bluuebunny/crossref_metadata_2025 huggingface dataset:
The Influence of Consumer Sentiment on Marketing Effect in Cause Marketing -- Take Hongxing Erke as an Example
Authors: Yin Qicheng , Zeng Fanglin
Published: September 2023

With the frequent occurrence of unfortunate events that affect both the public and businesses, such as the COVID-19 pandemic, the importance of cause marketing has become increasingly prominent. However, while the number of studies on cause marketing has increased, there is still a lack of validation and interpretation of the relationship between consumer sentiment and cause marketing. Based on the case of cause marketing of Hongxing Erke and domestic and foreign literature, this study mainly uses the process tracking method to analyze the impact of public sentiment on marketing effect. It is found that after the unfortunate event, enterprises can properly reduce the price of goods in the cause marketing, choose the right point to cause marketing and enhance public sincerity, to better use the consumers' emotional resources, to improve the effect of cause marketing, ultimately stimulate consumption, and set up socially responsible for the enterprise brand image.
What is the Role of Greater Gender Equity in Improving Health and Education in Developing Countries?
Authors: Jing Qianqi , Zhang Haikun , Zhu Yanrun
Published: September 2023

Nowadays, since health and education are essential to both individual happiness & countries' growth and at the same time, gender equity is not only a fundamental human right but also an essential part of realizing human potential, promoting sustainable development, and achieving peaceful societies, this paper is about the role of more significant gender equity in improving health and education in developing countries. Data is collected from Global Gender Gap Report and the World Bank dataset website in a period of 14 years until 2020. We choose 2 of 4 dimensions from the Global Gender Gap Index to become the new index as the X variable and two indicators literacy rate, adult total(%of people ages 15 and above) and mortality rate, infant(per 1000 lives birth)as the Y variable. We expect to have correlations between X and Y indicators by making a regression. The findings are aimed at raising the awareness of improving gender equity.
Effects of Canceling the Policy of 44% Limitation on the First Day of Chinese Stock Market
Authors: Shi Shuyu
Published: September 2023

The 44% limitation policy has long been a subject that has attracted researchers from a diverse range of fields including corporate finance, economics, and the stock market since it caused a couple of effects on the Chinese stock market and reflected the major buyers of stocks. To be more specific, most of the buyers are investment banks, in other words, retail investors have less probability to buy stocks on the first day. In this work, new thinking is proposed to analyze the canceling of this policy. Using the data collected from csmar (China Stock Market and Accounting Research Database), this paper compares the turnover rate and stock gains on the first day of the STAR (Science and Technology Innovation Board) market and the A-share market to figure out who are the major buyers, and at the same time, analyzes whether the investments in the STAR market is reasonable under this policy. To conclude, canceling the policy of 44% limitation of stock gains is effective. It is able to diminish the monopoly of the investment bank. Besides, retail investors are allowed to have more chances to buy the stock on the first day, which means the investment circumstance becomes more balanced.
The Impact of the Internet of Things on Supply Chains
Authors: Yang Jinqi
Published: September 2023

Under the influence of COVID-19, the offline trading channel is gradually shrinking. However, with the help of the Internet of Things, the economy has not declined significantly and a variety of online trading platforms have come into view. This paper talks about different types of the Internet of Things, such as E-commerce platforms, P2P model, and network transportation. They have all contributed to people's lives and to the development of society. The passage compares the traditional supply chain model with the current stage of supply chain model in relation to its advantages and disadvantages, focusing on some of the new models and businesses that have been extended by the Internet of Things. Many companies have taken advantage of this business opportunity to optimise many of the traditional methods, making their labour time and labour costs much lower and realising greater business benefits. The IoT and the supply chain are progressing together, with the two reinforcing and influencing each other. However, we still need to be aware of the privacy protection issues of the Internet of Things. Further strengthening of the management of security systems.
The Introversion of Education: The Landing Dilemma of the Double Reduction Policy and Its Countermeasures
Authors: Fang Yiran
Published: September 2023

A major issue in today's society is the "double reduction," and some studies have discovered that in recent years, the "education in-volume" has progressively gotten worse, leading to the emergence of school districts with exorbitant rents and the growth of training institutions. The implementation of the "double reduction" program is thus urgently needed. The policy's mechanism and its impacts on the ground, however, are not yet fully understood. The "double reduction" policy's effects and possible responses are the subject of this paper's investigation. The following describes the study methodology used in this paper: first, the author polled primary and secondary school students in Fuzhou on their opinions of the "double reduction" policy's actual implementation impact, level of satisfaction, and potential for improvement. The study's findings demonstrated that the "double reduction" policy may be effectively implemented by constructing a diverse evaluation system and offering many options for students' achievement. The study's findings demonstrate that the "double reduction" has a favorable effect on reducing the load on students and parents and can successfully address issues with the "school district" and uneven distribution of educational resources.
Elements Affect Japan GDP Growth
Authors: Guo Jiarui
Published: September 2023

