bluuebunny/crossref_metadata_2025 huggingface dataset:
The case of Invernizzi (Kraft Italia)
Authors: Pratesi Carlo Alberto
Published: September 2004

After a number of years of advertising efforts aimed at sustaining the brand Invernizzi, in 2000 Kraft decided to focus its marketing efforts on sales growth. Its portfolio is composed of four different categories of fresh cheese; three of them are traditional Italian products (Mozzarella, Crescenza and Gorgonzola) and one (“Giravolte”) is a ready to cook cheese that, after its launch in 1998, achieved remarkable results. The brand Invernizzi (born at the beginning of the last century) has a good reputation in Italy especially among the baby boom generation. However from mid‐1990s (like other classic brands) it started to suffer increasing competition arising from private labels and low priced products. Italian consumers continue to expect quality, innovation and service but they are paying more and more attention to price. In this situation Kraft marketing management is wondering how much the company should invest in new products (like Giravolte) and what should be, in the portfolio, the role of the classic products that are still leading their markets.
Irradiation of gourmet foods – potential for improving
sensory quality and process acceptability
Authors: Jack Frances R. , Sanderson David C.W.
Published: September 2004

Demand for gourmet foods, from around the globe, is increasing.
However, owing to high perishability many of these products require
preservation if they are to arrive in a safe and unspoilt condition. The
sensory effects of such treatments range from relatively minor, for
example those produced on freezing, to major, such as the effects of
brining. Irradiation, although not as yet widely accepted, provides an
alternative means of preservation. Examines irradiation of langoustine
and subsequent effects on sensory acceptability. Finds that irradiated
flavours and textures were preferred over those of the fresh product
irrespective of whether or not the consumers were informed that the
langoustine had been irradiated. Concludes that if enhanced sensory
quality can conclusively be demonstrated to, and accepted by, the
gourmet market, the future of irradiation will be brighter.
Salt and blood pressure
Authors: Law M.R.
Published: September 2004

Shows how blood pressure increases with age in Western communities,
where the amount of salt in the diet is relatively high. A reduction in
salt consumption would lower blood pressure, which, in turn, would
result in a substantial reduction in mortality due to stroke and to
heart disease.
The Excellent Leader
Authors: Wynne Bernard
Published: September 2004

The radical changes necessary among management in a building
society to produce a dynamic responsive organisation in altered
circumstances are described. Four aspects of excellence – caring
for customers, innovation, people and leadership – were at the
heart of the drive. A campaign was embarked on, at the heart of which
was a two‐day programme for top managers aimed at achieving its goals.
Engineering Experience for the Non‐Engineer
Authors: Klinger Daniel
Published: September 2004

A stint at British Aerospace between A levels and university is
described. A training programme enabling increased understanding of
engineering principles, with a “Design and Build” project as
an integral part of it, is discussed with suggestions for adding to
young people′s interest in the engineering industry.
Use of the Learning Styles Questionnaire with Tutors
Authors: Wicks Anne
Published: September 2004

The use of the Honey and Mumford Learning Styles Questionnaire in
the further training of experienced tutors is described. The author
shows how greater awareness of prepared learning styles can be used in
constructing sessions and understanding students′ responses.
Language Learning and International Management Development in Japanese Corporations
Authors: Holden Nigel J.
Published: September 2004

In recent years there has been a tendency to attribute multilingual
capability to Japanese businessmen to account for their global business
success. But those who subscribe to this point of view are inclined to
ignore two influential factors: (a) the complexity of Japanese attitudes
to dealing with foreigners and (b) the general Japanese lack of prowess
at mastering foreign languages. A discussion of these factors sets the
scene for presenting some findings of a survey about foreign language
training and international development in a cross‐section of major
Japanese companies. This survey concludes that UK and US firms, being so
steadfastly monoglot in their international dealings, are inclined to
underestimate Japanese determination to understand foreign markets
through developing their capability in English and increasingly in other
European languages.
LINKING MANPOWER PLANNING AND MANAGEMENT DEVELOPMENT
Authors: Mayo Andrew
Published: September 2004

The processes necessary for identifying the number and type of
recruits needed for longer term successful appointments are described.
How different quantities at different stages lead to different results
is shown and managerial qualities to be tested as part of the
decision‐making process are set out.
MANAGEMENT TRAINING IN DEVELOPING COUNTRIES
Authors: Coates Jonathan
Published: September 2004

Training of managers as trainers in Africa and South East Asia to
meet the special needs of banks in developing countries is described.
Specific attention is given to the learning process. There is a need to
focus on the actuality of the working environment of training programme
participants and to make learning action‐centred.
DEVELOPMENT CENTRES PART 2: LINKING DC DESIGN WITH
ORGANISATIONAL VALUES AND MESSAGES
Authors: Kerr Scott
Published: September 2004

