bluuebunny/crossref_metadata_2025 huggingface dataset:
Safety and Effectiveness of Laser in Situ Keratomileusis Using the Teneo 317 Model 2 for Correcting Myopia and Myopic Astigmatism: Results of the U.S. FDA Clinical Trial
Authors: Waring George O. , Stonecipher Karl , Lobanoff Mark , Chu Y. Ralph , Endl Michael , Feinerman Gregg , Hosten Lester O. , Kumar Nisha
Published: August 2024

Purpose:

To evaluate the safety and effectiveness of a new aspheric ablation profile for correcting myopia and myopic astigmatism.

Methods:

This prospective, multicenter study included patients who underwent laser in situ keratomileusis (LASIK) using a new aspheric ablation profile of the Technolas Teneo 317 (Model 2) excimer laser (version 1.28 US SW) by Technolas Perfect Vision, Bausch+Lomb, Inc. No nomogram adjustments were made, and the patient's manifest refraction was entered into the laser (for treatment). Postoperative assessments included visual and refractive outcomes. Patients were asked to complete the Patient-Reported Outcomes With LASIK (PROWL) questionnaire preoperatively and postoperatively.

Results:

A total of 333 eyes from 168 patients with a mean age of 33 ± 7 years were included. At postoperative 9 months, uncorrected and corrected distance visual acuities of 20/25 or better were seen in 97.8% and 100% of eyes, respectively. None of the eyes lost two or more lines of corrected distance visual acuity. The mean manifest spherical refraction improved from −5.67 ± 2.52 diopters (D) preoperatively to −0.04 ± 0.32 D postoperatively, with 92.7% of eyes achieving residual refractive error within ±0.50 D. Residual refractive cylinder within ±0.50 and ±1.00 D was seen in 93% and 99.4% eyes, respectively. The refractive outcomes were stable throughout the follow-up of 9 months. The proportion of patients satisfied with their vision rose from 27.7% preoperatively to 98.1% postoperatively.

Conclusions:

LASIK performed using a new aspheric ablation profile of the Technolas Teneo 317 (Model 2) excimer laser is safe and effective for correcting myopia and myopic astigmatism, yielding excellent visual and refractive outcomes that were stable over 9 months.

[
J Refract Surg
. 2024;40(8):e544–e553.]
Noble-Abel gas diffusion at convex corners of the two-dimensional compressible magnetohydrodynamic system
Authors: Zhu Fei
Published: August 2024

In this paper, we study the expansion of Noble-Abel gas into a vacuum around the convex corner of the two-dimensional compressible magnetohydrodynamic system. We reduce this problem to the interaction of a centered simple wave emanating from the convex corner with a backward planar simple wave. Mathematically, this is a Goursat problem. By using the method of characteristic decomposition and construction of invariant regions, combining $ C^{0} $ and $ C^{1} $ estimation as well as hyperbolicity estimation, we obtain the existence of a global classical solution by extending the local classical solution.
Can We Practice What We Teach?
Authors: Mascio Bryan , Fornauf Beth
Published: August 2024

Increasing scholarship and PK-12 practice has included universal design for learning (UDL) as a framework for both the mindset and implementation of inclusive and equitable practice. Preparing new teachers in this way requires teacher educators to ‘practice what they teach' in their own practice of UDL. Building on the authors' prior self-study work, which analyzed applications of UDL in conjunction with DisCrit (disability studies and critical race theory), this chapter describes how these frameworks inform both how and what we teach, and the systemic barriers to equity that our pedagogy has exposed within these contexts. The authors unpack each of these barriers in detail, and offer solutions for combating these barriers, which we believe can empower teacher educators to begin to chip away at deeply oppressive institutional structures, attitudes, and practices, and transform the work of preparing new teachers.
Empowering Preservice Teachers Through Advocacy and Activism
Authors: Ku Da Hei
Published: August 2024

This chapter seeks to address how to retain teachers by empowering preservice teachers within their teacher preparation program through advocacy and activism. Drawing from a longitudinal study on preservice teachers, among other studies, this chapter applies Freire's critical pedagogy as a framework to outline these main ideas and explain ways to implement them in a teacher education program: (1) Preservice teachers must recognize that they are functioning within a neoliberal system; (2) Preservice teachers must recognize that they have the power and voice to change and disrupt the system through advocacy and activism; (3) Preservice teachers must recognize that they can use their voice to change education and education-related policies that affect their students and their teaching; (4) Preservice teachers must recognize that they can use their voice to change social policies that affect their well-being and day-to-day life as teachers.
Leveraging Latino Teacher Identity as Culturally Sustaining Practice With Latinx English Learners
Authors: Ubeda Edwin , Shelby-Caffey Crystal , Paciotto Carla , Al-Hunayan Jinan
Published: August 2024

