bluuebunny/crossref_metadata_2025 huggingface dataset:
PERCEPTIONS OF GEOGRAPHY AMONG GHANAIAN SENIOR HIGH SCHOOL STUDENTS: A PHENOMENOLOGICAL STUDY
Authors: OPOKU Foster
Published: January 2019

This
qualitative phenomenological study aimed at exploring the perceptions of
geography among Ghanaian senior high school students. A total of 48 students
comprising 24 males and 24 females were selected from two different public
senior high schools in the Kumasi metropolis of Ghana to participate in the
study. Data were obtained using in-depth interview and results were processed
and analyzed through examination of main themes, differences, and similarities
in the responses. Results from the study revealed that more than half of the
students interviewed had positive perception of geography in terms of its
relevance to man. Regarding the definition and scope of geography, the overwhelming
majority of the student respondents perceived geography as a description of the
physical environment such as rivers, rocks, the universe, weather and climates,
formation of landforms, among others. Others also perceived geography as the
drawing of maps to show earth’s features. Interestingly, more than half of the
students expressed keener interest in physical geography with reasons being
that physical geography lessons are more interesting and practical. Significantly
too, most of the students ranked geography as either second or third choice in
considering programmes for higher education. The study recommends a further
research into how students’ perception of employment prospects in geography
influence their attitudes towards geography.
DİNİ MEKÂNLARIN TOPLUMSAL HAFIZAYA ETKİLERİ: İSTANBUL AYA PANTELEYMON ORTODOKS KİLİSESİ ÖRNEĞİ
Authors: DENİZ Ayla , ÖZGÜR E. Murat , ÖKSÜZ Muhammet
Published: January 2019

Bir toplumun
kolektif hafızasının izini, çeşitli mekânlarda bulmak mümkündür. Özellikle
toplumun üyelerinin gündelik pratiklerini gerçekleştirdikleri ve/veya belirli
bir takvim eşliğinde sıkça ziyaret ettikleri mekânlar, sosyal yeniden üretimin
en güçlü olduğu alanlardır. Bu yolla hem grup içi iletişimin artması ve aidiyet
duygusunun gelişmesi hem de bununla ilişkili kimlik ediniminin gerçekleşmesi
mümkün olur. Bu yüzden grupların hafızalarının düğümlendiği bu mekânlar hafıza
mekânları olarak isimlendirilirler ve bu alanlar içinde mabetlerin özel bir
yeri vardır. Bu bakımdan, toplulukların mekânsal örgütlenmesinin merkezinde
çoğunlukla mabetlerin yer alması tesadüf değildir. Mabetler, özellikle
çoğunluktan farklı bir etnik kompozisyona sahip olan göçmen grupları için bir
var oluş alanıdır. Bu noktadan hareketle bu çalışmada, İstanbul’da yaşayan
Ortodokslara hizmet veren Aya Panteleymon Kilisesi’nin bir hafıza mekânı olarak
anlamı konu edilmektedir. Bu yolla ortak din üzerinden bir araya gelen farklı
göçmen gruplarının, kolektif hafıza yaratma sürecindeki pratiklerinin
anlaşılması amaçlanmaktadır. Bu çalışma, nitel araştırma yöntemleri
kullanılarak yapılmıştır. Çalışma kapsamında, kilisenin tarihsel varoluşunda
çeşitli kopuşların olduğu görülmüştür. Bununla birlikte, kilisenin, Sovyetler
Birliğinin dağılmasıyla birlikte yeniden aktif hale geldiği anlaşılmıştır.
Kilisenin cemaati, tarihsel kırılmalar, nesiller-arası kesişim ve değişen
anlamlara rağmen, kiliseyi topluluk hafızasını koruyan bir tutkal olarak görmektedir.
Ayrıca kilisenin cemaatinin bir kısmı, Sovyetler Birliği fikriyle Ortodoksluğu
birleştirerek yeni bir kimlik yaratmaktadır.
FİLM TURİZMİ: POPÜLER KÜLTÜR ARACI OLARAK FİLM VE DİZİLERİN NEVŞEHİR İLİ TURİZM FAALİYETLERİNE ETKİSİ
Authors: GÜNGÖR ŞENAY , UYSAL Ahmet
Published: January 2019

Gündelik yaşamın kültürü olarak ifade
edilen popüler kültür, kitle iletişim araçları aracılığı ile toplumun büyük bir
kesimini etkileyen, toplumsal yaşamın hızını yansıtan, en çok beğenilen ve en
çok tercih edilen kitle toplumunun kültürü olarak belirtilmektedir. Film ve
diziler, popüler kültürün önemli bileşenlerinden biri olup, kısa sürede
milyonlarca kişiye ulaşabilmektedir. Böylece film ve dizilerin çekildiği
mekânlar turistik açıdan çekim merkezi olabilmekte ve turizm hareketlerini
arttırmaktadır. Çünkü son yıllarda yaşanan küreselleşme-yerelleşme tartışmaları
birçok alanda değişikliğe neden olmuştur. Süreç içinde turizm etkinliklerinde
de farklılaşmalar görülmüş ve turizm çekicilikleri de çeşitlenmiştir. Film turizmi
bu çeşitliliğe bağlı olarak gelişen kültür turizmi içerisinde
değerlendirilmektedir. Ana konusu film turizmi olan araştırmanın temel amacı,
Nevşehir’de çekilen film ve dizilerin, Nevşehir’e gelen yerli turistlerin
tercih süreci üzerindeki etkisinin belirlenmesidir. Çalışmanın örneklem alanı
doğal yapısı ve kültürel dokusu ile bir film platosunu anımsatan Nevşehir
ilidir. Araştırmanın verileri Nevşehir’e gelen yerli turistlere rastlantısal
olarak uygulanan anketler ve mülakatlar ile elde edilmiştir. Dolayısıyla
çalışmanın güvenirliliğini arttırmak için nitel ve nicel yöntemler birlikte
kullanılmıştır. Veriler istatistikî yöntemlerle analiz edilmiş ve alanyazın
ışığında sonuçlara ulaşılmıştır. Elde edilen bulgulara göre, film ve dizilerde,
gösterilen tarihi ve doğal mekânlar ile sosyal yaşam izleyicilerde merak
uyandırmaktadır. İzleyicilerin bu destinasyonları ziyaret etme isteklerinin
oldukça yüksek olması turizm faaliyetlerinde motive edici bir unsur olarak
karşımıza çıkmaktadır.
The presence of Tetraodontidae species in the Central Mediterranean
Authors: Carbonara Pierluigi , Spedicato Maria Teresa , Milone Nicoletta , Kroqi Guliem , Ikica Zdravko , Gaudio Palma , Đurović Mirko , Kolitari Jerina
Published: January 2019

