bluuebunny/crossref_metadata_2025 huggingface dataset:
Design, Implementation, and Evaluation of an Educational Mobile Application for Home Care After Surgery of Pediatrics With Congenital Heart Disease: A Protocol Study
Authors:   Department of Pediatric Nursing & Neonatal Intensive Care, Faculty of Nursing and Midwifery, Tehran University of Medical Sciences, Tehran, Iran., Begjani Jamaloddin , Negarandeh Reza ,   Department of Community Health & Geriatric Nursing, Nursing and Midwifery Care Research Center, School of Nursing & Midwifery, Tehran University of Medical Sciences, Tehran, Iran., Haghani Shima ,   Department of Biostatistics, Nursing Care Research Center, Iran University of Medical Sciences, Tehran, Iran., Rajabi Mohammad Mehdi ,   Department of Pediatric Nursing & Neonatal Intensive Care, Faculty of Nursing and Midwifery, Tehran University of Medical Sciences, Tehran, Iran.
Published: January 2024

Background & Aims The numerous problems of children with congenital heart disease (CHD) and their care burden can reduce the quality of life of parents, especially mothers. Compliance with treatment after discharge from the hospital is crucial. It is necessary to provide home care educational programs for them. Given the advance of technology and the popularity of mobile phone use, this study aims to design an educational mobile application for home care after surgery to improve the quality of life and adherence to treatment in mothers of children with CHD in Iran. Materials & Methods This is a study protocol on 72 mothers of children with CHD referred to the Children’s Medical Center of a hospital (affiliated to Tehran University of Medical Sciences) for surgery. The data collection tools will be a demographic form, the 36-Item Short Form Health Survey (SF-36), and Fatemi et al.’s Adherence to Treatment Questionnaire. Data collection will be done before and one month after the intervention. The collected data will be analyzed using mean and standard deviation, independent t-test, paired t-test, chi-square test, Fisher’s exact test, and Mann-Whitney U test. Results The results will be analyzed to assess the effectiveness of the mobile-based educational intervention in improving the quality of life and adherence to treatment of mothers of children with CHD. Conclusion This is the protocol of a study that examines the effect of a mobile-based post-surgery home care training application on the quality of life and adherence to treatment of mothers. The results of such studies can help identify the faster, easier and more effective methods of patient education.
THEORETICAL FOUNDATIONS OF SUSTAINABLE DEVELOPMENT IN THE WOOD PROCESSING INDUSTRY
Authors:   Lesya Ukrainka Volyn National University, Nevar Oksana
Published: January 2024

Objective of the article is to systematize and analyze the historical development of the theoretical framework of sustainable development in the wood processing industry, as well as to identify key research directions and contemporary trends in this field. The relevance of the topic is driven by an expanding understanding of the impact of innovations, environmental sustainability, social responsibility, and energy security on the development of the wood processing industry, particularly in the Ukrainian context. The article employs a methodology that involves analyzing historical sources and literature, allowing for the systematization of the stages of development in the theory of sustainable forestry and wood processing industry. Additionally, the analysis of scientific works by foreign scholars is utilized to identify five key prospective research directions in the modern wood processing industry. The research results delineate four stages in the development of the theory: the first stage (17th–19th centuries) is marked by the emergence and definition of principles of sustainable forest use; the second stage (early to mid-20th century) involves addressing ecological issues and rational resource utilization; the third stage (late 20th century) is characterized by the formulation of the sustainable development concept and its impact on the industry; the fourth stage (21st century to present) sees a growing interest in innovations, circular economy, and green energy. The obtained results identify five main development directions for the modern wood processing industry: environmental sustainability and bioeconomics, innovations and Industry 4.0 implementation, circular and green economy, social responsibility and employment, and energy and raw material security. These directions reflect key challenges and opportunities for the industry, emphasizing the importance of implementing innovations, environmental and social responsibility, as well as ensuring energy and raw material security. The practical significance of the article lies in providing a comprehensive overview of the development of the theory of sustainable development in the wood processing industry, serving as a foundation for the development of management strategies and the implementation of innovations, fostering sustainable development and enhancing the industry’s competitiveness. The research results can serve as a basis for the development of programs and strategies for sustainable development in the wood processing industry at both national and international levels.
MAIN ASPECTS OF THE DEVELOPMENT OF AN ADVERTISING PROGRAMME AS A MEANS OF PROMOTING AN ESTATE AGENCY
Authors:   Ukrainian Engineering Pedagogics Academy, Klymenko Vladyslav , Polova Tetiana ,   Ukrainian Engineering Pedagogics Academy
Published: January 2024

