bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH RELATIONSHIP MARKETING, SUASANA CAFÃ‰, INOVASI PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN
Authors: Susianti Rahma Putri , Arini Eti
Published: September 2022

Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing, Suasana CafÃ©, Inovasi Produk dan Lokasi Terhadap Loyalitas Pelanggan Berkunjung Pada Cafe Tik-Tok Panorama Kota Bengkulu. Alat analisis yang digunakan dalam penelitian ini adalahÂ  analisis kuantitatif (Uji Validitas dan Reliabilitas), analisis regresi berganda, uji asumsi klasik (Normalitas, multikolinearitas dan heterosdestisitas) uji t dan koefisien determinasi.Populasi dalam penelitian ini adalah semua pelanggan yang telah berkunjung ke cafÃ© tik-tok panorama kota Bengkulu. Dalam penelitian ini diambil 105 responden sebagai sampel. Penentuan sampel menggunakan teknik purposive sampling dengan kriteria respondennya ialah pelanggan yang pernah berkunjung ke cafÃ© tik-tok panorama kota Bengkulu minimal dua kali.Dari hasil analisis regresi berganda didapatkan persamaan regresi Y= 7,228 + 0,152 (X1)+ 0,190 (X2)+ 0,141 (X3)+ 0,248 (X4). Hal ini berarti bahwa variabel Relationship Marketing, Suasana CafÃ©,Inovasi Produk dan Lokasi berpengaruh posotif terhadap loyalitas pelanggan. Sedangkan dari hipotesis diperoleh nilai t hitung untuk Relationship Marketing (X1) sebesar 2.281 dengan tingkat signifikasi 0,025, dan untuk Suasana CafÃ© (X2) sebesar 2.977 dengan tingkat signifikasi 0,004, dan untukÂ  Inovasi Produk (X3)) sebesar 2.022 dengan tingkat signifikasi 0,046 dan untukÂ  Lokasi (X4) sebesar 4.269 dengan tingkat signifikasi 0,000. Dengan demikian berarti hasil dari analisis uji t menyatakan signifikan untuk semua variabel dan hipotesis diterima.. hasil analisis regresi berganda juga menunjukkan hasil koefisien determinasi sebesar 0,589 yang berarti variabel Relationship Marketing , Suasana CafÃ© , Inovasi Produk , dan Lokasi mempengaruhi loyalitas pelanggan berkunjung sebesar 58,9% sedangkan 41,1% dipengaruhi oleh variabel lain yang tidak diamati dalam penelitian ini.Â Â Kata kunci : Relationship Marketing,Suasana CafÃ©,Inovasi Produk,Lokasi ,loyalitas pelanggan
DAYA TARIK WISATA, PROMOSI ONLINE, DAN TRANSPORTASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN
Authors: Pratama Angga
Published: September 2022

Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Wisata,Promosi Online DanÂ Â  TransportasiÂ  Terhadap Keputusan Berkunjung Wisatawan Ke Danau Gedang Bengkulu Tengah.Alat analis yang digunakan dalam penelitian ini adalah analisis kuantitatif (uji validitas dan reliabilitas),analisis regresi berganda,uji asumsi klasik (normalitas multikolinearitas dan heteroskedastisitas),uji t dan koefisien determinasi.Populasi dalam penelitian ini adalah semua pengunjung atau wisatawan yang telah berkunjung ke Danau Gedang Bengkulu Tengah minimal dua kali.Dalam penelitian ini diambil 140 responden sebagai sampel.Penentuan sampel menggunakan tekhnik purposive sampling dengan criteria respondennya ialah pengunjung yang pernah berkunjung minimal dua kali ke Danau Gedang Bengkulu Tengah.Dari hasil analisis regresi bergandaÂ  didapatkan persamaan regresi Y= 1.949 + 0.296 (X1) + 0.218 (X2) + 0.347 (X3) .Hal ini berarti bahwa variabel daya tarik wisata,promosi online danÂ Â  transportasi berpengaruh positifÂ  Terhadap keputusan berkunjung wisatawan.Sedangkan dari hipotesis diperoleh nilai t hitungÂ  untuk daya tarik wisata(X1) sebesar 2.726 dengan tingkat signifikansi 0.007 ,untuk promosi online (X2) 2.374 dengan signifikansi 0.019 dan t hitung untuk variabel transportasi (X3) 5.714 dengan tingkat signifikansi 0.000.Dengan demikian berarti hasil dari analisis uji t menyatakan hasil signifikan untuk semua variabel dan hipotesis diterima.Hasil analisis regresi berganda juga menunjukkan hasil kofisien determinasi sebesar 0,689 yang berarti variabel daya tarik wisata,promosi online danÂ Â  transportasi mempengaruhi keputusan berkunjung wisatawan sebesar 68.9 % sedangkan 31.1 % dipengaruhi oleh variabel lain yang tidak diamati dalam penelitian ini.Â Kata kunci : Daya Tarik Wisata, Promosi Online, Transportasi, Keputusan Berkunjung Wisatawan
PENGARUH KUALITAS PELAYANAN, KUALITAS MAKANAN DAN HARGA TERHADAP KEPUASAN
Authors: Sofiah Herlina , Ekowati Sri
Published: September 2022

