bluuebunny/crossref_metadata_2025 huggingface dataset:
Antecedents Of Career Optimism, Career Success, And Competence For Career Sustainability As A Professional Lecturer In Indonesia
Authors: Nakuloadi Hening , Wening Nur , Rustina Evada , Widodo Teguh
Published: October 2024

This study aims to examine the relationship between the variables of career optimism, career success, and competence on career sustainability directly and indirectly in private universities in Indonesia. This study uses quantitative methods with structural equation modelling analysis techniques. The result is that career optimism has no effect on career competence, but career optimism has a positive effect on career sustainability. Furthermore, the results of indirect testing found that career competence is not able to intervene in the relationship between career optimism variables and career sustainability, but career success is able to strongly mediate the relationship between career optimism variables and career competence and strongly moderate the relationship between career optimism variables and career sustainability. The implication of this research is that all lecturers are expected to start thinking about their career sustainability, either by improving their abilities or taking higher education to reach a professional level as lecturers and educators.
The Influence Of Sharia Marketing On The Decision Of Medical Beauty Clinic Guests In Choosing Services At Rumah Cantik Sehat Muslimah Yogyakarta
Authors: Azizah Qoirini Nur , Prasetyo Heri , Giyartiningrum Rr. Eko
Published: October 2024

This study aims to determine the magnitude of influence on purchasing decisions (Y) on halal labels (X1), halal products (X2), and medical aesthetics (X3). Quantitative research methodology is the one applied. Data collection was carried out using questionnaires at Rumah Cantik Sehat Muslimah Gedongkuning Yogyakarta, with a sample of 92 respondents. With SPSS output, this study uses Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The study's findings suggest that medical aesthetics and halal labels influence consumer decisions. The variables of halal labels, halal products, and medical aesthetics influence purchasing decisions simultaneously, although halal products do not show a major influence on purchasing decisions.
The Influence Of Good Corporate Governance On Firm Value With Financial Performance As A Moderation
Authors: Andrinaldo Arisky , Kesuma Indrawati Mara , Hidayah Retno Ulfayatun , Alfarizi Randi
Published: October 2024

The aim of this research is to determine the effect of good corporate governance on firm value in food and beverage companies on the Indonesia Stock Exchange with financial performance as a moderating variable. This research is quantitative research. The number of companies in the food and beverages subsector consists of 30 (thirty) companies. The sample in this research consisted of 13 companies over 5 years. Data collection is carried out through financial reports. This research data was analyzed using a moderation test. The findings of this research indicate that 1) There is an influence of financial performance on firm value. 2) There is an influence of Independent Commissioners on firm value. 3) There is an influence of Independent Directors on firm value. 4) There is an influence of Independent Audit on firm value. 5) There is a moderating influence of the Independent Commissioner's financial performance on firm value. 6) There is a moderating influence of independent directors' financial performance on firm value. 7) There is a moderating influence of financial performance on Independent Audit on firm value in Food and Beverage Companies on the Indonesian Stock Exchange.
Financial Development's Role in the 2030 Sustainable Development Agenda: Asian Countries
Authors: Rismawati Suci , Santosa Purbayu Budi
Published: October 2024

The purpose of achieving sustainable development goals (SDGs) requires the mobilisation of finance and its alignment with sustainability principles. This study intends to examine the influence of financial development on the attainment of Sustainable Development Goals (SDGs) in an economy. Approach - The authors conduct an analysis of a sample comprising 35 Asian countries, focusing on their SDG (Sustainable Development Goals). Patterns and indicative indicators of the Sustainable Development Goals (SDGs). A probit model is used to analyse the effect of Financial development impacting the trajectory of the Sustainable Development Goals. Then, a pairwise Granger causality test is used for Examining the relationship between the Sustainable Development Goals and financial development
The results suggest that there is a favourable relationship between financial development and the advancement towards the Sustainable Development Goals. The test for causation There is a reciprocal relationship between financial development and industry, infrastructure, and innovation. Enhancing financial growth and promoting sustainable cities and communities, as well as fostering financial development and taking action on climate change, There is a one-way relationship where gender equality influences financial progress. Research limitations/ramifications - The findings also have implications for the government of a nation as the privately-owned enterprises.
The Influence Of Institutional Ownership And Profitability On Company Value With Dividend Policy As A Moderating Variable
Authors: Aritopan Miles , Hermuningsih Sri , Hidayat Riskin
Published: October 2024

