bluuebunny/crossref_metadata_2025 huggingface dataset:
Research on Bandwidth Allocation in UAV Ad Hoc Networks Using GNN-DRL Algorithms
Authors: Hao Qi , Ren Yudao , Ying Ma , Tian Chenchen
Published: February 2025

This paper investigates an algorithm that combines Graph Neural Networks (GNN) and Deep Reinforcement Learning (DRL) to optimize bandwidth allocation in UAV Ad Hoc Networks. Traditional routing protocols struggle with poor adaptability and low resource utilization in dynamic environments. By leveraging GNN to extract dynamic topological features and integrating DRL for decision optimization, the proposed GNN-DRL model significantly improves bandwidth utilization and stability. Experimental results show that GNN-DRL improves bandwidth utilization by approximately 6% across different topologies and exhibits stronger robustness under high utilization conditions, offering new insights into efficient routing optimization for UAV swarms.
ML-Based AI Conceptual Framework for Assessing SMEs Digitalization Through the Lens of Sentiment Analysis
Authors: Pelova Boryana , Hristova Gloria
Published: February 2025

Tools from the machine learning and data mining domain become even more popular in the fields of economics, entrepreneurship, and policy-making. At the same time, the research on small and medium-sized enterprises (SMEs) is getting amplifying importance for governments and policy-makers especially when it comes to support of SME’s digitalization. A good understanding of the current level of digitalization of SMEs by industries is a prerequisite for design and integration of effective national policies. The goal of this paper is to design the architecture of an ML-based AI conceptual framework for assessing SMEs digitalization. We do this from the perspective of customers assuming that their preferences are absorbed in the publicly available (online) data that they generate in social media and community forums. This approach forms a significant contribution of this paper. Furthermore, we define an algorithm for data preparation, and we develop an algorithm based on sentiment analysis, which generates a set of industry-specific digitalization indices, which is another important contribution of this paper.
Enterprise Business Model Innovation in the Platform Economy: A Case Study of Haier Group
Authors: Liu Liyuan , Wang Jia
Published: February 2025

In the context of the platform economy, traditional enterprises are confronted with an increasingly intricate and dynamic external landscape, necessitating frequent strategic adjustments to secure sustainable competitive advantages. This paper adopts an exploratory single-case study methodology, focusing on Haier Group, to delve into the evolutionary process of business model innovation in digitally transformed enterprises under the sway of the platform economy, from the standpoint of value co-creation. The study delineates that Haier Group’s digital transformation has traversed three distinct phases: exploration, development, and expansion. A comparative analysis of these phases reveals a progression in the business model innovation journey of digitally transformed enterprises from platform mode to community mode and ultimately to ecosystem mode. This examination of the evolution of business model innovation in digital transformation enterprises holds significance for the practical implementation of business model innovation strategies within the digital transformation landscape.
Research on the Identification and Control of Supply Chain Security Risks in Xinfadi
Authors: Zhang Xicai , Cheng Li
Published: February 2025

The stable operation of the supply chain of agricultural products is of irreplaceable strategic significance to the healthy development of the national economy. In China, especially in large consumer cities like Beijing, the stability and security of the supply chain of agricultural products is crucial. As a major agricultural product distribution center in Beijing, the identification and control of supply chain security risks in Xinfadi market is particularly important. Therefore, this paper analyzes the current situation of the supply chain of the Xinfadi market, uses the method of grounded theory, selects the relevant literature, news reports and data in the past five years, identifies the potential security risks of the current Xinfadi supply chain, constructs a risk assessment system, and proposes corresponding preventive measures for the risk of high coefficient.
From Vision to Well-Being: A Functional Classification of Leadership Studies in Healthcare
Authors: Efremov Ljupcho , Dimitrievska Vera
Published: February 2025

Leaders provide a clear vision of what they want to achieve and set the overall direction for a company or team in order to be successful. More specifically leadership in healthcare is crucial for ensuring high-quality patient care, staff well-being, and the overall success of healthcare organization. This is especially challenging in healthcare setting where patients are considered as unique category of customers and sometimes physicians have dual roles as doctors and leaders. The aim of this research is to identify type of leadership studies conducted in healthcare setting. The methodology used was rapid review. The results show that there are three types of studies: studies with focus on transformational and transactional leadership theory in the healthcare industry, studies with focus on effectiveness of leadership in healthcare and studies related to contemporary leadership for change in healthcare. The abovementioned classification about leadership in the healthcare setting provide solid basis for recommendations about better informed choices and better coordination, streamlined processes, and ultimately, improved patient outcomes in the healthcare industry.
The Transparency Code: Building Loyalty of IT Professionals Through Employer Branding in N. Macedonia
Authors: Efremov Ljupcho , Rizovska Tanevska Monika
Published: February 2025

