bluuebunny/crossref_metadata_2025 huggingface dataset:
HAND OVER HEART: NATIONAL IDENTITY AND RITUAL IN THE ROMANIAN ANTHEM
Authors: URSA Anca
Published: March 2020

Hand over heart: National Identity and Ritual in the Romanian Anthem. In the past 150 years Romania has had five anthems that appeared in different stages of the nation that they symbolically legitimized. The present anthem, Deșteptă-te, române! (Awaken thee, Romanian!), based on the lyrics of a poem created during the 1848 revolution, is the product of the 19th-century romantic imaginary and thematizes important values for the moment of the creation/discovery of the ethnic-national solidarity, similar to the majority of European manifestos from that time. However, the former revolutionary song becomes an official national anthem in 1990, when the social projections and national values had long belonged to another paradigm, and it continues to dominate community rituals through unexpected structuring mechanisms.
REZUMAT. Cu mâna pe inimă: identitate națională și ritual în imnul românesc. În ultimii 150 de ani, România a avut cinci imnuri, apărute în etape diferite ale națiunii, pe care o legitimau simbolic. Imnul actual, Deșteptă-te, române!, pe versurile unui poem creat în timpul revoluției de la 1848, este produsul imaginarului romantic de secol XIX și tematizează valori importante pentru momentul creării/descoperirii solidarității etnic-naționale, ca majoritatea manifestelor europene ale acelui moment. Totuși, fostul cântec revoluționar devine imn național oficial în 1990, când proiecțiile sociale și valorile naționale aparțineau de mult altei paradigme, și continuă să domine ritualurile comunitare prin mecanisme structurante neașteptate.
Cuvinte-cheie: imn național, analiza imaginarului, ritual social, națiune, legitimare identitară.
OBSERVATIONS ON THE REALIZATION OF THE MORPHOLOGICAL OPPOSITION OF NUMBER IN NEUTER NOUNS WHOSE ROOT ENDS IN –"E"
Authors: BOCOȘ Cristina
Published: March 2020

Observations on the Realization of the Morphological Opposition of Number in Neuter Nouns whose Root Ends in –e. The study aims to identify the main rules governing the distribution of the etymological desinences for plural nouns (–e and –uri), in order to establish the principles that should be applied in the case of neuter nouns with the root ending in –e, a category of nouns that has been little studied in the literature. As neologisms are borrowed from other languages, this category is significantly enriched, becoming increasingly fluctuant and heterogeneous. Since the previously formulated rules do not apply consistently in the case of these nouns, the –e at the end of the root – which could be confused with the homonymous plural desinence – is the only element that imposes either the neutralisation of the number opposition (nume [name], index [index], faringe [pharynx], etc.), or its realisation exclusively by using the desinence –uri (degradeuri [colour gradients], café-frappé-uri [frappé coffees], puzzle-uri [puzzles], etc.).
REZUMAT. Observații referitoare la realizarea opoziției morfologice de număr a substantivelor neutre cu radicalul în –e. Lucrarea de față își propune să identifice principalele reguli referitoare la distribuția desinențelor etimologice de plural (–e și –uri) în vederea stabilirii principiilor care s-ar putea aplica în cazul neutrelor cu radicalul în –e, adică în cazul unei categorii de substantive puțin studiate în literatura de specialitate. Odată cu împrumuturile neologice, această categorie se îmbogățește semnificativ, devenind tot mai eterogenă și mai fluctuantă. Întrucât regulile formulate anterior nu se aplică în mod unitar în cazul acestor substantive, –e-ul din finalul radicalului, care s-ar putea confunda cu desinența omonimă de plural, reprezintă unica condiționare ce impune fie neutralizarea opoziției de număr (nume, index, faringe, laringe, torace etc.), fie realizarea acesteia exclusiv cu ajutorul desinenței –uri (degradeuri, café-frappé-uri puzzle-uri etc.).
Cuvinte-cheie: genul neutru, opoziție morfologică de număr, desinențe etimologice –e/–uri, neutre cu radical în –e.
TO PEOPLE AN ISLE: "THE TEMPEST" AND COLONIALISM
Authors: RĂZNICEANU Vlad
Published: March 2020

To People an Isle: The Tempest and Colonialism. Contemporary critical directions often construe The Tempest in the post-colonial paradigm. The relationship between the slave Caliban and Prospero, his master, monopolizes many analyses of the play. The present author attempts to identify several foibles of this frame of thinking, reconsiders several tenets of New Historicism and Cultural Materialism, and finally offers alternative interpretations.
REZUMAT. A Ocupa o Insulă: Furtuna și Colonialismul. Direcțiile critice contemporane adesea configurează Furtuna într-o paradigmă post-colonială. Relația dintre Caliban sluga și Prospero stăpânul monopolizează multe analize ale piesei. Autorul acestui studiu încearcă să identifice anumite carențe ale acestui tipar de gândire, reexaminează diverse principii ale noului istorism și ale materialismului cultural, oferind în final interpretări alternative.
Cuvinte cheie: Shakespeare; Furtuna; post-colonialism; noul istorism.
Judas, Caínes, Baltasares y otros traidores y tiranos… Literatura de la Decena Trágica (1913)
Authors: Mueller Beatriz Gutiérrez
Published: March 2020

Los "lugares comunes" extraídos de la Biblia en la literatura han sido usados durante siglos. En este trabajo se revisa cómo leyendas y pasajes del libro sagrado del cristianismo fueron usados en producciones líricas de índole política, para persuadir a la opinión pública sobre los sucesos de la Revolución de 1910 y hasta después del asesinato del presidente Francisco I. Madero, en 1913, para denunciar la traición del Ejército.
Un estado que repara: reseña de Cinthia Balé (2018) Memoria e identidad durante el kirchnerismo: la “reparación” de los legajos laborales de empleados estatales desaparecidos. La Plata, Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Los Polvorines, Universidad Nacional de General Sarmiento
Authors: González Micaela Fernanda
Published: March 2020

