bluuebunny/crossref_metadata_2025 huggingface dataset:
Tinjauan Strategi Komunikasi Program Edutainment di Televisi
Authors: Dinata Angel , Susanto Eko Harry , Sudarto Sudarto
Published: October 2020

Oh Gitu is one of the Edutainment genre programs that aired on Trans Tv television station. Oh Gitu has a goal to educate while entertaining his audience by choosing hosts from comedians. Information about public service, the production of a product, to the unique information about a culture that is still rarely known by people, is packed lightly by Oh Gitu. But unfortunately after 3 months from its premiere in November 2019, Oh Gitu had to stop airing at the end of February 2020. The purpose of this research is to determine the cause of the program Oh Gitu to stop airing and to know what kind of strategy the team is doing in an effort to attract the audience. In this research authors use qualitative methods of case studies to help achieve research results. Authors use data collection methods from interviews, Internet data observation, and data documentation. The results of this research author found that the edutainment program Oh Gitu stopped airing because more people are interested in pure entertainment program, decreased program rating, and strategy mistakes in promoting the program. And the authors hope, this research can be beneficial for Trans Tv in the future to be able to maximize the impressions and programs that educate for many people.Program Oh Gitu merupakan salah satu program bergenre Edutainment yang tayang di stasiun televisi Trans Tv. Oh Gitu memiliki tujuan untuk mengedukasi sekaligus menghibur penontonnya dengan memilih host dari kalangan komedian. Informasi mulai dari pelayanan umum, produksi suatu produk sampai informasi unik mengenai suatu budaya yang masih jarang diketahui oleh orang, dikemas secara ringan oleh Oh Gitu. Namun sayang setelah 3 bulan dari tayang perdananya bulan November 2019, Oh Gitu harus berhenti tayang pada akhir bulan Februari 2020. Tujuan penelitian ini adalah untuk mengetahui penyebab program Oh Gitu berhenti tayang dan untuk mengetahui strategi seperti apa yang dilakukan oleh tim dalam upaya menarik minat menonton masyarakat. Dalam penelitian ini penulis menggunakan metode kualitatif studi kasus untuk dapat mencapai hasil penelitian. Penulis menggunakan metode pengumpulan data dari hasil wawancara, observasi data internet, dan dokumentasi data. Hasil penelitian ini penulis menemukan bahwa program edutainment Oh Gitu berhenti tayang karena lebih banyak masyarakat yang tertarik dengan program pure entertainment, menurunnya rating tayangan, dan kesalahan strategi dalam mempromosikan program. Dan penulis berharap penelitian ini dapat bermanfaat bagi Trans Tv kedepannya untuk dapat memaksimalkan tayangan dan program yang mengedukasi bagi masyarakat.
Pengaruh Tayangan Rosi "Ganja: Mitos Dan Fakta" terhadap Persepsi Mahasiswa Jakarta Barat
Authors: Kurniadi Ricardo , Rusdi Farid
Published: October 2020

One of the most viral talk show and a lot of people in Indonesian talk about it is Rosi “Cannabis: Myth and Fact”. The topic raised was cannabis, a plant that was highly negatively by Indonesians and entered into narcotics law group number 1, but turned out have a positive side for medical as discussed in the broadcast. This is evidenced by data collected from outside Indonesia such as USA, Netherlands and other countries that have legalized cannabis that this plant is very effective for medical. While cannabis in Indonesia is strictly forbidden for any reason. This study aims to determine the effect of Rosi show “Cannabis “myth and fact” can change negative perception about cannabis to be positive among west Jakarta students. This research method uses quantitative with 150 respondents from West Jakarta students who watched the show. In this research, the data analysis used is Validity Test, Reliability Test, Correlation Coefficient Test, Determination Coefficient Test, Simple Linear Regression Test. From the result of this study, it was found that there was an influence of the Rosi show “Cannabis: Myth or Fact” on the perception of West Jakarta students, which amounted to 21,3% perception (Y) imfluence impressions and the remaining 78,7% influenced by other factors such as book Cannabis Tree Story, internet articles and other factors.Salah satu tayangan talk show yang viral dan ramai dibicarakan di Indonesia adalah Rosi “Ganja: Mitos dan Fakta”. Didalam talk show ini, topik yang diangkat adalah Ganja, tanaman yang sangat dipandang negatif oleh masyakat Indonesia dan masuk ke dalam undang-undang narkotika golongan 1 ternyata memiliki sisi positif untuk kebutuhan medis seperti yang dibahas ditayangan tersebut. Hal ini dibuktikan oleh data yang telah dikumpulkan dari luar Indonesia seperti Amerika, Belanda dan negara lainnya yang telah melegalkan ganja bahwa tanaman ini sangat berkhasiat untuk medis. Sedangkan ganja di Indonesia sangat dilarang penggunaanya dengan alasan apapun. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Rosi “Ganja: Mitos dan Fakta” dapat mengubah persepsi negatif tentang ganja menjadi positif dikalangan mahasiswa Jakarta Barat. Metode penelitian ini menggunakan kuantitatif dengan jumlah responden 150 mahasiswa Jakarta Barat yang menonton tayangan tersebut. Dalam penelitian ini, analisis data yang digunakan adalah Uji Validitas, Uji Realibilitas, Uji Koefisien Korelasi, Uji Koefisien Determinasi, Uji Regresi Linear Sederhana. Dari hasil penelitian ini, ditemukan bahwa terdapat pengaruh dari tayangan Rosi “Ganja: Mitos dan Fakta” terhadap persepsi mahasiswa Jakarta Barat, yaitu sebesar 21,3% persepsi (Y) dipengaruhi oleh tayangan dan sisanya 78,7% dipengaruhi oleh faktor lain seperti buku Hikayat Pohon Ganja, artikel internet dan faktor lainnya.
Studi Pemain Basket Samuel Pelmelay dalam Membangun Personal Branding Rookie of the Year Indonesian Basketball League (IBL)
Authors: Natanael Shandy Axel , Rusdi Farid
Published: October 2020

