bluuebunny/crossref_metadata_2025 huggingface dataset:
DIGITAL TENDENCY OF HUMAN RESOURCES MANAGEMENT
Authors:   Institute for the Ukrainian state employment service training institute, Plysenko Halyna
Published: April 2022

The article examines the impact of digitalization on human resource management. It is noted that digitalization is both a harbinger and the result of a new era called the digital economy and the fourth industrial revolution ("Industry 4.0"). It caused transformational consequences in all spheres of life, features of functioning of existing branches of economy and caused emergence of new spheres of business, processes and systems. It is determined that the positive impact of digitalization on human resource management may depend on the maturity of system structures, because without a solid foundation in the process of personnel management, random decision-making using digitalization methods usually leads to chaos or can not fully take into account the benefits of e-management. The following factors that have a positive impact on human resource management due to digitalization are identified: the structure of the organization; human interaction; personnel management strategy; maturity of personnel management system. Advanced technologies must match the structure of the organization; the effectiveness of advanced technologies also depends on human interaction. The effectiveness of advanced technologies depends not only on the technology itself, but also on the characteristics of the internal structure of the organization, such as reporting hierarchies and standard operating procedures. HRM digitization can increase an organization's productivity for at least two reasons: first, employee data can be efficiently collected, processed, and used using advanced digital technologies, and the organization can identify the best employees. The positive link between the interaction of human resource management and digitalization is enhanced when the human resources management strategy is effective. workflow and development of human resources management system. The impact of advanced information technology varies depending on the internal personnel management system. To fully reflect the effects of digitalization of human resource management, HR managers should be actively involved in developing the organization's strategy. The effectiveness of digitalization of human resources management can be influenced by many factors, such as: maturity of the personnel management system, strategic involvement of personnel and the level of involvement of personnel managers, development of the organization's IT infrastructure, level of digital skills of an individual.
SOCIO-ECONOMIC CONCEPT FOR THE DEVELOPMENT OF INCLUSIVE TOURISM IN THE REGIONS OF UKRAINE
Authors:   National Aviation University, Bielousova Natalyya
Published: April 2022

The article examines the socio-economic concept of the development and implementation of inclusive tourism in the regional system of Ukraine. The reasons and factors that contributed to the emergence of a new interdisciplinary direction as inclusive tourism are determined. Attention is focused on the main functional features of inclusive tourism, factors of limitation or influence on the organization of inclusive tourism, taking into account the peculiarities of economic development in each region and the prospects for economic growth of the region in the process of introducing inclusive tourism. The toolkit for the socio-economic development of regions is assessed and an algorithm for the socio-economic regulation of the development of inclusive tourism in the regions of Ukraine is proposed. The analysis of natural resource and tourist and recreational components for each administrative-territorial region was carried out, on the basis of the indicators of which a schematic map of the potential for the development of inclusive tourism in the regions of Ukraine was built. It was found that in order to introduce a new direction, which is inclusive tourism, it is necessary to take into account a number of factors that can both positively influence the development of inclusive tourism in the region and pose a certain economic threat. The article emphasizes the importance of the development of inclusive tourism within the framework of socio-economic relations at the regional level, which, on the one hand, speaks of a unified model of its implementation, on the other hand, of an individual approach to this project, from the point of view of the resource and infrastructural features of each individual region оf Ukraine. The combination of scientific and practical approaches and methods made it possible to develop a socio-economic concept of regional development of inclusive tourism, using a systematic approach and scenario analysis of possible ways to develop inclusive tourism in the regions, using general and special principles, tools and stages of research into the development of inclusive tourism in the context of functioning socio-economic system of the region.
PROBLEM OF LAND`S CONSERVATION AND PROTECTION AT THE PRESENT STAGE
Authors:   National University of Life and Environmental Sciences of Ukraine, Novakovska Іryna , Skrypnyk Liliia ,   National University of Life and Environmental Sciences of Ukraine, Ishchenko Nataliia ,   National Aviation University
Published: April 2022

