bluuebunny/crossref_metadata_2025 huggingface dataset:
UJI EFEKTIVITAS KRIM BUNGA KAMBOJA (PLUMERIA SP.) DALAM PENYEMBUHAN ULKUS KAKI DIABETIKUS
Authors: Suhartanto Klarissa , Yusuf Anggleri Julia , Prijadi Evelyn Andreana
Published: September 2022

Introduction: Diabetes mellitus is a disease with a high number of cases. Complication of diabetes mellitus, such as diabetic foot ulcer, is rarely discussed. Treatment of diabetic foot ulcers often become a burden due to high cost, so a breakthrough is needed. Flavonoids have been reported to have benefits on wound healing. One of the plants that contain flavonoids is frangipani flower (Plumeria sp.).

Methods: The cream made in 3 concentrations : 25%, 50%, and 75%. Cream was given to 24 rats that had been induced with alloxan. The cream will be given 2 times a day and the wound area is observed for 7 days. The rats will be euthanized and histological observations are made by hematoxylin preparations for collagen that will be analysis by ImageJ.

Results: Wound closure and collagen area of the treated group better than the control group. The average wound closure of group I was 37.25%, group II was 75.75%, group III was 66.67%, and group IV was 61.70%. The average area of collagen in group I is 265776 pixels2, group II is 399579.5 pixels2, group III is 281749.75 pixels2, and group IV is 271382.9 pixels2.

Discussion: The best result is group II. Increasing the dose of the cream didn’t give more significant effect so 25% dose was the maximum effective dose (MaxED).

Conclusion: The administration of frangipani flower extract cream (Plumeria sp.) effective for diabetic foot ulcers and the maximum effective dose was 25%.

Keywords: frangipani flower, diabetic foot ulcers, collagen, flavonoids
KARAKTERISTIK FISIK EDIBLE FILM DARI TEPUNG PORANG (Amorphophallus oncophyllus)
Authors: Maflahah Iffan , Safitri Yeni Diana , Purwandari Umi
Published: September 2022

Penelitian ini bertujuan untuk mengetahui kekuatan tarik, elongasi dan ketebalan edible film berbahan dasar tepung ubi gajah, pektin dan gliserol. Pengaruh konsentrasi tepung ubi gajah (0,5, 1, dan 1,5 g) dan proporsi gliserol (1 dan 2 ml) dan pektin (2 dan 3 g) dipelajari dengan menggunakan Rancangan Acak Lengkap faktorial dengan dua faktor. menunjukkan bahwa proporsi gliserol dan pektin berpengaruh nyata terhadap kekuatan tarik, elongasi, dan ketebalan edible fil. Interaksi kedua faktor yang diteliti berpengaruh nyata terhadap kuat tarik dan konsistensi. Edible film dari tepung ubi gajah menunjukkan kuat tarik sebesar 1,04 hingga 1,65 N/m2; elongasi sebesar 77,07 hingga 82,77% dan ketebalan 0,03 hingga 0,06 mm.
PENGARUH JENIS PELARUT DAN WAKTU MASERASI TERHADAP EKSTRAK DAUN JARAK PAGAR (Jatropha cur-cas Linn) DALAM MENGHAMBAT Escherichia coli DAN Staphylococcus aureus
Authors: Khofifah Arfira , Antara Nyoman Semadi , Wartini Ni Made
Published: September 2022

E. coli bacteria and S. aureus bacteria that can cause disease or infection. Infection is a disease caused by pathogenic microorganisms in the body. Most of the causes of bacteria or microorganisms in the body are antibiotic resistance. An alternative that can be done for antibiotic resistance is by developing antibacterial drugs. Jatropha leaf extract can be developed as an anti-bacterial. This study used a factorial randomized block design (RBD) with two factors. The first factor is the type of solvent which consists of n-hexane, methanol and Ethyl Acetate. The second factor is the maceration time which consists of 24, 36, and 48 hours. The data were analyzed by analysis of variation and if the treatment had an effect, it was continued with the Tukey test. The results showed that the type of solvent treatment and maceration time had a very significant effect on yield, anti-bacterial and minimum inhibitory concentration (MIC). In the test bacteria E. coli, the ethyl acetate solvent with a maceration time of 36 hours was the best treatment for antibacterial activity of 11.50±2.83 mm (weak), in the test bacteria S. aureus, the methanol solvent with a maceration time of 36 hours, was the best treatment for antibacterial activity bacteria 19.70±0.35 (strong).
KARAKTERISTIK ENKAPSULAT EKSTRAK ASETON DAUN SINGKONG (Manihot esculenta C.) PADA PERLAKUAN JENIS DAN KONSENTRASI ENKAPSULAN
Authors: Ginting Kesia Teodora Br , Wartini Ni Made , Wrasiati Luh Puu
Published: September 2022

Cassava leaf extract can be developed as a natural food coloring. Food coloring from cassava leaf acetone extract is made in powder form to make it easier to use and more stable in storage. This study aims to determine the effect of the type and concentration of encapsulation on the characteristics of the acetone extract of cassava leaf natural dye and determine the best type and concentration of encapsulant to obtain cassava leaf natural dye acetone extract encapsulate. This study used a factorial randomized block design with two factors. The first factor is the type encapsulant (maltodextrin and gum arabic) and the second factor is the concentration (5%, 10%, and 15%). The objective data obtained was then tested by analysis of variance and if there was an effect of treatment on the observed variables, the analysis was continued with the Tukey test. The results showed that treatment interactions had an effect on, yellowness level (b*), total chlorophyll and encapsulation efficiency but had no effect on yield, water content, redness level (a*), brightness level (L*). Treatment of gum arabic type with a concentration of 10% is the best treatment to produce acetone extract encapsulate natural dye of cassava leaves with yield characteristics of 95,55%, water content 10,69%, solubility 89,50%, the total chlorophyll was 3.42%, brightness level (L*) of 21,21, the level of redness (a*) was 6.30, the level of yellowness (b*) was 13.18, and the encapsulation efficiency was 89.73%.
UJI EFEKTIVITAS HAND SANITIZER GEL ORGANIK BERBAHAN DASAR ARAK BALI TERHADAP Staphylococcus aureus
Authors: Jasmine. P. A Sekar , Wijaya I. M. Mahaputra , Suwariani Ni P.
Published: September 2022

