bluuebunny/crossref_metadata_2025 huggingface dataset:
Celebrity-politicians as health promoting role models: A case study of cigarettes and gym workouts on Facebook
Authors: Shomron Baruch , Abdulaev Narmina
Published: June 2022

In this exploratory study we examine the hypothesis that health-promoting politician role-models positively influence an individual’s personal health habits. By examining the Facebook comments of individuals exposed to health-promoting personal accounts of politicians, we examine whether these individuals regard these politicians as role models in the context of health. This is done regardless of how they view these politicians from a political point of view. The importance of this study derives from its intent to examine for the first time, whether there is evidence that individuals are influenced by politicians and their mediated depictions in the context of health. Furthermore, we try to understand whether gender plays a role in this social learning. Results indicate that individuals regard politicians as role models in the context of health. Furthermore, results indicate that women are more likely than men to express their will to imitate health promoting behaviors of both female and male politicians. Thus, this study sheds light for the first time on the phenomenon of politicians’ health-promoting mediated depictions and their importance to an individual’s health.
From raped childhood to ruined childhood: Developing an aesthetic of childhood trauma in digital culture from 2001 to 2018
Authors: Lamont Bethany Rose
Published: June 2022

This article examines the development of the Ruined Childhood genre of online comedy from 2001 to the early to mid 2010s. This cross-media genre of internet humour, and horror, hinges on the corruption of American childhood media for the nostalgic, and often white, masculinist coded, adult fan. This subject is explored with the intention of understanding how an aesthetic of exaggerated negative affect is both identified and expressed within a parodic online context, before situating such performances within wider systems of power, commercial identity and nationalism. This is identified as a percussor to later media panics surrounding ‘cancel culture’ and childhood media. The article then explains how an analogue aesthetic of disrupted nostalgia can be analysed and understood through Simon Reynolds and Mark Fisher’s theory of hauntology. Key examples in the explored in the article include the Photoshop contests on Something Awful, Cracked Listicles, and Creepypasta lost episodes.
COVID-19 contact tracing applications: An analysis of individual motivations for adoption and use
Authors: Farrelly Glen , Trabelsi Houda , Cocosila Mihail
Published: June 2022

In attempts to remediate the COVID-19 pandemic, governments internationally released contact tracing and exposure notification mobile applications seeking to limit the transmission of the disease by recording app user’s contact with other apps users. To address user adoption and usage challenges, we conducted a qualitative study of approximately 300 users and 300 non-users of one such contact tracing application, ABTraceTogether. This article highlights four of our main findings: having a sense of individual agency, trust in the application developers and sponsors, belief in the efficacy of the app, and altruism or pro-social beliefs. These findings are useful for application developers to target development and promotional issues to address adoption and usage challenges.
Hip-hop producer-hosts, beat battles, and online music production communities on Twitch
Authors: Ng Jason , Gamble Steven
Published: June 2022

This article introduces a new creative industry actor, the ‘producer-host’, whose novel cultural practices combine several roles: that of performing artist, music production educator, event manager, livestream broadcaster, and community manager. Producer-hosts use the livestreaming platform Twitch (alongside other digital technologies) to run online beatmaking events with communal and participatory dynamics that indicate expanding uses of streaming platforms. Drawing upon 18 months of ethnography, active community participation, and interviews with three producer-hosts, we provide a nuanced analysis of the political economy of Twitch and developments in the contemporary creative industries during the COVID-19 pandemic. We analyse and discuss the outcomes of participation in music production communities on Twitch according to five themes: income and sustainability; personal and professional gratifications; online followings; community identity and belonging; and informal education.
Liveness online in deadly times
Authors: Kjus Yngvar , Spilker Hendrik Storstein , Kiberg Håvard
Published: June 2022

This study was initiated as the pandemic erupted in the spring of 2020, triggered by our curiosity about the wave of Internet-mediated concerts which followed in the wake of COVID-19. The article examines what kind of social and cultural phenomenon these events were, and how their presentational and participatory potential was explored within a few, hectic spring months. Basing our analysis on interviews with 13 performers and four promoters in Norway, we find that the performances transcended traditional modes of live concerts in innovative ways, while responding to the stresses associated with the pandemic crisis. We identify three performance strategies, intimization, intensification and expansion, which in different ways rearticulated established modes of live musical expression by fusing them with the liveness of mediated communication.
When URLs on social networks become invisible
Authors: Özkula Suay Melisa , Lompe Maria , Vespa Mariangela , Sørensen Estrid , Zhao Tianshi
Published: June 2022

Extant research has addressed various concerns of representativeness in digital social research including: bias in researchers’ selection of online spaces, foci on single-platform approaches, and limited or skewed samples due to API (application programming interface) restrictions. This paper adds to that work through an illustration of tool bias towards specific social media logics (e.g., Twitter logics) in a URL-based network across/within social media sites (illustrative case study = greenwashing). These “biases” are implicit in design, mirror extant societal trends, and are reinforced through platform biases. As such, researchers using such tools (above all, non-computational scholars) may have little awareness of these subliminal influences. The paper consequently argues that (a) tool choices often fall prey to issues in representation, reinforcing existing biases on a subliminal level; and, that (b) non-platform-specific creative situational approaches (like cross-platform URL explorations) provide a much-needed understanding of wider platform dynamics that highlight such biases.
Incels on Reddit: A study in social norms and decentralised moderation
Authors: Gillett Rosalie , Suzor Nicolas
Published: June 2022

