bluuebunny/crossref_metadata_2025 huggingface dataset:
Transcriptome profiling research in urothelial cell carcinoma
Authors: Ahmad Umar , Ibrahim Buhari , Mohammed Mustapha , Aldoghachi Ahmed Faris , Usman Mahmood , Yakubu Abdulbasit Haliru , Tanko Abubakar Sadiq , Bobbo Khadijat Abubakar , Garkuwa Usman Adamu , Faggo Abdullahi Adamu , Mustapha Sagir , Al-Masaeed Mahmoud , Abdullah Syahril , Keong Yong Yoke , Veerakumarasivam Abhi
Published: January 2023

Urothelial cell carcinoma (UCC) is the ninth most common cancer that
accounts for 4.7% of all the new cancer cases globally. UCC development
and progression are due to complex and stochastic genetic programmes. To
study the cascades molecular events underlying the poor prognosis that
are due to limited treatment options for advance disease and resistance
to conventional therapies in UCC, transcriptomics technology (RNA-Seq),
a method of analysing the RNA content of a sample using the modern
high-throughput sequencing platforms has been employed to address these
limitations. Here we review the principles of RNA-Seq technology and
summarize the recent studies on human bladder cancer that employed this
technique to unravel the pathogenesis of the disease, identify
biomarkers, discover pathways and classify the disease state. We list
the commonly used computational platforms and software that are publicly
available for RNA-Seq analysis. Moreover, we discussed the future
perspective for RNA-Seq studies on bladder cancer and recommend the
application of new technology called single cell sequencing (scRNA-Seq)
to further understand bladder cancer.
Electrical and mechanical properties of catalytically-grown multi-walled carbon nanotube-reinforced epoxy composite materials
Authors: Chen Junjie
Published: January 2023

Carbon nanotubes are excellent candidates for the development of
nano-reinforced polymer composite materials. However, assurance of
homogeneous dispersion, interfacial compatibility between the carbon
nanotube and the polymer, and exfoliation of the aggregates of carbon
nanotubes, are required for the successful integration of carbon
nanotubes into nanocomposites. The present study is focused primarily
upon the electrical and mechanical properties of catalytically-grown
multi-walled carbon nanotube-reinforced epoxy composite materials.
Particular emphasis is placed upon the effect of carbon loading on the
electrical conductivity and the influence of temperature on the loss
factor and modulus for the composite materials. The results indicate
that the electrical properties of the composite would not be changed
from those of the bulk polymer until the average distance between the
carbon nanotubes is reduced such that either electron tunneling through
the polymer or physical contacts may be formed. Among the challenges
introduced in the fabrication of carbon nanotube-filled polymer
composites is the necessity to creatively control and make use of
surface interactions between carbon nanotubes and polymeric chains in
order to obtain an adequate dispersion throughout the matrix without
destroying the integrity of the carbon nanotubes. Frequency domain
material properties are therefore limited to applications where strains
are small and stress is approximately linear with strain and the strain
rate. Frequency domain material properties become irrelevant if the
material exhibits nonlinear elastic behavior or is subjected to large
strains. Depending on the type of polymers in the matrix, above a
certain temperature limit, degradation starts or cross-linking starts.
The deformed elastic body possess an amount of potential energy equal to
the initial amount of potential energy minus the amount of energy
irreversibly dissipated. The modulus and loss factor variables of a
damping material are highly dependent upon the temperature of the
damping material and the vibration frequency. Because of their
viscoelastic nature, the stress and strain in viscoelastic materials are
not in phase, and, in fact, exhibit hysteresis. The resonant frequency
is related to the modulus of the catalytically-grown multi-walled carbon
nanotube-reinforced epoxy composite.

Keywords: Composite materials; Electrical properties;
Mechanical properties; Carbon nanotubes; Electrical conductivity; Loss
modulus
Effect of particulate matter on biofilm stability in water supply network
Authors: Zhao Zhiling , Wang Lu , Wang Dongdong , Wang Guangzhi
Published: January 2023

The safety of water supply network has always been a concern. The
biofilm attached on the pipes will fall into pipe-water under the
disturbance, which becomes a potential threat towards human health.
Particulate matter can provide shelter for bacteria, and most bacteria
in water will adhere to the surface of it, which is not easy to be
killed by disinfectants. Therefore, the effect caused by particulate
matters and extracellular polymer (EPS) on the stability of biofilm was
investigated. This study revealed that the biofilms without particulate
matters showed the highest biomass, that’s an order of magnitude more
than have particulate matter bacteria, while those with abundant
particulate matters and bacteria were more stable. The effect of shear
stress towards the biofilm attached on the pipes was investigated
through rotational speed experiments, and the results implied that the
collision between bacterial polymers increased with the increasing of
rotational speed, simultaneously with the formation of stale biofilm
adhered inside the pipes. Besides, instead of protein and fatty chains,
the hydroxyl bonds played vital roles during the combination of
particulate matters and EPS.
COVER CROP COMPOSITION IN LONG-TERM NO-TILL SOILS IN SEMI-ARID ENVIRONMENTS DO NOT INFLUENCE SOIL HEALTH MEASUREMENTS
Authors: Bielenberg Hunter , Clark Jason , Sanyal Debankur , Wolthuizen John , Karki David , Rahhal Amin , Bly Anthony
Published: January 2023

