bluuebunny/crossref_metadata_2025 huggingface dataset:
DESAIN KEMASAN KUE PIA DAN DIGITAL MARKETING DI DESA DULAMAYO KEC. BONGOMEME
Authors: Ismail Nurwita , Oli’i Abdul Mutalib H , HT Aisyah Ridwan , M Dhea Anggraini , Asoga Dita , Isima Habib , Andreansyah Nur Fazril , Lensun Nurulizzah , Mangewa Novia
Published: August 2024

Berdasarkan data pelaku UMKM yang didapatkan dari desa Dulamayo kecamatan Bongomeme kabupaten Gorontalo terdapat sekitar 90 orang pelaku usaha mikro, kecil, dan menengah. Salah satu usaha yang menjadi program inti dari kegiatan Kuliah Kerja Pengabdian (KKP) ini yaitu usaha kue pia barokah. Setelah dilakukan survei terdapat beberapa masalah dan kurangnya pemberdayaan pada UMKM menyebabkan UMKM tersebut belum berkembang dengan baik. Dalam hal ini mahasiswa melaksanakan kegiatan dengan membuat desain brand, desain kemasan, dan digital marketing dengan tujuan untuk membantu menciptakan identitas untuk bisnis dan produk, agar produk tetap dalam kondisi yang baik dan juga membantu produk terlihat berbeda dari produk sejenis di pasaran sehingga memunkinkan konsusmen dengan mudah mengidentifikasi produk kue pia barokah tersebut dan membedakannya dari produk_produk kue pia lainya serta untuk meningkatkan jumlah pengunjung ke situs web produk kue pia barokah tersebut. Metode pelaksanaan program kerja ini dilaksanakan dengan 6 tahapan yakni tahap observasi, tahap penetapan program kegiatan, tahap penetapan anggaran, tahap penetapan waktu pelaksanaan kegiatan, tahap pelaksanaan kegiatan, dan yang terakhir yaitu tahap penyusunan laporan akhir kegiatan. Hasil pelaksanaan program kerja ini menunjukkan masyarakat dan pemerintah desa merespon baik dan bersedia untuk mendukung kegiatan yang telah dilakukan oleh Mahasiswa Kuliah Kerja Pengabdian (KKP).
PEMBERDAYAAN POTENSI MASYARAKAT DESA DALAM PENINGKATAN EKONOMI MELALUI OLAHAN DARI BIJI TERATAI DI DESA TERATAI, GORONTALO
Authors: Kasim Ramdhan , Junus Dikson , Laiya Widyawati M. , Dunggio Ivana Putri , Uto Nursiha , Halida Nurain , Potabuga Nadia Sri. A , Deluma Meylan , Kogoya Novi , Mohi Randi Rizki D. , Yusuf Moh. Akbar Ghufron H. , Arsad Andika Putra A.
Published: August 2024

ABSTRAKPotensi sumber daya alam di Desa Teratai, memiliki satu ikon tanaman yang hidup di perairan rawah yaitu Teratai. Tanaman Biji Teratai sering dimanfaatkan oleh masyarakat desa untuk dikonsumsi layaknya makanan ringan (snack). Berdasarkan potensi sumber daya alam yang ada di Desa Teratai, kegiatan pengabdian ini bertujuan untuk memberdayakan tanaman biji teratai dengan cara mengelolah tanaman biji teratai menjadi produk makanan ringan yang lebih modern yaitu Biter Chocolate sebagai salah satu peningkatan keterampilan dan peningkatan ekonomi masyarakat desa di sekitar perairan rawah. Kegiatan pengabdian ini dilaksanakan di Desa Teratai, Kecamatan Marisa, Kabupaten Pohuwato, Gorontalo. Sasaran utama Pemberdayaan ini adalah masyarakat desa dan pengusaha mitra. Salah satu upaya diversifikasi produk pengolahan Biter Chocolate yang berbahan dasar biji teratai maka dilakukan kegiatan pemberdayaan produk olahan biji teratai, kegiatan demonstrasi pengolahan dan pemberdayaan Biter Chocolate. Demonstrasi pembuatan Biter Chocolate diberikan dengan secara partisipasif kepada seluruh peserta kegiatan. Selama kegiatan Pemberdayaan kepada peserta diberikan penyuluhan tentang keunggulan dan manfaat dari biji teratai. Hasil dari kegiatan ini adalah munculnya produk makanan ringan (snack) Biter Chocolate yang berbahan biji teratai sebagai usaha peningkatan ekonomi baru berbasis biji teratai, proses pendampingan usaha ini di mulai produksi,pengemasan, dan pemasaran tetap dilakukan. Kata kunci: Pemberdayaan, Potensi, Peningkatan Ekonomi
INTEGRASI PESANTREN DAN SEKOLAH (KAJIAN ATAS PEMIKIRAN ABDURRAHMAN WAHID)
Authors: Herman Wicaksono
Published: August 2024

