bluuebunny/crossref_metadata_2025 huggingface dataset:
O comportamento do consumidor no segmento de turismo de bem-estar
Authors: Oliveira Gonçalves da Silva Cavalcante Islaine Cristiane , Valéria Fernandes Ferreira Lissa
Published: October 2024

O estudo tem como objetivo compreender a percepção dos consumidores no segmento de turismo de bem-estar no Rio Grande do Norte (RN), identificando como ocorre a procura por esta área pelos turistas após uma crise de saúde mundial. Para fins metodológicos, a pesquisa se caracterizará com uma abordagem qualitativa e quantitativa, por conveniência, não probabilística, intencional. As variáveis que serão adotadas neste estudo baseiam-se nas pesquisas de Chi, Chi e Ouyang (2020), Chebli e Said (2020) e Campodónico e Chalar (2017), que são: bem-estar ambiental, bem-estar físico, bem-estar mental, tempo, espaço, motivação, atividades, intenção, segurança pessoal, gasto econômico, convicção e atitude. A técnica para tratamento dos dados a ser utilizada será a de análise de conteúdo (Bardin, 1977) e os programas Iramuteq (versão 0.7 alpha 2) e o SPSS (versão 22). Como resultados, espera-se contribuir para o avanço de investigações na área de turismo de bem-estar, trazendo informações sobre o perfil, características e as motivações dos consumidores. Pretende-se, assim, avaliar o crescimento do turismo de bem-estar e como o impacto da pandemia pode motivar os turistas a optarem por essa tipologia. Inicialmente constatou-se na literatura internacional que há um crescimento significativo sobre o estudo de turismo de bem-estar, despertado pelo interesse dos pesquisadores de outras áreas.
Dinâmicas socioespaciais do festejo mãe do salvador em Magalhães de Almeida-MA diante do contexto pandêmico
Authors: Colasante Tatiana , Sousa Silva Nágila
Published: October 2024

O turismo religioso pode contribuir para impulsionar a economia local e melhorar a qualidade de vida da população a partir da sua dinâmica socioespacial. A realização das festas religiosas altera territorialidades cotidianas da cidade por meio do processo de turistificação. Em Magalhães de Almeida-MA, o destaque é o festejo Mãe do Salvador, um dos principais eventos religiosos da região que teve que modificar sua organização em função da pandemia do Coronavírus. Nesse aspecto, a pesquisa busca compreender as novas dinâmicas socioespaciais decorrentes desse processo, nos anos de 2020 e 2021. Para isso, utilizou pesquisa bibliográfica e entrevista não-estruturada com um representante da instituição organizadora. Como resultado, verificou-se que embora o festejo tenha tido uma limitação espacial, pois, não pôde ser realizado em várias comunidades do interior como nos anos anteriores, a necessidade de virtualização do espaço sagrado para que os fiéis tivessem acesso à peregrinação nas redes sociais trouxe ao festejo uma dimensão global, alcançando um número muito maior de pessoas interessados no evento. Por fim, destaca-se que o Festejo Mãe de Salvador precisa ser visto como um potencial atrativo para o turismo e que necessita de um planejamento estratégico por parte dos organizadores, pois, atrai o interesse de visitantes e moradores locais, que dividem o espaço sagrado todos os anos.
Tá na moda?: análise da produção científica sobre eventos de moda que fomentam a atividade turística
Authors: Claudino Adson de Lima , Barros Aline Gisele Azevedo Lima de , Rêgo Gildygleide Cruz de Brito , Lanzarini Ricardo
Published: October 2024

Eventos de moda são emblemáticos para o turismo, pois ampliam o fluxo de visitantes, contribuem para a imagem dos destinos e favorecem o comércio local, sendo um campo promissor para a realização de pesquisas científicas. O presente artigo objetivou analisar a produção científica sobre eventos de moda que fomentam a atividade turística em periódicos nacionais e internacionais no período entre 2001 e 2021. A pesquisa é caracterizada como exploratória, bibliográfica e qualitativa, a partir de uma revisão sistemática da literatura. Os dados foram coletados em bases de dados selecionadas, por meio da combinação de palavras-chave específicas resultando em seis artigos científicos, os quais foram analisados sob o viés da análise de conteúdo. Os resultados apontam uma predominância de estudos de caso de abordagem qualitativa, tendo como objeto de estudo eventos de moda executados em um contexto local. Os achados demonstram o baixo volume de produção científica proveniente da correlação entre eventos de moda e a atividade turística, impondo uma limitação na disseminação da literatura sobre o assunto.
Atuação de grupos de pesquisa em turismo localizados em Instituições Públicas de Ensino no Nordeste do Brasil: Internacionalização, projetos e perspectiva
Authors: Barros Alice Emanuele de Almeida , Virgínio Darlyne Fontes , Alexandre Mauro Lemuel de Oliveira
Published: October 2024

O objetivo dessa pesquisa foi identificar as ações de internacionalização e realização de projetos nos grupos de pesquisa em turismo de Instituições de Ensino Superior (IES) no Nordeste do Brasil. Trata-se de estudo descritivo-exploratório com abordagem quali-quantitativa, sendo o universo composto por 46 grupos de pesquisa em turismo. A amostra compreende pesquisadores de 12 grupos de pesquisa em turismo de 8 IES distribuídas em quatro estados. A coleta dos dados se desdobrou por meio de dados extraídos do Diretório de Grupos de Pesquisa/CNPq que apontam o perfil dos grupos, e a partir de um formulário online que permitiu identificar as prioridades de temas abordados nas linhas de pesquisa desses grupos e, averiguar ações de internacionalização e a execução de projetos. Quanto aos resultados o estado de Sergipe concentra o maior número de grupos de pesquisa em turismo do Nordeste e o tempo de atuação da maioria é de 5 anos, denotando um cenário recente e em consolidação, possivelmente, arraigado pelo aumento nos cursos de pós-graduação Stricto Sensu. As linhas de pesquisa e suas temáticas prioritárias mais pesquisadas são gestão, marketing, planejamento e políticas públicas. A internacionalização apresenta-se de forma tímida, uma vez que, mesmo possuindo pesquisadores estrangeiros em suas composições, essa iniciativa não promove resultados significativos para o que se espera dessa dimensão. Por sua vez, mais da metade dos grupos de pesquisa da amostra realizaram, em média, de 6 a 10 projetos, cada. O que se desdobrou em 33 produtos turísticos de cunho técnico e científico, especialmente, artigos científicos e inventários, nos últimos cinco anos (2017-2021). Como considerações finais, percebe-se que, boa parte opera com uma quantidade ínfima de alunos bolsistas, revelando o pouco investimento em recursos financeiros, considera-se que esse é um dos gargalos para o incentivo a novas possibilidades de atuação e ampliação do conhecimento no turismo.
Marketing turístico: uma revisão bibliométrica e sociométrica de 2002 a 2022 no Scopus
Authors: Gomes Ewerton Lemos , Guissoni Rodrigo
Published: October 2024

