bluuebunny/crossref_metadata_2025 huggingface dataset:
SYNCHRONOUS AC CHOPPER FOR UNIVERSAL MOTOR SPEED CONTROL USING FUZZY LOGIC
Authors: Setiawan Andi , Widjonarko Widjonarko , Kumaratungga Candrika
Published: November 2022

The use of Universal type motors is very commonly used, both in daily life and in research activities. The universal motor can be used as prime mover generator PMSG (Permanent Magnet Synchronous Generator), which in its application there are obstacles, namely the difficulty of stabilizing the speed due to the influence of changes in the load connected to the PMSG, this affects the output voltage generated by the system. In this case, a speed stabilizer system is needed to stabilize the output voltage generated based on the load given to the system. AC Chopper is one of the circuits that can be applied in a speed control system that functions as an AC-AC voltage regulator which is the input of the Universal motor. Synchronous AC Chopper is one type of AC Chopper circuit which according to previous research has better performance in terms of efficiency than Basic AC Chopper. As for this control system, Fuzzy Mamdani logic is flexible and has a tolerance on existing data with control results having a settling time of ±15 seconds and an average efficiency of 84.99%.
The Effect of Penetration Floating Photovoltaic On – Grid in Diponegoro Education Reservoir against Power Quality Distribution Network
Authors: Karnoto Karnoto , Hermawan Hermawan , Larasati Pangestuningtyas Diah , Abidin Ali Zaenal
Published: November 2022

Diponegoro University is one of the universities that support the research, development, and utilization of renewable energy in Indonesia. The Diponegoro educational reservoir is one of the facilities at Diponegoro University that can be developed as a floating photovoltaic. The potential of the Diponegoro educational reservoir as a floating photovoltaic on-grid is 1.846 kWp. Penetration of floating photovoltaic in the power grid can affect the power quality of the system. This paper discusses the effect of floating photovoltaic penetration in the education reservoir in Diponegoro on the 20 kV distribution network using ETAP software. In this study, the penetration of floating photovoltaic capacity connect to the distribution network is 0%, 10%, 20%, 30%, and 40%. Penetration of floating photovoltaic can cause a decrease in power factor and losses in the distribution system. The maximum penetration of floating photovoltaic in the education reservoir in Diponegoro in the 20 kV distribution system is 30% with the injected capacity of floating photovoltaic is 1.121,3 kWp and the power factor in of the network is 0,867. Penetration over 30% can cause the system power factor to be less than the allowable power factor standard.
Transformer Charger Design based on 12V CT Equipped Overcharge Protection
Authors: Tria Valentina Haninda , Afandi Arif Nur
Published: November 2022

The need for electrical energy continues to increase and more and more equipment requires electrical energy as its main supply. The fulfillment of electrical energy can be generated by the battery. In the battery, there is a process of discharging and charging. The duration of discharging and charging the battery is affected by the capacity of the battery. Therefore, a charging device is needed for the battery charging process. The 12 V charger uses a CT transformer as a voltage reducer, then rectifies it using a diode. In the charging process, overcharge protection is provided that utilizes TL431 as a comparator that will detect when the battery is full so that no overcharge can cause overheating and damage to the battery. The test results obtained that the longer the charging time the battery voltage increases with a maximum current of 13.5 V. The current will automatically cut off due to the overcharge protection system. Based on the test, it was found that the efficiency of the tool was 61.0835%.
The Effect of Penetration Floating Photovoltaic On – Grid in Diponegoro Education Reservoir against Power Quality Distribution Network
Authors: Karnoto Karnoto , Hermawan Hermawan , Larasati Pangestuningtyas Diah , Abidin Ali Zaenal
Published: November 2022

Diponegoro University is one of the universities that support the research, development, and utilization of renewable energy in Indonesia. The Diponegoro educational reservoir is one of the facilities at Diponegoro University that can be developed as a floating photovoltaic. The potential of the Diponegoro educational reservoir as a floating photovoltaic on-grid is 1.846 kWp. Penetration of floating photovoltaic in the power grid can affect the power quality of the system. This paper discusses the effect of floating photovoltaic penetration in the education reservoir in Diponegoro on the 20 kV distribution network using ETAP software. In this study, the penetration of floating photovoltaic capacity connect to the distribution network is 0%, 10%, 20%, 30%, and 40%. Penetration of floating photovoltaic can cause a decrease in power factor and losses in the distribution system. The maximum penetration of floating photovoltaic in the education reservoir in Diponegoro in the 20 kV distribution system is 30% with the injected capacity of floating photovoltaic is 1.121,3 kWp and the power factor in of the network is 0,867. Penetration over 30% can cause the system power factor to be less than the allowable power factor standard
Analysis of the Effect of Changes in RLC Load on Transient Stability of Electric Power Systems
Authors: Saputra Puguh Agung , Sujito Sujito
Published: November 2022

