bluuebunny/crossref_metadata_2025 huggingface dataset:
Fair Heroes and Heroines, Dark Commoners-Colourism in Bangla Films
Authors: Chatterjee Garga , Saha Swayamjit , Choudhury Akash Roy
Published: March 2020

In human society there exists colour-based variation. In many ethnicities, colour variation is associated with beauty and attractiveness prevails in society. In dominant endogamous societies within an ethnicity, these characteristics are preserved and highly prioritized as markers of physical attractiveness in that ethnicity. Such dominant groups within an ethnicity dominate others, among other things, in terms of public portrayal, places, spaces and various opportunities on the basis of characteristics largely possessed and hence prized by dominant groups and are held up as aspirational goals to the rest. People who have fairer skin tone as compared to the darker skin tone tries to dominate other in terms of public portrayal. These public portrayals are clearly seen in the case of visual mass media like cinema and advertisement. This paper explores whether such skin colour tone based bias exists in case of Bangali ethnicity. The skin tone of heroes and heroines of popular Bangla films produced in West Bengal was taken as a proxy to explore the nature of skin colour tone based bias (if any), in case of the Bangla mother tongue population – the 5th largest mother tongue population in the world. We found that the heroes and heroines have significantly lighter skin tones than other males and females of same ethnicity who are portrayed in a film. The results suggest that there exists significant skin colour based bias in the selection of heroes and heroines in Bangla films.
Finding a route to independence
Authors: Farran Emily Kate
Published: March 2020

Navigation – the ability to find our way through large-scale space – is one of our everyday activities. We take for granted that we can travel to work, navigate the aisles in a supermarket. Yet for individuals with neurodevelopmental disorders such as Down Syndrome and Williams Syndrome, poor navigation abilities can limit their independence.
Effect of Channel Interaction on Vocal Cue Perception in Cochlear Implant Users
Authors: Nogueira Waldo , Boghdady Nawal El , Langner Florian , Gaudrain Etienne , Baskent Deniz
Published: March 2020

Speech intelligibility in multi-talker settings is challenging for most CI users. One possibility for this limitation is the suboptimal representation of vocal cues in implant processing, such as the fundamental frequency (F0), and the vocal tract length (VTL). Previous studies suggested that while F0 perception depends on both spectral and temporal cues, VTL perception relies largely on spectral cues. To investigate how spectral smearing in CIs affects vocal cue perception in speech-on-speech (SoS) settings, parallel channels were simultaneously stimulated in 14 Advanced Bionics users to simulate channel interaction. Three such patterns were created: Sequential (stimulation of 2 simultaneous electrodes), Paired (4 electrodes), and Triplet stimulation (6 electrodes). F0 and VTL just-noticeable differences (JNDs; task 1), in addition to SoS intelligibility (task 2) and comprehension (task 3) were measured for each stimulation strategy. In tasks 2 and 3, four maskers were used: the same female talker, a male voice obtained by manipulating both F0 and VTL (F0+VTL) of the original female speaker, a voice where only F0 was manipulated, and a voice where only VTL was manipulated. JNDs were measured relative to the original voice for the F0, VTL, and F0+VTL manipulations. When spectral smearing was increased, a significant deterioration in performance was observed for all tasks, with no differences between Sequential and Paired stimulation. These results imply that CI users may tolerate certain amounts of channel interaction without significant reduction in performance on tasks relying on voice perception. This points to possibilities for utilizing parallel stimulation in CIs for reducing power consumption.
Turning the (virtual) world around: patterns in saccade direction vary with picture orientation and shape in virtual reality
Authors: Anderson Nicola C , Bischof Walter F. , Foulsham Tom , Kingstone Alan
Published: March 2020

Research investigating gaze in natural scenes has identified a number of spatial biases in where people look, but it is unclear whether these are partly due to constrained testing environments (e.g., a participant with their head restrained and looking at a landscape image framed within a computer monitor). We examined the extent to which image shape (square vs. circle), image rotation, and image content (landscapes vs. fractal images) influenced eye and head movements in virtual reality (VR). Both the eyes and head were tracked while observers looked at natural scenes in a virtual environment. In line with previous work, we found a bias for saccade directions parallel to the image horizon, regardless of image shape or content. We found that, when allowed to do so, observers move both their eyes and head to explore images. Head rotation, however, was idiosyncratic; some observers rotated a lot, while others did not. Interestingly, the head rotated in line with the rotation of landscape, but not fractal images. That head rotation and gaze direction respond differently to image content suggests that they may be under different control systems. We discuss our findings in relation to current theories on head and eye movement control, and how insights from VR might inform more traditional eye-tracking studies.
Introducing tomsup: Theory of Mind Simulations Using Python
Authors: Waade Peter Thestrup , Enevoldsen Kenneth C. , Vermillet Arnault-Quentin , Simonsen Arndis , Fusaroli Riccardo
Published: March 2020

Theory of Mind (ToM) is considered crucial for understanding social-cognitive abilities and impairments. However, verbal theories of the mechanisms underlying ToM are often criticized as under-specified and mutually incompatible. This leads to measures of ToM being unreliable, to the extent that even canonical experimental tasks do not require representation of others’ mental states. There have been attempts at making computational models of ToM, but these are not easily available for broad research application. In order to help meet thesechallenges, we here introduce the Python package tomsup: Theory of Mind Simulations Using Python. The package provides a computational eco-system for investigating and comparing computational models of hypothesized ToM mechanisms and for using them as experimental stimuli. The package notably includes an easy-to-use implementation of the variational recursive Bayesian k-ToM model developed by Devaine et al., 2014b and of simpler non-recursive decision models, for comparison. We provide a series of tutorials on how to: i)simulate agents relying on the k-ToM model and on a range of simpler types of mechanisms; ii) employ those agents to generate online experimental stimuli; iii) analyze the data generated in such experimental setup and iv) specify new custom ToM and heuristic cognitive models
Web of Science and Scopus are not global databases of knowledge
Authors: Tennant Jonathan
Published: March 2020

