bluuebunny/crossref_metadata_2025 huggingface dataset:
Marketing y publicidad integrada: una mirada desde la ecología de los medios y la interacción
Authors: López-Paredes Marco
Published: December 2021

La presente investigación muestra la práctica del marketing y publicidad integrada desde los principales postulados de la ecología de los medios, está entendida desde la interacción y las activaciones de marca como principal fin, siendo la influencia de los enfoques teóricos de McLuhan y las tecnologías en la publicidad integrada reflexiones necesarias. El método se da en una revisión documental y bajo análisis de casos escogidos según la interacción registrada, que permitirán apreciar cómo estos cambios han permeado las comunicaciones comerciales desde sus orígenes hasta la incorporación de elementos de alta tecnología donde lo audiovisual, los dispositivos electrónicos, la participación interactiva de la audiencia y los clientes, el mensaje y el medio cobran valor estratégico en la motivación de la nostalgia creada. Las activaciones de marketing en una aldea global pueden ser estudiadas a través de su aporte teórico y contextualizadas en un estudio de casos donde los aspectos que respaldan sus acciones puedan ser observadas.
Risk Mitigation Strategies in Semi-Organic Rice Supply Chains: Lesson Learned from the Involved Actors
Authors: Wahyuningtyas Agustina Shinta Hartati , Haryati Novi , Pratiwi Destyana Ellingga , Situmeang Luisa Maliny
Published: December 2021

Rice is the main consumption food for Indonesians. The demand for food increased from 114.6 kg per capita in 2016 to 124.89 kg in 2017. However, rice farmers and supply chain actors in rice agribusiness have experienced high challenges, such as production, transportation, price, product quality, and the environment. This research aimed to understand actors involved in the supply chain, their perception of occurring risks, and evaluation and risk mitigation in the supply chain. This was a quantitative descriptive study done purposively in Watugede Village, Singosari Sub-District, Malang Regency. Non-probability sampling was taken to gather primary data. The respondent of this research was 16 involved actors, from on-farm actors to consumers. The data were analyzed using the Fuzzy analytical hierarchy process (FAHP) to provide descriptive risk mitigation strategies. The results show that six involved actors are suppliers, farmers, grinders, traders, and buyers. Each actor faces different risks, and thus, the recommended mitigation strategies are adjusted to their risks. Sharing information, optimizing the level of supply availability, measuring supply chain performance, and building more coordination with the government are the best strategies to mitigate risks.
Representasi Maskulinitas dan Budaya Populer dalam Iklan Pond’s Men
Authors: Lawono Elvira Rosalia , Dliyaulhaq Akmal , Bimantara Aprianza
Published: December 2021

Iklan adalah sebuah informasi mengenai produk atau jasa yang dapat ditemukan di berbagai media, seperti media televisi, medial sosial, media cetak, dll. Penelitian tentang iklan Pond’s Men yang dibintangi oleh Rio Dewanto ini bertujuan untuk mengatahui makna denotasi, konotasi, mitos dalam iklan tersebut. Penelitian ini menggunakan metode analisis semiotika Roland Barthes. Hasil dari penelitian ini ialah di dalam iklan Pond’s Men Energy Charge laki-laki ditampilkan dalam representasi yang produktf, peduli akan kebersihan wajah, dan percaya diri ialah ciri khas pria yang maskulin.
Rare case series: iniencephaly, conjoined twins and anencephaly
Authors: Jaganathan Brindha Devi , G. Balachandran
Published: December 2021

A discovery is said to be an accident meeting a prepared mind. This quote is true when we happen to see certain rare cases which we could not diagnose unless we are aware. The aim of this presentation is to bring attention of cases like Iniencephaly, conjoined twins, Anencephaly to our medical fraternity and the need to focus still more on health need of the women in reproductive age group in particular. This is also to highlight the benefits of periconceptional Folic acid supplementation and need for intense antenatal surveillance programmes and proper genetic counselling to affected parents.
Nominata 2021
Authors: Freitas Raquel Aparecida Marra da Madeira
Published: December 2021

A revista Educativa é o resultado do esforço de um grande número de pesquisadores e profissionais que, generosamente e sem nenhuma recompensa material, oferecem seus conhecimentos e seu tempo para viabilizar a existência desta publicação. A qualidade dos artigos publicados neste periódico depende basicamente da contribuição das pessoas listadas a seguir, que avaliaram manuscritos submetidos ao longo de 2021 e a quem agradecemos.
AQUISIÇÃO DO CAPITAL SOCIAL NA PERSPECTIVA DE FORMAÇÃO DE REDES: A PERCEPÇÃO DE BOLSISTAS DO PROUNI AUTODECLARADOS NEGROS
Authors: Rocha Neto João Mendes , Silva Gizane Pereira
Published: December 2021

O artigo propõe uma análise da aquisição de capital social no contexto específico do Programa Universidade para Todos (ProUni), considerando as perspectivas de seus beneficiados, particularmente alunos bolsistas autodeclarados negros em uma instituição particular de Brasília (DF). O conceito de capital social de Pierre Bourdieu alicerçou o debate teórico e possibilitou estabelecer o papel das redes e as perspectivas de mudança que a participação no ProUni promoveu entre os estudantes bolsistas. As conclusões do artigo, demonstram que os alunos possuem percepções distintas quanto a formação das redes, mas que essa perspectiva se modifica a partir da vivência com o ambiente universitário, que lhe é possibilitado pelo ProUni.
Telemedicine during COVID-19: India embracing the change
Authors: Pathak Manoj , Rai Srishti
Published: December 2021

