bluuebunny/crossref_metadata_2025 huggingface dataset:
Celebrity Endorsement and Fan Economy in China: Warm Glow or Pure Altruism?
Authors: Xu Zhongwen (Alice)
Published: September 2023

The use of a celebrity's stature or social standing to promote a product, service, or problem is known as celebrity endorsement. Is such consumption motivated by genuine compassion or a pleasant glow? In this paper, the researchers created an online experiment that distinguishes between two categories of fan consumption: those who worry seriously about their idols' wealth and wellbeing, and those who love contributing to their idols' income because it gives them a warm glow. Specifically, assessing the effect of reminders regarding celebrities' riches to differentiate between two potential channels: pure altruism toward the celebrity and warm glow. In conclusion, the data indicate negative treatment effects: reminders decrease the willingness to pay and reduce the inclination to spend, hence supporting the altruism channel rather than the pure warm glow channel.
Value Investing for Technology Companies
Authors: Cui Qizheng
Published: September 2023

Electronic products are constantly flooding our lives. More and more technology companies invest more capital to research electronic products. This paper analyses the data for five representative US technology companies from year 2015 to 2021, from a value investing perspective. Specifically, this paper looks at factors like profitability, valuation, growth, pay out and returns. By analysing those factors with historical data, this paper looks at the value changes and explain the possible reason behind. This paper further compares each of those factors across the five companies and it is concluded that Apple Inc ranks the first and worth to invest in our five-company portfolio. Dell, being the second the best choice, rank ahead of other three companies by a large margin. This paper suggest that one can have APPL and Dell in the portfolio but not to invest the other three companies.
Transforming Current Transportation Paradigm
Authors: Zhang Yanhua , Gao Shuyu , Sun Haobo , He Fangyi
Published: September 2023

It has been a long discussion that the current transportation paradigm is getting more negative in people's lives. Many people have complained about the traffic jams, air pollution, and over-use of natural resources. This study aims to analyze the problems of the current transportation paradigm and try to come up with specific solutions to form a new transportation paradigm. Does the question include the main issues that cause the current paradigm to become less effective and damaging? What new technology can help to change the old paradigm? What can economy type be helpful for the new paradigm? It is essential to tell people how serious the issue is and what they can do to improve it.
The Second-Hand House Price Prediction Using Multiple Linear Regression Model
Authors: Jin Yuhan
Published: September 2023

Analyze the influencing factors of second-hand housing and build the relevant model using the data on second-hand housing prices in 2017-2018. The R-code analysis is used to construct a prediction model of house prices, and the main factors affecting their changes are obtained. According to the significance test, the model meets the expectation and is feasible. Finally, it is concluded that the most noticeable impact on housing prices is room distribution and ladder ratio, and the least obvious is trade time.
Research on the Methods of Investment Project Evaluation: Comparison of NPV, IRR and MIRR
Authors: Sun Haoran
Published: September 2023

Which one of Net Present Value and Internal Rate of Return is better to use in different fields is the focus of current research. This paper analyzes the limitations and uniqueness of the use of NPV and IRR based on current research. The research topic of this paper is the relationship and difference between NPV and IRR. The research method of this paper is as follows: firstly, through the description of NPV and IRR respectively, then collect the data and examples used by NPV and IRR, secondly analyze the data and examples, and finally, this study found that in different situations, the use of IRR and NPV also has different advantages and disadvantages, and there is still a gap in the comparative analysis of the use of NPV and IRR in different situations. Therefore, this paper will supplement the gaps in the comparison of NPV, IRR and MIRR with an analysis.
The Role of fintech in the Innovation and Transformation of the Banking Industry
Authors: Zhu Zhifei
Published: September 2023

The rapid development and large-scale application of artificial intelligence, data mining, big data, and cloud computing have already led to dramatic changes in the ecological conditions of social and economic agents. Under the rapid technological development, traditional commercial banks are facing problems such as insufficient development momentum. Therefore, to accelerate its digital transformation, financial technology (fintech) has prompted the banking industry, so as to keep up with the development trend of the times and empower the innovation of commercial banks. Specifically, by analysing the current situation and the impact of the relevant major fintech on the development of the banking industry, this paper aims to gain insight into the advantages and directions of the transformation. The final conclusion of this paper is that, currently, all regions are spending more money on investing in the fintech industry. However, the underlying technological strengths are unevenly developed, with Europe and the US being the most prominent and the Asia-Pacific region catching behind. Fintech represented by artificial intelligence, big data, and cloud computing, can reduce banks' operating costs, helping them accurately profile their customers and intelligently do marketing.
Product Differentiation: Implications for Corporate Finance
Authors: Ding Xi
Published: September 2023

