bluuebunny/crossref_metadata_2025 huggingface dataset:
Distal Humeral Diaphyseal Open Fracture in a Child with Bone Loss
Authors: Shrestha Sabin , Shrestha Dinesh Kumar
Published: March 2022

Distal diaphyseal humerus fracture is less common than supracondylar humeral fracture and its open fracture is even less. This is a case report of open distal humeral diaphyseal fracture on the left arm with bone loss in 10 years old male who sustained the injury from fall, diagnosed as Grade III open unstable distal diaphyseal shaft fracture of left humerus with bone loss without neurovascular deficit. We performed Open Reduction /Internal Fixation (OR/IF) and free bone fragment was flipped and fixed to the bone fragments and maximum possible contact was made and fixed with an external fixator. Range of motion was advised as early as possible. At final follow up the result was excellent as per Flynn's criteria. OR/IF (Open Reduction /Internal Fixation) of this fracture with posterior approach and flipping the bone to get more contact seems good and safe procedure. Further, external fixation provides reasonable fixation in these cases.
Villages in Forest Areas in Java: Agrarian Reform Policy-Social Forestry in Banyuwangi
Authors: Syanurisma Syarli
Published: March 2022

The overlapping claims on forest areas is due to the presence of interested parties in its management from private companies, local communities, local governments, and the State Forestry Public Company (Perusahaan Umum Kehutanan Negara/Perhutani). This triggered tenurial conflicts in forest areas. Recognition of community rights in forest areas can be realized if proposed through the right path and process, by preparing data owned by the community. Therefore, it is necessary to identify the authorization, ownership, utilization, and use of community land in forest areas with the aim to understand the land tenure in forest areas. This article aims to examine the typology of land tenure conflicts in forest areas and identify the authorization, ownership, use, and utilization of community land in forest areas. The method of this study is qualitative with descriptive and historical analysis. Meanwhile, the data collection includes observations, interviews, and document studies. The results of this study indicated that there were 309 land plots claimed by the community in forest areas. The land plots have long been controlled, then became a settlement and agricultural land since 1941. As a result, forest areas that have become settlements are eligible to be released and then followed up with an agrarian reform policy. Meanwhile, for arable land, a social forestry scheme can be proposed.
Goserelin versus Norethisterone in the Management of Menorrhagia with Uterine Fibroid
Authors: A. Rasheed Faris , N. Sulaiman Jwan , Abdul-Raheem Yousif
Published: March 2022

Menorrhagia is common in patients with uterine fibroids, if operation needs to be delayed for a particular reason, goserelin can be used safely to reduce bleeding and the size of the tumor.The objective is to compare between goserelin acetate and norethisterone on patients with menorrhagia and uterine fibroid. A randomized controlled study conducted in Elwiya maternity teaching hospital, Baghdad from the first of November 2007 to the end of April 2009. 90 patients from the consultant outpatient clinic with menorrhagia and fibroid, and their operations were delayed for medical reason were allocated in two groups, the first group, was given 3.2 mg goserelin acetate subcutaneously monthly for 3 months and the second group was given 5 mg norethisterone orally three times daily during the attack of bleeding and 5 mg once daily, cyclically if no bleeding for 3 months. The fibroid was measured in two dimensions, using convex real-time ultrasound before treatment and three months after treatment. Haemoglobin and the number of pads used were also reported before and after treatment, also the side effects in both groups and the need for operations.The size of fibroid in two dimensions measurement was reduced from 28.24 cm2 Â± 6.14 to 12.3 cm2 Â± 3.45 in the goserelin group (P=0.0001) versus 26.56 cm2 Â± 5.96 to 25.22 cm2 Â± 5.01 in the norethisterone group (P= 0.2589). The haemoglobin level was 9.28 gm/100ml Â± 2.44 pre-treatment in the goserelin group and 11.2 gm/100ml Â± 1.88 post-treatment (P= 0.0001) versus 10.08 gm/100ml Â± 2.86, and 10.24 gm/100ml Â± 2.46 respectively in the norethisterone group (P= 0.7798). The need for operation was decreased significantly in the goserelin group. Goserelin showed better patient response and reduction in the tumor size than norethisterone in treatment of patients with menorrhagia and uterine fibroids if operation is delayed for medical or other reasons.

Key words: Goserelin, Norethisterone , Menorrhagia, Uterine Fibroid
Developing a Comprehensive Mixed Methods Evaluation to Address Contextual Complexities of a MOOC
Authors: Musoke Pamela , Papadimitriou Antigoni , Shannon-Baker Peggy , Tajima Chihiro
Published: March 2022

Abstract: Massive open online courses (MOOCs) are gaining popularity, yet they are rarely evaluated using mixed methods that consider the complexity of participants’ demographics, geographic spread, and MOOC design and curricula. In this article, we critically reflect on evaluating the Mixed Methods International Research Association (MMIRA) MOOC. A literature review on MOOCs and how they are evaluated is presented along with a logic model. After a description of the MMIRA MOOC and the multi-phase mixed methods evaluation design, the logic model is used to reflect on conducting a mixed methods evaluation. We conclude with the challenges experienced when evaluating amidst a MOOC’s complexities.
Intracranial hypotension due to ventral thoracic dural tear secondary to osteophyte complex: resolution after transdural thoracic microdiscectomy with dural repair. Illustrative case
Authors: Kewlani Bharti , Garton Andrew L. A. , Hussain Ibrahim , Chazen J. Levi , Robbins Matthew S. , Baaj Ali A. , Greenfield Jeffrey P.
Published: March 2022