With the number of minoritized K-12 students increasing, the teaching population does not reflect that diversity. There is evidence that minoritized teachers' identities positively influence minoritized students' academic achievement. However, research is needed to understand how minoritized teachers mobilize identity “sources” to benefit their students. This chapter explores a bilingual, Latina, ESL teacher's use of narrativized identity to provide counter-discourses for ELs. The findings contribute to minoritized and Latino teacher identity research and enriches the discussion of how teachers can use funds of identity as powerful pedagogical tools in the classroom to (re)negotiate negative narratives about immigrant students. This discussion can inform policies for effective recruitment and retention of minoritized teachers while also addressing the need for exploration of teacher identity and racial and ethnic identity in teacher education programs and professional development.
Leveraging the Economics of Belief to Provide Evidence-Based Alternatives to Learning Styles
Authors: Rekart Jerome L. , Heyman Joshua
Published: August 2024

The myth that people learn best when teachers match instruction and assessment with students' “learning styles” is both persistent and pervasive. Pre-service teachers are particularly susceptible to the influence of coursework that presents “learning styles” as an accepted and evidence-based practice. Using popular neuromyths, such as “right-brain/left-brain” learners and the visual-auditory-kinesthetic (VAK) paradigm as exemplars of the problem, the authors present classic and current evidence highlighting why “learning styles” are not supported by either cognitive psychology or neuroscience. The authors examine reasons why these myths continue to persist, including the role of cognitive dissonance and confirmation biases, and present recent evidence that endorsement and usage of these practices by teachers can have damaging impacts on students, particularly young children. They argue that teachers and students alike are better served through the use of well-researched and validated instructional strategies, such as problem-based learning, than well-intentioned but misguided learning myths.
Design Principles to Promote Adaptive Teaching Through Practice-Based Research in Teacher Education
Authors: Lammert Catherine , Godfrey Vickie C. , Hoffman James V. , Holyoke Erica
Published: August 2024

There is a legacy of teachers conducting research on their own practices to improve the efficacy of instruction and build professional identities as teachers. However, the inclusion of practice-based research in preservice teacher education programs remains rare. One challenge is the lack of evidence-based recommendations for structuring these experiences. To address this gap, this chapter reports on a study that used qualitative design/development methods informed by cultural historical activity theory. A three-semester long study was conducted with preservice teachers who conducted practice-based research. Design/development analysis was used to identify ten design principles for teacher educators who include research in preservice programs. These include introducing concepts over multiple semesters, conducting practice-based research in a shared instructional context prior to conducting it independently, and ensuring that preservice teachers retain control over their practice-based research topics while getting support with methodological processes.
Empowering Teachers Through Self-Directed Learning
Authors: Blignaut Jean Henry , du Toit-Brits Charlene
Published: August 2024

This chapter addresses the challenges South African primary school teachers face in facilitating the learning of gifted and talented learners. Despite acknowledging these learners' unique needs and potential contributions, numerous challenges exist, such as limited teacher training in gifted education, insufficient preparedness, systemic constraints, and a lack of resources. The primary concern is teachers' ability to meet these learners' needs while managing diverse classroom demands. The chapter advocates for a revamped teacher training approach, emphasizing the importance of promoting self-directed learning (SDL) to equip teachers effectively. Recommendations include among others advocating for curriculum flexibility, reducing class sizes, incorporating gifted education in teacher programs, and fostering SDL throughout prospective teachers' education. These measures aim to enhance teacher effectiveness in addressing the diverse needs of gifted and talented learners in resource-limited environments.
Can Technology and Affinity Be Bridges for Well-Being in Educators?
Authors: Seipel Ben , Aguilar-McKay Nora , Bertolone-Smith Claudia , Moffit Char A. , Schreder Karen , Slemrod Tal , Whitiney Erin
Published: August 2024

The NorCal GREAT teachers pipeline is a grant-funded program designed to build and sustain a diverse teacher workforce in far northern California. In order to do so, the program aims to support future, in-training, and current teachers who reflect the students they teach in a wide variety of ways and identities. The program supports these participants through professional development events and affinity groups to build social-emotional awareness, healing centered engagement, and culturally sustaining pedagogy while simultaneously addressing academic advising and technology needs. Specific to those needs, the program provided both in-person and online (i.e., Zoom) options to access these identity-rich experiences. The study includes multiple surveys on identity, experiences, and perception to determine whether the involvement of the “Roomers” differs from that of “Zoomers.”
Early Childhood Preservice Teachers' Transactional Experience During Emergency Online Clinical Practice
Authors: Aldemir Jale
Published: August 2024

School closings and transition to online remote education in pre-k to 12-grade schools that the teacher education programs partner with created a necessity to be innovative in supervising clinical practice students. This study aimed to understand the experiences of early childhood preservice teachers during emergency online clinical practice and remote supervision. Moore's transactional distance theory for online learning was adopted as a theoretical framework. The results demonstrated that the student teachers gradually gained autonomy with the support of their mentor teachers and supervisors. The structure of the online environment limited the dialogue between the student teacher and the supervisor, the student teacher, and the learners in the clinical practice classrooms.
Improving Preservice Teachers' Beliefs and Attitudes About Mathematics and Readiness to Teach Math
Authors: Link Laurie A. , Sullivan Annette
Published: August 2024

