bluuebunny/crossref_metadata_2025 huggingface dataset:
Multivariate analysis of nanoparticle translocation through a nanopore to improve the accuracy of resistive pulse sensing
Authors: Jodeyri Zohre , Taghipoor Mojtaba
Published: January 2024

“Pulse waveshape” normalizes resistive pulses, effectively discerning variations in off-axis particle translocation. This parameter is anchored in the translocating position and remains independent of particle shape.
Machine learning assisted construction of a shallow depth dynamic ansatz for noisy quantum hardware
Authors: Halder Sonaldeep , Dey Anish , Shrikhande Chinmay , Maitra Rahul
Published: January 2024

Noise resilient ansatz constructing method using generative machine learning.
Celebrating the 130th anniversary of Wuhan University
Authors: Zhuang Lin , Wang Qiu , Lei Aiwen , Zhou Qianghui
Published: January 2024

Lin Zhuang, Qiu Wang, Aiwen Lei and Qianghui Zhou introduce the Chemical Science and Green Chemistry joint themed collection celebrating the 130th Anniversary of Wuhan University.
Spotlight collection on inorganic molecular electronics
Authors: Verani Cláudio N. , Low Paul J.
Published: January 2024

Guest Editors Cláudio N. Verani and Paul J. Low introduce the Spotlight Collection, “Inorganic Molecular Electronics”.
Correction: Future antimalarials from Artemisia? A rationale for natural product mining against drug-refractory Plasmodium stages
Authors: Maciuk Alexandre , Mazier Dominique , Duval Romain
Published: January 2024

Correction for ‘Future antimalarials from Artemisia? A rationale for natural product mining against drug-refractory Plasmodium stages’ by Alexandre Maciuk et al., Nat. Prod. Rep., 2023, 40, 1130–1144, https://doi.org/10.1039/D3NP00001J.
Multiple Regression Analysis to The Influence of Communication Management on Project Success
Authors: Rizka Ibdayanti Dinda , Zukhrina Oktaviani Cut , Husin Saiful
Published: January 2024

The success of a construction project, in general, is known to have a triple constraint with the criteria of being on time, on cost, and quality. Project success is highly dependent on effective communication as it can increase project success by up to 80% compared to poor communication by only 52%. Several studies have found that poor communication is one of the most critical obstacles to construction project success. The purpose of this study is to analyze the relationship between communication management (X) and the success of construction projects (Y) simultaneously. The sample for this study was obtained using a total sampling technique so that the sample size corresponds to the members of the population, namely as many as 30 construction companies registered with the Association of National Construction Executors (GAPENSI) in Banda Aceh, one of the provinces in Indonesia. Based on the analysis results, it was found that communication management simultaneously had an influence of 53.2% on the success of construction projects. In comparison, the other 46.8% was determined by variables not examined in this study.
Structural Performance of Single and Double-Section CBF Braces with Different Lengths Under Cyclic Loading
Authors: Panjaitan Arief , Hasibuan Purwandy , Putra Rudiansyah , Afifuddin Mochammad , Bermansyah Surya , Haiqal Muhammad
Published: January 2024

Concentrically Braced Frames (CBFs) are structural systems that are recommended to be constructed in earthquake-hazard areas. The brace is a CBF component that plays a role as an energy dissipator due to the seismic action. To result in a good performance, the brace is required to be strengthened. Adding a sectional area to the brace is one method for strengthening. Accordingly, the axial load is able to be distributed over a larger area, which may reduce the axial stress in the brace. So far, many kinds of research have been conducted to study brace behavior. However, the influence of adding a sectional area and increasing brace length to enhance brace performance has not yet been clarified. This paper experimentally investigated several braces under cyclic loading. Those braces were distinguished by their sectional area and length. The cyclic loading was managed by yield displacement control. The observation was mainly conducted on the performance parameter, which comprises strength, stiffness, and dissipation energy. The study discovered that enlarging the area section significantly increases the structural performance. Contrarily, the brace's performance tends to decrease when the brace is lengthened. Eventually, it can be recommended that enlarging the sectional area be taken as a solution to improve long-brace seismic performance in the CBFs system.
Estimating Maximum Deflection of PCI Girder Bridge Using Tiltmeter Sensor: A Practical Approach for Structural Monitoring
Authors: Made Suangga , Andreas Pranoto
Published: January 2024

Bridges are critical infrastructures subjected to dynamic and repetitive loads over extended periods, necessitating continuous monitoring to ensure their structural integrity. Monitoring the performance of a bridge involves several key parameters, with maximum deflection being of utmost importance. This study aims to develop an equation model using multiple regression analysis to establish the relationship between deflection values and rotation values obtained from a PCI girder bridge as a project case study. A 3-D Finite Element Method model was developed to accurately represent the bridge's geometric and mechanical properties. Actual data on maximum deflection and rotation were acquired by subjecting the FEM model to realistic load conditions. Regression analysis was conducted to derive equations for calculating maximum deflection based on the measured rotation and strain data. The accuracy of the estimated maximum deflection was validated by comparing it with values obtained from 3D structural analysis using FEM software The results demonstrate that the proposed regression equation accurately estimates the maximum deflection, with an average accuracy rate of 98.185%. Thus, this method presents a reliable approach for estimating the maximum deflection based on tiltmeter readings, offering a practical solution with a commendable level of accuracy.
Study of Shoreline Changes Due to Tidal Flood at the Coastal City of Meulaboh
Authors: Gumara Mohd Iqbal , Syamsidik  , Meilianda Ella
Published: January 2024

