bluuebunny/crossref_metadata_2025 huggingface dataset:
INTEGRATION INTERACTION OF MARKETING AND LOGISTICS IN THE CONTEXT OF THE DEVELOPMENT OF THE LOGISTICS SECTOR IN UKRAINE IN THE FACE OF ENVIRONMENTAL UNCERTAINTY
Authors:   National Aviation University, Smerichevska Svitlana , Yevtushenko Kyryl ,   National Aviation University
Published: March 2024

The article analyzes certain aspects of the integration interaction of marketing and logistics in the context of the development of the logistics sector in Ukraine in the context of the uncertainty of the environment. The impact of a full-scale invasion on Ukraine's positioning in the global logistics space has been determined. It justifies changes in the structure of internal and external trade turnover and redistribution of leadership in the sphere of land transport corridors. It is determined that for the successful development of a logistics system in order to integrate it into international logistics networks, it is important to develop strategies to minimize obstacles and maximize positive interactions throughout the supply chain, taking into account marketing innovations. This together will lead to significant achievements for the entity, which include an increase in production and sales, which is achieved through a reduction in inventory, increasing the rhythm of production and the introduction of logistics concepts. The level of efficiency of the logistics system of Ukraine is analyzed according to the Logistics Performance Index. It is determined that the intensive development of the transport and logistics system of Ukraine during the post-war reconstruction, in order to intensify international logistics ties, should be based on compliance with a number of principles of sustainable development and be innovative. It is substantiated that in the context of carrying out logistics activities, the use of innovative marketing tools allows enterprises to improve the quality of service, optimize logistics processes and go beyond traditional approaches to market interaction. It is determined that understanding of market trends and active positioning of products in the context of logistics opportunities allow enterprises not only to adapt to uncertainty, but also to create competitive advantages in a changing business environment, and the integration of marketing and logistics determines a new dimension of the strategic development of the logistics sector in Ukraine, providing it with flexibility, sustainability and competitiveness.
INDICATORS AND METHODS OF ASSESSMENT OF MARKETING OPPORTUNITIES OF REAL ESTATE ENTERPRISES
Authors:   Sumy National Agrarian University, Yang Yang , Lyshenko Marharyta ,   Sumy National Agrarian University
Published: March 2024

With the development of modern society, the competition in the real estate industry becomes more and more fierce. In this competitive environment, real estate companies need to have excellent marketing capabilities to stand out and achieve sustainable development. Therefore, it is a key issue to determine the evaluation index of real estate marketing ability and choose the appropriate evaluation method. As one of the important pillars of economic and social development, the real estate industry is facing fierce competition. First of all, the market supply and demand relationship is constantly changing, the demand structure is diversified, and consumers are more rational and picky, putting forward higher requirements for the quality and service of real estate products. Secondly, there are many market participants, and the competition among real estate enterprises for customers and market share is becoming increasingly fierce. Innovation ability, market development ability, brand image, etc. have become the key factors for enterprises to win. Finally, changes in the policy environment and fluctuations in the macroeconomic situation also affect the development of the real estate market. Therefore, real estate enterprises need to comprehensively enhance their marketing capabilities to meet the challenges and opportunities of the market. This paper mainly discusses the evaluation index and method of the marketing ability of real estate enterprises. The article first introduces the fierce competition in the real estate industry, enterprises need to have excellent marketing ability to stand out and achieve sustainable development. Therefore, determining the evaluation index of real estate marketing ability and selecting the appropriate evaluation method become the key issues. The article then introduces the determination of marketing capability evaluation indicators need to consider many factors, such as corporate strategic objectives, business models, market environment, etc., and puts forward some evaluation methods, such as performance evaluation, research, SWOT analysis, wordof-mouth brand evaluation and internal evaluation. Finally, the paper suggests that enterprises should formulate evaluation plans according to the actual situation and objectives, and formulate corresponding improvement and promotion measures according to the evaluation results, so as to meet the needs of market changes and enterprise development.
EFFECTIVE MARKETING IN THE FORMATION OF DEVELOPMENT STRATEGIES IN THE TOURISM INDUSTRY
Authors:   National Aviation University, Berkova Oksana , Borisyuk Oksana ,   National Aviation University
Published: March 2024

This article is devoted to the important topic of marketing strategic analysis in the field of tourism. The authors explore methods and approaches that help tourism companies and organizations effectively develop their businesses in a competitive environment. The article discusses such key aspects as the definition of marketing strategies, which describes methods for determining marketing strategies that allow tourism enterprises to determine competitive positioning and target audiences, and emphasizes the importance of proper market segmentation and target audience identification for effective marketing. Strategic analysis helps to develop unique offers for tourists and increase competitiveness. Modern tourists are increasingly emphasizing unique experiences and sustainable activities and are becoming more demanding in how their needs are met. Marketing analysis allows you to adapt your offerings to these changes. The Internet and digital technologies have transformed the way tourists search, book, and consume travel services. An effective digital strategy and analysis are required to ensure a presence in the online environment. Sustainability and environmental responsibility are becoming increasingly important in the travel industry. The analysis helps to develop strategies aimed at conserving natural resources and reducing their impact on the environment.
BUSINESS RECOVERY AND DEVELOPMENT: MARKETING APPROACHES TO THE RESILIENCE OF SOCIO-ECONOMIC SYSTEMS
Authors:   State Biotechnological University, Bubenets Iryna , Chmil Hanna ,   State Biotechnological University, Olinichenko Kateryna ,   State Biotechnological University
Published: March 2024

