bluuebunny/crossref_metadata_2025 huggingface dataset:
Big Data, Financial Digitalization and Enterprises’ Shift from Real to Virtual
Authors: Jing Ziming , Ma Jiajun , Ma Minggu
Published: March 2023

Technological advancements, for instance, big data, mathematical modeling, the Internet of Things, blockchain, and cloud algorithms, have made inclusive finance more feasible. In order to cope with future uncertainties and reduce operational risks, enterprises might increase the proportion of financial assets. Finance, real estate, and other industries have become more and more important to enterprises in recent years. The aim of this paper is to examine how the progress in digital finance has enabled businesses to become more "financial" and to formulate the following policies. The model used in this paper researched how financial digitization affects the degree of financialization of firms. Digital technology has significantly contributed to the financialization of enterprises based on experimental results. A shift from real to virtual economy may result from more real enterprises participating in financial investment or financial business. Based on the model above, dummy variables and their interaction terms are introduced, which shows digitalization level has no heterogeneous effect on the degree of financialization in large and small enterprises. The study discovered that developing digital finance has a favourable impact on how financial assets are allocated by businesses (regardless of size). Due to the financialization of these businesses, financial markets have surely grown more competitive, putting pressure on all participants, and presenting opportunities and threats.
Research on Tesla's Pricing Strategy in China Based on Bertrand Game and SWOT Analysis
Authors: Huang Junming , Jiang Xin , Wang Yiting
Published: March 2023

With the advent of the post-subsidy era, new energy vehicles are the future development direction of China’s automobile industry, the Chinese government has established a number of New-Energy Vehicle (NEV) market stimulus programs. As a foreign car company in China, The price approach employed by Tesla in the Chinese market has turned into an important concern. This article analyzes the future pricing development strategy of the NEV industry represented by Tesla in China, and then analyzes the development trend of electric vehicle companies under different pricing. Using the method of combining SWOT and Bertrand model, a strategic analysis is carried out from two different perspectives, this article focusing on using the SWOT analysis method to conduct a strategic analysis of the overall environment of Tesla's NEV industry with various literatures as the model background, and proposes the future Continue technological innovation, improve production efficiency, reduce production costs and other related development suggestions.
Whether the Air Transport is Going through the Difficulties: Evidence from Dynamic Changes in Brent Oil Prices
Authors: Li Jianhui , Wang Xiaohan , Wang Zichun
Published: March 2023

In 2020, the outbreak of COVID-19 caused a sharp drop in international crude oil prices. The outbreak of the Russian Ukrainian conflict in 2022 has also had a great impact on the fluctuation of international crude oil prices. So far as an important source of energy, the fluctuation of crude oil price is associated with the entire financial market. Therefore, this paper try to find how the air transport industry will going through the dynamic changes of its main source of energy——crude oil. Then the data of Brent oil price and air transportation industry index are selected from six months earlier before the Russian Ukrainian conflict broke out, used for constructing VAR model and ARMA-GARCH model with their logarithmic sequences. Through testing and observing the constructed Var model and ARMA-GARCH model, find the impact of international crude oil price changes on the yield and volatility of air transportation industry, so that the air transport industry can acquire the initiative of energy source.
Value Analysis and Comparison of Animation Markets in America, Japan and China
Authors: Zhang Zhuyi
Published: March 2023

From the invention of the Fenech mirror in 1832 to the release of Humorous Phases of Funny Faces in 1906, from Astro Boy, Space Battleship Yamato, to Neon Genesis Evangelion, from Toy Story to Frozen II, after nearly two centuries of development, The animation industry in various countries has become mature and formed different production technologies and industrial chains: the 3D animation industry led by the United States and the 2D animation industry led by Japan have overwhelming power over the global animation market. With China's active cultural output and capital investment in the world, the animation industry, as one of the best channels, has begun to develop rapidly and become one of the major animation-producing countries. This article will analyze the market value of the above three major animation-producing countries in recent years, elaborate on their respective characteristics and compare them, to try to analyze the trend of the animation market in the future.
Marketing of Perfect Diary in China Research
Authors: Chen Yian
Published: March 2023

As technology develops rapidly nowadays, people’s living standard has risen and this makes the cosmetics market in China starts growing. Perfect diary as a new famous cosmetics brand, which people could see on social media every day is becoming an object of reference for other brands, this is because of their strong promotions and effective advertisements. While Perfect diary is growing, it still has some limitations in different areas like labor, capital, enterprise, and so on. They have potential improvements that could have been down to better achieve their business targets. This research will identify the problems of marketing including advertisements, quality of products and also the solutions for each of them respectively.
Analyze Brandy Melville’s Market Planning and How Can it Succeed?
Authors: Xu Qianhui
Published: March 2023