The paper substantiates the use of promotional activities to promote services in the real estate market. The purpose of the article is to substantiate the use of advertising measures to promote an enterprise in the real estate market and their effectiveness. To identify the main trends in the development of advertising services in the real estate market. To provide practical recommendations for developing a programme of advertising activities in the real estate sector as a means of promotion in the target market. In preparing the study, a systematic approach to the study of economic processes and phenomena was used, as well as empirical (observation, description, comparison, content analysis) and theoretical (analysis, synthesis) methods of scientific knowledge. The paper studies the peculiarities of the real estate market and relevant trends in the development of advertising. The study showed that the real estate market is a structure with imperfect competition, which determines the leading role of advertising among the elements of marketing technologies. Based on the analysis of the methods of distribution of real estate advertising, it was found that online promotion tools have recently played a leading role. The marketing activities of the enterprise, its main economic indicators and the situation in the real estate market are analysed. An advertising programme was proposed for the agency. The budget of the advertising programme is calculated and the target audience is identified. It is determined that one of the most promising areas for promoting services is the social networks Facebook, Instagram. Recommendations for setting up targeted advertising are given. A visual design of banners for Facebook Ads advertising campaigns was developed. The proposed advertising programme in social networks can be considered effective and recommended for implementation by real estate agencies.
CONCEPTUAL FOUNDATIONS FOR BUILDING A STATE POLICY OF MANAGING THE INVESTMENT POTENTIAL OF HOUSEHOLDS
Authors:   SI “Institute of Regional Research named after M.I. Dolishniy of National Academy of Sciences of Ukraine”, Kluchnyk Liliya
Published: January 2024

The article examines the relationship between certain public policy instruments and household savings based on the data of the State Statistics Service of Ukraine in order to identify the most effective instruments, namely: budget policy that directly affects the level of household income through transfers to households in need of social protection; . It has been determined that the effectiveness of public policy depends primarily on the coherence of its individual elements and the construction of an optimal ratio of factors affecting income, expenditures and the willingness of households to invest their own savings. It is found that the directions of the state policy necessary for the effective use of the investment potential of households should be aimed at: ensuring the participation of households in co-financing investment projects or programs; analyzing and adapting foreign experience in the domestic practice of using household savings, primarily the use of accumulative investment schemes (opening pension accounts, purchasing housing and business real estate, investing in education, etc.
ASSESSMENT OF COMPETITIVENESS INDUSTRIAL ENTERPRISE
Authors:   Ukrainian State University оf Science аnd Technologies, Semenova Tetіana , Bilenko Oleksii ,   Ukrainian State University оf Science аnd Technologies
Published: January 2024

The article is devoted to the topical issues of determining the essence of the competitiveness of industrial enterprises and improving the methodology of its assessment. The concept of competitiveness of enterprises was highlighted. A proper definition was proposed. The main methodical approaches to assessing the competitiveness of industrial enterprises were given and characterized. The advantages and disadvantages of each of them have been described. The method of point assessment of the competitiveness of enterprises was improved taking into account the peculiarities of enterprises of the pipe industry. The use of indicators that allow a comprehensive assessment of the competitive position, competitiveness of products and competitive sustainability of an industrial enterprise was proposed. The competitive position of the enterprise is proposed to be evaluated using the following indicators: market share, cost and profit level, market reputation, number of consumers and innovative advantages. The competitiveness of the company's products is proposed to be assessed using the following indicators: price, product quality, delivery timeliness, maintenance and product range. To assess competitive stability, it is suggested to use the indicators: coefficient of production potential, profitability of production, coefficient of the ratio of management costs and growth rates of production volumes, coefficient of autonomy, coefficient of maneuverability of own capital, profitability of sales, coefficient of personnel stability. The weighting factors were determined by the expert method. To conduct a survey of experts, a questionnaire was developed, which included issues of assessing the competitiveness of an industrial enterprise in the following areas: management, production, marketing, personnel, goods, finance. The evaluation of the competitiveness of the industrial enterprise PJSC "INTERPIPE NTZ" was performed according to the proposed methodology. The overall ratings of PJSC "INTERPIPE NTZ" in areas that characterize the competitiveness of the enterprise are higher than average, therefore the level of competitiveness of the enterprise should be recognized as high.
METHODOLOGICAL FOUNDATIONS OF STRATEGIC PLANNING FOR SUSTAINABLE DEVELOPMENT OF TERRITORIAL COMMUNITIES
Authors:   Private Higher Educational Institution «University of Modern Knowledge», Khokhuliak Olesia
Published: January 2024

