bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh E-Service Quality Dan E-Trust Terhadap Repurchase Intention (Studi Pada Pengguna Lazada Mahasiswa FISIP Undip)
Authors: Kurniasari Nadya Aghnia , Widayanto Widayanto
Published: October 2022

Abstract: The business sector and the use of information technology are indispensable because it is to support the needs of society in the modern era which emphasizes speed, practicality, convenience, security and comfort in business activities. The purpose of the research is "to determine the effect of e-Service Quality and e-Trust on repurchase intention of Lazada Users of Undip Social and Political Sciences Students. This type of research is explanatory research and sampling using purposive sampling technique, with data collection techniques using a questionnaire distributed to 100 respondents who use Lazada students of Fisip Undip. "The results showed that" e-Service Quality has a positive and significant effect on repurchase intention, e. -Trust has a positive and significant effect on repurchase intention, e-Service Quality and e-Trust have a positive and significant effect on repurchase intention. The suggestion in this study is that Lazada can improve features on the application system to make it easier for consumers to get information. In addition, upgrading the server to more capables (capable of capacity) to handle requests with larger resources to avoid overloading capacity and improving the quality of the security system on Lazada minimizes consumer concerns in the event of server disruption.Keywords :  e-Service Quality; e-trust; Repurchase Intention Abstrak: Sektor bisnis dan pemanfaatan teknologi informasi sangat diperlukan karena untuk menunjang kebutuhan masyarakat di era modern yang mementingkan kecepatan, kepraktisan, kemudahan, keamanan dan kenyamanan dalam kegiatan bisnis. Maksud dari penelitian yaitu “untuk mengetahui pengaruh e-Service Quality dan e-Trust terhadap repurchase intention pada Pengguna Lazada Mahasiswa Fisip Undip. Tipe penelitian ini adalah explanatory research dan pengambilan sampel menggunakan Teknik purposive sampling, dengan Teknik pengumpulan data menggunakan kuesioner yang dibagikan kepada 100 responden pengguna Lazada Mahasiswa Fisip Undip.”Hasil penelitian menunjukkan bahwa “e-Service Quality berpengaruh positif dan signifikan terhadap repurchase intention, e-Trust berpengaruh positif dan signifikan terhadap repurchase intention, e-Service Quality dan e-Trust berpengaruh positif dan signifikan terhadap repurchase intention”, Saran dalam penelitian ini adalah supaya Lazada dapat meningkatkan fitur pada sistem aplikasi untuk memudahkan konsumen mendapatkan informasi. Selain itu melakukan upgrade server ke yang lebih capables (mampu kapasitas) untuk menangani request dengan resource yang lebih besar untuk menghindari overload kapasitas dan meningkatkan kualitas sistem keamanan pada Lazada meminimalisir kekhawatiran konsumen jika terjadi gangguan server. Kata kunci: e-Service Quality; e-trust; Repurchase Intention
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Mobil Suzuki Karimun Wagon R di CV. Garuda Perkasa Semarang
Authors: Samudra Guritna Wasesa , Wijayanto Andi
Published: October 2022

Abstract: Transportation has become a fundamental need of human because without its existence humans can be isolated and cannot carry out mobility or movement. The automotive industry which developed rapidly in Indonesia has made the level of competition tighter, including the car industry. Suzuki Karimun Wagon R is one of the products marketed at CV. Garuda Perkasa Semarang. However, there are problems in selling this product at CV. Garuda Perkasa Semarang in two consecutive periods during 2018 to 2019 sales have decreased. This research had aim to measure the effect of price and promotion for purchase decisions of Suzuki Karimun Wagon R at CV. Garuda Perkasa Semarang. The type of this research is explanatory. The approach method used was purposive sampling technique which is distributed online through Google form. A total of 100 respondents who buy Suzuki Karimun Wagon R at CV. Garuda Perkasa Semarang City were used as sample with Likert’s Scale of measurement are being used in this research. Data analysis that being used are validity test, reliability test, coefficient of determination, simple and multiple linear regression, T test, then F test. The research concludes that price and promotion have positive and significant effect simultaneously or partially towards purchase decisions.Keywords: Price; Promotion; Purchase DecisionsAbstrak: Transportasi telah menjadi kebutuhan fundamental manusia lantaran tanpa keberadaannya manusia bisa terisolasi dan tidak bisa melangsungkan mobilitas ataupun pergerakan. Industri otomotif yang berkembang pesat di Indonesia membuat tingkat persaingan makin ketat, termasuk perindustrian mobil. Suzuki Karimun Wagon R merupakan satu dari sekian produk yang dipasarkan di CV. Garuda Perkasa Semarang. Namun, terdapat permasalahan dalam penjualan produk ini di CV. Garuda Perkasa Semarang dalam dua periode berturut-turut selama tahun 2018 hingga tahun 2019 penjualan mengalami penurunan. Riset ini mempunyai tujuan guna mengetahui apakah harga dan promosi berpengaruh positif pada keputusan pembelian mobil Suzuki Karimun Wagon R di CV. Garuda Perkasa Semarang. Riset ini menggunakan tipe explanatory. Pendekatan metode yang digunakan yaitu purposive sampling yang disebarkan secara online melalui Google form. Sebanyak 100 responden pembeli mobil Suzuki Karimun Wagon R di CV. Garuda Perkasa Semarang dijadikan sampel riset dengan skala pengukuran memakai Skala Likert. Analisis data memakai uji validitas, uji reliabilitas, koefisien determinasi, regresi linear sederhana, regresi linear berganda, uji T, serta uji F. Temuan riset menunjukan bahwasanya harga dan promosi mempunyai pengaruh positif dan signifikan secara simultan ataupun parsial pada keputusan pembelian.Kata Kunci: Harga; Promosi; Keputusan Pembelian
Pengaruh Electronic Word Of Mouth Dan Destination Image Terhadap Decision To Visit (Studi Pada Pengunjung Owabong Water Park Purbalingga)
Authors: Romadhon Akhmad Nur , Widiartanto Widiartanto , Dewi Reni Shinta
Published: October 2022

