bluuebunny/crossref_metadata_2025 huggingface dataset:
Strategic Management of E-Commerce in Commercial Companies: A Systematic Review (2016 -2020)
Authors: Cordova-Buiza Franklin , Hernandez-Zuniga Kiara , Julca-Carrasco Katherine , Huerta-Tantalean Lucero Nicole
Published: September 2022

Currently, electronic commerce has grown rapidly, where technology and the internet intervene to make purchases and sales in a faster and more comfortable way. This modality represents a competitive advantage for small businesses since it allows them to sell their products and/or services to any part of the world on a larger scale and at a lower cost. The objective of this research is to determine what is known about the strategic management of e-commerce in Latin American commercial companies in the scientific literature between 2016 and 2020. Therefore, a systematic review of the literature was carried out following the PRISMA statement, for which four databases were used, such as: Scopus, Redalyc, and ProQuest; after the inclusion process, 24 scientific articles were selected for this work. The main results are related to definition, context in general, adoption of electronic commerce in Latin America, and fundamental strategies for the purchase decision in e-commerce. It is concluded that electronic commerce generates new opportunities to penetrate national and international markets, reducing costs and increasing sales; however, despite its benefits, it has not yet surpassed traditional purchases and this is because the purchase decision in the online context is determined by factors such as the level of trust, the level of technology management and reputation of the company. Likewise, it was shown that Latin America is below the first world countries in the use of this new purchase process as a consequence of the moderating variable of the digital gap. On the other hand, Latin American countries are presented as a potential market with positive growth. It is recommended to continue with empirical research related to e-commerce focused on Latin America and its evolution and adaptation within this new business model. It is important to mention that there were no impediments to this investigation.
The Technology Transfer University Capability: A Case Study From the Triple Helix Perspective
Authors: Silva Evangelista , Boanerges de Castro Eloiza Luzia , Reis Luciana Paula
Published: September 2022

The role of universities as innovation agents has received recently considerable attention in academia. As such, this interest is important wherein university, besides the education and research, also can contribute to the economic and social development of society through the generation of innovations. Accordingly, it is important to assess their innovation capability. Even though the current perspective considers the innovation capability of a university thanks to the number of patents produced, from a Schumpeterian perspective, innovation occurs only one invention is commercialized. Based on this perspective, this article introduces a set of indicators to assess the innovation capability of universities, with a focus on the composition of assignees of a patent from the lens of triple helix theory. There are presented three types of indicators to measure the capability of a university to create and license its patents: general; based on the composition of assignees according to the triple helix (university, government, and industry/society); and according to the combination between the composition of patent assignees and the knowledge area. These indicators are validated through a case study in a Brazilian university through a documental analysis. There were analyzed data from 775 patents deposited and licensing agreements of a Brazilian university, ranging from 2011 to 2021. As an empirical result, this research revealed considerable differences in the number of patents deposited and licensed thanks to the type of the patent assignees, as well as their knowledge area. As a theoretical contribution, the framework of assessment of the patents introduced in this article seems to be a useful tool for analyzing the current innovation capability of a university, serving as a starting point to investigate its causes. As a practical implication, the framework introduced in this article can be readily used to assess the innovation capability of universities individually or comparatively.
Health digitalisation and innovative entrepreneurship status. A qualitative exploration of private sector in Greece and synthesis of main issues
Authors: Apostolopoulos Sotiris , Makris Ilias , Stavroyiannis Stavros
Published: September 2022

This primary research aims to examine to what extent Greek health entrepreneurs, as they looking for options to grow their businesses, have realized the opportunities offered to them by the new technologies. Furthermore, to which level they have implemented innovative practices, based on the potential of digitalisation, to improve the operation of their entrepreneurial activities in providing treatment services to the citizens as well as to cooperate with other structures and other organisations. The research explores the views of the entrepreneurs on using digital practices at their services and their impact regards to the reduction of operating costs, the control of materials and the change of the patient-doctor cooperation grid. A qualitative study was conducted with semi-structured interviews in twelve healthcare companies from various regions of Greece. The selection of the sample was made with the Convenience Sampling strategy. The interviews were conducted in Greek with the owners or managers of these healthcare units and the duration was 45 minutes. The content of the semi-structured interviews was classified into three thematic categories. The first section dealt with innovative digital interventions in relation to suppliers, materials, wares, supplies and payments. The second section is concerned with innovative digital interventions compared to the public services and self-administrative authorities, insurance funds and public health structures. The third section is concerned with the innovative digital interventions in relation to the quality care of the patient, his treatment and upgrading the offered health services. The research showed that there were discrepancies in the development of innovative digital activities among the examined companies. Innovative digital interventions were developed by health enterprises, especially in the field of their internal operation and in the service of their patients. On the contrary, many digital interventions could not be completed since there has been an incompatibility with public services and public health structures where the digital transition has not progressed in the same level. Entrepreneurs who preferred traditional forms of operating and offering services to their patients, they did so by fearing that innovative digital activities required more financial capitals and new qualified staff that would surely increase their operating costs.
Linking effectuation logic with business model innovation in the context of Swiss start-ups
Authors: Kabous Laila , Hinz Andreas , Philippi Stefan
Published: September 2022