Personal branding is imagery oneself to a be seen by the prices of other commodities appear others, how do we promote in cunning and oppression in what we would like to achieve them. Of the west a strategy is the process of the determination of a plan of the market to hold the leader of the top of the namely you focus on the long term goals with the, and with these levites were the preparation of a way worthy of or effort of how to make the purpose of the figure was reached. Samuel was done by a guy new players (rookies) ripped through a crowded have been on the talk among the league as the highest and the of  Indonesia basketball league, because through Samuel had managed to develop into nominations new best players (rookies of the year). Was used in the study a qualitative approach by a method of interviewing of resource persons who become a fan from Samuel.This study used a qualitative approach by a method of interviewing speakers who became a fans of Samuel. The research showed samuel promoting him from humble to fans, trying to professional basketball teams in direct and in life, having integrity to trusted by everybody and can be responsible for everything, more open to fans to share experiences which have so far been in a can, and consistent suitor to continuous if anything can be fix.Personal Branding adalah citra diri yang dilihat oleh orang lain terlihat orang lain, bagaimana kita mempromosikan diri kepada orang yang kita ingin capai. sedangkan pengertian strategi adalah proses penentuan rencana pa pemimpin puncak yang berfokus pada tujuan jangka panjang, disertai penyusunan suatu cara atau upaya bagaimana agar tujuan tersebut tercapai. Dalam penelitian ini, penulis menggunakan teori Personal Branding, Konsep Personal Branding, dan Kriteria Personal Branding.Samuel adalah seseorang pemain baru (Rookie) yang ramai dibicarakan pada kalangan liga tertinggi yaitu Indonesia Basketball League (IBL), karena Samuel masuk dalam nominasi pemain baru terbaik (Rookie of The Year). Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara terhadap narasumber yang menjadi penggemar (fans) dari Samuel. Hasil penelitian menunjukkan Samuel mempromosikan dirinya mulai dari sikap yang baik (Humble) terhadap penggemar, mencoba profesional di dalam Tim Basket maupun dalam kehidupan langsung, memiliki integritas supaya dapat dipercayai oleh semua orang dan bisa bertanggung jawab atas segala sesuatu, lebih terbuka terhadap penggemar agar berbagi pengalaman yang selama ini sudah di dapat, dan mempunyai sikap konsisten supaya bisa terus menerus jika ada yang salah bisa di perbaiki.
Strategi Promosi Penyanyi Cover di Media Sosial
Authors: Setiawati Mulyani Citra , Rusdi Farid
Published: October 2020

The development of the internet can be felt significantly by the community, such as the emergence of social media. Utilization of social media is currently quite extensive. Many cover singers use social media to promote the results of their creativity on Instagram and sometimes they immediately get a positive response from their followers. A cover singer is a singer who sings someone's original song. In this case, the formulation in this study is to find out the promotional strategies adopted by cover singers on Instagram social media, to find out the strengths and weaknesses of Instagram social media in the promotion process. The theoretical foundation used in this study include promotional strategies, social media, and Instagram. The approach method used in this research is a qualitative approach. The speakers in this study were three cover singers namely Rama Davis, Raynaldo Wijaya, Alya Nur Zurayya who used social media as a means to promote and provide information to their followers and one expert on social media 'Abang' Edwin Syarif Agustin. The results of this study indicate that the promotional strategy adopted in social media for these three cover singers is to utilize free and paid features found on Instagram that are packaged differently. One of Instagram's strengths is being able to include a number of features like swipe up that are easy to use. This is what makes people want to do promotions on Instagram.Perkembangan internet sudah dapat dirasakan secara signifikan oleh masyarakat, seperti kemunculan media sosial. Pemanfaatan media sosial saat ini cukup luas. Banyak penyanyi cover yang menggunakan media sosial untuk mempromosikan hasil kreativitasnya di Instagram dan terkadang mereka langsung mendapatkan respon positif dari pengikutnya. Penyanyi cover ialah penyanyi yang menyanyi ulang lagu original seseorang. Dalam hal ini, perumusan dalam penelitian ini adalah untuk mengetahui strategi promosi yang diterapkan oleh penyanyi cover di media sosial Instagram, untuk mengetahui kekuatan dan kelemahan pada media sosial Instagram dalam melakukan proses promosi. Landasan teoritik yang digunakan dalam penelitian ini diantaranya ialah strategi promosi, media sosial, dan Instagram. Metode pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Narasumber dalam penelitian ini ialah tiga orang penyanyi cover yaitu Rama Davis, Raynaldo Wijaya, Alya Nur Zurayya yang menggunakan media sosial sebagai sarana untuk melakukan promosi dan memberikan informasi kepada pengikutnya dan satu narasumber ahli media sosial ‘Abang’ Edwin Syarif Agustin. Hasil penelitian ini menunjukan bahwa strategi promosi yang diterapkan di media sosial ketiga penyanyi cover ini ialah memanfaatkan fitur-fitur gratis dan berbayar yang terdapat di Instagram yang dikemas secara berbeda. Salah satu kelebihan Instagram adalah mampu mencakup sejumlah fitur seperti swipe up yang mudah digunakan. Hal inilah yang membuat orang ingin melakukan promosi di Instagram.
Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)
Authors: Fernaldo Fernaldo , Oktavianti Roswita
Published: October 2020

