bluuebunny/crossref_metadata_2025 huggingface dataset:
Organizational Culture, Distributional Justice, And Procedural Justice
Authors: Nasruji Nasruji  , Debiyanti Kune  , Fitri Devi Lestari Izaak  , Ade Risna Sari  , Abdul Manap
Published: November 2023

The aim of this study is to investigate the relationships between organizational culture, distributive justice, and procedural justice. Employees at Armor Kopi Bandung made up the study's target group, and incidental sampling was used for the sampling process. The study makes the following assumptions: there is employee churn; employee absenteeism varies; and some employees work part-time. 92 respondents completed a questionnaire to gather information, which was then examined using multiple linear regression analysis. The study's conclusions show that organizational culture, distributive justice, and procedural justice all significantly and favorably influenced organizational commitment. The findings have implications for business executives by assessing factors including organizational culture, distributive justice, and procedural justice, all of which are still low as indicated in the discussion section. This will help to encourage increased organizational commitment.
Influence of Social Media Marketing, Product Quality, and Brand Image On Customer Loyalty Through Customer Satisfaction (Study on La Moringa Consumers, NTT)
Authors: Muh K Bonesaputra Rukman  , Heri Praktikto  , Wening Patmi Rahayu
Published: November 2023

The purpose of this study was to determine the effect of Social Media Marketing, Product Quality, and Brand Image on Customer Loyalty through Customer Satisfaction on La Moringa NTT consumers. quantitative research using descriptive and explanatory research methods, for data processing using SEM-PLS. Survey data was collected online and it was found that 217 respondents were La Moringa consumers. Social Media Marketing, Product Quality, and Brand Image have a positive and significant effect on Customer Satisfaction, H1, H2 and H3 are accepted. Social Media Marketing, Product Quality, and Brand Image have a direct positive and significant effect on Customer loyalty, Customer Satisfaction has a positive and significant effect on Customer loyalty H4, H5, H6, and H7 are accepted. Whereas Customer Satisfaction has a positive and significant effect on mediating Social Media Marketing, Product Quality, and Brand Image on Customer Loyalty, H8, H9, and H10 as mediating variables are accepted
Problems of Business Education in Junior High Schools (SMP): Systematic Literature Review (SLR)
Authors: Moh Nasir Jazuli  , Abdul Wahab  , Dian Mulyasari  , Aniek Indrawati  , Ludi Wishnu Wardana
Published: November 2023

This study aims to determine the problems of implementing business education in social studies as an implementation of entrepreneurship at the junior high school level. This study uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that there was still a lack of understanding of junior high school students in the concept of business education in social studies lessons, because the delivery of material was often not accompanied by existing examples and too much material was presented. In addition, students are less motivated to look for reference materials related to the material provided. Based on the analysis of the subject syllabus in social studies, the material taught is too dense but lacks depth and the expected competencies are not clear. In addition, learning activities are still centered on the teacher. The results of the analysis of reference books to see the contents of the material, especially the main economic activity material. How the material is presented, examples, practice questions, and assignments in accordance with the existing subject syllabus. After the basic economic activity reference book is reviewed as teaching material in accordance with the syllabus that has been developed.
MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR)
Authors: Amelia Setyawati  , Iradah Rahman  , Adelia Rahma  , Farij Ibadil Maula
Published: November 2023

One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs.
Antecedents of Nurse Job Satisfaction at Dr.Midiyato Suratani Tanjungpinang Navy Hospital
Authors: Satriadi Satriadi  , Anoesyirwan Moeins  , Alex Zami
Published: November 2023

This study aims to determine the effect of work-life balance and work fatigue on nurses' job satisfaction at Dr.Midiyato Suratani Tanjungpinang Navy Hospital. The methods used in this study are descriptive and verifiative studies. The data collection technique used questionnaires distributed to nurses at the Dr. Midiyato Suratani Tanjungpinang Navy Hospital. The population was 132 nurses. While the qualified sample was 100 nurses using the Isaac and Michael table with an error rate of 5%. Data analysis using multiple regression using the JASP program. The findings of this study stated that work-life balance and work fatigue had a positive and significant effect on job satisfaction variables. The magnitude of the variable contribution of work-life balance and work burnout was 20.8% to job satisfaction. While the remaining 79.2% was influenced by other variables such as work stress, work attachment, compensation and organizational culture that were not examined in this study.
The Influence of Promotion, Price and Brand Image on Purchasing Decisions
Authors: Osi Ayudia  , Rina Ayu Vildayanti
Published: November 2023

