bluuebunny/crossref_metadata_2025 huggingface dataset:
Fabrication of nano- or micro-powder for hydroxyapatite particles derived from bovine bone
Authors: Ha Linh Van , Ngoc Thi Mai Diem , Cao Huu Tien
Published: May 2021

Background: Hydroxyapatite (HA) from bovine bone has been shown to have bone regenerative capability and therefore has potential benefits in bone grafting. However, the extraction procedures are often time-consuming and labor intensive. Therefore, this study aimed to devise a simple process to fabricate HA particles from bovine bone with the potential to be used in bone tissue engineering.

Methods: In this study, the simple process combined physical and chemical methods to remove numerous organic components, followed by annealing at 600oC to fabricate small crystal HA particles. The organic presence in the HA product was detected by Fourier-transform infrared (FTIR) spectroscopy. The particle size, interconnected porous structure, and the calciumto- phosphorous molar ratio (Ca/P) were examined by X-ray powder diffraction method (XRD), scanning electron microscope (SEM), and energy dispersive X-ray (EDX) analysis.

Results: The combination method completely removed the organic composition. The results of SEM, XRD, and FTIR demonstrated the formation and preservation of small (nanometer sized) crystal HA particles with the porous structure. The Ca/P ratio was similar to that for natural bone.

Conclusion: Pure natural HA crystals could be extracted from bovine bone. The combination of chemical and thermal decomposition methods was effective in producing HA particles. The method proposed herein has the advantage of being simple and relatively inexpensive, thereby rendering it beneficial for large-scale application.
Chau Thoi and Nui Gio volcanic rocks: A remnant of the Loei Phetchabun volcanic belt in Viet Nam
Authors: Nguyen Tuan Anh , Thi Thuy Doan , Tran Thien Quy Ngo , Ching Yin Lan
Published: May 2021

Introduction: Extrusive volcanic rocks, such as dacite, andesite, basalto-andesite, basalt… of Chau Thoi and Nui Gio hills in Bien Hoa and Binh Phuoc provinces, southern Viet Nam, characterize volcanic island arc rocks. These rock suites formed as the convergent tectonic between the Indochina and Sibumasu geological blocks.

Methods: Geochemical data of rock samples collected on the field were examined and analyzed by the Academia Sinica I E S (Institute of Earth Science, Taiwan and processed with a GCD kit (Geochemical Data Toolkit) to ascertain their characteristics and geotectonic setting. Result: Geochemical data both in major elements and trace elements of the Chau Thoi – Nui Gioshow a specific characteristic of a volcanic island arc environment.

Discussion: Chau Thoi and Nui Gio rocks are suitable to correlate to the Permian Thailand Loei Phetchabun volcanic belt. However, at the current time, Chau Thoi and Nui Gio rocks have been classified as Deo Bao Loc formation - late Jurassic to early Cretaceous in ages - belong Truong Son magmatic belt. This magmatic belt resulted from the Yanshanian orogeny by the subduction of the Paleo-Pacific oceanic plate beneath the Eurasia (Indochina) continental plate. More studies needed to be performed, specially geochronological data to support the study.

Conclusion: Chau Thoi and Nui Gio rock suites characterize volcanic island arc rocks, products of a convergence tectonic between Indochina and Sibumasu blocks. They are remnants of the Thailand Loei Phetchabun volcanic belt, the first time reported in Vietnam.
An Assessment of Intellectual Property Legislative Framework on Violations of Protected Goods
Authors: Thenga Godfrey
Published: May 2021

Infringement of intellectual property is a violation of protected rights. Intellectual property is an asset owned by businesses and forms part of a trade. In South Africa, the Constitution and other legislation guarantee ownership of property. The rights to ownership of protected property are affected when criminals misappropriate property. This abuse is evident when the protected property is divested from its lawful owners and sold at a profit to disadvantage the owners. This has the potential of devaluing protected property and contributes to the financial loss of the owners. The abuse ultimately discourages innovation and creativity in businesses. The government is responsible for protecting property rights; the positive spin-off is the taxes that benefit the country. Poor protection encourages free-riding behavior where unscrupulous criminals misuse the intellectual property for their benefit. This study assessed the effectiveness of various legislation that protects property interests. It further highlighted poor enforcement of the law.
Optimization of Flexographic Water-Based Ink Formulation for Polymer Films
Authors: Thi Thu Ha Nguyen , Quyen Duong Hong , Kieu Nguyen Hoang Thi
Published: May 2021