The coastline is constantly changing over time. The process of change that occurs continuously makes the coastline dynamic. Shorelines are vulnerable to changes caused by natural and human factors. One of the causes of shoreline changes due to natural factors is tidal flooding. Tidal floods cause abrasion of the coastline and create inundation on land. The coast of Meulaboh City has experienced tidal floods in 2020. The tidal floods that occur make the coastline abrasion and residential areas inundated. This study aims to determine the shoreline changes and the shoreline recovery process due to abrasion and accretion after tidal floods from 2020 to 2021. The shoreline in July 2019, 2020 and 2021 were analysed using DSAS tools to see horizontal shoreline changes. Measurement of the transverse profile of the beach was carried out 17 times in 12 transverse profiles. This measurement aims to map the profile condition after the tidal flood in July 2020. Measurement data for each profile was analysed using the EOF method to see vertical shoreline changes one year after the July 2020 tidal flood. Based on DSAS analysis, the shoreline conditions after tidal flooding (2019-2020) regressed with an average regression of 25.48 m and showed an accretion process after a year (2020-2021) with an average accretion of 14.38 m. Shoreline recovery due to tidal flooding can be seen well based on measurements for 1 (one) year and the results of Empirical Orthogonal Function (EOF) analysis. The recovery pattern is visible after 4 months of tidal flooding in July 2020. The beach profile tends to experience an accretion process in the 8th to 13th measurements and tends to experience abrasion in the 16th to 17th measurements. This shows that the accretion process on the transverse coastal profile is influenced by the east wind season, and the abrasion process generally occurs in the west wind season.
Evaluation of building condition index, repair, and maintenance priority order (Case study: Lecture room of engineering faculty, Syiah Kuala University)
Authors: Rahma Cut Dwita , Hasan Muttaqin , Saidi Taufiq
Published: January 2024

The Engineering Faculty building at Syiah Kuala University was constructed in 1963 and completed in 1998. Visible damages can be observed on the components. Therefore, this study aimed to evaluate the damages to these components, the condition index (CI) value, as well as the priority order for repairing and maintaining the building. The process commenced by evaluating the physical condition of the lecture hall. Questionnaires were also distributed and the data were then analysed using the Analytical Hierarchy Process (AHP) method to determine the weights of the component. These weights were combined with the volume of component damage to obtain the building’s CI values. The results showed that the majority of the damage in the Faculty of Engineering at Syiah Kuala University was related to architectural components. The Building Condition Index (BCI) classified all structures were in Zone 1 where indicated a very good condition with values ranging from 87.09% to 97.83%. Building A, received the highest priority for repair and maintenance, followed by the PPI and the D3 Civil Engineering structure. Regarding the building elements, columns were given the highest priority with a weight of 0.226, whereas carpet floor coverings were assigned the lowest with a mass of 0.003.
Road Safety Assessment of Banda Aceh - Krueng Raya (Krueng Cut - Baitussalam Toll Gate) Based on User Perception
Authors: Afzal Mustaqim D.M. , Saleh Sofyan M. , Darma Yusria
Published: January 2024

The Banda Aceh-Krueng Raya Road is a national road and a major arterial road that plays a role in the economic growth of Aceh. The existence of this road is vital because it is the main access to the Sibanceh Toll Road (the end of the Trans Sumatra Toll Road) from urban areas and supports the smooth distribution of goods through the Malahayati seaport. Based on previous research, the cause of accidents on the Banda Aceh - Krueng Raya Road section is a combination of physical and environmental factors. This study aims to determine the geometric conditions and perceptions of motorists who have passed or live around the road section both before and after the Baitussalam Toll Gate became operational. The research used geometric surveys and distributed questionnaires to 290 respondents. The questionnaire data were processed using the Principal Component Analysis (PCA) factor analysis modeling method using SPSS software. The results of the observation obtained road geometric conditions in most of the reviewed segments are not in accordance with road safety standards. Data analysis obtained factors that greatly affect the accident according to the perception of the driver is driving skills factor, potential damage and maintenance of road facilities factor, driving behavior and habits factor vigilance and concerns about traffic conflicts factor, and finally driving awareness factor.
Increase in Safety Factor Value in Existing Conditions and Reinforcement of Gabion Type Retaining Wall Pt. Medco E&P Malaka Block A
Authors: Fernanda Ferdy , Munirwansyah  , Sungkar Munira
Published: January 2024

