bluuebunny/crossref_metadata_2025 huggingface dataset:
The influence of sensory marketing on customer satisfaction and its behavioral intention
Authors: Yang Kangjie
Published: May 2023

With the rapid development of global tourism, the emergence of hot spring hotels has met the demand for one-stop entertainment pursued by a large number of consumer groups. Therefore, the target customer market of hot spring hotels is broader than that of ordinary hotels. At the same time, sensory marketing, as an emerging marketing strategy, has gradually been favored and applied by first-class enterprises. Therefore, to have a deeper understanding of the impact of sensory marketing on hot spring hotels, this paper analyzes the actual data obtained from the questionnaire survey, that is whether the visual, olfactory, auditory, and tactile experience will have a positive impact on customers' pleasure and satisfaction, so as to affect the subsequent customer behavior intention. By confirming the relationship between sensory marketing and planning behavior theory, this study shows that sensory experience can indeed influence customers. Future behavior intention is influenced the perception of customers' emotional value. This result not only enriches the content of the marketing strategy but also provides the hot spring hotel managers with more effective methods and strategies to improve consumer loyalty.
Digital Economy, Entrepreneurship and Collaborative Innovation: An Evidence from China
Authors: Zhang Kai , Guo Ziyu , Cao Bin , Hu Xinlin
Published: May 2023

The influence mechanism of digital economy on collaborative innovation still needs further exploration in terms of theoretical and empirical evidence. Based on the panel data of 30 provincial-level administrative regions in China from 2013-2019, this paper uses the entropy value method to measure the digital economy index and the level of collaborative innovation. Then we conduct a more in-depth discussion on the temporal and spatial evolution characteristics and influence relationship of the digital economy and collaborative innovation from the perspective of entrepreneurship. The results show that, firstly, the digital economy has a significant positive impact on the level of collaborative innovation, and entrepreneurship, specifically entrepreneurial entrepreneurship and entrepreneurial innovation, plays a partly mediating role in this process. Secondly, by using the Spatial Durbin model, we found that the digital economy has a significant siphon effect on the level of collaborative innovation in neighboring provinces. Finally, there is a significant double threshold effect of entrepreneurship on the impact of digital economy on collaborative innovation, and the positive impact of digital economy is characterized by a non-linear incremental marginal effect. The findings of this paper provide a new way of thinking to reveal the inner mechanism of the digital economy's influence on collaborative innovation.
Research on the Mediate and Moderate Factors between Executive's Attitude and Investment Efficiency -- Taking the Software and IT Service Industry as an Example
Authors: Hsiao Chih-Yi , Qiu Ming-Zheng , Ye Zi-Han , Liu Hong-Yin
Published: May 2023

Taking China's software and IT service industry from 2018 to 2021 as a sample, this study explores the mediator and moderator of enterprise strategic radicalization in the executive's positive attitude and investment efficiency. The findings show that when the chairman and general manager of a company are in one position, the strong positive impact of management on investment efficiency will have the opposite effect; Furthermore, the degree of enterprise strategic radicalization has a mediating effect between the positive attitude of management and inefficient investment, and this situation is particularly evident when the size of the company's board of directors is small. However, regardless of the size of the board of directors, it will play a positive regulatory role in the degree of strategic radicalization and investment efficiency. That is, when the degree of strategic radicalization is higher, the larger the board of directors will help improve investment efficiency. In addition, the degree of enterprise strategic radicalism has a mediating effect between management attitude and investment efficiency, but this situation is more pronounced when the proportion of male board members is low. Regardless of the proportion of male directors in a company, it will have a positive moderating effect on the degree of strategic radicalization and investment efficiency. Finally, the stronger the positive attitude and the higher the proportion of independent directors, the more likely it is for the enterprise to increase its strategic radicalization. However, this has no impact on investment efficiency.
Research on the Relationship between Internal Corporate Social Responsibility, Organizational Commitment, and Employee Innovative Behavior
Authors: Li Jiaxiang , Qu Xiaoting
Published: May 2023

Innovation is the core competitiveness of enterprises, and how to motivate employees to innovate is an important issue to be solved in enterprise management. The role of internal corporate social responsibility in motivating employees to innovate is worth exploring. Therefore, this study used empirical research methods to explore the relationship between internal corporate social responsibility, organizational commitment, and employee innovative behavior, where organizational commitment was a mediator. Through a questionnaire survey of 308 enterprise employees, this study drawn the following conclusions: (1) Internal corporate social responsibility positively and significantly affected employee innovative behavior and organizational commitment. (2) Organizational commitment positively and significantly affected employee innovative behavior. (3) Organizational commitment was a mediating variable between internal corporate social responsibility and employee innovative behavior. Based on the conclusions of the study, this study proposed suggestions on motivating employees to innovate, hoping to help enterprises develop and progress.
Establishing a Green Economy Accounting Method with Modified GDP
Authors: Zhang Jingwei , Yuan Zheyi , Liang Hao , Liu Tao , Guo Lianjun , Zhang Jiabo , Qi Yunfei
Published: May 2023

