundred Years of Solitude by Huang Jinyan and Fan Ye, this paper explores how language shapes and reflects cultural differences, thus influencing cross-cultural communication from a postmodernist aesthetic perspective. The opening chapter briefly describes the relevance of postmodern aesthetics to translation studies, with a special focus on the strategies of naturalization and alienation in magical realist translations and their role in conveying cultural connotations. Subsequently, a comparative analysis of the two translations reveals the differences in the translators’ strategies in dealing with the complex symbols and cultural elements of the original work: Fan’s translation tends to alienate, retaining the exotic and magical qualities and preserving the uniqueness of Latin American culture, but it may increase the barriers to comprehension for Chinese readers; Huang’s translation is inclined towards naturalization, which is closer to local reading habits and enhances the readability of the text, but it may diminish the cultural shock and depth of the original text. The core of the article emphasizes that translation is a dual process of cultural selection and re-creation. It requires the translator to strike a balance between preserving the original style and transmitting the cultural essence within the framework of postmodern aesthetics. The article further discusses the crucial role of this balance in enhancing cross-cultural communication and expanding horizons. It also proposes guidelines for future translation practice and research, advocating for a harmonious and symbiotic translation strategy that respects the original work while adapting to the target culture, particularly in the translation of cross-cultural literature.
A Brief Analysis of Symbolic Metaphors in Korean Drama Squid Game
Authors: Cai Zhi
Published: October 2024

In the US TV series dominate the Netflix platform today, Squid Game as the first Korean series to top the 2021 Netflix platform US series list, has won a high reputation around the world experience is worth in-depth analysis, there are many domestic and foreign scholars on Squid Game this popular Korean drama analysis. The purpose of this study is to briefly explore what symbolic metaphors are used in the Squid Game and the role they play in the series, as well as to analyze what role symbolic metaphors play in the communication of the series. Using the research method of questionnaire survey, this research concluded that the Squid Game uses symbolic metaphor to simplify complex metaphors, mechanisms, characters, and social realities, and uses symbols to show them. Such setting “smoothing” the cultural differences of the series “decoded” by audiences from different countries, and promoted the plot development in narrative. The multiple functions of revealing characters’ hearts and reflecting the theme of the series have promoted the global spread of the TV series Squid Game.
The Impact of Perceived AI Replacement on Employee Job Satisfaction: Exploring the Mediating Role of Self-Esteem
Authors: Ai Yan
Published: October 2024

Artificial intelligence (AI) has become more prevalent in the workforce due to the quick development of technology, which has led to a generalized fear of job loss among workers. AI integration in the workplace has resulted in a decline in workers’ self-esteem, which has lowered their drive to find work and decreased their job happiness.By employing convenience sampling and doing data analysis on employee anxiety, self-esteem, and job satisfaction, it confirmed that the introduction of artificial intelligence into the workforce has a significant impact on workers.AI is an emotionless instrument that cannot interact with employees in a typical interpersonal manner. People’s concerns about their abilities and self-worth are frequently heightened by this absence of meaningful interaction. In the absence of the interpersonal dynamics that define human relationships, employees could experience feelings of isolation and ambiguity over their position in the workforce. Employers must therefore address this issue by encouraging a work environment that recognizes the advantages of AI while simultaneously valuing human abilities and innovation. Employers may lessen the detrimental effects of AI on worker morale and engagement by creating a work environment that promotes human-machine collaboration. Giving staff members opportunities for skill enhancement through training and development can also help them adjust to the changing nature of the labor market.
Research on the Relationship Between Cross-Cultural Marketing and Brand Recognition and Loyalty
Authors: Hua Siqi
Published: October 2024

