bluuebunny/crossref_metadata_2025 huggingface dataset:
Upaya Meningkatkan Kemampuan Menulis Siswa Melalui Contextual Learning (CTL) Siswa SD Negeri 3 Siangan
Authors: Pratama Yasa I Putu Wahyu , Adiyanti Ni Made
Published: August 2024

The quality of instruction has been a fervently wrangled about subject over the past decade. Without a doubt, the quality of preparing encompasses a noteworthy impact on the quality of graduates due to the preparing prepare itself. An example of learning that can be connected within the classroom to realize understudy learning results is the utilize of CTL strategies. CTL could be a concept that makes a difference instructors interface instructing materials to the genuine world. CTL is additionally characterized as a way of presenting substance utilizing different dynamic learning strategies that offer assistance understudies interface what they as of now know with what they are anticipated to memorize and obtain unused information. from the investigation and blend of the learning handle. This consider too incorporates library inquire about, which is basically problem-solving inquire about based on nitty gritty and basic ponder of significant library materials. There are five methodologies in CTL called Responses. Understudies from grades I to III of SD Negeri 3 Siangan can retain the CTL learning strategy that takes put in a ceaseless cycle. Amid execution, each cycle goes through four stages, which are the arranging stage, usage stage, information collection stage, and reflection stage. CTL can be connected to move forward understudy learning. CTL can make strides the capacity to memorize and exchange at a tall level, viably offer assistance statistical engineering understudies in the learning prepare, move forward students' perusing abilities in procedural archives, and progress students' perusing abilities in procedural reports. Progress students' problem-solving aptitudes, encourage students to build their possess information, and offer assistance understudies get it. Consider document. CTL can not as it were move forward students' scholastic execution but can moreover move forward their behavior.
Sradha dan Bhakti Dalam Mencegah Penyalahgunaan Media Sosial
Authors: Widiastuti Ida Ayu Nyoman , Raimahayanti Ni Made
Published: August 2024

The development of technology and information is also felt with the existence of smartphones which can make it easier to disseminate information. With just one hand, you can now get information quickly, regardless of distance and time. Social media has actually been around for a long time, but now it has become more advanced and there are many social media options that can be chosen and accessed. However, social media also has a negative impact due to misuse of social media. We can suppress the negative influence of social media abuse by upholding our belief in God Almighty. To prevent the negative influence of social media abuse among society, it is necessary to strengthen and increase Sradha and Bhakti so that they are in accordance with the teachings of Hinduism. This research uses descriptive qualitative research. This social media can be used as a means of modern communication technology, Sradha and Bhakti in Hindu religious teachings can also be applied in preventing misuse of social media and can also be applied in the modern era like today. One religious teaching that can be used to prevent misuse of social media is by applying the teachings of Catur Marga Yoga, which is the path to God. One of the teachings of Bhakti Marga is the path to God with our devotion to Ida Sang Hyang Widhi Wasa. Apart from that, it can also be applied by applying the teachings of Nawa Widha Bhakti or nine ways to show devotion to Ida Sang Hyang Widhi Wasa. Thus, through the application of Sradha and Bhakti it can be used as a way to prevent misuse of social media.
Pengaruh Sosial Media Marketing Dan Destination Image Terhadap Minat Berkunjung Ke Kebun Raya Bogor
Authors: Andiaresmi Putrityatami , Pramono Rudy
Published: August 2024

The relationship between social media marketing, destination image and interest in visiting is very important in the tourism industry. Social media marketing can help create and maintain a positive destination image, which in turn will influence potential tourists' interest in visiting. This research aims to investigate the influence of two key factors, namely social media marketing and Destination Image, on visitors' interest in visiting the Bogor Botanical Gardens. This research uses a quantitative approach to measure the impact of these variables on visitor interest. This research uses quantitative methods with survey techniques. Data was collected through questionnaires distributed to visitors to the Bogor Botanical Gardens. The research sample was chosen randomly, and the total number of respondents involved was around 300 people. Data analysis was carried out using a simple linear regression test using SmartPLS. The results of data analysis show that social media marketing has a significant positive influence on interest in visiting the Bogor Botanical Gardens. Apart from that, Destination Image also has a significant positive influence on interest in visiting. Furthermore, this research shows that there is an interaction between social media marketing and destination image, meaning that the combination of the two can increase visitor interest more than either factor could produce individually. The results of this research show that social media marketing and destination image have a significant role in influencing visitors' interest in visiting the Bogor Botanical Gardens. In conclusion, the management of the Bogor Botanical Gardens and related parties can utilize social media marketing to promote this destination more effectively. Apart from that, efforts to improve the destination's image can also support increased visitor interest.
Optimalisasi Perencanaan Administratif dalam Administrasi Pendidikan untuk Peningkatan Mutu Layanan Pendidikan di Indonesia
Authors: Dianis Svari Ni Made Fanny
Published: August 2024

