bluuebunny/crossref_metadata_2025 huggingface dataset:
How do food bloggers and PR practitioners in the hospitality sector view their relationships? A UK perspective / ¿Cómo ven su relación los bloggers de alimentos y los profesionales de relaciones públicas en el sector de la hostelería? Desde Reino Unido
Authors: Yeomans Liz , Baxter Hannah
Published: August 2024

Bloggers are increasingly viewed by public relations practitioners as important influencers within the online media environment, yet research that explores relationships between bloggers and PR practitioners, particularly in the UK, is relatively limited. This paper reports on findings from a small-scale, in depth qualitative study of food blogger-practitioner relationships within the hospitality sector in the UK.  The study explored why bloggers write about their restaurant experiences and how they view their relationships with PR professionals; while PR practitioners were questioned about their relationships with bloggers and the influence bloggers are having on PR clients’ reputations.  In keeping with previous research, this study found that the practitioner-blogger relationship is complex. The PR practitioners interviewed within the hospitality sector viewed restaurant review bloggers as highly influential to their clients’ reputations and view the relationship as one that is built on mutual interests and trust. However, bloggers do not perceive the relationship in this light and are sceptical of PR practitioners’ motives. While bloggers had different motivations for blogging, they shared a common passion for blogging and a drive to provide reliable information and objective advice to their readers. Concerns within the blogging community were highlighted in regard to accepting incentives  (free meals) from PR practitioners, and how this can be damaging to bloggers’ reputations. While some bloggers claim to resist PR practitioners’ attempts to influence their blog content, other bloggers take an active role in building relationships with PR practitioners. It is argued that both parties are engaged in ‘identity work’ in order to protect their respective identities and practices and that emotion management plays a part in the practitioner-blogger relationship.
Relacionamentos internos organizacionais: alguns apontamentos e implicações éticas/Organizational internal relationships: some notations and ethical implications
Authors: Theodoro Victor Silva , E Silva Marcela Guimarães
Published: August 2024

Esse trabalho tem como principal objetivo compreender a função do profissional de Relações Públicas no âmbito interno organizacional à luz da ética. Para isso, conceitua-se a profissão e delimita-se a atividade do mesmo para perceber a sua importância no estreitamento de laços entre a organização e o público interno. Como metodologia utilizou-se pesquisa bibliográfica e entrevistas em profundidade com profissionais de diversas instituições, a fim de delimitar e entender o papel deste na comunicação interna, tendo como base o código de ética estipulado pelo Conselho Federal de Profissionais de Relações Públicas (CONFERP). Para essa análise empregou-se como base a Teoria do Agir Comunicativo de Jürgen Habermas (1989) e a teoria de James Grunig (2009). Conclui-se que o Relações Públicas possui uma função importante para a efetivação dos objetivos da organização e do seu público.
A Comunicação Intercultural nas Organizações: exemplos dinamarqueses The Intercultural Communication in Organizations: Danish examples
Authors: Pedro Sebastiao Sonia , Jose Fernandes Tania
Published: August 2024

O presente trabalho aborda a comunicação intercultural nas organizações e tem como objectivo geral compreender a importância da comunicação intercultural na comunicação interna dirigida a trabalhadores estrangeiros. Por conseguinte, é analisada a comunicação interna descendente (administração-trabalhadores estrangeiros) em duas organizações dinamarquesas com ambiente intercultural. Em termos metodológicos é utilizado o método misto, recorrendo-se a entrevistas semidirectivas em profundidade às responsáveis de recursos de duas empresas (Io Interactive e LICengineering), e a um inquérito por questionário aos colaboradores estrangeiros destas organizações. As conclusões evidenciam a existência de preocupação com a integração dos colaboradores estrangeiros e a utilização de instrumentos de comunicação dirigidos aos mesmos, com o objectivo de cumprimento das metas organizacionais, apesar da percepção de factores chave ser, por vezes, distinta junto da direcção de recursos humanos e dos trabalhadores.  Abstract This article main theme is intercultural communication in organizations and its general aim is the understanding of the importance of intercultural communication instruments in the internal communication addressed to foreign workers. Consequently, the descending internal communication (administration-foreign workers) is analyzed in two Danish organizations with cross-cultural environment. A mixed method is used, with the combination of semi directive in-depth interviews to the human resources directors of the two companies (Io Interactive and LICengineering), and a survey has been applied to the foreign employees of these organizations. The findings show that there is concern with the integration of foreign employees. Consequently, some specific communication tools are used for this integration and with the objective of reaching organizational goals. Nevertheless, the perceptions of the direction of human resources and workers about communication key factors are sometimes different.
La heráldica cívica en la provincia de Málaga. Evolución y análisis de su imagen/ Civic heraldry in Málaga. Image evolution and analysis
Authors: Balbín Luque Luis Adolfo , De las Heras Pedrosa Carlos , Iglesias Sánchez Patricia
Published: August 2024

