bluuebunny/crossref_metadata_2025 huggingface dataset:
ANALYSIS OF HALAL ASSURANCE MANAGEMENT ON IMPORTED FOOD PRODUCTS IN MALAYSIA
Authors: Daud Mohd Zaid , Zarmani Nur Farhani , Tumiran Mohd Amzari
Published: October 2021

The entry of imported food products into Malaysia is on an increasing trend. However, the halal monitoring and enforcement system's weakness has given room to irresponsible entrepreneurs not conforming to the manual procedure for Malaysia's halal certification. This weakness gives rise to various malpractices, including the smuggling activities, forgery of international halal logo and certificate, and attempts of contaminating with nonhalal ingredients in the food processor. The management of the halal assurance system on imported food products in Malaysia is carried out by JAKIM and other government agencies such as the Ministry of Domestic Trade and Consumers Affairs (KPDNHEP), Ministry of Health (MOH), Food Safety Information System of Malaysia (FOSIM), Royal Malaysian Customs Department, Malaysian Quarantine and Inspection Services (MAQIS), Department of Veterinary Services (DVS) and Local Authority. The monitoring and enforcement are based on Manual Procedure for Malaysian Halal Certification (MPPHM), Malaysian Standard (MS), Trade Descriptions Act 2011 (TDA 2011), and other related directives. Therefore, despite many agencies contributing to this matter, an analysis of Halal Assurance Management on Imported Food Products in Malaysia is crucially needed to manage halal monitoring and enforcement. This study may contribute to halal management in Malaysia to develop a systematic halal assurance management system, particularly for imported food products. This study can provide a guideline for imported food product entrepreneurs in conforming to the act, regulations, procedure, and standard specified by the authorities. The implication of this study also benefits the consumers. They will become more confident in the halal status of imported food products and entrust the Malaysian management of halal assurance in the monitoring and enforcement system.
ZAKAT ACCOUNTING COURSE: VALUABLE INPUT TO HIGHER LEARNING INSTITUTIONS
Authors: Aziz@Awang Nurul Fatma , Sabli Nurshamimi , Yusop Rohayu
Published: October 2021

The objective of this study is to investigate the factors that encourage students to choose Zakat Accounting as their elective course at one of the Higher Learning Institutions in Malaysia. Primary data for the study were collected using a self-administered questionnaire from three classes. Overall, a total of 59 respondents were engaged as the sample of this study. The findings revealed that the factors influencing the students' selection were personal interest in the subject matter, opportunity to learn a new area of accounting, ease of subject matter, quality of the lecturer teaching, and religious belief. The talk given by the Faculty was regarded as the most convincing source of information for the students in selecting the elective course. Although this study only focuses on one university in Malaysia, it could become a catalyst for future studies in the area of Zakat Accounting. Despite the limitation, it still provides some insightful findings of the students’ acceptance determinants of an Islamic course in a university. In conclusion, this study hopes to provide invaluable input to the management of the Higher-Level Institutions on factors to consider before offering any new courses to students.
BANK TECHNICAL EFFICIENCY, PURE TECHNICAL EFFICIENCY AND SCALE EFFICIENCY, DOES ECONOMIC FREEDOM MATTER? EVIDENCE FROM CENTRAL EUROPE
Authors: Shakhashiro Ahmad , Kamarudin Fakarudin , Md. Yasin Ida
Published: October 2021

The current study attempts to investigate the impact of the limitation of economic freedom on conventional bank technical efficiency and its components (pure technical efficiency and scale efficiency) by using data from the region of central Europe. Non-parametric Data Envelopment Analysis (DEA) is employed to measure the bank's technical efficiency and its components levels. The applied method of estimation consists of “pooled Ordinary Least Square (OLS), Fixed Effect Model (FEM), Random Effect Model (REM), and the Generalized Method of Moments (GMM)” to investigate the influence of economic freedom and other potential determinants on bank efficiency. This study has found that the indicators of Government Spending, Fiscal Health, Business Freedom, Labor Freedom, and Financial Freedom have positive relationships with bank’s technical efficiency, pure technical efficiency, and scale efficiency. Contrariwise, Overall Economic Freedom, Monetary Freedom, and Investment Freedom exhibit a negative impact on a bank’s technical efficiency and its components. Implications from the study permit the related parties to identify the significant dimensions of economic freedom to the efficiency of the banks to ensure better bank performance.
THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA)
Authors: Martiawan Gabriel Audelia
Published: October 2021

The branded web series is one of the latest innovations in the field of the online video advertisement. Unlike advertisements in general that offer products explicitly, branded web series is a form of branded entertainment in the form of a short film format which is packaged into several episodes in the duration of about 5-15 minutes and placed on YouTube. This research aims to know the influence of branded web series on the purchase intention of XL as a telecommunication provider after watching the branded web series Memilih Maju. 138 data were collected through an online questionnaire and analyzed using the PLS-SEM method to assess the relationship between entertainment, informativeness, irritation, advertising value, brand awareness, brand attitude, brand image, and flow toward purchase intention. The results show that entertainment and informativeness have a positive and significant correlation with advertising value, advertising value has a positive and significant correlation with brand attitude, brand awareness, and brand image, brand awareness has positive and significant result with brand image, brand attitude positively significant towards purchase intention, lastly brand image positively significant with brand attitude. Moreover, this research is expected to provide benefits for readers, PT. XL Axiata Tbk., and marketers to develop marketing communication in the form of branded web series.
ARISTOTLE’S TRIAD OF PERSUASIVENESS IN ENGLISH LANGUAGE WRITERS' WRITTEN TEXT
Authors: Osman Wan Hurani , Musa Mohammad Aqmal Hafidz , Abd. Rahim Sabariah , Tobi Bernadette
Published: October 2021