The National Education System Law (UU Sisdiknas) serves as a crucial foundation for directing education in Indonesia, emphasizing the development of capabilities, character formation, and national civilization. In the context of the learning organization, high-quality and professional educational administration, especially school administrative staff, plays a vital role in ensuring the efficiency and effectiveness of the educational process. The focus of this research is on evaluating the quality of educational administration and developing strategies to enhance the quality of administrative services in schools. The research methodology employed is qualitative descriptive with a literature review approach. The findings indicate that educational management and administrative staff play a crucial role in managing and improving the quality of education. Management functions, such as planning, organizing, implementing, and supervising, adopt the PDCA cycle model to effectively achieve educational goals. Educational administrative staff, in functions such as planning, organizing, moving, supervising, employee arrangement, directing, coordinating, reporting, and funding, are instrumental in organizing administrative activities in educational institutions. The educational management process, encompassing planning, organizing, directing, coordinating, financing, monitoring, and evaluation, forms a cycle to ensure the achievement of goals and the improvement of educational quality. Development strategies for administrative staff, through organizational, task, and personnel analysis, as well as the implementation of training and development, play a key role in enhancing the quality and skills of educational administrative staff. Training and development, plays a key role in improving the quality and skills of education administration personnel. The development of educational administrative personnel brings significant benefits, including better decision-making abilities, improved skills, increased competitiveness in the work environment, and strengthening work culture. Quality management of administrative services in the educational environment involves the stages of identification, determination of inputs and outputs, determination of criteria and methods, identification of employees, development of work culture, implementation of training, and evaluation. Educational institutions can ensure that administrative staff have the necessary competencies to manage administrative tasks efficiently.
Pendidikan Susila Dalam Cerita Udyoga, Bhisma, Dan Drona Parwa Mahābhārata Sebagai Landasan Pembentuk Siswa Suputra
Authors: Ardika Kadek
Published: August 2024

The stories of Mahābhārata is a pary of Veda scriptures called Itihās. There are two types of Itihāsa, namely the Ramāyāna and the Mahābhārata.  Both of these epic stories are undeniably popular, legendary stories and have been able tpo captivate the creative thingking of Indonesian people from the past until now. They are also called Arsakavya, which implies slokas or songs from Mahārşi are very beautiful and melodious. The creator or the Ramayana story is Mahārşi Walmiki and Mahārşi Krisnadwipayana or Bhagawan Wyasa the author of the Mahābhārata epic. In the Mahābhārata story there are 18 parvas that tell event after incident that happened. The 18 parvas are: Ādiparva, Sabhāparva, Vānaparva, Virātaparva, Udyogaparva, Bhismaparva, Droņaparva, Kamaparva, Šalyaparva, Sauptikaparva, Striparva, Sāntiparva, Anusāsanaparva, Aśvamedhikaparva, Aśramaväsikaparva, Mausalaparva, Mahäprasthänikaparva, Svargārohanaparva. Udyoga, Bhisma, and Drona Parwa are parts of the Mahābhārata that contain noble stories. In the Mahābhārata, the core of the story arises when the Bharata family, namely the Pandavas and Kuravas, are involved in a dispute. Indirectly, the dispute is a reflection of deviations from moral education, and has a correlation if it is associated with several cases of juvenile delinquency involving students in the current era. On this basis, this research is interested in examining the story of Udyoga, Bhisma, and Drona Parwa to obtain more ethical and moral values in the perspective of Hinduism. It also formulates several problem formulations related to the study, including the nature of moral education, the essence of the Udyoga, Bhisma, and Drona Parwa stories and reflects on moral education that can be used as an educational foundation in forming Suputra students. Through a qualitative research method and a descriptive approach using literature studies, the results of this study show that the stories of Udyoga, Bhisma, and Drona Parwa contain various learning reflections that are useful for students in forming Suputra personalities, such as the values of loyalty, compromise, sincerity, humility, and consistent defense of the truth.thus giving birth to a young generation full of veluees that can be implemented in life.
Management of Ensuring Social Responsibility in the System of Distributed Generatio
Authors: Mykytenko V. V.  , Amosha О. О.
Published: August 2024

The content of the set of rules for managing the provision of social responsibility in the development and implementation of power system projects with elements of distributed generation is disclosed and detailed, which includes: interaction with the public; ensuring the safety and health of the population; creation of jobs and development of the local economy; protection of the environment and living environment; promotion of regional social development; transparency and mandatory reporting. The main problems and obstacles on the way to the implementation of tasks related to the management of ensuring social responsibility are outlined (financial challenges; technical limitations; limited access to energy sources; regulatory challenges and normative legal obstacles; achieving energy security and operational reliability; economic challenges and problems; low public education ), which made it possible to form an appropriate complex of mechanisms, levers and regulators for their elimination. The types of social responsibility of management subjects in the field of distributed generation are determined based on: environmental; regulatory (legal); social interaction with the public; creation of jobs and development of the local economy; environment protection; promotion of social development; corporate social responsibility; transparency and reporting; interaction with local authorities; promoting energy efficiency and education. An algorithm of management actions to ensure social responsibility in a closed-type distributed generation system has been developed in seven stages, the advantages of which are: systematization and complexity; involvement of stakeholders in the implementation of the strategy; development of procedures at the preparatory stage; development of the anti-corruption program; prediction and forecasting of probable environmental consequences; constant monitoring and adaptation of algorithm procedures; formation of an ethical culture in the distributed generation project management system.
The Impact of College Students’ Achievement Goal Orientation on Learning Investment: The Mediating Role of Future Time Insight
Authors: Li Yiyi , Wang Yuan , Wu Zhuoxi , Ma Siyu
Published: August 2024

