bluuebunny/crossref_metadata_2025 huggingface dataset:
Transportation preferences and travel behaviour of senior citizens in Gdynia in the light of marketing research
Authors: Hebel Katarzyna , Wyszomirski Olgierd
Published: March 2019

With the increasing role of senior citizens in modern societies it is important to know, inter alia, their transportation preferences and travel behaviour. The article presents the definition of a senior citizen taking account of different age of a person defining the beginning of this stage in life. Afterwards, various stages of seniors’ lives were distinguished as regards changes in lifestyle. The average life expectancy was also specified, defining the beginning of senior stage of life. The main part of this article was dedicated to the specificity of transportation preferences and travel behaviour of seniors as a specific group of the inhabitants of Gdynia, located within Gdańsk Metropolis. To this end, the data gathered during representative research conducted in 2015 was used. By analysing the data it was possible to determine the specificity of seniors’ urban travel purposes and their demands taking particular account of the comfort of travel. The article presents the modes of travel of seniors against all inhabitants considered collectively searching for determinants of choosing a particular mode of travel. Moreover, the article presents differences in assessing the quality of public transport by seniors and all inhabitants of the city. The final part provides conclusions drawn from the conducted research.
Dispositivo mecatrónico para el análisis y mitigación de movimientos involuntarios en personas con enfermedad de Parkinson
Authors: Rivera Cárdenas Gabriel Eduardo , Bonilla Vladimir , Marcelo Moya , Mosquera Guillermo , Litvin Anatoly Vitalyevich
Published: March 2019

La enfermedad de Parkinson (EP) es una patología neurodegenerativa, progresiva e incurable; con el fin de mejorar la calidad de vida de las personas que la padecen, se propuso el diseño y construcción de un dispositivo mecatrónico que permita el análisis de los movimientos involuntarios producto de la enfermedad. Dicho dispositivo permite, mediante el uso señales electromiográficas producidas por los músculos del antebrazo y de un algoritmo basado en redes neuronales artificiales, el análisis de los movimientos involuntarios de pronosupinación generados en las extremidades superiores. Para la materialización del dispositivo se tomó en cuenta técnicas de prototipado rápido como lo es la impresión 3D y el modelo en V aplicado a la Mecatrónica. Como resultado de este trabajo de investigación se obtuvo un dispositivo mecatrónico en forma de exoesqueleto controlado por un sistema embebido que analiza y procesa señales electromiográficas y, mediante redes neuronales artificiales, permite la clasificación del temblor y de movimientos voluntarios producidos por cada paciente. Los resultados del funcionamiento del sistema son: para la predicción de temblor 96.88 % de acierto y para la predicción de movimiento voluntario 100 % de acierto.
Dispositivo automático para fabricar anillos de parafina utilizados en la industria textil
Authors: Aguilera Luis Armando Hidalgo , Morejón Bravo Santiago David
Published: March 2019

El trabajo consiste en realizar el diseño y la fabricación de un dispositivo automático que permita elaborar de manera continua anillos de parafina para que sean utilizados en los distintos procesos de la Industria Textil. La parafina es un subproducto del petróleo y es de mucha utilidad en la industria textil, puesto que contribuye a reducir la fricción entre los hilos y las diferentes guías por las que pasa, reduciendo la presencia de tensiones exageradas que provocan la rotura de los hilos, defectos en los tejidos y la paralización de las máquinas y de los procesos. El dispositivo, diseñado y validado en su estructura mecánica mediante el uso de un programa CAD, consta de un disco giratorio sobre el cual se encuentran instalados ocho moldes en forma de anillos de 54 cm3 de capacidad, espaciados y controlados automáticamente para ser llenados con parafina líquida de manera continua, garantizando la solidificación y extracción de cada anillo de manera sincronizada conforme el disco gira. El funcionamiento fue validado observando que los resultados de los ensayos de dosificación, tiempo de llenado, tiempo de traslado, tiempo de solidificación y tiempo de extracción del anillo solidificado contribuían a la productividad de este producto.
Sanayi 4.0 Dönüşümünde 4 Boyutlu Baskı Teknolojisinin Yeri ve Tedarik Zinciri Yönetimine Etkileri
Authors: ÜNAL Ahmet Naci , SAYGILI Mehmet Sıtkı
Published: March 2019