Indonesia is an archipelagic country with 34 provinces, which has a diverse soil profile and geological structure. This condition is an area where a slope is formed. The slope is a sloping land surface and forms a certain angle and has no force in resisting the occurrence of a slide. Landslide is a disaster that can cause casualties. Collapse (slide) occurs as a result of a driving force greater than the opposite force originating from the shear strength of the soil. The slide occurred at PT. Medco E&P Malaka Block A, Ranto Perlak District, East Aceh Regency, Aceh Province in the Siwah flow ROW STA 2+400. Landslides occur as a result of high rain intensity resulting in landslides. The safety factor analysis on the slopes was carried out using the Strength Reduction Method (SRM). In the existing conditions, the slope experienced a collapse (slide) with an SF value of 1.15, which did not meet the requirements of the safety factor value (SF≥ 1.25). Therefore, reinforcement was carried out on this slope by constructing a Gabion type retaining wall construction with a height of 3 m and a width of 1.5 m. From the analysis with Gabion type retaining wall reinforcement, the SF value was 1.51 which fulfilled the requirements of the Safety factor when strengthening (SF≥ 1.5). From this analysis, it was found that the SF value was different in the existing conditions, the SF value was 1.15 and in the strengthening condition, the SF value was 1.51. Where the SF value increases by 0.36 or 32%.
Comparative Analysis of Soil Shear Strength Stabilization of Paya Tumpi Soft Clay with Burni Telong Volcanic Ash – Wih Pesam
Authors: Suwandi  , Munirwansyah  , Yunita Halida
Published: January 2024

Silty clay soil a quarry in Paya Tumpi, Kebayakan, West Aceh, is a source of backfill material that is often used for road construction in the area. This clay can be divided into three types based on its color, namely red, yellow, and gray. These three types of soil have bad properties that make them unsuitable for use as road base layers. Therefore, it is necessary to stabilize it using a mixture of volcanic ash taken from Wih Pesam and Bener Meriah. The purpose of this study was to evaluate the effect of mixing soil with volcanic ash on the shear strength of the soil. This research method involves compaction testing with a standard proctor and direct shear strength testing on a mixture of soil and volcanic ash. Variations in the addition of volcanic ash are 12.5%, 15%, 17.5%, and 20% of the dry weight of the soil. The results showed that the three soil types were included in the soil classification A-7-6 according to AASHTO, and the presence of minerals was detected in montmorillonite on gray soil. The addition of volcanic ash only increases the cohesion value of the gray soil in several variations of the mixture. The cohesion values for the various soil and volcanic ash mixtures of 0%, 12.5%, 15%, 17.5%, and 20% are as follows: for red soil, the cohesion values are 0.492, 0.408, 0.452, 0.088, respectively, and 0.344 in units of kg/cm2; for yellow soil, the cohesion values were 0.585, 0.562, 0.579, 0.243, and 0.327 in units of kg/cm2; while for gray soil, the cohesion values were 0.037, 0.453, 0.433, 0.206, and 0.031 in units of kg/cm2, respectively.
Optimization of Cost Performance Index in Construction Project Based on Influencing Factors
Authors: Winanda Lila Ayu Ratna , Dewi Wahyu Liani , Wibawanto Hadi Surya , Manaha Yosimson Petrus
Published: January 2024

Project control has become a critical success factor in the project implementation phase. The execution of construction projects requires a well-planned and designed management system to achieve optimal results. The development of a project always involves several issues that need to be managed, one of which is cost. The planning and implementation stages greatly influence cost escalation in a construction project. Earned value method is a method of project controlling, through performance indicators in execution phase including cost performance index. This research aims to develops a financing model in project implementation based on the project's cost performance index and influencing factors. The data was collected by distributing questionnaires to project stakeholders involved in construction. Modelling was generated with combining earned value criteria with a dynamic systems approach. The result shows that the developed model was run well through verification and validation. The model and manual calculation generates the same value of cost performance index at the control point (at week 32) of 1,29. The value is greater than 1, therefore indicates no cost overruns or potential savings. The final goal of this study is the accuracy of actual costs by controlling the causal factors through model simulations.
An Analysis of Ride Hailing Preference Among University Students Using Artificial Neural Networks (ANN)
Authors: Apriandy Fadhlullah , Fisaini Juliana , Lulusi Lulusi , Faisal Ruhdi , Al-Farichi Maulana , Yulanda Qory
Published: January 2024