This research aims to examine the influence of institutional ownership and profitability on company value by considering dividend policy as a moderating variable in banking companies on the Indonesia Stock Exchange for the 2017-2022 period. The research method used is path coefficient analysis to test the relationship between variables. Data was obtained from annual reports of banking companies registered on the IDX. The research results show that there is a positive and significant influence between the profitability variable on company value with a significance value of 0.006 (<0.05) while the institutional ownership variable does not have a positive and insignificant influence with a significance value of 0.309 (>0.05). Apart from that, dividend policy as a moderating variable is able to influence the relationship between profitability and company value with a significance value of 0.000 (<0.05), while dividend policy is not able to influence the relationship between institutional ownership and company value. Thus, the conclusion of this research is that institutional ownership has no effect on company value with or without considering dividend policy, while profitability has a direct and significant influence on company value with or without considering dividend policy. Therefore, company management needs to pay attention to these factors in managing company policies and investments to increase long-term company value.
Evaluation Of Graha Nusantara’s Operational Risk Management Process Using ISO 31000:2018
Authors: Aulia Savira Rima
Published: October 2024

Graha Nusantara is one of the business units of cooperative x which is engaged in building rental. Since the pandemic in 2020, Graha Nusantara has experienced a decrease in demand for building rentals which has led to a decrease in revenue. In addition, Graha Nusantara has also experienced problems related to its business operations such as canceling events by consumers for various reasons, building maintenance and management, employee management to those related to vendor partners. This causes Graha Nusantara to continue to lose money due to ineffective building operations which can actually be prevented by streamlining Graha Nusantara's operations. This study aims to evaluate operational risk management in the Graha Nusantara business unit, which is a building leasing business, with reference to risk management standards based on ISO 31000. The method used in this research is descriptive qualitative analysis with a case study approach, through interview and documentation data collection techniques. The results showed that risk management has not determined the scope, context and criteria process according to ISO 31000 and nineteen risks with various levels of risk were identified. Therefore, this study recommends handling each risk and it is expected that management establishes a risk management policy, especially operational risk
Determinants Of The Proportion Of Tabarru' Funds In Indonesian Sharia General And Life Insurance For The 2018-2022 Period
Authors: Poetra Anasang Diskan , Hendranastiti Nur Dhani
Published: October 2024

This study examines the impact of claim expense ratio, commission expense ratio, total assets, and investment profit sharing income ratio on the proportion of tabarru' funds in general and life Islamic insurance in Indonesia, both sharia and full-fledged business units. The aim is to recognise the factors that influence the allocation of tabarru' funds and how it affects the financial performance of the company. Using panel data regression analysis, this study found that the claims expense ratio has a significant positive impact on full-fledged insurers, while the commission expense ratio has a significant positive effect on the combined model and Islamic business units. In contrast, total assets negatively affect the proportion of tabarru' funds significantly in the combined model and Islamic business units, but not significantly in full-fledged insurers. The investment profit-sharing income ratio does not show a significant effect in all models. These results provide useful insights for the financial management of Islamic insurance companies in designing effective tabarru' fund allocation policies, especially during the transition period from Islamic business units to full-fledged Islamic insurance companies.
Analysis Of Symbolic Value In Purchasing Imitation Louis Vuitton Bags: Economic Sociology Perspective
Authors: Ramadhan Zikri Sharu , Adnan Ricardi S.
Published: October 2024

This research aims to explain the symbolic value in influencing the business of buying imitation Louis Vuitton bags which is seen using Beckert's (2009) four market valuation criteria. Based on a survey conducted by the Indonesian Anti-Counterfeiting Society (MIAP), economic losses due to imitation goods in Indonesia continue to increase every year until reaching a peak in 2014 of 65.1 billion rupiah, in 2020 it was recorded at 291 trillion, with a tax loss of 967 billion rupiah and employment of more than 2 million. Control over counterfeit goods is getting stricter. As explained by Cicilia King, Communications Manager for Louis Vuitton (Indonesia), especially in Europe, the company provides education, including to officers at airports, so that they are able to identify whether an item is genuine or fake. Louis Vuitton, according to various records, is the most counterfeited famous brand ( Kompas.com ). Young consumers are increasingly buying imitation products from luxury brands. Because late childhood is a time of searching for identity and a time of change (Asyia et al., 2022; Sofianita, 2015). This research uses Beckert's theory in the article The social order of markets (2009). Researchers used a qualitative approach with a case study type of research. The findings in this research explain that market valuation criteria consisting of standardization, cognitive anchoring, normative legitimacy, and social positioning are explained in this case study.
KEYWORDS : Symbolic Value, Imitation, Louis Vuitton, Qualitative, Case Study
The Influence Of Promotion And Location On The Increase In The Number Of Consumers At Grand Kartika Restaurant
Authors: Zebua Sri Putri Candeny , Zalukhu Yuterlin , Bate’e Maria Magdalena , Waruwu Eliyunus
Published: October 2024