The attractiveness of advertising can be understood as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create trust in a high brand as well. Brand Trust is the customer's desire to rely on a brand with the risks faced because expectations of the brand will lead to positive results. This study aims to measure the effect of the attractiveness of e-commerce advertising on consumer brand trust. This research uses quantitative techniques with survey methods and uses Tokopedia as an observation unit. Primary data was collected through distributing questionnaires to 118 respondents who knew and watched Tokopedia #MulaiAjaDulu ads and were domiciled in West Jakarta. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 15. Based on the research results, it is known that there is a positive influence between the attractiveness of e-commerce advertising on Tokopedia consumer brand trust. The attractiveness of advertising has an effect of 53.3% on brand trust, so it can be concluded that there is an influence between the attractiveness of advertising on brand trust.Daya tarik iklan (advertising appeal) dapat dipahami sebagai sesuatu yang menggerakkan orang, berbicara mengenai keinginan atau kebutuhan mereka, dan membangkitkan ketertarikan mereka. Daya tarik iklan sangat penting karena akan meningkatkan keberhasilan komunikasi dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan kepercayaan akan suatu merek yang tinggi pula. Brand Trust adalah keinginan pelanggan untuk bersandar pada sebuah merek dengan resiko-resiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan e-commerce terhadap brand trust konsumen. Penelitian ini menggunakan teknik kuantitatif dengan metode survei dan menggunakan Tokopedia sebagai unit observasi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 118 responden yang mengetahui dan menonton iklan Tokopedia #MulaiAjaDulu dan berdomisili di Jakarta Barat. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 15. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara daya tarik iklan e-commerce terhadap brand trust konsumen Tokopedia. Daya tarik iklan memiliki pengaruh sebesar 53,3%  terhadap brand trust, sehingga dapat disimpulkan bahwa terdapat pengaruh antara daya tarik iklan terhadap brand trust.
Pengaruh Citra Merek Terhadap Kepuasan Pelanggan dan Implikasinya pada Positive Word Of Mouth Penumpang MRT Jakarta
Authors: Meiliana Meiliana , Erdiansyah Rezi
Published: October 2020

The purpose of this study was to determine the effect of brand image on positive word of mouth through Jakarta MRT passenger satisfaction. The research sample used as many as 125 respondents came from passengers aged 20 years over and had used the Jakarta MRT services. Questionnaires were distributed and filled out directly by respondents and by Google forms. Data analysis using SPSS (Statistical Package For The Social Sciences) version 23 software and SEM (Structural Equation Modeling) with Lisrel application version 8.80. The results showed brand image and customer satisfaction had a significant influence on positive word of mouth MRT Jakarta passengers. However, customer satisfaction is most influential on positive word of mouth, then followed by brand image. In sequence the most dominant dimensions that shape brand image are value, corporate identity, reputation and personality. Furthermore, sequentially the most dominant dimensions that shape customer satisfaction are service quality, product quality, price and comfort. And in sequence the most dominant dimensions that make up positive word of mouth are information, invitations, recommendations and positive stories. Thus, to create positive word of mouth, efforts should be made to increase customer satisfaction.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek terhadap positive word of mouth melalui kepuasan penumpang MRT Jakarta. Sampel penelitian yang digunakan sebanyak 125 responden berasal dari penumpang yang berumur 20 tahun ke atas dan pernah menggunakan jasa layanan MRT Jakarta. Kuesioner disebarkan melalui penyebaran angket dan diisi langsung oleh responden serta google forms. Analisis data menggunakan SEM (Structural Equation Modeling) dengan aplikasi Lisrel versi 8.80. Hasil penelitian menunjukkan citra merek dan kepuasan pelanggan memberikan pengaruh signifikan terhadap positive word of mouth penumpang MRT Jakarta. Namun demikian, kepuasan pelanggan paling berpengaruh terhadap positive word of mouth, lalu diikuti dengan citra merek. Secara berurutan dimensi paling dominan yang membentuk citra merek adalah nilai, identitas perusahaan, reputasi dan kepribadian. Selanjutnya, secara berurutan dimensi paling dominan yang membentuk kepuasan pelanggan adalah kualitas pelayanan, kualitas produk, harga dan kenyamanan. Dan secara berurutan dimensi paling dominan yang membentuk positive word of mouth adalah informasi, ajakan, rekomendasi dan cerita positif. Dengan demikian, untuk menciptakan positive word of mouth perlu dilakukan  upaya meningkatkan kepuasan pelanggan.
Promosi Cyber Film Bumi Manusia
Authors: Safa Safa , Susanto Eko Harry
Published: October 2020