The purpose of this paper is to give a method for calculating GGDP, namely the Environmental Economic Accounting System (SEEA), which can measure the impact of climate environment on GDP, and can be used as an indicator to replace GDP as whether economic development is green and healthy. Meanwhile, establishing a simple nonlinear statistical model to estimate the impact of GGDP on climate environment. Among them, the weight of pollutants is solved by parameter iteration method. After it, the change of pollutants (including water pollution, air pollution, solid waste pollution, etc.) is used to measure the impact of GGDP on climate and environment compared with previous.
Kelly’s criterion for optimization
Authors: Ou Bangqi
Published: May 2023

Since first proposed by John Larry Kelly, the Kelly criterion has become one of the most reliable methods to determine the maximum profit strategy in investment and gambling. In this work, the basic principle of Kelly’s criterion is first reviewed. Then I discuss its application in the irrelative, un-correlated, and anti-correlated investment scenario. Finally, some possible follow-up studies and extensions of Kelly’s criterion are prospected.
Economic Transformation And Development of Resource-Exhausted Cities Based on SWOT Analysis - Taking Baishan City as an Example
Authors: Zhang Chaoyu , Liu Yi , Zhang Ying
Published: May 2023

The economic development trend of Baishan city is comprehensively analyzed, and the corresponding development strategy is obtained according to the analysis conclusion by SWOT. SWOT analysis is a method of analyzing the strengths and weaknesses of an organization and the opportunities and threats it faces by synthesizing and summarising all aspects of the internal and external conditions of an enterprise. The strategic goal of Baishan's development is to complete the city's economic transformation and to achieve sustainable economic development in Baishan.
Rapid structural safety evaluation system of expressway bridges under bulk transportation
Authors: Bai Hongtao , Zou Huiqiong , Pan Dai , Nie Yangming
Published: May 2023

In view of the increasing of heavy industrial equipment transportation on highway and the practical needs of the bridge safety assessment and consultation of heavy transportation, main characteristics of heavy transportation are firstly summarized. Then, the safety assessment criteria and rapid assessment method of the bridge structure regarding passage of large vehicles are studied and demonstrated via specific project examples. Finally, based on the proposed bridge structure safety assessment criteria and rapid assessment method, the bridge structure model library collected from main passages of highways is established. In addition, based on cloud service, the model library is integrated into a rapid safety assessment system of heavy-cargo transportation over bridge structures for realizing the informationization of safety assessment of bridges with heavy transportation, greatly shorten the approval procedure of highway heavy-cargo transportation, and facilitate the construction of major projects such as energy and equipment manufacturing.
Different perceptions of summer urban parks by youth and elderly people after COVID-19—an exploratory analysis of visual experience
Authors: Li Wei , Cheng ShiJing
Published: May 2023

Through a survey of 252 parks in Jeonju, South Korea, the most representative parks, Deokjin Park, Sebyeong Park and Ajung Lake Park’s green space, water space, and sports and leisure space were finally selected as the experimental sites. The difference between the two groups can be obtained by evaluating the visual experience of urban parks with youths, and the design elements that need to be considered in urban parks can be obtained.
Comparative Analysis of Finite Element Simulation and Experiment on the Polished Surface Quality of Hard Anodized Film of Aluminum Alloy
Authors: Wang Zeliang , Tian Bing , Meng Qingguo , Lu Jing
Published: May 2023

According to the abrasive morphology and distribution of sandpaper surface, the finite element model of hard anodic oxide film polishing was established by using ABAQUS finite element software, and the hard anodic oxide film and aluminum alloy matrix were defined respectively. The effects of hard anodic oxide film polishing process, polishing surface quality and polishing parameters on the polishing force were simulated. The polishing surface quality and polishing force simulated by finite element model were verified by experiments. The results show that in the polishing process, the residual stress of polishing surface is mainly distributed in the range of 0.0034mm, and the chips produced by polishing are mainly broken and long strips with microscopic morphology, and polishing mainly depends on the front part of abrasive particles in the feeding direction of sandpaper. Under the action of abrasive particles of sandpaper, the results of finite element simulation and test show that there are certain grooves on the surface of oxide film. The finite element simulation of the normal polishing force of hard anodic oxide film is consistent with the polishing test results. During the process of polishing hard anodic oxide film, the normal polishing force increases as the polishing speed increases; the normal polishing force increases as the polishing removal amount increases; the polishing removal amount parameter has a greater degree of influence on the polishing force.
Overview of Deep Learning Methods for Sentiment Analysis
Authors: Zhao Yifei
Published: May 2023

With the development and improvement of Web 2.0, user-driven Internet products are rapidly increasing, generating huge amounts of data, especially text data. Sentiment analysis can extract and analyse sentiment tendencies from text data, and is one of the most valuable research directions in natural language processing. In recent years, deep learning has been widely applied to sentiment analysis tasks, using advanced model architectures to achieve better results than ever before. In this paper, we review various deep learning methods and their extensions for sentiment analysis tasks in recent years synthetically, especially the Transformer models and Pre-trained models. In addition, the advantages and disadvantages of these models as well as the limitations of their use are illustrated. Finally, the paper summarized the main challenges of the current sentiment analysis tasks and possible future research directions.
Remaining useful life prediction of Lithium-ion batteries by PSO-SVM based on multi-feature extraction
Authors: Su Lin
Published: May 2023