El libro Memoria e identidad durante el kirchnerismo: la “reparación” de los legajos laborales de empleados estatales desaparecidos, de Cinthia Balé, es el resultado de su tesis de Maestría en Ciencia Política defendida en el Instituto de Altos Estudios Sociales de la Universidad de San Martín (IDAES-UNSAM). La autora integra el Núcleo de Investigaciones sobre Política, Sociedad y Cultura en la Historia Reciente (IDAES) y actualmente es profesora en enseñanza media y superior en Filosofía de Universidad de Buenos Aires.
Le rire des féministes
Authors: Laufer Laurie
Published: March 2020

En France, dans le sillage du mouvement de Mai 68, émerge spontanément et joyeusement le Mouvement de Libération des Femmes (MLF), à l’initiative d’Antoinette Fouque et de Monique Wittig. Au cœur de leur débat, de leur relecture critique des textes freudiens et lacaniens se trouvent pensés à nouveau frais le discours et la théorie de la psychanalyse sur “La femme”, “le féminin”, “la sexualité féminine”, “la différence des sexes”. Les dogmes théoriques concernant “le continent noir” romantiquement évoqués ainsi par Freud sont revisités, voire renversés. Les querelles autour du terme même de “féminisme” produisent et ouvrent à d’autres discours.

Freud a toujours considéré que la théorie psychanalytique était open to revision et Lacan que la psychanalyse gagnerait à être en “extension”. Que se passe-t-il lorsque la théorie et la pratique psychanalytiques rencontrent les discours féministes? L’horizon s’ouvre-t-il pour le discours psychanalytique, sa théorie, sa pratique? Une ouverture, une révision peuvent-elle s’opérer? Un renversement du dogme, une nouvelle joie de la pratique analytique?
Días de mucho, vísperas de nada. Mujeres y trabajos en la economía popular
Authors: Frega Mariana
Published: March 2020

Este artículo se propone contribuir al análisis de las condiciones de inserción laboral de las mujeres de la economía popular en el contexto reciente. Se comparten en este trabajo algunos resultados de una investigación que realicé en dos barrios populares del Conurbano bonaerense en el marco de la elaboración de mi tesis de maestría. A partir de los resultados allí obtenidos, intento abordar algunas dimensiones clave que atraviesan las trayectorias de las trabajadoras integrando la perspectiva de género para una comprensión integral del objeto de estudio. Una de las principales conclusiones que arroja mi investigación es que en la matriz de la economía popular se evidencia la imbricación de mecanismos de opresión y explotación capitalista y patriarcal que operan sobre los cuerpos feminizados de las clases populares que padecen con mayor crudeza el deterioro de las condiciones de vida y trabajo.
Sérfræðingskápan – nám í hlutverki: Rannsókn á notkun kennsluaðferða leiklistar í skólastarfi með ungum börnum
Authors: Björnsson Hákon Sæberg , Ragnarsdóttir Ása Helga
Published: March 2020

Í þessari grein er sagt frá rannsókn á notkun kennsluaðferðarinnar sérfræðingskápunnar í íslensku skólastarfi. Aðferðin er á sviði leiklistar í kennslu og byggist á því að nám nemenda fari fram í hlutverki sérfræðinga í tilteknu viðfangsefni innan ímyndunarheims. Þannig læra nemendur í gegnum frjálsan ímyndunarleik en fjölmargir fræðimenn telja hann vera náttúrulega leið barna til náms og þroska. Rannsóknin var starfendarannsókn og fór fram haustið 2016. Þátttakendur í rannsókninni voru þrír kennarar og 41 nemandi 2. bekkjar í grunnskóla í Reykjavík. Gagna var aflað með rannsóknardagbók, myndbandsupptökum, samtölum við kennara og viðtölum við nemendur. Tilgangur rannsóknarinnar var að skoða hvernig kennsluaðferðin sérfræðingskápan nýtist kennara í starfi og hvaða áhrif það hefur á kennsluhætti hans að greina það nám sem fram fer í skólastofunni þegar nemendur bregða sér í hlutverk í námi sínu.Rannsóknarspaurningin var: Hvernig tekst að nota sérfræðingskápuna í kennslu og hvaða áhrif hefur notkun hennar á kennslu? Niðurstöður rannsóknarinnar gefa til kynna að notkun rannsakenda á sérfræðingskápunni hafi bætt upplifun nemenda af námi. Þá virðist notkun sérfræðingskápunnar geta stuðlað að tilfinningalegri hvatningu í náminu fyrir nemendur. Áhugi nemenda virtist aukast þegar þeir upplifðu spennu í náminu og það jók afköst þeirra. Niðurstöðurnar benda til þess að frekari rannsóknir á notkun sérfræðingskápunnar í íslensku skólastarfi séu æskilegar til þess m.a. að kanna betur áhrif notkunarinnar á námsárangur. Niðurstöðurnar ættu einnig að vera kennurum hvatning til að kynna sér aðferðina og nota hana í eigin kennslu, auka vægi ímyndunarleiks í námi og auka þannig áhuga nemenda á því sem fram fer í skólanum.
The Citizens’ Constitutional Rights Regarding Habitable and Wholesome Environment: Towards a Law State that Protects the Environment
Authors: Dananjaya Nyoman Satyayudha , Kazuhiko Fuchikawa
Published: March 2020