After a severe economic crisis, the Japanese economy entered a recessionary phase. Since the 1990 bubble economy, consumption, investment, and export became essential factors to support Japan GDP growth. This paper is supported by data collected by the International Financial Statistics (the base year is the 2015 Japanese Yen). Therefore, this paper also applies the Hodrick-Prescott filter to extract the cyclical rate of change of the variables and analyze the de-trend correlation of each factor with GDP. This method estimates the best-fitting directional line from a frequently fluctuating data set. According to the analysis, Japan's GDP remained generally unchanged with a slight increase after the bubble crisis, which again proved the country's economic stagnation. However, Japan's exports grew significantly this year, effectively giving a short-term increase in GDP. In addition, consumption has the least fluctuation with GDP, and focusing on the development of consumption can bring stable long-term growth to GDP. In summary, this paper analyzes and argues that factors of production such as consumption and exports may get Japan out of this predicament.
Digital Marketing Transformation of Chinas SMEs in the Post-epidemic Era: Crisis, Trends and Strategies
Authors: Xu Xijin
Published: September 2023

The influence of the coronavirus pandemic on China is complicated. A great deal of small and medium-sized enterprises (SMEs) are struggling economically. As a substantial amount of customer demand transfers online, people are beginning to see the hidden economic opportunities brought by the epidemic. In the post-epidemic period, digital initiatives have helped small and medium-sized enterprises adapt to the shifting market conditions, recover, and succeed. The use of digital technology has emerged as an essential component of SME growth strategies, and the deployment of digital marketing represents the initial step in their digital transformation process. SMEs contribute significantly to the growth of the national economy, the alleviation of employment-related stress, and the promotion of social stability. Based on the existing research, this study will focus on the impact of the epidemic on the operation of Chinas SMEs and the difficulties and demands faced by them. This paper will investigate the new potential for Chinas SMEs to contribute to the growth of the digital economy using digital marketing as an entrance point. This study aims to help SMEs discover potential opportunities in the complex environment; nonetheless, they should still adopt the most appropriate strategies for their particular circumstances.
Typical Tax Risks of Overseas M & A of Enterprises and Their Countermeasures
Authors: Yan Xinzhu
Published: September 2023

In recent years, the proportion of Chinese enterprises participating in overseas M & A has increased year by year. Accordingly, tax disputes caused by mergers and acquisitions are not uncommon, and the disputes are followed by heavy tax fines, resulting in unprovoked losses. The reason is that it ignores the different risk points brought by different stages of M & transactions. Based on the perspective of the M & A stage, this paper makes a comprehensive analysis of the tax-related risk points of enterprises that are easy to be ignored and destructive in the process of M & A. Tax due diligence is a very important impact which could influence the entire activity. At the same time, in order to avoid such tax risks, this paper puts forward preventive measures. In the decision-making and management of overseas mergers and acquisitions of Chinese enterprises, we should constantly strengthen the awareness of tax risk prevention, and effectively integrate tax risk prevention and control into the daily work of enterprise management and financial personnel. At the same time, enterprises should establish domestic and foreign tax risk control systems, so as to better deal with the opportunities and challenges brought by economic globalization.
The Efficiency of Horizonal Mergers: Evidence from Mengniu Dairy's Merger with Milkground
Authors: Weng Linke
Published: September 2023

Contemporarily, the dairy industry is a compulsory industry that relevant to the daily life of human beings. In particular, the dairy industry is a signature industry for the modernization of Chinese agriculture. Local production in China's dairy industry holds a huge market potential. In this paper, the efficiency of the horizontal mergers is investigated of Chinese dairy industry. To be specific, the case of Mengniu Dairy's Merger with Milkground is selected. Mengniu Group is the leading company in China's dairy industry and Milkground is the number one brand of domestic cheese. In recent years, there have been more and more cases of horizontal mergers and acquisitions. The value of horizontal mergers and acquisitions to the development of a company lies in making up for the lack of asset allocation. This paper will analyze the effectiveness of Mengniu's horizontal merger with Milkground through three financial indicators. According to the analysis, the corresponding suggestions will be given accordingly. Overall, these results shed light on guiding further exploration of horizontal merger.
The Impact of the Epidemic on the Economy
Authors: Wang Ziyu
Published: September 2023

