bluuebunny/crossref_metadata_2025 huggingface dataset:
Akses Digital Marketing, HR Analysis and Financial Analysis Bootmaker Mr. Kye Shoes di Masa Pandemi COVID-19
Authors: Utarsih Henny , Susanti Sussy
Published: October 2023

Mr. Kye Shoes is a family-run company that few a is completing shoe orders for a number of organizations, including the TNI and an outsourcing firm for security guards. However, there is inadequate equipment, including shoe molding, to accommodate the large number of orders. Digital marketing is done by Mr. Kye Shoes, but only Shopee and the Facebook Marketplace are used for digital marketing. The company is prone to blending commercial operations with personal matters, and the COVID-19 pandemic caused a 50% drop in production activity. The community service program carried out by the team is to take a field work approach used to carry out tasks, and job descriptions, HR job descriptions, operational analysis, opportunity analysis, market and competition analysis, financial analysis, SWOT analysis, and digital marketing are all included in the company planning process.     

Keywords: Digital marketing, HR analysis, simple financial analysis, SWOT analysis, .

Abstrak 

Mr. Kye Shoes adalah perusahaan keluarga yang menyelesaikan pesanan sepatu untuk sejumlah organisasi, termasuk TNI dan perusahaan outsourcing untuk satpam. Namun, peralatan yang ada belum memadai, termasuk moulding sepatu, untuk menampung pesanan dalam jumlah besar. Digital marketing dilakukan oleh Mr. Kye Shoes, namun hanya Shopee dan Facebook Marketplace yang digunakan untuk digital marketing. Perusahaan cenderung mencampurkan operasi komersial dengan urusan pribadi, dan pandemi COVID-19 menyebabkan penurunan aktivitas produksi sebesar 50%. Adapun Program pengabdian kepada masyarakat yang dilakukan tim, adalah dengan melakukan pendekatan kerja lapangan digunakan untuk melaksanakan tugas, dan uraian tugas, uraian tugas SDM, analisis operasional, analisis peluang, pasar dan saingan, analisis keuangan, analisis SWOT, dan pemasaran digital semuanya termasuk dalam proses pembuatan rencana perusahaan. 

Kata kunci: Digital marketing, analisis SDM, analisis keuangan sederhana, analisis SWOT.
Overriding the rules of international tax treaties by the means of the national law of one of the parties (“Tax treaty override”)
Authors: Khavanova I. A.
Published: October 2023

Subject of research. The article is dedicated to the “tax treaty override”; it outlines debatable aspects, associated herewith. “Tax treaty override” is an action (in certain cases - omission of action) to expand taxation beyond (jurisdictional boundaries), defined in double taxation agreements which is implemented mainly through the intentional alteration of national legis-lation. The correlation between national and international legal norms has major impact upon the agreements on double taxation of income taking into account that many states including Russia are participants to the Multilateral Convention to Implement Tax Treaty Related Measures to Prevent Base Erosion and Profit Shifting 2016, which modifies rules of the men-tioned agreements and therefore begets a large number of possible collisions.

Goal of the article. The goal of the article is to demonstrate that even if constitutional pro-visions don’t prevent the adoption of legislation on taxes and charges in contradiction with international obligations – that doesn’t imply that the latter lack legal significance. The goal also includes revealing specific features of double taxation agreements one of which is deep integration with domestic tax legislation that doesn’t stand still, but is evolving constantly. Methods of research. The preparation phase included the following research methods: formallogical analysis, system-based analysis, description, juxtaposition, synthesis and summarizing.

Basic outcomes. The author draws a conclusion that the alteration (expansion) of tax jurisdiction which impacts i.a. the contents of tax residents’ rights of one or both treaty countries (party countries, treaty states) is actually the essence of tax treaty override. The main objectives of regulatory impact are jurisdictional capabilities (distributive rules) of states and tax reliefs for residents (individuals for the tax agreements). The phenomenon under consideration represents an artificially generated collision between the provisions of tax treaties and more recent norms of domestic legislation of one of the countries subject to a tax agreement, while the mentioned issue should be resolved in favor of domestic regulations. The main goals of regulatory impact include: jurisdictional capabilities of states (dis-tributive rules) and tax reliefs or benefits for residents (individuals for the tax agreements). Tax treaty override emerges when a provision of a law prevails and cannot be overridden by the means of tax agreements, including the test of correspondence between a national legal definition and the agreement context. At the same time legal changes that have prevailing power may correspond with international law (reasonable protection of national tax base) since the treaty states seek to eliminate double taxation without creating possibility of taxation freedom or reduction of taxation through tax avoidance and tax evasion.
GENOME-WIDE ASSOCIATION STUDY IN BREAST CANCER:
A LITERATURE REVIEW
Authors: Kaidarova D. , Omarbayeva N. , Omarov D. , Abdrakhmanova A. , Smagulova K. , Goncharova T.
Published: October 2023

Relevance: Breast cancer (BC) is one of the major health problems in the Republic of Kazakhstan. Genome-wide association studies (GWAS)
are used to identify genetic factors contributing to breast cancer development in Kazakhstan and worldwide. The GWAS method consistently helps to find associations between certain single nucleotide polymorphisms (SNPs) in the genome and the development of pathological conditions, including breast cancer, by identifying more than 170 genomic sites. In addition to searching for loci associated with BC, these studies have expanded
our understanding of BC heritability using SNPs located in regulatory areas and identifying DNA variants associated with drug metabolism for
treatment personalization purposes.
The study aimed to highlight the key concepts of modern methods in genetics based on GWAS.
Methods: A literature search in PubMed, Scopus, GWAS Catalog, Cochrane Database of Systematic Reviews, etc., was performed to select
and analyze relevant information
Results: The article describes significant GWAS studies in the field of breast cancer, describes certain genes associated with the development
of the disease, identifies shortcomings, and identifies further strategies for the development of GWAS in the Republic of Kazakhstan
Conclusion: The results of this study have improved our understanding of the biological mechanisms that contribute to breast cancer risk and
may ultimately lead to the development of new targeted therapies for the disease
Penerapan Pembelajaran Berbasis Masalah untuk Meningkatkan Kemampuan Berpikir Kritis Siswa pada pelajaran IPS Kelas VIIIA SMP Negeri 9 Kota Mojokerto
Authors: Allimah Chusnul
Published: October 2023