This paper aims to examine the protection of the environment in Indonesia which is part of the realization of a law state that guarantees the constitutional rights of its citizens. It is a legal research that reviews Indonesian constitutional and statutory provisions, besides adding a comparative perspective from a Japanese Constitution and legal system. It is found that the concept of a law state in Indonesia does not specifically follow the concept of a law state like what is meant in “rechtsstaat” or “the rule of law”. It has peculiar characteristics which indeed seem to adopt the noble values ??of those two concepts which clearly confesses in the constitution along with the elements and characters stated in it. One of the most prominent characteristics of a law state is the recognition and protection of human rights. In the Indonesian Constitution 1945, human rights as the fundamental rights of human beings have been arranged and compiled which is legally legitimized become constitutional rights. Among human rights, rights related to the environment include essential rights in array of international human rights formulations. Article 28 letter H of the Indonesian Constitution 1945 expressly states the rights to habitable and wholesome environment for citizen. The protection form can be a normative arrangement in the constitution or in a formal juridical through legislation. Protection of citizens' constitutional rights related to the environment is faced with due process of environmental protection that requires consistency in order to achieve the intention and direction of the Indonesian law state itself.
What Indonesia Should Learn from China's Social Credit System?: Measuring Government Authorities and Citizen’s Privacy Rights
Authors: Devi Padmananda Cokorda Istri Chandra , Suyatna I Nyoman
Published: March 2020

China's Social Credit System (CSC) is a reputation system adopted by the Government of the Peoples’ Republic of China that establish a mechanism of rewarding and imposing punishment to its citizen, by taking into account the behavioral performance and compliance to the law and regulation. This article aimed to reviews the concept and the scope of implementation of China’s SCS and to analyze the possibility of the Indonesian Government to adopt it into Indonesia’s legal system and legal culture. This article reflects a doctrinal legal research that collects primary and secondary sources and uses statutory, comparative, and analytical approaches. This article found that SCS basically aims at creating a comprehensive data based-system to improve the citizen's behavior based on the scoring system that entails rewards and sanctions. The widely accepted of this system by the citizen of PRC, however, does not correspond to a remaining legal issue about the lack of protection of privacy rights, particularly regarding the naming and shaming of a blacklisted person. This article suggests that Indonesia may adopt some China’s SCS aspects, including the basic idea of the upgrading of the standard of citizen behavior, the establishment of a comprehensive system that integrating all data, and partial adoption of the data analysis. However, it seems that the naming and shaming for blacklisted persons do not relevant to be adopted by the Indonesian government in the near future, in a consideration of the legal culture in Indonesia and the communal life of the Indonesian peoples.
Carotid body tumor: what treating surgeon wants to know in radiological evaluation? – A case report
Authors: Sharma Shweta , Sharma Bharat Bhushan , Kapur Neeru , Joon Pawan , Aziz Mir Rizwan , Jha Dileep Kumar , Virmani Nitish , Zaffar Sadaf
Published: March 2020

Background:

Carotid body tumors (CBTs) are benign, but they are quite controversial for the management because of their location and symptoms. Cervical CBTs are slightly uncommon paragangliomas. These are highly vascular tumors. Their location is at the bifurcation of common carotid artery (CCA) which is adjacent to many cranial nerves. Surgical management involves a lot of morbidity and mortality.

Case Report:

A 48-year-old female reported with painless small swelling on the right side of the neck region just below the angle of the mandible. The radiological evaluation by ultrasonography, contrast-enhanced computerized tomography, and magnetic resonance angiography revealed the swelling as carotid body tumor. The patient had been advised surgical management as presently the entity was almost without any symptoms.

Conclusion:

The cross-sectional imaging plays a great role in the diagnosis and management of CBTs as they are associated with many complications. The treating surgeon had to be very careful about surgical extirpation.
Delayed massive hemothorax from pulmonary laceration complicating rib fractures: a rare case presentation
Authors: Yee Lui Sze , Halim Nurkhairulnizam Abd , Abidin Ida Zaliza Zainol
Published: March 2020

Background:

The incidence of delayed hemothorax from blunt chest trauma was only up to 7.4%, massive hemothorax being much rarer.

Case Presentation:

We report a case of this uncommon situation involving a 65-year old gentleman with alleged motor-vehicle accident (MVA) sustaining multiple right 2nd to 8th rib fractures. Despite initial in-patient monitoring, he presented to us again on Day-7 post-MVA with acute shortness of breath and chest pain. Chest radiograph showed homogenous opacity over right lung field with the blunting of costophrenic angle. Right thoracostomy tube drained 800 ml of frank blood upon insertion with a total of 1,250 ml within 12 hours. The patient was subsequently transferred to cardiothoracic center for definitive care.

Conclusion:

Therefore, the possibility of delayed sequelae following blunt chest trauma should be considered and communicated to the patient to encourage vigilance and home monitoring. Despite rarely requiring emergency surgery, delayed massive hemothorax is potentially life threatening.
Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik
Authors: Paramitha Janna , Tamburian H.H. Daniel
Published: March 2020

