bluuebunny/crossref_metadata_2025 huggingface dataset:
The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South
Authors: Parks Jamie , Tong Xiao
Published: July 2024

This paper uses Aaker’s brand personality framework to investigate the personality of the lifestyle brands originating from the American South (Southern lifestyle brands) based on data collected from 283 participants. The results reveal that the personality of Southern lifestyle brands may be described across three dimensions, namely sophisticated, casual and Southern, comprising 62 personality traits. In addition, the results indicate that consumers from Southern states prefer purchasing products originating from Southern states, and that Southern consumers perceive brands from the South as possessing favourable qualities. The findings of the study clearly suggest that the region of the country in which a consumer is from can influence consumers’ brand evaluation and preference due to unique histories, cultures and traditions.
Advancing media asset value: From storage to operational decisions
Authors: White Blake
Published: July 2024

For entertainment and media (E&M) companies, digital photographs, videos, music and animations are among their more valuable and unique assets. Yet challenges related to media asset management (MAM) are keeping many studios and other E&M companies from harnessing the broader value of their digital assets. Today, MAM is about more than simply cataloguing, searching, storing and archiving. It is about balancing the portfolio of investments in strategic content across business units, channels and platforms, allowing MAM to become a key enabler of operational decision making.
Measuring the risk of institutional change in European financial markets
Authors: Jiang Wenjiang , Wu Zhenyu
Published: July 2024

Using a quantile function-based time series model, this paper illustrates a risk measurement to characterise the effects of institutional changes in major European financial markets. The paper presents examples based on major market indices to further address the influences behind the establishment of the European Central Bank. As this model allows more flexibility than classic generalised autoregressive conditionally heteroskedastic (GARCH) models, its validity and robustness are analysed theoretically and illustrated empirically through comparisons with multivariate GARCH models.
Rising oceans, flooded towns: How Georgia coastline communities are readying to recover despite a changing climate
Authors: Kline Jennifer , Geruso April , Preziotti Emily
Published: July 2024

Climate change is posing a significant threat to the coastal counties of Georgia. The Georgia Department of Natural Resources and Hagerty Consulting have recognised this threat and are facilitating a nine-year project aimed at developing a disaster recovery and redevelopment plan for the state’s coastal communities, and providing state-wide technical assistance. This paper provides an overview of this planning initiative and summarises the many insights into the pre-disaster recovery and resilience planning process gained from this project.
Machine learning applications in central banking
Authors: Araujo Douglas , Bruno Giuseppe , Marcucci Juri , Schmidt Rafael , Tissot Bruno
Published: July 2024

Central banks are deploying machine learning (ML) across a variety of use cases, reflecting its potential and usefulness in dealing with an increasingly complex environment. The new techniques can help gather more and better information, which is essential for central banks that rely heavily on data. In addition, a key issue is to make sense of the wealth of data available to derive useful analyses on specific economic and financial situations and, in turn, ensure that the insights gained can effectively back the conduct of evidence-based policies. Yet the deployment of the new tools requires further modifications in central banks’ current operational processes and collaboration models, calling for close cooperation between core IT experts, data scientists and business specialists. It also puts a premium on promoting cooperation between central banks through the sharing of national use cases and on drawing relevant lessons from the experiences observed outside the public community.
Assessment of micro, small and medium enterprises (MSME) financial inclusion initiatives by the commercial banks in Lesotho
Authors: Nalane Lefeela Joseph , Sekantsi Lira Peter
Published: July 2024

This diagnostic study sets out to assess micro, small and medium enterprises’ (MSMEs’) financial inclusion initiatives undertaken by commercial banks in Lesotho. Data for this study was collected by administering a semi-structured questionnaire in four commercial banks operating in Lesotho. The feedback was analysed using descriptive statistics. This paper presents how study revealed that all the commercial banks have, to some extent, tailored their financial products/services and non-financial services to the needs of MSMEs. There are, however still gaps related to the scope and intensity of their actions on MSME financial inclusion. Almost all banks lack separate and comprehensive MSME financial inclusion policies. The implication is that the MSME financial inclusion aspects of the Financial Sector Development Strategy (FSDS) will not be implemented successfully in this context. There is a very limited adoption and adaptation of innovative loan products for MSMEs. On the basis of the findings and gaps, it is recommended that banks develop MSME financial inclusion policies. The policies should specify value propositions, organisational structures, products, processes and systems with which to respond to the MSME financial inclusion dimension of FSDS. Banks should adopt innovative MSME loan products such as financial leasing, factoring, commercial agriculture loan products that are particularly suited to the peculiar needs of crop, wool and mohair farmers and fruit growers, among others. The banks should adopt a common standard for defining MSME. The Government and the Central Bank of Lesotho should identify MSME financial inclusion indicators, develop a measurement framework thereof and institutionalise the periodic reporting of MSME financial inclusion information. This requires that banks upgrade their data management systems/management information systems to enable the capturing, storing, reproduction and sharing of accurate, timely and reliable MSME financial inclusion data.
International principles for boards of directors and cyber security
Authors: Clinton Larry
Published: July 2024