Tedarik zinciri yönetimi; hammadde ve malzemenin temini, ürün olarak üretilmesi ve müşteriye ulaştırılması sürecinde doğru ürünün, doğru miktarda, doğru fiyatta, doğru yerde ve doğru zamanda üretilmesi ve dağıtılmasını sağlamaya yönelik taraflar arasında malzeme, bilgi ve para akışının bütünleşmiş yönetimi olarak tanımlanmaktadır. Başka bir ifadeyle herhangi bir ürünün, üretiminin başlangıcından, tüketiciye ulaşıncaya kadar izlediği tüm sürecin, taşıma ve depolama faaliyetlerinin en uygun şekilde ve en düşük maliyetle yürütülmesini içermektedir. Bu sürecin kısa olması arzu edilse de hammadde, teçhizat, insan faktörü gibi unsurlar sürecin hızını olumsuz yönde etkileyebilmektedir. Günümüz dünyasında hemen her şeyin internet tabanlı, kısaca siber uzay bağlantılı olması sürecin hızını olumlu yönde etkileyen unsurlardan biri olarak görülmektedir. Almanya tarafından temel bileşenleri ortaya konulan “Dördüncü Sanayi Devrimi (Sanayi 4.0)” kavramı ile birlikte nesnelerin interneti, akıllı üretim, otonom sistemler, siber fiziksel sistemler, büyük veri, artırılmış gerçeklik, simülasyon (benzetim), sistem bütünleşmesi, bulut teknolojileri, üç boyutlu (3D) ve dört boyutlu (4D) baskı teknolojileri ön plana çıkmaktadır. Özellikle 3D/4D baskılar, tedarik zinciri yönetimi süreçlerinde öncü ve belirleyici bir yapı olarak karşımıza çıkmaktadır. Çalışmanın amacı genelde 3D baskının, özelde ise 4D baskının tedarik zinciri yönetiminde üretim, taşıma, depolama, tedarik ve satınalma süreçlerine yönelik olumlu ve olumsuz etkilerini değerlendirmektir. Bu çalışmanın hazırlanmasında birincil ve ikincil verilerden yararlanılmıştır. Çalışma kapsamında ilk olarak konu ile ilgili literatür taraması yapılmış, buna ek olarak da tedarik zinciri sürecinde rol alan sektör temsilcileriyle derinlemesine mülakat yöntemi ile yüz yüze görüşmeler yapılarak nitel yöntemler kullanılmıştır.
Yeni Bir Çim Biçme Makinesinin Kavramsal Tasarımı
Authors: BÖRKLÜ Hüseyin R. , ERDEMİR Fulya
Published: March 2019

Yeşil alanlar insana huzur ve ferahlık verir. Ayrıca bu tür alanlar, insan ve diğer canlılara, dinlenme, eğlenme ve oyun imkânı da sağlar. Yine bu alanlar, yağışlı zamanlarda çamur oluşumunu ve kuru havalarda ise toz oluşumunu önleyerek çevre temizliğine katkı sağlar. Ancak, büyük park ve bahçelerdeki çimli alanların bakımı zor, zaman alıcı ve zahmetlidir. Bu çalışma kapsamında şehirlerdeki sitelerde kullanılacak inovatif bir çim biçme makinesinin kavramsal tasarımı tanıtılmaktadır. Bu tasarım işlemi Pahl ve Beitz’in sistematik tasarım yaklaşımına dayanmaktadır. Bu kavramsal tasarım çalışması; fonksiyon şeması, alt ve genel tasarımlar, ön değerlendirme, tasarım çözümleri, ek seçim işlemleri ve değerlendirme- son karar aşamalarından oluşmuştur. Her bir aşama ayrı ayrı tasarım bakış açısından irdelenmiş ve üründe istene fonksiyonların bulunduğu ara tasarım seçenekleri belirlenmiş ve tasarım fonksiyonu olarak performansı en yüksek olan tasarım seçeneği seçilmiştir.
316L Paslanmaz Çeliklerin Frezeleme işlemindeki Yüzey Pürüzlülüğün ANFIS ile Modellenmesi
Authors: FEDAİ Yusuf , ÜNÜVAR Ali , KIRLI AKIN Hediye , BAŞAR Gökhan
Published: March 2019

Paslanmaz çelikler, mükemmel korozyon direnci, düşük ve yüksek sıcaklıklarda kullanılabilmesi, kolay şekillendirilebilmesi ve iyi estetik görünüme sahip olmasından dolayı birçok alanda kullanılabilen bir malzemedir. Bu çalışmada, 316L paslanmaz çeliğin yüzey pürüzlülüğü kesme parametrelerine bağlı olarak adaptif ağ tabanlı bulanık mantık çıkarım sistemi (ANFIS) yaklaşımı kullanılarak bir model geliştirilmiştir. Kesme parametreleri olarak kesme hızı, ilerleme, kesme derinliği ve kesme genişliği seçilmiştir. Matlab 8.5 programının ANFIS editörü kullanılarak ANFIS modellemesi gerçekleştirilmiştir. Geliştirilen ANFIS modelinin tahmin sonuçları ile deneysel sonuçlar karşılaştırıldığında en büyük yüzde hata değerinin 9,58 ve ortalama yüzde hata değerinin 5,25 olduğu tespit edilmiştir. ANFIS modelinin korelasyon katsayısı 0,997 olarak bulunmuştur. Sonuçlar, ANFIS modelinin 316L paslanmaz çeliğin frezeleme işleminde yüzey pürüzlülüğün tahmin edilmesinde etkin bir yöntem olabileceğini göstermiştir.
Multi-frequency method of control for eddy current thickness measurement
Authors: Chernyshev A. V. , Zagorskiy I. E. , Sharando V. I.
Published: March 2019

When eddy-current thickness measurement is carried out, one of the disturbing factors leading to an error in determining the thickness of the conductive coating on a conducting ferromagnetic or non-ferromagnetic substrate are the variations of the electromagnetic parameters of the coating and the substrate observed when the transducer moves from point to point along the surface of the controlled product, when moving from one product to another, at presence of  heat treatment or other thermal effects on the controlled product after coating. The paper presents the results of experimental studies of the influence of variations in the electromagnetic parameters of a conducting ferromagnetic substrate on the phase of the emf, introduced into the superimposed transducer. It is shown, when the minimum influence of such variations on the specified phase is achieved. As a result, it was suggested to use the multi-frequency method to reduce the influence of variations of electromagnetic parameters on the accuracy of determining the coating thickness during application of the phase control method. It consists in the fact that the frequency of the excitation current of the transducer, mounted on the monitored product, is discretely reduced from a certain maximum to a certain minimum frequency during measurements. At the high frequency, the specific electric conductivity of the coating material is taken into account, with decreasing frequency, such a value is determined when the electromagnetic parameters of the substrate begin to affect the phase formation. Then, using the calibration curve obtained from samples from the same coating material and substrate as the controlled article and having a known coating thickness, the desired coating thickness on the product to be tested is determined.
Integral method of solving heat-conduction problems with the second-kind boundary condition. 3. Pulsed laser heating
Authors: Kot V. A.
Published: March 2019