Evaluating the influence of grass or broadleaf cover crops on soil
health measurements is common in the U.S Midwest. However, the
comparison among different cover crop mixtures, including blends of both
grass and broadleaf species is limited. Eleven cover crop experiments
were conducted in South Dakota from 2018-2020. Cover crops were planted
in the fall after small grains harvest as mixtures of dominantly grasses
or broadleaves, a 50/50 grass/broadleaf mixture, and a no cover crop
control. Soil and plant surface residue samples were collected in the
fall before winter kill and in the spring before cover crop termination
and corn planting. Soil samples were analyzed for permanganate
oxidizable carbon (POXC), potentially mineralizable nitrogen (PMN), and
soil respiration. Cover crops regardless of composition compared to the
no cover crop control did not affect fall or spring cover crop/previous
crop residue biomass in 7 of the 11 site-years, suggesting growing cover
crops may accelerate decomposition of previous crop residue. Cover crops
did not improve soil health measurements compared to the no cover crop
control or were there differences among cover crop mixtures. Weather and
soil properties (precipitation, soil organic matter, and pH) were
related to differences in soil heath measurements among site-years. In
the first year of planting a multi-species mixture of grasses and/or
broadleaves after small grain harvest, growers should not expect to find
differences in soil health measurements. Long-term trials are needed to
determine whether these different cover crop mixtures over time result
in changes in soil health.
Redox potential as a soil health indicator -- how does it compare to existing methods?
Authors: Mattila Tuomas
Published: January 2023

Soil health is the capability of soil to provide ecosystem services.
These can be quantified through multiple separate indicators
(N-mineralization, water infiltration, aggregate stability, etc.) or by
a single proxy that integrates many soil processes. Two commonly used
integrative measurements are the soil 24h-respiration test (CO2burst)
and the visual evaluation of soil structure (VESS). Both are fast, but
capture only a part of whole phenomenon of soil health. Soil redox
potential is a promising soil and plant health indicator. The redox
potential is controlled by soil chemical oxidation-reduction reactions
and therefore integrates several processes. However, this method has
been tested only on a few soils. In this study, we evaluated redox by
comparing it with other established soil health indicators on 35 fields
in Finland. Based on the results, redox correlated well with soil
biological activity, structure, and texture. Soils with good structure
had an oxidized redox status. A low redox state was connected to high
biological activity. The carbon farming practices resulted in lower
oxidation. A combination of redox and pH could be used to classify
soils. The analysis supports the use of redox as a soil health
indicator, but further research is needed in identifying the processes
and properties the redox is an indicator for.
Gerhard Mercator's maps as a source of geographical knowledge about Serbia, Bosnia and Herzegovina, and surrounding countries in the 16th century
Authors: Grcic Mirko
Published: January 2023

The author considers the issue of the conceptualization of the geographical
space that is known today as the Western Balkans on Gerhard Mercator's maps
from the second half of the 16th century, from which, even in cases of
incorrect cartographic representations, it is possible to conclude about the
changes of certain geographical objects and phenomena in the past time. Two
Mercator maps were analysed: Sclavonia, Croatia, Bosnia cum Dalmatiae parte,
and Walachia, Servia, Bvlgaria, Romania, both from 1589. The
characteristics, symbols and context of Mercator's cartographic
representations of relief, hydrography, settlements and other geographical
phenomena are discussed. Special attention was paid to the cartographic
registration of river courses and settlements. The distortion of surfaces
and wrong representations in the positioning of some geographical objects
were pointed out, which should be taken into account when identifying
individual toponyms on Mercator's maps. The author tries to reconstruct the
meaning of toponyms and determine the deviations of the cartographic
perception from the actual distribution of the elements of the geographical
space, as well as the causes that caused these deviations. The author also
gives an overview of toponyms in Bosnia and Herzegovina, Serbia and
surrounding countries and identifies their modern meaning. The study of
Mercator's maps is of interest today for researchers of the historical
geography of the network of settlements and toponymy of the Balkan countries
in the 15th and 16th century.
Urban theories in a post-socialist context
Authors: Ratkaj Ivan , Jocic Nikola
Published: January 2023

