bluuebunny/crossref_metadata_2025 huggingface dataset:
THE EFFECT OF WORK LIFE BALANCE AND CAREER DEVELOPMENT ON EMPLOYEE ENGAGEMENT-MEDIATED ORGANIZATIONAL COMMITMENT AT JAPANISE DKI RESTAURANT
Authors: Sholikhah Sholikhah , Rachma Dania Rizki Firdausi , Suryatni Mukmin , Ashila Tahany Nasya
Published: September 2024

The purpose of this study is to find out the commitment of Japanise DKI Restaurant employees as measured by  Work Life Balance, Carer Development and mediated by Employee Engagement. The method used was descriptive and explanatory with a population of 120 respondents and a sample of 104 people was taken randomly and the data was obtained by distributing questionnaires
The data obtained was processed with SPSS software, Lisrel and Path analysis. The results of the processing and analysis show that

Work Life Balance has a significant effect on Employee Engagement with a path coefficient of 0.402
Career Development has a significant effect on Employee Engagement with a path coefficient of 0.497
Work Life Balance has no significant effect on Organizational Commitment with a path coefficient of -0.038
Career Development has a significant effect on Organizational Commitment with a path coefficient of 0.286
Employee Engagement has a significant effect on Organizational Commitment with a path coefficient of 0.444
Work Life Balance has a significant effect on Organizational Commitment through Employee Engagement  with a path coefficient of 0.178

Career Development has a significant effect on Organizational Commitment through Employee Engagement  with a path coefficient of 0.221
Wet Extraction Process and Its Physicochemical Changes in Virgin Coconut Oil
Authors: Arisandhy Andira , Wulandari Nur , Budi Faleh Setia
Published: September 2024

Background: Indonesia is a major exporter of virgin coconut oil (VCO), but global demand surpasses production. Optimizing extraction processes is crucial. Knowledge gap: While various extraction methods exist, the effect of specific parameters on VCO quality and yield needs systematic analysis. Aim: This review evaluates extraction methods to optimize VCO production, focusing on enzymatic and microbial fermentation. Results: From eight articles, enzymatic fermentation using alcalase at 60°C for 1.5 hours produced high-quality VCO (free fatty acids 0.19%, water content 0.04%, peroxide value 8.28 meq/kg) with the highest yield (98.25%). Microbial fermentation, though longer, also yielded good quality. Novelty: Alcalase enzymatic fermentation is more efficient than microbial methods. Implications: These findings can guide industrial optimization of VCO production to meet SNI 7381:2022 standards.
Highlights:
 

Enzymatic fermentation with alcalase at 60°C for 1.5 hours yields the highest VCO quality and yield.
Microbial fermentation, while effective, requires longer extraction times for similar results.
Optimal temperature and time significantly influence the quality and yield of VCO, meeting SNI 7381:2022 standards.

Keywords: Correlation, Enzymatic, Fermentation, Temperature, Time
"Technological Innovation and Sustainability: Navigating The Future through Fashion"
Authors: Choudhary Anshu Singh , Singh Shweta
Published: September 2024

In the rapidly evolving landscape of the 21st century, the intersection of technology and sustainability has become a critical focal point for industries worldwide. Among these, the fashion industry—one of the most dynamic and influential sectors—finds itself at a crossroads. The choices made today will shape the future, not only of fashion but of the planet. This book, Technological Innovation and Sustainability: Navigating the Future Through Fashion, seeks to explore this intricate relationship, offering insights into how technological advancements can be harnessed to foster sustainable practices within the fashion industry. The concept of sustainability in fashion is not new, but its significance has grown exponentially in recent years as the environmental and social impacts of traditional fashion practices have come under increased scrutiny. The industry is notorious for its resource-intensive processes, waste generation, and ethical challenges. As the world becomes more conscious of these issues, the demand for sustainable fashion solutions has never been greater. This book delves into the ways in which technology can address these challenges, offering a pathway towards a more sustainable and responsible future for fashion.
Optimizing Brain Health and Performance through Essential Nutrients and Lifestyle Changes
Authors: Yadav Dr. Rajesh , Kumar Dr. Sacheen , Dubey Anita.D.
Published: September 2024

In an age where mental performance is highly valued, and cognitive decline poses significant challenges, understanding the intricate relationship between diet and brain health is more critical than ever. “Optimizing Brain Health and Performance Through Essential Nutrients and Lifestyle Changes” delves into this fascinating and vital topic, offering readers a comprehensive guide on how specific nutrients and dietary habits can influence brain function and overall well-being. The genesis of this book stemmed from a deep curiosity and concern about the escalating rates of cognitive disorders such as Alzheimer’s disease, dementia, and other neurodegenerative conditions. Coupled with a burgeoning body of scientific research, it became increasingly evident that what we eat profoundly affects our brain’s structure, functionality, and longevity. This book aims to bridge the gap between scientific research and practical application, making complex nutritional science accessible and actionable. We have compiled the latest findings on various brain foods through meticulous research, dissecting how they contribute to neuroprotection, neurogenesis, and cognitive enhancement. Readers will discover the roles of antioxidants, omega-3 fatty acids, vitamins, and minerals, among other essential nutrients, in maintaining a healthy brain. Moreover, “Brain Foods” is a compilation of data and recommendations and an invitation to embark on a journey towards better brain health. Each chapter is designed to educate, inspire, and empower readers to make informed dietary choices that can lead to sharper cognitive abilities, improved mood, and a lower risk of cognitive decline. Practical tips, delicious recipes, and easy-to-follow guidelines are woven throughout the book, ensuring that the path to a healthier brain is both enjoyable and sustainable.
LEADERSHIP DYNAMICS: CRAFTING COHESIVE TEAMS
Authors: Mohan Prof. (Dr.) Savita , Mohan Prof. (Dr.) Alok
Published: September 2024

