bluuebunny/crossref_metadata_2025 huggingface dataset:
Dva modela ženskega pravljičarstva na Slovenskem – pisateljice in pripovedovalke
Two Models of Women Storytelling in Slovenia – Women Writers and Women Performers of Fairy Tales

Authors: Mileva Blažić Milena
Published: June 2019

In the article are presented Slovenian women fairy tale writers who were included in the streams of fairy tale writing in the middle of the 19th century, when Josipina Turnograjska published the fairy tale “Rožmanova Lenčica” (Rožman’s Lenčica) in 1853. This is much later than the start of European women fairy tale writing, which has its roots in the late medieval period with the trobairitz, and continued in the 16th century. After that the new stream of women fairy tale writers developed with the preciosite in the 17th century. The author researches development of women fairy tale writing in Slovenia and classifies their creation of fairy tales in two main models: writing literary fairy tales and storytelling or performing folktales. Lately, among Slovenian women, writing contemporary fairy tales is also popular.
Einige Anmerkungen zur slowenischen mythopoetischen Tradition im Rahmen der slawischen Mythologie
Alcune osservazioni sulla tradizione mitopoietica slovena nella cornice della mitologia slava

Authors: Mikhailov Nikolai
Published: June 2019

The treatise deals with certain questions concerning the use of some Slovene data for the reconstruction of Slavic mythology.
Slovenskite panteoni vo likovniot medium: Svarog
The Slavic Pantheons in Visual Medium: Svarog

Authors: Čausidis Nikos
Published: June 2019

The article represents a segment of global research emanating from the visual images of the Slavic deities, mostly manifested on archaeological finds, in this particular case, early Slavic artefacts (the plates of a cult character, and the so-called radiate-headed fibulae) found in the Balkans. By analysis of the iconography and symbolical features of these finds, the author attempts to define a type of mythical picture of an “anthropomorphic firmament with the phases of a solar cycle”. By its Slavic analogies, he follows this mythical picture through to the 19th century. Then, by use of iconographic analogy, and by comparison of visual images, attributes, and functions (the comparison is foremost made to the Iranian-Avesta god Z’rvan), the author suggests that this image should be identified as a mythical picture of the Slavic god Svarog who is manifested as the anthropomorphic sky. Finally, the author connects his proposed hypothesis with the known written sources, toponyms and etymological definitions related to the theonym Svarog.
Yin-yang v kitajski mitologiji in vprašanje primerjave s slovanskima Belobogom in Černobogom
Yin-yang in Chinese Mythology as Compared to the Slavic Belobog and Černobog

Authors: Milčinski Maja
Published: June 2019

In the paper, the characteristics of Chinese mythology are presented, in particular the absence of the continuous tradition of myth transmission. The correlative tradition of the yin-yang forces is taken as the origin of the cosmology of the Xia and Shang dynasties. In the sources of ancient Slavic and Chinese mythologies no evidence of possible analogies between yin-yang and Belobog-Černobog (white- and black- god) has been found. In contrast to the yin-yang forces, Belobog-Černobog present two distinctly antagonistic deities.
Alcune considerazioni sul pantheon slavo nell’opera di Aleksandr Radiščev
Nekotorye soodraženija o slavjanskom panteone v tvorčestve Aleksandra Radiščeva

Authors: Garzonio Stefano
Published: June 2019

The article is dedicated to the barely researched “Songs Sung in Competitions and Dedicated to Ancient Slavic Deities” by Aleksandr Radiščev. It is centered on a reconstruction of the old Slavic pantheon as suggested by the great Russian writer, on the literary and ideological presumptions of this reconstruction, and on a complex syncretic relationship between Radiščev’s “mythology” and other mythological systems.
Govor demona u slovenskim književnostima 19. veka
Le discours des démons dans les littératures slaves du dix-neuvième siècle

Authors: Ajdačić Dejan
Published: June 2019

The author analyses the characteristics of the speech of demons in the folklore of the Eastern and Southern Slavs, relying on the studies of L. N. Vinogradova and O. V. Sannikova. The speech of the demons based on the folklore and christian origin is analysed in the stories by O. Somov (Kievskie ved’my), N. Gogolj (Večera na hutore bliz Dikan’ki), V. Olin (Pan Kopitinskij), Kvitka (Ot tobi i skarb, Konotopska vid’ma), A. Storozhenko (Zakohani čert), in the dramas by V. Dal’ (Noč’na rasput’i), A. Del’vig (Noč’ 24. ijunja), V. Kjuhel’beker (Ivan, kupeckij syn), J. Sterija Popović (Miloš Obilić), K. Topolja (Čari).
K voprosu ob odnoj mistifikacii ili gogolevskij Vij pri svete ukrainskoj mifologii
Zur Frage einer Mystifikation oder Gogols Vij im Lichte der ukrainischen Mythologie

Authors: Levkievskaja Elena E.
Published: June 2019

The article deals with the genesis of the main antihero of Gogol’s stories - “Vij”, comparing it with mythical figures in Ukranian folk tradition.
Water in Pre-Christian Beliefs in Pomerania (Northern Poland) of the Early Medieval Period
Woda w przedchrześcijańskich wierzeniach na wczesnośredniowiecznym Pomorzu (północna Polska)

