bluuebunny/crossref_metadata_2025 huggingface dataset:
Macintosh Workstations
Authors: Valauskas Edward
Published: January 2008

Copyright Clouds Multimedia Prospects. Imagine a computer program that gives a fire department an edge in dealing with hazardous spills, toxic materials threatening life and property — where a quick and accurate response literally has consequences for thousands. This program stores information on thousands of chemicals from manuals and technical treatises. By selecting an icon of a map, an entire city comes up on the screen with details on the locations of schools, hospitals, and businesses. With another click of a mouse, the program calculates the direction of the plume from a leak and provides clues to arrest the accident and move citizens out of harm's way.
Macintosh Workstations
Authors: Valauskas Edward
Published: January 2008

Library Workstations as Revolutionary Tools. Computers have been described ad nauseum as having a revolutionary effect on Western society in the elimination of mundane tasks, reduction of paper records, and sheer speed in handling repetitive calculations. Although there are those who would argue with these claims, thousands of computers routinely handle everything from switching traffic signals to controlling the positions of satellites in orbit to manipulating millions of bibliographic records.
Online Public Access Catalogs
Authors: Schuyler Michael
Published: January 2008

The new title of this journal does not include mutually exclusive terms, in any sense of the combination. As the only public librarian of this new lot, it falls upon me to point out there is a vast world full of libraries beyond the manicured lawns. Amongst ourselves we often point to our differences when to that outside world our similarities are more obvious and profound. And so “public access,” my loosely defined beat on these new pages, might more properly be termed “access by our constituents,” an ever‐changing group that travels between our two worlds at various times, and even concurrently, with little attention to our own narrow discriminations of style or purpose.
Using the Internet to See What's Out There — Accessing Remote CWISs and Libraries
Authors: Lloyd Les
Published: January 2008

The national network connecting colleges, research institutions, and some businesses — the Internet is actually an amalgam of many smaller networks. Originally constituted by the government for its use (as ARPA‐net), the Internet connects state and regional networks together into one logical network. With the proper physical connections and software installed a mainframe, mini,or PC can be a node on this network.
The Library in Academic Computing: Downloading Revisited, or Putting up with Clumsy Data Transfer All Over Again…
Authors: Brandt D. Scott
Published: January 2008

Huh? Clumsy data transfer on the Internet? No way! With the TCP/IP sophisticated file transfer protocols data passes accurately and efficiently across the network. Even the document sending form of transfer on BITNET (which is really just a type of e‐mail) is an effective way to retrieve data and information from across the country and across the world. Why would anybody want to put up with the clumsy kind of downloading associated with earlier technology, like screen capturing and redirection of printer output to RAM? Because in many cases they have no other choice….
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

DiskLock for the PC. Fifth Generation Systems has released DiskLock for the PC. DiskLock is a data security package that provides the highest level of security available, yet it is so easy to use that you can put it right to work. The program follows in the footsteps of the company's DiskLock for the Macintosh, the best‐selling Macintosh security program.
Online Public Access Catalogs
Authors: Schuyler Michael
Published: January 2008

Dial‐in Popularity. Deep Thought just celebrated its fifth anniversary for the dial‐in number to the online catalog. It's been online far longer than that, but the dial‐in was an afterthought, installed at the tail end of an Library Services and Construction Act (LSCA) grant designed primarily to place terminals in the high schools and the local community college.
Integrated Library Systems
Authors: Hinnebusch Mark
Published: January 2008

Specifying RFP Performance Criteria. Last month, we discussed how not to specify performance criteria in an RFP. This month, we will look at how an RFP section on performance should be developed. This month's column will consist predominantly of worksheets that I have developed to assist in this task. As with any essentially generic tool, these worksheets need customization to fit any particular situation.
The Library in Academic Computing
Authors: Brandt D. Scott
Published: January 2008

An Overview of Project Athena — A Model for Networked Computing. Project Athena is many things at MIT — a tool for undergraduate teaching, a development platform for software applications, a gateway to other networks, and a computing means for everything from word‐processing to e‐mail to games. Sometimes referred to simply as Athena, it has grown to become a means upon which students, faculty, and staff rely for both sophisticated and everyday computing.
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

Apple and IBM Outline Technology Initiatives for the 1990s. Apple Computer, Inc. and IBM will work to create powerful new open system software platforms for the 1990s, according to a letter of intent signed by both companies. The companies will develop and market new technologies that both Apple and IBM will integrate into existing and future products, as well as offer for use on other vendors' computers. The letter of intent covers four areas of general understanding:
Free Speech on Computer Networks
Authors: Lloyd Les
Published: January 2008