Building a strong employer brand is crucial for attracting and retaining top IT talent in the competitive IT landscape, especially in a small country like N. Macedonia. The study investigated the link between transparent employer branding and employee loyalty among IT professionals in N. Macedonia. A survey of 173 IT employees from various levels within the computer programming and IT outsourcing sectors was conducted. The study found a significant positive correlation between transparency in company culture and employee perceptions of belonging and loyalty. This suggests that IT professionals’ value clear and open communication from their employers. These findings support the importance of employer branding for attracting and retaining top IT talent. Transparency should also be included into employer branding by showcasing company culture and values online, while highlighting how transparency is integrated into daily practices. Finally, fostering employee engagement through inclusive decision-making, feedback mechanisms, and addressing concerns will further foster loyalty. By embracing transparency and building a strong employer brand, IT companies in N. Macedonia can secure a competitive edge in the global IT talent market.
Exploration of Training Practice for Rural Teachers in the New Era Under the Guidance of Core Literacy
Authors: Wang Ziqi , Chen Mei
Published: February 2025

The introduction of new curriculum standards for various subjects in compulsory education has accelerated the pace of new curriculum reform. How to better cultivate students’ core literacy and enhance their ability to solve practical problems in real life has become the primary task that teachers need to solve. However, teachers in rural areas often tend to adopt traditional teacher led teaching methods, and have limited learning opportunities, making it difficult for them to receive guidance from new ideas and technologies from the outside world. Implementing teaching reforms guided by literacy poses certain challenges. To this end, a special training program for rural teachers has been launched in pilot schools, which comprehensively cultivates the teaching content organization ability, learning evaluation integration teaching ability, intelligent technology application ability, classroom data analysis ability, etc. of rural teachers, in order to enhance their professional literacy from multiple aspects, bring new learning methods to rural students, and promote the development of students’ literacy.
Analysis of AI Ethics Courses in Chinese and Japanese Universities
Authors: Liu Xiaoli , Sekiya Hiroo , Hu Xixi
Published: February 2025

With the rapid development of artificial intelligence, ethical issues surrounding it have also gained increasing attention. However, AI ethics education has lagged. Based on the current state of course offerings, this paper provides guidance for the development of future ethics courses. The paper analyzes the AI ethics courses offered by universities in China and Japan ranked within the top 500 in the QS 2024 rankings, covering multiple aspects of the courses. A comparative analysis is made of the differences between the two countries’ universities, including course content and assessment characteristics. Based on these analyses, the paper offers several suggestions for the future development of AI ethics courses.
Impact of Parent-Adolescent Relationship, Parental Education, and Family Income on High School Students’ Anxiety and Depression
Authors: Hao Shanshan , Xu Xiaoshu , Wang Xibing , Lei Vivian Ngan-Lin , Weng Jie
Published: February 2025

Adolescence is a crucial time for the emergence of depressive and anxiety symptoms, and the quality of the parent-adolescent relationship is consistently linked to these mental health outcomes. It is important to recognize the differing perceptions of parents and adolescents regarding their relationship quality. This study explores how the quality of parent-adolescent relationships, parental education, and family income impact anxiety and depression levels among high school students. A sum of 690 students from the eastern and central regions of China participated by completing both paper and electronic questionnaires. The analysis shows a significant negative correlation between the quality of parent-child relationships and students’ anxiety and depression levels. Additionally, higher parental education is positively related to better mental health outcomes for children. While family income influences environmental conditions and resource availability, it is not a primary factor affecting student anxiety and depression. These findings emphasize the importance of family-related factors in shaping the mental health of high school students and provide valuable insights for future interventions.
Research on the Existing Problems and Countermeasures of the Live Broadcast Marketing Mode of Publishing Institutions
Authors: Qiao Shijia , Zhang Yan
Published: February 2025

