bluuebunny/crossref_metadata_2025 huggingface dataset:
Nível freático e caracterização do solo em área de expansão imobiliária no município de Pelotas-RS
Authors: Da Fonseca Martins Márcio , Sanches Suzuki Luis Eduardo Akiyoshi , Bigliardi Milani Idel Cristiana , De Araújo Pedron Fabrício , Duart Marcelo Adriano
Published: December 2024

Em uma obra de engenharia, muitas vezes é necessário conhecer, além das características físicas e químicas do solo, a posição e a dinâmica do lençol freático diante das precipitações pluviométricas. Neste sentido, o objetivo do presente estudo foi avaliar o nível freático, estabelecendo relações com as precipitações pluviométricas e com o tipo de solo em uma área sob construção civil no município de Pelotas, Rio Grande de Sul. Para tanto, foram feitos três furos de sondagem em pontos distintos do canteiro de obras, instalando tubo de policloreto de vinila (PVC) para medição do nível freático. As precipitações pluviométricas foram obtidas a partir dos dados do Boletim Climatológico Mensal da Embrapa Clima Temperado. A análise do solo foi feita pela descrição morfológica e a caracterização física e hídrica foi realizada sob as amostras coletadas em trincheiras. A partir dos resultados observados, constatou-se que o nível freático sofreu variação em decorrência das precipitações nos três furos de sondagem. Identificou-se que o lençol freático é superficial e o solo é hidromórfico. As informações apresentadas neste trabalho podem fornecer subsídios ao gerenciamento das águas subterrâneas no município e ao adequado ordenamento da expansão imobiliária, como forma a não comprometer as águas subterrâneas, contribuir para a recarga destas águas e evitar os alagamentos na região.
Ar tinkama linkme einame antimikrobinio atsparumo valdymo keliu?
Authors: Asta Jurkevičienė
Published: December 2024

Tyliąja pandemija vadinamas antimikrobinis atsparumas (AMR ) yra viena iš dešimties pagrindinių pasaulinių grėsmių žmonijai. Apskaičiuota, kad 2019 m. bakterijų AMR tiesiogiai lėmė 1,27 mln. mirčių ir prisidėjo prie 4,95 mln. mirčių pasaulyje. Netinkamas ir perteklinis antimikrobinių medžiagų vartojimas žmonėms, gyvūnams ir augalams yra pagrindiniai veiksniai, lemiantys antibiotikams atsparių patogenų vystymąsi. Antimikrobinis atsparumas kelia pavojų daugeliui šiuolaikinės medicinos laimėjimų. Dėl jo sunkiau gydyti infekcijas, o kitos medicinos procedūros ir gydymas, pavyzdžiui, chirurgija, cezario pjūvis ir vėžio chemoterapija tampa daug rizikingesni. Antimikrobinis atsparumas sukelia ne tik mirtį ir negalią, bet ir dideles ekonomines išlaidas. Pasaulio banko duomenimis, dėl AMR iki 2050 m. gali atsirasti 1 trilijonas JAV dolerių papildomų išlaidų sveikatos priežiūrai, o iki 2030 m. – nuo 1 iki 3,4 trilijono JAV dolerių bendrojo vidaus produkto nuostolių per metus1. Antimikrobinis atsparumas yra sudėtinga ir daugialypė problema, kuri reikalauja koordinuotų veiksmų įvairiose srityse – žmonių medicinoje, aplinkos, veterinarijos sektoriuose.
PENDAMPINGAN USAHA KELOMPOK TANI TERNAK SAPI “SUBUR” DESA METESEH KECAMATAN KALIORI
Authors: Muniroh Hetty , Istanti Sri Layla Wahyu
Published: December 2024

Tujuan program pengabdian ini adalah memberikan pelatihan kepada pengurus dan anggotakelompok Tani Ternak sapi “SUBUR” desa Meteseh Kecamatan Kaliori dalam penyusunan akuntansiberbasis sederhana secara manual yang dapat membantu dan memudahkan pengurus dan anggotakelompok peternak sapi dalam membuat laporan keuangan. Pelatihan pembuatan laporan keuangansederhana berbasis manual dilakukan di Gedung Karang Taruna dengan mengundang peserta pengurusdan anggota kelompok Tani Ternak sapi “SUBUR” desa Meteseh Kecamatan Kaliori KabupatenRembang . Hasil penyusunan laporan keuangan berupa laporan kas harian, laporan laba rugi, laporanpeubahan modal. Tujuan dari pengabdian ini yaitu memberikan bekal kepada para pengurus dananggota kelompok Tani Ternak sapi “SUBUR” agar mampu menyusun dan melaporkan laporankeuangan untuk usaha peternak sapi serta Adanya publikasi ilmiah baik berupa seminar hasil kegiatanpengabdian atau publikasi pada jurnal Pengabdian Masyarakat.Kata kunci: Aset, Biaya, Laporan Keuangan
OPTIMALISASI PENGELOLAAN USAHA MELALUI PENINGKATAN PENGELOLAAN MANAJEMEN KEUANGAN KELOMPOK RANTAI EMAS KARTINI II DESA PASAR BANGGI KECAMATAN REMBANG KABUPATEN REMBANG
Authors: Widodo Agus , Lukiarti Ming Ming , Kusumaningsih Novi
Published: December 2024

