bluuebunny/crossref_metadata_2025 huggingface dataset:
Pengaruh Self Efficacy, Motivation Work Behaviour, dan Work Engagement Terhadap Kinerja Karyawan pada Usaha Sarung Tangan Rajut UD Tiga Putri
Authors: Mirnanda Wahyu Prastika  , Sumartik  , Dewi Andriani
Published: August 2024

This study aims to determine the effect of self efficacy, motivation work behavior, and work engagement on the performance of UD Tiga Putri employees. This study uses quantitative research methods with non-probability sampling methods and total sampling techniques, where the population is all production employees at UD Tiga Putri so that the sample in this study is equal to the total population of 102 respondents. Data collection techniques using questionnaires. Data analysis techniques used in this study include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests, multiple linear regression tests, t tests, and f tests with SPSS (Statistical Package for the Social Sciences) tools 25th version. The results of this study prove that self efficacy, motivation work behavior, and work engagement affect the performance of UD Tiga Putri employees both partially and simultaneously.
Pengaruh Dukungan Atasan dan Pelatihan Terhadap Kegunaan Sistem Akuntansi Keuangan Daerah: Studi Kasus pada Badan Keuangan Provinsi Gorontalo
Authors: Dinna Karolina  , Niswatin  , Hapsawati Taan
Published: August 2024

This research aims to determine the influence of support from superiors and training on the Regional Financial Accounting System in the Agency Gorontalo Province Finance. The type of method used in this research is a quantitative method with data collection techniques using a questionnaire survey. The number of respondents in this study was 66 respondents consisting of PNS and PTT in the fields of secretariat, revenue and accounting. budget and development of regional finances, assets and treasury. The tool used in this research uses multiple linear regression analysis. Based on the results of this research, it is known that support from superiors and training have a positive and significant effect on the regional financial accounting system in the Gorontalo Province financial agency.
Analisis Strategi Pada Mrs Brew Kitchen Terhadap Penjualan
Authors: Glaudius
Published: August 2024

Mrs. Brew Kitchen is a company operating in the food industry, specifically a café with a theme of mini kitchen. This company started its operations at the end of 2022 with several drink and snack menus. Until now, the company has various types of menus starting from coffee drinks to heavy meals. Because it is in a strategic location, several entrepreneurs also have the same thoughts about building the same type of business so there are many competitors. As a new company, a good strategy is crucial to get customers and increase sales. The aim of the research is to determine the company's position in order to design the right strategy using the IFAS, EFAS and IE matrixes, obtain several alternatives from the company's internal and external factors using the SWOT Matrix, and sort alternative strategies based on the most important order using the QSPM method. The company's position in Cell I indicates that the company can use intensive and integration strategies, but apart from implementing intensive marketing strategies, the company prioritizes strategies to maintain consistency first.
Analisis Pengaruh Sektor Pariwisata dan Kontribusinya Terhadap Pendapatan Asli Daerah (PAD) Kabupaten Bangkalan
Authors: Imron  , Ririt Iriani Sri
Published: August 2024

This study analyzes the influence of the tourism sector and its contribution to the PAD of Bangkalan Regency. BPS reports in figures and Bangkalan Regency budget realization reports are the secondary data sources used in this quantitative  research. The analysis in this study was conducted using multiple linear regression analysis methods. This analysis was carried out using the SPSS program. The results showed that the number of tourist visits had a significant effect on Regional Original Revenue (PAD), while the number of tourist attractions and hotel occupancy had no significant effect on Bangkalan Regency PAD.
Pengaruh Pengetahuan Produk, Inklusi Keuangan Syariah, Lingkungan Sosial, dan Disposable Income Terhadap Keputusan Menabung di Bank Syariah Dengan Religiusitas Sebagai Variabel Moderating
Authors: Rahayu Nadi Harvita , Hakim Luqman
Published: August 2024

The aim of this research is to determine the impact of product knowledge, sharia financial inclusion, social environment, as well as disposable income on the decision to save at a sharia bank with the moderating variable religiosity. This type of research is quantitative research with data collection techniques using questionnaires. The population in the study were customers of Bank Syariah Indonesia (BSI) KCP Surabaya Wiyung who had savings accounts and the sampling technique used accidental sampling. The data analysis technique uses SEM PLS analysis with the help of WarpPLS 8.0 software. The results of this research include product knowledge, sharia financial inclusion, and disposable income has a positive and significant influence on the decision to save at a sharia bank, but the social environment does not significantly influence the decision to save at a sharia bank. Religiosity is able to moderate the influence of sharia financial inclusion on the decision to save at sharia banks. However, religiosity cannot moderate the influence of product knowledge, social environment, and disposable income on the decision to save at a sharia bank.
Apakah Penghindaran Pajak dan Faktor Internal Perusahaan Berpengaruh Terhadap Nilai Perusahaan di Indonesia?
Authors: Ali Abrori  , Puji Wahono  , Indra pahala
Published: August 2024