Abstract: Pesantren and schools should be integrated to the point wherethey both need to work together to improve the quality of education inIndonesia. Aside from the benefits and drawbacks of the pesantreneducation model, Abdurrahman Wahid, the "child" of pesantren, hasdemonstrated that pesantren can generate a nation's competent andcompetitive generation. As a result, the researcher was able to unearthAbdurrahman Wahid's views through library research involving books,kitab, periodicals, journals, and other connected materials.Abdurrahman Wahid has unique ideas regarding pesantren and schoolintegration. Abdurrahman Wahid believes that this integration is criticalin eliminating the knowledge divide and meeting the demands of today'scareer prospects. If the pesantren are still cut off from the new systemthat has joined the pesantren system, this will be impossible to do.Keywords: Integration, Pesantren, School, AbdurrahmanWahid
BLUE OCEAN STRATEGY
Authors: Loza Dmytro
Published: August 2024

The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne, emphasizes creating new, uncontested market spaces rather than competing in existing markets. This approach is crucial in today’s global economy, where businesses strive for innovation and sustainable growth. By focusing on value innovation and differentiation, the Blue Ocean Strategy provides a means for companies to avoid the intense competition of saturated markets. It encourages businesses to identify unaddressed needs and solve existing problems in novel ways, fostering an environment of creativity and innovation.This article aims to provide a comprehensive understanding of the relevance and importance of the Blue Ocean Strategy in contemporary business practice. It seeks to elucidate the theoretical foundations, strategic frameworks, and practical applications of this innovative strategy. By doing so, the article highlights the benefits and challenges associated with implementing the Blue Ocean Strategy, offering valuable insights for businesses looking to carve out new niches and achieve significant growth.The article conducts an in-depth analysis of the Blue Ocean Strategy, exploring its core principles and strategic tools such as the Strategy Canvas and the ERRC Grid. It examines case studies of successful implementation across various industries, including technology companies like Slack, Tesla, and Netflix. These examples demonstrate how the Blue Ocean Strategy enables companies to create new market spaces, deliver unique value propositions, and achieve long-term competitive advantage by addressing unmet needs and innovating beyond traditional competition. Additionally, the article discusses the practical steps businesses can take to apply these principles and frameworks in their own contexts, ensuring a systematic approach to market innovation and strategic differentiation. This comprehensive analysis provides a robust understanding of how businesses can leverage the Blue Ocean Strategy to navigate the complexities of the modern competitive landscape and drive sustainable success.
FORMATION OF THE ENTERPRISES’CORPORATE CULTUREAND THEIR INFLUENCE ON THE PROCESS OF INTELLECTUALIZATION
Authors: Shepelenko Svitlana
Published: August 2024

The article analyzes the essence of the concept of "corporate culture", which allowed forming the author's vision of this definition, which, unlike the existing ones, considersthe goal of creating a favorable climate for active development of employees' intellectual potential and increasing the level of competitiveness. This should be understood as a set of values that are formed at the enterpriseunder the influence of internal and external factors in order to create a favorable climate for the active development of the intellectual potential of employees and increase the level of competitiveness. The components of the enterprises’ corporate culture formation mechanism and their influence on the process of intellectualization are researched due to a two-level approach to the formation of an effective corporate culture at enterprise, which affects the active development of the intellectual potentialprocess with the subsequent introduction of innovative and creative technologies and ineffective corporate culture, which leads to a lack of conditions for the development of the intellectual potential process, as a result of which outdated technologies are used in the activities of enterprise.The main components are considered of corporate culture, such as values, norms, traditions, communications and leadership, which contribute to the creation of a favorable environment for the development of employees' intellectual potential.These components form the basis on which a culture of innovation and knowledge is built, which is critical for the successful operation and development of modern enterprises.A systematic approach is used to analyze the impact of corporate culture on the effectiveness of knowledge management and innovation.It is emphasized that in order to stimulate the process of intellectualization at enterprises, it is important to improve the mechanisms of corporate culture formation. Recommendations on the application of a scientific and practical approach to obtaining the potential effect of the development of the intellectualization process at enterprises on the basis of an improved corporate culture are proposed.
BENZAMINE DERIVATIVES: SYNTHESIS, CHARACTERIZATION AND BIOLOGICAL ACTIVITY STUDY
Authors:   Department of Chemistry, College of Science, University of Misan, Maysan, Iraq., Qasim Zahraa S. , Abbas Kareem S. ,   Department of Chemistry, College of Science, University of Misan, Maysan, Iraq.
Published: August 2024

: Our study is included the synthesis of a number of benzamide drivatives through two chemical processes. The first is the benzoylation of some aromatic amines containing a pyrimidine or a pyrazoline ring in their structures (A-G) using benzoyl chloride or p-chloronbenzoyl chloride in the presence of 1,4- dioxan as solvent productive (N1-N6, N13-N16) derivatives. The second is the tosylation of (N2-N6, N15) by p-toluene sulfonyl chloride in the presence of pyridine as catalyst and base at room temperature to produce (B1-B6 ) derivatives . The products have been characterized by IR, 1H-NMR ,13 C-NMR and mass spectroscpies and the physical properties of the products are recorded . The spectral data confirmed the validity of the benzamide derivatives. Also the work is included the study of antimicrobial activity of the synthesized compounds represented by determining the inhibition diameter zone (IZ), minimum inhibitory concentration (MIC) and minimum bactericidal concentration (MBC) given by these compounds against the test organisms Staphylococcus aureas (Gr+ positive) and Escherichia coli (Grnegative). Furthermore, the results of MIC and MBC were compared with those of some common antibiotics such as tetracycline, ampicillin and streptomycin. This comparison showed that it is possible to use the synthesized derivatives as antimicrobials
SIMULTANEOUS ANODIC AND CATHODIC ELECTRODEPOSITION OF Cu2O FOR SOLAR ENERGY CONVERSION
Authors:   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City, Genaro-Saldivar Kevin F. , Negrete-Reyes Geovanni R. ,   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City, Ramirez-Meneses Esther ,   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City, Juarez-Balderas Carlos ,   Department of Engineering Studies for Innovation, Iberoamerican University, Mexico City, Mexico, Avendano-Sanjuan Flor ,   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City, Garcia-Najera Diana A. ,   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City, Ibanez Jorge G. ,   Department of Chemical, Industrial, and Food Engineering, Iberoamerican University, Mexico City
Published: August 2024