This community service aims to optimize business management through improved financialmanagement in the Kartini Gold Chain Group II in Pasar Banggi village, Rembang Regency. Based oninterviews and analysis of the situation carried out, the problems that can be identified are as follows: 1)Has not been able to manage financial administration optimally, because of limited knowledge andbusiness management that is still simple. 2) Don't have a good financial report 3) Don't have knowledgeabout business management, namely financial management and internal control systems so thatadministrative management is still poor. Based on the problems faced by partners, the solutions offeredare by: 1) Providing knowledge and skills regarding good financial administration governance. 2)Provide knowledge, skills and assistance in preparing good financial reports 3) Provide knowledge, skillsand assistance regarding good business management and internal control. The training is carried outwith the stages of delivery, up to obtaining the target to be achieved, namely 1) Increased knowledge andskills in financial management 2) Increased knowledge and skills in the governance of group financialadministration. 3) Increased knowledge and skills in preparing Financial Statements. Keywords: improvement, management, finance, dedication, pasarbanggi
SOSIALISASI PENERAPAN PROTOKOL KESEHATAN DAN PEMBAGIAN PERALATAN CUCI TANGAN BAGI MASYARAKAT KAMPUNG SAMAU MENUJU MASYARAKAT SEHAT DI KABUPATEN BIAK NUMFOR PAPUA
Authors: Krismiyati Krismiyati , Maswati Rani , Salehudin Salehudin , Punamasari Jelita
Published: December 2024

This community service program was carried out in Samau Village, Biak City District, Biak Numfor Regency in partnership with the Kota Biak Community Health Center as one of the pilot Family Planning (KB) villages. The purpose of this socialization and distribution of tools is to increase community awareness about the implementation of health protocols in the vicinity of the environment where they live and in village public facilities and to provide the community with skills to make their own health protocols tools that the community will use themselves. Methods in the implementation of community service, namely the Socialization of health protocol by the TEAM, Puskemas Biak Kota and Students, and the practice of making medical devices. From the results of this 1 (one) month Community Service program are: 1) Implementation of 2 (two) health protocol implementation socialization activities and production of health protocol tools and distribution to the community in Samau village and spraying disinfectants in churches and schools of Aru Biak Elementary School. The result was an increase in the understanding of the community in Samau village of the importance of education. Health protocols and the community being able to make their own equipment.Keywords: Socialization, Health Protocols, Community of Kampung Samau
STUDI BRAND IMAGE DAN PRICE PERCEPTION MENCIPTAKAN BUYING DECESION
Authors: Yudianto Agus , Sonjaya Nana Supriatna
Published: December 2024

Brands that are well known to consumers will continue to be sought after, are always available, are more reliable, have undoubted quality, and tend to be chosen more often because they are more trusted by consumers than other brands that are less well known. This research explains how to build brand perceptions and brand image towards purchasing decisions, with 99 respondents using multiple regression analysis with purpose sampling. Based on the results of a simple linear regression between the price perception variable and purchasing decisions, it can be obtained that the regression coefficient for the price perception variable is 0.923 (positive value), which means that there is a positive relationship between the motivation variable and purchasing decisions and the higher the motivation, the greater the purchasing decision on Amanda Brownis Products at the Indramayu Branch. The research that has been carried out shows that there is an influence of Brand Image on the Purchase Decision for Amanda's Brownis Products at the Indramayu Branch with a coefficient of determination value of 0.473, which means it has a contribution of 47.3%. Also, the t-test results on the influence of Brand Image on Purchasing Decisions show an influence of Brand Image on Purchasing Decisions. This is proven by the t-count of 4.228; this value is greater than the significance level of 1.984. This means there is an influence of Brand Image on Purchasing Decisions
DETERMINAN KEPUTUSAN PEMBELIAN SECARA ONLINE PENGGUNA APLIKASI SHOPEE
Authors: Sudirjo Frans , Santoso Aprih , Sobir Obing Zaid , Wahdi Nirsetyo , Suseno Suseno
Published: December 2024

