bluuebunny/crossref_metadata_2025 huggingface dataset:
PREDIKSI TINGKAT PENGANGGURAN DI KABUPATEN TUBAN TAHUN 2020 MENGGUNAKAN METODE REGRESI LINEAR SEDERHANA
Authors: Ariyani Novi , Arifin Ahmad Zaenal
Published: May 2022

Abstrak– Pengangguran adalah suatu hal yang tidak dikehendaki, dikarenakan banyak faktor – faktor yang mempengaruhinya salah satunya yaitu inflasi. Pengangguran sendiri merupakan masalah ketenagakerjaan yang cukup serius yang terjadi diberbagai provinsi di Indonesia, salah satunya di Kabupaten Tuban. Dengan permasalahan tersebut tujuan dari penelitian ini yaitu memprediksi jumlah Tingkat Pengangguran Terbuka di Kabupaten Tuban Tahun 2020 menggunakan metode Regresi Linear Sederhana yang kemudian dilanjutkan dengan fuzzy Time Series. Kesimpulan dari pengolahan data menggunakan regresi adalah nilai , sehingga dikatakan bahwa, ada pengaruh nyata (signifikan) variabel X terhadap variabel Y dengan taraf signifikan 5%. Dengan demikian H1 diterima yang artinya inflasi berpengaruh signifikan terhadap tingkat pengangguran terbuka. Dari hasil prediksi yang diperoleh pada tahun 2019 sebesar 2,8% dimana dari data Tingkat Pengangguran Terbuka  dengan nilai prediksi memiliki perbedaan sebesar 4.529%.
PERAMALAN PERMINTAAN PAVING MENGGUNAKAN METODE WEIGHTED MOVING AVERAGE DAN EXPONENTIAL SMOOTHING
Authors: Awanda Ridho , Oktafianto Kresna
Published: May 2022

Abstrak– CV. Berlian Abadi adalah perusahaan yang bergerak di bidang jasa kontruksi sipil, perdagangan umum dan supplier produk beton yang menerapkan sistem Make to Stock (MTS). Salah satu produk beton yang diproduksi pada CV. Berlian Abadi adalah paving. Paving merupakan merupakan produk yang paling banyak terjual dibandingkan produk lain namun permintaan  produk paving bersifat fluktuatif yang artinya permintaan tidak menentu sehingga sering terjadi masalah pada saat prediksi banyaknya produk yang harus ada pada bulan berikutnya. Tujuan dari penelitian ini adalah untuk meramalkan permintaan paving dengan metode Weight Moving Average dan Exponential Smoothing, dari kedua metode tersebut didapatkan hasil peramalan permintaan 26206 untuk periode berikutnya menggunakan Weight Moving Average dan 25927,93 untuk periode berikutnya menggunakan  metode Exponential Smoothing. MSE (Mean Square Error) untuk kedua metode diperoleh 20599041 untuk nilai error Weight Moving Average 30480430 untuk error Exponential Smoothing.
ANALISA PENGENDALIAN KUALITAS STATISTIK DENGAN MENGGUNAKAN METODE STATISTICAL PROCESS CONTROL DI PT. XYZ
Authors: Umam Riza Khoirul , Kalista Anggia
Published: May 2022

Abstrak – PT. XYZ merupakan  salah  satu  anak  perusahaan  dari  PT. ABC yang  bergerak  dalam  bidang pembuatan  semen.  Seiring perkembangannya PT. XYZ selalu  berupaya  untuk meningkatkan mutu layanan dan kualitas produknya. Dalam menentukan  kualitas  produk,  perusahaan  melakukan pengendalian kualitas bahan  baku  Woven Clouth  dan  kualitas  produk  jadi  kantong semen.  Pengendalian  kualitas  produk  jadi  berupa  kantong semen  selama  ini  hanya  dilakukan  dengan  menghitung proporsi  cacat  setiap line yang  dibandingkan  dengan  batas toleransi  persentase  kebijakan  perusahaan  yang  kemudian dilakukan  pembuatan  grafik  garis  untuk  melihat  apakah terdapat peningkatan proporsi cacat selama satu tahun. Oleh karena  itu,  terdapat  kesamaran  dalam  memutuskan   apakah proses    pembuatan     kantong    semen    di      PT. XYZ telah  layak atau  tidak,  sehingga  perlu  dilakukan  pengendalian  kualitas secara statistika. Dari Hasil Peneilitian diketahui dari Diagram Sebar (Scatter Diagram) masih mengalami naik turun kecacatan yang tidak beraturan dan dari Diagram Pareto (Pareto Analysis) bisa mengetahui tingkat kerusakan yang tingggi  terdapat pada cacat kantong lengket pada bulan Agustus sebanyak 53757 (46,63%) dan cacat terbesar pada kantong rusak pada bulan Maret sebanyak 68364 (55,79%), dengan mengetahui penyebab kecacatan hasil dari Diagram Alir untuk itu yang paling utama harus diperbaiki terlebih dahulu adalah adalah faktor manusia atau pekerja keryawan dimana faktor utama proses produksi ditentukan oleh operator, dan jika para pekerja atau karyawan tersebut tidak ceroboh atau sudah memiliki banyak pengalaman maka akan menghasilkan produk yang baik dan tentunya bisa meminimalkan kecacatan kantong.
THE EFFECT OF DISCIPLINE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT NEW HOLLYWOOD HOTEL PEKANBARU
Authors: Aika Annajmi Mulki , Ali Auzar , Yulizar Yulizar
Published: May 2022

