bluuebunny/crossref_metadata_2025 huggingface dataset:
A relevância do paradigma transformativo na contemporaneidade em estudos que envolvem temas sociais
Authors: Barreto dos Anjos Nivia , Amaro Maria Inês
Published: May 2023

Este artigo procura dissertar a respeito da relevância do paradigma transformativo na contemporaneidade em estudos que englobam temas sociais. O seu objetivo geral é clarificar a relevância do paradigma transformativo nos estudos que envolvem temas sociais, principalmente nos que se referem às relações de poder e justiça social. Os objetivos específicos consistem em: 1. Apresentar a concepção teórica do paradigma transformativo por meio dos estudos de Donna Mertens; 2. Verificar a relação do paradigma transformativo com o pensamento de Paulo Freire no que se refere ao livro Pedagogia do Oprimido. A concepção  metodológica abraçada ampara-se em revisão teórica de literatura. O desenho teórico respalda-se na ideia de que em estudos voltados ao social o paradigma transformativo é o mais apropriado na atualidade porque ele se refere às relações de justiça e poder. Nas conclusões  será apresentada como proposta que este paradigma seja mais utilizado em pesquisas no Brasil e em Portugal. Entende-se que este artigo é  cientificamente importante, pois pretenderá esclarecer que este paradigma na contemporaneidade poderá ser uma ferramenta que contribuirá para o  enrobustecimento das pesquisas que envolvem temas sociais até porque esse paradigma defende que a pesquisa deve estar relacionada à política, confrontando a opressão social e sugerindo um plano de mudança.
ABSTRACT: This article aims to discuss the relevance of transformative paradigm in contemporary studies which encompass social issues. Its overall objective is to clarify the relevance of transformative paradigm in studies that involve social issues, especially those ones that refer to power relations and social justice. The specific objectives are: 1. To present the theoretical conception of transformative paradigm based on Donna Mertens’s studies; 2. To check the relation between the transformative paradigm and Paulo Freire's ideas on Pedagogy of the Oppressed. The methodology adopted is based on a theoretical review of literature. The theoretical outline is based on the conception that the transformative paradigm is currently the most appropriate one in studies focused on the social, because it refers to relations of justice and power. In the final considerations, this article proposes this paradigm hould be more used in research in Brazil and Portugal. This is considered to be a scientifically relevant work, as it will seek to demonstrate that this paradigm in contemporary times can be an instrument to strengthen research involving social issues, not least because this paradigm argues that research must be related to politics, confronting social oppression and suggesting a plan for change.
Keywords: Transformative Paradigm, Pedagogy of the Oppressed, Social Themes in Contemporaneity, Social Justice and Power.
Analysis of world technological trends in the field of marine research
Authors:   State Institution “Ukrainian Institute of Scientific and Technical Expertise and Information”, Bohomazova V. M. , Kvasha T. K. ,   State Institution “Ukrainian Institute of Scientific and Technical Expertise and Information”, Kovalenko O. V. ,   State Institution “Ukrainian Institute of Scientific and Technical Expertise and Information”
Published: April 2023

In order to establish and sustainable development of Ukraine as a modern maritime state, there is a need to reboot and restructure the entire system of Ukrainian marine scientific research. Taking into account the modern scientific and technical potential of Ukraine and geopolitical conditions, new tasks and goals have arisen before Ukraine, which, in turn, requires new measures and approaches to marine scientific activity, which is one of the important factors in the implementation of Ukraine's national interests in the field of marine activities. The monograph outlines the theoretical and practical foundations of predictive and analytical marine research, analyzes the regulatory framework for marine scientific research in the EU and Ukraine, and also presents the results of a study of global technological and scientific trends in the field of marine research in the areas of fisheries and aquaculture, activities for the use of water environments, water management and infrastructure (digital and for research and testing). Designed for representatives of public authorities, experts, scientists, engineers, teachers of higher educational institutions.
First-principles calculation analysis and photovoltaic properties of Cu compound-added perovskite solar cells
Authors: Okumura Riku , Oku Takeo , Suzuki Atsushi , Fukunishi Sakiko , Tachikawa Tomoharu , Hasegawa Tomoya
Published: May 2023

Experiments and first-principles calculations were performed to investigate the effects of Cu substitution in CH3NH3PbI3 perovskite crystals. The first-principles calculations indicated that the energy level of the Cu d orbital formed above the VB maximum would be an acceptor or defect level. The effect of Cu addition on device properties was investigated, and the device with added 2% Cu provided higher efficiencies than the standard device. On the other hand, the decrease in short-circuit current density with increasing Cu content would be attributed to the defect level of the Cu d orbitals. First-principles calculations and experimental results provided insight into the function of Cu in CH3NH3-based perovskite crystals.
Parasitological, Bacteriological and Virological Research of Carp (Cyprinus carpio) in a Case in Hirfanlı Dam Lake in Türkiye
Authors: ÇİLLİ Esat , YEŞİLÖZ Hakan , GÖKCECİK Ömer Faruk , NUHAY Çağatay , ÇAĞIRGAN Abdurrahman Anıl , PEKMEZ Kemal , KAPLAN Murat , KAFA Bülent
Published: May 2023