Product differentiation is a key component of market structure, according to the theory of industrial organization, and the degree to which enterprises control the market depends on how well they differentiate their products. In addition, the company generates enough uniqueness in the components making up the product entity or in the delivery of the prod-uct to distinguish it from competing goods of a similar nature and draw in customers, earning their preference and loyalty. This paper introduces the causes of product differen-tiation, analyzes its application in the market and the implementable strategies for enter-prises to achieve product differentiation, and uses some examples to illustrate that product differentiation is a highly visible marketing strategy, which should be widely promoted. At the same time, it also has certain limitations and instability. Products need to establish a variety of different advantages and long-term supply chain between enterprises, cannot blindly exaggerate the role of product differentiation. In the current market environment, the same product categories emerge in endlessly. Therefore, businesses must properly cre-ate differentiation in order to make their products stand out.
Analysis of Louis Vuitton's Marketing Strategies in Chinese Luxury Fashion Market
Authors: Li Yiman
Published: September 2023

The rapid growth of China's economy has made the country one of the world's most important markets for high-end goods. In the meantime, China's economic growth has slowed since entering the new normal in 2014, and luxury consumers have become more practical. For this reason, many international luxury brands are fretting over how to break into China's opulent consumer market. The LVMH Group owns a number of luxury brands, including the ubiquitous Louis Vuitton. In light of the foregoing, this research examines the Louis Vuitton brand's marketing strategy in China, specifically its product strategy, pricing strategy, promotion strategy, and positioning strategy. Several suggestions are made to enhance Louis Vuitton's marketing strategy in China based on the findings of this study, such as a push to emphasize the brand's commitment to quality. Several suggestions are made in this report to better Louis Vuitton's marketing strategy in China, including expanding efforts to promote the quality-centered brand idea in the Chinese market, adjusting prices on a case-by-case basis, and bolstering the company's online sales channels. The marketing strategy of Louis Vuitton is examined in this article, which provides not only useful information for the company but also useful information for other domestic luxury businesses.
Strategic Choice of Intelligent Logistics Enterprises Based on Internet Platform -- A Case Study of Zhongchu Smart logistics Corporation
Authors: Zeng Zixuan
Published: September 2023

As an important part of the national economy, the logistics industry is on the road of Internet+ development. Intelligent logistics based on Internet platform is an effective way to cope with the challenges of rapidly changing customer expectations, seize the opportunities brought by new technologies and promote new business models. From the perspective of strategic choice, the purpose of this paper is to take the storage and intelligent transportation of China's large modern integrated logistics enterprises, Zhongchu Smart logistics, as an example to study the strategic choice of traditional freight logistics type of enterprises in terms of business model, service products, technology application, and their own organizational structure when transforming into intelligent logistics enterprises based on the Internet platform. Through the qualitative and quantitative analysis of the relevant aspects of the research object, the core elements of the strategic choice for the transformation and construction of intelligent logistics enterprises are obtained, which provides the basis and reference for relevant enterprises.In this paper, Zhongchu Smart logistics has built an intelligent online freight platform using advanced technologies such as the Internet of Things and big data to achieve enterprise marketing and transportation capacity management, logistics operation process management and services; Extend the network freight platform to the upstream and downstream services of the industrial chain, build a logistics ecology, and coordinate multimodal transport, financial and digital solution services; Building a flat, efficient and fast organizational structure will greatly enhance the competitiveness of enterprises and may occupy long-term advantages in the future development of the industry.
Problems and Recommendations for the Development of Pre-owned Car Market in China
Authors: Liang Yulin
Published: September 2023

The pre-owned car market has ushered in a new opportunity for development with the constant economic growth and the rise in the number of cars owned by Chinese residents in the past decade. However, there are still huge systematic and strategic loopholes in China's pre-owned car market at present. Therefore, improving China's used car market and promoting its sustainable development is a significant challenge that has to be overcome at the moment. This paper mainly relies on the research of China's pre-owned car market in recent years to explore the mainstream marketing strategies and the problems that exist in the current stage. These problems include information asymmetry, lack of integrity mechanisms and industry standards, inadequate evaluation systems, and outdated marketing strategies. To address these problems, this paper suggests that the market ought to alleviate information asymmetry through multiple channels, strengthen used car transaction management, optimize the expansion of national trading platforms, and further improve marketing strategies.
Research on the Mathematical Application in Economics
Authors: Yu Shurui
Published: September 2023

