bluuebunny/crossref_metadata_2025 huggingface dataset:
PRAGMALINGUISTIC FEATURES OF REPRODUCTION OF LANGUAGE MEANS OF EXPRESSION IN MODERN ENGLISH MEDIA TEXTS IN UKRAINIAN
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Tikan Yana , Potapenko Kateryna ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: January 2021

The work is devoted to topical problems of functioning and translation of expressive vocabulary in media texts of modern English-language press. The study defines the concept of "media text". Stylistic features of English – language media texts are characterized. It is noted that the language of English-language media texts has certain features and directions for certain categories of readers. The analysis of English-language media proved the direct relationship between the degree of complexity of the selected language tools and socio-cultural specific features of the target audience. Linguistic practice of mass media determines the main tendencies of development of lexical-semantic, word-forming and syntactic structures of language. The language of the media is singled out as a separate background in journalism, which has its own genre and language features. Expressiveness is a property of language units to reinforce the logical and emotional meaning of what is said. Expression is a set of semantic and stylistic features of speech expressiveness, such as quality, due to which stylistic marking (emotionality) is achieved. The concepts of expression and expressiveness are different: expression serves to increase and enhance expressiveness, and expressiveness is that expressiveness. Expressive vocabulary is constantly updated and supplemented with new lexical and semantic variants. It is emphasized that a significant part of the specific vocabulary in the English-language media is expressive vocabulary. The concepts of expressive vocabulary and their functionality in media text are considered. The results of the analysis allow us to conclude that expressive vocabulary is quite common in newspaper texts, which is reflected in articles on various topics (economic, business, entertainment, youth newspapers, etc.), creating a stylistic effect in each of them. It is noted that the transfer of expressive English vocabulary in the Ukrainian language is carried out with the involvement of such translation methods as assimilation, descriptive translation, tracing, transcription, transliteration.
THE ARTISTIC EMBODIMENT OF URBANIZATION IN CONTEMPORARY KOREAN «WOMEN'S PROSE» (KIM AE-RAN’S NOVEL, I GO TO A CONVENIENCE STORE)
Authors:   South Ukrainian National Pedagogical University named after K.D. Ushynsky, Pak Antonina
Published: January 2021

Modern Korean literature and Korean women's prose are becoming increasingly popular among foreign readership and foreign researchers beyond the Korean peninsula. At the turn of the second half of the twentieth century, the era of industrialization on the Korean Peninsula, brought to the stage many bright and talented female writers with artistic manifestos of women's prose. Young artists of the word begin to be interested not only in family values, women's destiny, emancipation, but also in the personal lives of the heroes, the uniqueness of the urban structure, gender philosophy. The aim of the article is to study the characteristics of the female image living in the metropolis, to identify its ways of implementation in the work of Kim Eran against the background of changes in Korean society in the 2000s. The choice of the method of literary analysis is determined by the specifics of the studied material and the purpose of the article. In this article, the author uses sociological and descriptive methods of literary analysis in the Korean literary text of the early XXI century. The theme of urbanization, the formation of the Korean metropolis, and its embodiment in works of art is relevant today. However, the problem of the artistic embodiment of urbanization in modern Korean "women's prose" Ukrainian Koreanists have not been able to comprehend and reveal in detail. This article attempts to consider the artistic embodiment of urbanization, which appears in modern Korean "women's prose" of the early XXI century on the example of Kim Eran's story "I'm going to the mini-market." Based on the text of the article, the specifics of Kim Eran's work were analyzed. We are interested in the writer because she speaks a new language, gives birth to new characters, has a particularly organized plot, her writer's position is open, and we see how the author is implemented in her own individual writing practice. Artistic integration of urbanization in Korean women's prose one of the most important tendencies in the development of the literary process, as well as the representation of the national writing itself. The facts, rejected in the course of the analysis of the creation, show that the testimony of the Koreans-city dwellers was changing due to the flow of urbanization on the people of the Korean people, and the price could not fail to be recognized in the mentality of the Korean people in general.
EVOLUTION OF DNA SEQUENCING METHODS AND PROSPECTS FOR THEIR USE IN FORENSIC DNA EXAMINATION
Authors:   Kharkiv Scientific Research Forensic Center of the Ministry of Internal Affairs of Ukraine, Bazyliuk Zhanna
Published: January 2021