Effectuation and business model innovation (BMI) are research topics that are frequently discussed in the literature. While effectuation describes the effectual behaviour for founding a start-up with an emphasis on using currently available means, BMI is considered a way of creating a business model with long-term competitive advantages. Both approaches are valuable for start-ups pursuing growth in an uncertain environment. This work-in-progress paper presents insights from the reviewed extant literature. Further research will investigate effectuation and its enabling impact in designing innovative business models in the context of Swiss start-ups.
Tackling the Critical Hurdles: Revising Technology-Based Ideation Processes
Authors: Manthey Sarah , Eckerle Christin , Terzidis Orestis
Published: September 2022

Technological innovations are crucial for a country’s economic growth as they often have radical innovation potential. Although recognized as a key role in the innovation process, lots of technologies remain unexploited. University spin-offs (USOs) have the potential to transfer technologies into technological innovations. Often though, in universities there is a lack of consideration of potential implementation right from the start. The so-called fuzzyfront end (FFE) stage is crucial for successful innovation, as no commercialization can be achieved without the identification of a suitable application. This represents a critical hurdle, as of to date appropriate approaches for a successful systematic identification and validation of technology applications are missing. Furthermore, most investigating studies rely on data from spin-offs that are already operating successfully on the market and have therefore survived the critical initial stages of development, without highlighting the FFE of their process. This fact makes the pre-development activity of opportunity recognition appear to be a scientifically neglected topic.
In this research a mixed-method approach is conducted to investigate the critical hurdles in the technology application selection (TAS) process of technologies, consisting of an extended literature review, completed by interviews with stakeholder involved in the USOs ecosystem. Striving to uncover the black box of the FFE, the study aims to specify and operationalize requirements for application identification of technologies. These findings are of relevance for researchers and practitioners which like to facilitate the exploration of potential technological innovation.
Entrepreneurial Business on wine sector: a business model proposal for Setúbal Peninsula
Authors: Costa Teresa , Teixeira Nuno , Nunes Sandra , Cravidão Mario
Published: September 2022

The frequency and severity of crises and disasters in recent years has highlighted the need and urgency of studying ways to mitigate the impact of these phenomena. These have been overwhelming for businesses with very large impacts on the economies of the countries. It is a complex phenomenon, widely confirmed in the literature, where a variety of studies point to strategic capacity and business model design as key factors for business resilience. The ability to design products or services and deliver them competitively in the market requires a clear strategic definition, as well as the design, implementation, and management of new business models.

The wine sector also suffered major impacts during the pandemic crisis, especially in 2020, however its recovery shows the resilience of this entrepreneurial sector. During this crisis, many business models proved to be obsolete, but others have shown great resilience, proving that it is possible to resist and even thrive in a crisis context. On the other hand, in a globalized market, intense competition in the wine sector leads to critical management issues for wine producers. Due to the unique characteristics of the product, entrepreneurs, and managers, in this sector, need to critically review their business models, establish strategies, and measure their performance.

Considering the crisis on business wine sector caused by pandemic situation, this study aims to answer the questions “What strategies have been implemented in the wine sector of Setúbal Peninsula that have contributed to the survival and prosperity of the sector?”; Is there an ideal business model for this sector on the Setúbal Peninsula?”

The aim of this study is to identify successful strategies of wine sector in a context of crise as well as propose a robust business model for wine sector in Setúbal Peninsula. Both quantitative (questionnaires) and qualitative methods (focus group) were used.