Authors: Kajkowski Kamil , Kuczkowski Andrzej
Published: June 2019

Based on written sources and archaeological evidence, ethnographic and linguistic material, and the knowledge of the rest of Slavonic-occupied regions, the authors research early medieval Pomeranian communities in which water played a significant role. Water, as a life-providing element on the one hand, and a destructive element on the other, was not only essential for the economy, but also indispensably carried symbolic meaning and played an important role in religious ceremonies and magical rites. An attempt at characterizing Pomeranian water ritual also defining the sacred spaces of pre-Christian sanctuaries is made in the following article.
Skrita pričevanja o potresu leta 1348 v slovenskih deželah
Hidden Testimonies on the Earthquake of 1348 on the Territory of Slovenia

Authors: Klobčar Marija
Published: June 2019

Studying comparative material based on studies of folklore associated with believing in water deities and folksong traditions has led to new insight into why the Kamnik Lake breached the natural dam: discovering that the spill actually occurred following an earthquake in 1348. Opposing this finding is the absence of written testimonies about the lake and its spill in contemporaneous chronicles. This prompted further research, including finding additional testimonies about the earthquake and other events in the second half of the 14th century as well as interpretations of mythological traditions associated with earthquakes.
The Storm God and the Hunter: A Fragment of an Old Balto-Slavic Epos?
Le Dieu de l'orage et le chasseur: un fragment d'une ancienne épopée

Authors: Lajoye Patrice
Published: June 2019

A comparison of a group of Lithuanian, Polish, and Russian legends implying a thunderous character, with a passage from the Mahābhārata, an ancient Indian epos, allows us to reconstruct a fragment of the myth of the Baltic and Slavic thunderstorm god.
Ob arhaičeskih čertah narodnoj demonologii rusin Vostočnoj Slovakii
On the Archaic Features of Folk Demonology of the Ruthenians of Eastern Slovakia

Authors: Valentsova Marina
Published: June 2019

The article discusses archaic elements in the demonological beliefs of Ruthenians of Eastern Slovakia, a group of old East Slavic population in the Carpathian region. Archaic elements were identified by the comparison and confrontation with other archaic traditions of the Slavs – Polessian, Serbian, Russian, Bielorussian. Ethnolinguistic research was carried out on the basis of published materials - articles, monographs and dictionaries, as well as author’s field records. The study shows the presence of numerous cultural and linguistic archaisms belonging to the proto-Slavic era and preserved despite active and various contacts with neighbouring ethnic groups of other Slavs and non-Slavic peoples.
For the Love of Antlers: Heads on a Wall or Antlers on a Bride
U ime rogova. Glave na zidu ili rogovi na nevjesti

Authors: Pasarić Maja
Published: June 2019

Deer head and antlers are specific parts of the animal body embedded with complex symbolic implications and as pars pro toto represent the entire animal. Certain cultural practices of animal objectification within our contemporary society denote these parts of animals’ bodies as trophies, decorations, and designed objects, which then become markers of individual human identities, lifestyles, and particular living spaces. However, such new meanings inscribed into these animal materialities do not necessarily classify them as passive objects. It has been acknowledged that material culture objects continually transform in meanings through their own accumulative biographies.
William of Malmesbury on Pagan Slavic Oracles: New Sources for Slavic Paganism and Its Two Interpretations
William iz Malmesburyja o prerokbah poganskih Slovanov: nov vir o slovanskem poganstvu in njegovi interpretaciji

Authors: Słupecki Leszek Paweł , Zaroff Roman
Published: June 2019

The article brings to the attention of the scholarly world a hardly known medieval source Gesta Regum Anglorum written by William of Malmesbury. Who was an early 12th century English benedictine monk from Malmesbury in Western England. The article revolves around the outmost relevance of William of Malmesbury to the study of pre-christian Slavic religion, and provides two interpretations of William’s account.
Late Traces of the Cults of Cybele and Attis. The Origins of the Kurenti and of the Pinewood Marriage (“Borovo Gostüvanje”)
Pozni sledovi Kibelinega in Atisovega kulta. O izvoru kurentov in borovega gostivanja

Authors: Ciglenečki Slavko
Published: June 2019

The carnival mask of the kurent invokes the memory of the mythical companions of Cybele and Attis, who played an important role directly before Christianity became the prevailing religion throughout the territory of present-day Slovenia. It also seems that pinewood marriage (“borovo gostüvanje”), an event that takes place during the carnival festivities, reflects one of the high points of the March celebrations dedicated to Attis. The author further mentions some additional elements of the heritage which have preserved the elements of the Great Mother cult as late as the Middle Ages and even into modern times.
Paradigma prazdnika v trudah V. Ja. Proppa i M. M. Bahtina
The Paradigm of the Feast in the Work of V. Propp and M. Bakhtin