The study of the human genome makes it possible to use genetic information to identify individual traits, diagnosis of diseases and forecasting and prevention of their development, promotes a personal approach when choosing treatment methods; population research, ethnogenesis and evolutionary processes. Introduction of DNA sequencing methods in domestic genetic fingerprinting will contribute to a more informative establishment of human genetic traits. The main purpose of molecular genetic research is to establish the genetic features of missing people, their relatives, to conduct paternity, to identify traces of biological origin and their identification. This article talks about the gradual development of DNA sequencing technology, which is conventionally divided into three types. The first type includes sequencing using capillary electrophoresis and pyrosequencing. The second type is high-throughput pyrosequencing, semiconductor, cyclic ligase, and the use of fluorescently labeled precursors, based on the sequencing of millions of DNA fragments simultaneously. The third stage includes methods that do not require prior sample preparation. These are methods of nanoporous sequencing, sequencing of one molecule, one-molecular sequencing. Today, each of the sequencing methods is aimed at performing different tasks. A number of methods are promising in the field of molecular-genetic examination. In world jurisprudence, sequencing is implemented mainly with the help of devices - Illumina’s, MiSeq FGx, Ion Torrent PGM from ThermoFisher and Ion S5. Research in forensic expertise of single nucleotide polymorphisms (SNP), sequencing of STR-loci and mitochondrial DNA, STR-loci and SNP-markers of the Y chromosome, will provide a high level of information, determination of human phenotypic traits, the possibility of establishing genetic traits from significantly degraded DNA. This article deals with modern problems of identification of human genetic traits and the prospect of introduction of the newest methods of sequencing for their qualitative and complete establishment.
CONSULTING SERVICES AS A TOOL IN BUSINESS MANAGEMENT
Authors:   Vinnytsia Trade and Economics Institute of the Kyiv National Trade and Economics University, Bondarchuk Lyudmyla , Burdeynyy Vadym ,   Vinnytsia Trade and Economics Institute of the Kyiv National Trade and Economics University
Published: January 2021

Consulting services – a relatively young industry in Ukraine, its origins can be attributed to the end of XX century – the beginning of the XXI century. It was at that time that a market economy and all its accompanying elements began to take shape: the emergence of various forms of ownership, free pricing, the development of competition, etc. Today, the Ukrainian market of consulting services continues to develop, to create new business technologies that are progressing rapidly, and the interest of entrepreneurs in this type of services is increasing. Consulting can help companies increase productivity and efficiency. Professional consultants conduct research within the company, find the cause of the problem and offer solutions to various organizational and managerial problems. It is important to note that companies seek advice not only in crisis situations, and if they do not decide on the reform or restructuring of production and economic activities. Business owners also turn to consultants to obtain objective information about the state of affairs in order to move from operational management to strategic management of the company. Therefore, the reasons for applying to the consulting structure may be different, as well as the problems that owners turn to it. This article considers consulting as an activity of providing expert advice to the client. For the organization to be successful and competitive, it must constantly develop and integrate into the realities of the modern world. If the company does not have the resources to do so, it often turns to consulting professionals. It should be understood that modern enterprises turn to consultants when they need help in their activities or create the conditions for a catalyst for change in their system of internal organization. In addition, it is necessary to understand what problems small and medium business owners face at each stage of the organization's life cycle. The main types of consulting were highlighted in the article and the main stages of providing consulting services were considered. There are a number of tools for effective management of consulting in accordance with the life cycle of the enterprise. In the process of research the methods of system and abstract-logical analysis, statistical analysis, graphic method are used.
PROBLEMS OF ACCOUNTING FIXED ASSETS AT THE ENTERPRISE
Authors:   Engineering Institute of Zaporizhzhia National University, Feofanova Iryna , Antonova Olgha ,   Engineering Institute of Zaporizhzhia National University
Published: January 2021

The article is devoted to topical issues of improving the methodology and organization of fixed assets accounting. Fixed assets play a huge role in the labor process, as they together form the production – technical base and determine the production capacity of the enterprise. Their condition directly affects the activities of the enterprise, namely its continuous operation. Over a long period of use, fixed assets enter the enterprise and are put into operation; wear out as a result of operation; are repaired, by means of which their physical qualities are restored; leave the enterprise due to obsolescence or inexpediency of further use. Fixed assets used in enterprises in modern economic conditions are one of the most important economic resources. Fixed assets, formed at the initial stage of the organization, require constant management. In the process of accounting at enterprises there are a number of problems of methodological and practical nature in the organization of accounting, valuation and depreciation of fixed assets. In the course of writing the article, the economic characteristics and concepts of fixed assets, theoretical aspects of fixed assets accounting, normative documents related to the researched problem were investigated. The analysis of fixed assets can be carried out in several areas, the development of which in the complex allows to assess the structure, dynamics and efficiency of fixed assets and long-term investments. Options for solving problems in accordance with modern economic conditions are revealed. The correct organization of accounting of fixed assets ensures the efficiency of their use, the timeliness of determining and reflecting transactions with changes that occur with them, the completeness of the reflection of these changes in value terms in accounting. Thus, the fixed asset accounting system needs to be improved. A comprehensive approach to the organization of fixed assets accounting is needed, which is able to provide the necessary conditions and opportunities for the use of valuable accounting information to make management decisions on the evaluation and effective use of fixed assets.
SMALL BUSINESS OF UKRAINE IN THE CONDITIONS OF ECONOMIC GLOBALIZATION
Authors:   Kyiv National University of Trade and Economics, Shvets Maxim
Published: January 2021