This paper examines the challenges of combating misogyny and harmful social norms on the social networking and news site Reddit. Reddit has a long history of hosting racist, misogynistic, homophobic, and otherwise harmful communities. Incels — an Internet subculture that ascribes to deeply misogynistic beliefs — flourished on Reddit before several major subreddits were progressively banned. In this paper, we examine four incel subreddits to understand how the dynamic tensions between Reddit’s site-wide rules and the rules of particular incel subreddits play out in practice. We draw on archived Reddit data to provide a detailed analysis of how incel subreddits adapt to and resist pressure from Reddit and other users to comply with the site-wide rules and develop and maintain their rules and norms. Our study suggests that punitive measures, such as the threat of stricter rules and increased external moderation for explicitly prohibited content and behaviour is insufficient to foster prosocial subreddits. We show how stricter enforcement of the formal site-wide rules did not challenge or displace the underlying ideologies that foster toxic communities. Instead, we find that incels justified their toxic behaviour in the face of heavy external criticism. To cultivate safe and inclusive digital environments, we argue that Reddit must focus on improving the culture of subreddits. We conclude that driving real change when moderation is decentralized requires the committed and supported participation of moderators who can undertake the extensive work of tackling the underlying identity and ideology that brings hateful communities together.
At Implementasi Algoritma Haversine Pada Absensi Kepegawaian Berbasis Android
Authors: Sidiq Hidayatul , Deni Satria  , Humaira
Published: June 2022

At this time the development of the era is much influenced by technology. This development has an impact on various aspects and fields in the expected life in the field of employment. Al-Azhar 32 Padang Islamic Elementary School is one of the private schools located in the city of Padang, West Sumatra. Al-Azhar schools have staff such as principals, teachers and administration so that the data entered is quite a lot.The staffing system at the Al-Azhar school is still manual by inputting it with excel. To take attendance at the employee using fingerprints and some use the attendance form. However, errors often occur during scanning because the scanner cannot detect someone's finger when the scanner is dirty. So that many employees update attendance by filling out the attendance update form. Given the problems above, it is possible to propose a mobile-based personnel application system. This staffing application has various features that can be used for taking attendance, leave forms, attendance history, school information, and employee profiles. This Android-based attendance can only be taken around the school or less than 20 meters from the school distance. To find out the distance between th0e user and the school, this attendance application uses the haversine algorithm to measure the distance between the user and the school
Penerapan Metode Prototyping Pada Aplikasi Sentra Pelayanan Kepolisian Terpadu Berbasis Web
Authors: Fadhli Mardhiah , Annisa Marion
Published: June 2022

The community considers that the services managed by the police seem less effective and efficient. Due to public complaints at this time, the community really needs information and fast service at the SPKT (Integrated Police Service Center). Services provided by SPKT, especially services for lost goods, for those who have lost their Vehicle Number Certificate (STNK), Car/Motorcycle, Driving License (SIM) for Car/Motorcycle, Identity Card (KTP), Family Card (KK), Automated Teller Machine (ATM) , Savings Books, Passports, Student Identity Cards (KTM), and others. At the Pekanbaru Police, when a complaint or complaint from the SPKT (Integrated Police Service Center) police unit is still manual where the making of the letter of loss is still using Microsoft Word by deleting and replacing the contents of the file. The purpose of this research is to assist the public in providing clear information and getting lost more easily and to facilitate the management of lost data from the community in order to determine the points where the loss of goods occurred. This system was built using the Protoyping Method, which is a method to get an overview of the system obtained from the user first, then it will be visited by the user so that it can be a reference for system development. The result of the user acceptance test (UAT) from the implementation of the program is that 100% functionality in the application is acceptable
Keran Air Wudhu Otomatis Menggunakan Sensor Infrared Sebagai Upaya Meminimalisasi Pemborosan Air
Authors: M. Iman Wahyudi  , Rifki Abdul Aziz
Published: June 2022

The use of water in taking ablution is not in accordance with the excessive, it is one indication of the waste of water in use, the water faucet will continue to be open and the water will continue flow maximally, and there are also happens people forget to close the water tap after ablution then it will result in undue water wastage. In this study the author tries to develop a water saving scheme using infrared sensor and an Arduino-based and also will try to calculate the percentage efficiency of water use in ablution. Based on the results of the test the writer obtain automatic water faucets are more effective to save the water than the manual water faucets, it can be concluded that the use of an automatic ablution water faucets can save water average 40,04%.
ANALISIS PERKEMBANGAN USAHA INDUSTRI KUE TRADISIONAL BARUASA PADA UD. BARUASA MEMBIRI KENDARI
Authors: Riskiya Arnisa Putri
Published: June 2022

The population in this study were all employees at UD. Baruasa Establishes Kendari, with 22 permanent employees. Sampling using the Total Sampling technique with the population used as samples is 22 and the research informant is the Head of UD. Baruasa Establishes Kendari, Head of Production, Marketing, and Head of Finance at UD. Baruasa Build Kendari.The results showed that the development of industrial businesses carried out at UD. Baruasa Establishing Kendari in general can be said to be good. This can be seen from the profit obtained by UD. Baruasa Establishing Kendari is increasing from year to year in line with the increasing number of customers, as well as an increase in the number of customers along with the increasing marketing area and the increasing taste of the products produced. But in the development of facilities and infrastructure as well as the workforce still need to be developed again given the increasing number of customers and an increasingly broad marketing area.The population in this study were all employees at UD. Baruasa Establishes Kendari, with 22 permanent employees. Sampling using the Total Sampling technique with the population used as samples is 22 and the research informant is the Head of UD. Baruasa Establishes Kendari, Head of Production, Marketing, and Head of Finance at UD. Baruasa Build Kendari.The results showed that the development of industrial businesses carried out at UD. Baruasa Establishing Kendari in general can be said to be good. This can be seen from the profit obtained by UD. Baruasa Establishing Kendari is increasing from year to year in line with the increasing number of customers, as well as an increase in the number of customers along with the increasing marketing area and the increasing taste of the products produced. But in the development of facilities and infrastructure as well as the workforce still need to be developed again given the increasing number of customers and an increasingly broad marketing area.
Strategi Pedagang Sektor Informal dalam Meningkatkan Volume Penjualan (Studi pada Pedagang buah dan makanan di Kota Kendari)
Authors: Jamsir Jamsir , Basri Muhammad , Mustakim Mustakim
Published: June 2022

