bluuebunny/crossref_metadata_2025 huggingface dataset:
Biochemical and microbiological characterization of “Soumbara” from African locust bean (Parkia biglobosa) seeds consumed in Abidjan (Côte d’Ivoire)
Authors: Kouamé Kohi Alfred , Bouatenin Koffi Maïzan Jean-Paul , Coulibaly Wahauwouélé Hermann , Marcellin Djé Koffi
Published: June 2021

Background: “Soumbara” as well as other traditional foods of Côte d'Ivoire are produced in a traditional way. These foods may contain pathogenic and spoilage microorganisms. Aims: The aim of our work was to assess the sanitary quality of “Soumbara” sold in five communes of Abidjan (Côte d’Ivoire), in order to valorize it as a flavor enhancer. Material and Methods: A consumption survey as well as the analysis of some physico-chemical (pH, titratable acidity, Brix degree, moisture, and organic acids) and microbiological parameters (enumeration of MAG, Clostridium, Bacillus, Staphylococci, Salmonella, E. coli, and coliforms) were carried out in five (05) municipalities of Abidjan (Abobo, Yopougon, Port Bouet, Adjamé, and Treichville) on 75 samples. Results: The results of the survey showed that most of the respondents were familiar with “Soumbara” and often consumed it. These consumers stated that they did not experience any discomfort after consuming this food. Physicochemical analyses showed that the water content of the samples of “Soumbara” ranged from 16.50% to 19.28% and the pH varied from 6.32 ± 0.01 to 7.91± 0.02. “Soumbara” contained little follow-through which ranged from 0.10 ± 0.001 to 0.27 ± 0.05. “Soumbara” also contained phenolic compounds such as coumarins, hydroquinones, and caffeic acid. Microbiological analyses had revealed the presence of spoilage and pathogenic germs such as Bacillus, Staphylococcus, and E. coli at high loads exceeding the 2019/229/EC standard. Conclusions: However, due to the high load of spoilage and pathogenic microorganisms, this food eaten by sprinkling directly on the dish, without passing through a cooking process could expose the consumer to a risk of food poisoning.
Keywords: Food poisoning, “Soumbara”, Pathogenic and Spoilage Microorganisms.
Relationship Between On-Job Training and Employee Turnover in the Telecommunications Industry in Kenya
Authors: Sabina M. Musango
Published: June 2021

The study set to determine the relationship between on-job training and employee turnover in the telecommunications sector in Kenya. Its objectives were: to investigate the kind of extant on-job training in Safaricom Ltd; to determine the effect of employee turnover after undergoing on-job training in Safaricom Ltd; to establish the factors motivating employees turnover after training in Safaricom Ltd and; to establish the relationship between on-job training and employees turnover in Safaricom Ltd. The null hypothesis adopted in this study was that there is no significant relationship between on-job training and employee turnover in Safaricom Ltd. This study used a case study research strategy. It targeted 67 employees of Safaricom Ltd. drawn from two job groups 4 and 5 through stratified proportionate sampling. A questionnaire shall be the only research tool used in this study. The findings obtained shall be presented in Tables and Figures. This study found that there on-job training, as is practiced in Safaricom Ltd. is important. As such, organizations need to invest in it. But as they do so, they should realize that it often leads to turnover. Turnover is caused by various factors. The most important factors include the need for high pay after training, competition from other organizations that might want the skills acquired by such employees after training, the need for promotion and better working conditions, and breach of psychological contract after training among others. When turnover occurs, organizations are affected in various ways. One of the major ways in which organizations are affected is loss of revenue, delay in realization of organizational goals, loss of competitiveness as well as loss of requisite skills. Lastly, the study established clearly that there is clear nexus between on-job training and employee turnover. Based on this, the following recommendations are made. The study recommends that managers should have a clear understanding of the influence of on-job training on employee turnover before embarking on such training. This is essential since it could enable employees to put in place ways of curbing the associated turnover. To this end, various measures can be put in place to check turnover put in place budgets to cater for increased pay; have measures for discouraging turnover, and; revise employment contracts to curb turnover among others. Training should also be well planned such that in the eventuality of turnover, companies can make up for such loss by getting suitable replacements. Furthermore, organizations can also avert the loss associated with a training-related turnover by employing persons who already possess the requisite skills.
GRAMMATICAL AND SEMANTIC REPRESENTATION OF THE MEANING OF POLITENESS
Authors:   Kazakh National Women's Pedagogical University, Yermekova Т. , Abdurahmanova I. ,   Kazakh National Women's Pedagogical University, Abdrahmanova Zh. ,   Al-Farabi Kazakh National University
Published: June 2021