Promotion in the cyber world today, if it is connected with the film industry becomes an interesting aspect to be understood and researched as part of advertising communication activities. One of the local films that successfully attracted the attention of the audience, and the author to do research is the Earth Human Film adapted from the novel titled the same as the film by the leading Indonesian literary writer, the well-known controversy, namely Pramoedya Ananta Toer. How did the promotion of cyber film human earth produced by Frederica from Falcon Pictures Production House succeeded in gaining an audience of 1,296,714 people in less than 1 (one) month since its initial airing released. This study uses the promotion mix theory (promotional mix) by G. Belch and M. Belch, with 6 basic elements namely advertising, direct marketing, internet marketing, sales promotion, publication, and personal selling. The results showed the dominant Falcon Pictures using internet marketing, advertising and publications, and chose not to use personal selling to promote human earth films. Suggestion The writer needs to explore the application to increase the number of movie sales and improvise the film's storyline to expand the audience segmentation.Promosi di dunia cyber saat ini, jika dihubungkan dengan industri perfilman menjadi satu aspek yang menarik untuk dimengerti dan diteliti sebagai bagian dari aktivitas komunikasi periklanan. Salah satu film lokal yang sukses menarik perhatian audiens dan Penulis untuk melakukan penelitian adalah Film Bumi Manusia yang diadaptasi dari Novel berjudul sama dengan filmnya, hasil karya sastrawan terkemuka Indonesia yang terkenal sekaligus kontroversial yaitu Pramoedya Ananta Toer. Dengan menggunakan metode kualitatif, Peneliti menguraikan bagaimana Promosi Cyber Film Bumi Manusia yang diproduseri oleh Frederica dari Rumah Produksi Falcon Pictures ini berhasil mendapatkan perolehan penonton sebesar 1.296.714 orang dalam waktu kurang dari 1 (satu) bulan sejak rilis tayang perdana. Penelitian ini menggunakan teori bauran promosi (promotional mix) oleh G. Belch dan M. Belch, dengan 6 elemen dasar yaitu iklan, direct marketing, internet marketing, promosi penjualan, publikasi, dan personal selling. Hasil penelitian menunjukkan Falcon Pictures dominan menggunakan internet marketing, beriklan dan publikasi, serta memilih untuk tidak menggunakan personal selling untuk promosi Film Bumi Manusia. Saran Penulis perlu adanya eksplorasi publikasi untuk menaikkan angka penjualan film dan improvisasi alur cerita film guna memperluas segmentasi penonton.
Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran PT. Microad Indonesia (Studi Etnografi: Systema Solution di Media Sosial)
Authors: Wijaya Andre , Pribadi Muhammad Adi
Published: October 2020

Marketing communication activities carried out to be able to increase sales and introduce a brand to the wider community, in the current technological era social media plays an important role in conducting marketing communication. Lots of people use social media, this is an opportunity to do marketing communication through social media. PT. MicroAd Indonesia is an advertising company engaged in digital. PT. MicroAd Indonesia has its own way of marketing communication that is different from other advertising companies. Symbolic interactions also affect the marketing communication of PT. MicroAd Indonesia. This research uses a qualitative methodology with ethnographic methods. Data collection was carried out using participant observation, in-depth interviews with several teams at PT. MicroAd Indonesia, and also document analysis. The conclusion of this study is that there are several stages of marketing communication planning consisting of first meeting with clients, Kick Off, Doing research such as searching for key messages, Content Pillar and Content Mapping and then creating content for on social media such as Instagram, Facebook and Twitter to the final stage that is Monitoring.Kegiatan komunikasi pemasaran dilakukan untuk dapat meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat luas, di era teknologi saat ini media sosial sangat berperan penting dalam melakukan komunikasi pemasaran, Banyak sekali orang-orang yang menggunakan media sosial, ini merupakan suatu kesempatan untuk melakukan komunikasi pemasaran melalui media sosial. PT. MicroAd Indonesia adalah suatu perusahaan periklanan yang bergerak dibidang digital. PT. MicroAd Indonesia memiliki cara tersendiri untuk melakukan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik juga mempengaruhi komunikasi pemasaran PT. MicroAd Indonesia. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan menggunakan observasi partisipan, wawancara mendalam dengan beberapa tim di PT. MicroAd Indonesia, dan juga analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat beberapa tahapan perencanaan komunikasi pemasaran yang terdiri dari pertemuan pertama dengan klien, Kick Off, Melakukan riset seperti mencari key message, Content Pillar dan Content Mapping lalu pembuatan konten untuk di media sosial seperti Instagram, Facebook dan Twitter hingga ketahap akhir yaitu adalah Monitoring.
Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)
Authors: Parousia Parousia , Loisa Riris
Published: October 2020

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.
El presidente Donald Trump y su discurso político
Authors: Abreu Colombri José Antonio
Published: October 2020

