bluuebunny/crossref_metadata_2025 huggingface dataset:
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi pada Konsumen Waroeng Steak and Shake cabang Ngesrep)
Authors: Pratama Wardana Dimas Aditya , DS Agus Hermani
Published: October 2022

Nowadays, the development of business in the culinary sector, especially restaurants berkembangan more rapidly, because food is a basic requirement. Waroeng Steak and Shake is one of the businesses in this area and has opened many branches one in Ngesrep because Ngesrep is a strategic place because it was near the office and the university. Along the way, Waroeng Steak and Shake received numerous complaints from consumers who are not satisfied and result in a decrease in the number of sales. This research has the goal to determine the effect of quality of service and product quality to customer satisfaction. This type of research is explanatory research, samples taken by 100 respondents who had made purchases transaction at Waroeng Steak and Shake, 17 years old for minimum, and domicilized at Semarang either temporarily or permanently. The sampling technique used is purposive sampling and data collection techniques used are questionnaires. The study consists of 3 variables, 20 indicators, and 3 hypotheses. The instrument analysis is used SPSS 21 for Windows to test the validity, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis and significance test (t test and F). These results indicate that partial service quality and significant positive effect on customer satisfaction with the results of Y = 3.363 + 0,514X1 and product quality and significant positive effect on customer satisfaction with the results of Y = 5.689 + 1,166X2. As well as the quality of service and product quality simultaneously positive and significant impact on consumer satisfaction with the results of Y = 0.982 + 0,276X1 + 0,763X2. With a coefficient of determination of 59.1% X1 and X2 by 65%. Based on these results can disumpulkan that the quality of service and product quality Waroeng Steak and Shake is good, but should be improved, there are still mindless consumer complaints related to quality of service and product quality. utamannya service quality improvements with regard to speed of service, responsiveness of employees, clarity of information delivery, comfort rooms and supporting facilities are more available. Waroeng Steak and Shake also need to improve the quality of products, especially in terms of the portions served and ways of presenting food and miuman to consumers.
PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI PADA PELANGGAN PT. NASMOCO PEMUDA SEMARANG BAGIAN SERVIS)
Authors: Amelia Sefi Lili , Widayanto Widayanto
Published: October 2022

This study aims to determine the effect of Relationship Marketing and Service Quality on Customer Loyalty through Customer Satisfaction, studies on customers of PT. Nasmoco Pemuda Semarang service section. Relationship Marketing in this study was measured through three dimensions namely Trust, Commitment, and Communication. This type of research is explanatory research. The sampling technique uses non probability sampling techniques with purposive sampling and accidental sampling. Samples taken by 100 respondents PT customers. Nasmoco Pemuda Semarang service section. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis show that Relationship Marketing, Service Quality and Customer Satisfaction have a positive and significant direct effect on Customer Loyalty. The indirect effect test shows that Relationship Marketing on Customer Loyalty through Customer Satisfaction has a significant positive effect, while Service Quality on Customer Loyalty through Customer Satisfaction has a positive and insignificant influence. Researchers provide advice to the PT. Nasmoco Youth services to improve Relationship Marketing and Service Quality through asking other customer numbers to be contacted, adding training programs to employees, certifying and briefing before working hours reminds again that excellent service is the main goal, holding proof online queues, continuing to provide education customers regarding official workshop fees, providing online/offline space for customer testimonials.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN MENGINAP (STUDI PADA PELANGGAN STAR HOTEL SEMARANG)
Authors: Putranti Clara Sapphira , Budiatmo Agung
Published: October 2022

The service industry sector, such as hospitality, is a fast growing business in Indonesia.These business opportunities lead to competition between hospitality services in providing the best services to attract and retain consumers. One of the hospitality services with a good rating is Star Hotel Semarang. As a company engaged in the service sector, it must prioritize good service to its customers at prices according to what has been provided by Star Hotel Semarang in order to create a purchasing decision.This study aims to determine the effect of service quality and price on decision to stay (studies on consumers Star Hotel Semarang). This type of research is explanatory research. The sampling techniques used are incidental sampling and purposive sampling. The number of samples taken is 100 respondents, who are consumers of Star Hotel Semarang. The research that is used to determine the effect of service quality and price on decision to stay will present statistics with the help of IBM SPSS version 21.0.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI: PERAWAT RS TELOGOREJO SEMARANG)
Authors: Talashina Hernita Eka , Ngatno Ngatno
Published: October 2022

