Advanced Website Evaluation: Leveraging DEMATEL for Strategic Insights
Authors: Paluru Sai Nikhil 
Published: February 2025

A variety of elements, such as architecture, written material, usability, credibility, and accessibility, are evaluated when determining the quality of a website. Layout, aesthetics, and navigation are design components that influence user engagement and experience. The material on high-quality websites is useful, timely, and well-organized. Usability emphasizes on the user interface's simplicity, search capabilities, and ease of navigating. Websites should enable user interactions and offer a smooth surfing experience. Analyzing the authority, knowledge, and correctness of the information supplied entails determining the sources' reputation and dependability. Customer retention has emerged as a crucial element for long-term performance and profitability in the fiercely competitive telecoms sector. In order to keep their current client base, telecom businesses must put in place successful strategies since customers have more alternatives and mobility when selecting service providers. This introduction gives an overall summary of customer retention methods used in the telecommunications industry, emphasizing their importance in preserving long-term client relationships and enhancing operational efficiency. Client retention strategies are a collection of actions and programmers designed to lower churn, develop loyalty, and raise client lifetime value. Telecom firms may reduce the expenses of obtaining new customers and gain from the income produced by devoted, long-term consumers by concentrating on customer retention. Providing outstanding customer service is a key tactic in client retention It is crucial to comprehend and put into practice efficient client retention tactics in the telecoms sector. For telecom firms, it provides numerous significant advantages:

Increased Profitability: client retention techniques assist in reducing client turnover, which may be expensive in terms of revenue loss and acquisition costs. Retaining current customers allows telecom firms to increase customer lifetime value, which boosts profitability. Effective client retention tactics provide businesses a competitive edge in the fiercely contested telecoms sector. Telecom operators can set themselves apart from their rivals, draw in repeat business, and keep their current clientele by offering excellent customer experiences and individualized services. In the telecommunications sector, the methodology for researching client retention tactics often combines both qualitative and quantitative methods of research. Here is a summary of the popular methodologies:

Data collection: Information on client retention, such as rate of churn, customer satisfaction ratings, and engagement indicators, is obtained from telecom firms. This information offers a starting point for assessing the efficacy of various client retention methods.

Surveys and survey responses: Surveys are carried out to obtain input from customers on their satisfaction, loyalty, and opinions of various retention techniques. Online platforms, emails, and phone interviews are all options for distributing questionnaires. Trust, Reliability, Security, Accuracy and Awareness Security clearly outweighs other considerations like reliability, accuracy, knowledge, and trust. This shows that customers give top attention to a secure online environment that protects their personal data. The emphasis on reliability demonstrates that users expect trustworthy, reliable service from websites. Additionally underlined is accuracy, underscoring how crucial it is to deliver reliable information. The significance of awareness argues that customers like websites that make their objectives and service offerings apparent.