Assim como em qualquer área de conhecimento, o turismo é um campo de investigação que apresenta uma evolução em sua produção acadêmica através de dois fatores: (i) produção; (ii) apropriação de conceitos. Pensando nesses dois fatores, o presente artigo tem como objetivo verificar como o marketing turístico tem sido investigado nas pesquisas acadêmicas em turismo nos últimos 20 anos. A dinâmica de apropriação de conhecimentos de áreas correlatas é uma forma que a pesquisa turística encontrou para explicar fenômenos, movimentos e dinâmicas sociais que não estão originalmente em seu escopo de observação. Desta forma, o conceito de marketing, originalmente cunhado pela administração, também se encontra neste hall de apropriações. Em relação ao objetivo deste trabalho e na busca por uma ampliação no entendimento das bases de pesquisa do turismo, estabeleceram-se os seguintes objetivos específicos: identificar os temas que são correlatos ao marketing e que afetam a produção científica sobre o que conhecemos como marketing turístico; identificar quais teóricos se destacam nesse esforço de pesquisa e expansão da área. Ao se debruçar sobre esses objetivos, o presente artigo, através dos métodos bibliométricos e sociométricos, investigou a produção, a difusão e a apropriação do conceito através de uma pesquisa realizada junto ao banco de dados da Scopus. Como principais resultados de pesquisa, notou-se que o marketing turístico apresentou uma heterogeneidade de temas em seus estudos. Bem como, não foram identificados clusters homogêneos de pesquisadores. Através dessas contribuições, espera-se demonstrar a existência de possibilidades de expansão no conhecimento turístico, entendendo que a capacidade de ‘apropriar-se’ de conceitos pode ser explorada, contanto que haja uma adaptação consciente frente ao fenômeno social da pesquisa turística apresentada na literatura internacional.
Utilização das hashtags na promoção turística: uma análise do uso da #ondeiremfortaleza através do empreendimento colosso fortaleza
Authors: Mafra Kennedy Kaufummam Costa , Cavalcante Islaine Cristiane Oliveira Gonçalves da Silva
Published: October 2024

A comunicação é empregada em várias áreas do conhecimento, especialmente no turismo, para expressar aspectos verbais e não verbais. No marketing, ela desempenha um papel fundamental na promoção dos destinos turísticos em redes sociais. É por meio das redes sociais que as empresas expõem seus produtos e serviços a mais pessoas, rompendo a barreira geográfica que antes existia. Nesse contexto, este estudo teve como objetivo analisar o impacto da hashtag #ondeiremfortaleza, usada nas imagens publicadas na página do Instagram @colosso.fortaleza, no processo para a escolha de Fortaleza/Ceará (CE) como destino turístico. A metodologia adotada segue uma abordagem interpretativa, com uma amostragem intencional, baseada na análise de conteúdo (Bardin, 1977). Os resultados desta pesquisa evidenciam a importância do uso de hashtags na promoção de um destino, ampliando sua visibilidade e despertando o interesse de potenciais visitantes. Isso, por conseguinte, aumenta o fluxo turístico no local. Conclui-se que o uso de hashtags na promoção de destinos possui relevância significativa para obter visualizações de potenciais turistas que pensam em visitar o destino.
Transformação digital: uma análise entre as Travel Techs e empresas tradicionais de turismo do Brasil
Authors: Lima Vinícius , Oliveira Ana Paula Guimarães Santos de , Pereira Joyce Kimarce do Carmo
Published: October 2024

A tecnologia é inegavelmente, uma importante variável na transformação digital das organizações, porém, não representa o único elemento deste fenômeno. No turismo, a transformação digital vem causando disrupções e mudanças no mercado, fazendo com que as empresas tradicionais se adaptem para sobreviver frente às travel techs (empresas de tecnologia que atuam nas oportunidades e ineficiências do mercado de viagens e mobilidade). O objeto deste estudo foi a transformação digital no turismo a partir das as travel techs e empresas tradicionais. Os objetivos foram analisar e compreender os efeitos e potencializadores da transformação digital sobre as empresas de turismo brasileiras, entendendo os limites e as potencialidades das travel techs e empresas tradicionais no contexto brasileiro. Para a metodologia, foi feita uma pesquisa bibliográfica e documental abordando autores de diversas áreas do conhecimento e posteriormente uma coleta de dados primários entre as empresas tradicionais e travel techs. A amostra foi constituída por 88 questionários validados, coletados de modo online. Os dados foram analisados por meio da estatística descritiva a partir do uso da escala tipo Likert para mensuração da intensidade das respostas. Concluiu-se que as travel techs possuem nascem com uma maturidade digital superior às das empresas tradicionais do turismo e que apesar do intenso investimento em T.I, essas últimas possuem dificuldades em relação à mudança da cultura requerida na atualidade, e na geração de valor para o mercado por meio da tecnologia. Foi observado que a transformação digital está em um estágio embrionário no turismo, ocasionando muitos desafios e preocupação entre os profissionais e empresas que podem desaparecer do mercado.
Turismo de Base Comunitária e Gestão Participativa em Áreas Protegidas
Authors: Mendonça Neto Mario Teixeira de , Nascimento Marcos Antônio Leite do
Published: October 2024