As threats emanating from poor cyber security have grown, calls for boards of directors to become more involved as have also grown. The exact role of the board, as opposed to management, in this new field has been murky, however, and effective steps at the board level have not previously been clearly defined. The Internet Security Alliance (ISA), in conjunction with organisations representing corporate board members and governments on four continents, conducted grounded research involving hundreds of directors, senior management government and academic responders. The ISA research generated a series of open source cyber risk handbooks. The handbooks articulated a common set of five core principles and practical steps to implement them. This paper discusses these principles, which include items boards need to be aware of in their own operations, as well as delineating the board’s role in setting expectations for management. Although the core principles were supported by all participating organisations, adaptations were required to reflect differences in culture, board structure and law. The principles depart in significant ways from many commonly held assumptions about addressing cyber risk. For example, the very first principle is that boards need to conceptualise cyber security not as an ‘IT issue’ but as a broader risk management issue. Other principles urge boards to understand their unique legal obligations and access appropriate expertise. Boards are also urged to consider restructuring their cyber security management teams away from their current IT focus and urge management to adopt new cyber risk assessment techniques conceptualising cyber risk in empirical and economic terms. Although not part of the ISA research, the paper reports on an independent assessment PwC conducted on use of the handbooks. PwC’s ‘Global Information Security Survey’ reported use of the handbooks generated higher budgets, better risk management, closer alignment between cyber security and business goals and helped generate a culture of security
Should the European repo market clear and settle only in central bank money?
Authors: De Vidts Godfried
Published: July 2024

One of the threads in the regulatory discussions that have been taking place in Europe in the wake of the Lehman crisis has been about strengthening the financial market infrastructure. Attention has turned to the issue of whether payments by so-called financial market infrastructures should be made in ‘central bank money’ (CEBM) rather than ‘commercial bank money’ (COBM). This paper looks at the roles of CEBM and COBM in the clearing and settlement of fixed-income securities in Europe. CEBM is seen as a risk-free settlement asset. The problem is that most institutions wishing to make payments do not have access to central bank accounts and many institutions that do have access do not necessarily think it economic or worthwhile to open an account. But, most importantly, few central banks offer cross-border access (a major exception being the European Central Bank within the eurozone) and none offer foreign currency payments. All developed economies therefore use CEBM and COBM in tandem, but the vast bulk of payments are made in COBM. In order to aid an understanding of the complex interaction of CEBM and COBM in the clearing and settlement of repos in Europe, the paper maps the flow of money and securities in central counterparty-cleared repo business.
Is China's bond market really inefficient?
Authors: Li Desmond W. P.
Published: July 2024

China controls its exchange and interest rates, and does not offer RMB interest rate derivatives in China. As China is an emerging market, people expect a certain level of inefficiencies in its bond market. This can be illustrated in the way that some bonds are transacted at prices that appear to bear little relation to their fair values. However, closer inspection reveals that this is not due to market inefficiency per se, but rather the fact that bond traders in China may buy and sell bonds in bundled form. As an example, a trader may seek to hide his losses on one bond by selling it at an inflated price at the same time as buying another bond, also at an inflated price; thus, while the bonds may, individually, deviate from their fair price, bundled together, the aggregate price is fair. This is only possible for over-the-counter bond transactions, due to the opaque nature of the trade process; all bonds traded on the exchanges are transacted at their fair values.
Chatbots as a lever to redefine customer experience in banking
Authors: Moysan Yvon , Zeitoun Jade
Published: July 2024

In view of the advantages of chatbots and the bright prospects of development combined with the growth of mobile utilisation, companies tend to use chatbots increasingly as tools and channels of customer relationship management. Regardless of whether they are needed to help in a purchase or manage a booking or answer a question, they are used day and night to deliver a personalised experience. Currently, banks are using chatbots mostly for non-banking services, but some of them are already exploring banking information and financial coaching.
Maximising the value of a pharmaceutical line extension using discrete choice modelling, secondary data and market segmentation
Authors: Latta Michael , Clark Melissa
Published: July 2024