Exact and approximate solutions to the non-stationary problem on the heat conduction in a semi-bounded body exposed to a pulsed laser radiation flow have been obtained. The action of rectangular, triangular and parabolic laser radiation pulses on this body was investigated. Polynomial relations have been constructed on the basis of the boundary-characteristic method with introduction into consideration of the temperature-disturbance front, and they made it possible to obtain practically exact solutions for the temperature function and its time derivative at both the stages of heating and cooling of the body. It is shown by some examples that the success in solving problems on the pulsed plasma heating of bodies is associated in many respects with the necessity of definition of the time law of movement of the temperature-disturbance front with the use of the Pade diagonal approximation, which excludes, practically completely, the divergence of the power series defining the law of movement of this front, in particular, in small time intervals. The approach proposed for solving heat-conduction problems with the second-kind boundary condition allows one to simply and effectively find solutions for isotherms and lines of equal heating and cooling. Analysis of the results obtained allows the conclusion that the effectiveness of solving various technological problems, based on the use of pulsed laser radiation, is determined by the success in solving the problems on control of the time shape of a laser pulse and determination of the temperature fields in the body on the basis of polynomial representations.
Rationale for the parameters of the measuring transducer in RFID technology with inductive coupling
Authors: Zheleznyak V. K. , Tolubko V. B. , Kriuchkova L. P. , Provozin A. P.
Published: March 2019

In the work the technology of radio-frequency identification of objects with inductive coupling is considered, using passive electric oscillating circuits tuned to fixed frequencies from the working frequency range as identification features of the object. The choice of the primary measuring transducer and the informative parameter is based on the results of the analysis of the system of inductively coupled active and passive electric oscillation circuits, known from the theory of radio engineering circuits. The parameters of the measuring transducer ensuring the fulfillment of the requirements for identification and localization of objects specified by technological conditions are substantiated. Factors that are potentially dangerous with respect to reducing the information reliability of the measuring transducer are considered, as well as the possibility of reducing their influence to a minimum. The problems of experimental research are formulated. It is shown that the analysis can be performed by software discrete adjustment of the primary measuring transducer and the generator feeding it. In this case, the task of increasing the speed is targeted at decreasing the duration of the step of tuning the primary measuring transducer. The required reliability of object identification is achieved by: ensuring high stability of the frequencies of the generator supplying the primary measuring transducer; accuracy and stability of tuning of the primary measuring transducer to the frequencies of the supplying generator; protection of the primary measuring transducer from the influence of interference generated by external sources and other measuring converters of the object identification system (electromagnetic compatibility of the object identification system); sufficient magnitude of the response of the primary measuring transducer to the introduction of passive electrical oscillation circuits; sufficient frequency tuning interval for passive electric oscillation circuits; accuracy and stability of tuning of passive electric oscillation circuits; stability of the detection threshold relative to the initial level of the informative parameter. Electromagnetic compatibility of measuring transducers, whose sensing elements are in the zone of mutual influence, is provided by synchronizing the operation of measuring transducers with shunting of inactive sensors, screening, mutual orientation and spacing of sensing elements.
ANALISIS EKONOMI ALAT PENGERING BIJI KAKAO TIPE BAK SISTEM PENGHEMBUS UDARA PANAS (STUDI KASUS DI DESA PENENGAHAN KECAMATAN GEDONG TATAAN KABUPATEN PESAWARAN PROVINSI LAMPUNG)
Authors: Damanta Thareh Kemal , Asmara Sandi , Novita Dwi Dian , Tamrin Tamrin
Published: March 2019

Kakao adalah salah satu komoditas pertanian andalan dengan peranan penting dalam perekonomian Indonesia.  Mutu biji kakao sangat dipengaruhi oleh kondisi kakao dan cara pengolahannya, salah satunya yaitu pengeringan.  Alternatif proses pengeringan biji kakao yang dapat digunakan yaitu pengering tipe bak. Kelebihan dari alat ini yaitu waktu penjemuran lebih singkat, tidak memerlukan banyak tenaga kerja, suhu dan kecepatan proses pengeringan dapat diatur sesuai keinginan, dan kebersihan dapat diawasi sebaik-baiknya.  Tujuan dari penelitian ini adalah untuk mengetahui keuntungan/ pendapatan per tahun yang akan diperoleh dan untuk mengetahui nilai kelayakan ekonomi dari alat pengering biji kakao tipe bak sistem penghembus udara panas di Desa Penengahan, Kecamatan Gedong Tataan, Kabupaten Pesawaran, Provinsi Lampung. Penelitian ini dilaksanakan pada bulan April - Mei 2018 di Desa Penengahan, Kecamatan Gedong Tataan Kabupaten Pesawaran, Provinsi Lampung.  Data-data yang diperlukan dalam melakukan analisis ekonomi ini diperoleh dari data kuantitatif yang didukung oleh data kualitatif, hal ini dilakukan untuk mendapatkan hasil yang akurat.  Data kuantitatif diperoleh dengan mewawancarai secara langsung petani pemilik alat menggunakan daftar pertanyaan (kuesioner) sebagai alat bantu pengumpulan data.  Sedangkan data kualitatif diperoleh dengan melakukan pengamatan atau pengukuran langsung di lapangan.  Data-data tersebut diisi kedalam tabel yang sesuai dengan data dan rincian biaya yang telah dikeluarkan. Hasil penelitian menunjukkan bahwa pendapatan per tahun dari usaha pengeringan ini yaitu sebesar Rp 42.242.668,01/tahun, dan dinilai layak secara finansial yang ditunjukkan dengan nilai NPV (Rp 165.318.779,07/tahun) bernilai positif, B/C Ratio (1,07) > (1), dan IRR (554,36%) > suku bunga bank (7%).  Berdasarkan analisis sensitivitas, perubahan terhadap kenaikan biaya produksi, penurunan penerimaan, dan penurunan jam kerja alat menunjukkan bahwa usaha pengeringan biji kakao tetap layak untuk dilakukan.
MODIFIKASI ASPEK RASIO SUDU KINCIR ANGIN DAN GEAR RASIO PADA AERATOR BEBASIS TEKNOLOGI POMPA SPIRAL BERTENAGA AIR
Authors: Andriyani Wenny , Djoyowasito Gunomo , Aprilianto Rifaldi , Ahmad Ary Mustofa , Lutfi Musthofa
Published: March 2019