Taxes and death, as Benjamin Franklin famously stated, are two certainties in life, including for companies as legal entities. In some cases, taxes significantly impact firm value, particularly through tax avoidance strategies. The success or failure of a company can often be reflected in its firm value. Other factors believed to influence firm value include some firm’s internal factors, such as solvability, company size, profitability, and liquidity. This study aims to examine these factors and their impact on the value of companies listed in the industrial subsector of the Indonesian stock exchange from 2019-2022. Using purposive sampling, a sample of 55 firm-years data was tested using multiple linear regression with SPSS 26. The study found that tax avoidance, proxied by the Effective Tax Rate (ETR), has a negative and significant effect on firm value. Among the four internal factors, only profitability, proxied by Return on Assets (ROA), has a positive and significant impact on company value. The other three variables—solvability proxied by Debt-to-Equity Ratio (DER), company size (SIZE) proxied by total asset, and liquidity proxied by current ratio (CR)—do not significantly affect firm value.
Pengaruh Reputasi Perusahaan dan Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Aplikasi Layanan Jasa Keuangan Ajaib di Kota Surabaya
Authors: Supriatun  , Ni Made Ida Pratiwi  , Diana Juni Mulyati
Published: August 2024

In conducting transactions in the capital market, assistance is needed from a third party or securities company as an intermediary that provides investment product buying and selling services. With the number of securities companies that exist today, creating increasingly fierce competition between each company. Improving service quality by presenting online investment applications is an option to reach more layers of society accompanied by dedication and commitment as a company that is responsible for the investment services provided. This study aims to analyze the effect of corporate reputation and e-service quality on user satisfaction of the Ajaib application in Kota Surabaya. Through quantitative research methods, 120 respondents were obtained whose sampling used non-probability sampling techniques by purposive sampling. The data that has been collected through an electronic questionnaire that has been tested for validity and reliability, is analyzed using the classical assumption test, hypothesis testing and multiple linear regression analysis using IBM SPSS statistic software ver. 25. The results showed that partially and simultaneously, there was an influence between corporate reputation and electronic service quality on user satisfaction of the Ajaib application in Kota Surabaya.
The Influence of Employee Engagement on Employee Championing Behavior During Organizational Change
Authors: Christina Bardien  , Damelina Basauli Tambunan
Published: August 2024

Organizational Change is one of the strategies carried out by companies to survive in difficult times, such as when companies have to survive during the Covid-19 pandemic. This study aims to examine whether there is an influence of Organizational Change on Employee Engagement and employee Championing Behavior and whether Employee Engagement has a mediating role between Organizational Change to Employee Championing Behavior in property companies in Makassar. The method of data analysis of this study using SmartPLS3 to perform Structural Equation Modeling (SEM) test. Data collection was conducted through a survey using a questionnaire with a Likert scale given to 59 respondents who are part of the employee population in property companies. The results of the study showed that Organizational Change has a direct effect on Employee Engagement and employee Championing. Good communication and getting employees involved in OC will increase the EE of employees. In addition, the behavior of the ECB will increase if the OC is well communicated, while Employee Engagement itself does not affect the behavior of the employee champion and also does not mediate the influence of the OC on the ECB.
Pengaruh Digital Marketing terhadap Keputusan Pembelian Brand Nibras dengan Kepercayaan Konsumen sebagai Variabel Moderasi
Authors: Nurrohmah Shinta , Listian Indriyani Achmad  , Sakum  , Sukron Mamun
Published: August 2024

This study aims to test and explain the effect of digital markerting variables on purchasing decisions for the Nibras brand. In addition, it is also to test and explain the consumer confidence variable in moderating digital marketing variables on purchasing decisions for the Nibras brand. This type of research uses quantitative research, the aim is to get answers about the clarity of the relationship between variables through data analysis to test the hypothesis that has been set. This study uses a probability sampling technique of simple random sampling type, which is a type of research that is carried out randomly on each element without regard to strata in the population. There are 100 samples that are feasible in the study. Based on the characteristics of research respondents from a gender perspective, 71% of female respondents and 29% of male respondents. The results of the SEM PLS analysis state that digital marketing variables have a significant positive effect on purchasing decisions. That way H1 is accepted and H2 is accepted. As for the moderating role of the consumer confidence variable for digital marketing variables on purchasing decisions. The consumer confidence variable moderates the effect of digital marketing on purchasing decisions, and the type of moderation is quasi moderation. With that stated that H1 is accepted and H2 is accepted.
Pengaruh Financial Distress, Volatilitas Arus Kas , Firm Size, Leverage Terhadap Keputusan Hedging dengan Likuiditas Sebagai Pemoderasi
Authors: Tuti Yulianingsih  , Hexana Sri Lastanti
Published: August 2024