BACKGROUND

Intracranial hypotension (IH) manifests with orthostatic headaches secondary to cerebrospinal fluid (CSF) hypovolemia. Common iatrogenic etiologies include lumbar punctures and spinal surgery. Although much rarer, structural defects such as osteophytes and herniated calcified discs can violate dural integrity, resulting in CSF leak.

OBSERVATIONS

The authors reported the case of a 32-year-old woman who presented with progressively worsening orthostatic headaches. During an extensive examination, magnetic resonance imaging of her thoracic spine revealed a cervicothoracic ventral epidural collection of CSF, prompting a dynamic computed tomography myelogram, which not only helped to confirm severe cerebral hypotension but also suggested underlying pathology of a dorsally projecting disc osteophyte complex at T2–3. Conservative and medical management failed to alleviate symptoms, and a permanent surgical cure was eventually sought. The patient underwent a transdural thoracic discectomy with dural repair, which resulted in resolution of her symptoms.

LESSONS

Clear guidelines regarding the management strategy of IH secondary to disc osteophyte complexes are yet to be established. A thorough literature review noted only 24 reported cases between 1998 and 2019, in which 13 patients received surgery. There is a 46% symptom resolution rate with conservative management, lower than that for iatrogenic etiologies. For patients in whom conservative management failed, surgical intervention proved effective in resolving symptoms, with a success rate of 92.3%.
Magnetic resonance imaging finding of coexistence of bilateral paraclinoid aneurysms in a patient with a nonfunctioning macroadenoma, simultaneous resection, and clipping: illustrative case
Authors: Mondragón-Soto Michel G. , Villanueva-Castro Eliezer , Tovar-Romero Leoncio A. , Aragón-Arreola Jorge F. , Sangrador-Deitos Marcos V. , Cano-Velázquez Gerardo , Villanueva-Solórzano Pedro L. , Gómez-Amador Juan L.
Published: March 2022

BACKGROUND

Unruptured incidental intracranial aneurysm can coexist with pituitary adenoma, however, the occurrence is extremely rare. Timely diagnosis of asymptomatic intracranial aneurysms with pituitary adenoma may lead to planning a tailored surgical strategy to deal with both pathologies simultaneously. A case of a patient who underwent transcranial resection of a pituitary adenoma with clipping of two mirror aneurysms is reported.

OBSERVATIONS

A 55-year-old female presented with deterioration of visual acuity that progressed over 1 year, as well as presence of right eyelid ptosis. Magnetic resonance imaging of the head showed the presence of an intrasellar pituitary macroadenoma. Bilateral paraclinoid aneurysms were documented to be in contact with the pituitary tumor. The patient underwent surgery with simultaneous aneurysm clipping and tumor resection through a standard pterional approach with intradural clinoidectomy. The aneurysms were successfully clipped after the tumoral debulking. After clipping, the pseudocapsule was fully resected.

LESSONS

Various treatment options are available. Although endovascular securing of the aneurysms prior to the tumor resection would be ideal, in cases in which this resource is not readily available at all times, the surgeon must be prepared to solve pathologies with an elevated level of complexity.
Coexistence of anterior cranial fossa dural arteriovenous fistula and arteriovenous malformation with the same drainage system: illustrative case
Authors: Yamamoto Daisuke , Shibahara Ichiyo , Inukai Madoka , Koizumi Hiroyuki , Hyakutake Yuri , Niki Jun , Ishima Daisuke , Usui Ryo , Kimura Ayato , Hide Takuichiro , Kumabe Toshihiro
Published: March 2022

BACKGROUND

The authors report a rare case of coexistence of dural arteriovenous fistula (DAVF) and arteriovenous malformation (AVM), with a common trunk drainer from both DAVF and AVM in the left anterior cranial fossa (ACF) with simple DAVF in the right ACF.

OBSERVATIONS

A 63-year-old female presented with seizure. Cerebral angiography showed bilateral DAVFs in the ACF and AVM in the left frontal lobe. A dilated frontal vein acted as a simple drainer of the right DAVF. In contrast, a dilated vein with large varix was the common drainer of both the left DAVF and the AVM. During surgery, indocyanine green videoangiography was performed with direct observation. In the left ACF, the drainer occlusion of the DAVF resulted in partial shrinkage of the varix and decreased distal blood flow. Additional main feeder occlusion of the AVM could decrease the blood flow further, but not completely because of the residual pial supplies for the AVM. Finally, the nidus of the AVM with varix was removed by en bloc resection.