Abstract: Owabong Water Park is one of the water tourism destinations in Purbalingga which has fluctuations in the number of visits in 2015-2020. eWOM and the destination image are suspected to be the causes of the decreased decision to visit. The purpose of this study was to determine the effect of eWOM and destination image on the decision to visit of visitors to Owabong Water Park. This study uses an explanatory type. The data collection technique used a questionnaire with a sampling technique using purposive sampling and accidental sampling. The number of samples is 100 respondents who are visitors to Owabong Water Park. The test used is the validity test, reliability test, correlation coefficient test, determination coefficient test, regression test, significance test (t test and F test), and simple and multiple regression analysis. This study uses the help of the SPSS version 25.0 computer application. The results showed that there was a positive and significant influence between eWOM and destination image on the decision to visit both partially and simultaneously. Recommendations for tourist destination managers are to manage eWOM written by visitors and innovate in order to create a good destination image and hopefully increase the decision to visit tourists.Keywords: eWOM; Destination Image; Decision to Visit. Abstrak: Owabong Water Park merupakan salah satu destinasi wisata air di Purbalingga yang memiliki fluktuasi jumlah kunjungan pada tahun 2015-2020. eWOM dan destination image diduga sebagai penyebab menurunnya decision to visit. Tujuan penelitian ini adalah untuk mengetahui pengaruh eWOM dan destination image terhadap decision to visit dari pengunjung Owabong Water Park. Penelitian ini menggunakan tipe eksplanatori. Teknik pengumpulan data menggunakan kuesioner dengan pengambilan sampel menggunakan teknik purposive sampling dan accidental sampling. Jumlah sampel sebanyak 100 responden yang merupakan pengunjung Owabong Water Park. Uji yang digunakan menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi, uji signifikansi (uji t dan uji F), dan analisis regresi sederhana dan berganda. Penelitian ini menggunakan bantuan aplikasi komputer SPSS versi 25.0. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan antara eWOM dan destination image terhadap decision to visit baik secara parsial maupun simultan. Rekomendasi bagi pihak pengelola destinasi wisata adalah dengan mengelola eWOM yang ditulis oleh pengunjung dan melakukan inovasi agar terciptanya citra destinasi yang baik dan diharapkan mampu dalam meningkatkan decision to visit wisatawan.Kata Kunci: eWOM; Citra Destinasi; Keputusan Berkunjung
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Kartu Internet Simpati Telkomsel Di Semarang
Authors: Hadi Prawiro Muhammad Effendi Yassin Susastro , Wijayanto Andi
Published: October 2022

Abstract: The need for technology today is growing rapidly from time to time. Telkomsel is an internet service with an increasing number of subscribers every year. This is a must-have requirement because it can help facilitate consumers. In the midst of intense competition, it made PT Telkomunikasi Indonesia Tbk. To develop a very rapid communication technology that has a huge influence on telecommunications service companies in Indonesia. This study aims to prove the effect to brand image and product quality on customer loyalty. The type of research is explanatory research. The sampling technique used is non-probability sampling with purposive sampling method. Google forms is used fot data collection. The sample used consisted of 100 respondents who use the SimPati Telkomsel card in the city of Semarang. The results shown that brand image and product has a significant effect on customer loyalty.Keywords: Brand Image; Product Quality; Customer Loyalty; internet card SimPati Telkomsel Semarang Abstrak: Kebutuhan teknologi saat ini semakin berkembang dari waktu ke waktu secara pesat Telkomsel merupakan salah satu layanan internet dengan jumlah pelanggan yang selalu meningkat setiap tahunnya. Hal ini menjadi kebutuhan wajib memiliki karena dapat membantu memudahkan konsumen. Ditengah persaingan yang ketat, membuat PT Telekomunikasi Indonesia Tbk. Untuk mengembangkan teknologi komunikasi yang sangat pesat yang memberikan pengaruh sangat besar bagi perusahaan telekomunikasi di Indonesia. Tujuan penelitian ini membuktikan pengaruh citra merek dan kualitas produk terhadap loyalitas pelanggan. Tipe penelitian ini adalah Explanatory research. Pengambilan sample menggunakan Teknik nonprobability sampling dengan metode purposive sampling. Menggunakan google form pada penelitian ini digunakan untuk mengumpulkan data sebanyak 100 responden kartu internet SimPati Telkomsel di Semarang dijadikan sampel penelitian. Hasil riset menyimpulkan bahwa citra merek dan kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan. Kata Kunci: Citra Merek, Kualitas Produk, Loyalitas Pelanggan; kartu internet SimPati Telkomsel Semarang
Analisis Pengembangan Bisnis Indofishery Melalui Pendekatan Business Model Canvas (BMC) Dan Blue Ocean Strategy (BOS)
Authors: Putra Ijai Pratama , Prabawani Bulan
Published: October 2022

