bluuebunny/crossref_metadata_2025 huggingface dataset:
“Post-Truth”: Diversified Visual Expression of Social Issues
Authors: Zhang Fan , Lu Jingyu
Published: July 2024

The movie “Post-Truth” was released in 2023, which, as always, continues its director Da Peng’s direction of comedy creation while having a new expansion. In this commercial comedy film, Da Peng incorporates emerging elements such as livestreaming and room escape, and shows social issues such as cyber violence, rumor spreading, and school bullying, which are closely related to the current reality. The film expresses serious social issues in a comedic way. This article will focus on the Chinese chivalrous spirit, genre hybridity, audiovisual presentation and imagery expression of the film, analyzing its diversified visual expression of social issues.
Security Risks in Computer Networks and Application of Data Encryption Techniques
Authors: Glen Jode
Published: July 2024

With the rapid development of science and technology, people through the computer network for the transmission and exchange of information and data is more and more convenient. This paper analyzes the current situation of computer network security, hidden dangers and the principle of data encryption technology, and discusses the application of data encryption technology in computer network security.
The Impact of the New Online Trading Platform Temu’s Influence on Current Market.
Authors: Feng Yihang
Published: July 2024

On 1 Sept 1st, 2022, the American version of Chinese “PinDuoDuo” called “Temu” has been published. Since its launch, Temu has made a significant impact on the market by offering consumers a wide range of affordable products from around the globe. Its entry into e-commerce has intensified competition, prompting other retailers to re-evaluate their pricing, supply chain and customer service strategies to stay competitive. Ironwood's influence extends beyond pricing; It is reshaping consumer expectations for product variety and delivery times, thereby setting new standards for the online shopping experience. As such, its existence encourages innovation and a customer-centric approach throughout the e-commerce industry. This paper compares two famous American online trading platforms’ past and forecasted data using Arima model. The study mainly shows the people who want to invest into the stock market of Temu and the people who may want to hold the stocks for the Amazon and Ebay. Also, it profoundly thinking about the efficiency of Chinese model of online trading platform application in America. This research underscores the evolving nature of the e-commerce industry, marked by the entry of disruptive newcomers like Temu that challenge established business models. However, it also reflects the adaptive capacity of entrenched market leaders to navigate through such disruptions and maintain their competitive edge over the long term.
The new media environment effect on travel consumption among Generation Z in China
Authors: Yang Liwen
Published: July 2024

In recent years, with the rapid development of the Internet era leading to sustained economic growth, people's consumption level continues to rise, which triggered a growing demand for social tourism. Among them, Generation Z, as a group growing up on the Internet, has higher consumption power and willingness to consume. They play an important role in promoting the development of the consumer market and have slowly become the main force in the tourism market. Therefore, studying the tourism consumption characteristics of Generation Z in the new media environment is the key element for the breakthrough and development of the tourism market. Through literature integration and questionnaire survey, this paper analyses the tourism consumption behavior of the Generation Z group when using new media, explores the close relationship between Generation Z tourism and new media marketing, and gives suggestions on the future development of new media tourism marketing for the Generation Z from different aspects.
The Relationship between Music Preferences and Personality Traits
Authors: Liu Ziyu
Published: July 2024

There is a certain relationship between music genres and personality traits. Generally speaking, individuals who enjoy classical music may be more open-minded and creative, while those who prefer pop music might be more extroverted and sociable. Fans of heavy metal music may lean towards adventurous tendencies, whereas individuals who enjoy jazz music might be more emotionally stable. However, these trends are not absolute, as individual differences and factors such as culture, education, and experiences can also influence the relationship between music preferences and personality traits. It's worth noting that this relationship may change over time and with experiences. Music preferences are closely related to an individual's mental health and emotional processing. Studies suggest that choosing particular genres of music enables individuals to more effectively manage stress, regulate emotions, and potentially alleviate symptoms associated with anxiety and depression. This relationship between music and mental health further emphasizes the importance of in-depth research into the connection between music preferences and personality traits.
A Probable Future of Constitutional Review in China
Authors: Wang Lantian
Published: July 2024

State power has a natural tendency to violate private rights. Inadequate protection of fundamental rights reflects the lack of institutional safeguards. Based on the current inadequacy of fundamental rights protection in China, an institutional reform to the constitutional review system is necessary. The paper first analyzes the supremacy of the Constitution and the legitimacy of constitutional review. Further, it examines the three main review models of the significant constitutional countries in the world, compared with the currently implemented constitution review system in China. Considering the specific conditions of Chinese society, recognizing the structural shortages of the current system, and pointing out the infeasibility of the judicial review model in China, this paper argues that a constitutional review model where an independent review subject conducts the review can solve the problem of lack of independence while simultaneously adapting to the political tradition of China's People's Congress system. This future system is envisioned in the hope that it will better uphold the authority of the Constitution, regulate the administrative power, and thus protect the constitutional rights of citizens.
Analysis of the Multiplicity of Female Consciousness in Lee Chang-dong’s Film Poetry
Authors: Li Mengting
Published: July 2024

