bluuebunny/crossref_metadata_2025 huggingface dataset:
Design for Six Sigma Digital Model for Manufacturing Process Design
Authors: Krulčić Elvis , Doboviček Sandro , Matika Dario , Pavletić Duško
Published: May 2023

The transition to digital manufacturing has become more important as the quantity and quality of the use of computer systems in manufacturing companies has increased. It has become necessary to model, simulate and analyse all machines, tools, and raw materials to optimise the manufacturing process. It is even better to determine the best possible solution at the stage of defining the manufacturing process by using technologies that analyse data from simulations to calculate an optimal design before it is even built. In this paper, Design for Six Sigma (DFSS) principles are applied to analyse different scenarios using digital twin models for simulation to determine the best configuration for the manufacturing system. The simulation results were combined with multi-criteria decision-making (MCDM) methods to define a model with the best possible overall equipment effectiveness (OEE). The OEE parameter reliability was identified as the most influential factor in the final determination of the most effective and economical manufacturing process configuration.
10-Year Cardiovascular Risk, Serum Lipid Indices and High Sensitivity CRP in a Healthy Population
Authors: AKINCI Sinan , AKBAY Ertan
Published: May 2023

Objective: It is very important to identify individuals at high risk of atherosclerotic cardiovascular diseases (ASCVD) and for this purpose, many risk calculation tools and parameters are used. In this study, we aimed to investigate the correlation between the ACC/AHA cardiovascular risk and serum lipid indices and high sensitivity C-reactive protein (hs-CRP) in a healthy population.

Methods: Our study was conducted retrospectively on individuals aged between 40 and 79 years and with sufficient data, using the hospital database. Patients with a history of any chronic disease and active infection were excluded. Individuals were analyzed by grouping them into low (5%) estimated 10-year risk of ASCVD.

Results: 184 individuals with a median age of 46 and 37.5% women were included in the study. The median 10-year estimated risk of ASCVD in the study population was 3% (1.3/5.98). The low-risk group had a significantly lower atherogenic index of plasma (AIP), Castelli I risk index (CR-I), and Castelli II risk index (CR-II) compared to the borderline to high-risk group (p
Rancang Bangun Alat Pemilah Telur Ayam Otomatis Berdasarkan Berat
Authors: Andri Andri
Published: May 2023

Sebagian besar peternak ayam petelur dan pedagang telur mengelompokkan dan memilah telur berdasarkan ukuran dan berat telur. Cara yang mereka lakukan adalah dengan melihat dan membandingkan ukuran antar telur dan menimbang berat telur secara konvensional. Tentunya cara ini membutuhkan ketelitian dan kejelian dalam pengamatan ukuran dan berat serta membutuhkan waktu yang lama. Berdasarkan latar belakang tersebut maka tujuan dari penelitian ini adalah membuat alat pemilah telur secara otomatis berdasarkan berat telur ayam untuk memilah/mengelompokkan telur ayam yang berukuran besar dan kecil. Dengan menggunakan metode perancangan, alat ini dapat direalisasikan dengan sensor load cell untuk pembacaan berat telur ayam dan menggunakan arduino nano untuk pusat kendali dan pemrosesan data. Hasil pengujian yang diperoleh adalah tingkat akurasi pembacaan berat telur dihasilkan nilai rata-rata sebesar 96,75% dan tingkat keberhasilan dalam mengelompokkan telur sebesar 99%.
Sistem Pengenalan Ucapan Bahasa Daerah Menggunakan Metode Mel Frequency Cepstral Coefficient (MFCC) dan Adaptive Neuro-Fuzzy Inference System (ANFIS)
Authors: Hastuty Ade , Muh Basri , Amir Asfiad
Published: May 2023

Bugis language is one of the traditional languages in South Sulawesi which has various dialects. Different ways of speaking and tone of voice that cause voice of each person also vary. The design of the Bugis language speech recognition system is one way to digitize and indicate the Bugis regional language. This study uses Mel Frequency Cepstral Coefficient (MFCC) method as a feature extraction and Adaptive Neuro-Fuzzy Inference System (ANFIS) as an algorithm for classification and recognition. This research was conducted by collecting various voice data from various age groups and regions. Voice data is collected in wav audio format and then extracted into numerical results to use as database on system. Test was carried out using various database models and the amount of voice data. The test results show that databases with single data produce a higher level of accuracy with a percentage of truth above 50%. While the test results with a database of 37 speakers with a total data of 740 have a low level of accuracy and are below 50%. Testing in outdoors has a lower accuracy around 10%. Error value in the data training process in the range of 0.5 - 1.5.
Chrome-Free Tanning: Effect of a Combination Tannage Based on Mimosa and Biogenic Silica from Rice Husk
Authors:   Department of Agroindustrial Technology, Institut Teknologi Sumatera, Jalan Terusan Ryacudu, Way Hui, Jati Agung, South Lampung 35365, Indonesia, Nugraha Aditya Wahyu , Suparno Ono ,   Department of Agroindustrial Technology, Faculty of Agricultural Engineering and Technology, IPB University, Kampus IPB Dramaga, Bogor, West Java 16680, Indonesia, Indrasti Nastiti Siswi ,   Department of Agroindustrial Technology, Faculty of Agricultural Engineering and Technology, IPB University, Kampus IPB Dramaga, Bogor, West Java 16680, Indonesia, Hoerudin Hoerudin ,   Research Center for Agroindustry, Research Organization for Agriculture and Food, National Research and Innovation Agency, Jl. Raya Bogor KM 37, Bogor, West Java 16912, Indonesia
Published: May 2023

