bluuebunny/crossref_metadata_2025 huggingface dataset:
Recenzja z: Magdalena Natuniewicz-Sekuła, Marek Baczewski, Weklice. Cmentarzysko kultury wielbarskiej na wschodnim obrzeżu delty Wisły (badania 2005–2018), Warszawa 2023
Authors: Niezabitowska-Wiśniewska Barbara
Published: January 2025

Krytyczne omówienie monografii przedstawiającej wyniki badań archeologicznych na cmentarzysku ludności kultury wielbarskiej w Weklicach, pow. elbląski, przeprowadzonych w latach 2005–2018. To już drugi tom prezentujący materiały z tej nekropolii i drugi opublikowany w serii głównej Monumenta Archaeologica Barbarica.
Komitet Nauk Pra- i Protohistorycznych Polskiej Akademii Nauk w latach 1990–2024
Authors: Czopek Sylwester , Sadowska-Topór Jolanta
Published: January 2025

W 2024 r., po 33 latach istnienia, zakończył swoją działalność Komitet Nauk Pra- i Protohistorycznych Polskiej Akademii Nauk. W tekście przybliżono jego historię, sposób funkcjonowania, znaczenie dla rozwoju polskiej archeologii oraz główne kierunki działalności prowadzonej od roku 1990.
Prof. dr hab. Zbigniew Bukowski (1931–2024)
Authors: Urban Joanna
Published: January 2025

Wspomnienie o Profesorze Zbigniewie Bukowskim, archeologu, który przez całe życie zawodowe związany był z Instytutem Archeologii i Etnologii PAN. Zajmował się problematyką epoki brązu i wczesnej epoki żelaza w Europie Środkowej, ze szczególnym uwzględnieniem kultury łużyckiej. Był wieloletnim redaktorem naczelnym czasopisma "Archeologia Polski".
Dr Jadwiga Bronicka-Rauhut (1930–2022) – wspomnienie
Authors: Suchodolski Stanisław
Published: January 2025

Wspomnienie o Jadwidze Rauhutowej, wybitnym archeologu wczesnego średniowiecza, wieloletnim pracowniku Instytutu Archeologii i Etnologii PAN. Brała udział m.in. w badaniach zamku i cmentarzyska w Czersku na Mazowszu.
The Násávárre Indigenous–Industry Dialogue: Knowledges and Agency in the Permit Process
Authors: Broderstad Else Grete , Gross Lena
Published: January 2025

This paper offers an insight into a single case study, the permit process of the Nasa mountain – Násávárre mining case in Nordland County, Norway. At Násávárre, the Chinese-owned mining company Elkem plans to open a pit mine to extract quartz. The area in question has the highest reindeer density in Nordland County, and the proposed mining operation would affect five Indigenous Sámi reindeer herding districts on both the Norwegian and the Swedish side of Sápmi. Despite incentives aimed at improving corporate respect for Indigenous rights such as the OECD Due Diligence Guidance, Indigenous peoples often face asymmetric power relations and uneven playing fields, particularly in terms of costs and capacity to respond to corporate positions on and understandings of Indigenous knowledges and rights. The knowledge base of this encounter, as it is experienced by the reindeer herders, can be discussed in terms of structural and agential factors. Our analysis focuses on the extent to which the reindeer herders have been enabled to engage with Elkem, with a particular emphasis on the reindeer herders’ experience of how their knowledges have been assessed by the company. The work is based on a review of case documents.
Formation of a model for managing a company's foreign economic activity based on the principles of sustainable development
Authors:   Lviv Polytechnic National University, Bortnikova Maryana , Stasyuk Nazar ,   Lviv Polytechnic National University, Radchenko Yana ,   Lviv Polytechnic National University
Published: January 2025

The article describes the main stages of the mechanism for managing a company's foreign economic activity based on the principles of sustainable development. The research is based on an analysis of the scientific works of domestic and foreign scientists, as well as on the practice of managing the foreign economic activity of international and Ukrainian companies.

A model of strategic management of a company's foreign economic activity based on the principles of sustainable development is proposed and the advantages of its use are highlighted, including: increasing competitiveness in foreign markets; increasing the company's resilience in the long term; increasing financial results and efficiency, maintaining a high level of quality indicators, the company's social attractiveness for employees, a positive impact on Ukraine's environmental development, increasing the company's reputation and recognition in foreign markets, increasing the level of the company's investment attractiveness and innovation.

