bluuebunny/crossref_metadata_2025 huggingface dataset:
Teaching Online: Perception, Experience and Needs of Tertiary Level English Teachers in Bangladesh
Authors: Hossain Ibrahim , Uddin Muhammed Rukan
Published: December 2024

The education system in Bangladesh predominantly follows a long tradition of classroom-based face-to-face teaching. However, with the sudden outbreak of Covid 19, teaching across the country had to shift from offline classes to online platforms. This sudden shift put English teachers under strain and posed challenges regarding teaching-learning practices and classroom management. Using a mixed-method approach, this study explores the perceptions, experiences, and needs of tertiary level English teachers in Bangladesh regarding online teaching. Though marked by mixed perceptions about online pedagogy, the study demonstrates English teachers’ propensity to replicate face-to-face classroom teaching techniques in online classes. The findings also highlight the need for teacher training on using various learning management systems (LMS). Additionally, teachers require guidance on how to engage students, provide feedback, and conduct assessments in online classes. The findings of the study have implications for teachers in conducting online classes, teacher trainers in designing training modules, and policymakers in devising appropriate policy for online teaching at the tertiary level education in Bangladesh.
Fostering Diversity, Equity, and Inclusivity in the Language Classroom through Choice, Mastery, and Community: A Motivational Approach
Authors: Villalobos-Buehner Maria
Published: December 2024

This paper explores how DEI initiatives and a motivational approach to teaching off er a superb synergy that will assist educators in supporting students’ language learning fairly, regardless of available resources, as long as there are students and an eager educator ready to break barriers. In this paper, we discuss how DEI initiatives not onlyhelp us create fair, empowering, and adaptable language learning environments but also how they can support the three most critical motivational needs of our students autonomy, competence, and relatedness, which, according to the self-determination theory, are strong indicators of behavior initiation and continued engagement in language learning beyond our classrooms.
Guest Editorial Vol.29(1)
Authors: Khan Rubina
Published: December 2024

N/A
Exploring Green Finance Practices for Advancing Sustainable Development in Nepalese Banking Sector
Authors: Acharya Swikriti , Shrestha Sajeeb Kumar , Neupane Dasarath , Mahat Dipak
Published: December 2024

Background: Green finance represents a crucial strategy for promoting sustainability, emphasizing financial solutions that encourage environmentally friendly practices. Within Nepal's banking sector, green finance initiatives are critical for addressing climate change, fostering renewable energy, and integrating sustainable development goals.
Methods: A qualitative approach was adopted, employing structured interviews with nine finance managers from seven A-grade and B-grade Nepalese banks. Purposive sampling ensured relevance and depth. Data were analyzed thematically using NVivo 14 to extract key findings.
Results: Key findings reveal a strong commitment to diverse green financial activities. Banks play a crucial role in financing electric mobility, promoting energy-efficient housing, and supporting renewable energy projects like hydropower. Innovative initiatives in green savings accounts, sustainable agriculture loans, and low-carbon industry financing further highlight their dedication to environmental responsibility.
Conclusion: Nepalese banks are actively fostering a transition to sustainability through diverse and impactful financial products. Their collaborative efforts with government bodies and communities amplify green initiatives, supporting eco-friendly lifestyles and practices across multiple sectors.
Novelty: This research uniquely maps the multifaceted role of Nepalese banks in enabling sustainable development through green finance, emphasizing innovative financial products and their tangible impact on environmental conservation and economic growth.
Al-Driven Cybersecurity: Mitigating Prompt Injection Attacks through Adversarial Machine Learning
Authors: Ghimire Saroj , Thapaliya Suman
Published: December 2024

Adversarial Machine Learning (AML) has emerged as both a challenge and an opportunity in the realm of cybersecurity. As malicious actors leverage advanced techniques to deceive machine learning models, the need for robust AI-driven defenses becomes paramount. This paper explores the intersection of AML and cybersecurity, focusing on innovative threat detection and mitigation strategies. We delve into the mechanisms of adversarial attacks, including evasion, poisoning, and model inversion, and examine their impact on critical security systems. Furthermore, we present cutting-edge approaches for enhancing the resilience of machine learning models, such as adversarial training, robust optimization, and ensemble methods. Through practical case studies and simulations, we demonstrate how AML techniques can detect and neutralize cyber threats in real-time, providing a proactive framework for securing networks, data, and applications. This work underscores the importance of integrating AML strategies into cybersecurity protocols, paving the way for more adaptive and intelligent defense mechanisms in the face of evolving threats.
Effectiveness of Coping Mechanisms in Stress Management: Perception from Shanker Dev Campus Students
Authors: Limbu Kriti , Chapagain Nikhil , Pahare Kopila , Baral Kritika , Acharya Prachalita , Sah Kishor , Pant Srijana
Published: December 2024

