bluuebunny/crossref_metadata_2025 huggingface dataset:
Peculiarities of the special knowledge application in the investigation of taking a government official or law enforcement officer as hostage
Authors: Prokopenko O. Yu.
Published: January 2024

An effective investigation of any criminal offence is not possible without the use of specialised knowledge. Taking a government official or law enforcement officer as a hostage is no exception; on the contrary, from the moment information about the seizure is received, there is a need to engage specialists from various fields of knowledge, including a forensic expert, dog handler, explosives expert, etc.

The purpose of the study is to investigate the scientific findings on the definition of the concept of “special knowledge” and to clarify its role in the investigation of criminal proceedings under Article 349 “Taking a government official or law enforcement officer as a hostage” of the Criminal Code of Ukraine. To achieve this goal, the study used the following methods: analysis, synthesis, comparison, critical thinking, and systemic and structural methods, with the aim of conducting a thorough study of theoretical developments, results of investigative and judicial practice, systematising the results and formulating conclusions.

It has been argued that one of the ways to improve the efficiency of detection and investigation of crimes is to use specialised knowledge in the activities of law enforcement agencies. In particular, when investigating the taking of a government official or a law enforcement officer as a hostage, special knowledge should be considered as skills and abilities in a particular area which are used in criminal proceedings and contribute to establishing the truth in the case, which contributes to the effective completion of the investigation.

As a result of the study, the special knowledge has been classified, namely: by the procedural position of the person who uses it, by the form of expression, by the need to use special knowledge at a certain stage of investigation, by the form of the final result, by the field of knowledge, by the degree of secrecy, by the purpose of use, by the significance of the results obtained.

According to the results of a comprehensive analysis, three forms of special knowledge application are proposed in the course of investigation of taking a government official or law enforcement officer as a hostage: specialist involvement in investigative (detective) actions, appointment of forensic examinations and consulting.

The role of specialists when involved in conducting typical investigative (detective) actions, such as: inspection of the scene, interrogation and investigative experiment, has been described. An indicative list of specialists who can assist an investigator has been proposed, and the tasks which can be solved through such interaction have been outlined. An indicative list of tasks facilitated by the appointment of forensic examinations has been provided.
Antinomies of Anglo-American and Domestic jurisprudence in understanding the children’s rights issues
Authors: Burdin M. Yu. , Nevzorov I. L. , Tomliak T. S.
Published: January 2024

The article analyses the views of Anglo-American jurisprudence on the issues of children's rights in the context of similar national scientific works.

Within the Ukrainian legal thought, the issue of childhood legal mediation and understanding of the child's status is traditionally addressed on the basis of theoretical (primarily positivist) ideas about the subjects of legal relations, the theory of the legal status of a person, and ways of protecting rights developed by fundamental legal science, civil and family law.

The formation and development of the best interests of the child theory in Anglo-American legal science is essentially an alternative scientific approach to solving the problem of the volitional factor as a prerequisite for the acquisition and exercise of rights by a child. According to some scholars, this allows avoiding conceptual contradictions when addressing the issue of including children among persons who have subjective rights and bear legal responsibilities.

At the conceptual and legal level, the best interests of the child in Anglo-American jurisprudence are considered to be an important legal category that requires consideration on the highest level of the child's needs and ensuring his or her well-being, safety and harmonious development in society. This category requires constant consideration of the interests of the child in various life situations and conditions of a competitive society.

With the concept of “ensuring the best interests of the child” formalised in Ukrainian positive law in 2016, the interest of the national scientific community in creative understanding of the current views of representatives of Anglo-American jurisprudence on the issue of children’s rights will continue to grow, since the interests of children, despite scientific disputes and other circumstances, always require legal protection and legal support.
Implementasi Metode Deskripsi Gambar Melalui Media Banner Bergambar Dalam Pembelajaran Bahasa Arab Maharah al Istima’ Wal Kalam
Authors: Inayah Ine , Ningsih Ayu Widya , Afifah Mawaddah Abdilah Lina , Hanifah Umi , Anam Khoirul
Published: January 2024

Penelitian ini bertujuan untuk menggambarkan bagaimana metode deskripsi gambar dengan menggunakan media banner bergambar diterapkan di MTsN 1 Sidoarjo. Penelitian ini menggunakan penelitian kualitatif deskriptif  dengan pendekatan observasi terhadap kelas VIII di MTsN 1 Sidoarjo yang berjumlah 33 siswa. Data pada penelitian dikumpulkan melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan melalui tahapan pengumpulan data, reduksi data, penyajian data, dan verifikasi data. Dari penelitian yang telah dilakukan peneliti menyimpulkan bahwa penerapan metode deskripsi gambar dengan menggunakan media banner mampu meningkatkan kemampuan berbicara siswa, melatih kemampuan mendengar siswa, memudahkan siswa dalam menghafal mufrodat, serta memudahkan guru dalam mengetahui kemampuan berbicara tiap siswa.