This paper presents the first record of the Lessepsian migrant fish Lagocephalus sceleratus (silver-cheeked toadfish) on the Italian side of the south Adriatic Sea. In addition, four specimens of Sphoeroides pachygaster (blunthead puffer) were analysed. Meristic and morphometric data of the silver-cheeked toadfish and blunthead puffer are in accordance with data from the Mediterranean. The specimen of silver-cheeked toadfish was a female with gonad in resting stage and the specimens of blunthead puffer were adults (male and female) with gonads in maturing, mature/spawner and post-spawning stage. The stomach contents of the specimen of silver-cheeked toadfish were composed by Mollusca Opistobranchia and Crustacea Brachyura. Stomach contents analysis of S. pachygaster confirmed that Mollusca are the preferred prey for this species. However, the presence of Crustacea (shrimps, crabs) and fish in the stomachs indicates that the blunthead puffer has a broad and variable diet in the south Adriatic Sea. The present study suggests the presence of an established population of blunthead puffer on the continental shelf of the southeast Adriatic Sea.
Progress in Mediterranean bioinvasions two years after the Suez Canal enlargement
Authors: Zenetos Argyro
Published: January 2019

The possibility that the recent expansion of the Suez Canal could trigger an entirely new twenty first century wave of invasions was investigated. Results showed that only 19 new alien species were detected after August 2015 (date of the last Suez Canal enlargement). Five of the newcomers have already established viable populations. Between August 2015 and August 2017 approximately 9,5 new species (mostly fish) entered the Mediterranean annually, 7 of them via the Suez Canal unaided. The next most important pathway is Transport - Stowaway: Shipping, while intentional releases from aquaria appear to play an important role. Our results confirm previous findings on the decreasing rate of introductions, which is not affected by the recent expansion of the Suez Canal. Conclusively, the rate of bio invasions via the Suez Canal has not “doubled” as anticipated but rather decreased in relation to previous years.
New data on Pinctada radiata (Leach, 1814) (Bivalvia: Pteriidae) in the Adriatic Sea
Authors: Petović Slavica , Mačić Vesna
Published: January 2019

The first recorded population of Pinctada radiata in the Adriatic Sea was observed on the pier in Porto Montenegro marina (Tivat, Montenegro), in August 2016. Numerous individuals inhabited pier walls at a depth of 5 m. The shell height (SH) values for the 15 randomly collected individuals of P. radiata ranged between 32.2 mm and 52.1 mm with an average SH value of 38.3 mm (standard deviation ±6.1). Further surveys in Montenegro will provide information on the establishment of the observed population and what is its impact on local biodiversity.
Prisutnost pijavice Pontobdella muricata (Hirudinea: Piscicolidae) na hrskavičnjačama u Tirenskom moru (Srednje Sredozemlje)
Authors: Bottari Teresa , Profeta Adriana , Giordano Daniela , Smedile Francesco , La Spada Gina , Gaglio Gabriella , Rinelli Paola
Published: January 2019

This paper provides the first report of the leech, Pontobdella muricata (Linnaeus, 1758), in the Tyrrhenian Sea. The leech was found on the brown ray, Raja miraletus (Linnaeus 1758), and on the spotted ray, Raja montagui (Fowler, 1910), caught by trawling during autumn 2014.Complete sequence of 18S rRNA gene, COI mitochondrial gene and partial sequences of the mitochondrial 12S rRNA gene corroborate the determination based on morphological characteristics.
Zooplankton of a stressed area in the Damietta coast of the Mediterranean Sea
Authors: Eltohamy Wael S. , Alzeny Ahmad , Azab Yasmine A. M.
Published: January 2019

The spatial pattern of zooplankton communities at Damietta coast, southeastern Mediterranean was studied to assess the impact of human activities on the abundance and community structure. Twenty-five stations from five different stressed sites were sampled in June-July 2014. Thirty-four zooplankton taxa were recorded, in addition to the larvae of copepods and meroplankton. Copepoda was the most abundant group among which, Oithona nana, Euterpina acutifrons, and Parvocalanus cirrostratus were the most frequent. The calanoid copepod Pseudodiaptomus trihamatus is a new record for the Mediterranean Sea that may have been introduced via ballast water. Multivariate/Univariate analyses demonstrated that 1) the environmental variables and zooplankton communities represented significant differences among five sites; 2) the spatial variations of community structure were undoubtedly due to land-based effluents; and 3) among all environmental variables, salinity and phytoplankton biomass had the major determining effects on the spatial patterns of zooplankton categories. The results indicates that not only the discharged water makes the Damietta coast at risk, but also the ballast water is not less dangerous. Hence, we emphasize the need for activation of the ballast water management to reduce the risk of future species invasions.
KINERJA RUMAH SAKIT TIPE C DENGAN PENDEKATAN BALANCED SCORECARD
Authors: BAJ Yenni Fayanni
Published: January 2019

