bluuebunny/crossref_metadata_2025 huggingface dataset:
COVID-19: An Assessment of Creative Communication, Crisis Preparedness, and Resilience Building in Hospitality Business in Bali
Authors: Assegaff Syafiq Basri , Sukandar Rudi , Hardy Mike , Dewi Julia Ratnasari , Ali Habib Mohammad , Ayuniantari Ni Putu
Published: June 2022

Two years of COVID-19 pandemic have brought global consequences, especially to those operating in business. This paper examines how risk and crisis preparedness contributed to business survival and resilience in the hospitality sector in Bali, Indonesia, a market significantly dependent on international visitors. This qualitative research employing a phenomenological approach. Initial data were acquired from two months of  observation in Bali from March 2020 until the end of May 2020. In addition to observation, semi structured interviews were also conducted with informants from four different hotels, aiming to uncover if the hotels embraced some strategies from the proactive pre-crisis planning to strategic implementations during the crisis. We did not include the after-crisis stage as the pandemic is still ongoing. The researchers validated findings through triangulating interviews with Balinese authorities. We found that although the current crisis disrupted hotel business, it also provided opportunities for creative communication, security strategies, and new connections with public sector health management. Further, in the early stages of crisis management preparedness and focused communication were vital for the level of survivability of the hotels. The study concluded that during a crisis, a successful organization management team does not follow a linear and organized process to lead their business through the stressful and chaotic phases. Based on this study, we  learned that business managers who adapted to the situation with crisis preparation, combined with raised awareness of public health issues, and use of commercial strategies focused on local communities can successfully reduce threats.
Intercultural Communication of Indonesian-Australian International Special Class Alumni According to Proxemics Dimensions
Authors: Tobing Melati Mediana
Published: June 2022

This article examines the connection between proxemics and cosmopolitanism. Cosmopolitans can be understood as citizens of a borderless state or owners of global citizenship, with their communication also being borderless. Cosmopolitans usually come from many different cultures and use their native languag, but their perception of place is a gradually construced process and built with experience, education or the information they have gathered from media. Indonesian cosmopolitans also have an identity of being global citizens, who like travelling around the world but choose to stay in Indonesia with their family and friends. This article describes about Indonesian cosmopolitans who prefer to live in Indonesia despite the lack of a good living environment. The article also analyzes informant perceptions of space during their time studying in Australia and working in Indonesia. In accordance with the methodology chosen for the study, interviews with three informants of the International Class Program were conducted in Jakarta in July-August 2016. The informants were active students and are currently working near Jakarta. The study identifies the differences inherent in Indonesian cosmopolitans: 1) Indonesian cosmopolitans do not travel but they like living together with their families: “whether or not one eats, what matters is that one is together with family”, and; 2) these new cosmopolitans have an open attitude. This research using a framework of analysis based on proxemics and linked their communication experiences as cosmopolitans after returning to Indonesia as alumni, with several relevant answers based on their nonverbal intercultural communication.
MENTAL HEALTH OF HEALTHCARE WORKERS DURING COVID-19 PANDEMIC IN UKRAINE
Authors:   Institute of Psychiatry of Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, Pishel Vitaliy , Polyvianaia Marina ,   Institute of Psychiatry of Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, Pinchuk Irina ,   Institute of Psychiatry of Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, Myshakivska Olha ,   Danylo Halytsky Lviv National Medical University, Lviv, Ukraine, Thornicroft Graham ,   Centre for Global Mental Health and Centre for Imple- mentation Science, Institute of Psychiatry, Psychology and Neuroscience, King’s College London, London, UK, Hanlon Charlotte ,   Centre for Global Mental Health and Centre for Implementation Science, Institute of Psychiatry, Psychology and Neuroscience, King’s College London, London, UK.,   Department of Psychiatry, World Health Organization Collaborating Centre for Mental Health Research and Capacity-Building, School of Medicine College of Health Sciences, Addis Ababa University, Addis Ababa, Ethiopia
Published: June 2022

Introduction. Health care professionals experience severe occupational and psycho-emotional stress during the COVID-19 pandemic, which put them at high risk of mental disorders. The aim of the study was to examine the mental health of healthcare workers who provided treatment and support to patients with COVID-19. Materials and methods. A set of standardized psycho-diagnostic scales to assess the symptoms of depression (PHQ-9), anxiety (GAD-7), insomnia (ISI) and the impact of traumatic events on psycho-emotional state (IES-R) was used for an online survey of healthcare professionals from all regions of Ukraine during 04/04/2021 to 05/29/2021. A comparative study was conducted comparing two groups of specialists who provided (n = 441) or who did not support (n = 40) patients with COVID-19 on socio-demographic characteristics and indicators of psycho-diagnostic scales. Results. In total 500 staff were invited to take part in this survey. A signifi cant number of health workers in both groups experienced symptoms of mental disorders, indicating the negative impact of the COVID-19 pandemic on their mental health. However, in the group of medical professionals who provided care to patients with COVID-19, there were more pronounced symptoms of depression (p = 0.010), anxiety (p = 0.010), sleep disturbances (p = 0.018) compared with the group of specialists who did not provide direct care to COVID-19 patients. Statistically signifi cant diff erences were also obtained on the IES-R scale: subscales “avoidance” (p = 0.048), “intrusion” (p = 0.021), “hyperarousal” (p = 0.035). Conclusions. Healthcare professionals who care forCOVID-19 patients have a signifi cantly increased risk of mental health problems and require particular attention and the development of special programs of psychological support and psychiatric care
A Study on Structure, Stability, Cooperativity and Hydrogen Bond in the Complexes of nHCHO and nH2O (n=1-3) by Quantum Chemical Method
Authors: Hau Ho Cong , Quyen Le Thi Tu , Nhung Ngo Thi Hong , Hoang Ngo Vuong , An Nguyen Truong , Hung Nguyen Phi , Trung Nguyen Tien
Published: June 2022

