bluuebunny/crossref_metadata_2025 huggingface dataset:
ТЕОРЕТИЧНІ АСПЕКТИ РОЗВИТКУ СІЛЬСЬКИХ ТЕРИТОРІЙ В УКРАЇНІ: ПРОБЛЕМИ ТА ШЛЯХИ ВИРІШЕННЯ
Authors: Герасимчук Василь
Published: January 2023

В статті йдеться про необхідність реалізації регіональної політики, спрямованої на соціально-економічну перебудову та відродження українського села. В основі розвитку сільських територій лежить зміна інституційних, економічних, екологічних, демографічних, соціальних, культурних факторів безпосереднього впливу на зростання якості життя сільського населення. Наведено підходи до трактування поняття «сільські території», в основі авторського поняття – організаційно-територіальна одиниця самоврядування зі специфічними рисами, в основі розвитку якої розширення економічного потенціалу завдяки ініціативності мешканців та реальної державної підтримки. Виділено чинники стримування розвитку сільських територій. Визначено взаємозв’язок і взаємозалежність між сільською територією та сільською громадою, оскільки ефективне управління громадою на принципах самостійності (організаційна й фінансова), відповідальності та контролю всіма наявними природними, енергетичними, матеріальними, трудовими та іншими ресурсами сприяє розвитку сільських територій. Розвиток сільських територій пов’язуємо із сільським господарством та сільськогосподарською діяльністю, тому в сучасних умовах вирішення проблем аграрного сектору може стати своєрідним рушієм подолання занепаду сільських територій. При формуванні механізму державної підтримки розвитку сільських територій мають бути враховані потреби та інтереси територіальних громад, а також специфіка галузей, підприємства яких функціонують на цих територіях.
Dampak kebijakan pendidikan gratis bagi kualitas pendidikan di Pesantren Fath
Authors: Usman Dia Hidayati , Sauri Sofyan , Fath Amir Faishol
Published: January 2023

This study aimed to describe the impact of free education on the quality of education at the Fath Islamic Boarding School. Many assume that free schools are synonymous with low quality, even though many institutions have a free-fee policy and can produce good-quality students. This study took a sample from the Fath Sukawangi Islamic boarding school, Bogor, which adopted a policy of free education for students in it. The method used in this research is interviews and data collection, as well as a literature review in the form of research journals, documents, literature books, and scientific articles related to the central theme of discussion. The method used in this research is interactive analysis, namely data reduction, data display, and data verification. The results of this study show that a free policy in an educational institution will have a good impact when balanced with neat and professional governance.

 
Abstrak
Tujuan penelitian ini adalah untuk menjabarkan dampak pendidikan gratis pada kualitas pendidikan di Pesantren Fath. Banyak anggapan bahwa sekolah gratis identik dengan kualitas yang rendah, padahal banyak juga Lembaga yang mempunyai kebijakan biaya gratis dan bisa melahirkan peserta didik yang baik dan berkualitas. Penelitian ini mengambil sampel pesantren Fath Sukawangi Bogor yang mengambil kebijakan Pendidikan gratis bagi para peserta didik di dalamnya. Metode yang digunakan penelitian ini adalah dengan wawancara dan pengumpulan data, serta kajian kepustakaan berupa jurnal-jurnal penelitian, dokumen-dokumen, buku-buku literatur dan artikel ilmiah yang berkaitan dengan tema pokok pembahasan. Cara yang digunakan dalam penelitian ini adalah analisis interaktif yaitu reduksi data, penyajian data dan verifikasi data. Hasil penelitian ini menunjukkan bahwa kebijakan gratis dalam sebuah lembaga pendidikan justru akan berdampak baik ketika diimbangi dengan tata kelola yang rapi dan profesional.
Problems of Formation of the Integrated Investment Climate in the Country
Authors:   Drohobych Ivan Franko State Pedagogical University, Rybchuk Anatoliy V. , Yachymets Yury М. ,   Drohobych Ivan Franko State Pedagogical University
Published: January 2023

The article explores the need, prerequisites and socioeconomic factors for the formation of an integrated investment climate in the country. It is noted that the establishment of a comprehensive, favorable investment climate is a key factor in the formation of a mechanism for attracting investments into the country’s economy. Various approaches to the grouping of factors of formation of the investment climate were generalized, allowing to closer define and expand their classification according to various criteria: sources of occurrence, dependence on the subjects of activity, attractiveness, direction of influence, duration of influence, spheres of formation, predictability and controllability, method of expression, degree of detailization, significance, degree of intensity of changes. It is demonstrated that the investment climate characterizes the degree of investment attractiveness of a country for a potential investor and is represented by two components: investment potential and investment risks. It is emphasized that the main economic relations arising between the subjects of investment activity in the process of establishment of investment climate in the economic system are an aggregate of interrelated connections between the country, business and the population arising in the field of production and consumption of the created product. Both system and risk approaches to the analysis of the investment climate were used, while the latter was estimated from the standpoint of the probability of investment losses and allowed not only to assess the attractiveness of the territory for investment, but also to compare the level of risk inherent in the new investment object. It is justified that the effective economic policy of the country contributes to the establishment of a comprehensive investment climate that mobilizes the country’s own financial resources, international entrepreneurial and borrowed capital, their further investing in the national economy, thus ensuring its economic development.
Organizational Changes in the System of Regional Development Management
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Babayev Volodymyr M. , Dymchenko Olena V. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Rudachenko Olhа O. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Smachylo Valentyna V. ,   O. M. Beketov National University of Urban Economy in Kharkiv
Published: January 2023