This research was conducted on fruit and food traders in Kendari City with the aim of this Research Objective is to find out the strategy of applying the Principles in Business Ethics of informal sector traders found in Kendari City in increasing sales volume, and to know the Principles of Economy, honesty, service, and fairness of informal sector traders in increasing sales volume. The data used in this study are primary data and secondary data. As well as using descriptive qualitative analysis techniques, the method here is a strategy approach to the principles in business ethics that will be faced by informal sector traders in the business they will do in increasing sales volume. The results showed that (1) In an effort to increase sales volume and market share, informal sector traders in Kendari City have principles in business ethics, namely, the economic principle of goods sold has the potential to generate profits, (2) The principle of honesty in trading never reduces the scal.e / size , (3) the principle of service, fast service to consumers, (4) the principle of justice contributes directly or indirectly to all parties (5) the allocation of justice for all business owners.ABSTRAKPenelitian ini dilakukan pada pedagang buah dan makanan di Kota Kendari dengan tujuan Tujuan   Penelitian   ini   adalah   untuk   mengetahui Strategi penerapan Prinsip-prinsip dalam Etika bisnis pedagang sektor informal yang terdapat di Kota Kendari dalam meningkatkan volume penjualan, dan untuk mengetahui Prinsip Ekonomi, kejujuran, pelayanan, serta keadilan pedagang sektor informal dalam meningkatkan volume penjualan. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Serta menggunakan teknik analisis deskriptif kualitatif metode disini adalah pendekatan  strategi pada prinsip  dalam Etika bisnis yang akan dihadapi pedagang sektor informal dalam usaha  yang akan dilakukannya dalam meningkatkan volume penjualan. Hasil penelitian menunjukan bahwa (1) Dalam usaha meningkatkan volume penjualan dan pangsa pasar, pedagang sektor informal di Kota Kendari memiliki prinsip dalam etika bisnis yaitu, prinsip ekonomi barang yang dijual berpotensi menghasilkan keuntungan, (2) Prinsip kejujuran berdagang tidak pernah mengurangi timbangan/ukuran, (3) prinsip pelayanan, pelayanan yang cepat kepada konsumen, (4) prinsip keadilan memberikan kontribusi langsung atau tidak langsung kepada semuua pihak (5) Alokasi keadilan  semua pihak pemilik usaha.
PELAKSANAAN PENGAWASAN DALAM MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN PADA PERSEROAN TERBATAS (PT) TELEKOMUNIKASI KENDARI
Authors: Jefri Jefri , Mustafa Laode , Kambolong Makmur
Published: June 2022

This research aims to find out the implementation of supervision in increasing the work productivity of PT. Kendari Telecommunications. And the level of employee productivity of PT. Kendari Telecommunications. The type of data used in this study is informant data in the form of interviews conducted with respondents. The respondents who became informants in this study were the Chairperson, secretary and one of the Company's Staff ,. Analysis of the data used in this research is descriptive-qualitative data analysis, which is data that has been collected and collected both primary data and secondary data subsequently compiled, analyzed, so that conclusions can be drawn as answers to the problems studied. The results of the analysis in the Implementation of Supervision in Increasing Employee Productivity in Kendari Telecommunications Limited Company (PT) is based on the discussion previously stated, it can be concluded as follows: The Implementation of Supervision in Increasing Employee Work Productivity in Kendari Telecommunications Limited Company (PT) Kendari is already good in terms of implementation. Because by looking at both the implementation of supervision both in terms of direct and indirect supervision in increasing employee work productivity by assessing the effectiveness and efficiency of employees at work has been classified as very good and very expected in the office (PT) Kendari Telecommunications.ABSTRAK .Penelitian ini bertujuan untuk mengetahui  pelaksanaan pengawasan dalam meningkatkan produktivitas kerja Karyawan PT. Telekomunikasi Kendari. Dan tingkat produktivitas kerja karyawan PT. Telekomunikasi  Kendari. Jenis data yang digunakan dalam penelitian ini adalah data informan  berupa  Wawancara  yang  dilakukan kepada  responden. Responden yang menjadi informan dalam penelitian ini ini adalah  Pimpinan, sekretaris  dan salah  satu Staf  Perusahaan,. Analisis data yang digunakan dalam penelitian ini adalah analisis data deskriptif-kualitatif, yaitu data yang telah dihimpun dan dikumpulkan baik data primer maupun data sekunder selanjutnya disusun, dianalisis, untuk kemudian dapat diambil kesimpulan sebagai jawaban atas masalah yang diteliti. Hasil analisis dalam  Pelaksanaan Pengawasan Dalam Meningkatkan Produktivitas  Kerja Karyawan  Pada Perseroan Terbatas  (PT) Telekomunikasi Kendari  adalah  Berdasarkan pembahasan yang dikemukakan sebelumnya, maka dapat disimpulkan sebagai berikut : Pelaksanaan Pengawasan Dalam Meningkatkan Produktivitas Kerja Karyawan Pada Perseroan Terbatas (PT) Telekomunikasi Kendari adalah sudah baik dalam hal pelaksanaannya. Karena dengan melihat baik dari pelaksanaan pengawasan baik dalam segi pengawasan langsung maupun tidak langsung dalam meningkatkan produktivitas kerja karyawan dengan menilai efektivitas dan efesiensi karyawan dalam bekerja sudah tergolong sangat baik dan sangat diharpkan dalam kantor (PT) Telekomunikasi Kendari .
PENGARUH MOTIVASI AGAMIS TERHADAP KINERJA KARYAWAN PADA PT. BANK MUAMALAT CABANG KENDARI
Authors: Mukrimah Mukrimah , Hanur Hanur , Sahrun Sahrun
Published: June 2022