With the development of renewable energy, energy storage system can solve the problem of high volatility of wind and solar power generation, and lithium battery is widely used in energy storage field because of its small size, lightweight and strong storage capacity. But safety and reliability issues need to be considered during its use. Predicting the remaining life of the battery is convenient for managing and maintaining the energy storage system, which is an important step to ensure the safe operation of the equipment. In this paper, we adopt a data-driven approach to predict the remaining life of lithium batteries, comprehensively considering the whole charging and discharging process and the influence of temperature on the aging of lithium batteries, from which eight suitable features are extracted, followed by a feature-enhanced Box-Cox transformation to improve the correlation between the features and the aging state of batteries. Based on this, SVM is used to construct the prediction model and PSO is used to adaptively optimize the parameters of the original SVM model, thus further improving the prediction accuracy. The feature-enhanced PSO-SVM prediction can be performed on a single group of batteries, and also has high prediction accuracy for untrained batteries. The proposed features and the optimized model possess a certain reliability, and the model outperforms general algorithms in terms of accuracy.
Study on Preparation and Performance of Polyurethane Hot Melt Adhesive Films
Authors: Ren Xiue , Fan Chenyang , Tu Jiayi , Deng Beixi , Xia Shuyi , Wu Yi , Shou YunQi
Published: May 2023

Polyurethane hot melt adhesive films (PHMAFs) are green adhesives without any solvent. In this study, a series of polyurethane hot melt adhesive films with different crosslinking agent content were successfully synthesized. The melting temperature, water absorption, mechanical properties, and adhesion properties were studied. The results illustrate that the introduction of crosslinking agent could endow PHMAFs with better final adhesion strengths and water resistance ability, but also lead to decrease of tensile stress at break and elongation at break. The final T-peel strength of the films was in the range of 76.54-114.53 N/cm, which could meet the requirements of the industrial gluing in footwear.
Analysis of Influence of Boundary Points Density on Precision of Sea Plot Area
Authors: Liu Xin
Published: May 2023

In order to improve the area accuracy of the sea plot, the formula of the influence of the density of the graphic boundary points on the area accuracy is deduced and stripped. The conditions of the different values of the vertex angle of the boundary points to improve the area accuracy are analyzed separately. The values of the area accuracy of different sea plot under different distribution densities are deduced and simulated. The results show that the more insertion points on the Sea plot line boundary line, the higher the area accuracy. Under the condition that the boundary point accuracy is 0.1m and the error limit of the sea plot area is 100m2, when the area of the Sea plot with a width : length of 1:4 is greater than 9 hm2 and the area of the Sea plot with a width : length of 1:1 is greater than 25 hm2, it is necessary to consider the insertion point to improve the area accuracy. The maximum relative area error of the oil and cable pipeline sea plot is 3.5‰, taking into account the area accuracy of the cable pipeline sea plot and the actual workload, the insertion point interval of 100 ~ 200 m is selected. The formula and quantitative results derived in this paper can be used as a reference for the layout density of sea plot boundary sites.
SUPPORT FOR THE SENIORS IN THE FIELD OF SOCIAL ACTIVITY
Authors: Kawińska Martyna
Published: May 2023

The COVID-19 pandemic has led to a descent in the situation and quality of life for older people. Social isolation, exclusion, lack of social contacts those are only few negative consequences. Therefore it was necessary to take actions to support this social group during their return to an active social life. The aim of this article is to present the complex support provided to seniors in the area of social activity. Presented solutions are the result of the activities of the social intervention model, which was tested from May to November 2022 in three municipalities of the Mazovian Voivodeship: the urban municipality of Przasnysz, the urban-rural municipality of Wyszogrd and the rural municipality of Boguty-Pianki.
Evaluación de la gestión empresarial de las pequeñas y medianas empresas (pymes) dedicadas a la actividad florícola de la provincia de Cotopaxi, periodo 2019 – 2021 y su impacto en la rentabilidad
Authors: Caillagua-Chiluisa Alex Manuel , Toapanta-Molina Liliana Nataly , Amores-Endara Fanny Katherine
Published: May 2023

Las pymes florícolas cumplen un rol fundamental en el desarrollo económico de un país, genera fuentes de empleo y dinamiza la economía local. La constante inestabilidad de los mercados y la globalización limita a estas empresas a surgir y desarrollarse. El objetivo del estudio es evaluar la gestión empresarial de las pymes dedicadas a la actividad florícola en la provincia Cotopaxi durante los periodos 2019 – 2021 y su impacto en la rentabilidad. La metodología aplicada es el análisis de indicadores financieros que determina el impacto de la gestión empresarial sobre la rentabilidad, partiendo mediante el método Dupont para evaluar la eficiencia de recursos, el ROE, ROA y el análisis factorial exploratorio. Se determinó que la gestión empresarial incide en la rentabilidad, el margen de intermediación de activos promedios influye positivamente en ROA y el margen de intermediación del patrimonio influye positivamente en ROE de las empresas empresa florícolas.
Conclusion
Authors: Hendricks Wanda A.
Published: May 2023