Desde la irrupción de las tecnologías digitales en los medios de comunicación de masas, en la década de 1990, se ha estado produciendo una auténtica revolución estructural en los canales de la comunicación política. Dicha transformación general ha tenido efectos directos sobre el panorama mediático, pero también ha tenido profundas repercusiones sobre la comunidad académica a nivel mundial, a la hora de abordar los espacios temáticos de la comunicación política. La obra (President Donald Trump and his Political Discourse. Ramifications of Rhetoric via Twitter. Nueva York: Routledge), editada por Michele Lockhart (2019), en sí y por sí misma, ejemplifica y sintetiza varias tendencias históricas sobre la comunicación política estadounidense, a través del caso de estudio de la administración Trump y la instrumentalización de las redes sociales.President Donald Trump and his Political DiscourseAbstractSince the irruption of digital technologies in the mass media in the 1990s, a true structural revolution has been taking place in the channels of political communication. This general transformation has had direct effects on the media panorama, but it has also had profound repercussions on the academic community worldwide, when it comes to addressing the thematic spaces of political communication. The work (President Donald Trump and his Political Discourse. Ramifications of Rhetoric via Twitter. Nueva York: Routledge), edited by Michele Lockhart (2019), in and by itself, exemplifies and synthesizes various historical trends in American political communication, through the case study of the Trump administration and the instrumentalization of social networks.Le président Donald Trump et son discours politiqueRésuméAprès l’irruption des technologies numériques dans les médias, dans la décennie de 1990, une réelle révolution structurale des chaînes de communication politique s’est produite. Cette transformation générale a eu des effets directs sur le panorama médiatique, mais aussi elle a eu des espaces thématiques de la communication politique. L’œuvre (President Donald Trump and his Political Discourse. Ramifications of Rhetoric via Twitter. Nueva York: Routledge), éditée par Michele Lockhart (2019), en soi et par elle-même, exemplifie et synthétise diverses tendances historiques sur la communication politique américaine, à travers le cas d’étude de l’administration Trump et l’instrumentalisation des réseaux sociaux.
Investigating Scalar Unparticle Production at Collisions with Polarized Beams in Unparticle Physics
Authors: Thuc Le Nhu , Le Thuy Dao Thi
Published: October 2020

Scalar unparticle production in the process is studied from unparticle physics perspective. We have calculated and evaluated the cross sections for muon and Z boson exchange when the  beams are initially polarized. Numerical calculations show that the cross section of collisions depends strongly on the polarized condition of the initial beams and the collision energy . The results are plotted in the energy reach available at the present accelerators and the future high energy frontier muon colliders as shown in the scheme by Muon Accelerator Program (MAP) and other different colliders.
Analisis Biaya Pendidikan dan Kondisi Sosial Ekonomi Orang Tua terhadap Keputusan Siswa Memilih Sekolah di SMP Negeri 1 Karangrejo Tahun Ajaran 2017/2018
Authors: Tri Kresna Murti Nafik Umurul Hadi,
Published: October 2020

Karangrejo 1 Public Middle School shows that there are problems in decision making carried out by prospective students to continue their education in Karangrejo 1 Middle School. This study aims to analyze: the partial and simultaneous influence of education costs on parents' socio- economic conditions on the decision of students to choose schools in Karangrejo 1 Public Middle School 2017/2018 academic year Descriptive method with a quantitative approach. The data analysis technique used is multiple linear regression analysis. Based on the results of the study show that: (1) there is a significant influence between the cost of education on the decisions of students choosing schools in Karangrejo 1 Public Middle School with a tcount of X1 Against Y worth tcount (3.693)> t table (1.987). (2) there is an influence there is a significant influence between the socio-economic conditions of parents on the decision of students to choose schools in Karangrejo 1 Public Middle School with a tcount of X1 Against Y worth tcount (3.352)> ttable (1.987). (3) there is an influence there is a significant influence between the cost of education and the socio-economic conditions of parents on the decision of students to choose schools in SMP 1 Karangrejo with a tcount of X1 Against Y worth tcount (3.352)> ttable (1.987).
Peran Kader Bina Keluarga Balita (BKB) dalam Kegiatan Bina Keluarga Balita (BKB) Taman Posyandu Desa Sedarat Kecamatan Balong Kabupaten Ponorogo
Authors: Udin Kurniawan Aziz Mahisa Distya Putri, Sudarmiani,
Published: October 2020

Penelitian ini bertujuan untuk mengetahui peran kader BKB dalam kegiatan Bina Keluarga Balita (BKB) Taman Posyandu dengan menganalisis kegiatan Bina Keluarga Balita (BKB) Taman Posyandu, dampak kegiatan Bina Keluarga Balita (BKB) Taman Posyandu, faktor yang mempengaruhi kegiatan Bina Keluarga Balita (BKB) Taman Posyandu, dan peran kader BKB. Penelitian ini dilaksanakan di Desa Sedarat Kecamatan Balong Kabupaten Ponorogo pada bulan April sampai Juni 2019. Metode yang digunakan pada penelitian ini adalah kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, dan verifikasi data. Hasil dari penelitian ini menunjukkan bahwa seluruh kader BKB berperan aktif dalam kegiatan BKB Taman Posyandu namun terdapat banyak kegiatan yang belum maksimal bahkan belum terlaksana dan sebagian kegiatan inti sudah terlaksana. Terhambatnya kegiatan BKB Taman Posyandu dikarenakan terbatasnya jumlah kader BKB
Penerapan Metode Pemberian Balikan Untuk Meningkatkan Kompetensi Mengatur Perjalanan Bisnis Pada Siswa Kelas XII APk-2 SMK Negeri 1 Magetan Tahun Pelajaran 2014/2015
Authors: Yuliani Arum
Published: October 2020

