bluuebunny/crossref_metadata_2025 huggingface dataset:
Extensión del algoritmo de codificación-decodificación basado en PWM para redes neuronales de impulsos
Authors: Lucas Sergio , Portillo Eva , Guérin Léo , Cabanes Itziar
Published: October 2023

Las Redes Neuronales de Impulsos (Spiking Neural Networks, SNN) son la última generación de redes neuronales y tratan de imitar con mayor fidelidad el funcionamiento del cerebro humano codificando la información a través de spikes o series de impulsos. Debido a que la mayoría de procesos reales son analógicos, para emplear este tipo de redes es necesario el uso de algoritmos de codificación y decodificación. El algoritmo de codificación basado en PWM es un novedoso algoritmo temporal de codificación que supera con creces a sus algoritmos predecesores en la precisión a la hora de construir y reconstruir la señal original. A pesar de sus múltiples ventajas, este algoritmo necesita dos puntos cronológicos de la serie temporal original para poder codificar. En este sentido, resulta de interés poder aplicar este tipo de codificación en otro tipo de aplicaciones, como el tratamiento de imágenes, en las que no existe orden cronológico. Por tanto, en este trabajo se presenta una extensión de este algoritmo de codificación para que no sea necesario el uso de dos valores temporales consecutivos y así poder aplicarlo a cualquier tipo de aplicación. Además, la nueva extensión permite reducir en más de un 50% el coste computacional de los procesos de codificación y decodificación.
Decision Intelligence in Business: A Tool for Quick and Accurate Marketing Analysis
Authors: Thaduri Upendar Rao
Published: October 2023

The term "artificial intelligence" (AI) refers to a technology recently becoming a disruptive innovation with far-reaching ramifications for many industries, including business. AI has revolutionized decision-making processes in recent years by providing organizations with enhanced analytical capabilities. These capabilities allow organizations to extract essential insights from large volumes of data, enabling AI to modernize decision-making processes. The implementation of AI in business could result in the industry being forced to rely on marketing strategies that are more efficient, less expensive, and more accurate. An increase in audience reaction and constructing a powerful online brand capable of competing with others are possibilities for an entrepreneur who implements AI-based marketing methods in their company. In addition to marketing, it can completely revamp an existing firm by introducing novel ideas. In addition, it offers answers to complex challenges, which contributes to the significant expansion of the firm. The study's primary objective is to evaluate how artificial intelligence (AI) and decision-making are utilized in business. Additionally, the researchers attempted to investigate how AI is being used to improve decision-making processes and how it is transforming business models. According to the study, applying artificial intelligence in business decisions can have a big transformative effect, providing significant efficiency, accuracy, and innovation benefits. Systems that AI powers allow businesses to process and analyze vast amounts of data rapidly, making decisions more quickly and with greater insight.
SOSYAL BİLGİLER ÖĞRETMENLERİNİN COĞRAFYA KONULARININ ÖĞRETİMİNDE KULLANDIKLARI YÖNTEM VE TEKNİKLERİN İNCELENMESİ (Bafra Örneği)
Authors: Uyanık Hatice , Öner Sibel
Published: October 2023

Bu araştırmanın temel amacı sosyal bilgiler öğretmenlerinin coğrafya konularının öğretiminde tercih ettikleri yöntem ve teknikleri, karşılaştıkları problemleri belirlemek ve bu problemlere yönelik çözüm ve önerilerinde bulunmaktır. Bu araştırma ‘’Durum Çalışması’’ deseni kullanılarak gerçekleştirilmiştir. Veriler yarı yapılandırılmış görüşme formları aracılığıyla toplanmıştır. Çalışma grubunu, Samsun ili Bafra ilçesine bağlı ortaokullarda 5. 6. 7. sınıf kademelerinde görev yapan sosyal bilgiler öğretmenleri oluşturmaktadır. Araştırmada 9 Kadın, 11 erkek toplam 20 sosyal bilgiler öğretmeni ile yarı yapılandırılmış görüşmeler yapılmıştır. Araştırmadan elde edilen veriler içerik analizine bağlı olarak çözümlenmiştir. Bu araştırma ile sosyal bilgiler öğretmenlerinin sosyal bilgiler dersi içerisindeki coğrafya konularının öğretilmesinde kullandıkları yöntem ve teknikler ile bu yöntem ve teknikleri kullanırken karşılaştıkları sorunlar tespit edilmiştir. Yapılan araştırmada sosyal bilgiler öğretmenlerinin çoğunlukla geleneksel yöntemleri kullandıkları sonucuna ulaşılmıştır. Çağdaş yöntem ve teknikleri yeterli düzeyde kullanmadıklarını dile getiren öğretmenlerin, bu durumu öğrenci mevcudunun fazla olması, ders müfredatını belirlenen zamana göre yetiştirmek zorunda olmaları ve ekonomik sorunlar gibi çeşitli nedenlere dayandırdıkları tespit edilmiştir.
Experimental investigation for the decisive role of vehicles in the air pollution of arak city in Iran and presenting the related solutions to reduce the air pollution
Authors: MOSTAFAVI Seyyed Alireza , SAFIKHANI Hamed , KÖTEN Hasan , KARAGOZ Yasin
Published: October 2023

