bluuebunny/crossref_metadata_2025 huggingface dataset:
Analysis on the Co-branding Strategy of Gucci
Authors: Bai Wanying
Published: September 2023

Co-branding has become a vital strategy in the fashion marketing industry. The strategy involves collaborating with other brands to jointly innovate new products. This paper looks at the positive and negative aspects of co-branding. Taking the co-branding initiatives by Gucci as a case study, this paper makes the following findings. Co-branding helps brands to grow as long as both the two collaborating brands have unique strengths that make them better together. Such strengths may include market reach, brand awareness and reputation, and technical know-how. However, co-branding may produce unintended negative consequences when one brand suffers a negative brand image, which ends up getting transferred to the co-branding partner. Furthermore, either of the collaborating brands may lose its original brand image due to the influence of the partner brand. In the case of Gucci, it is found that the co-branding initiatives have resulted in mutual benefits for Gucci and its partners, but the strategy should not be extended for a long duration, as this is a risk factor for brand dilution.
Trend of Chip Industry under the Negative Interest Rate Policy: Based on Time Series Model
Authors: Jiang Qiyu , Tan Yitian , Wang Yuxi
Published: September 2023

On 7 October 2022, the US government issued a revised policy regarding semiconductor technology export toward China. The 139 pages of rules stated the regulation on export of chips, more specifically, the advanced computer chips that could support AI algorithms. In fact, this is not the first time for US government banning export of high-end computer chips to China, but this one could be the most expensive export restriction within a decade. Chinese chip companies have long suffered from the banning from US government, the development of the whole industry is filled with twists and turns as well, but the thriving of Chinese chip market is still deeply related to the US economy's performance. This paper discovers the correlation between the performance of Chinese chip industry, which is revealed by the index level of chip industry within China's mainland stock market, and the US to RMB exchange rate, starting from 2016 to present. The paper applied ARMA-GARCH model to predict and analyze the data, studying how will US exchange rate affect the development of chip industry in China. It also predicts the development of Chinese chip industry and then makes suggestions for future development of the Chinese chip companies.
Hidden Tax Analysis of Premium Level for Sanitary Napkins and Adult Diapers
Authors: Wang Xinyi , Wang Yining
Published: September 2023

As the social attention on womens dilemma, some unfair regulations have raised a heated discussion, and the pink tax which is a hidden tax levied on homogeneous products consumed by women, and most of those products have the same quality and raw material, but higher prices when it is marketed as female-targeted goods. In this paper, unlike the previous researches focusing on pink tax in united industry, it shows the price disparities also exist on conventional women commodity, and mainly investigate the similarity and difference of sanitary napkins and adult diapers. By analyzing the costs of raw material, comprehensive applications and market prices of both kinds of products, calculating and comparing the net profit margins of the two industries, the results confirm the existence of price disparity on these two goods under similar costs, but because of the lack of database and specific cases, further researches are necessary for verification. This work may widen peoples horizon on pink tax, which is not limited on the comparison of opposite genders products, but the price bias on feminine goods, and it can promote Economics gender equality.
A Review of the Influence of Ownership Structure on Capital Structure
Authors: Xu Sichuang , Wang Chuyun , Men Guozheng , Diao Sitong
Published: September 2023

The main content of this paper is the analysis of the influence of ownership structure on capital structure and the summary of some scholars in the past on this aspect of research. This article added some private perspectives and came to the conclusion. Bebchuk, Du and Dai, Nor and Ariffin, Boubaker, Driffield, Friedman, Bany, Boubakri and Montreal have provided significant academic support for this paper, using a variety of regression models and structures to conduct data sampling in different regions and come to quite authoritative conclusions. This article also presents basic information about the subject, such as the purpose of changing the ownership structure and how it works, and an explanation of some of the professional names mentioned in this article.
Research on Apples Financing Method and Its Enlightenment to Multinational Corporations
Authors: Chen Yuxiang
Published: September 2023

In the 21st century, the phenomenon of economic globalization is very common, many companies have begun to enter the global market, transnational business models have become popular, so that complex financing methods have become a topic that every enterprise that wants to enter the international market must study. Many experts and scholars in the world have studied this in depth, but for individual excellent enterprises, it is worthwhile to start from its perspective. This article uses Apple as an example to analyze the company's financing methods and inspiration for the development of other multinational companies in the world. This paper uses the method of case analysis to analyze the unique financing structure of Apple at various stages of development, and draws the following conclusions, first of all, it is necessary to establish a diversified financing model to avoid the shortage of funds caused by single financing. Second, it is necessary to flexibly adjust the financing structure according to the development stage of the enterprise. Finally, it should pay attention to the issue of equity dilution in the external financing process, which may involve the loss of control of the company.
Global Energy Demand and Forecasting: A Managerial Economics Perspective
Authors: Zhang Hongming
Published: September 2023