In order to convince someone of what one is saying or writing about, the use of the appropriate persuasive technique is very important. At tertiary education level, academics who focus on teaching communication either in the written or spoken form emphasises on being persuasive. In communication, either in daily activities, academic or workplace, persuading someone is often used. The sender of the message needs to persuade the receiver to believe, agree, acknowledge and obey the message that one wants to convey. In this study, Aristotle’s triad of ethos, pathos, and logos is usually used to explore whether a text is persuasive. Aristotle's triad focuses on credibility (ethos), emotion (pathos), and facts (logos) in persuading a person on a certain issue that is being presented. The present study attempts to identify how ESL writers write to persuade. Samples of English as Second Language writers’ written assignments produced for an English for Occupational Purpose Module are used in this study. The assignment is in the form of a proposal paper written to propose an activity. The objective of a proposal paper is to propose an idea, and it is written in the hope of persuading the person reading the proposal to agree, approve and support the proposal. By studying the use of Aristotle’s triad of persuasive appeals, it is hoped that it will assist academicians to focus on what to teach in their communication class and to be able to produce competent ESL writers who are able to persuade and make one agree with their ideas and issues.
TOURISM INDUSTRY OF THAILAND: THROUGH CRISIS, LOCKDOWN AND SANDBOX - TO SELF-SUFFICIENCY
Authors: Ushakov Denis
Published: October 2021

The article analyzes the structural-functional crisis of Thailand’s tourism sector caused by the 2020 pandemic. Prospects and destimulating factors of the crisis within the tourism sector for the whole socioeconomic system of the country have been assessed from the standpoint of the author’s own vision of “accumulating uselessness”. The author also analyzed the major consequences and development results inside the sectors of tourism and hospitality in Thailand and also — how these sectors have been reacting to economic, social and medical shocks from the coronavirus pandemic. Reformatting prospects of Thailand’s tourism sector are evaluated taking into account the significant transformation of its strategic priorities, resources and market orientation.
IS BEHAVIOR FINANCE AFFECTED BY INCOME, LEARNING FINANCE AND LIFESTYLE?
Authors: Rahman Aulia , Risman Asep
Published: October 2021

The purpose of this study is to determine whether there is a relationship between financial behavior based on income, financial literacy and a personal lifestyle. This study uses primary data through a data collection process by distributing questionnaires online (using Google Forms) among the total of 50 respondents. The data analysis technique used here is SPSS, version 25. The results of this study indicate that there is a significant positive effect between financial literacy variables and financial behavior. Meanwhile, income and lifestyle variables seem to have no influence on financial behavior.
CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN LEBANON
Authors: Abboud Samar
Published: October 2021

With the rising global popularity of private label labels (PLBs) the significance and the demand for research in this subsector is also increasing. This research explores the impact of various factors on PLB popularity and the intention to buy in Lebanon. We have used a structural equation model built on the data obtained from 348 respondents.
THE IMPACT OF CORPORATE GOVERNANCE ON FINANCIAL PERFORMANCE OF LEBANESE BANKS
Authors: Jibai Bilal
Published: October 2021

The aim of this research is to study the impact of corporate governance disclosure on the financial performance of Lebanese banks. The impacts of corporate governance consequences on financial performance are the problem being faced by many firms. This research applies a quantitative methodology to the data from 29 banks’ annual reports for the year 2018. This data was analyzed using regression analysis means. This empirical study intends to find substantial evidence which would help acquire new knowledge and better understanding of how virtuous corporate governance practices and disclosures may help improve banks’ performance. In particular, validation of our research hypotheses may help with assessing the importance of corporate governance disclosure for the financial performance of Lebanese banks. The research proves there is a direct relationship between diversity on board and financial performance, as well as, between frequency of Board meetings and financial performance.
SPECIFIC FEATURES OF BUILDING INTERNAL FINANCIAL CONTROL FRAMEWORK AND ARTIFICIAL INTELLIGENCE IMPLEMENTATION IN A COMMERCIAL BANK
Authors: Podolskaya Tatiana , Tomashevskaya Ludmila , Sidelnikov Andrey , Gelashvily Lina
Published: October 2021

The article is dedicated to the analysis of principles and procedures for building internal financial control in a commercial bank. The practice of internal financial control is considered on the example of Sberbank (Russia). The authors outlined the prospects for introduction of computer audit and the use of artificial intelligence to ensure the security of commercial banks in Russia and other countries.
INNOVATION IN RUSSIAN AGRICULTURE: CURRENT STATE AND PROBLEMS
Authors: Smolnikova Galina
Published: October 2021