An issue was raised in the Chronicle of Higher Education last January that could have severe implications for our campus. The article entitled, “Messages in Questionable Taste on Computer Networks Pose Thorny Problems for College Administrators,” talked about electronic mail, bulletin boards, and discussion groups available through campus and international computer networks.
Shaping the Internet
Authors: Mahoney Dan
Published: January 2008

Recently libraries and librarians have been introduced to the Internet. The following article hopes to offer suggestions for shaping the Internet in the future. The two suggestions are: to name the library machines on the Internet “library,” and to begin housing all locally uncopyrighted, published material produced by university employees on a machine called “archive.”
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

Bell Computer Introduces First 386 25MHz SXPC. Bell Computer Systems has raised the ante again with its latest offering, a 25MHz 386 SX priced at $1,995. The Model 325SXT is described by Bell as the fastest SX on the market.
Network Licenses
Authors: Lloyd Les
Published: January 2008

During the past few years, many professional groups, including academic computing and library personnel, have wrestled with the issue of high prices or nonexistent licenses for using CD‐ROM databases over campus networks. While some progress appears to have been made over time, CD‐ROM vendors are not moving fast enough to change their antiquated pricing policies.
News Briefs: System Installations
Authors: Melin Nelson Nancy , Ellen Cisero Mary
Published: January 2008

CLSI, Inc. has signed a contract with two libraries, Superior Public Library and Montclair Library, for the LIBS 100plus (CLSI's second‐generation automation system). The library has purchased software modules for the automation of circulation, cataloging and acquisitions, and for an online public access catalog.
The Library in Academic Computing: UNIX Revisited
Authors: Scoff Brandt D.
Published: January 2008

Presents an in‐depth view of some aspects of UNIX, especially those
relating to communicating on the Internet. Details some of UNIX′s
history, from its invention onwards and illustrates three scenarios
whereby librarians may encounter UNIX.
Online Public Access Catalogs: Linking OPACs: Policy Issues and Considerations
Authors: Sloan Bernie
Published: January 2008

Continues on from an article in the previous issue with an overview
of policy issues and considerations, focusing on some strategic
recommendations made by the May 1987 task force of the New York State
Library. General recommendations cover financial plans,
telecommunications policy and review committees; database
recommendations include determining the prime candidates for systems
linking, providing leadership in selecting the systems to be linked,
ensuring balanced development of the resources and developing the
criteria to do so.
Online Public Access Catalogs: OPACs: Accessing Abstracting and Indexing Databases
Authors: Sloan Bernie
Published: January 2008

In the April issue I continued a discussion of the policy issues and considerations surrounding the linking of disparate online public access catalogs. The March issue began this discussion with a treatment of technical standards related to system linking.
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

University of Cincinnati Inaugurates OhioLINK. The University of Cincinnati (UC), first to implement a state‐of‐the‐art computerized Ohio library research system, celebrated the arrival of the technology with inauguration ceremonies.
The Library in Academic Computing: Faces and Bridges — Part Two: User Interfaces and Librarians
Authors: Brandt D. Scott
Published: January 2008

This is the second of a two‐part article on user interfaces and bridges as they relate to library user interface design. This article takes a closer look at the concept and elements of the user interface, and the role of librarians in planning and implementation.
Online Public Access Catalogs: Accessing Abstracting and Indexing Databases
Authors: Sloan Bernie
Published: January 2008

In the last issue, access to abstracting and indexing databases through the online public access catalog was discussed. The Association of Research Libraries' (ARL) “Guidelines for Licensing Local Databases” (released in March 1991) was cited and six broadly based questions on topics that aren't really covered in the “Guidelines” were posed. These questions were designed to help planners before they have actually reached the contract negotiation stage. This month's column addresses the questions raised in the “Guidelines” document itself.
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

New Audioport Lets Presentations Travel with Sound. PC users can add crystal‐clear digital audio to computer‐based presentations with an external audio adapter. AudioPort, the latest addition to the family of desktop multi‐media products from Video Associates Labs, Inc., is an external digital audio adapter that connects to the parallel (printer) port of DOS or Windows™‐based desktop, laptop, and notebook PCs.
Integrated Library Systems: A Primer on Z39.50: Part Six
Authors: Hinnebusch Mark
Published: January 2008

Previous months' articles in this series have described the InitializeRequest, the InitializeResponse, the SearchRequest, and the SearchResponse Application Protocol Data Units defined by the ANSI/NISO Z39.50 standard. This month, we will discuss the PresentRequest, the PresentResponse, the DeleteRequest, and the DeleteResponse APDUs.
The Library in Academic Computing: Information Becomes the Medium…
Authors: Scoff Brondt D.
Published: January 2008

