bluuebunny/crossref_metadata_2025 huggingface dataset:
Optimal Utilization and Sustainable Development of Common Property Resources Through Private-Public Participation: Reference To Rural India
Authors: Mohapatra Khetra Mohan
Published: June 2016

Common Property Resources (CPRs) are now considered as employment-income generating social assets, a meager alternative to agriculture for the poorer sections in rural economies of developing countrie. It is allso felt that a sustainable development of these resouces is necessary for maintaining ecological balance and minimizing environmental hazards. A contradictory implication is marked when objectives of CPRs development are compared. On the one hand, CPRs as major part of natural resources are to be developed and preserved for ecological balance. On the other, so me part of CPRs are to be exploited and utilized for employment-income generation for the rural poor as well as for social consumption. Both are included in social utility function. In order to solve the abov e contradiction, we conceivc a process of optimal utilization of CPRs, which Can ensure CPRs' sustainable development. This need some special types of management procedure and management organization in which both public and private cooperation is necessary.

In this paper, an attempt is made to provide a suggestive model for managing CPRs by properly addressing the above issues. We suggest for the formation of a three-tier CPRs management organiZiltion in which public and private parties can participate actively in decision making towards CPRs' growth, preservation and consumption. The village level managment unit is called as Village Common Resource Management Organization (VCRMO). The procedural and funtional aspects of CPRs management at village level are s uggested by considering the prevailing social , economic and political environments in Indian villages. The functional aspects of CPRs management mainly cover the matters of planning for development of both waste/semi-waste CPRs lands and productive CPRs lands; and the matters of operation, direction and coordination in order to implement the plans by addressing the grass-root issues, such as people accessibility to CPRs, local and community demands, negative externalities, and so on. For an effective management of CPRs, it would require a proper valuation of CPRs and detemlination of optimal limits of exploitation of CPRs for consumption and production, and determination of the periodical investment requirements for CPRs' Sustainable development. In separate sections, the above matters are discussed and alternative methods are sugges ted for the above exercises on the basis of our grass-root experiences.
Price Pressure Hypothesis: Evidence From S & P Cnx Nifty Index Changes
Authors: Kumar S.S.S.
Published: June 2016

This paper considers the effects of changes in the composition of the Nifty and Jr. Nifty index for the period 1996-2003. The study finds no significant price effects on the announcement day . However price effects were observed only for the Nifty index on the effective day, which were subsequently reversed by the ninth day. Similar results were found for the Nifty deletions too. For the Jr. Nifty, no price effects were observed either on announcement day or on the effective day-for both inclusions as well as exclusions. There were no abnormal volumes associated with price effects for the Nifty index. Since the price effects are confined only to Nifty and were absent for the Jr. Nifty, certification effect may be ruled out. There is prima facie support for the price pressures hypothesis.
A Job-Scheduling Problem Involving Sequence-Dependent Changeover Costs
Authors: Singh Kashi N.
Published: June 2016

This paper studies a problem of job scheduling in a production line having various adjustable settings or ‘states’ that can process a variety of jobs. Each job can be processed when the line is in one of the several states at a cost dependent on the state used. One state is sufficient for the processing of each job. In addition, a sequence-dependent changeover cost is also incurred between states. The problem is to determine an optimal sequence of the states of the line, and allocation of jobs to states that minimizes the overall operating cost. An exact implicit enumeration algorithm, which exploits the similarity of this problem with the simple plant location problem, is proposed. Computational experience with the algorithm shows that any reasonable size problem can be solved in comparatively small computational effort.
Evaluating Service Quality in Technical Institutes: A Data Envelopment Analysis Approach
Authors: Khan M.S. , Mahapatra S.S. , Sreekumar
Published: June 2016

Technical Education System (TES) exhibits highly process-oriented and a multi-stakeholder situation. Therefore, difficulty arises in evaluating the quality of education being imparted, aggregating the inputs and outputs of the system. A non parametric technique, known as Data Envelopment Analysis (DEA), has been proposed to aggregate the input and output components in such situations for obtaining an overall performance measure. To this end, a study has been undertaken to evaluate the service quality of various technical institutes in India for determination of efficiency of each Decision Making Units (DMU) . Two scale of assumptions- CRS (Constant Return to Scale) and VRS (Variable Return to Scale) of DEA- are used to compare the relative efficiency of technical institutions. The results obtained through application of DEA are compared with the conventional technique. It has been observed that significant difference exists between the conventional system and DEA methods of evaluation. However, DEA methodology helps the decision-makers by providing deeper insights to the problem.
Interest Rate Signals, Stock Returns and FII Inflows: Exploring the Interlinkages
Authors: Rao D. Tripati , Sensarma Rudra
Published: June 2016