This study explores the relationship between achievement goal orientation and learning investment, and the mediating role of future time insight. The results show that the overall level of College Students’ learning investment is above medium, and there are significant grade differences in the focus dimension of learning investment; College Students’ future time insight, achievement goal orientation and learning investment are three variables, and there is a significant correlation between the two variables; Among them,future time insight plays a complete mediating role in the impact of achievement goal orientation on learning investment.
Knowledge or utilitarianism: A study on the use of knowledge media in the “three examinations” of the graduating university students
Authors: Liu Jingyi
Published: August 2024

In the context of the tight macro employment environment caused by the COVID-19, there has been a surge in the number of fresh graduates opting for the “Three Examinations”,which are postgraduate examinations, preparation examinations and civil service examinations.This paper provides an in-depth understanding of fresher students’ preferences for the use of knowledge media in their preparation for examinations through a questionnaire method, and examines the theory of digital knowledge due to the in-depth development of online media in the context of new media, in an attempt to answer the question of the mentality of today’s university graduates in examinations – whether to acquire knowledge or to pursue utilitarianism.This study points out that the more examinees rely on e-learning materials, the lower their resource utilization, and that utilitarianism does not have a direct impact on examinees’ mindset. Nevertheless, the excessive pressure on examinees using electronic materials due to the Internet information explosion warrants caution and reflection.
Edge Path: The Popular Logic of Cross-dressing Contrast Short Video
Authors: Shi Xinying , Wang Yiping
Published: August 2024

At present, short video has become the normal carrier of national information reception in the era of data, and cross-dressing video has become one of the most popular types of video by virtue of its strong sense of contrast to the pressure of the audience’s instinctive desire. Starting from the ELM model, this paper studies that in the era of short video socialization, behind the explosion of video in the vertical field of cross-dressing video is the edge path of the audience initiated, and the pressure on the audience’s instinctive desire stimulates the interest in watching, including the pressure of music on comfort desire, the pressure of high appearance on lust desire, the pressure of high contrast on voyeurism,and the pressure of cheap Internet technology on the desire for expression. To provide planning ideas for the operation of similar short videos.
Profile of Medico-Legal Autopsies Conducted at Tertiary Medico-Legal Centre in Northern Madhya Pradesh along with Effect of Lock Down
Authors: Jai Prakash Soni  , Sarthak Juglan
Published: August 2024

Abstract
​Introduction: Medico-legal post-mortem examinations are performed as mandatory legal procedures for establishing the cause of death for people dying in sudden, suspicious and unnatural circumstances. When COVID-19 came to India and Indian government declared a complete lockdown, the autopsy profile is changed.
Aims & Objectives: Demographic study and effect of lockdown on autopsy profile.
Methods: The present study is a retrospective study carried out in the Department of Forensic Medicine and Toxicology, GRMC, Gwalior Madhya Pradesh during the period of 1st January 2020 to 31st December 2020 and analysis of a total of 2170 cases, brought to the mortuary for medico-legal autopsy examination. Later on, the effect of ​lockdown is evaluated on the autopsy profile.
Result: The majority of victims were male 1571 (72.4%) cases and female 599 (27.6%) cases. ​The maximum number of p​ost-mortem done in the age group 21-40 years was 1131 (52.12 %) cases and the minimum in the age group 0-10 year were 56 (02.58%) cases. Manners of death due to natural causes were 170 (07.8%) cases and unnatural 2000 (92.20%) cases. The Indian government declared a complete lockdown on the evening of 24 March 2020 for 21 days, which was further extended with some relaxation. Due to this event; the least number of autopsies was done in April (4.5%) which increased to its normal pattern by the end of June (10.6%). During this period i.e. April; there was a slight decrease in male victims (64.3%) and a slight increase in female victims (35.7%). 
Conclusion: This study was conducted to determine the effect of lockdown ​​on the autopsy profile. Our study shows that the effects of lockdown​​were majorly seen i​n April month and later on, there was almost no effect of l​ockdown.
Pengaruh Kualitas Produk, Promosi, dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen pada PT. Finansia Multi Finance Kredit Plus
Authors: Muhajir Humaidid
Published: August 2024