Hand sanitizer berbahan dasar alkohol menjadi kebutuhan penting di tengah pandemi COVID-19 untuk menjaga kebersihan tangan karena memiliki kapabilitas dalam membunuh mikroba. Masyarakat mulai berinisiatif dengan membuat hand sanitizer sendiri untuk memenuhi kebutuhan mengacu pada standar pembuatan formula oleh World Health Organization (WHO) menggunakan etanol sebagai bahan baku utama sehingga menciptakan kelangkaan dan mendorong kenaikan harga. Etanol mulai sulit ditemukan di pasaran dan harganya cukup mahal. Penelitian ini bertujuan untuk memanfaatkan produk minuman beralkohol asli Bali yang dikenal dengan nama Arak Bali sebagai bahan baku alternatif etanol untuk pembuatan formula hand sanitizer gel organik (HS-OAB) sesuai SNI 2588:2017 dan untuk mengetahui efektivitas dalam membunuh bakteri dan kapang/khamir serta efektivitas dalam menghambat bakteri Staphylococcus aureus yang kerap ditemukan di telapak tangan manusia. Pengujian dilakukan dengan menggunakan Uji Cemaran Mikroba, Uji Efektivitas Eliminasi Total Mikroba, dan Uji Efektivitas Daya Hambat Bakteri Metode Difusi Cakram. Hasil penelitian menunjukkan bahwa penggunaan HS-OAB lebih efektif karena memiliki kapabilitas daya hambat lebih besar dengan selisih rata-rata diameter daya hambat sebesar 9,89 mm dan nilai eliminasi total mikroba mencapai lima kali lipat lebih besar dibandingkan dengan hand sanitizer gel komersil sebagai kontrol.
KAJIAN PENERAPAN GOOD MANUFACTURING PRACTICE (GMP) DI INDUSTRI KERUPUK IKAN SRESEH KABUPATEN SAMPANG MADURA
Authors: Hidayati Darimiyya , Purwandari Umi , - Ihsannudin
Published: September 2022

The demands of today's consumers are not only for quality but also for safe food. To improve product safety, “Industri Kecil Menengah” (IKM) must start implementing the basic level of feasibility, namely Good manufacturing practice (GMP). GMP is a basic feasibility standard that can be used to assess the level of industry feasibility. The purpose of this study was to determine the basic feasibility level of the two fish cracker industries located in Sreseh District, Sampang Regency. The research was conducted by direct observation in the field and interviews with the company's management. There are 14 elements of GMP whose feasibility level is measured based on the guidelines issued by the Food and Drug Administration (BPOM). The results of the assessment show that serious and critical discrepancies are still found so that both industries are included in the level IV category. To improve product safety, SMIs should start implementing the basic level of eligibility, namely GMP.
PENGARUH DAYA GELOMBANG MIKRO DAN RASIO BAHAN-PELARUT PADA RENDEMEN DAN SIFAT FISIKOKIMIA PEKTIN DARI KULIT BUAH KAKAO
Authors: Pranayasa W. Angga , Putra G. P. Ganda , Suhendra Lutfi
Published: September 2022

Cocoa pod (Theobroma cacao L.) are composed of 75% cocoa husk which is discarded as waste during the processing of cocoa beans. Utilization of cocoa husk has been studied, including as a source of pectin. Conventional pectin extraction tends to take a long time, so it is necessary to develop a new method. Microwave-assisted extraction (MAE) is used because it is more efficient. In this study, the effect of microwave power and cocoa husk-solvent ratio on the yield and characteristics of pectin was investigated. This research also determines the best combination to produce pectin from cocoa pod husk. Extraction was carried out for 6 minutes with 0.1 N hydrochloric acid (HCl) at microwave power (600 and 800 W) and cocoa husk-solvent ratio (1:20, 1:30 and 1:40 w/v). The results showed that both factors affected the characteristics of the pectin except water content. The optimum conditions for extracting pectin from cocoa pod husk were at 800 W microwave power and 1:30 (w/v) cocoa husk-solvent ratio. Pectin produced was 2.63 g per 100 g of dried cocoa husk and was grouped into low methoxyl and high ester pectin. The characteristics of pectin such as moisture content, ash content, equivalent weight, methoxyl content, galacturonic acid content and degree of esterification is 15.57±1.23%, 2.43±0.12%, 765.3±17.08 mg, 4.83±0.18%, 50.4±0.54% and 54.4±1.51%, respectively.
VARIASI PH PADA MEDIA TUMBUH DAN SUHU FERMENTASI DALAM MEMPRODUKSI ETANOL OLEH ISOLAT BU3.111E1
Authors: Malau Intan Tiar , Wijaya I Made Mahaputra , Arnata I Wayan
Published: September 2022