In early 2020, COVID-19 swept the world, and the impact of the epidemic was very large all over the world. Through qualitative and quantitative investigation, this paper conducted an in-depth investigation on the impact of the epidemic on people. Through the comparison of GDP and Engel coefficient before and after the epidemic, it is found that the economy was in a declining stage after the outbreak of the epidemic, and people's living standards also declined with the spread of the epidemic, reversing the trend of continuous improvement in previous years. The questionnaire and interview summarized the views of different Chinese people on the epidemic and expressed their practical views. The impact of the pandemic on people's lives is mainly through both indirect effects on the economy and direct effects on people's lives. There is no denying that the epidemic has had a huge negative impact on people's lives. Only by controlling the development of the epidemic can the impact on people's lives be minimized in a real sense. Although the development trend of the epidemic is still not clear, it has been controlled in general, and the future economic development and people's living standards will also turn the decline into a rise.
Comparison on Proof of Work Versus Proof of Stake and Analysis on Why Ethereum Converted to Proof of Stake
Authors: Chen Mingjie
Published: September 2023

As approaching the era of Ethereum 2.0, the already unique and innovative cryptocurrency will witness a game-changing upgrade, and in this context, there is a lively discussion of the Proof of Work (PoW) and Proof of Stake (PoS) consensus mechanism. Moving from a PoW consensus mechanism to a PoS consensus mechanism is one of the most anticipated changes in this update. A close comparison of the two most popular consensus mechanisms, PoW and PoS, provides some strengths and drawbacks to these mechanisms. This comparison then becomes the building block to identifying the reasons behind Ethereum's upgrade to Proof of Stake. With the help of the comparison, this paper identifies a few drawbacks of the PoW consensus mechanism that Ethereum is currently facing. This paper finds that Ethereum's shift to PoS has indeed reduced the drawbacks of the Proof of Work consensus mechanism, mainly in terms of energy consumption, transaction cost, and confirmation speed.
Focus topic: The Success of Tencent's Business Strategy Shows Results During the Middle Years of the Coronavirus Pandemic
Authors: Sun Yanlong
Published: September 2023

This Paper will focus on the technological and multimedia company Tencent. Throughout the years since its founding, Tencent have shown great success throughout the years. For a business to be successful, they need to have a successful business strategy. In this paper, there will be six major parts of research: Tencents Background, Tencents Business strategy and Model, Basis of their Successful Strategy, Tencents Marketing Mix, Tencent Customer Loyalty Strategy, and Tencent Business Performances in Q1 2021 and Q1 2022. These factors will lay out what is Tencents business strategy, how the differences between different markets and segments Tencent are in. This will also show Tencents customer loyalty strategy and show how they keep customers from all groups to use their different products. Finally, there will be an analysis on the Q1 reports of 2021 and 2022 showing the current state of the company and showing how the company is performing through the past two years.
Hindsight Bias and its Application in Financial Investment, Legal Decisions, and Medical Diagnosis
Authors: Fu Yuqin
Published: September 2023

This essay seeks to explicate hindsight bias as a pervasive cognitive heuristic and discusses its manifestation in everyday judgment and decision-making, incorporating the representative psychological factors that underlie different conceptual constructs. With the combination of theoretical frameworks with past contextualized experiments, three essential applications of hindsight bias in financial investment, legal decisions, and medical diagnosis, including their significance in society, are introduced respectively by extrapolation. Judgment concerning financial investment and economic outlook necessitate an unprejudiced future-centric perspective but is often susceptible to a biased retrospection that results in unwise decisions. Similarly, in the criminal justice system, hindsight bias may be responsible for numerous impartial decisions made, which would interfere with legal impartiality. In medical settings, people also have a habitual tendency to overestimate their diagnostic abilities, which may have negative implications for future therapeutic treatment. Finally, potential methods to ameliorate the influence of hindsight bias are suggested to guide more sound decisions and enhance societal efficiency.
The Application of Value Framing in Communicating CSR
Authors: Wang Jiaqi
Published: September 2023

This paper is aimed to describe the application of value framing in communication CSR. Value framing is the process of connecting an issue to deeply held values. This paper's goal is to outline the method of testing how the framing of CSR messaging, which it has a value-theoretical foundation, affects how consumers perceive the CSR message. With this study, further research into how value-based framing tactics affect consumers' perceptions of CSR messaging could be started. Determine the degree of common ground between businesses and their customers by having a solid understanding of the value-theoretical foundations and values' capacity for explanation in connection to CSR communication. The final aim of co-creating values between businesses and their customers may then be accomplished, as evidenced by research that shows how trustworthiness may be increased, scepticism can be reduced through CSR communication, and so forth.
Analysis of the Current Situation, Problems and Countermeasures of Civil Aviation in China
Authors: Hao Yifan , Sun Shengchen , Tan Wenfei , Yu Yi
Published: September 2023