Alfred B. Xuma died in 1962, and Madie Hall Xuma returned to the United States in 1963. The conclusion examines her bittersweet return; chronicles the ways she rebuilt a life in Winston-Salem, North Carolina; and highlights how the civil rights transition that had gripped America shaped her. Ultimately, the conclusion argues that she left an unparallel local, state, and global legacy.
Adriana Ferrarese: Opera on a Shoestring, 1789–90
Authors: Link Dorothea
Published: May 2023

The chapter deals with the challenge faced by the librettist Lorenzo Da Ponte, as acting as manager of the Italian opera company at the Viennese court, to keep the company going during the war. The only first-rank singer was Adriana Ferrarese. The provided attendance figures show that the public could be enticed to the opera only with new singers. The second-tier prima donna Luigia Villeneuve made a successful debut in L’arbore di Diana and also played Cherubino in the revival of Le nozze di Figaro. Once Francesco Benucci returned from a stint in London, he lent his considerable support to Così fan tutte. Joseph died during Lent.
“A Goodly Degree of Risk”
Authors: Beda Steven C.
Published: May 2023

Chapter 3 turns to the topic of industrial wage labor in the early twentieth-century woods, exploring how the new technologies and scientific-management systems that lumbermen adopted to facilitate production shaped the work and how workers adapted to this new and often dangerous industrial system. Ultimately, labor provided workers in timber country with another set of experiences that informed their ideas and understandings of place, specifically. a sense that their fates were tied to the fate of the forest and that protecting themselves required protecting the landscape. This idea would significantly inform the labor movement of the next several decades.
“The Many Uses and Values of Forests”
Authors: Beda Steven C.
Published: May 2023

The International Woodworkers of America (IWA) emerged from World War II with a newfound emphasis on conservation, and this chapter tells the story of the union’s efforts to reform forestry in the postwar era. Although the union’s immediate postwar efforts to create new harvesting guidelines failed as a consequence of emerging Cold War politics, IWA members were able to forge alliances with activists in the nascent wilderness movement that led to the creation of new wilderness policies and laws in the 1950s and 1960s.
B Unit to the Blockbusters (1991–1997)
Authors: Lescher Mary E.
Published: May 2023

Chapter 3, concentrating on the period most recognizable as the Disney Renaissance, including the blockbuster years (1991-1994) of Beauty and the Beast and The Lion King, targets Aladdin (1992) as its case study and introduces two important concepts: (1) the experiments being conducted throughout the film that demonstrate how the computer was being incorporated into the two-dimensional process; and (2) how computer advancements in business technology impacted production. Business innovations such as mobile and internet connections, satellite linkups, and the utilization of FedEx contributed to the increasing importance of the Florida studio, even as it continued to double as a theme park attraction. The Magic of Disney Animation experienced a huge surge in popularity because it was the only place the public could see Disney animators in action. However, this popularity exposes a discrepancy between what was presented to the public and technological advances in production.
“The Best Job I Ever Had”
Authors: Schlabach Elizabeth Schroeder
Published: May 2023

This chapter begins with a comparison of the two most prominent types of illegal lotteries in Black communities: Harlem’s numbers and Chicago’s policy game. It then focuses on the quotidian fabric of policy procedures—how to place a bet, how-to pick-up money, where to drop money, how to spin a wheel, what a station looked and felt like—and contrasts that with more sobering tensions faced by Black working women. Black women’s work in policy took many different titles, including policy writer, clerk, runner, manager, owner, or queen; each position enjoyed varying levels of pay and risk.
Agrarian Reform, Revolution, and Reversals
Authors: Seligmann Linda J.
Published: May 2023

This chapter documents Huanoquite’s agrarian history the impact of a radical agrarian reform in 1969 and its reversals, the brutal civil war between the Shining Path movement and government and paramilitary forces, and the growing privatization of land. These changes in land tenure regimes help explain how the demand for quinoa has affected Huanoquiteños’ lives. Community household rights to land have become more tenuous because the rise of private holdings and the ability of communities to act in a unified fashion is challenged by growing inequality among households and their individualized efforts to find ways to sustain themselves, albeit in often innovative ways.
The Expansion of Quinoa Production
Authors: Seligmann Linda J.
Published: May 2023

This chapter documents quinoa production, processing, and marketing, and analyzes the efforts of state and nonstate actors to expand quinoa production in Huanoquite. It shows what motivated some households and not others to cultivate quinoa in greater amounts; the important roles women played; and the differences in the assumptions and expectations that the Regional Government of Cusco, INIA (the National Institute of Agrarian Innovation), and a branch of the Ministry of Agriculture (MINAGRI), on the one hand, and Indigenous farmers, on the other, held with respect to quinoa cultivation and marketing.
Food Sovereignty, Food Security, and Sustainability
Authors: Seligmann Linda J.
Published: May 2023