The authors have proved that the problem of reforming the administrative-territorial structure in Ukraine is moving from the level of staging and discussion to the practical plane of implementation. A particularly influential impetus to the acceleration of these changes was given by the process of creating amalgamated territorial communities (ATCs) in Ukraine. Currently, the next stage of reforming local self-government is taking place in Ukraine, which is the consolidation of districts. In the process of formation of new districts, it is proposed to use information on the development of ATCs and take into account the EU experience in this area, which in the future will lead to an increase in the efficiency of the use of available resources along with the improving of the standard of living of the population against the background of betterment of the ecological situation in the region. The study substantiates proposals for applying a process approach to the consolidation of districts. The advantages of implementing these proposals include: consistency with EU structures in the field of district management; the possibility of implementing the conception of «RURBAN»; ensuring sustainable development of the region; increasing the importance of ATCs in the process of territorial management, etc. Success in development depends not only on the starting potential, but also on the mechanisms of development management, one of which can be considered the mechanism of «balancing resources, directions, tasks and methods of development management». The implementation of measures of suburbanization (the process of growth and development of the suburban zone of large cities, as a result of which urban agglomerations are formed) will ensure long-term economic growth of the regions, improve the standard of living of the population and achieve other strategic goals. In the suburban area, the «middle class» of the population should appear and grow. And for this it is important to organize and support the transfer «out of town» of industries, housing, infrastructure, organize eco-protection of systems, create a suburbanization economic space, cultural, tourist and recreational space, developed and high-quality infrastructure for life support of the population and transport links.
The Problems and Prospects of Attracting Investment Resources in the Machine-Building Industry in the Conditions of Martial Law
Authors:   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Nesterchuk Oleksandra S. , Hrechko Alla V. ,   National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Published: January 2023

The article is aimed at studying the state of Ukrainian machine-building enterprises and the peculiarities of the infusion of investment resources into their activities, also identifying problems and prospects for attracting investment resources to the industry during the Russian-Ukrainian war. Based on the analysis, systematization and generalization of the works of many domestic researchers and data from the State Statistics Service of Ukraine, the dynamics of attracting capital and foreign direct investment in Ukrainian machine-building enterprises in the period 2014–2022 was considered. As result of the study, the machine-building sectors with the greatest investment attractiveness are identified and the expediency of infusion of investment resources exclusively into them was substantiated. The main tendencies and problems of investment support for innovative development of the machine-building sector of the domestic economy are identified and characterized. It is substantiated that as a result of the aggravation of the military conflict, part of the machine-building enterprises of Ukraine has suffered significant damage, so there is an urgent need for investment resources. A general analysis of the needs of Ukrainian machine-building enterprises in investment resources was carried out and specific amounts of necessary financing were distinguished. The machine-building enterprises of Ukraine, which occupy priority positions in the industry and require the largest amount of investment resources, are allocated. Prospects for further research in this direction are the development of strategies and projects directed towards attracting foreign investment resources to the field of domestic engineering – both during the war and after its end – since the active provision of investment resources will transform the Ukrainian machine-building industry into a more innovative one, thereby contributing to the improvement of the state of the national economy of Ukraine in general.
Assessing the Current State of Public Debt of Ukraine
Authors:   Ivan Franko National University of Lviv, Shushkova Yuliia V. , Baskova Yuliia S. ,   Ivan Franko National University of Lviv
Published: January 2023

The article is concerned with assessing the current state of public debt and the State-guaranteed debt of Ukraine, their essence is considered and the dynamics for the period 2017-2021 are analyzed. It is noted that public debt is the result of the movement of borrowed capital, which has a significant impact on the state of public finances, the investment climate, money circulation, and the development of international cooperation. It is determined that a significant amount of public debt, which was formed during the period of Ukrainian independence, negatively affects the economic situation in the country, and debt servicing creates a burden on the State budget. At the moment, the debt policy needs to find improved ways to attract credit funds and identify effective ways to use them to better the financial situation and strengthen Ukraine’s economy. The article defines the structure of the State debt of Ukraine in terms of foreign currencies. It is proved that the debt mostly consists of borrowings denominated in foreign currencies. An analysis of both the public and the State-guaranteed debt by type of interest rates during the analyzed period was carried out and it was noted that borrowings include a significant share of debt instruments with a fixed rate. The structure of the public debt by type of creditor during 2017-2021 is presented. It is proved that issued securities in the domestic and foreign markets occupy the largest share in the structure of the debt. The economic essence of domestic and foreign government bonds is defined. Domestic government bonds (OVDPs), which are in circulation at nominal depreciation value during 2017-2021, are considered in terms of foreign currencies and owners. Based on the carried out analysis, the main reasons that led to the growth of the volume of both the public and the State-guaranteed debt in Ukraine and the directions of their optimization in public debt management are identified.
The Evolutionary Development of Money: From Minted Coins to Cryptocurrencies
Authors:   Kyiv National Economic University named after V. Hetman, Lukianchuk Denys Yu.
Published: January 2023

