bluuebunny/crossref_metadata_2025 huggingface dataset:
Maintaining Professional Faculty-Student Relationships
Authors: Del Corso Jennifer Jordan , McAdams III Charles R.
Published: March 2018

University faculty departments are being challenged to adopt guidelines, policies, and procedures on how to maintain professional boundaries in order to keep up with the demands of university Title IX policies and the rapidly changing advances in technology. While some behaviors are more clearly defined as inappropriate (e.g. sexual harassment), others are less well-defined (e.g. texting). What constitutes as harmful unethical behavior on the part of a faculty member depends on the context in which the behavior occurs. As a result, it is important for faculty to maintain clear boundaries in order to prevent harming or exploiting students for their benefit. This book chapter will utilize this case study to: (a) examine the power differential in the student-faculty relationships, (b) examine contextual factors that lead to boundary crossings, and (c) identify preventative measures that can be taken by faculty and students to minimize the potential for boundary violations to occur.
The Case of ISO 9000 Quality Management System Certification in a Faculty of a Turkish Public University
Authors: Eryılmaz Mehmet Eymen , Erdur Duygu Acar , Bektaş Olcay , Kara Esen , Aydoğan Ebru
Published: March 2018

It is clear that ISO 9000 Quality Management System and Total Quality Management have an extensive literature. However, it is observed that the literature principally focuses on implementation consequences of them. In this study, ISO 9000 Quality Management System certification process in a faculty of a Turkish public university is taken into consideration. However, the study focuses on not only consequences of taking this certification but also its' triggers and processes. To examine these triggers, processes and consequences, data collection methods of the study were semi-structured interviews and unstructured participative observation. In addition, extensive amount of document was used to make triangulation.
Technology Integration Models for Digital Equity
Authors: Mysore Anita Rao
Published: March 2018

The purpose of this chapter is to examine the empirical reviews and studies on technology integration models in teacher education programs with a view to bring about digital equity. The chapter informs teacher education programs, researchers, and other stakeholders about evidences and recommendations on research on technology integration models.
Looking to the Future in Transforming Inservice Teachers' TPACK Through Online Continued Learning
Authors: Niess Margaret L.
Published: March 2018

The design and empirical support for the online TPACK learning trajectory emerged through a multi-year research process that provided a thorough, in-depth description of how the tools (community of learners and reflection) and processes (shared/individual knowledge development and inquiry) support the scaffolding of TPACK content as an integration of subject matter content, pedagogy, and technologies, thus modeling the knowledge teachers need for teaching with technology. The learning trajectory, framed with a social metacognitive constructivist lens, engaged inservice teachers in knowledge-building communities using inquiry-based, problem-based learning, guiding them in reframing their knowledge for designing student-directed, problem-based learning with the integration of technologies. Limitations and future research extend the understanding of TPACK through online teacher education continued learning in graduate programs and other professional development programs designed to support teachers in rethinking and reframing their knowledge for teaching with technologies. Multiple factors frame the thinking about future designs for these online programs aimed at transforming inservice teachers' TPACK. Future challenges include whether and how online programs might be designed for developing preservice teachers' TPACK.
Cloud Security Issues and Challenges
Authors: Sethi Srinivas , Sruti Sai
Published: March 2018

Cloud computing refers to the basic setup for an emerging model of service delivery, that has the advantage of decreasing the cost by sharing computing, infrastructure including storage resources. This can be combined with on-demand delivery mechanism relying on a pay-per-use model. Cloud computing offers an added level of risk because of essential services provided by it to a third party, which makes it difficult to maintain data privacy and security. Security in cloud computing is a critical aspect, which has various issues and challenges related to it. Cloud service providers/ brokers and the cloud service users should make aware of safety cloud. That is the cloud is safe enough from all kinds of the threats, so that the users do not face any problem like; loss of data or data theft. There is a possibility that, a malicious user can enters the cloud by imitating an authentic user, thus corrupt the entire cloud. It can affect many users who are sharing these types of clouds. This chapter mentions the list of parameters that disturb the security of the cloud. This also explores the cloud security issues and challenges faced by cloud service provider/brokers and cloud service users like; data, privacy, and infected application. Finally, it discusses the countermeasure for handling these issues and its challenges.
Understanding Personality and Person-Specific Predictors of Cyber-Based Insider Threat
Authors: Pang Joyce S.
Published: March 2018