This study aims to determine the effect of service quality, food quality and price on customer satisfaction at Warung Nasi Uduk Didi Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Service Quality (X1), Food Quality (X2) and Price (X3). The object of this research is the customers of Warung Nasi Uduk Didi Bengkulu, amounting to 110 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.Â Â Â Â Â Â Â Â Â Â Â Â Â Â  There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that the variables of Service Quality (X1), Food Quality (X2) and Price (X3) have a partial or simultaneous effect on customer satisfaction at Warung Nasi Uduk Didi Bengkulu. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 3.707 + 0.304 (X_1) + 0.226 (X2) + 0.274 (X3).Â Keywords: Service Quality, Food Quality, Price and Customer Satisfaction.
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Selamat Group Kota Bengkulu)
Authors: Sumantri Lancha Durti , Bahrun Khairul
Published: September 2022

This study entitled the effect of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The formulation of the problem in this study is whether the influence of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The purpose of this study was to determine whether the influence of Compensation and Job Satisfaction on Employee Retention at PT. Bengkulu City Seamat Group. This research was conducted on employees of the Production Department of PT. Congratulations Bengkulu City Group. While the time of this research was conducted for 1 month, from January 20, 2021 to February 20, 2021. The population of this study were employees at PT. Selamat Group Kota Bengkulu, while the sample of this study were employees of the Production Department of PT. Congratulations Bengkulu City Group, amounting to 51 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions of Compensation (X1) and Job Satisfaction (X2) have an effect on Employee Retention (Y) with multiple linear regression results obtained by the following equation: Y = 10,534 + 0.877 (X_1) + 1.261 (X_2) As well as the coefficient of determination R2 = 0.690 or approximately (690%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y), namely = (53,386> 2,195) and (sig Î± = 0.000 <0.050), so it can be concluded that H_3 is accepted, meaning that the variable compensation (X_1) and job satisfaction (X_2) are simultaneously accepted. ) has a significant effect on Employee Retention (Y).Â Keywords: Compensation and Job Satisfaction Against Employee Retention.
PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH)
Authors: Setiawan Agef , Arini Eti
Published: September 2022

This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty
ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR
Authors: Witriani Anggun , Ekowati Sri
Published: September 2022

This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur RegencyyÂ  Keywords: business, development, promotion, catering, Yolanda.Â
PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI
Authors: Krisdayanti Hana , Arini Eti
Published: September 2022

This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study.Â Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â  Consumer Buying Interest.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Insentif Terhadap Kepuasan Kerja Karyawan
Authors: Febrian Enriko Febrian Enriko , Arianto Tezar
Published: September 2022

