bluuebunny/crossref_metadata_2025 huggingface dataset:
Exploring the Gender Differences in Various Mental Health Problems of Adolescents
Authors: Meng Jiarou
Published: September 2023

Since society has growing demands on young people, the mental health of adolescents is very important in the current society. This article reviews the causes, gender differences, and effects of four psychological issues among adolescents including anxiety disorders, depression, social communication disorders, and Attention deficit hyperactivity disorder (ADHD). The study reveals that among adolescents, girls are more likely than boys to experience the three mental health issues of social disorders, depression, and anxiety, while boys are more likely to experience ADHD. Moreover, this paper analyzes three areas: family, school, and government to discuss the solution for improving these issues and the current situation. Therefore, after reviewing previous literature and summarizing their findings, this paper contributes to emphasizing that girls have more probabilities to suffer from mental health problems than boys, thereby calling for society to pay more attention and offer more help to girls. Future research can work on how to reduce these conditions and propose some applicable solutions.
Analysis of the Importance of Gender Identity Information and Sex Education in Social Media and School
Authors: Zhang Boya
Published: September 2023

Rose adolescents are a group of people with different behaviors that differ from their biological gender identity. But few people in society pay attention to this group. This is inseparable from the role played by the media in communication and the education of sexual knowledge. Biased general cognition will harm this group physically and psychologically, leading to social problems, such as school bullying. They need to be understood by the public, and the physical and mental health of young people also need to be protected and given attention from multiple dimensions. So, the paper will use three theories related to gender, media, and diversity, analyzing public stereotypes of gender diversity and, the social impact behind it. How does the media play an essential role in guiding public comments? What can sex education do to help? In the end, the article believes that when mass media is widespread and biased in disseminating social information, the resulting erroneous or misleading information needs to be managed and guided by the press and the family, school, and society for the mental health of young people.
Analysis of The Goddess by Guo Moruo
Authors: Li Qingchen
Published: September 2023

Guo Moruo is a modern Chinese writer, historian, archaeologist and statesman with many masterpieces. This paper mainly attempts to study and discuss the philosophical thoughts and inspirations of Guo Moruo and his anthology Goddess, which was created during the May Fourth Movement and embodied the spirit of the May Fourth Movement. This paper has profound literary and historical significance. By studying the personal feelings and the hidden historical background of Guo Moruo's anthology, readers can understand the historical significance and characters' stories at that time.
The Influence of the Development of Sang Culture on Chinese Youth
Authors: Huang Xinyi , Huang Yingyi , Wang Yuxin
Published: September 2023

"Sang Culture" is a culture popular among Chinese youth. They use pictures, language and words to express dissatisfaction and pessimism emotion in different media. In this research, the authors want to find the influence of the development of "Sang culture" on Chinese youth, to see what let this culture be popular, to understand Chinese young people's views on this culture. The authors use interviews around different ages and places in Chinese youth to comprehensive understanding of the mourning culture in their eyes. From the interviews, the authors know that the culture of mourning is indeed widespread, mainly due to the pressure of life, studies and other aspects. Based on their judgment and other similar research, the authors believe that the culture of mourning will be replaced by a better culture. The reason why the authors can find its popularity and influence is decreasing. Comparing these interviewees age, the authors see younger are more not impact on their life. They also realize Sang Culture is not the best way to expire their pressure.
The Construction of the Female Image and Social-Cultural Metaphor in Tuya's Marriage from the Perspective of Space Narration
Authors: Yang Wenjing
Published: September 2023

The rural film Tuya's Marriage, directed by Wang Quan'an, constructs profound and rich spatial metaphors, promotes the development of film narrative, shapes the character characteristics of female characters and completes the unique expression of the female experience. Based on the theory of space narration, this paper makes an in-depth analysis of three narrative Spaces, which are enclosed space, social space and imagination space. It reveals the internal relationship between spatial metaphor and the image-building of female characters in movies as well as the profound cultural connotation. The film focuses on the living conditions, the expression of true emotions and the construction of female individual subjectivity of women in marginal areas, which further promotes the writing of female images in films.
On the Chinese-English Subtitle Translation of Five Hundred Miles from the Perspective of Skopos Theory
Authors: Zhai Ranqiu
Published: September 2023