The development of a model of strategic management of a company's foreign economic activity based on the principles of sustainable development will make it possible to: clearly set goals for foreign economic activity, take into account environmental, social, and economic aspects, and develop a plan for achieving them; define the roles and responsibilities of departments, as well as establish effective coordination and cooperation between them; establish clear performance indicators and develop a system for monitoring and evaluating the results of foreign economic activity, which will allow companies to track the success of the implementation of the foreign economic activity strategy and take timely measures to correct it.

The article also reflects the structural elements that reflect the content of the formation of the mechanism for managing a company's foreign economic activity based on the principles of sustainable development. This scheme demonstrates an integrated management mechanism that includes six main interconnected components aimed at achieving the company's strategic goals.

The implementation of a model of strategic management of foreign economic activity and a mechanism for managing foreign economic activity based on the principles of sustainable development will help the company increase the efficiency of its foreign economic activity, achieve its strategic goals, and become more resilient to the changing conditions of the external environment.

The prospect for further research is the development of effective strategies for managing foreign economic activity for enterprises, the formation of state policy in the field of foreign trade, increasing the competitiveness of the Ukrainian economy in world markets, and contributing to the achievement of sustainable development goals.
The impact of business analytics on corporate management: opportunities and challenges
Authors:   Lviv Polytechnic National University, Dvulit Zoriana
Published: January 2025

This article explores the advantages and challenges of implementing business analytics in corporate management. The study examines the current state and future prospects of the business analytics market, analyzing various types of analytics: descriptive, diagnostic, predictive, and prescriptive. The research highlights the key benefits of using analytical tools in business, such as improved forecasting accuracy, effective risk management, and business process optimization.

The paper discusses the growing importance of business analytics in the context of digital transformation and the increasing role of data in decision-making. It emphasizes that companies implementing advanced analytical tools can not only optimize their operational processes but also develop data-driven growth strategies.

The study reveals that 68% of companies reported improved business processes after implementing business analytics tools, demonstrating its significant impact on operational efficiency.

The article also addresses the main challenges and drawbacks of implementing business analytics in companies. These include issues with data infrastructure, high implementation costs, and the need for skilled professionals. The research highlights the importance of data quality and the potential risks associated with incomplete or inaccurate data analysis, which can lead to misguided decisions. The study examines the business analytics market, projecting its growth from $28.2 billion in 2023 to $56.2 billion by 2033, with a compound annual growth rate (CAGR) of 7.1%. This growth is attributed to the increasing digitalization and the need for enterprises to manage large volumes of data effectively.

The paper concludes that business analytics is becoming an essential component of modern management, capable of influencing the strategic development of enterprises. It recommends that companies invest in innovative analytical processes and actively implement new technologies to remain competitive in a rapidly changing market environment. The research also suggests areas for further investigation, including the impact of new technologies such as artificial intelligence and machine learning on business analytics, the adaptation of analytics to specific industries, and ethical considerations in data usage. Overall, this study provides a comprehensive overview of the current state and future prospects of business analytics in corporate management, offering valuable insights for both practitioners and researchers in the field.
Application of innovative tools to optimize business processes of enterprises in the context of european integration: challenges and prospects
Authors:   Lviv Polytechnic National University, Zaverbnyj Andrii , Sharovskii Yaroslav ,   Lviv Polytechnic National University
Published: January 2025

The article discusses the challenges and prospects of applying innovative tools for optimizing business processes of enterprises in the context of European integration. The classification of business processes of enteprises, as well as innovations and innovation processes, has been supplemented and systematized. It is stated that despite the war, Ukraine occupies leading positions in the world innovation rankings, and throughout the entire period of the war with Russia it remains one of the economies whose innovative development is carried out at a faster pace than the economic development. This characterization applies to. A scheme for a phased process of reengineering business processes of enterprises on the basis of an innovative approach in the context of European integration is proposed.

The main purpose of the article is to study the challenges and prospects in the application of innovative tools for optimizing business processes of domestic enterprises in the context of European integration.

Given the current high-risk business environment (military actions, crisis phenomena, etc.) prevailing in Ukraine and the world as a whole, conventional (classical) tools for optimizing business processes simply cease to bring the desired results. Therefore, it is time to improve and develop innovative tools for optimizing business processes of domestic and foreign enterprises.

