bluuebunny/crossref_metadata_2025 huggingface dataset:
FUTURISTIC TRENDS IN DIGITAL MARKETING
Authors: Sharma Khushboo
Published: June 2024

In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, and convert customers in the online realm. This paper delves into the fundamental principles of digital marketing, highlighting its evolution from the early stages of the internet to the complex ecosystem it is today. The historical journey of digital marketing, from the precursors in the 1970s to the mobile-dominated 2010s and the technologically advanced 2020s, is explored. The study emphasizes pivotal moments such as the introduction of websites, the rise of search engines and social media, and the impact of mobile dominance on marketing strategies. Furthermore, the chapter underscores the importance of digital marketing in modern business strategies, enabling companies to adapt, innovate, and thrive in an environment where digital interactions play a crucial role in shaping consumer behaviors. The objectives of this study encompass understanding the core concept of digital marketing and investigating futuristic trends, including the metaverse, non-fungible tokens (NFTs), cryptocurrency, and the growing emphasis on zero and first-party data. The significance of digital marketing is substantiated by its success in leveraging widespread digital adoption, providing a global reach, targeted advertising, cost efficiency, measurable results, personalization, and enhanced customer engagement. Current trends in digital marketing, ranging from search engine optimization (SEO) to influencer marketing and analytics-driven strategies, are outlined to showcase the diverse approaches available. Looking towards the future, the chapter explores futuristic trends in digital marketing, such as the metaverse's potential to reshape brand-consumer engagement, the utilization of NFTs for unique digital experiences, and the continued influence of cryptocurrency. Additionally, the focus on privacy, sustainability, gender neutrality, and accessibility are projected to play integral roles in shaping the future landscape of digital marketing. In conclusion, the study posits that digital marketing has become an integral and indispensable component of modern marketing efforts. Its ability to precisely target audiences, measure campaign effectiveness in real-time, and adapt strategies based on data insights makes it a cornerstone in connecting with consumers in the digital age.
KNOWLEDGE MANAGEMENT IN INDUSTRY 5.0
Authors: Dhawale Dr. Sarita Abhay
Published: June 2024

The advent of Industry 5.0 marks a paradigm shifts in the industrial landscape, propelled by the integration of advanced technologies such as artificial intelligence, the Internet of Things, and robotics. At the heart of this transformation lies the strategic management of knowledge, a critical asset in the dynamic intersection of technology and industry. This study endeavours to explore the multifaceted role and functions of knowledge management within the context of Industry 5.0, aiming to assess its significance, applications, challenges, and ethical considerations. The first objective of this study is to evaluate the role of knowledge management in Industry 5.0, emphasizing its impact on organizational performance, innovation, and competitiveness. Through a comprehensive review of literature and empirical investigations into Industry 5.0 organizations, the research unveils the pivotal role of knowledge management as a driving force behind enhanced organizational performance, a catalyst for innovation, and a key determinant of competitiveness. The second objective delves into the functions of knowledge management in Industry 5.0, investigating the intricacies of knowledge creation, storage, retrieval, dissemination, and application. Drawing on both quantitative and qualitative data from diverse organizations, the study illuminates the practical applications of knowledge management functions, providing insights into how these functions contribute to innovation, process optimization, and informed decision-making. Moving beyond applications, the research identifies and analyses challenges that organizations encounter in effectively managing knowledge within the Industry 5.0 framework. Issues related to global and remote teams, cultural diversity, and ethical considerations are scrutinized, revealing the complexities that organizations must navigate to harness the full potential of knowledge management in a technologically-driven era. Furthermore, the study explores emerging trends and technologies shaping the landscape of knowledge management in Industry 5.0. From artificial intelligence to block chain, the research investigates how these innovations influence knowledge discovery, dissemination, and security. Ethical considerations in knowledge management are examined in the context of data privacy, algorithmic bias, and responsible AI usage, paving the way for the development of guidelines for ethical knowledge sharing in Industry 5.0. In conclusion, this study contributes to the understanding of knowledge management as a linchpin in Industry 5.0, providing a roadmap for organizations seeking to navigate the technological frontier. By assessing its role, functions, challenges, and ethical dimensions, the study offers valuable insights into how knowledge can be harnessed to drive success in the era of Industry 5.0.
THE ROLE OF LIFELONG LEARNING, ADAPTABILITY, AND TECHNOLOGICAL LITERACY IN DEVELOPING EFFECTIVE MANAGEMENT CAPABILITIES FOR THE FUTURE
Authors: Mishra Dr. Apoorwa , Mishra Dr.Ekta
Published: June 2024

The dynamic and rapidly evolving business landscape, fueled by technological advancements and shifting market dynamics, necessitates a reevaluation of the skills and competencies required for managers to thrive in the future. This research explores the role of lifelong learning, adaptability, and technological literacy in developing effective management capabilities in the face of these challenges. Lifelong learning enables managers to stay relevant by continuously acquiring new knowledge and skills. Adaptability empowers managers to navigate change and complexity, while technological literacy enables them to leverage emerging technologies strategically. Through a mixed-methods approach involving surveys, interviews, and case studies, this research assesses the current state of skills among managers, explores experiences and perspectives, and identifies best practices. The outcomes provide valuable insights for managers, organizations, and policymakers, informing the development of effective management development programs that prioritize lifelong learning, adaptability, and technological literacy. The findings also address challenges and barriers, ensuring successful implementation and adoption of these skills for agile and future-ready management practices.
EFFECTS OF MENTAL HEALTH ON WORK QUALITY AND EFFICIENCY: A COMPREHENSIVE REVIEW
Authors: Sharma Dr. Khushboo , Devi Ms. Kamlesh , Priyanka Ms.
Published: June 2024

