bluuebunny/crossref_metadata_2025 huggingface dataset:
ANALISIS PENGARUH STOCK SPLIT TERHADAP LIKUIDITAS SAHAM DAN ABNORMAL RETURN SAHAM PADA MASA PANDEMI COVID-19
Authors: Sitiyarningrum Vivi Aditya , SS Vietha Devia
Published: August 2024

Stock split is a policy applied by public companies in which the number of issued stocks is increased so that more investors can buy them. The policy can help companies increase their liquidity and their investors’ gain through abnormal return. The application of it during the Covid-19 pandemic is appealing and important to study as the widespread is a substantial incidents with global impact. Investors can use the derived information to consider their investment decisions. This research was conducted on the stocks of three financial companies listed on the IDX during the 2020-2021 period. Here paired sample t-test was used to identify differences in stock liquidity ad abnormal return before and after stock split had been implemented. The observation period was five days prior and after the stock split and one day during the announcement, resulting in 11 days in total. This study finds that, before and after the split, the stock liquidity of BBCA was significantly different, but it was not the case for AMOR and SRTG, while the abnormal return had no significant difference.
ANALISIS MEKANISME PEMBIAYAAN MIKRO KEPADA KELOMPOK UMKM
Authors: Sari Amila Aulia , Muttaqin Aminullah Achmad
Published: August 2024

The objective of this research is to identify the mechanism of financing for micro, small, and medium-sized enterprises (MSME). The identification can help people distinguish financing mechanisms applied in Islamic and conventional banks based on the law of the contracts and the requirements made by the bank. Furthermore, MSME can choose easily which type of financing benefit them most. In brief, Islamic banks use Murabaha, while their counterparts use interest system. Hence, people can be more aware about banking in Indonesia especially in terms of the offered financing products.keyword: banking, the low of the contracts,system
FIRM SPESIFIC FACTORS SEBAGAI DETERMINAN NILAI PERUSAHAAN SEBELUM DAN SELAMA PANDEMI COVID-19
Authors: Putri Dewi Santika , Hascaryani Tyas Danarti
Published: August 2024

The Covid-19 pandemic has affected investors' judgments in determining indicators to make investment decisions. This study analyzes firm specific factors that affect firm value before and during the Covid-19 pandemic in LQ-45 companies on 2018-2021. Firm specific factors are measured by leverage, profitability, liquidity, and company size. Meanwhile, firm value is measured by Price Earning Ratio (PER). The analytical method used is Panel Data Regression Analysis with the Covid-19 Pandemic as a Dummy variable. The results of this study indicate that company size and liquidity have a significant positive effect on firm value, the profitability and leverage variables show a significant negative effect on firm value before the Covid-19 pandemic. Meanwhile, during the Covid-19 pandemic, different results were obtained on the profitability variable, which had a significant positive effect and company size had no effect on firm value. And the Covid-19 pandemic variable has a significant negative effect on company value. This research becomes a reference for investors in determining indicators to make investment decisions and becomes the basis for companies to improve company performance.
ANALISIS PENGARUH INKLUSI EKONOMI DIGITAL TERHADAP PERTUMBUHAN EKONOMI DAN DISTRIBUSI PENDAPATAN DI INDONESIA
Authors: Ku Feky , Kaluge David Kaluge
Published: August 2024

With the use of technology increasing so rapidly as time goes by, the government must facilitate the use of technology and also invest more in technology so that the effects of using this technology can be felt by all levels of society. This study aims to analyze how there is an effect of the use of digital technology on economic growth and income distribution. The variables used in this study are economic growth and income distribution as the dependent variable, while digital technology is the independent variable. The research model used is the convergence model, which has a significant level of less than 0.05. The result of this study is that all digital technology variables have a significant effect on economic growth and income distribution.
REAKSI INVESTOR TERHADAP INFORMASI PENINGKATAN KASUS HARIAN COVID-19 PADA EMITEN PENYEDIA JASA KESEHATAN BEI
Authors: Fathoni Imam , Fadli Faishal
Published: August 2024

COVID-19 pandemic have impact on the economy, We can see from the IDX stock market crash, that can be observed from january 2020 untill march 2020. When COVID-19 pandemic occur, there was an increase demand for health product. That can be showed by how the company revenue increased on health service company, then how the investor respond to that?. This study aims to observe the investor reactions, on increasing COVID-19 cases to returns, abnormal returns and trading volume activity of Health Service Providers based company,  with a period of 10 days before and after the announcement of the event. This study uses an Event Study approach. The result of this study is that there are significant differences in the before and after period on return and abnormal return, and not significant on trading volume activity variables. There are three implications obtained from this study, the first is that this research confirms that information affects stock prices. The second implication is that the significant increase in returns and abnormal returns does not mean that trading volume activity has also increased significantly. The final implication of this research is that the alleged inclination of investors irrationality.
STUDI KOMPARASI KINERJA SAHAM UNGGUL DAN SAHAM LIKUID SEBELUM DAN SAAT PANDEMI
Authors: Jayanti Dwi Nur , Manzilati Asfi
Published: August 2024