We look into the dynamic relationship between: monetary policy, stock market and FII inflows. Moving forward from the sparse literature on exploring the interlinkages between FII inflows and stock returns on one hand and between monetary policy and capital flows on the other, we have, for the first time, looked at two determinants of FII inflows in conjunction. We find that a conscientious monetary policy, actively engaged in stabilizing the foreign exchange market whilst maintaining a high interest rate regime through open market sale of government securities to attract capital flows, together with stock market returns determine FII inflows.
Collaborative Agricultural Development: A Case Study of Land Reclamation Project
Authors: Awasthi Maya Kant , Ojha R.K.
Published: June 2016

In a well lit conference room, a high power committee meeting was in progress. The meeting was attended by Vice Chancellors of State Agricultural Universities, Agriculture Production Commissioner of State, along with senior government functionaries such as Agriculture, Horticulture, Environment and Forestry, Animal husbandry and Food processing secretaries of the state. In the meeting, industry was represented by the representatives of CII and FICCI. Various NGOs and pressure groups such as BKU also attended the meeting. Meeting was called to evolve a land development policy approach for the state, based on collaboration of various stakeholders. After ice-breaking session, secretary of the committee started addressing the gathering.
Investment Decision Making: An Empirical Study of Perceptual View of Investors
Authors: Davar Yesh Pal , Gill Suveera
Published: June 2016

There has been substantial theoretical as well as applied evidence about the explanatory facets of investor's perception and investment decision making (IDM). The study reported here investigates the underlying dimensions in the selection of different investment avenues for investors. Examination of a sample of 500 investor respondents reveals the extent to which the significant IDM variables account for variations in present and future investment in various investment avenues. The results suggest that investors' preferences are supposedly related to the actual performance of investments and the same is taken into account while forming an opinion about making future investment decision. Further, demographic factors like age and education have a significant influence on IDM process. The underlying dimension in selection of investments reveals emphasis on familiarity, opinion and demographic measures for all investment avenues. The analysis in the paper reiterates the fact that rational human beings learn from their past and present experiences and utilize the same for their future activities.
Romanticizing the Poor Harms the Poor
Authors: Karnani Aneel
Published: June 2016

A libertarian movement that emphasizes free markets to reduce poverty has grown strong in recent years. It views the poor as “resilient and creative entrepreneurs and value-conscious consumers”. This romanticized view of the poor is far from the truth and harms the poor in two ways. First, it results in too little emphasis on legal, regulatory, and social mechanisms to protect the poor who are vulnerable consumers. Second, it results in overemphasis on microcredit and under-emphasis on fostering modern enterprises that would provide employment opportunities for the poor. More importantly, the libertarian proposition grossly under-emphasizes the critical role and responsibility of the state for poverty reduction.
Non-Linear Time Series Invariants to Study Price Manipulation in stock market
Authors: Reddy Y.V. , Sebastin A.
Published: June 2016

Several studies have found the successive prices at which trades of shares are executed in a stock exchange to form times series with non-linear characteristics. Invariants of a non- linear time series of share prices contain; valuable information, about the patterns in the share prices, which factor may be useful in the analysis of share prices for various purposes. Of the commonly used invariants, entropy is found to be a useful tool in studying price manipulation in stock market. Among the various versions of entropy, simple entropy computed for the price dada o f a share, for various trading days in the period during which the share was reported to be subject to price manipulation, proves to be potential evidence for manipulation of the share's price. This paper studies the suitability of sample entropy of non-linear time series of share prices and also the selection of appropriate values for the parameters used for computation of sample entropy of a short time series of share prices, for investigating into price manipulation in stock market.
Optimized Rule Mining Through Linguistic Data Mapping on Fuzzy Information System
Authors: Meena K. , Bhuvaneswari S.
Published: June 2016

This paper illustrates a conceptual framework for evaluating the impact of contemporary information systems, mainly on business events. In the process of developing new data mining techniques and software to aid in efficient business solutions, we propose an ‘efficient information system’ that incorporates a tool of data mining, fusing rule induction on crisp database, which is then transformed into a fuzzy information decision making system on which results are calibrated to make suggestive predictions and hence decisions. This paper aims designing the system architecture of highly intelligent supporting applicatory aspects in the field of business intelligence. The system design is worked on an example case to deal with the customer side risk management in the area of investment in the stock market.
Inter-Sectoral Analysis of Announcement Returns in Share Buyback Decisions in India
Authors: Hyderabad R.L.
Published: June 2016

Do announcement returns in buybacks vary across industrial sectors? Which industrial sectors participate in buyback announcements? These are questions which elude exact answers. The action and reaction among competitive firms may be a reason as to why there could be more clustering of buyback decisions in some sectors than in others.

