bluuebunny/crossref_metadata_2025 huggingface dataset:
Mechanisms for developing Algerian university libraries through the comprehensive quality management approach: the vision of the information specialist at Mohamed Kheidar University in Biskra
Authors: Alsaid Bouafia , Abdelhady Mohamed
Published: August 2024

The article addresses the situation that the information sector is experiencing today, which makes it necessary to keep pace with the rapid developments in the fields of technology in order to invest in the development and development of the professional, information and academic sectors of libraries, and to modernize the cognitive frameworks and the structural aspects on which they are based. Today, information institutions, especially university libraries, are facing a wave of phenomena represented by: In the low level of its influence, effectiveness and activity, a lack of financial resources, the adoption of ineffective methods to achieve the desired goals, and a low level of satisfaction among beneficiaries and the level of job satisfaction among employees. This situation is exacerbated by the presence of many administrative challenges facing university libraries in the third millennium, the most important of which is the challenge of... Total Quality Management.
The Challenges that Facing the Search Engine’s Algorithms in Retrieving the Arabic Content on The World Wide Web: Analytical study. 1
Authors: El Nasharti Mo'men
Published: August 2024

This study explores an important side of managing and handling the Arabic content on the web, search on arabic content and retrieve issues. this study focuses on the challenges that facing algorithms of search engines that supported arabic language in retrieve the arabic content.
This study tries answering about a set of Queries that related to:

What 's the challenges that facing the search engine's crawler?
What's the challenges that facing the search engine's indexer?
What's the challenges that facing the search engine's ranking?

the study will depend on the analytical methodology to reach final results.
Knowledge management strategy in Algerian university libraries: A future vision and a proposed action plan
Authors: Alsaid Bouafia , Abdelhady Mohamed
Published: August 2024

The situation that the information sector is experiencing today makes it inevitable, and even very necessary, to keep pace with the rapid developments in the fields of technology in order to invest in the development and development of the professional, information and academic sectors of libraries, and to modernize the cognitive frameworks and structural aspects on which they are based. Today, information institutions, especially university libraries, are facing a wave of The phenomena are represented by a low level of influence, effectiveness, and activity, a lack of financial resources, the adoption of ineffective methods to achieve the desired goals, a low level of satisfaction among beneficiaries, and a low level of job satisfaction among employees. This situation is exacerbated by the presence of many administrative challenges facing university libraries in the third millennium. The most important of which is the knowledge management challenge.
But the problem today still remains about the extent of Algerian university libraries’ readiness to enter the information society by adopting new concepts, especially knowledge management. If libraries find the best way to apply them, they will be able to achieve their goals and interact positively by providing good services to their beneficiaries. This is what prompted us to propose The following questions: How can we be exposed to the term knowledge management? What is the concept of knowledge management in Algerian university libraries? Is there a real adoption of the concept of knowledge management in Algerian university libraries? How can a future strategy be formulated for applying knowledge management in Algerian university libraries?
To answer all these inquiries, this paper aims to present the theoretical framework on knowledge management in Algerian university libraries in light of a changing world, and to identify the extent to which there is a real understanding of this concept in our university libraries. We also developed a vision and a forward-looking future vision through the proposed action plan to activate the application of the concept of knowledge management. Knowledge as a new challenge for information institutions in Algeria in the coming decades.
Security of electronic information networks: risks and solutions
Authors: Hassanin Ragab
Published: August 2024

Electronic networks have become one of the necessities of our modern era, such that they have become indispensable in institutions, companies, governments, and even in homes. Wherever you are, you will find around you many types of computer networks that transfer a huge amount of information and data between people and institutions at the world level, and they vary. This information and data, in its importance and degree of confidentiality, range from ordinary general and scientific information to government information and statistics, state budgets, and extremely dangerous and confidential intelligence information. All of these types of information and data are transmitted and preserved in most cases via computer networks of various types and locations.
Hence the importance of these networks in the contemporary world and in daily interactions between humans in general, and from this importance stems the danger represented by the security of these networks and the security of the information that is circulated through their lines. Here we are trying to clarify the importance of the security of information networks and what are the risks that threaten them? How to combat and protect against these risks.
Programs and initiatives of social responsibility for public libraries: a comparative study
Authors: Jaafar Al-Shymaa
Published: August 2024

The public library opens its doors to all people, and always works to provide library materials in order to educate the community in which it is located regardless of gender, colour, age, culture, or social aspect, it is the institution of the people, and the role of the public library in the modern era is rich and rich in its potential, whether in the city or village, the public library has taken upon itself the leading role in the culture and welfare of society, and a well-prepared library works to spread knowledge and rationalise thought, enrich it, and generally affect the future progress of society. The public library has become an indispensable element in society, as the public library can provide the community with basic information that helps the progress of industry, agriculture, economy, trade and others
Current Records and Big Data in the Bibliotheca Alexandrina
Authors: Ellaban Nermeen
Published: August 2024

This study aims to shed light on the big data projects in BA as well as analyze the validity of the documentary environment in BA for using big data tools to benefit in the future from the vital data in BA's records. The researcher uses the case study and concludes that BA entered the era of big data through cultural-knowledge projects related to the web environment. Moreover, the research shows that the readiness rate of BA's documentary environment to utilize big data tools is (72%) ―if the researcher depends only on assessing the digital and paper records environments without records 2.0. But in the case of accounting the assessments of records 2.0, the digital and paper records' environments together, the readiness rate of BA's documentary environment to use big data tools decreases to (59%). Finally, the study recommends that BA must improve the regulatory reality of its records so as not to lose an essential source of big data in the future. Furthermore, BA can cooperate with institutions that have a background in dealing with(using) records as a source of big data to benefit from their experiences in the field.
Towards a standard digital platform for documenting the memory of the heroes and martyrs of the historic October War: an applied study
Authors: Abdel Samad Mahmoud
Published: August 2024