The article deals with the main tasks of land reform. It is noted that over the years of land reform has not been developed no land management documentation of complex nature has been developed at the national and regional levels. Shortcomings in the uneconomical use of land during their redistribution, in particular the occupation of agricultural land, are indicated for non-agricultural purposes. The problems of land protection as a result of "underfulfillment" of land management functions in the course of land reform are determined, and also it was established that the development of not only forecast (pre-project) and planning, but also many types of project has decreased or stopped altogether, working and technical documentation on land management. The problem of ignoring the requirements of the state bodies on the need for special protection of the land fund has been studied. It was established that during the formation of the united territorial communities no land management projects were developed to establish their boundaries, no land management schemes of the united territorial communities were drawn up, no work was carried out on the formation of communal lands in settlements, etc. It is considered that the expansion of the territories of settlements was made in the absence of master plans for their development, without proper justification only on the basis of schemes of establishment of boundaries of local councils, villages, settlements, cities. It is proved that continuous large-scale soil surveys are not carried out for a long time, as a result, the quantitative and qualitative accounting of lands has been neglected, there are no full-fledged updated data for the organization of land monitoring and economic stimulation of soil fertility preservation. settlements have no master plans, no boundaries. It is established that the abolition of the moratorium on the purchase and sale of agricultural land from July 1, 2021 leads to the abolition of the legal norm, namely – prohibiting the owner to dispose of his land ownership. Proposals for the development and implementation of a set of measures at the national, regional and local levels to preserve the main national wealth of the state – land.
IMPROVEMENT OF ACCOUNTING COSTS OF PRODUCTION AND FORMATION OF COST OF PRODUCTS
Authors:   Zaporizhia National University, Aleksandrova Oksana , Gryn Victoriia ,   Zaporizhia National University
Published: April 2022

The growth of competition in the industrial market is accompanied by a constant search for ways to influence the cost of production in order to reduce production costs. The problem of effective management accounting in industrial enterprises of Ukraine acquires special significance at the present stage of economic development, as during the period of independence the volume of industrial production has halved. The existing unsatisfactory downward trend can be explained by ineffective management policies both for the industry as a whole and for the control of cost processes in specific enterprises. This, in turn, led to a decline in the profitability of the industry. Therefore, the study of the possible formation of new systems of accounting and cost analysis in industrial enterprises of Ukraine in connection with their further reorientation to international markets is of particular importance. In modern business conditions, the need for management in the operational information about the amount of costs incurred for the production of products is increasing. The main factor in increasing the profitability of economic activity of enterprises and ensuring their stability in the market environment is to reduce production costs, which is impossible without creating an effective system of accounting and analysis. The article reveals the essence of the concept of "production costs" and «production cost formation», considers the classification and composition of production costs, systems and methods of cost accounting and costing. The article is devoted to the development of theoretical and methodological principles of enterprise cost management. The study is based on the analysis of the concepts of «costs», «production costs», «cost management», factors and methods of influencing these economic categories. The object of research is the process of enterprise cost management, the subject of research – a set of theoretical, methodological and practical approaches to the process of enterprise cost management. The results of the study are aimed at improving the organization and methods of accounting for production costs. The implementation of the results of the study will improve the quality of accounting information, and, consequently, improve the practice of production cost management, bring the method of cost management and costing in the enterprise to modern business requirements, international and national standards.
CUSTOMER LOYALTY PROGRAMMES ACCOUNTING ISSUES (SELLER’S SIDE)
Authors:   Ukrainian-American Concordia University, Arutyun Amalyan
Published: April 2022

The article provides a brief overview of national and international standards for accounting discounts compared with bonuses accounting. While domestic bookkeepers still treat the costs of redeeming bonuses as selling/marketing expenses, IFRIC 13 ‘Customer Loyalty Programmes’ since 2007 has constituted the procedure of reporting information about the nature, amount and timing of revenue and cash flows under such program. In subsequent years in accordance with IFRS 15 ‘Revenue from contracts with customers’, the procedure of bonuses accounting was supplemented by the introduction of additional variables that must be taken into consideration – uncertainty and material right. The new standard introduces a five-step approach to bonus accounting, the last two of which regulate the allocation of the contract price to individual performance obligations and the recognition of income upon performance of obligations. All steps related to bonus accounting are illustrated with examples.
MODELING THE IMPACT OF SOCIO-ECONOMIC CRISES ON MIGRATION PROCESS
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Pyshnograev Ivan , Vasiltsova Yuliia ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: April 2022