A military war between Russia and Ukraine resulted from unusual military action by Russia against Ukraine. Comprehensive sanctions were imposed against Russia in the areas of energy, finance, the economy, and other areas by European and American nations. The Russian-Ukrainian wars, which have been the most significant security event in recent international politics, will surely induce changes and adjustments to European geopolitics, political order, the international rule system, as well as economic ties. This paper focuses on the study of Global energy demand and forecasting from the perspective of global management economics. This paper will show the analysis of energy demand in the form of charts and use the Reference method and Time series analysis respectively to forecast the future energy. However, human demand for energy will double in the future as population growth and other factors change.
Valuation and Analysis of Equity Value of Tesla
Authors: Zuo Jiawen
Published: September 2023

Tesla has conquered the electric vehicle market in its two-decade history. Key market indicators like stock price, sales units, and customer alignments signify a company on an upward trajectory. Its stocks soared in 2021, and Tesla became a trillion-dollar entity. The research topic will analyze Tesla's financial the electric vehicle market to forge a basis for future projections. By many measures, Tesla is in an excellent financial position. EVs demand is at historical highs, and future predictions are superb; its EV technologies, like batteries and charging stations, are optimal. It has diversified its production hubs to include Asia and Europe. The paper analysis Tesla's SEC filing to comprehend valuation, profitability, and prospects.
The Research on the Influencing Factors of Live-streaming Marketing on Consumer Purchase Intention Take TikTok as An Example
Authors: Yuan Jialin
Published: September 2023

Self-media platforms are developing rapidly, and TikTok live-streaming with goods has become a hot topic of concern. Some researchers have found that the gender of the anchor, the atmosphere of the live broadcast, and the quality of the product have an impact on consumers' purchase intention. However, there still needs to be more exploration of other factors, so this study conducted semi-structured interviews with ten consumers to study the factors that affect consumers' purchase intention in the live broadcast. After conducting semi-structured interviews with ten consumers, it was concluded that, in their opinion, the identity of the anchor has little influence on the purchase intention, and they prefer the live broadcast that advertises more product promotions during the live broadcast and watching the live broadcast at night is more likely to cause the desire to purchase.
Will Goodwill Affect the Credit Rating of Corporate Bonds? - Evidence from the Chinese Bond Market
Authors: Song Yixuan
Published: September 2023

This paper mainly studies the impact of goodwill indicators on corporate bond ratings. The author selects the data of 7931 corporate bonds issued from 2015 to 2021 as the research sample and uses regression analysis to conduct research. The empirical results show that the proportion of goodwill is negatively correlated with the rating of bonds. Specifically, the moderating effect of the company's nature and the industry is significant. Compared with state-owned enterprises, the proportion of goodwill is considered more by the bond grade issued by non-state-owned enterprises. Compared with the industrial sector, the rating of non-industrial sector bonds takes goodwill more into account.
Executive Internal Compensation, Executive Confidence and Corporate Risk Taking
Authors: Dong Jiahe
Published: September 2023

Researchers in the field of corporate governance has been committed to exploring the causes and effects of internal compensation dispersion. From the perspective of psychology, this paper discusses the effect of the executive internal compensation gap on risk-taking within the enterprise, from the perspective of CEO overconfidence. According to figures from non-financial corporations listed on Shanghai and Shenzhen A-shares from 2010 to 2021, the results of the research are as follows: (1) The internal executive pay gap has a positive impact on the company's level of risk-taking; (2) The large pay gap between CEO and non-CEO executives will cause CEO overconfidence; (3) CEO overconfidence is a path of action that the internal pay gap of senior executives affects enterprise risk-taking; (4) The internal pay gap of senior executives has a positive impact on the level of enterprise risk-taking both in state-owned enterprises and non-state-owned enterprises. The conclusion of this study has certain theoretical and practical significance. From the theoretical level, the introduction of CEO's psychological factors into the mechanism of the effect of the internal executive pay gap on enterprise risk-taking will help to understand the impact of compensation dispersion and enrich the research in this field. From the practical level, the results of this study have bright implications for policymakers and business practitioners.
The Impact of the Microsoft and Activision-Blizzard Merger on the Gaming Industry: A Theoretical and Analytical Examination
Authors: Ying Yuxin
Published: September 2023