Peningkatan produktivitas tambak udang di Indonesia dilakukan dengan tetap menjaga kualitas air tambak menggunakan aerator. Penelitian ini bertujuan untuk meningkatkan kecepatan putar dengan modifikasi aerator yang memanfaatkan teknologi pompa spiral yang kemudian digerakkan oleh kincir angin. Metode penelitian dilakukan dengan beberapa tahapan, yaitu: (1) Pembuatan rancangan modifikasi aspek rasio dan gear rasio (2) Persiapan Komponen kincir angin dan gear rasio, (3) Perakitan alat, (4) Uji kinerja alat. Modifikasi dilakukan pada kebutuhan kecepatan putar aerator dengan aspek rasio kincir angin dan gear rasio. Aspek rasio yang digunakan pada sudu kincir angin sebesar 0,833 dan 2,167, sementara gear rasio yang digunakan adalah 1:10 dan 1:5. Parameter yang diukur adalah kecepatan angin, kinerja aerator (kecepatan putar kincir angin, kecepatan putar pompa spiral, daya, debit, tinggi tekan), dan kualitas air (oksigen terlarut). Hasil uji kinerja alat dengan kecepatan angin berkisar antara 0,62 - 4,65 m/s. Kecepatan putar teoritis yang terukur adalah sebesar 45,4632. Sementara untuk reduksi putar memiliki nilai rata-rata sebesar 0,41. Daya teoritis terkecil yang dihasilkan oleh kecepatan angin terkecil, yaitu sebesar 0,62 m/s. Daya yang dihasilkan sebesar 0,1967 Watt. Kemudian daya, debit air, dan tinggi tekan rata-rata 24.02834 watt, 15.52008 cm3/s, 30.16 cm. Sementara oksigen terlarut yang dihasilkan berkisar antara 4,4 – 11,9 mg/L. Aerator dengan aspek rasio 0,833 dan gear rasio 1:10 serta aerator dengan aspek rasio 2,167 dan gear rasio 1:5 mampu menghasilkan kecepatan putar, daya, dan debit air yang lebih baik. Namun, untuk tinggi tekan aerator yang belum dimodifikasi menghasilkan nilai yang lebih tinggi. Sementara kedua aerator mampu menghasilkan oksigen terlarut berkisar 4 – 11 mg/L.
Kötü Amaçlı Windows Çalıştırılabilir Dosyalarının Derin Öğrenme İle Tespiti
Authors: TOKMAK Mahmut , KÜÇÜKSİLLE Ecir Uğur
Published: March 2019

Günümüz internet çağında kötü amaçlı
yazılımlar, bilgi güvenliği açısından ciddi ve gelişen bir tehdit olarak
karşımıza çıkmaktadır. Bu nedenle kötü amaçlı yazılımların tespit edilmesi,
kötü amaçlı yazılımın yol açabileceği zararların önlenmesi açısından son derece
önem arz etmektedir. Bu çalışmada Windows uygulama programlama arayüzü (API) çağrıları
ve Windows çalıştırılabilir dosyalarının opsiyonel başlık bölümünün ihtiva
ettiği alanlar analiz edilerek kötü amaçlı yazılımlar tespit edilmeye
çalışılmıştır. Çalışmada, kötü amaçlı ve kötü amaçlı olmayan çalıştırılabilir
dosyalarından oluşan bir veri seti oluşturulmuştur. Veri setinde, 592 kötü
amaçlı olmayan yazılım ve 283 kötü amaçlı yazılım olmak üzere 875 Windows çalıştırılabilir
dosyası kullanılmıştır. Veri setindeki her bir çalıştırılabilir dosya, Windows uygulama
programlama arayüzü çağrıları ve opsiyonel başlık alanları ele alınarak vektörel
olarak ifade edilmiştir. Öznitelik vektörü üzerinde temel bileşen analizi
yapılarak boyut indirgeme işlemi yapılmıştır. İndirgenen öznitelikler Derin
Öğrenme ile eğitilip test edilerek kötü amaçlı yazılım tespiti
gerçekleştirilmiştir. Çalışmanın sonunda Derin Öğrenme ile % 100 doğruluk
değerine erişilmiştir.
Extended Spectrum Beta-Lactamase (ESBL)
Authors: Biutifasari Verna
Published: March 2019