This study aims to determine the discipline and work environment on employee performance at the New Hollywood Hotel Pekanbaru, the analysis used in this study is multiple linear analysis. The population in this research is all 42 employees at New Hollywood Hotel Pekanbaru. This is called the census technique. The data collection technique used is the method of observation, questionnaires and file research. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously discipline and work environment on employee performance, while the partial test of discipline and work environment has an effect on employee performance, the close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 80.1%. The results of this analysis indicate that discipline and work environment have a significant simultaneous and partial effect on employee performance at the New Hollywood Hotel Pekanbaru.
Bibliothèques académiques, communales et scolaires : mêmes missions pédagogiques ? Un retour d’expérience
Authors: Granval Aurore
Published: May 2022

Du fonds documentaire aux moyens humains à disposition, en passant par les locaux et les budgets alloués, des publics visés aux missions dont elles ont la charge, tout semble les opposer ; et pourtant, les bibliothèques académiques, communales et/ou scolaires sont-elles si différentes ? Leurs missions sont-elles si divergentes ? N’existe-t-il pas un dénominateur commun qui pourrait être la transmission des compétences informationnelles et plus largement de la culture numérique ? Le texte ci-après rapporte le témoignage d’une professionnelle de l’information qui a travaillé dans les deux types de structures.
Conception du site Web de la Bibliothèque communale et scolaire de Gland
Authors: Cheneval Marianne
Published: May 2022

Cet article est la synthèse d’un travail de Bachelor réalisé à la Haute Ecole de Gestion de Genève en 2021. Mandaté par la Bibliothèque communale et scolaire de Gland, ce travail avait pour but de concevoir un nouveau site Web pour la bibliothèque, en utilisant une approche centrée sur l’utilisateur. Ce texte retrace la méthodologie et quelques résultats des grandes étapes de ce projet.
De l’action citoyenne à la mémoire citoyenne
Authors: Banfi Elisa , Destraz Marion , Gaudard Séverine
Published: May 2022

Le Groupe citoyen « Culture religieuse et humaniste à l’école laïque », arrivé à la fin de ses activités, souhaitait mettre ses archives à disposition du public. C’est le début d’un échange fructueux entre chercheur.euse.s, étudiant.e.s, sociologues, archivistes et membres actifs du Groupe citoyen en question. Les documents sont évalués, décrits, classés, en même temps qu’ils sont exploités par des scientifiques. Il en ressort la publication d’un ouvrage, un colloque sur deux jours regroupant de nombreu.se.s intervenant.e.s, et le dépôt du fonds dans une institution d’archivage qui s’empresse de le mettre à disposition du public. Cette expérience enrichissante montre les possibilités qui existent lorsque producteur.ice.s de documents, scientifiques et professionnel.le.s de l’information unissent leurs compétences. Elle souligne aussi l’importance de conserver la mémoire de l’action citoyenne au sens large, au-delà de l’action des seuls services de l’Etat.

Abstract

The Citizen's Group « Culture religieuse et humaniste à l’école laïque » ("Religious and Humanist Culture in Secular Schools"), having reached the end of its activities, wished to make its archives available to the public. This is the beginning of a fruitful exchange between researchers, students, sociologists, archivists and active members of the Citizen Group. The documents are evaluated, described and classified, while at the same time they are used by scientists. The result was the publication of a book, a two-day symposium attended by many speakers, and the deposit of the documents in an archival institution, which promptly made it available to the public. This enriching experience shows the possibilities that exist when document producers, scientists and information professionals combine their skills. It also underlines the importance of preserving the memory of citizen action in the broadest sense, beyond the actions of state services alone.
« Comme tu as de grands yeux ! – C’est pour mieux te veiller. »
Authors: Tornincasa Damien
Published: May 2022

Il y a fort, fort longtemps, alors que l’Internet grand public en était encore à ses balbutiements, Janine Despinette (1926-2020), critique spécialisée en littérature jeunesse, et Henri Hudrisier, chercheur et enseignant universitaire, eurent l’idée de mettre à profit les nouvelles technologies afin de développer un outil dédié aux professionnels[1] des livres pour enfants et adolescents, regroupant entre autres des ressources documentaires et bibliographiques et des données sur l’actualité littéraire. Ainsi naquit Ricochet, acronyme pour « Réseau international de communication entre chercheurs travaillant en littérature de jeunesse ». Le site www.ricochet-jeunes.org, officiellement inauguré en 1998, fut d’abord géré par le CIELJ (Centre international d’études en littérature de jeunesse) avant d’être confié, en 2012, à l’Institut suisse Jeunesse et Médias ISJM[2]. Au cours de son histoire, Ricochet connut plusieurs phases de développement et divers remaniements, en fonction des avancées informatiques et de la vision des chefs de projet qui se succédèrent. Dernière grande évolution en date : la refonte complète du site, opérée à l’été 2017, qui conféra à Ricochet l’aspect et la structure qu’on lui connaît aujourd’hui.

 

[1] Dans cet article, par souci de lisibilité, le masculin générique est utilisé pour désigner les deux genres.

[2] L'Institut suisse Jeunesse et Médias ISJM est un centre de compétences dont l'action s'étend sur toute la Suisse. Promotion de la lecture, documentation, recherche et formation dans le domaine de la littérature et la lecture pour la jeunesse sont ses pôles prioritaires.
Compte rendu du hackathon Smart City Xperience, projet MIDAS
Authors: Tregan Nicolas
Published: May 2022

Le hackathon Smart City Xperience s’inscrit dans le cadre du projet MIDAS (MIcro-climate DAta Stories) porté conjointement par la HEG Genève et l’HEPIA. Ce projet vise à collecter et analyser les données microclimatiques du Grand Genève afin de les transformer en outils de médiation scientifique à destination des citoyen·ne·s. Il a également pour objectif de favoriser les prises de décision en matière d’aménagement urbain à l’échelle du Grand Genève. Coordonnées des auteurs
Dix ans de circulation de la connaissance au Rolex Learning Center
Authors: Point Elise
Published: May 2022