Pembelajaran yang diterapkan oleh guru selama ini  adalah pembelajaran dengan metode ceramah dan tanya jawab.  Pembelajaran ini masih berorientasi  pada hapalan dan belum mengeksplor kemampuan siswa. Dalam pembelajaran ini hasil yang dicapai belum optimal, hal ini terlihat dari rendahnya kemampuan berpikir kritis siswa  dalam menganalisa permasalahan yang terjadi di sekitarnya.   Kemampuan merumuskan masalah, kemampuan memecahkan masalah dan kemampuan membuat kesimpulan. Oleh karena itu peneliti memilih model pembelajaran berbasis masalah yang bertujuan  untuk menumbuhkan kemampuan berpikir kritis melalui proses belajar mengajar. Penelitian ini bertujuan untuk meningkatkan kemampuan berpikir kritis siswa melalui penerapan pembelajaran pembelajaran berbasis masalah. Pendekatan  yang digunakan dalam penelitian adalah pendekatan kualitatif dengan jenis penelitian tindakan kelas (PTK) yang dilaksanakaan dalam dua siklus. Penelitian  diawali dengan observasi, pelaksanaan siklus I dan pelaksanaan siklus II. Setiap siklus  diawali dengan perencanaan, kemudian dilakukan penerapan tindakan dan observasi, serta diakhiri dengan refleksi. Data hasil penelitian yang diperoleh sebagai berikut, keterlaksanaan pembelajaran berbasis masalah pada siklus I tergolong baik dengan skor penilaian 3.38, Pada siklus II tergolong baik dengan  skor penilaian 3.75. Terjadi peningkatan dari siklus I ke siklus II atau meningkat 10,9%.  Aktivitas siswa mengalami peningkatan, dengan skor penilaian pada siklus I skor penilaian 3,2. Pada siklus II skor penilaian 3,7, meningkat  15,6%  dari siklus I. Kemampuan berpikir kritis siswa dapat dilihat dari hasil tes berpikir kritis siswa dan pengamatan aktivitas berpikir kritis siswa. Data hasil tes berpikir kritis siswa sebagai berikut,  nilai rata-rata siswa pada observasi awal adalah 59,4  nilai rata-rata siswa siklus I adalah 77,6  meningkat   30,6% dari observasi awal. Dan pada siklus II nilai rata-rata siswa 85,3 meningkat  9,9% dari siklus I. Berdasarkan hasil analisis data penelitian, diketahui bahwa penerapan  pembelajaran berbasis masalah dapat merangsang rasa ingin tahu,  siswa aktif dalam proses pembelajaran,  mengembangkan kemampuan berpikir siswa, merumuskan masalah, memecahkan masalah, dan mampu membuat kesimpulan dengan ide/gagasaan baru solusi pemecahan masalah
Peran Guru PAI dalam Mencegah Perilaku Juvenille Delinquency di SMP Negeri 1 Tanjung Pura
Authors: Sabariah Hayatun , Ritonga Lia Ariska , Afrida Nur
Published: October 2023

Penelitian ini bertujuan untuk mengetahui usaha-usaha guru PAI dalam mencegah perilaku juvenile delinquency yang dilakukan oleh peserta didik di SMP Negeri 1 Tanjung Pura Langkat. Pendidikan Agama Islam meletakkan keberhasilan ilmu pengetahuan dengan diimbangi mental yang sehat dan akhlak yang mulia, sehingga bermanfaat bagi kecerdasan umat dan negara. Untuk membimbing peserta didik agar menjadi insan yang berakhlak mulia tentu tidaklah mudah, oleh kerena itu diperlukan berbagai peran yang harus dilakukan oleh guru dalam menangani kenakalan peserta didik. Hasil penelitian yang dilakukan oleh peneliti adalah kenakalan yang dilakukan oleh peserta didik kelas VII SMP Negeri 1 Tanjung Pura Langkat ialah sering bolos, tidak masuk kelas, merokok dan menggangu teman. Peran yang dilakukan guru Pendidikan Agama Islam dalam menanggulangi kenakalan peserta didik yaitu dengan dengan memberikan peringatan dan memberikan pemahaman kepada peserta didik, memberikan nasehat dan menceritakan tokoh idola. Bapak Fadli Sebagai guru Pendidikan Agama Islam juga berperan penting dalam mengurangi kenakalan yang dilakukan oleh peserta didik kelas VII dan faktor yang mempengaruhi kenakalan yang berulang-ulang ialah karena faktor puber dan lingkungan pertemananya, yang lebih dominan melakukan kenakalan-kenakalan ialah peserta didik laki-laki.
Analisis Berpikir Kreatif Peserta Didik dalam Menyelesaikan Soal Open-Ended Berdasarkan Kecerdasan Matematis-Logis dan Linguistik
Authors: Rosy Nisak Nirmala
Published: October 2023