Chromium (III) sulfate is a popular tanning agent for producing leather. However, chrome tanning wastewater is one of the problems in the leather tanning industry. To prevent this, tanning using vegetable materials can be used in the leather tanning process. One of the natural ingredients that can be used is mimosa. However, mimosa is relatively expensive, so a substitute/combination tanning agent is needed to make tanning costs cheaper. This research aims to determine the effect of using a combination of mimosa and silicic acid from rice husk (RHSA) tanners on the quality of the tanned leather produced. This research uses a completely randomized factorial design with mimosa and RHSA as factors. The analysis shows that the best treatments were 20% mimosa and 20% RHSA. In addition, the analysis shows that the treatment met the standard. The resulting shrinkage temperature was 84 °C, tear strength was 39.98 N mm-1, tensile strength was 26.42 N mm-2 and elongation at break was 41%. Combination tanning also shows no significant difference from conventional tanning and reduces mimosa without decreasing leather quality.
ФОРМУВАННЯ ІНВЕСТИЦІЙНОЇ ІНФРАСТРУКТУРИ В СИСТЕМІ ЕКОЛОГО-ОРІЄНТОВАНОГО ЕКОНОМІЧНОГО ЗРОСТАННЯ
Authors: ТАРАСОВА Оксана
Published: May 2023

У статті актуалізовано проблематику сталого, зокрема еколого-орієнтованого, розвитку, стратегування розвитку соціально-економічної системи на засадах екологічної та соціальної рівноваги. Метою дослідження стало обґрунтування методико-прикладних засад формування інвестиційної інфраструктури забезпечення еколого-орієнтованого економічного зростання. За результатами аналізування екологічного середовища в Україні визначено три вектори політики еколого-орієнтованого економічного зростання: (1) усунення критичних проблем, (2) вирівнювання диспропорцій, (3) реалізація переваги. За кожним з вказаних напрямів визначено орієнтири та завдання державної політики. Встановлено, що на сьогодні в Україні намітилися негативні тенденції щодо уповільнення темпів зростання обсягів інвестицій, недостатнього ефективного і раціонального їх використання формування незадовільної структури інвестування за видами економічної діяльності та джерелами фінансування. Визначено стратегічні пріоритети та завдання державної політики покращення інвестиційного середовища в Україні та скерування його на підтримку еколого-орієнтованих інвестиційних проектів.
Зміна нормального профілю артеріального тиску за різних чинників стресу в пацієнтів з артеріальною гіпертензією
Authors: Torbas O. O. , Sirenko Yu. M. , Progonov S. O.
Published: May 2023

The aim – to assess the influence of various external factors and stress due to a large-scale military invasion on the daily blood pressure (BP) profile.Materials and methods. This was a retrospective analysis of examined patients who underwent ABPM in the last 5 years. We conditionally divided the observation period into several time intervals: the «War» – 1st group, the «Before the war» – 2nd group, the «Covid» – 3rd group, and the «Peace» – 4th group, in each of it 20 patients were selected by the method of random numbers. All patients underwent ABPM using the Watch BP 03 device (Microlife AG, Switzerland). Results. All groups were comparable according to the age, gender, and average daily BP and heart rate parameters of participants. Patients of all groups were middle-aged, the amount of men and women was equal in all groups, groups were comparable according to the results of average daily systolic (SBP), diastolic (DBP), pulse (PBP) BP and heart rate. We found that the 1st group had a significantly lower percentage of SBP and DBP decrease at night compared to all other groups (7.6±1.3% for SBP and 10.2±1.4% for DBP). The standard deviation of SBP and DBP was significantly higher in the 2nd group (19.8±1.1 and 14.2±0.7, respectively) compared to the 1st group (16.0±0.9 and 11.7±0.6, respectively) and 3rd (16.2±0.7 and 11.8±0.7, respectively). The highest frequency of non-dippers for SBP and DBP was observed in the 1st group (60 and 45 % respectively).Conclusions. During the war, the reduction of SBP and DBP at night in patients with hypertension was significantly lower than in the period before the war, pandemic Covid-19, and peace pre-war. There was also a higher number of non-dippers in this group.
Тромбоутворення в порожнині лівого шлуночка. Частина 2. Можливості лікування
Authors: Irkin O. I. , Bilyi D. O.
Published: May 2023