The second of a two‐part article elaborates on the themes espoused
in Part 1 by identifying three development centre (DC) models: resource
development, resource management and resource control. These illustrate
the values on which the organisation is based and the messages it
communicates; and then the models are linked to the business development
cycle.
BREAKING DOWN BARRIERS – PART I: INTER‐DEPARTMENTAL
TEAM BUILDING
Authors: Berger Mel
Published: September 2004

Many organisations are under pressure to diversify products,
respond more aggressively to competitors, and reduce inventories.
Businesses which operate along traditional, formal lines often cannot
adapt sufficiently quickly to these new demands. To be more responsive,
people in different functions need to be more collaborative and less
insular towards one another. This article, the first of a two part
series, describes techniques which can build understanding and active
co‐operation between departments and hierarchical levels. The techniques
are categorised into six levels: (1) awareness of one another′s
perceived pressures and bottlenecks; (2) appreciating how different
personal strengths can be complementary; (3) designing procedures for
decision making and information flow; (4) setting up temporary teams to
tackle company‐wide improvement areas; (5) identifying roles and
responsibilities; and (6) changing the formal structure. These
techniques are analysed in terms of the usual time‐scale of
implementation and of the potential risk of “getting it
wrong”.
THREE DIMENSIONS OF PERSONAL DEVELOPMENT
Authors: Boak George
Published: September 2004

A simple and practical approach to helping learners to assess
themselves against models of good practice is described. Many models of
good practice – are available to help learners assess themselves
and to improve their performance but it can be difficult for learners to
use these models to assess degrees of ability. The most common way of
dealing with this problem at present is by providing a single linear
scale of grades of ability. It is argued that people who are assessing
themselves against models of good practice are thinking not in the one
dimension of a single linear scale, but in three dimensions: quantity
(or consistency); quality (or degree of skill), and range (ability in a
variety of circumstances). The use of these three, quite different
dimensions can lead to accurate self‐assessment.
SEEKING OUT DOLPHINS
Authors: Giles Eileen
Published: September 2004

Focusing on the need for transformational leaders in organisations,
animal metaphors are used to identify three sorts of leaders commonly
found – sharks (who like to win at all costs), carp (who keep a
low, passive profile) and dolphins (who are proactive, learn from
setbacks and use “breakthrough thinking” to solve problems).
Dolphin thinking is seen to be in short supply but urgently needed in a
world of constant change and uncertainty. Some promising signs of
dolphin thinking amongst leaders are identified in the total quality,
mentoring and TEC movements. Human resource specialists are challenged
to help to increase the supply of dolphin thinking through encouraging
more open attitudes to recruitment and through generating a learning
orientation in their directors, in their organisations and in
themselves. Examples of innovative approaches to leadership are explored
and David Kearns, Chairman of Xerox, is used as an illustration of a
successful transformational leader.
HOW USEFUL WAS IT?: THE PROBLEM OF EVALUATING IN‐HOUSE
TRAINING PROGRAMMES
Authors: Rowe Christopher
Published: September 2004

Focuses on the difficulties which arise from trying to monitor and
evaluate in‐house company training courses – making sure that
knowledge and skills obtained on the programme are put into practice
back in the workplace and provide real benefits for the company. While
it is stressed that evaluation can never be an exact science, proposes a
five‐level approach to the problem, focusing on (1) the learning
environment, (2) knowledge learned, (3) skills applied, (4) behaviour
modification and (5) business performance. With this model being adopted
at British Aerospace, Brough, in connection with its management
development programmes explores how effective this approach is proving.
Hopefully, it may be useful to others undertaking similar exercises.
TELLING THE WOOD FROM THE TREES: FOCUS, RISK, FACILITATION
AND REALITY IN OUTDOOR DEVELOPMENT
Authors: Elkin Graham
Published: September 2004

Few models have been developed to help clients to make sense of the
variety of outdoor development courses and processes now available to
them. Suggests that a consideration of focus, risk, facilitation type
and reality may help with the differentiation between programmes.
QUALIFICATIONS TRAINING: DEVISING A STRATEGIC CORPORATE
POLICY
Authors: Echiejile Innocent A.
Published: September 2004

Training is a form of investment in human capital. As with other
forms of investments, employers, understandably, expect returns on their
investment in human capital. Dealing with employees′ requests for
qualifications training poses a major problem for many employers. This
is because, in very many cases, qualifications training courses are
general, and are not geared to the specific needs of a particular
employer. Furthermore, qualifications training enhances an employee′s
mobility within the labour market. While many employers are aware of
these points, they also realize that employees are less likely to become
frustrated and leave if opportunities for further training and
development are available within the organization. Drawing on the
practice in some organizations, offers a framework which will enable
employers to devise a strategic qualifications training policy.
MEASURING PAYBACK FROM HUMAN RESOURCE DEVELOPMENT
Authors: Kelly Andrew
Published: September 2004