Telemedicine has been around for decades but it has taken foreground in health services recently. When COVID-19 cases started to be reported in the country it brought with itself panic and chaos. At all India level, the adult literacy rate is 77.7%, this could also be linked to unawareness related to the disease in rural areas. The sudden countrywide lockdown imposed was of no help and further worsened the situation for economically weaker section of the society. During the struggle of our nation to overcome the COVID-19 Telemedicine has indeed played a vital role. People in fear of contacting the disease and due to nationwide lockdown were unable to reach their health care provider. People with pre-existing conditions that needs regular monitoring, pregnancy related queries, queries on new symptoms, psychological counselling and many more could not wait for the COVID-19 to be over before they get any help on the issues.­­ Telemedicine shall continue developing and be used in a multitude of settings by more health-care doctors and patients, and these standards of practice will be a crucial driver within this evolution.
Intensity of logistics processes of production
Authors: Chertykovtsev Valery K.
Published: December 2021

Increasing the intensity of the production process is directly related to improving the quality of human life. Today, there is a need for a quick and flexible response to changing consumer priorities. The solution to this complex problem is taken over by logistics. The logistics process is a sequence of operations that are organized in a certain way in time, allowing you to achieve your goals. The subject of the study of the logistics process is the organization, coordination, and optimization of the movement of material and related flows. The structure of the logistics process includes the following links: natural resources; mining; recycling; storage; distribution; transpor- tation of products. A simulation model of the logistics chain consisting of the above-listed links has been devel- oped. Resources are an energy source that feeds the logistics chain and ensures the movement of the material flow. Recycling transformation, transformation of resources into a specific type of product. Transport repre- sents active losses. Storage the delay in the movement of the material flow for the duration of storage. Distribu- tion costs for the trading sector. Mathematical models for studying the intensity of production processes using the Mathcad program are developed. The analysis was carried out: of a market model of the intensity of the flows of the production process of the market economy with a different resource bases; of a planned model of the inten- sity of the flows of the production process of the planned economy with different resource bases.
Metody badań nauk społecznych w nauce prawa administracyjnego
Authors: Izdebski Jan
Published: December 2021

Dyscypliny nauki realizują specyficzne cele i wykorzystują określone metody ich osiągania – metody badawcze. Każda dyscyplina naukowa dąży do poznania rzeczywistości i uporządkowania badanych faktów i zjawisk przy wykorzystaniu charakterystycznych dla niej usystematyzowanych pojęć oraz wskazania określonych prawidłowości, uporządkowanych za pomocą koncepcji teoretycznych. Cele i sposoby ich osiągania oraz porządkowania są determinowane poprzez przedmiot badań – charakterystyczny dla danej dyscypliny nauki zakres zainteresowań, wyodrębniony za pomocą wypracowanych w ramach rozwoju danej dyscypliny pojęć i koncepcji badawczych. Aby osiągane w ramach badań naukowych cele – wyniki badań – mogły być traktowane jako obiektywne zjawiska, ustalone we właściwy, rzetelny i sprawdzalny sposób, muszą być ustalone za pomocą takich właśnie narzędzi badawczych, uporządkowanych w ramach specyficznej dla danej dyscypliny naukowej metody badawczej.

Normy prawa administracyjnego w poszczególnych częściach systemu prawa administracyjnego w istotny sposób oddziałują na życie społeczne i status prawny jednostek. Tworzenie oraz stosowanie prawa administracyjnego stawia istotne pytania badawcze, wiele z nich wymaga wykorzystania metod i technik badawczych nauk społecznych związanych z obserwacją realnych zjawisk podlegających ingerencji prawa administracyjnego.
Ocena i ocenianie w procesie kształcenia oraz wspierania ucznia z niepełnosprawnością intelektualną – dylematy i kierunki działań
Authors: Żyta Agnieszka
Published: December 2021

Ocenianie stanowi ważny element procesu kształcenia i wspierania ucznia z niepełnosprawnością intelektualną. Obejmuje z jednej strony sprawdzenie istniejącego stanu wiedzy i umiejętności nabytych w toku edukacji, co stanowi ważną informację zwrotną dla nauczycieli i uczniów, z drugiej – jest podstawą uruchomiania procesu tzw. autorewalidacji. Ocenianie, zwłaszcza w warunkach pracy w środowisku zróżnicowanym, jakim jest klasa ogólnodostępna czy integracyjna, stanowi duże wyzwanie dla nauczycieli. Trudności dotyczą m.in. konieczności realizowania innej podstawy programowej dla uczniów z umiarkowanym i znacznym stopniem niepełnosprawności intelektualnej, budowania właściwych relacji opartych na zrozumieniu i wzajemnym wspieraniu między uczniami o różnym poziomie funkcjonowania, obawy przed niesprawiedliwym traktowaniem w procesie oceny uczniów, zaspokajania różnych oczekiwań rodziców wobec oceniania ich dzieci. Artykuł omawia znaczenie ocen i oceniania w procesie kształcenia uczniów z niepełnosprawnością intelektualną, analizuje także najczęstsze trudności w tym zakresie oraz propozycje działań mających na celu optymalizację procesu oceniania tej grupy uczniów.
Wychowawcy klas w szkołach ogólnodostępnych wobec różnorodnych potrzeb edukacyjnych uczniów – doświadczane trudności a źródła wsparcia
Authors: Ozga Anna
Published: December 2021