In the field of economics, the research and description of the basic laws of economic operation and economic phenomena should be fully combined with the current relevant mathematical ideas and methods to ensure the standardization and scientificity of the entire economic operation. Mathematics belongs to an important theoretical discipline, which is abstract and logical, and also belongs to a strong tool discipline. Through the analysis of mathematical learning and the actual attributes of economics, we should use certain mathematical methods to carry out quantitative and qualitative analysis on the knowledge points of the whole economy, so as to provide important tool resources for the development of economics. At present, mathematics has become an important part of life, and the relationship between mathematics and the economy is becoming more and more close. In real life, many economic problems need to be solved with mathematical knowledge. This paper summarizes the important role of numbers in economics, and analyzes their specific applications, so that we can have a deeper understanding of mathematical knowledge. In the field of economics, the research and description of the basic laws of economic operation and economic phenomena should be fully combined with the current relevant mathematical ideas and methods to ensure the standardization and scientificity of the entire economic operation. Mathematics belongs to an important theoretical discipline, which is abstract and logical, and also belongs to a strong tool discipline.
Exploring the Successful Marketing Strategy of EQLZ
Authors: Geng Yifan
Published: September 2023

EQLZ started as a street basketball brand which aims to provide high-quality, affordable basketball products. The brand has since expanded into other areas, such as footwear and apparel. The manager, who came from a background in street basketball, wanted to create a domestic brand of shoes that would represent grassroots players. The products are of good quality and have a reasonable price, which most street ball fans favor. In addition, the brand's good reputation has also been recognized by the majority of consumers. Nike, Under Armour, and many other equipment brands are costly, and the quality is not as good. Equalizer gives kids who love to play basketball an affordable equalizer. Thus, it is essential to analyze the reason underlying the success of EQLZ and its future market strategy. Through the investigation in real life and research online, it can be concluded that most of the people who purchase this brand are young people who do not have a lot of money to use, but they all love basketball very much. The emergence of this brand, in part, has promoted the development of Chinese basketball culture, its unique design style, and better quality, from the first draft of every design are their original works. This plagiarism era can do so out of the mud without dyeing how precious, and it is critical for EQLZ to continue innovating. It is also believed that EQLZ SOCIETY will play a pivotal role in shaping the future of the sneaker community.
Analysis of Green Liability on Environmental Damage--State Responsibility in International Investment Law
Authors: Huang Yuexin
Published: September 2023

Long before the birth of international environmental law, disputes over transboundary environmental damage have long existed in global trade and investment. Since the promulgation of the Rio Declaration on Environment and Development, with the arrival of the Period of Liberalization in international investment, the environmental issues involved in cross-border investment have skyrocketed, and international judicial bodies such as the International Court of Justice and the International Tribunal for the Law of the Sea have adjudicated a number of disputes over transboundary environmental damage. These post-Rio transboundary environmental damage disputes are characterized by complex afflictions, wide scope and serious damage. At this stage of adjudication, international judicial institutions have not developed relatively stable standards, principles and systems for ex post facto remedies for transboundary environmental damage. From the perspective of state responsibility, this paper analyzes the issue of transboundary environmental damage theoretically and practically, and explores the attribution, standards, and requirements of responsibility for cross-border environmental damage arising from international investment and the formation of the ex post facto remedy system, in order to provide reference for the establishment of a more sound and refined remedy mechanism of transboundary environmental damage in future international investment practice.
A Comparison of Market Economy and Planned Economy: Based on German Democratic Republic and Federal Republic of Germany
Authors: Cui Baichuan
Published: September 2023

