bluuebunny/crossref_metadata_2025 huggingface dataset:
LabUAE - Un software para la gestión del uso de equipo de cómputo
Authors: Benítez Cortés R.P. , González Reyes J.A. , Aguilar Navarrete P. , Camacho González M.F.Y.
Published: March 2022

La Licenciatura en Sistemas Computacionales (LSC) de la Universidad Autónoma de Nayarit, es un programa académico de calidad acreditado por el Consejo Nacional de Acreditación en Informática y Computación A. C. (CONAIC) en el año de 2016. La acreditación es un proceso que evalúa diversos criterios e indicadores de un programa académico. Esto sugiere que, como consecuencia de la evaluación, emerjan observaciones que deben resolverse a fin de elevar y / o mantener la calidad del programa. En el presente trabajo, se exponen en particular 2 observaciones que CONAIC hizo a la LSC en el criterio de infraestructura, que sugieren mayor eficiencia en 1) el servicio de préstamo de equipo, material y laboratorios, y 2) en el registro de fallos y mantenimiento de los equipos. Para ello, se integró un equipo de trabajo para desarrollar LabUAE, a fin de mejorar los procesos anteriores y potenciar otras particularidades que sería difícil lograr sin un software de este tipo. Resultados preliminares de la producción de LabUAE, demuestran que además de solventarse las observaciones de CONAIC, es posible generar indicadores para mejorar la planeación del mantenimiento al equipo de cómputo, y la adquisición de materiales y otros insumos.

Computer Systems Program (LSC) of the Universidad Autónoma de Nayarit, is a Quality Academic Program due to an accreditation process runned by the Consejo Nacional de Acreditación en Informática y Computación A. C. (CONAIC) on 2016. An accreditation is a process which evaluates several criteria as well as indicators of Academic Programs. This suggests that, as a consequence of an evaluation, observations are pointed in order to improve or to maintain the quality of an Academic Program. In this paper, two particular observations are pointed to the LSC about infrastructure criteria, suggesting more efficiency on 1) equipment, material and laboratories hire service and 2) failure and equipment maintenance log. Therefore, a work team was gathered to develop LabUAE, and to improve such processes and also to enhance some other peculiarities that couldn´t be achieved without it. Preliminary results from LabUAE, show that, besides it can solve all observations pointed by the CONAIC, is possible to get more data in order to upgrade maintenance planning for computer equipment and to acquire material and other supplies.
ANALISIS STABILITAS LERENG MENGGUNAKAN APLIKASI PLAXIS 8.2 DENGAN PERKUATAN DINDING PENAHAN TANAH
Authors: Kusuma Adji Mohammad Edo , Maha Agung Putera Agung
Published: March 2022

The high embankment is one of the most common problems in toll road construction projects. Embankment aims to equalize the ground elevation. Higher the embankment, the greater the load will be received by the subgrade. So, it is necessary to analyze the stability of the embankment to determine condition of stability and some important safety factor (SF) values. Slope stability planning was carried out using reinforced retaining wall with a height of 9,5 m and a width of 5,7 m. Soil foundation type was cohesive soil (clay) and the embankment soil type used non-cohesive soil (sandy). Several SF values are obtained by using Plaxis 8.2, such as: the safety factor (SF) of slope stability without and with reinforcements are 1,23 and 1,59, respectively; SF of shear stability is 2,24; SF of overturning stability of 2,1; and SF of bearing capacity is 3,36.
BIOMIMETIC SENSOR BASED ON Ag-ELECTRODE
Authors:   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Malikova N.N.
Published: March 2022

A biomimetic sensor based on an Ag electrode and a smart material TPhPFe3+/Al2O3 has been developed. It has been found that a biomimetic sensor, where (Ag) is used as an electrode, exhibits high sensitivity, stability and reproducibility. A study was carried out to detect trace concentrations of H2O2 in an aqueous solution of TPhPFe3+/Al2O3//Ag biomimetic sensor. For (Ag) used as an electrode, the sensitivity threshold was 10-8 wt.%
RADIOACTIVITY OF CLAY MINERALS OF THE OIL-BEARING APSHERON PENINSULA
Authors:   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Jabarov E.E.
Published: March 2022