Antibiotics have been widely used today. Use of antibiotics is also often used in mass and not in accordance with the indication, among others, in a particular case of fish poisoning on the beach, often the treatment is given antibiotics without clearlyindication. Use of antibiotics are excessive and not in accordance with the clinical, can cause resistance to these antibioticsOne of the antibiotics used is a beta-lactam antibiotic, that works inhibits cell walls. The inappropriate use of beta-lactam antibiotics can lead to resistance to these antibiotics. Resistance to beta-lactam can occur at various levels. One of the resistances can occur is resistance to Extended Spectrum Broad Lactamase (ESBL)Extended spectrum beta-lactamase is an enzyme that has the ability to hydrolyze penicillin-type antibiotics, first-generation cephalosporins, two, and three as well as monobactam groups and cause resistance throughout the antibiotic.ESBL is produced by many Enterobactericeae (especially Escherichia coli) and Klebsiella pneumoniae. Enterobacteriaceae has 3 resistance patterns caused by broad spectrum beta-lactamase, beta-lactamase-resistant inhibitors (TEM derivatives), excessive cephalosporinase. ESBL can be difficult to detect because ESBL has differentiatedactivity to various cephalosporinsESBL can be detected in clinical microbiology (phenotypic) and molecular detection (genotypic)
Ethanolic Extract of The Graptophyllum Pictum Griff Leaves as Antipyretic agent to Male White Rat
Authors: Rikomah Setya Enti , Lestari Gina , Winanti Juwita
Published: March 2019

Utilization of plants as traditional medicinal are still always be  used by people in Indonesian. Especially in rural areas that  still rich with variety of plants. Plants  of black pudding leaves (Graptophyllum pictum Griff) are one that efficacious for treating various of diseases. The content of  flavonoid  in the black pudding leaves have  antipyretic effect, analgesic and anti-inflammatory. This research aims to find  out  whether the black pudding leaves have  antipyretic effect or not. This research  used the induction method  of vaccineDPT-Hb 0.022 / 20 gr a white rat as stimulant fever. Positive control with paracetamol 1.3 mg / 20 gram a white rat, negative control with Na CMC 0.5 ml / 20 grams a white rat, first extract test of black pudding leaves  0.8 mg / 20 gram a white rat, second extract test of  black pudding leaves 1.6 / 20 gram a white rat, and third extract test  of black pudding leaves 3.2 / 20 gram a white rat. The results of research showed that ethanol extract of black pudding leaves if it’s looked from  statistic result of SPSS 16 program , it doesn’t  show out of any effect as antipyretic effect because  the significant value  is P> 0.05.
Keywords: Antipyretic, DPT vaccine Hb, (Graptophyllum pictum)
ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ
Authors: Лугова Вікторія Миколаївна , Кущ Яна Миколаївна , Архипова Дарина Євгенівна
Published: March 2019

The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cognitive component involves the analysis of mental processes and of the information processing model, in the first place: sensation, perception, attention, thinking, memory, etc. The emotional (affective) component is associated with identifying the aspects that foster an emotionally colored attitude towards the advertisement and the product itself. It is argued that the analysis of a behavioral pattern should focus on the study of human behavior underpinned by its purchasing habits under the influence of advertising. The following types of advertising effects have been investigated: AIDA, AIDMA ACCA, DIBABA, DAGMAR and AISAS. The core nature of psychological impact of advertising is disclosed by each of its basic driving elements: attention, interest, motive, action. The methods of advertising psychological effects described in the works by domestic and foreign researchers are discussed. The insights on suggestion and persuasion as the key powerful techniques of psychological influence have been provided. The research findings also present a range of factors regulating human behavior in the advertising environment, revealing the external and internal drivers and effects suggested by the national and foreign scientists. The criteria framework for studying consumer psychological typologies is presented along with suggesting a consumer typologies classification.
ADMINISTRATIVE SOLUTIONS FOR IMPLEMENTATION OF COMPETITION PROJECTS IN THE FRAMEWORKS OF PUBLIC-PRIVATE PARTNERSHIP
Authors: Шкода Мар’яна Сергіївна
Published: March 2019

The overall goal of public-private partnership projects (PPPs) is to find solutions to problems combining the benefits of the private sector (availability of financial assets, good governance, propensity for innovation and entrepreneurship) with the advantages of public sector (social issues and environmental concerns). From an economic feasibility perspective, the PPP project should integrate the efficiency of resource allocation with production efficiency which totally outperforms the selected public or private projects. Traditional PPP management (projects under the current stage of national economic development) loses its edge since it stems from the assumption of about the project scale dimension, that is, the project results validity (products to be made and their inherent properties). Thus, eventual PPP projects should be viewed through the prism of systems thinking and management paradigm through which the project becomes apparent not in isolation but as a whole in the context of what is happening. The research findings provide evidence that enhancing management efficiency at all stages of the PPP project can be achieved through implementation of the following actions: 1) improving public access to information about the project and the competition procedures; 2) creating individual websites for the participation of potential partner companies in the competition (for medium and small projects, in particular); 3) increasing competition; 4) building a real project team with an effective leader; 5) providing opportunities for selective monitoring of the performance with the participation of external consultants, thus facilitating a framework for enhancing transparency and overall control as well as contributing to reducing corruption.
РЕЙТИНГУВАННЯ ТРУДОВОГО ПОТЕНЦІАЛУ ЯК ІНТЕРАКТИВНИЙ ІНСТРУМЕНТАРІЙ СТИМУЛЮВАННЯ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ
Authors: Щербак Валерія Геннадіївна
Published: March 2019