Since the collapse of the socialist system, cities in Central Eastern
European countries have undergone dynamic transformation processes. Those
processes have attracted noteworthy scientific attention, particularly in
local academic circles, causing revived interest in urban studies in the
region. However, the academic interest in former socialist cities has become
the centre of discussion itself. This interest is mostly related to the
validity of theories and methodologies born in the West to the study of
former socialist cities. On one side, there is a cohort of academics who
have uncritically embraced Western urban knowledge, a priori assuming its
universal applicability. This research position is commonly related to the
developmental and convergence theories, which take ?correction? of the
postsocialist cities and their eventual assimilation to the Western city as
their model. On the opposite side of the spectrum, the post-colonial
approach has developed as a stand which criticizes the alleged scientific
hegemonism of the West and insists on a more cosmopolitan urban science that
would take into account the experiences of cities worldwide. Simultaneously,
this approach advocates for considering urban particularities and
complexities, and thus this research treats post-socialist cities as
distinctive, in many instances, from the cities of the West, as well as from
each other. However, as both contemporary academic stands have their limits
and flaws, the debate on adequate research of former socialist cities as
well as on the future positions of urban science in general, is far from
conclusive.
Measuring inter-neighborhood disparities by tribal origin and academic achievement: Case of Bousaâda, Algeria
Authors: Thaibaoui Saad , Khalfallah Boudjamea , Layeb Hafid
Published: January 2023

The phenomenon of inter-neighbourhood disparities is taking on worrying
proportions in the city of Boussa?da. The quantitative study of disparities
provides us with alarming figures on the social and spatial dimensions. Our
research has shown a negative correlation between the indices of residential
segregation and school success rates, specifically with a strong residential
segregation through the overcrowded peripheral neighbourhoods, and a low
level of school facilities. The study of inter-neighbourhood disparities in
the city of Boussa?da, affirmed a strong residential segregation with 0.780
as the value of the segregation index and ghettos evaluated at 6 on the
scale of Poulssen. The other result at the level of school facilities with
indices of zonal aptitude varying between 0.41 and 1.02 on the
neighbourhoods of ?Maitar and Sidi Slimane? on a scale of 0 to 5. These
figures are alarming for local authorities and require a search for social
diversity and a re-evaluation of the methods of decision making for the
allocation of school facilities based on socio-economic data and a level of
facilities comparable to a national average. Its objectives are the result
of combining social and spatial indicators in a square matrix by Saaty's AHP
(Analytic Hierarchy Process) method. It is in this complex urban context
that geographic information systems (GIS) can be used as a decision support
tool, with a dashboard that displays in real time the situation of the
different districts of the city, by means of disparity indices.
Assessment of walkability in the city centre of M’sila using a qualitative barometer
Authors: Ouzir Malika
Published: January 2023

In recent years, much attention has been drawn to the walkability, it is
regarded as an important urban capability that needs to be achieved and
enhanced, as the urban environment can either permit or hinder the
propensity to walk. This paper aims to explain the spatial relations that
describe the elements of urban design for a walkable urban environment; we
also attempt to measure and specialize in public pedestrian spaces using a
qualitative barometer (in the city centre of M?sila that becomes a
commercial attraction). This barometer shows how urban design can be used as
a way to create functional city centre, it also analyses the conditions
under which the city centre offers an adequate and favourable environment
for walking. Although the city centre of M?sila provides many positive
things like diverse shopping places and a variety of functions other than
shopping. However, it requires continuous development to urban design to
meet the new social requirements. The pedestrian encounters many obstacles
and difficulties in moving and accessing public spaces, especially during
peak hours and holidays, which has prompted us to draw particular attention
to further analysis of different elements of the layout.
Geographic axes and cultural diversity in Romania
Authors: Tătar Alexandru
Published: January 2023

Culture as a factor for sustainable development reaffirms the importance of
local and regional identity and specificity, which implies the need to
protect heritage and raise community awareness of its value. These
objectives position culture as the fourth pillar of sustainable development,
alongside the economic, social, and environmental sectors. The measures
support the contribution of culture and cultural heritage to sustainable
development, defining territorial vitality by highlighting elements of local
and regional identity and by better protecting cultural heritage. To protect
heritage, it is necessary to analyse and present data on cultural tourism,
including details of the cultural development of certain peoples and
acculturation phenomena, all of which form part of a heritage that can then
be exploited for tourism purposes. This is the premise from which I started,
trying to highlight the possibilities of tourist exploitation of the
existing heritage. The research objectives are: The exploitation of cultural
resources - elements of local and regional identity - for sustainable
territorial development and high quality of life along geographical axes;
Better protection of cultural heritage, based on a knowledge of the
situation through the development of a tourism program based on cultural
diversity in the area of the geographical axes: Siret, Mures, and
Bistrita-Nasaud county. Thus, to achieve the objectives following
observations in the field and through the cultural diversity present on the
territory of Romania given by the heritage of the past (over two thousand
years of history) we will be able to outline the geographical axes. The
research theme sets the direction of action by promoting an integrated
approach to territorial development interventions, highlighting the role of
culture in the development of the geographical axis.
Using behaviour mapping to evaluate the using efficiency of public square. Case study: November 1st, 1954 square in M'sila city
Authors: Salamani Imededdine , Hynda Hynda , Chenaf Nabyl
Published: January 2023