In "Leadership Dynamics: Crafting Cohesive Teams," we delve into the complexities of team dynamics, exploring the intricacies of human behavior, communication, and collaboration. This comprehensive guide provides leaders with the tools and strategies needed to build and maintain high-performing teams. At the heart of every successful team lies a foundation of trust, empathy, and open communication. These essential elements foster an environment where team members feel valued, supported, and motivated to contribute their best work. We examine the critical role of leadership in shaping team culture and provide guidance on how to cultivate these elements within your team. However, even the most cohesive teams face challenges. Conflict and change management are inevitable, and leaders must be equipped to navigate these situations effectively. We offer practical advice and real-world examples to help leaders manage conflict in a way that strengthens team relationships and drives growth. In today's diverse and globalized workplace, fostering diversity, equity, and inclusion is crucial for building teams that are truly greater than the sum of their parts. We discuss the importance of creating an inclusive environment where all team members feel valued and empowered to contribute their unique perspectives and skills.
UNLOCKING THE POWER OF PEOPLE: INSIGHTS IN ORGANIZATIONAL BEHAVIOR
Authors: Mohan Prof. (Dr.) Savita , Yadav Dr. Ritu , Gupta Dr. Nishant Kumar
Published: September 2024

"Unlocking the Power of People: Insights in Organizational Behavior" is a comprehensive guide for students, managers, and anyone interested in understanding human behavior in the workplace. The book covers various dimensions of Organizational Behavior, including theories, concepts, and real-world applications. It focuses on essential topics such as motivation, leadership, team dynamics, communication, conflict resolution, and organizational culture. The book acknowledges the impact of globalization and technological advancements on work dynamics, examining how cultural diversity and digital transformation shape organizational behavior. The book aims to inspire positive change within organizations by encouraging readers to reflect on their experiences and apply OB principles to personal and professional contexts. It empowers individuals across organizational levels to create conducive work environments, nurture relationships, enhance team synergy, and drive sustainable growth. The book serves as a comprehensive roadmap for unleashing individual potential within organizations, and the authors passionately believe in the transformative potential of Organizational Behavior. The authors invite readers on an intellectual journey where theory meets practice, emphasizing understanding human behavior as the cornerstone of effective management and organizational excellence.
Os Contributos da Etnoastronomia para o Ensino de Ciências da Natureza: Panorama e Reflexões (2013-2023)
Authors: Freitas Nairys Costa de , Romeu Mairton Cavalcante , Barroso Maria Cleide da Silva
Published: September 2024

O foco deste estudo é investigar as potencialidades da utilização da Etnoastronomia indígena como ferramenta para incentivar a enculturação científica no Ensino de Ciências, com base na seguinte pergunta central: quais são as implicações da inclusão da Etnoastronomia indígena no ensino de Ciências? Esta pesquisa empenha-se na revisão de literatura em um recorte temporal de 10 anos (2013 – 2023), envolvendo análise de artigos, teses e dissertações que abordam a integração da Etnoastronomia Indígena no ensino de Ciências. Os mecanismos de investigação aplicados associaram a revisão bibliográfica com práticas aplicadas em sala de aula. A pesquisa revela uma nítida preocupação com a subsistência dos saberes dos povos originários no contexto do Ensino de Ciências, bem como um reconhecimento declarado do valor pedagógico desses ensinamentos. Os resultados deste estudo contribuíram para ampliar a compreensão sobre a inclusão da Etnoastronomia neste ensino, fortalecendo indicadores bibliográficos relevantes para o desenvolvimento de pesquisas futuras.
Folder sobre o uso de Fitoterápicos
Authors:   Mestrado Profissional em Ciências Ambientais -  Universidade de Vassouras, Azevedo Maria Luiza , Mendonça Paloma
Published: September 2024

Folder sobre o uso de fitoterápicos - produto da dissertação de mestrado da primeira autora
Guia Prático da Coleta Seletiva em Piraí
Authors:   Mestrado Profissional em Ciências Ambientais -  Universidade de Vassouras, Albuquerque Renata , Pereira Cristiane
Published: September 2024

Guia de uso da cartilha eletrônica - produto de mestrado da primeira autora
Wastewater-contaminated treatment with heavy metals by using a sustainable green nanomaterial
Authors: Al- Sultany Dhurgham Ali A
Published: September 2024