Both Activision and Blizzard are regarded as two of the most successful and influential game development companies in the world. Due to the vast number of businesses that are contending for a share of the market, the commercial sector is characterized by a high degree of competitiveness. This is the case because of the presence of so many businesses. Mergers and acquisitions are common practices among gaming industry companies as they strive to fulfill their aims. The purpose of this study is to investigate the impact of the recent merger between Microsoft and Activision-Blizzard on the gaming industry from a theoretical and analytical perspective. Specifically, the study will examine how the gaming industry has been affected by the merger of these three companies. The main questions of this study are about three aspects of the impact of the merger between Microsoft and Activision-Blizzard on the competitive landscape of the gaming industry, the potential impact of this merger on innovation in the gaming industry, and what makes it different from previous mergers in the gaming industry. This study will examine the impact of the Microsoft-Activision-Blizzard merger on the gaming industry through the use of industry data, economic analysis, and case studies. The author will also consider previous research on mergers and acquisitions in the gaming industry to provide context for our analysis. The aim of this paper is to provide a detailed examination of the potential impact of the merger on competition and innovation in the gaming industry.
A Case Study of POP MART Marketing Strategy
Authors: Wang Zitao
Published: September 2023

In just ten years, POP MART has developed rapidly and become the leader in the national LOMO market. It would be worthwhile to analyze and summarize its marketing strategy. This paper expounds on the brand background, industry background, STP analysis and 4P theory of the POP MART brand, and analyzes the marketing strategy of the POP MART brand. By reviewing the relevant literature in the last three years, this paper analyzes the brand problems and brand advantages. The advantages of the brand are obvious, such as the cooperation with many IP products, and exquisite product design. The acceptability of price and unit price of products is high. Brand marketing takes advantage of consumer psychology. Online and offline promotions are also plentiful. However, there are still some problems, such as low brand recognition, unsatisfactory customer promotion and insufficient product development. Customer loyalty and competitiveness of POP MART need to be improved. According to the above information, this paper puts forward several suggestions: The business should open a new market, such as the male market. Also, businesses should improve the product emotional value of the product and make the product become story innovative, etc. In cooperation with IP, the brand should analyze and understand the corresponding consumer groups of each IP, which can make more targeted update plans. Also, it enhances the brand awareness and recognition of its own brand.
Strategies in Corporate Finance and Risks Assessment to Improve Profitability--Taking McDonalds as an Example
Authors: Yu Haoting
Published: September 2023

McDonald's has grown steadily since its establishment and has gradually grown into a leader in the fast food industry over the years. How McDonalds becomes so profitable may be questioned and learned by other enterprises. That is because, throughout the development of McDonalds, many successful strategies have been used to improve its competitiveness and market share. This paper explores McDonalds concrete marketing strategy in corporate finance and risk assessment. It is organized as follows: In the first part, the achievements of McDonalds will be briefly introduced. In the second part, this paper analyzes some specific strategies that McDonalds has used in its corporate finance. In the third part, this paper discusses McDonalds strategies to assess its risk. In the end, the successful strategies that McDonalds has utilized are summarized. This paper can help readers understand McDonalds experience and how they become so successful.
Is the Stock Market a Reliable Indicator of the National Economy? -- Empirical Analysis According to Chinese Data
Authors: Zhou Yuexi
Published: September 2023

Based on Chinas economic data from 1992 to 2021, this essay employs the unitary linear regression model to investigate the effect of the Shanghai Composite Index on per capita GDP and carries out heterogeneity analysis from the perspective of different bank types. This paper concludes that the stock market in China has the function of a barometer. Based on different industries, the Chinese stock markets capacity as a barometer is effective in different industries, but Chinas stock market has the greatest effect on the tertiary industry, the second industry, and the least effect on the primary industry. Based on the expenditure approach, Chinese stock markets use as a barometer is effective for different components of GDP, but the effect of Chinas stock market on net exports of products and services is the largest, followed by government consumption and input-output ratio, and the effect on household consumption is the least. Based on the consideration of timing, the Chinese stock markets ability to serve as a barometer only took effect before the outbreak of the substandard goods crisis in 2008 and failed after the outbreak of the crisis.
Predicting Fraud in U.S.-Listed Chinese Companies: An Empirical Analysis based on M-Score and F-Score Models
Authors: Xu Tingyue , Liu Jingyi , Cheng Hsinyu
Published: September 2023

