bluuebunny/crossref_metadata_2025 huggingface dataset:
Detailed Study of Cultural Context Effects on Online Shopping Trust and Store Reputation
Authors: Arunkumar Devalapura Thimmappa  , Anisha Chaudhary  , Dr. Anil Sharma  , Prateek Garg  , Dr. Rajeev Kumar Sinha  , Dr. Vinima Gambhir  , Shriya Mahajan
Published: September 2024

Online shopping allows consumers to save anytime, anywhere. However, cultural elements have a profound effect on consumer expectations and perceptions, affecting online shopping trust and in-keep popularity. Understanding these precise cultural factors is crucial to improve e-trade techniques and building consumer consideration. Consumers should buy products online, buying everywhere and anytime. However, purchaser expectancies and impressions are closely influenced by cultural context, affecting online purchasing self-assurance and in-save popularity. Gaining a higher expertise in these particular cultural aspects is critical to improving electronic-trade (e-trade) methods and triumphing over customers. The research looks at exploring the effect of cultural context on online popularity and considers the usage of Chi-Square tests, Two-Way Analysis of Variance (ANOVA), and regression analysis to apprehend purchaser behavior and perceptions.Two-way ANOVA results show Hypothesis 1 with the lowest p-value (0.0003) and highest F-value (8.00), representing a significant result. The Chi-square test highlights Hypotheses 2 (X² = 9.87) and H4 (X² = 12.34) as significant, while H1 (X² = 7.12) and H3 (X² = 4.56) are not. Regression analysis shows a strong correlation, especially trust shows a high correlation between attitude (0.828) and behavior (0.719), and attitude shows the strongest relationship with reputation (0.861). Integrating cultural context into online shopping strategies is critical to building trust, enhancing store reputation, and building stronger customer relationships, ultimately leading to global market success.
Adoption of Advanced Systems for Digital Resource Management in Academic Institutions
Authors: Dr. Varsha Agarwal  , Sumeet Kaur  , Raghu N  , Shivangi Gupta  , Dr. Bijal Zaveri  , Jagmeet Sohal  , Dr. Amit Kumar Shrivastav
Published: September 2024

In educational organizations, digital resource management refers to the organization and enhancement of electronic resources, including databases, libraries, and digital instructional materials. Excellent administration ensures optimal utilization, improves accessibility, and advances learning objectives. To achieve better institutional results, this approach entails incorporating digital tools, handling issues like data security and user training, and adjusting to new technological developments. Using an emphasis on the integration of digital libraries, e-learning platforms, and research databases, this study investigates the technologies and approaches used in maintaining digital resources within higher education circumstances. Through the use of a survey research design, this study employed a quantitative research methodology. Data gathered from a sample of 250 undergraduate students was utilized in this investigation. This study looks at the connections between teaching profile (TP), technology competence (TC), digital technology awareness (DTA), utility perception (UP), and usage motivation (UM). SPSS was utilized statistically to obtain the outcomes. Descriptive, correlation, and regression analysis were used to obtain the results utilizing data gathered from a sample of university participants. Significant of both conceptual and actual consequences have resulted from the findings.According to the study's findings, efficient use of digital resources in academic institutions greatly improves accessibility and resource utilization, both of which contribute to better learning outcomes.
Exploring the Influence of Food Culture Attributes on Visitor Satisfaction and Motivations at Food Festivals
Authors: Dr. Purvi Derashri  , Sidhant Das  , Dr. Raj Kumari Ghosh  , Hemal Thakker  , Amit Kumar  , Sujai Selvarajan  , Diksha Aggarwal
Published: September 2024

This study examines the impact of food culture aspects such as taste, display, and preparation process on visitor satisfaction and motivation during food festivals. Data from 150 participants were analyzed utilizing SPSS 25 for data analysis. The study uses Spearman's Rank Correlation, Confirmatory Factor Analysis (CFA), and Chi-Square testing to investigate how these characteristics influence festival experiences. Significant positive correlations were found using Spearman's Rank Correlation, taste had a strong correlation with visitor satisfaction (ρ = 0.65,p = 0.01) and motivation (ρ = 0.60,p = 0.02), while display also had a moderately positive correlation with both (ρ = 0.55,p = 0.05) satisfaction and motivation (ρ = 0.50,p = 0.04). The association for the preparation process, however, was not statistically significant and was much weaker. It was established that CFA had high dependability with estimates of 0.78 for taste, 0.85 for display, and 0.80 for the preparation procedure, all of which met high CR and AVE values. The relationships between aspects of food culture and visitor outcomes were evaluated using the Chi-Square Test. Taste was found to have significant correlations with motivation (χ² = 10.45, p = 0.05) and satisfaction. While the display was only significantly connected with satisfaction (χ² = 7.89, p = 0.10), the preparation process was strongly associated with satisfaction (χ² = 12.34, p = 0.03). These results emphasize how important taste is to improving visitor experiences and show how particular characteristics of food cultures can affect festivalgoers' motivation and level of satisfaction. The study found that taste has a substantial impact on both satisfaction and motivation, emphasizing its importance for good event planning and increased attendee involvement.
The Relationship between Social Media Use and Innovation in Visual Art Practices
Authors: Prem Colaco  , Aakash Sharma  , Raja Praveen K N  , Saumya Goyal  , Axita Thakkar  , Ashmeet Kaur  , Dr. Amit Kumar
Published: September 2024