L’auteur de cet ouvrage, Christophe Van Gerrewey (https://www.epflpress.org/auteur/2018/christophe-van-gerrewey) est professeur assistant en théorie de l’architecture à l’École polytechnique fédérale de Lausanne (EPFL) et c’est effectivement une approche architecturale qui est proposée dans ce livre. Cependant, la réflexion s’ouvre dès l’introduction sur les questions sociétales qui ont accompagné la genèse et la construction du Rolex Learning Center (RLC) et qui impactent encore aujourd’hui ses usages.
Pensando en regeneración: una visión global para la gestión integral de áreas protegidas y conservadas
Authors: Chassot Olivier , Valverde Blanco Allan , González Maya José F. , Chaudhary Sunita , Monge Arias Guisselle
Published: May 2022

Las áreas protegidas y conservadas representan una de las estrategias de conservación más prominentes y críticas para asegurar la biodiversidad. A pesar de la creciente cobertura global de las áreas protegidas, quedan muchos desafíos por resolver, principalmente en relación con su gestión, pero también en la interfaz entre las áreas dedicadas a la conservación y las áreas productivas. Para preservar la biodiversidad y alcanzar los objetivos de conservación global, la gestión de áreas protegidas requiere enfoques innovadores y regenerativos que transforme la relación de los seres humanos con los lugares donde habitan e interactúan en un contexto de cambio permanente y dinámico, y así restaurar el equilibrio y la integridad de los ecosistemas. Revisamos las aproximaciones actuales y proponemos un enfoque que otorga un papel central y clave al ser humano en la recuperación de la salud de los ecosistemas terrestres y marinos para crear paisajes funcionales regenerativos.
Gestión del cambio climático para la resiliencia socio-ambiental en América Latina:
Authors: Valverde Blanco Allan
Published: May 2022

El cambio global afecta a América Latina y pone en riesgo la integridad de las poblaciones humanas y los servicios que sus ecosistemas ofrecen. Esta situación se complica debido a la alta desigualdad social, con decenas de millones de personas que no logran alcanzar la seguridad alimentaria. En ese sentido, es crucial la buena gestión de los recursos naturales bajo escenarios de alto riesgo e incertidumbre, lo que lleva a la necesidad de fortalecer las capacidades de adaptación y mitigación de los países, siendo prioritario para esto aumentar las competencias humanas. Desde la perspectiva de la educación actual, y reconociendo que la racionalidad se enfrenta con la visión de sistema, proponemos el diseño e implementación de un programa de fortalecimiento de competencias a nivel latinoamericano para personal vinculado con la gestión del cambio global y el trazado de las necesidades educativas en las esferas político, técnico y comunal-operativo, para promover su adaptación y proponer medidas de mitigación acordes a la realidad del continente. Sobre esta base, proponemos una estrategia a partir de seis criterios de innovación para mejorar la preparación de las poblaciones ante esta realidad.
The Effect of Aviation Security Services on Passenger Satisfaction at Aji Pangeran Tumenggung Pranoto Samarinda Airport
Authors: Aritonang Mutiara Handayani
Published: May 2022

Aviation Security (AVSEC) services at Aji Pangeran Tumenggung Pranoto Samarinda Airport are very important as aviation security personnel who have (mandatory) a license or certificate. a certificate of proficiency for officers (STKP) who are given duties and responsibilities in the field of Aviation Security. Based on the background and problem formulation, the purpose of this study is to 1) determine the effect of Aviation Security officer services on passenger satisfaction at Aji Pangeran Tumenggung Pranoto Samarinda Airport 2) find out how much influence the Aviation Security officer service has on passenger satisfaction at Aji Pangeran Tumenggung Pranoto Samarinda Airport. The data used in this study is primary data, namely data collected by distributing questionnaires or questionnaires directly to 100 respondents or airport service users at Aji Pangeran Tumenggung Pranoto Samarinda Airport researchers used quantitative research and analyzed using SPSS 23.0. After the questionnaires were distributed to 100 respondents, the data obtained were tested for validity, simple linear regression test, T test and coefficient of determination test.  The results showed that there was a significant influence between the services of Aviation Security officers on passenger satisfaction at Aji Pangeran Tumenggung Pranoto Samarinda Airport. This is evidenced by the value of T arithmetic 17.744 > T table 1.98447. Based on the results obtained, the coefficient of determination (R Square) is 0.763 or 76.3%, meaning that there is 76.3% of the effect of service on passenger satisfaction, while the remaining 23.7% is influenced by other variables not tested in this study.
Organizational Performance Achievements at The Tanjungpinang City District Office
Authors: Risnawati  , Satriadi  , Selvi Fauzar  , Hasnarika  , Rapida Nuriana
Published: May 2022

The Tanjungpinang Kota District Office is a public organization located in the Tanjungpinang City area. Tanjungpinang Kota sub-district has the task of carrying out the wheels of government and public services at the sub-district level. The achievement of these goals is certainly influenced by the performance of the organization as a whole. As a sub-district located in the City, this is certainly a representation of other sub-districts that researchers are interested in discussing. This study aims to analyze how the performance of the Tanjungpinang City District organization in achieving goals according to the vision and mission. To see the performance of Tanjungpinang City, the researchers looked at various aspects, namely, productivity, responsiveness, service quality, cooperation, resource use and timeliness. The second objective is to describe the factors inhibiting organizational performance in Tanjungpinang Kota District. This research is a qualitative descriptive study with reference to the concept of performance indicators coupled with the existing conditions at the research locus. Based on the results of the study, it can be explained that the organization's performance has been going well, such as the indicators of productivity, responsiveness, service quality, cooperation and timeliness. The indicators that still have obstacles are human resources and infrastructure.
Analisis Tingkat Literasi Keuangan Mahasiswa Program Studi Pendidikan Ekonomi
Authors: Anna Marganingsih  , Pelipa Emilia Dewiwati
Published: May 2022