Amidst the persistent socio-economic challenges stemming from hostilities in Ukraine, domestic enterprises must consistently adapt their management decisions and marketing strategies to sustain viability, ensure demand, and enhance competitiveness. The accelerated development of digital technologies and the ongoing digitalization of society have significantly influenced business development in recent years. In response, enterprises need to swiftly identify threats and opportunities, respond instantly to new challenges, and adopt a proactive stance during their marketing activities. This article explores the state of entrepreneurial activity during military operations in Ukraine, revealing that enterprises continue to operate and contribute to the country's economic recovery. The study identifies the main challenges faced by Ukrainian enterprises in wartime conditions, including the loss of customers, declining sales, low solvency of the population, rising prices, a shortage of highly qualified specialists, and the restructuring of marketing activities within enterprises. Key factors contributing to the resilience of socio-economic systems are highlighted, encompassing state support, changes in the economic and social structure, infrastructure development, innovativeness, digitalization of the economy and business, funding opportunities, and international cooperation. The article also identifies essential factors that enable businesses to adapt to the resilience of socio-economic systems, such as the utilization of digital marketing technologies, integration of new platforms, investment in marketing technology and talented marketers, personalized marketing, periodic data collection and utilization, social responsibility, localization and globalization strategies, innovation, creativity, environmental awareness, and resilient marketing. The article proposes specific features for the formation of marketing strategies in the conditions of an economic crisis for the recovery and development of businesses in Ukraine. These features include a comprehensive understanding of the situation, adjustment of the current marketing strategy in accordance with new realities, emphasis on the company's values and mission, fostering innovation and adaptation (such as developing new products or modifying existing ones to meet evolving needs), strengthening online presence, implementing effective budget management, and integrating technology.
THEORETICAL ASPECTS OF CREATIVITY MARKETING RESEARCH
Authors:   Simon Kuznets Kharkiv National University of Economy, Grynevych Liudmyla , Prokopenko Serhii ,   Simon Kuznets Kharkiv National University of Economy
Published: March 2024

In the article, a theoretical study of the formation of the concept of creativity is carried out, the stages of its transformation of the concept of creativity are considered. It has been proven that at the current stage of development of the national economy one of the most pressing issues is the development of creative industries. This is confirmed by studies conducted by the World Bank on the structure of gross national income in countries. According to the obtained results, which are given on its official website, it can be seen that creative industries make a significant contribution to increasing the country's national income. On the other hand, the analysis and generalization of the achievements of both domestic and foreign scientists shows the importance of their role in increasing the country's competitiveness. The article also proves the complexity of the category "creativity", which includes creative, psychological, cultural and digital components. This thesis is emphasized in most of the scientific works that were analyzed. It is also important to determine the key guidelines that will guide the development of the creative economy in Ukraine. This may include supporting talented individuals, creating an enabling environment for creative entrepreneurship, and developing educational programs aimed at developing creative skills and innovation. The article discusses the evolution of the creativity category and proves that it has a high degree of innovation due to the presence of a creative component in it. That is, from considering creativity as an individual trait to recognizing its social and environmental impact on society. This made it possible to form a hypothesis that for the effective development of creative industries, it is necessary to use digital marketing tools. It is they who will contribute to the best disclosure of all potential opportunities of creative industries. This is possible if the tools of marketing are formed, which help in the development of creative industries in the state. Choosing a certain system of their use will allow you to effectively use all their advantages.
BRAND AS A TOOL FOR INCREASING THE COMPETITIVENESS OF EVENT TOURISM IN POST-WAR TIMES
Authors:   Ivan Franko National University of Lviv, Bilous Sofiia , Bezruchko Liubomyr ,   Ivan Franko National University of Lviv, Mandiuk Nazar ,   Ivan Franko National University of Lviv
Published: March 2024

