bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Brand Ambassador Refal Hady Terhadap Brand Image Avoskin
Authors: Maya Rosmita  , Velda Ardia
Published: August 2024

This research is motivated by the existence of market growth that offers several products on the market to meet the requirements to meet consumer expectations. Intense competition requires companies to be creative by maximizing the existence of brand ambassadors. The compatibility between the brand and the brand ambassador is very important to support brand communication which in turn can form a good brand image. One of the local skincare brands is Avoskin by collaborating with Refal Hady as the brand ambassador. The purpose of this research 1). Knowing the brand ambassador Refal Hady on Instagram followers @avoskinbeauty. 2). Find out the brand image of Avoskin on Instagram followers @avoskinbeauty. 3). Measuring the influence of brand ambassador Refal Hady on Avoskin's brand image. The theory used in this study is the brand ambassador theory (Transparency, Appropriateness, Credibility and Attractiveness) and brand image theory (Strength, Uniqueness and Profits). This study used a quantitative approach with a survey method, distributing questionnaires to 83 respondents. The results of this study indicate that 1). Brand ambassadors have an average yield of 3.36 with agreement. 2). Brand Image has an average yield of 3.40 with agreement. 3). Brand ambassadors have an influence on brand image of 51.1%, while the other 48.9% comes from other factors outside the research variables.
Peranan Konten Podcast Di Channel Deddy Corbuzier Terhadap Perilaku Subscriber
Authors: Misfa Aenunnuri  , Renty Yuniarti
Published: August 2024

In recent years, podcasts have become a type of content that is popular with many YouTube users. Deddy Corbuzier is a public figure and also the owner of a well-known YouTube channel which provides podcast content for his followers. Deddy Corbuzier's podcast content entitled SOMASI (Stand On Mic Take It Easy) presents standup comedians as guest stars to convey people's complaints about government policies which are packaged casually and funny so that they are easy for subscribers to understand. In this context, content that discusses government policy is predicted to influence a certain point of view for the audience so that in the current research context the focus and aim is to determine the influence of the role of podcast content on Deddy Corbuzier's channel on subscriber behavior in determining the pros and cons of government policy. This research uses a quantitative approach using descriptive methods used in the current study. Data collection techniques are carried out online with the help of Google Forms while data management techniques use Validity Tests and Reliability Tests while data analysis will be carried out using simple Linear Analysis techniques using IBM SPSS 26 software. The results of this research prove that the Ha hypothesis is accepted and Ho is rejected in the current research context. In other words, there is an influence on the role of podcast content on Deddy Corbuzier's channel on subscriber behavior in determining the pros and cons of government policy
Kampanye Public Relations Bravetogether Komunitas Universitas Indonesia Sehat Mental Mengenai Perubahan Stigma Kesehatan Mental Remaja Indonesia
Authors: Della Fitria  , Syifa Astasia Utari
Published: August 2024

Mental health is a person's mental condition, mental health disorders can be prevented through preventive movements, including the distribution of public knowledge and awareness regarding mental health through campaigns. The UISM community held a campaign in collaboration with the beauty brand Maybelline regarding mental health. This research discusses the #BraveTogether Public Relations Campaign of the Mentally Healthy University of Indonesia community regarding changes in the mental health stigma of Indonesian teenagers. The aim of holding this mental health campaign activity is to find out the campaign activities implemented by the UISM community in changing the mental health stigma of Indonesian teenagers, to find out what communication channels are used to carry out #BraveTogether Public Relations Campaign activities, to find out the results obtained in the Public Relations Campaign #BraveTogether. This research method uses a qualitative method with a descriptive research type, with interview data collection techniques. The results of the research show that the mentally healthy University of Indonesia community implemented the #BraveTogether public relations campaign, the mentally healthy University of Indonesia community in changing the mental health stigma of Indonesian teenagers, in carrying out its activities used the concept of a public relations campaign whose dimensions contained message content, message structure and audience response. Another thing used in this research is the theory of public relations campaign objectives which contains stages to make the target public think, determine attitudes and act in accordance with their wishes. The communication channels used were mass media, social media and face-to-face, the results obtained were to answer several research objectives to determine the mental health conditions of Indonesian teenagers and the enthusiasm of the people who participated in the #BraveTogether campaign activities.
Analisis Framing Pemberitaan Kasus Ujaran Kebencian Dalam Kolom Komentar Akun Instagram Dan Tiktok Teuku Ryan
Authors: Arfian Suryasuciramdhan  , Intan Widiyanti  , Nova Nazwa Ramadhanti  , Suheti Suheti
Published: August 2024