Copper oxide, Cu2O is a highly versatile product that can obtained by different techniques including high/low temperature thermal oxidation, sputtering, chemical oxidation, anodic oxidation, electrodeposition, among others. Until now, the most efficient synthetic processes to obtain Cu2O require relatively expensive equipment; therefore, we have developed a novel method based on simultaneous convergent oxidation-reduction reactions in an electrolytic cell at ambient pressure and relatively low temperature. In this work, a Cu(0) plate is oxidized to Cu(I) in the anodic compartment, while a Cu(II)- lactate complex is formed in the cathodic compartment of the cell and then Cu(II) is reduced to Cu(I), all in aqueous media.
ASSESSMENT OF INHIBITORS' PERFORMANCE ON CORROSION DEGRADATION OF CARBON STEEL IN FLOW ENVIRONMENTS USING ROTATING CYLINDER ELECTRODE (RCE)
Authors:   Petroleum Research Center, Kuwait Institute for Scientific Research, Kuwait, Awadh Khaleel , Alshemali Mohammad S. ,   Petroleum Research Center, Kuwait Institute for Scientific Research, Kuwait
Published: August 2024

This study investigates sweet corrosion mitigation methods focusing on the efficacy of inhibitors. Specifically, it examines the performance of two types of inhibitors: water-soluble and oil-soluble. Utilising a Rotating Cylinder Electrode (RCE) setup, turbulence is induced in saline solutions to assess the impact of inhibitors on the corrosion of carbon steel. Scanning Electron Microscopy (SEM) is employed to analyse corrosion degradation patterns and material damage mechanisms. Given the prevalent use of inhibitor injection in the oil sector, it is crucial to evaluate and compare the effectiveness of various inhibitors to recommend optimal options and further studies. The findings contribute to advancing corrosion mitigation strategies, providing insights into the performance of inhibitors in flow environments and aiding in the development of more effective corrosion control measures for carbon steel structures. The inhibitors under study are sourced from local oil company vendors. With a projected duration of six months and a total budget of KD 9850, this investigation aims to provide valuable insights into corrosion mitigation strategies
SYNTHESIS, CHARACTERIZATION, STUDY OF MOLECULAR DOCKING AND BIOLOGICAL ACTIVITY OF MIXED LIGANDS PLATINUM (II) COMPLEXES WITH 2- ((5-CHLOROQUINOLIN-8-YL)OXY) ACETOHYDRAZIDE AND TERTIARY DI PHOSPHINES
Authors:   Department of Chemistry/ College of Education for Pure Sciences/ Tikrit University, Shihab Afraa Sabir
Published: August 2024

This study involves the preparation of various organic compounds. Ethylnyl 2-((5-chloroquinolin8-yl)oxy)acetate compound (A1) was synthesized by adding Potassium carbonate to quinoline and ethyl chloroacetate. The 2-((5-Chloroquinolin-8-yl)oxy) acetohydrazide (A2) was prepared by reacting compound (A1) with hydrazide. Complex of (A3) were obtained by reacting equimolar amounts of compound (A2) with the Platinum salt solution of using ethanol as the solvent. Phosphinate complexes were prepared by reacting equal moles of the complex (A3) with the various phosphines used and using ethanol as a solvent. The synthesized compounds and complexes were characterized using various spectroscopic techniques, including Fourier-Transform Infrared (FT-IR) spectroscopy, Uv-Vis spectrum and Nuclear Magnetic Resonance (31P, 1H, and 13C-NMR) spectroscopy. Additionally, their melting points, purity, molar conductivity, and magnetic susceptibility were determined. The impact of some prepared compounds and complexes on the growth of two antibiotic-resistant bacterial strains, namely the Gram- positive Staphylococcus and the Gram- negative Escherichia coli, was studied. Ciprofloxacin was used as control antibiotics. Some of the synthesized compounds exhibited significant inhibitory activity against the tested bacterial strains.
Pemberdayaan Ibu PKK di Desa Sidomulyo melalui Seminar Berwirausaha
Authors: Hidayatulloh Faisol , Aisa Aufia , Sa'adah Hurin Innihayatus , Rahmatika Arivatu Ni'mati , Hidayati Fifin Nur , Fuad Faiz Zakiyul , Hafizh Yusuf Fahmil
Published: August 2024