Today, in an effort to fulfill human electricity needs, a power system is needed to transmit electrical energy from generators to consumers. The occurrence of disturbances in the network can result in changes in system response for a certain time. Therefore, transient stability analysis is needed to determine the response that occurs in the network. Transient Stability is the ability of a power system to maintain synchronization after experiencing a sudden major disturbance. In this study, the researcher wanted to analyze the effect of the type of RLC load on the transient stability of a power system. Power flow and transient response of the grid network is expressed using ETAP software. The result, at the beginning generator is operated at stable condition, when the new load is connected to power system, generator output is changed depend the load types and there is oscillation in the generator output.
Stability Simulation of 150 kV Malang Power Grid
Authors: NA Arif , Fujita Goro
Published: November 2022

This research describes the oscillation control based on a power system that takes the place of the traditional automatic voltage regulators for excitation control in addition to a multimachine power system. The design is built on equilibrium and a potent adaptive critic technique called decreasing time oscillation for each generator. The generators' local measurements serve as the sole basis for the feedback variables. For enhancing the dynamic performance and stability of the power grid under significant shocks that affected oscillation power stations, simulations on multi-machine power systems were shown to be effective.
Buck Converter Output Voltage Control System Using Proportional Integral Differential Method on Solar Cell Battery Charging
Authors: Lestari Dyah , Handayani Anik Nur , Dwijayanti Nurike Mey
Published: November 2022

Although fossil fuels are still readily available, their use is becoming less and less common. Solar energy produced by panels on the roof can be used as a source of power. Semiconductor-based solar panel technology can absorb photons from sunshine and transform them into ecologically beneficial electrical energy. Of course, a control device that regulates the electrical energy charging system is required when using solar cells as a power source to charge a battery. This device is typically referred to as a charge controller. The DC-DC converter of the buck type with a Ziegler Nichols-based Proportional Integral Differential (PID) control approach utilizing Arduino Uno is the control system utilized in this solar cell battery charging. The buck converter reduces and stabilizes the solar panel's output voltage following the requirements for charging the accumulator. For charging batteries, a set point voltage of 13.8 V is employed. By testing the converter with both static and dynamic loads, the research that has been done can produce results. The 35 Watt lamp static load test results with a fixed voltage source show that the set point voltage is 13 V and that it takes 28 s to attain a steady condition. When applied to dynamic loading using a battery charge of 12 V/7.5 Ah with a 20 WP solar panel source during hot, partly cloudy weather, the charging efficiency is 68 percent. A steady state of about 28 s may be claimed to be a satisfactory control system response.
INCREASING THE DNA MELTING METHOD VALIDITY BY RE-ANALYSIS IMPLEMENTATION
Authors:   Institute for Analytical Instrumentation of RAS,  Saint Petersburg, Russia, Belov D. A. , Belov Yu. V. , Zubik A. N. , Kurochkin V. E.
Published: November 2022

The article explores the possibility of using repeated analyses based on the DNA melting method to increase their validity, namely, to reduce the error in determining the DNA melting temperature Tm. A statistically significant difference in the Tm values of the analyzed samples in successive analyses was experimentally revealed, which prevents the validity from increasing. It is shown that an increase in the temperature Tm on average by 0.12 deg. in the series of experiments is due to the evaporation of 1.65% of water from the test tube. A change in mass by 0.8 ± 0.1% of the total mass of water in test tubes was experimentally revealed as a result of a thermal regime similar to the analysis by the melting method, which partially confirms the assumption. It is recommended to take this effect into account during re-analyses using the DNA melting method and to implement measures that prevent water evaporation. Analytical expressions are given for the relative assessment of the sodium ion concentration changes and the water volume in the sample.
IMPLEMENTATION OF AN ACOUSTO-ELECTRIC CONVERTER. 1. DEPENDENCE OF ELECTROKINETIC PHENOMENA ON THE STRUCTURE OF MEMBRANE MATERIALS IN AQUEOUS ELECTROLYTE SOLUTIONS
Authors:   Institute of Chemistry of Saint Petersburg State University, Petergof, Russia, Ermakova L. E. , Sharfarets B. P. ,   Institute for Analytical Instrumentation of RAS,  Saint Petersburg, Russia, Dmitriev S. P. ,   Institute for Analytical Instrumentation of RAS,  Saint Petersburg, Russia, Kurochkin V. E. ,   Institute for Analytical Instrumentation of RAS,  Saint Petersburg, Russia
Published: November 2022

The features of the flow potential in the electrolyte that are significant for implementing a liquid acousto-electric converter are presented. The electrochemistry of the flow potential in electrolytes is considered. The peculiarities of the process in the electrolyte solutions associated with the influence of the ion strength of the electrolyte and its dependence on the electrokinetic radius are noted. It is shown that at small values of the electrokinetic radius, the effect of overlapping the electric double layer occurs, leading to a sharp decrease in the absolute values of the flow potential and, consequently, to the practical impossibility of implementing the acoustoelectric transformation. The results obtained can find wide practical application.
REGULATION OF HYDROPHILIC-HYDROPHOBIC PROPERTIES OF SILICON WAFERS
Authors:   Institute for Analytical Instrumentation of RAS,  Saint Petersburg, Russia, Kurochkin V. E. , Mjakin S. V. , Bubis N. A. , Kuznetzov L. M. , Shmykov A. Y.
Published: November 2022

