bluuebunny/crossref_metadata_2025 huggingface dataset:
Tinjauan Atas Aktivitas Public Relations Pada Hotel Onih
Authors: Renandra Kirana , Sulistiono Sulistiono
Published: July 2022

Persaingan di dunia perdagangan saat ini yang semakin dinamis. Hal itu mendorong banyaknya bermunculan perusahaan, baik dibidang jasa maupun produk. Perkembangan persaingan bisnis yang begitu ketat, sehingga setiap persaingan, perusahaan banyak melakukan cara atau strategi yang lebih baik untuk meningkatkan jumlah pelanggan setiap tahunnya. Adapun tujuan penulis yaitu 1) Mengetahui Fungsi dan Peranan Public Relations pada Hotel Onih. 2) Mengetahui Aktivitas-aktivitas Public Relations pada Hotel Onih. 3) Mengetahui Hambatan Penerapan Public Relations pada Hotel Onih.

 Public relations dikatakan berfungsi apabila dia mampu melakukan tugas dan kewajibannya dengan baik, berguna atau tidak dalam menunjang tujuan perusahaan dan menjamin kepentingan publik. Terdapat 4 Fungsi dan Peran Public Relations sebagai berikut : 1) Bertindak sebagai Communicator 2) Membangun atau membina hubungan (relationship) 3) Peranan back up management 4) Menciptakan citra perusahaan atau lembaga (corporate image).

Terdapat 9 aktivitas – aktivitas Public Relations, yaitu : 1) Writing (menulis) 2) Editing (menyuting) 3) Media relations (Hubungan dengan Media) 4) Special event (Peristiwa atau Acara Khusus) 5) Speaking (Berbicara) 6) Reseacrh (Riset) 7) Programming & Conselling.

 Kendala/hambatan Public Relations dalam menjalin hubungan antara perusahaan dengan masyarakat, ada beberapa kendala mendasar. Yaitu, Kurangnya pemahaman atau pengetahuan tentang produk lebih luas yang ada di  dalam hotel Onih, dan Kurangnya menguasai bahasa dunia, karena perusahaan ini adalah hotel untuk itu seorang public relations harus memahami bahasa asing yang di wajibkan adalah bahasa inggris, karena tidak semua tamu/konsumen yang datang berasal dari Indonesia saja, terkadang ada yang datang dari jepang, india, jerman, korea dan lain – lain.

Kata kunci : Public, Relations, Hotel Onih
Tinjauan Segmenting, Targeting, Positioning Pada Produk Emina PT. Paragon Technology And Innovation
Authors: Aprilliani Viola , Nurendah Yulia
Published: July 2022

Penetapan Segmenting, Targeting, Positioning merupakan hal yang sangat penting dilakukan dalam bisnis. Dengan jumlah pembeli yang terlalu banyak, terlalu luas, dan memiliki kebutuhan dan praktek pembelian yang terlalu beragam, perusahaan harus mengidentifikasi bagian pasar yang dapat dilayaninya dengan baik dan paling menguntungkan. Perusahaan juga harus merancang strategi pemasaran yang nantinya akan digerakkan pelanggan dan membangun hubungan yang benar dengan pelanggan yang tepat. Salah satu perusahaan yang telah menetapkan STP adalah PT. Paragon Technology and Innovation pada Produk Emina.

 

Tujuan dari penelitian ini adalah 1) Untuk mengetahui bagaimana penetapan STP yang dilakukan oleh produk Emina, 2) Untuk mengetahui hambatan-hambatan yang dihadapi oleh produk Emina dalam melakukan penetapan STP, 3) Untuk mengetahui cara mengatasi hambatan-hambatan yang dihadapi oleh produk Emina dalam melakukan penetapan STP.

 

Berdasarkan hasil peninjauan penulis mengetahui bahwa 1) Segmenting dari produk Emina adalah remaja wanita Indonesia di kalangan kelas menengah kebawah dan hadir untuk para remaja wanita agar selalu menjadi wanita yang percaya diri dengan merasa bahwa dirinya dicintai sesuai dengan tagline Emina yaitu “Born To Be Loved”, 2) Adapun kendala yang dialami oleh Emina adalah kurangnya percaya dir karena takut produknya tidak diterima oleh masyarakat Indonesia juga Mindset masyarakat Indonesia terhadap remaja yang tidak baik bahkan tidak diperbolehkan menggunakan kosmetik, 3) Adapun upaya yang dilakukan untuk mengatasi kendala tersebut yaitu Emina tetap percaya diri dan terus mengembangkan produknya yang berfokus pada segmen pasar yang ditujunya, juga tetap memberikan diferensiasi dalam produknya sehingga menciptakan kesan yang baik di benak konsumen.

 

Kata Kunci : Segmenting Targeting Positioning, Emina, PT. Paragon Technology and Innovation
Analisis Penerapan Sistem Informasi Dan Pengendalian Internal Dalam Pembiayaan Kredit
Authors: Khairunnisa Salma , Sutomo Hadi , Roup Abdul
Published: July 2022

Information system is a collection of information in a database using information technology models and media used in making business decisions of a company. Internal control is a plan, method, procedure, and policy designed by management to provide adequate assurance on the achievement of operational efficiency and effectiveness, the presence of financial reporting, security of assets, compliance or compliance with laws, policies and other regulations. Credit financing is the provision of money or claims that can be negotiated with it, based on an agreement or agreement between a bank or a financing institution and another party that requires the party being financed to return the money or claim after a certain period of time with interest.

        The purpose of this study was to determine the role of the information system applied by PT. Sinar Mitra Sepadan Finance and to know the effect of the system on the internal control of credit financing.

              The result of this research shows that information system provide a very important role in a correlation with credit financing internal control. It can be seen by imformation system can avoid errors and frauds which causes loss.