The chapter aims to provide an opinion on major challenges for ongoing personality research on cyber security, especially in the area of insider threat. While research on the prevention and perpetuation of insider threat activity within cyberspace has grown substantially in the recent decade, there remain many unanswered challenges and unchartered territories of knowledge in the field. Specifically, compared to the amount of work done on algorithmic modelling approaches, much of the psychological data is scant and focuses on correlations between the so-called Big Five personality traits (i.e., extraversion, openness to experience, agreeableness, emotional stability, conscientiousness) or demographic variables (e.g., gender, age) with insider threat activity. Thus, the focus of this article is to articulate the major challenges for understanding insider threat in the context of cyber security, particularly from a personality and person-specific perspective that emphasises internal characteristics of the individual actor as explanations of actions and events.
A Brief Review of New Threats and Countermeasures in Digital Crime and Cyber Terrorism
Authors: Dawson Maurice
Published: March 2018

Cyber security is becoming the cornerstone of national security policies in many countries around the world as it is an interest to many stakeholders, including utilities, regulators, energy markets, government entities, and even those that wish to exploit the cyber infrastructure. Cyber warfare is quickly becoming the method of warfare and the tool of military strategists. Additionally, it is has become a tool for governments to aid or exploit for their own personal benefits. For cyber terrorists there has been an overwhelmingly abundance of new tools and technologies available that have allowed criminal acts to occur virtually anywhere in the world. This chapter discusses emerging laws, policies, processes, and tools that are changing the landscape of cyber security. This chapter provides an overview of the research to follow which will provide an in depth review of mobile security, mobile networks, insider threats, and various special topics in cyber security.
Cooperation and Free Riding in Cyber Security Information-Sharing Programs
Authors: Naugle Asmeret Bier , Silva Austin , Aamir Munaf
Published: March 2018

Even with substantial investment in cyber defense, the risk of harm from cyber attacks is significant for many organizations. Multi-organization information-sharing programs have the potential to improve cyber security at relatively low cost by allowing organizations that face similar threats to share information on vulnerabilities, attacks, and defense strategies. The dynamics of an information-sharing program are likely to depend heavily on interactions between human decision makers. This article describes a system dynamics model of an information-sharing program. The model incorporates decision-making strategies of managers and cyber defenders in each participating organization. The model was used to assess how free-riding behavior is likely to affect the success of a multi-organization information-sharing program. Results shows that free riding may make information sharing more volatile and less beneficial early on, but other factors, including cost savings and the perceived utility of shared information, are likely to create success later in the time horizon.
Good Governance and Virtue in South Africa's Cyber Security Policy Implementation
Authors: Burmeister Oliver , Phahlamohlaka Jackie , Al-Saggaf Yeslam
Published: March 2018

Good governance from an ethical perspective in cyberdefence policy has been seen in terms of duty and consequentialism. Yet the negotiated view of virtue ethics can also address how nation states mitigate the risks of a cyber attack to their national interests and to prepare for a cyber offence in response to an attack. A discourse analysis of the “0x Omar”-Israeli conflict of 2012, as reported in the Arabic and English media and on the Internet, is used to explore ethical issues that this case raises and to examine how the risks posed could be mitigated in relation to relevant elements of the South African cybersecurity policy framework. Questions raised include: At what point does the policy require a nation state to prepare for a cyber offence in response to a cyber attack? Ethically, how are such actions consistent with the principle of good governance?
Mobile Cloud Computing Security Frameworks
Authors: Dashti Anita
Published: March 2018

