bluuebunny/crossref_metadata_2025 huggingface dataset:
The Cloud in Education
Authors: Donert Karl
Published: December 2017

This chapter is based on a review of literature written as part of the project “School on the Cloud” (SoC) launched by 57 project partners in March 2014 in Athens, Greece. The SoC project sought to provide a better understanding of potential impact that Cloud Computing can have on education in Europe. It presents leadership and management issues related to the adoption and implementation of the Cloud in education. It has been developed through a mixed-research approach involving desk-based review, analysis and policy guidance for educational stakeholders. E-leadership issues and support measures are identified for implementing the Cloud in education organisations.
Flipped Teaching
Authors: Luisa de Lázaro y Torres María , González Rafael De Miguel , González María Jesús González
Published: December 2017

The current methods of teaching and learning are changing. Emerging technologies that focus on maps, aerial images and the Internet offer Cloud-Based GIScience (Geographical Information Science) learning enhancing geography lectures and lessons in the twenty-first century. Two selected cases are presented focusing on world conflicts, the Spanish humanitarian action and peacekeeping missions in Africa, and the Spanish agrarian landscapes. These were utilized in the pre-service teacher training compulsory year, which provided initial training for future teachers on the Geography syllabus. The two topics presented demonstrate the utility of collecting information from different sources, using different technologies and methods, and combining flipped teaching, collaborative work and Cloud-Based GIScience learning in creating a final product: an interactive map on a particular topic that increased both teacher and student motivation. Students can learn how it is possible to take advantage of the Cloud-Based GIScience in terms of spatial thinking and digital competencies in Higher Education.
Natural Resources Management
Authors: Uzun Funda Varnaci
Published: December 2017

As a result of the rapidly growing population in the last century, the pressure of people on natural resources has considerably increased. Excessive and wrong use of natural resources leads to occurrence of various human-induced disasters. Global warming, deforestation, floods, air pollution, loss of biological diversity are some of such threats that can be treated within the framework of emergency management. Minimization of human-induced disasters and prevention of such disasters can only be achieved by means of efficient and sustainable management of natural resources. In this chapter, the emphasis will be put on the definition of natural resource management that plans the sustainability of economic activities governing the relationship between humans and the use of nature, such as land use plan, water management, biological diversity and agriculture, mining, tourism, fishing, and forestry, and its importance within the context of emergency management will be discussed.
Global Natural Hazard and Disaster Vulnerability Management
Authors: Ekpeni Nkemdilim Maureen , Ayeni Amidu Owolabi
Published: December 2017

This chapter examines both concept of global hazard and disaster and its management in the lights of its vulnerability. It categorized the different types of hazards and disasters and their components. From the research findings, it is observed that hazards and disaster are two sides of a coin. They occur at the interface between human systems and natural events in our physical environments. This chapter highlights that the major environmental changes driving hazards and vulnerability to disasters are climate change, land-use changes, and degradation of natural resources. After presenting a typology of disasters and their magnitude globally, management of disaster has transited from just being a “response and relief”-centric approach to a mitigation and preparedness approach.
Digital Marketing Strategy for Affinity Marketing
Authors: Mekonnen Aster
Published: December 2017

Integration of digital marketing into overall business strategy is no longer an option, it is imperative for success. Yet, not all have tapped into this. Another opportunity that could leverage an organisation in today's competitive environment is affinity marketing. Successful implementation of affinity marketing has the potential to enhance participation, raise revenue, increase retention and provide a mutually beneficial arrangement for the partners involved. Yet, despite its appeal and the popularity it achieved in the late 1980s and early 1990s, uptake of the scheme has slowed down. Whilst some affinity partners have embraced digital marketing to an extent, most are not using it effectively to drive and sustain their affinity marketing scheme. Cognisant that affinity marketing is still a lucrative area, this chapter sets forth a digital marketing strategy for affinity marketing, e-affinity marketing, as this is where the added value for the 21st century customer is envisioned.
Branding Through Sponsorship-Linked Marketing
Authors: Mao Luke Lunhua , Zhang James
Published: December 2017

The essence of sponsorship is reciprocity. Whereas sport organizations and event promoters have increasingly relied on sponsors' resources and financial support to stage their events, many companies have also been vigorously seeking sponsorship opportunities to actualize their marketing goals, such as enhancing brand equity. This research examines the impacts of sponsorship-linked marketing activities on perceived consumer-based brand equity elements (i.e., brand loyalty, perceived quality, and brand awareness/associations) of the sponsor. This was done through a case study of how sponsorship-linked marketing strategy has shaped the development of Li Ning Company Limited, a Chinese sports apparel and equipment company. Results show that the branding effectiveness of sponsorship directly depends on event quality, perceived event-brand congruency, and brand experience, but not level of sports involvement.
Reputation Management Through Online Feedbacks in E-Business Environment
Authors: Kumar Vikas , Pradhan Prasann
Published: December 2017