In the World, in many of the large and industrial cities air quality is in a dire situation, and air pollution is considered a major problem. The first step in reducing the level of pollutants is to acquire enough detailed information about these pollutants, including the type, amount, and the rate of annual occurrence. In this study, the data obtained from the existing air quality measuring stations throughout the city of Arak in Iran have been used to conduct an accurate investigation and to perform hourly, daily, monthly, and annual analyses of various pollutants. The hourly analysis of the data collected from the Shariati square station at the downstream of the prevailing wind, which include the collective pollutions of the refinery, petrochemical plant, thermal power plant and the pollution generated by the vehicles in a high-traffic area, with regards to the annual calendar and the variation of pollutants during official holidays, indicates the determining share of vehicles in the air pollution of the city of Arak. Considering the effective role of vehicles in the extensive air pollution of this city, some policies have been suggested for reducing the level of air pollution. As a result of this study, using the stated transportation model the level of pollution in this city is considered to reduce, correcting the city streets and routes from engineering per-spective. Also, results showed that the role of industry and vehicles on the air pollution and the pollution points in Arak city in ratio. The levels of all the pollutants like CO, NOx, PM2.5, O3 and SO2 measured by a station at the downstream and resulted about 3ppm, 20ppb, 10, 40ppb and 4 as a ratio respectively. Lastly, result of model was reported at the end of this paper in term of the optimization of the Arak city residential area.
Effect of heat flux and mass flux on the heat transfer characteristics of supercritical carbon dioxide for a vertically downward flow using computational fluid dynamics and artificial neural networks
Authors: PRASAD K S Rajendra , KRISHNA Vijay , BHARADWAJ Sachin
Published: October 2023

Drastic variation in the thermodynamic properties of supercritical fluids near the pseudo critical point hinders the use of commercial computational fluid dynamics (CFD) software. However, with the increase in computational abilities, along with the use of Artificial Neu-ral Networks (ANN), turbulence heat transfer characteristics of supercritical fluids can be very accurately predicted. In the present work, heat transfer characteristics for a vertically downward flow of carbon dioxide in a pipe are studied for a wide range of heat flux and mass flux values. Firstly, six different turbulent models available in the commercial CFD software - Ansys Fluent are validated against the experimental results. The k- ω Standard model with enhanced wall treatment is found to be the best-suited turbulence model. When experimental results were validated in CFD, an average error of 1% in the bulk fluid temperature and 2% in the wall temperature were recorded. Further, K- ω Standard Turbulence Model is used in CFD for parametric analysis to generate the data for ANN studies. Mass flux range of 238 to 1038 kg/m2s, and heat flux range of 26 kW/m2 to 250 kW/m2 are used to generate 81,432 data sam-ples. These samples were fed into the ANN program to develop an equation that can predict the heat transfer coefficient. It was found that ANN can predict the heat transfer coefficient for the considered range of values within the absolute average relative deviation of 2.183 %.
Cost variation analysis of commonly prescribed drugs in dentistry available in the Indian market
Authors: Kapoor Harsimran Singh , Chakshu  , Walia Navdeep Kaur , Bansal Shikha
Published: October 2023

: Access to healthcare stands as fundamental to human rights under the UN charter. Pharmaceutical costs are the fastest-growing healthcare expense. There is a significant variation in the cost among different brands of the same drug. Various economic evaluation techniques are used to analyze the cost of medicines.

: The present study aims to analyze the cost variation of commonly prescribed drugs manufactured by various pharmaceutical companies under different brand names.

: The minimum and maximum cost in rupees (INR) of drugs used in dentistry manufactured by various pharmaceutical companies of the same strength were recorded. The cost of 10 tablets or capsules was calculated. The cost ratio and percent cost variation were determined for each drug.

: A significant variation was found in the cost of different brands of the same drugs. A percent cost variation of 1300% was found for Metronidazole 500mg, followed by 520% for Ibuprofen 400mg. Significant percent price variations were also observed for Tramadol 50 mg (477.7%), Levocetirizine 10mg (354.5%), Diclofenac 50 mg (260%), Cefixime 200 mg (224%), and Tetracycline 500 mg (218%).

: Since there is a significant cost variation among different brands of the same drug, clinicians need to consider drug costs while prescribing medication to patients.
Generación Dô. La evolución del Haiku-Dô
Authors:   Universidad de Castilla-La Mancha, Linares Martí Enrique , Sánchez Verdejo Toñi
Published: October 2023

“No es lo habitual que unas humildes profesoras de derecho aparezcan en el retrato colectivo de una generación literaria. Una fotografía que inmortaliza el ya largo itinerario desde que Frutos y Ángel nos sedujeron recorriendo las cuatro estaciones, con aquellas sencillas y coloristas luces y sombras de nuestro parque, allá por 2006. No pudimos resistirnos a la propuesta tan inédita como seductora de un Primer Concurso Internacional de Haiku desde la Facultad de Derecho de Albacete. En fin, con estas mimbres, no será difícil alcanzar ese sueño de que sean muchos los que puedan continuar la labor de saborear y contagiar el gusto por el Haiku. Y, si en su día en algo pudimos contribuir a que echara a volar, ahora solo queda desear los mayores éxitos en su viaje a nuestra querida Generación Dô.”
Association of Maternal Diabetes and ADHD in Offspring: A Systematic Review and Meta-Analysis
Authors: Isfahani Batool Okhovat , Khodamoradi Farzad
Published: October 2023