Pharmaceutical marketing is an industry that differs from consumer marketing in many ways. Pharmaceutical marketers must consider many factors when making product development choices. This study utilises a discrete choice model to make a recommendation for maximising the value of a cough syrup product line extension by an established pharmaceutical company, Celltech. Two cough syrups — Tussionex®, a hydrocodone polistirex extended release suspension product, and Delsym®, a dextromethorphan polistirex extended release suspension product — were already marketed by Celltech. Primary data in the form of a telephone survey of 160 primary care physicians and 140 paediatricians and secondary data from the IMS National Prescription Audit were utilised to inform the research process and generate tradeoff and cannibalisation analyses. Those analyses were done and FDA approval was obtained for the product (Codeprex®, a codeine polistirex extended release suspension product) in 2004, but the product was abandoned after Celltech was acquired by UCB-USA. The value of FDA-approved Codeprex™ was shown to be maximised by the tradeoff and cannibalisation analyses, but corporate strategy trumps applied marketing analytics in this case.
Modelling the influence of teenagers' shopping motivation on their intention to purchase sports merchandise: A perspective from an emerging economy
Authors: Gupta Sahil , Kapoor Komal , Sharma Geeti , Malik Nishtha
Published: July 2024

This study has focused on analysing the factors influencing the shopping motivation of teenagers in relation to their intention to purchase licensed sports merchandise. It has particularly focused on understanding the impact of shopping motivation, brand image, sports celebrity, personal values and team identification on the purchasing intentions of teenagers. After building upon the theoretical framework of the various constructs, the relationship has been analysed through structured equation modelling that has helped to reveal the influence of these factors on buying intention. The results show a positive relationship between the variables and purchase intentions for sports merchandise. The results would provide meaningful and relevant input for developing marketing and branding strategies to attract teenage consumers to buy sports merchandise associated with various teams in a sporting event. As the variables are interconnected, a better marketing strategy with effective communication would help in delivering the right outcomes for young consumers.
The KidZania story: Great data, rich experience and customer loyalty
Authors: Marsh Sarah , Bloom Margy
Published: July 2024

Great data do not equal great experience. But great data, plus a rich experience, can create customer satisfaction that leads to long-term loyalty for a cultivated subset of engaged customers.
On the role of ontology-based RegTech for managing risk and compliance reporting in the age of regulation
Authors: Butler Tom , Brooks Robert
Published: July 2024

This paper addresses important questions such as: what challenges are presented by new regulation to banks’ infrastructure, risk management and profitability, and how can these challenges be best addressed? It also examines the potential impact FinTech has on the riskiness of banks and proposes RegTech as the solution. Following a brief overview of the impact and costs of regulation since the financial crisis, the paper introduces RegTech in the context of challenges facing financial institutions and the limitations of governance, risk and compliance (GRC) systems. This paper’s main contribution is in its delineation of a regulatory compliance and risk ontology, the technologies that underpin it and the related objective-risk-control (ORC) model. The paper argues that these provide a platform on which RegTech can perform effective risk management and compliance reporting in a global post-crisis regulatory environment.
The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach
Authors: Jung Won-Sik , Yoon Sung-Joon
Published: July 2024

Understanding the complexity of how consumers arrive at their purchase decision in an online context requires a multi- faceted understanding of the antecedents of behavioural outcome, which in turn requires familiarity with multiple information processing paths. By exploring this underlying process, researchers can better understand consumers’ online decision-making process. To this end, this study raises three research questions: (1) Do experiential values (intrinsic versus extrinsic) influence consumers’ intention to purchase beauty products online? (2) Do affective (happiness) and rational (brand trust) variables mediate this relationship? (3) Does social network service based word-of-mouth have a moderating effect on purchase intention? The findings highlight the value of taking a bi-dimensional approach to both experiential values (extrinsic versus intrinsic) and the information processing mechanism (rational versus affective).
An intelligence led approach to addressing cyber fraud: Proactive fraud auditing
Authors: Petrie Elizabeth
Published: July 2024