Popularity of electronic business has changed the way people are transacting businesses around the globe. People are engaged in online businesses (like buying, selling, promoting or collaborating) without any physical or face to face contact with the trading partners. Correspondingly, the concept of reputation has become an as important pillar of the electronic business to provide some level of assurance about the quality of the traders as well as their products and services. In this scenario, online feedbacks have emerged as a valuable tool in reputation management and help in making a choice for the best quality online trading partners. Further, there is a strong need for the e-business companies to change their strategies and decision making process to build and manage their reputation via online feedbacks. In this paper, the reputation and reputation management through online feedbacks have been discussed with a specific focus on the electronic business (e-business). This paper examines the prevailing reputation models, which are based on online feedbacks and are used by the companies. Specific examples and cases have been added to highlight the present day industry scenario.
Marketing With Twitter
Authors: Soboleva Alena , Burton Suzan , Khan Aila
Published: December 2017

The increasing use of Twitter by businesses has created the challenge of how to measure its effectiveness for marketing communications. Using data based on two years of Twitter activity by leading global brands in the Auto, FMCG and Luxury industries, this chapter presents measures which can be used by practitioners and researchers to assess the effectiveness of marketing communications on Twitter. It discusses the factors that predict consumer engagement with organizational tweets, and different Twitter strategies that have been successfully (and less successfully) used by leading global brands. We also consider the implications for marketing with Twitter, for these and for smaller organizations.
Social Media and Customer Retention
Authors: Stokinger Ellen , Ozuem Wilson
Published: December 2017

Social media has become an integrated part of everyday life, but its entry into the luxury goods industry has been far from easy. The use of social media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts the cosmetics industry. Further, the authors provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies using social media platforms.
Crowdsourcing and Crowd Participation
Authors: Consiglio Stefano , Cicellin Mariavittoria , Ragozini Giancarlo , Scuotto Adriana
Published: December 2017

This chapter provides reflections on extrinsic and intrinsic incentive mechanisms, in order to explore the extent to which they are able to motivate users in starting community building processes. The authors present some results of the research project OR.C.HE.S.T.R.A (ORganization of Cultural HEritage for Smart Tourism and Real-time Accessibility) that means to develop a crowdsourcing community directed towards a smarter valorisation of the city of Naples (Italy). Successful crowdsourcing solutions require activities that both fulfill the communities' administrators' needs and account for individual contributors' needs. Thus, analyzing the incentives that spur users to contribute are critical to designing crowdsourcing applications. The authors set up a field experiment in order to understand which types of incentives are useful to engage users to produce contents for OR.C.HE.S.T.R.A and address specific behavior. The authors shed light on a partly jagged topic and provide some normative suggestions on how to design a crowdsourcing application.
Let It Go
Authors: Montecchi Matteo , Nobbs Karinna
Published: December 2017

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.
Marketing on Tumblr
Authors: Smirnov Kristen
Published: December 2017

Despite many demographic, behavioral, and technical features that should make it an appealing destination for social media marketers, the Tumblr platform has lagged in marketing adoption. This chapter discusses the site features that drive its potential, while also acknowledging the challenges that Tumblr presents. Contrasts are offered between the limited flexibility but easier adoption curve of other platforms such as Facebook and Twitter, with the phenomenon known as choice overload discussed as a possible explanation for non-Tumblr preferences. Three Tumblr case studies are presented in depth to illustrate best practices (Denny's diner chain and the musician Taylor Swift) and to warn against certain common pitfalls (Nordstrom). The chapter concludes with potential future research directions to pursue on this growing but underutilized platform.
Building China's Global Brands
Authors: Sexton Donald E.
Published: December 2017

The Chinese economy has been growing rapidly for several years. Important competitive strengths have included efficient operations. Going forward, skills beyond operations capabilities are required for success in global markets. In particular, in the global economy, long run success is often associated with strong brands. Many Chinese organizations have been successful in strengthening their brands. Yet, Chinese organizations must continue to strengthen their brands as well as manage and maintain their existing brands. Building strong global brands requires a much broader perspective than building local brands. Positioning and coordinating global brands requires the ability to evaluate many markets at the same time, including markets that at present are only potential markets. The purpose of this chapter is to examine how Chinese organizations can build and strengthen global brands and the implications for the global strategies they can employ and the skills they need.
The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry
Authors: Stokinger Ellen , Ozuem Wilson
Published: December 2017

