bluuebunny/crossref_metadata_2025 huggingface dataset:
El marketing 5.0 como elemento clave del posicionamiento empresarial
Authors: Álvarez-Ordóñez Felipe David , Vera-Cornejo Mercedes Apolonia , Mata-Lopez Francisco Xavier , Orellana-Intriago María Fernanda
Published: December 2024

Es importante para el sector empresarial adaptarse a los distintos cambios que hoy en día se presentan sobre todo en la tecnología, y de esta forma seguir conociendo las tendencias de sus consumidores, por ello deben asumir la era digital para plantearse sus estrategias de marketing. Es así como hoy en día se habla del marketing 5.0, en un mundo donde la tecnología se encuentra en todos los ámbitos de la vida humana, por lo que este concepto viene marcado en usar esta tecnología para que los consumidores tengan calidad de vida y bienestar, pero también con miras a lograr su posicionamiento en el mercado donde se desenvuelve. El objetivo de la investigación es analizar el marketing 5.0 como elemento clave para lograr el posicionamiento de las empresas. Método: El tipo de investigación es bibliográfico-documental, ya que se procedió a la consulta de distintas fuentes a través del Google Académico tales como tesis de grado, artículos, ponencias, entre otros. Conclusión: El marketing 5.0 se ha convertido en una herramienta indispensable para las empresas que buscan destacar y construir relaciones duraderas con sus clientes, y de esta forma se convierte en un elemento clave para el posicionamiento empresarial ya que pone al consumidor como centro de todas las estrategias, fomenta la co-creación y construcción de relaciones significativas para conseguir un posicionamiento sólido y duradero en el mercado
La atención primaria en salud durante la problemática del servicio electrico en Guayaquil Ecuador
Authors: Alvarado-Álvarez Alexandra María , Salvador-Fernández Carlos Luis , Berruz-Alvarado Steven Javier , Cañar-Lascano Geovanny German
Published: December 2024

La interrupción del servicio eléctrico en Guayaquil representa un desafío significativo para los distintos sectores, siendo el de prestación de servicios de atención primaria de salud uno de estos, dado que los cortes de energía eléctrica causan que el servicio al paciente tenga que ser cancelado durante este tiempo, atrasando las consultas y atención, además que afecta como por ejemplo el almacenamiento de medicinas que requieren refrigeración como lo son las vacunas, lo cual impide que este servicio sea prestado con calidad. El objetivo de la presente investigación es analizar el impacto de la problemática del servicio eléctrico en la atención primaria de salud en Guayaquil. Método: Descriptivo-bibliográfico, se recurrió a la consulta de diferentes referencias a través de la plataforma Google Académico. Conclusiones: el desarrollo del tema permitió conocer las principales causas que generar las interrupciones eléctricas, corroborando que este problema afecta a todos los sectores que se hacen vida en Guayaquil. Sin embargo, no se logró conseguir información concreta sobre la afectación de este problema con la atención primaria de salud.
Herramientas digitales como estrategia didáctica en la asignatura de Química en estudiantes de bachillerato
Authors: Pila-Taco Yolanda Mercedes , Bosquez-Barcenes Víctor Alejandro
Published: December 2024

En los últimos años, la educación ha experimentado transformaciones significativas impulsadas por la incorporación de la tecnología y la implementación de nuevas metodologías pedagógicas; en este sentido, el uso de herramientas digitales en el espacio áulico cada vez toma mayor relevancia y las asignaturas científicas como la Química no escapa de esto; por ello, el presente estudio tuvo como objetivo analizar el impacto de la aplicación de herramientas digitales como estrategia didáctica en la asignatura de Química en estudiantes de bachillerato en la Unidad Educativa Particular “Alfonso del Hierro” La Salle, ubicado en la ciudad de Quito – Ecuador. Se trabajó con metodología mixta, de tipo descriptiva correlacional, la muestra estuvo integrada por 72 estudiantes y 3 docentes de bachillerato, la recolección de la información se realizó a través de la técnica de encuesta con instrumento de cuestionario a los estudiantes que arrojó resultados cuantitativos y la entrevista con instrumento de guion de entrevista a los docentes que originó resultados cualitativos. Los resultados permitieron evidenciar el impacto positivo que tiene el uso de herramientas digitales en la asignatura de Química en estudiantes de bachillerato porque los mantiene más atentos y motivados ante los diferentes contenidos y por ende mejora su rendimiento académico. Se concluyó que la aplicación de herramientas digitales como estrategia didáctica en la enseñanza de la Química para estudiantes de bachillerato tiene un efecto positivo en el proceso de aprendizaje y en el rendimiento académico
Caries Temprana y Manchas Blancas en Niños Menores de 10 Años-Revisión Literaria
Authors: Páez - Andrade Delanny Samantha , Diguay - Torres Carla Belén , Collantes - Acuña Jenny Edith
Published: December 2024