In this study, the optimization of flexographic water-based ink formulation was carried out. The aim is to minimize the contact angle of the ink on polymer substrates. A factorial design was used to evaluate the effects and interactions of three factors, which are dispersant, wetting agent and antifoam concentration on the wettability of ink. The optimal conditions obtained from the desirable response are dispersant of 9.65%, wetting agent of 0.58% and antifoam of 0.55 %. Under these conditions, about 15O of contact angle is obtained. The validity of the statistical experimental strategies was verified by the ink samples prepared under the optimized conditions.
Competitiveness of Enterprise: The Essence and Approaches to Definition
Authors:   Odesa National Polytechnic University, Kovtunenko K. V. , Didan K. O. ,   Odesa National Polytechnic University, Kovalchuk O. V. ,   Odesa National Polytechnic University
Published: May 2021

The article is aimed at generalizing the views of various scholars on the essence of the concept of «competitiveness» and allocating the properties and factors that characterize the competitiveness of enterprise. In modern conditions of economic development, of particular importance are the theoretical foundations of the conception of competitiveness, which should be based on the comprehensive approach and should be considered by means of this approach. The concept of «competitiveness» derives from the concept of «competition», which acts as an element of the market mechanism for regulating supply and demand; as a form of interaction between economic actors in the market; as an economic rivalry of individual producers for market share and receipt of an order; finally, as a mechanism for regulating the proportions of public production. In order to successfully operate in conditions of high competition in the market and to maintain the necessary level of competitiveness, enterprises and organizations master new types of services, introduce new forms of business, stimulate their employees and fight for the involvement of each client. When planning its activities, a company takes into account not only the needs of customers, but also the strategies of competitors. Based on the information obtained during the study of competition conditions, the company’s development strategy in the market is largely formed, and the general strategy of the enterprise goes the same way. Thus, a positive result in competition is achieved as a natural result of constant and competent management efforts. How positive this result will be depends largely on the competitiveness of the enterprise. The article discusses the essence of the concept of «competitiveness» as an economic category, analyzes various approaches to the definition of this concept and carries out an analysis of competitiveness of enterprise. Competitiveness is an important element concerning entering the market and keeping the enterprise’s positions at the market, especially in the context of pandemic and quarantine, so the topic under research is very relevant nowadays.
The Organizational and Methodological Approaches to Auditing the Efficiency of the Enterprise’s Innovative Activities
Authors:   Kyiv National Economic University named after V. Hetman, Petryk O. A. , Patsarniuk O. V. ,   Kyiv National Economic University named after V. Hetman
Published: May 2021

The article is aimed at studying the peculiarities of the audit of efficiency of the innovation activities of enterprise and determining the organizational and methodological approaches to its conduct. The article proposes an audit of the efficiency of innovation activities to be considered as a test of the effectiveness and efficiency of the innovation activities of enterprise and identifying opportunities for its improvement. On the basis of the analysis of the process of auditing the innovation activities of enterprise, a unified approach to the allocation of the main stages of the audit of innovative activities is developed, which is proposed to include: formulation of the purpose and objectives of the audit of innovative activities of enterprise; determination of the type of engagement and coordination of its conditions with the client; collection of necessary information; planning, execution and completion of audit, and the stage of follow-up. The application of specific audit procedures corresponding to the allocated stages of the audit of efficiency of the enterprise’s innovation activities and covering various engagements is substantiated. The importance of analytical procedures that will be applied during the entire time of the task accomplishment in terms of the audit of efficiency of the enterprise’s innovation activities is emphasized. When assessing business risks, it is proposed to allocate the risk factor, which consists in classing the industry in which the enterprise operates, to the group of sensitive sectors of the economy regarding the suspension of activities as a result of the lock-down announcement. It is defined that, unlike the audits of financial statements, for engagements on the efficiency of innovation activities, the provision of the auditor’s report is not the last stage. Taking into account the importance of the results that may be in the process of performing the follow-up stage for audits of efficiency of the innovation activities of the enterprise, it is proposed to make provisions when concluding an agreement for the performance of an engagement.
The NBU Economic Standards as an Instrument for Regulating the Banking Activities
Authors:   Polissia National University, Sus L. V. , Sus Y. Y. ,   Polissia National University
Published: May 2021