This study aims to identify the impact of promotion and location on the increase in the number of consumers at Grand Kartika Restaurant. The method used is a survey. The research population includes visitors and service users of Grand Kartika Restaurant from March to May 2024. The research sample consists of 69 respondents collected through questionnaires. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS Version 22 software. The results of the study show that both promotion and location have a positive effect on the increase in the number of visitors to Grand Kartika Restaurant.
KEYWORDS
promotion, location, increase in the number of consumers
The Role of Audit Committee to Decrease Audit Report Lag
Authors: Maulana Deny
Published: October 2024

This study aims to investigate the role of the audit committee as a moderator in reducing audit report lag, with independent variables being audit complexity, board size, and board meetings' impact on audit report lag. The sample comprises 96 infrastructure sector companies listed on the Indonesia Stock Exchange for the years 2022-2023.The findings reveal that the audit complexity (ACX) variable does not significantly positively influence audit report lag, while the board size (BOS) variable does not significantly negatively affect audit report lag. However, the board meetings (BOM) variable shows a significant negative impact on audit report lag. Furthermore, the audit committee (ACOM) strengthens the influence of audit complexity (ACX) on audit report lag and also enhances the influence of board size (BOS) on audit report lag. However, the audit committee (ACOM) does not strengthen the influence of board meetings (BOM) on audit report lag. In summary, this study sheds light on the moderating role of the audit committee in reducing audit report lag, highlighting the varying effects of audit complexity, board size, and board meetings on audit report timeliness within the IDX infrastructure sector.
Work Life Balance As A Moderating Variable On The Influence Of The Green Organizational Culture Variable On Employee Performance
Authors: Nugroho Budi Sulistyo , Wibowo Teguh Setiawan , Subawa Subawa , Hamid Farid Alfalaki , Nurrahman Arif
Published: October 2024

This research is quantitative research with an exploratory approach, an approach that uses previous research as the main foundation pillar for building the article's argumentation building. The data used in this research is primary data obtained from PTPN employees spread throughout Indonesia from Sumatra to Papua. The amount of data obtained was 500 data from the 500 employees. The questionnaire contains 5 statements, namely strongly agree, agree, normal/so-so, disagree, and strongly disagree. These data were analyzed using the Smart PLS 4.0 analysis tool.
The Effect of Technopreneur Education and Entrepreneurship Motivation on Entrepreneurial Interest with Self Efficacy as an Intervening Variable
Authors: Febriyanti Widya , Pricilia Bella , Rusmewahni Rusmewahni , Vera Dewi Kumala Vera
Published: October 2024

This research aims to determine the influence of technopreneur education and entrepreneurial motivation on interest in entrepreneurship with self-efficacy as an intervening variable. This research uses a quantitative approach. The population in this study were 137 students from the Bina Karya Tebing Tinggi School of Economics who took part in technopreneur education. Sampling used purposive sampling. The results of this research show that technopreneur education has a positive effect on interest in entrepreneurship, entrepreneurial motivation has a positive effect on interest in entrepreneurship, Technopreneur education has a positive effect on self-efficacy, entrepreneurial motivation has a positive effect on self-efficacy, self-efficacy has a positive effect on interest in entrepreneurship, self-efficacy has a positive and significant effect in mediating the effect of technopreneur education on interest in entrepreneurship, Self-efficacy has a positive and significant effect on entrepreneurial motivation on entrepreneurial interest
The Effect Of Audit Committee And Capital Structure On Financial Performance In Energy Sector Companies Listed On The Indonesia Stock Exchange
Authors: Jannah Mutiara Raudatul , Pratiwi Amellia , Leon Farah Margaretha
Published: October 2024