Munculnya inovasi-inovasi dalam pembelajaran menuntut peserta didik untuk lebih kreatif dalam menyelesaikan masalah. Untuk melatih kreativitas peserta didik digunakan berbagai cara salah satunya dengan melatih menyelesaikan soal open-ended. Dengan soal open-ended proses berpikir peserta didik lebih kreatif. Selain itu, untuk meningkatkan proses berpikir kreatif peserta didik lebih maksimal dipehatiakn bakat dengan tipe kecerdasan yang dominan. Kecerdasan dengan tipe matematis-logis melatih peserta didik untuk berpikir lebih kreatif mencari alternatif jawaban dan cara dalam menyelesaikan soal. Sedangkan peserta didik dengan kecerdasan linguistik melatih peserta didik untuk berpikir lebih peka terhadap informasi yang terdapat dalam soal dan mengkomunikasikannya kembali. Proses berpikir kreatif pada peserta didik bertujuan agar peserta didik dapat mencari solusi atau masalah dengan berbagai cara penyeesaian
VIETNAM’S HYBRID URBAN LANDSCAPES: The Dream of Western Architects / Urbanists
Authors: Shannon Kelly
Published: October 2023

The non-designed built environment has long been a fascination in Western-based theoretical discourse of architecture and urban design. The powerful sensation of barely controlled chaos that pervades the atmosphere of urbanity in the South has proven globally inspirational and challenges Western world’s model of urbanization and modernization. This paper draws upon the particular case of Vietnam. It is premised upon the belief that there exists the possibility to embrace informal and/or illegal settlements and activities into a Vietnamese urbanity for the 21st century. Vietnam has the opportunity to develop an ambivalent urbanity – one where ‘place culture’ meets globalization. A balance can be struck between the forces of stability and the forces of mobility in the country’s hybrid urban landscapes. Two very different but complementary elements of landscapes need to continue to develop in parallel – one established, maintained and governed by law and political institutions, dedicated to permanence and planned evolution; the other, the vernacular landscape, identified with local custom, pragmatic adaptation to circumstances, and unpredictable mobility/change. The informal and/or illegal elements within Vietnamese urbanity can become the strategic points to create such a balance. Examples in three secondary cities (Vinh, Hue and Can Tho) of Vietnam are explored for their respective qualities which undeniably tie the informal urbanity to ‘genus loci’ and suggest manners in which these hybrid landscapes can become a formal and legitimate part of future urban development.
SYDNEY’S ‘TOASTER’ BUILDING – AN INTRUDER IN DISTINGUISHED COMPANY
Authors: Khan Dr. Shahed A.
Published: October 2023

A city’s skyscape is defined by structures that often acquire the status of icons and landmarks. While these icons generally provide a sense of place to the community helping it to identify with the built environment, certain additions to the skyline may be unpopular and may take away from this sense of place and belonging. Most Sydneysiders believed that the ‘Toaster’ would visually “intrude” into the city’s skyline, partially block out public access to some cherished views and interfere with the visual space of the familiar icons that form the city’s skyscape. Having followed proper and appropriate development approval process, however, the developer could successfully withstand a lengthy community protest and negative media campaign aimed at blocking the development. However, the community opinion created its own pressures in the shape of options and imperatives for the various actors involved in the planning and development control process and brought to light various shortcomings of the planning system that allowed an unpopular development to proceed. The following paper touches upon some of the major issues related to this saga and presents facts in a case study fashion. It is hoped the case-study will shed light on the nature of the community’s response that is generated against negatively perceived development and the potential impact of community sentiment on the planning process. It is also hoped to learn some useful lessons from the Sydney experience so that we may better utilize the community sentiment as a resource in shaping our cities for the better.
TRANSFORMATION OF MAIN BOULEVARD, GULBERG, LAHORE: FROM RESIDENTIAL TO COMMERCIAL
Authors: Naz N. , Anjum G. A.
Published: October 2023

Globally, urban growth rates show no signs of slowing down, due to problems attributed to increasing population members. As a result, cities have changed from small, isolated centers to large, inter-connected economic, physical, and environmental locales. Lahore, once famous for its gardens, is facing the growing problem of urban sprawl, resulting in mushrooming of shopping plazas, traffic congestion, loss of open spaces. The city has become a hot bed of multinational companies, banks, telecommunication companies and international food chains. Huge investments, particularly after 9/11, have targeted Lahore and major roads have become gigantic construction sites. Gulberg, once a high class residential area gave way to rampant commercialization and its Main Boulevard paved the way for offices and plazas. This temporal and spatial dimensions of the land use change from the residential to commercial are little known. The policymakers and public continue to raise concerns about the effects that unchecked transformation of the city landscape will culcated. It is not until we study this metamorphosis from a spatial perspective responding to commercial from residential that have occurred and predict the impacts of changes to come. Without having a clear understanding of these changes, it would be impossible to improve quality of city life. The objective of this research paper is to record these changes for the professionals and policy makers as guidelines. The study of historical perspective and existing information would be beneficial in formulating sound policies for guiding environmentally sustainable growth.
La Revista Propiedad Intelectual de la Universidad de Los Andes como precursora en la obtención del Digital Object Identifier (DOI)
Authors: Montilla Maricela
Published: October 2023

La identificación de recursos digitales es un proceso que facilita la localización y la disponibilidad de información en entornos virtuales. El propósito del presente escrito es identificar la importancia del Digital Object Identifier (DOI) y presentar el proceso de gestión que en el año 2021 realizó la Universidad de Los Andes (ULA)2 en la obtención del estándar DOI para diez de sus revistas, entre las que se encuentra la Revista Propiedad Intelectual; un esfuerzo editorial que tiene 28 años y 22 números publicados. Los artículos publicados en el último número cuentan con el sistema DOI, lo cual contribuye significativamente en el posicionamiento digital de la producción que se está generando para divulgar la trascendencia de los derechos intelectuales.
Efekstivitas Cognitif Behavior Therapy (CBT) untuk Mengurangi Perilaku Agresif Pada Remaja: Literature Riview
Authors: Putra Anugrah Ade , Wahyuni Eka
Published: October 2023