This study aims to determine the effect of work motivation, work discipline, incentives on job satisfaction of employees of PT Citra Mitra Sehati Bengkulu. This type of research uses a causal associative method with a quantitative approach with a total sample of 75 employees. Data collection techniques used are observation, interviews, questionnaires. The data analysis method used is multiple linear regression, coefficient of determination, f test and t test.Â Â Â Â Â Â Â Â Â Â Â  The results of this study indicate that from the results of data management, it can be concluded that all independent variables, namely Work Motivation (X1), Work Discipline (X2) and Incentives (X3) variables simultaneously or jointly have a positive and significant effect on the dependent variable, namely Job Satisfaction. Employee (Y) at PT. Mitra Sehati image from the regression equation test results obtained are as follows: Y= 2.210 + 0.977 X1 + 0.406 X2 + 0.251 XÂ Keywords : Work Motivation, Work Discipline, Incentives, Job Satisfaction
KEPUASAN KONSUMEN PADA RESTORAN ADEM RESTO KOTA BENGKULU
Authors: Upik Putril Hidayati , Ratnawili Ratnawili
Published: September 2022

This study aimed to determine the effect of service quality, facilities,Â  prices toward customersâ€™ satisfaction of Adem Resto Restaurant in Bengkulu City. This study used qualitative research method. The total sample of this research was 90 customers of Adem Resto Restauran in Bengkulu City that taken by using accindental sampling technique. The data was collected by using observation and questionnaire. The data was analyzed by using multiple regression analysis and coefficients of determination. The results of the research show that the regression equation analysis is Y= 0.761 + 0.335 (X1) + 1.237 (X2) + 0.683 (X3) The value (constant) of 0.761 means that if the variables of Service Quality (X1), Facilities (X2) and Price (X3), equal to zero, the variable satisfaction of the congregation (Y) will remain at 0.761. The regression coefficient of Service Quality (X1) of 0.335. It states that every one unit increase in the value of the Service Quality variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.335 assuming that the Facility (X2) and Price (X3) variables are considered constant or = 0. The Facility regression coefficient (X2) of 1,237 states that every one unit increase in the value of the Facility variable can increase the value of the pilgrim satisfaction variable (Y) by 1.237, assuming that the variables of Service Quality (X1) and Price (X3) are considered constant or = 0. Price regression coefficient (X3) of -0.683 states that every one unit decrease in the value of the Price variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.683, assuming that the variables of Service Quality (X1) and Facilities (X2) are considered constant or = 0.
PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA
Authors: Anggila Dwi Junita , Subandrio Subandrio
Published: September 2022

This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(Î±/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(Î±/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(Î±/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens.Â Keywords: Â Â Â Â Â  Price, Trust, Advertising and Purchasing Decision. Consumers.
PENGARUH KEDEKATAN EMOSIONAL DAN KOMUNIKASI PEMASARAN TERHADAP LOYALITAS KONSUMEN MINIMARKET NAMORA KOTA BENGKULU
Authors: Yunita Melda , Kontesa Lia
Published: September 2022

This study aims 1). The effect of emotional closeness on consumer loyalty of Namora minimarket Bengkulu City, 2). The effect of marketing communication on consumer loyalty of Namora Bengkulu City minimarkets, 3). The influence of emotional closeness and marketing communication on consumer loyalty of Namora Bengkulu City minimarket. This study used a descriptive quantitative reseach method. The population of this study were all of customers of Namora minimarket in Bengkulu City. The sampel was 100 customers that taken by using accidental sampling tecnique. The data was processed by using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the emotional closeness variable has a significant effect on the consumer’ loyalty variable, H1 is accepted and marketing communication has a significant effect on the consumer loyalty variable, H2 is accepted. Meanwhile, the f test of emotional closeness (X1) and marketing communication (X2) has a significant influence on consumer’ loyalty (Y) of Namora Minimarket in Bengkulu City, so that H3 is accepted. The overall significant level is (sig = 0.000 < 0.05) with a regression equation Y = 0.650 + 0.734 (X1) + 0.345 (X2), and the coefficient of determination (R2) R Square value is 0.761. The coefficient of determination means that together emotional closeness and marketing communication make a big contribution in consumer’ loyalty of Namora Minimarket in Bengkulu City. The most dominant factor with the largest regression coefficient value is the emotional closeness variable (X1) with a value of 0.734.