Artykuł przedstawia wyniki badań 79 wychowawców klas szkół podstawowych, których celem było poznanie sytuacji trudnych wynikających z realizacji różnorodnych potrzeb edukacyjnych uczniów, a także ocen wsparcia zawodowego respondentów. Istotę tekstu stanowi analiza zależności korelacyjnych między analizowanymi zmiennymi. Uzyskane wyniki pokazują niewielką zależność między natężeniem trudności deklarowanych przez wychowawców i oceną możliwości uzyskania wsparcia zawodowego, jego dostępności i efektywności.
Violação a autonomia corporal e reprodutiva da mulher no Brasil: necessidade de reforma da Lei n. 9.263/96
Authors: Barbosa Santos Franciele , Zucolote de Oliveira Lillian , De Oliveira Lourival José
Published: December 2021

O presente trabalho tem como objetivo analisar se há no plano fático e jurídico brasileiro o respeito à autonomia corporal e reprodutiva da mulher quando opta por não ter filhos. Para tanto, partiu-se da análise acerca dos fundamentos da autonomia corporal e reprodutiva, do princípio da mínima intervenção estatal no direito de família e, por fim, do exame crítico à Lei n. 9.263/96, especialmente no que tange a esterilização voluntária e os requisitos que são exigidos atualmente. No decorrer do trabalho, concluiu-se que ainda é imposto às mulheres regras e padrões comportamentais sexistas ao definir papéis sociais baseado exclusivamente em seu sexo biológico, sendo a Lei n. 9.263 de 1996 uma exteriorização e, assim, entendeu-se pela necessidade da reforma da atual lei de planejamento familiar, diminuindo a intervenção estatal na esfera privada por meio da revogação de diversos dispositivos previstos no dispositivo legal, com intuito de que se efetive a dignidade humana da mulher ao assegurar a escolha livre e consciente de exercer ou não a maternidade. Para tanto, utilizou-se do método dedutivo com pesquisas bibliográficas e estudo da legislação pátria, de acordo com a vertente jurídico sociológica, enquadrando-se como descritiva e propositiva.
Discutindo a deficiência com alunos do ensino fundamental e médio
Authors: Sarpedonti Valerie , Lopes Maria Clara De Oliveira , De Sousa Sônia Leticia Cordovil , Da Silva Ivoneide Maria
Published: December 2021

A inclusão de alunos com deficiência em sala de ensino regular é um assunto controversa que remete à três grandes temas: a perspectiva de melhora para a criança atípica, a construção de uma sociedade inclusiva e consciente da diversidade, e a qualidade do ensino. Enquanto maioria dos estudos investigaram o ponto de vista dos profissionais da saúde e do ensino, o presente trabalho teve como foco principal alunos neurotípicos do ensino fundamental e médio. Através de aplicação de questionários e palestras interativas foi possível avaliar o entendimento da deficiência da parte desses alunos e as barreiras que travam o processo de inclusão escolar. Os resultados indicaram que 1) a complexidade do tema atrelada à constante revisão dos quadros de deficiência e a dificuldade de entendimento do vocabulário jurídico para o público leigo, 2) os preconceitos oriundos de séculos de práticas exclusivas, 3) a falta de divulgação das tecnologias assistivas e 4) a falta de convivência com indivíduos neurodiversos, são tantos fatores que dificultam a aceitação e o acolhimento das pessoas com deficiência. Campanhas de sensibilização e educativas são imprescindíveis para que todos possam entender as manifestações dos diferentes quadros de deficiência e saibam como incluir o outro.
Educação, escola e sociedade: a relação da escola com as famílias homoparentais
Authors: Peres Gonçalves Josiane , Ximenes Gomes Farias Luciana
Published: December 2021

O presente estudo objetiva analisar a relação existente entre a instituição escolar e as famílias homoparentais, destacando como a escola encara a realidade de lidar com as crianças que pertencem a esse modelo de família. Para tanto, foi realizado uma pesquisa de natureza qualitativa, sendo a pesquisa bibliográfica sobre a temática e uma pesquisa de campo para a coleta de dados por meio entrevista com gravação de áudio com duas famílias, sendo um casal composto por dois homens e o outro por duas mulheres, ambos os casais tinham um filho biológico que morava com eles, fruto de relações anteriores de um dos parceiros. Também foi entrevistado um Agente de Inspeção Escolar da instituição em que estudava a criança do casal feminino e com o agente da escola que estudava a criança do casal masculino, não foi possível realizar a pesquisa. Os resultados apontam que, em relação aos arranjos familiares, as instituições escolares ainda possuem uma concepção restrita, pois elege a família nuclear como a principal formação familiar. As transformações nas diversas instituições sociais ocorridas no decorrer do tempo, não foram significativas suficientes para que novas configurações familiares deixassem de inquietar os segmentos mais conservadores da sociedade brasileira. No âmbito escolar a homoparentalidade continua sendo tratada como um tema rente, porém marginal.
Vanishing Act: Review of The Book of Disappearance
Authors: Harris Tonia
Published: December 2021