Abstract: The problem in this research as the basis for developing Indofishery's business is still stagnating and has not yet produced optimal performance. This is due to the absence of a good future business plan development at Indofishery, including the inability to fulfill consumer demand, the absence of a team and business partners in each region, not maximally implementing promotional and marketing strategies, and there are company resources in the form of a website and applications that are not being utilized very well. The aim of this research is to know the general picture of Indofishery and the future model of Indofishery's business development. This study used a qualitative method with six key informants to obtain data in the field. The results showed that to design a future Indofishery business development model using a business model canvas and blue ocean strategy approach, planning ideas at several innovation center points, namely the key activity element by creating educational and coaching activities for supplier fishermen, channel element by utilizing the role of the driver as a promotional and marketing, revenue stream element by renting out advertising space on website and application, and customer relationship element by creating a system of return and complaint and vouchers for free postage and discount programs on national holidays.Keywords: Business Development;  Business Model Canvas; Blue Ocean Strategy Abstrak: Permasalahan pada penelitian ini dikarenakan pengembangan bisnis Indofishery masih mengalami stagnasi dan belum menghasilkan kinerja yang optimal. Hal tersebut disebabkan belum adanya rencana model pengembangan bisnis ke depan yang baik pada Indofishery diantaranya yaitu ketidakmampuan dalam memenuhi permintaan konsumen, belum adanya tim dan mitra bisnis di setiap daerah, kurang maksimalnya dalam menerapkan strategi promosi dan pemasaran, serta adanya sumber daya perusahaan yang berupa website dan aplikasi yang belum termanfaatkan dengan baik. Tujuan penelitian ini adalah untuk mengetahui gambaran bisnis Indofishery saat ini dan merancang model pengembangan bisnis Indofishery ke depan. Penelitian ini menggunakan metode kualitatif dengan enam informan kunci untuk memperoleh data di lapangan. Hasil penelitian menunjukkan untuk membuat rancangan model pengembangan bisnis Indofishery ke depan menggunakan pendekatan business model canvas dan blue ocean strategy ide perencanaan berfokus pada beberapa titik pusat inovasi yaitu pada elemen key activities yaitu dengan menciptakan kegiatan edukasi dan pembinaan kepada nelayan pemasok, elemen channels dengan memanfaatkan peran driver sebagai media promosi dan pemasaran, elemen revenue streams dengan menyewakan space iklan di website dan aplikasi, dan elemen customer relationship dengan menciptakan sistem return dan complain serta program voucher gratis ongkir dan diskon di hari besar nasional.Kata kunci: Pengembangan Bisnis; Bisnis Model Canvas; Blue Ocean Strategy
Pengaruh Debt To Equity Ratio, Return On Equity, Price To Book Value Dan Earning Per Share Terhadap Harga Saham Perusahaan Batubara Yang Terdaftar Di Bursa Efek Indonesia Periode 2015-2019
Authors: Meri Nur Des , Wijayanto Andi
Published: October 2022

Abstract: This study aims to determine the effect of debt to equity ratio, return on equity, price to book value and earnings per share on stock prices. The population in this study are coal companies listed on the Indonesia Stock Exchange for the period 2015-2019. The data used are secondary data from the published IDX and Indopremier. The population in this study was selected using purposive sampling method so as to produce 17 companies that meet the criteria. The analysis technique used is linear regression analysis with the SPSS program Based on the results of this study, it can be concluded that partially the debt to equity ratio and return on equity have no significant effect on stock prices. Other variables, namely price to book value and earnings per share have a significant effect on stock prices. Simultaneously, debt to equity ratio, return on equity, price to book value and earnings per share have a significant effect on stock prices.Keywords: debt to equity ratio; return on equity; price to book value; earnings per share and stock price. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh debt to equity ratio, return on equity, price to book value dan earning per share terhadap harga saham. Populasi dalam penelitian ini adalah perusahaan Batubara yang terdaftar di Bursa Efek Indonesia periode 2015-2019. Data yang digunakan adalah data sekunder dari IDX dan indopremier yang dipublikasikan. Populasi dalam penelitian ini diseleksi menggunakan metode Purposive Samplingsehingga menghasilkan 17 perusahaan yang memenuhi kriteria.Teknik analisis yang digunakan adalah analisis regresi linier dengan program SPSS.Berdasarkan hasil penelitianini dapat disimpulkan bahwa secara parsialdebt to equity ratiodan return on equity tidak berpengaruh secara signifikan terhadap harga saham. Variabel lainnya yaitu price to book value dan earning per share berpengaruh secara signifikan terhadap harga saham. Secara simultan, debt to equity ratio, return on equity, price to book valuedan earning per share berpengaruh secara signifikan terhadap harga saham.Kata Kunci: debt to equity ratio; return on equity; price to book value;earning per share dan harga saham.
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Hypermart Paragon Semarang)
Authors: Ayumi Baariq , Budiatmo Agung
Published: October 2022