 

Keywords : Emotional Closeness, Marketing Communication, Consumer Loyalty
PENGARUH KUALITAS LAYANAN DAN KEPERCAAN TERHADAP KEPUASAN PELANGGAN TERHADAP MITRA GRAB CABANG KOTA BENGKULU
Authors: Arisca Saputra Deky
Published: September 2022

This study was conducted to know the effect of service quality and trust on customer satisfaction toMitra Grab in Bengkulu City either partially or simultaneously. There are several factors discussed in this study, namely Service Quality (X1), and Trust (X2)on Mitra Grab in Bengkulu City (Y). The object of this research is 96 customers ofMitra Grab Bengkulu City. In this study the researcher used data collection methods by means of observation, interviews and questionnaires.

               With the methods using multiple linear regression analysis, it was obtained the results of the regression equation analysis: Y = 9.388 + 0.372 () + 0.301 (X2), and the results of hypothesis testing show that the quality of service resulted the value of t-count> t-table (7.756>1.98580) and (sig < = 0,000 < 0,050), and Trust shows the value of t-count> t-table (3.538>1.98580) and (sig < = 0,001 < 0,050). It can be concluded that Service Quality and Trust have a positive and significant effect oncustomer satisfaction.

 

Keywords: Quality of Service, Trust and Customers.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PERAWAT HONORER PADA RUMAH SAKIT UMUM DAERAH REJANG LEBONG
Authors: Dioba Sanjaya Muhammad , Ade Fitri Marliza
Published: September 2022

This study aims to determine the effect of compensation and motivation on the performance of honorary nurses at the Rejang Lebong Regional General Hospital. This type of research uses quantitative methods, the object of this research is the Honorary Nurse at the Rejang Lebong Regional General Hospital with the sampling method, namely the total sampling technique. The number of respondents in this study were 77 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test.

The results of this study can be concluded that the compensation variable has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, motivation has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, and compensation and motivation have a simultaneous significant effect on Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital.

Keywords: Compensation, Motivation, Nurse Performance
PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA
Authors: Syafira Hana , Yulinda Ade Tiara Yulinda
Published: September 2022

Abstract

This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means Ha is accepted and H0 is rejected, that the Green marketing variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa .2) The tSig value for the Lifestyle variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the Lifestyle variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa. 3) The hypothesis test above can be seen for the Green marketing variable (X1), and Lifestyle (X2) Fsig value = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on purchasing decisions (Y) on Yamaha Panca Motor Pagar Dewa.

 

Keywords: Green Marketing, Lifestyle, Decision,
PENGARUH LINGKUNGAN KERJA, TIPE KEPRIBADIAN, DAN GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWANPT. SANDABI INDAH LESTARI BENGKULU UTARA
Authors: Fikuria Vika , Sismanto Adi
Published: September 2022

This study aims to determine the effect of the work environment, personality type and leadership style on employee loyalty at PT. Sandabi Indah Lestari. This type of research is a type of quantitative research, the object of this research is all permanent employees in the factory office area of ​​PT Sandabi Indah Lestari. Sampling method using total sampling technique. The number of respondents in this study were 126 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and F-test.
The results of this study can be concluded that the work environment variable has a positive effect on employee work loyalty, personality type has a positive effect on employee work loyalty, and leadership style has a positive effect on employee work loyalty.
Keywords: work environment, personality type and leadership style on employee loyalty
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. PRIORITAS CABANG BENGKULU
Authors: Bustami Taufik , Heryanto Jiki
Published: September 2022