The issues of environmental safety of oil-bearing regions are highlighted. Oil and strata waters contain, along with chemical elements, radionuclides, removal of which oil to the Earth's surface occurs during oil and gas production. The radioactivity of rocks of the aluminosilicate type was investigated. It has been determined that the radioactivity of clay rocks from the oil-bearing Apsheron region is several times higher than the radioactivity of rocks from other deposits of our republic. It was noted that radioactivity of the soil cover, which is borderline between the lithosphere, atmosphere and hydrosphere, directly affects terrestrial vegetation and fauna
SLUDGE-FREE PRODUCTION OF PURE ALUMINA FROM ROCKS CONTAINING IRON OXIDES AND SILICA
Authors:   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Talibli I.A. , Samedzade G.M. ,   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, of NAS of Azerbaijan, Alieva J.М. ,   Azerbaijan Technological University, Mammadov A.N. ,   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, of NAS of Azerbaijan; Azerbaijan Technical University, Gamidov R.G. ,   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Gasimova A.M. ,   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Shadlinskaya G.V. ,   Azerbaijan State Pedagogical University
Published: March 2022

It has been established that the extraction of aluminum from the rocks containing large amounts of alkali-soluble silicates and iron oxides can be processed by the acid-alkali method, except for the formation of wasted sludge. The carried out thermodynamic analysis showed the possibility of carrying out the process of reduction of a mixture of aluminum and iron sulphate salts with hydrogen. The optimal conditions for the reduction of aluminum and iron sulphates with hydrogen have been found with the production of S2 and SO2 and stub in the gas phase. Pure aluminum is obtained from stubby the Bayer method
PHASE EQUILIBRIA IN THE Ag8SiTe6–Ag8GeTe6 SYSTEM
Authors:   M.Nagiyev Institute of Catalysis and Inorganic Chemistry, NAS of Azerbaijan, Ashirov G.
Published: March 2022

Phase equilibria in the Ag8SiTe6–Ag8GeTe6 system were experimentally investigated by means of differential thermal analysis and powder X-ray diffraction techniques. It was established that continuous series of solid solutions with SiGe substitution are formed in the system. T–x-diagram of the title system and concentration dependence of lattice parameters of the obtained solid solutions were plotted
ECONOMIC GROWTH THROUGH EXPORT DIVERSIFICATION: DATA FROM THE FOUR ASIAN TIGERS AND CENTRAL & EASTERN EUROPEAN COUNTRIES
Authors:   State Research Institute of Information and Economic Modeling, Ivanov Yevhen
Published: March 2022

The article considers two approaches to achieving rapid economic growth through diversification of national production and commodity exports: export-oriented industrialization and integration into global value chains. The first approach is analyzed on the basis of the development experience of South Korea and Taiwan in the 1970s-1990s. The second approach is examined on the example of the European integration of Poland and the Czech Republic in the 1990s and the first half of the 2000s. Key differences between the two approaches in terms of economic policies, critical growth drivers, and outcomes are identified. The role of the state in ensuring economic diversification and exports is considered. The effectiveness of export-oriented industrialization and integration into global value chains is compared in the context of ensuring structural transformation and prosperity.
THE EFFECTIVENESS OF RISK MANAGEMENT IN ENTREPRENEURIAL MARKETING
Authors:   Yuriy Fedkovych Chernivtsi National University, Fen Kateryna , Gavrish Irina ,   Yuriy Fedkovych Chernivtsi National University, Ibragimov Emil ,   Bukovynian State Medical University
Published: March 2022

The theoretical issues of risk management in marketing as the basis for the development of the enterprise are investigated. The scientific content and essence of risks in marketing entrepreneurial activity is revealed. The problems of marketing risks development are stated and the main problems are outlined: unsuccessfully chosen strategy of marketing ideas, the image of the enterprise, low demand for marketing and limited funds. In modern conditions of constant competition, it is not enough to create the goods better or by the rules, it is necessary to learn how to sell them correctly. Today, the company that is focused on the needs of customers, long-term cooperation and mutually beneficial relationships wins. But even so, relationships with suppliers, competitors, intermediaries and consumers are associated with uncertainty and risk, and the prehistoric level of adaptation of enterprises to the unstable influence of the external environment does not allow a primary response to market needs. Therefore, the issue of risk management in business marketing is becoming extremely popular, as they seek to ensure the continued growth and development of the business. Risk management in marketing is an integral part of the evaluation of marketing research, which is associated with the planning and manifestation of market structure, that is, an assessment of the current market situation, which shows the coincidence of situations on which depends and in which manifestation of profitability. As a result of coordinating and regulating the processes of influencing risk in marketing product policy, company management must evaluate marketing efforts, risk prevention and, above all, to outline constructive measures to stimulate the work of marketers, depending on the quality of performance of professional duties, namely the validity of the chosen strategies, methods of sales, methods of advertising campaigns, active participation in social campaigns for positioning and promotion of products, services of enterprises in the interests of society. Thus, it is clarified that the risk in marketing should be interpreted as a separate function of marketing management, due to the uncertainty of internal and external factors of the enterprise in making marketing decisions, which provides a special procedure for the identification, assessment, selection and use of methods of exposure to risks, separation of risks and control results. The practical implementation of this capability does not require much additional effort from the company's marketers. Standard methods of risk assessment can be successfully used to identify and assess marketing risks without any special modifications. The main thing at the initial stage of risk management is to fix the existing marketing risks and determine the methods of impact on them.
TRENDS IN THE DEVELOPMENT OF FINANCIAL AND ECONOMIC CONDITION OF FORESTRY ENTERPRISES IN THE TRANSCARPATHIAN REGION
Authors:   Uzhhorod National University, Slava Svitlana , Puhinska Vladyslava ,   Uzhhorod National University, Chopovdya Mariana ,   Transcarpathian Regional Department of Forestry and Hunting
Published: March 2022