This chapter delves into food politics, food sovereignty, and sustainability. It argues that Peru’s government has paid more attention to incentivizing its rural inhabitants to produce healthy foods for the rest of the world than ameliorating conditions that contribute to malnutrition or hunger among the same inhabitants. Racial discrimination and stigmatization of Indigenous foodstuffs, inequitable land tenure regimes, and the need to encourage the development of accessible regional markets make major impacts on food security among Indigenous Quechua agrarian households. The chapter also asks if the promotion of quinoa worldwide is wreaking havoc with Indigenous control over biogenetic resources in Peru, local seed selection and crop diversity, marketing practices, and domestic consumption patterns.
A humanização do profissional da radiologia em meios os avanços tecnológicos
Authors: Alve Beatriz Ferreira , Silva Ana Paula Alves da , Cantanhede Marcio Brandão , Albuquerque Sidynairea Deyane Santos , Silva Maria do Socorro de Lima
Published: May 2023

O termo humanização está sendo muito utilizado, refere-se a movimentos, conceitos, ações de diferentes origens históricas e linhas de pensamento, dando margem a várias interpretações, O objetivo geral desse trabalho é apresentar os conceitos éticos e profissionais, em que a saúde/radiologia apresenta no atendimento humanizado, sendo ele aplicado e todas as áreas da radiologia. Contemplando ainda mais o conhecimento e suas aplicações em meio avanços tecnológicos, sendo mais um ponto positivo para um excelente atendimento ao paciente. Os métodos utilizados neste trabalho têm como processos metodológicos a revisão de literatura, que visa proporcionar o leitor a busca criteriosa de trabalhos que envolva o tema apresentado. Os dados foram filtrados nas bases de dados SCIELO, PUBMED e LILACS. Diante do exposto em todo trabalho, pode percebe-se a importância que os profissionais das técnicas radiológicas possuem em atender e acolher os pacientes do campo da radiologia ainda mais com auxílio dos avanços tecnológicos.
Surdo - O mundo que ninguém ouve
Authors: Klemp Daniela Silva , Fernandes João Carlos Lopes , Silva Mauricio Pedro da , Souza Mônica Maria Martins de , Richter Nanci Geroldo
Published: May 2023

A proposta da pesquisa sobre a educação da criança surda consiste em compreender o luto e a superação do problema no processo de adaptação tanto da família ao fato, quanto da criança ao sistema de comunicação de sinais - LIBRAS. Os surdos são indivíduos que não escutam os sons, eles utilizam uma comunicação espaço-visual como o principal meio de conhecer o mundo em substituição à audição, que é sua fala traduzida em gestos. Alguns pesquisadores desenvolveram uma cultura característica composta por sinais, criando para os surdos um mundo especial, utilizando uma comunicação por meio de sinais - LIBRAS, diferente da cultura tradicional oral/auditiva. É um mundo cercado de luz, cores, movimentos, expressões de tristeza e alegria, utilizando tudo que se pode captar com os olhos. O impacto de uma imagem para aquele que não ouve é intensa e causa maior impacto nele do que no ouvinte. A comunicação com a pessoa surda deve ser cuidadosa e atenta, em função da sua grande capacidade de captação de sinais, seja ela criança ou adulto – eles ouvem os movimentos do corpo do outro. Para os ouvintes, ser surdo é apenas não ouvir, pois não alcançam a extensão do que significa não ouvir. Entre todos os tipos de deficiência, na infância, a surdez é a que causa as situações mais confusas e controversas.
O efeito de oficinas de consciência fonológica e práticas de letramento em pré escolares e em seus pais
Authors: Oliveira Franciele Pacheco De , Bagetti Tatiana
Published: May 2023

