bluuebunny/crossref_metadata_2025 huggingface dataset:
Hot Spots and Trends Analysis of Elderly-Oriented Interface Design
Authors: Wang Ziang
Published: February 2023

This study aims to analyse the hot spots and trends of elderly-oriented
interface design, use Web of Science Core Collection data as a sample and
apply the scientific bibliometric method to visualize the documents
publications, countries, research institutions, authors, keyword clusters,
reference co-citation status to generate a map of scientific knowledge by
VOSviewer and CiteSpace, the analysis and discussion are also combined with
relevant parameters. The overall number of documents within the search range
are on the rise, but the cooperation between research institutions and
authors is not close enough. Research hotspots are mainly focused on
usability, user experience, human-machine interface, human-computer
interaction, quality-of-life, performance, healthcare, system, etc. The
future hotspots and trends of elderly-oriented interface design will consist
of physical-activity, health, management, etc. This study offers researchers
a comprehensive understanding of elderly-oriented interface design studies
in the last decades and research directions for the future.
Effects of Users’ Familiarity in Icons on the Cognitive Performance of
Icon Identification
Authors: Zhao Zihan , tang Wenzhe , Li Linlin , Xue ChengQi
Published: February 2023

This study investigated the effects of icon familiarity on visual search
task and semantic information recall. First, participants need to search for
target icons among 10 unfamiliar icons. The familiarity of the ten target
icons is different, which is determined by the number of occurrences in the
training stage. In the training stage, subjects are familiar with the ten
icons and their semantics, and the number of occurrences of each icon is
random. After the visual search task, participants first memorize the
semantic information of the icon, and then recall the semantic information
of the corresponding icon. The results showed that in the visual search
task, the participants' response time was faster when the icons were more
familiar.
Enhancement Characteristics of Visual Stimulus Elements in SSVEP-BCI
System
Authors: Li Zhiyuan , Zhou Zhaozhe , Wang Yiyan , Tian Jingze , Yang Wenjun , Niu Yafeng
Published: February 2023

SSVEP-BCI system has the advantages of few recording electrodes, short
training time, strong anti-interference ability, etc. It is widely used in
the brain-computer interface (BCI) field. However, this system also has the
disadvantage of low recognition efficiency. Its stimulation interface will
also cause visual fatigue for the users. Therefore, aiming at the
optimization of stimulus elements in the SSVEP-BCI interface, this paper
explored the impact of different numbers of auxiliary stimulus particles on
the system recognition efficiency and user experience under the same
stimulus area. Relevant ergonomic experiments and subjective evaluations
were conducted. Ergonomic experiment results show that the number of
auxiliary stimulus particles has a significant impact on the recognition
efficiency of the system. When the number of auxiliary stimulus particles
approaches infinity, the recognition efficiency is the highest. The
subjective evaluation results show that the change in the number of
auxiliary stimulus particles has a significant impact on the system
interface usability index score, and the score is higher when the number is
infinite. From the perspective of design ergonomics, this study explored the
impact of the number of auxiliary stimulus particles on the efficiency of
the brain-computer interface system and user satisfaction, the research
conclusions have important guiding significance for optimizing and
standardizing the design of the brain-computer interface.
Smarandache Curves According to Flc-frame in Euclidean 3-space
Authors: ŞENYURT Süleyman , AYVACI Kebire Hilal , CANLI Davut
Published: February 2023

The paper investigates some special Smarandache curves according to Flc-frame in Euclidean 3-space. The Frenet and Flc frame vectors, curvature and torsion of the new constructed curves are expressed by means of the initial curve invariants. For the sake of comparison in view, an example for Smarandache curves according to both Frenet and Flc frame is also presented at the end of paper.
Smarandache Curves of Involute-Evolute Curve According to Frenet Frame
Authors: SİVAS Selin , ŞENYURT Süleyman , ÇALIŞKAN Abdussamet
Published: February 2023

In this paper, the invariants of the Smarandache curves, which consist of Frenet vectors of the involute curve, are calculated in terms of the evolute curve.
Temporalis muscle reattachment by using transosseus running suture along superior temporal line: technical note
Authors: Štimac Dinko , Janković Dragan
Published: February 2023

Introduction: After reattachment of the temporalis muscle, atrophy of the temporalis muscle may occur, which is associated with difficulty in chewing function. To prevent this, numerous surgical modifications have been made to allow reattachment of the temporalis muscle with minimal damage.
Methods: We describe the technical details of surgical modification for reattachment of the temporalis muscle in 12 cases treated surgically in our department.
Results: We used a transosseous continuous suture along the superior temporal line as a base for reattachment of the muscle. The temporalis muscle was successfully reattached in all observed cases. No infections, dislocations, muscle tears, or significant temporal atrophy with depression occurred in any of the observed cases. In the author's technique, the temporalis muscle is reconstructed anatomically at the level of the superior temporal line. At follow-up after approximately 24 months, all patients were satisfied with the cosmetic result.
Conclusions: The use of running sutures along the superior temporal line is a safe, simple, and successful alternative for reattachment of the temporal muscles in patients undergoing surgery for intracranial pathology. The surgery takes slightly longer but does not require additional costs. This technique minimizes the risk of atrophy of the temporal muscles. With this technique, muscle tension was maintained with good stabilization and the cosmetic result is also satisfactory.
Delayed cerebral vasospasm following traumatic acute subdural hematoma: case report
Authors: Suzuki Kaima , Lepić Milan , Sato Hiroki , Tabata Shinya , Kimura Tatsuki , Kobayashi Hiroki , Yoshida Keijiro , Fukuoka Masayoshi , Yahagi Nobuyuki , Maeda Takuma , Ooigawa Hidetoshi , Kurita Hiroki
Published: February 2023

