bluuebunny/crossref_metadata_2025 huggingface dataset:
FISCAL POLICY OF RUSSIA'S DEVEL-OPMENT
Authors:   Federal State Budgetary Educational Institution of Higher Education ", Vikulenko A.E. ,   Saint-Petersburg State Technological Institute (Technical University)", Glukharev L.S. , Mikhailov Yu.I. ,   Saint-Petersburg State Electrotechnical University "LETI" named after V.I. Ulyanov (Lenin)
Published: March 2024

With the sanctions restricting Russia's for-eign economic activity, high inflation re-mains, provoked by indirect taxes, which reflect the insufficient efficiency of material production in the system of distribution rela-tions. Direct taxes have a significant impact on the pricing strategy of a business. The fiscal policy of the state does not adjust the economy to high efficiency and social jus-tice. The profit is mainly obtained by infring-ing on the interests of buyers. Artificial re-striction of the physical volume of sales neg-atively affects employment. The tax system brings the fiscal function of taxes to the fore. It is necessary to create incentives to in-crease the return on funds, reduce the capi-tal intensity of production. The state should provide financial support, first of all, to those industries and companies that are ready to expand production with lower prices and in-creased profitability.
CUSTOMER LIFE CYCLE MANAGEMENT OF CAR DEALERS USING INNOVATIVE IT PLATFORMS
Authors:   Federal State Budgetary Educational Institution of Higher Education ", Pasechnic E.D. ,   Saint-Petersburg State Institute of Technology (Technical University)"
Published: March 2024

The system of standards used in dealerships for the sale and maintenance of cars is con-sidered. The procedures of the company's interaction with customers at the stage of sale and after-sales service are investigated. Recommendations on the implementation of the process approach in the quality man-agement system of the enterprise, taking into account modern conditions, are given. The possibility of import substitution of soft-ware products for customer service support is considered. It is shown that the introduc-tion of a process approach in the manage-ment of car sales and after-sales service allows you to automate the process of inter-action between the manager and the client, reduce the number of errors in the work and, as a result, improve the quality of customer service.
ECONOMIC, ENVIRONMENTAL AND SO-CIAL EFFECTS OF THE DEVELOPMENT OF REGIONAL HOSPITALITY SYSTEMS USING THE EXAMPLE OF THE BAIKAL REGION
Authors:   Autonomous Non-Profit Organization of Higher Education ", Liubarskaia M.A. ,   Russian New University", Roganovich I.B. ,   Autonomous Non-Profit Organization of Higher Education "Russian New University"
Published: March 2024

The authors turn to the consideration of problematic issues in the development of regional hospitality systems using the exam-ple of the Baikal region, as a territory that is of strategic importance not only for neighboring regions, but also for Russia as a whole. At the moment, the extremely press-ing issue of preserving natural resources and simultaneous development of in-frastructure in the Baikal region is being ac-tively discussed in periodicals. The purpose of this article is to analyze potential integrated solutions to improve the environmental and social efficiency of the implemented infrastructure while maintaining the economic feasibility of developing regional hospitality systems.
IS MICROLOAN A PATH TO DEVELOP-MENT OR BANKRUPTCY?
Authors:   North-West Institute of Management – Branch of Federal State Budgetary Educational Institution of Higher Education ", Kurtasova M.M. ,   The Russian Presidential Academy of National Economy and Public Administration", Konyagina M.N. ,   North-West Institute of Management – Branch of Federal State Budgetary Educational Institution of Higher Education "The Russian Presidential Academy of National Economy and Public Administration"
Published: March 2024

Microfinance is one of the discussed topics in modern financial intermediation. After the introduction of regulation of this activity by the Bank of Russia, the microfinance market acquired the characteristics of an orderly system, and the vector of heated discus-sions from issues of infringement of the rights of borrowers, mis selling and fraud changed direction towards more scientific and constructive topics: relevance of rates, influence on the development of industries and areas of activity, competition in financial intermediation, etc. The presented article is devoted to the study of the role of micro-finance for small and medium-sized busi-nesses as a promising area that works to increase the accessibility of financial ser-vices. The work examines the volumes of the domestic microfinance market, identifies the trend of their changes, and presents an approach that helps an entrepreneur, before turning to a financial intermediary, determine which source of financing he should turn to so as not to lead the business to insolvency. The publication will be of interest to both specialists in the field of financial literacy and entrepreneurs who are faced with choosing sources of financing their activities.
INTERSECTORAL BALANCES – THE PARADIGM OF ECONOMIC DEVELOP-MENT OF THE RUSSIAN FEDERATION
Authors:   Baltic State Technical University ", Ivchenko B.P. ,   VOENMEH",   named after D.F. Ustinov, Chernenko V.A. ,   Baltic State Technical University "VOENMEH" named after D.F. Ustinov, Voronov A.A. ,   Federal State Budgetary Educational Institution of Higher Education "Saint-Petersburg State Technological Institute (Technical University)"
Published: March 2024