Abstract: The level of product sales can indicate consumer purchasing decisions. Based on data from Hypermart Paragon Semarang and the results of an interview with an employee, it shows that sales of Hypermart Paragon Semarang have decreased in recent years. The purpose of this study was to determine the effect of price and promotion on purchasing decisions through buying interest as an intervening variable. This type of research is explanatory research with data collection techniques using questionnaires. The sample of this research is 100 consumers of Hypermart Paragon Semarang. The analytical technique used is quantitative analysis with the help of IBM SPSS version 16.0 application and Sobel analysis to test the effect of intervening variables. The results showed that there was a positive and significant effect on price on buying interest, promotion on buying interest, price on purchasing decisions, promotion on purchasing decisions. The results of the indirect effect test show that there is a positive and significant effect of price on purchasing decisions through buying interest, as well as promotion on purchasing decisions through buying interest.Keywords: price; promotion; buying interest; purchase decision Abstraksi: Tingkat penjualan produk dapat menunjukkan keputusan pembelian konsumen. Berdasarkan data dari Hypermart Paragon Semarang dan hasil wawancara dengan salah satu karyawan menunjukkan bahwa penjualan Hypermart Paragon Semarang beberapa tahun belakangan mengalami penurunan. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian melalui minat beli sebagai variabel intervening. Tipe penelitian ini adalah explanatory research dengan teknik pengumpulan data menggunakan kuesioner. Sampel dari penelitian ini adalah 100 konsumen Hypermart Paragon Semarang. Teknik analisis yang digunakan adalah analisis kuantitatif dengan bantuan aplikasi IBM SPSS versi 16.0 serta analisis sobel untuk menguji pengaruh variabel intervening. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada harga terhadap minat beli, promosi terhadap minat beli, harga terhadap keputusan pembelian, promosi terhadap keputusan pembelian. Hasil uji pengaruh tidak langsung menunjukkan adanya pengaruh positif dan signifikan harga terhadap keputusan pembelian melalui minat beli, serta promosi terhadap keputusan pembelian melalui minat beli.Kata kunci: harga, promosi, minat beli, keputusan pembelian
The Effect Of Information Technology And Knowledge Management On Employee Performance (Study At PT Astra Otoparts Finance Accounting Division)
Authors: Purba Yusenda , Pradhanawati Ari
Published: October 2022

Abstract: PT. Astra Otoparts is one of the largest and leading automotive business companies in Indonesia. In the business environment, information technology is indispensable in the operational activities of organizations or companies to achieve goals. The application of this technology aims to obtain a value chain for companies and organizations from information technology that has benefits for all fields by being oriented to improving employee performance and company productivity which is useful for obtaining benefits with minimal costs and risks. The effectiveness of the use of information technology will contribute to employee performance, so that employee performance can achieve maximum results if it is supported by the knowledge possessed, reduce human errors, such as forgetting, decreased precision due to fatigue, and others. Based on this positive relationship, it can increase that the improvement of information technology and management of PT Astra Otoparts will increase the performance of employees in the Finance Accounting division. Suggestions in this study are companies should always evaluate regularly the application of information technology to what extent employees understand and are able to use their knowledge to manage the technology that has been provided so as to improve employee performance.Keywords: information technology; knowledge management; employee performanceAbstrak: PT. Astra Otoparts merupakan salah satu perusahaan bisnis otomotif terbesar dan terkemuka di Indonesia. Pada lingkungan bisnis, teknologi informasi pastinya sangat diperlukan dalam kegiatan operasional organisasi ataupun perusahaan untuk mencapai tujuan. Penerapan teknologi ini bertujuan untuk mendapatkan nilai rantai bagi perusahaan dan organisasi dari teknologi informasi yang memiliki manfaat untuk semua bidang aspek bisnis dengan orientasi kepada peningkatan kinerja karyawan dan produktifitas perusahaan yang berguna untuk mendapatkan keuntungan dengan biaya serta resiko yang seminimal mungkin. Hasil penelitian berdasarkan uji signifikan (uji F) menunjukkan bahwa teknologi informasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan pada PT Astra Otoparts divisi Finance Accounting, serta Manajemen Pengetahuan berpengaruh signifikan terhadap kinerja karyawan pada PT Astra Otoparts divisi Finance Accounting. Berdasarkan hubungan positif tersebut dapat diasumsikan bahwa semakin teknologi informasi dan manajemen pengetahuan PT Astra Otoparts maka semakin tinggi pula kinerja karyawan divisi Finance Accounting. Saran dalam penelitian ini adalah perusahaan harus selalu mengadakan evaluasi secara rutin terhadap penerapan teknologi informasi meninjau sejauh mana karyawan memahami dan mampu menggunakan pengetahuannya untuk mengelola teknologi yang telah disediakan sehingga dapat meningkatkan kinerja karyawan. Kata Kunci: teknologi informasi, manajemen pengetahuan, kinerja karyawan
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN (Studi Kasus Peacockoffie Gombel Semarang)
Authors: Rahma Shania Aulia , Daryanto Seno Agus Hermani
Published: October 2022