Human behaviour and social interactions in public places are the results of
mental processes that are affected by the different components of these
spaces. These components may be physical, social, cultural or sensory, but
they all have in common the ability to influence the behaviour of users in
the public sphere. Consequently, human behaviour can be affected by the
presence of physical and environmental features of public places such as
buildings, streets, landforms and even occupation by other people. The
physical components of public spaces can have a deep impact on how people
behave, live and interact in public spaces. This paper aims to highlight the
use of public squares in M'sila city, by relating the physical
characteristics and behaviour of users within these squares. The analysis
was based on the behavioural map approach, which combines two complementary
research techniques: direct observation and the questionnaire. To achieve
the results, the data was analysed by SPSS and represented by the GIS
program. The study concluded that there is a mismatch in the reciprocal
relationship between human behaviour and the physical environment of 1st
November, 1954 Square, which has resulted in negative effects on human
behaviour, which in turn has affected the physical environment of the square
too.
Effect of water vapor on the reduction kinetics of hematite powder by hydrogen-water vapor in different stages
Authors: Mao X.-D. , Hu X.-J. , Fan Y.-W. , Chou K-.C.
Published: January 2023

The powder of the hematite sample was isothermally reduced with a hydrogen-water vapor gas mixture at 1023K-1273K. The results indicate that the overall reduction process of hematite can be divided into three stages (Fe2O3-Fe3O4-FeO-Fe) each of which should be investigated. At 1023K, the average reaction rate decreased by 53.6% in stage 1 when the water vapor content of the reaction gas increased from 0% to 50%, and it decreased by about 77.2% in stage 2. However, in stage 3, when the water vapor content increased only from 0% to 20%, it decreased by about 78.1%. The results also show that the influence of water vapor on the reduction reaction increases with increasing reaction temperature in all stages of the reduction reaction. The microstructure of the reduction products showed that they still had some holes; that did not seriously block the channel for hydrogen diffusion. Various models were considered to further clarify the influence of water vapor in the reduction stage The range of apparent activation energy of the different stages obtained by the model fitting was about 20-70 kJ/mol, which also confirmed the absence of the solid-state diffusion phenomenon.
Self-criticism and self-compassion as mediators of the relationship between alexithymia and postpartum depressive symptoms
Authors: Andrei Ana-Maria , Webb Rebecca , Enea Violeta
Published: January 2023

Postpartum depression (PPD) is common after birth and can have a profound effect on women and their families. It is therefore important to understand the conditions and factors that lead to the occurrence and maintenance of PPD. The first aim of the current study was to identify whether there is a relationship between alexithymia and postpartum depressive symptoms (PPDS) in a sample of Romanian mothers. The second aim was to explore whether self-criticism and self-compassion mediate the relationship between alexithymia and PPDS. The current cross-sectional study included 307 mothers with babies aged between four weeks and one year. The results show that alexithymia, self-compassion, self-criticism, PPDS all correlated with one another, and self-criticism, self-compassion and alexithymia are significant predictors of PPDS. Moreover, self-criticism and self-compassion mediated the relationship between alexithymia and PPDS. A psychological therapy that increases self-compassion and reduces alexithymia and self-criticism may be beneficial for preventing symptoms of PPD.
How does busy female directors affect firms? Evidence from linear and quantile regression
Authors:   , Wu Hao
Published: January 2023

This thesis consists of three empirical chapters that examine the impact of busy female on firm performance and cash holding in the United States. The first chapter examines the effect of busy female directors on firm performance in the United States during the period of 1999-2018. We find that boards with busy female have a negative impact on firm performance, consistent with busyness hypothesis. Number of analysts following firms and institutional ownership mitigates the effect of busy female on firm performance. Comparing to busy female directors, the detrimental impact of busy male directors on business performance is stronger. Our results provide several implications for managers and regulators, suggesting that busy female can be considered as a constraint for firm performance and the effect is weaken in firms with more information transparency and better monitoring. The second chapter examines the effect of busy female on corporate cash holding in the United States during the period of 1999-2018. Consistent with reputation hypothesis, we find that companies with busy female directors maintain a higher level of cash, suggesting that busy female can utilize her skills and network to provide competitive advantage for firms to acquire cash. Firm size, number of analysts following firms and institutional ownership mitigate the impact of busy female on firm’s cash holding. We find no correlation between busy male directors and firm’s cash holdings. In the third chapter, we apply quantile regression to examine the impact of busy female on different levels of firm performance in the United States during the 1999-2018 period. We find that the effect of busy female on firm performance varies across different quantiles. Specifically, busy female has a negative impact on firm performance at a low level of firm performance, supporting a busyness hypothesis. In contrast, busy female has a positive impact on firm performance at firms with high performance, consistent with a reputation hypothesis. We address the issue relating to the theory conflict, suggesting that both reputation and busyness hypotheses could explain the impact of busy female on firm performance depending on certain level of firm performance.
Design and construction of single guide RNA for CRISPR/Cas9 system based on the xa13 resistance gene in some varieties of rice (Oryza sativa)
Authors: Hardiyani Wulan Arum , Wafa Ali , Fanata Wahyu Indra Duwi , Addy Hardian Susilo
Published: January 2023