This study aims to determine and analyze and evaluate the performance measurement system using Balanced Scorecard approach on Petrokimia Gresik Hospital. This research uses a qualitative approach with several informants and documents which in fact Petrokimia Gresik Hospital has not fully implemented the performance measurement with balanced scorecard approach so that there is unique phenomenon that interesting to be investigated deeper.
The results showed that the performance measurement system at Petrokimia Gresik hospital was conducted by reviewing the strategic objectives of the size, target and the initiatives used to achieve the strategic objectives. The implication of the research result shows that the performance measurement system applied in Petrokimia Gresik Hospital is not maximal yet, so it needs additional indicators from the perspective of customer perspective, growth perspective and learning to sharpen the performance measurement system and can implement the performance measurement by using balanced scorecard.
Revealing Opportunistic Behavior of Village Apparatures in Development of Villages (Study on One Village in Bangkalan District)
Authors: EBGC Zainal Abidin , EBGC Sutikno
Published: January 2019

This research had a purpose to reveal the opportunistic of behavior from the staff of Village X in their development. This research used an approach of qualitative descriptive divided into two ways observation and interview from the fenomena happens in the real field. From this result analysis data and information, there are findings about the opportunistic behavior of the village apparatus X in the village development that the village apparatus X is related to the main duty and function of only the community service in the field of health and the positive population to society and the impact is not effective on other services. The ineffectiveness of development allocation is only in the physical development but the positive impact on society. Hiding village financial information and allocation of village development so that the community response felt very less related to the number of APBDesa with the development already implemented by the apparatus of Village X.
Marketing Strategy of Kedai Karya Online Shop to Increase Sales
Authors: EBGC Khusnul Yakin , EBGC Ike Ratnasari
Published: January 2019

This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion.
Linking Umkm Network And Its Implica on Region Development
Authors: Magelhaes Lucas , Hartanto Arif Dwi
Published: January 2019

This paper seeks to show that network studies on MSMEs can enrich the analysis of regional development policies. However, MSMEs have proven to have an important role in the economy. While the network has been recognized as a third form of organization, namely between markets and hierarchies that occupy a key role in many discussions about the process of regional development. Therefore, the exploration conducted in this paper is to examine the main features of the importance of UMKM network to see three aspects, namely: (i) institutional and entrepreneurial processes (ii) regional distribution; and (iii) regional innovation systems. These three aspects will be explored how the implications for regional development. The results of this paper can help in identifying some of the components that can be used to build development policies and regional competitiveness based on the advantages of special features on the existence of UMKM networks.
Linkage Analysis of Large and Medium Manufacturing Industry Sectors In East Java Province Using Input-Output
Authors: Ayu Utami Betty Silvia
Published: January 2019

The purpose of this research is to know and analyze the role and backward linkage and forward linkage of big and medium manufacturing industry in East Java Province. The data used in this study is cross section data, data to measure the linkage of economic sector. While the population of this research is all economic sector in East Java Province, which is divided into 66 economic sectors in accordance with Input-Output analysis (I-O). From the analysis result, it is concluded that the backward linkage condition shows the bamboo, wood and rattan industry sub sector, the non-metallic minerals sub industry, and the cement sub-industry has the greatest value, while from the forward linkage shows that the petroleum refinery industry sub sector, sub industry of goods.
ANALISIS OLIGOPOLI PADA INDUSTRI E-COMMERCE DI INDONESIA (SEBUAH PENDEKATAN TEORI S-C-P)
Authors: Prasetyo Muhammad Taufiq
Published: January 2019

Menjamurnya perusahaan e-Commerce di Indonesia memberikan dampak yang signifikan meningkatkan pertumbuhan perekonomian negara. Perusahaan-perusahaan tersebut berusaha merebut pasar di mata produsen dan konsumen Indonesia untuk menggunakan situs e-Commerce (laman dagangnya). Kuatnya konsentrasi pasar membuat perusahaan e-Commerce saling bersaing, terutama perusahaan yang mempunyai modal besar. Struktur pasar oligopoli pada pasar ini membuat masing-masing perusahaan mengembangkan strategi dengan meningkatkan fitur pada situs di website atau aplikasi pada gadget. Meskipun perusahaan e-Commerce belum mendapatkan profitabilitas yang relevan, namun perusahaan laman dagang ini optimis dalam masa mendatang akan memperoleh profit yang cukup besar melalui fitur-fitur premium yang akan lebih dikembangkan di masa yang akan datang
ANALISIS KEPUTUSAN PEMBELIAN STUDI PADA PT. APL DI PAMEKASAN DAN SUMENEP
Authors: Ningsih Andelina Juli
Published: January 2019

Penelitian ini bertujuan untuk mengetahui pengaruh perilaku pembelian, word of mouth dan ekuitas merek terhadap keputusan pembelian dalam memilih produk PT. APL. Dalam penelitian ini diambil sampel sebanyak 30 responden kepada pemilik apotek / apoteker / assisten apoteker yang menjadi rekanan PT. APL. Pengambilan sampel ini dilakukan dengan cara pendekatan probability sampling, sedangkan penentuan jumlah pengambilan sampel menggunakan teknik sampel random sampling.