The article examines the role of festivals in the process of territory branding, in particular as an effective communication platform for communication with tourists, local population and companies. The main purpose of tourism branding is to create a single informative associative series, summarizing the uniqueness of the territory's tourist resources. Based on the analysis of international and Ukrainian experiences in the formation of successful territorial brands, the main provisions and recommendations for the creation and development of regional tourism brands have been developed. It has been proven that the creation of a bright and attractive brand of a tourist destination is a necessary condition for its positioning on the world stage Festivals, as special communication platforms, act as event branding tools, forming tourist attraction through a visual image, slogan, symbols and associations. They allow you to earn additional income, protect the organizer from partnerships, facilitate the choice of the consumer, identify the company among competitors and invest in future events. The article examines the problems of forming a tourism brand of Ukraine and its impact on event tourism. In particular, it is noted that the development of tourism in Ukraine has been unstable due to various challenges, such as economic crises, military conflicts and instability of state policy. The author determines the need for active use of culture, history and other unique resources for the formation of the tourist brand of the state, which will become the basis of event branding. However, it is noted that at the current stage of war, political instability and other problems are becoming important factors affecting the development of tourism. The article examines the problems of forming a tourism brand of Ukraine and its impact on event tourism. In particular, it is noted that the development of tourism in Ukraine has been unstable due to various challenges, such as economic crises, military conflicts and instability of state policy. The article analyzes the experience of other countries that successfully restored tourism potential after wars and conflicts. It is noted that cooperation with Western countries can become a promising solution for the normalization of the functioning of the tourism industry after the war.
MODERN TECHNOLOGIES FOR ATTRACTION OF FUNDING FOR SOCIAL INITIATIVES
Authors:   Kyiv National Economic University named after Vadym Hetman, Kiryanova Olena , Savin Oleksandr ,   Fund Dobrobut Ukraine, MIM Business Schoo, Poplavska Oksana ,   Kyiv National Economic University named after Vadym Hetman
Published: March 2024

The article discusses the development and establishment of crowdfunding as a modern technology for raising funds for the implementation of social projects and initiatives. The term "Crowdfunding" should be understood as a model of collective financing or collective cooperation of a large number of people who voluntarily pool their financial and other resources, mainly via the Internet, to support projects, organizations, other people, etc. The results of the study confirmed the conclusion that funding for social initiatives is decreasing not only in Ukraine but also abroad; the main reasons for this decrease are changing priorities in activities, financial problems of donors, etc. In the context of war, the main advantages of the crowdfunding model of fundraising, compared to traditional ones, include the following: the ability to accumulate a significant amount of resources from a large number of investors, the ability to determine the areas of expenditure more broadly, the speed of receiving funds, greater transparency of information about investment objects, accountability and responsibility of companies to the community of investors or donors, the presence of social impact, and the possibility of wider use of digital tools. Therefore, one of the current challenges is the formation and development of networks of crowdfunding platforms in Ukraine, based on the principles inherent in international platforms. The study reveals the dependence of the development of civic engagement and crowdfunding, in particular, it shows that the public manifests social initiatives through charitable and volunteer actions (targeted actions), as well as through the development of industry clusters (social enterprises), advocacy coalitions, etc. It is noted that financing through crowdfunding platforms allows accumulating not only financial assets, but also human capital in the form of a combination of skills and knowledge, developing the cultural capital of the local community; promotes social cohesion. It is emphasized that the implementation of social initiatives is more effective if the level of public trust in these projects and their actors increases.
BUSINESS DEVELOPMENT STRATEGY IN THE CONSTRUCTION INDUSTRY
Authors:   Polissia National University, Levkivska Larysa , Shvets Tetiana ,   Polissia National University, Plotnikova Mariia ,   Polissia National University
Published: March 2024

The prospects for the development of the construction industry in Ukraine depend on many factors, such as political stability, economic growth, social demand, technological progress, investment attractiveness, legislative regulation, state support, etc. According to my search, the construction industry of Ukraine has a great potential for development, as it contributes to meeting the social needs of the population, creating new jobs, developing related industries and the economy as a whole. However, to realize this potential, it is necessary to overcome a number of problems, such as instability, uncertainty, distrust, low transparency, high bureaucracy, imperfect legislation, non-fulfillment of contracts, insufficient public funding and control, low solvency, investment attractiveness, availability of loans, high costs for raw materials, energy, fuel, taxes, inflation, crisis phenomena, obsolescence and deterioration of machinery, equipment, transport, technology, low level of labor discipline, qualifications, motivation, promotion, protection, security, social guarantees, prestige of construction professions, outflow of personnel, shortage of specialists, low wages, irregular employment, high level of injuries, occupational diseases. To overcome these problems and ensure the prospects for the development of the construction industry in Ukraine, it is necessary to apply a set of measures, such as: ensuring political stability, transparency, trust, compliance with contracts, compliance with legislation, fighting corruption, increasing the role of the public in decision-making; stimulating economic growth, increasing solvency, investment attractiveness, availability of loans, reducing the cost of raw materials, energy, fuel, taxes, inflation, preventing crisis phenomena; introducing new technologies, standards, certification, patenting, improving quality, productivity, competitiveness, Safety, Resource Conservation, integration with European and world markets, using renewable energy sources, reducing the negative impact on the environment.
OVERVIEW OF LARGE INTERNATIONAL AUDITING COMPANIES
Authors:   V. N. Karazin Kharkiv National University, Bohatyrova Anastasiia , Sliunina Tetiana ,   V. N. Karazin Kharkiv National University
Published: March 2024