M-Score and F-Score are financial fraud prediction models that are commonly used in Western capital markets. In this paper, we calculate M-Scores and F-Scores for each dataset of 15 fraudulent Chinese companies (including Hong Kong companies) listed in the U.S. from 2006 to 2020 and compare their M-Scores and F-Scores with 15 companies in the same industry that are not fraudulent. Firstly, we used Student's t-test on data from both models respectively. The result shows that both of them are able to predict fraud well for Chinese stocks listed in the U.S. With the result, we further compare and test the differences between the financial fraudulent samples and the comparison samples in the dimensions of each variable in the M-Score and F-Score models. Finally, we draw a result that they are effective in predicting whether a Chinese company committed financial fraud.
Enterprise Size Distribution in the Financial Network
Authors: Zheng Hao
Published: September 2023

Due to the increasingly developed supply chain, the financial network has become more and more perfect in recent years. The financial network connects all enterprises, which helps small-scale enterprises get rid of difficulties and promotes the development of the whole industry. This paper studies the influence of enterprises of different scales on the whole financial network. Taking banks as an example, this paper builds a banking system composed of several banks, which are connected by inter-bank links. Then, a model is constructed to simulate different kinds of impacts on financial networks. After the simulation, the results of various situations are analyzed. Finally, it is concluded that large-scale enterprises play a vital role in the financial network. At the same time, this paper also expounds on the disaster that large-scale enterprises will bring to financial networks once they have their own crisis.
National Monetary Policy Responses in the COVID-19 Epidemic
Authors: Peng Haojie
Published: September 2023

The COVID-19 pandemic has had a significant influence on the economies of many different nations in the world. When the economy suffers a severe blow, monetary policy should help it get back on its feet. Building the home market and maximizing industrial allocation is now especially crucial because the COVID-19 outbreaks have made it difficult for countries to conduct normal commercial exchanges. The COVID-19 also exhibits the traits of persistent global epidemics. Every new outbreak of the disease has a detrimental effect on the economy and severely undermines consumer confidence. National monetary policy from the world's major central banks was quicker, broader, moreover, the response to the economic and financial crisis of COVID-19 was more broad than the one to the global financial crisis of 2008. The response of three major nations, including the United States, the United Kingdom, and China, to the COVID-19 will be critically analyzed in this paper. However, there are many potential threats to the government's easing of monetary policy to keep the economy stable while stopping the spread of the pandemic, which means that persistently low interest rates are no longer a sustainable option. Therefore, balancing the financial chaos and social problems caused by monetary policy is the key to ensure the sustainable development of the country.
General Risks of CRM&N Product Development Process: A Case Study of a Medical Device Manufacturing Company
Authors: Ren Zechu , Su Shiyang , Yang Wanqi
Published: September 2023

Nowadays, every new product development process is bound to have certain risks. This study will analyze the identification and control risks in the Cardiac Rhythm Management & Neuromodulation (CRM&N) product development process of a medical device manu-facturing company in the United States and summarize and analyze the common risks dur-ing New Product Development Process (PDP). CRM&N system of medical industry prod-uct and service institutions, namely the CRM&N system used by medical devices, medical equipment, medical consumables, biotechnology and other medical products/services en-terprises. The medical industry is facing many problems in transportation and terminal sales. This study adopts the case analysis method, through the analysis of a new product development case of a company, the research results of this study are obtained: (1) Risk should be controlled at every step of a new product from the preparation before production to the end of production. Therefore, the company needs to establish a complete risk man-agement system to reduce the existence of some risks as far as possible. (2) Large sample size and heavy testing workload in the process of new product development led to in-creased costs. Therefore, companies need to use new statistical methods to analyze large sample data and reduce development costs. This study makes an in-depth analysis of the risks that may occur in the process of the company's new product development and draws some useful conclusions and strategies.
Comparison of Beijing and Pyeongchang Winter Olympics
Authors: Liu Dingkun
Published: September 2023

As a platform, the Winter Olympics provides an opportunity for athletes from different countries to show off to the world. The Winter Olympics are important not only for sport, but also for the economy. A great deal of economic activity takes place during the Olympic Games, which greatly affects the economy of the host country. While some countries have lost a lot of money after hosting the Winter Olympics, causing many companies to go out of business, others may become famous and prosper. The analysis is based on three perspectives: the economic background of the host country and city, hard economy and soft economy and benefits versus costs (by analyzing and collecting different factors and aspects of costs and benefits).Comparing the impact of the 2022 Beijing Winter Olympics and the 2018 Pyeongchang Winter Games on the two host countries provides a sense of how closely intertwined the Olympics and the economy are. At the same time, this article can also inspire people to have a more comprehensive understanding of the economic effect of the Winter Olympics.
Research on the Current Situation and Impact of China's "Digital Economy"
Authors: Liu Jingyue
Published: September 2023