This research paper delves into the intricate relationship between mental health and work outcomes, specifically focusing on work quality and efficiency. The paper aims to provide a comprehensive review of existing literature, offering insights into how various dimensions of mental health impact an individual's ability to perform optimally in a work environment. By examining the reciprocal nature of this relationship, the paper contributes to a better understanding of the factors that influence workplace productivity and overall employee well-being.
HUMAN RESOURCE MANAGEMENT USING ARTIFICIAL INTELLIGENCE
Authors: Venkata Manjula Devarakonda , Harini A , Koppireddy Chandra Sekhar , Vijaya Kumar G. , Konda Babu D.
Published: June 2024

Human Resource Management (HRM) plays a pivotal role in optimizing organizational performance by strategically managing an organization's most valuable asset – its human capital. In recent years, the integration of Artificial Intelligence (AI) into HRM processes has emerged as a transformative paradigm, revolutionizing the way organizations attract, develop, and retain talent. This abstract explores the evolving landscape of HRM through the lens of AI, focusing on its potential to enhance decision-making, streamline workflows, and foster a more data-driven and employee-centric approach.. This abstract explores the integration of Artificial Intelligence (AI) through the lens of Genetic Algorithms (GAs) to enhance HRM practices. GAs, inspired by the principles of natural selection and evolution, offer a unique approach to optimizing HRM processes such as recruitment, employee placement, and talent development. the integration of Genetic Algorithms into HRM represents a novel and promising approach to address the complexities of talent management. By leveraging evolutionary principles, GAs contribute to more efficient and data-driven decision-making processes, ultimately enhancing organizational agility and competitiveness in the ever-evolving landscape of human resource management.
HOW DO CRYPTOCURRENCIES AND BLOCKCHAIN TECHNOLOGY WORK?
Authors: M Nivethitha
Published: June 2024

Cryptocurrencies are a recent trend when it comes to transactions, though its introduction dates far back to 2009. They are rising to the standards of efficient transaction medium and offer advancements that could potentially revolutionize the whole economic system. While the reason for the sudden hype that emerged for these in the field of marketing, business etc. continues to remain uncertain, Blockchain technology which is the technological algorithm under which these cryptocurrencies function, with its exceptional and unusual approach towards logical structuring of secure layouts contributes in the attempt of finding the answer. It has provided with an algorithm that no present technology can practically hack into! But how far is the scope of the word ‘present’ from the prior sentence? Especially with the galloping advancements in technology, will it still beat the odds and attain what it was able to achieve only to the current extent? The answers to these questions have the potential to determine the scope of cryptocurrencies in future. This paper attempts to find these answers.Objective: This paper intends to help understand the working of blockchain technology in employing cryptocurrencies as a medium of exchange and in turn gaining knowledge on the emerging concept of cryptocurrency itself. It starts with the circumstances which led to the development of cryptocurrencies and the sense of security it attempts to attain. It seeks to do so by taking into account various facts and speculations made by investors in this field.
ARTIFICIAL INTELLIGENCE OF THINGS (AIOT)
Authors: Priyanka Nanda Ms.
Published: June 2024

With this new trend in computer science, new technologies are being developed with new evolutions. The Internet of Things is the best way to communicate with devices with unique capabilities. The Internet of Things (IoT) is a new technology that connects various devices and objects. Here, Chapter 1 covers IoT using artificial intelligence, importance of IoT using artificial intelligence, advantages of AIoT systems, how AI transforms IoT, IoT and sensor networks, safe and secure I have to mention that it introduces IoT using artificial intelligence in the environment. efficient authentication.
COMPARATIVE STUDY BETWEEN AQUEOUS EXTRACT OF TWO SPECIES OF AMORPHOPHALLUS FOR ANTILIPASE POTENTIAL
Authors: Salva Charumathi , P Bhanusree. , P Chakrapani. , S Divya Sree. , T Sravani. , R Sonali.
Published: June 2024