The article examines the world's largest auditing companies and analyzes their activities. The purpose and key indicators of each company are defined. The analysis is focused on determining the goals and key indicators of each company, as well as identifying the size and dynamics of changes in the income of international audit organizations. In particular, it was investigated which types of activities bring the most income in 2022. Various global events, such as the war in Ukraine and quarantine restrictions, have forced major international audit firms to make strategic decisions. As part of this study, a SWOT analysis was developed, aimed at determining the strengths and weaknesses of each company, as well as identifying opportunities and threats of the external environment. Additionally, the article examines the dynamics of changes in the company's revenues, which ranks fifth after the Big Four. The authors analyze the global statistics for the years 2021 and 2022 aimed at understanding the development of this player in the market. The methodological basis of this study includes a wide range of scientific approaches, including general scientific, theoretical and special methods that contribute to the comprehensive analysis of phenomena and processes. The following methods are used in this article: – Statistical and economic analysis. This method is used to summarize and present the results of the economic activity of audit companies during 2022. It allows us to carefully examine the financial indicators and trends that determine the performance of companies. – Comparative analysis. The comparison method is used to compare the structure of revenues and the dynamics of their changes during 2021-2022. This makes it possible to identify key differences and trends in the development of the audit sector. – SWOT analysis. This method is used to identify the strengths, weaknesses, opportunities and threats of the Big Four companies. SWOT analysis helps to identify strategic advantages and potential risks that may affect their activities. – Graphical analysis. This method is used to visualize and visualize data, which helps in better understanding of relationships and trends. Graphs and charts make information more accessible and digestible for readers. The general system of methodology allows not only to consider various aspects of the auditing field in detail, but also provides means for objective and comprehensive coverage of research results and conclusions.
THE COVID-19 PANDEMIC EXPLOITED BY EXTREMISTS: A COMPARATIVE STUDY BETWEEN INDONESIA AND GERMANY
Authors: Praditya Yosua
Published: March 2024

This article aims to show that extreme groups, including their sympathizers, delegitimize the government by exploiting radical narratives during the Covid-19 pandemic. Two countries, namely Indonesia and Germany, as examples in a comparative study through qualitative methodology with risk society theory and conspiracy narratives. The results of the study show four findings, namely (1) the resistance response of extreme groups to the government increased during Covid-19; (2) online dissemination of radical narratives is increasing in both Indonesia and Germany; (3) the characteristics of extreme groups and their sympathizers are almost the same in Germany and Indonesia; and (4) the social life of society that coexists with technology is an entry point for extreme groups on social media. In conclusion, in the future, extreme groups and their sympathizers will always optimize their agenda online, because they succeeded in doing so during the implementation of the Covid-19 social restrictions.
STRATEGI PERTAHANAN AMERIKA SERIKAT DALAM MERESPONS ANCAMAN TIONGKOK DI INDO-PASIFIK PADA MASA KEPEMIMPINAN JOE BIDEN
Authors: Marianne Olivia Delanova  , Fadillah Firman
Published: March 2024

This study aims to explain the geopolitical dynamics that are developing in the Indo-Pacific and examine how during Joe Biden's leadership he formed his defense approach to protect interests and maintain stability in the Indo- Pacific region. By using qualitative methods and data collection techniques, namely interviews, analysis of internet sources, and related literature. Neorealism theory according to Kenneth Waltz and Arthur Lykke's strategic concept are used. The results of the research through an analysis of and ends, ways, and means state that the US has the main strategy, namely by forming alliances and cooperation with regional countries and strengthening the strength of army personnel with joint exercises carried out with regional alliance countries. The existence of this strategy means that the US responds to China with caution.
KERJA SAMA UN WOMEN DENGAN GOJEK DALAM MENDUKUNG AGENDA SUSTAINABLE DEVELOPMENT GOALS-5: GENDER EQUALITY DI INDONESIA
Authors: Indah Jullanar  , M. Chairil Akbar Setiawan  , Wiwiek Rukmi Dwi Astuti
Published: March 2024

This article aims to describe the collaboration between UN Women and Gojek which was agreed in July 2020 in pushing for the achievement encouraging the SDGs-5: Gender Equality in Indonesia. The theory used is gender equality in the perspective of feminism, feminist institutionalism theory, and sustainable development in the type of qualitative research. Data collection was taken through internet-based research and data analysis techniques using interactive data analysis models. The results of the research show that the cooperation by UN Women and Gojek is divided into three framework areas of work namely increasing women's capacity, strengthening the capacity of MSMEs, and promoting women's safety in public spaces. The collaboration between UN Women and Gojek is shown as one of the parties involved in helping achieve the SDGs 5 agenda. This is also evidenced by data from the WEF report on the 2022 Global Gender Gap, where the gender equality index in Indonesia has increased from last year
Principal Leadership In Implementing Independent Learning Concept At Jatirasa II Public Elementary School, Bekasi City
Authors: Iswadi Iswadi , Tamzil Fachmi , Humairoh Tuhfah
Published: March 2024

Education is in the spotlight because it is a vehicle for human resource development. The purpose of this study was to examine the principal's leadership in implementing the concept of independent learning at Jatirasa II Public Elementary School, Bekasi City. The method used in this research is qualitative descriptive. The results of the study show that 1) the leadership of the principal plays an important role in the progress of the school 2) the implementation of independent learning at Jatirasa II Public Elementary School, Bekasi City a) the principal takes steps to support independent learning; b) encourage teachers to make learning fun for students, so students don't get bored; c) motivate students to always be ready and eager to learn; d) involve parents and the community actively; d) cooperate with the education office to improve the quality of teachers at Jatirasa II Public Elementary School, Bekasi City. Indicators of the success of the principal's administration in implementing independent learning at Jatirasa II Public Elementary School, Bekasi City are 1) there is an equal distribution of student participation in education; 2) effective and interesting learning; and 3) students are not left behind in the learning process.
En todo cuerpo hay vacío
Authors:   Universidad de Guadalajara, von Düben Alejandro
Published: March 2024