The economic confrontation between East and West Germany is one of the key topics. Researchers have reached a consensus that the market economy of the Federal Republic of Germany (FRG) is more superior and more realistic than the planned economy in German Democratic Republic (GDR). However, the research still lacks a persuasive explanation about the deep and essential reason why market economy is better than command economy. Also, there are debates about the practical application and future extension of two economic formats. Thus, the study allocates and compares the international relations, important statistic and divergent economy systems of two Germanies, attempting to address these research gaps based on the fait accompli in GDR and FRG. The research outcomes illustrate that in all three domains did market economy in FRG overwhelmed planned economy in GDR, while the command economy also showed strength in particular areas. The outcome of the research indicates that market economy is more superiors and more functional in a macroscopic aspect than planned economy. To be specific, market economy obtains the strengths of developed productivity, a free market with countless chances, the opportunities to compete freely with high rewards and the ability of continuingly creating wealth to the society, while planned economy protects and promotes the equivalence of the distribution of social wealth. Based on it, the emergence of a highly integrated economy is forecasted, which is a combination of market economy and command economy but the main part is market economy.
ESG Evaluation in Automobile Industry --Take Ford Motor Company and Tesla Company as Example
Authors: Yang Ruiqi
Published: September 2023

With the outbreak of natural disasters and extreme weather, people are paying more and more attention to protecting the environment and society. This society is gradually de-manding more and more from companies. In this context, the new concept of ESG has emerged under the call of the United Nations. This article details MSCI's ESG scoring sys-tem and what it covers. Through the ESC scoring system of MSCI, this paper analyzes Ford Motor Company, represented by gasoline cars, and Tesla Company, represented by electric cars, to reflect the current development of environment, society, and governance in the American automobile industry. We found that the overall ESG development of the American automotive industry still needs to be improved. Companies should also strength-en the development of management social aspects and corporate governance while consid-ering the development of environmentally friendly products.
How Changes in Carbon Emissions Affect the Output of Mining Industry and Analysis on the Incentive Effect
Authors: Zhou Qianyi , Li Jingya , He Xianzhe
Published: September 2023

Social Problems and Impacts: Nowadays, the economy is burgeoning around the globe. However, simultaneously, air pollution still remains pervasive on a global scale, exerting negative impact on human health, among which Carbon dioxide is in great proportion. As factories constant output will lead to growing carbon emissions, air pollution is becoming increasingly serious. In this study, we will focus on the relationship between the change in carbon emissions and the output in mining industry, to see that whether carbon reduction policy will affect economy, and whether incentive effect will happen. Research question: How does the change in carbon emissions affects the output of mining industry? Will the incentive effect happen? (Will carbon reduction policy boosts industrial transformation?) Research hypothesis: 1. An increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect will happen. Methods: Research and data-set analysis; OLS regression Model with Quantile-Quantile plots Key findings and results:1. Increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect might happen.
Three Industry Characteristics Affecting Capital Structure: Review of Literature
Authors: Li Zhuoxing , Liu Dong
Published: September 2023

This paper summarizes the literature that studies the impact of industry characteristics on capital structure, and focuses on three factors, namely, growth opportunities, tangibility and firm size. We find that most literature supports the following conclusions: growth opportunities are negatively correlated with leverage, tangible assets are positively correlated with leverage, and enterprise size is positively correlated with debt level. At the same time, we find some limitations in previous studies. For example, scholars generally use linear regression as research method, and focus more on developed countries rather than on developing countries. According to these current situations, we give several suggestions for future research directions.
Supply Chain Finance: Brief Introduction of In-kind Finance and Factoring
Authors: Lin Weili
Published: September 2023

Small and medium-size enterprises (SME) can sometimes find it difficult to acquire necessary cash flow from banks. It comes with a high cost to obtain necessary information for SMEs and assessing true financial situation for each individual suppliers can be both costly and time consuming. and other methods are needed to finance SMEs. The paper will talk about some of the most used supply chain financing options include in-kind finance, factoring and reverse factoring, and inventory-based financing. Based on findings, I concluded the benefit and risk of each method, and parties involved in these financing options.
Risk Control Analysis in Electric Power Engineering Project Management
Authors: Ni Yicheng
Published: September 2023

With the development of social economy, the number and scale of electric power construction projects are increasing. Their contents are changing from "single" in the past to "diversified" at present. And the contents of project management are constantly being improved and updated. The function and structure of the electric power construction project in China are relatively complex, involving many factors. There are certain risks in safety, quality, investment, construction period and operating benefit. How to better solve the problems existing in the actual operation process and how to better manage power companies and improve the efficiency and economy of power company projects are the key issues that need to be considered. In order to ensure the economic and social benefits of electric power projects, improve their engineering quality, the project managers must analyze various possible risk factors in time during the construction of electric power projects, and take effective measures to minimize the risks.
An Empirical Study of the Relationship between Clean Energy Consumption and Economic Growth
Authors: Wang Danyi
Published: September 2023