Introduction: Post-traumatic vasospasm is a rare but known ischemic damage after severe traumatic brain injury that independently predicts patients’ outcome. Although the pathogenesis and risk factors have not been elucidated, some reports describe relationship between the occurrence of vasospasm and traumatic subarachnoid haemorrhage. Here, we report a case of vasospasm in a patient with acute subdural hematoma in which traumatic subarachnoid haemorrhage was not recognized both surgically and radiologically.Case Report: A 60-year-old male was admitted for head trauma. Neurologically, he was somnolence and showed left hemiparesis. Computerized tomography (CT) revealed large acute subdural hematoma in the left side associated with midline-shift. He underwent urgent craniotomy and hematoma evacuation. Postoperatively, he recovered well with resolution of neurological symptoms. Follow-up CT revealed complete removal of hematoma. However, his level of consciousness deteriorated on the 5th day after surgery. CT showed no ischemic lesion, but 3D-CT angiography revealed diffuse vasospasm in the right middle cerebral artery. Subsequently, his neurological condition recovered gradually and he was discharged ambulatory on the 9th day after the surgery. Follow-up angiography showed the spasm had disappeared completely.Conclusion: Post-traumatic vasospasm without traumatic SAH was described. The etiology and pathogenesis of this fairly rare condition associated with head trauma is discussed.
Inflation : Direct Effect on Middle/Lower Income Group
Authors: KAPOOR SHIV
Published: February 2023

Achieving stable economic growth is a prerequisite for achieving sustained economic development. Price fluctuations develop an unpredictable environment that is not favorable to development activity. When prices rise, consumers must pay more than they did in the past. Non-essential commodities like alcohol and other vices will likewise cost extra in addition to essential goods. In this essay, the true impact of inflation is discussed. The author believes that inflation is perceived differently by different socio-economic demographics, and seeks to establish an inflation measure parameter for each defined demographic. Main factors assessed will include food, housing, and transportation. Keywords: Consumer price Index, GDP deflator, monetary policy,Inflation.
Effects of Integration of Multi Type DGs on Voltage stability and Loss Minimization in the Distribution System
Authors: S J Dr.Rudresha , G. Ankaliki Dr. Shekhappa , Ananthapadmanabha Dr.T , V Dr.Girish
Published: February 2023

In recent days in distribution system the more importance is giving to Loss minimization techniques since electricity demand is continuously increasing and utility companies are struggling to meet this rapid increase in load due constraints on energy resource to increase the generation. Furthermore, voltage instability phenomena is also playing important role in distribution systems and caused a major blackout in the network. To solve the above problem new technology that is drawing more attention is Distributed Generation (DG). Placing DG in the distribution system inherently reduces the power loss and improves the system voltage. The selection of type of DG, proper placement and sizing of DG plays an important role. This paper presents an effective methodology to identify the optimum location of multi type DG in the distribution system in order to reduce the losses and improve the voltage. In this work the IEEE 33-Bus system is simulated in Power World Simulator (PWS) and the voltage stability and system losses are analyzed with different types of DGs and combination of different types of DGs are studied. Simulation result shows that optimal placement and sizing of DG will reduce the system losses and improve the voltage profile within the acceptable limits and the loss reduction and voltage profile improvement are depending on the types of DGs and combination of DGs placed in the distribution system. Index Terms: Distributed generation, Optimum size, Optimum location, Power loss, Power world simulator, Sensitivity analysis, Types of DG, Voltage stability.
An Empirical Study on Efficient Banking System and Services: Reality or Myth
Authors: Garg Dr. Suman
Published: February 2023