The article is aimed at studying the evolution of money. The article examines the history of the emergence and evolutionary development of money and cryptocurrencies. Blockchain technology is analyzed, as well as the technological difference between Bitcoin, Ethereum, Solana cryptocurrencies is considered. The issues of the operation of the Ethereum blockchain and smart contracts are covered. An analysis of blockchain technology and the use of cryptocurrencies as a means of payment is carried out. The type of cryptocurrency such as a stablecoin is revealed in its variety. Comparisons of native blockchain coins and stablecoins as a means of payment, further of USDC and USDT stablecoins, are made. An analysis of differences between the centralized and decentralized stablecoins is carried out. It is specified what the stablecoins USDC, USDT, DAI are backed by. It is analyzed what share of the market is occupied by USDT, USDC, and DAI. The advantages and disadvantages of stablecoins are identified. A characterization of activity of the Central Bank Digital Currency (CBDC) with its connection to central banks is presented. It is determined that stablecoins are an attempt to objectively eliminate the high volatility of traditional cryptocurrencies such as Bitcoin or Ethereum by tying the value of a stablecoin to one or more other assets, such as fiat currency. Blockchain technology along with stablecoins can increase the efficiency of cross-border payments. With the growing demand for use, a stablecoin can become one of the important elements of the payment infrastructure. As result of the study, a comparison between cryptocurrencies and the companies Visa, Paypal in terms of processing speed and the amount of payment commissions is made. It is determined that blockchain and cryptocurrency technologies are a new evolutionary stage in the development of money. It is substantiated that the effect of using blockchain technology allows to cheaper and faster money transfers. It is noted that blockchain technology is young, but cooperation between traditional financial companies and cryptocurrencies is already visible.
Institutional Principles of the Government Tax Policy
Authors:   State University of Trade and Economics / Kyiv National University of Trade and Economics, Titarchuk Mykhailo I.
Published: January 2023

The purpose of the article is to disclose and deepen the institutional foundations of the government tax policy, taking into account the challenges of the special period. The article defines the basic principles and criteria for the formation of government tax policy. The expediency of taking into account retrospective foreign experience in the development and implementation of domestic tax policy is substantiated. The main tax trends in foreign countries are identified – the development of tax administration in the context of digitalization of the economy; development of a system of tax monitoring and control over the income of non-residents and transnational corporations; implementation of measures to counter the erosion of the tax base; expanding the rules for disclosing information about taxpayers; institutional improvement of tax mechanisms; strengthening the effectiveness of measures to combat tax offenses. The possibilities of using tax incentives for research and innovation activities of enterprises are considered. Compliance with the principle of taxation stability is a compromise option for the implementation of tax policy under martial law. It is substantiated that the priority of domestic tax policy in the post-war period should be to stimulate employment, especially for young people. Creating new jobs and supporting employment is fully in line with the goals of sustainable development – overcoming the poverty and alleviating inequality. It is important to deshadow the incomes of the population, to form the basic conditions for the lack of motivation to evade personal income tax and a single social contribution. The possibilities of increasing the financial capacity of territorial communities, increasing the fiscal efficiency of local taxes and fees are considered. In particular, several steps are proposed to strengthen the fiscal capacity of property taxes. The expediency of developing a tax risk management system is determined, which will provide an opportunity to optimize the transaction costs of tax policy and ensure the appropriate fiscal effectiveness of the tax system.
The Problems and Prospects of Improving the Management of the Development of Insurance Companies in Ukraine
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Kondratenko Nataliia O. , Novikova Maryna M. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Volkova Militsa V. ,   O. M. Beketov National University of Urban Economy in Kharkiv, Moskalenko Elizaveta S. ,   O. M. Beketov National University of Urban Economy in Kharkiv
Published: January 2023