The use of ride hailing has been growing rapidly, particularly in the post-Covid era. University students travel preferences differ from general public as they often adjust their travel according to lectures times. Therefore, it is important to investigate what drives students to use ride hailing service. This study fed on a stated preference survey among university students in Banda Aceh, Indonesia. Artificial Neural Networks (ANN) were utilized to establish links explaining relationship between travel mode preference and students’ socio-economic and travel characteristics. The lack of interpretability, as most machine learning techniques are notable of, were compensated with the use of variable importance. ANN models found that senior year students (5th semester or later), female students, and owning mulitple motorcycles increase the likelihood of using ride hailing service, while trip to campus, number of family members greater than three, and travel time less than or equal to 10 minutes would give minimum impact on the ride hailing use likelihood. ANN models exceeded the conventional logistic regression model in accucarcy testing by almost 28%. The findings might be used as guides in adjusting policy and operational system of the ride hailing services.
Evaluation of Infrastructure, Facilities and Public Utilities (IFP) in Urban Infrastructure Development (Case Study: Urban Area of Lut Tawar District, Central Aceh, Aceh, Indonesia)
Authors: Ahmadsyah  , Caisarina Irin , Meilianda Ella
Published: January 2024

In Central Aceh District Head Regulation Number 47 of 2021 Concerning Detailed Spatial Plans for the Takengon Urban Area in Central Aceh District for 2020-2040, the Takengon Urban Area consists of 3 (three) District areas and 47 (Forty Seven) Village areas. In Central Aceh District Qanun Number 2 of 2016 concerning the Central Aceh District Spatial Plan for 2016-2036 that Takengon Urban is designated as a District Strategic Area based on the point of view of economic growth. In the Central Aceh District, the Planning Area Section of Takengon Urban Area aims to realize Takengon Urban as a competitive environment-based agribusiness and tourism development area supported by good urban infrastructure and facilities by demonstrating local wisdom. This study aims to identify the condition of Public Infrastructure, Facilities and Utilities and identify public perceptions of the availability and need for the provision of IFP in the Urban Area of Lut Tawar District. The research results from observations show that for the existing conditions of the IFP, almost all of them comply with regulations and there is still a small part that needs to be procured and repaired. The public's perception of the condition of the availability of roads, drainage, waste water, solid waste, drinking water, street lighting, health facilities, educational facilities and trade/trade facilities is mostly adequate. For procurement and repair, most of the respondents also hoped that there would be a supply of IFP because it was still needed.
Resistivity Method Evaluation of Corroded OPS-Concrete
Authors: Zaki Ahmad , Rahayu Hesti , Nugraha Ditya A. , Rosyidi Sri Atmaja P. , Kencanawati Ni Nyoman , Fonna Syarizal
Published: January 2024

Many reinforced concrete (RC) structures are built around coastal areas or above the sea, which has very high risk of corrosion. Steel reinforcement corrosion in RC structures can cause failure of structural if not taken into account. Therefore, in this research, it is very important how durable oil palm shells (OPS) in corrosive area. One way to determine the durability of concrete without damaging it is to use the non-destructive testing method, which in this research uses the resistivity method. The method can evaluate the durability of concrete due to corrosion in OPS concrete. The effect of the percentage addition of OPS (10%, 20%, 30%, and 40%) and the addition of corrosion level (0.5%, 1%, 1.5%, 2%, 3%, and 4%) were also analysed. The results show that adding an oil palm shell (OPS) and the corrosion rate with natural and impressed current methods reduce the flexural strength of the concrete and the value of the resistivity of the concrete. The results show that adding an oil palm shell (OPS) and the corrosion rate with natural and impressed current methods reduce the flexural strength of the concrete and the value of the resistivity of the concrete. The resistivity value decreases along with the addition of the corrosion rate on each specimen.
Splitting Tensile Strength Analysis of High-Strength Concrete Using Ureolytic Bacteria from Local Landfill as Microbial Self-Healing
Authors: Aulia Teuku Budi , Fitri Lenni , Fauzi Amir , Ma Jianxin , Amalia Zahra
Published: January 2024

High-strength concrete is a brittle material due to its low tensile strength. Splitting tensile strength of concrete can be used to determine the concrete tensile capacity. High-strength concrete has high bearing capacity and good durability during its service life but excessive loads and extreme environmental influences can reduce its strength, thus, early maintenance is needed. Efforts that can be made are applying self-healing concrete using ureolytic bacteria obtained from local landfill Gampong Jawa, Banda Aceh, namely Bacillus sp. Splitting tensile strength test of concrete was carried out using cylindrical specimen with diameter 15 cm and height 30 cm. Bacillus sp. bacteria can produce calcium carbonate (CaCO3) as concrete crack-healing with the help of precursors, i.e., urea and Ca2+ ion along with nutrient broth as their nutrients. To ensure better bacterial viability, the bacteria along with their precursors and nutrients were encapsulated with diatomaceous earth and then coated with cement paste. Variations used are the concentration of bacteria along with their precursors and nutrients, i.e., 1.27%, 1.53%, and 1.79% from cement weight. To activate the CaCO3 formation by bacteria, the specimens were cracked first with a load of approximately 40% of its splitting tensile strength after being soaked in water for 7 days, then soaked again in water for 28 days for crack-healing before being tested. Splitting tensile strength analysis showed that the higher the concentration of Bacillus sp. bacteria, the greater the difference of splitting tensile strength between initial cracking load and after self-healing treatment, which indicates better crack-healing efficacy.
Groundwater level influence on liquefaction potential at Pombewe housing site, Sigi regency, Central Sulawesi
Authors: Anar Halimatussaadiyah , Rifa’i Ahmad , Faris Fikri
Published: January 2024