This study aims to examine and analyze the influence of religious motivation on employee performance so as to provide new insights and input for the development of knowledge about the importance of religious motivation in improving employee performance. The independent variable is Religious Motivation (X) and the dependent variable is employee performance (Y). The sample in this study amounted to 44 people using census techniques by examining the entire number of employees at PT Bank Muamalat Kendari Branch. Data collection was carried out using questionnaires and documentation, then raw data were collected and analyzed with simple linear regression using SPSS 16.0.The results of this study indicate that religious motivation has a significant effect on employee performance. This is indicated by the results of the t test at the level of confidence or the real level α = 0.05 degrees free 42 where tcount = 2.689> Ttable is 2.018 or with a probability value = 0.010 <0.05. Thus the hypothesis in this study that religious motivation has a significant effect on the performance of employees of PT Bank Muamalat Kandari Branch can be acceptedABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh motivasi agamis terhadap kinerja karyawan sehingga dapat memberikan wawasan baru dan masukan bagi pengembangan ilmu pengetahuan tentang pentingnya motivasi agamis dalam meningkatkan kinerja karyawan. Variabel independen adalah Motivasi Agamis (X) dan variabel depanden adalah kinerja karyawan (Y). Sampel dalam penelitian ini berjumlah 44 orang dengan menggunakan tekhnik sensus dengan meneliti seluruh jumlah karyawan yang ada pada PT.Bank Muamalat Cabang Kendari. Pengumpulan data dilakukan dengan menggunakan kuesioner dan dokumentasi, kemudian data mentah dikumpulkan dan dianalisis dengan regresi linear sederhana menggunakan SPSS 16.0.Hasil penelitian ini menunjukkan bahwa motivasi agamis berpengaruh signifikan terhadap kinerja karyawan. Hal ini ditunjukkan oleh hasil uji t pada tingkat kepercayaan atau taraf nyata α = 0,05 derajat bebas 42 dimana thitung = 2.689 >  Ttabel  yaitu 2,018 atau dengan nilai probabilitas = 0,010 < 0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu motivasi agamis berpengaruh signifikan terhadap kinerja karyawan PT.Bank Muamalat Cabang Kandari dapat diterima.
AKTIVITAS PROMOSI DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI PULAU HOGA KABUPATEN WAKATOBI (Studi Pada Dinas Pariwisata dan Ekonomi Kreatif Kabupaten Wakatobi)
Authors: Rahman Rahman , Mustakim Mustakim , Abdullah Akhyar
Published: June 2022

This research was conducted at the Tourism and Creative Economy Office of Wakatobi Regency. To achieve the intended purpose, in writing this thesis descriptive qualitative analysis methods are used. Where the author gives a clear and systematic description of research attractions. This analysis is based on data obtained from both literature and observations, namely direct research in the field by conducting direct interviews with informants who are considered capable of providing information relating to the problems studied such as the head of the Department of Tourism and Creative Economy, Head of Marketing and Promotion Section.ABSTRAKPenelitian   ini   dilaksanakan   di   Dinas  Pariwisata   dan Ekonomi Kreatif Kabupaten Wakatobi.  Untuk mencapai tujuan yang dimaksud, dalam penulisan skripsi ini digunakan metode analisis kualitatif deskriptif. Dimana penulis memberikan gambaran objek wisata penelitian secara jelas dan sistematis. Analisis ini berdasarkan data yang diperoleh baik dari pustaka maupun observasi, yaitu penelitian langsung dilapangan  dengan melakukan wawancara langsung kepada informan yang dianggap mampu memberikan keterangan yang berkaitan dengan masalah yang diteliti seperti kepala Dinas Pariwisata dan Ekonomi Kreatif, Kepala Bidang Pemasaran dan Seksi Promosi.
STRATEGI PEMASARAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT. BORWITA CITRA PIMA
Authors: Maali Amanah , Kambolong Makmur , Yusuf Muh
Published: June 2022