Social media usage entails the interacting with online-based platforms to share the content's, connect with other people, and consuming the digital information. Visual art practitioners innovate by employing the new techniques, materials, and viewpoints to generate distinctive, contemporary artistic representations. The purpose of this investigation is to analyze the relationship among the social media use along with innovation in the visual art practices. It integrated the quantitative and qualitative methods. Initially, the sample data is gathered. The sample includes 200 visual artists from diverse fields and artistic backgrounds. Data is gathered using two fundamental techniques like survey and interviews. Based on their survey responses, 20 participants were chosen to perform Semi-structured interviews. Facebook, Instagram, and Twitter are the selected social media platforms. The research findings are quantitative outcomes like correlation analysis and regression analysis, qualitative outcomes such as key themes from interviews, the social media engagement influence on artistic practice aspects, and the social media platforms impact on types of artistic innovations. The ρ-value is less than 0.05. Instagram contributes greatly to artistic innovation by improving collaboration, audience engagement, and visibility, while social media has an overall impact on visual art practices.
Investigation of the Effects of Creative Imagination on Academic Outcomes in Design Programs
Authors: Yuvraj Parmar  , Dr. Amit Kumar Shrivastav  , Dr. Anand Kopare  , Ankit Sachdeva  , Sunil MP  , Shubhi Goyal  , Tushar Pradhan
Published: September 2024

Imagination as the key to the creative process is one of the key components of design education that affects students' problem-solving skills and innovation. The purpose of this research is to determine the impact of creative imagination on the academic performance of students enrolled in design courses. It intends to obtain a measure of the way creative imagination affects or influences students’ performance as well as their achievements. However, there is a lack of understanding regarding the correlation between creativity and performance among university students. The study collected data on creative imagination and academic performance through a survey of 350 participants drawn from five universities. Self-administered questionnaires were distributed to 350 participants, of which 320 were 176 males and 144 females. The research included quantitative techniques such as linear regression, correlation analysis, and structural equation modeling-partial least squares (SEM-PLS). Further, the result of the analysis showed that imagination level has the most significant impact on academic outcomes in design programs with a strong positive effect (β=0.35, p-value = 0.04). Higher creative imagination scores had a positive correlation with grades and students' involvement. This underscores the importance of forecasting to enhance students’ performance and engagement in design programs. The strategies used in education should be utilized to supplement creativity to raise the performance and satisfaction of students.
Effects of Media Representation on Youth Fashion and Style Preferences
Authors: Adarsha Harinaiha  , Amit Kansal  , Dr. Mohit Parekh  , Jatin Khurana  , Usha Kiran Barla  , Dr. Varsha Agarwal  , Anoop Dev
Published: September 2024

Media portrayal has a huge impact on young fashion and style preferences, driving both social and personal trends. This study investigates whether media portrayals, such as social media, television, and fashion businesses, influence young adults' fashion choices and self-image. The study investigates the influence of exposure to media on fashion preference formation through the analysis of collected datasets. The key findings show that fashion personalities and media channels have a significant impact on style acceptance. The study focuses on how brand reputation and the variety of media content impact consumer behavior. It employs SPSS software to conduct statistical methods, such as Chi-Square tests, to examine the link between demographic factors and media influence. The findings underscore the dynamic nature of fashion trends influenced by media and emphasize the need to understand how media shapes the fashion choices of today's youth.
Assessing the Impact of Creative Tasks on Cognitive and Imaginative Development in Children
Authors: Damanjeet Aulakh  , Asha Rajiv R  , Prakhar Goyal  , Amita Garg  , Shivam Khurana  , Ankita Singh  , Dr. Poonam Singh
Published: September 2024

Children's cognitive and imaginative development is greatly enhanced by creative projects, which establish the groundwork for critical thinking, problem-solving, and flexibility. By evaluating improvements in creativity, memory, and problem-solving abilities, this study seeks to determine how creative activities affect children’s imaginative and cognitive growth. The dataset includes performance measures from 894 children between the ages of seven and ten who participated in eight weeks of either traditional or creative learning activities. Split the data into two groups, such as Group A (experimental group) and Group B (control group). A normal curriculum was followed by Group B (n=212), while Group A (n=481) participated in a variety of creative activities like music, art, and storytelling. Cognitive and imaginative assessments were administered pre- and post-intervention, covering four key indicators: fluency, originality in narrative creativity, flexibility and graphic abilities in drawing creativity. The results showed that the Group A had performed better than Group B in terms of originality. In conclusion, creative activities help children to develop specific cognitive and imaginative skills; this means that including them in curriculums is important for their overall development.
Analysis of Organizational Culture’s Impact on Student Engagement with Innovative Learning Techniques
Authors: Dr. Sonia Riyat  , Dr. Vinima Gambhir  , Pancham Cajla  , Dr. Anita Walia  , Shobhit Goyal  , Dr. Pallavi Kedkar  , Ayaan Faiz
Published: September 2024