 

Keywords: information system, credit financing internal control
Pengaruh Likuiditas, Leverage, dan Profitabilitas Terhadap Pengungkapan Sustainability Report
Authors: Hermawan Toni , Sutarti Sutarti
Published: July 2022

One of the main objectives of the establishment of an entity is to achieve business continuity or sustainability in the future, a good company is always able to manage in terms of financial and non-financial. Business activities that are only profit-oriented without paying attention to the surrounding conditions will not be able to bring the company to business continuity in the future. In this case, although banking in its business activities does not directly intersect with nature, the sustainability of a company is assessed through three important aspects that become the benchmark for sustainability, one of which is economic value. The economic value of banking can be said to be very material for disclosing a sustainability report (Sustainability Report), which in this sustainability report encourages the achievement of Sustainable Development Goals for the welfare of the company's stakeholders and does not have a negative impact on the community and the environment around the company. This study aims to analyze the effect of Liquidity, Leverage, and Profitability on the disclosure of the Sustainability Report in Banking Sector Companies Listed on the Indonesia Stock Exchange for the 2017-2020 period. Profitability as an independent variable, Liquidity is proxied by the Current Ratio (CR), Leverage as an independent variable is proxied by the Dept to Assets Ratio (DAR), and Profitability is proxied by Return On Assets (ROA) while the Sustainability Report is proxied by the Sustainability Report Disclouser Index. The population in this study are banking companies listed on the Indonesia Stock Exchange (IDX) for the period 20117-2020. The sample selection method is purposive sampling method. A total of 11 companies were used as research samples for 4 years. The data in this study were obtained through the website www.idnfinancials.com to obtain the annual financial report and through the company website to obtain the company's sustainability report. Hypothesis testing in this study using multiple linear regression method. The results showed that partially liquidity and leverage had no effect on the disclosure of the sustainability report, and profitability had a significant negative effect on the disclosure of the sustainability report. Simultaneously liquidity, leverage, and profitability affect the disclosure of the sustainability report.

 

Keywords: Liquidity, Leverage, Profitability, Sustainability Report
Pengaruh Pelaksanaan Etika Profesi, Kecerdasan Emosional, dan Faktor Perilaku Individu Terhadap Audit Judgement
Authors: Fernandes Alfonsus , Dewi Kusuma
Published: July 2022

Dalam menghasilkan suatu laporan keuangan yang wajar perlu seorang auditor yang berperan dalam hal mengaudit suatu laporan keuangan dengan mempertimbangkan materialitas dan meminimalisasi risiko salah saji. Laporan keuangan itu perlu diaudit kewajarannya sebab kemungkinan terdapat kesalahan pada saat pengumpulan atau pengolahan, dan saat penaksiran risiko salah saji material, yang disebabkan oleh perilaku etika berprofesi, kecerdasan emosional dan perilaku individu terhadap Audit Judgement. Dalam pembuatan Audit Judgement, auditor memiliki kesadaran bahwa pertanggung jawaban itu sangatlah penting yang membuat auditor harus mempertahankan kepercayaannya dan kemampuannya atau skill yang di miliki auditor.

Audit Judgement dipengaruhi oleh banyak faktor, baik yang bersifat teknis maupun non teknis. Salah satu faktor teknisnya adalah adanya pembatasan lingkup atau waktu audit, sedangkan faktor non teknis seperti aspek-aspek perilaku individu yang dinilai dapat mempengaruhi Audit Judgement yaitu: gender, tekanan ketaatan, kompleksitas tugas, pengalaman, pengetahuan dan sebagainya. Perilaku individu yang mempengaruhi pembuatan Audit Judgement banyak menarik perhatian dari praktisi akuntansi maupun akademisi. Praktek dalam dunia bisnis sering sekali dianggap sudah menyimpang jauh dari aktivitas moral, bahkan ada anggapan bahwa dunia bisnis merupakan dunia amoral yang tidak lagi mempertimbangkan etika. Padahal pertimbangan etika penting bagi status profesional dalam menjalankan kegiatannya. Hal ini disebabkan karena tujuan bisnis adalah untuk mendapatkan keuntungan yang maksimal, sehingga setiap orang maupun perusahaan saling bersaing dalam mendapatkan keuntungan tersebut tanpa memperhatikan aspek-aspek lainnya. Profesi auditor merupakan sebuah profesi yang hidup di dalam lingkungan bisnis, di mana eksistensinya dari waktu-waktu terus semakin diakui oleh masyarakat bisnis itu sendiri.
Pengaruh Kualitas Layanan Mobile Banking BCA Terhadap Kepuasan Pelanggan E-Commerce
Authors: Evangeline Davina , Hassan Filani Zikri , Rosa Edy Safni
Published: July 2022

The purpose of this research is to determine the influence of service quality Mobile Banking BCA towards E-commerce customer satisfaction specifically Shopee customers in Bogor. There were several previous researches had been done with different periods, samples, and methods with the various results so it is necessary to do further research. Additionally, the researcher also has interest to do further research since E-commerce business has been rapidly growing and how it is impacted the products of banking sector which is Mobile Banking BCA. This research consists of four independent variable taken out from service quality dimensions which are efficiency, fulfillment, reliability and privacy and one dependent variable which is e-commerce customer satisfaction. Primary data were collected by using questionnaire from costumers shopee in Bogor. At the first, the researcher uses validity and reliability test for questionnaire. Furthermore, the researcher tested the classical assumptions using the multiple linear regression with the margin of error 5 %. Last the researcher tests the hypothesis using t-test, f-test and coefficient of determination. The result indicates that reliability has no partial significant influence toward e-commerce customer satisfaction while efficiency, fulfillment and privacy have partially significant influence toward e-commerce customer satisfaction. Moreover, those four independent variables have simultaneously significant to the dependent variable which is 77,3%.