O presente estudo teve como objetivo investigar se oficinas de consciência fonológica e práticas de letramento promovem melhoras nas habilidades de consciência fonológica em pré-escolares matriculados em uma escola da rede particular de ensino do Município de Nova Friburgo (RJ). Também objetivou-se investigar de forma geral as práticas de letramento dos pais das crianças. Considera-se que as habilidades de consciência fonológica são essenciais para a aquisição da leitura e escrita e podem funcionar como preditoras do processo de alfabetização, prevenindo futuras alterações neste processo. Práticas de letramento estão relacionadas à função social da leitura e são importantes mesmo antes da alfabetização, pois influenciam o interesse pela leitura e o modo como as crianças relacionam-se com o mundo letrado. Foi realizada uma pesquisa experimental do tipo transversal. A amostra foi constituída por 10 participantes com idade de 5 anos, matriculados no 3° período da pré-escola e divididos em dois grupos: Grupo Experimental (GE) e Grupo Controle (GC), cada grupo com 5 participantes. Primeiramente houve avaliação da consciência fonológica de todas as crianças e foram investigadas as práticas de letramento utilizadas nos dois grupos (GC e GE), com o questionário enviado aos pais. Posteriormente, foram aplicadas 13 oficinas de consciência fonológica e práticas de letramento no Grupo Experimental e os grupos foram reavaliados, utilizando-se os mesmos procedimentos da avaliação inicial. As habilidades de consciência fonológica estimuladas foram: aliteração, rima e sílaba. Houve uma comparação entre as avaliações iniciais e finais de cada grupo para verificar a eficácia de tais estimulações. A partir dos resultados obtidos, pode-se verificar que a diferença estatisticamente significativa ocorreu nas habilidades de consciência fonológica geral síntese silábica, identificação de sílaba medial, exclusão e produção de palavras com o som dado no grupo experimental, quando comparado ao grupo controle. Em relação ao questionário aplicado aos pais, foi observado maior evolução no GE em relação a algumas práticas de letramento após a realização das oficinas. Portanto, a partir da realização deste estudo, pode-se verificar que as oficinas de consciência fonológica aliadas a práticas de letramento foram efetivas promovendo melhoras nas habilidades fonológicas, podendo influenciar algumas práticas de letramento. Sabe-se que a intervenção do letramento não foi aplicada diretamente aos pais, mas a intervenção com as crianças pode influenciar no comportamento dos pais. Estes resultados demonstram o quanto é essencial o enfoque conjunto destas habilidades antes do período da alfabetização e o quão é importante o trabalho de letramento que pode ser realizado com os pais e na escola.
Análisis De La Cadena De Valor De Banano Entre Ecuador Y Hungría, Para La Creación De Un Canal B2b Que Fortalezca La Participación Y Sostenibilidad De Las Exportaciones Ecuatorianas Dentro De La Unión Europea
Authors: Vallejo Vera Jorge , Morán Murillo Néstor
Published: May 2023

El banano es la fruta fresca más exportada a nivel mundial, con aproximadamente USD 10 billones por año. Este producto es una fuente esencial de ingresos en zonas rurales, principalmente de países subdesarrollados (FAO, 2017).
La presente investigación hace referencia a la evaluación de los factores que influyen en la comercialización de banano a lo largo de su cadena de valor desde Ecuador a Hungría, mercado de referencia en la Unión Europea (UE), como insumo principal para la creación de un canal B2B (Business to Business)[1]. Bajo este esquema, los pequeños y medianos productores podrían colocar su producto de manera directa, incrementar sus exportaciones a la UE y reducir su dependencia de las compañías multinacionales que dominan ese mercado.
[1] B2B: Es cualquier comprador, quien realiza esta actividad para revender o producir otros bienes y servicios. Aun así, para distinguirlos del mercado de consumo final, los gerentes a veces se refieren a ellos colectivamente como el mercado de “empresa a empresa” o simplemente el mercado B2B (Perreault-McCarthy: Basic Marketing: A global Managerial Approach)
Total Quality Management (TQM) Influence on the Service Quality of Services Companies in China
Authors: Ming Fang
Published: May 2023

This conceptual paper explores the influence of Total Quality Management (TQM) on service quality in Chinese service companies. The paper aims to investigate the specific TQM practices implemented by these companies and examine the impact of TQM on service quality. The paper begins by discussing the importance of TQM in the service industry and its potential benefits for Chinese service companies. It highlights the need for customer focus, employee empowerment, process standardization, performance measurement, and continuous improvement in achieving service quality excellence. Through an examination of existing literature and empirical studies, the paper finds that TQM practices positively impact service quality in Chinese service companies. TQM implementation leads to improved customer satisfaction, enhanced customer loyalty, and overall organizational performance. The adoption of customer feedback mechanisms enables companies to understand customer needs and tailor their services accordingly. Employee empowerment and involvement contribute to higher levels of employee motivation and commitment, resulting in improved service quality outcomes. Process standardization ensures consistency and efficiency in service delivery, while performance measurement systems enable companies to monitor and evaluate service quality against benchmarks. The paper concludes that TQM practices have a significant positive impact on service quality in Chinese service companies. It emphasizes the role of leadership commitment in fostering a culture of quality and sustaining the focus on service quality throughout the organization. The findings of this conceptual research highlight the importance of embracing TQM principles to enhance service quality and gain a competitive edge in the market.
Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis
Authors: Zimu Fang
Published: May 2023

This paper explores the impact of cultural factors on consumer behavior in e-commerce, specifically focusing on cultural dimensions, language and communication, trust and security, and social influence. The study recognizes that culture plays a crucial role in shaping individuals' attitudes, values, beliefs, and behaviors, thus influencing their decision-making processes and purchasing behaviors. Drawing on Hofstede's cultural dimensions theory, the analysis highlights how individualism-collectivism and power distance influence consumer behavior in e-commerce. Additionally, it emphasizes the significance of language and communication in catering to consumers' preferences, emphasizing the importance of using native languages and cultural symbols to enhance consumer engagement and understanding. Trust and security, as influenced by cultural factors such as individualism, collectivism, and uncertainty avoidance, are also discussed. The analysis underscores the importance of building trust and implementing robust security measures that align with cultural expectations. Furthermore, the study recognizes the impact of social influence in consumer behavior, particularly in collectivist cultures, where consumers rely on online reviews, recommendations from family and friends, and social media influence. By understanding and adapting to these cultural factors, businesses can tailor their e-commerce strategies to meet the needs and preferences of diverse cultural groups, ultimately enhancing customer satisfaction and loyalty. The findings of this study provide valuable insights for businesses operating in diverse markets, enabling them to optimize their online operations and effectively target consumers in different cultural contexts.
Assessing the Effectiveness of Public Private Partnership (PPP) Models in China: A Comparative Study
Authors: Xiaohong Lei
Published: May 2023