Quality human resources were one of the key factors for the success of a business.  Based on the data obtained, employee performance at telogorejo hospital in semarang shows fluctuating figures that tended to decrease in 2018.  Through the results of preliminary studies, it could be seen that there were indications of a decrease in employee job satisfaction caused by compensation and work motivation.  Thus, decreased job satisfaction was thought to caused a decrease in employee performance.  This typed of researched was explanatory researched that explains between variables through hypothesis testing.  Sampling using a convenience sampling technique as many as 177 respondents who were nurses telogorejo hospital semarang.Data collection techniques using questionnaires and literature studied.  This researched uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, regression analysis, t-test with the help of ibm spss version 16. 0 and sobel analysis to test the effect of intervening variables.  Based on the results of the studied indicate that compensation and work motivation partially had a significant effect on job satisfaction, job satisfaction had a significant effect on performance, job satisfaction could mediate the effect of compensation on performance as a partial intervening variable and could mediate the effect of work motivation on performance as a partial intervening variable.  The advice given to improved employee performance was to considered nurses' input on the policy of base salary that must be adjusted to the workability of nurses, as well as to determine the number of individual achievement incentives.  To increase work motivation by applying a sensed of openness between nurses and company leaders as well as establishing fraternal relations between each nurse, and regular training needs to be held to improved the ability of nurses in providing health services so that it will affect nurse job satisfaction which ultimately affects employee performance.
PENGARUH ELECTRONIC WORD OF MOUTH DAN ELECTRONIC SERVICE QUALITY PADA AKUN INSTAGRAM @EXPLORESEMARANG TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL MEDIASI (STUDI PADA PENGUNJUNG TEMPAT WISATA LAWANG SEWU, SAM POO KONG DAN MASJID AGUNG JAWA TENGAH)
Authors: Virtarini Ayu , Ngatno Ngatno
Published: October 2022

Information and communication technology in the world especially the internet is experiencing quite rapid development. The internet provides many conveniences in communicating with many people in a short time. The existence of this phenomenon that many use to promote tourism. This research model examines the effect of electronic word of mouth and electronic service quality on the Instagram @exploresemarang account on the decision to visit through interest in visiting as a mediating variable. The population in this study as many as 100 respondents using purposive sampling and accidental sampling techniques, which means the sampling technique according to certain criteria. The measurement scale uses a Likert scale. Data analysis used regression test, correlation test, determination test, significance test, and single test with SPSS version 25. Based on the results of the study note that all hypotheses have a significant effect with p value <0.05. This means that the better electronic word of mouth and electronic service quality on the Instagram account @exploresemarang will form a visiting interest so as to convince consumers to decide to visit.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (STUDI PADA KONSUMEN YAMAHA MATARAM SAKTI SEMARANG)
Authors: Wibisono Bramasatya Mahardika , Budiatmo Agung
Published: October 2022

In the current era of globalization, competition between industries is getting tougher, both similar and unequal industries. Understanding consumer behavior is an important thing that companies must do so that consumers accept the products the company offers. Yamaha as a growing automotive company today certainly has realized the existence of competition. Purchase decision is a stage where consumer actually buys a product offered. Several factors can influence purchasing decisions, including product quality and price. If a product is considered to have better quality compared to competing products, consumers will tend to choose to buy the product. Pricing strategy is very significant in giving value to consumers and influencing the product image, as well as the consumer's decision to buy. This study aims to determine the effect of product quality (X1) and price (X2) on purchasing decisions (Y) of Yamaha Mio at Yamaha Mataram Sakti Semarang. This type of research is explanatory research. The sampling technique uses non-probability and purposive sampling techniques. The number of samples taken was 100 respondents, who were users and buyers of Yamaha Mio at Yamaha Mataram Sakti Semarang. The analysis technique uses validity and reliability test, cross tabulation, correlation coefficient, determination coefficient, simple regression analysis, multiple regression analysis, t test, and F test with the help of IBM SPSS version 21.0.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA SEMARANG)
Authors: Rachmi Murti Canta Lalita , Ngatno Ngatno
Published: October 2022

Wardah as one of the leading cosmetic producers in the homeland need to maintain the loyalty of its customers to be able to stay in the middle of strict cosmetic competition. Demands of good cosmetic needs at affordable prices, making the producers who are engaged in the field of cosmetics are continuously innovating to produce products at affordable prices but the quality is well assured. The price is a significant determinant in the cosmetic industry to keep consumers using Wardah products. With good product quality, consumers will survive on a product if the quality of products offered in accordance with consumer expectations. Customer loyalty is a form of customer loyalty to continue using products originating from the same company. Wardah as one of the leading cosmetic producers in the homeland needs to keep its customers loyalty to continue to survive amid intense competition. This research aims to know the effect of price (X1) and product quality (X2) on loyalty (Y) through customer satisfaction (Z) cosmetic user Wardah in Semarang city. This type of research uses explanatory research with data collection techniques through interviews and data collection tools using questionnaires. The data sources in this study are primary data and secondary data. Sampling techniques in this study used purposive sampling and non probability sampling. The sample in this study amounted to 100 respondents in the city of Semarang. Technical analysis uses simple linear regression, multiple linear regression, T-Test, and F-Test with SPSS version 21.00. The results of the analysis with SPSS 21.0  explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Based on the research, researchers suggest that Wardah is more listening to the user's voice about the quality of its products, where users complain about the quality of products that are deemed to be less appropriate to the expectations of the user. While the price is considered to be in accordance with Wardah cosmetic products
PENGARUH HARGA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI MELALUI KEPUASAN (Studi pada Wisatawan Umbul Sidomukti Semarang)
Authors: Timurti Citra Sekar , Nugraha Hari Susanta
Published: October 2022