The pandemic Covid-19 is a pandemic that attacks public health so that it has an impact on the economy, especially the capital market. The pandemic Covid-19 resulted in a weakening of the IHSG by up to 26.96%, apart from the weakening of the IHSG there were superior and liquid stocks which were the stocks most in demand by investors because they had the best performance and had a high probability of providing high profits. The purpose of this research is to compare the performance of superior stocks and liquid stocks before and during the pandemic by using stock returns, transaction volume and stock risk. By using the Wilcoxon rank test method. The results of this study indicate that stock performance through stock returns on superior stocks does not have a significant effect and there is a decrease during a pandemicc, while liquid stock returns also do not have a significant effect but there is a slight increase during a pandemic, the transaction volume of superior stocks and liquid stocks has a significant effect and occurs an increase in transaction volume during a pandemic, the risk of superior stocks and liquid stocks also has a significant influence and there is an increase in risk during a pandemic.
REAKSI PASAR MODAL DI INDONESIA, KOREA SELATAN, DAN AMERIKA SERIKAT TERHADAP BERITA VIRAL
Authors: Devi Pande Paramitha , Wiguna Atu Bagus
Published: August 2024

This research has purpose to determine abnormal returns around the event date and market reactions in South Korea, the United States and Indonesia to news that is currently viral. Expected return is calculated using the market-adjusted model. The estimation period used in this study is 5 days before the announcement, at the time of the announcement, and 5 days after the announcement. The sample used was 57 companies in the entertainment, movies and media (EMM) sector. This research method uses a one sample t test and ANOVA. The results of the study found that there were significant differences in abnormal returns before, during, and after the release of viral news in South Korea and the United States and there were reactions in the South Korean and United States stock markets to viral news. While in Indonesia there are no significant differences in abnormal returns before, during, and after the release of viral news and there is no market reaction to viral news.
PENGARUH INFLASI DAN HARGA EMAS DUNIA TERHADAP IDX FINANCIALS DI BEI 2018-2022
Authors: Markus Morencia , Kaluge David
Published: August 2024

This study aims to analyze the influence of inflation and world gold prices on IDX Sector Financials during the period of 2018-2022 in Indonesia. Different patterns and varied impacts on stock prices during economic crises in Indonesia were found. Monthly secondary data in the form of time series for the period of 2018-2022 were used in this study. The data analysis method employed was the Autoregressive Distributed Lag (ARDL) model. The research findings indicate that in the short term, inflation has a negative and significant effect on IDX Sector Financials, while world gold prices have a positive and significant influence. In the long term, inflation does not have an impact on IDX Sector Financials, and world gold prices also have a positive and significant effect. However, this study has limitations, and further research is recommended to expand the observation period and consider additional independent variables and other relevant factors related to IDX Sector Financials. This would provide clearer results and allow for broader generalization within a more extensive scope.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN UMKM MENGGUNAKAN QRIS DAN PENGARUHNYA TERHADAP PENGHASILAN UMKM DI PASAR RAKYAT KOTA MALANG
Authors: Micke Theresa Bella Alfira  , Susilo
Published: August 2024

The massive payment using electronic money which can now be used in almost all transactions including shopping centers, thus encouraging Bank Indonesia to establish QRIS (Quick Response Code Indonesian Standard) as the payment QR code standard, where to expand the implementation of QRIS, Bank Indonesia issued the SIAP Markets and Shopping Center program (Healthy, Innovative, Safe to Use) QRIS. This study discusses the influence of technological, organizational, and environmental factors on the decision of MSMEs to use QRIS and their impact on MSME income in the Malang City market. 96 samples were used with a sample size following the Cochran formula and purposive sampling technique and the PLS-SEM method as the analysis with SmartPLS. The findings indicate that technology, organization and the environment have a positive and significant influence on MSME’s decisions to use QRIS and the use of QRIS has a positive and significant influence on MSME income.
PENGARUH JUMLAH KREDIT DAN PEMINJAM TERHADAP STABILITAS SISTEM KEUANGAN PADA FINTECH PEER TO PEER LENDING TAHUN 2019 SAMPAI 2022
Authors: Imam Safi'i  , Faishal Fadli
Published: August 2024

This study aims to determine the effect of credit and the number of borrowers in Fintech P2PL services on financial system stability from 2019 to 2022. The source of research data comes from secondary data, which comes from fintech statistics found on the Financial Services Authority (OJK) website. The research uses a quantitative approach with time series data analysis using Ordinary Least Square (OLS). The results of the study show that Fintech credit has a positive but not significant effect on financial system stability. The number of borrowers in P2PL fintech services as a form of financial inclusion has a negative and significant impact on financial system stability. This study has the implication that short-term credit provided by fintech does not affect financial system stability, while the number of borrowers in P2PL fintech services causes a decrease in financial system stability so that increased financial inclusion must be accompanied by strong risk mitigation to maintain financial system stability.
DAMPAK PERTUMBUHAN EKONOMI SEKTOR PERTANIAN TERHADAP PROFITABILITAS BANK PERKREDITAN RAKYAT DI WILAYAH SULAWESI
Authors: Wijaya Linda , Al muizuddin Fazaaloh
Published: August 2024