Despite the long-standing problem of intracavitary thrombus formation, the question of treatment is still quite difficult for any clinician who encounters it. The doctor always has the choice of which of the anticoagulants to give preference to, when starting the treatment of blood clots. Errors in the selection of the drug and dosage cause a high risk of bleeding in the patient and on the other hand the risk of developing complications in the presence of thrombus formation in the left ventricular cavity.Therefore, in our review, we decided to draw the attention of doctors to this problem by referring to and analyzing data from registries, meta-analyses, pilot and randomized multicenter clinical trials.
The association between abnormal vaginal microbial flora and preterm labor. Does a simple Gram's stain of vaginal swab gives more useful data than culture ?
Authors: Al Shamma'a Haider
Published: May 2023

Fac Med Baghdad
2014; Vol.56, No.2
Received: Jan., 2014
Accepted March. 2014
 

Background: Preterm labor is the major cause of perinatal mortality and morbidity and it is a challenging obstetrical complication as treatment is marginally effective if ever and no improvement in incidence over the last 5 decades , although may causes were identified the majority are idiopathic and in this category infection seems to be involved as a causative agent
Objectives: to evaluate the association of abnormal vaginal flora diagnosed by direct Gram's staining and vaginal culture with preterm labor.
Patients, material and methods: 25 women with preterm labor compared with 25 women at full term pregnancy, high vaginal swabs for direct Gram's staining (Spiegel criteria for abnormal vaginal flora) and culture. The results were compared in both group  
Results: this study showed significant association between preterm labor and abnormal vaginal flora  7 (28%) and 12 (48%)  of grade II and III respectively . and a significant association between term pregnancy and normal vaginal flora  16 (64%) of grade I. Also in the presence of abnormal vaginal flora, no significant association with type of pathogenic microorganism and preterm labor as all types may be associated with PTL , and  the presence of Lactobacillus spp. (normal grade I flora ) is associated with term pregnancy.
Conclusions:  Gram's staining of high vaginal swab using Spiegel criteria can be useful simple test to predict preterm labor
Dynamics of blood cells during a routine laboratory examination
Authors: Taye Mesfin
Published: May 2023

Centrifugation is a commonly performed laboratory procedure that helps to separate blood cells such as red blood cells \(RBCs\), white bood cells \(WBCs\), and platelets from plasma or serum. Although centrifugation is a routine procedure in most medical laboratories, factors that affect the efficacy of the centrifugation process have never been studied analytically. In this paper, we examine the effect of centrifugation time on the efficacy of the centrifugation process by studying the dynamics of blood cells via the well-known Langevin equation or equivalently, by solving the Fokker-Plank equation. Our result depicts that the speed of the centrifuge is one of the determinant factors concerning the efficacy of the centrifugation process. As angular speed increases, centrifugal force increases and as a result, the particles are forced to separate from plasma or serum. The room temperature also considerably affects the dynamics of the sample during centrifugation. Most importantly, the generation of heat during centrifugation increases the temperature within a centrifuge, and as a result, not only the stability of the sample but also the mobility of analyse is affected. We show that as the temperature within the centrifuge intensifies, the velocity of the cells as well as the displacement of the cells in the fluid increases. We then study the dynamics of the whole blood during capillary action where in this case the blood flows upward in a narrow space without the assistance of external forces. Previous investigations show that the height that the fluid rises increases as surface tension steps up. The viscosity of the fluid also affects the capillary action but to date, the dependence of the height on viscosity has never been explored due to the lack of a mathematical correlation between the viscosity of blood and surface tension [1]. In this work, we first examine the correlation between surface tension and viscous friction via data fitting. Our result exhibits that the viscosity of the blood increases linearly as surface tension increases. The mathematical relation between the height and viscous friction is derived. It is shown that the height of the blood that rises in the capillary increases as the viscous friction intensifies. As the temperature of the room steps up, the height also decreases. The dependence of erythrocytes sedimentation rate on surface tension is also studied. The results obtained in this work show that the erythrocyte sedimentation rate ESR increases as surface tension steps down.
Hydroamination of n-butanol on Cu-containing anion-modified catalysts
Authors:   Ukrainian State University of Chemical Technology, Bilov V.V. , Markov V.I. ,   Ukrainian State University of Chemical Technology, Shipilo V.V. ,   Ukrainian State University of Chemical Technology
Published: May 2023