The possibility of a wide range of adjustment of the hydrophilic-hydrophobic properties of silicon wafers is demonstrated by means of treatment with hydrofluoric acid, Caro's acid, and various concentrations of hydrogen peroxide solutions. By measuring the contact angles of wetting and calculating the total, polar, and dispersive components of the surface energy, it has been found that the most significant hydrophilization of the silicon surface as well as the maximum increase in the surface energy are achieved when the surfice is treated with Caro’s acid, while consecutive processing with Caro’s acid and hydrofluoric acid leads to the most prominent hydrophobization and a decrease in the surface energy.
EXPLORING THE POSSIBILITY OF INTELLIGENT QUALITY CONTROL OF FERMENTED DAIRY PRODUCTS USING A GAS QUADRUPOLE MASS SPECTROMETER
Authors:   Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia, Gubina E. V. , Kuzmin A. G. ,   Institute for Analytical Instrumentation of RAS, Saint Petersburg, Russia, Titov Yu. A. ,   Institute for Analytical Instrumentation of RAS, Saint Petersburg, Russia, Cherednikova A. A. ,   Institute for Analytical Instrumentation of RAS, Saint Petersburg, Russia, Guzenko M. M. ,   Institute for Analytical Instrumentation of RAS, Saint Petersburg, Russia, Zaitceva A. Yu. ,   Institute for Analytical Instrumentation of RAS, Saint Petersburg, Russia
Published: November 2022

The aim of the research was to create a hardware-software method for quality control of fermented dairy products with the ability to determine the degree of compliance with a given reference standard. A real-time mass spectrometric analysis of the gas composition of three groups of farm and industrial fermented dairy product samples was performed. Group 1 consisted of yoghurts from individual farms made of cow's and goat's milk. Group 2 consisted of samples of other fermented products from individual farms (kefir, yoghurt, sour cream). Group 3 consisted of samples of industrial yoghurts made of cow's milk. A total of nineteen samples of fermented dairy products were analysed. Analysis of sample composition was performed on a small-sized quadrupole mass spectrometer MS7-200 with direct sample introduction at atmospheric pressure. Samples were taken into specially prepared medical syringes of 20 ml capacity. The use of statistical analysis methods enables the assignment of groups of samples with similar properties and the classification of production as industrial or piece production. It has been demonstrated that mass spectrometric approaches utilizing multivariate data analysis techniques are promise as universal technologies for the examination of foodstuffs.
DIALECT PHRASEOGRAPHY IN THE CONTEXT OF LINGUISTIC STUDIES: HISTORY AND MODERNITY
Authors: Arefieva N. G.
Published: November 2022

The article is devoted to one of the rather young, but already formed and currently the most popular areas of modern linguistics – dialect phraseography. Against the backdrop of undying interest in sustainable turns of folk speech and their fixation, a review of publications devoted to general and particular problems of dialect phraseography, their analysis and systematization in close connection with the origins of the development and formation of dialect phraseography as an important scientific direction in linguistics seems to be extremely relevant. The purpose of the article is to review publications on dialect phraseography, review the most significant phraseological dialect dictionaries of the Russian language, highlight dialect phraseography in synchrony and diachrony. The object of the study are the most significant publications devoted to the phraseography of folk speech, dialect phraseological dictionaries of the Russian language and dictionaries of Russian folk speech, which have become the basis of modern dialect phraseography; the subject is the dynamics of the formation and development of dialect and regional phraseography in the context of linguistic research. The work uses both general scientific methods – induction, deduction, analysis, synthesis, and proper linguistic ones – mainly a descriptive method.Conclusions and prospects of the study. Based on the given data, the author traces the inextricable connection of dialect phraseography with the theoretical and applied foundations of general literary normative phraseology and phraseography, lexicographic description of folk speech, paremiography, identifies and characterizes a number of stages in the formation and development of Russian dialect phraseography, focuses on the problems facing modern phraseographers.
CONFLICTOGENICITY OF LEXICO-SEMANTIC FIELDS OF UKRAINIAN AND ENGLISH PHRASEOLOGY
Authors: Harbera I. V.
Published: November 2022