The study aims to describe the level of Financial Literacy for students of the STKIP Persada Khatulistiwa Economic Education Study Program. This study uses a quantitative approach in the form of a survey. The number of respondents in this study a population of 72 people. The data collection technique used is indirect communication using a questionnaire instrument. Data analysis was processed using descriptive analysis. The results of the research show that the Financial Literacy Level of Students of the Economic Education Study Program at STKIP Persada Khatulistiwa is 66.28%. It can be concluded that the level of financial literacy of students of the Economic Education Study Program at STKIP Persada Khatulistiwa is in the medium category. This means financial literacy which includes; Knowledge and Ability to apply finance, Financial Attitude, and Financial Behavior  still need to be improved.
Inovação na Era Digital
Authors: Freitas Santos José , Mendonça Pedro
Published: May 2022

Para se manterem competitivas, as organizações necessitam de inovar, seja através de ganhos de eficiência ao nível dos processos, seja pela criação de novos produtos/serviços ou identificação e exploração de novas oportunidades de negócio. Neste sentido, a inovação não aparece apenas como um fator de sobrevivência das organizações, mas também como um elemento essencial do processo de crescimento e desenvolvimento das organizações. Com a democratização da Internet e o rápido crescimento tecnológico, a inovação digital tornou-se crítica para as organizações. Para além de um novo canal de comunicação e distribuição (por exemplo, Amazon), permitiu o surgimento de novos modelos de negócio disruptivos que desafiam a estratégia da maioria das organizações modernas (por exemplo, Facebook). Para as organizações a questão é saber como implementar um sistema contínuo de inovação, sobretudo quando se trata de micro e pequenas organizações com recursos limitados. Uma alternativa viável para as organizações, independentemente da sua dimensão ou capacidade, será alimentar uma cultura que proporcione momentos de criatividade e inovação, através de novas formas de pensar e de agir. Por isso, este capítulo procura descrever como é que as organizações podem aproveitar o seu potencial de inovação para ultrapassar a concorrência e conseguir melhorar o seu desempenho. O capítulo começa com a apresentação das noções básicas de criatividade e inovação, avançando, depois, para a descrição do processo de inovação empresarial através do modelo de sistemas. Segue-se a análise dos diferentes níveis de inovação empresarial, que podem ocorrer ao nível do produto, mercado e modelo de negócio. O capítulo prossegue com a apresentação e análise do modelo Canvas e das possibilidades que oferece para a inovação do modelo de negócio. A conclusão resume as principais ideias explanadas ao longo do capítulo.
Marketing e Estratégias Digitais
Authors: Teixeira Sandrina
Published: May 2022

Para se manterem competitivas, as organizações necessitam de inovar, seja através de ganhos de eficiência ao nível dos processos, seja pela criação de novos produtos/serviços ou identificação e exploração de novas oportunidades de negócio. Neste sentido, a inovação não aparece apenas como um fator de sobrevivência das organizações, mas também como um elemento essencial do processo de crescimento e desenvolvimento das organizações. Com o mundo cada vez mais online e o rápido crescimento tecnológico, em que cada mudança acelera a mudança seguinte, as organizações, para se manterem competitivas, para além da presença online, têm abrido canais de venda e criado novos modelos de negócios disruptivos. O marketing também está a mudar. O executivo de marketing de hoje, na tomada das suas decisões estratégicas, exige que os meios online de que dispõe forneçam informações precisas e oportunas sobre os seus produtos, clientes e o mercado em geral. Neste sentido, a dimensão do mercado digital tornou-se essencial. Segundo dados do Instituto Nacional de Estatística (INE), em 2021, 87,3% dos agregados familiares em Portugal têm ligação à Internet em casa, mais 2,8 pp. do que no ano anterior (84,5%), e a percentagem de utilizadores de e-commerce é consideravelmente mais elevada (51,6%) se tomarmos em consideração os 12 meses anteriores; no entanto, reduziram-se ligeiramente a quantidade de encomendas realizadas em relação a 2020. Para as organizações, a questão é saber como desenvolver estratégias robustas e eficazes de marketing digital direcionadas aos seus alvos, trate-se de grandes ou de micro e pequenas organizações, para atingirem os fins a que se propõem. O capítulo começa com a apresentação das noções básicas e alguns modelos de negócio do marketing e definição e âmbito do marketing digital. Segue-se a definição de estratégia de marketing digital e a apresentação das etapas do modelo SOSTAC. O capítulo prossegue com a apresentação de algumas estratégias de marketing digital. Por fim, a conclusão resume as principais ideias expostas ao longo do capítulo.
Marketing Intelligence and Research
Authors: Ribeiro Anabela , Antunes Isabel , Freitas Santos José , Silva Pedro
Published: May 2022

Num ambiente cada vez mais concorrencial, as organizações precisam de conhecer o perfil dos seus clientes e estar atentas às mudanças do meio envolvente e ao comportamento dos concorrentes, consumidores e clientes. Para isso, precisam de obter dados através de várias fontes de informação que, depois de tratados de forma sistemática, geram conhecimento sobre o mercado. O desenvolvimento de um Sistema de Marketing Intelligence (SMI) permite recolher, organizar, armazenar, processar dados e distribuir informações pertinentes e atempadas aos gestores e equipa de vendas da empresa. Na maior parte das situações as empresas dispõem de programas de gestão comercial (Customer Relationship Management – CRM, por exemplo) que os ajudam na gestão da informação dos clientes da empresa. No entanto, este capítulo vai mais lá disso, pois contempla a conceção de um sistema que, para além da gestão da informação da empresa e dos seus clientes, engloba a análise de informação sobre o meio envolvente, a concorrência e os consumidores. Para isso, são explicadas as principais técnicas de pesquisa que viabilizam a obtenção de informação sistemática e/ ou pontual para ajudar no processo de tomada de decisões de nível estratégico e tático. O capítulo começa com a descrição dos elementos que compõem um SMI de uma empresa fornecendo o conceito e analisando detalhadamente os componentes desse sistema (meio envolvente, empresa, clientes, concorrentes e consumidor). Na secção dois são apresentadas as principais técnicas de pesquisa (estudos documentais, qualitativos e quantitativos), seguindo-se, na secção seguinte, o cruzamento entre os elementos do SMI com as técnicas de pesquisa. O capítulo encerra com o esboço de um SMI.
Social Media Marketing
Authors: Remondes Jorge
Published: May 2022