The article discusses methodological issues of the revival of intersectoral balances, sub-stantiates the problems of financial regula-tion, and proposes an algorithm for regulat-ing the national economy. Based on the study of models of intersectoral balances, the author's model is proposed.
THE RELATIONSHIP BETWEEN THE HEALTH OF THE POPULATION AND PROFITABILITY IN THE FOOD SECTOR
Authors:   Kaliningrad State Technical University, Sergeev L.I. , Sergeev D.L. ,   Western Branch of RANEPA
Published: March 2024

The aim of the study is to develop theoretical provisions of the dependence of the general integrated state of health of the population on the total aggregate profit indi-cator of the food business. The subject of the study is the mechanism of the relation-ship between the state of health and profitability of the food business. A number of literary sources devoted to the gen-eralization of the state of health and economic development of the country are considered. The theoretical dependence of the integral indicator of health status on the total cumulative rate of total profit of the agro-industrial complex, the food industry and food retail is proved. The variants of changing the state of health with different parameters of its parabolic dependence on the total profitability of the food business are considered. A conditional numerical example of the dependence of the state of health in the form of a cubic parabola on the change in the total cumulative rate of profit of the food business is presented and analyzed. It is concluded that the main task of establishing and achieving health indicators (the general goal) is not only market, but also state provision with appropriate parameters of the overall total profitability of the food food business. It is proved that the growth of profitability (profitability) of food sales affects the change in the health status of the population in terms of eating disorders and metabolic disorders.
COMPETITIVENESS OF AN ENTERPRISE AS A TOOL TO IMPROVE THE EFFICIEN-CY OF ITS FUNCTIONING
Authors:   Western branch of the Federal State Budgetary Educational Institution of Higher Education ", Konopleva V.S. ,   Russian Academy of National Economy and Public Administration under the President of the Russian Federation", Gerasimova A.V. ,   North-Western branch of Federal State Budgetary Educational Institution of Higher Education "Russian Academy of National Economy and Public Administration under the President of the Russian Federation", Konopleva I.A. ,   Western branch of the Federal State Budgetary Educational Institution of Higher Education "Russian Academy of National Economy and Public Administration under the President of the Russian Federation"
Published: March 2024

The article considers applied research on the analysis of the competitiveness of a par-ticular enterprise in the field of manufacture and sale of sanitary equipment in modern crisis conditions. The authors analyzed the company's activities, on the basis of SWOT and PEST analyses, identified the strengths and weaknesses of the enterprise, identified its main competitors, pointed out the possi-bility of import substitution of products, iden-tified the problems faced by enterprises in modern conditions. All this made it possible to develop recommendations for improving the competitiveness of the company and recommend them to the management of the enterprise.
ON THE ISSUE OF CUSTOMS AUDIT AND CUSTOMS MONITORING AS A MANIFES-TATION OF NEW APPROACHES TO CUSTOMS CONTROL AFTER THE RE-LEASE OF GOODS
Authors:   Federal State Budgetary Educational Institution of Higher Education ", Laboskin M.A. ,   Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Published: March 2024

The article presents an analysis of customs audit and customs monitoring as auxiliary tools of customs control, independently car-ried out by participants in foreign economic activity in order to independently identify and eliminate violations of the customs law of the Eurasian Economic Union and the legislation of the Russian Federation on customs regu-lation. The paper presents a comparison of the use of these tools and presents conclu-sions based on the analysis.
ANALYSIS OF THE DEVELOPMENT AND FORECAST OF THE LOGISTICS SER-VICES MARKET IN RUSSIA
Authors:   North-West Institute of Management – branch of RANEPA, Nikolaev V.V.
Published: March 2024

The article examines the main trends in the logistics services market in Russia, identifies new directions of transport corridors, taking into account the policies of unfriendly coun-tries and the imposition of sanctions. Based on the analytical data, a diagram is con-structed showing the dynamics of the vol-ume of the logistics services market and a forecast for its development is made.
ANALYSIS OF CHANGES IN LABOR MI-GRATION TO THE RUSSIAN FEDERATION FROM THE CIS COUNTRIES FOR THE PERIOD FROM 2020 TO 2023
Authors:   GIEFT, Drabenko V.A. , Drabenko D.V. ,   GIEFT, Velichko R.O. ,   GIEFT
Published: March 2024

This article reflects statistical data on the change in the volume of external labor mi-gration of the Russian Federation due to the arrival of labor migrants from the countries of the Commonwealth of Independent States (hereinafter - the CIS) in the period from the beginning of 2020 to the 1st half of 2023. Based on the data, the general trends of the identified changes are analyzed, the main factors influencing the process of labor mi-gration are highlighted.
THE ROLE OF PUBLIC-PRIVATE PART-NERSHIP IN THE DEVELOPMENT OF WATER SUPPLY SYSTEMS IN DIFFERENT REGIONS OF THE WORLD
Authors:   Autonomous Non-Profit Organization of Higher Education ", Liubarskaia M.A. ,   Russian New University", Zaprudnov A.A. ,   Autonomous Non-Profit Organization of Higher Education "Russian New University"
Published: March 2024