Indonesia, which is known as an agricultural country, needs special attention in the agricultural sector. This is due to the warning of the threat of a global Food Crisis by FAO. In addition, there are capital problems for some actors in the agricultural sector. With one of the financial institutions that has an important role in advancing SMEs is BPR. Therefore, the purpose of this study is to examine the impact of economic growth in the agricultural sector on the profitability of rural banks in the Sulawesi Region. The research used quantitative methods conducted at rural banks in Sulawesi that have been registered with OJK. This study used as many as 14 BPR as samples. Data collection using the purposive sampling method has been registered with OJK and has complete financial statements from 2013-2022. This research uses Panel Data analysis techniques processed through STATA 14. The result of this study is that the GDP of the Agricultural Sector, DPK and CAR does not have a significant and positive effect on the ROA of BPR. NPL has a significant and negative effect on ROA. BOPO has a significant and positive effect on ROA. LDR has no effect and negative effect on ROA Then based on simultaneous tests of PDRB, DPK, CAR, NPL, BOPO and LDR variables have a significant effect on ROA.
ANALISIS PENGARUH INTERMEDIASI DAN INKLUSI KEUANGAN TERHADAP STABILITAS SISTEM KEUANGAN DI INDONESIA
Authors: Fitrayansyah Rudi , Fadli Faishal
Published: August 2024

This study aims to determine how intermediation and financial inclusion affect financial system stability. Financial system stability is an important issue for the country's economy. In this case, financial inclusion and the role of intermediation have emerged as important components that can affect stability. The method used in this study is multiple linear regression method to see how third party funds, lending, number of accounts and number of ATMs affect financial system stability. Based on the findings in this study that intermediation consisting of third party fund variables has a significant negative effect on financial system stability  and credit variables have a significant positive effect on financial system stability as proxied by the financial system stability index, meaning that credit that is not accompanied by proper supervision and regulation will potentially cause instability in the financial system and financial inclusion consisting of variables number of accounts and number of ATMs has a significant negative effect on financial system stability as proxied by the financial system stability index.
PENGARUH TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA MANAJERIAL
Authors: Mashoeda Ivena , Waluyowati Nur Prima
Published: August 2024

Companies in facing global competition are expected to have competitive advantages that can be used by consumers to choose a company. The objective of this research is to identify the partial and simultaneous effect of Customer Focus, Continuous Improvement, Employee Empowerment and Management Commitment on the managerial performance of PT. Adhi Karya (Persero) Tbk. in the construction project of the Regional Office Building of BRI in Malang. This research is categorized into explanatory research, which aims to identify the effect of the independent variable, i.e., Customer Focus, Continuous Improvement, Employee Empowerment and Management Commitment on the dependent variable, i.e. managerial performance (Y) using quantitative approach. Here a sample of 59 respondents was used. The results of the multiple linear regression have led to a finding that Total Quality Management has a negative and insignificant effect on managerial performance. Therefore, this research suggests PT. Adhi Karya (Persero) Tbk. to improve the implementation of Total Quality Management (TQM) so that the company can get a better managerial performance in their projects.
ANALISIS KEBERHASILAN PELATIHAN MENGGUNAKAN METODE EMPLOYEE NET PROMOTER SCORE DAN MODEL KIRKPATRICK
Authors: Aisjah Siti , Almira Yorina Huwaida
Published: August 2024

This research aims to analyze trainings’ success using Employee Net Promoter Score Method and Kirkpatrick Model. As this study attempts to conclude research phenomena that are disclosed using research reports, it is considered as descriptive research. Using saturated sampling, all eight employees of PT. XYZ who have joined sales negotiation trainings were selected as the sample. Based on the descriptive statistical analysis, the Employee Net Promoter Score is in the high category. According to Kirkpatrick Model analysis, the relevance of the training programs with the real job is in the outstanding category, the understandability of the training material is in the outstanding category, the applicability of the training materials to the real job is in the outstanding category, facilitators’ attractiveness in running the program is in the outstanding category, and the understandability of facilitators in delivering the material is in the outstanding category. Based on the scores above, it can be concluded that the trainings conducted by PT. XYZ is successful.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KARYAWAN
Authors: Pekei Firda Sevly Aweida , Setiawan Margono
Published: August 2024

Gaps found in past studies regarding employee loyalty have urged more researches. Therefore, this descriptive quantitative study aims to analyze the partial and simultaneous effects of compensation, workplace environment, leadership, job stress, and organization communication on the loyalty of employees working at the Sharia-Compliant Business Unit of PT. Bank Sinarmas in Malang. Using census sampling, all members of the population, i.e. employees working in the unit, were selected as the sample. This study finds that compensation, workplace environment, leadership, job stress, and organization communication partially and simultaneously influence employee loyalty. Future researches are advised to include more variables with higher relevance in studying different companies.
ANALISIS STRATEGI BISNIS PADA UD. BRONTOSENO
Authors: Susilowati Susilowati , Hapsari Raditha Dwi Vata
Published: August 2024