LESSONS

Neurosurgeons should be aware of the coexistence of DAVF and AVM with a common trunk drainer. Only simple occlusion of the drainer from DAVF is not sufficient, so removal of the AVM is essential.
Ks. Henryk Misztal (1936-2020)
Authors: Misztal-Konecka Joanna
Published: March 2022

Artykuł stanowi wspomnienie oraz prezentację życia i dorobku śp. Ks. Prof. Henryka Misztala (1936–2020), wieloletniego pracownika Wydziału Prawa, Prawa Kanonicznego i Administracji KUL, wybitnegoznawcy prawa wyznaniowego i kanonizacyjnego, nauczyciela i wychowawcy młodzieży. Ukazuje jego drogęzawodową, związaną z Katolickim Uniwersytetem Lubelskim Jana Pawła II, rozwój zainteresowań badawczychoraz zaangażowanie na rozmaitych polach aktywności naukowej, dydaktycznej i osobistej.Henryk Misztal uzyskał stopień doktora w 1968 r., doktora habilitowanego w 1979 r., tytuł profesora nadzwyczajnegow 1986 r., a profesora zwyczajnego w 1992 r. W latach 1983–1987 był prodziekanem Wydziału PrawaKanonicznego i Nauk Prawnych, zaś w latach 1987–1989 dziekanem tego Wydziału. W latach 1996–1997 pełniłfunkcję Kierownika Sekcji Prawa Kanonicznego na Wydziale Prawa Kanonicznego i Świeckiego. Z największym zaangażowaniem kierował Katedrą Prawa Wyznaniowego w latach 1980–2007, zaś Katedrą Prawa Kanonizacyjnegow latach 1984–2004. Te dwa kierunki zainteresowań zdominowały jego aktywność badawczą i organizacyjną.Artykuł przedstawia główne pola badawczych dociekań Henryka Misztala, poczynając od cenzury uprzedniejdruków kościelnych, przez prawo kanonizacyjne, po prawo wyznaniowe. Zwraca uwagę tak na ilościowo, jaki jakościowo imponującą skalę dorobku naukowego, na który składa się ponad 500 pozycji, z czego 42 są opracowaniami książkowymi. W artykule przedstawiono również zaangażowanie Księdza Profesora na niwie kościołalubelskiego. Nie zapomniano o tym, że był człowiekiem pracowitym, obowiązkowym i skromnym.
The Opening and Launch of Activities of the Chemistry Laboratory at the Polytechnic Museum (Late 19th – Early 20th Century)
Authors: Nudel Alla
Published: March 2022

This article is devoted to the history of emergence and development of the chemistry laboratory at the Moscow Museum of Applied Knowledge (Polytechnic Museum), one of the oldest laboratories in Moscow and the first of the Museum’s laboratories. Its creation was predetermined by the following important factors: rapid development of natural science in the second half of the 19th century, introduction of obligatory laboratory practice in the natural science curriculum at higher education institutions, and the fact that the Museum founders believed that laboratories had to be in place at the Museum as one of the ways of delivering its educational goals and promoting dissemination of technology knowledge. The Polytechnic Museum’s chemistry laboratory was modelled after the laboratories of Western European museums. The decisive role in the organization of the laboratory belonged to I. P. Arkhipov, chemical engineer, member of the Museum Organization Committee and director of the Museum’s technology department. In the years that followed, the renowned chemists V. V. Markovnikov and I. A. Kablukov were extensively involved in the work of the laboratory.
 
Initially the laboratory played an auxiliary role and was only used to prepare demonstration experiments; later on, the scope of its functions broadened. In the course of the time, the laboratory became increasingly involved in the Museum’s overall work, one of the main lines of which was the acquisition of museum items.
 
After the Polytechnic Museum moved to its own building, the chemistry laboratory was organized and equipped like the most advanced European laboratories. With necessary instruments and equipment in place, it could provide space and necessary conditions for the experimental and research work to those interested. By the early 20th century the works at the chemistry laboratory were mostly associated with the Museum’s instructional and educational activities as well as with the formation of its collections. Research was conducted at the laboratory only sporadically. The Museum’s chemistry laboratory also acted as a resource and methodology center for educational work, where new demonstration experiments in chemistry were developed and the methodologies for conducting these experiments were honed.
Implementasi Hak-Hak Pekerja Akibat Pandemi Covid-19 Oleh Perusahaan Berdasarkan Undang-Undang Nomor 13 Tahun 2003 Tentang Ketenagakerjaan
Authors: Farhan Suryana Arif , Affandi Imanudin
Published: March 2022