Debates regarding the ontological relationship between Social Media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts on the cosmetics industry. Further, we provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share, and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies, using social media platforms.
Social Media Influencers and Consumer Online Engagement Management
Authors: Lu Qiang (Steven) , Seah Zhen Yi
Published: December 2017

With the popularity of social media, social media influencers have been playing an increasing role in modern marketing. However, there is little research on the impact of social media influencers on consumer brand engagement. To fill this gap, this chapter develops a conceptual framework to examine the impact of the endorsement by social media influencers on online brand engagement. The authors use social distance theories to construct several propositions to provide a deep understanding. They suggest that traditional celebrities and social media influencers have different social distance, therefore generate different types and degrees of consumer online engagement. And the product characteristics moderate the effectiveness of the different types of celebrity endorsement.
Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy
Authors: Veselinova Elena , Samonikov Marija Gogova
Published: December 2017

This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of radical transparency. The brand equity is a common denominator of all tangible and intangible resources of the company, the amount of its abilities, of any activity indicating a slightly higher value, any attempt to be better and to achieve more. Therefore, in addition the brand equity is elaborated as a source of value for the business. This chapter examines the role of brand equity in providing greater market share, creating entry barriers for new competitors, achieving production and market expansion, providing a price premium, attracting quality workforce, ensuring consumers loyalty and stimulating innovation. For the brand equity to truly provide value it should be more than the company's image or position of the product – the brand should be a unifying force across the company, providing the business with direction and purpose.
Analysing the Role of Social Media in Dialogue Marketing and Management as a Contemporary Franchising Local Area Marketing Technique
Authors: Webster Geoffrey B. , Hume Margee
Published: December 2017

The role of social media as a contemporary Local Area Marketing (LAM) technique in Dialogue Marketing is not clearly defined. Dialogue Marketing focuses on a structured approach of ongoing interactive communication to form relationships with people (Allan Steinmetz, 1997). According to Webster and Hume (2015) contemporary LAM techniques refer to using digital marketing to build relationships with local community. Problems facing franchise businesses include how to use Dialogue Marketing as a contemporary LAM technique to maximise local community connections as well as to build essential relationships. Advancing previous work in LAM, this study analyses social media's role as a contemporary LAM technique in Dialogue Marketing. It explores the use of Dialogue Management as a tool to enhance Dialogue Marketing for franchise businesses. It presents an integrated framework for the identification of social media adoption levels and how this can enhance franchise business success by providing an important contribution to the franchise industry sector. It concludes by offering a conceptual touchpoint channel model with a view to progressing discourse in the area and uniting current thinking.
Private Label in the Tourism Industry
Authors: Blázquez-Resino Juan José , Amatulli Cesare , Pino Giovanni
Published: December 2017

Tour operators and travel agencies who produce and sell tourism products under their own labels represent key players among the multiple intermediaries that exist in the tourism industry. This chapter aims to study the direct and indirect effects that the economic crisis has had on these private labels. The economic crisis had a moderate effect on tourism, but it also accelerated a number of changes that had been occurring in the sector. Through the study of the current situation and the one produced in recent years, this chapter develops a series of recommendations for traditional private labels to maintain their income and market position. We ascertained, in particular, that the new information and communications technology has led to a different market situation for tour operators and travel agency labels, which may disclose new opportunities in the process of differentiation and the creation of a competitive advantage.
Knowledge Visualization as a Teaching Tool
Authors: Ursyn Anna
Published: December 2017

There are many applications and techniques where art makes the inherent component. Knowledge visualization is one of such instances, as a group of techniques for creating visual communication through images, graphics, and animations. Applications of visualization may include data-, information-, and knowledge visualization; scientific visualization; visual analytics; educational visualization, and many other ways to create sensory, often interactive representation of abstract data. This chapter introduces basic visualization concepts and then discusses several related issues including metaphors in visualization, bio-inspired applications and apps, knowledge visualization based on visual literacy, visualization aesthetics, and criticism of visualization, product design and product semantics. Further part of the chapter puts forward a proposition of introducing knowledge visualization and programming from the beginning of schooling, and then discusses teaching with knowledge visualization and visual problem solving.
Sustainable Cinema
Authors: Hessels Scott
Published: December 2017