Searching, sharing, storing, and retrieving widely distributed documents and databases has become the primary focus of activity on the Internet. Information there exists in many forms, and several methods for accessing have been developed recently. But even as technology improves, it becomes increasingly harder to keep up with the amount of information available. More and more, “traditional” library science methods for handling and organizing information, such as indexing, are being used to make it easier and more efficient to search and retrieve needed information.
News Briefs
Authors: Melin Nelson Nancy
Published: January 2008

GTE's Smart CampusSM. Today's college‐bound students are growing up in a quickly evolving world of electronic information access. From the telephone, radio, cable TV, and personal computers, they are already accustomed to receiving and interacting with electronic data through these communications resources.
The Library in Academic Computing: Information Development—Collection Issues and Campus‐Wide Systems
Authors: Brandt D. Scott
Published: January 2008

Campus‐wide information systems have grown over the last ten years from barely interactive, text‐oriented mainframe applications to highly interactive decentralized systems that access various kinds of information throughout a large network. As technologies make it easier for more and more information to be produced and accessed, organizations may have to be selective in how much they can provide access to and support for information resources. Library practice in the development of collections can help resolve questions of what should be supported by a campus system.
Data Day: CWISes: Myth, Mania, or Miracle
Authors: Strauss Howard Jay
Published: January 2008

This column is written by Howard Strauss, the manager of Advanced Applications at Princeton University. Advanced Applications is a small group that is charged with tracking current and emerging information technology and using it in innovative ways to build applications that improve the effectiveness of the University community. Recently Howard's group developed PNN ‐Princeton News Network, a CWIS (Campus Wide Information System) that has been distributed to nearly 200 colleges and universities around the world. Advanced Applications is involved in many other cutting‐edge applications ranging from an expert‐like system to allow unattended scanning to building an imaging system for the University library.
Campus Wide Computing: “Neither Fish Nor Fowl”—The Persisting Elusiveness of Electronic Information
Authors: Brandt D. Scott
Published: January 2008

Why is it so hard to put your finger on electronic information? Is it because it doesn't exist as an entity, a document or book which we can hold in our hands? Is it because it's almost indistinguishable from the software used to produce it? For librarians, continued attempts to classify electronic information using traditional approaches haven't resolved these questions. The amount of electronic information added to the Internet is increasing constantly, and will begin competing with conventional print in making demands on resources.
Publisher's Note
Authors: Meckler Alan
Published: January 2008

When you next receive this newsletter it will be called Campus‐Wide Information Systems. The new name also brings with it a new design and format. Campus‐Wide Information Systems will become a bimonthly magazine featuring many of the columnists that now appear in this newsletter. The magazine format will allow greater use of photography including color covers featuring college and university CWIS buildings. We are pleased that M publishing the only magazine in North America devoted to the rapidly developing world of campus‐wide computing. We thank you for supporting Academic And Library Computing and are sure that you will find Campus‐Wide Information Systems to be even more informative and stimulating.
Instructional Computing: Anonymous FTP Resources
Authors: Tomer Christinger
Published: January 2008

In the last installment of this series on network resources, we took a look at some of the services available across the Internet via remote log‐on. In this article, we will consider the vast array of resources that are available today as a result of a form of service known as the anonymous FTP server.
Integrated Library Systems: The Z39.50 EXPLAIN Service
Authors: Hinnebusch Mark
Published: January 2008

Now that we have a fully defined protocol with a nice set of services and well defined PDUs, can we build useful Z39.50 origin and target systems? The answer is a resounding “maybe.” Certainly within the environment for which Z39.50 was originally designed, as an extension of the Linked Systems Project (LSP), the answer is “yes.” For the rest of us, though, probably more is needed.
Data Day: The Anarchist and Barrister
Authors: Strauss Howard
Published: January 2008

Considers a hypothetical law school library, L.A. Law Lib, and its
bid to become a leader in library automation. Discusses key issues for
implementing on‐line access to its extensive catalogue, and carefully
considers the open nature of the Internet and its implications for law
libraries. Details problem of resolving conflicts between the needs of
end‐users of the system and system managers.
Now This/Editorial: Large Craft Warnings
Authors: Nelson Milo
Published: January 2008

Although our grandparents cautioned us against believing that bigger is better, it is advice usually ranked in quality of clairvoyance with counsel about the benefits of being early to bed and early to rise. Some elements of truth, perhaps, but probably larger proportions of nonsense.
Now This/Editorial: Open (White) House
Authors: Nelson Milo
Published: January 2008

The White House Communications Office is distributing press releases on an experimental system developed during the Clinton campaign at the Artificial Intelligence Laboratory at the Massachusetts Institute of Technology.
The Internet and Beyond
Authors: Feeney Ann
Published: January 2008

Highlights various useful online sites, BBSs, and other sources of
information accessible by computer, emphasizing sites available through
the Internet, but sites of special interest available only via modem are
included.
Now This/Editorial
Authors: Nelson Milo
Published: January 2008