Nowadays, it has become the norm for publishing organizations to take the live broadcast marketing route. Through literature research and case study analysis, the article explores the positive role of live broadcast marketing in enhancing book sales and brand awareness from the reconstructed “people-goods-field” marketing theory in the context of new retail, and points out the problems existing in the marketing mode of “publishing + live broadcast”, including the improper “goods” selection strategy, ignoring the consumer’s potential demand for “content goods”; poor effect of “field”; poor operation of “people” -community operation and poor user viscosity. Scientifically locate consumer needs and create a high-viscosity private community; seek differentiated market positioning, select products, explore the value of books, stimulate the potential needs of users, do a good job of “content merchandise” planning, show the characteristics of the content, utilize the cross-border marketing of other industries, and seize the hotspots to feed the “Publishing + Live” marketing; and use technological empowerment and scenario-based strategies. Finally, it is concluded that publishing institutions need to Improve these issues, make full use of the advantages of live broadcast marketing, and promote the digital transformation and sustainable development of the publishing industry.
Research on Cross-Border Merger and Acquisition of Logistics Enterprises Based on Synergies: A Case Study of SF Holding’s Merger and Acquisition of Kerry Logistics
Authors: Liu Wenqian , Zhang Yan
Published: February 2025

In recent years, the growth rate of mergers and acquisitions among enterprises in the capital market has gradually slowed down, but it still has a high degree of activity. Mergers and acquisitions for the purpose of asset reorganization and industry integration are still frequent. Mergers and acquisitions have gradually become one of the important ways for the rapid growth and development of Chinese enterprises. With the rise of e-commerce, China’s express delivery industry has entered a golden period of development, but at the same time of rapid development, it also faces the problem of low level of internationalization. In the environment of increasingly fierce competition in the domestic market, the express delivery industry has turned its eyes to the international market, intending to carry out cross-border business in the form of mergers and acquisitions and open up international logistics channels. As an important case of cross-border merger and acquisition of international logistics companies in China’s express industry, the cross-border merger and acquisition of Kerry Logistics by SF Holding has attracted wide attention. This paper adopts case study method and literature study method to analyze the realization of SF Express ’cross-border merger and acquisition of Kerry Logistics from the perspectives of financial synergy, management synergy and operational synergy. In addition, it provides a reference scheme for other domestic enterprises to deal with the potential risks in the process of cross-border mergers and acquisitions.
Research on Inventory Optimization of A Company
Authors: Ren Mengyao , Zhang Yan
Published: February 2025

With the continuous development of the market economy, the competition among enterprises is becoming more and more intense. New enterprises pay more and more attention to inventory management and try to establish a set of scientific and strict inventory management methods in order to reduce the waste of funds and control the inventory cost within the minimum, so as to increase the economic benefits of the enterprise. Company A belongs to the retail enterprise, which has high requirements in inventory management as well as funds. This paper adopts the relevant theories and methods of inventory management, and on this basis draws on the research results in inventory management at home and abroad, analyzes the current inventory management situation of Company A, analyzes the problems and reasons it faces, and improves it. On the basis of determining the optimal inventory management objectives, it puts forward the measures for Company A to carry out inventory management optimization: (1) ABC classification method, classifying the types of goods, determining the classification procedure of goods, and optimizing the inventory of various items; (2) perfecting the method of demand forecasting, optimizing the process of demand forecasting, and guaranteeing the implementation of demand forecasting; (3) optimizing the inventory order model, determining a reasonable safety inventory, improve the management mechanism of slow-moving products. The research of this thesis has certain reference value for the inventory management of Company A, and also provides certain reference for the inventory management of other enterprises.
Banks Stability in Islamic and Conventional Banks: The Role of Credit and Liquidity Risks – An Applied Study on Banks Operating in Middle East
Authors: Omran Alaa Ahmed , Xiao Ming , Menshawy Ibrahim M.
Published: February 2025

Examining the impact of credit risk and liquidity risk on the stability of Islamic and conventional banks is the goal of this study. We conducted the study on a sample of 17 banks over a 15-year period, from 2008 to 2022. We used OLS regression, incorporating bank size and age as conditional variables. According to the research findings, the average for bank stability is (4.8) which is greater than (1.98) and this indicates the presence of stability in these banks. For Islamic banks, we found that their credit risks have a negative effect on bank’s stability with a regression coefficient of -12.4, and liquidity risks also have a negative impact with a regression coefficient of -10.06. As for conventional banks, we found that their credit risks have a positive effect on a bank’s stability with a regression coefficient of 14.5, and liquidity risk has a positive effect with a regression coefficient of 3.63.
A Catalyst for the High-Quality Development of Enterprises: Open Public Data
Authors: Yang Xiubo
Published: February 2025