Maksud riset ini ialah untuk investigasi faktor pengaruh keputusan pembelian online pada pengguna aplikasi Shopee. Faktor tersebut terdiri dari Islamic advertising etnics, psikologi konsumen dan lingkungan sosial. Riset ini menerapkan teknik kuantitatif dan dianalisis menggunakan IBM SPSS versi 21. Sampel diambil dengan purposive sampling method maka didapat 110 responden yang diperoleh melalui penyebaran kuisioner kepada para pengguna Shopee di Lombok Timur secara online melalui WhatsApp. Data dianalisis melalui beberapa tahap pengujian. Alhasil riset ini menunjukkan Islamic advertising etnics  dan Psikologi Konsumen berdampak signifikan dan positif pada keputusan pembelian online, tetapi lingkungan sosial belum mempunyai pengaruh pada keputusan pembelian online. Riset ini dapat menjadi bahan acuan bagi perusahaan untuk selalu bisa mempertahankan aspek Islamic advertising etnics dan psikologi konsumen dalam merancang dan menentukan kebijakan marketing yang efektif dan efisien. Kata Kunci: Keputusan Pembelian; Shopee; Islamic Advertising Etnics; Psikologi Konsumen; Lingkungan Sosial AbstractThe purpose of this research is to investigate factors influencing online purchasing decisions on Shopee application users. These factors consist of Islamic advertising ethnicity, consumer psychology and social environment. This research applied quantitative techniques and was analyzed using IBM SPSS version 21. The sample was taken using a purposive sampling method so that 110 respondents were obtained by distributing questionnaires to Shopee users in East Lombok online via WhatsApp. Data was analyzed through several stages of testing. As a result, this research shows that Islamic advertising ethnicity and consumer psychology have a significant and positive impact on online purchasing decisions, but the social environment does not yet have an influence on online purchasing decisions. This research can be a reference material for companies to always be able to maintain aspects of Islamic advertising ethnicity and consumer psychology in designing and determining effective and efficient marketing policies. Keywords: Purchase Decision; Shopee; Islamic Advertising Ethnics; Consumer Psychology; Social environment
PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PRILAKU KONSUMTIF WARGA DESA PANGGUNGROYOM KECAMATAN WEDARIJAKSA KABUPATEN PATI
Authors: Rianto Sugeng , Wiari Asah , Chasanah Siti Nur
Published: December 2024

Consumptive behavior is an activity of excessive and unplanned consumption of goods or services, which are not even needed in everyday life. This study aims to determine the effect of financial literacy and lifestyle on consumptive behavior in residents of Panggungroyom Village, Wedarijaksa District, Pati Regency. This study used a population of Panggungroyom Village, Wedarijaksa District, Pati Regency, namely 3,428 residents.  The collection of samples in this research is using Random Sampling technique.The data collection technique for this research is in the form of a questionnaire or questionnaire. The data analysis technique used is the classical assumption test and multiple regression analysis using SPSS 25 software. The results of this study indicate that financial literacy and lifestyle influence consumptive behavior. With a coefficient of determination)  of 0.527 or 52.7%, which means that financial literacy and lifestyle have an effect of 52.7% on consumptive behavior, while the remaining 47.3% is influenced by other variables not explained in the this research.
PENGARUH KOREAN WAVE, BRAND AMBASSADOR, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE
Authors: Satrio Danang , Ambawani Eliza Tri
Published: December 2024

Penelitian ini bertujuan untuk mengetahui pengaruh korean wave, brand ambassador, dan brand image terhadap keputusan pembelian pada e-commerce Shopee. Populasi dalam penelitian ini adalah pengguna Shopee Indonesia yang pernah berbelanja melalui Shopee. Jumlah sampel dalam penelitian ini adalah 100 responden dengan teknik penarikan sampel non-probability sampling dengan metode purposive sampling. Teknik pengumpulan data dalam penelitian ini adalah data primer dengan menyebarkan kuesioner melalui media sosial. Hasil penelitian ini menunjukkan bahwa korean wave berpengaruh positif dan signifikan terhadap keputusan pembelian, brand ambassador berpengaruh negatif dan signifikan terhadap keputusan pembelian, dan brand image berpengaruh positif dan tidak signifikan terhadap keputusan pembelian.
PENERAPAN TEORI KEUANGAN MODERN: FAKTOR DETERMINAN NILAI PERUSAHAAN PADA INDUSTRI FOOD AND BEVERAGE
Authors: Triani Triani , Adnanti Wenny Ana , Khobir Fatkhul
Published: December 2024

The study aims to determine the effect of Capital Structures, Profitability, and Firm Size of Company Value in food and beverage companies listed on the Indonesia Stock Exchange. The data used was obtained from the company’s audited financial statements on the Indonesia Stock Exchange during the study period. The population of this research is the companies in the food and beverage sector during 2019-2021 which amount 92 companies. Based on certain criteria there are 18 samples by using purposive sampling method. Method of analysis used was multiple linear regression analysis using SPSS program. The result showed the Capital Structure and Profitability have positive significant effect on company value in food and beverage companies listed on the Indonesia Stock Exchange during 2019-2021. While the Company Size does not affect the value of the company value in food and beverage companies listed on the Indonesia Stock Exchange during 2019-2021
ANALISIS PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA KARYAWAN BIDANG OTOMOTIF)
Authors: Maranata Bonaventura Hendrawan , Widyaningtyas Dian Prasetyo
Published: December 2024

This research aims to determine, explain and analyze the influence of Workload and Work Stress variables on Employee Performance (Case Study of Automotive Employees). This research was conducted using descriptive and verification methods. The sample in this study was 100 employees who worked in the automotive sector (motorcycle repair shop, car repair shop). The data collection technique used in this research was distributing questionnaires. Data analysis used in this research includes correlation analysis, multiple linear regression analysis, and scale range analysis.The results of this research at a significance level of 5% are, (1) Workload has a positive and significant effect on employee performance (2) Excessive work stress has an effect on employee performance (3) Workload and work stress simultaneously have a positive and significant effect of. This means that location and motivation variables contribute 61% to employee performance (case study of employees in the automotive sector), and the remaining 38.5% is the contribution made by other variables not mentioned in this research.Keywords: Workload, Job Stress, Employee Performance.
PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP KUALITAS KEPUTUSAN MELALUI KARAKTERISTIK SISTEM AKUNTANSI MANAJEMEN DENGAN SALING KETERGANTUNGAN SEBAGAI VARIABEL MODERATING
Authors: Alliyah Siti
Published: December 2024