Keywords: Service Quality, Efficiency, Reliability, Fulfillment, Privacy, E-commerce Customer Satisfaction
Pengaruh Periklanan Media Elektronik dan Promosi Penjualan Terhadap Minat Dalam Transaksi Berulang Menggunakan Dompet Digital Dana
Authors: Weles Ocsa Rabella , Fadillah Adil , Jaya Pinto
Published: July 2022

This study aims to determine whether Electronic Media Advertising and Sales Promotion have a partial and simultaneous effect on the Interest of Repetitive Transactions. The population in this study is the community who have used the application D A N A with a total sample of 110 people. The data analysis method uses multiple linear regression to determine the effect of Electronic Media Advertising, and Sales Promotion on the Interest of Repetitive Transactions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) Electronic Media Advertising partially affects the Interest of Repetitive Transactions with the value of t arithmetic greater than t table (5,024> 1.65). (2) Sales promotion partially influences the Interest of Repetitive Transactions with t value greater than t table (3.478> 1.65). (3) Electronic Media Advertising and Sales Promotion partially have no effect on Repetitive Transaction Interest. (5) The two independent variables (Effect of Electronic Media Advertising and Sales Promotion) are able to explain variations in the dependent variable (Interest in Repeated Transactions) by 32.8%, while 67.2% Repurchase Interest is influenced by other independent variables.

 

Keywords: Effect of Electronic Media Advertising, Sales Promotion and Repetitive Transaction Interest
Evaluasi Atas Penerapan Sistem Informasi Akuntansi Pembelian Terhadap Efektifitas Pengendalian Internal Perusahaan
Authors: Firmansyah Rahman , Sutomo Hadi
Published: July 2022

Salah satu penyebab terjadinya kerugian pada perusahaan adalah kesalahan manajemen dalam mengambil keputusan karena informasi yang kurang baik dan tidak akurat. Dalam operasional pembelian pada perusahaan yang besar dan memiliki berbagai cabang tentu akan riskan terjadinya kecurangan yang dilakukan oleh karyawan PT. Hero Supermarket Tbk Cabang Giant Yasmin Bogor. Pengendalian internal pembelian diperlukan untuk menjaga aset perusahaan. Dalam hal ini, sistem informasi akuntansi tentunya menjadi peranan penting bagi suatu perusahaan untuk efektifitas pengendalian kinerja karyawan. Dalam penelitian ini penulis menggunakan metode penelitian deskriptif kualitatif. teknik pengumpulan data yang dilakukan dengan cara observasi, wawancara, kuisioner dan dokumentasi.

            Berdasarkan hasil penelitian yang dilakukan pada PT. Hero Supermarket Tbk Cabang Giant Yasmin Bogor menunjukan bahwa pengendalian internal dalam perusahaan sudah cukup baik, Meskipun dari hasil penelitian penulis menemukan kelemahan terkait pengendalian internal yaitu tidak adanya bagian khusus pembelian pada cabang Giant. Sedangkan Sistem informasi akuntansi pembelian yang diterapkan sudah dilakukan dengan baik dan terkomputerisasi sesuai dengan standar operasional yang ada.

 

 

Kata Kunci : Sistem Informasi Akuntansi, Pengendalian Internal, pembelian
Pengaruh Sistem Informasi Akuntansi Dan Pengendalian Internal Terhadap Kualitas Laporan Keuangan Pemerintah Daerah
Authors: Atharrizka Nishrina , Nurjanah Yayuk , Andrianto Toni
Published: July 2022

Penelitian ini bertujuan untuk menguji pengaruh sistem informasi akuntansi dan sistem pengendalian internal terhadap kualitas laporan keuangan pemerintah daerah.

Populasi dalam penelitian ini adalah pemerintah daerah Kota Bogor. Sample penelitian ini menggunakan teknik nonprobability sampling dengan metode sampling insidental yang diperoleh dari kepala sub bagian keuangan, bendahara dan staf bagian keuangan, maka di dapat responden 48 orang responden. Data dikumpulkan dengan menyebarkan langsung kuidioner kepada responden yang bersangkutan. Teknik analisi data yang digunakan adalah analisis regresi berganda, uji t, dan  uji f, dengan bantuan SPSS 26.

Hasil dari penelitian ini menunjukkan bahwa (1)Sistem Informasi Akuntansi (SIA) tidak berpengaruh signifikan terhadap kualitas laporan keuangan, (2) Sistem Pengendalian Internal (SPI) tidak berpengaruh signifikan terhadap kualitas laporan keuangan,.

Kata Kunci : Sistem informasi akuntansi, sistem pengendalian internal, kualitas laporan keuangan pemerintah daerah
Analisis Sistem Informasi Akuntansi Penerimaan Dan Pengeluaran Kas Terhadap Pengendalian Internal Kas
Authors: Carolina Martha Tresya , Pramiudi Udi , Wahyuni Iis
Published: July 2022

Sistem informasi akuntansi merupakan salah satu sarana untuk manejemen dalam melakukan pengendalian internal yang berkaitan dengan penerimaan dan pengeluaran kas agar pelaksanaannya dapat berjalan sesuai dengan rencana dan tujuan yang telah ditetapkan. Penerimaan dan pengeluaran kas merupakan hal yang penting karena merupakan suatu kegiatan yang saling berkesinambungan. Dimana penerimaan dan pengeluaran kas yang terjadi nantinya akan dijadikan sebuah laporan keuangan untuk diberikan kepada direktur agar divalidasi dan diotorisasi.

 

Tujuan penelitian ini adalah untuk mengetahui sistem informasi akuntansi penerimaan dan pengeluaran kas, mengetahui pengendalian internal kas, dan untuk mengetahui sitem informasi Akuntansi penerimaan dan pengeluaran kan terhadap pengendalian internal kas.