The purpose of this study is to obtain empirical evidence regarding the influence of independent variables consisting of audit committee size, audit committee independence, audit committee financial expertise and capital structure on financial performance. The companies used in this study are energy sector companies listed on the Indonesia Stock Exchange (IDX) from 2018-2023. The number of research samples was 17 companies with a total of 102 data that met the criteria using the purposive sampling method. The results of the study obtained are that the size of the audit committee and capital structure have a positive significant effect on financial performance. Meanwhile, the variables of the independence of the audit committee and the financial expertise of the audit committee have no effect on financial performance. This study builds on previous research by adding capital structure variables as independent variables. The implication of this research that has been carried out is to provide direction for financial managers in terms of selecting competent audit committee members and paying attention to the management of the capital structure in order to achieve the company's goals. For investors, it is best to choose a company that has an effective audit committee and a balanced capital structure.
The Demographical Analysis Of Indonesian Buy-Now-Pay-Later Users Financial Wellbeing
Authors: Irsya Daffa Kenian , Faturohman Taufik
Published: October 2024

This study aims to understand what causes financial wellbeing among Indonesian Buy-Now-Pay-Later Users in terms of demographical. A survey from 400 respondents was collected through an online questionnaire from January to June 2024 and analyzed using descriptive statistics, and continued by using Kruksal Wallis and Mann Whitney U in SPSS to test whether there is a statistically significant difference between two or more independent variables. This study is confirmed as the study demonstrates that demographic factors significantly influence financial well-being. These insights emphasize the importance of considering demographic variables when assessing financial health and tailoring financial education, policy-making, and service provision to effectively address the diverse needs of different demographic groups.
The Influence of Transformational Leadership and Organizational Justice on Innovative Work Behavior: the Mediating Role of Psychological Capital and Knowledge Sharing
Authors: Ajrurrahman Adrian , Pusparini Elok Savitri
Published: October 2024

Innovative work behavior is every Civil Servant (PNS) must have to encourage individuals to produce new thoughts, methods and work processes that can be used to increase organizational efficiency and effectiveness. Research on innovative work behavior for civil servants still needs to be widely researched, especially in developing countries. For this reason, this research aims to identify the influence of transformational leadership, organizational justice, psychological capital, and knowledge sharing on innovative work behavior. Data collection was carried out in a single cross-sectional using purposive sampling. The research sample was obtained from Civil Servants who work at State Institutions of Government in Indonesia. The data was processed using Structural Equation Modeling (SEM) with the Partial Least Square SEM (PLS-SEM) with 385 respondents. The results of this study prove a positive and significant relationship between transformational leadership, organizational justice, psychological capital, and knowledge sharing on innovative work behavior. In addition, empirical results show that psychological capital and knowledge sharing can partially mediate the relationship between transformational leadership and organizational justice on innovative work behavior. State Institutions of Government are expected to receive input and suggestions regarding the implementation of leadership and organizational policies so that employees have a positive psychology and a desire to share knowledge and skills so that they can create new ideas as organizational innovations.
Increasing The Effectiveness And Efficiency Of Local Msme Consignment Cooperation With The Vendor System
Authors: Rizaldi Fredy , Munandar Agus
Published: October 2024

MSMEs have an important role in the Indonesian economy but face challenges in adapting to the digital era and establishing effective collaboration with retail companies. This research aims to develop and evaluate a vendor portal system that can overcome this challenge by increasing the effectiveness and efficiency of consignment collaboration between local MSMEs and retail companies. Using qualitative descriptive methods, this research analyzes the impact of implementing a vendor portal system on consignment business processes, including operational efficiency, transparency, and collaboration between both parties. The research results show that the vendor portal system has succeeded in increasing operational efficiency, providing real-time transparency of sales and inventory data, and facilitating better communication between MSMEs and retail companies. Apart from that, this system also supports government programs in encouraging MSMEs to "Go Digital" and "Upgrade"
The Influence Of Financial Compensation And Work Ethic On The Organizational Commitment Of Employees At PT Perkebunan Nusantara IV Work Unit Palm Oil Mill (PKS) Gunung Meliau
Authors: Mawarni Agustina Icha , Yasmin Devi
Published: October 2024