Hate speech is an expression or opinion expressed to attack an individual or group. In the era of globalization, technological developments have advanced so much that it is easy for any group in society to access social media, for example Instagram and Tiktok, easily and freely. The results of the analysis show that there are various kinds of speech acts, including expressive and directive speech. The comments given by netizens show that they can give their opinions freely regarding Teuku Ryan's Instagram or Tiktok account. The hate speech contained in the comments column includes insults, provocations and blasphemy. This shows that the use of hate speech language is often used by netizens in the comments column and the use is considered normal because it expresses opinions. So it is recommended that public figures should be more careful in sharing or conveying something and avoid anything that is controversial, because as a public figure, their behavior will definitely attract the attention of many people.
Peran Copywriter dalam Pembuatan Iklan Layanan Masyarakat ”Stop Penyiksaan Hewan sebagai Sarana Hiburan”
Authors: Fabil Fauzi
Published: August 2024

There are 5,480 contents of animals torture spread across the world, and 1,626 of these contents come from Indonesia. This figure indicates that the content of torture in Indonesia has occurred so much and massively. The creator made a public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan”. The purpose of writing is to explain to the reader or audience how important it is to prepare a concept for making a public service advertisement. In this advertisement, the creator of the work acts as a copywriter. There are several stages in the creation of this work, namely pre-production, production and post-production. The copywriter's job is to create scripts, concepts and also create creative work plans. The creation of the script must follow the concept that has been made previously by the creator of the work and the art director. The creator of the work also helps in the production stage, such as taking footage and conducting interviews. In the post-production stage, the copywriter also helps with editing and also fills in voice over. The creator's hope is that the public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan” can educate the audience to understand how important it is to prepare the concept of a public service advertisement. The conclusion of this research is that a copywriter must be able to create a manuscript according to a previously created concept with limited time and the copywriter also needs to do target audience research.
Identifikasi Berat Badan Berdasarkan Citra Foto Menggunakan Metode Body Surface Area
Authors: Sten Dofanky Mooy  , Andrew Delfistian Dethan  , Yampi R Kaesmetan
Published: August 2024

Measurement of human body weight is an important process in various contexts, such as medical staffing administration, military recruitment, and individual health assessment, as body weight is a key parameter for determining one's body condition. Weight information is traditionally obtained using manual scales, which have been used for many years. However, manual weight measurement is quite time-consuming, especially when done for many people and repeatedly, such as in military recruitment or medical administration. A new approach using digital image technology offers improvements in this process. Therefore, this research aims to calculate human body weight based on digital photos using the Body Surface Area (BSA) method. The use of the BSA method in digital image-based weight measurement involves calculating the body surface area to estimate body mass. This method combines parameters such as height and body circumference taken from the photo image to calculate BSA. Furthermore, an investigation into calculation analysis and accuracy enhancement is conducted. The calculated weight results from the photos are then compared with the scale results to determine their accuracy. Based on the calculation results, an approximate value of 93.3% accuracy is obtained with an average conversion factor of 0.978 at a distance of 300 cm between the camera and the object.
Pelatihan Pengambilan Konten Visual dan Videografi Bagi Siswa SMA 9 Semarang
Authors: Jasmine Agam  , Wilda Alfina  , Citra Yuslaresa  , Mita Armevia Putri  , Avida Sidabutar  , Tika Ristia Djaya
Published: August 2024

This activity aims to improve students' abilities in producing interesting and informative visual content through training provided by Communication Science students at Semarang University. The method of this activity is to provide training on documentary video making, video production processes, promotional video making techniques, data collection, and videography. The result of this activity is that students are able to practice the material provided, including practice producing documentary videos and promotional videos as well as being able to practice videography techniques. Apart from that, it also provides benefits for Semarang University lecturers and students as organizers of activities so they can implement their knowledge to the community. Post-training evaluation shows an increase in students' knowledge and skills in creating visual content. The students' positive responses in the form of active participation and high motivation in participating in the training showed high satisfaction and relevance to the material presented, this indicates the success of this training in motivating and developing students' interest in photography, videography and social media.
Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan
Authors: Ikhwan Nur Hakim  , Muhammad Diva Fadhila  , Muktamar Zaky  , Daniel Handoko
Published: August 2024

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.
Penerapan Personal Selling PT.PGN Area Bekasi Dalam Menarik Minat Beli Pelanggan Rumah Tangga
Authors: Abdul Aziz Pamungkas  , Jamiati KN
Published: August 2024

In the world of marketing, the high level of marketing of diverse products is a problem or challenge for the marketing division in every company in terms of market competition. The research entitled "Application of Personal Selling PT. PGN Bekasi Area in Attracting the Interest of Household Customers" has the aim of applying personal selling, inhibiting and supporting factors, and stages of personal selling PT. PGN Bekasi Area in attracting the interest of household customers. The theories used in this research are marketing communication theory, marketing communication mix, personal selling and buying interest, where this research uses descriptive methods with qualitative research and data collection techniques using structured interviews, observation and data triangulation. When the data obtained has been collected, it is then analyzed by reducing the data, presenting it, and verifying or checking again. From the research stages carried out, the results of the research can be seen that the application of personal selling carried out by PT. PGN Area Bekasi in attracting customer interest starts from approaching areas that have natural gas pipeline infrastructure, making it available to local regional heads (RW) to socialize natural gas, then carry out personal selling which is packaged in a natural gas socialization. Natural gas socialization stages include approach, presentation, overcoming objections, closing the sale and follow-up. The factors that can attract customer interest include product quality factors, brand factors, packaging factors, price factors, product availability factors and promotional factors.
Kuliner Tradisional Nusantara Sebagai Bentuk Adaptasi Budaya pada Channel Youtube Shanty di China
Authors: Roy Antok Wibowo  , Mochammad Ichdah Asyarin Hayau Lailin  , Ratnaningrum Zusyana Dewi
Published: August 2024