The September 28, 2018, earthquake in Palu, Central Sulawesi, caused liquefaction and destroyed at least 3,720 houses. Therefore, it is necessary to consider the potential of liquefaction in choosing a residential location, especially in liquefaction-prone zones. The parameters of soil type, seismicity, and the groundwater table as a determinant of the saturation level determine liquefaction potential. The research aims to see the influence of groundwater level parameters in increasing the liquefaction potential when other parameters are met. The study was conducted at the Pombewe permanent housing site, Sigi Regency, Central Sulawesi. This shelter is an official relocation area for victims of the 2018 earthquake. Preliminary data stated that the location is safe from liquefaction potential because it has a deep groundwater table. The study used the CPT-based liquefaction triggering procedure method by Boulanger and Idriss and assumed that the groundwater table at the site was shallow. The Liquefaction Potential Index determines the potential liquefaction level. The results show that the area under review will only experience liquefaction if the groundwater table is above 1.0-11.6 meters (LPI>0). If the water table rises above that depth, the LPI value increases to 1.6x10-9 – 0.44. Thus, the water table is a determining parameter in analyzing the liquefaction potential of an area.
Keureuto Dam Operation for Flood Control System
Authors: Variadi Variadi , Khairul Iqbal , Fajarullah Mufti , Ramzi Adriman
Published: January 2024

Floods are one of the most destructive natural disasters. Dams are engineered structures built across rivers and streams to control water flow, primarily for purposes like water supply, hydroelectric power generation, and flood control. In the modern era, technological advancements and an enhanced understanding of hydrology have transformed dam operations within flood warning systems. Early warning systems for floods are founded on the principle of forecasting and alerting communities and authorities about imminent flood events. Keureuto Dam has multi-purpose benefits including to reduce flooding. The planned system includes sensors that record hydrological data (ARR and AWLR), equipment that receives the data recorded as well as a transmitter network from the sensors to the data center. in the Keureuto watershed, three AWLRs are planned to be installed upstream of the dam, one at the dam, seven AWLRs downstream of the dam. data from upstream is sent using a radio network, while from upstream it uses a cellular network. with a data center located at the dam.
Analysis of Excavation Method on Inlet Tunnel of Controller Construction of Rukoh Dam Pidie District – Aceh Province
Authors: Darma Surya , Munirwansyah  , Sungkar Munira
Published: January 2024

The tunnel of controller construction is located in Panton Bunot Village, Tiro Sub District, Pidie District, Aceh Province. The tunnel construction aims to flow the water from Kr. Tiro River to Rukoh inundation for water supply to Rukoh Dam in Keumala Sub District, Pidie District. The research aimed to comprehend engineering geological condition in the study area and determine excavation method at the inlet and proper tunnel support system. The determination of proper excavation method becomes crucial and it is required in maintaining affectivity and efficiency during tunnel construction process. Than excavation method determination is carried out calculation by using empirical method based on output parameter of laboratory test to the rock samples from core drilling in the tunnel track. The outputs are rock conditions as rock mass quality (RQD), discontinuity area density of the rock and rock stress strength. The condition of tunnel track was dominated by silt stone having very poor quality. UCS value was 3 Mpa – 10 Mpa. Joins spacing was less that 60 mm. Empirical analysis of excavation method explained that tunnel opening of Rukoh Controller Construction was highly weathered (HW) and required ripping as excavation type.
Modeling of Axially Loaded Reinforced Concrete Columns Using the Finite Element Method
Authors: Salsabila Hatta Rona , Saidi Taufiq , Hasan Muttaqin
Published: January 2024

The use of numerical methods in solving engineering problems can save both time and costs compared to experiments. In this study, the finite element analysis software ATENA Science was employed to model reinforced concrete columns subjected to axial compressive loads. The columns modeled in this study had previously undergone experimental compression tests. The primary objective of this modeling was to assess the compatibility of ATENA Science simulations with the experimental results. Based on a comparison between the ATENA analysis and experimental data, the ATENA analysis produced results that closely matched the experimental outcomes. In this case, the study specifically focused on the L-D relationship and crack patterns. The alignment of these results is important as it serves as validation, allowing for future modifications to the test specimens as required.
Research on optimization of supply chain inventory system under contingency conditions
Authors: Yingnian Wu , Hao Tan , Jing Zhang , Ding Wang , Hao Wang
Published: January 2024