After the founding of New China, some external competition and internal policy support led to the rapid development of civil aviation. In the process of development, some problems have also been found and solved. Up to now, China's civil aviation industry has a huge scale and is one of the most important industries in China, with a growth rate far exceeding the international level. However, due to the unstable international situation, airlines are under pressure due to the rise of oil prices and the reduction of passenger traffic, which also exposes many new problems. This paper describes four current problems of civil aviation. The problems are rough management and neglect of industrial structure, monopoly in the aviation oil and material supply sector, which is not conducive to reducing enterprise costs, excessive intervention in enterprise management, which hinders moderate competition in the air transport market, and relatively low economic efficiency of civil aviation. Solutions are also given to each of the above problems, which include industrial structure policy, industrial investment policy, anti-monopoly law and other related policies and legal systems.
A Possible Revision to Law: From A New Trend of Merger and Acquisition in Airline Industry Under the Impact of the Pandemic
Authors: Chen Jingyi
Published: September 2023

Currently, antitrust is a major, but paradoxical issue in the U.S. airline industry. In one sense, the government wants to regulate and prevent airline mergers since it reduces competition, but the pandemic has made it difficult for small airlines to survive on the other. As smaller airlines slowly shut down due to an increase in the price of supply and decrease in demand, the larger airlines would have a greater grip on the market, so there would also be less competition, which can harm consumers rights eventually by limiting their choices. It is necessary for governments to develop new ways for regulation while considering about the new circumstances. More specifically, the government needs to allow some airlines to merge with each other for survival and developments. Through examining one case between two airlines that happened recently in the U.S. and analyzing its benefits among the whole market, this article aims to identify this new problem and determine the right move to solve it. In the end, several possible solutions in terms of law would be projected.
The Role of Government in Cross-border Acquisition
Authors: Guo Ziqi
Published: September 2023

So far, cross-border mergers and acquisitions is still working as one of the key motivates of globalization whether the economy is booming or not. As the economy connection among countries becomes stronger, governments tend to strengthen their control of international cooperation, which lead to the intervention actives. The article mainly talks about the role of government plays in cross-border mergers and acquisitions. Case study is used to help the illustration. It first introduces the global environment and background of cross-border M&A. After that, it analyses around the systems and regulations of China, and then use the failed case of Chinalco as an example to do the further analysis. At last, political bias is found to be the key influencing the degree of government intervention. To face with the problems, some solutions are discussed, such as emphasising market attributes instead of state-owned attributes, improving relevant systems, as well as doing a more perfect prepa-ration.
Analysis and Enlightenment of the Reasons for Why China Can Get Rid of the Poverty Trap
Authors: Zhang Jiheng
Published: September 2023

In 2020, China successfully won the Tough Battle Against Poverty, and eliminated all absolute poverty in the society. China becomes the first developing country that completes the poverty reduction goal of the United Nations Millennium Development Goals, and makes great contributions to the world poverty reduction. Most importantly, China escaped the Poverty Trap. According to the comparison between China and other countries that fall into the Poverty Trap, it is found that the environment for technological development, the potential economic growth, and the role of becoming the fourth "world factory" and the fourth international industrial transfer are all one of the factors that China can get out of the Poverty Trap. These factors ensure that Chinese economy can grow rapidly and also explain why China can avoid the Poverty Trap. Therefore, China should continue to vigorously develop its economy and technology to prevent poor households from returning to poverty and eliminate relatively poor populations.
Determinants of Effective Financial Risk Management in Malaysian companies
Authors: Wang Minghan
Published: September 2023

This study was intended to create a theoretical framework of factors affecting the efficien-cy of financial risk management, including leadership, culture and communication. Litera-ture searches were conducted utilizing library databases and an analysis was made of pre-vious studies related to these topics. Foreign exposure is the major risk faced by infor-mation technology companies. The main reason for this is the substantial part of their in-come comes from foreign countries in foreign currencies. It is important to know here if Malaysian I.T. companies are suffering from loss due to foreign exchange movements, what measures they are taking to minimize risk, how much serious impact is suffered on its profitability. Also reviewed were models published by other authors in this field which were found most helpful in identifying how financial risk management can assist Root-square Technologies, the most rapidly growing, innovative I.T. Services & Enterprise I.T. company operated in Malaysia.
Understanding Tourism Resilience amid COVID-19 in China from An Agency Perspective The Case of Hainan
Authors: Li Xin
Published: September 2023