The organizational culture of an educational institution is key in influencing students' adoption of new teaching practices. It is felt that creating a positive and supportive culture goes a long way in encouraging people to embrace and practice the new education methods. This information can be useful for identifying how certain cultural elements affect students' engagement and, thus, facilitating the establishment of more appropriate and suitable environments in institutions that contribute to better educational outcomes. This study’s focus is on exploring the nexus between organizational culture and the impact that it possesses on the students' interactions with innovations in learning methods, with several considerations. Informed consent was obtained from 1411 students in 5 colleges, including questions that sought demographic information including gender, age, and study year. Statistical Package for Social Sciences (SPSS) was analyzed to test reliability, mean scores, and correlations. The findings show that the research used methods like reliability analysis, descriptive analysis, Pearson correlations, analysis of variance (ANOVA), post hoc assessment, and Chi-Square tests. These suggest positive correlations between main organizational culture variables and differences between institutions. The findings suggest that a positive organizational culture enhances student engagement with innovative learning techniques. The study concludes that fostering a supportive and innovation-driven organizational culture is essential for improving student participation and effectiveness in educational practices.
Investigating the Effects of Cinematic Content on Psychological Attitudes towards Social Issues
Authors: Anubhav Bhalla  , Ramachandran Thulasiram  , Prakhar Goyal  , Dr. Aashka Thakkar  , B Reddy  , Dr. Amit Kumar Shrivastav  , Dr. Sadaf Hashmi
Published: September 2024

Cinematic content plays a crucial role in shaping and reflecting societal attitudes, offering powerful narratives that can influence public perceptions of social issues. This study explores the impact of cinematic content on psychological attitudes towards social issues among college students. A sample of 150 students was divided into two groups: Group A (80 students) impacted the positive attitude while Group B (70 students) served as the control group with negative attitude. This study aimed to assess how cinematic narratives affect attitudes and perceptions of social issues. Statistical methods employed included t-tests to compare attitudes between groups, one-way ANOVA for with-group variations, chi-square tests for categorical relationships, and pre-post tests to measure changes in attitudes. The findings highlight the significant role of cinematic content in shaping the attitudes towards social issues, emphasizing the importance of understanding how films influence public opinion and societal norms. This analysis provides insights into the effectiveness of cinematic portrayals in driving the positive social change and informs content creators on leveraging media for educational and advocacy purposes.
The Comparative Study between Traditional Marketing and Digital Marketing about Goods and Services in KSA
Authors: Rogaia Mohammed Mohammed Ahmed Kratat
Published: September 2024

The aim of this study is to address the relationship between traditional marketing and digital marketing, besides, conducting comparison between both traditional and digital marketing among students in Saudi Arabia. There are 220 questionnaires have been collected through monkey survey using google form. The data cleaned and analyzed using SPSS and Amos 22.0 for generating the study results. Hence, the results revealed that there is statistical significance of the relationship between traditional marketing and digital marketing. Further, the findings showed there are some commonalities and differences between two constructs (i.e., traditional and digital marketing). On the other hand, in practice, this study provided new evidence for managers who working hard to elevate their consumers amount, they need to understand the differences between traditional and digital marketing. If they understood these variations, they will become more aware by what kind of marketing can use and the know also the amount of response rate that might be achieved.
Analysis of Critical and Positivist Accounting Theory in Latin America
Authors: Oscar Lenin Chicaiza Sanchez  , Galo Hernán García Tamayo  , Rolando Patricio Molina Diaz  , Sylvia Elizabeth Zarate Fonseca  , Maria Fernanda Larco Pachacama  , Daniela Lizbeth Palacios Barahona  , Gorozabel Basantes Evelin Melissa
Published: September 2024

This article establishes an analysis of the first contributions and the importance of the Critical and Positivist theories of accounting in Latin America over the years, through the study of scientific articles by recognized accounting experts from different countries on the theories. . Also, carry out a bibliographic examination of criticism and positivism applied to accounting, resulting in the correlation of concepts focused on accounting in Latin America. The type of research is descriptive with a qualitative approach with the purpose of developing a discussion of the Critical and Positivist theories of accounting in Latin America. Obtaining a greater scope to understand that this social science is immersed in two currents that are based on the fact that knowledge is obtained through practice and can be verified through scientific methods, establishing the importance of understanding the contributions that the critical and positivist theory in the field of accounting science.
Enhancing Emergency Response: The Role of Collective Competence in Epidemiological Teams for Effective Laboratory Data Collection and Analysis
Authors: Nuha Alghamdi  , Mohra Alshedukhi  , Bashayr Abudahsh  , Wafa Hamad Alshedoukhi  , Mohammed Saad Alghamdi  , Hamda Saad Alotaibi  , Faraj Moedh M Alamer  , Faleh Ali Al-Qahtani  , Fatima Mohammed Al Shamri
Published: September 2024