The role of human resources becomes increasingly important when associated with global developments full of competition among organizations. One of the ways that organizations do in facing competition is by empowering and exploring all the potential of its human resources to the fullest. This study aims to determine the effect of Organizational Citizenship Behavior and promotion on employee performance at PT. Priority Bengkulu Branch.
The type of research used in this research is quantitative research with a descriptive approach. The sample in this study 46 employees at PT. Priority Bengkulu Branch. Data collection by using a questionnaire. The analysis technique used is multiple linear regression analysis, coefficient of determination and hypothesis testing.
The results showed a positive regression direction with the equation Y = 5.820 + 0.546 (X_1) + 0.324 (X2), meaning that if Organizational Citizenship Behavior and promotions increase, the performance of employees at PT. The priority of the Bengkulu Branch will also increase. The coefficient of determination is 0.717 (meaning that the variable Organizational citizenship behavior (X_1) and job promotion (X2) on the Performance variable contributes 0.717 or 71.7% while the remaining 28.3% is influenced by other variables that are not included in this research model. The results of hypothesis testing for the t-test can be seen that X1 (Organizational citizenship behavior) shows a significance value of 0.000 <0.05, meaning that there is a significant influence of Organizational citizenship behavior on employee performance at PT Prioritas Bengkulu Branch X2 (position promotion) shows a significance value of 0.025 < 0.05, meaning that there is a significant influence of job promotion on employee performance at Prioritas Bengkulu Branch Employees. Simultaneous hypothesis testing shows Organizational citizenship behavior (X_1) and job promotion (X2) together positive effect on the performance (Y) of employees to employees of PT. Priority for Bengkulu Branch because the significant value is 0.000 < 0.05.
Keywords: Service Quality, Price, Product Quality, Consumer Satisfaction
PERILAKU BERWIRAUSAHA PENDUDUK MISKIN DALAM MELANGSUNGKAN KEHIDUPANNYA
Authors: Bahrin Bahrin , Duharman Duharman , Irma Suryani Ade
Published: September 2022

This study aims to: (1) know the characteristics of poor households in Talang Kabu Village, Ilir Talo District, Seluma Regency, (2) know the level of fulfillment of basic needs, and (3) know the entrepreneurial behavior of the poor in Talang Kabu Village, Ilir Talo Kaupaten Seluma District. This research is designed as a qualitative descriptive research. The research location is in Talang Kabu Village, Ilir Talo District, Seluma Regency. Village selection is carried out on a Purposive basis, while the selection of samples of poor families is carried out randomly. Data collection using questionnaires, observations and in-depth interviews. Data analysis is carried out in a qualitative descriptive manner. Based on the results of research and discussion, it can be concluded that several things are as follows: (1) The characteristics of poor households in Talang Kabu Village are seen in terms of the age of the head of the family, generally between 40-50 years old,, the level of education is mostly finished elementary school, the average per capita income level per month is IDR 120,000,-, the number of family dependents of 5 or more as much as 60.00%, the number of family members who work is mostly only 2 people with a percentage of 72.73%.; (2) The level of meeting the basic needs of the household, the fulfillment of food needs are included in the sufficient category, the need for clothing as much as 93.73% do not have a change of clothes, and as many as 89.09% can only buy new clothes 1 time a year, the fulfillment of board needs is mostly feasible and already has their own house, if most of them are sick (96.36 %) seek treatment at the Puskesmas; and the fulfillment of the need for clean water as a whole falls into the category of sufficient.; (3) The entrepreneurial behavior of the poor in Talang Kabu Village generally they have made various efforts to fulfill their lives which include: rice fields with a percentage of 36.36%, oil palm plantations 12.73%, rubber plantations 34.55%, carpentry 5.45%, farm workers 60.00%, trade 34.55%, confidence level in carrying out business 76.36%, happy in carrying out business 72.72%, courage in taking risks 40%, entrepreneurship influenced by the environment 47.27%, and the importance of honesty in trying 90.91%.

Keywords: Poverty, behavior, entrepreneurship
Pembinaan Karakter Santri melalui Latihan Pidato (Muhadhoroh) di Pondok Pesantren Modern Darussalam Bekasi
Authors: Jundullah Muhammad , Nur Tajuddin , Herdiana Yayat
Published: September 2022

This study aims to determine the efforts of educators in the process of fostering the character of students through speech training activities at the modern Darussalam Islamic boarding school. how the values of commendable characters affect the students and find out the various kinds of characters that develop and are formed in speech practice activities. The type of research used is qualitative, with the research subjects being teachers and students of the Darussalam Islamic boarding school, Bekasi. Data collection techniques in this study were observation, interviews and documentation. Data analysis uses data collection, data reduction, data presentation and drawing conclusions. The results of this study can show that speech training activities are able to provide optimal character development to students with discipline, responsibility, courage and ukhuwah Islamiyah. The values ​​that are internalized in this character building effort are religious values, independence, responsibility, discipline, self-confidence and respect for achievement. Efforts to build character through speech exercises are able to have a very good and positive impact on the personality of students and are welcomed by parents in seeking the best education for their children.
Nilai-Nilai Pendidikan Islam dalam Tradisi Turun Mandi di Kelurahan Tanah Garam Kota Solok
Authors: Khatimah Husnul , Rivauzi Ahmad
Published: September 2022

