bluuebunny/crossref_metadata_2025 huggingface dataset:
Pre- Epidemic and Post-Epidemic Comparison of Firm Market Risk Sensitivity Based on CAPM Model
Authors: Han Xiao , Yang Zixuan , Zou Suming
Published: December 2022

According to the Capital Asset Pricing Model (CAPM), the expected return and the risk of the security are related. Since January 2020, due to the COVID-19, numerous businesses failed to adjust to the new reality and grew dangerous and unpredictable for their investors. The goal of this research is to assess how the pandemic might impact asset pricing and company betas. This study has utilized empirical data and regression analysis to measure beta of CAPM model before and after COVID-19 of 5 companies in the airplane industry. The data of return of each company, risk free rate and market rate are calculated from the stock price. From the measurement, the companies had volatile stock returns, and most declined. It is also deduced that, except for Spirit Airlines, all four companies had beta values greater than one in the two years prior to the epidemic, indicating that, prior to the epidemic, the risk associated with airline stocks was greater than the risk associated with the market.
Research on the Development Status and Optimization Strategy of TikTok New Media Industry
Authors: Zhou Yuhao
Published: December 2022

The Internet is a platform that welcomes all users. The little video was developed in a network context, therefore there must be benefits and drawbacks. The Internet craze has led to the creation of a brief video. Although it has a good impact on human society, it also has a bad side. The rise of Tiktok has sped up the development of the new media sector, which benefits businesses by significantly lowering their costs and increasing their exposure and power. The introduction of TikTok affected people's leisure, entertainment, and reading habits as well as their value orientation, created a contemporary Tiktok culture, and had a significant impact on information sharing. In order to better achieve traffic transformation, this also directly engages users, which is unquestionably a wonderful potential for small and medium-sized businesses and brands. Tiktok will also become a major player in the field of product marketing in the future.
Comparing the Payoff Differences Between the Barrier and European Options Based on the Black-sholes Model
Authors: Zhao Yongfan
Published: December 2022

As more people want to invest in the options market, there are basic traditional options in the futures market, such as European options. Still, there are also some exotic options like the barrier option that is conditional on the stock price before expiration and is called a barrier (1). This paper analyzes the payoffs of European and barrier options based on the Black Scholes model by calculating them and comparing them. This study analysis of the results shows that the price of the barrier option is lower than that of the European option. The barrier option is essentially close to the European option under conditions. This article helps newcomers to the options and those unfamiliar with exotic options to understand the differences between barrier options and European options in terms of payoff.
Research on the Prediction of Euro Pound Exchange Rate Based on ARIMA Model
Authors: Yang Yaojun
Published: December 2022

There have been many changes in the macroeconomy in recent years, both in the UK and in Europe. With the different global situations, the Pounds against euro is constantly being affected. This paper uses the ARIMA model as the main model to forecast the Euro Pound exchange rate for the next eight years. The results shows that it fluctuates slightly from 2022 to 2026, rises from 2026, reaches a peak of about 0.9 in the middle of the same year for the next eight years and then gradually declines, before suddenly and sharply falling to about 0.76 in 2030.This result is informative and helpful to users of both the Euro and the Pound to some extent. In turn, it is of great significance to the country in stabilising the foreign exchange market and preventing potential financial risks arising from a significant reduction in foreign exchange rates.
Research on the Valuation of Chooser Options: Case of AAPL
Authors: Tian Ziming
Published: December 2022

The financial market is becoming increasingly sophisticated as the economy grows. Since the majority of investors are looking for the best investment to decrease risks and increase returns, the flexibility that chooser options offer is very appealing. This article provides a detailed analysis of the chooser options, emphasizing their significance and usefulness in financial markets. Since determining the precise value of options is relatively challenging, the essay involves both the qualitative and quantitative aspects of pricing chooser options, which implies a wide variety of applications in various market circumstances. Explanations in this article focus on how chooser options are applied in practice, including options’ essential properties, exotic options’ role in the financial markets, introduction to chooser options, and the valuation process. By using Monte-Carlo simulation, the paper investigates variables influencing the value of AAPL's chooser options. It aids in explaining how uncertainty and risks affect predicting and forecasting models by estimating the potential outcomes of an uncertain event. According to the calculations used in this article, Apple Inc.'s (AAPL) price is tightly connected with the selected period and less correlated with volatility and its strike price at one-year maturity. With chooser options, the investor has the discretion of deciding in advance if the option is a put or a call. In this way, this article contributes to the comprehension of investing choices.
Research on Enterprise Financial Information Management System Based on Large Data Technology and Block Chain Fusion
Authors: Shu Lan
Published: December 2022

