bluuebunny/crossref_metadata_2025 huggingface dataset:
The Effect of Customer Orientation on Marketing Performance Through Product Innovation as a Mediating Variable
Authors: Alipia Maya , Danial R Deni Muhammad , Saori Sopyan
Published: December 2024

Marketing performance in culinary MSMEs in Sukabumi City is suspected to be caused by low product innovation and customer orientation. The purpose of this study was to analyze the effect of customer orientation on marketing performance with product innovation as a mediating variable. This study used quantitative method with descriptive causal approach. The study population was culinary MSMEs in Sukabumi City registered at the cooperative office, with a sample of 135 MSMEs randomly selected through probability sampling technique. Data collection was conducted through observation, questionnaires, and literature study, and data analysis using Structural Equation Modeling (SEM) method with the help of AMOS software. The results showed that customer orientation has a significant positive effect on product innovation (C.R. = 5.551, p < 0.05), and customer orientation has a significant positive effect on marketing performance (C.R. = 4.517, p < 0.05). However, product innovation has no significant effect on marketing performance (C.R. = 0.984, p > 0.05). Product innovation partially mediates the relationship between customer orientation and marketing performance (Z value = 3.168 > 1.978). In conclusion, customer orientation is important to improve marketing performance, although product innovation is not the dominant mediating factor.
The Impact of Board Gender Diversity and Ownership structure on ESG Disclosure
Authors: Diah Yulia Paramita Kadek , Gede Krisna Dewi Luh
Published: December 2024

This research is intended to investigate the impact of board gender diversity, managerial ownership and institutional ownership on ESG disclosure. Research was conducted on SRI-KEHATI indexed issuers for the 2019-2023 period. A sample of 133 observations was determined using a purposive sampling technique. Multiple linear regression analysis techniques using SPSS version 25 were used to carry out testing. The results prove that board gender diversity has no effect on ESG disclosure, while managerial ownership and institutional ownership have a positive effect on ESG disclosure. The implications of this research support stakeholder theory and the concept of corporate governance and provide suggestions for issuers, investors, regulators, and future research related to ESG disclosure.
Analysis of Social Media Influencers on Purchase Intention through Perceived Value as a Mediating Variable
Authors: Hanifah Bunga , Ramdan Asep Muhamad , Jhoansyah Dicky
Published: December 2024

Lazada, one of the largest e-commerce in Southeast Asia, experienced a decrease in the number of visitors in early 2023. This study aims to analyze the influence of social media influencers on purchase intention through perceived value as a mediating variable for Lazada users in Sukabumi City. The research method used is quantitative with a sample size of 180 respondents. Data analysis techniques using Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that social media influencers have a positive and significant effect on perceived value. Social media influencers have no significant effect on purchase intention. Perceived value has a positive and significant effect on purchase intention. Perceived value is not effective in mediating the relationship between social media influencers and purchase intention, because the direct effect is greater than the indirect effect. In conclusion, Lazada needs to increase the role of social media influencers and perceived value to encourage user purchase intention, but it needs a more effective strategy in integrating these two factors.
The Effect of Tax Avoidance on The Cost of Debt with Tax Risk as A Moderating Variable
Authors: Syafira Yustin Septa
Published: December 2024

This study examines the effect of tax avoidance on the cost of debt with tax risk as a moderating variable titled “The Effect of Tax Avoidance on The Cost of Debt with Tax Risk as A Moderating Variable”. The data examined in this research comes from secondary data in the form of financial reports presented by the company. The companies that will be researched are infrastructure, transportation & logistics, property & real estate, and technology listed on the IDX for the 2019-2022 period listed on the IDX. Based on the object of this research, a total of 104 financial reports are observation data. This research uses the Descriptive Statistics Test, the Classical Assumption Test and the Multicollinearity Test as stages to test the normality of the data. Then, there is multiple linear analysis, which is continued with the Coefficient of Determination Test and ends with hypothesis testing via the T and F tests. The results obtained are tax. Avoidance positively affects the cost of debt, so tax risk weakens the interaction of tax avoidance with the cost of debt.
Antecedents of the Marketing Mix and Brand Image on Willingness to Recommend
Authors: Winoto Tj Hery , Felicia Melinda Thong , . Fushen
Published: December 2024

With the anticipated rise in the number of hospitals driven by population growth, increasing healthcare expenditure, and escalating lifestyle-related disease risks, the hospital industry is facing intensified competition. Patient recommendations play a crucial role in hospital marketing, heavily influenced by patient satisfaction with service quality and a hospital's positive image. However, many hospitals encounter challenges with patient reluctance to recommend. This study evaluates patient satisfaction and willingness to recommend, focusing on a new hospital in Tasikmalaya. The sample consisted of 300 outpatients over 18 years old who had been treated at least twice. Data were gathered through randomly distributed questionnaires and analyzed using PLS-SEM. The findings reveal that the marketing mix, brand image, and patient satisfaction significantly and positively impact willingness to recommend. While the marketing mix has a positive but not significant effect on patient satisfaction, brand image significantly enhances patient satisfaction. Additionally, the marketing mix and brand image positively and significantly influence willingness to recommend when mediated by patient satisfaction.
Financial Statement Fraud: Testing Of Hexagon Fraud And Green Competitive Advantage With Audit Committee Moderation
Authors: Whittleliang Hakki Tandry , Akwila Karvicha , Jurjanta Priccilya
Published: December 2024

