Broadcasting about Vaccination Campaigns: An Analysis of the Media in Ceará
Authors: Franco Santino Carvalho , Marques Antônio Dean Barbosa , Silva Guilherme Alves da , Oliveira Ana Clara Teixeira da Silva , Lobo Giulli Catarini Cei Ribeiro , Gat Amanda Zahlouth Serique , Barbosa Dienyelle de Nazaré Costa , Rath Maria Eduarda , Farias George Pitman , Almeida Valéria Pereira Rezende de , Valente Thaís Costa , franco Amanda Lima , Bezerra Marcela Magno Miranda , Silva Jouzemayra Ariany Silveira da , Leão Caio Batista , Gomes Inah Silva Athayde , Silva Marivaldo de Moraes e , Menezes Lucas Batista de , Monteiro Manuella Ferraz de Souza , Gato Giovanna Zahlouth Serique , Leal Diego Teles Borges , Filho Antônio Carlos Lemos Monteiro , Barbosa Danielle Lima , Wanzeler Igor Florenzano , Sousa Carolynne Lima de , Santos Virna Lima dos , Costa Juliane Santos da , Seixas Ana Carolina Abdon , Aragão Camylla Rebbeca Bezerra de , Ponte Adrianne Raposo , Costa João Victor Tavares da , Lima José Victor Silva , Barreto Ranchelane Maria Gomes , Cardoso Juliana Prusch Fernandes , Figueiredo Cecília Farias de , Rocha Eduardo , Pantoja Amanda de Souza , Sousa Paulo Matheus Sherring e , Carvalho Larissa Brabo Collyer , Paranaguá Marcella Moraes Nogueira , Marques João Lucas Barbosa Nery , Gomes Ana Júlia Coelho , Neri Fabio Andres Ayala , Arielo Lucas Monteiro , Chaves Jonas , Diniz Lilian Coelho Heringer , Rodrigues Fabiany de Fátima Pompeu , Nascimento Andressa Schmidt do , Pantoja Amanda de Souza , Costa Cássio Dourado Kovacs Machado , Borges Rosangela Aguiar de Araújo , Aviz Walter Soeiro de , Cardoso Tamires Verçosa , Oliveira Ingrid Paola Canto Gomes de , Ferreira Mônica Maria de Moraes Lima , Pinho Kalil Orleans Silveira 
Published: October 2023

Vaccines have been used since the beginning of the 19th century as a disease control measure. However, it was only in 1973 that the National Immunization Program (PNI) was formulated, which established the National System of Epidemiological Surveillance (SNVE). This organizes the entire national vaccination policy for the Brazilian population and has as its mission the control, eradication and elimination of immunopreventable diseases(2) . Thus, the objective of this study was to understand the social representations elaborated by the media in Ceará about vaccination campaigns. To reach the proposed objective, we used the proposed steps of documentary research(8) , anchored in the theory of social representations(6-7) . The search for journalistic articles occurred through access to two electronic addresses of major newspapers of Ceará; Jornal O povo (http://www.opovo.com.br/busca/) and Diário do Nordeste ( http://diariodonordeste.verdesmares.com.br/servicos/busca), focused on the period of July 2017. Thus, the social representivities elaborated by the media of Ceará about the vaccination campaigns were understood. As the low or high acceptance of this population before the immunization campaigns that were conveyed to the two important newspapers.Has as a limiting factor this study, the selection of local media news, in which the data are punctual and can not be generalized. Despite being a prerogative of the qualitative approach the non-generalization.