In the context of global economic uncertainty, companies face significant exchange rate risks that can affect their cash flow stability and operational continuity. One strategy to manage this risk is through hedging, which has become increasingly relevant, particularly for companies involved in international trade. This study focuses on how financial distress, cash flow volatility, firm size, and leverage influence hedging decisions, with liquidity as a moderating variable. This research employs multiple linear regression analysis using data from the financial statements of automotive sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. The sample was selected using purposive sampling based on specific criteria. The results of the study show that financial distress, cash flow volatility, firm size, and leverage have a simultaneous and combined effect on hedging decisions. Financial distress and leverage have a positive and significant influence on hedging. Meanwhile, cash flow volatility and firm size have a positive but not significant influence on hedging decisions. Liquidity was found to only enhance the positive impact of financial distress, while the other three variables—cash flow volatility, firm size, and leverage—did not significantly strengthen the hedging decisions.
Peran Pengetahuan Pajak, Sanksi Pajak dan Insentif Pajak terhadap Kepatuhan Wajib Pajak Dengan Teknologi Informasi Sebagai Variabel Moderasi
Authors: Richard  , Hexana Sri Lastanti
Published: August 2024

The aim of this research is to examine the influence of tax knowledge, tax sanctions, and tax incentives on taxpayer compliance, moderated by information technology. This study employs a quantitative approach. The sample for this research consists of 180 respondents from MSMEs in the culinary, trade, automotive, industry, and service sectors. The research data was obtained through the distribution of questionnaires and analyzed using SEM PLS analysis techniques.The results of this study indicate that tax knowledge, tax sanctions, and tax incentives all have a positive and significant impact on taxpayer compliance. However, the role of information technology in moderating this influence varies. High tax knowledge and strict tax sanctions consistently increase taxpayer compliance across various studies, while clear and effective tax incentives also encourage compliance. The findings show that information technology can moderate the effect of tax sanctions by enhancing the efficiency and transparency of tax law enforcement, helping taxpayers understand and comply with their obligations better. However, the moderating role of information technology on the influence of tax knowledge and tax incentives on taxpayer compliance is not significant. This may be due to challenges such as low digital literacy, limited access to technology, system complexity, and resistance to change.
Implementasi Pendidikan Nilai-Nilai KeIslaman dalam Konteks Kewirausahaan: Studi pada kinerja alumni pesantren Almushlih Karawang yang berwirausaha
Authors: Latif Abdul , Sakum  , Mamun Sukron , Achmad Yudianto , Ainulyaqin M.H
Published: August 2024

This study aims to explore the impact of Islamic values education on the business performance of pesantren alumni, as well as to understand the impact of Islamic values on the performance of pesantren alumni who are entrepreneurs. This study used a qualitative approach to gain an in-depth understanding of the implementation of Islamic values education in the business context. Data collection used the interview method. Researchers conducted in-depth interviews with several pesantren alumni who are currently entrepreneurs. The education pattern at Almushlih Islamic Boarding School in Karawang Regency applies a curriculum based on the understanding of Ahlus Sunnah wal Jamaah and the use of classical books in the fields of tawhid, Sufism, and fiqh. This pesantren has succeeded in instilling strong Islamic values in its students. Traits such as tawakal, qanaah, honesty, trustworthiness, patience, istiqamah, wara, humility, and compassion, which are taught through these sciences, have proven to be important elements in shaping the character of successful entrepreneurs. These values help entrepreneurs in facing challenges, making wise and ethical decisions, and building strong relationships with all stakeholders. As a result, pesantren alumni not only achieve financial success but are also able to create a positive impact on their community and environment.
Peran Brand Trust Memediasi Pengaruh Celebrity Endorse terhadap Purchase Intention Produk Sabun Pembersih Wajah Biore di Kota Denpasar
Authors: Komang Cintya Trisna Dewi  , I Gst. Ngurah Jaya Agung Widagda
Published: August 2024

The marketing technique aims to use the widespread recognition and favorable reputation of celebrities to promote their desirability and appeal among customers, particularly within the cosmetics sector. Hence, a proficient marketing approach is vital in order to allure and maintain clients. This research aims to explain the role of brand trust in mediating the influence of celebrity endorsement on purchase intention. This research was conducted on Biore facial cleansing soap customers who live in Denpasar City. The research sample consisted of 120 respondents selected using a non-probability sampling method with purposive sampling technique. Data was collected through a questionnaire distributed online using Google Forms. Data analysis was carried out using descriptive analysis and inferential analysis with the help of SPSS 26 software. The results of this research show that celebrity endorsement has a positive and significant influence on brand trust and purchase intention. Apart from that, brand trust also has a positive and significant influence on purchase intention, and mediates the influence of celebrity endorsement on purchase intention for Biore facial cleansing soap products in Denpasar City. The implication of this research is to provide evidence about consumer behavior and the development of marketing management science, especially regarding how celebrity endorsement and brand trust can influence purchase intentions
Dampak Consumer-Based Brand Equity pada Consumer Attitude dan Consumer Intention terhadap Electronic Word Of Mouth (E-WOM) pada Brand Somethinc
Authors: Muhammad Ramadheo Nugraha  , Heppy Millanyani  , Eva Nurhazizah
Published: August 2024