Kata Kunci: Deskripsi gambar, media banner, bahasa Arab
Pengembangan Modul Berbasis Integrasi Ilmu Pengetahuan Alam dan Pendidikan Agama Islam pada Materi Hewan dan Tumbuhan
Authors: Ummy Hikmatun Nazila  , Akrom  , Juhji
Published: January 2024

Penelitian ini bertujuan untuk mengetahui bagaimana kelayakan modul pembelajaran Ilmu Pengetahuan Alam berbasis integrasi Pendidikan Agama Islam pada materi Hewan dan Tumbuhan di kelas IV SDN 03 Anyar. Jenis penelitian ini adalah penelitian Research and Development, menggunakan model pengembangan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Subjek penilaian untuk kelayakan modul ini yaitu ahli media, ahli materi, guru kelas dan siswa kelas IV. Teknik pengumpulan data yang digunakan meliputi observasi, angket, wawancara dan soal tes. Hasil penelitian menunjukkan bahwa hasil presentase validasi ahli media mendapat skor 91,2 % termasuk dalam kategori sangat layak/valid. Hasil validasi ahli materi mendapat skor 95 % termasuk dalam kategori sangat layak/valid dan hasil validasi guru kelas mendapat skor 75 % termasuk dalam kategori layak/valid. Selanjutnya hasil uji coba perorangan diperoleh skor 96 % berdasarkan konversi nilai skala likert skor tersebut masuk dalam kategori sangat baik (sangat layak). Hasil uji coba kelompok kecil diperoleh skor 95,6 % berdasarkan konversi nilai skala likert skor tersebut masuk dalam kategori sangat baik (sangat layak). Hasil uji coba lapangan diperoleh skor 96,8 % berdasarkan konversi nilai skala likert skor tersebut masuk dalam kategori sangat baik (sangat layak). Dapat dinyatakan bahwa modul pembelajaran Ilmu Pengetahuan Alam berbasis integrasi Pendidikan Agama Islm pada materi hewan dan tumbuhan layak digunakan dalam pembelajaran di kelas IV SDN 03 Anyar.
Analisis Kesulitan Belajar Peserta Didik pada Materi Penjumlahan dan Pengurangan
Authors: Desi Fitriyani  , ASEP SAEFUROHMAN  , MANSUR
Published: January 2024

Tujuan dari penelitian ni adalah untuk mengetahui kesulitan yang dialami siswa kelas II dalam menyelesaikan soal penjumlahan dan pengurangan. Metode yang digunakan dalam penelitian ni adalah metode kualitatif deskriptif dengan jenis penelitian fenomologi, adapun subjek penelitian adalah kepala sekolah, wali kelas, dan peserta didik kelas II di SDN Carenang II menggunakan teknik pengumpulan data berupa observasi, tes tulis, wawancara dan dokumentasi. Dapat disimpulkan bahwa untuk kesulitan belajar siswa untuk materi penjumlahan dan pengurangan meliputi 1) Belum menguasai prosedur penjumlahan pengurangan bilangan dengan cara menyimpan; 2) Kesulitan memaknai soal cerita; 3) Kekurang telitian dalam mengerjakan soal. Adapun faktor yang menyebabkan kesulitan belajar siswa kelas II di SD Negeri Carenang I materi penjumlahan dan pengurangan ni yaitu Faktor nternal dan faktor eksternal. Faktor nternal yang meliputi bakat, hiperaktif dan siswa belum memahami materi. Faktor eksternal meliputi lingkungan keluarga, fasilitas belajar.
MARKETING ASPECTS OF ENSURING THE COMPETITIVENESS OF CONFESSIONAL ENTERPRISES
Authors:   O.M. Beketov National University of Urban Economy in Kharkiv, Vinnychenko Olena , Tokhtamysh Tetiana ,   O.M. Beketov National University of Urban Economy in Kharkiv
Published: January 2024

The article examines the marketing aspects of ensuring the competitiveness of enterprises in the confectionery industry. The purpose of the article is to analyze the factors affecting the level of competitiveness of enterprises in the confectionery industry and to study marketing tools influencing their activity. The topic of the article is relevant, because even in crisis conditions, the confectionery industry continues to maintain the appropriate level of competitiveness. The object of research in the article is the domestic market of the confectionery industry. The domestic confectionery market is so quite competitive. This is an incentive for innovation, quality and variety, which is in demand among consumers. Marketing strategies such as advertising, branding, and celebrity or influencer partnerships are critical to success in the confectionery market, helping to attract consumer attention and increase sales. The competitiveness of the enterprise depends on its internal state and external position. In modern business conditions, the anti-crisis management system should be aimed at regular monitoring of the situation at the enterprise in order to identify and take into account the impact of negative external and internal factors on it, as well as planning, organizing and implementing anti-crisis measures aimed at ensuring the stable functioning of the enterprise and preventing bankruptcy. The influence of external and internal factors on the competitiveness of the enterprise was studied. The confectionery industry is affected by many factors, which can be divided into four groups: political, economic, socio-cultural and technological. An enterprise can achieve competitive advantages through effective management of its resources and processes. Rational use of human resources, financial capital, material and technical base and other assets is important to ensure the efficiency and competitiveness of the enterprise. One approach to achieving competitive advantage is to create a unique product or service that meets specific customer needs better than competitors.
FEATURES OF THE DEVELOPMENT OF INTERNATIONAL CARGO TRANSPORTATION BETWEEN UKRAINE AND EU MEMBER COUNTRIES
Authors:   National Technical University of Ukraine ", Liutyi David ,   Igor Sikorsky Kyiv Polytechnic Institute", Hrinko Іryna ,   National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Published: January 2024