This study explores the impact of stress on college students and the strategies to manage those stress. Stress is a universal element and persons from nearly every walk of life have to face it. Using a cross-sectional, descriptive quantitative research design, data were collected from 161 students from Shanker Dev Campus through structured questionnaire. All participants were enrolled in a business program. This study aims to evaluate the coping mechanism to manage stress used by students and also examine how stress effect different genders. The findings indicated no significant gender differences in coping mechanisms. However, coping mechanisms were found to be significant predictors of stress, with higher levels of constructive coping mechanisms associated with lower stress levels. These findings highlight the importance of effective coping strategies in managing stress and promoting mental well-being. This study fills a vital gap by focusing on the Shanker Dev Campus, bringing fresh insights into the specific consequences of stress on academic performance as well as well-being of students.
Patients' Satisfaction towards the Treatment and Awareness of Health Facilities in the Hospital
Authors: Thapa Sonu , Nyaupane Prativa
Published: December 2024

Patient satisfaction is a critical indicator of healthcare quality, reflecting the extent to which medical services meet or exceed patient expectations. In a rapidly evolving healthcare landscape, understanding patients' satisfaction with treatment and their awareness of available health facilities is vital for enhancing service delivery. This study aims to assess the level of satisfaction among patients regarding treatment and their awareness of hospital facilities in private hospitals of Kathmandu Valley. A quantitative research approach was employed, utilizing a descriptive research design and convenience sampling to collect data from 116 respondents aged 15 to over 30 years. Data were gathered through a structured questionnaire consisting of socio-demographic details and questions about patient satisfaction and awareness. The findings reveal that a significant majority of patients express high satisfaction with physicians’ communication, diagnostic accuracy, and treatment processes, with 92.2% reporting health improvements following hospital visits. Emergency care and attentiveness to critical cases were highly rated, while perceptions regarding gender differentiation in treatment showed variability, highlighting areas for improvement. The study concludes that while overall patient satisfaction is high, efforts to address gaps in equitable treatment practices and enhance awareness of health facilities are necessary. The novelty of this research lies in its focus on integrating socio-demographic variables with patient satisfaction metrics to provide a comprehensive understanding of healthcare service delivery in the context of Kathmandu Valley.
The New Normal: Navigating Cyber Security Challenges in Remote Work Policies
Authors: Radha P , Sayyed Nasreen , Fathima Y.
Published: December 2024

The shift to remote work has fundamentally altered the landscape of cyber security, presenting both challenges and opportunities for organizations. As businesses increasingly rely on digital infrastructure, the need for robust cyber security measures has never been more critical. This paper explores the key cyber security challenges arising from remote work policies, including increased vulnerabilities due to distributed networks, reliance on personal devices, and the heightened risk of social engineering attacks. We analyze how the rapid transition to remote work has outpaced traditional security protocols, often leaving organizations exposed to threats that exploit the gaps in their defenses. With employees working from diverse locations and using various devices, the attack surface has expanded significantly. We also examine the role of employee behavior in cyber security, emphasizing the importance of training and awareness programs to mitigate risks associated with remote work.
Furthermore, we discuss best practices for developing comprehensive cyber security strategies tailored to remote work environments. This includes implementing zero-trust security models, enhancing endpoint protection, and fostering a culture of cyber security vigilance among employees. By integrating technology and human factors, organizations can strengthen their defenses against emerging threats. In conclusion, while remote work presents distinct cyber security challenges, it also offers an opportunity for organizations to rethink and innovate their security frameworks. By adopting proactive measures and promoting a security-first mindset, businesses can navigate the complexities of the new normal and safeguard their digital assets effectively. This paper serves as a guide for organizations seeking to enhance their cyber security posture in a world where remote work is likely to remain a significant component of business operations.
Exploring the Knowledge and Practices of Buddhist Ethical Principles among High School Students
Authors: Nyaupane Netra Prasad , Thapa Bharat , Neupane Dhruba Kumar
Published: December 2024

This study explores the understanding and practice of Buddhist ethical principles—Ahimsa (non-violence), Sacca (truthfulness), Dana (generosity), Khanti (patience), and Karuna (compassion)—among high school students in a diverse setting. The study examines how the values of Buddhism are understood and put into practice by adolescents, through a representative sample of 159 students. A quantitative technique was applied to collect data. For this structured questionnaire was employed with a 5-point Likert scale. The analysis combined both descriptive and inferential statistical methods, specifically the T-test and the One-Way ANOVA test. The results indicated a moderate positive correlation between knowledge and practice of Buddhist ethical principles, implying that although students possess an understanding of Buddhist ethics, this comprehension is not invariably apparent in corresponding behavioral actions. Marginal and insignificant changes in scores regarding demographic factors shed light on how these variables may have a minor impact in nuanced ways on ethical engagement. This study underlines the promise of integrating Buddhist ethics into multicultural educational curricula and calls for an experiential and reflective learning approach to deepen the connection between ethical understanding and application.
Impact of Behavioural Intention to Use Generative Artificial Intelligence on Academic Performance of Students in Higher Education Institutions
Authors: Poudel Resam Lal , Bastakoti Chandra Kanta
Published: December 2024