The COVID-19 pandemic is one of the most influential challenges of the 21st century. It has led to a great concern about the security of human mobility. Unlike other crises or disasters in the past, COVID-19 has generated profound social and economic impacts. The tourism industry, in particular, whose development and prosperity are strongly contingent on human mobility, has been significantly hit by the COVID-19 shock. It is thus particularly important to take a closer look at the resilience of tourism. This study takes the case of Hainan a well-known tourism region to analyze how tourism economies respond and cope with the COVID-19 crisis. In China, it is well documented that strong top-down government measures and intervention policies are crucial and irreplaceable, which can timely enable the resilience of the whole tourism industry during the pandemic. Besides the presence of multi-scalar strong government agencies, this paper, therefore, takes a step further to scrutinize how other actors (e.g tourism firms) work with state actors to respond and adapt to COVID-19. This study could be useful or serves as a reference for further researchers to explore the regional economic resilience issue under COVID-19 in China and also in other developing economies. It will also offer possible directions for future research agendas in the area.
Forecasting NFTI Index Model: An Univariate Multivariable Regression Approach
Authors: Wang Wending , Li Lowan , Wu Ruiqi
Published: September 2023

This paper proposed a forecasting model of the NFT index (NFTI) in the following year through repeating simulations applied to the univariate multivariable regression model. Beginning by choosing suitable predictors for the regression model which might affect NFTI through the best subset regression method, the team creates the multivariate regression model consisting of four dependent variables which are the log return of BTC, BTC/NFTI, NFTI spread, and NFTI volume/spread with respect to the independent variable log return of NFTI. Application of the regression model to the simulations based on the historical data generates 1000 pairs of data of log return of NFTI and log return of BTC as well as the corresponding predicted price of NFTI and BTC which are moderately correlated. Results are summarized in the cross-tabulation to quantitatively analyze the relationship between two variables which provides information for the investors about how they should formulate their own investment strategy. The results suggest that NFTI outperforms BTC unless NFTI crashes. Therefore, investment strategies can be made depending on the trend of BTC in the following year.
Food Delivery: The Giant of Food Industry in China
Authors: Han Ruichen
Published: September 2023

The food delivery industry is prosperous in China with hundreds of thousands of people ordering takeaway since 2012. Most of the people in China acknowledges that the spread of smart phone largely accounts for the prosperity, since it makes takeaway accessible for most of people. However, the increasing tendency may be different in the next decade, because nearly all people have a smart phone and thus are able to access takeaway easily. The remaining space for takeaway is little. Therefore, for some economic and social purposes, it is important to find the future tendency. An accurate result that predicts the future tendency in the next decade may be supportive for scholars and researchers to make more prediction and generate more results, which will boost the economy and society. Thus, this study aims to find the tendency of the fast-food industry in the next decades. Statistic tools will be used in the study.
Risk Analysis on Chinese Commercial Banks in the Context of FinTech Empowerment
Authors: Wang Junhua
Published: September 2023

In recent years, most commercial banks are facing the innovation of information technology and digital technology in the context of financial technology, showing a positive development trend. Under this positive development, how to use financial technology to identify risks and effectively improve the efficiency and quality of risk management will become the core competitiveness of commercial banks in the future.Therefore, Studying risk management in the context of China's commercial banks with FinTech capabilities is crucial.This paper collates and summarises the results of previous studies through literature research and finds that there are two types of risks that persist in most commercial banks under the technological empowerment of FinTech, namely liquidity risk and credit risk. In addition, two additional risks, namely technology risk and data risk, are innovatively proposed in the context of FinTech-enabled commercial banks. After explaining in detail the four types of risks, namely liquidity risk, credit risk, technology risk and data risk, a detailed analysis of the above two main types of risks, namely liquidity risk and credit risk, is conducted through relevant data. Based on the problems identified, the paper proposes measures for Chinese commercial banks to cope with the above four types of risks in the context of FinTech-enabled commercial banks. This paper not only completes the current research system and framework, but also aids Chinese commercial banks in raising the level of their own risk management, which would promote long-term growth of the entire financial market.
Practical Application of Anchoring Effect Based on Different Mechanisms
Authors: Wei Xinyuan
Published: September 2023

In behavioral economics, scholars have found that both biases and heuristics affect people's individual or group behavior, and the heuristics also referred to as the shortcuts. Based on this, this article will research and discuss the anchoring effect and its impacts in economically relevant decision making. In addition, the article will explain a few applications in terms of several conditions under which anchoring is generated. It is the numerical priming paradigm, the "comparison-judgment" start paradigm, and the subthreshold priming paradigm. To be specific, the anchoring impact on peoples economics outcomes and individual behavior through the three different mechanisms in stock market, asking price in the real property negotiation, a classical experiment about estimating temperature by using association and hint and so on. In this report, it is going to go through these three mechanisms and focusing on the applications and practical significance of them. They reveal that when people make decisions under various uncertain conditions, the decision makers will approximate the estimated results to the anchor value, resulting in estimation bias.
The Impact of Loss Aversion on Peoples Behavior in Different Markets
Authors: Yang Yuzhen
Published: September 2023