Film and television works play a significant role in cultural exchanges between countries. In recent years, more and more outstanding Chinese films and TV works have been transmitted to foreign countries and have been well received by foreign audiences, and the comedy film Five Hundred Miles, released during the Chinese Spring Festival in 2023, is a fantasy comedy film that has achieved widespread acclaim from audiences at home and abroad. In the process of transferring domestic films to foreign countries, subtitle translation attaches great importance. The quality of subtitle translation directly affects the understanding of the content for foreign audiences and the influence of Chinese culture in the international arena. This study analyses the Chinese-English translation of the subtitles of Five Hundred Miles under the guidance of the three principles of Skopos theory, so as to provide value for translators in the future translation of film subtitles.
A Comparison of the English Subtitles of The Wandering Earth Series from the Perspective of Sociological Translation Studies
Authors: Liu Jingyu
Published: September 2023

As a social practice activity affected by many social and cultural factors, the subjective initiative of social roles, accumulated capital and habits will affect the dissemination of translation products. In 1972, Holmes proposed to promote function-oriented descriptive translation research, and explore the phenomenon of translation within the framework of sociology. Sociological translation studies construct a system based on the core three elements of Bourdieu's sociological theorycapital, field, and habit, and explore the different roles played by actors in social practice. The popularity of the 2019 and 2023 Spring Festival movie series The Wandering Earth had aroused peoples attention to Chinese science fiction movies. This movie series is based on the short novel of the same name published in 2000 by Liu Cixin, a new generation of Chinese science fiction novelists. The films were translated into English and released in overseas theaters. This article will take the subtitle translation of the series as the starting point from the perspective of sociological translation studies, take culture and market as the two general directions, and explore the changes and reasons for the subtitle translation of The Wandering Earth I and II. This study finds that the subtitle quality of the Wandering Earth series of movies has improved significantly. The change is mainly related to China's cultural self-confidence, cultural export policy support and market attraction in recent years. The sociological perspective of this study compensates for the theoretical singularity of most subtitle translation studies, and improves the objectivity of the research mechanism, which can promote the diversification of other translation studies. At the same time, it also helps more films improve their own translation quality, achieve a win-win situation of going abroad and achieving commercial value and cultural output.
A Case Study of the Subtitle of Yao-Chinese Folktales: From the Perspective of Multimodal Discourse Analysis
Authors: Huang Zhenyuan , Peng Leqi , Xia Guofeng
Published: September 2023

With the rapid development of information today, people's way of communication has undergone tremendous changes. Language is no longer the only way for people to communicate. From the perspective of social semiotics, language symbols in the process of meaning construction no longer occupy an absolute dominant position. Images, sounds, gestures, animation, color, and other non-verbal social symbols in the ideogram process play an important role. Thus, the isolated study of a sign mode can not explain the full meaning of the discourse. It is in this context that multimodal discourse analysis emerged. Film or television works are not only pure texts but also contain color, music, performance, etc., which make the multimodal characteristics more obvious and constitute the multimodal discourse of subtitle translation. Therefore, studying subtitle translation from the perspective of multimodality could evaluate the quality of translation in a more comprehensive way. Starting from this perspective, this paper applies Zhang Delus theoretical framework of multimodal discourse analysis to analyze the subtitle translation of Yao-Chinese Folktales from four dimensions: culture, context, content, and expression, to understand the influence of multimodal on subtitle translation.
Confucian Discourse Being Formed: Transmutation of Bo Yi and Shu Qi Allegory in Early China
Authors: Li Qiusi
Published: September 2023

Through the process of sanctification over generations, Bo Yi and Shu Qi, the two adherents to Shang, have, to some extent, become the moral models in Chinese cultural memory. While their starvation to death for the sake of the Right Way has been extolled by non-imperial and imperial scholars, it must not be neglected that the account of Bo Yi and Shu Qi is naturally marked by an inescapable contradiction: their sage allegiance to the Shang Dynasty was, in fact, a very dismantling of the legitimacy of Zhou in the sense of Heavenly Mandate that the Zhou had constructed. Scholars of ancient China had shaped and presented the two as models for their times and future generations, but almost none of them showed direct interest in boldly discussing the contradiction. By focusing on how Chinese classics in an early stage dealt with the dilemma of judgment between the moral paragons and the legitimacy of an ideal era in accounts of the Bo Yi allegory, this paper demonstrates the changing process from the abstract and general narration of Confucius and Mencius to the comprehensive, paradoxical, and dialectical narration of Sima Qian, reflecting Confucianisms progression in maturity in early China.
A Comparative Study of Two Chinese Version of Anne of the Green Gables from Perspective of Feminist Translation Theory
Authors: Zhang Yutong
Published: September 2023