Se aborda el estudio de la imagen institucional de las entidades locales de la provincia de Málaga, a través de sus identificadores visuales, su evolución y análisis. El objetivo principal es hacer propuestas prácticas para la definición de programas integrales de comunicación, capaces de cumplir con la misión estratégica de una comunicación bidireccional que, al mismo tiempo potencie el posicionamiento de las relaciones públicas de la corporación municipal, y respete los vínculos con la tradición de la heráldica cívica. La imagen de los municipios debe combinar el componente heráldico y las técnicas de diseño gráfico actuales, lo que hace necesario el desarrollo científico en este sentido. Se requieren pruebas empíricas que nos revelen la realidad de la imagen institucional de las corporaciones municipales, su evolución y necesidades de futuras actuaciones que la optimicen. La metodología es innovadora puesto que no es muy habitual en este campo la aplicación de técnicas multivariantes para el análisis de datos, que nos permite confirmar la validez de estos y por tanto la fiabilidad del instrumento de medida. La imagen corporativa adquiere una importancia fundamental, creando valor para la entidad y estableciéndose como un activo intangible estratégico de la misma. Esta investigación concluye que para alcanzar esa sincronía entre la identidad y la imagen de un municipio, el mejor instrumento posible es el programa de identidad visual, descrito como un conjunto unitario de instrucciones ordenadas para llevar a cabo un proyecto, previamente estructurado y con el objetivo principal de crear la personalidad corporativa de un municipio.
El director de relaciones públicas en las grandes empresas españolas / Public Relations Director in Spanish Companies
Authors: Cabrera Cabrera Mariángeles , Almansa-Martínez Ana
Published: August 2024

Resumen Ante el auge de las Relaciones Públicas, especialmente en las últimas décadas, cualquier organización que se precie ha incorporado en su estructuras organizativa un nuevo perfil: el director de de las relaciones con los públicos de la organización, denominado en la mayoría de las organizaciones director de comunicación. Éste se perfila cada día más como un profesional necesario en las organizaciones que quieran seguir existiendo, dada las necesidades de comunicación de la organización y de sus públicos, situación que se multiplica ante coyunturas adversas como la que actualmente atraviesa España. A partir del análisis de una encuesta, entrevistas en profundidad, un Delphi y Observación no participante, esta comunicación muestra cuál es el perfil profesional del director de comunicación en las empresas españolas, determinando su posición dentro de la empresa, identificando sus competencias y la capacidad decisoria del mismo, así como valorando su función estratégica. El estudio nos sitúa ante el presente y el futuro del director de comunicación. Palabras Claves: Relaciones Públicas, molécula conductual, toma de decisiones, dirección de comunicación, España. Abstract/Resumo With the growth of public relations, especially in recent decades, any organization worth its salt has incorporated into its organizational structures a new profile: director of relations with public organization, called in most organizations Chief of Communication. This is emerging increasingly as a necessary professional organizations that want to continue to exist, given the communication needs of the organization and its public, a situation that multiplies in adverse situations as currently facing Spain. From the analysis of a survey, interviews, a Delphi and non-participant observation, this paper shows what the professional profile of the public relations in Spanish companies, determining their position within the company, identifying their skills and capacity decisional thereof, as well as assessing their strategic role. The study places us at the present and the future of communications. Keywords/Palavras-chave: Public Relations, behavioral molecule, decisions making, office of communication, Spain.
La importancia de la comunicación de crisis en las instituciones: sus inicios en España. El accidente de Palomares/ The importance of crisis communication in institutions: its beginnings in Spain. The accident of Palomares
Authors: Micaletto Belda Juan Pablo , Lasso de la Vega González María del Carmen , Marín Dueñas Pedro Pablo
Published: August 2024

El accidente aéreo de Palomares que tuvo lugar el lunes 17 de enero de 1966 supuso el inicio de la planificación y control de la imagen de España en el ámbito de la gestión de crisis. Este trabajo, realizado a partir del análisis de contenido de fuentes secundarias, observadas desde una perspectiva comunicativa, trata de conocer y analizar las diferentes acciones que se llevaron a cabo para solventar la crisis, así como determinar la estrategia comunicativa que las aglutinaba.
Reputação e direito à informação: a comunicação da mineradora Samarco no caso do acidente ambiental em Mariana/ Reputation and right to information: the communication of Samarco mining company in the case of Mariana environmental disaster
Authors: Carareto Mariana , Andrelo Roseane , Cabral Raquel
Published: August 2024