A book review of The Book of Disappearance by Ibtisam Azem, translated from the Arabic by Sinan Antoon, Syracuse University Press, 2019.
The Land of Hope: Border, Evacuation, and Rejection During a Nuclear Crisis
Authors: Rigaud Eric , Portelli
Published: December 2021

Film review of Land of Hope (2012)
Murs frontières et virtualité
Authors: Mutter Hélène
Published: December 2021

Dans le cadre de la section spéciale Art & Borders, l’artiste plasticienne Hélène Mutter interroge la perception des frontières étatiques par le biais de la post-photographie. Depuis l’accessibilité technologique de Google Earth, le flou des séparations entre les nations jurent avec l’appréciation physique et vécue du passage. On assiste à un aplatissement des réalités géopolitiques. L’artiste propose pour BIG_Review cet article inédit sur son projet photographique « Lines » qui avait été exposé au festival Fotolimo dont un article dédié est dans ce même numéro présenté
Effect of Mid-Term Cropping System Adoption on Soil Chemical Properties at Changunarayan Municipality, Bhaktapur, Nepal
Authors: Koirala Saroj , Shrestha Santosh , Raut Prashanta , Pandey Bikram , Timilsina Arbindra
Published: December 2021

Soil chemical properties plays a crucial role in crop yield. In this study, we evaluated the chemical properties of soils under three different cropping systems practiced for more than five years in Changunarayan municipality of Bhaktapur district of Nepal. The cropping systems includes- (i) cultivation inside polyhouse (Treatment A: polyhouse), (ii) paddy-wheat rotation (Treatment B: P-W), and (iii) paddy-wheat-vegetable rotation (Treatment C: P-W-V). Thirty-nine composite samples (13 replicates from each site) were taken from the area based on variation in landforms. Soil pH, organic matter (%), total nitrogen (%), available phosphorus (mgkg-1), and available potassium (mgkg-1) were evaluated for each sample. The study revealed that the soil pH was acidic and ranges between 4.71 and 5.39, organic matter (1.6-2.39%), total nitrogen (0.091-0.13%), phosphorus (4.48-29.24mg kg-1) and potassium (88.04-109.52 mg kg-1). A significant lower mean pH (4.71), and higher mean organic matter (2.39%), total nitrogen (0.13%) and available phosphorus (29.24 mgkg-1) were observed in cultivation under polyhouse. Incorporation of vegetable in paddy-wheat system gave significant (p<0.05) higher accumulation of soil phosphorus and consistently raised other nutrient status. Moreover, cultivation under polyhouse raised C:N ratio (10.55) significantly than other system. This finding can be relevant to wide range of readers that focus on soil chemical properties and can be used in developing future research strategy and sustainable soil management system in the area.
Productivity and Profitability of Aromatic Rice Production in the Philippines
Authors: Beltran Jesusa C , Daplin Kristine Marie A , Relado-Sevilla Rhemilyn Z , Bordey Flordeliza H , Manalili Rowena G , Arida Imelda A , Ante Ralph Homer L , Romero Marissa V , Leon Teresa Joi P De , Chua James D , Baltazar Marco Antonio M , Valencia Maria Shiela D , Moya Piedad F
Published: December 2021

With the 2019 implementation of the Rice Tariffication Law (RTL), prices of ordinary white rice are expected to go down as a response to the influx of cheaper rice imports. This could put the local farmers at a disadvantage and could provoke them to reduce rice cultivation. Production of aromatic rice, a type of specialty rice with pandan-like scent induced by 2-acetyl-1-pyrroline (2AP) compound, could serve as a viable enterprise for the local farmers. Covering the provinces of Oriental Mindoro and Apayao, this study was conducted to produce baseline information and gain a comprehensive understanding of the production and potentials of aromatic rice. A survey was carried out to obtain 2017 cropping season farm-level data from 82 market-oriented farmer-respondents. Descriptive statistics and costs and returns structure were employed for data analysis. Results showed that venturing into aromatic rice cultivation can be a viable enterprise for the farmers as a coping mechanism with the ill effects of RTL. Yield level of modern aromatic rice varieties is at par with the national average. Aromatic rice cultivation also appeared to be profitable. Findings showed that the current local aromatic rice industry has high potential for expansion and opportunity for import substitution. Furthermore, top aromatic rice varieties in the country must be looked into to increase profitability. With these conclusions, strategies for yield enhancement, cost reduction, and premium quality preservation are recommended.
Dietary Inclusion of Scent Leaf Meal (Ocimum Gratissimum) Affects Immune Genes Expression in Chicken Spleen at 28 and 56 Days
Authors: Sorhue Ufuoma G , Onainor Emenim R , Moemeka Adimabua M , Peterson Irikefe-Ekeke E
Published: December 2021