The purpose of this research is to determine the influence of promotion, price and brand image on purchasing decisions for the Homedoki Furniture Store in Tangerang. This research uses a Non Probability Sampling technique using a saturated sample method. The population in this study was 35 respondents. This research was carried out using the multiple linear regression method assisted by the SPSS version 25 program and Microsoft Excel 2013. The results of the research used the Multiple Linear Regression Analysis Method Y = 1.166 + 0.474 (X1) + - 0.152 (X2) + 0.656 (X3) + € , so it can be concluded that Promotion has a significant effect on Purchasing Decisions, Price has no effect on Purchasing Decisions, and Brand Image has a significant effect on Purchasing Decisions.
Preparation Of Simple Financial Statements For MSME Using Microsoft Excel Accounting Application
Authors: Hasmawati Hasmawati  , Chrestiana Aponno  , Septina Louisa Siahaya  , Rendy Usmany
Published: November 2023

The Mawar Ikat Weaving Group in Tawiri village or negeri has not been able to record accounting or prepare financial reports in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (FAS MSMEs). This business has not implemented an automated accounting recording system yet and only uses paper. Besides, there is no human resources who understand accounting. Therefore, there is no financial reports according to FAS MSMEs. Financial reports are also recommended to be presented computerised, for example by using Microsoft Excel. Financial reports from Excel were chosen because they are neat, easy to read and understand, automatically calculated accurately, practical when there are changes, and cost-effective.The application of this standard is expected to help and facilitate the Mawar Ikat weaving business in preparing financial reports.This research is a type of action research aiming to improve the quality of a situation or problem by carrying out actions or interventions systematically planned and tested. Recording company transactions into journals and preparing financial reports involve several stages of the accounting process, namely Designing the List of Accounts, Recording Transactions in the Journal Posting to the Ledger, Preparation of the Balance Sheet, and Preparation of Financial Statements. The preparation of simple financial statements using the excel accounting application is a positive step for MSME players. Despite limited resources, a basic understanding of accounting and the ability to prepare financial statements will help MSMEs maintain the sustainability of their business and fulfil internal and external financial information needs.
Measuring The Contribution Of Financial Literacy In Building The Competitive Advantage Of MSMEs In Indonesia : Systematic Literature Review (SLR)
Authors: Amelia Sugangga  , Puji Handayati  , Arief Noviarakhman Zagladi
Published: November 2023

A country's economic growth cannot be separated from the role of Micro, Small and Medium Enterprises (MSMEs) as the backbone of a strong economy. MSMEs experience various problems, including limited access to resources, inadequate infrastructure, and the inability to compete on a larger scale. These factors become obstacles for MSMEs to optimize their potential and compete in an increasingly complex market . It is important for MSME players to improve their product advantages or marketing strategies, because MSMEs are one of the important business sectors in Indonesia. There are not many studies that systematically measure the contribution of financial literacy in building the competitive advantage of MSMEs, especially in the Indonesian context. This research tries to open a new space by using the Systematic Literature Review (SLR) method to detail the understanding of the concept of financial literacy and its implications for the competitive advantage of MSMEs in Indonesia. The importance of this research lies in the urgency to provide a more comprehensive view of how financial literacy can make a concrete contribution in establishing and maintaining the competitive advantage of MSMEs. Results of this research state that Financial literacy has a significant role in helping MSMEs face financial challenges and compete in a dynamic market. It is hoped that the results of this research can provide practical and policy implications for stakeholders, government and business people in increasing the financial literacy of MSMEs, so as to create an environment that supports the growth and competitiveness of MSMEs in Indonesia.
ARM TRUSTZONE AS A SECURITY FOR USER INTERACTION ON THE MOBILE PLATFORM
Authors: Lukman Santoso  , Moh Muthohir  , Ahmad Ashifudin Aqham
Published: November 2023

Smartphones have become an important part of human life until now, apart from making phone calls and other communication functions, smartphones are also used as tools for shopping, conducting banking transactions, and so on. This makes security Software on smartphones becoming more critical. trust execution environment technology was popularized to support care for users if the Operation System is compromised namely trust execution environment ARM TrustZone. This research focuses on User-Interaction and Input/Output audio input user interaction channels and proposes an application-transparent solution to keep the user communication strategy on mobile platforms using ARM TrustZone.

This research advantage the ARM TrustZone to bring a defended architecture for User Interface input for user interaction channels (T-User-Interaction) and Audio-Input/Output for VoIP calls (T-VoIP-C). The main objective is to establish that the architecture is clear for cellular utilization. All along trust execution environment-established research, one of the critical objections faced was the ability to safely prototype designs. In a trust execution environment study, it is generally necessary to cross hardware factors with the trust execution environment-Operation System, which could be impressive for non-hardware specialists, conditional on the base applicable from trust execution environment Operation System vendors. This research considers a simulation-based model (T-simulation) that cuts down the composition time and hardware background appropriate to frame a hardware situation for expectation execution situation prototyping.
EXPLORATION OF AMPLITUDE CODING CAPACITIES FOR Q-ML MODEL
Authors: Unang Achlison  , Dendy Kurniawan  , Toni Wijanarko Adi Putra  , Siswanto Siswanto
Published: November 2023

Quantum computing implements computation adopting environmental phantasm and the foundation of quantum mechanics to clear up the issues. This design of calculation has been demonstrated to serve the acceleration of some modern processing issues. Current evolution in quantum technology is emerging, and the application of learning design to this current instrument is developing. With enough prospects, the application of quantum development in the area of Machine Learning has come clear.