Abstract: A lot of coffee shop in  Semarang makes shop owners compete to win the competition. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the good product quality and low prices. In fact, not all coffee shops have high loyalty, including Peacockoffie Gombel. This study aims to determine the effect of product quality and price on consumer loyalty Peacockoffie Gombel. This type of research is explanatory research with a purposive sampling method. Data collection techniques were used by distributing questionnaires and interviewing 100 respondents who have made purchases at Peacockoffie Gombel at least 3 times. The data analysis method used is regression analysis using the SPSS 26.0 application. The results of this study indicate that product quality affects consumer loyalty and prices that affect consumer loyalty, and there is an influence between product quality and price on consumer loyalty. The suggestions given to Peacockoffie Gombel on product quality aspects need to be improved, especially in terms of menu diversity, appearance in the presentation of drinks and food, as well as the distinctive taste and aroma of drinks and food to be able to satisfy consumer desires with an appetizing taste and appearance. In terms of price, it is necessary to vary the price to be able to compete with other coffee shops. Meanwhile, from the aspect of consumer loyalty, there needs to be a promotion in the form of a bundling package so that consumers can try other product variants without having to spend more money, or by presenting a unique name on the menu variant to attract consumers.
PENGARUH CAPITAL ADEQUACY RATIO (CAR), NON PERFORMING LOAN (NPL), BEBAN OPERASI PENDAPATAN OPERASI (BOPO) DAN LOAN TO DEPOSIT RATIO (LDR) TERHADAP NET INTEREST MARGIN (NIM) (Studi pada Bank Umum Swasta Nasional Devisa dengan Manajemen Konvensional yang T
Authors: Briliantoro Savanero , . Saryadi
Published: October 2022

Abstract: Banking is an institution that brings together those who need funds and those who have funds. One of the bank's assessments is the level of efficiency with financial ratios that can be seen in the financial statements. The level of efficiency is described by the NIM ratio. Based on data obtained from 18 Conventional Foreign Exchange National Private Commercial Banks, only 4 banks have NIMs in the healthy category (>6%), while other banks have NIMs in the unhealthy category (<6%). To maintain NIM in a healthy condition, it is necessary to know what factors influence it. This study aims to determine the effect of Capital Adequacy Ratio, Non Performing Loan, Operating Income Operating Expenses, and Loan to Deposit Ratio on Net Interest Margin (NIM). The population of this research is all National Private Foreign Exchange Commercial Banks with conventional management listed on the Indonesia Stock Exchange in 2015-2019. The data was taken through the official website of the Indonesia Stock Exchange and the Financial Services Authority and analyzed using the Classic Assumption Test, Correlation Coefficient Test, Coefficient of Determination Test, Simple Linear Regression Test, Multiple Linear Test, T Test, and F Test with the SPSS data processing application. The results showed that CAR had a significant positive effect on NIM, NPL had no effect on NIM, BOPO had a significant negative effect on NIM. BOPO is the ratio that most dominantly affects NIM, second is the CAR ratio, and the last is NPL, while LDR has no influence on NIM. From the results of this study, it is concluded that the better the CAR, NPL, BOPO, and LDR will increase the NIM at Conventional Foreign Exchange National Private Banks listed on the Indonesia Stock Exchange in 2015-2019 and BOPO is the most dominant ratio affecting NIM. The advice for banks is to always keep the bank's financial ratios in a healthy condition so that they can increase their net interest profits. Banks are also expected to be able to maintain the BOPO ratio in a healthy condition because BOPO has the most dominant influence on NIMKeywords: Capital Adequacy Ratio, Non-Performing Loan, Operating Expenses Operating Income, Loan to Deposit Ratio, Net Interest Margin
PENGARUH CELELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST (Studi pada Pengguna Honda Vario di Kawedanan Pedan Kabupaten Klaten)
Authors: Rahmawati Ismi , Yanto Wida
Published: October 2022

Abstract: PT Astra Honda Motor has experienced rapid development which can be proven from the various awards received by PT Astra Honda Motor. However, when viewed from the sales data of PT Astra Honda Motor Klaten, the sales volume decreased by 15.33% in 2016. This type of research is explanatory research, using a questionnaire as a method of data collection. The purpose of this study was to determine the effect of variables Celebrity endorser and Brand Image on Purchasing Decisions through Brand Trust as an intervening variable (Studies on the community in Kawedanan Pedan, Klaten Regency, who use Honda Vario). The research techniques used is Non Probability Sampling, with the type of purposive sampling and snowball sampling. The samples collected were 100 respondents from the Kawedanan Pedan community of Klaten Regency using Honda Vario. Based on the results of data processing analysis with Warp.PLS 7.0, it explains that the celebrity endorser variable, brand image and brand trust have a direct effect on purchasing decisions. And the variable that has the biggest influence is brand image on brand trust. It can also be seen that celebrity endorsers and brand image have an indirect effect on purchasing decisions through brand trust. Researchers advise Astra Honda Motor based on the lowest recapitulation value given by respondents on the assessment indicators, namely by improving and improving, among others, looking at the experience of prospective endorsers before being selected as celebrity endorsers, increasing the attractiveness of advertisements so that potential consumers are interested in the products offered and choose celebrity endorser that suits market needs Keywords: Celebrity Endorser, Brand Image, Brand Trust, Purchase Decision
PENGARUH PROMOSI DAN ELECTRONIC WORD OF MOUTH PADA MARKETPLACE BUKALAPAK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Marketplace Bukalapak)
Authors: Pangastuti Titania Putri , Pradhanawati Ari , Pradhanawati Ari , Pradhanawati Ari
Published: October 2022