Nowadays digital media hold an important role in people's lives. An important role that has helped the community is the rise of digital media like Instagram.C Channel Indonesia is one of the companies engaged in digital media, which is Instagram. Strategic management on Instagram @cchannel_id is important to be done in order to know the direction of a company. The long and short term strategies of the company are the determinants of the direction the company is headed for. Strategic Direction Instagram C Channel Indonesia wants to make number one digital media for Indonesian women and build community. The purpose of this study is to find out about strategic manajemen Instagram C Channel Indonesia's in reaching the publit. The theory used in this research is the theory of strategic management, strategic communication, New Media, and trust. The research method is qualitative with case studies. Informants who are key informants deal with Strategic Social Media, Strategic Digital Media, Strategic Human Resources, Head of Media and Production, and Instagram followers of @cchannel_id. The results show that strategic communication guides the company's strategic direction by building consumer trust in the long term strategic direction determined by C Channel Indonesia. Saat ini media digital memegang peran penting dalam kehidupan masyarakat. Peran penting yang ikut membantu masyarakat adalah munculnya media digital seperti instagram. C Channel Indonesia merupakan salah satu perusahaan yang bergerak dibidang media digital salah satunya di Instagram. Manajemen strategis di instagram @cchannel_id penting untuk dilakukan agar mengetahui arah suatu perusahaan. Strategi jangka panjang dan pendek dari perusahaan adalah penentu arah yang sedang dituju perusahaan. Arah Strategis Instagram C Channel Indonesia ingin menjadikan media digital nomor satu bagi para perempuan Indonesia dan membangun komuniti. Tujuan penelitian ini adalah mengetahui studi manajemen strategis Instagram C Channel Indonesia dalam menjangkau publik. Teori yang digunakan dalam penelitian ini adalah teori manajemen strategis, komunikasi strategis, New Media, komunikasi dan Public Relations. Metode penelitian menggunakan kualitatif deskriptif. Informan yang menjadi narasumber kunci menangani Sosial Media Strategis, Media Digital Strategis, Human Resources Strategis, Head of  Media and Production dan followers Instagram @cchannel_id. Hasil penelitian menunjukan bahwa komunikasi strategis menuntun arah strategis perusahaan dengan membangun kepercayaan konsumen dan menjangkau publik untuk dapat menuju ke strategi jangka panjang yang telah ditentukan oleh C Channel Indonesia.
Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness
Authors: Ferdy Rizky , Sari Wulan Purnama
Published: March 2020

Digital era already begun now it is the time of internet make everything so practical and lead many improvements for many fields, as one of it is business, business industry is developing so fast using digital media making new start-up businesses that need promotion to reach the society, this research purpose is to find Gojek #UninstallKhawatir billboard print-ads effect to Gojek’s brand awareness measured using AIDA: Attention, Interest, Desire, and Action. The research method is quantitative method using surveying. The technical field-research is using non-probability technique with the style of purposive sampling, the respondent was 30 people for pre-test and 50 people for post-test. Data technique collected by questionnaire and books study. The tests included are validity test, reliability test, normality test. Data analysis is using determination coefficient determination, simple regression analysis, T-test, F-test. The correlation coefficient result is 0,826 which shows strong link between variables, and determination coefficient’s result is 68% of brand awareness: AIDA affected by Gojek’s billboard print-ads. The conclusion of this research is “Reminder” that is in advertising purpose theory is the one that influences the “interest” level of brand awareness measured by AIDA.Era digital yang membuat semua hal menjadi lebih praktis membawa perkembangan pada banyak bidang, salah satunya bisnis, bisnis yang terus berkembang dengan menggunakan media digital melahirkan banyak bisnis baru yang membutuhkan media promosi untuk mencapai khalayak ramai, penelitian berikut bertujuan untuk mencari pengaruh iklan Gojek versi #UninstallKahwatir di billboard terhadap brand awareness yang diukur dengan AIDA: Attention, Interest, Desire, & Action. Metode yang digunakan dalam penelitian ini dengan metode kuantitatif dan berjenis survey. Teknik yang digunakan adalah non-probability dengan sampel dari purposive sampling, jumlah responden adalah 30 orang untuk pre-test dan 150 orang untuk post-test. Pengumpulan data dilakukan melalui kuesioner dan studi kepustakaan. Uji  persyaratan  analisis  menggunakan  uji  validitas,  reliabilitas,  dan  normalitas. Data dianalisis dengan koefisien  determinasi, analisis  regresi sederhana, uji  T dan uji  F. Hasil dari koefisien korelasi sebesar 0,826 yang berarti ada hubungan yang kuat antar variabel, dan untuk koefisien determinasi mendapat hasil 68% brand awareness: AIDA dipengaruhi iklan billboard Gojek. Dimensi “pengingat” pada fungsi iklan (Variabel X) adalah dimensi yang paling menonjol dari variabel iklan dan dimensi ini adalah yang mempengaruhi dimensi “interest” pada Brand Awareness: AIDA (Variabel Y)
Pengaruh Kampanye Go-Pay Day Food and Beverage terhadap Perilaku Konsumtif Pengguna (Survei Pada Karyawan P.T Pionir Maxima Mutu Indonesia)
Authors: Simanjuntak Cyntia Triana , Tamburian H.H. Daniel
Published: March 2020