The problems of creating effective water supply systems that provide round-the-clock, fully remunerated and metered water supply are relevant for various regions of the world, but primarily for developing countries. At the same time, against the backdrop of geopolit-ical instability, in recent years the possibili-ties for financing water supply projects through international programs, grants and soft loans have decreased. The authors consider public-private partnerships as one of the promising areas for solving these problems. The results of the analysis of the effects and risks of implementing such pro-jects for private and public partners present-ed in the article are of scientific and practical interest.
PROSPECTS FOR THE DEVELOPMENT OF THE PROFESSIONAL EQUIPMENT MARKET IN THE CONTEXT OF TRANS-FORMATION OF THE MEDICAL SERVICES SECTOR IN THE RUSSIAN FEDERATION
Authors:   Federal State Budgetary Educational Institution of Higher Education ", Khodos D.V. ,   Saint-Petersburg State Institute of Technology (Technical University)", Mushenko R.D. ,   Federal State Budgetary Educational Institution of Higher Education "Saint-Petersburg State Institute of Technology (Technical University)"
Published: March 2024

The Russian public MD&D market dynamics is described based on state tender analytics for a period of 2019–2023. The negative trend in both value and units is revealed. Local MD&D players accelerated growth is stipulated leverage on J.Gans and H.Stern strategic tool while considering current geo-political, economic reality, Russian healthcare system challenges and the its prioritized pillars outlined in Government De-cree No. 2161 of 11/29/2022.
Organizational and legal aspects of security personnel potential in the project management system of agritourism enterprises
Authors:   Lviv University of Trade and Economics, Barna Marta , Voronko-Nevidnycha Tetiana , Tkachenko Volodymyr , Ishchejkin Timur ,   Poltava State Agrarian University
Published: March 2024

The article is devoted to issues of implementation of organizational and legal mechanisms of safe personnel potential in the agritourism project management system of enterprises. Based on the study, a method of integral assessment of the safety personnel potential in the project management system of enterprises in the field of agritourism was proposed. The purpose of the study is to study the organizational and legal aspects of the safety personnel potential in the agritourism project management system of enterprises. It is proven that in the period of crises and bifurcations, the issue of security management of agritourism enterprises, in particular, security personnel potential, is brought to the fore, as it is a universal category that reflects the security of the subject of economic relations. An enterprise in agritourism cannot be considered adequate or wholly protected if the signature of impulses is disturbed for a specific time. After the consequences and hysteresis of the control system began to be applied, concentrated adaptation tools began to be applied because danger reduces controllability. Therefore, both implicit and explicit research on the issues of safe personnel potential in the system of adaptation of enterprises to turbulence is undoubtedly relevant. Features of enterprises in agritourism in Ukraine – seasonality, the impossibility of using non-traditional forms of employment, localization, the biological safety factor, and the underdevelopment of risk hedging strengthen the role of safe personnel potential in the management system. The methodical approach to the integral assessment of the safety personnel potential in the project management system of enterprises in the field of agritourism of Ukraine has been updated according to 38 indicators that characterize six main aspects of ensuring personnel activities, including a group of indicators of the motivational component of the safety personnel potential, a group of indicators that reflect the provision and efficiency of the use of personnel, a group of indicators for ensuring the protection of life activities of personnel, a group of indicators of the professional component of the safety personnel potential, a group of indicators of the social component of the safety personnel potential, and a group of indicators of the evaluation of the safety personnel potential system. This approach has been tested in enterprises in agritourism, which will ensure the proper level of their functioning and development with the help of practical strategies and an effectively formed personnel safety management mechanism. Keywords: organization, law, security, personnel potential, system, project management, enterprises, the field of agritourism.
Management strategies of business development in conditions of digital transformation
Authors:   State Biotechnological University, Mykytas Arkadii , Girzheva Olga , Horokh Oleksandr ,   State Biotechnological University, Chaika Maxim ,   Sumy National Agrarian University
Published: March 2024

Digital transformation, based on the latest technologies, is a strategic course for enterprises aimed at optimizing, expanding their customer base, and opening new sources of profit. The article examines cloud computing, artificial intelligence, the Internet of Things, blockchain, and data analytics as critical aspects of digital transformation, focusing on their impact on business. A study of the existing opportunities for attracting digital technologies to the agribusiness sector was carried out, with an understanding of the need to use the latter not only in the management sphere but also in the production sphere, based on the specifics of the industry. The article presents the results of the digital activity of individual companies that use digital technologies to increase efficiency and productivity. It is determined that examples of task automation, the use of GPS navigation systems for tractors, and field monitoring via unmanned aerial vehicles are just a few illustrative examples of digital transformation. Artificial intelligence is being used to analyze crop data, improve understanding of operations, and identify opportunities for improvement. Practical examples include introducing precision farming systems, which help increase productivity and resource efficiency. Logistics and warehouse management systems help optimize machinery use and inventory management. Digital transformation in agribusiness not only increases the competitiveness of enterprises but also provides new opportunities for operating on digital platforms. The article explores the importance of researching digital opportunities in the manufacturing sector to support the digitalization of agribusiness and increase its competitiveness. The article emphasizes the importance of digital transformation in the manufacturing sector, which can determine the success of the Ukrainian business industry in the context of rapid digital development. Keywords: digital transformation, digital adaptation, digital technologies, strategic management, data analytics, innovation, competitive development.
Orchestrating Harmony in the Chaos of Maltese Language Learning through the Lens of Chaos/Complexity Theory
Authors: Żammit Jacqueline
Published: March 2024