Loss aversion is an important psychological phenomenon. Adding loss aversion to the category of behavioral economics can well explain many phenomena that cannot be explained by general models. This paper reviews some relevant studies showing the application of loss aversion in the stock markets, real estate markets and COVID-19, and finds that loss aversion does influence people's decisions and the market as a whole. In the stock market, the combination of narrow framing and loss aversion leads to a shorter valuation period and investors reluctance to sell the stocks. Loss aversion in the real estate market will drive house sellers to set a higher price, and investors with more experience are even more loss aversion than inexperienced investors. In the context of COVID-19, emergency orders can improve their profits, and the time of blockade can be extended under the loss framing. In general, loss aversion makes people more reluctant to give up what they have, leading to higher trading prices and other problems. Thus, this paper corroborates that loss aversion has more explanatory power than general economic models in some aspects. Further analysis is needed as to how loss aversion can be used to predict and modify people's behavior.
The Impact of Loss Aversion and Endowment Effect on Self, Gender and Childrens Identity
Authors: Chen Yixuan , Shao Nanzhe , Song Jiayin
Published: September 2023

This paper will be examining the effect of endowment effect and loss aversion on individuals through the lenses of self, gender and age, i.e. children, respectively. When examining the endowment effect on self-enhancing by an example of shopping, loss aversion and the endowment effect is found to be more intense to an individual when one is more conscious of self-threat (i.e. when prices are higher). Through the lenses of gender, there is a lack of evidence of whether loss aversion is more effective to one gender. However, there are quite a few studies that point to the fact that loss aversion has a relatively more negative impact on female, vice versa, ceteris paribus. In the situation of children, quite a lot studies have proved that endowment effect will not work on children unless someone lead them to focus on themselves, however, children will be obviously affected by loss aversion.
Industry development analysis of shared travel platform online car-hailing platform
Authors: Lin Xinyu
Published: September 2023

Catering to the development wave of Internet +, The ride-hailing service, which combines public transport with the Internet's positioning system, has attracted many users. After that, many online car-hailing platforms represented by "Didi Dache" and "Cao Cao Chauffeur" emerged, which achieved great success through online publicity. Its appearance greatly facilitates people's life, and it can also meet the needs of different passengers through personalized services. Nowadays, the ride-hailing industry has entered a stage of steady development, but many problems have been exposed along with the development, and most people focus on safety issues. The development of ride-hailing has changed people's concept of life, so it is also caught in the conflict and contradiction of classic cars, like many new things. However, with the launch of "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of Taxi Industry" and "Interim Measures for the Management of Online Booking Taxi Service", the state has also shown its support and affirmation for the business model of the online booking car industry. This study will explore the market development structure of ride-hailing and will focus on the current problems and solutions of the ride-hailing industry.
Trading StrategyPurchasing Power Parity
Authors: Shen Huichuan , Zheng Xingjian , Yin Minqi , Peng Xiai , Liu Zimo
Published: September 2023

This paper mainly focuses on one StrategyPurchasing Power Parity. PPP is a value strategy that shows whether a currency is overvalued or undervalued based on the market prices of a specific good in different nations, and investors believe that the currency will get back to its fair value in the long run so that they would be long the undervalued currencies, and vice versa. This strategy is one of the two presentations from the class presentations. Furthermore, it was well developed in its modern form by Gustav Cassel in his article Abnormal Deviations in International Exchanges.
Feasibility Analysis of the UN Security Council's Involvement in Climate Change Issues: Using Climate Refugees as An Entry Point
Authors: Wang Yuke
Published: September 2023

In view of the increasingly severe negative impact of climate change on mankind, and given the current limited international intervention in this issue, the intervention of the UN Security Council should be sought. This paper takes the issue of climate refugees as a starting point. It proposes a strict limitation on the definition of climate refugees to help identify climate refugees more scientifically and accurately in reality. Given the difficulty of forming an effective protection system for climate refugees under the international framework, the need for the Security Council to intervene has increased significantly. Moreover, given the potential threat of climate refugees to global security, and considering that there is already a similar precedent, the Security Council should, by Article 41 of the UN Charter, adopt a resolution requesting all countries to take practical measures to mitigate the effects of climate change to reduce the generation of climate refugees and deploy response plans in advance for possible future climate refugees
The Impact of Geographical Location on Urban Development
Authors: Zhu Yi
Published: September 2023