High-quality development represents the principal objective of establishing a modern socialist country in all respects. In this context, the opening of public data serves as an important measure for China to reform its public governance and stimulate the high-quality development of enterprises by leveraging data elements within the new developmental landscape. This paper offers a theoretical analysis concerning how the opening of public data can empower enterprises towards achieving high-quality development. Our study reveals that opening public data effectively enhances the high-quality development of enterprises through several mechanisms: promoting the transformation of production factors, facilitating a shift in driving forces, reducing transaction costs, and expanding knowledge horizons.
Research on the Impact of Fiscal Subsidies on the Performance of High-Tech Enterprises – Empirical Evidence Based on High-Tech Listed Companies in Guangdong Province
Authors: Hou Lingling , Tan Jianhui , Ou Zhelin , Zhang Nan
Published: February 2025

This paper relies on the data of high-tech listed companies in Guangdong Province during the period from 2012 to 2022. With the return on total assets as the explained variable, financial subsidies as the explanatory variable, and enterprise age, enterprise scale, asset-liability ratio, and enterprise growth as control variables, a panel data regression model is constructed to empirically examine the influence of financial subsidies on the performance of high-tech enterprises. The findings indicate that financial subsidies exhibit a notable positive impact on the performance of high-tech enterprises within Guangdong Province and have passed the robustness test. Based on the research conclusions, targeted suggestions and countermeasures are proposed from both the government and enterprises to jointly propel the high-quality development of high-tech enterprises.
Pipeline Standardization Issues: Reflecting Technological Challenges in Energy Transition
Authors: Qin Changyi , Lv Hua , Shiryapov Dmitry
Published: February 2025

This article aims to provide a comprehensive overview of the current state of standardization in the energy industry, with a specific focus on pipeline transportation systems. It includes an examination of global pipeline projects relevant to low-carbon energy. The article also references existing standards established by various organizations and countries to address these issues. Based on direct involvement, the authors discuss the structural changes occurring within the technical committee of the International Organization for Standardization (ISO) Technical Committee 67 “Oil and gas industries including lower carbon energy” in the context of the energy transition. The conclusions drawn highlight key areas for research and development of regulations in the low-carbon energy sector to support the energy transition. The characteristics of carbon dioxide and hydrogen pipeline transportation are examined in the context of conventional oil and gas pipeline operations, along with their potential repurposing in light of the energy transition.
Investigating Green Purchase Decision of SMEs in Development Countries: A Literature Review
Authors:   Universitas Pembangunan Nasional Veteran Yogyakarta, Religia Yoga , Saputro Budi Purnomo ,   Universitas Pembangunan Nasional Veteran Yogyakarta, Munawir Al Virizky Arjunitha Al ,   Universitas Pembangunan Nasional Veteran Yogyakarta
Published: February 2025

This study investigates factors influencing green product purchasing by small and medium enterprises (SMEs) in developing countries, focusing on the theory of consumption values (TCV) and the theory of planned behavior (TPB). Using a systematic literature review, articles published between 2020 and 2024 were analyzed. Findings show that TCV is crucial for understanding green purchasing behavior through functional, social, emotional, and epistemic values, significantly impacting consumer intentions. Consumers prefer products that meet functional needs and align with their values. TPB highlights attitudes, subjective norms, and perceived behavioral control in shaping purchase intentions. Positive environmental attitudes, social support, and perceived control encourage green product purchasing. Integrating TCV and TPB offers a comprehensive understanding of the dynamics influencing these decisions. Practically, this study guides marketers in developing effective green marketing strategies by highlighting product benefits and leveraging community support. Although focused on recent literature and TCV and TPB, further research could explore other factors influencing green purchasing in different contexts. This study enriches the literature on green purchasing and supports sustainable economic growth for SMEs in developing countries
Language optimality for a game of Scrabble
Authors:   University of Warsaw, Bochenek Maciej
Published: February 2025

This article deals with the problem of measuring a language’s optimality for a game of Scrabble in
an objective manner. Firstly, the notion of optimality in the context of the game was defined as “a language
that puts maximal strain on a player’s memory”. This notion has two dimensions: a language’s vocabulary
size and vocabulary diversity. To measure a language’s optimal vocabulary size, one first needs to calculate
the number of all the possible combinations of the language’s letters, up to the longest playable word length,
and sum up the results, which are then halved and rounded up or down to the nearest integer. To calculate
a language’s vocabulary diversity, the first step is to calculate the optimal probability distribution for every
letter in the language, which is equal to the alphabet size inverted. The second step is to calculate the actual
probability of each letter in each position in the language’s word list. Each actual probability needs to be
subtracted from the optimal, their absolute values summed up, and the result needs to be divided by the
alphabet size times the length of the longest word, to extract the mean deviation. Finally, the result needs to
be subtracted from 1, which yields us the vocabulary diversity score. To compare the vocabulary diversity of
two languages, the smaller alphabet needs to be supplied with placeholder letters with null probability in every
position, and the language with shorter words needs to be measured with additional letter positions, where all
its letters have null probability, to match the other language.
Real-Time Data Analytics in the Cloud: Enabling Enterprise Decision-Making
Authors: Prithvi Raju Rudraraju
Published: February 2025