The aim of this research was to determine the growth phase curve of BU3.111E1 and to determine the  effect of various pH and temperatures on BU3.111E1 isolate growth media to produce ethanol. These experiment was carried out in stages, namely culture stock rejuvenation, culture grow and adjustment, measuring the effects of various pH and temperature in media upon fermentation followed by distillation. This study used two variations of pH (4.0 and 5.0) and three variations of temperature (18, 24 and 30°C) and two repetitions.  The growth curve of BU3.111E1 isolate showed that the isolate grew in 33 hours, starting from the exponential phase, stationary phase to the death phase. The fermentation results showed that, pH 4.0  at 30°C produced the highest ethanol which was 15.05 mL with a total dissolved solids of 2.50 (?% brix). pH 5.0 at 18°C ??was produced the lowest ethanol, which was 3.47 mL with a total dissolved solids of 0.65 (?% brix). The results indicate that pH and temperature affect bacteria during fermentation to produce ethanol.
PENGARUH PENAMBAHAN GULA DAN LAMA FERMENTASI TERHADAP KARAKTERISTIK SELULOSA BAKTERIAL DARI KULIT PISANG KEPOK (Musa paradisiaca L.)
Authors: Najri Muhammad , Antara N. Semadi , Wijaya I. M. Mahaputra
Published: September 2022

Kulit pisang kepok merupakan hasil samping pengolahan pisang kepok yang merupakan jenis pisang yang sering digunakan sebagai bahan baku olahan pisang, dan bernilai ekonomis rendah. Kulit pisang kepok dapat dimaanfaatkan sebagai media pertumbuhan Acetobacter xylinum untuk menghasilkan selu-losa bakterial. Penelitian ini bertujuan mengetahui pengaruh penambahan gula dan lama fermentasi terhadap karakteristik selulosa bakterial yang dihasilkan, serta untuk penghasilan kombinasi penamba-han gula dan lama fermentasi terbaik untuk penghasilan selulosa bakterial dari kulit pisang kepok. Penelitian ini menggunakan metode Rancangan Acak Kelompok (RAK) dua faktor. Faktor pertama penambahan gula yang teridiri dari 30, 35 dan 40 g. Faktor kedua yaitu lama fermentasi terdiri dari 7, 14 dan 21 hari. Data dianalisis dengan analisis varian dan dilanjutkan dengan Uji BNJ. Variabel yang diamati antara lain, kadar air, ketebalan, gula reduksi, kadar selulosa, hemiselulosa dan lignin. Hasil penelitian menunjukkan bahwa penambahan gula dan lama fermentasi berpengaruh terhadap rendemen, ketebalan, berat, selulosa, hemiselulosa, lignin, dan gula reduksi. Interaksi antar perlakuan berpengaruh terhadap berat, rendemen, ketebalan, kandungan hemiselulosa dan gula reduksi, namun tidak ber-pengaruh terhadap kandungan selulosa dan lignin. Perlakuan terbaik proses fermentasi untuk menghasilkan selulosa bakterial dengan karakteristik terbaik yaitu dengan penambahan gula 40 g dan lama fermentasi 14 hari. Karakteristik selulosa bakteri yang dihasilkan yaitu ketebalan, gula reduksi, ka-dar selulosa, berat, rendemen, kadar hemiselulosa dan lignin berturut-turut sebesar 0.104±0.01 cm, 1,65±0,09 mg/mL, 86,00±0,99%, 8,34±0,01 g, 3.33±0,01%, 5,80±0,1%, 2,30±0,28%.
Rukun Kifayah Islam (RKI) Masjid Agung Ibnu Batutah Kompleks Puja Mandala sebagai Ikatan Sosial Keagamaan Masyarakat Multikultural
Authors: Ramadhan Jabaru , Aliffiati . , Wiasti Ni Made
Published: September 2022

The people around the Puja Mandala complex are religious people who respect each other, the congregation of the Great Ibn Battuta mosque also plays an important role as a forming medium that can reflect the general public the importance of the value of harmony in pluralistic life. As a commitment to maintaining harmony and an attitude of religious tolerance, the efforts made by the Great Mosque of Ibn Battuta include maintaining personal and institutional relationships with other religious parties. This is very important because religious leaders become role models in attitude. This study uses descriptive qualitative research methods using Functionalism Theory, Multiculturalism Theory, and Organizational Theory. The results of this study reveal that the plural society in the Puja Mandala complex has good communication relations, especially between Muslims and non-Muslims who maintain harmony with each other as a form of religious harmony.
Eksistensi Tradisi Kajekan bagi Masyarakat Desa Sukodadi Kecamatan Paiton Kabupaten Probolinggo Jawa Timur pada Era Modern
Authors: Sayfi Moh. Alawy , Aliffiati . , Suarsana I Nyoman
Published: September 2022

A community tradition can’t be ascertained its existence. The kajekan tradition is one of mutual cooperation traditions carried out by the people of Sukodadi Village. In this study, using descriptive exploratory qualitative methods, data collection techniques Informant purposive non-random sampling, observation, interviews and documentation studies. The analysis of this research problem uses the principle of reciprocity theory. The results of this study reveal that the existence of this kajekan tradition still exists, but there are also those who don’t want to. The presence of the modern era is a factor in changing people's understanding in Sukodadi Village. The kajekan tradition is mutual assistance in building someone's house or cleaning around the house, or something similar. This tradition was formed due to the socio-cultural conditions of the people who tend to have high solidarity with one another. However, kajekan is an important mutual cooperation tradition because it has cultural, social, and religious meanings that are closely related to the people of Sukodadi Village. And have values that are upheld by the local community.
Fungsi dan Makna Paon bagi Masyarakat Banjar Cekeng di Desa Sulahan, Bangli
Authors: Purnama Ida Bagus Putu Adhi , Sudiarna I Gusti Putu , Kaler I Ketut
Published: September 2022