The purpose of this study is to examine the impact of financial compensation and work ethic on the organizational commitment of employees at PTPN IV Gunung Meliau Palm Oil Mill Unit. This research employs a quantitative approach. The sample in this study consists of all employees of PTPN IV Gunung Meliau Palm Oil Mill Unit, totaling 125 employees. This study uses multiple linear regression, correlation coefficient, coefficient of determination, F-test, and t-test. The results indicate that financial compensation and work ethic simultaneously affect organizational commitment. Furthermore, financial compensation and work ethic partially have a significant impact on organizational commitment
Generation Z's Perspective On Interest In Buying Fashion Products Through Social Media And The Tiktok Application
Authors: Astuti Ayu Dwi , Abriandi Abriandi , Simamora Virgo
Published: October 2024

The increased Internet penetration has become a major impetus in increasing the use of e-commerce platforms for online sales. This research is an explanation that aims to find out how social media and Tiktok influence Generation Z's buying interest in shopping fashion products online at DKI Jakarta. The entire Generation Z in the region who used social media and Tiktok to shop for fashion products at least 3 times became the population of this study, with the total number of respondents 208 being selected through the use of purposive sampling techniques. The data collection was carried out with the distribution of Google Forms as one of the forms of questionnaires in DKI Jakarta, and analyzed using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling. (PLS-SEM). The results are proof that social media and Tiktok have a positive and significant influence on Generation Z's buying interest in buying fashion products online.
The Effect Of Incentives On Employee Job Satisfaction At PT Anugerah Firdaus Mandiri : Financial Incentives And Non-Financial Incentives
Authors: Fauzi Achmad , Hidajat Koerniawan
Published: October 2024

In the era of globalization and intense business competition, companies must improve their performance and productivity by ensuring high employee job satisfaction. This study aims to examine the influence of financial and non-financial incentives on employee job satisfaction at PT Anugerah Firdaus Mandiri. This research uses the questionnaire distribution method with all 45 employees of PT Anugerah Firdaus Mandiri as the sample. Data were collected through Likert scale-based questionnaires and analyzed using multiple linear regression with SPSS 22 software. The study shows that financial and non-financial incentives have a significant impact on employee job satisfaction at PT Anugerah Firdaus Mandiri. The adjusted R-squared coefficient of 0,464 indicates that the regression model explains 46,4% of the variation in employee job satisfaction. These results highlight the importance of incentives in enhancing job satisfaction, suggesting that management should focus on incentive policies to improve employee effectiveness and productivity.
The Influence Of Earning Per Share (Eps), Dept To Equity Ratio (DER), And Company Age On Underpricing In Idx
Authors: Putri Mulya Rizky , Fitria Yeni , Setyadi Bagus , Deva Imelda , Haris Sarah , Ifandi Nanda
Published: October 2024

This study analyzes whether the variables earnings per share (EPS), debt to equity ratio (DER), and Age Copies influence the underpricing of the Initial Public Offering (IPO). The theory related to underpricing is the signaling theory. The method used in this study is regression analysis. The results from this study show that only three variables, EPS, DER, and Age Companies, have a significant effect on underpricing. Because of the higher profitability, investors will be interested in buying or getting a substantial return on their participation. Simultaneously, no variables affected underpricing.
Maximizing Profit Growth: How Net Profit Margin And Return On Assets Interact With Firm Size
Authors: Wicaksari Erisa Aprilia , Abiprayu Kris Brantas , Wijaya Angga Pandu , Febriatmoko Bogy , Yulianti Tiara
Published: October 2024

This study aims to analyze the effect of net profit margin and return on assets on profit growth by adding firm size as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange. The population in this study comprises property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique is determined using purposive sampling based on criteria set by the researchers, resulting in a sample of 52 property and real estate companies. Panel data regression and moderated regression analysis (MRA) are used to analyze the data. The results of this study indicate that the net profit margin variable does not affect profit growth, while return on assets has a significant effect on profit growth. Furthermore, firm size can moderate the effect of net profit margin on profit growth. However, firm size cannot moderate the effect of return on assets on profit growth. Based on the results of this study, it is expected that future researchers can add other factors that may influence profit growth. In selecting moderating variables, it is hoped that future researchers will choose appropriate moderating variables to strengthen profit growth.
Analysis Of The Marketing Mix And Its Influence On Purchasing Decisions On The Prasetya Products
Authors: Tini Tien Yus , Harleoni Yuliza Betty , Alie Marzuki
Published: October 2024