As organizações têm hoje o desafio de integrar eficazmente os social media na sua estratégia de comunicação de marketing. O consumo de redes sociais e plataformas digitais cresce no mundo, na Europa e em Portugal, estando os consumidores, independentemente das diferenças geracionais existentes, mais conhecedores e experimentados na sua utilização. Por isso, a utilização adequada dos social media é estratégica para potenciar uma comunicação eficaz junto dos públicos-alvo das marcas. Os social media, principalmente as redes sociais, permitem ainda desenvolver transações, facto que tem implicações na configuração atual dos modelos de negócio. O desafio começa pelo planeamento estratégico de social media marketing, seguido do planeamento tático, que, fruto da acelerada evolução tecnológica, das mudanças no comportamento do consumidor e das reações da concorrência, deverá ser revisto e atualizado continuamente. A operacionalização das estratégias adotadas implica por isso uma monitorização adequada. Os social media são hoje meios através dos quais os públicos têm a expectativa de ser informados, comunicar e até mesmo comprar. Neste contexto, micro, pequenas, médias e grandes empresas e instituições, figuras públicas e profissionais, devem aproveitar as potencialidades que os recursos dos social media oferecem para fazerem marketing e comunicação melhor do que a concorrência. Este capítulo inicia com a apresentação de conceitos básicos de social media marketing, prosseguindo com uma análise do processo de planeamento estratégico e tático, com referência a estratégias de social media marketing alternativas. Segue-se uma abordagem a técnicas de marketing digital e campanhas para as principais redes sociais. Quase a terminar, identificam-se as principais métricas e ferramentas úteis para gestão de redes sociais. O capítulo termina com a apresentação das principais conclusões sobre social media marketing. Livros técnicos, artigos científicos, websites, conhecimentos e experiências serviram de base à estrutura e desenvolvimento deste capítulo.
Inbound Marketing
Authors: Pinto de Lima Ana
Published: May 2022

A realidade das organizações em termos de comunicação com o mercado, conquista de clientes, manutenção de clientes e os próprios mecanismos de vendas está em constante mudança e adaptação. As ferramentas digitais, que hoje permitem que as empresas interajam com o mercado de forma dinâmica e rápida, elevam as empresas para níveis de competitividade nunca antes imaginados. Deste modo, é importante que as empresas sejam capazes de se munir de conhecimento, técnicas e ferramentas capazes de melhor preparar as empresas para essa nova realidade. O conceito de Inbound Marketing é relevante e singular, aportando um conjunto de ferramentas e metodologia que interessa perceber; contudo, é um conceito que ganha maior dimensão quando conjugado com o marketing de conteúdos, numa abordagem holística de marketing digital.
‘Preparing Standard Concrete Using Copper Slag’
Authors: Kushvaha Ranjeet , Sinha Abhinav Kumar , Sinha Aditya , Verma Pradeep , Sharma Dr. Rajesh Kumar
Published: May 2022

In this paper, we look at the experimental investigation of concrete with partial substitution of fine aggregate with copper slag to improve the strength parameters of the M25 grade of concrete, such as compressive strength, split tensile strength, and flexural strength. Copper slag replaces fine aggregate in 20 percent, 30 percent, 40 percent, and 50 percent of the weight of the sand, respectively. According to Indian Standard 456: 2000, the concrete ratio for M25 grade is 1:1:2. Compressive strength, split tensile strength, and flexural strength were assessed at 7, 14, and 28 days using different tests. We can reduce river digging by replacing copper slag with fine aggregate and prevent the natural fine aggregate and also reduce the environmental pollution to produce by copper slag when it dispose in open atmosphere.
CONDITIONS FOR USING NONLETHAL WEAPONS OF NEW GENERATION AS COMPONENTS OF CRITICAL INFRASTRUCTURE SYSTEM IN THE ENVIRONMENT OF HYBRID THREATS
Authors: KAWKA Waldemar
Published: May 2022

The practice of international events in the first and second decades of the 21st century, combined with the theory of classical geopolitics, shows a specific potential in the aspect concerning among others the materialization of an armed conflict with hybrid properties – an armed conflict that is atypical and not fully diagnosed in terms of polemology. The methods of its conduct and the means of destruction used in it have priority features in the context of disrupting the operation of critical infrastructure system components of a potential enemy. Their identification and evaluation, carried out among others as a result of scientific studies, prompt an anticipatory use of unlethal agents of new generation in protection and defence of components of a critical infrastructure system. Final use of technical measures in their special protection zones must and should be consistent with the provisions of the international humanitarian law of armed conflicts, which should be respected even more at peacetime.
THE STATUE OF CERES FROM THE ROYAL-UNIVERSITY COLLECTION OF PLASTER CASTS
Authors: Dunajko Monika
Published: May 2022