Assessment of the financial condition of an enterprise is one of the important elements in the system of management and making various business decisions. Today the problem of ensuring sustainable financial condition becomes particularly important in connection with the crisis state of the country's economy, the decline in production efficiency, which prompts domestic entrepreneurs to a constant search for new measures to ensure the efficiency of doing business. Forestry occupies an important place in the economy of the whole country, especially in Transcarpathia, one of the richest forest resources regions. The article analyzes the trends in the indicators of profitability, liquidity, financial stability and business activity of forestry enterprises of Transcarpathian region for the period 2013-2020. It was researched that in 2019-2020 there is a significant decrease in the profitability of sold products, steadily set for all periods high amounts of administrative expenses, marketing expenses, other operating expenses. Average liquidity ratios of forestry enterprises in Transcarpathian region for 2013-2020 indicate that compared to 2013, their values have increased and fluctuate with insignificant deviations from year to year. The active growth of current liabilities of enterprises also caused a decrease in the main indicators of financial stability of enterprises, such as the coefficient of autonomy, sustainable financing and solvency. 2019 and 2020 are characterized by a negative trend in the indicators of business activity of enterprises in the industry. The main reason is the decrease in net profit. There is a noticeable decrease in the turnover ratio of production inventories, which is associated with the growth of stocks in warehouses. The results of the analysis allowed us to identify changes in the considered indicators, determine the causes of these changes and choose ways to improve the efficiency of the regional forest industry and to strengthen its financial stability. Based on these data, the managers of forestry enterprises in Transcarpathian region can make rational and effective business decisions.
A FORMULA-BASED EXPENDITURE ALLOCATION ANALYSIS AMONG INSTITUTIONS OF HIGHER EDUCATION
Authors:   University of Customs and Finance, Hryhorash Olha , Hryhorash Tetiana ,   University of Customs and Finance, Chentsov Victor ,   University of Customs and Finance
Published: March 2022

The article identifies the main obstacles to the effective development of higher education in Ukraine, they are insufficient expenditures and inefficient mechanism of distribution of financial resources. Expenditures on higher education are increasing annually, but their amount in foreign currency is negligible compared to European countries. In 2020 a new formulaic approach to the distribution of state budget expenditures among higher education institutions was introduced. It includes three components: the amount of funding for stable activities, the amount of funding depending on performance indicators and the reserve. The effectiveness of the approach is assessed. On the one hand, the formula increased the level of transparency in the distribution of budget expenditures and allowed taking into account the results of HEIs activities when calculating the amount of funding. On the other hand, it legitimized the mechanism of redistribution of resources, as a result of which the lion's share of expenses is concentrated in educational institutions of Kyiv, Kharkiv, Lviv (47.7% of funding belongs to 41.7% of higher education applicants). Regions in which universities are located, according to the share of costs in the total amount of funding, are grouped in the article: the cities of Kyiv, Kharkiv, Lviv, Dnipro and Odessa regions, regions with a share of resources of 2-5% of funding, and regions with a share of resources of less than 2%. Due to changes in the Formula in 2021, the amount of funding for stable activities has been increased by the amount of performance-based funding. The maximum expenditure level was increased from 120% to 130% compared to the previous year, the minimum level was reduced from 95% to 90%, and for an individual structural agency - 50%. This reduced the amount of reallocation. For example, in 2020 the adjustment of the minimum level of funding for educational activities (additional funding) was carried out for 24 HEIs for a total of 12.1 million UAH, and for 6 institutions the adjustment of the maximum level (reduction of estimated funding) was carried out in the amount of 26.6 million UAH. In 2021, only 2 HEIs received additional funding (23.5 million UAH), and for 10 HEIs the estimated expenditures were reduced (62.2 million UAH).
PROBLEMS OF THE FUNCTIONING OF THE PENSION SYSTEM IN UKRAINE
Authors:   Cherkasy State Technological University, Prikhno Iryna , Chastokolenko Ihor ,   Cherkasy Institute of Fire Safety named after the Heroes of Chernobyl National University of Civil Defense of Ukraine, Marchenko Artem ,   Cherkasy Institute of Fire Safety named after the Heroes of Chernobyl National University of Civil Defense of Ukraine
Published: March 2022