This study examined preservice teachers' (PSTs) beliefs and attitudes in the teaching of mathematics at the elementary level. The study was conducted while the PSTs were enrolled in their mathematics methods course and a field-based experience, where they received targeted feedback on their performance. The study utilized a multimethod research design. The quantitative part consisted of analysis of pre- and post-surveys regarding PSTs' beliefs and attitudes toward teaching mathematics and their confidence to teach it. In the qualitative part, PSTs reflected on their experiences by writing to a weekly prompt on a Padlet wall, where they received feedback on their comments and questions. Findings suggest that when PSTs are able to connect theory and pedagogy from their methods course in mathematics to their field-based experience and reflect on their learning and teaching of mathematics, their beliefs and attitudes toward teaching mathematics, and their readiness to teach it improve.
The Role of Women in Enhancing Food Security and Nutrition at the Community Level
Authors: Bamishaiye Eunice I. , Oyeyipo Stephen , Atibioke Oluwatoyin Adeola
Published: August 2024

The chapter explores the pivotal role of women in bolstering food security and nutrition at the grassroots level. Through an in-depth analysis of women's multifaceted contributions to agriculture, household management, and community development, it elucidates how women serve as key agents of change in ensuring access to nutritious food and sustainable farming practices. Drawing on empirical evidence and case studies from diverse contexts, it highlights the challenges women face in fulfilling this role and identifies strategies for empowering women and enhancing their impact on food security and nutrition outcomes. Ultimately, the chapter underscores the importance of gender-responsive policies and interventions in harnessing the full potential of women to address food insecurity and malnutrition at the community level.
Interdisciplinary Perspectives in Data-Driven Marketing
Authors: Kulkarni Mayuri Vaibhav , Deshmukh Sharmishthadevi , Behare Nitesh , Waghulkar Shrikant , Sane Ajit Chandrakant , Gupta Shital , Shelke Atmaram , Sharma Suraj
Published: August 2024

The chapter explores the crucial role of interdisciplinary collaboration in modern data-driven marketing. It highlights the significance of bridging the gap between data scientists and marketing professionals, emphasizing effective communication and mutual understanding of each other's expertise. Exploring cross-disciplinary research opportunities, the chapter discusses how insights from psychology, sociology, anthropology, computer science, and information technology can inform targeted marketing strategies. Integration with business intelligence and analytics is also explored, showcasing how organizations can leverage data-driven insights to align marketing efforts with broader business objectives. By maximizing the value of interdisciplinary collaboration, organizations can unlock new insights, drive innovation, and stay ahead in a rapidly evolving market landscape.
Unveiling Alzheimer's Early Signs
Authors: S. Ramani , M. Madiajagan , Maheshwari Shikha , Saikia Utpal
Published: August 2024

Alzheimer's disorder is a debilitating neurodegenerative disease that influences hundreds of thousands of human beings worldwide. Early detection of the ailment is important for effective control and remedy, but cutting-edge methods for prognosis rely closely on subjective cognitive tests. This frequently ends in a put-off in analysis and sooner or later, restricted remedy options. In recent years, advancements in artificial intelligence (AI) and imaging strategies have shown promising consequences in supporting early detection of Alzheimer's disease. Using neuroimaging information and biomarkers, AI-pushed algorithms can locate subtle modifications in brain shape and features that may be indicative of early stages of Alzheimer's sickness. In this review, the authors discuss the capability of AI-driven neuroimaging techniques and biomarkers in unveiling early signs of Alzheimer's ailment. They additionally spotlight the challenges and potential solutions in imposing AI-driven tactics in scientific settings for early detection and monitoring of the sickness.
Intelligent Techniques for Detection and Diagnosis of Neurodegenerative Diseases
Authors: Varadam Deepak , Shankar Sahana P. , Hegde Pranathi , V. Shobitha , M. Sunidhi , N. Sanjana
Published: August 2024

The benefits of AI, such as its ability to analyse vast data sets, identify meaningful patterns, make accurate predictions, and provide reliable recommendations have proven very efficient in early and precise diagnosis of various neurodegenerative diseases. The main aim is to emphasise the potential of machine learning and artificial intelligence to advance neurodegenerative disease evaluation and treatment planning. A brief description of the objectives and the methodologies used for the various intelligent techniques is clearly explained with suitable case studies. The study also demonstrates how AI, machine learning, signal processing, and computer-aided diagnostic technologies have the potential to assist physicians in making better clinical decisions. This proposal outlines a research paper that aims to investigate the different AI and ML techniques and algorithms that are employed in the early diagnosis of three different neurodegenerative diseases namely, Alzheimer's disease (AD), Parkinson's disease (PD), and Amyotrophic lateral sclerosis (ALS).
Cognitive Assessment and Early Detection of Alzheimer's disease
Authors: G. Deena , Karunakaran Naresh Babu , Sharma Saumya , Pandey Vivekanand , Nishant Neerav
Published: August 2024