One of the key factors for business continuity is the need to implement risk management. In this case, it is necessary to see which part is affected and plan steps to find a solution that is in accordance with the possibility of an error occurring. However, don't forget to look for new opportunities in the future. There are several strategies that must be considered and implemented by traders to survive the Covid-19 pandemic. One of them is issuing special delivery programs such as digital website facilities, marketplaces and the like to make it easier for home business customers. This research aims to identify and set the appropriate business strategy for UD. Brontoseno. This descriptive study was designed to collect data explaining the characteristics of people, events, or situations. The data was collected through documentation, library research, observations, and direct interviews with the company’s owner, employees, and customers. The methods of analysis are EFAS and IFAS, SWOT matrix, SWOT Choosing, IE (Internal-External) matrix, and QSPM. This study finds that hold and maintain is the most appropriate strategy for UD. Brontoseno and that aggressive strategy can strengthen the hold and maintain strategy.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA USAHA MEBEL
Authors: Hibatullah Muhammad Faisol , Moko Wahdiyat
Published: August 2024

This research aims to identify the effects of entrepreneurial orientation andmarket orientation on the performance of furniture companies. The population of this studyis45furniture business owners in Bukir, an urban village in Pasuruan city. The data was harvestedthrough questionnaires and library research and was analyzed using multiple linear regressionin SPSS 26 for Windows. The research instruments were assessed using validitytest, reliability test, and classical assumption test. The hypothesis testing was performedusingFtest and t test, from which beta coefficient and relationship between variables were obtained. This study finds that entrepreneurial orientation (which consists of proactive, risk-taking, andanticipative indicators), market orientation (which consists of market information, customerorientation, and responsiveness) positively and significantly influence business performance.
KAJIAN EMPIRIS MODEL EVALUASI KIRKPATRICK UNTUK MENGUKUR EFEKTIVITAS PELATIHAN KERJA SECARA DARING
Authors: Islami Gogon , Nugroho Dian Ari
Published: August 2024

This research is an evaluative applied research that aims to evaluate the effectiveness of online training activities for interns at Bank Sinarmas Syariah using the Kirkpatrick evaluation model which measures the effectiveness of four levels, namely reaction, learning, attitude, and outcome. This study uses a mixed quantitative and qualitative approach with a sequential explanatory strategy. Analysis of quantitative data used is quantitative descriptive. Data were obtained from 49 job training participants. In the level of reaction, learning and attitude obtained satisfactory evaluation results, while the level of results obtained satisfactory but not optimal results. Qualitative methods are needed as a follow-up to the findings of quantitative methods to answer research problems in a more solution way. The results of the qualitative research conclude that the management of the implementation of job training has been quite good but there are still obstacles caused by its implementation online. Online job training has a positive effect on job readiness assisted by mentoring activities. The heterogeneity of employee performance that occurs is caused by the placement function that is not in accordance with the job analysis as the main factor, followed by differences in motivation and field constraints.
IMPLEMENTASI MANAJEMEN KINERJA SUMBER DAYA MANUSIA DALAM MENINGKATKAN KUALITAS PELAYANAN
Authors: Rahayu Rita Putri , Sunaryo Sunaryo
Published: August 2024

The objective of this research is to identify the implementation of human resource performance management in increasing the service quality of the Islamic-compliant business unit of PT Bank Sinarmas in the branch office of Malang. This descriptive qualitative research uses primary and secondary data, which were harvested through interviews and documentation and validated using source triangulation, method triangulation, and theory triangulation. The research subjects are four employees as key informants and three customers as main informants. The data analysis was performed using data reduction, data presentation, and conclusion drawing. This research finds that the said business unit has well organized the four stages of performance management, i.e. planning/directing, monitoring, review evaluation/appraising, and reward & developing. The unit has also run the five quality of service, i.e. reliability, responsiveness, assurance, empathy, and physical evidence. However, setbacks are still found in empathy and physical evidence, where customers were not satisfied with the unit’s telephone service and  ATM distribution.
PENGARUH GAYA KEPEMIMPINAN SITUASIONAL, BEBAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN
Authors: Devianes Muhammad Fikri , Adi Agung Nugroho
Published: August 2024