In recent years, the rapid development of big data and cloud computing has had a profound impact on the integration of accounting and management accounting. In the Internet era, enterprises' financial information is more transparent and open. For modern enterprises' needs of financial management system informationization, the enterprise financial management information system based on big data scenarios is designed and implemented. The system is designed based on the philosophy of software engineering, and the functions to be implemented are selected rationally by investigating the requirements of the financial management work system of the enterprise. The system is implemented based on B/S architecture, and the design of database follows the relevant specifications in software engineering. The system can enable fine management of enterprise financial data, reduce enterprise operation cost, and thus improve the comprehensive efficiency of enterprise business.
Making Money: a LR+ARIMA and Multi-Index Based Investment Model
Authors: Liu Yuting
Published: December 2022

In order to achieve the goal of maximizing returns, market traders tend to buy and sell assets with high volatility. Now, in this paper, traders will buy and sell only two assets, namely gold, and bitcoin, based on their requirements, using past daily prices to determine the trading prices to determine whether they should buy, continue to hold, or sell the assets in their portfolio on that date. Determine a portfolio consisting of cash, gold, and bitcoin that is based on an investment model for a five-year trading period starting at $1,000 on September 11, 2016, and ending on September 10, 2021. During this period, they will follow a trading strategy when appropriate. (The gold market is only open on weekdays and the bitcoin market is open daily with commission fees for each trade).
Heterogeneity Analysis of Metropolitan Area Policies Affecting Regional Economic Growth and Examination of the Mechanism
Authors: Zhao Ziyun
Published: December 2022

As urbanization deepens, metropolitan areas have gradually become an important vehicle for regional economy development. To study how metropolitan area planning will affect regional economic growth, this paper considers metropolitan area planning as a regional economic policy and examines the effect of metropolitan area policy on regional economic growth based on panel data of metropolitan areas within the Yangtze River Delta city cluster and Chengdu-Chongqing city cluster from 2012 to 2021, using a multi-period difference-in-difference model. It is found that: (1) the policy of metropolitan area generally promotes regional economic growth and enhances the regional economic growth rate; (2) there is some heterogeneity in the policy effects of metropolitan area, specifically: the positive promotion effect of the policy on Shanghai metropolitan area and Hangzhou metropolitan area is obvious, while Nanjing metropolitan area and Chengdu-Chongqing twin-city economic circle do not benefit from it; (3) the economic benefits brought by the policy of the metropolitan area are jointly determined by the spillover effect of the central city and the siphon effect, and the larger the economic scale of the central city, the more significant the positive impact on the economy of the surrounding areas; (4) the policy effectiveness of the metropolitan area decays with the expansion of the radius of action.
An Empirical Study on the Impact of Liquidity on the Risk of Financial Institutions
Authors: Wu Siming , Wang Siyi , Xu Chenfeng
Published: December 2022

Select 32 financial institutions as the research objects, use the relevant data from 2012 to 2021 to calculate the value at risk of financial institutions and build a fixed effect model to analyze the relationship between financial risks faced by financial institutions and liquidity. The results show that the liquidity of financial institutions has a significant negative impact on the financial risks they face. At the same time, the OLS, random effects, and systematic GMM models are used to test the robustness. The results show that the conclusion is robust. This shows that the more abundant the liquidity of financial institutions, the less financial risks they face.
Using SWOT Analysis to Solve The Problem of Losing Fans in Boston Celtics
Authors: Dong Hengming , Liang Mingfu , Xiao Jing
Published: December 2022

The Boston Celtics is one of the basketball teams in the national basketball association (the NBA). But they encounter a lethal problem after they lose the championship in 2022, which is the loss of fans. Moreover, fans' loyalty is an important indicator of whether the brand is perfect. If most people are satisfied with many products of this brand, that means more and more consumers will come in and recommend this brand to another person. This paper aimed to research how can Boston Celtics deal with the problem of losing fans. The strengths and weaknesses of the Celtics team and measures to be adopted were performed by SWOT analysis. On the other hand, this research concludes that the advantages of the Celtics are their great brand image. In contrast, the disadvantages are little brand association. Thus, modeling an appropriate image of the brand and improving the popularity of Celtics on the Internet can catch people’s attention. In the future study, the adoption that this paper can also apply in different realms rather than being used in sports.
Analysis of Li Ning's successful transformation under positioning theory
Authors: Jiang Xiangyuan , Yang Yuchen , Shen Huidi , Zhou Zongkai
Published: December 2022