La caries dental es una enfermedad crónica, progresiva y multifactorial que afecta principalmente a los niños menores de 10 años, comprometiendo los dientes temporales. Esta patología es causada por los ácidos producidos por bacterias que metabolizan carbohidratos fermentables. Inicialmente, la caries puede manifestarse como manchas blancas en el esmalte, una etapa reversible si se interviene a tiempo. La prevención de la caries en dentición primaria es fundamental, especialmente al identificar las manchas blancas como un signo temprano. Para abordar esta problemática, se adopta un enfoque preventivo que incluye medidas como la educación a los cuidadores, la promoción de dietas bajas en azúcares, la aplicación tópica de flúor y la supervisión del cepillado en los niños. Además, se realiza un diagnóstico temprano a través de la inspección clínica, radiografías y el uso de herramientas avanzadas para detectar lesiones iniciales. La caries dental afecta los tejidos dentales debido a las bacterias presentes en la biopelícula, y su desarrollo está influenciado por factores como una higiene deficiente, el consumo de azúcares, alteraciones en el flujo salival y características anatómicas de los dientes. La detección precoz y la implementación de estrategias preventivas como una adecuada higiene, el control dietético y la supervisión constante son clave para prevenir la caries en la dentición primaria.
THẨM ĐỊNH QUY TRÌNH KIỂM TRA KLEBSIELLA OXYTOCA TRÊN CHUỘT NHẮT TRẮNG BẰNG PHƯƠNG PHÁP NUÔI CẤY
Authors: Hoàng Trung Hưng  , Nguyễn Chí Hiếu  , Quách Thu Thảo  , Mẫn Thị Thành  , Trần Thị Hương Thơm  , Nguyễn Đăng Khuê
Published: December 2024

Thẩm định quy trình là một trong những bước quan trọng để đánh giá sự phù hợp cũng như xác nhận giá trị sử dụng của phương pháp, nhằm đảm bảo độ tin cậy cho kết quả thử nghiệm. Klebsiella oxytoca là vi khuẩn Gram âm gây bệnh cơ hội trên người và động vật gặm nhấm, thường được phát hiện trong đường tiêu hóa và có thể phát triển tốt trên các môi trường nuôi cấy. Nghiên cứu này được tiến hành nhằm xác nhận quy trình nhận diện tác nhân Klebsiella oxytoca trên chuột nhắt trắng ICR bằng phương pháp nuôi cấy trên các môi trường thạch DHL, MacConkey, SIM, thạch máu, môi trường Ure indol medium, thử phản ứng Oxydase và định danh bằng máy định danh vi khuẩn BD Phoenix (mã quản lý NICVB – BS01-TN). Nghiên cứu sử dụng phương pháp mô tả thực nghiệm trong phòng thí nghiệm. Quy trình nhận diện tác nhân Klebsiella oxytoca đã được tối ưu hóa dựa trên quy trình xét nghiệm của Trung tâm động vật thí nghiệm thuộc trường đại học Mahidol, Thái Lan đạt chứng nhận AAALAC. Vì vậy, thẩm định được tiến hành một phần gồm hai tiêu chí: Độ đặc hiệu và độ mạnh.
Simulation of Rice Performance under Alkaline Soil Pedon Using CERES-Rice Model
Authors: Yadav Manish , Vashisht B. B. , Yadav Gajender , Kumawat Chiranjeev , Paschapur N. S. , Kumar Satender
Published: December 2024

A multi-location field experiment was conducted on crop establishment methods of rice under different soil texture. Field experiments in Indian Punjab were conducted on three soil textures including sandy loam, sandy clay loam, and clay loam soils. The experiment was conducted in randomized block design with nine treatment combinations of direct-seeded rice (DSR) and transplanted flooded rice (TFR), along with different irrigation strategies. The results of multi locations field study were used for CERES-Rice model calibration and validation. Simulation study was performed in a soil pedon near Ferozpur, Punjab to evaluate the performance of rice establishment methods under alkaline soil enlivenment. The CERES-Rice model showed satisfactory accuracy in simulating grain yield, biomass, and evapotranspiration (ET), with low RMSE values, indicating minimal residual variation. Other evaluation indices such as Nash-Sutcliffe Modelling Efficiency (ME), R² values demonstrated strong correlation between observed and simulated data. The index of agreement (d) values, ranging from 0.71 to 0.76, indicated good reliability of the model. These results confirmed the model's predictive capability and effectiveness under varying climatic conditions, supporting improved crop management. The simulated grain yield of TFR in neutral soil (Pedon 1) was 5.7 t ha⁻¹ and reduced to 5.0 t ha⁻¹ for direct seeded rice. In contrast, alkaline soil (Pedon 2) had lower yields (4.9 t ha⁻¹ for TFR) and crop failure for DSR, reflecting poor nutrient dynamics and water retention. The water use efficiency for TFR in alkaline soil was slightly reduced, highlighting challenges in such soils.
Identification of Suitable Row Spacing, Seeding Rate and Sowing Technique of Quinoa (Chenopodium quinoa) under Saline Soil
Authors: Prajapat Kailash , Sanwal Satish Kumar , Sharma Parbodh Chander
Published: December 2024

Agronomic practices are foremost requisite when a new crop is introduced in new agro-ecological regions. Quinoa is new crop in Indian climate and its agronomic practices are need to be standardized. We conducted two field experiments to standardize the row spacing, seed rate and sowing techniques in saline soil. The first field experiment involved 2 quinoa accessions (EC507740 and CSQ2), 2 row spacing (30 cm and 45 cm) and 3 seeding density (6, 8 and 10 kg ha-1) arranged in Factorial Randomizes Block Design. Results showed that both the accessions gave statistically on par grain yield. Row spacing of 45 cm was better in individual plant performance but the grain yield ha-1 was obtained significantly higher with sowing in 30 cm row spacing giving 34.67% yield advantage. Seeding rate of 8 kg ha-1 (3.63 MG ha-1) being on par with 10 kg ha-1 (3.74 Mg ha-1) gave significantly highest grain yield of quinoa over 6 kg ha-1 seeding rate. The second experiment was comprised of 6 sowing methods viz., T1: broadcasting of seeds in standing water; T2: broadcasting and mixing of seeds in dry soil followed by irrigation; T3: line sowing (1-2 cm depth) in dry soil followed by irrigation; T4: broadcasting of seeds in moist soil followed by irrigation within week; T5: Line sowing (1-2 cm depth) of pre-soaked seeds in moist soil followed by light irrigation within week and T6: Line sowing (1-2 cm depth) of pre-soaked seeds in moist soil in Randomized Block Design. Results showed that treatments T1, T2, T3 and T4 gave significantly higher % emergence of seedlings in plots compared to that of T5 and T6. As a result of good emergence and stands, these treatments gave higher NDVI values and grain yield over T5 and T6 treatments in saline soil.
PENGOBATAN SANGKAL PUTUNG ADALAH PENGOBATAN TRADISIONAL YANG MASIH DIPERCAYA DAN DILAKUKAN DI PULAU JAWA
Authors: Hidayat Agit Dwi , Arlin Adam
Published: December 2024