 

Metode yang digunakan dalam Penelitian ini adalah metode deskriptif kualitatif yaitu mendeskripsikan objek penelitian berdasarkan fakta dan data yang ada di subjek penelitian kemudian di Tarik menjadi suatu kesimpulan

 

Hasil penelitian menunjukan bahwa sistem informasi akuntansi penerimaan dan pengeluaran kas di PT. Embrio Biotekindo masih belum memadai karena sistem yang digunakan perusahaan tidak berkesinambungan antara penerimaan dan pengeluaran kas.

 

Pengendalian internal kas di PT. Embrio Biotekindo mempunyai tujuan untuk memberikan informasi yang akurat agar dapat berguna bagi perusahaan dalam mengambil keputusan. Dengan dibantu komponen yang mencangkup pengerndalian internal kas seperti lingkungan pengendalian, manajemen resiko, aktivitas pengendalian, informasi dan komunikasi, serta pemantauan.

 

Sistem informasi Akuntansi penerimaan kas dan pengeluaran kas terhadap pengendalian internal kas di PT Embrio Biotekindo dapat meningkatkan pengendalian internal kas karena segala transaksi atas penerimaan dan pengeluaran kas dapat terdata pada sistem. Namun, untuk pelaporan keuangan perusahaan masih menggunakan penginputan manual menggunakan excel.

 

 

 

Kata Kunci : Penerimaan Kas, Pengeluaran Kas, Pengendalian Internal
Pengaruh Kelengkapan Fitur Aplikasi, Kemudahan Transaksi, Dan Potongan Harga Terhadap Keputusan Pembelian Tiket Bioskop Pada Aplikasi TIX ID
Authors: Fauzan Muhammad Irsyad , Sujana Sujana
Published: July 2022

The era of modernization is now increasingly demanding people to adapt to all forms of technology, one of which is a businessman. Many business people are competing to use the internet to promote their business. This study discusses the use of the TIX ID application which also presents the digital world in ordering cinema tickets online. The purpose of this study was to determine: 1) the effect of the completeness of the application features on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 2) the effect of ease of transaction on the decision to purchase a cinema ticket on the TIX ID application in the city of Bogor, 3) the effect of price discounts on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 4) the effect of the completeness of the application features, ease of transactions, and price discounts affect the purchase decision. This study uses independent variables (completeness of application features, ease of transaction, and discounted prices) and the dependent variable (purchase decision). The method used in this research is a quantitative approach. With a total of 215 respondents selected were TIX ID application users in the city of Bogor. To analyze and process data, this study uses LISREL version 8.80 and SPSS version 23. Based on the research, it can be concluded that; 1) completeness of the application features has a positive and significant effect on purchasing decisions by 31% with the acquisition of t-count 4.42, 2) ease of transaction has a positive and significant effect on purchasing decisions by 32% with the acquisition of t-count 4.75, 3) the price discount has a positive effect and significant to the purchase decision of 45% with the acquisition of t-count 2.82, 4) the completeness of the application features, ease of transaction, and discounted prices simultaneously influence the purchase decision of 89%.

 

Keywords: Completeness of Application Features, Ease of Transaction, Discounted Prices, Purchasing Decision
Pengaruh Periklanan Dan Kualitas Produk Smartphone Samsung Terhadap Keputusan Pembelian Konsumen
Authors: Wijaya Kevin Cahaya , Pratomo Anton Widio
Published: July 2022

This study aims to find out the advertising factors and quality of Samsung Smartphone Products can influence purchasing decisions. This study used independent variables (Advertisingand Product Quality) and dependent variables (Purchase Decisions). This study was conducted in Jabodetabek, with data collection method using questionnaires distributed to 160 respondents. Research data is processed using SPSS program. The result of this study is that (1) Advertising has no positive and insignificant effect on Purchasing Decisions on Samsung Smartphones with a regression coefficient value of 0.019 and has a signification value of 0.150. (2) The quality of Samsung Smartphone Products positively and significantly affects the Purchase Decision with a regression coefficient value of 0.617 and has a significant value of 0.000. (3)  Advertising and Quality of Samsung Smartphone Products positively and significantly affects The Buying Interest in Vitatonic Sangobion products with a calculated F value of 2679,234 and greater than F table 3.07 with a significance value of 0.000

 

 

Keywords: Advertising, Product Quality and Purchasing Decisions
Pengaruh Kepercayaan Merek Dan Promosi Penjualan Terhadap Minat Beli Online Di E-Commerce Shopee
Authors: Larasati Dhiya Riska , Fadillah Adil
Published: July 2022

In this era, marketing 4.0 was introduced. Marketing that combines conventional and modern types. Marketing 4.0 can be understood like that. In the era of the digital economy, digital interactions are not enough. In fact, it is precisely at a time when the online world is growing that offline touch has become a strong point of differentiation.

               The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 5 ... The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 50,8%.