In 1991-1992 Liberalisation has been initiated in Indian economy, and liberalization was incomplete without Globalization and Privatisation (LPG). All these initiatives have opened the doors for the private and foreign parties, who were interested in banking business. LPG has fastened the pace of growth in Indian economy, mobilizing the funds, immense infrastructure development, investment churning etc. From the customer perspective, services have been improved drastically, transaction time has been reduced, customers are empowered by technology driven banking. Earlier customers had to choose Public sector banks as an only option, to avail the banking services but after LPG there are many options to get banking services. Although private sector banks has given a intense competition to the PSU (Public sector units) banks but they joined the banking industry with a motive of profitability and wealth maximisation, a large number of complex products are introduced to meet the different requirements of the customer, but these products are not easily understood by the customers and leads to mis-selllling. In the name of the superior services, multiple and exorbitant charges are levied on the customers and erode the customer money. By arranging the modern looking facilities and maintaining physical appearance of the branch premises, higher Average balance is demanded from the customers. The services are based on the financial health of the customer. In this paper we briefly elaborate the post liberalization scenario and the bank practices with the provisions of the Customer service code 2018 (CSC, 2018) (Issued by Reserve Bank of India to take care of the customer interest by monitoring the customer services practices in banks). In this research we found that banks are lacking in providing services as per the commitments made by CSC and certain issues are raised by the customers regarding insufficiency in the services. Methodology- Structured questionnaire has been used to collect the data from private sector and public sector bank customers. So that, a representative data can be collected to draw the conclusions. Findings- In this research we found that banks are lacking in providing services as per the commitments made by CSC and certain issues are raised by the customers regarding insufficiency in the services. Practical Implication- This study provides an in-depth analysis of consumer’s problem and the level of unawareness among the customers about their rights. Hence, the apex banking authorities should take relevant steps to spread the awareness among the customer and take corrective actions, so that banking activities can be done as per the norms of customer service code. Originality- This research work is totally new in this field, researcher is able to collect only couple of studies in this field, rest are the literature is similar but not in the same field. It will add to the existing literature for further research. Keywords: Profit Motive, customer service code, Bank Practice, Customer Services
A Study on Consumers’ Perspective Towards Social Media Marketing During Covid-19
Authors: Chauhan Sushil , Thakur Sanjay
Published: February 2023

The outspread of the Covid-19 has impacted the whole world. Before this pandemic, business firms and world economies were growing with a great pace. But in 2020, corona pendeamic has caused an unrest in the business world. Since, the Governments has imposed restriction policies consequently business firms started adoption of technology to carry out business activities. Shifting them towards online plateform for several activities incluing marketing and advertisements. Digital marketing modes viz. social media marketing, search engine marketing, email marketing etc. have gained momentum. Present study is aimed to find out customers’ perceptions towards social media marketing especially during pandemic. The study used crossectional survey method to collect responses from 253 online users. A significant impact of social media marketing on consumer behaviour was noticed. The study may help help business organizations to develop sustainable business startegies amidst pandemic. Keywords: Social Media Marketing, Covid-19, Consumers Behaviour, Digital Markting.
IMAGE SECURITY ENHANCEMENT USING CRYPTOGRAPHY
Authors:   K.S. Institute of Technology, Bangalore, India, Shivaraju Chaitanya , G Deepa , N K Deepthi , U Mythreyi , S Prof. Manoj Kumar
Published: February 2023

In the recent years, the trends in technology have come up with a solution to share digital media in an easier and rapid manner which leads to the use of media in an illegitimate manner. In order to make this problem less severe, various cryptographic techniques can be used to secure the digital media by encrypting them. The following article presents a technique that enables the implementation of image security through three different techniques namely Double random phase encoding, Chaos based encryption and steganography methods. Key Words: Cryptography, Double Random Phase, Steganography, Chaos encryption, image security.
DIGITAL EMPOWERMENT
Authors: Thakur Shivani , Gain Namrata , Soni Chitransh
Published: February 2023

To prepare India for a knowledge-based future, the government has launched Digital India. Hon. Shri Narendra Modi, India's Prime Minister, has placed a priority on the country's national e-governance plan and approved the initiative known as Digital India, which aims to convert the country into a knowledge economy and digitally empowered society. Government of India's ambitious effort, Digital India, is budgeted at Rs.1,13,000 crores. By coordinating and synchronizing interaction with the Central Government and State Government, this will be done to empower citizens with exceptional governance capabilities and prepare India for a knowledge-based transformation.
Upaya Mereduksi Budaya Pernikahan Usia Dini Di Masa Pandemic Covid-19
Authors: Husnial Pardi Habib , Muharrar Muharrar
Published: February 2023

This participatory action research-based service activity aims to find out the reality of early marriage which is one of the threats in destroying the younger generation. This needs serious attention from varies parties related parties, especially institutions related to this issue. To reduce the culture of early marriage through KKP-DR UIN Mataram activities, there are several programs related to efforts to reduce early marriage during the current pandemic. Data were collected by observation and interview methods with various informants, namely the community and village officials in Sesela, Tamansari, Jerigo and Montong Betok villages. The form of the program used is a socialization program. From the results of feedback and evaluation after the socialization program, it was found that public knowledge about the impact of early marriage is increasing, especially their awareness which is manifested by more intensely providing direction and advice between fellow citizens, especially to their children.
Amatör Lig Futbolcularının Antrenörlerine İlişkin Karizmatik Liderlik Algılarının İncelenmesi
Authors: EKİN Mina , ALTUNTAŞ Ekrem Ali , YORULMAZLAR Mehmet Mustafa
Published: February 2023