The article identifies the problems and prospects for improving the management of the development of insurance companies in Ukraine. The need to make strategically effective decisions that maximize the adaptation of insurance companies to the external environment, the formation of tactical tasks on their basis, is detected. It is noted that, like any economic activity, insurance requires the introduction of a quality management system. Hence, the overall efficiency of insurance company management consists of the levels of efficiency of managing individual subsystems: financial resources, marketing, sales, etc. In the existing structural and process model of an insurance company, the boundaries between structural levels are not clearly defined. Some elements of structures equally belong to different structural groups, in which case often one structure overlaps or intersects with another. It is found that government regulation of insurance companies should be based on principles that will ensure its efficiency, adequacy and transparency, promote the development and profitability of insurance providers and protect consumers of insurance services. It is concluded that one of the important conditions for effective management of the development of insurance companies in Ukraine is the use of modern management technologies and government support in the form of regulation of their activities, based on certain principles that ensure its efficiency, adequacy and transparency, will contribute to the development and profitability of insurance workers and protect consumers of insurance services. A methodical approach to determining the efficiency of managing the development of insurance companies is proposed, which is based on the use of the following coefficients: uncertainty of management activities; concentration of functions; accumulation of dysfunctions by the organizational structure; rationalization of the use of elements; concentration of elements; complexity of the organizational structure of management, which allows to establish the differences between the existing and the desired state of the basic indicators of the efficiency of the development management system of an economic entity.
The Prospects for Implementation of IT Projects in the Field of Beekeeping in Ukraine
Authors:   Lviv Polytechnic National University, Lebid Tetyana V. , Pundor Andrii M. ,   Lviv Polytechnic National University
Published: January 2023

The purpose of the article is to substantiate the expediency, determine the prospects, and present the conception of implementing IT projects in the field of beekeeping in Ukraine based on the study of the domestic beekeeping market. The article analyzes the state, trends and problems of the modern market of honey and beekeeping products. It is noted that beekeeping is an important component of the agrarian complex of Ukraine, and the development of information technology has not bypassed this sphere. Existing IT products that are used in beekeeping have been examined. In order to determine the needs of producers of honey and beekeeping products and the problems faced by beekeepers in carrying out economic activities, a survey of apiary owners is conducted and the results are presented. Taking into account the prospects of the industry and the interest of the surveyed beekeepers, for instance the conception of developing a mobile application is described, which will allow to unite all market participants (buyers, sellers, intermediaries, manufacturers, etc.) to obtain information as well as assistance in carrying out sales transactions. Innovative solutions in the sphere of beekeeping should be aimed at: increasing the competitiveness of apiaries; increase in productivity and reduce in the cost of keeping bees and producing honey and other related products. The business model of the proposed IT product is presented in the form of Osterwalder's business model. The main idea of the application is to enable market participants to buy or sell the goods necessary to meet the needs of the enterprise and fulfill other contracts related to their activities, and to receive a percentage of the concluded agreement. The process of creating a mobile application is presented in the form of stages of the project life cycle. Prospects for further research in this direction are the introduction of innovative development projects in beekeeping, which will allow to realize the high potential of the honey market of Ukraine.
«Green» Human Resources Management: The Impact of Environmental Practices on the Organization’s Activities
Authors:   Kyiv National Economic University named after V. Hetman, Tsymbaliuk Svitlana O. , Kovtun Oksana A. ,   Hryhorii Skovoroda University in Pereiaslav
Published: January 2023

In recent years, business has been increasingly interested in social responsibility, in particular in its environmental component. To implement environmental programs, organizations need employees who have «green» knowledge, share «green» values and have a worldview on protecting the environment, which requires the implementation of green practices in human resource management. The purpose of the study is to assess the impact of the practices of «green» human resource management on various aspects of the organization. The results of the study showed that the vast majority (95.1%) of respondents share the idea of the need to implement green practices in human resource management. The introduction of «green» human resource management practices has the greatest impact on the organization’s reputation and the employer’s brand. In this regard, when positioning the organization in the labor market and the market for goods (services), it is important to focus on environmental practices and sustainable corporate culture. The results of the study also justified the positive impact of the practices of «green» human resource management on the formation of environmentally responsible behavior of employees, the implementation of sustainable development goals, motivation and loyalty of employees, and labor results. The study justified the need for organizations to develop policies and strategies for «green» human resource management, the introduction of green practices at different stages of human resource management, the formation of a sustainable corporate culture. The results of the study can be used by organizations to substantiate the feasibility of introducing green practices in human resource management.
Formation of the Marketing Management System of the Enterprise
Authors:   V. N. Karazin Kharkiv National University, Shumilo Olha S. , Mangushev Dmytro V. ,   V. N. Karazin Kharkiv National University, Polyshchuk Oleksii A. ,   V. N. Karazin Kharkiv National University
Published: January 2023