Over the last two decades, China, the world's second-largest economy, has flourished and boomed in its digital economy. China's digital industry is currently a world leader in the value of numerous digital applications, technologies, and integrated new ecosystems, especially the communications industry, e-commerce, automobile manufacturing, and mobile payment. It is second only to the United States. Since this rapid development has had a profound impact on various industries and even the world, the paper will analyze the phenomenon of the "digital economy" in China and its impact on the global economy by reading literature and online materials. It can be concluded that 5G technology is the foundation of China's digital economy, e-commerce and electronic payment are flourishing in the Chinese market, and the Chinese government has also carried out timely supervision. Similarly, the digital economy has also brought different impacts including development in industries, innovate in technology, and other negative impacts like monopoly, data leakage and larger gap between rich and poor.
Thoughts on RMB Internationalization under the Belt and Road Initiative
Authors: Liu Mingwei
Published: September 2023

In September 2013, the "Belt and Road" has been included in the country's highest strategy. After joining the SDR in 2015, the internationalization of RMB has entered a new era. The implementation of the "Belt and Road" has created favorable conditions for the RMB internationalization, and the economic and financial cooperation between countries along the "Belt and Road" will also promote the further improvement of the RMB internationalization. This paper first takes Southeast Asia as the case to discuss the actual progress of RMB internationalization after the implementation of the "Belt and Road" Initiative. Secondly, it analyzes the factors and challenges influencing RMB internationalization Finally, the paper summarizes and puts forward suggestions to enhance the internationalization level of RMB.
Research on the Differentiation Strategy of miHoYo Company
Authors: Chao Yu , Gao Xinyu , Ma Mingyang , Zhao Yuhang
Published: September 2023

The rapid development of the internet has made competitive strategy a critical factor for the success of enterprises. This paper explores the competitive strategies of game compa-nies and uses them as a guide to studying the differentiation strategy of miHoYo. By cre-ating original game intellectual property, miHoYo has managed to gain consumer support and increase its visibility. The company has been able to compete with Tencent and Ne-tEase, and has successfully "split the market in three" since its establishment in 2016. This study found that miHoYo primarily competes in the market with a differentiated strategy in four areas: brand, revenue, international design, and technology. The unique strategies developed by miHoYo have had a direct impact on consumer perceptions and value, and have led to a significant increase in the company's revenue. The findings of this paper provide valuable insights for the management and strategy of other internet gaming com-panies.
Analysis of Low User Retention Rate of Fitness Technology Platforms
Authors: Liu Mohan , Wang Yan , Wang Yutong
Published: September 2023

This study aims to investigate the reasons for low user retention on online fitness technology App platforms and to give recommendations. Through data collection and analysis, the study concludes that the main reasons for the low user retention rate of online fitness technology App platforms are the impact of video platforms, the lack of functional differences in the App itself, the single incentive approach of the App platform, the free content diversion of the App itself and the poor ecology of the platform. Given the limited target users and low user potential of such App platforms, this study makes the following recommendations: Development of Differential Functions to Promote Heterogeneous Competition, Extension of Equipment Chains to Improve Industry Ecology, Introduction of Fitness Celebrities to Incite User Emotions, and Integration of Fragmented Courses to Stimulate Cashback Psychology.
Tencent Game Competitive Advantage Analysis
Authors: Hong Yuanfan , Jiang Yueran , Peng Yunhao
Published: September 2023

In 2019, COVID-19 swept the world, significantly blowing the Chinese and global markets. Maintaining market share has become the goal of Chinese and even global enterprises. Based on huge market research and data, a few enterprises are still maintaining growth momentum under the sluggish market environment, and the Tencent game is one of them. This article takes "Tencent Game Competitive Advantage Analysis" as the topic, selects Tencent Game as the research object, analyzes the online game industry environment using Porters five forces model, and analyzes Tencent Games competitive advantages from the aspects of research and development, marketing, operation, and anti-risk ability so that it remains in the leading position in the game market and still obtains much economic income in the face of adverse circumstances. By analyzing Tencents competitive advantages, it has great reference value and experience for the future development of other online game companies.
Study on the Development Status of Smart Home: Huawei Smart Home as an Example
Authors: Xue Haoze
Published: September 2023