This study was conducted to examine the effects of scent leaf meal (Ocimum gratissimum) on expression of inflammatory cytokines in the spleen of two chicken strains. A total of 150birds (75 of each strain) were randomly allotted into five dietary treatments at fifteen birds per treatment. Birds were fed diet containing varying levels of Ocimum gratissimum leaf meal. Treatment one (T1) had 0% OG, while treatment two (T2), treatment three (T3), treatment four (T4) and treatment five (T5) had 0.5% OG, 1.00% OG, 1.5% OG and 2% OG respectively. Feed and water was provided adlibitum throughout the feeding trial. Three birds were slaughtered from each treatment at day 28 and day 56, spleen samples were collected and stored using RNALater in a -20oc freezer prior to RNA extraction. Real-time qPCR was performed in 40cycles using the PowerUp SYBR Green reagent and analyzed with the 2-∆∆Ct method. Gene expression data were subjected to two-way analysis of variance. Strain effect was significantly different (P<0.05) at both time points. All the genes studied significantly differed (P<0.05) in their expression patterns at 28 and 56days of age. Increased inclusion rate of the test ingredients significantly (P<0.05) reduced IL1β and NF-KB1, while increasing IL10 and NF-KB2. Ocimim gratissimum leaf meal shows promise in the regulation of inflammation in chickens and can be used to efficiently replace antibiotics in broiler production.
nf-rnaSeqCount: A Nextflow pipeline for obtaining raw read counts from RNA-seq data
Authors: Mpangase Phelelani , Frost Jacqueline , Tikly Mohammed , Ramsay Michèle , Hazelhurst Scott
Published: December 2021

The rate of raw sequence production through Next-Generation Sequencing (NGS) has been growing exponentially due to improved technology and reduced costs. This has enabled researchers to answer many biological questions through “multi-omics” data analyses. Even though such data promises new insights into how biological systems function and understanding disease mechanisms, computational analyses performed on such large datasets comes with its challenges and potential pitfalls. The aim of this study was to develop a robust portable and reproducible bioinformatic pipeline for the automation of RNA sequencing (RNA-seq) data analyses. Using Nextflow as a workflow management system and Singularity for application containerisation, the nf-rnaSeqCount pipeline was developed for mapping raw RNA-seq reads to a reference genome and quantifying abundance of identified genomic features for differential gene expression analyses. The pipeline provides a quick and efficient way to obtain a matrix of read counts that can be used with tools such as DESeq2 and edgeR for differential expression analysis. Robust and flexible bioinformatic and computational pipelines for RNA-seq data analysis, from QC to sequence alignment and comparative analyses, will reduce analysis time, and increase accuracy and reproducibility of findings to promote transcriptome research.
Consumer-centric factors for the implementation of smart meters in South Africa
Authors: Muchenje Tonderai , Botha Reinhardt
Published: December 2021

Smart meter implementation is still in its infancy in many African countries, including South Africa. This is evident from the fact that most research studies are either Eurocentric or American-centric. Hence, this research aimed to identify consumer-centric factors for planning considerations in implementation of smart meters in South Africa. We used various behavioural theoretical models found in literature to identify potential factors relevant to this study. Based on quantitatively gathered data (n = 705), a structural equation model (SEM) was used to evaluate the identified factors. This study found that only ten consumer-centric factors were significant to smart meter consumers. These factors include behavioural intention, attitude, trust in technology, social norms, facilitating conditions, perceived usefulness, perceived ease of use, privacy risk, monetary cost, and perceived value. In conclusion, the study shows that not all factors suggested within the European and American context are relevant for smart meter implementation within the South African context. Hence, results of this study hold some practical implications in assisting utility companies in identifying consumer-centric factors that are relevant to the South African population. Finally, consumer-centric factors can be used by policy makers and energy regulators as baseline factors for future pervasive technology acceptance studies.
Effect of Career Guidance on Employee Performance in Kenyan Private Universities: A Case of Religious Based Private Universities
Authors: M. Mwova Annastacia , Langat Nahashon
Published: December 2021

From the employees’ perspective, the lack of career guiding can lead to frustration, feelings of not being appreciated by the company and not identifying the right position leads to the need of a job change and / or the company. This is particularly more pronounced in such settings as universities, where employee performance determines the quality of graduates who are likely to be placed in positions of important decision making in their professional endeavors. It is more so more important in private universities where employees do not have the kind of job security as is the case in public universities. It is under this background that the study set out to investigate the effects of career guidance on employee performance in Kenyan private universities, with a particular interest in the religious based Private Universities in Kenya. This was a descriptive study design targeting all the employees of religious based private universities in Kenya which included Daystar, CUEA, St. Pauls and KeMU and totaled 2336. The established sample size was 341. The main data collection tool was questionnaires, from which the obtained quantitative data was analyzed by both descriptive and inferential analyses. Results indicate that career guidance is a significant predictor of employee performance) (β =.204, p<0.05). It is concluded that that career guidance as regards counseling and mentorship is inadequately practiced across a majority of the institutions surveyed. There is need for the study area and similar institutions to institute policies that will enhance career growth opportunities especially for employees
Gender Representation in TV Advertising for Children: Children’s perceptions and advertising literacy
Authors: Dias Patrícia , Tavares Raquel
Published: December 2021