Real-time data analytics in cloud environments represents a transformative shift in how enterprises process and utilize their data streams. This comprehensive article explores cloud-based analytics systems' fundamental components, implementation strategies, and performance considerations. The article examines data ingestion patterns, processing layer optimizations, storage solutions, security mechanisms, and monitoring approaches. Through a detailed examination of event-driven architectures, compliance requirements, and observability patterns, this article provides insights into building robust and efficient real-time analytics systems while maintaining security and regulatory compliance. The article encompasses technical implementation details and business impact considerations, offering a holistic view of modern analytics infrastructure.
Streamlining Sales Operations with Salesforce Flow Builder: A Technical Guide
Authors: Sritulasi Shreedharan
Published: February 2025

This comprehensive article examines Salesforce Flow Builder's transformative impact on enterprise sales operations and process automation. The article investigates how Flow Builder revolutionizes traditional sales processes by reducing manual intervention, enhancing data accuracy, and streamlining operational workflows. Through extensive analysis of implementations across global organizations, the article demonstrates Flow Builder's effectiveness in optimizing sales cycles, improving team productivity, and ensuring consistent process execution. The article highlights significant improvements in areas including automation development, system reliability, data integration, and user adoption rates, establishing Flow Builder as a cornerstone technology for modern enterprise automation.
TRANSFORMING COLLECTIVE OWNERSHIP IS THE INSTITUTIONAL DRIVER OF HUMAN CAPITAL DEVELOPMENT IN AGRICULTURE
Authors: Stadnik Anatolii Timofeevich , SHelkovnikov Sergei Aleksandrovich , Astra Anzhelika Aleksandrovna
Published: February 2025

The issues of finding tools to preserve the rural population, replenish and renew human resources in agriculture continue to be the most acute, despite all the measures taken by the state and business. Neither the increase in the level of wages, which in itself is a tool with ambiguous socio-economic consequences, nor the strengthening of the state's activities in finding possible sources of solving the problem of the outflow of rural population and the shortage of specialists in the field of agriculture, have so far not affected the negative dynamics of key indicators. The article offers a view on the problem based on a change in the basic paradigm of the market economy – the role of private property as the only effective form of securing rights for the development of society and the economy. As an argument for their position, the authors primarily turned to the works of the classics of economic theory, both popular and ostracized trends, but at the same time soldiery in certain aspects of property relations.
METHODOLOGICAL ASPECTS OF ASSESSING THE SUSTAINABILITY OF AGRICULTURAL DEVELOPMENT: TRADITIONAL APPROACHES AND AN ALTERNATIVE POINT OF VIEW
Authors: Dubovitskii Aleksandr Alekseevich , Klimentova Elvira Anatolevna
Published: February 2025

The purpose of this article is to systematize methodological approaches and substantiate an alternative point of view on assessing the sustainability of agricultural development. The empirical basis of the study was Russian and foreign scientific publications devoted to the methodological aspects of assessing the sustainability of agricultural development, the specifics of the processes of balanced use of production factors, indicators and tools for assessing sustainability. Based on the generalization of interdisciplinary literature, the article provides a comparative analysis of traditional methodological approaches to constructing indicators of sustainable development, considers their advantages and disadvantages. The interrelations and debatable issues between individual concepts were identified, which made it possible to substantiate an alternative approach to assessing the sustainability of agriculture, based on the analysis of material and monetary flows in the implementation of sustainability priorities (economic, social and environmental), which simultaneously serve as the basis for the reproduction of production factors (economic, human and natural capital). Its use makes it possible to calculate the potential for sustainable agricultural development as the amount of investment adjusted for the valuation of the balance of human and natural capital. The developed indicator can be used as a measure of sustainable agricultural development. Using the available data, it can be used to analyze trends in sectoral development at both the state and regional levels, as well as at the level of individual agribusiness entities to better understand the current situation in this area and ensure effective regulation to maintain sustainable development in the long term.
FORECAST FOR RURAL DEVELOPMENT IN SIBERIA IN THE CONTEXT OF GLOBAL CLIMATE CHANGE BY 2050
Authors: Petukhova Marina Sergeevna
Published: February 2025