"Li Ning" is a well-known Chinese sporting goods company ("Li Ning Company") The brand had achieved great success in the Chinese market. However, due to increasingly tough international competition and the increasing proportion of the market share of foreign brands in China, Li Ning's business situation between 2012 and 2015 was not promising. Against this backdrop, Li Ning took the initiative to transform the company's brand strategy with a new image and a new slogan and achieved significant results. 2015 saw Li Ning end three consecutive years of losses. After reversing the crisis, Li Ning underwent another comprehensive strategic adjustment, with the brand focusing on rejuvenation and internationalisation. this adjustment had little effect in the short term but achieved the desired results in the long-term adjustment and refinement. in 2022, Li Ning, the leading Chinese professional sports brand, made its debut on the list of top 50 apparel brands released by strategic consulting firm Brand Finance and became Li Ning the fastest growing brand on the list. This paper analyses Li Ning's business strategy using positioning theory in the context of the company's recent financial statements and considers the company's successful transformation. By analysing the reasons for Li Ning's successful transformation, the paper provides a reference for other sports brands and points out the specific role of positioning theory in brand transformation
Evaluation of Marine pasture fishery production based on big data in the context of low-carbon economy
Authors: Peng Xiaohui
Published: December 2022

Modern Marine ranching is a new sustainable production mode of Marine fishery, which plays an important role in the transformation and upgrading of Marine fishery in China. However, the Marine ecological environment is increasingly damaged, Marine living resources, especially economic species, the scope of offshore and traditional fishing grounds is constantly reduced, and the quality of aquaculture degradation, which are reflected in different degrees in both fishery developed countries and fishery developing countries, and eventually lead to a series of social and economic problems. And with the development of modern information technology, oceanic ranch produced all kinds of big data is growing fast at the speed of visible to the naked eye, cause for storage of data cannot be timely and effective, without all the data storage, data is not found in time, the relationship between the and the stored data is not fully development and utilization of their potential value. Therefore, this paper sorted out the construction status and existing problems of modern Marine ranches in China, and put forward corresponding construction plans for the development of Marine ranches in China from the perspective of the government, so as to make up for the deficiencies in the evaluation and research of Marine ranches in China at the present stage and provide theoretical guidance for the construction of Marine ecological fisheries.
Chinese Policy Influence on Agriculture Technology Companies---A Case Study of Xin Yuan Agriculture Technology Company
Authors: Li Yuxin , Wang Ruxin , Zhang Chuqi
Published: December 2022

Agriculture technology is a new trend in agriculture in China, which means using technology to cultivate new kind of products and improve productivity. This kind of company representative a revolution in agriculture. Therefore, Chinese government put emphasis on this kind of technology companies and put forward many policies to support them. This article researches a typical case and learns the way government support this kind of company.
Future Development of NBA Teams In Chinese Market
Authors: Lou Ding
Published: December 2022

Since David Stern explored the NBA market in China in the 1990s, it has become one of the biggest markets of the league. Since China has the largest economy besides the United States and is also a country with the most vital consumption power, every NBA team tries to achieve success in the Chinese market. However, due to China's special environment, the success in social media and the Chinese market differs from that in other countries. At the same time, due to the significant cultural differences, the market in China is different from that in Europe. Therefore, this article mainly attempts to analyze the business strategy of the NBA in China in the past 30 years. The purpose is to put forward how individual NBA teams should follow in the footsteps of the league and try to achieve success in the Chinese market by reviewing past marketing strategies. It argues multiple ways that the NBA works as a league and individual teams, along with the leadership’s commitments to capture the Chinese market through events chronologically. The NBA has its most significant global market in China, thanks to Chinese fans and David Stern’s arrangements. Multiple trips to China from the NBA teams were responded with large groups of stabilized fanbases and partnerships with Chinese companies. Besides the league and teams, NBA stars get their recognition through shoe deals and visits to China. Such close interactions give Chinese fans more love and support for players on and off the court. Shoe companies benefited from the attention of the fans as they started buying more signature shoes to admire NBA stars.
Regional Import and Export Influencing Factors in Jiangsu Province, China Based on RBF Neural Network Analysis
Authors: Wu Yifan , Wu Tong
Published: December 2022

With economic globalization, import and export trade has become a key factor affecting economic growth, and the sample data of Jiangsu province, as an important part of China's import and export trade, is a typical representative. This paper selects the annual data of Jiangsu Province from 2000 to 2021, determines the main influencing factors by rooting in past research theories, adopts the structure, characteristics and training algorithm of RBF (radial basis function) neural network, and applies the neural network to establish a multi-factor nonlinear time series forecasting model based on the mapping relationship between Jiangsu Province's import and export and its influencing factors. The conclusions are as follows: This paper builds a neural network around the data related to the import and export of foreign trade affecting Jiangsu Province from 2000 to 2021, and establishes an indicator system for the trend of foreign trade and the influencing factors of Jiangsu Province. The analysis finds that the highest accuracy is achieved when the neuron is 9. The degree of trade barriers, regional social financing scale, global economic growth rate and financial development efficiency are the main factors influencing the total amount of foreign trade import and export of Jiangsu province. Under the background of global trade being hindered by the epidemic and stagnant, the current situation of foreign trade development in Jiangsu Province should focus on breaking through from the above factors, considering domestic and international economic development, accelerating its financing scale and financial industry development, and promoting the steady development of foreign trade.
Suggestions on High-quality Development of Cultural and Tourism Integration in the Yangtze River Delta
Authors: Xiang Yuli , Wen Jun , Sun Fang
Published: December 2022