The article is devoted to defining the peculiarities of the functioning of small business in Ukraine in the context of economic globalization. In particular, the main current economic globalization challenges for domestic small business and their impact on the development of its competitiveness are identified. Today, small business in Ukraine is an important element of the national economy. The functioning of small enterprises in modern economic conditions requires flexibility, mobilization of financial and production resources, the use of scientific and technological progress. Therefore, one of the main vectors of economic reform in Ukraine should be multilateral support for small business development. The development of small business is an important factor in building a socially oriented economy, improving living standards, promotes the process of integration of the domestic economy into the world economy. The article also identifies the factors that contribute to strengthening the position of small businesses in the economy. The directions of small business development in Ukraine are offered and the importance of small innovative business development is established. The following measures are proposed to support the development of small business: development of programs for preferential lending to small businesses with the involvement of state-owned banks and their state guarantee (the first steps have already begun to be taken in this direction); development and implementation of a mechanism to stimulate banking institutions to preferential lending to small enterprises operating in priority areas identified by the state; improving the process of small business taxation and simplifying the system of tax administration; creation of a bank that would specialize in microfinance of small business with a partial contribution from the state and international financial organizations; increasing the financial base of existing state funds to support small business; reducing the cost of administrative procedures and obtaining administrative services; creation of specialized state institutions for insurance of export-import operations.
MAIN DIRECTIONS OF FOREIGN POLICY ACTIVITY LOUIS XIV
Authors:   Ternopil National Pedagogical University named after Volodymyr Hnatyuk, Hryhoruk Nataliia
Published: January 2021

The article, based on the analysis of historiographical materials, provides a comprehensive generalization of the main directions of Louis XIV's foreign policy during his reign. His personal contribution to the development of the foreign policy situation in the French Empire was clarified, and his place in French foreign policy during this period was determined. The goal of Louis XIV's foreign policy was not only to expand but also to extend the French border to the north and east. This was to protect the interior and capital of Paris from external aggression. Louis XIV is considered to have been involved in many wars and armed conflicts to strengthen France's position in the world. The main directions of the struggle against the Habsburgs have been clarified. In foreign policy, Louis XIV always sought to make France the leading power in Europe. In his youth, Louis XIV wanted to raise his authority in international politics. He immediately stated his intentions in matters of etiquette, not important at first glance, but important for the era. Louis XIV sought to resolve by force military-strategic issues and ensure the security of France and its borders. The king's foreign policy and diplomacy played a secondary, ancillary role: paving the way for the army, consolidating its conquest through negotiations or mitigating the effects of defeats, rescuing from disasters. The king's diplomatic service, with extensive experience, acted vigorously and often assertively. But it could not change the tragic consequences for France of the aggressive policy of Louis XIV, which led to severe defeat. Military victories greatly enhanced the prestige of the Kingdom of France in Europe and allowed Louis XIV to pursue a policy of aggression against his neighbors with impunity. As a result of the foreign policy of King Louis XIV, France was forced to give up a large number of occupied territories in Western Europe. Despite a wide range of the most contradictory assessments of the life and work of Louis XIV, all of them can be summarized as follows: he was a great king, although he made many mistakes during his long reign, he brought France to the rank of major European powers.
THEORETICAL AND METHODOLOGICAL ASPECTS OF FORENSIC COMMODITY EXPERTISE
Authors:   Kharkiv Scientific Research Forensic Center of the Ministry of Internal Affairs of Ukraine, Buzyna Serhii , Kravchenko Roman ,   Kharkiv Scientific Research Forensic Center of the Ministry of Internal Affairs of Ukraine
Published: January 2021