The purpose of the study is to forecast some characteristics of rural development in the subjects of the Siberian Federal District, taking into account natural and climatic changes related to agricultural production and promising forms of organization of rural settlements. The forecast change of natural and climatic characteristics in the subjects of the Siberian Federal District is presented, where it is revealed that the greatest increase in the average annual temperature by 2050 will be observed in the Krasnoyarsk Territory - 2-3°C. On average, this indicator will be 1-2°C in the macroregion. Such changes will create conditions for the expansion of acreage under key agricultural crops: cereals, oilseeds, forage. A model has been built to predict the gross harvest of crops depending on a number of factors: average temperature and precipitation changes, yield, Selyaninov hydrothermal coefficient, acreage, share of rural population employed in agriculture; energy capacity. The territories promising for agricultural development have been identified (the presence of fallow lands and positive natural and climatic changes). These are Turukhansky district of the Krasnoyarsk Territory; Tarsky district, Znamensky district, Tevrizsky district of the Omsk region; Ordzhonikidze district and Shirinsky district of the Republic of Khakassia. It is possible to create eco-settlements, agro-towns, scientific stations on climate change, forest and water protection settlements in these territories.
PREDICTION OF NURSERY DEVELOPMENT PARAMETERS
Authors: Tumaeva Tatiana Aleksandrovna
Published: February 2025

A significant reduction in the area under the gardens during the reform period led to the undermining of the basis of horticulture - nursery, which significantly reduced self-sufficiency in planting material, increased the import of fruit and berry products, seedlings, increased the influence of foreign companies on varietal policy and led to a decrease in the prospects for their own breeding research. This article provides a justification for the parameters of the development of nursery. The forecast takes into account effective demand and the provision of planting material for planting gardens for an increase in the production of fruits and berries, which contribute to neutralizing the lag in gardening and import substitution of fruit and berry products and planting material. To justify the forecast parameters of nursery development, the determination of trend dependencies, calculation of the indicator of the compound annual growth rate, normative ratios, the influence of factors, and a scenario approach were used.
INVESTING IN THE DEVELOPMENT OF SOCIALLY RESPONSIBLE AGROTOURISM IN RURAL AREAS
Authors: Svistunov Andrei Valerevich , Terenteva Irina Viktorovna
Published: February 2025

The article reveals the potential of sustainable agritourism. The formation of a culture of conscious recreation of a tourist-charity and the well-being of rural areas should be the target guidelines of sustainable agritourism. Foreign and domestic practice of rural tourism development is studied. Agritourism is highlighted as a priority area of ​​the historically established form of sustainable tourism based on agricultural enterprises. Predominantly passive consumer recreation in nature is a disadvantage of state-supported commercial projects for the organization of rural tourism. In this regard, socially responsible agritourism should be highlighted as a priority subspecies of rural tourism. The ideology of forming a national standard of recreation should be its basis. Recreation should be focused on the sustainable development of economic, environmental and socio-cultural well-being of rural areas. A system of target complex indicators for assessing the quality and competitiveness of tourism products has been developed. It can become a guideline in setting priorities for state support for projects in the field of agritourism.
ASSESSING THE EFFECTIVENESS OF REGIONAL SUPPORT SYSTEMS FOR AGRICULTURAL PRODUCERS IN THE REGIONS OF THE SIBERIAN FEDERAL DISTRICT
Authors: Sochneva Elena Nikolaevna , Demin Vadim Gennadevich , Faida Viktoriia Valerievna
Published: February 2025

It is advisable to study issues of regional support for agricultural producers within subjects with similar natural, climatic and economic-geographical conditions. Its implementation is necessary to assess the effectiveness of existing support systems in order to adjust further actions, as well as to identify best practices in terms of regional support. This paper analyzes the effectiveness of support systems at the expense of regional budgets in the regions of the Siberian Federal District with the best indicators in terms of gross agricultural production. An analysis of the effectiveness of financial support is proposed by comparing the growth rates of gross production and financial support. It is also proposed as an estimated indicator that makes it possible to judge the change in the return from support systems, the coefficient of elasticity of gross agricultural production depending on the change in financial support. Based on the results of the work, regions within the Siberian Federal District with the most effective support systems were identified, on the basis of which conclusions were formulated.
Mega dams and their impacts on downstream sand bar and island dynamics along the Madeira River, Brazil
Authors: Lalchand Karina Sheri
Published: February 2025