This research develops a TensorFlow Quantum (TF-Q) software framework model for machine learning functions. The two models advanced the application of material coding techniques from amplitude coding to constructing a case in the quantum learning model. This study aimed to explore the scope of amplitude coding to serve enhanced case establishment in learning techniques and in-depth investigation of data sets that bring insight into the practice data adopting the “Variational Quantum Classifier” (VQ-C). The emergence of this current method raises the investigation of how best this tool can be adopted, the aim is to provide several analysis explanations for the element of quantum machine learning that can be applied given the constraints of the actual device.

The results of this study indicate there are clear advantages to adopting amplitude coding over another technique as demonstrated by adopting the combination of quantum-humanistic neural networks in TF-Q. In addition, the different preprocessing steps can generate more aspect-affluent data while using VQ-C the no-charge lunch assumption dominance for quantum learning technique for humanistic models. The material even though conceal in quantum by unadvanced data preparation steps but involves new ways of understanding and appreciating these new methods. Future studies will lack expansion into multi-type of analysis models that are sufficiently advanced to be relevant in work similar to this.
The Implementation of Artificial Neural Networks for Stock Price Prediction
Authors: Akbar Maulana  , Enny Itje Sela
Published: November 2023

This research is based on a problem that is difficult to predict stock prices, especially for beginners. Stock prices are hard to predict because they are fluctuating. Users will be easier to predict stock prices through artificial neural networks using Multilayer Perceptron. This MLP is a variant of an artificial neural network and is a development of perceptron. The selection of the Multilayer Perceptron method is based on the ability to solve various problems both classification and regression. The research conducted by the author is a regression problem as the MLP is tasked to predict the close price or closing price of stock after seven days. The results of the model built are able to predict stock prices and produce good accuracy because the resulting RMSE value produced 0.042649862994352014, which is close to 0.

 

Keywords: Machine Learning, Stock Price Prediction, Neural Network, Multilayer Perceptron, MLP.
ASSESSING IRRIGATED WATER QUALITY BASED ON PHYSICOCHEMICAL PROPERTIES
Authors: Muhammad Qayyum Hamka  , Shiji Wang
Published: November 2023

In South Sulawesi's Takalar Regency, the Jeneberang River serves as irrigation water for neighboring areas. Several parameters, including electrical conductivity, pH, toxicity, soluble sodium, Sodium Adsorption Ratio (SAR), PI, MH, and Kelly's Ratio, were used to examine the development of water quality. The observation was conducted over three months in 2021: June (5 points), July (5 points), and August (5 points). The method for conducting physiochemical analyses was based on FAO and WHO guidelines. The study results suggest that the research locations' electrical conductivity meets the irrigation water quality standards. The nitrite concentration at the study locations ranged from 0.04 to 10.88 mg/L; thus, it was acceptable and below the standard limit level. The values of calcium and magnesium were 2.54-10.3 and 0.03 mg/L, respectively. The sodium concentration ranged between 4 and 7 mg/L. In addition, the potassium concentration in this study's water samples varied between 0.03 and 0.19 mg/L. Meanwhile, the SAR values range from 0.03 to 0.34 meq/L and are categorized as an excellent class. According Soluble Sodium Percentage standart water sample are categorized as excellent to eligible. KR, PI, and MH also indicate water sample in the suitable conditon for agricultural uses.  The lead concentration at all sites was constant, 0.027 mg/L. It also happens for cadmium measurements, which show a value always the same each month, specifically 0.001 mg/L. Eventually, the analysis of cations and anions indicates that the type of water is magnesium bicarbonate. In addition, based on Kelly's Ratio data, the Jeneberang River is suitable for agricultural irrigation.
MANAJEMEN STRATEGI MENINGKATKAN JUMLAH PENGUNJUNG MUSEUM KERIS NUSANTARA SURAKARTA PADA MASA PANDEMI
Authors: Darmaesti
Published: November 2023

This paper has a purpose to provide an understanding at the importance of museums as tourist attractions and places of learning or fun educational facilities and to find out the management strategies implemented by the Keris Nusantara Surakarta museum to increase visitors pandemic era. This research used qualitatif methodology by applying a qualitatif approach to the description of several relevant articles in collecting data and information and adjusting the problems taken, namely the data obtained based on site observations, literature review and document review. By visiting the Keris Nusantara Surakarta museum, it is hoped that a sense of nationalism will grow in visitors to be proud and love the homeland. The results showed that people’s interest to visit the museum in pandemic era is still low, so the management of the Keris Nusantara Surakarta museum must carry out several strategies to increase the number of visitors. The strategies that have been carried out are making public programs, changing the collection of kris so that visitors don't get bored with the collections on display, placing the keris donated by President Jokowi as an icon and attraction, equipping the museum with comfortable facilities for visitors, maintaining security and cleanliness of the museum area, preparing trained human resources.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP MINAT BELI PRODUK FASHION DI MARKETPLACE SHOPEE
Authors: Renny Dwijayanti Siti Khoirun Nisa
Published: November 2023