Financial statement fraud is a scheme in which an employee intentionally causes a misstatement or omission of material information in a company's financial statements. This study aims to analyze the effect of Fraud Hexagon on Financial Statement Fraud and the effect of Green Competitive Advantage on financial statement fraud. This researcher also aims to analyze the role of the Audit Committee as a moderator of the effect of Fraud Hexagon and Green Competitive Advantage on Financial Statement Fraud. Based on the results of the study, it shows that financial targets have a significant effect on financial statement fraud. Accrual Ratio has a significant effect on financial statement fraud. Ineffective monitoring does not have a significant effect on financial statement fraud. Changes in directors do not have a significant effect on financial statement fraud. External pressure has a significant effect on financial statement fraud. Project cooperation has a significant effect on financial statement fraud. Green Competitive advantage does not have a significant effect on financial statement fraud. The Audit Committee strengthens the influence of Financial Targets on Financial Statement Fraud. The Audit Committee strengthens the influence of Accrual Ratio on Financial Statement Fraud. The Audit Committee does not strengthen the influence of Ineffective Monitoring on Financial Statement Fraud. The Audit Committee does not strengthen the influence of Changes in Directors on Financial Statement Fraud. The Audit Committee does not strengthen the influence of External Pressure on Financial Statement Fraud. The Audit Committee strengthens the influence of Project Cooperation on Financial Statement Fraud. The Audit Committee does not strengthen the influence of Green Competitive Advantage on Financial Statement Fraud.
The Impact of Organizational Culture and Work Discipline on Work Productivity: The Mediating Role of Work Motivation in Expeditionary Companies in Indonesia
Authors: Hakim Lukman , Sabil Sabil , Lestiningsih Amin Setio , Puji Widodo Dwiyatmoko , Sofyanty Devy
Published: December 2024

Abstract: This study aims to analyze the mediating role of work motivation on the relationship between organizational culture, work discipline, and work productivity in expedition service companies in Indonesia. Data were collected from 150 respondents who were randomly selected employees of expedition companies. The research method used is quantitative with Structural Equation Modeling - Partial Least Square analysis tool. The results showed that: Organizational culture has a positive but insignificant effect on work motivation (P-Value = 0.104 > 0.05).Organizational culture has a positive but insignificant effect on work productivity (P-Value = 0.429 > 0.05). Work discipline has a negative and significant effect on work motivation (P-Value = 0.003 < 0.05). Work discipline has a positive and significant effect on work productivity (P-Value = 0.000 < 0.05). Work motivation has a positive but insignificant effect on work productivity (P-Value = 0.182 > 0.05). The mediation test results show that: Work motivation does not mediate the effect of organizational culture on work productivity (P-Value = 0.360 > 0.05). Work motivation does not mediate the effect of work discipline on work productivity (P-Value = 0.253 > 0.05).
Keywords: Work Productivity, Work Motivation, Work Culture, Work Discipline
Analysis of the Impact on Compensation Satisfaction, Overcommitment, and Sleep Quality as Mediating Factor Against Mental Health Condition of Construction Worker in Indonesia
Authors: Agasi Wenny Adelia , Nugrahedi Dominggus Petra , Librawan Reza Tirsadi , Prasetyaningtyas Sekar Wulan
Published: December 2024

This study investigates the relationship between compensation satisfaction, overcommitment, and sleep quality as mediating variable on the mental health of construction workers in Indonesia. The research utilizes a quantitative approach with data collected from 182 respondents through surveys conducted using a cross-sectional method. The questionnaire utilized Likert scales to measure compensation satisfaction, overcommitment, sleep quality, and mental health. The collected data were analyzed using SPSS software for descriptive analysis and multiple linear regression. The findings reveal that compensation satisfaction positively impacts mental health, while overcommitment has a negative effect, contributing to mental health deterioration. Additionally, sleep quality is found to play a mediating role, mitigating the adverse effects of overcommitment on mental health. The study highlights the significance of fair compensation and work-life balance in improving the mental health of construction workers. These insights are essential for developing management policies aimed at enhancing employee well-being in the construction sector. The research contributes to understanding the complex interplay between compensation, work stress, and mental
The Influence of Work Facilities and Internal Communication on the Performance of Civil Servants Through Motivation at the Education Office and Culture of Muaro Jambi Regency
Authors: Jasrianto Jasrianto , Zahari M. , Hapsara Osrita
Published: December 2024