 

Keywords: Brand trust, Sales Promotion, and Buying Interest.
PENGARUH LOAN TO DEPOSITE RATIO (LDR) DAN BEBAN OPERASIONAL PENDAPATAN OPERASIONAL (BOPO) TERHADAP PROFITABILITAS BANK
Authors: Kusnadi Nur Kamilah , Sukartaatmadja Sukandi
Published: July 2022

Bank Konvensional adalah lembaga keuangan yang usaha pokoknyamemberikan pembiayaan dan jasa-jasa lainnya dalam lalu lintas pembayaran sertaperedaran uang yang berdasarkan prosedur dan ketentuan yang ditetapkan olehnegara. Mengenai aktivitas penyaluran pembiayaannya, pihak bank perlu berhati-hatikarena ditakutkan akan mengalami resiko likuiditas yang menyebabkan bank tidakdapat memenuhi kewajiban jangka pendeknya dan selain itu bank akan terkenaresiko pembiayaan dari adanya penurunan kualitas pembiayaan yang menyebabkanpembiayaan bermasalah yang dialami bank semakin meningkat. Data yang digunakan dalam penelitian ini adalah data kuantitatif. Dalam penelitian ini penulis menggunakan analisa regresi linear berganda berdasarkanlaporan keuangan bank umum Konvensional dengan sampel pada PT Bank BRI,PT Bank BNI, PT Bank Panin, PT Bank Cimb Niaga, PT Bank Mandiri, PT BankBCA, and PT Bank Danamon. Berdasarkan pengujian hipotesis dengan menggunakan uji f statistik menyimpulkan bahwa LDR dan BOPO berpengaruh secara signifikan terhadapReturn On Asset (ROA) Berdasarkan uji secara parsial LDR berpengaruh negatifdan signifikan terhadap Return On Asset (ROA) dan BOPO juga berpengaruhnegatif secara signifikan terhadap Return On Asset (ROA).
Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia
Authors: Afifah Afra , Zuhdi Saefudin
Published: July 2022

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability.  This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined

 

Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Keputusan Pembelian Produk AMDK SUMMIT
Authors: Apriany Ade , Gendalasari Gen Gen
Published: July 2022

The purpose of this research was to determine the factors of brand awareness and brand imager which can affects customer’s buying decisions on AMDK Sumit. This research use independent variables (Brand Awareness and Brand Image) and dependent variable (Buying Decision). It was conducted in Bogor and spread quisioners to 120 citizen to collect the data. It was processed using SPSS program. The results shows that (1) Brand Awareness has no positive and insignificant effect on customer’s Buying Decision at AMDK Summit with a regression coefficent value of 0,039 and a significant value of 0,885. (2) Brand Image has a positive and significant effect on customer’s Buying Decisions at AMDK Summit with a regression coefficent value of 1,015 and a significant value of 0,000. (3) Brand Awareness and Brand Image have a positive and significant effect on customer’s Buying Decisions at AMDK Summit with an F value of 183,549 and greater than the F table of 3,07 with a significant value of 0,000.
Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian
Authors: Lina Ade , Nurendah Yulia
Published: July 2022

The purpose of this study was to analyze the influence of products, prices, distribution (physical facilities), promotions and purchasing decisions at Super Indo. The population in this study are all consumers who have made purchases at Super Indo. The sampling technique used was purposive sampling, with 100 respondents. Data were collected using a questionnaire as the main instrument, and the questionnaire used a Likert scale to measure respondents' answers. Data testing was performed using SPSS 22 software. The results of this study are as follows: (1) Product (X1) can be concluded that it has a positive effect (2,041> 1.98) on Purchasing Decisions (Y) and is significant. (2) Price (X2) can be concluded to have a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and is significant. (3) Distribution (Physical Facilities) (X3) can be concluded as having a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and significant. (4) Promotion (X4) can be concluded positive (0.457 <1.98) of the Purchase Decision (Y) and not significant. (5) Product (X1), Price (X2), Distribution (Physical Facilities) (X3), Promotion (X4) can simultaneously be concluded to have a positive effect (9,758> 2.47) on the Purchasing Decision (Y) and significant.

 

Keywords: Product, Price, Distribution (Physical Facilities), Promotion, Purchase Decision
ANALISIS KINERJA KEUANGAN KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH BMT ARTHA BAROKAH DI KECAMATAN IMOGIRI
Authors: Zakiah Nur , Wiyono Gendro , Rinofah Risal
Published: July 2022

The research was conducted to see the development of KSPPS BMT Artha Barokah's financial performance in 2015-2019 by looking at aspects: capital, productive asset quality, efficiency, liquidity, cooperative identity as well as aspects of independence and growth.

The research is descriptive quantitative, namely by analyzing financial data and then the results are presented in the form of numbers. The variables studied were the financial performance of KSPPS BMT Artha Barokah with documentation techniques. For data analysis using the instrument of the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and UKM for Health Assessment of Savings and Loans Cooperatives and Sharia Financing Number 07/Per/Dep.6/IV/2016.

From the research results, it is known that the financial performance of KSPPS BMT Artha Barokah in 2015-2019 is seen from: 1) The aspect of capital with the ratio of own capital to total assets is not healthy and the CAR is quite healthy; 2) The quality aspect of earning assets in the ratio of non-performing financing to the number of receivables and current financing, the ratio of risky portfolio financing is in the non-risk criteria while the PPAP ratio is doubtful; 3) The aspect of efficiency in the ratio of operational costs to services is less efficient, the ratio of fixed assets to total assets is good while the ratio of service efficiency is not good; 4) The liquidity aspect of the less liquid cash ratio and the less liquid financing to funds received ratio; 5) aspects of cooperative identity in high gross participation ratio and beneficial PEA ratio; 6) Aspects of independence and growth in low asset profitability ratios, low equity profitability ratios and less service operational independence ratios. Based on the results of the study, the financial performance of KSPPS BMT Artha Barokah was in the fairly healthy category although it had experienced a decline in several aspects.
GAP Analysis Untuk Mengetahui Kinerja Implementasi Program Merdeka Belajar Kampus Merdeka
Authors: Mutmainah Isbandriyati , Yulia Iis Anisa , Marnilin Feni , Mahfudi Ahmad Zaid
Published: July 2022

ABSTRACT

This study aims to analyze the performance of the MBKM Economiic Faculty Nusa Bangsa University’s program implementation. The analytical method used are gap analysis and paired sample t-test by comparing student perceptions of student performance and student expectations of the importance of MBKM implementation and Economiic Faculty services in the MBKM program. The sampling method is saturated sampling, and the number of respondents is 142 students. By using gap analysis, the results showed that there was a gap between the perceived performance of students and expectations of the level of importance in both the implementation of the MBKM program and the quality of Economiic Faculty services in the implementation of MBKM. By using a different paired sample t-test, the results showed that there was a significant difference between the perceived performance of students and the level of importance of the MBKM program both in the implementation and quality of FEB services in the implementation of MBKM. The management of Economiic Faculty UNB needs to carry out a planned and structured evaluation of the implementation of the MBKM program so that the objectives of the program that are already good, can be implemented properly, and need to involve students in determining the MBKM program that is held so that there is harmony between the wishes of the manager and the needs of students regarding the benefits that will be obtained from student participation in the MBKM program.