Beyond mere inspiration, a subset of artists have given the natural world a more influential role in the outcome of their work. By harnessing the physics, biology, and ecology of the natural environment as artistic tools, they have used natural phenomena as a co-creator in their art-making practices. This use of natural force impacting the actual form of an artwork can also extend into moving image arts. Sustainable Cinema is a series of kinetic public sculptures that merge natural power sources with early optical illusions to create a moving image. The variations within this series now cover seven distinct image generating systems, multiple animation narratives, and several alternative energy sources. This chapter reviews each sculpture in form, content and site and discusses how collectively they create a case study for a larger perspective on culture's relationship with the forces of nature and the materiality of the moving image.
Communicating Spatial Relations Using Online Chat
Authors: Wyeld Theodor
Published: December 2017

The block construction exercises described in this chapter were used to investigate how spatial communication about the manipulation of objects in virtual, physical, and graphical space is communicated using online text. Where this study differs from previous research in the area is in its use of a qualitative methodology to investigate how these types of interactions are structured, communicated, and interpreted via text-based media. What emerges from the qualitative analysis is new insights over the previous quantitative investigations. More particularly, this mode of investigation has revealed the apparent superior efficacy of the fragmenting of three-dimensional spatial arrangements into two-dimensional planar representations using a simple ABC123 grid-wise coordinate system. The spatial terms used by participants in their textual communications are filtered according to Lefebvre's thirdspace and deictic spatial expressions.
Designing a Resilience Program for Critical Care Nurses
Authors: Mealer Meredith , Hodapp Rachel , Conrad David , Dimidjian Sona , Rothbaum Barbara O. , Moss Marc
Published: December 2017

Background:

Workplace stress can affect job satisfaction, increase staff turnover and hospital costs, and reduce quality of patient care. Highly resilient nurses adapt to stress and use a variety of skills to cope effectively.

Objective:

To gain data on a mindfulness-based cognitive therapy resilience intervention for intensive care unit nurses to see if the intervention program would be feasible and acceptable.

Methods:

Focus-group interviews were conducted by videoconference with critical care nurses who were members of the American Association of Critical-Care Nurses. The interview questions assessed the feasibility and acceptability of a mindfulness-based cognitive therapy program to reduce burnout syndrome in intensive care unit nurses.

Results:

Thirty-three nurses participated in 11 focus groups. Respondents identified potential barriers to program adherence, incentives for adherence, preferred qualifications of instructors, and intensive care unit-specific issues to be addressed.

Conclusions:

The mindfulness-based cognitive therapy pilot intervention was modified to incorporate thematic categories that the focus groups reported as relevant to intensive care unit nurses. Institutions that wish to design a resilience program for intensive care unit nurses to reduce burnout syndrome need an understanding of the barriers and concerns relevant to their local intensive care unit nurses.
Creating Healthy Work Environments for Second Victims of Adverse Events
Authors: Tamburri Linda M.
Published: December 2017

Adverse events may cause a patient serious harm or death; the patient becomes the first victim of these events. The health care providers who become traumatized by the events are the second victims. These second victims experience feelings such as guilt, shame, sadness, and grief, which can lead to profound personal and professional consequences. An organizational culture of blame and a lack of support can intensify the provider’s suffering. Second victims, as they move through predictable stages of recovery, can be positively influenced by a supportive organizational culture and the compassionate actions of peers, managers, advanced practice nurses, educators, and senior leaders. The American Association of Critical-Care Nurses Healthy Work Environment standards provide a framework for specific actions health care professionals should take to support colleagues during their recovery from adverse events.
De invloed van de moedertaal op de verwerving van het Nederlands - Een onderzoek naar 13 West-Europese eerste talen
Authors: van der Slik Frans
Published: December 2017

The impact of the mother tongue on the acquisition of Dutch as a destination language: The case of 13 West-European first languages .This study reports on the impact of 13 West-European first languages spoken in 18 different language regions on the acquisition of Dutch. Results
based on data from approximately 5,500 first-generation migrants, showed that the mother tongue had a considerable impact on the scores for two language skills as measured by the State Exam Dutch as a Second Language, namely oral and written proficiency in Dutch. Multilevel analyses revealed
that the effect of the mother tongue could adequately be modeled by means of the cognate linguistic distance measure, adopted from McMahon and McMahon (2005). The explanatory power of the genetic linguistic distance measure (Cavalli-Sforza et al., 1994) was rather poor. In addition, migrant
characteristics (age of arrival, length of residence, number of hours of Dutch lessons, education, and gender) and the contextual characteristic quality of schooling in the country of origin contributed to the explanation of the variation in Dutch speaking and writing skills.
De intergenerationele reproductie van cultureel kapitaal in belichaamde, geïnstitutionaliseerde en geobjectiveerde vorm
Authors: van Eijck Koen , Kraaykamp Gerbert
Published: December 2017