Modern dünyada hızla gelişen teknoloji ve değişen yaşam standartları bireyleri daha hırslı ve rekabetçi olmaya zorlamaktadır. Ortak hedefleri olan bireylerin, kurumların veya şirketlerin hedeflerine yönelik plan, program ve stratejilerini en iyi yönetecek liderleri seçmesi hedefe ulaşma konusunda stratejik ve önemli bir hamle olarak görülmektedir. Bu bağlamda yapılan araştırmanın amacı amatör futbol liginde oynayan futbolcuların antrenörlerine ilişkin karizmatik liderlik algılarının farklı değişkenler açısından incelenmesidir. Çalışmanın araştırma grubunu yaş ortalamaları 20,6 olan 219 futbolcu oluşturmaktadır. Bu araştırmada, araştırmacı tarafından düzenlenen “Kişisel Bilgi Formu” ile “Karizmatik Liderlik Ölçeği” kullanılmıştır. Veriler Google Form üzerinden oluşturulan online anket ile toplanmıştır. Verilerin analizinde SPSS 23 paket programı kullanılmıştır. Verilerin değerlendirilmesinde istatistiki yöntem olarak; frekans, aritmetik ortalama, standart sapma, tek faktörlü ANOVA ve Pearson Korelasyon testleri kullanılmıştır. Verilerin parametrik testlerin ön şartlarını sağlayıp sağlamadığını ölçmek amacıyla Skewnes, Kurtosis testleri ve Levene Testi yapılmıştır. Analiz sonuçlarına göre, sporcuların yaşı, oynadıkları amatör lig ve spor yıllarına göre antrenörlerine ilişkin karizmatik liderlik algıları farklılık göstermektedir. Araştırma sonuçlarına göre yaş arttıkça futbolcuların antrenörlerine ilişkin karizmatik liderlik algı puanlarının da arttığı söylenebilir. Ayrıca Daha üst amatör lig kategorisinde karizmatik liderlik algısı puan ortalaması yükselirken amatör lig kategorisi düştükçe karizmatik liderlik algısı ortalama puanının da düştüğü görülmektedir. Buna ek olarak spor yaşı ilerledikçefutbolcuların antrenörlerine ilişkin karizmatik liderlik algısının arttığı görülmektedir. Elde edilen bu sonuçların literatürde çok fazla araştırılmamış alanlardan biri olması sebebiyle önemli katkılar sağlayacağı düşünülmektedir. Profesyonel futbol liginde veya diğer spor dallarında da benzer araştırmaların yapılabileceği önerilmektedir.
Role of Karela in Diabetes: A Review
Authors: Sharma Shallu , Kumar Ravi Shankar
Published: February 2023

Diabetes mellitus is among the most common disorder in developed and developing countries, and the disease is increasing rapidly in most parts of the world. It has been estimated that up to one-third of patients with diabetes mellitus use some form of complementary and alternative medicine. One plant that has received the most attention for its anti-diabetic properties is bitter melon, Momordica charantia (M. charantia), commonly referred to as bitter gourd, karela and balsam pear. Its fruit is also used for the treatment of diabetes and related conditions amongst the indigenous populations of Asia, South America, India and East Africa. Abundant pre-clinical studies have documented in the anti-diabetic and hypoglycaemic effects of M. charantia through various postulated mechanisms. However, clinical trial data with human subjects are limited and flawed by poor study design and low statistical power. The present review is an attempt to highlight the antidiabetic activity as well as phytochemical and pharmacological reports on M. charantia and calls for better-designed clinical trials to further elucidate its possible therapeutic effects on diabetes.
Effect of Pregnancy Stages on Changes in Lipid Profiles
Authors: Musa Marwah Isam Sulaiman
Published: February 2023

Defines Pregnancy is a physiological process occurring among women and female mammals; it usually begins with the process of fertilization of one egg or more, and the evolution of the atom inside the mother's womb is called a fetus or Embryo and continues the development of the fetus inside the mother until the birth. Usually, Pregnancy in women Aly40-36 continues)) almost a week after the end of the last menstrual cycle, more studies on Pregnancy in which women took the biggest in the research and investigation share, compared with studies conducted on female mammals. Pregnancy might result through a traditional male-female partnership or using cutting-edge medical technology. Nevertheless, the fetus grows and develops inside the mother's womb. Pregnancy is associated with major changes inside lipid profiles During Pregnancy. This study aimed to determine the level of triglycerides (T.G.), high-density lipoprotein (HDL), total Cholesterol (T.C.), low-density lipoprotein (LDL) and VLDL levels in the third trimester of Pregnancy in Tikrit city pregnant women. Ninety blood samples were taken at various times throughout Pregnancy for this prospective investigation. The analysis of variance was used to look at the data, and a significance level of p 0.05 was used. The results showed that the concentration of Cholesterol increased significantly with the progression of Pregnancy, as it was higher in the second and third stages of Pregnancy compared to the first stage of Pregnancy, while no significant differences were shown in the concentration of high-density lipoprotein (HDL) and low-density lipoprotein (LDL) with the progression of Pregnancy. In contrast, the first and last stages of Pregnancy were significantly superior in the concentration of VLDL and triglycerides (T.G.) compared to the second stage of Pregnancy.       Delayed T.G. When high blood pressure in Pregnancy is combined with raised blood T.G. levels, a condition known as preeclampsia may develop. This correlation has the potential to provide light on the pathophysiology of preeclampsia and inform the design of interventions aimed at its early identification and prevention.
Effect of Salvia officinalis and Zingiber officinaler Extracts on Some Physiological and Biochemical Parameters of Mice
Authors: Dabdoub Banan R. , Abdulhadi Haitham L.
Published: February 2023