Researching the problems of banking supervision in the course of the policy of cleaning the banking system of Ukraine is of particular importance. The issues of efficiency of regulation of the activities of commercial banks with the help of economic standards of the NBU remain topical. The article is aimed at a theoretical-methodical substantiation of the NBU economic standards system and identifying the peculiarities of their application as instruments for regulating the banking activities. The state of compliance with capital, liquidity and credit risk standards by commercial banks of Ukraine is examined. A correlation and regression analysis of the impact of credit risk standards on the volumes of overdue credit arrears of banks is carried out. Ways to improve the system of regulation of the activities of commercial banks based on the principles developed by the Basel Committee on Banking Supervision are proposed. A further proposal is made as to introducing an additional economic standard for the regulation of credit risks, which would assess the risks of repayment of loans. In addition, it will be expedient for Ukraine to build a conceptual banking supervision, which will ensure close interaction of components in order to improve the efficiency of banking institutions. A comprehensive system of banking supervision should diagnose the level of risks and implement systems of their management at the level of each separate banking institution.
Forecasting the Sectoral-Regional Development of the Intellectual Segment of the Global Economy
Authors:   Prydniprovska State Academy of Civil Engineering and Architecture, Nyameshchuk A. V.
Published: May 2021

The article is aimed at building a forecast for the development of the intellectual segment of the global economy for 2019-2028 in terms of high-tech sectors and regions. Based on the analysis of statistical data of the countries’ economies on the volume of high-tech exports, gross costs in fundamental research and applied developments, the number of registered patent families with details by sectors of the «triad» (information and communication technologies, pharmaceutical industry, aerospace sector) the trend of sectoral-regional development in 2000-2018 is determined and a forecast for the next contiguous period is elaborated. In the course of research, the author identified a significant differentiation of countries according to the models of development of sectors of the «triad», as well as by the nature of the trend line in the time periods 2000-2009, 2009-2018, and 2000-2018. Further development of the countries of Asia (China, Taiwan, South Korea) and the United States with a gradual shift in the emphasis of technological leadership in favor of Taiwan are forecasted. The growth forecast for high-tech exports of the aerospace sector is optimistic. In the ICT sector, a significant dependence of the volume of high-tech exports on the positive dynamics of patent families is identified. In the pharmaceutical industry of European countries, the relationship between these indicators is predominantly inverse. Prospects for further scientific research in this direction are to determine the nature and extent of the pandemic factor’s influence on the dynamics of the development of the intellectual segment of the global economy, as well as to adjust the forecast of sectoral-regional development of the intellectual segment of the global economy.
Tax Control in the Structure of Fiscal Policy (the Functional Aspect)
Authors:   Ivan Franko National University of Lviv, Loboda N. O. , Chabaniuk O. М. ,   Lviv University of Trade and Economics, Senyshyn B. B. ,   Ivan Franko National University of Lviv
Published: May 2021

The selected topic of this scientific article provides for the coverage and consideration of the actual problems of the organization and implementation by the controlling authorities of tax control in Ukraine, as well as substantiation of the importance of exercising such control as an integral element of managing the country’s financial system. The article is aimed at studying the efficiency of the tax control mechanism in Ukraine and determining the impact on filling the revenue part of the country’s budget. Despite the fact that there is currently a legally enshrined conception of tax control, this scientific article systematizes various approaches of authors to determine the essence of this phenomenon. The subjects and objects of tax control, as well as various forms in which it is carried out, are determined. The publication considers the content of tax control through its functions, in particular: accounting, preventive, informational, and mobilizing. The main goal of modern tax control in Ukraine and ways of its implementation through the tasks of tax control are outlined. The basic principles of tax control are defined and in accordance with the rules of the Tax Code of Ukraine the methods of carrying out tax control are indicated. It is determined that one of the most important and independent forms of tax control is tax audits (especially important is the fact that the quality of tax audits significantly affects the overall result of tax control). The main types of tax audits are considered. The dynamics of the results of the control work of the State Tax Service of Ukraine for 2016–2020 is analyzed. The efficiency of tax control with the help of quantitative indicators is evaluated. A matrix of strengths and weaknesses, opportunities and threats to the tax control mechanism in Ukraine is built based on the SWOT analysis data. Directions of improvement of tax control on the basis of analysis of modern tendencies of its development in Ukraine are proposed.
The Financial Sustainability of Consumer Cooperation Enterprises of Ukraine in the System of Management of its Financial Resources
Authors:   Lviv University of Trade and Economics, Сhuy I. R. , Andreikiv T. Y. ,   Lviv University of Trade and Economics, Mutyan I. Y. ,   Lviv University of Trade and Economics
Published: May 2021