Management Accounting System (MAS) is a procedure and systems formal that useinformation to maintain and provide an alternative of the various activities the company.Characteristics of accounting information management useful based on managerialperceptions as decision makers are categorized into four properties, namely the scope,timeliness, aggregation, integration. This research aims to test the effect of the use ofinformation technology to the quality of decisions through the characteristics ofmanagement accounting system (SAM) with interdependence as a moderating variable.This research use survey method with sampel is Small and Medium Enterprises (SMEs) inKabupaten Rembang, with cluster sampling obtained sample 138 SMEs. Data werecollected by means of questionnaires directly deliver to the address of the respondents,as well as its own returns the address of the respondents picked according topredetermined promise. Analysis of the data using linear regression. This researchsuggest that information technology influence positive to SAM and SAM influencepositive to decision quality. This is suggest that SAM indirectly can mediate therelationship between information technology with decision quality. Morever, thisresearch also refer that the SAM influence on the quality of decisions is stronger whenmoderated by interdependence.Keyword: information technology, quality of decisions, characteristics of managementaccounting system, interdependence
STRATEGI PENINGKATAN KINERJA UKM PEMBUATAN TERASI DI KABUPATEN REMBANG
Authors: Maslichan Maslichan , Liana Dewi Dian Ayu
Published: December 2024

This research aims to analyze and prove the factors that directly affect their business strategy in order to improve the performance of the terasi production in the district of Rembang and to analyze and prove the factors that directly affect business strategy in order to improve the performance of the terasi production in the district of Rembang. Respondents in this study were managers or owners of terasi production in the district of Rembang. The analysis technique uset test track path. The results of this study concluded that education, skill, and environmentally significant positive effect on improvement of the business strategy of terasi production in the district of Rembang. As well as education, skills, and environment as well as good business strategy will accelerate the improvement of business performance of terasi production in the district of Rembang.Keywords: performance improvement, the business strategy, education, skills and the environment.
PERANCANGAN SISTEM PENJUALAN AYAM BROILER PADA PERUSAHAAN RUMAH POTONG AYAM PUTRA DEWI SAMUDRA DI JATIWANGI
Authors: Yudianto Agus , Nida Robbani
Published: December 2024

Sales System Broiler Chickens Rumah Potong Ayam Putra Dewi Samudra is a design system that records sales of sales transactions chicken, chicken purchase transaction, the addition of employee data, additional data supplier, sales reports and statements chicken chicken  purchases . System development method used to build this application is the waterfall mode . Whereas at this stage of the analysis and design of the system is done with tersktruktur approach. Analysis of the results of the data collection system based on the method of observation, interview, and literature study. The design of the system outlined by designing Activity Diagram, Entity Relationship Diagram (ERD), interface design, process design, and the design output. The implementation phase of this chicken sales system using VB.Net programming language. Thus the sales system can help sales data in the Rumah Potong Ayam Putra Dewi Samudra.Keywords: sales system , vb.net
ANALISIS PENGARUH MOTIVASI INTRINSIK TERHADAP KEPUASAN KERJA YANG BERDAMPAK PADA KINERJA KARYAWAN DI PT. JHONS GF SEMARANG
Authors: Guritno Bambang , Prabowo Heri
Published: December 2024

This research analyzes many factors which influence of the employees working. The pupose of the research is fainding many factors which influence the employee working. The contents is intrinsic motivation and satisfied of working releated with the influence the employee working. The object of this research is employees of PT. Jhons GF.Purposive sampling which choisen is to find out the data which needed in this studies there are 85 responden and all of the are PT. Jhons GF employee. The data analysis used SPSS program 19 series. Before doing regreesion analysis, the process analysis is trought many steps whisvh one of the is validity analysis, reiability test and classic assumtion test.In this research has three hypothesis and depards of the research analysis show tht three hypothesis are acepted, it means the conclution of this research intrinsic motivation it influence satisfied of working towards increasing of employees working. Kata Kunci : intrinsic motivation, satisfied of working and employees working
PENGARUH PERLAKUAN ISTIMEWA, PERSEPSI INVESTASI HUBUNGAN DAN KOMUNIKASI INTERPERSONAL TERHADAP KUALITAS HUBUNGAN (STUDI KASUS PT. BPD DIY CABANG WATES)
Authors: Tahwin Muhammad , Prasiwi Septarani
Published: December 2024

This study aims to analysis the preferential treatment, perceived relationship investment, and interpersonal communication as key factors influencing relationships quality. Analysis was performed on PT. BPD DIY Cabang Wates. A quantitative approach is employed. The data gathered using a survey method with questionnaire as an instrument of measurement. Scale which used to measure the answers of questionnaires questions using a likert scale with n=220 respondents as the samples. The data were analyzed using multiple regression analysis. Preferential treatment, perceived relationship investment, and  interpersonal communication found have a positive significant impact on the relationship quality in PT. BPD DIY Cabang Wates. Keywords: preferential treatment, perceived relationship investment, interpersonal communication, and relationships quality
Business Model sebagai Strategi bersaing untuk Pelaku Bisnis Pemula Studi kasus: Bisnis Hijab
Authors: Christanti Yunitasari , Umar Abdullah , Sasongko Agung Hari , Widyastuti Indira Tyas
Published: December 2024