The purpose of the article is to study the essence of the marketing management of the enterprise and the formation of its management system in order to ensure the sustainable functioning of the enterprise in the market. It is noted that the successful functioning of the enterprise in the modern market in the conditions of growing competition, the development of technologies depends on the use of marketing tools in activities that will contribute to the development and adaptation of the enterprise to volatile market conditions. Marketing management is considered as an innovative approach to enterprise management, allowing to achieve optimal economic performance and positive social effect at the same time, coordinating the different interests of owners, managers, employees, partners, consumers, and society. The application of an integrated approach to marketing management is substantiated, namely: the need to form a marketing management system in an enterprise with a significant number of interrelated structural components that differ in their goals, act autonomously, while integrating management functions and aiming at achieving a single goal – ensuring the stability of all areas of the enterprise in modern market conditions and transforming consumer needs into enterprise revenues. It is proposed, taking into account the provisions of the general theory of systems and management theory, to consider the marketing management system as a cybernetic system capable of transforming information. It is further noted that the marketing management system of an enterprise is an open system that is subject to the influence of the marketing environment, where the components are macro- and microenvironment. It is proved that the factors of the external (macro-) environment form the impact on marketing programs and on the marketing activities of enterprise, and the factors of the internal (micro) environment determine the marketing activity of the enterprise. Objective tendencies in the development of the marketing environment are defined. The model of the marketing management system as a logical-structural scheme is proposed, on the basis of which the algorithm for optimization and management of marketing activities is provided, where the interrelations and relationships of elements (in accordance with the functions of marketing management) are presented.
Analyzing the Influence of Neuromarketing Components on the Behavior of Consumers of a Tourism Product
Authors:   V. N. Karazin Kharkiv National University, Yevtushenko Olena V. , Нaponenko Hanna I. ,   V. N. Karazin Kharkiv National University, Shamara Irina M. ,   V. N. Karazin Kharkiv National University
Published: January 2023

The purpose of the article is to determine the degree of influence of neuromarketing tools on the consumer of the tourism product. The influence of neuromarketing on the human senses, the so-called internal factors, is analyzed. A human has five main senses: eyes (sight); tongue (taste); ears (hearing); nose (smell) and skin (touch). The most important sense organ for marketers is sight. Most advertising campaigns are aimed at that. In second place in importance is hearing. There are four main types of neuromarketing: aroma marketing, atmosphere marketing, sensory marketing, and sound design. Sensory marketing is the most effective tool for influencing the human subconscious with the help of color and images. The speed at which a person receives information through the unconscious perception is 11 million bits per second, while the productivity of conscious perception is only 40 bits per second. Therefore, the most successful tourism advertising is advertising in the specialized industry publications. It is from there that a person receives the greatest amount of information that he remembers for a long period of time. The color scheme of tourism advertising material is also of great importance. The most effective is the one that uses blue-violet, dark blue, turquoise and intense lemon in its pictures and photos. It is the color that is in the first place among all other components of the presentation of the tourist enterprise. In second place is a detailed description, followed by music. It is important to use a beautiful aroma in the premises of the tourism enterprise. The most advisable are the aromas of fresh herbs, peppermint and grapefruit, sandalwood, geraniums and cinnamon, which should be placed in the hotel rooms, toilet, lobby, elevator and corridor. Smells are directly related to memory: having felt a certain aroma, a person’s brain reproduces everything connected with the stimulus. So, neuromarketing is a very important science, the use of which will allow travel companies, large brands, destinations, hotels, etc. to attract more customers, develop their products depending on their needs and make greater profits by conducting research on consumers of their services.
Digital Marketing in the Development of Pharmaceutical Companies: The Current Aspects and Perspectives
Authors:   Odesa National Medical University, Protsenko Valentyna M. , Protsenko Anastasiia V. ,   Ukrainian Engineering and Pedagogical Academy
Published: January 2023

The article studies the modern aspects and prospects of using Digital marketing in the development of pharmaceutical companies. Digital marketing in the pharmaceutical industry has been found to help reach an expanded global customer base, providing multiple opportunities to enhance the promotion and sustainability of a pharmaceutical company. It was found that the practical tools of digital marketing are e-mail, electronic data detailing, augmented and virtual reality, the use of which reduces the costs of pharmaceutical companies. It was determined that due to modern conditions, pharmaceutical companies intensively use social network platforms for the promotion and branding of medicinal products. It was determined that such Digital marketing tactics as content marketing, search engine optimization, e-mail marketing, social media marketing, etc., are considered effective tools for the promotion of medicinal products. Digital marketing has been found to generate valuable information that has a significant impact on the pharmaceutical sector, so pharmaceutical companies build consumer satisfaction through phone applications and online networks, allowing the pharmaceutical company to increase sales and profits. It has been found that pharmaceutical companies are increasingly using social media as target customers increase public awareness of their drugs and services and seek more effective opportunities to engage with target audiences. It has been found that for pharmaceutical companies, the e-commerce platform is the foundation of their digital presence, and improving the customer-centric infrastructure with well-integrated systems will help ensure proper customer interaction. It has been determined that the benefits of social media and online marketing are particularly important for pharmaceutical companies, as they are crucial to ensure more effective digital marketing. It was established that following the results of January-June 2022, the pharmaceutical companies "Farmak", "Darnytsia" and "Acino" took the leading positions in terms of sales of medicinal products.
The Modern Methods of Promoting Restaurant Services
Authors:   V. N. Karazin Kharkiv National University, Reshetnyak Olena I. , Samilkina Alina V. ,   V. N. Karazin Kharkiv National University, Nesterenko Alina O. ,   V. N. Karazin Kharkiv National University
Published: January 2023