This paper explores the critical role of cross-cultural countermeasures in international marketing, focusing on the factors that influence the growth of enterprises in diverse cultural contexts and the operational challenges they face. As globalization deepens and the economic and cultural ties between nations become increasingly close, the need for culturally sensitive marketing strategies has never been more crucial. The study investigates how multinational companies, particularly through the case of McDonald’s, successfully navigate the complexities of cross-cultural marketing to enhance brand recognition and customer loyalty. Utilizing a mixed-methods research approach, including both quantitative data analysis and qualitative case studies, the paper examines the impact of localized marketing strategies on brand awareness and consumer behavior in different markets. The findings highlight the importance of adapting marketing strategies to the cultural context of each target market, emphasizing product localization, cultural adaptation in advertising, and leveraging local insights. The research concludes that culturally sensitive marketing strategies significantly contribute to global brand success and customer loyalty, offering practical recommendations for firms aiming to strengthen their global market presence.
Elements of Realization for the Effective Implementation of CorporateSocial Responsibility-Case Analysis based on Novolife Corporation’s Charity ReliefProgramme for Children with Encephalopathy
Authors: Jiang Kaiyue
Published: October 2024

Participating in social welfare undertakings and helping to solve social problems are significant channels for fulfilling and realizing corporate social responsibility. Over the past two years, as a volunteer, the author has personally participated in the public welfare project for children with encephalopathy of Nolai Biomedical Technology Co.(Novolife). The author has organized public welfare associations for children with encephalopathy in ICC attached to the Renmin University of China and Breck School in Minnesota, USA, to publicize and study the progress of this project, to follow up and understand the treatment and recovery of the children with encephalopathy, to consult and discuss with managers, medical experts and nurses of Novolife Corporation, and to tale to the children with encephalopathy and parents of the patients. From the preliminary discomfort and shock of witnessing children with encephalopathy in batches, the author gradually changed to the voluntary dedication of directly participating in the service, and under the guidance of Professor Chengfu Zhang, doctoral supervisor of Renmin University of China, and professor of Fulbright Foundation in the United States, the author transformed into the rational thinking of corporate social responsibility. The author is interested in how enterprises should achieve social responsibility under the law of profit maximization and gradually explores the shortcomings, dilemmas, experiences, and inadequacies of Chinese enterprises in achieving social responsibility. This paper focuses on the case analysis of Novolife Corporation’s public welfare project for children with encephalopathy and seeks to analyze the experience of Novolife Corporation in realizing its CSR and to summarize the effective paths for corporations to fulfill their social responsibility under the premise of profit maximization.
Transformative Impact of Convolutional Neural Networks on Healthcare, Autonomous Systems, and Global Technological Advancements
Authors: Yu Haibo
Published: October 2024

Convolutional Neural Networks (CNNs) have significantly impacted various industries by enabling machines to process visual data with unprecedented accuracy. This paper explores the transformative effects of CNNs on key sectors such as healthcare, autonomous systems, security, and environmental monitoring. In healthcare, CNNs are used in medical imaging for early diagnosis and treatment planning, enhancing telemedicine capabilities. In autonomous systems, CNNs enable real-time object detection and navigation, contributing to the development of safer, more efficient vehicles. In security, CNNs power facial recognition systems, raising both opportunities and ethical concerns regarding privacy and surveillance. Environmental monitoring benefits from CNNs through climate change research and wildlife conservation efforts, where they analyze vast amounts of data for critical insights. The paper also addresses the challenges posed by CNNs, including data privacy, security, and algorithmic bias, emphasizing the need for ethical standards and regulatory frameworks. Future advancements in CNN architectures and their integration with other AI models are expected to expand their applicability further and improve performance across different domains. This analysis underscores the dual importance of technological progress and ethical considerations to ensure that the benefits of CNNs are equitably distributed, contributing positively to global technological development and societal well-being.
Cross-Dialectal Vocabulary Differences in English: Implications for International Communication and Misunderstanding”
Authors: Chen Qian
Published: October 2024

The following piece of research tends to explore the vocabulary differences between British and American English and their implications for international communication. Despite speaking the same language, the two dialects have developed different meanings for some terms, which could cause miscommunication when people from different cultures interact. In this study, the author concentrates on the example vocabularies of “Rubber,” “Pants,” and “Chips” and explains the distinctions between them in British and American English, as well as how these distinctions can lead to misunderstandings in casual speech. By examining the historical and cultural contexts behind these vocabulary variations, the research aims to provide insights into the relevant challenges and misunderstandings that may be caused in international communications. The author intents to contribute to a deeper understanding of how language differences can impact cross-cultural interactions through this research.
Business analysis of Lululemon Athletica Inc.
Authors: Zhang Lu
Published: October 2024