The rapid advancement of Generative Artificial Intelligence (GAI) technologies has significantly impacted various sectors, including higher education. This study investigates the behavioral intention of students in higher education institutions to adopt GAI and its effect on their academic performance mediating the intention to use GAI. This study uses an analytical cross-sectional design to assess the current relationships among behavioral intention factors, intention to use GAI, and academic performance. Data were collected using a quantitative approach from 279 online and 105 student self-administered responses through purposive sampling. Purposive sampling was employed to target students with GAI experience, ensuring relevant insights aligned with the study’s objective of examining adoption patterns among the active users in higher education settings. The students represent seven higher education institutions that are accredited by the University Grants Commission, Nepal.  A seven-point Likert scale measured variables like performance expectancy, effort expectancy, social influence, facilitating conditions, intention to use GAI and academic performance. The final sample size was 384, and pilot testing ensured instrument validity. Data analysis was conducted using SMART Partial Least Square (PLS). SmartPLS was chosen for its capacity to handle complex models, making it suitable for analyzing predictive relationships without requiring the normal data distribution. The results show that all the factors of behaviorual intentions significantly influence the intention to use GAI; however, the effort expectancy and social influence did not influence academic performance. The mediating role of intention to use GAI was also ensured.  The findings highlight the need for educational institutions to provide targeted training and clear ethical guidelines for responsible GAI use, emphasizing its integration into curricula to enhance academic performance.
The Economic Potential of Son Preference among Rural Women in Nepal: Evidence from Modi Rural Municipality, Parbat, Nepal
Authors: Chhetri Sammar Bahadur
Published: December 2024

This paper analyzes the economic significance of son preference among rural women in Modi Rural Municipality, Parbat, Nepal. In rural communities, sons are often viewed as essential for improving family wealth and ensuring economic stability. The sons are seen as the primary contributors to household income, inheritance, and old age security. This study aims to analyze the economic significance of son preference among rural women in the study area. This quantitative study has used analytical and descriptive research designs to explore the economic significance of son preference among rural women. Data were collected using a structured questionnaire from a randomly selected sample of 139 married women in the age group of 21 to 40 years and analyzed through frequency distribution, mean and standard deviation. The study focused on the roles that sons play in supporting parents, contributing to family income, and maintaining the family legacy. The findings revealed that 72.6% of participants had one son, with a child sex ratio of 116. Statistical analysis showed a mean perception score of 3.8374 (SD = 0.2478), indicating higher agreement with the economic advantages of having sons. Furthermore, the preference for sons was evident, especially when respondents were asked to choose between a son and a daughter as the only child. The results underscore a strong association between the perceived economic value of sons and the continuation of son preference. This paper suggests that economic support, inheritance and old age security are the main economic drivers of son preference among rural women in Nepal. The deep economic importance of son preference among rural women in Nepal is causing sex imbalance in the society and obstructing the journey toward gender equality.
धु्रवचन्द्र गौतमको अप्रिय उपन्यासमा अस्तित्वशील मानिसका बिचको सम्बन्ध [The Nexus among Existential Human Beings in Dhruba Chandra Gautam’s Novel Unpleasant]
Authors: [Shree Dhar Neupane] श्रीधर न्यौपाने , [Gir Bahadur Khadka] गिरबहादुर खड्का , [Nirmal Sapkota] निर्मल सापकोटा
Published: December 2024