This study evaluates and analyzes the impact of work facilities and internal communication on civil servant performance, with work motivation as a mediating variable, at the Education and Culture Office of Muaro Jambi Regency. Using both descriptive and verification methods, the research involved 62 employees from the office and employed the Partial Least Squares (PLS) method for analysis. The results from the questionnaire indicated that work facilities had a total score of 2859, classified as good, while internal communication scored 2836, also in the good range. Work motivation was rated at 3080, placing it in the high category, and employee performance scored 3099, which is similarly high. The findings show that work facilities have significant impact on motivation. Internal communication also positively and significantly influences motivation. Additionally, both work facilities and internal communication have significant effect on employee performance. Motivation is demonstrated to positively and significantly affect employee performance. Moreover, work facilities and internal communication both positively and significantly impact employee performance through the mediation of motivation at the Muaro Jambi Regency Education and Culture Office.
Analysis of Antecedents and Consequences of Employee Career Development at PT. Krakatau Engineering Cilegon
Authors: Dewayani Ariwinda , Saefullah Encep , Ende Ende
Published: December 2024

The problem of career development of employees at PT. Krakatau Engineering City of Cilegon is important because career development is a process of improving a person's ability to work in order to achieve their career goals. This research aims to identify and analyze career planning, career management, career development, job satisfaction, and career commitments that can affect employees of PT. Krakatau Engineering City of Cilegon. This research using the survey method uses a quantitative approach, i.e., a questionnaire. The research's population consists of the 113 employees of P.T. Krakatau Engineering City in Cilegon. We took samples of up to 88 employees from the population using a random sampling technique. The results of this study may indicate that career planning towards career development obtained a statistical t-value of 3.144 (greater than t-table 1.96) with a path coefficient of 0.388. Career management towards career growth obtains a statistic t-value of 4.820 (greatest than t-table 1.96), with a path coefficient of 0.588. Careers development towards job satisfaction obtains a statistics t-value of 25.711 (greater than t-tabel 1.96) with a path coefficient of 0.860. Career development towards career commitment obtained the statistical t-values of 99.011 (larger than t-table 1.96) with a track factor of 0.960. The conclusion of this study is that there is an influence of career planning and career management (as an antecedent) career development, job satisfaction and career commitment (as a consequence) of employees at PT. Krakatau Engineering City of Cilegon, both partially and simultaneously.
Factors That Influence Repurchase Interest At Chicken Pecel Restaurant In Jakarta
Authors: Salim Agus , Mutiara Asya Ina
Published: December 2024

This research aims to analyze the influence of taste, service quality and shop atmosphere on repurchase interest among consumers of Warung Pecel Ayam Ibu Lasmi in South Jakarta. The method used in this research is descriptive quantitative and associative. The population in this study includes all consumers who make purchases at Warung Pecel Ayam Ibu Lasmi, the exact number of which is not known. The number of samples in this study was 100 respondents, with the criteria being consumers who had made purchases more than once. This research uses multiple linear regression analysis using IBM SPSS Statistics 26 software. The research results show that the better the taste, the greater the consumer's repurchase interest; the better the service quality, the higher the consumer's repurchase interest; The better the shop atmosphere, the greater the interest in repurchasing. These results indicate that there is a positive and significant influence on each variable partially on consumer repurchase interest.
The Effect Of Per Capita Income, Bi Rates And Consumer Price Index On The Demand For Electronic Money In Indonesia 2009-2022
Authors: Akbar Januaril , Syapsan Syapsan , Endang Kurniasih Cut
Published: December 2024

This study aims to analyze the effect of per capita income, Bank Indonesia (BI) interest rates, and the consumer price index on the demand for electronic money in Indonesia during the period 2009-2022. In an increasingly developing digital economy era, financial technology (FinTech) innovations play a crucial role in facilitating financial transactions and fostering a cashless society. This study highlights macroeconomic variables that are considered to have a significant impact on the adoption of electronic money in Indonesia.The data used in this study consists of annual data obtained from official sources such as Bank Indonesia and the Central Bureau of Statistics. The analysis method used is multiple linear regression to measure the effect of each independent variable on the dependent variable. Before performing the regression analysis, classical assumption tests were conducted to ensure that the data met the classical linear regression requirements, including tests for normality, multicollinearity, autocorrelation, and heteroscedasticity.The results of the study indicate that per capita income has a positive and significant effect on the demand for electronic money. This finding suggests that an increase in per capita income encourages greater use of electronic money as a means of payment. BI interest rates were also found to have a significant but negative effect on the demand for electronic money, indicating that higher interest rates tend to reduce the use of electronic money. Conversely, the consumer price index was found to have a positive but not significant effect on the demand for electronic money, meaning that fluctuations in consumer prices do not have a substantial impact on the use of electronic money.
Analysis Of Food Ordering Agreement Through Application Of Online Transportation System In Islamic Economic Overview
Authors: Fajarillah Sitohang Sahala , Marliyah Marliyah , Batubara Maryam
Published: December 2024

This research analyzes food ordering contracts via online transportation applications from an Islamic economic perspective. It was found that there are various electronic contracts that influence society, including the perception that booking contracts can be considered haram or contain gharar, affecting beliefs and the online transportation ecosystem. This research methodology is descriptive qualitative with primary data sources from interviews and secondary sources from books and papers. Data collection techniques include observation, interviews and documentation. The research results show that in Go-Food services by PT Go-Jek there are ijarah, wakalah, sale and purchase and musyarakah contracts. Ijarah contracts occur in service transactions, wakalah contracts when consumers represent purchases, sale and purchase contracts when drivers buy food, and musyarakah contracts in collaboration between PT Go-Jek and drivers. In addition, analysis of OVO top-up transactions shows that it is compatible with the Sarf contract, although a small number of users still consider it a Qardh contract due to the lack of socialization regarding the type of contract in OVO transactions
Effectiveness of The Board of Commissioners As A Moderator Between Green Intellectual Capital And Firm Value
Authors: Satria Adam Muhamad , Hernawati Erna
Published: December 2024