The wider embracement of a healthy lifestyle and the rise in athleisure, a combination of sports and leisure wear, have boosted the growth in the athleisure apparel industry. As one of the most popular companies in this industry, Lululemon, a Canadian sportswear company specialising in women’s yoga apparel that was officially founded in 1998, has attracted investors’ attention since 2017, when the stock price began to surge. However, from the beginning of 2024, Lululemon’s stock price has kept dropping from its peak at $509 per share in the last eight months. Thus, this paper aims to critically assess Lululemon’s performance in the past three years and provide suggestions for investors. Two key goals are pursued: first, strategically positioning Lululemon with SWOT analysis within the industry, and second, evaluating Lululemon’s performance using financial ratios. The literature review is the main method used for both strategic and financial analysis. Financial analysis results have shown that Lululemon is gradually recovering from the hit of the pandemic, with improved profitability, consistent growth in liquidity and a reduction in leverage risk over the past three years. In conclusion, Lululemon should be careful of the possible threats concluded above and use its strength to reinforce its advantages in this industry.
The Internal Causes of Pressure and Anxiety in the Living Environment of K-pop Idols
Authors: Li Ruoyan
Published: October 2024

K-pop idols play a crucial role in South Korea’s cultural and economic development, with numerous new groups emerging annually. They present a polished image that promotes the country, but behind this facade lies significant mental health distress. This paper aims to analyze the long-term mental health issues faced by K-pop idols, highlighting the need for increased awareness and intervention to address these challenges. The study employs case analysis to investigate this issue. Reviewing historical materials and news reports identifies numerous instances of extreme behavior by idols suffering from mental illness. The paper focuses on a particularly representative case, detailing how intense industry pressures and personal struggles culminated in the idol’s suicide. Further analysis of various cases reveals two primary causes of mental health issues among K-pop idols. This study aims to shed light on the harsh realities faced by K-pop idols and advocates for greater attention to their mental health, hoping to mitigate the severe consequences of this ongoing issue.
The Influential Mechanisms of Live-Streaming Hosts on Consumer Behavior
Authors: Shao Wanyi , Song Shuo , Tang Shangge , Wu Yue
Published: October 2024

In recent years, with the rise of e-commerce live streaming, hosts promoting products have played a crucial role in connecting consumers with products and influencing consumer behavior intentions. This paper reviews the current state and trends in research on how these hosts affect consumer behavior intentions, exploring how their personal characteristics, interaction patterns, and discourse strategies impact consumer purchasing decisions. Through analysis from both quantitative and qualitative research perspectives, it reveals the influence mechanisms of these hosts in modern e-commerce environments. Additionally, it discusses the pivotal role of interactive information in e-commerce live streaming, including its ability to enhance purchase desire, enrich entertainment experiences, and improve consumer shopping experiences. While existing studies provide valuable insights, there are still research gaps, particularly in-depth studies on the influence of hosts in specific domains. The findings of this review are significant for understanding the central role of hosts in e-commerce live streaming and their impact on consumer behavior, providing a theoretical foundation and support for future research and practice.
The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie
Authors: Deng Siyu
Published: October 2024

In movie marketing, the establishment of emotional empathy has always been the key to success. This study explores the concept of empathy marketing and its application in movie marketing, focusing on how Barbie successfully attracts audiences through empathy marketing strategies. Through the case study of the movie Barbie, this study firstly analyzes how empathy marketing stimulates the audience’s interest and clarifies the target audience of Barbie through STP analysis (market segmentation, target market selection, and market positioning). Secondly, this study proposes specific suggestions for applying empathy marketing in the production and promotion stages of the movie. The study shows that empathy marketing can effectively enhance a movie’s marketing effect by capturing the audience’s psychological needs and emotional resonance, expanding the movie’s scope, enhancing word-of-mouth communication, and thus promoting the movie’s successful release. Future research can further explore the specific mechanisms and necessary conditions of empathy marketing and the systematic categorization criteria of the target groups of movie empathy marketing.
Study on the Emergence and Intervention of Mental Health Problems among Chinese Adolescents
Authors: Zhu Yinjingwen
Published: October 2024