The present research attempts to find inter-sectoral announcement returns for buybacks in India. Using data from SEBI's Status Report on Buybacks in India and share price information from Bombay Stock Exchange (BSE) and CMIE sources, computation of ratio of market performance to buyback announcement has been done using standard event market model approach. An attempt has been made to understand market performance of share repurchases in India through inter-sectoral analysis.
Third Party Logistics Industry in India: Opportunities and Challenges
Authors: Agrawal D. K.
Published: June 2016

The third party logistics (3PL) industry is growing significantly all over the world. Globalization of almost all economies of world has resulted in an increase in the emphasis on core competency about movement of goods from one place to another. However, 3PL industry is in its infancy in India. It is led by few domestic and multinational firms. Previous studies have established widespread adoption of 3PL by corporate enterprises in the USA and European countries but very limited research studies have been carried out in India. This paper is an attempt to explore the perspective of 3PL in India. The focus of this research is on assessing importance of logistical services; reasons behind outsourcing logistical services; extent of outsourcing logistics services by corporate enterprises; and slow adoption of 3PL. The findings of this research reveal bright future of 3PL industry in India. Corporate enterprises have a positive attitude towards it but are using 3PL for the fulfillment of routine functions not for strategic objectives as depicted by trends in developed countries for core competency or superior market responsiveness unlike trends in developed countries. However, 3PL firms need to market their value addition capabilities for strategic advantages for rapid growth and development.
Explaining the Volatility of Aggregate Stock Returns in India with Markov-Switching-Regime-Arch Model
Authors: Badhani K. N.
Published: June 2016

This study examines the behaviour of stock market volatility in India from September 1990 to March 2007 with Cai's6 (1994) Markov-switching-regime-ARCH model. We allow the volatility dynamics to switch among three regimes of high, moderate and low volatility. The ARCH effect significantly comes down on allowing for switching regimes. Therefore, the observed volatility persistence is likely to be a result of switching in volatility regimes. The regime probabilities reveal two major episodes of high volatility - from 1990 to 1992 and from 1997 to 2001. Although, the market has experienced some big volatility shocks since 2002, they were short-lived in nature. During this period, the market has reclined predominantly in low-volatility regime. It seems that major market reforms around this period have produced a structural shift in volatility dynamics.
Organizational Effectiveness: Literature Review and a Research Framework for Food Processing Enterprises
Authors: Srivastava Ruchi , Gautam Vinayshil
Published: June 2016

The ultimate objective of any organization is to be effective in doing what they are doing. Organizational Effectiveness IOE) is a multidimensional construct. It has been attempted in this paper to understand the meaning of organizational effectiveness and study the models and frameworks pertaining to the same. Further, the paper compiles from review of literature, the key measures (surrogates) of OE in the contexts of select domains like institutes of higher education, research institutes, construction companies and durable goods manufacturing companies. Similarly, the factors affecting OE, as studied by select researchers have been touched upon for the sectors mentioned. It is observed that the measures and factors studied by researchers vary considerably for assessments of OE in different sectors. One of the thrusts of the paper is that in principle, these measures and factors cannot be fixed for all assessments of OE. The domain characteristics invariably need to be factored in for defining OE contextually. The diverse meanings of the construct, owing to its versatility ought not to be termed as disarray in theory. In the end, measures of and factors affecting OE are arrived at on the basis of review of literature and interviews of 21 experts in the field. These measures and factors are spun into a framework, which is presented here for assessment of OE in food processing enterprises.
The UK Beverage Industry: Changing Nuances of Effective Strategic Planning Processes
Authors: McLarney Carolan , Chung Ed
Published: June 2016

This paper explores the characteristics of strategic planning processes in the British beverage industry. Specifically, it looks at the components and contextual elements that make these processes more effective. A study of 100 beverage companies reveals that certain components (functional coverage) and contextual elements (use of multiple planning techniques) are vital to improve the effectiveness of strategic planning processes. A set of recommendations to firms in the beverage industry is discussed.
Relationship of Brand Extension With Selected Aspects of Information Processing
Authors: Sachdeva Ruchika , Bawa Anupam
Published: June 2016

The specific objectives of this research effort are to ascertain the importance of a familiar brand name; to determine the major sources of information about brand extension; to find out the relationship of assessment of core brand, and evaluation of original brand with evaluation of brand extension. The role of exposure and over exposure is also examined vis-à-vis brand extension evaluation.