The article explains the structure of the modern pension system in Ukraine, which is a simultaneous operation of three levels: the first level - solidary system of mandatory state pension (insurance); the second level - the cumulative system of mandatory state pension insurance; the third level - the system of non-state pension provision. Comprehensive analysis of the solidary system of universal state pension provision in Ukraine, in particular, the dynamics of revenues and expenditures of the Pension Fund of Ukraine, the number of single social contribution payers and the total amount of the single social contribution paid, the number of pensioners and the amount of average and minimum pensions in Ukraine, as well as the distribution of average pensions by regions of Ukraine are examined. As a result of the analysis, it was found that the solidary system of pension provision is imperfect due to the inability to provide an adequate standard of living for the elderly and other categories of citizens, to whom pensions are accrued and paid in accordance with the law. The main reasons for the inability of the Pension Fund of Ukraine to fulfill its obligations are the low birth rate, the payment of wages in envelopes and the departure of the working population abroad. The features of the funded pension plan of mandatory state pension insurance, which provides for the accumulation of funds of insured persons aged 18 to 35 years in the Provident Fund are defined. It is assumed that the heirs may receive the accumulated pension savings. The Provident Fund, in turn, should invest the received funds in the development of the economy of our country in order to obtain investment income. In Ukraine, the second level of the pension system does not work, which is due to the deficit of the Pension Fund of Ukraine. Current state of development of the non-state pension provision system by the following indicators: number of non-state pension funds and size of their assets, number of concluded pension agreements, total number of non-state pension funds, total value of non-state pension funds, volume of pension contributions and pension payments, size of investment income. The conducted analysis allowed to conclude that, despite the mistrust that exists in the Ukrainian society to financial institutions and organizations, non-state pension funds in Ukraine continue to develop and support the state, can succeed in the financial market. The right vision for solving the problems that take place in the current realities of the pension system in Ukraine has been outlined.
UKRAINE'S STOCK MARKET: PROSPECTS FOR FOREIGN INVESTMENTS
Authors:   University of State Fiscal Service of Ukraine, Ratushna Yulia
Published: March 2022

The current trends of the stock market of Ukraine are the main subject of analysis in the article. The author uses various research methods, such as the method of statistical data, the method of system analysis and the method of survey. An in-depth study of statistical data allowed to highlight the volume of exchange-traded securities contracts by trade organizers, using two contexts: by month and by trade organizers. In addition, the peculiarities of trading on the stock market according to the types of financial instruments were considered. The author has identified and investigated the problems of optimal functioning of the domestic stock market. Vectors of attraction of foreign investments into Ukrainian securities were considered, as well as possibilities of formation of attractive investment image of Ukraine, which were also evaluated. It has been proved that there is necessity of forming attractive investment image of Ukraine. However, practical steps in this direction are carried out rather slowly. The main reasons that negatively affect investors' willingness to invest are: large-scale corruption schemes and an inefficient judicial system; unclear, non-transparent and volatile legislation; a significant level of bureaucracy; and abuse of power by law enforcement agencies. Thus, the lack of state institutions and the government's inattention to investors' problems create uncertainty and weaken our position as a reliable business partner. To solve these problems, including problems of corporate governance in joint-stock companies, it is necessary, first of all, to protect the rights of investors. Ways to solve this problem include the following steps: strict compliance with the law for all market participants, regulatory requirements and standards of business ethics equally important for all professional stock market participants; settlement of conflicts of interest, in particular by separating powers at legislative levels; fair competition, including protection of foreign investors from price manipulation in the securities market and use of insider information.
INTELLECTUAL PROPERTY PROTECTION IN UKRAINE AND THE EU
Authors:   Kyiv National University of Trade and Economics, Sivova Tetiana
Published: March 2022