The purpose of this study is to ascertain how Consumer-Based Brand Equity affects Consumer Attitudes and intentions when it comes to electronic word-of-mouth (e-WOM) for the Somethinc brand. The Consumer-Based Brand Equity hypothesis is used in this study to evaluate a model that illustrates how Consumer Attitude, intention, and e-WOM for the Somethinc brand are influenced by Consumer-Based Brand Equity.This study uses a cross-sectional approach and is quantitative in nature. Indonesian customers of Certain brands make up the population. Purposive sampling was used to determine the sample size, and 150 respondents met the criterion of being current Somethinc brand consumers. Using the SmartPLS 3.0 software, structural equation modeling, or SEM, is the data analysis method employed.The study's findings show that: (1) Consumer Attitude Toward the Somethinc brand is positively and significantly impacted by Brand Image . (2) Consumer Attitudes toward the Somethinc brand are positively and significantly impacted by brand awareness. (3) Consumer Intention to participate in e-WOM for the Somethinc brand is positively and significantly impacted by Brand Image . (4) Consumer Intention to participate in electronic word-of-mouth (e-WOM) for the Somethinc brand is positively correlated with brand awareness.The study's findings and suggestions indicate that the Somethinc brand needs to strengthen and enhance its Brand Image  in the eyes of consumers through strategies such as broader advertising campaigns, a strong presence on social media, and active consumer engagement. Future research is recommended to test the model on other brands and compare the results, as well as to examine other factors that may influence e-WOM.
Peran Digital Marketing dan Service Quality terhadap Customer Engagement melalui Customer Satisfaction: Studi pada Pelanggan Shopeefood Mahasiswa Bandung
Authors: Muhammad Rizal Ar Rasyid  , Mahir Pradana
Published: August 2024

This study aims to analyze the role of digital marketing and service quality on customer engagement with the mediation of customer satisfaction in ShopeeFood customers among Bandung students. The implications of this study provide insight for food delivery service companies to focus on digital marketing strategies and improving service quality to increase customer satisfaction and engagement. ShopeeFood is a marketplace-based e-commerce company originating from Singapore under the auspices of the SEA Group. In 2015 Shopee was officially introduced in Indonesia. ShopeeFood is an e-commerce platform that is experiencing rapid growth in Southeast Asia, used to buy and sell products online. This research is classified as research with a quantitative approach. The data obtained is primary data obtained through data collection using a questionnaire to 150 respondents who use ShopeeFood services and live in Bandung City. The questionnaire was distributed to respondents via Google Form and conducted online using social media platforms to collect data. Data analysis and data processing were carried out using SmartPLS 3.2.9. The results of this study indicate that digital marketing has an effect on customer satisfaction, digital marketing has no effect on customer engagement, service quality has an effect on customer satisfaction, service quality has an effect on customer engagement, customer satisfaction has an effect on customer engagement, digital marketing through customer satisfaction has an effect on customer engagement, service quality through customer satisfaction has an effect on customer engagement.
Pengaruh Strategi Keungggulan Bersaing, Total Quality Management dan Keungggulan Bersaing terhadap Kinerja Perusahaan dengan moderasi Informasi Akuntansi Manajemen: Studi pada Perusahaan Manufaktur Industri Rokok di Kota Kudus
Authors: Agus Ahmad Mufad  , Hexana Sri Lastanti
Published: August 2024

The tobacco products industry (IHT) is one of the domestic strategic sectors that has high competitiveness and continues to make a significant contribution to the national economy. The contribution of this sector, which is categorized as local wisdom, includes employment, state revenue through excise and is an important commodity for farmers from plantation products in the form of tobacco and cloves. This study aims to determine the effect of Competitive Advantage Strategy, Total Quality Management and Competitive Advantage on Company Performance with moderation of Management Accounting Information. The population in this study were CEOs and/or Managers and Section/Branch Heads of 80 cigarette factories in Kudus Regency. Data was collected through distributing questionnaires online (Google Form) on WhatsApp media. The sample in this study was 127 respondents. Data processing and analysis using Structural Equation Modeling (SEM) analysis with Smart PLS 3 software. The results of this study indicate that competitive advantage strategy has no effect on company performance, total quality management has a positive effect on company performance, competitive advantage has no effect on company performance, management accounting information does not strengthen the effect of competitive advantage strategy on company performance, management accounting information strengthens the effect of total quality management on company performance, management accounting information strengthens the effect of competitive advantage on company performance.
Peran Kepala Madrasah sebagai Supervisor dalam Peningkatan Kualitas Mutu Pendidikan Islam di Madrasah
Authors: Slamet Ariyanto  , Wahidmurni  , Indah Aminatuz Zuhriyah
Published: August 2024

This research aims to explore the role of madrasah heads as supervisors in efforts to improve the quality of Islamic education in madrasas. The madrasa head plays an important role not only as an administrative leader but also as a supervisor and guide in curriculum development, implementation of learning, and increasing teacher competency. The methodology used in this research is a qualitative approach with data collection techniques through observation, in-depth interviews and documentation studies. The research results show that madrasah heads play a key role in several main aspects: development of relevant and innovative curricula, teacher development through training and classroom supervision, routine supervision of the learning process, effective resource management, formation of a conducive academic culture, assurance of educational quality according to standards, as well as developing students' character with integrity and noble character. The implementation of these roles has been proven to improve the quality of Islamic education in madrasas, create a harmonious learning environment, and produce graduates who are superior in both academic and moral aspects. This research concludes that optimizing the role of madrasah heads as supervisors is the key to improving the overall quality of Islamic education.
Pengaruh Tax Planing dan Tunneling Incentive terhadap Tindakan Transfer pricing dengan Kualitas Audit Sebagai Variable Moderasi: Study Pada Perusahaan Tambang yang Terdaftar di BEI
Authors: Dicky Aditya  , Hexana Sri Lastanti
Published: August 2024