The relevant population for this study is youth i.e. those in the age of 15-24 years. Data was collected from 583 respondents selected with the help of multi-stage random sampling conducted on the population of educational institutions in a large urban area in North West India.

Even though information processing is a culture related phenomena the Indian youth are exhibiting behavior very similar to that described in foreign literature. Five out of the six hypotheses are accepted. Familiar brand name is an important cue for consumers. Just as advertising is an important source of information about brand extension. Brand extension evaluation is positively related with assessment of core brand, evaluation of original brand and exposure to brand extension. Price is an important cue for the Indian youth and over exposure does not negatively affect evaluation of brand extension.
India it INC Going Global: Choice of Entry Mode Strategy
Authors: Reddy Y.V. , Naik Subhash S
Published: June 2016

International markets have changed dramatically during the last decade. Despite this, there exist no concrete theories on how Indian IT industries enter new markets, and their choice of entry mode. This study seeks to advance the state of our theoretical as well as empirical understanding of the determinants of entry mode choice and internationalization performance of Indian IT SME global ventures. The suggested model is based upon concepts of prior theories on internationalization. Proposed paper develops an alternative model for Indian industry internationalization focusing on the role of IT Company's strength potential advantage, the internationalization risk factors and the use of company strength potentials(CSP) know-how for predicting entry mode choice. Propositions were created to test the validity of the model and the presumed entry mode decision. The theoretical and empirical cognitions drawn from this review are then used as the basis for practical implementations for industry internationalization. Empirical results based on a survey of Indian IT companies support the combined relevance of their factors on choice of market entry mode in international market. Finally the conclusions are presented to summarize the work, and some general suggestions for future research.
Impact of Microfinance on the Rural Households: Empirical Evidence From a Coastal District of Orissa
Authors: Panda Debadutta Kumar
Published: June 2016

An empirical study was conducted to understand the impact of microfinance interventions on change in income, asset position, and consumption pattern of the rural households. Under the study, an attempt was made to understand the inequality of income distribution among the microfinance clients by employing statistical model. Also the pattern of income distribution after the microfinance intervention among the households was compared with that of before the microfinance intervention.

The study revealed that there was an increase in income and consumption pattern among the rural households due to microfinance programmes. Also the study found out that the income among the rural households after the microfinance programmes was much fairly distributed, and the Lorenz Curve was much nearer after the microfinance programmes than that of before microfinance programmes.
Internet Mavens in India
Authors: Krentler Kathleen A. , Singh Nripendra
Published: June 2016

Internet penetration is growing dramatically in the emerging economy of India. This study examines whether the Internet maven construct, first identified in the United States, exists amongst the online population in India. Internet mavens, an extension of the market maven, are savvy Internet users who act as sources of consumer information for others. In this study, Internet mavens are identified in the Indian population. Various aspects of Internet usage (amount, purpose, and enjoyment) are found to be predictors of Internet mavenism. Further, Internet mavens are found to more fully trust the Internet as a source of consumer information and to see the Internet as more essential to their day-to-day life than do non-mavens. Mavens were found to have significantly higher household incomes than non-mavens however despite looking across a variety of additional variables, no clear demographic profile of the Indian Internet maven emerged.
Susceptibility to Reference Group Influence Among Rural Consumers
Authors: Sridhar G. , Kumar N. Ramesh , Murthy G. Narasimha
Published: June 2016

The diversity in the reference group influence on consumer purchase in general and with reference to rural consumers is examined in the review of literature. The literature on reference groups influence on rural consumer behaviour reveals the role and importance of opinion leaders and the susceptibility of consumers on reference groups for any purchase. Many findings in rural marketing domain concur with the literature on the reference group influence construct done elsewhere. Consumers who are susceptible to interpersonal influence will try to satisfy reference groups' expectation by complying with groups' norms. Reference groups in all have been found to have profound influence on consumers' decision making. This influence is different for several sub cultures and situations. Consumers may accept a reference group influence because of its role in providing informational, utilitarian and value expressive influences.
Decision Making in Marketing Keni Pharmaceuticals – A Case Study
Authors: Jain Sheenu
Published: June 2016