The aim of the article is to outline the main lexico-semantic fields on the material of Ukrainian and English phraseology, which serve to indicate the various components of conflict interaction within the Ukrainian and English societies. The object of research is conflictogenic phraseology of Ukrainian and English languages, the subject is those phraseological units that describe verbal conflict, physical conflict, other types of conflict and the context of the conflict. For the analysis of the material, methods of continuous sampling (for selection from the relevant authoritative dictionaries of conflictogenic phraseology) and lexicosemantic fields (for selection and ideographic description of the main lexicosemantic fields of conflict on the material of Ukrainian and English phraseology) were used. As a result, the definition of conflictogenicity of the phraseological unit is given; the main lexico-semantic fields of conflictogenic Ukrainian- and English-language phraseology are singled out and described; conclusions are made about the peculiarities of the implementation of conflict in the material of Ukrainian/English phraseology. It can be stated that: 1) Ukrainian and English languages equally demonstrate strong potential for the creation, functioning and use of conflictogenic phraseological units, which confirms the symmetrical separation of Ukrainian and English-language phraseological lexico-semantic fields such as “Verbal Conflict”, “Physical Conflict”, “Hybrid Conflict”, “Conflict Context”); 2) despite certain common features and universal patterns in terms of phraseological representation of conflict semantics, we observe different, unique characteristic of only one of the analyzed different system languages. In the future, we plan to explore in more detail the selected lexico-semantic fields – dividing them into lexico-semantic groups, subgroups, be sure to also involve the contexts of use of phraseological units.
SEMANTIC AND SYNTAX PARAMETRIZATION OF WEATHER FORECAST HEADINGS
Authors: Romanchenko A. P. , Strii L. I.
Published: November 2022

The heading as an element of meteorological discourse, implemented in the genre of weather forecast, reflects the specifics, which is based on several principles of information coverage. It is a combination of features of scientific, journalistic and artistic styles. The purpose of the research is the lexical and syntactic specificity of headings on Facebook. The object of the research is media heading and the subject of the research – its features in semantical and grammatical aspects. In the process of studying the weather forecasts headings following methods were used: descriptive method (to characterize meteolexemes), component analysis (to specify the semantics of the basic elements of the studied units) and quantitative calculations (to determine the frequency of meteolexemes and structures). The source base for the article was the headings of weather forecasts, represented on the Facebook page of the head of the Cherkasy Regional Center for Hydrometeorology V. Postryhan. The actual base is 300 of these units, recorded in the forecasts-reports from August 12, 2019 to January 31, 2022. The semantic specificity of headings is largely determined by the qualitative and quantitative parameters of used lexemes. The system of words to denote time is the most extensive. Within its limits the most frequent lexemes are singled out: names of seasons, months and days. Those that indicate the temperature parameters of the weather, precipitation and phenomena that specify the course of the weather in a certain period of time were quite active among the actual meteolexemes. Less active components in the headings are geortonyms that serve as chronomarkers of weather conditions. Weather forecast titles are formed as different types of syntactic constructions. Simple constructions prevail and reflect the main content. Complex sentences reflect the main idea of the forecast with certain details and are relatively rarely used. The prospects of the research lie within the lexical and stylistic parameterization of weather forecast headings.
ONYM PLAY AS AN ELEMENT OF HATE SPEECH IN THE CONTEXT OF RUSSIAN-UKRAINIAN WAR
Authors: Bozhko I. S.
Published: November 2022

The aim of the article is to analyze onymic lexical units that fall into the category of hate speech in the context of the Russian-Ukrainian war. The object of research is (quasi)onyms, which are a result of onym play and are used as elements of hate speech. The subject of research is word-forming and semantic means of creating (quasi)onyms. To achieve the objectives of the study, a number of methods were used, primarily descriptive and structural methods. Contextual analysis was used to clarify the meaning of the studied lexical units. We also used the methods of word-formation and stylistic analysis. The article confirms the previously formed ideas about the onym play and the hate speech enriched with new observations, in particular about the onym play at the level of graphics. Basing on the sample, we demonstrated the formal structure of (quasi)onyms and their semantics; it is clarified how the aggressive semantics of the components of (quasi)onyms achieves aggressiveness of expression. The onym play through which hate speech is realized is manifested through contamination (involving obscene components and components that name local realities associated with stereotypes); imitative (phonics) word formation; word-formation based on appellatives and verbs; metaphorization. It is appropriate to distinguish between anthroponymic and toponymic quasi-onyms, as these categories convey thematically different directions of aggression. Anal-fecal and sexual invective strategies are implemented through quasi-onyms. The morpheme structure of quasi-names also includes lexical units that are stereotypically associated with national culture in a negative sense. A group that nominates and implements elements of hate speech is not always familiar with the toponymy of the group to which the hate speech is directed, so sometimes, real toponymy (and anthroponymy) is used in the context of aggression. Prospects for the study include clarification of the terms quasi-onym, quasi-toponym, quasi-anthroponym, which denote the result of the onym play. We consider it necessary to continue the study of onym play in other related areas of communication, as well as on the material of Western European languages.
STRUCTURAL-SEMANTIC CHARACTERISTICS OF OYKONYMS OF ODESCHINA
Authors: Krupenyova T. I.
Published: November 2022