Korean director Lee Tsang dong, who comes from a writer background, is skilled in depicting marginalized individuals at the bottom of society and using them as the main subject to examine Korean society and culture with critical realism techniques. As a creator of critical realism style, Li Cangdong discusses human nature and society from a female perspective in many of his works. Starting from “Miyang”, Li Cangdong attempts to discuss women’s self redemption. The emergence of Poetry further affirms the power of women. Zhao Nanzhu said, “In a male centered and patriarchal society, even women can develop a male centered and patriarchal way of thinking.” In a patriarchal society, there is a significant difference in social status between men and women. Despite the continuous development and changes in society, women are still not respected, and this feudal ideology is particularly prevalent in South Korea. This distorted concept also leads to women being gradually objectified and lacking in self-awareness. The article analyzes Li Cangdong’s film Poetry from the perspective of female consciousness, aiming to explore the multiplicity of female consciousness.
Research on the Application of Sustainable Building Design in Civil Architecture
Authors: Gu Chen
Published: July 2024

With the development of the global economy and the growth of the population, the construction industry accounts for an increasing share of global energy consumption and carbon dioxide emissions. Therefore, there is an urgent need to reduce energy consumption and carbon emissions. However, people are increasingly demanding higher quality of the built environment and pursuing healthy, comfortable and safe living and working environments, and green buildings and sustainable buildings are effective means to meet these demands. Starting from the application of sustainable building design in civil buildings, this paper discusses the connotation and principle of green building design, as well as the application of green building design in site selection, lighting, ventilation, water saving, window energy saving, solar photovoltaic and other aspects. The conclusion shows that in the context of national carbon neutral strategy, green buildings can reduce emissions, protect the environment, and improve living comfort and human health, thus achieving energy saving goals.
Study on the Balanced Development of Education in the Yi Ethnic Area of Liangshan under Rural Revitalization
Authors: Zhu Yuhui , Liu Fei
Published: July 2024

Talent revitalization is the basis of rural revitalization, so talent revitalization must pay attention to the compulsory education in rural areas. Compulsory education, as an important part of the national education program, promoting the balanced development of compulsory education is conducive to improving the quality of the population and narrowing the gap between urban and rural areas. However, due to its location in remote mountainous areas, weak economic foundation and lack of high-quality education resources, there are obvious differences in educational investment, teaching staff and teaching quality in the balanced process of compulsory education in Liangshan Yi area and urban schools. Therefore, in order to improve the balanced development of compulsory education in Liangshan Yi area, it is necessary to start from the following aspects: first, to speed up the construction of regulations and improve the investment mechanism of educational funds; second, to optimize the teaching structure of teachers and smooth the learning and communication channels of teachers; and third, to strengthen the top-level design and promote the sharing of excellent educational resources.
Explore the Application and Development of Minimalism in Product Design
Authors: Ye Fei
Published: July 2024

In the early 20th century, Germany was the first country to prevail in “Minimalist Design”, and then it became the mainstream rationalist spirit in Germany at that time, such rationality comes from two sides which are science and humanism. However, from the aspect of scientism, the progress of science can make the future of mankind better, while from the aspect of humanism, it is the spirit of humans themselves. So, “Minimalist Design” is a reflection of this rationalism. Then with the change of the times, the pace of social life has accelerated, “Minimalist Design” has become a mainstream concept in today’s society. “Minimalist Design” brings endless convenience to human beings, but also explains that products do not necessarily need a lot of fancy design to join it. Therefore, this research will first elaborate on and interpret the idea of “Minimalist Design”, secondly, the structural framework of “Minimalist Design” is analyzed, and the products designed by some famous “Minimalist” designers are analyzed.
The 14th-Century Black Death and the Church of England’s Response
Authors: Chen Yuxuan
Published: July 2024

The Black Death spread to Britain in 1348 and rapidly spread to various regions, bringing an indelible impact on the British population, economic and social order. The subject of this paper is the English church’s response to the Black Death and the impact on the church after the plague. In the concept of “scourge”, the church regarded the plague as God’s punishment for the people. In response, it mainly confessed and prayed, and established new cemeteries to bury the increasing dead, and strengthened the supplement of vacant church positions. Although these measures have not achieved much effect, they have partly helped to quell social panic. After the Black Death, the public and intellectuals gradually produced disappointment and skeptical attitude towards the church, and various anti-church heresy rose, people began to pay attention to their own happiness, people-centered and opposed the divinity, which not only promoted the liberation of the mind, but also enhanced the optimistic and enterprising spirit.
Creativity-performance Relationship: The Moderating Role of Working Engagement and Mindfulness
Authors: Wu Yutong
Published: July 2024