The article examines the current trends in the development of international road transport in the context of cargo transportation by Ukraine with the EU Member States and analyzes the main factors of influence of development factors on the current state of the road transport system based on the technical, legal and economic basis of this type of foreign economic activity. The author considers the concept of "international transportation" and carries out a critical analysis based on the subjective and objective directions of definitions from various sources, characterizes the defining features of road transportation in terms of the regulatory and legal component, and determines the impact of modern challenges on the importance of road transport in Ukraine's foreign trade. The analysis of road transport in international transportation in relation to others is carried out and the technical features of international transportation with the countries of the European Union are characterized. On the basis of current statistical data, the author analyzes the domestic market of freight transport and identifies the main trends in the import of freight transport as a component of international transportation. A review of statistical data on international transportation permits and their impact on the quantitative component of flights to European countries as a factor in the development of international transportation and the corresponding number of vehicles with environmental performance in accordance with European standards is carried out. Based on the current data on the main aspects of cooperation between Ukraine and the EU countries, which include "customs visa-free regime", "transport visa-free regime" and zero rate of customs clearance of motor vehicles as factors of increasing the overall traffic of cargo transportation, the author makes a critical analysis based on the causal vision of the current development of international transportation in the context of the selected land transport connection and the factors hindering the development of international transportation, taking into account the operational component of international transportation processes. The article provides recommendations for solving the urgent problem of queues at customs checkpoints for selected international connections for the transportation of goods by road by optimizing the processes of existing transportation in terms of intermodal and multimodal format using rail and road modes of communication as one of the ways to achieve the overall synergistic effect of transportation, taking into account the main logistics criteria for transportation efficiency: time, distance and cargo safety.
CONCEPTUAL BASIS OF THE DEVELOPMENT OF TRANSPORT ENTERPRISES ON THE BASIS OF GREEN LOGISTICS
Authors:   Ukrainian State University оf Railway Transport, Kalicheva Natalia , Chuguyev Yuriy ,   Ukrainian State University оf Railway Transport
Published: January 2024

The article is devoted to the issue of effective development of transport enterprises in modern economic conditions. The key principles of green logistics for enterprises in the transport sector considered, namely: preservation of the environment; rational use of resources; minimization of waste; energy saving; ecological disposal of containers and packaging; minimal use of packaging; environmentally safe transportation and storage of goods; introduction of innovative technologies to reduce damage to the environment during transportation; conducting appropriate training to increase the level of environmental awareness of personnel. Effective introduction of green logistics principles should bas on technical, organizational and environmental factors. Since the basic condition for the activity of transport enterprises is the availability of appropriate technical means, the implementation of ecological principles should first of all be based on the eco-technical development of transport enterprises The components that affect the development of transport enterprises in our country established the action of interested parties, primarily consumers; environmental regulations and standards; the size of the enterprise; geographical location; position in the logistics chain; features of enterprise management; staff etc. Special attention paid to the key activities of transport enterprises within the framework of environmental protection: formation of logistics centers taking into account their ecological and economic efficiency; rational organization of warehouse storage; renewal of rolling stock taking into account environmental trends; changing the structure of the supply chain using electrically safe modes of transport; stimulation to minimize the generation of waste; use of environmentally safe containers and packaging; informing consumers about the greening of the company's activities. Implementation of the principles of green logistics in the activities of transport enterprises is a relevant and urgent issue, because green logistics is the direction that outlines the future directions of economic development. Therefore, in order to ensure a high level of environmental protection, it is necessary to introduce an integrated system of environmental protection at all stages of the movement of goods by conducting an environmental policy aimed at creating a green economy in the country.
CRAFT PRODUCTION AS THE SOURCE OF DEVELOPMENT OF REGION’S TOURIST INDUSTRY
Authors:   Odesa Polytechnic National University, Komlichenko Oksana , Zhyvets Alla ,   Separate Structural Subdivision Kherson Polytechnic Professional College of Odesa Polytechnic National University, Nakonechna Viktoria ,   Separate Structural Subdivision Kherson Polytechnic Professional College of Odesa Polytechnic National University
Published: January 2024