Eight stable structures of nHCHO∙∙∙nH2O (n=1-3) were observed on potential surface energy at the MP2/aug-cc-pVDZ level of theory. All complexes were mainly stabilized by O-H∙∙∙O hydrogen bond and an additional contribution of Csp2-H∙∙∙O one. The larger positive cooperativity when adding H2O as compared to HCHO molecule is the most important factor in complex stabilization. The obtained results show that the O-H∙∙∙O is red-shifting hydrogen bond while Csp2-H∙∙∙O belongs to blue-shifting hydrogen bond. It is remarkable that an addition of H2O/HCHO into the binary system leads a Csp2-H bond contraction and an increase of its stretching frequency in Csp2-H∙∙∙O hydrogen bond, in which the larger marnitude of its blue-shifting enhancement is found as adding H2O molecule. This result is mainly governed by a decrease of electron density at σ*(Csp2-H) orbital and an increase in the s-character percentage of the Csp2 (Csp2-H).
Kajian Jaringan Bisnis dan Penilaian Konektivitas Lokasi Pasar Induk di Kabupaten Bandung
Authors: Pribadi Ocky Soelistyo , Hastarini Tesa
Published: June 2022

Pasar Induk di Kabupaten Bandung memiliki pemasok bermacam komoditi barang yang berasal dari berbagai lokasi di dalam wilayah kabupaten maupun dari luar wilayah. Pasar Induk kemudian menyalurkannya ke Pasar Pengecer dan dapat pula memasok komoditi barang tertentu ke Pasar Induk lainnya, sehingga tercipta sebuah ikatan kerja antar lokasi terkait, yang dalam penelitian ini disebut dengan istilah “Jaringan Bisnis Pasar Induk”. Dalam jaringan tersebut, transportasi komoditi barang antar lokasi dilakukan dengan kendaraan barang menggunakan jaringan jalan yang ada, dimana kemudian akan timbul berbagai variabel operasional, yang dalam penelitian ini dititik beratkan pada variabel jarak, waktu tempuh dan kecepatan rata-rata perjalanan antar lokasi. Hal ini menjadi menarik untuk diteliti dan menjadi tujuan pertama dari penelitian, sehingga keseluruhan jaringan bisnis akan diketahui kinerjanya berdasarkan analisis variabel operasionalisasi transportasi, yang dapat saling dibandingkan dan dibuat pemeringkatan. Setelah diketahui karakteristik jaringan bisnis dan dibuat pemeringkatan, selanjutnya dilakukan analisis konektivitas terhadap node lokasi Pasar Induk di dalam jaringan bisnis masing-masing, sehingga dapat dilakukan penilaian serta perbandingan bila ditemukan ada node yang tingkat konektivitasnya lebih baik. Ini menjadi tujuan ke dua dari penelitian. Hasil analisis adalah, berdasarkan kinerja parameter waktu tempuh, jarak perjalanan dan kecepatan rata-rata kendaraan bermotor pada jaringan bisnis, maka tertinggi nilainya adalah Jaringan Bisnis Pasar Margahayu, dan terendah adalah Jaringan Bisnis Pasar Majalaya, lalu Memperhatikan analisis konektivitas, maka pada intinya lokasi Pasar Induk di Kabupaten Bandung konektivitasnya baik dibanding lokasi lain di dalam jaringan bisnisnya.
LA REFORMA LABORAL Y SUS EFECTOS EN EL EMPLEO PÚBLICO LABORAL DEL SECTOR PÚBLICO
Authors: Vida Fernandez Raquel
Published: June 2022

La reforma laboral aprobada por Real Decreto-ley 32/2021, de 28 de diciembre, introduce  novedades que afectan de forma específica a la contratación de empleo público laboral, con especial incidencia en materia de contratos temporales. A su vez, también introducen novedades en la materia la Ley 202021, de 28 de diciembre, de medidas urgentes para la reducción de la temporalidad en el empleo público, que tiene como finalidad principal el dar respuesta a las exigencias trasladadas a nuestro país por el Tribunal de Justicia de la Unión Europea, para el debido cumplimiento de la Directiva 1999/70/CE sobre el trabajo de duración determinada. La suma de esta norma y la reforma laboral, debería ser el principio de una nueva forma de gestión y ordenación del empleo público laboral en nuestras Administraciones Públicas. En el presente artículo se aporta una visión global de la nueva regulación, y la valoración crítica de su contenido.
¿SE TRANSFORMA EN INDEFINIDA LA RELACIÓN LABORAL DE UNA PERSONA TRABAJADORA INTERINA QUE PRESTA SUS SERVICIOS UNOS DÍAS TRAS LA FINALIZACIÓN DE LA SUSTITUCIÓN?: UN ANÁLISIS AL HILO DE LA STS NÚM. 27/2022, DE 12 DE ENERO
Authors: Gómez Salado Miguel Ángel , Castro Medina Raquel
Published: June 2022

En el presente trabajo se realiza un análisis de la doctrina contenida en la sentencia del Tribunal Supremo núm. 27/2022, de 12 de enero. Tras el estudio de la regulación del nuevo art. 15 del ET, se pretende encontrar una respuesta a la siguiente cuestión: ¿se transforma en indefinida la relación laboral de una persona trabajadora interina que presta sus servicios unos días tras la finalización de la sustitución?
Repercusiones de la pandemia del covid-19 en la atención de cred e inmunizaciones, Chachapoyas
Authors: Muñoz Llanos Rocío Del Pilar , Silva Díaz Yshoner Antonio
Published: June 2022

El estudio tuvo como objetivo determinar las repercusiones de la pandemia del COVID-19 en la atención de los programas de Control de Crecimiento y Desarrollo (CRED) e Inmunizaciones en la localidad de Chachapoyas, Perú, 2020. La muestra fue de 257 registros de niños menores de 1 año seleccionados con un muestreo censal, el instrumento utilizado fue una ficha de recolección de datos. Los resultados muestran que las coberturas de CRED han bajado considerablemente en el año 2020 respecto al año 2019; La cobertura de CRED en el año 2019 fue de 91.2 % y en el año 2020 se redujo a 35 % a causa de la pandemia del COVID-19. Por otro lado, la cobertura de inmunizaciones también se redujo considerablemente, la cobertura de vacuna pentavalente en el año 2019 fue de 100 % y en el año 2020 se redujo a 63.5 % a causa de la pandemia del COVID 19. Similar comportamiento se observó en todos los establecimientos de salud del distrito de Chachapoyas (Hospital Regional Virgen de Fátima, Centro de Salud 09 de Enero, Puestos de salud de Taquia, Utcubamba, Pedro Castro Alva, El molino, Higos Urco, Virgen de Asunta y Señor de los Milagros). Se concluye que la pandemia del COVID-19 tuvo una repercusión negativa en la atención de CRED e Inmunizaciones en la localidad de Chachapoyas.
Estrategias de aprendizaje preferidos por los estudiantes universitarios de la generación Z, Amazonas, Perú, 2021
Authors: Sánchez Altamirano Fernando Rogelio
Published: June 2022