Background: Health systems globally face ncreasing challenges from health crises and epidemic threats, necessitating the pivotal role of epidemiological teams in emergency response. This study investigates the significance of collective competence within these teams, focusing on their ability to collect, analyze, and manage laboratory data effectively. Methods: A cross-sectional descriptive study design was used to survey epidemiological teams in Saudi Arabia. A structured questionnaire was developed based on existing literature and distributed electronically to participants. Data analysis was performed using the Statistical Package for the Social Sciences (SPSS), using descriptive and inferential statistics to summarize participant characteristics and explore associations between variables. Results: A total of 208 epidemiological teams member completed the questionnaire, yielding insights into their The Role of Collective Competence in Epidemiological Teams. The findings reveal high levels of agreement regarding the effectiveness of management approaches, knowledge sharing, and team collaboration, with the average score exceeding 4.0 on a 5-point scale. Notably, team efficacy was found to significantly enhance the efficiency of laboratory data collection and analysis, accounting for approximately 25.9% of the variance in efficacy.  Discussion: These findings underscore the need to invest in developing team competencies within epidemiological teams to improve emergency response capabilities. The study provides practical insights into enhancing team collaboration and coordination, ultimately contributing to more effective public health interventions in future health crises.
The Effectiveness of STEM Approach on Development of Decision Making and Metacognitive Thinking
Authors: Hesham Shanaa  , Mosab Aboushi
Published: September 2024

The aim of this study is to explore the effect of STEM-based learning on metacognitive thinking and identify the relationship between metacognitive thinking and decision-making in a sample of public-school students in Palestine. The quasi-experimental design and the descriptive correlational design were used. The study's results indicate statistically significant differences and in favor of the post-application of the decision-making scale, which point to the positive effect of the applied program. The most important recommendations is to conduct studies on the effectiveness of the STEM approach on the development of other types of thinking, such as logical, geometric, and creative thinking.
Organizational Action Style Focused on the Performance of the Quintana Roo Employee Based on the Work Behavior Clinic
Authors: Blanca Verónica Moreno García
Published: September 2024

This work is a report of the research on clinical work performance developed from October 2022 to August 2023, in three Quintana Roo organizations, one of private initiative, another of a parastatal nature and the third was a public institution. It is based on the problem that represents the low level of results, despite the strategies of administrative enrichment implemented, where a good amount of financial resources are invested, and that according to managers it is largely the human factor that determines that the results do not occur as expected. The objective was to identify the style of action of the employees during their working hours. The models of Organizational Development, Management by Objectives, Strategic Planning and Total Warmth were analyzed to identify their essence; finding important invariants in them, for their implementation. Epistemology was interpretive with an ethnographic paradigm. As a result, four particular prototypes of value attitudes were identified, corresponding to four particular types of people, which were called by the authors of the study as: Type I. Circumstantial worker; Type II. Tormented worker; Type III. Resentful worker; Type IV. Passionate worker; distributed equally within the three organizations investigated. Concluding that value attitudes have greater influence the higher the level of authority that a person has within the administrative structure, recommending that, in order to make real changes within organizations, it is necessary to start from the eradication of institutional vices.
Adaptation and Promotion of in Vitro Growth by Pseudomonas Aeruginosa GU270941.1 A in the Presence of Cadmium
Authors: Alexander Pérez Cordero  , Donicer E. Montes Vergara  , Yelitza Aguas Mendoza
Published: September 2024

Cadmium (Cd) is one of the most toxic heavy metals. Its high mobility and bioaccumulation power in plant, animal and human tissues differentiate it from the rest of its group and motivate the interest of scientists to know its effects and interaction with plants and the environment. The aim of the present study was to isolate and evaluate the in vitro tolerance of rhizospheric bacteria associated with rice plants in cadmium-contaminated environments and to evaluate them in vitro capacity to tolerate cadmium and the production of compounds related to their ability to remediate and promote plant growth.  Rhizospheric bacteria were isolated, tolerance was found up to 500 mg/L CdCl2 and the ability to produce siderophore and solubilize phosphate at this concentration of cadmium was observed in vitro. The morphospecies with the ability to tolerate cadmium up to 500 mg/L found corresponds to Pseudomonas aeruginosa GU270941.1, a species of rhizospheric bacteria that shows an alternative to reduce cadmium uptake by rice plants and promote the growth of these plants for their adaptation and tolerance to this metal.
Growth Behaviours of Two Rhizospheric Bacterial Strains in the Presence of Different Cadmium Concentrations and Temperatures
Authors: Alexander Pérez Cordero  , Donicer E. Montes Vergara  , Yelitza Aguas Mendoza
Published: September 2024