This conceptual research study aims to evaluate the effectiveness of Public Private Partnership (PPP) models in China through a comparative analysis of case studies. PPPs have gained prominence in China as a means of infrastructure development and service delivery, and this research seeks to assess the performance and outcomes of different PPP models in sectors such as transportation, energy, healthcare, and education. By analyzing the strengths and weaknesses of these models, the research aims to provide insights into which models are most effective in different contexts. The findings of this research will inform the design of PPP policies and regulations, procurement guidelines, performance evaluation mechanisms, and transparency measures in China. The study also contributes to the existing body of knowledge on PPPs by providing a comparative analysis of case studies specific to the Chinese context.
Factors Influencing SME Growth Performance in China: A Conceptual Analysis
Authors: Yang Shan
Published: May 2023

Small and medium-sized enterprises (SMEs) play a crucial role in driving economic growth and development in China. Understanding the factors that influence SME growth performance is vital for policymakers, researchers, and entrepreneurs. This conceptual paper explores the determinants of SME growth in China by examining the impact of government policies and support, access to finance, market opportunities, innovation and technology adoption, supply chain integration, human capital and talent, the regulatory environment, internationalization and export, networking and business support services, and infrastructure development. Drawing on relevant literature, this paper provides a comprehensive overview of these factors and their implications for SME growth. The findings highlight the need for targeted policy interventions, improved access to finance, effective market strategies, innovation-driven approaches, supply chain optimization, talent development, regulatory reforms, international trade facilitation, networking activities, and infrastructure enhancement to foster SME growth in China. The study contributes to the existing body of knowledge by synthesizing key factors and providing insights for future research and practical implications.
Reimagining Website Usability: A Conceptual Exploration of SEO and UX Design Integration
Authors: Xinghai Wang
Published: May 2023

This conceptual research paper aims to explore the integration of Search Engine Optimization (SEO) and User Experience (UX) design in the context of website usability. With the increasing importance of websites in attracting and engaging users, understanding the relationship between SEO practices and UX design principles becomes crucial. This paper examines the potential benefits and challenges associated with integrating SEO and UX design, proposing a framework for optimizing website usability while enhancing search engine visibility. The conceptual exploration emphasizes the need to strike a balance between SEO and UX design to create user-centered websites that achieve high rankings in search engine results pages (SERPs).
The Interplay of Market Orientation Strategies and Firm Performance: A Conceptual Exploration
Authors: Shuxi Wang
Published: May 2023

This research provides a comprehensive framework elucidating the intricate interplay between market orientation strategies and firm performance. We identified innovation and customer satisfaction as key mediators, bridging the gap between market orientation and enhanced performance. Simultaneously, environmental factors and organizational culture were found to play critical moderating roles, altering the strength and nature of the market orientation-performance linkage. The findings underscore the importance of a balanced approach to market orientation strategies, a keen investment in innovation and customer satisfaction, adaptation to environmental conditions, and fostering an organizational culture conducive to learning and risk-taking. This nuanced understanding can guide firms to strategically align their market orientation strategies for improved performance in today's dynamic business landscape.
Entrepreneurial Capabilities and SME Growth in China: A Dynamic Perspective
Authors: Yang Shan
Published: May 2023

This conceptual analysis explores the factors influencing the growth performance of small and medium-sized enterprises (SMEs) in China, with a focus on entrepreneurial capabilities. It provides an overview of SMEs in China, emphasizing their significance in the country's business landscape. The study underscores the importance of entrepreneurial capabilities in fostering SME growth and highlights key capabilities required for success in the Chinese context. Furthermore, it discusses the dynamic perspective in understanding SME growth, considering the evolving nature of entrepreneurial capabilities and their interaction with external factors over time. The analysis also incorporates case studies and empirical evidence to support the relationship between entrepreneurial capabilities and SME growth in China. The paper concludes by discussing implications for researchers, policymakers, and SME owners, and suggests future research directions to further explore the dynamic perspective on SME growth in China.
Beyond the Great Wall: Exploring Strategies for Enhancing City Tourism in Contemporary China
Authors: Haoran Wang
Published: May 2023

This paper introduces an innovative conceptual model that aims to bolster city tourism in modern China. We examine the unique challenges and opportunities inherent in the Chinese urban tourism landscape, including the diverse cultural, historical, and geographical dimensions of China's cities. Through a detailed analysis of various case studies, we propose an integrated approach that balances the preservation of cultural heritage with the pressures of urbanization and globalization. The paper also explores how the adoption of sustainable and tech-driven strategies can drive the transformation of city tourism, fostering economic growth while enhancing visitor experience. This paper's primary contribution is a roadmap for decision-makers, urban planners, and tourism stakeholders to navigate the complex dynamics of city tourism in China, ultimately contributing to more sustainable, resilient, and culturally rich urban destinations.
Sobre el nexo circular entre sociología y ciencia en Comte
Authors: Hidalgo Tuñón Alberto
Published: May 2023