Mewabahnya virus corona atau pandemi covid-19 ini telah merugikan banyak pihak dalam sektor apapun baik pendidikan, kesehatan maupun ekonomi. Hingga saat ini dalam sektor ekonomi bedasarkan badan pusat statistik mencatat bahwa laju pertumbuhan ekonomi di Indonesia mengalami perlambatan yang jatuh di Kuartal I/2020, yaitu hanya 2,97%. Sementara itu, pertumbuhan ekonomi pada Kuartal I/2019 berada di angka 5,07%, dampaknya berdasarkan data kementrian ketenagakerjaan ada 1,79 juta kasus pekerja yang di PHK di Indonesia sendiri, menganai hal tersebut penelitian ini bertujuan utuk mengetahui apa saja bentuk dan upaya perusahaan dalam memberikan hak pekerja walaupun dalam kondisi wabah virus corona ini baik pekerja yang masih dalam perusahaan dan yang sudah di PHK. Dalam setiap data penulisan atau penelitian ini menggunakan metode penelitian hukum normatif. Bahwa penerapan hak pekerja itu harus terlaksanakan sepenuhnya walaupun sedang dimasa adanya wabah ini karena hal tersebut adalah kewajiban bagi perusahaan sesuai dengan yang sudah di perjanjiakan sebelumnya, dan perlu adanya pengawasan baik bagi pekerja ataupun perusahaan perihal hak dan kewajibannya.
From Verona, with love: “anti-gender” mobilizations and transfeminist (re)actions
Authors: Cossutta Carlotta , Habed Adriano José
Published: March 2022

In this article, we take Verona as an entry point to analyse “anti-gender” mobilizations in Italy and transfeminist reactions. We provide an overview of the Italian “anti-gender” campaign by describing the role of Catholic actors and the political Right. We therefore examine the many forms these mobilizations have taken, especially between 2013 and 2017, and some of the responses by activists and academics during those years. We then consider some exemplary cases of both “antigender” attacks and transfeminist reactions that took place between 2018 and 2019. In particular, we focus on the so-called Pillon decree, which displays the link between “antigender” movements and legislative initiatives, on the Zelger motion against abortion presented by the Verona City Council, and on the 13th World Congress of Families that took place in Verona. We conclude with an examination of the reactions to these events – the “Verona transfeminist city” demonstration and the creation of GIFTS, the Italian network of gender studies – in order to show the strength of the counterattack.
Instagram as A Media to Enhance Writing Skill of Students in Langsa
Authors: Nurmala Sari Nonnie , Afrida Nina
Published: March 2022

This research is carried out to investigate how the uses of Instagram application to improve students’ writing skill. The participant of this research is three students of seventh semester from English Department of IAIN Langsa in academic Years 2020/2021 who have been selected through purposive sampling based on certain characteristics. In here, there are 3 students. This research used qualitative method to gain the data; observation and documentation. Based on the results, they used Instagram features; photo and video sharing and social network to share their mind and daily activity on it. Therefore, they can use it to find many accounts that they wanted. And then, the researcher found that the participants searched and followed several educational accounts that contain learning English content. Concequently, the participants’ writing ability improve after they convey their ideas on Instagram. As the result, they were able to practice and apply what they have learnt before in writing English caption actively on their Instagram accounts. It also can be proven from their writing score which participant 1 obtained 83 score,  participant 2 obtained 87 score and participant 3 obtained 62 score in writing English in the manner of using proper grammar, spelling, punctuation, appropriate content, appropriate vocabulary, and conveying clear information.
A NOTE ON OPEN QUESTIONS ASKED TO ANALYSIS AND NUMERICS CONCERNING THE HAUSDORFF MOMENT PROBLEM
Authors:   Chemnitz University of Technology, Faculty of Mathematics, 09107 Chemnitz, Germany,, Gerth D., , Hofmann, B. ,   Chemnitz University of Technology, Faculty of Mathematics, 09107 Chemnitz, Germany,
Published: March 2022

Abstract We address facts and open questions concerning the degree of ill-posedness of the composite Hausdorff moment problem aimed at the recovery of a function x ∈ L 2 (0, 1) from elements of the infinite dimensional sequence space ` 2 that characterize moments applied to the antiderivative of x. This degree, unknown by now, results from the decay rate of the singular values of the associated compact forward operator A, which is the composition of the compact simple integration operator mapping in L 2 (0, 1) and the non-compact Hausdorff moment operator B(H) mapping from L 2 (0, 1) to ` 2 . There is a seeming contradiction be- tween (a) numerical computations, which show (even for large n) an exponential decay of the singular values for n-dimensional matrices obtained by discretizing the operator A, and (b) a strongly limited smoothness of the well-known kernel k of the Hilbert-Schmidt operator A∗A. Fact (a) suggests severe ill-posedness of the infinite dimensional Hausdorff moment problem, whereas fact (b) lets us expect the opposite, because exponential ill-posedness oc- curs in common just for C∞-kernels k. We recall arguments for the possible occurrence of a polynomial decay of the singular values of A, even if the numerics seems to be against it, and discuss some issues in the numerical approximation of non-compact operators.
USING MACHINE LEARNING METHODS IN CYBERSECURITY
Authors:   International Information Technology University,, Mubarakova, S. R. , Amanzholova, S. T. ,   International Information Technology University,, Uskenbayeva, R. K. ,   International Information Technology University,
Published: March 2022

