O2O Perspective Based Simulation Model Analysis of Sharing Economy Business Model
Authors: Qin Fang 
Published: April 2022

The sharing economy will become the most important force in the social service industry. In the fields of accommodation, transportation, education services, life services and tourism, excellent sharing economy companies continue to emerge: from pet boarding sharing, parking space sharing to expert sharing, community service sharing and tour guide sharing, and even WiFi sharing for strong mobile Internet needs. New models emerge one after another, integrating offline resources on the supply side and continuously providing users with a better experience on the demand side. The purpose of this study is to discuss some practical problems, solutions and development prospects of the development model of the sharing economy from the perspective of new technology revolution. In this paper take the sharing economy business model as the main line of research based on O2O perspective, and borrowed business model value network related knowledge combined with innovative factors in the O2O perspective, building a simulation model by using system dynamics to analysis. On this basis, discussing and analysis the sharing economy business model through specific cases. Specifically, this paper adopts a research method combining theoretical research method, literature review method and modeling and simulation model analysis method. This paper adopts a research method that combines theoretical research methods, literature review methods, and modeling and simulation model analysis methods. The theoretical research method is to analyze and discuss its theory, the literature review method is to introduce the reference, and the simulation model analysis method is to build a model to simulate and test it. Through the research of this paper, we find the rapid development of new technologies in today, the sharing economy provides a new way of thinking for the innovative development of the economy, which is a brand new business model about exchange economy, value sharing and social network sharing. This economic model can fully explore the potential market space and recover wealth, making full use of idle assets and creating new market space. At the same time, the business model of sharing economy also brings challenges to the traditional business model, causing the traditional business model to have to make transformation and upgrading to meet the needs of the market, and even causing the traditional business model to gradually fade out of people’s sight until disappearing. Grand development of the new Internet technology gives shared economic in O2O perspective a great development opportunities, O2O pushes the news of offline stores to Internet users through promotions, discounts, information provision, service reservations, etc., so as to convert them into their own offline customers, which is especially suitable for goods and services that must be consumed in stores, such as Catering, fitness, movies and performances, beauty salons, photography and department stores, in addition to restaurants launching online commerce, there are also a number of booking websites and applications focusing on individual or group travel, etc.it uses the heat of the Internet to drive the heat of the commercial trade, let trendy internet as a online platform for traditional business transaction, which compose the value model of shared economy, and brought vigor and vitality for the dismal business trade.