Penelitian ini mengkaji permasalahan tentang bagaimana peningkatan aktivitas belajar dan kompetensi Mengatur Perjalanan Bisnis melalui penerapan metode Pemberian Balikan pada siswa kelas XII SMK Negeri 1 Magetan tahun pelajaran 2014/2015. Adapun tujuan dari penelitian ini adalah untuk mengetahui peningkatan aktivitas dan kompetensi Mengatur Perjalanan Bisnis melalui penerapan metode Pemberian Balikan pada siswa kelas XII SMK Negeri 1 Magetan tahun pelajaran 2014/2015. Penelitian ini berupa penelitian tindakan kelas yang terdiri dari dua siklus. Setiap siklus terdiri dari empat tahap yaitu: (1) perencanaan, (2) pelaksanaan, (3) pengamatan, dan (4) refleksi. Subyek penelitian ini adalah siswa kelas XII APk-2 SMK Negeri 1 Magetan pada semester ganjil tahun pelajaran 2014/2015. Data diperoleh dari hasil tes dan hasil pengamatan yang dilakukan pada siklus I dan siklus II. Dari hasil analisis terhadap data tersebut, diketahui bahwa kompetensi siswa yang ditunjukkan dengan ketuntasan belajar secara klasikal tercapai dan aktivitas belajar siswa juga mengalami peningkatan dari siklus I ke siklus II. Simpulan dalam penelitian ini adalah penerapan metode pemberian balikan dapat meningkatkan aktivitas belajar dan kompetensi Mengatur Perjalanan Bisnis pada siswa kelas XII SMK Negeri 1 Magetan Tahun Pelajaran 2014/2015.
Dampak Manajemen Kas Terhadap Kinerja Start-Up (Studi Empiris Start-Up HIPMI PT Kota Semarang)
Authors: Kemal Budi Mulyono Ita Nuryana, Margunani, Kardiyem,
Published: October 2020

Pada era digital 4.0 saat ini, perkembangan teknologi informasi meningkatkan aktivitas usaha baik secara lokal maupun internasional. Hal ini ditandai dengan munculnya beberapa perusahaan yang baru berkembang dan menawarkan produk atau jasa yang belum pernah ditawarkan kepada pasar, yang dikenal dengan istilah startup. Pertumbuhan jumlah startup di Indonesia terjadi secara signifikan. Akan tetapi perkembangan startup lokal di Indonesia dalam awal tahap pengembangannya masih belum bersifat konsisten sehingga sebagian besar startup lokal mengalami kegagalan dan sebagian lainnya melakukan perubahan besar terhadap model bisnis yang telah dikembangkan. Tujuan yang hendak dicapai dari penelitian ini adalah untuk mengetahui dampak manajemen kas terhadap kinerja start-up Desain penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh anggota HIPMI PT yang ada di Kota Semarang yang berjumlah 198. Metode pengumpulan data dengan menggunakan kuesioner dengan teknik analisis data menggunakan analisis deskriptif dan analisis regresi. Hasil penelitian ini menunjukkan bahwa ada pengaruh manajemen kas terhadap kinerja start-up. Simpulan dalam penlitian ini adalah untuk meningkatkan kinerja start-up para pelaku start-up perlu meningkatkan manajemen kas dengan baik.
Pengaruh Sistem Informasi Manajemen Terhadap Kinerja Karyawan Pada PT. Primanusa Globalindo Pekanbaru
Authors: Ferisca Nur Widyanti Jeli Nata Liyas,
Published: October 2020

The purpose of this study was to determine the effect of management information systems on employee performance at PT. Primanusa Globalindo Pekanbaru. The sample of this study were employees who worked at PT. Primanusa Globalindo Pekanbaru. Data collection was carried out with questionnaires distributed directly to employees totaling 54 questionnaires. Statistical methods using Simple Linear Regression Analysis with hypothesis testing statistical tests t. From the overall response of respondents to the variable management information system at PT. Primanusa Globalindo Pekanbaru with an average score of 4.61 shows the response of respondents to the statement on the management information system variable is very agree. From the overall response of respondents to the variable employee performance at PT. Primanusa Globalindo Pekanbaru with an average score of 4.38 shows the response of respondents to statements on employee performance variables is agreed. T value of 4.048. While the critical value according to the table with a significant level of 5% using the formula t table (α / 2; n - k) k = 1 and n = 54 is 2.00575, because t arithmetic> t table then Hο is rejected. This means that the Management Information System has a positive effect on Employee Performance. With the meaning of the word Hypothesis (Ha) accepted. Positive t value indicates that the Management Information System variable has a direct relationship with Employee Performance at PT. Primanusa Globalindo Pekanbaru.
USING GOOGLE MAPS ASSISTED DRILL METHOD TO IMPROVE LEARNING ACHIEVEMENT AND SELF-CONFIDENCE IN SOCIAL STUDIES SUBJECTS FOR THE 6TH GRADE STUDENTS AT SD NEGERI UNGGULAN MAGETAN REGENCY ACADEMIC YEAR 2019/2020
Authors: Wati Defiliana , Nugraha Nurhadji , Rifa'i Moh
Published: October 2020