This study aims to identify, study and analyze the marketing mix of The Prasetya and The Influences in Customer Decisions to by product of The Prasetya. This study used qualitative research methods, with data collection techniques observation, interviews and explore theh types of open-ended questions where information is free to provide in depth information to be used as research data. The data analyzed is the result of interviews with employees, customers and experienced human resourch of UMKM using analyctical techniques including data reduction, data presentation and levers or cunclusions. The result of this study that marketing mix of The Prasetya has been able to influence consumer purchasing decisions and increase sales turnover and customers always make repeat purchases for the product and also increase the company's profits so that the company's goals can be achieved.
Competence, Motivation And Facilities And Infrastructure As Determining Factors In Dpmptsp Employee Performance
Authors: Tini Tien Yus , Novianty Yessy
Published: October 2024

This study aims to analyze and prove the influence of competence, motivation, facilities and infrastructure on employee performance to support the success of socialization at the Investment and One-Stop Integrated Service Office (DPMPTSP) in Ogan Komering Ilir Regency. This study is a quantitative study, the population in this study were 115 DPMPTSP employees and the sampling method was saturated sampling. The results of this study indicate that partially competence has a negative and significant effect on employee performance, while motivation, facilities and infrastructure have a significant positive effect on performance. Simultaneously, the variables of competence, motivation, facilities and infrastructure have a positive and significant effect on the performance of DMPTSP employees.
The Relationship Between Service Quality And Consumer Satisfaction At UD She Water In Gunungsitoli City
Authors: Laia Hermanius , Mendrofa Yupiter , Laia Otanius
Published: October 2024

The purpose of this research is to find out whether there is a relationship between service quality and consumer satisfaction and to find out how big the relationship is between service quality and consumer satisfaction at UD She Water in Gunungsitoli City. The research used in this study is quantitative research. The sample in this study was the entire population, which was 35 people. Data collection techniques. Data collection techniques used observation, questionnaires and interviews. Based on the results of the study, the researcher drew the following conclusions: 1. The implementation of proper service quality will have an impact on increasing customer satisfaction in any company including UD. She Water. 2. From the calculation of the correlation coefficient above, (rxy) item number 1 was obtained at 0.7070 and for N = 35 at a significant level of α = 5%, the data rtable = 0.334 was obtained. By referring to the valid invalid criteria, item number 1 in the questionnaire with rxy, namely 0.7070> 0.334, is concluded to be valid. 3. From the calculation of the correlation coefficient between variables X and Y, rxy = 0.7388 is obtained, then the correlation coefficient value is consulted in the r Product Moment critical value table. For N = 35 at a significance level of 5% rtable = 0.334. Thus, rxy> rtable or 0.7388> 0.334 is obtained.
The Influence Of Marketing Strategy On Consumer Purchasing Decisions At Transcom Megatronik, Gunungsitoli City
Authors: Halawa Budiwati , Laia Otanius
Published: October 2024

The purpose of the study was to determine the effect of marketing strategies on consumer purchasing decisions and to determine how much influence marketing strategies have on consumer purchasing decisions at Transcom Megatronik, Gunungsitoli City. The type of research used in this study is quantitative research. So the sample in this study was 36 people, this sampling was 36 because there were 36 consumers at Transcom. Data collection techniques used observation, questionnaires and documentation. Based on the results of the study conducted by the researcher, it was found that the Marketing Strategy at Transcom Megatronik, Gunungsitoli City was still not optimal and needed to be improved in order to attract product purchasing decisions at Transcom Megatronik, Gunungsitoli City. From the observations made by the author throughout the study, the author saw that consumers did not really know the products that would be sold because the marketing strategy was not optimal. And from the results of the study, the author concluded that the better the marketing strategy at Transcom Megatronik, Gunungsitoli City, the more purchasing decisions at Transcom Megatronik, Gunungsitoli City.
Exploring The Contributions Of 5-Star Hotels In Bali Indonesia, To Social Development Pillars Of The SDGs: A Descriptive Qualitative Analysis
Authors: Suryantari Yulita , Ngarbingan Hubertina Karolina , Priyana Efraim Bavo
Published: October 2024