Authors: Kaman Erzsébet
Published: June 2019

The authoress compares two monographs “Russian Agrarian Feasts” (1963) by V. Propp, and “Rabelais and his World” (1965) by M. Bakhtin. Both books deal from different angles with analysis of the carnival held after the winter solstice, celebrating life and the awakening of nature.
Mythical Pictures of the South Slavs
Mitske podobe Južnih Slovanov

Authors: Čausidis Nikos
Published: June 2019

The author writes about the so-called “mythical pictures”, a new source for the research of Slavic mythology, which were created in order to express people’s religious notions. The article is centered on four of the most common groups of mythical pictures which, due to their archetypal characteristics have survived to the present: paintings of the human body, those representing the female principle, solar mythical pictures, and the paintings of the male principle.
Dažbog vo hronikata na Malala i negovite relacii so drugi srednovekovni i folklorni izvori
Dažbog in Malalas’ Chronicle and His Relations with Other Medieval and Folkloristic Sources

Authors: Čausidis Nikos
Published: June 2019

This article introduces new perspectives on the Slavic pagan god Dažbog (or Dajbog/Dabog) on the basis of medieval historical sources, folk traditions, linguistic analyses and artistic depictions on archeological objects. Special attention is focused on remarks concerning Svarog and Dažbog in the Slavic translation of the “World Chronicle” (Hronografia) of Ioannes Malalas. Thus this article contributes to discussions concerning Svarog published by the same author in previous issues of this journal.
Cinderella the Dragon Slayer
Pepelko - Ubijalec zmaja

Authors: Vaz da Silva Francisco
Published: June 2019

This paper aims to show that such apparently disparate themes as “Cinderella” and “The Dragon Slayer” convey nevertheless a unitary semantic constellation. The main methodological contention is that symbolical analysis calls for the abandoning of classificatory assumptions. On theoretical grounds, the present discussion attempts to develop Vladimir Propp’s unheeded insight that all fairy tales derive from a single source.
Obvladovanje notranje narave po Radža jogi
The Conquering of Inner Nature according to Rāja Yoga

Authors: Milčinski Maja
Published: June 2019

Based on the sources on which the Slovenian translation of Rāja Yoga has been done, this paper presents one of the methods of conquering one's inner nature, namely Rāja Yoga or “the royal yoga”. Although almost all of the schools of Indian philosophy and religion are related to yoga, this paper is focused on the classical yoga, as presented in Patañjali's Yoga sutras and in Swāmī Vivekānanda's (1862-1902) commentaries to them.
Una riflessione sugli ultimi sviluppi degli studi mitologici
Razmišlenija o razvitii mifologičeskih issledovanij v poslednee vremja

Authors: Mikhailov Nikolai
Published: June 2019

The author analyses the progress of mythological research methods in the last few years. From the theoretical point of view it is important to distinguish between the general, archetypal discussion of mythological on the one hand, and between the concrete researches on the other. From the practical point of view, the value of the concrete studies, which refer to the mythological material, is important. The article deals with two books of general mythological value: Z. Šmitek, Kristalna gora, Ljubljana 1998 and M. Yevzlin, El jardín de los monstruos, Biblioteca Nueva, Madrid 1999.
Traktat o slovanskih bogovih iz XVII. stol.: M. Fren(t)zel, Dissertationes historicae tres de idolis Slavorum
Ein Traktat über die slawischen Götter aus dem XVII. Jh.: M. Fren(t)zel, Dissertationes historicae tres de idolis Slavorum

Authors: Mikhailov Nikolai
Published: June 2019

The paper examines a mythological tractate of the Lusatian researcher Michael Frenzel (Fren{t}zel) on Slavic deities from the 17th century. The tractate (“three dissertations”), which contains an eclectic description of the Slavic and the Lusatian pantheons, is a typical case of the so-called “cabinet mythology”. This kind of literature, nevertheless, also needs to be analyzed: in part as a monument to scientific thought, partly (although with a large dose of caution) as a secondary source for the reconstruction of local - in this case Lusatian - mythological tradition.
Zur Verehrung des Herdfeuers bei den Balten und zu einer Litauischen Feuergottheit
K čaščenju ognjiščnega ognja pri Baltih in k nekemu litavskemu božanstvu ognja

Authors: Eckert Rainer
Published: June 2019

The author writes about the worship of holy fire (hearth) among the Baltic peoples, and about the role and functions of Gabij, the Lithuanian deity of fire. His analysis is based on older historical sources and ethnographic material.
Vila ljubavnica u književnosti srpskog romantizma
The Lover Fairy in Romantic Serbian Literature

Authors: Ajdačić Dejan
Published: June 2019

The paper examines lover fairies in literature of Serbian romanticists. Stressed are especially the connections between folklor-mythological creatures and literary alterations and metamorphoses.
When Time and Space Are No Longer the Same: Stories about Immigration
Ko čas in prostor nista več to kar sta bila: Zgodbe o imigraciji