In recent years, the cultural tourism industry has been developing rapidly, becoming an important driving force in leading China's consumption upgrade and bringing many dividends to economic growth, and promoting the high-quality development of the cultural tourism industry has become an indispensable key element in the integration strategy of the Yangtze River Delta. The article analyses the current situation of cultural and tourism integration in the Yangtze River Delta and finds that there are currently deficiencies with the integration in the Yangtze River Delta, such as the lagging development of product formats, insufficient extension of industrial chains, insufficient investment in elements and weak regional linkages. The article suggests strengthening innovation, promoting the iterative upgrading of cultural tourism products and modes, integrating resources to expand the cultural tourism industry chain, increasing investment in elements to build the foundation of the cultural tourism industry, and taking advantage of each other's strengths while coordinating planning, in order to promote the high-quality development of the cultural tourism industry in the Yangtze River Delta region, with the dividends radiating to the surrounding areas.
Analytical model for the ship purchase and maintenance decision in the new economy
Authors: Zhang Yongxuan
Published: December 2022

The maritime industry is currently increasing, and the industry will continue to grow due to the rapid growth of the global economy. The industry and the business of maritime companies bring with them the issue of vessel renewal and repair. To explore the impact of vessel renewal or repair on the company's benefits, we conducted a simulation experiment focusing on how the company should ensure maximum benefits if the vessel needs to be repaired. On the one hand, repair the vessel to continue operations. On the other hand, new vessels are purchased to replace the old ones. According to the data, Shipping companies make higher profits by replacing their vessels with new ones.
Preface: 2022 International Conference on Management Engineering and Economic Analysis (MEEA 2022)
Authors: Pitman Curitis , Li Xiupeng
Published: December 2022

The 2022 International Conference on Management Engineering and Economic Analysis (MEEA 2022) was held in London, UK during September 24-25, 2022. This conference is to bring together innovative academics and experts in the fields of management engineering, business statistics, marketing strategies, financial economics and economic analysis to a common forum. The primary goal of the conference is to promote research and developmental activities and another goal is to promote information interchange between researchers, developers, engineers, students, and practitioners working all around the world.

The conference will be held every year to make it an ideal platform for people to share views and experiences in related areas. The conference model of MEEA 2022 was divided into two sessions, including oral presentations and keynote speeches. In the first part, some scholars, whose submissions were selected as the excellent papers, were given 10-15 minutes to perform their oral presentations one by one. Then in the second part, keynote speakers were each allocated 35-45 minutes to hold their speeches. More than 280 participants attended the meeting. There were over 16 experts and scholars in the area of management engineering, business statistics, and economic analysis representing different famous universities and institutes around the globe.

We are glad to share with you that we received lots of submissions from the conference and we selected a bunch of high-quality papers and compiled them into the proceedings after rigorous reviewing. All the papers have been through rigorous review and process to meet the requirements of international publication standard.

We are really grateful to the keynote speakers, session chairs, organizing committee members, student volunteers and publication house. Also, we are thankful to all the authors for contributing a large number of papers in the conference. It was the quality of their presentations and their passion to communicate with the other participants that really make this conference series a great success.

MEEA 2022 Organizing Committees

London, UK
The Analysis of the Marketing Strategy of Lululemon Athletica
Authors: Xu Ziyu
Published: December 2022

Nowadays, people are more and more aware of the importance of a healthy lifestyle, and how balancing daily life and exercise has become a problem for people to consider. This leads athleisure to become a new trend that allows people to have clothes that were designed for everyday wear but also fit for exercise. In this social context, the brand Lululemon is at the forefront of this trend, as a company that started by selling yoga products, it uses health ideology as a tool for business success. Can the way they use it be a reference for other brands, or is this a unique method for this brand. This thesis is an analysis of lululemon's marketing strategy, the push of the general environment, and their own product changes and upgrades. Lululemon is active in both online and offline marketing. They have expanded their market, which was originally focused on North America, to Asia and Europe to promote their concept and brand to this world and make more consumers recognize and feel a sense of belonging to the brand.
Demonstration Comparison of the Features for ERP, SCM and CRM
Authors: Deng Linhao
Published: December 2022