From TQM we have learned that everything can and should be
measured. Managers are now asking to be shown what difference training
and development activities make to the effectiveness of the business. To
demonstrate the change brought about by training and development it is
necessary to measure the difference between the employee′s performance
before and after the event or programme. Offers managers an evaluation
model – which is the outcome of a 12‐month study into evaluation
best practice across the major Scottish companies‐and a range of
evaluation tools to apply to HR activity within their own organizations
which will allow measurement of the return on HR investment. Offers
guidance in the area of Investors in People which has been causing
difficulties for HR managers.
MANAGING THE REVOLVING DOOR
Authors: Cannon James A.
Published: September 2004

The phenomenon known as the revolving door occurs when redundancy
and recruitment occur simultaneously. It is becoming more prevalent
because of the accelerating pace of change in organizations and the
inability of many individuals to adapt sufficiently quickly. Identifies
some of the problems which this phenomenon causes and suggests ten
themes of organizational behaviour which help the revolving door to turn
more smoothly. These include: a clear vision of the organization and its
attitude towards its people; open communication about the reasons for
the revolving door; an understanding of the logic behind the strategy
for new recruits; visible leadership; improving effectiveness; personal
responsibility for career management; and acting with integrity.
FORK TRUCK TRAINING FOR OLDER WORKERS
Authors: Pennington Janet , Downs Sylvia
Published: September 2004

The proportion of individuals over 40 years of age is increasing
with worldwide demographic changes, and employers are becoming more
aware of the need to select, train and retain older workers. Discusses
data on the performance of trainee fork‐lift truck drivers of various
ages in this context, in the light of research into the performance of
older people on complex psychomotor tasks and into the training of older
workers. Details the results of a study which showed that older people
did learn to drive fork‐lift trucks successfully; few age‐related
decrements were found. Discusses reasons for the success of older
learners, with reference to the design of successful training programmes
for older workers, and outlines recommendations for programme design.
CORPORATE MANAGEMENT DEVELOPMENT CENTRES: ARE THEY GROWING
IN THE RIGHT DIRECTIONS? – AN ASIAN PERSPECTIVE
Authors: Shaikh Tayyab S.
Published: September 2004

Increasingly, awareness of the contribution of training to the
overall development of employees, the human resource development
movement, is catching up with the Indian Corporate Sector. The new‐born
HRD Ministry in the Centre, a comprehensive incentive package for
trainers, is a testimony to Government initiatives. Emergence of
Corporate Management Development Centres (CMDCs) on a large scale in the
last decade in public sector undertakings (PSUs) is a natural follow‐up
of these initiatives. Despite huge investments in buildings and training
infrastructure, no attention is paid towards the placement of correct
personnel, motivation and qualitative training outputs in PSUs.
Attention to these issues is vital to realize CMDC objectives and to
justify the spurt in investment. Examines some of the critical issues
concerning effective management of CMDCs: leadership crises, training of
trainers, the role of the trainer, emphasis on developing core faculty,
promotion of research, career progression and improved status to overall
training function.
THE QUALITY OF QUALITY
Authors: Mosely Marie J.
Published: September 2004

Considers a background to quality and the reasons why total quality
management programmes tend not to produce the results normally expected
of them. This is essentially due to the impact on the organization and
its goals of unconscious predispositions of individuals and groups to
maintain the status quo and to “push back” from change and
whether or not such change is perceived by them to be beneficial.
Examines how understanding this is an imperative first step to the
implementation of any TQM or other cultural change programme.
Peter Leheup: “an odious character”
Authors: Day Alan
Published: September 2004

Describes the conduct of a lottery in 1753 to raise funds to
purchase the Sloane and Harleian collections for the British Museum. In
particular, discusses the activities of one Peter Leheup who managed to
divert a considerable amount of the funds to himself. Reproduces the
resolutions of a Parliamentary Inquiry into his conduct.
Tribology at Coach and Bus ’95
Authors: Wilson Bill
Published: September 2004

Describes various exhibits at the Coach and Bus 1995 exhibition. Discusses the development of liquid petroleum gas run vehicles, their benefits (reduced noise and pollution) and problems. Provides details of emission regulations for vehicles.
Glacier plain bearings: a materials and production engineering success story
Authors: Wilson Bill
Published: September 2004

Provides a brief history of Glacier Vandervell Europe. Describes the range of new materials developed, which are manufactured alongside the more traditional materials. The range includes copper lead and lead bronze, aluminium‐based materials and polymer bearings. Details further research taking place into interactions between components in the bearing system. Summarizes the testing processes at the new laboratory in Kilmarnock.
Black or white blues?
Authors: Pohlen Josef
Published: September 2004