In recent years, women have gradually noticed their identities and self-development with the improvement of womens social status around the world. Influenced by the Western feminist movement, people in China have gradually awakened their awareness of gender equality and paid more attention to female groups. Many works highlighting feminist characteristics have been introduced into China. As a result, women translators have been affected and conducted the translation works with more characteristics of female. This helps the spread and development of feminism widely. The research object of this thesis is two English-Chinese versions of "Anne of the Green Gable". "Anne of the Green Gables" is a feminist novel that tells the story of the heroine Anne growing up after she was adopted. It has strong feminist characteristics. Based on feminist translation theory, it uses textual scrutiny and comparative research methods to explore whether the translator's gender affects the output of the target language in translation. Furthermore, the feminist consciousness of female translator can be explored in language expression and cultural transmission; On the one hand, it can enrich the comparative analysis of female and male translators under feminist translation theory in academia, which can further promote the development of feminism, and draw the public's attention and recognition of female translators. In addition, as the children's literature, it has certain educational significance for the development of female children and the cultivation of gender awareness.
New Media and Intangible Cultural Heritage
Authors: Qiu Yuheng
Published: September 2023

In recent years, the issue of preserving non-traditional culture has gradually come into the public eye, and related conservation issues are increasingly seen and acted upon by more and more people. The new media technology and the various derivative platforms now available provide unique strength and support for such a heritage and conservation. As new media technology continues to develop, the link between new media and the preservation and protection of non-traditional culture becomes even closer. However, as the methods and processes of conservation of intangible cultural heritage have not yet reached a very mature stage, there are many unpredictable drawbacks and problems, in addition to the many advantages of the technology itself. This paper uses case studies and data collection methods to explore the benefits and potential problems of new media technology in the transmission of intangible cultural, identifying the problems of complex environments, misplaced sovereignty and barriers to empowerment, and suggesting the outlook for the corresponding trends.
Analysis of Content Production Strategies and Impacts in the Context of Information Fragmentation
Authors: Zhang Fangming
Published: September 2023

With the development of technology and society, fragmented information is flooding people's lives and has a significant impact on users. The purpose of this study is to analyze the impact of fragmented information on users in order to fill the gap in this research field, alert people to the negative effects of fragmented information, and make better use of fragmented information. The entire study is divided into three parts: the causes of fragmented information, content production strategies, and the impact on users. The production strategy of fragmented information is unique in terms of content and in terms of information delivery. It uses technology to constantly analyze the action characteristics, social characteristics and environmental characteristics of users' browsing behavior. In terms of the impact on users, this study concludes that fragmented information does have some positive impacts, but more importantly, the negative consequences, such as information cocoon, fragmented information anxiety, and difficulty in concentration, should be given sufficient attention.
Narrative Analysis of Film Adaptation of Literary Works Take the Joy Luck Club as an Example
Authors: Zhang Han
Published: September 2023

From a narrative perspective, the novel and the film The Joy Luck Club tell the same story, but they use different narrative strategies. There is still a gap in research comparing the novel and film texts of The Joy Luck Club from a narrative perspective. This paper compares the narrative texts of the novel and the film version of The Joy Luck Club, analyzing the similarities and differences between the narrative of the literary work and its film adaptation and their effects through five aspects: narrative structure and narrative perspective, artistic expression, plot, imagery transformation, and narrative frequency. Ultimately, it is found that although the film version of The Joy Luck Club has altered the original novel in terms of plot, it still respects the core ideas that the author wanted to express. Furthermore, due to its unique presentation method, it also achieves sound artistic effects.
Narrating History and Memory: A Comparative Reading of Shujuan and Boku in Geling Yans The Flowers of War and Murakami Harukis Killing Commendatore
Authors: Wu Boyan
Published: September 2023

According to Pierre Noras argument on the relationship between memory and history, these two concepts are not synonyms but antonyms. In the modern world, critical history begins from rational reflection, and it represses memory, which correlates more to the personal narrative field. The memory theory gives us the insight to reexamine the narration in literary works reflecting the war memory. This paper demonstrates different voices in narrating the individualized traumatic memory of the Nanking Massacre through the comparative reading between fictional works of Murakami Haruki and Geling Yan, Killing Commendatore and The Flowers of War. Shujuan, the protagonist in the novella of Yan, is both the observer and survivor of the massacre. Her storyline obtains two heterogeneous narratives that respectively belong to the field of personal memory and history; while her responsibility of memorizing the unrecorded experience makes her to pick a historical view to narrate her past. Boku, the first-person protagonist in Murakamis fiction, on the other hand, is a contemporary character with no experience or direct memory of the war. However, he gets connected with the war memory through the Murakami-style surreal experience. His experience demonstrates how personal memory can console the trauma after the war, usually neglected by the grand history. In the paper, I argue that although the two authors are from different cultural backgrounds and apply different styles, their narrations that focus on the personal memory field show the consoling power that connects the past and present and heals the trauma left by the war. Further, their fictions still contribute to the political and historical discussions on Nanking, presenting the power against revisionists and bridging the conflicts inside the discussions around such a traumatic historical issue.
The Application and Analysis of Xu Yuanchong's "Three Beauties Theory" in Poetry Translation
Authors: Yan Ruiyu
Published: September 2023