This study aims to describe the product marketing strategy at PT. Borwita Citra Prima Kendari and customer satisfaction at PT. Borwita Citra Prima Kendari. The population in this study were all customers at PT. Borwita Citra Prima Kendari. Sampling using the Purposive Sampling technique with the population used as a sample of 40 and 7 people used as research informants namely Branch Manager, Sales Manager, Logistics Coordinator at PT. Borwita Citra Prima Kendari and 4 customers at PT. Borwita Citra Prima Kendari.In accordance with the results and discussion, the marketing strategy carried out at PT. Borwita Citra Prima Kendari in general can be said to have been good because PT. Borwita Citra Prima Kendari is able to use strategic marketing locations, have types of products, present good selling prices to consumers, as well as carry out good marketing communications to consumers. Although there are still aspects that still need to be improved, namely the product distribution system from the parent company to PT. Borwita Citra Prima Kendari.Customer Satisfaction at PT. Borwita Citra Prima Kendari in general in the satisfying category. Where customers get consistent service, and stable employee service, customers receive clear service, and employees are able to handle customer complaints. Although there are still customers who are quite satisfied with the products and services at PT. Borwita Citra Prima Kendari.ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran produk pada PT. Borwita Citra Prima Kendari dan kepuasan pelanggan pada PT. Borwita Citra Prima Kendari.Populasi dalam penelitian ini adalah seluruh pelanggan pada PT. Borwita Citra Prima Kendari. Penarikan sampel menggunakan teknik Purposive Sampling dengan populasi dijadikan sampel yaitu 40 dan 7 orang dijadikan informan penelitian yaitu Branch Manager, Sales Manager, Koordinator Logistik pada PT. Borwita Citra Prima Kendari serta 4 orang pelanggan pada PT. Borwita Citra Prima Kendari.Sesuai dengan hasil dan pembahasan, strategi pemasaran yang dilakukan pada PT. Borwita Citra Prima Kendari secara umum dapat dikatakan sudah baik karena PT. Borwita Citra Prima Kendari mampu menggunakan lokasi pemasaran yang strategis, memiliki jenis-jenis produk, menyajikan harga jual yang baik kepada konsumen, serta melakukan komunikasi pemasaran dengan baik keopada konsumen. Walaupun masih ada aspek yang masih perlu ditingkatkan lagi yaitu sistem distribusi produk dari perusahaan induk ke PT. Borwita Citra Prima Kendari.Kepuasan Pelanggan pada PT. Borwita Citra Prima Kendari secara umum dalam kategori memuaskan. Dimana pelanggan mendapatkan pelayanan yang konsisten, serta pelayanan karyawan stabil, pelanggan menerima pelayanan yang jelas, dan karyawan mampu menangani keluhan pelanggan. Walaupun masih ada pelanggan yang cukup puas terhadap produk dan pelayanan pada PT. Borwita Citra Prima Kendari.
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN HANDPHONE SAMSUNG PADA CV.MULTI MEDIA KENDARI
Authors: Mustika Dewi , Mustakim Mustakim , Justawan Justawan
Published: June 2022

This study aims to examine and analyze the effect of brand equity on Samsung handphone loyalty so that it can provide new insights and input for the development of science on the importance of brand equity in increasing consumer loyalty. The independent variable is brand equity (X) and the dependent variable is consumer loyalty (Y). The sample in this study amounted to 40 people using a simple random sampling technique by examining all Samsung mobile consumers in CV Multi Media Kendari. Data collection using questionnaires and documentation, then raw data is collected and analyzed with simple linear regression using SPSS version 16.0 The results of this study indicate that brand equity has a significant effect on consumer loyalty. This result is shown by the results of the t test at the level of confidence or the real level α = 0.05 degrees free 38 where t arithmetic = 7.075> t table is 2.024 or with a probability value of 0.000 <0.05. Thus the hypothesis in this study that brand equity significantly influences the loyalty of Samsung mobile consumers on CV Multi Media Kendari can be accepted.ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh ekuitas merek terhadap loyalitas handphone Samsung sehingga dapat memberikan wawasan baru dan masukan bagi pengembangan ilmu pengetahuan pentingnya ekuitas merek dalam meningkatkan loyalitas konsumen. Variabel independen adalah ekuitas merek (X) dan variabel dependen adalah loyalitas konsumen (Y).Sampel dalam penelitian ini berjumlah 40 orang dengan menggunakan teknik pengambilan sampel secara acak sederhana dengan meneliti seluruh konsumen handphone Samsung yang ada pada CV Multi Media  Kendari. Pengumpulan data dengan menggunakan kuisioner dan dokumentasi, kemudian data mentah dikumpulkan dan dianalisis dengan regresi linear sederhana menggunakan SPSS versi 16.0 Hasil penelitian ini menunjukan bahwa ekuitas merek berpengaruh signifikan terhadap loyalitas konsumen. Hasil ini ditunjukan oleh hasil uji t pada tingkat kepercayaan atau taraf nyata α = 0.05 derajat bebas 38 dimana t hitung = 7,075  > t tabel yaitu 2,024 atau dengan nilai probilitas 0,000  < 0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu ekuitas merek berpengaruh signifikan terhadap loyalitas konsumen handphone Samsung pada CV Multi Media Kendari  dapat diterima.
KINERJA KARYAWAN DALAM MEMBERIKAN PELAYANAN YANG BERKUALITAS KEPADA PELANGGAN PADA PT. HAJJI KALLA CABANG KENDARI
Authors: Hestin Hestin , Kambolong Makmur , Naasir Muh
Published: June 2022

