bluuebunny/crossref_metadata_2025 huggingface dataset:
What Is Next for Companies with Low Human Efficiency: The Quantitative Talent Planning Model
Authors: Gu Yufei , Kan Jovian , Wang Zixuan , Sun Rui , Song Yifan , Guo Zilu , Xu Caesar , Xie Mingyue , Dong Xiaojiang , Li Wenlong , Liu Xuxu , Wang Zhennan
Published: March 2023

Quantitative workforce management has become more popular since the pandemic as companies are eager to find methods to accurately locate the sources of their reducing human efficiency and ROIs of human capital. This paper aims to shed light on the applicable methods of quantitative talent planning to adjust the workforce costs and staff ratios between different departments of a company. The present study analyzed the average workforce costs and cost benefit ratios data from electronics production & design companies. The regression method was also applied to illustrate these two factors' trends and relationships. The paper's main findings are the Equal Workforce Efficiency Curve and the four-zone coordinate axis, which can help companies understand their current economic position compared to other competitors in their field. We also propose a strategic management framework to assist companies in using our methodologies more conveniently and confidently.
The Industrial Layout of Smart Medical Care in the Great Health -Take Ali Health As an Example
Authors: Qiao Qijie
Published: March 2023

Since the outbreak of COVID-19, medical resources were more and more out of balance in China. The Great Health Era was coming, depending on the development of the economy.  People will pay more attention to their health and focus on the quality of their lives. The connotation and boundaries of health are also being enriched, expanded and extended. New industrial models are emerging, and there is crossover and integration between multiple disciplines, fields and sectors related to health. It’s the big challenge to reforming of health care. Smart medical care has developed rapidly, thus providing more convenience to people’s daily life. The next stage of development faces certain challenges. In order to better understand the layout of smart healthcare, the paper studies the smart medical care of Ali Health. The paper finds the problems of Internet smart medical care and makes reasonable suggestions, which can help the innovation of smart medical care. In the future, smart medical care will bring more convenience and service to people.
Investment portfolios construction under the industrial chains of new-energy vehicles
Authors: He Xianhao
Published: March 2023

New-energy vehicles are getting increasingly prevailing all around the world. Driven by the booming market, the whole industrial chains of new-energy are thriving. This essay combines the finance of a specific industry with the machine learning. It puts forward new suggestions and ideas for controlling the risks and expends the returns of the investment portfolio. This essay focuses on several new-energy leading enterprises in China and constructs a portfolio based on the Markowitz theory and gives the prediction to stock prices in one year based on Monte-Carlo Method to offer individual investors reasonable investment suggestions. It selects the daily stock prices of Tinci, Tianqi Lithium Corporation, Huayou Cobalt, CATL and BYD as the raw data including its opening price, closing price, highest possible price, lowest price, volume as well as the trading amount from 11st Jun 2018 to 28th Sep 2022. The experiment research shows that this method is effective in expanding returns and bringing risks down.
IBM Attrition Prediction Analysis: Factors That Can Influence the Attrition Rate
Authors: Fan Rong
Published: March 2023

This paper aims at solving the high level of attrition rate at IBM. Data scientists would like to measure the relationships between the attrition rate and other descriptive information such as gender, age, working experience and position, to predict the attrition status and look for commons on those who have left or will probably leave the corporation in the future. Based on those predictions, appropriate summaries of their characteristics can be sketched for the manager in IBM to provide better working conditions to lower the rate. The main prediction method in this paper will be tree-based including simple decision tree and other advanced techniques, and the prediction results will be shown as scatter plots. While XGBoost shows the highest performance in this study, it will be selected as the prediction method to predict the attrition status of IBM employees. With such a model, IBM data analysts will be able to do further research on the reasons for attrition and thus lower the attrition rate.
Analysis and Prediction of Online Beer Sales Based on SARIMA Model
Authors: Wang Shiyuan
Published: March 2023

With the boom of e-commerce in China, online shopping has become the mainstream way of shopping in Chinese. To explore the impact of online shopping on beer sales, this paper uses a time series SARIMA model to analyze online beer sales data from January 2020 to September 2022 obtained from Internet platforms and predicts online beer sales from October 2022 to September 2023. This paper first introduces the current research on beer sales in China, and then briefly analyzes the current situation of the beer industry. Thirdly, based on the real data of beer online sales on the Internet platform, SARIMA model is used to forecast the sales volume of next year. The result shows that beer online sales are expected to show an upward trend, with the industry being the most competitive in June 2023, and a small sales peak both in November 2022 and January 2023 due to the e-commerce carnival. Therefore, beer online sales are significantly affected by seasonality and platform promotions.
Customer Credit Rating by Machine Learning
Authors: Wang Chengyijing , Jiang Haining , Jin Xiaoyan , Zhou Ziyu
Published: March 2023