The current research included treating wastewater with sustainable nanotechnology to remove some trace elements (arsenic, copper, baron, lead, and chromium) by using a nanomaterial extracted from potato plant waste in a sustainable, green, environmentally friendly way, with two different additions, the first adding 0.5 grams and the second adding 1 gram of nanocellulose. For two different periods (6 hours and 12 hours) for both quantities of nanocellulose. The results showed that nanocellulose has a great ability to remove the studied elements from wastewater after comparing their original concentrations that were in the water before treatment with nanocellulose. The results showed that increasing the amount of nanocellulose and increasing the time led to an increase in the removal rate, and this was clear from the results of the statistical analysis, which showed the presence of a positive significant correlation between the rate of removal of trace elements from waste water with increasing the amount of nanocellulose and increasing the time. When comparing the removal rates of the studied elements from wastewater with the PH values, it was found that the pH is the control of these rates, as the highest removal rates were at the neutral or close to acidic level, the pH between 5.5 and 7.5, and when the pH tends towards basicity (8 - 9.5) The removal rate decreased. The results also showed that the removal rate varies between the elements and this depends on the concentration of the element present in the water, its chemical composition, and the degree of its binding to the substance used for treatment.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Minat Beli
Authors: Setiawan Muhammad Rizal , Sunaryo Sunaryo
Published: September 2024

This study discusses how product quality, price, and promotion affect purchase intention although it is undeniable that there are more variables not included in this research that also affect the said intention. The objective of this research is to identify the effects of product quality, price, and promotion on the intention of university students in Malang City to purchase the products of Erigo Apparel. The samples of this quantitative explanatory research were selected through purposive sampling technique; they are 160 university students in Malang City, to whom online questionnaires were distributed via Google Forms. The data analyses were performed in SmartPLS version 4.0.M3 using a variance-based SEM, which is known as the Partial Least Squares. This research finds that product quality, price, and promotion significantly affect the intention of the students to purchase the products of Erigo Apparel and that product quality is the most influential variable. Therefore, it can be concluded that the quality of Erigo Apparel’s product is crucial for purchase intention improvements.
 
Abstrak
Dalam penelitian ini membahas bagaimana pengaruh dari Kualitas Produk, Harga, dan Promosi terhadap Minat beli, namun tidak dapat dipungkiri bahwa masih ada variabel lain yang tidak diteliti oleh peneliti yang juga dapat mempengaruhi Minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, dan Promosi terhadap Minat beli Erigo Apparel pada mahasiswa di Kota Malang. Metode penelitian ini menggunakan metode kuantitatif dengan jenis penelitian explanatory research. Dalam penelitian ini sampel yang digunakan adalah sebanyak 160 Mahasiswa di Kota Malang dengan penyebaran kuesinoner dilakukan secara online menggunakan google form dan menggunakan teknik purposive sampling. Analisis data yang dilakukan menggunakan Variance Based SEM Atau yang dikenal dengan Partial Least Squares (PLS) dengan software SmartPLS versi 4.0.M3. Hasil dari penelitian ini menunjukkan bahwa Kualitas Produk, Harga, dan Promosi berpengaruh secara signifikan terhadap Minat Beli Produk Erigo Apparel pada mahasiswa di Kota Malang. Pada penelitian ini, Kualitas Produk paling berpengaruh pada Minat Beli. Maka dapat disimpulkan Kualitas Produk yang dihasilkan oleh Erigo Apparel memiliki peran yang sangat penting dalam meningkatkan Minat.
Pengaruh Program Magang Dan Perspektif Waktu Masa Depan Terhadap Kematangan Karir Melalui Kompetensi
Authors: Putri Tratania Dwi , Marnis Marnis , Tarigan Mida Aprilina
Published: September 2024

As an effort to implement one of the government's targets, namely increasing the competence of superior human resources, the University of Riau as a forum for students holds many excellent programs, one of which is an apprenticeship program. This study aims to determine how the influence of the internship program and future time perspective on career maturity through the competence of students of the management study program, Faculty of Economics and Business, University of Riau. The population in this study were students of the management study program, Faculty of Economics and Business, University of Riau. By using the slovin formula, the number of samples for this study was 134 respondents. Furthermore, by using proportionate stratified random sampling it is possible to classify the number of respondents in each batch, namely 111 and 23 respondents in the 2018 and 2019 batches. The results of this study indicate that the internship program has an effect on competence. Future time perspective influences competence. The internship program influences career maturity. Future time perspective influences career maturity. Competence influences career maturity. The internship program affects career maturity through competence. Future time perspective influences career maturity through competence.
 