The purpose of the work is to establish the relationship between the composition of new Cu-containing anion-modified compositions and their catalytic potential in the synthesis of dibutylamine, which is an important intermediate for the production of such significant products as medicines, insecticides, vulcanization accelerators for rubber compounds, multifunctional corrosion inhibitors, etc. Composite materials were prepared by thermal decomposition of a copper-ammonia-carbonate solution in the presence of chromate, molybdate, aluminum tungstate, aluminum metahydroxide, and lanthanum carbonate salts. The active state of the new catalysts was formed under the conditions of low-temperature heat treatment (2500C) and reduction (2400C), which ensure incomplete removal of modifying OH– and СО32– anions. The study of the catalytic efficiency of new samples in the process of vapor-phase hydroamination of n-butanol was carried out in a flow reactor at the n-butanol:ammonia:hydrogen molar ratio equal to 1.0:2.0:6.0, an alcohol load of 0.4 h–1 and temperatures of 200–2400C. Among the catalysts tested, the sample whose precursor was a mixed "compound" salt hydroxocarbonate copper-aluminum chromate showed the highest performance as follows: alcohol conversion and selectivity to the target dibutylamine of 86.3% and 82.7%, respectively (at 2200C). The least active was the sample, the precursor of which was a mixed "compound" salt hydroxocarbonate copper-lanthanum carbonate. Factors that can affect the catalytic efficiency of new materials were analyzed.
Cross-cultural Negotiation Conflicts: The Myanmar Case
Authors: Sasne Grosz Annamaria , Jozsa Laszlo , Maung Sandi
Published: May 2023

The economic role of Southeast Asia has deeply changed in the past decades therefore Central European companies turned to collaborate with many of them. However, the cultural differences can lead to fiasco. We focused on understanding the role of cultural background in business negotiation and potential conflicts of international businesses. In the qualitative phase, we looked for entrepreneurs and corporate professionals in Southeast Asia who (1) were native to the country and had contact with the European business world; (2) were European businesspeople operating in Southeast Asia. We prepared in-depth interviews with 10 people where questions concerned the differences between cultures, their business role, and personal experiences. We found that the business culture of the studied countries is primarily determined by the values ​​of the Buddhist religion, characterized by a highly hierarchical structure and a large distance of power. The stable foundation of businesses is family relationships, they operate in a centralized way, characterized by one-person decision-making. Outsiders are not allowed access to the business, resulting in very low transparency. Due to some similarities between Central European business habits and Burmese culture cooperation is possible. Beside the description of a seldom studied country’s business style, potential conflict situation was determined.
SOCIAL AND INSTITUTIONAL DETERMINANTS OF DIGITAL FINANCIAL INCLUSION IN AFRICA: A SYSTEM GMM APPROACH
Authors:   Pan-Atlantic University, Evans Olaniyi
Published: May 2023

African nations have shown remarkable promise in digital financial services in recent years. However, much more remains to be done. Given this background, this study empirically investigates the social and institutional determinants of digital financial inclusion for a panel of 42 African countries using system GMM for the period 1995-2018. The empirical results show that social factors such as literacy, infrastructure, unemployment rate and standard of living have significant influence on digital financial inclusion. These results suggest that social realities matter for digital financial services. Equally, institutional factors such as political stability and absence of violence, control of corruption, regulatory quality, government effectiveness and rule of law have statistically significant and positive effects. These results suggest that better governance and better institutions correlate with faster digital financial inclusion. The estimates are robust to changes in estimation methods.
ECONOMIC ASPECTS OF PROFESSIONAL ADAPTATION OF THE STAFF OF ORGANIZATIONS IN MODERN CONDITIONS (IN MANUFACTURING ENTERPRISES)
Authors:   Kyiv National University named after Vadym Hetman, Tymoshenko Vitaliy
Published: May 2023

The article is devoted to issues of professional adaptation at enterprises of the production sphere. It was determined that this is primarily adaptation, getting used to the requirements of the profession and to new working conditions. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both companies and their employees. Enterprises will achieve high economic development only if there are purposeful employees with developed general and professional competencies. These are means of ensuring continuous, necessary professional education and adaptation of personnel to different conditions. It is substantiated that a large number of Ukrainian enterprises found themselves in difficult socio-economic conditions, which led to the problem of personnel development. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both businesses and their employees. It has been proven that the implementation of primary adaptation to increase the efficiency of work preserves employees, qualified personnel, increases their loyalty and job satisfaction, reduces: staff turnover, material costs for the selection and training of employees. If the enterprise does not have a professional adaptation program, it can lead to: suspension of production and management processes; high level of employee stress; reduction of the atmosphere in the team; formation of a negative employer brand. It is suggested that in order to minimize all these risks, it is worth developing a program of professional adaptation, which includes the following stages: assessment of the level of preparedness of the candidate; orientation; effective adaptation; functioning. Program adaptation will contribute not only to learning about values, norms and rules of behavior at enterprises, but also orients to the correct interpretation of the events taking place, helping to professionally restore one's behavior accordingly. Adaptation of personnel should be oriented to the final system and individual goals of employee training.
FEATURES OF THE DEVELOPMENT OF THE SERVICE INDUSTRY UNDER THE CONDITIONS OF THE EUROPEAN INTEGRATION VECTOR OF UKRAINE
Authors:   National Academy of Management, Shtuler Iryna
Published: May 2023