En todo cuerpo hay vacío está conformado por cuatro cuentos, cada uno, de cierta manera, protagonizado por algún elemento de la naturaleza —tierra, aire, agua y fuego—, tanto de manera expresa como simbólica: es decir, lo que son y lo que significan en el entorno, al mismo tiempo que configuran la identidad de los personajes. El entramado de los relatos ahonda en las complejas relaciones que hay entre la ciudad y la naturaleza, pero también al interior de los integrantes de la familia, así como entre el cuerpo y el mundo, evidenciando diferentes problemáticas en los planos emocional, ambiental y social.Los detonantes de estos cuentos son un temblor, la contaminación, el agua y sus consecuencias fatales y un incendio. A partir de estos eventos se construyen las historias, en las cuales toman relevancia las palabras de Lucrecio: “Mas como en todo cuerpo hay vacío, / pueden hacerse blandos como el agua, / el aire, la tierra y el fuego”.
Reading Fashion in the Corporate Archive: The Communication, Promotion and Collection of Dress at Eaton’s
Authors: Couturier Myriam
Published: March 2024

The T. Eaton Co. (Eaton’s) department store operated in Canada between 1869 and 1999. A leading retailer for much of the twentieth century, it played a crucial role in the translation and dissemination of styles from abroad. This project investigates Canada’s early- to mid-twentieth-century fashion history using a selection of objects and media from the Eaton’s corporate archive, now held at the Archives of Ontario and the City of Toronto Museum Services. Through an interdisciplinary examination of these artifacts, this dissertation positions the corporate archive as a fashion collection with its own historical value: one that reveals the multiple processes of documentation, promotion, and interpretation that are central to fashion production.

Based on a material analysis of garments and accessories, and a close reading of fashion documents and images produced and assembled by Eaton’s, it highlights various intersections of fashion, commerce, and communication within the department store. These corporate artifacts offer concrete evidence of how a prominent Canadian retailer shaped consumption in the country and attempted to define itself as a fashion authority and resource.

The garments and accessories collected by Eaton’s—which range from the high-end to the ordinary—contain traces of their often-anonymous former owners and point to everyday forms of fashion consumption that have not been the subject of detailed academic study. A hybrid journal and catalogue published by the company in the 1920s and 30s borrowed the language of middlebrow fashion magazines to sell high-end European designs and their more affordable adaptations, while also deliberately positioning Eaton’s as a cosmopolitan destination in Toronto. Various office files, reports, and clippings illustrate how fashion was promoted and defined by the store, a process that involved multiple behind-the-scenes agents both within and outside the company. Fashion films produced by Eaton’s in the 1950s and 60s employed a visual style that combined the languages of high fashion photography and the department store display window, using specific selling narratives to train its staff and appeal to middle-class female consumers. Studied together, these archival fragments offer a unique perspective on historical fashion production and consumption in a Canadian context—located between the material and the discursive, the aspirational and the everyday.
Fashion's Chameleons: Camouflage, “Conspicuousness,” and Gendered Display During World War I
Authors: Matthews David Alison
Published: March 2024

Other creatures grow their clothing on their individual bodies; scales, or bristles, fur or feathers—they have but one suit, self-replenished. They may clean it perhaps, but cannot change it—save … the chameleon. The human animal shows in its clothing as conspicuously as in many other ways, the peculiar power of extra-physical expression.
Agency in the Evolutionary Transition to Multicellularity
Authors: Newman Stuart , Benítez Mariana , Bhat Ramray , Glimm Tilmann , Kumar K. Vijay , Nanjundiah Vidyanand , Nicholson Daniel , Sarkar Sahotra
Published: March 2024

This review discusses concepts of how agency, defined here as organism-initiated behavior (both species-characteristic and individually idiosyncratic), was aligned at the cellular and integrated in the multicellular levels during evolution. We consider agency in relation to the autonomy and purposiveness of cells and multicellular organisms. While the agency of cells in extant multicellular forms (and inferred in single-cell antecedents) is assumed in our analysis, we do not speculate on its origins. We attempt to discern the role of agency in the generation of form and function in social bacteria and amoebae, and we speculate on how these phenomena may relate to the emergence of phenotypically complex organisms. For the latter question, we explore the processes leading to morphological and functional enablements in metazoans and how these might change the character of organismal agency during evolution. We also consider how transitions between multicellular agency and unicellular agency (and back again) may characterize and drive the formation of cancers. We relate this problem to the philosophical discourse on dispositional causality and discuss experimental approaches to identifying genuine agency against a background of physically mediated directionality and evolved program-like behaviors of organisms. Lastly, we discuss the possible uses of mathematical representations of incompletely specified dynamical systems in the characterization of autonomy and agency.
MODERNIZATION OF THE NETWORK OF HIGHER EDUCATION INSTITUTIONS IN UKRAINE: SOME ASPECTS OF EUROPEAN INTEGRATION
Authors:   Zaporizhzhia Polytechnic National University, Bakhrushyn Volodymyr
Published: March 2024