It is estimated the global cost of cybercrime will grow to US$2 trillion1 by 2019. With more than six billion2 connected devices comprising the Internet of Things, the attack surface is growing for cyber fraud, one of the many types of cybercrimes. As more companies digitise the way they conduct business more data than ever is available to be stolen and monetised. At the same time, adoption of the internet continues to rapidly increase globally, adding more users for hackers to target. There has also been a sharp increase in the availability and advancement of cyber-attack tools online, such as the sale of zero day vulnerabilities, the discovery of which more than doubled in 2015.3 Such explosive growth in cyber criminal activity demands a new approach to defending against it or companies may be faced with the difficult decision to go out of business if suffering a cyber attack that can cause bankruptcy, either through theft of funds, destruction of data or irreparable damage to reputation. Traditional network defense approaches have been one dimensional, relying on technology as the gate keeper, however the adversary today is not only advanced and persistent but highly adaptable, constantly learning how to overcome defensive measures. As a result organisations must also adapt, using an intelligence led approach to prepare for and defend against such attacks instead of constantly reacting to them.
Green swans and pink washing: Promoting a strong culture of environmental and social responsibility in financial institutions
Authors: Connell Matthew
Published: July 2024

Anyone trying to build a strong culture of social and environmental responsibility within a financial institution must choose from a range of fundamentally different values, not only from legislation, but also from public opinion, experiences of underprivileged groups, religious beliefs and from the world of science and academia. One way to identify, understand and reconcile different values is through a system drawn from across the social sciences known as the theory of the convention. Applying this framework to the range of relationships needed to deliver financial intermediation allows financial professionals to prioritise key values. Many of these key values stem from the technical disciplines needed to evaluate risk and perform the core functions of a financial intermediary. However, institutions must also maintain long-term relationships with clients, staff and a range of groups at higher risk of vulnerability within their community, and that involves adopting a creative approach to combining the values of the technical expert with empathy and a sense of stewardship toward human and environmental resources. An understanding of the relationships and values at play can help actors to create and modify conventions that, in turn, contribute to a strong culture of social and environmental responsibility.
Planning for urban renewal: Public/private initiatives in Bogota, Colombia, 2000–2014
Authors: Lobo Bruno
Published: July 2024

This paper analyses the role of planning in large-scale urban renewal projects in Bogota, Colombia. Drawing on three case studies from 2006 to 2014, it focuses on the impacts of the strategic plan on implementation and public benefits delivered by each project. The research methodology is based on comparative case study analysis using quantitative and qualitative data collected through planning documents, press articles, interviews and field research. It concludes that, in spite of the significant legislative reforms enacted and public works executed to encourage urban renewal, the lack of articulation between planning scales, imbalances in incentives provided and difficulties in assembling lots hindered project implementation. The paper illustrates the material expression of strategic planning by analysing the evolving role of public agencies and land-use regulation in urban renewal. It also evaluates public instruments of land readjustment and public value-capture used in urban renewal projects. It suggests that the interdependence between public policies for urban renewal, real estate markets and local communities should form the basis of successful strategies and proposes policy formulations to improve the ‘public return’ of large-scale urban renewal projects.
New tools and techniques for understanding non-conscious consumer decisions
Authors: Bridger Darren , Noble Thom
Published: July 2024

Market researchers increasingly understand the importance of non-conscious processes in consumer decision making. A number of concepts and models are being adopted from cognitive neuroscience, such as conceptual and motivational priming and processing fluency. In tandem with these new models, researchers are turning to techniques that measure non-conscious processes either through direct brain measures (eg EEG, SST and fMRI), moment-by-moment eye-movement patterns (eye-tracking), facial expressions of emotion (FAC), or the non-conscious emotional and meaning associations that a brand or ad triggers (implicit-response measures). This paper briefly describes the theoretical background to how these ideas are being applied, as well as each main technique, with its potential uses, strengths and weaknesses.
Real-time retail payments or faster payments: Evidence from select countries on consumer attitudes and the importance of dependability
Authors: Buckley Andrew , Balakrishnan Mahadevan
Published: July 2024

To date, some 54 countries have access to real-time retail payments systems (RTRPS). With many other systems currently under development, this number could exceed 100 in the next few years. Many countries without a widely available and accessible infrastructure for payment acceptance are leveraging RTRPS to build applications that employ QR codes or other means to transform payments. Many other countries have also been leveraging the RTRPS infrastructure to integrate e-money institutions or FinTechs into the payments ecosystem, to drive competition and innovation and to improve financial inclusion. In this way, faster and real-time payments systems are becoming an increasingly important critical national infrastructure and hence vital for enabling economic development. Thus, as economies leverage these systems, it is essential that they be dependable. This paper investigates the dependability of faster payments based on market research findings from six countries — three with developed economies (Australia, Japan and the UK) and three with developing economies (India, Mexico and Thailand). Based on the findings, the paper discusses policy implications and suggests approaches to implementing real-time payment systems.
Marketing performance management: How best-in-class marketing organisations prove marketing’s value
Authors: Patterson Laura , Kilgore Patrick , Miller Rick
Published: July 2024