Mobile Cloud Computing (MCC) is a rich technology of mobile that offers cloud resources and network technology features like unlimited storage at any time via Ethernet or internet based on Pay-Per-Use method. In MCC all processes will be done in cloud servers and data is stored there too, thus mobile devices are just a tool for presenting events. MCC technology is completely different from previous traditional network technologies, so nowadays most impossible ways are becoming possible. MCC is a combination of cloud computing and mobile network. Being online and internet network brings some problems for users. One of the most popular challenges in this technology is building a secure architecture in mobile internet platform. Different security frameworks in different contexts of security challenges in MCC are recommended and compared in some common parameters to have better understanding of which one is the best for user's needs.
Sustainability of Public Key Cryptosystem in Quantum Computing Paradigm
Authors: Asawa Krishna , Bhardwaj Akanksha
Published: March 2018

With the emergence of technological revolution to host services over Internet, secure communication over World Wide Web becomes critical. Cryptographic protocols are being in practice to secure the data transmission over network. Researchers use complex mathematical problem, number theory, prime numbers etc. to develop such cryptographic protocols. RSA and Diffie Hellman public key crypto systems have proven to be secure due to the difficulty of factoring the product of two large primes or computing discrete logarithms respectively. With the advent of quantum computers a new paradigm shift on public key cryptography may be on horizon. Since superposition of the qubits and entanglement behavior exhibited by quantum computers could hold the potential to render most modern encryption useless. The aim of this chapter is to analyze the implications of quantum computing power on current public key cryptosystems and to show how these cryptosystems can be restructured to sustain in the new computing paradigm.
A Conceptual Security Framework for Cloud Computing Issues
Authors: Aljawarneh Shadi , Yassein Muneer Bani
Published: March 2018

In this article, perspectives from Cloud computing practitioners are shown in order to address clients concerns and bring about awareness of the measures that put in place to ensure software security of the client services running in the Cloud. In addition, the authors have investigated the impacts of a number of the existing approaches and techniques to put a systematic survey of the current software security issues in the Cloud environment. Based on such perspectives and survey, a generic framework conceptually is designed to outline the possible current solutions of software security issues in the Cloud and to present a preferred software security approach to investigate the Cloud research community. As a potential enhancement on the proposed Cloud software security framework, the concepts of fuzzy systems might be used to solve a large numbers of issues in the Cloud security on different framework levels.
Web Services Gateway
Authors: Aniyikaiye Jide , Udoh Emmanuel
Published: March 2018

Cloud computing has many advantages and is being used increasingly as an efficient and safe solution for web based services. This on-demnd self-service provides network access to a shared pooi of redundant computing resources. Software applications are being developed in the cloud and there are demands for the interoperability of these applications. A common way to meet this demand is the development of Web services (applications), taking advantage of Service-oriented architecture principles. These loosely coupled Web base components pose some security challenges. This paper examines Security as a Service (SECaaS) solutions, as well to propose a new approach to security management in the cloud.
Quantum Cryptography
Authors: Abbas Ahmed Mahmoud
Published: March 2018

Quantum cryptography is known the most up-to-date in domain of realistic cryptography notably the menace of quantum cryptanalysis which threatens security firmness of public key cryptography. Quantum cryptography has a famous scheme known as Quantum Key Exchange (QKE), that administrates generation and distribution of a secured random key between legitimate channel users depicted as sender and receiver. Consequently, such key could be used as a key for one-time pad hybrid cryptosystems to encrypt and authenticate messages over a quantum channel. (QKE) is based on unifying quantum physics concepts and information theory with conventional cryptographic schemes that target to produce a short secret session key between any two legitimate parties. An important phase in key creation of BB84 protocol is Privacy Amplification phase where two interconnecting parties distill highly secret shared key from a larger body of shared key, which is only partially secret. The two legitimate parties publicly exchange information to create a compressed key free from biased bits known by an eavesdropper.
Secure Key Establishment in Wireless Sensor Networks
Authors: Bala Suman , Sharma Gaurav , Verma Anil K.
Published: March 2018