The Bajar Cekeng community, Sulahan Village, Bangli District has a Paon building or kitchen that is different from the Paon layout in general. Every traditional house in Banjar Cekeng, Sulahan Village has a Paon which is located to the right of the sanggah or place of worship as its uniqueness. This study aims to determine the function of Paon in the traditional house of Banjar Cekeng, Sulahan, Susut, Bangli. This study uses qualitative methods emphasizing descriptive and interpretative, using functional and interpretive theory. Paon for the people of Banjar Cekeng serves as a place to cook rice, water, snacks and other foods, and can be used as a bed if you don't have a building to sleep in, usually those who sleep in Paon are pelingsir (elders). Paon is interpreted as unifying energy with each other as well as a reflection of family life.
Students Perception of ICT for Specific Purpose in The Logistics Industry
Authors: Rahmaniah  , Setiawan Iwan
Published: September 2022

In today's dynamic and competitive world, logistics knowledge has become more complicated and knowledge intensive. Regarding the topic of TESOL in the logistic sector, which is the use of English as a foreign language and a current economic necessity, the use of English as a foreign language is one of the economic sources for boosting the employability of workers through superior communication skills. This study tries to answer the question of how students in the logistics industry perceive the use of ICT in English language learning. This research chapter addresses the importance of logistics education from the perspective of undergraduates. Using a quantitative methodology and survey design, the current study examined the frequency of ICT usage for purposes. The majority of students said that the usage of ICT makes it easier and more interesting for them to study English, is a good way for instructors to distribute learning materials, improves their speaking and listening abilities, and expands their vocabularies. Students and instructors can communicate, share, and discuss course materials and assignments effectively through the use of ICT and the logistics theme
Problems of the Online-Based Curriculum of Language Learning in Higher Education in the post-Pandemic
Authors: Armadi Samsu
Published: September 2022

Background:

Universities must design post-pandemic online learning strategies and pay attention to the characteristics of students and lecturers in their learning. The learning process in higher education is also expected not only to hone students' abilities academically or vocationally but also to be able to produce students who have digital skills.

Methodology:

The method used in this study is the Confirmatory Factor Analysis method with 135 respondents and analyzed using the Structural Equation Model using Lisrel.

Findings:

The research findings illustrate that all the independent factors studied to determine the success of learning Indonesian.

Conclusion:

This research recommends that stakeholders are expected to evaluate the obstacles or obstacles faced so that all online learning activities innovate by producing better learning applications. For further research, it is advisable to use a mixed-method approach to triangulate the results using quantitative and qualitative methods and use a wider sample so that the results can be more generalized.

Originality:

This study examines post-pandemic language learning, as opposed to online language learning mentioned in earlier research. This research focuses mostly on significant topics such internet network, infrastructure, and lecturer quality.
Strategi Komunikasi Pemasaran Instagram Online Shop (Studi Kasus Online Shop Mishalot Florist)
Authors: Kuswandy Jonathan , Aulia Sisca
Published: September 2022

Marketing communication plays an important role in building the image of an organization. Marketing communication can generate and develop consumer awareness of a company's products / services so that consumers are aware of the products / services offered. This is the way that it aims to generate marketing, focusing on delivering the products and services that consumers need directly. This research is a qualitatively descriptive study. Descriptive qualitative research is research using case study methods. The results of this study show that the marketing communication strategy carried out by Mishalot Florist through Instagram social media proved not all of them meet the existing marketing mix, but, their consumers know the information about the product quite clearly. The selection of media used should better optimize and support marketing communication activities in other ways so that the application of marketing communication can run more to keep up with the development of a very modern era like now.
 

Komunikasi pemasaran memegang peranan penting dalam membangun citra  suatu organisasi. Komunikasi pemasaran dapat membangkitkan dan mengembangkan kesadaran konsumen terhadap produk/ jasa suatu perusahaan sehingga konsumen sadar akan produk/ jasa yang ditawarkan. Inilah cara yang bertujuan untuk menghasilkan pemasaran, berfokus pada penyampaian produk dan layanan yang dibutuhkan konsumen secara langsung. Penelitian kualitatif deskriptif adalah penelitian menggunakan metode studi kasus (case study).  Hasil dari penelitian ini menunjukan bahwa strategi komunikasi pemasaran yang dilakukan Mishalot Florist melalui media sosial Instagram terbukti tidak semuanya memenuhi bauran pemasaran yang ada akan tetapi, konsumen mereka mengetahui informasi seputar produk cukup jelas. Pemilihan media yang digunakan sebaiknya lebih mengoptimalkan dan mendukung kegiatan komunikasi pemasaran dengan cara lain sehingga penerapan komunikasi pemasaran dapat berjalan lebih bisa mengikuti perkembangan jaman yang sangat modern seperti sekarang.
Pengaruh Daya Tarik Iklan di Instagram terhadap Minat Beli Produk di Cafe Janji Jiwa Jalan Dempo Palembang
Authors: Effendy Tasya Lorenza , Tamburian H. H. Daniel
Published: September 2022