With the further development of the digital economy in the world, MIS play a more and more significant role in the process of economic activities in various enterprises. Contemporarily, a variety of systems are emerging, causing certain troubles for the digital transformation of the enterprise. Comparing the features of different systems is an important guide for the digital transformation of enterprises. This paper will describe and compare the features of ERP, SCM, and CRM using a case study approach based on previous data. This paper firstly introduces the basic knowledge, including definitions and history of MIS. Subsequently, definitions, requirements expected effects, advantages and disadvantages of ERP, SCM and CRM are demonstrated respectively with specific successful cases. Finally, an outlook on the development of MIS is proposed and the limitations are clarified for the state-of-art systems. These results shed light on guiding further exploration of various MIS and the digital transformation for enterprises.
Walt Disney’s Company SWOT Analysis
Authors: Zhou Wenya
Published: December 2022

This article discusses the background of Disney by collecting their various materials from the Internet, and some of their marketing and business means. analyzed some methods and their recent financial statement information, can find each period has different stock prices related to the event and the new products and services as well as the results and findings also illustrated the future development and current strategy. This found that their strategies still have some problems and can be improved. Using the method of doing some real experiments such as some questionnaires given to strangers and writing their real ideas about the Walt Disney's lack and how this company can improve and something the consumers like also something they do not like is also very crucial This research significance can help Disney do better and stronger in the future, not only in the entertainment industry but also in other industries.
The Evaluation of miHoYo Technology Based on PEST, SWOT and POCD Analysis
Authors: Zhang Junyi
Published: December 2022

In October 2020, a mobile game called Genshin quickly topped the best-selling game charts around the world. As its manufacturer, miHoYo Technology became the focus of newspaper headlines in a trice. Overseas markets have shown huge interest in this fledgling outsider. The purpose of this paper is to objectively analyze the development status of miHoYo, an emerging giant in the ACGN game market. On this basis, three different business models will be used to discuss in detail. At the same time, by comparing the pros and cons of the competition, it would be possible to investigate the suitable prospect for miHoYo while realizing the integration between ACGN and Metaverse industries. According to the concrete analysis with PEST, SWOT and POCD framework, the appropriate experience can be provided for the integration of emerging industries in the future. These results shed light on guiding further exploration of upgrading and integration between the ACGN market.
Meriton’s Strong development in Australia and its globalization
Authors: Di Xiangyu
Published: December 2022

With the sustainable development of Australia’s property development, there are a considerable number of investors presenting a dramatic interest in Australian real estate. Not only that, the boom of immigration in Australia leads to the undersupply of the Australian real estate market. For this reason, the success of the immigrant market will increase the domestic competitiveness of Australian property development companies. In this situation, the leader of Australia’s property development, Meriton have published a series of strategy to occupy the immigrant market and it is also incredibly significant for the public to have an awareness of the distinctive advantage for Meriton in Australia’s property development. In this situation, this essay will provide a detailed analysis of Meriton and its strategy for immigrants, which includes marketing strategy for immigrants and globalization of Meriton, one of the most successful property development companies in Australia. This essay will introduce Meriton to investors and the sustainable development of Meriton to address the increasing importance of immigrants in the Australian property development industry.
The Implication of Pension Industry of Japanese for Chinese: Evidence from Nurse and Mode
Authors: Chen Xihe
Published: December 2022

The China has gradually entered the aging society, hence the way to better meet the needs of the elderly population has become a very important topic. Since Japan entered the aging earlier than China and has achieved certain success, so China can derive its own enlightenment from these experiences of Japan. This study will compare the problems of aging that both China and Japan have faced in terms of the data mainly collected from the national platform and previous literature. The aim is to dig out which solutions of the Japan regarding to this issue can bring to China. According to the analysis, China, facing a shortage of human care workers, could replace some of their jobs with artificial intelligence, as Japan has done. Meanwhile, China can encourage nursing homes to develop some incentive mechanisms like those in Japan to stimulate the enthusiasm of the elderly for life. The significance of this paper is to help China better cope with the aging of the population and provide a better living environment for the elderly. These results shed light on guiding further exploration for pension industry.
Analysis of Pop Mart based on STP, 4P and PSESTEL
Authors: Zhang Jinwei
Published: December 2022

Contemporarily, the success of Bubble Mart can be attributed to the "blind box". In fact, it is problematic since there are no secrets or barriers in the blind box game and mechanism itself, and this cannot be the core driver of a fast-rising company. Therefore, this study will use Segmentation, Targeting, Positioning (STP), Product, Price, Promotion, Place (4P) and Political, Economic, Sociocultural, Technological, Environmental, Legal (PESTEL) to analyze the internal and external environment of Pop Mart in depth. To be specific, the strengths and weaknesses of Pop Mart's development are demonstrated and compared accordingly. Afterwards, the investment recommendations for Pop Mart are proposed. Moreover, the limitations of the current study and guideline further researches are offered. These results shed light on guiding further exploration of similar corporation in the industry.
Research on Business Model of Social E-commerce ---Take Little Red Book as an Example
Authors: Yan Ziqi
Published: December 2022