Restaurant enterprises should strive to constantly adapt to customer needs and ever-changing market conditions, offering appropriate services, identifying adequate methods of communication and promotion. The article is aimed at studying modern methods of promotion and determining the most appropriate restaurant services for this in wartime. The article discusses the essence and directions of application of modern methods of promotion. It is proved that promotion methods are very important both during the COVID-19 pandemic and during the war, and the variability of the market environment necessitates the innovative orientation of the restaurant business. The relevance of the creation and use of modern methods of promotion in restaurant facilities is substantiated. The definitions of the essence of the concepts of «promotion», «traditional forms of promotion» have been improved. Promotion of restaurants is one of the mandatory directions of successful business. It is determined that the pandemic and martial law have significantly changed the conditions of existence of the restaurant business in Ukraine, but the current trends in the development of promotion methods can improve the state of this area, i. e.: automation, which has become a key trend in visitor service procedures – from receiving orders to calculating visitors; personalization – the possibility of the visitor feeling of interest on the part of the institution to his preferences in food and service, special needs, etc.; playing on the feelings and emotions of visitors – the main share of the content; influencer marketing, that is, using the authority of popular bloggers, sites and pages in social networks of famous people, which allows creating and conveying to the target audience the content that is better remembered due to its emotional component; charity and volunteering that help raise the image of the restaurant. Complete and reliable information about customers and their preferences plays a significant role in promotion. The main modern methods of promotion are highlighted, with the help of which the enterprise will not only earn decent money, but also become popular in the city. Each of these methods is unique and requires the attention of marketers, you also need to have a specific strategy on how to use each method. The modern consumer has become more demanding both to the product itself and to the ways it has to be presented. Therefore, the more unique the method of providing information, the more successful the advertising will be.
The Contemporary Models of Business Monetization in the Context of Digitalization of the Economy
Authors:   Kyiv National Economic University named after V. Hetman, Halakhova Tetiana O. , Halakhov Yevhenii M. ,   State University of Telecommunications, Yevdochenko Olena O. ,   Kyiv National Economic University named after V. Hetman, Kyslytsyna Olga V. ,   Kyiv National Economic University named after V. Hetman
Published: January 2023

The purpose of the article is to study the models of forming of business income (monetization models) as a subsystem component of the overall business model of the company through a logical relationship: «business monetization model – business model of the company – global business ecosystem» to substantiate the most effective models in modern conditions of strengthening digitalization of economic development. The article visualizes the mechanism for forming the e-business strategy «from data analysis to strategy», that is, generalized, structured and in a certain way systematized data be of value – i. e., the knowledge that a company can use in developing its business strategy. The methodology for forming a business model of a company is analyzed on the basis of 4 key components: «Who? – What? – How? – Why?». The article provides a detailed analysis of monetization models for digital business (online format) in terms of their implementation, as well as generalized characterizations of each model; the key advantages and disadvantages of their implementation are distinguished. Attention is paid to the following monetization models: transactional income model (or production model of business monetization); markup model; advertising model; licensing model; arbitration model; commission (partnership/affiliate) monetization model; model of open innovation; model of «income from the sale of services»; subscription model (Freemium/Premium), as well as to the innovative and creative business models of companies and, in particular, their monetization models such as: Experience Selling model; model of additional services (Add-on Model); Aikido Model; Flat Rate Model, and Razor & Blade Model.
Revisiting the Syntax of English Imperative from a Minimalist Perspective
Authors: Al-Samki Alia Ali Ahmed , Al-Ghrafy Abdusalaam
Published: January 2023

This paper tackles the syntax of English imperatives. It revisits the syntactic structuring of English imperatives from a minimalistic perspective. It investigates what the most appropriate positioning for the imperative verb in English is and what really stirs the structuring of imperative in English. To tackle this topic, this paper implements a descriptive, analytic, qualitative, minimalist-based method. In accordance with minimalism, this paper gives priority to the imperative feature. It comes up with a new projection proposed to be within CP, labeling it 'Imperative Phrase'. The head of this projection is assumed to have an inherently valued and interpreted [Imperative]. This feature, as this paper postulates, is what urges the syntactic derivation of the whole imperative construction.
A Literature Review of E-Learning Technology in Higher Education
Authors: Hendradi Purwono , Ghani Mohd Khanapi Abd , Mahfuzah S.N
Published: January 2023