Traditional techniques for AD prognosis involve high-priced and time-eating neuropsychological opinions, restricting their accessibility and feasibility in scientific exercise. However, the use of responsibilities and video games powered using AI algorithms offers a promising alternative that is price-effective and effortlessly on hand. Those obligations and games are particularly designed to goal key cognitive domains suffering from advert, consisting of reminiscence, interest, and govt features. They may be administered remotely, making them suitable for big-scale screening and early detection efforts. Moreover, AI algorithms can examine performance facts from those duties and video games to identify subtle changes in cognitive characteristics, enabling the detection of AD in its early degrees. By harnessing the strength of AI, cognitive assessment and early detection of AD may be advanced, leading to extra well-timed and correct diagnoses and in the long run informing the development of effective interventions.
Examining the Pros and Cons of Incubators in Digital Entrepreneurship
Authors: Eren Arif Selim , Çiçeklioğlu Hüseyin
Published: August 2024

The study will initially include information about incubation mechanisms and the nature of digital entrepreneurship. A detailed literature review is going to be conducted and former studies are going to be examined in terms of their context, methodology, and findings in detail. Better performing systems are going to be promoted and their procedures are going to be used in implications for the practitioners. Besides these, focus will be on access to resources, mentorship and guidance, networking opportunities, validation and credibility, access to finance and funding opportunities, support programs, and lastly, collaboration occasion in terms of the pros of the incubator mechanisms. On the other hand, equity stake, lack of autonomy, project evaluation criteria, competitiveness and time constrains, dependency, and mismatched expectations are going to be examined in detail as cons of these mechanisms. Later on, conceptual framework is going to be constructed in terms of the qualifications of incubators, their procedures, and advantages besides their handicaps.
Entrepreneurship and Economic Growth
Authors: Gaur Ashutosh D.
Published: August 2024

This chapter examines the crucial role of entrepreneurship in stimulating economic growth by promoting innovation and disseminating information. This study explores the dynamic correlation between entrepreneurial activity and economic growth, focusing on the notions of creative destruction and the knowledge spillover theory of entrepreneurship. Entrepreneurs promote innovation, resulting in increased productivity and new market prospects, ultimately driving economic growth. The analysis emphasizes the significance of surroundings that are abundant in knowledge in promoting entrepreneurial success and emphasizes the need for empirical verification of theoretical frameworks. The presence of favourable environments for entrepreneurship has major consequences for policy, as it can greatly contribute to economic growth.
Impact of Digital Transformation on Entrepreneurship and Its Implications in India
Authors: Raju Puli Vijay Mark , Raju Tella Sumallika
Published: August 2024

This chapter examines the impact of digital transformation on entrepreneurship in India and its implications. It presents a review of the literature on the subject and analyzes the changes that digital transformation has brought to the entrepreneurial landscape in India, including increased access to markets, improved productivity, more flexible work arrangements, increased transparency, and reduced costs. The chapter also explores the challenges associated with digital transformation, such as the need for ongoing training and education to keep up with the rapid pace of technological change. However, the chapter also highlights the need for policymakers to develop strategies to address the challenges associated with digital transformation, including digital literacy and infrastructure development. In a nutshell, the chapter provides insights into the implications of digital transformation for entrepreneurship in India and suggests avenues for further research.
Strategic Model for Effective Digital Entrepreneurship for Small Business
Authors: Ikenga Uzoamaka Godwin , Egbule Collins Nnamdi
Published: August 2024

Every business has a unique position in the mechanism of sustainable economic development since it not only realises inventive potential but also creates decentralised jobs and adds revenue to budgets at all levels. Small businesses are privately owned organisations that meet particular size limits based on the number of employees or yearly income. These parameters vary by industry, but small enterprises, on average, have fewer employees and make less revenue than huge corporations. Small businesses are frequently found in local communities, serving specialised markets and offering one-of-a-kind products or services. The importance of small enterprises to the Nigerian economy cannot be overstated. They make a substantial contribution to job creation, income production, poverty alleviation, and overall economic growth. Small businesses are frequently innovators because they are adaptable and sensitive to changing market demands.
Restructuring Business Processes in the Transformation Journey
Authors: Öztırak Mesut
Published: August 2024