Due to pandemic and full-scale war in Ukraine the work of shops, shopping centers, catering companies is restricted; also many enterprises are closed, unemployment rate is too high. This situation results in decreasing the quality of recreation and stopping tourist travelling. However, tourist industry enables people to receive positive impressions, broaden outlook, learn new culture and history. Moreover, it fosters the income of population, region and country to grow. The development of craft business can help to reach the pre-war and pre-quarantine returns from the tourist business. That is why the study of peculiarities, features and activities of craft production is relevant. The purpose of research is to analyze the range of goods in craft production available in the south of Ukraine. The research is aimed for defining impact of above-mentioned goods on the advancement of other spheres of economic activity. From SWOT-based analysis of craft business the fact arises that the demand on natural and unique products is increasing with the competition between craft producers. It should be stressed that there are some legislative restrictions; and certification approving the product quality is needed. Craft production is characterized by flexibility, usage of high-quality raw materials, original recipe, high level of quality control, fast response on changes in consumers’ demand, possible business relocation. But there exist some problems: manual labor, lack of technological processes automation, prevailed creative process over commercial one. The most developed trends of craft production in the south of Ukraine are bread and bakery, confectionery, alcohol drinks, dairy, meet, vegetable products and cheese. The region has a potential to provide the raw materials base for the production of these goods. The production of craft goods positively affects the development of gastronomic tourism. In craft brewery one can try tasteful beer and authentic Ukrainian cuisine. Visiting wineries and historical places, small museums, for example, museums of old agricultural implements, machines, rural kitchen utensils will promote the advance of eno- and ethnotourism. It is common knowledge that wine is served with sweets, cheese, sausages, bakery. This will encourage craft producers to gain profits and attract new tourists to the region. Production of craft goods is the key to the development of other economic spheres.
ДОСЛІДЖЕННЯ СПРИЙНЯТТЯ БІОЕКОНОМІЧНОЇ ТРАНСФОРМАЦІЇ КЛЮЧОВИМИ СТЕЙКХОЛДЕРАМИ НА МІКРОРІВНІ
Authors: Вострякова Вікторія
Published: January 2024

У той час як науковці активно займаються концептуалізацією біоекономіки як окремої ланки сталого економічного розвитку, існує цілий ряд інших зацікавленим сторін, які є безпосередніми учасниками біоекономічної трансформації та реалізації розроблених біоекономічних стратегій на практиці, думку яких зазвичай не враховують при розробці стратегічних напрямів розвитку та формуванні сталих моделей біоекономіки. Метою статті є дослідження сприйняття концепції біоекономічної трансформації основними зацікавленими сторонами на мікрорівні для формування політики та стратегій на усіх рівнях прийняття рішень, розробки навчальних планів та дисциплін, проведення наукових досліджень. Використовуючи кількісні дані, отримані шляхом анкетного опитування у трьох цільових підгрупах (науковий та інноваційний сектор, бізнес та промисловість, урядові та неурядові організації), нами сформовано наближене уявлення про сприйняття біоекономічної трансформації з точки зору академічної, державної та підприємницької перспективи. Згідно з результатами, концепція біоекономіки, тісно пов’язана з круговим, або циркулярним використанням біомаси для різних цілей, екосистемними послугами та сталим управлінням земельними ресурсами. Біоекономіка має великий потенціал для розвитку бізнесу та інновацій, сприяє сталому економічному розвитку, надає переваги для розвитку сільських територій, допомагає пом'якшити зміни клімату, створює нові робочі місця, її потенціал для економічного та інноваційного зростання виглядає менш помітним. Серед респондентів існує тверде переконання, що громадськість недостатньо поінформована про біоекономіку та перспективи її розвитку в Україні. Найбільш перспективним сектором з точки зору біоекономічної трансформації вважається сільське господарство – у первинному секторі та біоенергетика – у переробному секторі України. Науково-інноваційний сектор та бізнес середовище демонструють вищу готовність до розвитку біоекономіки, ніж державний сектор, однак усі сфери є досить узгодженими своєму розумінні зон відповідальності. Основним негативним чинником залишається відсутність сприятливої державної політики та законодавчого забезпечення, адаптованого до регіональних потреб. Дослідження сприяє розширенню дискусії щодо необхідності впровадження концепції біоекономіки в Україні та заповнює наукову прогалину в сприйнятті біоекономічної трансформації різними зацікавленими сторонами на мікрорівні.
МОТИВАЦІЙНЕ СЕРЕДОВИЩЕ ПІДПРИЄМСТВА: СУТНІСТЬ, ВИДИ ТА ФАКТОРИ ФОРМУВАННЯ
Authors: Федоришина Лариса , Гладун Роман , Федоришин Юрій
Published: January 2024

Стаття присвячена дослідженню сутності мотиваційного середовища підприємства як основи досягнення поставлених цілей та забезпечення конкурентоспроможності. Запропоновано власне тлумачення поняття «мотиваційне середовище підприємства», а також класифікацію видів мотиваційного середовища: залежно від напряму впливу діючих факторів та умов на підприємстві ‒ позитивне та негативне (сприятливе та несприятливе); залежно від частоти та ефективності зміни стимулів, які впливають на мотивацію працівників, ‒ статичне (стабільне) та динамічне. Виділено основні складові мотиваційного середовища (матеріальну, нематеріальну, професійну, командну, інноваційно-креативну, соціальну та стрес-компоненту). Доведено, що на формування мотиваційного середовища на підприємстві впливають зовнішні та внутрішні фактори. Представлено в узагальненому вигляді їх склад та дано коротку характеристику.
ДЕКОМПОНУВАННЯ СТРУКТУРИ ВНУТРІШНЬОЇ ТОРГІВЛІ З ПРИЦІЛОМ НА ЇЇ ПРОГРЕСИВНИЙ РОЗВИТОК
Authors: Лупак Р. Л. , Качан О. Є.
Published: January 2024