In this era has begun many emerging businesses with small and medium scale managed by beginners who notabene they have no experience in business. With the sophistication of technology and also easy access through social media, facilitate the beginners of this business do business activities. New business is starting to bloom now is a hijab business. In social media, many hijab merchants offer various hijab models. Already emerging also beginners businessmen who produce their own hijab and make their own labels. They are usually the mothers who have sewing skills then they develop by designing their own hijab model that is the trend now, and try to produce and market it with their own label. Since such businesses are already emerging, newbies must have a mature business plan to avoid being run over by their competitors. Business Model Canvas should be developed for business planning as well as SWOT Analysis to design the improvement business. This research uses qualitative method to know how big role Business Model Canvas for beginners business also SWOT analysis which role to make repair business. Keywords: Business beginners, Business Model Canvas, SWOT Analysis
ANALISIS PENGARUH EMOTIONAL QUOTIENT, INTELLIGENCE QUOTIENT DAN SPIRITUAL QUOTIENT TERHADAP KEPUASAN KERJA DAN KINERJA GURU DI SEKOLAH LUAR BIASA NEGERI BATANG
Authors: Anjarini Ary Dwi Anjarini
Published: December 2024

The main purpose of this study is to strengthen and analyze emotional intelligence, intellectual intelligence and spiritual intelligence to job satisfaction and performance of teachers in the School of Extraordinary Affairs of Batang.    Data were obtained as many as 18 respondents from 18 questionnaires distributed. This research was conducted by using concept. (PLS) for data analysis.   The findings of this study indicate that emotional quotient has no effect on job satisfaction, intelligence quotient has an effect on job satisfaction, spiritual quotient has an effect on job satisfaction, and emotional quotient influence teacher performance, intelligence quotient has no effect on teacher performance, spiritual quotient has no effect on teacher performance , and job satisfaction have a significant effect on teacher performance. Keywords : emotional quotient, intelligence quotient, spiritual quotient, job satisfaction, teacher performance.
PENGARUH MEDIA SOSIAL TERHADAP PENJUALAN PRODUK CAMILAN LOKAL SECARA ONLINE
Authors: Handaruwati Indah
Published: December 2024

Technological developments such as the existence of social media is now widely used as a sales promotion tool. This encourages local marketers of snack products to create an account on social media in this case is facebook. Marketers who are mostly small and medium-sized businesses do various activities in social media to get closer to their buyers, which in turn can increase sales of their products. The purpose of this study is to to describe the activities of local snack marketers in facebook social media and to know what factors in facebook social media that can affect the sale of local snack products online. MethodThis research is quantitative. The sample size is 30 respondents of local snack product marketers through social media facebook. Sampling is done by purposive sampling technique that is sampling done to someone who fulfill the criteria of having local snack business, having at least one active local snack facebook account, actively doing marketing activity in the account. In this research, there are two variables, namely facebook social media variables are Knowledge Level, Number of Friends, Activity in Social Media and Completeness of Product Information (X) and local snack product sales variables online (Y). Analysis in this research using multiple linear regression analysis. The results achieved in this research is that all four dimensions of social media facebook all have a significant influence on sales of local snack products online which is Social Media Knowledge Level factor of 34.44%, Number of Friends by 25.64%, Social Media Activity of 57.57% and completeness Product Information is 40.05%. Keywords: social media, online sales
INTEGRASI GENDER DALAM PENGEMBANGAN POTENSI KEMITRAAN YANG BERBASIS KEARIFAN LOKAL MASYARAKAT PESISIR REMBANG
Authors: Ngadenan Ngadenan , Nurhidayati Anik Nurhidayati
Published: December 2024

Penelitian Integrasi Gender Dalam Pengembangan Potensi Kemitraan  Yang  Berbasis  Kearifan  Lokal Masyarakat Pesisir Kabupaten Rembang, dilaksanakan di wilayah pesisir Kabupaten Rembang pada lima desa yaitu Desa Tasik Agung, Desa Punjulharjo, Desa Dasun, Desa Pandangan, Desa Bonang. Desa-desa tersebut berada disepanjang pantai utara namun ha tidak menjamin bahwa kualitas sumber daya tinggi, ini tampak pada rendahnya pendidikan ibu-ibu rumah tangga. Meski pendidikan perempuan di pesisir Kabupaten Rembang masih rendah, tetapi hal itu tidak menghalangi mereka untuk berperan aktif dalam wilayah publik. Jika kegiatan berdagang ikan di pasar, dikategorikan sebagai pekerjaan di luar rumah, maka, perempuan pesisir Kabupaten Rembang lebih dominan dibandingkan laki-laki, temasuk dalam hal pemenuhan kebutuhan ekonomi rumah tangga.Masalah peran-peran perempuan seperti ini tidak dianggap sebagai yang utama. Kegiatan ekonomi perempuan dianggap sebagai pelengkap yang membantu pekerjaan laki-laki atau suami. Kegiatan ekonomi kenelayanan perempuan pesisir, terutama lembaga non-ekonomi terbukti sangat membantu pengembangan ekonomi mereka. Pengembangan lembaga ekonomi tersebut bisa dilakukan sejauh perempuan dilibatkan sebabagi subyek dalam pengembangan organisasi ekonomi. Keikutsertaan pemerintah, laki-laki dan pihak-pihak luar dalam pengembangan organisasi ekonomi perempuan, harus lebih dari sebagai ‘pelengkap’. Kata kunci: gender, masyarakat pesisir, pertumbuhan ekonomi
PENGARUH MODAL SOSIAL DAN LEADER MEMBER EXCHANGE TERHADAP KINERJA MELALUI KOMITMEN ORGANISASIONAL
Authors: R.M. Firdaus R.M. Firdaus
Published: December 2024