The study takes a noble approach in an attempt to design a comprehensive standard digital platform to document the history memory of the war with its past and present, to be the main destination for documenting and archiving the historical memory of the 6th of October 1973 War, in accordance with the archival standards and planning boundaries subject of the study to bridge the documentary and historical gap, which needs more research and studies Scientific, and present a practical application to document historical memory in an objective and cooperative manner, in commemoration of the martyrs and their sacrifices, and to introduce current and future generations to the most honorable and noble sacrifices that have been made in the history of the Arab world .
Social networks: Impact on university student readability : a field study on students of the Higher School for Technological Education Professors in Skikda
Authors: Lyazid Mokadem , Khalida Hana
Published: August 2024

The study deal with the topic of social networks and their implications for the readability of students of the Higher School of Technological Education professors in Skikda, and it aimed to uncover the justifications for the university student’s use of these networks, and the extent of their contribution to developing his intellectual awareness of the importance of reading and increasing his reading tendencies. The study relied on the curriculum. Descriptive in order to describe, analyze and provide explanations for the various relationships, leading to a set of results revealed by the study, the most important of which is that the use of social networks has a role in increasing the impact on readability among students of the High School of Professors in Skikda.
Big Data Analytics in Egyptian Public Libraries: Analysing the reality and planning for the future
Authors: Shaaban Alhassan
Published: August 2024

This study aimed to identify what big data and big data analytics are, identify the importance of big data analytics, the elements of big data analytics and tools for dealing with big data, present and analyse some Arab and international experiences of big data analytics in libraries, identify the sources of big data in Egyptian public libraries, identify the benefits of applying big data analytics in public libraries, monitor the knowledge of public library specialists about big data and their sources of knowledge, and explore the ability of public libraries to apply big data analytics in the management of their services and activities.
Macro ergonomics in Libraries: A Literature Review
Authors: Shahat Sayed
Published: August 2024

The scientific review aimed to highlight on the most important previous studies and research related to macro ergonomics in public libraries By presenting the reasons for the scientific review, objectives, and the steps it went through, and its limits, the review also dealt with the search terms in intellectual production, the sources of research for it, how to purify and choose it, and the quantitative features of the intellectual production, And also the structure of the scientific review, which was represented in three sections that included (30) studies, of which (20) foreign studies and (10) Arab studies, commenting on these studies and explaining their results and recommendations, presenting the beneficiaries of intellectual production, and the points of agreement and differences between macro ergonomics in public libraries and the published intellectual production.
Building a smart knowledge base for Arabic grammar
Authors: Al-Maliki Tariq
Published: August 2024

This article seeks to highlight the importance of knowledge bases in the automated processing of information, representation and retrieval using what is known as descriptive logic, which combines two vital characteristics of artificial intelligence and the ability to characterize a specific field. Given the importance of what they represent in retrieving and indexing data, the World Wide Web Organization issued a set of specifications aimed at Integrating knowledge bases into its linguistic system. In the second part of this article, we will design a simple knowledge base to describe Arabic grammar.
This knowledge base would describe the field of ancient Arabic grammar through two components: grammatical relationships (subjective, temporal object...) and grammatical categories (noun, letter, verb...), seeking to build a deductive system that analyzes the Arabic sentence in an intelligent way.
REF-DELIVERY project plan: electronic reference service
Authors: Helal Ahmed , Mahfouz Nashat , Aqeela Haniyeh , Saudi Amany , Al-Mabrouk Saida , Hassan Afrah
Published: August 2024

The idea of ​​the project is to create a website (www.refdelivery.com) that aims to provide a reference service in six university libraries: (6 October University Library for Modern Sciences and Arts MSA - Khartoum Applied College Library - Omar Al-Mukhtar University Library in Al-Bayda City - Palestine University Library Technical attendance - Benghazi University Library - Faculty of Computers and Information Library, Fayoum University) in order to respond to reference inquiries for library users, including students, faculty members, and graduate students.
In addition, the service in its early stages is provided free of charge until the site is developed and updated, and it reaches an advanced stage that provides everything required, based on studying the needs of the beneficiaries and interconnecting with other office sites, and companies that facilitate access to various electronic databases that allow access to them, and benefit from various sources, In addition to implementing various advanced workshops.
The project monitored identifying the number of beneficiaries who logged in to the site and their categories, the volume of reference inquiries answered, identifying the most frequently asked topics, identifying the most requested categories of reference questions, the number of times electronic materials were downloaded, and the extent to which beneficiaries used the service and evaluated it.
Among the most prominent results:
The project recommended several recommendations, including: Urging those in charge of libraries to provide reference services that focus on providing information, answering reference questions that search for specific facts, in addition to providing guidance services, and calling on other university libraries to strengthen the partnership between them and create a unified platform. To provide a unified digital reference service, which will be a destination for researchers and scholars in all fields of human knowledge, and to create comprehensive awareness to introduce all categories of beneficiaries to the services provided by the library, most notably the reference service, while clarifying its major role in serving beneficiaries and scientific research.
Within a period of less than a month since the site was made available on the Internet, approximately 39 beneficiaries were responded to, as a test broadcast of the site, and a response to reference inquiries, whether by providing the required sources or directing them to the platforms that most help them in obtaining them.
Digital identifiers for researchers and their impact on scientific productivity: the case of ORCID
Authors: Ali Tasneem
Published: August 2024