With the rapid development of the economy and technology and the application of technologies such as 5G in the Internet of Things, the smart home gradually enters the daily life of consumers through the presentation of different scenes. Multiple factors influence Huaweis late start in the smart home. This passage uses the 4PS marketing strategy and PEST analysis to conduct research from four levels: politics, economy, technology, and society. The study finds that in the development process of the Huawei smart home, political and economic factors play a leading role, while technology and social factors play a mentoring role. Four factors promote its rapid development under the macro environment. Relevant political conditions promote the development of smart home. In contrast, good economic conditions promote the rise of smart home, and developed technical conditions give smart home innovation and optimization power. Finally, social groups directly affect the popularity of smart home.
The Performance Variation of Film Industry During Different Phases of COVID-19 Based on CAPM
Authors: Chen Yanying
Published: September 2023

The COVID-19 pandemic has shocked the financial market since 2020. The lock-down and social distancing measures have brought challenges to the film industry. This study analyzes stock prices and examines the impact of the pandemic on film industry through CAPM. Five big film companies are selected as a typical sample to investigate the performance of film industry. Data including daily returns and close prices of each stock is extracted from Yahoo Finance. In addition, linear regression is used in this study to calculate the stocks beta, alpha and R-square based on CAPM. According to the analysis, the pandemic outbreak has increased the unavoidable risks of the film industry brought from the market. Stocks of five film companies performed worse than expected, which indicated that the pandemic did put a bad effect on the film industry. Besides, the performance of five film companies is relative with the market but with higher fluctuation, indicating that there are more uncertainties in film industry compared to the market. These results shed light on guiding further exploration of film industrys emergency responses towards events like pandemic.
Challenges Faced by Small and Medium-sized Enterprises in China When Seeking Low-cost Financing
Authors: Tang Yunling
Published: September 2023

SME (small and medium-sized Enterprises) financing has been difficult in recent years. But, SMEs are vital to the economy and must be helped to thrive. China calls SMEs "Five, Six, Seven, Eight, and Nine" since they account for more than 50% of national tax revenue, 60% of GDP, 70% of technological innovation, 80% of jobs, and 90% of enterprises. SMEs drive long-term, sustainable economic growth that benefits everyone. But, reducing SMEs' breathing space will hurt China's economy. Thus, SMEs' problems are the economy's problems, and it is worth investigating and trying to solve them. Most studies examine SMEs' finance dilemma's causes, while others focus on a specific solution. This paper examines these finance issues and weighs the pros and cons of various solutions. This paper uses a literature review to explore China's economy, the problem, risk perception, and its effects. The study also discusses possible solutions and future development.
Capital Structure and Enterprise Performance: Evidence from Non-financial Companies in China
Authors: Lu Xiao
Published: September 2023

The capital structure has always been the core of corporate finance. The relationship between capital structure and enterprise performance is a key issue for the decision-making and the development of corporate. This paper reviews the classical theory of capital structure and explores the influence and mechanism of capital structure on corporate performance through theoretical analysis and empirical analysis. This research uses the companys profitability and innovation ability to measure the enterprises performance, which respectively represents its short-term competitiveness and long-term sustainable development ability. This paper takes China's non-financial listed companies from 2016 to 2020 as samples, uses the fixed effects model and considers the endogenous problem and the heterogeneity of enterprise size, ownership and industry. The empirical results show that there is an inverted U-shaped relationship between capital structure and performance. This paper further improves the discussion on the relationship between capital structure and enterprise performance, and provides some theoretical suggestions for enterprises to determine the optimal capital structure scientifically in the context of China's current deleveraging policy.
Marketing and Promotion Methods of Different Products Taking Instagram as an Example
Authors: Liao Wenxi
Published: September 2023

With the gradual improvement of people's quality of life, various distinctive products have appeared one after another, and the competition has become more and more fierce. Merchants are looking for the most suitable marketing method in order to promote their products. This article will study the three marketing channels of TV commercials, promotions and social media platforms and the promotion methods of the two major product types of beauty products and daily necessities. This article will compare the contemporary applicability and effectiveness of these three marketing channels to analyze the best contemporary marketing channel and then start with the characteristics of three different types of products to analyze the role of different products in this marketing channel. The best way to market. The study found that social media platform promotion stands out as the most effective promotion method in the contemporary era; the marketing methods of beauty products and daily necessities are all based on blogger promotion and photo promotion.
China's Economic Rejuvenation Policy Adjustment in the Post-Epidemic Period -- Against the Background of Local Financial Problems, Rapid Aging of Society, and Sino-US Trade Tension
Authors: Li Lun
Published: September 2023