अप्रिय उपन्यासमा अस्तित्वशील मानिसका बिचको सम्बन्ध विश्लेषण गर्ने उद्देश्यले यो लेख तयार गरिएको हो । प्रस्तुत लेखको अध्ययनको क्षेत्रका रूपमा धु्रवचन्द्र गौतमको अप्रिय उपन्यास रहेको छ भने समस्याका रूपमा अस्तित्वशील मानिसका बिचको सम्बन्ध रहेको छ । अप्रिय उपन्यासमा अस्तित्वशील मानिसका बिचमा कस्तो सम्बन्ध रहेको छ भन्ने जिज्ञासा यस अध्ययनमा राखिएको छ । अस्तित्वका लागि क्रियाशील मानिसले अन्य मानिससँग सम्बन्ध स्थापित गर्नुपर्छ भन्ने अस्तित्ववादी जीवनदृष्टिको मान्यतालाई सैद्धान्तिक आधारका रूपमा उपयोग गरिएको छ । बहुसत्यमा आधारित यस अध्ययनमा गुणात्मक अनुसन्धानढाँचा अवलम्बन गरिएको छ । अस्तित्वका लागि क्रियाशील मानिसका बिचमा निकटता, अविश्वास र सङ्घर्षपूर्ण स्थिति देखा पर्छ भन्ने कुरालाई यस अध्ययनमा तत्त्वमीमांसाका रूपमा उपयोग गरिएको छ । उपन्यासका तथ्यबाट तत्त्वमीमांसालाई पुष्टि गरिएको र सम्भावनालाई खुला राखी शोधदर्शनका बिचमा समन्वय कायम गरिएको छ । प्राथमिक र द्वितीयक स्रोतका सामग्रीबाट प्राप्त तथ्यका आधारमा पाठविश्लेषण विधिको उपयोग गरी यो लेख तयार गरिएको छ । अस्तित्ववादको अन्यसँगको सम्बन्धसँग सम्बद्ध सम्बन्धगत निकटता, अन्यप्रतिको अविश्वास र सङ्घर्षपूर्ण स्थिति जस्ता सूचकका आधारमा उपन्यासको विश्लेषण गरिएको छ । अप्रिय उपन्यासका अस्तित्वशील पात्रले अन्यसँग सम्बन्ध स्थापित गर्दा तिनका बिचमा निकटता, अविश्वास र सङ्घर्षपूर्ण स्थिति रहेको कुरालाई आख्यानीकरण गरिएको छ भन्ने निष्कर्ष यस अध्ययनको रहेको छ । [This paper aims to analyze the nexus among existential humans. In this paper, Dhruba Chandra Gautam’s Apriya (Unpleasant) has been undertaken as a text and the nexus among existential humans as an issue. Human beings maintain relations with other humans for existence has been considered a theoretical framework for analysis of the text. The study has employed qualitative research design based on multiple realities of the meaning. In essence, humans have relations with each other at the time of affinity, disbelief and conflict among them for existence, which has been considered an insight for discussion. The essentialist ontology has been approached from a metaphysical perspective, using the instances from the text and the potential answer to the research questions is left open for discussion. Both primary and secondary sources of information have been used for textual analysis, examining the existential relations among humans in terms of affinity, disbelief and conflict with each other. The study concludes that the existential character’s relationship with other characters is based on the affinity, disbelief and conflict among them, which is presented in the narrative of the novel.]
स्नातकोत्तर नेपाली शिक्षाका शोधपत्रहरूमा अनुच्छेदविन्यास योजना [Paragraph Arrangement in the Theses of Master’s Program in Nepali Education]
Authors: [Bishnu Prasad Sharma] विष्णुप्रसाद शर्मा
Published: December 2024

प्राज्ञिक लेखनमा अनुच्छेदविन्यास योजनालाई महत्त्वपूर्ण आधार स्रोतका रूपमा लिइन्छ । यस सन्दर्भमा स्नातकोत्तर नेपाली शिक्षाका शोधपत्रहरूमा शोधार्थीले अनुच्छेदविन्यास कसरी गरेका छन् भन्ने तथ्य खोजीको विषय बनेको छ । यसर्थ उक्त तहका शोधपत्रहरूमा अनुच्छेदविन्यास योजनाको लेखाजोखा गर्नु प्रस्तुत अनुसन्धानको उद्देश्य हो । यसमा गुणात्मक विधि, व्याख्यावादी दर्शन, अनुच्छेद लेखनका सिद्धान्त र मामला अध्ययन ढाँचालाई आधार बनाइएको छ । यसका लागि पुस्तकालय कार्यमा केन्द्रित भई द्वितीयक स्रोतका सामग्रीबाट आवश्यक तथ्य सङ्कलन गरिएको छ । सोद्देश्यमूलक पद्धतिका आधारमा स्नातकोत्तर तह नेपाली शिक्षाका सात ओटा शोधपत्रको छनोट गरी तिनको अध्ययनबाट प्राप्त तथ्यलाई अभिलेखन, सङ्केतन र संश्लेषण गरी विषयगत (थिमेटिक) आधारमा विश्लेषण गरिएको छ । प्राप्त नतिजाका आधारमा स्नातकोत्तर तहका शोधपत्रहरूमा प्रयुक्त अनुच्छेदविन्यास योजनामा विविधता भेटिन्छ । सबैजसो अनुच्छेदमा शीर्ष वाक्य, सहयोगी वाक्य र निष्कर्ष वाक्यको उपयोग भएको पाइन्छ । अनुच्छेदमा तालिका, चित्र र उद्धरणको उपयोगमा भने समस्या देखिन्छ । केही शोधपत्रमा सम्बद्धक र सम्बद्धन पक्ष कमजोर रहेको छ । तार्किक योजक र सङ्क्षिप्त एवम् सुगठित वाक्यको निर्माणमा पनि कसरमसर पाइन्छ । सबैजसो अनुच्छेदले व्याकरणिक शुद्धता, विषयत स्पष्टता र भाषामा वस्तुपरकताको अपेक्षा गरेका छन् । अतः अनुच्छेद लेखनमा रुचि राख्ने अध्येताका लागि प्रस्तुत लेखले सहयोग पु¥याउने अपेक्षा गरिएको छ । [In academic writing, the arrangement of paragraphs is considered an important step in the process of formation. In this regard, it is a topic of research about how students of Master’s Level Program in Nepali Education have arranged their paragraphs. Therefore, the main objective of this paper is to examine the arrangement of paragraphs in the theses selected for study. To meet this objective, the study has adopted qualititative method based on the interpretative philosophy and the principle of paragraph writing, using case study design. For this purpose, the study is the library research based on the secondary sources for data collection. In this case, seven theses have been selected for data collection, tabulation, presentation and analysis, which are interpreted thematically. The findings suggest that there are variation in the use of paragraph arrangement. It is also found that students have used topic sentences, supporting sentences and concluding sentences in all paragraphs. However, the study found that there are some cases of not using tables, figures and quotations in proper ways. There are also weaknesses in the use of linking words and phrases. There are problems of cohesion and coherence in the paragraphs. The study also discovered that students have not paid attention to grammatical correctness, clarity of ideas and objectivity of language. Therefore, the study will be beneficial for future researchers who are interested in paragraph writing.]
THE STATE OF HOUSING AND COMMUNAL SERVICES IN UKRAINE: CHALLENGES, PROBLEMS AND WAYS OF DEVELOPMENT
Authors: Levchuk Kateryna , Rovkov Vitaliy
Published: December 2024