Recently, people's consumption attitudes have also changed, being inclined to spend in advance. Banks and other financial institutions use credit rating models as a tool to evaluate the credit score of individuals, determine whether to grant the loan to the applicant. One of the biggest challenges for the banking industry in assessing the customers’ credit is that it is unlikely to provide a manual review to classify them because of the huge volume of data on applicants. Therefore, it is necessary to establish a suitable and effective credit rating model to help banks evaluate the quality of applicants. This paper focuses on the problems existing in the development of personal credit rating system and tries to find the best solution in the field of personal credit rating system. By selecting independent variables that are highly correlated with delinquency behavior, using different models for testing, and comparing the results of the models, this paper finally draws the conclusion that different algorithms combined by the group decision method can make better decisions.
Analysis of Microsoft’s Sustainable Development during post-COVID-19
Authors: Huang Jinghan
Published: March 2023

In the post-pandemic era, the problem of environmental degradation become serious. Environmental protection has aroused the wide concern of the international community. And global economic development is still not optimistic. How enterprises achieve their stable development in the turbulent economic landscape has also attracted great attention. But there is still a lack of unified cognition about the sustainable development of three aspects (environment, society, and economy) of enterprises. Therefore, this paper takes Microsoft as an example to explore how enterprises can achieve sustainable development in the post-pandemic era. This paper uses Swot analysis to analyze the development status of Microsoft. Then present Microsoft’s strategies in three aspects of sustainable development, and finally puts forward the problems and suggestions for Microsoft. This paper finds that Microsoft has made detailed measures in the environmental and social aspects, but still has some shortcomings in the economic aspect, which needs to be paid more attention to in the future.
Research on Approaches of Cultural and Tourism Enterprises Social Responsibility in the Sustainable Tourism Industry
Authors: Xing Zheming
Published: March 2023

Since the merger of China's cultural and tourism departments in 2018, a large number of cultural and tourism enterprises have emerged. This approved tourism enterprise is the key factor affecting the development of tourism destinations. Meanwhile, sustainable tourism is one of the key topics of tourism industry research in the past 30 years. However, the researchers found that the social responsibility of cultural and tourism enterprises was missing in the sustainable development of tourism. Therefore, the research topic of this paper is the relationship between corporate social responsibility and sustainable tourism. Another one is the way to achieve sustainable tourism. Through the analysis of specific cases, this paper confirms that cultural and tourism enterprises should integrate the plan conducive to the development of tourism destinations into the tourism project planning so as to fulfill their social responsibilities. In terms of relevance, cultural and tourism enterprises can create more elements such as cultural connotations to enhance the connection between enterprises and tourist destinations. Finally, through the current problems existing in the case, this paper gives reasonable and targeted suggestions. The way to realize this mainly includes culture, innovation, and design.
Stock Price Prediction Using Machine Learning Strategies
Authors: Chen Xinran
Published: March 2023

Being able to foresee the potential opportunities or crisis in stock market has always been desirable among investors. Especially during the Covid-19 global pandemic, the skill of risk management is of great importance to sustain in such an unstable environment. Apart from various kinds of strategies in traditional business analysis, a robust intelligent system that can correctly predict stock price is desired to determine investment strategies. At present, much related research involve with predicting the stock price trend, and most of them use deep learning methods. Although these research managed to achieve an ideal result of their tasks, seldom surveys focus on the summary of deep learning methods employed in stock price prediction. As a result, the aim of this paper is to summarize the machine learning methods used in forecasting stock price, the development context of the task, and, finally, analyze the development trend of the task based on previous published papers. These papers were classified by deep learning methods, which included Long Short-Term Memory (LSTM); Gated Recurrent Units (GRU); Recurrent Neural Network (RNN); and other hybrid deep learning methods. Furthermore, this paper identifies some of the dataset, variable, model, and results of each article. The survey adopted presents the results through the most used performance metrics: Root Mean Square Error (RMSE), Mean Absolute Percentage Error (MAPE), Mean Absolute Error (MAE) and Mean Square Error (MSE).
Research on Commercial Banks’ Construction of New Marketing Scenarios under Financial Technology
Authors: Cai Han
Published: March 2023