La presente investigación tuvo como objetivo determinar las estrategias de aprendizaje preferidos por los estudiantes universitarios de la Generación Z de la escuela profesional de administración de empresas, Universidad Nacional Toribio Rodríguez de Mendoza, Amazonas, Perú, 2021. El diseño de investigación fue de alcance descriptivo de una sola casilla y la encuesta desarrollada virtualmente, vía plataforma del Google Workspace, constó de 02 dimensiones: técnicas de aprendizaje con 12 indicadores, y material de apoyo para las clases con 07 indicadores. Se obtuvieron 124 respuestas del ámbito generacional Z. Los resultados principales vislumbraron que los estudiantes de la escuela profesional de administración de empresas de la Generación Z mostraron una alta preferencia por las técnicas de aprendizaje: análisis de casos relevantes con 88.7% y resolución de problemas en clases con 87.1%; en cuanto al material de apoyo para las clases, por las sesiones de clases con diapositivas con 78.2% y material de lecturas antes de las clases con 77.4%. Se concluye que las estrategias de aprendizaje en sus dimensiones de técnicas de aprendizaje y material de apoyo para las clases no son de igual preferencia en todos los estudiantes universitarios de la Generación Z de la escuela profesional de administración de empresas.
Foreign policy activities of the Visegrad Group in the period 2004-2014
Authors: Peshkin Vitalii Mikhailovich
Published: June 2022

The subject of the study is the historical conditions in which the process of designing and implementing the Eastern Partnership program began, which became the only significant foreign policy initiative of the Visegrad Four. The role of Poland, which positioned itself as a link between the EU and part of the post-Soviet space, is considered. The plans of France, Bulgaria and Romania in 2003-2004 for a number of post-Soviet countries, reflecting the ambitions of Paris, Sofia and Bucharest in the Black Sea and Mediterranean region, are presented. But under pressure from the European Commission, these initiatives were not further developed, and a decision was made to implement the Eastern Partnership project. The development tools used by V4 for the implementation of the Eastern Partnership project, due to the limited resource base of the Quartet countries, are considered. The criticism of the Eastern Partnership project is being studied, due to the lack of a common understanding among EU members of what prospects the new project can offer to "partner countries". The novelty of the scientific research in the framework of this article is expressed in the analysis of the "energy crises" and the change in the EU's approaches to the post-Soviet space in the late 2000s, which became the basis for the development and implementation by the Visegrad Group in 2004-2014 of the Eastern Partnership program. In this program, the "four" countries played the role of curators and a link between the EU and the post-Soviet space. The implementation of the project allowed V4 to gain political weight within the European Union. When developing relations with the "partner countries", the Visegrad Group tried to make maximum use of all available mechanisms and tools (for example, the potential and experience of implementing joint projects within the framework of the International Visegrad Foundation). At the same time, our own capabilities and resources (coupled with the ambiguous perception of the Eastern Partnership in the EU) did not allow us to fully implement all the stated strategic goals, which seriously affected the effectiveness of the project and the results obtained.
Zagadnienie oznaczania i znaczenia terminów nihil i malum według Anzelma z Canterbury w rozdziałach X–XI traktatu De casu diaboli
Authors: Flis Krzysztof Krzysztof
Published: June 2022

Artykuł jest próbą analizy poglądów św. Anzelma z Canterbury w zakresie referencji terminów nihil i malum. W pierwszej części artykułu został scharakteryzowany cel filozofii Anzelma i metoda, jaką się posługuje. Następnie została omówiona kategoria rectitudo, która jest naczelną zasadą doktryny Anzelma. Jest to reguła działania całegostworzenia według planu Stwórcy. Rectitudo posiada także wymiar normatywny, gdyż jest takim działaniem bytów stworzonych, które realizując swoje powinności, dokonują restytucji i przy pomocy Stwórcy odzyskują utracony pierwotny stan. Ostatnia część zawiera charakterystykęteorii języka, w tym analizę dwóch sensów czasownika significare. W języku polskim te dwa rozumienia oddaje się terminami: znaczyć i oznaczać. Jakaś wypowiedź znaczy, gdy jest nośnikiem treści, oznacza zaś, gdy jest właściwie zbudowana oraz stwierdza to, co jest. Analizując terminy „nic” i „zło”, Anzelm podkreśla, że one znaczą, ale nie oznaczają. Podaje również definicję zła, jako brak tego, co powinno być, lub jest korzystne, aby było. Mimo że „nic” i „zło” w rzeczywistości nie są czymś, jednak tak się o nich mówi, jakby były czymś istniejącym. Anzelm odrzuca argumenty za tezą, jakoby zło jest czymś. Odwołuje się przy tym do definicji zła jako braku oraz do faktu, że istnienie nazwy nie implikuje istnienia bytu przez tę nazwę oznaczanego.
Działalność Związku Polskiej Młodzieży Ewangelickiej Województwa Śląskiego w latach 1927–1939
Authors: Cieśla Paweł Jan
Published: June 2022

Problematyce aktywizacji i wychowania młodzieży ewangelickiej w okresie międzywojennym poświęcano wiele uwagi, ponieważ stanowiła ona o przyszłości Kościoła, społeczeństwa i odrodzonego narodu. Celem artykułu jest próba uszczegółowienia – z perspektywy pedagogicznej – głównych obszarów działalności stowarzyszenia „Związku Polskiej Młodzieży Ewangelickiej Województwa Śląskiego”. Scharakteryzowano uwarunkowania powstania i rozwoju związku, uwzględniając zakres jego oddziaływania patriotyczno-religijnego, kulturalno-oświatowego i społecznego, przygotowującego młodzież do pełnienia ważnych obowiązków religijnych, społeczno-oświatowych i narodowych w swym otoczeniu. Omówiono również założenia ewangelickiego modelu wychowania oraz działalność rekreacyjno-sportową i charytatywną związku, wspierającą integrację społeczną młodych ewangelików.
Ewangelizacyjne instrukcje Jezusa (Łk 9,1-6; 10,1-12) i ich realizacja w pierwotnym Kościele (Dz 16,16-34; 19,8-12)
Authors: Witkowski MS Stanisław
Published: June 2022