Over the last two decades, advancement in pervasive sensing, embedded computing and wireless communication has lead an attention to a new research area of engineered systems termed as Cyber-Physical Systems (CPS). CPS has bridged the gap between the physical world to the cyber world. It is envisioned that Wireless Sensor Networks (WSN) plays an important role in the actuality of CPS. Due to wireless communication in WSN, it is more vulnerable to security threats. Key establishment is an approach, which is responsible for establishing a session between two communicating parties and therefore, a lightweight key establishment scheme is essential. In this chapter, we review the state of the art of these solutions by discussing key establishment in WSN. Also, a discussion has been carried out to capture few challenges in implementing them in real and future research directions in this area are explored to transport the field to an improved level.
Managing Risk in Cloud Computing
Authors: Mohammed Lawan A.
Published: March 2018

Computer crime is now becoming a major international problem, with continual increases in incidents of cracking, hacking, viruses, worms, bacteria and the like having been reported in recent years. As a result of this massive vulnerabilities and new intrusion techniques, the rate of cybercrime has accelerated beyond imagination. In recent years, cloud computing have become ubiquitous, permeating every aspect of our personal and professional lives. Governments and enterprises are now adopting cloud technologies for numerous applications to increase their operational efficiency, improve their responsiveness and competitiveness. It is therefore vital to find ways of reducing and controlling the risk associated with such activities especially in cloud computing environment. However, there is no perfect-safe way to protect against all cyber attacks, hence, there is need for a proper recovery planning in the event of disaster resulting from these attacks. In this chapter, several means of limiting vulnerabilities and minimizing damages to information systems are discussed.
Cloud Crime and Fraud
Authors: Singh Nimisha
Published: March 2018

Changing trends in IT industry are opening new avenues. With the scalability, flexibility, and economic advantage offered by cloud computing, more and more organizations are moving towards cloud for their applications. With all the benefits of cloud computing, it poses a danger of digital crime and security breaches. These challenges are compounded by the fact that cybercrime and the transgressors transcend geographical boundaries while the law enforcement does not. This paper tries to focus on how cloud computing is rising to the challenges thrown in from cyber space and recent developments to avoid and mitigate cloud fraud and abuse. Taking counter measures at organizational level, will alleviate and up to an extent eliminate security breaches. With current knowledge on policy and standards adopted by developed nations, the policy makers and law enforcement agencies in developing countries can work towards formulating standards and guidelines for awareness on threats, vulnerabilities and effectiveness of security controls to respond to risk.
Security of the Cloud
Authors: Al-Begain Khalid , Zak Michal , Alosaimi Wael , Turyagyenda Charles
Published: March 2018

The chapter presents current security concerns in the Cloud Computing Environment. The cloud concept and operation raise many concerns for cloud users since they have no control of the arrangements made to protect the services and resources offered. Additionally, it is obvious that many of the cloud service providers will be subject to significant security attacks. Some traditional security attacks such as the Denial of Service attacks (DoS) and distributed DDoS attacks are well known, and there are several proposed solutions to mitigate their impact. However, in the cloud environment, DDoS becomes more severe and can be coupled with Economical Denial of Sustainability (EDoS) attacks. The chapter presents a general overview of cloud security, the types of vulnerabilities, and potential attacks. The chapter further presents a more detailed analysis of DDoS attacks' launch mechanisms and well-known DDoS defence mechanisms. Finally, the chapter presents a DDoS-Mitigation system and potential future research directions.
Current State Survey and Future Opportunities for Trust and Security in Green Cloud Computing
Authors: Haouari Amine , Mostapha Zbakh , Yassir Samadi
Published: March 2018

In this paper, the authors present a state of art survey of cloud computing, highlighting its architectural principles, implementation as well as research directions in this increasingly important domain. They cover the different security issues that has emanated due to the nature of the service delivery models of a cloud computing system. Furthermore, in this survey the researchers highlight the concept of trust in digital environment as well as the use of containers like Docker, the block chain principle, artificial intelligence, last findings in the field of cryptography and other new concepts used in the domain of security and privacy related to cloud computing environments. They provide in the end an overview of the metrics which are mandatory in order to have a green flavor of cloud computing and the strategies that are currently used.
Social Networking Sites and Marketing Strategies
Authors: Wu Ying , Stewart Malcolm , Liu Rebecca
Published: March 2018