This study aimed to find out the effects of Social Capital and LMX (leader member exchange) on the Performance through Organizational Commitment studies on Kisnala Batik Pekalongan firm. The population of this study was all employees ofKisnala Batik Pekalongan with the number of 150 people. This study usedproportional random sampling which is a way of sampling by selecting each sampling unit in accordance with the size of the sampling unit so that the sample became 100 people. The hypothesis testing was done by using direct and indirect hypothesis test or mediation test. Based on the study, the results showed that:The effects of Social Capital on Organizational Commitment were insignificant, Leader Member Exchange (LMX) had significant and positive impact on Organizational Commitment., Social Capital had a significant and positive impact on Performance, The effects of Leader Member Exchange (LMX) on the Performance were insignificant.,Organizational Commitment had significant and positive impact on Performance. Keywords: Social Capital, Leader Member Exchange (LMX), Performance, and Organizational Commitment
MODEL PENINGKATAN KINERJA USAHA KECIL DAN MENENGAH MENGGUNAKAN THE DREAM HOUSE MODEL (Studi Kasus Industri Batik Tulis Lasem Kabupaten Rembang)*
Authors: Muhammad Tahwin , Novi Kusumaningsih
Published: December 2024

This research aims to formulate the performance enhancement model related with thecharacteristic of Batik Tulis Lasem industry. The data used is the primary data taken fromdistributed interviews and questionnaires to the entrepreneurs. Method and processing dataused is Ishikawa diagram, Importance Performance Analysis (IPA), The Dream House Model andForce Field Analysis. The research results: 1) Ishikawa Diagram Analysis shows that humanresources factor is the main cause of Batik Tulis Lasem industry problem. 2) Importanceperformance analysis (IPA) shows that there are three indicators of quadrant 1 and sevenindicators of quadrant III should be corrected and becomes the model pillar of performanceenhancement. 3) The dream house model as Batik Tulis Lasem performance enhancement modelhas four main pillars related with the organization management, productivites, product qualitiesand also marketing. 4) The main strategy in enhancing the performance of Batik Tulis Lasem isimproving of organization management, productivities, product qualities and integratedmarketing. The managerial implication as the research result is: 1) Giving training including fourmanagement aspects (management of human resources, production management, financesmanagement and marketing management); 2) The government facilities as the effort to developBatik Tulis Lasem industry.Key words: performance, Ishikawa Diagram, Importance Performance Analysis, The DreamHouse Model, and Force Field Analysis.
ANALISIS FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN
Authors: Prabowo Heri
Published: December 2024

This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.
ANALISIS FAKTOR YANG MEMOTIVASI MAHASISWA BERWIRAUSAHA (Studi pada Mahasiswa STIE YPPI Rembang)
Authors: Dewi Dian Ayu Liana , Azizi M. Zakky Wahyuddin
Published: December 2024

The purpose of this study was to determine what factors influence entrepreneurial motivation in 2014 STIE YPPI Rembang students. These factors include: self-efficacy that increases student motivation to gain success with entrepreneurship, risk tolerance, desire to feel freedom in work, and the influence of the entrepreneurial environment.This research uses quantitative descriptive method. The population of this study is the total 2014 STIE YPPI Rembang students, both from the Management study program and from the Accounting study program. Samples taken were 100 students of Management and Accounting study programs. Data collection uses questionnaires, interviews and documentation. Questionnaire with only 66 questionnaires. The sample technique used in this study was proportionate stratified random sampling. Test data analysis using validity, reliability, multiple linear regression tests.The results of this study indicate that all the independent variables, both the variables of self-efficacy in entrepreneurship, tolerance of risk, and the desire to feel freedom in work have a positive and significant influence on the desire and motivation of students for entrepreneurship.
PENGARUH MOTIVASI, KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DI PERSEROAN TERBATAS BANK NEGARA INDONESIA (PERSERO) TERBUKA KCU TEGAL
Authors: Deasy Deasy , Ratih Ratih
Published: December 2024