The concept of intellectual property is considered, in particular, it is defined that intellectual property is the result of human mental activity. The objects related to intellectual property are listed, including: literary, artistic and scientific works; performing artists, sound recording, radio and television programs; inventions in all fields of human activity; scientific discoveries; industrial designs; trademarks, service marks, brand names and trademarks; protection against unfair competition; all other rights related to intellectual activity in the industrial, scientific, literary and artistic fields. It is defined that the purpose of intellectual property rights protection is to prevent the use of intellectual property rights by third parties. It is noted that the state management of intellectual property is two-level. The state organizations of protection of intellectual property management include the Department of Intellectual Property Development of the Ministry of Economy, the State Organization “National Intellectual Property Office”, the National Intellectual Property Authority (State Enterprise “Ukrainian Institute of Intellectual Property” (Ukrpatent)), the State Organization “Ukrainian Copyright Agency and Related Rights”. A list of regulations protecting intellectual property rights in the EU countries is given. To ensure the competitiveness of intellectual property product, taking into account the Association Agreements with the EU, Ukraine needs to modernize legislation in the field of intellectual property. With the signing of the Association Agreement between Ukraine and the EU, it can be noted a positive trend in changing the regulation of intellectual property rights protection, namely the adaptation of Ukrainian legislation to the EU legal model. Ukraine continues the gradual modernization of copyright legislation, economic reforms are underway, the scope of trade in intellectual property is expanding, and the system of intellectual property rights protection is functioning and improving.
AGRO-PARKS AS A MODERN MODEL FOR THE DEVELOPMENT OF THE AGRICULTURAL SECTOR
Authors:   Baku Business University, İsmayilov E. E.
Published: March 2022

Agro-parks play an important role in the intensive production, transportation, storage and sale of agricultural products. Since agricultural products are perishable, the sales process must be fast. However, in most cases, farmers fail to sell their products on time and as a result, the product expires. Of course, this process is detrimental to the producer. The intermediary between producers and consumers, on the other hand, assesses the situation to their own advantage. In other words, they supply products at lower prices. At the same time, farmers' incomes fall, breeding attempts are reduced, and the country experiences food shortages in the medium and long term. Thus, domestic consumption becomes dependent on imports, and genetically modified (GMO) products are sent to domestic markets. Exporting, storing and transporting produce to domestic and foreign markets is often a serious problem for producers. Approached from this perspective, agro-parks create ample opportunities to buy, sell and profitability of high-quality products by creating production, processing and logistics services in a single central area using modern technology. As a result, with an abundance of products in the markets, this becomes an important factor in creating a competitive environment, improving quality and reducing artificial prices. In addition, the creation of new jobs will reduce unemployment and increase the well-being of residents. The conditions created in agro-parks reduce infrastructure costs for farmers. At the same time, agro-parks, agricultural engineering, chemistry, construction, crop production, livestock, food industry, transport, trade, etc. It includes various industry structures, including aid. In other words, the agro-park is a joint work of interrelated agricultural and industrial enterprises. According to experts, agriculture and industry have always been a symbolic link. Agriculture provides raw materials for processing plants, and industry supplies agricultural machinery and equipment, chemicals, fertilizers, etc. In developing countries, where agricultural development plays an important role in accelerating industrialization, it is essential to invest in the agricultural sector, especially for industrial development. Bhadari was the first to fully explore the relationship between agriculture and industry. Bhadari believed that the profits from agriculture are redirected into the production of industrial goods and create demand in this area.
THE NATIONAL ECONOMY MANAGEMENT MODEL IN THE CONTEXT OF GLOBAL EXPERIENCE
Authors:   Rivne Institute of Slavonic Studies, Lysyuk Volodymyr
Published: March 2022

The study of public administration of national economy on the basis of benchmarking in the XXI century provides an opportunity to analyze the algorithm of solution of various problems of economic management in a particular country, to identify the level of their solution in comparison with other countries, to analyze the level of perception and implementation of their experience in Ukraine. The experience of other countries should be interpreted on the basis of its thoughtful consideration, taking into account the national interests of Ukraine, the peculiarities of its development. The article briefly systematizes the features of liberal, dirigiste, Japanese, social-democratic, centralized and decentralized models of economic management. The article reveals in more detail the model of economic dirigisme by the example of France, the Chinese model based on economic nationalism, the model of centralized economic management by the example of South Korea and the model of decentralized economic management by the example of Canada. As a result of the study, it is substantiated that the choice of the dirigiste model of economic management in France is due to the high share of the public sector in the country. The institutions of public sector management are extremely important components of the systems of state regulation of the economy. The main regulators of state management of the economy in France are: prices, the tax system, state support for small business and accelerated depreciation. The article also focuses our attention on the experience of economic management in China. Based on the national interest of the country, over 30 years China has created a model of development combining the advantages of planning, private initiative and competitive market, and has become a leading global economy and political force. Innovations in social management corresponded to the national and socio-economic specificity, the implementation was carried out as a smooth transition from outdated traditional ways of management to new ones. China has taught the world a brilliant lesson in innovation strategy. In the economic development of South Korea, the centralized management based on five-year political plans, which transformed the country from a backward agrarian country into a modern economy, competitive both in the domestic and in the world market, plays the main role. The generalization of the experience of relations between the center and the regions is considered on the example of Canada.
DIAGNOSTICS OF MARKETING INFORMATION SUPPORT OF PRODUCT POLICY IN THE SPHERE OF AGRIBUSINESS ENTERPRISES
Authors:   Polissia National University, Volkova Inna , Stepanenko Nataliia ,   Polissia National University
Published: March 2022