Penelitian ini bertujuan untuk mengetahui apakah kualitas produk, promosi dan kualitas pelayanan berpengaruh terhadap keputusan pembelian pada PT. Finansia Multi Finance Kredit Plus dan menganalisis faktor-faktor yang paling dominan mempengaruhi keputusan pembelian pada PT. Finansia Multi Finance Kredit Plus. Populasi dalam penelitian ini adalah konsumen pada PT. Finansia Multi Finance Kredit Plus diambil sebanyak 130 responden dan teknik yang digunakan menggunakan teknik non probability sampling yaitu teknik pengambilan sampel berdasarkan responden yang pernah membeli Pada PT. Finansia Multi Finance Kredit Plus. Hasil penelitian menyatakan bahwa hasil pengujian hipotesis kualitas produk (X1), promosi (X2), dan kualitas pelayanan (X3) secara simultan berpengaruh terhadap keputusan pembelian (Y) dengan nilai signifikan p-value = 0,000 < 0,05. Hasil uji koefisien determinasi adjusted R square sebesar 0,556 hal ini berarti Kualitas Produk (X1), Promosi (X2), dan Kualitas Pelayanan (X3) berperan dalam memberikan kontribusi terhadap variabel Keputusan Pembelian sebesar 55,6%, sisanya 44,4% dipengaruhi oleh variabel lain. yang tidak diteliti dalam penelitian ini.
Pengaruh Personal Selling terhadap Peningkatan Penjualan Alat Tulis pada CV. Etalase Mitra Jaya di Wajo pada Masa Lockdown Pandemi Covid 19
Authors: Asriani Asriani , Putri Nurvadilah , Kurniawan Sandi , Sani Amar
Published: August 2024

Pengaruh personal selling terhadap peningkatan penjualan alat tulis pada CV. Etalase mittra jaya di wajo pada masa lockdown pandemi covid-19. Penelitian ini di lakukan untuk mengetahui seberapa besar pengaruh personal selling terhadap peningkatan penjualan alat tulis pada CV. Etalase Mitra Jaya di Wajo. Objek penelitian yaitu seluruh konsumen CV. Etalase Mitra Jaya pada saat penelitian ini di lakukan. teknik pengumpulan data yang dilakukan adalah kuesioner. Berdasarkan hasil analisis deskriptif dapat dijelaskan bahwa nilai t hitung personal selling diperoleh hasilsebesar 6,060 lebih besar dari t tabel yaitu 1,299 dengan nilai signifikansi 0,000 > 0,1. Hal ini dapat disimpulkan bahwa personal selling mempunyai pengaruh yang signifikan terhadap tingkat penjualan. Jika t hitung lebih kecil dari t tabel dan nilai signifikansinya lebih besar dari 0,1 maka H1 ditolak. Hasil penelitian terhadap pelanggan CV. Etalase Mitra Jaya menunjukkan bahwa personal selling menjadi penyebab timbulnya tingkat penjualan bagi pelanggan untuk bertransaksi pada CV. Etalase Mitra Jaya, dari hasil wawancara rata-rata pelanggan berminat untuk bertransaksi di CV. Etalase Mitra Jaya disebabkan karena adanya kelompok referensi dari orang sekitar seperti rekomendasi dari orang lain.
Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada CV. Rahmat Samitra di Tanah Grogot Kabupaten Paser
Authors: Ramadhan Toppan , Firdaus Achmad Afrianoor , Shalahuddin Shalahuddin
Published: August 2024

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin kerja terhadap kinerja karyawan dan mengetahui variabel yang dominan terhadap sub variabel disiplin kerja. Seluruh responden berjumlah 42 orang responden. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Perubahan Variabel Motivasi, Variabel Pendidikan dan Pelatihan, Variabel Kepemimpinan, Variabel Kesejahteraan, Variabel Penegakan disiplin melalui hukum, berpengaruh terhadap Kinerja Karyawan, jika variabel bebas ditingkatkan satu satuan, maka variabel tidak bebas akan meningkat satu satuan begitu juga sebaliknya jika mengalami penurunan satu satuan, maka variabel tidak bebas akan menurun satu satuan. Berdasarkan penelitian ini tedapat hubungan yang kuat dari variabel Disiplin kerja (X) terhadap variabel kinerja karyawan (Y). Secara simultan variabel bebas berpengaruh positif terhadap variabel terikat.
Evolution of HRM Strategies in the Digital Age: A Comprehensive Review
Authors: Husen Sjamsier , Wahidah Risma Nur , Mustajab Duta
Published: August 2024

This study explores the evolution of HRM strategies in the digital age, focusing on integrating technology, data-driven decision-making, employee experience and engagement, and the impact on organizational culture and change management. We used a qualitative research approach to conduct semi-structured interviews and focus groups with HR professionals, managers, and employees from various industries. The data was analyzed using thematic analysis to identify patterns and insights related to digital HRM strategies. The study reveals that e-HRM systems and AI technologies significantly enhance HR efficiency and strategic capabilities. Personalized development programs and flexible work arrangements, supported by digital tools, improve employee experience, engagement, and retention. Effective leadership is critical in fostering a culture of adaptability and continuous learning, essential for successful digital transformation. The findings align with transformational leadership theory and highlight the importance of data-driven decision-making in modern HRM practices. The research contributes to both academic knowledge and practical application. Organizations can enhance their HRM strategies by investing in digital tools, fostering flexible work environments, and promoting continuous learning and adaptability through strong leadership. These strategies can lead to higher employee satisfaction, engagement, and organizational performance. Future research should include a broader range of organizations and longitudinal studies further to understand the long-term impacts of digital HRM strategies and explore potential challenges in digital transformation. This study provides a comprehensive framework for leveraging digital advancements in HRM to achieve optimal outcomes.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO
Authors: Arfianto Hariz Putra , Indudewi Febe Yuanita Ratna
Published: August 2024

Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers.
KESEDIAAN UNTUK MEMBAYAR PRODUK AKRILIK PADA KONSUMEN LETTERPRESS
Authors: Thrisnady Ricky Bagus , Christina Christina
Published: August 2024

For more than 2 years running, Letterpress often gets problem in sale in which often occurs cancel payment on Letterpress consumers. The purpose of this research is to analyse there is or no different willingness to pay Letterpress consumers based on age, gender, education, and income factors. The population of this research is people who had ever contacted Letterpress either have ever bought or have never bought Letterpress product, with the total amount of 65 people. This research uses primary data type such as online survey that is distributed to social media. The researcher will use Likert scale in willingness measurement to pay, and nominal scale in socioeconomic status (SES) measurement that is, age, gender, education and income. Sampling technique that is used is non-probability sampling with saturated sample method. The researcher uses different test to test hypothesis in the research that consists of one way ANOVA and independent sample t-test with the help of IBM SPSS Statistics 26. The result in this research indicats that there is different willingness to pay significantly that occurs on Letterpress consumers based on the age, education, and income. While in gender type of factor, there is no significant difference that occur.
Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara
Authors: Nazila Adelia Tiara , Henryanto Aria Ganna , Kenang Irantha Hendrika
Published: August 2024

Indonesia is a country that gets technologcal increase that impacts on social media and internet users get more increased annually . Social media also becomes one of the aspect that has very great effect in community environment. The parpose of this research is to research and analyze the effect of social media marketing on Instagram towards brand awareness and purchase intention of Mangkok Nusantara product. The method that is used in this research is quantitative. The population that is used is respondents who know the object of research, that is, Mangkok Nusantara, the sampling technique that is used is purposive sampling technique. The number of samples in this research is 130 respondents. The data collection method uses questionnaire method that uses Likert Scale with Partial Least Square (PLS) analysis method with helping tool of SmartPLS 3.0. The results of this research indicate that social media marketing affects significant on brand awareness, social media marketing affets significant on purchase intention, brand awareness affects significant on purchase intention, brand awareness mediates the relationship between social media marketing and purchase intention of Mangkok Nusantara product.
PENERAPAN STRATEGI PEMASARAN DAN PENETAPAN HARGA UNTUK MENINGKATKAN DAYA BELI KONSUMEN SAAT PANDEMI COVID-19
Authors: Amiliana Devi
Published: August 2024

Perekonomian di Indonesia saat ini sedang diuji oleh pandemi covid. Penelitian ini bertujuan untuk mengetahui minat konsumen dan peningkatan daya beli terhadap barang yang dipasarkan serta bagaimana strategi pemasaran yang harus dilakukan di masa pandemi ini. Metode pengumpulan data adalah metode analisis deskriptif kualitatif, yaitu melakukan wawancara dengan konsumen. Dengan menggunakan metode wawancara diharapkan kita dapat mengetahui bagaimana konsumen dapat mengenal barang kita dan sumber referensi apa yang membuat mereka mengetahui produk yang kita pasarkan. Pandemi covid'19 telah menyebabkan ekonomi memburuk dan tidak menguntungkan. Pengaruh minat dan daya beli konsumen di masa pandemi ini bisa terkait dengan strategi pemasaran. Ketika strategi pemasaran yang baik dapat merangsang minat konsumen terhadap barang yang kurang diminati dan menjadi barang yang jarang dibeli terutama saat pandemi.
Kata Kunci :

Strategi Pemasaran;
Daya Beli;
Minat Konsumen.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO
Authors: Effendy Junko Alessandro , Putri Nadia Benita
Published: August 2024

Penelitian ini dilakukan untuk mengetahui pengaruh product, price, place, dan promotion terhadap keputusan pembelian di rumah makan Ayam Goreng Echo. Penelitian ini merupakan penelitian kuantitatif. Sampel penelitian diambil dengan menggunakan teknik nonprobability sampling. Jenis non-probability sampling yang dipilih yaitu purposive sampling. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Sumber data pada penelitian ini yaitu data primer yang diperoleh dengan menyebarkan 140 kuesioner kepada pelanggan rumah makan Ayam Goreng Echo yang telah melakukan pembelian minimal satukali dalam tiga bulan terakhir. Hasil analisis data menunjukkan bahwa product, price, dan promotion secara parsial berpengaruh signifikan terhadap keputusan pembelian di rumahmakan Ayam Goreng Echo, sedangkan place tidak berpengaruh signifikan. Nilai koefisien determinasi yang dihasilkan menunjukkan bahwa product, price, place, dan promotion dapat mempengaruhi 85,7% keputusan pembelian. Hasil penelitian ini memberikan implikasi praktis bagi manajemen rumah makan Ayam Goreng Echo mengenai pentingnya bauran pemasaran 4P sehingga strategi pemasaran yang berkaitan dengan product, price, place, dan promotion dapat meningkatkan keputusan pembelian pelanggan.
PENGARUH SOCIAL MEDIA MARKETING DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK START-UP BUSINESS MAHASISWA
Authors: Kusuma Bella Tedja , Vidyanata Deandra
Published: August 2024