Artykuł opiera się na dwóch tekstach zaczerpniętych z Ewangelii Łukasza, traktujących o posłaniu w misję Dwunastu (Łk 9,1-6) oraz siedemdziesięciu/siedemdziesięciudwóch (Łk 10,1-12). Pierwsza misja jest skierowana do Izraela, druga zaś stanowi preludium do ewangelizacji świata. Uderza fakt, że posłańcy nie posiadają żadnych zabezpieczeń, są pozbawieni nawet tego, co jest konieczne, aby wyruszać w drogę. Ich ubóstwo ma podkreślić ważność orędzia, które głoszą. Misja wiąże się z proklamacją królestwa Bożego już obecnego w osobie Zbawiciela. Uzdrowienia i wypędzanie złych duchów są tego wymownym potwierdzeniem. Jezus przygotował posłańców, że doświadczą sprzeciwu. Instrukcje udzielone przez Jezusa uczniom znalazły swój wyraz także w Kościele popaschalnym. Wybrane dwa teksty z Dziejów Apostolskich (16,16-34; 19,8-12) potwierdzają, że głoszonemu królestwu towarzyszą znaki w postaci uzdrowień i uwolnień spod panowania demonów. Pojawia się także znaczna opozycja przeciwko ewangelizatorom. Mimo to ewangelizacja zatacza coraz szersze kręgi i nikt nie jest w stanie jej zatrzymać, ponieważ dokonuje się według wskazań Jezusa.
Autonomie revisited
Authors: Schaupp Walter
Published: June 2022

Autonomie und Selbstbestimmung von Patientinnen und Patienten stellen zentrale Werte der modernen Gesundheitssorge dar. In der Zwischenzeit haben sich jedoch immer mehr die Grenzen des Konzepts Patientenautonomie gezeigt und oft wird auf die Notwendigkeit des Fürsorgeprinzips verwiesen. Vor diesem Hintergrund wird im vorliegenden Beitrag gezeigt, in welcher Weise das Verständnis von (Patienten)Autonomie in verschiedenen Stufen reformuliert wurde („gestufte“, „relationale“, „assistierte“ Autonomie und Autonomie als „Authentizität“), um dem Anliegen in Theorie und Praxis besser gerecht zu werden. Zusammenfassend wird sichtbar, dass Autonomie und Fürsorge nicht als rivalisierende, sondern einander ergänzende Prinzipien der Sorge um Alte, Kranke und Schwache Personen in modernen Gesundheitssystemen gesehen werden sollten
A részmunkaidős és a határozott idejű munkaviszony dolgozói megítélése egy pénzügyi-biztosítási cég példáján keresztül
Authors: Vörös Máté , Ásványi Zsófia , Fűrész Diána Ivett
Published: June 2022

Minden foglalkoztatási forma, így a részmunkaidő és a határozott idejű foglalkoztatás is csak akkor fenntartható, ha a munkáltató és a munkavállaló számára is előnyöket rejt magában. Míg a munkáltatói előnyök ezen foglalkoztatási formák esetében nyilvánvalóbbak, a munkavállalói preferenciákról ritkábban esik szó. A tanulmány a részmunkaidőben dolgozók és a határozott idejű munkaszerződéssel foglalkoztatott munkavállalók lemorzsolódási arányát és szervezeti karrierépítési esélyeit vizsgálja a tipikus munkaszerződéssel foglalkoztatott munkatársaikkal összehasonlításban egy hazai nagyvállalat példáján keresztül, 4 683 munkavállalót tartalmazó adatállományon, amellyel a korábbi tanulmányokkal ellentétben nem kvalitatív, hanem kvantitatív vizsgálatokat végeztünk a dolgozók részmunkaidős és határozott idejű munkaviszonyaira vonatkozó attitűdjével kapcsolatban. Azt kutattuk, hogy a dolgozók előnyként élik-e meg az atipikus foglalkoztatást. Eredményeink alapján azt mondhatjuk, hogy a két vizsgált, atipikus munkavállalói csoport tagjai közül arányaiban többen morzsolódnak le a vállalattól és a karrierépítési lehetőségeik is korlátozottabbak, mint a tipikus formában dolgozók esetében.
Yakın İlişkilerde Bağlanma Eğilimlerimiz Çalışma Hayatındaki Ses Davranışımızı Etkiler Mi? Bağlanma Stillerinin Çalışan Ses Davranışıyla İlişkilendirilmesi
Authors: ÇALIŞKAN Sibel , ÜNLER Ela , GÜVEN Neris
Published: June 2022

Amaç: Çalışmamızın amacı, Türkiye’deki bireylerin kişisel ilişkilerinde bağlanma eğilimlerinin, çalışma ortamındaki ses davranışıyla ilişkisinde, yöneticiye güven faktörünün aracı etkisi göz önünde bulundurularak incelenmesidir.

Tasarım/Yöntem: Araştırmanın örneklemi Türkiye’de aktif çalışan toplam 225 katılımcıdan oluşmaktadır. Çalışmada, çalışanların ses davranışları, yöneticiye güven seviyeleri ve ikili ilişkilerinde bağlanma eğilimlerini saptamak amacıyla güvenilirlik analizleri yapılmış olan standartlaştırılmış ölçekler kullanılmıştır. Online platform (Qualtrics) üzerinden gerçekleştirilen çalışmada, anketlerden edinilen sonuçlar korelasyon ve moderasyon analizleriyle değerlendirilmiştir.

Sonuçlar: Katılımcılardaki güvenli bağlanma stilleri, yöneticiye güven ve yapıcı ses davranışıyla ilişkili bulunmuştur. Yöneticiye güvenin de olduğu durumda, ilişkilerinde güvenli bağlanma eğilimindeki bireyler işyerinde yapıcı (aktif) ses davranışı yerine kabullenici (pasif) ve daha az savunmacı davranışlar sergiledikleri bulunmuştur. Güvensiz (kaçıngan ya da kaygılı) bağlanma eğiliminin ise, yöneticiye güveninde azaldığı yerde, yine kabullenici ve tartışmadan (savunmadan) uzak davranışlar göstermektedir.