The article analyzes the oykonymy of the modern Odesa region. Many linguists have addressed the problems of studying toponyms, but even today there are issues that need detailed consideration. Toponyms containing information much broader than linguistic, allow to fill gaps in ethnogenetic research. During the analysis of semantic features of toponyms it is possible to establish the tokens that became the push to creating geographical names. The choice in the nomination of a feature as the base for this reality is determined by the interests of the population, which in turn depend on various socio-economic, psychological and other factors. Oykonyms, the proper names of settlements, are historical and cultural heritage, as they cover historical events, life and culture of people, their customs and traditions. Our focus is on oykonyms, as settlements being material objects are most clearly separated from the surrounding landscape. The oykonyms of the Odesa region are singled out and systematized. The material for the study was the names of 1174 settlements, which includes 19 cities, 33 towns, 23 settlements and 1,099 villages united in 7 districts. The structural features of proper names of settlements of Odesa region are investigated. By structure, oykonyms were divided into simple, complex and compound. The largest group of oykonimikon in the Odesa region consists of simple settlement names formed morphologically. Regarding the word-forming and the structural design of oykonyms, taking into account the tendency to univerbate the names of settlements during their renaming, it is proved that simple oykonyms of morphological derivation are the most numerous group and form the basis of the oykonym system of Odesa region, having the most complex and compound names formed from them. It has been established that by semantic features most of the oykonyms of Odesa region are derived from anthroponyms, names of water bodies and other types of toponyms. The study of oykonymy is an important aspect in studying the history of one’s own country, they have carved the features of our people, their preferences and specifics.
GRAMMAR OF TEXT: LANGUAGE AND SOCIAL CATEGORIES
Authors: Zahnitko A. P.
Published: November 2022

The article is devoted to the investigation of grammar of the text with focus on the definition, history of formation, the main stages of development, its relationship with the linguistically and sociologically objective and subjective grammar. The two linguistic and social categories of the addressee-linguoperson and the addressee are clearly separated and clarified. Also, the status of the two in the text grammar is discussed in detail. The article offers analysis of the linguistic-social categories of text grammar with focus on specifics of expression of linguistic-social categories of the addressee-linguoperson, the addressee-linguoperson, intertextuality, intentionality, and situational pragmatics. The novelty derives from the determination and qualification of nuclear categories of text grammar, the linguistic and social dimension. The theoretical significance derives from establishing the main stages of text grammar with interpretation in broad and narrow aspects, intentionality, situationality and pragmatics in structuring the text. Linguistic and social categories of addressee, addressee, instruction, information dimensions, intertextuality comprise the core the grammar of the text and determine the features of structural and semantic coherence of textual values. They also allow to reflect on the levels of cultural, historical, and aestheticsemantic contexts. The external textual categories comprise the situational and pragmatic awareness of the addressee-linguistic persona, intentional orientation, informativeness while the intertextual categories cover the addressee-linguistic persona and intertextuality.The further studies of the topic are promising, especially on functional text load in cultural and historic period with language tools for the implementation of major linguistic and social categories in the grammar of the text in its active and/or passive aspects.
METAPHORICAL PERSONIFICATION IN UKRAINIAN TRANSLATIONS OF THE PROSE JOSEPH CONRAD
Authors: Minyailo R. V. , Minyailo N. V.
Published: November 2022

The study of the original and translated marine novels is still relevant. Considering the longevity of Ukrainian marine language creativity and the endless arsenal of native language tools for translating English marine novels, the purpose of the given article is to explore the features of metaphorical personification in Ukrainian translations of Joseph Conradʼs novels «The Shadow-Line» by Olha Fyra and «Typhoon» by Mykola Roshkivskyi; to find the semantic bases of the idiostyle in these texts, to classify the types of semantic detailing of the humanized realities of the sea element. The research methodology consisted of a continuous sample of contexts with metaphorical personification of marine realities in the given novels and further semantic analysis of selected units, which consisted of distinguishing and detailing their semantic bases. In the researched texts, the semantic bases of marine personification are a ship, which has an inseparable «spiritual-bodily» connection with the captain; wind (storm, typhoon) – a fierce emotional enemy of the sailor; waves – aggressive and frantic; sea as a «twin» of man in appearance, behavior, state of mind. The semantic components of ʻdeificationʼ, ʻadmirationʼ, ʻcharmʼ, ʻemotionʼ, ʻprotectionʼ, ʻtrustʼ, ʻdelicacyʼ, ʻcompassionʼ, ʻdreaminessʼ, ʻanxietyʼ in the artistic and figurative representation of the wind and its varieties – ʻmadnessʼ, ʻrageʼ, ʻforceʼ, ʻcunningʼ, ʻinsidiousnessʼ, ʻangerʼ, ʻsufferingʼ, ʻdisappointmentʼ; for waves – ʻaggressionʼ, ʻhateʼ, ʻfrenityʼ; for the sea – ʻscarsʼ, ʻlonelinessʼ, ʻstupid shawlʼ, ʻdestructionʼ. In the special semantic content of marine images in J. Conradʼs idiostyle, one could see the symbiosis of his practical experience as a ship captain and the subtle lyrical psychology of the romantic son of Podillia, which was organically represented by translators. The texts under study include the condensed marine personification – integrally intertwined in artistic and figurative expressions of integral metaphorical features of the main components of the sea and navigation. The prospects of future researches lie in comparison studies of linguostylistic instruments in English and in translated (Ukrainian) marine fiction.
AXIOLOGICAL WORLD’S IMAGE: ANALYSIS OF THEORETICAL AND APPLIED FOUNDATIONS IN MODERN LINGUISTICS
Authors: Krasnobaieva-Chorna Zh. V.
Published: November 2022