Keni Pharmaceuticals is a large MNC based at Bombay known for their leadership in the field of both drugs and formulations. It is a company with ethics, quality product and well established distributor network. This company has looked after the interest of its associates so well that enjoys a huge amount of goodwill and they have all grown with him. This case talks about Keni Pharma's decision to enter into Domestic Pesticides. Company of this repute got high stacks in the market and Mr. Keni has to be very cautious about making final decision. This case deals with Mr. Keni's decision problem to start marketing operations, channel decisions, marketing and other issues for this new product line. Could you help Mr. Keni in answering the above questions?
A Psychometric Examination of Steenkamp and Baumgartner Change Seeker Index Scale in Indian Context
Authors: Chakrabarti Somnath
Published: June 2016

This study has attempted to do a validation exercise of the Steenkamp and Baumgartner (1995) shortened 7 item change seeker index scale (a measure of optimum stimulation level) in an Eastern emerging market like India. This study has attempted to analyse the factor structure of the scale in India where very limited published academic research is available on this topic. The psychometric properties of the change seeker index scale have been assessed using (corrected) item total correlations, principal components analysis and confirmatory factor analysis. Data has been collected through systematic sampling method from three hundred ninety respondents during February to April 2010 period in New Delhi. The study highlights the importance of all the seven items in the scale. Single factor has emerged in principal components analysis which explains 41.80% of variance in the data. The data indicates a satisfactory fit for the one factor model of 7 item change seeker index scale in the confirmatory factor analysis. The limitation of the paper lies in the fact that the data has been collected only in New Delhi, India which is the national capital. This shortened scale can be effectively used to measure change seeker index in Indian context for potential application areas like adoption of fashionable clothing, planning of atmospherics at organised retailing stores, travel and tourism destination choices and mobile commerce intentions among others.
Multi-Criteria Decision Making Approaches for Service Quality Evaluation in Technical Education Setting: Case Study
Authors: Dutta Saurav , Mahapatra Siba Sankar
Published: June 2016

Quality and performance of an institute largely depends on faculty profile, academics, infrastructure and professional growth opportunities. If they are considered as inputs to the system then pass percentage, placement and extent of contribution towards academic fraternity (in terms of research publications, projects and industrial consultancy etc.) may be treated as outputs. The inputs and outputs interact in a complex manner and right combination of them determines overall quality level of the institute. The interrelationship among various inputs and outputs in this transformation system is really difficult to understand clearly. Moreover, there is no specific guideline for evaluation of institutional quality level. The present study defines quality as a multi-attribute estimate and aims to evaluate a unique quality index quantitatively. However, most of the attributes are qualitative rather than quantitative. Qualitative attributes can be analysed based on expert opinions. Respondents are asked to assign attribute values in terms of scaled response (generally in Likert Scale). Existing methodologies like AHP, Fuzzy logic, TOPSIS etc. are being utilised in order to tackle such types of qualitative data (or quantitative data converted to linguistic terms). The shortcoming of these approaches is that these methodologies are based on human judgment which may lead to erroneous result. On the contrary DEA method is capable of handing quantitative data but the process is very lengthy to apply, in order to calculate technical efficiency. It is, therefore, felt necessary to search a robust methodology by which quantitative data can be explored efficiently and multi-attribute quality indices can be quantified and finally be converted into a single comprehensive quality index. If it is achieved the decision making process would become very easy for selection, comparison or benchmarking of service sectors according to their quality. In order to ease the decision making process encountered in such a multi attribute decision making situation, two multi-criteria decision making (MCDM) techniques viz., grey relational analysis and VIKOR method have been used and results there of have been compared through a case study of service quality evaluation and benchmarking of technical institutes in Eastern part of India. The comparison process based on overall quality or performance index proposed in this work enables for benchmarking of the institutes and identifies areas which require attention for improvement of overall institutional quality. The application feasibility of proposed methods has been illustrated with the help of a case study. The proposed performance index is helpful for selection of an institute for various academic purposes.
Special Economic Zones – A Comparative Study of Export and Fdi Performance with India
Authors: Kumar Bhupendra
Published: June 2016

A Special Economic Zone (SEZ) is a geographical region that has economic laws that are more liberal than a country's typical economic laws. The category ‘SEZ’ covers a broad range of more specific zone types, including Free Trade Zones (FTZ), Export Processing Zones (EPZ), Free Zones (FZ), Industrial Estates (IE), Free Ports, Urban Enterprise Zones and others.Special Economic Zone (SEZ) policy is also one of the steps India has taken to boost economic growth through outward looking approach. Special economic zone is a specifically duty fee enclave and shall be deemed to be foreign territory for the purpose of trade operations and duties and tariffs.lt examines the determinants of investment and export performance empirically within the theoretical framework provided by the new growth theories. SEZ's will be the driving force towards a new era of high growth, a new mantra for filling the ‘gaps’ in economic reforms.
Barriers to Career Advancement of Women in Indian it Industry – A Conceptual Framework
Authors: Verma Monica
Published: June 2016