The aim of the present study was shedding light on the disease factors underlying mortality event among common carps inhabiting Hirfanlı Dam Lake in Türkiye in spring of the year 2021. For this purpose various parasitological, bacteriological and virological research techniques were employed. Five parasite genera, Dactylogyrus spp., Myxobolus spp., Eimeria spp., Trichodina spp., Diplostomum spp. were isolated from 13 common carps. The opportunistic bacterial pathogen of fresh water fishes Aeromonas hydrophila was also isolated from wounded fish. No viruses were detected. Fungal infections were encountered in the skin lesions of carps. The source of the encountered morbidity and mortality picture among the studied carps points to the combined action of parasitic, bacterial and fungal agents in these fish. Further investigations on seasonal variations of parasitofauna on the lake are needed for better understanding the dynamics in the ecology of the parasites which are hosted by carps in the Hirfanlı Dam Lake.
El enganche y sentido de pertenencia escolar en Educación Secundaria: conceptos, procesos y líneas de actuación
Authors: Fernández-Menor Isabel
Published: May 2023

En este artículo se realiza una revisión de la literatura o estado del arte de dos conceptos fundamentales de la conexión escolar. Por un lado, se trabajan los términos enganche y desenganche escolar y, por el otro, el sentido de pertenencia, ambos en el contexto de la Educación Secundaria Obligatoria, por ser la etapa educativa donde se presentan más casos de fracaso y abandono escolar. En este sentido, el fracaso y el abandono continúan siendo las principales preocupaciones del sistema educativo y muchas de las respuestas a este hecho se pueden encontrar en lo relativo a la conexión escolar de los estudiantes. A lo largo de este artículo se incluyen reflexiones personales sobre la temática, un extenso recorrido sobre los términos mentados, autores de relevancia, campos de trabajo, investigaciones realizadas, las dificultades y confusión terminológica por la existencia de gran variedad de términos y, finalmente, las variables que entran en juego en estos procesos. A continuación, se ofrece una propuesta de trabajo mediante la reconversión de las variables de afectación que se pueden considerar medidas de actuación. A modo de conclusión, los procesos de enganche y desenganche, así como la pertenencia escolar son elementos clave para comprender el fracaso y abandono escolar.
Balanced Scorecard and Strategy Map Design in The Company (Case Study at PT. Astra Agro Lestari)
Authors: Godang Wardiman Ivan , Lukman Syukri
Published: April 2023

This study aims to analyze the performance of PT Astra Agro Lestari using the balanced scorecard and strategy map. Researchers use secondary data through the company's annual report and literature review. The results obtained, starting from a growth and learning perspective, have three strategic objectives and KPIs. Then the internal business process perspective has 5 strategic goals and KPIs. From the customer perspective, it has 3 strategic goals and KPIs. From a financial perspective, it also has 3 strategic goals and KPIs. Furthermore, each prepared strategy is visualized through a strategy map.
The Impact of Transjakarta Bus Rapid Transit (BRT) Operationalization on Economic Growth and Unemployment Rate in DKI Jakarta Province
Authors: Satrio Rico Bagus , Hidayat Achmad Kemal , Hayati Amelia
Published: April 2023

Special Capital District Jakarta province is one of the most populous cities in Indonesia. People commute every day mostly by using private vehicles to meet their needs. Somehow another alternative comes as one of the longest lengths of BRT track in the world, operationalization of the Transjakarta BRT is expected to be able to contribute to economic growth and improve people's accessibility so that it could reduce the unemployment rate. This paper aims to determine the magnitude of BRT operationalization on economic growth and the unemployment rate in Jakarta. This paper used panel data consisting of 5 cities in Jakarta during 2016-2021. 2 Stage Least Square is being used as a methodology that estimates endogenous & predetermined variables. Secondary data used consist of economic growth, the unemployment rate as the endogenous and BRT kilometer traveled private vehicle units, stock capital growth, and the number of the labor force as the predetermined ones. The findings in this study indicate that the operationalization of BRT contributes 0,01577231 to economic growth and decreases 0,00120415 the employment rate in Jakarta at the significance level of 5% ceteris paribus. It suggests that in the long-run BRT, operationalization plays an important role in the transportation economic sector in Jakarta
The Influence of Leadership and Work Stress on Employee Performance at The Bandung City Regional Revenue Agency
Authors: Bahari Fahmi Dwi , Fiera Muhamad Dezan , Sofyandi Herman
Published: April 2023