A systematic review and meta-analysis was conducted to determine the association between exposure to maternal diabetes and ADHD in the offspring. Major electronic databases, including Web of Science, PubMed, Scopus, Embase, and Proquest, were searched from inception until December 2018. The New Castle-Ottawa scale was used to assess the quality of the included studies. A fixed effects model was applied for analysis. Seven studies including a total of 5,658,871 individuals were retained. A significant association was found between maternal diabetes and ADHD [OR=1.23, 95% CI: 1.117, 1.345]. There was a significant heterogeneity (I^2=77.7, P<0.0001), while Egger’s and Begg’s test were not significant. This study showed a significant relationship between maternal diabetes and ADHD; however, more well-designed studies are needed to confirm the results.
Identification of Two Novel Mutations in ABCA4 Gene in a Patient With Stargardt Disease
Authors: Mohebbi Masoumeh , Heidari Matin , Heidari Mansour
Published: October 2023

Herein we investigated mutations in the ABCA4 gene in an Iranian patient with Stargardt disease using whole exome sequencing (WES). We evaluated genetic alterations in a 13-year-old Iranian girl with Stargardt disease and her family using WES. The target sequences for the proband and her parents were then amplified through polymerase chain reaction (PCR) and the obtained products were screened for mutations in ABCA4 gene by Sanger chain terminating dideoxy nucleotide sequencing. Two novel potentially pathogenic mutations in compound heterozygous state (c.2713del p.E905Rfs*27 and c.5172G>A p.W1724X) were identified in ABCA4 gene which may contribute to the proband’s Stargardt disease phenotype. In general, the WES successfully identified novel causal mutations in ABCA4 gene which may be used for genetic counseling, prenatal diagnosis (PND), and preimplantation genetic diagnosis (PGD) of Stargardt disease.
Physicians’ Compliance With Order Entry Forms for Intravenous Pantoprazole in a Tertiary Care Hospital
Authors: Taghizadeh-Ghehi Maryam , Mousavi Saeideh , Laki Bahareh , Kargar Mona , Javadi Mohammad Reza , Gholami Kheirollah
Published: October 2023

The widespread inappropriate use of intravenous (IV) pantoprazole, due to its high cost, is a substantial issue. To improve its rational use, an order entry form (OEF) based on the institutional guideline, was implemented. Physicians were required to fill an OEF upon administration of IV pantoprazole. We aimed to evaluate the compliance of physicians as well as the accuracy of filled OEFs six months after the implementation. The study was conducted in a tertiary care teaching hospital in Tehran. Chart review was performed for all patients with an IV pantoprazole order. IV pantoprazole OEFs received by the hospital pharmacy for these patients were evaluated in terms of quantity and quality (e.g., completeness, accuracy of filled items, etc.). Only for 270 (62%) patients, OEFs were received by the hospital pharmacy. Indications were specified in 199 (73.5%) forms, and their agreement with the forms filled by the researcher was 37.8%. The most frequent indication specified in OEFs was stress ulcer prophylaxis (40.7%). IV pantoprazole administration was rational only in 15.9% of cases. The emergency ward had the highest frequency of orders (57.9%), while having the lowest fill rate (56.7%) among the wards with the highest number of orders. The disagreement between the researcher and the OEFs regarding the need for IV medication was 39.5%. This study demonstrated that the compliance of physicians with the accurate completion of OEFs was suboptimal. It seems that for long-lasting changes in IV pantoprazole utilization patterns, barriers should be determined, and additional methods such as ongoing educational seminars or feedback might be needed along with OEF.
The Analysis of the Foxp2 and ASCL1 Expression in Saffron-Treated Mice
Authors: Yazdian Syavash , Ramezani Mina , Asghari Moghaddam Nastaran
Published: October 2023

Background & Objective: The aim of this study was to investigate the effect of saffron extract on the embryo development of mice.
Materials & Methods: Pregnant NMRI mice were randomized into control and treatment groups at 25, 50, and 100 mg/Kg saffron doses. Saffron extract was administered to mice by gavage on days 7-12 of pregnancy. On the 17th day of pregnancy, the embryos were removed from the uterus and their weight and height measured. Moreover, their brain tissue has been evaluated histologically. Subsequently, the expression of the Foxp2 and Ascl1 genes in the brain tissue was assessed using the real-time PCR method.
Results: All embryos were aborted in mothers that received 100 mg/Kg of saffron. At dose 50 mg/Kg, only embryos of a mother reached the end of pregnancy. Embryos treated with 25 mg/Kg saffron were significantly heavier than controls (P<0.05). Furthermore, the tail length was significantly shorter (P<0.05). Histological findings showed that there was no difference between the control and treated groups, and the brain tissue was well developed. Foxp2 and Ascl1 genes were significantly overexpressed in both the 25 and 50 mg/Kg treatment groups compared to the control group (P<0.05).
Conclusion: The results of this study showed that saffron extract can have significant effects in low concentrations (25 mg/kg) on the development of the mouse embryos as well as the expression of Foxp2 and Ascl1 genes.
Aberrant Expression of Three New Members of IL-1 Family (IL-36α, IL-37 and IL-38) in Patients with Multiple Sclerosis
Authors: Ahmadi Khoei Forouzan , Reiisi Somayeh , Mohammadinejad Parisa
Published: October 2023