The article provides a grammatical and semantic representation of the meaning of "politeness". There are grammatical forms that give the semantics of politeness, their types, semantic differences, language units and speech forests used depending on age and genetic characteristics, their morphological structure and syntactic connections, semantics. "Language translations with the participation of a polite word-Proverbs and phraseological units, as well as" politeness", without the presence of the word "politeness", proved on the example of the Kazakh language. The functional use of language units, which gives the meaning "not polite, rude", is a word, the meaning of reliability, transmitted through the meaning of "politeness", is proved by pagan data. It was noted that in the National mentality there is an exception in the perception of the concept of" politeness", citing aphorisms and aph
A GOOD LIFE STARTS WITH GOOD THOUGHTS ...
Authors:   Kazakh National Pedagogical University named after Abai, Esenova К.
Published: June 2021

The article analyzes the scientific conclusions of the linguist-scientist, linguoculturologist, doctor of philological sciences, professor Zhamal Aitkalievna Mankeeva, who made a significant contribution to the development of Kazakh linguistics, expanding the Kazakh vocabulary and studying the potential and vitality of the Kazakh word. Zhamal Aitkalievna is a follower of the founders of Kazakh lexicology and ethnolinguistics A. Kaidar, M. Balakaev, I. Kenesbaev. The scientist's research is one of the most significant works in the training of modern linguists and ethnolinguists. We see that a number of linguistic units in the Kazakh lexicon have been revived and modernized today with the help of Zh. Mankeeva's methods of ethnolinguistic analysis and methods for determining the cultural meaning of words. The article presents samples for analysis proposed by the scientist. The article also offers an opinion on the training of personnel, on the apprenticeship of the scientist Zh. Mankeeva and on the valuable methods of scientific consulting. It tells not only the study of science, but also the priorities of the continuation of scientific research, the expansion of research in the field of Kazakh ethnolinguistics and linguoculturology in the direction of the scientist Zh.Mankeyeva.
INTERFERENCE OF LANGUAGES IN KAZAKHSTAN
Authors:   Abylai Khan Kazakh University of international relations and world languages, Zhetpisov S.
Published: June 2021

The article examines the issues of Korean-Russian-Kazakh trilingualism since 1937 from the moment of the forced resettlement of Koreans from the Far East to Kazakhstan and Central Asia. The study examined the functioning of the Korean language for 80 years, Korean living in Kazakhstan. The factors that determined the interaction of the three languages ​​are primarily the daily communication of Koreans with Kazakhs, Russians and other peoples of Kazakhstan. The political factor also plays an important role, since the majority of the non-Kazakh population was resettled to Kazakhstan as a result of state policy. The geographical factor, compactness of settlement, linguistic contacts of Koreans and Kazakhs with other peoples, school education, the presence of an intermediary language, the media, as well as the language policy pursued in different periods of the country's history are also important.
TERMINOLOGICAL MEANING OF THE WORD "KAZAKH" IN THE LANGUAGE OF WRITTEN MONUMENTS
Authors:   Kazakh national pedagogical University named after Abay, Ilyassova N. , Raeva G. ,   Kazakh national pedagogical University named after Abay
Published: June 2021

The article analyzes the word "Kazakh" from a linguistic point of view and finds out that it is used in two different terms. Linguistic facts and finds prove that the name "Kazakh" appears by the 9th-10th centuries, and the word "Kazakh" is established as an ethnic term that has shaped language, art, culture, military power, the basis for building a strong state. The root of the word "Kazakh" is associated with the semantics of the words Uisin, Khun, Turkic. This is confirmed on the basis of the language of ancient and medieval Turkic inscriptions. On the basis of research and historical data related to the origin of the word "Kazakh", attention is drawn to the features characteristic of the Kazakh people. In addition, the word "Kazakh" is recognized as a term reflecting nationality. It is proved that the essence of the nation is preserved in the language, the analysis of linguistic data reflecting the essence of the Kazakh nation is carried out.
ONOMASTIC IDENTITY AS A MARKER OF NATIONAL IDENTITY PRESERVATION IN THE FRAMEWORK OF THE PROGRAM "RUKHANI ZHANGYRU»
Authors:   Al-Farabi Kazakh National University, Madiyeva G. , Kabytayeva А. ,   Al-Farabi Kazakh National University
Published: June 2021

One of the most important national identification indicators is proper names, first of all, names of people (personal names, surnames) and geographical names (toponyms). Currently, there are new trends and directions in the study of onyms. In the context of cross-cultural communication, in the context of the functioning of different languages on the territory of multilingual Kazakhstan, onyms have undergone a number of semantic and structural changes. This article is devoted to the manifestation of the results of globalization and national identity in the modern architectural phenomenon – residential complexes of the city of Almaty. The article focuses on the onomastic identity realized through the names of modern housing complexes (oikodomonyms), which contain valuable and rich ethnolinguistic and historical information reflected in the language consciousness of the people. For this reason, oikodomonyms are qualified as names that make up one of the zones of active intercultural integration, which, performing the function of onomastic identity, can be conductors of national identity. As a result of the analytical review, the need for special attention to oikodomonyms as nominative units that contribute to the revival and preservation of national identity within the framework of the program "Rukhani zhangyru: preserve and increase" is identified and justified.
INTERNET COMMUNICATION AS A SOURCE OF NICKNAMES
Authors:   Kazakh National Pedagogical University named after Abai, Mаimakova А. , Zhumagulova B. ,   Kazakh National Pedagogical University named after Abai, Toktarova Т. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