In the modern conditions of development of Ukraine, structural economic changes and taking into account the active development of the hospitality industry, the special importance of researching the peculiarities of its development in the conditions of the European integration vector of Ukraine. Because in the conditions of the European integration vector, strategic management of all industries requires their constant monitoring in order to adjust the state and improve their development. The article summarizes and analyzes information about the peculiarities of the development of the hospitality industry in the conditions of the European integration vector of Ukraine. In the process of research, we found that the share of the service sector in the total volume of Ukraine's GDP is on average more than 50%, and such directions of the hospitality industry as the provision of accommodation services, food services; includes drinking establishments, event management, amusement parks, transportation, cruise lines, travel and additional sectors of the tourism industry - is also growing. It was established that the total share of the service sector in the economy of Ukraine as of 2020 and 2021 is about 50%, which is significantly less than in developed countries. Based on the results of the analysis of the data array, the dynamics of such shares of the service sector as "Temporary accommodation and food organization", "Activities in the field of administrative and auxiliary services" and "Art, sports, entertainment and recreation" in the total quarterly volume of services provided by enterprises of the service sector during 2019-2021 The highest share in terms of the volume of services provided by enterprises in the field of services to various consumers by types of economic activity in the regional breakdown for the 4 quarters of 2019 is characterized by such regions as: Kyiv, Odesa Region, and Sumy Region. Luhansk, Chernivtsi, and Khmelnytsky regions have the smallest share of the volume of services provided by enterprises in the field of services to various consumers by type of economic activity in the regional section for the 4 quarters of 2019. The article also analyzes statistical data on the number of the employed population by types of economic activity, in particular in the service sector, for the period 2019-2021. The service sector ranks third, after employment in agriculture, forestry and fishing, and industry in terms of the number of employed population. Construction is in fourth place by the number of employed people. The subject of further research may be the development of a Strategy or Program for managing changes in the service sector, taking into account the European integration vector of Ukraine.
CONFIGURATION OF THE VALUES OF THE RESOURCE POTENTIAL FOR THE DEVELOPMENT OF RURAL AREAS
Authors:   Uzhhorod National University, Gerzanych Vitaly , Aryshtaiev Andrii ,   Uzhhorod National University
Published: May 2023

The article is devoted to revealing the values of the resource potential of rural areas and the formation of configurations for their effective economic use. Rural areas are traditionally the basis and source of resource potential formation. Traditionally, rural areas not only provide industrial areas with food and raw materials, but are also a source of human resources and initial capital accumulation. In recent years, the role and value of the resource potential of rural areas has been steadily growing. The article highlights three levels of configuration of values of the resource potential of rural areas: ecological values, socio-cultural values, community values. For the development of the resource potential of rural areas, ecological values are one of the most important resources. Environmental protection has become the basis of the policy of implementing an ecological (green) economy, and the values of the resource potential of rural areas are recognized as the most important public goods. The list of socio-cultural factors includes special, high-quality agricultural products, local cuisine, folk music, minority languages, anthropogenic environment, arts and crafts, etc. Thanks to these factors, the available resource potential of these territories is growing. The values of the community are also often considered as the values of the resource potential of rural areas. Social networks, family relationships, mutual trust and understanding are important to all human communities, regardless of where they live. In fact, community values are closely related to human resources, and their absence in certain areas can seriously limit the possibilities of rural areas. The given values of the resource potential of rural areas are quite different. They can bring various advantages and opportunities for the development of rural areas. For the perspective of harmonious development of rural areas, it is necessary to take into account, use and consolidate as many different values of the resource potential of rural areas as possible.
STATE AND REGIONAL INVESTMENT IN THE DEVELOPMENT OF THE COMPETITIVENESS OF THE HOSPITALITY INDUSTRY (INFRASTRUCTURE ASPECT)
Authors:   National Academy of Management, Shtuler Iryna
Published: May 2023