This study aims to determine the effect of situational leadership style, workload, and work motivation on employee performance at Utama Baja company. This research is explanatory research with a population of 42 people and a sample of 42 people through the total sampling technique. The data analysis tools used are multiple linear regression analysis, instrument test through validizty and reliability test, classical assumption test through normality test, multicollinearity test, linearity test, heteroscedasticity test, and hypothesis testing through t-test, F test, and coefficient of determination test. The results of multiple linear regression analysis show that the variables of situational leadership style, workload, and work motivation effect the employee performance. Then viewed from the Adjusted R Square value, it shows that the magnitude of the influence between variables is 0.671, which means that there is an influence between situational leadership style, workload, and work motivation on employee performance by 67.1 percent while 32.9 percent is explained by other variables not investigated in this study.
ANALISIS STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT DAN QSPM
Authors: Wahdah Ajeng Anis , Hapsari Radhita Dwi Vata
Published: August 2024

One of the small things that can be done to reduce the negative effects of fast fashion on the environment is purchasing used goods. However, there are many companies engaged in used-goods sales do not survive; the dominating cause is failure in choosing marketing strategies. In order to avoid similar unwanted results, Twice Looker, a thrift shop business, needs to strengthen its marketing plan to create long-term business growth using SWOT and QSPM analyses. This descriptive case study uses primary data, acquired from interviews and documentation, and secondary data in forms of business documents and journals. They were analyzed using IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM. The results indicate that Twice Looker is on the fifth quadrant, which suggests the use of hold-and-maintain strategy, market penetration, and product development. Further, the results of the QSPM indicate that market penetration strategy is the most appropriate alternative, with the TAS value of 5.12. therefore, the management of Twice Looker are advised to enhance their marketing by formulating online sales promotion planning and to consistently conducting and continuing the said promotion.
ANALISIS KINERJA MELALUI PELATIHAN MAHASISWA MAGANG
Authors: Sayyida Ridha Ahda , Arif Moh. Erfan
Published: August 2024

All internship students at PT. Bank Sinarmas, Tbk UUS Malang Branch did not reach the specified target. On average, students are only able to get a target of 36%. This is still considered very far from meeting the targets set by PT. Bank Sinarmas, Tbk UUS Malang Branch. The acquisition data that has been disclosed is not in line with the training provided by PT. Bank Sinarmas, Tbk UUS Malang Branch where one of the objectives of the training is so that students are able to meet the targets set by Bank Sinarmas. This research was conducted using a descriptive qualitative approach which was carried out at PT. Bank Sinarmas Tbk Sharia Business Unit Malang Branch in August – October 2022. The subjects in this study consisted of 49 Internship Students in the Independent Campus Independent (MBKM) Non-DIKTI 2021 – 2022 Certified Internship program at PT. Bank Sinarmas Tbk, Sharia Business Unit (UUS) Malang Branch by taking 5 (five) students as samples who were used as informants as an interpretation of the number of working groups. The results of the study stated that the dimensions of quality, quantity, timeliness, independence and commitment in training had a positive impact on improving performance. Meanwhile, the dimensions of training effectiveness do not have a large enough impact on performance.
PENGARUH GAYA KEPEMIMPINAN DAN BEBAN KERJA TERHADAP KEPUASAN KERJA PADA KARYAWAN PERUSAHAAN TAMBANG MINYAK NASIONAL (PERTAMINA) REFINERY UNIT IV CILACAP
Authors: Al Faqih Muhammad Sabiq
Published: August 2024

This study aims to determine the effect of leadership style and workload variables on job satisfaction of employees of the National Oil Mining Company (PERTAMINA) Processing Unit IV Cilacap. The population of this quantitative descriptive research is 110 people and the sample is 52 people using the Slovin formula which from the number of samples taken can describe the condition of the original population. This study uses quantitative data in the form of primary data sources with survey data collection techniques using questionnaires. This study uses an instrument test through validity and reliability testing, classical assumption test through normality test, multicollinearity test, linearity test and heteroscedasticity test, the data analysis tool used is SPSS version 22. The results of the multiple linear regression analysis show that the variables of leadership style and workload has a positive and significant effect on employee job satisfaction
ANALISIS PROSES PENGAMBILAN KEPUTUSAN PEMBERIAN KREDIT PEMILIKAN RUMAH MENGGUNAKAN MODEL HERBERT A. SIMON DALAM MENERAPKAN METODE ANALYTICAL HIERARCHY PROCESS
Authors: Desfa Riega Gita Prista , Pradana Bayu Ilham
Published: August 2024

House ownership credit is a government program provided by banks for the people. In the process, there are requirements that must be fulfilled by prospective clients before they get the loan. The requirements are used by the banks as the early assessment so that they can avoid non-performing loan. In making their decisions, whether to approve a loan or not, banks apply the Five Cs as the cautiousness principle in assessing their prospective clients. The objective of this research is to identify decision-making processes that is analyzed using he Herbert A. Simon model and Analytical Hierarchy Process. The Simon model consists of phases; they are intelligence, design, choice, and implementation. Meanwhile, the decision-making process applied by PT Bank Tabungan Negara branch of Madiun did not include the choice phase, which increase the probability of non-performing loan. The Analytical Hierarchy Process is applied to help in credit decision-making using the highest weight, and the applicable criteria is the Five Cs. This method provides assessment on paired comparisons with questionnaires given to the decision makers. This study finds that criterion with the highest weight is character (0.495739012), followed by capital (0.248389672), capacity (0.14426402), collateral (0.066977249), and condition (0.044630047). Therefore, the bank should consider character more in their decision.
PERUMUSAN STRATEGI BERSAING DENGAN MENGGUNAKAN STRATEGY FORMULATION FRAMEWORK
Authors: Permadi Muhammad Daffa Lazuardi
Published: August 2024