Bandung City Revenue management agency is an agency engaged in city revenue and taxation, this agency is used as the object of this research, This research seeks to improve employee performance to be even better, with the factors used are leadership and stress work  is also a variable in this study. The research method used is a descriptive and verificative method. The population used was employees of the Bandung Regional Revenue Agency which amounted to 37 people, the research sample used was 32 people. The analysis method uses multiple regression and hypothesis testing. The results of the study were obtained as a member of the Regional Revenue Agency of the city of Bandung with a fairly effective  leadership with the highest level influenced by the factor of responsibility and the provision of guidance while the lowest is good relations to subordinates and the provision of freedom of opinion. The Regional Revenue Agency of Bandung city has a fairly good level of work stress, with the highest level of work stress being with the role demand factor and organizational leadership, while the lowest is  the factor of task demands and demands between individuals. Employee performance is significantly influenced by leadership and work stress. Work stress is more domonan whereas leadership is lower. The highest factor in work stress is the demands of the role and leadership of the organization where both factors have a fairly high influence on stres levels employee work, while in leadership there is a lack of relationship between superiors and subordinates this affects employee performance and also freedom of opinion makes decreased employee performance, this  affects the suitability.
Mitigating Nonlinear Distortions of High-Powered LEDs for VLC using Deep Neural Networks
Authors: K S Abhaynarasimha , Vakamulla Venkata Mani , Sellathurai Mathini
Published: May 2023

In this paper, we present a hardware implementation of a Deep Neural Network (DNN) based receiver for Visible Light Communication (VVLC) application. The presented system can combat the effects such as non-linear behavior, attenuation at higher frequencies, ambient noise, and property differences observed in high-power Commercial-off-the-shelf Light Emitting Diodes (LED).
Effectiveness of Skin- to Skin Contact on duration of third stage of labor in Baghdad Teaching Hospital: Comparative Study.
Authors: Ali Rabea M. , Mejbel Mountaha Kahidm
Published: May 2023

Objectives: To determine the effectiveness of the skin-to-skin contact on duration of 3rd stage of labor.
Methodology: A quasi-experimental design study conducted at the delivery room in maternity department at Baghdad teaching Hospital in Baghdad city. Data collection was started at 2nd January to end of March /2012. Purposive sample consisted of (80) mother and her neonate, (40) mother considered "skin-to-skin contact" group and other (40) considered "control group" and they receive the routine care of the hospital. An assessment tool was constructed for the purpose of the study, it was comprised of Socio-Demographic Data, Mother reproductive health history, assessment of placental separation time, Assessment of mothers third stage. Data were collected through the utilization of application, observation, assessment tool, and the interview techniques as a mean of data collection process. Pilot study was conducted on (10) Mothers on 2nd January to 10th January 2012. To make instrument valid, it was presented to a panel of (20) experts, the reliability of study, correlation coefficient of third stage of labor was (0.76). Data were analyzed through the application of descriptive statistical data analysis approach (i.e., frequency, percentage,) and inferential statistical data analysis approach (correlation coefficient, and chi- square & t test).
Results: The study demonstrates that the highest percentage (27.5%) of study sample was in age group (21-25) years, while the control (16-20) years, concerning the educational level for mothers (55%) (47.5%) respectively for both study and control groups are primary school graduates. Concerning the occupation for mother: highest percentages for both study & control groups (87.5%) (80%) were housewives. There are significant differences between study and control group in third stage of labor assessment, in (complete placental separation, Uterus contract immediately after birth, uterus position between umbilici and pubic bone, absent of any abnormal signs of uterine atony or postpartum hemorrhage, & giving Methargen).
Recommendations:-continuous educational and training program to all midwife work in delivery room on the implementation of skin-to skin contact for all mothers in delivery room, and clarify the benefits on mother and her neonate.
Assessment of Nurses Knowledge upon Treatment Strategies of Irritable Bowel Syndrome
Authors: Ahmed Sabah Abass , Sajem Kareem Khahban , Hassan Huda Baker
Published: May 2023

Objectives: The study aims to identify the nurse's knowledge upon treatment strategies of irritable bowel syndrome, and to find out the significant differences between their knowledge and some variables.
Methodology: Descriptive analytical design of the study was conducting on 80 nurses, starting in January 4th 2010 to the July 4th 2010. The questionnaire was composed of two parts and introductory page that invite the nurses who participate in the study, part one is demographic- characteristics sheet which consist of 19 items which included: Gender, age, level of education, workplace, and year of experiences Part two: Included four domains related to treatment strategies of IBS which consists of drugs therapy (9 Items), nutritional therapy (7 Items), and psychological therapy (5 Items), and complementary therapy (4 Items). The researcher used the appropriate statistical methods in the data analysis which included descriptive data analysis and inferential data analysis. 
Results: The findings of present study revealed that 55% of the nurses were females, majority of them at age 31-40 years ago, most of the nurses were institute education graduated were of (41.2%), 58.5% of nurses response was incorrect regarding to drugs therapy, and 76.7% of nurses response was correct regarding to nutritional therapy, the results indicated that there were highly significant between nurse's response about drugs therapy and Psychological therapy with age, highly significant between Psychological therapy and level of education at P≤0.05.
Recommendation: The study recommends to preparing programmed lectures for the nurses to learn the treatment strategies of IBS especially for the nurse staff who works in medical units in the hospital to provide patients all knowledge related to IBS management.
Conclusions: the results of study concluded that the nurses have low knowledge regarding treatment strategies for irritable bowel syndrome.
Efficiency of Nursing management Toward Pain
Authors: Hamza Rajha A. H.
Published: May 2023