The amount that investors are willing to pay in monetary terms is known as the firm value. A corporation's environment-based approach can increasingly firm value. This article's goal to ascertain how green intellectual capital affects firm value with supervisory efficiency by the board of commissioners. This reasearch using quantitative approach with secondary. utilizing moderated regression analysis. Purposive sampling was used to sample 104 companies in the consuming sector's manufacturing companies. The study's conclusions show that green human capital significantly increases firm value. There is no discernible impact of green relational capital or green structural capital on firm value. The effectiveness of the board of commissioners strengthens the relationship between green human capital and relational capital on firm value. Supervision from the board of commissioners can increase the trust of many parties related to environmentally based investments. The effectiveness of the board of commissioners does not moderate the relationship between green structural capital and firm value.
Earnings Management As A Moderator On The Effect Of Information Asymmetry On The Cost Of Equity Capital
Authors: Fasihat Dian Urna Fasihat , Iskandar Rizkiana Iskandar
Published: December 2024

To maximize the company's value, management must aim to reduce the Cost of Equity Capital (CEC) as much as possible. Investors will assume that the company's risk is low when the CEC is low, which in turn will enhance the company's value. However, the reality in Indonesia shows the opposite; the CEC of companies has been increasing year after year. Based on this phenomenon, it is necessary to examine the factors influencing CEC. Agency theory suggests that information asymmetry and earnings management can affect CEC. This study aims to test the direct effects of information asymmetry on CEC and earnings management on CEC, as well as the indirect effect of information asymmetry on CEC using earnings management as a moderating variable. The results of the data analysis show that information asymmetry affects earnings management and CEC. Furthermore, it was found that earnings management does not affect CEC. However, earnings management can moderate the relationship between information asymmetry and CEC
Workplace Diversity and Inclusion: Strategies for Effective Implementation and Benefits to Organizational Culture
Authors: Leuhery Ferdy , Salu Padang Nely , Karyono Karyono , Puspitasari Dewi , Judijanto Loso
Published: December 2024

This article reviews literature on workplace diversity and inclusion, emphasizing strategies for effective implementation and the resulting benefits to organizational culture. The importance of diversity and inclusion in fostering innovation, enhancing employee engagement, and improving organizational performance has been widely recognized. This review synthesizes findings from various studies to identify best practices and strategies for promoting diversity and inclusion, including leadership commitment, inclusive policies, diversity training, and employee resource groups. Additionally, the article explores the positive impacts of diversity and inclusion on organizational culture, such as increased creativity, better decision-making, and a more supportive work environment. The findings suggest that organizations that effectively implement diversity and inclusion strategies not only benefit from a more dynamic and innovative workforce but also create a culture of belonging and respect that can drive long-term success. This article aims to provide a comprehensive overview for practitioners and scholars interested in enhancing workplace diversity and inclusion.
Implementation of Verified Containers Carried on Ships (Gross Mass and Container Verification) – VGM at Belawan Container Terminal
Authors: Jumriani Jumriani , Rachman Subehana , Rahma Annisa , Asnur Asnur
Published: December 2024

Abstract: Implementation of Verified Containers Carried on Ships (Verified Gross Mass of Container) – VGM at Belawan Container Terminal (Research Team Supriadi and Christy Pongkessu). In an effort to improve shipping safety and minimize the risk of damage or accidents at sea due to load imbalance and overloading on ships, in May 2014 the International Maritime Organization - The Maritime Safety Committee (IMOMSC) has decided to approve changes to The International Convention for the Safety of Life at Sea (SOLAS) 1974 Chapter VI Article 2 concerning the requirements for verifying the gross weight of containers (Verified Gross Mass of Container/ VGM). Verified Gross Mass (VGM) is validated container weight information using scales that have been certified and accounted for by a verifier. This study aims to determine the implementation and impact of the implementation of Verified Gross Mass (VGM) at Belawan Port. This research was conducted at Belawan Port located in Medan City, North Sumatra, Indonesia for 6 (six) months, namely from May to October 2023. The type of research used is qualitative research. Qualitative research methods are research methods based on the philosophy of postpositivism, data collection techniques with triangulation (combined), inductive/qualitative data analysis. Based on the results of the study, it was concluded that Belawan Port has implemented the Verified Gross Mass (VGM) procedure in accordance with SOLAS (Safety of Life at Sea) regulations. This process involves verifying the gross weight of containers before loading onto ships using appropriate weighing equipment. The main impact of implementing Verified Gross Mass (VGM) is increasing the safety of container ship navigation. By ensuring the correct gross weight of containers, ports can prevent ship accidents caused by gross weight inaccuracies.
 