У статті наголошено на концептуальних положеннях налагодження та розширення сфер торговельної діяльності, згідно з якими відбувається побудова багатовимірного середовища внутрішньої торгівлі. Виділено структурні елементи внутрішньої торгівлі, виходячи з низки традиційних класифікаційних ознак, що враховують функціональну структуру, місце організації, асортиментний профіль, рівень відносин, специфіку взаємодії, товарну спеціалізацію, періодичність функціонування, типи, формати, методи, форми обслуговування у системі внутрішньої торгівлі. Наголошено, що розвиток внутрішньої торгівлі значним чином обумовлений глобальними цифровими трансформаціями та активним запровадженням інформаційно-комунікаційних технологій і це враховано при проведенні декомпонування її структури. Результатом застосування такого підходу стало виокремлення сукупності елементів у відповідності до застосування цифрових технологій, формування асортименту цифрових товарів, забезпечення електронними пристроями, розширення каналів продажу товарів у мережі Інтернет. Звернено увагу на тенденції цифровізації торгівлі, які критично змінили підходи до продажу товарів та задоволення інтересів виробників і споживачів. Дотримання традиційних підходів чи врахування ознак цифровізації загалом дозволило ідентифікувати широкий набір елементів внутрішньої торгівлі, які, до того ж, із новим етапом глобалізаційних змін збільшуються та охоплюють все ширші сфери економічних і соціальних відносин. Згідно з цим виділено фактори (керовані та некеровані), що стимулюють розвиток внутрішньої торгівлі та посилюють її вплив на національну економіку. Розподіл факторів контрольованого та неконтрольованого впливу проведено, виходячи з базових функцій внутрішньої торгівлі - обміну та розподілу, товаропросування, інтеграції зв’язків, інституціалізації відносин.
СТАН ТА ПОВОЄННІ ПЕРСПЕКТИВИ РОЗВИТКУ РИНКУ ФІНАНСОВИХ ПОСЛУГ
Authors: Абрамова І. В.
Published: January 2024

Стаття містить теоретичне обґрунтування особливостей розвитку ринку фінансових послуг в умовах воєнного стану й повоєнного відновлення країни. Наголошено, що з початком активних воєнних дій ринок фінансових послуг України зазнав певної трансформації, проте попри введення воєнного стану фінансово-банківська система України продовжила свою роботу. Зроблено висновок, що банкам, фінансовим компаніям та страховикам вдалося наростити активи й зберегти ліквідність. Встановлено, що ліквідність державних банків була забезпечена не через реалізацію програм чи проєктів по розширенню клієнтської бази, а шляхом виконання посередницьких функцій у фінансуванні військових потреб. Обґрунтовано, що в умовах війни найбільш вразливими надавачами фінансових послуг виявилися кредитні спілки, кількість яких зменшилася, а обсяги активів скоротилися майже на половину. Виявлено погіршення якості кредитного портфеля практично усіх надавачів фінансових послуг через наявність значної кількості прострочених позик і негативні фінансові результати роботи на кінець 2022 р. Вказано на необхідність формування комплексного механізму управління ринком фінансових послуг, спроможного забезпечити ефективність його функціонування. Доведено необхідність формування системи додаткових гарантій безпеки для банківського і небанківського сегментів фінансової системи. Запропоновано алгоритм повоєнного відновлення ринку фінансових послуг, який вказує на орієнтовний порядок дій, що сприятимуть його повоєнному відновленню. Наголошено на необхідності комплементарних змін економічного середовища, які дозволять бізнесу наростити капітал і сприятимуть підвищенню спроможності фінансових інституцій виконувати свої функції на ринку фінансових послуг.
АНАЛІЗ МАРКЕТИНГОВОЇ ТА РЕКЛАМНОЇ ДІЯЛЬНОСТІ КОНКУРЕНТІВ ЗАСОБАМИ СЕРВІСІВ ВЕБ-АНАЛІТИКИ
Authors: Балук Н. Р. , Бойчук І. В.
Published: January 2024