The article is aimed at examining the essence of financial sustainability and financial reliability of consumer cooperation enterprises in Ukraine. The structure, sources of formation, directions of use and efficiency of use of financial resources in consumer cooperation are considered. To study the coefficients of financial sustainability, the division of capital by sources of formation and terms of use is provided. To assess long-term financial sustainability, the following indicators are proposed: working capital level; coefficients of financial independence, long-term financial independence, provision of own circulating capital; level of financial reliability. In the process of analyzing the capital structure of Ukrainian enterprises in general and consumer cooperation in particular, is identified: higher financial sustainability of enterprises and organizations of consumer cooperation; lower dependence on short-term loans and other funds attracted for the short term; higher level of working capital and profitability of activities, despite the financial and economic crisis of 2014-2015. Prospects for further research in this direction are to determine the levels and indicators of financial equilibrium of enterprises, in particular, the balance of positive and negative cash flows by volume, and the optimal combination of the levels of both profitability and risk.
Adaptive Management and Sustainable Development: The Relationship of Concepts in the Context of Enterprise Management in Conditions of Uncertainty
Authors:   Kherson State Agrarian and Economic University, Zhosan H. V.
Published: May 2021

The objectives of the article are: study of the definitions of concepts of «adaptation»/«adaptability» and «sustainability»/«development»; analysis of these concepts; allocation of the keywords that disclose the essence of the concepts of «adaptation»/«adaptability» and «sustainability»/«development»; establishing a connection between them in the context of enterprise management in conditions of uncertainty. For a clearer understanding of the essence of the concepts of «adaptation»/«adaptability» and «sustainability»/«development», the author used the method of morphological analysis and carried out a morphological classification of these concepts. It is determined that when defining the concept of «adaptability», scholars use such keywords as property, reaction, ability, characteristics and condition, the process of adaptation to changes. The concept of «adaptability», in fact, equates (up to complete identifying) to the concept of «adaptation». Regarding the concepts of «sustainability»/«development», it is determined that the sustainability of enterprise development is ensured on the basis of taking into account the influence of the external environment and improving management within the enterprise in order to increase the efficiency of its activities and continuous development. For each enterprise, it is important not only to maintain resilience, but also to strive for a state of sustainable development. In order to establish a relationship between concepts, the concept map method was used, which was constructed using concepts, keywords to them and definitions within keyword data. It is established that the keywords of all four categories are interrelated. To determine the most commonly used words in the context of these concepts, the author used semantic analysis and the «frequency cloud» of words. The obtained results confirm both the carried out analysis of concepts and the defined keywords for categories of «adaptation»/«adaptability» and «sustainability»/«development».
Improving the Mechanism of Management of Investment Activity of Economic Entities
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Kondratenko N. O. , Tragniuk O. Y. ,   Yaroslav Mudryi National Law University
Published: May 2021

The article improves the mechanism of management of investment activities of economic entities on the basis of coordination of the interests of all participants in the investment process through the use of adequate management instruments. It is found out that the management of investment activity is a complex, multilevel process that involves managerial decisions not only at the level of economic entities – investors and participants in investment activities, but also at the State and region levels. It is noted that the enterprise management system should be flexible and respond in time to changes in the modern economic system. An important aspect in the implementation of investment activity should be the process of both attracting and using investment resources, which in the future will ensure an increase in the value of the enterprise. An improved mechanism of management of investment activity of enterprise is proposed, which includes: consistency and method of management; a sequence of processes and stages, appropriate procedures and instruments; a set of institutional and organizational structures and a complex of forms and methods used by them; a sequence of application of various methods. The practical implementation of such a mechanism is possible by aligning the interests of all participants in the investment process through the use of adequate management instruments. It is concluded that the improvement of the efficiency of management of investment activity of enterprise can be achieved only after taking into account all the factors affecting its level both macro and meso (that is, on the part of the State, region and industry sector), and also at the micro level (on the part of the enterprise itself). Only the combination of efforts both by the State and by individual enterprises at different levels will allow the Ukrainian economy to overcome a number of existing problems and attract the necessary amount of funds for economic development and profitable activities of economic entities. Activation of investment processes in Ukraine is possible under the conditions of development of appropriate mechanisms of management of investment attractiveness of economic entities.
The Model of Organizing of the Compliance Control System at the Enterprise as the Instrument for Improving its Security
Authors:   Dnipropetrovsk State University of Internal Affairs, Tiutchenko S. M.
Published: May 2021