As result of the research, we highlight the identification of some competitive behaviors that may contribute to suggest possible critical success factors in the business models of the Portuguese wine sector.
Digital Adoption in The Family Business: A State-of-the-art Review
Authors: Tirdasari Nyayu Lathifah , Dhewanto Wawan , Arief Neneng Nurlaela
Published: September 2022

The high-volume rise of digital technology is restructuring every side of the business and profoundly impacting how the business works. The concept of management and leadership are vividly changing. However, no business can avert the implications, challenges, and opportunities that originated from the digital revolution. It pushes companies to transform their setup. Against this background, many businesses are not ready to transform. The family business is not an exception. It is expected to adopt digitalization as a keenly prevalent business practice worldwide. Furthermore, its involvement in the digital economy is still essential. However, studies on digital adoption in the family business remain limited. At the same time, family businesses have unique characteristics that make them different from other forms of business in general. It is perceived that the two issues are opposing. The family business is commonly viewed with slow evolutions. On the other hand, digitalization is characterized as a rapid action. This research is a theoretical review that aims to fill the gap by exploring the state-of-the-art digital adoption literature. In addition, it develops areas for future research primarily related to family business topics. This article carried out a systematic literature review. It employed a Prisma approach on a Scopus database with all the articles written in English. The results showed that most digital adoption literature mainly focuses on two contexts: (1) general business and (2) academic institutions. Moreover, it provides geographical trends in this domain, the most cited authors, and the top journal on this topic. This study further found that very few discuss digital adoption even in the literature on the family business. Thus, many family business areas can be explored. To this end, this study provides propositions associating digital adoption with the family business areas. At the same time, it further provides several future research agendas.
Social Entrepreneurship and Sustainable Development Goals: A Conceptual Framework
Authors: Herutomo Anton , Dhewanto Wawan , Prasetio Eko Agus
Published: September 2022

Studies linking social entrepreneurship and sustainable development goals (SDGs) are gaining interest due to the possible impact acceleration to achieve both social and economic goals. Social entrepreneurship supports technology upgrading and innovation with the digital approach. This study proposes an updated conceptual framework that connects social entrepreneurship with SDGs, mainly targeting 8.2 in SDG 8 (achieving higher economic productivity levels through diversification, technological upgrading, and innovation, focusing on high value-added and labor-intensive sectors). However, less research addresses the focus on digital technology and SDGs. With this study, the authors contribute to filling this research gap by answering this research question: how can social innovation within social entrepreneurship using digital technology improve Sustainable Development Goals achievement? A systematic literature review of 3,214 social entrepreneurship-related journals based on the Scopus database with no publication date restriction resulted in 111 included studies. The results were then mapped into two bibliographic visualizations using VOSViewer, i.e., "social entrepreneurship" and "technology innovation in social entrepreneurship." In social entrepreneurship visualization, the technology-related keyword filter only resulted in 1 keyword, i.e., "technology transfer," which shows fewer research activities. In technology-related visualization, there are four keywords ("technology transfer," "social technology," "technology and innovation," and "technology"). Five organizational level constructs in digital social entrepreneurship were identified: sustainable entrepreneurship development, social business model design, government regulation, marketing strategy, and creative solution generation capacity. These organization behavior dimensions have been categorized to illustrate their influence on digital social entrepreneurship and SDG. Hence, this study is envisioned to provide original work in the theoretical development of bridging digital social entrepreneurship and SDGs that benefit both academicians and practitioners.
How Swiss Start-Ups Deal With Business Model Innovation
Authors: Philippi Stefan , Hinz Andreas , Kabous Laila
Published: September 2022

The term business model innovation refers to the introduction of innovations that differ from state-of-the-art business models in the same field. Current research indicates that business model innovations are more resilient (e.g. to imitation) overall and more successful in the long term compared to traditional types of innovation (e.g. product innovations). Working on business model innovation, therefore, can provide valuable insights, particularly for start-ups looking to grow and scale up under conditions of extreme uncertainty. Business model innovation involves the innovation of two of four core elements of a business model: customer, value proposition, value chain and revenue mechanism. A business model can be described using these four elements in a sophisticated and comprehensive manner. Moreover, these elements help us to determine whether a business model innovation exists. However, do start-ups really use the advantages of business model innovation and to what extent? This research paper addresses this issue and examines the role business model innovation plays for start-ups as well as how it has been implemented. To gain these insights, we examine the business plans of 24 finalists of a Swiss innovation competition in 2021 in a multi-stage process. We systematically reviewed and analysed business plans individually using pre-defined innovation criteria for each of these four elements of a business model. The individual analysis allows a robust assessment to be able to make a comprehensible classification. On reviewing the results, we were surprised by how many of the analysed start-ups are pursuing business model innovations, and that they often innovate more than two elements of their business models. According to our findings, start-ups nowadays deal with business model innovation more often than they did in previous research studies. We can also show that business model innovations are often more complex than they were in the past.
A proposal for an assessment tool of social innovation impact
Authors: Cunha Jorge , Alves Wellington , Pontes Fernanda , Araújo Madalena
Published: September 2022