Understanding the interaction of Cd with plants, as well as the search for alternatives to minimize its effects, has caught the interest of the scientific community, due to the accelerated growth of contamination with this metal and its high toxicity. The aim of the present study was to evaluate the ability of two rhizospheric bacterial strains LC7504001.1 Burkholderia cepacia (C65RLIM) and FJ972527.1 Pseudomonas aeruginosa (C85RLIM) to three concentrations of cadmium (100, 300 and 500 mg/L) and to compare the growth behaviour with increasing temperature from 32 to 45°C. The results show different growth patterns for each strain tested against exposure to the three cadmium concentrations and the four temperatures tested. The Pseudomonas aeruginosa strain (C85RLIM) had the best adaptive behaviour to the three cadmium concentrations tested, and also showed stability when subjected to 500 mg/L CdCl2 and temperatures between 40 and 45°C. The results predict the possible behaviour of rhizospheric bacteria in the face of global warming and heavy metal remediation processes.
The Educational Digital Ecosystem: A MICMAC Decomposition of the Reciprocal Influences Between Technological Platforms and Evaluation Methods
Authors: Piedad Mary Martelo Gómez  , Raúl José Martelo Gómez  , David Antonio Franco Borré
Published: September 2024

This study focuses on analyzing the interactions between technological platforms and evaluation methods in the educational digital ecosystem. The main objective is to identify the key variables that influence this environment and offer recommendations to improve the online educational experience. This is an exploratory study with a mixed approach, using the MICMAC technique to analyze the influence and dependence of the identified variables. The results reveal the importance of aspects such as the quality of content and technological infrastructure, as well as the need to improve usability and interactivity in online educational platforms. The conclusions highlight the complexity and interdependence of variables in the educational digital ecosystem, underlining the importance of addressing a variety of technical, operational, and pedagogical aspects to promote effective learning in the digital era.
Investigating Teacher Perspectives on Imagination and Visualization in Early Childhood Education
Authors: Dr. Meeramani N, Librarian  , Amit Kansal  , Dr. Jayaprakash Lamoria  , Hitesh Kalra  , Dr. Angad Tiwary  , Ameya Ambulkar  , Lokesh Verma
Published: September 2024

Teacher perspectives on imagination and visualization in early childhood training perform an important part in molding the cognitive and emotional improvement of young learners. The study is based on instructors’ self-mentioned perspectives, which can be subjective and motivated through personal biases, experiences, and interpretations of imagination and visualization. In this study, the teacher's perspective on imagination and visualization in early childhood education was investigated. The study included 250 primary school teachers, demonstrating the quality of the findings and reflecting their opinions. The study used SPSS version 28 software to analyse the teacher's opinion with the utilization of the chi-square test and confirmatory factor analysis test. The result of research indicates that elementary school pupils develop their imagination through fairy tales, character role plays, and language training that uses linguistic codes to transmit imagery.
Exploring the Relationship between Music Learning and Student Educational Performance
Authors: Abhiraj Malhotra  , Sujai Selvarajan  , Udita Goyal  , Amita Garg  , Madhur Grover  , Dr. Pompi das Sengupta  , Dr. Shoaib Mohammed
Published: September 2024

Music education has long been linked to various cognitive and developmental benefits for students and enhances cognitive abilities, including concentration and academic achievement. The aim of this study examines the impact of music education on academic achievement, cognitive development, and overall classroom engagement. Specifically, it explores how music learning correlates with student educational performance. The study looks into a number of factors, including enhanced cognitive abilities, social-and emotional benefits, development of critical thinking skills, economic barriers, and time constraints.The study involved 150 students’ data through an online survey, the framework includes hypothesis the development and statistical analysis employing through SPSS to perform statistical tests, including Pearson correlation and T-test. The result indicates a positive correlation between student educational performances in Group 1, with extensive music education, demonstrating higher proficiency and improved academics performance compared to Group 2. The study concludes that music education is a positive consequence on students' performance in academics that underscores the significant role of music education to enhance the integration into educational curriculum can lead to improved cognitive development.
In-Depth Research on the Behavioral Impact of Violence-Oriented Cartoons among Children
Authors: Dr. Sonia Riyat  , Hemal Thakker  , Aseem Aneja  , Adarsha Harinaiha  , Shobhit Goyal  , Dr. Yashesh Zaveri  , Abhinav Mishra
Published: September 2024