It was established that the imbalance of territorial and sectoral plans and programs in the implementation of strategies for the development of territorial communities causes insufficient orientation of local self-government to the same goals and tasks defined at the state level. It has been proven that an important issue today is the substantiation of the methodological foundations of the transformation of the existing system of strategic planning of territorial communities with a focus on the implementation of the principles of sustainable development. Thus, solving the tasks of sustainable development of territorial communities should be implemented taking into account the existing ecological and economic imperatives and interrelationships in the "society - environment - business" system. At the same time, in modern conditions, the use of one of the scientific approaches in the strategic planning of the development of territorial communities to achieve goals and comply with the principles of sustainable development is insufficiently effective and efficient. Based on this, the methodological foundations of strategic planning for the sustainable development of territorial communities, which are based on the methodology of integration of system, program-target, process-functional and project approaches, are substantiated. A model of the functioning of the system of strategic planning for the sustainable development of territorial communities is proposed, which includes the main elements: strategic analysis; formulation of goals and priorities; simulation of scenarios; strategy development; strategy implementation mechanism; development and implementation of programs and plans; performance analysis, control and correction. At the same time, the totality of these interrelated stages forms a single system, and the absence of one of the elements affects the effectiveness of strategic planning. The application of the foresight research method when considering various variants of strategies and scenarios for the development of territorial communities is substantiated.
MANAGEMENT OF ENVIRONMENTALLY FRIENDLY TRANSPORT: BIBLIOMETRIC ANALYSIS
Authors:   Sumy State University, Bubnov Dmytro , Smolennikov Denys ,   Sumy State University
Published: January 2024

Without exaggeration, the fundamental global problem of humanity and, accordingly, the world's countries is environmental. At the same time, one of the keys to its solution involves reducing the negative impact of transport with internal combustion engines and gradually abandoning it by developing environmentally friendly transport. This study aims to analyze publications on the management of environmentally friendly transport and attention to this issue in recent years. The Google Trends tool confirmed the hypothesis that public interest in this problem persisted during the studied period, with the peak occurring in 2007-2009. As for publications on environmentally friendly transport management, according to the Scopus database, the study's results showed their rapid growth, which once again proves the relevance of this problem. At the same time, the geographic centres of research turned out to be China and the USA. The total number of publications by scientists from these countries is more than a third of the total number. Only 15 publications by Ukrainian scientists were found, which should encourage the domestic scientific community to expand the range of scientific research on this issue. The result obtained regarding the sectoral structure of scientific publications is also interesting: the highest percentage is attributed to engineering, in second place - ecology, in third place - social sciences and computer sciences. According to the authors, the conduct of interdisciplinary research on the problems of management of environmentally friendly transport will allow a systematic approach to their solution. The terminological map built with the help of the VOSviewer toolkit made it possible to visualize the relationships of the vital concept of "management of environmentally friendly transport" with other concepts and categories, as well as their closeness, highlighting the main research clusters. The authors found the closest relationship between the concepts of "management of environmentally friendly transport", and "sustainable development" and "environmental management". The following two are identified as one of the most trending areas of modern research on this topic: "smart city" and "internet of things".
PROBLEMS AND PROSPECTS OF REFORMING OF UKRAINE’ EMPLOYMENT SPHERE LABOR LEGISLATION WITHIN OBLIGATIONS OF THE EU ASSOCIATION AGREEMENT
Authors:   Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine, Bogush Larysa
Published: January 2024

The article identifies problems and prospects for modernization of labor legislation and employment sphere in the process of Ukraine’s European integration, which is on topic in the context of optimizing factors of the national economy’ competitiveness in a globalized world. A significant range of obligations regarding the convergence of labor legislation and regulatory principles of Ukraine’s employment sphere with the EU acquis communautaire requires a broad inter-sectoral and inter-departmental approach to the development and implementation of relevant measures. Activities towards adaptation of Ukraine’s labor legislation to the provisions of the EU law take place in three main areas: normalization of the labor legislation’ basic principles; prevention of discrimination and ensuring gender equality of employees; guaranteeing their labor safety. The difficulties of fulfilling the EU acquis communautaire’ requirements in the employment sphere and in the field of ensuring the working population’ social and labor rights are largely connected with contradictory interpretations of Ukraine’s obligations under the Association Agreement by the EU itself and by representatives of national legislative and executive authorities, oriented on a neoliberal economy’ development with the rejection of a large part of usual social guarantees, a significant strengthening of the employers’ rights. The identified problems of Ukraine’s labor legislation reforming within the framework of obligations of the EU Association Agreement testify to the need for more careful consideration of achievements of the established national practice of the employment sphere’ regulating at the same time with activation of the acquis communautaire’ implementation in the sphere of observing the social and labor rights of certain categories of employed and labor collectives, guaranteeing labor safety in the conditions of modernization and diversification of the economy’ technological base, as well as to the need for implementing the best world standards and benchmarks of the working life quality’ improving.
PROSPECTS OF INVESTMENT INTERNATIONALIZATION FOR MANUFACTURERS OF ECOLOGICAL BUILDING MATERIALS
Authors:   Pridniprovska State Academy of Civil Engineering and Architecture, Morozova Svitlana , Nagorniy Dmitro ,   Pridniprovska State Academy of Civil Engineering and Architecture, Smirnova Oksana ,   Pridniprovska State Academy of Civil Engineering and Architecture
Published: January 2024