 

Keywords: Importance, Performnace, Service Quality, MBKM
Support Gap for Teachers in Nigerian Secondary Schools
Authors: Afolabi Popoola , Fawziyah A. Belo
Published: July 2022

Earlier research showed that no matter the level of pre-service training in preparation, most teachers need support for proper functioning in the classroom and school. However, the extent and areas of support for teachers varied from place to place. This article investigates the gaps in the support for teachers in Nigeria. Survey data for the study were collected from 2000 secondary school teachers in 3 states in Nigeria. A self-designed research instrument tagged "Teachers' Support Gap Questionnaire" was administered to the respondents. The instrument was subjected to the usual validation procedure, which yielded a reliability coefficient of 0.78. Findings from the study showed that Nigerian teachers faced challenges in the areas of students’ discipline in the classrooms and student-parent-related issues; hence, they indicated the need for support. It was therefore recommended, among others, that staff meetings are held more regularly, and discussions focus on professional matters. It was also suggested that teachers' improvement programmes in the form of workshops should be more regular. Such programmes should focus on areas where teachers indicated the need for support.
Determinants Factors of Digital Financial Services Adoption and Usage Level: Empirical Evidence from Ghana
Authors: Anane Isaac , Nie Fengying
Published: July 2022

Digital Financial Services (DFS) have the potential to benefit people in poverty in developing economies significantly. DFS provides a variety of economical, convenient, and secure financial services. However, the DFS adoption rate is slow in Ghana due to being over-reliant on personal cash delivery. Substantial variation in adoption levels across important socio-demographic characteristics is another factor. Using a representative national dataset from Ghana, this study explored digital financial services adoption determinants. It quantified the role played by each of the six incorporating factors and controlled four socio-demographic characteristics. The work also assessed the adoption level among key socio-demographic groups. The determinants of DFS are estimated using logit specification, and average marginal effects are computed. The logit model indicated that effort expectancy, awareness, facilitating conditions, transaction cost, security and privacy, and self-efficacy positively influence DFS adoption and increase DFS adoption by 0.7%, 2.3%, 28.5%, 3%, 2.1%, and 2.4%, respectively. Additionally, the results indicated a significant disparity in adoption levels across key socio-demographic variables, including education level, gender, urban and rural residence, and administrative regions of Ghana. Given the substantial influence of facilitating conditions and transaction costs on DFS adoption, we argue that it would be advisable to incorporate digital infrastructure development and lower transaction cost measures into the planning of any intervention.
Efficacy and safety of Anti-angiogenesis combined with chemoradiotherapy in the treatment of locally advanced cervical cancer: A Meta-Analysis of Randomized Controlled Trials
Authors:   The Affiliated Hospital of Xuzhou Medical University, Zou Yihua , Tong Fangqin , Guan Meng , Bi Chun , Wang Xia
Published: July 2022

Review question / Objective: To Systematicly evaluate of the clinical efficacy and safety of the combination of anti-angiogenesis and simultaneous radiotherapy in the treatment of cervical cancer. Condition being studied: Locally advanced cervical cancer. We searched databases including PubMed, Cochrane Library, Embase, Web of Science CNKI, Wanfang, VIP and CBM, and the International Clinical Trial Registry Platform (ICTRP) and the Chinese Clinical Registry(ChiCTR) to collect the clinical studies about the randomized controlled trial (RCTS) of anti-angiogenic drugs (mainly Endu, apatinib and bevacizumab) combined with chemoradiotherapy in the treatment of cervical cancer. The time limit is from the establishment of the database to April 2022. RevMan 5.4 software was used to analyze the short-term efficacy and the incidence of adverse reactions.
KARAKTERISTIK FISIKOKIMIA DAN ORGANOLEPTIK BAKSO IKAN JELAWAT (Leptobarbus hoevenii) YANG DISUBTITUSI DENGAN JANTUNG PISANG KEPOK (Musa paradisiaca formatypica)
Authors: Mopangga Aprilia Vinola Cahyani , Limonu Marleni , Antuli Zainudin
Published: July 2022

Penelitian ini bertujuan untuk mengetahui karasteristik fisikokimia dan organoleptik pada pembuatan bakso ikan jelawat yang disubtitusi dengan jantung pisang kepok. Pengujian analisis proksimat, organoleptik dan kekenyalan. Data dianalisis dengan uji statistik Analisis of Variance (ANOVA) pada taraf α = 5% menggunakan program Microsoft Excel 2007 dan aplikasi SPSS v. 20, bila terdapat perbedaan nyata antara perlakuan, maka dilanjutkan dengan uji beda Duncan Multiple Range Test (DMRT). Hasil penelitian menunjukkan perlakuan konsentrasi penambahan 60 gr jantung pisang kepok pada bakso ikan jelawat merupakan hasil terbaik, yang meliputi parameter aroma dengan skor 5,3 (agak suka), rasa dengan skor 5,7 (suka), serta keseluruhan dengan skor 5,3 (agak suka). Karasteristik fisik (tekstur analyzer) tingkat kekenyalan bakso ikan jelawat dengan penambahan jantung pisang kepok pada penelitian ini dengan nilai berkisar 341,97 – 515,53 gram/Force. Penambahan jantung pisang kepok dalam pembuatan bakso ikan jelawat pada penelitian memiliki karakteristik fisikokimia yang sesuai dengan standar bakso ikan menurut SNI 7266:2014, dengan hasil terbaik ditunjukkan perlakuan konsentrasi penambahan 60 gr jantung pisang kepok pada bakso ikan jelawat dengan nilai kadar air sebesar 63,9%, protein sebesar 15,71%, serat kasar sebesar 3,3912%.
MODIFIKASI TEPUNG UBI JALAR UNGU (Ipomea batatas L.) DENGAN METODE FERMENTASI DAN APLIKASINYA DALAM PEMBUATAN ROTI TAWAR
Authors: Mustapa Novrianty , Liputo Siti Aisa , Une Suryani
Published: July 2022