The mental health of Chinese adolescents has received widespread attention due to the rising rate of adolescent suicide. Although previous studies have focused on the causal analysis of such problems, there is still room for further improvement. This study examines the impact of mental health problems from four distinct perspectives in Chinese society. Specifically, cognitive, psychological, behavioral, and physical effects. Then, this study analyzes the causality of mental health problems from three different aspects of adolescents’ daily lives: school-related causality, family-related causality, and peer-related causality. On this basis, the paper makes the following recommendations: Students can develop time management and self-control skills to reduce stress in a high-pressure educational system. Parents and peers can provide emotional support and counseling to help students experiencing emotional distress. Parents, in particular, can aim to create a harmonious family environment to ensure the mental well-being of adolescents Schools can create a harmonious school environment and build healthy peer relationships to prevent bullying behavior.
Impact of National Socio-cultural Context and Geography on the Feasibility of Energy Transition
Authors: Wang Xinruo , Wang Wenzhe , Xu Yiyang , Kim Minjae
Published: October 2024

This study aims to explore the feasibility and development paths of global energy transition by analyzing the economic, geographic, social, and political characteristics of various countries in their energy transition processes. The results show significant differences in the progress of energy transition among countries. Developed countries, with their economic strength and technological capabilities, can advance energy transitions more quickly, while developing countries face more obstacles. These insights highlight the importance of tailored strategies based on the unique challenges and resources of each country to promote global energy transition. A review of existing literature reveals that current energy transition research primarily focuses on individual countries. This paper categorizes countries into three groups, summarizes their common characteristics, and analyzes their impact on energy transition, particularly the relationship between economic development, income inequality, education levels, and population size. The study data indicate that countries with higher per capita GDP, lower Gini coefficients, and higher proportions of university-educated labor forces are more successful in energy transition. The paper advocates for a holistic approach that includes socio-economic reforms in addition to technological advancements to promote energy transition.
A Comprehensive of CPU and GPU Performance and Applications in Autonomous Vehicles
Authors: Wu Haoxuan
Published: October 2024

The rapid advancement of autonomous vehicle technology over the past decade has significantly increased the complexity of intelligent transportation systems. This need is clearly reflected in the requirements for high-performance computing in autonomous vehicles — a requirement that artificial intelligence, machine learning and big data analytic have all come to meet through their integration. We need the CPU and GPU power to handle processing in real-time data, sensor fusion and decision-making. We investigate how the CPU and GPU perform in an autonomous driving scenario, concluding that these tasks are complementary to one another describing where each can be best used within a heterogeneous computing architecture. The research delves into how these computing chips can be best used under the demand for real-time processing, reliability and efficiency. The study is to better understand the techniques for improving CPU-GPU collaboration, and applies these new findings on performance-intensive tasks like image recognition or track construction. The technical part involves conducting driving scenarios in the real world on three different types of CPU and several GPU, with key metrics such as processing latency, power consumption and accuracy. The actual experimental results show the advantages of GPU parallel computing and deep learning, while CPU still has a good advantage in multi-tasking ability and logical calculation. The results are important for the implementation of future autonomous driving systems, highlighting heterogeneous computing architectures as a means to optimize and support safe, effective vehicle operations.
Eye-Tracking Evidence for the SNARC Effect: Unveiling Attentional Stages
Authors: Huang Kewei
Published: October 2024