The article examines the actual scientific and practical problem of generalizing methodological and applied approaches for substantiating the prospects of production (investment) internationalization for manufacturers of building materials. Special attention has been paid to the internationalization of the Ukrainian manufacturing business and the justification of the type of internationalization strategy in terms of the perspective of EU membership, as well as the challenges of the construction industry regarding the objective reduction of domestic demand for the products of manufacturers of building materials. It has been noted that in the conditions of globalization, it is characteristic for sustainable innovative production companies to create branches abroad in those countries where there are the most favorable conditions for the components of the single innovation chain "development of an innovative product-production-market". The author emphasizes that Ukrainian construction exporting enterprises should pay attention to promising directions for occupying the most dynamic niches of the world construction market in the near future; in particular, this applies to technologies and products related to sustainable (green) construction. It has been proven that Ukrainian manufacturing enterprises in the construction sector have significant prospects for the implementation of successful internationalization strategies on the European market; for this, carefully substantiated perspectives and detailed concrete projects of the investment internationalization strategy should be built. For Ukrainian producers of ecological building materials, the most effective method of penetrating foreign markets is considered to be the production abroad. The author singles out three groups of relevant strategies, defines the main forms of the production strategy of internationalization, and also summarizes the main risks that may arise during the implementation of such strategies. Conclusions have been drawn and the nearest prospects for further research in this issue have been determined.
ЕКОСИСТЕМНІСТЬ ЯК НОВІТНІЙ ФОРМАТ РОЗВИТКУ БРЕНДУ РОБОТОДАВЦЯ
Authors: Колот Анатолій , Герасименко Оксана , Шевченко Анна
Published: January 2024

Стаття містить наукову аргументацію екосистемного підходу в управлінні людськими ресурсами як новітнього формату та концептуальної платформи розвитку бренду роботодавця в умовах тотальної невизначеності, викликів, ризиків і загроз, спричинених дією техніко-технологічних, демографічних, санітарно-епідеміологічних, соціально-політичних детермінант. Квінтесенція статті – авторська гіпотеза щодо компонентного балансу людських ресурсів та інтеграції між внутрішніми і зовнішніми агентами ринку праці в контексті посилення позитивного іміджу організації як роботодавця в координатах цифрового середовища. Підкреслюється, що екосистемність в управлінні людськими ресурсами за розвитку бренду роботодавця може стати потужним інструментом подолання «кваліфікаційних розривів», «кваліфікаційних ям», дисбалансів на ринку праці (ринку компетентностей), створюючи передумови для реалізації трудового потенціалу працівників і посилення конкурентоспроможності організацій. Наголошується на низці переваг управління людськими ресурсами на засадах екосистемності. Окреслено нові виклики та проблеми, які організаціям необхідно вирішити для формування процвітаючого та інклюзивного соціально-трудового середовища як контуру потужного бренду роботодавця.
ЦИФРОВІЗАЦІЯ ТА ІННОВАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМСТВА: ТЕНДЕНЦІЇ, ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ
Authors: Саврас І. З. , Фединець Н. І.
Published: January 2024

У статті досліджуються актуальні питання інноваційної діяльності підприємств в умовах цифровізації суспільства, яка відбувається за участю впровадження нових цифрових технологій та інновацій, що дозволяють підвищувати конкурентоспроможність та ефективність бізнес-процесів, покращувати якість товарів та послуг, задовольняти зростаючі потреби та вимоги споживачів тощо. Метою написання статті є дослідження основних проблем та перспектив впровадження інновацій в умовах цифровізації, особливостей взаємодії цих процесів. У результаті дослідження було з’ясовано, що впровадження нових цифрових технологій є одним із шляхів підвищення ефективності та конкурентоспроможності підприємств, їх гнучкості та адаптивності, оскільки використання цифрових інструментів прискорює прийняття оптимальних управлінських рішень, дозволяє в режимі реального часу реагувати на різноманітні ринкові зміни, більш повно відповідати мінливим очікуванням клієнтів, що, у свою чергу, створює нові конкурентні можливості для бізнесу. З’ясовано, що інноваційна діяльність є необхідною умовою успішної адаптації підприємства в умовах цифровізації до нових умов господарювання. Виявлено, що інноваційні процеси та цифрова трансформація є взаємопов’язаними та взаємодоповнюють один одного. З одного боку, цифрові зміни здійснюються за участю нових цифрових технологій, з іншого боку, цифровізація має значний вплив на інноваційну діяльність підприємств, надаючи їм цифровий інструментарій для інновацій. З’ясовано позитивні наслідки впливу цифровізації на інноваційну діяльність підприємства. Виділено основні перешкоди на шляху впровадження інновацій в умовах цифровізації та ризики, пов’язані з впровадженням цифрових технологій. Тому важливою є проблема узгодженості інновацій та управління ризиками, яка потребує виважених управлінських рішень у цьому напрямку. Розглянуто основні складові мінімізації ризиків впровадження нових цифрових інновацій. Зроблено висновок, що в умовах цифровізації використання системного підходу є необхідною умовою для прийняття ефективних управлінських рішень щодо інноваційного розвитку підприємства та подолання перешкод на шляху провадження цифрових інновацій. Подальші дослідження можуть бути спрямовані на аналіз та оцінку ефективності впровадження нових цифрових технологій вітчизняними підприємствами та перспективних напрямків їх інноваційного розвитку.
EMOTIONAL MARKETING TOOLS FOR BRAND PERCEPTION IN THE DIGITAL MARKET
Authors:   National Aviation University, Kniazieva Tetiana , Kazanska Olena ,   National Aviation University
Published: January 2024