The tourism industry is currently was developing and growing rapidly which made people look for a recreation or vacation with their friends and family. One of the tourism that exists in Central Java was Umbul Sidomukti Semarang which offers beautiful and comfortable natural attractions to visit. Umbul Sidomukti was a Nature Tourism Area in Semarang to encourage tourist satisfaction and also the interest of visiting it back. The purpose of this study was to understand about the effect of the price and the destination image on the interest of visiting back the tourism based on tourist satisfaction. This study used explanatory research type. The sampling technique used purposive accidental. The object of this study was Umbul Sidomukti Semarang tourists. To analyze the data, the writer used SPSS 21.0 for Windows. As the results of discussion, it proved several things such as an effect of price on tourist satisfaction with t arithmetic (9,491) > t table (1,984), an effect of destination image on tourist satisfaction with t arithmetic (11,061) > t table (1,984), an effect of price on interest of visiting back with t arithmetic (3,891) > t table (1,984), an effect of destination image on the interest of visiting back with t arithmetic (7,534) > t table (1,984), and an effect of tourist satisfaction on the interest of visiting back with t arithmetic (6,190) > t table (1,984). Based on the sobel and mediation test, there are an effect of the price on the interest of visiting back satisfaction with t arithmetic (4.6527) > t table (1.984), and the destination image of the interest of visiting back satisfaction with t arithmetic (1.458) > t table (1,984). The suggestions of this study were Umbul Sidomukti Semarang to adjust the prices and improve the destination image and a sense of tourist satisfaction, so as to increase the interest of visit it back.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING (Studi Pada Sentra IKM Tenun Ikat Troso Kabupaten Jepara)
Authors: Arianti Mia Eka , Suryoko Sri
Published: October 2022

This study purposed to determine the effect of entrepreneurial orientation and market orientation on competitive advantage. The research used explanatory research. The data was collected by questionnaire that used purposive sampling technic. 88 respondents were sample in this research who had been selected by specified criteria. Data analysis used validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, significance of the t test, and F test precessed by IBM SPSS version 21.0 program. The results showed that partially there was a positive effect on entrepreneurial orientation at competitive advantage and the positive effect on market orientation at competitive advantage; while simultaneously the positive effect on entrepreneurial orientation and market orientation at competitive advantage. The effect of entrepreneurial orientation on competitive advantage was greater than the effect of market orientation on competitive advantage. Suggestions in this research were crafters must increase courage in making decisions, take advantage of existing market opportunities with new innovations, increase references and create different motives from competitors so that products have their own characteristics and are not easily imitated by competitors so can increase competitive advantage in Medium Small Industry Tenun Ikat Troso.
PENGARUH DIVIDEND PAYOUT RATIO, FIRM SIZE, DAN LEVERAGE TERHADAP VOLATILITAS HARGA SAHAM (Studi pada Perusahaan Indeks LQ-45 yang Terdaftar di Bursa Efek Indonesia Periode 2016-2018)
Authors: Oktavianti Rika , Saryadi Saryadi
Published: October 2022

The study is aimed at analyzing the influence of Dividend Payout Ratio, Firm Size and, Leverage on Stock Price Volatility. The population in this study are companies listed in the LQ-45 Index on the Indonesia Stock Exchange for the period of 2016-2018. The data used are secondary data from Bloomberg and the Indonesia Stock Exchange Financial Reports that are published. Total companies that meet the criteria are 22 companies. The analysis technique used is linear regression analysis with the SPSS application program. The results showed that partially Leverage had a significant negative effect on Stock Price Volatility. Other variables, namely Dividend Payout Ratio and Firm Size do not significantly influence the Stock Price Volatility. Stimulously, Dividend Payout Ratio, Firm Size and Leverage have a significant effect on Stock Price Volatility. And based on the results of multiple analyzes, leverage is a variable that has a dominant influence on stock price volatility as indicated by the value of the beta coefficient (β) that is -0.040.
PENGARUH E-WEBSITE QUALITY DAN E-SERVICE QUALITY TERHADAP E-REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING
Authors: Lestari Noor Septi , Farida Naili
Published: October 2022

This study aims to explain the effect of website quality and e-service quality on e-repurchase intention through e-word of mouth as an intervening variable. The sample in this study was 100 Muslim women who had bought Hijab Alila products at least 2 times online.The results of this study indicate that the variable website quality and e-service quality affect e-word of mouth. Variable e-website quality and e-service quality affect e-repurchase intention. The e-word of mouth variable influences e-repurchase intention. While e-website quality, e-service quality, and e-word of mouth variables simultaneously have no significant effect on e-repurchase intention. So researchers provide advice on Hijab Alila in order to set a schedule for the latest product information on a regular basis so that the latest products can be seen one-on-one by customers and provide training to employees on how to resolve customer complaints.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK TOYOTA (STUDI PADA KONSUMEN PT NASMOCO MAJAPAHIT, SEMARANG)
Authors: Wulandari Prativi Putri , Widayanto Widayanto
Published: October 2022