Pengobatan Sangkal Putung adalah jenis pengobatan tradisional yang masih dipercaya dan dilakukan di Indonesia, terutama di Pulau Jawa. Praktik ini fokus pada penyembuhan cedera tulang seperti patah tulang dan keseleo, melalui teknik manipulasi manual yang dilakukan oleh dukun atau tabib lokal. Sangkal Putung masih sangat penting dalam sistem kesehatan masyarakat, terutama di daerah pedesaan yang memiliki akses terbatas ke layanan medis modern. Artikel ini akan membahas lebih dalam mengenai praktik pengobatan Sangkal Putung di Indonesia, sejarah dan asal usul dan perkembangan Sangal Putung, prevalensi pasien yang memilih Sangkal Putung, metode pengobatan, faktor-faktor yang mempengaruhi keberlanjutan dan popularitasnya di tengah masyarakat modern, sudut pandang dari antropologi dan sosiologi kesehatan, Perbandingan antara pengobatan Sangkal Putung dan ortopedi modern. Selain itu, akan dieksplorasi juga bagaimana pengobatan ini dapat diintegrasikan dalam sistem kesehatan nasional untuk memberikan layanan yang lebih holistik dan sesuai dengan kebutuhan masyarakat, dan akan dibahas juga tantangan yang dihadapi dalam upaya mengintegrasikan pengobatan Sangkal Putung dengan sistem kesehatan modern. Berdasarkan literatur yang ada, pengobatan Sangkal Putung menunjukkan relevansinya dalam memenuhi kebutuhan masyarakat lokal, meskipun masih diperlukan kajian lebih lanjut untuk memastikan keamanan dan efektivitasnya dalam konteks kesehatan modern. Artikel ini berupa literature review diskriptif kualitatif yang sistematis untuk mengevaluasi dan menganalisis studi-studi yang relevan dengan pengobatan Sangkal Putung, dibuat dengan mengumpulkan, menganalisis, dan membandingkan artikel dari jurnal penilitian terdahulu dari Google. Dalam konteks pengobatan Sangkal Putung, literatur review bertujuan untuk mengidentifikasi, menilai, dan mensintesis pengetahuan yang ada tentang praktik ini dari berbagai perspektif, termasuk sejarah, budaya, sosiologi, antropologi, serta aspek medis.
Knowledge levels of primary healthcare workers in Burdur province about viral zoonosis diseases
Authors: Kant Sevinç , Kale Mehmet , Emek Mestan , Orta Yakup Sinan
Published: December 2024

Aim: Most infectious diseases are zoonotic, transmitted through direct contact or vectors from domestic or wild animals. The knowledge level of the community and health workers is crucial for effectively managing zoonotic diseases.
Materials and Methods: In this planned cross-sectional study, reseaechers utilized a data collection from assess the knowledge of healthcare worker in primary healthcare institutions regarding Crimean-Congo Hemorrhagic Fever (CCHF), Hantavirus infection, West Nile Virus (WNV) infection, and Rabies. Considering that in-service training on zoonotic diseases is conducted annually, a knowledge level of 70 points or above was deemed sufficient.
Results: The study achieved a 61.7% participation rate, with 56.3% of healthcare workers being women 59.2% identified as family doctors (FD), and 40.8%as family health workers (FHW). About 46.9% of participants had undergone in-service training around two years ago, but this did not correlate with a significant impact on knowledge levels. Adequate knowledge was found in 35% of healthcare professionals. Notably, deficiencies in knowledge were observed in the clinic of CCHF infection (86%), diagnosis of rabies infection (76%), and transmission of Hantavirus infection (62%). zoonotic diseases knowledge score in FDs compared to FHWs (p
Levende kulturarv. Autentisitet og samskaping av kulturarv i den norske metalscenen
Authors: Isaksen Solveig
Published: December 2024

This article explores the contested concept of authenticity within cultural heritage studies, focusing on the Norwegian extreme metal scene's use and portrayal of Norse heritage. Through a case study of the Midgardsblot festival and interviews with key figures in the scene, it engages with debates on the relevance and understanding of authenticity, framed by the concept of an "Authorized Heritage Discourse" as defined by Laurajane Smith. 
The study reveals that the metal scene, often dismissed as entertainment, is a significant cultural heritage actor. Musicians and events like Midgardsblot emphasize academic research and serious engagement with their subjects, thus paralleling the approach of academic researchers. This challenges the notion that only academics can credibly participate in these debates. The metal scene's broad reach and emphasis on relevance demonstrate that engaging the public may be as important as traditional authenticity. By fostering individual connections through selective and engaging presentations, the metal scene offers valuable insights and helps keep cultural heritage vibrant through a form of heritage co-creation. Consequently, it should be recognized as a crucial contributor to the discourse on authenticity.
O PERFIL PROFISSIONAL COMPETENTE DEMANDADO NO MUNDO DO TRABALHO: DESAFIOS E PERSPECTIVAS NO CONTEXTO ORGANIZACIONAL
Authors: Farinha Corina Alves
Published: December 2024