One of the more interesting collections of plaster prototypes, as yet not thoroughly studied, is the Warsaw collection of plaster casts. In the to-date studies it has been analysed from the perspective of history and history of art as a homogenous whole, a carrier of artistic culture. However, what is still missing are analyses focusing on basic facts as perceived by a museum curator, enabling identification of the objects composing the collection. The present paper aims at discussing the issues related to the identification of the works’ models and interpretation of works which come from university museums’ collections. The case study selected will concern one of the statues from the collection of the University of Warsaw. A detailed study of the cast of the goddess demonstrates how an analysis of one object can extend the knowledge of a whole museum collection. An accurate identification of the object and of its provenance allow us to better see custodians’ motivation for the selection of definite exhibits, and to enhance our understanding of how museum exhibits shape Polish culture and scholarship.
DOENÇA ATEROSCLERÓTICA MULTIARTERIAL E ANEURISMAS MÚLTIPLOS: ESTUDO ANATOMOPATOLÓGICO MACROSCÓPICO E MICROSCÓPICO EM CADÁVER DO SEXO MASCULINO
Authors: Mano Gabriela Braga Cabrera , Mano Rafaela Braga Cabrera , Rodrigues Rafaela Prudêncio , Meneguette Cícero , Mendes Luz Marcus Alexandre
Published: May 2022

Os aneurismas, assim como o Infarto Agudo do Miocárdio (IAM), se apresentam como evolução aguda da aterosclerose. A incidência do aneurisma de aorta abdominal é de 2% a 4 %, dentre ao quais 10% a 13% têm múltiplos aneurismas, em segmentos diferentes da artéria. Foi realizado exame anatomopatológico macroscópico e microscópico em cadáver do sexo masculino, idoso, não obeso, proveniente do acervo de Laboratório de Anatomia Humana de Faculdade de Medicina. Foi constatada aterosclerose disseminada na aorta e seus ramos, além de aneurisma fusiforme abdominal infrarrenal associado a outros menores em mesmo vaso e aneurisma sacular na artéria comunicante anterior. Foram encontradas alterações renais e miocárdicas correspondentes à isquemia, ainda que na ausência de infarto ou aneurisma roto. Ressaltamos que a ocorrência concomitante de numerosos aneurismas atingindo vasos em diferentes cavidades corporais em um único cadáver não foi reportada anteriormente.
ANÁLISE DO PERFIL ALIMENTAR ENTRE ACADÊMICOS DE UMA FACULDADE DE MEDICINA DO NOROESTE PAULISTA
Authors: De Barros Guilherme , De Carvalho Bofo Marina , Dias Leonardo , Ishimi de Souza Luana , Ribas Filho Durval , Costa Tainara
Published: May 2022

Este estudo visa analisar o perfil nutricional de acadêmicos de medicina de uma faculdade de medicina do noroeste paulista. A priori, deve-se ter em mente que tais alunos são provenientes de várias regiões do país e, por isso, possuem hábitos alimentares diferentes. A pesquisa foi realizada por meio de um questionário fechado, o qual se trata de um recordatório alimentar e uma análise antropométrica com finalidade de avaliar a qualidade alimentar do indivíduo nas refeições realizadas nas últimas 24 horas, podendo, ao final, identificar o perfil nutricional e antropométrico dos acadêmicos de medicina do interior do estado de São Paulo.
Analisis kestabilan lereng terhadap potensi longsoran guling menggunakan Continuous Slope Mass Rating (C-SMR) pada ruas jalan Tawaeli-Toboli km 42–52, Sulawesi Tengah
Authors: Masri Masri , Sadisun Imam Achmad
Published: May 2022

Bidang diskontinuitas pada lereng di ruas jalan Tawaeli-Toboli KM 42-52 dapat menjadi bidang lemah yang memicu longsoran, di antaranya longsoran guling. Longsoran guling dapat terjadi pada blok tunggal yang menghasilkan jatuhan blok batuan (rockfall) dan dapat terjadi pada massa batuan yang diikuti perpindahan volume blok batuan yang besar. Metode empiris yang berbasis pembobotan diskret seperti klasifikasi Slope Mass Rating memberikan penilaian yang cukup konservatif terhadap potensi longsoran, sehingga pembobotan berbasis fungsi kontinuum bisa digunakan untuk mengevaluasi penilaian. Potensi tipe longsoran dan arah gerakan blok batuan pada lereng diidentifikasi dengan analisis kinematika. Pada empat lereng yang diinvestigasi, kualitas massa batuan berdasarkan klasifikasi C-SMR menunjukkan interval normal hingga baik. Hasil analisis kinematika menunjukkan bahwa potensi longsoran pada lereng yang diinvestigasi adalah longsoran gulng tipe direct toppling dengan nilai probabilitas kelongsoran terbesar 33%. Kedua metode tersebut mampu mengidentifikasi kondisi massa batuan dan potensi kelongsoran pada lereng. Metode empiris yang berbasis pembobotan kontinuum juga mampu mereduksi bias yang dihasilkan oleh pembobotan diskret.
Analisis pengaruh aktivitas pertambangan terhadap kualitas air tanah di Kabupaten Konawe Selatan
Authors: Okto Ali , Ngkoimani La Ode , Asfar Suryawan , Jahiddin Jahiddin , Mili Marwan Zam
Published: May 2022

Aktivitas pertambangan dengan metode open pit mining dilakukan dengan cara pengupasan lahan, sehingga meninggalkan lahan tanpa tutupan vegetasi. Lahan tanpa tutupan vegetasi akan memperbesar laju aliran permukaan dan laju infiltrasi bawah permukaan. Metode yang digunakan untuk mengetahui tingkat pencemaran air menggunakan metode Indeks Pencemaran (IP). Hasil dari analisis terhadap sampel air yang berada di sekitar lokasi pertambangan di Kabupaten Konawe Selatan menunjukkan adanya unsur logam berbahaya seperti Arsen (As), Kromium VI (Cr+6), Kadmium (Cd), Tembaga (Cu), Seng (Zn) dan Timbal (Pb). Berdasarkan perhitungan dengan menggunakan Metode Indeks Pencemaran sampel air telah mengalami pencemaran ringan (untuk peruntukan Kelas I) dan masih memenuhi baku mutu air (untuk peruntukan Kelas III).
THE EFFECT OF JOB SATISFACTION AND WORKLOAD ON EMPLOYEES PERFORMANCE OF PT BANK TABUNGAN NEGARA (BTN) SYARIAH PEKANBARU
Authors: Kayacilar Cengiz , Rudi Alhempi R.
Published: May 2022