Abstract: The consumptive lifestyle of today's society encourages many marketplaces to emerge. Bukalapak continues to improve service quality, but the intense competition makes Bukalapak's ranking and visits decrease every year, this indicates a decline in purchasing decisions at Bukalapak. The company's goal in improving service is to provide satisfaction and a good impression on consumers to make purchases, which are shown in several aspects such as promotion and electronic word of mouth. This study aims to determine: (1) the positive effect of promotion on the purchasing decisions at Bukalapak, (2) the positive effect of electronic word of mouth on purchasing decisions, (3) the positive effect of promotion and electronic word of mouth together on purchasing decisions. The type of the research is explanatory research using non-probability sampling and purposive sampling methods to which only consumers who have made purchases 3 times at Bukalapak in the past year. The number of samples in this study amounted to 100 respondents. The data collection method used in this research is a questionnaire compiled with a Likert Scale via google form then calculated using Microsoft Excel and SPSS for windows version 24 to test validity, reliability, correlation coefficient test, coefficient of determination, simple regression analysis, regression analysis multiple, significance test (t test and F test). The results of this study are: promotion and electronic word of mouth variabels have a significantly strong and positive effect either partially or simultaneously. Partially, promotions contributed 45.4% to purchasing decisions, while electronic word of mouth contributed 50.5% to purchasing decisions. Then simultaneously promotion and electronic word of mouth contributed 57.2% to purchasing decisions. It is recommended that Bukalapak increase their intensity of promotions to attract consumers in order to increase purchases. In addition, Bukalapak needs to improve their service quality and their rapid response in handling negative reviews by the consumer. Keywords: Promotion, Electronic Word of Mouth, Purchase Decision
ANALISIS KEPUTUSAN PEMBELIAN AMDK ADES DITINJAU DARI GREEN ADVERTISING, BRAND IMAGE, DAN GREEN AWARENESS (Studi pada Mahasiswa S1 Universitas Diponegoro Konsumen Ades)
Authors: Iswanti Nofia Tri , Hadi Sudharto P. , Pinem Robetmi Jumpakita
Published: October 2022

Abstract: This research aims to determine the effect of green advertising, brand image, and green awareness as variable x on purchasing decisions as variable y. The type of research used is explanatory research. The population in this research were undergraduate students at Diponegoro University as a Ades consumers, with a sample of 100 respondents. The sampling technique in this research used non-probability sampling with purposive sampling method. Data collection was carried out through online questionnaires due to pandemic conditions that did not support the distribution of questionnaires directly to respondents. The data analysis method used is descriptive analysis using correlation coefficient and determination test, simple and multiple linear regression, t test, and F test which is processed using SPSS (Statistical Program for Social Science) version 21.0. The results showed that there was a positive and significant influence partially or simultaneously on green advertising, brand image, and green awareness variables on purchasing decisions. Keywords: Brand Image; Green Advertising; Green Awareness; Purchase Decision  Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh antara green advertising, brand image, dan green awareness sebagai variabel x terhadap keputusan pembelian sebagai variabel y. Tipe penelitian yang digunakan adalah explanatory research. Populasi dalam penelitian ini adalah Mahasiswa S1 Universitas Diponegoro Konsumen Ades dengan sampel sebanyak 100 responden. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner online karena kondisi pandemic yang tidak mendukung penyebaran kusioner secara langsung kepada responden. Metode analisis data yang digunakan adalah analisis deskriptif menggunakan uji koefisien korelasi dan determinasi, regresi linear sederhana dan berganda, uji t, dan uji F yang diolah dengan menggunakan SPSS (Statistical Program for Social Sciene) versi 25.0. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara parsial maupun simultan variabel green advertising, brand image, dan green awareness terhadap keputusan pembelian. Kata kunci: Citra Merek; Iklan Hijau; Kesadaran Lingkungan; Keputusan Pembelian
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Penggunaan Aplikasi Grab
Authors: Riski Putri V. Nia Aprilia , Pradhanawati Ari
Published: October 2022

Grab is an on demand service provider company that offers various services to meet needs. The number of competitors with similar services makes Grab's position in the Top Brand Index fluctuating from 2017 - 2020 and has not been able to outperform its toughest competitor, Gojek. It is suspected that service quality and promotion are factors that can influence the decision to use the Grab Application. This study aims to determine the effect of service quality and promotion on decisions to use the Grab Application. The results showed that the service quality variable (X1) and promotion variable (X2) simultaneously gave a significant, strong and positive influence on the decision variable to use Grab (Y). Simultaneous calculation of service quality has the greatest influence on the decision to use. Partially, service quality contributes 45% to usage decisions, while promotion contributes 37.7% to usage decisions. Then simultaneously the quality of service and promotion contributed 49.5% to the decision to use. It is recommended that Grab should be more responsible in providing compensation / compensation related to poor service without going through a complicated process and carrying out sales promotion activities by providing a longer validity period. Grab merupakan perusahaan penyedia layanan jasa on demand yang menawarkan berbagai layanan guna memenuhi kebutuhan. Banyaknya pesaing dengan layanan sejenis membuat posisi Grab pada Top Brand Index mengalami fluktuatif dari tahun 2017 – 2020 dan belum dapat mengungguli pesaing terberatnya yakni Gojek. Diduga kualitas pelayanan dan promosi sebagai faktor yang dapat mempengaruhi keputusan penggunaan Aplikasi Grab. Penelitian ini memiliki tujuan untuk mengetahui pengaruh kualitas pelayanan dan promosi terhadap keputusan penggunaan Aplikasi Grab. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan (X1) dan variabel promosi (X2) secara simultan memberi pengaruh signifikan, kuat dan positif terhadap variabel keputusan penggunaan Grab (Y). Perhitungan secara simultan kualitas pelayanan memiliki pengaruh yang paling besar terhadap keputusan penggunaan. Secara parsial kualitas pelayanan menyumbang sebesar 45% terhadap keputusan penggunaan, sedangkan promosi menyumbang sebesar 37,7% terhadap keputusan penggunaan. Kemudian secara simultan kualitas pelayanan dan promosi menyumbangkan sebesar 49,5% terhadap keputusan penggunaan. Disarankan Grab harus lebih bertanggung jawab dalam memberikan kompensasi/ganti rugi terkait pelayanan yang buruk dengan tanpa melalui proses yang rumit dan melaksanakan kegiatan promosi penjualan dengan memberikan jangka waktu berlaku yang lebih lama.
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Turnover Intention Karyawan (Studi pada Karyawan Pelaksana Produksi PT Putra Albasia Mandiri Temanggung)
Authors: Su'ada Alviolita Muna , Hadi Sudharto P , Suryoko Sri
Published: October 2022