Transfer pricing and tunneling practices in large corporations are critical issues in tax management and corporate governance. Transfer pricing manipulates profits to reduce tax liabilities, negatively impacting state revenues. The Adaro case study illustrates how transfer pricing minimizes tax obligations in Indonesia, potentially causing annual state revenue losses of US$ 14 million. Tunneling involves transferring company assets or profits for the personal gain of majority shareholders, often at the expense of minority shareholders. Research indicates tunneling incentives can drive transfer pricing. Financial audits are crucial in uncovering these unethical practices, ensuring transparent and accurate information to external stakeholders. Enhanced oversight and effective auditing are essential to address these issues, maintaining tax system integrity and corporate governance.
Analisis Persepsi Publik Terhadap Provider Telkomsel melalui Tweet dan Komentar di Media Sosial dengan Pemodelan Topik dan Analisis Sentimen Berbasis Emosi
Authors: Azlia Tiara Putri  , Nurvita Trianasari
Published: August 2024

This study aimed to analyze public perception towards Telkomsel on social media using Latent Dirichlet Allocation (LDA) topic modelling and emotion-based sentiment analysis with the NRC lexicon. Data were collected from Twitter tweets and comments on Instagram and Facebook from October 25-31, 2023. The results showed that public perception is dominated by complaints and dissatisfaction related to difficulties in activating data packages, problems with topping up credit, poor network quality, expensive package prices, bugs in the MyTelkomsel application, and slow customer service response. Sentiment analysis revealed 53.8% negative sentiment on Twitter and Instagram, and 66.2% on Facebook. The dominant emotion was anger, with 42.75% on Twitter, 47.88% on Instagram, and 82.22% on Facebook. These findings indicate public dissatisfaction with Telkomsel, particularly regarding network quality, package prices, and customer service. Therefore, it is recommended that Telkomsel improve its service quality by focusing on enhancing network quality, strengthening signals in problematic areas, accelerating the data package activation and credit top-up processes, and improving the responsiveness and effectiveness of customer service.
The Influence of Electronic Word of Mouth (EWOM) on Repurchase Intention Brand Image as a Mediating Variable: Study on Consumers of Maybelline Blush Product in Bandung
Authors: Sahrin Nuru Hayyu  , Abdul Ahmad Hafidh Nurmansyah
Published: August 2024

The purpose of this study is to examine the influence of electronic word of mouth (eWOM) on repurchase intention, mediated by brand image, among consumers of Maybelline blush products. The instruments used in this research have passed validity and reliability tests. These instruments were utilized to collect data from respondents who have purchased Maybelline blush and are aged between 15-45 years old and have experience using Maybelline blush. A total of 138 individuals participated in this study. The data collection technique employed was cross-sectional or one-shot study. The data analysis technique used was multiple linear regression conducted using SPSS version 25, supplemented by the Sobel test. Out of ten proposed research hypotheses, seven were supported by empirical data. The findings of this study indicate that brand image mediates the influence of valence of opinion and content, as dimensions of electronic word of mouth (eWOM), on repurchase intention. Meanwhile, the use of other concepts to directly influence repurchase intention could be suggested for future research. These research results are beneficial for stakeholders involved in designing strategies relevant to enhancing these attribute qualities.
Pengaruh Rotasi Audit, Reputasi Auditor dan Biaya Audit terhadap Kualitas Audit: Studi dengan Pendekatan Earning Surprise Benchmark
Authors: Esteti Handayani Hia  , Khomsiyah
Published: August 2024

The primary aim of this research is to investigate the impact of audit rotation, auditor reputation, and audit fees on audit quality, utilizing the Earnings Surprise Benchmark as a proxy. The study employs a purposive sampling method, focusing on manufacturing companies in the ASEAN-5 (Indonesia, Malaysia, Philippines, Singapore, and Thailand) listed on S&P Capital IQ from the period of 2019-2022. A quantitative approach is adopted, with data analysis conducted using STATA version 17 and a logistic regression method. The findings indicate that audit rotation and audit fees impact audit quality positively but insignificant impact on audit quality. While auditor reputation has a negative but insignificant impact on audit quality.
Pengaruh Price, Product Quality, dan Brand Image terhadap Keputusan Pembelian iPhone: Studi Kasus Pengguna iPhone di Kota-Kota Besar
Authors: Tiara Salsabila Fasya  , Maya Ariyanti  , Yusza Reditya Murti
Published: August 2024