Traditional Nusantara culinary is a food that is a characteristic or identity of Indonesia and regions that are inherited from generation to generation, this archipelago culinary has a close relationship and is related to the people of Indonesia. Culinary has an important role for the adaptation process, if there is an Indonesian citizen who is in a domestic relationship with a foreign citizen. This research aims to find out how traditional culinary in the archipelago can support the cultural adaptation process. This research uses Eriyanto's qualitative content analysis method and uses the theory of cultural adaptation and this research was conducted by observing Shanty's YouTube channel in China who is an Indonesia citizen who has married a foreign citizen and chose to live in China. Then document by screen capturing the content of Shanty's YouTube channel in China which depicts cultural adaptation through culinary and conducting a literature study by searching for various related journals. The author has conducted research on culinary adaptations on Shanty's YouTube channel in China. The findings of this study can be concluded that on Shanty's Youtube channel in China, most of the ways of adapting using traditional Nusantara cuisine such as selling traditional Nusantara food through food trucks so that here it is illustrated that the many varieties of Nusantara culinary that are sold have an important role in supporting the cultural adaptation process. The implications that occur here can certainly attract the surrounding community to try and taste the culinary, if the person feels like or is interested in trying it and then the next day he comes back to buy the food again, then it can be ensured that cultural adaptation through culinary will be successful because unconsciously there has been a closeness between Shanty in China and the Chinese people.
Respons Kognitif dalam Terpaan Konten pada Pengaruhnya terhadap Keputusan Pembelian
Authors: Zahrah Nur Aulia Dewi  , Kismiyati El Karimah  , Teddy K. Wirakusumah
Published: August 2024

Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.
Implementasi Framework Laravel pada Sistem Manajemen Penomoran dan Arsip Surat Bawaslu Kota Surabaya
Authors: Lailatul Fitria  , Umi Chotijah
Published: August 2024

Of course, in every government there must be an administrative part, where this part plays an important role in the management of government administration. One of the government institutions that are always tied to administrative affairs is Bawaslu Surabaya. Bawaslu acts as a state agency responsible for managing correspondence documents and election-related information.  Starting from the submission of correspondence to the Mail archive, everything is part of the sub. HR Bawaslu. However, due to the storage and arrangement of files that are still manual, making it difficult to determine the numbering of letters to be worked on, or search for incoming and outgoing files that have been archived. Therefore, in this study will be a solution to overcome these problems by building a numbering and archive management system using the Laravel framework.  Laravel Framework has its own advantages such as, easy to develop, faster performance, data security, data reload more stable, and much more. So Laravel can be an efficient and effective solution for developers in building powerful, large-scale, and easy-to-develop web applications.
Growth and Yield of Basella alba L. in Relation to the Propagation Method and the Growth Media
Authors: Khan Shubhankar , Sangma Jenifar A. , Acharyya Pinaki
Published: August 2024

An attempt has been made in the present investigation to study the performance of five propagating materials viz. normal seeds, scarified seeds, two node cuttings, four node cuttings and tip cuttings to grow out and perform in three growth media viz. soil only, sand only and soil+sand (1:1) mixture. The experiment was laid out in Completely Randomized Design having three replicates. A total of 15 treatment combinations were under study. The treatment combination comprised of two factors viz. Factor 1 = M (Media) and Factor 2 = P (Propagating material). Survivability percentage was highest (100%) in 4 node cutting in soil followed by 2 node cutting in sand and tip cutting in sand. Length of the vine was maximum in tip cutting in soil throughout the period of experiment. Girth of the stem was highest in 2 node cutting in sand during the initial growth stage, however at 45 days after sowing (DAS) it was highest in seed sown in sand+soil (1:1). Number of nodes on the stem was highest in tip cutting in soil due to its rapid stem formation and throwing out of new shoots from the nodal points. The maximum internodal length was observed in tip cutting at soil as compared to others. Result of number of nodes and internodal length at different DAS are correlated and noted that with rise in the number of nodes, the inter nodal length also increased. Increment in number of side shoots was highest in seed sown in soil and least in scarified seed in sand. Number of leaves/plants was highest in 4 node cutting in sand at 15 DAS, however at 30 DAS total no. of leaves/plant was highest in tip cutting in soil. Length and width of leaf was highest in seed in sand+soil media (1:1). Number of prominent veinlets was highest in 4 node cutting in sand + soil (1:1). Total leaf area was highest in scarified seed in sand+soil (1:1). Number of lateral roots was highest in tip cutting in sand and least in 2 node cutting in sand at 45 DAS. Average weight of the roots/plant was higher in seed sown in sand + soil (1:1) having more stouter roots. Edible fresh weight /plant was highest in seed grown in sand +soil (1:1) and least in scarified seed in sand. In the present findings, soil +sand mix was a better option than soil alone due to optimal holding of water and maintenance of turgor pressure in the leaves. It may be concluded that growth media significantly influenced the growth and ultimately the yield in Basella. Strong correlation existed among the growth media and propagating materials under study. The highest yield was observed in seed grown under sand+soil mix (1:1), followed by tip cutting, 4 node cutting and 2 node cutting.
The influence of perceived social support on academic engagement among adolescents: the mediating role of self-efficacy
Authors: Tortosa Martínez Begoña María , Pérez-Fuentes María del Carmen , Molero Jurado María del Mar
Published: August 2024

