bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS MERK RELOAS VICTORY (STUDI PADA PENGGUNA INSTAGRAM DI KOTA TANGERANG)
Authors: Rauf Abdul , Kusdianto Kusdianto , Gustiani Lara Puji
Published: February 2023

ABSTRAK Penelitian ini bertujuan untuk mengetahui Pengaruh Celebrity Endorser Kualitas Produk Terhadap Keputusan Pembelian Produk Tas Merk Reloas Victory. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Metode pengambilan sampel menggunakan Sampling Porpusive dan memperoleh responden sebanyak 96 orang. Variable dependen penelitian ini adalah keputusan pembelian, variable independennya celebrity endorser dan kualitas produk. Metode analasisi yang digunakan adalah model regresi linier berganda dengan versi SPSS 23. Hasil penelitian ini Secara parsial terdapat pengaruh antara celebrity endorser terhadap keputusan pembelian, dan kualitas produk tehadap keputusan pembelian. Dibuktikan dengan nilai t hitung 6,930 > t tabel 1,985 untuk variable celebrity endorser dan nilai t hitung 19,403 > t tabel 1,985 untuk variable kualitas produk. Secara simultan terdapat pengaruh antara celebrity endorser dan kualitas produk tehadap keputusan pembelian. Dibuktikan dengan nilai f hitung 229,921 >  f tabel 3,09 dengan tingkat signifikasi 5%. Hasil uji koefisien korelasi (R) berganda adalah sebesar 0,912 yang artinya besarnya pengaruh variablel celebrity endorser () dan Kualitas Produk () terhadap keputusan pembelian (Y) adalah 83,2%, sedangkan sisanya sebanyak 16,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Berdasarkan hasil analisis regresi linear berganda diperoleh persamaan regresinya Y = 0,435 + 0,180  + 0,798  + e Kata kunci : Celebrity Endorser, Kualitas Produk, Keputusan Pembelian
PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MELALUI POSITIVE EMOTION PADA TOKO PAKAIAN MAYOUTFIT
Authors: Perwithasari Resy , Rachman Tafizia
Published: February 2023

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh keterlibatan fashion terhadap perilaku pembelian impulsif melalui emosi positif pada toko pakaian MayOutfit Tangerang. Penelitian ini menggunakan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner dengan menggunakan skala likert sebagai alat teknik pengumpulan data. Populasi dalam penelitian ini berjumlah 1.031 responden yang didapat dari data pengunjung tahunan MayOutfit. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dan diperoleh sebanyak 91 orang. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji linieritas, uji koefisien determinasi, analisis jalur, dan uji hipotesis parsial (uji t). Adapun pengolahan datanya menggunakan program SPSS versi 22. Hasil penelitian ini menunjukkan bahwa engagement fashion berpengaruh terhadap perilaku impulse buying,
WISATA HALAL DI BANTEN: PERKEMBANGAN, PELUANG DAN TANTANGAN HALAL TOURISM IN BANTEN: DEVELOPMENT, OPPORTUNITY AND CHALLENGE
Authors: Syahrizal Machmud
Published: February 2023

Pariwisata dapat dikatakan sebagai katalisator dalam pembangunan khususnya di negara-negara berkembang, karena dampak yang diberikannya terhadap kehidupan perekonomian bersifat multiplier. Saat ini pariwisata halal adalah salah satu yang berpotensi untuk dikembangkan sejalan dengan bertambahnya jumlah wisatawan muslim yang berkunjung ke Indonesia dari tahun ke tahun. Beberapa negara telah mengembangkan wisata halalnya meskipun mayoritas penduduk dari negara tersebut tidak beragama Islam, misalnya Thailand, Jepang dan Korea Selatan. Indonesia yang mayoritas penduduknya beragama Islam khususnya di Banten mempunyai potensi yang besar untuk dapat dikembangkan. Tulisan ini memberikan gambaran secara umum perihal perkembangan wisata halal di Indonesia  dan 10 daerah destinasi wisata halal sebagai komparasi untuk merealisasikan Banten masuk dalam 10 destinasi unggulan wisata halal di Indonesia beserta peluang dan tantangannya.Kata kunci: ACES, Banten, IMTI, wisata halal
ANALISIS SWOT TERHADAP STORYNOMICS TOURISM SEBAGAI STRATEGI PROMOSI PARIWISATA (STUDI KASUS KAWASAN WISATA KALI CISADANE, KOTA TANGERANG, BANTEN, INDONESIA)
Authors: Kartini Raden Asri
Published: February 2023

Lumpuhnya industri pariwisata selama hampir dua tahun pandemic Covid 19 dari tahun 2020-2021 membuat pemerintan Indonesia melakukan upaya promosi destinasi dengan cara yang unik yaitu menggunakan storynomic tourism, dengan melakukan pendekatan pariwisata yang mengedepankan narasi, konten kreatif, living culture, dan menggunakan kekuatan budaya sebagai DNA destinasi. Promosi destinasi  dengan cara unik ini mulai dilakukan pada 5 daerah tujuan wisata super prioritas tahun 2021. Dalam penelitian ini dilakukan analisis SWOT pada promosi menggunakan storynomics tourism dengan studi kasus Kawasan wisata Kali Cisadane. Metode penelitian yang digunakan diskriptif kualitatif (dengan tehnik pengumpulan data, observasi (pengamatan), interview (wawancara), dokumentasi) dalam melihat storynomic tourism  sebagai strategi pemasaran destinasi dengan studi kasus kawasan wisata Kali Cisadane. Selanjutnya penelitian menggunakan analisis SWOT untuk melihat apakah strategi promosi dengan storynomic tourism bisa dilakukan untuk pemasaran destinasi kawasan wisata Kali Cisadane. Hasil analisis SWOT dilakukan adalah menyarankan penggunaan storynomics tourism Kali Cisadane sebagai alternatif promosi untuk strategi pamasaran pariwisata kota Tangerang. Strategi ini akan menimbulkan awareness dan experience dari wisatawan dan wisatawan tersebut akan menceritakan pengalaman yang ia dapat setelah membaca storynomics tourism dan berkunjung ketempat wisata tersebut.Kata kunci: Storynomics Tourism, SWOT, Kali Cisadane
PENGARUH STURKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN SUBSKTOR OTOMOTIF DAN KOMPONEN TAHUN 2014-2020 YANG TERDAFTAR DI BEI
Authors: Zatira Dhea , Hamdani Hamdani , Erdawati Lena
Published: February 2023