Despite considerable studies in the field of second language acquisition (SLA), the precise cognitive processes occurring in an adult’s mind during second language (L2) learning remain elusive. This study investigates the intricate process of adult’s SLA, specifically focusing on Maltese. Grounded in chaos/complexity theory (C/CT), the research explores the non-linear, dynamic, and unpredictable nature of language learning, likening it to the emergence of order in seemingly chaotic systems. The study employs a qualitative approach, by employing various data collection methods such as structured tests, reflective journals, and interviews to track the learning progression of 35 adults learning Maltese over 15 months. The emphasis is on the acquisition of Maltese verbs and the emergence of non-linear learning curves, akin to the butterfly effect in C/CT. The findings underscore the chaotic yet harmonious nature of Maltese language learning, providing valuable insights for educators and learners alike.
An Investigation of the Impact of Teachers’ Corrective Feedback on Students’ Spoken Errors: The Case of Moroccan High School Teachers
Authors: Menyani Nourreddine , Merabti Marwa
Published: March 2024

The pursuit of best practices and the promotion of excellence and effective performance in the teaching process are the ultimate goals of the educational endeavour. Throughout this process, teachers’ feedback is crucial and helps to improve students’ performance. The current study attempted to look at the topic of feedback in the learning of second languages. The main goals of this study were to find out how well-informed teachers were about the value of feedback in second language acquisition, to investigate the types of feedback teachers use to correct their students’ spoken errors, and finally to assess teachers’ knowledge of the various types of feedback that can be used in EFL classrooms to foster learning. A survey was administered to 20 English instructors from Moroccan high schools as a sample because of the quantitative nature of the study. ‘SPSS’ was used to analyse the data obtained from the survey. The results showed that English teachers in Moroccan high schools have a sufficient level of knowledge about feedback because they employ various feedback strategies, using them in accordance with the requirements of the learning context and, most importantly, considering the psychology of learners before responding to their incorrect statements. Numerous pertinent pedagogical implications were raised by these findings.
Evaluating Test-Retest Reliability of Language Tests in Moroccan Tertiary Education
Authors: El Kasri Anouar Mohamed , Larouz Mohammed , Maliki Moulay Sadik , El Yousfi Brahim
Published: March 2024

Reliability is an essential element of assessment principles, and various methods were developed to measure language tests' reliability, including test-retest. This method is widely discussed in the literature; however, no studies investigating test-retest reliability have been published in Morocco. Therefore, the present study evaluated the test-retest method in the Departments of English Studies in the Moroccan Faculties of Letters and Humanities. One thousand seven hundred and seventy-two semester one students from three Moroccan universities took the grammar, paragraph writing, spoken English, and study skills tests on two occasions. The data consisting of students' scores in these modules were analyzed using descriptive statistics and reliability test analysis. The findings showed that variance among students and between test and retest scores was highly significant (p=0.001), and revealed that faculty, modules, and their interaction significantly affected the difference between test and retest scores. The implications of these results and the perspectives are discussed in the text.
Aspects of L1/L2 Interference in Foreign Language classes in Higher Education Institutions in Georgia: A Case Study
Authors: Kilanava Mariam
Published: March 2024

This paper presents the findings from a research study conducted at one state university and one private university in Tbilisi, Georgia, in 2022-2023. The research engaged 23 university professors specialising in foreign languages and involved 203 Georgian and international students studying at various programs and language proficiency groups. The study's principal objective was to scrutinise the impact of employing L1 (native language) and L2 (second language) on acquiring a target foreign language.For Georgian students, English functioned as the target foreign language. Conversely, for international students, English served as the medium of instruction for learning Georgian as a foreign language. Beyond investigating the influences of language usage, the study sought to uncover prevalent patterns in using L1/L2 as instructional mediums. The primary objective of this research study is to examine the impact of using L1 (native language) and L2 (second language) on the acquisition of a target foreign language. Specifically, it aims to determine how L1 and L2 influence language learning outcomes and proficiency levels. The research aims to show the effectiveness of employing either L1 or L2 as an instructional medium in language education. Additionally, the study seeks to identify any patterns or variations in the use of L1 and L2 based on different language proficiency groups and language learning contexts.
A Advancing Higher Vocational English Reading Instruction: The Development Protocol of the Intercultural Awareness Experiential Teaching (IAET) Model
Authors: Chui Runyuan , Mohanmmed Lubna Ali
Published: March 2024