The xa13 gene is a recessive resistance gene against Xanthomonas oryzae pv. oryzae (Xoo) found in several rice varieties. Activation of this gene will trigger the formation of sucrose as a nutrient supply to Xoo for their growth in the plant. The disruption of this recessive gene expression in the plant can affect the negative impact of the gene, and recently can be created using clustered regularly interspaced short palindromic repeats (CRISPR) system using CRISPR-associated protein-9 (CRISPR/Cas9) technology that requires gRNA to recognize the targeted-sequence. This study aimed to design and construct the gRNA-targeting xa13 gene in rice using bioinformatics tools. CHOPCHOP was used for generated the gRNA candidates according to the target gene sequence. Two candidates of gRNA-targeted xa13 have been selected based on the analysis of bioinformatics data. Each candidate of gRNA consisted of 20 nucleotides (nt) of the target sequence upstream 3 nt of the protospacer adjacent motif (PAM) sequence (5’-NGG) targeting two exons in the xa13 gene. The gRNA1 will target exon 1 and the gRNA2 will target exon 2, with an efficiency of 52.51% and 44.63% respectively. Data showed that the GC content of all gRNA candidates ranged from 55–70% with no target-off location in the whole genome of rice. The transformation and confirmation test based on the physiological and genomic characteristics of transformants confirmed that the design has been successfully constructed.
Evaluation of Urea and Molasses Treatment on The Nutritional Composition of Guinea Corn Stalk
Authors: Yerima Emmanuel Amuntse , Kamba Emmanuel Alhassan
Published: January 2023

The majority of the world’s population relies on livestock as source of protein whereas the success of livestock production is reliant on availability of quality feeds which has been challenged by competition impose by geometric growth in human population. This study assessed the effect of molasses and urea treatment on the physical quality, proximate and amino acid composition of guinea corn silage as a means to augment protein content in guinea corn silage feed stocks. Guinea corn stalks samples collected randomly on farmlands around Federal University Wukari, Nigeria. After pulverization was divided into two portions and one portion subjected to molasses and urea treatment while the other served as control. Effect of treatment was assessed by estimating and comparing the physical quality, proximate and amino acid composition of the treated and untreated sample using standard methods. The result showed that the mean pH value became more acidic after treatment from 6.12 to 5.24. While the moisture, lipid and crude protein content were significantly increased due to treatment (P <0.05). There was also a significant elevation in amino acid content due to urea and molasses treatment in 14 out of the 18 amino acids determined at 95% confidence limit (P<0.05). And the total amino acid content of the silage sample was improved from 43.80 g/100g to 62.27 g/100g. The nature of amino acids in the treated silage (test sample) were in the order of prevalence total amino acid with acidic side chain (TAAA)>total amino acid with basic side chain (TBAA)>total aromatic amino acid (TArAA)>total sulphur containing amino acid (TSAA). The most concentrated amino acid was glutamic acid, an important amino acid responsible in building the immune system.
A Study on the Measurement of the Social Value of Public Institution Affairs by the Conditingent Valuation Method(CVM): Focusing on the case of consulting work at the National Institute of Horticultural and Herbal Science
Authors:   The Korean Association for Local Public Enterprises, Kim Seon Myung , Choi Hyuk Ra
Published: January 2023

In a situation where social value has not been properly evaluated in the recent evaluation of public institutions, this study examined the Contingent Valuation Method(CVM) as an empirical measure of the abstract value performance of public institutions, and examined its effectiveness through case studies of consulting, education, and civil affairs work of the NIHHS. The study sampled 227 of the 959 farmers who received on-site consulting from the NNIHHS in 2019 and conducted an online survey, with 87 farmers responding to the online survey. The Contingent Valuation Method(CVM) applied the Double-bounded dichotomous choice(DBDC) to estimate the payout value and total effectiveness of consulting services. The consulting price per case estimated by the Contingent Valuation Method(CVM) was 651,161 Won, the total value of the 959 consultations provided to farmers by the NIHHS in 2019 was estimated to be 624,463,399 Won, and the average effect of consulting per case estimated by the Contingent Valuation Method(CVM) was 34,514,700 Won, and the total amount of 959 consulting effects provided to farmers by the National Institute of Horticultural and Herbal Science in 2020 was estimated to be 33,099,597,300 Won. Through the results of this study, we found the importance and necessity of measuring the social value of work performed by public institutions.
The impact of organizational culture and justice upon organizational commitment in a new public corporation: moderating effects of shared leadership
Authors:   The Korean Association for Local Public Enterprises, Lee Yong Suk , Lim Joon Hyoung
Published: January 2023