City is the focus of logistics, passenger flow and information flow, and the unity of a large number of material and spiritual entities in a narrow geographical range. Cities can gather a large number of people, buildings and social and economic activities in a small area, all depend on a good location. When a region needs a city and where it is born, the decisive factor is location. A city, as long as it has a good location, can be quickly rebuilt after natural and man-made disasters. Based on the geographical location of the city, this paper discusses the natural resources, time difference and traffic respectively, and with examples of different cities are given in detail. This paper discusses the impacts of geographical location on urban development on different aspects, from natural resources, time difference and traffic. Those are factors can be determined by the geographical location of cities. Iceland benefits from superior geographical location with abundant natural resources, while Saudi Arabia suffers from poor geographical location with limited clean water supply. Bangalore enjoys the perfect time difference with United States. Zhengzhou and Guangzhou are in superb geographical locations in terms of convenient transportation. This paper concluded that geographical location plays a great role in promoting economic growth and potential urban development.
Comparative Empirical Evidence of a Three-factor Model and a Five-factor Model Based on Anomalous Studies
Authors: Gu Zhiling , Zhao Jiayi
Published: September 2023

The Fama-French three-factor model explains the magnitude of stock market returns by constructing three variable factors. The five-factor model adds two more factors to the three-factor model to provide a more accurate explanation of stock re-turns. These two factors have been widely used in the industry for decades since their inception. As China's securities industry has developed late, research on the stock industry has been more oriented towards empirical studies of the three-factor and five-factor models, and less research has been conducted on many financial anomalies that cannot be explained by traditional financial theory. This paper systematically describes the origins of factor anomaly research and five-factor anomaly research on the A-share market from 1997 to 2020, constructs new factors, compares and summarizes them with the old ones, and concludes that the three-factor anomaly model and five-factor anomaly model are not yet able to adequately explain A-share stocks and have larger errors when conducting empirical evidence; in contrast, the CPAM anomaly model can better conduct anomaly research, and the resulting In contrast, the CPAM is more suitable for the empirical study of anomalies and can pro-vide investors with more effective investment strategies and recommendations.
Portfolio Selection in the Field of Social Media
Authors: Han Yuting
Published: September 2023

With the development of the Internet and the popularity of smart phones, social media has become the new mode of communication in the global world and covered many aspects of live of people such as working and education. The rise of the e-commerce economy has also increased the economic value of social media platforms. Therefore, this market is growing rapidly and has great investment value. This paper has created a portfolio of five stocks including Meta, Twitter, Tencent, Pinterest and Match Group in social media market to analyze the viability. Portfolio diversification plays an important role in reducing risk, and the capital asset pricing model (CAPM) explains the relationship between market and unsystematic (portfolio) risk. In Excel sheet, it builds two models to find the optimal weights of portfolio and Sharp ratio by using the Solver tool and the CAPM. The research shows that there is a certain correlation between each asset of the portfolio, and it is easily affected by the uncertainty of social media, which increases the risk of the portfolio. When investing a portfolio in real life, investors could select assets with slight correlation in different industries, which could reduce risk and uncertainty effectively.
Impact of Grain Output on Agricultural Output Value
Authors: Peng Hao
Published: September 2023

As a data directly reflecting the total scale and results of agricultural production in a region, agricultural output value is often used to measure the agricultural level of this region.Especially under the influence of COVID-19, food resources are in short supply from time to time, which makes us realize the importance of grain production.So in this article,we will mainly explore the impact of grain output on agricultural output value.We select data from the United States as the research object.According to the data we have got,we use scatter diagram, heatmap and the Simple Linear Regression which can help us know the relationship between two characteristics.Through the research, we found that grain output and agricultural output value are closely related which means grain output accounts for a large proportion of agricultural output value.At the end of the article, we describe the significance of studying agricultural development such as the importance of agriculture, agricultural development problems, agricultural development status and development direction.Key words: agricultural output value, agricultural importance, agricultural development and development direction.
Hotel Human Resource Management Strategy During the Pandemic---A Case Study of Hilton Hotel
Authors: Jiang Xinru
Published: September 2023

As COVID-19 spreads, an increasing number of industries have become stagnant, especially the hotel industry. Considering safety hazards, lots of hotel employees tend to make a career change. Therefore, the labor shortage and rising operating costs of human resources have gradually become the major issues for the hotel industry under the pandemic. In this circumstance, it is of great significance for the human resource department to think about how to adjust the hotel business strategy, optimize the management structure and reduce labor costs. Taking the renown Hilton Hotel as an example, this paper describes how the hotel should adopt human resources strategies to effectively cope with the crisis brought by COVID-19 and seize new development opportunities in this context. Hilton Hotels is working hard to ensure guaranteed quality of service during the pandemic, lowering corporate labor costs, and earning higher profits.The specific practice is to improve employee satisfaction, launch new employment mode, use artificial intelligence and so on.
Application of Value Investing and Market Strategy Analysis in ORCL, ADBE, CRM, PANW and MSFT
Authors: Zhang Junhan
Published: September 2023