To achieve the dual carbon objectives, the Chinese government adopted and implemented a policy of restructuring energy consumption. This paper empirically analyses the relationship between clean energy and economic growth in China by modifying the Cobb-Douglas model. Data on GDP, labour, capital, non-clean energy consumption, and clean energy consumption over the period 1990-2021 are selected to be examined using time series measures. The results show that there is no long-term equilibrium relationship between clean energy and economic growth. Based on the result, this paper suggests that the Chinese government should continuously transform its energy structure to boost its reliance on clean energy so that clean energy can advance the dual carbon goals while fostering economic growth. Finally, the paper gives recommendations on restructuring the energy structure, achieving the dual carbon goal, and promoting sustainable economic growth.
Research on the Existing Problems and Future Outlook of Knowledge Payment
Authors: Luo Linyu
Published: September 2023

With the development of science and technology, network information technology has influenced and gradually realized economic sharing. To some extent, it promotes the arrival of knowledge payment, making payment platforms such as Himalaya App and Zhihu occur in the public view. The occurrence of knowledge payment improves the utilization rate of knowledge and reduces the problems of improper use and waste of knowledge. However, with the rapid development of knowledge payment, it also faces many problems, such as the imperfect legal system, imperfect technical means, and people's weak consciousness of knowledge payment. Based on this, this paper summarizes the existing problems of knowledge payment. In addition, we put forward real-time strategies, including perfecting the laws and regulations, improving scientific and technological means, and strengthening the publicity of knowledge payment.
Real Estate Value Analysis Using Models
Authors: Jin Minyi , Zhou Qisong , Fang Mingyang , Xing Xinyu
Published: September 2023

Housing is an indispensable material basis for people's lives, and its price significantly impacts their lives. There are various forms of valuation to determine the price, and the simplest is to determine the price at which the property would have traded on a particular date. However, there is a wide range of purposes for which valuation is required. The cost of a property depends on factors such as size, floor, location, parking space, etc. The purpose of this paper is to use a multivariate back model as a basis for sub-categorizing the factors that affect the price of real estate and provides a reference for residential real estate price management and regulation.
Analysis of the Xiao Guan Teas Marketing Strategy from the Perspective of Consumers
Authors: Lu Zhuo
Published: September 2023

It is believed that the Chinese tea culture dates back at least 4,000 years to the Shennong Period. Tea drinking inspired the creation of several poetry by ancient literati and poets, with over 400 poems recorded during the entire Tang Dynasty. Prior to the introduction of Xiao Guan Tea, China's extensive history and enormous tea market had not produced a dominant brand. Xiao Guan Tea was the first brand on the tea market due to its effective marketing, and it earned an astounding 2 billion sales in 2018. Therefore, the analysis of Xiao Guan Tea's marketing approach is of tremendous academic importance. This paper utilizes a literature analysis and questionnaire survey to assess the marketing success of Xiao Guan Tea from the consumer's perspective. For readers interested in the consumer psychology of purchasing tea and the marketing techniques of Xiao Guan Tea, this paper includes voluminous information and a few practical analysis methods of marketing strategies. In addition, it gives a framework for analyzing the marketing strategies of enterprises in the same position as Xiao Guan Tea.
The Macro Prudential Assessment Framework of China
Authors: Zhao Shuzhen
Published: September 2023

This paper first introduces the basic concepts of macro-prudential assessment (MPA), and briefly introduces the background of MPA policy implementation, the key indicators of process and MPA assessment, the reward and punishment mechanism, as well as the purpose of China's macro-prudential assessment system. On this basis, this paper selected 15 listed banks as samples to analyze the achievement of the key indicators of MPA. In addition, it analyzes the influence of MPA evaluation system on bank management, introduces the broad credit standard to restrain the asset allocation mode; capital becomes the core constraint; the development mode needs to be adjusted. In addition, the countermeasures of strengthening the capital control, cultivating the awareness of enterprise capital saving, strengthening the strategic management, innovating the asset allocation system, improving the price management system, promoting reasonable pricing, innovating the development model, doing risk prevention and other improvement measures under the MPA mechanism are discussed.
Review of Consumer Behavior Research Based on Influencing Factors
Authors: Chen Xinyang
Published: September 2023