In today's modern era, the development of social media is widely used by many companies, especially companies in the field of Food and Beverage, namely Janji Jiwa, which uses advertisements in digital form. Janji Jiwa consists of three, namely Kontak Jiwa which focuses on coffee drinks, Jiwa Toast which focuses on selling various kinds of toasted bread, and Jiwa Tea which focuses on selling non-coffee drinks. This study aims to determine the relationship and influence between the attractiveness of advertising on Instagram on interest in buying products at the Janji Jiwa Cafe. This research is a research that uses a quantitative approach through data collection methods carried out by distributing questionnaires. This study uses several theories, namely the theory of advertising attractiveness, social media, and buying interest. In this study, researcher distributed questionnaires to 91 respondents who visited and made transactions at the Janji Jiwa Cafe. Researcher used data analysis techniques, namely validity and reliability analysis, simple linear regression test, T test, coefficient of determination test. The results of the T test that was carried out were 8.074 > 1.990, for the results of the regression analysis test and the coefficient of determination showed the influence of the attractiveness of advertising on Instagram on the interest in buying products at the Janji Jiwa cafe by 42.3% and the rest was influenced by other variables not examined.
Di era modern saat ini perkembangan media social banyak dimanfaatkan oleh banyak perusahaan terutama perusahaan di bidang Food and Beverage yaitu Janji Jiwa yang menggunakan iklan dalam bentuk digital. Janji Jiwa terdiri dari tiga yaitu Janji Jiwa yang berfokus pada minuman Coffee, Jiwa Toast yang berfokus untuk menjual makanan roti panggang yang berisi aneka ragam, Jiwa tea yang berfokus menjual minuman non coffee. Tujuan peneliti untuk dalam penelitian ini yaitu ingin mengetahui hubungan dan pengaruh antara daya tarik iklan di Instagram terhadap minat beli produk di Cafe Janji Jiwa. Peneliti menggunakan penelitian kuantitatif dengan metode pengumpulan datanya dengan melakukan penyebaran kuesioner. Teori yang digunakan pada penelitian ini yaitu teori daya tarik iklan, social media, dan minat beli. Di penelitian ini peneliti melakukan penyebaran kuisioner kepada 91 responden merupakan orang yang berkunjung serta melakukan transaksi di di Cafe Janji Jiwa. Peneliti menggunakan teknik analisis data yaitu analisis validitas dan reliabilitas, uji regresi linear sederhana, uji T, uji koefisien determinasi. Hasil dari uji T yang dilakukan bernilai 8,074 > 1,990, untuk hasil uji analisis regresi dan koefisien determinasi menunjukkan adanya pengaruh daya tarik iklan di Instagram terhadap minat beli produk di cafe Janji Jiwa sebesar 42,3% dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Komunikasi Ekspresif Media TikTok
Authors: Lusiana Yeni , Paramita Sinta
Published: September 2022

TikTok is an application that provides unique and interesting effects that can be used by all users of the TikTok application to easily create a video with a short duration. The TikTok application is in great demand from minors to parents. TikTok users who create content can express themselves with the gestures displayed so that their existence appears. This study aims to discuss how content that displays expressive communication through TikTok virtual media with samples used, namely new users and old users of the TikTok application who have used the 'Album Cover' and 'Emoji Imitation' features. In this study, researcher used a qualitative approach. The methods used are observation, interviews, documentation, and literature study. In conducting the development, the research subjects consisted of two old users and two new users who had created content. The research results obtained from this study are (1) TikTok users are interested in using this application because they follow trends and are not active. (2) TikTok users are uncertain when to use TikTok and messages are conveyed to TikTok users, namely using TikTok with positive things and being more confident in expressing themselves. (3) Users prefer the 'Album Cover' feature because they can freely display the gestures they make.
TikTok merupakan sebuah aplikasi yang memberikan efek yang unik dan menarik yang bisa digunakan oleh semua pengguna aplikasi TikTok dengan mudah untuk membuat sebuah video dengan berdurasi pendek. Aplikasi TikTok banyak diminati mulai dari anak dibawah umur hingga orangtua. Pengguna TikTok yang membuat konten dapat mengekspresikan diri dengan gestur yang ditampilkan sehingga munculnya eksistensi diri. Penelitian ini bertujuan untuk membahas cara konten yang menampilkan komunikasi ekspresif melalui media virtual TikTok dengan sampel yang digunakan yaitu pengguna baru dan pengguna lama aplikasi TikTok yang pernah menggunakan fitur ‘Album Cover’ dan ‘Emoji Imitation’. Dalam penelitian ini peneliti menggunakan pendekatan kualitatif. Metode yang digunakan yaitu observasi, wawancara, dokumentasi, dan studi pustaka. Dalam melakukan pengembangan, subjek penelitian yang terdiri dari dua pengguna lama dan dua pengguna baru yang pernah membuat konten. Hasil penelitian yang didapat dari penelitian ini yaitu (1) pengguna TikTok tertarik menggunakan aplikasi ini karena mengikuti trend dan sedang tidak ada aktivitas. (2) Pengguna TikTok tidak menentu waktunya untuk menggunakan TikTok dan pesan disampaikan untuk pengguna TikTok yaitu menggunakan TikTok dengan hal yang positif dan lebih percaya diri dalam mengekspresikan diri. (3) Pengguna lebih menyukai fitur ‘Album Cover’ karena bisa leluasa menampilkan gestur yang dibuat.
Pengaruh Penyebaran Berita Hoax Covid-19 pada WhatsApp dari Facebook terhadap Perilaku Masyarakat
Authors: Alfiana Regita , Junaidi Ahmad
Published: September 2022