Penelitian ini bertujuan untuk mengetahui Untuk mengetahui dan menganalisis kinerja karyawan dalam memberikan pelayanan yang berkualitas kepada pelanggan pada PT. Hadji Kalla Cabang Kendari.Jenis data yang digunakan dalam penelitian ini adalah data primer   berupa   Koersioner dan Wawancara  yang  dilakukan kepada  responden. Responden yang menjadi informan dalam penelitian ini ini adalah   para konsumen   Perusahaan yang dijadikan sampel penelitian. Analisis data yangdigunakan  dalam  penelitian  ini  adalah  analisis  data  deskriptif-kualitatif,  yaitu  data  yang  telah dihimpun dan dikumpulkan baik data primer maupun data sekunder selanjutnya disusun, dianalisis, untuk kemudian dapat diambil kesimpulan sebagai jawaban atas masalah yang diteliti.Hasil  penelitian  ini  atas  Pengaruh  Kinerja  Karyawan  terhadap  kualitas  pelayanan  padapembahasan ini adalah dianalisis dengan menggunakan analisis statistik infrensial. yaitu Kepuasan Konsumen sebagai variabel X dan variabel dependen sebagai variabel Y, maka pengujian hubungan antar variabel digunakan analisis Korelasi Sederhana (Pearson Product Moment). Dalam menganalisis pengaruh variabel Kinerja Karyawan, secara berurut-turut yaitu: 1). Kualitas pekerjaan, 2). Kuantitas Hasil yang Dicapai, 3). Ketepatan Waktu Pelayanan, 4). Efektivitas pekerjaan serta 5). Kemandirian Dalam Bekerja. Yang Memiliki Nilai Rata-Rata yaitu (3,84) yang di kategorikan ”sangat tinggi” sedangkan pada Varibel Kualitas Pelayanan, secara berurut-turut yang dianalisis 1) Tempat parkir yang memadai. 2) Memiliki fasilitas ruang tunggu yang nyaman. 3) Ketersediaan data/informasi. 4) Prosedur  pembelian  yang  tidak  berbelit-belit.  5)  Karyawan  cepat  tanggap  dalam  memberikan pelayanan kepada konsumen. 6) Kesediaan karyawan menjelaskan keunggulan produk. 7) Karyawan menunjukkan pribadi yang ramah. 8) Karyawan memberikan keterangan yang dapat dipercaya kepada konsumen. 9) Perhatian karyawan dalam memahami kebutuhan konsumen 10) Karyawan selalu mendengarkan saran /  keluhan konsumen.  Yang Memiliki Nilai Rata-Rata  yaitu  (4, 34) yang di kategorikan ”sangat tinggi”  jadi dikatakan
PENGARUH KUALITAS JASA TERHADAP LOYALITAS PELANGGAN FREEHOTSPOT PADA KANTOR PT.TELKOM KENDARI KEMARAYA
Authors: Ahirudin Idul , Mustakim Mustakim , Abdullah Akhyar
Published: June 2022

This study aims to test and analyze the effect of service quality on Freehotspot customer loyalty at the Office of PT. Telkom Kendari Kemaraya. So that it can provide new insights and input for the development of science the importance of service quality in increasing customer loyalty. The independent variable is service quality (X) and the dependent variable is customer loyalty (Y). This sample in this study amounted to 30 people using non-probability sampling techniques by examining all consumers of Freehotspot at the Office of PT. Telkom Kendari Kemaraya. Data collection using questionnaires, then raw data are collected and analyzed by simple linear regression using the SPSS program.The results show that service quality has a significant effect on customer loyalty. These results are shown by the results of the t test at the level of confidence or significance level ɑ = 0.05 degrees with a probability value of 0,000 <0.05. Thus, the hypothesis in this study that the quality of services has a significant effect on customer loyalty Freehotspot at the Office of PT. Telkom Kendari Kemaraya can be accepted.ABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas jasa terhadap loyalitas pelanggan Freehotspot pada Kantor PT. Telkom Kendari Kemaraya. Sehingga dapat memberikan wawasan baru dan masukan bagi pengembangan ilmu pengetahuan pentingnya kualitas jasa dalam meningkatkan loyalitas pelanggan. Variabel independent adalah kualitas jasa (X) dan variabel dependent adalah loyalitas pelanggan (Y). Sampel ini dalam penelitian ini berjumlah 30 orang dengan menggunakan teknik pengambilan sampel secara non probability dengan meneliti seluruh konsumen Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya. Pengumpulan data dengan menggunakan kuisioner, kemudian data mentah dikumpulkan dan dianalisis dengan regresi linear sedehana menggunakan program SPSS.Hasil menunjukkan bahwa kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan. Hasil ini ditujukkan oleh hasil uji t pada tingkat kepercayaan atau taraf nyata ɑ = 0,05 derajatdengan nilai probability 0,000 < 0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya dapat diterima.
ANALISIS PENGARUH SUKU BUNGA PINJAMAN DAN JUMLAH NASABAH USAHA MIKRO KECIL DAN MENENGAH TERHADAP PENGUCURAN KREDIT OLEH PERUSAHAAN DAERAH. BANK PENGKREDITAN RAKYAT BAHTERAMAS KENDARI
Authors: Angga Jafar , Utha Arifin , Kambolong Makmur
Published: June 2022