Employee creativity is a widely studied quality in the workplace. There are accumulated findings and contrary conclusions in the creativity-performance relationship literature. This paper screens and summarizes the existing paper about the relationship between creativity and job performance. Extra ideas and further conclusions are developed. The social background highlights the significance of the research: the technology-driven economy and competitive market inspire organizations to train for creative minds and hands. Employee creativity itself is a positive predictor of job performance, while interacting with various factors related related with workforce production. Creativity mediates working engagement which boosts job performance. Also, there is a mutual promotion between creativity and mindfulness, which stimulates work performance. As a supplement, the paper discusses the specific situations where these positive factors fail to produce the expected outcome. Based on the findings, management suggestions are given to improve the transformation from creativity and job performance. Paradoxical leadership behaviors and entrepreneurial leadership embodied in high-performance working systems are introduced. This paper further identifies the key elements to achieve the potential of these methods. The conclusion is that creativity mediates working engagement and mindfulness to lean towards positive job performance when the individuals focus on the valuable points according to the real work context.
Research on Prediction of Key Points in Tennis Matches Based on Neural Network and Momentum Analysis
Authors: Lu Yiwen
Published: July 2024

In modern sports, advanced data analysis sheds light on match dynamics. Our study focuses on momentum and leverage in Wimbledon 2023 matches using ATennision Model, a neural network model with Transformer architecture. We analyze winning transitions and key turning points by tracking real-time changes in winning percentages, our model obtains an average accuracy of 94.1%. Leverage, the impact of specific points on overall match outcomes, is a key metric. We quantify leverage effects and assess momentum's influence on match flow. Statistical tests challenge the belief that momentum is insignificant. We develop a Turning Point Prediction model for strategic guidance and achieve high predictive accuracy. Our study enhances understanding of tennis dynamics and equips players with strategies to capitalize on or counteract momentum shifts, aiming to decode winning transitions in this dynamic sport.
Research on the Current Situation of "567 Ceramics" in the Era of Live Broadcasting
Authors: Liu Tao , Li Yingying , Li BuSheng , Liu Bingxiang
Published: July 2024

With the deepening of internet technology and the convergence of internet traffic towards social interactions, the Douyin platform has become one of the entry points to the e-commerce platform through the social interaction between anchors and fans. The e-commerce model of "live streaming with goods" has become increasingly popular In 2020, influenced by the COVID-19 pandemic, live streaming with goods experienced explosive growth. Ceramic products have also shifted from the traditional offline ceramic market to online digital ceramic consumption. The pan-entertainment of mass media and the consumer group's shallow understanding and cultural grasp of "567 ceramics" necessitate effective communication of the traditional ceramic cultural value system. This paper takes several Douyin accounts such as "Factory 567 Ceramics", "Tu's Old Ceramic Warehouse", and "Jingxiang's Old Ceramic Warehouse" as research subjects. Based on the principle of comparability, it analyzes the current situation of live broadcasting development from five aspects: user scale, live audience portrait, sales data, work data, and return rate. It seeks to identify problems and countermeasures to aid the better and faster development of ceramic art.
The PDCA(Plan-Do-Check-Act) Cycle’s Roles in Food Quality Improvement
Authors: Shi Rui
Published: July 2024

The rising occurrence of food quality incidents in China has greatly diminished consumer trust and endangered market stability, highlighting the urgent requirement for enhanced quality management systems in food firms. This article examines the use of the PDCA(Plan-Do-Check-Act) cycle as a strategic framework to improve food quality management at Hangzhou Lele Food Factory. The analysis identifies specific flaws in the factory's existing quality management methods and applies the PDCA(Plan-Do-Check-Act) cycle to develop focused interventions to rectify these deficiencies. Which also identified several problems in the factory's routine operations, including inadequate operation of the quality management system, poor traceability of company food products, a rough food production process, and insufficient investment in quality management resources. In addition, the article presents a systematic approach for incorporating the PDCA(Plan-Do-Check-Act) cycle into daily operations, with a focus on continuous improvement methods that seek to enhance regulatory compliance and restore consumer confidence. The utilization of this cycle has led to significant enhancements in procedural transparency and operational efficiency, setting a standard for the adoption of the PDCA(Plan-Do-Check-Act) cycle in comparable industrial environments.
A Brief Discussion on Understanding GNSS and Navigation Engineering
Authors: Gao Jiawei
Published: July 2024