The automotive industry develops in line with the population growth. Tighter competition in the automotive world, especially cars, requires companies to make new innovations in order to continue to attract the attention of consumers so that they make purchase decisions. Toyota is a well-known car company that always holds the top position of car sales throughout Indonesia, including Semarang City. However, in 2015 - 2018 PT Nasmoco Majapahit, as one of the authorized Toyota dealers in Semarang City, could not meet the specified sales target. The result of the pre-survey about the considerations before buying Toyota at PT Nasmoco Majapahit shows that the most considered factor is promotion and service quality . This study aims to determine how the influence of promotion and service quality on purchasing decisions of Toyota car brand at PT Nasmoco Majapahit. The type of research used is explanatory research with the number of samples are 97 respondents. The sampling technique used is nonprobability sampling with a purposive sampling method and accidental sampling. Data collection using a questionnaire with a Likert measurement scale. Data were analyzed using IBM SPSS Statistics for Windows version 24. Based on the result of data analysis, there is a positive and significant influence between promotion and purchasing decisions. Service quality also has a positive and significant influence on purchasing decisions. The analysis also shows that the promotion and service quality simultaneously have a positive and significant effect on purchasing decisions. The author provides suggestions to PT Nasmoco Majapahit to increase promotions carried out in order to attract more buyers, maintain and continue to improve the quality of service both from the physical office and sales force so that buyers feel more comfortable and confident to purchase Toyota brand cars at PT Nasmoco Majapahit.
PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA HOTEL DAFAM SEMARANG
Authors: Ovidani Zunta , Hidayat Wahyu
Published: October 2022

Hospitality is one of the organizations engaged in lodging services. Dafam Semarang hotel is one of the service businesses located in the city of Semarang. This hotel, which has been around for 10 years, has advantages and disadvantages, which in turn results in a decrease in income caused by several factors. This research has the aim to determine the effect of service quality, price and trust on customer satisfaction. This research used explanatory research. The sample were taken as many as 100 respondents with criteria are using Dafam Semarang hotel services, have a minimum age of 25 years and have used the services of Dafam Semarang hotel room at least 2 times. The process of collecting data are using questionnaire instruments, follow-up interviews and observations. The analytical tool used is SPSS 21.0 for Windows with validity test, reliability test, correlation coefficient test, determination coefficient, simple and multiple regression analysis, and significance test (t test and F test). The results showed that simultaneously, service quality variables (X1) price (X2) and trust (X3) together had a positive effect on customer satisfaction variables (Y). From the results of the coefficient of determination, the variable service quality is 0.101 or 10.1%, the price variable is 0.413 or 41.3%, the trust variable is 0.62 or 6.2%, which when added up does not reach 100%. Based on these results, it can be concluded that the majority of customer satisfaction at Dafam Hotel are service quality, price, and trustworthiness, while the remainder is a contribution made by other variables outside this study.
Strategi Pemasaran dalam Meningkatkan Daya Saing pada Siomay dan Batagor Si Boss Semarang
Authors: Prihartanti Dita Dwi , Pradhanawati Ari
Published: October 2022

The research aims to determine which advising strategies need to be applied in order to improve competitiveness by looking at internal factors (strengths and weaknesses), external factors (opportunities and threats) and SWOT analysis. This method of research uses a decsriptif approach and interviews. There are 8 respondents in this study, namely the owner, 2 employees, and 5 consumers of Siomay dan Batagor Si Boss.The results showed Siomay and Batagor Si Boss already doing business strategy, but seen from internal factors (Marketing strategic, Segmentation, Targeting, and Positioning and competitiveness), external factors (competition, capital, technology, government policy, economy and environment) there are shortcomings that need to be addressed in order to improve competitiveness. Judging by the SWOT matrix of Siomay dan Batagor Si Boss in the quadrant III with the results of the IFAS 2.45 and EFAS 2.70. There are strengths and opportunities in Siomay and Batagor Si Boss, but this company has weaknesses and challenges. The suggestion in this research is to implement a strategy in this company. Penelitian ini bertujuan untuk mengetahui strategi pemsaran yang perlu diterapkan agar mampu meningkatkan daya saing dengan melihat faktor internal (kekuatan dan kelemahan), faktor eksternal (peluang dan ancaman) dan analisis SWOT. Metode penelitian ini menggunakan pendekatan deksriptif dan dilakukan wawancara. Terdapat 8 responden pada penelitian ini yaitu pemilik, 2 karyawan, dan 5 konsumen Siomay dan Batagor Si Boss.Hasil penelitian menunjukan Siomay dan Batagor Si Boss sudah melakukan strategi usaha, namun dilihat dari faktor internal (strategi pemasaran, Segmentation, Targeting, dan Positioning dan daya saing), faktor eksternal (persaingan, permodalan, teknologi, kebijakan pemerintah, ekonomi dan lingkungan) terdapat kekurangan yang perlu dibenahi agar dapat meningkatkan daya saing. Dilihat dari matrik SWOT posisi Siomay dan Batagor Si Boss terdapat pada kuadran III dengan hasil IFAS 2,45 dan EFAS 2,70. Terdapat kekuatan dan peluang pada Siomay dan Batagor Si Boss, namun perusahaan ini memiliki kelemahan dan ancaman. Maka saran pada penelitian ini perlu menerapkan strategi pada perusahaan Siomay dan Batagor Si Boss.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Du Cafe Semarang)
Authors: Regina Christin , Daryanto Seno Agus Hermani
Published: October 2022