This paper discusses the lubrication of heavy load application and reports on a joint development project between the Technical University of Lulea in Sweden and Axel Christiernsson.
Studies on tribological characteristics of alkylalkoxysilanes
Authors: Alagar M. , Mohan V.
Published: September 2004

Different percentages of calcium and lithium stearate greases were prepared using dimethyldi‐2‐ethyl‐1‐hexoxysilane and dimethyldi‐1‐dodecoxysilane as base oils by open kettle process and then were characterised. The performance of different greases has been studied by determining their apparent viscosity, consistency, dropping point, oxidation stability, anti‐wear characteristics and moisture resistance. These properties are compared with those of tetra‐2‐ethyl‐1‐hexoxysilane and polydimethylsiloxane greases. Lithium stearate thickened greases exhibit better lubrication and heat resistance properties than those of calcium stearate and can be used for extreme temperature conditions in the range between –70°C and +220°C for automotive ball joints, aircrafts, antifriction, ball bearings etc.
Trends and emerging practices in human resource management ‐ The Canadian scene
Authors: Belout Adnane , Dolan Shimon L. , Saba Tania
Published: September 2004

Focuses on new trends that have been identified for Canadian human resources (HR): the emergence of new roles for HR; new forms of partnerships, particularly in the labor‐management relations; globalizations in daily HR operations; work life issues; programs to tackle the shifting demographics; pressure to effect downsizing and cope with mergers and acquisitions; and pressures to demonstrate its usefulness to the organisation.
Careers in a judicial hierarchy
Authors: Schneider Martin
Published: September 2004

This paper analyzes the careers of 230 professional judges in the German labor court system. Judges who are promoted early for the first time – “fast starters” – are more likely to be promoted for the second time. Fast starters, however, do not achieve a second promotion earlier – there is no evidence of a fast career track. Furthermore, judges who publish scientific books or papers are more likely to be promoted for the second time. Hence, careers neither are random nor do they follow bureaucratic criteria such as seniority. They can be understood as the outcome of a succession of tournaments for promotion that sustains career prospects both for “fast starters” and for “late bloomers”. Implications for judicial incentives and the quality of matching of judges with judicial offices are inferred.
Long‐term Unemployment: A Local Labour Market Study
Authors: Thomas Barry
Published: September 2004

The results of a study of long‐term unemployment
based on a survey in County Durham are
presented. It was found that the long‐term
unemployed do not lack motivation to get a job
nor impose unreasonable restrictions on, for
example, the kind of job they would take or the
minimum acceptable pay. There was some
evidence that the longer‐duration unemployed
tended to be less able in terms of qualifications
and were less advantaged in various ways, but the
conclusion was that the long‐term unemployed are
not unemployable. There is, however, a mismatch
problem in that the skill/experience requirements
of the current vacancies make them unsuitable
for the long‐term unemployed. Experience in
County Durham suggests that public sector job
creation schemes might offer only limited
possibilities for dealing with the problem.
PRACTITIONERS′ CORNER: Sheffield′s Employment and Training Information Consortium
Authors: Foley Paul David
Published: September 2004

The level of contact by government and non‐government
organisations with local companies
has intensified in recent years. Sheffield is used
as a case study to show that the level of contact
with local businesses can be considerable. This
level of contact has led to a growing chorus of
complaints from many businesses about the
increasing burden of information collection. One
way to resolve these problems is through
collaboration by those involved in information
collection. In Sheffield six organisations have been
working together for more than a year to collaborate
in the collection, analysis and dissemination
of company information. An independent
organisation, the Employment and Training
Information Consortium (ETIC) has been
established to co‐ordinate the sharing of
information.
Taxation and the Female Labour Supply in Japan
Authors: Furugori Tomoko
Published: September 2004

The Japanese economy, facing a severe labour
shortage, may need to seek a fuller utilisation of
women. Circumstantial evidence about the labour
shortage is described, and Japanese wage and
income tax systems are analysed, from which it
is found that they are institutionally working against
women seeking to enter the labour market. Wage
and income tax structures must be reformed if the
labour supply of women is to be increased, not to
mention their economic and social advancement.
Specialisation of Manufacturing Industry in the European Economic Space
Authors: Hine Robert C.
Published: September 2004

International specialisation in production via the
development of international trade and factor
movements is the basis of much of the developed
world′s prosperity. This article is concerned with
the forces that drive specialisation in
manufacturing in the developed countries, and
particularly the role played by regional economic
integration in the European Community. A
distinction is drawn between specialisation that
takes place within (intra) and between (inter)
industries with emphasis here on the latter.
Specifically, the analysis seeks to explain
differences in the sectoral composition of industry
between pairs of countries using regression
analysis. Factor endowments, per capita incomes
and country size are found to influence industrial
similarity. Membership of the EC and participation
in the EC‐EFTA free trade areas are associated
with increased inter‐industry specialisation.
Movement towards a European Economic Space
could accentuate this phenomenon, with
important adjustment implications.
Management Training in India: Its Nature and Extent
Authors: Sharma Rajeev D.
Published: September 2004