The paper offers insights to foreign and domestic studies on building and utilization of labor potential which has revealed the lack of knowledge of innovative labor potential which in modern realia makes the most valuable strategic asset of company development. The current classification of the structural elements of labor potential has been specified and complemented by adding an innovative component which includes physiological, demographic, psychosocial, intellectual, qualification and value-based components. Evaluation of the nature of the innovative labor potential category has allowed to identify its core elements (intellectual and creative) as well as the stages of its implementation: innovative thinking, innovative activity, innovative efforts. The following factors influencing the company innovative labor potential formation have been identified: globalization, modernization and informatization of manufacturing processes, government policy in the area of education and science, national and regional innovation policy, etc. Regional specifics that underpins the local business innovative labor potential has been revealed affecting sector-specific regional development; the level of regional innovative infrastructure development; the education level of the employed population; the availability of business R&D potential; business innovation activity level. The study has also identified the key trends in building and enhancing the company innovative labor potential which traced a decline in active working age population; an increase in the share of employed population with higher and secondary vocational education, etc. The research findings on the degree of innovative activity development of company labor potential have demonstrated: a high education level of the workforce (53% of the employed have higher education degrees; insufficient level of creative activity and utilization of intellectual potential. The conclusions provide evidence on the lack of an effective framework on managing innovative labor potential and ultimately – low innovative capacity in the manufacturing sector. It is argued that the main reasons for underutilization of employee innovative labor potential are the ineffective methods of labor potential management, the lack of a clear motivation and stimulation strategy (50%) along with the failure to use employee creative potential (29%). The proposed model of building an innovative labor potential ranking which combines the capabilities and benefits of rating and rating management allows for reasoned decision-making in a targeted and sound stimulation and motivation of innovative and inventive activities.
MARKETING MODEL FOR RECREATIONAL ENTERPRISES: SPECIAL FEATURES AND INSTRUMENTS
Authors: Gulina Olena
Published: March 2019

The introduction and the formulation of the problem. The problem of the social-oriented marketing policy-making in line with market conditions in the spa resort sphere is currently urgent issue as it provides the success of its development in the future. The sales system for spa facilities, first of all, is necessary to make their operations more effective in the low season. This is due to the fact that spa facilities have to sell their tourist vouchers during the high season at cost price to the establishments they are in charge of. Government funding of a spa facility is a necessary condition, but an insufficient instrument for maintaining the competitiveness of spa services, as stated above and it determines the relevance of this Research.The hypothesis of the scientific research. The use of a systematic approach to the mechanisms` development for social-oriented marketing policy-making and operating in the spa facilities greatly increases the level of competitiveness in this economic sphere.The aim is to analyze the current management processes of socially oriented marketing in the researched spa facilities and to find ways to improve them through the effective social-oriented marketing policy`s development.The methodology of the Research. The theoretical basis of the Research was the works of domestic and foreign scientists devoted to various aspects of health-resort development, analysis and assessment of the social-oriented marketing development processes. The methods of systemic analysis, induction and deduction, economic-statistical, calculation and constructive, the method of expert assessments, cluster analysis were used in the Research.The results: the essence of the socially oriented marketing concept was revealed and its features in the spa sphere as a special type of service marketing were determined; an extended marketing model of recreational services, in which the main emphasis is made to meet the needs of target market consumers, was offered. The conclusions: The concept of "socially oriented marketing" as the factor of greater competitiveness of the spa facilities was specified. The methodical basis for management process-making of socially oriented marketing by using a system approach, completed with the elements of marketing-analytical and object-programmatic methods were developed. The features of socially oriented marketing in the spa resort sphere as a special type of service marketing were revealed. The economic-mathematical model for calculating accommodation`s places in accordance with the principles of socially oriented marketing on the basis of the mass service theory was presented.
FORMING AND REALIZATION OF TERRITORIAL ENTREPRENEURIAL POTENTIAL IN THE CONDITIONS OF THE MACROECONOMIC ENVIRONMENT DETERIORATION
Authors: Savchuk Nastia
Published: March 2019

The relevance of the research: small and medium-sized businesses play an important role in raising the level of employment of the population, reducing social tension, ensuring a competitive environment, economic stability and innovation growth, creating preconditions for the formation of the middle class. It is one of the most important signs of a market economy and a basis for increasing socio-economic development of the country. Taking into account the complex economic and political situation in Ukraine, there is a need to investigate the current state of small and medium enterprises, territorial entrepreneurial potential in the conditions of deteriorating macroeconomic conditions that will allow them to find out the directions of their development and identify ways to improve their entrepreneurial activity.Hypothesis of the scientific research: it is assumed that the importance of internal factors, defining the state of entrepreneurial potential of territorially localized formations, increases on the phases of crisis and depression of the medium-term economic cycle. At the same time, the importance of external factors increases on the phases of activity and recovery.The aim of the research is to reveal the key elements of entrepreneurial potential, which defines positive dynamics of business activity and efficiency indicators; to suggest the theoretical and methodical approach to the maintenance of methods of state regulation of entrepreneurial potential of territorially localized formations.The methods of the research: it was proved by means of correlation analysis, that the most significant elements of entrepreneurial potential in terms of ensuring positive dynamics of business activity and efficiency indicators are the following: the consumer value creation, the dynamics of the macroeconomic environment, the business competition level and the quality of entrepreneurial thinking.The results of the research: theoretical and methodical approach to the matter of state regulation of entrepreneurial potential of territorially localized formations is suggested; the methodical approach to the efficiency evaluation of measures of state regulation of entrepreneurial potential of territorially localized formations is developed.Conclusions: it is proved that the efficiency of state regulation measures of entrepreneurial activity is defined by completeness of accounting of features of entrepreneurial potential of separate territorially localized formations and their compliance to the implementation phase of entrepreneurial potential.
DIRECTIONS FOR IMPROVEMENT OF GOODS DECLARATION IN CONDITIONS OF INTEGRATION PROCESSES
Authors: Dudorova Tetyana Yu.
Published: March 2019