Keywords: Shipping Safety, Containers, Verified Gross Mass
Comparison Analysis of Peer-to-Peer Lending Performance During COVID-19 Activity Restrictions in Indonesia
Authors: Robby Farhan Abdul , Rokhim Rofikoh
Published: December 2024

In recent years the peer-to-peer lending industry has been popular and growing in Indonesia, however activity restrictions due to Covid 19 had an impact on the global economy, especially on financial institutions including peer-to-peer lending. The Indonesian government has determined activity restrictions due to Covid-19 in March 2020 and activity restrictions will be lifted in December 2023. Researchers conducted an analysis to see the stability of peer-to-peer lending by comparing performance data of peer-to-peer lending companies through loan default and the number of loan distributions in the period before, during and after there were no restrictions on Covid 19 activities. The sample in this study used a purposive sampling technique of 72 samples of monthly peer-to-peer lending statistical data that had been registered and supervised by Otoritas Jasa Keuangan in 2018-2023, research was conducted using the General Linear Model Repeated Measure Test and the Friedman Test to determine whether there were significant differences between the three groups, namely the period before, during and after there were no restrictions on Covid 19 activities. The results of the analysis showed that there were significant differences in the loan default statistical values between the group before and during restrictions, the group after and during the Covid 19 pandemic restrictions with p values respectively 0.012 and 0.005. The average amount of loan disbursement has increased every year, but it was found that there was no significant difference between conditions before and during the Covid-19 pandemic restrictions.
The Effect of Compensation and Competence on Discipline and its Impact on Employee Performance in the Search and Relief Office Class B Jambi
Authors: Kornelis Kornelis , Zahari M. , Rozi Yamali Fakhrul
Published: December 2024

This study investigates the roles of compensation, work competence, and work discipline in influencing employee performance at the Jambi Class B Search and Rescue Office. It also examines how compensation and competence impact employee performance indirectly through work discipline. Utilizing descriptive verification research methods, the study focuses on the relationships between these variables. The research employs Partial Least Squares (PLS) analysis. Survey results reveal that the compensation score is 1384, indicating a satisfactory level. Work competence is rated highly, with a score of 2295. Work discipline also scores high at 1877, while employee performance is rated even higher at 3241. The findings indicate that both compensation and work competence positively and significantly impact work discipline. Additionally, compensation, competence, and discipline all have a positive and significant effect on employee performance. Notably, compensation and competence also positively influence employee performance through their effects on work discipline at the Jambi Class B Search and Rescue Office.
Effect of Enterprise Risk Management, Leverage, and Company Size on Firm Value
Authors: Indra Patanduk Batara , Ayu Damayanti Ratna , Juwita Purisamya Asharin
Published: December 2024

The purpose of this study was to test and analyze the effect of corporate risk management, leverage, and company size on firm value, both partially and simultaneously with the research subject of textile and garment subsector companies listed on the Indonesia Stock Exchange. This research uses quantitative methods with secondary data sources. The data analysis technique used is multiple linear regression using the SPSS Version 26 application. The total population that became the subject was 17 companies and a sample of 6 companies. The results of this study indicate that partially corporate risk management has a positive and significant effect on firm value. Leverage has a negative and significant effect on firm value. Company size has a positive and significant effect on firm value. While simultaneously, corporate risk management, leverage, and company size have a significant effect on firm value.
Optimizing Corporate Social Responsibility (CSR) for Enhancing Economic Resilience in Coastal Communities: An Inclusive Development Model
Authors: Mareta Sigit , Meiwanto Doktoralina Caturida , Lestari Lestari
Published: December 2024

In the context of sustainable development, the role of corporate social responsibility has gained significant importance, particularly in resource-based industries operating in coastal regions. This research paper proposes an inclusive development model that integrates ethical values and community engagement to foster economic resilience and environmental sustainability in coastal communities. Coastal communities often face unique socioeconomic and environmental challenges owing to their heavy dependence on natural resources, heightened vulnerability to the impacts of climate change, and the complex interplay between economic activities and fragile ecosystems. (Bhale & Bh?le, 2017) The global economic slowdown has significantly affected coastal communities, particularly in regions heavily reliant on the maritime sector. This study explores how Corporate Social Responsibility (CSR) can be utilized to enhance economic resilience, focusing on empowering women and fostering social inclusion in these communities. Utilizing both quantitative and qualitative research methods, including literature reviews, interviews, and field observations, this study aims to develop an inclusive CSR model integrated with accounting principles. Findings indicate that structured CSR initiatives have a positive impact on local economies, particularly when tailored to address specific community needs. This study contributes to the existing literature by providing a practical framework for businesses to implement sustainable CSR strategies that benefit coastal communities
Analysis of Green Marketing and Viral Marketing on Purchasing Decisions Through Consumer Behavior as an Intervening Variable (Case Study on Nike Shoes in Indonesia)
Authors: Wulansari Rika , Lukitaningsih Ambar , Fadhilah Muinah
Published: December 2024