O artigo analisa publicações sobre o Turismo de Base Comunitária (TBC) e a Gestão Participativa em Áreas Protegidas e identifica qual a abordagem dos autores dessas publicações sobre os macrotemas abordados. Apresenta uma importante perspectiva sobre a possibilidade do turismo ocorrer em Unidades de Conservação, territórios naturais como principal atrativo turístico pela comunidade local, geralmente moradores tradicionais. Promovendo uma reflexão sobre a participação das comunidades tradicionais na preservação, conservação e gestão do turismo destas unidades visando o incremento e fortalecimento socioambiental. Adotou-se a metodologia de pesquisa bibliográfica, do tipo descritiva de abordagem qualitativa, realizando-se a análise do conteúdo de 13 estudos selecionados por sua relação com o tema e com as palavras-chave da pesquisa, utilizando o método desk Research. Na discussão, realizou-se a análise de conteúdo da amostra e organização de postulados por similaridade, os quais foram categorizados pelos seguintes aspectos: turismo em áreas protegidas; gestão participativa do TBC; gestão participativa em áreas protegidas. Concluiu-se que o TBC, pode ser um instrumento alavancador para o desenvolvimento do turismo nas comunidades tradicionais em áreas protegidas, proporcionando preservação, conservação e fortalecimento da economia nas comunidades locais, com a participação efetiva da sociedade no controle e gestão das ações, inclusive na formação de associações e cooperativas.
Turismo e segregação socioespacial: uma análise no destino turístico Trancoso (Porto Seguro/BA)
Authors: Ferreira Jean Carlos Estanislau , Araújo Henrique Rodrigues de , Barbosa Mirella Costa
Published: October 2024

A segregação socioespacial é fruto da desigualdade social, sendo caracterizada pela marginalização dos indivíduos no espaço, de modo que são direcionados para localidades distantes dos centros e de áreas valorizadas pelo mercado para outras que normalmente possuem defasagens quanto aos serviços básicos e infraestruturas necessárias. Diante disso, a presente pesquisa teve por objetivo identificar os aspectos da segregação socioespacial entre os espaços turísticos e bairros do distrito de Trancoso, em Porto Seguro na Bahia. Para isso, fez-se necessário uma revisão literária acerca da segregação socioespacial e turismo. A metodologia utilizada se deu com base na pesquisa bibliográfica e pesquisa de campo onde foram descritos por meio da observação direta não participante e comparados alguns bairros, como: Quadrado, Centro, Trancosinho, Maria Viúva e Mirante do Rio Verde. Identificaram-se diversos aspectos, sendo eles: calçamento das ruas, coleta de lixo, fornecimento de água, esgotamento sanitário e perfil das residências, que se modificam ou inexistem, a medida em que se afasta do espaço turístico Quadrado em direção aos demais bairros. Além disso, desvendou-se que Trancoso, como um todo, é segregado em relação à sede Porto Seguro, de modo que a gestão pública abre brechas para o mercado turístico que assume um papel de verticalidade sobre o distrito, interferindo convenientemente em obras e serviços. Notou-se que dentro do próprio lugar segregado existem segregações, as verticalidades que ocupam o Quadrado fazem dele um local estruturalmente privilegiado em relação aos outros bairros ou horizontalidade. Desse modo é o local que possui a maior atenção do poder público, por se tratar de um espaço turístico.
Carnaval Brasileiro e Identidade Nacional - uma breve história da folia e da nação
Authors: Oliveira Neto Antonio Firmino de , Santos Teylor Fuchs Cardoso dos
Published: October 2024

O presente artigo tem como objetivo analisar o processo de consolidação do carnaval no Brasil e sua relação com a construção da Identidade Nacional. Compreendendo a origem da festa a partir das influências das festas pagãs e da Antiguidade e seu vínculo com a religião católica. Com análise bibliográfica e documental o trabalho se debruçou desde as primeiras modalidades de manifestações carnavalescas trazidas pelos portugueses como o entrudo, os bailes de máscaras de influência francesa até chegar ao carnaval com características hibridas, que posteriormente seria chamado de carnaval brasileiro, que se tornou uma das referências da identidade nacional.
A percepção de qualidade dos participantes da Fenaostra 2023 com o uso do TOURQUAL
Authors: Alves Tatiane , Oliveira Juliana Dóra Busti Peretti de , Garlet Nadia , Savi Mondo Tiago
Published: October 2024

A concepção dos eventos visa atrair visitantes para o destino turístico, promovendo a divulgação da cidade ao criar uma conexão com a cultura local. Esse enfoque é considerado uma oferta de qualidade e uma experiência enriquecedora para os visitantes no setor de turismo. Durante a 21ª FENAOSTRA, em 2023, foi realizada uma coleta de dados para avaliar os indicadores de qualidade do evento, com o objetivo de aprimorar os serviços oferecidos na festa. A pesquisa, realizada de maneira quantitativa e descritiva no local do evento, ocorreu diariamente ao longo dos seis dias da FENAOSTRA (de 31 de outubro a 5 de novembro de 2023), na praça de alimentação. Foram entrevistados 500 visitantes, que avaliaram os serviços proporcionados durante o evento. O instrumento de coleta de dados adotado foi um questionário elaborado com base no protocolo TOURQUAL. Entre os principais resultados, destaca-se a análise do evento a partir de indicadores como localização e disponibilidade de banheiros, estacionamento e transporte até o evento, conforto, beleza, acústica, temperatura no local, acessibilidade, sinalização, preço dos produtos e a tecnologia disponibilizada durante o evento.
Linguagem oral nas proposições de ensino para crianças de 0 a 3 anos: um estudo a partir do PNLD 2022
Authors: Souza Fernanda Cristina de , Santos Edilson de Araújo dos
Published: October 2024

Neste artigo apresentamos uma pesquisa que teve como objetivo investigar as proposições de ensino elencadas em uma das obras didáticas aprovadas no Programa Nacional do Livro e do Material Didático (PNLD) 2022 – Educação Infantil para o desenvolvimento da linguagem oral em crianças de 0 a 3 anos, a fim de constatar as possíveis implicações desse recurso didático na prática docente. Para isso, realizamos uma pesquisa documental, tendo como suporte de análise os pressupostos da Teoria Histórico-Cultural, pois com base neles identificamos que a linguagem oral é uma das funções psicológicas superiores (FPS) que regula o comportamento humano e sua formação não é natural, mas decorrente das interações humanas. E a Educação Infantil é um espaço de ensino que deve proporcionar de forma intencional e sistematizada o desenvolvimento dessa função psicológica. Como resultados, constatamos que a obra analisada apresenta trinta e oito proposições de ensino, mas apenas uma orienta o trabalho para o desenvolvimento da linguagem oral. Com isso, inferimos que o desenvolvimento da linguagem oral é dado como espontâneo na obra, bem como esse processo psíquico é secundarizado desde a sua proposição no edital. Esperamos com essa pesquisa contribuir para que os professores reflitam sobre os materiais didáticos distribuídos na rede pública de ensino e sobre as finalidades político-pedagógicas atreladas a esses recursos destinados à prática docente.
Territórios ribeirinhos, crianças amazônidas e gramáticas sociais
Authors: Toutonge Eliana Campos Pojo
Published: October 2024