Pada masa sekarang ini, sebagian besar masyarakat di Indonesia gencar mendapatkan ajakan untuk melakukan wirausaha. Desa Sidomulyo terletak di Kecamatan Megaluh Kabupaten Jombang memiliki potensi sumber daya manusia yang tidak begitu tertinggal dengan desa yang ada di sekitarnya. Berkaitan dengan hal tersebut, potensi berwirausaha yang ada di Desa Sidomulyo kurang mendapatkan sentuhan motivasi atau dorongan dalam menumbuhkan pentingnya jiwa berwirausaha. Sebagian besar dari warga dikatakan sudah cukup umur untuk dapat memulai berwirausaha yang nantinya dapat mendongkrak potensi desa yang ada di Desa Sidomulyo. Tujuan dari pengabdian ini untuk memberikan pembinaan dan pembekalan tentang kesadaran berwirausaha dan melakukan sosialisasi kepada ibu â€“ ibu PKK Desa Sidomulyo mengenai motivasi kewirausahaan. Metode pendekatan pada skema pengabdian ini meliputi model pelatihan (ceramah), diskusi, dan pendampingan dalam melakukan wirausaha. Metode yang digunakan adalah sosialisasi dan pendampingan. Melalui kegiatan pelatihan ini diharapkan dapat menyelesaikan permasalahan yang dihadapi oleh pihak mitra. Evaluasi dilakukan sebelum dan sesudah sosialisasi. Pemahaman peserta terhadap materi yang dibahas dan indikator pencapaian dari sosialisasi tersebut adalah peserta memahami tentang bagaimana berwirausaha yang baik dan tolak ukur yang digunakan untuk menyatakan keberhasilan dari kegiatan pengabdian yang dilakukan peserta dibagikan angket dan juga pengabdian kepada masyarakat adalah usaha menyebarkan ilmu pengetahuan yang kami dapatkan kepada masyarakat. Hasil dari angket respon peserta sosialisasi ini diperoleh dari 20 peserta. Hasil presentase rata- rata angket respon peserta sosialisasi sebesar 87,4% dengan kategori sangat baik. Hal ini menunjukkan bahwa sosialisasi pentingnya berwirausaha bagi ibu rumah tangga yang diselenggarakan mampu memberikan pemahaman bagi ibu rumah tangga di desa Sidomulyo.
Pelatihan Ecoprint Menggunakan Teknik Pounding Pada Ibu-Ibu PKK di Desa Petungsewu
Authors: Indriawati Lusiana , Kuswoyo Amelia Syahrani , Khasanah Miftakhul Fauziyah , Amaliyyah Shovi , Falah Ramadani Nurul , Ningrum Dian Eka Aprilia Fitria
Published: August 2024

Kuliah Kerja Mahasiswa Rehguler kelompok 08 Universitas Maulana Malik Ibrahim Malang yang bertempat di Desa Petungsewu Kecamatan Dau mengadakan pelatihan ecoprint dengan tujuan untuk mendorong ekonomi kreatif melalui pemanfaatan potensi alam. Dengan menggunakan metode ceramah melalui bentuk sosialisasi, pendampingan serta pelatihan. Pelatihan ecoprint yang telah kami laksankan ialah dengan menggunakan Teknik pounding. Pelatihan ecoprint ini dengan memanfaatkan sumber daya alam yang telah ada, seperti dengan menggunakan daun-daun serta bunga-bunga yang ada di sekitar masyarakat desa. Hasil dari pelatihan ecoprint menggunakan Teknik pounding ini ialah tas totebag ecoprint, serta diharapakan dapat memeberikan referensi kepada masyarakat dalam peluang mata pencarian yang ekonomis dan kreatif melalui pemanfaatan sumber daya alam yang ada dengan semaksimal mungkin. Selain memberikan tambahan wawasan, pengetahuan serta keterampilan masyarakat Desa Petungsewu juga bertujuan untuk memajukan kesejahteraan desa.
Pembuatan NIB dan Sertifikasi Halal untuk Meningkatkan Efektifitas Pemasaran Produk UMKM Desa Miagan
Authors: Widyaningsih Bekti , Rahmatika Arivatu Ni'mati , Fadhli Khotim , Agustina Tiara Putri , Najuwah Silviana
Published: August 2024

Pengabdian Masyarakat ini nertujuan untuk memberikan pemahaman atau tambahan wawasan kepada para pelaku UMKM di Desa Miagan tentang pentingnya sertifikasi halal, melatih, dan membantu bisnis UMKM dalam memperluas pemasaran produknya guna untuk meningkatkan penjualan dan pendapatan dari bisnis UMKM. Pendampingan terhapat masyarakat yang telah memiliki UMKM agar dapat mendaftarkan sertifikat halal sehingga bisa memperkuat produknya di persaingan pemasaran dan ekonomi secara luas. Prioritas persoalan mitra adalah kurangnya pemahaman masyarakat terhadap pentingnya Nomor Induk Berusaha (NIB) dan peminatan dalam membuat label halal pada produk, hingga mengakibatkan sulitnya perluasan pemasaran produk, dan hal ini berpengaruh pada pendapatan mereka. Metode pelaksanaan dalam penelitian ini adalah Community Based Research yaitu penjelasan Narasumber kepada mitra. Metode yang dipakai pada kegiatan ini adalah pertemuan atau tatap muka antara narasumber dengan mitra UMKM yang bertempat di Desa Miagan, dimana narasumber berperan penting dalam menjelaskan materi-materi mengenai cara pembuatan NIB dan pentingnya sertifikasi halal sebuah produk guna memperluas pemasaran pada produk UMKM. Sehingga kegiatan ini ini dapat memberikan kesadaran betapa pentingnya memiliki sertifikat halal pada produk. Produk yang dihasilkan dari pengabdian masyarakat ini ialah Nomor Induk Berusaha (NIB) dan sertifikasi halal pada produk UMKM warga di Desa Miagan. Label halal merupakan suatu bagian dari sebuah produk yang membawa informasi verbal tentang produk atau penjualnya, di mana labelhalal ini dapat membantu pelaku UMKM dalam memperluas pemasaran produknya serta menambah pendapatan bagi para pelaku UMKM.
Kata Kunci: NIB, Sertifikat Halal, UMKM
Sosialisasi Pengembangan Personal Branding UMKM Desa Murukan Melalui Pelatihan Digital Marketing
Authors: Hidayat Rohmat , Anandita Septian Ragil , Qomariyah Siti Nur , Putri Elensya Eka Shintya , Firdausi Lailatul , Fitri Laili Ifdhatul , Anifah Siti
Published: August 2024