A solution combining state observer (SOB) with Discrete Sliding Mode Control (DSMC) is presented to solve the problem of inventory shortage or backlog in upstream and downstream enterprises of the supply chain caused by contingency conditions. Firstly, based on the specific sales mode of the supply chain system and the logical relationship of inventory parameters, the corresponding dynamic model of the inventory system is established under reasonable assumptions, and relevant parameters are introduced to represent the impact of contingencies, and the dynamic model of inventory system under contingencies is established with the bullwhip effect. Then, the discrete sliding mode control (SOB-DSMC) based on the state observer is designed to compensate for the impact of emergencies on the supply chain inventory system adaptively while ensuring the stability of the system. Finally, based on market research and reasonable assumptions, simulation experiments are carried out. The simulation results show that the designed control system can better cope with emergencies in different situations, and can significantly improve the supply chain within 5 days after emergencies occur. The inventory situation of upstream and downstream enterprises in the system has reduced the maximum inventory fluctuations of manufacturers, distributors, and retailers by 77.13%, 60.67%, and 44.61% respectively, and fully restored to normal operation within 20 days, effectively solving the inventory backlog of upstream and downstream enterprises in the supply chain and out-of-stock issues. It can be seen that the SOB-DSMC method can guide the upstream enterprises in the supply chain to formulate reasonable production, shipping, and purchasing strategies, and provide theoretical reference and coping methods for the supply chain system to smoothly survive emergencies.
Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks
Authors: Qian Cheng
Published: January 2024

Arc’Teryx is a well-known outdoor gear brand that has gained significant recognition due to the growing trend of outdoor activities. However, with increased brand recognition comes a corresponding increase in operational risks. This article aims to analyze specific operational risk cases and suggest solutions based on these risks to maximize expansion efficiency. Research shows that a significant portion of operational risks for Arc’Teryx stem from cross-border trade and the insensitivity of outdoor goods companies towards other countries’ cultures. To minimize these risks, the brand should consider implementing various marketing strategies. Firstly, improving customer education can ensure that customers are well-informed about the brand’s products and values. Secondly, utilizing influencer marketing can help the brand reach a wider audience and increase brand awareness. Thirdly, Arc’Teryx should establish a sustainable corporate culture to demonstrate its commitment to environmental responsibility and social justice. Finally, effective localization can help the brand enhance its cultural sensitivity and adapt to local customs and values more efficiently. By adopting these strategies, Arc’Teryx can reduce the risks associated with expanding its business and enhance its reputation as a socially responsible brand. Recognizing and accepting cultural differences is the key to achieving maximum marketing results.
Analysis of Online Medical Crowdfunding Based on the Operation of Chinese Nepotist Society — Case Study of Waterdrop Medical Crowdfunding Platform
Authors: Zhou Qinyi
Published: January 2024

With the continuous development of Internet technology, traditional charities are gradually combining with the Internet, providing a convenient and efficient fundraising channel for individuals in urgent need of personal medical treatment for serious diseases. Some researchers have conducted relevant studies on the renqing operation on social media and online medical crowdfunding platforms respectively; however, there are still some gaps in the research on the renqing operation of online medical crowdfunding. Therefore, this study selected Waterdrop, an online medical crowdfunding platform that mainly relies on WeChat, a social media platform with strong ties, as a case study, exploring the influence of Chinese traditional nepotist society on the effect of online crowdfunding from three aspects: communication behavior, trust mechanism and crowdfunding content. The study found that while renqing operations helped online crowdfunding in terms of fundraising and forwarding, they also limited the further and wider diffusion of crowdfunding information to a certain extent, reflecting the limitations of relying on WeChat to spread the information. In addition, to improve the operational mechanism of online crowdfunding and its effect, it is necessary for the platform itself, social media, society, and other aspects to make efforts.
Predicting the development path of Bona Film based on the marketing mix theory
Authors: Tan Xiao
Published: January 2024

In 2017, with the rising Chinese film market, some Chinese private film and television companies began to establish other businesses, many of which failed. The aim of this study was to investigate the future development route of a Chinese private film and television company. In this paper, a detailed study of the case was employed to utilize facts and information such as the number of Chinese theater lines, the representative Chinese film box office, and Bona Films’ yearly financial statement. As a result of the article’s investigation, first and foremost, the Bona Film is in a loss situation in 4Ps due to the outbreak. Thus, Bona Film needs government policy support. Then, from the standpoint of the 4Ps, Bona Film is primarily concerned with the investment, production, and distribution of Nationalist films. The product category is too narrow. Finally, Bona Film’s cinema is too small to build a complete Bona Film system.
Research on Marketing Communication Strategy of Soft Advertising in Xiaohongshu APP
Authors: Zhao Ruoxi
Published: January 2024