Abstract: This study aims to determine consumer perceptions of product quality, consumer perceptions of service quality, the level of customer satisfaction that occurs at Du Cafe, the magnitude of the influence of product quality on customer satisfaction, the magnitude of the influence of service quality on customer satisfaction, and the magnitude of the influence of product quality and service quality. on customer satisfaction. The results of this study indicate that consumer perceptions of product quality tend to be good, service quality tends to be good, and levels of customer satisfaction are high. Partially, product quality has a positive effect (1.222) and is significant at t-count (11.273) and the coefficient of determination is 56.5%. Service quality partially has a positive effect of (0.642) and is significant for t-count (11.088) and the coefficient of determination is 55.6%. Product quality and service quality simultaneously have a positive effect with the results of 0.732 and 0.372 and also have a significant effect of F-count (94.394). Based on these results, it is suggested that Du Cafe be able to improve product quality, especially in terms of the uniqueness of food and beverages, service quality in terms of employee speed in providing food and beverages and speed of employee response so that consumers want to come back and recommend Du Cafe to other parties. Keywords: Product Quality; Service Quality; Customer Satisfaction  Abstrak: Penelitian ini bertujuan untuk mengetahui persepsi konsumen mengenai kualitas produk, persepsi konsumen mengenai kualitas pelayanan, tingkat kepuasan konsumen yang terjadi pada Du Cafe, besarnya pengaruh kualitas produk terhadap kepuasan konsumen, besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen, dan besarnya pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen. Dari hasil penelitian ini menunjukkan bahwa persepsi konsumen terhadap kualitas produk cenderung baik, kualitas pelayanan cenderung baik, dan tingkat kepuasan konsumen yang tinggi. Secara parsial kualitas produk berpengaruh positif sebesar (1,222) dan signifikan sebesar t-hitung (11,273) dan koefisien determinasi 56,5%. Kualitas pelayanan secara parsial berpengaruh positif sebesar (0,642) udan signifikan sebesar t-hitung (11,088) dan koefisien determinasi 55,6%. Kualitas produk dan kualitas pelayanan secara simultan berpengaruh positif dengan hasil 0,732 dan 0,372 dan juga berpengaruh signifikan sebesar F-hitung (94,394). Berdasarkan hasil tersebut maka disarankan agar Du Cafe dapat meningkatkan kualitas produk terutama dalam hal kekhasan makanan dan minuman, Kualitas pelayanan dalam hal kecepatan karyawan dalam penyediaan makanan dan minuman serta kecepatan respon karyawannya agar konsumen berkeinginan untuk datang kembali dan merekomendasikan Du Cafe kepada pihak lain. Kata Kunci: Kualitas Produk; Kualitas Pelayanan; Kepuasan Konsumen
Pengaruh E-Trust dan E-Service Quality terhadap E-Loyalty melalui E-Satisfaction (Studi pada Pengguna Situs E-Commerce C2C Shopee di Kabupaten Sleman)
Authors: Rintasari Dias , Farida Naili
Published: October 2022

Abstract: The aims of this study is to measure the effect of e-trust and e-service quality to e-loyalty through e-satisfaction. The population of this research is consumers of Shopee in Sleman Regency, while the sample is 100 consumers of Shopee with purposive sampling and accidental sampling.The type of this research is explanative with a quantitative approach. The data was analyzed using multiple linear regression analysis with SPSS 25.0 for Windows and sobel test. The results of this study is showing that e-trust and e-service quality has positive impact toward e-satisfaction, the biggest impact is own by eservice quality. E-satisfaction can mediate the effect of e-trust on e-loyalty significantly and can be mentioned as a full-mediated, and also e-satisfaction can mediate the effect of e-service quality on eloyalty significantly and can be mentioned as a partial mediation. Some recommendations are added based on those results, it is recommended that Shopee be able to place advertisements that can attract the attention of consumers so that Shopee's consumer e-trust can increase, besides that Shopee also needs to add more contacts so that Shopee's e-service quality is getting better, and the most important thing is the bandwidth upgrade that will be impact on e-satisfaction.Keywords: e-loyalty; e-satisfaction; e-service quality; e-trust Abstrak: Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh antara e-trust dan eservice quality terhadap e-loyalty melalui e-satisfaction. Populasinya adalah seluruh konsumen Shopee di Kabupaten Sleman, sedangkan sampelnya adalah 100 konsumen Shopee dengan menggunakan teknik pengambilan sampel purposive dan accidental sampling. Tipe penelitian ini adalah eksplanatif dengan pendekatan kuantitatif. Analisis yang digunakan adalah analisis regresi linear berganda menggunakan software SPSS 25.0 for Windows dan uji mediasi (uji sobel). Hasil penelitian ini menunjukan bahwa etrust dan e-service quality berpengaruh positif secara parsial dan simultan terhadap e-satisfaction, dimana ketika bersama-sama e-service quality memiliki pengaruh yang paling besar terhadap e satisfaction. Variabel e-satisfaction dapat memediasi pengaruh e-trust terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi penuh (full-mediated), begitu juga dengan variabel e-satisfaction dapat memediasi pengaruh e-service quality terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi parsial. Berdasarkan hasil tersebut maka disarankan supaya Shopee dapat memasang iklan yang dapat menarik perhatian konsumennya sehingga e-trust konsumen Shopee bisa meningkat, selain itu Shopee juga perlu menambah narahubung supaya e-service quality Shopee semakin baik, dan yang paling penting adalah peningkatan bandwidth yang akan berdampak pada e-satisfaction. Kata Kunci: e-loyalty; e-satisfaction; e-service quality; e-trust
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi pada Konsumen Waroeng Spesial Sambal cabang Banyumanik)
Authors: Apriliana Vika , Hidayat Wahyu
Published: October 2022

