КОНЦЕПТОСФЕРА СУЧАСНОСТІ КРІЗЬ ПРИЗМУ АВТОРСЬКОЇ ЖУРНАЛІСТИКИ В ІНТЕРНЕТ-ВИДАННІ GAZETA.UA
Authors: Panchenko S. 
Published: March 2022

<p><strong><em>The study objective</em></strong><strong><em>.</em></strong><em> The aim of the </em><em>research</em><em> </em><em>ha</em><em>s</em><em> been</em><em> </em><em>to make an effort</em><em> to identify a set of concepts that make up the conceptual sphere of</em><em> today</em><em>, represented by the author's columns (blogs) of famous </em><em>op-ed columnists</em><em> of the Ukrainian socio-political Internet publication Gazeta.ua; to analyze </em><em>special aspects</em><em> of images-concepts</em><em> shaping</em><em> in journalistic texts of Andri</em><em>y</em><em> Bondar, a famous poet, columnist, translator; Oksana Zabuzhko, a talented Ukrainian writer, publicist, public figure; Vital</em><em>i</em><em>y Portnikov, </em><em>a famous</em><em> journalist, columnist</em><em>.</em><em></em></p><p><strong><em>Research methodology.</em></strong><em> In the course of the reasearch the methods</em><em> of conceptual analysis, free associative experiment, linguistic and stylistic analysis, observation methods, as well as data interpretation </em><em>have been used that provided means for</em><em> </em><em>performing</em><em> an objective analysis of concepts functioning in the </em><em>op-ed</em><em> journalism of the Gazeta.ua</em><em> online media outlet.</em><em></em></p><p><strong><em>Results</em></strong><em>. A</em><em>n individual</em><em> </em><em>requires</em><em> understanding social </em><em>relations</em><em>, awareness of </em><em>the own</em><em> involvement in the life of the community, </em><em>and the own</em><em> role in the modern socio-cultural </em><em>environment</em><em>. </em><em>Op-ed journalism</em><em> is intended to e</em><em>nsure this by</em><em> produ</em><em>cing</em><em> high-quality, unique content, </em><em>with</em><em> a high degree of trust among </em><em>thee</em><em> wide audience of online media. Such content is offered by the Ukrainian socio-political Internet Gazeta.ua, founded in 2006 by Vladimir Ruban</em><em>,</em><em> the famous Ukrainian journalist.</em><em> One can find the</em><em> columns of famous Ukrainian publicists </em><em>–</em><em> Andrey Bondar, Oksana Zabuzhko and Vitaly Portnikov</em><em> </em><em>in the </em><em>«</em><em>Blogs» section</em><em> o</em><em>n the website of this publication. The conceptual sphere of </em><em>today</em><em>, represented by the media texts of these authors, consists of such lexemes as «Culture», «Trauma», «Big Tragedy», «Absurd», «Crimea», «Donbass». The formation and functioning of these concepts in the journalistic texts of these authors is ensured by </em><em>updating</em><em> socially important events and problems of Ukrainian society. The multicomponent of each concept, the combination of both rational and emotional components in it, contributes to </em><em>revealing</em><em> associative and </em><em>vivid</em><em> assessments, </em><em>current </em><em>problems </em><em>for</em><em> the nation, important political realities</em><em> </em><em>in journalistic materials</em><em>.</em></p><p><em>Concepts are formed in specific historical conditions, in a specific cultural context. The concept is not only a part of thought, at the same time </em><em>it is </em><em>a reflection of feelings, experiences. The conceptual sphere of </em><em>today</em><em>, represented by unique journalistic texts of </em><em>the</em><em> leaders of </em><em>opinion of </em><em>the Ukrainian socio-political online Gazeta.ua, reflects a specific historical stage in the development of Ukrainian society, </em><em>and reflects</em><em> the value orientations of </em><em>the contemporary community.</em></p><p><strong><em>Novelty.</em></strong><em> Within the framework of the article, an </em><em>effort</em><em> was made to analyze the </em><em>aggregation</em><em> of concepts that </em><em>comprise </em><em>the concept sphere of </em><em>today</em><em>, </em><em>represented by the author's columns (blogs) of famous </em><em>op-ed columnists</em><em> of the Ukrainian socio-political Internet publication Gazeta.ua</em><em>; </em><em>special aspects</em><em> of images-concepts</em><em> shaping</em><em> in journalistic texts </em><em>have been clarified.</em></p><p><strong><em>The practical significance. </em></strong><em>The research results can be used for further development of </em><em>column</em><em>, </em><em>and</em><em> </em><em>shaping</em><em> professional journalistic standards.</em></p><p><strong><em>Key words</em></strong><strong><em>.</em></strong><em> </em><em>S</em><em>phere of concept</em><em>, concept, concept-image, meaning, blog, </em><em>author-developed journalism</em><em>, columnism, ways of expressing the author's «I», </em><em>online publication</em><em>.</em></p>