The article presents an analysis of the socio-economic development of housing and communal services (HCS) as a pivotal element of the urban economy, with a direct impact on the quality of life of the population. It is established that the effective functioning of housing and communal services is a prerequisite for meeting the growing needs of society and maintaining social infrastructure.
The article presents a rationale for the strategic placement of housing and communal services, considering social, economic, and environmental factors, as well as the necessity for enhanced public service quality. The article presents an analysis of the current challenges facing the housing and utilities sector in Ukraine, including the deterioration of infrastructure, the population's debt for utilities, and the impact of martial law.
The authors highlight the necessity of innovative solutions, infrastructure modernisation and improved governance mechanisms in this sector to achieve the goals of sustainable development. An integrated approach that includes cooperation between the state, local authorities and business is essential for effecting change in this critical area.
COMPETITIVENESS OF THE ENTERPRISE: THEORETICAL ASPECTS OF FORMATION AND PRACTICAL TOOLS OF IMPLEMENTATION
Authors: Vozdvyzhenskyi Valerii , Titova Mariia
Published: December 2024

The article examines the theoretical foundations of building competitive advantages for enterprises, with a particular focus on modern concepts and practical approaches to their implementation. Competitive advantages are essential for ensuring the sustainability of companies, especially in the context of global competition, rapid technological developments, and constant changes in the external environment. A key factor in achieving these advantages is the ability to create unique resources and competencies that enable an enterprise to achieve sustained differentiation from competitors. Both tangible and intangible assets play a crucial role in this process. Among the most significant intangible resources are brand equity, corporate reputation, innovation potential, intellectual property, and know-how, all of which contribute to a unique market position.
The article explores various strategic approaches for enhancing customer loyalty, increasing their commitment, and creating added value through improved product offerings. Theoretical models of competitive strategies—such as differentiation, cost leadership, and focus on specific market segments—are analyzed in terms of their practical application. In addition, the concept of dynamic capabilities is discussed, highlighting an enterprise's ability to rapidly adapt to external changes, enhance operational flexibility, and refresh its resource base to remain competitive. Innovation, digital technologies, automation, and robotics are also identified as critical elements for sustaining long-term competitive advantages and driving productivity growth.
Furthermore, the role of human capital is emphasized, particularly the importance of skilled labor, ongoing professional development, and effective employee motivation programs. To maintain leadership positions in a rapidly evolving market, enterprises must invest consistently in innovation, enhance their dynamic capabilities, and respond flexibly to emerging challenges while optimizing resource use and internal management processes. This comprehensive approach enables firms to maintain and strengthen their competitive edge over time.
CONCEPTUAL PRINCIPLES OF MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF AN ENTERPRISE
Authors: Grytsan Yurii , Budko Oksana , Voloshenko Leonid , Kramarenko Yevhenii
Published: December 2024

The purpose of the article is to study the process of forming a mechanism for managing sustainable development at enterprises, aimed at achieving certain goals of sustainable development. The relevance of forming a mechanism for managing sustainable development at an enterprise is indicated. The features of sustainable development of business entities are determined. The key principles of sustainable development are emphasized, which include the integration of economic, social and environmental goals into the enterprise strategy, the balance between short-term benefits and long-term prospects, innovation and the implementation of environmentally friendly technologies, transparency, responsibility and partnership with all stakeholders. The goal and objectives of managing sustainable development at an enterprise are disclosed. The principles of sustainable development management are characterized (balance, innovation, integration, transparency, long-term orientation). The stages of forming a sustainable development management system of an enterprise are determined (assessment of the current state of the existing management system, development of a mission, vision and goals of sustainable development, development of a management structure, development of sustainable development policies and standards, integration of sustainable development into business processes, planning and determination of key performance indicators (KPI), development of a training and advanced training program, assessment and monitoring of sustainable development results, adjustment of strategy and policies). The indicators used to assess the sustainable development of an enterprise (economic, environmental, social) are considered. The essence and features of monitoring the sustainable development of a company are disclosed. The components of qualitative monitoring of sustainable development are characterized. The features of monitoring planning, data collection and evaluation for monitoring and reporting are considered. The essence of sustainable development reporting and its advantages for providing information about the company's activities to stakeholders are highlighted. The advantages of operating a sustainable development management system at an enterprise are determined.
INNOVATIVE APPROACHES TO ENTERPRISE MARKETING STRATEGIES IN THE DIGITAL ECONOMY
Authors: Koreniuk Petr , Dmytrochenkov Mykyta
Published: December 2024