As the time passed, everything has changed a lot. Many companies have to create new things to consolidate their business, but it’s difficult for them because everyone wants innovation, so there is bound to be more and more competition. Peter Drucker had said that: ’Innovation is creating a resource.’, I agree with this because I see the innovation of Brandy Melville brings success to it. Therefore I am going to research on Brandy Melville’s strategy in my essay, and by using theories of business management to analyze the company itself.
PEST and SWOT Analysis of The Chinese Version of TikTok
Authors: Li Ruiwei
Published: March 2023

This paper applies PEST analysis to The Chinese version of TikTok, a video-sharing app developed by Zhang Yiming-He and founded in 2016. It examines how TikTok has adapted to different market conditions over time using PEST and SWOT analyses. This paper will provide critical insights into how The Chinese version of TikTok has developed from the perspective of the company's top management team in light of changes within the market since its establishment to help them make decisions about their strategy going forward. It will also look at changes in social behavior over time to explain their resilience. The PEST study of the Chinese version of TikTok reveals that the political paradigm of the technical element, which includes the AI big data algorithms and the AI economic calculation model, can stimulate public interest because it is a content platform. As a result of its monopolistic nature, however, it is motivated by a desire to serve the public interest. PAFBJR-301001 can see the opportunities that arise from these problems, but the benefits of technological advances are less noticeable. According to the SWOT analysis, five main advantages stem from the technical aspects. First, it has a vast user volume, which means it has acquired many data on user behavior. Second, it has powerful Big Data-based financial debugging skills. Third, it has access to cutting-edge artificial intelligence tools and data. In the fourth place, it has created an advertiser-friendly platform. As the last step, it has established a public service-oriented website. Because it relies on Big Data, AI's technical flaws—including its flawed big data algorithms and extremely conservative economic calculating model—are greatly relieved because it relies on Big Data. Business choices under a centralized economic paradigm have to be made at the top, reducing room for creativity. Another flaw is that there is no internal mechanism for The Chinese version of TikTok to adapt to changing circumstances or industry trends. The AI big data algorithms and the AI economic calculation model face competition from other participants in this industry who may have access to a more comprehensive database and superior artificial intelligence equipment.
Online Communication Technology Under the Global Pandemic—a Close Investigation into Zoom
Authors: Gu Jianpeng
Published: March 2023

This research paper aims to investigate one of the leading companies in the online communication technology industry--Zoom’s development after the global pandemic. For this purpose, the overall effects of COVID-19 on the industry and various types of users in the industry are reviewed. The advantages and disadvantages of Zoom are evaluated and analyzed, and potential opportunities and threats caused by the beginning or end of the pandemic are identified. Finally, the smart points of Zoom are summarized and recommendations for Zoom’s future development are proposed. In the first place, external, and internal analyses of Zoom were conducted, including industry analysis, competitor analysis, and specific strategies of Zoom. All those analyses were put under a SWOT framework in order to clearly demonstrate the advantages and disadvantages of Zoom after the pandemic. And based on the SWOT framework some recommendations are drawn. After conducting the research, this research paper finds that being able to accurately assess the demands in the industry and seize opportunities by making intelligent, timely decisions on the overall marketing strategy, keeping the advantages while adjusting disadvantages to fit customers’ needs would be the key to success.
The Portfolio Optimization in Different Areas
Authors: Fu Yiyi , Guo Yufei , Song Jiahui
Published: March 2023

Portfolio optimization is a popular method widely used in the financial industry. This paper analyzes the asset allocation analysis for pension and diversified assets in new energy vehicles, computer software, chip, information industry. There are four assets from different sectors. In this paper, Mean-variance and CAPM model were used for portfolio optimization. Meanwhile, the performance of the portfolio is analyzed in this paper by using weights. In addition we compare the final sharp ratio of accepting the Lump Sum or Defined Benefit. The result shows that in the CAPM model, when accepting Lump Sum, "AAPL" and "NVDA" have the maximum and the minimum weight. When selecting Defined Benefit, "ADBE" and "NVDA" have the maximum and minimum weights in the maximum ratio, respectively. This study may be useful for retirees to use in choosing whether to receive Lump Sum or Defined Benefit.
Game Industry in Long-term Uncertain Situation: A Normalized Covid-19 Pandemic Perspective
Authors: Jin Ke , Kang Haichun , Zhou Qixian
Published: March 2023