This research aims to explore the impact of organizational culture and justice upon organizational commitment, and to examine the moderating effect of shared leadership in a newly established public corporation. Results find that group-based innovative culture, distributive justice, procedural-interactive justice are significantly associated with organizational commitment. In addition, shared leadership was found to positively moderate the relationship between hierarchical culture and the commitment, but also moderate the relationship between procedural-interactive justice and the commitment. Findings suggest that, to improve its employees’ organizational commitment, a newly established public corporation needs to facilitate group-based innovative culture and develop training programs to cultivate managers’ shared leadership.
PELATIHAN ETIKA BISNIS, MANAJEMEN PEMASARAN DAN PEMBUKUAN SEDERHANA BAGI UMKM DI SWK TAMAN BUNGKUL
Authors: Suwitho Suwitho , Dian Palupi Dian Palupi , Iswara Ulfah Setia , Setyabudi Teguh Gunawan
Published: January 2023

Kecamatan Wonokromo memiliki banyak sekali potensi ekonomi masyarakat khusunya dibidang kuliner yang harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Pelaksanaan program pengabdian ini memiliki tujuan adalah untuk memberikan pelatihan serta pendampingan etika bisnis, manajemen pemasaran digital dan pembukuan sederhana untuk mendukung pelaporan keuangan usaha. Objek kegiatan pengabdian adalah para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk baik secara konvensional maupun secara digital. Pemasaran digital melalui e-commerce (gojek, grab, dan shopee). Beberapa tahapan kegiatan implementasi pemasaran yakni survei lokasi Sentra Wisata Kuliner Taman Bungkul di Kecamatan Wonokromo, pelatihan dan pendampingan bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo, dan monitoring evaluasi atas implementasi manajemen pemasaran guna memperluas cakupan penjualan dan adanya jaminan keberlangsungan usaha di tengah tantangan persaingan dan semakin menggeliatnya perekonomian saat ini.
Inovasi Media Video Untuk Melatih Berpikir Historis
Authors: Zafri Zafri , Hastuti Hera , Basri Iqrima , Basri Wahidul
Published: January 2023

Rendahnya tingkat berpikir historis mahasiswa dalam perkuliahan merupakan akumulasi dari kegagalan proses pembelajaran yang telah dilakukan. Pembelajaran sejarah tanpa berpikir historis layaknya pembelajaran tanpa arah dan tujuan. Begitu pentingnya proses berpikir historis sehingga ia menjadi pondasi dasar dalam memahami sejarah dan proses perubahannya. Penelitian ini bertujuan untuk melatih kemampuan berpikir historis mahasiswa Departemen Sejarah melalui media video. Penggunaan media video yang dirancang sedemikan rupa diyakini mampu melatih mahasiswa untuk berpikir historis. Penelitian ini merupakan penelitian R &D dengan model ADDIE. Pada penelitian ini dibatasi hingga pada tahapan Development. Dari validasi ahli media dan ahli materi menunjukan bahwa media video layak digunakan untuk melatih berpikir historis mahasiswa.
Understanding the art and science of new-age advertising: A neuromarketing perspective
Authors:   Strategy and General Management, Management Development Institute, Gurgaon, India, Jain Neera
Published: January 2023

Marketers often rely on conventional marketing techniques to appeal to the purchase decisions of consumers. However, research has confirmed that human decisions are based on an unconscious process resulting in the creation of a gap between the perception of the marketeers and consumer expectations. Neuromarketing can be a useful technique to study the optimization of marketing communication. The objective of the present paper is to study the application of neuromarketing in advertising. In the first phase, two successful advertising campaign case studies and two failed advertising campaign case studies are presented to identify the need for neuromarketing in this competitive era. The perceptions toward neuromarketing were discussed with nineteen senior brand and marketing communication experts using a qualitative semi-structured interviewing technique. The use of grounded theory helped in unraveling the themes. Emerging themes suggest that neuromarketing has the potential to significantly strengthen the quality and effectiveness of advertising messages. However, there are some challenges like ethical issues and transparency in the application of neuromarketing. Zurawicki’si framework on three different dimensions of emotions, involvement, and cognition was proposed to be used as the framework. The contribution of this research would help understand how neuromarketing combined with conventional marketing approaches can create a subtler impact on audience’s mind and heart. Accordingly, new age strategies around the science and art of marketing communication can be devised and a new impetus can be provided to marketing theory and practice.
Internationalisation of South African companies in the hardwood industry in the European market
Authors:   Department Business Management, College of Business and Economics, University of Johannesburg, South Africa, Bronkhorst Seugnet , Nieuwenhuizen Cecile ,   DHET-NRF SARCHI, Entrepreneurship Education, University of Johannesburg, South Africa
Published: January 2023