У статті визначено особливості інструментів веб-аналітики як засобу збору, аналізу й вимірювання даних сайту компанії для виявлення основних тенденцій поведінки його відвідувачів. Деталізовано, які показники дозволяє вимірювати веб-аналітика як система визначення ефективності функціонування сайту. Встановлено основні напрями використання сервісів веб-аналітики у маркетинговій та бізнес-діяльності підприємства. Охарактеризовано специфіку стандартної і наскрізної веб-аналітики, визначено їхні відмінності. Подано етапи веб-аналітики для ефективного процесу збору й аналізу даних – від встановлення коду, налаштування трекінгу конверсій та ключових показників продуктивності до об’єднання даних з різних систем та створення звіту. Визначено два типи показників, необхідних для коректного аналізу зібраних веб-аналітикою даних. Для реалізації мети дослідження, в якості висвітлення практичних аспектів використання сервісів веб-аналітики для моніторингу маркетингової та рекламної діяльності обрано вітчизняний ринок побутової техніки та обрано п’ятірку основних конкурентів “Rozetka”, “MOYO”, “Алло”, “Comfy” і “Цитрус”. За допомогою сервісу Google Trends визначено, які з вказаних компаній лідирують за показником кількості пошукових запитів за два часові періоди (7 днів і 12 місяців). За допомогою сервісу веб-аналітики SimilarWeb зібрано інформацію в розрізі конкурентів на ринку побутової техніки. Визначено кількість відвідувачів сайту кожного з конкурентів за останні 3 місяці, ранжування сайтів у пошуковій видачі в пошукових системах. Виявлено тенденції у користуванні сайтом із різних пристроїв. Проаналізовано відсоток відмов як один із ключових показників аналітики, встановлено його значення при відвідуванні сайту кожного з конкурентів. Визначено найбільш ефективні канали комунікації для трафіку на сайт, серед яких найбільшу вагу отримав органічний пошук. Здійснено аналіз трафіку з соціальних мереж та особливостей рекламної діяльності компаній. Згруповано важливі метрики моніторингу конкурентного середовища. Визначено умови достовірності даних, отриманих із використаних сервісів веб-аналітики, та напрями подальших досліджень.
CONCEPTUAL FOUNDATIONS FOR THE FORMATION OF STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF DIGITALISATION OF THE ECONOMY
Authors:   Vinnytsia National Agrarian University, Burdіak Mykhailo , Tomashuk Inna ,   Vinnytsia National Agrarian University
Published: January 2024

The article examines the conceptual foundations of the formation of strategic directions for the development of agrarian enterprises in the conditions of digitalization of the economy. It is indicated that digitalization is used by agricultural enterprises to change the business model, which provides the formation of new revenues and opportunities for the creation of a new type of value chains. It is emphasized that a characteristic feature of digitalization is that it is the foundation of the Fourth Industrial Revolution and is one of the main currents of the third wave of globalization processes. It has been proven that digital technologies provide many opportunities and perspectives for the creation of smart agriculture, giving their consumers a great impetus to transform their activities. It is indicated that in agriculture, digital technologies can modernize the industry, facilitating the implementation of innovations in agribusiness and creating new opportunities for agricultural enterprises in areas such as the biological sector, ecosystem sustainability, etc. It is noted that among the innovative technologies used by agribusiness entities are: the introduction of precision farming systems, aerial photography for the purpose of monitoring the quality of crops, keeping the history of fields for choosing the optimal crop, laboratory studies of the soil to obtain information about the biochemical composition. Digital technologies, classified by the degree of influence on the development of agricultural enterprises, are highlighted. The basic and auxiliary conditions of digitalization of agricultural production have been studied. Groups of risk analysis tasks during the formation of strategic intentions of an agrarian enterprise are given. The key aspects of the sustainable development of an agricultural enterprise are proposed. It was concluded that the digitalization of the agricultural sector is one of the main components of the digital policy of the state and a determining factor in the growth of the economy in general, in particular, the digital industry itself as a technology producer. The introduction of digital technologies is a positive trend not only for agricultural enterprises of Ukraine, because at this stage of digitalization, it is extremely important to apply a whole set of measures from the state for the development of digitalization in our country.
FOREIGN EXPERIENCE IN MANAGING ORGANIZATIONS
Authors:   Kyiv National Linguistic University, Hlivinska Yuliia
Published: January 2024

The article is devoted to the topical issues of management of organizations in the world. It is determined that effective enterprise management is an important prerequisite for success in any business, regardless of its size and scope of activity. The purpose of the article is to study the systems and methods of business management in the world. To implement this task, scientific methods of content analysis, analysis, synthesis, comparison, and system method were applied. It is noted that the organization of enterprise management in the world is determined by local cultural management paradigms. In modern European cultures, emphasis is placed on interaction with employees, which is aimed at maximizing their interests and is manifested in respect for human dignity. Also important is the rational use of resources and readiness for innovation in the technological and scientific spheres, which contributes to the introduction of managerial innovations, albeit with a certain delay, into the activities of organizations and enterprises in Ukraine. The American experience is based on flexible management, because American enterprises often have a flexible hierarchical structure. In addition, an important factor is corporate culture, although the manifestations of this culture may be different in different companies, but common to them is a democratic environment in which employees can freely express their ideas and opinions. In particular, Ukrainian enterprises can learn from the Asian experience in creating long‐term development strategies and plans. Asian cultures emphasize community and cooperation, so an approach to creating a team work environment and promoting mutual support among employees is important. Most Asian enterprises prefer long‐ term relationships in work teams, with partners and customers, which promotes stability and trust in the market. The conclusions emphasize that the need for a competent combination of world experience with Ukrainian realities will become an important task for managers when establishing an effective management system shortly.
ПРОПАГАНДИСТСЬКІ СТРАТЕГІЇ В СУЧАСНОМУ МЕДІАДИСКУРСІ: АНАЛІЗ ПРИКЛАДІВ ЗІ СВІТОВОЇ ПРАКТИКИ
Authors: Sheludiakova N. , Medynska О. , Sliusarenko K.
Published: January 2024