An unprecedented pandemic of Covid-19 hit the world and impacted the stock price of the game industry in China and overseas. How largely the game industry stock price is impacted, and the prediction of the future trends is being studied in this paper. To have a better understanding of data and to make sure predictions are accurate, this article employs VAR and ARMA-GARCH models. It is found that the relationship between the game industry and Covid-19 in the beginning stage is highly and positively related in China and overseas markets, but then the relationship turns to be negative. In the long run, the impact of Covid-19 on the game industry turned negligible, and the relationship became stable. It is also found that investors do not seem to learn from their previous experiences, and the earning yield of the game industry is repeated over and over in history, but the time for the recurrence of history has been shortened.
Research on Foran Energy Transformation Strategy
Authors: Tszmei Lan
Published: March 2023

Hydrogen energy is a critical component of a sustainable and secure energy future, as well as an important development direction of the global energy technology revolution. Accelerating the development of the hydrogen energy industry can help not only to deal with the global environmental crisis, but also to ensure energy supply and achieve sustainable national energy development. By the end of 2021, there had been more than 10 provincial and municipal hydrogen energy industry plans, as well as more than 30 regional and county hydrogen energy special plans, and the central and local governments at all levels issued policies to promote the increase of hydrogen density, as well as further increased subsidies. Foran Energy is one of many companies making the switch to hydrogen. This article will be based on Foran Energy's data for the first half of 2022, combining the surrounding environmental situation to solve the phenomenon of low profit margins following Foran Energy's transformation. The study found that the company can improve its profit margin by adapting to the world situation and adjusting its development strategy.
Analysis and Game Study of Tesla's Pricing Strategy Based on Consumer Purchase
Authors: Zhang Xinxuan
Published: March 2023

As China's new energy vehicle industry continues to improve, Tesla, the industry leader, will face gradually increasing competitors and will need to make price adjustments to adapt to the market in addition to improving its products. Tesla needs to increase its product range appropriately and diversify its product line to meet the needs of different consumers. This study makes recommendations for Tesla's pricing strategy, with the aim of continuing Tesla's lead in the fast-growing Chinese new energy vehicle market. This paper positions the consumer group of the Tesla brand through market segmentation and analyzes its pricing method's advantages and influencing factors. The relationship between whether Tesla raises its price and whether consumers buy is discussed in the game matrix and Nash equilibrium model through the game theory method combined with the actual situation. The result is that most consumers will buy the Tesla brand even if the price of Tesla increases and give suggestions for future development.
Comparison of the State-of-art Big Data Analysis and Conventional Prediction for Consumer Behavior
Authors: Hu Yufei
Published: March 2023

Big data analysis is a reflection of the transformation of ways to receive information via the Internet. It also affects consumer behavior analysis, which varies from conventional consumer behavior models. This paper summarizes the development of consumer behavior models and compares consumer behavior models based on big data analysis with traditional consumer behavior prediction models. The advantages and disadvantages of them are discussed and relevant suggestions for big data analysis are raised. According to the analysis, the application of big data analysis on consumer behavior shows its superiority in efficiency, sample size and supportive database. Additionally, it successfully adapts to the transformation of the era of information. Consumer behavior models in the current society are more associated with big data analysis and consumption ability of residents. It is valuable to give an overview of what big data has brought to consumer behavior study, how consumption ability has increased in the context of big data, so as to stimulate the growth of consumer behavior study.
Research on Brand Marketing Strategy of Armani Cosmetics Based on the Chinese Market
Authors: Zhang Zihan , Zhou Yige
Published: March 2023

This paper mainly focuses on the research on the brand marketing strategy of Armani cosmetics based on the Chinese market. It is believed that the Chinese makeup market has great potential to provide opportunities for both domestic and foreign brands to succeed. This paper aims to help Armani Beauty and other foreign luxury makeup brands achieve better marketing performance. Literature research has been used for clear analysis. A brief introduction of the Chinese (high-end) makeup market and consumer behavior, the specific marketing performance of Armani Beauty in China, and potential problems are demonstrated in sequence. After that, two corresponding suggestions for Armani Beauty are to broaden its distribution channels in second- and third-tier cities and focus more on growing the male makeup market. Also, two suggestions are provided for all foreign luxury brands: pay attention to omnichannel usage and ensure their extravagant brand image. This paper provides guided suggestions for Armani Beauty and other foreign luxury brands in Chinese marketing, helping them get a deeper understanding of the Chinese market and consumers, thus winning a better reputation and sales return.
A Study on the Influence of Executive Compensation Incentives on Corporate Performance
Authors: Cao Guangyu , Chen Yinkuan , Luo Jingyi , Wang Xiaotian
Published: March 2023