Xu Yuanchong is a famous contemporary translator in China, and his literary translation achievements are renowned both at home and abroad. He has published more than 60 books in Chinese, English and French, including "The Book of Songs", "Elegies of the South", "Selected Poems of Li Bai", "Romance in the Western Bower", "The Red and the Black","Vanished springs","Madame Bovary" and "In Search of Lost Time".In 2014, Xu Yuanchong was awarded the "Aurora Borealis Prize" Award for Excellence in Literary Translation, one of the highest awards in the international translation industry.Mr. Qian Jongshu, a literary giant, once said of Mr. Xu Yuanchong: "Mr. Xu has devoted his life to Chinese culture, and has died with all his might. And he opened up a new path for Chinese culture in the world."This article mainly expounds the background, function and significance of Xu Yuanchong's "Three Beauties Theory", and through case analysis, compares Xu Yuanchong's specific application of the "Three Beauties Theory" in Chinese poetry translation with other translators, and analyzes its embodiment in the "Three Beauties Theory".
The History of Russian Nationalism from the 15th Century to the Present
Authors: Wang Keyi
Published: September 2023

Russian nationalism has continuously developed with historical development since the 15th century and it remains an important issue on contemporary Russia. This paper explores the major nationalist ideas in Russia, including Greater Russia, Pan Slavism, and the National Separation Movement. The paper also examines its content, origin, development, and impact of Russian nationalism. Despite a desire to move closer to some western countries, Russians have always had a strong sense of power, national pride and pride throughout history. By providing a better understanding of Russian nationalism, the paper contributes to research on Russian domestic affairs and international diplomacy. To comprehend the behavior of the Russian government, its relationship with the West, and its future direction, it is crucial to examine the dynamics of Russian nationalism.
The Rise of Art Bookstores and Their Influence on Urban Cities in China
Authors: Wu Yuang
Published: September 2023

In recent years, China have seen a increase in culture and art spaces that happen to drastically change peoples lifestyle, socialization and work habits. Among them, art bookstores are one of the most trending among young people that also provides positive cultural vibe in urban societies.Therefore, this paper discusses art bookstores history, development and roles in urban planning, by examining past examples as well as their existential situations and business mode. This paper examines the status quo of art bookstores development and successful examples of art bookstores domestic and abroad, incorporates the damage that Covid-19 and its after math have inflicted on art bookstores, then explores art bookstores integrated approach of combing different consumer experience into one cultural space, the main advantage and disadvantages of art bookstores business modes, their influences on urban planning and peoples lives, current flaws in their business mode and potential innovation and development suggestions for art bookstores in the post-pandemic period.
The Impact of Urban Renewal on Human Cognition and Behaviour: A Case Study in Tianzifang, Shanghai, China
Authors: Ding Tuo
Published: September 2023

In the background of the fast development of cities in China, urban renewal is becoming a more hotly discussed topic than ever. Lane Neighbourhood is a special presentation of old Shanghai features. But in the past decades, the Lane Neighbourhoods have experienced a decline in quantity and characteristics. Renewal of such urban districts is important for sustainable urban development and the continuation of cultural context. Most existing studies research this issue by focusing on an objective perspective. This article begins from a subjective perspective and chooses Tianzifang as a research target which goes through special renewal mode yet faces problems now. The article adopts questionnaires, interviews, cognitive mapping, space syntax, and GIS to analyse the impacts of urban renewal on peoples cognition, behaviour, and relationship and to find out important environmental factors for peoples life. Results show that community space is messy and unsustainable, with cultural characteristics fading. Relations between people are distant, and the development of industries affects a lot on cognition and life. The cognition of roads and districts is unbalanced, with the connection between factors weakened and special areas marginalized. Different aspects of features in Tianzifang are not fully recognized, utilized, and presented. This article provides suggestions for the future. The industrial pattern should be changed to address most cognitive issues. The space and life should be made more sustainable, cultural characteristics should be respected, and reasonable management should ensure all of these.
Decolonization Effects in Contemporary Australian Cities: A Case Study of Ultimo Power Station, Sydney
Authors: Wang Han
Published: September 2023