With the rapid development of the Internet, the role and effect of online sales are constantly emerging. In this process, advertising marketing is an indispensable and important part. However, traditional hard advertisements do not show advantages in this online competition, while soft advertisements show irreplaceable marketing advantages. In order to promote the development of soft advertising and provide more efficient advertising methods for more e-commerce companies, this article will take Xiaohongshu as a case to analyze in detail the application strategy, advantages and disadvantages of soft advertising in the platform. Through case analysis, bibliography method and comparative analysis, this passage finds that Xiaohongshu suffers from flooding of brand soft ads, low flow of brand soft ads, KOL’s selection risk and serious content homogeneity. In order to solve these problems, Xiaoshongshu is supposed to create explosive notes, improve flow, choose the right KOL, strengthen the supervision mechanism and optimize the content of soft ads. Through these studies, it is able to enrich the content of soft advertisements and improve their communication efficiency, promote platform operations, help merchants obtain higher profits, and provide business models for other cases.
Competition in the Gaming Industry: Blizzard’s Strategic Layout, Risks, and Prospect
Authors: Chen Yixuan
Published: January 2024

With the growing digital economy and the impact of the Covid-19 pandemic in the past two years, video games have become the mainstream entertainment for general public. Some game companies have chosen acquisitions over the past few years to expand their market share and enhance their competitiveness, but acquisitions come with many risks. This paper analyses the strategic intentions and risks of Microsoft’s acquisition of Activision Blizzard, and puts forward forward-looking suggestions based on the concept of metacomes. It is believed that the meta-universe is the core of the future of the game industry, and Microsoft’s acquisition of Activision Blizzard helps it occupy a strategic commanding height in the meta-universe field, but it needs to pay attention to antitrust risks and cultural integration problems. To this end, it can be suggested that Microsoft should strengthen cultural management and regulatory responsibility, open platform cooperation, and strengthen meta-cosmic technology research and innovation.
Analysing the anticipate of Microsoft’s acquisition on Activision Blizzard
Authors: Mi Xingyu
Published: January 2024

This research applies the marketing mix theory to analyses the topic of Microsoft’s acquisition of Activision Blizzard in a rapidly evolving technological society. The focus of this analysis is on the game industry, which is closely intertwined with technological advancements. Combining the SWOT analysis method and qualitative research, this essay explores the relationships between the different elements of the marketing mix theory and their impact on the phenomenon. The research findings indicate that each element of the marketing mix theory, particularly promotion and product, has a positive correlation with customers’ purchase intentions in the context of Microsoft’s acquisition of Activision Blizzard. Overall, this paper contributes to a better understanding of the impact of Microsoft’s acquisition of Activision Blizzard by leveraging marketing mix theory and its implications for the game industry. The findings highlight the importance of strategic management and decision-making in technology companies and provide valuable insights for the industry’s future growth and development.
Research on Media Marketing Strategy of Disney China Market
Authors: Hou Xinyue
Published: January 2024

The theme “Research on Media Marketing Strategies for Disney’s China Market” is crucial. As one of the major powers, China provides Disney with a large consumer base, which can help Disney expand its power effectively worldwide. Disney’s marketing strategy is a very good example for people to learn. Studying this theme can also help Disney Group better understand China and provide better services in the future paper, including the Case study of “The Little Mermaid”. The result of Theory and development status、Possible problems. The Discussion of “Solution for cultural difference”, ”Solution for Local brand competition”, “Solution of copyright” and “Solution for influence on social media”. The value of this article is that it can serve as a reference for Disney staff and amateur readers interested in Disney’s marketing strategies to share and research, especially the person who works in the marketing field can take examples from this article.
Analysing the successful reasons of Time Fengjun entertainment based on marketing mix theory
Authors: Zhang Zhitong
Published: January 2024

This study examined the operational strategies of Beijing Time Fengjun Entertainment in the Chinese market. Using the Marketing Mix Theory, it analysed Time Fengjun’s promotion, product, and place strategies. Effective promotion, high-quality products, and diverse marketing channels were found to positively influence consumer purchasing intent. The research focused on understanding the factors driving Time Fengjun’s success. It provided valuable insights for entertainment companies operating in China, aiding in the formulation of effective strategies. Multiple sources, including academic papers, industry reports, and case studies, support the research findings. The analysis confirmed that Time Fengjun’s success stems from its effective promotions, high-quality products, and diverse marketing channels. They serve as a roadmap for other companies seeking success in the dynamic Chinese entertainment industry. The study’s implications were relevant to entertainment companies aiming to enter or expand in China. Understanding the identified success factors enables the development of strategies to navigate the market and increase the likelihood of success. In conclusion, this study unveils the operational strategies of Beijing Time Fengjun Entertainment and highlights the key factors driving its success. It offered actionable insights for entertainment companies operating in China.
Analysing the commercial effects of animation’s aesthetic pictures: A case study on Coco
Authors: Qiu Zhen
Published: January 2024