As the continuous development of the international economy, the performance of enterprises is affected by a variety of factors. Factors that affect corporate performance include corporate culture, company size, and executive compensation This paper selects scientific research and technology service companies listed in Shanghai and Shenzhen from 2017 to 2021 as the initial sample, and studies the impact of executive compensation incentives on company results from the sides of executive compensation and executive shareholding ratio. The study found that executive compensation and executive shareholding were positively correlated with corporate performance. Based on this conclusion, recommendations were made to use executive compensation incentives to improve corporate performance.
Forecasting USA GDP Base on ARIMA Model
Authors: Peng Yanyi
Published: March 2023

Since the international tendency is more serious and complex today, GDP as the standard of evaluating economic final output has been paid more attention. GDP is the market value of all final goods and services produced within a country in a given period of time. In this paper, Box-Jenkins method is used to build ARIMA model for forecasting American GDP from 2000 to 2010. The most appropriate model for USA GDP is ARIMA (1, 1, 2). At last, this paper uses the model to forecast American GDP for next a few years. According to the forecasting plot, the trend decreases slowly, which means that GDP will decrease in several future years. In the case, America can take action like increasing job opportunities, encouraging consumption immediately to prevent the decreasing trend. The significant meaning of forecasting GDP is to let countries notice the possible future trend of the whole country’s economy and change policies in time to make the situation better instead of being unprepared to face problems.
Equity Valuation of Ferrari under Multiple Valuations
Authors: Wang Yihan
Published: March 2023

This paper aims at determining the stock price of Ferrari, which is a leading company in the luxury performance car industry, to evaluate if it's overpriced or not and discuss the potential limitations of the valuation method. The valuation is based on multiple valuations. The target share price of Ferrari is calculated using the average P/E ratio after identifying Ferrari's comparable peer group. The paper calculates a share price of $91.98, which is significantly less than its current share price of $196.90, based on the P/E ratio valuation. The outcome suggests that Ferrari was expensive. Ferrari's dominant position within the industry as a whole and the inherent flaws in the valuation mechanism is the key factors influencing this. To have a better understanding of the company itself, more models, such as discounted cash flow valuation, are advised. P/E ratio valuation can be employed as an initial screening technique. This essay offers some insights into Ferrari and the entire high-performance automobile market, which can be helpful when calculating the share prices of top firms like Ferrari.
The collision of theCOVID-19 and the Chinese automotive industry
Authors: Zhou Zihao
Published: March 2023

In the context of the slow or even stagnant development of China's auto industry in the epidemic environment, the specific hazards caused by the epidemic are studied. A survey on the share of auto production by region, auto production, sales trends, and offline events is conducted, and the critical situation faced by the supply chain and offline marketing model is reported. It is proposed that the supply chain should change its previous strategy to increase the resilience of the supply chain against uncertain external factors; that it should shift the focus of the supply chain to the area of core components and enhance the production level of the relevant segments; that it should propose a more automated and modern production process; and that it should transform its primary marketing model from offline to online apps and live promotions. In the face of the impact of the COVID-19 on the market, the automotive industry must establish a more resilient supply chain model and a new sales model to cope with this massive market shift.
Stock Screening Based on Fuzzy Comprehensive Evaluation Model: A Case Study of the U.S. Financial Services Industry Banking under the COVID-19 pandemic
Authors: Yu Chenghao
Published: March 2023

Faced with the strong impact of the epidemic, investment strategies also need to be optimized according to the actual situation. This paper analyzes the data of 282 stocks in the financial services industry and banking industry in the U.S. stock market from 2015-2021 through the fuzzy comprehensive analysis model, and selects a relatively appropriate intra industry portfolio according to the Sharpe ratio. In the process of research, based on the existing data and the social assessment of the covid-19 epidemic, a fuzzy comprehensive analysis model was initially constructed. This provides corresponding evaluation rules for each influencing factor, and determines its weight in a certain level of fuzzy comprehensive analysis model. Then, the experiment can screen out 29 high-quality stocks in the industry according to the total score. Then, the experiment classifies high-quality stocks according to their different characteristics, and selects the stocks with the highest scores in each category to participate in portfolio comparison. Finally, the experiment will focus on the Sharpe ratio and select a relatively good portfolio example at this stage after comprehensively evaluating the rationality of other values. At present, this example has strong investment value, and the investment strategy discussed in this paper may also have strong applicability in other industries after appropriate adjustment.
The Effects of COVID-19 Epidemic on the AUD/CNY Currency Exchange Rate
Authors: Li Qingyun
Published: March 2023