O presente artigo tem como objetivo analisar se a intenção de uma organização, ao informar suas ações durante uma crise, é um mero trabalho para sua imagem e reputação ou é uma forma de garantir o direito à informação para a sociedade. Para isso, assume-se que a informação é um elemento fundamental para todos os cidadãos e quando qualquer situação de risco traz consequências e impactos para a sociedade, o direito à informação deve ser garantido. Considerando esse preceito, o estudo traz uma reflexão sobre a forma como a mineradora Samarco se comunicou com a população brasileira, no ambiente digital, após o acidente ocorrido em 2015 com a ruptura das barragens de rejeitos no município de Mariana (Minas Gerais, Brasil). Assim, foi realizada uma análise dos conteúdos disponibilizados no site institucional da empresa e pontuados alguns aspectos sobre as estratégias de reputação e a importância do direito à informação durante uma crise com consequências para a sociedade.
Comunicação de Risco: um descompasso entre discurso e prática no caso Shell/Basf / Risk Communication: Mismatch between speech and practice in Shell/Basf case
Authors: Lourenço Leitzke Milene Rocha , Marchiori Marlene
Published: August 2024

Este artigo visa discutir o conceito de comunicação de risco no contexto do caso das empresas Shell e Basf que ocorreu na cidade de Paulínia, no interior do estado de São Paulo, Brasil. A comunicação de risco nasceu para suprir a lacuna existente entre a informação técnica- científica do risco e a percepção que os sujeitos têm sobre o risco, instigando a conscientização sobre as fragilidades que as situações de riscos representam. Diante disso, buscou-se evidenciar como a Basf se relacionou com seus públicos no sentido de comunicar os riscos e preservar a saúde e integridade física dos sujeitos envolvidos. Para concretização da pesquisa, foram realizadas entrevistas semiestruturadas com ex trabalhadores da empresa e feito análise de documentos que abordam informações sobre o caso.  Essa análise e as entrevistas revelaram que embora as empresas afirmem terem a comunicação de risco como uma prática, o impacto de suas ações sobre os públicos afetados demonstra o contrário: um descompasso entre seus discursos e suas práticas.
Estratégias de responsabilidade social empresarial nos sites institucionais das indústrias fumageiras no Brasil / Corporate social responsibility strategies in institutional sites the tobacco industries in Brazil
Authors: Frick Amanda , Pinto Rafaela Caetano , Fossá Maria Ivete Trevisan
Published: August 2024

A pesquisa buscou compreender o alinhamento entre as estratégias de responsabilidade social empresarial e a missão, visão e valores organizacionais das indústrias fumageiras sediadas no Brasil. Para tanto, examina-se os projetos e ações de responsabilidade social que as empresas fumageiras divulgam nos seus sites institucionais.  Na análise, faz-se o uso do método não reativo (não obstrutivo), apresentado por Johnson (2010). Os resultados apontam que as três empresas fumageiras analisadas, sediadas no Brasil, apresentam um descompasso entre as estratégias apresentadas em seus sites e sua missão, visão e valores organizacionais.
Presentación / Presentation
Authors: ALMANSA-MARTÍNEZ ANA
Published: August 2024

A punto de terminar el 2016, las Relaciones Públicas continúan en su fase expansiva y de reconocimiento, tanto social como profesionalmente. En el último año hemos conocido cómo el profesional de relaciones públicas se considera imprescindible en la mayoría de las organizaciones. Si algo positivo está teniendo la crisis económica en la que muchos países del mundo están inmersos ha sido el reconocimiento a los directores de comunicación y de relaciones públicas. En estos momentos conflictivos, las organizaciones han entendido que la única manera de mantener su imagen es invirtiendo en comunicación, especialmente Relaciones Públicas.
Propuesta de un Departamento de Relaciones Públicas para la Universidad La Salle Cancún / Proposal for a Department of Public Relations for the University La Salle in Cancun
Authors: Hernández Magda Rivero
Published: August 2024

En este trabajo se partió de la sistematización de todo lo referente a las áreas de Comunicación y Relaciones Públicas, en particular en el ámbito de la educación superior, estudiando una muestra de universidades de Europa, Norteamérica, América Latina así como del resto de México, para luego adentrarse en un análisis similar en el estado de Quintana Roo, y en Cancún, en particular. Dicho examen  permitió conocer cómo se denominan los departamentos o áreas de Relaciones Públicas y/o Comunicación, cuál es su estructura, ubicación y las funciones que realizan, entre otras cuestiones claves para concluir con la identificación de las áreas y/o departamentos dentro de la Universidad La Salle que realizan funciones de Relaciones Públicas y/o Comunicación. Pesquisa que se sustentó en los métodos de revisión bibliográfica y documental, entrevistas semi-estructuradas y el análisis de contenido de las páginas web de las universidades seleccionadas. A partir de los hallazgos, se propone un redimensionamiento del departamento ya existente de Comunicación, convirtiéndolo en un departamento de Relaciones Públicas y Comunicación, que integre y centralice todas las funciones anteriormente dispersas para un manejo más eficaz y eficiente de la información, la comunicación y las relaciones con todos los públicos de interés de la Universidad La Salle Cancún, todo lo que contribuirá a construir un posicionamiento y reputación alineados con sus realidades y fortalezas.
Gestión Comunicacional de Crisis: Entre la agenda corporativa y mediática. Estudio de caso Volkswagen España / Crisis Communication Management: Between the corporate and the media agenda. Case study Volkswagen
Authors: Romero-Rodríguez Luis Miguel , Torres-Toukoumidis Angel , Pérez-Rodríguez Amor
Published: August 2024