The article examines the theoretical and methodological aspects of forensic commodity expertise. The main stages and components of the expert examination process are defined. The article analyzes the current legislation in this area, describes existing legislative acts, indicates shortcomings and the need to supplement the regulatory framework. The main problems and specifics of conducting forensic commodity expertise, the process of selecting specialists for expert groups, the criteria for this selection, and so on are identified. Special emphasis is placed on the use of various methods, their objectivity and subjectivity. Measures necessary to improve the objectivity of the expert examination results are described. The possibilities of using certain methods are revealed, the expediency of using expert and measurement methods in various situations, their ratio and accuracy are indicated. The rationality of using the organoleptic method in forensic expertise is evaluated. The directions of expert commodity research determined by specific methods are determined. The origin and possibilities of combining methods in forensic commodity expertise are investigated. The legal limits of conducting an expert examination are outlined, and measures that go beyond the basic principles of legal proceedings and morality are indicated. Special attention is paid to the objects of expertise, their types and definitions, restrictions in the selection of objects, the powers of experts, officials and judicial bodies in the issue of disposing of objects of expertise, and so on. Conditions and factors that can affect the state of objects are evaluated. Particular attention is focused on the role of accompanying documentation and other types of documentation, the importance of accompanying materials and information received for examination. It is mentioned about the possibility of obtaining related information by experts during the expert examination. The scientific origin of expert methodology is analyzed and the possibilities of combining expert and scientific methods are evaluated.
CRUISE AGREEMENT AS A TRAVEL SERVICES AGREEMENT COMPARED TO A PASSENGER SHIPPING AGREEMENT
Authors:   Odessa National Maritime University, Balobanov Alexander , Honserovskaya Tatiana ,   Odessa National Maritime University
Published: January 2021

The article is devoted to the study of the legal nature of sea cruise and passenger transportation agreements, the legal regulation of these agreements at the international and national levels. The rights and obligations of the subjects of these agreements, the relevance of the study of this topic in our time are studied. The ratio of the legal organization of the contract of sea cruise and the contract of sea transportation of passengers is carried out. Common and different factors of comparative agreements are investigated. Along with this, the article examines the future priorities for the development of cruise tourism in Ukraine. The study was conducted on the example of existing Ukrainian companies providing cruise services. We considered the priorities and the need to develop cruise tourism based on a number of important factors. The most important of which is the growing demand of the population of Ukraine for cruise services as a type of recreation for tourism. This direction of development is relevant and possible in our country, as Ukraine has several dry rivers, such as the Dnieper and others. The exit of the Dnieper to the Black Sea opens up prospects not only for the creation of cruise tourism at the state level but also for cooperation with other states, as the focus of this agreement is to meet the consumer's need for recreation. For example, the Code of Merchant Shipping distinguishes between a cruise agreement and a contract for the carriage of passengers by sea. It is impossible to completely agree with the opinion expressed in KTM of Ukraine as the cruise contract is not just delivery of passengers from point A to point B, but also rendering of a wide range of thyristic services: food, medical, household, entertaining service product because during the cruise the passenger is not only transported, but also provide a range of services. The major problem and obstacle to the development of these agreements is the fact that in Ukraine there is no clearly regulated legislation that would delimit, regulate cruise tourism activities. Today, sea passenger traffic accounts for a small part of all traffic in Ukraine. This is due to the fact that such modes of transport as rail, road or air are faster, have a developed infrastructure and are able to fully meet the needs of the population in transportation. As for maritime transport, ships are more often used for tourist, cruising, is have a so-called cruise function.
ADMINISTRATIVE RESPONSIBILITY IN THE INFORMATION FIELD
Authors:   Academic and Research Institute of Law of the Sumy State University, Hlushchenko Nataliia , Holovach Anastasiia ,   Academic and Research Institute of Law of the Sumy State University
Published: January 2021

The article considers the specifics and problems of administrative liability for offenses in the field of information legal relations. Due to the rapid development of information relations, the issue of regulatory and legal support of information security has become especially relevant. A brief description of the concepts of «information legal relations», «information offense», «administrative liability» is briefly considered. The current normative legal acts concerning the imposition of administrative liability for offenses in the field of information relations were considered and analyzed. The shortcomings of the current legislation in the field of administrative liability and their impact on the information sphere were identified and described. The application of the legislation that regulate information legal relations in practice demonstrates vivid examples of information offenses and the impossibility of ensuring full information security of society. To combat violations of rights in this field there is an institution of legal liability, which is represented by administrative, criminal, civil and disciplinary liability. The main and most applicable is administrative liability. The current mechanisms of administrative liability in the information sphere are considered and a number of inaccuracies contained in the current legislation were considered. There is a real need for further detailed research and development of the institute of legal responsibility in the field of information relations. Today it is at the stage of formation and development. Thus, it was concluded that it is necessary to allocate a separate section in the Code of Administrative Offenses, which would provide a complete list of offenses in the field of information circulation. The positive consequences of creating a rule that would provide for administrative liability of legal entities for committing information offenses are considered. However, the need to regulate the norms of the Code of Administrative Offenses to establish responsibility for the content and quality of media content on television and radio is noted.
INSTITUTE OF MEDIATION: FOREIGN EXPERIENCE AND FEATURES OF IMPLEMENTATION IN UKRAINE
Authors:   Dnipropetrovsk State University of Internal Affairs, Zolotukhina Liliia , Soika Yulia ,   Dnipropetrovsk State University of Internal Affairs
Published: January 2021