The purpose of this study is to determine the effect of Loan Interest Rates and the Number of MSME Customers simultaneously and partially on credit distribution by PD. BPR Bahteramas Kendari. The analytical tool used in this study is multiple linear regression to obtain a comprehensive picture of the relationship between one variable with another variable.The results showed the dependent variable (Y) was lending, the independent variable X1 was the loan interest rate and X2 was the number of MSME customers, known that the constant value was -11425,192 which meant that if there were no changes in interest rates and the number of MSME customers the credit distribution would decrease by Rp.11,425,192. Interest coefficient X1 = 416,093 which means that every 1 percent increase in interest rates will raise credit by Rp.416,093 million assuming other variables are considered constant. Furthermore, the coefficient of the number of MSME customers with a value of X2 = 53.311, which means that each increase in the number of MSME customers will increase MSME loans by Rp. 53,311 million assuming other variables are considered constant.ABSTRAKTujuan dari penelitian ini yaitu untuk mengetahui pengaruh Suku Bunga Pinjaman dan Jumlah Nasabah UMKM secara simultan dan parsial terhadap penyaluran kredit oleh  PD. BPR Bahteramas Kendari. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda untuk memperoleh gambaran yang menyeluruh mengenai hubungan antara variabel satu dengan variabel lain.Hasil penelitian menunjukan variabel dependen (Y) adalah  penyaluran kredit, variabel independen  X1 adalah suku bunga pinjaman dan X2 adalah jumlah nasabah UMKM, diketahui nilai constantanya -11425.192 yang berarti bila tidak ada perubahan dalam suku bunga  dan jumlah nasabah UMKM maka penyaluran kredit  akan berkurang  sebesar Rp.11.425.192. Koefisien suku bunga X1 = 416,093 yang berarti setiap kenaikan suku bunga sebesar 1 persen maka akan menaikan kredit sebesar Rp.416.093 juta dengan asumsi variabel lain dianggap konstan. Selanjutnya  koefisien jumlah nasabah UMKM dengan nilai X2 = 53,311 yang berarti setiap pertambahan jumlah nasabah UMKM maka akan meningkatkan kredit UMKM sebesar Rp.53.311 juta dengan asumsi variabel lain dianggap konstan.
PENGARUH BANTUAN MODAL USAHA TERHADAP PENDAPATAN PEDAGANG TRADISIONAL (Studi Pada Pasar Kambara Kabupaten Muna Barat)
Authors: Dinata Lm. Iskandar , Abdullah Akhyar , Purwati Ninik Endang
Published: June 2022

This study aims to determine the effect of venture capital assistance on the income of traditional traders in the Kambara Market, West Muna Regency. The population in this study were all traditional traders in the Kambara Market who were given capital assistance of 60 people. Sampling is done by sample cluster sampling, where each population is grouped according to the type of business being operated. To obtain a representative sample size of each type of business operated, 50% of the population was determined. So that the samples in this study were 30 respondents consisting of: 13 fish sellers, 8 chicken sellers, 9 people selling groceries. Analysis of the data used in this study is a qualitative analysis used to analyze descriptively the effect of venture capital assistance on the income of traditional traders and quantitative analysis is used to analyze quantitatively about the income of traditional traders in the Kambara Market in West Muna Regency using simple linear regression. In accordance with the results and discussion, the Effect of Business Capital Assistance on Traditional Trader Income that the relationship between venture capital assistance with income shows a positive and significant relationship. Meanwhile, the magnitude of the contribution of venture capital assistance to income amounted to 0.9226 or 92.26 percent of the income of traditional traders.ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh bantuan modal usaha terhadap pendapatan pedagang tradisional di Pasar Kambara Kabupaten Muna Barat. Populasi dalam penelitian ini adalah seluruh pedagang tradisionaldi Pasar Kambara yang diberikan bantuan modal sebanyak 60 orang. Penarikan sampel dilakukan secara sample cluster sampling, yaitu setiap populasi dikelompokkan berdasarkan jenis usaha yang dioperasikan. Untuk memperoleh besarnya sampel yang representatif setiap jenis usaha yang dioperasikan, ditetapkan 50 % dari populasi. Sehingga sampel dalam penelitian ini sebanyak 30 orang responden yang terdiri : penjual ikan 13 orang, penjual ayam  8 orang, penjual sembako 9 orang. Analisis data yang digunakan dalam penelitian ini adalah Analisis kualitatif digunakan untuk menganalisis secara deskriptif pengaruh bantuan modal usaha terhadap pendapatan pedagang tradisional dan Analisis kuantitatif digunakan untuk menganalisis secara kuantitatif mengenai pendapatan pedagang tradisional di Pasar Kambara Kabupaten Muna Barat dengan menggunakan regresi linear sederhana. Sesuai dengan hasil dan pembahasan, Pengaruh Bantuan Modal Usaha Terhadap Pendapatan Pedagang Tradisional bahwa hubungan antara bantuan modal usaha dengan pendapatan menunjukkan hubungan yang positif dan signifikan. Sementara itu besarnya kontribusi  bantuan modal usaha terhadap pendapatan sebesar 0,9226 atau 92,26 persen terhadap pendapatan pedagang tradisional.
PENGARUH KEAHLIAN TERHADAP KINERJA KARYAWAN PADA PT HADJI KALLA CABANG KENDARI
Authors: Mustamin Mustamin , Kambolong Makmur , Yusuf Muh
Published: June 2022

This study aims to determine the effect of expertise on employee performance at PT. Hadji Kalla Kendari Branch. The sample in this study were employees at PT. Hadji Kalla Kendari Branch totaling 30 employees.The results showed that expertise has a positive influence on employee performance at PT. Hadji Kalla Kendari Branch. The higher the level of expertise possessed by employees, the higher the performance produced by employees at PT. Hadji Kalla Kendari Branch. This is because every dimension used to measure expertise is a factor that can determine employee performance. So if employees improve their skills well, the resulting performance will get better too.For employees at PT. Hadji Kalla Kendari Branch is expected to always develop and enhance their expertise so that it can improve good performance and company goals are easy to achieve.ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh keahlian terhadap kinerja karyawan pada PT. Hadji Kalla Cabang Kendari. Sampel dalam penelitian ini adalah karyawan pada PT. Hadji Kalla Cabang Kendari yang berjumlah 30 karyawan.Hasil penelitian menunjukkan bahwa keahlian memiliki pengaruh yang positif terhadap kinerja karyawan pada PT. Hadji Kalla Cabang Kendari. Semakin tinggi tingkat keahlian yang dimiliki oleh karyawan, maka semakin tinggi pula kinerja yang dihasilkan oleh karyawan pada PT. Hadji Kalla Cabang Kendari. Hal ini disebabkan karena setiap dimensi yang digunakan untuk mengukur keahlian merupakan faktor yang dapat menentukan kinerja karyawan. Sehingga apabila karyawan meningkatkan keahliannya dengan baik, maka kinerja yang dihasilkan akan semakin baik pula.Bagi karyawan pada PT. Hadji Kalla Cabang Kendari diharapkan agar selalu mengembangkan dan meningkatkan keahlian yang dimiliki sehingga dapat meningkatkan kinerja yang baik dan tujuan perusahaan mudah untuk tercapai.
PENGARUH SISTEM IMBALAN TERHADAP KINERJA KARYAWAN PADA SWALAYAN NANA JAYA KENDARI
Authors: Sutrayani Neling , Bake Jamal , Suaib Eka
Published: June 2022