Shopee menjadi salah satu marketplace pilihan masyarakat Indonesia dalam berbelanja online untuk memenuhi kebutuhan esensial sehari-hari, salah-satunya yakni pemenuhan kebutuhan sandang. Fenomena ini menimbulkan terciptanya banyak pelaku bisnis memanfaatkan marketplace Shopee untuk menjual produk fashion dengan memberikan kelebihan dari produk yang ditawarkan. Riset ini bertujuan untuk mendiskripsikan pengaruh OCR & rating terhadap purchase intention barang fashion di marketplace Shopee. Jenis penelitian berupa penelitian kuantitatif, pengambilan sampel menggunakan metode non probability sampling, dan mendapatkan sampel berjumlah 96 responden. Populasi penelitian yang diambil yakni Mahasiswa Fakultas Ekonomika & Bisnis Universitas Negeri Surabaya. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian didapatkan variabel OCR & rating berpengaruh terhadap variabel purchase intention baik secara parsial maupun simultan. Koefisien determinasi menunjukkan 2 variabel independen memberikan sumbangan sebesar 69,1 % serta sisanya 30,9 % dipengaruhi variabel lain.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA PROPETINDO DI BANDARA SOEKARNO HATTA
Authors: Iis Noviyanti  , Elvera Medina Hijriatunnisa
Published: November 2023

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kepemimpinan terhadap kinerja karyawan. Selain itu, Penelitian ini juga meneliti bagaimana pengaruh lingkungan kerja terhadap kinerja karyawan. Serta untuk mengetahui bagaimana Pengaruh Kepemimpinan dan lingkungan kerja terhadap Kinerja Karyawan Pada PT. Angkasa Pura Propertindo Di Bandara Soekarno Hatta. Metode penelitian ini menggunakan metode deskriptif kuantitatif artinya penelitian ini memberikan gambaran suatu data yang dilakukan dalam hal untuk mengetahui adanya hubungan antara variabel bebas dan variabel terikat. Teknik sampling yang digunakan adalah metode teknik sampling jenuh, Teknik pengumpulan data dalam penelitian ini menggunakan teknik wawancara, observasi dan kuesioner. Data yang diperoleh oleh kuesioner dengan jumlah responden sebanyak 61 orang karyawan.Hasil penelitian ini adalah kepemimpinan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 26.107 + 0.293X1, nilai koefisien korelasi sebesar 0.434 artinya kedua variabel memiliki tingkat hubungan yang kuat dengan koefisien determinasi sebesar 18.8%. Uji hipotesis diperoleh t hitung > t tabel atau (3.697 > 2.001). Dengan demikian H0 ditolak dan H1 diterima artinya terdapat pengaruh signifikan antara kepemimpian terhadap kinerja karyawan. Lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 20.768 + 0.472X2, nilai koefisien korelasi sebesar 0.536 artinya kedua memiliki tingkat hubungan yang kuat dengan koefisien determinasi sebesar 28.7%. Uji hipotesis diperoleh t hitung > t tabel atau (4.872 > 2.001). Dengan demikian H0 ditolak dan H2 diterima artinya terdapat pengaruh signifikan antara lingkungan kerja terhadap kinerja karyawan. Kepemimpinan dan lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 15.666 + 0.191X1 + 0.386X2. Nilai koefisien korelasi diperoleh sebesar 0.598 artinya variabel bebas dengan variabel terikat memiliki tingkat hubungan yang kuat dengan koefisien determinasi atau pengaruh secara simultan sebesar 35.7% sedangkan sisanya sebesar 64.3% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (16.106 > 2,760). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh signifikan secara simultan antara kepemimpinan dan lingkungan kerja terhadap kinerja karyawan Pada PT. Angkasa Pura Propertindo di Bandara Soekarno Hatta.
PENGARUH PENGETAHUAN PERPAJAKAN DAN KESADARAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK DENGAN KEMAUAN WAJIB PAJAK SEBAGAI VARIABEL MEDIASI (Studi Kasus di KPP Pratama Salatiga)
Authors: Abdul Mallik
Published: November 2023