Background & Objective: Multiple sclerosis (MS) is a neurodegenerative disease that is characterized by demyelination and neuronal dysfunction. The study of the expression of cytokine genes seems to be an appropriate option for assessing their potential for the onset and development of the disease. Therefore, in the present study, changes in the expression of three interleukins (IL-36α, IL-37, and IL-38) in MS and their association with clinical factors were investigated.
Material & Methods: In this study, blood samples of 45 MS patients and 45 healthy controls were enrolled. Relative expression of genes was evaluated using the real-time PCR. Finally, the pattern of expression was analyzed by using statistical analyses. In the next step, the relationship between clinical characteristics and IL-36α, IL-37, and IL-38 expression was investigated.
Results: The results showed that IL-36α and IL-37 increased in MS patient (1.8 and 3.5 fold respectively, P<0.01). Moreover, a significant reduction in IL-38 was observed in MS samples (0.21 fold, P<0.01). The dysregulation in ILs expression was associated with clinical features.
Conclusion: As a result, the two studied IL-1 family members (IL-36α and IL-37) may contribute to the progression of MS, so that increase in their expression is associated with EDSS disability and duration of disease. Another member of IL-1 family, IL-38 has a protective effect on MS diseases, and its downregulation is related to severe disability. Further investigation can help to determine accurate functional role of 3 interleukins in MS development.
The Impact of Variations in the Expression of Dicer on Pediatric Acute Lymphoblastic Leukemia
Authors: Hajirostamlou Mahbobeh , Ghorbian Saeid
Published: October 2023

Background & Objective: Dicer a member of the RNase III endonucleases has a crucial function in the development of miRNAs that affects gene expression in different kinds of cancers. The present research focused on examining the expression level of Dicer and its relation with clinicopathological features in children with Acute Lymphoblastic Leukemia (ALL) among the population in the northwest region of Iran.
Materials & Methods: In a case-control study, 140 samples (70 patients and 70 healthy controls of similar age and sex rates) from 2019 to 2021 were included in the Dicer mRNA expression levels assessment. Quantitative Real-Time PCR analyses were utilized to determine expression levels of Dicer in samples and the demographic and clinicopathologic features and the relationship of these variables were evaluated.
Results: Average Dicer expression ct values were 2.8267 and up-regulated compared to healthy samples (P=0.000). No significant relationships have been found among gene expression, demographical and clinicopathological parameters. Also, demographical and clinicopathological factors were not correlated with the mRNA expression level of the gene except age (r=0.148, P=0.001).
Conclusion: The current research shows that the expression of Dicer is significantly upregulated in ALL patients, which suggests that it could have a vital function in ALL pathology. It will also theoretically be seen in the potential as a new intervention objective for ALL cases.
Pre-weaning Environmental Enrichment Reduced Hippocampal Level of BDNF and Symptoms Severity in VPA Rat Model of Autism
Authors: Rahimian Shohreh , Amin Yazdi Seyed Amir , Bigdeli Imanollah , Edalatmanesh Mohammad Amin
Published: October 2023

Background & Objective: Due to the lack of early diagnosis, it is unclear how the environmental stimulations in infancy would affect the underlying structures of Autism Spectrum Disorder (ASD), as well as the onset or severity of symptoms. The study aimed to investigate the effects of receiving pre-weaning environmental enrichment on the severity of ASD symptoms and the hippocampal level of brain-derived neurotrophic factor (BDNF) in the valproic acid (VPA) rat model.
Materials & Methods: Male rats exposed to valproic acid (VPA) or normal saline (Sal) embryonally (E12.5) were randomly assigned to 4 environments: Standard (ST), pre-weaning environmental enrichment (PEE), secondary environmental enrichment (SEE) and PEE+SEE (EE). Behavioral tests were repeated at postnatal day (PND)30 and PND60, in the light phase with a blinded examiner. The BNDF level was determined at PND68.
Results: In VPA rats, receiving PEE, increased social interactions and decreased anxiety, pain sensitivity even in early adulthood. Also, it reduced repetitive behavior but with no significant differences. The BDNF level in VPA-PEE and VPA-SEE was lower than VPA-ST, VPA-EE and saline groups. The biggest improvement in symptom severity was seen in EE.
Conclusion: Reduction of symptoms severity in VPA-PEE and the best performance in VPAEE showed that rich and sensory overflew environment in infancy can change the formation of ASD. Finding might point to hyperactivity or a lack of regulation of BDNF levels in ASD. PEE most likely reduced hyperactivity, and continued environmental enrichment in EE, regulated the level of BDNF in the hippocampus.
Announcement of “3rd International Conference on Rheology” Held in Iran
Authors: .
Published: October 2023

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Tamtsil Al Marah Fi Majmuati Qashaid “Anta-Lii” Li Nizar Qabaani Bi Nadzariyah Michael Riffatere
Authors: Fauzi Soni , Muamaroh Dzun Nur Nafi’ah , Hakim Arief Rahman , Roziki Khafid
Published: October 2023

This research aims to know the indicative reading, the hermeneutic reading, and the indirect expression of the representation of women in the collection of poems "You are mine" by Nizar Qabbani by Michael Rifter. The research questions are. 1) What is the indicative reading (Heuristik) and hermeneutic reading (Hermeneutik) in Nizar Qabbani’s collection of poems ”Anti Lii” according to Nizar Qabbani? 2) What is the indirect expression of the representation of women in the collection of Nizar Qabbani's poems "Anti Lii" by Michael Riffatere? Semiotics is the science of signs in a context in which people's lives are discussed directly and pictorially. Semiotics can also be the study of signs found about human life. Poetry is in fact mainly created by the author according to his life experience and social environment. The type of research in this research is desk study. The research method used in this research is qualitative and descriptive. And the way to put data in a way to read and write. To analyze the data, the method used is Mills and Huberman, which consists of three stages, namely: the method of data collection, data reduction, and drawing conclusions. The result of this research is in a collection of poems you are mine entitled, clothes, blue swimsuits and he in each stanza contains elements of heuristic and heurmenetic meanings. Among the indirectness of expression in the poem entitled clothes there are 5 words, the pink nightgown poem is in 5 words and in the poem entitled swimsuit there are 7 words which indicate the indirectness of expression and describe representasion about woman
NIZĀR QABBĀNŶ'S POEM AL-ḤUBB WA AL-BITRŪL: A RIFFATERRE SEMIOTIC APPROACH
Authors: Rizqi Husain Miftahul
Published: October 2023