This research was carried out with the aim of knowing the history, process and values of Islamic education contained in the tradition of descending baths in Tanah Garam Village, Solok City.This type of research is qualitative using an ethnographic approach. Sources of data in this study are informants who come from religious leaders, traditional leaders, community leaders and the community of Tanah Garam Village, Solok City. Data collection techniques in this study through observation, interviews and documentation.From the results of the study, it can be concluded that the descending bathing tradition was carried out after the entry of Islam to Minangkabau. The implementation of the tradition of taking a bath as a form of obedience to Allah's command, namely aqikah. The series of descending bathing traditions begins with the procession of the mother bako, bathing the baby, stepping over the fire, smoking the baby and praying together. While the values of Islamic education contained in the descending bath tradition are the value of gratitude, the value of friendship, the value of mutual cooperation, the value of alms, the value of honoring guests, the value of caring, and the value of worship.
Tradisi Tingkeban dalam Perspektif Pendidikan Islam di Nagari Persiapan Limau Puruik Kecamatan Kinali
Authors: Jannah Miftahul , Rivauzi Ahmad
Published: September 2022

This study aims to determine the values ​​of Islamic education in the tingkeban tradition in the Javanese tribal community in Nagari Preparation Limau Puruik, Kinali District, West Pasaman Regency. This research uses a qualitative approach with ethnographic methods. Researchers collect primary data from observations, interviews and secondary data from literature review. The sample in this study used a non-probability sampling technique with purposive nature with six informants. In this study, the author uses the technique of triagulation of source data. Data analysis techniques using data reduction, data presentation, and drawing conclusions. Data collection techniques using documentation, interviews, and observations. The results of this study are to determine the series of implementation of the tingkeban tradition and to find out that there has been a process of Islamization of the tingkeban tradition in Nagari Limau Puruik Preparation, the implementation of the tingkeban tradition has been flavored with Islamic values ​​consisting of aqidah, worship and moral values.
Pengaruh Family Quality Time terhadap Akhlak Siswa di SMPIT Al-Istiqomah Global School Karawang
Authors: Ayuningsih Indah Fasikha , Akil Akil , Abidin Jaenal
Published: September 2022

Parents have a great responsibility in guiding, directing and being responsible for creating a religious family environment. Therefore, the role of parents is very decisive in the formation of pious children. This study aims to determine the effect of family quality time on the morals of students at SMPIT Al-Istiqomah Global School Karawang. The population in this study were students of SMPIT Al-Istiqomah Global School Karawang. The sampling technique of this study used a random sampling technique consisting of 45 samples. The results of the descriptive analysis of the family quality time variable have a value interval of 63-75 for 35 students, with a percentage of 77.60% in the very good category. While the results of the descriptive analysis of the moral variable there is an interval of 66-76 values in 23 students, with a percentage of 51.10% in the very good category. The results of the t-test showed that tcount > ttable (7.895 > 2.016) then Ho was rejected statistically significant, from the t-test results the significance value was less than 0.05 (0.000 < 0.005) meaning that there was a close influence between family quality time on student morale. at SMPIT Al-Istiqomah Global School Karawang.
Penerapan Ekstrakurikuler Qasidah Rebana dalam Penanaman Nilai Religius pada Siswa di SDN Palumbonsari 1 Karawang Timur
Authors: Ramadhan Muhammad Rio Gilang , Akil Akil , Abidin Jaenal
Published: September 2022