Amnesti pajak bertujuan untuk memberikan kesempatan kepada wajib pajak yang tidak patuh menjadi wajib pajak yang patuh, sehingga diharapkan dapat mendorong peningkatan kepatuhan. Namun masih banyak wajib pajak yang belum melaporkan kewajiban perpajakannya, hal ini menunjukkan bahwa kesadaran wajib pajak masih rendah terhadap kepatuhan wajib pajak. Banyak faktor yang dapat mempengaruhi kepatuhan pajak, antara lain: pengetahuan dan kesadaran pajak.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengetahuan perpajakan dan kesadaran perpajakan terhadap kepatuhan wajib pajak. Selain itu, untuk mengetahui apakah kesediaan wajib pajak dapat menjadi variabel mediasi. Populasi dalam penelitian ini adalah seluruh Wajib Pajak yang terdaftar di KPP Pratama Salatiga. Metode pengumpulan data dilakukan melalui angket, observasi dan studi kepustakaan. Analisis data dilakukan dengan regresi berganda, analisis jalur dan analisis Sobel.Hasil penelitian ini menunjukkan bahwa pengetahuan pajak dan kesadaran pajak berpengaruh positif dan signifikan terhadap kemauan wajib pajak, pengetahuan pajak dan kesadaran pajak juga berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak, kemauan wajib pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Selain itu, variabel kemauan wajib pajak dapat menjadi variabel mediasi antara pengetahuan pajak dan kesadaran pajak dengan kepatuhan wajib pajak di KPP Pratama Salatiga.
ANALISIS PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING
Authors: Hamdani Luthfi , Sri Partini  , Arista Adi Pratama
Published: November 2023

Penelitian ini ditujukan untuk menguji pengaruh profitabilitas, ukuran perusahaan dan likuiditas terhadap nilai perusahaan melalui struktur modal sebagai variabel mediasi pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia. Penelitian ini dilakukan selama periode 2017-2021. Penentuan sampel penelitian menggunakan teknik purposive sampling. Berdasarkan kriteria yang telah ditetapkan, terdapat 43 perusahaan properti dan real estat yang digunakan sebagai sampel. Analisis data menggunakan analisis linear berganda serta diolah menggunakan aplikasi SPSS versi 25. Hasil yang diperoleh pada penelitian ini yaitu profitabilitas dan likuiditas berpengaruh negatif signifikan terhadap struktur modal sedangkan ukuran perusahaan berpengaruh positif signifikan terhadap struktur modal. Berdasarkan hasil uji kedua diketahui bahwa masing-masing profitabilitas, ukuran perusahaan dan likuiditas berpengaruh positif tidak signifikan terhadap nilai perusahaan, sedangkan struktur modal berpengaruh negative tidak signifikan terhadap nilai perusahaan. Dari hasil uji Sobel diketahui bahwa variabel struktur modal tidak mampu memediasi pengaruh profitabilitas, ukuran perusahaan dan likuiditas terhadap nilai perusahaan.
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Produk Bolu CV Yaki Tiga Putri)
Authors: Derisna Febia Utami  , Arga Sutrisna  , Suci Putri Lestari
Published: November 2023

The reseach aim to determine the partial and simultaneous influence of the promotion and brand image to the purchasing decision product yaki bread of tasikmalaya city. The methods used in this study is a quantitative methods with a survey.analysis of the data in this study used SPSS Version 26 software. The result showed that the simultaneous promotion and brand image had a significant role in the consumer purchasing decision yaki bread. Partially, the promotion has significant effect on the consumer purchasing decision yaki bread. Partially, the brand image has significant effect on the the consumer purchasing decision of yaki bread.
Pengaruh Budaya Organisasi terhadap Kepuasan Kerja Karyawan Tenaga Non Kesehatan di Unit Pelaksana Teknis Rumah Sakit Pratama Kota Yogyakarta
Authors: Muhammad Isnaini Fathoni  , Mursyid Mursyid
Published: November 2023

This study aims to determine the effect of organizational culture on job satisfaction of non-health workers in the Technical Implementation Unit of the Yogyakarta City Pratama Hospital.The population in this study amounted to 67 people, while the sample in this study amounted to 57 people. The results of this study indicate that the magnitude of the Influence of Organizational Culture on Job Satisfaction of Non-Health Workers Employees in the Technical Implementation Unit of the Pratama Hospital, Yogyakarta City is 0,718.
PENGARUH LOYALITAS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN ICHI BENTO DI KOTA BANJAR
Authors: Herdis Rusyana  , Kusuma Agdhi Rahwana  , Barin Barlian
Published: November 2023

This study aims to determine and analyze the effect of work loyalty and employee performance on employee performance of Ichi Bento in Banjar City. The method used in this study is causality through a survey approach. With a research sample of 30 employees of the Ichi Bento company, Banjar City. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Job Loyalty has a very good assessment classification, Employee Performance has a very good rating classification, while Employee Performance has a very good classification for employees of Ichi Bento company Banjar City. Together, work loyalty and employee performance have a significant influence on employee performance at Ichi Bento's employees, Banjar City. Partially, work loyalty has a significant effect on employee performance at the company's employees Ichi Bento Banjar City. Partially, employee performance has a significant effect on employee performance at Ichi Bento company employees, Banjar City
Determinan Finansial Distress Pada Perusahaan Sektor Consumer Cyclicals Yang Terdaftar Di Bursa Efek Indonesia
Authors: Mohamad Zulman Hakim  , Aprilliani Tri Wiyanti  , ,  Imam Hidayat  , Januar Eky Pambudi  , Dirvi Surya Abbas  , Sustari Alamsyah
Published: November 2023