Over 400 organisations participated in the 16th Annual Marketing Performance Management Benchmarking study. The aim of the study was to understand the subtle nuances that separate best-in-class marketing organisations from the rest of the pack when it comes to being able to prove their value, contribution and impact. The results reveal that member of this elite group of marketers are significantly better in five key areas of performance management — business acumen, alignment, accountability, performance target setting and the use of analytics. In addition, this group leverages marketing operations differently. This paper provides insight into how to join their ranks.
The real gamble is playing the same game as your competitors
Authors: Tait Bruce J.
Published: July 2024

The essential task of strategy—particularly brand strategy—is to differentiate. But it can go wrong in many ways as managers and strategists are drawn inexorably back to category conventions. This paper argues for a more dedicated focus on differentiation and outlines important observations regarding the challenges inherent in defining such a brand strategy. It will examine a case study about successfully breaking category conventions and some principles and lessons to help the practitioner stay on course.
New technologies bring new risks to the supply chain
Authors: Bisceglie Jennifer , Weatherford Mark
Published: July 2024

Digital supply chains bring new risks. Some are purely technical, such as unsecured Internet of Things (IoT) devices. Others are geopolitical, such as trade sanctions that prevent businesses from acquiring critical materials. The greatest risks, however, are those that exist deep in the supply chain and have not yet been exposed. Supply chain professionals operating in a world of automated commerce need a foundational understanding of new technologies and practices, how they expose supply chain members to risk and what steps can be taken to leverage them safely. This paper provides practical strategies to secure IoT, 5G, 3D printing and software supply chains, and offers recommendations on creating structured processes around people, practices and vendors to participate in the global economy with confidence.
Post-processing the MD Anderson Oral History Project: A multi-disciplinary approach to streamlining, efficiency and maximum content mapping
Authors: Rosolowski Tacey A. , Garza Jose Javier
Published: July 2024

The Making Cancer History Voices Oral History Project is run by the Research Medical Library at the University of Texas MD Anderson Cancer Center in Houston, Texas. The project is unique among bio-and-medical institutions and archives because of its commitment to a three-part project mission: ongoing interview collection; extensive post-processing of interviews to map content; and the development of access tools for traditional and non-traditional users. The project began, however, with a narrowly conceived mission and fragmentary post-processing protocol. The authors describe the strategies adopted to implement a new mission, transforming the project into an efficient and integrated system with significant content mapping capacity. Implementation was significantly shaped by the multi-disciplinary nature of the oral history team: an oral historian and an archivist have collaborated to address the special challenges that spoken language presents to content management. They describe how they developed a meme-based coding system, developed search and navigation tools to facilitate use and staff workflow and organised a relational database.
Marketing in the time of coronavirus: Lessons learned at the University of Glasgow
Authors: Sandison Rachel
Published: July 2024

This paper provides an overview of the core tenets that drive successful organisational marcomms activity in this peri-COVID-19 environment. The reader will gain an understanding of the marketing theory that underpins these responses, and why marketing and communications has a strategic role to play in driving institutional plans during a crisis. The paper also provides a case study on the specific initiatives undertaken by the University of Glasgow since the start of the pandemic, and the lessons that have been learnt. In particular, the case study focuses on the importance of brand and reputation in the delivery of responsive strategies and the significance of market orientation and innovation during times of crisis.
Visualisation of model risk propagation
Authors: Barrett James
Published: July 2024

This paper steps back from the focus on model risk in isolation and instead looks at the analytical infrastructure and operational environment in which models operate. Visualisation using analytical infrastructure diagrams provides a much quicker and more comprehensive understanding of the state of complexity of model dependencies and propagation of risk than textual documentation. Benefits of diagramming include knowledge sharing, a byproduct of identifying the true path of model risk and the environs through which it travels. Another benefit is identifying what and where are the analytical tools that mitigate or amplify the model risk downstream. Finally, the diagram provides a unique perspective to gauge whether the model-based production chain that feeds the business is unnecessarily complex or inefficient, or contains crucial gaps or redundancies.
Road to integrating facility management into corporate real estate management: Case study — Bayer
Authors: Krabbe Frederic
Published: July 2024