Es un tópico de la sociología discutir sobre la paternidad intelectual de la disciplina sociológica. Aunque genéricamente se asocia la sociología a la Modernidad, tópicamente se reconoce que Comte acuñó el término en 1824 en sustitución del concepto de física social que él mismo, no obstante, siguió utilizando hasta la Lección XLVII del Cours, aparecida en 1839. Pero ha sido otro francés, Emile Durkheim, quien, al vindicar el socialismo de Saint-Simon, acaba haciéndole responsable de «la idea de extender a las ciencias sociales el método de las ciencias positivas, de donde surgió la sociología, y el método histórico, auxiliar indispensable de la sociología».

Por nuestra parte, atribuimos a Comte con toda justicia el establecimiento de los nexos circulares pertinentes entre sociología y ciencia, de modo que su teoría de la ciencia puede considerarse sin escrúpulo como la primera formulación de un auténtica sociología de la ciencia ―como ha visto Pierre Ducassé con sagacidad. Mostraré los dos argumentos básicos que hacen de la sociología de Comte un primer conato de hacer sociología de la ciencia, antes de pasar a discutir ―como argumento de refuerzo― las diferencias entre la sociología de Comte y la de Saint-Simon, y sus nexos con la ideología de Desttut de Tracy.
Combining Indices and Isotopes to Explore Social-Environmental Change in Northwest Mesoamerica
Authors: Somerville Andrew D. , Nelson Ben A. , Díaz José Luis Punzo , Schoeninger Margaret J.
Published: May 2023

This study uses faunal abundance data and stable isotope analysis of leporid (cottontail and jackrabbit) bone samples from the northwest Mexican archaeological sites of La Ferreria and La Quemada to infer properties of their past environmental landscapes in northern Mesoamerica. While the results suggest generally similar environmental conditions through time at La Quemada, the faunal abundance data and stable isotope results suggest that the environment became greener and wetter through time at La Ferreria. Notably, the period of peak population, architectural construction, and greatest trade at La Ferreria coincided with this period of environmental change. We discuss the merit of combining faunal abundance index information with stable isotope variables, as well as the social-environmental implications of the results.
Discriminating Tastes
Authors: Price Gypsy , Shelton Kim , Krigbaum John
Published: May 2023

This chapter demonstrates how integrating isotopic analyses and more traditional zooarchaeological methods can help to bridge the gap between theory and practice by exploring variation in the management and distribution of faunal resources recovered from disparate socio-economic spheres of consumption at the palatial settlement of Mycenae, Greece, during the Late Bronze Age (1600–1100 BCE). It has long been acknowledged that early state economies comprise multi-scalar, intertwining spheres of economic activity. Mechanisms driving these spheres of interaction are predicated on the modalities of exchange which connected nodes of production and consumption. Commodity chain analyses of exploited goods offers one effective method to model how socio-political systems of production, consumption and exchange networks were interconnected. As fauna are purposefully managed with their consumption in mind, faunal commodity chains reflect decision making processes enacted by producers and consumers. Isotopic ratios from species known to have been purposefully managed establish inter- and intra-taxonomic variation from which management practices may be inferred. This chapter uses isotopic faunal and baseline data to demonstrate how isotope ratios can track commodity chains of faunal resources to assist in the identification of distinct faunal economies within a larger socio-political network using faunal management and distribution practices as a proxy.
Using Organic Compound-Specific Stable Isotope Ratios to Identify Animals in Prehistoric Foodways of Southeast Asia
Authors: Eusebio Michelle S. , Piper Philip , Campos Fredeliza Z. , Arnold T. Elliott , Zimmerman Andrew , Krigbaum John
Published: May 2023

Recent advances in isotopic analysis have enabled archaeologists to move beyond subsistence and diet toward the full chaîne opératoire of foodways that includes inference of past culinary practices. Together with faunal identification, isotopic analysis of organic residues derived from ancient pottery helps to create linkages between material culture (i.e., pottery) and how animals were prepared and consumed, which, in turn, may be used to infer aspects of identity. Isotopic databases of modern animal fats have been established to differentiate organic residues by faunal category. However, these databases may be area-specific. For example, variations in carbon isotope ratios may result from myriad extrinsic factors. Southeast Asia has modern databases for assessing bulk carbon and nitrogen stable isotope ratios from charred surface residues on pottery but none for the carbon-specific organic molecules from both surface and absorbed residues. Thus, this chapter presents compound specific isotopic analysis of palmitic (C16) and stearic (C18) acids of extracted lipid residues from modern pots with known cooking histories and modern faunas from Southeast Asia. This database is compared with others, and its ability to assist in interpreting Southeast Asian prehistoric foodways is discussed.