In recent years many developing and developed countries have
focused attention on the training of their managers. Based on a
questionnaire survey, evaluates for the first time the extent of
management training in India and skills emphasis. Also reassesses other
dimensions such as training methods, training policy and assessment
methods. The findings suggest that the extent of management training in
India is low and there are structural differences between organizations
that provide training to their managers and those which do not.
Lack of Management Training in India: Causes and
Characteristics
Authors: Sharma Rajeev D.
Published: September 2004

Identifies major causes of the lack of managment training in India
in order to evolve a viable strategy of management training. Financial
constraint emerged as the single most critical factor responsible for
the lack of management training in India. Discusses environmental
conditions conducive to future training along with non‐trainers′
perceptions of the importance and benefits of skills. Finally, discusses
the role Government can play in bringing non‐training organizations into
the training fold.
Evaluating Employment and Training Programmes: Lessons from
the USA
Authors: Maynard Rebecca A.
Published: September 2004

Provides a review of the methodologies used to evaluate various
US‐implemented employment and training programmes. Considers the role of
experimental evaluations and finds them to be the most powerful method
for assessing programme effectiveness. Finally, presents recommendations
for planning an evaluation strategy.
Industrial Adjustment and Welfare: The Destruction of
Communities and Ways of Life
Authors: Leger Lawrence A.
Published: September 2004

Both labour groups and the national press frequently justify
demands for protection against industrial adjustment on the grounds that
it leads to the destruction of communities and traditional ways of life,
with a devastating effect on welfare. To justify this claim in the
context of a Ricardian open‐economy model requires quite strong
restrictions on worker preferences, but a plausible case can be made.
Presents a model based on the attachment of workers to their
socio‐cultural environment, and suggests some policy options for
redressing trade‐induced inequities.
Early Retirement Policy in Kuwait: A Need for Reassessment
Authors: Altuhaih Salem M.
Published: September 2004

Early retirement in the Arabian Gulf States and in Kuwait in
particular became a public issue before and after the Gulf War. Reports
a recent study of Kuwaiti nationals who retired from the Government
sector from 1979 to 1989: more than 84 per cent of the sample were 50
years of age and younger; more than 70 per cent of the women and 52 per
cent of the men were college graduates; more than 74 per cent of the
women and 32 per cent of the males spent less than 25 years in service;
and more than 51 per cent of men and 42 per cent of women worked after
their retirement. The sample considered early retirement benefits and
management‐organizational factors to be the major influences on their
early retirement decision and proposed improving the
management‐organization factors through training, managerial
development, career development, and counselling as means for reducing
the outflow of Kuwaiti manpower from the Government sector, and
offsetting the early retirement trend.
The role of a manufacturing audit in crafting the production system
Authors: Menda Rafael
Published: September 2004

Analyzing and changing important operations strategic dimensions to meet the requirements of the firm's business strategy is an essential part of an operations executive's role. Fulfilling this role effectively requires the use of tested and usable tools for systematically examining those strategic decision areas and designing a manufacturing system that supports the unique demands of the business. Manufacturing audit is one such tool that enables managers to achieve that strategic congruence. This paper describes how an operations management team in a consumer pharmaceuticals company used the manufacturing audit approach as a key element of a broader process of formulating such an operations strategy. Using action research methodology, the application demonstrates how the participating managers improved the tool in an iterative manner through a series of facilitated group discussions and reached a consensus. A critique of various aspects of the audit reveals the difficulties encountered during the process and how they were resolved. The paper also highlights the lessons learned, and offers recommendations on how this approach can be used effectively by other management teams.
Marketing Planning Practices in Australia: A Comparison
across Company Types
Authors: McColl‐Kennedy Janet R. , Yau Oliver H.M. , Kiel Geoffrey C.
Published: September 2004

Numerous studies have made it clear that many businesses, both in
Australia and overseas, have not yet adopted a marketing plan as a basic
operational tool. A mail study was conducted to survey the use of
marketing plans in different types of Australian companies. Analysis of
the survey results indicated that: (1) the prime responsibility for
preparing and approving marketing plans varies between company type, (2)
the time period of marketing plans varies between company type, (3)
companies with high sales turnovers tend to incorporate a longer time
horizon into their marketing plan, (4) no relationship was found between
awareness and usage levels of planning tools and company type, and (5)
companies with high sales turnovers have an average level of awareness
and use of planning tools. Recommendations are made based on these
findings.
Stability of Store Selection Criteria: A Multinational
Study
Authors: Tamer Cavusgil S. , Yavas Ugur , Elvey Lisa A.
Published: September 2004