In response to the urgent need for an inclusive society, the demand for metrics to evaluate the impact of different types and scales of organizations has grown significantly in recent years. The challenge of how to evaluate the impact coming from social innovation (SI) has emerged as an important question posed by various actors, such as academic researchers, students, project managers, leaders of organizations, and policymakers. To find an answer to this question, this research seeks to contribute to bridging the gap between SI initiatives and the evaluation of their impacts. Despite the interest and popularity of the topic of SI, this gap can be justified due to the lack of tools and frameworks to help organizations approach SI impact assessment. Although indicators have been widely used by researchers in different fields of study, the current literature has failed to develop indicators, frameworks or methodologies to assess the impact of SI initiatives. The research includes an investigation of the state of the art in terms of measuring the impact of SI, based on both scientific literature and practitioners' reports. Based on this analysis, a set of thirty-eight indicators was identified to assess the impact of SI. From the literature consulted, it can be seen that the results highlight the gap in the literature regarding the lack of instruments and frameworks. Regarding the set of thirty-eight indicators identified, if applied as a complement to a measurement tool, the indicators can be used as a first attempt to help organizations address the evaluation and effectiveness of the SI impact on their actions. The proposal may contribute to bring to light new evidence in the SI domain for policymakers, researchers and governments, then contributing to a better understanding of the impact of SI.
SMEs Digitalisation Through Clustering, the Role of Open Innovation: A Research Agenda
Authors: Okuwhere Mirhiga , Huynh Thanh , Hoyte Cherise , Johnstone Andrew
Published: September 2022

Clustering has been a widely pragmatic practice of small and medium enterprises (SMEs) for innovation during the last two decades. Though its application is complicated due to the challenges and issues in low and middle-income countries, it is expected that all SMEs will benefit from the unique learning and innovative opportunities in a cluster. A systematic review and research agenda on how open innovation in a cluster could stimulate digitalisation in SMEs has not been addressed. Hence, this study seeks to review existing literature on the role of clusters in fostering SMEs' digitalisation through open innovation practices. The research objectives are to examine SMEs' practice of open innovation, analyse the benefits and assess the intermediate role of a cluster for digitalisation within the context of SMEs. The paper aims to provide a framework for future research by presenting propositions. The methodology and approach for the study with a discussion on data extraction and synthesis were articulated. A comprehensive review of the literature to justify the approach was applied. A detailed inclusion and exclusion criteria were presented. Also, the selection process for assessing the articles was provided. This review scrutinised published peer-reviewed papers between January 2014 and December 2021. Findings from the reviewed papers show that cluster development will increase specialisation and divide labour among participating firms. It reveals the process of open innovation in SMEs' practice and the management of open innovation practice in SMEs. Also, it will improve collaboration, shared infrastructure, and knowledge sharing for increased market competitiveness. In addition, collaboration in a cluster will reduce the cost of SMEs' digitalisation, promote new firms, and reduce operational costs. Some beneficiaries of this research were highlighted. Finally, directions for future research with suggestions were comprehensively provided.
Exploring Legitimacy in Entrepreneurship Education: Towards a Theoretical Framework
Authors: Walmsley Andreas , Wraae Birgitte
Published: September 2022

Adopting Suchman’s (1995) conceptualisation of legitimacy within organisations, this study seeks to understand firstly, how entrepreneurship education itself has been legitimised, secondly, how entrepreneurship educators are legitimised, and lastly, how pedagogical approaches in EE are legitimised. The theoretical framework for the paper distinguishes between institutional legitimacy and strategic legitimacy. We seek to both understand how societal institutions (e.g. policy makers, industry) frame entrepreneurship and entrepreneurship education, and how HE institutions in turn respond strategically to this framing. These legitimisation strategies can be framed as being ‘pragmatic’, ‘moral’ and ‘cognitive’ (Suchman, 1995). The study will draw on data drawn from the UK in the first instance.
Intellectual Capital of Social Sciences and the Efficiency of its Formation at the Scientific Institutions
Authors: Spica Inese , Berzina Baiba , Spics Ernests , Spica Rozite Katrina
Published: September 2022

The theme of the research is topical in the present situation of intellectual capital of social sciences (ICSS) formation at the scientific institutions (SI) in Latvia. The object of the present research is the formation of ICSS at the SI. The subject of the research is a comparative analysis of the efficiency of the involvement of academic staff and students in the formation of ICSS at the SI of Latvia. The objective of the research is to study the involvement of academic staff and students in the formation of ICSS at the SI in Latvia from 2013 till 2018. The tasks are advanced in order to reach the objective: to study the ICSS formation at the SI; to identify the concept of the efficiency of the involvement academic staff and students in the formation of ICSS; to calculate their main indicators; to carry out comparative analyses of indicators characterising the efficiency of the involvement academic staff and students in the formation of ICSS at the SI in Latvia. Research methods used in the paper are content analysis, economic analysis and economic experiment.
Innovation in the circular economy
Authors: Blažek Lukáš
Published: September 2022