En este texto se aborda un análisis comparativo entre el mensaje de los medios de comunicación y los comunicados oficiales en la crisis de Volkswagen. El estudio se centra en el encuadramiento de la estrategia de Bowen & Zheng (2015) aplicadas en la crisis del sector automotriz a través del diseño no experimental descriptivo de enfoque cualitativo en las estrategias de respuesta. Los hallazgos demuestran que la atribución volitiva de las responsabilidades es una respuesta a la problematización emitida por los medios y no por la existencia de un código moral que sustente la toma de decisiones en la gestión de crisis.Abstract This paper addresses a comparative analysis between the message of the media and official statements on the crisis of Volkswagen. The study focuses on Bowen & Zheng (2015) framework strategy applied on the auto industry through a descriptive non-experimental design of qualitative approach. The findings show that the volitional attribution of responsibility is a response to the problematization issued by the media and not by the existence of a moral code that informs decision-making in crisis management.
A Theoretical Framework for the Analysis of Messages on Enterprise Social Media / Conocer el Contenido de los Medios Sociales Empresariales: Hacia el Desarrollo de un Marco Analítico Comunicativo
Authors: Peter Jan Mark Verheyden
Published: August 2024

This article uses the structure of Harold Lasswell's communication act to develop a theoretical instrument with which the content of messages on Enterprise Social Media can be analyzed. Each of the elements in Lasswell's model are the building blocks of our own theoretical framework. With the help of the latest literature on the use of corporate social networks, we aim to develop an instrument that will allow both scholars and practitioners to analyze the content on these platforms in a systematic way.En este artículo se adapta el modelo comunicativo de Lasswell en un nuevo marco para el análisis de contenido en los Medios Sociales aplicados al ámbito empresarial (ESM en sus siglas en inglés). Para ello, el autor revisa sistemáticamente una década de literatura (2007-2016) en tres bases de datos científicas (Web of Science, Scopus y Business Source Premier) y examina críticamente cómo el nuevo marco complementa los modelos existentes. El nuevo instrumento consta de catorce parámetros organizados en las distintas fases del modelo de Lasswell (1948). En el ámbito teórico, el artículo llena el vacío existente en el análisis de la intersección entre relaciones públicas y medios sociales. A nivel aplicado, el modelo puede ser de utilidad para evaluar si las ESM sirven a la comunicación profesional.
Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés
Authors: De las Heras Pedrosa Carlos , Ruiz-Mora Isabel , Jambrino-Maldonado Carmen
Published: August 2024

This research is based on the use of fundraising as a strategy to reinforce the relation between universities and their stakeholders. The main objective is to identify the fundraising strategies employed by Spanish universities. The study addresses how these strategies shape the relationships with the stakeholders of the Spanish institutions of higher education. The design of the research is focused on the analysis of the strategies implemented by Spanish universities during the 2015/2016 academic year. To do so, the authors have looked at the 76 accredited Spanish universities that are members of the Conference of Rectors of Spanish Universities. The research includes a content analysis, from an exploratory-descriptive approach, of the information published on their web pages, annual reports, strategic plans and fundraising policies. The results of the study contemplate the current state of fundraising in Spain’s universities, which needs to be explored from a more strategic perspective, both in terms of the relationships with the key stakeholders, and for the university itself in its search for excellence. The decision of the universities to seek alternative means of funding provides an opportunity for the establishment of new relationships with stakeholders, and also for the reformulation of existing relationships. We can assert that the basis of a university institution’s fundraising depends on the level of corporate culture of its stakeholders, and universities have to explore this reality. The greater the sense of belonging, the greater the possibility of receiving supplementary income through the voluntary initiatives of their stakeholders.
Práxis das relações públicas ética-política-estética: uma perspectiva para a hexis educativa na sociedade midiatizada / Ethical-political-aesthetic public relations praxis: a perspective for educational hexis in a mediatized society
Authors: Lasta Elisangela
Published: August 2024