Abstract: This study aims to know the impact of quality product and quality services on consumer loyalty as the intervening variable of Waroeng Special Sambal Bayumanik. The type of study is explanatory research, the population that used were all consumers of Waroeng Special Sambal Banyumanik and took 100 as sample with accidental sampling method and purposive sampling method. This study use quantitative analysis with validity test, reliability test, simple and multiple regression analysis, significant test (t-test and F test), path analysis with SPSS software version 25, and Sobel test. The result of this study shows that quality products, quality services, and consumer satisfaction have an impact on consumer loyalty and customer satisfaction is the main clout. Indirect value has a low impact compare with direct value. This result shows consumer satisfaction has a significant impact on consumer loyalty. Based on the result, the writer recommends to improve the services such as providing adequate parking lot, speed of service the menu, and providing a comfortable chair and table  Keyword: Customer Loyalty: Customer Satisfaction;  Intervening Variable; Product Quality; Services Quality Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel interevning pada Waroeng Spesial Sambal cabang Banyumanik. Tipe penelitian ini adalah explanatory research, populasi dalam penelitian yaitu seluruh konsumen yang melakukan pembelian di Waroeng Spesial Sambal cabang Banyumanik dan mengambil sampel sebanyak 100 orang dengan teknik accidental sampling dan purposive sampling. Penelitian ini menggunakan aplikasi Software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas produk, kualitas pelayanan dan kepuasan konsumen berpengaruh secara langsung terhadap loyalitas konsumen dan variabel yang memiliki pengaruh terbesar yaitu kepuasan konsumen terhadap loyalitas konsumen.Nilai”pengaruh”yang“secara”tidak”langsung”lebih”besar”daripada”pengaruh”secara ”langsung”menunjukkan”bahwa”secara”tidak”langsungkualitas”produk”dan.kualitas.pelayan melalui kepuasan konsumen mempunyai pengaruh signifikan terhadap loyalitas konsumen.Berdasarkan hasil.penelitian.penulis”menyarankan untuk meningkatkan pelayanan seperti menyediakan lahan parkir yang memadai, kecepatan dalam penyajian menu, dan penyediaan meja kursi yang nyaman. Kata kunci: Kualitas Produk; Kualitas Pelayanan; Kepuasan Konsumen; Loyalitas Konsumen
Pengaruh Perceived Quality Dan Perceived Value Terhadap Revisit Intention Melalui Satisfaction Sebagai Variabel Intervening (Studi pada Pengunjung Destinasi Wisata Museum Kretek Kudus)
Authors: Masithoh Dewi , Widiartanto Widiartanto
Published: October 2022

Abstract: The research.aims that to discover the influence between perceivd quality and perceived value against the revisit intention through satisfaction. The population is all visitors in the Kretek Kudus Museum, and the sampling collection technique uses the purposive .and accidental sampling. The type of ostudy is explanatory research. The data analysis in this research use software SPSS 20.0 for Windows, which is conducted validity, reliability, coefficient correlation, coefficient determination, simple and multiple regression tests, significance ( T-test and F-test) and then Sobel test. The Sobel test result stated that the satisfaction fully mediates between perceivd quality and perceivd value against revisit intention. Based on the coefficient-correlation test's analysis result, the variable of perceived quality and perceived value against the satisfaction has a strong relationship. Based on the result, the writer suggests for Kretek Kudus Museum to improve staff performance and facilities' quality to get good visitor perception related to perceived quality. Besides that, it necessary to focus on visitor satisfaction by giving high service to get visitor satisfaction and interest in visiting Kretek Kudus Museum Keywords: Perceived Quality; Perceived.Value; Satisfaction;, Revisit Intention Abstrak: Tujuan dilakukannya penelitian ini adalah mengetahui pengaruh antara perceived quality dan perceived valu terhadap revisit intention melalui satisfaction. Populasinya adalah seluruh pengunjung Museum Kretek Kudus, sedangkan sampelnya adalah 100 orang pengunjung Museum Kretek Kudus dengan menggunakan teknik pengambilan sampel purposive dan accidental sampling. Tipe penelitian ini adalah explanatory research. Pengolahan data pada penilitian ini menggunakan software SPSS 20.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi sederhana dan berganda, uji signifikansi (uji t dan uji F), kemudian uji sobel. Hasil uji Sobel menunjukkan bahwa satisfaction  mampu memediasi penuh antara perceived quality dan perceived value terhadap revisit intention. Berdasarkan hasil analisis uji Koefisien korelasi variabel perceived quality dan perceived value terhadap satisfaction memilki hubungan yang kuat. Berdasarkan hasil tersebut maka disarankan agar Museum Kretek Kudus dapat meningkatkan kemampuan dalam meningkatkan kinerja staffnya, meningkatkan kualitas fasilitas yang ada sehingga persepsi pengunjung mengenai perceived quality baik, selain itu perlu memfokuskan pada kepuasan pengunjung dengan memberikan pelayanan yang tinggi sehingga akan menimbulkan satisfaction pada pengunjung dan berminat untuk mengunjungi Mueum Kretek Kudus. Kata kunci: Perceived Quality, Perceived Value, Satisfaction, Revisit Intention
Pengaruh Website Design dan E-Service Quality Terhadap E-Repurchase Intention Melalui E-Trust (Studi pada Pelanggan Lazada di FISIP Universitas Diponegoro)
Authors: Santoso Verensia Audre , Farida Naili
Published: October 2022