Introduction and purpose of the study. Trends in global development in the context of the global economic crisis dictate new challenges, in particular, the simplification of customs and logistics procedures during the import and export of goods to (from) the territory of countries. Today, the maximum approximation of customs procedures in Ukraine to the European and world standards is gradually being made, their maximum simplification at all stages, the reduction of the influence of the human factor on the results of the customs introduction of the elements of the electronic document flow system in the execution of customs clearance and customs control of goods.The hypothesis of scientific research. It is anticipated that in today's conditions of openness of the Ukrainian economy the necessary condition for the organization of the customs business – in general – and customs control, in particular, is the declaration, identification and control of customs value, which has fiscal and regulatory potential, and accordingly characterized by problematic issues that require new theoretical and practical approaches to its evaluation and control. The purpose of the article is to study the current mechanism of customs declaration of goods in Ukraine.Methods of research: in the process of work, the following methods of economic research were used: system-structural, abstract-logical, comparative and balance, expert assessments, etc.Results: The state of the procedure of customs clearance of goods is considered and investigated. The given results of practical introduction of electronic document circulation with the use of electronic digital signature in the customs business of Ukraine.Conclusions. The creation of a multifunctional integrated electronic customs system is aimed at strengthening Ukraine's customs security, further developing and adapting the information systems of the State Customs Service of Ukraine to the standards of the European Union, creating conditions for accelerating customs control and customs clearance procedures, improving the level of services provided by the state in the customs sphere, restriction of the possibility of committing illegal and corrupt acts.
Design Thinking as a New Method For Solving Marketing Challenges
Authors: Sofya Evgenievna Klepikova
Published: March 2019

The article is devoted to design thinking as a new method for solving marketing challenges. Design thinking is a human-centered process. It allows marketers to achieve a deeper understanding of the consumer, placing the client in the center. Design thinking is a technique of searching solutions. Consists of 5 stages: understanding the problem, formulating the problem, generating ideas, prototyping, testing. In practice, the effective application of design thinking gives incredible results. The user receives not just a convenient product adapted to modern needs, but also a solution to important life problems. The article is of interest to marketers, managers and smm-managers. Fundamentally the relation between top marketers and design thinking, is the human-centered approach. Design thinking requires customer centrality, both internal and external feedback, and an open- minded culture. A closer look at design thinking in the light of marketing shows the large extent to which a marketing team can bene1t from applying a design approach.
Corporate governance// Social Sciences: Achievements and Prospects Journal 3(11), 2019/ OEAPS Inc.(Open European Academy of Public Sciences); Chief Editor Mark Freeman - Barcelona, Spain. 16.03.2019: OEAPS Inc., 2019. - pp. 41-50.
Authors: Kudryashov Alexander
Published: March 2019

The corporate governance literature provides a rich framework for examining the theoretical models and related mechanisms by which a firm is operated and con-trolled, but there are a number of challenges for future research that remain. This paper identifies some of the key studies and contributions of the existing corporate governance literature, while identifying several fruitful areas for research where our understanding of corporate governance is incomplete. For example, what is the rela-tionship between and corporate social responsibilities, and how might this change in diﬀerent institutional environments? Expanding standard models to include more nuanced factors within diverse and dynamic institutional environments is one chal-lenge we face in modeling governance more comprehensively. In addition, as data becomes more easily available on smaller countries, transitional economies, and in frontier and emerging markets, we also need to expand our studies beyond the large Western country context. Future empirical work should undertake to bet-ter understand and examine the institutional structures, systems, mechanisms and incentives within understudied regions around the world. Beyond the notion of rep-lication studies, careful cross-country studies would enable us to compare outcomes with existing studies and better inform us on fundamental diﬀerence (and similari-ties) between systems, contributing to our discussions on the limits of conversation between governance systems.
AUDIT SI_ARTIKEL SDLC
Authors: Wahyudi Agus
Published: March 2019

SYSTEM DEVELOPMENT LIFT CYCLE (SDLC)
Artikel Double Linked List Circulate
Authors: Nugraha Aria Sakti
Published: March 2019

Linked List adalah suatu struktur data linier. linked list dibentuk secara dinamik. Pada saat awal program dijalankan elemen linked list belum data. Elemen linked list (disebut node) dibentuk sambil jalan sesuai instruksi. sebuah node linked list diakses dengan menggunakan pointer yang mengacu ke node tersebut.Banyak yang mengira Double Linked List Circulate adalah Double Linked List Circulate pointer next dan prev nya menunjuk ke dirinya sendiri secara circular. Memang benar demikian tapi Double Linked List Circulate tidak hanya itu sajaKata Kunci : Penjelasan Double Linked List Circulate.
STUKTUR DATA STATIS ARRAY
Authors: lestari Komang
Published: March 2019