The article examines the institute of mediation in foreign countries and in Ukraine. The judicial system of each state plays an important role in regulating public relations. The efficiency of the judicial system is characterized by the ability to protect the rights and freedoms of man and citizen in accordance with the law. Today in Ukraine there are problems with the effectiveness of dispute resolution in court. The most common international method of alternative dispute resolution is the institution of mediation. The effectiveness of mediation is proven in practice in those countries where it is implemented. Mediation is the resolution of disputes involving an independent third party, the mediator. The institution of mediation is a positive phenomenon and its consolidation at the legislative level in Ukraine will reduce the duration of civil, commercial, family and labor cases, reduce the cost of litigation from the state budget, significantly reduce the workload of judges. In Ukraine, the institute of mediation is at the stage of formation and establishment, as, despite the prevalence of the institute in the legislation of foreign countries, for the legal system in Ukraine it is a new, little-studied institution. The article analyzes the world experience of European countries in the use of mediation and the provisions of the legislation governing its implementation, taking into account the peculiarities of existing legal systems. A comparative analysis of foreign legislation and the draft Law of Ukraine "On Mediation" was also conducted. The analysis shows that the bill in Ukraine needs to be finalized, so proposed amendments to the draft Law of Ukraine "On Mediation", namely: 1) to determine the places of mediators in the system of state bodies: to create an autonomous body to exercise a controlling function over the activities of intermediaries or to give the Ministry of Justice of Ukraine appropriate powers; 2) regulate the procedure for referring parties to mediation; 3) to enshrine a rule that would prohibit judges from being mediators; 4) as a result of completion of basic training in the field of mediation, to provide in the Law of Ukraine, the obligation to pass the qualifying examination of a mediator.
LEGAL ASPECTS REGARDING THE APPLICATION OF HOUSE ARREST IN CRIMINAL PROCEEDINGS
Authors:   Sumy State University, Ilchenko Alexander , Bezvin Oleksiy ,   Sumy State University
Published: January 2021

The article considers the legal aspects of the use of house arrest and its characteristics. The legislation regulating the use of house arrest has been analyzed. The expediency of using electronic means of control has been studied, which is a very important aspect of the use of house arrest. The purpose pursued by house arrest is formed. The positive aspects and conditions of the use of house arrest for the state, for the person to whom it applies, and members of his family are highlighted. An analysis of international experience in the use of house arrest in developed countries, namely the United States and France. At present, precautionary measures in Ukraine are an integral part of criminal proceedings, without which it is impossible to imagine a proper and holistic course of pre-trial investigation and court proceedings, protection of the individual, society and the state, and other tasks of criminal proceedings not only in Ukraine but also in Ukraine. developed countries. House arrest is one such precautionary measure. This is a fairly modern and advanced precautionary measure, which is essentially a set of restrictions and prohibitions imposed on the accused, suspect in connection with his full or partial isolation within the dwelling, in accordance with the decision of the investigating judge, the court. precautionary measures implemented and controlled by the authorized bodies. However, the mechanism of house arrest cannot be considered perfect, as evidenced by studies of this measure of restraint. The introduction of house arrest in the criminal procedure legislation of Ukraine indicates positive changes that allow to improve the situation of the suspect, accused. Unfortunately, many issues remain open, but the establishment of stricter rules and laws by the state does not always have to be seen as an effective punishment mechanism.
LEGAL BASIS OF INTERNATIONAL COOPERATION BETWEEN THE МІА AND ENFSI
Authors:   Kharkiv Research Forensic Center of the Ministry of Internal Affairs of Ukraine, Kachalova Tatiana
Published: January 2021

The article considers the principles of the Expert Service of the Ministry of Internal Affairs of Ukraine and the tasks of international cooperation, including establishing relations with law enforcement agencies, forensic institutions, etc. of other states and their international associations, participation in international organizations to pay membership fees and their use within competences of the relevant information databases of public authorities, the state, including government, communication and communication systems of the Ministry of Internal Affairs, other technical means and networks. The main normative legal acts regulating the international activity of expert institutions are given. The basic rights of the Expert Service of the Ministry of Internal Affairs of Ukraine in the field of international cooperation are highlighted. It is emphasized that the basis of cooperation is the principle of cooperation between states, which is the norm of jus cogens (indisputable law, firm law) enshrined in the UN Charter. The main structural parts of ENFSI (The Quality & Competence Committee, The European Academy of Forensic Science, The Expert Working Group Committee) and their areas of work are considered. The legal basis on which international cooperation takes place is highlighted. The main promising areas of further cooperation of the Expert Service of the Ministry of Internal Affairs of Ukraine with ENFSI are presented, including recognition of the results of Ukrainian forensic experts by international and / or foreign courts, proper control over the quality of forensic examinations in accordance with international requirements, involvement of Ukrainian forensic experts, the use of global and European expert methods in conducting forensic examinations, ensuring international standards of judicial activity, constant monitoring of the latest developments, methods and equipment to improve the efficiency of forensic experts, exchange of expertise with colleagues, implementation of world best practices in forensic practice Ministry of Internal Affairs of Ukraine. The main advantages of Ukraine's membership in ENFSI are presented.
EVOLUTION OF SONG AND MUSIC ART OF CENTRAL UKRAINE IN THE PALEOLITHIC ERA
Authors:   Pavlo Tychyna Uman State Pedagogical University, Pyzhianova Nataliia
Published: January 2021