Penelitian ini bertujuan untuk mengetahui apakah struktur modal yang diukur dengan rasio Debt to Assets Ratio dan Debt to Equity Ratio berpengaruh terhadap profitabilitas (Return on Asset) perusahaan Subsktor Otomotif Dan Komponen Tahun 2014-2020 Yang Terdaftar Di BEI.  Berdasarkan hasil penelitian diketahui bahwa Debt to Assets Ratio tidak berpengaruh terhadap (Return on Asset) Perusahaan Subsktor Otomotif Dan Komponen Tahun 2014-2020 Yang Terdaftar Di BEI yang dapat dilihat dari nilai t-hitung  (-0,689676) < t-tabel (1,99601) dan nilai Prob. 0,4928 > 0,05. Debt to Equity Ratio berpengaruh terhadap (Return on Asset) Perusahaan Subsktor Otomotif Dan Komponen Tahun 2014-2020 Yang Terdaftar Di BEI yang dapat dilihat dari nilai demikian t-hitung  (-3.473833) > t-tabel (1,99601) dan nilai Prob. 0,0009 < 0,05. Secara parsial Debt to Assets Ratio dan Debt to Equity Ratio berpengaruh terhadap (Return on Asset) Perusahaan Subsktor Otomotif Dan Komponen Tahun 2014-2020 Yang Terdaftar Di BEI yang dapat dilihat dari nilai F-statistic  sebesar 7,190929 > F tabel 3,13 dan nilai Prob (F-statistic) 0,001482 < 0,05. Dengan besarnya pengaruh 15,21% artinya naik turunnya nilai variabel ROA dapat dijelaskan oleh variabel DAR dan DER sebesar 15,21%, sementara sisanya sebesar 84,79% dijelaskan oleh variabel lain yang tidak diteliti.Keywords:  Return on Asset, Debt to Assets Ratio, Debt to Equity Ratio
PENGARUH CAREER PATH DAN AMBIGUITAS PERAN TERHADAP KINERJA KARYAWAN PT WIJAYA ANUGERAH CIPTA OPTIMA
Authors: Lestari Silfiana Dian , Emi Emi
Published: February 2023

ABSTRACT This study’ aims to determine the contribution of Career Path and Role Ambiguity to Employee Performance at PT Wijaya Anugerah Cipta Optima. The independent variables are Career Path And Role Ambiguity, while the dependent variables is Employee Performance . This study uses a quantitative approach. The sample used in this study was 55 respondens using a random sampling method from all the labor population at PT Wijaya Anugerah Cipta Optima. The method used is a quantitive method. Primary data collection was obtained from the distribution of quesionnaires and secondary data obtained from agencies. The results of this study indicate that Career Path (X1) and Role Ambiguity (X2) contribute positively to the performance of employee (Y) of PT Wijaya Anugerah Cipta Optima. Career Path And Role Ambiguity Together contribute to Employee Performance  Keywords: Career Path, Role Ambiguity, Employee Performance.
PENGARUH PROFESIONALISME DAN PENGAWASAN TERHADAP KUALITAS PELAYANAN ADMINISTRASI KEPENDUDUKAN DI KECAMATAN KOTA TANGERANG
Authors: Muliati Lisdewi , Yuanita Putri Hikmah
Published: February 2023

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Profesionalisme dan Pengawasan Terhadap Kualitas Pelayanan Administrasi Di Kecamatan Kota Tangerang. Penelitian ini menggunakan metode asosiasif dengan pendekatan kuantitatif. Teknik dan alat pengumpulan data adalah dengan kuesioner atau angket. Berdasarkan uji korelasi Profesionalisme (X1), dan Pengawasan (X2) dengan Kualitas Pelayanan (Y) memiliki hubungan kuat. Sedangkan kontribusi Profesionalisme(X1), dan Pengawasan (X2) terhadap Kualitas Pelayanan(Y) sebesar 49,10%, sisanya 50,90% dipengaruhi oleh variabel lain (X) . Jika diproyeksikan berdasarkan uji regresi berganda menunjukan bahwa semakin tinggi nilai Profesionalisme (X1), dan Pengawasan (X2) secara bersamaan pada nilai tertentu, maka meningkatkan nilai Kualitas Pelayanan (Y) pada nilai tertentu pula. Pengaruh Profesionalisme dan Pengawasan secara simultan terhadap Kualitas Pelayanan Administrasi di Kecamatan Kota Tangerang Secara parsial Profesionalisme berpengaruh positif dan signifikan terhadap Kualitas Pelayanan sedangkan Pengawasan berpengaruh positif dan signifikan terhadap Kualitas pelayanan Administrasi di Kecamatan Kota Tangerang. Kata Kunci: Profesionalisme, Pengawasan dan Kualitas Pelayanan Administrasi
PENGARUH PELAYANAN SISTEM ONLINE DAN PROMOSI BERBASIS SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN TIKET BUS BUDIMAN
Authors: Budi Agung , Priyatna Eka Hendra , Taufik R. Fatia Aisyah Nanda
Published: February 2023