Technology, a new star rising, changes peoples lives dramatically through continuous innovation and support from all areas of society. Technology companies undoubtedly become the major storm of the stock market. The findings of this study aim to help stakeholders invest in a stock with good future prospects and the most significant potential to earn money through tons of technology stocks in the market. The methodologies that are applied in this research include P/E ratio, growth rates, and profitability ratios. All the methods help analyze which stock is better than the others from a comprehensive point of view. This research also includes non-numerical analysis, providing a more thoughtful conclusion for stakeholders to make investing decisions. The results point out that Microsoft is a wise investment company based on its top growth rates, growing and stable profitability, and relatively low p/e ratio. This research helps shareholders to identify their target when making technology investments.
Impact of COVID-19 on U.S. Inflation and Unemployment
Authors: Lin Kewei , Bai Yixuan , Liu Jianheng
Published: September 2023

This dissertation examines U.S. inflation and unemployment data from January 1, 1990, to June 1, 2022, and pandemic death data from January 27, 2020 to June 1, 2022, the impact of the pandemic on society is studied. Studying this case clarifies the relationship between inflation and unemployment, and the impact of pandemic deaths on inflation and unemployment. Data have been collected from Fred, County of Santa Clara Open Data Portal, U.S. Bureau of Labor Statistics. This dissertation explains why, during a pandemic, wage increases fail to attract workers, what happens when a labor glut doesn't drive down prices, and how to fix the economic problems caused by covid.
Research on the Ways to Appraise the Investment Based on NPV, Payback Period and IRR
Authors: Zhao Yunqi
Published: September 2023

Recently, the economy of each country and nation are becoming increasingly influenced by the existence of the coviod-19. As the trend of the economic decline, a large number of manufacturing industries are facing the dilemma as to seize the opportunities of investment aggressively or stay in the situation where they are to keep the market share safely. As a result, it attaches great significance to choosing one investment wisely and cautiously. This paper focuses on the different types of appraisal techniques directly. By giving a specific example of different cash flows of a project, make calculations of various appraisal techniques and make comparisons between each of them. And then make a list of different advantages and shortcomings of investment criteria. The main findings of this paper are that among several appraisal techniques, the method of NPV can be the best one to apply when the project managers or investors have gained a large amount of experience and have a more aggressive mind and with the differences of the investment criteria, investors have to consider both the liquidity and profitability. At the end of this paper, the study makes slight advice on choosing the investment projects, making the investment decision more effective and acceptable.
Exploring the Causes of "Civil Servant Craze"--A Case Study of Zhanjiang
Authors: Zhang Shilong
Published: September 2023

The number of applicants for civil service posts has increased year by year, and the phenomenon of "Civil Servant Craze" has heated up again. Some scholars have made a quantitative analysis of the causes and effects of this phenomenon from the perspective of sociology and economics, but there are still few literatures using case studies. Therefore, this study will take Zhanjiang as an example to conduct case analysis, collect the employment information of civil servants in Zhanjiang in recent years, and understand the current academic background of the employed civil servants in the city and its changes. The "Civil Servant Craze" may be related to traditional concepts, civil servants' income, and its job stability. In addition, most of the people employed in Zhanjiang are graduates of non-key undergraduate colleges, which may be related to the city preference of high-level (Overseas, Project 985, Project 211, Key undergraduate) universities students for employment and the different employment pressures of graduates of different levels during the epidemic.
An Empirical Study of the Chinese A-share Market Based on the Fama-French Three-Factor Model
Authors: Shi Jinghan
Published: September 2023

In recent years, the international situation has been unpredictable, changes in the economic environment have profoundly affected people's psychological expectations, and the securities market has experienced different volatility, which brings challenges to the validity of the Fama-French three-factor model. Based on this model, this paper selects 20 stocks in the Chinese A-share market, divides them into six portfolios according to their size and book-to-market ratio, conducts a regression analysis of monthly returns from August 2017 to July 2022, and then verifies the explanatory power of the market factor, size factor, and book-to-market ratio factor on the excess returns of the stocks. The results demonstrated that the three factors can partially account for the variation in returns, with SMB having a more significant impact on small-cap companies and HML on firms with a high book-to-market ratio.