Authors: Yelenevskaya Maria N. , Fialkova Larisa
Published: June 2019

This paper analyzes personal narratives of immigrants to Israel from the countries of the former Soviet Union. Time is constituted by social activities, and its perception varies across cultures and changes over time. Growing up in a culture we internalize a specific system of social time characterized by regularities, cycles, and repetitions. This paper demonstrates that all of it changes when immigrants find themselves in a new culture. The loss of stability is viewed as a temporary life in a temporary home. While before emigration people are future-oriented, upon immigration they tend to emphasize the significance of their past. Perception of space also undergoes transformations. Some narrators suffer from “claustrophobia” caused by moving from the largest country in the world to such a small country as Israel. In addition a marked difference in the climate, flora and fauna lead to the shift in the perception of exterior and interior space. In order to adapt to the new environment, immigrants attempt to interpret it in terms of familiar cultural codes.
Note su alcune interpretazioni dello stato attuale degli studi della mitologia slava
Pripombe k nekaterim interpretacijam današnjega stanja raziskav slovanske mitologije

Authors: Mikhailov Nikolai
Published: June 2019

The article is dedicated to the Mediterranean Ethnological Summer School (MESS) anthology that was edited by Bojan Baskar and Irena Weber and published in Ljubljana in 2002. The publication contains a discussion on several conclusions suggested by L. Moszyński in his article Between Fantasy and Scholarship: On Alleged Early Slavic Deities. Certain doubts have arisen concerning his attempt at Celtic interpretations of certain Slavic theonyms (Prove, Veles). It is also somewhat surprising that Moszyński has not taken into account some of the most recent research works on the reconstruction of Slavic paganism (on the reconstruction of the »principal myth« based on Slovene tradition, on the latest works on Daž’bog, and others) as well as the data from Baltic mythology. This article in an invitation to all Slavicists presently engaged in the research of mythological themes to take part in a constructive discussion and contribute their views on the subject.
Vetrovi kao mitološka bića u predstavama južnih Slovena u istočnom delu Balkana
Winds as Mythological Beings in the Notions of South Slavs in the Eastern Balkan Area

Authors: Petović Tanja
Published: June 2019

The article explores the relationship of beliefs and notions related to South-Slavic «wind-like» mythological beings such as (h)ala and lam(n)ja, and the lexicon belonging to the semantic sphere «wind names» in the Eastern Balkan area. It is shown that the most salient characteristics of these mythological beings (they are strong, gluttonous, bring diseases and destroy harvests) are used as a motivation for names of particular winds, which confirms high similarity (and often equality) between meteorological phenomena such as wind or storm, and mythological beings in the notions of South Slavs.
Kultbilder im Vorchristlichen Slawentum. Sondierungsgänge an Hand eines Marmorfragments aus Kärnten mit Ausblicken auf den Quellenwert von Schriftzeugnissen des 8.–12. Jh.
Obredne podobe pri predkrščanskih Slovanih. Vzorčenje na osnovi marmornatega odlomka z avstrijske Koroške z oziri na vrednost pisnih virov iz 8. – 12. stol.

Authors: Kahl Hans-Dietrich
Published: June 2019

The author discusses a marble torso from Carinthia (Austria), which does not fare as either Christian nor Celtic, nor Roman nor German. Nevertheless, Slavic oral tradition are indeed able to classify and explain it. This raises the issue of whether the so far apparent absence of Slavic idols between the Havela and the Adriatic is more the result of the type of Christianization – determined by the circumstances of the sources, than it is of the habits of those Slavs living there.
Revenantství v české lidové tradici jako obraz cizího, nepřátelského světa
Revenantism in the Czech Folk Culture as Reflection of an Alien World

Authors: Navrátilová Alexandra
Published: June 2019

The article deals with dead persons believed to have come back as ghosts in the territory of Bohemia, Moravia and Silesia. On the basis of literary sources that originated not only in the 19th and 20th centuries, but also in older times, it treats the revenantism as reflected in the imaginations, customs and folklore. It shows the bases from which this phenomenon was growing and the ways in which it expressed various features of the folk life, its mentality, view of the world, morality and ethics. The souls of the so called impure departed persons whose death was instant or violent, or who outran the laws of proper life in some way, came back to earth in the form of eerie ghosts and demons. This faith became a significant part of the folk demonology embedded in the fatefully conceived conflictful relation between the living and the dead persons.
Poliški tročan
“Tročan” in Village Police

Authors: Pleterski Andrej
Published: June 2019

The Police village is situated in western Slovenia. Folklore and select characteristic toponyms communicate important spatial points. Their distribution demonstrates a well-considered arrangement of space, which may also be linked with the symbolic arrangement of the village region. The present day level of experience enables a comprehension dealing with spatial ideograms. The presented ideograms from the village Police are an expression of the age-old belief in three fundamental forces of nature (heaven-sun-fire, earth, water = tročan, the principle of a triad). The localities Roglca (=earth), Sv. Ivan in Šebrelje (=sun), and the Štribabe stones in Police (=water) compose the Major Tročan. The stones Štribabe in the middle of the Police field represent the Minor Tročan. A processional pathway enables a synthesis of the entire folklore, which until today remained preserved in mere fragments. They facilitate the reconstruction of two legends. The first clarifies the cycle of the seasons, while the second sets order to chaos in the instance of a natural disaster (drought, flood).
Sadot, pečkata i kuḱata vo simbolička relacija so matkata i ženata (neolitski predloški i etnografski implikacii)
The Vessel, Oven and House in Symbolical Relation with the Womb and Women – Neolithic Bases and Ethnographic Implications