Migration movements, in particular external migration, are common to all countries of the world, and Ukraine is not an exception. The peculiarity of the role of movement between states is the ability to achieve a balance between the quantitative and qualitative composition of the labor force, so it is important to understand the nature of the migration process and be able to predict it for decision-making at the state level. Modelling of the external migration process are taking into account the influence of economic factors, so using of machine learning methods is proposed. This choice of methodology is explained by the fact that machine learning allows to obtain high values of accuracy in forecasting of socio-economic phenomena. Indicators of socio-economic crises, as well as factors characterizing the level of development of the state were used in the selection of factors influencing the external migration process. The migration process was predicted using the "random forest" method. The selection of the model was based on minimizing the deviations of the predicted data from the actual ones. Еhe model was trained on statistical information from 15 countries, covering a period of 20 years. Сountries were selected according to the size of migration flows with Ukraine, taking into account both the flow of departure and the flow of arrival. Net migration rate, counted by dividing the number of immigrants by the number of emigrants, was used as the indicator of migration movement. To predict the importance of influencing factors, time series forecasting methods were used, in particular the ARIMA model, the choice of the best model was based on minimizing the Akaike criterion. The obtained results were used to forecast the external migration process for Ukraine for 2020–2021. In the course of the work the methods of correlation and regression analysis, theories of statistics, ensemble methods of machine learning, methods of forecasting time series and construction of neural networks were used. The model presented in the article can be used to predict the nature of migration between states, taking into account the influence of various factors.
STRATEGIC ANALYSIS OF AGRICULTURAL WASTE MANAGEMENT MECHANISMS
Authors:   Yuriy Fedkovych Chernivtsi National University, Biloskurskyi Ruslan , Yevchuk Khrystyna-Iryna ,   Yuriy Fedkovych Chernivtsi National University
Published: April 2022

With the general development of the world economy, the total production of agricultural goods increased, and the total mass of waste from their production increased. The article analyzes possible approaches in the strategic analysis of agricultural waste management mechanisms. The essence of "strategic analysis" and "agricultural waste management" is considered. The ambiguous attitude to the creation of strategies and their analysis, especially in the realities of agriculture, is emphasized. The macro level of waste management mechanisms by the method of Four Functional Approaches is considered. The way of integration and creation of the main aspects of the strategy of agricultural waste processing is given. Describe the main objectives of the implementation of product management and their division into soft and hard. In the future, the rapid development of innovation, the emergence of new methods of creating food and increasing the world's population place great responsibility on agricultural waste management, as this subtype of entrepreneurship is the oldest activity and has a great impact on economic and environmental parameters.
OPTIMIZATION OF FINANCIAL SUPPORT FOR THE SUBJECTS OF THE WATER SECTOR IN THE CONTEXT OF DECENTRALIZATION
Authors:   Institute of Economics of Nature Management and Sustainable Development of the National Academy of Sciences of Ukraine, Titarenko Galina , Раntеleiev Volodymyr ,   Institute of Water Problems and Land Reclamation of the National Academy of Agrarian Sciences of Ukraine
Published: April 2022

The formation of a socially oriented market economy, the basis of which is resource-saving nature management, requires the formation of a modern institutional environment for water use based on an effective combination of formal and informal institutions that will directly or indirectly ensure the attraction of water resources into economic circulation. Today, there are many bottlenecks for the introduction of the basic institutions of the economic system into the institutional environment of water use, including, in particular, the institutional market, financial and economic regulation, which determine the foundations of ownership, use and disposal of water resources in the modern economy, which form the market infrastructure for the supply and write-off of water components. productive forces, determines a system of incentive and incentive measures that should contribute to the transition of the national economy to low- and water-free technologies. The idea of using effective financial instruments and mechanisms for attracting investments provides for the integrated use of the decentralization policy, the introduction of the concept of a water market (water business), determination of the real cost of water resources and institutional support of the water management complex. The formation of capital in the water sector, as well as other forms of institutional investors, is due to the need to search for sources and means of investment and innovative renewal of the material and technical base and infrastructure of the water sector. A positive aspect of such an association is the coordination of the main tasks related to the expansion of the water management business and the intensification of work to diversify the sources of financial support for the implementation of water management and water protection projects. At the same time, the role of water rent in the national economy should increase, which plays a very important role in achieving general welfare not only as a significant source of budget revenues, but also as a source of revenues for the restoration and development of aquatic ecosystems.
THE IMPACT OF THE CORONAVIRUS PANDEMIC ON SMALL BUSINESS ENTERPRISES
Authors:   Vasyl' Stus Donetsk National University, Smirnova Kateryna , Yanchuk Tatiana ,   Vasyl' Stus Donetsk National University
Published: April 2022