The direction of movement towards innovation management obliges the management of domestic enterprises to focus on a system of business process management in which the search, identification, and implementation of innovations will become a systematic task of each organizational element, structural unit of an enterprise or organization. Given the shortage of working capital in the domestic economy, which also negatively affects the processes of financing innovations, it is advisable to pay attention primarily to the management system of all business processes. Skillful management of the potential of business processes of a domestic organization will allow identifying, creating, and forming competitive advantages, occupying favorable positions in the European market. Moreover, the use of innovative tools for optimizing business processes of enterprises will not always require significant funding, which is important for Ukrainian entrepreneurs in the current environment.
SMM strategy as an effective business acceleration tool
Authors:   Lviv Polytechnic National University, Koval Zoriana , Tkachenko A. ,   Lviv Polytechnic National University
Published: January 2025

Social media has become an indispensable tool for business development, accelerating its growth and generating demand, going beyond a simple platform for communication. Today, most successful entrepreneurs realize the importance of a social media presence. In order to achieve maximum effect, it is necessary to actively and purposefully work on creating an SMM strategy that will help not only generate demand but also develop leadership skills among employees.

The purpose of the article is to find ways to improve the efficiency of enterprises, options for successful implementation of their business strategies, and opportunities to accelerate their development with the help of such a modern communication tool as social media.

The article discusses the features, advantages and disadvantages of applying an enterprise's SMM strategy in certain conditions and situations. The review and analysis of modern SMM strategies of enterprises allowed to formulate the main criteria for their evaluation, comparison and selection: development of unique and high-quality content, work with the target audience, use of advertising campaigns, interaction with subscribers.

The probability of realization by an enterprise of its capabilities with different types of SMM strategy is investigated. Criteria for evaluating and selecting SMM strategies that are appropriate to use in conditions of uncertainty and rapid change of the external environment are proposed. A methodology for evaluating the effectiveness of SMM strategies of enterprises by the parameters of efficiency, feasibility, reliability and dynamism, adaptability and cost, competitiveness and uniqueness, etc. has been developed. The application of the proposed methodology will allow to establish sustainable, mutually beneficial and reliable relationships between enterprises and consumers in today's difficult conditions.

It is important to note that high-quality SMM requires careful planning and regular performance analysis. Using analytics, understanding changes in audience interests, and adapting to platform algorithms help to constantly improve strategies and increase the effectiveness of marketing campaigns. Creating unique content that can meet the needs of users and bring them real benefits remains the key to successful SMM.

Social media has become a powerful platform for leadership development. Leaders who use social media effectively acquire the skills necessary to overcome the challenges of the digital world: the ability to make quick decisions, think strategically, be flexible and communicate effectively. This allows them to adapt to change, follow trends, and develop critical thinking, which is crucial in the business world.
The impact of integration strategies on business growth and value chain development
Authors:   Lviv Polytechnic National University, Myskiv Galina , Tahiyev Ye. ,   Lviv Polytechnic National University
Published: January 2025

The contemporary business landscape is marked by high dynamism and intense competition, compelling businesses to seek novel strategies to achieve success. Integration strategies, which involve the amalgamation of resources and competencies from different companies to achieve shared goals, constitute a crucial tool in this pursuit.

The objective of this study is to delve into the role of integration strategies in business expansion and value chain creation. It scrutinizes the advantages and disadvantages of integration strategies, emphasizing the contemporary factors that drive businesses toward integration decisions, such as heightened competition and globalization, a dynamic business environment, technological advancements, and rapid innovation.

The study identifies three types of integration strategies: vertical (combining different stages of the production process), horizontal (merging companies at the same level of the production chain), and conglomerate (integrating businesses from diverse sectors into a single structure). It explores the feasibility of realizing these strategies through mergers, acquisitions, or takeovers.

The research highlights the key benefits and drawbacks of integration strategies. Advantages include increased market share and strengthened competitive edge, cost reduction through efficient resource utilization, expanded access to new markets and customers, access to new technologies and innovations, and optimized supply chains and logistics.

However, the article also acknowledges potential disadvantages associated with integration, such as risks of conflict of interest among companies, challenges in managing large and complex organizations, high integration costs, reduced flexibility and adaptability to change, employee conflicts, and potential redundancies due to overlapping functions.