Commercial banks’ financial services have ushered in new changes with the in-depth development of Internet technology and its close integration with financial services. Finance no longer exists independently in people’s lives but relies on Internet+ to address every need in users’ lives. The pain points of services are embedded in many life scenarios, providing scenario-based financial services seamlessly connected with customers’ production and life, and more easily meeting customers’ fragmented needs everywhere. Further from the macro and micro levels, analyze the construction of commercial banks’ marketing scenarios in Internet financial technology. On this basis, this paper puts forward strategic suggestions for commercial banks in the context of Internet finance. After clarifying the significant business value of Internet finance, scenario-based construction effectively promotes the core business of commercial banks’ strategic transformation.
Research on the influence of product quality on customer satisfaction and strategy optimization of Dewu APP
Authors: Li Jiayu
Published: March 2023

The e-commerce industry is a development boom in the 21st century, and the rise of this industry will bring a new economic development model. In this paper, Dewu App, a typical online shopping e-commerce platform, is used as an example to study the problem faced by most e-commerce platforms, namely the impact of product quality on consumer satisfaction. This way, the author puts forward targeted opinions and provides new ideas for solving the problem. Literature review and case study are mainly methods used in this paper. According to the number of complaints and complaint keywords, this paper points out the product quality problems Dewu App faces and provides targeted solutions according to different objects. These insights can also be a reference when other e-commerce platforms face quality issues.
Research on the Current Situation and Optimization Strategies of Nescafe’s Online Marketing
Authors: Shi Yufan
Published: March 2023

With the continuous improvement of internet technology worldwide, internet marketing has become known to many. The times are progressing, which requires companies to follow the pace of the times, and the FMCG industry deserves to follow the transformation. Nestle Group, one of the FMCG brands, has also gradually started experimenting with online marketing models. However, its online sales, as well as consumer feedback, are very unsatisfactory. Therefore, this paper uses a questionnaire, literatures, and comparative analysis to discuss Nescafe’s marketing data, i.e., the strategy. Through sales data, the development status of the coffee industry under the epidemic is analyzed, followed by the trends and characteristics of consumer behavior in the coffee industry and the problems that exist in Nescafe at the moment. Finally, based on theoretical research, recommendations are made regarding product packaging, taste, price, raw materials, and promotional campaigns. It is hoped that the suggestions mentioned in the paper can change the current situation of Nescafe’s online marketing and help it in a small way.
Investigating extrinsic and intrinsic motivations for British university students when purchasing luxury goods
Authors: Mao Jiamin
Published: March 2023

The topic of this paper is the extrinsic and intrinsic motivation of British college students to buy luxury goods. Luxury is a very popular product in today’s society because people now have a gradually rich life and begin to pursue spiritual needs. However, sales of different luxury goods are so different these days, so what’s influencing that? What can be done to promote their development? Therefore, this paper takes British college students as the target group to understand whether British college students pay more attention to external or internal motivation when purchasing luxury goods. This article adapted the questionnaire method to explore the college students’ consumption psychology, finally finding that they pay more attention to their inner joy when buying luxury goods, not to satisfy their vanity. In addition, this paper put forward some advice for a luxury brand in future development, such as different design products according to different regions, developing the second-hand market, and creating a unique brand personality. Finally, the paper concludes and points out the limitations of the article.
Research on the Effect of Negative Emotions on the Sensitivity of Consuming Novel Items
Authors: Tomoyuki Takahashi
Published: March 2023

The rapid development of society has led to an increasing desire for shopping. Many brands have introduced many novelties to satisfy the public taste. If customers are confronted with very new and complex things and situations beyond their current cognitive abilities, they present a wide range of emotional experiences. Emotions are emotional experiences of human attitudes toward objective external things, reflections between objective external things and the needs of the subject in the human brain. Emotions include positive and negative emotions. Negative emotions such as feelings and moods are very common among consumers, and this paper analyzes the impact of consumer attitudes from negative emotional states, i.e., negative emotions. Consumer attitudes have three components: affective, cognitive, and behavioral. The effect is the feeling of the consumer’s attitude object. Cognition refers to the beliefs that consumers hold about an attitude object. Behavioral disposition is the intention of the behavior people want to take toward an attitude object. Oliver proposed in 1997 that consumer attitude is a comprehensive evaluation of consumers’ cognitive and emotional reactions to the consumption experience and is a judgment of the process of satisfying needs. In other words, both cognition and emotion affect consumers’ attitudes. In this paper, the presence of negative emotion is used as an actionable variable to study the effect of negative emotion on price sensitivity.
Research on the Impact of Financial Subsidies on Sales of China’s New Energy Vehicle Industry and the Optimization of Measures
Authors: Jin Huijie , Liu Songling , Zhang Nanyang
Published: March 2023