Özgün Değer: Bu çalışma ile, yöneticiye güvenin yapıcı sesi Türkiye’deki katılımcılarda arttırıyor olduğu gözlenmiş; adayların yakın ilişkilerdeki bağlanma eğilimlerinin değerlendirilmesinin kurumların işe alım süreçlerinde kritik bir girdi sağlayabileceği öngörülmüştür. Çalışan sesi için yöneticiye güvenin merkezde olduğu görülen bu çalışmada; özellikle güvensiz bağlanma eğilimlerinin yapıcı (aktif) ses önünde engel teşkil etmektedir. Bu durumun, organizasyonların küresel dünyada daha yenilikçi ve rekabetçi olmalarını engelleyici olabileceği tartışılmıştır. Çalışmamız, ses davranışı ve bağlanma stilleri arasındaki ilişkiyi yöneticiye güveni de göz önünde bulundurarak inceleyen özgün bir çalışmadır.
SSCB’de Plan-Bürokrasi Çatışması: Sovyet Tipi Firma Örgütlenmesi
Authors: AFŞAR Kerim Eser , YILDIRIM Emircan , SARAÇ Özgür
Published: June 2022

SSCB’nin çöküş sürecinin merkezi planlama ve bürokrasi kapsamında tartışıldığı bu çalışma, Sovyet tipi firma örgütlenmesine odaklanmıştır. Literatürde merkezi planlamayla bürokrasi genellikle birlikte çalışan bir alan olarak ele alınmış, bu iki ayrı yapı arasındaki nüanslar çoğunlukla ihmal edilmiştir. Bu da bürokratik yapıdan kaynaklı sorunların hatalı biçimde merkezi planlamaya mal edilmesine yol açmıştır. Bu çalışmanın amacı, SSCB’deki bürokratik mekanizmalarla merkezi planlama olguları arasındaki çatışmayı/ayrımı vurgulamaktır. Birincil kaynakları ele alan literatürden türetilen teorik argümanlardan elde edilen temel bulgu şudur: etkinsizliğin nedeni merkezi planlama değildir. Çöküşü hazırlayan koşullar, ağırlıklı olarak siyasi saiklerle oluşan bürokratik amaçların merkezi planlarla olan çatışmasından ortaya çıkmıştır. Bu tezden yola çıkan çalışma, SSCB’nin merkezi planlama hiyerarşisindeki en küçük karar birimi olan firmaların yönetim ilkelerini analiz ederek bürokrasi ve merkezi planlama arasındaki çelişkiyi ortaya koymayı amaçlamaktadır.
Impactos e desafios no acesso à educação em um município do Amapá, na pandemia de SARS-CoV-2
Authors: Corrêa Naeli Gomes , Soares Sandy Barbosa da Silva , Brito Andrielly Lobato , Fonseca Lorrane Caroline Pinheiro da , Corrêa Luiz Roger Vilhena , Miranda Joyce Taynara Sousa de , Maciel Cátia Cilene Lopes , Santos Mayssa Girlayne Neves dos , Silva Marlucilena Pinheiro da , Menezes Rubens Alex de Oliveira
Published: June 2022

Objetivo: Identificar os impactos e os desafios no acesso à educação em um município do Estado do Amapá, na pandemia do SARS-CoV-2. Métodos: Pesquisa do tipo transversal, com coleta de dados realizada em uma escola pública (Escola A) e em uma escola particular (Escola B). Resultados: Quanto à situação de acesso às aulas remotas, foi observado duas turmas de escola particular com 29 alunos e uma turma de escola pública com 10 alunos, pode-se constatar que a proporção entre o quantitativo de alunos das duas escolas pesquisadas é desproporcional, sendo o tamanho da amostra da escola pública inferior ao tamanho da amostra da escola particular, isso se deve principalmente pela dificuldade de chegar até os alunos de escola pública. Conclusão: Percebeu-se que os alunos e professores se prontificaram para que o ensino não fosse completamente prejudicado, contudo, sabe-se que determinadas situações transpassam apenas da vontade de aprender ou ensinar, como a falta de habilidade em manusear os equipamentos eletrônicos, falta de ambiente propício a se dedicar aos estudos, falta de equipamentos eletrônico e o não acesso à internet.
Mecanismo de ação e as possíveis aplicações da Fibrina Rica em Plaquetas na prática clínica: uma revisão narrativa
Authors: Porto Gustavo Martins de Araujo , Delaia Isadora Nunes , Angelis Lívia Gonçalves Dias Di , Menezes Manuela de Matos Costa de , Vieira Ana Izabel Aparecida , Wagner Maria Clara Neves , Melo Ana Júlia Ornellas de , Bastos Paulo Henrique Cordeiro , Rocha Cristiane de Souza Marques
Published: June 2022

Objetivo: Revisar a literatura científica acerca do mecanismo de ação e possíveis aplicabilidades clínicas da Fibrina Rica em Plaquetas (FRP) na área da medicina. Revisão bibliográfica: A FRP é um concentrado plaquetário rico em fatores de crescimento, leucócitos e plaquetas. Esse produto tem como objetivo promover uma regeneração tecidual mais eficiente e de forma rápida. Para obtê-lo, usa-se sangue fresco e o centrifuga, reunindo os componentes mais ativos da amostra. Esses componentes, somados a neutrófilos e plaquetas, promovem a regeneração tecidual. Atualmente, a FRP é de caráter experimental na medicina, embora seja utilizado para fins odontológicos, melhorando a cicatrização nos procedimentos cirúrgicos. Nos estudos apresentados, os resultados têm sido positivos quanto ao seu uso em lesões de continuidade da pele e para fins estéticos. Considerações finais: Os estudos analisados demonstraram que a partir do seu rico arsenal de fatores de crescimento, a FRP tem apresentado resultados satisfatórios na cicatrização de diversas lesões e na redução do tempo de recuperação do paciente. Dessa forma, a FRP surge como uma nova abordagem para reparação tecidual.
Relevância das intervenções de enfermagem em ambiente escolar: um relato de experiência
Authors: Anjos Jussara Soares Marques dos , Sampaio Ana Carolina Ferreira , Souza Bianca Lima de , Leite Márcio Pereira , Rodrigues Rita de Cássia do Nascimento , Silva Yasmim Martins Pinheiro da , Campos Evertton Aurélio Dias , Ogliari Karina Brito da Costa , Soares Stephanea Marcelle Boaventura , Neves Wanderlan Cabral
Published: June 2022