Academic engagement is influenced by environmental and personal factors, such as perceived social support and self-efficacy. Both factors have become one of the most important elements in the academic context, due to their relationships with the school adjustment of adolescents. The objective of this study was to analyze the influence of the perceived social support of friends and family on academic engagement, as well as to check whether self-efficacy plays a mediating role in the relationship between both variables. A cross-sectional descriptive study was performed. The sample consisted of 802 secondary school students, with an average age of 13.65 years (SD = 1.24) (where 50.6% were women and 49.4% men). The results showed the existence of positive relationships between perceived social support and the dimensions of academic engagement. The mediation models showed the direct effect of perceived social support on academic engagement and the indirect effect of perceived social support on academic engagement when self-efficacy mediates in this relationship. In conclusion, it is recommended to promote self-efficacy and a positive academic path, due to the involvement of the perceived social support of friends and family in the school path and engagement to studies.

El compromiso académico se ve influenciado por factores ambientales y personales, como el apoyo social percibido y la autoeficacia. Ambos factores se han convertido en unos de los elementos más importantes en el contexto académico, debido a sus relaciones con el ajuste escolar de los adolescentes. El objetivo de este estudio fue analizar la influencia del apoyo social percibido de los amigos y de la familia sobre el compromiso académico, así como comprobar si la autoeficacia juega un papel mediador en la relación entre ambas variables. Se realizó un estudio descriptivo transversal. La muestra constaba de 802 estudiantes de secundaria, con una edad media de 13.65 años (SD = 1.24) (donde el 50.6% eran mujeres y el 49.4% hombres). Los resultados mostraron la existencia de relaciones positivas entre apoyo social percibido y las dimensiones del compromiso académico. Los modelos de mediación mostraron el efecto directo del apoyo social percibido en el compromiso académico y el efecto indirecto del apoyo social percibido en el compromiso académico cuando la autoeficacia media en esta relación. En conclusión, se recomienda promover la autoeficacia y una trayectoria académica positiva, debido a la implicación del apoyo social percibido de amigos y familiares en la trayectoria escolar y compromiso hacia los estudios.
Evaluation of alveolar bone width alterations around dental implants
Authors:   Periodontist, Hyderabad, Telangana, India, Sai Priyanka K , Gupta Pushkar ,   Department of Prosthodontics and Crown & Bridge , Hitkarini Dental College and Hospital, Jabalpur, MP, India, Gopal Lipika ,   Department of Periodontolgy, Manav Rachana Dental College, Faridabad, Haryana, India, Karan Kumar A. ,   Department of Prosthodontics and Implantology, Malla Reddy Institute of Dental Sciences, Hyderabad, Telangana, India, Khader Anas Abdul ,   Department of Periodontology and Implant Dentistry, College of Dentistry, Qassim University, Kingdom of Saudi Arabia, Baishya Banashree ,   Department of Periodontics and Oral Implantology, Hi Tech Dental College & Hospital, Bhubaneswar, Odisha, India, Mohabob Nazargi ,   Department of Oral Maxillofacial Surgery and Diagnostic Sciences, College of Dentistry, King Faisal University, Al Hofuf Kingdom of Saudi Arabia
Published: August 2024