Leaving the Campus, Getting Smart The truth, so important to ancient Greek philosophers, was meant to be teased out of students by a barrage of questions and follow‐up questions intended to narrow an argument and conclude in an expression of fact thought to be implicitly known by all rational pupils. This method constituted a highly idealistic belief in the ability to draw conclusions about the nature of reality without leaving the classroom.
The Joy of CWIS: Establishing the Human Scale
Authors: Strauss Howard Jay
Published: January 2008

Looks at the prospects of implementing CWIS networks. Considers the
issues of cost savings, staff reductions, improved scholarship, time
savings, computer resource reductions, data policies, data sharing, and
using e‐mail. Argues that the real benefit of CWIS is that it turns a
computer from anadvanced scientific tool into something that users can
relate to and enjoy.
OPAC Subject Access: Pet Peeves
Authors: Micco Mary
Published: January 2008

This is the first in a series of columns featuring pet peeves about Online Public Access Catalogs. We encourage readers to join our columnist by sending in their own contributions. The complaint must deal with subject access and must be generic enough to apply to most OPACs. The reader should state the problem and then offer a solution, even if it involves new technologies that are still only on the horizon.
The Internet and Beyond
Authors: Feeney Ann
Published: January 2008

One useful feature on the net is the University of Michigan Weather Underground. It provides weather forecasts for most parts of the United States and Canada, conveniently available by city, and also gives information on earthquakes, skiing conditions, and hurricane advisories. This is installed on several Gopher systems, but is also reachable by Telnet.
Now This/Editorial: Remodeling the Classroom at Loyola
Authors: Nelson Milo
Published: January 2008

Loyola College in Baltimore, Maryland, and Bell Atlantic Network Integration have completed the first phase of Loyola's extensive computer and telecommunications network which is being called “Classroom of the Future.”
Sailing Through Cyberspace: Counting the Stars in Passing
Authors: Jacobson Robert
Published: January 2008

The global network that links the universe of computers is really many networks, each evolved in its own idiosyncratic fashion, whipped together like the frayed strands of cotton ropes. Along this network — which takes its name from the workings of a net, a tool devised to capture and hold prey — millions of human beings struggle to make themselves understood. It is not always easy to do, and the number of those dismayed by trying to communicate via the Net is exceeded only by those whose perseverance, taste for the novel, and need to be in touch (a fascinating metaphor in this context) over‐powers their reticence to be trapped and held by the Net's allure.
Now This/Editorial
Authors: Lloyd Les
Published: January 2008

During the past few months at Lafayette College, we've discussed the issues and process behind our decision to move e‐mail off our IBM minicomputer. Newsletter articles have mentioned the slowness of the current system (LINC, Lafayette's Integrated, Networked Campus) as the reason for moving and that during the next couple of years we'll be moving the rest of the software off that system to the PC network. We also noted that there were two paths we could take in moving, e‐mail: one was to the PC network using a package like Lotus' cc:Mail; the second to move the e‐mail to another large system like the VAX or Unix systems and use POP Mail on the PC to provide an easy mail interface. In both cases, we would keep our existing IDs in LINC and forward LINC mail to the new mailer, allowing a slow transition from the old e‐mail address to the new one.
Melvyl® System Revised Search Sheet
Authors: Henry Marcia , Keenan Linda , Reagan Michael
Published: January 2008

The following Melvyl system search sheet updates the 1991 search sheet published in the first edition of Search Sheets for OPACs on the Internet. Although the first edition's search sheet is still very useable, it does not document some new features (e.g., Save Set, the Mail To, and Update commands) as well as the change in I.P. address. The Melvyl search sheet is the first of several revised search sheets to be published in CWIS. For example, there have been changes in the Harvard, Rensselaer, University of Illinois, and CARL search sheets to name just a few. The next edition of Search Sheets for OPACs on the Internet will have search sheets for over one hundred new OPACs not covered in the first edition. We hope to keep up with the changes in the OPACs of both editions in CWIS.
The Rutgers University Campus‐Wide Information System
Authors: Dailey William
Published: January 2008

Times are changing. There was a day when you would walk to the corner store for the morning newspaper, to catch up on the events of the previous day. Maybe all you had was do is retrieve the paper from the flower bed in your front yard to find out last night's box scores of your favorite team. Then, of course, there was the college student who would spend countless hours at the library researching information needed for class tomorrow. Or maybe you just wanted to know the weather forecast.
Now This/Editorial
Authors: Lloyd Les
Published: January 2008