The title of this research “Campaign Influence Go-Pay Pay Day food and beverage To The User’s Consumptive Behaviour (Surveyed to one of the employees of P.T Pionir Maxima Mutu Indonesia)”. In this research, 100 respondents were participating in filling up the questionnaire by using a google form, where the terms and conditions to be a respondent is using Go-Pay on the Pay Day Food and beverage. The purpose of this research is to discover the impact of the campaign of Go-Pay Pay Day food and beverage towards Consumptive behaviour user.This research identifies the impact of the campaign Go-Pay Pay Day food and beverage towards Consumptive behaviour user and the cause of the user's consumption in using Go-Pay on the Pay Day food and beverage. This research also utilizes correlation methods which are gatherers data to determine if there are relations and the level of relationship between the two variables. The data of the research has been obtained from the questionnaire, literature review, journal, and online data. The theory that has been used in this research was The Theory of Communication, Campaign and Consumptive Behaviour. The result of this showing the campaign of Go-Pay Pay Day food and beverage has a positive impact and significant effect towards the Consumptive Behaviour on the employee of P.T Pionir Maxima Mutu Indonesia. Penelitian ini berjudul “Pengaruh Kampanye Go-Pay Pay Day food and beverage terhadap perilaku Konsumtif Pengguna (Survei Pada Karyawan P.T Pionir Maxima Mutu Indonesia)”. Penelitian ini mengambil sampel 100 responden dengan penyebaran kuesioner menggunakan google form, dimana syarat menjadi responden adalah populasi yang menggunakan Go-Pay pada saat Payday food and beverage. Tujuan penelitian ini adalah untuk mengetahui pengaruh Kampanye Go-Pay Pay Day food and beverage terhadap Perilaku Konsumtif Pengguna. Penelitian ini mengidentifikasi masalah pengaruh kampanye Go-Pay Pay Day food and beverage terhadap perilaku konsumtif pengguna serta Penyebab konsumtifnya pengguna dalam pemakaian Go-Pay pada saat Pay Day food and beverage. Penelitian ini menggunakan metode korelasi yaitu penelitian yang melibatkan tindakan pengumpulan data guna menentukan, apakah ada hubungan dan tingkat hubungan antara dua variabel. Data penelitian diperoleh dari kuesioner, studi pustaka, jurnal, dan data online. Teori yang digunakan dalam penelitian ini adalah Teori Komunikasi, Kampanye dan Perilaku Konsumtif. Hasil penelitian menunjukkan  Kampanye Go-Pay Pay Day food and beverage memiliki pengaruh positif dan signifikan terhadap Perilaku Konsumtif pada Karyawan P.T Pionir Maxima Mutu Indonesia.
Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz
Authors: Kevin Kevin , Paramita Sinta
Published: March 2020

Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by the brand in promoting products. During marketing communications, Rockickz carries out strategies to create brand awareness. Rockickz's strategy is in the marketing communication mix. This research methodology uses qualitative, with the case study method. Data collection is done by interview, observation and literature study. Komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual. Teori komunikasi pemasaran mencangkup beberapa bauran komunikasi pemasaran terdiri dari periklanan, pemasaran langsung, promosi penjualan, penjualan personal, pemasaran interaktif, hubungan masyarakat.Tujuan dari bauran komunikasi pemasaran tersebut adalah untuk menciptakan brand awareness. Brand awareness ini merupakan kemampuan konsumen dalam mengenali atau mengingat sebuah merek, termasuk nama, logo dan juga slogan – slogan tertentu yang pernah digunakan oleh brand tersebut dalam mempromosikan produk – produk. Pada saat melakukan komunikasi pemasaran, Rockickz melakukan strategi – strategi untuk menciptakan brand awareness. Strategi yang dilakukan Rockickz terdapat dalam bauran komunikasi pemasaran. Metodologi penelitian ini menggunakan kualitatif, dengan metode studi kasus.Pengumpulan data dilakukan dengan wawancara, observasi dan studi kepustakaan.
Pengaruh Terpaan Tayangan Iklan Shopee Versi BlackPink terhadap Brand Loyalty Mahasiswa Jakarta
Authors: Susilawati Susilawati , Utami Lusia Savitri Setyo
Published: March 2020

Shopee, as an e-commerce company, collaborated with BlackPink in 2018. The collaboration began with the sale of merchandise, followed by using Blackpink for Shopee advertising. The ad received wide attention from the public after an audience responded negatively. Therefore, this study discusses the Shopee ad version of the BlackPink. Shopee uses television to show BlackPink as a brand ambassador through advertisements. The purpose of this study was to determine whether there was an effect of the Blackpink version of Shopee Ad Impressions on Brand Loyalty, especially consumers in Jakarta. The theoretical basis used is the Display of Advertising Impressions and Brand Loyalty. This research uses an explanatory quantitative approach using survey methods. The population in this study were students in Jakarta with the sample used was 83 respondents. The results showed that there was a significant effect in the Ad Impression Variable on Brand Loyalty variables among Jakarta Students. The dimension in the Ad Impressions (X) variable that most strongly influences the Brand Loyalty (Y) variable is the content of the impression. Shopee sebagai perusahaan e-commerce melakukan kerja sama dengan BlackPink pada tahun 2018. Kerja sama diawali dengan adanya penjualan merchandise yang dilanjutkan dengan menggunakan BlackPink untuk iklan Shopee. Iklan tersebut mendapatkan perhatian masyarakat luas setelah ada khalayak yang menanggapi secara negatif. Oleh karena itu, penelitian ini membahas tentang iklan Shopee versi BlackPink tersebut. Shopee menggunakan media televisi untuk memperlihatkan BlackPink sebagai brand ambassador melalui iklan. Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh Terpaan Tayangan Iklan Shopee versi Blackpink terhadap Brand Loyalty konsumen terutama terhadap Mahasiswa di Jakarta. Adapun landasan teoritik yang digunakan adalah Terpaan Tayangan Iklan dan Brand Loyalty. Penelitian ini menggunakan pendekatan kuantitatif bersifat eksplanasi menggunakan metode survei. Populasi dalam penelitian ini adalah mahasiswa di Jakarta dengan sampel yang digunakan adalah 83 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dalam Variabel Terpaan Tayangan Iklan terhadap variabel Brand Loyalty di kalangan Mahasiswa Jakarta. Dimensi dalam variabel Terpaan Tayangan Iklan (X) yang paling kuat mempengaruhi variabel Brand Loyalty (Y) adalah Isi tayangan.
Pengaruh Terpaan Iklan di Media Sosial Youtube terhadap Persepsi Konsumen (Studi terhadap Pelanggan Iklan Tiket.com di Youtube)
Authors: Febrida Rachel , Oktavianti Roswita
Published: March 2020