The influence of the spread of Covid-19 hoax news has given rise to a lot of public opinion that can create dissent in society. These Covid-19 hoax news increasingly have a negative effect on the community and affect people's behavior. In this study, there are two variables, namely variable X the influence of spreading Covid-19 hoax news on WhatsApp from Facebook and variable Y of community behavior. The theoretical basis used in this research is media literacy theory, media exposure theory, public behavior theory, hoax concept, whatsapp, and facebook. This study uses a quantitative approach with a survey method. The population in this study was the WhatsApp user community and a questionnaire was distributed to 100 respondents who had been determined using the Slovin formula. The data obtained were analyzed using the technique of simple linear regression test, T test, validity test, reliability test, and normality test. The results of the analytical test found in this study are it can be concluded that H0 is rejected and H1 is accepted. This means that there is an influence on the spread of Covid-19 hoax news on WhatsApp from Facebook on people's behavior.
Pengaruh penyebaran berita hoax Covid-19 menimbulkan banyak opini publik yang dapat membuat perpecahan di masyarakat. Berita-berita hoax Covid-19 ini semakin menimbulkan efek negatif kepada masyarakat hingga mempengaruhi perilaku masyarakat. Dalam penelitian ini terdapat dua variabel yaitu variabel X pengaruh penyebaran berita hoax Covid-19 pada WhatsApp dari Facebook dan variabel Y perilaku masyarakat. Landasan teori yang digunakan dalam penelitian ini adlaah teori literasi media, teori terpaan media, teori perilaku masyarakat, konsep hoax, whatsapp, dan facebook. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi pada penelitian ini adalah masyarakat pengguna whatsapp dan dilakukan penyebaran kuisioner kepada 100 respinden yang telah ditentukan menggunakan rumus slovin. Data yang diperoleh dianalisis menggunakan teknis uji regresi linear sederhana, uji T, uji validitas, uji reabilitas, dan uji normalitas. Hasil uji analisis yang ditemukan pada penelitian ini dapat disimpulkan H0 ditolak dan H1 diterima. Artinya ada pengaruh penyebaran berita Hoax Covid-19 pada WhatsApp dari Facebook terhadap perilaku masyarakat.
Pengaruh Online Consumer Reviews Pada Aplikasi Female Daily Network terhadap Keputusan Pembelian Produk Skincare Somethinc
Authors: Trivena Jessica , Erdiansyah Rezi
Published: September 2022

The beauty industry is one industry that is quite concerned with online customer reviews. Beauty products are product categories that are assessed through personal information experiences. Evaluation of the experience of using the product becomes important for consumers of beauty products. The purpose of this study was to determine the extent of the impact and influence of online consumer reviews on purchasing decisions for SomeThinc Skincare products. The theory that the author uses is Social Judgment Theory, this theory describes how a person makes judgments based on the relevance of the information received and related. Explanative quantitative research using questionnaire data collection method which was distributed to 105 respondents who read SomeThinc product reviews on the Female Daily Network application through Purposive Sampling. Then the data obtained will be analyzed using the Simple Linear Regression Test. The results of this study indicate that the Online Consumer Review on the Female Daily Network application has an effect on purchasing decisions for SomeThinc products by 58.2% so it can be concluded that the Online Consumer Review is in the Latitude of Acceptance category from Social Judgment Theory. Therefore, based on the results of the research that the researchers did, the researchers gave advice to SomeThinc to develop reviews on the Female Daily application to be the right marketing strategy in the future.
Industri kecantikan merupakan salah satu industri yang cukup mementingkan online customer reviews. Produk kecantikan merupakan kategori produk yang dinilai melalui pengalaman informasi pribadi. Evaluasi pengalaman penggunaan produk menjadi penting bagi konsumen produk kecantikan. Tujuan penelitian ini untuk mengetahui sejauh mana dampak dan pengaruh review konsumen online terhadap keputusan pembelian beberapa produk Skincare Somethinc. Teori yang penulis gunakan adalah Social Judgement Theory, teori ini menggambarkan bagaimana seseorang membuat penilaian berdasarkan relevansi informasi yang diterima dan terkait. Penelitian bersifat kuantitatif eksplanatif menggunakan metode pengumpulan data kuesioner yang dibagikan terhadap 105 responden yang membaca review produk Somethinc pada aplikasi Female Daily Network melalui Purposive Sampling. Kemudian data-data yang didapat akan dianalisis menggunakan Uji Regresi Linear Sederhana. Hasil penelitian ini menunjukkan bahwa Online Consumer Review pada aplikasi Female Daily Network berpengaruh terhadap keputusan pembelian produk Somethinc sebesar 58,2% sehingga dapat disimpulkan bahwa Online Consumer Review di dalam kategori Latitude of Acceptance dari Social Judgement Theory. Maka dari itu, berdasarkan hasil penelitian yang peneliti lakukan, peneliti memberi saran terhadap Somethinc untuk mengembangkan ulasan pada aplikasi Female Daily menjadi strategi pemasaran yang tepat kedepannya.
Strategi Marketing Public Relations Gaspace dalam Membangun Brand Awareness di Era Pandemi
Authors: Hadianti Mirella Putri , Setyanto Yugih
Published: September 2022

Due to the increasing price of office rentals in Jakarta every year, coworking space has become a phenomenon for workspace facilities that can be rented at affordable costs. As a result, there are many enthusiasts, increase in numbers in coworking spaces in Indonesia, especially Jakarta, even in the pandemic era. This makes the marketing public relations team required to be more creative and critical in seeing opportunities and circumstances for how to build and create brand awareness for a product. There needs to be a communication and marketing strategy that is designed to achieve this goal by utilizing existing media. The public relations theory used is mix model, namely the P.E.N.C.I.L.S. theory. Qualitative research approach with exploratory case study method. Researchers collect data by observation, in-depth interviews, and documentation. The result of the research is that public relations and marketing of Gaspace Coworking Space apply a strategy to build brand awareness initiated by Thomas L. Harris which is called the theory of the public relations mix, namely P.E.N.C.I.L.S which consists of Publicity, Event, News, Community Involvement, Inform or Image, Lobbying Negotiation, and Social Responsibility in introducing Gaspace to the wider community.
Akibat harga sewa perkantoran di Jakarta semakin meningkat setiap tahunnya, coworking space hadir menjadi fenomena untuk fasilitas ruang bekerja yang dapat disewa dengan biaya terjangkau. Akibatnya banyaknya peminat maka terdapat peningkatan pada jumlah coworking space yang berada di Indonesia terlebih Jakarta meskipun di era pandemi. Hal ini membuat team marketing public relations dituntut untuk lebih kreatif dan kritis dalam melihat kesempatan dan keadaan untuk bagaimana membangun dan menciptakan brand awareness bagi suatu produk. Perlu adanya strategi komunikasi juga marketing yang dirancang untuk mencapai tujuan tersebut dengan memanfaatkan media yang ada. Teori yang digunakan adalah model bauran public relations yaitu teori P.E.N.C.I.L.S. Untuk pendekatan penelitian kualitatif dengan metode studi kasus eksploratori. Peneliti mengumpulkan data dengan observasi, wawancara mendalam, serta dokumentasi. Hasil penelitian adalah Public relations dan marketing Gaspace Coworking Space menerapkan strategi untuk membangun brand awareness yang diprakarsai oleh Thomas L. Harris yang disebut teori bauran public relations yaitu P.E.N.C.I.L.S yang terdiri dari Publicity, Event, News, Community Involvement, Inform or Image, Lobbying Negotiation, dan Social Responsibility dalam memperkenalkan Gaspace kepada masyarakat luas.
Analisis Semiotika Unsur Komunikasi Sosok Figur Soekarno Pada Film “Soekarno: Indonesia Merdeka”
Authors: Subekti Andrean Eddy , Junaidi Ahmad
Published: September 2022