Children are becoming consumers at increasingly younger age and are more influential in consumption decisions within the family. Television still is one of the main ways they are exposed to advertising. Our study focuses on gender stereotypes on TV advertisements for children and combines a content analysis of advertisements and focus groups with children between 7 and 12 years old. Our findings show that, during a period of 3 months, about 75% of TV advertisements for children contain gender stereotypes. In addition, children are able to recognize such stereotypes, and in general do not identify or agree with the way each gender is portrayed. Finally, children display good levels of advertising literacy, as they are able to recognize the intentions of the brands in the commercials.
Estratégias de transnacionalização de conteúdos originais de televisões não lineares da América Latina: o caso de Assédio, da Globoplay
Authors: Rocha Simone Maria , Meigre Marcos Vinicius
Published: December 2021

Examinamos estratégias de transnacionalização e comunicabilidade em Assédio, série original Globoplay, a partir de uma metodologia que combina análise da televisualidade à hermenêutica da narrativa. Tomamos Globoplay como um agente em processo de transnacionalização ainda incipiente, apesar de adotar elementos de uma gramática do transnacionalismo. Com o estudo de caso de Assédio, observamos uma complexificação da narrativa, o uso do tempo linear com diferentes funções e composição estilística elaborada para figurar a violência sexual contra mulheres. Estes fatores demonstram que a série adota princípios de um apelo local-global capaz de afetar tanto audiências expandidas a outras localidades quanto manter vínculos com o lugar de origem e sua audiência nacional familiarizada.
Aportes para discutir el enfoque de las capacidades en la gestión de comunicación. Aplicación en Colombia
Authors: Suárez-Monsalve Ana María , López Lizarazo Carlos Alfonso
Published: December 2021

La investigación que origina este artículo contribuye con la descripción de las capacidades en gestión de la comunicación para la práctica profesional en el contexto colombiano. Presenta los resultados de la consulta a profesionales y académicos de seis ciudades de Colombia, en dos rondas de análisis, empleando el método Delphi. De los enunciados expresados y validados por expertos se valoran capacidades profundamente humanas en la ética y el comportamento bioético, capacidades de relacionamiento estratégico para la función social mediadora y de negociación, así como capacidades actitudinales y proactivas favorables a la gestión comunicacional en las organizaciones. De esta manera, se contribuye desde Colombia con el “Global Capabilities Framework” liderado por “Global Alliance for Public Relations and Communications Management”.
Modernization as a Transition from a “Traditional” to a Postmodern Society
Authors: Hladchenko Svitlana , Bilanych Halyna , Ivzhenko Inna , Florko Lilia , Vakarchuk Kateryna , Davydova Zhanna
Published: December 2021

The purpose of the article is to explore the gender aspect of the modernization of Tunisian society from modernism to postmodernism, which defined the cultural concept of the twentieth century. The article conducts a comprehensive study of gender aspects of the modernization of Tunisian society since the beginning of this modernization in 1900 of the XX century. to the beginning of the XXI century; for the first time the periodization of the women's movement in Tunisia in the period of modern history is presented and substantiated; analyzed the history of the impact of political and legal reforms of the Tunisian government on changing the gender situation in society; reflects the specifics of gender ideas and practices of Tunisian society in historical retrospect. The degree of influence of the French colonial regime on the modernization of Tunisian society in a gender context is determined; an analysis of the specifics of gender relations in Islamic society. It is proved that Islamic democracy was presented as a guarantor of the real emancipation of women, provided that she retains the primary status of wife and mother. This principle, due to the socio-cultural traditions of Tunisian society, was in fact basic in gender perceptions and for this period. Biographies of the leaders of the Tunisian movement show that their social self-realization was usually directly ensured by the status of the wife of a politician.
The Type of “Multiple” Narrator and Its Embodiment in Large Postmodern Genre Forms. Based on the Novel “Olive Kitteridge” by E. Strout
Authors: Kushnirova Tetiana , Pavelieva Anna , Kobzar Olena , Kapustian Inha
Published: December 2021

The present article concentrates on the concept of “narrative” as a literary category, its characteristics and structural elements. The authors of the article concretize the idea of “narrative”, analyze the main narrative theories, and compare the basic concepts of narratology in the scientific works of outstanding scholars. The “multiple” narrator can be found in the works of original genre with complex compositional and narrative structure. In such narrative structures, the narrator can create his own “reality”, his own author's myth through the view angle of each character. This is typical of modern genre forms, where the plot is built on new genre canons, such as novel forms of the “talk show” format or “SMS” novel. The “multiple” narrator forms the structure, provides plot-compositional unity, “leads” narrative story and influences the genre modification of the literary work. Structural types of “multiple” narrator can perceive the reality subjectively and have the ability to present their own vision of reality and interact with other narrative components such as narrator, recipient, author-demiurge, the signs of which are closely interwoven in the modern text. The narrative component of the novel “Olive Kitteridge” by E. Strout is examined in the article as multi-vector, characterized by free narrative and by a heterodiegetic narrator in an extradiegetic situation.
Development of Advanced Technology and Equipment for Manufacture of Titanium Spherical Vessels
Authors: Lomakin I.V. , Ryazantsev A.Yu. , Yukhnevich S.S. , Shirokozhukhova A.A.
Published: December 2021