Both Web of Science and Scopus are critical components of our research ecosystem, providing the basis for university and global rankings, as well as for bibliometric research. However, both are structurally biased against research produced in non-western countries, non-English language research, and research from the arts, humanities and social sciences. This viewpoint emphasises the damage that these systematic inequities pose upon our global knowledge production systems, and the need to research funders to unite to form a more globally-representative, non-profit, community-controlled infrastructure for our global research knowledge pool.
A review of asset liability management models
Authors: Bhat Dilawar Ahmad
Published: March 2020

The study provides an overview of the evolution of ALM from the idea of asset-liability matching to sophisticated techniques like stochastic programming. This can help ALM practitioners in banks and other entities to choose a suitable ALM strategy for managing their portfolios efficiently.
Time-Varying Pricing May Increase Total Electricity Consumption: Evidence from Costa Rica
Authors: Capitán Tabaré , Alpízar Francisco , Madrigal-Ballestero Róger , Pattanayak Subhrendu K.
Published: March 2020

We study the implementation of a time-varying pricing (TVP) program by a majorelectricity utility in Costa Rica. Because of particular features of the data, we use recently developed understanding of the two-way fixed effects differences-in-differences estimator along with event-study specifications to interpret our results. Similar to previous research, we find that the program reduces consumption during peak-hours. However, in contrast with previous research, we find that the program increases total consumption. With a stylized economic model, we show how these seemingly conflicted results may not be at odds. The key element of the model is that previous research used data from rich countries, in which the use of heating and cooling devices drives electricity consumption, but we use data from a tropical middle-income country, where very few households have heating or cooling devices. Since there is not much room for technological changes (which might reduce consumption at all times), behavioral changes to reduce consumption during peak hours are not enough to offset the increased consumption during off-peak hours (when electricity is cheaper). Our results serve as a cautionary piece of evidence for policy makers interested in reducing consumption during peak hours—the goal can potentially be achieved with TVP, but the cost is increased total consumption.
Do Nurses Use Discourse Markers Differently when Using Their Second Language as Opposed to Their First while Interviewing Patients?
Authors: Han Yeji , Segalowitz Norman , Khalil Laura , Kehayia Eva , Turner Carolyn , Gatbonton Elizabeth
Published: March 2020

Les auteurs se demandent si l’utilisation de marqueurs discursifs change, dans les interactions des infirmières avec les patients, en fonction de l’usage qu’elles font de leur langue maternelle (L1) ou de leur langue seconde (L2). Les marqueurs sont analysés à titre de marqueurs de maintien du tour de parole, indiquant la « prise en compte » et de marqueurs de transition dans le discours, indiquant un changement de sujet ou de locuteur dans la conversation. Ces deux catégories de marqueurs diffèrent sur le plan du degré de gestion du discours et du contrôle interactionnel. Seize infirmières mènent auprès d’un patient de L1 anglaise et d’un patient de L1 française un entretien visant l’évaluation de la douleur, entretien dans lequel les infirmières utilisent leur propre L1 dans un cas et leur propre L2, moins bien maîtrisée, dans l’autre. Les résultats de l’étude ne permettent pas de confirmer la première hypothèse, selon laquelle les infirmières devraient normalement utiliser les marqueurs discursifs plus fréquemment en L1 qu’en L2. Ils confirment toutefois la seconde hypothèse, selon laquelle les infirmières devraient utiliser les marqueurs de changement de sujet moins fréquemment en L2 qu’en L1, comparativement à leur usage (de base) des marqueurs de maintien du tour de parole. Les constatations des auteurs, en particulier l’attestation de la seconde hypothèse, pourraient avoir des répercussions sur le développement de la formation en L2 des professionnels de la santé.
ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ ПРОЯВУ СОРОМ’ЯЗЛИВОСТІ У ДІТЕЙ МОЛОДШОГО ДОШКІЛЬНОГО ВІКУ
Authors: Бондарчук Оксана
Published: March 2020

У статті здійснено теоретичний аналіз проблеми прояву та розвитку сором’язливості у дітей молодшого дошкільного віку, експериментально проаналізовано психологічні детермінанти особистісної сором’язливості у 3-4 річному віці. Теоретичне дослідження продемонструвало, що сором’язливість є різносторонньою якістю особистості, яка зазвичай асоціюється із замкнутістю, невпевненістю, боязливістю, соромом. Дуже часто ранній прояв дитячої сором’язливості залишається непомітним та ототожнюється з інтровертованістю, несміливістю, тривожністю. Серед чинників появи особистісної сором’язливості у дитячому дошкільному віці називають недостатній розвиток комунікативних знань і вмінь, копіювання поведінки одного з членів сім’ї, поведінкову скутість, постійне відчуття тривоги, негативний образ власного «Я». Аналіз психологічних джерел дозволив виділити такі компоненти особистісної сором’язливості молодшого дошкільника: емоційно-оцінний, поведінковий і комунікативний. Ці складові активно розвиваються під час психофізіологічного дозрівання дитини та здійснюють взаємовплив на формування її самооцінки. Важливого значення у цей віковий період набуває також процес автономії, коли дитина починає робити перші самостійні кроки у дорослому світі, намагаючись продемонструвати особистісне «Я». Беззаперечного значення набуває й гармонійний емоційний розвиток молодшого дошкільника, під час якого формується емоційне самоставлення до себе, однолітків і дорослих, а негативний досвід взаємодії може слугувати основою майбутньої недовірливої поведінки дитини. Також варто зазначити, що психологічною особливістю особистісної сором’язливості у молодшому дошкільному віці є майбутня проєкція негативної оцінки оточення і переживання почуття дискомфорту в присутності сторонніх людей.
LOJİSTİK İŞLETMELERİNDE ORTAYA ÇIKAN MALİYETLERİN STRATEJİK MALİYET YAKLAŞIMLARI AÇISINDAN KARŞILAŞTIRILMASI
Authors: KURTLAR Murat , ATIŞ Caner
Published: March 2020