The process of modernization is always moving dynamically and very quickly which affects human patterns, actions and behaviors that have an impact on the changing social structure in society. This leads to the growing flow of communication and information. One of the results of this development is film. Film is a medium of communication that can convey messages and other things to the audience. “Soekarno: Indonesia Merdeka” is one of the films that tells about Sukarno's struggle in delivering Indonesia to the gate of independence. This research aims to examine and analyze the elements of communication contained in the film “Soekarno: Indonesia Merdeka”. This research uses roland barthes semiotic theory that focuses on signs, the author tried to analyze the element of public communication on the figure of Sukarno and his speeches shown in the film “Soekarno: Indonesia Merdeka”. This research uses qualitative approach methods as well as the subject of this research focused on The Film “Soekarno: Indonesia Merdeka” and the object of this research is an element of communication attached to the figure of Sukarno. The authors use triangulation techniques to ensure the validity of the data.
Proses modernisasi selalu bergerak dinamis dan sangatlah cepat yang mempengaruhi pola. Tindakan dan tingkah laku manusia yang berdampak pada berubahnya struktur sosial yang ada di masyarakat. Hal tersebut mengakibatkan semakin berkembangnya arus komunikasi dan informasi. Salah satu hasil dari berkembangnya hal tersebut adalah Film. Film merupakan suatu media komunikasi yang dapat menyampaikan pesan dan hal-hal lain kepada penontonnya. Film “Soekarno: Indonesia Merdeka” merupakan salah satu film yang menceritakan tentang perjuangan Soekarno dalam menghantarkan Indonesia menuju pintu gerbang kemerdekaan. Penelitian ini bertujuan untuk meneliti dan menganalisa unsur komunikasi yang terkandung di dalam film “Soekarno: Indonesia Merdeka”. Penelitian ini menggunakan teori semiotika Roland Barthes yang memusatkan perhatian pada tanda (sign), penulis mencoba menganalisis unsur komunikasi publik pada sosok Soekarno dan pidato-pidatonya yang ditampilkan pada film “Soekarno: Indonesia Merdeka”. Penelitian ini menggunakan metode pendekatan kualitatif serta subjek penelitian ini terfokus pada film “Soekarno: Indonesia Merdeka” dan objek penelitian ini adalah unsur komunikasi yang melekat pada sosok figur Soekarno. Penulis menggunakan Teknik triangulasi untuk memastikan keabsahan data.
Pengaruh Penyebaran Isu Standar Kecantikan Korea Selatan Melalui Media Sosial terhadap Perilaku Imitasi Penggemar K-Pop
Authors: Mellicia  , Utami Lusia Savitri Setyo
Published: September 2022

The spread of South Korean culture is currently very popular in Indonesia. This spread is called Hallyu or Korean wave, Korean wave not only spreads culture but various aspects such as style of dress, beauty, food and lifestyle products. The spread of the Korean wave made Indonesian K-Pop fans love beauty products from South Korea. Especially teenage girls who have a high curiosity so they want to do imitation behavior. This study uses two variables, namely the spread of issues using thetheory agenda setting and the imitation behavior variable using social learning theory. The approach in this research is quantitative by using a survey method to 100 respondents to K-Pop fans aged 10-25 years. The sampling technique used is random. The respondent's data processing was tested to be valid, reliable and normal. The data analysis technique used simple linear regression analysis, the coefficient of determination test (R2), and the T test. The results of the research analysis on the issue distribution variable (X) had the highest dimension, namely the media dimension. While the imitation behavior variable (Y) has the highest dimension, namely the dimension of motor reproduction. This statement is proven based on the results of the T test that the spread of issues has a significant influence on imitation behavior so that H0 is rejected and H1 is accepted, meaning that the spread of issues variable X has an effect on the imitation behavior variable Y.
Penyebaran budaya Korea Selatan saat ini sangat populer di Indonesia. Penyebaran ini disebut dengan hallyu atau Korean wave, Korean wave tidak hanya penyebarkan kebudayaan saja tetapi berbagai aspek seperti gaya beerpakaian, produk kecantikan, makanan dan gaya hidup. Penyebaran Korean wave membuat penggemar K-pop Indonesia menyukai produk kecantikan dari Korea Selatan. Terutama remaja perempuan yang memiliki rasa ingin tau yang tinggi sehingga ingin melakukan perilaku imitasi. Penelitian ini menggunakan dua variabel yaitu variabel penyebaran isu dengan menggunakan teori agenda setting dan variabel perilaku imitasi dengan menggunakan teori pembelajaran sosial. Pendekatan pada penelitian ini, yaitu kuantitatif dengan menggunakan metode survei kepada 100 responden kepada penggemar K[1]pop yang berusia 10-25tahun. Teknik pengambilan sampel yang digunakan yaitu secara acak. Pengolahan data responden teruji valid, reliabel, dan normal. Teknik analisis data menggunakan analisis uji regresi linear sederhana, uji koefisien determinasi (R2), dan uji T. Hasil analisis penelitian pada variabel penyebaran isu (X) memiliki dimensi tertinggi yaitu dimensi media. Sedangkan variabel perilaku imitasi (Y) memiliki dimensi tertinggi yaitu dimensi reproduksi motorik. Pernyataan ini terbukti berdasarkan hasil uji T bahwa penyebaran isu memiliki pengaruh yang signifikan terhadap perilaku imitasi sehingga H0 ditolak dan H1 diterima, artinya variabel penyebaran isu X berpengaruh terhadap variabel perilaku imitasi Y.
Analisis Content Marketing Melalui Media Sosial (Studi Kasus Instagram Fayt Official)
Authors: Veironie Alicia , Sari Wulan Purnama
Published: September 2022