Roti tawar merupakan salah satu olahan pangan dengan bahan baku utama yaitu tepung terigu. Penelitian ini bertujuan untuk mengetahui pengaruh formulasi tepung termodifikasi ubi jalar ungu dan tepung terigu, serta karakteristik fisikokimia produk roti tawar yang dihasilkan. Rancangan yang digunakan pada penelitian ini adalah Rancangan Acak Lengkap (RAL) dengan 4 perlakuan 3 kali ulangan yaitu F0 (tepung terigu 50: 50 tepung ubi ungu), F1 (tepung terigu 40 : 60 tepung modifikasi ubi jalar ungu), F2 (50 tepung terigu : 50 tepung modifikasi ubi jalar ungu), F3 (tepung terigu 60: tepung modifikasi ubi ungu 40). Hasil penelitian perbandingan konsentrasi tepung terigu dan tepung modifikasi ubi jalar ungu memberikan pengaruh nyata (P0,05) terhadap daya kembang, protein, dan kadar antioksidan. Hasil organoleptik menunjukkan perlakuan memberikan pengaruh nyata (P0,05) terhadap aroma, rasa, dan tekstur roti tawar, namun perlakuan tidak memberikan pengaruh nyata (P0,05) terhadap warna roti tawar yang dihasilkan. Perlakuan terbaik tepung termodifikasi terdapat pada perlakuan F1 yaitu protein 11,4% , daya kembang 10,06%, kadar antioksidan 20,13%, dan hasil uji organoleptik dengan perbandingan 60 gr tepung terigu dan 40 gr tepung modifikasi ubi jalar ungu merupakan hasil terbaik, dengan skor masing-masing pada parameter aroma 5,77%, warna 5,27%, rasa 5,5%, dan tekstur 5,63.
STUDI PENGGUNAAN KEMASAN VAKUM DAN NON VAKUM TERHADAP MUTU OLAHAN BOLA SINGKONG SAGELA (HOT BOSS) PADA PENYIMPANAN BEKU
Authors: Hanafi Sabrini , Limonu Marleni , Maspeke Purnama Ningsih
Published: July 2022

AbstractPemanfaatan singkong sebagai upaya untuk meningkatkan nilai ekonomi dapat dilakukan dengan pengolahan menjadi olahan Hot Boss beku yaitu olahan yang dibuat dari singkong rebus dan sambal ikan roa, dibentuk bulat, dilumuri dengan putih telur dan tepung panir kemudian langsung di goreng atau di bekukan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kemasan vakum dan non vakum terhadap mutu dan masa simpan olahan Hot Boss pada penyimpanan beku. Penelitian ini menggunakan metode Rancangan Acak Lengkap (RAL) 1 faktor yaitu metode pengemasan dengan 2 taraf perlakuan yaitu Hot Boss yang di kemas secara vakum dan Hot Boss di kemas secara non vakum dengan masing – masing perlakuan di ulang sebanyak 3 kali sehingga di dapat 6 unit percobaan. Pengujian proksimat dilakukan untuk mengetahui kandungan gizi Hot Boss. Parameter penurunan mutu yang di uji adalah TVBN, pH dan TPC dengan lama waktu pengamatan 0, 15, dan 30 hari. Data analisis dengan uji statistik Analisis Of Variance (ANOVA) pada taraf α = 5% menggunakan Microsoft excel 2017, bila terdapat perbedaan nyata antara perlakuan, maka dilanjutkan dengan uji lanjut BNT (Least significant different). Hasil penelitian menunjukan karakteristik kimia Hot Boss meliputi kadar air 57,89%, Kadar protein 14,40%, kadar lemak 5,02%, kadar abu 2,86% dan kadar karbohidrat 19,83%. Pengemasan vakum lebih efektif mempertahankan mutu Hot Boss dibandingkan dengan pengemasan non vakum.
KAJIAN PROSES PEMBUATAN EDIBLE FILM DENGAN PENAMBAHAN GLISEROL DARI PATI JAGUNG MOTOROKIKI (Zea Mays L.) TERMODIFIKASI
Authors: Uge Nining , Maspeke Purnama Ningsih , Liputo Siti Aisa
Published: July 2022