Penelitian ini bertujuan untuk menguji pengaruh social media marketing dan EWOM terhadap keputusan pembelian terhadap produk start up bisnis. Perusahaan atau bisnis ini harus memiliki keunggulan sehingga dapat menarik keputusan pembelian konsumen. Metode penelitian yang digunakan adalah kuantitafif, metode penarikan sampel yang digunakan dalam penelitian ini adalah purposif sampling,dan menggunakan teknik sampling nonprobability sampling. Dengan responden sebanyak 92 orang, berdasarkan hasil analisis diperoleh hasil jika sosial media marketing memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, sedangkan EWOM tidak memiliki pengaruh positif dan tidak signifikan. Hasil penelitian ini dapat memberikan informasi agar lebih memperbaiki lagi promosi lewat scial media. Penelitian ini merupakan penelitian pertama yang dilakukan untuk melihat pengaruh social media marketing dan EWOM terhadap keputusan pembelian.
PENGARUH PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA UD.AUDYKA SUPPLY & SERVICE (ASS)
Authors: Nusabika Awdiqit Dwi , Herdinata Christian , Padmawidjaja Liestya
Published: August 2024

The growth of food commodities and basic necessities has experienced positive growth every year, this is also triggered by the increase in population growth in Indonesia. The existence of this positive phenomenon becomes a good opportunity for similar business actors, especially in the object of this research, namely UD.Audyka Supply & Service (ASS). UD.ASS was established in 2011 in Sumbawa Besar, West Nusa Tenggara, which is a business engaged in the distribution of basic food and secondary crops. There is a problem phenomenon of decreasing sales turnover of UD.ASS every year, and there are criticisms and suggestions from customers regarding price and location perceptions. So this study aims to analyze the effect of price perception, and location on purchasing decisions at UD.ASS. The research method used in this research is quantitative, with multiple linear regression. The research sample was 104 respondents. Data was collected using hypothesis testing and statistical tests. The results of this study are the perception of price and location on the purchasing decision of UD.ASS.
PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA EKA COFFEE
Authors: Herlambang Candy Junior , Kodrat David Sukardi
Published: August 2024

The purpose of this research is to test and analyze the effect of product quality, distribution channel and price perception on customer satisfaction at Eka Coffee company. This analysis method uses IBM SPSS STATISTIC 22 analysis software with 3 tested hypotheses. The research method that is used in research is quantitative. The population that is used is all Eka Coffee customers from May to November 2020 that amount to 30 customers then take the sample of 30 customers with saturated sample method. The data collection method is done with questionnaire method. The test method that is used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test, multiple linear regression analysis, t test, F test, and determination coefficient test. The results of the research show that product quality not affect significant on customer satisfaction, distribution channel not affect on customer satisfaction and price perception not affect on customer satisfaction.
PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG
Authors: Susilo Giolandro Eric , Setiobudi Auditia
Published: August 2024

The research is done to find out the effect of perceived price, product quality, and perceived value on purchase decision of ricebowl Babibong. This research is based on by research to find out what affects consumers in buying Babibong ricebowl product, that leads to perceived price, product quality and perceived value variables. The purpose of this research is to find out what indicator that affects purchase decision of Babibong customers. The method that is used for data collection in this research is purposive sampling, that is, the population that is filtered with certain criteria, and its population is gathered from Babibong Instagram social media. The sample that is used for this research is 154 people who are distributed through online media by using online questionnaires and have fulfilled the criteria that is required. Data process method uses validity test, reliability test, normality test, heteroscedaticity test, multicollinearity test, F test, t test, correlation coefficient test (R), determination coefficient test (R2). The result of this research concludes that perceived price, product quality, and perceived value affect significant on purchase decision. From the test result of those three variables can be considered vital for customers’s purchase decision, because it is commonly used and happened daily.
Uji Beda dan Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Produk Cuka Apel Tahesta dan Bragg
Authors: Widjaya Nathalie Lavenia
Published: August 2024

Sektor makanan dan minuman yang ada di Indonesia dapat mendorong pesat tingkat perekonomian Indonesia. Sebagai salah satu sektor industri terpenting negara, industri makanan dan minuman memiliki dampak yang signifikan terhadap perekonomian nasional. Penelitian ini bertujuan untuk mengetahui apakah kualitas produk, promosi, dan citra merek berpengaruh signifikan terhadap keputusan pembelian pada cuka apel Tahesta dan Bragg. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan teknik analisis regresi linier berganda dengan program SPSS. Sampel dalam penelitian ini berjumlah 105 responden konsumen cuka apel Tahesta dan 105 responden konsumen cuka apel Bragg dengan menggunakan teknik purposive sampling. Tujuan lain dari penelitian ini adalah untuk mengetahui perbedaan kualitas produk, promosi, dan citra merek dari cuka apel Tahesta dan Bragg. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan menggunakan skala Likert 4 poin untuk mengukur 21 item pernyataan. Hasil penelitian menunjukkan setiap variabel yang diuji valid dan reliabel. Penelitian ini juga membuktikan adanya pengaruh kualitas produk, promosi, dan citra merek yang positif dan signifikan terhadap keputusan pembelian cuka apel Tahesta dan Bragg. Selain itu penelitian ini juga membuktikan terdapat perbedaan yang signifikan kualitas produk, promosi, dan citra merek antara Tahesta dan Bragg.
Kata kunci: kualitas produk, promosi, citra merek, keputusan pembelian
PENGARUH SALES PROMOTION, SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAYANAN SHOPEEFOOD DI KOTA SURABAYA
Authors: Angeline Stevi Cris , Christina Whidya Utami
Published: August 2024