The intergenerational reproduction of cultural capital in its embodied, institutionalized, and objectified states .According to Bourdieu, cultural capital manifests itself in three states: the institutionalized state, the embodied state, and the objectified state. Empirical research
using the notion of cultural capital has never operationalized the concept fully, i.e., using indicators of all three states. We provide such a threefold measurement of cultural capital for both respondents and their parents, which allows us to take a very detailed look at the process of the
intergenerational transmission of cultural capital. We found that respondents’ schooling levels (institutionalized state) are affected by parental education and, to a lesser extent, parental cultural behaviour, and both effects are smaller among younger generations. Cultural participation
(embodied state) does not become less dependent on cultural family background over time; it is affected by all three manifestations of parental cultural capital, although the embodied state is by far the most important. Cultural possessions (objectified state) are mostly affected by parental
cultural goods and this association continues to be of importance even though the effects of the other states of parental cultural capital on respondents’ cultural possessions are declining. Our results thus reveal that the three states of cultural capital differ in the constellation
of their causes and consequences plus the changes therein, which demonstrates that less elaborate operationalizations of cultural capital do not provide proxies that represent the entire concept.
Kiezen en verliezen - Een analyse van de keuze na het krijgen van een B-attest in het Vlaams secundair onderwijs als een replicatie van Kloosterman en De Graaf (2009)
Authors: Spruyt Bram , Laurijssen Ilse , Van Dorsselaer Yolis
Published: December 2017

To choose and to loose: An analysis of educational choices after receiving a B-certificate in Flemish secondary education as a replication of Kloosterman and De Graaf (2009) .This study replicates the main findings of a recent Dutch study of Kloosterman and De Graaf (2009) using
data from Flanders. We examine the educational choices made after receiving a ‘B-certificate’. This certificate is given to pupils who fail the year in a particular educational track; it forces them to choose between repeating the year, or, going on to the next year in a different
educational track. By studying these non-collective moments of choice, we find that students with a weaker social background have more than a double disadvantage compared to their more fortunate peers. First, due to their generally weaker scholastic performance, the receipt of the B-certificate
forces them to make educational choices more often. Second, they tend to make less ambitious choices that limit their future educational career. The study concludes with some generalizations.
Polarisatie in de Nederlandse samenleving en politiek: het integratiebeleid
Authors: Oosterwaal Annemarije
Published: December 2017

Polarization in Dutch society and politics: the ethnic integration policy .A growing polarization features current debates in the Netherlands. However, a systematic measurement of polarization is missing thus far. The present paper aims to describe and compare trends in societal
and political polarization on Dutch ethnic integration policy using a refined polarization measure. Based on political competition models and agenda theory, it is predicted that the electoral salience of an issue positively affects political polarization, but negatively affects societal polarization.
Analyses of data from Dutch political election studies and party manifestos show that polarization trends on ethnic integration policy in Dutch politics are markedly dissimilar from polarization trends in society. Moreover, trends in electoral salience of ethnic integration policy are comparable
to political polarization trends, but seem opposed to societal polarization trends.
Orthodoxie en integratie van Turks Nederlandse moslims
Authors: Verkuyten Maykel , Yildiz Ali Aslan
Published: December 2017

Orthodoxy and integration among Turkish Dutch Muslims .What is the relationship between religious orthodoxy and psychological, social and political integration of Turkish Dutch Muslims? Orthodox interpretations emphasize that a ‘pure’ Islam is about essential and inerrant
truths that provide strict guidelines for everyday life. In the present sample, half of respondents reported (very) strong orthodox beliefs. Orthodoxy was higher among younger compared to older respondents and among those who perceived relatively high levels of rejection of Muslims in the
Netherlands. Orthodoxy was negatively associated with national identification but not with national disidentification or with social integration. Orthodoxy was strongly and positively associated with the endorsement of Muslim rights and the attitude towards democratic political organization
of Muslims in the Netherlands. Orthodoxy was not related to political (in)tolerance. Together, the results indicate that orthodox beliefs do not necessarily hamper the integration of Turkish Dutch Muslims.
Meer of minder directe democratie? - De houding van de burgers tegenover verschillende politieke besluitvormingsprocessen
Authors: van Dijk Hanna , Coffé Hilde
Published: December 2017