Navigation and positioning technology is used to determine the location of objects and guide their movement, and it is widely applied in fields such as transportation, logistics, mobile applications, and the military. The main technologies include Global Navigation Satellite Systems (GNSS), such as the United States' GPS, Russia's GLONASS, Europe's Galileo, and China's BeiDou system. These systems provide global positioning services. Satellite-Based Augmentation Systems (SBAS) enhance positioning accuracy and reliability through ground stations. Additionally, Inertial Navigation Systems (INS) calculate position by measuring acceleration and angular velocity, often in combination with GNSS. Radio positioning technology utilizes cellular base stations and Wi-Fi signals for positioning, suitable for urban and indoor environments. Bluetooth positioning and Ultra-Wideband (UWB) positioning use short-range beacons and high-frequency signals to provide high-precision indoor positioning. Visible Light Positioning (VLP) and acoustic positioning use light signals and sound waves, respectively, for positioning in specific environments. These technologies are used in transportation for vehicle navigation and intelligent transportation systems, in logistics management for tracking the location of goods, in Geographic Information Systems (GIS) to provide geographic data support, in mobile applications to support location-based services (LBS), and in the military for target positioning and missile guidance. In the future, navigation and positioning technology will advance towards higher precision, wider coverage, and greater reliability, supporting emerging applications such as autonomous driving, smart buildings, and the Internet of Things (IoT).
Research of Biosensors Based on Nanomaterials
Authors: Yang Zhanming
Published: July 2024

With the continuous advancement of science and technology, the application of nanomaterials in the field of biosensors is becoming increasingly widespread. Nanobiosensors are widely used due to their high sensitivity, selectivity, small size, and low cost, finding applications in medical diagnostics, environmental monitoring, biotechnology, and industrial automation, among others. This paper primarily discusses the research progress of biosensors based on nanomaterials and their applications in biological detection and medical diagnosis. It introduces the working principles of nanomaterial-based biosensors, provides practical application cases of nanomaterial biosensors in various fields, such as protein detection, DNA detection and pathogen detection. And this paper also looks forward to the prospects, as well as the advantages and disadvantages, of nanomaterial-based biosensors. With the deepening of nanomaterial research and the continuous innovation of technology, biosensors based on nanomaterials are expected to play an increasingly important role in biological detection, medical diagnosis, and biomedical research. Simultaneously, they also hold the potential for widespread application in clinical diagnosis, biosecurity, and environmental protection.
Penggunaan Instagram sebagai Media Dakwah di Masjid
Authors: Maolana Lutfi , Sobar Amin , Mahmudah Mahmudah , Mularsih Evi Risky
Published: July 2024

The main objective of this research is to explore the role of Instagram in Masjid Ash-Shomad Tangerang City. It focuses on how Instagram is utilized for socializing mosque activities and religious outreach. The study employs a qualitative approach with field methods. Data from observing the mosque's Instagram account are used to understand the content of religious outreach. The content production process is meticulously documented. Semi-structured interviews are conducted for comprehensive insights. Systematic data analysis involving reduction and triangulation ensures validity. The findings indicate that the use of Instagram by Masjid Ash-Shomad Tangerang City for religious outreach is crucial for socialization and social interaction. The platform disseminates information about religious activities such as worship training, Quran recitation, Islamic arts and culture, and major religious observances. Features like photo posts, videos, and Instastories enable effective communication with congregants and the broader community, conveying relevant religious messages. Instagram also expands the mosque's social network, promotes social activities, and supports distance religious education. However, risks such as negative impacts and the potential lack of direct interaction between preachers and audiences should be mitigated through wise management and attention to ethics. Enhancing open feedback mechanisms is necessary to strengthen relationships with congregants and audiences.
Does a Soda Tax Make Sense? A Dual-City Survey Study in Philadelphia and Oakland
Authors: Ge Jialin
Published: July 2024

The implementation of soda taxes as a public health measure to curb sugar-sweetened beverage consumption has gained significant attention in recent years. Through a dual-city survey conducted in 2017 and 2018, we gathered data on consumer behavior, merchant decision, and tax impact on beverage consumption patterns. The results of the DID study showed that after the implementation of the SSB tax in Philadelphia in 2017, the consumption of SSB beverages changed significantly. However, in Oakland, there was a slight change after 2018. Additionally, the tax has been well-received by a considerable portion of the population, with a majority expressing support for its continuation. However, combined with the data analysis, I found that under the influence of different consumer pass-through rates, the actual implementation effects of sugar tax in Philadelphia and Oakland are different. The consumption of SSBs in Philadelphia decreases and the consumption of alternative goods increases, while the consumption of SSBs and alternative goods in Oakland decreases significantly and simultaneously. This study will provide arguments for the debate on the effectiveness and acceptability of SSB taxes as a public health intervention by analyzing the reasons for differences in actual implementation of policies between the two cities, while providing new analytical directions for policymakers.
Analysis of Marketing Environment and Strategy of Li Ning Company - Based on SWOT and PEST Perspective
Authors: Liu Tiancheng
Published: July 2024