The circular economy (CE) is an area that is increasingly resonating across different sectors. This is one of the principles of the sustainability strategy. CE deals with ways to improve the quality of the environment and human life by increasing production efficiency. In the future, it is intended to replace the linear economy, in which a large percentage of products, in the first place, end up unnecessarily after consumption in landfills or incinerators. It is necessary to deal with the observance of the principles of the circular economy, mainly for the sake of nature protection in connection with the visibly changing climate and stocks of raw materials. In the context of global trends, sustainability strategies are a necessity for more and more companies. It is therefore a presentation of the concept of environmentally sustainable economy, technology and production chain in today's globally burdened environment.

Accessing CE in terms of cost, material and energy savings can be a great motivation for companies. Companies are trying to reduce costs associated with production and waste management and are looking for new business models. As part of the transition from linear to CE principles, procedures and opportunities for a step improvement compared to the existing competition in the form of the implementation of innovative proposals can be recommended.

There are not only ecological but also economic arguments in favor of CE. The economy requires resources to produce goods and services and ultimately to create value for society. Unless companies radically use recyclable materials more often and adhere to CE principles, they will face a shortage of resources that will complicate their operations in the medium to long term.

In order for companies to become part of the circular economy, they must carry out a complete overhaul of their business models. Based on analyzes of the economic and social environment, the presented article provides an overview of the possibilities of innovation and eco-innovation within CE. The subject was to determine the development of the implementation of innovations in CE in today's society, as one of the latest approaches to the production, consumption and subsequent processing of waste.
Assessment Dimensions and Items for the Evaluation of the Technological Maturity of Applied R&D Organizations
Authors: Hecklau Fabian , Kidschun Florian , Kohl Holger
Published: September 2022

Applied research and development (R&D) organizations strive to develop technological solutions that translate results from research and science into state-of-the-art products and services. This can only be achieved when technological resources and competences are effectively and efficiently used to build up competitive advantages. Therefore, the assessment of the technological capability can provide applied R&D organizations with information on strengths and weaknesses in their specific technology areas, on the basis of which technology strategies can be derived to contribute to the development and training of substantial (core) competences, which in turn improve the quality of unique and differentiating products and services. In this context, the main aim of this paper is to describe crucial assessment dimensions and the respective items within those dimensions. Therefore, it must be focused on the technology basis of the applied R&D organization to identify important evaluation items. The technological base serves as input, as both technologies and competencies that are used for the execution of R&D activities need to be analyzed and evaluated. Additionally, the results of the R&D activities need to be focused as outputs. In this regard, technologies that result in products or technological services need to be considered. Lastly, assessment items in the field of cooperation must be taken into account as technological synergies through partnerships are important success factors for R&D organizations. In this context, partners who support the execution of R&D activities must be focused.
Shared Stressors and Stress Coping Strategies in Start-up Teams
Authors: Gapeyeva-Yukce Liudmila , Saukkonen Juha , Kautto Henna
Published: September 2022

Engaging in new entrepreneurial efforts sets many demands for individuals involved, and many of those demands impact the well-being of the people in a start-up company. One common issue linked to well-being is stress. Prior research has indicated that a majority of all entrepreneurs experience stress on a regular basis (e.g. Shepherd et al., 2010). Furthermore, a recent study by Wach et al. (2021) identified that entrepreneurial stress differs from the stress that salaried employees with no entrepreneurship responsibility face in their work. The “overall high and persistence level of stress” (Wach et al., 2021) calls for stress research focusing on entrepreneurial setup. Since entrepreneurship is a wide concept and entrepreneurs as a category includes a wide variety of entrepreneurial individuals and teams, an even tighter scoping of stress research is defendable.
This study studied a sub-category of entrepreneurial organizations called early-stage start-ups. This cohort of companies faces lots of uncertainties concerning the market, technology, and competition. Thus, it can be logically argued that these companies have stressors that are typical to their stage of development as well as difficult to solve due to the scarce resources that a young start-up possesses.
The research design adopted was based on treating entrepreneurial stress as a collective effort as well as putting emphasis on the dynamic and volatile nature of the presence of stress in daily start-up operations. The longitudinal approach (study period of 3 weeks) and team-based fresh (video) entries by the teams (4 start-up teams of 2 to 5 people each) were tackling some of the methodological challenges of prior research. Both the experienced stressors and the coping strategies used got recorded and subjected to thematic content analysis. The findings identified stress-related characteristics typical for team-based operating model and also communal coping strategies including those that are rarely reported in the studies of coping strategies on the individual level. The findings contribute academically to the theory-building on the well-being of entrepreneurs and on a pragmatic level for entrepreneurs acting in their typically stress-laden environment as well as for the support and educational organizations for entrepreneurship.
The Risk Attitude and the Motivation to Online Purchase
Authors: Sadeh Arik , Feniser Christina
Published: September 2022