The objective of this research is to apply the strategy formulation framework in arranging a competitive strategy for Barakesna coffee shop and angkringan. The object of this qualitative descriptive research is Barakesna, a coffee shop with Javanese concept in Malang City, East Java. Barakesna coffee shop and angkringan is a food-and-beverage business that is currently engaged in an increasing competition. This research starts by conducting external environment analysis to identify the business’ opportunities and threats, followed by internal environment analysis to identify its strengths and weaknesses. The result of this analysis was used as the input for IE matrix, SWOT matrix, and QSPM analyses. Based on the outcome of the analysis using IFE and EFE matrix, the observation continued to the IE matrix, which suggests that Barakesna is on the fifth cell, indicating that the company is in hold-and-maintain condition. Then, the results of the QSPM analysis show that market penetration is the suggested strategy with the TAS score of 5.05. The company is advised to focus its business strategy on massively enhancing the market share of its products. The implementation of this strategy is believed to be helpful for the business to increase its competitiveness amid the fierce competition.
ANALISIS DIMENSI EMPLOYER BRANDING DAN REPUTASI PERUSAHAAN UNTUK MENINGKATKAN MINAT PELAMAR (STUDI PADA BANK SINARMAS UNIT USAHA SYARIAH MALANG)
Authors: Anggia Adhitya , Yuniarinto Agung
Published: August 2024

The objective of this study is to identify the application of employer branding and company reputation to increase the number of applicant in the Sharia-Compliant Business Unit of Bank Sinarmas in Malang. This descriptive qualitative research uses primary and secondary data acquired from interviews and documentation. The research subjects are employees as key informants and prospective applicants as main informants. The data was analyzed through data reduction, data presentation, and conclusion drawing, while the validity was assessed using source, method, and theoretical triangulation. This study finds that the Sharia-Compliant Business Unit of Bank Sinarmas in Malang does not formally apply employer branding, but it has been implemented according to values of interest, economy, social, development, and usefulness. Furthermore, the business unit has a good reputation, but it is not as good as that of other Islamic banks. This is one of the factors that make prospective applicants have some interest to apply to the Sharia-Compliant Business Unit of Bank Sinarmas, but they do not make the bank as their main priority.
PENGARUH DIMENSI SERVICE QUALITY TERHADAP CONSUMER SATISFACTION PADA LAYANAN DRIVE THRU
Authors: Putri Rana Amira Nirmala , Radityo Putri Handrito
Published: August 2024

One of the company's strategies to survive during a pandemic and support this policy is to present a drive thru service system. many consumers are switching to alternative drive thru services to get products. For the company, customer satisfaction is one of the main keys to success. The objective of this research is to identify the effects of the dimensions of service quality on the satisfaction of drive thru service users in Malang city during the pandemic. This study is categorized as explanatory research since it explains the positions of tangibility, empathy, reliability, assurance, and responsiveness in affecting consumer satisfaction. Using purposive sampling with the criteria of individuals in Malang city with the minimum age of seventeen years who have used drive thru services during the pandemic, 364 people were selected as the sample. The results of the analysis performed in IBM Statistics SPSS 26 have led to findings that the five dimensions mentioned above are still applicable for the satisfaction of drive thru users in Malang city during the pandemic. Furthermore, tangibility and reliability are the only dimensions that are not relevant with consumer satisfaction in terms of drive thru service usage in Malang city during the pandemic.
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USED DAN TRUST TERHADAP REPURCHASE INTENTION PENGGUNA LAYANAN E-COMMERCE
Authors: Anthapratama Fahrezi Ihza , Rohman Fatchur
Published: August 2024

The objective of this research is to identify the effect of perceived usefulness, perceived ease of use and trust on the repurchase intention of Tokopedia users in Malang city. This study is categorized as explanatory research, which explains the causal relationship between variables through hypothesis testing. From the population of Tokopedia users in Malang city, 100 people were selected as the research respondents through purposive sampling technique. The data was analyzed using statistical descriptive analysis and multiple linear regression in SPSS 26. This study finds that perceived usefulness and trust significantly influence the repurchase intention and that perceived ease of use does not significantly affect the repurchase intention of Tokopedia users in Malang city.
NIAT VIEWERS MEMILIH VIDEO PROGRAM MATA NAJWA PADA PLATFORM YOUTUBE: DALAM KAJIAN PRODUCT QUALITY DAN BRAND TRUST
Authors: Fitriana Ni'matul Laili , Ikhram W. M. Abdi Dzil
Published: August 2024