The article considers the modern type of anthroponyms, which is actively used in the youth environment. In modern communication on the Internet, there are lexemes with the function of naming a person-nicknames used as nicknames. This work is devoted to the study of these language units. The names of chats of Russian-speaking Internet communication users served as the material for our research. The linguistic creativity of modern Internet users when creating nicknames expands the scope of well-known classifications, as a result of which the criteria for their selection are supplemented. The basis for the classification of nicknames in this work are: features of appearance and character; preferences, Hobbies, occupation; symbolism associated with a particular animal, etc.; mythologems; graphics; wordplay; situational. These criteria cannot limit the classification, which remains open and is constantly updated. The allocation data and the new criteria due to linguistic and creative activities of users in the field of Internet communication.
VERBALIZATION OF THE CONCEPT FAMILY IN THE CONTENT OF SCHOOL TEXTBOOKS ON RUSSIAN LANGUAGE AND LITERATURE
Authors:   Abay Kazakh National Pedagogical University, Nussupbekova А. , Abayeva М. ,   Abay Kazakh National Pedagogical University
Published: June 2021

In the era of humanization of education the issues of spiritual and moral education of students, the formation of a general personality culture, and its adaptation in society become relevant at a modern school. A large role in this is given to school textbooks which are focused on the implementation of the principle of the unity of teaching and upbringing. This article reveals the role of school textbooks in the Russian language and literature in the verbalization of the concept family that is significant for students. It is known that currently there are noticeable changes in the system of family values, which in its turn are reflected in the linguistic consciousness of the younger generation. In this regard, it is of interest to analyze the educational material on the topic “Family” in textbooks of grades 5–9 of the Kazakh school and the data of an associative experiment conducted on the basis of specialized gymnasium No. 12 named after Sh. Ualikhanov.
FUNDAMENTALS OF COMMUNICATION UNITS - PHRASEOLOGICAL COMBINATION
Authors:   Abai Kazakh National Pedagogical University, Orazbaeva F.
Published: June 2021

The article discusses communicative units, which are the main indicators of linguistic communication, and also describes the functions, features, importance and place of communicative units in communication. Communicative units of the language are words, sentences, text and phraseological units, each of which requires individual study. Accordingly, the article examines the relationship of phraseological units with the communicative, emotional and expressive functions of the language. Focusing on the types of phrases and idioms of the phraseology of the Kazakh language, their similarities and differences were identified. The opinions of scientists about the semantic meaning, cognitive, emotional, expressive shades of phraseological expressions are analyzed, examples are given. The features, use, methods of creating phraseological units with the quality of personalization are analyzed. The communicative activity of phraseological units, the positive cognitive function, the pragmatic purpose of the sentence were studied. Phraseological phrases are grouped by communicative function.
THE USE OF CLICHED FORMULAS IN TEACHING RUSSIAN LANGUAGE TO STUDENTS OF ECONOMIC PROFILE
Authors:   Kazakh National Pedagogical University named after Abai, Ongarbaeva А. , Aitmukhametova K. ,   Academy of Public Administration under the President of the Republic of Kazakhstan
Published: June 2021

In this article, we will try to show the use of cliched formulas in teaching Russian to a national audience, namely, specialists in the economic sphere. We have taken as a basis the principle of interconnected learning when teaching Russian to Kazakh-speaking students of Economics in the system of trilingual education. It should be noted that the principle of interconnected learning involves a coordinated selection and presentation of educational material. This principle is significant because each concept is considered from the perspective of three languages that provide greater efficiency in understanding, understanding and memorizing scientific concepts. In Kazakhstan, as is known, trilingual education is provided. Language contacts of Kazakh, Russian and English languages occur in our country in the sphere of economy and education. As a result of this process is the transposition (a positive impact of languages) and interference (negative influence of the native, first language learning, second, language) and languages in General possible convergence (convergence or coincidence of two or more linguistic entities). As you know, a competitive specialist should know not only the features of the socio-cultural and sociolinguistic situation in the country, but also the features of perception, understanding and generation of speech in the second and third languages, be competent in the field of interrelated language learning.
RECOGNITION AND UNDERSTANDING OF TEXT THROUGH FUNCTIONAL READING
Authors:   Suleyman Demirel University, Otarbayeva G. , Zhumakayeva B. ,   Suleyman Demirel University, Moldasanov E. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

Today, reading and comprehension of the texat is very important in improving the functional literacy of students. Researchers believe that a comprehensive, multifaceted analysis is needed to recognize the text. It is necessary not only to understand the features of the semantic content and compositional structure of the text, but also to take into account the author's position, the author's inner world, creative individuality, worldview, to whom he wrote the work. However, today we get acquainted only with the external content and form of the work, without recognizing and understanding its internal meaning and content. Today's young reader is not accustomed to reading the work in depth. The article demonstrates and theoretically substantiates methods based on increasing students' understanding and cognitive activity through functional learning.
COVID-19 IN THE LEXICALSYSTEM OF THE MODERN LANGUAGE
Authors:   Ablai Khan Kazakh University of International Relations and World Languages, Salzhanova L. , Rozjyeva D. ,   Ablai Khan Kazakh University of International Relations and World Languages, Mamyrkhanova Zh. ,   M.Kh. Dulaty Taraz Regional University
Published: June 2021