Advertising becomes a very important promotional instrument, especially for companies that promote goods and services to the public. One form of advertising that the companies do is advertising exposure. Exposure can be interpreted as activity of hearing, seeing, and reading messages from the media or having an experience and attention to messages that happen to individuals or groups. Advertising exposure on youtube can build  consumer's perception. Perception is the process where consument choose, organize, and asume information to create a picture of life. This research wants to find out whether there is an influence of advertising exposure on social media especially Youtube on consumer’s perception. This research uses a survey method by distributing online questionnaires to 100 respondents. This research conducts research on Tiket.com customers who watch advertisements on Youtube. The results of this research is the effect of advertising exposure on social media Youtube on consumer’s perception. The advertisement has an influence on consumer perception by 34%, the remaining 66% is influenced by variables not examined in this research. Iklan telah menjadi salah satu promosi yang penting, terutama untuk perusahaan yang mempromosikan barang atau jasa kepada masyarakat luas. Salah satu yang dapat dilakukan perusahaan dengan cara menggunakan terpaan iklan. Terpaan dapat diartikan sebagai kegiatan mendengar, melihat, dan membaca pesan-pesan media ataupun mempunyai pengalaman dan perhatian terhadap pesan tersebut yang dapat terjadi pada individu atau kelompok. Iklan yang muncul bertubi-tubi pada Youtube menimbulkan munculnya persepsi pada konsumen. Persepsi adalah proses dimana individu memilih, mengorganisasi, dan mengartikan masukan informasi untuk menciptakan suatu gambaran tentang kehidupan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh terpaan iklan di media sosial Youtube terhadap persepsi iklan. Metode survei adalah metode yang digunakan dalam penelitian ini dengan menyebarkan kuesioner online kepada 100 sampel responden.  Penelitian ini menunjukkan bahwa ada pengaruh terpaan iklan di media sosial Youtube terhadap persepsi konsumen. Terpaan iklan memiliki pengaruh terhadap persepsi konsumen sebesar 34%, sisanya 66% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Spatial Zoning Strategy for Socio-Economic Development and Environmental Protection in Cu Chi District, Hochiminh City
Authors: Huy Anh Nguyen , Minh Anh Nguyen Trinh
Published: March 2020

Cu Chi, with a natural area of 43,496ha, is a district in the northeast of Hochiminh City, where infrastructure has been built intensively and rapidly in recent years. This development results in not only general socio-economic conditions but also the improvement of local welfare. On the other hand, relentless urban and industrial development in Cu Chi District may potentially pose negative impact on general environmental condition due to reduction of green area and industrial waste discharge to the natural ecology. As a consequence, spatial planning and zoning are necessary to balance socio-economic progress and environmental protection for sustainable development. By analyzing the socio-economic, environment and remote sensing data using GIS technology, the research divides the district into 3 major environment zones, including 13 minor sub-zones. Meanwhile, the result also suggests 04 integrated socio-economic development and environmental protection zones as follows: environmental protection with 2 sub-zones (2,286 ha), environmental friendly development with 6 sub-zones (27,753 ha), strengthened environmental management with 4 sub-zones (8,370 ha) and environmental recovery and rehabilitation with 1 sub-zone (5,087 ha). The authors believe that the spatial zoning is important in providing the basis to develop a strategy for socio-economic development and environmental protection for each sub-zone.
Đánh giá hiệu quả xử lý nước thải trạm trộn bê tông xi măng bằng mô hình phòng thí nghiệm
Authors: Vũ Phương Thảo
Published: March 2020

Nghiên cứu này được thực hiện nhằm mục đích đánh giá khả năng xử lý nước thải thi công tại các Trạm trộn bê tông quy mô phòng thí nghiệm. Kết quả vận hành mô hình ở phòng thí nghiệm cho thấy hiệu suất xử lý TSS khá ổn định, đạt trên 99%; hiệu quả xử lý độ màu trong nước thải đạt 54,8-57,7%; hiệu quả xử lý COD đạt 75,9-76,8%; hiệu quả xử lý dầu mỡ khoáng đạt 97%. Như vậy, kết quả thu được từ mô hình thí nghiệm rất khả quan, cho thấy rằng việc xử lý các chỉ tiêu ô nhiễm đặc trưng trong nước thải sản xuất tại các trạm trộn bê tông bằng cách ứng dụng sơ đồ công nghệ như mô hình xử lý là phù hợp.
Gambaran Golongan Sekretor dan Nonsekretor yang Diperiksa Melalui Saliva Mahasiswa Pendidikan Dokter Fakultas Kedokteran Universitas Andalas
Authors: Alqadri Alqadri , Rofinda Zelly Dia , Susanti Rika
Published: March 2020