The purpose of the study is to identify propaganda strategies in foreign media. Conducting the research is due to the fact that in the context of significant changes in the military and political situation in the world in general and around Ukraine, with the beginning of full-scale Russian aggression, propaganda, which is an effective tool for manipulating public opinion, is becoming widely spread in the media space. The media use different propaganda strategies, forming an irrelevant picture of reality. This leads to a decrease in the level of information security of the state, the result of which is the destabilization of the social and political situation, opposition to the adoption of certain state decisions, etc.
Research methodology. The study of propaganda strategies in modern media was based on the media manipulative approach, methods of manipulation of mass consciousness and content analysis. Their application made it possible to identify the main principles of consideration of the problems of propaganda strategies.

The results. In the process of work, it was found that propaganda is the purposeful dissemination of unreliable information with a specific goal. Propaganda is aimed precisely at the human consciousness, because it allows to form clear concepts and images in it. Depending on the orientation, propaganda is divided into external and internal; according to the sphere of distribution – cultural, personal, informational, political; according to the degree of reliability of the information – true, partially true, false; according to the stage of spread – preparatory, active, latent.

Propaganda strategies include lies, decontextualization, disinformation, demonization of the enemy, obfuscation, deliberate obscurity, confusion, labelling, half-truths, repetition, join the crowd, commoners, stereotypes, fear, uncertainty, and doubt. The study states that the main propaganda strategies used in the analyzed media are «common people» and «stereotypes», less so – «join the crowd» and «half-truth».

Novelty. The novelty of the study is that propaganda strategies in foreign media were investigated for the first time. The understanding of the concept of «propaganda» has also been improved, the peculiarities of the functioning of propaganda strategies in foreign media have been investigated.

Practical significance. The practical significance of the research lies in the fact that the obtained results can be applied to journalists, diplomats and politicians when promoting certain ideas and opinions.
Key words: information space, media discourse, mass manipulation, media, propaganda, propaganda strategies.
МЕДІА ТА МОВНА ПОЛІТИКА В УКРАЇНІ: ВПЛИВ МОВНИХ ЗАКОНІВ НА МЕДІАПРОСТІР
Authors: Hetsko H. , Rusynko-Bombyk L.
Published: January 2024

The aim of the study. The purpose of the research is to identify and analyze the impact of language laws on the contemporary media space in Ukraine.

Research methodology. The following research methods are used in the article: description, analysis, synthesis, comparison, generalization, forecasting. The method of description is used to highlight the language policy of Ukraine with a detailed description of the importance of language policy for the state. Methods of analysis and synthesis, which are applied during the review and research of articles of language laws in order to identify their impact on the domestic media space. A comparison method that was used to compare the language picture before and after language laws were amended or created. The method of generalization was used at the final stage of our research when formulating independent conclusions. The forecasting method made it possible to identify the prospects for research and development of the language policy of Ukraine, its influence on the media space. Also, in our research, the method of content analysis was used, with the help of which we familiarized ourselves with the information in the mass media regarding the language policy of Ukraine. This made it possible to reveal the attitude of representatives of the mass communication media to language legislation and their focus on compliance / non-compliance with language legislation.

The results. It was determined that language policy has always been an issue that needed special consideration. At the same time, in 2022–2023, amendments were made to the Law of Ukraine «On Ensuring the Functioning of the Ukrainian Language as a State Language» and the Law «On Media» was adopted. It was established that the adopted amendments to the legislative acts primarily contribute to the development of the state language and reduce the percentage of the functioning of other languages, while the functioning of the language of the occupier is made impossible.

Novelty. The paper examines the impact of the language laws of 2022–2023 on the media space of Ukraine in the aspect of understanding language policy.

Practical significance. This article has practical significance regarding the improvement of legislation that affects various aspects of the media space in terms of language policy.

Key words: laws of Ukraine, mass media, mass communication media, media space, language policy of Ukraine.
ТРАНСФОРМАЦІЯ ТЕЛЕВІЗІЙНОГО ВИРОБНИЦТВА ПІД ЧАС НАДЗВИЧАЙНИХ СИТУАЦІЙ В УКРАЇНІ: РЕЗУЛЬТАТИ ОПИТУВАННЯ
Authors: Ternova А. , Lyvada M.
Published: January 2024

Research aim: to characterize the changes in the preparation and broadcasting of the news audiovisual product by Ukrainian television broadcasters and which technologies have become key in providing live broadcasts, live feed, feedback from the audience, etc. during the extraordinary events in the country, namely Covid-19.