In the energy crisis, the development of new energy enterprises is particularly noticeable, and the subsidy policies for related enterprises are constantly being adjusted. The research topic of this paper is: to investigate the impact of financial subsidies from 2017-2019 on sales of China’s new energy vehicle industry and the optimization of measures. Relevant conclusions are drawn by studying the relationship between the changes in the car sales of BYD, BAIC, and ROEWE enterprises and the changes in the relevant subsidy policies within the specified period. Second, use the qualitative study to conduct mathematical analysis on the annual sales reports of the three enterprises, and observe the impact of subsidy policies on them through data trends and changes. The results derived from the research are the reduction in subsidy did have a relatively large impact on sales, but the overall sales managed to hold firm due to the increase in the variety of models. The research also found that new energy vehicles are more accepted and sold in economically developed regions, especially in cities with limited licenses, such as Shanghai. Climate conditions were also a factor: the overall sales for Guangdong Province outnumbered Liaoning Province, which has a higher latitude. The fluctuation in sales trends in all cities is similar. The research suggested domestic NEV companies should continue to improve the technologies of motors, electronic control systems, and batteries to maximize the endurance mileage in dealing with the fiercer competition in the NEV market.
Research on the Chinese economic development and government policy under Covid-19—Based on the economic policy implemented by Shanghai
Authors: Tao Jiayao , Zeng Lingjin , Zeng Ziling , Zhong Ziqi
Published: March 2023

COVID-19, a novel Coronavirus SARS-CoV-2, has caused a grievous disturbance to society and global economies since the end of 2019 it was first found in China. For example, this research mainly focuses on the impacts COVID-19 has taken on the Chinese economy and the development of the Chinese economy as a developing country. Based on the financial loss from the resurgence of the Shanghai epidemic and the government’s actions to get rid of it (fiscal, monetary, and physical) after they first stopped the spread of the virus. This study also compares the epidemic prevention policy and citizens’ altitude toward COVID-19 between China and other countries to figure out why China can quickly recover from the COVID attack. This work is essential for those policymakers and investors in the world because of the growing influence of China. It is timely because most countries are still suffering from both physical and financial threats of COVID-19.
Analysis of Investment Business Risks in the Beer Industry
Authors: Chen Ziqing
Published: March 2023

This paper focuses on the financial situation of three modern brewery companies. In order to better analyze the profit data among the brewers and how investors can determine if they are correctly able to make a profit in the investment process. Using data from yahoo finance, this paper calculates for three companies, Budweiser, Heineken, and Carlsberg. The values of Leverage rate, Debt-to-equity ratio, Weighted average cost of capital (WACC), and Business risk are listed. The value of each company is analyzed by comparing different data for different companies. In addition, the reasons for the COVID-19 epidemic and the analysis of the import and export policies of different countries and the drinking characteristics are taken into account to make reasonable speculative recommendations. During this period, investment advice is given to brewers on the right business risks and suggestions for better development of brewers are given.
Haidilao’s Business Performance Comparison Analysis on Condition of COVID-19
Authors: Li Junhao , Lin Jiahao , Lin Jianing , Zhou Zhuang
Published: March 2023

The outbreak and continuation of the pandemic have hit many industries fiercely. In such a situation where the future of enterprise development is not clear in the stage of the global economic downturn, it is crucial to study the root causes and influences, thus summarizing them to find new development opportunities. In this paper, we study the operating conditions of the catering industry before the pandemic and we analyze the impact that COVID-19 brings after 2019. Also, the latest situation has been studied. In addition, we use a case study as our research method and the effort we made reveals that the restaurant industry is still a thriving and flourishing business although it has gone through some ups and downs during the pandemic, it has significantly increased a new way of selling which is online ordering. In addition, there are pieces of advice mentioned in this paper that we hope to contribute to this issue.
Influence of COVID-19 to Personal Protection Equipment
Authors: Du Yufan , Fu Chuying , Ni Yingqi
Published: March 2023

In the article, we explore the impacts of COVID-19 on the personal protective equipment industry which is mainly focused on producing masks, glasses, protective suits, and disinfectants. Beginning in 2020, the epidemic spread to the whole world and lead everyone to live in the fear. COVID-19 influences every aspect of people's life such as work and life. When we make plans, we always consider the spreading and cases. In order to avoid the inconvenience to people and reduce the risk of being infected, personal protective equipment plays a major role in protecting people. We are required to wear masks and clean our hands when we enter some shopping malls or transportation. The demand for personal protective equipment dramatically increased as we pay high attention to our health. COVID-19 sped up the industry to meet the huge market demand. We use a case study and analyze data from 3M, creating graphs and tables to show the overall trend. Actually, 3M gained profits from the pandemic from our research. By analyzing, we can learn more about the influence of COVID-19 in a certain industry and further influence people's daily life.
Analysis For the CEA’s Future Development on Condition of COVID-19’S Influence
Authors: Du Jinwen , Wang Hongchen , Zhao Yiduo
Published: March 2023