In modern society, the innovative development of the Internet, large data, cloud computing, artificial intelligence and blockchain have made significant changes in people's life and work. Against the background of rapid development and large coverage of the digital economy, the enterprise should move from traditional marketing concepts, models and methods to Internet marketing in a timely manner. This change should be supplemented with an organic integration online and offline to meet the needs of the digital era. This document first analyzes the impact of the digital economy on the corporate marketing environment and summarizes existing problems, providing purposeful innovative strategies to increase competitiveness in the market. It is aimed at ensuring that enterprises can constantly focus on a wave of digital economy and achieve sustainable development. The digital economy can contribute to the formation of innovative resources by changing the topic of innovation, information collection methods and enterprise development methods. It can also promote technological innovation and modernization through technologies, demonstration effects, feedback effects and increase the efficiency of technological innovation. The digital economy affects scientific and technological innovations, mainly in three aspects: the digital economy can effectively simplify the process of gathering information of various innovation. The digital platform diversifies innovative entities, expands channels for each organization to obtain appropriate knowledge and advanced technologies, and provides technical sources and basics of knowledge for innovation and evolution of existing technologies. During the critical phase of marketing innovations, the enterprise should contribute to a positive cultural atmosphere. Creating consumers and emphasizes users' experience and emotional communication, companies can direct their marketing teams to establish the right market perspective, guaranteeing that every marketing strategy and activities are rotating around the real needs and preferences of consumers. This cultural atmosphere, consumer -oriented, helps to deepen the understanding of market dynamics, stimulates innovative thinking and promotes constant optimization and modernization of marketing strategies.
THEORETICAL ASPECTS OF THE FORMATION OF COMPETITIVE ADVANTAGES OF THE ENTERPRISE
Authors: Chehorka Vitalii , Hordiichuk Oleksii
Published: December 2024

The article provides a comprehensive analysis of the theoretical aspects of forming competitive advantages in a company, emphasizing various concepts and approaches. It highlights that competitive advantages play a crucial role in ensuring the company's stability in the market amid global competition and rapid changes in the external environment. Key approaches to defining competitive advantages are examined, including the resource-based theory, which focuses on the effective use of material and intangible assets to create a unique market position. The competitive strategy theory, which emphasizes the development and implementation of differentiation and cost leadership strategies that allow companies to achieve sustainable competitive positions, is also discussed. Special attention is given to the dynamic capabilities theory, explaining how companies can adapt to ever-changing external conditions by enhancing their internal capabilities, innovations, and technologies. In particular, the significance of innovation and technological development as key factors in creating competitive advantages is explored, since new technologies and products enable companies to not only maintain but also strengthen their market positions. The article also highlights the role of human capital, as effective personnel management, skills development, and motivation for innovation are essential elements of a successful competitive strategy. Additionally, the importance of a company's resilience to external factors, such as economic crises, regulatory changes, or demand fluctuations, is justified as a necessary condition for long-term retention of competitive positions in the market. This resilience ensures that a company can adapt and respond to changes swiftly, thereby protecting its market share and reputation. The research concludes that to achieve long-lasting competitive advantages, companies must actively employ innovations, develop dynamic capabilities, and effectively manage their resources, emphasizing the importance of agile leadership and strategic foresight in anticipating market trends and potential disruptions.
IMPLEMENTATION OF THE BALANCED SCORECARD WITHIN THE CONTEXT OF BANK MANAGEMENT
Authors: Turiianska Mariia , Korenyuk Liudmyla
Published: December 2024

The article provides content analysis of scientific literature, namely the theoretical prerequisites for the implementation of a balanced table of strategic efficiency management indicators in the banking industry. The main purpose of this study is to reveal the balanced practice of indicators in the literature. A balanced indicators are a strategic efficiency management system that has brought a holistic approach to measuring efficiency, which is the most important activity of the control function of the administration. Moreover, this study contributes to literature with examples of different regions of the world. An example of the formation of the elements of a balanced indicators for Venture Bancorp. When BSC is used, the real efficiency of the institute over a period of time is measured according to certain indicators in the balanced table of indicators, and this is compared with purposeful efficiency. Instead of focusing on traditional approaches to measuring productivity, such as profit and productivity, the strength of indicators, the speed of learning, innovation, quality, flexibility, reliability and accountability are currently very important elements. Therefore, efficiency and administration measuring systems must be formed, taking into account these elements, and individual or organizational efficiency goals must be developed. The amount of money achieved at the end of the measurement of each performance indicator appears as a result of BSC. The minimum base value, the maximum limiting value and the target value of each performance indicator are also indicated. There is a percentage weight for each measurement in a balanced table of indicators, and the total weight of all measurements is 100%. Each performance indicator is estimated according to the achievement ratio and the target value. After that, the values ​​of performance indicators are multiplied by the determined percentage weight of each performance indicator. Summarizing this, BSC is a comprehensive approach to quality assurance and financial services. It is important to accept innovations in the banking sector, especially for international competitiveness. The conclusions show that it is more profitable to prepare a balanced table of bank indicators than to report financial activities only in terms of evaluating efficiency with a holistic approach.
SECURITIZATION AS AN EFFECTIVE COMPONENT MANAGEMENT OF THE FINANCIAL RESOURCES OF AN AGRICULTURAL ENTERPRISE IN THE CONDITIONS OF WAR
Authors: Khalatur Svitlana , Sirko Anna , Malook Anastasia
Published: December 2024