The IT industry has completely changed the economic scenario of India. It has become an important source of employment, especially for women. Women, today comprise a significant portion of Indian IT industry but their representation at top level managerial positions is not in proportion to their entry in the industry. They are mostly concentrated at the middle and lower level managerial positions. This article examines the literature on career advancement and attempts to explore the barriers of women's progress in management. The literature survey is supported by in-depth interviews of 15 women IT professionals. Gender stereotyping, work culture, absence of mentors and role models, work-family conflicts and absence of girls' informal networks emerge as major themes that explain the slow growth of Indian women IT professionals to the top echelons of management.
Customer Relationship Management at Wipro Infotech: A Case Study
Authors: Shah Shashank
Published: June 2016

In recent times, managing customer relationships is of utmost importance for success in any industry category. While Customer Relationship Management (CRM) is mainly seen today from an IT perspective, there is another important side to managing customer relationships which relates to the use of soft skills. A balance of IT expertise and soft skills would give corporate organisations the golden median for managing customer relationships. A number of academicians have identified a large number of variables for CRM. However, based on the extant literature reviewed, the author has found an apparent dearth of cases of leading Indian organisations which detail the customer-related best practices. In this paper, the author has used the case study of a leading Indian Multinational Corporation in the IT Industry Wipro Ltd. and attempted to describe its customer-focussed initiatives. Wipro Ltd. is a diversified company and is among the top 3 in the Indian IT industry. It has its operations and customers across many continents of the globe. The case study is based on triangulation of data based on personal interviews with top executives of the Company, responses to an Executive Perception Survey and supplementary information available in the public domain.
Study on Cross-format Shopping Motives and Shopper Typologies in Emerging Food and Grocery Retail Market in India
Authors: Jayasankaraprasad Cherukuri , Srinivaasarao Bandaru , Kathyayani G.
Published: June 2016

The growing incidence of cross-format shopping has become a subject of research to understand why consumer's cross-shop and what are the motives underlying cross-format shopping, which is referred to as consumers shopping regularly at each of two or more food and grocery retail format types. The purpose of this study is to explore crossformat shopping motivations among Indian food and grocery consumers and to categorise cross-format shopping typologies based on cross-shopping motivations. Based on exploratory qualitative (semi-structured personal interviews) and quantative research (mall intercept survey method), this study identifies nine cross-format shopping motivations (value for money, value for time, price conscious, local sopping, shopping enjoyment, social shopping, variety seeking, entertainment motive, and brand conscious) and five cross-format shopper segments (economic shopper, convenience shopper, price-promotional shopper, hedonic shopper, and socialisation shopper). These findings provide food and grocery retailers with specific knowledge of the cross-shopping motivations that consumers consider to be important when making format patronage.
Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers
Authors: Naik Anish Yousaf , Gupta Anil
Published: June 2016

Research in the area of brand-equity in sports has been limited to Europe or USA only with no study focusing on brand-equity of team sports in a country like India despite of knowing socio-cultural and perceptional difference between the people. In addition, previous studies also lack in terms of accounting for the perceptions of television viewers of European/Asian countries. Academicians/Researchers should thus put their focus on developing models that could be used for measuring the brand-equity of sport teams in Indian context. Taking the above facts into consideration, the paper aims at validating the Spectator-based brand equity (SBBE) model of Ross, Russell and Bang (2008) in context of the television viewers of Indian Premier League (IPL). The model was tested using structural equation modeling. The study came out with a finding that for television viewers the modified version of SBBE shall be applicable. Interestingly, the performance, unity and co-ordination between the players of the team and the determination and passion of the players for winning the matches for their teams can be suggested for enhancing the brand-equity of the sport teams in context of television viewers. The research provides a clear picture to sport managers about various antecedents to build the brand-equity of sport teams for efficiently utilizing their resources to better manage and build sport teams as strong brands building brand-equity of teams in the long-term.
Understanding Indians Purchase Behaviour Process: Luxury Apparel Sector
Authors: Jain Varsha , Pingle Sonal , Daswani Aarzoo
Published: June 2016