The purpose of this study is to determine the effect of motivastion, job satisfaction, work environment on employee performance PT Bank Negara Indonesia (Persero) Tbk KCU Tegal.Data were obtained through questionnaires and interviews. The sample used in the study of 108 respondents. Results are expected to provide useful information to both leaders and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis using multiple regression analysis to determine the effect of independent variables on the dependent variable, but before the test is done first tested the validity and reliability testing as well as testing requirements.The analysis shows that there is there is the influence of motivation on the performance, the influence of experience on the performance, and influence work environment positively and significantly to the performance of Employee PT Bank Negara Indonesia (Persero) Tbk KCU Tegal.
Pengaruh Viral Marketing Melalui Instagram Terhadap Minat Beli Produk Camilan Khas Daerah Secara Online
Authors: Handaruwati Indah , Dewi Adhita Maharani
Published: December 2024

This research will examine the Influence of Viral Marketing Through Instagram which consists of Messenger, Message and Environment Toward the Interest of Buy Typical Local Snack Products. The purpose of this study to describe the activities of SMEs regional snack products in promoting their products through the media instagram. Promotion through social media instagram visual displays are expected to attract interest to buy snack products. This study uses questionnaires as a research instrument to obtain data from consumers of regional snack products in Instagram. In this study the respondent's criteria is the followers active Instagram snack products typical of the region, as well as respondents must follow at least one account of regional snack products in Instagram with the number of samples planned is 200 people obtained from the spread of questionnaires online through gogle form, monkey surveys, email and directly.             The results of data processing of this study show a linear simultaneous relationship between the independent variables Messenger, Message and Environment dependent variable that Interest Buy Local Products Typical Snacks. Partially any independent variables of Messenger, Message and Environment have a linear influence on variables dependent Buy Interest Typical Regional Snack Products. While the independent variables Environment has a dominant influence on variables dependent Buy Interest Snack Products Regional Typical Online compared to other independent variables. The result of multiple linear regression shows the variables of Environment influenced 51.5%, Messenger 24.1% Message 12.0% to Buy Local Area Typical Buy Interest.             The results of this study are expected to contribute positively to business actors in marketing regional special snacks online, faculty in college and further research.
PERAN SUSTAINABILITY REPORT SEBAGAI ANTESEDEN TERHADAP MANAJEMEN LABA DAN PENGARUHNYA PADA COST OF EQUITY (Studi Empiris Pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Tahun 2013 - 2016)
Authors: Hanifah Risti Hanifah , Rohman Abdul , Harto Puji
Published: December 2024

This study aims to examine empirical evidence on the role of sustainability report as an antecedent variable to earnings management, tthrough discretionary accruals and cost of equity that is performed on companies listed on the Exchange Indonesia Securities in 2013-2016.The sample in this study using non-financial companies with a total sample of 78 selected companies with purposive sampling as sampling technique. This study uses Partial Least Squares (PLS) based on variance as a measuring instrument. The data obtained were analyzed by using is WarpPLS 5.0 application.Based on finding shows the importance of sustainability report role seen from each aspect in its influence to earnings management and cost of equity in company. Be concluded that sustainability report consisting of economics and social aspects have a positive effect on earnings management, while the environmental aspects negative affect on earnings management, earnings management have a negative effect on cost of equity and earnings management have a negative effect on cost of equity with the company size as a control variabel.
ANALISIS STUDI KELAYAKAN USAHA PENDIRIAN HOME INDUSTRY OLAHAN BUAH MANGGA DI DESA PAWIDEAN JATIBARANG KABUPATEN INDRAMAYU
Authors: Yudianto Agus , Nurpratama Meddy
Published: December 2024

Home   Industry  rumah mangga   usahanya masih terus-menerus melakukan inovasi dan pengembangan mengingat usaha ini masih dalam tahap perintisan. Pendirian home industry  olahan mangga ini diharapkan  lebih menarik minat para konsumen, sehingga mampu meningkatkan penghasilan dan laba usaha dengan produk yang lebih bervariasi. Rencana pendirian usaha tersebut memerlukan adanya analisis studi kelayakan untuk menilai apakah usulan proyek tersebut diterima atau ditolak.Pada Peenelitian  ini    yang  digunakan    yaitu dengan deskriptif. berisi tentang gambaran mengenai lokasi perusahaan dan kelayakan usaha ditinjau dari berbagai aspek-aspek tertentu. Dengan  memilih jenis  deskriptif karena menyajikan data yang lebih akurat, selain itu bentuk yang sederhana, dan teknis yang mudah dipahami. Dan Menggunakan anlisa investasi.Analisis finansial dengan menggunakan  modal  sendiri  dikatakan  layak  berdasarkan hasil  perhitungan  kelayakan  investasi  yang meliputi  Payback  Period  (PP),  Net  Present Value (NPV), Internal Rate of Return (IRR), dan Profitability Index (PI), karena masing- masing            perhitungan     memenuhi     kriteria investasi, dimana nilai PP atau jangka waktu pengembalian modal kurang dari umur investasi (5 tahun), nilai NPV yang positif atau lebih besar dari nol, nilai IRR yang lebih besar dari tingkat suku bunga deposito , dan nilai PI yang lebih besar dari satu.
PENGUATAN KOMPETENSI KEWIRAUSAHAAN DAN INOVASI PRODUK SEBAGAI PENENTU KINERJA UKM
Authors: Choidah Noer , Nurdina Nurdina , Ariprabowo Tri
Published: December 2024