The article provides a detailed analysis of modern approaches to emotional marketing and their impact on brand perception in the digital era. The authors argue that the modern consumer is becoming more and more demanding, and it is becoming more and more difficult to attract their attention. The authors also assess how the evolution of digital communications has affected the ability of brands to create emotional connections with their audiences. Particular attention is paid to comparing emotional marketing with other marketing strategies, including responsive marketing and experiential marketing. The authors note that despite a large number of scientific developments in the field of emotional marketing, there are still a number of unresolved problems, namely: general concepts need to be clarified, it remains a difficult task to develop accurate methods for measuring emotional reactions of consumers, it is necessary to identify appropriate emotional marketing strategies and use them to build a strong brand in the digital market. The authors examine the specifics of using different tools for different brand archetypes, demonstrating how they can be optimised to achieve maximum resonance among the target audience. Particular attention is paid to comparing emotional marketing with other marketing strategies, including responsive marketing and experiential marketing. The authors examine the specifics of using different tools for different brand archetypes, demonstrating how they can be optimised to achieve maximum resonance among the target audience. They also reveal the essence and key stages of building emotional marketing strategies that allow brands to create a deep emotional connection with their target audience, emphasising the importance of building trust and authenticity in the digital age. The authors discuss the importance of creating authentic and holistic brand messages that can evoke deep emotional responses. Through case studies and analysis of real brand campaigns, the authors emphasise the importance of emotional marketing as a critical element in successful brand positioning and customer retention. The article provides valuable insights for marketers, brand managers, and anyone interested in creating a strong and emotionally resonant brand in today’s digital world.
FACTORS OF COMPETITION INTENSIFICATION FOR THE DEVELOPMENT OF A COMPETITIVE STRATEGY OF A PASSENGER STATION
Authors:   State University of Infrastructure and Technologies, Kharchuk Olena
Published: January 2024

The article analyzes the factors of aggravation of the station's competition and the priority tasks that need to be solved in a particular situation, since their ignorance leads to the loss of positions in the transport services market. The role of passenger transportation management and its improvement for the future is determined. Recent studies on assessing competitiveness and developing a competitive strategy for an enterprise, namely a passenger station, are analyzed. It is noted that managerial decisions should be based on the use of marketing information, which will allow to maintain a leading position in the market of transport services. These include limitation of the range of consumers of transport services (due to an increase in transportation tariffs and prices for services), limited opportunities to sell their services, limited resources and complications associated with geographical boundaries. It is noted that a transportation service is not just transportation, but a comprehensive transportation service, i.e., a process of consistent and well-coordinated operations carried out taking into account individual customer requirements. It is determined that railway transport is the main artery in the road transport complex of Ukraine. The article considers measures aimed at improving the quality and availability of passenger services at railway stations and in trains, where the management of the passenger service complex has been transferred to the national system "Express-UZ", which provides end-to-end automation of all processes of integrated passenger service. It is highlighted that for the development of the railway industry there is a need to introduce effective organizational structures that ensure the further development of railway transport and meet the specific requirements of the transport market. It is determined that in order to increase the competitiveness of the station, innovative commercial strategies should be developed that would better meet the demand of passengers and the capabilities of the modern economy, as well as measures to further improve safety, reduce noise, reduce energy consumption, avoid pollution and eliminate all adverse factors that hinder the development of railway transport.
MODERN APPROACHES TO ASSESSING THE EFFECTIVENESS OF MARKETING AT SMALL BUSINESSES
Authors:   Vasyl’ Stus Donetsk National University, Yanchuk Tetiana , Gorelova Darya ,   Vasyl’ Stus Donetsk National University
Published: January 2024