A Fundamental Change in Computing on Campus. For the first time in almost ten years of running collegiate computing departments, the promise of what computers were supposed to do in the first place is finally within sight. We've spent these last couple of decades equipping our faculty and students with hardware, teaching them about software, and sharing what people elsewhere were doing with all this equipment. But we were still following the traditional computing model: a central computing department was responsible for implementation, training, and most changes dealing with computing on campus. It's both exciting and scary that this fundamental change is taking place.
The Role of the Library in the Development of a Campus‐Wide Information System
Authors: Bridges Karl F.
Published: January 2008

Many universities and colleges are developing or considering development of a campus‐wide information system. On many campuses the impetus for CWIS development is coming from the computing services operations — a logical development in many cases since on the majority of campuses those organizations have a near monopoly on technology funding and system development expertise. As the campus information center, however, the library should have a central role in the CWIS development process. It becomes clear then that library managers must involve themselves in developing a role for their library in this development process. The question becomes: What is the best way to do this? This paper suggests that a philosophy stressing user service rather than one emphasizing control has much to recommend it in the development of a CWIS.
What's in a CWIS?
Authors: Spillers Lisa
Published: January 2008

In April 1994, our University Librarian requested a list of university‐related items that might be included in a CWIS as an early step in the process of establishing a CWIS for our university. I had a list of ten core items from the tide, Libraries at the AARNET Crossroads (Mays et al., 37). I then posted a request to the electronic discussion group CWIS‐L for any other (more extensive) lists that might have been compiled. The replies that I received included lists compiled by Richard Wiggins (fifty‐six items) and Rita Saltz (fifty‐three items). I added more items after spending hours exploring established CWISs and then compiled the results. The final list consisted of ninety‐six items (not including group headings). I posted this list to CWIS‐L on April 30, thanking Richard and Rita for their assistance.
Building a Campus‐Wide Information System — Part II
Authors: Wiggins Richard
Published: January 2008

Specialized Documents. Earlier, we gave some examples of how information providers offer online usage statistics. Some CWISs post such usage statistics online for readers to peruse. In particular, this allows campus information providers to see which documents are the most popular. Some sites merely provide a summary report. Other sites augment reports with a folder offering direct links to the ten most popular titles in the CWIS. Still other sites may offer on‐line graphs showing usage. In most cases, these usage statistics are updated daily or weekly; some WorldWideWeb services report utilization up to the minute. Online usage logs should not include any information that shows specific activity by fully qualified domain name of the client, so as to protect user privacy.
Rutgers' Touchtone Registration System Receives High Grades
Authors: Dailey William
Published: January 2008

The days of long lines, angry students, and frustrated administrators are a thing of the past, here at Rutgers University. “Have you tested all of the Add/Drop sites?” This question had become imbedded in my brain, it was spoken so often. I dreaded the first two weeks of every semester because of all the preparation we did in the hope of having a smooth registration period. The Computing Service, along with the Registrar's office, developed a check list of “things to be done before the first day of registration”. This list had become two pages long at the last writing. We did attempt to ensure that every aspect of the process was checked and tested when possible. Can you imagine waiting in line for two hours to add a course, and all of the sudden the system crashes. There you are at the terminal, just about to add that course you want, and the administrator tells you that the system is down. You look in disbelief at this person. After you regain your composure, you inquire as to how long the system will be down. “The telephone company is looking into the problem”, is a common response you could receive.
CWIS and Apple PIE: The CWIS of the Year 2000
Authors: Strauss Howard
Published: January 2008

For as long as I can remember, the year 2000 has been the threshold of the future. For those of us destined to spend much of our lives in the twentieth century — or any time in it at all — those years would, by definition, be spent in the past. The cars of the future would be coming in the year 2000 (the number being written out to make it seem even more amazing and futuristic).
Academic Consumers: To the Best in Printing Services at Georgia Tech
Authors: Salmon Robert B.
Published: January 2008

Every university student spends time at the print shop. Students copy their notes for friends that played hooky. Or they copy handouts and other materials from the instructor.
CARL System Revised Search Sheet
Authors: Reagan Michael , Henry Marcia , Keenan Linda
Published: January 2008

The following CARL system search sheet updates the 1991 search sheet published in the first edition of Search Sheets for OPACs on the Internet. CARL has grown since 1991, with libraries and library systems added throughout the country. All use basically the same CARL interface, and there are also bibliographic databases other than catalogs mounted on CARL systems and using the same interface. Most of these are available to subscribers only.
Hyperfiction
Authors: Saldarini Robert
Published: January 2008

Hypertext has been an advantage of multi‐media presentations since its inception. A click on a hypertext word or phrase can open a window for definitions, show motion segments on demand, serve as an external program call, provide photographs and sound segments, or simply provide the user with an alternative path of action. These options spark life in applications from encyclopedias to scientific demonstrations. However, it is companies like Eastgage Systems in Cambridge, Massachusetts, that are using hypertext as the fundamental structure for hyperfiction.
Small but Perfectly Formed — The Parent Child Dilemma
Authors: Handel Kleshna
Published: January 2008