Personal branding is the process of building a unique personal image and identity for an individual, in this case, the owners of Micro, Small, and Medium Enterprises (MSME) in rural areas. For rural MSME, personal branding can be a powerful tool to enhance their visibility and business image. This community engagement aims to enhance the understanding and skills of rural MSMEs in personal branding, teach digital marketing techniques to MSME so they can effectively promote their products and services on the internet, and promote MSME growth through personal branding strategies and product rebranding training. This activity was conducted on September 4, 2023, involving the subjects of community engagement, the operators of MSME in Murukan Village, Mojoagung, Jombang, which took place in the Murukan Village hall. The method used in this program is Participatory Action Research (PAR) with the following stages: Problem Identification, Joint Planning, Action Implementation, and Reflection and Evaluation. The conclusions of this activity are as follows: (1) The subjects of engagement have begun to understand the importance of Personal Branding: Personal branding plays a crucial role in attracting customers in the competitive digital world. It helps rural MSME differentiate themselves from competitors and build strong customer relationships. (2) Socializing personal branding through digital marketing is done consistently and sustainably in building a brand, requiring time and consistency in messaging and actions as the keys to success. (3) Digital marketing empowers rural MSME to reach a broader audience without incurring significant costs.
Seminar Pemasaran Produk Di Media Sosial Guna Meningkatkan Omset Penjualan Untuk Umkm Desa Kedungrejo Megaluh Jombang
Authors: Zulfah Machnunah Ani , Mubarok Ahcmad Ulum Nadzir Syahril , Suhardi Machrus , Ratnasari Erika Dwi
Published: August 2024

Program pemberdayaan masyarakat ini mempunyai tujuan yang salah satunya adalah untuk meningkatkan kemandirian ekonomi masyarakat. Kemandirian ekonomi masyarakat sangat diperlukan guna meningkatkan keberdayaan rumah tangga dan ketahanan ekonomi masyarakat dalam mengisi pembangunan nasional. Metode yang digunakan dalam pelaksanaan pengapdian masyarakat ini berupa metode service learning. Adapun kegiatan ini dimulai dengan mengamati di wilayah-wilayah yang ada di Desa Kedungrejo yang terdiri dari beberapa dusun dimana yang di pimpin oleh kepala desa dan lembaga/instansi terkait pada minggu pertama. Program ini mempunyai tujuan jangka panjang dalam memotivasi pelaku UMKM dalam meningkatkan penjualan melalui peningkatan kemampuan digitalisasi marketing atau ketrampilan memasarkan produk secara online. Sehingga pelaku UMKM bisa meningkatkan jangkauan daerah pemasarannya dan tercapai kemandirian ekonomi keluarga
PATHS TO IMPROVING THE EFFICIENCY OF FUNDING PROFESSIONAL EDUCATION IN UKRAINE
Authors:   Zaporizhzhya Institute of Economics and Information Technologies, Abubekerova Albina
Published: August 2024

The article explores the efficiency of funding professional education institutions in Ukraine. Indicators such as economy, productivity, and effectiveness can be applied to measure the socio-economic efficiency of educational activities. Funding for training qualified workers in Ukraine is done through state or local budget funds. Additionally, professional education institutions can independently receive additional funding from funds received for training qualified workers beyond the state order under contracts concluded with legal and natural persons. The statistical data presented allowed for the following conclusions: budget expenditures on professional education increase annually while the number of students decreases. The main problems of professional education functioning are the poor material-technical base of professional education institutions, the low efficiency of managing these institutions, and the content and quality of professional education not meeting the requirements of the modern labour market. However, the critical advantage of professional education is its flexibility and quick response to labour market demands. Education can take place both on a full-time and part-time basis. Improving the quality of graduates from professional education institutions is possible through the establishment of a system of professional qualifications and the creation of a unified educational environment for professional education, the implementation of mechanisms to incentivize employers to participate in the educational process, creating conditions for the development of dual forms of education; popularizing professional education among the population, planning professional development and careers. Dual education was introduced in Germany in the last century in a ratio of "30% theory, 70% practice." The economy provides 73% of dual education funding in Germany. During the 2- to 3-year training period, employers get to know their students well and can better assess their suitability for the enterprise. The school education program in Ukraine needs reform to increase the share of career guidance work and opportunities for students in graduating classes to intern at companies. School education should develop practical skills to help students adapt to employer demands and determine their future profession.
FOREIGN EXPERIENCE AND DOMESTIC PRACTICE OF USING AND REGULATING FINANCIAL INSTRUMENTS BY NON-BANK FINANCIAL INSTITUTIONS IN UKRAINE
Authors:   Kyiv National Economic University named after Vadym Hetman, Derevko Yuriy
Published: August 2024