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.
Marketing and Social Media
Authors: Goyal Reshu , Dhyani Praveen , Rishi Om Prakash
Published: March 2018

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.
Social Media as an Advertisement Tool
Authors: Topsümer Füsun , Yarkin Dincer
Published: March 2018

Daily routine and time pressure have become the reason for ignoring social media advertisements; because of thousands of messages on Internet, and social media, consumers need more reliable and differentiated messages. Today's customer is looking for utilitarian and hedonic attributes in the content of advertisement. Otherwise they would interpret advertisements as “time loss.” In this chapter, some suggestions are offered to companies as well as to the advertising agencies who should look for a new way of attracting customers to advertisement. Experiential components are becoming more and more vital, in advertisement as well as in marketing. Feel, sense, think, act, and relate as subjects of experiential marketing can be transferred into social media advertisements and touch consumer's heart for acquiring effective and efficient outcomes.
Marketing on Tumblr
Authors: Smirnov Kristen
Published: March 2018

Despite many demographic, behavioral, and technical features that should make it an appealing destination for social media marketers, the Tumblr platform has lagged in marketing adoption. This chapter discusses the site features that drive its potential, while also acknowledging the challenges that Tumblr presents. Contrasts are offered between the limited flexibility but easier adoption curve of other platforms such as Facebook and Twitter, with the phenomenon known as choice overload discussed as a possible explanation for non-Tumblr preferences. Three Tumblr case studies are presented in depth to illustrate best practices (Denny's diner chain and the musician Taylor Swift) and to warn against certain common pitfalls (Nordstrom). The chapter concludes with potential future research directions to pursue on this growing but underutilized platform.
Facebook Experience Is Different
Authors: Duhan Punita , Singh Anurag
Published: March 2018

Though the concept of experience was propounded decades ago, the terms such as Customer Experience Management, Brand Experience etc. have started gaining currency only recently. Renewed focus on the concept is the result of positive impacts of brand experience as evidenced by researches. Emergence of Social Media has provided the organizations with supplementary platforms to enhance customer experiences. The experiences of customers with various social media platforms may rub on to their experiences with the brands being promoted through these. Accordingly, present research studies the experience of select social media platforms in Indian context. Result revealed that the experience of Facebook was significantly favorable in comparison to the rest three platforms; however, a scope of improvement is evident. Result is important for platform developers as it helps them to improve their platforms and for Marketing managers as it guides them to associate their brands with the more favourable platforms in order to reap concomitant benefits.
Creating Brand Ambassadors
Authors: Nemenoff Erin K. , Schenk Julia
Published: March 2018

Membership associations can face specific challenges when it comes to marketing and brand recognition. This case describes how the National Panhellenic Conference (NPC), a membership association for 26 national and international women's fraternal organizations, or “sororities,” addresses these challenges. NPC's mission is to be the premiere advocacy and support organization for the advancement of the sorority experience. However, NPC has traditionally struggled with brand recognition and identity, hampering their mission fulfillment. This chapter illustrates the social media techniques used to engage and inform NPC's key constituents through a virtual event, using a two-pronged approach. The first prong involves deepening engagement to move stakeholders to higher levels of interaction with the association. NPC must effectively communicate with its vast network of members and stakeholders to help generate greater awareness of NPC and promote sorority life in general. The second prong involves using its existing network to amplify NPC's key messages and spread it to those beyond its current network. Outputs and outcomes for the virtual event were used to determine that a defined strategy, as provided in the organization's strategic plan and logic model, impacted overall outcomes.
Brand Loyalty and Online Brand Communities
Authors: Barnet Katherine , Ferris Sharmila Pixy
Published: March 2018

This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands. Brand loyalty is defined in this study as pins, likes, or comments on a post by one of three food brands: Cooking Light, Food Network, and Kraft Foods. Content analyses were conducted over a two-week period to observe the number and types of posts by the three brands and the interaction with their Pinterest followers. It was found that consumers who engage with brands on social networks sites, such as Pinterest, do have positive brand experiences, which has been previously linked to increased brand loyalty.
Advertising in the World of Social Media-Based Brand Communities
Authors: Habibi Mohammad Reza , Laroche Michel , Richard Marie-Odile
Published: March 2018