Penelitian ini bertujuan mengetahui efektivitas cognitive behavior theraphy untuk mengurangi perilaku agresif siswa. Berbagai jenis terapi kognitif perilaku terus berkembang diaplikasikan untuk mengurangi perilaku agresif siswa. Penelitian yang digunakan dalam penelitian ini adalah studi literatur. Penulis menggunakan 10 jurnal ilmiah dengan rentang waktu maksimal 8 tahun kebelakang yaitu dari tahun 2016-2023 yang membahas "Efekstivitas Cognitif Behavior Therapy (CBT) Untuk Mengurangi Perilaku Agresif Pada Remaja". Metode pencarian jurnal tersebut menggunakan pangkalan data Internasional yaitu Google Scholar dan ResearchGate. Efektivitas CBT telah terbukti efektif dalam menurunkan perilaku agresif pada siswa. Intervensi CBT dapat membantu siswa mengidentifikasi dan mengubah pola pikir dan perilaku agresif yang tidak sehat, serta mengembangkan keterampilan pengaturan emosi, komunikasi yang efektif, dan penyelesaian konflik yang lebih adaptif.
Peran Pemberdayaan dan Kesejahteraan Keluarga dalam Peningkatan Pendapatan Masyarakat (Studi Kasus di Desa Seteluk Tengah Kabupaten Sumbawa Barat)
Authors: Kalsum Kalsum , Yamin Ahmad , Supriyadi Supriyadi
Published: October 2023

PKK dibuat untuk mengikutsertakan perempuan dalam program pemerintahan, meningkatkan kesejahteraan keluarga dan selain itu untuk meningkatkan kesehatan ibu dan anak. Prioritas dari kegiatan PKK yaitu untuk memajukan pembentukan feminisme yang lebih banyak berkaitan dengan cara hidup yang lebih baik dengan upaya membuat ibu rumah tangga sebagai penjaga rumah tangganya yang cerdas, kreatif dan inofatif. Penelitian ini bertujuan untuk mendeskripsikan peran PKK dalam peningkatan perekonomian masyarakat Desa Seteluk Tengah Kec. Seteluk Kab. Sumbawa Barat. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Subjek penelitian ini adalah kepala Desa, ketua PKK, anggota PKK, masyarakat. Pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Peran PKK dalam meningkatkan perekonomian masyarakat yaitu masyarakat dapat meningkatkan kegiatan ekonomi keluarga dengan mengikuti pelatihan keterampilan seperti menjahit dan membuat kerajinan tangan yang diterapkan dikehidupan sehari-hari untuk meningkatkan pendapatan.
Service Learning: Global Trend Comes to Russia
Authors: Pechegina T. , Yashina A.
Published: October 2023

Starting September 1, 2023, a new educational module known as “Service Learning” has been introduced across 100 Russian universities. The concept is a brainchild of the collaboration between the experts from the Ministry of Education and Science, the Association of Volunteer Centers, and the Higher School of Economics. The trend of reshaping higher education institutions into socially­-conscious entities, enabling students to actively contribute to societal progress, is rapidly gaining momentum worldwide. In this feature, we delve into the origins of this initiative that plays its role in nurturing both higher education and the non­-profit sector. We also explore the ongoing implementation of this methodology in Russia, along with valuable insights from key experts in the field, providing a glimpse into what lies ahead.
Covid-19 Sentiment Analysis Using Random Forest Classification
Authors: Syamsi Salsa Safira Nur , Hadiana Asep Id , Chrisnanto Yulison H.
Published: October 2023

The spread of the COVID-19 pandemic has reached a significant global scale, changing the dynamics of people's lives around the world. Social media platforms such as Twitter have become important channels for individuals to share experiences, voice opinions, and participate in discussions related to this pandemic. Sentiment analysis emerged as an important approach to reveal changes in people's attitudes and emotions in facing this challenge. This research involves analyzing sentiment during the COVID-19 pandemic to understand the feelings, attitudes, and views of the community after the peak phase of the pandemic. This study refers to previous findings which show that the Random Forest Algorithm provides the highest accuracy in this analysis. Through testing with the Random Forest Algorithm method, model accuracy testing is carried out using a confusion matrix and comparing test data and training data in a ratio of 80:20. Test results show that this model achieves an accuracy rate of 91%, providing a more comprehensive view of changes in public sentiment during the COVID-19 pandemic.
ON METHODS FOR DETERMINING THE ROUGHNESS COEFFICIENT OF CHANNELS ALONG THE PERIMETER
Authors: Joldassov S. К. , Abildaev S. T. , Tattibaev S. J.
Published: October 2023

The scientific article deals with the issues of uniform movement of the riverbed and the determination of the roughness coefficient of the riverbed (roughness coefficient). The analysis of existing methods for calculating the difference in the roughness coefficients of channels along the perimeter, methods for determining the roughness coefficient of the slopes of channels consisting of two or three parts along the perimeter, well–known scientists - P.N.Belokon, G.K.Lotter, N.N.Pavlovsky are given.There are a some varieties of calculation methods assigned for hydraulic calculations of water flow along the perimeter of a soil channel in the field of hydraulic engineering. A number of researchers states that the roughness of the channel bed imitates the motion of the flow in diverse channels with the movement of the flow under the ice layer. Nevertheless, it should be taken into account that the roughness of the channel bed has its own characteristic (specific) features of the movement of water in different open channels and below the ice cover. The common formulas proposed by number of authors for channels with different roughness along the perimeter cannot be used directly in hydraulic calculations of the flow under the ice cover, and vice versa, the equations of motion of water flow beneath the ice cover are not applied even for channels with various roughness along the perimeter. Therefore, the corresponding choice of methods for determining the roughness coefficients of the canal flow along the perimeter will be the key point to its long-term functioning.
GAME THEORY IN POLITICAL SCIENCE. THE PLAYFUL NATURE OF THE
CULTURE OF POWER
Authors: MARGARYAN Mariam , MARGARYAN Mamikon , BADALYAN Karen
Published: October 2023