Jenis penelitian ini merupakan penelitian penjelasan (explanatory research) yang merupakan penelitian yang menjelasan hubungan kausal antar variabel – variabel penelitian melalui uji hipotesis yang telah dirumuskan sebelumnya sehingga dapat mengetahui seberapa besar kontribusi variabel – variabel bebas terhadap variabel terikatnya serta besarnya arah hubungan yang terjadi.

Model analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukan bahwa perilaku pembelian dan ekuitas merek berpengaruh non signifikan terhadap keputusan pembelian, sedangkan variabel word of mouth mempunyai pengaruh positif signifikan terhadap keputusan pembelian dengan koefisien path sebesar 0.434, dimana nilai p-values lebih besar dari nilai α = 0.001.
Pencitraan, Promosi, Dan Kualitas Pelayanan Terhadap Minat Kuliah Di Program Diploma III STIESIA Surabaya
Authors: Nugroho Novianto Eko , Cahyono Krido Eko
Published: January 2019

Minat merupakan hasil pemikiran seseorang setelah melihat pada kualitas pelayanan, dan memiliki keinginan untuk mencoba memenuhi suatu kebutuhan, dalam hal ini konsumen akan cenderung memilih, menimbang dan menilai apakah suatu kualitas pelayanan yang dianggap baik oleh konsumen, sehingga ketika produk atau layanan benar-benar mampu memenuhi harapan pelanggan, maka konsumen akan mengambil suatu keputusan.

Metode penelitian yang digunakan adalah penelitian kuantitatif bahwa peneliti melakukan survei terhadap calon mahasiswa dengan memberikan kuesioner, pengolahan data, dan menafsirkannya. Penelitian dilakukan dengan memberikan beberapa pertanyaan yang dianggap mewakili tiga variabel yang mempengaruhi minat promosi, pencitraan, dan kualitas pelayanan. Dengan sampel sebanyak 106 calon mahasiswa. Teknik pengumpulan data yang digunakan adalah kuesioner, wawancara, dan dokumentasi. Analisis untuk mengetahui pengaruh variabel bebas dan variabel terikat dengan menggunakan analisis regresi linier. Dari hasil analisis dapat diketahui bahwa promosi, pencitraan, dan kualitas pelayanan berpengaruh secara signifikan terhadap minat calon mahasiswa.
REAKSI PASAR TERHADAP PENGUMUMAN STOCK SPLIT PT. HANJAYA MANDALA SAMPOERNA TBK. TAHUN 2016
Authors: A’la Najmy
Published: January 2019

Pemecahan saham atau stock split adalah memecah selembar saham menjadi n lembar saham. Penelitian ini bertujuan untuk mengetahui adanya reaksi pasar sebelum dan sesudah pengumuman stock split pada PT. Hanjaya Mandala Sampoerna Tbk (HMSP) tahun 2016. Reaksi pasar ini ditunjukan dengan ada tidaknya perbedaaan abnormal return, trading volume activity,dan bid-ask spread. Jenis penelitian ini adalah studi peristiwa (event study). Penelitian ini menggunakan periode pengamatan 5 hari sebelum dan 5 hari sesudah stock split dengan teknik analisis uji normalitas (One sample kolmogrov smirnov test) dan uji hipotesis (Paired Sample t-Test). Hasil menunjukan bahwa tidak ada perbedaan pada abnormal return periode sebelum-sesudah stock split. Tidak ada perbedaan pada trading volume activity periode sebelum-sesudah stock split. Tidak ada perbedaan bid-ask spread periode sebelum-sesudah stock split.
Study of Coffee Plant Propagation (Coffea spp) with Leaf Cut
Authors: Setiawan Budiman , Tantawi Ahmad Rafiqi , Azhari Azhari
Published: January 2019

Coffee (Coffea spp) is mostly useful as a beverage is not foreign not only for the nation of Indonesia, but also for various nations in the world. One way to increase yields and extend the life of coffee plants is by pruning. From the results of this pruning of course produces quite a lot of leaves are wasted, so it takes science and technology cultivation of coffee plants by utilizing the coffee leaves. In this study will discuss about the Study of Coffee Plant Propagation (Coffea spp) With Leaf Cut. The research was conducted in March - June 2011 in Galang Suka Village, Galang Subdistrict, Deli Serdang Regency. This research was conducted by Randomized Complete Design (RAL) Factorial with two factors. The first factor is a coffee leaf (D) consisting of two levels of treatment. D1 = The base of the leaf without the petiole, D2 = Leaf tip. The second factor is Nutrition (N) which consists of six levels of treatment. N0 = Rotone-F 200 mg / l, N3 = Growtone 200 mg / l, N4 = Growtone 300 mg / l, N5 = Dekamon 2 cc / 10 liters. From the results of the study it can be concluded that leaf tip (D2) cuttings given Growtone 200 mg / l (N3D2) survive until the end of the study, as well as leaf tip (D2) cuttings given Dekamon 2cc / 10 l (N5D2) although the numbers are only 1.23 and 1.06 and N3D2 is better than N5D2.
Growth Response and Crop Production (Brassica Juncea L.) Against Watering Time Interval at Various Hydroponics Media
Authors: Zailani Muhammad , Kuswardani Retno Astuti , Panggabean Ellen L.
Published: January 2019