The article explores the issues of innovation in the area of agriculture of the Russian Federation. The specifics of the industry and the importance of innovations in this area for the state and the involved enterprises are determined. In addition to studying theoretical aspects, special attention is paid to the analysis of the recent statistics related to the current state of this industry: on enterprises introducing innovations, the volume of innovative products, the amount of innovation costs of organizations, etc. The key difficulties and trends in the area of innovation in the agroindustrial complex of the country are also identified. As a result of this study, a conclusion is formulated concerning the effectiveness of the implementation of the innovative component in the production, organizational and other areas of enterprise activities along with some recommendations developed to strengthen the innovative development of enterprises in the sector in question.
IMPACT OF INSTITUTIONAL ENVIRONMENT AND PYRAMIDAL LAYER ON COMPLETION OF CHINESE SOES’ MIXED-OWNERSHIP TRANSACTIONS
Authors: Yang Heng , Wu Jianfeng , Liu Bin
Published: October 2021

This paper utilizes Chinese SOEs that undertake mixed-ownership transactions in 2019 as its research objects and discusses the impact of institutional environment (including the degree of marketization and governmental hierarchy) on the completion of mixed-ownership transactions. In addition, this study explores the moderating effect of pyramidal layer and the munificence of payment on the above relationships. The empirical results show that the main effect hypothesis is supported. Furthermore, pyramidal layer weakens the positive correlation between the marketization and the completion of mixed-ownership transactions, and strengthens the negative correlation between governmental hierarchy and the completion of mixed-ownership transactions. The munificence of payment has no significant moderating effect on the relationship between marketization and completion of mixed-ownership transactions; however, it weakens the negative correlation between the governmental level and the completion of mixed-ownership transactions.
THE IMPACT OF ISLAMIC BANKING AND FINANCIAL PERFORMANCE: THE CASE OF DUBAI ISLAMIC BANK
Authors: Jalloul Suha
Published: October 2021

Due to the fast growth of the Muslim community, Dubai's Islamic finance industry has been also growing considerably over the last two decades. Muslim financial services may become more popular as the Muslim population expands and its living circumstances improve. The key developing market for religion-based financial products is the Middle East. This study analyzes their impact on the financial performance of Islamic banks. Data for this study was gathered from the platform www.dib.ae, the years of investigation being 2017-2020. The study's limited sample size was heavily influenced by the participants' preference for an Islamic bank over a conventional bank with an Islamic window. Because every IB operating in the GCC was included in the research, Dubai Islamic Bank is considered an excellent representation of the fully fledged Islamic banks. The researchers studied the financial performance indicators of a Dubai Islamic Bank for several years and have found that international principles are used as a guide for Sharia compliance, shareholder rights, and decision-making processes in IBs' governance and accounting standards. However, laws must be adapted to the country's specific environment in order for the bank to function properly. Managers must make sure еру economic competitiveness paradigm can be more easily integrated with the related Islamic values.
FERRET FOODIE: A NUTRITIONAL CARD GAME FOR ELEMENTARY SCHOOL STUDENTS IN THAILAND
Authors: Ong Dee Jean
Published: October 2021

Ferret Foodie is an improved version of the Food Mission nutritional card game for elementary school students in Thailand. The design of this card game is very colorful, attractive and appealing to the elementary school students. The game can be played in six different variations with the varying degrees of challenges. Three postgraduate students test-played and validated the card game playability. Two elementary school teachers from a private elementary school in Nakhon Pathom Province, Thailand, validated the content and playability of the card game. 142 six graders then participated in the study. Classroom observations and interviews were recorded and transcribed verbatim. A simple questionnaire was administered to the students to gage their response towards the Ferret Foodie card game. The results show that the postgraduate students felt that the Ferret Food card game was age appropriate and was a good way to encourage the students to use simple English language. The elementary school science teachers became more confident in using card games in the classroom. The Ferret Foodie card game has to some extent helped the students to acquire new vocabulary, read and spell simple words, ask and answer simple questions in English. This article further discusses the implementation of Ferret Foodie card game in the classroom. It also recommends some guidelines for the teachers on how to use game-based learning in teaching new vocabulary to elementary school students.
Centenário de Paulo Freire: aportes para se pensar a educação superior na atualidade
Authors: Brandão Carlos Rodrigues , Silva Patrícia Nascimento , Romano Pauliane
Published: October 2021

Entrevista realizada com o professor emérito da Unicamp, Carlos Rodrigues Brandão, sobre as contribuições de Paulo Freire para se pensar a educação superior e o papel da universidade na atualidade. A homenagem a Paulo Freire, neste ano do seu centenário, constitui uma seção especial da Revista Docência do Ensino Superior. Esta entrevista foi realizada em junho de 2021, através de uma conferência virtual, seguindo um questionário semiestruturado com sete perguntas. Carlos Rodrigues Brandão descreve sua trajetória, sua relevante participação em movimentos sociais e destaca a contribuição de Paulo Freire para a educação superior. O professor também destaca avanços no ensino superior, o cenário vivenciado nos dias atuais e palavras de esperança para seguirmos na luta!
Strategi Pengelolaan Badan Usaha Milik Desa (BUMDes) Dalam Upaya Meningkatkan Pendapatan Asli Desa Di Desa Bungurasih
Authors: Supardi Etha Listiany , Budiwitjaksono Gideon Setyo
Published: October 2021