Objectives: The study aimed to identify the efficiency of nursing management toward patients' pain. And to find out the association between the nursing knowledge concerning pain management and nurses characteristics.
Methodology: A descriptive study is carried out at AL-Najaf teaching hospitals which include, AL-sadder medical city, AL-Hakeem hospital, AL-Zahra hospital, AL-Forat hospital, through the period of 11/11 /2011 to 28/3/2012. A probably (random sample) of (83) nurses those who are work in the above hospitals. The data are collected through the use constructed questionnaire, which consists of two parts, demographic characteristic sheet that consists of (6) items, which included gender, age, level of education, years of experience and hospital, place of work in the hospital. And the second part of the questionnaire was consists of (16) question concerning nursing management regarding pain management and by means of direct interview technique with nurses who were individually interviewed in the hospitals.
Results: The finding of the present study indicate that a significant association between nursing knowledge concerning pain management and gender and the result shows no other association occurs between the nursing management and other nursing characteristic in this results. And the majority of nurses have moderate level in knowledge about pain management.
Recommendation: Conduct education programs for nurses who have no experience in assessing and managing of pain and to increase the teaching hours about pain management in the curriculum in nursing colleges and institutes including both theory and practice. Also to Provide posters, pamphlets, and booklets in the hospitals to improve their knowledge.
IMPLEMENTASI SISTEM INFORMASI PENJUALAN DAN PEMASARAN BERBASIS WEB PADA TOKO BUNGA MING ART
Authors: Priatna Apit , Maulana Yusuf Arif
Published: May 2023

Toko bunga Ming Art mnyediakan berbagai macam produk bunga hias dan Event Décor, frame serta pelayanan pengiriman sampai ketempat pemesan. Pemesan melalui telephon atau langgsung datang ke showroom Min Art. Pelanggan yang memesan melalui telephone, biasanya merupakan pelanggan yang telah menpunyai katalog Ming Art, dengan cara menyebutkan model rangkai yang dipesan dan sedikit memberikan informasi tambahan apabila tipe bunga yang dipilih lebih khusus. Adapun metode yang digunakan dalam penelitian ini yaitu dengan menggunakan metode analisa dan metode perancangan.metode analisa meliputi analisa organisasi system yang berjalan analisa masalah dan solusi. Sedangkan metode perancangan digunakan untuk melakukan  perancangan system yang mencakup perancangan struktur menu, state transition diagram, rancangan proses serta masukan dan keluaran database. Berdasarkan pengamatan yang  penulis telah lakukan masih adanya permasalahan yang menyangkut sistem pemasaran dan penjualannya. Seperti  media promosi, informasi, pemasaran, dan penjualan. Dalam pelayanan yang kurang cepat dan tepat waktu, Apabila hal ini tidak diatasi dengan segera dapat mengakibatkan kerugian bagi perusahaan dan hilangnya kepecayaan pelanggan kepada Ming Art. Berdasarkan permasalahan tersebut diatas, penulis berpendapat bahwa untuk mengatasi permasalahan yang terjadi tersebut, perlu dirancang dan diimplementasikan suatu system yang terintregrasi antar fungsi-fungsi yang berkait dalam perusahaan, dengan mengunakan database, berbasis Web Site. Dengan penerapan system ini diharapkan akan dapat bermanfaat bagi perusahaan dalam operasionalnya dimasa akan datang.
Evolução do Tratamento de Superfície nos Implantes Dentários
Authors: Ferreira Laura Maria , Lima Vicente Marcelly Carolinny , Andrade de Oliveira Maria Eduarda , Cossatis João José
Published: May 2023

A osseointegração é parte do processo que garante sucesso na implantodontia a partir de uma forma segura e eficiente de instalação do implante, tornando-o propício a receber carga proveniente da mastigação. Sabe-se que vários fatores estão envolvidos, como qualidade óssea planejamento, técnica correta, resposta cicatricial e prótese adequada. Como parte do processo da osseointegração, além da escolha do implante correto, o tratamento de superfície, que refere-se a um processo que modifica a camada mais superficial de um implante dentário com a finalidade otimizar o processo de osseointegração, diminuindo a possibilidade de problemas que possam levar à perda do implante. Este processo pode ser realizado de diversas formas, como relatado no presente artigo através da escrita e de mecanismos pedagógicos. Seu objetivo final é promover contato íntimo entre osso e implante, e a partir do que foi relatado neste trabalho pode-se verificar sua imprescindível atuação dentre os diversos tipos de tratamento possíveis. Foi possível constatar que o tratamento de superfície pode ser considerado peça chave no processo de ossointegração e que o planejamento correto irá direcionar qual é o melhor tratamento de superfície para cada caso.
Uso de bioestimulantes na cultura do milho (Zea mays L.): uma revisão
Authors: Barbosa da Silva João Henrique , Da Silva Antônio Veimar , Da Silva Carla Michelle , Veloso Ribeiro Gomes Talita Regina , Dos Santos Araújo Vanderléia Fernanda , Sousa Nóbrega Jéssica , Carneiro da Silva José Luiz , Correia de Melo Ferreira Dantas Victor , Silva José Artur , Oliveira Guedes Soares Augusto , Salviano Lopes Adriano , Paloma da Silva Leal Márcia
Published: April 2023