The factor congruency technique is introduced as a tool for
cross‐cultural or comparative research efforts, where similarities and
differences in the responses of subjects from different samples are
investigated. A comparative study of store selection criteria of US and
Turkish consumers is employed to demonstrate the use of the technique.
Influencing Corporate Direction: A Case Study from British
Telecom
Authors: Giles William D. , Lewis Rob
Published: September 2004

How can managers start to change the beliefs and direction of a
large organization? What is the role which team learning tools can play
in making such changes possible? Illustrates the difficulties in
implementing a market strategy for the introduction of ISDN‐Integrated
Services Digital Networks. BT′s opportunity cut across the conventional
organization boundaries and challenged many of the mental models which
typified current thinking. Demonstrates how a system of team learning
based on the “Marlow Model” can build new, more holistic
models of the marketplace. From this kernel of understanding, the
challenge of influencing the direction of the organization at large
began to emerge. Shares both the pitfalls and the successes to help
others who may be considering setting out on similar programmes.
Management Information Systems in Poland and in the West
Authors: Kryt Jacek , Paliwoda Stanley J.
Published: September 2004

Reveals that management information systems (MIS) as a concept is
still embryonic in Poland and struggling to adjust to the sea change in
Polish politics evidenced since the demise of Communism. Information is
key and its gathering must reject the requirements of the now defunct
central planning and adapt instead to those of entrepreneurialism. Hence
expert management of change is vital with the emphasis on quality rather
than quantity. Managers themselves must also change and, as the free
market becomes essential to the development of MIS, teachers from the
West will be required to upgrade decision making, strategic planning,
etc. Concludes that, with the ideal of the mixed economy still inchoate
in Poland, it behoves the West to channel that country′s computer
naivety and its concomitant wastefulness into new developments.
The Strategic Role of Marketing for General Dental
Practitioners
Authors: Coates Nigel F. , Willans John R.
Published: September 2004

Dentists, whilst recognizing, in the main, the need to be more
marketing oriented still have some way to go to improve the perception
of themselves and their services in the eyes of the public. Research
indicates various barriers to attendance, some of which could be
minimized by elementary marketing considerations, e.g. accessibility to
potential patients. Reviews the literature to determine what these
barriers are together with indications of how these issues could be
addressed. A survey of the UK dental schools indicates a lack of a
marketing input until the postgraduate vocational training year. Given
changes in the way in which dentists are being remunerated and the
well‐documented problems which they face in encouraging people to use
their services, suggests that perhaps an earlier and more systematic
application of marketing principles is needed. The research indicates
that major barriers are fear and cost. Discusses possible ways in which
basic marketing principles could be used to mitigate their effects.
Journal Publishing: How Editors and Authors Work More
Effectively Together
Authors: Breen Eileen
Published: September 2004

Describes the case study of MCB University Press, and how the
launch of its Literati Club led the company to explore the editor/author
relationship and how both editors and authors could become more
effective at what they do. Describes how this was achieved, the results
and conclusions drawn.
Transfer of Marketing Technology to China: A Content
Analysis
Authors: Chan Chi‐fai , Lau Kwok‐fai , Young Kitty Y.
Published: September 2004

Investigates the level of transfer of marketing technology to China
via a content analysis of leading marketing and marketing‐related
journals in China. Based on the findings, suggests that parts in the
transfer process should: adopt a more “international”
perspective; pay more attention to the customer orientation; and make a
stronger commitment in actualizing the transfer exercise.
Service Quality Measurement
Authors: Lewis Barbara R.
Published: September 2004

Concerns customer service/quality in service sector organizations.
Presents definitions and determinants of service quality together with a
review of a number of research projects, completed in the Manchester
School of Management, which focus on the measurement of service quality.
Describes assessments which have been carried out in several industries,
considering the opinions of managers, employees and external customers,
and provides evidence of various service quality gaps. The final section
comprises a discussion of some of the problems relating to the rating
scales/measurement techniques used, and emphasizes the caution which is
necessary in interpretation of research data. Concluding comments
address the continuing research agenda.
The Modified Index: A Technique for the Identification and
Targeting of Market Segments
Authors: Yorke David A.
Published: September 2004

States that, while market segmentation is the cornerstone of any
marketing strategy, “markets” may be segmented using many
different variables as bases, and the question for managers, before planning a strategy, is which base or bases should be used?
Describes the Modified Index, a technique which is designed to sensitize
the most actionable base or combination of bases using historical data,
either national or from internal records. When combined with forecasts
of change and likely competitive activity, the targeting of segments to
produce growth and/or net profit can then be decided on more substantive
data than perhaps has been the case hitherto.
Generic Prescribing in General Medical Practice: An
Attitudinal Study of General Practitioners
Authors: Turnbull Peter W. , Parsons Noreen E.
Published: September 2004