Teeth that are lost can be replaced with dental implants. A sufficient width of bone surrounding the implant is beneficial to its success. Therefore, it is of interest to examine alterations in width of alveolar bone surrounding dental implants at natural and rebuilt bone locations [alveolar ridge preservation (ARP) /Guided Bone Regeneration (GBR)] using CTBT. A CBCT examination of the implant recipient site was performed on sixty patients (both male and female), who had undergone dental implants. All conventional surgical procedures were followed for inserting dental implants. All participants had their horizontal alveolar bone widths around implants assessed at 3 positions: subcrestal width 1 mm (CW1 (crestal level-CW1), subcrestal width 4 mm (CW4), and subcrestal width 7 mm (CW7). There were 32 male patients and 28 female patients out of 60 totals. The mean bone width was 7.02 mm at CW1 prior to surgery and 6.91 mm afterward; it was 8.52 mm at CW4 and 8.13 mm afterward; and it was 10.21 mm at CW7 prior to surgery and 10.08 mm afterward. There was a substantial difference (P<0.05). At CW1, the bone width was 0.38 mm at local bone and -0.02 mm at ARP/GBR; at CW4, the bone width was 0.46 mm at local bone and 0.23 mm at ARP/GBR; and at CW7, the bone width was 0.22 mm at local bone and 0.02 mm at ARP/GBR. There was no discernible difference (P>0.05). Resorption of the alveolar bone width was only noticeable at the middle third of the sites. Long-term alterations in the alveolar bone width surrounding dental implants at local and rebuilt bone sites can be observed using CBCT images.
Development of a MSMEs Digitalization Transformation Model: Optimization of The Use of Crowdfunding as an Alternative to Information Technology Based Capital Solutions
Authors: Zulfahmi  , Ngarbingan Hubertina Karolina , Ginting Ginta , Ismulyati Sri , Nasoha Mohamad
Published: August 2024

Digitalization of MSMEs is one strategy to accelerate the development of MSMEs in an inclusive and massive manner. The Financial Technology  (Fintech) phenomenon in recent years has encouraged the emergence of various new services in the financial sector, including Crowdfunding. Crowdfunding is the practice of raising funds or investment by utilizing a site or website. Currently, it is indicated that there is still very little use of crowdfunding among MSMEs players. For this reason, a comprehensive study is needed regarding the importance of MSMEs utilizing Crowdfunfing as an alternative to overcome capital problems. Research design used is mix method (descriptive non experimental and judgement sampling). Sample are selecting by non-random sampling (judgment sampling). Based on the results of a survey involving 71 business doers, most of them are managers and owners, included the category of small and medium business doers with 50 to 100 employees, it was found that most of these business doers were familiar with crowdfunding as an easily accessible funding alternative. The results of the analysis using SEM-PLS, interesting findings were obtained that perceptions and aspects of technology and entrepreneurship from business actors had a positive effect on interest in using crowdfunding. Recommendations for future research are the need to research the role of capital markets and regulations, which in this research were assessed as having not been optimally socialized by MSMEs players. The point is that in the future MSMEs players must be given space to gain access to funding through crowdfunding in an inclusive manner.
Analysis of Regional Asset Management Information System Application For Medan City Library Assets and Archive Services
Authors: Nurfi Indah , Nasution Yenni Samri Juliati , Hasibuan Nur Fadhilah Ahmad
Published: August 2024

The purpose of this study is to implement the Regional Asset Management Information System on the assets of the Medan City Library and archive services. This research uses qualitative methods to collect data and information. This study aims to find out the implementation of the Regional Asset Management Information System which is still carried out manually, as well as the complicated procedures for deleting assets. In addition, this study also found challenges in the implementation of accounting information systems, such as errors in the grouping of goods. The results of this study show that the Application Regional Asset Management Information System is still not optimal in its use, because there are still menus that do not exist or cannot be used, such as minute menus and item deletion menus, This needs to be considered so that the processing of financial statements can run smoothly, effectively and efficiently. By offering a new perspective on how Regional Asset Management Information Systems Applications are used, this study adds knowledge in the field of accounting information systems. The results of this study are expected to be used by accounting practitioners and other researchers to be able to improve the Regional Asset Management Information System Application periodically so that the existing data is more accurate.
The Effect of Return on Equity, Capital Adequacy Ratio and Financing to Deposit Ratio on Return on Assets of PT. Bank Muamalat Tbk
Authors: Khairi Mhd Rizki , Atika  , Rahmani Nur Ahmadi Bi
Published: August 2024

The aim of this study is to analyze the impact of Return on Equity (ROE), Capital Adequacy Ratio (CAR), and Financing to Deposit Ratio (FDR) on the Return on Assets (ROA) in PT. Bank Muamalat Tbk. Quantitative approaches are used using secondary data. The data collection process involves the analysis of quarterly financial reports published by P.T. Bank Muamalat in the period 2014-2023. The researchers analyzed the loss report, the financial position report and the calculation report of the minimum capital provision obligation. Statistical analysis is carried out using the SPSS version 29 program, where double linear regression methods are applied to data processing. The results of statistical analysis based on Test F show that at a 95% confidence level (α = 0.05), the variables ROE, CAR, and FDR together or simultaneously have a significant influence on ROA. The research hypothesis states that the independent variable has a significant impact on Return on Assets (ROA) as a dependent variable. From the results of the T test, the ROE variable has a significant effect on ROA of PT Bank Muamalat Tbk, while the CAR and FDR variables have no effect on ROA of PT Bank Muamalat Tbk. The estimate model yielded R values of 0.993 and R square of 0.986. This suggests that there is a very significant correlation between the free and the bound variables, where 98.6% of the changes in the binding variables can be explained by the free variables in this model. As for the other 1.4% affected by aspects not covered in the model.
Implementation of Word of Mouth Marketing (WOMM) Quality in Reveling Nasabah Interest in PPR Products with SWOT Analysis
Authors: Manurung Ibnu Syawali , Yanti Nursantri , Nasution Muhammad Lathief Ilhamy
Published: August 2024