Contemporarily, the COVID-19 has affected various fields around the world, which has strongly affected the global economy. As a macroeconomic indicators, exchange rate might has been influenced at least in some exytents. On this basis, this article examines empirically whether the COVID-19 outbreak has an impact on the Australian foreign exchange markets in terms of SARIMA and LSTM models. The results are obtained and analyzed based on daily AUD/CNY exchange rate data with one-year time intervals from 2018 to 2021. According to the analysis of the RMSE values of the SARIMA and LSTM models, it is revealed that the Australian foreign exchange market experienced a transitory shock. Thus, some possible explanations for the shock are put forth. Assuming the Efficient Market Hypothesis holds, these included the Australian lock-down policy, a shift in confidence, and the conventional Uncovered Interest Parity theorem. Overall, these results shed light on guiding further explortaion of currency exchange rates variations during pandemic.
Comparison of Stock Price Prediction in Context of ARIMA and Random Forest Models
Authors: Zhao Yuxin
Published: March 2023

With the gradual improvement of the stock market system, coupled with the increase of per capita personal income, speculating in the stock market will become the main way for residents to invest in the future. Being able to predict the return on stocks is a highly desirable thing for investors. Predicting the future trend of stocks is an essential part when investing in stocks. There are many categories of stock prediction. The purpose of this paper is to compare the ability of the ARIMA and the random forest model to predict the stock market by introducing these two models’ theoretical knowledge. The results turn out that the ARIMA model is more suitable for short-term forecasting although it's essentially only valid for linear relationships. As for the random forest model, it has higher accuracy but it's more complex and computationally expensive. Overall, these results shed light on guiding further exploration of stock price prediction based on the state-of-art machine learning scenarios.
How Digital Retail Markets Recovered the China's Economy and Change the Consumer Behaviors During the COVID-19
Authors: Li Hongqing
Published: March 2023

As the COVID-19 pandemic swept the world, many countries' economies were hit hard. Isolation and working online have had such an impact on people's lives that even daily shopping is difficult to achieve. However, some countries like China, have stabilized people's mood, addressed people's needs and achieve a degree of economic recovery through e-commerce platforms. This paper analyzes the contribution of e-commerce to economic recovery by comparing and analyzing the changes of online and offline retail market purchases in China before and after pandemic. And by comparing the volume of different goods, it is better to judge the impact of the COVID-19 on people's consumption behavior, so as to put forward suggestions for the future market in China. As result, through research on online consumption in China, it was discovered that e-commerce contributed to encouraging consumption and restoring consumer confidence in the later stages of the pandemic. During the epidemic, consumers adopted new consuming behaviors, including hoarding and online buying.
Analysis of the investment value of Motional based on SWOT analysis
Authors: Dong Junyi , Hua Bei , Zhao Qian
Published: March 2023

With the continuous rise of investment diversification, more and more people invest in enterprises, hence it is more important to analyze the investment value of enterprises. Many enterprises have no investment value analysis. Therefore, the theme of this paper is to analyze the investment value of emotional based on the SWOT model. The research method of this paper is as follows: first, search the information of listed companies which is similar to emotional, and analyze the data. The researchers find Hyundai motor group is a company that is similar to motional's financial and non-financial situation recently. Secondly, collect the financial and non-financial data of Hyundai Motor Group through its annual report and official website, such as balance sheet, cash flow statement, income statement, management team information, and customer group information; Finally, analysis of the existing data of Hyundai Motor Group through the swot model, draw a conclusion about its advantages, disadvantages, trade environment and industry competition. Hence it can get a conclusion about whether Hyundai Motor Group has investment value by summarizing the above aspects. Because of the high similarity in the industry and development between emotional and Hyundai Motor Group, it can draw an analogy whether emotional has investment value. The study finds that Hyundai Motor Group has many advantages; few disadvantages; an excellent trade environment and weak industry competition. Based on the above contents, the research concludes that Hyundai Motor Group has a high investment value. Hence emotion has a high investment value.
Price Prediction of Ames Housing Through Advanced Regression Techniques
Authors: Han Yueting
Published: March 2023

House price fluctuates at all times, and it is necessary to predict the future house prices for the reason that it is crucial for buyers, property investors and the economy as a whole. This article reveals the important features relating to house price and demonstrates the method of predicting house prices in Ames, Iowa through advanced regression techniques, such as correlation, feature engineering, and model building. The prediction is performed through machine learning methods based on the dataset containing almost all the features of residential houses in Ames, Iowa. The dataset was originally splitted into the ‘train set’ and the ‘test set’. Six models were chosen, LASSO Regression, Elastic Net Regression, Gradient Boosting Regression, XBoost, LightGBM, and Stacked Model, for evaluation under the five-fold cross-validation to check the performance of the algorithms and report the root-mean-square logarithmic error. Eventually, Gradient Boosting Regression Model is chosen by the lowest root-mean-square logarithmic error of 0.04615 and a low cross-validated value of 0.1174 to predict the house price to benefit buyers, investors, and the whole society.
Analysis of the Core Competitiveness of Chinese Banks Based on Financial Statements
Authors: Ni Chong
Published: March 2023