Digital transformation is a continuous and dynamic process. Digital transformation is associated with business models, strategic orientations, and organisational values in different ways and stages. Digital transformation can be comprehensive and can affect business strategy; relationships between employees, customers, and suppliers; organisational structure; operational business processes and functions; business models; leadership style; and work culture. While companies provide automation and data exchange in production and service technologies through digitalization, they also benefit from new technologies such as digital applications, big data, cloud computing, etc. Businesses can realise digital transformation quickly or more slowly and gradually. In this chapter, topics such as restructuring of business processes with digitalization, automation technologies, large-scale analysis, artificial intelligence, and machine learning are mentioned. Additionally, digital leadership, data security, and application examples are discussed.
Hotel Mobile Apps as a Marketing Tool
Authors: Trihas Nikolaos , Antaloudaki Eirini , Kourgiantakis Markos
Published: August 2024

The huge increase in the use of smartphones and other mobile devices has created new marketing opportunities for tourism businesses and organizations. The aim of this chapter is, focusing on the island of Crete as a case study, to examine the extent to which 5-star hotels have developed applications for mobile devices, as well as the characteristics and the degree of use of these applications. In order to achieve this aim, two research approaches were adopted. Initially, 33 five-star hotel mobile applications were analyzed in terms of their content and characteristics. Subsequently, 10 semi-structured in-depth interviews with hotel managers were conducted. The results showed that these applications offer a variety of features to their users, while the main reason for their development is interactive communication with customers in an innovative way. It is also confirmed that in the post-COVID-19 era, the trend for contactless transactions is increasing, so applications will be more accepted and used by customers.
Does Digitalization Always Bring Happiness?
Authors: Erbuga Gokce Sinem
Published: August 2024

Digital developments affect all societies in some way. Due to its multifaceted nature, digitalization can offer many opportunities as well as create difficulties and disruptions. The handicap created by these opportunities and threats designed by digitalization shows itself in accounting practices too. So, in the era of digitalization, businesses have become more open to financial fraud. In this direction, the fraudulent actions of a collapsed digital payment company, Wirecard, are evaluated and discussed in terms of forensic accounting by analyzing the official written documents and records. To provide clarification for solving the crime-related activities of Wirecard, the underlying reasons were handled throughout the research. The aim of this research is to provide a comprehensive understanding of the biggest fraud scandal of the last few years and fill the gap in the forensic accounting domain with a digitalization focus. In the study, suggestions have also been made for businesses to deter financial fraud that can be caused by digitalization.
Analysis of the Use of Industry 4.0 Technologies in the Hospitality Industry in the Context of Uncertainty and Risk Aversion
Authors: Cetinkaya Aysel
Published: August 2024

The aim of this chapter is to determine the awareness of the accommodation establishments in Turkey about Industry 4.0 technologies, the level of use of Industry 4.0 technologies, and the purpose for which they are used in the context of the uncertainty/risk avoidance dimension, which is among the main cultural dimensions of Hofstede. The sample of the study was determined by the purposeful sampling method. Five-star hotels operating in Izmit, which have received a tourism operation license from the Ministry of Culture and Tourism of the Republic of Turkey, are included in the sample. Hotels that benefit from data analytics and cloud computing technologies in the digitalization process cannot yet benefit from Industry 4.0 technologies such as artificial intelligence and robots, the internet of things, 3D printers, and augmented-virtual reality technologies.
Teachers' Views on the School Assessment Team's Management of Curriculum Assessment in Primary Schools
Authors: Machaba France
Published: August 2024

This study investigated teachers' views on managing curriculum assessment strategies in primary schools at Germiston, Ekurhuleni South District in Gauteng Province, South Africa. The study was premised on the following research question: What are teachers' views on the school assessment team's management of curriculum assessment in primary schools? The study used a qualitative research methodology that was explorative and descriptive. Five primary school teachers, based on their managing and teaching experiences, in the Germiston area at Ekurhuleni District in Gauteng Province were purposefully selected for interviews in this study. The study revealed that teachers had similar views on the school assessment team's management of curriculum assessment in primary schools. Most teachers believed SATs developed assessment policy and developed the assessment plan and ensured the implementation.
Post-Modern Paradigm in School Career Counseling
Authors: Tunç Erhan , Güneş Sibel Pekin , Keskin Ahmet , Yegen Ruveyda
Published: August 2024

In career counseling, the 20th century was dominated by traditional and modern theories; and the 21st century by postmodern theories. The new paradigm suggests that school practices should focus more on quantitative and qualitative techniques. In career interviews based on new techniques and models, the relationships between the themes in the stories of the clients are reconstructed, leading to improvements in the structure of life and facilitating decision-making in the current situation. Constructivist approaches, which continue to develop both in terms of literature and practice, are relatively new. In fact, it can be said that it is much newer in terms of both literature and practice in Turkey. In order to contribute to the literature and draw attention to post-modern approaches, this study, which was conducted as literature research, examined the constructivist approach, post-modern model suggestions, chaos theory, and multicultural career counseling approaches within the scope of post-modern approaches in career counseling.
Exploring Customised Learning Experiences
Authors: Mphahlele Ramashego Shila
Published: August 2024