Abstract: The goals of this research is to determine the effect ofawebsite design and e- service quality on e-repurchase intenton through e-trust. The population is all Lazada consumers at the Faculty ofaSocial and Political Sciences at Diponegoro University, while the sample is 100 Lazada consumers using purposive sampling. This type of  research is explanatory research. Processing data in this study using SPSS 23.0 for Windows software, in which the reliability test, validity test, correlation coefficient test, determination coefficient test, simple and multiple regression test, significance test (t test and F test) and single test were carried out. The sobel test results state that e-trust partially mediates between website design andae-service quality on e-repurchase intention. Basedzon the results ofzthe analysis ofzthe variable coefficient test for website design and e-service quality on e-repurchase intention, it has a  strong  enough  relationship.  Basedaon these results, it is suggested that Lazada can improve the quality of website design, improve service quality and need to focus on customer  satisfaction  and increase  the credibility that is owned so that consumers arise trust and are interested in making repeat purchases at Lazada. Keywords: Website design, E-service quality, E-trust, E-repurchase intention Abstrak: Penelitian ini ditujukan untuk mengetahui pengaruh antara website design dan e- service quality terhadap e-repurchase intention melalui  e-trust. Populasi dalam penelitian ini adalah seluruh konsumen Lazada  di  Fakultas  Ilmu  Sosial  dan  Ilmu  Politik Universitas Diponegoro, sedangkan sampel dari penelitian ini adalah 100  konsumen  Lazada dengan menggunakan teknik pengambilan purposive sampling. Tipe penelitian ini merupakan explanatory research. Pengolahan data pada penelitian ini menggunakan SPSS 23.0 for Windows, di mana dilakukan uji validitas, uji  reliabilitas, uji  koefisien korelasi,  uji koefisien  determinasi, uji  regresi  linear  sederhana  dan  berganda, uji  signifikansi (uji  t dan uji F) dan uji sobel. Hasil uji sobel menyatakan bahwa e-trust memediasi parsial  antara website design dan e-service quality terhadap e-repurchase intention. Berdasarkan hasil analisis uji koefisien variabel website design dan e-service quality terhadap e- repurchase intention memiliki hubungan yang cukup kuat. Berdasarkan hasil tersebut maka disarankan agar Lazada dapat meningkatkan kualitas website design, meningkatkan kualitas layanan   serta   perlu   memfokuskan   terhadap   kepuasan    konsumen    dan  meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul kepercayaan dan berminat untuk melakukan pembelian ulang di Lazada.Kata kunci: Website design, E-service quality, E-trust, E-repurchase intention.
Pengaruh Celebgram Dan Diskon Terhadap Keputusan Pembelian Melalui Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Maybelline Store Paragon)
Authors: Rohmah Maharani Nur , Dewi Reni Shinta
Published: October 2022

Abstract: At this time, the competition for cosmetic products is increasing. In an effort to increase purchases Maybelline uses elements of celebgram and discounts. Sales turnover at the Maybelline store Semarang has fluctuated in the years 2017-2019. This study aims to determine the effect of Celebgram and Discount on Purchasing Decisions through Brand Image as an Intervening Variable (Case study on  Maybelline Paragon store  Semarang).The results showed that celebgram had an effect on image, discounts had an effect on brand image, celebgram had an effect on purchase decisions, discounts had an effect on purchasing decisions, brand image on purchasing decisions, celebgram had an effect on purchasing decisions through brand image as an intervening variable, and discounts had an effect on decisions purchasing through brand image as an intervening variable.The data analysis technique used the PLS 3.0 application and single analysis.Keywords: Celebgram; Discount; brand image and Purchase decision Abstrak: Pada saat ini ketatnya persaingan produk kosmetik yang semakin menigkat. Dalam upaya meningkatkan pembelian Maybelline mengggunakan unsur celebgram dan diskon. Omset penjualan pada Maybelline store Semarang mengalami fluktuatif pada tahun 2017-2019. Penelitian ini bertujuan untuk mengetahui pengaruh Celebgram  dan Diskon Terhadap Keputusan Pembelian melalui Citra Merek sebagai Variabel Intervening (Studi kasus pada konsumen Maybelline Store Paragon).Hasil penelitian menunjukkan bahwa celebgram berpengaruh terhadap citra, diskon berpengaruh terhadap citra merek, celebgram berpengaruh terhadap keputusan pembelian, diskon berpengaruh terhadap keputusan pembelian, citra merek terhadap keputusan pembelian, celebgram berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning, dan diskon berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning. Teknik analisis data menggunakan aplikasi PLS 3.0 serta analisis sobel.Kata kunci: Celebgram, Discount¸ Citra merek dan Keoutusan Pembelian
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Menginap Hotel Studio Inn & Suites (Studi Pada Konsumen Hotel Studio Inn & Suites Semarang)
Authors: Wardana Ditra , Hidayat Wahyu
Published: October 2022