China adapts to market trends and improves its financial system, unified large-scale commercial banks, joint-equity commercial banks, agricultural banks, and other commercial banking systems to create a competitive market. Increasing competition in the banking industry has driven all commercial banks to focus on improving their key skills. This paper analyses Bank of China's fundamental skills through financial statements and makes development-related insights. Core competences help organizations maximise earnings and sustain a competitive advantage, according to this paper. The paper analyses Bank of China's background and external environment, then its balance sheet, income statement, and cash flow statement. Industrial and Commercial Bank of China, Agricultural Bank of China, and China Merchants Bank are used as comparative objects to analyse Bank of China's operation from multiple perspectives. The study says Chinese banks are extremely liquid but less profitable than competitors. Bank of China's strengths include its liability management and worldwide diversification, but it also has a poor resource allocation, a single capital structure, unstable operating cash flows, and considerable external impact.
Research on the Risks and Strategies of Using Viral Marketing in the New Media Age
Authors: Li Sicong
Published: March 2023

Viral marketing has become a popular word in marketing as the Internet developed and media format changed, which offered new opportunities for businesses to market their products or services. Although this kind of marketing method is famous for its low cost and high efficiency, it is still risky. The paper does a lot of literature analysis and case studies, finding out there are three main risks of viral marketing: uncontrollable process and results, negative influences due to the difference between the reputation and the quality, and consumers’ tiredness to too much repetitive information. The paper recommended optimizing the proportion of different kinds of campaigns, more realistic marketing without excessive exaggeration, and increasing the variety and diversity of viral marketing instead of the quantity of the information. The paper aims to help marketers and company leaders better understand the risks and dangers of using viral marketing inappropriately and develop recommendations to grow viral marketing more safely and effectively.
Evolution in Tencent’s Game Marketing Model under the Adolescent Model: Case Study of Arena of Valor
Authors: Dong Bowen , Xiao Boxiang , Yeung Hin
Published: March 2023

China is the most promising game market in the world. However, with the development of the game industry, the Chinese market is facing a severe problem - the problem of addiction to games among the youth group. The issue of youth game addiction has become a problem that cannot be ignored in society. How game operators should actively respond to the national policy and simultaneously cope with the social resistance to games is the first problem that needs to be solved. Based on the above background, this study selects a typical case in China’s game market-Wang’s Glory-for multi-dimensional analysis. This study argues that introducing the youth mode has greatly standardized minors’ play modes and habits. With the launch of the youth model, indirect problems such as buying and selling accounts and the influx of many target customers into the overseas game market have arisen.
Better Solutions Based on the Analysis of Keurig’s Marketing Strategy and Its Marketing Approach
Authors: Liang Shicheng , Wang Yuhan , Yang Junjie
Published: March 2023

Keurig Green Mountain Inc., the former name Green Mountain Coffee Roasters, is well-known for leading in making coffee makers and also offers a large variety of coffees and fast brews. In 2006, the company finished the acquisition of Keurig Inc, buying the remaining 65 percent of its interests for $104.3 million, and eventually changed its name to Keurig Green Mountain Inc. in 2014. In 2015, Bart Becht, Chairman at JAB Holding Company, announced the acquisition of Keurig Green Mountain Inc to obtain the U.S. market. In addition, the company acquired Dr Pepper Snapple Group to capture more market share in the North America Market. Using a case study approach, this study explores the current state of marketing in the coffee retail industry using Keurig as a backdrop, identifies problems with its marketing, and makes guiding recommendations. On the one hand, this study can improve the literature on marketing in the retail industry. On the other hand, this study serves as a guide for other companies marketing strategies.
Analysis of Retail Industry under the Background of Covid-19--Based on the Financial Statements Analysis of Walmart
Authors: Zhou Yuhan
Published: March 2023

Since the outbreak of COVID-19, the emergence of COVID-19 has brought an unprecedented blow to all industries. At the same time, it also brings great challenges to the national economy. For retail enterprises such as Walmart, the occurrence of the COVID-19 not only tested the enterprises' ability to deal with accidents, but also forced them to develop in other fields. Based on the conflict between retail enterprises and management policies of pandemic in the post-pandemic era, this paper summarizes the current changes in consumer preferences and habits. Also, this paper uses SWOT analysis model to analyze strengths, weaknesses, opportunities and threats that Walmart has encountered. In addition, this paper also analyzes Walmart's financial capability indexes in various aspects, such as solvency and profitability. Finally, according to the data obtained from the analysis, some suggestions for Walmart's development are put forward. In this kind of economic depression, Walmart, as one of the global retail giants, has also suffered a serious effect. Based on Walmart's financial statements in recent years, this paper uses the comparative analysis method to analyze Walmart's business strategy in the post-pandemic era.
How China's High-Tech Industry Breaks through under Sino-US Trade Friction: The Case of Huawei
Authors: Yu Yanfei
Published: March 2023