This study aims to determine the effect of liquidity, profitability, the ratio of activity to financial distress. The population in this study is all Consumer Cyclicals sector companies listed on the Indonesia Stock Exchange for the 2019- 2021 period. The sampling technique uses purposive sampling and obtained the company or 66 samples. The analysis technique used in this study is purposive sampling analysis. Research results; liquidity,profitability and activity ratio have no effect on financial distress.
EXPERIENTIAL MARKETING SEBAGAI STRATEGI MENCIPTAKAN LOYALITAS GENERASI Z PADA OSING DELES CAFÉ AND RESTO BANYUWANGI
Authors: Moch Wafi Fakhrial  , Permana Agung  , Mohammad Riza Pahlevi
Published: November 2023

This study aims to analyze marketing strategies through experiential marketing carried out by the management of Osing Deles Cafe and Resto Banyuwangi in order to create customer loyalty, especially generation Z. This research is a qualitative research with a case study approach. The research technique was carried out by observing and interviewing predetermined informants. The results of the study show that the marketing strategy carried out by the Osing Deles cafe manager through experiential marketing can be said to have succeeded in creating consumer loyalty, especially the millennial generation. As for the experiential marketing strategy, the first is related to sense experience, namely by designing unique and attractive café interiors, fragrant rooms, tempting food aromas and the availability of live music by bringing in famous singers. The second relates to the feel experience, namely by providing friendly service to customers and providing promotions such as price discounts and purchases 2 get 1 free. The third relates to the think experience, namely by providing a variety of unique food and beverage menus so that consumers have many menu choices to choose from. ordered. The fourth is related to act experience, namely by designing rooms with traditional themes to introduce and preserve the culture of the archipelago, especially the Osing tribe so that young people also know about the rich culture that exists. The fifth relates to relate experience, namely by providing solutions to complaints that customers feel related to services and menus ordered and serving them well.
ANALISA KEBIJAKAN PEMERINTAH INDONESIA TERKAIT ANCAMAN PENGANGGURAN PASCA INFLASI
Authors: Davin Ewaldo  , Michael Setiawan  , Viviana Angesty  , Renalbi  , Joven Alfando Cang
Published: November 2023

Unemployment and inflation are related problems, common in all countries of the world. This article analyzes the government's policy on inflation-induced unemployment with Indonesia as the object. This article uses quantitative techniques to compare figures from previous years. Poverty rates increase with the number of unemployed, high unemployment rates can lead to lower national incomes in a country. Of course, the crime rate will go up. High inflation is usually caused by large amounts of debt and money in circulation in the country. Inflation also raises the price of commodities and lowers the exchange rate. In 2020, the unemployment rate in Indonesia reached its highest level due to the impact of the new coronavirus infection, which also affected the economic level of Indonesia, and Indonesia experienced a drastic economic decline in 2020.
HUBUNGAN KUALITAS PELAYANAN, CITRA SEKOLAH, LOYALITAS SISWA DAN KEPUTUSAN MEMILIH SEKOLAH
Authors: Dian Sudiantini  , Kardinah Indrianna Meutia  , Bintang Narpati  , Farhan Saputra
Published: November 2023

This study aims to analyze the effect of school service quality on guardian student loyalty, to analyze the effect of school image on student guardian loyalty and to analyze the effect of guardian student loyalty on parents' decision to choose. The data analysis used in this research is Partial Least Square (PLS). Guidelines in PLS-Parth. The hypothesis in this study is that there is a positive relationship between service quality and student guardian loyalty. There is a positive relationship between school image and student guardian loyalty. There is a positive relationship between service quality and parents' decision to choose. There is a positive relationship between school image and parents' decision to choose. There is a positive relationship between student guardian loyalty and parents' decision to choose.
Insolvensi Dan Likuiditas Pada Kinerja Keuangan Bank Syariah
Authors: Aminar Sutra Dewi  , Yessy Sentya Gunawan
Published: November 2023

This study aims to examine the extent to which insolvency and liquidity ratios affect financial performance. This research is a quantitative research method using data in the form of financial statements of the Islamic banking sector at the Financial Services Authority for the period 2017 – 2021. This study used a purposive sampling method as a sampling technique. The variables used in this study are insolvency (X1), liquidity (X2). Based on the analysis that has been carried out, it can be concluded from this research that: Insolvency has a significant positive effect on the financial performance of Islamic banking companies registered with the financial services authority in 2017-2021. This means that the companies listed in the OJK do not experience bankruptcy. Likewise with the Liquidity ratio which has a positive and significant effect on the financial performance of Islamic banking companies registered with the financial services authority in 2017-2021. This means that Islamic banking companies are able to fulfill their short-term obligations at maturity. Therefore, the financial performance of Islamic banking in Indonesia is good and growing. In this study, the data analysis method used was descriptive statisrics using the stata 14 program.
Strategi Rekrutmen Dan Seleksi Tenaga Kerja Freelance Di Bidang Jasa Wedding Organizer Di Kota Magelang
Authors: Ari Tri Setiyowati  , Hanung Eka Atmaja
Published: November 2023