Politics identifies and strengthens the ways of social development, and the law
determines, giving them a universal and legal appearance. Such a coincidence of the
regulatory possibilities of politics and law makes it possible to free the culture of
exercising power from internal antipsychotics, focusing on social coexistence
[Margaryan, 2019, 203,204]. All this keeps public policy not only from the cruel extremes
of the political game but also forms the strategic thinking of the political elite in relation
to radical changes. It is precisely the absence of such thinking that, marginalizing the
socio-political order of countries in a democratic transition (including Armenia), and
being tempted by the radical transformation of linear liberalization, the political elite
ignores its function of social responsibility like Pierre Menard, the hero of Jorge Luis
Borges, manages to rewrite Cervantes' novel “Don Quixote”. Being the greatest expert on the development of game logic in the culture of exercising power through a literary text, Borges shows that Pierre Menard, however, makes a lot of effort, but after finishing his essay, discovers that the new novel he created copies the original one. However, 300
years have passed since the publication of Don Quixote, and the same words, images,
language thinking and strategy of exercising power are perceived differently, therefore,
the new novel could not be equivalent: people have changed over time, and with them the perception of the game politics of the culture of power has changed either.
Pengaruh Digital Marketing, Brand Ambassador, Brand Image Terhadap Keputusan Pembelian Whitelab Pada Pengguna Whitelab Kota Medan
Authors: Winkok Jesseline Putriana , William William , Joe Sherly
Published: October 2023

Penulisan ini bertujuan untuk mengetahui dan menganalisis pengaruh Digital Marketing, Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan. Penelitian ini menggunakan teknik pengambilan sampel purposive sampling, menggunakan metode nonprobability sampling dan menggunakan rumus lemeshow dengan jumlah sampel sebanyak 100 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda. Pengujian secara parsial (Uji t) menunjukan bahwa variabel independen Digital Marketing dan Brand Image berpengaruh terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan, sedangkan variabel Brand Ambassador tidak berpengaruh signifikan terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan. Hasil secara simultan (Uji F) yang menunjjukan bahwa ketiga variabel independent (Digital Marketing, Brand Ambassador Dan Brand Image) berpengaruh terhadap variabel dependen (Keputusan Pembelian) Nilai Adjusted Â yang diperoleh sebesar 56% dan sisanya 38% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Analisis Brand Image dalam Memediasi Promosi dan Kualitas Produk Terhadap Minat Beli pada Produk Bubble Tea Chatime
Authors: Ginting Mbayak , Joe Sherly , Simanjuntak Indah Meilinia
Published: October 2023

Penelitian ini ingin membuktikan apakah brand image dapat memediasi pengaruh promosi dan kualitas produk terhadap minat beli. Hal ini sehubungan adanya hasil penelitian yang membuktikan bahwa brand image tidak memberi pengaruh terhadap minat beli sehingga dapat diduga brand image bukan sebagai variabel bebas. Penelitian dilakukan dengan studi kasus pada mahasiswa yang merupakan calon konsumen yang potensial. Penelitian ini menggunakan penelitian asosiatif dengan metode analisis menggunakan OLS (ordinary least square) dengan regresi linier berganda dan path analysis. Jawaban responden mengatakan promosi, kualitas produk, brand image dan minat beli sudah baik yaitu dengan jawaban rata-rata setuju. Hasil pengujian hipotesis menunjukakan bahwa brand image tidak memediasi pengaruh promosi terhadap minat beli mahasiswa. Demikian juga brand image tidak mempengaruhi hubungan (memediasi)Â  kualitas produk dengan minat beli mahasiswa pada produk Chatime. Namun ketiga variabel tersebut berfungsi sebagai variabel bebas dengan total pengaruh secara simultan sebesar 86,7%, dan hanya 13,3% dipengaruhi oleh variabel lain. Secara parsial ketiga variabel tersebut juga berpengaruh signifikan dengan pengaruh terbesar adalah oleh variabel promosi.
Pengaruh Citra Merek, Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Produk Pasta Gigi Pepsodent
Authors: Lorista Dewi , Ginting Sugianta Ovinus , Pelawi Pioner
Published: October 2023

Tujuan dalam penelitian ini adalah mengetahui dan menganalisis Pengaruh Citra Merek, Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Pasta Gigi Pepsodent di Kota Binjai secara parsial maupun secara simultan. Teknik pengambilan sampel menggunakan metode accidental sampling dengan jumlah sampel sebanyak 96 responden. Metode analisis data menggunakan analisis regresi linear berganda. Berdasarkan penelitian diperoleh bahwa variabel citra merek secara parsial tidak berpengaruh terhadap keputusan pembelian, sedangkan variabel kualitas produk, promosi dan harga secara parsial berpengaruh terhadap keputusan pembelian. Namun, secara simultan variabel citra merek, kualitas produk, promosi dan harga berpengaruh terhadap keputusan pembelian. Hasil koefisien determinasi adalah sebesar 77.3%. Hal ini menunjukkan bahwa variabel yang terdiri dari citra merek, kualitas produk, promosi dan harga mampu menjelaskan variabel keputusan pembelian sebesar 77.3%, sementara sisanya sebesar 22.7% dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini.
Analisis Value For Money Dalam Mengukur Kinerja Keuangan
Authors: Dila Wandasari  , Aqwa Naser Daulay
Published: October 2023

Any organization that adheres to established standard operating procedures, whether a business organization or a public institution, rewards good performance. The success of an organization depends on measuring its financial performance. The purpose of this research is to find out how value for money is in evaluating financial performance. The accountability report of the North Sumatra provincial government is used as secondary data in this research, which uses descriptive methodology with a quantitative approach. Data collection techniques include documentation methods. The results of this research show that the company's financial performance in 2022 is good in terms of Economic Ratios and Efficiency Ratios, but the Effectiveness Ratio cannot yet be considered effective performance.
Opinions of jurists on prostitution in Spain: Regulate or ban prostitution?
Authors: Meneses-Falcón Carmen , Rúa-Vieites Antonio
Published: October 2023