O milho (Zea mays L.), é uma cultura de grande importância para o mundo. Dentre os grandes produtores dessa comoditie, destaca-se os Estados Unidos, China e Brasil. Visto o alto valor comercial do milho, tecnologias vem sendo empregadas no processo de produção, como a utilização de bioestimulantes. Nesse sentido, esse estudo objetivou revisar o conhecimento atual sobre os efeitos dos bioestimulantes na cultura do milho, em especial, o extrato de algas e extrato pirolenhoso, destacando a resposta direta ou indireta do vegetal quando utilizado esses tipos de substâncias. Diversos estudos de pesquisa já enfatizam a relevância do potencial de algas para uma melhor eficiência na produção agrícola, sendo fortes influenciadores ativos no crescimento da planta, visto sua aptidão de produzir ou interagir com os fitohormônios da planta, proporcionando ainda, um melhor desenvolvimento do sistema, maior vigor e aumento da produtividade. Por sua vez, o extrato pirolenhoso é um produto natural obtido da queima da madeira e utilizado como condicionador do solo, indutor de enraizamento, repelente de insetos pragas e outras funções que diminuem a utilização de defensivos agrícola no sistema de cultivo, sendo um bioestimulante com forte tendência no mercado. Os bioestimulantes apresenta-se como um potencial insumo alternativo para o incremento no crescimento e desenvolvimento de plantas de milho, contudo, entende-se que novas pesquisas são necessárias, com o intuito de fornecer melhores informações de interesses agronômicos.
Desenvolvimento inicial do milho em resposta a adubação complementar de rochagem
Authors: De Brito Rychaellen Silva , Batista Ferreira Josimar , Do Vale Moreira José Genivaldo
Published: April 2023

Uma adubação equilibrada desempenha papel fundamental para o aumento do rendimento das plantas cultivadas e na obtenção de uma produção elevada. A rochagem está atualmente entre os temas mais relevantes nesse sentido. Por isso, o presente estudo tem como objetivo avaliar o efeito da adubação com pó de rocha sobre o desenvolvimento da cultura do milho (Zae mays). Foi utilizado como material vegetativo o híbrido AG 7088 PRO3, cultivado em casa de vegetação em sistema de delineamento blocos casualizados, aplicando as seguintes doses de adubação: 0; 3; 5; 7 e 9 t ha-1 respectivamente. Como resposta a adubação, foram verificados à altura da planta, massa seca (a planta dividida em folha, colmo e raiz) e consequentemente a alocação da biomassa. Os dados obtidos foram submetidos à análise de variância e quando significativos, utilizou das técnicas da análise de regressão para interpretação. Foi concluído que para a altura, sugerem que a rochagem auxilia no desenvolvimento da cultura. Quando se refere a produção de massa seca, é evidente que a adubação proporciona um ganho de rendimento superior a testemunha (0 t ha-1). A alocação de biomassa expressa que os tratamentos com rochagem indicam um melhor equilíbrio nutricional quando referido ao comparativo de médias.
PROSPECTS FOR THE DEVELOPMENT OF RETAIL TRADE IN RUSSIA UNDER SANCTIONS RESTRICTIONS
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Ilyashenko Svetlana B. , Stolyarova Alla N. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: May 2023

The article is devoted to the issues of describing the state of the domestic retail sector during the period of sanctions restrictions and determining the prospects for its development. It is clarified that the retail sector in 2022 faced a number of problems, including the outflow of capital investments, the instability of the national currency, the growth of banking risks, inflation, the disruption of supply chains, the curtailment of promising projects, as well as the introduction of direct restrictions, for example, in the field of technology imports, fashion industry, etc., the exit of representatives of foreign brands from the market, a decrease in consumer activity. It was revealed that despite the active unprecedented sanctions influence of Western countries, the domestic retail industry has maintained a price increase in turnover. Based on the results of the study, we formulated the prospects for the development of the retail sector, namely: an increase in the activity of domestic brands in the overall structure of product categories of retail chain stores; continued implementation of technology imports and an increase in import volumes, development of the import structure through interaction with promising suppliers; innovative development of the retail sector through the implementation of technological, managerial and marketing innovations; adaptation of domestic companies to the changed operating conditions, identification of new categories of players whose activities are based on the import of goods from departed foreign companies into the domestic market; taking into account changes in customer preferences and consumer habits, taking into account the special significance of pricing factors in the structure of incentives to consume.
CONCEPTUAL BENCHMARKING TRENDS IN THE FRAMEWORK OF THE ESG AGENDA IN THE RUSSIAN RETAIL INDUSTRY
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Mosalov Ilya E.
Published: May 2023