As a result, the article underscores the relevance of integration strategies in contemporary business and offers practical recommendations for their effective utilization to achieve a competitive edge and establish resilient value chains. While any integration strategy can potentially be successful, companies must first clearly identify the production processes that would most significantly impact their profitability if dramatically improved. This understanding serves as a crucial foundation before implementing any specific integration strategy.
Instability of the operating environment as a factor of financial risks for the enterprise
Authors:   Lviv Polytechnic National University, Pasinovych Iryna , Hutak Vasyl ,   Lviv Polytechnic National University, Peretiatko Lubov ,   Lviv State University of Life Safety
Published: January 2025

The article examines the theoretical aspects of enterprise risk, which is a consequence of the instability of the operating environment. It is indicated that financial risk arises at all stages of the enterprise's production and economic activity and affects the movement of its financial flows, the structure of financial assets and liabilities. Under financial risk, the authors propose to understand a situation in which the probability of the deterioration of the company's financial condition increases as a result of losses, additional financial costs or losses. The effect of financial risk is damage, loss or overspending of financial resources. It is emphasized that a feature of financial risk, compared to other types of risks, is the measurability of its manifestation and predictability. Financial risk can be predicted by studying the dynamics of financial reporting indicators, taking into account the trends taking place in the external environment. Elements of risk, including financial risk, are summarized. They include the object and subject, factors and sources, causes and consequences of financial risk. The main types of external and internal financial risks are given and it is indicated how their consequences are reflected in the financial statements of the enterprise. External risks include inflation, interest, tax and currency risks. Internal risks include the risk of insolvency, the risk of deteriorating financial stability, credit risk, the risk of receiving losses, and investment risk. The essence of each type of risk is revealed. The concept of economic and financial risk is delineated, based on the types of enterprise activity defined in NR(S)A 1. The authors came to the conclusion that financial risk can be both a derivative of economic or investment risk, and an independent type of risk that arises when an enterprise carries out financial activities. Financial activity is associated with changes in the size and composition of equity and loan capital. It is emphasized that the instability of the functioning environment leads to manifestations of danger, which include uncertainty, uncertainty, threat and randomness. All of them can become causes of economic and financial risk. Therefore, constant monitoring of the external environment and the trends of changes in its factors can be considered as an element of financial risk management.
Corporate culture in a cross-cultural environment: importance and functions
Authors:   Lviv Polytechnic National University, Peredalo Khrystyna , Hlyva Sviatoslav ,   Lviv Polytechnic National University
Published: January 2025

The importance of corporate culture in a cross-cultural environment is considerable. Corporate culture serves as the "glue" that unites individuals with diverse mentalities, worldviews, values, traditions, and norms of behavior.
The article summarizes notable cultural theories, including those by Geert Hofstede, Edward Hall, Florence Kluckhohn, Fred Strodtbeck, and Ronald Inglehart. Particular emphasis is placed on the model of cultural differences by Fons Trompenaars and Charles Hampden-Turner, based on seven dimensions. This model provides insights into national cultures, enabling organizations to analyze these dimensions and create a shared corporate culture for employees from various nationalities and ethnic groups.
Key factors to consider when shaping corporate culture in a cross-cultural setting are identified based on analyzed theories. The significance of corporate culture in a cross-cultural environment for various target groups of influence is emphasized: business partners, employees, owners, consumers (clients) and governmental authorities.
Using comparative, generalization, and evaluative methods, the article identifies the core functions of corporate culture in a cross-cultural setting: integrative, crisis-resistance, supportive, adaptive, informational, protective, motivational, and reputational. They emphasize the importance of corporate culture in a cross-cultural environment.
All organizations, regardless of their type of activity, ownership form, purpose, or methods of operation, possess a corporate culture. This culture develops both consciously and unconsciously. However, deliberate efforts to shape corporate culture yield significantly better results, especially in organizations employing individuals of diverse nationalities or ethnic backgrounds. Taking into account the worldviews, traditions, attitudes, and relationships of such employees—through the application of analyzed cultural concepts and understanding the functions and significance of culture for different target groups—enables the creation and cultivation of a functional and effective corporate culture.
Use of the design-thinking concept in the process of performing a business analysis at the enterprise in the conditions of foreign economic activity
Authors:   Lviv Polytechnic National University, Podra Olha , Chebeniak Sofiia ,   Lviv Polytechnic National University
Published: January 2025