The given article examines the vocabulary in social discourse, which has gained relevance in connection with the disease of the century Covid-19. The analysis is based on four articles from the German newspapers Süddeutsche Zeitung and Tagesschau. For comparison, information is provided from a review of British and American newspapers in October 2020. The lexical units are components and fragments of discourses that, in the last decade, have attracted more attention of not only philologists, but also scientists from other areas of the social sciences and humanities. Language units are divided into specific semantic categories. The article illustrates specific factual material, and also compared their semantic derivation with facts extracted from authoritative dictionaries. Since some linguistic units, due to their "freshness", do not have time to find their place in dictionaries, their semantic categories are determined in contexts. In addition, linguistic units are categorized into specific thematic types and semantic categories.
NATIONAL CHARACTER IN THE MODERN KAZAKH NOVEL ( based on the novel trilogy by S. Elubai “Lonely Yurt ”)
Authors:   Korkyt Ata Kyzylorda state university, Aitimov М. , Karimova G. ,   Abai Kazakh National Pedagogical University
Published: June 2021

The article examines how modern Kazakh novels in the framework of historical reality show the traditions and customs of our people, formed over the centuries, it is considered how the authors find an artistic solution to depict the customs and customs of the people. The national character is conveyed through the content and form of the epic. The article notes that the experience of our ancestors, which has developed over thousands of years, should be continued in the future.The image of the national character is particularly evident in modern Kazakh novels, created in the last quarter of the XX century and at the beginning of the XXI century. The author of the article considers the features of the aesthetics of the artistic solution in S. Elubay's novel “Ak Boz Uy” (Lonely Yurt): from the documentary fiction is born, against the background of nature the realities of human life are revealed, national and ethnographic traditions are shown in comparison with the reality of time, etc.
EDUCATION ISSUES IN PROVERBS OF THE KAZAKH AND TATAR PEOPLE
Authors:   L. N. Gumilyov Eurasian National University, Assanova U. , Ashenova А. ,   L. N. Gumilyov Eurasian National University, Kokanova Zh. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

The pedagogical thoughts of any nation find their place in various cultural and spiritual heritage. One of our spiritual wealth, a treasure trove of folk literature are proverbs and sayings. Proverbs and sayings are a chronicle of centuries, a summary of the experience and life experience of the people, formulated in the form of rules. They are common to all mankind, so the proverbs of one nation can be perceived by another as their own creation. It is not difficult to notice that from the point of view of the content and methods of compiling proverbs and sayings of the Turkic peoples, especially the Kazakh-Tatar people, they are identical in the verbal and speech structure, in everyday life and world outlook, customs and traditions. From this one can understand the closeness of the Kazakh-Tatar people in spiritual, cultural and historical aspects. Pedagogical ideas based on morality and ethics, work and art, heroism and patriotism in the proverbs and sayings of the Kazakh-Tatar people occupy a special place in the education of the younger generation.
HISTORICAL AND SOCIAL FOUNDATIONS OF MODERNISM
Authors:   Kazakh National Pedagogical University named after Abai, Asylbekuly S. , Ashirov Zh. ,   Kazakh National Pedagogical University named after Abai, Kuttybaev Sh. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

The article discusses theoretical issues and prerequisites of the modernist trend, which influenced the development of literature and art. The main factor influencing the emergence of literary modernism is global change in the historical and social life of human development. Features of European culture and art are considered in the context of literature and art space. The relationship between historical and social factors and factors causing new discoveries in literature and art is revealed. The world of the late 19th century and the beginning of the 20th century was full of new discoveries. Looking at this stage of human development from today's height, we will see that in the twentieth century it underwent multifaceted and radical changes. It began in the European literature of novelty, and also in the Kazakh literature. New and valuable domestic works appeared and the" Golden Fund "of Kazakh literature was replenished with valuable works of Kazakh writers.
THE WORD OF ABAI IS THE GREAT REFERENCE POINT OF THE NATION'S SPIRITUALITY
Authors:   Kazakh National Pedagogical University named after Abai, Abdigaziuly B. , Naimanbayev А. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

The article will tell about the contribution of Abay Kunanbayev to the development of Kazakh spirituality. This year, the events dedicated to the 175th anniversary of the great thinker have contributed to the promotion of Abay studies as one of the treasures of world civilization. In the second half of the nineteenth century, the village of Abay became the center of rich art and poetry of the Kazakh people, a spiritual school for the development and promotion of national culture. In addition, the spiritual harmony of Abay and Shakarim, when one is mentioned, the other goes side by side, and both poets initiated the Kazakh people into the space of world civilization. He concludes with the idea that the noble word and rich heritage of Abai will last forever, like a landmark.
THE IMAGE OF A WOMAN IN ZH.NAZHIMEDENOV'S STORY «АЗАМАТ АУЫЛЫ» AND «ӘЙЕЛДЕР»
Authors:   Kazakh National Pedagogical University named after Abai, Zhetibay R.
Published: June 2021