As a colonial country, the advent of colonialism brought about rapid urbanization and industrialization in Australia. However, it also brings negative impacts. Decolonization is becoming a concern of the people. The research aims to delve into the topic of decolonization efforts in contemporary Australian cities in depth and redefine decolonization from a new perspective. Taking the Ultimo Power Station as an example, this report would draw upon various forms of evidence, such as maps, photographs, interviews, and collages, to analyze the colonial problems, as well as depict and design a vision of the future of decolonization and multiculturalism of Australian urban development. This report analysis the case of Ultimo Power Station in Sydney, providing a lens through which to explore these processes incorporating indigenous design principles and practices into urban and architectural planning and work towards a more equitable paradigm for all groups of peoples, especially the indigenous communities in Australia.
The effect of COVID-19 on mental health condition of people and treatment in China
Authors: Sun Hongyuan
Published: September 2023

COVID-19 is a virus-borne infectious disease that causes severe acute respiratory syndrome and was first found in Wuhan, China. It was widely spread all over the world and caused a huge number of deaths. Beyond that, the COVID-19 epidemic has also had a huge impact on the mental state of the population. People's mental state may become more negative. These negative mental conditions would likely trigger some unpleasant behavior. Thus, it is necessary to pay more attention to the mental effect of the pandemic. The aim of this article is to introduce the symptoms of each mental disorder separately, suggest some possible consequences when these symptoms occur, and discuss the possible factors that will influence these disorders. Then, this research will indicate some treatments and suggestions.
How does the Economic Development Level Cause Difference in the Gender Income Gap: Comparative Political-Economic Research Based on the USA and India
Authors: Sun Yijia
Published: September 2023

Since the middle of the 1970s, the variance of the global GDP per capita in the logarithm of PPP prices has been declining. It grew from 1960 to 1968. Later, the growth in intra-country inequality was more than countered by the convergence of income between nations. Two-thirds of the measures of inequality in the world are between nations, three tenths are between families within nations, and twenty percent are variations in gender-based educational outcomes between nations. By contrasting a few situations, this essay seeks to clarify the connection between economic growth and the gender wage gap. Comparing the size of the gender pay gap in nations with various levels of economic development using the USA and India as examples. Then, from three aspects, education, culture, and feminism, and specific policies for reducing the gender income gap, how the variance of economic development level leads to the difference in the gender income gap will be explained and evaluated.
Impact of COVID-19 on Cost and Profitability---Taking the Service Agency for Studying Abroad as an Example
Authors: Jiang Yukun
Published: September 2023

After the outbreak of COVID-19 since the beginning of 2020, people were more cautious about the decision to study abroad. Objectively, it was difficult for people to get visas and buy air tickets because of the inconvenience of going abroad caused by the fuse of flights. Subjectively, people were worried about COVID-19 infection, so they tried to avoid leaving their country. As an intermediary, the business mode and the profit model of service agencies for studying abroad were also affected to some degree. In order to figure out how the costs and profitability changes according to COVID-19, many researchers had done some investigations on students who are prone to study abroad. From the perspective of economics, the costs of agencies were found to be rising significantly due to the uncertainty of COVID-19. It included fixed cost, sunk cost, opportunity cost and variable cost. But from another perspective, if an agency could adapt to the new situation as quickly as possible and grasp the new opportunities to offer a wider range of services, it might greatly increase its profits instead. Faced with this, agencies should focus on improving service quality and constantly expanding new service, such as language courses, career planning and internship training. Through cooperation with more high-level universities and famous enterprises at home and abroad, they could provide customers with more comprehensive services, as well as gain more profits.
Lessons Learned from the Development of the American Venture Capital Industry
Authors: You Xinmiao
Published: September 2023

At present, there is a gap between the Chinese entrepreneurial investment industry and the developed countries, and the corresponding regulations of supporting policies are not perfect, which makes it difficult to withdraw funds. Therefore, it can provide a reference for the development of the Chinese venture capital industry by drawing lessons from the past development experience of the American venture capital industry and analyzing the characteristics of the construction and post-stage development of venture capital centers. This paper summarizes the development experience of the American venture capital industry, and puts forward four suggestions for the development of China's venture capital industry: first, the government's active guidance and policy support. Second, pay attention to the management of professional talents. Third, establish a mature exit mechanism; Fourth, diversify the sources of funds.
Research on Confirmation Bias and Its Influences on Purchase Decision-making
Authors: Jin Peilin
Published: September 2023