With the actualization of the evaluative and emotional aspects of understanding the linguistic world’s image (LWI), the linguistic paradigm includes the concepts of ‘evaluative world’s image’, ‘axiological world’s image’, ‘cultural and axiological world’s image’, which become the components of LWI. The purpose of the article: to outline the problems of theoretical and applied principles of the ‘axiological world’s image’ concept functioning in the modern linguistics. The stated goal motivates the solution of the following tasks: 1) to determine the achievements of the studies of the axiological world’s image in the linguistics of the XXI century; 2) to systematize and generalize the usage specifics of the analyzed term in linguistics; 3) to form a terminological minimum of research on the axiological world’s image (AWI). The object of exploration is the evaluative categorization, and the subject is the axiological world’s image as a result of the evaluative categorization. The emergence of a significant number of LWI studies in the last decade is due to the popularity of anthropological linguistics and is determined by the expansion of the subject of linguistics. AWI is a fragment of the universal LWI as a result of evaluative/evaluative-emotional comprehension of the world by a specific linguistic personality and linguistic community. Linguists use the concept of AWI in: a) linguoculturology, basing on the peculiarities of the representation of concepts; b) discourse, with the actualization of structural and semantic features; c) phraseology, in order to compare the value references presented in the phraseological funds of different languages, etc. The key problems for these research areas are: a) the place and role of the AWI in the system of linguistic world’s images; b) the structural organization of the AWI; c) objective definition of the AWI components (concept/evaluation concept/value concept vs value); d) terminological base. Thus, the description of the AWI requires consideration of knowledge of an interdisciplinary nature, a set of research goals and objectives, clear visions of the structure, components and units of analysis. We see the prospect in the further solution of the outlined problems with reliance on the interpretation of the AWI in lexicographic, terminological, reference, and other types of works.
EXPRESSIVE SYNTAX IN PRESIDENTIAL DISCOURSE VLADIMIR ZELENSKY
Authors: Kondratenko N. V.
Published: November 2022

The article is devoted to the analysis of figures of expressive syntax presented in public speeches of the President of Ukraine Volodymyr Zelensky. The texts of presidential rhetoric, which was transformed during the Russian invasion on February 24, 2022, are considered. The peculiarities of presidential speeches, implemented at the syntactic level, are traced. Figures of expressive syntax are analyzed: syntactic repetition, syntactic anaphora, syntactic epiphora, syntactic parallelism, period. The material of the research was the texts of presidential speeches, represented in the daily video addresses of Volodymyr Zelensky to the Ukrainian people. The object of research was the Ukrainian presidential discourse, and the subject - the syntactic features of the political speeches of V. Zelensky. The purpose of the study is to identify and qualify the main means of expressive syntax used in the presidential rhetoric of V. Zelensky, which have influential potential. The material for the analysis was the speeches and addresses of V. Zelensky, presented on the official website of the President of Ukraine, starting from February 24, 2022. Both the texts of daily video appeals to the people of Ukraine and official speeches addressed to foreign leaders and communities are considered. It is proved that during the Russian-Ukrainian war a relatively new speech genre of political discourse, presented in the presidential rhetoric of V. Zelensky, became widespread - video appeals. The dynamic nature of this genre and its interactivity, enhanced by video and audio tools, required the actualization of linguistic means of influencing the addressee, among which the priority is the means of expressive syntax. V. Zelensky’s presidential discourse mostly presents syntactic repetitions (anaphora, epiphora, epanaphora), syntactic parallelism, antithesis, period and rhetorical questions.
SUGGESTIVE-MANIPULATIVE SPECIFICITY OF ERGONYMAL VOCABULARY IN ADVERTISING DISCOURSE
Authors: Kutuza N. V.
Published: November 2022