This study aims to determine the Response Growth and Production of Crops (Brassica juncea L.) Against Watering Time Interval In Various Hydroponics Media. The research was conducted at the experimental gardens of Faculty of Agriculture, Faculty of Agriculture, University of Medan Area, located on No. Pond Street. 1 Medan Estate. This research was conducted from October 2013 until December 2013. The design used was RAL Factorial, with 2 replications, 10 combinations. The first factor of the hydroponic planting medium is: M1: Frying Roots, M2: Coconut Coir Powder, M3: Fryer Seal, M4: Rokwool, and M5: Sawdust, the second factor is the time interval: I1: 3 hours a day I2: 5 hours a day, starting from 08:00 a.m to 06:00 p.m. The result of this research indicates that the treatment of watering liquid fertilizer with different time interval does not show a real effect on the growth of mustard plants, Media treatment used on hydroponic systems have an influence very evident on the parameters of plant height, leaf number, leaf area, production weight and significant effect on leaf level parameters, influential planting medium and have the best number is M3 (fuel husk). Interaction interval of watering time on various hydroponic media did not have a significant effect on observed parameters, namely: plant height, leaf number, wet weight, and weight of production, while the leaf color parameter had significant effect on leaf width.
El internet y el comercio electrónico como desarrollo de las Pymes.
Authors: Acosta Rivera Cristina Estefanía , Tintín Caiza Adriana Roció Roció
Published: January 2019

Lo que sigue es una investigación para determinar cómo es el desarrollo del comercio electrónico y su interacción con los medios de comunicación y es un sistema digital personalizado y está a disposición de las personas ya través de la mejora de la tecnología ha sido de gran importancia a la educación en la actualidad.

El comercio electrónico tiene una gran acogida por la gente que necesita para vender productos o servicios a través de la web también tiene que ver con los medios de comunicación porque en el escenario del comercio electrónico no es tecnológico progreso.

Se trata de una nueva industria en la que una nueva plataforma, un nuevo medio y una nueva experiencia nos llevan a tener nuevas oportunidades de negocio.

Creaciones multimedia generalmente se basan en el contenido del archivo con gran atención al detalle, haciendo hincapié en los recursos expresivos más adecuados.

  La motivación y el interés del destinatario del documento también promoverán elementos de la marca o una señal de que puede incluir sonidos o efectos de diversa índole en el momento adecuado.

Si la presentación multimedia permite al usuario actuar sobre la velocidad de secuencia o cualquier otro elemento progresar comercio electrónico nos da las herramientas necesarias para que nuestros productos y servicios se venden, o plantea preguntas, pruebas o alternativas que cambian su curso de multimedia de desarrollo, ya que puede decir, entonces describir multimedia, interactivos.

Las compras de bienes y servicios en línea o fuera de línea pueden ser atractiva para la instalación para llevar a cabo, sin embargo, es importante que los consumidores en línea toman precauciones para evitar ser víctimas de prácticas comerciales fraudulentas
Marketing digital como una estrategia para el turismo.
Authors: Velasteguí Efraín , Sigcha Paola
Published: January 2019

El marketing es el proceso por el que las empresas crean valor para los clientes y construyen fuertes relaciones con los mismos para así obtener el valor de ellos a cambio de satisfacer las necesidades de manera rentable. La Social Media Marketing sirve para promover conversaciones con el mercado y la sociedad, que respeten los principios de la Web Social, y así tener el poder de acceder al sitio web o red social de la empresa para conocer acerca de sus productos y servicios, conocer las opiniones de otros clientes, solicitar información específica, hacer pedidos, pagar online y comentar hacer de su experiencia.

Hoy en día las empresas basan su estrategia de posicionamiento y generación de demanda online. También gestionan sus campañas y estrategias para atraer al usuario y generar nuevas experiencias, las organizaciones deben determinar las necesidades, deseos e intereses de los mercados meta y proporcionar las satisfacciones deseadas de manera más efectiva y eficiente que la de los competidores, de tal manera que mantenga o mejore el bienestar del consumidor y de la sociedad

Cada vez se está más conectados en la tecnología con los dispositivos, en la mayoría de los usuarios pueden ver a distancias las maravillas de los lugares turísticos e interactuar con ellos de manera digital para luego hacerlo real.
Las herramientas tecnológicas al servicio de gestión empresarial y administrativa
Authors: Velasteguí López Efraín , Toaquiza Italo
Published: January 2019

La presente investigación va a identificar los diversos dispositivos electrónicos y entender cuál es su impacto en las distintas operaciones que estas desarrollen en las empresas, ya que esto permitirá reconocer el funcionamiento y manejo de las herramientas dentro del ámbito laboral y su impacto para el desarrollo de su entorno.

En los últimos años se ha visto un crecimiento exponencial en el uso y la implantación de sistemas y tecnologías que mejoran la gestión de la información tanto dentro de la organización como a lo largo del canal de suministro, facilitando su difusión y la conexión entre departamentos y organizaciones. También permite simplificar las funciones rutinarias y dedicar tiempo y esfuerzo a las diferentes funciones de la organización de mayor impacto para el desarrollo de las mismas.