Social media has revolutionized marketing practices and created many opportunities for smart marketers to take advantage of its unique characteristics. The purpose of this chapter is to introduce the concept of Social Media-Based Brand Communities to advertisers and show how they can use these communities to work for them in creating and distributing favorable communication messages to masses of consumers. The authors underscore that consumers in a brand community can be employed as unpaid volunteer ambassadors of the brand who diligently try to create favorable impressions about the brand in the external world. Social media has also empowered them to do so through participating in brand communities based in social media. These communities, however, are different from conventional brand communities on at least five dimensions: social context, structure, scale, storytelling, and myriad affiliated communities. Therefore, marketers should treat such communities differently. This chapter provides the essentials all marketers should know before facilitating brand communities in social media.
The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community
Authors: He Xiaoyun , Negahban Arash
Published: March 2018

In recent years, there has been increasing attention to how consumers' roles and behaviors can shape and affect social media based brand communities. In this study the authors examine the dynamic relationships between specific consumer engagement behaviors and the growth rate of social media brand community over time. The results of their study suggest that the overall consumer engagement behavior has a significant predictive relationship with the growth rate of brand community in both short term and long term. While each type of positive consumer engagement behavior alone is not a significant indicator of the growth rate of brand community, a combination of them, as a whole, has a positive predictive relationship with the growth rate of brand community. When the effect of promotional posts is taken into consideration, consumer sharing is found to have relatively stronger and faster predictive relationship with the growth rate of brand community, followed by commenting and liking, than other consumer engaging activities. Negative consumer engagement behaviors in general do not play a significant role in predicting the growth rate of brand community in long term, but it does lead to adverse effect in the short term. This study sheds insights on the dynamic effects of consumer engagement behavior in building and growing social media based brand communities.
Emotional Branding and Social Media
Authors: Mathew Nicholas , Dixit Ashutosh
Published: March 2018

Emotional branding is increasingly being used by marketers to win customers for their products or services. And, social media has become a growing and popular forum where marketers use emotional branding. This paper/chapter explores the concept of emotional branding and the role of emotional branding in marketing contexts such as in social media. Positive and negative emotions are explored with practical examples of advertisements that use emotional appeals. The paper provides a literature review on emotions and emotional branding and offers theoretical perspectives on the emotional branding concept. The paper also provides a brief discussion on the theoretical and practical implications of emotional branding in the realm of marketing.
The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites
Authors: Abou-Warda Sherein Hamed
Published: March 2018

This study provides insight into how social relationships perspective influence on online Word-of-Mouth and knowledge sharing on social networking sites (SNSs). By using the sample from 385 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social Relationships, online Word-of-Mouth, and knowledge sharing. Partial Least Square (PLS) was utilized to examine the hypotheses through a questionnaire designed on the Likert seven-point scale. The results indicated that the intensity of usage of SNSs is a positively related with social relationship factors which has a positive effect on online WOM; in addition, online WOM has positively significant influence on knowledge sharing. The results also indicated that male students are found to have more social relationship than female counterparts do. Male students feel more strongly about knowledge sharing when they perceive that online WOM communication is good.
Purchase Intention of Males and Females Through Social Media
Authors: Liang Chih-Chin
Published: March 2018

Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purchasing through social media), company (corporate credibility, product/service information), and social (social influence on purchasing through social media, electronic word of mouth on purchasing through social media). Three hundred and thirty-two respondents (male: 171, female: 161) from Taiwan were surveyed using a structure questionnaire. Analysis results indicate that significantly influence shopping intention with respect to social media. Additionally, males and females differ in purchasing intention. Social influence affects purchase intention for females, but not for males. Product/service information affects social influence for females, but not for males.
Analyzing Blending Social and Mass Media Audiences Through the Lens of Computer-Mediated Discourse
Authors: Zelenkauskaite Asta
Published: March 2018