The authors considered the process of managing financial resources of agricultural enterprises, and also paid attention to the study of securitization as an effective component of it. The article examines that using certain tools of the asset diversification mechanism, agricultural enterprises are able to improve the efficiency of financial and investment activities, while ensuring its financial stability, profitability and profitability at a sufficient level. Securitization has been proven to be an effective financial mechanism by which companies can convert their assets (such as receivables or future cash flows) into securities that are sold to investors to raise financial resources. In times of war, when agricultural enterprises face reduced access to traditional sources of financing, securitization can become an important tool for ensuring liquidity and financial stability. Securitization is an effective financial tool for agricultural enterprises, especially in times of war, when it is necessary to maintain liquidity and maintain operational activities in conditions of limited resources. It allows you to effectively attract financing, minimize risks and ensure the sustainability of the enterprise. Thanks to international initiatives and state support, this mechanism can become a key element of the financial strategy of the agricultural sector in the crisis period. Protection of agrarian enterprises from systemic risks is a key component of ensuring their stability and development in conditions of instability. A comprehensive approach to their forecasting and minimization allows agrarian enterprises not only to withstand difficult conditions, but also to ensure sustainable growth in the long term. Hence, securitization is a powerful risk management mechanism that helps businesses increase liquidity, minimize financial risks and diversify capital sources. Its implementation makes it possible to ensure business stability in a changing market environment, increase attractiveness for investors and strengthen the company's financial stability. This tool is becoming an important component of the modern approach to risk management, especially in difficult economic conditions.
EFFICIENCY OF MANAGEMENT OF INVESTMENT ACTIVITIES ON THE MESO LEVEL
Authors: Yudina Svitlana , Martyniuk Felix , Matina Denis
Published: December 2024

The article deals with the theoretical foundations of improving the efficiency of management of investment activities at the meso level. The term "investment" has been clarified, which is proposed to be considered as the process of transferring an investment asset from the investor, under certain conditions, to objects of business and other types of activity, carried out by the investor-recipient, with the help of which it is planned to return the investment asset or its value equivalent from the sale project, and (or) obtaining an additional beneficial effect. The definition of the investment system is given, which is a set of economic entities (industrial enterprises, agricultural enterprises, enterprises in the sphere of trade, services and others, business structures of all forms of ownership and sizes), state authorities that are related to investment activities, financial institutions of the market economy (commercial banks, insurance, leasing companies, consulting and audit firms, funds, marketing centers, investors), resources (financial, informational, material, intellectual, labor), legislative and regulatory support. A system of indicators for comprehensive evaluation of the effectiveness of management of investment activity at the meso level was defined, namely: indicators of the effectiveness of investment policy, indicators of investment infrastructure development, indicators of the investment climate and indicators of investment attractiveness. A comprehensive assessment of the effectiveness of management of investment activities at the meso level is proposed. Developing this approach, the method of calculating an integral indicator based on the proposed system of indicators for comprehensive assessment of management efficiency and the weighting values ​​of each of these indicators is briefly described. To evaluate the investment policy, it is also proposed to use relative indicators: the coefficient of economic efficiency of investments in the regional economy as a whole, the coefficient of efficiency of investment investments in production facilities, the growth rate of investment investments in the development of the regional economy, the coefficient of realization of investment investments, the growth rate of long-term investment investments in development of the regional economy, the ratio of own and borrowed funds in the financing of investments by enterprises and organizations. The level of capital investments in the Dnipropetrovsk region was analyzed. for 2010-2021. An approach to monitoring the implementation of investment policy in the region is proposed. The proposed model of the three-level management system of the investment process in the region.
ANALYSIS OF FINANCIAL RESULTS AND DIAGNOSTICS OF THE PROBABILITY OF BANKRUPTCY OF AN INDUSTRIAL ENTERPRISE
Authors: Khmelyuk Alona , Yarko Snizhana
Published: December 2024