Adicionalmente la ya evidente globalización, juntos con la difusión de las nuevas tecnologías aplicadas al comercio electrónico han cambiado los hábitos de compra y el consumo, las estrategias de producción y las relaciones entre empresas, por estos motivos las cadenas empresariales se han visto afectadas en varios aspectos, ya que los integrantes de esas cadenas están obligadas por conseguir eficiencia, servicio y fundamentalmente por hacer rentable su entidad administrativa ya que los productores por su parte, así como los comercializadores y operadores logísticos están acogiendo rápidamente las tecnologías más favorables para sus procesos como una forma de adecuarse y adaptarse a ese nuevo contexto competitivo dentro de la gestión empresarial y administrativa.
Estudio de un sistema de control interno del departamento de colecturía del unidad educativa particular Juan Montalvo del cantón La Concordia.
Authors: Guamán Chávez Sandra Karina , Guamán Chávez Ramiro Enrique , Puyol Cortez Jorge Luis , Alvear María Eulalia
Published: January 2019

Esta investigación se la realizo sobre el  sistema de control interno en el departamento de colecturía de la Unidad Educativa Particular “Juan Montalvo” del Cantón La Concordia, esta área presenta deficiencia en el manejo y aplicación de normas de control interno porque  existía mucha pérdidas económicas y materiales en la institución, en esta  estudio se aplicó un metodología, crítica, prepositivo, descriptivo y exploratorio y se trabajó con un muestra de 247 personas divididas en 1 autoridad o rector de la institución, 9 docente, 3 personal administrativo y operativo, 114 padres de familia y 120 estudiantes y como resultado podemos indicar si socializamos las normas, políticas y manuales de procedimientos de control interno propuestos para el departamento de colecturía, se podrá controlar y verificar las  debilidades de las diferentes áreas de un empresa o institución, esto conlleva también a un trabajo en conjunto y las autoridades del plantel cumplir para un sana convivencia en contexto educativo.
Aplicación de las normas OHSAS y 5S para la reestructuración de un centro de mantenimiento automotriz.
Authors: Barrionuevo Remache Alex Fernando , Emilia Daniela Aimacaña Sánchez , Heredia Villacís Rodrigo Javier , Salazar Achig Edgar Roberto
Published: January 2019

En un taller automotriz existe la  necesidad de contar con una eficiente organización del espacio físico, equipos y herramientas para garantizar el mantenimiento y reparación en óptimas condiciones de todo el parque automotor que en este caso cuenta de cuarenta unidades, repartidas entre maquinaria pesada y vehículos livianos.

Por tanto el presente trabajo trata de la implementación de las normativas OHSAS para seguridad e higiene de un nuevo Centro de Mantenimiento Automotriz para la reestructuración del taller existente, partiendo del diagnóstico de la situación actual, considerando aspectos administrativos, espacio físico, equipos, herramientas y tipos de actividades que se desarrollarán.

Con la implementación del C.M.A se mejoran los procesos productivos al mejorar sus: instalaciones, distribución de áreas, manejo de procesos de mantenimiento automotriz, basado en un modelo de estudio técnico del taller automotriz junto al cumplimiento de las 5S y su aplicabilidad al C.M.A.

Con los resultados se obtuvo un cambio de imagen en las instalaciones, nueva señalética basada en la norma NTE INEN 439:1984, plan de mejoras con 5S, identificación de riegos laborales con OHSAS para la distribución de áreas de trabajo, cambio de actitud en los trabajadores y alta efectividad operativa de la flota vehicular siguiendo los nuevos lineamientos en la gestión del mantenimiento, controlando de mejor manera la bodega de repuestos, las herramientas, el cuidado del personal y el ambiente. De esta manera con la  reestructuración que es un instrumento estratégico de cambios se puede mantener  un mejoramiento continuo.
La competitividad con estrategias de costos e innovación en la producción avícola en el cantón Pelileo.
Authors: Ramos Viteri Eufemia Alejandrina , Velasteguí López Efraín , Supe Toa Christian
Published: January 2019

El sector avícola en la actualidad proporciona un importante desarrollo económico a la provincia de Tungurahua en donde se concentra la mayor actividad avícola de la región abarcando un 49% de producción total del país, por esta razón el trabajo de investigación realizado se enfocó en determinar la competitividad de las microempresas del sector avícola en el cantón Pelileo de la provincia de Tungurahua en base al análisis y evaluación de costos y procesos de producción con el fin de sugerir su mejoramiento. Los resultados de esta investigación permitieron determinar que los procesos de producción usados actualmente ocasionan un rendimiento regular en las empresas, debido a que no existe un adecuado control. El impacto se encontró reflejado en la escasez de materia prima en algunas épocas del año, la cual origina una inestabilidad de los precios y sumados a la escasa innovación tecnológica obliga al productor a trabajar con deficientes procesos con costos elevados de producción. En conclusión la solución planteada fue establecer convenios con proveedores  que permitan preveer los aumentos repentinos de precio ocasionados por la escasez de las materias primas, al igual considerar la adquisición de nuevas tecnologías (maquinaria, equipos) para innovar constantemente sus procesos.
Instabilities of proteins: theoretical aspects, degradation products and methods for their detection
Authors: Trajkovic-Jolevska Suzana , Tonic-Ribarska Jasmina , Dimitrovska Aneta
Published: January 2019

Recombinant DNA technology has led to a significant increase in the number of peptide and protein based pharmaceuticals, giving a new approach to combat poorly controlled diseases. This particular development has been reached in the last two decades. However, proteins are highly susceptible of physical and chemical degradation resulting in a decrease or complete loss of biological activities. Reasons for their physical and chemical instabilities and the methods for their examination, become a challenge for the pharmaceutical scientists for successful development of stabile protein - based pharmaceuticals. The stability of protein - based pharmaceuticals is significant in terms of their pharmaceutical quality and biological activity. In addition, a right choice of suitable analytical methods is needed in order to detect an early formation of degradation products or modified forms.
HPLC determination of hydrochlorothiazide in urine after solid-phase extraction
Authors: Ivanova Violeta , Zendelovska Dragica , Stefova Marina
Published: January 2019