Essa proposta está fundamentada no processo do educar (hexis educativa) articulado para a práxis das relações públicas no contexto da sociedade midiatizada, que passa a estabelecer-se por meio da perspectiva ética-política-estética. Isto é, a considerarmos o movimento teoria-prática para o fazer/existir/representar dos atores individuais e coletivos no e pelos media digitais a partir do saber dizer/publicizar, sustentados nos processos comunicacionais sócio-técnicos-discursivos. Para tanto, fez-se uso da pesquisa empírica em comunicação, com a qual apreendemos essa realidade constituída de 15[1]instituições não midiáticas e a reflexionamos para construir este entendimento. [1]Telefônica Brasil S.A.; Magazine Luiza S.A.; Guararapes Confecções S.A.; Têxtil Renauxview S.A.; Ampla Energia e Serviços S.A.; Light S.A.; Portobello S.A.; Petróleo Brasileiro S.A. Petrobras; Cia Energética de Minas Gerais; Anhanguera Educacional Participações S.A.; Natura Cosméticos S.A.; Dohler S.A.; Duke Energy Int. Ger. Paranapanema S.A.; Gol Linhas Aéreas Inteligentes S.A.; e CyrelaBrazilRealty S.A. Empreend. e Part.
Quem vê cara, vê coração? - entrelaçamentos entre ethos e identidade corporativa no discurso virtual do Grupo Boticário / Is the face index to the heart? -	imbrications of ethos and corporate identity in virtual discourse from Boticario Group
Authors: Perez Katia
Published: August 2024

Refletir sobre o ethos das organizações e seu papel na formação e fortalecimento da identidade corporativa é a proposta deste artigo. Para isto, foi analisado o modo como se constroem as identidades corporativas, de acordo com o pensamento de pesquisadores da comunicação organizacional, bem como o papel do ethos em sua criação e fortalecimento, conforme os conceitos do analista de discurso Dominique Maingueneau. Como objeto empírico, escolhemos analisar o Grupo Boticário (que agrega quatro unidades de negócios/ marcas), criado em 2010, e que ainda trabalha para construir sua nova identidade corporativa junto a seus públicos de interesse.
A formação universitária em Relações Públicas: novas demandas e desafios da sociedade contemporânea/The educational background in Public Relations: new demands and challenges of the contemporary society
Authors: Krohling Kunsch Margarida Maria
Published: August 2024

Com base em fontes bibliográficas e referências autorais, este artigo  tem como propósito reunir  reflexões sobre as principais características da  sociedade  contemporânea e suas implicações sobre a docência  e para a formação em relações públicas. Analisa a comunicação digital e os desafios  para a formação e  a prática profissional. Apresenta um breve relato sobre as Diretrizes Curriculares Nacionais  do Curso  de Graduação de Relações Públicas vigentes  no Brasil. E, por fim   discorre sobre a necessidade de uma formação abrangente e integradora dos  profissionais que vão atuar na gestão da  comunicação nas organizações e nos relacionamentos públicos com a opinião pública e a  sociedade.
Portada / Cover
Authors: Ruiz-Mora Isabel , Almansa-Martínez Ana
Published: August 2024

Portada / Cover
O ensino de teorias da Comunicação Organizacional nos cursos de Comunicação brasileiros / The teaching of Organizational Communication Theories in Communication courses in Brazil
Authors: Azevedo Curvello João José
Published: August 2024

Este artigo apresenta os resultados de levantamento realizado por meio digital no mês de julho de 2017, junto a pesquisadores e professores de cursos de Comunicação no Brasil, com o objetivo de conhecer que teorias da comunicação organizacional influenciam os estudos desenvolvidos no Brasil e como são apropriadas na pesquisa e no ensino nos cursos de Relações Públicas, Comunicação Organizacional, Jornalismo e outros ofertados por instituições de ensino brasileiras.Palavras-Chave: Teorias de Comunicação Organizacional, Ensino de Comunicação, Epistemologia da Comunicação. Abstract This article presents the results of a digital survey conducted in July 2017, together with researchers and professors of Communication courses in Brazil, to know which organizational communication theories influence the studies developed in Brazil and how they are appropriate in research and teaching in the courses of Public Relations, Organizational Communication, Journalism and others offered by Brazilian educational institutions. Keywords: Organizational Communication Theories, Communication Teaching, Communication Epistemology
Journal of Public Relations Research: Un análisis bibliométrico comparativo de dos revistas con el mismo título en WoS / Journal of Public Relations Research: A bibliometric comparative analysis of two journals with the same title in WoS
Authors: Matilla Kathy , Compte-Pujol Marc , Hernández Salvador
Published: August 2024