This study gathers the opinions of judges and public prosecutors on the distinction between prostitution and trafficking for the purpose of sexual exploitation, the most suitable legal treatment of prostitution, and the possibility of penalising clients of prostitution for the purpose of improving the prosecution of the crime of trafficking. A survey of 71 Spanish judges and 19 interviews with judges and prosecutors were carried out. Fifty-three percent of judges agreed with regulating prostitution, and the majority believe that clients of prostitution could collaborate in the detection of trafficking victims. Four opinion groups were identified: the Doubters (41%); those Ambiguous about their positions (15.5%); the Pragmatic (21%), who consider that prostitution should be regulated but do not see it as a normal job; and the pro-Sex Work (22.5%), who agree with regulating prostitution and view it as a job like any other. Judges need clarity on legislation and policy on prostitution in order to be able to prosecute pimping offences. An appropriate regulation of prostitution is necessary to end its extralegality and the lack of regulation creates a vacuum that is left to the interpretation of the judicial system.
Ejercicio físico supervisado en sujetos con arteriopatía periférica sintomática. Ensayo clínico aleatorizado (oral)
Authors: Alzamora Sas M.ª Teresa , Forés Raurell Rosa , Torán Monserrat Pere , Pera Blanco Guillem
Published: October 2023

OBJETIVOS
Principales: P1: conocer el aumento en la distancia caminada sin dolor en personas con claudicación intermitente (CI) a los 3 y 6 meses, comparando entrenamiento concurrente, resistencias y caminando frente a consejo de ejercicio físico. P2: determinar la mejora en el estado funcional general de las personas con CI a los 3 y 6 meses, comparando los cuatro grupos. P3: determinar la mejora en la calidad de vida de las personas con CI a los 3 y 6 meses en los cuatro grupos. P4: conocer si los programas de entrenamiento planteados mejoran el índice tobillo-brazo.

Secundarios: S1: determinar el mantenimiento de los objetivos P1, P2 y P3 a los 6 meses de haber finalizado la intervención. S2: conocer la proporción de sujetos que continúan haciendo ejercicio a los 6 meses. S3: determinar los objetivos P1, P2 y P3 en relación con la gravedad de la arteriopatía periférica (AP) (según el índice tobillo-brazo [ITB] basal) a los 3 y 6 meses. S4: analizar los cambios en el ITB a los 12 meses.

MATERIAL Y MÉTODOS
Diseño: ensayo controlado aleatorio. Los participantes serán asignados al azar a cuatro grupos. El grupo de intervención caminando realizará un programa tradicional supervisado de ejercicio progresivo andando; el grupo de fuerza efectuará un programa de entrenamiento con resistencias, y el grupo de intervención del entrenamiento concurrente hará un entrenamiento progresivo combinado de fuerza y de resistencia. El grupo control recibirá consejo estándar. Sujetos: AP sintomática (CI) pertenecientes a una ciudad y con CI (clasificación de Leriche-Fontaine y de Rutherford). Inclusión de sujetos con AP con clínica de CI. Edad: > 40 años. Consentimiento informado. Exclusión: isquemia crítica y/o isquemia aguda de extremidades inferiores. Revascularización previa bilateral de extremidades inferiores. Amputación extremidad inferior. Cirugía mayor en los 3 meses previos. Enfermedades que impidan realizar la intervención. CI > 30-45 minutos del inicio de la claudicometría. Imposibilidad de ir al centro. N de 124 sujetos, 31 por brazo, la correlación entre la medida basal y final es de 0,5; una tasa del 20% de pérdidas de seguimiento, un riesgo alfa de 0,05; potencia del 80% y contrastes bilaterales.

APLICABILIDAD DE LOS RESULTADOS ESPERADOS
Conocer cuál es el mejor ejercicio para las personas con CI.

ASPECTOS ÉTICO-LEGALES
Aprobado por Comité Ético de Investigación Clínica (CEIC) IDIAP Jordi Gol.

FINANCIACIÓN
FIS: PI20/00129.

CEI
Rosa Morros Pedrós, presidenta del CEIC del IDIAP Jordi Gol, certifica: que este CEIC, en la reunión del día 27 de mayo de 2020, ha evaluado el proyecto Ejercicio físico supervisado en sujetos con arteriopatía periférica sintomática. Ensayo clínico aleatorizado, con el código 20/035-P, y considera que respeta los requisitos éticos de confidencialidad y de buena práctica clínica vigentes.
Tecnologia 5G e suas potencialidades de utilização no agronegócio
Authors: De Santana Daniele , Siqueira Paulo Henrique de Lima , Teixeira Camila Mara Santana , Vale Ana Cristina dos Santos
Published: October 2023

A tecnologia 5G tem a perspectiva de oferecer infinitas possibilidades de utilização, seja nos serviços já oferecidos como o e-learning, e-health e no IoT e agora oferece também a possibilidade de utilização no agronegócio. O agronegócio é um dos mais importantes mercados para o país, sendo responsável por 21% do PIB no ano de 2019, e para possibilitar maior crescimento e redução de custos na produção o investimento em tecnologia é fundamental. Perante esta constatação, foi realizada uma pesquisa sobre patentes para verificar a relação entre a tecnologia 5G e o seu impacto no agronegócio durante o período que se estende de 2011 a 2020. A base de dados foi o Wipo e Espacenet. Poucos pedidos foram observados considerando as palavras-chave 5G and agribusiness, 5G and agriculture e 5G and livestock, e o Brasil sequer faz parte desse processo.
Tratamentos pré-germinativos na emergência de plântulas de palmeira imperial em diferentes substratos
Authors: Paixão Marcus Vinicius Sandoval , De Sousa Carlos Silvério Faustino , Berger Marcus Vinicius Sossai , Reckel Dyovana Soares Bueno , Sperandio Danilo Baratela
Published: October 2023