AbstrakTujuan dari riset ini adalah untuk menganalisis strategi pengelolaan bumdes di Desa Bungurasih serta menganalisis strategi yang diterapkan bumdes dalam meningkatkan pendapatan asli di Desa Bungurasih. BUMDes Rosa Bungur Mandiri adalah sebuah bumdes yang berlokasi di Desa Bungurasih serta telah aktif sejak tahun 2018. Jenis riset yang dipergunakan adalah riset deskriptif serta menggunakan metode kualitatif. Fokus riset ini adalah pengelolaan aset desa yang dikelola oleh BUMDes Rosa Bungur Mandiri. Proses pengumpulan data yang dipergunakan adalah studi lapangan (wawancara dan observasi) serta dokumen pendukung dari BUMDes Rosa Bungur Mandiri. Keyman yang digunakan dalam riset ini berjumlah 5 (lima) orang yang terdiri dari direktur BUMDes Rosa Bungur Mandiri, sekretaris BUMDes Rosa Bungur Mandiri, dan 3 orang pengelola unit usaha BUMDes Rosa Bungur Mandiri. Proses analisis yang dipergunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan. Berdasarkan hasil riset dapat disimpulkan bahwa strategi yang diterapkan BUMDes Rosa Bungur Mandiri dapat dikatakan belum sepenuhnya optimal namun BUMDes Rosa Bungur Mandiri mampu menyumbang pendapatan asli di Desa Bungurasih dengan unit usaha yang dimiliki. Kata kunci: BUMDes, PADes, Pengelolaan Aset Desa, Strategi AbstractThe purpose of this research is to analyze the management strategy of bumdes in Bungurasih Village and to analyze the strategies applied by bumdes in increasing real income in Bungurasih Village. BUMDes Rosa Bungur Mandiri is a bumdes located in Bungurasih Village and has been active since 2018. The type of research used is descriptive research and qualitative methods. The focus of this research is the management of village assets managed by BUMDes Rosa Bungur Mandiri. The data collection process used was field studies (interviews and observations) and supporting documents from BUMDes Rosa Bungur Mandiri. The keyman used in this research amounted to 5 (five) people consisting of BUMDes Rosa Bungur Mandiri director, BUMDes Rosa Bungur Mandiri secretary, and 3 managers of the BUMDes Rosa Bungur Mandiri business unit. The analysis process used is data reduction, data presentation, and drawing conclusions. Based on the results of the research, it can be concluded that the strategy applied by BUMDes Rosa Bungur Mandiri can be said to have not been fully optimal, but BUMDes Rosa Bungur Mandiri is able to contribute the original income in Bungurasih Village with its business.Keywords: BUMDes, PADes, Management of village assets, Strategy
Pengujian Quasi Eksperimen Kepatuhan Pajak UMKM: Keadilan Pajak dan Manfaat Pajak
Authors: Matasik Ade Lisa , Panggalo Iindarda Sakung , Kala'tiku Andre
Published: October 2021

AbstrakPenelitian ini bertujuan untuk menguji perbedaan kepatuhan pajak bagi pelaku UMKM yang merasakan keadilan pajak UMKM dan manfaat pajak atau yang tidak merasakan. Desain penelitian ini adalah eksperimental 2 x 2 desain antarsubjek yang mengasilkan empat sel. Faktor-faktor penelitian ini yaitu keadilan pajak UMKM (merasakan keadilan pajak UMKM dan tidak merasakan keadilan pajak UMKM) dan manfaat pajak (merasakan manfaat pajak dan tidak merasakan manfaat pajak. Hasil dari penelitian ini menunjukkan terdapat perbedaan kepatuhan pajak dipengaruhi oleh level keadilan pajak dan level manfaat pajak yang dirasakan oleh pelaku UMKM. Selain itu, hasil interaksi menunjukkan bahwa kondisi partisipan merasakan keadilan pajak UMKM dan merasakan manfaat pajak akan menimbulkan derajat kepatuhan yang tinggi dilihat dari rata-rata kepatuhan pajak.Kata kunci: : Keadilan Pajak UMKM, Manfaat Pajak, Kepatuhan Pajak, Teori Psikologi FiskalAbstractThis study aims to test whether there are differences in tax compliance for Micro, Small and Medium Enterprises (MSMEs) who feel the tax justice of MSMEs and tax benefits or who do not. The research design was an experimental 2 x 2 inter-subject design that resulted in four cells. The factors of this research are tax justice of MSMEs (feeling tax justice of MSMEs and not feeling tax justice of MSMEs) and tax benefits (feeling tax benefits and not feeling tax benefits). The results of this study indicate that there are differences in tax compliance influenced by the level of tax justice and the level of tax benefits felt by MSME actors. In addition, the results of the interaction show that the condition of the participants to feel the tax justice of MSMEs and to feel the benefits of taxes will cause a high degree of compliance seen from the average tax compliance.Keywords:Tax justice of MSMEs, Tax Benefit, Tax Compliance, Psychology Fiscal Theory
Pengaruh Promosi Jabatan Terhadap Kinerja Karyawan PT Federal International Finance
Authors: Saing Bungaran , Prasetyo Ery Teguh , Solihin Muhammad Adnan
Published: October 2021

AbstrakTujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kebijakan Promosi Jabatan dan Beban Kerja Terhadap Kinerja Karyawan PT. Federal International Finance. Penelitian ini menggunakan kuisioner dengan skala pengukuran menggunakan skala Likert yang dianalisis menggunakan uji validitas, reabilitas dan analisis jalur menggunakan SPSS 22. Sampel dalam penelitian ini adalah 100 orang karyawan PT Federal International Finance cabang Kota Bekasi. Hasil penelitian ini menunjukkan variabel kebijakan promosi jabatan dan Beban Kerja baik secara parsial maupun simultan berpengaruh signifikan terhadap kinerja karyawan PT Federal International Finance. Nilai R menunjukkan sebesar 40% kebijakan promosi jabatan berpengaruh terhadap kinerja karyawan. Dengan mengetahui hubungan antara variabel-variabel ini, kebijakan promosi jabatan dan beban kerja dapat digunakan untuk meningkatkan kinerja karyawan pada PT Federan International Finance cabang Kota Bekasi.Kata kunci: Promosi Jabatan, Beban Kerja, Kinerja KaryawanAbstractThe purpose of this study was to determine the effect of job promotion policies and workload on employee performance at PT. Federal International Finance. This study uses a questionnaire with a measurement scale using likert scale which is analyzed using validity, reliability and path analysis using SPSS 22. The sample in this study was 100 employees of PT Federal International Finance Bekasi City branch. The results of this study indicate that the variables of job promotion policy and workload, either partially or simultaneously, have a significant effect on the performance of PT Federal International Finance employees. The value of R shows that 40% of the promotion policies have an effect on employee performance. By knowing the relationship between these variables, promotion policy and workload can be used to improve employee performance at PT Federan International Finance Bekasi branch.Keywords: Promotion, Workload, Employee Performance
THE EFFECT OF WORK STRESS ON STAFF PRODUCTIVITY DURING THE PANDEMIC PERIOD IN PT TELKOM AKSES NORTH JAKARTA
Authors: Prastowo Allyfia Dhaneswari , Silvianita Anita
Published: October 2021

2020 was the year of the outbreak of the Covid-19 virus, which made things worse. The impact of the Covid-19 pandemic was also felt by employees of PT Telkom Akses North Jakarta which caused work stress which resulted in lowering the level of employee work productivity. This study aims to determine how much influence work stress has on employee work productivity. This research uses quantitative methods with the analysis technique used is simple linear regression. The population used is all employees of PT Telkom Akses and the sampling method is the probability sampling technique with the number of respondents is 68 respondents. Data collection techniques in this study are primary data using questionnaires and secondary data using literature study. The results of research conducted by researchers indicate that Work stress is in the good category, the Work Productivity variable is in the quite good category. From this research, it shows that there is a significant effect of Work stress on Work Productivity during the pandemic period at PT Telkom Akses. This shows that the higher the level of work stress, the lower the level of work productivity of PT Telkom Akses employees during the pandemic period.
Strategi Optimalisasi Media Sosial Melalui Konten Humor dalam Peningkatan Penjualan Produk UMKM Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Sikece)
Authors: Fachmy Recha Noorridha , Barkah Cecep Syafa’atul , Herawaty Tetty , Aulina Lina
Published: October 2021

AbstrakPenelitian ini bertujuan untuk mengetahui strategi yang dapat diaplikasikan pada UMKM Toko Sikece dan untuk menyusun strategi pemasaran pada UMKM Toko Sikece dengan menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh diolah dengan menggunakan Internal Resources Based, Sustainable Competitive Advantage (SCA), framework Value Rarity Imitability Organization (VRIO) dan tabel Threats Opportunities Weaknesses Strengths (TOWS). Hasil penelitian menunjukan bahwa strategi yang tepat untuk penetration share yaitu dengan meningkatkan penjualan dengan strategi promosi. Hasil penelitian ini diharapkan dapat meningkatkan penjulan pada toko sikece.   Kata kunci: strategi promosi, penjualan, penetration share, internal based resourcesAbstractThis study aims to find out the strategy applied to UMKM Toko Sikece and to compile UMKM Toko Sikece marketing strategy with qualitative descriptive research method. The collected data processed with Internal Resources Based, Sustainable Competitive Advantage (SCA) framework Value Rarity Imitability Organization (VRIO) and table analysis Threats Opportunities Weaknesses Strengths (TOWS). The result of study indicate that proper strategy for penetration share is increasing sales and promotion strategy. The result of this study expected to increase sales on Toko Sikece. Keywords: promotion strategy, sales, penetration share, internal based resources.
STUDY OF ANAEMIA & IRON PROFILE IN CHRONIC KIDNEY DISEASE (CKD) PATIENTS ON MAINTENANCE DIALYSIS AND ITS CORRELATION WITH DIABETES MELLITUS
Authors: Chavda Sandeep , Shah Shaila , Shah Jay
Published: October 2021

Most patients with chronic kidney disease (CKD) have anaemia, the cause of which is erythropoietin and iron deciency.
Anaemia in patients on haemodialysis is associated with poor patient outcomes. Diabetes remains one of the predominant
aetiologies of CKD all over the world. The study was undertaken to study the iron prole in haemodialyzed patients and its corelation with
diabetes mellitus. Sixty-six patients were enrolled in the study with the aim to study the prevalence of anaemia and diabetes in haemodialyzed
patients as well as the iron prole in these patients. Patients were studied as a single group as well as divided into two groups, a non-diabetic group
comprising of 36 patients and a diabetic group comprising of 30 patients. Anaemia was found to be prevalent in 56(84.84%) patients out of which
28(50%) were diabetics. Also, diabetics comprised of 45.45% of the study group. Various parameters like haemoglobin with blood indices and
iron prole was studied and compared in both groups. There was no signicant difference in the various parameters in both groups except a
signicantly low MCH and MCHC and signicantly high ferritin levels in the diabetic group. We concluded that the low MCH and MCHC might
be suggestive of an increased cardiovascular risk in diabetic patients while higher levels of serum ferritin may suggest sub-clinical inammation
rather than iron overload. In conclusion diabetes remains to be the single most important aetiology for the causation of end stage renal disease and
appropriate management of anaemia in terms of EPO and iron therapy remains the mainstay of therapy in haemodialyzed patients.
KNOWLEDGE AND PRACTICE TOWARDS COVID-19 AMONG ELDERLY RESIDING IN SELECTED AREA OF URBAN AND RURAL COMMUNITY, KAMRUP, ASSAM: A COMPARATIVE STUDY
Authors: Akhtar Mahmuda , Thongam Bijaya
Published: October 2021