The various measures of the United States under the Sino-US trade friction are a precise blow to China's high-tech industry, so it is vitally important to study how to break through of the high-tech industry under the Sino-US trade friction. This paper takes Huawei Technologies Co., Ltd (hereinafter referred to as Huawei) as an example. It proposes countermeasures at the enterprise level by studying Huawei's countermeasures. The results of the study conclude that the most important thing is to increase R&D (research and development) expenses and introduce talents to enhance the enterprise's R&D capability to avoid being constrained by others, in addition to which when the R&D capability has apparent advantages in the global scope, there will be no lack of sales channels and partners. Moreover, enterprises also need to have a forward-looking, prepare for the worst, and adequate stock to ensure that the short-term can continue operating the industry. Furthermore, suppose Chinese companies cannot work with U.S. high-tech companies or sell in the U.S. because of sanctions. In that case, they should actively seek other partners and expand sales in their significant markets to mitigate the impact of reduced U.S. consumption.
Research on the Business Strategy Employed by China's Mask Industry to Minimize the Impact of COVID-19
Authors: Liu Juetai
Published: March 2023

Based on SWOT–PEST analysis theory, this study compares and analyzes the external macro environment impacting Chinese mask companies and the strengths and weaknesses of these companies when confronted with similar unknown risk impacts. Furthermore, this study examines the opportunities and challenges of these companies in such a market environment and analyzes what marketing strategies they should employ. In conducting a comparative analysis, the significance of the study lies in its investigation of the impact of external environmental factors on making marketing strategies, aiming to improve the correctness of the company's choice of marketing strategies. This paper is also significant because it explores how companies can change their marketing strategies to overcome challenges, seize opportunities, and generate growth when facing rapid changes in the economic environment caused by the disturbance from unknown risks. Therefore, this study hopes to provoke discussion on how Chinese mask companies can survive and progress in the post-epidemic era.
The Effectiveness of Price Discrimination as Pricing Strategy in Low-cost Airline: Case from Southwest Airlines
Authors: Yu Yijun
Published: March 2023

Price discrimination has become one of the airline industry’s most popular and common pricing strategies. The airline industry mainly uses three levels of price discrimination, charging different values for different customer groups. Due to this strategy, airlines can achieve maximum company profits. There are different types of airlines, and in this paper, we focus on the example of a low-cost airline - Southwest Airlines. Discussing the effectiveness of price discrimination as a pricing strategy in a low-cost airline is the primary purpose of this paper. In this paper, we present the essential background, advantages, and recent achievements of Southwest. How the company has successfully used price discrimination is analyzed and demonstrated with a specific example. Finally, it is concluded that for low-cost airlines, price discrimination is good but not necessarily the most effective and that other pricing strategies are to be considered among them.
Nike’s Culture and Organizational Strategy
Authors: Ye Zhen
Published: March 2023

Sports are becoming more and more popular today. With the slogan of being light and fast and encouraging everyone to exercise, more and more sports brands are established one after another. Whereas today Nike is still the top company in this field. This article explores how Nike's corporate culture is touched by people's hearts and how its marketing strategy stands out from others. The article also briefly introduces the methodology and results of some of Nike's customer research in a particular place or the marketing research to get more information from the customers. There's also the relationship between culture and strategy like how Nike's culture influences its marketing strategy. The results show that the public gradually recognizes the brand Nike and becomes popular all over the world because of Nike's excellent innovative marketing concepts. In summary, Nike should maintain marketing and strengthen product research and development. Therefore, they can also make many new technology or products.
Strategic Analysis of Social Media Software -- the Communication Strategy and Marketing Strategy of Douyin
Authors: Jiang Xinyi
Published: March 2023

Nowadays, all kinds of advertising and media are fully integrated with our lives, and it can be said that the media interaction of the new era has brought people a different life experience. How to connect products with people, how to achieve the perfect integration of media and the market, and how to efficiently mobilize and use resources to bring great wealth to people have become the most concerned topics today. The launch of Douyin software has brought people a different idea of modern digital media. In this paper, the literature research method, induction method and case analysis method are used to study the marketing strategy and communication strategy of Douyin short video. Based on the three elements of STP marketing strategy and 4Ps marketing theory, the marketing strategy of Douyin short video is analyzed, including market segmentation, target market, market positioning, and specific analysis of product strategy, price strategy, place strategy, and
Japanese animation development and market strategy
Authors: Guo Jiaxin
Published: March 2023