Modern approaches to assessing the effectiveness of marketing at small businesses are key to ensure their sustainable development and competitiveness. In the context of globalization and the rapid development of digital technologies, small businesses face the need to adapt their marketing strategies in order to compete effectively in the market. This article highlights modern methods and tools for evaluating marketing performance that allow small businesses to measure the impact of their marketing efforts. The relevance of the topic is high, especially in the context of military conflicts that significantly affect economic stability and market conditions. War forces small businesses to rethink their marketing strategies, adapting them to rapidly changing conditions and unpredictable challenges. This includes exploring new distribution channels, refocusing on local needs and finding innovative ways to attract customers in conditions of limited access to resources and communication. It is also important to develop flexible marketing plans that can quickly adapt to changes in society and the economy caused by war. In this context, assessing the effectiveness of marketing becomes key to the survival and development of small businesses, which allows them not only to survive in difficult conditions, but also to find opportunities for growth and development even in the most difficult times. The main elements of modern marketing performance assessment are the use of key performance indicators (KPIs), big data analysis, social media monitoring, and the use of marketing analytics. These tools allow you to collect detailed information about consumer behavior, the effectiveness of advertising campaigns, as well as the impact of marketing efforts on sales and customer loyalty. Also, an important aspect is the integration of digital marketing. Particular attention should be paid to website optimization for search engines (SEO), content marketing, e-commerce, as well as the use of digital communication channels such as social media, email, mobile marketing. Taking into account the specifics of small businesses, such as limited resources and the need to quickly adapt to changes, is key in choosing methods for evaluating efficiency. Effective use of analytical tools and approaches helps small businesses to develop flexible and targeted marketing strategies that promote their development and growth in a competitive market environment. Effective marketing helps to attract new customers, maintain existing ones, and increase overall competitiveness in the market. Measuring and analyzing the results of marketing campaigns allows small businesses to better understand their audience and adapt strategies to changing market conditions.
Non-linearity and temporal variability are overlooked components of global population dynamics
Authors: Boënnec Maëlys , Dakos Vasilis , Devictor Vincent
Published: January 2024

Aim. Population dynamics are usually assessed through linear trend analysis, quantifying their general direction. However, linear trends may hide substantial variations in population dynamics that could reconcile apparent discrepancies when quantifying the extent of the biodiversity crisis. We seek to determine whether the use of non-linear methods and the quantification of temporal variability can add value to the linear approach by offering a more complete representation of global population changes. In addition, we seek to determine how these components are distributed among biogeographical regions and taxonomic groups. Location.Global.Methods.We analysed 6,437 population time series from 1,257 species from the Living Planet Database over the period 1950-2020. We modeled populations through the use of second order polynomials and classified trajectories according to their direction and acceleration. We modeled and classified these same populations using a more common linear trend analysis. We quantified temporal variability using three metrics, the coefficient of variation, the mean squared error and the consecutive disparity index. We then used chi-squared tests and linear mixed-effects models to test potential sources of heterogeneity in non-linear trajectories and temporal variability.Results.Non-linear models were a better fit for 44.8 % of the analyzed time series, and temporal variability was higher among trajectories classified as linear. Linear models missed meaningful information by misclassifying recent declines or recovery signals. Marine populations were highly variable, and all taxonomic groups or IUCN categories exhibited variability in their degree of non-linearity and temporal variability.Main conclusions.Non-linearity and temporal variability reveal usually overlooked dramatic declines or recovery signals in global population dynamics. Thus, moving beyond linearity can help reduce the risk of misleading conclusions and better inform conservation decisions. In particular, population usually classified as « stable » can hide informative non-linear and variable changes to integrate in more advanced global biodiversity assessment.
A systematic review and meta-analysis of anti-predator mechanisms of eyespots: conspicuous pattern vs eye mimicry
Authors: Mizuno Ayumi , Lagisz Malgorzata , Pollo Pietro , Yang Yefeng , Soma Masayo , Nakagawa Shinichi
Published: January 2024

Eyespot patterns have evolved in many prey species. These patterns were traditionally explained by the eye mimicry hypothesis, which proposes that eyespots resembling vertebrate eyes function as predator avoidance. However, it is possible that eyespots are not the mimicry of eyes: according to the conspicuousness hypothesis, eyespots are just one form of vivid aposematic signals where only conspicuousness matters. To test these hypotheses and explore factors influencing predators’ responses, we conducted a meta-analysis with 33 empirical papers focusing on bird responses to lepidopterans having conspicuous patterns (eyespots and non-eyespots). Supporting the latter hypothesis, the results showed no clear difference in predator avoidance efficacy between eyespots and non-eyespots. When comparing geometric pattern characteristics, bigger pattern sizes and smaller numbers of patterns were more effective in preventing avian predation. This finding indicates that paired concentric patterns have weaker deterring effects than single ones. Taken together, our study supports the conspicuousness hypothesis more than the eye mimicry hypothesis. Due to the number and species coverage of published studies so far, the generalisability of our conclusion may be limited. The findings highlight that pattern conspicuousness is key to eliciting avian avoidance responses, shedding a different light on this classic example of signal evolution.
Level of Value Relevance of General Holding Companies
Authors:   Korean Association Of Computers And Accounting, Gong Kyung－Tae
Published: January 2024