The Spatial Numerical Association of Response Codes (SNARC) effect, which involves the conjunction of spatial and numerical response coding, was initially identified through reaction time experiments involving numerical stimuli. Research has revealed a common tendency among individuals to associate smaller numbers with the left side and larger numbers with the right side. Furthermore, scholars have identified additional dimensions, such as the “up-down” and “near-far” associations, that contribute to the complexity of the SNARC effect. However, the universality of the SNARC effect and the underlying psychological and physiological mechanisms continue to be a topic of debate within the academic community. Various studies have proposed a range of interpretations and understandings of this effect. The present study delves into the cognitive mechanisms of the SNARC effect, employing eye-tracking technology to objectively quantify participants’ responses. Utilizing the parity judgment task, a method frequently employed in SNARC effect research, in conjunction with eye-tracking, participants were instructed to judge the parity of numerical stimuli while directing their gaze to the left or right, and above or below the numbers as per the experimental requirements. Colored blocks were positioned around the numbers to serve as visual anchors, indicating the spatial directions of left/right and top/down.  Data analysis revealed that when smaller numbers (1-4) were presented, participants exhibited a tendency to focus on the left color block adjacent to the number, characterized by a higher Total Fixation Duration (TFD) and a shorter Time to First Fixation (TFF). In contrast, when larger numbers (6-9) appeared, participants were more likely to focus on the right color block, indicating the presence of a SNARC effect in the horizontal dimension. However, no significant effect was observed in the vertical dimension. Additionally, this study innovatively employed a blank page in conjunction with a test page to differentiate between the early and late stages of participants’ attentional processing. The examination of TFF and TFD data uncovered a two-stage processing mechanism associated with the SNARC effect. This experimental approach and methodological framework offer novel perspectives that contribute to the advancement of research in this domain.
Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population
Authors: Sun Ruiying
Published: October 2024

Starting from the underlying logic of the impact of social media on consumers, this article focuses on analyzing the shopping habits of young consumers and the influence and shaping of social media on their consumption behavior. It analyzes the positive and negative effects of social media and puts forward relevant opinions and suggestions. Compared to the adult consumer group, the adolescent consumer group has not yet formed a relatively fixed consumption value system, and their consumption behavior is more susceptible to various external factors. Adolescents are in a critical period of character development and self-value establishment, so they will pay attention to social trends and seek the unique value of their own existence during this stage. Social media, as a fast channel for transmitting information, is also the main communication platform for adolescents. It provides a huge amount of information, including product purchasing channels, consumer evaluations, etc. These pieces of information constantly influence adolescents’ thoughts and subtly shape their shopping behavior. This article advocates for the correct guidance and shaping of the values of young people, exercising and cultivating their independent thinking ability, to enable them to have healthy and good consumption behavior.
Research on Intelligent Advertising Precision Placement in the New Media Era
Authors: Cheng Yiming
Published: October 2024

In the era of new media, advertising placement has undergone a revolutionary change from the traditional mass push to personalized intelligent advertisement precise placement. The intelligent advertising precision placement strategy, based on the 4I theory, has significant advantages in the new media era. By incorporating the principles of amusement and interactivity, immediacy strategy, and personalization strategy, brands can enhance user engagement, improve the communication effect of advertisements, and achieve higher conversion rates and return on investment (ROI). The findings of this study hold great importance for brands’ advertising strategies in the new media era.
Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media
Authors: Liu Yutong
Published: October 2024

With the rapid development of social media, the development of the current situation and the innovative development of traditional Chinese Culture have become a common topic among people in all ages. It is significant to make good use of modern technology, and let more and more people expose themselves to traditional Chinese culture through innovative ways. The research is aimed to study how to empower the innovative development of traditional Chinese culture in the age of social media. Through using research methods such as case analysis and text analysis, it is discovered that social media greatly brings traditional Chinese culture back to life, but it may cause negative impacts, for instance, commercial problems as well. Based on the findings of the study, people should realize that it is crucial to combine new technology, such as short videos and digital products, with the core part of traditional Chinese culture. Thus, more people will be attracted by its historical background and cultural values
Three-Phase Bridge Fully-Controlled Rectifier Circuit Design Based On Digital Integrated Circuits
Authors: Wei Zhenglin
Published: October 2024