The article substantiates the relevance of the introduction of a new risk management model at enterprises – a compliance control system, the peculiarity of which is that risk management becomes comprehensive and coordinated within the whole company. The article is aimed at developing and substantiating the model of organization of the compliance control system at the enterprise, which is based on the division of risk zones. Methodological scientific approaches to definition of concept and functions of compliance control according to the functional, process, system and effective approaches are analyzed. The model of organization of the compliance control system at the enterprise is proposed, which, unlike existing ones, is based on a clear division of the acceptable risk zone (the maximum level of residual risk that an enterprise can take on without a threat to its existence), which includes risk appetite and risk tolerance (an additional amount of residual risk that the company is ready to take if measures are taken to minimize risk), and an unacceptable risk zone that begins with exceeding the compliance price over compliance losses. In order to make decisions on mitigation of risks at the enterprise, it is proposed a methodology for the formation and implementation of a compliance control system. The developed strategies for each stage of compliance control implementation are effective and can be used at any enterprise in order to reduce risks and increase economic security.
Business Models and Modern Instruments for Improving the Efficiency of Retail Trade Enterprises
Authors:   National Aviation University, Ivanchenko N. O. , Podskrebko O. S. ,   National Aviation University, Mazur V. M. ,   National Aviation University
Published: May 2021

The article is aimed at examining the main components of retail business models, to determine the probable directions in which these models can develop, as well as identifying the factors and tendencies that form the business models used by retail trade enterprises. The current status of retail trade, innovations and changes to the business models of evolutionary nature are analyzed. The need to implement new solutions for store formats, cooperation of distribution channels, changes in the range of products and services offered, as well as the use of machine learning for effective management of retail business is substantiated. Based on observations on the activities of modern retail enterprises, it can be stated that changes that occur in the business environment lead to the need to find and implement effective ways to gain competitive advantages through the use of new business models. The article consistently covers the nature and components of the retail business model, business model development issues, analysis of both external and internal factors that determine changes in business models, as well as defines trends and examples of innovative solutions in the formation of models for retail trade business. It is concluded that in the changing conditions of today, retailers need to constantly modify the business models used and improve the processes associated with the implementation of basic business functions, such as procurement, warehousing, sales and customer service.
Metrological Management at an Industrial Enterprise
Authors:   National Pharmaceutical University, Kotliarovа V. H. , Bratishko Y. S. ,   National Pharmaceutical University
Published: May 2021

Management of metrological activity is an integral component of the management of a modern enterprise. Implementation of effective and high-quality metrological activity at the enterprise is a guarantee that the products manufactured meet the corresponding technical requirements. Therefore, definition of the concept and essence of metrological management is relevant. The article is aimed at defining the concept and essence of metrological management and developing a scheme of its application in the management of metrological activity of enterprise. It is determined that the object of metrological management is the measurement processes at an industrial enterprise; subject – aggregate of technical, technological and organizational means necessary for the implementation of measurement processes. The authors propose the approach to the formation of a metrological management system, which consists of two subsystems: 1) formation of a metrological management system, the purpose of which is to organize methodological and resource provision of measurement processes at the enterprise; 2) operation of the metrological management system, the purpose of which is to ensure the guarantee that the manufactured products meet the corresponding technical requirements. The constituents of the system are interconnected through the relationship of tasks. The scheme of application of metrological management in the management of metrological activity of an industrial enterprise and a methodology for assessing the quality of its operation are developed. The proposed approach will allow enterprises not only to build a system of metrological management, but also to implement it, which will increase consumer confidence in the quality of products and will be the key to a stable market situation.
Features of Global Information Leaks from Tax Havens
Authors:   V. N. Karazin Kharkiv National University, Kaverina K. O. , Sholom A. S. ,   V. N. Karazin Kharkiv National University
Published: May 2021