Abstrak
Sebagai upaya dalam pelaksanaan salah satu target pemerintah yaitu meningkatkan kompetensi sumber daya manusia yang unggul, Universitas Riau sebagai wadah bagi mahasiswa/i banyak megadakan proram-program unggulan salah satunya program magang. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh program magang dan perspektif waktu masa depan terhadap kematangan karir melalui kompetensi mahasiswa/i program studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau. Populasi pada penelitian ini adalah mahasiswa/i program studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau. Dengan menggunakan rumus slovin didapatkan jumlah sampel untuk penelitian ini sebanyak 134 responden. Selanjutnya dengan menggunakan proportionate stratified random sampling dapat diklasifikasikan jumlah responden pada masing-masing angkatan yaitu 111 dan 23 responden pada angkatan 2018 dan 2019. Hasil penelitian ini menunjukkan bahwa program magang berpengaruh terhadap kompetensi. perspektif waktu masa depan berpengaruh terhadap kompetensi. Program Magang berpengaruh terhadap kematangan karir. perspektif waktu masa depan berpengaruh terhadap kematangan karir. Kompetensi berpengaruh terhadap kematangan karir. program magang berpengaruh terhadap kematangan karir melalui kompetensi. Perspektif waktu masa depan berpengaruh terhadap kematangan karir melalui kompetensi.
Pengaruh Media Sosial Marketing, Sales Promotion Dan Brand Image Terhadap Repurchase Intention
Authors: Fajri Mukhammad Rizki , Hapsari Raditha Dwi Vata
Published: September 2024

This research aims to determine the influence of social media marketing, sales promotion and brand image on repurchase intention (study on Starbucks repurchase intention in Malang city). This type of research is explanatory research with quantitative methods. The population in this study were Starbucks visitors in Malang City. This research used a sample of 150 respondents. Sampling used a non-probability sampling technique with a purposive sampling method. The criteria for respondents needed in this research are aged 17 years and over, have made a purchase at a Starbucks outlet at least once, and live in the city of Malang, are Instagram social media users, and follow or know Starbucks' social media marketing content. This research uses the Statistical Package for the Social Sciences (SPSS) version 25 program to carry out validity tests, reliability tests and classical assumption tests. Hypothesis testing was carried out using the F test and t test. From the research results it can be concluded that there are three dependent variables, namely social media marketing, sales promotion and brand image, each of which has a significant influence.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, sales promotion dan brand image terhadap repurchase intention (studi pada Repurchase intention Starbucks di kota malang). Jenis penelitian in adalah explanatory research dengan metode kuantitatif. Populasi pada penelitian ini adalah pengunjung Starbucks kota malang. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini dengan usia 17 tahun ke atas, pernah melakukan pembelian pada gerai Starbucks minimal 1x, dan berdomisili di kota malang, pengguna social media Instagram, dan mengikuti atau mengetahui konten social media marketing starbucks. Penelitian ini menggunakan program Statistical Package for the Social Sciences (SPSS) versi 25 untuk melakukan uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji F dan uji t. Dari hasil penelitian dapat disimpulkan bahwa terdapat tiga variabel dependen yaitu social media marketing, sales promotion dan brand image yang masing-masing memiliki pengaruh secara signifikan.
Analisis Pengaruh Environmental Knowledge Dan Brand Image Terhadap Purchase Intention
Authors: Sulistio Muh. Yusril Dioprianto N. , Arif Moh. Erfan
Published: September 2024

The high consumption of Indonesian people has made the country one of the largest contributors of plastic waste. Due to the high consumption pattern and people’s attention to environmental issues, a sustainable business ecosystem is needed in order to increase people’s purchasing intention to green products. This research was conducted to identify the effects of environmental knowledge and brand image on people’s intention to purchase the products of Sustain Story Bulk Store. This explanatory research explains the relationship between the research variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people who know about the store, who have good knowledge about environmental issues in Indonesia or follow their progress, and have the experience of purchasing green products were selected as the sample. The research data was analyzed using Partial Least Squares (PLS) in SmartPLS 3.0. the results of the hypothesis testing indicate that (1) environmental knowledge positively and significantly influences the purchase intention and (2) that brand image positively and significantly affects the purchase intention. Therefore, it can be concluded that environmental knowledge and brand image are able to influence consumers’ intention to purchase green products from Sustain Story Bulk Store. 
 
Abstrak
Tingginya pola konsumsi masyarakat Indonesia menjadikan Indonesia sebagai salah satu negara penyumbang sampah plastik terbanyak di dunia. Tingginya pola konsumsi dan perhatian masyarakat terkait permasalahan lingkungan sehingga diperlukan ekosistem bisnis lestari untuk meningkatkan minat beli masyarakat terhadap produk hijau. Penelitian ini dilakukan untuk mengetahui pengaruh environmental knowledge dan brand image terhadap purchase intention pada Sustain Story Bulk Store. Jenis penelitian ini merupakan penelitian eksplanatori yang menjelaskan hubungan antar variabel penelitian melalui pengujian hipotesis. Penelitian ini menggunakan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Ukuran sampel yang digunakan adalah sebanyak 110 responden dengan ketentuan mengetahui Sustain Story Bulk Store, memiliki environmental knowledge yang baik atau mengikuti perkembangan isu lingkungan yang terjadi khususnya di Indonesia, serta sudah pernah berbelanja produk ramah lingkungan. Analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan dibantu oleh software SmartPLS 3.0. Berdasarkan dari hasil pengujian hipotesis, dapat disimpulkan bahwa (1) variabel environmental knowledge memiliki pengaruh yang positif dan signifikan terhadap variabel purchase intention, (2) variabel brand image berpengaruh secara positif dan signifikan terhadap variabel purchase intention. Sehingga dalam penelitian ini, dapat disimpulkan bahwa variabel environmental knowledge dan brand image mampu mempengaruhi purchase intention konsumen untuk membeli produk ramah lingkungan pada Sustain Story Bulk Store.
The Influence of Service Quality and Price on Customer Satisfaction
Authors: Fadhila Renastra Khanza
Published: September 2024