This paper provides insights from the inner circle about how facility management (FM) has been embedded into corporate real estate (CRE) management at Bayer. It offers hints and learnings about how to overcome an historic established structure in a company which is more than 150 years old. A strong team with the support of internal partners and different external experts has been driving this process since 2016. The process took several years, different hurdles had to be passed and it is still ongoing. In the end, it even accelerated as a result of the merger of Bayer and Monsanto.
Transforming hospital capacity management: Experience from two academic medical centres
Authors: Kane Erin , Kobayashi Kimiyoshi , Dunn Peter F. , Scheulen James J.
Published: July 2024

Historically, capacity has been ‘undermanaged’ in health systems. Traditional mechanisms that rely on single departments to solve these problems are inadequate. New governance and managerial mechanisms are needed for redesigning care at the hospital and health system level. On the basis of our collective experience at two large academic medical centres, we identified four important elements of effective capacity management: a dedicated leadership role with a hospital-level view, centralised analytics defining universal metrics, aligned incentives across the institution and an engaged front-line staff. This paper shares case studies from two different academic medical centres, highlighting tools developed to manage patient flow and streamline operations while operating at high capacity.
Operational readiness playbook: A go-to approach to control chaos
Authors: Nelson Suzanne , Barclay Jason E. , Gray Richard J. , Jasperson Jan C. , Reinschmidt Karen J.
Published: July 2024

As project leaders plan large, transformational initiatives, impacted departmental leaders are often forgotten. Operational leaders are in need of a practical, concise guide to prepare for project activities and allocate resources. The Plummer Project change management team of Mayo Clinic created a single source of timelines and tasks with links to more detailed information, termed a ‘playbook’ for operational leaders. The tool was dynamic and provided the operations-relevant project timeline, required preparedness activities and essential references. This paper analyses the format and content of this playbook to assist other organisations with the execution of complex projects. The playbook provided clarity, efficiency and cohesiveness with deep benefits to the project team and organisation.
AML for a blockchain age
Authors: Christiansen Neal , Jaber Valerie-Leila , Rabenn Grant , Strait Melissa
Published: July 2024

Blockchain technology is not only unlocking important innovations in financial systems, it is also the foundation for powerful new tools used to combat illicit finance. This paper describes some of the ways that this technology not only enhances traditional compliance tools but also goes further, offering investigators unprecedented access to transactional data. The result is that virtual asset service providers, unlike traditional financial institutions, are not limited to static or opaque stores of customer information but can instead conduct more sophisticated analyses that are faster, more reliable and more dynamic than what was previously available. Given this new compliance landscape, this paper sheds light on where the most significant illicit finance threats are in the cryptocurrency ecosystem and, further, how regulators can support the development and adoption of powerful new compliance tools, including those using novel digital identity systems.
Creative meets technical: How to be a good DAM customer
Authors: Saunders Sarah
Published: July 2024

This paper focuses on the relationship between DAM vendor and client company, and discusses how working practices and cultures within the client company can affect the outcome of the project. The tension between creative and technical ways of thinking is highlighted, and a number of success factors relating to the way a DAM project is managed by the client are discussed. Teamwork and communication between stakeholders, realistic assessment of resources and project scope, appropriate project management style, and the need for a partnership between DAM vendor and client are highlighted. The article is informed by the experience of the author and of two major DAM system providers, and provides a practical overview of the process of planning and implementing DAM, designed to help DAM buyers make best use of their resources.
Lower-grade municipal bond price risk and sensitivity of price volatility to level of yields
Authors: Lakshmivarahan S. , Stock Duane R.
Published: July 2024

Price volatility (variance) is a common measure of bond risk. Previous analysis has shown price volatility to depend upon duration and the volatility of interest rates. A more complete and accurate second-order model shows that price volatility also depends on predicted changes in yield and convexity. Municipal bond price volatility estimated by the more accurate second-order model can be much larger (200 per cent) than estimated first-order volatility. Analysts using only a first-order model can make large errors. Additionally, the effect of yield level on price volatility can be very different in first and second-order models.
Ain’t Nothin’ Goin’ On But the Rent? : Or, How do you make a loss of rent claim work? — Part 1
Authors: Kay Richard , Taggart Nic
Published: July 2024