The knowledge andpractice towards COVID-19 play a major role in prevention and control of COVID-19 and thus
reduce disease burden in the society.Due to the high probability of infection, complications, co-morbidity and mortality
in older people, it seems necessary to focus on their level of knowledge and practices towards COVID-19. The aim of the study was to Aim:
assess and compare the level of knowledge and practice towards COVID-19 among elderly residing in selected area of urban and rural
community,Kamrup,Assam. The research approach adopted for the study was quantitati Methods and materials: ve researchapproach. Non
experimental comparative research design and interview method was used in this study.Purposive sampling technique was used to select the
samples.The study was conducted in the selected area of urban and rural community,Kamrup,Assam,who fullled the inclusion criteria.The
tools used for the study were structured knowledge questionnaire and practice questionnaire in the form of inventory checklist to assess the level
of knowledge and practice towards COVID-19 among elderly . The study revealed that Result: in the urban community, majority i.e 88% of the
elderly had adequate knowledge,12% of the elderly had moderately adequate knowledge towards COVID-19 and in terms of practice towards
COVID-19,majority i.e 88% of the elderly had adequate practice,12% of the elderly had moderately adequate practice.Whereasin the rural
community,majorityi.e 94% of the elderly had adequate knowledge,6% of the elderly had moderately adequate knowledge towards COVID-19
andin terms of practice towards COVID-19, majority i.e 68% of the elderly had adequate practice,32% of the elderly had moderately adequate
practice .There was no signicant difference in the level of knowledge towards COVID-19 but there was signicant difference in the level of
practice towards COVID-19 among elderly between urban and rural community.There was positive co-relation between the knowledge and
practice towards COVID-19 among elderly residing in urban and rural community.In the urban community it was found that there was
signicant association between the level of knowledge towards COVID-19 withoocupation,religion and type of family of the elderly and also
there was signicant association between the level of practice towards COVID-19 with previous information regarding COVID-19 of the
elderly. None of the demographic variableshad statistically signicant association with the level of knowledge and practice towards COVID-19
among elderly residing in rural community.
CORRELATION BETWEEN MORPHOMETRY OF PATELLAR LIGAMENT AND PATELLA-AN AID TO TOTAL KNEE ARTHROPLASTY
Authors: Pothala Sunitha , M Sangeeta. , K L Varalakshmi , Tiwari Suman
Published: October 2021

Background: Patellar ligament is of surgical importance in procedures pertaining to total knee arthroplasty. It is
extensively used as an autogenous graft for endoscopic anterior cruciate ligament reconstruction. Patellar ligament is the
most preferred autograft owing to sufcient load to failure strength and stiffness. Purpose of the study: Dimensions of patella have been shown
to be of anthropometric importance and is also used for personal identication as the bone is resistant to postmortem changes. There is paucity of
literature on studies correlating the dimensions of patellar ligament and patella bone in Indian population. This study is the rst of its kind to
provide data on the same. 53 prosected lower limbs were used to study the morphome Material and Methods: try of Patellar ligament and Patella
using digital vernier calipers. The mean length, width and thickness values of Patellar ligament and bone were recorded. Pearson correlation
coefcient was used to test the strength of association between the two variables. It was seen that there was negative correlation between Results:
patella length and ligament length and thickness. There was positive correlation between patella length and ligament width. Patella width
correlated positively with ligament length and ligament width but negatively with ligament thickness. Patella thickness correlated negatively
with ligament length and thickness but positively with ligament width. This Conclusion- study will provide valuable anthropometric data and aid
the orthopaedic surgeons performing knee surgeries.
EMERGENCE OF MULTIDRUG RESISTANT NFGNB AS AN IMPORTANT CAUSE OF INFECTIONS
Authors: Vaibhavi V Nanoty , Pushkar P Matkari
Published: October 2021