Em suas formas relacionais com o recurso natural efetivo à vida, a água, este artigo esboça algumas ideias sobre as gramáticas sociais de crianças que vivem em territórios ribeirinhos. Assim, o objetivo deste estudo foi refletir sobre a condição infantil de crianças, tendo como base os sentidos e significados de suas vivências às margens das águas. O método adotado abrangeu a pesquisa qualitativa, na vertente bibliográfica e de campo, cuja interface permeou os processos educativos e culturais infantis. O mesmo desenvolveu-se na comunidade quilombola de Tauerá-Açú, município de Abaetetuba (PA), margeada por paisagens, ambientes naturais e repertórios socioculturais, que embora tenha constantes e diversos fluxos com o urbano, continuam e (re)existem na experiência de vida com sentidos e significados patrimonializados, sedimentados ou em construção do viver nas e às margens d’águas. Foi possível perceber, com o auxílio da gramática social produzida por crianças, que seus viveres infantis expõem sentidos relacionais e de intimidade em relação às águas, que constituem processos identitários, bem como seu mundo vivido. Ao mesmo tempo, tais sinalizações podem ser úteis para pensar possíveis (re)configurações à Educação Infantil do e no campo, nessa região.
Primeiras ações de atendimento à infância em Naviraí/MS: Clube de Mães e o Centro Integrado de Educação Maria José S. Cançado
Authors: Rodrigues Giseli Tavares de  Souza , Montiel Larissa Wayhs Trein
Published: October 2024

Este texto tem como objetivo apresentar o retrato das primeiras ações de atendimento a infância na região sul de Mato Grosso do Sul, e pretende contribuir para o cenário do início do atendimento à infância na região, por meio do Clube de Mães vinculado ao Projeto Casulo e a Legião Brasileira de Assistência, assim como a implementação da primeira creche pública no município de Naviraí no Mato Grosso do Sul. Nesse período há uma mudança significativa no processo administrativo da creche quando ela passa a ser responsabilidade da Gerência Municipal de Educação e não mais da gestão da Gerência da Assistência Social no município. As fontes utilizadas são documentais e fizeram parte de dois trabalhos concluídos uma tese de doutorado e uma dissertação de mestrado, para isso utilizamos os documentos de criação e implementação das instituições, assim como registros fotográficos. Consideramos que o município de Naviraí pode ser um dos primeiros municípios no estado a iniciar o processo de transferência do atendimento da Assistência Social para a Educação. Assim as exigências sociais e legais fizeram com que as mudanças fossem ocorrendo e alterações no cenário do atendimento à criança foi se configurando por meio de transformações dos espaços, da profissionalização docente e a partir da municipalização dos recursos.
A infância na Bolívia: uma perspectiva decolonial
Authors: Santos Tarissa Marques Rodrigues dos
Published: October 2024

Este artigo investiga a construção social da infância na Bolívia a partir de uma perspectiva decolonial. Focamos em artefatos culturais como brincadeiras e literatura para analisar como práticas culturais refletem e perpetuam dinâmicas de poder colonial. Utilizamos uma abordagem de análise bibliográfica e documental, fundamentada nas teorias de Aníbal Quijano (1992), Walter Mignolo (2007) e Silvia Rivera Cusicanqui (2010), além da análise de discurso de Michel Foucault (1972). O texto faz um contraponto à visão eurocêntrica da infância, destacando as influências religiosas dos ancestrais indígenas, a realidade das crianças que vivem nos Andes, enfrentando grandes altitudes, e a concepção da infância latina que valoriza as identidades culturais locais. A análise de artefatos culturais revelou tanto a perpetuação de estereótipos coloniais quanto iniciativas de resistência e valorização das identidades culturais locais.
ผลของคุณภาพชีวิตในการทำงานที่มีต่อความผูกพันยึดมั่นในงานและความตั้งใจลาออกของพนักงาน: การทดสอบบทบาทการเป็นตัวแปรกำกับของเจเนอเรชั่น
Authors: มากศรทรง อุกฤต , ทวีไพบูลย์วงษ์ จุฑามาศ
Published: October 2024

การวิจัยนี้เป็นการวิจัยเชิงปริมาณ มีวัตถุประสงค์เพื่อวิเคราะห์ความสัมพันธ์ระหว่างคุณภาพชีวิตในการทำงาน ความผูกพันยึดมั่นในงาน และความตั้งใจลาออกจากงานของพนักงาน และวิเคราะห์บทบาทการเป็นตัวแปรกำกับของเจเนอเรชั่นของพนักงานในความสัมพันธ์ดังกล่าว ประชากรที่ใช้ในการศึกษาได้แก่พนักงานเจเนอเรชั่นเอ็กซ์และเจเนอเรชั่นวายในอุตสาหกรรมอาหารแปรรูปในนิคมอุตสาหกรรมแหลมฉบัง จังหวัดชลบุรี ทำการรวบรวมข้อมูลโดยใช้แบบสอบถามออนไลน์จากกลุ่มตัวอย่างจำนวน 400 คน สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ ค่าความถี่ ค่าร้อยละ ค่าเฉลี่ย ส่วนเบี่ยงเบนมาตรฐาน ค่าความเบ้ ค่าความโด่ง ค่าสัมประสิทธิ์สหสัมพันธ์ และใช้การวิเคราะห์โมเดลสมการโครงสร้างเพื่อทดสอบสมมติฐานการวิจัย ผลการศึกษาพบว่า โมเดลความสัมพันธ์ระหว่างคุณภาพชีวิตในการทำงาน ความผูกพันยึดมั่นในงาน และความตั้งใจลาออกจากงานมีความกลมกลืนสอดคล้องกับข้อมูลเชิงประจักษ์ โดยมีค่า CMIN/DF = 2.819, GFI = 0.919, CFI = 0.962, NFI = 0.943, RMR = 0.040 และ RMSEA = 0.043 โดยคุณภาพชีวิตในการทำงานมีอิทธิพลทางตรงต่อความผูกพันยึดมั่นในงานและความตั้งใจลาออกจากงานอย่างมีนัยสำคัญทางสถิติ ส่วนความผูกพันยึดมั่นในงานไม่มีอิทธิพลต่อความตั้งใจลาออกจากงาน สำหรับการทดสอบการเป็นตัวแปรกำกับของเจเนอเรชั่น พบว่าเจเนอเรชั่นของพนักงานไม่ส่งผลต่อความสัมพันธ์ระหว่างคุณภาพชีวิตในการทำงาน ความผูกพันยึดมั่นในงาน และความตั้งใจลาออกจากงานของพนักงาน
โมเดลสมการโครงสร้างผลกระทบของการยอมรับนวัตกรรมและความพึงพอใจต่อการตั้งใจซื้อประกันชีวิตออนไลน์ของผู้บริโภคในเขตกรุงเทพมหานคร
Authors: อภิรัตนพิมลชัย กรทิพย์ , วรรณรัตน์ สวัสดิ์
Published: October 2024