This article highlights the operating performance and economics of the civil aviation industry in the context of the pandemic. It mainly focuses on the industry's trends and corporate profitability by analyzing a target company. The aviation and transportation industry plays a great role in a country’s economy. Notably, the COVID-19 outbreak in 2019 presents a major obstacle globally, with the situation not fully recovered until 2022.  For such an industry with a high-cost structure, a strong and stable revenue stream is of vital importance. In this paper, we summarize various factors that affect airline business operating results. The weaknesses of this article also exists. The short-term impact of the pandemic has been dramatic, but the condition after decades is unpredictable.
Financial Analysis and Investment in The Games Industry
Authors: Wang Zeping
Published: March 2023

Since 2008, revenues from the web and mobile games have grown rapidly due to the development of internet technology and the popularity of smart mobile devices. Many games are no longer tied to a specific place or time, which has led to an increase in the number of users. In the gaming industry as a whole, mobile gaming has gradually become the mainstream of the modern gaming industry. However, the game industry is particularly mature at this stage, and a new phase of change may be coming. And in the development of a game company, business risk is one of the main factors of concern for investors. Indeed, the investment risk of a gaming company determines whether it is sufficient to ensure the future development of the entire company. In this paper, three companies, namely 37Interactive Entertainment Network Technology Group, Perfect World, and Zhejiang Century Huatong Group were chosen to compare the operational risk of a game company and the current state of the company. In this comparison, WACC is used to measure the average required return. In addition, the three companies' cost of equity is examined using both operational and financial leverage. These are employed in the analysis of the three organizations' operational and financial risks. Assumptions and interpretations are also made based on specific industry characteristics and operating rules. Overall, due to the growth of the Internet, this epidemic has raised expectations of the gambling industry in a short period, so factors such as company size and type of stock have become less important. The rapid growth of the gaming industry as a whole during this period has raised some questions about the growth prospects and operational risks of these three companies.
Strategic Choice of Commercial Real Estate in China's First-Tier Cities in The Oost-Epidemic Era
Authors: Ai Shuwen
Published: March 2023

In recent years, affected by the Covid-19 and the current policy regulation of China's residential real estate market, the commercial real estate market has shown repeated fluctuations. During a historical period (2005-2015), thanks to the government's vigorous development of real estate and the influx of many people into large cities, commercial real estate in first-tier cities have experienced long-term prosperity. Some leading companies have earned high profits and occupied a large market share through the cycle of "financing - investment and construction - selling or operating - refinancing...". However, this phenomenon began to change in 2015. As the country adjusted its macro policies, financing costs continue to increase, the total area of new commercial real estate projects is decreasing year by year, and the market size of traditional commercial real estate is also shrinking, making people soberly aware that the prosperity and success of commercial real estate are deeply dependent on national development strategies, while depends on social and economic development and people's consumption habits. The study's results found that since 2019, the expansion scale and profitability of China's commercial real estate have both shrunk. On the one hand, residents' consumption ability and willingness have weakened due to the impact of Covid-19 and the business cycle. On the other hand, young consumer groups are no longer satisfied with a single business model; the upgrade of the consumption content and the rise of e-commerce shopping have had an impact on traditional commercial real estate, which forces companies to make corresponding adjustments to changes in the external environment when deciding long-term strategies. Using the PEST analysis tool to create a comprehensive and objective analysis of the current political, economic, social, and technological environment will help enterprises better judge external factors. Therefore, when formulating development strategies, they can better align their development plans with the country's new development strategy, earning strategic initiative and maintaining competitive vitality in the recent historical period.
Valuation of Coca-Cola's share price at the end of 2021 based on the SWOT analysis method of analyzing multiples valuation model
Authors: Yang Enyu
Published: March 2023