The problem that arises in the recruitment of freelance workers is the lack of careful recruitment planning, which results in failure to achieve company goals. In addition, it is common to find freelance workers who lack motivation or enthusiasm in carrying out their duties, thus hindering the achievement of the desired goals. The research method used is descriptive research and qualitative research. Collecting data by surveying research objects and direct interviews with several directors of wedding organizers in the city of Magelang. Recruitment and selection strategies for freelance workers in the field of wedding organizer services in Magelang City need to be carried out carefully to obtain a workforce that fits the company's needs. In this discussion, we have identified several strategies that can be implemented, including building networks with related parties, creating clear job descriptions and qualifications, using online recruitment platforms, adopting selection tests and interviews, and verifying references and work experience. Overall, the strategy of recruiting and selecting freelance workers in the field of wedding organizer services in the City of Magelang is very important to ensure companies can obtain a quality workforce that suits their needs. By implementing the strategies that have been discussed, companies can build a team of freelance workers who are reliable, creative and able to provide the best service to clients.
Analisis Penerimaan Pajak Bumi Dan Bangunan Kecamatan Kotapinang Pada Badan Pengelolaan Pendapatan Daerah Kabupaten Labuhanbatu Selatan
Authors: Sri Rahayu  , Yenni Samri Juliati Nasution  , Laylan Syafina
Published: November 2023

The purpose of this study is the result of research to find out how effective the revenue from land and building tax in Kotapinang sub-district is at the regional revenue management agency for South Labuhanbatu Regency and to find out how the efforts made by the Kotapinang regional government in increasing land and building tax revenue. This study uses a qualitative method with a descriptive approach. In this study the authors conducted interviews with companies. And using two data, namely primary and secondary data. The results showed that the amount of land and building tax revenue in Kotapinang District at the South Labuhanbatu Regency Revenue Management Agency in 2018 was 23%, 2019 was 18%, 2020 was 21%, and 2021 was 32%. Efforts made by the Kotapinang regional government in increasing land and building tax revenues are by conducting outreach to taxpayers about the importance of paying taxes with the aim of growing taxpayer self-awareness to pay taxes. In addition, creating an e-tax application that can be accessed using a smartphone to make it easier for taxpayers to pay taxes.
Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada UMKM Rumah Makan Ibu Lili
Authors: Erlin Kusuma  , Yacobo Perdamaian Sijabat
Published: November 2023

The marketing strategies is one of way to win a sustainable competitive advantage both for companies that produces goods or services. The marketing strategies can use as a basic in order to preparing of the companies planning. As a views from the problems which are exists in the company. So it is necessary to comprehensive plans to be used as guideline of the segments company in carrying out its activities, the other reasons that demonstrates the importance of marketing strategy is increasingly tough competition the company in general. This study aims to: obtain an overview of the marketing strategies used by MSMEs Rumah Makan Ibu Lili improve its competitiveness and to determine how effective implementation of marketing strategies. The experiment was conducted in MSMEs Rumah Makan Ibu Lili at Borobudur. Data collection methods used in this study is documentation, interview, observation and descriptive research. The results of an analysis of the effectiveness of the marketing strategies showed the increased of total sales of year to year and became references the marketing strategies in competitions between traditional food companies.
Marketing Communication: Peran Guerrilla Marketing Terhadap Keputusan Pembelian Di Eropa
Authors: Gita Cahyani
Published: November 2023

Guerrilla marketing is a marketing strategy that was developed in the early 1980s by Jay Conrad Levinson. The idea behind guerrilla marketing is to use unconventional and low-cost tactics to promote a brand or product. This study aims to describe the implementation of guerrilla marketing in Europe and describe the impact of guerrilla marketing on purchasing retention. The method used in this study is the literature review research method which provides output to existing data, as well as an elaboration of a finding so that it can be used as an example for research studies in compiling or making a clear discussion of the contents of the problem to be studied. Based on the research results, it can be seen that it is an innovative marketing strategy that has gained popularity in Europe. This low-cost method can be very effective in promoting a brand or product. Guerrilla marketing can have a significant impact on consumer purchasing decisions. Its unconventional and creative approach can create memorable experiences for consumers, leading to emotional connections with brands and influencing purchase decisions.
Pengaruh Budaya Terhadap Penerapan Strategi Pemasaran Internasional
Authors: Gunawan Aji  , Natalia Casha  , Siti Fatimah  , Allisa Qotrunnada Munawaroh
Published: November 2023