In recent years, China's sporting goods industry has been booming. After experiencing development pains such as blindly expanding stores in the post-Olympic era, Li-Ning observed the boom in physical exercise and the trend of consumer upgrading and carried out a comprehensive upgrade of its brand, ushering in a major opportunity for development. This paper tries to analyze the marketing environment and competitive situation of Li-Ning through SWOT and PEST models:in the political environment, the country has positioned a new direction for the adjustment of the sports industry; in the economic environment, China is sitting on the world's largest consumer market; in the social environment, Chinese consumers are paying more and more attention to health and sports; in the technological environment, the big data technology obtains more information for the enterprise's marketing strategy, and the functional technology at the production also improves the quality of the enterprise's products. In the analysis of advantages, Li Ning has the advantages of popularity, specialized products, and active publicity; in the analysis of disadvantages, the enterprise also has the disadvantages of unclear product positioning, single sales channel, and chaotic management structure; in the analysis of opportunities, the arrival of the era of all-name fitness and e-commerce gives Li Ning a bright future; in the analysis of threats, the foreign brands with traditional advantage and catching up domestic brands, making the competition in the sporting goods industry more intense. In this paper, some rationalization suggestions for the future development of Li Ning are also presented.
Research of Forecasting Chinese Gross Domestic Product Based on Auto Regressive Integrated Moving Average Algorithm and Linear Regression Model
Authors: Zhang An
Published: July 2024

Gross domestic product (GDP) is an important indicator for measuring a country's economic development level. By studying GDP, it can analyze the economic structure of a country or region, determine the development trend of a country. GDP is widely applied in fields such as macroeconomic analysis, policy formulation, and international economic comparison. After Chinese reform and opening up, the economy has developed rapidly, and the GDP has shown a trend of increasing year by year. Therefore, the analysis of Chinese GDP is meaningful. This article analyzes GDP data from 2001 to 2017. Linear regression method is used for prediction first but the goodness of fit for this model to predict GDP is not very high. So then the Auto Regressive Integrated Moving Average (ARIMA) model is used for prediction. The results indicate that the ARIMA algorithm has higher goodness of fit and can better illustrate the situation, which can be used for short-term prediction in China. All this model is realized in the python.
Analysis of the Cost Structure of Luckin Coffee
Authors: Chen Si
Published: July 2024

In today's ever-evolving and uncertain economic environment, the Chinese coffee industry continues to show remarkable growth and development. However, it is crucial to understand that the cost structure of any business has a direct impact not only on its future operational risks but also on its overall profitability. To shed more light on this topic, this article undertakes a detailed analysis of the composition and proportion of the cost structure of Luckin Coffee. It compares the cost structure of Luckin Coffee with that of the same industry and examines its historical data. The article then concludes that Luckin Coffee has adopted a high-cost elastic cost structure. Furthermore, the article delves deeper into how Luckin Coffee and the coffee industry at large are influenced by this high-cost elasticity cost structure. By understanding the impact of such a cost structure, stakeholders in the industry can make informed decisions that can positively affect their bottom-line. Overall, this article serves as a valuable resource for anyone seeking to understand the cost structure of the Chinese coffee industry and its implications for businesses operating within it.
Case Study on the Application of Game Theory in Virtual Power Plants in Shanghai
Authors: Shen Weifeng , Hu Yaru , Lyu Jiamei
Published: July 2024

This paper is a case study about virtual power plants in Shanghai. In this paper, the background of forming virtual power plants in China was analyzed first. Next, it is about the current situation of Chinas electricity market. Afterward, game theory was applied to form a model between consumers and the plant owners. At last, the paper analyzed the reasons why virtual power plants in Shanghai still have quite a few problems in comparison with those in South Australia. Through the analysis of the different development statuses of virtual power plants in Shanghai and South Australia, it can be seen that the development of virtual power plants in China still has a long way to go, and great efforts need to be made in terms of technical support and exploration of customers. The meaning of this whole paper is that it could raise the awareness of society and the government to pay more attention to the development of virtual power plants in Shanghai. Hopefully, many other cities will soon start the construction of their local virtual power plants and thus contribute to saving electricity in the future.
The Impact of China's New Energy Vehicle Adoption on Urban PM2.5 Levels
Authors: Zeng Xiangyi , Liu Jiaming , Chen Guanqiao
Published: July 2024