The orientation of world states, society and business to expand corporate responsibility in environmental and social areas has been developed in the form of an ESG concept. Since the beginning of the XXI century, the largest enterprises of the domestic market have been focused on adapting and implementing foreign best practices, called benchmarking. The article examines the state, specific features and problems of benchmarking implementation in the field of non-financial ESG reporting on the example of a significant, socially oriented sector of the Russian economy – retail trade. The analysis of the essence of the ESG agenda and the associated Sustainable Development Goals, the dynamics of Russian organizations participating in this agenda, highlighting the features of benchmarking in Russia. The reasons and significance of the introduction of ESG into Russian business and the reflection of this trend in domestic investment practice as the main field of significant changes for organizations under the influence of such implementation are determined. The analysis of the quality of information disclosure in the ESG reports of Russian companies was carried out, the main features of its content in the context of industries with the allocation of retail space were highlighted. In addition, the rating and statistical trends of trade development in the international corresponding rating are determined with the definition of strategic goals for the development of the industry, taking in to account its specifics and the Sustainable development goals set by the UN. On this basis, from the reports of the largest Russian retailers participating in the RAEX Europe rating, the main strategic directions for the implementation of the ESG agenda in corporate policy are highlighted, foreign analogues are given, confirming the nature of benchmarking in terms of the implementation of these strategic directions. The specifics of the implementation of the ESG concept in the field of domestic retail are determined in accordance with the established practice of benchmarking.
THE ACTUALIZATION OF STATE SUPPORT FOR SMALL BUSINESSES IN WHOLESALE TRADE
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Nikulina Yulia A.
Published: May 2023

The article considers the current programs of state support for small businesses in the field of trade. The effectiveness of support programs for the wholesale trade sector is analyzed, taking in to account the specifics of its business processes and existing needs in the era of digital expansion. The main directions that require updating the approach to the developed support programs for wholesale trade enterprises related to small businesses are identified. Based on the results of the analysis, the author gives recommendations on the allocation to separate programs of state support of enterprises belonging to small businesses operating in the field of wholesale trade in order to maintain competitiveness and vitality of this economy sector.
ORGANIZATIONAL MECHANISMS OF MERCHANDISING IN MODERN RETAIL
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Sizova D. A. , Sizova T. V. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Volobuev N. A. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: May 2023

Retail trade is a dynamically developing sector of the economy largely due to increased competition, the process of globalization only intensifies competition between retail chains and other market participants. The correct application of the principles of merchandising allows you to reduce the cost of advertising and information activities within the walls of the store by placing goods in accordance with the behavior of the buyer. In the conditions of competition in the market, those trading enterprises that are well versed in the principles of merchandising and actively apply it, thereby promoting their business to a new, higher level, win.
MERCHANDISING AS AN ELEMENT OF THE COMPETITIVENESS OF A TRADING COMPANY IN MODERN TIMES
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Sizova D. A. , Sizova T. V. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Volobuev N. A. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: May 2023

The intensification of competition between market participants makes it necessary to use modern methods of promoting goods. Professional sellers using methods that are based on the psychological attitudes of potential buyers try to present their goods in a favorable light for themselves and pay attention to it, while exerting pressure on the buyer, which forces him to perform certain actions. Among such methods, merchandising occupies a special place, which encourages the buyer to buy and increases the turnover at the enterprise. The market leaders are those companies that actively implement its principles in their activities, paying attention not only to the quality and price of their goods, but also to their appearance, packaging, and place on the counter. Currently, buyers often experience inconveniences from manufacturers and merchants who want to present or sell their goods, who strive to use the area of the outlet as efficiently as possible to attract the most attention. Many sources say that buyers in 65-70% of cases make a decision to purchase a particular product when they are directly in the store’s trading floor; and “unscheduled purchases” can be up to 89%.
EVALUATION OF DIGITAL CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY WHEN BUYING GOODS ONLINE
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Kravchenko Elena S. , Karashсhuk Oksana S. ,   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Published: May 2023

The article presents the results of a statistical study of the dynamics of the development of digital skills of the Russian population, as well as studies the trends of changes in their involvement in the digital space when searching and buying goods in real time. The features of the development of digital skills and consumer preferences in the online purchase of goods by representatives of four main generations are investigated: Baby Boom, X, Y, Z. The influence of digital technologies on the change of the consumer value chain has been studied. An integrated system of determinants for assessing online customer loyalty has been developed, which includes six determinants and allows for a comprehensive assessment of the level of customer loyalty during online purchase of goods and to determine directions for improving communication with customers. The methodological tools for the integral assessment of the level of online customer loyalty are given, which allows identifying the level of such loyalty, as well as evaluating the effectiveness of online sales organization from the consumer’s perspective and determining ways to improve interaction with him in the digital environment. A model of the formation of an omnichannel marketing strategy is obtained, which takes in to account integrated marketing channels available to the consumer, covers the full cycle of sales funnel management, takes in to account the segment of the target audience and allows effective interaction with the consumer in the digital environment.
CHANGING CONSUMER BEHAVIOR IN MODERN CONDITIONS
Authors:   Russian University of Economics named after G. V. Plekhanov, Moscow, Russia, Ilyashenko Svetlana B. , Mityaeva Olga A. ,   Tula branch of the Plekhanov Russian University of Economics, Tula, Russia
Published: May 2023

The article is devoted to the study of issues of changing consumer behavior in modern conditions. It was clarified that it is important for domestic companies to determine shifts in consumer behavior and activity, to take them into account when developing development strategies. It has been determined that the most common consumer economy strategies during crisis periods are substitution, rationalization and avoidance strategies. A general description of modern features of consumer behavior is given – irrational financial manifestations, changes in consumer habits and the level of purchasing activity.
THE ROLE AND IMPORTANCE OF SMALL ENTREPRENEURSHIP IN FORMING THE COUNTRY ECONOMIC DEVELOPMENT STRATEGY
Authors: Vitkovskyi Yurii , Smihunova Olena , DUDNYK Olena
Published: May 2023