This study aims to analyze the implementation of Word of Mouth Marketing (WOMM) quality in increasing customer interest in Home Ownership Loan (PPR) products at BTN KCP Syariah Setia Budi using SWOT analysis. This research employs SWOT analysis (Strenght, Weakness, Opportunities, Threats)  as its foundational framework. The results indicate that WOMM has significant potential to attract customer interest, particularly through the strength of satisfied customers' credibility and the superior quality of services. Major opportunities are also identified in the growth of digital and social media and the increasing trust in sharia financial products. However, challenges include dependence on customer perceptions, limited control over WOMM messages, and intense market competition. With the right strategies, such as enhancing service quality, leveraging social media, and encouraging positive testimonials, BTN KCP Syariah Setia Budi can optimize the positive impact of WOMM to strengthen the market position of their PPR products.
Analysis of Marketing Strategies of Qardh Products Containing Fat in Increasing the Number of Customer at Syariah Bank Indonesia KCP Medan Aksara
Authors: Ritonga Melisa Ananda Putri , Inayah Nurul , Daulay Aqwa Naser
Published: August 2024

In facing this dynamic, the BSI KCP Medan Aksara branch in Medan City has an undeniable role. As one of the existing BSI branches, BSI KCP Medan Aksara is required to not only provide quality sharia banking products and services, but also to become a forum for meeting customer needs by prioritizing sharia principles. Gold-backed Qardh products not only meet customers' financial needs, but also provide solutions that are in line with their religious beliefs and values. This research uses a qualitative research method with an analysis instrument using SWOT which aims to identify factors that influence the effectiveness of marketing strategies, as well as understanding how banks can overcome existing challenges. With an interview instrument and involving 3 respondents. Based on the research results, this research produces that Based on the SWOT results it can be concluded that the strategy chosen by Bank Syariah Indonesia KCP Medan Aksara is SO (Strength and Opportunities) by utilizing a wide branch network to hold education and seminars about Gold Backed Qardh products, optimizing technology sophisticated information to develop mobile applications and online platforms, train sales forces to provide education and consultation to the upper middle market segment, develop strategic partnerships with other sharia financial institutions to develop new products and services, use social media for intensive promotional campaigns about products Gold Backed Qardh. Being in quadrant I position shows a very favorable situation for the company to carry out an aggressive/growth strategy.
Framing AI Ethics in Public Discourse: A Critical Discourse Analysis of Media Coverage on AI in Child Protection
Authors: Emasealu Victoria Imariaikowa
Published: August 2024

Objectives: This study aims to examine the framing of AI ethics in U.S. media coverage of child protection technologies, focusing on efforts to combat online exploitation. The research seeks to analyze evolving narratives and ethical considerations surrounding AI in this sensitive domain. Methods: The study employs critical discourse analysis to examine 30 articles from major U.S. news outlets published between 2018 and 2023. This approach allows for an in-depth exploration of media framing, stakeholder representation, and the evolution of ethical discussions over time. Findings and conclusions: The research reveals a shift from initial technological solutionism to more nuanced discussions of ethical dilemmas in AI-driven child protection efforts. Key findings include: (1) highlighted tensions between privacy and protection, (2) concerns about false positives and overreach, (3) issues of transparency and fairness, and (4) patterns in stakeholder representation, including the marginalization of children's and families' voices. The study concludes that media framing significantly influences public perception and policy responses to AI in child protection. It emphasizes the need for a diverse, inclusive, and ethically-grounded public discourse to guide the responsible development and deployment of AI technologies in this field.
Differentiating Learner’s English Proficiency in Oral Presentation Focusing on Textual Markers
Authors: Limgomolvilas Sasithorn
Published: August 2024