การวิจัยครั้งนี้ มีวัตถุประสงค์ 1) เพื่อศึกษาอิทธิพลของการยอมรับนวัตกรรมต่อการตั้งใจซื้อประกันชีวิตออนไลน์ในเขตกรุงเทพมหานคร 2) เพื่อศึกษาความพึงพอใจของผู้ใช้บริการนวัตกรรมประกันชีวิตออนไลน์ในเขตกรุงเทพมหานคร 3) เพื่อศึกษาความพึงพอใจของผู้ใช้บริการนวัตกรรมที่มีอิทธิพลต่อการตั้งใจซื้อประกันชีวิตออนไลน์ในเขตกรุงเทพมหานคร ประชากร คือ ผู้บริโภคที่เคยซื้อประกันชีวิตในเขตกรุงเทพมหานคร ซึ่งไม่ทราบจำนวนที่แน่นอน การวิจัยนี้เป็นการวิจัยด้วยตัวแบบสมการโครงสร้างที่ใช้ในการศึกษาความสัมพันธ์เชิงสาเหตุประกอบด้วยตัวแปรสังเกตได้ และตัวแปรแฝง ผู้วิจัยจึงใช้วิธีการกำหนดขนาดตัวอย่างอย่างง่าย (Rule Of Thumb) ได้กลุ่มตัวอย่างจำนวน 210 ตัวอย่าง ในการสำรวจเพื่อป้องกันแบบสอบถามที่เกิดความผิดพลาด ผู้วิจัยจึงทำการเก็บตัวอย่างเพิ่มอีก 290 ตัวอย่าง รวมทั้งสิ้นจำนวน 400 ตัวอย่าง โดยใช้วิธีการสุ่มตัวอย่างแบบสะดวก เครื่องมือที่ใช้เป็นแบบสอบถาม สถิติที่ใช้ คือ ค่าความถี่ ร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตรฐาน และการวิเคราะห์ด้วยตัวแบบสมการโครงสร้าง
ผลการวิจัย พบว่า การยอมรับนวัตกรรมของกลุ่มตัวอย่างมีผลทางตรงต่อการตั้งใจซื้อประกันชีวิตออนไลน์เพราะรูปแบบการนำเสนอข้อมูลครบถ้วนและเป็นที่น่าสนใจและจะซื้อประกันชีวิตออนไลน์ซ้ำเนื่องจากมีความพึงพอใจในประกันชีวิตที่ได้เคยใช้บริการอยู่แล้วอย่างมีนัยสำคัญทางสถิติที่ระดับ 0.05 โดยความพึงพอใจของผู้ใช้บริการนวัตกรรมประกันชีวิตออนไลน์มีอิทธิพลต่อการตั้งใจซื้อประกันชีวิตออนไลน์ในเขตกรุงเทพมหานคร ในด้านการได้รับประโยชน์จากการค้นหาและใช้ข้อมูลสินค้าประกันชีวิตมีโปรโมชั่นและบริการที่หลากหลายและสอดคล้องกับความต้องการคุณลักษณะของผู้ใช้บริการ รวมถึงการประหยัดเวลาและมีความสะดวกของช่องทางการชำระเงิน อีกทั้งข้อมูลที่ได้รับมีความชัดเจน ถูกต้อง และน่าเชื่อถือ อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.05
การประยุกต์ใช้แบบจำลองอ้างอิงการดำเนินงานโซ่อุปทานและระบบต้นทุนฐานกิจกรรม เพื่อลดต้นทุนโลจิสติกส์ในกระบวนการผลิตน้ำดื่ม
Authors: สือนิ เกศินี , สายสนิท สุภาวดี , พรหมหิตาทร รัฐยา , จุลภักดิ์ รุจิรา
Published: October 2024

งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาการลดต้นทุนโลจิสติกส์ในกระบวนการผลิตน้ำดื่ม โดยการประยุกต์แบบจำลองอ้างอิงการดำเนินงานโซ่อุปทาน (SCOR Model) มาใช้เป็นเครื่องมือในการวิเคราะห์กระบวนการพิจารณาต้นทุนตามโครงสร้าง ผู้วิจัยใช้ระบบต้นทุนฐานกิจกรรม (Activity Based Costing) มาวิเคราะห์ต้นทุนโลจิสติกส์ กรณีศึกษาบริษัทแห่งหนึ่งในตำบลมะขามคู่ อำเภอนิคมพัฒนา จังหวัดระยอง เพื่อเป็นแนวทางการลดต้นทุนของการผลิตน้ำดื่ม ซึ่งผู้วิจัยดำเนินการเก็บข้อมูลและสัมภาษณ์ผู้ประกอบการ จากการศึกษาและนำระบบต้นทุนฐานกิจกรรมมาประยุกต์ใช้ในการวิเคราะห์ต้นทุน พบว่า กิจกรรมการขนส่ง มีต้นทุนสูงถึง 329,630 บาท รองลงมา คือ กิจกรรมการผลิต เท่ากับ 305,291.79 บาท กิจกรรมการล้างถัง เท่ากับ 278,826 บาท กิจกรรมการจัดเก็บ เท่ากับ 48,711 บาท และกิจกรรมการจัดซื้อจัดหา เท่ากับ 41,576 บาท โดยต้นทุนค่าใช้จ่ายดังกล่าวเป็นการนำระบบต้นทุนฐานกิจกรรมมาวิเคราะห์เพื่อให้ผู้ประกอบการสามารถเห็นภาพรวมของต้นทุนในการผลิตมากยิ่งขึ้น และจากผลการวิเคราะห์ต้นทุน ผู้วิจัยได้นำวิธีการแก้ปัญหาเกี่ยวกับต้นทุนกิจกรรมการขนส่ง ด้วยการพัฒนาและลดต้นทุน ซึ่งได้นำวิธีการหาคำตอบที่ใกล้เคียงที่สุดและวิธีหาระยะทางทั้งหมดของเส้นทางการขนส่ง ซึ่งแนวทางเหล่านี้จะช่วยให้ผู้ประกอบการสามารถนำไปปรับปรุงและวางแผนเส้นทางในการขนส่ง รวมทั้งสามารถลดค่าใช้จ่ายด้านน้ำมันเชื้อเพลิง และเป็นแนวทางในการลดต้นทุน ที่สามารถเพิ่มกำไร ส่งผลต่อการเพิ่มประสิทธิภาพในการดำเนินธุรกิจได้
การพัฒนาและเพิ่มมูลค่าทางการตลาดผลิตภัณฑ์แปรรูปจักสานจากไม้ไผ่ของวิสาหกิจชุมชน อำเภอพาน จังหวัดเชียงราย
Authors: ทรัพย์บุญโต ณฐมน , ประชาเขียว สุริยงค์ , ธรรมสรางกูร อรสา , อโนราช กนกทิพย์ , ศรีวิชัย มงคลกร
Published: October 2024