Appraising the enterprise value of a company in the soft drinks industry in terms of its earnings, fixed assets, intangible assets, goodwill, human resources, etc. has always been a complex issue. Given the convenience of the valuation method, analysts often choose to avoid complex valuation models by opting for multiple valuation models. When using the multiple valuation method, it becomes a question of how to use the correct multipliers and how to target the analysis to the soft drinks industry. In this article, PepsiCo, Monster Beverage Corp, and Nestlé SA were chosen as comparable companies and a multiple valuation model was used to derive three different Coca-Cola share prices at that time based on financial data at the end of 2021 using P/E, EV/EBITDA, and EV/Sales as multipliers respectively. It was found that the median could not be used as a multiplier for calculation purposes and that EV/Sales performed much worse than the other two multiples. In response to these two findings, the article makes several recommendations for valuation practices in the soft drinks industry and for the operations of soft drinks companies.
The dilemma of Coca-Cola and its transformation
Authors: Song Yuewen
Published: March 2023

With the progress of society, people pay more and more attention to health. The sugar water that swept the world in the past: Coca-Cola's status is not as good as it used to be. In other words, carbonated drinks are not as popular as they used to be. Coca-Cola also faces competition from its peers, such as monster, Pepsi and Nestle and also new and creative companies. Based on the financial report data of Coca-Cola in recent years, the SWOT analysis method is used to study the current situation and the possibility of future development of Coca-Cola. The study found that Coca-Cola still has the possibility of transformation, the dilemma it faces still has solutions, that is, change the core from ‘happiness to health’ and change people’s stereotype that Coca-Cola company’s products are all sugar water. What’s more, utilize Coca-Cola’s strong financial strength to adopt some necessary strategies to defeat other competitors.
Business Analysis of Toyota Based on Enterprise Value Multiple and PEST Analysis
Authors: Du Yunlin
Published: March 2023

Toyota is a long-established automobile manufacturing company with both a broad market and abundant economic activities. This paper conducts a business analysis of the Toyota company by analyzing the accounting statements and financial data of Toyota company for sales, profitability, and stock value. Overall, Toyota has an advantageous position in terms of sales compared to other competitor companies and also in terms of profitability by analyzing the marginal net profit, it is concluded that Toyota's profitability is in the middle to upper level compared to other competitors. In the stock value analysis, by comparing the enterprise value multiple and the price-to-earnings ratio analysis, it is concluded that Toyota has the highest price-to-earnings ratio compared to other competitors, thus concluding that Toyota has a high stock return and a rich investment value. This research paper provides relevant business analysis for major companies in the automotive manufacturing industry for the last two years, reflecting the business conditions of different companies and the future prospects of Toyota.
Analysis of Toyota and its Competitors Based on PEST and SWOT
Authors: Xu Zhaocheng
Published: March 2023

This article will compare and contrast four of the world's most successful car manufacturers and sellers, including Toyota, Ford, and Honda. This article will examine 1) a PEST analysis of Toyota and 2) an industry analysis to determine the challenges and news in global automobile production. After these two evaluations, a 3) SWOT analysis of Toyota will be conducted after these two evaluations. Lastly, this study will present a 4) competitive analysis of four of the most successful automobile manufacturers and sellers in the world, including Toyota, Ford, and Honda, by assessing how their processes, procedures, and management practices reflect their competitive aims. In addition, it will investigate how these businesses are leveraging their operations to compete and present information, as well as analyze the procedures that these organizations employ. The final portion of the essay will include a brief conclusion that other researchers may use as a basis for their own investigations after reading it. This article is based on research conducted by other individuals and global statistics.
Behavioral Finance: A Study of Literature
Authors: Hu Yuchen
Published: March 2023

The basic objective of this paper is to introduce the definition of different psychological biases that included in behavioural finance, find out the reasons why people behave differently in real life financial market from what is understood by traditional finance, elaborate the meaning of apply behavioural finance in people’s daily life, explain the importance of behavioural finance to modern economics. According to different experiments in previous research papers include mug test, caterpillar effect and several famous tests to explain four different categories of behavioural finance which are framing effect, loss aversion, endowment effect and herd instinct. In each categories described the definition, to connect the behaviour with human habits and give the examples to explain the reason of this psychological biases relate to the real financial market. This paper also includes the analysis of the impact of behavioural finance on human decision-making process and the future prospects of behavioural finance to explain and excavate the future research direction, identify drawbacks in current research content.
Determinants of Successful IPOs in the US Market
Authors: Jia Qi
Published: March 2023

This paper will discuss the impact of internal and external factors on the IPO process. Primarily aimed at discussing the impact of Investment banks, Regulator Agencies, Company Executives and Other Financial Intermediaries on the IPO process. As regulators' rules change, companies and financial intermediaries need to respond in a timely manner to ensure successful IPOs. On the other hand, trusted financial intermediation and stable company management will help companies in preparing for IPO more smoothly. Investment banks will guide companies in choosing the right markets and act as a bridge between other financial intermediaries to ensure a smoothly running IPO. Other financial intermediaries such as law firms and accounting firms help companies improve their legal and financial information to meet the requirements of regulators. After the IPO, companies also need investment banks to help them issue securities, and law firms and accounting firms to guide companies to complete corporate governance standards such as statements.
Analysis of the effect of resources, environment and ecological environment synergistically affecting ecological economy based on coupling model
Authors: Wang Yiting
Published: March 2023