This research is motivated by changes in consumer behavior in terms of shopping for food and beverage products online delivery orders. ShopeeFood is an innovation expansion of Shopee which is an online food and beverage ordering service platform. The existence of ShopeeFood is now being loved by the public as a means of purchasing food online delivery orders, the number of ShopeeFood users has also increased over time, this is known because ShopeeFood has often provided a number of interesting ongoing promotions since its launch. However, the ShopeeFood service is still lagging far behind similar e-commerce platforms that were earlier in the innovation of online food and beverage ordering delivery orders, namely GrabFood and GoFood. This is supported by research by a digital research company in 2021 which shows data on user platforms for ordering food and drinks online delivery orders via ShopeeFood reaching 28% which is still far from competitors like GrabFood at 82% and GoFood at 71%. Therefore, the authors conducted more in-depth research regarding the factors that influence consumer repurchase intention through the ShopeeFood service. This study uses sales promotion, service quality and customer experience variables which represent independent variables that influence the dependent variable, namely repurchase intention for ShopeeFood service users, while the aims of this study are: 1) To find out whether Sales Promotion has an influence on Repurchase Intention on service users ShopeeFood; 2) To find out whether Service Quality has an influence on Repurchase Intention of ShopeeFood service users; 3) To find out whether Customer Experience has an influence on Repurchase Intention of ShopeeFood service users; 4) To find out whether Sales Promotion, Service Quality and Customer Experience simultaneously have an influence on Repurchase Intention of ShopeeFood service users. This research was conducted on a population of people in the city of Surabaya who use ShopeeFood services with the following criteria: 1) Users of ShopeeFood services for more than 3 months; 2) Aged 17 years or over; 3) domiciled in the city of Surabaya; 4) Have made transactions through the ShopeeFood service at least 3 times. Sampling in this study used a purposive sampling technique with a total of 160 respondents.This study uses multiple linear regression analysis with data processing using SPSS, the calculation results show that sales promotion has a significant effect on repurchase intention (Sig. 0.042 <0.05), service quality has a significant effect on repurchase intention (Sig. 0.005 <0.05) ), and customer experience has a significant effect on repurchase intention (Sig. 0.003 <0.05). In addition, this study also shows that sales promotion, service quality and customer experience simultaneously also have a significant effect on repurchase intention (0.000 <0.05).
Pengaruh Tacit Knowledge Dan Entrepreneurial Education Terhadap Successor Innovativeness Perusahaan Keluarga
Authors: De Quelju Elia Josua
Published: August 2024

Penelitian ini membahas mengenai pengaruh pengetahuan tacit dan pendidikan kewirausahaan terhadap innovativeness dari suksesor perusahaan keluarga. Tujuan penelitian ini yaitu untuk mengetahui pengaruh pengetahuan tacit terhadap innovativeness dari suksesor perusahaan keluarga, dan mengetahui pengaruh pendidikan kewirausahaan terhadap innovativeness dari suksesor perusahaan keluarga. Populasi yang digunakan dalam penelitian ini adalah mahasiswa perusahaan keluarga Universitas Ciputra Surabaya angkatan sepuluh yang berjumlah 94 orang. Penelitian ini menggunakan teknik sampel simple random sampling dengan total sampel yang diambil sebanyak 50 responden menggunakan rumus dari Surakhmad. Penelitian ini merupakan penelitian kuantitatif dengan metode pengumpulan data  menggunakan metode angket dengan penilaian skala likert. Teknik analisis data menggunakan analisis regresi linear berganda dengan menggunakan variabel pengetahuan tacit (X1) dan pendidikan kewirausahaan (X2) sebagai variabel independen serta variabel successor innovativeness (Y) sebagai variabel dependen. Berdasarkan hasil penelitian ini, menunjukkan bahwa pengetahuan tacit mempunyai pengaruh positif dan signifikan terhadap successor innovativeness dan pendidikan kewirausahaan mempunyai pengaruh positif dan signifikan terhadap successor innovativeness.
Pengaruh Persepsi Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Pelanggan Leophone
Authors: Tandijo Miguel Mario Leon , Padmawidjaja Liestya , Efrata Tommy Christian
Published: August 2024