Driven by the rapid development of information technology and the Internet, the identity of every Internet user is gradually changing, evolving from a single information acquirer to a content creator, from a one-way buyer to a personal media who can promote content. In this context, social e-commerce is also taking a unique advantage to realize socialized business monetization and gradually occupy the dominant position in the e-commerce market. Little Red Book is the company with the best development under this driving force, and its thriving "community + UGC" operation model is entirely worthy of reference and study. Therefore, this paper chooses Little Red Book as a research case, mainly discusses the development status of its business model from three aspects: value proposition, resource integration, and profit model, and then combines the SWOT analysis method to analyze its advantages and disadvantages, and further discuss the solution of the problem and the optimization strategy of the business model. The study found that although Little Red Book has achieved great success, there are still many internal problems, such as the dissemination of false information, misleading value orientations, and the imperfect quality control system of third-party products. By analyzing the reasons for these problems, this paper puts forward some suggestions for developing Little Red book's business model, including strengthening the supervision and management of its platform, strictly controlling the quality of cross-border commodities, and optimizing logistics and after-sales service systems.
A Case Study on the "Sinicization" of Business Development of Medical Enterprises – Medtronic
Authors: Yao Wanrui
Published: December 2022

Although in recent years, people think that the health care industry development has a great prospect, but with the development of the outbreak, and more and more enterprises start to the discovery of this huge medical demand in China, the Chinese medical market has great just need not be met, the Chinese medical market will be in the future will not only become the world's largest medical device market, and it will certainly become one of the most important sources of innovation for medical devices worldwide. More and more foreign medical companies want to enter the Chinese market. However, there are many obstacles in the process of realizing localization, and the transformation of many companies has not achieved significant effects, and the performance of the Chinese market has declined rather than increased. This article will be the world medical industry giant - Medtronic medical company as a case study, analysis of the current situation, put forward some suitable for China's national conditions of the medical development road, in order to seize more market share, to achieve economic value increase.
Discussion on the Improvement of Pinduoduo's Operation
Authors: Chen Zhuo
Published: December 2022

This article is mainly to analyze and discuss the operation of Pinduoduo through literature research and data collection, mainly related to research background, industry and company introduction, marketing, financial analysis, and management. The main part of this section introduces the marketing strategy and problems of Pinduoduo, analyzes the relevant financial indicators, and lists the possible risks of Pinduoduo and how to manage these risks. SWOT analysis and annual financial statement analysis are used to understand the various strengths and weaknesses of Pinduoduo in more detail. Finally, it is a conclusion of the typical case of Pinduoduo and an outlook on future development.
A Study of The Problems in The Development and Operation of KFC’s Chinalized Products
Authors: Hu Haochen , Xu Kaiye , Xu Yimin
Published: December 2022

KFC is a very famous fast-food company in China, which has taken advantage of several pain points in the Chinese fast food industry to gain a significant position in the huge Chinese market, but they still have a vision for the future to better integrate themselves into China. However, it is still difficult for KFC to be fully Chinalized because the traditional products in China are very difficult to change. So KFC has improved its corporate culture and products, and also refined its leadership style to make its products more relevant to the local Chinese products. And based on the above issues, it was also concluded that these behaviours helped in Chinalizing. Finally, it is proposed how it can be done better.
The Applications of Cryptocurrency: Evidence from Ethereum
Authors: Li Hengyu
Published: December 2022

Cryptocurrency (e.g., Ethereum and its currency Ether) presents an opportunity to completely change the way money is transacted, which perhaps even redefines the money. On this basis, this paper will investigate and discuss the basic principles and corresponding applications of Ethereum. As a matter of fact, operating on a decentralized platform while also using the global reach of the internet, transactions can be made with little cost, without interference of intermediaries and government intervention. Besides, it will keep the personal information of the user private. In addition, according to the analysis, each user can define how they use ether as they please, e.g., using Ethereum to store assets like art and reselling them through Ethereum. However, Ethereum still has many issues to fix ranging from security risks, privacy risks, and perceived stability due to Ethereum’s notorious volatility and previous illegal activities from other platforms (e.g., Bitcoin).  More research is required to distinguish whether Ether can be a viable alternative that could be added to the economy or even completely replacing traditional money altogether and address the current concerns. These results shed light on guiding further exploration of cryptocurrency.
Evaluation of Tesla Based on PEST, POCD, SWOT and DCF
Authors: Li Anna , Liang Wanqing , Ling Jiaqi
Published: December 2022