The purpose of the article is to study the activities of small businesses as the main driver of economic development and on this basis to determine their role and importance in the development of the economy. The terminological essence and content of the concept of “entrepreneurship” and its change and streamlining in the development of economic theory, as well as the definition of the concept “small business” are considered. It is established that in world practice there are different approaches to the classification of entrepreneurship and criteria for classifying it as small. The most used criteria are the number of small business staff (average number of permanent and part-time employees); the amount of authorized capital; financial performance of a small enterprise (net profit, total income, asset turnover); type of enterprise activity. The advantages of small business are identified, which include the ability to change and adapt quickly, mobility and the ability to combine efforts, innovation potential, proximity to the customer, low overhead costs, the use of narrow niches. Based on the study, the main goals and objectives of small business are systematized, as well as the importance of the activities of these entities in the social, economic, and environmental spheres. It is established that the prospects for the development of small business depend on the factors of the external micro and macro environment that affect entrepreneurs in a certain period and the article is based on obstacles, according to the author. According to the results of the study, it was concluded that small business is the driving force of a market economy and is designed to solve problems such as identifying factors of innovative growth of large, small and medium enterprises, and determine the strength of each factor; to determine the factors influencing the improvement of the level and quality of life of the population and to characterize the possibilities of expanding the middle social stratum, as well as to form the priority directions of innovative development of small business.
Key words: small business, business, public administration, economy, management.
Investigating the Effect of Gender on 85 ESL DELL UOB Students’ Self-Confidence When Speaking English
Authors: AlSabbagh Zainab
Published: April 2023

There are many psychological factors negatively affecting English language learners. This research aims to investigate the psychological factors, negatively affecting 85 ESL, UOB, DELL students’ lack of self-confidence when speaking English with their classmates, especially classmates of the opposite gender, through conducting 2 classroom observations, administering a self-assessed questionnaire, & analyzing data using IMB SPSS. Moreover, the findings of the 2 classroom observations suggest that students lack self-confidence when speaking English with their classmates is negatively affected regardless of their classmates’ gender, whereas, the questionnaire suggest that the students’ self-confidence is negatively affected when speaking English with classmates of the opposite gender which is principally due to psychological factors. Furthermore, the Bivariate Correlation test conducted via IMB SPSS indicateS that the relationship between the student's gender and their self-confidence when speaking English with classmates of the same and/or opposite gender is negative.
PENGARUH KONSUMSI PANGAN FERMENTASI TERHADAP PROFIL LIPID DARAH : STUDI LITERATUR
Authors: Harjo Verrina Amira , Doloksaribu Tetty Herta
Published: April 2023

Penyakit kardiovaskular merupakan penyebab kematian nomor satu secara global. Profil lipid darah yang tidak normal berkaitan erat dengan kejadian penyakit kardiovaskular. Pangan fermentasi merupakan salah satu jenis pangan yang diketahui mengandung zat gizi yang dapat membantu memperbaiki kadar profil lipid darah. Tujuan penelitian ini adalah untuk mengetahui pengaruh konsumsi pangan fermentasi terhadap profil lipid darah berdasarkan studi literatur. Penelitian ini merupakan penelitian studi literatur. Pencarian literatur dilakukan menggunakan empat database, yaitu Google scholar, Portal GARUDA, DOAJ, dan PubMed menggunakan kata kunci dan boolean operator : 'pangan fermentasi' AND 'profil lipid darah'. Artikel yang ditemukan sebanyak 1.278 artikel yang dipublikasi dari tahun 2016-2021. Artikel diseleksi berdasarkan judul, abstrak, full text, bahasa, serta PICOS yang akhirnya diperoleh 10 artikel yang layak untuk dikaji. Hasil penelitian menunjukkan bahwa dari 10 artikel, terdapat 6 jenis pangan fermentasi. Delapan dari sepuluh artikel menunjukkan bahwa konsumsi pangan fermentasi memiliki pengaruh yang signifikan terhadap perbaikan profil lipid darah. Konsumsi pangan fermentasi memiliki pengaruh yang signifikan pada perbaikan profil lipid darah. Pangan fermentasi yang menunjukkan hasil signifikan pada perbaikan profil lipid darah adalah tempe, yogurt sinbiotik pisang batu, kefir, keju feta dan tape ketan hitam. Chungkukjang dan yogurt sinbiotik kayu manis tidak menunjukkan adanya perbaikan profil lipid darah secara signifikan.
POLA ASUH ORANG TUA TERHADAP KONDISI MENTAL dan PERILAKU ANAK SELAMA MASA PANDEMI COVID-19
Authors: Dila Ratna Fadila Putri , Is Susiloningtyas  , Machfudloh
Published: April 2023

ABSTRAK

 