In order to study the effect analysis of resources, environment and ecological environment on ecological economy, the author proposes a method based on coupling model. Taking the relevant data of province A from 2001 to 2019 as the research basis, and screening indicators based on the response, state and driving force dimensions in the DPSIR model, construct the water environment DSR system and the economic DSR system, and obtain the comprehensive evaluation value and weight value of the system by means of the entropy weight method, the economic change and water environment assessment are briefly analyzed, and the coupling coordination degree of the two is discussed at the same time, and finally some suggestions for water environment optimization are put forward. Experimental results show that, the high-quality coupling degree of the total system cannot represent the content of the economic and water environment subsystems, and the collaborative goals, so it is necessary to conduct in-depth research on the degree of coordination. From the data in Table 4, it can be found that there is a significant difference in the degree of synergy between the two. Its synergy is in the range of 0.34799 to 0.93041, showing an upward trend year by year. It is proved that the coupled model can be used to analyze the effect of resources, environment, and ecological environment on the ecological economy.
The Study of Development In ‘Joke’ Marketing: From the Point of KFC ‘Crazy Thursday’
Authors: Li Ziyue , Zhao Xukai
Published: March 2023

This paper is a research about the activity ‘Crazy Thursday’ in KFC. This activity has created immense popularity in China, which has become a hot Network phenomenon. The paper tries to discover the secret of success behind ‘Crazy Thursday’. It takes the customers of KFC as the object of research to explore the influence of ‘Crazy Thursday’ on consumers' intention to purchase KFC. The study collects data through an online questionnaire survey and conducts statistical analysis on the collected samples by using SPSS26.0. The results refer to the theories found in the related literature, the interview taken during the study and the questionnaire survey. It can be concluded that the degree of interest in ‘joke’ and action in purchasing are the two main influencing factors in the marketing effect of ‘joke’. Consumers' interest in the joke and their willingness to interact with ‘Crazy Thursday’ have a significant positive relationship with consumers' final purchase intention. A brief discussion on the development of joke marketing will be completed in the following content.
US-China Trade War Effects on The Economy of The United States
Authors: Niu Junde
Published: March 2023

Several significant imports, including solar panels, washing machines, steel, and aluminum, saw tariff increases in the United States at the beginning of 2018.It soon became clear that China was the target of US trade restrictions, despite the fact that these tariffs did not discriminate based on origin. The United States then increased tariffs on tens of thousands of Chinese goods in 2018 and 2019, concentrating on imports worth approximately $350 billion. China targeted US shipments worth approximately $100 billion as a response to numerous tax waves. The two sides agreed to stop increasing tariffs in January 2020; however, as of 2021, the existing tariffs were still in effect. The trade war stands out as one of the broadest and most significant shifts in US trade policy, despite the fact that the United States has historically been at the forefront of efforts to promote global tariff reductions. As the trade war progressed, economists attempted to assess its economic effects. A timeline of the major events and a summary of the reasons for the trade war from experts and analysts are included in this article. The effects of the trade war on the US economy are also discussed in this article. The conclusion suggests that the conflict has already had different effects on the US economy.
The Stock Performance of Financial Institutions After the Paris Agreement: The Case in China
Authors: Wang Hanyue
Published: March 2023

In 2015, the signing of the Paris Agreement marked a new stage in the green transformation of the international economy. This paper aims to study the stock performance of China's listed financial institutions after the signing and implementation of the Paris Agreement and the impact of green investment on the stock performance of China's listed financial institutions during the green transition period. The data sample covers 46 A-share listed financial institutions, of which 24 financial institutions or their subsidiaries have made green investments after 2016. This study uses the event study method (ESM), based on the market model and the Fama-French three-factor model. The empirical results show that listed financial institutions have a positive abnormal stock returns around [-10, 10] after the first official announcement date of the signing of the Paris Agreement. Among them, the stocks of financial institutions that have issued green bonds have significant higher abnormal returns, outperforming those that have not issued green bonds. It reflects the positive attitude of investors towards the green transformation of China's economic market and is helpful for the formulation of green financial policies.
Evaluation of the operating conditions of new energy automobile enterprises: a comparative analysis based on NPV method and IRR method
Authors: Fu Liren
Published: March 2023