This study aims to reveal the collective meaning of the poem Al- Ḥubb wa Al-Bitrūl. The theory used is the semiotic theory of Michael Riffaterre. Riffaterre's semiotic theory offers two methods of reading: heuristic and hermeneutic. The primary data in this study refer directly to the poem Al-Ḥubb wa Al-Bitrūl composed by Nizār Qabbānŷ and written into a book entitled Al-'A'māl Al-Siyāsiyah Al-Kāmilah volume 3. The supporting data in this study is in the form of appropriate data and helps the course of this research. This type of research is descriptive qualitative research. The data collection technique used in this study is the read-and-record technique. That is by carefully reading the research object and then recording the important points in the poem. The next stage is to perform heuristic and hermeneutic readings of the poem. The result of this study was that heuristic readings in the poem were found based on language conventions. The hermeneutic readings are models of sentences in each part of the poem. The sentence model found it is “Mata Tafham?". The matrix of the poem is resistance to the capitalist class or rulers
AT-TA’ĀWUN ROKḻZAH LI AL-HAYĀH: DIRĀSAH TAHLḻLIYAH LI AL-MATṠAL AL-ARABY
Authors: Yusuf Tajudeen
Published: October 2023

Many Arabic proverbs emphasize the importance of collaboration and its influence on the progress and development of humans and society. This study chooses proverbs as the object of study because of their wide distribution and universality. This paper aims to study the Arabic proverb al-yadu al-wahidah la tushaffiq, which gives advice about human life, experience, and many lessons. It discusses the various forms of human collaboration in society. This paper is qualitative descriptive research. The data collection technique in this research is the documentation technique. As for the data analysis technique used, it includes reading, categorization, and interpretation, as well as concluding. This research shows that al-yadu al-wahidah la tushaffiq proverb shows the importance of cooperation between human beings. Humanity is complete and can only progress with collaboration and teamwork. Al-yadu al-wahidah la tushaffiq proverb shows that collaboration can take various forms: community cooperation, security cooperation, peace cooperation, and economic cooperation
EMDR Therapy in Specific Phobia of Vomiting (SPOV)
Authors: Begum Millia
Published: October 2023

Specific phobia of vomiting (SPOV), commonly known as emetophobia, is a subtype of “Specific Phobia” (other type) in theDSM-5(American Psychiatric Association, 2013). Individuals with this condition have a persistent and disproportionate fear of vomiting that runs a chronic course limiting their social, occupational, and leisure-based functioning. There are several case reports of SPOV demonstrating positive therapeutic outcomes and a single randomized controlled trial (RCT) demonstrating the efficacy of cognitive behavioral therapy (CBT) incorporating exposure work and imagery rescripting. However, a large internet survey also suggests that most SPOV individuals would not try exposure treatments. This article provides the readers with an overview of SPOV followed by the application of the standard eye movement desensitization and reprocessing (EMDR) protocol supplemented with the flash-forward technique as a treatment for SPOV using a single-case example. Client outcomes were monitored for 20 months with a self-rating tool, the SPOV inventory, and associated comorbidity assessed using a patient health questionnaire (PHQ-9) and generalized anxiety disorder rating scales.
TRANSFORMING MARKETING THROUGH AI: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Authors: Dr. Arijit Bhattacharya  , Dr.Pritee Saxema
Published: October 2023

Artificial Intelligence (AI) has become a buzzword in today’s business landscape and the realm of marketing is no exception. AI’s widespread adoption is due to the presence of digital channels and devices frequented by customers have led to an explosion of customer data - big data. As AI can process large amounts of data, learn from it, and make predictions has revolutionized how companies approach marketing. Nowadays, AI algorithms, natural language processing, and machine learning can process and analyze large amounts of data quickly and accurately and have made it possible for businesses to understand their customers better, create targeted campaigns, and improve customer experiences. AI is now termed as a‘ business disruptor’ and a ‘source of competitive advantage’ as businesses can gain customer insight with respect to customer behavior, preferences, and patterns that would be impossible to do manually earlier. Not surprisingly, globally, businesses are experimenting to leverage AI to optimize marketing efforts. According to a 2020 report published by MarketsandMarkets, the global market of AI applications in marketing will be USD 26.63 billion by 2025, a growth of CAGR (Compounded Annual Growth Rate) of 29.7 percent between 2020-2025. Major AI applications in marketing include personalization, predictive analytics, image and speech recognition, chatbots and virtual assistants, and marketing automation. In this article, the authors aim to give an overview of AI as a domain, review the literature on the impact of AI on marketing and provide examples of how it has been applied in various industries.
About topological properties of attraction set in ultrafilter space
Authors: Chentsov Aleksandr G.
Published: October 2023