This research comes from the low percentage of achievement of the 6th Grade student’s Minimum Completion Criteria (MCC) at  SDN Unggulan Magetan. There are 2 of 19 students (10%) passed in the post test on the teaching materials to identify the Continents in the World by using the Drill model learning assisted by Google Maps, and the remaining 17 children were have not passed (90%). These data indicate that the learning outcomes in these teaching materials were incomplete. Therefore, in this case it is necessary to hold classical remedial. The classical remedial process in this case the writer did through classroom action research activities. The objectives of this classroom action research activity are: (1) determining the application of Google maps assisted Drill method in social studies learning; and (2) determining the effectiveness of the application of Google Maps assisted Drill method in social studies learning in order to increase student motivation and achievement. This type of research is the Classroom Action Research with 2 cycles. Each cycle consists of 4 stages, namely: (a) formulation of an action plan, (b) implementation of action, (c) observation, and (4) reflection. Data were obtained through observation, tests, interviews and notes on the results of reflection. Results of the research revealed that (1) the application of the Google Maps assisted Drill method can increase motivation and learning achievement in the social studies subject of the 6th grade student at SDN Unggulan students; and (2) there was improving number of student learning motivation from cycle 1 to cycle 2. In cycle 1 the average score of student learning motivation reached 57.8, while in cycle 2 the average score of student learning motivation reached 78.6. seen from the results of tests conducted by the teacher after completing teaching and learning activities. As initial data or pre-cycle the average value reaches 56, then cycle 1 gets an average value of 64. In cycle 2 the average value reaches 78.
Specific and Rapid SARS-CoV-2 Identification Based on LC-MS/MS Analysis
Authors: Schuster Ofir , Zvi Anat , Rosen Osnat , Achdout Hagit , Ben-Shmuel Amir , Shifman Ohad , Yitzhaki Shmuel , Laskar Orly , Feldberg Liron
Published: October 2020

This study describes the development of a novel assay for SARS-CoV-2 identification using LC-MS/MS analysis. A multi-step procedure for the rational down-selection of a set of markers has leaded to the discovery of six SARS-CoV-2 specific and sensitive markers, enabling the reliable identification of the virus. A rapid and simple assay was developed, successfully applied to clinical nasopharyngeal samples. The assay may potentially serve as a complementary approach for SARS-CoV-2 identification.
Functional Strength Training In Children With Spastic Cerebral Palsy
Authors: Sathish G  , Swarnakumari P  , Mridhula K Abraham
Published: October 2020

To find out functional strength training exercise on improving gross motor function among the children with spastic hemiplegic cerebral palsy children. Single group pre-experimental research design. The most common cause of movement disability in infancy is cerebral palsy. Cerebral palsy patients have impairments such as spasticity, low muscle strength and selective motor control in their body function. Such deficiencies may limit activity performance and participation in everyday life. Improving and optimising activities and involvement are crucial treatment objectives. Functional strength workouts are vital to overcoming obstacles to improving the functionality of children with neurological issues. 92 subjects of spastic hemiplegic cerebral palsied aged 4-8, male and female with spastic hemiplegic cerebral palsy were selected under purposive sampling technique and received functional strength training exercise for a period of ten weeks. To assess the gross motor function (functional independence) pre and post the exercise program, Gross motor functional measure was used. Results: The pre and post measurements shows significant changes in the gross motor function among children with spastic hemiplegic cerebral palsy. The results of the post-test mean values show improvement in gross motor functions after functional strength training program (p<0.05). The functional strength training program proves that increased gross motor function and thereby improvement in functional abilities among children with spastic hemiplegic cerebral palsy after ten weeks of intervention.
Effects of Adenosine A2A Receptor Agonist on Histopathology of Some Oral Tissues in Rabbits
Authors: Faehaa Azher Al-Mashhadane
Published: October 2020

Adenosine is a protective regulator that act endogenously to restore equilibrium of cellular energy in response to tissue trauma. It can perform such function of different systems in the body by activation of adenosine receptors. Study the effects of systemic administration of the adenosine on tongue and salivary glands tissues in the rabbit model. Thirty male rabbits of body weight of 1.5 ± 0.25kg were included in the study. In control group (15 animals), one ml of distilled water was injected intraperitoneally while in treatment group (15 animals) were injected by adenosine intraperitoneally at a dose of one mg/ml, All animals were sacrificed after 30 days. Serum samples were separated and used for analysis of adenosine deaminase (ADA)and glutathione(GSH). Tissue samples sections from tongue and salivary glands were stained with hematoxylin-eosin (H&E) and examined under a light microscope for histological changes by a blinded pathologist. Histological sections in treatment group showed congestion of blood vessels and infiltration of inflammatory cells with mild hemorrhage among acini of salivary glands. Increased level of adenosine in the body microenvironment may affect tongue and salivary glands tissues by modulating some processes including inflammation and blood vessels.
A review on safety Endodontic Management in Pregnancy
Authors: Chanchal Rathi  , Manoj Chandak  , Madhulika Chandak  , Pavan Bajaj  , Pooja Chandak
Published: October 2020