With the rapid development of global social economy, people's consumption behavior has become more common, consumer behavior research is to study the various consumer psychology and consumption behavior of different consumers. It is the basis for companies to make marketing decisions and strategies; Consumer behavior research provides a basis for the formulation of macro policies and the protection of consumer rights and interests; Consumer behavior research helps consumers make more informed purchasing decisions. By analyzing the existing literature to summarize the factors influencing consumer decision-making behavior, the study found that the most intuitive and time-consuming methods for studying consumer behavior using survey method and observation method are also the most widely used at present. In recent years, neuroscience has gradually entered people's vision, and researchers have applied neuroscience to consumer behavior research and prediction of consumer behavior, and achieved certain results. However, the existing research is not perfect. The study of consumer behavior lacks targeted guidance theories and methods, and lacks consideration of the limitations of samples and sampling time. There is still a lot of room for improvement, and this paper makes suggestions and prospects accordingly.
Predicting the Federal Funds Rate: A Linear Regression Analysis
Authors: Qiu Tianqi
Published: September 2023

In this research, we aim to utilize linear regression estimated by ordinary least squares (OLS) to construct a predictive model for the federal funds rate in the U.S.. It is a crucial instrument of implementing monetary policy, including financial institutions, investors, and policymakers. To construct the model, we will obtain data on various economic and financial indicators that affect the federal funds rate. This will include macroeconomic variables such as inflation and GDP growth, as well as financial market indicators such as the yield on government bonds and the reserve balance level held by Federal Reserve banks. We will then use this data to fit a linear regression model and evaluate its performance using various statistical metrics. Once the model has been developed, we will use it to make predictions about future federal funds rate actions and determine the leading causes of these movements. Additionally, we will test the model's accuracy given changes in the underlying data and assumptions. The findings of this study will be helpful to a wide range of academic and practical audiences and will offer insightful information on the factors affecting the federal funds rate.
Factors of Employee Attrition: A Logistic Regression Approach
Authors: Chen Bingzhe
Published: September 2023

The problem of employee turnover has gradually become a common problem faced by companies around the world. Because it has several major negative impacts on the company's cultural and economic levels, it's urgent to solve this problem. In this paper, IBM's employee data is visualized to get the factors that affect employee attrition. At the same time, a predictive model based on logistic regression analysis was constructed to provide quantitative data for the impact of various factors on employee turnover. After multiple model evaluations, the goodness of fit and accuracy of the forecasting model were judged to be good. According to the data visualization and prediction model, the company's employee turnover factors were summarized, including both human resource factors and contextual factors such as age, salary, marital status. These influencing factors and the analysis of the relationship between them can be used as the theoretical basis for the company's future employee policies, providing direction and solutions for its work on reducing employee attrition.
Analysis of Marketing Strategy of Porsche
Authors: Lai Di
Published: September 2023

Porsche is a famous sports car brand, and its history can be traced back to 1900, and it has also overcome many crises during this period. At that time, Porsche unlike other sports car brands such as Ferrari, Lamborghini and Aston Martin, Porsche broke with conventional thinking and started making SUVs. It was this potentially damaging decision that allowed Porsche to develop. And today it has not only the most advanced technology but also the most profitable sports car brand. Therefore, in this paper, the marketing strategy of Porsche is mainly studied by applying the marketing theory of 4Ps. The study found that the reason why Porsche can continue to make profits is because of its precise control of consumer demand, strong product strength, marketing strategy for luxury brand image, and flexible strategies for responding to different regions.
Research on the Status Quo and Technology Evaluation of Innovation and Development of Chinese Biotechnology Companies
Authors: Huang Benxin
Published: September 2023

The biotechnology industry is currently a sunrise industry closely related to human health and life safety. Through the relevant analysis of Chinese biotechnology enterprise innovation, it is found that, for enterprise innovation, there is still little research on technology selection and evaluation. Technological innovation is the most critical and the main driving force for the development of biotechnology enterprises, and the level of technological innovation determines the development level and potential of enterprises. Based on the relevant characteristics of biotechnology, this paper studies issues such as technology evaluation, technology selection, and enterprise innovation in biotechnology. As a result, the relevant characteristics of modern biotechnology are systematically researched and summarized in this paper, laying a foundation for further in-depth research on modern biotechnology management. At the same time, the evaluation and selection model of relevant modern biotechnology is also established, which has strong guiding significance for coping with the high uncertainty of modern biotechnology.
Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN
Authors: Chen Anqi , Dai Yuanyuan , Wang Zijian
Published: September 2023

Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.
Research on the Development of Beauty Brand Marketing Based on SWOT Analysis: Taking Florasis as an Example
Authors: Zhao Qi
Published: September 2023

With the rapid development of the domestic economy, China's cosmetics industry has maintained a steady growth momentum, and domestic beauty brands such as Florasis have been loved by a large number of consumer groups. This paper conducts a SWOT analysis on Florasis's current situation and target consumers, so as to specifically analyze Florasis's current marketing strategy. It can be concluded that, with unique brand positioning and safe product ingredients, Florasis is good at using the advantages of network marketing and promotion to make up for its disadvantages in operation and management. By grasping the blank market of oriental classical beauty makeup and using the marketing strategy of online and offline simultaneous promotion such as star effect, IP joint name, and KOL promotion, Florasis enhances its brand awareness and will open up overseas markets in the future.
The Impact of Monetary Policy on Income and Wealth Equality
Authors: Liu Yiran
Published: September 2023

The gap between rich and poor has become one of the inescapable problems of the 21st century. It is important to study whether monetary policy can cause inequality in the distribution of income and wealth and, consequently, the widening of the income and wealth gap. This paper first introduces the three channels through which monetary policy affects the distribution of income and wealth, and analyses their effects on inequality according to different transmission mechanisms. The paper analyses the impact of monetary policy on wealth inequality from both empirical and theoretical perspectives and draws broad conclusions: 1. accommodative monetary policy reduces the debt burden of households, reduces the downward pressure on the economy, and thus promotes wealth equality; 2. expansionary monetary policy widens income inequality through the asset mix channel. Finally, combined with the theoretical analysis, the paper gives corresponding suggestions for optimising and improving China's monetary policy.
Targeted Response from China's New Energy Vehicle Enterprises Analysis Based on Article 6 of FSR
Authors: Liang Yunjie
Published: September 2023

The EU expects to reduce the carbon emissions of all new cars sold to zero by 2035, and new cars that need traditional energy will be banned from the market. This provides policy prospects for China's new energy vehicle enterprises to enter Europe, but the introduction of the Foreign Subsidy Regulation has become a new restriction. Article 6 of the FSR stipulates that the European Commission needs to balance various factors when dealing with subsidies. China's new energy vehicle enterprises can start with this article and mitigate relevant legal risks through interpretation based on the interests of the EU. China's new energy vehicle enterprises can reduce legal risks by using exception clauses, stating the rationality of prices and promoting the realization of environmental protection policy objectives of the EU based on technology.
Quantitative Analysis of Inflation and Unemployment Rates on Exchange Rate Movement: An Empirical Study Based on Data in the US from 2009 to 2022
Authors: Liu Qijing
Published: September 2023

The research paper determined the impact of inflation and unemployment rates on the exchange rates in the United States from January 2009 to December 2022, the statistically significant variables among the variables included in this study. The independent variables besides the two used were: - interest rates and bank lending rates. Two regression models were performed, with the first comprising all the variables and the second containing all the independent variables that turned significant in the first regression model. Terms of trade categorized as favorable and unfavorable were used as a control variable on the second regression model with only inflation and unemployment rates. Unemployment rates were negatively related to Exchange in that a percentage increase in this rate would contribute to a reduction in the Exchange rate by 2.63 units. On the other hand, inflation rates increase by a percentage would increase Exchange rates by 0.34 units. Analysis was done in Microsoft Excel and reported at a 95% Confidence Interval. Around 64% of the exchange rates in the United States were explained by these variables used in the study.
The Effect of Technological Innovation on the Economic Development in China and Japan
Authors: Zhang Xintong
Published: September 2023

Technological innovations have significantly affected rural, urban, and international economic development. Technology has improved agricultural productivity, reduced production costs, and increased access to markets in rural areas. In urban areas, technology has led to new industries and enhanced productivity while enabling more excellent connectivity and access to information. At the international level, technology has facilitated global trade and the exchange of information, leading to increased economic interdependence. However, there are also concerns that technological innovations may exacerbate existing inequalities, particularly in rural areas and developing countries. Therefore, it is crucial to consider technological innovations' potential benefits and drawbacks to ensure inclusive and sustainable economic development.
The Impact of Alpha Wave Music On Employee Productivity In Real Work Environments
Authors: Zhao Wenbo
Published: September 2023