The e-commerce and virtual stores are sources of innovative economic ideas and initiation of entrepreneurial business. This research deals with the motivation of potential buyers to conduct a purchase in virtual stores concerning their risk aversions in several dimensions, including entrepreneurial risk aversion.  The study is based on a survey of 104 responders exposed to technology working in the hi-tech industry. We used the structural equation modeling approach to conduct the statistical analysis. The relationships between risk aversion, the reliability of the products, the stores, and the motivation to purchase are modeled in one set of equations. The study's findings can help entrepreneurs how to market products that may be perceived as not reliable.
The inevitable but altered roles of universities within an innovation ecosystem
Authors: Baaijens Linde , Freidel Maria , Groenen Denice , Chorianopoulos Antonios Matzakos , Vasseur Jordan , Zwemmer Matthijs , Takács Emőke , Abcouwer Antonie
Published: September 2022

It is evident that for an organisation, the most successful way for operating is being part of business ecosystems and creating more value than on its own. Universities play a specific role in this field. We undertook this research to verify the universities’ role in an innovation ecosystem where they work together with businesses to create and share new cutting-edge knowledge. Our theory-based research offers scientifically underpinned suggestions for innovators and entrepreneurs in developing innovation ecosystems with a specific focus on the altered role of universities. The article focuses on the roles of universities to discovers how it can become more resilient to adapt to the ever-changing demands of an innovation ecosystem. How can it provide professional knowledge sharing on an equal base within the ecosystem whilst remaining its leading role in innovation and knowledge development? This approach breaks with the traditional view of universities as the primary source of knowledge in society.
Universities take several roles in a business ecosystem, which we conclude in this paper. To let universities stay strong in innovation, they must adapt their traditional role to suit to the ever-changing demands presented by the ecosystem. They need to focus on knowledge sharing instead of knowledge delivery to achieve a sustainable growth. The changing approach fits better the innovation and entrepreneurship by working within a knowledge ecosystem. Additionally, organisations must stay proactive by evaluating partners better, building meaningful relationships, and adopting a business-like mentality.
Organising such a knowledge ecosystem will stimulate innovation and facilitate entrepreneurs in searching for new markets in an increasingly sustainable and circular world.
Digital Innovation: The Challenges of a Game-Changer
Authors: Zairis Antonios , Zairis George
Published: September 2022

A few years ago, marketing managers considered the Internet as another advertising channel and used it as a magazine advertisement, equipped with sound and motion. They placed banner ads and pop-ups to display advertisements on websites, but once again consumers identified them as distractions and found ways to ignore or avoid them. Nowadays, digital technology offers numerous ways for brands to engage with their customers and present new exciting challenges. It would not be an exaggeration to say that the marketing world is changing every day. But as the digital world is evolving, so is the balance shifting between consumers and marketing experts who try to adjust to this new era of consumer engagement. The purpose of the present paper is to address the question of how digital innovation is changing the marketing field. In a post-pandemic environment, terms like social media, artificial intelligence (AI), Internet of Things (IoT), Big Data, Cloud Computing, Blockchain, and cryptocurrencies, Augmented Reality marketing, and Virtual reality marketing are not just buzzwords but crucial aspects of digital marketing. Nonetheless, their integration into a business strategy is followed by the challenges accompanying them. The ever-changing nature and complexity of digital technology and other issues like privacy regulations and funding can be intimidating, especially for SMEs. In the field of entrepreneurship, their use can be viewed as a creative and innovative response to the evolving environment and an ability to recognize and exploit economic opportunities as many companies include the use of digital technology as the original idea. The theoretical framework of the aforementioned digital technologies and their use as marketing tools are analysed. This is followed by an insight into the digital transformation of Greek SMEs, the adoption of such technologies from start-up companies, and the opportunities they provide for the development of entrepreneurship.
The Role of Accelerators in Shaping Entrepreneurial Identity
Authors: Tobiassen Anita , Elvekrok Ingunn , Skreosen Line
Published: September 2022