The world today is facing an energy crisis, and new energy vehicle companies, mainly electric vehicles, will account for a large proportion of the future automotive market. In investment decision-making, the two most popular approaches for determining whether project investment is viable are the NPV method. In this paper, the NPV method and IRR method are used to evaluate the operating conditions of new energy automobile enterprises, and the investment value of each enterprise is judged by the two indicators of net present value and internal rate of return. First, after obtaining the data through the financial reports of new energy automobile companies, then calculate the NPV and IRR, and finally compare the NPV and IRR of each company to judge whether it is worth investing. In the NPV method, the enterprise with the maximum NPV is selected; in the IRR method, the enterprise with the maximum IRR is selected.
The development and application of convertible Bonds -- A case study of Shanghai Pudong Development Bank's Convertible Bonds
Authors: Bai Wanlu , Meng Chengzong
Published: March 2023

In recent years, with the continuous strengthening of refinancing demand, banks have more diversified ways of refinancing, such as perpetual bonds, secondary capital bonds, and convertible bonds. It is found that convertible bonds meet the capital replenishment needs of commercial banks, and the financing cost is compared with that of other financing instruments. The method adopted in this paper is the case analysis, and the "Pudong Development Convertible Bond" publicly issued by Shanghai Pudong Development Bank (SPDB) in 2019 is taken as the case study object. Based on the background that commercial banks are scrambling to issue related schemes of convertible bonds, this paper expounds on the financing effect and significance of the issuance of convertible bonds by SPDB based on the historical process and current situation of convertible bonds and the basic situation and financing process of SPDB. Comprehensive analysis shows that before the issuance of convertible bonds, the asset-liability ratio of SPD Bank is relatively high. After the issuance of convertible bonds, the asset-liability ratio and capital adequacy ratio of banks have been improved, but the return rate and net profit level have been negatively affected. The paper hopes to provide a reference value for issuers such as commercial banks and listed companies as well as regulators of convertible bonds on the improvement of the market system of convertible bonds.
Analysis of Agricultural Production Trusteeship Services in The Whole Industry Chain of Fruit
Authors: Zhang Zhenyu , Li Jianjun
Published: March 2023

Fruit industry is an important part of planting industry in China. This paper analyzes the problems of production management and production technology in the development of apple industry, and then summarizes the application of agricultural production trusteeship services in apple industry. Finally, it puts forward some policy suggestions on agricultural production trusteeship services in the whole industrial chain of fruit industry.
Risk analysis and preventive measures of local government investment and financing platform companies
Authors: Zheng Liangqiong , Zhou Jing , Tian Siwen
Published: March 2023

District B is the central location of the economy of Shenzhen and Hong Kong, in the 1990s the urban infrastructure construction operation and maintenance are carried out by the government, the project construction funds are government financial funds, with the rapid increase in the economic level of the district, the residents' living needs for infrastructure needs increased, the limited government financial support in District B is difficult to promote the development and construction of urban infrastructure high-speed in all aspects. The government gradually tried to promote the reform of the investment and financing system mechanism, set up an investment and financing platform, tried to promote the construction of the investment and financing system by taking the government's financial capital as the lead and using bank credit funds and social capital to participate, set up a number of local investment and financing platforms, such as construction investment companies and investment management companies, and took the initiative to undertake the government-led infrastructure and construction of major industrial projects, prompting the investment and financing platform to enter the This has led to the fast track of development of investment and financing platforms.
Two-Way Fixed Effects Estimation on the Impact of rising house prices on the capital structure of real enterprises in China
Authors: He Jianlin
Published: March 2023

Since the implementation of China's reform and opening-up policy, rapid economic growth has led to the rapid development of the real estate market and housing prices have entered the fast lane of growth. As housing prices rise, the allocation of credit funds in China will continue to be tilted towards the real estate sector. This has a "crowding out" effect on the real economy and is not conducive to the positive optimisation of corporate capital structure. Little research exists on the lagged nature of house price inflation and its impact on the capital structure of real enterprises. To fill this gap, this paper investigates the lagged effect of house price changes on the adjustment of capital structure of real enterprises and the heterogeneity between regions based on a two-way fixed effects model with a sample of 30 Chinese provinces over the period 2000-2020. The study finds that in the short run, rising house prices do not have a significant impact on the capital structure of real enterprises. In the long run, enterprises' debt levels rise and their capital structure adjusts negatively. There is a lag in the central and western regions and no lag in the eastern regions. After a series of robustness tests, the results remain significant and robust. This study provides a reference for the government to establish a long-term mechanism for the stable development of the real estate market.