The article is devoted to the study of state and regional investment in the development of the competitiveness of the hospitality industry, taking into account the infrastructural aspect. The development of a competitive environment and the availability of infrastructural capabilities is a priority task for the successful development of any industry or sector. That is why the primary problem that needs to be solved is the determination of state and regional investment in the development of a competitive hospitality industry. It has been established that when assessing national competitiveness, many economists associate this concept with the achievement of the main macroeconomic goals, where the equivalents of public investment are: national welfare; high standard of living of citizens compared to other states; raising the standard of living of the population; fair distribution of national wealth; availability of jobs, etc. It has been proven that in the long run the parameters of competitiveness are related to the concept of economic success. Each industry, including the hospitality industry, has its own rules of competition and its own hierarchy of factors that most or least contribute to establishing a competitive position, including in regional distribution. On the other hand, the hospitality industry has certain advantages due to key competencies that it possesses in this particular region that its competitors do not (eg: consumers, brand, license, cost structure, etc.). The article defines the specifics and features of the competitiveness of the hospitality industry, as well as aspects of its infrastructural support. In the process of research, we established that the infrastructure aspects of state and regional investment in the development of the competitiveness of the hospitality industry are based on two subconcepts: comparative competitive advantage and the theory of competitive advantages. The external and internal factors of state and regional investment in the development of the competitiveness of the hospitality industry are analyzed. Based on the analysis of external and internal factors of state and regional investment in the development of the competitiveness of the hospitality industry, their grouping was carried out by categories: innovations, services, human resources and costs.
THE QUALITY OF DOMESTIC COGNACS IN THE CONTEXT OF EUROPEAN STANDARDS FOR THE PROTECTION OF GEOGRAPHICAL INDICATIONS OF GOOD
Authors:   National Aerospace University Zhukovsky M. E. «Kharkov Aviation Institute», Cherevychna Nataliia , Seredenko Viktoriia ,   National Aerospace University Zhukovsky M. E. «Kharkov Aviation Institute», Milinteev Bogdan ,   National Aerospace University Zhukovsky M. E. «Kharkov Aviation Institute»
Published: May 2023

As part of the signed Association Agreement with the EU, Ukraine undertook a number of obligations to harmonize its legislation with European standards, which gives our country the opportunity to import its products into the countries of the European Union almost without restrictions. Namely, the laws that will regulate the use and protection of geographical names for agricultural products and food products, as well as for wines and spirits. This identifies the product by a specific geographical location (not a geographical name), has a special quality, reputation, or other characteristics that are largely attributable to its origin. This indicates the quality, authenticity, uniqueness of the product and serves as a tool for added value and profit. To date, due to military restrictions, Ukrainian manufacturers have suspended the process of changing the names of some domestic products, which are borrowed European geographical names and should not be used both on the foreign and domestic markets. The article examines the problems associated with the preparation of Ukrainian legislation for the registration and protection of geographical indications of alcoholic beverages, namely cognac. Cognac occupies a special place among all alcoholic beverages in the world. Today, in order to obtain the status of the geographical territorial indication IG Cognac, the drink must meet the specifications that were approved by the French decree «Cahier des charges». For the production of cognac, the law allows the use of only grapes of certain varieties, which is also related to climatic and historical conditions. The article describes the characteristics and unique properties of French cognacs (certain grape varieties, climatic conditions, production technology), as well as brief information about the most popular and oldest cognac houses in France. Most cognacs of Ukraine are not competitive on the international market in terms of the name of the drink and organoleptic and physicochemical indicators. In order to identify the compliance of the quality of alcoholic beverages with the norms of Ukrainian standards, an examination of samples of domestically produced cognacs sold in the retail network was carried out.
FORMATION OF A NEW CULTURE OF PERSONNEL INTERACTION IN THE CONDITIONS OF WAR
Authors:   Lviv Polytechnic National University, Zakharchyn Halyna , Hladun Svitlana ,   Lviv Polytechnic National University
Published: May 2023