O artigo aborda o conceito de competência e sua aplicação nas organizações. O objetivo é estabelecer relações entre o entendimento e a aplicação do conceito de competência no âmbito teórico e a prática organizacional, considerando as diferentes interpretações do tema. A metodologia inclui revisão teórica sobre o tema, com base em autores de referência como Zarifian, Fleury & Fleury, e Le Boterf, contendo análises históricas e contemporâneas notadamente no processo de recrutamento e seleção de trabalhadores. A pesquisa evidencia as dificuldades e os desafios representados pelo modelo de competência, no tocante a uma metodologia capaz de analisar a mobilização de saberes do trabalhador descolada de um rol de tarefas específicas centradas no cargo. As perspectivas referem-se a proposição da competência a uma abordagem que inclua a avaliação dos saberes acadêmicos, experiências profissionais e atitudes individuais no espaço organizacional. Logo, o trabalhador avaliado como competente em uma empresa poderá não o ser sob a avaliação de outra, uma vez que a competência é situacional.
DOES CEO POWERS MODERATE THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND FINANCIAL DISTRESS? A COMPARATIVE STUDY
Authors: Naeem Muhammad , Ali Shoukat , Durrani Ahmad Shah , Siraj Muzzammil
Published: December 2024

The purpose of this study is to investigate the impact of intellectual capital (IC) on financial distress (FD)
as well as the moderating role of CEO Power (CEO_P) in Pakistan and India's comparative study. A
quantitative approach is used in the study and secondary data is collected from financial reports of 110
firms registered at the Pakistan Stock Exchange (PSX) and also 110 firms at the Bombay Stock Exchange
(BSX) from the study period 2016 to 2023. Panel data techniques are used for analysis. Both countries
with stronger IC are less likely to face FD and CEO_P partially moderate this relationship IC_FD.
Findings support this argument. Resource-based view (RBV) theory and managerial discretion theory
(MDT) are used in this study. This study uses the modified value-added intellectual coefficient (MVAIC)
method, which incorporates relational capital (RC) in measuring IC. This study investigates two
economies with varying socioeconomic development and stresses the importance of IC in both countries
in reducing the risk of FD. It also evaluates whether powerful CEOs use business resources for their
benefit or not. This study has some implications for stakeholders, policymakers, and managers of
business. These findings suggest that managers should prioritize IC to reduce the risk of default and
accounting bodies should formulate strategies to reduce the powers of CEOs to protect the rights of
stakeholders
DRIVERS OF GREEN BANKING ADOPTION: INSIGHTS FROM COMMERCIAL BANKS IN PAKISTAN
Authors: Khalid Zunera , Yasser Farah , Nosheen Safia
Published: December 2024

The present study seeks to explore the factors influencing the adoption of green banking practices in
commercial banks across Pakistan. It also evaluates the potential relationship between these identified
factors (economic factors, stakeholders’ pressure and loan demand) and implementation of green banking
practices. Current study is quantitative research based on structure equation model techniques to attain the
objectives. Data is collected from banks’ employees through questionnaire. Before the structure equation
model (SEM), initial necessary testing, including convergent validity and confirmatory factor analysis,
was also performed. The findings of the SEM model suggest that economic factors, stakeholder pressure
and loan demand have significant and positive influences on the adoption of green banking practices in
commercial banks. The study is helpful for policymakers, environmentalists, government and regulatory
authorities to get insight into the picture before developing and implementing green banking initiatives.
Strategic planning and its implications for some supply chain activities an exploratory study of the opinions of a sample of administrative leaders in the oil sector in Nineveh Governorate
Authors: Al-Akidi Kifah Abdul Karim Issa , Niebal Younis Mohammed
Published: December 2024

The study aimed to test the reflection of strategic planning in the supply chain represented by primary resources and transportation in some oil companies in Nineveh Governorate, as it expressed strategic planning (an independent variable) and the supply chain (a dependent variable) represented by its dimensions (raw materials, transportation), in an attempt to address Research problem: Do the supply chains in the surveyed organizations depend on what strategic planning reflects on them?
To achieve this goal, hypotheses were formulated for the study that reflects the correlation between the variables of the study, and the impact of strategic planning on the supply chain. To test these hypotheses, the descriptive analytical approach was adopted. The questionnaire was used as a main tool in collecting data from the field under study (oil companies in Nineveh Governorate), as it was distributed to a sample of From (108) respondents from administrative and production leaders, and adopted the statistical software (spss-v26) in analyzing the data and reached several results, the most important of which are: the existence of a correlation between strategic planning, the supply chain represented by primary resources and transportation, and the existence of an impact of strategic planning in the supply chain represented by primary resources And the transfer, and in a way that led to the submission of recommendations and proposals that relied on officials and administrative leaders in the companies surveyed to set clear goals and disclose the main and subsidiary goals for them in a way that avoids misinterpretation of them in order to achieve them quickly and efficiently
Review article : Thelaziosis and Filariasis in Iraq
Authors: Ghanim Dakhil Huda
Published: December 2024