This chapter investigates the transformative potential of customised learning experiences in the realm of education, particularly through the integration of game-based learning and technology-enhanced cognitive justice. Recognising the imperative to address diversity within educational frameworks, this study aims to explore how cognitive justice framework can facilitate inclusivity, accommodating varied learning styles, cultural backgrounds, and cognitive abilities. Drawing from critical pedagogy, this framework posits that educational technologies should be designed and implemented to address cognitive biases, promote inclusivity, and mitigate disparities in learning outcomes. By leveraging game-based learning methodologies, this chapter problematises the use of game-based learning to challenge and overcome cognitive biases, rather than reinforcing them. It seeks to create engaging and interactive environments that enhance educational outcomes and foster a sense of cognitive justice by ensuring equitable access to knowledge.
Decoding Neuromarketing Strategies
Authors: Devi Rita , Bhopal Rachna , Sharma Varun
Published: August 2024

Investigating consumer perceptions concerning neuromarketing strategies employed by marketers and the resultant impact on brand equity constitutes the core of the study. This chapter investigates the various neuromarketing strategies to ascertain their importance in influencing brand equity with a specific focus on 162 consumers of the Kangra District of Himachal Pradesh using convenience sampling. By employing empirical analysis and conceptual framework, the study seeks to ascertain how the neuromarketing strategies—brand positioning, brand awareness, brand prestige, performance, feeling, judgment, branding, advertisement, purchase decision, product design, and innovation—influence the brand equity. The findings offer valuable insights that will enlighten businesses and consumers about the implications of neuromarketing on customer choices and brand perception through the development of more productive consumer enticement strategies.
Neurological Pathways to Impulse Buying in Virtual Reality
Authors: Kamal Roop , Sofat Yashmin , Shipra
Published: August 2024

The objective of this chapter is to gain an understanding of how the immersive quality of virtual reality (VR) affects customer perception, emotional engagement, and brand memory. Furthermore, the chapter investigates the physiological responses that are triggered by virtual reality advertising. This chapter investigates the neurological correlates that are linked with virtual reality (VR) experiences. These correlates include activation patterns in regions of the brain that are involved in attention, memory encoding, and emotional processing. Additionally, this chapter addresses the potential for virtual reality (VR) advertising to elicit stronger emotional responses and boost brand memorability in comparison to traditional advertising forms. The ethical considerations are addressed. This chapter, in its entirety, makes a contribution to our understanding of the neurological mechanisms that are responsible for consumer responses to virtual reality advertising and offers insights into the consequences that this phenomenon has for both consumers and marketers.
Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets
Authors: Singh Bhupinder , Kaunert Christian , Malviya Rishabha
Published: August 2024

The retail sector is experiencing a significant transformation through the integration of augmented reality (AR) and virtual reality (VR) technologies. The convergence of AR and VR is driving a substantial change in the dynamic and ever-evolving retail business. This integration is ushering in a new era of immersive and personalized shopping experiences, fundamentally altering how consumers engage with products and environments. Through AR applications, customers can effortlessly use their smartphones to locate items, receive real-time promotions, and gain additional information about them. Augmented reality enables a virtual try-on experience, allowing buyers to visualize products in a virtual setting. This chapter explores the various applications, challenges and potential implications of AR and VR in the retail sector, highlighting the substantial transformations these technologies bring to the industry. Augmented reality is revolutionizing in-store navigation, providing consumers with an engaging and user-friendly navigational experience.
Deepfakes in Finance
Authors: Khan Rizwan , Taqi Mohd , Afzal Atif
Published: August 2024

Deepfake technology has the potential to disrupt the financial sector, posing special risks and difficulties for a sector that is dependent on authenticity and confidence. This case study investigates prominent instances of deepfake usage in the financial sector and looks at the complex dynamics that surround detection efforts. This study highlights the weaknesses in financial transactions, market manipulation, and corporate communications by carefully examining actual events as well as theoretical possibilities. It also looks into how deepfake detection systems are developing and how difficult it may be to distinguish between real and fake content in financial settings. The goal of this research is to provide financial institutions with practical techniques for reducing the risks posed by deepfake technology and preserving the integrity of financial systems by combining ideas from industry professionals, regulatory agencies, and academic research.
Regulatory Strategies and Innovative Solutions for Deepfake Technology
Authors: Kashif Mohammad , Garg Harshi , Weqar Faizi , David Arokiaraj
Published: August 2024

Innovative approaches and regulatory laws for fake technology are clarified in this study. This chapter contributors explores the regulatory and legal implications of one specific real-world deepfake case study. The writers note that individuals are initially frightened of these deep fakes, similar to how they have been with numerous other innovations in the past. Although deepfakes are anticipated to be applied more often in the years to come, the writers focus on a number of societal and constitutional concerns that Humans and government will have to contend effectively. The probable role of legislatures and digital broadcasting networks in countering deepfakes is further addressed in the study. Furthermore, the researchers of this study offer suggestions and ideas on how to mitigate and reduce the growth of deepfakes from a standpoint of regulation and one from a point of view of technology.
The Relevance of Sustainability in the 21st Century Is Paramount
Authors: Knio Mohamad Saad El Dine
Published: August 2024