Obesity is a significant public health concern inside developed nations. The presence of this factor is widely recognized as a significant contributor to the onset and progression of various chronic illnesses, such as cardiovascular disease, diabetes, and cancer. In this study, it was discovered that aqueous extracts of Amorphophallus peaoniifolius and Amorphophallus konjac both significantly inhibited pancreatic lipase activity. The presence of numerous secondary metabolites in the extract may be responsible for the inhibitory effect. As an anti-obesity medication, the extract may be utilized. Lipase inhibitors are drugs that are used to lower the activity of lipases found in the intestine They bind to lipase enzymes, which are released by the pancreas and involved in the breakdown of dietary lipids. These enzymes are found in the intestine. Because lipase inhibitors stop the breakdown of dietary triglycerides to monoglycerides and fatty acids, there is no absorption of fat in the intestine and it is not used as a source of caloric energy. Instead, fat is expelled in the stool. This mechanism could potentially be used to treat obesity. Orlistat, which was used as a reference substance in our present study, is an example of a lipase inhibitor and tends to prevent absorption of 30% of the total fat intake from a meal. Lipase inhibitors have numerous adverse effects, including oily spotting, abdominal cramps, and hypertension. In this study, Amorphophallus peaoniifolius and Amorphophallus konjac were evaluated for their anti-obesity properties. It was hypothesized that it would possess a comparable anti-obesity effect. The antilipase activity of the aqueous extracts of Amorphophallus peaoniifolius and Amorphophallus konjac was evaluated. Compared to orlistat (100%), it inhibits chicken Pancreatic lipase enzyme by 96% and 92% at 5 mg/ml. The present study demonstrates that aqueous extracts of Amorphophallus peaoniifolius and Amorphophallus konjac have comparable antilipase activity in obesity.
PRODRUG ENHANCEMENT OF REMDESIVIR ANALOGUES
Authors: Bharathi D. , Karpagavalli L. , Nandhan K. , Mohan A. , Priyadharshini S. , Sathasri S. , Hemalatha K.
Published: June 2024

The development of remdesivir as a prodrug was driven by several considerations. The main objective was to enhance the bioavailability, chemical stability, targeted delivery, metabolism, and activation, formulation and administration. The structural modification involved in the compound are responsible to increase the potency and at the same time improve the inhibition of respiratory syncytial virus (RSV) in cell culture. In vitro study of proagents was tested for efficacy to inhibit the viral infecting organism in respiratory cell line and also similar structured Hepatitis C Virus (HCV), Severe Acute Respiratory Syndrome (SARS), COVID 19, RSV infective organism’s response to prodrugs. The intravenous route for inpatient is very limited whereas out patient in pandemic COVID 19 was in high demand.
MANAGEMENT BY OBJECTIVES
Authors: Monaricha Khaidem Ms.
Published: June 2024

MBO is an acronym for Management by Objectives. It refers to a management system that measures employees’ performance against a series of set targets or goals to gauge their overall performance in their role. MBO is essentially a philosophy of management based on identifying purpose, objectives, strategy, desired result and evaluating performance in achieving them. It has 8 steps; Setting of objectives at the top, Identifying key result areas (KRAs), Clarifying organizational roles, Setting subordinates objectives, Holding periodical meetings, Assess strengths and weaknesses of key resources, Evaluation of results or performance appraisal and Recycling or re-evaluating the process.
ROLE OF NURSE IN MIDWIFERY AND OBSTETRICAL CARE
Authors: Biswas Prasanjit
Published: June 2024

The role of a nurse in midwifery and obstetrical care is crucial in providing comprehensive healthcare services to women during pregnancy, childbirth and the post partum period. Nurses play a vital role in providing care during adolescent, antenatal intranatal and postnatal period. Nurses act as advocates for women in midwifery and obstetrical care settings. They ensure that the patient’s rights are respected. They also play a key role in health promotion and education within the community. They contribute to the physical, emotional and educational well-being of women, ensuring the best possible outcomes for both mother and baby.
BIOFUEL: UPCOMING SOURCES OF ENERGY
Authors: Mishra Priyesh Kumar , Dutta Arkadeb
Published: June 2024

In response to the depletion of fossil fuels and environmental concerns, the emergence of biofuels as a potential and sustainable energy source has received substantial attention. Biofuels, which are derived from renewable sources such as biomass, have the potential to lessen dependency on limited fossil fuels. Their benefits include decreased carbon emissions, economic development potential, and waste utilization. This article investigates the many forms of biofuels, their benefits, problems, and economic feasibility. It emphasizes their contribution to climate change mitigation, energy security, and rural job creation. Technological developments, regulatory assistance, and market demand all help to make them feasible. Concerns about food competition, land use change, water usage, and biodiversity loss, on the other hand, highlight the need for sustainable practices. Overall, biofuels provide a viable path toward cleaner and more sustainable energy choices.
RECOMBINANT DNA
Authors: Sharma Deepanjali , Kumari Shailja
Published: June 2024

Every country wants to enhance or improve the human life by improving health conditions, food quality, crop production, environmental conditions and many others aspects that affect human life. Science has developed several techniques for betterment of people; recombinant DNA technology is one of them. This paper describes the definition, requirements, methods, and applications of recombinant DNA technology. There are three methods to perform this technique, transformation, non-bacterial transformation and phage transformation. This technology has various applications in the field of health, clinical pharmacy, hormone production, food, agriculture, gene therapy, environmental science and pollution research.
PLANT BASED POLYPHENOLS IN CHEMO-PREVENTION AND CHEMO-THERAPY OF CANCER
Authors: Palit Shreyasi
Published: June 2024