Abstrak             Kasus kriminal di Indonesia setiap tahunnya cenderung mengalami peningkatan. Salah satu identifikasi yang dilakukan untuk membantu mengetahui pelaku kriminal adalah dengan memeriksa golongan darah. Golongan darah dapat diperiksa langsung bila di tempat kejadian perkara (TKP) terdapat noda atau bercak darah, tetapi dalam beberapa kasus kriminal biasanya cairan yang ditemukan adalah air ludah (saliva) dalam bentuk basah ataupun kering. Pemeriksaan golongan darah melalui saliva bisa dilakukan apabila orang tersebut termasuk golongan sekretor tetapi tidak bisa diperiksa apabila termasuk golongan nonsekretor. Tujuan penelitian ini adalah mengetahui persentase golongan sekretor dan nonsekretor mahasiswa pendidikan dokter Fakultas Kedokteran Universitas Andalas. Ini merupakan penelitian deskriptif observasi dengan desain cross sectional. Populasi dalam penelitian ini adalah mahasiswa pendidikan dokter Fakultas Kedokteran Universitas Andalas sebanyak 54 orang. Cara pengambilan sampel adalah dengan simple random sampling. Data mengenai golongan sekretor dan nonsekretor didapatkan melalui pemeriksaan saliva dengan metode absorpsi inhibisi. Hasil penelitian ini menunjukkan bahwa 42 orang (78%) termasuk golongan sekretor dan 12 orang (22%) termasuk golongan nonsekretor. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa distribusi golongan sekretor lebih besar daripada golongan nonsekretor pada mahasiswa pendidikan dokter Fakultas Kedokteran Universitas Andalas.Kata kunci: nonsekretor, saliva, sekretor Abstract             Criminal cases in Indonesia tends to increase each year. One of the identification is being to help find criminal is by checking the blood type. Blood type can be checked directly on the scene when there are stains or spots of blood, but in some cases the criminal is usually found saliva in wet or dry form. Blood type through saliva can be done if the person have secretor but can not be checked if including non-secretor. The objective of this study was to determine the percentage of secretors and non-secretor class on the student Medical Faculty of Andalas University. This study was an observational descriptive study with cross-sectional design. The population were 54 students Medical Faculty of Andalas University which choosen by simple random sampling. Data on group secretor and non-secretor saliva obtained through examination of the absorption inhibition method.The results showed that 42 people (78%) that are secretor and 12 people (22%) including non-secretors. Based on these results it can be concluded that the distribution of secretor groups larger than non-secretors in the student of Medical Faculty Andalas University.Keywords: non-secretor, saliva, secretor
Hubungan Kebiasaan Merokok dengan Waist to Hip Ratio (WHR) pada Nelayan di Kecamatan Koto Tangah Kota Padang
Authors: Khaira Fathiyyatul , Sulastri Delmi , Semiarty Rima
Published: March 2020

AbstrakNikotin pada rokok mempunyai efek anti estrogenik dan meningkatkan hormon kortisol yang mengakibatkan deposisi lemak ke abdomen maupun pengurangan massa otot panggul yang menyebabkan peningkatan Waist to Hip Ratio (WHR). Setiap kenaikan WHR sebesar 0,01 berhubungan dengan peningkatan risiko penyakit kardiovaskular. Tujuan penelitian ini adalah untuk mengetahui hubungan kebiasaan merokok dengan waist to hip ratio. Kebiasaan merokok dilihat dari status merokok, derajat merokok, jenis rokok, dan kadar nikotin dalam rokok. Data nama nelayan didapat dari Kelompok Usaha Bersama (KUB) nelayan di Kecamatan Koto Tangah. Dipilih 103 nelayan dengan metode simple random sampling. Data sekunder diperoleh dari wawancara dan pengukuran WHR. Data dianalisis menggunakan chi-square dan one way analysis of variance (ANOVA). Hasil uji statistik chi-square menunjukkan tidak ada hubungan bermakna antara status merokok (p= 0,156), derajat merokok (p=0,261), dan jenis rokok (p=1,000) dengan WHR. Kadar nikotin pada rokok (p= 0,013) memiliki hubungan bermakna dengan WHR. Hasil uji statistik One Way ANOVA menunjukkan tidak ada perbedaan bermakna WHR berdasarkan status merokok (p=0,472) dan derajat merokok (p=0,189). Berdasarkan jenis rokok yang dihisap (p= 0,025) menunjukkan perbedaan WHR yang bermakna. Disimpulkan kadar nikotin pada rokok dapat mempengaruhi WHR.Kata kunci: status merokok, derajat merokok, jenis rokok, kadar nikotin, waist to hip ratio AbstractNicotine in cigarette have anti estrogenic effect and increase the level of cortisol hormone that make smokers tend to have larger Waist to Hip Ratio (WHR) because of the deposition fat to abdomen and decrease muscle mass on the hip. Every 0,01 increase of WHR will increase cardiovascular risk. The objective of this study was to know the correlation between smoking behaviour with WHR. Smoking behaviour are smoking status, smoking degree, cigarette variance, and nicotine level in cigarette. Fisherman’s name data get from Kelompok Usaha Bersama (KUB) of fisherman in Koto Tangah. From that data are choosed 103 fisherman with simple random sampling method. Secondary data get from quetionnaire and WHR measurement. Data analyze with chi-square and one way analysis of variance (ANOVA). Statistic result with chi-square showed that there are no significant correlation between smoking status (p=0,156), smoking degree (p=0,261), and cigarette variances (p=1,000) with WHR. Otherwise nicotine level in cigarette (p=0,013) has significant correlation with WHR. Statistic results with ANOVA showed that there are no significant differentiation of WHR by smoking status (p=0,472) and smoking degree (p=0,189). Otherwise cigarette variances (p=0,025)  have significant differentiation of WHR.Keywords: smoking status, smoking degree, cigarette variances, nicotine level, waist to hip ratio
Hubungan Keteraturan Penggunaan Kortikosteroid Inhalasi dengan Tingkat Kontrol Asma Pasien Berdasarkan ACT di Poliklinik Paru RSUP Dr. M. Djamil Padang
Authors: Prisilla Wulan Prisilla , Medison Irvan , Rusjdi Selfi Renita
Published: March 2020