Confirmation bias is a common problem for customers, brands, and decision-makers across society. And collectively, it can positively or negatively impact the accuracy and quality of decisions, especially for purchasers. This paper introduces the concept of confirmation bias in behavioral economics and overviews the definition and origin of this theory and its importance. Also, taking good advantage of three applications including Information Processing, Marketing & Branding and Stereotype proves that if the confirmation bias is affecting, this raises the psychological cost of making a purchase decision and reduces the desire to buy, thereby influencing people's thoughts on the purchase decision.
Enterprise Supply Chain from the Perspective of SocioeconomicsTaking Taobao and Amazon as Examples
Authors: Sun Yaze
Published: September 2023

With the rapid development of the Internet in the world, the Internet has connected the world as a whole, and online shopping has brought many conveniences to people. People can buy items from all over the world on their mobile phones or computers. Especially in the sudden epidemic period, people stay at home, so online shopping has gradually become the choice of more and more people. This paper mainly studies the corporate supply chains of Taobao and Amazon and their supply policy changes and impacts before and after the epidemic. This paper uses literature analysis method and others to analyze and study this topic. Research data are mainly obtained from professional articles or literature. The results of the study found that both companies found suitable measures for their own supply chain development during the epidemic, and adopted them in a timely manner, and finally achieved unexpectedly good results both at the economic level and social employment level.
Research on Influence of Covid Prevention Measures on Chinas Economic
Authors: Xu Zilu
Published: September 2023

Since 2020, governments around the world have taken different measures to prevent and control the new crown pneumonia epidemic, which has curbed the spread of the epidemic to a certain extent. However, the epidemic prevention and control measures have restricted people's travel and consumption, which has had a strong impact on the economic development of various countries. In March 2022, the new crown pneumonia epidemic broke out in Shanghai. In order to control the epidemic, the Chinese government ordered a blockade of Shanghai and restricted the normal flow of people. At the same time, the economy was also severely affected. This paper analyzes the negative impact of the 2022 COVID-19 prevention and control measures (taking Shanghai as an example), including lockdown and regular polymerase chain reaction tests, on the Chinese economy through qualitative analysis and review. These measures have lowered the growth rate of the economy to a certain extent.
How the Covid-19 Pandemic Magnifies Existing Urban-Rural Educational Inequality in China
Authors: Chen Haoming , Yang Yunhan , Bian Zihe , Lou Anshi , Xie Xingru
Published: September 2023

Through analyzing past essays on educational inequality, our group finds that such inequality is established very early and deep in Chinese society. The most crucial cause of urban-rural inequality is the family background an extreme intergenerational inequality based on parents' educational level and family wealth. Other causes include technological differences and employment patterns. After identifying the causes, our group examines the influence of the pandemic on rural-urban inequality, and the result points out that covid elongates the gap. Furthermore, the financial capability of rural families is worsened under the covid since lots of small businesses owned by rural families shut down because the lockdown depleted their cash flows. Additionally, technology, which is very rare in rural areas compared to cities, has become vitally crucial under the context of Covid.
Research on the Marketing Strategy of HEYTEA
Authors: Wang Ziyue
Published: September 2023

With the continuous improvement of people's material living standards, the current tea industry has gradually gained people's attention. Relying on the advantages of the fresh taste of the products, the exquisite packaging appearance and the comfortable layout of the store, it has won the hearts of many consumers. HEYTEA, the pioneer of the new tea beverage industry, stands out in the highly competitive ready-made tea industry. HEYTEA's successful marketing strategy is a major reason for its success. The purpose of this paper is to explore the different marketing strategies of HEYTEA to make it a leader in the development concept of current consumption trends. This research adopts the method of reading literature to browse various literature related to HEYTEA, and summarizes the successful marketing strategy of HEYTEA. This study found that HEYTEA's marketing strategies can be divided into three aspects: brand innovation, market expansion and hunger marketing.
Characteristics and Application of Corporate Fund-raising Forms: Based on SPAC and IPO
Authors: Li Tianjiao
Published: September 2023

After a record year in 2021, there is a sharp slowdown in transactions in the global IPO market in the first and second quarters of 2022. The global IPO market has fallen into low inflation, the global economic growth rate has declined, and the Russian Ukrainian war has led to a sharp sell-off in the IPO market. This article is written against such background, and mainly analyzes two ways of listing, SPAC, and IPO. Based on the analysis and comparison of the process, advantages and disadvantages of SPAC and IPO, this paper summarizes the choices and reasons for investors to choose different listing methods for different companies. On this basis, the future development trend of traditional IPO and SPAC IPO is predicted. The analysis of the two listing methods in this paper is based on the current market performance, and there may be unforeseen changes in the future.
Research Progress of PPP in Highway Project Financing
Authors: Li Zhixin
Published: September 2023