Higher vocational English education places significant emphasis on intercultural understanding. However, there is a notable lack of research on the reliability and validity of blended intercultural awareness teaching methodologies in higher vocational English reading education in Henan, China. This project addresses this gap by building an Intercultural Awareness Experiential Teaching (IAET) model. A pilot study conducted in a higher vocational college in Henan province, China, evaluates the efficacy of the IAET model. Using a model based on the ADDIE (Analyze, Design, Develop, Implement, and Evaluate) instructional design, the findings affirm that the proposed IAET teaching model demonstrates validity and reliability for higher vocational English instruction. The IAET model emerges as a valuable tool, assisting English teachers in enhancing students' competence in English reading, thereby addressing the existing research gap. The IAET model stands as a catalyst, empowering English teachers to enhance students' competence in English reading.
Exploring User Attitudes Toward Online Behavioral Advertising: Insights into Trust, Transparency and Privacy
Authors: Hasrama Erjonilda , Myftaraj Ervin , Trebicka Brunela
Published: March 2024

This study explores the dynamic relationship between user acceptance and Online Behavioral Advertising (OBA). It aims to unravel how trust, transparency, and privacy concerns shape user attitudes and behaviors in the realm of personalized advertising. Employing a mixed-methods approach, the research integrates quantitative data from online surveys with qualitative insights from semi-structured interviews. The findings reveal that trust in advertisers and perceived transparency play important roles in influencing user acceptance of OBA. Interestingly, while privacy concerns negatively impact trust, they paradoxically enhance perceptions of OBA's effectiveness. The study further explores the nuanced interaction between transparency and trust, indicating that their combined effect differs from their individual influences. These insights are vital for advertisers and policymakers, underscoring the need for strategies that prioritize user-centric values like transparency and trust while addressing privacy concerns. The research contributes to the broader discourse in digital marketing, offering guidelines for ethical and effective personalized advertising practices.

 

Received: 1 December 2023 / Accepted: 15 February 2024 / Published: 5 March 2024
Anglicisms Used in the Law on Higher Education in Kosovo (2011): Contrastive Analysis with the Law on Higher Education in Kosovo (1974)
Authors: Mehdiu Festime , Rugova Bardh
Published: March 2024

English is one of the most widely used and influential languages worldwide. In Albanian, its influence is present in the entire lexis and almost all domains and styles of use, and anglicisms, defined as words borrowed from English, are frequent in contemporary Albanian. Today, it seems as if any obstacles to the penetration of foreign words have been removed, and the Albanian Law on Higher Education in Kosovo (2011) is not an exception. The main purpose of this paper is to research the use of anglicisms in the field of higher education in Kosovo with a special emphasis on the contrast between this law and the Law on Higher Education in Kosovo (1974), the first such law in Kosova. This study, the first of the 1974 Law, demonstrates the impact that English has had on the Albanian legal language since 1974, as many Albanian words have been displaced by anglicisms in the period since. To this end, we present an overview of all the anglicisms in the 2011 Law, focusing on the overall number of anglicisms used, their classification by word class, examples of morphological and phonological adaption, and a contrastive analysis with the language used in the Law on HE (1974). Specifically, we look at the Albanian words in the Law of 1974 that were later substituted with anglicisms and these anglicisms’ frequency of use. 

 

Received: 17 January 2024 / Accepted: 25 February 2024 / Published: 5 March 2024
How ChatGPT Will Shape the Teaching Learning Landscape in Future?
Authors: AlAli Rommel , Wardat Yousef
Published: March 2024

ChatGPT quickly garnered over a million users within a week of its public launch on November 30, 2022, astounded the globe with its remarkable powers in managing exceedingly complex activities. The notable proficiency of ChatGPT in executing complex educational assignments has evoked a range of sentiments among educators, signaling a potential transformation in established educational practices. This exploratory inquiry consolidates recent scholarly works to discuss the potential benefits and downsides of ChatGPT in terms of increasing teaching and learning. Among the benefits are the facilitation of personalized and interactive learning and the generation of prompts for formative assessments, providing continuous feedback for instructional improvement. Conversely, the study underscores inherent limitations in ChatGPT, including the potential for generating inaccurate information, biases stemming from data training that might perpetuate existing prejudices, and concerns related to privacy. The research concludes with recommendations for optimizing the use of ChatGPT in educational contexts. Collaboration among policymakers, researchers, educators, and technology experts is encouraged to initiate dialogues on the safe and constructive utilization of these evolving generative AI tools to enhance education and support student learning.