On March 11, 2020, COVID-19 was declared a pandemic by the World Health Organization, which then resulted in the shutting down of economies, lockdowns, and other restrictions. Small businesses have been particularly affected by the pandemic due to the need to shift rapidly to a digital platform. Although these changes resulted in hardship, they also offered a way for small businesses to be a vehicle for entrepreneurship as they provide new ideas to gain traction in the marketplace. Entrepreneurship symbolizes innovation and is vital to the competitiveness of the economy particularly in times of crisis such as that occurring with the COVID-19 pandemic. The benefits of entrepreneurship include its contribution to economic development and job creation, which is particularly needed in times of upheaval and change. Small business entrepreneurs are not a monolithic category as they are diverse and have individual characteristics. This means the way they respond to the COVID-19 crisis differs depending on their industry and geographical characteristics. The increased interest in small business and COVID-19 entrepreneurship is fed by the rapid changes that have taken place in society. This is due to the participation of small business entrepreneurs in the market being needed in this time of rapid change. The coronavirus pandemic has undoubtedly affected the global economy and the environment. Small businesses are the main victims of the COVID-19 outbreak, especially in developing countries, mainly due to the limited use of digital technologies. The article discusses in detail how the activities of enterprises have changed, the habits of people that directly affect the financial results of small businesses. After analyzing all the data, we concluded that a large share of the market moved to online sales. We also offered a small list of business ideas adapted to the current situation. There is an urgent need to expand the management of small businesses, which must be completed, which includes prioritizing the physical well-being of employees, using digital marketing, and improving the efficiency of products and services, thus reducing the company's revenues and expenses, as well as reassessing the current strategy. As a result, it keeps small businesses afloat amid the COVID-19 pandemic.
PLANNING AS A TOOL OF EFFECTIVE LAND RESOURCES MANAGEMENT IN CHINA
Authors:   Sumy National Agrarian University, Jiachang Zhang , Mohylna Liudmyla ,   Sumy National Agrarian University
Published: April 2022

The article examines the main processes of land use planning in China, since the lack of land resources is an inevitable reality, because the accelerated process of industrialization and urbanization inevitably leads to an increase in demand for land resources (especially in cities). It should be noted that China is currently in a transitional period of rapid socio-economic development and diversification of land use, so the growth of non-agricultural land requires the development of scientific and reasonable land use planning suitable for the national conditions of the state. Three stages of land use planning in China are considered, achievements in this area are summarized, and existing problems are analyzed. We have proposed a concept for the development of «innovation, coordination, sustainability, openness and sharing» which must be taken into account when planning land use. Recommendations for improving land planning in China should include: adapting to the demands of the modern economy, improving planning standards, strengthening monitoring, training personnel, and introducing innovations.
IMPROVING THE EFFICIENCY AND QUALITY OF FUNCTIONING OF THE INDUSTRIAL ENTERPRISE IN THE CONDITIONS OF UNSTABLE MARKET ENVIRONMENT
Authors:   Internal Humanitarian University, Zaporozhets Olena
Published: April 2022