The PPP mode has an important position in the financing of highway projects in China. This paper first summarizes the definition of the PPP mode and its common features, then analyses the development status of the mode in China in the light of statistical data and the unique advantages of the PPP mode in highway financing. Finally, on the basis of previous scholarly research, new problems that need to be solved in the Post-PPP era are proposed and specific countermeasures are given to provide a reference for the further development of the PPP mode in the financing of highway projects in China.
The Concept of Threshold Inflation and How Threshold Inflation Relates to Economic Growth
Authors: Liang Simeng
Published: September 2023

The relationship between inflation rate and economic growth has resulted in their correlation becoming a subject in an extensive body of empirical and theoretical studies. Many studies have focused on how inflation relates to positive or negative growth. A gap exists in the threshold value beyond which this correlation works. The study fills this gap by using the threshold model to understand a threshold value beyond which inflation negatively impacts economic growth. The research examines the positive and negative associations between inflation and economic growth, the significant threshold value of the inflation rate beyond which it adversely affects growth, and the variation of threshold value and impact across different countries and economies in different developmental stages. The method involves analyzing secondary sources to establish a theoretical framework on the negative relationship between inflation and economic growth and an empirical framework on the relationship between high and low inflation rates on economic growth and threshold values and their impact on economic growth. The method also involves examining practical examples as a strategy to show that there is a variation in inflation threshold value. The concept of threshold inflation shows that there is a value beyond which an economy of a certain country, irrespective of developmental stage, negatively affects economic growth.
Cryptocurrencies on the Tech Wave The Rise of Another Official Currency or Just a Dystopian Investment
Authors: Li Wenjing
Published: September 2023

Cryptocurrencies are a new form of currency that have gained widespread attention in today's age of rapid technological advancement. The underlying blockchain technology provides many advantages for cryptocurrency transactions, including decentralization, anonymity, and security. But there are always two sides to a story, and despite the fact that cryptocurrencies have solid technical backing, their development has been severely hampered by issues like the high stability of individual coins and the potential dangers of the technology itself, which have led many nations to pass laws restricting cryptocurrency use. Taking a literature review method, this paper explores the features of cryptocurrencies, their potential for institutionalization as legal tender, and their primary effect on the economy. This paper concludes that the widespread adoption of cryptocurrencies as a viable alternative to fiat currencies is highly improbable in the foreseeable future.
Behavioral Heuristics of Chinese Education insight into the worlds largest education market through behavioral economics
Authors: Zhuang Ruyue
Published: September 2023

Reflections upon the acuteness of human intuitive decisions have spurred explorations of interest in behavioral heuristics. While the field has successfully rationalized unexpected outcomes in dissonance against the standard expected utility framework, the path to which its seeming intangibilities make utilitarian contributions toward behaviors and interactions within economies is still yet to be endeavored. Such studies received particularly little attention in China, where awareness of systematic behavioral biases remains limited to the majority of the public, hindering the efficiency of the countrys efforts toward economic development. This dissertation reviews the education system of China, an imperative mechanism, yielding millions whose capabilities and propensities define the prosperity of the world ahead. Through personal experience, a hypothesis was formed around hyperbolic preferences, cognitive dissonance, and the decoy effect. Combining the rigors of survey and the humanistic nature of ethnography, primary research was conducted with students from a district key high school in Shanghai. Results evidently showed students tendencies to overvalue one-dimensional test scores while overlooking the potential for un-materialized skills, as well as their nonperformance of creative or critical abilities. Meanwhile, the uprise of international options (AP, IB, A-level, etc.) induced even higher levels of dependence on local education amongst non-international students, as a result of asymmetric information, deepening their oblivion to potential misjudgments due to cognitive bias.
Investigate the Impacts of Humor on Advertisement Effectiveness via Social Media Marketing
Authors: Lin Zhimin
Published: September 2023

This paper focuses on the impact of humor on advertisement effectiveness via social media marketing. The paper aims to give some inspiration to the social media era from the perspective of marketing. It will first illustrate the difference between social media and traditional media, which provides a good overview of the research. Then, it will mention the measures and the general effects of humor on advertising, like the number of likes, comment and reposting. By combining the previous theories, the study found that the effect of humor marketing can be achieved more on social media, which contains advantages and disadvantages. It also mentions how to increase humor impact social media marketing. In addition, the methodology provides a perspective on the study of types of humorous memes (IV) that will impact the consumers willingness to spread the advertisement (DV1). The paper will also indicate the prediction of three types of humor meme ads that influence consumers' willingness to share.
The Analysis of the Success of Ambrosials Marketing Strategies
Authors: Shao Jingjing
Published: September 2023