This paper investigates the impact of both Santo Antônio and Jirau mega dams on the downstream geomorphology of, more specifically, island and bar dynamics along the Madeira River in the Amazon. Water level data from gauge stations and remote sensing images from 1990 to 2019 were deployed to make sense of the changes in the number, area and volume of islands/bars downstream of the dams. The data indicated that both Santo Antônio and Jirau, which are run-of-river dams have not had significant impacts on the area and volume of islands/bars found in Madeira River’s five reaches. A reduction in the volume of islands/bars was marginally more substantial than a negligible reduction in their areal extent. Trapped sediments behind both dams could have accounted for the slight decrease in island/bar volume. Overall, this paper opens up a discussion on the sustainability of fluvial/geomorphological features and water regimes, alongside the installation of run-of-river dams as an allegedly more sustainable alternative to other kinds of hydraulic structures and non-renewable sources of energy. Student-teachers who are taking tertiary courses in physical Geography, as well as A Level Geography educators are likely to take interest in this in-depth and well contextualised case study of mega dams in Brazil.
The pedagogical affordances of game-based learning: “Getting To Zero” and pro-environmental action
Authors: Ong Zhiqing
Published: February 2025

In light of concerns over global warming, environmental education has been touted as a means of raising environmental consciousness and effecting transformative change. This paper evaluates the pedagogical affordances of gamification or game based learning in motivating pro-environmental action. In particular, this paper focuses on the role that a physical card game called “Getting to Zero” can play in educating students about the trade-offs that Singapore faces in order to achieving net-zero emissions. It also offers some recommendations on how educators can better incorporate this game in the classroom.
CONTENT MARKETING IN DESIGN: VISUAL STRATEGIES FOR ATTRACTING THE TARGET AUDIENCE
Authors:   State University of Trade and Economics, Kateruna Kompanets , Salimon Olga ,   State University of Trade and Economics, Chernysh Tatyana ,   State University of Trade and Economics
Published: February 2025

The article is devoted to researching the theoretical and practical aspects of content marketing in design with an emphasis on the use of visual strategies to engage the audience. The development of content marketing as an integral part of modern business and its impact on interaction with customers through visual content is considered. On the basis of the study of the scientific opinion of scientists, regarding the definition of content marketing, a proper interpretation of the term content marketing was formed in modern conditions of globalization. In particular, the article analyzes different approaches to content creation, describes methods of its integration into business processes and emphasizes the role of visual elements in increasing audience engagement. Particular attention is paid to how visual strategies help brands increase awareness and conversions through the use of graphics, videos and animations. The article also provides recommendations for creating effective content strategies in the field of design for various types of businesses. The article defines the main aspects of content marketing, namely: the value of content, audience engagement, distribution strategies, analysis of results, the goal of content marketing. Content marketing has been proven to be an important tool in today's business, as it helps create valuable relationships with customers and consumers. The article presents a set of tools of the essence of content marketing. Based on this, it is determined that content marketing in design is a strategy for creating and distributing useful, relevant and consistent content to attract and retain a clearly defined audience in order to stimulate profitable consumer actions. In general, content marketing is an effective tool for designers that allows attract target audience, establish expertise and generate new customers. The article emphasizes the main methods of visual content in design. Images and visuals should be optimized for all types of devices, from smartphones to desktops. It has been established that the strategy of visual storytelling helps to create an emotional connection with the audience through a sequence of images that tell the story of a brand, product or customer.
CONTROL AUTOMATION: IMPACT ON CONTROL SYSTEM SOURCES AND TOOLS
Authors:   West Ukrainian National University, Lukanovska Iryna
Published: February 2025