The existence of tax havens is an integral phenomenon of the modern stage of the world economy development. They compete with each other on the basis of tax rates, privacy level, quality and speed of the service offered. Determining the impact of tax havens is now a rather pressing issue, deepening which has largely contributed to leakages of information, particularly the Panama Papers. However, the leaks of information from tax havens are not sufficiently covered in the research of both domestic and foreign scholars. The article is aimed at examining the impact of tax havens and the Panama Papers information leak on the world economy. The definition of tax havens and their scale in modern conditions of globalization economy is considered. In the systematization of scientific works the relatively different leaks of information from tax havens were compared and the largest of them was identified. The essence of the activities of Mossack Fonseca, the company that was the victim of the data leak, is disclosed. The dynamics of registered offshore companies within the framework of the Panama Papers leak are substantiated. With the help of a mathematical model, the authors computed a trend vector of movement of the number of companies, which are using the services of offshore zones. As a result of regression trend analysis, it was defined that the number of companies registered by Mossack Fonseca tends to grow (an average of 292 units annually). This indicates that, despite the publication of classified information, the popularity of tax havens continues to increase. The main intermediary countries, which are most popular in tax speculation, are provided. It is determined that the simplicity of formalization and registration of companies, the lack of control over subsidiaries of multinational business groups are key attributes of the activities of tax havens that contribute to their use to avoid paying income taxes and money laundering. The consequences caused by the activities of tax havens and information leaks from them have been formulated. The most important among them are: sanctions provisions and monitoring of offshore activities.
Improving the Marketing Communications of Bank in the Context of Digital Transformation
Authors:   Ivan Franko National University of Lviv, Mayovets Y. Y. , Sokhetska A. V. ,   Ivan Franko National University of Lviv
Published: May 2021

The article reflects the current trends of digital transformation in the banking sector of Ukraine, due to the introduction of new marketing channels. Banking services in Ukraine and around the world are rapidly changing under the influence of information technologies, which requires the introduction of new standards and communication channels. Traditional marketing communications in banking institutions were based on a number of marketing instruments, namely: advertising, direct marketing, branding, PR activities, publicity, stimulating the sales, loyalty programs, sponsorship, personal sales, presentations of products. Recognition of «digital transformation» by various analytical institutions reflects its role in scaling information processes, increasing economic efficiency and integrating the business processes of different participants on a single open platform. The digital transformation of organizations includes the following stages: digital beginners, digital subscribers, digital innovators, and digital leaders. In Ukraine, the evolution of digital transformation is based on the Fintech Development Strategy in Ukraine until 2025, developed by the NBU. The latter includes the expansion of digital technologies and their integration on open platforms, as well as the use of built-in financing. The article specifies that, despite all the advantages of digital transformation, the banking sector was one of the first to face financial fraud through online communication channels (Viber, WhatsApp, etc.), when the consumer is attacked in an aggressive manner, demanding personal data of bank cards. Such risks require receiving feedback from the client in order to promptly solve the problems of personal data leak and, if necessary, block the client’s card. In the process of evolution, new levels of digital platforms are being formed, which allow not only customers and staff of banks to connect to them, but also providers of various solutions through the BaaS model. Marketing communications provide for the education of financial literacy in customers and the formation of feedback by quickly responding to complaints.
Communications Policy in Income Management
Authors:   Dnipropetrovsk State University of Internal Affairs, Kubetska O. M. , Ostapenko T. M. ,   Oles Honchar Dnipro National University
Published: May 2021

The article considers the role of advertising as one of the most efficient means of promoting goods to the market; the main types of Internet advertising are studied, their features are determined. The purpose of the article is to develop practical recommendations for trading enterprises to increase both the number of customers and the commercial income through the formation of a communications policy that is focused on «immediate» profit and involves a combination of traditional and new communication approaches or technologies. In the article, in view of the dynamics for 2017-2019, the proportion of Internet advertising by its types in Ukraine is examined and the largest concentrations of the companies’ investments into in-stream video (advertising that is broadcast in videos) along with banner advertising are identified. The essence of banner advertising is considered, the advantage of which is the maximum coverage of the customer audience, promptness, efficiency, quick memorization of brand, saving the budget, etc. The article investigates the requirements for an advertisement. The formation of communications policy is recommended according to the following technology: determining the goals of measures to promote products; formation of the content of advertisements; use of various, periodically modified means of communication and taking into account the geographical dispersion of customers, their age affiliation; use of non-digital communication channels and Digital communication channels; implementation of free advertising events and budgeting of current advertising events together with capital investments in website or online store; administration of advertising campaigns using application platforms, Google Adwords software, Google Search Console, Google Analytics, Look-alike, etc.; registration in numerous social networks and joining social communities; use of crowd marketing; updating the communicative component through guest posts, email newsletters, creating a video channel on YouTube, offers of goods in discount services. When managing the budget of an online store, it is proposed to use service dropshipping.
Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks
Authors:   Educational and Research Institute «Karazin Business School» of V. N. Karazin Kharkiv National University, Huriev V. O. , Dykan V. V. ,   Educational and Research Institute «Karazin Business School» of V. N. Karazin Kharkiv National University
Published: May 2021