In recent years, it has been discovered in some brainwave studies that alpha waves are one of the four basic brainwaves that effectively activate the left hindbrain region. Therefore, a type of music has emerged that can trigger these brainwaves, collectively known as Alpha wave music. This article aims to demonstrate whether Alpha Wave Music can make employees more productive so companies can increase their effectiveness affordably and efficiently. This study fills a gap in the application of Alpha wave music in practical application scenarios and builds a data model on the relationship between performance and employee competencies. After investigating the needs of technology companies for employee competencies this year, by linking performance with mathematical computation, concentration, and creativity, a controlled experiment was conducted to conclude that this type of music does have the ability to enhance employee performance. If there is the ability to conduct another more in-depth study in the future, the influences that are more specific to the internal factors of the employees can be modeled, and the final model based on a combination of external and internal factors can be obtained in the most total, and then the influence of Alpha wave music on performance can be further established.
Influencing Factor Analysis for Automobile Customers Based on One-Way ANOVA and Decision Tree
Authors: Chen Yifan
Published: September 2023

Customer-related companies are always doing researches on the customer behaviors in order to promote the profitability, and one of the most representative corporations is the automobile companies. For long time they are studying on the customer segments and using different methods to treat them. Therefore, this paper studies the influencing factors of the customer spending level and the classification method to determine different customer segments and give predictions for future customers. Firstly, method of One-Way ANOVA is used to determine the significance of influence on each factor, and the result shows that attributes including Age, Gender, Graduated, Married, Work Experience and Family Size have a determining impact on the customer spending level. Then, based on all these variables included, a decision tree model is constructed using CART method with Gini Index and Pruning for cost complexity method. The depth of the tree is 5 and the overall accuracy reaches 81.6%. Compared with other decision tree model, CART tree gives a high accuracy level with relatively simple tree structure. These results could assist automobile companies to make appropriate customer segments and develop corresponding strategies, which could be further expanded to other customer-targeted fields.
The Impact of Green Supply Chain Management on Long-term Effectiveness of Enterprises
Authors: Tong Zhang
Published: September 2023

Due to the expansion of the economy and society, higher standards have been proposed for the growth of enterprises. More and more attention has been paid to the sustainable development of enterprises. The shortage of resources and environmental pollution are another challenge for manufacturing enterprises, requiring businesses to give environmental issues more consideration modern management practices such as green supply chain management take the entire supply chain into account when making decisions. It incorporates suppliers, manufactures, sellers and users and is based on the principle of green manufacturing and supply chain management technologies. Its goal is to reduce environmental impact of the entire process of purchasing, processing, packing, storing, moving, using, and discarding products. This article begins with the meaning of supply chain management, examines the fundamental components of a green supply chain, elaborates on the implementation of a green supply chain, discusses the challenges a green supply chain faces in China, and then proposes green supply chain management strategies.
Gender Bias in Hiring: An Analysis of the Impact of Amazon's Recruiting Algorithm
Authors: Chang Xinyu
Published: September 2023

Algorithmic bias in artificial intelligence (AI) is a growing concern, especially in the employment sector, where it can have devastating effects on both individuals and society. Gender discrimination is one of the most prevalent forms of algorithmic bias seen in numerous industries, including technology. The underrepresentation of women in the field of information technology is a well-known issue, and several organizations have made tackling this issue a top priority. Amazon, one of the world's top technology businesses, has been at the forefront of initiatives to increase inclusiveness and diversity in the sector. Concerns exist, however, that algorithmic bias in their recruitment process may perpetuate discrimination based on gender. This study intends to investigate these issues by employing an interpretive epistemology and utilizing interviews and focus groups to acquire a more nuanced knowledge of the subject,with keyfactors contributing to algorithmic gender bias in Amazon's recruitmentprocess andrecommend strategies for improving women's employment in information technology.
Analysis on the Financial Management Transformation of Private Enterprises under the Sharing Economy Model
Authors: Yang Xinyu
Published: September 2023

People's minds are deeply entrenched in the sharing economy due to the Internet's popularity. Against the backdrop of the sharing economy, in order to achieve the increase in economic benefits, a number of private companies are beginning to prioritise the transformation of financial management in order to optimise their operating condition. As an integral part of our economic market, private enterprises must adapt to the needs of The Times and consider ways to restructure their financial management under the sharing economy model in order to increase their competitiveness. Using the literature review method and the case analysis method, this paper explains the significance of the sharing economy model to the financial management of private enterprises, analyses the existing problems in the financial management of private enterprises, and offers pertinent recommendations.