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics.
The Use of Social Media in College Recruiting and the Student Job Search
Authors: Diepenbrock Amy , Gibson Wanda
Published: March 2018

This chapter addresses the gap in the literature regarding employer recruitment of college students, and more specifically, the use of social media in the recruitment and hiring processes by both students and employers. Background information on traditional recruiting strategies is briefly discussed as well as how employers are using social media. Additionally, how millennial college students typically communicate and how they should be using social media in the job search process are addressed. This chapter also includes data from a survey, administered by the authors, of U.S.-based employers who recruit college students with anecdotal information about how they utilize, or do not utilize, social media in their recruiting and hiring practices.
The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector
Authors: Raman Adam
Published: March 2018

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.
The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry
Authors: Stokinger Ellen , Ozuem Wilson
Published: March 2018

Debates regarding the ontological relationship between Social Media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts on the cosmetics industry. Further, we provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share, and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies, using social media platforms.
Digital Resources and Approaches Adopted by User-Centred Museums
Authors: Solima Ludovico
Published: March 2018

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.
Exploring the Concept of the “Social Media Campaign”
Authors: Francoli Mary
Published: March 2018

On May 2, 2011, Canadians voted in what the news media dubbed “Canada's First Social Media Election.” This allowed Canadians to join their neighbours to the south who, arguably, had gone through one national social media election during the 2008 bid for the presidency. Through a theoretical discussion of what constitutes sociality and networked sociality, and a critical examination of social media as a campaign tool, this chapter asks “What makes a campaign social?” It also asks if the term “social media campaign” adequately describes current campaign practices? In exploring these questions, the chapter draws on the 2011 federal election in Canada and the 2008 American election. Ultimately, the chapter argues we have limited evidence that social media has led to increased sociality when it comes to electoral politics. This calls the appropriateness of the term “social media campaign” into question. Such lack of evidence stems from the dynamism of networked sociality, which renders it difficult to understand, and methodological difficulties when it comes to capturing what it means to be “social.”
The Application of RFID in the Life-Time Traceability of Animals
Authors: Liu Yun , Shao Peiji
Published: March 2018

This paper discusses how to use the RFID technology to realize the life-time traceability of animals. In order to record movements of an animal, the authors adapt the electronic pedigree designed for drugs to animals, which acts as standard data elements and is transferred between partners. Then a CIS is proposed based on the methodology which ensures movements of the animal to be recorded correctly. Results in a case study show that the solution can facilitate the life-time traceability of animals. It is reliable, convenient to query, easy to understand and use, and compatible with existing information systems.
Open Source Educational Initiatives to Improve Awareness of Rabies Prevention
Authors: Costa Peter , Briggs Deborah J.
Published: March 2018

Rabies is the deadliest infectious disease known to humans and animals and yet is almost always preventable even after an exposure has occurred. The lack of educational awareness is a major reason why over 55,000 people die of the disease every year. The Global Alliance for Rabies Control, in association with international partners in the field of public health, initiated new educational initiatives aimed at increasing global awareness for those living at daily risk of exposure to rabies. Three of the open source educational initiatives are described in this chapter, including: World Rabies Day; the establishment of a freely accessible scientifically accurate education bank; and hosting global webinars that connect public health experts interested in reducing the burden of rabies in their regions.
Optimization of Dairy Feeding Models With C-SOMGA
Authors: Saxena Pratiksha , Singh Dipti , Khanna Neha
Published: March 2018

This chapter presents a self-organizing migrating genetic algorithm(C-SOMGA) for animal diet formulation. Bi-objective models for cost minimization and shelf life maximization are developed and objectives are achieved by combination of linear and C-SOMGA. Self-organizing migrating genetic algorithm provides exact and quick solution and an innovative approach towards successful application of soft computing technique in the area of animal diet formulation.
Role of Dairy Farming in Rural Development
Authors: Raja Siraj , Sehgal Sanya
Published: March 2018