Accurate identification of researchers and their scientific output is crucial for all parties involved in scientific research (such as publishers, funders, and universities), as many processes like promotions, securing funding, publishing, and article review depend on this accuracy. However, accurately identifying authors and attributing their work remains challenging due to the proliferation of online journal articles. Difficulties include disambiguating similar names, pseudonyms, different alphabets, abbreviations, and changes in affiliations due to researcher mobility. To address these challenges, author identifiers have been developed. This study will detail their history, applications, and provide a comprehensive review of both Arabic and international digital identifiers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CAPITAL ADEQUACY RATIO (CAR) PADA PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA PERIODE 2015-2019
Authors: Useno Bambang , Gunawan Didik
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana faktor-faktor yang mempengaruhi Capital Adequacy Ratio (CAR) pada Perusahaan Perbankan Di Bursa Efek Indonesia Periode 2015-2019. Hasil pengelohan data menunjukkan jika variabel Loan to Deposit Ratio, Quick Ratio, Asset to Loan Ratio, Return on Asset, Return on Equity, Net Interest Margin dapat menjelaskan variabel Capital Adequacy Ratio 21,1% , sisanya sebesar 78,9% dijelaskan oleh variabel lain. Pada hasil uji regresi linier berganda perolehan persamaan regresi sebagai berikut: Hasil dari uji hipotesis menyatakan bahwa: Hipotesis 1 diterima, hal ini dapat dilihat dari nilai thitung < ttabel maka secara pasrial dapat dinyatakan Loan to Deposit Ratio berpengaruh terhadap Capital Adequacy Ratio. Hipotesis ke 2 diterima, hal ini dapat dilihat dari nilai -thitung < -ttabel maka dinyatakan secara parsial Asset to Loan Ratio berpengaruh terhadap Capital Adequacy Ratio. Hipotesis 3 ditolak, hal ini dapat dilihat dari nilai thitung < ttabel maka dapat Quick Ratio tidak berpengaruh terhadap Capital Adequacy Ratio. Hipotesis ke 4 diterima, hal ini dapat dilihat dari nilai thitung > ttabel maka dinyatakan secara parsial Return on Asset berpengaruh terhadap Capital Adequacy Ratio. Hipotesis ke 5 diterima, hal ini dapat dilihat dari nilai -thitung < -ttabel maka dinyatakan secara parsial Return on Equity berpengaruh terhadap Capital Adequacy Ratio. Hipotesis ke 6 ditolak, hal ini dapat dilihat dari nilai thitung < ttabel maka dinyatakan secara parsial Net Interest Margin berpengaruh terhadap Capital Adequacy Ratio.
Pengaruh Return On Asset Dan Current Ratio Terhadap Dividend Payout Ratio Pada Perusahaan Sub Sektor Konstruksi Dan Bangunan Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2012-2018
Authors: UTAMI RIZKY
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh return on asset dan current ratio terhadap dividend payout ratio pada perusahaan sub sektor konstruksi dan bangunan. Populasi pada penelitian ini adalah perusahaan sub konstruksi dan bangunan yang terdaftar di BEI periode tahun 2012 sampai 2018. Sampel yang diambil sebanyak 5 perusahaan dengan teknik pengambilan sampel menggunakan purposive sampling dimana sampel yang dipilih dengan menyesuaikan diri berdasarkan kriteria atau tujuan tertentu. Metode analisis regresi yang digunakan adalah regresi linear berganda dan untuk menguji hipotesis digunakan uji t dan uji f pada taraf signifikan atau alfa = 5%. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan program SPSS versi 25. Berdasarkan hasil penelitian bahwa sebesar 0,111 atau 11,1%. Hal ini menunjukkan jika return on asset, current ratio dapat menjelaskan dividend payout ratio sebesar 11,1%, sisanya sebesar 88,9% (100% - 11,1%) dijelaskan oleh variabel lain di luar model penelitian ini. Pada hasil uji regresi linear berganda didapatkan persamaan regresi sebagai berikut: Y = 0,045 + 0,002X1 + 0,064X2+ e. Hasil dari uji hipotesis menyatakan bahwa: H1 ditolak, hal ini dapat dilihat dari nilai thitung (0,129) < ttabel (2,03452), demikian pula dengan nilai signifikansinya sebesar 0,898 > 0,05 maka return on asset tidak berpengaruh terhadap dividend payout ratio. H2 diterima, hal ini dapat dilihat dari nilai thitung (2,432) > ttabel (2,03452), dan nilai signifikansinya sebesar 0,021 < 0,05 maka current ratio berpengaruh terhadap dividend payout ratio. H3 ditolak, hal ini dapat dilihat dari nilai Fhitung (3,133) <  Ftabel (3,29), dan nilai signifikansi sebesar 0,057 > 0,05 maka return on asset dan current ratio tidak berpengaruh secara bersama-sama (simultan) terhadap dividend payout ratio
Analisis Sistem Informasi Akuntansi Penerimaan Kas Dan Pengeluaran Kas Pada UD. AB Bakery Tebing Tinggi
Authors: Wicaksono Fikri
Published: August 2024

Penelitian ini bertujuan untuk mengetahui Analisis Sistem Informasi Akuntansi Penerimaan Kas Dan Pengeluaran Kas Pada UD. AB Bakery Tebing Tinggi. Objek peneitian yang digunakan dalam penelitian ini adalah UD. AB Bakery Tebing Tinggi dengan menggunakan Metode analasis deskriptif dengan Teknik pengambilan data menggunakan wawancara, studi lapangan dan studi pustaka. Hal ini menunjukkan Sistem akuntansi penerimaan dan pengeluaran kas pada UD. AB BAKERY Tebing Tinggibelum terlaksanakan secara sistematis, dimana semua proses penerimaan kas dan pengeluaran kas masih di catat atau ditulis dalam lembaran kwitansi atau bon. UD. AB BAKERY tidak melakukan pemisahan fungsi keuangan, fungsi gudang dan fungsi produksi sehingga rentan terjadi kesalahan – kesalahan pada pencatatan kas. Sistem pengendalian internal pada UD. AB BAKERYbelum dilakukan secara maksimal karena tidak adanya pemisahan fungsi secara jelas.
Pengaruh Pendapatan Asli Daerah Dan Dana Alokasi Umum Terhadap Pertumbuhan Ekonomi Kabupaten Dairi
Authors: Chaniago Sabaruddin
Published: August 2024