Keputusan pembelian adalah salah satu hal yang terpenting dalam perusahaan Leophone dikarenakan dengan perusahaan memberikan layanan dan jasa yang baik kepada pelanggan akan mempengaruhi keputusan pembelian ataupun eksistensi perusahaan tersebut dimata pelanggan. Penelitian ini bertujuan untuk menjelaskan pengaruh persepsi harga, lokasi dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone. Dalam mengumpulkan data penelitian ini melakukan penyebaran kuesioner melalui google form sebanyak 21 indikator pertanyaan dan dilakukan kepada 167 responden pelanggan Leophone. Pengambilan sampel ini dengan metode purposive sampling dengan kriteria responden yang pernah melakukan pembelian minimal dua kali di perusahaan Leophone. Penelitian ini menggunakan skala Likert dengan rentang 1 sampai 5. Analisis pada penelitian ini dengan metode kuantitatif dengan menggunakan SmartPLS 3.0. Hasil pada penelitian ini menunjukkan bahwa persepsi harga, lokasi, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Keunikan pada penelitian ini yaitu hasil dari penelitian akan diterapkan di perusahaan Leophone dan dapat menambah wawasan bagi perusahaan untuk meningkatkan keputusan pembelian pelanggan, serta sebagai dasar pengembangan penelitian bagi akademisi yang tertarik pada pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone.
PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE
Authors: Yasinta Komang Lola , Romauli Nainggolan
Published: August 2024

During the pandemic, the cosmetic industry in Indonesia has become one of the most profitable industries (Rizaty, 2021). The growth of the cosmetic industry has led to the emergence of continuous competitors, making it important to develop marketing strategies and possess knowledge about the factors that influence purchasing decisions in order to maintain a position amidst fierce competition. In a pre-survey conducted with 30 respondents aged between 17 and 50 years, it was found that influencer marketing and brand image are factors that influence the purchasing decisions of Somethinc products. Therefore, the purpose of this study is to determine the influence of influencer marketing (X) on the purchasing decisions (Y) of Somethinc products in Surabaya, with brand image (Z) as a mediating variable. The research method used in this study is SEM-PLS (Structural Equation Modelling-Partial Least Square), with Smart PLS as the analysis tool. The data used in this study are primary data collected through online questionnaires distributed via Google Form to 160 respondents. The results of this study indicate a significant influence of influencer marketing on brand image, as well as a significant influence of brand image on purchasing decisions. Furthermore, it was also found that brand image mediates the relationship between influencer marketing and purchasing decisions.
PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION
Authors: Indrawan Wijaya Hartono , Immanuel Dewi Mustikasari
Published: August 2024

This study aims to know the effect of the effects of the five dimensions of product quality on consumer chemicals purchase decisions of CV. Prasida Jaya. Multiple Linear Regression analysis of SPSS has been used in this study, the population in this study are consumers who have purchased chemicals at CV. Prasida Jaya. Samples were taken using the purposive sampling method with a total of 37 samples. Data collection in this study was carried out by distributing online questionnaires to respondents. The results of this study found that reliability, performance, features, conformance, and durability have a positive and significant effect on purchase decisions. Based on the t-statistic value testing that has been done, it is known that reliability (t-statistic value = 0.009), performance (t-statistic value = 0.004), features (t-statistic value = 0.023), conformance (t-statistic value = 0.015), and durability (t-statistic value = 0.004) has a positive and significant effect on purchase decisions. Based on the conditions above, it can be concluded that the higher product quality, it will increase the purchase decision for chemicals at CV. Prasida Jaya.
Keywords: reliability, performance, features, conformance, durability, purchase decision
PERANCANGAN BENGKEL SPOORING DAN BALANCING OLEH ARCHIMONO DENGAN PENDEKATAN GREEN DESIGN
Authors: Lobis Reinaldo Aryasatya , Indrawan Stephanus Evert
Published: August 2024

Pertumbuhan jumlah penduduk yang meningkat mengakibatkan meningkatnya juga penggunaan lahan yang digunakan untuk komersial maupun residensial. Adapun adanya permasalahan terkait peningkatan ini menyebabkan meningkatnya jumlah kendaraan khusunya mobil. Selain itu, dengan adanya permasalahan ini dirasa sangat penting untuk membuat sebuah strategi desain dimana tidak merusak lingkungan dalam jangka pendek. Oleh karena itu banyak peluang bagi konsultan Arsitektur Interior untuk membantu klien membuat bangunan yang tidak hanya fungsional tetapi juga ramah lingkungan. Hal ini juga terkait dengan keadaan lingkungan kita, dimana bumi mengalami pemanasan global dan suhu yang meningkat di Indonesia setiap tahunnya. Tentunya kita menginginkan bangunan yang sejuk, nyaman dan memiliki aliran / sirkulasi udara yang baik. Terdapat beberapa istilah untuk mengakomodir keinginan klien dalam desain salah satunya adalah green design, yang definisinya adalah sebuah konsep yang berorientasi pada alam atau mengarah pada alam. Archimono sebagai konsultan Arsitektur Interior juga mengimplementasikan green design untuk setiap proyek yang sekarang bekerja sama dengan Sinar Ban Nganjuk untuk mendesign Bengkel Spooring dan Balancing yang mampu memenuhi kebutuhan dan kenyamanan pengguna dengan pengolahan tata letak dan interior yang menarik serta desain yang ramah lingkungan. Archimono sendiri juga berkesempatan untuk menyusun bagaimana cara menerapkan prinsip dan strategi perancangan interior dan arsitektur yang fungsional dan ramah lingkungan guna menghasilkan sebuah solusi rancangan yang dapat merespon masalah yang ada