Objetivo: Descrever a experiência dos acadêmicos de enfermagem em ambiente escolar com a prática advinda da condução de consultas de enfermagem. Relato de experiência: Trata-se de um relato de experiência vivenciado por cinco acadêmicos de Enfermagem durante a realização de estágio supervisionado no Centro Educacional do Distrito Federal.  Os atendimentos foram promovidos, no mês de maio de 2022, a partir de um roteiro sistematizado de consulta de enfermagem produzido pela docente e preceptora para direcionamento dos atendimentos. Foram abordados assuntos de forma dinâmica, para melhor compreensão dos estudantes infanto-juvenil entre 7 a 11 anos como: estrutura e dinâmica familiar, moradia, antecedentes patológicos pessoais e familiares, hábitos alimentares e de higiene bucal, substâncias psicoativas, eventos estressores psicossociais, avaliação socioemocional, seguindo as diretrizes do Programa de Saúde na Escola (PSE). Considerações finais: A vivência na prática como enfermeiro escolar permite o entendimento de que a escola representa um cenário de atuação e acredita-se que pelo exercício da Enfermagem Escolar seja viável o resgate deste ramo e espaço de atuação do enfermeiro, realçando sua importância para as recomendações de saúde em uma visão de promoção da saúde e a abrangência de todos os segmentos da escola.
Estudo dos registros de enfermagem em prontuário hospitalar de um município no interior de Minas Gerais
Authors: Rodrigues Isabela Cristina Cordeiro , Oliveira Iácara Santos Barbosa , Nasser Beatriz Pereira , Ferreira Natássia Carmo Lopes Queiroz , Mariutti-Zeferino Mariana Gondim
Published: June 2022

Objetivo: Estudar registros de enfermagem com análise da qualidade, em prontuários de um hospital no interior de Minas Gerais. Métodos: Trata-se de pesquisa documental com abordagem quantitativa dos prontuários de pacientes atendidos em hospital no interior de Minas Gerais, com levantamento de dados. A análise ocorreu em amostragem de 217 prontuários de pacientes que tiveram internação do dia primeiro ao dia 10 do mês de outubro de 2019. Os dados foram digitalizados e submetidos à análise estatística descritiva simples. O projeto foi aprovado pelo Comitê de Ética, atendendo à resolução 466/2012. Resultados: Na checagem foram identificados: três prontuários (21,4%) sem conferência das prescrições; 7% dos prontuários com terminologias incorretas, como, por exemplo, a sigla NPP (Nutrição Parenteral), citada como DPP; dois prontuários (14%) com letra ilegível. Sobre erros ortográficos, um prontuário (7%) na frase da evolução, o correto seria o uso da palavra itens; foi identificado um prontuário (7,1%) com uso de corretivos e espaços em branco. Em seis prontuários faltava assinatura ou carimbo do profissional. Conclusão: As anotações têm que ser claras, corretas e completas e não vistas como burocracia. É preciso compreender a importância do relato dos cuidados prestados. Afinal, o prontuário respalda legalmente os profissionais.
Apoio social em trabalhadores de saúde: uma revisão integrativa
Authors: Silva Marculina da , Lima Mauren Pimentel , Andolhe Rafaela
Published: June 2022

Objetivo: Buscar evidências disponíveis na literatura científica em relação aos fatores associados ao apoio social em trabalhadores da saúde. Métodos: Trata-se de uma revisão integrativa da literatura, realizada entre meses de novembro de 2021 a janeiro de 2022, nas bases de dados LILACS, BDENF, MEDLINE e CINAHL. Utilizou-se descritores: apoio social, trabalhadores da saúde, pessoal de saúde, estresse ocupacional. Critérios de elegibilidade de estudos foram: artigos com resumo disponível na íntegra em inglês, espanhol ou português relacionados ao tema. Resultados: Foram selecionados total de 25 estudos, destes 60% eram artigos nacionais e 16%, internacionais. Nível de evidência dos artigos incluídos foram classificados como 4. A busca por evidências possibilitou identificar aspectos associados ao baixo apoio social como a remuneração insuficiente, demandas excessivas, sobrecarga de trabalho, exposição ao estresse entre outros. Já para o alto apoio social promoção de atitudes acerca de práticas baseadas em evidências; menor probabilidade de ansiedade, maior chance de satisfação da vida no trabalho; reconhecimento de trabalho dos profissionais entre outros. Considerações finais: Assim, desvendou-se a lacuna existente sobre tema apoio social e assim embasar o desenvolvimento de uma pesquisa, que visa conhecimento de apoio social de trabalhadores de saúde e sua relação com outro constructo psicossocial.
Hipoplasia de esmalte dentário e o impacto na autoestima: emprego de facetas diretas
Authors: Duarte Eloísa Oliveira , Marcolino Vitória Regina Ventura , Mendonça Izabel Cristina Gomes de
Published: June 2022

Objetivo: Analisar através de uma revisão integrativa de literatura a inter-relação da hipoplasia de esmalte em dentes anteriores e sua interferência estética nos pacientes acometidos. Métodos: Trata-se de uma revisão integrativa de literatura onde foram utilizadas as seguintes bases de dados para pesquisa: Literatura Latino-Americana e do Caribe em Ciências da Saúde (LILACS), U.S National Library of Medicine (PUBMED) e Centro Latino-Americano e do Caribe de Informação em Ciências da Saúde (BIREME), abrangendo estudos publicados entre os anos de 2013 a 2022 e excluídos os estudos que não foram publicados em revista científica, sendo a amostra compostas por 12 artigos. Resultados: O ano de 2013 foi expressivo dentre os demais anos dos estudos da amostra (41,6%), a principal metodologia empregada entre os estudos foi o relato de caso e a revista científica com maior evidência foi a General Dentistry (33,3%). Considerações finais: A revisão de literatura foi capaz de atingir seu objetivo, expressando relatos de caso clínico com desfechos positivos, onde a estética do paciente pôde ser reestruturada através da aplicação de resinas compostas.
Mucormycosis and its prosthodontic management: A review
Authors: Patil Rohit Balaji , Chandak Anuj , Radke Usha , Sahai Richa , Kumbhare Ruchita
Published: June 2022