The study proposes a methodological approach to measuring the efficiency of business entities in industry, which can serve as a working tool for analytical purposes and the further development of appropriate methodological support. The dialectic of the development of ideas about the efficiency of industrial production and the quality of the purposeful work of enterprises presupposes continuous improvement of methods and indicators for its assessment. The most justified of them in the process of social, economic, social development must correspond to the logic and existing conditions. The development of market relations in the field of production and sale of industrial products poses for business entities the task of conducting a competitive struggle both in terms of price and in the direction of expanding the range of products. Considered indicators such as market share and financial results from the sale of products. The use of the consolidated index of efficiency and integral assessment of the quality of the functioning of an industrial enterprise is proposed. Such a methodological approach to measuring production efficiency based on the simultaneous accounting of both the financial result of the enterprise's work and the market share obtained in the competition seems to be more effective. Scientific substantiation of the managerial decision concerning increase of quality of functioning of the industrial enterprise in itself difficult task which demands the complex account of the reality, knowledge of qualification of managers making decisions. At the level of an individual enterprise, the proposed system of indicators can serve as a basis for increasing the average wage of employees during the conclusion of collective agreements between enterprises and trade unions. This criterion of the quality of management and the level of efficiency of industrial activity of an industrial enterprise is to achieve the optimal value of output of products or services with a certain amount of neutral and other resources in a certain period. Keep in mind that for each performance indicator, it is possible to calculate detailed partial indicators, ie those that characterize their individual segments.
ACCOUNTING AND ANALYTICAL PROVISION OF RELEVANT INFORMATION ABOUT INVENTORY OF THE ENTERPRISE UNDER CONDITIONS
Authors:   National Technical University «Kharkiv Polytechnic Institute», Kuznetsova Svitlana , Smykovska Daria ,   National Technical University «Kharkiv Polytechnic Institute»
Published: April 2022

A prompt displaying of inventory in the accounting process is a key aspect of information management of the enterprise’s inventory. Themaingoalis to immediate uniform a wide range of internal users in order to provide real-time decision-making. Therefore, the objective of the article is to provide scientific basis for accounting and analytical provision of relevant information about inventory of the enterprise under conditions of restrictions based on economic and mathematical methods and models in order to make effective management decisions. In the study, the leading role was given to the organization of correct and rational accounting of current assets in enterprises. The approaches and main tasks of inventory accounting were analyzed. Procedures and techniques for inventory management in management accounting were evaluated quite critically, taking into account the limited resources of the enterprise. The article analyzes theoretical framework, methodological approaches and recommendations for the formation of accounting and analytical provision of relevant information about inventory of the enterprise under conditions of restrictions for effective management decisions based on economic and mathematical methods and models. The digitalization of accounting processes of top management demands that the fastest and most precise ways to solve management tasks be used. The analysis of the decision on inventory depends on the number of restrictions. If there are three or more constraints, linear programming is used for analysis. In other words, this is a method used for optimizing the manufacturing process by solving a series of linear equations. As a result, it was established, that the obtained optimal integer plan of required inventory is not the only one to ensure the maximum value of the target function (revenue). Obtaining specific values of the optimal plan of inventory depends on the settings of the MS Excel "Solution Search" and the initial values of the plan of inventory. While working with production inventory of the enterprise, linear programming is quite effective and can be used in any enterprise to make management decisions under conditions of limited resources based on relevant accounting information in order to ensure a competitive position in the market.
PRACTICE AND PROBLEMS OF USING RISKY AND RISK-FREE TOOLS OF HOUSEHOLD SAVINGS IN UKRAINE
Authors:   West Ukrainian National University, Sydorchuk Anatoliy
Published: April 2022

The aim of the article is to classify and characterize financial instruments of household savings and analyse the practice of their use in Ukraine in 2010–2020, identify the advantages and disadvantages of using risky and risk-free financial instruments of household savings. The financial instruments of household savings are a bank deposit, securities (stocks, bonds), investment fund shares and trust management of personal funds. Financial instruments for making savings are classified into risky and non-risky. Under risky were considered instruments for which the yield is not determined in the future. The classification of financial instruments into risky and risk-free allows us to identify the advantages and disadvantages of each of them, to explore the practice and issues of their use in Ukraine. In writing the work used analysis and synthesis as methods of theoretical knowledge of phenomena and comparison as an empirical method for research. For conducting research and substantiation of relevant conclusions, the indicators of the average annual yield on deposits in banking institutions, the average annual yield on ordinary shares of Ukrainian enterprises, and the annual rate of change in prices for goods and services (inflation) for the period 2010–2020. The study was performed on the materials of the State Statistics Service of Ukraine, the National Bank of Ukraine, and the Ukrainian Stock Exchange. In particular, the practice of using a bank deposit as the most common risk-free financial instrument among households and ordinary shares as one of the most accessible risky financial instruments for households was studied. It was studied that risk-free assets (on the example of term bank deposits) are a more reliable financial instrument of household savings but less profitable than risky instruments (on the example of Ukrainian stocks). Quantitative measurement of the ratio of risky and risk-free financial instruments in the structure of the household budget will deepen existing approaches to understanding the process of personal income and expenditure management and opens prospects for further research in this area of financial science.
FOREIGN EXPERIENCE OF PRIVATE PENSION PROVISION
Authors:   West Ukrainian National University, Fedorovych Iryna
Published: April 2022