One significant experience in children's early life is watching cartoons. This activity has a significant impact on a variety of variables, including kids' behavioral and cognitive development. This study focuses on school-age children, namely those in the 4–13 age range. This study focuses on the effects of the Violence-Oriented Cartoons channel on children's entire development, including language, motor, social learning, social cognitive, and moral development. 500 samples from various ages of children’s Group A and Group B were gathered for this investigation. This study aims to investigate the behavioral and emotional effects of exposure to violence-oriented cartoons on children. In particular, it aims to evaluate the effects of this type of social behavior, aggressiveness levels, attention span, emotional reactions, and the desensitization of violence in comparison to nonviolent cartoons. Using a sample of 500 children, 200 were exposed to non-violence-oriented cartoons and 300 were exposed to violence-oriented cartoons. The study used two groups. The study highlights that children who watched violent cartoons showed significantly higher levels of aggression, lower social behavior, shorter attention spans, increased desensitization, and stronger negative emotional responses than children who watched nonviolent cartoons. Study finds the importance of careful consideration of children's media content and suggests the potential benefits of limiting exposure to violent imagery in cartoons.
Investigating the Impact of Film Quality and Viewing Environment on Viewer Satisfaction
Authors: Dr. Aashka Thakkar  , Prateek Garg  , Mukul Pandey  , Dr. Anand Kopare  , Abhinav Rathour  , Raja Praveen K N  , Tusha
Published: September 2024

Viewer satisfaction measures how well a film's technical and artistic elements match or surpass the expectations and tastes provided by the viewer. Film quality refers to a film's technical and creative components. Out of 75 surveys that were provided, 50 valid results were utilized to emphasize the aspects affecting viewer satisfaction in Impact of Film Quality and View Environment. To enhance data validity and reliability, we employed the Statistical Package (SPSS) software to carry out the following tests. The correlation technique was used to measure the extent of the connection between several factors like film quality, viewing environment, and the level of viewership satisfaction and the results yielded positive results. Proper regression analysis was also conducted to investigate the correctness of Resolution quality, Sound design, Cinematography, Seating comfortness, Ambient Lighting, and Viewing distance. The findings indicated how the watching setting and the caliber of the film affected the viewers' overall happiness levels. The findings also affirmed the robustness of the model which indicated that film quality impacted the respondents more than the viewing environment. These factors are highlighted in this study as key influences on viewer experiences and provide valuable information regarding possible improvements in the processes of film creation and marketing to increase audience engagement. The prevention statistically justified the quality of the film and the viewer's satisfaction with having a successful film.
Assessing the Influence of Community Involvement on Perceptions of Cultural Heritage Tourism Development
Authors: Hemal Thakker  , Ravi Kumar  , Ezhilarasan Ganesan  , Shivangi Gupta  , Amita Garg  , Abhishek Singla  , Atul Kumari Pathak
Published: September 2024

The development of cultural heritage tourism (CHT) frequently encounters obstacles pertaining to community support, as the attitudes of the local populace typically dictate the outcome of tourism endeavors. The community's influence on these perceptions has been undervalued in traditional approaches, which has resulted in low levels of engagement and support for cultural preservation. This study aims to bridge this gap by investigating how different degrees of community involvement impact local perceptions of the advantages of tourism, the preservation of culture, and general satisfaction with the results. Data was gathered from 300 participants who were actively involved in many heritages sites' tourism planning. The connections between perceptions of the advantages of tourism and community involvement (CI) were evaluatedby utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrated that the perceptions of economic benefits (PEB), perceptions of cultural preservation (PCP), and community satisfaction (CS) are all positively impacted by greater CI. The aforementioned results underscore the significance of adopting participatory methodologies, implying that cultivating community engagement is vital for the sustainable growth of CHT.
The Role of Emotional Intelligence in Transforming Organizational Culture Dynamics
Authors: Samaksh Goyal  , Dr. Rinki Mishra  , Sudhanshu Dev  , Abhishek Upadhyay  , Dr. Vinima Gambhir  , Ashish Verma  , Ezhilarasan Ganesan
Published: September 2024

Interest in emotional intelligence within structural settings has flowed as its role in determining operative workplace dynamics becomes progressively documented. This education explores the impact of expressive intelligence on structural culture dynamics, concentrating on variables such as leader emotional intelligence, organizational culture, team collaboration, and employee engagement. Data from 388 participants were examined through chi-square test, correlation analysis, square tests, and Cronbach’s α to measure the relationships and reliability of the measures. For statistical analysis in this study SPSS software were utilized. The findings reveal significant correlations, highlighting that higher emotional intelligence contributes to improved working efficiency and executive efficacy. This research underscores the standing of integrating emotional intelligence strategies into administrative performance to foster a positive work atmosphere and improve overall efficiency.
Structural Analysis for Assessing the Effectiveness of Anti-Corruption Strategies on Public Trust
Authors: Honganur Raju Manjunath  , Anisha Chaudhary  , Dr. Tejal Shah  , Mohit Gupta  , Dr. Praveen Kumar Thakur  , Dr. Poonam Singh  , Sahil Khurana
Published: September 2024