The purpose of the article is to analyze the networks of higher education institutions (HEIs) in European countries based on their size, type, legal status, and levels of education, according to the data of the European Tertiary Education Register (ETER). This analysis is relevant in the context of discussions about the strategy for the development of higher education in Ukraine, including the restoration, optimization of the network, and consolidation of HEIs. The conducted analysis shows that over the past 32 years, the average size of Ukrainian HEIs has significantly decreased and now is smaller than their EU counterparts. This could have a substantial impact on budget allocation for higher education and the quality of education provided. Additionally, the findings reveal the wide diversity of European HEIs based on the studied features. The network includes institutions with tens and hundreds of thousands of students, with a significant proportion offering education at levels 5–8 or 6–8, as per ISCED–2011. However, some institutions operate only at one level. There is no clear influence of the type of HEI or its legal status on the size or level of education provided. In general, differences between institutions are typically statistical rather than deterministic. However, some European countries have legal restrictions regarding require­ments for different types of institutions. A relevant issue for Ukraine is the transition to European classifiers, which will definitely have to be done in order to correctly display the data of Ukrainian HEIs and the higher education system in ETER and European statistical databases, in particular in Eurostat. This is also necessary for a more reasonable solution of internal Ukrainian problems of the development of higher education. In particular, such as the positioning of the 5th level of education, the differentiation of legislative requirements and accreditation of educational programs according to the types of HEIs and programs, etc.
AUTOMATED GATHERING AND VISUALIZATION OF TARGETED EDUCATIONAL SUBVENTION DATA AS PART OF THE DIGITAL TRANSFORMATION OF EDUCATION GOVERNANCE
Authors:   SSI «Institute of Educational Analytics», Lytvynchuk Andrii , Tereshchenko Hanna ,   SSI «Institute of Educational Analytics», Anisimova Olga ,   SSI «Institute of Educational Analytics», Kyrianov Andrii ,   SSI «Institute of Educational Analytics»
Published: March 2024

Due to the development of digital technologies, educational management is undergoing a transformation process. The role of digital technologies in education management is to support the development of new and to strengthen existing opportunities in education policy, to use more effective ways to achieve results. The purpose of our study is to analyze the main directions of digital transformation of education governance, in particular, to ensure the automation of gathering and presentation of data on the use of state targeted educational subventions as its component. The authors researched the issue of the development of education management information systems and educational platforms, in particular, the functioning of the software and hardware complex "Automated Information Complex of Educational Management" (AICEM) is described. It is substantiated that in order to increase its efficiency in the allocation of financial and other resources in the education system, it is necessary to implement a financial reporting module that will allow for automated gathering and analysis of financial data, including targeted educational subventions. The article draws a number of conclusions about the directions of the digital transformation of education management in Ukraine. In particular, they include further expansion of the AICEM functionality through the development of an additional module for gathering, processing and analyzing data on the use of targeted educational subventions; further integration of AICEM with other information systems; ensuring improvement of the cybersecurity system to protect the relevant confi­dentiality and integrity of data on the use of the subventions; development of technologies for facilitating educational analytics and ensuring data visualization; providing mechanisms for monitoring and evaluating the effectiveness of budgetary expenditures. The article outlines the prospects for the potential development of digitalization of education governance, which consists of creating appropriate institutional and legal prerequisites for the widespread use of artificial intelligence (AI) technologies. The use of AI for education management can have a significant impact on improving the quality and efficiency of educational systems, in particular for the enhancement of educational analytics and forecasting. The AI systems can analyze large amounts of data to predict trends, identify strengths and weaknesses of management decisions, and optimize strategies for the educational process.
To Translate or Not to Translate: The Case of Arabic and Foreign Shop Names in Saudi Arabia
Authors: Al-Jarf Reima
Published: March 2024