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Pendapatan Asli Daerah Dan Dana Alokasi Umum Terhadap Pertumbuhan Ekonomi Kabupaten Dairi. Metode penelitian yang digunakan adalah metode data kuantitatif. Sedangkan data yang digunakan adalah data sekunder. Metodi analisis data dalam penelitian ini menggunakan analisis regresi linier berganda untuk memperoleh gambaran yang menyeluruh mengenai pengaruh antara variabel Pendapatan Asli Daerah, Alokasi Umum terhadap Pertumbuhan Ekonomi dengan menggunakan program SPSS 25 for Windows. Untuk mengetahui apakah ada pengaruh yang signifikan dari variabel independen terhadap variabel dependen tersebut maka digunakan model regresi linier Berganda. Hasil pengujian hipotesis dengan menggunakan analisis regresi Berganda dan uji t menunjukkan bahwa: bahwa 1)Pengaruh Variabel Pendapatan Asli Daerah (X1) Terhadap Variabel Dana Alokasi Umum (Y). dapat diketahui bahwa thitung (2,962) > ttabel (2,032), demikian pula dengan nilai signifikansinya sebesar 0.006 < 0,05 maka dapat disimpulkan hipotesis pertama diterima, artinya variabel Pendapatan Asli Daerah (X1)  berpengaruh signifikan terhadap variabel Pertumbuhan Ekonomi (Y). 2) Pengaruh Variabel Dana Alokasi Umum (X2) Terhadap Variabel Pertumbuhan Ekonomi (Y). dapat diketahui bahwa thitung (11,283) > ttabel (2,032), demikian pula dengan nilai signifikansinya sebesar 0.000 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya variabel Dana Alokasi Umum (X2)  berpengaruh signifikan terhadap variabel Pertumbuhan Ekonomi (Y). 3) diperoleh nilai Fhitung sebesar 73,895 Dengan α = 5%, dk pembilang : 2, dk penyebut : 36-2= 34 (5%; 2; 34) diperoleh nilai Ftabel sebesar 3,28. Dari uraian tersebut dapat diketahui bahwa Fhitung (73,895) >  Ftabel (3,28), dan nilai signifikansi sebesar 0,00 < 0,05 maka dapat disimpulkan hipotesis ketiga diterima, artinya Pendapatan Asli Daerah (X1) dan Variabel Dana Alokasi umum (X2) berpengaruh signifikan secara bersama-sama (simultan) terhadap Variabel Pertumbuhan Ekonomi (Y).
Pengaruh Penggunaan Laba dan Arus Kas Terhadap Kinerja Keuangan Bank Swasta Indonesia Yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2016 – 2018
Authors: Sinurat Mangasi , Ilham Rico Nur , Sari Lira Mustika
Published: August 2024

This study aims to find out how the Effect of Use of Profits and Cash Flow on the Finance of Indonesian Private Banks Listed on the Indonesian Stock Exchange. The research method used is quantitative data method. While the data used is secondary data. The method of data analysis in this study uses multiple linear regression analysis to obtain a comprehensive picture of the effect of the use of profit on financial performance. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of testing the hypothesis using simple regression analysis and t test show that the Use of Profits has a positive and significant effect on the Financial Performance of Indonesian Private Banks Listed on the Indonesia Stock Exchange.
Efektivitas Pelaksanaan Quality Control Guna Menjamin Kelancaran Produksi Pada PT. Florindo Makmur
Authors: Ikhsan Angga Fahrizal , Siahaan Rumiris
Published: August 2024

This study aims to determine whether the implementation of quality control in PT. Florindo Makmur is running well, so there are no product defects. This research is a qualitative research with data collection methods through interviews, observations and documentation. The data analysis method used is the Miles & Humberman model. The results of this study show that the implementation of quality control in PT. Florindo Makmur can be said to be effective, it is in accordance with operational standards when viewed when there is a product defect that does not meet operational quality standards called afkir, the production department continues to be swift to overcome these problems.
Analisis Faktor - Faktor Yang Mempengaruhi Upah Tenaga Kerja Pada Karyawan Jordan Bakery Tebing Tinggi
Authors: Maheni Masula , Jayanti Suci Etri , Nasution Siti Ummi Arfah
Published: August 2024

This study aims to determine the Analysis of Factors Affecting Labor Wages for Jordan Bakery Tebing Tinggi Employees. The results of data processing use the SPSS 25 For Windows program, meaning that wages are influenced by work systems, work experience and work productivity. The results of the hypothesis test state that: Hypothesis 1 is rejected, meaning that the work system has a negative effect on work wages. Hypothesis 2 is accepted, meaning that the work experience variable has no effect on the wage variable. Hypothesis 3 is accepted, meaning that the labor productivity variable influences the work wage variable. Hypothesis 4 is rejected, from the results of multiple linear regression analysis the most dominant factor is work experience.
The Influence of Capital Structure, Financial Performance, Growth and Company Size on The Value of Manufacturing Companies Listed on The Indonesia Stock Exchange
Authors: Sinurat Mangasi , Ilham Rico Nur
Published: August 2024