 

Received: 1 January 2024 / Accepted: 1 March 2024 / Published: 5 March 2024
Accessing the TikTok Influencer Marketing on Consumer Behavior: An Econometric Examination
Authors: Tartaraj Azeta , Avdyli Drita , Trebicka Brunela
Published: March 2024

Background: This research aims to access the effect of TikTok influencer marketing on consumer behavior using econometric models. TikTok has emerged as a popular social media platform, with influencers playing a crucial role in molding consumer perspectives and purchasing decisions. However, there is a need to empirically understand the effectiveness of TikTok influencer collaborations in driving brand awareness, purchase intentions, and actual purchasing behavior. Methods: Data for this study is gathered through a survey that is conducted to TikTok users, capturing variables such as exposure to influencer collaborations, engagement with influencer content, brand recall, and trust in TikTok influencers. Demographic information (gender, age, income, education) are also collected. Econometric models, including regression and correlation analysis, are applied to examine the gathered data, and assess the relationship between TikTok influencer marketing and consumer behavior outcomes (brand awareness, purchase intentions, and actual purchasing behavior). Results: The outcomes of the econometric analysis offer valuable information into the influence of TikTok influencer marketing on consumer behavior. The research illuminates the efficacy of influencer collaborations in driving brand awareness among consumers. It also unveil the influence of TikTok influencer promotions on the inclinations of consumers to buy products or services. The findings will contribute to understanding the extent to which TikTok influencer marketing affects actual purchasing behavior. Contribution: This research addresses a research gap by investigating the influence of TikTok influencer collaborations on consumer behavior. Through an econometric analysis, it provides quantitative insights into the relationship between TikTok influencer marketing and consumer outcomes. The findings inform marketers and brands about evaluating the efficiency of TikTok influencer campaigns, aiding in the development of impactful marketing strategies. This research enhances our insights into the function of TikTok influencer marketing in molding consumer behavior and contributes to the field of social media marketing.

 

Received: 22 October 2023 / Accepted: 28 February 2024 / Published: 5 March 2024
Anomaly Detection in Heterogeneous Data Using Graph Convolutional Networks
Authors: - Satnam Singh , - Shubham Kumar , - Ashish Sharma , - Shivam , - Aarti
Published: March 2024

Closed-circuit television (CCTV) surveillance systems are ubiquitous tools for ensuring public and private safety. However, manual monitoring of surveillance footage is arduous and time-consuming, often resulting in delayed identification and response to potential threats. In this paper, we present a novel real-time threat detection system tailored for CCTV surveillance, employing cutting-edge deep learning methodologies, particularly graph convolutional networks (GCNs), to detect and classify high-movement levels within video frames. By treating videos as segments and delineating between anomalous (potentially threatening) and normal (safe) segments, our system facilitates continuous real-time monitoring of surveillance footage, enabling the timely identification of potential threats such as abuse, burglaries, explosions, shootings, fighting, shoplifting, road accidents, arson, robbery, stealing, assault, and vandalism. To assess the efficacy of our system, we conducted extensive experiments on a large-scale dataset comprising CCTV footage, yielding promising results. Additionally, we introduce a novel, comprehensive dataset comprising 128 hours of real-world surveillance videos, encompassing various anomalies and normal activities. This dataset serves dual purposes: general anomaly detection, and the recognition of specific anomalous activities. Our experimental findings demonstrate the superior performance of our method in anomaly detection compared to state-of-the-art approaches. Furthermore, we provide an analysis of several recent deep learning baselines for anomalous activity recognition, revealing the challenging nature of our dataset and the potential it holds for future research endeavors. Through the integration of advanced deep learning techniques and comprehensive dataset creation, our proposed system stands to significantly enhance the efficiency and effectiveness of CCTV surveillance, facilitating faster response times and bolstering security for individuals in diverse environments.
A Study on Indigo Airlines in India – Managing Mergers with Others
Authors: - SUPRIYA RAI , - Shreya R , - Vidhisha A Jain , - Althaf M Hashim , - Priyanshu Prasad , - Ayush R Jain , - Sarthak Sachdev
Published: March 2024

This study delves into the dynamics of mergers within the context of Indigo Airlines, a prominent player in the Indian aviation industry. In recent years, Indigo Airlines has been actively involved in strategic mergers aimed at expanding its market share and enhancing operational efficiency. Through an analysis of primary and secondary data sources, this research investigates the strategies employed by Indigo Airlines to manage mergers with other entities. The study explores the motivations driving Indigo Airlines towards mergers, examining factors such as market expansion, fleet enhancement, route optimization, and competitive positioning. Additionally, it scrutinizes the challenges inherent in merging with other airlines, including regulatory hurdles, cultural integration, operational harmonization, and stakeholder management. Furthermore, the research evaluates the impact of mergers on Indigo Airlines’ financial performance, customer satisfaction, and market competitiveness.
India’s MSME Sector : A Comprehensive Review of Challenges and Opportunities
Authors: - Anu Kumari
Published: March 2024