There are several ways to form religious values, including through intracurricular and extracurricular activities. In intracurricular activities, namely the cultivation of integrated religious values ​​in Islamic religious education subjects, and through extracurricular activities, one of which is participating in qasidah tambourine extracurricular activities as a form of instilling religious values, developing Islamic cultural arts, in response to the demands of the needs of students, shaping them. which is lacking, enriches the learning environment and provides stimulation for them to be more creative and of course provide learning that has been carried out in the classroom (intracurricular). The general objectives of this study were to 1) find out the application of qasidah tambourine extracurricular in inculcating religious values, 2) find out the results achieved by students in implementing qasidah tambourine extracurricular in inculcating religious values, and 3) find out the inhibiting factors in the application of qasidah tambourine extracurricular in inculcating religious values. to students at SDN Palumbonsari 1 East Karawang. The research method that the researcher uses is descriptive qualitative method, which deals with non-numerical data, collecting and analyzing narrative data. By using data collection techniques of observation, interviews, and documentation. While the data analysis researchers data reduction, data presentation, and drawing conclusions / verification. The results achieved from this research are 1) Application of qasidah tambourine extracurricular which is usually carried out once a week with an allocation of time for 3 hours of learning using training tools in the form of syllabus and assessment. In addition to the training tools, they also use a demonstration method. 2) students who take part in the qasidah tambourine extracurricular have Religious Values ​​including; have good morals, pray in congregation on time, be disciplined in prayer, and love to pray. qasidah tambourine extracurricular. 3) the inhibiting factor that affects it is in terms of time because the extracurricular implementation is only carried out once a week and some students clash with the Diniyah Takmiliyah Awaliyah (DTA) schedule, then in terms of the inadequate place in the implementation.
Praktik Toleransi Antar Umat Beragama Perspektif Pendidikan Islam pada Masyarakat Mahakarya Kampung I dan II, Kecamatan Luhak Nan Duo
Authors: Rahayu Sri , Kosasih Ahmad
Published: September 2022

This study aims to find out how the practice of tolerance, the contribution of Islamic education and the obstacles faced in the life of tolerance between religious communities in Mahakarya Kampung I and II, Luhak Nan Duo District, West Pasaman Regency. This study uses a qualitative method with the type of research that is phenomenology. Data collection techniques used are observation, interviews and documentation. The results of this study indicate that the practice of tolerance is running well and in accordance with the boundaries, namely in the field of muamalah. The contribution of Islamic education in maintaining tolerance is by instilling an attitude of respect, acceptance, and acknowledgment that there is religious diversity in Mahakarya Kampung I and II through formal Islamic education in the school environment, non-formal Islamic education in the community such as MDA and informal education, namely education from family. The obstacles faced in tolerance in the Masterpieces of Kampung I and II are not too obvious, because the tolerance in the village is so good that it was named the Village of Awareness of Harmony in 2021.
Peran Guru Pendidikan Agama Islam dalam Membentuk Kepribadian Siswa di MTs Nurul Ikhlas Bekasi
Authors: Salsabila Salsabila , Sitika Achmad Junaedi , Fauziah Debibik Nabilatul
Published: September 2022

Personality is the overall attitude, expression, feeling, characteristic, and behavior of a person. The attitude, feeling, expression and temperament will manifest in a person's actions when faced with certain situations. Instilling good habits as early as possible is very important for students as well as personality that determines whether students will become good students or vice versa. Teachers are people who have a very important role in schools, especially Islamic Religious Education teachers who are educators who are responsible for shaping students' personalities. This study aims to determine the role of Islamic religious education teachers in shaping the personality of students in MTs. Nurul Ikhlas. The method used is a qualitative research method that has natural characteristics with data sources from observation, documentation and interviews. The results of this study indicate that there are 3 roles of Islamic religious education teachers in shaping the personality of students in MTs. Nurul Ikhlas, namely the teacher as a guide, the teacher as a role model and the teacher as the giver of punishment and rewards, these three roles are quite influential in shaping the personality of students in MTs. Nurul Ikhlas. The supporting and inhibiting factors in shaping the personality of students in MTs. Nurul Ikhlas is one of them getting support from school principals and foundations. While the inhibiting factors are the lack of concentration of students while studying so that students do not understand what material is conveyed by the teacher and the lack of support from students' parents because students are not allowed to bring cellphones or other communication tools to school.
Perencanaan Pembinaan Kedisiplinan Berpakaian Peserta Didik di SMP Negeri 7 Pariaman
Authors: Fitriani Rike , Muliati Indah
Published: September 2022