People in Indonesia's major cities can't function without their cellphones in this digital era. Consumers are drawn to Apple's flagship product, the iPhone, due to its sophisticated technology, sleek design, and connected ecosystem. Pricing, product quality, and consumer perception of the brand are the three most important considerations when purchasing an iPhone. This study plans to apply a quantitative technique with a causal intent in a large Indonesian metropolis to evaluate the impact of these three variables on iPhone purchase decisions. We used a non-probability sampling technique to poll 155 respondents. On the obtained data, we performed Structural Equation Modeling Partial Least Square (SEM-PLS) analysis using the SmartPLS version 4.0 program. The results showed that consumers are impacted by price, product quality, and brand image when making purchases, both separately and in combination. The practical advice offered is that in order to boost satisfaction, trust, loyalty, and product attractiveness, organizations should prioritize competitive price, high product quality, and effective brand image management. In order to fully grasp how factors like pricing, product quality, and brand image interact with one another when consumers make purchases, this study theoretically stresses the importance of developing a more all-encompassing model. Using a wider range of methodologies, future studies can take into account more variables.
Evaluasi Program Pelatihan Berbasis E-Learning pada Karyawan Magang Marketing PT. X Tahun 2023
Authors: Nathasya Femi Ekarista  , Iwan Sukoco  , Sari Usih Natari
Published: August 2024

Training for intern employees is a crucial component in human resource development within the company. The objective of the research to be achieved is to evaluate the effectiveness of the e-learning training program for marketing interns at PT. X. The research subjects include four individuals: one HRD Development staff, one mentor, and two training participants involved in the Magang Belajar Kampus Merdeka (MBKM) internship program at company X, batch 5, for the period from August to December. The researcher employs a qualitative method. Data sources consist of direct information and information from other parties. Data collection techniques include documentation, observation, and interviews. The triangulation used comprises source triangulation and technique triangulation. The research was conducted in East Jakarta from August 2023 to July 2024. The research findings indicate that PT X has taken positive steps to realize reaction evaluations concerning the willingness to participate in the training program, preparation of the materials to be used, and the motivation of the training participants. In terms of learning stage evaluation, PT X also has clear training objectives, a well-structured learning process, effective material delivery, and significant skill enhancement. Regarding behavioral stage evaluation, PT X has made an impact through behavioral changes, behavioral comparisons, and assessments after the training process, all of which have shown positive trends. This evaluation demonstrates that PT X's program effectively enhances participants' understanding and motivation through interactive methods and flexible access, although the heavy workload needs to be addressed.
Pengaruh Perputaran Kas, Leverage dan Ukuran Perusahaan Terhadap Profitabilitas pada Perusahaan Manufaktur Subsektor Makanan dan Minuman Yang Terdaftar di BEI (2020-2022)
Authors: Elma Oktavianawati
Published: August 2024

This study aims to explore the impact of cash turnover, leverage, and firm size on profitability. The independent variables involved include cash turnover measured by the ratio of net sales to average cash, leverage measured by Debt to Assets Ratio, firm size calculated based on total assets, and profitability measured by Return on Assets as the dependent variable. The research uses financial data from companies in the food and beverage sector listed on the Indonesia Stock Exchange during the period 2020-2022, categorized as secondary data. The research population involves 30 manufacturing companies in the food and beverage sector listed on the IDX. The sampling method used is purposive sampling with 26 companies meeting the selected criteria. Data analysis in the study includes descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing using t-tests. Based on the research findings, it was found that cash turnover has a significant negative and significant impact on profitability, leverage has a significant negative and significant impact on profitability, while firm size does not have a significant impact on profitability.
Pengaruh Brand Love dan Brand Image Terhadap Word of Mouth Serta Dampaknya Terhadap Purchase Decision; Studi Kasus pada Konsumen Skintific Kota Tebing Tinggi
Authors: Bintang Windi Lestari Sinaga  , Bunga Safitri  , Dedy Dwi Arseto  , Nursaimatussaddiyah
Published: August 2024

Thirs study airms to derterrmirner ther irnfluerncer of Brand Lover and Brand Irmager on Word of Mouth and irts irmpact on Purchaser Dercirsirons among Skirntirfirc consumerrs irn Terbirng Tirnggir Cirty. Ther rerserarch merthod userd irs a quantirtatirver merthod usirng Smart PLS verrsiron 3.0. Querstironnairrers werrer dirstrirbuterd to 97 rerspondernts. Ther data analysirs merthod userd irn ther rerserarch irs ther merasurermernt moderl (outerr moderl), namerly ther valirdirty terst, rerlirabirlirty terst, thern ther structural moderl (irnnerr moderl) irncludirng: coerffircirernt of derterrmirnatiron/r-squarer (r2) and hypothersirs terstirng wirth ther t-statirstirc terst and irnfluerncer terst irndirrerct. Ther rersults of Smart PLS 3.0 irn ther rerserarch arer that Brand Lover has an erfferct on Word of Mouth for Skirntirfirc Consumerrs, Brand Irmager has no erfferct on Word of Mouth for Skirntirfirc consumerrs, Brand Lover has an erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs , Word of Mouth has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Lover has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs.
Pengaruh Relationship Marketing dan Suasana Cafe Terhadap Loyalitas Pelanggan Aloka Kopi Kota Tebing Tinggi dengan Kepuasan Sebagai Variabel Intervening
Authors: Nur Aisyah Auliya  , Desi Safitri Ani  , Eka Mayastika Sinaga  , Limega Chandrasa
Published: August 2024