The translatability of shop names constitutes a problem for translation students. To find out the status of shop name translation in Saudi Arabia, a sample of 271 shop names (clothing, accessories, beauty products, restaurants, cafes… etc.) was collected and analyzed to find out which shop names are translated, which ones are not, and which ones should be translated and to set some guidelines for shop-name translation. Results showed that 24% of the shops have pure Arabic names, 25% have international brand names (Starbucks, Burger King, McDonald’s, Pizza Hut, Monsoon, Zara, Sony); 39% have local English names ( أوبريشن فلافل Operation Falafel, Brand Center براند سنتر, بيبي شوب Baby Shop); and 12% mixed names (Arabic + foreign). Only 6.7% of all shop names are fully translated (العربية للعود Arabian Oud; الركن السويسري Swiss Corner; الشمس والرمال للرياضة Sun & Sand Sports; Seven Degree Café مقهى ٧ درجات); 3,3% are partially translated (Cotton Home قطن هوم; ماما بطاطا Mama Batata; JORI COFFEE الجوري كوفي) and 90% are transliterated using Arabic letters (Bershka بيرشكا , MANGO مانجو, كامايو Camaieu). Many shop names are transliterated, although they are translatable, are difficult to decode as the grapheme sequence does not fit the Arabic graphological system (Dr Nutrition دكتور نيوتريشن & Natural Touch تاتش ناتشرال). It was recommended that Franchised International brand names such as Debenhams & Samsung cannot be translated but transliterated. Some foreign shop names can be fully or partially translated rather than transliterated (Dr Nutrition< دكتور التغذية; Natural Touch< اللمسة الطبيعية; Red Sea Mall< مول البحر الأحمر). The Arabic version is for Arab shoppers who do not know English and the English version is for foreigners. Shop names containing café, chocolate, garden and others can be partially translated (Caribou Café مقهى كاريبو; Atayf Garden حديقة أطياف). French and Italian shop names should be transliterated according to their pronunciation in the source language, not in English (Parfois بارفواه, not بارفويس). The word order in compounds should be correct, and the vowels, diphthongs and consonants should be transcribed accurately. The transliteration should be consistent for all shop branches. Further recommendations are given.
Sources and Updating of French Vocabulary
Authors: SU Hang
Published: March 2024

Phonology, vocabulary and grammar are the three main elements of language, and compared with phonology and grammar, vocabulary is the most rapidly changing part of language, in which social development, scientific and technological progress, and changes in human thoughts and customs are all reflected. This paper summarizes the origin and composition of French vocabulary and introduces the updating situation and problems in vocabulary of contemporary French, analyzes and generalizes the cause and effect of these changes and their laws, aiming at helping learners to understand the development of French vocabulary in a more profound way and the course of its development, and then make clear the significance of grasping the new features of French vocabulary.
HUBUNGAN KADAR HBA1C ≥ 7% DENGAN KADAR KOLESTEROL PADA PENDERITA DIABETES MELITUS TIPE 2 DI RUMAH SAKIT PERTAMINA BINTANG AMIN BANDAR LAMPUNG
Authors: Septiani Nabila Diandra , Zulfian Zulfian , Syuhada Syuhada , Purwaningrum Ratna
Published: March 2024

Abstrak: Hubungan Kadar Hba1c ≥ 7% Dengan Kadar Kolesterol Pada Penderita Diabetes Melitus Tipe 2 Di Rumah Sakit Pertamina Bintang Amin Bandar Lampung. Diabetes melitus merupakan penyakit metabolik yang ditandai dengan peningkatan gula darah. Diabetes melitus tipe 2 disebabkan oleh tubuh tidak menerima cukup insulin. Akibat dari kekurangan insulin ini adalah peningkatan kadar gula darah dalam tubuh. Komplikasinya meliputi penyakit jantung, gagal ginjal, dan kerusakan sistem saraf. Dalam pengobatan Diabetes Mellitus Tipe 2 akan dilakukan tes HbA1C. Tes Hemoglobin A1c (HbA1c), yang merupakan komponen integral pengobatan Diabetes Mellitus (DM), menunjukkan indeks rata-rata kadar glukosa darah pasien selama tiga bulan sebelumnya. Kolesterol adalah senyawa lemak kompleks yang diproduksi tubuh di hati. Jumlah kolesterol yang berlebihan dapat menyebabkan hiperkolesterolemia yang memicu penyakit jantung koroner. Oleh karena itu, perlu dilakukan pemeriksaan kadar kolesterol. Untuk mengetahui hubungan kadar HbA1c 7% dengan kolesterol pada pasien DM tipe 2 di RS Pertamina Bintang Amin Bandar Lampung. Jenis penelitian ini adalah analitik korelatif dengan metode penelitian cross sectional dan purposive sampling, data yang digunakan adalah data primer yaitu 30 sampel pasien Diabetes Melitus Tipe 2 yang melakukan pemeriksaan laboratorium langsung. Sampel yang diperoleh adalah pasien DM tipe 2 dengan kadar HbA1c <7% (0%) dan kadar HbA1c ≥7% (100%). Untuk kadar kolesterol diperoleh nilai <200 mg/dl (0%) dan ≥200mg/dl (100%). Hasil uji spearman diperoleh nilai p = 0,031 dan nilai r= 0,395 < 0,05 sehingga dapat dinyatakan terdapat hubungan antara kedua variabel yang diteliti, artinya ada hubungan antara kedua variabel yang diteliti. hubungan kadar HbA1c dengan kadar kolesterol pada pasien DM tipe 2 di RS Pertamina Bintang Amin.
HUBUNGAN DURASI DUDUK DENGAN KEJADIAN LOW BACK PAIN (LBP) PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS ABULYATAMA
Authors: Safira Heni , Emiralda Emiralda , Atika Ratih Ayu
Published: March 2024