This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated. The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is highlighted in effectuation theory as one of the means that drives entrepreneurial action and is seen as important for entrepreneurs’ perceived opportunity space. The study is an explorative single-case study of a Norwegian accelerator targeting new ventures. Data were collected through in-depth interviews with seven entrepreneurs who had recently participated in the accelerator. The findings indicate that the accelerator had an impact on entrepreneurial identity, both at the individual and team levels and on start-up identity. Participation in the program also influenced related factors, such as business model development and customer- and capital access. The impact on identity varied according to how the entrepreneurs saw themselves pre-participation and how far they had come in developing their firms’ business concepts. The study contributes to the literature on the effects om accelerators in general, and its role in fostering entrepreneurial identity at different levels in particular.
Analytical Solution of Black-Scholes Model for Pricing Barrier Option using Method of Partial Taylor Series Expansion
Authors: Sobamowo Gbeminiyi M.
Published: September 2022

In this work, Black-Scholes differential equation for barrier/traditional option is solved using partial Taylor series expansion method. The developed solutions are in very good agreement with the closed-form solutions of the Black Scholes equation for the powered ML-payoff functions. Also, the analytical solutions of the new method in this present study give the same expressions as the solutions of projected differential equations and homotopy perturbation method as presented in the literature. Moreover, the reliability, speed, accuracy, and ease of application of the proposed method show its potential for wide areas of applications in science, financial mathematics, and engineering.
Myth Evaluations of Nursing Students about Older Adults during Disasters
Authors: KOÇAK Hüseyin , ÇALIŞKAN Cüneyt , SİLAHÇILAR Arife , ŞENVELİ Seyran
Published: September 2022

Ensuring the health welfare of older adults in emergencies and disasters is a public health problem. This study aims to analyze the evaluation of the myths, which older adults are exposed to during disasters and emergencies, by the nursing students of a university. The number of the students in the descriptive cross-sectional study was 377, and 83.0% of the population were reached. The data of the variables included some questions of the questionnaire used by the UNISDR in a research about the elderly and the myth questions in the book entitled International Disaster Nursing. 80.4% of the research group were female and 56.0 were junior class students, whereas 93.6% lived with both parents and 38.5% had a disaster. The mean (SS) age of the group was 19.89 (1.7) and the mean scores of the participants were 2.97 (1.07) for the Older People Myth Index (OPMI), 30.94 (6.19) for the vulnerability index and 6.41 (1.73) for the value index. . In logistic regression modeling with selected variables, there was a relationship between the junior variable and the OPMI. Accordingly, the junior class is inadequate in terms of elderly disaster myth rating compared to the senior class (OR = 2.11; GA = 1.055-4.225, p <0.05). There was a relationship between the students' OPMI scores and the junior classes. Therefore, it was found that education had a positive effect on the perception of older adults.
Zonificación geomorfológica del Departamento del Cesar, Colombia: una aplicación de la metodología IGAC
Authors: Vargas Tejedor Seiry Soleny , Martínez Ardila Néstor Javier
Published: September 2022

La Subdirección de Agrología del Instituto Geográfico Agustín Codazzi (IGAC), a través del Grupo Interno de Trabajo de Interpretación, realizó la zonificación geomorfológica escala 1:25.000 del Departamento del Cesar (Colombia) siguiendo la metodología propuesta por el IGAC, la cual se basa en un sistema de clasificación geomorfológico jerarquizado aplicado para los levantamientos de suelos. La metodología utilizada en el proceso de elaborar la cartografía geomorfológica para suelos proporcionó un referente técnico que permitió identificar y delimitar las geoformas a la escala semidetallada de manera estandarizada para las diferentes regiones del Departamento del Cesar. Para la interpretación se utilizaron técnicas de estereoscopía digital a partir de bloques fotogramétricos y ortofotomosaicos generados con aerofotografías. Así mismo,se utilizaron productos derivados de Modelos Digitales de Elevación, cartografía básica y temática e imágenes ópticas multiespectrales, proporcionadas por el banco nacional de imágenes administrado por el IGAC. La zonificación geomorfológica realizada mostró la presencia de cinco paisajes geomorfológicos: la montaña de relieve abrupto, el piedemonte situado en su base, el lomerío constituido por relieves bajos dispersos, el valle con sus depósitos aluviales alargados y la planicie formada por extensos planos aluviales asociados al Río Magdalena. Las geoformas identificadas están constituidas principalmente por sedimentos clásticos transportados y por alteritas de diferentes tipos de rocas. La configuración del relieve actual se considera fuertemente relacionada con los cambios climáticos ocurridos en el Cuaternario y especialmente en el Holoceno, debido a los cambios del nivel del mar que afectaron el Caribe colombiano.
Análise do uso de dados GPS/GLONASS em diferentes métodos de posicionamento por satélites considerando a influência das condições ionosféricas brasileiras
Authors: Jerez Gabriel , Marra Alves Daniele Barroca
Published: September 2022