The primary goal of this study is to present the status of Indian MSME and analyze its challenges and opportunities, and provide solution regarding it. In order to do this, data were collected from secondary sources and analyze the growth in output, employment, investment, and number of registered units. Data presented in terms of table, pie-chart. Despite this, financial, marketing, technical, infrastructure, human resources and external constraints continue to be the main factors affecting the performance of MSME in India. Given this, we recommend that government and non-governmental organization should regularly organize seminars, awareness campaigns, marketing campaigns and other initiative that are examined in studies, among other things.
Relationship Between Social Media Usage and Perceived Stress among Young Adults
Authors: - ESHIKA JAISWAL , - LOKESH .L
Published: March 2024

This study looks into the “Relationship between social media usage and perceived stress among young adults.” Social media has become an integral part of the lives of young adults, with a significant impact on their daily interactions and social connections. While social media platforms offer numerous benefits, including communication, information sharing, and entertainment, excessive use has been linked to various negative consequences, including increased perceived stress. This study explores the relationship between social media usage and perceived stress among young adults Using the Perceived Stress Scale (1983), Social Media Usage Scale (2022), data were collected from 206 participants (woman=34, male= 172) aged between 18 to 25years, The findings suggest a no significant correlation between’ perceived stress & social media usage among young adults
The Unexplored Historical Sites of Mayang, Morigaon, Assam
Authors: - Angshuman Borah
Published: March 2024

Mayang is very rich in its historical heritage and traditions, and with the proper spotlight, it can emerge from its tag as a land of “Black magic”, viewed by the people as a land of mysticism, and firmly establish itself as a place rich of historical heritage. The various governmental institutions, organisations and NGOs should play a key role in promoting the rich historical heritage of Mayang, so that it can emerge as an important historical site in Asssam. Moreover, the natural beauty of the region, the presence of the Pobitora Wildlife Sanctuary, and the river dolphin population in the Brahmaputra nearby lends further to the tourism potential of the region. All these factors together make Mayang an important tourist destination of the region, which with proper development can make it the future tourism hotspot filled with cultural, historical and natural tourism sites.
Different Approaches to Manage Stress
Authors: - Dr. Ujjwal
Published: March 2024

Stress is mental pressure which can be physical, emotional, social, etc. Stress means that you are not equipped to conduct the activity that you have taken up. During stress, external and internal activity of the human body is affected. It can be positive and negative. Positive stress is beneficial while negative stress causes dysfunction of various systems. Nowadays, stress is more common among children and young age groups. A lot of causes of stress are known and some are unknown. By understanding the causes of stress, we can cope up with stress and can live a good life. Stress triggers or aggravates many diseases and causes more complicated issues. During stress, a lot of changes occur in the human body like hormones, enzymes, muscle action, nerve response, etc. The aim of this paper is to manage stress using different approaches.
Personalize QA System with Contextual Memory using GooglePalm
Authors: - Mudavath Hanmanthu , - Priyanshu Kumar , - Raj Priyanshu , - Vanga Hareesh Reddy , - S.J. Shruthi Rani Yadav
Published: March 2024

Personalized Q&A System with Contextual memory using GooglePalm, LangChain in Ed-Tech Industry aims to build a CQA(Conversational Question Answer) system which is a interactive search systems that effectively serve information by interacting with users. Despite its effectiveness, challenges exist as human annotation is time consuming, inconsistent, and not scalable. To address this issue and investigate the applicability of large language models in conversational question-answering (CQA) simulation, we propose a simulation framework that employs Langchain, Google Palm LLMs. Here we will add a csv file which consists of frequently asked questions. Furthermore, we conduct extensive analyses to thoroughly examine the LLM performance by benchmarking state-of-the-art reading comprehension models on datasets. Our results reveal that the Service Provider LLM generates lengthier answers that tend to be more accurate and complete. This is an end to end LLM project based on Google Palm and Langchain. We are building a Q&A system for an ed-learning company. In particular, noting that it takes time for the user to speak, threading related to database searches is performed while the user is speaking.
Fighting Classroom Hunger : Analysis of Mid-day Meal Scheme of Odisha
Authors: - Ciplisa Dash , - Lucy Dash , - Lipsa dash
Published: March 2024

India State Hunger Index (ISHI) reported that, “India is home to the world’s largest food insecure population, with more than 200 million people who are hungry.” Adding to this, the report urged that, the country’s poor performance is driven by its high levels of child under-nutrition and poor calorie count.
Education plays a vital role in the development of human potential. State Governments are spending considerable portion of their resources to provide educational facilities all over the country. In spite of these efforts, the goal of cent percent universalization of elementary education appears to be far and elusive due to inherent socio-economic factors present in the society. Free and compulsory education up to the age of 14 years is the constitutional commitment and it is estimated that primary school children (6-14 years) form about 20% of the total population. Poor school enrolment and high school dropout rate are attributed to the poor nutritional status of the children compounded by poor socio-economic condition, child labour and lack of motivation. The researchers have used empirical research to find the real gap in the system.
Negative Particles of Verbal Tense in Bodo
Authors: - Derhashat Goyary , - Dr. Bhoumik Chandra Baro
Published: March 2024