This study aims to determine the effect of service quality and price on customer satisfaction (Case Study of Kana Brasserie customers in Bandar Lampung). The type of the research was explanatory research with quantitative method. This study has 100 sample and uses non-probability sampling technique with purposive sampling method. The required respondents of this study are at least 18 years old, have visited Kana Brasserie at least 2 times in the last 6 months. The questionnaire is uses Likert scale with the range of score 1 to 5. This study uses the Statistical Package for the Social Sciences (SPSS) to conduct validity test, reliability test, and classical assumption test. This study applies multiple linear regression tests in data analysis. Hypothesis test was also carried out to test hypotheses partially and dominantly. Based on the results, Service Quality (X1) and Price (X2) have positive significant effect on customer satisfaction with the price as the dominant independent variable.
 

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan (studi kasus pada pelanggan Kana Brasserie di Bandar Lampung). Jenis penelitian ini adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 100 responden, Pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berusia minimal 18 tahun, pernah berkunjung ke Kana Brasserie setidaknya 2x dalam 6 bulan terakhir di Kota Bandar Lampung. Pengukuran nilai item pertanyaan dalam kuesioner menggunakan skala likert dengan skor 1-5. Penelitian ini menggunakan Statistical Package for the Social Sciences 26 (SPSS) untuk melakukan uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisis data menggunakan uji regresi linear berganda. Uji hipotesis dilakukan untuk menguji hipotesis secara parsial dan dominan. Berdasarkan hasil pengujian hipotesis diperoleh data variabel kualitas pelayanan (X1) dan harga (X2) masing- masing berpengaruh signifikan secara parsial terhadap kepuasan pelanggan dengan harga sebagai variabel yang berpengaruh dominan.
Analisis Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian
Authors: Dimmiputra Fariz Wahyu , Anggraeni Rila
Published: September 2024

The purpose of this study is to analyze the effect of brand image on purchasing decisions, the effect of product quality on purchasing decisions and the effect of price on purchasing decisions for Kawasaki W175 Cafe. The population is consumers who have purchased Kawasaki W175 Cafe in Malang City with a total sample of 100 respondents. The data analysis technique used multiple linear regression with F test and t test. Based on the results of research and discussions that have been carried out, it can be concluded that brand image affects the purchasing decision of the Kawasaki W175 Café, meaning that the better the brand image, the purchasing decision of the Kawasaki W175 Café will increase. Product quality affects the purchasing decision of the Kawasaki W175 Café, meaning that with the increasing quality of the product, the purchasing decision of the Kawasaki W175 Cafe will also increase. Price affects the purchasing decision of the Kawasaki W175 Café, meaning that with the more precise the pricing, the purchasing decision of the Kawasaki W175 Cafe will also increase.
 
Abstrak
Tujuan penelitian ini yaitu untuk menganalisis pengaruh citra merek terhadap keputusan pembelian, pengaruh kualitas produk terhadap keputusan pembelian dan pengaruh harga terhadap keputusan pembelian Kawasaki W175 Cafe. Populasi adalah konsumen yang telah melakukan pembelian Kawasaki W175 Cafe di Kota Malang dengan jumlah sampel sebanyak 100 responden. Teknik analisis data menggunakan regresi linier berganda dengan uji F dan uji t. Berdasarkan hasil penelitian dan pembahasan yang telah dilakukan maka dapat disimpulkan bahwa citra merek berpengaruh terhadap keputusan pembelian Kawasaki W175 Café, artinya bahwa dengan semakin baiknya citra merek maka keputusan pembelian. Kawasaki W175 Café akan mengalami peningkatan. Kualitas produk berpengaruh terhadap keputusan pembelian Kawasaki W175 Café, artinya bahwa dengan semakin meningkatnya kualitas produk maka keputusan pembelian Kawasaki W175 Cafe juga akan mengalami peningkatan. Harga berpengaruh terhadap keputusan pembelian Kawasaki W175 Café, artinya bahwa dengan semakin tepatnya dalam penetapan harga maka keputusan pembelian Kawasaki W175 Cafe juga akan mengalami peningkatan.
Pengaruh Valence of Consumer Review Terhadap Purchase Intention Konsumen Dalam Melakukan Transaksi Melalui Marketplace
Authors: Khalid Khalid Muhammad , Handrito Radityo Putro
Published: September 2024

The emerging culture of online shopping has caused problems for consumers; one of which is that they become more careful in making transactions to reduce purchase risks. Reading online reviews from other consumers make them more confident in making transactions. Valence of consumer review, or the positive or the negative sense of a review, has become a crucial factor of an online review. The objective of this research is to identify the effect of valence of consumer review on consumer’s purchase intention in making transactions via marketplaces. The sample of this quantitative experimental research is 120 respondents; they were selected using accidental sampling, in which samples are acquired based on the convenience of finding them and their willingness to participate in a research. the hypotheses of this study were assessed using ANOVA test and t-test in IBM SPSS Statistics 25. This research finds that valence of consumer review, which in this research is divided into positive and negative consumer reviews, influences consumer’s purchase intention. The findings of this research are expected to be implemented by producers and marketers since the positive or negative sense of consumers’ review can influence their purchase intention. In addition, such reviews are also helpful in creating strong relationships between the producers and consumers.
 