Background Sage and ginger are considered from the medicinal and aromatic herbs and as a treatment method in traditional medicine a variety of diseases and is also used as a spice for cooking. Methodology The treatments were divided into three groups for each extract of the plant extracts of sage and ginger. The first group was dosed with sage extract at the rate of 0.5 ml per day for thirty days and the second group with alcoholic extract after disposal, of alcohol in the same quantity and the latter was left without a control dose. The same process was repeated on the ginger plant, then the blood was drawn and the amount of sugar was measured in all the groups Blood was drawn a month after the mice were infused with plant extracts, and some tests were conducted that included checking blood sugar, cholesterol, triglycerides, urea and creatinine. The present study showed significant decrease in the level of blood sugar between 60 to 64 mg/100 for ginger plant and sage aqueous extract respectively, compared to the control group 110 mg/100 ml. Ginger and sage aqueous extract also significantly reduced the level of urea in the blood to 18.21 mg /100 ml compared to the control 40 mg / 100 ml. The present work found that both sage and ginger have a vital role in the treatment of various damage and diseases. This may well be a type of treatment as drug role.
Role of Essential Oils and Bioactive Components for Manufacturing Cosmetic Items
Authors: Aditi  , Dabral Kriti
Published: February 2023

The cosmetics industry has been forced to search for new active chemicals as a result of increasing customer demand as well as stricter international regulations. Botanical extract offers a source of new active chemicals that is nearly endless and may be used to make cosmetics. Due to their olfactory character in the creation of fragrances and perfumes and the many beneficial properties of their individual components (EOCs), essential oils (EOs) are becoming increasingly popular natural ingredients in the cosmetics and toiletries industry. These properties include anti-inflammatory, antimicrobial, and antioxidant properties (e.g., moisturizers, lotions and cleanser in skin care cosmetics; conditioners, masks or antidandruff products in hair care products; lipsticks, or fragrances in perfumery). It is difficult to generalise the possible applications of essential oils in cosmetics and toiletries because each essential oil has its own unique chemical profile, which is connected with its own particular collection of benefits. Instead, formulators need to make an effort to discover acceptable mixes of essential oils or essential oil compounds in order to get the results they want from the completed goods. This paper presents a detailed examination of the existing research on the usage of essential oils and essential oil compounds (EOs and EOCs) in the cosmetics sector. In addition, we will focus on a few critical topics regarding the safety of essential oils and essential oil compounds used in the cosmetics sector. When formulators of cosmetics are working to perfect products that are based on botanical extracts, they are very likely to find the information offered in this review to be valuable.
Role of Antioxidants of Natural Herbs in Management of Male Infertility
Authors: Gaznee  , Kohli Ashna , Kumar Roshan
Published: February 2023

If you and your spouse have been trying to conceive for a year and neither of you has been successful, there is a possibility that you are one of the 50–80 million people throughout the world who struggle with infertility. There is a male component present in approximately 20%-30% of these instances. It is common knowledge that low-quality sperm and oxidative stress (OS) both have a role in the aetiology of male infertility. Because of the oxidation of DNA, proteins, and lipids, excessive levels of reactive oxygen species (ROS) have the potential to disrupt the viability, motility, and morphology of sperm cells. ROS are responsible for these changes. Methods: Through the use of the PubMed interface, we searched the MEDLINE database for studies that had been completed and published during the past ten years that analysed the effect that antioxidants had on sperm in infertile guys (2012–2022). A number of different phrases, including infertility, alpha-lipoic acid, zinc, folate, coenzyme Q10, selenium, and vitamin, were utilised during the search. The study's findings indicate that inositol serves a purpose in a number of different mechanisms that foster contacts between sperm and oocytes, and that it also affects OS levels in sperm cells by way of its engagement in mitochondrial events. Alpha-lipoic acid (ALA) lessens the damage caused by reactive oxygen species (ROS) and improves the quality of sperm in a number of ways, including motility, morphology, and count. There might be a connection between not getting enough zinc in your diet and having low-quality sperm. Zinc and folate are two nutrients that can boost the quantity and quality of sperm. When taken orally, coenzyme Q10 increases the number of sperm as well as their overall motility and forward movement. A therapy with selenium (Se) results in an improvement in the sperm's overall quality, and this improvement is connected with an increase in ejaculatory production. Only vitamin B12 has been found to improve the quality of sperm; it does this by boosting sperm count and motility and by decreasing sperm DNA damage. Vitamin B12 is the only vitamin that has been proved to do this. Conclusions: Dietary supplementation with antioxidants may improve sperm quality in men with low-quality semen by reducing OS-induced sperm damage and increasing hormone synthesis and spermatozoa concentration, motility, and morphology. This may be achieved in men who also have low levels of antioxidants in their semen. Antioxidants can exert their effects in a variety of ways; hence, it is important for researchers conducting future clinical trials to study the possibility of combining a number of antioxidants.
Strategi Komunikasi Politik Tim Pemenangan Ridho dalam Pemilihan Kepala Desa Tabilaa Periode 2021-2027
Authors: Moha Mohamad Ziat , Subhan Andi , Ratnasari Dwi
Published: February 2023