This two-part paper specifically considers a landlord’s ability to include in a claim for damages at the end of a lease a sum representing the loss of the rent the landlord would otherwise have been able to receive from a new tenant, had the outgoing tenant not delivered up the premises out of the covenanted for state and condition. The paper considers and contrasts the conceptual basis for such claims and discussing the conceptual issues arising from the special rules in respect of claims for damages for disrepair properly so-called, which flow from the case of Joyner v. Weeks and the Landlord and Tenant Act 1927, Section 18. The paper proposes a solution for the difficulties these special rules cause in respect of the general law of causation in damages claims. The paper examines both the legal and the valuation challenges in mounting such claims. It gives particular attention to the difficult issues arising with: the length of the period necessary to market the premises, even if they were in repair; the impact of a landlord being unwilling or unable to undertake repair works until the market has improved; and the position of a landlord who wishes to occupy the premises himself. The paper concludes with a practical, step-by-step procedure for the calculation of such claims (which is also conveniently summarised in a flowchart). This is intended to guide practitioners through the process of making such a claim as simply as possible. Part two of this paper will appear in Journal of Building Survey, Appraisal & Valuation Volume 8 Number 1.
Leadership’s role in accountable care success
Authors: Menacker Morey
Published: July 2024

Accountable care is a model of health-care delivery that stresses prevention, efficiency, quality and outcomes. It is considered an important step in moving to a value-based healthcare system. Leadership must be willing and able to articulate the message, understand the roadblocks to success and navigate a path forward. This requires a specific skill set not previously stressed in healthcare leadership. This paper reviews the accountable care organisation (ACO) model, examines why it is important and discusses how to succeed.
Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework
Authors: Chakraborti Rajdeep , Roy Subhadip
Published: July 2024

Event sponsorship in sports has become one of the most prominent non-traditional components of the marketing communication mix for many companies across the globe. Past literature has shown that event sponsorship helps the sponsor brand in terms of brand positioning, image build-up and even in raising favourable purchase intentions. However, literature about sponsorship has not investigated the mediating role of consumer emotions or affect on consumer attitudes towards the sponsor brand. The present study was conducted to identify (a) whether sponsorships are important in developing countries such as India; and (b) whether brand and event emotions play a mediating role in creating consumer attitudes towards the sponsor brand as a result of an event sponsorship. Based on primary data collected from 289 respondents using a questionnaire-based survey, the study has generated interesting findings. The fit between an event and a brand was found to affect consumer emotions towards the brand and the event. Consumer emotions/affect were found to have a significant impact on event-related attitudes as well as sponsor attitudes. Sponsor brand attitudes were found to have an impact on event attitudes. The present study not only opens up areas for academic research, but also highlights the need for practitioners to choose the events to sponsor and promote their brands, if they want to avoid negative emotions and negative attitudes from their consumers.
Response latency measures in questionnaires: A brief overview
Authors: Bridger Darren
Published: July 2024

Questionnaire response times have been used in psychological research for decades. However, even though the prevalence of computers has made such data more easily available than ever, market research frequently overlooks this information. Adding response timing to survey questions can increase both their reliability and their ability to predict behaviour. They can also be indicative of attitudes that are more resistant to change. Faster response times are thought to indicate attitudes that are highly accessible from memory, but they are only measurable under certain conditions. Non-attitudinal variables that can also affect response speed must also be considered. This paper reviews the evidence supporting the advantages of adding response time data to surveys, and briefly introduces an example procedure for doing so.
Planning for grey rhino risks : How to prepare for the ‘unforeseeable’
Authors: Robertson Jo
Published: July 2024

Grey rhino risks are high-impact but seemingly low-probability risks that get shuttled to the sidelines, often due to a misguided hope that the risk will not materialise in the near term, so mitigation planning can be delayed or dismissed. As the author has argued previously in this journal, it is time to change the way we look at risks in order to reassess and re-prioritise our grey rhino risks. We must stop shrugging our shoulders and treating grey rhinos as ‘unforeseeable’ and therefore absolving ourselves from doing anything about them. The author’s previous paper, ‘‘Rhinos and risk assessments: Adjusting risk assessment methodologies to account for “unforeseeable’ events”’1 provided a methodology for pulling grey rhinos into the spotlight, so that we can see them more easily and recognise that their high-impact status requires both acknowledging and planning for. The present paper takes the methodology a step further — demonstrating how to plan for grey rhino risks that have been identified. Rather than continuing to tag grey rhinos as ‘unforeseeable’, we can and must prepare our organisations for them.
Assessing the impact of advanced sensors and behavioural biometric authentication technology on the reach of financial institutions
Authors: Costigan Neil
Published: July 2024