Abstract Cybersecurity is an ever-changing field, with advances in technology that open up new opportunities for cyberattacks. In addition, even though serious secu- rity breaches are often reported, small organizations still have to worry about security breaches as they can often be the target of viruses and phishing. This is why it is so important to ensure the privacy of your user profile in cyberspace. The past few years have seen a rise in machine learning algorithms that address major cybersecu- rity issues such as intrusion detection systems (IDS), detection of new modifications of known malware, malware, and spam detection, and malware analysis. In this arti- cle, algorithms have been analyzed using data mining collected from various libraries, and analytics with additional emerging data-driven models to provide more effective security solutions. In addition, an analysis was carried out of companies that are en- gaged in cyber attacks using machine learning. According to the research results, it was revealed that the concept of cybersecurity data science allows you to make the computing process more efficient and intelligent compared to traditional processes in the field of cybersecurity. As a result, according to the results of the study, it was revealed that machine learning, namely unsupervised learning, is an effective method of dealing with risks in cybersecurity and cyberattacks.
SOCIAL MOVEMENT RESISTANCE AGAINST THE STATE SOCIAL CASE STUDY: PTPN DAMAK MALIHO, BANGUN PURBA DISTRICT, 2008-2009.
Authors: Ansyari Harahap Andry , Malik Rahman
Published: March 2022

The study is about the Resistance movement against the state social case study PTPN Damak Maliho in ancient 2008-2009. The main discussion is between peasants’ groups with PTPN IV at deli Serdang district, Damak Maliho, and the role of peasants’ groups in reversion land rights. The conclusion is that the root of the problem is a scramble for the land of 198 ha state of the community with PTPN IV in Damak Maliho, Bangun Purba's District, Deli Serdang is a state of each other claims of land between the village community with PTPN IV of 198 acres of land. Second, the strategy is taken by leaders the base states peasants’ village Damak Maliho to demand land rights by occupying the land. Third, analysis Karl Marx saw the result of this research concluded that countries' indecisiveness in seeing the conflicts causes losses to peasants.
БЕЗПЕКА БРЕНДУ В УМОВАХ КОРОНАВІРУСНОЇ ПАНДЕМІЇ: КОНТЕНТНІ ТА КОМУНІКАЦІЙНІ АСПЕКТИ
Authors: Vezhel L.
Published: March 2022

One of the aspects of digital advertising ecosystem that attracted attention during the pandemic was the role of brand safety tools which block the display of advertising messages alongside certain types of content.

Advertisers do not want their products to be associated with such topic as COVID-19, and therefore are increasingly using lists of keywords to block. This has a direct impact on the news business.

The aim of the study is to characterize the problem of brand safety during the coronavirus pandemic and to analyze strategies for its provision in the digital environment.

Research methodology. To achieve the research objectives such general scientific methods as analysis and synthesis were used which allowed to single out the factors influencing safe functioning of the brand. The methods of comparison, induction and deduction were applied to predict the content and communication transformations of the concept of brand safety.

Results. The research findings are based on the analysis of cases of well-known brands actively using «blacklists» to protect their advertising from inappropriate content.

It was proved that companies should develop a proactive and flexible brand security strategy not only focusing on blocking lists, but also using semantic analysis and taking into account cultural, social and political events at both local and global levels.

Novelty. Despite the scholars’ active interest in the essence of branding, so far there have been no serious generalizing studies of digital environment security taking into account permanent global and technological changes. This creates a significant gap in the understanding of modern safe partnership (that between a brand and the mass media, between a brand and digital platforms, between a brand and consumers) and requires a search for relevant approaches and solutions.

Practical significance. Theoretical conclusions of the study can be applied in further research of national branding, while digital experience and practical solutions of the world companies can be considered by Ukrainian businesses.

Key words: brand safety, coronavirus, covid – 19, programmatic, platform, block list.
ФОРМУВАННЯ ЗАЛЕЖНОСТІ ТА ПРИЗВИЧАЄННЯ ЯК РЕЗУЛЬТАТ ДІЇ ТЕХНОЛОГІЙ ВПЛИВУ НА КОРИСТУВАЧІВ
Authors: Sytnyk O.
Published: March 2022

The purpose of the study is to single out the technologies of media influence on users in terms of expanding and retaining the user audience of digital media on the basis of determining the psychological mechanisms of their implementation.

The research methodology consisted of search and analytical review of sources, vocabulary analysis, and generalization and interpolation of research results to study this problem in terms of network communication.

Results. A review of research has shown that the understanding of the concept of Internet addiction today remains somewhat vague and contradictory (there are still discussions about whether to recognize Internet addiction as a separate behavioral disorder). At the same time, the fact that the formation of this type of dependence, like others, is based on a combination of three factors (biological, individual, and social) makes it impossible to draw conclusions about Internet addiction as a consequence of media influences without a comprehensive diagnosis of the problem. Instead, such influences can shape users’ accustoming to certain activities through Internet technologies, platforms, or services. In this regard, the proposed work distinguishes between the concept of «addiction» (the formation of a constant, obsessive pathological predisposition) and «habituation» (the formation of habit as an automated behavior of users). A number of techniques are used to strategically shape the habits of digital media users, including the use of push messaging technologies, marketing correspondence, operant conditioning techniques, triggers (technological, content, emotional), the use of endless scrolling technology in design and engineering, hyperlink technology and wiki, autoplay video, audio or animation, etc.