Background: The non fermenter gram negative bacilli (NFGNB) are primarily opportunistic pathogens and have
emerged as an important cause of health care associated infections. The Methods: non fermenter organisms were isolated
from various clinical specimens in a microbiology laboratory of a tertiary care hospital and were identied by the conventional bacteriological
identication methods. Susceptibility testing was performed by methods as recommended by Clinical Laboratory Standard Institute (CLSI).
Results: A total of 10,456 clinical specimens were processed, of which 442 (4.23%) non fermenter spp. were isolated. Most common infection
caused by non fermenters was abscess. Maximum numbers of isolate (52.94%) were of Pseudomonas aeruginosa, followed by Acinetobacter
baumannii (42.76%). Other species isolated were Acinetobacter calcoaceticus (1.81%), Pseudomonas putida (1.13%), Acinetobacter lwofi
(0.68%), Pseudomonas stutzeri (0.45%), Stenotrophomonas maltophilia (0.23%). The isolation rate of non fermenters from ICU was much
higher compared to general ward. High antibiotic resistance was noted for commonly used antibiotics like cephalosporins, quinolones,
aminoglycosides. A total 58.60% of multi drug resistant (MDR) non fermenter isolates were obtained. The isolation rate of MDR isolates of non
fermenters was more from ICU compared to general ward. Nosocomial infections res Interpretation and Conclusion: istant to most
antimicrobials caused by non fermenter organisms have emerged, especially in ICU. Early identication and continued surveillance will help to
prevent their spread in hospital environment.
KNOWLEDGE ON BREASTFEEDING AND PRACTICES ON INITIATION OF BREASTFEEDING AMONG POST CAESAREAN MOTHERS ADMITTED IN SELECTED HOSPITALS, GOALPARA, ASSAM WITH A VIEW TO DEVELOP AN INFORMATION BOOKLET: A DESCRIPTIVE STUDY
Authors: Ara Begum Jasmin , Rekha Borah Rashmi , Saikia Unmona Borgohain
Published: October 2021

Breast feeding has been seen as one of the unique biological and emotional inuence on the health of both mother and
infant. It is an important determinant of infant health which prevents malnutrition and infections. Cesarean section is a
surgery, it can certainly bring about some challenge for mothers who want to breastfeed. Whether it's planned or unexpected, the surgical
delivery of a child can affect breastfeeding. Pain, anesthesia, the emotions of a Cesarean Section can affect breastfeeding. One of important
factor increases the chances of a successful continuation of breastfeeding is early initiation of breastfeeding. Breastfeeding is associated with
reduced infant and under-5 mortality and morbidity, protects the neonate from infection and promotes ideal nutrition with lower acute and severe
malnutrition. The aim of the study was to assess the knowledge on breastfee Aim: ding and practices on initiation of breastfeeding among post
caesarean mothers admitted in the selected hospitals, Goalpara, Assam with a view to develop an information booklet. Method and Materials:
A descriptive design was used in this study and purposive sampling technique for obtaining adequate sample for the study. Study was undertaken
on 100 post caesarean mothers in selected Hospitals of Goalpara, Assam. Study was umdertaken on 100 post caesarean mothers who fulls the
inclusion criteria. Structured knowledge questionnaire and observation checklist was used to assess the knowledge and practices respectively. In
this study, Nola j Pender's Modied health promotion model was used for Conceptual framework. A total of 100 post caesarean mothers Results:
from Civil Hospital, Maternity & Child Health Centre Goalpara, Assam participated in this study. Out of 100 respondents it was found that
majority i.e 75% of the respondents have inadequate knowledge, 25% of the respondents have moderate knowledge and none of them have
adequate knowledge towards breastfeeding with the mean 6.54 and SD of 2.35. It was also found majority i.e 70% respondents had fair practice,
20% had poor practice and only 10% had good practice towards initiation of breastfeeding with mean of 4.91 and SD of 1.77. The co-relation
between knowledge and practice were 0.278 which shows a fair positive correlation between knowledge and practice. There is signicant
association of knowledge with no of parity and practices with age, educational level, monthly family income and number of parity on initiation of
breast feeding among post caesarean mothers. Thus, this study gives the area to Conclusion: improve knowledge and practice of post caesarean
mothers on initiation of breastfeeding. Educational and hands on training can be implemented.
A PROSPECTIVE FOLLOW UP STUDY OF EVALUATION OF SHOULDER FUNCTION AFTER ANTEGRADE INTERLOCKING NAILING IN HUMERUS SHAFT FRACTURES IN ADULTS
Authors: Chouhan Jayesh , Yadav Deepak Kumar , Bhati Mahesh , Shrimal Aditya , Choudhary Pradeep
Published: October 2021

INTRODUCTION: This study was conducted to assess the shoulder function after antegrade interlocking humerus
nailing in humerus shaft fractures, duration of union, complications (immediate and late) of this xation.
METHODS: In this prospective study 40 cases with humerus shaft fractures were treated with antegrade interlocking humerus nailing and
followed up for functional outcomes and complications.
RESULTS: The age of patients ranged from 18 to 57 years. The assessment of shoulder function was made according to CONSTANT score. Out
of 40 patients shoulder function was excellent in 35 cases (87.5%), very good in 3 cases (7.5%) and fair in 1 case (2.5%). Period of fracture union
ranged from 12 to 18 weeks, average period being 13.7 weeks. None had iatrogenic radial nerve injury and/or infection.
CONCLUSION: We concluded that Locked intramedullary nailing is a novel treatment option for diaphyseal fractures of the humerus. By
making correct entry, repairing rotator cuff, placing the nail inside proximal end and proper physiotherapy; shoulder function outcome can be
improved to excellent in cases of humerus diaphyseal fractures treated with antegrade interlocking humerus nailing.
CLINICAL STUDY OF POST COVID SYMPTOMS AFTER 1ST WAVE OF COVID 19, AT A TERTIARY HOSPITAL
Authors: Patil Dilip Pandurang
Published: October 2021