The article examines the issue of automation of control systems in the conditions of modern digital transformation. The research aims to help understand the new opportunities and challenges associated with the automation of control, as well as to suggest ways to minimize risks and increase the reliability of systems, which are key elements for ensuring the financial and operational stability of economic entities. The importance of automation of routine processes, control, due to the need for prompt and accurate management of large volumes of data is highlighted. The importance of automation in the fight against the cyber threat, which is growing against the background of an increase in the number of attacks on information systems, is emphasized separately. The importance of taking into account the specifics of each economic entity and the industry in which it works is substantiated, as different types of threats arise depending on this. The challenges associated with the implementation of automated systems are outlined, especially regarding protecting data from unauthorized access and cyber threats. It was determined that automated control systems allow to increase the speed and accuracy of information verification, minimize the risks of human errors and abuses, and ensure the integration of data from different sources. The study emphasizes the key aspects of the implementation of such systems in the context of ensuring transparency and reliability of operations of business entities, as well as risk management. Identification of the role of automation in financial stability and compliance with international auditing standards is one of the main features of the article.
FORMATION OF THE POTENTIAL OF A BUSINESS MODEL IN THE CONTEXT OF DIGITALIZATION
Authors:   Lesya Ukrainka Volyn National University, Shostak Liudmyla , Pavlova Svitlana ,   Wyższa Szkoła Społeczno-Gospodarcza w Przeworsku, Poland
Published: February 2025

The relevance of the topic is underscored by the rapid evolution of technology and its impact on business operations. In today's digital economy, organizations face unprecedented challenges and opportunities that necessitate a re-evaluation of traditional business models. The integration of digital technologies not only enhances operational efficiency but also transforms customer interactions, supply chain management, and value creation processes. As businesses strive to remain competitive, the ability to innovate and adapt their business models becomes crucial. The digital economy demands agility, customer-centric approaches, and the leveraging of data analytics to inform decision-making. Moreover, the emergence of new business paradigms, such as platform economies and gig economies, further emphasizes the need for companies to rethink their strategies and develop robust business models that can thrive in a volatile market environment. Thus, exploring the formation of the potential of a business model within the context of the digital economy is essential for understanding how businesses can successfully navigate this transformation, ensure sustainable growth, and enhance their competitive advantage. In the current era of digitalization, which encompasses all aspects of economic activity, enterprises are faced with the necessity of transforming their business models. Digital technologies significantly alter the way business is conducted, opening new opportunities for enhancing efficiency, optimizing business processes, and accessing new markets. The transformation of the business model becomes a key factor in ensuring the competitiveness of enterprises, as traditional approaches often fail to meet the demands of the rapidly changing digital environment. The significance of digital technologies in business extends beyond the automation of individual operations to the implementation of innovative solutions such as artificial intelligence, big data, and the Internet of Things. This requires enterprises to be flexible and ready for change, which, in turn, encourages the reevaluation of existing business models and the formation of new strategies. Therefore, exploring the aspects of forming the potential of a business model based on digital innovations is becoming increasingly relevant and necessary in contemporary conditions.
RESEACH OF MEDICAL AND SOCIAL SECURITY SYSTEM UKRAINE THROUGH MAR-SPLINE MODELING
Authors:   Sumy State University, Kashcha Mariia , Letunovska Nataliia ,   Sumy State University, Chuhaieva Olena ,   Kyiv National Economic University named after Vadym Hetman, Kliuieva Nataliia ,   Communal Institution Sumy Specialized School of I-III Grades No. 9
Published: February 2025

The medical and social sphere in Ukraine is in the stage of transformation, under the influence of destabilizing factors: pandemic, military actions, etc. The factors that can be used to influence the medical system positively are well-known, but the search for new, non-trivial mechanisms, both stabilizing and preventive, remain relevant. The purpose of the research is to develop preventive and stabilizing economic, financial-budgetary, and institutional-political mechanisms for the transition of the system of medical and social security of the population of Ukraine to the optimal one. Ukraine was chosen as the object of the study, the statistical base of the study was chosen for the years 2013-2021, to minimize the impact on the results of the Covid-19 pandemic. The research is presented in the following logical sequence: 1) a statistical research base was formed from 12 possible economic, financial-budgetary, and institutional-political factors; 2) the selection of relevant indicators was carried out by combining the Ferrara-Glober multicollinearity check algorithm and the construction of a Pareto map; 3) modeling was carried out using linear regression; 4) improved modeling to obtain better results using the MAR-spline technology. The research results confirmed the hypothesis that economic, financial-budgetary, and institutional-political factors influence the medical and social spheres. In particular, political - the level of corruption in the country, economic - unemployment, and financial - public debt have the greatest influence. Also, all the studied indicators demonstrated an inverse relationship with the key indicator of the medical and social sphere, i.e., the reduction of inflation, unemployment in the country, public debt, and the corruption index would contribute to the normalization of natural growth, in addition to the property rights index, which has a direct connection. Based on the results of the study, a set of measures has been developed that will increase the efficiency of the country's economic, financial, and political-institutional development and will affect the establishment of a resilient system of providing medical and social services to various categories of the population.