[Purpose]This paper examines value relevance of holding companies out Monoploy Regulation and Fair Trade Act(hereinafter general holding companies). For this purpose, we compare the difference of value relevance between general holding companies and MRFTA holding companies and investigate change of value relevance after transition into holding companies respectively. [Methodology]Samples are selected among listed holdings companies from 2011 to 2022 and number of samples is 63 per year, which consist 16 holdings out MRFTA and 47 holdings in MRFTA per year, and 756 firm－year observations. [Findings]The results are as follows. First, value relevance of general hoding companies is lower than that of MRFTA holding companies in terms of book per share(BPS). Second, value relevance of the general holding companies is significantly decreased after transition into holding company in terms of earnings per share(EPS). Third, the result of 2SLS analysis is the same with those of the main analysis. [Implications]As the contribution of the precedent researches, this research examines value relavance of general holding companies in Korea for the first time. The results of this research emphasize low earnings quality in MRFTA holding companies is negative influence on value relevance of companies.
Empirical Forecasting Analysis of Bitcoin Prices
Authors: Tripathy Nrusingha , Hota Sarbeswara , Mishra Debahuti , Satapathy Pranati , Kumar Nayak Subrat
Published: January 2024

Bitcoin has drawn a lot of interest recently as a possible high-earning investment. There are significant financial risks associated with its erratic price volatility. Therefore, investors and decision-makers place great significance on being able to precisely foresee and capture shifting patterns in the Bitcoin market. However, empirical studies on the systems that support Bitcoin trading and forecasting are still in their infancy. The suggested method will predict the prices of all key cryptocurrencies with accuracy. A number of factors are going to be taken into account in order to precisely predict the pricing. By leveraging encryption technology, cryptocurrencies may serve as an online accounting framework and a medium of exchange. The main goal of this work is to predict Bitcoin price. To address the drawbacks of traditional forecasting techniques, we use a variety of machine learning, deep learning, and ensemble learning algorithms. We conduct a performance analysis of Auto-Regressive Integrated Moving Averages (ARIMA), Long-Short-Term Memory (LSTM), FB-Prophet, XGBoost, and a pair of hybrid formulations, LSTM-GRU and LSTM-1D_CNN. Utilizing historical Bitcoin data from 2012 to 2020, we compared the models with their Mean Absolute Error (MAE) and Root Mean Squared Error (RMSE). The hybrid LSTM-GRU model outperforms the rest with a Mean Absolute Error (MAE) of 0.464 and a Root Mean Squared Error (RMSE) of 0.323. The finding has significant ramifications for market analysts and investors in digital currencies.
Adiponectin as anti-inflammatory marker in developmen of allergic asthma
Authors: Spasovska Milena , Kadifkova Panovska Tatjana
Published: January 2024

Factors that could contribute to the pathogenesis of asthma in obese include low-grade inflammation, impaired metabolism and dysfunctional adipose tissue secretion. Because аdiponectin (ADPN) is involved in the mechanisms of asthma inflammation, the aim of the study is to evaluate the correlation between ADPN as inflammatory marker for obesity, with other inflammatory cytokines that have synergistic effect in intensity of airway inflammation in obesity. Methods implemented were immunoassay technique and immunoturbidimetric method. Statistical analysis was performed with SPSS. A total of 90 practically healthy subject and patients with asthma from 20 to 25 years old were evaluated and divided into two subjects using BMI classification. Based on the mean value of IL-6 and CRP in studied population (p<0.01), IL-6 can be considered as surrogate marker for obesity and CRP for obesity and asthma. The differences in ADPN (p<0.01) between groups show that ADPN produced and released by adipose tissue might be responsible for chronic inflammation related to obesity. Based on the obtained data for positive correlation of IL-6 (r = 0.470) and CRP (r = 0.660) with BMI, adipose tissue could be a dynamic factor for producing inflammatory markers. Negative correlation of ADPN and BMI (r = -0.481) shows that obesity may be a contributor to allergic asthma, because adiponectin as anti-inflammatory protein is decreased. Our study showed that ADPN as early anti-inflammatory marker has the potential to reduce allergy sensitization and CRP and IL-6 have synergistic effect in the intensity of airway inflammation in obesity.

Key words: adiponectin, obesity, asthma, inflammatory markers, CRP, IL-6
MULTIPLE SOURCES OF STRESS FOR HEALTHCARE PROFESSIONALS DURING THE COVID-19 PANDEMIC
Authors:   Slovak Academy of Sciences, Gurňáková Jitka
Published: January 2024

The COVID-19 pandemic has placed an unprecedented burden on healthcare professionals in doctor’s offices, hospitals, emergency medical services (EMS), and pharmacies. The aim of this paper was to identify the most important sources of occupational stress during this period among representatives of different healthcare professions. Results: A thematic analysis of the free statements of 125 doctors, 102 nurses, 29 health care assistants, 55 paramedics, 36 health care managers and 42 pharmacists from all over Slovakia illustrates the complex impact of the spread and management of the pandemic on all levels of the health care delivery system. The lack of personal protective equipment, limited functioning of general practitioners and the increase in infected patients led to an increased number of calls to EMS and increased the pressure on pharmacy staff, who were forced to substitute the role of general practitioners. Hospitals faced changes in the way each department operated, the number and severity of infected patients, and significant limitations in the implementation of the usual - white medicine. All healthcare professionals were negatively affected by the obligation to work regardless of their individual risks, preferences and needs, extreme public pressure, frequent changes in rules and regulations, and increased media attention.
ATTACHMENT IN THE WORKPLACE QUESTIONNAIRE – FIRST PSYCHOMETRIC RESULTS
Authors:   Comenius University in Bratislava, Lisá Elena , Greškovičová Katarína
Published: January 2024