Anti-corruption initiatives are critical tools in the fight against unethical behavior, selling transparency and integrity in both the public and commercial sectors. This study explores the efficacy of anti-corruption techniques on public trust in organizations. Using a dataset comprising 300 employees from a legal aid center, the research assesses the impact of diverse anti-corruption measures on Public Trust Score (PTS). Data turned into collected through surveys measuring the Transparency Index (TI), Accountability Index (AI), Effectiveness of Oversight Bodies (EOB), Public Awareness Level (PAL), and Quality of Anti-Corruption Training (QACT). SPSS was employed for analysis, consisting of Structural Equation Modelling (SEM), Pearson correlation was used to assess the significance and direction of the correlation between each independent variable and the dependent variable, and Multiple Linear regressions (MLR) was used to assess the influence of numerous independent variables. Simultaneously at the dependent variable. The findings imply that more advantageous transparency, accountability, and powerful oversight significantly enhance public acceptance, while public recognition and training quality have a notable but lesser impact.
Examining the Influence of Digital Media Marketing on Consumer Purchase Intentions
Authors: Nishant Bhardwaj  , Dr. Hannah Jessie Rani R  , Prakhar Goyal  , Dr. Hiren Harsora  , Mithhil Arora  , Dr. Amit Kumar  , Dr. Varsha Agarwal
Published: September 2024

Digital marketing tactics, such as social media advertisements and online promotions, have an impact on customers' propensity to make purchases, influencing their purchasing decisions and behaviors. The effect of digital media marketing on consumers' intentions to purchase, is the term used to describe this phenomenon. Digital media marketing tactics have a problem that they can't take into consideration the variety of customer behaviors, which could result in generalized findings that are not applicable to certain market personal preferences. Randomly collected 180 participants for this study to find the impact of digital media marketing on customer buying intentions, and randomly questionnaires were collected. There are some factors depicted in this study that Consumer Purchase Intension (CPI) is a dependent variable, and independent variables such as Perceived Relevance (PR), Frequency of Exposure (FE), Content Quality (CQ), Platform Trust (PT), and Social Proof (SP). Digital media marketing's effect on consumers' ability to make purchases is investigated using statistical analysis using PLS-SEM, CFA, reliability, and Cronbach's alpha. The results of this investigation indicate a strong connection between CPI and digital media marketing and with reliable structures and believable models, it has successfully influenced consumer behavior and decision-making processes.
The Evolution of Epic Genre Across Ages: A Thematic and Ideological Study of The Homeric Epic
Authors: Koblanov Zholaman  , Salikha Yussimbaeva  , Erubaeva Aitzhamal  , Otarova Akmaral  , Akberdieva Balkenzhe  , Zhetkizgenova Aliya
Published: September 2024

In antiquity, works of culture, created by the Greek-Roman people, passed centuries, the test of centuries and reached our era. Many samples of European literature, born in the Modern Age, have long been forgotten, and unique works, such as the Homeric epic and the tragedies of Sophocles, have been translated again and again, always bringing spiritual energy and aesthetic pleasure to readers’ hearts. Homer was unique among the poets of that time, and indeed the supposed author of the Iliad and the Odyssey must undoubtedly be one of the world's greatest literary artists. The two epics formed the basis of Greek education and culture throughout the classical era and laid the foundation of human education up until the time of the Roman Empire and the spread of Christianity so this is proof that Homer is also one of the most influential authors in the broadest sense. The article reveals the ideological and artistic features of the ancient Greek poet Homer’s poems “Iliad” and “Odyssey”. The authors of this article analyze the thematic, ideological, and artistic features of these epic works. The methodological basis of the work is the principle of historicism, which contributes to the objective study and evaluation of literary phenomena in the process of evolutionary development. The scientific article uses a traditional set of analysis methods: typological, systemic, and comparative.
Investigating the Role of Leadership Styles on Organizational Culture and Innovation
Authors: Jiya Wadhwa  , Dr. Varalakshmi S  , Megha Jagga  , Dr. Bijal Shah  , Saumya Goyal  , Dr. Vinima Gambhir  , Gunveen Ahluwalia
Published: September 2024

Innovation and organizational environment are greatly influenced by leadership styles. Innovation-friendly workplaces are fostered by leaders because of their emphasis on inspiration and vision. The leaders place more emphasis on structure and compensation, which might have a distinct effect on organizational environment (OE) and creativity. The variations in leadership styles and how they are applied in various organizational settings. The connection among organizational environment, innovative creativity and leadership styles might be influenced by industry-specific aspects. The study’s aim is to comprehend how various leadership styles affect the organizational environment and corporate innovations (CI). This study included a total of 233 participants, including male (120) female (110) and non-binary/other (3) for leadership styles. Utilizing SPSS software, a statistical analysis of the data was carried out. The data was analyzed using a t-test, ANOVA, and regression analyses. These analysis demonstrated the leadership style fostering an innovative organization.The studyemphasizes the organizational environment and corporate innovationstrongly influenced by leadership styles. Creating an atmosphere that encourages creative thinking and a collaborative culture through leadership styles.
Exploring the Relationship between Tourist Expenditures and Cultural Heritage Site Visits
Authors: Ayaan Faiz  , Dr. Smita Mishra  , Dr. Roopa Traisa  , Pancham Cajla  , Axita Thakkar  , Shobhit Goyal  , Hemal Thakker
Published: September 2024