This study was conducted to determine the effect of job satisfaction and workload on the performance of employees of PT. State Savings Bank Syariah Branch Office Pekanbaru. The method used in this study is a descriptive method with a quantitative approach. The object of this research is all employees of PT Bank Tabungan Negara (BTN) Syariah Pekanbaru. The research location was conducted at PT Bank Tabungan Negara (BTN) Syariah Pekanbaru. The population in this study were employees of PT Bank Tabungan Negara Syariah Pekanbaru. The sample taken in this study were 47 respondents. The sampling technique in this study is the census method technique with data analysis using the SPSS version 20 program using validity test, reliability test, multiple linear regression, partial test (t test), simultaneous test (F test), coefficient of determination (R2) . Multiple regression analysis was used to test the hypothesis of this study. The results of the study stated that the variables of workload and job satisfaction had a significant effect simultaneously on employee performance. And it can be concluded that the most dominant workload variable affects employee performance. The value of the coefficient of determination (R 2) is 0.876. This means that the variables of job satisfaction and workload simultaneously affect employee performance variables by 87.6%.
KAJIAN NUMERIK DAN EKSPERIMENTAL PADA STRUKTUR DENGAN CORE FRAME MENGGUNAKAN COUPLING BEAM DAN REPLACEABLE LINK
Authors: Moestopo Muslinang , Rama Indi , Nurishka Rachma Intan
Published: May 2022

Replaceable Link merupakan sebuah istilah untuk elemen link beam yang dihubungkan oleh coupling beam pada sistem struktur core yang didesain dapat diganti jika mengalami kelelehan. Sifat inelastik struktur hanya direncanakan pada link beam, sehingga elemen lain seperti kolom dan coupling beam tetap bersifat elastik. Kajian numerik dilakukan untuk mempelajari kinerja struktur terhadap kekakuan, daktilitas, disipasi energi dan mekanisme kelelelehan. Struktur ini dianalisis dengan memvariasikan link terhadap penebalan web, penebalan flange, dan penambahan panjang. Struktur ini dibandingkan dengan struktur serupa tanpa link sebagai benchmark. Hasil studi menunjukkan struktur dengan konsep replaceable link memiliki kinerja yang baik jika direncanakan menggunakan link geser. Kinerja struktur dengan variasi penebalan web dan flange memiliki kekakuan elastik struktur yang sama dan disipasi energi meningkat, tetapi menurunkan daktilitas. Penebalan web pada link geser meningkatkan kekakuan inelastiknya. Penambahan panjang link memiliki kekakuan cenderung sama dan meningkatkan daktilitas serta disipasi energi. Struktur yang optimal sesuai konsep replaceable link memiliki kapasitas base shear maksimum mencapai 95% dari struktur tanpa link serta memiliki daktilitas dan disipasi energi yang lebih baik daripada struktur tanpa link.

Dari kajian numerik yang dilakukan terlihat variasi penebalan web pada link geser merupakan variasi yang baik karena dapat meningkatkan kekakuan dan disipasi energi serta tidak perlu merubah konfigurasi struktur. Oleh karena itu, dilakukan kajian eksperimental pada struktur ini dengan variasi tebal web pada link. Kajian eksperimental dilakukan terhadap half-scale struktur yang terdiri dari kolom, coupling beam dan link beam. Sub-assembly diuji dibawah pembebanan siklik sesuai dengan ketentuan AISC 341-10 dengan mengkonversi rotasi menjadi displacement. Inovasi dilakukan pada link beam dengan cara melakukan penebalan pada bagian web link. Link-1 digunakan profil W150x75x6x8 sedangkan untuk Link-2 digunakan penampang link dengan profil W150x75x8x8. Pengujian diamati berdasarkan displacement kontrol yang direncanakan pada kolom sub-assembly dengan pembebanan lateral melalui aktuator. Hasil pengujian menunjukan bahwa penebalan yang dilakukan pada web link terbukti dapat meningkatkan disipasi energi sebesar 47% dan kekakuan elastik link dengan presentase rata-rata sebesar 42% tanpa menyebabkan kelelehan pada elemen lain seperti kolom, coupling beam dan sambungan link.
Prediksi Nilai SPT Pada Tanah Non Kohesif Berdasarkan Data CPT dan Sifat Fisik Tanah Menggunakan Jaringan Saraf Tiruan
Authors: Nugroho Soewignjo Agus , Fernando Hendra , Suryanita Reni
Published: May 2022

Standard Penetration Test (SPT) dan Cone Penetration Test (CPT) merupakan tes penyelidikan tanah awal yang sering digunakan saat memulai suatu konstruksi. Telah banyak penelitian sebelumnya yang membahas tentang korelasi antara nilai SPT dan CPT, namun korelasinya cenderung linier. Jaringan saraf tiruan merupakan teknik yang dapat memecahkan masalah yang kompleks dan nonlinier. Pada penelitian ini akan dilakukan prediksi nilai SPT  menggunakan jaringan saraf tiruan pada tanah nonkohesif menggunakan algoritma backpropagation. Panelitian ini menggunakan 117 data dari beberapa wilayah di pulau Sumatera. Data masukan yang digunakan berupa nilai tahanan ujung (qc) dan nilai tahanan selimut (fs) dari pengujian CPT dan nilai tekanan overburden efektif (Ïƒ'0) serta persentase pasir dan butiran halus. JST dianggap efektif dalam penelitian ini dengan nilai RMSE 3,646, MAE 2,533 dan R2 0,9103 untuk data latih dan RMSE 2,955, MAE 2,190, R2 0,9311 untuk data uji. Selanjutnya model JST ini disebut sebagai NN_Nspt (NC).
Conservation Management Plan for the Military Research Laboratory in Kaunas
Authors: Petrulis Vaidas , Bugenienė Sigita , Denison Edward , Janušauskaitė Viltė , Puodžiūnienė Rugilė
Published: May 2022