Abstract: This unbalanced growth has resulted in an imbalance between the amount of demand and the available supply and will indirectly impact on the continuity of hotel operations. Hotel Studio Inn & Suites is a three-star hotel. Therefore, service quality and price can be assumed to be the factors causing these fluctuations. This study aims to determine the effect of service quality and price on the decision to stay at the Studio Inn & Suites Hotel consumers. The sample used was 100 consumer respondents at Hotel Studio Inn & Suites Semarang. This study used the SPSS version 26 statistical system. The results showed that based on the F test, the variable service quality and price had a positive and significant effect on the decision to stay at the Hotel Studio Inn Suites Semarang. Based on these results, it is suggested that Hotel Studio Inn & Suites should maintain and improve the quality of services provided by adding and maximizing hotel parking services, expanding the use of technology in every aspect such as online services and collaborating with online hotel companies such as RedDoorz and Airyrooms to increase sales. . Keywords: service quality; price; decision to stay overnight Abstrak: Pertumbuhan yang tidak seimbang ini mengakibatkan terjadinya ketimpangan antara jumlah permintaan dengan suplai yang tersedia dan secara tidak langsung akan berimbas terhadap kelangsungan operasional hotel Hotel Studio Inn & Suites adalah salah satu hotel bintang tiga. Maka dari itu, kualitas pelayanan dan harga dapat diduga menjadi faktor penyebab fluktuasi tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap keputusan menginap pada konsumen Hotel Studio Inn & Suites. Sampel yang digunakan sebanyak 100 responden konsumen Hotel Studio Inn & Suites Semarang. Penelitian ini menggunakan sistem statistik SPSS versi 26. Hasil penelitian menunjukkan bahwa berdasarkan Uji F, variabel kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap keputusan menginap Hotel Studio Inn Suites Semarang. Berdasarkan hasil tersebut maka disarankan bahwa Hotel Studio Inn & Suites harus mempertahankan dan meningkatkan kualitas pelayanan yang diberikan dengan menambah dan memaksimalkan layanan parkir hotel, memperluas penggunaan teknologi di setiap aspek seperti jasa online serta bekerja sama dengan perusahaan hotel online seperti RedDoorz dan Airyrooms untuk meningkatkan penjualan.Kata Kunci: kualitas pelayanan; harga; keputusan menginap
Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan Pada Kantor Pos Besar Semarang
Authors: Zulfanni Isnia , Nugraha Hari Susanta
Published: October 2022

Abstract: This study aims to determine the effect of compensation and motivation on employee performance. This type of research is explanatory research. The population of this study were employees of the Semarang Post Office, while the sample was 74 employees of the Semarang Post Office from representatives of all divisions. The sampling technique in this study used proportional random sampling. The data obtained is primary data which is the result of respondent’s answers for dissemination of questionnaires. After the data was obtained, it was processed using the SPSS program. The data analysis method used in this research is the data instrument test and hypothesis testing. Test the data instrument by using the validity test and reliability test. While for the hypothesis testing uses simple linear regression analysis, multiple linear regression analysis, correlation test, coefficient of determination, and significance test (t test and F test). The results of this study indicate that compensation has a positive effect on employee performance, motivation has a positive effect on employee performance, compensation and motivation simultaneously have a positive effect on employee performance. Keywords: Compensation; Motivation; Employee PerformanceAbstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan motivasi terhadap kinerja karyawan. Tipe penelitian ini adalah explanatory research. Populasi yang digunakan dalam penelitian ini adalah karyawan Kantor Pos Besar Semarang, sedangkan sampelnya adalah 74 karyawan Kantor Pos Besar Semarang dari perwakilan seluruh bagian divisi. Teknik pengambilan sampel pada penelitian ini menggunakan proportional random sampling. Data yang diperoleh adalah data primer yang merupakan hasil dari jawaban responden atas kuesioner yang disebarkan. Setelah data diperoleh kemudian diolah menggunakan program SPSS. Metode analisis data yang digunakan dalam penelitian adalah uji instrumen data dan uji hipotesis. Uji instrumen data yaitu dengan menggunakan uji validitas dan uji reliabilitas. Sedangkan uji hipotesis menggunakan analisis regresi linier sederhana, analisis regresi linier berganda, uji korelasi, koefisien determinasi, serta uji signifikansi (uji t dan uji F). Hasil penelitian ini menujukkan bahwa kompensasi berpengaruh positif terhadap kinerja karyawan, motivasi berpengaruh positif terhadap kinerja karyawan, serta kompensasi dan motivasi secara simultan berpengaruh positif terhadap kinerja karyawan.Kata Kunci: Kompensasi; Motivasi; Kinerja Karyawan