The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates the requirements for the development of the market and the entities that fulfill economic management therein, it can be said that the process of developing a modern marketing strategy requires new approaches to the management of economic entities and the development of an adaptive action plan that will ensure their successful implementation. In particular, we are talking about marketing activity strategies that are developed and implemented in accordance with the general management strategy of an economic entity. In the context of the present day pandemic, the current marketing strategy is one of the main components of the successful functioning of an enterprise or organization. The latest trends in marketing through social networks are considered. Based on the analysis of modern social networks and theoretical information, a marketing strategy for tourist destination is offered. It is concluded that under today’s conditions it is advisable to develop domestic tourism – for the full functioning of the tourism industry in times of crisis. Facebook and Instagram are chosen as the main platforms for promoting the tourist destination, as these networks currently have the largest number of potential customers in Ukraine. A step-by-step plan for the implementation of a marketing strategy has been developed. Also, based on data analysis, as a social media promotion instrument has been chosen targeted advertising that allows to find potential customers and implement a marketing strategy with the main KPI – more potential customers at lower costs.
Specific Features of Development of the Rural Tourism Abroad
Authors:   O. M. Beketov National University of Urban Economy in Kharkiv, Yevdokimov O. V.
Published: May 2021

At the present stage of Ukraine’s development, its tourism resources are extremely limited compared to the leading mass and cultural-educational tourist destinations of the world, which creates the need to find alternative directions for the development of the Ukrainian tourism market. Rural tourism has been successfully practiced abroad for many years, which in the future can become a full-fledged component of the tourism market of Ukraine and a guarantee of its tourist attractiveness. In order to successfully implement these potential innovations in the Ukrainian tourism sector and prevent mistakes already made by the pioneers of rural tourism, the experience of developing this type of tourism abroad requires detailed study, which became the aim of this article. Analysis, generalization and classification were used as research methods. The publication defines approaches to the regulation of rural tourism; factors of diversification of approaches to stimulation and regulation of rural tourism development are identified; functions of the State regulation related to the development of rural tourism are classified; the experience of rural tourism development of Cyprus, Sri Lanka, Canada, India, the USA, Australia, Great Britain and Germany is analyzed, general and distinctive features are distinguished; the instruments used in the framework of organizational and economic mechanisms to support rural tourism abroad are defined; approaches to supporting the development of rural tourism are formulated according to the criterion of intensity of efforts on the part of the State and regional management bodies; the role of rural tourism in the development of agriculture is substantiated; the key factors of using foreign experience in the rural tourism development in Ukraine are identified. According to the results of the carried out research, rural tourism has every chance to be successfully implemented in the tourism market of Ukraine.
Formation of a Digital Communicative Environment for the Provision of Energy Services on the Basis of a Climate-Neutral Development
Authors:   West Ukrainian National University, Borysiak O. V. , Ivanechko N. R. ,   West Ukrainian National University
Published: May 2021

The setting of sustainable development goals is directed towards improving the level and quality of life of the population by reducing anthropogenic impact on the environment and transition to a climate-neutral development. One of the ways to address this issue is to popularize alternative energy sources, introduce energy-efficient technologies and energy management. In view of this, the article is concerned with determining the peculiarities of the formation of a communicative environment for the provision of the climate-neutral energy services as result of the use of digital technologies. The expansion of the range of innovative energy services is due to the diversification of energy sources. As a result of the analysis of the dynamics of the development of «green» energetics, on the basis of statistical data, positive dynamics of energy production from renewable sources is established (wind, solar, hydroelectric power plants, biofuels, and waste). In turn, in terms of considering aspects of digitalization of production processes and provision of services, a low level of information and media activities on the possibilities of obtaining «green» energy services by the population is identified. In view of this, the value of using digital technologies such as mobile (social) platforms is increasing. It is proposed, concerning the content component of the formation of a digital communicative environment for the provision of energy services on the basis of climate-neutral development, to use a rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of different segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services.
Digitalization as a Modern Mechanism for Managing the Financial-Economic Activities of Enterprises in Rural Territories
Authors:   Polissia National University, Davydchuk S. M.
Published: May 2021