Cancer is the second leading cause of death worldwide. The presently available state-of-the-art chemotherapeutic drugs although have improved the mortality rate of the cancer patients but these drugs are associated with several toxic side effects. The toxic side effects of these anti-cancer drugs along with the high cost associated with the use of those drugs have thus necessitated the development of less toxic as well as cost effective chemotherapeutic as well as chemopreventive strategies to combat the deadly disease. Epidemiological studies suggest phytochemicals, the bioactive molecules found in fruits, vegetables and grains, are able to reduce the risk of various chronic illnesses and have thus received increased attention as candidate chemo-therapeutic as well as chemopreventive anti-cancer agent. Much of the chemopreventive efficacies of these phytochemicals and their derivatives have been attributed to polyphenols and have been proved in experimental models of cancer models. The therapeutic potential of these polyphenols either as single agent or in combination with other therapy have been reported to modulate the progression of cancer. Although these polyphenols have been reported to modulate carcinogens, reduce inflammation, induce cell cycle arrest and apoptosis in mammalian cancer models; the precise cellular and molecular mechanism by which these polyphenols exert their anti-cancer efficacy still needs to be investigated. Despite promising preliminary experimental results, the development of these polyphenols in prevention of progression of cancer and treatment of the same requires extensive research to develop them into potential candidate chemotherapeutic drugs. To bring these phytochemicals from bench to bedside, extensive studies regarding interaction of these polyphenols with cancer cells, their pharmacokinetics, ideal dosages and their long-term safety are needed.
EFFECT OF NANO SILICA ON RESISTANCE TO DRYING SHRINKAGE IN TETRANARY BLENDED CONCRETE
Authors: Reddy Dr. Avuthu Narender
Published: June 2024

The primary raw material used in the construction sector is cement. Cement is extensively manufactured and a significant contributor to carbon-dioxide (CO2) emissions as a result of the worldwide constantly growing infrastructure demands [1,8,10]. Efforts are being made to utilize industrial pozzolanic by-products that may enhance concrete properties. For the purpose of the inquiry, high-strength and long-lasting concrete compositions are created using mineral additions such fly ash, alccofine, and nano-silica [11,12,14,21]. An investigation was carried out on the M30 and M60 concrete grades in order to find resistance to drying shrinkage when cement was replaced in part with a combination of 25% fly ash, 10% alccofine, and 0.5, 1, 2, and 3% nano silica. In comparison to conventional concrete, the combination of fly ash, alccofine, and nano-silica had the lowest value of drying shrinkage among all concrete mixes for both grades at all test ages.
STRENGTH CHARACTERISTICS OF RECYCLED AGGREGATE
Authors: Bilal Mohammed , Yaseen Mohammed , Farash Md Aasim Riyan , Muddassir Mr. , Pasha Professor Nadeem
Published: June 2024

The goal of this research was to learn how well Recycled Concrete Aggregate (RCA) performs in terms of strength, stiffness, and durability in order to assess its viability for use in structural concrete. More and more people are looking into the qualities of building waste in an effort to discover solutions to the problem of construction waste in light of rising environmental consciousness and more stringent rules on its management. There is a need to find sustainable alternatives to substitute readily accessible materials for concrete production due to the rise in infrastructure and urban development activities. Concurrently, the rise in building is draining the planet of its natural resources due to its heavy reliance on natural building materials. In this investigation, high-quality concrete mixtures were created by repurposing RCA. Cementitious materials like fly ash (FA) and other industrial byproducts are combined with recycled building debris to create these mixtures. The higher mechanical strength attributes of these RCA mixes, in comparison to the strengths of control mixes, are examined. By lowering the amount of water needed to create the material and improving its workability, plasticizers (or water-reducing admixtures) boost mechanical strength and durability.In this work, we compare and contrast the strength properties of recycled aggregate with those of native aggregate. Recycled aggregate, derived from the destruction of concrete buildings, may be used as a cheaper and more sustainable alternative to natural aggregate in the building industry. The methodology used includes testing concrete under compression, tension and flexure. Ultimately, the research finds that recycled aggregate may be utilized as a sustainable substitute for natural aggregate; however, it warns that more care must be taken when utilizing larger replacement percentages to guarantee necessary strength criteria are satisfied. It was found that adding fly ash upto 10% increases the overall strength of concrete.
BANACH FIXED CONTRACTION MAPPING THEOREM IN VECTOR S-METRIC SPACES
Authors: Yadav Pooja , Kamra Mamta
Published: June 2024

We demonstrate the Banach contraction mapping theorem on vector S-metric space. We also give an example to explain our results.
AN OVERVIEW OF NUCLEAR MEDICINE WITH EMPHASIS ON APPLICATIONS
Authors: Poria Ruchi , Kalra Mohini , Rakesh Marwaha Kumar
Published: June 2024