This study aims to determine the effect of Relationship Marketing and Cafe Atmosphere on Customer Loyalty of Aloka Kopi Tebing Tinggi City with Satisfaction as an Intervening Variable. The research assistance method used is a quantitative method using Smart PLS to analyze data. The research population is customers who have visited more than once and the results obtained are 92 people for the research sample. The results of this study are Relationship Marketing has a positive effect on Customer Satisfaction. Cafe Atmosphere has no effect on Customer Satisfaction Relationship Marketing has a positive effect on Customer Loyalty. Cafe Atmosphere has a negative effect on Customer Loyalty. Customer Satisfaction has a positive effect on Customer Loyalty. Relationship Marketing has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable. Cafe Atmosphere has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable.
Policy Capacity Pelaksanaan Peraturan Bersama Kepala Desa No. 2 Tahun 2022 Tentang Badan Usaha Milik Desa Bersama (BUMDESMA)
Authors: Endro Wahyudi  , Erna Setijaningrum  , Eko Supeno
Published: August 2024

The Constitution No.6/2014 about villages, provides space and opportunities for two or more villages to collaborate in establishing Bumdes, as referred to as Bumdesma. The aim of this research is to describe and analyze the multidimensional perspective of policy capacity for Peraturan Bersama Kepala Kepala Desa Ngoro, Kauman, Rejoagung, Badang, Genukwatu, Jombok, Pulorejo, Banyuarang, Sidowarek, Gajah, Sugihwaras, Kesamben, and Kertorejo No. 2/2022 about Bumdesma Aria Sejahtera Ldk.. This study uses a qualitative method. The data collection techniques are observation, interviews and in-depth documentation. The analysis uses data condensation, data presentation, conclusions. This research uses the concept of policy capacity from Xun Wu, Howlett and Ramesh. The results of this research show that the Bumdesma can be said to be going well. Policy capacity in Bumdesma management efforts is the ability and resources used in implementing policies which include analytical capacity, operational capacity and political capacity at the individual, organizational and system levels. As an effort to increase policy capacity, Bumdesma needs to build a better information technology system, develop strategic planning, improve communication and coordination, and increase competitive and innovative human resources. The commitment of regional heads is also very necessary to support the existence of Bumdesma Ngoro District in proving research results and being able to provide recommendations that have an impact on the community.
Strategi Pemasaran pada Produk SAHARA (Simpanan Hari Raya Idul Fitri) di KSPPS Nur Indah Abadi Kencong
Authors: Roychan Maulana Arbyansyah  , Dovi Iwan Musthofa Habibillah
Published: August 2024

This study aims to analyse the marketing strategy of SAHARA products offered by Nur Indah Abadi Kencong Sharia Financial Services Cooperative (KJKS). Using a qualitative approach with a literature study, this research analyses the profile of SAHARA products, SWOT analysis, and marketing strategies that have been implemented. The results show that SAHARA products have great potential, but there are still some weaknesses that need to be improved. The SWOT analysis identified the strengths, weaknesses, opportunities, and threats facing SAHARA products. In addition, this study also identifies several marketing strategies that have been implemented by KJKS, and provides recommendations for improving marketing strategies in the future. This study concludes that to improve the success of SAHARA products, KSPPS needs to focus on strengthening branding, utilising digital marketing, and strategic partnerships.
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Pembelian Ulang Produk Hanasui Mattedorable Lip Cream (Boba Edition)
Authors: Nahdila Trisna Dwi Saryono  , Ety Dwi Susanti
Published: August 2024

The purpose of this research is to determine the influence of Customer Experience, Customer Satisfaction, and the influence of Customer Experience and Customer Satisfaction simultaneously on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products. The method used in this research is explanatory research with a quantitative approach. With the results, Customer Experience partially has a positive and significant effect on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, Customer Satisfaction partially has a positive and significant effect on Repurchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, and Customer Experience, and Customer Satisfaction simultaneously influence repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products.
Perbandingan Kinerja Portofolio Reksadana Konvensional dan Reksadana Syari’ah di Indonesia: Studi pada Reksadana Saham dan Reksadana Pasar Uang yang Terdaftar di Otoritas Jasa Keuangan Tahun 2021-2023
Authors: Benedicta Paramita Rinjani  , Ruri Reswari Siregar Ardina
Published: August 2024