The article presents methods for analyzing the financial results of an industrial enterprise as the basis of financial management. The key aspects of assessing the efficiency of the enterprise through horizontal and vertical analysis of financial indicators, as well as analysis of financial ratios are investigated. Particular attention is paid to the diagnosis of the probability of bankruptcy of an enterprise, for which the Altman model is applied. The findings of the study demonstrate the financial stability and risks that may affect the enterprise. The article analyzes the financial results and diagnoses the probability of bankruptcy of industrial enterprises, in particular, Glass Alliance LLC, in the context of the current economic environment of Ukraine. The main purpose of Glass Alliance LLC is to make a profit by carrying out economic activities aimed at meeting the market needs for high-quality glass products. The study focuses on assessing the financial stability of the company using the methods of horizontal and vertical analysis, as well as the calculation of financial ratios. The authors analyze the dynamics of indicators such as net income, gross profit, cost of goods sold, administrative and selling expenses, as well as other operating expenses, and conclude on the main trends in the company's development in 2020-2022. The calculation based on the Altman model demonstrates a high risk of the company's bankruptcy, which requires immediate financial measures to stabilize the financial condition. The article emphasizes the importance of analyzing financial ratios for risk diagnostics and recommends that the company's management take measures to increase liquidity, optimize costs and improve the efficiency of asset use. The results of the study may also be useful for other business entities that face similar problems in the analysis of financial results and bankruptcy diagnostics. The proposed methods and approaches can be adapted and used to improve analytical procedures at other enterprises seeking to increase their financial stability in the face of economic uncertainty.
PERSISTENCE AND REINTERPRETATION OF TRADITIONAL ARCHITECTURAL PRINCIPLES IN KENADSA
Authors: Meriem Benlahbib  , Naima Hadj Mohamed  , Djamel Alkama
Published: December 2024

This study explores the persistence and reinterpretation of traditional architectural principles in contemporary dwellings in Kenadsa, a Saharan city in southwestern Algeria. The problem studied is how traditional architectural elements, such as inner courtyards and the use of local materials, are maintained in modern buildings despite the influence of urbanization, industrialization, and social change. The objective is to understand how these principles are adapted to meet contemporary requirements, particularly in terms of thermal comfort, energy efficiency and respect for cultural identities. To achieve this objective, a mixed methodology was adopted. It combines a thorough review of the literature with case studies on contemporary housing incorporating traditional elements. Architectural analyses, field visits, surveys and qualitative interviews with architects, planners and residents have provided rich and varied data. These data were then analyzed in a comparative manner to assess the persistence of traditional principles. The results show that, although modernist designs are predominant, there is a significant effort to integrate traditional architectural elements into contemporary houses. For example, the move from open patios to central enclosed halls illustrates an adaptation of vernacular principles to modern needs while maintaining the energy efficiency and thermal regulation of traditional buildings. These results highlight the dynamic co-habitation between cultural heritage and innovation in Kenadsa’s architecture, demonstrating that traditional principles can evolve and adapt to contemporary contexts while maintaining their relevance.
THE PEDAGOGICAL MODEL OF TEACHER TRAINING AS AN EFFECTIVE MEANS OF ONLINE TEACHER TRAINING
Authors: Topuzyan A.O.M.  , Durgaryan A.M.
Published: December 2024

The socio-economic situation created in the country today requires new ways and approaches in order to improve the quality of education and raise the qualifications of teachers in the field of milking, which include not only the problems of teacher training and the features of the training process, but also put forward and consider its features with modern technologies. Today, a completely different new field has its unique place and influence in teacher training: media literacy, which allows the process of teacher training to be transferred from a face-to-face platform to an online platform, changing not only the forms and process of its organization, but also the role and significance of training. in action. By being trained from this point of view, the teacher acquires not only new theoretical and practical knowledge, but also skills and abilities to use modern technologies.
Navigating the Challenges of Islamic Legal Institutions in a Secular Context: The Philippine Experience
Authors: Gamon Alizaman , Tagoranao Mariam Saidona
Published: December 2024

This study aims to explore the historical development and contemporary challenges of Islamic legal institutions in the Philippines, with a particular focus on the intellectual contributions of Philippine Muslim scholars. It highlights the Luwaran of Maguindanao and the Diwan Tausūg as foundational legal frameworks that demonstrate the adaptability of Islamic law within the Philippine socio-cultural context. Central to understanding the Islamic legal system in the Philippines is the codification of Muslim Personal Laws, which marked a significant milestone in integrating Islamic jurisprudence into the national legal framework. However, the limitations of the Code, including its narrow scope and partial alignment with Islamic principles, underscore the complexities of implementing a comprehensive Islamic legal system in a non-Islamic state. Further, the article assesses the recognition of al-Sharī‘ah Courts and the legal provisions established under the Organic Act for the Autonomous Region in Muslim Mindanao, emphasizing the importance of cultural pluralism and legal inclusivity in addressing the aspirations of the Muslim minority. The study employs a historical-analytical approach which endeavours to review the primary sources and the codified Muslim Personal Laws, as well as secondary sources like scholarly works on Philippine Islamic history and jurisprudence. Critical analysis of the Muslim Personal Laws and the Organic Act for the Autonomous Region in Muslim Mindanao (ARMM), will help trace the evolution of Islamic legal frameworks and identify their socio-cultural relevance. The study recommends the significance of legal integration or a comparative legal approach as a crucial instrument for identifying areas of harmony and divergence between Islamic jurisprudence and national law.