This study aims to describe the effect of the reward system on employee performance at the Nana Jaya Supermarket in Kendari. The population in this study were all employees in Supermarkets Nana Jaya Kendari, amounting to 20 employees. Sampling using a total sampling technique by taking the entire population sampled as many as 20 employees and determined informants namely Owner Nana Jaya Kendari Supermarkets, and Managers at Supermarkets Nana Jaya Kendari.Based on the results of the analysis and discussion obtained, it can be concluded that the reward system has a significant effect on employee performance at the Nana Jaya Supermarket in Kendari. The better the reward system provided to employees, the higher the employee's performance at the Kendari Jaya Supermarket, Kendari. Based on the results of this study it appears that in general the Nana Jaya Jaya Supermarket has provided or implemented a good reward system to employees. although there are still some aspects that still need to be improved again such as benefits to employees, as well as in providing bonuses to employees. This will increase employee loyalty to the company, discipline, and employee creativity at workABSTRAK Penelitian ini bertujuan untuk mendeskripsikan pengaruh sistem imbalan terhadap kinerja karyawan pada Swalayan Nana Jaya Kendari. Populasi dalam penelitian ini adalah seluruh karyawan di Swalayan Nana Jaya Kendari yaitu berjumlah 20 karyawan. Penarikan sampel menggunakan teknik total sampling dengan mengambil seluruh populasi yang dijadikan sampel yaitu sebanyak 20 karyawan dan ditetapkan informan yaitu Pemilik Swalayan Nana Jaya Kendari, serta Manajer di Swalayan Nana Jaya Kendari.Berdasarkan hasil analisis dan pembahasan yang diperoleh, maka dapat disimpulkan bahwa sistem imbalan memiliki pengaruh yang signifikan dengan kinerja karyawan pada Swalayan Nana Jaya Kendari. Semakin baik sistem imbalan yang diberikan kepada karyawan, maka semakin tinggi pula kinerja karyawan pada Swalayan Nana Jaya Kendari. Berdasarkan hasil penelitian ini terlihat bahwa pada umumnya Swalayan Nana Jaya Kendari sudah memberikan atau menerapkan sistem imbalan yang baik kepada karyawan. walaupun masih ada beberapa aspek yang masih perlu ditingkatkan  lagi  seperti  tunjangan  kepada  karyawan,  serta  dalam  memberikan  bonus  kepada karyawan. Hal ini akan meningkatkan kesetiaan karyawan terhadap perusahaan, kedisiplinan, dan kreatifitas karyawan dalam bekerja.
ANALISI BUDAYA ORGANISASI DALAM MENINGKATKAN KEPUASAN KERJA KARYAWAN PADA HOTEL HAPPY INN KENDARI
Authors: Nurhalija Wa Ode St Nurhalija , Jopang Jopang , Liwaul Liwaul
Published: June 2022

The formulation of the problem in this study was to find out how Organizational Culture in Improving Employee Satisfaction at Happy Inn Hotel Kendari, The data analysis technique used in this study was descriptive qualitative and the data collection techniques used in this study were observation, interviews and documentationFrom the results of the study show that organizational culture forms employees who are able to adapt to the environment and unites members of the organization to improve results every day the employee is trained and guided effectively and job satisfaction can also be interpreted as a match between the expectations of an employee with the benefits he gets from the work becomes an organizational culture and job satisfaction are interconnected.
Pengaruh Pelatihan Terhadap Kinerja Karyawan (Studi Kasus Pada PT. Borneo Group Kendari)
Authors: Widayanti Widayanti , Sartono Sartono , Nurjannah Nurjannah
Published: June 2022

The purpose of this study is to find out whether training has a significant effect on employee performance at PT. Borneo Group Kendari and provide additional references for those who want to conduct research on the Effect of Training on Employee Performance at PT. Borneo Group Kendari. The population in this study were all employees of PT. Borneo Group Kendari with 26 employees. Samples totaling 26 respondents were taken using a simple random sampling technique that is simple random sampling. This study uses simple linear regression analysis. The results of this study indicate that training has a significant effect on employee performance with R square of  0.720 or 72%. This value is included in the category of strong influence. Which means that there is a significant influence between training on employee performance at PT. Borneo Group Kendari. This can be seen from the value of t count 7.848 > t table value 2.063. Thus, that for the value of t count 7.848 > the value of t table 2.063 with a significant level of  0.000 > 0.05, which means that the hypothesis in this study rejects Ho and accepts Ha. Which means that the training hypothesis has a significant influence on the performance of employees at PT. Borneo Group Kendari.