This study aims to determine the effect of green marketing and viral marketing on purchasing decisions through consumer behavior as an intervening variable (case study on Nike shoes in Indonesia). The research methodology uses quantitative research, non-probability sampling method, and purposive sampling technique. A total sample of 130 respondents was obtained through distributing questionnaires. The results showed that the green marketing variable (X1) had no effect on purchasing decisions (Y). Viral marketing variable (X2) has an effect on purchasing decision (Y). Green marketing variables (X1) affect consumer behavior (Z). Viral marketing variable (X2) affects consumer behavior (Z). Consumer behavior variable (Z) affects purchasing decision (Y). consumer behavior can mediate the relationship between green marketing and purchasing decisions for Nike shoes. Consumer behavior can also mediate the relationship between viral marketing and purchasing decision for Nike shoes.
Analysis of The Influence of Airport Infrastructure, Logistics Costs, and Market Demand on the Development of Aviation Logistics Business in Papua
Authors: Lubis Ukkasyah Sabbit Aqdamana
Published: December 2024

This study examines the influence of airport infrastructure, logistics costs, and market demand on the development of aviation logistics businesses in Papua, Indonesia. Using an ex-post facto research design with a quantitative approach, data was collected from 57 cargo staff respondents at Sentani Jayapura Airport. Multiple regression analysis reveals that airport infrastructure (? = 0.30, p = 0.004) and market demand (? = 0.35, p = 0.001) have significant positive impacts on aviation logistics business development, while logistics costs (? = -0.25, p = 0.003) have a significant negative effect. The model explains 61% of the variation in business development (R² = 0.61, F (3,53) = 27.80, p < 0.01). The study finds that 45% of respondents believe Papua's airport infrastructure needs substantial improvement, while 55% reported increased demand for logistics services over the past two years. Additionally, 70% of respondents identify transportation costs as the largest expense in their operations. These findings underscore the need for collaborative efforts to enhance infrastructure, manage costs effectively, and adapt to market changes. Recommendations include continued investment in airport facilities, initiatives to reduce logistics costs, and strategies for logistics companies to align their services with evolving market needs.
The Influence of Technological Progress, Understanding, Motivation, And Investment Risk on The Investment Interest of Students in Yogyakarta
Authors: Lestari Yuli Prastyatini Sri , Krisantus Ratu Lele Muda Tobias
Published: December 2024

This study aims to prove the effect of technological progress, understanding, motivation, and investment risk on student investment interest in Yogyakarta. This research is focused on economics faculty students in Yogyakarta in 2019-2021. The sampling technique used in this study was convenience sampling with the number of respondents obtained as many as 110 respondents. The data analysis technique uses multiple linear regression. The data obtained in this study were collected by distributing questionnaires via google form. The results of the analysis show that technological progress and investment motivation have a positive effect on student investment interest. Investment understanding has no effect on student investment interest and investment risk has a negative effect on student investment interest.
Tinjauan Yuridis Atas Pidana Tambahan Terhadap Pelaku Pendistribusian Konten Yang Bermuatan Pornografi
Authors: Wahyu Tri Hartanto  , Nynda Fatmawati O
Published: December 2024

Pemberian sanksi tambahan pada tindak pidana kejahatan siber yang berkaitan dengan kejahatan asusila merupakan langkah penting dalam menangani ancaman yang muncul dalam era digitalisasi. Artikel ini mengeksplorasi urgensi, jenis-jenis sanksi tambahan yang mungkin diberlakukan, pertimbangan hakim dalam menjatuhkan sanksi tambahan, serta tantangan dalam implementasinya. Kejahatan siber terkait asusila, seperti penyebaran konten pornografi dan grooming, memiliki dampak serius terhadap korban dan masyarakat. Oleh karena itu, pemberian sanksi tambahan bertujuan untuk memberikan hukuman yang setimpal kepada pelaku serta mencegah terulangnya tindakan kriminal serupa di masa depan. Hakim perlu mempertimbangkan berbagai faktor, termasuk keparahan tindakan, dampak terhadap korban, serta prinsip-prinsip keadilan dan hak asasi manusia dalam menentukan sanksi tambahan yang tepat. Meskipun dihadapkan pada sejumlah tantangan, kerja sama antara berbagai lembaga dan pemangku kepentingan terkait diharapkan dapat memperkuat penegakan hukum terhadap kejahatan siber dan memberikan perlindungan yang lebih baik bagi masyarakat dari ancaman di dunia maya.
Inovasi Program “USIR STUNTING” Upskilling Kader Kesehatan dalam Pendampingan Keluarga Beresiko Stunting di Kecamatan Pakisaji Kabupaten Malang
Authors: Ratna Ardhiyanti Puspita , Hasanah Zumroh , Novembriani Rizqie Putri , Andyastanti Tisnalia Merdya , Andini Niaradya Anya , Igsanti Angelica
Published: December 2024