The Military Research Laboratory, located in Kaunas, Lithuania, is a great manifestation of international modernist ideas and one of the most outstanding buildings of the interwar period in Lithuania and in the Baltic region. Designed by Vytautas Landsbergis-Žemkalnis (1893–1993), the famous Lithuanian architect, the Laboratory has become important not only to the city as a centre of progressive technical science, but also as the focal point of scientific development in the region. While the book concentrates on the study of the Laboratory, it is also intended address universal issues of the field of cultural heritage. The historical analysis of the building and its cultural and political context enhances the knowledge of the interwar architectural processes related to military facilities. A detailed study of the physical condition of the building, based on polychromic, chemical composition of plaster and paint, microbiological, and other instruments of physical analysis, significantly expands the knowledge on the material and technical possibilities of masonry construction in Lithuania and the region. And, finally, the recommendations made for the restoration and maintenance of the object are likely to be significant not only for the particular Laboratory, but also will give inspiration for the similar type of heritage. It is expected that the interdisciplinary study will serve as a case study for the preservation of other modernist structures in a region with a large amount of 20th century architecture. This is primarily aimed at owners of modernist architectural heritage sites, heritage conservationists, and at the same time specialists and enthusiasts of 20th century architectural history. The site as a unique example of modern military architecture in the Baltic Sea region may also be of interest to military historians.
Evaluation of Quality of Life in Patients with Cystic Fibrosis Regarding Smoking History in Parents
Authors: Eslampanah Shabnam , Hassanzad Maryam , Valinejadi Ali , Ghaffaripoor Hossein Ali , Boloursaz Mohammadreza , Mahdaviani Seyed Alireza , Baghaei Noushin , Daneshmandi Zahra , Mohammadpour Leila , Velayati Ali Akbar
Published: May 2022

Background: The provision of facilities to achieve better living conditions for patients with cystic fibrosis (CF) is of particular importance. Smoking is one of the known factors that aggravate CF. However, the effects of exposure to secondhand smoke (consumed by parents) if not consumed by the individual him/herself are not very evident. Objectives: This study aimed to evaluate the quality of life in patients with CF based on a history of smoking in parents. Methods: This cross-sectional analytical study was conducted on 100 patients with CF referred to the National Research Institute of Tuberculosis and Lung Diseases in Tehran, Iran, who were admitted in 2019 - 2021, using convenience sampling. After measuring height and weight, body mass index (BMI) was calculated, and the relationship between these factors (including a family history of smoking, pulmonary function tests, and BMI) with the quality of life of these patients was assessed. The data collection tool was a questionnaire. Data analysis was performed using SPSS software (version 20). The independent t-test and Pearson correlation test were used in this study, with a significance level of 0.05. Results: There was no statistically significant difference in the quality of life of the patients in the two groups whose parents were smokers and nonsmokers; however, physical and social functions and disease severity were lower in the smoking family group than in the other group (P > 0.05). In this study, there was no significant relationship between the quality of life of patients with CF in physical, emotional, and social functions and disease severity with a family history of smoking (P > 0.05); nevertheless, the quality of life was lower in patients whose fathers were smokers. In the present study, there was no significant relationship between patients’ quality of life in the smoking family group with the number of daily consumption of tobacco (cigarettes) in those around and the duration of family smoking (year). Conclusions: The findings of this study showed that smoking reduces the quality of life of patients with CF. Therefore, the need for the attention of parents and relatives of patients with CF to increase patients’ quality of life is seriously felt. There was no statistically significant relationship between smoking in patients with CF and reduced quality of life in this study; however, it is suggested to perform this study on a larger sample and in different cities in patients with CF and compare the results.
Investigation of the Relationship Between Polymorphism in miR-34b/c and Risk of Alzheimer's Disease
Authors: Deldar Abad Paskeh Mahshid , Salehi Zivar , Ghayeghran Amir Reza , Balighiyeh Hossein
Published: May 2022

: The significant role of microRNAs (miRNAs) in gene expression regulation has been demonstrated. Changes in the expression of miRNAs have been reported in a variety of neurological diseases. However, the role of miR-34b/c in the risk of Alzheimer's disease has been less studied. Therefore, the current study aims to investigate the relationship between miR-34b/c polymorphism and the risk of Alzheimer's disease. This study was performed with 40 Alzheimer's patients and 40 controls. Using the polymerase chain reaction technique to investigate polymorphisms in the miR-34b/c gene. The results of this study indicated an association between miR-34 b/c polymorphisms and the risk of Alzheimer's disease.
Recurrent Left Ventricular Apical Pseudoaneurysm at the Site of Previous Patch Repair; a Case Report
Authors: Alizadeh Sani Zahra , Salehi Mehrdad , Ghadrdoost Behshid , Jafarpour Mozhgan , Behjati Mohaddeseh
Published: May 2022

: Our case was a 70-year-old male with a past history of coronary artery bypass graft surgery and true aneurysmectomy seven years ago who presented with chest pain and dyspnea. Echocardiography demonstrated scarred and aneurysmal apex (6.15 cm × 2.19 cm) with a small rupture just at most protruding part of it, to and from flow across this rupture site resulted in slow oozing of blood into pericardial sac with mobile clot in apex, clot formation in pericardial sac extended into both apical parts and distorted apical and apicoseptal geometry without communication with right ventricular cavity. Cardiac MRI (CMR) showed the following data: large apical pseudoaneurysm at the site of ruptured patch (depth: 46 mm, width: 60 mm), narrow orifice (5 mm), septated left ventricular apical outpouching surrounded by apical layers and included clots in different sizes and ages. He underwent a successful surgical operation. In this case, CMR provides excellent images essential for patient management.