A simple, rapid and precise HPLC method has been developed for the assay of hydrochlorothiazide in urine. The clean-up of the urine samples was carried out by solid-phase extraction using HLB cartridges. Extraction recovery was 94.00-100.28 %. HPLC separation was performed with isocratic elution on Hypersil BDS C18 column (100 x 4.0 mm I.D., 3 µm particle size) protected with appropriate guard column. The mobile phase was 18 % acetonitrile and 0.025 mol/L solution of KH2PO4, pH 4 at flow rate of 0.3 mL/min. Detection of the substances was performed at 220 nm. The calibration curves were linear in the range of 2-50 µg/mL. The developed method is validated by checking its accuracy, precision and stability. The detection limit is 2 µg/mL hydrochlorothiazide. The method is proved to be convenient for routine analysis of hydrochlorothiazide in urine.
Antioxidant potential of Helichrysum plicatum DC. (Asteraceae)
Authors: Kadifkova Panovska Tatjana , Kulevanova Svetlana
Published: January 2019

The present study describes the ability of different extracts of H. plicatum obtained from flowers, stems and leaves, to act as natural antioxidants in different in vitro experimental models in which free radical reactions are involved: inhibition of DPPH (1,1-diphenyl-2- picrylhydrazyl) radical, inhibition of hydroxyl radicals and protection of β-carotene-linoleic acid model system. Investigate extracts showed radical scavenging activity with IC50 from 6 to 11 mg/ml. The extracts are capable to reacting with OH• radical with inhibition of its production ranged between 33-58%. The high preventive activity against the bleaching of beta-carotene (15-49% of initial value after 120 minutes) was also observed. The antioxidative activity of the extracts in the experimental systems was compared with that of reference substances: luteolin, quercetin, BHA, BHT and sylimarin (the main agent of the well-known milk thistle – Silybum marianum L.). Results of this study suggest that Helichrysum plicatum represent a natural source with antioxidant potential.
Estudo de verificação da viabilidade de captação e uso de água da chuva no município de Teófilo Otoni - MG
Authors: Catulé Pablo Fernandes , Salomão Pedro Emílio Amador , Cangussú Luíza , Carvalho Paulo Henrique Viera de
Published: January 2019

Este estudo tem a finalidade de verificar a viabilidade técnica de captação e o uso da água de chuva, em virtude da escassez de água, seja por aumento populacional, seja por desperdícios, ou até mesmo pelas atividades poluidoras, a captação de água de chuva apresenta potencial para beneficiar muitas pessoas, principalmente para os usos considerados não potáveis, tendo em vista o enfrentamento da escassez de água, fazendo-se necessário a cada dia otimizar o uso da água. A partir dos resultados analisados constatou-se que o sistema de captação é uma alternativa viável para a diminuição do volume consumido de água tratada para a população. A diminuição do custo com o aproveitamento da água da chuva, contribuindo com o desenvolvimento sustentável do meio ambiente e na melhoria da qualidade de vida, além da retenção de parte do volume das precipitações contribuindo para o amortecimento do escoamento superficial ajudando a diminuir enchentes em áreas urbanas, o que será proposto neste trabalho.
A geração imediatista e a comunicação audiovisual
Authors: Junger Alex Paubel , Amaral Luiz Henrique , Leite Guilherme Henrique Coiado , Petarnella Leandro , Lui Márcio de La Cruz
Published: January 2019

Nesta pesquisa realizaremos um mapeamento da forma de consumo da Geração Z, entenderemos o motivo de serem intitulados por imediatistas e como se comportam mediante a sociedade e a tecnologia. Realizaremos uma análise dos dados que foram colhidos e compreenderemos como a convergência integra os jovens integrantes da Geração Z no consumo de conteúdos audiovisuais, veremos como funciona o fluxo desses receptores pelos principais meios de distribuição do audiovisual no Brasil com o intuito de entendermos como a internet e a digitalização de conteúdos audiovisuais poderão influenciar na forma de distribuição e consumo do produto final. A pesquisa busca identificar como a Geração Z busca por novos conteúdos nas plataformas de exibição disponíveis e como estão transformando a cadeia de produção do audiovisual e apresentando desafios e oportunidades ao mercado que precisa lidar com novas formas de consumo, novos modelos de negócio e novas demandas de uma geração consumidora cada vez mais exigente, imediatista, acostumada com o acesso multiplataforma e a conteúdos sob demanda. Nesse projeto entenderemos como a Geração Z intitulada por Imediatista consome produtos audiovisuais.
Práticas pedagógicas e metodologias de docentes são fundamentais no processo de alfabetização
Authors: Guedes de Oliveira Ana Cristina , Mendes Weynice Godoy Coelho , Paião Elaine Maria de Souza
Published: January 2019

De cunho bibliográfico, este artigo traz uma reflexão sobre a inserção e valorização das práticas pedagógicas e das metodologias utilizadas em espaços escolares por docentes, que por meio de métodos para a alfabetização, nos primeiros anos do Ensino Fundamental, desde as formas tradicionais à abordagem sociolinguística, tem como objetivo principal alfabetizar e letrar, e apontar a leitura como prática fundamental porque por meio de habilidades de ler e escrever, a criança se insere nas “práticas sociais”, compreendendo o mundo que a cerca, o que poderá trazer mais encanto à criança ao aprender, evitando assim que esta apresente dificuldades na sua ação ao aprender.
Liquens utilizados como bioindicadores da qualidade do ar do município minerador de Itabira
Authors: Santos Rosiane Kátia dos , Gomes Neliam Cristina , Oliveira Gisely de Assis , Silva Josiano Josiel Rodrigues , Alvarenga Cibele Andrade , Belardi Rose-Marie
Published: January 2019