Coronavirus disease 2019 (COVID-19), during the second wave in early 2021, has created disastrous chaos. Adding more burdens to such a challenging situation, mucormycosis is an angioinvasive, fulminant fungal infection has seen a sudden raise in patients with COVID-19. Mucormycosis commonly affects the patients with compromised immunity. Early diagnosis, elimination of the predisposing factor, and antifungal therapy along with surgical debridement are the key factors responsible for successful treatment and patient survival. Mucormycosis is presented by various clinical forms. This paper reviews about the clinical presentation, diagnosis, and various treatment modalities for managing mucormycosis patients.
Rehabilitation of maxillary and mandibular arch by immediate implant placement and loading using all-on-six protocol: A case report
Authors: Gupta Priya , Deshpande Saee , Banode Vaishnavi
Published: June 2022

Edentulism is a prevalent oral health issue that has a detrimental social and psychological impact on patients’ quality of life. The treatment option adopted has a significant impact on the level of quality with which the goal can be achieved. For edentulous patients, implant-supported fixed restorations are a well-established treatment modality. Implant dentistry philosophies and procedures have evolved and changed over time to give improved esthetics and functional outcomes. Immediate loading has various advantages over traditional loading without sacrificing the quality of the output. An immediate fixed provisional promotes a high level of patient satisfaction with respect to esthetics, phonetics, mastication, and psychological comfort, enabling patients to return to their normal routine and maintain quality of life within a short period of time. In this case report, immediate implant placement in recent extraction sockets was followed by immediate loading with all-on-six implants with multi-unit abutments within 24 h.
Assessment of knowledge and attitude towards teledentistry during COVID pandemic among undergraduate dentistry students and interns of a private dental institute of Nagpur city
Authors: Dhopte Apoorva Nilay , Kahar Anita Rama , Joshi Jayashree , Radke Usha
Published: June 2022

Objectives:

The objective of the study were to assess the knowledge and evaluate the attitude toward teledentistry during COVID pandemic among undergraduate dental students and interns of a private dental institute of Nagpur-MS.

Material and Methods:

The study was conducted among the UG dentistry students and interns of VSPM Dental College & Research Centre, Nagpur, over a period of 1 month.

Results:

A total of 307 students and interns were surveyed in this study. Out of them, 175 (57%) said that they were aware of the term teledentistry. Two hundred and twenty-seven (74%) participants felt that teledentistry can improve the reach of oral health care to rural areas and during pandemic and 256 (83%) said that they want to practice teledentistry.

Conclusion:

The knowledge of interns regarding teledentistry was good. Their attitude toward applying it in the profession was satisfactory. More than 80% of students were willing to practice teledentistry and 60% thought that it is the future of dentistry. The future perspective will be assessing more students and interns for more insight on topic.
Gram stain
Authors: Panicker Vinitha , Nayak Prateek , Krishna Radhika , Sreenivaasan Nandhetha , Thomas Jacob , Sreedevan Velayudhan , Anjaneyan Gopikrishnan , Jagadeesan Soumya , Lekshmi Sajini
Published: June 2022

Gram staining is a differential staining technique performed when a bacterial infection is suspected. The technique classifies bacteria into two broad groups: Gram negative and gram positive bacteria. In this net educational video, we have demonstrated the method of Gram staining.
Pre-Service Teaching dan Ketaatan pada Kyai dalam Pengembangan Keikhlasan Santri di Pondok Pesantren Modern
Authors: Muhajir Muhajir , Aali Dawwas Ahmad Zulfi
Published: June 2022

Penelitian ini bertujuan untuk mengetahui tentang implementasi pre service teaching dan ketaatan pada Kyai, faktor pendukung dan penghambat, dan  strategi  implementasi pre service teaching dan ketaatan pada Kyai dalam meningkatkan keikhlasan santri di Pondok Modern Al- Iman Ponorogo. Metode penelitian yang digunakan oleh penulis dalam penelitan ini adalah etnografi dengan pendekatan kualitatif. Hasil penelitiannya adalah implementasi pre service teaching dan ketataan pada kyai dalam pengembangan keikhlasan santri secara filosofis merupakan bentuk aktualisasi visi, misi dan tujuan Pondok Modern. Faktor pendukungnya adalah lingkungan yang religius, keteladanan dari pengasuh, keinginan santri untuk berubah menjadi lebih baik. Faktor penghambatnya adalah dari diri santri sendiri, latar belakang budaya yang berbeda, latar belakang pendidikan, dan pengaruh lingkungan.  Strategi yang diterapkan adalah menanamkan keimanan dan keyakinan santri, melakukan sesuatu tidak karena orang lain dan memperdalam literasi tentang keikhsalan santri
Implementasi Pembelajaran Agama Islam Multiliterasi dalam Kurikulum Berbasis Riset Madrasah Aliyah
Authors: Sutarno  , Al Jumadi Noer Zainudin
Published: June 2022

Pengembangan literasi sangat urgen dimiliki oleh peserta didik madrasah dan itu mesti dimulai dengan aktivitas riset. Penelitian ini bertujuan untuk mengetahui implementasi pembelajaran agama Islam multilaterasi dalam kurikuum berbasis riset Madrasah Aliyah. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan penelitian studi kasus. Informan penelitian ini adalah guru madrasah, kepala madrasah, dan peserta didik madrasah. Data dikumpulkan dengan wawancara dan observasi, serta dianalisis menggunakan teknik pengumpulan data, kondensasi data, penyajian data, dan penarikan kesimpulan. Penelitian ini menemukan bahwa perencanaan pembelajaran agama Islam multiliterasi di Madrasah Aliyah Ma’arif NU Doplang Blora memuat konsep multiliterasi yang terdiri dari literasi digital, literasi numerik, dan literasi budaya dengan penekanan utama pembelajaran riset dan budaya pondok pesantren dan diterapkan dalam kegiatan intrakurikuler melalui kegiatan belajar mengajar (Quran Hadits, Akidah Akhlak, Fiqih, SKI, dan ke-NU-an), kegiatan ekstrakurikuler, dan pembiasaan diri yang berkait erat dengan proses belajar mengajar. Diharapkan banyak madrasah yang melaksanakan pembelajaran agama Islam multiliterasi berbasis riset disesuaikan kondisi setempat di berbagai madrasah Indonesia
Relevansi Politik Kekuasaan Dan Kinerja Birokrasi Pasca Pemilihan Bupati Dan Wakil Bupati Aceh Barat Periode 2017-2022 Di Dinas Kesehatan
Authors: Chairullah Chairullah , Nurdin Nurliah , Anggraeni Dian
Published: June 2022