Lojistik işletmeleri, sektörlere sunduğu lojistik hizmet faaliyetleri ile maliyet avantajı ve müşteri memnuniyeti sağlamaktadır. Lojistik işletmelerinin finansal durum tablolarında, ulaştırma (taşıma) ve depolama gibi önemli iki ana faaliyetin yerine getirilmesi için gerekli olan sabit varlıklar ile ambalajlama, etiketleme, istifleme, bilgi iletimi gibi faaliyetler için ise çalışma sermayesi ve işçilik faaliyetleri önemli yer tutmaktadır. Lojistik işletmelerinde gerçek maliyet bilgilerinin izlenmesi önem arz etmektedir. Bu çalışma, ulaştırma ve depolama lojistik faaliyetlerine yönelik hizmet sunan bir lojistik işletmesinin maliyet kalemlerinin hem zaman etkenli faaliyet tabanlı maliyet saptama hem de faaliyet tabanlı maliyet saptama yaklaşımlarının uygulanmasından elde edilen sonuçların karşılaştırılmasından oluşmaktadır.
FRAUD DETECTING WITH BENFORD’S LAW: AN ALTERNATIVE APPROACH WITH BDS AND CRITIC VALUES
Authors: ÖZEVİN Onur , YÜCEL Rahmi , ÖNCÜ Mehmet Akif
Published: March 2020

Despite has many critical as much as defenders, Benford’s Law has been used many different ways in accounting. The purpose of the study is to create an alternative standard and critical values that can be used to assess financial data compliance with Benford's law for using as an audit procedure. To this end, the allowable deviation limits were determined on an average basis by analysing the quarterly (20 periods total) balance sheet and income statements of the companies traded in BIST for the years 2013-2017. Analysis done in Excel software by performing 1. Digit, 2. Digit and First 2 Digit tests of Benford Analysis. As a result, a new measuring standard BDS (Benford Digit Score) and conformity limits have been created that evaluated is more effective for audit aims.
Health Problems among Disciplines at a Regional University in Southern Thailand: A Descriptive Study
Authors: Sripaew Supakorn , Kongkamol Chanon
Published: March 2020

Objective: To determine incidence of various health problems among Prince of Songkla University (PSU) students, and its distribution among disciplines. Material and Methods: A Retrospective study, collecting secondary de-identified hospital records of 45,093 PSU students, over the 6-year period of study; from 1st, January 2012 to 31st, December 2017. Results: According to data from 45,093 students, there were 8 groups of influential health problems that were shared in approximately 80 percent of all diagnoses. Acute upper respiratory tract infections played the greatest incidence among all disease groups. Apart from that, common health issues found in adolescence consisted of; common skin diseases, traffic accidents, and diseases of the digestive system also played a part as the most common problems. Even if the traffic accidents rate seemed to be overlooked by its number, its incidence rate was 17.41 per 1,000, which was above the provincial rate as well as country rate. Disciplines in the medical group and freshmen group were the highest of patients having most of the common problems. Each health problem incidence rate, which varied within the university campus, seemed to be from the difference of disease burden among disciplines; rather than the ease of facility accessibility. Conclusion: The collegians experienced wide ranges of common health problems, which were predominated in adolescents, and adults. Medical sciences students and freshmen were the highest number of patients for almost all health issues. Overall, health problems among the collegians probably varied in the campus due to specific characteristics in each disciplines, and differed as to the different context in other universities.
Program Kemitraan Universitas Bagi Badan Usaha Milik Desa (BUMDES) Desa Losari, Kecamatan Pakis, Kabupaten Magelang
Authors: Dewi Veni Soraya , Farida Farida , Pramesti Diesyana Ajeng
Published: March 2020

Tujuan dari pengabdian ini adalah mengetahui dan mengevaluasi mengenai SWOT, memberdayakan potensi yang dimiliki Desa Losari, dan memotivasi masyarakat untuk konsisten secara bertahap melakukan analisis SWOT sehingga terbentuk kelembagaan masyarakat yang partisipatif dan mandiri serta meningkatnya rata-rata pendapatan warga desa dan pendapatan desa secara bertahap. Metode yang digunakan untuk mencapai tujuan tersebut yaitu dengan melakukan pelatihan dan pendampingan yang melibatkan pengurus BUMDES dan masyarakat untuk bersama-sama menelaah analisis SWOT di Desa Losari. Tahapan kegiatan yang akan dilakukan meliputi persiapan, sosialisasi, pelaksanaan pelatihan, pendampingan, evaluasi dan penyusunan laporan yang dilakukan selama 4 bulan
Pendampingan Guru SD dalam Penggunaan Media Pembelajaran Online “See Saw” pada Pembelajaran Menulis Bahasa Inggris
Authors: Fidian Athia , Pradana Agrissto Bintang Aji
Published: March 2020