This paper aims to design and analyze a three-phase fully controlled bridge rectifier circuit. The paper first introduces the basic principles and advantages of the three-phase fully controlled bridge rectifier circuit and then elaborates on five key aspects of the design: transformer design, thyristor selection, thyristor protection design, trigger circuit design, and trigger circuit power supply design. During the design process, parameters such as the motor’s rated power, voltage, current, and resistance were considered to ensure that the selection of thyristor parameters and protective measures meet the needs of practical applications. In addition, the paper discusses the design of synchronous transformers, phase selection, the application of the KJ004 trigger circuit, and the design of the trigger circuit power supply. Finally, the circuit was simulated using Matlab simulation tools, the circuit design was optimized, and satisfactory pulse waveforms and output waveforms were obtained by adjusting the experimental time. The research in this paper provides theoretical basis and practical guidance for the optimized design of three-phase fully controlled bridge rectifier circuits.
The Development of Korean Pop Culture in Vietnam
Authors: Le Xufei , Zhang Jiayu
Published: October 2024

Korean pop culture has gradually become a global phenomenon, it has a unique way of development, shows a distinctive appeal, and is widely loved by the world. However, through in-depth research, it is found that more research centers focus on the development of Korean pop culture in South Korea and China, and there is a lack of analysis of its development in other countries in East Asia. Taking K-pop and Wear as examples, this paper analyzes the development and influence of Korean pop culture in Vietnam and analyzes the reasons for its success from three aspects: export mode, social media, and platform supply. It is concluded that when other countries enhance their cultural soft power, they can learn from the perspective of attaching importance to the development of media and cross-cultural integration. Based on this, this paper puts forward the following suggestions: In the current trend of the prevalence of the Internet and social media and the development of globalization, the development and dissemination of culture must rely on media platforms to gain wider visibility, and it is also necessary to carry out cross-cultural integration to reduce cross-cultural conflicts and make it easier to be accepted.
Exploring Women’s Self-Expression and Social Interaction on Social Platforms
Authors: Zhou Muhan
Published: October 2024

With the rapid development of technology, social platforms have become an integral part of people’s daily lives. On these platforms, female users are not only large in number but also highly active, and they actively participate in social interaction through sharing, communication, and expression. Social platforms provide women with unprecedented space for self-expression and opportunities for social interaction, enabling them to connect with others and share their views and experiences across geographical and time constraints. Therefore, it is of great practical significance to explore women’s self-expression and social interaction on new media social platforms. By reviewing relevant literature and selecting some platforms using the case study method to gain a deeper understanding of women’s specific behaviors, feelings, and motivations on these social platforms, the thesis aims to deeply explore women’s self-expression and social interaction behaviors on new media social platforms, analyze how female users present themselves, express their views, and build up their social networks through social media platforms, and explore the challenges and trends facing new media social platforms. It also discusses the challenges and trends of new media social platforms.
A Correlational Study on Openness to Experience Trait, Attitude and SLA Proficiency of Chinese Undergraduate Students Based on Socio- educational Model: A Research Proposal
Authors: Pan Xinyi , Fang Yilin
Published: October 2024

This study took a comprehensive approach to investigate the correlation between personality traits (openness to experience), attitudes towards second language acquisition (SLA), and SLA ability among Chinese undergraduate EFL students. The study utilized the Big-Five personality test, attitude questionnaire, and speaking interviews with 35 participants, ensuring a thorough exploration of the subject. Based on socio-educational model, the study found a strong correlation between
The Economic Impact of Successful Businesspeople: The Dual Effect of Wealth Creation and Spending
Authors: Zheng Zuqi
Published: October 2024