More or less direct democracy? . The public’s opinion towards political decision making processes .Scientists, policy makers and politicians all seem to agree that democracy needs renewal, and suggest that more direct democracy will decrease the so-called gap between citizens
and politicians. Yet, little is known about how citizens think about direct democracy, and even less is known about citizens’ opinions about other changes in decision making processes. This study investigates to what extent citizens themselves think adjustments to the current representative
system are required, either through more direct democracy, or through more power for experts which is typical for so-called stealth democracies. We find that citizens are generally satisfied with the principles of the representative decision-making process. Yet, they are dissatisfied about
the way and the extent to which they are represented.
Steun voor traditionele vrouwenrollen in 32 landen - De invloed van gezinsbeleid en verschillen tussen de seksen
Authors: André Stéfanie , Gesthuizen Maurice , Scheepers Peer
Published: December 2017

Support for traditional female roles in 32 countries. Family policy models and gender differences .Cross-national research on support of traditional female roles is scarce. This research fills this knowledge gap by studying 32 countries around the world, to provide insight into
categories that support or reject traditional female roles. We test individual and contextual explanations for differences in the support of traditional female roles within and between countries as well as between men and women. We find that the differences between individuals are larger than
between countries. We explain the differences with a combination of individual and contextual characteristics. Higher educated, employed people and those who do not adhere to a religion are the least supportive of traditional female roles. It turns out that people living under a dual earner
family policy model support traditional female roles least strongly. Furthermore, we do not find the gender gap to be significantly different in countries with a dual-earner family policy model as compared to traditional countries, but we do find smaller gender differences in countries with
other family policy models.
On the Use of Measurements from a Commercial Microwave Link for Evaluation of Flash Floods in Arid Regions
Authors: Eshel Adam , Messer Hagit , Ostrometzky Jonatan , Raich Roi , Alpert Pinhas , Laronne Jonathan B.
Published: December 2017

Abstract. Flash flood warning in deserts is a challenging task, and local rain bursts are of high significance. In the last decade, commercial microwave telecommunication links have been shown to be a valuable tool for near ground rainfall estimations. Dense networks are used for highly accurate rainfall estimates, while isolated links, typical in rural areas, can detect the existence of near-ground rainfall. However, the induced attenuation of the signal integrates the rainfall along a line, therefore high local rain intensities are smoothed. In this paper, we propose a novel method that uses the integration of measurements from an isolated long microwave link with measurements from weather radar to identify potential conditions for flash floods. In particular, we suggest using radar measurements to indicate the rain variability (spottiness) along a 16 km long link, crossing Wadi Ze'elim catchment (245 km2), using kurtosis as a spottiness index. Quantitative ground level rainfall measurements are then provided by the link. When compared with analyzed discharge, inverse kurtosis-rain rate relation is associated with flash flood responses in Wadi Ze'elim, an ephemeral Wadi located in the Dead Sea.
Retrogressive thaw slumps temper dissolved organic carbon delivery to streams of the Peel Plateau, NWT, Canada
Authors: Littlefair Cara A. , Tank Suzanne E. , Kokelj Steven V.
Published: December 2017

Abstract. In Siberia and Alaska, permafrost thaw has been associated with significant increases in the delivery of dissolved organic carbon (DOC) to recipient stream ecosystems. Here, we examine the effect of retrogressive thaw slumps (RTSs) on DOC concentration and transport, using data from eight RTS features on the Peel Plateau, NWT, Canada. Like extensive regions of northwestern Canada, the Peel Plateau is comprised of thick, ice-rich tills that were deposited at the margins of the Laurentide Ice Sheet. RTS features are now widespread in this region, with headwall exposures up to 30 m high and total disturbed areas often exceeding 20 ha. We find that intensive slumping on the Peel Plateau is universally associated with decreasing DOC concentrations downstream of slumps, even though the composition of slump-derived dissolved organic matter (DOM; assessed using specific UV absorbance and slope ratios) is similar to permafrost-derived DOM from other regions. Comparisons of upstream and downstream DOC flux relative to fluxes of total suspended solids suggest that the substantial fine-grained sediments released by RTS features may sequester DOC. Runoff obtained directly from slump rill water, above entry into recipient streams, indicates that the deepest RTS features, which thaw the greatest extent of buried, Pleistocene-aged glacial tills, release low-concentration DOC when compared to paired upstream, undisturbed locations, while shallower features, with exposures that are more limited to a relict Holocene active layer, have within-slump DOC concentrations more similar to upstream sites. Finally, fine-scale work at a single RTS site indicates that temperature and precipitation serve as primary environmental controls on above-slump and below-slump DOC flux, but it also shows that the relationship between climatic parameters and DOC flux is complex for these dynamic thermokarst features. These results demonstrate that we should expect clear variation in thermokarst-associated DOC mobilization across Arctic regions. However, they also show that within-region variation in thermokarst intensity and landscape composition is critical for determining the biogeochemical response. Geological and climate legacy shape the physical and chemical composition of permafrost and thermokarst potential. As such, these factors must be considered in predictions of land-to-water carbon mobilization in a warming Arctic.
Central-Pacific surface meteorology from the 2016 El Niño Rapid Response (ENRR) field campaign
Authors: Hartten Leslie M. , Cox Christopher J. , Johnston Paul E. , Wolfe Daniel E. , Abbott Scott , McColl H. Alex
Published: December 2017