This study focuses on the relationship between the Pilkada and the performance of the Aceh Barat Health Office. This study aims to analyze the relevance of power politics to the performance of the West Aceh Health Service bureaucracy that has not been optimal, and to find a solution so that the West Aceh Health Service bureaucracy is protected from the political impact of the Pilkada. The main theories used are Peter Merkl's theory of power politics (Budiardjo, 2007), Weber's bureaucratic neutrality (Miftah Thoha, 2014) and Sofian Effendi, 2018), and bureaucratic performance theory (Agus Dwiyanto. 2012). Bureaucracy must be impartial, which means it must be fair, objective, unbiased and not in favor of anyone. Mutations and promotions are indicated to be related to the Pilkada process in West Aceh which has affected the West Aceh Health Service so that performance in serving the public is disrupted. The politicization of power and the performance of the bureaucracy in Aceh Barat Regency was shown in the form of inappropriate promotions and mutations at the Aceh Barat Health Office. Some of them are: 1) promotion of functional dr in Puskesmas to become director of CND Hospital in 2018, 2) recruitment of Freelance Daily Workers (THL) for cleaning staff, administrative staff and health workers at CND Hospital, 3) transfer of Puskesmas midwives to the secretariat DPRK, 4) transfer of specialist doctors from CND Hospital to Puskesmas. The solution to prevent the politicization of power is by means of the DPRK exercising tighter control over the policies of the regent. For example, by creating a special committee and urging the regent to remove the incompetent director of the RSUD.
PENGELOLAAN IKLAN LAYANAN MASYARAKAT “JAGA PASOKAN AIR” OLEH HUMAS PDAM TIRTA PAKUAN KOTA BOGOR
Authors: - Aat Ruchiat Nugraha , Putra Raden Adi Pratama
Published: June 2022

Pada tanggal 24 Juli 2019, Humas Perusahaan Daerah Air Minum (PDAM) Kota Bogor merencanakan program pembuatan iklan layanan masyarakat dalam bentuk video untuk pertama kalinya dengan tema “musim kemarau. Dijelaskan bahwa era milenial, pesan disampaikan dalam berbagai bentuk informasi, seperti media cetak, online dan website yang dibuat dalam bentuk yang berbeda. Pada awalnya ILM disajikan dalam bentuk infografis. Saat ini dibuatlah ILM dalam bentuk video agar lebih menarik. Adapun tujuannya yakni: Menggambarkan pembuatan iklan layanan masyarakat “Jaga Pasokan Air” PDAM Kota Bogor, Menggambarkan isi dan pesan iklan layanan masyarakat “Jaga Pasokan Air” PDAM Kota Bogor, Menggambarkan dan menjelaskan penggunaan media sosial mengenai iklan layanan masyarakat “Jaga Pasokan Air”. PDAM Kota Bogor. Metode penelitian yang digunakan adalah metode deskriptif. Berdasarkan hasil penelitian yang dilakukan, informan memberikan penjelasan mengenai situasi yang melatarbelakangi pengelolaan iklan layanan masyarakat, makna arti dari judul “Jaga Pasokan Air” serta publikasi di media sosial. Humas PDAM Kota Bogor sudah melaksanakan suatu proses yang terencana dan sistematis meskipun rumit dalam prosesnya. Adapun kesimpulannya membutuhkan waktu yang lama hingga 2 bulan dan proses pembuatannya cukup rumit dikarenakan membutuhkan persiapan yang matang agar hasil yang diperoleh dapat dipertanggungjawabkan. Serta sarannya Pengelolaan iklan layanan masyarakat dalam bentuk video seharusnya terus dilakukan secara berkala dikarenakan pasca pembuatan ILM untuk pertama kalinya tidak ada kejelasan dalam pembuatan ILM selanjutnya yang direncanakan setiap satu bulan sekali. Banyak program-program yang direncanakan untuk kedepannya akan tetapi tidak pernah terealisasikan dan hanya stuck di perjalanan saja
COVER MEDIUM VOL.9 NO.1 DESEMBER 2021
Authors: Journal Editor
Published: June 2022

MEDIUM (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau diterbitkan dua kali dalam satu tahun pada bulan Juni dan Desember oleh Fakultas Ilmu Komunikasi Universitas Islam Riau (FIKOM UIR) se­bagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi. Redaksi menerima naskah berupa artikel ilmiah atau ringkasan hasil penelitian.
EFEKTIFITAS WORD OF MOUTH (WOM) DALAM KOMUNIKASI PEMASARAN ROTTE BAKERY PEKANBARU
Authors: Hendra Muhammad David , Muhammad Arif  , M. Hadi
Published: June 2022

Penelitian ini bertujuan untuk mengetahui bagaimana Efektivitas Word Of Mouth (WOM) Dalam Komunikasi Pemasaran Rotte Bakery Pekanbaru. Populasi dalam penelitian ini adalah Konsumen Rotte Bakery Kecamatan Tampan Pekanbaru, yaitu laki-laki dan perempuan. Jumlah seluruh masyarakat pada Kecamatan Tampan yang menjadi populasi dalam penelitian ini adalah 307.947 Jiwa. Jumlah sampel yang akan diambil untuk penelitian ini yakni sebanyak 100 responden, sampel ini ditentukan menurut rumus Slovin. Adapun teknik analisa data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji regresi linier sederhana dan uji hipotesis menggunakan Uji t dengan menggunakan Piranti lunak SPSS 23.Nilai R Square atau Koefisien Determinasi (KD) menunjukkan model regresi yang dibentuk oleh interaksi variabel bebas dan variabel terikat. Nilai KD yang diperoleh adalah 0,521. Sehingga dapat ditafsirkan bahwa variabel bebas X memiliki pengaruh kontribusi sebesar 52.1% terhadap variabel Y. Terhadap pengaruh sebagian dari komunikasi pemasaran selain Word Of Mouth (WOM), memungkinkan terdapat strategi komunikasi selain komunikasi Word Of Mouth (WOM) yaitu sebesar 47.9 %.Berdasarkan hasil pencarian melalui SPSS 23, maka dapat nilai hasil dari hipotesis menunjukan bahwa perhitungan uji t sebesar thitung 10.333 > ttabel 1.984 pada taraf signifikansi 5% (0,05) yang berarti bahwa diterima Ha yaitu Komunikasi Word Of Mouth (WOM) dalam Komunikasi Pemasaran Rotte Bakery Efektif.