Air pollution, particularly fine particulate matter (PM2.5), poses a critical threat to public health globally. With vehicle emissions being a major contributor to air pollution, the adoption of new energy vehicles (NEVs) presents a potential solution for mitigating urban air quality issues. This study focuses on China, a country grappling with severe PM2.5 pollution, and explores the relationship between NEV adoption levels and PM2.5 concentration. The research employs Regression Analysis, Time Series Analysis, and Panel Data Models to analyze data from four Chinese cities: Shanghai, Dalian, Shenzhen, and Chongqing, representing diverse geographical and industrial characteristics. The study reveals a multifaceted scenario where NEVs exhibit both promise and challenges in reducing air pollution. By integrating insights from literature review, statistical analysis, and contextual factors, this research contributes to the understanding of the effectiveness of NEV adoption for enhancing air quality and promoting sustainable urban development.
Economic Development and Urbanization
Authors: Meng Kun
Published: July 2024

This essay aims to research the interplay between economic development and urbanization. Different countries have been dramatically changed in their urban structure and environment. The most important thing for the government is to formulate some policies, including developing education and attracting and retaining talent in the city. The government should also focus on making policies to improve social welfare. By considering social, environmental, and economic factors and addressing them, we can strike a balance between economic development and urbanization, creating more sustainable and prosperous cities for the future. This will require government, society, and business combined efforts to achieve better urban life and healthier economic growth. In the meantime, society needs to increase green space. It is also necessary to do an excellent job of environmental protection and reduce industrial ecological pollution. Organizations should also pay attention to protecting the habitat of animals and plants. Society should also build recreational facilities to meet People's Daily consumption needs. Businesses should focus on developing green energy and using clean energy, which can reduce environmental pollution, protect the habitat of wild animals and plants, and reduce the extinction of animals and plants. At the same time, we should also pay attention to sustainable development, and all enterprises whose economic level is declining should pay attention to enterprise transformation.
The Impact of Cross-border E-commerce Development on China's Export Trade
Authors: Chen Yitong
Published: July 2024

Cross-border e-commerce has significantly influenced China's trade development as a new type of contemporary international business activity. It opens up a fresh avenue for Chinese businesses to investigate the global market, encourages the expansion of international trade, increases market share, and consequently creates a wealth of commercial chances. The obstacles that come with cross-border e-commerce include heightened market competitiveness, as well as tax and regulatory issues. The government must create and refine pertinent regulatory and tax policies to solve these issues and enable the healthy and orderly growth of international e-commerce. Additionally, the key to fostering its sustainable and stable development is increasing industrial skills and educating professional cross-border e-commerce talent. Generally speaking, cross-border e-commerce has presented China's trade with both opportunities and obstacles, and a thorough response strategy is required to assure its healthy development.
The Mechanism and Components of Subscriptions in the Business Model
Authors: Du Jingxian , Guo Meiran , Feng Tiancheng , Liang Guangsheng , Yue Bingran
Published: July 2024

The subscription business model transforms the traditional way products and services are consumed since it enables generating ongoing revenues, building loyal customer bases, and adapting to shifting customer tastes. This paper focuses on several key mechanisms and components of subscription business models to illustrate how they can help companies maintain Customer Loyalty, achieve Customer Lifetime Value, and achieve Annual and/ or Monthly Recurring Revenue in the face of complex business competition. For further innovation and adaptation of the subscription business model, there are opportunities to further study the role of digital tools in service delivery, customer participation, and revenue growth.
The Impacts of Imposing Carbon Taxes on Total Greenhouse Gas Emissions
Authors: Zhang Xinyuan
Published: July 2024

Carbon taxes are widely known as an effective way of reducing greenhouse gas emissions. This tax has been imposed in many countries and made huge progress. This paper focuses on the impacts of carbon taxes on total greenhouse gas emissions and figures out how those impacts are able to benefit the environment, economy, and society. In addition, this paper discusses the solutions to improve the total effect of these carbon taxes. Besides, this paper addresses the viable ways to achieve carbon taxes properly with reasonable approaches. The conclusion drawn from the work is that carbon taxes can potentially reduce total pollution in the future, but it still has some flaws, such as the competitiveness of industries. This paper points out what traits carbon taxes have in both positive and negative aspects. This paper also gives improvement methods for this policy and calls for attention to environmental issues.
Situation Analysis of Sam's Club Based on the SWOT Model Based on the Research of Chinese Market Environment
Authors: Shi Tianqin
Published: July 2024