Pemanfaatan media pembelajaran online sebagai media yang dekat dan diharapkan dapat memotivasi siswa dalam pembelajaran belum dimanfaatkan optimal oleh guru Bahasa Inggris SD di Kec. Magelang Tengah. Pembelajaran yang bergantung pada LKS tanpa memberikan pengalaman langsung kepada peserta didik, membuat siswa bosan dan tidak tertarik mengikuti pembelajaran. Hal ini berdampak pada menurunnya motivasi peserta didik untuk mengikuti pembelajaran dan kurang optimalnya peserta didik dalam proses belajar. Oleh karena itu, akan dilaksanakan pengabdian kepada masyarakat yang bertujuan untuk meningkatkan pemahaman dan keterampilan guru dalam penggunaan media pembelajaran online dengan menggunakan aplikasi “see saw”. Target khusus pengabdian ini adalah perwakilan guru Bahasa Inggris SD se-Kecamatan Magelang Tengah yang berjumlah 10 orang. Tahapan kegiatan diawali dengan penyuluhan, pelatihan, penerapan dan pendampingan pada penggunaan media pembelajaran online “see saw” yang akan dilaksanakan dalam kurun waktu 3 bulan. Pada pertemuan pertama, sasaran akan berdiskusi terkait penggunaan media pembelajaran “see saw” dan disimulasikan penggunaan dari media pembelajaran tersebut. Pada pertemuan ke-2, sasaran mulai berlatih mengoperasikan media pembelajaran tersebut. Tahapan berikutnya adalah penerapan dan monitoring serta evaluasi pada proses penggunaan media pembelajaran online “see saw”. Hasil dari pengabdian ini akan dijadikan referensi untuk mengembangkan forum diskusi dan kegiatan guru bahasa Inggris di Kecamatan Magelang Tengah
Formy podawcze narracji, opisu i argumentacji w ujęciu systemowo-funkcjonalnej analizy dyskursu
Authors: Wolańska Ewa , Wolański Adam
Published: March 2020

Artykuł zawiera analizę dekonstrukcyjną trzech stosunkowo często spotykanych form podawczych: narracji, opisu i argumentacji. Analiza ta utrzymana jest w duchu systemowo-funkcjonalnej analizy dyskursu, który to nurt badawczy kładzie nacisk na sytuacyjne, kontekstowe i kulturowe aspekty użycia języka. Wyniki badań poczynione w toku analiz mogą się okazać pomocne w teorii i praktyce logopedycznej odwołującej się do różnych typów dyskursów w normie i patologii.
Strategie poradnikowe w blogach ekonomicznych
Authors: Suska Dorota
Published: March 2020

Artykuł przedstawia pragmalingwistyczne analizy blogów ekonomicznych jako reprezentacji współczesnego dyskursu poradnikowego. Analizy koncentrują się na opisie tekstowych działań autorów blogów, które mają na celu zainicjowanie dialogu z odbiorcą oraz wyprofilowanie go, zgodnie z zaplanowaną strategią poradnikową. Autorka omawia tytuły blogów jako inicjalne parateksty, następnie wyróżnia dwa typy ekonomicznych blogów poradnikowych: eksperckie i praktyczne (na podstawie takich parametrów pragmatycznych, jak m.in.: relacje między nadawcą a odbiorcą, oficjalność – nieoficjalność, procedury doradzania).
Zbigniew Tarkowski, Bilingwizm i mutyzm w kontekście opóźnionego rozwoju mowy, Wydawnictwo Aureus, Wydawnictwo Naukowe UPH, Kraków – Siedlce 2018, ss. 140.
Authors: Tarkowski Zbigniew
Published: March 2020

Brak
Supervisory System For Monitoring, Control And Estimating Thermal Comfort For Broiler and Laying Hens Production Sheds
Authors: Mollo Neto Mario , Matulovic Mariana , Sérgio Barbosa dos Santos Paulo
Published: March 2020

This research aims to promote the project for the construction of software, firmware, and micro-controlled hardware, which together allow the automatic control of the temperature and humidity index (THI) in real-time the intensive production environment in poultry and laying hens production houses, thus avoiding productive losses due to the stress to which the birds are subjected. This system aims, from the information from a set of sensors, connected to a microcontroller acquisition and control board, to infer the temperature and humidity index from the measured climatic variables, to enable the corresponding activation of electronic interfaces with electric actuators, for the automatic activation of ventilation devices, humidification and curtain actuation and the lighting of production houses, keeping the environmental conditions of the house within a convenient range of temperature and relative humidity to ensure thermal comfort and thus avoiding bird stress. Thus, helping to mitigate production losses and facilitating managers real-time monitoring of the shed to achieve greater productivity and competitiveness.
DYNAMIC MODELING AND STABILITY ANALYSIS OF A NONLINEAR SYSTEM WITH PRIMARY RESONANCE
Authors: Antonio Borges Romes , Rabelo Marcos N. , Purcina Alcione B. , Henrique Marcos L.
Published: March 2020

In recent years, there has been growing interest in the study of nonlinear phenomena. This is due to the modernization of structures related to the need of using lighter, more resistant and flexible materials. Thus, this work aims to study the behavior of a mechanical system with two degrees of freedom with nonlinear characteristics in primary resonance. The structure consists of the main system connected to a secondary system to act as a Nonlinear Dynamic Vibration Absorber, which partially or fully absorbs the vibrational energy of the system. The numerical solutions of the problem are obtained using the Runge-Kutta methods of the 4th order and approximate analytical solutions are obtained using the Multiple Scales Method. Then, the approximation error between the two solutions is analyzed.