Increasingly sophisticated technology makes all information spread quickly and evenly through the internet, which in this era the internet has become a necessity of everyday life. The objective of this research is to assess the effect of product quality and brand trust on the intention to watch Mata Najwa program video in YouTube Platform. This quantitative explanatory research consists of primary and secondary data. The primary data was obtained from online questionnaires via Google Forms distributed 150 students of Universitas Brawijaya who watch the said video in YouTube as the respondents. The secondary data was gathered from the company and relevant literature. The result of the data analysis performed in Statistical Product and Service Solution (SPSS) 26 indicate that product quality and brand trust positively and significantly influence the intention to watch Mata Najwa program video in YouTube platform.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN
Authors: Afandi Adinda Cornellya , Anggraeni Rila
Published: August 2024

For companies operating in the culinary field, customer satisfaction is inseparable from improving product quality and service quality. Product quality is an important thing that must be sought by companies if they want the products produced to be able to compete in the market. The objective of this explanatory research is to identify the effect of product and service quality on the satisfaction of Rocket Chicken’s consumer in Gringging, Kediri. This type of research is explanatory research. Using non-probability method with purposive sampling technique, 160 people with the minimum age of 13 years living around Gringging village of Grogol sub-district in Kediri regency and having visited the restaurant at least twice were selected as the respondents. This research uses primary data obtained from 5-point Likert scale questionnaires distributed to the respondents.  Utilizing multiple linear regression performed in SPSS ver. 24, this study finds that product and service quality sig­nificantly influence consumer satisfaction.
DESKRIPSI PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN TERHADAP OBAT HERBAL (HERBAL MEDICINE)
Authors: Shalahuddin Laode , Wijayanti Risna
Published: August 2024

The health industry is included in an industry that experienced an increase in 2019-2020 due to the Covid-19 (Corona Virus Disease) pandemic. This can provide benefits for Indonesia because it is one of the largest biopharmaceutical (medicinal) producing countries in the world. The objective of this research is to describe the behavior of consumers in their decision to purchase herbal medicine in the largest biopharmaceutical plant-producing region in Indonesia. The data of this research was harvested by distributing questionnaires to a sample of 120 respondents living in the said region. Using frequency distribution and description, this study finds that there are three factors shaping consumer behavior, they are psychological factor, i.e. learning, perception, motivation, and attitude and belief, social factor, i.e. culture, family, group references and social class, and marketing factor, i.e. product, price, place, and promotion. The benefit of this research is to assist herbal medicine business actors in the health industry in recognizing people's consumption behavior towards herbal medicines and is useful for future researchers in enriching discussions that focus on herbal medicine (herbal medicine).
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIATOR
Authors: Rafi Amanullah Rasyid , Nugroho Dian Ari
Published: August 2024

This research aims to examine the effect of Service Quality on Customer Loyalty with Customer Satisfaction as the mediating variable. The type of research is descriptive research which is part of empirical research the data is in a numerical form. The research collected 118 respondents through online questionnaires. The research sample consists of respondents as young as 20 years old and respondents who have used ShopeeFood in the last one-year period. SEM-PLS and hypothesis testing were used to analysed the data assisted by SmartPLS and Sobel Test. From the results of four hypotheses testing, it can be concluded that Service Quality has a positive effect on Customer Satisfaction. Service Quality has significant effect on Customer Loyalty. Furthermore, Customer Satisfaction has a positive effect on Customer Loyalty and can mediate the relationship between Service Quality and Customer Loyalty.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PAKET NETFLIX
Authors: Hendrawan Maychel Ferry
Published: August 2024

Marketing mix is one of the instruments for conducting marketing activities as it can be a key factor for increasing repeat purchase value. Appropriate and effective marketing-mix activities can make consumers repeat their purchases. The objective of this research is to identify the effects of product, promotion, price, and place on the repeat purchase of Netflix. This digital streaming service was first made available in Indonesia in January 2016 and has attracted people’s interest since then by offering original contents. The respondents of this quantitative research are 100 Netflix users who have made repeat purchase. Using descriptive analysis and multiple linear regression, this study finds that product has a significant effect on the repeat purchase, while promotion, price, and place do not. The appropriate and effective marketing mix to be applied to stimulate repeat purchase for Netflix package is product improvements in terms of quality, display, and variants.
Pengaruh Potongan Harga, Kualitas Produk Dan Ulasan Produk Terhadap Keputusan Pembelian Produk Kroku Di Marketplace
Authors: Oktavian Eksa , Aisjah Siti
Published: August 2024