Authors: Naumov Goce
Published: June 2019

Because of their similar shape and function the dishes, the oven, and the house were viewed during the Neolithic and later in prehistory as parallels to certain features of the female body. Some dishes and ceramic models of ovens and houses bore painted, carved, or affixed motifs with exaggerated female attributes. Since the inside of these objects closely resembled the womb, the dishes and oven models were often used as coffins for newborn babies and children. Adults and children alike were frequently buried in certain parts of the house. These ritual acts whose origin probably dates to prehistory have parallels in the traditions of the Balkans. They are connected with traditional burial and calendar customs related to the house and family, and with etymological significance of different receptacles for everyday and ritual use.
»Ja, tam je en takšen, ko zna.« Vedeževalci – nasprotniki čarovnic na slovenskem podeželju
»Yeah, There’s Someone Who ‘Knows’.« Soothsayers as Counterwitches in Rural Slovenia

Authors: Mencej Mirjam
Published: June 2019

The article focuses on the soothsayers who functioned as counterwitches, and were consulted in the case of witch assault. Analyzed are the reasons why people enlisted the help of a soothsayer; their location; their sex structure; techniques and implements they had used; procedure phases required to nullify the evil curse (confirmation of witch assault, identification of the witch, nullification of the curse, and eventual reversing of the curse and revenge upon the witch); their payment; and people’s attitude toward them.
Derevo potencial’nyh mirov
Drevo potencialnih svetov

Authors: Yevzlin Mikhail
Published: June 2019

Setting out from the fundamental works of V. N. Toporov on the structure of the mythopoetic thought, the author of the paper focuses on texts where the World Tree represents a “moment” of the cosmogony process, preceding and preparing the apparition of the world in its actual form. To define its cosmogonic function, the author introduces the concept “Tree of Potential Worlds”, for it contains the potential elements realized by a demiurgic intervention. An analogous function to that of the “pre-existent body” containing the potential elements, have the “Cosmic Egg” and the “World Mountain”. This primary cosmogonic function of the World Tree explains, according to the author, its cosmologic function as the structural principle of the world.
Prispevek k opredelitvi in dataciji prostorskega križa na Gradišču pri Krkavčah v istrski Sloveniji
A Contribution to the Definition and Dating of the Spatial Cross in Gradišče near Krkavče in Istrian Slovenia

Authors: Župančič Matej
Published: June 2019

The author analyses the recent attempt to date the spatial cross in Gradišče near Krkavče in Istrian Slovenia made by J. Puhar and A. Pleterski. Their attempt relies on analogies, primarily that from Prague, assuming the existence of Sv. Križ (Holy Cross) Church near Gradišče and the erroneous attribution of the patron of Sv. Štefan (St. Stephen) Church near Gradišče. In conclusion, the author touches upon the discovery of the milestone of Emperor Titus near Krkavče and the association of the relief in Gradišče to the god Mitra by prof. F. Zerri.
Pitágoras y el pitagorismo en la obra de Ausonio
Authors: Alvar Ezquerra Antonio
Published: June 2019

En este trabajo se exponen y explican las diferentes referencias contenidas en la obra de Décimo Magno Ausonio tanto al personaje de Pitágoras como a algunos aspectos de su pensamiento, así como a otros personajes y contenidos éticos del ambiente pitagórico. El conocimiento superficial y la naturaleza de las mismas hacen suponer que la recepción de Pitágoras y el pitagorismo en el occidente tardoantiguo era limitado y procedía más de una lectura de fuentes indirectas (biógrafos griegos o autores latinos, por ejemplo) que de la lectura de textos de esa escuela filosófica. Por lo demás, esas referencias suelen ser de contenidos éticos bien conocidos, con frecuencia asimilables a los del estoicismo.
Motivos amatorios en los Parentalia de Ausonio
Authors: Moreno Soldevila Rosario
Published: June 2019

Estudio de la recreación de motivos amatorios clásicos en los Parentalia de Ausonio, fundamentalmente en los poemas 2 y 9, dedicados a su madre y esposa respectivamente.
Un nuevo comentario del Himno a Hermes
Authors: Fernández Delgado José Antonio
Published: June 2019

La presente nota consiste en una reseña crítica del libro de J.-M. Schenck zu Schweinsberg, Der pseudohomerische Hermes-Hymnus. Ein interpretierender Kommentar (Heidelberg 2017), el cual, editado a continuación de un gran comentario del himno a cargo de A. Vergados, The Homeric Hymn to Hermes. Introduction, Text and Commentary (Berlín-Boston 2013), podría en principio parecer redundante y al final se revela como un útil complemento del anterior, salvados, entre otros, sus puntos más controvertidos: la datación adjudicada al himno y el componente hesiódico de su dicción formular.
The Study of Figurative Terracottas: A Cautionary Tale from a Personal Perspective
Authors: Uhlenbrock Jaimee P.
Published: June 2019