This paper demonstrates how the development of advanced sensor technology has opened the door for user authentication that measures human behavioural patterns to verify individual users. It details how this biometric, known as the behavioural biometric, focuses not on what a user is doing, but how they are doing it. It will introduce readers to the concept of continuous authentication – a means of analysing the behaviour of a person who is using a device naturally – which creates a stronger security solution, and can do so without adding extra steps for the user. While acknowledging the prevalence of other biometric solutions currently adopted by financial institutions, the author believes that the latest behavioural technology can provide said institutions with the security and user friendliness that is demanded of them by customers. This paper also explores how biometrics can democratise financial services, providing customers with more facilities and adding extra value to transactions. Finally, this paper considers how the rise of malicious bots and malware calls for the adoption of greater risk-based security solutions in banking.
The connected airport: How actionable insights are driving more strategic operations for Manchester Airports Group
Authors: Hounsgaard Kasper , Woods Nick
Published: July 2024

Airport operators have long known the importance of data collection. While many still struggle to utilise data in daily operations, best practice is emerging in the form of Connected Operations — a software-enabled approach whereby data is used proactively and flows through all operational areas. Manchester Airports Group (MAG) is committed to adopting this approach and is partnering with software company Copenhagen Optimization to help achieve its mission of operating the most intelligent airports in the world. The focus of the near two-year partnership has been the creation of an Airport Intelligence Platform. The platform is now reaching a level of maturity where, thanks to the effective use of artificial intelligence (AI) and algorithms, MAG’s airports can predict what will happen in their operations, and through the use of prescriptive analytics, understand how to react. The result is a shift from siloed, short-term reactions to connected, proactive scenario planning in pursuit of strategic goals. This paper outlines the vision of the Connected Airport, reflects on the authors’ shared experiences, the steps taken to make the vision a reality, and details the challenges experienced along the way.
Increasing brand desire through communication strategies: TAG Heuer and the female customer
Authors: Kadow Janine S. , Beyerhaus Christiane , Perret Jens K.
Published: July 2024

The female target group is becoming increasingly important for both the luxury market and the luxury watch market. As a result, brands that have so far focused predominantly on the male target group must develop strategies to attract the female target group to their brand and products. Only with the help of a clear brand management and positioning strategy of the brand in the luxury watch market can a desirable brand be established. The aim of this paper is to investigate communication measures and position strategies that can contribute to enhancing the desirability of the TAG Heuer brand specifically within the female target group. To answer the underlying research questions, a quantitative consumer survey was conducted and completed by 135 participants. Furthermore, this paper aims to identify trends for the luxury goods industry that could bear relevance to the TAG Heuer brand in the future. The findings of the paper suggest that both events and collaboration with other brands, as well as collaboration with female influencers and testimonials, can increase the desirability of the TAG Heuer brand among the female target group. In addition, limited and special editions have great potential to increase the desirability of the brand. In the long run, the positioning of the TAG Heuer brand in the luxury segment is recommended. Overall, the paper provides important insights into the consumer behaviour of the female target group in the luxury watch market and suggests the measures that may be taken to increase the desirability of the TAG Heuer brand.
International personal data transfer: An analysis of Brazil’s legal system and new LGPD under the adequacy standard of the EU GDPR
Authors: Rajagopalan Alexandre Serrano
Published: July 2024

The international transfer of personal data is an issue of fundamental importance in data protection. The General Data Protection Regulation (GDPR) has conditioned all data flow to third countries to stringent alternative requirements, the most important of which being the existence of an adequacy decision made by the European Commission finding the level of data protection afforded by that third country to be equivalent to the one provided by the GDPR. This study aims to apply the adequacy standard, as established by the GDPR and interpreted by the Court of Justice of the European Union (CJEU), the Article 29 Working Party and the European Commission, in order to determine whether Brazil has the potential of obtaining a favourable decision from the European Commission. The country’s legal system and new Lei Geral de Proteção de Dados Pessoais (LGPD) were analysed, in depth, with a focus on the three elements the GDPR requires to be taken into account in the course of adequacy findings: a legal framework containing certain core elements, an independent supervisory authority and the international commitments of the country. The results indicate that Brazil’s legal system offers appropriate tools capable of providing data subjects with an adequate level of protection, which, subject to future regulation on the time limits for compliance with certain privacy rights, can be considered equivalent to the level of protection guaranteed by the GDPR. Such a finding, should it be confirmed by the European Commission in the future, would have the effect of allowing the transfer of personal data from Europe to Brazil.