Abstract. During the early months of the 2015/16 El Niño event, scientists led by the Earth System Research Laboratory's Physical Sciences Division conducted NOAA's El Niño Rapid Response (ENRR) Field Campaign. One component of ENRR involved in-situ observations collected over the near-equatorial East-Central Pacific Ocean. From 25 January to 28 March 2016, standard surface meteorology observations, including rainfall, were collected at Kiritimati Island (2.0° N, 157.4° E) in support of twice-daily radiosonde launches. From 16 February to 16 March 2016, continuous measurements of surface meteorology, sea surface temperature, and downwelling shortwave radiation were made by the NOAA Ship Ronald H. Brown. These were largely done in support of the four to eight radiosondes launched each day as the ship travelled from Hawaii to TAO buoy locations along longitudes 140° W and 125° W and then back to port in San Diego, California. The rapid nature of these remote field deployments led to some specific challenges in addition to those common to many surface data collection efforts. This paper documents the two deployments as well as the steps taken to evaluate and process the data. The results are two multi-week surface meteorology data products and one accompanying set of surface fluxes, all collected in the core of the east-central Pacific's extremely warm waters. These data sets, plus metadata, are archived at the NOAA’s National Centers for Environmental Information (NCEI) and free for public access: surface meteorology from Kiritimati Island (doi:10.7289/V51Z42H4); surface meteorology and some surface fluxes from the NOAA Ship Ronald H. Brown (doi:10.7289/V5SF2T80; doi pending, available at http://accession.nodc.noaa.gov/0167875).
The GIK-Archive of sediment core radiographs with documentation
Authors: Grobe Hannes , Winn Kyaw , Werner Friedrich , Driemel Amelie , Schumacher Stefanie , Sieger Rainer
Published: December 2017

Abstract. The GIK-Archive of radiographs is a collection of X-ray negative and photographic images of sediment cores based on exposures taken since the early 1960s. During four decades of marine geological work at the University of Kiel, Germany, several thousand hours of sampling, careful preparation and X-raying were spent on producing a unique archive of sediment radiographs from several parts of the World Ocean. The archive consists of more than 18 500 exposures on chemical film that were digitized, geo-referenced, supplemented with metadata and archived in the data library PANGAEA®. With this publication, the images have become available open-access for use by the scientific community at https://doi.org/10.1594/PANGAEA.854841.
O Twitter no rádio: as estratégias discursivas midiáticas de captura de ouvinte-internautas das rádios Gaúcha e Guaíba na cobertura do Grenal 408
Authors: KROTH MAICON ELIAS , GIACOMELLI FÁBIO
Published: December 2017

Este artigo analisa as estratégias discursivas midiáticas utilizadas pelas Rádios Gaúcha AM 600 FM 93.7 e Guaíba 720 AM 101.3 FM, para capturar ouvinte-internautas por meio da rede social Twitter. O referencial teórico –metodológico é fundamentado na discussão sobre o panorama do rádio contemporâneo e a adoção de redes sociais digitais pelo rádio, focando sua abordagem nos usos do Twitter. A análise evidenciou a construção de contratos de leitura por meio de uma proposta de produção de sentidos capaz de constituir vínculos com os ouvintes-internautas. A criação de hashtags, publicação de conteúdos da cobertura radiofônica especialmente organizada e a ênfase dada às performances dos narradores Pedro Ernesto Denardin (Gaúcha) e Marco Antônio Pereira (Guaíba) foram as principais estratégias identificadas para capturar a audiência.
Em busca de uma Semiosfera Organizacional: textos diversos, sistemas convergentes
Authors: Haubrich Gislene Feiten , Freitas Ernani Cesar de
Published: December 2017