Stunting merupakan permasalahan kesehatan secara global dan isu prioritas nasional. Kekurangan gizi kronis yang terjadi dalam 1.000 hari pertama kehidupanmenyebabkan dampak jangka panjang. Target pemerintah menurunkan prevalensi stunting menjadi 14 % pada tahun 2024. Upaya untuk pencegahan stunting antara lain adalah melakukan pendekatan keluarga berisiko stunting. Jumlah keluarga berisiko stunting masih tinggi. Identifikasi dan pendampingan keluarga berisiko stunting sangat penting dalam upaya mengurangi kejadian stunting karena memungkinkan intervensi sejak dini. Akan tetapi pendampingan langsung membutuhkan sumberdaya dan tenaga yang cukup besar. Hal ini dapat dilakukan dengan mengoptimalkan peran para kader kesehatan yang ada di lingkungan masyarakat. Program pelatihan inovatif upskilling kader kesehatan ini bertujuan meningkatkan kapasitas kader untuk mengidentifikasi dan melakukan pendampingan kepada keluarga beresiko stunting di Kecamatan Pakisaji. Metode pelaksanaan kegiatan ini adalah dengan pelatihan kolaboratif dengan pendekatan studi kasus, serta pendampingan berkala pada kader. Selain itu tim juga membekali kader dengan inovasi media promosi kesehatan berupa flipbook Usir Stunting yang dapat digunakan saat melakukan pendampingan. Dari hasil analisis tingkat pengetahuan diketahui terdapat perbedaan signifikan antara tingkat pengetahuan kader sebelum dan sesudah pelatihan (p = 0,000) yang menunjukkan adanya pengaruh pelatihan dengan peningkatan pengetahauan kader.
Partisipasi Masyarakat Dalam Pengelolaan Hutan Mangrove di Desa Alang-Alang Kabupaten Tanjung Jabung Timur Provinsi Jambi
Authors: Junwalki Junwalki , Panggabean Donwill , Malau Albert Gamot
Published: December 2024

Sustainable mangrove management requires community efforts and participation. Where positive community perceptions of the existence of mangroves will increase community participation in mangrove management activities. Several factors that encourage the community to participate are both internal and external factors. This study aims to see the perception and participation of the community towards the mangrove forest ecosystem and recommend sustainable mangrove forest management strategies. The study was conducted from August to September 2024 using qualitative research methods by collecting descriptive data in written or oral form, which were then interpreted descriptively holistically, contextually using researchers as the main instrument for collecting data. To formulate a mangrove management strategy for the sustainability of the mangrove ecosystem, a SWOT (Strengths, Weaknesses, Opportunities and Treaths) analysis was carried out. The results of the study showed that the Alang-Alang Village community had a good and positive perception of the existence of the mangrove forest ecosystem, but their participation was still passive (participating if there was someone to accommodate and not yet their own initiative) in the management and preservation of mangrove forests. Where good community perception and community participation also influenced the good ecology of the Alang-Alang Village mangrove forest, including the area and density of good mangroves. However, there are still individuals from other villages who sometimes still cut down mangrove trees and added high waves and strong tidal currents also damage the existing mangrove forest ecosystem. For the management of the mangrove forest ecosystem, Alang-Alang Village is in quadrant I, where the strategy that can be applied in this condition is to support an aggressive strategy or aggressive growth policy (Growth oriented strategy) by utilizing existing strengths and opportunities
Hubungan Insomnia dengan Kejadian Hipertensi pada Lansia di Puskesmas Rantang Kota Medan
Authors: Manulang Ony Veronika , Dalimunthe Anita Rosari , Fibrini Dewi
Published: December 2024

Lansia memiliki risiko lebih tinggi mengalami hipertensi akibat penurunan fungsi tubuh dan gangguan tidur seperti insomnia. Penelitian ini bertujuan untuk mengetahui hubungan antara insomnia dengan kejadian hipertensi pada lansia di Puskesmas Rantang, Kota Medan. Metode penelitian yang digunakan adalah observasional analitik dengan desain cross-sectional, melibatkan 87 lansia berusia 60 tahun ke atas sebagai responden. Data dikumpulkan melalui kuesioner Pittsburgh Sleep Quality Index (PSQI) yang telah dimodifikasi sesuai karakteristik lansia di wilayah tersebut. Tekanan darah diukur oleh petugas puskesmas. Hasil penelitian menunjukkan bahwa sebagian besar responden yang menderita hipertensi memiliki kualitas tidur yang buruk. Uji statistik menggunakan chi-square dan uji T menunjukkan adanya hubungan yang signifikan antara insomnia dan kejadian hipertensi pada lansia dengan p-value < 0,05. Hasil analisis bivariat menunjukkan bahwa insomnia meningkatkan risiko hipertensi derajat I pada lansia. Lansia dengan insomnia lebih rentan terhadap komplikasi kesehatan yang berkaitan dengan tekanan darah tinggi. Penelitian ini menyimpulkan bahwa terdapat hubungan yang signifikan antara insomnia dan kejadian hipertensi pada lansia. Oleh karena itu, diperlukan intervensi yang fokus pada peningkatan kualitas tidur untuk mengurangi risiko hipertensi pada kelompok lansia.
One of the Factor Associated with Etiopathogenesis of Diabetes Mellitus: Intraerythrocyte Fluid Volume
Authors: Bahtiyar Nurten , Aydemir Birsen , Hacıoğlu Burcu , Sevinç Afşar Leyla , Savaş Gamze , Köse Fadime , Azmamedova İnci , Kızıler Ali Rıza , Cinemre Fatma Behice
Published: December 2024