One form of democracy is the election of leaders, from presidential candidates down to village head candidates. Thewinning team involvement affects the potential leader selection. The winning team needs a political communicationstrategy to win its candidate. This study aims to find out and analyze the political communication strategy of RIDHOand the winning team in the election of the Tabilaa Village Head for the 2021-2027 period. The research method usedin this study is descriptive qualitative with data collection through observation, interviews, and documentation tounderstand the phenomena in the field. The result of this study describes that RIDHO and team have several politicalcommunication strategies, namely: (1) the rhetoric by conveying messages directly about the Vision-Mission of Tabilaavillage development, (2) The propaganda as a way to control issues that arise and to hold togetherness and unity in theteam as no victory without struggling, (3) campaigns consist of an open campaign and door-to-door campaign throughcareful planning, placing communicators, drafting the 5W+1H concept, and (4) mass media use is through online news.This study can in
Politik Uang di Pemilu Indonesia: Sebuah Tinjauan
Authors: Hamson Zulkarnain
Published: February 2023

Money politics in general and local elections have become an integral part of the development of democracy inIndonesia. This study aims to reveal the causes of money politics in national and local elections. This study uses datafrom journals published and selected from 2015 to 2019. The results of this study provide an overview of the practice ofbuying and selling votes, which has become an uncontrollable part of the implementation of elections, both locally andnationally in Indonesia. National elections and local elections have been contaminated by the behavior of money. Animportant implication of the study is that money politics in elections needs immediate attention and the best solutionbecause it will guarantee the stability and quality of Indonesian democracy in the future. The methodology usedincludes 1) defining research questions; 2) determination of literature sources; 3) determination of literature searchkeywords; 4) Literature selection; and 5) extracting data. Based on the methodology, the results obtained contain 10papers. There are 10 studies that address the topic of money politics in elections, both local and national, and shareknowledge that explains that the two components influence each other. Further studies may be conducted by examiningthe extent to which money politics can be used as political costs in campaigning, but is controlled and does not violatethe rule of law.
Strategi Komunikasi Pemasaran Online Shop Brand Mabello Melona dalam Menarik Minat Konsumen di Makassar
Authors: Adiba Fahmi , Nahdiana Nahdiana , Rahayu Pramudita Budi
Published: February 2023

This study aims to analyze the marketing communication strategies of online shops employed by Mabello Melona inincreasing customers' interest in purchasing Mabello products. This is descriptive qualitative research by investigatingfacts. Data were obtained through interviews and observations of informants which were analyzed by a triangulationmethod. The result showed that Mabello Melona's marketing communication strategies employed Instagram and Tik Toksocial media and use a Shoopee marketplace application as the main sakes medium. In addition, this brand also advertised itsproduct in Instagram ads, and Tik Tok ads, and used endorsements from local and national public figures. Meanwhile, salespromotion efforts are carried out by providing giveaways, discounts, and package sales.
Pengaruh Terpaan Iklan Media Online Produk Wardah Terhadap Prilaku Mahasiswi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Islam Makassar
Authors: Dewi Yunita Prastia , Andriansyah Andriansyah
Published: February 2023

This study aims to determine how, the effect of exposure to online media advertisements for Wardah products on thebehavior of students at the Faculty of Social and Political Sciences, Makassar Islamic University. The type of researchused is quantitative research with data collection techniques through surveys and google form questionnaires with dataanalysis using Simple Linear Regression Analysis with the help of SPSS version 20. The results show that the influence ofexposure to online media advertisements for Wardah products on the behavior of students of the Faculty of Social andPolitical Sciences Makassar Islamic University so that H0 is rejected because there is no significant effect and Ha isaccepted because it has a strong and significant positive influence on buying interest in Wardah products, the effectgiven is 79.8% with a sig level. 0.000<0.005. While the remaining 20.2% is influenced by other factors.
Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep
Authors: Musdalifah Musdalifah , Machmud Sabaruddin , Yusuf Raidah Intizar
Published: February 2023