High turnover intention of production workers can disrupt the company's activities and productivity. One of the manufacturing companies that have a high turnover level on production worker is PT Putra Albasia Mandiri Temanggung. The research aimed at finding out the effect of job satisfaction and organizational commitment on the turnover intention of PT Putra Albasia Mandiri Temanggung production workers. The type of research used is explanatory research. The population of the research is the production workers of PT Putra Albasia Mandiri Temanggung with a sample of 76 respondents. The sampling method used in this research is non-probability sampling with accidental sampling technique. Data collection uses questionnaires that are given directly to respondents by complying with health protocols due to the Covid-19 pandemic. The analysis technique used is quantitative and qualitative analysis using validity, reliability, correlation coefficient, coefficient of determination, simple and multiple linear regression, t test, and F test test which is processed using SPSS 25.0 version. The results of the study indicate that there is a negative and significant influence, either partially or simultaneously, between the variables of job satisfaction and organizational commitment on the turnover intention of the production workers of PT Putra Albasia Mandiri Temanggung.Turnover intention yang tinggi pada karyawan pelaksana produksi dapat mengganggu aktivitas dan produktivitas perusahaan. Salah satu perusahaan manufaktur yang memiliki tingkat turnover yang tinggi pada karyawan pelaksana produksi adalah PT Putra Albasia Mandiri Temanggung. Penelitian ini bertujuan untuk mengetahui pengaruh antara kepuasan kerja dan komitmen organisasi terhadap turnover intention karyawan pelaksana produksi PT Putra Albasia Mandiri Temanggung. Tipe penelitian yang digunakan adalah explanatory research. Populasi dalam penelitian ini adalah karyawan pelaksana produksi PT Putra Albasia Mandiri Temanggung dengan jumlah sampel 76 responden. Metode pengambilan sambel dalam penelitian ini menggunakan non-probability sampling dengan teknik accidental sampling. Pengumpulan data menggunakan kuesioner yang diberikan secara langsung kepada responden dengan menaati protokol kesehatan karena adanya pandemi Covid-19. Teknik analisis yang digunakan adalah analisis kuantitatif dan kualitatif dengan menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sederhana dan berganda, uji t, dan uji F yang diolah menggunakan SPSS 25.0 version. Hasil penelitian menunjukkan adanya pengaruh negatif dan signifikan baik secara parsial maupun simultan antara variabel kepuasan kerja dan komitmen organisasi terhadap turnover intention karyawan pelaksana produksi PT Putra Albasia Mandiri Temanggung.
Pengaruh Brand Experience dan Harga terhadap Keputusan Penggunaan Maskapai Penerbangan Citilink (Studi pada Pengguna Maskapai Penerbangan Citilink di Kota Semarang)
Authors: Amalina Nur , Prihatini Apriatni Endang , Pradhanawati Ari
Published: October 2022

Maskapai penerbangan bertarif rendah (LCC) selalu diminati oleh masyarakat Indonesia, salah satunya maskapai penerbangan Citilink. Namun, dilihat dari posisi Top Brand Index dalam 5 tahun terakhir dari tahun 2016-2020 Citilink belum mampu menciptakan kekuatan brand karena tetap berada di bawah posisi maskapai penerbangan pesaing sejenis, yaitu Lion Air. Maskapai penerbangan Citilink sebagai salah satu penerbangan yang menerapkan low cost carrier ternyata jika dibandingkan dengan maskapai penerbangan pesaing, maskapai penerbangan Citilink menawarkan harga yang lebih tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh brand experience dan harga terhadap keputusan penggunaan maskapai penerbangan Citilink. Tipe penelitian ini adalah explanatory research dan pengambilan sampel menggunakan teknik nonprobability sampling dengan purposive sampling&snowball sampling. Teknik pengumpulan data dengan metode kuesioner menggunakan google form. Sampel yang digunakan sebanyak 100 responden. Penelitian ini menggunakan analisis kualitatif dan kuantitatif dengan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi linier sederhana dan berganda, serta signifikasi uji t dan uji F. Hasil penelitian menunjukkan variabel brand experience dan harga terhadap keputusan penggunaan memiliki pengaruh yang kuat. Namun, kedua variabel independen tersebut belum dapat dikatakan sangat baik karena terdapat beberapa persepsi negatif dari responden. Maskapai penerbangan Citilink perlu meningkatkan dan memperhatikan brand experience penumpang dengan desain interior yang dikemas seindah mungkin agar nyaman di mata penumpang serta aktif dalam menyiarkan slogan/tagline Citilink dan menetapkan & menyesuaikan harga yang ditawarkan kepada konsumen.
Pengaruh E-Service Quality, Perceived Ease Of Use, dan Brand Trust terhadap Loyalitas Konsumen (Studi Kasus pada Konsumen Pizza Hut Delivery Pekalongan)
Authors: Izzah Naela Nurul , Budiatmo Agung , Listyorini Sari
Published: October 2022