Information technology in the digital era has a very large influence on society in carrying out its activities, for example related to business, education, entertainment, etc. Because people's activities today can not be separated from social media, because by utilizing social media can facilitate various aspects of life. The development of internet progress is very dynamic, so the various technologies and features available to users are always changing, for example the emergence of various social media. An example of a brand that uses Instagram as a social media platform to promote its brand is FAYT Official. This study aims to determine the marketing communication strategy carried out by FAYT Official in Instagram social media using qualitative research methods and using a case study approach and content marketing theory. The subject of this research is FAYT Official. While the object of this research is the marketing communication strategy activities carried out by FAYT Official on Instagram social media. The author uses the data validity test in qualitative research including test, credibility, transferability, dependability, and confirmability. Data from the results of the study were obtained through observations on Instagram FAYT Official and conducted interviews with brand managers and directors of FAYT and the author also did documentation.
Teknologi informasi pada era digital memberikan pengaruh yang sangat besar pada masyarakat dalam melakukan kegiatannya, misalnya terkait dengan bisnis, Pendidikan, hiburan, dll. Sebab aktivitas masyarakat saat ini tidak bisa dilepaskan dari media sosial, karena dengan memanfaatkan media sosial dapat mempermudah berbagai aspek kehidupan. Perkembangan kemajuan internet sangat dinamis tersebut maka berbagai macam teknologi dan fitur yang tersedia bagi pengguna pun selalu mengalami perubahan, misalnya munculnya beragam media sosial. Contoh brand yang memanfaatkan media sosial Instagram sebagai wadah untuk mempromosikan brand nya yaitu FAYT Official. Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh FAYT Official dalam media sosial Instagram dengan menggunakan metode penelitian kualitatif dan menggunakan pendekatan studi kasus dan teori content marketing. Subjek dalam penelitian ini adalah FAYT Official. Sedangkan objek dalam penelitian ini adalah kegiatan strategi komunikasi pemasaran yang dilakukan FAYT Official dalam media sosial Instagram. Penulis menggunakan Uji keabsahan data dalam penelitian kualitatif meliputi uji,credibility, transferability, dependability, dan confirmability. Data dari hasil penelitian diperoleh melalui observasi pada Instagram FAYT Official dan melakukan wawancara dengan brand manager serta direktur dair FAYT dan penulis juga melakukan dokumentasi.
Pengaruh Electronic Word of Mouth (E-WoM) dan Brand Trust terhadap Keputusan Pembelian Konsumen Modelano
Authors: Kuant Michelle , Erdiansyah Rezi
Published: September 2022

Modelano is a brand that markets various types of products in Indonesia and abroad. One of the strategies in the marketing sector is the Modelano brand which is used to increase marketing and of course increase profits. Researchers are interested in knowing how much influence electronic word of mouth and brand trust have on purchasing decisions for Modelano brand products. The consumers targeted by the researchers in this study are Instagram followers of @modelano899. The theories and concepts used are, e-WoM (electronic word of mouth), as a theoretical reference and brand trust as a theoretical reference, and purchasing decisions as a research concept. The research method in this study uses a quantitative research approach and uses a survey method to as many as 100 respondents as the sample in this study and uses a research instrument in the form of a questionnaire. Based on the results of the study, there is a positive and significant effect of the electronic word of mouth (X1) and brand trust (X2) variables simultaneously (simultaneously) on the Modelano product purchasing decision variable (Y). Electronic word of mouth and brand trust have an influence on consumer buying decisions for Modelano products by 51.7%.
Modelano merupakan salah satu brand lokal yang memasarkan berbagai jenis produk di Indonesia maupun luar negeri. Salah satu strategi pemasaran dilakukan Modelano yang digunakan untuk meningkatkan pemasaran dan tentunya meningkatkan keuntungan. Peneliti tertarik untuk mengetahui seberapa besar pengaruh electronic word of mouth dan brand trust terhadap keputusan pembelian produk Modelano Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh e-WOM dan brand trust pada keputusan pembelian konsumen Modelano. Konsumen yang dituju oleh peneliti dalam penelitian ini adalah pengikut Instagram dari @modelano899. Teori dan konsep yang digunakan adalah, e-WoM (electronic word of mouth), sebagai acuan teori dan brand trust sebagai acuan teori, serta keputusan pembelian sebagai konsep penelitian. Metode penelitian yang digunakan berupa kuantitatif serta survei terhadap 100 responden sebagai sampel dengan kuesioner sebagai intsrumen peneliti. Berdasarkan hasil penelitian, terdapat pengaruh positif dan signifikan dari variabel electronic word of mouth (X1) dan brand trust (X2) secara simultan (bersamaan) terhadap variabel keputusan pembelian  produk Modelano (Y).