This study aims to find out how culture influences the implementation of international marketing strategies. The research used in the preparation of this research is qualitative research, namely research procedures that produce descriptive data in the form of written understanding that is observed. Because the research used fully emphasizes library data collection, this type of research is called library research. The results of this study market location is one of the things that traders consider as the cause of market competition and social class, culture and subculture have a significant influence on consumer behavior when making purchases. Culture plays an important role in shaping consumer behavior, for example the way they communicate. Communication has an important role for the success of business competition. Communication is much influenced by cultural factors. So that culture is one of the keys to a company or organization being able to penetrate the international market. Culture has many interconnected components. From these different parts, a deep understanding is needed. These cultural elements influence international marketing, including: Material of Life, Language, social interaction, aesthetics, religion, education, value system.
Dampak Pariwisata Pada Industri Kreatif: Suatu Kajian Literatur
Authors: Irawan Edi
Published: November 2023

Based on the results of the discussion in this study, it can be concluded that in order to examine more deeply the impact of tourism on the creative industry, it can be seen from two aspects, namely the creative industry. As for the creative industry aspect in tourism activities, it can be seen from the skills and talents of individuals who are full of a wealth of knowledge able to create jobs by exploiting intellectual property. Then in the aspect of the impact of the synergy of tourism and the creative industry can be seen in several things, namely: (1) Impact on the national economy, (2) Impact on the workforce, (3) Impact on increasing IPR, (4) Impact on the emergency of start ups, (5) Impact of increasing product export value, (6) Impact on cultural preservation, (7) Impact on social tolerance.
Pengaruh Positioning Dan Lokasi Terhadap Keputusan Pembelian (Survei Pada Konsumen Kedai Caffee Wartel)
Authors: Pira Aprilianti  , Arga Sutrisna  , Suci Putri Lestari
Published: November 2023

This study aims to examine and analyze the effect of positioning and location on purchasing decisions at cafe shops. This study used a sample of 100 respondents from cafe shop consumers. In this study using primary data obtained from distributing questionnaires. The analytical method used in this research is multiple linear analysis. The results of the study show that positioning and location have a positive and significant simultaneous effect on purchasing decisions with an R-Square value of 68%. This shows that when the location and positioning partially effect are good and supportive, it will be able to increase the number of sales.
Pengaruh Sektor Pariwisata Terhadap Pendapatan Asli daerah (PAD) di Kabupaten Sikka
Authors: Obiyanto Driantama Kause  , Petrus Da Silva  , Elisabet Luju
Published: November 2023

Based on the formulation of the problem above, the researcher aims to determine the level of contribution of the tourism sector to regional own-source revenue (PAD) in Sikka regency. The population in this study was the Regional Revenue Agency (BAPENDA) and Tourism Department. The sample in this study was data on the target and realization of regional own-source revenue (PAD), as well as data on the target and realization of the tourism sector (hotel tax, restaurant tax and entertainment tax) in the Sikka Regency budget and expenditure relazation report (APBD) for fiscal year 2018-2022 and data on tourist visits in Sikka Regency for fiscal year 2018-2022. The t test results revealed that the hotel tax variabel (X1) and the entertainment tax variable (X2) had an insignificant effect on regional own-source revenue (Y) while the restaurant tax (X3) had a significant influence on regional original revenue (Y). The F test results showed that the hotel tax variable (X1), entertainment tax variable (X2), and restaurant tax (X3) had an insignificant influence on regional own-source revenue (Y). The results of the coefficient of determination of the correlation coefficient value (r) of 0.842, this value occurred between the coefficient interval 0.80-1.00, hence the level of relationship between the independent variables with regional own-source revenue (Y) was interpreted as “very strong”.
Pengaruh Pengawasan Dan Job Bornout Terhadap Kinerja Pegawai Pada Badan Pendapatan Daerah Kabupaten Sikka
Authors: Magdalena Muku  , ImanuelWellem  , Yosef Tonce
Published: November 2023

The background of this research were to (1) determine the description of employee performance,  supervision and job bornout, (2) analyze  the influence of supervision and job bornout on employee performance both partially and simultaneously. The population in this research were employees of the Regional Revenue Agency of Sikka Regency as many 57 people. Due to limited population, this research employed census or saturated sampling. Data were collected through  questionnaires and analyzed using descriptive methods and inferential statistics, namely multiple linear regression. Hypothesi testing was done through the F-test and t-test.The descriptive analysis showed that the variables of employee performance, supervision, and job bornout were categorized as good. The T-test statistical results showed that partially, the variable supervision had a positive influence and significant on employee performance. Furthermore, the job bornout variable negatively and significantly influenced employee performance. The F-test statistical result revealed that variables of supervision and job bornout had a significant influence on employee performance. Moreover, the determination analysis addressed that two independent variables in this research were able to explain the fluctuation of employee performance in the Regional Revenue Agency office of Sikka Regency by 31,20%.