Molecular imaging and targeted therapy are combined in the fast-developing field of nuclear medicine to offer effective diagnostic and therapeutic options for a variety of medical problems. Nuclear medicine enables the imaging and quantification of physiological processes within the human body at the molecular and cellular level by using small quantities of radioactive substances, or radiopharmaceuticals. The foundational concepts, methods, and applications of nuclear medicine are examined in this abstract. It starts by describing the fundamentals of nuclear medicine, such as how radiopharmaceuticals are made and what makes them unique, how detection and imaging systems work, and the rules of radiation safety. It also emphasizes how anatomical and functional information can be obtained using positron emission tomography (PET), single-photon emission computed tomography (SPECT), and hybrid imaging modalities like PET/CT and SPECT/CT. The extensive spectrum of clinical uses of nuclear medicine is further explored in the abstract. It talks about how nuclear imaging is used to diagnose, stage, and track a variety of illnesses, including cancer, cardiovascular problems, neurological issues, and musculoskeletal abnormalities. It also looks at the recently developed area of theranostics, which uses nuclear medicine techniques to administer targeted radiation directly to tumor cells in order to both diagnose and treat some tumors. The abstract also emphasizes recent developments in nuclear medicine research and technology. It discusses contemporary breakthroughs in imaging instrumentation and data analysis methods that improve the sensitivity, resolution, and accuracy of nuclear imaging processes, as well as recent developments in radiopharmaceutical design, including the use of novel tracers and targeted agents. In conclusion, by offering non-invasive imaging methods and tailored treatments, nuclear medicine continues to play a crucial role in contemporary healthcare. Nuclear medicine gives vital insights into diagnosis, therapy planning, and therapeutic response assessment due to its capacity to investigate the molecular pathways underlying diseases, improving patient care and results. Future developments in this area show considerable promise for improving the accuracy and efficiency of therapeutic imaging and imaging-guided procedures.
ANTIBIOTIC RESISTANCE: CAUSES, GLOBAL BURDEN, AND SOLUTIONS
Authors: Patel Janki , Patel Pinkal , Patel Vaishali , Patel Kautul , Hirpara Kenny , Panchani Yashkumar
Published: June 2024

Antibiotic resistance is a few of the pre-eminent customary health heed thus far. Microorganisms can broaden resistance to antibiotics used within the remedy with an expansion of mechanisms. The Squandering of antibiotics inside the veterinary, agricultural & clinical sectors, which include the irrelevant prescribing of antibiotics and their overuse within the cattle zone, and inadequate hygiene practices in health center, all make a contribution to the rise of AMR. There are many mechanisms that bacteria show off to shield themselves from antibiotics and knowledge the mechanisms by means of which bacteria face up to antibiotics will become vital to solving the disaster. Laboratory primarily based antibiotic resistance detection strategies can decide resistance or susceptibility of an isolate against any therapeutic applicants appropriate use of antibiotics, vaccination, schooling, research, development of novel antibiotics, policy, rules and surveillance of antimicrobial resistance and antibiotic use have a first-rate position in minimization of antibiotic resistance. In this text, the general mechanisms of resistance to antibiotics along with its universal burden, detecting procedure, minimization strategies have been summarized.
DOSAGE FORM DESIGN
Authors: Kumar Keshav , Sharma Dr. Rupali , Sardana Dr. Satish , Sharma Mr. Shekhar , Mirza Dr. M Aamir
Published: June 2024

The design of dosage forms is a pivotal endeavour within the realm of pharmaceutical sciences, encompassing the intricate interplay between active pharmaceutical ingredients (APIs) and formulation components to achieve optimal therapeutic outcomes. This chapter delves into the multifaceted landscape of dosage form design, exploring the nuanced considerations that underpin the creation of effective, safe, and patient-centric drug delivery systems. Commencing with an introduction to dosage forms, the chapter elucidates the critical role they play in pharmaceuticals, encapsulating a diverse spectrum of solid, liquid, semi-solid, and gaseous entities. Fundamental physicochemical principles governing solubility, dissolution kinetics, and particle characteristics are expounded, providing a foundation for the subsequent design strategies. A comprehensive exploration of drug excipients and formulation components ensues, accentuating their significance in tailoring drug release, stability, and bioavailability. The intricate artistry of solid dosage forms, including tablets and capsules, is deconstructed, encompassing formulation intricacies, compression techniques, and coating methodologies. Liquid dosage forms, from solutions to suspensions, are scrutinized for their formulation challenges and stability considerations, while semi-solid entities such as creams, ointments, and transdermal patches are dissected for their diverse applications. Intriguing forays into parenteral and gaseous dosage forms reveal the precision demanded by injectable solutions, suspensions, and inhalation aerosols. A meticulous evaluation of dosage form attributes is presented, illuminating the role of in vitro dissolution testing, stability studies, and bioavailability assessments. Biopharmaceutics and pharmacokinetics are intricately woven into the narrative, unravelling the influence of dosage form design on drug absorption, distribution, metabolism, and excretion. Nurturing an appreciation for regulatory imperatives, the chapter underscores the alignment of dosage form design with stringent guidelines and standards. Furthermore, emerging trends in the field, including nanotechnology's impact on drug delivery and the advent of personalized medicine, are showcased, offering a glimpse into the evolving landscape of pharmaceutical innovation. In summation, the "Dosage Form Design" chapter unveils the symphony of art and science that orchestrates the creation of dosage forms, fostering an understanding of the pivotal factors governing their design, development, and evaluation. It stands as a testament to the collaborative efforts of pharmaceutical scientists, chemists, engineers, and regulatory experts in crafting pharmaceutical formulations that optimize therapeutic potential while safeguarding patient well-being.
HEART DISEASE PREDICTION USING FUZZY LOGIC
Authors: Sahu Chandramani , Laxmikant Mr. , Verma Ranu , Pandey Hemant , Sahu Sunil K.
Published: June 2024