Novelty. The problems of Internet addiction in the aspect of media design and formation of digital media are analyzed.

Practical significance. The obtained results are aimed at expanding and deepening theoretical courses in the system of professional training of media industry specialists.
Key words: digital media, internet addiction, influence on user behavior, technological methods of habit formation.
БІБЛІОТЕКА В СОЦІОКУЛЬТУРНОМУ ПРОСТОРІ ПОЛІЕТНІЧНИХ ОТГ: ДО КОНЦЕПТУАЛІЗАЦІЇ СОЦІОЛОГІЧНОГО ДОСЛІДЖЕННЯ
Authors: Ibrahimova Z.
Published: March 2022

The aim of the work is a sociological analysis of the problems and factors of library development in the socio-cultural space of the region to establish the actual needs of ethnocultural groups of the population in the services of the library system.

Research methodology. During the study, the following methods were used: descriptive, analysis, synthesis, structural. Based on an examination of Ukrainian and international practices of introducing development models and positioning the best experience of close cooperation between libraries and local communities by using the method of comparative analysis, factors influencing the functions of the library system, transforming its social role in society and the nature of interaction with various ethnocultural regional groups have been established.

Results. The work provides a sociological interpretation of the library as a communication and sociocultural institution and a multifunctional information center for communication of modern communities, functions and guidelines for the development of the library system under the influence of sociocultural changes. The need for a sociological definition of the essential influence of external factors and the creation of appropriate models for the embodiment of modernization projects in the library practice of multi-ethnic regions of the country is stated.

Novelty. The scientific novelty of the work lies in establishing the relationship between the regional specificity of the intercultural OTG and the state of library services for national groups of the population.

Practical value. The research results can be used for comprehensive sociological research and the development of practical measures to activate local communities to advocate for cultural rights, as a means of developing constructive dialogue in multi-ethnic societies, to develop sociological criteria for studying the impact of reform and the creation of OTGs on the functions of the library system as a component of programs for the development of intercultural interaction in multinational regions.

Key words: socio-cultural regional space, multinational community, library system, sociological interpretation, sociological research.
ЗВ’ЯЗОК АВТОР – СПОЖИВАЧ У РЕКЛАМНОМУ ПРОДУКТІ (НА МАТЕРІАЛІ ВІЛЬНОГО АСОЦІАТИВНОГО ЕКСПЕРИМЕНТУ)
Authors: Rusetska O.
Published: March 2022

The purpose of our study is to track and analyze the effectiveness of promotional products through the associative reactions of the recipient to its components (pictorial and textual).

Research methodology. The main research method is a free associative experiment. In the course of the study, an experiment was carried out with incentives, which were advertising products, and not individual concepts. The specificity of such material lies in the inextricable connection between the verbal and non-verbal parts of one product: the advertising slogan and the image that accompanies it is an integral complex of impact on the consumer. Methods of analysis and generalization were used at different stages.

Results. The article presents the main approaches to creating incentive lists for a free associative experiment. Advertising products are analyzed to achieve the communicative goal, using a free associative experiment on advertising components. It is established that each component of advertising is an information carrier that is important for advertising of both types. Messages can be duplicated in different parts, supplemented or send the recipient to a completely different topic. Thus, the analyzed advertising product about abortion in its components carries different information for perception, which weakens the effect of advertising. The image and the text for DOVE soap advertising complement each other informationally, creating a three-dimensional image of the advertised product. «Coca-Cola: Discover Yourself» advertising is dynamic because it combines procedurality in a slogan and a recognizable pictorial element. This overlay causes a powerful driving effect.

Novelty. For the first time a free associative experiment was used to study advertising materials on the effectiveness of perception of their components.

Practical meaning. Theoretical materials of the article can serve as a basis for further scientific research and be used in the study of the advertising market.

Key words: free associative experiment, stimulus list, advertising product, slogan.
ІНФОРМАЦІЙНО-МЕДІЙНИЙ ПРОСТІР: ДО ПРОБЛЕМИ ФАХОВОЇ ПІДГОТОВКИ ЖУРНАЛІСТІВ
Authors: Mykolajenko N.
Published: March 2022

The purpose of the article is to reveal the peculiarities of training future journalists within a higher education institution.

Research methodology. The study used a number of general scientific methods: analysis and synthesis, comparison, generalization, which allowed to reveal and systematize interactive forms of organization of the educational process in the future journalists training. With the help of a descriptive method and content analysis, the peculiarities of future journalists training within a higher educational institution are revealed, specific forms of media professionals training on the basis of Zhytomyr Ivan Franko State University are exposed, which made it possible to comprehensively achieve the goal.

Results. The study found that the training of future journalists in higher education can be seen as the development of professional knowledge and skills, when they are organically combined with knowledge of the socio-cultural situation and constitute the worldview of a media specialist, as well as the individual’s ability to continuous self-improvement. The implementation of innovative forms and methods in professional training of journalists within a higher educational institution is revealed in detail. It is noted that professional training of journalists presupposes the presence of modern thinking: the ability to adequately, independently analyze phenomena and processes, see the main and special, abandon the stereotypes and inertia of thinking, respond quickly to social processes and publish reliable facts. Emphasis is placed on the fact that this is a systemic process, so we consider it necessary within the educational and journalistic activities to create a system of conditions and tools necessary for the effective formation and improvement of the «portrait of a journalist».