The development and implementation of an effective product policy is currently a priority in ensuring the competitiveness of agricultural enterprises in the target markets. The construction of an effective model of product policy of these enterprises is based on an effective system of collection, analysis and interpretation of marketing information about the functioning of external and internal environment of the economic entity in the structure of marketing information system. Thus, marketing information support of product policy of agribusiness enterprises is an effective tool for gaining market power in the system of modern macro- and micro-economic coordinates. In the context of the development of the concept of agro-marketing the system of marketing research of agribusiness enterprises is the basis for the implementation of their product policy, starting from the justification of the product concept and ending with the development of algorithms for marketing decision-making to ensure the strategic position of the company in the target markets. The complex of marketing decisions, taken when justifying and implementing the product policy of the enterprise, should be based on the representative information about the configuration of internal and external market environment. In the context of the priority of marketing information system as an analytical component of economic activity of agroindustrial complex enterprises it is advisable to diagnose the current state of their information support by questioning with the use of specially designed questionnaires. It has been established that the presence of agribusiness enterprises' need for marketing research is determined by internal factors, in particular, by the economic condition of enterprises. Thus, the largest share of enterprises in need of marketing research have a successful economic situation, which is due to the fact that this group of enterprises has its own resources and competencies for the formation of marketing information system. It is essential that the enterprises having problematic and unsatisfactory economic situation do not have effective research systems as a tool for studying their internal marketing environment. Marketing research, conducted by agribusiness enterprises, covers a wide range of problems of enterprise functioning, in particular, efficiency of pricing policy, establishment of supply channels and analysis of needs of target consumers. The achievement of strategic goals of agribusiness enterprises in the long term is achieved through the formation of a marketing information system of the enterprise, the effectiveness of which is based on the integrated implementation of the managerial, instrumental and technological components.
COMPETITIVE ADVANTAGES OF INNOVATIVE TECHNOLOGIES IN THE CHANGING BUSINESS ENVIRONMENT
Authors:   Poltava State Agrarian University, Makarenko Petro , Korchemny Volodymyr ,   Poltava State Agrarian University
Published: March 2022

At present, given the development of the world economy, the degree of information provision of society and business is extremely important. The economy is actively mastering and implementing the digital achievements of scientific progress, called "digital". Digitalization of the economy is the most important driver of innovation, competitiveness and economic growth of the country, so in world practice its comprehensive development is considered a key vector of the business climate and is developed in models and strategies for the future. Based on the analysis of publications on the subject, it is obvious that a holistic digital platform should not be considered as a business analysis system, but as an intelligent structural unit, whose responsibilities include managing each participant or process element on a more global scale and systems through established standards and principles. Competitive approaches and methods using innovative technologies in business environment analysis are analyzed. The factors of transformation of implementation of digital technologies by enterprises in the assessment of business processes of entrepreneurial activity are identified. The authors of the article believe that it is through digitalization and its interaction with enterprises that the speed and efficiency of management personnel in making decisions about productivity can be increased. The article raises questions about progressive forms of economic and business processes that affect the management of modern technology. The information model is considered to analyze the business processes of industrial enterprises. The main obstacles a company faces in adapting to today's digital environment are pointed out. In fact, the future of competitive business must be one hundred percent digital. Businesses have fully automated processes that increase efficiency, speed and transparency in decision-making. Digital integration requires not only the digitization of data, but also the standardization of business processes according to existing modern workplaces. With these tools, it is possible to improve the speed and efficiency of management in decision-making, which is essential for productive work.
THEORETICAL AND PRACTICAL ISSUES OF DEVELOPING A MARKETING STRATEGY IN THE CONTEXT OF PANDEMIC SARS-COV-2 (COVID-19)
Authors:   Zaporizhzhia Polytechnic National University, Sokolova Yulia , Sherbyna Тamila ,   Zaporizhzhia Polytechnic National University
Published: March 2022