A kind of yogurt called Ambrosial has been selling very well in Chinas market in recent years, and it is very popular among consumers, especially the young. The author aims to analyze the success of Ambrosials marketing strategies. This paper mainly studies how Ambrosial develops and uses marketing means to continuously attract consumers to buy. This article mainly focuses on secondary data research and combines qualitative and quantitative methods in its study. The result shows that Ambrosials marketing strategy is mainly reflected in the success of advertising investment and the great influence of the spokesperson. Whats more, their poverty alleviation programs have greatly increased their popularity.
Research on the Risk and Profitability of McDonalds
Authors: Zhao Xuechu
Published: September 2023

McDonald's, the world's largest fast-food brand, has been able to maintain a stable market share and profitability for a long time, even under the impact of the pandemic. This paper investigates the McDonald's Corporation by analyzing its market share and strategy, labor supply issues and financial situation. The study indicates that McDonald's still holds the largest market share of the fast-food industry and McDonald's can gain more customers and a larger segment through a number of marketing initiatives. At the same time, McDonald's executives can address the existing workforce shortage by creating more employee-friendly policies and advancing digitalization and mechanization as an auxiliary. Through the pandemic, McDonald's financial indicators show that their financial condition is still in a relatively stable state and should continue to be maintained. The research in this paper is a positive reference for the further development of McDonald's and other fast-food brands during pandemic and post-epidemic era.
The Entrance Strategy Analysis of E-commerce Companies
Authors: Mao Yixuan
Published: September 2023

The fundamental motivation behind this article is to investigate how an arising online business organization can track down its own situating and keep on gaining ground in drawing in clients through the changing brain science of shoppers, and in the long run prevail with regards to getting a nibble of the cake to eat in a climate that is as of now encircled by significant online business stages. If a company wants to enter the e-commerce platform, it must understand and think about how to get a piece of the cake in the e-commerce environment that already has a huge customer market from several angles. First understand the basic e-commerce is divided into several categories and determine their own direction, in the different consumer buying behavior to sort out the consumer buying background and prepare for it, and finally through the example of sample companies to warn, but also as a way to reform the management of innovative companies treaty. Improve the brand with the experience of other predecessors.
Research on the Status and Path of Sustainable Urban Development
Authors: Wu Di
Published: September 2023

With the deepening development of industrialization and economic globalization, urban becomes more and more significant nowadays. However, It is incontestable that urban development leads to environmental pollution, the unreasonable use of resources, inappropriate urban spatial layout, as well as unequal livelihood, and various issues, resulting in unsustainable development. Meanwhile, urbanism is under tremendous pressure from the pandemic situation and digital transformation, which further improves the urgency and necessity of sustainable development. To be specific, the article illustrates the sustainable theories recently. It investigates apropos of the paths and strategies worldwide, particularly providing the urban carrying capacity concept, whose researches are in its infancy and lacks agreed explanations. Thus, the thesis explores the relevant analysis and summaries of experience to emphasize the significance and necessity of sustainable development. Besides, Take Shenzhen as an example. It elaborates on the distinct plans and strategies for improving the sustainable development levels of the cities implemented by the different shareholders, including the government, community, and individuals. Also, it recommends the top-down strategy to cooperate in accelerating the sustainable development process. Finally, based on the sustainable theories, the article will provide a blueprint of sustainable development from different angles, containing a Smart city, a Green habitat, a Compact city and an integrated and harmonious developing city, which further expounds on the recommendation for future sustainable development. Therefore, The thesis provides substantial investigations and analysis, which is beneficial for the government comprehensively understand sustainable development and provide recommendations for implementing relevant strategies.
Research on the Influence and Countermeasures of Racial Discrimination in America
Authors: Li Jianxiang
Published: September 2023

George Floyd, an African-American man, was killed by a white police officer on May 25, 2020. Floyd's words "I can't breathe" appeal once again exposed the long-term pain of racial discrimination in the United States, and the resulting wave of protests has swept the United States. This article investigates the impact of racism in the economy and emerging social issues. The research was gathered from authoritative academic resources examining the causes of racism and its impact on society. The results showed that people will be treated differently based on their skin color. The study concluded that racism would affect American society more severely and deeply if without strong and effective methods and policies. It is suggested that the U.S. government can introduce relevant policies to gradually eliminate the influence of racial discrimination and ensure that the voices of those who suffer from racial discrimination can be heard by the public.