The article notes that the study of art at the stage of emergence is of particular importance because it allows us to trace the directions of evolution, regional features, to identify a set of factors that have catalyzed some of its species. The aim of the article is to study some aspects of the process of evolution of song and music art of Central Ukraine in the Paleolithic era. It is noted that the problems of Paleolithic art are devoted to scientific works of domestic and foreign researchers, which address a wide range of issues related to the evolution of music, song performance and musical instruments, the emergence of symbolism and others. The development of musical art is directly related not only to the formation of new interpersonal relationships, but also to the evolution of man himself, the transformation of the structure of his individual organs. Necessary prerequisites for sound production are anatomical changes in the human body. Based on the results of modern research, it is indicated that anatomical changes have made it possible to emphasize individual sound units and control intonation. This significantly affects the vocal characteristics of the voice. Finds of objects of art and musical culture in the settlements of the late Paleolithic era indicate the availability of free time for their design and manufacture. In addition, it requires planning and organizing the process of making instruments. The results of modern archaeological research allow us to date the period of origin of instrumental music about 48000-50000 years ago. This conclusion is based on a study of archaeological research, including monuments from the cave Divje Babe I (Slovenia). The article presents the results of reproducing the sound of the percussion group of instruments found in the parking lot of the Paleolithic era near the village Mizyn (Ukraine). Comparative analysis with similar instruments and samples of cave painting, allowed to put forward a hypothesis about the musical accompaniment of ritual (proto-shamanic) dances. The author did not find evidence of the emergence of the Paleolithic calendar rituals and the connection of rituals with the seasons.
ADVERTISING IN PUBLISHING HOUSES DEPENDING ON THE AMOUNT OF THEIR FUNDING
Authors:   Professional college «Universum» named after Borys Grinchenko Kyiv University, Havryliuk Kateryna , Rudkiska Mariia ,   Professional college «Universum» named after Borys Grinchenko Kyiv University
Published: January 2021

In this article the special attention is paid to the publishing business. The shortage of funding for the advertising campaign for publications actualizes the search for different ways how to promote products. The data indicate that the Internet publications and electronic books become more successful and the sales of tra-ditional printed books are down. The publishers and advertisers should begin to use modern marketing instruments and new advertisement types for hold on a target au-dience's attention on goods. Because the advertising is the main element of the mar-keting system which can broadcasts briefly information about the product to the po-tential consumers. That is why this article is relevant. The present article analyzes different types of advertisement that can be used in the publishing houses with vari-ous amount of funding. There are surplus and deficit budgets. It means that for the second kind of budget is necessary to determine a set of precise promoting options. Many recent scientist’s studies have focused on the goals and definition of adver-tisement in general, but this article is investigating a few contemporary methods for promoting books: blogger’s advertising, merchandise, sponsorship, websites and Google Ads. Based on the practical experience of Ukrainian publishers these methods have been described. The authors questioned group of people and received the result. In the consumer’s opinion, the blogger's advertising is the most priority and useful type of all. It is recommended to use Internet for promoting because it has not border and can be advantageous. For monitoring results of the calculation, the second place belongs to merchandise. In the article also has been provided a summary table with advice about the expediency of application different advertisement types, advice how publishers with different funding can choose the most effective type of advertisement for their business and how to use it in their marketing campaign. Each type also has the recommendations for publishing owners how to optimize all costs. This article contains the research of the different advertisement types and suggestion how to use it in publishing houses.
REPRODUCTION OF MEANS OF EXPRESSION IN UKRAINIAN TRANSLATION OF POLITICAL TEXTS OF DIFFERENT GENRES
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Glinka Natalia , Zykova Tetiana ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: January 2021