The article is devoted to important elements of advertising discourse ‒ ergonyms, trademarks and trademarks, in particular, their suggestive-manipulative potential. The purpose of our research is to outline the suggestive-manipulative possibilities of ergonomic vocabulary in advertising discourse. To realize the goal, you need to perform a number of tasks: consider the concepts of ergonim, trademark, trademark, brand, advertising sign, outlining common and distinctive features; to single out influential actualizers of ergonomic vocabulary in advertising discourse. The object of research was the phenomenon of the influence of advertising discourse, and the subject was ergonomic vocabulary as a specific condensate of the suggestive and manipulative potentials of advertising discourse. To achieve the goal, the following methods were used: descriptive to highlight the peculiarities of the nature of ergonomic vocabulary, its functional characteristics; the method of analysis and synthesis for the identification of the components of ergonims/trademarks and their combination into a single complex; modeling method for highlighting influential actualizers of ergonomic vocabulary in advertising discourse; the method of induction served to specify the general conclusions. Attention is focused on a thorough consideration of the definitions of E/R/ TM, their common and distinctive features. The leading components of advertising discourses are E/R/TM, which concentrate the information of the entire advertising campaign. E have many features in common with verbal R/TM: nomination processes, semantic motivation, lack of direct connection with the concept, suggestibility, functioning in the sphere of production and trade and emergence due to economic necessity under the influence of extralingual factors ‒ these are features also present in E, and in R. The main distinguishing feature is that R designates serial products, and not a single object, like E, where the most popular ones turn into a brand, becoming advertising themselves. E/R/TM are active components of various suggestive technologies of advertising discourse.A classification of acting actualizers, which can provide suggestive-manipulative possibilities for ergonyms, trademarks and trademarks, is proposed: structural features; semantic specificity; functional characteristics; the potency of perception, including “anchoring”; perseverativeness. We see the prospects of the research in the further in-depth study of the role of these names in creating the suggestive and manipulative influence of advertising discourses in various types of advertising.
SHIFTS IN PUBLIC OPINIONS AND BELIEFS AS A FACTOR OF LEXICAL UNITS SEMANTIC AND AXIOLOGICAL CHARACTERISTICS
Authors: Semeniuk O. A.
Published: November 2022

Usual transformations of the current lexis and its stock, semantics as well as treatments of its particular words reflect some shifts in social consciousness. They are provoked by changes in political, cultural, psychological spheres of social life. The author of this article aim at the analysis of the factors which facilitate such transformations of the lexical units semantic and axiological characteristics in modern discourse. Among the tasks is considered a differentiated description of the extralingual factors which influence the key words, elements of the active social and political lexis, functioning in specific time. Shifts in the meaning and evaluation of the lexical units constitute the object of the research. The subject matter of the paper covers a number of words denoting current and somehow sensitive areas of the social life, such as oligarchs and oligarchy. The researchers applied descriptive methods and lexicographic analysis as well as associative experiment techniques. At the brink of the centuries, last but not the least position in the process of these words semantics and evaluation transformation is taken by the struggle of opinions and beliefs. The latter is manifested in a relatively democratic information space, free and developed political discourse, active political campaigning, etc. Heavily influenced by extralingual factors as well as active processes of independent national state-building, the Ukrainian language has seen a new wave of lexical units and idioms semantics and evaluation transformation. The key role is given to the decommunisation factors as well as Ukrainian state ideology, its own political space, war with russia, etc. The linguistic description of these processes is in urgent need as never before.
BRAND NAMES IN IMAGE ADVERTISING DISCOURSE: ASPECTS OF INSPECTION
Authors: Kravets I. V.
Published: November 2022

In the article, careful attention is paid to the suggestive aspects of advertising discourse, in particular, such a variety of it as image discourse, which is sometimes equated with prestigious advertising discourse. The purpose of the article is to study the aspects of suggesting brand names in image advertising discourse. The goal performance the following tasks: consider the concepts of image and prestigious advertising discourses; outline the specifics of the brand and identify the varieties of brands; find out the specifics of the brand image; to prove the importance of brand names in advertising discourse as concentrated suggestogens. The object of the study was the phenomenon of suggestion, and the subject was brand names as powerful components of suggestion in advertising discourse. In the research process, research methods were used, in particular the descriptive method (the specifics of image and prestige advertising discourses, brand, image, brand name are described), methods of analysis and synthesis (the elements of the branded name are analyzed and combined); contextual-interpretive method (the activation of brand names in the advertising discourse is clarified).The theoretical value of the article lies in the deepening of information about the essence and specificity of the suggestive capabilities of brand names as they function in image advertising discourse. The practical significance of the article is that its results can be used in teaching university courses in communicative and psycholinguistics, suggestive linguistics, theory of language communication, effective communication, etc. Such phenomena as brand and image, which are important components of advertising image strategy, are considered. The suggestive characteristics of brand names are outlined: concentration of meanings, common knowledge and recognizability (authority). Thus, image and prestigious advertising discourse are mostly identified, where such advertising is interpreted as a prestigious form of creating and maintaining image features of various advertising objects. The leading role in this advertising is played by trademarks and ergonomics, which when repeated many times can become brands, that is, prestigious marks of a product or service that stands out among similar ones. By involving different classes of brand-names (brand-anthroponyms, brand-toponyms, brand-pragmanyms, etc.), advertisers strengthen the suggestion of such advertising discourse. We see the prospects of the research in the further detailing of the functional role of certain classes of brand-names in the image advertising discourse, highlighting their structuralsemantic features and motivational features, which increases the influential role of advertising contexts.
PUBLICISTIC FILM TEXTS STYLISTIC FROM THE LINGUOSEMIOTIC VIEWPOINT
Authors: Shcherbak O. V.
Published: November 2022