Using the aforementioned perturbation method, the responses for the ordinary differential equations of the first order can be determined, which describe the modulation amplitudes and phases. Thus, the solution in steady state and the stability are studied using the frequency response. Furthermore, the behavior of the main system and the absorber are investigated through numerical simulations, such as responses in the time domain, phase planes and Poincaré map; which shows that the system displays periodic, quasi-periodic and chaotic movements. The dynamic behavior of the system is analyzed using the Lyapunov exponent and the bifurcation diagram is presented to better summarize all the possible behaviors as the force amplitude varies. In general, the main characteristics of a dynamic system that experiences the chaotic response will be identified.
Middle Childhood Adverse Psychomotor Outcomes from Malaria in Pregnancy: A Study using the Denver Developmental Screening Test-II
Authors: Paraguassu-Chaves Carlos Alberto , Barros Filho Allan Kardec Duailibe , Tomaz Carlos , Tavares Maria Clotilde H , Moreira Dantas Lenita Rodrigues , Trindade Carla Dolezel , Filho Simão Aznar , Carvalho Christian Diniz , Almeida Fabrício Moraes de , Neto João Viana Fonseca
Published: March 2020

Objective: to evaluate changes in the development of premature children aged 5 to 6 years, born to mothers with malaria during pregnancy and to compare them to a control group of premature children born to mothers who did not have malaria during pregnancy. Methods: cross-sectional and analytical study. The Denver test-II was applied to 20 children in the study group and 20 children in the control group. Results: in the group of premature children of mothers with malaria during pregnancy, the vast majority showed abnormal performance with more significant changes in the activities of the language sector "define seven words", "say two compound words", "understand four prepositions" and "account five blocks”, “knows three adjectives”. In the fine-adaptive motor sector, the activities "draw people with six parts", "copy disassembled square", "copy +" and in the gross motor sector "swing your foot for six seconds", "swing your foot for five seconds", "swing the foot for four seconds", "rocks the foot for three seconds", were the most important developmental changes. In the control group, the performance of suspected delay or possible abnormality was more concentrated in the gross motor sector. Conclusions: children from 5 to 6 years of age, born prematurely to mothers with malaria during pregnancy, 80% had suspected abnormal performance, a result much higher than the group of children born prematurely to mothers without malaria. These results strongly suggest that malaria disease during pregnancy alters fetal development, producing developmental sequelae that can be detected even at 5 to 6 years of age. In addition, the results support the use of the Denver test-II as a simple screening method for the assessment of delays in child development, covering broad motor coordination (coarse), fine motor coordination (adaptive), language and personal-social adaptation. This test has been used to identify children who are at risk of developing problems and to monitor the child longitudinally.
THE GENESIS OF TOOLS FOR TEACHING PUPILS TO DEVELOP FLOWCHARTS
Authors: Zubrilin A. A. , Makarov M. N.
Published: March 2020

The historical perspective provides an overview of how to study flowcharts in a school informatics course. Computer applications and Internet services are considered that automate the development of flowcharts. It is shown how 3D technologies can help an informatics teacher in preparing 3D models for the study of flowcharts.
ІНТЕГРОВАНІ МАРКЕТИНГОВІ КОМУНІКАЦІЇ ЯК ЧИННИК ЕФЕКТИВОГО РОЗВИТКУ ПІДПРИЄМСТВ
Authors: Zhaldak Anna , Bychkovskaya Anna
Published: March 2020

У статті розглянуто інтегровані маркетингові комунікації як чинник забезпечення ефективного розвитку підприємств.  Сформовано визначення інтегрованих маркетингових комунікацій та досліджено, як дане поняття  розглядали різні автори. Проаналізовано причини виникнення інтегрованих маркетингових комунікацій у другій половині XX століття. Визначено основні критерії та види інтеграції. Розглянуто принципи комунікації за П. Смітом.
Особливостями формування інтегрованих маркетингових комунікацій та їх відмінностями від звичайного комплексу маркетингу визначено: чітке визначення цілей маркетингових комунікацій, що відповідають загальним цілям підприємства; плановий підхід, що передбачає узгодження всієї маркетингової комунікаційної діяльності; ранжування цільової аудиторії; управління всіма формами контактів, як основа комунікаційної діяльності; ефективний менеджмент та інтеграція всіх елементів просування; ранжування інструментів просування. Визначено переваги такої інтеграції порівняно із традиційним підходом.
Для визначення того, як маркетингові комунікації впливають на ефективність розвитку підприємств використаємо метод кореляційно-регресивного аналізу. Для досліджуваного підприємства А доцільно розглянути вплив маркетингових комунікацій в контексті розвитку HR-бренду. Досліджено взаємозв’язки між чисельністю розробників, витратами на маркетингові комунікації та їх вплив на результуючу ознаку – прибуток підприємства. В якості першої факторної ознаки візьмемо чисельність розробників, адже як вже було зазначено саме людські ресурси є основним ресурсом компанії та здатні формувати його інноваційний потенціал. В якості другої факторної ознаки візьмемо загальні витрати на маркетингові комунікації, адже вони сприяють залученню як співробітників, так і клієнтів. В якості третьої факторної ознаки оберемо коефіцієнт рентабельності маркетингових витрат, щоб показати, що ефективне планування та використання комплексу маркетингових комунікацій впливає на прибутковість підприємства.
ПЕРСПЕКТИВИ РОЗВИТКУ СПІВРОБІТНИЦТВА УКРАЇНИ З РЕСПУБЛІКОЮ КОРЕЯ У ПРІОРИТЕТНИХ ВИДАХ ЕКОНОМІЧНОЇ ДІЯЛЬНОСТІ
Authors: Venger Vitalii
Published: March 2020