Array merupakan sebuah variabel yang menyimpan lebih dari 1 buah data yang memiliki tipe data yang sama. Jadi dapat dikatakan bahwa array merupakan kumpulan dari data-data tunggal yang dijadikan dalam 1 variabel array yang alamat memorinya berbeda yang selanjutnya disebut elemen-elemen array yang bisa kita akses berdasarkan indeks.Array atau larik sendiri di definisikan sebagai pemesanan alokasi memory berurutan. Array (larik) merupakan tipe data tersetruktur dimana didalamnya terdiri dari komponen – komponen yang mempunyai tipe data yang sama. Didalam suatu array jumlah komponen banyaknya adalah tetap. Didalam suatu larik atau array setiap kompoenen ditunjukan oleh suatu index yang unik. Index dari setiap komponen array menunjukan urutan data atau identitas yang mewakili data yang ada didalamnya.Definisi ini kurang tepat, karena terjadi kerancuan antara struktur data dan representasinya. Memang benar array hampir selalu di implementasikan menggunakan memory berurutan tapi tidak selalu demikian. Semua elemem array bertipe sama.Array cocok untuk organisasi kumpulan data homogen yang ukuran atau jumlah elemen maksimumnya telah diketahui dari awal. Homogen adalah bahwa setiap elemen dari sebuah array tertentu haruslah mempunyai tipe data yang sama.Dari perngertian struktur dan pengertian array di atas, maka dapat ditarik kesimpulan bahwa struktur array adalah kumpulan elemen-elemen data yang digabungkan menjadi suatu kesatuan yang memiliki tipe homogen (sama).
IMAM SAPUTRA 165100003
Authors: Saputra
Published: March 2019

pendidikan adalah pembelajaran pengetahuan, keterampilan, dan kebiasaan sekelompok orang yang diturunkan dari satu generasi ke generasi berikutnya melalui pengajaran, pelatihan, atau penelitian. Pendidikan sering terjadi di bawah bimbingan orang lain, tetapi juga memungkinkan secara otodidak.Auditor adalah seseorang yang memiliki kualifikasi tertentu dalam melakukan audit atas laporan keuangan dan kegiatan suatu perusahaan atau organisasi.manfaat pendidikan auditor pada peningkatan produktivis organisasi sangat di perlukan , karena di dalam sebuah organisasi perlu adanya seorang auditor yang meng audit segala kegiatan yang ada di luar maupun di dalam sebuah organisasi demi kesuksesan dan produktivitas sebuah organisasi. Maka di perlukan nya seorang auditor di dalam sebuah organisasi.Kata Kunci Pendidikan dan Auditor
PENERAPAN ALGORITHMA POHON UNTUK OPERASI PENGOLAHAN DATA DALAM TEKNIK PEMROGRAMAN
Authors: arimbi Yuanita frinka dwi
Published: March 2019

PENERAPAN ALGORITHMA POHON UNTUK OPERASI PENGOLAHAN DAN PENYIMPANAN DATA DALAM TEKNIK PEMROGRAMAN
Jealousy as a Function of Rival Characteristics: Two large replication studies and meta-analyses support gender differences in reactions to rival attractiveness but not dominance.
Authors: Pollet Thomas Victor , Saxton Tamsin
Published: March 2019

Jealousy is a key emotion studied in the context of romantic relationships. One seminal study (Dijkstra, P., & Buunk, B. (1998). Jealousy as a function of rival characteristics: An evolutionary perspective. PSPB, 24(11), 1158–1166. https://doi.org/10.1177/01461672982411003) investigated the interactions between a participant’s gender, and their reactions to the attractiveness or dominance of a romantic rival. In a vignette-based study, they found that women’s jealousy was more responsive than men’s to a rival’s attractiveness, whereas in contrast, the rival’s dominance evoked more jealousy from men than from women. Here, we attempt to replicate these interactions in two samples (N=339 and N=456), and present subsequent meta-analyses (combined Ns= 5,899 & 4,038, respectively). These meta-analyses showed a small, significant effect of gender on jealousy provoked by rival attractiveness, but no such response to rival dominance. We discuss the potential reasons for these findings, and future directions for research on jealousy and rival characteristics.
The Impact of Different Responses to Fat Talk on Body Satisfaction and Socioemotional Outcomes
Authors: Mills Jacquie , Mort Olivia , Trawley Steven
Published: March 2019

Fat talk, the act of making disparaging comments about one’s own appearance, has been associated with an extensive range of negative body image outcomes. Despite this well-established body of literature highlighting the prevalence and consequences, scant research exists on the impact of different responses to fat talk in situ. The current online experiment aimed to explore four different responses to fat talk and their impact on body satisfaction, shame, and feelings of support. Female participants (N = 191, Mage = 23.52, SDage = 4.539, rangeage 18-40) recalled or imagined an experience of engaging in fat talk before being randomly assigned to receive a set response (where their fat talk was either challenged, ignored, reassured, or reciprocated). Largely in line with hypotheses, the Ignore condition led to the lowest level of body satisfaction and perceived support, and the highest level of shame. The Challenge condition resulted in positive outcomes for both perceived support and feelings of shame. The findings demonstrate that ignoring fat talk is associated with negative outcomes, providing evidence to inform practical guidelines aimed at tackling the social phenomenon.
The need for ESP in Burundi: What do tertiary English teachers say sbout it?
Authors: Nduwimana Arcade
Published: March 2019

This study examines the views that tertiary English teachers hold on the need for English for Specific Purposes (ESP) in Burundi higher education. To do so, it investigates the extent to which they are familiar with the theory and practice of ESP. For this study, 32 English teachers were contacted to participate in it. They were all requested to complete an online questionnaire, but only 17 proved willing to do so. The findings revealed that the majority of teachers are familiar with the practice of ESP. Although many of them reported to have high familiarity with the field of ESP, a few of them conduct a Needs Analysis (NA) before teaching ESP courses. Results also indicated that tertiary English teachers highly acknowledge the importance of teaching ESP in Burundi higher Education and, therefore, would encourage the ministry of education to fund an ESP project.