In the contemporary economic landscape, the non-banking financial services market has attained a significant prominence within the economies of developed countries. The primary objective is to examine the European experience, which will facilitate the selection of an appropriate model for the contemporary market of non-banking financial services and its instruments. The objective of this article is to examine the international experience of utilising and regulating financial instruments by non-bank financial institutions, with a view to assessing the feasibility of implementing this approach in Ukraine. A variety of scientific materials and individual methods were employed in the course of conducting the study. The abstract method was employed to analyze the professional literature on the subject, both domestic and foreign. To ascertain the potential for the advancement of financial instruments by non-bank financial institutions in Ukraine, the theoretical generalization and systematic methods were employed. The study's information base is comprised of official sources and data from recognized financial services market analysts. This article examines the experience of non-bank financial institutions in other countries. This study identifies the principal financial instruments and sources of financial resources for non-bank financial institutions in Ukraine. The regulatory and supervisory systems for financial institutions in Ukraine and abroad are examined, and the differences between them are identified. The primary challenges associated with regulating the activities of non-bank financial institutions in Ukraine have been identified. It has been concluded that the advancement of regulation and supervision in the Ukrainian financial market should be based on contemporary approaches and novel regulatory principles observed in European practice. This entails the unification of regulatory procedures, the implementation of risk-based supervision and the establishment of standardized risk management procedures, the reinforcement of control over the owners and managers of financial institutions, as well as the concentration and integration of regulatory functions within a single regulator. An additional crucial factor is the regulator's capacity and inclination to collaborate effectively with international financial institutions and their associations. The effective advancement of lending activities in the non-banking financial sector necessitates not only an enhancement in the level of borrower protection through the optimization of state regulation, but also an expansion in consumer financial awareness.
ASSESSMENT OF THE STATE OF DEVELOPMENT OF THE DAIRY SUBCOMPLEX IN THE LVIV REGION
Authors:   Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies of Lviv, Kolodiichuk Volodymyr , Shaleva Oleksandra ,   Lviv University of Trade and Economics, Silantiev Ihor ,   Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies of Lviv
Published: August 2024

The article defines the essence and structure of the dairy subcomplex as an important component of the agro-industrial complex of Ukraine, focusing on changes in its localization with the outbreak of full-scale military operations. The results of the functioning of its main sectors: cattle breeding and production of dairy raw materials, milk processing, export-import commodity operations with dairy products and the sphere of consumption are investigated. It is found that Lviv region, with its considerable potential, does not show good results in the domestic market of raw milk, but due to its territorial remoteness from the area of direct hostilities, it has to some extent strengthened its competitive position in this market. There are significant differences in the structure of raw milk production in the region compared to the national figures, and the same disproportions are typical for foreign trade operations with dairy products. At the same time, there are a significant number of milk processing enterprises operating in the region, both local, interregional and national. The analysis of the situation showed that over the past five years, there have been steady deterioration trends in almost all sectors of the dairy subcomplex in Lviv region. These include high costs of keeping livestock, reduced livestock numbers (especially in households), lower milk yields, difficulty ensuring high quality raw milk and sufficient quantities in private households, unfavourable pricing policy on the foreign dairy market, low solvency of the population, negative demographic changes, and a difficult security situation due to the ongoing military operations in the country, a serious shortage of energy resources, which makes it difficult or even impossible to ensure the proper quality of dairy products in the supply chain. To support domestic dairy producers in the region, programs are being implemented to support farming and small manufacturing businesses, numerous grants are being provided, and production cooperation is taking place with the involvement of foreign private and public investment, which is yielding positive results. Also, the dairy industry in Lviv region actively promotes its products in the retail market, which ensures high ratings throughout the country, and is engaged in both meeting the needs of defenders and their social support.
GROUNDING THE CRITERIA FOR THE FORMATION OF DEMAND AND SUPPLY OF THE LABOR MARKET OF THE REGION
Authors:   Dnipropvsk State University of Internal Affairs, Aloshyna Tetiana
Published: August 2024

The article examines the parameters and modern views on the formation of the regional labor market. Scientific views on the definition and substantiation of the parameters of the formation of regional labor markets were studied, and the criterion characteristics of the region were analyzed. The criteria for the formation of the labor market of the region are substantiated, among which the main parameters that are the basis for the development of the latter are determined. The author proposed an extended description of the specified criteria, including territorial, economic, demographic, and educational and qualification criteria. The territorial criterion determines the boundaries of the territory of the functioning of the labor market and is closely related to the economic criterion, which is formed within the boundaries of the territorial entity. The economic criterion is determined by the specificity of the region, available natural resources, production, market and personnel potential, which allows performing certain types of economic activities that ensure the optimal branch structure of the region's economy. The demographic criterion characterizes the accumulation, formation and distribution of the population within the region and the labor force within the regional labor market. The educational qualification criterion is closely related to the demographic factor and demonstrates the degree of compliance of the offer on the market with the needs of the leading industries of the region. The author analyzed the influence of each of the proposed criteria on the formation of the labor market of the region as a whole. Proposed stages of formation of demand and supply in the labor market of the region, which contain logical sequential steps of formation of demand in key and auxiliary sectors of the economy and the sequence of formation of supply to balance the processes in the labor market of the region. A model of the formation of the labor market of the region has been developed, which takes into account the criteria for the formation of the latter, includes the processes of interaction of all market participants, contains the stages of formation of key processes (demand and supply) and takes into account the influence of state regulation.
CORPORATE SOCIAL RESPONSIBILITY: MAIN STAGES OF DEVELOPMENT
Authors:   Black Sea National University named after Petro Mohyla, Lunkina Tetiana , Dranus Lubov ,   Black Sea National University named after Petro Mohyla, Dranus Valentin ,   Black Sea National University named after Petro Mohyla
Published: August 2024