Orientation: Export opportunities, internationalization, have been prioritised by South African Trade and Industry in order to promote economic growth. Research purpose: It is critical for the expansion of organisations to consider internationalisation when there are prospects for expanding trade activities in already existing and sometimes firmly established markets. Motivation for the study: Upon entering an international market competitively, a clear understanding of all factors impacting on profitability and sustainability of the organisation strategic endeavour, is required. Research design, approach and method: A case study research design was selected for this study. The parameters presented a large role player in the hardwood industry and export trade at the time of the data gathering. Qualitative research approach represented the data collecting process as observational and specifically perceptible. The data acquired from participants in their natural environment and preference given to the ways in which individuals interpret their social world. Secondary data was used. Main findings: Belgium’s market size for hardwood products is greater than the consumption indicating an over-supply, whereas Germany’s supply and demand are exactly equal. The Netherlands’ demand for wood is greater than the supply. Practical/managerial implications: Although all the European Countries are possible export markets for wood, it is recommended rather to concentrate exports of wood products to the Netherlands. Contribution/value-add: The international market for hardwood in Europe is available for exports from SA. The Forest Stewardship Council (FSC) certification awarded South African plantations is sufficient to serve as the requirements stipulated by both the European countries and CITES.
Assessment Of Anthropogenic Impact On Forest Ecosystem: A Case Study Of Kumbhalgarh Wildlife Sanctuary, India
Authors: Singh Bhanwar V. R. , Sen Anjan , Mishra Ravi , Prasad Ritika
Published: January 2023

In the era of the modern world, natural resources are continuously diminishing and simultaneously the human population is also increasing, which is alarming for the present and future world. Global biodiversity is playing a pivotal role in all ecosystem services, meanwhile, anthropogenic activities and encroachment are the main drivers for the widespread loss of local biodiversity. In India, Kumbhalgarh Wildlife Sanctuary is situated in the world’s oldest Aravali Mountain range. Near protected areas of this wildlife sanctuary have an entire concentration of rural populations, which are interdependence with this forest ecosystem. The key objective of the research study is to measure the anthropogenic impact on Kumbhalgarh Wildlife Sanctuary. It’s a micro-level study based on primary and secondary data through GIS mapping as well as Socio- Economic & Physical factors to inter-connect with forest habitats. Especially, core and periphery LULC have been obtained from the Multispectral images from ETM+ and OLI sensors of Landsat satellites. This study examines the spatial and temporal patterns of LULC change along the boundary of Kumbhalgarh from 2000 to 2020. The research also describes land use and land cover pattern, forest cover and vegetation index, and human encroachment, Eventually, the situation would be alarming for the local biodiversity and habitat due to the high pressure of anthropogenic activities and encroachment.
Features Of The First Hazard Class Elements Accumulation By Plants Of The Paeonia L. Genus
Authors: Reut A. A. , Denisova S. G.
Published: January 2023

Heavy metals are generally recognized as primary soil pollutants. The most active pollutants are their mobile forms, which can migrate from a solid state into soil solutions and become absorbed by plants. The aim of this work was to study the features of heavy metal accumulation in the aboveground and underground parts of the Paeonia L. genus representatives in the urbanized environment of Ufa. The research considered four species and three varieties of hybrid paeony. The elemental composition of the aboveground and underground parts was analyzed using the method «Determination of As, Pb, Cd, Sn, Cr, Cu, Fe, Mn and Ni in samples of food products and food raw materials by the atomic absorption method with electrothermal atomization». Eight elements were studied for each raw material group and their concentrations were determined in mmol/ kg of air-dry raw material. The minimum concentrations of arsenic, chromium, manganese, and iron were observed in the roots; lead, cadmium, and copper − in the leaves; nickel − in the flowers of the studied paeonies. The maximum content of arsenic and chromium was found in leaves; lead, nickel, manganese, and iron − in stems; cadmium and copper − in flowers. The results of the correlation analysis showed that there is a moderate or strong relationship between the concentrations of the studied elements in the consider ed taxa of paeonies.
Combination of Superabsorbent Polymer And Vetiver Grass As A Remedy For Lead-Polluted Soil
Authors: Toan Tran Q. , Hue Tran T. , Dung Nguyen Q. , Tung Nguyen T. , Duc Nguyen T. , Khoi Nguyen V. , Thanh Dang V. , Linh Ha X.
Published: January 2023