Aim: The aim of the present study was to investigate the levels of intraerythrocyte fluid volume, erythrocyte indices, and biochemical parameters and to evaluate the relationship between intraerythrocyte fluid volume and these parameters in patients with Diabetes Mellitus (DM) and healthy controls.
Method: The study included 42 patients with DM and 40 healthy controls. Biochemical parameters were measured using an automated analyzer. Complete blood counts were performed using an automated hematology analyzer, and intraerythrocyte fluid volumes were measured using the microcentrifugation method.
Results: Intraerythrocyte fluid volume, glycated hemoglobin (HbA1c), and glucose levels were higher in the patient group than in the control group, whereas mean corpuscular volume (MCV), potassium (K), and sodium (Na) values were lower in the patient group than in the control group. On the other hand, a negative correlation was found between intraerythrocyte fluid volume and mean corpuscular hemoglobin concentration (MCHC), magnesium (Mg), and K values in the patient group.
Conclusion: Studies findings indicated that intraerythrocyte fluid volume may be an effective hemodynamic parameter in the etiopathogenesis of DM. In line with these data, it can be suggested that intraerythrocyte fluid volume is an important factor that should be considered in monitoring the progression of the disease.
Effects of Non-Pharmacological Methods on the Pain Level Occurs Due to Heel Blood Collection: Randomized Controlled Trial
Authors: Aslan Meltem , Aydın Ateş Nuran
Published: December 2024

Aim: Studies indicate that non-pharmacological methods applied during invasive procedures in newborns assist in managing pain and agitation. This randomized controlled trial aimed to determine the effect of non-pharmacological methods on pain associated with heel stick procedures in healthy newborns.
Method: This study conducted in the neonatal unit of a private hospital included a total of 100 newborns aged 24-48 hours and divided them into experimental and control groups. While no non-pharmacological intervention was applied to the control group during the heel stick procedure, the experimental group received interventions such as providing a pacifier, administering oral sucrose, swaddling the baby in a flexion position, and warming the heel under a radiant warmer. Data were collected using the Procedure Follow-up Chart and the Neonatal Infant Pain Scale (NIPS) and analyzed using the SPSS 21.0 program.
Results: There is a statistically significant difference between the mean score of the NIPS of the babies in the experimental group and the babies in the control group (p=0.000). It was determined that the control group had higher mean pain scores compared to the experimental group.
Conclusion: This study revealed a significant difference in NIPS pain scores between the experimental and control groups and demonstrated that non-pharmacological methods effectively reduced pain levels.
Diversity of ectomycorrhizal hypogeous fungi in the protected area "Tulovska koria"
Authors: Savev Slavcho , Kasabdanchev Dimitаr , Nedelin Teodor
Published: December 2024

The paper presents results of an assessment of subterranean fungal diversity in the protected area “Tulovska koria”, an endangered forest ecosystem in Bulgaria. High diversity was documented on a relatively small area, consisting of 14 species belonging tо 7 families and two orders. Half of the established species belonged to the genus Tuber (fam. Tuberaceae). Two of the species are of conservation importance and are therefore included in the Red Data Book of Bulgaria. Nine species were confirmed as a part of the natural Bulgarian mycota. 
Les déterminants de l’équité salariale : quelles attitudes et perceptions des cadres dirigeants en Tunisie ?
Authors: Jahmane Abderrahman , Nouri Belhaj Amira
Published: December 2024

Les salariés expriment une attente d’équité en matière de formation, de promotion, de mobilité et en particulier, de rémunération. Pour mieux répondre à ces attentes d’équité, une réflexion théorique et empirique s’impose. L’objectif de cette étude étant d'identifier les déterminants des pratiques équitables de rémunération au sein de l'équipe dirigeante en Tunisie. En fonction des caractéristiques personnelles des répondants, nous cernerons la multi dimensionnalité du concept de l’équité : « équité interne », et « équité externe ». En effet, parmi tous les critères recensés cinq semblent être importants pour les dirigeants interrogés : l’effort fourni, le diplôme, la compétence, la responsabilité assumée, et la performance dans le poste. Le jugement d’une rémunération « juste » se base plus sur les caractéristiques individuelles que sur le travail en lui-même, et la façon dont ce dernier est accompli. Chez la plupart des dirigeants interrogés, l’écart équitable ne « devrait » pas dépasser deux fois et demie. D’autres dirigeants optent pour un écart équitable plus important qui peut aller jusqu’à cinq fois. Ces derniers mettent en avant la nationalité, la compétence pluridisciplinaire, le risque et la responsabilité assumée de leur supérieur hiérarchique, ainsi que l’importance du poste occupé.
ANC : Les raisons d’une perte d’hégémonie historique
Authors: Séverin Marianne
Published: December 2024

À partir de 2009, les résultats électoraux du Congrès national africain, au pouvoir depuis la fin de l’apartheid, se sont progressivement effrités, jusqu’à le contraindre à former un gouvernement d’unité nationale à la suite des élections de mai 2024. Trahison des idéaux du mouvement de libération nationale, abus du droit au développement, mal-gouvernance et corruption endémique se mêlent ici pour expliquer la fin d’une hégémonie qui aura duré trois décennies.