This research aims to determine the effect of discounts, product quality, and product review on Kroku purchase decision at marketplace. Kroku is a company engaged in the creative industry that customizes matches according to customer wishes. The type of this research is explanatory research which explains the casual relationship between variables through hypothesis tests. This research used a sample of 68 respondents. sampling using purposive sampling technique with the characteristics of a minimum age of 17 years and already know about Kroku product in Tokopedia. This research used a validity test, reliability test, classic assumption test, and hypothesis test. The analysis technique used is multiple linear regression using SPSS 26. Based on the results of the study, it was explained that price discounts, product quality, and product reviews had an effect on purchasing decisions.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh potongan harga, kualitas produk, dan ulasan produk terhadap keputusan pembelian produk Kroku di marketplace. Kroku merupakan perusahaan yang bergerak dibidang industri kreatif yang mengkostumisasi korek api sesuai dengan keinginan pelanggan. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesisi. Penelitian ini menggunakan sampel sebanyak 68 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik berusia 17 tahun keatas, mengikuti Instagram Kroku dan mengetahui produk Kroku di Tokopedia.com. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 26. Berdasarkan hasil penelitian menjelaskan bahwa potongan harga, kualitas produk, dan ulasan produk berpengaruh terhadap keputusan pembelian.
Pengaruh Kelompok Referensi, Brand Image, dan Celebrity Endorser terhadap Keputusan Pembelian
Authors: Sadli Ibnu , Sumiati Sumiati
Published: August 2024

The objective of this research is to identify effects of reference group, brand image, and celebrity endorser on the decision to purchase Erigo’s fashion products. This explanatory study elucidates the causal relationship between its variables through hypothesis testing. Using Hair’s formula, the sample number was set to 112 people. The respondents are active students of Universitas Brawijaya with the age range of 17-25 years who have purchased the products of Erigo and know about the brand’s ambassador. The data analysis was conducted using multiple linear regression, and the hypotheses were assessed using t-test; all of which were performed in SPSS 26. The results of the analysis demonstrate that reference group positively and significantly influences the purchase decision, that Brand image positively and significantly influences the purchase decision, and that celebrity endorser does not affect the purchase decision. Therefore, the brand’s marketers need to be aware of the importance of reference group, and the producer needs to increase the image of the brand among its consumers. In addition, other factors that may influence people’s decision to purchase Erigo’s products also need to be considered.
 
Abstrak
Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari kelompok referensi, brand image, dan celebrity endorser terhadap keputusan pembelian pada produk busana merek Erigo. Penelitian ini merupakan jenis penelitian eksplanatori yang menjelaskan hubungan kausal antar variabel penelitian melalui pengujian hipotesis. Ukuran sampel sebanyak 112 mahasiswa Universitas Brawijaya dipilih dengan menggunakan rumus Hair. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik rentang usia antara 17 hingga 25 tahun, pernah melakukan pembelian produk busana merek Erigo, mahasiswa aktif Universitas Brawijaya, dan mengetahui celebrity endorser Erigo. Analisis data menggunakan analisis regresi linier berganda dan uji hipotesis menggunakan uji t yang diolah pada software SPSS 26. Berdasarkan dari hasil pengujian dapat disimpulkan bahwa kelompok referensi memiliki pengaruh yang positif signifikan terhadap keputusan pembelian. Brand image juga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Sementara itu, celebrity endorser tidak berpengaruh terhadap keputusan pembelian. Implikasi penelitian antara lain perlu adanya kesadaran akan pentingnya kelompok referensi ini bagi pemasar khususnya Erigo dalam menyusun strategi pemasarannya agar dapat menarik konsumen, produsen perlu untuk terus meningkat kan brand image lebih baik lagi kepada konsumen agar keputusan pembelian konsumen terhadap produk terus meningkat, dan penting untuk mempertimbangkan faktor-faktor lain yang mungkin mempengaruhi keputusan pembelian produk busana merek Erigo.
Pengaruh Perceived Usefulness, Brand Image, Dan E-Trust Terhadap Continuance Intention
Authors: Pasya Revi Sultan
Published: August 2024

The objective of this research is to identify the direct effects of perceived usefulness, brand image, and e-trust on the continuance intention of the users of Livin by Mandiri application in the Special Capital Region of Jakarta. This explanatory research elucidates the causal relationship between variables through hypothesis testing. Using purposive sampling, 190 people with the minimum age of eighteen years who live in Jakarta and have the experience of using Livin by Mandiri application were selected as the respondents. The results of the multiple linear regression analysis indicate that perceived usefulness significantly influences the continuance intention, that brand image significantly affects the continuance intention, and that e-trust significantly impacts the continuance intention.
 
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Usefulness, Brand Image, dan E-Trust terhadap Continuance Intention pada aplikasi Livin by Mandiri di DKI Jakarta. Pengaruh yang ingin diketahui adalah pengaruh langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 190 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik usia minimal 18 tahun yang tinggal di Jakarta dan pernah menggunakan/memiliki akun aplikasi Livin by Mandiri. Alat uji yang digunakan adalah uji regresi linear berganda. Dari hasil pengujian ini dapat disimpulkan bahwa perceived usefulness memiliki pengaruh secara signifikan terhadap Continuance Intention. Variabel Brand Image juga memiliki pengaruh secara signifikan terhadap Continuance Intention. Serta E-Trust memiliki pengaruh secara siginifikan terhadap Continuance Intention.