Developing and underdeveloped countries are known to have a major problem when it comes to providing adequate healthcare services to their citizens. Due to the lack of medical expertise, they are unable to meet the needs of their citizens. Some of the factors that contribute to the increasing cases of heart diseases include the lack of exercise and stress. The early detection of a heart disease is very important for people to take care of their health. Unfortunately, the lack of effective tools and methods for identifying the hidden causes of heart disease can lead to the death of individuals. Medical diagnosis is a very challenging task and usually involves the involvement of experts. The goal of this project is to create a fuzzy expert system that can help doctors identify potential heart disease risks in their patients. It is not easy to analyze the various factors that can affect a person's health, making it difficult for the physician to make an accurate diagnosis. However, experts believe that a tool that can accurately identify the risk factors should be developed. The paper describes the design and implementation of a fuzzy expert system that can help predict a person's likelihood of developing heart disease. This type of system is equipped with various membership functions and fuzzy rules. It can help doctors perform classification procedures and make an accurate diagnosis.
SOLAR CELL AND ITS APPLICATIONS
Authors: Shinde Shikha
Published: June 2024

Solar energy has emerged as a vital and sustainable renewable energy source, garnering significant attention due to its environmental benefits and potential to address the growing global energy demands. This paper presents an overview of solar energy and its importance as a renewable energy source, along with a brief historical account and evolution of solar cell technology. The motivation for this research stems from the increasing need to explore efficient solar cell technologies and their significance in contributing to a greener and more sustainable future. The core of this study revolves around the materials and device structures used in solar cell fabrication. Various materials, such as silicon, gallium arsenide, and copper indium gallium selenide, are extensively discussed in terms of their properties and suitability for solar cell applications. Additionally, different device structures and architectures, including p-n junctions, heterojunctions, and tandem cells, are explored in detail, highlighting their advantages and limitations concerning energy conversion efficiency and manufacturing costs. Furthermore, an in-depth analysis of solar cell fabrication techniques is presented. The paper delves into various deposition techniques, such as chemical vapor deposition, sputtering, and spin coating, which play a crucial role in forming the solar cell layers. Lithography, etching, and metallization processes are also discussed, elucidating their role in patterning and interconnecting the different components of solar cells. The comprehensive exploration of materials, device structures, and fabrication techniques in this research aims to provide valuable insights into the current state of solar cell technology and its potential for further advancement. Understanding the advantages and limitations of various materials and device structures is pivotal in guiding future research efforts towards enhancing solar cell efficiency, durability, and cost- effectiveness, ultimately accelerating the adoption of solar energy as a mainstream renewable energy source.
MANAGERIAL SKILLS IN AGRICULTURE: THE CRUCIAL ROLE FOR PROFESSIONALS AND FARMERS
Authors: Desai Sh. J.D. , Chaudhari Dr R.N. , Rathwa Dr Y.H. , Sipai Dr S.A. , Bhuriya Dr K.P. , Patel Dr P.C.
Published: June 2024

This book chapter provides a comprehensive overview of the critical role that managerial skills play in the effective management of agricultural operations. It emphasizes the significance of technical, conceptual, and interpersonal skills in the agricultural sector and highlights their practical applications in various daily life scenarios. The chapter categorizes managerial skills into six types, namely planning and decision-making skills, organizational skills, leadership skills, communication and interpersonal skills, financial management skills, and problem-solving and analytical skills, illustrating their importance in achieving organizational goals and driving sustainable agricultural development. Furthermore, the chapter outlines the importance of managerial skills for agricultural professionals when interacting with colleagues and farmers, emphasizing the pivotal role of effective communication, leadership, conflict resolution, team building, adaptability, and stakeholder management. It underlines the relevance of these skills in fostering strong relationships, enhancing productivity and contributing to the sustainable growth of the agricultural sector. The chapter also elucidates strategies for leveraging managerial skills in the agricultural context, including continuous professional development, team empowerment, collaboration, data-driven decision-making, stakeholder engagement, and a culture of continuous improvement. By harnessing these strategies, agricultural professionals can navigate the complexities of the industry, optimize resource utilization, and foster innovation, contributing to the growth and sustainability of the agricultural sector.
DIGITAL EMPOWERMENT IN INDIAN AGRICULTURE: UNVEILING THE ICT REVOLUTION
Authors: Patel Dr V.N. , Zala Dr M.B. , Chaudhari Dr R. N. , Rathwa Dr Y.H. , Gamar Dr P. G. , Chauhan Shri K.K.
Published: June 2024

The integration of Information and Communication Technology (ICT) has emerged as a transformative force in Indian agriculture, addressing longstanding challenges and empowering farmers to achieve sustainable growth. This chapter explores the significance of ICT in the Indian agricultural landscape, emphasizing its role in providing timely information, facilitating precision agriculture, enhancing market linkages, promoting financial inclusion, and fostering data-driven decision-making. The chapter underscores the pivotal role of ICT in bridging the digital divide, enabling farmers to access real-time weather updates, personalized crop advisory services, market information, and financial services, thus facilitating informed decision-making and sustainable farming practices. The discussion highlights the diverse applications of ICT, including digital advisory services, remote sensing techniques, and mobile applications, along with the government's interventions to promote ICT adoption among farmers. Additionally, the chapter delineates strategies to enhance the efficiency of ICT for farmers, emphasizing the importance of digital infrastructure, localized content, user-friendly applications, data privacy, and public-private partnerships. The abstract concludes by emphasizing the transformative impact of ICT in revolutionizing Indian agriculture and fostering a resilient and inclusive ecosystem for farmers, ultimately driving sustainable agricultural development and empowering farmers to script their own success stories in the digital era.
DEVELOPING INNOVATION: STARTUP AND ENTREPRENEURSHIP DYNAMICS
Authors: Mohanty Smaranika , Kumar Rout Dr. Santosh , Jena Dr. Anshuman , Dash Soumya Sakti , Sahoo Sweta
Published: June 2024