This article analyzes in detail the stories of Zhumeken Nazhimedenov "Azamat auyly" and"Ayelder". The author analyzes the stories from the point of view of the author's concept, from the point of view of the artistic structure. The article analyzes the image of a" woman " created by artistic means. The article also examines the manifestations of elements of modernism in the modern literary process. The article contains links to the 6th volume of Zhumken Nazhimedenov's works and to the works of K. Zhanuzakova " introduction to literary studies» The significance of the article lies in the analysis of the artistic structure of Zhumeken's stories, which were not analyzed in the prose of past eras. We identified ways to create a female image by comparing the advantages and disadvantages of the history of that period. Everyone knows that W. Nazhimedenov built a virgin land in poetry, and his prose works moved away from the literary arena. From this point of view, in our article we have made every effort to show the power of the author in a prose work and emphasize the skill in creating a female image. At the end of the article, we showed the unity of the image of the lyrical hero and the hero in prose, the specifics of the author's method of description, and the originality of language use.
EDUCATION ISSUES IN WORKS OF ABAY
Authors:   Korkyt ATA Kyzylorda University, Oralova G.
Published: June 2021

Abay Kunanbayev is a great poet who skillfully summed up the realities of life that he accurately depicted in his own works. The educational value of Abay's works is analyzed on the basis of the article by the President of the Republic of Kazakhstan Kasym-Zhomart Tokayev "Abay and Kazakhstan in the XXI century" in this article. The purpose of the article is to recreate the national consciousness and define the national code. Abay is a person who looked critically at life and managed to see all the contradictions in it. Abay paid special attention to the upbringing of the younger generation, calling on each of them to learn through his works, set clear goals for the future, be educated and demanding of themselves. The significance of Abay's works with huge ideas of educating young people to knowledge, science, and hard work is analyzed in the article. In works of Abay, it is also proved that to live a good life and learn it, study art and achieve recognition, all these things are achieved only through hard work. Each poem of Abay is written with the purpose of awakening the consciousness of his people. The literary, critical nature of the poet's works on the topic of educating spiritually developed youth was determined by the opinions of different scientists in this article. The authenticity and veracity of Abay's poems in combination with the works of world classics were analyzed. Their phrases and expressiveness are analyzed. In terms of traditional values, a literary and theoretical analysis of the vitality of Abay's works was carried out. Finally in the article, it was suggested that the poet's works encourage our nation to remain at the height of honesty and dignity, to offer the next generation a moral idea, an exemplary model of lifestyle and education.
TURKIC WORD: VARIANTS AND MEANING
Authors:   Kazakh National Pedagogical University named after Abai, Raeva G. , Ilyassova N. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

The article deals with variant words in the Turkic languages. From the historical point of view the significance of synharmonic variants and parallels is in the following: the phenomenon plays a special role in a methodological aspect in order to restore ancient roots and phonemes in their previous forms. We vividly observe the fact when we compare words pronounced via forelingual vowels with words pronounced via backlingual vowels. Comparing words pronounced through forelingual vowels with words pronounced through backlingual vowels we have made the following conclusions. In the result of language development during a long period of time backlingual and midlingual vowels and consonants moved to the front part of a tongue. Indisputably this is the influence of natural conditions, the change of physical qualities of a man (height fall, constitution decrease, etc.) We have analysed hard variants of words having become softened in the Kazakh literary language or its dialects may present much more materials in this respect. Historical written memorials that reached our time prove the absence of soft pronounced sounds and the usage of their hard variants. Having researched and analysed carefully the words pronounced with soft vowels in Turkic (including Kazakh) languages we can restore almost all of them in their hard forms as in ancient Turkic because hard variants pronounced softly at present can be observed in one or other Turkic languages, their dialects, set expressions, onomastics, toponimics, historical writings, etc. This article analyzes controversial issues in the study of variant words in the Turkic languages
ESOTERIC MOTIVES IN KAZAKH PROSE
Authors:   Kazakh National Pedagogical University named after Abai, Tanzharikova А. , Satemirova D. ,   Kazakh National Pedagogical University named after Abai
Published: June 2021

In this article the innovation, genre searches and esoteric motives are considered in Kazakh literature. The Kazakh writers, who have researched the national color in the Kazakh literature and they formed a new coloristic, found out the animistic, totemic concepts, the cult of ancestors, the cult, the traditions of venerating graves and the memory of people who have left the world, and the peculiarities of using esoteric cult concepts. The tengrian cosmogonic faith, cult, archetypal origins and esoteric mystical consciousnesses are interpreted in Kazakh prose within the framework of a tradition uninterrupted by oral literature.
CONNECTION AND FUNCTION OF INTERTEXTUALITY ELEMENTS IN KOBO ABE'S NOVELS
Authors:   Kazakh National Pedagogical University named after Abai, Tokshylykova G. , Karimova G. ,   Kazakh National Women's Pedagogical University, Tutbaeva Zh. ,   Abylai Khan Kazakh University of international relations and world languages
Published: June 2021