Thelaziosis and Filariasis are zoonotic diseases were caused by nematodes of genus Thelazia, and Felaria respectively which occur in many countries of the world , and transmitted to human by insects . The current review aimed to investigate the most important previous studies about Thelaziosis and Filariasis in Iraq. A total of 5 Thelazia and 24 for Filariasis abstractsandfull-textarticles ofreferencesforseveralwebsitescollectedaboutinfectionsrates.Tableswerecreatedthatincludedgeneralinformationofspeciestheparasitesunder the study in Iraq. It was concluded that there is a scarcity of research on these diseases , especially modern research. Only three species of the Thelazia were T.bosc, T. lacrymalis and T.gulosa and five species of filariasis were Dirofilaria immitis, D.repens, Setraria equine, Onchocerca gutturosa, O.linealis in addition to microfilaria in different location of the body
Correlation between TI-RADS classification, fine needle aspiration biopsy and paraffin biopsy in the diagnosis of thyroid nodular disease
Authors: Jimenez Fajardo Danyar Liset , Rojas Ampudia Luis Alberto , Oriolo Estrada Marta Amada , Piñero Prieto Rolando , Cayarga Piñero Laura
Published: December 2024

Introduction: nodular thyroid disease requires invasive and non-invasive means of diagnosis, the former being the gold standard. Objective: to determine the existence of correlation between the results of the TI-RADS and Bethesda classifications and paraffin biopsy in patients with nodular thyroid disease treated at the Hospital General Docente ‘Abel Santamaría Cuadrado’ between 2019 and 2022.
Methodological design: an observational, analytical and cross-sectional study was conducted. The universe consisted of 202 patients according to inclusion criteria. To test the effectiveness of the procedures, sensitivity and specificity were evaluated. To determine the agreement between variables, Cohen's kappa was studied.
Results: 63 patients were studied, with a mean age of 50.11 ± 15.71 years and predominantly female (82.5 %). Benign nodular disease was identified by biopsy in 73 % of patients. Inter-instrument agreement was Kappa=0.733 (good agreement) between TI-RADS and biopsy, Kappa=0.374 (poor agreement) between Bethesda and biopsy and Kappa=0.445 (moderate agreement) between TI-RADS and Bethesda. The sensitivity of TI-RADS was 88.2 % and specificity 89.1 % and of Bethesda sensitivity 94.1 % and specificity 55.6 %. Conclusions: There was good agreement between TI-RADS and paraffin biopsy, poor agreement between fine needle aspiration biopsy and paraffin biopsy and moderate agreement between TI-RADS classification and fine needle aspiration biopsy
Drug Targeting Consider a Lead for Drug Discovery for Example Drug Antagonists
Authors: Ayyad Rezk R. , Mansour Ahmed M. , Nejm Ahmed M. , Hassan Yasser Abdel Allem , Ayyad Ahmed R.
Published: December 2024

The adrenergic compounds are chemical structures related to Adrenaline and Noradrenaline e.g., isoprenaline and terbutaline, when want to change in the chemical structure of adrenergic will lead us to an adrenergic blocking agents e.g., Alpha blockers and Beta blockers (prazosin, terazosin, propranolol and atenolol). Also, cholinergic agents especially direct cholinergics are chemical structures related to Acetylcholine which when manipulate of the Ach. We obtain anti-cholinergic agents like neostigmine, physostigmine, pilocarpine… etc. All the blockers are examples of drug discovery depends on Drug targeting (Alpha receptor, Beta receptor, Muscarinic receptor, Nicotinic receptor).
AI-Based Hotel Customer Churn Prediction Model
Authors: Cheng Jiajun
Published: December 2024

This study delves into the application of artificial intelligence technology in predicting hotel customer churn, aiming to reduce churn rates and enhance customer satisfaction through predictive analytics. By employing a comprehensive array of statistical and machine learning models, including logistic regression, random forests, neural networks, and support vector machines, we analyzed key data features such as customer behavior, transaction history, and service interactions. The findings indicate that artificial intelligence technology can effectively predict customer churn, providing a basis for the hotel industry to implement personalized marketing and customer loyalty enhancement programs. Furthermore, this study assessed the effectiveness of intervention strategies and optimized them through A/B testing and customer feedback loops. Ultimately, we propose long-term customer relationship management strategies to continuously enhance customer value. The research emphasizes the importance of utilizing data effectively while protecting customer privacy and points to future research directions, including algorithm innovation, improving model interpretability, and addressing data privacy and security challenges.
Research on the Application of Intelligent Anti-Interference Technology in Audio Surveillance Systems
Authors: Wu Wuxiang
Published: December 2024

With the development of smart cities and Internet of Things (IoT) technology, audio surveillance systems have become an essential component of public safety and personal protection. However, audio interference issues caused by environmental noise, electromagnetic interference, and human factors severely affect the performance and reliability of surveillance systems. This paper aims to explore the application of intelligent anti-interference technology in improving the accuracy and stability of audio surveillance systems. By deeply analyzing the types of interference faced by audio surveillance systems, this study proposes a series of intelligent algorithm-based anti-interference strategies and corresponding design optimizations at the hardware level. Experimental results show that the proposed intelligent anti-interference technology can significantly improve the robustness of audio surveillance systems in complex environments. The paper also discusses the challenges faced by intelligent anti-interference technology and future development directions, providing a theoretical and practical foundation for further research and application of audio surveillance systems.
Artificial Intelligence-Assisted Product Design: From Concept to Prototype
Authors: Feng Yingchao
Published: December 2024

This paper employs a combination of qualitative and quantitative research methods to delve into the application of Artificial Intelligence (AI) in the field of product design and its impact on the design process. Through case studies, this paper analyzes the practical application of AI technology in smart home devices, aerodynamic optimization of electric vehicles, and personalized design of medical devices, revealing how AI-assisted design enhances design efficiency, innovation capabilities, and user experience. The research results indicate that AI technology significantly improves the efficiency of the design process, shortens product development cycles, and strengthens the market competitiveness of products. At the same time, this paper also discusses the challenges faced by AI-assisted design, including technology integration, data privacy, ethical issues, and design homogenization. Finally, this paper proposes future research directions, including the collaboration between AI and human designers, the application of AI in complex system design, and the role of AI in design education, providing valuable insights and guidance for researchers and practitioners in the field of design.
Altitude-Dependent Variation in Chemical Composition of Essential Oil of Origanum acutidens (Hand-Mazz.) Ietswaart
Authors: Çoban Furkan , Özer Hakan , Cakmakcı Ramazan
Published: December 2024