In the study of Greek figurative terracottas there are many pitfalls that have resulted from out-dated notions that continue to influence coroplastic scholarship. The young researcher, in particular, must be attentive to the sources of an argument and employ critical judgement in order to avoid misdirection when interpreting coroplastic material.
Alt oder jung? Den Fälschungen im RPM auf der Spur
Authors: Prante Martina
Published: June 2019

„Irrtümer & Fälschungen der Archäologie“ ist der Titel der Sonderausstellung im Roemer- und Pelizaeus-Museum, die von spektakulären Fehldeutungen in der Wissenschaft erzählt.
Technological Help to Prevent and Reduce Cyberbullying
Authors: Marzano Gilberto
Published: June 2019

This chapter intends to present the most common technological solutions that can be implemented to prevent and reduce cyberbullying. Three main questions will be addressed: How can children stay safe online? What can the information technology (IT) industry do to combat cyberbullying? How effective is automatic cyberbullying detection? The chapter will illustrate the progress that has been made to reduce cyberbullying through technological means and discuss the notion of industry self-regulation. Indeed, the IT industry has a responsibility to respect societal obligations towards users, especially when users are children. While many companies in the industry are working responsibly on solutions for the safer use of technology, some global internet service providers are involved in the illicit use of users' personal data. As a consequence, problems of online safety cannot be solved locally, but through concerted actions undertaken at an international level.
Managing Relationships With Suppliers
Authors: Rebelo Ana Filipa , Nobre Helena , Szczygiel Nina
Published: June 2019

In recent years, growing market competition has made companies increasingly dependent on their suppliers, which requires effective management of their supply chains. To establish and maintain relationships with the best suppliers, companies apply strategic supplier selection, evaluation, and development criteria. The literature review showed the importance of supply chains and the use of strategic criteria in managing relationships with suppliers. Based on the model proposed by Oflac, the authors studied a local subsidiary of a global company of components for the automotive industry. Through this case study, it was possible to understand how a firm establishes strategies and performs in the practice its supply relationship management activities. Results suggest that the existence of strong and continuous relationships creates advantages for companies, allowing them to remain competitive in the markets. The strategies of selection, evaluation, and development of suppliers enable companies to filter the best partners and develop their capabilities to achieve greater profits.
Investigating the Impact of ERPs on Job Shop Manufacturing Logistics Performance
Authors: Essila Jean C.
Published: June 2019

Job shop manufacturing processes have been reluctant to adopt enterprise resource planning systems (ERPs) for enhancing logistics performance. The cost of adopting and deploying ERPs is a high-entry barrier. Prior research has claimed that performance can be enhanced by improving logistics planning using technology such as ERPs. Most past research has examined the effect of ERPs on logistics performance in production processes other than job shops, which seems to suggest that in small-scale production processes the cost of ERPs makes it irrelevant. Are manufacturing job shop production processes the exception that proves the rule? Using both a t-test two sample for means and a Kolmogorov-Simonov (KS) test, this study tested whether or not ERPs can improve supply chain logistics performance in job shop manufacturing processes. The results might lead to a positive social change in the adoption or non-adoption of ERPs in job shop manufacturing.
The Potential Role of Social Reporting in the Decision-Making Process of Cooperatives
Authors: De Matteis Fabio , Preite Daniela
Published: June 2019

Accountability in the social economy sector is very important because it is inherent in the nature of the organizations of this sector. The literature on the topic of social accounting and accountability is abundant and highlights the benefits and the criticisms of social reporting. The objective of the chapter arises from the literature review that highlights how more in-depth studies are needed on the characters and role of social accountability in decision-making processes. In order to answer the research question (How is social reporting performed and how does social information influence the decision making of the management in a cooperative?), the single case study methodology has been adopted, considering embedded units of analysis and focusing on the social report of an Italian retail cooperative (COOP Lombardia). Thanks to the analyzed case study, it is possible to conclude that the social report can represent a tool of accountability that also informs future decisions, realizing a circular relationship between results achieved and decisions to be taken.
Reporting Value Using Social Return on Investment Reports
Authors: Korać Sanja , Oppelmayer Anna
Published: June 2019

This chapter provides an assessment of social return on investment (SROI) as an instrument of reporting the value that (non-profit) organizations in the social economy have created. After a general overview and comparison of two most widely referred SROI guidelines, a selection of SROI reports in practice is analyzed based on criteria of popular reporting. Popular reporting has emerged in the accounting discipline as a way of establishing an easy to understand, short enough to maintain attention document to different user groups (e.g., clients, citizens, decision makers). This new approach lending from the basic ideas of popular reporting allows researchers and practitioners alike to gain new insights into the current design as well as the potential of SROI reports as a key instrument of accountability for (non-profit) organizations in the social economy.
Public Services and the Missed Values of (Non)Communication
Authors: Pečarič Mirko
Published: June 2019