ABSTRAKSIKeputusan pembelian merupakan tindakan dari konsumen untuk mau membeli atau tidak terhadap suatu produk. Tahapannya yaitu pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian atau tidak dan perilaku pasca pembelian. Penelitian ini bertujuan menganalisis pengaruh pelayanan sistem online dan promosi berbasis sosial media terhadap Keputusan Pembelian tiket bus budiman. Sampel penelitian ini adalah 100 responden penumpang bus budiman di agen kota tangerang. Metode yang digunakan adalah metode kuantitaif. Pengumpulan data primer diperoleh dari penyebaran kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 20. Hasil penelitian menunjukkan  secara parsial variabel Pelayanan Sistem Online (X1) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung> ttabel yakni 11,576 > 1,660, dan Promosi Berbasis Sosial Media (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung> ttabel yakni 12,998  > 1,660 dan nilai signifikan regresi sebesar 0,000 lebih kecil dari 0,050. Dan secara simultan variabel Pelayanan Sistem Online  (X1) dan Promosi Berbasis Sosial Media (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y) yakni Fhitung > Ftabel sebesar 101,296 > 3,09. Dengan nilai persamaan regresi berganda Y=0,598+0,403 Xı+0,544 X₂. dengan koefisien determinasi sebesar 67,6% yang sisanya dipengaruhi oleh faktor yang tidak diteliti.Kata Kunci :         Pelayanan Sistem Online, Promosi Berbasis Sosial Media Dan Keputusan Pembelian
PENGARUH DISPLIN KERJA TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH PRODUKTIVITAS KERJA KARYAWAN
Authors: Budi Agung
Published: February 2023

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh disiplin kerja terhadap kinerja karyawan yang dimediasi oleh variabel produktivitas kerja dengan mengambil sampel sebanyak 32 responden yang seluruhnya merupakan karyawan PDAM Tirta Kerta Raharja. Penelitian ini menggunakan instrumen berupa kuesioner. Hasil pengisian kuesioner selanjutnya dianalisis baik secara deskriptif maupun kuantitatif dengan menggunakan bantuan program smartpls. Berdasarkan hasil analisis PLS, diperoleh kesimpulan bahwa variabel disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, hal ini menunjukkan bahwa semakin tinggi disiplin kerja karyawan maka semakin tinggi kinerja karyawan. Hasil analisis selanjutnya menunjukkan bahwa produktivitas juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Hal ini menunjukkan bahwa semakin tinggi produktivitas kerja karyawan maka semakin tinggi kinerja karyawan. Hasil analisis selanjutnya terkait peran produktivitas kerja sebagai pemediasi menunjukkan bahwa produktivitas kerja dapat memediasi pengaruh disiplin kerja terhadap kinerja karyawan.Kata kunci : disiplin kerja, kinerja, produktivitas kerjaABSTRACTThis study aims to examine the effect of work discipline on employee performance mediated by work productivity variables by taking a sample of 32 respondents who are all employees of PDAM Tirta Kerta Raharja. This study uses an instrument in the form of a questionnaire. The results of filling out the questionnaire were then analyzed both descriptively and quantitatively using the help of the SmartPLs program. Based on the results of the PLS analysis, it is concluded that the work discipline variable has a positive and significant effect on employee performance, this shows that the higher the employee's work discipline, the higher the employee's performance. The results of the subsequent analysis showed that productivity also had a positive and significant effect on employee performance. This shows that the higher employee productivity, the higher the employee's performance. The results of subsequent analyzes related to the role of work productivity as a mediator show that work productivity can mediate the effect of work discipline on employee performance. Keywords: work discipline, performance, work productivity
ANALISIS KOMPARATIF METODE RASIO KEUANGAN DAN ECONOMIC VALUE ADDED TERHADAP KINERJA PERUSAHAAN
Authors: Anggraeni Reni
Published: February 2023

Penelitian ini dilakukan dengan tujuan untuk mengetahui kinerja keuangan perusahaan manufaktur yang terdaftar di Bursa Efek dengan menggunakan Analisis Rasio Keuangan dan metode Economic Value Added. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekan kuantitatif. Sumber data dalam penelitian ini menggunakan sumber data sekunder yang diperoleh langsung dari situs Indonesia Stock Exchange dan Bursa Efek Indonesia. Pengumpulan data menggunakan dokumentasi. Analisis data yang digunakan dalam penelitian ini adalah menggunakan times series analysis. Hasil dari analisis data pada tahun 2017 -2021 menggunakan analisis rasio keuangan menunjukkan bahwa kondisi perusahaan dalam setiap rasio rasio aktivitas. Berdasarkan perhitungan menggunakan metode Economic Value Added menunjukkan perusahaan selalu positif pada tahun 2017 - 2021, yang memiliki makna bahwa perusahaan mampu menciptakan nilai tambah dan memenuhi harapan para penyedia dana dengan menghasilkan cash in flow yang menguntungkan. Berdasarkan hasil analisis yang dilakukan, maka sebaiknya perusahaan manufaktur ban harus meningkatkan lagi pengelolaan aktiva dan modal agar dapat menghasilkan laba dan penjualan yang meningkat
PENGARUH LIKUIDITAS, LEVERAGE DAN PROFITABILITAS TERHADAP ECONOMIC VALUE ADDED (EVA) (PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2018)
Authors: Pambudi Januar Eky
Published: February 2023

Tujuan dari penelitian ini untuk mengetahui pengaruh likuiditas, leverage dan profitabilitas terhadap economic value added (EVA) pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia (BEI). Periode waktu penelitian yang digunakan adalah 5 tahun yaitu periode 2014-2018.Hasil penelitian menunjukkan bahwa likuiditas (CR) tidak berpengaruh terhadap economic value added (EVA), leverage (DER) berpengaruh negatif terhadap economic value added (EVA) dan profitabilitas (ROA) tidak memiliki pengaruh terhadap economic value added (EVA), dan likuiditas (CR), leverage (DER) dan profitabilitas (ROA)  secara bersama-sama  berpengaruh terhadap economic value added (EVA).Kata Kunci : economic value added, likuiditas, leverage, profitabilitas
PENGARUH AMBIGUITAS PERAN DAN KEPUASAN KERJA TERHADAP TURNOVER KARYAWAN PADA PT PANDAWA SOLUSINDO NUSANTARA
Authors: Megaster Tekni
Published: February 2023