Altitude significantly influences the yield and composition of essential oils in medicinal plants, with Origanum acutidens (Hand-Mazz.) Ietswaart, an endemic species in Eastern Anatolia, Türkiye, showing noticeable variations. Known for its traditional medicinal uses and aromatic qualities, this species was studied at three different altitudes (1150, 1650, and 2150 m) in the Eastern Black Sea Region. The results showed that essential oil yield increased with altitude, with yields at 0.75%, 0.86%, and 1.03% at each altitude, respectively. Key components of the oil, carvacrol and p-cymene, also varied with altitude. Carvacrol content increased significantly from 38.30% to 58.76% as altitude increased, while p-cymene content decreased from 35.47% to 17.12%. These results suggest that higher altitudes, which provide conditions like lower temperature, reduced air pressure, and higher UV exposure, stimulate secondary metabolite production in O. acutidens. It is recommended that further research be conducted to explore this plant’s chemical diversity across varied topography and climate conditions.
Pelatihan OLSERA Untuk Memperkuat Pengendalian Internal pada Siklus Pendapatan di BjongNgopi
Authors: Wardhani Aurelia Melinda Nisita , Putri Ivana Lisa , Yulianto Galih Samodra Adi , Efendi Christian Wijaya , Takesan Florentia Fani
Published: December 2024

Pengabdian ini bertujuan untuk mengevaluasi dan meningkatkan pengendalian akses transaksi kasir di BjongNgopi yang mengalami tantangan. Fungsi kasir dalam café ini mampu diakses oleh semua pegawai, sehingga berdampak terhadap ketepatan pencatatan keuangan di Cafe. Kegiatan ini dilakukan dengan pengamatan secara langsung dan wawancara.. Solusi yang diajukan adalah mengganti sistem pencatatan transaksi dari UNIQ ke OLSERA. Aplikasi ini merupakan layanan point of sale. Aplikasi ini bisa di akses melalui berbagai macam perangkat yaitu berbasis Android atau IOS serta menyediakan layanan pembuatan toko online. Implementasi OLSERA diharapkan dapat meningkatkan pengawasan dan keamanan transaksi kasir. Hasil kegiatan ini menunjukan bahwa penggunaan OLSERA memberikan manfaat signifikan dalam meningkatkan pengendalian akses kasir. Fitur integrasi sistem, akses langsung oleh supervisor dan penyimpanan transaksi dalam cloud OLSERA membantu mengurangi risiko ketidakakuratan pencatatan keuangan. Selain itu, fleksibilitas paket layanan yang ditawarkan OLSERA memberikan opsi yang sesuai dengan kebutuhan BjongNgopi.
Pendampingan Pembuatan Buyer Persona Produk Roasted Coffee Beans UMKM Wirokopi Di Desa Wirogomo, Banyubiru
Authors: Liliyan Aditya , Saputra Defika Wahyu
Published: December 2024

Perkembangan dunia bisnis dalam industri kopi smakin ketat, pelaku usaha perlu mengetahui secara spesifik target market atau buyer personanya. Dengan mengetahui target market secara spesifik harapannya pelau usaha dapat menerapkan strategi pemasran yang tepat, efektff dan efisien. Pengabdian ini dilakukan kepada UMKM Wirokopi yang berlokasi di Desa Wirogomo, Banyubiru. Kegiatan pengabdian dilakungan dengan pendampingan dalam pembuatan buyer persona untuk produk roasted coffee beans produksi dari UMKM Wirokopi. Metode yang dilakukan adalah observasi, diskusi, dan pendampingan. Temuan dilapangan belum ditentukannya secara spesifik buyer persona dari produk roasted coffee beans dari UMKM Wirokopi.
Edukasi Manajemen Pengelolaan Keuangan UMKM KMS (Kridatama Mandiri Sejahtera) Farm Sukoharjo Jawa Tengah
Authors: Anggraini Yety , Wismawati Wahyu
Published: December 2024

Kegiatan pengabdian masyarakat yang dilakukan dosen program studi akuntansi di Kabupaten Sukoharjo bertujuan untuk membantu meningkatkan manajemen pengelolaan keuangan di UMKM KMS Farm, sebuah usaha peternakan kambing yang masih dalam tahap awal perkembangan. Program ini dimulai dengan identifikasi permasalahan keuangan melalui observasi dan wawancara dengan pemilik usaha, Bapak Wawan. Setelah itu, dilakukan edukasi dasar akuntansi dan pelatihan akuntansi sederhana, yang mencakup pentingnya memisahkan keuangan pribadi dan usaha, serta cara membuat laporan keuangan yang lebih terstruktur dan mudah dipahami. Selain itu, pendampingan dalam penyusunan anggaran dan manajemen utang serta modal turut dilakukan untuk memberikan pemahaman yang lebih baik dalam mengelola dana usaha. Penggunaan aplikasi digital untuk pencatatan keuangan juga diperkenalkan guna mempermudah proses keuangan secara lebih efisien. Edukasi ini juga melibatkan pengembangan strategi peningkatan pendapatan, seperti diversifikasi produk dan optimalisasi pemasaran, serta pengenalan akses pendanaan yang dapat mendukung kelangsungan usaha KMS Farm. Program ini dievaluasi untuk mengukur sejauh mana pemahaman dan praktik pengelolaan keuangan peserta berubah setelah pelatihan. Hasil dari kegiatan pengabdian ini menunjukkan adanya peningkatan signifikan dalam kemampuan pengelolaan keuangan yang lebih terstruktur, yang diharapkan dapat memperkuat posisi KMS Farm dan UMKM lainnya di Sukoharjo dalam menghadapi tantangan ekonomi. Program ini juga bertujuan menjadi model pemberdayaan ekonomi lokal yang berkelanjutan.
Characteristics of University Budgeting Systems and Perceived Uncertainty Enviromental
Authors: Pasoloran Oktavianus , Matasik Ade Lisa
Published: December 2024