The article is devoted to current problems of linguistic science - the study of mechanisms for implementing the manipulative function of a political text, which involves the study of features and potential of the means of expression and its effective impact on the mass consciousness. The study of political text as a complex and multi-vector phenomenon makes it possible to identify effective means of communicative influence on recipients, which is an important factor in the development of communication technologies and increase the manipulative function of political speeches. Today, the political text is the object of close attention and study of many scholars in various fields of knowledge, such as political science, economics, psychology, linguistics, as political communicative behavior is characterized by a set of language and speech means, including language units of expression. The expressiveness of a political text is an important semantic category that every experienced politician takes into account. Therefore, today there is a growing interest in the study of the communicative aspect of language, in the problems of interpretation of expressive, word-forming and syntactic means in the translated text. In the field of translation studies, the direction of modern linguistics is presented as a study of mechanisms for reproducing the potential of the means of expression in the original language by appropriate means in translation, which requires a comprehensive study of political texts in combination of semantic, expressive and pragmatic levels. There is a need to clarify both general theoretical knowledges and to study practical views on the reproduction of the communicative and pragmatic aspects of the political text functioning in the language of translation. Perfect and complete political texts translation in various genres, taking into account linguistic and cultural peculiarities, requires from the translator not only a high level of language proficiency, but also deep background knowledge, including information about the country of the native speaker. It is noted that the transfer of means of expression in the Ukrainian language is carried out with the involvement of various stylistic, lexical and grammatical transformations.
THE SPECIFIC OF GENRE NATURE OF THE BOOK «SINGING CRADLE MADE OF WILLOW» BY YE. HUTSALO
Authors:   Zaporizhzhia National University, Нorbach Nataliia , Prykhodna Halyna ,   Zaporizhzhia National University
Published: January 2021

The article is devoted to analyzing synthetic genre variety which was realized by Ye. Hutsalo in the book «Singing cradle made of willow. Occupation frescoes». Collection’s pieces of writing are connected by a common theme: life’s histories by residents of Ovechache village which fell into the epicenter of World War II; by common heroes: old women Lykora and her little grandson through whose perception’s prism the reader looks at the world; by pictorial and expressive means. Almost every short story is a complete formal-semantic unity, which is easily perceived outside the general context. For social background depiction Ye. Hutsalo shows the events that have long been silenced – forced collectivization and Holodomor of 1932–1933, for showing the occupation reality – the Nazi pogroms of the Jewish population, problems of collaborationism, etc. The main character of frescoes is not more than five or six years old but the narrative form of the story bifurcates: we look at the world not just by little child’s eyes but by an adult person’s too who retell and analyze his childish feelings. The small size of written pieces, in the most cases linear plot with long exposition and rising action and rapid, often unexpected culmination and resolution gave ground to accent at the proximity of the fresco with varieties of the novella (plotless novella, a novella of mood, novella memory-based, novella-landscape). Parable-like poetics, philosophical enthusiasm, synesthesia, impressionism and expressionism features, based on a combination of painting and literature characteristics, lyricism, figurative expressiveness, the richness of artistic means are defined as the dominant features of the collection’s pieces. Immersions in folk art, appeal to the inner world of the common person, attention to the changing children’s world are the features that connect the writer’s book with the Sixtiers.
Consumo de Brugmansia suaveolens (Trombeta de Anjo) e perturbação psíquica
Authors: Silva Eduardo de Sousa Martins e , Ono Ben Hur Vitor Silva , Monteiro Bruno Massayuki Makimoto , Menezes Neto Joaquim Borges de , Souza José Carlos
Published: January 2021

A planta Brugmansia suaveolens (Humb. & Bonpl. ex Willd.) Sweet, conhecida popularmente como “Trombeta de Anjo”, é típica de regiões tropicais e sul americanas, incluindo o Brasil, e é famosa por suas propriedades alucinógenas, perturbadoras, sedativas, entre outras. Neste contexto, é utilizada em práticas ritualísticas, curativas e recreacionais. Dessa maneira, o presente estudo tem como objetivo analisar e discutir o consumo de B. suaveolens e o seu potencial de perturbação psíquica. Fez-se uma revisão bibliográfica integrativa, utilizando-se de artigos dos últimos 10 anos (2010-2020), com os descritores “Brugmansia suaveolens”, “Toxinas”, “Alucinações”, “Delirium”, “Síndrome Anticolinérgica Aguda”, “Escopolamina”, “Atropina”, “Chá de Trombeta”, “Trombeta de Anjo”, “Mududu”. A Brugmansia suaveolens apresenta propriedades antinociceptiva, nematicida e relaxante muscular e a toxicidade do seu consumo é dose dependente. Neste sentido, concentrações maiores de flores na infusão de água refletem em maiores concentrações de atropina e escopolamina, os quais inibem os receptores muscarínicos. Esta inibição é responsável pela toxicidade anticolinérgica, causando febre, alucinações, confusão, delírio, dentre outros sintomas. Conclui-se que a utilização de B. suaveolens apresenta riscos, devido ao seu alto potencial alucinógeno, e deve ser visto, portanto, com importância clínica.
Do pre-service teachers feel ready to teach with digital technologies? A study in two teacher training institutions in Costa Rica
Authors: Caneva Christiane
Published: January 2021