Abstrak
Munculnya budaya berbelanja secara online menimbulkan beberapa masalah bagi konsumen. Salah satunya adalah konsumen menjadi lebih berhati-hati dalam melakukan transaksi untuk mengurangi risiko pembelian. Dengan melihat online consumer review konsumen menjadi lebih percaya untuk melakukan transaksi. Valence of consumer review atau baik dan buruknya sebuah review menjadi faktor penting dalam sebuah online consumer review. Penelitian ini bertujuan untuk mengetahui pengaruh valence of consumer review terhadap purchase intention konsumen dalam melakukan transaksi melalui marketplace. Jenis penelitian ini adalah penelitian kuantitatif menggunakan metode eksperimental. Peneletian ini menggunakan sampel sebanyak 102 responden. Pengambilan sampel menggunakan accidental sampling, dimana sampel diperoleh berdasarkan kemudahan mereka ditemukan dan kesediaan mereka untuk berpartisipasi dalam penelitian. Pengujian hipotesis penelitian ini menggunakan uji ANOVA dan Uji T dengan IBM SPSS Statistic 25. Berdasarkan uji hipotesis dapat disimpulkan valence of consumer review dimana dalam penelitian ini dibagi menjadi dua variabel, positive consumer review dan negative consumer review berpengaruh terhadap purchase intention konsumen. Penelitian ini diharapkan dapat diimplementasikan oleh produsen dan pemasar karena baik dan buruknya sebuah ulasan dari konsumen dapat mempengaruhi niat pembelian konsumen dan membangun hubungan yang kuat antara merek dan konsumen.
Pengaruh Electronic Word of Mouth, Brand Trust Dan Brand Image Terhadap Minat Beli
Authors: Ivana Sahda Alifiadewani , Rohman Fatchur
Published: September 2024

The objective of this research is to identify the effects of electronic word of mouth (e-wom), brand image, and brand trust on the purchase intentions of Avoskin consumers in Malang City. This quantitative explanatory research aims to identify the relationships between the studied variables. Using purposive sampling technique, 100 people living in Malang City who have searched and know about the products of Avoskin were selected as the respondents. The data was analyzed using multiple linear regression in SPSS ver. 26. This study finds that the three independent variables, i.e. electronic word of mouth (e-wom), brand image, and brand trust have positive and significant effects on the purchase intention.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (e-wom), Brand Image, Brand Trust terhadap Minat Beli konsumen Avoskin di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research, yaitu penelitian yang bertujuan untuk mengetahui hubungan antar variabel yang diteliti. Penelitian ini menggunakan sampel sebanyak 100 responden. Pengambilan sampel menggunakan purposive sampling. Sampel terdiri dari responden yang berdomisili di Kota Malang yang pernah mencari dan mengetahui produk Avoskin. Analisis data menggunakan Analisis Regresi Linier Berganda dengan menggunakan SPSS ver. 26. Hasil dari penelitian ini menunjukkan bahwa dari ketiga variabel yaitu Electronic Word of Mouth (e-wom), Brand Image, dan Brand Trust, ketiganya memiliki pengaruh positif signifikan terhadap minat beli.
Pengaruh Citra Merek Dan Promosi Penjualan Terhadap Keputusan Pembelian
Authors: Putri Afifa Dania Soleha , Yulianti Ida
Published: September 2024

The objective of this research is to identify the effects of brand image and sales promotion on the purchase decision of ShopeeFood service users. This quantitative research seeks the relationship between the variables and explains the cause and the effect of the observed social phenomena. Using non-probability sampling, 120 people with the minimum age of seventeen years who are active making purchases through ShopeeFood were selected as the respondents. The research data was analyzed using multiple linear regression, and the hypothesis testing was conducted using t-test and coefficient of determination; all of which were performed in SPSS. This study finds that brand image positive but not significant influences the purchase decision. This means that the better the image of the brand, the more purchases will be decided. Furthermore, sales promotion also has positive and significant effects on the purchase decision, which indicates that the better the sales promotion, the higher the purchase decision. Based on the findings above, ShopeeFood is advised to enhance the image of its brand and to increase its sales promotion through attractive ways. Those efforts can shape a better brand image, so the brand will be more popular among people, and their decision to make purchase through ShopeeFood will be higher.
 