This study aims to understand the buying habits and decision behaviours of Indian luxury consumers' in luxury apparel industry through uncovering the factors that influence purchase choices and preferences. Qualitative research was conducted through structured observations and structured in-depth interview with luxury consumers and store managers in Mumbai city. The sample of respondents was based on demographic criteria- gender and age. Data analysis was carried on the basis of the transcripts, notes and observation. The contributions of this research are threefold. First, the combined key drivers of luxury among both gender segments are fit, comfort, quality, exclusive, and sophistication, look good and powerful/influential. Second, consumers' possess different in-store shopping characteristics. Third, the proposed comprehensive model describes the entire consumers' consumption procedure. The paper even theorizes and empirically investigates how intrinsic and extrinsic clues influence consumers' choices and decisions. It also illuminates eight facets of consumers buying tendency. The results provide insights for both luxury apparel firms and store owners. Brand managers can build their product strategy and design decision according to the prevailing gender differences. The study also suggests advantageous findings for the store owners, to amplify consumers shopping experience. The in-store service could be such that it provides consumers' with customized hospitality to gain mutual benefit.
Personality, Cohesion and Performance
Authors: Aeron Sapnaa , Pathak Suman
Published: June 2016

The paper reviews the personality, cohesion and performance relationship. The paper highlights the personality-cohesion relationship, which requires much needed attention. Although personality and cohesion have been identified as important determinant of work group performance, there are scarcity of studies that focus on the relationship between the two variables. The present paper seeks out to discuss the plausibility of some very few studies, which tried to find out the relationship between personality and cohesion. The paper also highlights the need for future empirical research, which could test this relationship.
Defining Cloud Computing in Business Perspective: A Review of Research
Authors: Madhavaiah C. , Bashir Irfan
Published: June 2016

The main purpose of the present paper is to analyse the various definitions of cloud computing proposed by different researchers and, using content analysis methodology, and establish areas of “agreement” and to construct such a “general” definition of cloud computing in business perspective. The paper attempts to compare the definitions of cloud computing by academicians and industy experts. This paper is divided into three sections. In the first section, content analysis methodology used on cloud computing definitions is presented. The second section highlights the key words in 36 definitions of cloud computing and tabulates the definitions through a categorization of substantive terms. The last section discusses the results of research methodology followed by conclusion and limitations.
The Level of Student Engagement and Search for its Predictors: An Exploratory Study of MBA Students
Authors: Sharma Baldev R. , Khandelwal Shalini , Ninghoujam Sombala
Published: June 2016

The main objectives of the study on which this paper is based are to explore the status and the predictors of student engagement, a topic not so far studied in India. The term student engagement stands for cognitive, affective and behavioural involvement of students in educationally purposeful activities. Studies conducted outside India have shown that level of student engagement is a useful “proxy” for determining the effectiveness of learning. The sample for the study was drawn from a management institute located in the National Capital Region (NCR) and consisted of 171 second-year students of the two-year MBA programme. The results of the study show that the students are most engaged in terms of active participation in the learning process, only moderately engaged in terms of dedication and vigour, and least engaged in terms of commitment to the institution where they are pursuing their studies. Search for the “drivers” of engagement revealed that both situational factors and personality traits are the critical predictors of student engagement. Neither demographic factors nor family background was found to influence student engagement.
An Analysis of Responsible Factors for Merchandiser's Performance and Role in Apparel Industry
Authors: Gandhi Archana , Sharma Sunil
Published: June 2016

Fashion industry requires talented executives with a keen sense of the marketplace and finely honed management skills that enable them to make the critical decisions needed to keep a company's product line competitively marketable and profitable. The driving force in today's apparel business is merchandising. A merchandiser is defined as a person who ensures that the right product at the right price reaches in right quantity and at the right time to the final destination. A merchandiser is the responsible person to make the product according to the buyer's parameters and satisfaction. Merchandisers have to look after every job right from buying the raw material, components and accessories, making the apparel, finishing the apparel, documentation and communication to and from all business partners to finally shipping and much more.

The merchandisers play the role of a ‘fulcrum’ within apparel export organisations, coordinate and balance the business needs of the supplier on one end and buyer on the other. Their performance affects the business results of apparel export companies.