The increase in the use of E-learning during the COVID-19 pandemic as a consequence of the call for Work From Home (WFH) is increasingly massive. In contrast to regular times, E-learning during the COVID-19 pandemic depends on available home resources. Technology plays an essential role in supporting the implementation of e-learning which must consider the resources available at home. This research is a systematic literature review using database sources from ScienceDirect and Emerald. The inclusion criteria are research that discusses e-learning in higher education during the COVID-19 pandemic (2019-2020) from a computer science perspective. An exclusion criterion is research examining e-learning in higher education from sources outside ScienceDirect. The search results from ScienceDirect obtained 518, and Emerald got 66 relevant articles. The next stage is reviewing abstracts and titles that focus on technology in e-learning on the lecturer and student side; We obtained 23 articles and then checked them in full text. This literature study shows that technology as a support for e-learning systems during the COVID-19 period in universities needs to consider the resources available at home, namely infrastructure and applications for students and teachers, for future work in the research of friendly e-learning technology to the availability of resources at home.
Patient And Family Compliance In The Use Of Mask Through Health Education In The Dahlia Room Bangil Hospital
Authors: Tri Ratnaningsih  , Petty Andriani
Published: January 2023

Rantai penularan covid-19 dapat di cegah dengan menutup jalur pernafasan menggunakan masker. Namun permasalahan yang dialami di masyarakat saat ini yaitu kurangnya tingkat kepatuhan masyarakat dalam menggunakan masker untuk memutus rantai penularan virus covid-19, sehingga menjadi ancaman serius bagi masyarakat di seluruh dunia. Di Indonesia hingga tanggal 3 Januari 2021 telah tercatat kasus terkonfirm Covid-19 sebanyak 758.473 jiwa dengan kasus kematian sebanyak 22.555 jiwa dan kasus sembuh sebanyak 625.518 jiwa (Kementrian Kesehatan RI, 2020). Sedangkan di Provinsi Jawa Timur per tanggal 3 Januari 2021 telah ditemukan kasus terkonfirm Covid-19 sebanyak 86.361 jiwa. data di Kabupaten Pasuruan hingga tanggal 2 Januari 2021 telah ditemukan kasus terkonfim Covid-19 sebanyak 2.224 kasus dengan 1.871 kasus sembuh dan 158 kasus meninggal dunia. Tujuan dari kegiatan ini adalah memberikan edukasi pada pasien dan keluarga pasien agar menggunakan masker dengan tepat dan menjadi kebiasaan. . Populasi adalah 74 pasien covid – 19 yang sedang menjalani perawatan di Ruang Dahlia RSUD Bangil dan didapatkan sampel sebanyak 50 orang yang diambil dengan menggunakan consecutive sampling. Pelaksanaan kegiatan dengan menggunakan Pendidikan Kesehatan kepada pasien dan keluarga pasien. Pada kegiatan ini didapatkan hasil patuh pada pemakaian masker sebanyak 30% dan setelah diberikan penyuluhan mayoritas patuh pada pemakaian masker dengan tepat  80%. Tingkat kepatuhan individu terhadap menggunakan masker berpengaruh terhadap tindakan preventif terhadap pencegahan penularan penyakit Covid-19. Kurangnya tingkat kepatuhan masyarakat untuk menggunakan masker dalam beraktifitas dapat meningkatkan penularan Covid-19, dikarenakan masker dapat menghalau percikan air liur yang keluar saat berbicara, menghela napas, ataupun batuk dan bersin sehingga dapat mengurangi penyebaran virus Covid-19. Kegiatan ini diharapkan dapat berlanjut terus sampai masyarakat membiasakan diri ketika keluar rumah untuk menggunakan masker sesuai anjuran
Counseling To Improve Knowledge About The Abo System Blood Groups And Rhesus
Authors: Harianja Sri Hartini
Published: January 2023