The representation of attraction set (AS) in the class of nets in the ultrafilter space on the broadly understood measurable space (MS) with topologies of Stone and Wallman types is considered. Representation of the interior of AS and some of its implications are obtained. Possibilities of the choice of usual solutions are defined by specifying constraints of asymptotic nature (CAN). The mentioned CAN can be connected with weakening of standard constraints (in control problems, boundary and intermediate conditions, phase restrictions; in problems of mathematical programming, constraints of inequality type), but they may appear initially in the form of nonempty directed (usually) families of sets. In article, some set families connected with construction of ultrafilters (maximal filters) of MS majorizing a given a priory filter are treated as CAN. Shown, that in this case, under condition of the void intersection of all sets of the given filter, the resulting CAN variant is closed, but not canonically closed set for each of topologies Wallman and Stone types. This is connected with the fact established in the article that, for initial filter with property of the empty intersection of all its sets, the interior of generated by this filter AS is empty (at the same time, there are examples of control problems with opposite property: under empty intersection of sets for the family defining CAN, the interior of arising AS is not empty).
Programas de mentoria da UFSCar
Authors: Reali Aline Maria de Medeiros Rodrigues , Souza Ana Paula Gestoso de , Marini Carolina , Barros Bruna Cury de
Published: October 2023

No Brasil, fatores políticos têm se mostrado relacionados às históricas desigualdades educacionais, incluindo o acesso, permanência e qualidade dos processos de ensino-aprendizagem voltados para os estudantes e seus professores. Essas condições demandam a elaboração e aplicação de políticas com foco no professor e o seu desenvolvimento profissional, entre outras. Para o sucesso dessas iniciativas, defende-se a importância de ações formativas informadas, contundentes, sistemáticas e contínuas na qualificação educacional dos professores, na sua formação inicial e ao longo da carreira, em especial em seu início. Reconhece-se a relevância do apoio para que estes profissionais se socializem na cultura da escola, realizem o que se espera deles e possam lidar com as dificuldades típicas desta atividade profissional. Neste artigo, inspirando-se nas sínteses de evidências qualitativas, analisam-se as contribuições de quatro ofertas de programas de mentoria para a aprendizagem profissional de professores iniciantes dos anos iniciais do Ensino Fundamental e de Educação Física tendo como foco o ensino. Para tanto, foram sistematizados os resultados de cinco dissertações e sete teses sobre os programas de mentoria realizados na [nome da instituição omitido para avaliação]. Destacam-se aspectos relacionados às bases teórico metodológicas, princípios, características, resultados dessas iniciativas e que podem subsidiar políticas públicas de indução docente. Cada programa apresenta especificidades, tais como assistência a professores iniciantes que atuam em diferentes níveis de ensino, características dos mentores, usos da Internet e ferramentas virtuais. A partir dos resultados problematiza-se, então, aspectos relacionados com a proposição e desenvolvimento de políticas de indução de professores iniciantes no contexto brasileiro.
Observaciones tipológicas sobre la persona gramatical y clases de palabra en documentos coloniales de Colombia, Venezuela y Ecuador
Authors: Díaz Romero Camilo Enrique
Published: October 2023

El objetivo de este artículo es exponer el panorama de la variación estructural y areal de la expresión de la persona gramatical en diferentes clases de palabra de las lenguas indígenas de Colombia, Venezuela y Ecuador registrados en el periodo colonial. Existen antecedentes sobre la transversalidad gramatical, pero se han centrado en categorías como tiempo (Aikhenvald 2021) y no existen propuestas con fuentes históricas. Se hace uso de una combinación de métodos con (Nerbonne; Colen, Gooskens; Kleiweg; Leinonen 2011) y sin georreferenciación (Garcia-Vallvé; Puigbo 2016 [2002]), de manera que se reconozcan diferentes grados de transversalidad de la persona y sus clasificaciones mediante dendrogramas y de división territorial mínima. El achagua es la lengua más divergente por su mayor presencia de expresión de la persona gramatical en diferentes clases de palabra y la asociación entre quichua y siona se encuentra común en las propuestas de agrupamiento empleadas.
The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema
Authors: Sakti Rachmad Pujo , Premananto Gancar Candra
Published: October 2023

This research examined the effect of attitudes towards watching MPL ID tournaments in cinemas, subjective norms, perceived behavioral control, involvement, and E-WOM on intentions to watch MPL ID tournaments in cinemas. This research used a quantitative approach using multiple linear regression analysis testing techniques. The research data were obtained from questionnaires distributed online via Google Forms to respondents with predetermined criteria. These criteria include being at least 18 years old, being a gamer, and having never watched an MPL ID tournament in a cinema. The total number of respondents obtained was 136 respondents. This study uses a 5-point Likert scale. The study results show that attitudes toward watching MPL ID tournaments in cinemas, subjective norms, involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas. However, perceived behavioral control does not positively affect the intention to watch the MPL ID tournament in cinemas.
The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising
Authors: R.A Adenia Kumala Adzani  , Premananto Gancar Candra
Published: October 2023