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Ambiguitas Peran dan Kepuasan Kerja Terhadap Turnover Karyawan Pada PT Pandawa Solusindo Nusantara., baik secara parsial maupun simultan di PT Pandawa Solusindo Nusantara. Penelitian ini menggunakan metode asosiasif dengan pendekatan kuantitatif. Pengambilan sampel sebanyak 75 orang. Teknik dan alat pengumpulan data adalah dengan kuesioner atau angket. Teknik analisis data deskriptif digunakan untuk mengetahui gambaran atas tanggapan jawaban responden dan sebaran data, sedangkan analisis statistik inferensial untuk pengujian hipotesis. Pengolahan datanya dibantu dengan microsoft excel dan software SPSS versi 25. Berdasarkan hasil penelitian, dengan menggabungkan variabel Ambiguitas Peran (X1) dan Kepuasan Kerja (X2) dapat mempengaruhi Turnover Karyawan (Y) dan memiliki korelasi yang kuat. Ambiguitas Peran (X1) dapat memproyeksikan Turnover Karyawan (Y) dengan pengaruh yang positif, dan Kepuasan Kerja (X2) memproyeksikan Turnover Karyawan (Y) dengan pengaruh yang negative. Semakin tinggi Ambiguitas Peran (X1) maka semakin tinggi atau meningkat pula Turnover Karyawan (Y), dan semakin tinggi atau meningkat Kepuasan Kerja (X2), maka menurunkan Turnover Karyawan (Y). Hasil penelitian menunjukan secara bersama-sama Ambiguitas Peran (X1) dan Kepuasan Kerja (X2 ) berpengaruh terhadap Turnover Karyawan (Y) pada PT Pandawa Solusindo Nusantara. Kata Kunci: Pengaruh Ambiguitas Peran, Kepuasan Kerja, Turnover Karyawan
PENGARUH DEBT TO EQUITY RATIO, EARNING PER SHARE, INTELLECTUAL CAPITAL, MANAGERIAL OWNERSHIP DAN INSTITUTIONAL OWNERSHIP TERHADAP MARKET VALUE ADDED
Authors: Pambudi Januar Eky
Published: February 2023

Market value added merupakan selisih antara nilai pasar dari saham perusahaan dengan modal keseluruhan yang telah diinvestasikan oleh investor ke dalam  perusahaan. Penelitian ini bertujuan untuk memperoleh pengaruh Debt to Equity Ratio, Earning Per Share, Intellectual Capital, Managerial Ownership dan Institutional Ownership terhadap Market Value Added. Populasi pada penelitian ini yaitu perusahaan seor industri barang konsumsi. Teknik pengambilan sampel pada penelitian ini menggunakan nonprobability sampling dengan metode purposive sampling dengan jumlah sampel 22 perusahaan. Jenis data yang digunakan adalah data sekunder yang diperoleh dari web Bursa Efek Indonesia. Metode analisis yang digunakan adalah regresi data panel dengan menggunakan software e-views 9.0. Hasil pada penelitian ini menunjukan bahwa Debt to Equity Ratio, Managerial Ownership dan Institutional Ownership tidak memiliki pengaruh terhadap Market Value Added. Sedangkan Earning Per Share dan Intellectual Capital memiliki pengaruh positif dan signifikan terhadap Market Value Added.
PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN, DAN KENYAMANAN TERHADAP KEPUTUSAN PENGGUNAAN GO-FOOD
Authors: Syaiqoni Imam , Fatimah Feti , Rahayu Jekti
Published: February 2023

Kemajuan teknologi telah memberikan dampak yang baik bagi masyarakat, misalnya mempermudah interaksi, berbagi informasi dan membuat orang semakin mudah untuk memenuhi berbagai kebutuhan dalam hidupnya. Perusahaan yang memanfaatkan peluang ini adalah Gojek, melalui fitur layanan Go-Food yang ada dalam aplikasinya pengguna dapat memesan makanan yang mana nanti akan diantar oleh kurir. Peneliti bermaksud untuk mengukur pengaruh dari persepsi mudah, manfaat, dan nyaman terhadap keputusan penggunaan. Data yang didapat melalui penyebaran kuisioner melalui Google Form. Teknik pengampilan sampel menggunakan rumus Slovin dan didapat hasil 95 responden dengan kriteria mempunyai aplikasi Gojek dan pernah menggunakan Go-Food. Metode pendekatan bersifat kuantitatif dengan uji regresi linear berganda. Hasil menyatakan keputusan penggunaan Go-Food dipengaruhi oleh persepsi kemudahan, kemanfaatan dan kenyamanan.
Knowledge Sharing Terhadap Employee Service Quality Menggunakan Social Exchange Theory Pada Industri Wisata Perhotelan di Sumatera
Authors: Sisilya Andi Mutiara Aurel , Sarra Fiyya Sabila , Masnita Yolanda
Published: February 2023