The problems of development of the domestic pension system and models of such systems in economically developed European countries are analysed. It is argued that the main reasons for the low level of development of non-state pension provision (NSPP) in Ukraine are inefficient legislative and operational regulation of financial entities, as well as insufficient transparency in asset management, which accumulates distrust among the population. The expediency of using foreign experience to improve the system of non-state pension provision in Ukraine is substantiated. For further development of the domestic system of NGPP Ukraine it is proposed to develop a clear, ramified mechanism for monitoring and regulating the activities of the main actors in this process. Based on the implementation of foreign experience, approaches to improving the system of state regulation and supervision of non-state pension fund (NSPF) are proposed: rating and monitoring of activities of NSPF and their financial resources, regulation and supervision of investment activities, information disclosure system.
METHODOLOGICAL BASES OF INVENTORY ACCOUNTING: INTERNATIONAL AND NATIONAL ASPECT
Authors:   Odessa National Economic University, Artyukh Oksana , Ruseva Svetlana ,   Odessa National Economic University
Published: April 2022

The article highlights the main methodological principles of inventory accounting in the context of comparing the requirements of international and national standards. The essence of inventories and the criteria for their recognition are determined, the classification of inventories for accounting purposes, their evaluation at posting and disposal, the general requirements for the disclosure of accounting information about inventories in the financial statements. It has been found that national standards detail the groups of inventories in accounting, although they do not disclose the characteristics of such systematization. Also the most fully prescribed requirements for the recognition of inventories as assets in NP (S) BU 9; under IAS 2, the recognition of inventories is not explained in accounting, but is explained only in the context of their recognition as an expense. The same methodological approach is observed in national and international practice regarding the methods of valuation of inventories at disposal and determination of fair value of inventories, but it should be noted that for greater disclosure of fair value of inventories there is a separate international financial reporting standard 13 “Fair value measurement”. International standards, in contrast to national standards, require greater disclosure of inventory information in the financial statements, in particular in the notes to the financial statements. First of all, it concerns the disclosure of information on: the adopted accounting policy for choosing the method of valuation of inventories at their disposal; the carrying amount of inventories carried at fair value less costs to sell; the amount of inventories recognized as an expense during the reporting period; operations to restore write-offs and other credentials. Research in this direction allowed to illustrate the positive and negative aspects of the current standards of inventory accounting and led to further scientific research to improve the methodological foundations of inventory accounting.
PROBLEMS OF EFFECTIVE MANAGEMENT IN THE COMMUNITIES OF UKRAINE
Authors:   Higher Education International University of Business and Law, Soltanovska Natalia
Published: April 2022

The article reveals the problems of governance in the communities of Ukraine. The shortcomings and imperfect work in the preparation of decentralization reforms (based on the results of three previous reforms) are considered. One of the main problematic issues is the creation of such a model of territorial community management, which would be able to provide quality public services to community members. We will analyze the main factors influencing the management system of territorial communities. It is theoretically determined that the economic potential increases with the size of the community, thus increasing the ability to provide quality public services. It is determined that management and services are moving away from residents, and the level of community influence on decision-making is declining. According to the results of the practice of the first year of existence of territorial communities under the new administrative-territorial system, this pattern can be traced in large communities. Therefore, it is very important to ensure the uniformity of government throughout its territory, the availability of residents to administrative services. The exclusive competence of village, settlement, city councils as to bodies of representation of local self-government is outlined. The analysis of organizational structures and staff lists of selected territorial communities of Kherson region is carried out, which allows not only to analyze their effectiveness in fulfilling their tasks and powers, but also to follow the evolution of these structures. It is determined that with limited financial resources there is a question of the most effective functional division of responsibilities between the structural executive bodies of the council. The study of Ukraine's experience during the transition period shows that even small communities can be effective, using the tools provided by the state to solve common problems with neighboring communities, to a greater extent through cooperation. It is concluded that with a high probability to be economically, budgetary, personnel and organizationally capable, other things being equal, can really be a large community with a significant population.
CONSEQUENCES OF THE COVID-19 PANDEMIC FOR THE TOURISM INDUSTRY: WORLD EXPERIENCE
Authors:   Kyiv National University of Technology and Design, Boretska Natalia
Published: April 2022