Edible film merupakan kemasan yang berbentuk lapisan tipis yang yang dapat dikonsumsi karena terbuat dari bahan yang diperoleh dari tumbuhan seperti biji-bijian dan umbi-umbian. Gliserol sebagai plasticizer digunakan untuk fleksibilitas film. Tujuan dari penelitian ini  untuk mengetahui karakteristik fisik mekanik edible film dengan varian konsentrasi gliserol. Rancangan penelitian yang digunakan pada penelitian ini adalah Rancangan Acak Lengkap (RAL) satu faktor dengan tiga perlakuan A1=30%, A2=35% dan A3=40% gliserol , dan tiga kali ulangan. Hasil penelitian menunjukan bahwa penggunaan gliserol berpengaruh nyata terhadap ketebalan, kuat tarik dan elongasi tetapi tidak memberikan pengaruh nyata pada laju trasnmisi uap air. Perlakuan terbaik terbaik edible film dengan beberapa variasi konsentrasi gliserol yaitu pada konsentrasi 30% gliserol dengan ketebalan 0,47 mm, kuat tarik 2,28 N/cm2 , elongasi 17,47% dan laju transmisi uap air 0,535g/m2). Kata Kunci :   Edible Film, Pati Jagung, Modifikasi Pati
PENGARUH PENAMBAHAN TEPUNG DAUN KELOR TERHADAP KUALITAS ROTI DENGAN BERBAHAN DASAR TEPUNG SUKUN
Authors: Helingo Zuldin , Liputo Siti Aisa , Limonu Marleni
Published: July 2022

Tepung sukun diketahui manfaatnya karena secara keseluruhan memiliki kandungan gizi yang baik, upaya diversifikasi tepung sukun salah satunya dengan pembuatan roti. Penambahan tepung daun kelor dalam pembuatan roti ini bertujuan untuk memperkaya gizi roti terutama pada kandungan protein, karena tepung daun kelor diketahui mengandung 23,37% kadar protein. Tujuan penelitian ini untuk mengetahui pengaruh penambahan tepung daun kelor terhadap kualitas roti dengan berbahan dasar tepung sukun. Rancangan penelitian yang akan digunakan pada penelitian ini adalah Rancangan Acak Lengkap (RAL) dengan 4 perlakuan 3 kali ulangan dengan konsentrasi penambahan tepung daun kelor (Kontrol, 3%, 5%, 7%). Hasil penelitian menunjukan bahwa roti manis yang terbaik adalah pada konsentrasi perlakuan tepung daun kelor 7% kadar air (25,84%), kadar protein (29,42%), nilai tekstur (381,6 gf), perlakuan 3% pada daya kembang (4,5%), warna disukai panelis (5,33), aroma disukai panelis (4,73), rasa disukai panelis (4,93), dan tekstur disukai panelis (5,1).
KARAKTERISTIK KIMIA MINUMAN ISOTONIK BERBAHAN BAKU AIR KELAPA (Cocos Nucifera) DAN EKSTRAK JERUK LEMON (Citrus Limon)
Authors: Pakaya Sukma , Une Suryani , Antuli Zainudin
Published: July 2022

ABSTRAKAir kelapa dan jeruk lemon memiliki kandungan mineral dan asam sitrat yang dapat diolah menjadi minuman isotonik. Minuman isotonik adalah minuman yang berfungsi bagi kesehatan tubuh manusia. Penelitian ini bertujuan untuk mengetahui tingkat kesukaan dan karakteristik kimia minuman isotonik berbahan baku air kelapa dan ekstrak jeruk lemon. Penelitian ini dilaksanakan selama 1 (satu) bulan, yaitu untuk mempersiapkan bahan baku air kelapa dan jeruk lemon, mengekstrak jeruk lemon, dan pembuatan minuman isotonik. Serta pengujian pH, Total Gula, Mineral (K dan Na), dan Uji Organoleptik. Data dianalisis dengan uji statistik Analisis of Variance (ANOVA) pada taraf α = 5% menggunakan program Microsoft Excel 2007, Bila terdapat perbedaan nyata antara perlakuan, maka dilanjutkan dengan uji lanjut Duncan Multiple Range Test (DMRT). Berdasarkan hasil uji karakteristik kimia dan organoleptik minuman isotonik berbahan baku air kelapa dan ekstrak jeruk lemon perlakuan terbaik diperoleh pada minuman isotonik air kelapa muda 80% dan ekstrak jeruk lemon 13%, yang memperoleh skor penilaian terhadap warna dengan rerata 5,53 (suka), aroma 4,37 (netral), dan rasa 5,77 (suka). Minuman isotonik pada perlakuan terbaik memiliki pH 4,1, total gula 12%, natrium 413,479 mg/kg, kalium 167,888 mg/kg.
ANALISIS FISIKO-KIMIA DAN ORGANOLEPTIK MAYONNAISE BERBAHAN DASAR BUAH ALPUKAT (Persea americana)
Authors: Utami Mooduto Intan Putri , Liputo Siti Aisa , Antuli Zainudin
Published: July 2022

ABSTRAKBuah Alpukat menyimpan aleic acid yang terbukti mampu menambah kadar lemak sehat dalam tubuh dan dapat menjaga diabetes, sehingga terlalu baik untuk digunakan menjadi bahan tambahan pada pembuatan mayonnaise. Penelitian ini bertujuan untuk menentukan pengaruh perbandingan minyak nabati dan buah alpukat pada sifat fisiko-kimia dan organoleptik mayonnaise. Rancangan yang digunakan pada penelitian ini adalah Rancangan Acak Lengkap (RAL) faktor tunggal, dengan tiga kali ulangan yaitu perbandingan minyak sawit dan buah alpukat. Data yang diperoleh di analisis menggunakan Analisis Of Variance (ANOVA) dengan taraf kepercayaan α = 0,05, serta dilakukan uji lanjut Duncan’s Multiple Range Test (DMRT) untuk memahami perbedaan antara perlakuan dengan menggunakan aplikasi SPSS versi 20. ). Hasil penelitian menunjukkan, dari empat perlakuan mayonnaise berbahan dasar buah alpukat didapatkan perlakuan terbaik yang disukai adalah perlakuan P3 hasilnya meliputi kadar air 37,27%, kadar lemak 48,93%, asam lemak bebas 0,88%, viskositas 42500.00%, pH 4,23%, aroma 5,3% (agak suka), rasa 6,1% (suka), warna 6,2% (suka), tekstur 6% (suka).