Abstrak
Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan promosi penjualan terhadap keputusan pembelian pengguna layanan ShopeeFood. Jenis penelitian ini adalah penelitian kuantitatif yang mencari hubungan antar variable serta menjelaskan sebab akibat dari fenomena social yang diteliti. Pada penelitian ini mengambil data dari 120 responden dengan teknik non-probability sampling. Karateristik responden yang diteliti yaitu berumur diatas 17 tahun dan aktif melakukan pembelian di ShopeeFood dalam kurun waktu 3 bulan terakhir. Penelitian ini menggunakan metode penelitian regresi linear berganda. Pengujian hipotesis diuji menggunakan SPSS yang melihat hasil uji t dan koefisien determinasi. Dapat disimpulkan dari hasil penelitian ini bahwa (1) citra merek memiliki pengaruh yang positif namun tidak signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik citra merek maka keputusan pembelian akan meningkat (2) promosi penjualan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik promosi penjualan yang dilakukan maka keputusan pembelian akan meningkat. Bagi ShopeeFood, sebaiknya perlu meningkatkan citra merek di masyarakat serta meningkatkan promosi penjualan dengan cara yang menarik untuk membentuk citra merek yang baik sehingga lebih dikenal konsumen agar dapat mempengaruhi keputusan untuk melakukan pembelian di ShopeeFood.
Pengaruh Digital Marketing Dan E-Crm Terhadap Customer Loyalty
Authors: Axliano Anak Agung Gaizka , Ikhram M. Abdi Dzil
Published: September 2024

The efforts of PT Bank Sinarmas Syariah to use internet technology and social media need to be supported with easy and efficient marketing and services. The bank has also developed an application called SimobiPlus, which is used to provide 24-hour service and enables marketing easily reachable by the customers. The objective of this research is to identify the effects of digital marketing and E-CRM on customer loyalty using quantitative descriptive method. A descriptive research seeks for the value certainty from independent variables with neither making comparison nor drawing relationship with other variables. Using purposive sampling technique, 195 people who meet the predetermined criteria were selected as the sample. The results of the analysis using multiple linear regression indicate that digital marketing (X1) and E-CRM (X2) have positive and significant impacts on customer loyalty (Y).
 
Abstrak
The efforts of PT Bank Sinarmas Syariah to use internet technology and social media need to be supported with easy and efficient marketing and services. The bank has also developed an application called SimobiPlus, which is used to provide 24-hour service and enables marketing easily reachable by the customers. The objective of this research is to identify the effects of digital marketing and E-CRM on customer loyalty using quantitative descriptive method. Descriptive research seeks for the value certainty from independent variables with neither making comparison nor drawing relationship with other variables. Using purposive sampling technique, 195 people who meet the predetermined criteria were selected as the sample. The results of the analysis using multiple linear regression indicate that digital marketing (X1) and E-CRM (X2) have positive and significant impacts on customer loyalty (Y).
Pengaruh Lifestyle Dan Product Quality Terhadap Purchase Decision
Authors: Mareta Naura Nabila , Hendrawan Dimas
Published: September 2024

This research aimed to determine how lifestyle and product quality influence the purchase decision of HMNS Perfumery. This explanatory research aimed to provide elaboration on the position of the variables examined and the relationship with other variables. The samples used in this research involved 100 respondents. The sample-taking process was conducted through a purposive sampling technique with the criteria of aged 23 to 43 years old, domiciled in Surabaya City, and have purchased products from HMNS Perfumery. The data analysis in this research used Statistical Product and Service Solution (SPSS) version 26.0 software for Windows. The results of this research showed that lifestyle and product quality have significant and positive influences on the purchase decision of HMNS Perfumery. Based on the findings, it is expected that HMNS Perfumery to strengthen lifestyle through campaigns which educate on the importance of wearing perfume in daily routines and maintain product quality by keeping the raw materials used.
 
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana lifestyle dan product quality berpengaruh terhadap purchase decision di HMNS Perfumery. Penelitian ini bersifat eksplanatori dan bertujuan untuk memberikan penjelasan tentang posisi variabel yang diamati serta hubungannya dengan variabel lainnya. Sampel yang digunakan dalam penelitian ini mencakup 100 responden. Proses pengambilan sampel dilakukan melalui teknik purposive sampling dengan kriteria usia antara 23 hingga 43 tahun, berdomisili di Kota Surabaya, dan pernah membeli produk dari HMNS Perfumery. Analisis data dalam penelitian ini menggunakan perangkat lunak Statistical Product and Service Solution (SPSS) versi 26.0 for Windows. Hasil pengujian menunjukkan bahwa gaya hidup dan kualitas produk memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian di HMNS Perfumery. Berdasarkan temuan ini, disarankan agar HMNS Perfumery memperkuat gaya hidup melalui kampanye yang mengedukasi tentang pentingnya menggunakan parfum dalam rutinitas harian, dan menjaga kualitas produk dengan mempertahankan standar bahan baku yang digunakan.
Pengaruh Social Media Marketing Terhadap Loyalitas Nasabah Dengan Kepuasan Nasabah Sebagai Variabel Mediasi
Authors: Putra Andri Kusuma , Setiawan Margono
Published: September 2024

The use of social media in Indonesia has increased from year to year. In the current digital era, they are used effectively for marketing since they can realize customer satisfaction, which affects customer loyalty. The objective of this research is to identify the effect of social media marketing on customer loyalty with the mediation of customer satisfaction. The analyses were performed using Partial Least Square. By incorporating non probability sampling method and purposive sampling technique, 110 people were selected as the respondents. This research finds that social media marketing and customer satisfaction significantly influence customer loyalty, that social media marketing significantly affects customer satisfaction, and that customer satisfaction significantly mediates the impact of social media marketing on the loyalty of Bank Sinarmas customers.
 