Penelitian ini bertujuan untuk menguji knowledge sharing terhadap employee service quality dan customer satisfaction pada industri perhotelan di Sumatera, Indonesia. Tujuan lain dari penelitian ini adalah untuk menguji efek moderasi dari AI information quality, AI system quality, serta faktor budaya pada hubungan antara knowledge sharing pada employee service quality dan customer satisfaction. Metode yang digunakan SEM (Structural Equation Model) dalam menguji model kerangka kerja. Penelitian ini menunjukkan bahwa perilaku knowledge sharing berpengaruh positif terhadap persepsi pelanggan mengenai employee service quality. Employee service quality berpengaruh positif terhadap customer satisfaction. AI information quality memoderasi pengaruh knowledge sharing pada employee service quality. Kebaruan dari penelitian ini adalah menguji pengaruh efektivitas proses knowledge sharing pada persepsi pelanggan tentang kualitas layanan karyawan dan kepuasan pelanggan, serta menambahkan variabel faktor budaya yang memoderasi knowledge sharing terhadap employee service quality. Dalam perekrutan, manajer hotel harus mempertimbangkan karyawan yang menunjukkan kecenderungan tinggi untuk berbagi pengetahuan dan keinginan untuk belajar dari pegawai lain. Dengan merekrut karyawan yang tepat akan meningkatkan kemungkinan keberhasilan dan kesuksesan suatu hotel.
PENYULUHAN TENTANG UPAYA PENCEGAHAN SERTA POLA HIDUP SEHAT DIMASA PANDEMI COVID-19 DAN BERBAGI MASKER GRATIS DI KOTA PEKANBARU DAN SEKITARNYA
Authors: Iskandar Benni , Tri Agustini Tiara , Firmansyah Ferdy , Frimayanti Neni , Fernando Armon , Khairi Muhtadi Wildan
Published: February 2023

At the beginning of 2020, the world was shocked by the outbreak of a new virus, The new type of Corona Virus (SARS-CoV-2) and the disease is called Corona Virus Disease 2019 (COVID-19). It is known that the origin of this virus originated in Wuhan, China, was discovered at the end of 2019. Until now, it has been confirmed that there are 65 countries that have contracted this virus (WHO data March 1, 2020). Among all these countries, Indonesia is one of the countries that is also affected or infected by the Corona virus outbreak. As of April 2020, more than 1000 people have died according to data recorded at the Ministry of Health of the Republic of Indonesia. This is of course a special concern for all circles. This activity aims to provide education about the meaning and dangers of COVID-19 and distribute free masks to the public. The method of implementing this activity is by providing health education about COVID-19 and distributing protective masks for free. People who received education and received masks for free seemed enthusiastic about the service activities being held, it was seen from the seriousness of the community in listening to the material and reading the educational brochures provided.
PENYULUHAN KESEHATAN MENGENAI PENTINGNYA MAKANAN JAJANAN SEHAT DAN BERGIZI PADA SISWA SDN 018 PENYESAWAN
Authors: Dita Puteri Ade , Yuristin Devina
Published: February 2023

Food is one of the necessities in human life which is essential for the process of growth and development as well as the basis for maintaining health, both for children and adults. Every food that enters our body can affect metabolism and blood composition in the body. It is not uncommon to find snacks that are traded around the school containing additional substances such as preservatives and food coloring. Snacking habits in children are closely related to the economy and the level of knowledge of children and parents regarding the selection of healthy and nutritious snacks. Community Service provides health education regarding the importance of healthy and nutritious snacks which can be identified in several specific issues, the effect of health education on the importance of healthy and nutritious snacks. The importance of counseling is to increase students' knowledge about the importance of healthy and nutritious snacks for health and to encourage the implementation of a healthy snack program by establishing a canteen that only provides healthy and nutritious snacks. The counseling participants were 78 students of class VI SDN 018 Penyesawan.

Keywords : Food, Explanation
PKM PELATIHAN PENINGKATAN PENGETAHUAN DAN KEMAMPUAN KADER DALAM MENGENAL TUMBUH KEMBANG BALITA DI DESA NAUMBAI KECAMATAN KAMPAR KABUPATEN KAMPAR
Authors: Kasumayanti Erma , Hotna Siagian Siti
Published: February 2023

Monitoring the growth and development of children is important to be done early to find out any disturbances and delays in the child's growth. Children who experience growth and development that are not optimal can cause disturbances in the development of physical organs, psychological, emotional intelligence and social intelligence in children. Efforts to improve children's health status are carried out by comprehensive and quality guidance and monitoring of child growth and development by organizing child growth and development stimulation and early intervention activities (SDIDTK). These activities are carried out in a comprehensive and coordinated manner which are held in the form of partnerships between families, communities (posyandu cadres) and professionals as well as policies according to the implementation of the SDIDTK program. In Naumbai Village, Kampar District, it is known that some cadres have never received training on child growth and development, but all posyandu cadres have received training in filling out the MCH handbook, posyandu cadres do not explain the progress and setbacks of growth and development to parents due to lack of knowledge and ability of cadres in detecting child growth and development.Training to increase knowledge and abilities for posyandu cadres can help monitor children's growth and development so that it can be seen if there are problems with child development. This activity begins with the preparation, implementation and evaluation stages of activities. After training for cadres on December 20, 2021, it was found that there was an increase in cadre knowledge about SDIDTK education and on average cadres were able to practice SDIDTK using the KPSP instrument properly. It is expected for cadres to be able to apply the knowledge and skills acquired in monitoring the growth and development of children so that the progress or decline of children can be monitored optimally.

Keywords: Improving knowledge of posyandu cadres, growth and development of infants and toddlers.
PENGEMBANGAN MANAJEMEN USAHA HOME INDUSTRI DI MANUKAN (TENGGER KANDANGAN) KECAMATAN BENOWO KOTA SURABAYA
Authors: Martha Hendrati Ignatia , Ika Kusuma Wardani Nuruni , Asmara Kiky
Published: February 2023

The Bread Bolu Roll business has been very promising for those who are involved in it, because bread is a delicious and filling snack. In addition to these two factors, bread Bolu Gulung also has many enthusiasts of all ages and various backgrounds. if you look at the competitors who are engaged in the same business, there are already quite a lot. with better taste innovations, beautiful and attractive sizes, economical prices, and most importantly healthy and hygienic by providing attractive packaging and labels so that partner products are able to compete and sell well in the market. home Industry Sponge Bread Rolls Tengger Kandangan District Benowo Surabayadoes not yet have regular customers, so it will increase its marketing by making attractive packaging and labels to find markets and even agents who want to sell it, so there will be many who help to develop the bread Bolu businessSteamed Rolls.The problems faced are (1) the entrepreneurial management has not been maximally carried out (2) has not been given good packaging on the products and (3) has not been given labeling to introduce their products.