Novelty. The scientific novelty of the study lies in the detailed disclosure of interactive forms and methods of journalists professional training on the basis of Zhytomyr Ivan Franko State University.

The practical significance of the research is that the implementation of professional such profesional classes as workshop, training, briefing, book trailer, round table, «fairy tale», the simulation of editorship «Editor’s box» and the educational project «You will not read this in books» allows students to practically improve professional knowledge, skills and abilities.

Key words: professional training, higher educational institution, future journalists, interactive forms, media space.
КОНЦЕПТУАЛІЗАЦІЯ СИМВОЛІЧНОГО ОБРАЗУ ДОНБАСУ В НОВИННИХ МЕДІАТЕКСТАХ
Authors: Mykytiv H.
Published: March 2022

The purpose of the research is to find out the means of forming a symbolic image of Donbass in modern media texts.

Research methodology. In the course of writing the article general scientific methods were used: generalization, synthesis and system analysis, which allowed to identify and systematize the means of forming a symbolic image of Donbass in news media texts, their comparison and matching, identification of semantic and structural features; linguistic and semiotic analysis as a special-scientific research method for revealing the content of the conceptual image of Donbass in news media discourse.

Results. According to the results of the research it is established that the concept of conceptualization belongs to the central and fundamental ones in cognitive linguistics and is considered as a process of developing and formation of concepts in human consciousness. It was found that the conceptualization of the image of Donbass in news media texts covering military actions in Eastern Ukraine is based on symbolic images – oikonyms, which form the mental field of the consumer of information and create in his imagination images endowed with symbolic content. The structural and stylistic features of toponyms are characterized, it is found that they are characterized mostly by a one-component structure, less often by a two-component one. It is established that the semantic structure of the oikonym in news media texts contains a number of general and individual meanings that form a certain information and cultural context and form a symbolic image of Donbass. The directions of further scientific research are also determined.

Novelty. For the first time the means of forming a symbolic image of Donbass in modern news media texts have been identified and systematized; their semantic features are revealed and the structure is characterized; it is proved that the means of conceptualizing the symbolic image of Donbass in the news media space are oikonyms.

The practical significance of the research results is that they can be used by authors of news media texts in the coverage of hostilities in eastern Ukraine to form a mental field of information consumers and create a conceptual symbolic image of Donbass.

Key words: image, symbolic image, conceptualization, news media text, oikonym, semantics, structure.
ФОРМУВАННЯ МЕРЕЖЕВОГО ІНСТРУМЕНТАРІЮ ІНФОРМАЦІЙНОЇ ВІЙНИ (НА ПРИКЛАДІ АГРЕСІЇ РОСІЇ ПРОТИ УКРАЇНИ)
Authors: Bradov V.
Published: March 2022

The purpose of the article is to determine the peculiarities of the formation of Internet resources with anti-Ukrainian propaganda content in the media space of Donbas and their use as a tool of information aggression by the Russian Federation in eastern Ukraine.

Research methodology. Methods used: monitoring, grouping of disparate data, generalization – to determine the totality and features of the Internet resources formation in the media space of the temporarily occupied part of Donbas; content analysis – to determine the characteristics of these resources content; expert method – to determine audience orientation of these resources.

Results. The peculiarities of the Internet resources formation with anti-Ukrainian propaganda content in the structure of the media space of the region, which were later used by the aggressor country to influence specific audiences, are determined. The number and diversity of the created sites of «ministries and departments, state funds of the Donetsk People’s Republic (DPR)» were provided by «administrative» decisions and instructions of the occupying power. The quantitative indicator of segment formation was also influenced by the paternalistic approach of so-called «DPR» to operation of «public movements» of the corresponding orientation in the Network. The formation of the propaganda pool was also due to openly manipulative actions with the administration of group communication platforms on social networks. The main condition for the functioning of the created Internet resources was and is the non-alternative anti-Ukrainian orientation of their content, fulfilling the role of propaganda mouthpieces.

The novelty of the study is in determining the peculiarities of the practice of forming a network segment of the «DPR» media sphere as a tool for disseminating propaganda content.

Practical meaning. The obtained results can be used during further research of the media space transformation processes of the region in the conditions of external information aggression.

Key words: information aggression, Internet resources, propaganda content.
УКРАЇНСЬКІ СОЦІАЛЬНІ МЕРЕЖІ: СТАН ТА ПЕРСПЕКТИВИ ДЛЯ ЗМІ
Authors: Mudra I.
Published: March 2022

The purpose of the study is to determine whether Ukrainian social networks are a promising market for Ukrainian media.

Research methodology. During the research, general scientific methods were used: generalization, synthesis, analysis, abstraction, typology – which made it possible to analyze Ukrainian social networks, as well as to explore their prospects for the promotion of media content. To search for Ukrainian social networks, the author used the Google search engine, Wikipedia and mentions in media publications. We were able to find and analyze 14 existing Ukrainian social networks.