La producción de artículos académicos especializados en bibliometría de las relaciones públicas ha avanzado progresivamente con los años, en especial a partir de la década de los años 90 del s. XX. Mediante el uso de técnicas bibliométricas, este artículo examina diversas variables de dos revistas que aparecen en el buscador de la WoS, una norteamericana y otra surcoreana, que poseen el mismo título: Journal of Public Relations Research. Los resultados revelan que, en general, aunque existen diferencias remarcables entre ambas revistas en el periodo de análisis que abarca del 01.01.00 al 15.07.15, en conjunto las convergencias son notables en las perspectivas dominantes aportadas por los autores de los artículos de las revistas de ambos países. En el apartado de la discusión se especula sobre la naturaleza de las coincidencias y divergencias identificadas y en los posibles factores que hayan podido estar en su origen.Palabras Clave: América del Norte, Bibliometría, Corea del Sur, Estrategia, Journal of Public Relations Research, Relaciones Públicas. Abstract The production of specialized academic articles on bibliometrics of public relations has steadily advanced from the 90s of the 20th century. Using bibliometric techniques, this article examines different variables of two journals that appear in the WoS browser, one American and one South Korean, which have the same title: Journal of Public Relations Research. Although we found remarkable differences between both journals in the period of analysis (01.01.00 to 07.15.15), the convergences are notable in the dominant perspectives of both journals. Finally we speculate on the nature of the coincidences and differences identified and on the factors that may be the cause. Keywords: Bibliometrics, South Korea, Strategy, Journal of Public Relations Research, North America, Public Relations.
El papel del medio y las emociones en la comunicación en crisis. Estudio experimental de Twitter, Facebook y ELCOMERCIO.com en Ecuador / The role of media and emotions in crisis communication: Experimental study about Twitter, Facebook and ELCOMERCIO.com
Authors: Henríquez-Coronel Patricia , Barredo-Ibáñez Daniel , Trámpuz Juan Pablo
Published: August 2024

En la presente investigación, se toma el terremoto de Manabí (Ecuador) de 2016 como caso de estudio, a partir de la crisis asociada a la pérdida del servicio de telecomunicaciones de la empresa Movistar®. Con este propósito, se desarrolló un experimento con 180 estudiantes universitarios.  En el experimento se manipulan las variables tipo de medio y exposición a la crisis y se miden las percepciones alrededor de tres variables dependientes: reputación, reacción de crisis y comunicación secundaria de crisis.  Los resultados señalan que los cibermedios siguen siendo más creíbles que Facebook® y Twitter® en la comunicación de crisis; y que los participantes que afrontaron directamente a las afectaciones por el terremoto evaluaron mejor la reputación organizacional de Movistar® y mostraron menos reacciones secundarias. La reputación construida por la empresa, previo a la crisis, y las acciones de RSE después del terremoto pudieran explicar estos resultados.Palabras clave: Facebook; Twitter; comunicación; crisis; terremotoAbstract This research chooses the 2016 Ecuador (Manabí) Earthquake as a case study of the crisis associated with the loss of the telecommunications service from Movistar Co. In this scenario an experiment was developed with 180 university students, in which the variables Type of Medium, and Involvement were manipulated; and three dependent variables were measured: Reputation, Secondary Crisis Reaction, and Secondary Crisis Communication. Results show CyberMedia is still more credible than Facebook and Twitter regarding crisis communication, and that participants who directly faced the consequences of the earthquake better evaluated the organizational reputation of Movistar and showed less secondary reactions, probably due to the reputation of Movistar prior to the earthquake and its social responsibility policies in the aftermath of it. Keywords: Facebook; Twitter; crisis; communication; reputation, earthquake
La etapa de la Estrategia de Comunicación en el proceso de planificación de la comunicación y las relaciones públicas / The stage of Communication Strategy in the planning process of communication and public relations
Authors: Madroñero Gabriela , Capriotti Paul
Published: August 2024

La etapa de la estrategia es considerada como uno de los pasos o etapas fundamentales en la planificación de la comunicación y las relaciones públicas de una organización. Sin embargo, no hay unidad de criterio sobre qué es y cómo se establece. Hay múltiples definiciones y maneras de concebir la estrategia de comunicación, pero en la mayoría de los casos se la define de forma muy general y no se profundiza en qué tipos de pasos o decisiones implica. Este artículo pretende analizar la etapa de la estrategia de comunicación incluida en el proceso de planificación de la comunicación y las relaciones públicas, considerando diferentes autores y publicaciones especializadas en dicho ámbito de estudio, para conocer cómo se la define y qué aspectos incluye. Los resultados sugieren que no hay una concepción de la estrategia de comunicación que sea ampliamente aceptada, así como una falta de concreción de los pasos, procesos o decisiones para la formulación de la estrategia.Palabras clave: Relaciones Públicas, estrategia, planificación estratégica, proceso estratégico Abstract The stage of the strategy is considered as one of the fundamental steps in the planning process of communication and public relations of an organization. However, there is no criterion unit on what it is and how it is established. There are multiple definitions and ways of conceiving the communication and public relations strategy, but in most cases it is defined in a very general way and it does not deepen into what types of steps or decisions it implies. This article aims to analyze the stage of strategy included in the planning process of communication and public relations, considering different authors and specialized publications in this field of study, to know how it is defined and what aspects it includes. The results suggest that there is no conception of the communication strategy that is widely accepted, as well as a lack of concreteness of the steps, processes or decisions for the formulation of the strategy. Keywords: Public Relations, strategy, strategic planning, strategic process
Enhancing Brand Awareness Through Visual Branding
Authors: Aginsa Meidina Puteri , Wulansari Amilia
Published: August 2024

Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition. Despite its innovative product, 'Colla Blend,' Pet&Co struggles with low engagement and brand visibility, particularly on Instagram. Through a comprehensive research approach that includes consumer feedback, expert opinions, and a literature review, the study identifies key factors for improving visual branding: logo design, colour scheme, typography, size, shape, and imagery. Proposed strategies to address these branding issues involve enhancing social media marketing, expanding the e-commerce presence, collaborating with pet shops and influencers, targeting B2B markets, and investing in product innovation. These strategies aim to rectify current branding deficiencies and strengthen Pet&Co's market presence. The findings suggest that a multi-platform exposure strategy, combined with dynamic and engaging content, will significantly improve brand visibility and consumer interaction in the competitive pet care industry.
The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience
Authors: Nurlaili Mutia , Wulandari Ririn
Published: August 2024

Online purchasing has experienced significant growth, with approximately 40 percent of total online purchases classified as impulsive. However, there is a gap between the potential rise in online purchases and the proportion of impulsive purchases, which remains at 40 percent. To address this gap and boost short-term sales for producers, this study aims to evaluate the impact of promotion, product quality, and trust on online impulsive buying decisions, considering the role of flow experience as an intervening variable. The research employs a descriptive quantitative method, collecting data through questionnaires using a Likert scale. The study was conducted in the D.K.I Jakarta area, involving 246 respondents. Data analysis was performed using path analysis to examine the relationships between the independent variables (promotion, product quality, and trust), the intervening variable (flow experience), and the dependent variable (online impulsive buying decisions). The findings reveal that promotion has a positive and significant influence on online impulsive buying decisions. Moreover, promotion significantly impacts flow experience, which in turn mediates the effect of promotion on online impulsive buying decisions. On the contrary, product quality and trust do not significantly affect either online impulsive buying decisions or flow experience. This suggests that promotional activities are crucial for enhancing impulsive purchases online, while product quality and trust play a lesser role in this context.
Exploring glucose metabolic impairment in Alzheimer’s Disease with DMI using [6,6′-2H2]-D-glucose and [2,2’-2H2]-deoxy-D-glucose at 14.1T
Authors: Gao Xiao , Gordon Jeremy , Qiao Kai , Qin Hecong , Wilson David , Chaumeil Myriam
Published: August 2024

We performed a deuterium metabolic imaging (DMI) investigation of two deuterated probes with different metabolic properties: 1) the glucose analog [2,2’-2H2]-deoxy-D-glucose ([2H2]2DG) which gets intracellularly trapped after being phosphorylated by hexokinase; and 2) [6,6′-2H2]-D-glucose ([2H2]Glc) which undergoes full oxidative catabolism. We tested their potential to detect metabolic impairment in a mouse model of Alzheimer’s disease. Our results demonstrated that the accumulation / metabolism of these two glucose derivatives can be detected dynamically in the mouse brain, and that DMI can detect disrupted glucose metabolism in an AD model.
Hyperpolarized 13C MRSI detects immunomodulatory responses to dimethyl fumarate and fingolimod therapies in a model of multiple sclerosis
Authors: Guglielmetti Caroline , Cordano Christian , Najac Chloe , Green Ari , Chaumeil Myriam
Published: August 2024

We used hyperpolarized 13C MR spectroscopy imaging (MRSI) in a multiple sclerosis model and showed that we could monitor immune cell activation by measuring hyperpolarized [1-13C]pyruvate conversion to lactate. We further demonstrated that this approach detected response to two existing treatments, fingolimod and dimethyl fumarate. We observed a reduction of pyruvate-to-lactate flux after treatment, that can be explained by increased pyruvate dehydrogenase activity and decrease of immune cells. In addition, we evaluated brain perfusion using hyperpolarized [13C]urea, but saw no therapy effect. Altogether, we demonstrated that hyperpolarized 13C MRSI has potential to monitor immunomodulatory therapies within the central nervous system.
Free water diffusion volume fraction from NODDI suggests inflammation may drive decreased memory performance in Subjective Cognitive Decline
Authors: Flaherty Ryn , Sui Yu , Lazar Mariana
Published: August 2024