O GLONASS (GLObal NAvigation Satellite System) e o GPS (Global Positioning System) são os sistemas pioneiros de navegação global por satélite. A utilização combinada de dados GPS e GLONASS despertou interesse inicialmente, mas as pesquisas com investigação de ambos os sinais diminuíram muito no final da década de noventa devido à rápida degradação que o GLONASS sofreu. Porém, após um plano de restabelecimento do sistema, em 2011 o GLONASS voltou a contar com constelação completa e cobertura global. Além do restabelecimento, o sistema passou ainda por um processo de modernização, com novas gerações de satélites desenvolvidas, refinamentos dos sistemas de tempo e referencia e novas estações de controle instaladas. Além do uso de dados combinados, outros fatores que influenciam a qualidade do posicionamento são os métodos empregados e os erros aos quais os sinais transmitidos estão sujeitos. Em relação aos erros, a ionosfera é uma importante fonte, especialmente para usuários de receptores de simples frequência. Com este cenário, o presente trabalho buscou realizar um estudo sobre o sistema GLONASS, bem como analisar as melhorias apresentadas no posicionamento utilizando seus dados combinados aos dados GPS em diferentes métodos de posicionamento, considerando diferentes condições ionosféricas. De modo geral, foi possível verificar a viabilidade do uso de dados GLONASS combinados ao GPS em todos os métodos de posicionamento avaliados, com melhoria em mais de 97% dos casos analisados para o posicionamento por ponto e em torno de 70% dos casos com posicionamento relativo.
Evaluación de la exactitud posicional de imágenes Google Earth en zonas de Brasil para aplicaciones cartográficas
Authors: Orlando Francisco Cristiano , Bias Edilson de Souza , Hoyos Elieth Aline , Pazmiño Maria Fernanda Leon
Published: September 2022

La demanda de documentos cartográficos por parte de la sociedad que creció en todo el mundo, incluido Brasil. El avance de las geotecnologías asociadas a la publicación de datos de forma gratuita permite que cada vez sea más accesible esta adquisición, ya que actualmente, es posible utilizar imágenes, incluso de alta resolución de esta forma; por ejemplo, las imágenes de la plataforma Google Earth. El objetivo del presente estudio es evaluar la exactitud posicional de estas imágenes. Las áreas de estudio fueron seleccionadas mediante el proceso de muestreo aleatorio, haciendo la selección de un estado por región. Los estados seleccionados fueron Alagoas (noreste), Río de Janeiro (sureste), Santa Catarina (sur), Goiás (centro-oeste) y Tocantins (norte). Fueron utilizados puntos de control medidos en el campo con el uso de GNSS para evaluar la exactitud posicional. Los resultados obtenidos en el presente estudio indican que la imagen proporcionada por la plataforma Google Earth tiene una exactitud posicional compatible con la escala de 1:25 000 clase B del EPC —Estándar de Precisión Cartográfica de Brasil, lo que indica su uso solo para mapeos en la escala de 1:25 000.
Analysis and comparison of maps made in the 18th century of the Amazon River
Authors: Guerrero Narváez Francisco Manuel
Published: September 2022

Some of the main obstacles to the conquest and colonization of America by European powers were the scarce knowledge of the territory and the hostility of indigenous ethnic groups to its presence. Over the years, remarkable characters played the role of explorers and applying empirical methods began the survey of the territory, using the data collected and with the methods available on that time the first maps were delineated. Nearly two centuries passed and maps of South America with the Amazon River and its hydrographic basin as one of the centrals elements began to be produced by religious and scientific personalities. The purposes were totally different, but the expected result was a reliable representation of the area. Through the use of geographic information system programs and specialized software in map comparison, a temporal and comparative analysis of five old maps of the region published in the eighteenth century was carried out, with which in a graphical way the reader can visualize the updates of the mapped geographic elements and the accuracy of the work. Likewise, the selected area was digitalized and the basic cartography of each map with its respective database was created. In order to visualize the information generated through a virtual environment, a Story Map Journal in ArcGIS Online was created, it includes a summary about the life of each author, a description and the bibliographic reference of the map made, and the map compared to current data.