This study examines the role of advertising creativity, credibility, lack of irritation, informativeness, and entertainment on consumer attitude toward the brand on Gojek X Ariel NOAH #CepetanGoSendInstant on YouTube. This research was conducted using a quantitative approach with a survey method. The data was obtained through an online survey using Google Forms to 256 respondents who are YouTube social media users in Indonesia with a minimum age of 18 years and have seen Gojek advertisement “#CepetanGoSendInstant by Ariel NOAH x GoSend" on YouTube. This research uses Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS) approach. Measured variables are advertising creativity (24 indicators), credibility (3 indicators), lack of irritation (3 indicators), informativeness (2 indicators), entertainment (3 indicators), attitude toward the advertisement (3 indicators), and attitude toward the brand (3 indicators). The results showed that advertising creativity and entertainment had a significant effect on attitude toward the advertisement, while credibility, lack of irritation, and informativeness had no significant effect on attitude toward the advertisement. The results of the study also found that the attitude toward the advertisement had a significant effect on the attitude toward the brand.
Foreign Institutional Ownership and Dividend Policy
Authors: Muthoharoh Luluk , Setianto Rahmat Heru
Published: October 2023

Increasing institutional investors in manufacturing companies encourage companies to be more wise in making financial decisions, including dividend policy. Dividend policy related to profits earned by the company will be distributed to shareholders in the form of dividends or saved as retained earnings for reinvestment purposes. This study aims to examine the effect of foreign institutional ownership on dividend policy. This research was conducted on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2013-2017, with a total of 466 observations. The Generalized Method of Moment (GMM) logistic regression and dynamic panel data estimation model was used in this study, with the dependent variable being dividend policy and the independent variable being ownership of foreign institutions. The study shows that foreign institutional ownership has a positive effect on dividend policy.
Nitrogen Availability in Upland Soil Treated with Swallow Dropping
Authors: Normaulidia Normaulidia , Saidy Akhmad Rizalli , Yusran Fadly Hairannoor
Published: October 2023

One of the problems in upland soils is poor in nutrient N.  One effort to increase the availability of N in the soil is by providing swallow’s droppings which has a high N content.  Thus, the purpose of this research was to determine the availability of N on upland soil was by applying swallow manure.  This research employed Completely Randomized Design (CRD) with single factors (several levels of swallow’s manure:  0.0; 2.5; 5.0; 7.5; and 10.0 t ha–1).  The availability of N in the soil was observed through the experimental column leaching, where 20 g of Ultisols was mixed with 20 g of quartz sand and swallow’s manure on a leaching column of 1-inch diameter and 20 cm height.  Mineralized amounts of NH4+ and NO3– from the soil were determined by the percolation method (leaching) in every five days for 25 days.  The results showed that the application of swallow’s manure increased the availability of total-N in the soil in the form of NH4+ and NO3–, and produced the release pattern of NH4+ and NO3– which was still relatively high until the end of the testing period.  The results of this study demonstrate that application of swallow’s manure may be used as a slow-release fertilizer.
Pengaruh Ukuran Butir Kapur Berbeda terhadap pH, Fe-larut dan Al-tukar Tanah pada Lahan Pasang Surut
Authors: Fauzi Akhmad , Mahbub Muhammad , Syaifuddin Syaifuddin
Published: October 2023

Swampland in Indonesia covers an area of ​​34.93 million ha spread over various islands such as Sumatra, Java, Kalimantan, Sulawesi, and Papua. One type of swamp land that is often used in agriculture is tidal lands. The problems faced in the development of tidal lands for agriculture include acidic soil pH, high levels of soluble Fe and Al. One of the efforts to overcome the problem of acidic soil pH, high levels of soluble Fe and Al-dd is liming. The finer grain level of lime may increase the effectiveness of liming. The purpose of this study was to quantify the effect of lime grain sizes on changes in pH, dissolved Fe, and exchangeable Al of tidal lands. This study employed a one-factor completely randomized design (CRD) consisting of 6 treatments (Control; CaCO3 more than 1.00 mm (> 18 mesh); CaCO3 lime, 0.5-100 mm (18 -35mesh); CaCO3 measuring 0.21-0.50 mm (35-70 mesh); CaCO3 measuring 0.21 mm (<70 mesh); CaCO3 lime measuring 0.15-1.00 mm (18 -100 mesh)). The results showed that the difference in the size of the CaCO3 lime granules had a significant effect on changes in pH, soluble Fe and exchangeable Al. The application of CaCO3 lime granules 0.21 mm (<70 mesh) result in increases in soil pH and suppress soluble Fe and exchangeable Al.
Penggunaan Modified Triangular Method dalam Memprediksi Emisi Gas Metan di Tempat Pemrosesan Akhir Sampah Telang Kabupaten Hulu Sungai Tengah
Authors: Iman Muhammad Sadiqul , Irawan Chairul , Firdausy Muhammad Abrar
Published: October 2023

Gas metan (CH4) menjadi salah satu kontributor utama dalam efek GRK. Sumber utama penghasil gas metan salah satunya adalah Tempat Pemrosesan Akhir (TPA) sampah. Tujuan penelitian ini adalah mengetahui emisi gas metan di TPA Telang Kabupaten Hulu Sungai Tengah menggunakan Modified Triangular Method (MTM).  MTM sendiri dapat digunakan dalam memprediksi volume emisi metan dengan mengasumsikan bahwa Default Method Intergovernmental Panel on Climate Change dan degradasi sampah meliputi 2 tahapan. Dibawah kondisi normal, fase pertama dimulai setelah satu tahun timbunan sampah di TPA dan timbulan gas akan mencapai puncaknya pada tahun ke-3 hingga ke-6 dan setelahnya akan berkurang hingga nol pada tahun ke-16 di fase kedua. Hasil perhitungan emisi CH4 di TPA Telang mencapai puncaknya pada tahun 2021 yaitu sebesar 6,21 x 105 m3/tahun dan total emisi hingga tahun ke-16 atau tahun 2031 mencapai 4,66 x 106 m3/tahun.Kata kunci: emisi, metan, Modified Triangular Method, TPA Telang
Otomatisasi Database Peralatan Laboratorium Menggunakan Aplikasi RFID Berbasis Raspberry Pi
Authors: Efendi Teguh , Rusilawati Rusilawati , Lisdawati Ayu Novia
Published: October 2023