The connection between cultural heritage site visits and expenditures usually shows that improved visits to cultural sites lead to higher tourist spending, as these sites regularly appeal to extra prosperous or culturally engaged traffic. Additionally, properly preserved and promoted cultural history sites can enhance local economies by way of illustrating more travelers who spend on diverse services like accommodation, food, and entry fees. Therefore, investment in cultural heritage maintenance and merchandising can drastically enhance tourism revenues.In this paper, it used data from 138 visitors to analyze the connection between their tourist expenditures and visits to cultural heritage sites. 40 questions were distributed to the visitors to collect their experience and data, including age, gender, and income level. Then evaluate the factors and their willingness to visit using the Pearson correlation, descriptive analysis, and ANOVA test. Additionally, we assessed the main reasons for unwillingness and detailed total expenditures. As a result, we found that visitors had a high willingness to spend more on expenditures.
Impact of Digital Evolution on Customer Relationship Strategies in the Banking Sector
Authors: Dr. Varsha Agarwal  , Avni Garg  , Simar Olakh  , Dr. Lakshman K  , Prabhat Sharma  , Dr. Dhruvin Chauhan  , Shubhi Goyal
Published: September 2024

Digital evolution in the banking sector refers to the integration and development of digital innovations, such as internet banking, mobile applications, AI, and data analytics in banking operations and customer service measures. The research examines the influence of digital development on customer interaction strategies in the banking sector. As banks increasingly adopt digital tools to meet customer expectations for convenience and personalized services, the dynamics of customer relationships are changing. The study purpose is to understand how digital transformation influences customer engagement, satisfaction, loyalty and challenges banks face in maintaining personalized interactions in a digital environment. The study looks into a number of factors, including digital engagement, customer satisfaction, service personalization, customer loyalty, service accessibility, trust and security. The study involves 600 banking customers filling out a questionnaire after being informed about the purpose of the survey. SPSS was employed to conduct various statistics tests such as, pearson correlation, chi square, and t-test the obtain data and variables. The result indicates a positive correlation between the adoption of digital banking solutions and increased customer engagement. Research results underscore the importance of continued investment in a digital technologies to maintain a competitive edge in the banking industry. Banks that effectively integrate digital tools into their customer relationship management practices are better positioned to evolving requirement of customers, leading to improved satisfaction and loyalty.
Assessment of the Relationship between Cultural Product Features and Tourist Perceptions
Authors: Dr. Bharat Patil  , Samaksh Goyal  , Dr. Anand Kopare  , Gourav Sood  , Dr. Smita Mishra  , Yashoda L  , Rajeev Sharma
Published: September 2024

The historical product aspects affect consumer happiness and choice, it is important to consider they affect tourists' impressionslike their market worth, genuineness, and remembrance value which affect travelers' opinions and purchase choices. The essential elements that influence travelers' choices and draw attention to disparities differently men and women value these attributes. The results imply that cultural products might be made more appealing by adjusting them to suit the tastes of tourists. This offers insightful information that can be used to enhance the creation and promotion of products and plansfor the cultural tourism industry. To analyze the data, use the SPSS software. Due to any possible prejudices in expressed data and the personal nature of visitor views, the assessment has limitations. Furthermore, the range of elements affecting tourist choices is not fully captured by focusing on certain cultural characteristics of products. To surmount challenges in evaluating the correlation between indigenous products attributes and visitor opinions, guarantee a varied sample to apprehend differing inclinations and incorporate sophisticated analytics to more effectively comprehend and cater to particular customer requirements. Furthermore, collaborating with cultural specialists can improve product solutions' validity and credibility. By aware of these variables, marketing campaigns can be more focused and successful in raising visitor happiness and involvement.
Evolution of Immersive Technologies and Their Impact on Visitor Engagement in Cultural Heritage Sites
Authors: Avni Garg  , Dr. Jasbir Singh Dhanjal  , Dr. Kajal Chheda  , Prabhat Sharma  , Arunkumar Devalapura Thimmappa  , Shubhi Goyal  , Amita Garg
Published: September 2024

The cultural heritage sites, incorporating advanced technology and engaging activities have been demonstrated to enhance visitor attention and retention, resulting in more significant and unforgettable experiences. The evolution of immersive technologies, has significantly transformed visitor engagement in cultural heritage sites. This study investigates how these technologies increase visitor experience and engagement. The study utilizes Chi-square tests and ANCOVA and multiple linear regressions tests to examine the correlation between technology usage and visitor satisfaction, to identify key predictors of enhanced visitor interaction. The findings highlights the significant prospective of immersive technology enhances cultural heritage experiences, providing actionable insights for site managers and technology developers. The investigation highlights the renovate consequence of incorporating VR and AR technologies on visitor engagement at cultural heritage sites, enhancing satisfaction, and boosting return visits. It provides valuable recommendations for site managers and technology developers to enhance cultural heritage experiences.