Sam's Club was founded by Mr. Sam Walton, the founder of Walmart, in 1983. As a high-end member superstore under Walmart, one of the world's top 500 companies, it has made inroads into the international market since the early 1990s. Since the first Sam's Club landed in Shenzhen in 1998, Sam's Club currently operates 36 stores in 23 cities and covers most of the country through its e-commerce platform. By focusing on the characteristics of consumers, market trends, and brand influence in Mainland China. This report analyzes the internal business advantages and disadvantages of Sam's Club and the external environment in the Chinese market. It summarizes them with the SWOT model through field visits and data searches. Finally, this article proposes strategic outputs for its internal strengths and weaknesses as well as market opportunities and threats. By analyzing the example of Sam's Club in this article, it suggests the key reasons why it went viral. Since Sams Club went into the Chinese market depending on focusing on its three main competitive generic strategies, Sam's Club has seized the opportunity of the epidemic to expand its marketing scope by leveraging them. In the development of the Chinese market, changes in consumer preferences and the economic environment have led to problems. The WO strategy becomes the optimal choice for Sam's Club to consider with the internal and external situation of the current development in China, to strengthen its own strengths and clear the business strategies.
Analyzing the Commercial Value of Cartoon Characters: A Case Study on Loopy
Authors: Xie Chanyi
Published: July 2024

In recent years, the cartoon character Loopy has seen a swift and significant surge in
popularity, resulting in a major increase in its economic worth. Based on this phenomenon, this
article aimed to understand Loopy's business significance and explore the factors that
contribute to its significant commercial value, taking into account its historical and
contextual background. This paper did a sample analysis of Loopy in different market sectors and
investigated the elements that contribute to its increasing commercial worth. Additionally, this
paper compared it to the earlier depiction of Loopy. This study determined that the rapid growth
in commercial worth generated by Loopy may be attributed to the psychological projection effects
experienced by customers, the expansion of the market, and the rationale behind Loopy's
collaborations with other companies. Social media platforms' services, users' psychological
projections, and cooperation with different enterprises may have contributed to Loopy's rapid
popularity and increasing economic value.
Analyzing the Reasons for Prime Videos Better Performance
Authors: Li Jiakun
Published: July 2024

In 2021, Amazon successfully finalized its significant acquisition of Metro-Goldwyn-Mayer
(MGM). This development strengthened Prime Video's position in the fiercely competitive sector
of streaming video-on-demand (SVOD). This study aimed to investigate the factors that
contributed to Prime Video's improved performance following its acquisition of MGM. The
investigation determined that Prime Video effectively enhanced its market performance through
the implementation of advertising services, regular updates to its original content library, and
a vigorous expansion of its market reach. This paper provides concrete recommendations based on
the future trajectory of the industry. Firstly, it suggests enhancing the cost-effectiveness of
services to appeal to a wider range of users. Secondly, it recommends continuing to invest in
original content and regular updates to maintain user engagement. Lastly, it proposes bolstering
the development of the brand ecosystem by integrating multiple services within Amazon, thereby
enhancing the user experience and fostering brand loyalty. This research not only addresses the
existing scholarly deficiency but also serves as a valuable resource for guiding the future
progress of other firms.
Predicting the Impact of Brand Marketing on Expanding Female Consumer Groups
Authors: Wang Yichen
Published: July 2024

The stable and promising growth trajectory of the light luxury market has prompted
businesses to contemplate how to capitalize on opportunities and expand their consumer base
during the brand adjustment phase. Hence, this article seeks to examine the influence of
marketing strategies and innovative concepts on brands, using market data as a basis for
analysis. Using Miu Miu's remarkable performance in the 2024 autumn/winter fashion show as a
case study, examine the three factors contributing to the issue: brand image, product design,
and marketing strategy. The essay proposes that effective brand image positioning, unique
product design styles, and eye-catching media marketing can significantly enhance brand
development. Consequently, drawing on these analysis findings, the essay presents the issues
that require attention and offers recommendations for resolving them in brand transformation.
These proposals serve as valuable references for the transformation of light luxury brands and
provide significant guidance for their future development.
Analyzing the Successful Reasons on Perfect Film and Television
Authors: Zhao Zhuohui
Published: July 2024