The advancement of technology in the field of visual imaging has led to a proliferation of animated films, which in turn has led to advancements in the field of visual communication. Additionally, audiences are more inclined to watch animated films that are attractive to the eye. However, there is a lack of study that applies the aesthetics of pictures to examine the effects that animation has on the marketplace. The purpose of the paper was to examine Coco’s economic accomplishments in terms of three visual aesthetic dimensions: the use of colour, the use of camera language, and the design of the characters. Therefore, developing an in-depth understanding of the superiorities that form the foundation of aesthetic theories provides helpful ideas. According to the findings of the thesis, Coco’s commercial success may be attributed, at least in part, to the film’s use of colours with strong contrast and saturation, interchangeable footage and exquisite compositions, and compatible and nationalized character designs. All of these factors contributed to the film’s popularity. After that, the research offers some related suggestions to upcoming animation producers, covering all aspects of the industry.
Is the User-generated Content on Social Platforms Beneficial for Promotion? Taking Sugar-free Beverages as Evidence
Authors: Miao Shuhan
Published: January 2024

A growing number of enterprises begin to utilize user-generated content (UGC) to help build brand awareness and loyalty on social media platforms. There are already many kinds of goods like clothes and snacks which have been proved feasible to be promoted by UGC. This study attempts to analyze whether it is feasible to promote sugar free beverage products by UGC. This study uses the numbers of likes and comments from 21 live streamers and 42 sugar free beverage promotion UGC and beverage promotion UGC to be the sample. Compared by the likes of UGC about sugar free beverage and other content from same live streamers, it can prove whether sugar free beverage is a relatively hot topic in existing UGCs. Also, compared by the like/comment ratio by the hottest 21 videos with topics of sugar free beverage and beverage, it is known whether manufacturer can get higher income with certain number of plays. This study also put forward that it is important to attract more live streamers to focus on promoting new sugar free beverage products to benefit consumers, manufacturers and live streamers themselves.
Research on the Correlation between Network and Sales Models
Authors: Wu Yixuan
Published: January 2024

This paper explores the interrelationship between the Web and the sales model and highlights the vital role the Web plays in all aspects of the sales model. The Web is a virtual platform that allows customers to connect with suppliers in a more direct and faster way. The entities or nodes that make up a network can be connected to each other through links, which may include partnerships, responsibilities, and supply chains, among others. This paper discusses how networks can be used to enhance marketing performance and improve organizational effectiveness. The paper summarizes the critical importance of networks in expanding market reach, facilitating collaboration, optimizing supply chains, accessing resources and expertise, generating customer insights, and building trust and reputation, which are the core topics explored in this paper. In addition, networking helps to increase customer value, enhance business competitiveness, reduce operating costs and achieve higher profits. Through the smart use of online sales models, companies can reap a range of benefits. This paper examines the critical importance of the Web in the sales arena and suggests strategies for how companies can enhance sales and growth through Web connectivity.
Analyzing Huawei’s Development Based on SWOT
Authors: Zheng Haosheng
Published: January 2024

In recent years, with the development of communications technology, to bring great convenience to people’s lives, the convenience of the back, is a lot of Huawei like technology companies all Ren day and night research and breakthroughs. The purpose of this paper is to take Huawei as an example, analyze the SWOT of Huawei, using the analysis, can better correlate the external factors and internal factors of the enterprise, explore the enterprise structure, and make the enterprise situation clear. Through the study of Huawei, this paper finds that, as a new high-end technology-based enterprise, Huawei faces problems such as international competition, potential policy risks, and limited financing channels. After that, this paper also explores Huawei’s core technology, industrial layout, after-sales service and other aspects. This paper suggests that Huawei should adhere to independent innovation, improve brand awareness and influence, raise awareness of its intellectual property knowledge protection, and establish a strict internal risk control mechanism. It is hoped that it can provide help for scholars who study this topic.
The impact of COVID-19 on corporate investment behaviours
Authors: Ji Zewen
Published: January 2024

The COVID-19 pandemic has had a significant impact on the investment strategies of corporations worldwide. This has led to many companies reevaluating and adjusting their investment approaches in response to the changing business landscape. To understand these shifts, this article used a paired t-test methodology to analyse changes in various financial components, including accounts receivables, inventory, fixed assets, and intangible assets, from 2019 to 2021. The study also examined the proportion of each of these components in the total assets of the companies under investigation. The findings revealed a consistent upward trajectory in the aforementioned asset categories, even during the pandemic outbreak. This implied that companies continued to invest in these areas, which may have been less affected by the pandemic. However, apart from intangible assets, the proportion of the remaining asset categories in the total assets of these companies experienced a decline. The article suggested that companies may change their investment priorities or reallocate resources in response to changing economic conditions brought on by the epidemic. Therefore, it is beneficial to improve the overall performance of the company through efficient use of resources.
Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture
Authors: Wang Yuqing , Zhang Shiyue
Published: January 2024

Taking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM culture. The IP image design system was constructed by defining the theme of TCM culture to form the core concept, produce creative design, and diversify dissemination and promotion, which was also used to guide the design practice and produce the IP image of “Super Herbs and Herbal Family”. The innovation of digital IP image design of TCM culture, which is the innovation based on the traditional IP image design method, is the trend of the times that needs to take into account a variety of derivation modes, thus providing designers with design method guidance and satisfying the public’s demand for knowledge popularization at the same time.