Background: Early reports suggest residual effects of SARS-CoV-2 infection, such as fatigue, dyspnea, chest pain, cognitive disturbances, arthralgia and decline in quality of life. In present study we aimed to evaluate post covid symptoms after 1st wave of COVID 19 in COVID 19 recovered patients at a tertiary hospital. Present study was Material and Methods: hospital based, descriptive, cross-sectional, questionnaire-based study conducted in Covid 19 positive patients (RT-PCR or Rapid Antigen positive patients) either hospital admitted or home isolation patients, recovered (either RTPCR negative or completed 14 days isolation and no symptoms) came to post covid OPD for follow up, were studied. In present study 101 post Results: COVID 19 recovered patients were studied. Most of patients were from age group 51-60 years (19.8 %) followed by age group 41-50 years (16.83 %). Male patients (65.35 %) were more than female patients (34.65%), male to female ratio was 1.9 :1. Majority of patients received treatment at hospital (75.25%) & were diagnosed by RTPCR (57.43%). Most of patients had recovered from COVID 61-90 days ago (28.71%) followed by 121-150 days ago (19.8%). During acute COVID-19 pneumonia was diagnosed in 36.63 % cases. Other characteristics were intensive care unit admission (14.85 %), oxygen supplementation (21.78 %), noninvasive ventilation (7.92 %) & mechanical ventilation (2.97 %). Pre-existing comorbidities noted were hypertension (12.87 %), thyroid disease (4.95 %), diabetes (3.96 %), chronic obstructive pulmonary disease (3.96 %), h/o kidney failure (1.98 %), active smoker (8.91 %) & former smoker (14.85 %). No regular physical activity was noted in 83.17 %. Post COVID symptoms noted in present study were cough (14.85 %), fatigue (13.86 %), Breathlessness (8.91 %), headaches (5.94 %), myalgia (3.96 %), palpitation (3.96 %), loss of smell sensation (3.96 %), muscle weakness (2.97 %), loss of taste sensation (2.97 %) & chest pain (1.98 %). Most of the Conclusion: COVID-19 survivors experienced mild post-recovery symptoms such as cough, fatigue, breathlessness, headache, myalgia & palpitation. Raising awareness, recognition, research, and multidisciplinary involvement will be considered the cornerstones to manage long-term sequelae of COVID-19 effectively.
ISOLATION OF RHIZOPUS HOMOTHALLICUS FROM A PATIENT OF RHINO-ORBITAL CEREBRAL MUCORMYCOSIS : A RARE CASE REPORT.
Authors: Bhanu Kanwar , Anuradha Sood , Veetheeanveshna Gupta , Aditya Rana , Daaman Thakur , S.C Jaryal
Published: October 2021

We report a rare case of Rhino-orbital cerebral mucormycosis ( invasive mucormycosis) caused by Rhizopus
homothallicus in patient of uncontrolled diabetes mellitus. The organism was isolated from nasal scrapping and tissue
obtained after surgery and was identied after fungal culture.
CYTO-HISTOLOGICAL CORRELATION OF BRONCHIAL BRUSH AND BRONCHIAL BIOPSY IN LUNG MALIGNANCIES
Authors: Jyothi B. , Vandhana S. , Sujatha S.
Published: October 2021

BACKGROUND:Lung cancer is one of the most common cancer and cause of cancer related deaths in about 29% of
males and 26% of females all over the world. Fiberoptic bronchoscopy has an excellent result in diagnosis of lung cancer
when combined with brushing cytology and biopsy. The Aim of the study is to correlate AIM: cytological and histological ndings in diagnosing
lung carcinomas. This study was done in Department of Pathology, Government General MATERIALS AND METHODS: and Chest Hospital,
Erragada, Hyderabad, Telangana from June 2018 to May 2020. 240 clinically suspected cases of lung malignancies underwent both bronchial
brush and bronchial biopsy and were included in this study.RESULTS: Out of 240 cases, malignancy was conrmed in 194 cases by
histopathology of bronchial biopsy, in which 152 cases were well correlated with brush cytology. Bronchial brush cytology showed sensitivity of
78.35% , specicity of 100% and accuracy of 82.5%. Bronchial biopsy has better detection rate t CONCLUSION han bronchial brush cytology in
this study. However combination of brush cytology and biopsy can be considered as the best procedures for the diagnosis of lung malignancies.
ROLE OF VITAMIN D IN COVID VACCINE EFFICACY IN ELDERLY IN INDIAN POPULATION
Authors: Deepika Gujjarlapudi , Nageshwar Reddy Duvuru
Published: October 2021

Background: Aim of this study is to summarise the role of Vitamin D in supporting the immune system,in covid
vaccinated recipients. This is a observational study done between April 2021 t Methods: o June 2021 in Indian population.
We compared anti-SARS-CoV-2 spike RBDIgG antibody & antispike antibodies following vaccination of non-hospitalized participants along
with vitamin D levels in recipients above 60 years. They were tested after vaccination after two doses between 15-45 days. Before study inclusion
criteria is, we have checked whether they were as seropositive or seronegative based on nucleocapsid total antibody results. of 310 Results
vaccine recipients, 46 reported a prior COVID-19 diagnosis and we have excluded them from the study of the 264 with no history of Covid-19, 70
were vitamin d decient (50M;20 F) & 194 (130 M:64 F) were vitamin d Sufcient. Responses were evaluated after two doses on an average
post-vaccine RBD IgG concentration and Spike antibodies were each signicantly higher among the Vit d sufcient recipients compared to the
vitamin D Decient recipients. An integrated approach is required to bett Conclusions: er understand aging and how vaccines work in elderly
which will help in improving the immune response in older adults after vaccination.