У статті розглядаються перспективи розвитку співробітництва України з Республікою Корея у пріоритетних видах економічної діяльності. Проаналізовано українсько-корейські відносини та визначено напрями активізації двостороннього співробітництва. Виявлено, що Республіка Корея завжди розглядала Україну як стратегічного партнера через великий потенціал для сприяння взаємовигідному співробітництву і загальним інтересам. Україна ж розглядає Республіку Корея, насамперед, як важливого торговельного партнера. Двостороння співпраця між Республікою Корея та Україною триває понад 25 років. При цьому між країнами не існує питань політичного характеру, які б обтяжували двосторонні відносини. Проте у певних сферах залишаються питання, що вимагають вирішення та активізації двостороннього співробітництва. У Республіці Корея переконані, що подальше співробітництво між двома країнами має відбуватися з дотриманням трьох принципів, зокрема: орієнтуватися на цінності; орієнтуватися на глобальність; орієнтуватися на майбутнє. Доведено, що основними напрямами української зовнішньої політики на сучасному етапі розвитку двостороннього співробітництва мають стати: активізація політичного діалогу, інвестиційного та торговельно-економічного співробітництва з Республікою Корея. При цьому використання інвестиційних і технологічних можливостей Республіки Корея є додатковим шансом для модернізації та реіндустріалізації української економіки.
Аналіз нормативно-правової бази показав, що з моменту встановлення дипломатичних відносин з Республікою Корея було підписано низку міжнародно-правових документів, які регулюють взаємовідносини між двома країнами у політичній, економічній, торговельній, науково-технічній, культурно-гуманітарній та інших сферах.
На основі проведеного аналізу наукової літератури та нормативно-правової бази доведено, що пріоритетними напрямами економічного співробітництва у контексті українсько-корейських відносин є: розвиток торговельно-економічного співробітництва шляхом нарощування українського експорту для споживачів Республіки Корея; активізація інвестиційної діяльності шляхом усунення податкових та митних перепон для корейських інвесторів; активізація науково-технічного співробітництва шляхом залучення провідних освітніх та наукових установ Республіки Корея та створення спільних інститутів.
Pengaruh Degree of Financial Leverage dan Degree of Operating Leverage Terhadap Profitabilitas
Authors: Puspitasari Ni Made Dwi , Warmana G. Oka , Astiti Ni Putu Yeni
Published: March 2020

Leverage is the use of assets and sources of funds that incur fixed costs, which aim to increase the potential returns of shareholders. This study aims to determine the effect of degree of financial leverage and degree of operating leverage on profitability. The sample of this study was 19 transportation companies listed on the Indonesia Stock Exchange in 2015-2017. The data is analyzed by multiple linear regression. The test results show that: 1) Financial Leverage has a negative and significant effect on profitability; 2) Operating Leverage has a positive and significant effect on profitability. Based on these findings, it is suggested that the company can use the operating leverage to improve profitability, but to be careful in the use of financial leverage because it can reduce profitability.
Stručni suradnici u glazbenim školama u Republici Hrvatskoj
Authors: Sokol Marina
Published: March 2020

Predmet je istraživanja broj zaposlenih stručnih suradnika na neodređeno
radno vrijeme u glazbenim osnovnim i srednjim školama u Republici Hrvatskoj. U istraživanju je sudjelovalo 38 ravnatelja glazbenih škola, od sveukupnog broja od 52 samostalne glazbene osnovne i srednje škole. Ispitivan je postojeći broj zaposlenih stručnih suradnika u glazbenim školama, profil stručnog suradnika koji je zaposlen u glazbenoj školi te
subjektivna procjena ravnatelja postoji li potreba zapošljavanja stručnih suradnika u glazbenim školama. Rezultati upućuju na zaključak kako je u glazbenim školama zaposlen zanemariv postotak stručnih suradnika, a procjena ravnatelja upućuje na činjenicu kako postoji velika potreba za različitim profilima stručnih suradnika u glazbenim školama bez obzira radi li se o osnovnoj ili srednjoj glazbenoj školi. Izrazito je važno napomenuti kako se ravnatelji, stručni suradnici, odnosno odgojno-obrazovni djelatnici te učenici i roditelji ne smiju zadovoljiti postojećim stanjem bez obzira na trenutnu situaciju. Cilj je
provedenog istraživanja potaknuti više obrazovne instance na akciju zapošljavanja stručnih suradnika u glazbenim školama u svrhu unapređenja
odgojno-obrazovnog procesa, pružanja pomoći i podrške učenicima u glazbenim osnovnim i srednjim školama, uvažavanja odredbi Državnog pedagoškog standarda te potpunog iskorjenjivanja diskriminacije koja se vrši naspram glazbenih škola u području zapošljavanja stručnih suradnika
na neodređeno radno vrijeme.
Šezdeset godina kontinuiranog rada učeničke zadruge u Osnovnoj školi „Ivan Filipović“ u Velikoj Kopanici 1957.–2017.
Authors: Munjiza Emerik , Munjiza Ivan
Published: March 2020

Autori su istražili i prikazali šezdesetogodišnji kontinuirani rad učeničke zadruge u Osnovnoj školi „Ivan Filipović“ u Velikoj Kopanici. Rad navedene zadruge analiziran je iu kontekstu suvremenog pokreta učeničkog zadrugarstva Hrvatske poslije Drugog svjetskog rata. Rad je strukturiran u tri sadržajne cjeline. U prvoj cjelini raspravlja se o općem i nacionalnom pokretu učeničkog zadrugarstva. U drugoj cjelini analizira se rad navedene školske zadruge između 1957. i 1974. godine. Rad te učeničke zadruge između 1975. i 2017. godine prikazan je u
trećoj cjelini. Dosezi, uspjesi pa i ograničenja analizirani su unutar sljedećih sadržajnih kategorija: Opći razvojni put zadruge, Rad u sekcijama i materijalna proizvodnja, Ostali oblici rada u učeničkoj zadruzi, Ustroj učeničke zadruge i motivacijski oblici, Smotre, susreti, posjete i priznanja. Nepobitno je utvrđeno da je ova učenička zadruga u kontinuitetu ispunjavala bitnu odrednicu učeničke zadruge proizvodno-tržišnu orijentaciju. Proizvodno-tržišna orijentacija realizirana je na realnom i
lokalnom ugovornom tržištu. Istovremeno ta učenička zadruga permanentno
je bila otvorena za školsko-nastavne inovacije. U okviru zadruge realiziran je društveno-korisni i proizvodni rad kao i tečajni oblici nastave koji se odnose na poljoprivrednu proizvodnju. Ustrojstvo zadruge
i motivacijski oblici osiguravali su potreban učenički interes za rad u
njoj, a često puta i više od toga. Istraživanje se temelji na relevantnoj literaturi i na izvornoj arhivskoj školskoj dokumentaciji i dokumentaciji učeničke zadruge. U suvremenoj školskoj i kurikularnoj reformi trebalo bi ozbiljno razmisliti i o mogućnostima koje pruža učenička zadruga u uvođenju života u školu, pripremanju učenika za stvarni život, povezivanju teorije i prakse i različitih mogućnosti u realizaciji izvanučioničke nastave.
Ispitna tjeskoba kod učenika
učeničkih domova u Republici Hrvatskoj
Authors: Brlas Siniša , Jukić Karolina , Šokec Tomislav , Martinušić Ivana , Imrović Ana
Published: March 2020