The research method used is the method of qualitative data and quantitative data. While the data used is primary data. 1) a table value of 2,026 is obtained. From this description it can be seen that tcount (0.088) < ttable (2.026), likewise with a significant value of 0.931 > 0.05, it can be concluded that the first hypothesis is rejected, meaning that the Capital Structure variable (X1) has no significant effect to the variable Firm Value (Y). 2) a table value of 2,026 is obtained. From this description it can be seen that tcount (3.354) > ttable (2.026), likewise with a significant value of 0.002 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the Financial Performance variable (X2) has a significant effect to the variable Firm Value (Y). a table value of 2,026 is obtained. From this description it can be seen that tcount (0.358) < ttable (2.026), likewise with a significant value of 0.723 > 0.05, it can be concluded that the third hypothesis is rejected, meaning that the company growth variable (X3) has a significant effect on the variable Firm Value (Y). 3) a table value of 2,026 is obtained. From this description it can be seen that tcount (0.060) < ttable (2.026), likewise with a significance value of 0.953 > 0.05, it can be concluded that the fourth hypothesis is rejected, meaning that the variable Firm Size (X4) has a significant effect to the variable Firm Value (Y). 4) Ftable value of 2.63 is obtained. From this description it can be seen that Fcount (3.052) > Ftable (2.63), and a significance value of 0.029 <0.05, it can be concluded that the fifth hypothesis is accepted
Pemanfaatan Teknologi Untuk Mempertahankan Penjualan Pada UMKM Selama Pandemi Covid-19
Authors: Sinaga Eka , Fitrianingsih Fitrianingsih , Arseto Dedy Dwi
Published: August 2024

Sebagaimana dengan wilayah lain yang mengalami dampak dari pandemic Covid 19, masyarakat yang berada di kelurahan Pelita juga turut merasakan terjadinya penurunan pendapatan dari kegiatan usaha yang mereka lakukan. Terutama bagi masyarakat yang memiliki usaha mikro, banyak dari mereka yang turut merasakan bahwa selama tahub 2022 pendapatan yang mereka peroleh tidak sebesar dari pendapatan yang mereka pernah raih ditahun-tahun sebelumnya. Hal ini dapat terjadi mengingat selama pandemi banyak masyarakat yang mengurangi konsumsi atas barang dan jasa akibat permasalahan peraturan pembatasan aktivitas dan maupun akibat penurunan daya beli. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan kepada para pelaku UMKM terutama dalam hal penerapan strategi pemasaran yang sesuai dengan kondisi pandemic Covid. Metode pelaksanaan kegiatan pengabdian yang digunakan adalah dengan memberikan penyuluhan kepada para pelaku UMKM agar dapat meningkatkan keahlian dalam memasarkan hasil usaha/produksi pada masa pandemi Covid. Kegiatan enyuluhan bertujuan agar para pelaku UMKM dapat mengetahui mengenai strategi pemasaran untuk UMKM melalui Platform digital dan cara menerapkannya.
Strategi Pemasaran Pada Usaha Pengrajin Batik Di Kelurahan Damar Sari
Authors: Sianipar Christin , Sinurat Yenni , Zalukhu Rika
Published: August 2024

Batik merupakan salah satu kesenian khas dari Indonesia yang telah ada sejak berabad-abad tahun yang lalu. Setiap motif pada batik memiliki filosofi tersendiri sehingga dapat dikatakan batik merupakan warisan budaya leluhur yang perlu dilestarikan serta merupakan bukti peninggalan sejarah budaya bangsa Indonesia.Penggunaan batik bagi masyarakat Indonesia merupakan cerminan jati diri masyarakat. Setiap motif batik berbeda-beda ditiap daerah dan biasanya mencerminkan budaya ataupun ciri khas daerah asalnya. Pengrajin batik di kelurahan Damar Sari kota Tebing tinggi bernaung dalam satu wadah yang Bernama Tebing batik Collection. Sama seperti daerah lain di Indonesia Tebing Batik Collection juga memiliki motif tersendiri sesuai ciri khas daerahnya namun saat ini belum ditetapkan motif mana yang utama yang menjadi ciri khas. Selain itu upaya promosi yang dilakukan masih dirasa kurang maksimal terutama dalam hal display produk di social media. Kegiatan Pengabdian ini bertujuan untuk dapat memberikan sosialisasimengenai strategipemasaran dalamberwirausaha khusunya bagi para pengrajin Batik di kelurahan Damar Sari kota Tebing Tinggi. Metode pelaksanaan dilakukan dengan cara memberikan penyuluhan kepada para pengrajin batik yang bernaung padaTebing Batik Collection.
Pelatihan Online Marketing Bagi Pelaku Umkm Di Desa Dolok Sagala
Authors: Syafrizal Rodi , Nursaimatussaddiya Nursaimatussaddiya , Sinaga Eka Mayastika , Baihaqi Muhammad Iqbal
Published: August 2024

Para pelaku usaha di Desa Dolok Sagala cenderung masih menggunakan metode penjualan secara tradisional dan belum memahami cara penggunaan media sosial sebagai sarana penjualan produk. Hal tersebut menjadi kesempatan bagi kami untuk mengembangkan ilmu dan pengetahuan serta membantu para pelaku usaha di Desa dalam meningkatkan inovasi dan eksplorasi entrepreneurship. Demi mewujudkan hal tersebut, diperlukan pelatihan penjualan melalui sosial media untuk mempertajam kemampuan dalam marketing. Sosial media merupakan alat yang dapat mencangkup seluruh dunia dengan menggunakan jaringan internet. Pola penjualan menjadi lebih efisien dan fleksibel. Eksplorasi ini diharapkan mampu meningkatkan pengetahuan serta pendapatan penduduk Desa khususnya pelaku UMKM, yang selanjutnya menjadi dasar bagi pengembangan usaha UMKM yang berkelanjutan.
Penguatan Manajemen Usaha dan Strategi Pemasaran Pada Umkm Aneka Roti Ibu Mimin Di Desa Sei Suka Deras Kecamatan Sei Suka Kabupaten Batu Bara
Authors: Nainggolan Benhart , Rusmewahni Rusmewahni , Fitrianingsih Fitrianingsih
Published: August 2024

Kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan oleh para dosen STIE Bina Karya Tebing Tinggi bersama dengan mahasiswa melalui kegiatan KKN (Kuliah Kerja Nyata) bertujuan untuk memberikan wawasan ke para pelaku UMKM mengenai cara pemasaran produk berbasis digital, menyampaikan bagaimana membuat laporan keuangan agar segala transaksi usaha tercatat secara rapi dan efisien dan membantu melakukan pengemasan produk UMKM menjadi lebih menarik. Juga memberikan ide tentang pembuatan produk menjadi lebih efektif dan efisien. Kreativitas sangatlah diperlukan di era modern ini dimana berbagai bidang usaha berlomba-lomba untuk meraih keunggulan bersaing. Adanya kreativitas dapat menciptakan inovasi yang terkini yang sesuai dengan perkembangan zaman. Kegiatan Pengabdian kepada masyrakat ini dilaksanakan dengan melakukan pendampingan dan kegiatan sosialisasi pelatihan mengenai cara pengemasan produk serta membantu mengedukasi dalam memasarkan produk. Tindak lanjut dari kegiatan ini berupa pendampingan kepada pelaku UMKM agar dapat meningkatkan volume penjualannya.
Analisis Keputusan Ibu Rumah Tangga Berbelanja Online Di Shopee Ditinjau Dari E-Servicescape dan Kualitas Informasi
Authors: Fitrianingsih Fitrianingsih , Hamdi Muhammad Hilalul
Published: August 2024

Tujuan penelitian ini untuk menganalisis  bagaimana pengaruhE-Servicescape dan Kualitas Informasi terhadap keputusan Berbelanja Online di Shopee. Sampel pada  penelitian ini adalah ibu rumah tangga di kelurahan Tambangan kota Tebing Tinggi yang menggunakan aplikasi shopee dengan jumlah 96 orang. Metode analisis regresi linear berganda diggunakan dalam penelitian dan untuk menguji hipotesis digunakan uji t dan uji f. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan  bahwa e-servicescape berpengaruh terhadap variabel keputusan pembelian dengan nilai thitung (3.583) > ttabel (1.986).  Variabelkualitas informasi berpengaruh terhadap keputusan berlanja di shopee dengan  nilai thitung (2.577) >ttabel (1.986).
PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP LOYALITAS PELANGGAN SHOPEE PAY LATER DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING
Authors: Fitrianingsih Fitrianingsih , Hasibuan Miftahul Rohma , Suwadi Suwadi
Published: August 2024

Tujuan penelitian ini adalah untuk mengetahui apakah Kepercayaan dan Kemudahan Berpengaruh Terhadap Loyalitas Pelangan dengan Kepuasan Sebagai Variabel Intervening. Sampel pada  penelitian ini adalah masyarakat Perumahan Cemara Indah Kota Tebing Tinggi yang menggunakan Aplikasi Shopee Paylater dengan jumlah 46 orang. Metode Analisis Regresi linear Berganda digunakan dalam penelitian dan untuk menguji hipotesis digunakan Uji t dan Uji Jalur. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan Program SPSS versi 25. Hasil penelitian menunjukkan  bahwa :  1) Kepercayaan tidak berpengaruh terhadap Kepuasan. dengan nilaithitung(1,323)< ttabel (2,015).2)Kemudahan berpengaruh positif terhadap Kepuasan Pelanggan dengan nilai thitung (4,982) > ttabel (2,015),3) Kepercayaan berpengaruh positif terhadap Loyalitas Pelanggan dengan nilaithitung (3,225) > ttabel (2,016),4) Kemudahan berpengaruh positif terhadap Loyalitas Pelanggan dengan nilai thitung (2,148) > ttabel (2,016), 5) Kepuasan tidak berpengaruh terhadap Loyalitas Pelanggan dengan nilai thitung (0,578) < ttabel (2,016), 6) Kepercayaan tidak berpengaruh terhadap Loyalitas Pelanggan dengan Kepuasan sebagai variabel intervening sebab Pengaruh langsung Variabel Kepercayaan (X1)  terhadap Variabel Loyalitas Pelanggan (Y) sebesar 0,404. Sementara pengaruh tidak langsung melalui Variabel Kepuasan (Z) yaitu 0,157 x 0,091 = 0,014. 7) Kemudahan tidak berpengaruh terhadap Loyalitas Pelanggan dengan Kepuasan sebagai variabel intervening sebab pengaruh langsung Variabel Kemudahan (X2)  terhadapVariabel Loyalitas Pelanggan (Y) sebesar 0,332. Sementara pengaruh tidak langsung melalui Variabel Kepuasan (Z) yaitu 0,539 x 0,091 = 0,049.
Perlindungan Hukum Terhadap Konsumen Dalam Pelaksanaan Layanan Gopaylater pada Aplikasi Gojek
Authors: Mardayanti Imelda
Published: August 2024