Reksa dana adalah salah satu instrumen di pasar modal yang memiliki peran penting bagi investor. Reksadana menawarkan berbagai keuntungan bagi investor, seperti kemudahan akses, diversifikasi, dan profesionalisme pengelolaan dana. Melalui reksa dana, investor dapat menginvestasikan modalnya untuk mendapatkan pengembalian dengan risiko yang sesuai dengan setiap kriteria investor. Nilai Aktiva Bersih (NAB) adalah salah satu indikator bagi investor dalam memilih reksa dana. Semakin banyak modal yang disetor oleh investor ke dalam reksa dana, semakin besar dana yang dikelola. Penelitian ini bertujuan untuk membandingkan kinerja reksadana konvensional dan syariah jenis saham serta pendapatan tetap. Penelitian ini dilakukan melalui tiga pengukuran, yaitu perbandingan kinerja pengembalian reksadana dengan return pasar, diversifikasi reksa dana menggunakan koefisien determinasi dan pengukuran kinerja reksa dana menggunakan risk-adjusted return, yaitu Sharpe Ratio, Treynor Ratio dan Jensen's Alpha. Sample dalam penelitian ini menggunakan teknik purposive sampling yang mengakibatkan sample harus memenuhi beberapa kriteria yang telah ditentukan.
Analisis Faktor Convenience, Design, Trustworthiness, Price dan Various Food Choices Terhadap Intention To Continously Use Melalui Perceived Value dan Attitude Towards Food Delivery Apps pada Pelanggan Gofood di Manado
Authors: Felicia Veronica Wagiu  , Ronald  , Amelia
Published: August 2024

In the current era of the industrial revolution, it has brought about fundamental changes in various area global order of life. This is characterized by the increasing development of innovation and creativity in information technology which is disrupting various aspects of global life, including competition in the economic sector. This disruption can be reflected in rapid changes that provide momentum to make entrepreneurship the front guard of winning global economic competition. Some industries have opportunities for rapid growth while other industries may experience a decline in the rapid development of Information and Communication Technology which has an impact on socio-economic conditions. This concept is a view of the interaction between the development of innovation and technological development which has implications for macro and micro economics. Among the sectors affected are products and services that are being developed, the production, sale or supply of which depends on how far digital technology reaches. In the digital economy, companies offer their services according to special services for special requests or special offers whose offerings are characterized as.
 
This research was appointed to analyze the influence of convenience, design, trustworthiness, price, various food choices towards intention to continue use through perceived value and attitude towards food delivery apps, especially Gofood customers in Manado. The sample used in this research was Gofood customers in Manado based on data from 120 respondents. For data processing and analysis in this research, we use Structural Equation Modeling (SEM) with AMOS20.0 software as software for processing data.In this research it was found that satisfaction has a positive value towards intention continuously to use so that the higher level of customer satisfaction results in stronger customers using the Gofood application in Manado.
Transparansi Pelayanan Penyaluran Dana Sedekah Pada Kantor Layanan Lazismu Umsida
Authors: Dhamar Kenda Ardent , Wisnu Panggah Setiyono  , Sriyono
Published: August 2024

Tujuan penelitian ini untuk mendeskripsikan transparansi pelayanan penyaluran dana sedekah pada kantor layanan Lazismu Umsida. Analisis data dilakukan dengan analisis model interaktif oleh Miles dan Huberman. Hasil penelitian menunjukkan transparansi pelayanan penyaluran dana sedekah pada kantor latanan Lazismu Umsida diketahui dari empat hal. Pertama, Lazismu Umsida menyediakan laporan keuangan tiap 6 bulan sekali serta memiliki sarana penyediaan informasi yakni muzaki corner dan media sosial infaq Gisma Umsida. Kedua, Lazismu Umsida memiliki data yang jelas dan lengkap tentang tujuan penyaluran dana sedekah dan kriteria yang ditetapkan untuk pihak-pihak yang menerima dan proses penyaluran dana sedekah. Ketiga, ada kejelasan informasi tentang tujuan, target dana sedekah dan cara penggunaan dana tersebut serta kemudahan akses bagi masyarakat. Keempat, Lazismu Umsida menyalurkan dana sedekah mengacu pada Undang-Undang Nomor 23 Tahun 2011 tentang pengelolaan Zakat atau Sedekah dan Peraturan Menteri Agama Nomor 5 Tahun 2016 tentang Tata Cara Pengenaan Sanksi Administratif dalam Pengeloaan Zakat dan Sedekah.
The Influence of Promotion, Service Quality, Price, and Store Atmosphere on Purchasing Decisions
Authors: Nurlia Fauza  , Wiku Suryomurti
Published: August 2024

The study aims to find out the impact of promotions, quality of service, price, and store atmosphere on purchasing decisions at Amor Cakes & Bakery of Islamic university students in Bogor. This type of research is explanatory research that explains or proves the relationship between variables through the testing of hypotheses. The sample technique used purposive sampling with a total of 109 respondents. The selected respondents were students of IAI Tazkia who had purchased Amor Cakes & Bakery products. The research used double linear regression analysis using SPSS ver. 20 and Eviews ver. 12. The results of this study show that (1) promotion has a positive and significant impact on the purchase decision, (2) service quality has a positive impact and significant effect on the purchasing decision; (3) price positively and significantly influences on the purchase decisions, (4) store atmosphere variable have a negative and significant influence on the decision of purchase of Amor Cakes & Bakery. (5) promotion variables, quality of service, price, and quality of services simultaneously have a significant and positive impact on purchasing decisions.