Tesla is one of the world’s most valuable companies, which is founded by Elon mask in 2003. Since Tesla released its first electric race car in 2008, it has driven the global shift form diesel to electric vehicles through publicly available technology patents. This paper will evaluate Tesla based on POCD framework, PEST, SWOT and Discounted cash flow analysis. We discovered that Tesla has been provided with many opportunities to develop, along with the support from policy that enable itself to expand its influence around the world. Nevertheless, since investors have put too much expectations on the company, and their investing behaviors affected by COVID-19, Tesla’s real market value has been overvalued that further inflate its stock price. Consequently, we suggest investors to sell Tesla’s stock. In general, the analysis provides readers sufficient information to analyze, which also enables investors to derive a more comprehensive consideration about Tesla. These results can be helpful for investors to some extent when they are valuing this company.
Dynamic Changes in Disney Stock Return under the Uncertain Situation
Authors: Qin Yile
Published: December 2022

As the Federal Reserve raises the key interest rate, the exchange rate and the financial market will change. This paper studies how exchange rate change will influence one of the largest entertainment companies’ stock returns. This paper builds VAR model and ARMA-GARCH model to show the influence and finds that the stock return will increase in the short term but significantly shows fluctuations in response to exchange rate changes. So, the paper gives some suggestions for this discovery. The policymakers of the central bank should treat the volatility seriously and think carefully about adjusting the interest rate and the Disney company should create more good products to attract consumers and investors to keep the increase of the return and avoid loss of revenues because of exchange rate changes and fluctuation of the stock return. Investors should also treat the changes in money and financial markets carefully to avoid losses. This research provides some methods to predict the stock return in the future and find the influence of several variables, which can be used in many areas.
Molecular Metabolic Fingerprinting Approach to Investigate the Metabolic Alterations in Heart, Aorta and Renal Tissues of Nitric Oxide Deficient Hypertensive Rats
Authors: SARANYA D
Published: December 2022

Hypertension is the leading cause of cardiovascular diseases (CVD) globally. It is well known that the incidence of several CVDs, including stroke, coronary heart disease, and peripheral artery disease, is closely linking to hypertension. Nitric oxide is the imperative regulator of the vascular system and its deficiency leads to elevated blood pressure and metabolic alterations in the tissues such as liver, kidney heart and aorta. Fourier transform infrared spectroscopy (FTIR) is a vibrational spectroscopic technique that uses infrared radiation to vibrate molecular bonds with in the sample that absorbs it and different vibrational spectra can be used to explore the qualitative and quantitative constituent of macromolecules. The aim of this study was to compare molecular changes in the tissues of normal control rats with nitric oxide deficient hypertensive rats. Hypertension was induced in male albino Wistar rats by oral administration of L-NAME (40mg/kg body weight) dissolved in drinking water daily for four weeks. Results indicate that FTIR can successfully identify the molecular changes in hypertensive groups. Overall, the findings demonstrate that in International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 06 Issue: 12 | December - 2022 Impact Factor: 7.185 ISSN: 2582-3930 © 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM17171 | Page 2 nitric oxide-deficient animals, the heart, kidney and aortic tissues metabolic programs were altered through an increase in structural modifications in proteins and triglycerides and a quantitative alteration in proteins lipids and transcription factors. Key words: Hypertension; metabolites; FTIR spectroscopy; nitric oxide
Budgetio - A Budget and Expense Tracking System
Authors: Kanjalkar Prof. Jyoti
Published: December 2022

Our project is called Budgetio. Our system is a solution for the problem of expense calculation and maintenance. A user of our system would login with a username and password. Then he would be able to access the articles and blogs available on the system. Also, he can add some article if he wants. He will be able to enter his expense, profit on a daily basis. It will be kept as a data in the backend. Then on the basis of that data, he can visualize his expense with the pie charts displaying his monthly and yearly expense. If user faces any issue, then he can also contact with the people who can guide them regarding any doubt. Keywords — Budget, Calculations, Expense, Money, Statistics
Yaşar Kemal’in romanlarında yaşlı roman kahramanları
Authors: ŞEKER Aziz , KURT Gökhan
Published: December 2022

Günümüz modern toplumlarında yaşlıların sosyal statü ve rollerinde değişimler yaşanmaktadır. Yaşlıların geleneksel/kırsal toplumdaki güçlü ekonomik, sosyal ve kültürel konumları modernleşme ve küreselleşme sürecinde yaşanan hızlı sosyal değişimlerle birlikte azalmaya başlamıştır. Zaman içinde yaşlının toplumdaki değeri ile ilgili bilimsel araştırmaların yanı sıra edebiyatta da çözümlemeler yapıldığı görülmektedir.