The importance of the travel and tourism sector in the world is outlined. The negative effects of the global pandemic have been studied: 100 million jobs are at risk; sharp and deep decrease in mobility; blockages and social distancing measures led to a sharp decline in service consumption, which was otherwise stable. The foreign experience of the consequences of the pandemic on the tourism industry has been studied, given the great uncertainty associated with the recovery of this sector, and an innovative structural policy will undoubtedly be needed to adapt to the new norm. The analysis of the tourism industry for 2020–2021 shows the long-term recovery of demand in the field of tourism and the need to experiment with new financing mechanisms. It examines countries that seek to maintain social spending and change capital spending priorities to create jobs, at least temporarily, in non-tourism sectors such as agriculture and infrastructure development. The measures developed by countries to support the tourism industry are systematized. It is determined that in a pandemic, the attention of travelers has shifted to domestic travel or to nature and open spaces. Ukraine is no exception. It is concluded that, in general, countries are beginning to refocus on stimulating the development of domestic tourism, which is less dependent on the global coronavirus crisis and quarantine measures. The pandemic has contributed to the accelerated introduction of online forms and digital tools in the provision of travel services, which reduces contacts during the interaction of tourists and travel service providers. It has been determined that people are not comfortable traveling today and therefore, security agencies around the world need to do a fantastic job of developing protocols that have restored public confidence in travel. Ukraine has significant tourism potential and opportunities for the development of domestic tourism, the stimulation and maintenance of which will help improve the country's image at the international level, help attract foreign tourists and minimize losses caused by the pandemic.
STRATEGIC MANAGEMENT OF ENTERPRISES IN THE DIGITAL TRANSFORMATION CONDITIONS
Authors:   Odessa National Economic University, Kuznetsov Аndrii
Published: April 2022

In the modern process of digitization and increased competition in the markets, industrial enterprises must manage their production rationally and efficiently, in accordance with rapidly changing customer requirements. This is evidenced by global trends in national economies: the share of products manufactured by sectors of the traditional economy is constantly decreasing, and digital – is increasing, forming a competitive advantage in commodity markets. The development of globalization, digital information and communication technologies leads to a reduction in the product life cycle, increasing the rate of change of customer needs and market processes. This requires industrial enterprises to create conditions for business development based on digital technology solutions or business models that have not been used before, the result of these tasks will be the transformation of existing and the formation of new competitive advantages in the market. Due to the constant changes in the environment under the influence of digitalization change the structure and management conditions of all components of production systems, so it is necessary to continuously adapt production. The tasks of such adaptation are realized by strategic management of enterprises on the basis of the provisions of the Industry 4.0 concept. The author offers methodical recommendations for strategic renewal of the enterprise on the basis of such components of the production process as; enterprise resources, market environment, digital technologies and competitive advantages. It is proved that digital transformation should be carried out at the stage of maturity in five areas: formation of regulatory framework, advanced technology, creation of a single digital platform, training and retraining to work in the digital ecosystem, search and implementation of new technological solutions, transition to a new business paradigm based on effective digital development strategies. It is proved the necessity of introduction of a technique of an estimation of a level of digital maturity of the industrial enterprises in Ukraine.
FACEBOOK MARKETING: IMPLICATIONS FOR ORGANIZATIONS
Authors:   Oles Honchar Dnipro National University, Marukhno Pavlo , Mohylova Anastasia ,   Oles Honchar Dnipro National University
Published: April 2022