Digital entrepreneurship, which consists in creating a digital business and introducing digital technologies by various entrepreneurs, can help make existing entrepreneurship more inclusive. The article is aimed at examining the impact of digitalization on the system of management of financial-economic activities of enterprises; studying the existing international practice of introducing digitalization processes in the management of financial-economic activities of enterprises, including in rural territories. To achieve the aim, the author has set and implemented a number of tasks, namely: analysis of international framework documents in the sphere of introduction and spread of digitalization processes at the enterprises located in rural territories; identification of key prerequisites and measures to promote the spread of digitalization processes in the sphere of management of financial-economic activities of enterprises, including in rural territories. The article presents the results of the author’s research on the essence of digitalization as a modern mechanism for managing the financial-economic activities of enterprises in rural territories. The main aspects of development of digitalization in the activity of agricultural enterprises are studied. The measures to increase the level of technological development of production and management of activities together with the financial-economic state of enterprises in rural territories, as well as to increase competitiveness, are identified. The results of scientific research can be used in the process of further scientific study of the process of digitalization of entrepreneurship in rural territories of Ukraine.
Strategic Goal-Setting as a System-Creating Factor of Strategizing the Socio-Economic Development of the Country
Authors:   National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy, Isaieva N. І.
Published: May 2021

The present day strategizing is a single technological complex and a continuous process of creating a National strategy for socio-economic development. The National strategy is a comprehensive document containing the most important directions, mechanisms, methods of public administration, which are based on long-term priorities, goals and objectives of the policy of public authorities. In order to implement the National strategy, documents of the State strategic management system are developed, agreed on long-term socio-economic goals and priorities. Therefore, the creation of a mechanism of goal-setting at the present stage of Ukraine’s development is a key direction in the formation of a strategizing system. The article is concerned with examining the theoretical principles of goal-setting, determining the place and role of strategic goal-setting in the process of strategizing the socio-economic development at the national level. It is substantiated that strategic goal-setting is a system-creating factor of strategizing and a fundamental process of development or actualization of the National strategy and forms a tree of goals consisting of the following mandatory elements: strategic vision, mission, priorities, value, general goal, strategic goals, operational goals. The analysis of problems of goal-setting in the strategies of socio-economic development of Ukraine, including in the regions, is carried out and recommendations for improving the system of strategic goal-setting are proposed. On this basis, the author has developed a comprehensive mechanism of strategic goal-setting for practical use in the process of creating or actualizing the strategies of different levels. The proposed strategic goal-setting mechanism is directed towards taking into account the specifics of an actor of strategizing, defining the conceptual bases for strategizing, formulation and approval of the goal tree in the construction of the National strategy for socio-economic development, and also includes standards for public participation in the process of strategic goal-setting.
Strategic Priorities of the Institutional Support of Agrarian Economy of Ukraine in the Context of European Integration Processes
Authors:   The National Academy of Agrarian Sciences of Ukraine, Balian A. V.
Published: May 2021

The article defines that recently, under the influence of global processes, pandemic and volatility of international agri-food markets, the high dynamics of transformations in the world economy has been generating more and more risks for domestic producers and requires effective decision-making in the legislative and regulatory field at the State level. Thus, formation and implementation of strategic priorities of institutional support for the agrarian economy of Ukraine in the context of European integration processes remains an actual problem. The article is aimed at substantiating the strategic priorities of developing the institutions of the National Academy of Agrarian Sciences of Ukraine in the context of changes in the global environment and under the influence of European integration processes. In order to achieve the aim, analysis of modern problems of institutional support of the agrarian sphere of the national economy of Ukraine in the context of European integration processes is carried out. It is noted that the COVID-19 pandemic has had a significant impact on the implementation of the tasks of the structural units of the National Academy of Agrarian Sciences as a scientific institution to provide innovative support for the development of the industry. Emphasis is placed on the chronic underfunding of research and development at the State level, which inhibits the effectiveness of innovative providers in the agricultural sector. The main directions of further development of agribusiness in order to ensure the competitiveness of domestic products in agri-food markets and ensure food security of the country are identified. Emphasis is placed on the intensification of significant export potential, in particular organic production, the volume of supplies to world markets is growing. However, it is proved that the effectiveness of the implemented strategies for scientific support of the agricultural sector requires proper funding, responsible attitude and vision of the economic perspective behind it. In order to intensify the innovative model of scientific activity in the agrarian sphere and in the context of integration into the European Open Scientific Space, the first intermediate results of the activities of the State-owned institutions of the National Academy of Agrarian Sciences are determined.