This article will first briefly describe the development process of Japanese animation, and outline that the Japanese animation industry struggled to survive in the Japanese market in the early days, gradually developed and seized market share in the mainstream European and American animation at that time, and successfully seized the international market share. After several difficulties and crises, it finally became the history of Japan's proud cultural soft power. After that, this research will analyze the impact of streaming media platforms on the Japanese animation market in the current booming Internet era, and briefly talk about the opportunities and challenges he faces. At the same time, some measures and changes of the Japanese animation industry in response to the new media crisis will be listed. Finally, it analyzes how the Japanese animation market grows gradually in Japan's domestic market and international market, and analyzes the strategy in the face of changes.
Prediction Model of Gold Yield Time Series Based on ARIMA and LSTM
Authors: Wang Duo
Published: March 2023

To improve the accuracy of stock forecast returns, this paper will select ARIMA and LSTM forecasting models from traditional forecasting models and nonlinear forecasting models, respectively, to establish a more suitable forecasting method for gold returns. As the research object, this paper will choose the gold return from January 1, 2000 to April 30, 2020, and take May 2020 as the forecast time range. First, this paper will introduce the background of gold yield. Next, this paper will explain the definition of the ARIMA model as well as the LSTM model and the research methodology. Then, this paper will compare the models set up for forecasting gold yields under different parameters. Finally, this paper chooses the model with the most suitable parameters for the normalized values and show by the results that both models are not suitable for analyzing the gold yield. The research of this paper has important theoretical and practical significance for the prediction in the financial field.
The Development of the IS-LM-EE model and its Implications for Economic Policy
Authors: Chen Zining
Published: March 2023

The macroeconomic activity must consider the effects of the ecological environment as ecological sustainability increasingly constrains humans’ economic behaviour. Therefore, how to use fiscal and monetary policy tools to achieve harmonious economic and environmental development has become a hot topic of research among scholars. As a result, this study begins by distinguishing between the IS-LM-EE family of models and the various impacts of the same combination of monetary and fiscal policies on economic growth. It is discovered that the link between environment and capital is not clearly described in the models, which results in a variety of policy consequences. For example, tight fiscal and expansionary monetary policy would boost the economy in the Heyes and Sim IS-LM-EE models, whereas the Decker and Wohar model would experience an economic downturn as a result of the same policy combination. Meanwhile, the models of Heyes, Lawn, Decker and Warhar lack further automatic adjustment methods, and although the Sim model features an adjustment mechanism, its lag can significantly affect its effectiveness. Secondly, the study employs Heyes' model as a theoretical basis to simulate the economic impact of government policies including carbon emission quotas and concludes by summarising the limitations of the existing models.
Different Models and Their Influences on Portfolio
Authors: Wang Shouyu
Published: March 2023

In the modern era, people’s lives and economic activities become increasingly related. People use financial models to make their financial decisions for investing. With these financial models, investors can analyze the portfolio, find the optimal weights of each stock to maximize return and minimize risks, and ultimately make wise decisions. Markowitz Model put forward in 1952 by Harry Markowitz and Index Model developed by William Sharpe in 1963 are two important modelling methods in the field of portfolio management. In this paper, ten stocks from four different industries are used to build a portfolio with low overall risk. After that, Markowitz Model and Index Model are compared and contrasted through constructing minimum variance portfolios and maximum Sharpe portfolios. In addition, the analysis is applied on three different constraints might be provided by the clients. During the process, the data analysis and model construction are through Microsoft Excel. When constructing the Minimum Variance Portfolio, the Markowitz Model has larger return, standard deviation and Sharpe, but when constructing the Maximum Sharpe Portfolio, the Index Model has larger return, standard deviation and Sharpe.
Analysis of Price Effect and Employment Effect of Government Tax Reduction
Authors: Wang Shuodi
Published: March 2023

Under the influence of today's pandemic, it has led to the stagnation of production and business operations in various industries and the shutdown of enterprises, bringing serious disasters to the global economy. In order to mitigate the loss, governments are adopting policies to ensure the economic development of their countries, such as reducing taxes and fees, issuing national bonds, etc. In this paper, we will assume a closed economy and use Keynesian model to study the effect of government tax cuts on price level and labor employment. Through the rigorous logical analysis and theoretical derivation of this paper, it is found that in a closed economy, if the government reduces taxes, the employment of a country will be increased accordingly, and the price level will have a restraining effect to curb inflation. At the same time, this study can allow the government to formulate and improve policies more scientifically, bring reference and reference to the market, and help enterprises adapt to the market, understand the information and make the proper decisions.