Tujuan penelitian ini untuk memberikan wawasan praktis dan teoritis tentang bagaimana usaha kecil dan menengah (UKM) menyesuaikan dan mengembangkan lebih lanjut kompetensi kewirausahaan, inovasi produk dan kinerja usaha UKM di Surabaya. Penelitian ini menggunakan metode kuantitatif dengan mengunakan kuesioner untuk pengumpulan data. Jumlah sampel yang digunakan   sebanyak 119 responden dengan menggunakan teknik purposive sampling. Partial least Square (PLS) digunakan untuk pengolahan data. Berdasarkan hasil analisis data disimpulkan bahwa kompetensi kewirausahaan berpengaruh signifikan terhadap kinerja usaha, kompetensi kewirausahaan berpengaruh signifikan pada inovasi produk. Namun inovasi produk tidak berpengaruh signifikan terhadap kinerja usaha UKM. Kata Kunci: Kompetensi kewirausahaan, inovasi produk, kinerja usaha
FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGINAP DI HOTEL BERBINTANG
Authors: Prabowo Heri , Sutrisno Sutrisno , Darmaputra Mochamad Fadjar , Putri Noventina Karina
Published: December 2024

Penelitian ini dilakukan bertujuan untuk menganalisis faktor yang mempengaruhi keputusan menginap di hotel berbintang. Faktor yang dianalisis antara lain fasilitas dan word of mouth. Responden dalam penelitian ini adalah tamu yang menginap di hotel. Teknik analisis data dengan model persamaan structural (SEM) modelling dengan AMOS seri 22. Hasil analisis menunjukan bahwa fasilitas berpengaruh terhadap word of mouth dan keputusan menginap, begitupun juga word of mouth berpengaruh terhadap keputusan menginap. Selain itu kedudukan word of mouth mampu mendorong seseorang untuk mempercepat dalam pengambilan keputusan menginap yang di pengaruhi oleh fasilitas.
Title Prototype of a Mobile-Based Interactive Application for Tourist Search in Nabire
Authors: Prayitno Gunawan , Bouk Gatrida
Published: December 2024

The Nabire area in Papua Indonesia has rich natural tourism potential, including attractive lakes and beaches. However, the low interest of tourists in visiting is caused by a lack of information and promotion about this tourist destination. The lack of efforts to disseminate information and promotions has resulted in low numbers of tourist visits, both domestic and international. This research aims to overcome this problem through the development of an interactive mobile application designed to facilitate access to comprehensive and up-to-date tourist information in Nabire. This research methodology uses a Design Thinking approach which consists of five stages: empathy, determination, ideation, prototype, and test. At the empathy stage, observations and interviews were carried out to understand user needs, which revealed that easily accessible and complete tourism information was still very much needed. The determination stage concluded that the main problem was the lack of accessibility of integrated and up-to-date tourism information. The ideation stage produced several potential solutions, including creating an application that provides complete information about tourist attractions, ticket prices, locations, images and videos. In the prototype stage, the application is designed using Figma to showcase important features and produce an initial model that can be tested. The prototype results include a main page, a short tourist description, a photo gallery, and a tourist video. The testing phase is carried out using the black box method to ensure the application functions operate as expected. Test results show that the application can display dashboard pages, short tourist descriptions, photo galleries and videos well.
Optimizing Publisher Revenue in Digital Marketing Using Decision Trees and Random Forests
Authors:   Assistant Professor Institute of Banking and Finance, Bahauddin Zakariya University Bosan Road Multan, Multan, Irfan Muhamad
Published: December 2024

This study explores the optimization of reserve prices in real-time first price auctions within digital advertising using decision tree and random forest algorithms. The dataset used includes 567,291 entries covering various variables such as impressions, bids, prices, and revenue, providing a comprehensive view of auction dynamics over a full year. The decision tree model achieved a Mean Squared Error (MSE) of 0.1347 and an R² score of 0.731, indicating a reasonable level of accuracy in predicting reserve prices. In contrast, the random forest model significantly outperformed the decision tree model with an MSE of 0.0789 and an R² score of 0.842, demonstrating superior predictive power and robustness. The analysis revealed that the application of these machine learning models significantly enhances the accuracy and reliability of reserve price predictions, helping publishers to optimize their revenue. The findings show that by setting optimal reserve prices based on the models' predictions, publishers can minimize the risk of underselling ad inventory and maximize revenue, as evidenced by a 15% increase in revenue observed in a case study after implementing the random forest model. The study also provides insights into bidder behavior, particularly bid shading strategies, highlighting how bidders adjust their bids in response to different reserve price settings. Higher reserve prices tend to reduce bid shading, resulting in more competitive and balanced auctions. The practical implications for digital marketing include enhanced strategic decision-making for publishers and a more transparent and predictable bidding environment for advertisers. Despite the promising results, the study acknowledges limitations such as reliance on historical data from a single ad exchange platform and the assumptions inherent in the models. Future research should expand the dataset to include multiple platforms and explore more advanced machine learning techniques to further improve reserve price optimization. Overall, this research underscores the potential of leveraging data science and machine learning to transform digital advertising strategies, driving higher revenue and efficiency in the industry.