In the twenty-first century, startups and entrepreneurship have become important forces behind innovation, economic growth, and job creation. With a focus on major themes and trends, this abstract offers a succinct overview of the diverse landscape of startups and entrepreneurship. Startups, which are frequently distinguished by their cutting-edge business concepts and game-changing technology, are essential for promoting economic vitality. They serve as change agents, upending established sectors and expanding the realm of the conceivable. The digital revolution has lowered barriers to entry, enabling people with original ideas to turn them into successful businesses. The democratization of entrepreneurship has resulted in an explosion of startups in a variety of industries. Startups are propelled by entrepreneurs, who have a distinctive set of qualities like risk-taking, resiliency, and innovation. The success of startups is heavily dependent on these people's capacity to recognize possibilities, gather resources, and deal with ambiguity. Global ecosystems like Silicon Valley, Tel Aviv, and Shenzhen serve as centres for innovation and collaboration, further demonstrating how entrepreneurship has transcended geopolitical boundaries. Startups are propelled by entrepreneurs, who have a distinctive set of qualities like risk-taking, resiliency, and innovation. The success of startups is heavily dependent on these people's capacity to recognize possibilities, gather resources, and deal with ambiguity. Global ecosystems like Silicon Valley, Tel Aviv, and Shenzhen serve as centres for innovation and collaboration, further demonstrating how entrepreneurship has transcended geopolitical boundaries. An increased focus on social entrepreneurship that emphasizes using business principles to address urgent societal concerns has evolved in recent years. In addressing concerns like climate change, access to healthcare, and poverty alleviation, entrepreneurs have the potential to produce both economic and social value. The COVID-19 epidemic presented particular difficulties and chances for businesses. While some people found it difficult to adjust to the shifting market dynamics, others came up with creative solutions to meet new requirements. The pace of remote work and digital transformation changed the business environment and promoted the expansion of tech-enabled companies. In summary, entrepreneurship and startups are dynamic forces reshaping our economic and social landscapes. They promote innovation, produce jobs, and provide answers to some of the most important problems facing the world. In order to build a strong and thriving global economy going forward, politicians, investors, and aspiring entrepreneurs must fully comprehend the complexities of startups and entrepreneurship.
TRADE OF MANUFACTURING GOODS BETWEEN INDIA AND VIETNAM: AN ANALYSIS OF REVEALED COMPARATIVE ADVANTAGE
Authors: Ahmad Jamil , Hussain Abid
Published: June 2024

The present study aims to examine the bilateral trade relationship between India and Vietnam from 2007 to 2021 through Revealed Comparative Advantage (RCA) and Trade Complementarity Index (TCI). The information regarding the commodities have been taken from the database of UNCOMTRADE. The findings of the RCA showed that out of the top five items exported by India to Vietnam namely, iron and steel, vehicles and accessories thereof, electronic goods and its equipment’s, aluminum and articles thereof and engineering goods and its equipment’s India has only advantage in iron and steel and aluminum and article thereof. In case of import from Vietnam, there is replacement of 4 items out of top 5 during the study period. Whereas, the result of the trade complementarity index observed that both the countries are losing their complementarities. However, the study concluded that the demand and supply of each country which may not be a good sign for bilateral trade between India and Vietnam.
ROLE OF ENTERTAINMENT EDUCATION IN WOMEN DEVELOPMENT: A CASE STUDY OF 'ADHAFULL,' 'NAVRANGI RE!' AND 'LIFE NAVRANGI'
Authors: Sharma Surbhi , Rathore Dr. Hitendra Singh
Published: June 2024

Entertainment Education (EE) drama intentionally designs and executes a media message to fulfill entertainment and education purposes to increase audiences' knowledge and awareness about educational issues. It is a strategy for consciously crafting drama serials to increase audience knowledge about social issues, change their behavior, shift social norms, and create attitudes (Wang et al., 2020). EE dramas can help by providing a lens that not only involves women's specific gendered roles but broadcasts programs on male identity that address gender equality and express the relationship between men and women (Lapsansky & Chatterjee, 2013). With the help of storytelling techniques, EE drama spreads awareness about a social problem. Still, it is necessary to understand how EE dramas directly or indirectly support women's empowerment and social awareness and how they portray female characters in programs. There is a chance to improve women's status by appealing to audiences' behaviour and providing information about women's social status. The study aims to explore how EE dramas have put forth women's development and social awareness by involving both men and women through storytelling techniques. This study analyzes the content of three entertainment–education dramas Adhafull (Half Full) (2016), Navrangi Re! (Nine to a Shade) (2019), and Life Navrangi (2022). The study traces the lineage of the arguments to the Entertainment-education programs, EE program, women empowerment, the portrayal of female characters, social awareness, and gender equality. This study assesses the research findings in changing behaviour, and the results show that the portrayal of the female characters and direct information about the social issue (gender inequality, domestic violence, health, and hygiene) is essential to motivate women to fight their battles against invisibility by getting inspired by role models and social awareness programs. The outcome explains that EE programs portray women as career-oriented, strong, choosing different career paths, and aware of health and sanitation. This study will spread consciousness in society on recognizing EE programs as a source of social awareness and women's development. The government and NGOs will have a new approach to launching new schemes for social issues by learning about EE drama and the characters' role in persuading an individual behaviour.
Politics of Islamic Law in Indonesia During the Reformasi Era
Authors: Gafnel Gafnel , Amin Saiful , Fahmi Khairul
Published: June 2024