Results. Social networks are a promising and popular market for the promotion of journalistic content. After all, on one platform you can gather a billion audiences who came in search of content, and the media are the ones who can meet their need for information. Ukrainian social networks cannot compete with global communication platforms, but despite this, they are promising for the promotion of media content.

Novelty. Social networks are now at the peak of their popularity, they have a billion audience. Therefore, they are a promising area for business. All leading companies and mass media promote their products there. Ukraine and domestic mass media are no exception. Social networks are an integral part of the distribution of Ukrainian media content. The media has long seen prospects on social media to promote content and increase traffic to the site. That is why the leading Ukrainian mass media use the most popular social platforms to attract the audience – Facebook, Youtube, FB Messenger, Instagram, TikTok, Telegram, Twitter, and Pinterest. But together with the leading social networks in Ukraine, our Ukrainian social platforms for communication are created and work, which are designed for the local audience and exclusively for Ukrainians. They do not have such a large audience and it is difficult for them to compete with social giants. Less popular social networks are a promising platform for promoting own business because the algorithms of Ukrainian social networks are not as commercialized as those of popular giants. Therefore, they can be a promising platform for development.

Key words: social networks, Ukrainian social networks, platform for communication, content promotion, mass media.
МУЛЬТИМЕДІЙНІ ЗАСОБИ В ПРОФОРІЄНТАЦІЙНІЙ РОБОТІ З МАЙБУТНІМИ АБІТУРІЄНТАМИ СФЕРИ ІНФОРМАЦІЙНОЇ ДІЯЛЬНОСТІ
Authors: Yermolayeva G.
Published: March 2022

The purpose of the study is to highlight multimedia technologies as one of the effective means of career guidance work with future applicants in the field of information activities in higher education institutions.

Research methodology. The following methods were used in the study: descriptive (to indicate the theoretical foundations of the work); analysis and synthesis, structural (for generalization and systematization of the received data).

Results. It is established that the use of multimedia technology in career guidance work will significantly expand the coverage of the target audience, apply online marketing strategies to promote the proposal and adapt the forms and content of career guidance materials to its characteristics. Acceptable directions, forms, methods of career guidance work with the use of technologies at the Department of «Information, Library and Archival Affairs» of the Separate Subdivision «Mykolayiv Branch of the Kyiv National University of Culture and Arts» are outlined. The possibilities of modern technologies, in our opinion, represent the basis of an effective strategy for the development of modern educational systems in general, will enrich and expand information about future specialties, significantly deepen the horizons of future entrants who will purposefully choose information activities.

Novelty.The novelty of the obtained results is due to the fact that, despite the active interest of the scientific community in the use of multimedia technology as one of the effective means of career guidance work with future entrants in the field of information activity in higher education institutions, there are no serious generalizations considering this direction.

Practical meaning. The results of the study can be used during the introduction of multimedia tools in career guidance activities in higher education institutions.

Key words: career guidance work, multimedia technologies, higher education, entrants in the field of information activities.
ФЕНОМЕН МЕДІАКОНТИНУУМУ
Authors: Porpulit O.
Published: March 2022

The purpose of the study is to formulate the definition of the concept of «media continuum» in the perspective of social and communication priorities of the XXI century. The realization of the outlined goal led to the formulation and solution of the following tasks: 1) to analyze the semantic content of the terms «media space», «mass media space» and derivatives; 2) to outline the scientific reception of the concepts of «chronotope» and «continuum».

Research methodology. In the course of the research a number of methods were used: the method of analysis – to highlight the essential characteristics of the categories «media space», «mass media space», «chronotope», «continuum»; method of synthesis – to outline the semantic nodes of the interdisciplinary perspective of the study of such categories as «space» and «time»; axiomatic method – to use a number of notions, concepts as fixed axioms and postulates; deduction method – to articulate an integrated vision of the media continuum concept.

Results. Based on research traditions of interpretation of the concept of continuum as a continuous formation in the disciplines of the social communication cycle, given the emphasis of scientists on the fundamental, essential role of new media in modeling and formatting space and time, taking into account the conditionality of everyday position of the individual, who is with others in the same time-space, has the opportunity to control the visual and sound environments within the «electronic system» and, thus, participates in simultaneous and joint work – we consider it appropriate to denote unity, «reunification of space and time» of the latest social communication practices, information and communicative interaction to use the term media continuum as a flexible space-time model of sensory-symbolic reality, which, in turn, is inspired by socio-cultural, information and communication, technological, exterritorial new media.

Novelty. The term «media continuum» is introduced into scientific circulation, structured in accordance with spatial and temporal landmarks and social communication priorities of the present, taking into account the intensification of technological innovations, saturation of social meanings, etc.

Practical significance. Awareness of «reunion of space and time» in modern days, the actualization of the time parameter allows to determine the basic parameters of the professional mediator with and in the format of the media continuum.

Key words: media space, mass media space, chronotope, media continuum.