The questions connected with the development of marketing strategy of enterprise in the conditions of global pandemic and its consequences: economic and social are investigated. Classical approaches to the definition of the category of "marketing strategy" based on the analysis of the enterprise, the level of its competitiveness, the search for ways of development and growth are shown. A new approach to the definition of marketing strategy, based on the analysis of changes in the market situation and, especially, consumers, their requirements for the product, the sales process, service, and communication is proposed. It is aimed at creating individual value, emotional attachment and free choice for the consumer. So, the key factors for future marketing success will be: the individual value that the buyer will feel, his/her emotional attachment to the brand, seller or place of purchase (neuromarketing), as well as the feeling of freedom of choice without any pressure. These success factors will be achieved through "reasonable" pricing and effective sales channels. The most well-known classifications of marketing strategies have been given in order to identify and systematize the areas of the enterprise that should be considered in strategic marketing. Given the changes in the external environment and marketing under the influence of the digitalization of the economy and the COVID-19 pandemic, strategies that are associated with a thorough study of the market and consumers, the effective use of marketing tools, especially prices and communications, are of particular relevance. The methodology of marketing strategy development should take into account two complementary approaches: offer marketing and recall marketing, noting that the first is the establishment of needs and requirements, and the other is the search for new ways to meet them. The marketing strategy choice matrix of the enterprise, based on the combination of classical variants of branch situation and market position of the enterprise is offered. The main characteristics and indicators of marketing strategy for different business orientations of the enterprise are systematized. The most appropriate tools for the development of marketing strategies in modern market conditions worldwide are shown.
THEORETICAL, TECHNOLOGICAL AND INFORMATION COMPONENTS THE PROCESS OF FORMATION OF THE STRATEGY OF DEVELOPMENT OF EXPORT POTENTIAL OF ENTERPRISES IN MODERN CONDITIONS OF MANAGEMENT
Authors:   Simon Kuznets Kharkiv National University of Economics, Ivaniienko Viktor , Ivaniienko Karyna
Published: March 2022

The issues of increasing the export potential of business entities, the formation of theoretical, technological and informational components of the process of its development, a set of organizational and economic solutions to the formulated problem, contributing to the increase in export capabilities of a particular enterprise using the objectively existing advantages of its activities and the features of the formation of the external and internal environment, are relevant and timely, contributing to the solution of an important national economic task – the growth of the competitiveness of the enterprise and the region and, as a consequence, the entire national economy in world markets, contributing to balanced, sustainable social development and reducing social tension in society, which requires appropriate scientific understanding. Among the main reasons for the insufficiently rapid growth of the export potential of enterprises, there is a high dynamism in the development of factors of the external and internal environment of its formation, which requires the development of adaptive strategies for its growth and the non-competitive basic technical, technological and organizational level of export-oriented enterprises. The article deals with the theoretical and practical aspects of the development of the export potential of enterprises and generalized their vision of this process. The content of the process of forming a strategy for the development of the export potential of an industrial enterprise and its stages are considered. Conceptual approaches to the formation of a strategy for the development of export potential, the use of a systematic, situational approach and the theory of self-organization to solve the problem in their unity are analyzed. A system of principles for the formation of a strategy for the development of the export potential of an industrial enterprise in modern economic conditions is proposed. The process of managing the strategic potential of an enterprise is considered as a sequence of individual actions. The main components of the process of forming a strategy for the development of the export potential of an enterprise are proposed.
FACTORS OF INVESTMENT STRATEGY ARE IN SYSTEM INCREASE TO COMPETITIVENESS OF ENTERPRISE
Authors:   National Technical University “Kharkiv Polytechnic Institute”, Makovoz Oksana , Krainya Diana ,   National Technical University “Kharkiv Polytechnic Institute”, Obukhovskyi Oleksandr ,   National Technical University “Kharkiv Polytechnic Institute”
Published: March 2022

In the modern turbulent terms of manage enterprises constantly take part in competitive activity. For that, not to become an outsider at the market any enterprise must be competitive and begin to think of by strategy of the development. The aim of this work is research of basic factors of investment strategy enterprises that assist the increase of competitiveness of enterprise directly. On such conditions acquire actuality there is forming of investment strategy of enterprise and increase of competitiveness of enterprise through expansion of volumes of investment activity, use of new various types of financial instruments and non-material assets. The article analyzes the investment strategy as an important component of increasing the competitiveness of the enterprise. The investment attractiveness, which is the basis for creating an investment strategy, is characterized, its factors that influence the development of investment attractiveness are considered. The work is based on the consideration of the investment strategy of the enterprise as the development of long-term development goals of the company. The necessity of combining the implementation of the investment strategy with increasing the competitiveness of the enterprise is substantiated. An investment attractiveness that is basis for creation of investment strategy is described, her factors that influence for development of investment strategy are considered. In basis of work consideration of investment strategy of enterprise is stopped up as development of long-term aims of development of enterprise in relation to the increase of competitiveness. The synergy of factors of investment strategy is reasonable and by the increase of competitiveness of enterprise. It follows to take to the number of factors of direct influence – financially-economic to that the elements of control system (structure, methods, aims et al) must be included first of all. With the aim of increase of competitiveness of enterprise a management must direct investments in an innovation. The most modern digital technologies introduction of that needs considerable investments are described to basis, but the increase of competitiveness of enterprise will promote afterwards.
AUTOMATION OF RESTAURANT MANAGEMENT SYSTEM
Authors:   Zaporizhizhya National University, Sydoruk Anna , Omelianenko Halyna ,   Zaporizhizhya National University, Sereda Igor ,   Restaurant “Arіstocrate”
Published: March 2022