Addresses the issue of the adoption of generic drugs by general
medical practitioners in the National Health Service in England. The
adoption and buyer behaviour of GPs is of central importance to the
pharmaceutical industry and to the Government. Reports research based on
the theories of perceived risk and work simplification, set in the
context of the growing pressure on doctors to contain total prescribing
costs. Based on the findings of in‐depth research interviews with 39
GPs, concludes that perceived risk on the part of the GP is a
significant determinant of generic drug adoption and that the desire to
simplify work load decisions is also important.
Brand and Trademark Evaluation – What′s Happening
Now?
Authors: Blackett Tom
Published: September 2004

For the majority of consumer goods businesses, brands are the
engine of profit. Many companies now acknowledge the importance of their
brands by including reference to their value in financial reports and,
with increasing frequency balance sheets. Yet the “brands on the
balance sheet” debate seems as far from resolution as ever. Brand
owners wish to see universal acknowledgement of these previous assets
– but accountants, whose trade is steeped in arcana, are morbidly
distrustful of any attempts to value intangibles. Who is right and how
far has the debate evolved? Attempts to shed light.
International Procurement: A Matter of Relationships
Authors: Herbig Paul A. , O′Hara Bradley S.
Published: September 2004

For firms, small and large alike, the move towards
internationalization implies a different role for every aspect of the
organization. One important function within the firm that is becoming
more and more global in orientation is the purchasing department. Many
corporations realize that, in order to be successful and competitive, an
expanded focus for this area is necessary. However, procurement
activities on an international scale have unique considerations of which
many of us may not be aware. In an effort to broaden our understanding
in this area, discusses several important developments. Although they
are somewhat diverse in nature, the underlying current is that the
development of relationships is necessary in the international
environment.
BRIEFING: European industrial property location
Authors: Hsia M. , Green M.
Published: September 2004

Explores some of the issues associated with the adoption of supply
chain management techniques and their implications for location
decisions in the single market. Discusses the single market, European
property, foreign direct investment, the location decision, and
industrial property location. Concludes that property requirements will
reflect both the firm′s primary activity and its specific SCM policies.
Interrelationships between manufacturing firms and
accommodation in the rented sector: theoretical perspectives
Authors: Henneberry J.
Published: September 2004

Considers the interrelationships between manufacturing firms and
their accommodation in the rented sector of the industrial property
market. Discusses the implications for the industry of the growth of the
rented sector, and outlines three analytical approaches to an
understanding of firm‐property interrelationships: industry‐based
analysis, behavioural analysis, and life‐cycle theory. Concludes that
the increasing importance of rented industrial property has highlighted
the need for a better understanding of the firm‐property
interrelationship, three approaches to which have been outlined above.
Sheffield City Polytechnic in the 21st century
Accommodation strategy: A case study
Authors: Caldwell Ian
Published: September 2004

Cites the case of Sheffield City Polytechnic′s building and
development partnership as a successful outcome of following the
guideline set down by the Polytechnics and College Funding Council
(PCFC). Examines the Polytechnic′s radical, primarily self‐financed
strategy to provide the accommodation required to meet its long‐term
goals. Shows how in developing its accommodation strategy the Poly has
followed a logical formula that can be applied elsewhere.
Management of lift maintenance and user requirements
Authors: Gray Simon
Published: September 2004

Offers guidance on how to achieve proper maintenance of building
lifts. Details equipment audit and the maintenance contract. Discusses
lift operations, performance measurement, user requirements and
insurance and legal requirements. Finally looks at remote and third
party monitoring.
Proactive premises management – Asset management
Authors: Varcoe B. J.
Published: September 2004

Discusses various aspects of asset management that seek to maintain
the value of assets and performance. Examines the premises policy,
planned maintenance, computer‐aided facilities management, total
control, and proactive asset management. Concludes that, while
increasingly sophisticated planned maintenance procedures are needed,
the best form of asset management is one which keeps an eye on both the
overall picture and, as much as possible, the future.
BRIEFING: The Planning and Compensation Act 1991
Authors: Waterson G. , Webster B.
Published: September 2004

Outlines the provisions of the Planning and Compensation Act 1991,
and the implications for property managers and planners. Discusses
development plans, definition of development – demolition,
applications, appeals, and planning obligations. Summarizes other
provisions contained in Part 1 of the Act.
Valuation tribunals: the presentation of rating cases
Authors: Evans Alec H.
Published: September 2004

Offers a practical guide to the Valuation and Community Charge
Tribunals (VCCT) which now list large numbers of appeals against the new
rating assessments for hearings. Outlines methods for the preparation
and presentation of evidence for hearings.
Staff satisfaction in new offices: findings of an
interactive computer questionnaire
Authors: Fawcett W.
Published: September 2004