Objetivou-se avaliar a o efeito de tratamentos pré-germinativos em diferentes substratos na emergência de plântulas de palmeira Imperial (Roystonea regia). O experimento foi realizado no Instituo Federal do Espirito Santo Campus Santa Teresa, no setor de viveiricultura. Utilizou-se como forma de superação dormência seis tratamentos: água pura, solução de KCl 5%, GA3 2000 mg.L-1, água quente (100°C), água de coco e água com gelo (0°C),  semeados nos substratos vermiculita e bioplant, seguindo o delineamento experimental em 4 blocos casualizados no esquema fatorial 6x2x4. O plantio foi realizado em tubetes de 280 mL utilizando uma semente por tubete, sendo que cada tratamento foi composto de duzentas sementes, quatro reetições de 50 sementes. Os parâmetros avaliados foram o percentual de emergência, Índice de velocidade de emergência e Tempo médio de emergência. O tratamento com KCl apresentou os melhores resultados, assim como o substrato Bioplant.
Debatendo dimensões do ensino de geografia à luz de perspectiva crítica e experiências didáticas no Ensino Médio
Authors: Andrade Gevson Silva , De Vasconcelos Filipe Pontes , Simplicio Luiz Fhilipe Vides , Nóbrega Pedro Ricardo da Cunha , Serafim Ana Regina Marinho Dantas da Rocha , Machado Maria Rita Ivo de Melo , De Oliveira Paulo Cesar
Published: October 2023

O presente artigo tem como princípio norteador o debate acerca de aspectos teóricos que norteiam a relação da Geografia o pensamento crítico mais particularmente de base marxista tendo como referencial prática de sala de aula no âmbito do ensino médio. Esta iniciativa vem sendo desenvolvida, demonstrando o interesse crítico pelo tema, garantindo ações educacionais e teóricas em conjunto com a comunidade escolar. O estudo aborda a continuidade a valorização e divulgação da corrente crítica da Geografia a partir de ações que venham contribuir para a construção de uma consciência voltada para a formação cidadã, estabelecendo diálogos com os sentidos da produção e reprodução do espaço. É uma proposta que parte de reflexões teóricas e metodológicas baseadas em experiências concretas, garantindo a continuidade de algumas ações no âmbito educacional e a estimulando processos de reavaliação e redirecionamento de novas propostas. Desta maneira, consideram-se aspectos conceituais relativos ao ensino da geografia, à avaliação de questões presentes nos Parâmetros Curriculares Nacionais, suas possibilidades didáticas e suas recomendações e, completa-se com uma abordagem da atuação pedagógica na construção do pensamento crítico.
CARACTERIZAÇÃO MOLECULAR DE CULTIVARES DE SOJA PARA PRODUÇÃO DE BIODIESEL
Authors: Werner Vitoria Reis , Peluzio Joenes Mucci , Coimbra Ronaldo Rodrigues , Oliveira Jaqueline das Dores Dias , De Oliveira Junior Waldesse Piragé , Ferreira Talita Pereira de Souza , Dos Santos Gil Rodrigues , Oliveira Eláiny Cristina Alves Martins
Published: October 2023

O Brasil é considerado um país com forte sistema de pesquisa agrícola e com um processo de melhoramento da soja contínuo e dinâmico, visando sempre o desenvolvimento de variedades mais produtivas. Para a produção do biodiesel, faz-se necessário o uso de genótipos com alto teor de óleo, que podem ser identificados através de estudos de divergência genética. Ferramentas biotecnológicas têm sido amplamente utilizadas no desenvolvimento de material genético de notável superioridade. Com isso, o objetivo do presente trabalho foi avaliar a variabilidade genética de cultivares de soja, visando a produção de biodiesel. Esse projeto obteve resultados significativos em relação a quantidade de óleo nos cultivares. Foi possível observar algumas diferenças entre os cultivares na mesma época e entre as diferentes épocas. A análise molecular permitiu a formação de cinco grupos distintos. Os cultivares OLIMPO e OPUS apresentaram melhores taxas de teor de óleo e ficaram em diferentes grupos no estudo do agrupamento genético.
O IMPACTO DA DOENÇA DE PARKINSON NA QUALIDADE DE VIDA E SUA RELAÇÃO COM A DEPRESSÃO
Authors: Feitosa Izadora Lima , De Santana Ely Vitória da Fé Oliveira , Martins Lucas Oliveira de Araújo , De Oliveira Maria Alice da Silva Abreu , De Carvalho Maria Arielly Santos , Rezende Mylena Costa , Chagas Nathália Nunes , Cassia Thalisson Dheison Alves
Published: October 2023

A Doença de Parkinson é um adoecimento neurológico que junto com outras afecções neurodegenerativas tem se disseminado, podendo se tornar segunda causa de morte até 2040, segundo a Organização Mundial de Saúde. Seus sinais e sintomas podem ser motores ou não motores - como, por exemplo, tremores e depressão - e influenciam na qualidade de vida do portador pois gera dificuldade de caminhar, redução de habilidades manuais, insônia e entre outros. Assim, o acompanhamento multidisciplinar torna-se necessário.
MARKAZIY OSIYONING TABIIY-GEOGRAFIK, IJTIMOIY-IQTISODIY, LOGISTIK IMKONIYATLARINING GEOSIYOSIY JARAYONLARGA TA’SIRI.
Authors: Xushnud Jumaniyozov
Published: October 2023