Due to economic growth, the cultural industry's rapid expansion, and advancements in science
and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect
Film and Television and enter the film and television industry. This move resulted in
significant profits because their film and television productions gained immense popularity
among viewers. The goal of this study was to investigate the factors that contributed to Perfect
World's achievements in the film and television industries. This paper examines Perfect Film and
Television's precise measures, using it as a case study, and evaluates its financial statistics
and the accolades it has received. The primary factor contributing to its success lies in the
company's foundation of producing top-notch content, consistently broadening its distribution
platforms, and venturing into international markets. To achieve further growth, Perfect Film and
Television can strategically establish a comprehensive industrial chain, leverage digital
technologies to broaden distribution channels, and establish a distinct traditional cultural
brand. The factors that contributed to this study's success can serve as a blueprint for the
expansion of other film and television enterprises.
Analyzing the Future of Pixar Based on the Current Status
Authors: Jiang Weiyi
Published: July 2024

Pixar Animation Studios is currently facing a challenging situation due to the intense
competition in the animated film market. As a result, the study's purpose is to investigate how
Pixar should develop in the future to get out of this predicament. To solve the research
question, this article will discuss Pixar's achievements in animated films as a case study. The
first reason for the problem is technological innovation. The suggestion is to develop the use
of artificial intelligence (AI) and virtual reality (VR) in animated film production and
formats. The second reason for the problem is connected innovation; the suggestion is insisting
on original IP and extending the industry chain. The third reason for the problem is not
proactively catering to market needs; the suggestion is meeting diversified needs and
strengthening international outreach cooperation. The value of this paper is to provide some
reference suggestions for the development of animated films and fill the research gap in the
future development of Pixar.
Analyzing the NetEase CloudMusics Marketing Campaign
Authors: Qin Jiaruo
Published: July 2024

The Internet's innovation has had a profound impact on NetEase CloudMusic's development and
marketing strategy adjustments. This paper examines the 2017 "Music Review Train" campaign,
which NetEase CloudMusic and Hangzhou Metro launched, with the goal of identifying the strategic
factors that led to its success. Based on the marketing mix theory of 4Is, this paper applies
the campaign as a case and employs relevant data and literature. This paper found that the
success of the campaign was primarily due to the application of an interesting strategy by
selecting interesting music reviews as advertising content. This paper suggests exploring the
interests of different audience groups in the future and collaborating with popular film and
television intellectual property (IP). The second reason is the application of an interaction
strategy, which allows for offline and online interaction with users. It is suggested that in
the future, emphasis can be placed on the operation of new media platforms and the opening of
offline shops to offer an interactive experience. This paper hoped to provide a reference for
upgrading the marketing strategy of NetEase CloudMusic to improve the communication effect and
brand image and thus contribute to the brands future development.
Analyzing the Reasons of Stable Development of YouTube Short Video Market
Authors: Xiong Ruoni
Published: July 2024

YouTube Shorts were released globally in July 2021. Before the launch of YouTube Shorts, the
revenue of YouTube in the first quarter was $6.01 billion; however, after the launch of YouTube
Shorts, the revenue of YouTube in the second quarter reached $7 billion, a year-on-year increase
of nearly 84%. The goal of this paper was to identify strategies for YouTube to maintain its
position in the short video market through policy formulation. This paper takes YouTube-operated
YouTube shorts as a case to conduct a detailed analysis and apply the marketing mix theory of
the 4Vs to analyze variation strategy, versatility strategy, and value strategy, respectively.
The three suggestions for each strategy are to introduce more original contexts, improve its
social functions, strengthen the introduction of intellectual content, and expand content
boundaries. The main purpose of this topic is to investigate strategic policies that encourage
the development of short video media.
Analyzing the Successful Reasons for Microsoft Cloud Computing Service Business
Transformation
Authors: Ye Zhihuan
Published: July 2024

With the continuous development of high-tech due to the emergence of artificial intelligence
services, resulting in a growing trend in enterprise transformation, Microsoft began to
officially transition to cloud computing services in 2010. The purpose of this study, based on
the above content, was to investigate the reasons for Microsoft's transformation into a stable
period. This paper used a real-life case study to analyze the business value of Microsoft's
cloud computing services and artificial intelligence in light of Microsoft's transformation. The
study's results indicated that three factorstalent reserve, technological innovation and
accumulation, and corporate strategic layoutare responsible for transforming Microsoft's cloud
computing service into a stable period. Therefore, Microsoft needs to attract more high-quality
and innovative technical talents; vigorously develop technological innovation; increase
investment in research and development; and constantly promote technological innovation;
strengthen the core business; increase investment in emerging areas; deepen partnerships;
strengthen the global layout; and focus on corporate social responsibility and sustainable
development in order to maintain its competitive advantage and create more business value. This
study's value and significance lie in its analysis of Microsoft's forward-looking cloud
computing transformation while still maintaining its business value, providing new ideas for
Microsoft's subsequent development, and providing reference value for enterprises in the same
industry in the transformation.