Abstrak
Peningkatan pengguna media sosial di Indonesia dari tahun ke tahun semakin meningkat. Penggunaan media sosial digunakan sebagai strategi pemasaran yang efektif di era digital sekarang, karena media sosial dapat mewujudkan kepuasan nasabah yang berdampak pada loyalitas nasabah. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel mediasi. Metode analisis yang digunakan adalah analisis Partial Least Square. Penentuan sampel dalam penelitian ini menggunakan metode non-probability sampling dengan teknik sampling. Sampel terdiri dari 110 responden. Hasil temuan dari studi ini menunjukkan bahwa social media marketing dan kepuasan nasabah berpengaruh signifikan terhadap loyalitas nasabah. Social media marketing berpengaruh signifikan terhadap kepuasan nasabah. Kepuasan nasabah secara signifikan memediasi pengaruh social media marketing terhadap loyalitas nasabah Bank Sinarmas.
Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Produk
Authors: Nafis Kamilia Nabila , Juwita Himmiyatul Amanah Jiwa
Published: September 2024

The goal of this research is to analyze the effects of brand ambassador and brand image on the intention to purchase the products of Bening’s Clinic. The population is students of Faculty of Economics and Business of Universitas Brawijaya batches of 2019 to 2022. This quantitative explanatory study elucidates the causal relationships between its dependent and independent variables. Using purposive sampling technique, 100 students of Faculty of Economics and Business of Universitas Brawijaya who have not purchased the products of Bening’s Clinic but have the intention to do so were selected as the respondents. The data was harvested from closed questionnaires incorporating the 5-point Likert scale and was analyzed through multiple linear regression in IBM SPSS Statistics version 26.0. The results indicate that brand ambassador and brand image significantly influence the intention to purchase the products of Bening’s Clinic.
 
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador dan brand image terhadap minat beli pada produk Bening’s Clinic. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya angkatan 2019-2022. Penelitian ini merupakan explanatory research untuk menjelaskan hubungan kausal antar variabel dependen dan independen dengan pendekatan kuantitatif. Metode pengumpulan data dilakukan melalui penyebaran kuesioner tertutup menggunakan skala pengukuran likert lima poin. Pengambilan sampel dilakukan dengan metode purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden dengan kriteria yaitu mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya, yang tidak pernah menggunakan produk dan berniat membeli produk Bening’s Clinic. Data diolah menggunakan metode analisis regresi linear berganda dengan bantuan software SPSS IBM Statistic versi 26.0. Hasil analisis pada penelitian ini menunjukkan bahwa brand ambassador dan brand image berpengaruh secara signifikan terhadap minat beli pada produk Bening’s Clinic.
Pengaruh Brand Image, Brand Trust, Dan Celebrity Endorser, Terhadap Keputusan Pembelian Konsumen
Authors: Riska Mega Cahya , Aisjah Siti
Published: September 2024

The objective of this research is to examine the influences of brand image, brand trust, and celebrity endorser on consumers’ decision to purchase from an online shop Isikost.Malang. Using purposive sampling technique, 151 people with the minimum age of seventeen years who know about Isikost. Malang and have made any purchase form the online shop were selected as the respondents. This study uses secondary and primary data, which was harvested from questionnaires distributed via Google Forms. The data was assessed using validity test, reliability test, and classical assumption test, and the hypotheses were tested using t-test and F test; all of which were performed in SPSS Statistics 26. This study finds that brand image, brand trust, and celebrity endorser positively and significantly influence the decision of consumers to purchase form Isikost.Malang. The results of this research are expected to prove empirical evidences for future studies and help the company develop its brand image, brand trust, and celebrity endorsement.
 
Abstrak
Penelitian ini bertujuan untuk meneliti brand image, brand trust, dan celebrity endorser terhadap keputusan pembelian konsumen pada Online shop Isikost.Malang. Penelitian ini menggunakan data primer dan sekunder serta menggunakan teknik purposive sampling karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun, mengetahui online shop Isikost.malang, pernah berbelanja di online shop tersebut. Jumlah sampel yang terkumpul sebanyak 151 responden dengan menyebarkan kuesioner menggunakan Google Form. Teknik analisis data menggunakan uji validas, uji reliabilitas, uji asumsi klasik dan uji hipotesis dilakukan dengan menggunakan uji t dan uji f dengan menggunakan program SPSS Statistics 26. Hasil penelitian menunjukkan bahwa brand image, brand trust, dan celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Online shop Isikost.Malang. Penelitian ini diharapkan dapat memberikan bukti empiris untuk penelitian selanjutnya serta dapat membantu perusahaan dalam mengembangkan brand image, brand trust, dan celebrity endorse.