The article highlights the main aspects of the formation of effective relations in the conditions of war based on the cultural factor. The main accents when covering the topic is the values of the staff, which set guidelines for behavior and determine the priority focus in crisis situations. The important role of corporate culture functions is emphasized, which reflect a purposeful direction of influence on the behavior of personnel, their interaction in professional and social spheres. Special attention is paid to adaptive, protective, educational and motivational functions that increase the adaptability of personnel, ensure psychological resilience and emotional maturity, especially in wartime conditions. The instrumental component of corporate culture is highlighted, thanks to which the processes and relationships in the legal field are normatively regulated. Changes in labor relations are emphasized during martial law, established by the legislation of Ukraine. Applied aspects are considered, embodied in interaction mechanisms, in particular: planning, coordination and organization of work in wartime conditions and personal financial security, adaptation of personnel to business needs in wartime conditions, establishment of a working regime, organizing work remotely. Emphasis is placed on the problem of saving jobs, which has become a difficult challenge. It was noted that the regulatory settlement of many issues of labor relations in wartime was based on the values of trust and preservation of people's lives, which testifies to the formation of a new culture of relations at all levels. It was concluded that the use of cultural approach in the coverage of the issues outlined in the article as a conceptual basis systematically and logically combines the scientific-theoretical aspect with the applied one. The scientific and theoretical aspect reflects the axiological level (value orientations), the applied aspect reflects the mechanism and technology of forming a culture of mutual relations in modern conditions, relying on both the normative component and the positive experience of domestic organizations acquired during the war.
POST-WAR RECOVERY OF TOURISM IN UKRAINE
Authors:   State Institution of Higher Education «Uzhhorod State University», Sira Evelina , Holubets Iryna ,   Private Higher Educational Establishment «Kyiv University of Culture», Bezruchenkov Yurii ,   Luhansk Taras Shevchenko National University
Published: May 2023

The article reveals the key perspectives of the post-war recovery of tourism in Ukraine. It has been established that 2022 has become another test for the field of tourism in Ukraine. Despite the losses suffered by the Ukrainian tourism sector due to the war, the amount of the tourist tax for the first half of 2022 amounted to UAH 8,904,200, which is almost 28.8% more than in the same period of 2021, when the budget received UAH 69,453,000 UAH. The largest increase in the first half of 2022 was recorded in seven regions, six of them in Western Ukraine. It was found that the main challenges of tourism in Ukraine are: lack of tourist flow to Ukraine; outflow of investments from the Ukrainian tourism sector; high risk of staying in many parts of the country; severe destruction of tourist infrastructure, historical buildings, museums, theaters, etc.; lack of information about the state of tourist facilities in different cities and regions of Ukraine; limited network of tourist information; outdated system of classification of hotels and other accommodation establishments; there is no automated system for collecting tourism statistics to assess the state of the sphere, the scope of the sphere's revenues and losses, the potential for national policy formation; absence of flights in the airspace of Ukraine, etc. It has been determined that the key opportunities for tourism in Ukraine are: using the international information arena, which is currently overflowing with news about Ukraine, to highlight the current situation and highlight the post-war tourism potential of the country; development of a communication strategy with a focus on the international market; creation of a new positive image of the country; creation of mechanisms and conditions for investment attraction; engaging stakeholders in the development of digital tools on the ground, especially for operational data collection; creation of the Tourism Industry Support Fund (especially in Ukraine), etc. To ensure the post-war restoration of tourism in Ukraine, it is advisable to: carry out the reconstruction of the tourist infrastructure; promote the development of domestic and inbound tourism; to provide institutional support for subjects of tourist activity and further development of the tourist business.
MODERN TOOLS OF MARKETING COMMUNICATION
Authors:   State University of Intellectual Technologies and Telecommunication, Shulha Olha
Published: May 2023

Means of marketing communications are considered. The characteristics of the latest tools of marketing communications are given. Emphasis is placed on the fact that today traditional and basic marketing communication tools are no longer enough to attract target customers. Due to this, the development of non-traditional marketing communication tools is taking place. However, marketing communications are integrated, and therefore only a complex combination of various tools currently makes it possible to ensure an effective impact on contact audiences. In this regard, the need and expediency of integrated application of elements of marketing communications in modern realities is emphasized. It is noted that non-traditional tools of marketing communications are divided into tools of soft influence and aggressive influence. Communication tools that have a soft impact on the consumer include: word of mouth radio; noise marketing; viral marketing; community marketing; local marketing; promotional marketing; product sampling; influence marketing and others. The newest communication tools of aggressive influence on the consumer include: guerilla marketing; horror marketing; provocative marketing; parasitic marketing; flash mob and others. It is noted that today the use of non-traditional tools of marketing communication policy, in the conditions of a decrease in society's perception of traditional communication tools, is an effective and financially inexpensive alternative that contributes to the achievement of the company's goals in the market. However, non-traditional marketing communications are logically related to traditional tools and cannot completely replace them, since the effectiveness of non-standard tools decreases with each use. That is why they need to be combined, supplementing traditional instruments with non-traditional ones. For example, viral marketing, guerrilla marketing, parasitic marketing, flash mob, and others are logically related to advertising. Propaganda is logically combined with community marketing, horror marketing, provocative marketing, etc.
WAYS OF GREENING SERVICES IN RECREATIONAL FACILITIES OF UKRAINE
Authors:   National Technical University ", Bieloborodova Mariia ,   Dnipro Polytechnic", Bessonova Anna ,   Priazovsky State Technical University
Published: May 2023