Since China officially lifted the nationwide blockade and entered the post-epidemic era, various problems have gradually surfaced. The real estate industry is suffering, unemployed people have reached a new high, medical insurance reform has been hindered, import and export trade has shrunk, and economic growth has slowed sharply. There are many reasons behind it, but they are all related to three major backgrounds: local financial difficulties, a rapidly aging society, and Sino-US trade frictions. Judging from the current situation, China's economic downturn will not change in the short term. There is an urgent need for a response to the question of how to stop economic decline as much as possible, lessen the burden on the populace, manage this crisis effectively, and use it as a chance to release risks, upgrade industrial capacity, and set the groundwork for a future economic revival. Based on the obtained secondary documents, this paper mainly uses Japan, which has a similar cultural background and economic development process, as a comparison object to study the relevant policies and regulations newly promulgated by the Chinese government in the fields of local debt, social aging, and Sino-US trade frictions. Through the analysis of this paper, the current Chinese government should not continue the active and loose economic policy it adopted after the Reform and Opening in 1978, but rather should weaken government operations, cut spending, loosen market economy restrictions, and eventually reform the economic system.
The Transformation of China's Chemical Industry: Analysis of the Causes and Countermeasures from the Perspective of Circular Economy
Authors: Wang Jiarui
Published: September 2023

This article concerns analyzing China's chemical industry from the circular economy perspective, which will elaborate on the reasons for applying circular economy policies in this industry and the countermeasures (solutions) for the chemical industry or firms achieving a circular economy. The reasons include the economic, energy, and environmental aspects. From an economic aspect, the trend of the total revenue of the chemical industry in China from 2005 to 2021 is constantly increasing. Moreover, in 2021, its total revenue was top in the world. Thus, China's chemical industry benefits China's economy and has predominance globally, which is an essential industry. Furthermore, in energy and environmental aspects, the chemical industry in China has the characteristics such as high emissions, and high-pollutions, and being energy-intensive. These features damage the environment and sustainable development. Fortunately, this article will state the solutions for reaching CE in this industry when adopting circular economy policies. The countermeasures contain decarbonization and a circular chemistry framework, which are the reliable solutions presently.
Rewards, Penalties and Real Case References: Improvement of the Last Mile Delivery in USA
Authors: Yan Haofei , Li Chengqiang , Yu Haoran
Published: September 2023

The growth of the platform economy has fueled the rapid growth of the cargo transportation industry. However, while it continues to scale up, many problems of the existing freight transportation industry are being exposed - environmental damage, harming consumers, and even depriving producers of profits. The last-mile problem is particularly significant. The United States and China, two of the world's largest countries, have representative platform economy enterprises, namely Amazon and Taobao. These two companies' different freight models represent the two existing mainstream freight models in the world - free home delivery and stagecoach containers. By comparing the two companies' existing last-mile delivery problems and analyzing the two countries' different cultural backgrounds, this paper tries to solve the existing last-mile problems by introducing reward and punishment mechanisms and applying the two models to each other. In this way, enterprises in each country can learn from each other's distribution models and find the optimal solution for the platform economy distribution model.
The Impact of Scientific Research on Economic Growth: An Empirical Study Based on Data from 20 Countries in 2000-2018
Authors: Shen Yuyang
Published: September 2023

This article aims to reveal the relationship between scientific and technological development and economic growth, which is essential in figuring out what ultimately decides economic development. This paper uses the empirical method and adopts data about the economy, technology, and education of the 20 most significant economic communities from 2000 to 2018 to analyze how science and technology creativity will influence economic growth. A meaningful finding may be that scientific research and high education are not always favorable to economic growth. Only after a country's research and education level reaches a point can they play a positive role in the economy.
The Analysis of Chanels Marketing Strategies
Authors: Wu Yujia
Published: September 2023

The fashion and luxury industry dates back to the nineteenth and earlier centuries. Today, the industry is a multibillion enterprise involved in producing, marketing and selling various products. These include clothes, shoes, jewelry, accessories and luxury goods. Many companies have grown and developed within this industry over the centuries. One of the iconic and renowned luxury brands is Chanel company. This paper will focus on Chanel's marketing strategy, paying attention to aspects of its production line, pricing, market share, and marketing strategies, such as advertising, among other elements. This research will help gain insights into different aspects of the company, especially its role in becoming one of the brand leaders in the fashion industry. The research can provide insights into brand positioning, marketing mix, consumer psychology, and other factors contributing to its success. The research will employ primary and secondary data sources, such as the analysis of company financial and marketing reports and a review of relevant literature. The paper will also use comparative analysis by looking at earlier trends and cultures that have helped shape the fashion industry and the Chanel company. This paper finds that Chanel's marketing strategy is carefully analyzed to differentiate itself from other brands and secure a sizeable market share. Looking at some of these aspects of its differentiation will provide insights into its successes and market domination.
Several Possible Causes of Credit Card Default
Authors: Ni Mucen
Published: September 2023