The paper aims to identify the key parameters for assessing merchandisers' performance in apparel export companies. The recommendations based on key findings of the research show that merchandiser selection process, training and performance appraisal could significantly contribute towards improving the performance of merchandisers in the apparel industry.
Antecedents and Consequence of Student Engagement in an Indian Management Education Setting
Authors: Singh Anup K. , Srivastava Shalini
Published: June 2016

Student engagement has emerged as a reliable proxy for student learning and development. It is an interactional process between an educational institution and the student to achieve learning outcomes. It has three elements: sense of belonging, individual engagement and collaborative engagement. The present study examines the antecedents of student engagement. These are: faculty, learning mechanisms, library and computer services, administrative services and campus facilities. It also explores the impact of the three dimensions of student engagement on the acquisition of management skills. Data were collected from 166 respondents, hailing from a mid-size B-School in the National Capital Region. Results show that all antecedents were positively and significantly associated with student engagement. Regression results demonstrate that faculty was the most important predictor of student engagement. Further, individual engagement and collaborative engagement were the significant predictors of management skills. The findings are discussed in light of what institutions can do to enhance student engagement. Implications of the findings are discussed and future research directions are outlined.
Understanding Emotional Intelligence: Integrating Indo Western Perspectives
Authors: Rathore Shubhangini , Ningthoujam Sombala , Medury Yajulu
Published: June 2016

With the fast paced evolution of complex work systems involving huge emotional labor and customer intimacy, there is greater focus on shaping emotional competencies of employees. Contemporary researchers have attempted to explain the importance of emotional intelligence ostensibly in context of professional success. This paper attempts to review the construct of emotional intelligence by taking into account the similarities and differences advocated by eminent researchers. First part of the paper attempts to review various theoretical constructs and models of emotional intelligence from Indian and Western literature in relation to Daniel Goleman's construct of Emotional Intelligence. Second part compares the emotional Intelligence model by Indian Researcher, Dalip Singh and compares it with Goleman's Construct of Emotional Intelligence. The outcome of the study is an integrative framework of Indo-Western perspectives on Emotional Intelligence that can be used to understand and develop an instrument for further research on emotional intelligence.
An Empirical Investigation of Volatility of Indian Spot and Future Prices of Crude Oil
Authors: Chhatwal Hartika , Puri Himanshu , Purohit Harsh
Published: June 2016

Recent volatility in crude oil prices has affected economies around the world. The paper is focused towards empirically testing the significance in volatility of the spot prices due to future prices of oil commodity in India. The study also investigates the dynamic relationship between both the price series. These interactions, in tum, give rise to publicly reported futures prices that reflect the market's best estimate today of what future supply and demand conditions and, hence, prices will be. The objectives of the study are examined by employing Chow test to check structural break points in prices data, ADF test to check the stationarity, Johansen's co-integration test for examining the long term relationship, and Garch (1, 1) model to check the volatility in spot and the future prices of crude oil. The daily closing data is taken from 1st May 2005 to 31st December 2012 for the analysis. Since the period of financial crisis is considered, the entire period (May 2005‐ December 2012) is divided into three sub-periods, namely before crisis period (May 2005‐ August 2008), during crisis (September 2008‐ December 2010) and after crisis period Oanuary 2011‐ December 2012). The findings of the study proved that there are structural break points in the specified data and the series derived from the futures prices and cash market prices for crude oil were not stationary in the level form, but there is evidence of stationarity in the first difference form. Long run relationship between the spot and future price series is also observed. Empirical results also found that in the period during crisis and after crisis there is persistence of high volatility. However, the period before crisis shows less volatility than the other two periods.
Gender Differences Regarding Job Satisfaction and Turnover Intentions among Private University Teaching Staff
Authors: Sharma Sakshi , Sehrawat Parul
Published: June 2016

The study attempts to find out the difference in the satisfaction level and turnover intentions of private university teaching staff with respect to their gender. The study was conducted on 300 faculty members. 184 male and 116 female working in the private universities of Punjab. Proportionate stratified random sampling was used to select the respondents from three private universities of Punjab included in the study, that is, Lovely Professional University (Phagwara. Jalandhar). Thapar University (Patiala) and Chitkara University (Chandigarh). The effect of gender on various dimensions of job satisfaction and turnover intentions was examined through t-tests. with a statistical significance level set at p ≤ 0.05. The findings of the study revealed significant gender differences for three dimensions of job satisfaction, namely. ‘time management and organisational support’, ‘job pressure’ and ‘pay and increments’. with males depicting slightly higher job satisfaction level than their counterparts. Further, no significant difference based on gender was found to exist for turnover intentions. In addition, job pressure was identified as the major reason for dissatisfaction for both male and female respondents, with females slightly more ellssatisfied with regard to job pressure. Based on the results, the study also highlights the practical implications for improvial job satisfaction and minimising turnover in private universities.