O estudo visa refletir sobre as noções de missão, visão e valores na perspectiva da Semiótica da Cultura, além de identificar e analisar similaridades/diferenças entre elementos prescritivos da cultura organizacional disponíveis em portais de empresas do ramo varejista, a partir dos sistemas modelizantes acionados pelos textos selecionados. Adota-se o ponto de vista da Semiótica Russa para análise de textos teóricos e empíricos, conforme Lotman (1979, 1982, 1996) e Machado (2003, 2010). A constituição dos corpora se dá a partir de empresas ranqueadas pelo relatório do IBEVAR, publicado em 2015, no segmento de Moda e Esportes. Como principal evidência, destaca-se a multiplicidade de sistemas modelizantes envolvidos na produção dos textos organizacionais, o que salienta as múltiplas possibilidades de leitura do cenário organizacional mediante o acionamento de conceitos relativos à Semiótica da Cultura.
Um olhar sobre o papel do Whatsapp nas redações dos principais jornais do Rio
Authors: Reis Marco Aurelio , Thomé Cláudia De Albuquerque
Published: December 2017

O trabalho traz resultados de pesquisa sobre estratégias que vêm marcando a produção de notícias nas redações de jornais do Rio, em movimento que se acentuou e que faz deslizar para outras plataformas tanto o conteúdo quanto o público de um jornalismo em crise. O objetivo é entender as mudanças no campo jornalístico diante do desafio enfrentado pelas empresas, com o surgimento do novo modelo de negócio, construindo uma memória do fazer jornalístico na era digital e também um olhar sobre o impacto da nova economia da mídia na profissão. A pesquisa acompanhou edições de O Globo, Extra, O Dia e Meia Hora, fazendo recorte metodológico nas reportagens em que tais estratégias são evidenciadas pelas empresas, com foco na interatividade pelo aplicativo WhatsApp. Detectou-se um crescente estímulo das participações pelo aplicativo, que simulam parceria no agendamento das notícias. estimulada e defendida pelas empresas de comunicação estudadas, ainda não é tratada de forma a fidelizar o relacionamento interativo.
A centralidade romana nos alvores da construção de uma imagem imperial por parte do reino de Portugal
Authors: Lopes Paulo Catarino
Published: December 2017

Este artigo pretende abrir caminho para uma reflexão sobre o papel central desempenhado por Roma nos primórdios da edificação de uma imagem imperial por parte do reino de Portugal. A análise desenvolve-se com base num estudo de caso centrado no testemunho veiculado por um inédito documento português da aurora do século XVI. Dito de outra forma, trata-se de examinar este olhar original sobre o contributo de Roma – em anos de proto-globalização – no que respeita ao estabelecimento de uma nova linguagem simbólica e de representação do poder pela monarquia portuguesa face às restantes potências europeias. Segundo o anónimo autor, Roma é uma cidade global, que desempenha um papel decisivo na formação do império luso. Mas o que fundamenta este seu discurso? O que está na base de tal perspectiva? E que papel é, efectivamente, esse representado pela Cidade Eterna?
Identification of the Long-Run Determinants of U.S.-Canada Softwood Lumber Trade
Authors: Liaqat Zara , Wang Xinya
Published: December 2017

This paper uses monthly data from 1994 to 2016 in order to analyze the time series properties of the determinants of Canadian softwood lumber exports to the United States. The key findings generally support the hypotheses of previous studies with the exception of the significance of bilateral exchange rate movements. Based on dynamic ordinary least square estimates and several robust cointegraton tests, the paper finds that the estimated coefficients of exchange rate, softwood lumber price ratio and the two softwood lumber trade agreements are highly sensitive to the lag order used in econometric models. On the other hand, the coefficient of housing starts index remains independent of the variation in number of lags included. In addition, we study the long-run response of Canadian exports of lumber to shocks in these determinants by generating impulse response functions.
DNA Origami as a Tool to Design Asymmetric Gold Nanostructures
Authors: Amoako George , Ming Zhou , Eghan Moses Jojo , Sackey Samuel Sonko
Published: December 2017

DNA origami technology provides a versatile approach for the chemical assembly of gold nanostructures. In this study the bottom-up approach of self-assembly using DNA in the origami process has been successfully applied to arrange five AuNPs asymmetrically. The DNA origami templates were modified to have binding sites that were extended with sticky ends to facilitate the attachment of the AuNPs. With the help of thiol chemistry, the AuNPs which were covered with DNA complementary to the sticky ends introduced on the DNA origami surfaces, we were able to attach the nanoparticles to the designed sites. It was realized that there were slight differences in the designed distances and the determined ones which were accounted for potentially by the deposition of the structures on the grids for imaging. The structures were characterized with gel electrophoresis and TEM. This asymmetric arrangement has the potential of exhibiting plasmonic behavior and circular dichroism when light is incident on the structure.