This study aims to determine how the planning of student dress discipline development at SMP Negeri 7 Pariaman. This study uses a qualitative method. The subjects of this study consisted of the principal, deputy head of student affairs, homeroom teachers, counseling guidance teachers and students. Data collection instruments used in the form of observation, interviews, and documentation. The results show that the planning for developing student dress discipline at SMP Negeri 7 Pariaman found three things that must be done, including: by socializing the importance of dress discipline, increasing coordination between school principals and educators and collaborating with parents of students
Upaya Guru Akidah Akhlak dalam Pembinaan Akhlak Siswa di MTs Al-Fathimiyah Karawang
Authors: Nariswari Inez Auliana , Nur Tajuddin , Herdiana Yayat
Published: September 2022

Morals are the main foundation in the formation of a complete human person. In human life, morality occupies an important place, as individuals, communities and nations. In the family environment, parents have a very important role in personality development and forming morals, especially for children, in the social environment the community also has a role in personality development and moral formation, then in the school environment, teachers have the task of fostering and shaping student morals. The purpose of the researcher conducting the research was to find out the efforts of the moral aqidah teachers in fostering students' morals. The research method used is a qualitative method with data collection techniques through observation, interviews, and documentation. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results showed that the morals of students at MTs Al-Fathimiyah Karawang are different and varied because each individual has an innate character and the influence of the environment around them, the efforts that have been made by teachers of moral aqidah in fostering students' morals are through: exemplary students always draw closer to Allah SWT. The method used is the method of giving advice, habituation, example, which aims to increase students' faith, respect fellow human beings, and obey teacher orders and school rules.
Upaya Pembiasaan Membaca Al-Qur’an pada Karakter Siswa SMAIT Harum Karawang
Authors: Alawiyah Wiwin Siti , Amirudin H. , Muzaki Iqbal Amar
Published: September 2022

Islam needs to understand and have faith in all the commands of Allah SWT, and what is prohibited we should stay away from together in order to keep the faith of a Muslim to believe in every teaching, the guidelines given to the prophet Muhammad saw are to make Muslims understand how we study and believe it until there is no word of doubt for us to stick to and be guided by the holy book Al-Qur'an. As a believer we need to make sure to ourselves that if we always read every letter in the Qur'an then Allah will repay our kindness and will multiply our kindness, namely for those who always read it and memorize it at all times. Taking the method in this study is not forgotten from the title itself by doing a descriptive method by carrying out a descriptive qualitative approach the researcher can explain how the process of activities that occur in SMAI Harapan Ummah Karawang. The data collection techniques in this study were observation, interviews, and documentation of the activities of reading the Qur'an. Based on the results of the data obtained by researchers during the field and the results of interviews on the habit of reading the Qur'an, this program has given positive results on the level of students' ability in reading the Qur'an, Juzz 30 Memorization Activities, students understand more about the law of tajwid and makhraj in reading the Qur'an so that students can read properly and correctly.
Kisah Nabi Musa dengan Nabi Khidir dan Relevansinya dalam Pendidikan Islam
Authors: Mutaqien Itmam
Published: September 2022

The story of Prophet Musa and the pious servant, Prophet Khidir, is one of the stories that is full of educational values. The story is explained as explained in the Qur'an Surah Al-Kahf contained in verses 60-82. In it, it is told that when Prophet Musa met with Prophet Khidr, then the values of wisdom or lessons given by Prophet Khidir through an incident which was finally explained in a straightforward manner to Prophet Musa. The story also contains matters relating to education, especially Islamic education. This study aims to describe the stories of Prophet Musa and the pious servant, Nabi Khidir and their relevance in Islamic education. The results of this research data are obtained and processed which then the results are formulated. The research used in obtaining the data uses library research. The data were then analyzed using descriptive analysis and inductive analysis. The results showed that the stories of Prophet Musa and the pious servant, Nabi Khidir, were only limited to Surah Al-Kahf verses 60-82. In it, it is explained that Moses met Prophet Khidr, the lessons that the pious servant, the Prophet Khidir, gave to Moses and the wisdom behind the events. Then the relevance to Islamic education of the stories of Prophet Musa and Prophet Khidir are in several ways as follows: a) The purpose of Islamic education, b) educators (Nabi Khidir), c) Students (Prophet Musa), d) Methods.