This study examines the politics of Islamic law in Indonesia during the Reformasi era, specifically during the administrations of Presidents B.J. Habibie, Abdurrahman Wahid (Gus Dur), and Megawati Soekarnoputri. This research employs a qualitative approach. The Reformasi era, which began after the fall of the Orde Baru regime in 1998, was marked by significant changes in Indonesia's legal and political systems. During Habibie's administration, political liberalization and efforts to strengthen the rule of law, including in the context of Islamic law, occurred. Gus Dur's era was characterized by more inclusive and pluralistic policies, as well as efforts to strengthen the position of Muslims in the national political and legal systems. Meanwhile, Megawati's administration focused on political and economic stability with a pragmatic approach to Islamic law. This study uses a descriptive-analytical method to understand the dynamics and shifts in Islamic law policies during these three administrations. The results indicate that the politics of Islamic law in Indonesia during the Reformasi era were significantly influenced by the political and social contexts of each administration, as well as the diverse aspirations of the Muslim community.
İşletme Alanında Seçilmiş Konular
Authors: Çifçi Gönül , Reis Şükriye Gül , Çelikhan Fulya , Gürsel Tuğçe , Ayyıldız Nazif , Bal İlhan , Alhasan Yaman , Seyhan Mehmet , Ateş Nurperi , Yiğit Zafer , Sevimli Özge
Published: June 2024

Günümüzün hızla değişen ekonomisinde, işletme bilimi, yenilik ve ilerlemenin temel taşı olarak durmaktadır. "İşletme Alanında Seçilmiş Konular", modern iş uygulamalarını tanımlayan birçok karmaşık ve dinamik unsuru bilimsel bir bakış açısıyla ele almaktadır.
Disiplinlerarası bir alan olan işletme bilimi, karar alma süreçlerini optimize etmek için ekonomi, yönetim, finans, pazarlama, üretim ve teknoloji ilkelerini bir araya getirir. Amaç organizasyonel performansı artırmak ve sürdürülebilir büyümeyi sağlamaktır. Piyasalar giderek daha fazla birbirine bağlı ve rekabetçi hale geldikçe, bu ilkeleri anlamak girişimciler, profesyoneller ve araştırmacılar için daha da önemli hale gelmektedir.
Kitabın yapısı okuyucuların her konuyla bağımsız olarak ilgilenmesine olanak tanımakta ve bu durum kitabı, hedeflenen öğrenme için değerli bir kaynak haline getirmektedir.
Okuyucular, "İşletme Alanında Seçilmiş Konular" kitabıyla, yalnızca ilkeler konusunda temel bilgiler elde etmekle kalmayacak, aynı zamanda çağdaş iş başarısını yönlendiren yenilikçi yaklaşımların bir kısmı hakkında da fikir sahibi olacaklardır.
Diplomaside Arabuluculuk ve Türkiye’nin Arabulucu Rolü
Authors: Dağ Mehmet
Published: June 2024

Diplomasi, devletlerarasındaki ilişkilerin düzenlenmesi, çatışmaların çözülmesi ve işbirliğinin tesis edilmesi için kullanılan bir araçtır. Diplomasinin araçlarından olan arabuluculuk, kolaylaştırıcılık ve uzlaştırıcılık yolları çatışmaların çözümünde önemli bir rol oynayan ve barışa ulaşmayı sağlayan yöntemlerdendir. Diplomasi, uluslararası alanda barışın ve istikrarın sürdürülebilmesi için önemli bir araç olarak işlev görür. Türkiye özellikle yakın coğrafyasında yürüttüğü arabuluculuk faaliyetleriyle bölgesel barış ve istikrarın sağlanmasına katkıda bulunmuştur.
Türkiye’nin bölgesindeki çatışma ve krizlerin çözümüne arabuluculuk ve kolaylaştırıcılık yöntemleriyle müdahil olması her zaman nihai barışı getirmese de çatışma ve krizlerin büyümesine ve savaşa dönüşmesine engel olmuştur. Bu çalışmada, uluslararası ilişkilerde çatışma çözüm yöntemlerinden olan arabuluculuk, kolaylaştırıcılık ve uzlaştırıcılık konuları teorik olarak incelenmiş ve Türkiye’nin 2000’li yıllarda bölgesinde gerçekleştirdiği arabuluculuk, kolaylaştırıcılık, uzlaştırıcılık faaliyetleri örnek olaylar olarak değerlendirilmiştir.