The article is devoted to the problem of identification and systematization of stylistic means of journalistic film texts according to their linguosemiotic status. With the help of a number of general scientific (observation, comparison, generalization, quantitative calculations) and special (descriptive, functional) methods, the Ukrainian-language journalistic films of A. Galimov, A. Romanidi, and H. Kovalenko were investigated. The author of the article explained the essence and indicated the problematic status of the concept of “journalistic film text” in linguistic science. It is argued that journalistic film text is a subspecies of documentary film text, which presents a purely author’s/journalistic view of real events of the past and present. The journalistic film text differs from the documentary one in the presence of selfdirected conclusions and a wider temporal marking of the plot. It is noticed that stylistics of different language levels function in the tectonics of journalistic film texts. Stylistics of the phonetic level are accents. Stylistics of the lexical level are professional-industrial, official-business, scientific-terminological, emotional vocabulary, tropes, foreign lexemes, obsolete vocabulary, synonyms, antonyms, colloquial words. Stylistics of the grammatical level are complex sentences, past tense forms of the verb, inflections. According to quantitative calculations, the stylistic level of the lexical level is the most recorded. It is proposed to determine the semiotic status of stylists according to the functional principle and to distinguish the following types of signs: subsign, suprasing, synsing. Subsigns are, first of all, stylistics of the grammatical level, which serve as a kind of “packaging” of the content, that is, its form. Suprasigns are lexical-level stylistics, because the word on television is the main source of information. Phonetic-level stylistics, which are used to detail the social portrait of those about whom the story is told, are synsings.
INFORMATION POLICY OF THE COUNTRIES IN THE CONDITIONS OF ELECTORAL CAMPAIGNS ON THE EXAMPLE OF THE USA AND UKRAINE
Authors: Frolova O. M. , Kaylo M. I.
Published: November 2022

The article analyzes the essence of election campaigns, outlines the main tasks and stages of their implementation, considers the features of information support for election campaigns. American standards for the development of political PR technologies for election campaigns are studied, and the peculiarities of the organization of political advertising in the media and social networks of candidates in the United States are considered. It has been established that the information support of election campaigns in the United States is carried out taking into account feedback from citizens from a thorough study of society's expectations. Thus, in the US, the media, as communication channels, carry out the functions of collecting, filtering, distributing and generalizing ideas about voters through shows, interviews, and debates. It was found that the media occupy a key place in the formation of the information space of power and have the status of an intermediary in the relationship between the population and the authorities through the use of various communication mechanisms. Internet communications used by the headquarters of B. Obama, D. Trump, H. Clinton, J. Biden during the election campaigns of candidates most actively included e-mail, websites, blogs and social networks, online television and video channels on Internet resource YouTube.com. It has been proven that the Internet provides undeniable effectiveness in the political struggle tools for interacting with the electorate, conveying one's point of view to the voters, and expanding the base of the election campaign. Ukrainian standards for the development of political PR technologies to ensure the conduct of election campaigns are analyzed. Features of the organization of political advertising of candidates in Ukraine in mass media and social networks are considered. The Ukrainian experience of information policy during election campaigns is analyzed and the main problems of information support of election campaigns are studied, as well as ways to solve them are proposed.
PEACE FACILITATION POLICY AS KEY ELEMENT OF NORWAY’S INTERNATIONAL POSITIONING
Authors: Lukianova I. O.
Published: November 2022

The article analyzes the basic principles of Norway’s peace facilitation policy. Norway’s foreign policy is based on the understanding of its special role in achieving peace, which is an integral part of its positioning as a "good state". The aim of the article is to analyze the basic principles and features of the implementation of Norway’s foreign policy to promote peace. The article delves into historical aspects of the existence of the tradition of peace in Norway and suggests that Norway’s peace facilitation policy is based on historical self-awareness as a state of peace that adheres to liberal values. The article focuses on the peculiarities and institutional principles of peace facilitation policy as an integer vector of Norwegian foreign policy. It emphasizes the importance of diplomacy of values in Norway’s foreign policy strategy. The "Norwegian model" of peace facilitation policy is based on the peaceful nature of the state, a combination of peace promotion efforts with long-term humanitarian aid, and a flexible mix of actions of government and non-government actors. The article underscores the peculiarities of the “Norwegian model” which ensures confidence in Norway as a reliable and impartial facilitator and interlocutor. The article outlines the main directions of Norway’s participation in conflict resolution and concludes by characterizing Norway’s approach to the peace process as long-term and result-oriented with a pragmatic focus on its efforts to achieve maximum effectiveness in facilitating peace.