This research is a descriptive qualitative research. The problem approach used in this study is empirical juridical. Empirical juridical is an approach that prioritizes legal/juridical rules combined with examining facts related to research. The nature of this research is descriptive. Where a study aims to provide an analytical description of the facts obtained with the applicable laws and regulations to obtain a comprehensive picture of the Gojek Paylater Paylater process. The results of this study are legal protection provided by Gojek, namely preventive and repressive protection measures. One form of legal protection is to make legal rules that can serve as protection or reference for the community, as in Law no. 8 of 1999 regulates Consumer Protection (hereinafter referred to as UUPK). The Consumer Protection Act is a law that regulates legal protection for consumers. However, this Law also emphasizes that business actors have the right to obtain legal protection from consumers with bad intentions.
Pengaruh Brand Image & Kualitas Produk Terhadap Keputusan Pembelian Smartphone Oppo dengan Country of Origin Sebagai Variabel Moderating
Authors: Sinaga Shania Mega Oktavia , Purba Rakhmawati , Sari Lira Mustika
Published: August 2024

The many types and brands of smartphones offered in the market make consumers have a variety of choices and of course this also greatly encourages manufacturers to sell their products with good quality and standard prices. This study aims to determine the effect of Brand Image & Product Quality on Purchasing Decisions of Oppo Smartphones with Country Of Origin as a Moderating Variable in Bandar Sono Village, Tebing Tinggi City. This type of quantitative descriptive research, taking samples from neighborhood 1 people who use Oppo brand cellphones with the Cochran formula so that the sample is 96 people. The side technique used is purposive sampling. The data obtained from distributing the questionnaires was processed using the SPSS tool. The tests carried out are instrument tests, classical assumption tests, multiple linear regression, determinant coefficients and hypotheses with partial tests and residual tests. The results of this study prove that: brand image and product quality influence the purchasing decision of an Oppo Smartphone. Country of Origin can moderate the relationship between Brand Image and purchasing decisions and Country of origin cannot moderate the relationship between product quality and purchasing decisions for Oppo Smartphones in Bandar Sono Village, Tebing Tinggi City.
DAMPAK RELATIONSHIP MARKETING DAN STORE ATMOSPHERE MELALUI KEPUASAAN PELANGGAN TERHADAP LOYALITAS
Authors: Ilma Liana  , Sitindaon Nikson , Damanik Sri Winda Hardiyanti
Published: August 2024

Tujuan penelitian  untuk melihat dan menganalisa dampak relationship marketing dan  store atmosphere pada loyalitas   menggunakan kepuasan pelanggan  sebagai variabel perantara. Penelitian kuantitatif ini menggunakan teknik sampling random purposive  terhadap 92 responden yang datang berkunjumg lebih dari 2 kali ke SIPPIN. Instrumen pengumpulan data menggunakan kuesioner berskala Likert. Alat bantu pengujian data  menggunakan SPSS 25.00. Hipotesa dihasilkan dari uji-t dan analisa jalur. Kesimpulan riset yang didapat, yakni: Hubungan pelanggan  dan Store Atmosphare berdampak pada variabel loyalitas pelanggan, dimana thitung > ttabel. Relationship marketing dan Store Atmosphare  berpengaruh pada variabel kepuasan, thitung  > ttabel. Kepuasan   tidak berpengaruh pada loyalitas. Kepuasaan pelangan bukan variabel intervening karena  tidak bisa memediasi relationship marketing dan  store atmosphere terhadap loyalitas pelanggan.
PENGARUH IKLAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO SERTA DAMPAKNYA TERHADAP IMPULSE BUYING
Authors: Ade Rahma  , Ari Syahputra  , Purba Rakhmawati
Published: August 2024

Riset bertujuan menganalisis pengaruh iklan dan kemudahan pada keputusan penggunaan handphone serta dampaknya terhadap  impulse buying (Studi kasus pemakai  aplikasi Ovo di Kota Tebing Tinggi). Metode penelitian yang digunakan adalah kuantitatif dengan alat bantu SPSS versi 25.00. Data dikumpulkan dari hasil penyebaran kuisoner pada  96 responden. Metode analisis data dalam penelitian ini menggunakan uji instrumen yaitu validitas dan reliabilitas. Uji asumsi klasik terdiri normalitas, multikoloneoritas dan heteroskedasitas.  Analisis regresi linier, koefisien determinasi (R2) serta uji hipotesis dengan yaitu T test dan  Jalur. Hasil riset: iklan dan kemudahan berpengaruh pada keputusan, penggunaan. Iklan tidak berpengaruh pada impulse buying. Kemudahan dan keputusan penggunaan berpengaruh pada impulse buying. Iklan tidak berpengaruh pada impulse buying melalui keputusan penggunaan. Kemudahan  tidak berpengaruh pada impulse buying melalui keputusan penggunaan Aplikasi OVO di Kota Tebing Tinggi.Variabel keputusan penggunaan bukan intervening
DAMPAK DISIPLIN PADA KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL PERANTARA
Authors: Tobing Han Martine , Siahaan Rumiris , Rajagukguk Rudi
Published: August 2024

Tujuan penelitian adalah menganalisis dampak disiplin pada kinerja pegawai dimediasi variabel motivator. Metode riset menggunakan jenis  kuantitatif,dengan alat bantu SPSS Versi 25.00. Data dikumpulkan dari  penyebaran kuisoner pada pegawai kantor ketahanan pangan dan pertanian kota Tebing Tinggi. sebanyak 50 orang. Metode analisis memakai uji instrumen yaitu keabsahan data dan realiabilitas. Asumsi klasik yaitu normaitas, multikolineritas, heterokedasitas, analisis regresi linier berganda, koefisien determinas. Hipotesis  diuji menggunakan t test serta analisis jalur . Hasil riset : Disiplin (X1) berdampak pada Motivasi (Z)  Disiplin kerja (X1) berdampak pada Kinerja (Y), Motivasi (Z) berdampak pada Kinerja (Y) Dampak langsung disiplin kerja (X1) pada Kinerja (Y) senilai 0,352 sementara pengaruh tidak langsung melalui variabel motivasi (Z) yaitu 0,500 x 0,398 = 0,199. Artinya pengaruh tidak langsung melalui motivasi (Z) lebih kecil dibanding dampak langsung pada kinerja (Y).  Motivasi kerja tidak memiliki kriteria sebagai variabel mediasi.
Dampak Motivasi, Karakter Individu Pada Kepuasan Kerja Dan ImplikasinyaTerhadap Loyalitas
Authors: Zurlaini Damanik Ayu Zurlaini , Girsang Rosita Manawari , Sinaga Satria Yohannes
Published: August 2024