Success in today’s business depends on the constant implementation of change and the desire to improve. In order to make the right management decision, it is necessary to have up-to-date information about the state and trends of the enterprise’s development. At the same time, the amount of information that needs to be analyzed to choose the best course of action, taking into account all possible consequences and risks, is steadily growing. Business analysis is a scientific approach with clearly defined principles, practices, and concepts that collectively help organizations and business analysis professionals create desired results. Implementation of business analysis at the enterprise becomes not only an important factor, but also a key factor of successful functioning and development. This is especially relevant for customer-oriented companies, where understanding the needs and behavior of consumers is the key to successful development.
Modern tools of business analysis at the enterprise are extremely diverse, their use is an important factor in making management decisions. Implementation of business analysis at the enterprise becomes not only an important factor, but also a key factor of successful functioning and development. This is especially relevant for customer-oriented companies, where understanding the needs and behavior of consumers is the key to successful

development. Some of the most common business analysis tools are: SWOT analysis, PEST (LE) analysis, Porter’s 5 forces, McKinsey ‘7C’ model, ABC analysis, SPACE analysis, Tableau de bord, XYZ analysis, design thinking.
Design thinking is considered as a way to solve problems that arise in business, organization through empathy, in-depth understanding of the client, user, consumer of goods and services. This approach to decisionmaking helps to reduce the risks of wasting resources and time by introducing new methods of design thinking, which are based on key aspects: human-centeredness, possibilities, variability, repeatability. It’s a systematic approach that allows teams to generate, prototype, and test ideas to ensure they match real-world user needs. According to Tim Brown’s research, design thinking is a tool for developing solutions that meet human needs and desires.
Design thinking is fundamentally different from the traditional way of thinking, as it is not based on a standard analytical approach to analyzing problems and building mental models, but on deep immersion in the experience of users or customers.
Domestic and foreign experience in the development of management systems of recreation enterprises
Authors:   Lviv Polytechnic National University, Phsyk-Kovalska Orysya , Goi Yu. ,   Lviv Polytechnic National University
Published: January 2025

The article presents a comprehensive examination of domestic and international experiences in developing management systems for recreational enterprises. A thorough comparative analysis was conducted, focusing on approaches to managing recreational enterprises in Europe (with case studies from Italy, Spain, and France), the United States, and Asia (exemplified by Japan, Singapore, and South Korea). This analysis facilitated the identification of strengths, weaknesses, and both shared and distinctive features when compared to domestic practices.

The research highlights several common trends in the management of recreational enterprises globally. These include the increasing significance of information technologies in operational management, a growing emphasis on environmental sustainability, and a sharp focus on enhancing service quality and overall customer experience. These shared characteristics underscore the global nature of certain challenges and opportunities in the recreational sector.

Through an extensive review of literary sources, the study identified key issues confronting Ukrainian recreational enterprises. The domestic management system is notably characterized by inadequate automation, insufficient integration of environmental management practices, and limited utilization of modern analytical tools. In stark contrast, foreign systems exhibit advanced levels of process automation, successful implementation of Big Data technologies, and innovative applications of robotics and artificial intelligence.

Based on these findings, the study concludes that there is a pressing need to adapt successful international practices to the unique conditions of the Ukrainian recreational services market. The article proposes a series of recommendations aimed at enhancing management practices. These include the strategic implementation of innovative technologies, concerted efforts to improve service quality, the development of robust partnership networks, and the integration of comprehensive environmental management systems.

The authors argue that implementing these recommendations will significantly boost the competitiveness of domestic recreational enterprises in the global market. Moreover, these improvements are expected to play a crucial role in preserving human capital during challenging economic periods, a factor of particular importance in the current Ukrainian context.

Looking ahead, the article outlines promising avenues for future research. These include in-depth investigations into the nuances of implementing cutting-edge technologies such as Big Data analytics, artificial intel- ligence systems, and robotics within the management frameworks of recreational enterprises. Such studies will be instrumental in guiding the sector's technological evolution and ensuring its long-term sustainability and competitiveness.
Trends in development of digital literacy of the staff of medical institutions
Authors:   Lviv Polytechnic National University, Sytnyk Yosyf , Tarkanii M. ,   Lviv Polytechnic National University
Published: January 2025