The dental practitioner provides dental treatment to pregnant women to maintain their oral health. This is known as Intrauterine Dentistry. Dental treatment neither is cancelled nor be obstructed after confirming the pregnancy. Precautions should be taken while performing a dental procedure. During pregnancy number of physiologic and hormonal changes are taking place. Due to this, the oral cavity is more prone to infection. Also, increased consumption of carbohydrates leads to more acid formation. Also, vomiting and saliva are reduced. Also, pregnant women are always at high risk for caries than non-pregnant women. So proper dental health care of a pregnant patient is utmost necessary. Endodontic treatment comprises the use of radiographs, local anaesthetic agents, intracanal irrigants, intra-canal medicaments, and drugs. While performing an endodontic procedure, a radiograph should be taken with minimal exposure and only when it is required. Also, local anaesthesia has been chosen depending upon its effects on the baby and pregnant women. Antibiotics like amoxicillin and cephalosporin are considered to be safe in pregnancy. Also, it is stated that the second trimester is the safest period for performing any dental treatment. Analgesics are also used when a patient is in pain condition. Whenever analgesia is required paracetamol is always used safely in pregnancy. It is the drug of choice for pain relief. Only plain paracetamol is indicated. So this review discusses endodontic consideration and possible risk while performing a dental treatment.
Exploring Molecular Docking algorithm for Lung Cancer Drug Discovery – A Case Study with RET Protein
Authors: Shristi Chaturvedi  , Megha Vinod P I  , Gargi Mosha  , Ramanathan K
Published: October 2020

Non-small cell lung cancer (NSCLC) is one of the leading causes of cancer-related deaths across the globe.1.33% of all NSCLC cases occur due to an alteration in RET protein. Commonly occurring RET fusion partners include KIF5B, CCDC6, NCOA4, and TRIM33. Numerous multikinase inhibitors are active against rearranged RET. However, mutations in the RET-fusion protein can result in adverse effects in terms of drug resistance against NSCLC. In this context, molecular docking algorithm is certainly important to support the drug discovery pipelines. However, availability of huge number of algorithms in the literature limits the researchers to proceed further in drug discovery development. Thus, the present study focuses on finding the best docking algorithm among ArgusLab, PatchDock, AutoDock 4.0 and AutoDock Vina for drug discovery process against RET fusion cancers using Pearson’s correlation coefficient. We believe that our study will be a valuable source of information for carrying out further computational studies on RET fusion cancer, both mutant and wild type.
Insitu Opthalmic Drug Delivery Systems
Authors: Mani Dineshkumar  , Vyshnavi Tallapaneni  , Veera Venkata Satyanarayana Reddy Karri
Published: October 2020

Eyes are considered as one of the most important organs of the body. The main hurdle for achieving effective ocular treatment is the maintenance of adequate quantity of drug at the site of action within the eye. Maintaining the concentration of drug in the eye is a difficult task as the anatomy and physiology of the eye leads to the draining of the drug from the eye. This leads to poor ocular bio availability and there by poor ocular therapy. The ocular bio availability can be improved by increasing the ocular retention time of the formulation. Insitu gel formation technology is a promising technique to prevent the lacrimal drainage of the drug rapidly from the eyes. Insitu gel preparation will be in liquid from when prepared, they are administered into the Cul-de-sac of the eye. Due to the environmental characteristics of the eye such as temperature, pH, Ionic concentration etc. the liquid formulation changes to gel form. This will increase the residence time and contact time of the drug with the mucosa of the eye. Insitu gels can increase the ocular bioavailability of the drug .The primary requirement of a successful control release product focuses on increasing patient compliance, good stability and bio compatibility. Insitu gels are used now a days as vehicles for both local and systemic drug therapies. This review deals with the study of a novel insitu gel approaches as a means to localize and prolong drug activity at its site of action.
PEG-SO3H promoted one pot grinding method for the synthesis of 2-amino-4H-chromene-3-carboxylates
Authors: Mahesh S  , Balaji G L
Published: October 2020

There is a crucial medical need for the synthesis of 4H-chromene compounds via simple efficient methods. 4H-chromene compounds are stated to have a wide range of medicinal applications such as anti-bacterial, anti-cancer (EPC2407 and MX58151), antimalarial, antifungal, anti-rheumatic and anti-viral properties depending up on the substituents which is present on the heterocyclic compounds. Nowadays multi component protocols shows a better advantages such as better yield, less reaction time and no usage of different solvents for synthesis of biological important heterocyclic compounds over other synthetic approaches. The operational simplicity and applicability of this protocol to various analogues make it an alternative to previous reported methods.Therefore, this work was to prepare a series of 4H-chromene analogues via simple method with short time. Here, we reported the synthesis of 2-amino-4H-chromene-3-carboxylates using green solvent(water) under grinding method by one pot three component reaction of substituted aldehydes, dimedone and cyano acetates. This reaction was catalysed by catalytic amount of PEG-SO3H at room temperature. This catalyst proved the efficient for synthesis of many heterocyclic compounds. This reaction proceeds with very short time i.e. 5 mins. The 2-amino-4H-chromene derivatives (4a-i) was obtained with excellent yields(85-94%).