The most promising in the world practice are launch vehicles using titanium spherical vessels in a cryogenic medium at high pressure. The paper deals with an import-substituting technology, which provides a closed production cycle for the manufacture of titanium spherical vessels at the JSC “Chemical Automatics Design Bureau” and analyzes existing manufacturing technologies. We developed an innovative method of shaping and machining hemispheres from hard-to-deform advanced titanium alloys, providing maximum automation and productivity of the process. For hydraulic and cryogenic tests of submersible titanium vessels, bench equipment was developed and introduced into production. For simulating the facility operating conditions in order to reduce the cost and increase the safety of tests, liquid oxygen was replaced with liquid nitrogen and helium was replaced with high-pressure nitrogen. Within the study, we substantiated the area of ??effective use of the import-substituting technology and developed production facilities of a closed cycle for the production of titanium vessels with a capacity of 25 and 130 liters.
Późnośredniowieczne czekany, topory i siekiery z pogranicza Małopolski i Rusi Czerwonej w XIV–XVI w.
Authors: Kloss Anna , Kuśnierz Jerzy
Published: December 2021

Obszar obecnego regionu lubelskiego był w średniowieczu pograniczem historycznej Małopolski i Rusi Czerwonej, o które rywalizowali ówcześni władcy Polski, Węgier i Litwy powołujący się na więzy krwi i prawa do dziedziczenia. Rościli pretensje do terytorium Rusi Czerwonej. Konflikty polityczne angażowały przedstawicieli dynastii Rurykowiczów, Arpadów, Andegawenów, Piastów i Gedyminowiczów. Po przyłączeniu Rusi do Korony Polskiej w 1387 r. rozpoczęła się intensywna kolonizacja i latynizacja tych ziem. Skutkiem wspomnianych wydarzeń jest duża liczba znalezisk militariów, w tym czekanów i toporów. Liczne egzemplarze posiadają wybite znaki kowalskie oraz zdobienia. Opisane militaria znajdują się w zbiorach muzeów w Lublinie, Zamościu, Hrubieszowie, Krasnymstawie, Kraśniku i Tomaszowie Lubelskim.
The Development and Transformation of the Bank Card Market as an Imperative for Digitalization: the Case of Central and Eastern European Countries
Authors: Sobolieva-Tereshchenko Olena , Moyseyenko Olesya , Zharnikova Valeriia
Published: December 2021

The purpose of this study is to determine the development trends of the major determinants of the bank card market in eight countries of Central and Eastern Europe in the period from 2010 to 2019. Continuing a study carried out in 2018, further comparative analysis of the “Bank Cards Market Index” proposed earlier and based on a system of interrelated indicators of bank payment cards, ATMs and POS‑terminals, was carried out. We provide an overview of the rankings of Ukraine, Belarus, Moldova, Russia, Romania, Poland, Hungary, Slovakia using international ranking systems such as “The Legatum Prosperity Index,” “Doing Business,” “The Index of Economic Freedom,” and the “Вank Cards Market Index.” Further studies of three international ranking systems, as well as the “Bank Cards Market Index,” again confirmed the similarity of the development models of the bank card market in Poland and Ukraine. To study the impact of the digitalization of economics and Covid–19 on the bank card market, a deeper analysis of two cases (Poland and Ukraine, as two similar bank card markets) was carried out using the “Digital Evolution Index.” In the course of the research, it was concluded that the “Вank Cards Market Index” can be successfully used for further research of the banking sector of different countries. Also, the growth trend of cashless payments in the bank card market and the possible transformation of the market under the influence of Covid–19, and the global digitalization of economics were noticed. Taking into account the above trend, further studies of the system of interrelated indicators of bank payment cards, ATMs, and POS terminals should be carried out using the “Digital Evolution Index” or other international indexes that characterize the level of digitalization of the economy in the researched countries.
The War on the Wall. Polish and Soviet War Posters Analysis
Authors: Dymarczyk Waldemar
Published: December 2021

Every war is not only the fight of the armies but also a war of the ideologies. One of the forms of the ideological war is propaganda posters. Over forty posters presented and analyzed in this article come from the Polish-Soviet war in 1919-1921. The research work is based on grounded theory procedures adopted for visual data analyses. Particularly useful was a method of coding families worked out by Barney Glaser and modified to the visual data analysis by Krzysztof Konecki. The author reconstructed several basic motifs, formal solutions, and communication strategies (i.e., continuity and continuation versus avant-garde and revolution, image of the enemy and “one’s own” imagination, strategic conversion) used by artists-ideologists from both sides of the conflict.
Making Play or Playing the Game? On the Question of a “Cleft Habitus” at the Doorway to the Art Field
Authors: Flisbäck Marita
Published: December 2021