Dairy farming is one of the growing industries. It offers multiple opportunities to people and leave a sustainable impact on society, environment and economy. In this chapter we discuss about its reach and establishment in rural areas and how this industry can play an instrumental role in rural development. The present case captures and reviews the functioning of a dairy farm situated in Ghaziabad, Uttar Pradesh, a state in India. The chapter narrates the role of various heads working at this farm and elaborates the steps involved from procuring the dairy products to its treatment and finally to its catering to the consumer, this case is developed through a rigorous literature review. To assess and establish the role of dairy farming in rural development, this chapter discusses the three tier AMUL model of Gujarat, India is also reviewed. This model by now is the most structured one and lays the foundation for dairy farming in the country. It also demonstrates that dairy farming can become instrumental in rural development.
Cognitive Imaging
Authors: Rayz Vitaliy L. , Saloner David , Rayz Julia M. , Raskin Victor
Published: March 2018

This article, an extended version of ICCI*CC-2017 paper, co-authored by biomedical engineers specializing in brain blood circulation modeling and by experts in meaning-based NLP. This article suggests a cognitive computing technology for medical imaging analysis that removes image artifacts resulting in visual deviations from reality, such as discontinuous blood vessels or two vessels shown merged when they are not. It is implemented by supplying the pertinent knowledge that humans have to the computer and letting it initiate the corrective post-processing. The existing OST resource is centered on the ontology that is made to accommodate the domain with a minor adjustment effort; however, any ontology can be used, as demonstrated in this article. The examples from the ontology demonstrate the disparities between what the image shows and what the human knows. The computer detects them autonomously and can initiate the appropriate post-processing. If and when this cognitive imaging prevails, the post-processed images may replace the current ones as legitimate artifact-free MRIs.
A Parallel Levenberg-Marquardt Algorithm for Recursive Neural Network in a Robot Control System
Authors: Wang Wei , Pu Yunming , Li Wang
Published: March 2018

This article has the purpose of overcoming the shortcomings of the recursive neural network learning algorithm and the inherent delay problem on the manipulator master control system. This is by analyzing the shortcomings of LM learning algorithms based on DRNN network, an improved parallel LM algorithm is proposed. The parallel search of the damping coefficient β is found in order to reduce the number of iterations of the loop, and the algorithm is used to decompose the parameter operation and the matrix operation into the processor (core), thereby improve the learning convergence speed, and control the scale of the delay. The simulation results show that the pro-posed algorithm is feasible.
Algorithm of Fuzzy Support Vector Machine based on a Piecewise Linear Fuzzy Weight Method
Authors: Yuan Yong-bin , Lan Sheng , Yu Xu , Yu Miao
Published: March 2018

This article describes how fuzzy support vector machines (FSVMs) function well with good anti-noise performance, which receives the attention of many experts. However, the traditional center-distance fuzzy weight assignment method assigns support vectors with a small value of a membership degree and this weakens the role of support vectors in classification. In this article, a piecewise linear fuzzy weight computing method is proposed, in which boundary samples are assigned with a larger value of membership degree and samples far from the mean vector are assigned a smaller value of membership degree. The proposed method has a good classification performance, because the influence of noise samples is weakened and meanwhile the support vectors are paid much more attention. The experiments on the UCI database and MNIST data set fully verify the effectiveness of the proposed algorithm.
Applying a Security Management Mechanism to a System Development Lifecycle
Authors: Yu Chia-Ping , Chu Chih-Ping , Lu Pin-Hui
Published: March 2018

This article uses qualitative research and grounded theories, to explore information security issues in the development of information systems. Its findings are: first, three security issues are identified: security plans, resources, and a security policy to implement information security mechanisms. Second, there are strong connections between security plans, resources and security policy. Third, managers implement several critical security issues across stages of system development life cycle. This article identifies the opportunities and challenges facing security management issues. Clear security policies or plans can guide software practitioners in an organization to focus on security issues, and keep controlling threats thereafter. In order to improve the quality of security management and to identify possible threats over a longer term, organizations have to monitor and manage their application service providers and security techniques.