This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collectiontechniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong andsignificant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of theinfluence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.
Strategi Marketing Public Relations Hotel Neo Malioboro dalam Meningkatkan Pengunjung di Masa Pandemi Covid-19
Authors: Rasyidi Wahyu , Salim Mufid
Published: February 2023

Yogyakarta's Hotel NEO Malioboro is one of the city's three-star lodgings. This hotel, which is under the management of Archipelago International, promises a modern brand with modern and beautiful interior spaces. NEO Malioboro is a mainstay for out-of-town tourists to stay because of its very strategic location from the city center. Coronavirus makes Hotel NEO Malioboro lose visitors. Government policies that led to restrictions on community activities made tourism closed again breaking the chain of the spread of the Corona Virus. This study aims to analyze how the role and handling of a public relations officer in dealing with the pandemic situation and visitor crisis that befell Hotel NEO Malioboro. Hotel NEO's public relations measures will be analyzed to deal with the visitor crisis and increase the positive brand in the public sphere. So with that, the role of public relations is very necessary to overcome this potential so that Hotel NEO does not die in the storm of the Covid-19 pandemic. This research method uses a qualitative descriptive research approach, with Hotel NEO Malioboro as the object of research. This study uses data collection techniques based on in-depth interviews, observations, and documentation. The resource persons are public relations, the Director of sales, and a Graphic designer, while the other three speakers are respondents/visitors. Data analysis is divided into three stages: data reduction, data display, verification, and conclusion. The triangulation method is a measure of the validity and correctness of the data through data validation. The results of this study indicate that the marketing strategy carried out by public relations uses a pull strategy, pass strategy, and push strategy by maintaining customer loyalty and then is broken down with a public relations strategy process through the stages of defining problems, planning, and programming, taking action and communication, and ends with an evaluation. The number of visitors to Hotel NEO Malioboro has increased drastically after PPKM. According to insight data, viewers on various social media have also increased. The use of marketing public relations strategies can be said to be able to attract visitors back to Hotel NEO Malioboro which is experiencing a visitor crisis.
Pola Komunikasi Antara Mahasiswa dan dosen dalam Pembelajaran Online Program Studi Ilmu Komunikasi di Universitas Islam Makassar
Authors: Nur Andi Muhammad , Nahdiana Nahdiana
Published: February 2023

Online learning uses several learning applications and social networks. The role of technology in online learning is needed so we must have good knowledge and skills in the use and management of technology both as students and lecturers. This study aims to determine: 1) How is the pattern of communication between students and lecturers in online learning in the Communication Studies Program at the Islamic University of Makassar? 2) What factors support and hinder online learning between students and lecturers in the teaching and learning process? The type of research used is qualitative research with data collection techniques through interviews and documentation. Data analysis techniques used are data reduction techniques, data presentation, and drawing conclusions. The results of the study explain that: 1) The dominant communication pattern occurs in online lectures conducted by communication science students, namely a secondary communication pattern in which the process of delivering messages by the communicator to the communicant by using tools or facilities as the second medium after using the symbol on the first media. Communicators use this second media because the target of communication is far away or many in number. In this secondary communication process, the longer it will be more effective and efficient because it is supported by increasingly sophisticated information technology. In online lectures, communication that occurs is supported by the development of information technology, namely the internet 2). The supporting factors for online learning between students and lecturers in the teaching and learning process are the technology and media used, while the inhibiting factor for the internet network is one of the obstacles faced by students in online learning.
Persepsi Remaja Terhadap Program Siaran Gade-gade’na Televisi Republik Indonesia (TVRI) di Sulawesi Selatan
Authors: Hasni Hasni , Rahayu Pramudita Budi
Published: February 2023

This study aims to determine : 1) the perception of teenagers on local broadcast entertainment events, Gadegade’naTelevision of The Republic of Indonesia in South Sulawesi. 2) What factors influence youth perceptions of theGade-gade’na broadcast program on Television of the Republic of Indonesia, South Sulawesi. The type of research usedqualitative research with data collection techniques through interviews and documentation. Data analysis techniquesused data reduction, data presentation, and drawing conclusions. The result of the study stated that: 1) teenagers'perceptions of the Gade-gade’na broadcast program were categorized into perceptions based on the source and host,perceptions based on language style, and perceptions based on the content of the show. 2) Factors that influence youthperceptions of TVRI South Sulawesi’s Gade-gade’na broadcast program were internal factors and external factorsbecause internal factors had interest, the need for Gade-gade’na broadcast programs and literacy were also influentialbecause individuals were able to filter the information they accept. Then external factors, where there was an environment,experience, and communicators played an important role in receiving information.
Peran Kameramen LPP TVRI Sulawesi Selatan Dalam Meningkatkan Pemahaman Etika Pengambilan Gambar di Kalangan Milenial
Authors: Karmila Karmila , Andriansyah Andriansyah
Published: February 2023