Abstrak: Hubungan Durasi Duduk dengan Kejadian Low Back Pain (LBP) pada Mahasiswa Fakultas Kedokteran Universitas Abulyatama. Duduk dengan durasi yang lama hingga berjam-jam dan selanjutnya menjadi kebiasaan, dapat menimbulkan dampak jangka panjang seperti nyeri punggung bawah (LBP) yang dapat menurunkan kualitas belajar pada mahasiswa kedokteran. Penelitian ini bertujuan untuk mengetahui hubungan antara durasi duduk dengan kejadian LBP pada mahasiswa. Rancangan dalam penelitian ini menggunakan pendekatan cross-sectional. Populasi dalam penelitian ini adalah mahasiswa pendidikan dokter angkatan 2019, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh. Sampel pada penelitian ini berjumlah 94 orang dengan menggunakan teknik total sampling. Mahasiswa yang sedang mengambil cuti atau yang tidak menjawab pertanyaan dengan lengkap, diekslusi dari penelitian. Data yang diperoleh dianalisa menggunakan uji statistic Chi-square. Diketahui 36 responden (38,3%) duduk selama > 4 jam setiap harinya, dan 57 responden (60,6%) mengalami nyeri LBP kategori sedang. Hasil analisis dengan uji Chi-Square mendapatkan ρ-value = 0,036 (p<0,05). Hal ini dapat disimpulkan bahwa terdapat hubungan antara durasi duduk dengan kejadian LBP pada mahasiswa pendidikan dokter Universitas Abulyatama.
PENGARUH DIABETES MELITUS TIPE II TERHADAP GAGAL GINJAL KRONIS DI RSUD MEURAXA KOTA BANDA ACEH
Authors: Rahayu Intan , Saida Said Aandy , Mardalena Eva
Published: March 2024

Abstrak : Pengaruh Diabetes Melitus Tipe II Terhadap Gagal Ginjal Kronis Di RSUD Meuraxa Kota Banda Aceh. Diabetes melitus tipe II adalah penyakit kronis yang disebabkan oleh kenaikan glukosa dalam darah. diabetes melitus tipe II terjadi akibat resistensi insulin menganalisa pengaruh dari diabetes melitus tipe II terhadap gagal ginjal kronis. Selain itu, diabetes melitus tipe II dikenal dengan komplikasinya terhadap gagal ginjal kronis. Jumlah sampel pada penelitian ini adalah 75 sampel. Metode yang digunakan adalah metode analitik observasional dengan pendekatan retrospektif. Pendekatan retrospektif menggunakan instrumen rekam medis sebagai pedoman penelitian. Selain itu, metode penelitian ini menggunakan pendekatan Crosscheck dengan teknik wawancara bersama pasien hemodialisis. Sampel yang digunakan dalam penelitian adalah pasien hemodialisis RSUD Meuraxa Kota Banda Aceh. Analisa pada penelitian ini menggunakan uji analisa Chi square. Hasil dari penelitian ini adalah tidak terdapatnya pengaruh diabetes melitus tipe II terhadap gagal ginjal kronis. Tidak terdapat pengaruh yang signifikan antara diabetes melitus tipe II terhadap gagal ginjal kronis. Usia lansia akhir lebih beresiko besar terhadap kejadian gagal ginjal. Jenis kelamin pria lebih dominan mengalami gagal ginjal dibandingkan jenis kelamin wanita. Untuk riwayat penyakit, jumlah penderita hipertensi jauh lebih besar dibanding riwayat penyakit lainnya.
POTENSI INTERAKSI OBAT ANTIHIPERTENSI DI PUSKESMAS PINANG JAYA MENGGUNAKAN METODE OBSERVASI
Authors: Roni Rasikha Khairunnisa , Ulfa Ade Maria , Rudy Muhammad
Published: March 2024

Abstrak: Potensi Interaksi Obat Antihipertensi Di Puskesmas Pinang Jaya Menggunakan Metode Observasi. Interaksi obat adalah dua atau lebih obat yang diberikan secara bersamaan dapat memberikan efek masing-masing yang diklasifikasikan menjadi interaksi minor, moderat dan mayor. Hipertensi merupakan masalah kesehatan global yang terus berkembang di Indonesia. Puskesmas Pinang Jaya termasuk dalam Puskesmas Pemerintah di Bandar Lampung dengan jumlah pasien hipertensi kedalam 10 penyakit terbanyak yang ada di Bandar Lampung. Tujuan penelitian ini adalah untuk mengidentifikasi potensi interaksi obat antihipertensi pada pasien hipertensi rawat jalan di Puskesmas Pinang Jaya periode Januari-Desember 2022. Penelitian ini merupakan penelitian non-eksperimental (observasional) dengan pengumpulan data secara retroprospektif menggunakan metode purposive sampling. Data dianalisis secara deskriptif dengan penelusuran data secara retrospektif melalui data rekam medik. Hasil penelitian menunjukan bahwa terdapat 142 pasien (90%) dari 158 pasien berpotensi mengalami interaksi obat. Obat antihipertensi yang paling banyak digunakan adalah Calcium Channel Blocker (CCB) yaitu obat ampodipine. Kejadian interaksi obat antihipertensi yang paling banyak terjadi adalah pada tingkat moderat 121 kejadian (85%), sedangkan pada tingkat minor 11 kejadian (8%) dan tingkat mayor 10 kejadian (7%). Interaksi moderat yang terjadi dapat menyebabkan penurunan status klinis, sehingga memerlukan pengobatan tambahan seperti rawat inap atau rujukan.