This paper analyzes the topic of mental health, more specifically the exam anxiety of pupils that stay in student dorms and its perception from the perspective of their professors-educators. Examination anxiety is common in situations when displaying knowledge, skills, or public presentation is present, especially when this is subject to others' evaluation. When low or moderate, exam anxiety can be encouraging and motivating, whereas high levels of exam anxiety may become paralyzing and prevent a successful outcome of the exam. If this situation happens on a recurring basis, it causes the inability for the pupil to achieve educational goals, which in turn becomes frustrating and stressful to them. This can have a negative impact on their mental health. Results of this online research conducted throughout student dorms across Croatia showcase that the majority of pupils go through moderate levels of exam anxiety, and that educators perceive higher levels of anxiety that the pupils reported. Results also showcase the qualitative data about the most common physical and emotional changes pupils go through, thoughts they experience during exams, and their likelihood to look for help from educators.
Odgoj za vrednote u školi
Authors: Maltar Okun Tanja
Published: March 2020

Mladi su u današnje doba materijalizma slabo upoznati s moralnim kategorijama i etičkim vrijednostima pa bi, po svemu sudeći, odgojnu krizu u kojoj se upravo nalazimo uvelike smanjilo promicanje vrijednosti
(vrednota) kod mlađih generacija, napose u odgojno-obrazovnim ustanovama. U članku se raspravlja o samom pojmu vrijednosti te klasifikaciji spomenutog pojma, o mladima danas te značajnoj ulozi učitelja i škole u promicanju vrijednosti. Spomenuta je zadaća škole, a posebice učitelja, zauzimanje vodećih uloga u promicanju općeljudskih vrijednosti koje on ostvaruje posebno planiranim programima i aktivnostima, primjerima koje bira, a ponajviše svojim ponašanjem. Dobar
odgojitelj treba djelovati na racionalnu, emocionalnu i voljnu sferu svakog odgajanika kako bi on usvojio navike moralnog ponašanja i djelovanja. Svjesni smo da bez vrijednosno usmjerenih mladih generacija ne možemo očekivati zdravo, savjesno i moralno društvo pa time ni napredak za našu zemlju.
THE STUDY OF TABOO AND EUPHEMISM ON THE ENGLISH DEPARTMENT STUDENTS IN UNIVERSITAS PAMULANG
Authors: Haryati Haryati
Published: March 2020

This study was aimed to find out the kinds of taboo and euphemism words among college students of faculty of letter at Universitas Pamulang, and the reasons why the students select to utter taboo or euphemisms. A qualitative analysis including would be conducted in this research. The respondents of this study were the fourth semester students (regular A class) taking the speaking 4 at English department of Pamulang University academic year 2018/2019. Out of 176 students of the population, 40 students (20 males and 20 females) will be chosen as the samples based on the purposive sampling. To collect the data, the writer used two kinds of instruments: an observation of students’ speaking conversation and interview. These instruments were administered to answer stated research questions. As a result, the writer found that most male students preferred uttering taboo words, and the female students seemed to utter euphemism instead of taboo words. The result was influenced by some factors. Theoretically, the research finding would enrich the teachers’ skills to introduce euphemism as a substitution to replace the use of taboo words in students’ conversation and assist students to utter proper words in social situation that leads politeness.
WOMAN AND TECHNOLOGY: A STUDY ON GENDER PORTRAYAL OF A FEMALE CYBORG IN GHOST IN THE SHELL (2017) MOVIE
Authors: Cahyo Pujo Sakti Nur , Suryaningtyas Riyan Evrilia
Published: March 2020

This study aims to analyze gender portrayal in Ghost in the Shell (2017) movie by applying Donna Haraway’s concept of cyborgs as in her Cyborg Manifesto. Focusing on the analysis of narrative and non-narrative elements, this research seeks to reveal how the main character is portrayed as a female cyborg. As a result, the writers found that her shifting existence as a female cyborg in the movie is the representation of how women can be the subject by affiliating with technology. The assumption of women as the "object" of technology is no longer exist, and they are competent to have a career in technology. As a conclusion, this movie promotes the idea of women empowerment in technology by the affiliation of women and technology.
THE CASE OF IMMIGRANT PARENTS IN RAISING THEIR MULTILINGUAL CHILDREN
Authors: Dani Ersika Puspita , Yanti Simaremare Friska
Published: March 2020