Research methodology. A survey method was used to find out changes in media production and broadcasting. The results were interpreted in the form of tables and diagrams through the method of comparison and systematization. The descriptive method was used during the presentation of the research results.

Results. The analysis of scientific literature made it possible to distinguish three main stages of media content production and to structure theoretical knowledge on the organization of broadcasters’ activities in the Ukrainian information space. Considered how today’s challenges – emergency situations in Ukraine – affected the technology of creating news media content and what changes became necessary in the system of transmission of multimedia content. The proposed results of the survey clearly demonstrate how broadcasters chose acceptable ways to organize news production in difficult periods for the country and how innovations in the field of telecommunications, digital technologies, satellite communications and new information processing technologies contributed to regular broadcasting.

Scientific novelty. In the period of emergency situations, starting with the challenges of the Covid-19 pandemic and continuing through the full-scale invasion of the Russian Federation into Ukraine, news content is extremely important for users. Prompt delivery of information has become a challenge for broadcasters, as audiovisual content has become more difficult to create due to a number of circumstances. Although thanks to information technologies, the system of news’ collecting and distributing has become simpler, the question of their form and content and the quality of information services to meet the needs of various reading and viewing audiences has arisen. So, the transformational changes in television production have been an interesting experience to study.

Practical value. The results of the research can be used in the process of studying communication courses, the work of newsrooms on television, media production and audiovisual product creation technologies, as well as by media practitioners in issues of interaction with the audience.

Key words: media production, news content, newsroom, live broadcast, media reality, audience, television broadcaster.
Television Journalism: Information Technologies during Distance Education
Authors: Ternova А.
Published: January 2024

The purpose of the article is to analyze new forms and methods of distance education for television journalism students in a higher education institution during the Covid-19 pandemic and the use of modern digital technologies for the production of audiovisual content during the full-scale invasion of Ukraine by Russia.

Research methodology. A set of methods was used in the course of the research. The description of distance learning technologies is based on the analysis, synthesis and systematization of the material; the method of comparison has become the key in the study of modern mobile applications as the main tools in the acquisition of practical skills and abilities by prospective television journalists.

Results. The formation of new approaches to online teaching of practical television journalism courses is an urgent need nowadays. The systematization of the research results shows that distance education in times of emergency in Ukraine has become one of the most effective learning technologies, and it is developing quite rapidly due to advances in information technology and computer hardware. Today, the Moodle e-learning system is a powerful platform for mastering a number of practice-oriented courses. At the same time, new tools and instruments are emerging to help develop practical skills in the chosen specialty. Thanks to a number of mobile applications with various editors, prospective TV professionals can use in practice their library and a fairly wide range of both traditional and more complex functionality: Emotion Sense Technology (Magisto), 4D special effects (Likee), live broadcasts, filming and simultaneous publication of audiovisual content on the web, etc.

Novelty. Analyzing the best practices of teaching professional disciplines in television journalism in a distance format and finding new forms and methods for mastering these practical courses is the way to provide quality educational services and the key to successful graduate fulfillment in the media industry.

Practical significance. The use of modern technologies and mobile applications in distance education (along with available educational and methodological materials) will help students acquire the set of practical skills necessary for further independent work, despite the challenges of today.

Key words: television journalism, distance learning, digital technologies, mobile applications, media content production, distance media education.
ЗАСОБИ МАСОВОЇ КОМУНІКАЦІЇ ДІАСПОР НАРОДІВ ЄС В УКРАЇНСЬКОМУ МЕДІАПРОСТОРІ
Authors: Syneokyi О. , Sizova K. , Khmil-Chupryna V.
Published: January 2024

The purpose of the study is to analyze the means of mass communication of the diasporas of the EU as a component of the media space of Ukraine and highlight the role of the media of national minorities in the aspect of building a multicultural society.

Research methodology. With the help of methods of analysis, synthesis, induction, deduction, comparison, analogy and juxtaposition, the features of the media of the EU diasporas are determined; the historical method was used to study the development of the national minorities’ media; content analysis – to study the media content.

Results. The majority of Ukrainian media of national minorities, in particular the EU diasporas, arose in the 90s of the last century after the collapse of the USSR in the wake of national uplift. Ethnic communities actively created their own newspapers, magazines, and rarely radio and television. However, all these media faced a lack of funding and only those that had stable support (either foreign or diasporas) have survived to this day. The most important functions of diasporas mass media are the preservation of national traditions, but at the same time, the diasporization of the identity of their target groups, the construction of national communities, which, in the conditions of active development of information and communication technologies, cross local and national borders. The content of most media outlets of EU diasporas differs from the content of Ukrainian media not only in terms of a set of stories and topics: ethnic media outlets create a positive image of an ethnic or diasporic group. That is why it is very important that each national minority is represented in the media space.

Novelty. A comprehensive study of traditional and new media of the EU diasporas in Ukraine is conducted; theoretical ideas about the media of national minorities are improved.

Practical significance. Research materials and results can be used in university courses on the theory and practice of journalism, in media studies special courses.

Key words: media of EU Diasporas, Ukrainian media space, media of national minorities, multicultural society, traditional and new media.