The main trends and applied aspects of the formation of digital literacy of the personnel of communal enterprises in the field of health care in modern conditions are highlighted and recommendations for its improvement are provided.
In the article, the authors used the following methods: theoretical generalization - to reveal the essence of digital competences and literacy; of analysis and synthesis - to assess the staff structure, to conduct an analysis of the level of digital literacy of the staff, a sociological method - to survey the level of digital literacy of employees of a utility company in the field of health care; generalization - when formulating conclusions and recommendations.
The proven hypothesis is that there is a direct relationship between the capabilities and abilities and skills of employees of medical institutions and it significantly affects the determination of their ownership of digital work tools. Taking into account the results of the conducted research, it is proposed to take a number of measures to improve the development of digital literacy of the staff of medical institutions: organize targeted training, organize trainings, courses and seminars for the development of digital skills; provide conditions for self-study using distance resources and educational platforms; implement training and professional development programs that promote continuous learning and adaptation to new technologies.
The results of this study are of interest to local self-government bodies and specialized departments of the state government, subjects of communal entrepreneurship in the field of providing medical services, who seek to improve the system of digital literacy of the personnel of medical institutions, to increase the level of providing digital services in the field of health care in accordance with the conditions competitive environment and ensure the growth of the technological level of enterprises in the medical field. At the same time, the results can help researchers of higher education institutions to improve tools for the dissemination of digital innovations and knowledge in the field of digitization of personnel management.
This study emphasizes the peculiarities of the formation of digital literacy of the personnel of medical institutions in the structure of the national economy at the level of public utilities. The identification of digitization trends in the budget sphere and a number of non-profit enterprises in the process of reforming the health care sector allowed to outline various strategies for ensuring effective training and skill development of hospital staff. Provide recommendations to the founders and owners of utility companies in the medical field regarding the development of digital literacy development programs for all staff at the local level.
The role of business analytics in the era of Big Data: new opportunities for managerial decision-making
Authors:   Lviv Polytechnic National University, Dvulit Zoriana , Maznyk Liana ,   National University of Food Technologies
Published: January 2025

This article delves into the pivotal role that business analytics plays in the era of Big Data, focusing on how it transforms decision-making processes in contemporary organizations. Big Data analytics has become an essential tool for businesses striving to gain a competitive edge in an increasingly data-driven world. The research outlines the main trends in the application of Big Data technologies, such as the integration of artificial intelligence (AI) and machine learning (ML), predictive analytics, and real-time data processing. These technologies enable organizations to process large datasets more efficiently, uncover hidden patterns, and make datainformed decisions with greater precision.

The authors discuss the key benefits of adopting Big Data analytics, particularly in areas like customer behaviour personalization, enhanced risk management, and optimization of business operations. By leveraging predictive analytics, companies can forecast trends, mitigate risks, and tailor products and services to meet customer demands. Additionally, the article highlights the growing importance of real-time analytics, allowing organizations to respond promptly to market changes and operational challenges.

However, the article also emphasizes the challenges businesses face when integrating Big Data analytics into their operations. Issues related to data security, privacy, and ethics are becoming increasingly critical, particularly with the expansion of data collection from various sources. The paper suggests that for organizations to succeed in the Big Data era, they must address these ethical concerns and ensure transparency and responsibility in data usage. Moreover, the role of skilled data scientists and analysts is underscored as a crucial factor in the effective implementation of analytics tools.

The article concludes by identifying potential directions for future research, particularly in improving data quality and addressing the ethical implications of Big Data usage in sectors like healthcare and finance, where sensitive personal information is often involved. Further investigation into how organizations can better manage the balance between data-driven insights and privacy concerns is recommended. Overall, the research highlights how business analytics, supported by Big Data, offers new opportunities for informed decision-making, operational efficiency, and competitive advantage in the modern business landscape.
Transformation of approaches to the formation of strategic opportunities of enterprises in conditions of uncertainty
Authors:   Lviv Polytechnic National University, Koval Zoriana
Published: January 2025

The process of transformation of approaches to the formation of strategic capabilities of enterprises in conditions of uncertainty of the external environment is studied. The prerequisites for the transformation of approaches are considered. The relevance of supplementing the approach of sustainable development of the enterprise with a new modern approach, which consists in the formation of the ability of the enterprise to change and develop in today's complex conditions, to obtain new opportunities and accumulate reserves under the influence of negative environmental factors, is substantiated. A comparison of the theoretical and methodological foundations of the concepts of sustainable development of an industrial enterprise and antifragility is given. It is substantiated that the implementation of the anti-fragility strategy provides significant advantages to the enterprise, which are manifested in increasing the stability of the enterprise, its competitiveness, the ability to overcome difficulties and develop dynamically, taking into account the rapid change of the external environment, which in today's complex conditions is characterized by a significant level of instability and unpredictability. The advantages and disadvantages of using the anti-fragility approach to the formation of strategic opportunities are considered, and the features of its application in certain situations are considered.