วิจัยนี้มีวัตถุประสงค์ 1) เพื่อศึกษาความคิดเห็นต่อปัจจัยส่วนประสมทางการตลาดในการเลือกซื้อผลิตภัณฑ์แปรรูปจักสานจากไม้ไผ่ 2) เพื่อศึกษาความสัมพันธ์ระหว่างระดับความคิดเห็นต่อส่วนประสมทางการตลาดกับพฤติกรรมการเลือกซื้อประเภทผลิตภัณฑ์แปรรูปจักสานจากไม้ไผ่ และ 3) พัฒนาเครื่องรีดไม้ไผ่เพื่อช่วยลดระยะเวลาในการรีดไม้ไผ่และเพิ่มผลผลิตในการเตรียมวัสดุทำให้สามารถผลิตงานหัตกรรมได้มากขึ้น เก็บข้อมูลเชิงคุณภาพจากตัวแทนสมาชิกวิสาหกิจชุมชนกลุ่มจักสานไม้ไผ่บ้านแม่อ้อใน จำนวน 23 คน และเก็บข้อมูลเชิงปริมาณจากผู้บริโภคชาวไทยที่ซื้อหรือเคยซื้อสินค้าหัตถกรรมประเภทผลิตภัณฑ์จักสาน จำนวน 400 ตัวอย่าง ข้อมูลเชิงคุณภาพใช้วิธีการวิเคราะห์เนื้อหา สำหรับข้อมูลเชิงปริมาณวิเคราะห์โดยใช้สถิติเชิงพรรณนา ได้แก่ ความถี่ ร้อยละ ค่าเฉลี่ย ส่วนเบี่ยงเบนมาตรฐาน และสถิติเชิงอนุมานด้วยการทดสอบไคสแควร์ ผลการศึกษาพบว่า ผู้ตอบแบบสอบถามส่วนใหญ่ให้ความสำคัญกับปัจจัยส่วนประสมทางการตลาดโดยรวมอยู่ในระดับมากที่สุด ( =4.32, S.D.=0.121) หากพิจารณารายด้านพบว่า ด้านการส่งเสริมทางการตลาดให้ความสำคัญอยู่ในระดับมากที่สุด (=4.40, S.D.=0.023) และพบว่าความคิดเห็นของส่วนประสมทางการตลาดกับพฤติกรรมการเลือกซื้อประเภทผลิตภัณฑ์แปรรูปจักสานจากไม้ไผ่ มีความสัมพันธ์กันอย่างมีนัยสำคัญทางสถิติที่ระดับ .01 อีกทั้งการพัฒนาเครื่องรีดไม้ไผ่ ช่วยลดระยะเวลาในการรีดไม้ไผ่และเพิ่มผลผลิตในการเตรียมวัสดุผลิตงานด้านหัตกรรม คิดเป็นอัตราร้อยละ 50 ดังนั้น จากความคืบหน้าด้านข้อมูลนี้สามารถทำให้วิสาหกิจชุมชนฯ นำไปประยุกต์ใช้เป็นแนวทางการพัฒนาคุณภาพ การวางมาตรฐาน และการทำกลยุทธ์ทางการตลาดเพื่อตอบสนองความต้องการผู้บริโภค
Students’ commognitive conflicts in solving absolute value inequalities
Authors: Lefrida Rita , Rochaminah Sutji , M Bakri , Alfisyahra Alfisyahra
Published: October 2024

The material of absolute value inequalities is considered more difficult to study. There are still many undergraduate students who still make mistakes in understanding and solving problems related to this topic. Moreover, some of them do not yet know how to read the symbols. Therefore, these issues need to be studied more thoroughly. This research was conducted to explore the undergraduate students’ discourse on absolute value inequality tasks through commognitive analysis. A qualitative approach was applied, involving 78 participants; 11 of them were further interviewed. The analysis of the absolute value inequality tasks and the interview results revealed that there were commognitive conflicts that needed to be addressed. The findings of this research showed that commognitive conflicts arose when the undergraduate students applied the definition of absolute value and determined the solution set for the absolute value inequality problems.
Influence of destination image, augmented reality and destination social responsibility on destination beliefs, motivation and intention to visit of tourists which are moderate by digital Wom in Berau District, East Kalimantan
Authors: Nurhidayati Safitri , Brahmasari Ida Aju , Ratih Ida Aju Brahma
Published: October 2024

This research aims to prove and analyze the influence of destination image, augmented reality and destination social responsibility on destination trust, motivation and intention to visit moderated by digital word of mouth (WOM) in Berau Regency, East Kalimantan. The sample in this study was 247 respondents. The sampling technique uses purposive non-probability sampling. The data analysis technique in this research is validity and reliability testing using the SPSS V23 application and hypothesis testing using SEM-AMOS. The results of this research show that destination image has a significant effect on destination trust, destination image has a significant effect on motivation, destination image has a significant effect on intention to visit, augmented reality has a significant effect on destination trust, augmented reality has a significant effect on motivation, destination social responsibility has a significant effect on destination trust, destination trust has a significant effect on intention to visit, motivation has a significant effect on intention to visit, augmented reality has a significant effect on intention to visit tourist destinations in Berau Regency, East Kalimantan, unacceptable, destination social responsibility has a significant effect on intention to visit in tourist destinations in Berau Regency, East Kalimantan, is also unacceptable. The role of digital WOM as a moderator of destination trust on intention to visit is significant.
User interface (UI) on self-service kiosks’ machine in fast-food industry in Nueva Ecija, Philippines: Its’ correlation towards customers’ experiences
Authors: Jesus Fhrizz S. De , Nocum Carl Louie , Punzal Citadel , Villanueva Filwyn
Published: October 2024