Corona virus 2019 atau COVID-19 merupakan penyakit menular yang disebabkan oleh sindrom pernapasan akut coronavirus 2 (SARS-CoV-2). setelah virus berbahaya ini menyebar ke sebagian besar negara yang ada di dunia maka World Health Organization (WHO) menetapkan status pandemi global Covid-19. Dikarenakan penyakit ini yang terus bertambah maka pengumpulan massa dalam jumlah besar telah dihentikan seperti sekolah, kampus, dan tempat hiburan untuk menghindari penyakit ini dan di lihat dari banyak nya korban yang tertular dan meninggal terus bertambah sedangkan solusi pengobatan yang efektif belum ditemukan. Usia rata-rata  anak  yang  terinfeksi berusia 11 tahun (dengan rentang usia 0 hingga 17 tahun). Untuk jenis kelamin Laki-laki lebih sering terinfeksi  dibandingkan  perempuan  di  semua kelompok usia anak. COVID-19  pada  anak mengalami gejala klinis  yang  lebih parah yaitu 5,9% dibandingkan dengan orang dewasa sebanyak 18,5%, sehingga diharuskan anak untuk belajar dirumah atau secara daring. Tujuan penelitian ini adalah untuk mengetahui pola asuh orang tua terhadap kondisi mental dan perilaku anak di masa pandemic covid 19 dengan menggunakan metode penelitian studi literature review. Pencarian dilakukan dengan media elektronik pada Google Scholar dan pubmed dengan menggunakan kata kunci masalah mental pada anak, pola asuh orang tua, dan covid 19 dan kriteria pencarian pada tahun penerbitan dengan kurung waktu maximal 3 tahun. Pencarian data dilakukan dengan Bahasa Indonesia dan Bahasa inggris. Dari semua artikel, 13 artikel memenuhi kriteria yang diinginkan.  Hasil :  12 artikel menyatakan terdapat pengaruh pola asuh orang tua pada kondisi mental dan perilaku anak selama masa pandemic covid-19 dan 1 artikel lainnya menyatakan tidak ada pengaruh positif. Pembahasan : Beragam bentuk pola asuh tentu akan

berimplikasi terhadap pembentukan karakter anak, Selama masa pandemi pola asuh yang disarankan dan dapat diterapkan bagi orang tua yaitu pola asuh demokratis atau authoritative karena model pengasuhan ini memberikan dampak positif bagi anak. Kesimpulan : terdapat pengaruh pada pola asuh yang orang tua berikan pada kondisi kesehatan mental dan perilaku anak di masa pandemic covid-19. Kondisi kesehatan mental baik dari dari emosional dan social nya dan perilaku anak yang timbul seperti kemandirian dan kedisplinannya..

Kata kunci: masalah mental pada anak; pola asuh orang tua; dan covid 19
UJI TOKSISITAS AKUT EKSTRAK ETANOL KAYU MANIS
Authors: Syahdiana Waty  , Nurul Hidayah
Published: April 2023

Cinnamon bark (Cinnamomum burmanni) is one of the cheap and easy traditional medicinal herbs and is widely used to treat toothache. The largest content of cinnamon bark is essential oil which contains the main compounds cinnamaldehyde (60.72%), eugenol (17.62%) and coumarin (13.39%). The content has potential as an antibacterial. Cinnamon bark extract affects the growth of Streptococcus mutans which is the main bacterium that causes dental caries (Puspita et al., 2013). This research was continued to the toothpaste formulation stage where people can use this plant as an anti-plaque comfortably. The development of extracts into paste preparations requires safety or toxicity data within a certain period of time. This study uses an experimental design. The test rats were divided into 4 groups consisting of the normal group (CMC Na 0.5%), the EEKM group at doses of 300 mg/kg BW, 2000 mg/kg BW and 5000 mg/kg BW. Toxic symptoms observed included behavioral changes such as tremors, slow walking, urination, defecation, motor ability tests such as stage tests, catalepsy, hanging and death. Changes in toxic symptoms were observed intensively every 30 minutes in the first 2 hours after administration of the test preparation and followed up to 14 days after administration. Based on the results of the study showed that EEKM at doses of 300 mg/kg BW, 2000 mg/kg BW and 5000 mg/kg BW did not show a toxic effect on the physical behavior of the test animals. EEKM is included in the practically non-toxic criteria, where at a dose of 5000 mg/kg bb there is no death, the LD50 value is greater than 5000 so it is included in the practically non-toxic criteria.
The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater
Authors: Ady Bakri Asri , Darwis  , Bawaiqki Wandanaya Anita , Violin Vivid , Rachmat Fauzan Tribowo
Published: May 2023

Paylater is one of the newest payment methods in e-commerce that implements a buy now, pay later system or an installment mechanism. This service is the latest payment option launched by e-commerce. This study aims to determine user acceptance perceptions that influence satisfaction, sustainability intentions, and user use behavior. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, which also includes the variables perceived trust and pleasure, was employed in this study. This study adopted a quantitative methodology, distributing online surveys with 26 questions and using SmartPLS version 3.3.2 tools to analyze the data. According to the study's findings, eight out of ten hypotheses are supported. Effort Expectancy on Satisfaction and Price Value on Satisfaction are two hypotheses that are ruled out since their path coefficients and T-test values, respectively, are less than 0.1 and 1.96.