The current state of development of information technologies is considered in the article. The views of domestic and foreign scientists on the use of information technology in the management of restaurants are highlighted. The needs of consumers, respectively, of the basic and additional services provided by restaurants are analyzed. It is determined, focusing on the research of scientists and the specifics of the restaurant business, that for restaurants the automated management system is a set of integrated subsystems that create an effective environment for employees, customers and business partners, and help improve business management. The components of the process of organization of the restaurant industry and the unified information database of the restaurant are singled out, as well as the problems that may arise due to the inadequate management system. The main software packages, the functions of which include the automation of the restaurant management system, which are presented on the domestic market, are analyzed. From the whole list of information technologies aimed at the management of restaurant establishments, the most popular are such business automation systems as “R-Keeper”, “B52®Restaurant”, “Parus-Restaurant”, “iikoRMS”. The component modules of the selected software complexes of automation of the restaurant management system, their features and functional capabilities are characterized. It is determined that the automation of the management system of restaurants is usually through the formation of a computer management system (Restaurant Management System), which serves the restaurant cycle in two areas: service (front-office) and management (back-office), and provides the ability to continuously monitor the work of all structural units of the institution, analyze and forecast the results of its activities. The main advantages of the automated restaurant establishment over other establishments of the service sphere, thanks to introduction of information technologies which will form the flexible mechanism of management of business processes and adaptation in the market of service services are allocated.
PRIORITIES OF INNOVATIVE ACTIVITY OF HOTEL AND RESTAURANT BUSINESS IN MODERN CONDITIONS
Authors:   Lutsk National Technical University, Sheiko Yuliia
Published: March 2022

The hotel and restaurant business plays an extremely important role in the socio-economic development of the territories, being a factor of their competitiveness, intensifying investment activities, contributing to the filling of the budget, infrastructure development, employment and meeting public needs, but this area, like no other, has been affected by quarantine restrictions and the crisis caused by the COVID-19 pandemic. Innovation can undoubtedly be a factor in further development, maintaining a competitive position and meeting world standards. It is defined, that innovation is not just an invention or idea, and it is a specific solution implemented in practice, which leads to profitability or other effect for the object of management. The types of innovations in hotel and restaurant economy and the tendencies of innovative activity of enterprises of this sector are defined in the work. Managers focus on improving the quality of their services, their personalization and endowment with unique properties, search for new sales channels, implementation and expansion of loyalty programs, cost optimization. The influence of digital transformation and technologicalization on the innovative activity of hotel and restaurant business enterprises is substantiated, which allowed identifying a number of technological trends that will affect the hospitality industry in the coming years: Artificial Intelligence, augmented and virtual reality, robotization and automation, blockchain technology, 5G, smart hotels. The factors of macro- and micro-environment, in particular financial-economic, political-legal, informational, organizational, social-psychological, which constrain innovative activity of hotel and restaurant business are defined, that allows revealing concrete directions of stimulation of innovative activity which need support and development. The generation and implementation of innovative solutions requires both external conditions, including a favorable business environment, reduction of barriers to innovation, assistance in financing, and the willingness of management and staff to change and master the new.
THE SYSTEM AND SITUATIONAL MODELS OF BUSINESS ACTIVITY
Authors:   Kyiv National University of Technologies and Design, Shikovets Catherine , Kvita Halyna ,   Kyiv National University of Technologies and Design, Bebko Svetlana ,   Kyiv National University of Technologies and Design
Published: March 2022

The article adapts the cybernetic concept of management in the space of boundary resources and states of the object of development (CURSOR +) to the business activities of the enterprise. The system-situational model of development of the modeling object is a cross-shaped four-pole shell, and the space limited by the poles is a space of development of the modeling object. The vertical of this imaginary cross, bounded at the top by an extremely positive pole and at the bottom by an extremely negative pole, reflects the process of development of the modeling object. The horizontal of the cross, which on the one hand is limited by an unrenewable resource, and on the other, an extremely inexhaustible resource, which corresponds to the resources used for development. The systematization of methods of mathematical, informational and logical modeling allowed developing a mathematical apparatus for the system-situational model of business activity (MODUZ).