This study aims to analyze the impact of human-computer interaction (User Interface) on self-service kiosks in the fast food industry in Nueva Ecija, Philippines, and how it affects customer experiences. The study aimed to outline the demographic characteristics such as age, gender, and education level, as well as how often individuals visited fast food restaurants. Additionally, it evaluated participants' opinions on the user interface of self-service kiosks in fast food establishments, focusing on ease of use, satisfaction, and intention to continue using them. Based on the findings of the research, most of the participants aged 21 to 35 utilized self-service kiosks at fast-food establishments, with 66.9% being female. Most of the participants, accounting for 31.5%, are college undergraduates who visit the fast food restaurant on a weekly basis. Utilizing a self-service kiosk at a fast food establishment is simple and convenient, streamlining the service process. Patrons at the fast-food establishment had a positive experience utilizing the self-service kiosk and plan to keep using it to streamline their ordering process.  When faced with the issue, 41.04% of respondents experienced technical and mechanical problems that disrupted their ordering process or timing. Based on the findings, recommendations have been crafted, including a development plan created by the researcher to enhance the storage operation.
TYPICAL ENDOPHORIC MARKERS USED BY STUDENTS OF ELESP OVER CHAPTER FOUR
Authors: Belinda Mita
Published: October 2024

The paper entitled “Typical Endophoric Markers used by Students of ELESP over Chapter Four” is aimed to find out the typical of endophoric markers which are used in quatitative research papers by ELESP students. In conducting this research, the writer applied descriptive method to describe the result of the research. The writer conducted via online (WhatApps and Google Form). The participants were 10 who have finished their chapter four. The writer used random sampling in this research to conduct and selected the participants. The research data were obtained from three instruments: documentation, questionnaire and interview. The documents were taken from quantitative research papers. The questionnaire distributed and the interview were done to the students who used highly endophoric markers for completing the data. The writer found there were several typical endophoric markers that were used over chapter four of ELESP students research papers, namely in Table 4.2, according to Table 4.1 below, at Figure 4.3, the polygon graph above, on Table 4.1 and based on the calculation above. The writer also found out that endophoric markers facilitated the students to present the data through table, diagram, polygon graph, histogram and figure by referring them in the explanation. Endophoric markers facilitated to connect between the data and explanation as a whole part. So that, the readers could comprehend them clearly. The students got typical which were used from other research papers and journal articles.
Enhancing Students’ Voice from A Meaningful Presentation
Authors: Pratama Ridar Kurnia
Published: October 2024

The new curriculum adds presenting as one of the skills in language subjects including English. The practice aimed to find out the effectiveness of presenting skill in enhancing students’ voice to communicate. The practice applied qualitative design by using a problem-based approach. The focus groups of participants were 8th grader students in Brighton Junior High School, Depok. Problem-based approach helped students to figure out the topic that found their interest and helped them to figure out the important topics to be presented to their teacher. The topics that were found by students not only presented as a description but as a suggestion, critics and an offering to be applied at school. Therefore, a meaningful presentation is a further way for students to express their idea in a good way, so that teachers could show their care towards students’ voice. Problem-based approach could be the best way to let students explore their surroundings and build their empathy. Furthermore, the topics that they have found can be facilitated by the teacher to be presented to the school leaders as their consideration to apply it.
Digital Storytelling in Listening EYL Context: Students’ Responses
Authors: Febrianti Esterlita Eka
Published: October 2024

In the contemporary educational landscape, digital storytelling (DST) has surfaced as a promising pedagogical paradigm for facilitating the instruction of English as a Foreign Language (EFL). Nonetheless, its implementation in educational settings has yielded divergent student responses, influencing the efficacy of educational DST as an English language instructional instrument (Baehaki Wahyuni, 2023). This study aims to scrutinize the responses of kindergarten pupils engaged in the DST learning process, with a particular emphasis on nurturing students' listening proficiencies. The investigation was conducted at TK Labschool UPI establishments in Bandung, encompassing a cohort of 10 students aged 5-6 years, employing a qualitative inquiry approach and adopting a case study framework. Data accrual entails classroom observations, while thematic analysis is the methodological scaffold for discerning patterns and discrepancies within the gathered data corpus. The overarching aspiration of this research endeavor is to furnish nuanced insights into the efficacy of DST as a multimodal language acquisition tool in the milieu of kindergarten education. The findings endeavor to elucidate educational practices and enrich the ongoing dialogue of innovative language pedagogical methodologies by augmenting the extant reservoir of knowledge concerning early childhood English language assimilation. The research findings are considered favorable when students exhibit an 80% success rate in behavior and answering questions, indicating a significant response toward achieving the educational objectives.
Using Songs to Enhance Thai EFL Primary Learners’ Pronunciation of Verb With the /ing/ Ending Sound
Authors: Ruksil Ratteera , Poopatwiboon Somkiet , Phusawisot Pilanut
Published: October 2024

Pronunciation is a crucial component of language acquisition, vital for achieving clarity and fluency in communication. This study, utilizing cycles of action research, aimed to evaluate the impact of songs on the pronunciation skills of Thai EFL learners. Additionally, this study explored the participants’ perceptions of using songs in their English class and employing a cyclical action research process. The study involved 25 third-grade students with poor pronunciation skills. Data was collected through song-based lessons, pronunciation pretest and posttest, and a semi-structured interview. Quantitative data were analyzed using descriptive and inferential statistics, including means, standard deviations, and paired-sample t-tests. Qualitative data were examined using content analysis.