Aplikasi Radio Frequency identification and Detector (RFID) berbasis Raspberry pi dapat mempermudah pengontrolan peralatan di laboratorium secara otomatis untuk mendata alat yang dipinjam maupun yang sudah dikembalikan dengan metode database. Alat pendukung pembuatan database tersebut adalah teknologi RFID berbasis Raspberry pi. Fungsi utama alat RFID reader adalah sebagai sensor penerima informasi dari alat yang diberi label khusus yaitu RFID Label. RFID Label mengirimkan informasi dan akan diteruskan ke perangkat utama yaitu Raspberry pi sebagai server atau pengolah data dengan metode database. Data tersebut tersimpan pada website My Structured Query Language (MySQL) dengan nama phpmyadmin. Hasil pengujian alat cukup efektif untuk penyimpanan data peralatan laboratorium dengan menggunakan metode website (phpmyadmin). Data yang tersimpan pada website bisa diunduh sewaktu–waktu diperlukan dengan menggunakan ID dan password sebagai kunci login dan data yang tersimpan akan lebih aman.Kata kunci: RFID reader, RFID label, Raspberry pi, MySQL
Penerapan Total Productive Maintenance (TPM) untuk Efektivitas Mesin dengan Overall Equipment Effectiveness (OEE) sebagai Alat Ukur di PT XYZ
Authors: Constantinus Vincendy , Sitepu Rasional , Joewono Andrew
Published: October 2023

Persaingan dalam industri  semakin hari semakin bertambah, salah satunya dalam industri makanan, persaingan tidak hanya berasal dari dalam negeri saja, namun juga dengan industri asing. Kebutuhan dan keinginan konsumen terhadap makanan praktis ini membuat permintaan akan produk tersebut meningkat, dan hal tersebut membuka peluang bagi industri makanan untuk dapat memperluas dan meningkatkan penjualan. Agar kinerja mesin produksi tetap dalam keadaan yang optimal, perlu dilakukan  pemeliharaan yang optimal, seperti pemeliharaan pencegahan dan korektif yang terkontrol, memadukan pemeliharaan mesin dengan bagian terkait dalam lini produksi dan berkaitan dengan peningkatan hasil produksi.Diperlukan langkah-langkah untuk mendukung peningkatan kinerja mesin dengan penerapan Total Productive Maintenance (TPM). Tujuan dari Total Productive Maintenance adalah untuk mengurangi bahkan menghilangkan losses dari Operation Equipment yang bertujuan untuk memastikan bahwa Overall Equipment Efficiency (OEE) maksimal. Hasil perhitungan rata-rata  OEE dalam penelitian ini adalah 55.86%. yang di hadapi PT XYZ dalam penerapan efektivitas mesin adalah pemeliharaan mesin agar terjadwal dan tidak membuat jadwal produksi menjadi terhambat karena kerusakan mesin.Kata kunci : Total Productive Maintenance, Efektivitas mesin, Overall Equipment Effectiveness
Ethical obstacles in health systems research in India: Need for focused guidelines
Authors: Singh Shipra
Published: October 2023

This paper focuses on the ethical tensions seen in health systems research by researchers owing to their scientific obligations to their research, ethical obligations to study participants, and social obligations to the community. Health systems research differs from other public health research fields in terms of the participants selected, power relations within health systems and the socio-political environment. The study seeks to answer the following questions through experiences in health system research. 1. What are the ethical tensions experienced by researchers in field work? 2. How are the existing guidelines used in resolving tensions arising in field work in India? To understand these ethical tensions, the World Health Organization’s Ethical Considerations for Health Policy and Systems Research were applied to research conducted in the health system settings. These tensions faced by researchers are explained through four emerging themes: the researcher’s position in the health system; voluntariness of participation: participation; and social justice.
Exploring the Potential of Silica Fume and Micro-Quartz for Enhancing the Strength, Durability, and Sustainability of Cementitious Concrete
Authors: Khan Mohammad Iqbal , Abbas Yassir M. , Fares Galal
Published: October 2023

This study aims to formulate binary cementitious systems containing silica fume (SF) and micro quartz (MQ) to improve cementitious concrete's durability and mechanical properties. In this investigation, we examined the effects of different essential variables, such as the level of SF and MQ replacement and the ratio of the water-binder (w/b). In this study, the w/b ratios were 0.25, 0.3, 0.35, and 0.4. Replacement levels for SF were 8, 10, and 12%, while replacement levels for MQ were 5, 8, 10, 15, 25, and 35%. The porosity and permeability decreased with an increase in replacement levels, regardless of the type of fine material used or the amount of replacement. Meanwhile, the strength increased markedly with SF replacement, reaching its maximum MQ of 25% at the SF level. The strength of the SF mixing was the highest in all mixes, and it remained the highest until 15% of MQ was replaced. The ultrafine size of MQ particles contributes to the improvement of compressive strength, porosity, and permeability in a similar way to SF particles, despite their high crystalline structure. Furthermore, in this study, analysis of variance (ANOVA) was employed to verify the influence of each variable on the studied response.