The purpose of this study was to determine the role of LPP TVRI South Sulawesi cameramen in increasing the understanding of shooting ethics among millennials and the inhibiting factors in the application of shooting ethics among millennials. The research method used is descriptive qualitative. Data was obtained through interviews, observation, and documentation. The interview technique was conducted on 30 informants consisting of 10 employees of LPP TVRI South Sulawesi, 10 millennials who have been directly involved in LPP TVRI South Sulawesi, and 10 people who have never been directly involved in LPP TVRI South Sulawesi. The results of the study indicate the role of LPP TVRI South Sulawesi cameramen in improving the understanding of shooting ethics This is felt by millennials who have been directly involved in LPP TVRI South Sulawesi. But for millennials who have never been directly involved in LPP TVRI South Sulawesi, did not feel the role of the cameraman even though almost all of the informants stated that they did not know the ethics of taking pictures. Lack of application of ethics shooting among millennials creates a low awareness of respecting the right to privacy.
STRATEGI PROMOSI PENGELOLAAN PARIWISATA INSTAGRAMMABLE DALAM MENINGKATKAN KUNJUNGAN WISATA DI KABUPATEN BANTAENG (Studi Komunikasi Pemasaran Pariwisata Pemandian Alam Batu Doli Kabupaten Bantaeng)
Authors: Machmud Sabaruddin , Dzil Ikram Muhammad Abdi
Published: February 2023

This study aims to find out the promotional strategies carried out by the manager of the Batu Doli natural baths tourism area in Bantaeng Regency in increasing millennial tourist visits in the Batu Doli Bantaeng tourist area and to find out the factors that support and hinder the implementation of the promotion strategy for the managers of the Batu Doli natural baths tourism area This research is descriptive qualitative this research lasted for two months and used the methods of observation, interviews, and documentation. The results showed that the promotional strategies used by managers of instagrammable tourist areas are: word of mouth strategy or word of mouth, print media advertising strategies through newspapers, brochures, leaflets, and banners, and strategies for using social media, namely Instagram, blogs, and Facebook. In addition, it also implements other promotional strategies such as the use of employees as promotional communicators and the use of social media accounts. The factors that support the promotion strategy include the beauty of the panorama around the natural baths which are beautiful, cool, and still beautiful, the facilities are quite complete, the location of instagrammable spots is quite a lot and access to tourist locations that are easy, and smooth. Meanwhile, the inhibiting factor is the use of social media Instagram and Facebook belonging to the manager which has not been maximal in promoting the Batu Doli tourist area and the Covid-19 pandemic which is still ongoing today.
Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru
Authors: Risnawati Risnawati , Basalamah Zohrah , Yusuf Raidah Intizar
Published: February 2023

This study aims to determine the effect of Ruangguru advertisements on student interest in SMA Negeri 10 Makassar touse the Ruangguru application. The type of research used is Quantitative Research with respondents taken from students(i) SMA Negeri 10 Makassar class XI and XII with 147 respondents obtained in the study more than the number ofsamples needed by researchers as many as 100 respondents from 685 populations. Data were obtained through questionnairesdistributed by researchers by processing data using simple linear regression analysis with the help of the SPSS ver 24program. The results showed that the teacher's room advertisement influenced the interest of the students of SMA Negeri10 Makassar by 0.542 or 54.2% as seen from the Adjusted R Square value while the remaining 45.8% was influenced byother factors. The resulting significant value (Sig.) is 0.000 while the probability value or number is 10% or 0.01, so asignificant value (Sig.) 0.000 < 0.01 means H0 is rejected and H1 is accepted so that it can be said that the relationshipbetween the independent variables (X ) Ruangguru advertisement with the dependent variable (Y) of student interest isconsidered significant.
Analisis semiotika Roland Barthes pada Film Tarung Sarung (Interpretasi budaya Laki-Laki Berani)
Authors: Hajar Ibnu , Tajibu Kamaluddin , Astrid Andi Fauziah
Published: February 2023

This study aims to examine the cultural message of brave men in the film Tarung Sarong with the objectives, 1) to find out the meaning of denotations, connotations, and myths contained in the film Tarung Sarong 2) to know the cultural message of brave men contained in the film Tarung Sarong This research uses qualitative methods with semiotic analysis in order to make it easier to analyze the symbols/signs in the film. Data collection was carried out by watching the film first and observing the dialogue and images in the Tarung Sarong film, or other data related to the research object and having relevant and factual data. The results of the research show that in the film Tarung Sarong is a picture of a man who has a courageous attitude and responsibility in solving a problem he faces in the land of Bugis, Makassar. This film contains 12 cultural messages for brave men in the film Tarung Sarong, namely, mobs are not problem solving, men must dare to take responsibility, have a chivalrous spirit, side with the truth, uphold siri', be responsible for their own problems, do not deify money, social spirit, mutual help, learning to obey iklas, the firmness of the Bugis Makassar people in solving problems, and the attitude of resignation. The implications of this research are expected to be able to contribute to competent parties in the field of semiotic analysis and increase knowledge about cultural messages in the film "Tarung Sarong" using Roland Barthes' semiotic analysis.