The diversity of emotional relationships has resulted in supplementing models of attachment with specific relationship ties that relate to individual domains of interpersonal relationships in human life. We focused on verifying the construct validity of the Attachment in the workplace questionnaire. The sample of our study consisted of 829 participants. The convenient selection was made online. The self-assessment Attachment in the Workplace Questionnaire consisted of 13 questions. Validation of dimensionality through EFA showed three factors: secure attachment to the leader (5 items), anxious attachment to the leader and to colleagues (4 items), and avoidant attachment to colleagues (4 items). The dimensions of the questionnaire showed values of internal consistency above 0.8. The three-factor model showed a good fit to the data. Secure attachment to the leader did not correlate with anxious attachment to colleagues and to the leader. Secure attachment to the leader was moderately significantly related to avoidant attachment to colleagues. Anxious and avoidant attachment dimensions were unrelated. Women scored higher in anxious attachment style and lower in avoidant and secure attachment styles. The results are specific to attachment in a work context where the objects of attachment are the supervisor and colleagues. In further research, we plan to verify the convergent validity of the questionnaire.
STABILITA PRACOVNÝCH CIEĽOV A JEJ VZŤAH S CHARAKTERISTIKAMI ROZHODOVANIA
Authors:   University of Pavol Jozef Šafárik, Bavoľár Jozef
Published: January 2024

Obdobie nastupujúcej dospelosti je okrem iného charakterizované aj nestabilitou cieľov, teda ich častými zmenami. Cieľom tohto príspevku je zistiť, nakoľko sú pracovné ciele v tomto období stabilné a či sú ich stabilita a úspešnosť dosahovania spojené s vybranými charakteristikami rozhodovania – štýlmi rozhodovania a intoleranciou neistoty. Vzorku tvorilo 115 ľudí vo veku 18 až 30 rokov, ktorí s odstupom jedného roka uvádzali svoj pracovný cieľ, stav snaženia sa oň a vybrané cieľové dimenzie. Sledované boli ako zmeny v stave dosahovania cieľa, tak súvis týchto zmien a zmien cieľových dimenzií so stabilnými charakteristikami rozhodovania. Viac ako polovica respondentov po jednom roku stále uvádzala prítomnosť toho istého cieľa, pričom rozdiel v charakteristikách rozhodovania bol zistený len v prípade inhibičnej úzkosti ako jednej subškály intolerancie neistoty – táto bola nižšia u tých, ktorí svoj pracovný cieľ už dosiahli, oproti tým, ktorí sa oň stále snažili. V tejto podskupine bolo tiež zistené, že intolerancia neistoty a miera používania racionálneho štýlu rozhodovania boli spojená s poklesom sebaúčinnosti a autonómnej motivácie, naopak s nárastom kontrolovanej motivácie. Výsledky poukazujú na úlohu stabilných charakteristík rozhodovania v procese dosahovania cieľa.
POROZUMENIE MULTIGENERAČNEJ PRACOVNEJ SILE: LÍŠIA SA GENERÁCIE V OČAKÁVANICH O VZDELÁVANÍ?
Authors:   University of Pavol Jozef Šafárik, Jeleňová Iva , Kravčáková Gabriela
Published: January 2024

V súčasnosti z trhu práce prirodzene odchádza generácia X a na trh práce vstupuje generácia Z. Podľa generačnej teórie existujú diskrepancie medzi jednotlivými skupinami v rôznych oblastiach, vrátane práce. Generácia Z je digitálnou generáciou, pre ktorú je internet súčasťou každodenného života a typickou črtou je sebavedomie. Ich vzťah k vzdelávaniu je pozitívny, no tradičné metódy vzdelávania im nevyhovujú. Cieľom príspevku je zmapovať očakávania týkajúce sa vzdelávania a rozvoja v pracovnej oblasti a odlišnosti medzi generáciami X, Y a Z. Zber dát bol realizovaný online s využitím vlastného dotazníka mapujúceho očakávania týkajúce sa vzdelávania a rozvoja zamestnancov. Výskumná vzorka pozostávala zo 150 respondentov, ktorí boli zadelení do demografických kohort generácia X (32 %), generácia Y (32 %) a generácia Z (36 %). Pre komfortný výkon práce všetky tri generácie zhodne považujú za najpodstatnejšie, aby mohli získané poznatky, schopnosti a zručnosti uplatniť vo svojej práci. Na základe analýzy boli identifikované rozdiely prevažne medzi očakávaniami generácií X a Z. Vzhľadom na príležitostný výber vzorky a relatívne malú veľkosť vzorky výsledky štúdie nemožno zovšeobecňovať. Poznanie očakávaní o vzdelávaní je pre prax dôležité kvôli správnym rozhodnutiam o personálnej politike.