Organizations are interested in sharing and disseminating information, trading products or services, staying close to current and potential customers, better understanding their customers, and other benefits that Facebook provides. Increasing the communication flow of information between customers along with increasing the availability of various communication channels creates a new level of complexity in the development and implementation of new marketing strategies. Facebook does not replace traditional marketing tools, but can be used as a supplement to existing traditional promotion tools. Given the explosive popularity of Facebook as a social network, scientists, scholars and practitioners have not had much research examining Facebook marketing and the implications of its use for business. The article analyzes the existing marketing practices and tools of Facebook, their advantages and problems associated with this type of marketing on social networks. The practical implications for organizations that use Facebook as a social marketing tool have been identified. Further research should focus on building a community of people who share interests by engaging customers through social networking tools such as blogs; formation of appeals to the circle of clients, combining marketing tools; dissemination of product information; formation of clients' idea of the exclusivity of certain products; creating products that force customers to communicate with each other and the organization; appeals to the client's kinship with the reasons; creating memories with stories. In addition, future research should deepen the consideration of the following issues related to Facebook marketing: the behavior of consumers on social networks to understand how they use Facebook; segmentation of online communities on Facebook; and how can companies measure the return on investment from participating in Facebook? Research can also examine research into the impact of visual advertising and Facebook's integration with traditional marketing techniques. It should be noted that from the consumer's point of view, advertisements that can provide concise information and content relevant to the web page on which the ad is displayed will be very effective for advertisers and Internet users.
FEATURES OF USING BUSINESS PROCESS OUTSOURCING IN THE ENTERPRISES
Authors:   Lviv Polytechnic National University, Matviy Igor , Matviy Solomiya ,   Lviv Polytechnic National University
Published: April 2022

The article considers the issue of using business process outsourcing. The implementation of business processes in the enterprise can be ensured by the company's own forces, the use of an outsourcer and by combining its own forces and the outsourcing company. Based on research conducted by various companies, it can be argued that business process outsourcing has a high growth rate, at least 90% of modern enterprises use outsourcing at least one business process, the business process outsourcing market recorded annual growth of 10-12%. The list of business processes of domestic enterprises outsourced includes IT services, logistics, resource provision of production processes, marketing services, recruitment, accounting, payroll, processing and systematization of information, personnel accounting and personnel records management, administrative functions. According to the results of "field research" on the use of business process outsourcing by domestic enterprises, it can be stated that most often subsidiary business processes are outsourced, a slightly smaller share is on business process management and with rather small frequency the basic business processes with participation of the outsourcer are realized. Based on the study, the main benefits and threats of using business process outsourcing were identified. Accordingly, we can distinguish two groups of benefits, namely, a group of standard benefits that are inherent in the outsourcing of any activity and a group of benefits of transferring responsibility for certain activities to an outsourcing company. The main threats to the use of business process outsourcing are reflected in certain limitations of their own activities, partial loss of control over processes, loss of "confidentiality of information", dishonesty of the outsourcing company and so on. In the decision-making process about the use of business processes it is necessary to take into account a large number of factors, in particular: the scope of the enterprise, the nature of business processes, their cost and duration, the reputation of the outsourcer and so on.
METHODOLOGICAL APPROACHES TO DETERMINING THE EFFECTIVENESS OF TELECOMMUNICATIONS ENTERPRISES IN MODERN CONDITIONS
Authors:   State University of Intelligent Technologies and Communications, Orlov Vasyl , Petrasheska Angelina ,   State University of Intelligent Technologies and Communications, Zadorozhna Lyudmyla ,   State University of Intelligent Technologies and Communications
Published: April 2022

The article contains topical issues regarding the need of methodological support for the efficiency of enterprises. The article considers the theoretical and practical aspects of assessing the effectiveness of enterprises. It is determined that the enterprises of the telecommunication sphere belong to the important components of the national economy. It is offered to consider the efficiency increase of the enterprises activity as the tool of rational use of their resources and potential. The article defines modern and effective concepts of stimulation and increase of the enterprise efficiency. It is determined that currently the most important stages are the concept of digital business, the concept of project management, the concept of business process management, the concept of a system of balanced exponents. The determining factors of production are provided. They include objects of labor, personnel and means of labor. Their characteristics are given. It is noted that ensuring high efficiency of labor and new technology is an integral part of the overall problem of improving the efficiency of financial and economic activities of the enterprise. It is determined that in modern conditions of various crises, competition and uncertainty, economic and political problems, improving the efficiency of production of enterprises in the telecommunications sector is a priority in solving the problems of enterprise viability. It is noted that as well as traditional efficiency indicators, such as return on operating activities, return on assets, return on equity; operating profitability of sales; return on investment in today's transformational environment of industry 4.0 the return on innovation (new technologies) should be added to the list. The characteristics of the main approaches to determine the efficiency of the enterprise are given. General economic analysis of the telecommunications enterprise efficiency is presented. Methodological approaches to increase the activity of these enterprises are suggested and explained.