Creating its own learner corpus, this research proposed to analyze and classify the transition markers used in solo presentation by 30 Thai engineering students based on Hyland (2019)’s Marker Categorization in Textual Metadiscourse. This research also aimed to identify and compare the quantities of individual transition markers among three groups of the selected 30 students (10 high, 10 mid, and 10 low users). The research employed both quantitative and qualitative method through SPSS, Transkriptor, and AntConc. The results showed that -and- was the top word utlized as a textual marker among all three groups while some other top transition markers ranked slightly differently among the groups. In addition to the search on the list of textual markers, the manual observation encountered other phrases acting as textual markers. The results indicated that users from average level can apply phrases as textual markers to communicate coherence instead of using traditional transition markers. Moreover, the “reminders”, the act of reminding the listeners of previous content, manifested as a possible indicator of advanced proficiency users as the weak users were found to not produce any of this category. Thus, learners may improve their English-speaking skills if they are guided through the process of developing coherence in context using various categories of textual markers.
LES PLAIES TRAUMATIQUES PERINEALES NON OBSTETRICALES EN PRATIQUE CIVILE AU BURKINA FASO. A PROPOS DE 9 CAS
Authors: SANOU, et al... Adama
Published: August 2024

Traumatic non obstetrical perinea wounds are rare. Their serouisness and their etiologies are different in Occidental World and in the Developing Countries. We conducted a retrospective study on a five years basis to determine their epidemiological, clinical and therapeutic aspects at the University Teaching Hospital Yalgado Ouédraogo. We examined 9 cases over 4 years. Five men and 4 women, aged 13 to 60, were involved. They were from rural origins in 6 cases and from urban origins in 3. The most frequent mechanism of wounding was impalement, observed in 8 cases and the causal agent was bovid horn goring in 4 cases. Initial physical examination revealed an isolated perinea wound in 5 patients. The other 4 patients presented a ruptured anal sphincter and a rectal wound. A large spectrum antibiotherapy and an anti tetanus vaccination were systematically given. All patents immediately benefitted from a wound excision. Left lateral colostomy diversion was performed on 5 patients and all sphincteric wounds were tended to in first intention with dissection and suture. Complications presented were 1 case of wound infection, 1 acute intestinal obstruction by adhesions on a patient who had a colostomy and 1 anal incontinence (feces and gas). There was no mortality. Prognostic improvement comes from wound excision, antibiotherapy and diversion colostomy. Key words : perinea wound, colostomy, impalement, trauma, bovid horn goring
APPENDICECTOMIES COELIOSCOPIQUES: EXPERIENCE DU SERVICE DE CHIRURGIE «A» DU CHU DU POINT G A BAMAKO.
Authors: Koumaré, et al... Sékou Bréhima
Published: August 2024

The purpose of this study was to evaluate the practice of laparoscopic appendectomy after 150 consecutive patients in the department of Surgery “A” of CHU du Point G, in Bamako. Patients and Methods: This was a retrospective and descriptive study in the department of Surgery «A» in CHU du Point G. The study was conducted over a period of 137 months. Were included in this study all cases of acute appendicitis and appendix masse cooled who underwent a laparoscopic surgery. Were not included patients with acute appendicitis operated by classic surgery. All the patients were operated under general anesthesia with orotracheal intubation and using muscle relaxation drugs. All the patients were operated by the three procedures of appendectomy «in, out or mixed». Frequency, age, sex, clinical signs, clinical investigations, macroscopic aspects of appendix, morbidity and mortality, reasons for conversion and postoperative outcomes were analyzed. Results: the files of 150 patients were compiled over a period of 137 months. The laparoscopic appendectomy represented 9.71% of the activities of laparoscopic surgery in the department. The medium age of patients was 31.5 years with the extremes of 10 years and 70 years. The sex ratio was 1.05 in favor of men. The pain was the main reason for consultation. Defense in the right iliac fossa were found in 50 patients (33.3%). Abdominal ultrasound was performed in all patients. Inflammatory aspect of the appendix was found in 75 patients. The ASA I class was most represented (105 patients, 70% of cases). Intraoperative diagnosis of catarrhal appendicitis was made in 83 patients. We found 27 cases of associated pathologies. The «out» procedure for appendectomy was performed in 62 patients, «in» procedure in 31 patients, and the «mixed» procedure in 52 patients. The conversion to classic surgery was performed in 5 patients (3.3%). The operative time was less than one hour in 110 patients. The mean hospital duration was 2.4 days. Postoperative good outcome was found in 146 patients. Four cases of complications were observed. The mortality was null. Conclusion: The laparoscopic appendectomy is a reliable technique with diagnostic precision. We think it’s a good alternative to conventional appendectomy. Keywords: appendectomy, laparoscopic surgery, Bamako.
KYSTE HYDATIQUE MULTIPLE DU CERVEAU : A PROPOS D’UN CAS
Authors: KABRE, et al... A.
Published: August 2024