The Sustainable Development Goals (SDGs) are a global development agenda designed to address economic, social, environmental, legal, and governance challenges. Tourism, including the hospitality industry, is a key sector highlighted within the SDGs framework. This study aims to examine the role of five-star hotels in Bali in advancing the SDGs, particularly focusing on the social development pillar. Using a descriptive qualitative method, the findings reveal that both five-star hotels in this study have implemented several relevant indicators of the SDGs' social pillar. Hotel A supports SDG 1 (No Poverty) through local employment and social security programs; SDG 2 (Zero Hunger) by distributing food packages to employees and their families; SDG 3 (Good Health and Well-being) through employee welfare programs; SDG 4 (Quality Education) via career development; and SDG 5 (Gender Equality) by promoting women in management roles. Meanwhile, Hotel B emphasizes SDG 1 through Corporate Social Responsibility (CSR) initiatives, SDG 3 by providing health insurance, SDG 4 through staff training, and SDG 5 by fostering an inclusive work environment. These findings demonstrate that the hospitality sector can contribute significantly to the SDGs in Indonesia, particularly in Bali as a major tourist destination. The measures taken by these hotels can serve as a model for sustainable social development practices within the hospitality industry.
Fueling Rural: The Unseen Forces of Family Background and Psychological Factors on Youth Entrepreneurship
Authors: Nasution Muhammad Dharma Tuah Putra , Harahap Ramadhan , Irawan Irawan , Tanjung Aulia Ramadhan
Published: October 2024

Understanding entrepreneurial intentions among rural youth is crucial for fostering economic development; however, this demographic remains underrepresented in entrepreneurship research. This study explores the impact of entrepreneurial family backgrounds and psychological factors-such as self-efficacy, risk-taking propensity, need for achievement, and locus of control-on entrepreneurial intentions among rural youth in Deli Serdang, North Sumatera, Indonesia. A quantitative approach was utilized, employing a cross-sectional survey with data collected from a random sample of 217 rural youth through a structured questionnaire administered in person. Data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). The results demonstrate that both entrepreneurial family background and psychological factors significantly influence entrepreneurial intentions. Specifically, having an entrepreneurial family background positively affects these intentions, while psychological factors also play a significant role. The study validates the research instruments and offers valuable insights into how familial and psychological influences shape entrepreneurial aspirations in rural contexts, reinforcing theories related to entrepreneurial self-efficacy, motivation, and psychological capital. For policymakers, the findings highlight the importance of supporting family-based entrepreneurial initiatives and integrating family involvement into entrepreneurial education. Educators are encouraged to incorporate psychological training to cultivate traits such as self-efficacy and resilience, while practitioners should develop supportive environments that leverage both familial and psychological resources. The study’s limitations include its focus on rural youth, which may restrict generalizability, reliance on self-reported measures, and the lack of exploration into underlying mechanisms or longitudinal effects. Future research should address these limitations by incorporating diverse populations, utilizing objective measures, and examining long-term impacts.
Analysis Of The Influence Of Digital Marketing Strategy Through Search Engine Optimization (SEO) In Increasing Sales Of Msme Products In Indonesia
Authors: Simanjutak Owen De Pinto , Purba Roberto Roy
Published: October 2024

This research aims to analyze digital marketing strategies through Search Engine Optimization (SEO) in increasing product sales. The object of this research is MSME actors in Indonesia. The inscriptors used in digital marketing are Accessibility, Interactivity, Entertainment, Credibility, Irritation, Informativeness. This type of research is a descriptive research with a quantitative approach and the analysis used is a partial Least Square (PLS) model analysis carried out by evaluating the outer model and evaluating the inner model. The number of respondents representing MSME actors was 150 respondents. The results of the study show that Accessibility has a significant positive effect on Product Sales. Accessibility has no positive and insignificant effect on SEO (Search Engine Optimization). Credibility has a positive but not significant effect on Product Sales. Credibility has a significant positive effect on SEO (Search Engine Optimization). Entertainment has a significant positive effect on Product Sales. Entertainment has a positive but not significant effect on SEO (Search Engine Optimization). Informativeness has a significant positive effect on Product Sales. Informativeness has a significant positive effect on SEO (Search Engine Optimization). Interactivity has a positive but not significant effect on Product Sales. Interactivity has a positive but not significant effect on SEO (Search Engine Optimization). Irritation had a positive but not significant effect on Product Sales. Irritation has a significant positive effect on SEO (Search Engine Optimization).
Personal Branding "Gemoy"Prabowo (Case Study On The Tiktok Account @Partai Gerindra)
Authors: Marenza Aghisty Firan , Yanto Yanto , Dianti Martha Heriniazwi
Published: October 2024