It has been established that the process of globalization of the economy naturally leads to an increase in the number of enterprises that rely on the standards of social responsibility in their activities: human rights, environmental and economic components, social security, health care, etc. Social responsibility combines precisely those elements that ensure effective management while simultaneously complying with social obligations: implementation of social projects, protection and care of employees, ecological attitude to the environment, social partnership, production of ecological products, etc. It was found that social responsibility until the beginning of the 21st century. had about 70–80 different meanings and concepts and was identified with: socially responsible business, corporate social responsibility, charity, social responsibility of corporations, etc., which greatly complicated the understanding and interpretation of this concept. During the 20th century corporate social responsibility became part of management in the management system of enterprises, organizations, corporations and received further development in international regulatory documents. It is substantiated that the process of establishing corporate social responsibility in the world begins its countdown from the middle of the 20th century. In Ukraine, the historical aspect of formation is not long enough – about 12–15 years, but more and more enterprises, organizations and companies are involved in social activities. It is well-founded that an expert organization plays a key role in the formation and popularization of social responsibility in Ukraine. The main areas of activity of the "CSR Development" Center and its characteristics are given. It has been proven that today companies that are active in attracting financing and promoting their products on international markets expect the formation of a strategic vision in the field of ESG and the implementation of relevant projects. It has been established that corporate social responsibility, i.e. conducting such activities without harming future generations, is not a trend of one day, month or year. This is the duty and responsibility of every modern company that intends to function effectively and work for the long term.
PROSPECTS FOR ENSURING FOOD SECURITY IN UKRAINE IN CONDITIONS OF EXTRAORDINARY CHALLENGES
Authors:   Educational and Scientific Institute оf Management аnd Entrepreneurship, State University of Information and Communication Technologies, Zghurska Oksana , Lyubomyrskyi Anton ,   Kyiv National Economic University named after Vadym Hetman
Published: August 2024

The article is exsimined to the definition of conceptual issues in the direction of the war impact diagnosing on the state of national food security and the international trade development, as well as the identification of prospects for ensuring the national food security of Ukraine in the conditions of active military operations. A significant number of works by well-known scientists in the field of state regulation of ensuring the appropriate level of food security have been developed and researched, in particular: state food programs and tools for ensuring the agrarian sector functioning and development, laws, regulatory acts and other documents. It was determined that as a result of armed aggression in the agro-industrial complex, part of the production potential was lost both in the field of direct production of agricultural products and in the field of its processing, stable product promotion chains were partially or completely destroyed. In the article have been identified the key and significant consequences of armed aggression, which directly and indirectly affect the provision of food security in the country in today's conditions. It is declared that armed aggression has become a global challenge for food security not only for our country, but also for the whole world and may cause political instability in other countries in the future. The main indicators of the Global Food Security Index were evaluated at the national level, namely: economic availability, physical availability, sustainability and adaptability, food quality and safety factor. The key problematic aspects of the functioning of the agro-industrial complex, which arose as a result of armed aggression on the territory of Ukraine, were identified. It was diagnosed that in the field of international legal regulation of world food security issues, no measures have been developed at all, which would contribute to the prevention of threats in this field of interstate trade relations. The world practices of independent search for solving problems’ mechanisms that arose in connection with the aggression of the Russian Federation against Ukraine were studied in the direction of taking into account the main principles and methods of international law regarding the development of effective measures to stop the Russian Federation from its illegal behavior. Argued proposals are given regarding the urgency of solving the tasks of reforming the system of state reserves, intended to meet the needs of Ukraine in a special period, strategic needs and providing humanitarian aid in the direction of an effectively functioning system formation of state reserves in the conditions of ensuring the country's food security in the long run.
KEY ASPECTS OF MODELING BUSINESS PROCESSES IN THE HOTEL AND RESTAURANT INDUSTRY UNDER CONDITIONS OF UNCERTAINTY
Authors:   Ivan Franko National University of Lviv, Udud Ivanna , Aleksevych Juliia ,   Ivan Franko National University of Lviv, Levytska Sofiia ,   Ivan Franko National University of Lviv
Published: August 2024