This qualitative research investigated real events in the case of immigrant parents in raising their multilingual children. This focused to find out what kinds of the parenting style to make their children multilingual, how the processes occurred, and what the language problems during the multilingual children process were. In conducting this research, natural social phenomenon methods in interview transcript, field notes, visual materials, photographs, video recordings, documented human experiences whose data were collected and analyzed. There were three findings, they were (1) there are two styles of parenting applied by 8 parents, involves: 7 parents applied the authoritative parenting styles, and 1 parents applied authoritarian style in raising their multilingual children. (2) There are many processes that are done by parents in raising their multilingual children. Dominantly, multilingual children have used to learn multilingual languages from their parents and environments, their parents always familiarize themselves to always be able to adjust in social, cultural, habits, geographical residence, and so on, which is always supported by the situations, and conditions occurred at that time. (3) There are only two kids are found to have a problem, namely dyslexia and code switching.
Test on the Antioxidant Activities of Methanol Extract of Bidara Leaves (Ziziphus spina-christi L.) using the DPPH Radical Immersion Method
Authors: Pambudi Dwi Bagus , Fajriyah Nuniek Nizmah , Shalekhah Vidiah Rizka
Published: March 2020

Bidara (Ziziphus spina-christi L.) is a tropical tree originating from Sudan in which it is commonly known as "Nebeq" in Saudi Arabia. It is of a bioactive compound - a flavonoid compound, which is the potential to be used as an antioxidant. It is capable of inhibiting any cell damages caused by free radicals. This study aimed to measure the activities of the free radicals in methanol extracts of Z. spina-christi leaves. The process of extracting the Z. spina-christi leaves was carried out through the maceration method using methanol as a solvent. The qualitative analysis of chemical compounds with certain eluents using thin-layer chromatography (TLC) was purposely to determine the groups of active compounds in extracts. The measurement of antioxidant activities was carried out using the 1,1-Diphenyl-2-picryl Hidrazyl (DPPH) immersion method in which absorption was measured at a maximum wavelength of 513 nm. The results showed that the methanol extract of Z. spina-christi leaves had a very weak antioxidant activity with the IC50 value of 466.804 �g/ml. The results of the bioautographic profile showed the presence of flavonoid compounds, phenols, saponins, and tannins.
Effect of Broccoli (Brassica oleracea L. var. italica) Extract on Bleeding Time in Male White Mice (Mus musculus L.)
Authors: Sammulia Suci Fitriani , Almahdy Almahdy , Rezky Aldo Wahyu
Published: March 2020

Cessation of bleeding is influenced by many factors including the type of medication used. The use of drugs to stop bleeding can be done in various ways, one of which is the use of traditional medicine. One of the traditional plants that can be used as a stop bleeding is broccoli (Brassica oleracea L. var. italica) which has a fairly high vitamin K content, where is efficacious as hemostatic. This study aims to determine the effect of broccoli on the bleeding time of mice tail cuts. The first group was negative control (Na-CMC), the second group was positive control (tranexamic acid), while groups three, four, and five were broccoli extract dose of 20, 40, and 60 mg/kg BW, respectively. All treatments were given orally for seven days. Bleeding time was calculated from the initial blood loss until the blood stopped (tail bleeding I method) and the data were analyzed with the ANOVA one way test and the post hoc Least Significant Difference (LSD) statistical test. The results showed that there were differences in the time to stop bleeding in the treatment control group at a dose of 20 mg/kg BW (122.60 � 29.535 seconds), 40 mg/kg BW (102.40 � 9.607 seconds) and 60 mg/kg BW (90.40 � 3.845 seconds). From these results, it can be concluded that the extract of broccoli at a dose of 60 mg/kg BW gives the best results as hemostatic, while the effect is almost similar to the positive control group.
Development of a Reinforced Concrete Sheet Pile Wall Element
Authors: Lődör Kristóf , Szendefy János , Kovács Olivér , Illés Zsombor
Published: March 2020

In the forthcoming years intensive renovation and reconstruction works can be expected on the banks’ freshwaters of Hungary. For the rehabilitation of the shores of Lake Velence works are starting in 2020. To support these investments there has been a demand for prefabricated reinforced concrete sheet pile walls. Realizing the opportunity, a major player in the market of pre-fabricated reinforced concrete elements for water way construction, CSOMIÉP Ltd. decided to develop a reinforced concrete sheet pile wall. In this study the development and complex structural and geotechnical design concept are shown through the major structural behaviors and useable geometries.
Немає людини - немає проблеми
Authors: Slusarevskyy Mykola , Revera Iryna
Published: March 2020

Обґрунтовується потреба переходу від умоглядних тверджень до конкретно-наукового розроблення проблеми впливу трагічних подій радянського минулого на масову психологію та поведінку сучасних українців. На думку авторів, обов’язковим проміжним кроком на цьому шляху має стати висунення придатних для емпіричної перевірки наукових гіпотез. Робиться спроба запропонувати гіпотетичний конструкт, що поєднує масові політичні репресії 30-х років ХХ ст. з фактами побутової злочинності в посттоталітарних суспільствах і зразками сучасної масової культури. Як факти побутової злочинності розглядаються замовні вбивства, що скоюються заради вирішення пересічними громадянами життєвих проблем; як зразки масової культури аналізуються телесеріали, що мимохіть “підказують” такий спосіб вирішення життєвої проблеми. При цьому констатується принципова відмінність ставлення до вбивства у видовищних практиках масової культури і класичних творах художньої літератури, які, засуджуючи вбивство як найтяжчий злочин, засвідчують водночас наявність у масовій психології тенденцій прийнятності побутової злочинності як способу вирішення життєвих проблем. Припускається, що, маючи опертя в масовій психології, політичні репресії 1930-х років справили на неї “зворотний” деструктивний вплив, посиливши та поглибивши згадані тенденції. Висувається також припущення, що інспіроване політичними репресіями трансгенераційне вкорінення стереотипів побутової злочинності відбувається, з одного боку, безпосередньо (за допомогою каналів міжпоколінної комунікації), з другого – за посередництвом масової культури, яка теж обтяжена психологічними наслідками масових політичних репресій. Здійснено мисленнєвий експеримент, що продемонстрував можливість операціоналізації запропонованого гіпотетичного конструкта і, отже, його емпіричної перевірки.