Keywords: bussines mangement, packaging , labelling
PELATIHAN E-LEARNING DASAR BAGI GURU
Authors: Adhi Nugroho Mahendra
Published: February 2023

Teaching and learning activities in the classroom now have many challenges and demands. One of the challenges teachers face is the increasing amount of information that students can access, leaving teachers far behind in updating the information that students access. Therefore, it seems that teachers are forced to balance by looking for additional information using various media such as internet access and the latest reference books. After completing the basic e-learning training with a theoretical and practical approach for high school economics teachers in Yogyakarta, the trainees are expected to be able to compile online e-learning learning materials using the Edmodo platform. The adoption of the Edmodo platform is expected to make teachers not only rely on one learning model using conventional models. Based on the description of the implementation of the training activities, it can be concluded that the participation of the training participants is 90%. Participants actively ask and listen to the material given until the e-learning training ends. Participants hope a similar program will be repeated with other skills training programs.

Keywords: Training, e-learning, Edmodo
POSTER DAN LEAFLET SEBAGAI MEDIA UNTUK PENINGKATAN PENGETAHUAN TENTANG HIPERTENSI PADA USIA LANJUT DI PADUKUHAN KALIRANDU RT 25 BANGUNJIWO, KASIHAN, BANTUL
Authors: Wardani Yuniar , Ayu Maharani Putri Sari
Published: February 2023

High blood pressure is an increase in blood pressure above the standard value where the systolic pressure is 140 mmHg, or the diastolic blood pressure is 90 mmHg. Community service activities aim to conduct assessments and provide preventive and promotive actions in patients with hypertension. The activity was carried out in the Kalirandu Hamlet RT 05, Bangunjiwo, Kasihan, Bantul. The method used is descriptive quantitative analysis, and the sample size is 31 elderly. Hypertension is a priority problem that arises based on the ultrasound approach. Increasing knowledge, awareness, and adherence to taking hypertension drugs is done by providing educational media in the form of posters and leaflets.

Keywords:Hypertension, Elderly, Posters and Leaflets
PENDAMPINGAN USAHA KECIL PENGOLAHAN KUE DI KECAMATAN TLANAKAN, KABUPATEN PAMEKASAN
Authors: Amalia Laili , Yuliarsih Yuliarsih , Indahwati Rohmah , Darmawan Irwan
Published: February 2023

Three small businesses, Andre Bakery, Handyani, and Arlin Bakery, located in Tlanakan village, Tlanakan sub-district, kab. Pakistan. Considering that the heads of families from each partner work as construction workers, the existence of these three companies is absolutely necessary because they can meet the needs of this simple family. However, it is very unfortunate lately, due to the Covid-19 pandemic, partner income has decreased drastically, reaching 30–50%. Partner issues will be handled with an approach that combines intensive counseling with the transfer of knowledge and technology, which includes good manufacturing practice (GMP) training, food safety counseling, product halal counseling, strengthening business management through P-IRT registration and halal products, product packaging improvements. , and the provision of production support facilities. This activity is beneficial for the three partners. The results of this PKM activity include the publication of activities in the form of improving partner production facilities, implementing partner technical guidance, and scientific articles on PKM service activities. It is very important to offer partner support intensely.

Keywords: Mentoring, Small Business
PELATIHAN Ms. OFFICE, ENGLISH FUN LEARNING ( EFL) DAN BELAJAR SAMBIL BERMAIN (BSB) DI TLANAKAN PAMEKASAN MADURA
Authors: Vikki Ariyanto Sandy , Yunanto Fredy , Joni Idon
Published: February 2023

Real Work Lecture (KKN) is an intra-curricular course organized by academics in all universities that must be followed by all students with the aim of increasing students' abilities and insights as a provision for life in society after graduating from study. Basically, Real Work Lecture (KKN) is a form of real dedication of a student to the real community. After getting lecture material that can always be useful in the community itself. English Fun Learning (EFL) and Learning While Playing (BSB) training services have been carried out. This service is carried out by the Service Team and KKN students. The place of this devotion is Tlanakan Pamekasan Madura. This service method uses 3 stages, namely Lecture, Discussion, Demonstration. The result of this service is an understanding of Ms. Office increased, increased learning outcomes using English Fun Learning (EFL), increased learning outcomes using Learning While Playing (BSB).

 Keywords: Training, EFL, BSB, Office, Tlanakan.
PKM Revenue Optimization Strategy UMKM BATIK Pamekasan During the Covid-19 Pandemic using Biogas Stoves, Improvement of Marketing and Managerial Systems
Authors: Vikky Arianto Sandy , Syaiful Syaiful , Kasanova Ria , Yunanto Fredy , Rudiyanto Mohammad
Published: February 2023

Based on the observations of the PKM TEAM, Partners experienced a drastic decline in sales and were predicted to go out of business due to the Covid 19 pandemic. The decline in sales and high production costs were due to PPKM. With a combination of knowledge from Biogas Renewable Energy (Physical Sciences), Quality and Quantity Management (Physical Sciences and Management Sciences), Financial Management (Economics), Marketing Management (Economics and Business Sciences) and even taking care of business licenses (Legal and Administrative Sciences) , and online sales using the Application (Informatics Engineering). This scientific combination method is carried out, in order to maximize the batik production process in UMKM ISHAK Batik, Managerial UMKM ISHAK Batik and batik sales using Offline and Online. This method can increase sales of Batik despite the PPKM implemented by the Indonesian government. The increase in sales is about 25% of the batik production fund. This article is a summary of PKM implementation activities.