Personal Branding is described as a process or effort to build a unique, strong and relevant self-image in the minds of other people. This involves identifying and building on our personal strengths, abilities, and uniqueness as characteristics that differentiate us from others. One of the social media that reflects Prabowo's branding as "gemoy" is the tiktok account @Partai Gerindra. This research aims to dig deeper into the process of forming Gemoy Prabowo's Personal Branding, especially related to the 'gemoy' image that is seen in his public interactions and increasing popularity and having a significant impact on Tiktok social media. The type of research method used in this thesis is descriptive qualitative research. The importance of this research lies in an in-depth understanding of the relationship between Personal Branding of political figures and public perception of their political image. The theory used is Peter Montoya's theory where Personal Branding marketing is the process of building and strengthening a person's personal image and reputation in the minds of other people. There are eight processes for forming Personal Branding owned by Peter Montonya, namely: 1. Specialization (The Law of Specialization), 2. Leadership (The Law of Leadership), 3. Personality (The Law of Personality), 4. Difference (The Law of Distinctiveness) , 5. Visibility (The Law of Visibility), 6. Unity (The Law of Unity), 7. Firmness (The Law of Peristence), 8. Good name (The Law of Goodwill).The results of the research and discussion are concluded as follows from the results of research conducted on Gemoy Prabowo's Personal Brandingon the Gerindra Party TikTok account, that this Personal Branding has succeeded in creating a strong and positive image among social media users. Gemoy Prabowo was able to build a unique and attractive personal identity by introducing the Gerindra Party to the public via the TikTok platform.
Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam)
Authors: Setiawan Veldi Yuni , Narti Sri , Endang SM Anis
Published: October 2024

The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.
Pengalaman Pengguna Ome Tv Di Kalangan Remaja (Studi Fenomenologi Di SMPN 20 Kota Bengkulu)
Authors: Oktaviani Fristy Reka , Endang Anis , Octaviani Vethy
Published: October 2024

This research was conducted to find out what the experience of Ome TV users is among teenagers, especially students at SMPN 20 Bengkulu City. This research uses descriptive qualitative research methods. Data collection was carried out through interviews, observation and documentation. The technique for taking research informants uses Purposive Sampling. The results of the research show that the experience of Ome TV users among teenagers, especially students at SMPN 20 Bengkulu City, occurs in two phases, namely: Because of Motives or past motives, namely at this stage the students use the Ome TV Application because they have a high sense of fun and curiosity. try several interesting features such as random videos to chats and In Order Motive or future motifs, namely at this stage the student uses the Ome TV application as a place to express themselves, develop English language skills and increase relations or acquaintances to invite them to play online games. . In this research, it turns out that there are many things that can improve their abilities, including developing English language skills, they are more creative and they also find friends who share their hobby in playing online games. Behind this, the author also found negative things from the impact of using the Ome TV application on students at SMPN 20 Bengkulu City, such as a lack of socializing with their classmates and finding random vulgar videos through the Ome TV application media.
Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu
Authors: Syaputra Muhammad Afif , Sari Sapta , Maryaningsih Maryaningsih
Published: October 2024

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible
Analisis Hambatan Guru Dalam Penggunaan Media Pembelajaran Berbasis Audio Visual Pada Mata Pelajaran Ekonomi Di SMAN 7 Empat lawang
Authors: Tiara Yusti Anggun , Bahrin Bahrin , Duharman Duharman , Suryani Ade Irma
Published: October 2024

This research aims to determine teachers' barriers to using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang. This type of research is descriptive qualitative with the object being teacher barriers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang and the research subjects are 3 teachers in economics subjects. Data collection techniques use observation, interviews and documentation. The results of the research show that there are several obstacles for teachers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang, namely lack of time in making power points, feeling comfortable with other methods, lack of teacher skills and creativity, teachers not being fluent in using IT. , it is difficult to find videos that match the material, and there are problems with the internet network.
Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial
Authors: Firdaus Muhammad , Sari Sapta , Putra Dilmai
Published: October 2024

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.