Citizens' interactions are at the center of open governments. When the latter use open structures and open processes to foster (technical) collaboration, citizens' wellbeing can be improved by observing what citizens (do not) publicly write about or search for. This chapter tries to compare the wellbeing and quality of life (the older terms are public value or solidarity) with public goods inside and outside of public services. This relationship can be achieved when people debate and governments listen to diverse alternatives. To test this relationship, the Google Trends application was used. Trends show that satisfied people do not write about effective, efficient, legal, and ethical things, so a temporary conclusion needed for further investigation is that the government's success in a certain field is present when people do not talk (on a large scale) about matters or topics in that field. Governments should, therefore, listen to or read what people (do not) say or write.
Distributing Mutual Advantages in Italian Cooperatives
Authors: Costanza Francesca , Fontana Pietro
Published: June 2019

Italian cooperative organizations contribute sensibly to the national growth and development, pursuing a social function of economic redistribution. Since they are based on the mutuality principle, the related accountancy and taxation systems follow such logic, in particular as far as the patronage refunds discipline is concerned. The aim of the chapter is to advance the understanding of such flows; the scope is pursued through an accounting records' comparative analysis based on the main legislative acts and professional and scholar literature. The results converge into a cause-and-effect model built according to a system dynamics perspective.
Increasing the Brand Equity of Private Label Brands
Authors: Awad Tamer A. , Mohsen Sahar
Published: June 2019

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity. Brand Associations, Perceived Value and Brand Loyalty are considered the most important factors that affect the Brand Equity of Private Label Brands; However, Perceived Quality, Brand Image and Brand Awareness are considered to be the least effective factors. Demographics were found to be insignificant. Marketers should focus on the top three effective factors, which are Brand Associations, Perceived Value and Brand Loyalty in order to increase the Brand Equity of the Private Label Brands. The results will offer direction to marketers and decision makers, especially that Private Label Brands are increasing dramatically.
Multi-Sensory Fashion Retail Experiences
Authors: Alexander Bethan , Nobbs Karinna
Published: June 2019

In an increasingly competitive and digitally driven fashion market, retailers have to find innovative ways to gain consumers' attention and amplify their brand (Brakus et al, 2011; Barclay & Odgen-Barnes, 2011). This paper examines how fashion retailers can reinforce their brand through integrating multi-sensory experiences within the physical store, specifically sound, smell, sight, touch and taste and analyses if sensory retailing really can have a direct influence on consumer perceptions of a fashion retailer and consequently on the strength of its brand.
How to Drive Brand Communication in Virtual Settings
Authors: Ranfagni Silvia , Faraoni Monica
Published: June 2019

The paper proposes an analytical approach that explores brands in virtual environments by creating indicators of consumer brand alignment and comparing them with measurements of social engagement. In particular, it combines indicators that estimate the correspondence between brand identity and brand image with measurements of engagement that emerge from platforms that monitor social media (Talkwalker and Social Mentions). The premise is that to gain objective awareness of the reputation a brand has achieved online, it is essential to filter the commitment that it produces on social media with assessments of the relations that consumers have with it. The latter is expressed through indicators of consumer brand alignment that are elaborated investigating virtual communities and adopting an interdisciplinary method that integrates netnography and text mining. The results generated by the approach illustrated in this chapter can be useful to devise adjustments to brand communication. The analysis is applied to twenty-nine important brands belonging to the fashion industry.
Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry
Authors: Valta Manuela , Vianelli Donata
Published: June 2019

Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide relevant insights for academics and practitioners to arrive at a more comprehensive understanding of the fashion brand experience and fashion brand image.
Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City
Authors: Srivastava Mukta
Published: June 2019

Customers are the end beneficiary of all the marketing activities. No matter what type of cosmetics a company is making (natural or chemical), what type of company it is (national or international), it has to satisfy the needs of the customers. No marketer can ever be successful until and unless it is able to understand the buying behavior of the end users. Hence, the current study addresses issues, such as, ‘what factors are influencing the buying behavior of female consumers with reference to make-up cosmetics?' Has there been a relationship existing between the demographical factors and other influencing factors? How female consumers make decisions for buying a particular brand of make-up cosmetics and what factors affect the decision?
The Importance of Electronics News Brand Trust
Authors: Ardyan Elia , Aryanto Vincent Didiek Wiet
Published: June 2019

The purpose of this book chapter is to test the importance of trust to increase the loyalty of e-news brand readers in Indonesia and to test its antecedents. Trust becomes a central factor in the electronics news brand to increase the loyalty of its readers. Within this chapter, trust in news electronics brand influenced by the reader's experience and customer confusion. Exciting experience and unforgettable experiences influenced by the attributes of the news brand electronics. The readers' experiences will be able to reduce customer confusion and will increase confidence in the electronics news brand significantly. Basically, consumers are not confused in the electronics news brand. Other results showed that the attached attributes to electronics news brand will be able to significantly increase readers' loyalty.
Branding, Bonding, and a Brand's Reputation
Authors: Baran Hazal , Öztel Tuğçe
Published: June 2019