A poluição atmosférica é um problema recorrente de centros urbanos e industriais e causa impactos ao meio ambiente e sobretudo à saúde pública. Na tentativa do monitoramento desses impactos, o emprego de bioindicadores do ar tem se mostrado muito eficaz sobretudo porque os organismos bioindicadores possuem grande sensibilidade frente aos poluentes atmosféricos. O estudo teve como objetivo utilizar os liquens como bioindicadores para avaliar a qualidade do ar em três pontos distintos no município de Itabira, MG. A metodologia utilizada na pesquisa foi o biomonitoramento passivo, na qual se utilizou um estudo da comunidade liquênica, associado ao Índice de Pureza do Ar - IPA. Os três pontos amostrados foram definidos em função da proximidade da mineração e do fluxo de veículos nos locais.  A utilização dos liquens como bioindicadores mostrou-se uma metodologia fácil e simples para o monitoramento da poluição, podendo servir como avaliação preliminar da qualidade do ar do município. Os resultados obtidos no IPA revelaram que a cidade possui uma qualidade do ar mediana, sendo que o ponto que apresentou o menor IPA foi o mais próximo a área de mineração da cidade.
Gestão de capital de giro: uma contribuição às MPEs do setor moveleiro de Cláudio, MG
Authors: Silva Valdilene Gonçalves Machado , Sousa Bianca Kellen da Silva , Carlos Greiciani Assunção , Lellis Izabella Cristina Costa
Published: January 2019

Capital de giro é um recurso financeiro necessário para suportar as atividades operacionais de uma empresa, tais como financiar as vendas a prazo, manter níveis adequados de estoques, pagar fornecedores, impostos, salários, além de outras despesas e custos operacionais. A gestão inadequada desse capital expõe a organização a diversos riscos, entre eles a ausência de liquidez e queda da lucratividade, podendo comprometer a sua sustentabilidade. Assim, esta pesquisa se detém a descrever os fatores que mais influenciam na administração do capital de giro das micro e pequenas empresas - MPEs do setor moveleiro de Cláudio, MG. Para o atingimento deste objetivo, realizou-se uma pesquisa descritiva e exploratória com abordagem quantitativa e qualitativa. O instrumento de coleta de dados foi um questionário aplicado a uma amostra intencional de 7 MPEs do setor moveleiro de Cláudio, MG. Após a análise dos dados concluiu-se que grande parte das empresas pesquisadas não conheciam ou não utilizavam de forma sistematizada todas as ferramentas necessárias para uma gestão eficiente do capital de giro.
THE VIEW UI VOCATIONAL STUDENTS IN MANAGING PERSONAL RECORDS TO GET DIPLOMA SUPPLEMENT
Authors: Safitri Dyah , Wahyuni Titis
Published: January 2019

Personal file record is very important for the students to support the activities. If the personal records can be organized properly, they can fill Sipresma (Sistem Informasi Prestasi Mahasiswa) or student achievement information system easily. The rules also require that students can manage a personal record in the form of a charter, certificate or other reference letter to get diploma supplement or Surat Keterangan Pendamping Ijazah (SKPI). In this study objectives are to determine the management of personal records related to student achievement information system (Sipresma) UI. This research method uses quantitative methods involving 358 respondents of the Vocational Education Program University of Indonesia students. The results obtained showed that the majority of students agreed that the personal file management still not maximal. The conclusion from this study also shows that the students are very aware of the certificate or reference of activity should be stored in a special storage area that's personal record can be well ordered
Austrian Veterinarians’ Attitudes to Euthanasia in Equine Practice
Authors: Springer Svenja , Jenner Florien , Tichy Alexander , Grimm Herwig
Published: January 2019

Euthanasia of companion animals is a challenging responsibility in the veterinary profession since veterinarians have to consider not only medical, but also legal, economic, emotional, social, and ethical factors in decision-making. To this end; an anonymous questionnaire-based survey of Austrian equine veterinarians examines the attitudes to the euthanasia of equine patients in a range of scenarios; to identify factors which may influence decisions on the ending of a horse’s life. This paper describes the distributions of demographic and attitude variables. Mann-Whitney U tests were used to test the associations of gender, work experience, and equine workload with attitudes in relation to euthanasia statements and case scenarios. In total, 64 respondents (response rate = 23.4%) completed the questionnaire. The study showed that veterinarians consider contextual and relational factors in their decision-making. They are aware of owners’ emotional bonds with their horses and financial background, however, requests for convenience euthanasia are typically rejected. Although some significant differences between the tested variables emerged, the attitudes of the veterinarians were shown to be largely shared. In conclusion, veterinarians are aware of the multiple factors that influence their decision-making and gave indications as to the weight of animal- and owner-related factors in the handling of euthanasia.
Modelling Timbral Hardness
Authors: Pearce Andy , Brookes Tim , Mason Russell
Published: January 2019

Hardness is the most commonly searched timbral attribute within freesound.org, a commonly used online sound effect repository. A perceptual model of hardness was developed to enable the automatic generation of metadata to facilitate hardness-based filtering or sorting of search results. A training dataset was collected of 202 stimuli with 32 sound source types, and perceived hardness was assessed by a panel of listeners. A multilinear regression model was developed on six features: maximum bandwidth, attack centroid, midband level, percussive-to-harmonic ratio, onset strength, and log attack time. This model predicted the hardness of the training data with R 2 = 0.76. It predicted hardness within a new dataset with R 2 = 0.57, and predicted the rank order of individual sources perfectly, after accounting for the subjective variance of the ratings. Its performance exceeded that of human listeners.