This article explores the complex impact of successful businesspeople on others and society through wealth creation and spending in their economic lives. The article begins by defining the concept of a “successful businesspeople” and points out its diversity in different historical and political contexts. Then, from an economic perspective, this paper analyzes how successful businesspeople can positively impact society by promoting economic growth, improving production efficiency, creating jobs, and donating to philanthropy in their different roles as investors, producers, consumers, donors, and employers. However, the article also points out the negative externalities that can be brought about by successful businesspeople, such as environmental damage, labor problems, data privacy violations, and public health risks. By citing historical and modern examples, such as Andrew · Carnegie, Henry · Ford, Jeff · Bezos, and Elon · Musk, this article further elaborates on how the economic behavior of successful businessmen has both positive and negative effects, and emphasizes the importance of understanding these complex relationships.
Analysis Based on Three Aspects of Sunscreen
Authors: Tu Shengmeng
Published: October 2024

With the increasing awareness of health, people’s awareness of UV protection is also gradually improving. Sunscreen with UV protection has become an indispensable part of people’s daily lives. The market size of China’s sunscreen market will reach 74.2 billion yuan in 2023, and it is expected to grow to 95.8 billion yuan by 2026. The purpose of this paper is to analyze the safety, effectiveness, and environmental friendliness of sunscreen from three perspectives, and discuss the reliability of SPF human testing, improving the stability of sunscreen use, and the cost of new environmentally friendly materials. Through analysis, it is found that there are still shortcomings in the current SPF testing methods, production costs of environmentally friendly materials, and promotion of correct application methods for sunscreen. Subsequently, appropriate adjustments were made to the testing methods and material formulations of sunscreen, as well as recommendations for the selection and correct application of sunscreen. However, the long-term safety of nanomaterials still needs to be further explored. Due to the rapid development of research technology for sunscreen products and the diversification of market products, it is necessary to review the safety, effectiveness, and environmental friendliness of current sunscreen products.
L’Oréal’s Market Strategy: How Business Activities Shape Brand Performance
Authors: Liu Yuke
Published: October 2024

This paper examines the market strategy of L’Oréal, one of the world’s leading cosmetics groups, and the impact of its business activities on brand performance. The research focuses on the multifaceted approach of L’Oréal in leveraging its global presence and diverse brand portfolio to enhance market performance. By analyzing L’Oréal’s strategic initiatives, including product innovation, digital marketing, sustainability efforts, and regional market adaptation, the study explores how these activities contribute to the company’s competitive advantage and financial success. The paper draws upon a comprehensive analysis of L’Oréal’s business activities review to understand the correlation between strategic and brand performance. It also considers the role of L’Oréal’s marketing mix and the application of SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats faced by the company. The findings contribute to the existing body of knowledge on corporate strategy and brand management, offering valuable insights for both academicians and practitioners in the field of marketing and business management. The study concludes with recommendations for L’Oréal to sustain its market leadership and further enhance brand performance through strategic business activities.
CRISPR/Cas System in Human Genetic Diseases
Authors: Zhang Yaqi
Published: October 2024

Gene editing involves altering a particular sequence within an organism’s genome using gene-editing techniques. Efficiently and accurately insert, delete or replace genes to alter their genetic information and phenotypic characteristics. DNA nuclease-based gene editing technology has advanced rapidly, from the first-generation editing system ZFNs, the second-generation TALENs to the third-generation CRISPR/Cas9 system, the efficiency of gene editing has been continuously improved, the cost has been gradually reduced, and the application scope has been expanding. The new classification system categorizes CRISPR-Cas proteins into Class I and II as the two main classes. Class I encompasses several subtypes, including Type I, III, and IV, all form complexes through the coordinated function of multiple Cas proteins. While Class II includes Type II, Type V, and Type VI, which all rely on single large Cas protein to perform all response. By designing single guide RNA (sgRNA), CRISPR can be used to target any gene sequence intended to be edited, achieving the wanted therapeutic outcome in treatment of inherited genetic disease. Although potential for off-target leads to undesired genetic alterations even result in oncogenesis, CRISPR-Cas still works as powerful therapy and gene editing tool in all aspects. Future research requires us to solve off-target issue. This review systematically introduces CRISPR-Cas systems as promising therapeutic strategy towards various genetic disease, explaining molecular mechanism and classification of CRISPR and differences among them.