The article examines modern approaches to modeling business processes in the hotel and restaurant industry in Ukraine. It emphasizes that over the past three decades, strategy has been the primary building block of competitiveness, but in the future, the search for sustainable advantage may shift to the processes of business model formation. The article describes various authors' approaches to this concept and the sequential stages of building a business model under unstable economic conditions. It characterizes the differences between business processes in the hotel and restaurant sectors and proposes an author's approach to the key elements of business modeling. Based on analyzed data, the article concludes that the leading hotel chain, Marriott International Inc., views sustainability as a key aspect of all business processes. Consequently, it highlights major development directions such as investing in the latest technologies, particularly in improving user digital platforms, developing the mid-price segment, and digital transformation, which could be relevant for other hotel and restaurant chains, including those in Ukraine. Different business models in the hotel and restaurant industry are shaped by commercial decisions made by hotel investors and hotel management companies regarding: оwnership of hotel premises and buildings; brand independence or affiliation with a larger hotel network operating under a unified brand; establishing and ensuring compliance with brand standards; risk distribution and profit-taking from hotel business operations; managing the team that makes daily operational decisions in the hotel (including staff recruitment and training). Thus, the further successful development and operation of enterprises in the hotel and restaurant industry will depend on their ability to adapt to changing market conditions, implement innovative solutions, and maintain sustainable development. The key aspects of business process modeling proposed in the article will introduce an element of certainty into the enterprise management process and integrate the latest management approaches into specific business processes, considering their specificity. Depending on the set goals, the methodology for modeling business processes can be narrowed or expanded.
UKRAINIAN NATIONAL AND REGIONAL CUISINE: CONTENT, FEATURES OF ESTABLISHMENT, DEVELOPMENT AND USE IN THE HOSPITALITY INDUSTRY
Authors:   Vinnytsia Trade and Economic Institute of State University of Trade and Economics, Chorna Nataliia
Published: August 2024

The article examines the approaches of specialists to the interpretation of the meaning of the concepts «national cuisine» and «regional cuisine», identifies the factors that determine the formation and development of national and regional cuisines. The peculiarities of the genesis of Ukrainian cuisine and the cuisines of the regions of Ukraine are highlighted, the factors that formed their "face" and determine it at the present time are presented. With reference to authoritative researchers, it is stated that Ukrainian cuisine as a phenomenon took shape in the 19th century. and already in the XX century. suffered a significant blow and losses, in connection with the corresponding policy of the Soviet regime, aimed at the unification of dishes that were consumed by the «Soviet man». After Ukraine gained independence, there was no surge of interest in national/regional cuisines in Ukraine. The situation radically changed only after the Revolution of Dignity, and later – the beginning of a full-scale war of Russia against Ukraine. Accordingly, there is currently a rapid increase in interest in Ukrainian cuisine, regional dishes and local products. There are signs of the activation of patriotic sentiments among Ukrainians, the growth of interest in Ukraine and all of Ukraine abroad, as well as the powerful work of chefs, restaurateurs and gastro-enthusiasts who revive forgotten authentic dishes and surprise not only foreigners with them, but also Ukrainians themselves. Attention is paid to the analysis of the key characteristic features of Ukrainian cuisine, the peculiarities of their appearance and preservation are explained. It was established that the main dish of Ukrainian cuisine – borscht – was included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2022. It has been proven that cuisine is a marker of national / regional identity and cultural identity of the state / region, and therefore is used (can be used) to form the attractiveness of tourist destinations and their promotion to the international / national market. There is a lot of work for Ukrainian specialists in this direction, and after the Victory, the number of various-format Ukrainian cuisine establishments will certainly increase significantly, regional Ukrainian cuisine will gain more popularity, and new geographically protected names of local products will appear.
TOURIST ROUTES AS A MEANS OF PROMOTING CULTURAL HERITAGE
Authors:   Khmelnytskyi Humanitarian-Pedagogical Academy, Dolynska Olesia , Shorobura Inna ,   Khmelnytskyi Humanitarian-Pedagogical Academy, Hilberh Tetiana ,   Khmelnytskyi Humanitarian-Pedagogical Academy
Published: August 2024

The article presents the results of research on the prospects for developing tourist routes. In the modern world, where globalization and rapid technological advancement significantly alter our way of life, the preservation and promotion of cultural heritage gain particular importance. A crucial task today is the preservation and promotion of national cultural heritage. One of the effective ways to achieve this goal is the development of tourist routes, which not only preserve historical and cultural sites but also make them accessible to a wide audience. Cultural heritage can serve as an important factor in the development of tourism and the economy. Tourist routes not only contribute to the preservation and promotion of historical and cultural landmarks but also foster regional economic growth by attracting tourists. Research on these routes helps create conditions for the sustainable development of tourism. This is especially important in the context of globalization and the growing interest in cultural tourism, which allows countries and regions to maintain their identity and cultural uniqueness. Research on tourist routes helps identify new opportunities for infrastructure development, the creation of new jobs, and the improvement of the quality of life for local residents. Cultural tourism is a form of tourism that focuses on the cultural aspects of a destination, including its history, heritage, arts, customs, and traditions. It involves visiting places of historical or cultural significance, such as museums, galleries, historical sites, and cultural festivals, with the intent to learn about and experience the local culture and lifestyle. Tourist routes are a powerful means of promoting cultural heritage. By providing structured and engaging ways for visitors to experience cultural sites, these routes help preserve and celebrate the unique cultural identities of different regions. They offer educational benefits, support local economies, and foster a deeper appreciation for cultural diversity and heritage. The article characterizes the main forms of tourist routes, highlighting their role in the preservation of cultural heritage.