Keywords: Biogas, Batik, Offline and Online Marketing, Pamekasan, Covid-19
PEMANFAATAN TEKNOLOGI SEBAGAI MEDIA PEMBELAJARAN KREATIF DI ERA 4.0
Authors: Puspita Sari Nena , Hanum Afrida , Maulina Cut , Susiani Rini , Nurmalina Nurmalina
Published: February 2023

The use of technology is a demand that must be carried out in the 4.0 era. In the world of education, technology can be used as a medium of learning. This technology-based learning media can be developed according to the teacher's creativity. The teacher's role is very important in conveying knowledge and it will be easy if it is adjusted to the development of the 4.0 era, namely using technological media. SD Negeri Pertiwi Lambarot Aceh Besar District is one of the schools that want to implement this technology-based learning media. Therefore, the author carried out Community Service activities by giving seminars to all teachers at the school, totaling 25 teachers as activity participants. The methods used in these activities are lectures, discussions, and questions and answers. The results obtained from this activity are to add insight into the use of technology-based learning media and teachers begin to develop creative ideas to produce technology-based learning media which can then be implemented in the learning process at the school.

Keywords: Era 4.0, Technology, Learning Media
PEMBERIAN EDUKASI KESIAPSIAGAAN BENCANA DI SD NEGERI 20 KOTO TANGAH TILATANG KAMANG
Authors: Kartika Kalpana , Fradisa Lisa
Published: February 2023

SD Negeri 20 Koto Tangah is one of the basic vehicles for the nation's children to acquire knowledge and is an educational unit that produces generations of national scholars. Indonesia, as an archipelagic country whose islands are flanked by 3 tectonic plates, is therefore prone to natural disasters. The problem that is often faced today is the frequent occurrence of unexpected natural disasters such as earthquakes, floods, landslides and volcanic eruptions. The lack of knowledge, the absence of socialization or simulation in dealing with natural disasters, actually needs to get the main attention from various levels of society. Given the importance of early knowledge regarding disaster preparedness, the DIII Nursing Study Program as one of the study programs at the Faculty of Health, Perintis University also takes part in community service activities with the aim of providing early knowledge regarding disaster preparedness, through the theme "Providing Disaster Preparedness Education at 20 Koto Tangah Public Elementary School. The methods in this activity are providing education through counseling, watching video demonstrations and simulations. The results of the dedication show the great enthusiasm of students and the school community, seen from the earthquake simulation carried out by the school community, they succeeded in demonstrating good and correct evacuation actions, in accordance with the guidance and demonstrations that had been carried out. From these results it can be concluded that this educational activity can increase students' knowledge and awareness of the importance of early knowledge of disaster preparedness.

Keywords: Education, Disaster Preparedness
UPAYA PENINGKATAN PENGETAHUAN MELALUI KELAS IBU TENTANG GIZI IBU HAMIL DI PUSKESMAS LUBUK ALUNG
Authors: Sari Endang , Handayani Welly , Rita Aninora Novia , Zenni Radhia Mekar , Zaini S Hanifa , Asmawati Dewi , Silvia Elwitri
Published: February 2023

Adequate nutritional intake is needed by pregnant women, these nutritional needs are needed for pregnant women to be able to provide good nutrition to the fetus for fetal growth and development in the womb. Pregnant mothers class activities are a means to study groups about health for pregnant women in the form of face to face. The form of community service activities carried out is the implementation of counseling about balanced nutrition for pregnant women and the provision of supplementary food for pregnant women in the pregnant mothers class at Nanggalo Public Health Center in September 2022. The purpose of this activity is so that all pregnant women who are in the class of pregnant women Lubuk Alung Community Health Center knows about balanced nutrition that must be consumed during pregnancy. The results of this community service are all pregnant women who are in the class of pregnant women Lubuk Alung Health Center knows about the benefits and balanced nutrition that must be consumed during pregnancy. Pregnant women with good nutritional knowledge are expected to be able to choose foods that are of good nutritional value and balanced for themselves, the fetus and family

Keywords: Knowledge, Nutrition for Pregnant Women
PENDEKATAN EDUKATIF PADA IBU TENTANG PERAWATAN PAYUDARA PADA MASA NIFAS
Authors: Satria Epi , Maya Sari Novi , Diba Faisal Afrah
Published: February 2023

During the puerperium breast care is a very important action to care for the breast especially to facilitate the release of milk. Breast care is very important during pregnancy until breastfeeding. This is because the breast is the only producer of breast milk which is the staple food for newborns, so it must be done as early as possible. The purpose of this activity is so that all postpartum women at the Padang Pasir Health Center know about virgin breasts during the postpartum period. So that the production of breast milk in postpartum mothers smoothly

Keywords: Knowledge, Breast Care During Puerperal Period
Edukasi Kesehatan Dengan Media Leaflet Tentang Menopause Pada Kelompok Ibu PKK Di BTN Pagesangan Kecamatan Mataram
Authors: Arieska Risa
Published: February 2023