The objectives of this paper are to provide marketers with a wider perspective on how children and parents judge and evaluate purchasing decisions of consumer goods. It is often the case that when marketing a product in a specific sector you become so blinkered on that sector that you omit to take a 360°perspective. This paper's aim is to challenge and provide a wider view looking at purchasing decisions through the purchasers eyes rather than the marketers.
Stress in Children — Focus on Eight to Eleven Year Olds
Authors: Railton Carole Ann
Published: January 2008

Stress has become the industrial disease of the 90s. Wellbeing is the in word used to market products or services when applied to reducing stress and its effect on our general health. In recent years this has been a major topic of interest with over £6 billion every year in the UK being attributed to absenteeism and reduced work performance directly caused by stress. The European Union is now drafting guidelines for member states on the prevention of occupational stress and until now the main emphasis has been towards tackling stress in the workplace.
Children and Advertising — The Research
Authors: Goldstein Jeffrey
Published: January 2008

Psychological research is frequently cited in discussions about children and advertising. This paper reviews some of the issues and some of the research that has a bearing on them. The research is not nearly as substantial, clear, reliable or relevant as is often supposed. There is little evidence that children are especially vulnerable to advertising, or that advertising has a direct effect on their behaviour. Youth fads often precede, rather than follow, advertising. Debates about the age at which children recognise and understand commercials are fruitless. Most discussions omit advertising's appeal and use as entertainment, a way to manage mood, and a source of information on how to satisfy personal needs.
Marketing to Children and Parents Through Schools — Can Adverts Add Value to Education in Schools?
Authors: Harrison Frances
Published: January 2008

This paper presents the views of the National Consumer Council in regard to the use of advertising and marketing in schools in order to reach both children and parents. The paper examines existing guidelines and proceeds to look at different methods — acceptable and otherwise — which have been used by organisations to penetrate the schools market.
The Trouble Web Site
Authors: Grumbridge Andrew
Published: January 2008

The author explains in this paper (originally presented at a conference) the rationale behind developing a web site for one of Flextech Television's products.
Marketing Toys On The Internet — It's Child's Play! Or Is It?
Authors: Linke Harvey
Published: January 2008

This isn't yet another article on the subject of selling toys on line. We all know ‘e’ tailing toys is going to be big, even if we don't know how big and how quickly. The new challenge posed by the Internet explosion, is how to market toys effectively on the net, and this author aims to show the way forward.
Millennium Kids and the Post‐Modern Family
Authors: Hahlo Gerry
Published: January 2008

A recent study that Informer completed, an edition of the Monitor, was into the modern family. The media constantly inform us of the impending breakdown of the family and diminishing family values. We're led to believe that rising divorce rates and the increase of single‐parent families are evidence that marriage is outmoded and that the traditional family unit is a thing of the past. So what will happen to family life in the future and what will the effect be on children? This paper examines the latest learning on attitudes to family life and establishes the context of kids' home lives. The author also reviews some of the key societal trends that are driving children to grow up faster than ever before and ends with an overview of the implication of these forces in millennium society on marketing and advertising to children.
Addressing the Gender Issue
Authors: Fox Paul , Woodley Matt
Published: January 2008

The authors looks at the problem of missing audiences in the games market, in this case young females. He shows that when it comes to operating in an industry where the purchase profile is at odds with market place demographics capturing this ‘lost audience’ is vital.
Forming Effective Partnerships with Tomorrow's Decision Makers
Authors: Carver Andrea , Needham David
Published: January 2008

In a knowledge‐based society the onus is placed upon teachers to provide their students with high‐quality experiences that will enable them to work autonomously in the rapidly changing world of work. The Times 100 has created a range of partnerships between The Times, it's sponsors and educational users by providing opportunities for young people to use up‐to‐date case studies as part of their learning.
Trend Walk™: On the Road for Winning Ideas in Children's Marketing
Authors: Kurnit Paul
Published: January 2008

This paper looks at how our normal course of business leads us through a number of disciplines to become smarter about our products, our competitors, the markets in which we compete and tomorrow's potential big ideas. We evaluate sales data. We do store checks. We analyse competitive media. We conduct creative reviews. We do SWOT analyses. We benchmark our businesses against established and expanded competitive frames.
The Promotions Industry and the Relationship with the Licensing Industry
Authors: Stevenson Rob
Published: January 2008