Ushbu maqolada Markaziy Osiyo davlatlarining tabiiy-geografik, ijtimoiy-iqtisodiy, logistik imkoniyatlari yoritilgan. Markaziy Osiyo tushunchasi, uning hududi, maydoni bilan bog‘liq tadqiqotlar tahlil qilingan. Mintaqada joylashgan davlatlarning tabiiy-geografik muhiti, ijtimoiy-iqtisodiy taraqqiyoti, logistik imkoniyatlari ko‘rib chiqilgan. Mintaqadagi  jarayonlarni tahlil qilishda analiz va sintez, tarixiylik va mantiqiylik, qiyosiy taqqaoslash, umumlashtirish metodlaridan o‘rinli foydalanilgan.
LERMONTOV M.YU. ASARLARIDA XIX ASR KAVKAZI
Authors: Topvoldiev Kazbek
Published: October 2023

Maqolada XIX asr rus adabiyotida orientalizmning paydo bo‘lishi tarixi va rus orientalizmining mustaqil adabiy tizim sifatida kelib chiqishi tasvirlangan. Ilmiy ishda M. Yu. Lermontovning matnlarida «Sharq»dan olingan sharqona so‘z birikmalarini ajratish, shoirning matnlarining mazmunli va majoziy tuzilishidagi rolini aniqlash uchun urinish amalga oshirildi. Sharqni tushunishdagi eng muhim jarayonlar rus adabiyotida romantik davr va romantizmdan realizmga o‘tish davri bo‘lgan.
3,3'-DISULFANIDILBIS (1H-1,2,4-TRIAZOL-5-AMIN) SINTEZI
Authors: Xayrullayev G‘iyosiddin , Kadirova Shahnoza , Torambetov Batirbay , Botirova Sadoqat , Mavlonova Shahnoza
Published: October 2023

Ishdan maqsad 3-amino-5-merkapto-1,2,4-triazoldan yangi organik modda 3,3'-disulfanidilbis(1H-1,2,4-triazol-5-amin)ni sintez qilishdir. Maqolada 3-amino-5-merkapto-1,2,4-triazolning ahamiyati va  undan 3,3'-disulfanidilbis(1H-1,2,4-triazol-5-amin)ning eng maqbul sintez usuli keltirilgan. 3-amino-5-merkapto-1,2,4-triazol va 3,3'-disulfanidilbis(1H-1,2,4-triazol-5-amin)ning infraqizil va Raman spektroskopik tahlillari keltirilgan.
FARG‘ONA BOTIG‘I YOYILMA LANDSHAFTLARINING GEOGRAFIK O‘RGANILISHI VA TADQIQ ETILISHI
Authors: Boymirzayev Karimjon , Naimov Husniddin
Published: October 2023

Maqolada Farg‘ona vodiysi yoyilma landshaftlarini xo‘jalik maqsadlarida tadqiq etish, ularni tizimli baholash mezonlarini ishlab chiqish, yoyilma landshaftlarini mikrozonallashtirish asosida ekinlarni joylashtirishni takomillashtirishning ilmiy asoslari haqida fikr yuritilgan. Shuningdek, yoyilma landshaftlariga turli omillarning ta’siri, yoyilmalarning vujudga kelishi va shakllanish qonuniyatlarini aniqlash, yoyilma landshaftlarning shakllanishi, tarqalishi va barqaror rivojlanishining o‘ziga xos xususiyatlari, yirik va kichik yoyilmalarda hosil bo‘lgan voha landshaftlari va ularning tadrijiy o‘zgarishi, tog‘ oralig‘i botiqlarini tabiiy geografik rayonlashtirish masalalari yoritilgan.
INGLIZ VA O‘ZBEK TILLARIDA KOMPYUTER TERMINOGRAFIYASINING LINGVISTIK XUSUSIYATLARI
Authors: Uzaqova Odinaxon
Published: October 2023

Mazkur maqolada hozirgi globallashuv jarayonida keng tarqalgan kompyuter va internet terminlarini lingvistik tadqiqi bayon etilgan. Kompyuter va internet terminologiyasining o‘ziga xos xususiyatlaridan biri ularning keng omma orasida ham hech qanday qiyinchiliksiz tushunilishi va ishlatilishidir. Shu nuqtayi nazardan, kompyuter terminografiyasi, kompyuter terminologiyasining etimologiyasi, metaforik xususiyatlari, terminologizatsiya jarayonining terminograflar va leksikograflar tomonidan qabul qilinishini farqli jihatlarini keltirishni lozim topdik. Ushbu tadqiqot davomida ingliz tilidagi terminlarning o‘zbek tili terminologiyasiga o‘zlashish jarayoni, ularning kelib chiqishi tahlil etilgan.
Complete Systematic Land Registration
Authors: Aksinuddin Saim
Published: October 2023

Land registration is a series of activities carried out by the Government continuously, sustainably and regularly, including collecting, processing, bookkeeping, and presenting and maintaining physical data and juridical data. In land registration, it can happen that the object of land registration is encumbered by other rights such as: ownership rights, business use rights, building use rights, use rights, ownership rights over apartment units are used as collateral for debts and are encumbered with mortgage rights. The research method used is through a normative juridical approach, namely by inventorying, reviewing and analyzing and understanding the law as a set of positive norms in the legal system that regulates land registration issues in Indonesia. The results of this research explain that, based on the research results above, it can be concluded that, complete systematic land registration was carried out in the Majalengka Regency area. In 2019 Majalengka Regency distributed 26 thousand complete systematic land registration certificates spread across 2 sub-districts, namely Sindang Sub-district and Lemahsugih Sub-district. Then in 2020 Majalengka Regency again received a quota of 40 thousand complete systematic land registration certificates spread across several sub-districts. Problems of complete systematic land registration in Majalengka Regency, differentiated by time. Legal protection for complete systematic land registration in Majalengka Regency has been carried out well. In particular, regarding the rights of Majalengka residents to use the surface of the earth, along with the body of the earth, and the water and air space above it only as needed for purposes directly related to the use of the land in question.