This study aims to identify both the level and frequency of digital technology use and perceived self-efficacy levels of pre-service teachers (n = 341). We collected data in Costa Rica through a survey during the 2016–2017 academic year; the survey includes closed-ended items on the use and frequency of digital technologies along with open-ended questions. Findings suggest that a majority of pre-service teachers frequently use digital technologies for both professional and private use and specifically the mobile phone and social media. Results further suggest they find themselves self-efficacious in the use of “traditional” digital technologies that are also used in teacher training by professors/teacher trainers such as laptop, email and video. They are less confident in using mobile phones and social media for teaching even though they use them extensively for their professional development.
Potencial da terapia por fotobiomodulação no tratamento da atrofia do músculo esquelético
Authors: Gonçalves Silma Rodrigues , Tim Carla Roberta , Martignago Cintia Cristina Santi , Silva Marcelo Cavenaghi Pereira , Anaruma Carlos Alberto , Garcia Lívia Assis
Published: January 2021

A atrofia do tecido muscular estriado esquelético é um processo complexo causado por um desequilíbrio entre a degradação e síntese de proteínas miofibrilares, levando à redução da força muscular e, consequentemente, influencia o comportamento emocional, a saúde mental e a qualidade de vida dos indivíduos. Desta forma, a atenuação da atrofia e estímulo para formação de um novo tecido muscular é um desafio para reabilitação.  Esforços consideráveis têm sido dedicados ao estabelecimento de novos tratamentos, entretanto, ainda faltam dados experimentais e clínicos confiáveis para sua aplicação clínica. Dentre as recursos terapêuticos disponíveis, a terapia por fotobiomodulação (PBMT, do inglês photobiomodulation therapy) apresenta um grande potencial, visto que é frequentemente utilizada como estratégia terapêutica promissoras para a reabilitação do tecido muscular estriado esquelético. Dentro deste contexto, o objetivo deste estudo é proporcionar, através de uma revisão narrativa, uma compreensão das evidências atuais disponíveis sobre a importância da PBMT no tratamento de atrofia do músculo esquelético. As buscas foram realizadas nas bases de dados bibliográficas do PubMed/MEDLINE, Biblioteca virtual da saúde (BVS), Web of Science e SciELO. As evidências encontradas neste estudo direcionam que a PBMT pode ser proposta como uma intervenção terapêutica eficaz no tratamento da atrofia muscular, devido ao potencial de estimular fatores regulatórios miogênicos que promovem a ativação e proliferação de células satélites e consequente aumento da formação de fibras musculares, assim como atenuar e apoptose de celular as vias de proteólise da fibra muscular.
THE EFFECTIVENESS OF PROBLEM-BASED LEARNING APPROACH IN THE TEACHING OF HANG STYLE LONG JUMP
Authors: Adhie Octavianus Cahyanto
Published: January 2021

The learning improvement of physical education can be done through implementing learning approach which is suitable for 21st Century era. This research is a descriptive quantitative research which aims to describe the effectiveness of the hang style long jump learning using problem-based learning approach based on students’ learning outcomes and attitude in vocational high school context. The subject of the research were students of  X ATR 1 and X TKRO 1 students of SMKN 1 Cangkringan. The data were obtained from the result of observation sheets, learning outcome tests, and questionnaire of students’ attitudes towards learning. The result showed that hang style long jump learning using problem-based learning approach was effective based on students’ learning outcomes and learning attitudes. The passing students reached 100% for X ATR 1 students and 80,65% for X TKRO 1 students.  The students’ learning attitudes towards physical education subject in the category of minimum more than 80% high were 100% for X ATR 1 students and 90.32% for X TKRO 1 students.
Analisis Penerapan Metode Algoritma Apriori Untuk Melihat Minat Pengunjung Pada Objek Wisata Kota Palembang
Authors: Plangi Astri Cahaya , Kurniawan Tri Basuki
Published: January 2021

The management of tourist destinations in Palembang City is managed by the Dinas Pariwisata, Tourism in Palembang City is classified into 3 Tourism, namely Nature Tourism, Cultural History Tourism, and Special Interests. However, Dinas Pariwisata has not seen the pattern of interest of visitors from grouped tours. This makes the authors want to determine the patterns of interest of the respondents by distributing questionnaires to 100 respondent. The results show that there are 10 rules established by the WEKA application with a minimum support value of 5% and a minimum confidence value of 50%. The results of the pattern formed are Al-Qur'an Al-akbar, Musi River, and Ampera Bridge with a confidence value of 90%.