Health services at productive age are health services for every citizen aged 15 to 59 years in the form of education and health screening in their working area within one year. Productive age health services according to standards include health education including family planning and screening for risk factors for communicable and non-communicable diseases. Educational services at productive age are carried out at Health Service Facilities and/or UKBM. Risk factor screening services at productive age are carried out at least once a year, one of which is anamnesa of risky behavior. Risky behavior arises from the perception of society (especially mothers) who consider menopause as a frightening time. There are still many people (mothers) who do not understand menopause, its causes, symptoms and factors that influence menopause symptoms. People (mothers) are reluctant to ask health workers about menopause and its consequences. Many people (mothers) still don't know how to live a healthy life during menopause. The framework of the problem is the provision of counseling to increase knowledge about menopause, signs and symptoms, trigger factors, and menopausal lifestyle. Providing health education about lifestyle and diet arrangements to prevent comorbidities during menopause. The existence of health education can reduce the risk of non-communicable diseases that arise from risky behavior and this has an impact on increasing life expectancy making the population of the elderly group even greater. Realization that has been done includes health counseling with lectures about menopause and various diseases that accompany menopause as well as counseling about lifestyle that must be done in facing menopause. The results obtained from this health education activity turned out that PKK mothers really need correct and appropriate information about menopause, because if mothers do not have sufficient knowledge and will have wrong perceptions or think menopause is a scary time and anxiety will arise which will result in the emergence of various non-communicable diseases or accompanying infectious diseases during menopause.
Keywords: Health Education, Leaflet, Knowledge, Mennopause
SOSIALISASI PELATIHAN DAN PENDAMPINGAN PELAKU USAHA UMKM DI DESA KEBUN PISANG KABUPATEN TAPANULI TENGAH
Authors: Sahputra Hendra , Shafwan Koto Mhd
Published: February 2023

Community service activities by universities must always be directed at activities that have an impact and benefit directly felt by the user community and have an orientation that is directed at solving problems faced by the community as well as directed at efforts to foster MSME business actors in order to improve the quality of the community's economy. This method of implementing Community Service (PKM) activities is a combination of financial bookkeeping training and socialization and understanding of the process of utilizing KUR funds in banking for MSME business actors in Kebun Pisang Village, Badiri District, Central Tapanuli Regency. This activity is expected to be able to increase understanding of the company actors who are present in micro and small, which have a simple place of business, and have weaknesses in simple financial records without an entry date and the company will slowly lose money. The results of this activity are expected to contribute ideas about knowledge and skills in maintaining or opening new businesses/businesses and increasing profits so that existing businesses can further develop by finding solutions in capital, namely by bringing together MSME business actors with investors in this case. banks to invest in the form of offering KUR loan funds for MSME business actors in Kebun Pisang Village.

Keywords: Socialization of Training and Mentoring, Bookkeeping, KUR Dana Fund
MENINGKATKAN PENGETAHUAN ANAK YAYASAN TARUNA PERTIWI 2 TERHADAP PHBS DI KEHIDUPAN SEHARI-HARI
Authors: Aulia Rosmayani Putri , Pebriyanti Anisya , Nur Agustin Eva , Prashintya Simawang Arimbi , Al Yasin Rhaina , Putra Surya Diffa , Ghifary Haikal , Alvionita Novinda , Ladiesta Pramesti Ega , Mutiara Sari Annisa , Syakirah Wandaputri Irbah , Aini Nurul , Shabrina Baskoro Claudia , Avisena Maghfiroh Adzkia , Adhani Idris Javier , Syifa Khairani Dabira , Choppypah Meita , Dimas Saputra Janu , Rahmayanti Tania , Amir Amrullah Afif
Published: February 2023

Positive changes in behavior require a complex process and take more time. So that more encouragement is needed to adopt it. Clean and healthy life behavior (PHBS) needs to be applied as early as possible so that the knowledge and attitudes possessed are permanent and long last to strengthen the culture of a clean and healthy society. Elementary school children who are very sensitive and vulnerable to changes that occur in the environment are challenged to implement clean and healthy behavior. In addition, children tend to imitate the behavior of people who are more mature in everyday life. Community service aims to increase children’s knowledge and skills in implementing life and healthy behavior in everyday life. Therefore, it is essential to instill knowledge and behavior of clean and healthy life behavior in children to get used to maintaining and improving personal health and help the next generation to be healthier both physically and spiritually. This community service aims to increase children’s knowledge and skills in implementing life and healthy behavior in everyday life. The method used is counseling for twenty children in Yayasan Taruna Pertiwi 2 at Pasar Minggu, Jakarta Selatan, with a range of elementary school (SD) to junior high school (SMP). The evaluation is carried out in the form of pre test and post test and focuses on group discussions. There is an increase in the knowledge and skills of each child regarding clean and healthy living behaviors, especially in hand washing and brushing teeth and understanding the nutritional consumption of “Isi Piringku”.
 
Keywords: Clean and Healthy Life Behavior ; Children; Knowledge
PERAN PEMUDA DALAM MENINGKATKAN EKONOMI KREATIF PADA KEGIATAN PESANTREN KILAT RAMADHAN PRAMUKA KOTA SIBOLGA
Authors: Sahputra Hendra
Published: February 2023

Universities carry out three main tasks of academic activities, namely providing education, research, and community service, which has been known as the Tridarma of Higher Education. Community Service is an activity of applying science and technology which includes development, dissemination and civilizing of science and technology among youth in the context of improving the creative economy. According to estimates from the Central Statistics Agency, it is estimated that Indonesia will experience a demographic bonus during the years 2030-2040. This means that in this period, the condition of the Indonesian people will be dominated by the productive age compared to the non-productive age. It is projected that as many as 297 million Indonesians are of productive age and youth are part of the productive age population, which is dominated by the age of 28-29 years. One of the roles of youth in development, among others, can be seen from the employment side. Youth capacity and productivity are expected in an optimal labor market and able to drive economic activity, for this reason it is necessary to understand the benefits of the creative economy among people in order to increase creativity and create new jobs. The method of implementing the activities carried out was by providing socialization to participants of the Ramadhan Scout Islamic Boarding School in Sibolga City which consisted of 40 high school students throughout Sibolga City. The output of this activity is expected that participants can increase creativity and creativity in the creative economy business based on the ability and process of creating something based on ideas, ideas and creativity.

Keywords: Higher Education, Youth, Creative Economy