This paper looks at how over the past 14 years we have seen the licensing business grow from a small almost cottage industry into the multi million dollar marketing operation today. Licensed properties are now one of the tools which many FMCG brands and products use to create new products and/or increase sales for existing ones. In fact there is a genre of products that rely solely on the licenced property as the main marketing proposition to gain distribution and sales based on the strength of the licence. We have seen businesses as diverse as BT (with their ET adverts) through publishing, especially children's magazines (Sorry, but Roy of the Rovers doesn't cut any ice any more!) to petrol companies and greeting cards. It is undeniable that the use of a licenced property is a very very powerful tool in the armoury of a brand manager. In addition, many brands and companies also like to use licences tactically and ‘rent’ in licenced properties in key periods of the year to give their brands a ‘sales boost’. This is more a short‐term relationship but still ongoing as the brands use licences regularly. Some companies such as McDonalds and Nestle have gone further by purchasing the rights to all Disney properties exclusively for their categories and become ‘preferred partners’. The cost of the purchase of these licences is often not small and a brand that buys into a licence that fails to deliver is an expensive and costly business. It is often said that choosing a licenced property is an art and one in which there is little or no guarantee of success.
Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children
Authors: Stanbrook Lionel
Published: January 2008

This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.
The Cellular Family at the Millennium
Authors: Pillot de Chenecey Sean
Published: January 2008

This paper is adapted from a speech given at the SMI Conference this year. Informer is a youth specialist marketing consultancy and research agency. Committed to a continuous exploration of the lifestyle, attitudes and behaviour of young people aged between 12 and 24. Clients include leading brands in the fashion, drinks, music, television, beauty, travel, finance, interactive entertainment and retail markets. The agencies flagship product is the Informer Youth Monitor the worlds largest ongoing qualitative research study of the youth market/youth trends. It is a powerful tool for strategic planning and an invaluable source of knowledge for those wishing to understand the young consumer. Today's kids are growing up faster than ever before. Adults are often bewildered at their speed of growth and at their ability to assimilate many aspects of older culture into their lives, even before they strictly become teenagers. This has huge implications for brands and brand marketing. The media — the biggest influence on our lives — constantly informs us of the impending breakdown of the family and diminishing family values in this post‐modern world. We're led to believe that rising divorce rates and the increase of single‐parent families are evidence that, not only is marriage an outmoded institution, but that traditional family unit is a thing of the past. But what will happen to family life in the future and what will the effect be on children? This paper will examine the latest learning's into attitudes to family life and sets the context of children's lives, examining everything from relationships with brands to advertising to sport.
Schools and Marketing: Notes from the Chalkface
Authors: Gerry Chris
Published: January 2008

Consider these questions: does your own tailor make your clothes for you or do you shop in chain stores? Do you shop for food in a major supermarket or does the local corner shop deliver your food? When it comes to a new car: what do you choose ? A hand built Aston Martin at £200,000 or something less recherche manufactured by Ford, GM or Nissan? This paper looks at how for most of us the goods and services we consume are produced by large, often global, organisations that have developed high quality items at a reasonable price. Our world today is increasingly dominated by brands. Each strives to create the illusion of exclusivity in a world of plenty. As such branded goods appeal to our sense of individuality and identity. Amidst the emptiness of so much consumption we come to trust these friendly trademarks that offer the promise of security and permanence in a world where few things last long.
Children And The Internet
Authors: Clarke Barbie
Published: January 2008

There are now 3.6 million Internet users aged 7–16 in the UK. Over half of all children, 51%, now have access to the Internet in school or at home, a massive leap from 31% just over a year ago. Although there are more boys on‐line than girls, the gap is narrowing with 54% of boys, and 48% of girls using the Internet now, compared to 49% of boys, and just 39% of girls six months ago. NOP Family's latest wave of ‘kids.net’ research shows that the Internet is now becoming an important marketing tool for any organisation that wants to market to children. The research, which aims to measure children's use of the Internet in school and at home, was conducted last October/November. A nationally representative sample of children aged 7–16 were interviewed for the study. 2001 face to face interviews were carried out in children's homes, and focus groups were held with boys and girls aged 7–8, 9–10, 11–12, 13–14. The study is now an established syndicated tracking study carried out every six months with 18 clients taking part from broadcasting, the media, advertising, fmcg, government, financial services, and .com companies and organisations. The DfEE has been a sponsor from the beginning, and has given NOP Family some useful input into the structure of the study.
Editing Content for Children on the Net
Authors: Morrison Alice
Published: January 2008

The author shows the importance of defining exactly what a child is and poses a number of questions including ‘Who are they?’ in relation to Internet audiences.
Premium for Kids
Authors: Hosting Julian
Published: January 2008

How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today.
Building a ‘Kid Contract’ with Chinese Children: Truths and Trends
Authors: O'Hanlon Terry
Published: January 2008