This article concerns the question of how marginalized individuals at the doorway to the art field manage their position of uncertainty, what Bourdieu calls a “cleft habitus,” and in some cases challenge the repressive norms. Bourdieu’s perspective on how historical crisis prompts change at the macro level is used to view how “micro crises” in the lives of individuals leads to resistance against normative requirements. The article suggests that within situations of micro crises individuals assume three strategies to handle the contradictions they are faced with: 1) expand upon their cultural capital (these resources can then be used in opposition to the institution of the field within which they were accumulated in the first place); 2) move to an alternative scene and audience; or 3) create a new or emergent future horizon through which they can reinterpret their past and present situation.
Collective Patterns of Teachers’ Action: A Documentary Interpretation of the Construction of Habitual Knowledge
Authors: Krzychała Sławomir , Zamorska Beata
Published: December 2021

This article presents a research project carried out by academic researchers and practicing teachers who made an attempt to reconstruct the complexity of school reality and understand the cultural activity of the teams of teachers and students. We gained entirely different pictures of schools, filled with a unique language and symbols, specific organizational culture, exceptional sensitivity, methods of expressing understanding or disapproval of particular ways of perceiving in the school reality. A particular asset of our method of cultural studies is sensitivity to varieties of local determinants, focusing attention on conjunctive action patterns and cooperation with social actors.
“How Low Can Humans Plunge!”: Facilitating Moral Opposition in The Church of Jesus Christ of Latter-Day Saints
Authors: Sumerau J. E. , Cragun Ryan T.
Published: December 2021

In this article, we examine how religious leaders teach their followers to protect themselves and others from pornography. Based on archival materials from The Church of Jesus Christ of Latter-Day Saints (LDS, LDS Church, or Mormons), we analyze how LDS leaders, responding to the expansion of pornographic influence over the past 40 years, facilitated moral opposition to pornography by teaching their followers to (1) set moral examples for others, (2) save their women, and (3) protect their children. In so doing, however, LDS leaders, regardless of their intentions, reproduced cultural and religious discourses that facilitate the subordination of women and sexual minorities. Likewise, these discourses suggest strong negative outcomes associated with pornography. In conclusion, we draw out implications for understanding the facilitation of moral opposition across religious traditions, and the consequences these actions may have for the reproduction or reduction of social inequality.
“This Struggle Bound Us.” An Analysis of the Emotional Dimension of Protest Based on the Study of Four Grassroots Resistances in Spain and Mexico
Authors: Poma Alice , Gravante Tommaso
Published: December 2021

The aim of the paper is to present the results of our research regarding the role of emotions in local struggles. Focusing on the analysis from below, we have paid special attention to the emotions felt by ordinary people. Our research shows that emotions are useful in order to understand struggles because they are present in every phase and every aspect of protest. We have seen that emotions play an important role in the day-to-day practices of the groups we have studied and that they interact with cognition in determining an individual’s behavior. Emotions not only motivate individuals but they might change their beliefs, too. In conclusion, we have seen that emotions play an important role in the protest. They not only influence the emergence and maintenance, but also affect some outcomes of the protest at the micro-level, like empowerment. Our research is based on in-depth interviews and narrative analysis of the biographical material, and the analysis gives special attention to the different labels we have assigned to different emotions, feelings, and moods that play an important role in the protest. We will present some results based on the analysis of four specific case studies: the insurgency of Oaxaca, Mexico (in 2006) and three resistances against dams in Spain and Mexico.
Social Marking in Memory Entrepreneurship: The Battle Over Zapata’s Legacy
Authors: Schafer Tyler S. , Dickens David R.
Published: December 2021

Disputes over historical representations often revolve around competing narratives about the past, but the processes through which these narratives are constructed are often neglected. In this paper, we extend the concept of collective memory using Brekhus’ notion of social marking to investigate the creation and maintenance of collective representations of the Mexican revolutionary Emiliano Zapata. We analyze the claims made in speeches and communiqués produced by two opposing groups—the Mexican government and the Zapatista movement—in a decades-long dispute over land and indigenous rights. Moreover, we argue that processes of social marking can further explain the selective nature of collective memory, that is, how certain parts of the past are remem­bered and emphasized while others are de-emphasized and forgotten. Also, in our analysis of social marking, we identify a naturalization process that is utilized by actors in mnemonic battles to recast their constructed representations of the past as natural, pure, and true. We close with a discussion of how understanding the naturalization process as outlined here can shed light on current political and historical disputes.
Keynote Address: Empirically Exploring Narrative Productions of Meaning in Public Life
Authors: Loseke Donileen R.
Published: December 2021

Because socially circulating stories are key vehicles producing shared meaning in globalized, mass-mediated, and heterogeneous social orders, it is important to understand how some stories – and only some stories – can be evaluated by large numbers of people as believable and important. How do stories achieve widespread cognitive and emotional persuasiveness? I argue that understanding narrative persuasiveness requires a cultural-level analysis examining relationships between story characteristics and two kinds of meaning: Symbolic codes which are systems of cognitive meaning and emotion codes which are systems of emotional meaning. Persuasiveness of narratives is achieved by using the most widely and deeply held meanings of these codes to build narrative scenes, characters, plots, and morals. I demonstrate my argument using the example of the codes embedded in the social problem story of “family violence,” and I conclude with some thoughts about how sociologists might approach the production of socially circulating stories as topics of qualitative research and why there are practical and theoretical reasons to do so. My central argument is that examining relationships between cultural systems of meaning and the characteristics of narratives is a route to understanding a key method of public persuasion in heterogeneous, mass-mediated social orders