This research paper describes a literary phenomenon literature of XX-XXI century - postmodernism.When the full analysis of the appearance, character development and the kinds of postmodern literature in world literature, to define the concept of the term "intertextuality", which is the main feature of postmodern literature.It was a review of the tasks of studying intertextuality in a literary text.We stopped at the bibliographies of outstanding representatives of Japanese literature, postmodernism and Kobo Abe was analyzed aspects intertekstualtnyh relations novels "Woman in the Dunes" and "Face of Another", which have been translated into the Kazakh language.Intertextual elements mentioned novels author: allusion, citation, aphorism, parody and accurate examples were given their due, and tasks.When using the new postmodern aesthetics and ease of novels Kobo Abe, intellectual level vniknuvshish deep in today's social problems and social trends, adding that became part of world literature.
WORKS OF M.ZHUMABAYEV FOR CHILDREN
Authors:   Kazakh National Pedagogical University named after Abai, Yusup А. , Yusup P. ,   Kazakh National Women's Pedagogical University
Published: June 2021

This article will focus on works of the great Kazakh poet M. Zhumabaev for children. He is one of our poets who left a deep mark in the world of Kazakh poetry, praising the power of the art of words, creating a kind of artistic expression in the theory of poetry, transmitting to descendants a world of deep feelings, lofty dreams and sparkling fantasies. His postures were preceded by stormy adventures and tense situations that took place in the Kazakh steppe at the beginning of the 20th century. The time during which the poet lived was filled with dramatic social changes. Therefore, the poet's work remained in the darkness of the abyss, which for the time being was closed to us. Only after the onset of independence Magzhan, one of the greatest figures of Kazakh culture and literature, returned to his nation.
COMMUNICATIVE APPROACH TO LANGUAGE TEACHING IN METHODOLOGY OF F.SH.ORAZBAYEVA’S WORKS
Authors:   Linguistic Center Of Narxoz University, Berkinbayeva G.
Published: June 2021

The article provides a general background to communicative approaches, distinguishing the notions of communicative competence. The theory by Orazbayeva Fauziya Shamsievna was examined discussing main points of communicative approach for language programs. The examination of the theoretical bases finds out some of the existing principles and to develop more modified theoretical framework. Academician of the International Academy of Pedagogical Sciences Orazbaeva Fauziya Shamsievna is recognized as a scientist who developed a methodology for teaching the Kazakh language. Main factors related to the topic of dialogical speech, the culture of speech are exemplified through the scientist's contribution to the problem. Pedagogical communication and scientific publications on the method of language teaching are presented in the research paper
INFLUENCE OF TEXT ACTIVITY ON THE FORMATION OF STUDENTS KEYS COMPETENCES
Authors:   Karaganda state technical university, Kassenova N.
Published: June 2021

The article presents the experience of language training in the process of teaching languages at a technical University. The article analyzes the current state of language education in a non-linguistic University, and highlights the conditions for its intensive and effective development. The article considers the role and significance of students' textual activity and argues for the need to develop a model of its organization. Various interpretations and definitions of key research concepts are described. Some proposals for the modernization of the existing system of higher education language education, the introduction of innovative technologies in the educational process are presented. The author analyzes the signs and various factors that affect the development of creative independence of students, reveals the types of activities and ways to improve cognitive activity.
USING A TEAM-BASED LEARNING METHOD FOR A LESSON
Authors:   Kazakh National Pedagogical University named after Abai, Kosymova G. , Erkhozhina Sh. ,   Suleiman Demirel University
Published: June 2021

The article discusses the method of team-oriented learning. It is planned to achieve the goal based on the use of voluminous texts of various styles in teaching the Kazakh language. Based on the interpretation and analysis of the content structure of texts, it is proved that the effective use of interdisciplinary communication or modern form of Team training is an effective method of acquiring knowledge that increases students ' interest, expands their knowledge, and forms business skills. Professional interpretation of the text or topic in accordance with the content, for example, about architecture, historical text or crafts, etc., through the integration of specialists of other disciplines in one team with a Kazakh language teacher, increases the cognitive, worldview level of the student, along with interest. At the same time, the importance of conducting national educational work and knowledge acquisition through team training was noted for the number of students.
ETHNOLI NGUI STI C CHARACTER OF KAZAKH-TURKI SH PHRASEOLOGI CAL UNI TS
Authors:   Can. Philol.  Sc., Senior Lecturer, Kazakh National Pedagogical University of the Republic of Kazakhstan, Yesbossynov Е . , Suleymenova J. ,   Master's Degree, Senior Lecturer, University of Foreign Language and Business Career
Published: June 2021