This study aims to find empirical evidence of the direct influence of each budgeting characteristic, namely participation, clarity of targets, difficulty of targets, and budget feedback on managerial performance. In addition, this study wants to test the suitability of the perceived environmental uncertainty factor with the characteristics of budgeting targets. The respondents of this study were all structural officials within UKI Toraja totaling 110 people. This study uses two models to test each hypothesis developed in this study, namely regression analysis (stepwise), which is used to test hypotheses 1 to 4 and multiple regression methods with residual forms (residual approach) to test hypotheses 5 to 8. significant. The results showed that there was no significant influence of budget preparation participation and clarity of budget targets on managerial performance. However, this study shows that the lack of fit between characteristics and environmental uncertainty has an insignificant relationship. In other words, there is no expected inconsistency related to poor managerial performance. The ambiguity of these results may be caused by factors that have not been considered and controlled in relation to the use of residual analysis.
Desarrollo y cambio técnico visto desde el estructuralismo latinoamericano.
Authors: Di Filippo Armando
Published: December 2024

Este artículo revisa y evalúa la vigencia del estructuralismo latinoamericano en el contexto del desarrollo económico contemporáneo. A través de un enfoque multidimensional que incluye la filosofía de la historia, la teoría económica, la economía política del desarrollo y la estrategia de desarrollo, se analiza cómo las ideas estructuralistas pueden ser aplicadas a los desafíos actuales de América Latina. El estudio examina tanto las contribuciones históricas como las limitaciones del estructuralismo, proponiendo una revalorización crítica y adaptativa de sus principios fundamentales. Además, se discuten las implicaciones de las tecnologías emergentes y la globalización para las dinámicas centro-periferia, proporcionando un ejercicio intelectual que integra factores políticos, económicos y culturales. El artículo concluye con recomendaciones para futuras investigaciones y políticas de desarrollo basadas en una perspectiva estructuralista modernizada.
A relação entre democracia e desenvolvimento no pensamento e na ação de Celso Furtado
Authors: Vieira Wilson
Published: December 2024

O objetivo do artigo é analisar as reflexões de Celso Furtado sobre a relação entre democracia e desenvolvimento, observando sua defesa do planejamento democrático para superar o subdesenvolvimento através da industrialização na década de 1960, o início da presença da questão democrática nesse período em sua ação (na Superintendência do Desenvolvimento do Nordeste – SUDENE, no Brasil) e em sua reflexão (nos livros publicados) e a radicalização da defesa da democracia a partir da década de 1970, numa perspectiva teórica cada vez mais interdisciplinar. Utilizaremos como metodologia de análise as reflexões de John Pocock, de Karl Mannheim e de Karl Marx para podermos compreender o contexto econômico, social e político em que tais reflexões e ações se desenvolvem, além do debate sobre o tema da relação entre democracia e desenvolvimento em que Furtado está inserido nesse período, como podemos observar nas reflexões de Raúl Prebisch e da Teoria da Dependência.
Lélia Gonzalez: aportes de gênero, raça e classe pensando a “Amefricaladinidade” do desenvolvimento no Brasil
Authors: Curty Carla , Malta Maria
Published: December 2024

Lélia Gonzalez (1935-1994) é uma pensadora da formação econômico-social brasileira. Constrói sua obra exercendo o papel de intelectual orgânica dos movimentos da classe trabalhadora, do movimento negro e do feminismo negro. Foi exatamente pela característica de ser uma intelectual orgânica que Gonzalez foi capaz de introduzir em seu pensamento a centralidade das questões de gênero, raça e classe, de maneira articulada, possibilitando abordar a questão dos limites e possibilidades do desenvolvimento brasileiro em uma perspectiva latino-americana integrada. A análise da autora nos permite ter uma visão de que as inúmeras facetas do desenvolvimento são intrinsecamente imbricadas com os processos de formação econômico e sociais, arrastando a história para dentro da compreensão de estruturas de manutenção de violências e privilégios que caracterizam o desenvolvimento em economias dependentes. É seguindo esta visada que se defende a importância da contribuição de Lélia Gonzalez para se pensar o desenvolvimento e suas questões.
La planificación del desarrollo durante el gobierno de Alfonsín
Authors: Forcinito Karina , Rossi Ignacio Andrés
Published: December 2024