AbstrakAsma merupakan penyakit yang didasari oleh reaksi inflamasi pada saluran napas yang dapat dicegah dengan kortikosteroid inhalasi. Asma sukar disembuhkan, sehingga tujuan penatalaksanaan asma adalah asma terkontrol. Penilaian tingkat kontrol asma dapat dilakukan dengan menggunakan kuesioner Asthma Control Test  (ACT) yang bersifat subjektif tetapi validitasnya telah diuji. Tujuan penelitian ini adalah menentukan hubungan keteraturan penggunaan kortikosteroid inhalasi dengan tingkat kontrol asma pasien berdasarkan ACT di Poliklinik Paru RSUP Dr. M. Djamil Padang. Penelitian cross sectional analytic ini telah dilakukan dari September hingga Desember 2013. Populasi adalah pasien berusia ≥14 tahun yang didiagnosis asma oleh dokter. Jumlah subjek penelitian sebanyak 96 orang. Data yang diperoleh diolah dan dianalisis menggunakan uji Kolmogorov-Smirnov. Insiden terbanyak asma berada pada kelompok usia lanjut (60,4%). Sebagian besar pasien tidak teratur menggunakan kortikosteroid inhalasi (63,5%) dan pasien dengan asma tidak terkontrol memiliki proporsi tertinggi (59,4%) . Analisis statistik menunjukkan bahwa terdapat hubungan yang bermakna antara keteraturan penggunaan kortikosteroid inhalasi dengan tingkat kontrol asma pasien berdasarkan ACT di Poliklinik Paru RSUP Dr. M. Djamil (p=0,002).Kata kunci: kortikosteroid inhalasi, ACT, tingkat control asma AbstractAsthma is a disease caused by an inflammatory reaction in the patient airways that can be prevented with inhaled corticosteroids. It is known that there is no cure for asthma, so the goal of asthma management is to obtain controlled asthma. The level of asthma control can be assessed by  using Asthma Control Test  (ACT) questionnaire, this method is subjective but its validity has been tested. The objective of this study  was to determine the association between regularity of inhaled corticosteroids application and patient’s level of asthma control based on ACT in the Lung Clinic of Dr. M. Djamil Padang Hospital. A cross sectional analitic was conducted from September to December 2013. The population is patient aged ≥14 years old who were diagnosed with asthma by a doctor. The number of samples is 96 people. The data were processed and analyzed using the Kolmogorov-Smirnov test. The incidence of asthma was highest in the elderly (60,4%). Most patients do not regularly use inhaled corticosteroids (63.5%) and patients with uncontrolled asthma had the highest proportion (59.4%) in this research. Based on statistic analisys, there was significant association between regularity of inhaled corticosteroids application and patient’s level of asthma control based on ACT in the lung clinic of Dr. M. Djamil Padang Hospital (p=0,002).Keywords: inhaled corticosteroids,  ACT, level of asthma control
Hubungan Asupan Asam Folat, Zink, dan Vitamin A Ibu Hamil Trimester III terhadap Berat Badan Lahir di Kabupaten Padang Pariaman
Authors: Septiyeni Wici , Lipoeto Nur Indrawati , Serudji Joserizal
Published: March 2020

Abstrak             Berat badan lahir merupakan salah satu indikator kesehatan bayi baru lahir. Berat badan lahir dipengaruhi oleh berbagai faktor yang salah satunya adalah mikronutrien seperti: asam folat, zink dan vitamin A yang disinyalir memiliki hubungan dengan berat badan lahir.Tujuan penelitian ini adalah menentukan hubungan antara asupan asam folat, seng, dan vitamin A terhadap berat badan lahir. Penelitian ini merupakan cross sectional study pada 59 ibu hamil di Kabupaten Padang Pariaman. Pengumpulan data dilakukan dengan wawancara dan pengukuran berat badan lahir. Analisis statistik yang digunakan adalah uji korelasi Spearman. Hasil penelitian ini yaitu rata-rata umur ibu hamil sebesar 26,5424 tahun. Rata-rata berat badan lahir 3181,36 gram dan rata-rata tinggi badan ibu adalah 153,8305 cm. Rata-rata konsumsi asam folat subjek penelitian adalah 341,9525 ug, zink  5,0727 mg dan vitamin A 688,9300 RE. Hasil analisis menunjukkan tidak terdapat hubungan yang bermakna antara asupan asam folat dan berat badan lahir (p>0,05),asupan zink dan berat badan (p>0,05) dan asupan vitamin A dan berat badan lahir (p>0,05).bKesimpulan penelitian ini adalah bahwa tidak ada hubungan antara asupan asam folat, zink dan vitamin A ibu hamil trimester III terhadap berat badan lahir.Kata kunci: asam folat, zink, vitamin A, berat badan lahir, Ibu hamil trimester III AbstractBirth weight is an indicator of the health of the newborn. Birth weight is influenced by various factors like micronutrients such as: folic acid, zinc and vitamin A which allegedly had a relationship with birth weight. The objective of this study was to determine the relationship between the intake of folic acid, zinc, and vitamin A on birth weight. This study was a cross sectional study to 59 pregnant women in the district of Padang Pariaman. Data collection with interviews and birth weight measurements. Statistical analysis used the Spearman correlation test. The results of this study showed that the average maternal age of 26.5424 years and the average maternal height was 153.8305 cm. Average birth weight 3181.36 g. The average consumption of folic acid is 341.9525 ug, 5.0727 mg zinc and vitamin A 688.9300 RE. Analysis result showed no significant association between the intake of folic acid and birth weight (p > 0.05), zinc intake and birth weight (p > 0.05) and intake of vitamin A and birth weight (p > 0,05).The conclusion of this study is no relationship between the intake of folic acid, zinc and vitamin A of third trimester pregnant women toward birth weight.Keywords: folic acid, zinc, vitamin A , birth weight, third trimester pregnant women