Bodo is one of the most developing languages in North-East India. It is mostly speak in Assam. It is a branch language of Tibeto-Burman sub family of the Sino-Tibetan language family. As the language it has many special linguistics features. Among these feature the Negation is one. Every languages have this feature, but not similar the used of particles and words structures. The Bodo has three negative particles, i.e. one prefix /da-/ and two prefix- /-a/ and /- ɰi/. These negative particles are formed in differences with verbal tense when change from affirmative to negative.
In this study, there will be used the descriptive method. The data will be based on primary and secondary. The aim of the study is to documented and keep published the negative particles of verbal tense in Bodo.
Evaluation of Thoracic Trauma Severity Score (TTSS) in Assessing and Predicting Severity of Chest Trauma
Authors: - Akhil Babu , - Sreejith R Nair , - Manoj MT
Published: March 2024

Introduction:
Chest trauma, which is frequently caused by road traffic accidents (RTAs), is a major public health concern worldwide. The Thoracic Trauma Severity Score (TTSS) provides a standardized method for assessing the severity of chest injuries, which aids in treatment decisions and outcome prediction.

Material and Methods:
This observational study aimed to determine the effectiveness of the TTSS in predicting the outcomes of chest trauma patients. The study, which conducted from September 2019 to May 2021 at the Department of Emergency Medicine, Apollo BGS Hospital in Mysore, included 65 adult patients who presented with chest injuries. Data on demographics, injury types, clinical characteristics, and outcomes has been collected and analyzed.

Results:
The majority of patients (70.8%) were male, with a mean age of 46.1 years. Road traffic accidents accounted for 80% of injuries. Rib fractures (95.4%) and lung contusions (75.4%) were the most common thoracic injuries observed. Patients with higher TTSS had prolonged hospital and ICU stays and increased need for mechanical ventilation. Mortality rates increased with higher TTSS, with 6.2% overall mortality.

Conclusion:
The TTSS proved effective in predicting outcomes of chest trauma patients, with higher scores associated with poorer outcomes. The findings highlight the value of TTSS in guiding early assessment and management strategies for chest trauma, ultimately aiding in reducing morbidity and mortality.
Gulf Male Migration in Kerala: How do the Female Spouses Cope with It?
Authors: - SAI DEVI S
Published: March 2024

International male migration, where they have to leave their wives and families behind is becoming an increasingly visible trend in India in general and Kerala in particular. The scholars of international migration have produced a number of studies that research in detail about the economic implications on the household of these migrants. However, there have been a very limited number of studies that endeavored to look into the experiences of the wives of these migrants, especially within the context of India. This study attempts to bridge this gap by conducting a qualitative investigation on the effects of international migration of adult male members in the Thiruvananthapuram district of Kerala, specifically on their wives with the broader objective of unravelling the difficulties and concerns (if any) faced by these women in the physical absence of their husbands. In doing so, it also efforts to explore the continuity and changes in the discourse. Contextualized against the Indian landscape of patriarchy, the paper particularly intends to delineate the gendered experiences of these women especially with respect to the agency, autonomy, and decision making power exercised by them within familial settings. Further ahead, the research also aims to look into the nature of their relationship with their migrant spouses and the implications this has on their personal lives. Theoretically situated within the relational autonomy and intersectional frameworks of feminism, the study will base its findings on the data acquired qualitatively from the semi-structured interviews conducted with fifteen women from Thiruvananthapuram, whose husbands have migrated to Gulf countries for work.
भारत में खेल पत्रकारिता का विकास एवं वर्तमान स्वरूप : एक विश्लेषणात्मक अध्ययन
Authors: - SAWAI SINGH
Published: March 2024

खेल हमें शारीरिक और मानसिक रूप से तो मजबूत बनाते ही हैं। साथ ही यह राष्ट्र भाव जागृत करने में भी सहायक सिद्ध हुए हैं। खेल अब मैदान तक ही सीमित नहीं रहे हैं,बल्कि ये राष्ट्रीय गौरव का भी प्रतीक माने जाने लगे हैं। विभिन्न राष्ट्रीय और अंतरराष्ट्रीय प्रतियोगिताओं में पदक विजेता खिलाड़ियों को समाज में प्रसिद्धि और प्रतिष्ठा मिलती हैं। ठीक इसी प्रकार अंतरराष्ट्रीय स्तर पर खेलों में आगे रहने वाले देश खुशहाल और समृद्ध माने जाते हैं। खेलों की इसी लोकप्रियता के कारण खेल पत्रकारिता का भी विकसित स्वरूप हमारे सामने आया है। खेलों की विभिन्न बारीकियों को समझने व समझाने में खेल पत्रकारिता ने महत्वपूर्ण भूमिका का निर्वहन किया है। प्रस्तुत शोध में खेल पत्रकारिता के विभिन्न पड़ावों का अध्ययन करते हुए इसके विकास व वर्तमान स्वरूप का विश्लेषणकिया गया है।