The chapter emphasizes the vital role of sustainability in the global landscape and businesses' role in driving sustainable practices. It advocates for a holistic approach, considering environmental, social, and governance factors, and highlights the benefits of transitioning to circular economies for a more environmentally friendly and economically viable future. Through case studies and insights, the chapter provides a comprehensive overview of sustainability's significance and actionable steps for organizations to embrace sustainable practices.
Synergism of Diet, Genetics, and Microbiome on Health
Authors: Das Poulomi , Banka Raksha , Ghosh Joyeta , Singh Khusboo , Choudhury Sudrita Roy , Koner Samarpita
Published: August 2024

“Human microbiome” includes a series of microscopic organisms that thrive, interact, and function with the human body. Studies related to gut microbiome reveal a very promising perspective of several diseases, though there are several knowledge gaps on their role in host-microbiome interactions, as well as potential therapeutic applications. Synergism of diet, genetics, and the microbiome on health is a complex interplay that has gained significant attention in recent years. This chapter will delve into the intricate relationships between diet, genetics, and the microbiome, exploring how they influence each other and ultimately shape human health. Certain microbial profiles are linked to diseases, but the causal relationships among environmental factors, diet, and genetics remain unclear. Dietary interventions may not always sufficiently modify microbial populations for optimal health. By unraveling these processes, we can develop targeted approaches to promote favorable gut microbial compositions and better overall health.
Dietary Supplements Functions as Improved Immunity in Nutritional Deficiency Autoimmune Disorders Considerations
Authors: Shaikh Zuber Peermohammed , Bhise Satish Balkrishna
Published: August 2024

The immune system is highly toned and efficiently dedicated to maintaining health by protecting against a tremendous array of invaders. A possible explanation may be that mice with the mycobacterium tuberculosis induced rheumatoid arthritis may be better primed for improved n-3-LCPUFA utilization due to their prior deficiency status. The authors showed that EPA/DHA supplementation in mice with sufficient n-3-PUFA status did not interfere with the TB drug treatment when co-administered as an adjunct therapy. A similar trend was observed when mice with low n-3-PUFA status were supplemented with EPA/DHA, suggesting that the coadministration of EPA/DHA together with the currently used TB antibiotics has no observable adverse effects. Abnormal bone remodeling destroys the microstructure of subchondral bone which results in articular cartilage degeneration. It was investigated that DHA was able to protect articular cartilage by preserving the microstructure of subchondral bone. Activation of Wnt/β catenin pathway promotes differentiation into osteoclasts, promoting osteoblast proliferation.
Green Bonds, Sustainable Development, and Economic Benefits for Investors and Pharmaceutical Companies
Authors: Lone Farhat Aziz , Aggarwal Shalini , Gupta Subir
Published: August 2024

This study explores the expansion of the green bond market in emerging countries and global trends, drawing on data from international institutions. It notes that six emerging markets drive 90% of issuances, with China leading by issuing $67.5 billion in green bonds in 2022, up 54% from the previous year. The research also addresses how advancements in autoimmune disease treatments and nutrition debates impact investment and pharmaceutical sectors. A better understanding of nutrition's role in autoimmune diseases leads to innovative therapies and investment opportunities, with potential for significant health and economic benefits. This underscores the importance of combining financial strategies and healthcare advancements to enhance societal well-being.
Metaverse Medicine
Authors: Kaur Jaspreet
Published: August 2024

Meta medicine is an innovative method of providing healthcare that uses virtual worlds, artificial intelligence (AI), and internet of things (Io T) solutions to fill long-standing gaps in patient care. This study seeks to investigate the convergence of artificial intelligence and Io T in the field of metaverse medicines and clarify its potential in transforming healthcare delivery. The study commences by providing a concise overview of the changing healthcare environment and the rise of metaverse medicine as a revolutionary paradigm. This study conducts a comprehensive assessment of existing literature and analyses several case studies to investigate the incorporation of artificial intelligence and internet of things technologies in virtual healthcare settings. The results demonstrate that the combination of AI with IoT allows for immediate monitoring, predictive analysis, and customized interventions in virtual healthcare environments, hence enhancing the quality and effectiveness of patient care.
ICT in Metaverse Learning at Islamic Universities in Indonesia
Authors: Apriani Eka , Asha Lukman , Botifar Maria , Arcanita Rafia , Hidayah Jumatul , Syafri Fatrica , Supardan Dadan
Published: August 2024