The formation of strategic capabilities of enterprises according to both of the above-mentioned approaches involves sufficient and balanced attention to the economic, social and environmental spheres of the enterprise's activity, a careful attitude to resources, risk management, etc. However, the difference between them is still significant. The basis of the concept of sustainable development is to ensure the balanced activity and development of the enterprise through adaptation to changes, the creation of a management system that remains stable and strong even in difficult conditions of uncertainty of the external environment, is restored to its initial state after adverse changes and crisis circumstances. The concept of anti-fragility is based on the development of the ability of enterprises and their management systems to change in accordance with the inevitable, complex and objective changes that are taking place, to respond to crisis situations by reorganizing their systems and updating their strategy, revising their strategic goals, directions and principles activity.
Digital technologies in the promotion of insurance products on the market
Authors:   Lviv Polytechnic National University, Kosar Nataliya , Kuzo Nataliia ,   Lviv Polytechnic National University, Krykavskyy Victor ,   Lviv University of Business and Law
Published: January 2025

In the context of martial law, it is important for clients of insurance companies to be informed and to be able to purchase insurance products remotely, as this requires the least amount of time and does not bind them to a specific place of purchase. It has been established that it is important for them to have a modern insurer's website where they can obtain the necessary information, select and purchase the necessary insurance products. An important factor in ensuring the efficient operation of an insurance company is to ensure the attendance of its own website, i.e., to establish an efficient mechanism for ensuring constant Internet traffic. Based on the study of traffic and the main sources of traffic of the largest insurance companies in July 2024, it was found that the largest number of visits was observed for the websites of ARX, UNIQA, ORANTA, PZU UKRAINE, while ARSENAL INSURANCE, KNIAZHA, and UNIVERSALNA managed to attract the fewest visitors. The highest direct traffic is observed for such insurers as ORANTA, INGO, VUSO, and USG, but this figure is quite high for other insurance companies as well. This indicates their significant efforts to form and maintain a circle of loyal customers. Referral traffic is characterized by medium stability. UNIVERSALNA, ARSENAL INSURANCE, VUSO and ARX pay the most attention to this type of traffic. The highest organic traffic is observed for the websites of TAS SG, ARSENAL INSURANCE, PZU Ukraine, KNIAZHA, and USG, which are trying to form a circle of loyal customers through it. In July 2024, the most active paid advertising campaigns were conducted by insurance companies UNIVERSALNA, ARX, UNIQA, INGO, and VUSO. In order to reach a wider range of potential customers, insurers should use banner advertising by placing it on third-party websites. To this end, they need to use high-traffic resources with interesting and useful content for visitors. In this case, the subject matter of the banners and the websites where they will be placed should be similar. The study also showed that social and email traffic is used by insurers to a very limited extent. To improve the traffic of domestic insurance companies, it is recommended that they expand their presence in social networks and offer potential and existing customers interesting, useful, personalized, relevant newsletters.
Challenges of startups and ways to overcome them
Authors:   Lviv Polytechnic National University, Lytvyn Iryna , Fedorovych Daryna ,   Lviv Polytechnic National University
Published: January 2025

This article analyzes the key factors influencing and challenges faced by startup enterprises at various stages of their development. Among the most significant obstacles are financial difficulties, mismatch between products and market demands, market competition, team incompetence in selecting optimal business models, regulatory challenges, pricing issues, and establishing interdisciplinary skilled teams. According to statistics, only 34% of startups successfully acquire necessary funds, while 62% struggle to secure financial support. Furthermore, only 0.00006% of startups achieve "unicorn" status. Understanding market needs for innovative products or services is a critical aspect of a startup's business plan. The insufficient knowledge is also a major factor significantly affecting startup firm development. A superior product or idea does not guarantee unquestionable startup success. Often, cofounders of startups lack management skills, market experience, and knowledge, underscoring the importance of utilizing advice from mentors. According to statistics, 33% of founders of technology companies who benefited from mentorship by successful entrepreneurs become industry leaders. Market competition is also a challenge for startup growth. According to statistics, 20% of startups fail due to being suppressed or outpaced by competitors. Bridging the experience and competence gap among startup entrepreneurs can be achieved through young firms entering into strategic partnerships. Collaboration can take various forms, from joint marketing initiatives and cross-promotions to establishing joint ventures and strategic alliances. A key aspect is finding partners who not only complement the individual business but also align with the values of a specific brand, creating mutually beneficial and long-term relationships.