Hidatid cysts are infrequent in West Africa and multiple cerebral hydatidosis are rare. We reported the first case in our knowledge in our country. Case reported. We reported the case of a 39 years- old shepherd complaining of headaches and partial seizures. Physical examination revealed right hemiparesis; there was not any sign of other localization. The brain CT scan revealed multiple cysts of le left cerebral hemisphere. The vesicles are grouped in the same area. These cysts had low attenuation values similar to that of cerebrospinal fluid and there was no enhancement with injection of contrast medium. There was moderated pericystic edema. The patient was operated and at surgery a multiple hydatid mother cyst was exposed; many small cysts were seen at the operation site. Expulsion of the cysts was obtained by irrigating the cleavage plane with physiologic saline. The diagnosis was confirmed by histology; the capsule of the cyst was hidatid and the vesicles contained scolex. Surgery was completed by postoperative administration of albendazole to sterilize the site, decrease the risk of anaphylaxis, and prevent recurrence. At follow up 36 months later the patient was free from headaches, seizures and had recovered his motor deficit; controlled CT scan was normal. Discussion: Tapeworms’ dis- eases are common in developing countries. Although cerebral hydatid cyst is rare, this diag- nosis must be evocated in case of cerebral cysts at CT scan. The interview allows us to find a contact with sheep, intermediate hosts. . The treatment is surgical avoiding rupture of the cyst and recurrence. Key words: multiple hydatid cyst, computerized
Livelihood Vulnerability Index to Climate Change in the Mekong River Delta in Vietnam: A Case Study in Three Provinces
Authors: Vo Thi Anh Nguyet , Hua Thanh Xuan , Nguyen Ngoc Duc , Pham Lan Anh
Published: August 2024

The Livelihood Vulnerability Index - the Intergovernmental Panel on Climate Change (LVI-IPCC) is applied to assess livelihood vulnerability in the Mekong River Delta (MRD). There are seven major components in measuring the livelihood vulnerability, including the livelihood strategy, demographic profile, social network, food, water status, health, natural disasters and climate change. Results indicated that climate change have had a huge impact on agricultural production in the MRD. Moreover, the floodplains along the Mekong River are more vulnerable than others (LVI-IPCCAn Phu: -0.03; LVI-IPCCTri Ton: -0.038), due to higher vulnerability in terms of exposure and sensitivity factors. An Phu district was more vulnerable in terms of health and water status. Moreover, households in Duyen Hai and Tra Cu districts with long coastline and coastal production areas, were most affected by saline intrusion. People were more vulnerable in terms of livelihood strategies and social networks, leading to less adaptive capacity.
"Lifting the Blame from the Speaker" Including those from whom Al-Imam Al-Bukhari Narrated a Single Hadith [Al _Tabi’n(The followed Narrators) as an Example]
Authors: Al-Azzam Najah Muhammad Hussein , Al-Hawari Muhammad Odeh Ahmed
Published: August 2024

Objectives: Identifying the follower narrators for whom Al-Bukhari included one narration in the Sahih (and speaking about them from the point of view of their justice or from the point of view of their control, in terms of: enumerating their number according to their different classes, explaining the origin of the criticism directed at them, revealing its source, and clarifying the ways to ward it off according to the strength of the evidence and sobriety guide. Methodology: The current study followed the inductive approach of tracing the names of the classes of narrators spoken of among Bukhari’s men and knowing the number of their narrations. To distinguish the followers from them, and for whom Al-Bukhari included one narration in Al-Sahih; To count them, and determine the source of the criticism directed at them, I also followed the critical approach: which consists of studying the appeals directed at these narrators, and criticizing them, while explaining Al-Bukhari’s methods in grading their hadiths, and justifying that according to the strength of the proof and the relevance of the evidence. Results: 1. The number of Tabi’n (The followers)narrators whose hadiths were criticized by Imam al-Bukhari, and for whom only one hadith was produced, was fourteen Tabi’is(plural of Tabia), that is, 20% of the total number of Tabi’n narrators who spoke about it, among the men of Sahih, who numbered sixty-nine narrators, as was The number of those who spoke about it from the standpoint of justice among those who produced one hadith was five narrators, while the number of those who spoke about it from the standpoint of control was nine narrators. 2. Imam al-Bukhari’s craft of selection was evident in those among Al-Tabi’n (the followers) who produced a single hadith for them who spoke about them. 3. It is necessary to return to the context of the words of the critical imams(plural of Imam )in their sources as much as possible. Perhaps their words were taken out of context and implied something that was intolerable. Conclusion: We recommend that the current study conduct applied studies of the critical narrators of the Sahih men according to their classes.
AI-Driven Pedagogy: Unveiling ChatGPT's Influence in Education
Authors: T P Ruksana
Published: August 2024

The integration of AI in education has led to a paradigm shift, redefining traditional pedagogical approaches. ChatGPT serves as a virtual tutor and learning companion, significantly bolstering pedagogical support and aiding in language acquisition and comprehension. Its versatile role in enhancing vocabulary and enabling linguistic practice caters to diverse educational needs. The paper scrutinizes ChatGPT's implications in content creation, assessment, and feedback processes, concurrently addressing ethical considerations. Looking forward, the paper outlines future prospects and challenges in effectively integrating ChatGPT into educational frameworks, presenting strategic recommendations to harness its potential in optimizing educational paradigms.