The use of Turki c languages, i ncludi ng phraseologi cal uni ts i n Kazakh and Turki sh, and thei r reflecti on i n the works of art (belle letters) are presented on the basi s of separate themati c examples. Phraseologi sms and proverbs are provi ded wi th examples i n the context of thei r use i n Turki sh and other Turki c languages, i ncludi ng the background of data analysi s i n Kazakh. Accordi ng to the novel "Katpa Mamed", publi shed i n the 80 - i es of the last century, borrowed stable phrases, onomasti c names and proverbs are i ndi vi dual examples-quotes that tell about the nati onal color, hi stori cal and educati onal are recommended i n pri nci ple. I n thi s context, many vocabulary uni ts i n the Kazakh and Turki sh languages belong to the common Turki c vocabulary characteri zed by the fact that i t i s characteri sti c and hi stori cally has a common cogni ti ve category.
THE ROLE OF NEUROLINGUISTIC RESEARCH IN THE STUDY OF BILINGUALISM
Authors:   doctor of Philology, Al-Farabi Kazakh National university, Almaty, Kazakhstan, Ibrayeva Zh.
Published: June 2021

The use of two or more languages is common in most countries of the world. However, until recently, bilingualism was considered as a factor that complicates the processing of speech, cognition and the brain. In the past 25 years there have been a surge in research on bilingualism, including the study, mastery and processing of languages, their cognitive and neural foundations, and the lifelong implications of bilingualism for cognition and the brain. Contrary to the belief that bilingualism complicates the language system, new research demonstrates that all known and used languages ​​become part of the same language system. The interactions that occur when using the two languages ​​have consequences for mind and the brain and indeed for language processing itself but these implications are not additive. Thus, bilingualism helps to uncover the fundamental architecture and language processing mechanisms that locates differently in monolingual speakers.
THE DEVELOPMENT OF MORPHOLOGY IN HISTORICAL GRAMMATICAL WORKS
Authors:   сandidate of Pedagogical Sciences, Associate Professor , Kazakh National Pedagogical University named after Abay, Almaty, Kazakhstan, Nurgali S.
Published: June 2021

The morphological structure of any language is directly related to the study of word composition and word structure. And the definition of the morphological structure of a language is the definition of the properties, internal meanings, and main features of a language in comparison with other languages. It is also closely related to the study of the modern synchronic structure of the language and the morphonematic features of its historical development. Morphemes as building materials of our language.The roots and bases in it, the derived words and other language units, form a subsystem. The morphological system is a collection of many grammatical categories, persons who are in opposition to each other. This means that the study of morphology on earth is the study of the basis, the construction of a language system. The article will focus on the historical development of morphological personalities in the works of Professor Marhabbat Tomanov.
THE CONCEPT OF BRAND AS A LANGUAGE SIGN
Authors:   Doctor of Philology Sc., Professor, Al- Farabi kazakh national university, Almaty, Kazakhstan, Madiyeva G. , Uzakbayeva Z. ,   doctoral student, Al- Farabi kazakh national university, Almaty, Kazakhstan
Published: June 2021

The article discusses the general nature of the concept "brand". In this work, attention is directed to definitions that allow us to study a modern brand as a sign that enables to build a concept for its promotion. Under study of this phenomenon, linguistic knowledge is in demand, mainly when developing a brand name (company name, trademark name, brand naming, etc.). This is due to the awareness of the important role of the name in identifying both the brand itself and the product that it stands for, as well as the manufacturer of this product. In this regard, the definitions are specified that unite the product or service itself, their material (product, service, organization, person by name, trade mark, motto) and non-material (reflection of product properties in the minds of consumers and the effect obtained as a result of "meeting" with the product) characteristics. The brand phenomenon is considered from the point of view of cognitive linguistics and the theory of signs.
A SCIENTIST'S HERITAGE IS A SPIRITUAL VALUE
Authors:   Abai Kazakh National Pedagogical University, Almaty, Kazakhstan, Orazbayeva F.
Published: June 2021

In the state program "Spiritual modernization", among the global problems, the study of advanced models in the field of science and education is especially noted. In this regard, in the upbringing of the intellectual generation, it is important to study the works of prominent public figures and scientists-teachers, among whom a special place is given to the outstanding scientist linguist, doctor of philological sciences, professor Sarsen Amanzholov. His contribution to the development of higher schools, educational system and educational process in Kazakhstan is undeniable. He is a significant person who played an important role in the formation of literature and culture, language and mentality of the Kazakh people, with his participation important steps were taken in the development of an educated and qualified generation. The article analyzes the scientific collection of the scientist "Foundations of the theory of the Kazakh language" and gives an explanation of its relevance in the modern educational system.
COMMUNICATIVE FUNCTION OF THE WORD IN THE SPEAKING
Authors:   Abai Kazakh National Pedagogical University, Almaty, Kazakhstan, Orazbayeva F.
Published: June 2021