Digitalization has brought continuous innovations and changes in market structures, consumer needs, and in types of products and services. In today's digital world, brands prefer establishing one-to-one emotional bonds with their consumers, abandoning traditional marketing methods, and instead, they are on the lookout for new marketing methods in order to ensure a strong reputation so as to promote sales. Punk marketing is one these methods. This chapter studies punk marketing, reputation management, and brand loyalty through the demonstration of a case study analyzing the website for Harry Potter fans: Pottermore.
Building Emotional Brand Personalities
Authors: Güven Esra , Yakın Volkan
Published: June 2019

Brands are one of the most important assets for companies since they serve as a differentiator. They have personalities like people, which makes them reach consumers emotionally. Therefore, in their efforts put in branding, firms began to give more importance to developing a brand personality. The personification of brands is a form of anthropomorphism. There are various ways to build an anthropomorphic brand. Brand personality models are based on human personality theories in psychology. These models help managers to build a strong and anthropomorphic brand. In this chapter, the authors make a comprehensive explanation regarding the brand personality with benefits, brand personality models, and anthropomorphism and explain the relationship between anthropomorphic brands and marketing communication by presenting some examples.
Fans and Brands
Authors: Todd Breanna M. , Soule Catherine A. Armstrong
Published: June 2019

Although fandom has a rich history within pop culture, it is difficult to know when fandom was formed and what constitutes a fandom. In this chapter the authors define fandom and its related activities, as well as delineate it from the similar fan-brand communities of brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.
Building the Force
Authors: Humphrey Jr. William F. , Laverie Debra A. , Shields Alison B.
Published: June 2019

This chapter examines the Star Wars fan community who creates screen accurate BB-8 replicas is explored in depth. Builders undertake the creation of characters through emergent technology such as 3-D printing. The members work together to create these replica characters and immerse completely in the process of the character's formation. We studied online fan community forums and social media groups where participants engage with and support one another as they build full-sized Star Wars characters. Second, this chapter applies the BB-8 builder community to an established framework for brand community, which is extended to include the passionate and committed communities formed by fans around entertainment franchises. Brand (or franchise) characteristics are related to community characteristics, which are then in turn related to fan brand community. Finally, conclusions for the academy and practitioners are discussed based on the examination of this community in relation to the theoretical framework.
Green Smart Building
Authors: Pramanik Pijush Kanti Dutta , Mukherjee Bulbul , Pal Saurabh , Pal Tanmoy , Singh Simar Preet
Published: June 2019

Non-sustainable buildings have threatened the ecosystem globally. In this chapter, a comprehensive discussion on the green and smart building is presented, considering how the buildings are made green and smart and how they support in developing sustainable cities. Though smart buildings are the positive catalyst towards sustainability, the excessive use of electronic devices puts a check in attaining the overall green goal. This chapter suggests merging green and smart technologies to have green smart building (GSB) with the aim of offering the populations a smart and eco-friendly living. Promises and challenges in attaining this goal are meticulously explored. The GSB concept is discussed in detail, suitably supported with the architectural models of overall and the various components of a GSB. The communication architecture is also presented emphasizing on various entities and activities in different levels of communication between various digital components of a GSB. A few cases have been presented showing practical applications of green and smart technologies in buildings.
Cloud-Based IoT Architecture in Green Buildings
Authors: Singh Abhinav , Sinha Utsha , Sharma Deepak Kumar
Published: June 2019

The development and expansion of mankind in addition to the advancement of technology have a substantial impact on the environment. The construction, design, and operation of buildings account for a large consumption of natural resources. Due to the exploitation of natural resources on a large scale through these buildings, it has become necessary to have a better-designed building for the efficient use of resources. The concept of “green building” solves the aforementioned issues apart from promoting eco-friendly activities. IoT makes the idea of having buildings that are energy sufficient possible through networked sensors that not only help in managing the assets better but also reducing harmful impacts on human health and the environment. This chapter talks about the concept of the green building and the smart automation achieved through IoT as well as cloud architecture for the green building also referred to as green cloud. While it explains the basic cloud architecture in green building, it also proposes future challenges for the aforementioned subject.
Renewable Energy Distribution and Management in Green Buildings
Authors: Kumar Suman , Kaur Gurjit
Published: June 2019

There are various environmental problems (i.e., “global warming,” air and water pollution), which need to be prevented. Construction of buildings plays a significant role in pollution. To reduce the harmful effects in constructing buildings, it is necessary to move on to sustainable architecture. In this chapter, different advantages and standards for green buildings will be discussed. Different organizations are contributing towards a green environment. There are even different sensors that are able to detect wastage of energy and can predict the requirement of energy. Machine learning, a hot topic these days, can also play its role in demand prediction. In this chapter, role of network communication and sensing to optimize the energy of green buildings and machine learning-based demand prediction to optimize the energy of green buildings are discussed. Further predicting energy harvesting from weather forecasts, return on investment of green buildings, and potential benefits of energy-efficient green buildings are also discussed.