INFORMATION AND ANALYTICAL SUPPORT FOR THE DEVELOPMENT OF INTERNATIONAL BUSINESS
Authors:   Simon Kuznets Kharkiv National University of Economics, Ivashchenko Hanna 
Published: November 2024

The subject of the study is methodical and analytical support for the development of international business. The research methodology is based on the use of complex analytical tools for the development of international business. When conducting an analysis of the global economy, rating tools are often used to determine the position of countries in certain ratings. To carry out analytical research at the level of the international economy, countries conduct a statistical analysis of the import and export of goods and services by country. When conducting analytical studies at the level of the international economy, instruments for regulating international trade in goods and services are often analyzed. The analysis of the enterprise's export activity is carried out on the basis of a comparison of prices for its products on the domestic market and on foreign markets. The purpose of the study is to develop the theoretical and methodological foundations of information and analytical support for strategic management of international business. Research conclusion. During the research, analytical tools were distinguished according to the levels of development of international business: global economy; international economy; analytical support when companies enter international markets; analytical support for conducting export and import operations. As part of analytical support at the level of the global economy, methods of comparison, structuring and rating tools are defined. As part of the analytical support at the level of the international economy, the instruments of regulation of international trade in goods and services, as well as the methods of analysis of international economic relations, are defined. It is proposed to include methods of comparing the conditions of doing business in different international markets, as well as methods of analyzing the risks of doing international business, to analytical support when companies enter international markets. It is proposed to include methods of comparing the export of goods to different countries and methods of determining the efficiency of import operations to the analytical support of conducting export and import operations. Strategic management of the company's foreign economic activity should provide for a certain justification and implementation of strategic changes. Strategic management of the company's foreign economic activity should involve conducting business with the influence of several governments of different countries, several currencies, changes in political, legal, economic and cultural systems. Methodological support for the formation of the strategy of the company's foreign economic activity has been developed. The key stages of evaluation and analytical support of the strategy of the company's foreign economic activity are analyzed. The sequence of the main stages of the export strategy of the company entering foreign markets is systematized. The main stages of the company's export operations are proposed. The stages of organization of the company's exit to foreign markets are given. A strategy for the development of the enterprise's foreign economic activity has been formed. The strategies of foreign economic activity have been systematized. The main stages of the formation of the strategy for the development of the company's foreign economic activity are analyzed. The development of a strategy for the development of the company's foreign economic activity, first of all, may depend on the optimally planned and organized activity of the company in relation to its entry into foreign markets. At the same time, an important point is the issue of ensuring the competitiveness of the company's products or services.