Speaking, by being a part of the paradigm of linguistic communication, with the help of the emotionally expressive coloring of the word conveys the imagery of human thought. The Kazakh people attached particular importance to oral transmission and intelligible presentation of thought. Therefore, the oral conversational style, nature and oratory of Kazakhs have always been distinguished by originality and artistry. These questions in oral speech are reflected through the word. The article examines the features of the speaking process in theoretical and pragmatic aspects of the word. The main goal is to analyze conceptual and semantic problems aimed at understanding the word as a communicative unit. The actual problems of the speaking process today are the issues of the two-sidedness of the speech act, the ways of communicating thoughts and the use of language norms.
THE ROLE OF THE RUSSIAN LANGUAGE AS A LEARNING SUBJECT IN THE FORMATION OF THE KEY COMPETENCES OF STUDENTS
Authors:   doctor of Philology, Professor, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan, Mussatayeva M. , Dyussenova D. ,   doctoral student, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan
Published: June 2021

At all times, in linguodidactics, the formation of a harmoniously developed personality, possessing all key competencies, has been topical. The implementation of this super-task to some extent was carried out in accordance with the time. The shift in educational paradigms has shown that the value of key competencies is a constant in didactics. And now the competence-based approach in education remains dominant. Despite the fact that a large amount of literature is devoted to the competence-based approach in general, the issue of ways of forming key competencies in private methods remains insufficiently illuminated. Еach subject has its own potential, which must be described. As we know, the educational material presented in the Model Curriculum needs scientific justification. In this regard, within the framework of this article, we make an attempt to consider the ways of forming the key competencies of students in the Russian language lessons in Kazakh schools.
STRUCTURE AND SEMANTICS OF THE ADDRESSEE IN THE “NATURAL” POEMS OF K. MYRZALIEV
Authors:   Abai  Kazakh Nati onal Pedagogi cal Uni versi ty, Almaty, Kazakhstan, Abisheva S. , Serikova S. ,   PhD, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan
Published: June 2021

The appeal to the theory of the internal addressee in a poetic text is an actual direction in modern literary studies. It will help to solve both the specific task and contribute to the elucidation of the phenomena of the dialogical nature of the poetic text, as well as to the understanding of poetry as a whole. A poetic text has specific qualities, among which addressability is important. In the structure of a poetic text, it is a multi dimensional category that participates in the formati on of lyri cal meani ng, the i mage of the addressee and the i ntenti ons of the addressee. This article d scusses the poetic addressee as a consequence and implementati on of the category of addressability. The addressee refers to the main receptive paradigm involved in the structural modeling of the text and the expression of the author's concept. The concept of “addressee”, being a system, i s a phenomenon of multiple ambivalence: it si multaneously implies form and content, design and implementation, structure and semantics.
TWENTIETH-CENTURY LITERARY CRITICISM OF NAKAMA: OBJECTIVE AND ERRONEOUS
Authors:   Candidate of Philological Sciences, Sheki Regional Research Center, Sheki City, Azerbaijan, Adishirinov K.
Published: June 2021

In the scientific article, the author examines the works of Ismail bey Nakam. The first studies on the life and work of Ismail bey Nakam were written by literary critics, contemporaries of the poet. From the beginning of the twentieth century to the present day, there was insufficient information about him in a number of published works, and only a few lines from his poems were given. For many years, his work remained in the shadows. Ali Nazim, F Kasimzadeh subjectively treated the legacy of Nakam and his repetition of the works of Nizami and Fuzuli. However, truthfully evaluating the poet Y. Piriyeva, Sadi Efendiyev, Aliabbas Muznib, B. Akhundov, and the Turkish scientist Agah Sirri Levend revealed the essence of his work and came to the right conclusion. In the studies of these scholars, Nakam stands out as a worthy successor to the artistic traditions of Nizami and Fuzuli.
THE SYSTEM OF VALUES IN KAZAKH PROVERBS (BASED ON THE MATERIAL OF "WORDS OF EDIFICATION" BY ABAI)
Authors:   Candidate of Pedagogical Sciences, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan, Baishukurova G. , Koishymanova G. ,   Teacher of Russian language and literature, Kulan Agrotechnical Higher College, Zhambyl region, Turara Ryskulova district
Published: June 2021

The article deals with the question of the value system of paremiology in The "words of edification" of the great Kazakh poet Abay Kunanbayev. Many words (Kara Soz") and Proverbs used by Abai reflect the main values of the Kazakh people. Proverbs in "Kara Soz" are divided into two large groups: Proverbs that represent positive values, and Proverbs that he treated with sharp criticism. Such values as peace and harmony, unity, people, education, science and self-improvement of the Kazakh people, their spiritual and physical development, work and skill – these are the values that Abai considered a moral guideline for his people. In any language, there are many well-aimed, expressive, national-specific Proverbs and sayings. Being the property of one nation, they can pass into the language of another nation, enriching it, expanding the reader's horizons, turning into an integral part of the vocabulary of the language that borrowed them. It should be noted that many of Abai's thoughts were fixed in the Kazakh language as well-aimed and winged words and joined the ranks of Proverbs and sayings.