Credit card default has always existed. In this case, understanding what causes credit card default has become a matter of concern for banks and the whole society. It is necessary to understand the reasons and reduce the risk of default. This paper explores the possible causes of credit card default by studying individual credit card limit, gender, education, marriage, repayment time, bill statement and consumption amount, and combining the comparison, regression, and factor analysis in SPSS. After analysis and research, the first four possible reasons are bill statement, repayment time, consumption amount and age. In this paper, the analysis of possible causes of credit card default can help banks better understand risks, improve risk control strategies and marketing strategies.
The Analysis of the Digital Transformation of Small and Medium-sized Enterprises in China
Authors: Ouyang Yuli
Published: September 2023

With the development and broad adoption of digital technology, digital transformation (DT) is becoming an increasingly crucial factor in the long-term growth of small and medium-sized businesses (SMEs). SMEs account for the majority of employment and tax revenue in China. Yet, as a result of COVID-19 and the economic depression, Chinese entrepreneurs are confronted with several hurdles and obstacles. Thus, the purpose of this study is to identify suitable methods for SMEs adoption and applicationof DT by analyzing existing literature and statistics and the successful caseof DT adoptionby existing firms. According to the study, digital assessment, corporate operations and management with DT, digital ecosystem integration, and optimization of DT practices would increase efficiency, expand market reach, enhance competitiveness, and facilitate collaboration. So, the results give the Chinese government policy suggestions for the long-term, sustainable growth of small and medium-sized enterprises (SMEs) and practical advice for dealing with economic changes after an epidemic.
How Anchoring Effect Explains Individual Behaviour and Economic Outcome
Authors: Luo Shaoqi
Published: September 2023

The exploration of anchoring effect has developed for a long time in history, and there are many outstanding works. This paper briefly introduces the possible influence of anchoring bias on individual behavior and economic outcomes in behavioral economics, and summarizes the definition, background and significance of this bias. It also uses three applications, including the estimation in the stock market, the retrospective data in the empirical research and the marketing and advertising to prove that the anchoring effect could be important and common both in daily life and economic activities as thinking and decision-making will be affected by this effect. This article finds that the anchoring effect does exist in many economic activities and affects judgments and decisions. This kind of influence sometimes leads to misjudgment and brings negative significance, but sometimes it can be used by people.
Application of DCF Financial Valuation Model - Taking BYD as an Example
Authors: Liu Jiachi
Published: September 2023

With the rapid development of modern financial industry, the valuation methods for modern enterprises are becoming more and more diverse. However, the DCF financial model is still a relatively common and accurate one. This paper will adopt the DCF valuation method, which is one of the cash flow discounting-based methods, to valuate a Chinese new energy enterprise called BYD. The result of the valuation is 7.39 trillion yuan, which is about 0.6 trillion from the actual result. The result is slightly different from the normal valuation, because it is still affected by the fixed debt and the estimation error of the future inflation rate and China's growth rate.
Revelation and Suggestions for Businesses Through Self-gift Consumption
Authors: Deng Yilin
Published: September 2023

Nowadays, consumer behavior is no longer just to meet the basic needs of life, but is seen as a way of dealing with emotions. Gifts are no longer just given to others, and more and more people are eager to buy gifts for themselves. Competition in society is increasingly stimulating, and fear or anxiety has become an indispensable part of life. To alleviate stress or provide self-motivation, and empower themselves to face the challenges of work and life, the frequency of self-giving is increasing. Merchants should pay attention to this changing consumption trend and actively change some controllable external factors, such as store decoration, lighting, music, etc., which subtly affect consumers' shopping. They should try to increase the frequency and frequency of consumers' self-gifts as much as possible, thereby winning over competitors in commercial competition.
Research on the Monopolistic Characteristics and Countermeasures of China's Mobile Phone Market
Authors: Kou Jiayang
Published: September 2023

With economic development and technological innovation, mobile phones have gradually become necessary for people's lives. Today's mobile phones have both standard communi-cation and powerful entertainment functions. This study uses the methodology of Litera-ture research and Comparative analysis to infer the competitive structure of the Chinese mobile phone market through secondary data collected and to provide corresponding com-petitive strategies for each manufacturer to cope with the complex social environment, which is of great significance to the development of the Chinese mobile phone market. The study found that: the competitive structure of China's mobile phone market is in a state of monopolistic competition, with high product differentiation and relatively easy exit and entry for manufacturers. With high manufacturing costs, finding a competitive strategy that works for the company to survive better in the competition is vital. Moreo-ver, among these many strategies, technological innovation is the most effective way for every manufacturer to drive.