The growing value of a healthy lifestyle and environmental awareness today is one of the determining factors affecting the functioning and development of recreational institutions. Consumer trends in 2021 are the confirmation that the modern consumer is old, but does not accept their age; striving for simplicity, emphasizing individuality; tech-savvy. The problem of providing high-quality resort services with the corresponding service is constantly updated in society. The purpose of the research is the formation of a new concept of quality management of sanatorium-resort services, which is based on ecology, a healthy lifestyle and high service. The subject of the research is greening of the service activity of the sanatorium-resort complex in the field of consumer service. The authors analyzed the impact of the service sector on ecology and modern consumer demands for the quality and environmental friendliness of recreational facilities. It is proved that feature of the current stage of sanatorium and resort activities is that greening here should be considered from the standpoint of the external and internal environment.
DIGITAL MARKETING AS THE BASIS OF IMPROVING INSURANCE CULTURE AND ENSURING THE EFFICIENCY OF MANAGEMENT OF THE INSURER’S ACTIVITIES
Authors:   Poltava State AgrarianUniversity, Zoria Оleksii , Zoria Svitlana ,   Poltava State AgrarianUniversity, Mauer Diana ,   Poltava State AgrarianUniversity
Published: May 2023

The article substantiates the necessity of implementing digital marketing in the insurance company's activities in the conditions of a competitive market environment. It was determined that for insurance companies that operate in modern conditions, it is necessary to take measures to improve the insurance culture, as well as to develop the division of digital insurance marketing. Digital marketing expands the insurer's ability to promote its services on the market more effectively, through the dissemination of advertising and PR activities dedicated not only to the activities of a specific company, but also to the advertising of the insurance business as a whole. It was determined that the use of digital tools in marketing contributes to the improvement of the insurance culture of the population, the development of insurance brands, the effectiveness of advertising of insurers and their services, and in general has a positive effect in achieving a number of goals set by the company. It has been established that by analyzing user requests in the network, you can find insights for expanding the line of insurance services of the company. The main rules for filling the site with the necessary content, the need for its optimization and development are considered. The need to create educational content for potential clients in social networks to popularize the insurance business and increase public trust in the insurance sector is substantiated. It was determined that digital advertising and the analysis of search queries on the network contribute to the search for new insights for the development of the insurance business. Digital advertising and analysis of search queries on the network helps to find new insights for the development of the insurance business. Digital marketing is a prerequisite for attracting new customers, as the younger generation is focused on their own time management, online access and a high degree of information. They need the speed of obtaining information, the comfort of providing the service, their independent study and analysis. An important aspect here is product promotion in social networks, where bloggers can provide triggers of trust in the insurance business.
ANALYSIS OF THE APPLICATION BY THE NATIONAL BANK OF UKRAINE OF THE MAIN TOOLS AND LEVERS OF MONETARY AND CREDIT POLICY
Authors:   Ivan Franko National University of Lviv, Petik Liubov , Mlintsova Alina ,   Ivan Franko National University of Lviv
Published: May 2023

The purpose of scientific research is determined, namely analysis application of the main instruments by the National Bank of Ukraine and levers of influence to ensure the optimal level of monetary and credit politicians. The list of key levers of influence of the National Bank of Ukraine on the monetary sector is considered. The economic essence of the concept of "instruments of monetary policy" is highlighted. The key instruments of direct and indirect influence of monetary policy are defined. The limits of influence of instruments of monetary activity are characterized. The essence of the concept of "accounting rate of the National Bank of Ukraine" within the limits of the current legislation is given. The dynamics of the discount rate of the National Bank of Ukraine for the years 2017-06/03/2022 were considered. The role of the influence of the National Bank of Ukraine on the discount rate is determined. It is noted that the discount rate affects the volumes of household consumption and investment, as well as inflation. According to the current legislation, it is determined that the National Bank for the purpose of regulation of the money market can carry out transactions with purchase/sale of government bonds of Ukraine both on the stock exchange and over-the-counter stock market. The essence of the concept of "domestic state loan bonds" within the limits of the current legislation is highlighted. An analysis of the volume and number of domestic state loan bonds placed on the primary market in terms of currencies during 2015–2021 was carried out. The purpose of operations on the secondary market by the National Bank of Ukraine has been determined. The dynamics of the volume of executed agreements on the purchase/sale of domestic government loan bonds on the secondary market during the analyzed period were studied. The indicators of the money supply in terms of monetary aggregates are presented and characterized. The volume of operations on the mobilization of banks' funds by placing deposit certificates for the years 2015–2021 was analyzed. It is noted that these indicators affect business activity in the country, pricing, investment level, money supply, etc. The use of monetary policy instruments by such foreign countries as Canada, Italy, Japan, the USA and Germany is characterized.