The research objective was to analyze the impact of individual motivation and character on job satisfaction and its implications for loyalty at PT Indonesia Asahan Aluminum. This type of descriptive quantitative research. The population in the study were 40 employees of PT Indonesia Asahan Aluminum (Persero) smelter potline 1. Using saturated or census samples. Sampling method using nonprobability sampling. Data analysis was carried out through the SmartPLS program. The results of the study show that motivation has a direct effect on job satisfaction p-values ​​0.005. Individual character influences job satisfaction with p-values ​​of 0.004. Work motivation has an effect on loyalty p-values ​​0.015. Individual character influences loyalty with p-values ​​0.002. Job satisfaction affects loyalty with p-values ​​0.001. Indirectly, job satisfaction mediates between motivation and loyalty with p-values ​​of 0.038. Job satisfaction mediates between the influence of individual character on loyalty p-values ​​0.040.
Analisis Faktor Efektivitas Iklan Pada Putusan Pembelian
Authors: Nainggolan Pinondang , Napitupulu Resna , Manik Sriyhardiyanti
Published: August 2024

The aim of the research is to analyze the effectiveness of advertising on automatic motorbike purchases made at PT. Abiwara III Work Award, Indrapura. Data collection techniques using a questionnaire. The population is automatic motorbike users in Indrapura as many as 365 people with the Random Sampling technique, and the sampling uses the Arikunto formula. The number of samples is 73 people. Research with multiple linear regression analysis using SPSS 25. The research results illustrate: The quality of advertising messages has no impact on purchasing decisions. D. The attractiveness of advertising has no effect on purchasing decisions. The frequency of ad serving has an effect on purchasing decisions. The most dominant factor is the frequency of ad serving. The higher the Ad Show Frequency level, the more popular it will be in society to remember the information conveyed in the promotion of Honda motorcycles
Pengaruh Word Of Mouth, Daya Tarik Wisata Dan Fasilitas Terhadap Minat Berkunjung Ulang Pada Pemandian Alam Swimbath Kabupaten Simalungun
Authors: Suryani Suryani , Fitrianingsih Fitrianingsih , Candrasa Limega
Published: August 2024

Pengalaman berkunjung ketempat wisata memberikan kesan tersendiri dan bisa mendoorng orang untuk berkunjung kembali. Kunjungan kembali wisatawan menjadi perhatian pemilik objek wisata sebab kunjungan wisatan menunjukan stabilitas usaha. Penelitian ini sangat penting untuk mengetahui pengaruh dari word of mouth , daya tarik wisata dan fasilitas terhadap minat  berkunjung ulang pada pemandian alam swimbath kabupaten simalungun. Pendekatan kuantitatif pilihan terbaik untuk menyeleaikan penelitian. Banyaknya jumlah populasi dan kesamaan karakteristik populasi peneliti hanya menggunakan 96 sampel, teknik sampel menggunakan accidental Sampling. Data dikumpulkan menggunakan  kuisioner dan pengolahan data digunakan statistical product and service solution versi SPSS 25.00. Pengolahan data dan pembahasan menghasilkan kesimpulan secara individu ketiga variabel berurutan berpengaruh terhadap minat berkunjung ulang pada pemandian alam swimbath kabupaten simalungun. Begitupun uji simultan ketiga variabel berpengaruh terhadap minat berkunjung ulang.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Ms Glow Dengan Kepercayaan Sebagai Variabel Intervening
Authors: Rusmewahni Rusmewahni , Juni Sri , Sinaga Riduan
Published: August 2024

Since 2015, MS Glow Aesthetic Clinic has been present, which currently has 13 branches in big cities in Indonesia (Malang, Surabaya, Bali, Jakarta, Bandung, Sidoarjo, Bekasi, Makassar, Semarang, Medan Bogor and Depok). Now MS Glow has developed into skincare, body care and personal care which has official Distributors, Agents, Members & Resellers throughout Indonesia, and has even penetrated overseas. Established for 8 years since 2013 until now, MS GLOW's internal data has recorded 59. 604 people have joined as MS GLOW sellers spread across 7 countries, namely Indonesia, Malaysia, Japan, Arabia, Hong Kong, Taiwan and Singapore
Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian Dengan Word of Mouth Communication Sebagai Variabel Intervening Pada Ayam Goreng Krispi Patriot Tebing Tinggi
Authors: Anti Novi , Siregar Aisyah , Sofian Mhd.
Published: August 2024

The objective of this study was to determine the effect of food quality on purchasing decisions, the effect of food quality on word of mouth communication, the effect of word of mouth communication on purchasing decisions, and the effect of food quality on purchasing decisions through word of mouth communication as an intervening variable. This study uses the IBM SPSS Statistics 25 application. The population of this research is the consumers of Patriot Crispy Fried Chicken or the people of Tebing Tinggi who have bought Patriot Crispy Fried Chicken as many as 96 people. From the test results, it was found that food quality has a positive and significant effect on purchase decisions. Food quality also has a positive and significant effect on word of mouth communication. And word of mouth communication has a positive and significant effect on purchase decisions. Meanwhile word of mouth communication cannot mediate the relationship between food quality and purchase decision.