La política económica durante el gobierno de Raúl Alfonsín (1983-1989) privilegió el alcance de equilibrios macroeconómicos básicos en un contexto de deterioro de la situación fiscal, creciente peso de la deuda externa, elevada inflación y un desfavorable contexto internacional. Sin embargo, en este artículo se jerarquiza la existencia y el contenido del denominado Plan Nacional de Desarrollo (PND) 1987-1991 formu­lado por Bernardo Grinspun en 1986 desde la Secretaría de Planificación (SEP) a su cargo entre 1985-1989. El objetivo es analizar los propósitos y el tipo de planificación propuesta, el diagnóstico nacional e internacional del plan y la definición de los ejes principales que vertebrarían la estrategia económica. El abordaje se realiza sobre la base del análisis del plan bajo una contextualización histórica y el despliegue de relaciones con otras fuentes secundarias relevantes.  Según se sostiene, dicho Plan constituye un programa que cristalizó las aspira­ciones desarrollistas democráticas de un sector de la Unión Cívica Radical, en un conjunto amplio de proyec­ciones y reformas luego de la desinflación producida por el Plan Austral de 1985.
¿Cuál fue la relación entre el Covid-19 y el rendimiento académico universitario argentino?
Authors: Grandes Martín , Wolinsky Matías
Published: December 2024

Los estudiantes universitarios constituyen la fuente principal de la formación de capital humano de un país, y la pandemia del Covid-19 tuvo efectos aún poco conocidos en ellos en Argentina. En este trabajo se analizaron los efectos del Covid-19 y Covid-19 prolongado en el rendimiento académico de los estudiantes de la Universidad de Buenos Aires, Argentina, tomando el caso de la Facultad de Ciencias Económicas, ya que es la más poblada del país y representativa de la configuración socioeconómica del país. En sintonía con la literatura médica, se consideró al Covid prolongado como la persistencia de los síntomas asociados al Covid, luego de cuatro semanas de detectado el contagio. A partir de una muestra estratificada extraída en dicha facultad en junio de 2022 para 604 registros efectivos, de los cuales la mitad tuvieron al menos un episodio de Covid y entre ellos un tercio síntomas prolongados, se corrieron 13 regresiones logísticas para explicar la relación entre la enfermedad y el rendimiento académico relativo (variable explicada) de los alumnos desde el inicio de la pandemia. Ello controlando por variables socioeconómicas, demográficas, tecnológicas dada la virtualidad de la enseñanza, el ausentismo a clase, la existencia de enfermedades preexistentes y los tipos de síntomas. Mientras que el Covid Largo resultó tener un efecto negativo y significativo en el rendimiento académico en aquellos individuos que tuvieron Covid, el Covid en sus distintas variantes en la muestra general resultó con el signo contrario al esperado. La vulnerabilidad socioeconómica y el ausentismo a clase impactaron en general negativa y muy significativamente sobre el rendimiento académico, pudiendo estar correlacionadas con el Covid no prolongado.
Evaluación económica de las pérdida por granizo en los oasis de la la provincia de Mendoza e identificación de eventos extremos
Authors: Van den Bosch María Eugenia
Published: December 2024

Hailstorms are one of the main threats to the sustainability of agricultural systems in Mendoza, which generate a disturbance factor for production forecasts; although they constitute events of random nature, the spatial distribution and the levels of intensity (and damage) acquire differential aspects depending on the allocation. The goal of the present work was to evaluate the economic losses in crops and determine the frequency and magnitude of extreme phenomena, resorting as primary source of data the records of complaints of these disasters. The economic losses attributable to the impact of "mangas de piedra" were calculated from this information of observational nature, and the phenomena in each campaign were then classified as extreme and very extreme, due to their relative level of losses. This work allowed qualifying the different departments according to their risk and the occurrence of extreme events, as well as the behavior of each campaign from 1993 to 2019, which will contribute to the generation of trend models of these phenomena. These models will be useful for the formulation of management strategies of climate risk and territorial planning.
Generación de energía sustentable en la ganadería: Financiamiento verde aplicado a la construcción de una planta de biogás en la región pampeana
Authors: Tavernini Sebastián , Alarco Rodriguez Rodrigo
Published: December 2024

Over the years, bovine livestock activity has demonstrated a significant impact on the levels of environmental pollution and GHG emissions, the main consequence being the production of methane gas (CH4).
It is observed that in the local market, there are green bonds that can be issued by listed companies, improving their commitment to the environment, supporting and reaffirming ESG criteria and at the same time, perhaps even more importantly, obtaining funds to finance their activities. On the other hand, there is little diversification in the sectors where these bonds are issued, being mainly protagonists in energy and transportation.
The project consists of generating sustainable energy, constructing a biogas plant, using biodigesters, and giving appropriate use to animal waste.
The possibility of issuing green bonds to finance the development of the project is presented as new. On the other hand, the subsequent generation of income through different genuine and sustainable sources (sale of certified carbon credits, supply of electrical energy from sustainable sources, sale of biofertilizers).
The methodology will be predominantly qualitative and descriptive through documentary analysis and bibliographic material. The project will be aimed at companies that carry out lucrative activities in the Pampas region, with the possibility of expanding and applying to other countries in the Latin American region.
Divulgación de información sobre factores ambientales, sociales y de gobernanza -ASG- en emisoras de bonos verdes, sociales y sustentables
Authors: Briozzo Anahí
Published: December 2024

The aim of this paper is to analyze the presentation of information in the corporate governance code (CGC) of companies issuing social, green, and sustainable bonds (SGS) in Argentina, with a focus on the disclosure of environmental, social, and governance factors (ESG). The methodological approach consists of qualitative research, using document analysis as the data collection technique. The population is defined as the issuers of SGS bonds in the alternative energy sector, identifying three firms for analysis. The CGC addresses ESG factors transversally in the strategic plan and the risk assessment and management policy, which are the responsibility of the board of directors. Governance factors are the most developed in the CGC, addressing issues related to the board of directors, control environment, and relationship with shareholders. In contrast, social factors are presented in relation to ethics, conduct and integrity, stakeholder relations, and gender diversity and equality. Environmental factors show limited development. There is a dissociation of content on ESG factors in the CGC in relation to other published reports.