Yaşlıların ayrımcılığa uğradığı diğer bir alan olan edebi metinlerde özellikle de romanda yeterince temsil edilmediği ya da temsil edilenlerin çoğunlukla ikincil kahraman konumunda bırakıldıklarını söylemek mümkündür. Çağdaş dünya ve Türk edebiyatının önemli yazarlarından biri kabul edilen Yaşar Kemal’in romanlarında yaşlı kahramanlara büyük oranda yer verdiğini belirtmek gerekir. Yazarın romanlarında tarımda kapitalistleşme, sosyal ve kültürel değişme, göç, ekolojik yıkım, mübadele, yoksulluğu besleyen toplumsal eşitsizlikler gibi konular etrafında olaylar şekillenirken, roman kahramanları aracılığı ile bütün bunların yansımaları işlenir. Bu roman kahramanlarının içinde yaşlıların önemli bir yeri bulunmaktadır. Dolayısıyla Yaşar Kemal’in, yaşlı roman kahramanları açısından incelenmesi gereken bir roman deneyimi bıraktığı ileri sürülebilir.

Bu çalışma Yaşar Kemal’in, romanlarında yaşlı roman kahramanlarına verdiği değer ve onları önemseyen özelliği etrafında sosyolojik bir çözümleme girişimdir. Böylece yazarın, romanlarında yaşlı kahramanlarını etkin bireyler olarak ele aldığını göstererek alanla ilgili yapılacak diğer tartışmalara da katkı verilmesi amaçlanmaktadır.
A Deconstruction of Characters in “SpongeBob Movie: Sponge on the Run”
Authors: Eno Nur Hasanah  , Norma Ita Sholichah
Published: December 2022

This research discussed deconstruction of characters, which aimed to deconstruct a binary opposition between main character and minor character in SpongeBob Movie: Sponge on the Run. The researcher revealed other side of the characters having been not important in this movie becoming important because the minor characters formed a different character in the SpongeBob Movie: Sponge on the Run and figured out different character of SpongeBob. This researcher is based on Derrida's theory of deconstruction. A descriptive qualitative method in revealing data. There're two steps in deconstructing the text. The first is locating an opposition, and the second is determining which side is privileged. The researcher used note taking as an instrument to get valid data. Primary data in this study was taken from dialogue of the characters in  "SpongeBob Movie: Sponge on the Run" and watching in YouTube to get the data needed including the movie. So, secondary data in this study was taken from the movie and dialogue scripts in the movie by some of the characters in the movie. The findings showed that the main character in this movie was SpongeBob. SpongeBob is brave enough to defy a seven-seas king in order to save Gary, his pet.
Czary, klątwy, amulety i pieniądze:
o racjonalności magicznej i działaniu
ekonomicznym
Authors: Wielecki Kamil M.
Published: December 2022

The paper presents some results of the authors long-term ethnographic fieldwork
on petty trade in post-Soviet Russia. It focuses on magical practices and
their role for entrepreneurial strategies, and recalls the stories of two tradespeople
who worked at an open-air market in Krasnoyarsk, Central Siberia. In
order to interpret the stories. I follow the ideas of Bronis³aw Malinowski, who
argued that usage of magic can bring measurable economic effects. The claim
Iput forward here is that economic magic constitutes a rationality that is
launched by people when their ordinary modes of acting have failed. Deploying
magic is linked to an order of hope, and emerges as a consequence of
individual entrepreneurs occupying an underprivileged position at a Russian
market. Practising magic constitutes an example of the embeddedness of economic
action in the social world, and as such characterizes not only the Trobrianders
but also contemporary, highly-developed societies.
Tools and Computational Machinery for Movement
Authors: Hemami Hooshang
Published: December 2022

This paper is a discussion of computational tools and circuits that deal with the internal and external worlds of the human body. The information processing avenues in the central nervous system (CNS) are an important part of the development.

All sensory channels and the vision system are involved. It clarifies the role of the sensory system in internal coordinate systems and for all activities of the CNS. It includes the inherent redundancy aspects of the motor system as well. The visual system is involved in sports such as soccer and basketball and for being aware of and paying attention to both the internal world and the external reality surrounding the athlete.
Presentación
Authors: Águila Gabriela , Alonso Luciano
Published: December 2022

El estudio de la última dictadura, pero también de los turbulentos años que la precedieron, ha adquirido una preeminencia cada vez más visible en la agenda historiográfica argentina. En momentos en los cuales se presentan nuevas tensiones entre las dimensiones disciplinares y ético-políticas de la llamada «historia reciente», distintos especialistas abordan el estado de la producción académica sobre algunos de los temas centrales en ese campo.
«transición» argentina como objeto historiográfico y como problema histórico
Authors: Franco Marina
Published: December 2022

Este artículo analiza el llamado proceso de «transición a la democracia» en la Argentina desde la óptica de cómo fue percibido política y socialmente el problema de los crímenes aberrantes cometidos por el régimen dictatorial (1976-1983). Para ello, el trabajo se centra en los dos últimos años de ese régimen y muestra que la llamada «cultura de los derechos humanos» y la denuncia de esos crímenes tuvo un alcance más limitado del que se recuerda cuando se explica el gran cambio político y cultural de la transición.