The findings revealed that songs significantly enhanced the pronunciation skills of the participants at the 0.05 significance level, with a mean score of 76%. Participants viewed song-based lessons positively, noting improved learning environments and emotional and functional benefits. These lessons made the classroom more engaging and enjoyable while helping reduce anxiety and boost motivation. Functionally, songs aided in improving pronunciation through repetitive and rhythmic practice. The study’s findings suggest that incorporating songs into the curriculum can be an effective strategy for enhancing pronunciation skills in Thai EFL learners, providing significant pedagogical advantages and fostering a more dynamic and supportive classroom atmosphere.
Pemanfaatan Teknologi Iot Dalam Sistem Pemupukan Otomatis Untuk Meningkatkan Efisiensi Dan Produktivitas Tanaman Tembakau
Authors: Ayuni  , Lalu Delsi Samsumar  , Zaenudin  , Ahmad Subki  , Ardiyallah Akbar
Published: October 2024

Tanaman perkebunan yang disebut tembakau adalah komponen utama yang dibutuhkan untuk membuat rokok. Perkembangan dan kualitas tanaman tembakau sangat bergantung pada faktor lingkungan, termasuk kelembaban tanah yang cukup dan nutrisi yang mencukupi. Kelembapan tanah yang berlebihan dan kekurangan nutrisi dapat menyebabkan tanaman layu dan mati, sehingga diperlukan sistem pemupukan otomatis berbasis IoT. Penelitian ini merancang sistem pemupukan otomatis yang memanfaatkan NodeMCU ESP8266 yang terintegrasi dengan aplikasi Blynk . Soil Moistute sensor digunakan untuk mengukur atau mendeteksi kadar Kelembapan tanah, RTC digunakan untuk penjadwalan pemupukan, dan Relay digunakan untuk menyalakan pompa secara otomatis. Metode prototyping diterapkan dalam sistem ini, mulai dari pengumpulan kebutuhan hingga evaluasi akhir. Sistem ini berhasil meningkatkan efisiensi dan produktivitas tanaman tembakau, serta memberikan kemudahan bagi petani dalam mengelola pemupukan dan penyiraman secara otomatis.
Challenges and Solutions in Testing Mainframe Applications in Modern Banking
Authors: Shivarudra Ashwini
Published: October 2024

Because the foundation of their operations is still housed in legacy systems, banks continue to use them. Banks must modify their systems to remain competitive in light of the swift changes in technology and customer needs. Mainframe systems have been an integral part of corporate computing for many years, enabling critical applications across a range of industries, including banking, retail, and healthcare. There is rising interest in leveraging Application Programming Interfaces (APIs) to expose these old apps' data and features, hence accelerating the construction of new applications and maximising their capability and enabling their reuse. Nonetheless, there are several obstacles to overcome in the process of locating and making available APIs for various business use cases. In this study, we examine the difficulties involved in developing APIs for mainframe systems that are no longer in use and suggest a unique architecture to enable communication for a range of use cases. We performed a qualitative poll with nine mainframe developers, whose average experience was fifteen years, to evaluate the efficacy of our methodology. We were able to determine which APIs were candidates and how long it would take to implement them for two industry mainframe applications and the public mainframe application GENAPP thanks to the poll. We create a list of artefacts, such as screens, transactions, business rules, inter-micro service calls, control flow blocks, and data accesses, in order to identify APIs. IBM Watsonx Code Assistant for Z Refactoring Assistant includes an implementation for computing API signatures. We proved the practicality of our technique by running the discovered APIs on an IBM Z mainframe system to assess their accuracy.
Climate Change Adaptation and Resource Resilience in Semi-Arid Regions: Strategies, Challenges, and Case Studies
Authors: Rathore Priyanka
Published: October 2024

Semi-arid regions face unique climate change challenges that threaten local ecosystems, agriculture, and water resources. This review explores climate adaptation strategies, resource resilience practices, and policy interventions tailored to semi-arid ecosystems, with a focus on Rajasthan, India, as a representative region. Key strategies include sustainable water resource management, soil conservation, and climate-smart agriculture. Through case studies and a comparative global analysis, this review underscores the importance of blending traditional and modern practices to enhance resilience and advocates for policy and technological innovation to support sustainable adaptation. Insights gained from this review may serve as a foundation for adaptation strategies applicable to other semi-arid regions globally.
Über Konzepte der künstlerischen Forschung 7
Authors: Bödeker Till , Tepe Peter
Published: October 2024

Der Kommentar befasst sich mit Silvia Henke, Dieter Mersch, Nicolaj van der Meulen, Thomas Strässle, Jörg Wiesel: Manifest der Künstlerischen Forschung. Eine Verteidigung gegen ihre Verfechter. Zürich 2020. Das Buch enthält auch die englische Fassung des Textes.
Sándor Barics: MARS and the Sunspots
Authors: Tepe Peter
Published: October 2024

The interview begins with the story of how Sándor Barics’ connection between art and science came about and the impetus for further development he gained during his art studies in New York. Attending an event about Mars then changed his artistic position: the MARS series was created. Its artistic concept is elaborated. Finally, the sunspots series is treated in a similar way.
Matteo Farinella: Illustrated Science Communication & Visual Science Storytelling
Authors: Jürgens Anna-Sophie , Clitheroe Crystal-Leigh
Published: October 2024

Professional visual artists and cartoonists can produce detailed graphic narratives that deliver scientific insights, messages and meanings in a relatable way to a wide range of audiences. Nowhere is this more evident than the increasing use of comics material in science communication in every field. In our first interview of this series, we ‘pick the brain’ of visual artist, passionate neuroscientist and science communicator, Dr Matteo Farinella. Matteo’s career as a science artisan and cartoonist began when he connected the visual study notes and diagrams he created to help him understand his studies with his passion for drawing, and points out how comics he read as a child likely influenced his approach to both. He emphasises that science communication is the core of the creation of his educational comics and information-rich visuals, but he also completely embraces the undefined, informal nature of the comics medium to do this effectively. Exquisitely-detailed illustrations and warm visual narratives throughout this interview are testament to his extraordinary technical skill.
THE RELATIONSHIP BETWEEN EMOTIONAL STABILITY AND COPING STRATEGIES IN ADOLESCENTS
Authors:   Teacher at Jizzakh Branch of the National University of Uzbekistan, qizi Boyqulova Mohinur Ravshan
Published: October 2024

This article explores the relationship between emotional stability and coping strategies during adolescence. Emotional stability refers to adolescents' ability to manage their emotions and maintain balance in stressful situations. Coping strategies encompass the methods used to handle stress-inducing situations. The article illustrates the role that increased emotional stability plays in adolescents' problem-solving abilities and improving their mental health. Additionally, it analyzes various types of coping strategies and their impact on emotional stability. The research findings are significant for developing psychological support and intervention programs for adolescents.