Jenis golongan darah ditentukan dari gen yang berasal dari kedua orangtuanya. Setiap anak mempunyai kombinasi gen dalam bentuk dua alel, yang berasal dari ayah dan ibu. Terdapat tiga jenis alel golongan darah ABO, yaitu : alel A, B dan O. Berdasarkan sistem ABO, ada 4 jenis golongan darah sesuai dengan jenis antigen dan antibodi yang dimiliki masing-masing golongan yaitu golongan darah A, AB, B, dan O. Survey pendahuluan pada orangtua dan pelajar TK Al Fatah Talang Kelapa Kota Palembang, sekitar 50% belum mengetahui golongan darahnya berdasarkan sistem ABO dan Rhesus. Tujuan kegiatan pengabmas ini adalah untuk meningkatkan pengetahuan melalui penyuluhan dan pemeriksaan golongan darah pada orang tua dan pelajar. Kegiatan dilaksanakan pada hari Kamis, 25 Juli 2019 dengan jumlah peserta 3 dosen, 5 mahasiswa, 5 guru, 30 orangtua (ibu) dan 35 siswa. Proses kegiatan yaitu penjajakan lahan, pelaksanaan kegiatan pengabmas meliputi pembukaan, pre test, penyuluhan, post test, melakukan pemeriksaan golongan dengan metode blood grouping, evaluasi kegiatan dan penutup. Hasil kegiatan yaitu berdasarkan  nilai Pre test dan post test yang telah dilakukan dapat dilihat terjadi peningkatan nilai pengetahuan responden yaitu dari nilai rata-ratanya 4,73 sebelum penyuluhan menjadi  rata-ratanya 7,34 sesudah penyuluhan. Uji statistik juga menunjukkan ada perbedaan yang signifikan antara tingkat pengetahuan sebelum dan sesudah penyuluhan (p value = 0,000). Kegiatan pengabmas ini memberikan banyak manfaat baik informasi maupun ilmu pengetahuan sehingga ada peningkatan pengetahuan ibu tentang golongan darah ABO dan Rhesus. Kendala yang dihadapi yaitu Anak anak memiliki rasa takut yang tinggi, dalam pemeriksaan mengalami kesulitan, sehingga harus didampingi oleh orang tua. Kegiatan pengabmas diharapkan oleh peserta dapat terus terlaksana di lokasi mereka
Empowerment Of Health Careers In Early Detection Of Coronary Heart Disease During Pandemic In Kedungringin Village, Kec. Beji Pasuruan District
Authors: Bahrudin Moch bahrudin
Published: January 2023

Kader Kesehatan merupakan salah satu pilar kekuatan Kesehatan di tatanan Desa atau rukun warga, salah satunya adalah berperan sebagai relawan Kesehatan ditatanan paling bawah dalam hal ini tingkat rumah tangga, sehingga  kader kesetan menjaga Kesehatan diwilayahnya. Kader Kesehatan sebagai perawat di tingkat dasar diantaranya merawat ditatanan keluarga dengan masalah jantung koroner, Perbedaan sudut pandang kader kesehatan dalam pengelolahan jantung koroner perlu dilakukan intervensi agar tidak menimbulkan permasalahan yang sangat besar, diantaranya adalah gagal jantung, gagal ginjal bahkan kematian dalam situasi ini, posisi kader Kesehatan sangat menentukan perawatan penyakit jantung koroner. Tujuan kegiatan ini adalah pemberdayaan  kader Kesehatan dalam pengolahan penyakit jantung coroner di Desa kedungringin. Metode yang digunakan adalah ceramah, diskusi, tanya jawab dan game ringan. Hasil dari kegiatan ini adalah Sebagian besar peserta kegaiatan ini memahami tentang pengertian, kriteria, tanda dan gejala, pengobatan ringan dari jantung koroner. Ada 4 pertanyaan dari peserta diantaranya adalah pengolahan makanan sehat, pertolongan pertama bila jantung koroner dan cara minum obat jantung koroner. Berdasarkan kegiatan pengabdian masyarakat akan dapat  memenuhi kebutuhan keluarga adalah adanya standart yang sama untuk bisa digunakan ibu-ibu menentukan tindakan dalam pengolahan penyakit jantung koroner di rumah tangga, yang pada akhirnya menurunkan jumlah komplikasi
Health Education Of Hypertension Patients To Prevent Complications In The Work Area Of Tamalanrea Puskesmas
Authors: Sriwahyuni  , Sri darmawan  , Junaidin
Published: January 2023

Hipertensi adalah Tekanan darah sistolik di atas 140 mmHg dan atau tekanan darah diastolik sama dengan atau di atas 90 mmHg. Prevalensi hipertensi yang paling tinggi pada perempuan 36,9 % dan pada pasien berusia 60 tahun ke atas. Data Dinas Kesehatan Kota Makassar menyatakan hipertensi merupakan urutan ke 2 dari 10 penyakit terbanyak. Prevalensi hipertensi di Kota makassar pada tahun 2016 mencapai 27,61% Penyakit degeneratif memiliki korelasi yang cukup kuat dengan bertambahnya proses penuaan usia seseorang, meski faktor keturunan cukup berperan besar. Ini terjadi karena perubahan pola atau gaya hidup, termasuk pola konsumsi makanan, disamping itu malnutrisi yang lama pada lansia akan mengakibatkan kelemahan otot dan kelelahan karena energi yang menurun Individu dengan penyakit hipertensi  disarankan untuk melaksanakan self-management sebagai salah satu managemen penyakit dalam kehidupan sehari – hari. Keberhasilan strategi untuk manajemen tekanan darah tergantung pada manajemen perawatan diri pasien, atau kemampuan dan kemauan pasien untuk mengubah dan mempertahankan perilaku tertentu, baik itu mengelola dirinya secara fisik dan non fisik untuk mencegah terjadinya komplikasi atau  faktor resiko hipertensi jika ada riwayat penyakit seperti gagal ginjal, diabetes mellitus, stroke dan penyait lainnya, sehingga perlu pendidikan khusus dalam penangan penyakit hipertensi agar tidak terjadi komplikasi