The goals of this study are to find out the students' writing metacognitive aspect (knowledge, strategies, and awareness) by using ICT in metaverse learning. This research used quantitative method with survey study design with 30 English students in Islamic universities from south Sumatera province as the sample. The researchers used a questionnaire to collect the data. The findings were (1) Metacognitive knowledge were classified the moderate category with 57% mean of students; (2) Metacognitive strategies have a mean score of 83,69%, it means in high level; (3) Metacognitive awareness showed that the high levels (75.00%–86.50%). It means that student's metacognitive knowledge in writing skill by using ICT in metaverse must be improved by English lecturer and students. Meanwhile, students' writing metacognitive strategies and metacognitive awareness in writing skill by using ICT in metaverse learning is good. It means that students have good strategy and awareness in using ICT in metaverse learning. It showed that they have high motivation to use ICT in teaching and learning process.
Transfiguring Consumer Engagement and Elevating Experiences With Metaverse Shopping Apps
Authors: Singh Bhupinder , Kaunert Christian
Published: August 2024

Retail experience and customer participation are changing with the advancement of technology. The rise of metaverse offers a singular chance to reinvent retail customers' purchasing experiences by overcoming physical constraints and obfuscating the distinction between virtual and real worlds. The metaverse is a brand-new, exciting virtual world that is still in its early stages of development. However, its revolutionary potential might significantly alter the nature of business-customer interactions. Improving client experiences is a crucial way to take advantage of the metaverse. By creating engaging and immersive experiences in this virtual world, companies can provide their customers with more personal and lasting connections. This chapter deeply dives into the diverse arena of consumer behavior, technological advancements, and market dynamics. It also provides insights and suggestions for retail vendors and marketers who want to use metaverse to break through barriers, captivate audiences and redefine the retail industry's future.
HoloRead as a Persuasive Technology to Improve Children's Cognitive Ability in Classroom Learning
Authors: Barkhaya Nurul Maziah Mohd
Published: August 2024

The potential of HoloRead, a persuasive holographic technology proven to enhance classroom learning, including the preschool years, is explored in this study. The aim is to investigate the influence of HoloRead on improving preschool children's cognitive ability through their academic achievement by engaging in HoloRead activities. Employing a pre-experimental design, data were collected from a group of preschool children via pre-tests and post-tests, with subsequent analysis conducted using SPSS. Furthermore, this study examines the practical implementation of HoloRead in classroom settings and discusses the implications for educational practice. Overall, this research highlights the promising role of HoloRead as a persuasive tool to foster children's cognitive ability and improve learning outcomes, particularly in English literacy.
Perceptions of Interaction Among PTUK Students While Using Gamification in an Online Environment
Authors: Salhab Reham Ahmed
Published: August 2024

This study aims to identify the influence of using gamification on the interaction of Palestine Technical University Kadoorie (PTUK) students in an online environment. The research questions are: what are the perceptions of interaction of PTUK students assessed in this study? Is there a statistically significant difference at the level of significance (∝ ≤0.05) in the arithmetic means of overall interaction scores of PTUK students while using gamification according to gender and college type? The researcher used a pre-existing questionnaire as an instrument for the study. The study sample consisted of 250 PTUK college students from different disciplines. The results showed that there is a high degree of overall interaction while using gamification. In light of the findings of this study, the researcher recommends creating gamified environments which improve student–teacher interaction and collaborative learning in group activities.
Manipulatives to Multimedia
Authors: Johnny Jacinta
Published: August 2024

This chapter explores the evolution and fundamental role of digital visual tools in primary mathematics education. Grounded in Bruner's cognitive development theories and Tall's mathematical representation framework, the Concrete-Pictorial-Abstract (CPA) approach describes the learning stages in primary mathematics. While digital tools offer advantages like interactivity, multimedia capabilities, and scalability, it's crucial to preserve the benefits of non-digital tools as education digitalises. These tools should enhance rather than replace the benefits of non-digital visual tools. Five key roles of digital visual tools in primary mathematics are outlined: (i) as an inherent part of mathematics; (ii) as concretisation of a concept; (iii) to mitigate pupil difficulties; (iv) in facilitating hands-on learning experiences; and (v) in promoting the retention of information through repetitive use. They are illustrated through observations in primary classrooms, highlighting the evolving and complementary impact of digital and non-digital visual tools on mathematics education.
Exploring the Impact of Work-Life Balance on Job Satisfaction for Saudi Private Sector C-Level Employees
Authors: Qadri Nabila
Published: August 2024

This study examined the relationship between work-life balance (WLB) and job satisfaction among private sector employees in Saudi Arabia. A questionnaire measured WLB, satisfaction, and demographics for 106 C-level employees. Correlation analysis found higher perceived WLB associated with greater job satisfaction. Regression analysis revealed WLB positively predicted satisfaction, indicating implementing WLB policies could potentially improve Saudi employees' performance and retention. Recommendations include offering flexible arrangements like telecommuting and leave time. Findings highlight the need for Saudi private sector employers to prioritize WLB to support employees' satisfaction and sustain workplace effectiveness. Further research can explore WLB's impact across demographics.