Heavy metal pollution in the soil environment is a worldwide environmental problem as it has negative effects on both human health and the environment. Remediation of heavy metal-contaminated soil is essential to improve soil quality, provide land resources for agricultural production, and protect human and animal health and the ecological environment. There is the possibility of remediating these contaminated soils through the use of several heavy metal absorbing plants and Superabsorbent polymers. Superabsorbent polymers (SAPs) are 3D polymer networks having hydrophilic nature, which can swell, absorb and hold a large amount of water or aqueous solutions in their network. This study evaluates the effect of superabsorbent polymer on Pb absorption capacity of Vetiver (Vetiveria zizanioides.L) that was grown on contaminated soil in Trai Cau iron ore dumpsite, Dong Hy district, Thai Nguyen province. The experiment was designed with five recipes and three replicates. The contents of SAP studied were 0, 0.6, 0.8, and 1.0 g/kg of soil. Uncontaminated soil was used as the control treatment. In the supplemented recipe of SAP, Vetiver showed better Pb treatment efficiency than the recipes without adding polymers. After 120 days of planting, SAP increased the tolerance and Pb absorption of Vetiver, improving soil properties. The best Pb treatment efficiency is achieved when using SAP with content from 0.8-1.0 g/kg soil.
Hydrochemical And Bacterial Properties Of Water Bodies Of The East European Plain During Low Water Period
Authors: Tikhonov V. V. , Koriytchuk D. R. , Yakushev A. V. , Cheptsov V. S. , Karpukhin M. M. , Aimaletdinov R. A. , Drozdova O. Yu.
Published: January 2023

This paper is devoted to the study of the chemical and biological properties of river waters and the relationship between them. We examined the hydrochemical and bacterial properties of surface water in 3 waterbodies: the Mezha River, a pond in Zapovedny village (Central Forest Nature Reserve, Tver Oblast) and the lower reaches of the Don River (Rostov Oblast). The biodiversity of bacteria was determined based on their growth on dissolved organic matter (DOM). Among bacterioplankton capable of growing on DOM as the only source of carbon, the predominant species in the Don River were Pseudomonas and Deinococcus, in the Mezha River – Pseudomonas and Janthinobacterium, in the pond – Arcicella. In terms of sanitary and microbiological indicators, none of the waterbodies complied with the Sanitary Rules and Regulations 1.2.3685- 21 for surface waters. The content of most of the studied elements and heterotrophic bacteria in stagnant waterbodies was lower than in flowing streams. The concentration and activity of heterotrophic bacteria in the studied waters correlated positively with the content of biophilic elements in them and negatively with the absence of a current. We showed that there is a strong correlation between bacterial and chemical indicators due to common factors: eutrophication, features of the physical and geographical conditions of the territory, and the presence of a current or animal waste products.
The Impact of Social Media on Literature
Authors: Jamil Shahwan Saed
Published: January 2023

Literature is one of society’s broad and significant elements because it shows how people interact and socialize. The objective of literature is education and entertainment through songs, poems, stories, and drama. However, a challenge that limits production and access to literary content is media. Traditionally, media used to convey literature material, such as books, television, radio, and theatres were limited to people who could afford or access venues. Consequently, the spread of literary content was limited to specific areas. However, media and information technology advancement has created a paradigm shift in the production and dissemination of literary content. This research evaluated the effects of media advancement in enhancing literature’s production, dissemination, and consumption. Importantly, this research will explain the types of media technology and how they affect literature. Literature has experienced changes because media provides advanced methods of producing and disseminating literary content. There is a significant difference between literature produced during the Elizabethan era and the industrialization period and those produced in the digital age. Writing technology was the earliest approach to generating literature, and this has evolved into digital technology that generates audio-visual content. Media has also influenced the globalization of literature by enabling access to literary works across countries and cultures. Media technology has simplified the production of literature and provided digital channels for showcasing literary work, making digital a significant contributor to social and economic development. Media development has supported advancement in literature.
Negotiating Identity through Multimodal Meaning Making: Investigation of Investment, Imagination and Choice in a Virtual Saudi EFL Context
Authors: Ali Alghamdi Noura
Published: January 2023

Due to the COVID-19 pandemic, educational institutions worldwide were forced to rely on online platforms, whereby teaching was remotely undertaken. Although these platforms were gradually replaced by or supported with traditional, face-to-face methods as the pandemic came under control, this reliance on online platforms had a deep impact on different aspects of education in general and language education in specific. Examination of learners’ engagement with literacy and the impact of learners’ experiences on their identity construction represent some of the growing research interests in language education. The present study adopts a qualitative case-study approach, using interview, artefact collection, student-authored reflections and observational fieldnotes. The study aims to explore the literacy practices and identity construction and negotiation that underlies how a first-year female undergraduate engages with individual and group presentations in a mixed-level, English as a foreign language (EFL) course at a Saudi university. The study pays special attention to how the learner constructs and negotiates her identity in relation to multimodal meaning making which helps her to move beyond the limitations imposed by weak linguistic skills to negotiate more powerful identity positions associated with her investment in the event and the imagined community she aspires to join. The findings highlight the need to reconsider how learners’ multimodal meaning making in language classes should be approached and assessed and how it can empower language learners and encourage them to adopt more powerful identity positions to sustain their language learning trajectories.