The article explores solutions to startup initiation and development problems in financing, marketing, and business model formation. It presents examples of tools that assist startups in conducting research on target audiences, product promotion, strategy analysis, and key performance indicators effectively. Additionally, it highlights the relevance of the topic and the necessity for further research in this direction. The article provides information that will be useful for entrepreneurs working in the startup industry and venture business, as well as for researchers interested in this subject matter. Its conclusions and recommendations can help understand key aspects of startup development and mitigate failure risks.
Strategic aspects of digital business transformation
Authors:   Lviv Polytechnic National University, Melnyk Olga , Ruda Mariana ,   Lviv Polytechnic National University
Published: January 2025

The article formulates the essence of the concept of "digital transformation of business". The main strategic aspects of digitalization in the modern conditions of the functioning of international companies are substantiated. Based on the results of the research, the challenges of digital transformation were identified, and various types of digital business models were analyzed. The reasons that exacerbate problems in the field of digital transformation of business are formulated. Stages of the process of digital business transformation based on change management are recommended. The differences between digital marketing and digital branding are identified.

Digital business transformation is the process of implementing digital technologies to improve all aspects of the company's activities, including optimization of business processes.

Among the reasons that exacerbate problems in the field of digital transformation of business can be named: lack of a clear strategy and vision; employee unpreparedness; insufficient budget; cultural barriers; insufficient integration with existing systems; insufficient attention to cyber security; inadequate monitoring and evaluation.

Digital business models have great potential to revolutionize almost all sectors of the economy. For companies that want to remain competitive, it is important to understand how to use digital technologies to create new value for customers and develop new business models.

The use of digital marketing and branding tools is about strategic, customer-driven business transformation that requires end-to-end organizational change as well as digital adoption. Digital transformation drives the organization to better manage change as a whole, essentially making change a core competency as the enterprise becomes customer-centric system.

Digital transformation has become an integral part of modern business. It allows companies to adapt to rapidly changing market conditions, improve operational efficiency and create new opportunities for growth and scaling. Companies that do not adopt digital technologies risk being left behind by their competitors. Digital tools allow to optimize business processes, improve the quality of products and services, as well as offer customers new opportunities, improve communications with them, and create a more personalized experience for customers. Automation of routine tasks, optimization of business processes, use of cloud technologies – all this allows to reduce costs and increase productivity. At the same time, digital technologies (AI, Internet of Things) open up new opportunities for creating innovative products and services.
The influence of the activities of transnational corporations on the development of Ukrainian business under the conditions of marital state
Authors:   Lviv Polytechnic National University, Motorniuk Uliana , Slipachyk Sofiia ,   Lviv Polytechnic National University
Published: January 2025

The article examines the essence of the category transnational corporations because of it is major player in the market, determining trends in the formation of demand for goods, the competitiveness of national producers and often dictating the conditions of activity of entire countries. The relevance of this study is due to the increasing role of transnational corporations in the global economy in general and in Ukraine in particular, and their decisive influence on the formation of pricing policy, sales, and the development of certain sectors of the economy. The purpose of the study is to examine and analyze the impact of transnational corporations' activities on Ukrainian business, to identify the positive and negative aspects of this phenomenon, and also the prospects for further activities, taking into account the ongoing hostilities in Ukraine. The article analyzes the dynamics of foreign investors' investments over the past ten years, as well as the structure of the largest investor countries and the most attractive industries for them. The research was conducted using such methods as analysis, synthesis, comparison, and graphical representation. As a result of the study, the author has compiled a list of advantages and disadvantages for Ukraine as a host country from the activities of transnational corporations, benefits that can be obtained, as well as threats that pose a danger to further economic development and foreign economic cooperation. In addition, the investment attractiveness of transnational corporations is analyzed, i.e., what factors encourage them to open a business in Ukraine. Finally, the author compiles a list of measures that the Ukrainian government should implement to maximize the benefits for international companies and protect its own resource potential, economic and political spheres, population, environment, etc. The practical significance of the study is to develop measures to overcome the negative impact of transnational corporations' activities on Ukrainian business, as well as to maximize the benefits and attract investment. This issue is especially important for Ukrainian business in the context of a full-scale invasion, as the business environment is already unstable and unpredictable, and it is difficult for the authorities to control and ensure the sustainability of national producers in a competitive environment. In this regard, all factors that have a direct impact on the economic, financial and political environment, the amount of investment and tax revenues attracted, the level of innovation, and the protection and promotion of domestic producers should be taken into account.