Fast food is one of the most popular culinary businesses in Indonesia. Fast food restaurants do not only exist abroad, in Indonesia they are also increase aggressively enhancing fast food brands, including in the city of Pekalongan. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the quality of electronic services, perceived ease of use and high brand trust. From the number of Pizza Hut Delivery members who always increase every year, it turns out that the number of passive consumers is increasing in number due to low consumer loyalty. This study aims to determine the effect of E-service quality, Perceived ease of use, and Brand Trust on consumer loyalty Pizza Hut Delivery Pekalongan. This type of research is explanatory research with purposive sampling method. The data collection technique used a questionnaire distributed to 100 respondents who had made a purchase at Pizza Hut Delivery Pekalongan. The data analysis method used is regression analysis using SPSS 25.00 software. The results of the study concluded that e-service quality, perceived ease of use, and brand trust had a significant effect on consumer loyalty at Pizza Hut Delivery Pekalongan. Makanan cepat saji atau fast food termasuk salah satu bisnis kuliner yang kini diminati di Indonesia. Restoran fast food tidak hanya ada di luar negeri, di Indonesia pun semakin gencar meningkatkan brand fast food tak terkecuali di kota Pekalongan. Salah satu caranya dengan memiliki tingkat loyalitas konsumen yang tinggi. Loyalitas Konsumen yang tinggi dapat dipengaruhi oleh kualitas pelayanan elektronik, persepsi kemudahan penggunaan dan kepercayaan terhadap merek yang tinggi. Dari banyaknya member Pizza Hut Delivery yang selalu mengalami kenaikan setiap tahunnya ternyata jumlah konsumen yang pasif semakin naiknya jumlah dikarenakan loyalitas konsumen yang rendah. Penelitian ini bertujuan untuk mengetahui pengaruh E-service quality, Perceived ease of use, dan Brand Trust terhadap loyalitas konsumen Pizza Hut Delivery Pekalongan. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada 100 responden yang pernah melakukan pembelian pada Pizza Hut Delivery Pekalongan. Metode analisis data yang digunakan adalah analisis regresi dengan menggunakan bantuan software SPSS 25.00. Hasil penelitian menyimpulkan bahwa e-service quality, perceived ease of use, dan brand trust berpengaruh signifikan terhadap loyalitas konsumen pada Pizza Hut Delivery Pekalongan.
Pengaruh Corporate Social Responsibility (CSR) dan Motivasi terhadap Kinerja Karyawan Produksi PT. Globalindo Intimates Klaten
Authors: Isdiyarti Diyah , Suryoko Sri , Dewi Reni Shinta
Published: October 2022

Sumber daya manusia merupakan faktor terpenting yang menjadi penggerak dalam perusahaan. PT. Globalindo Intimates adalah perusahaan swasta garment yang beroperasi pada produksi underwear atau pakaian dalam seperti bra, panties, camisole, piyama set, boxer short dan pant yang memiliki pasar di luar negeri. Tetapi menurut data absensi karyawan yang fluktuatif, turnover yang tinggi setiap tahunnya dari tahun 2016 – 2019 dan adanya data dalam setahun hasil produksi masih ada yang belum mencapai target yaitu pada tahun 2019. Dapat diindikasikan bahwa ada penurunan pada kinerja karyawan. Penurunan kinerja karyawan ini kemungkinan diakibatkan Corporate Social Responsibility (CSR) dan motivasi. Penelitian ini bertujuan untuk mengetahui pengaruh Corporate Social Responsibility (CSR) dan motivasi terhadap kinerja karyawan. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampling menggunakan pendekatan non probability sampling. Pengumpulan data menggunakan kuesioner dan google form. Sampel berjumlah 96 responden yang dibagikan kepada karyawan produksi PT. Globalindo Intimates yang telah bekerja minimal selama 1 tahun. Penelitian ini menggunakan analisis kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi sederhana, analisis regresi berganda, Uji t dan Uji F. Berdasarkan hasil analisis, dapat disimpulkan terdapat pengaruh positif dan signifikan variabel Corporate Social Responsibility (CSR) dan motivasi terhadap kinerja karyawan baik secara parsial maupun simultan. Saran yang diajukan dalam penelitian ini adalah PT. Globalindo Intimates diharapkan memberikan APD (Alat Pelindung Diri) lebih lengkap kepada karyawan produksi, mempertahankan dalam mendaftarkan karyawan dalam program BPJS Ketenagakerjaan, PT. Globalindo Intimates dapat menambah program pelatihan kerja agar kualitas kerja karyawan semakin baik dan memberikan program bantuan untuk keluarga karyawan bisa berupa beasiswa.