The author's observations in this article fall broadly into two sections: Chinese kids truths — a review of the current factors most influential in shaping Chinese kids' view of themselves, the world around them and the brands that speak to them in that world, and Chinese kid trends — some of the key factors that are changing and will continue to change those relationships.
Kid Marketing On‐line: How to Overcome EU Regulations
Authors: Coen Philippe
Published: January 2008

European law on data protection and marketing to children on‐line is one of the most challenging aspects of on‐line marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic.
Building a ‘Kid Contract’ with Chinese Kids: Part II
Authors: O'Hanlon Terry
Published: January 2008

What does it take to build a “Kid Contract” for your brand in China? Just as anywhere, it involves understanding the nature, needs and wants of this specific audience. In the first of this two‐part piece, the author introduces some of the dynamics of Chinese kids today, the key external influences on them, their perception of self and their behaviour. In this second piece, the author will try to outline some of what he's found that can help in shaping an appropriate “Kid Contract” for a brand here, and communicating with this important target group. The author refers to a “Kid Contract” because in effect your brand must negotiate with the kid and/or give the kid leverage so he can negotiate with his parents.
Kaboem: A Virtual Community for Kids
Authors: Hirman Brian
Published: January 2008

At the end of 1999, Bookmark and KinderNet5 took the initiative to develop a child‐friendly ‘kids community’ on the Internet. The first version of the site went online at the end of March 2000 and is called Kaboem (www.kaboem.nl). The initiators of Kaboem are convinced that the combination of Bookmark and KinderNet5 is an excellent starting point for a successful future for Kaboem. KinderNet5 has experience in the kids marketplace and is the market leader broadcast organisation directed at children. Bookmark is actively involved in the development and implementation of new marketing, virtual community marketing and e‐commerce strategies together with clients like Philips, VNU and SENS/State Lottery.
Trouble
Authors: Webb Jonathan
Published: January 2008

In this article the author offers personal views on the concept of television branding and the youth market. How do teens relate to channels? Are they brands or products? Can a channel ever be more than the sum of its programmes? What is the impact of new media on the way we communicate with teenagers? All these questions are pivotal in determining both the what and the how of youth communication.
Advertising Restrictions: Protection of the Young and Vulnerable?
Authors: Eagle Lynne , de Bruin Anne
Published: January 2008

This paper is intended to inform debate regarding proposed restrictions on advertising to children, particularly in New Zealand. It reviews the literature and arguments for and against such restrictions and attempts to establish whether these restrictions are likely to work as intended. Alternatives for addressing the legislative, regulatory and ethical dimensions associated with advertising to children are discussed together with a future research agenda.
Generation B (ritney)
Authors: Morgan Nicola , Begley Chantelle
Published: January 2008

Kids are getting aider younger. We all know that But is it the same for both sexes? And is the process accelerating? And whose fault is it? And from a communication perspective, can the research cope? This article focuses on the effect of accelerated culture on the country's young girls and whether the media is totally to blame.
More Than Just Play Dough: Children, Money and Marketing
Authors: Parker Cathy
Published: January 2008

This article looks at the rise of the junior consumer, in particular the reasons behind their increased spending power. It then examines the ways in which children influence the spending of their parents by using ‘a combination of emotional blackmail, negotiation and pychological warfare’. Finally, the article explores the learned cynicism' with which children react towards marketing and suggests some strategies marketers can adopt to appeal to the junior consumer.
Winners and Losers: Pay Patterns in the 1970s
Authors: Saunders Christopher , Mukherjee Santos , Marsden David , Donaldson Alison
Published: January 2008

In this report, published by PEP and Sussex University's Centre for Contemporary European Studies, the authors hope that union leaderships will again be able to exercise enough authority to create a unified strategy, despite current contrary strong pressures from sections of their membership. This strategy would consist not just in overall pay restraint nor in trying to restore ‘traditional’ differentials, but in moving towards a sensible policy and machinery for distribution of pay between competing groups.
A New Paradigm for Description and Evaluation of Competitive Relations?
Authors: Persson Lars
Published: January 2008

There is undoubtedly a need for description and understanding of the way in which firms, consumers and society at large interact in a market economy. The need is for description of the system as a whole as well as for distinct parts of it such as the market for certain goods or services in some geographic area or the market environment of specific firms or consumers. For those who merely want to adapt to the conditions of the market, description and understanding may be enough. For those who might want to direct changes in the system, an evaluation of the system and the effects of possible changes will also be necessary. This paper is intended as an aid in meeting such needs. The immediate reason for my attempts to find better methods of describing, understanding, and evaluating parts of the market system was a need felt on behalf of those government agencies and politicians who should try to make the system work as well as possible. I have especially felt that need in my work on problems of restraints on competition in Sweden.