Summarizes the results of a computer‐based interactive
questionnaire undertaken to investigate staff priorities in the
workplace, identifying six distinct areas: workstation, environment,
facilities, building location, appearance and job characteristics.
Discusses the responses of property managers. Concludes that user
satisfaction is increasingly important in decision making about the
workplace, and that better techniques will have to be used to ascertain
staff priorities.
The management of commonhold properties in Australia,
France and the USA: part II
Authors: Marlow S. , Rivers S.
Published: September 2004

Examines the French approach to residential commonhold management,
the over‐regulation in commonhold management in France and the problems
that this causes. Considers the implications of the French system for
the introduction of commonhold in the UK. Concludes that UK commonhold
management is likely to follow a less highly regulated path than France,
having more in common with the legislation in Australia and the USA.
The application of geographic and land information systems to the management of local authority property
Authors: Ralphs Martin , Wyatt Peter
Published: September 2004

Since the Audit Commission’s report on local authority property management in 1987 and subsequent publications, there has been substantial investment in geographic and land information systems (GIS/LIS) by local government. This paper reviews the issues associated with the uptake of information technology (IT) for property management within local government, taking the Audit Commission’s findings as its starting point. It considers how authorities have taken up new technologies and describes progress in this area. British Standard BS 7666 for geographical referencing presents new opportunities for integrated property management in local authorities. The paper discusses this development, drawing on examples from local authorities. The paper concludes by examining the Western Australian Land Information System (WALIS). This is an example of how information sharing between local and central government organisations can add value to data sets collected and maintained by each, reduce duplication of effort and offer a more consistent service.
Success factors for managing en bloc property transactions
Authors: Pheng Low Sui
Published: September 2004

This paper shows how recent revisions in planning guidelines have helped to enhance land values in some parts of Singapore. The enhancement of land values has motivated many individual property owners to come together to put up their properties for en bloc or collective sales. The factors which are critical for successful en bloc property sales are identified in the paper using case studies where proposed en bloc sales were not successful. These provide lessons which are essential for managing successful en bloc property sales in the future.
Caveat emptor: adverse selection in buying properties under construction
Authors: Ong Seow‐Eng
Published: September 2004

This paper examines the adverse selection problem associated with the pre‐completion marketing of property developments. When developers choose to finance their projects by pre‐selling in a pooling equilibrium, they pass on the risk of failure to the buyers and increase expected profits. Pre‐selling not only places buyers at a potential disadvantage if unexpected negative price shocks occur, but encourages more less‐profitable projects to be undertaken by bad developers. In addition, pre‐selling aggravates the building boom and bust cycle. However, the adverse selection problem can be eliminated if good developers choose to separate themselves by not pre‐selling under the appropriate conditions. This paper also examines interesting comparative statics and policy implications.
Comparing export marketing channels: developed versus developing countries
Authors: Tesfom Goitom , Lutz Clemens , Ghauri Pervez
Published: September 2004

The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers. The observed business relationships are used to design an export‐marketing channel for Eritrean footwear manufacturers looking for new export market opportunities. The findings show that the design of the export marketing channels for Uganda and The Netherlands differs as a result of the transaction costs involved. Taking into account the weak resource base of the Eritrean manufacturers, we conclude that it may be easier for them to enter the Dutch market than the Ugandan market.
Environmental issues in electronics manufacturing: a review
Authors: Ellis Brian
Published: September 2004

This is a review paper, covering the various concerns that the electronics manufacturing industries are currently addressing, except for semiconductor manufacturing. These include waste water treatment, the need to reduce energy requirements for both the finished product and the manufacturing processes, the use of lead in solder and cathode ray tubes, bromine‐based fire retardants, ozone depletion, including the problems of the small and medium industry in developing nations and new ozone‐depleting solvents, climate change due to fluorocarbons and the problems from volatile organic compounds. A section treats the impact of industrial pollution on public health. The paper is written in a very critical style, evoking problems due to inappropriate rule making.
Design considerations for thin‐film embedded resistor and capacitor technologies
Authors: Chinoy Percy , Langlois Marc , Hariharan Raj , Nelson Mike , Cox Anthony , Ridler Tony
Published: September 2004

Embedded passives technologies can provide benefits of size, performance, cost, and reliability to high density, high‐speed designs. A number of embedded passive technology solutions are available to the designer. Based on our experience with Rohm and Haas's thin‐film, high‐ohmic, InSiteTM embedded resistor materials (500 and 1000 Ω/sq), this paper provides some guidelines for selecting the appropriate embedded resistor technology and implementing it at a board fabricator. The design of embedded resistors, and the trade‐offs between resistor size, tolerance, and capability of board fabrication processes, are analyzed in detail. This paper also discusses selection of the appropriate embedded capacitor technology and introduces some initial results on Rohm and Haas's thin‐film, high‐Dk, InSite embedded capacitor material (200 nF/cm2).