Evidence suggests subjective cognitive decline (SCD) is an early risk factor for Alzheimer’s disease. We analyzed the associations between memory and diffusion microstructure in the lower cingulum white matter bundle in SCD with DTI and NODDI. Better memory performance was associated with decreased free water volume fraction (FWVF) in the SCD group but not the control group. To the best of our knowledge, this is the first study to find differences in the associations between NODDI FWVF and memory in SCD in the lower cingulum. This finding supports prior findings of increased neuroinflammation in the earliest stages of Alzheimer’s Disease.
Pathological Validation of Multiple Sclerosis Lesion Rims on Phase and Quantitative Susceptibility Mapping (QSM) images
Authors: Gillen Kelly , Nguyen Thanh , Dimov Alexey , Demmon Emily , Kovanlikaya Ilhami , Bagnato Francesca , Romano Dominick , Pitt David , Gauthier Susan , Wang Yi
Published: August 2024

Multiple Sclerosis (MS) is an autoimmune disorder characterized by focal inflammatory demyelination. Chronic MS lesions can contain chronically activated, iron-laden microglia and macrophages. By comparing rim status on quantitative susceptibility mapping (QSM) and phase imaging with histopathology that identifies iron, we demonstrate that QSM is a more reliable indicator of iron status than phase. QSM is a valuable clinical tool to identify iron positive smoldering lesions not visible using conventional MRI techniques.
Altered Brain Signaling Complexity in Preterm-born and Term-born Infants at Term Age: a Functional MRI Study
Authors: Mella Allison , Weber Alexander
Published: August 2024

We compared Hurst exponent (H) values in preterm and term healthy controls to quantify brain signaling criticality using rsfMRI scans. Neonatal data from the Developing Human Connectome Project was analyzed. We found that H significantly increased in the preterm groups longitudinally in all resting state networks. Motor and sensory networks were found to have the greatest increase in H. At term age, very preterm, moderately preterm, and health controls displayed different H values in 8 of the 13 networks examined.
Macrovasculature-suppressed ASL MRI in neonates: quantification of cerebral blood flow and arterial transit time
Authors: Hu Zhiyi , Jiang Dengrong , Shepard Jennifer , Uchida Yuto , Oishi Kenichi , Liu Peiying , Lin Doris , Yedavalli Vivek , Tekes Aylin , Golden W. Christopher , Lu Hanzhang
Published: August 2024

A prominent feature in neonatal cerebral blood flow (CBF) measurement is the hyperperfusion in the deep brain region. Given the rich presence of large arteries in this region, it is plausible that macrovascular artifacts may play a major role in the hyperintense signals observed. This study presented a new MRI technique, pCASL with arterial suppression and flow suppression (AFS-pCASL) to minimize the macrovascular artifacts in neonates. We demonstrated that macrovascular artifacts in neonatal pCASL can be substantially suppressed, from which quantitative CBF and arterial transit time can be measured when applying the sequence in a multi-delay setting.
Differentiation of Malignant and Benign Musculoskeletal Tumors Using IVIM-DWI Versus DCE-MRI
Authors: Cheng Miaomiao , Zhang Hua , Li Jixian , Xie Zhiyan , Cui Jiufa , Liu Xuejun
Published: August 2024

This study aimed to investigate the diagnostic value of IVIM-DWI and DCE-MRI in differentiating benign and malignant musculoskeletal tumors. IVIM parameters (FP, D, and DP) were statistically compared with ADC and DCE-MRI (Ktrans, Kep, Ve, and iAUC) within two groups. D, Ktrans and Kep have good diagnostic performance in identification of benign and malignant musculoskeletal tumors, DCE-MRI and IVIM have similar diagnostic efficacy, and combining these two methods can further improve the diagnostic performance. IVIM-DWI may be an alternative to DCE-MRI in patients with contrast contraindications.
Age and gender-dependence of T1ρ-prepared PETRA sequence in knee ligaments and tendon
Authors: de Moura Hector Lise , Kijowski Richard , Sharafi Azadeh , Zibetti Marcelo , Regatte Ravinder
Published: August 2024

This study was performed to investigate gender-related and age-related differences in ultra-short echo-time (UTE) T1ρ parameters in the anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), and patellar tendon (PT). A pointwise encoding time reduction with radial acquisition (PETRA) sequence was used to measure single-component and multi-component PETRA-T1ρ parameters in the ACL, PCL, and PT at 3.0T in 18 healthy volunteers. There were significant correlations between age and single-component and multi-component PETRA-T1p parameters in the ACL and PCL but not the PT. There were no significant differences in PETRA-T1ρ parameters in the ACL, PCL, or PT between males and females.
Assessment of Osteoporosis in Lumbar Spine Using Ultrashort Echo Time Magnetization Transfer (UTE-MT) Imaging
Authors: Liu Jin , Ma Ya-Jun
Published: August 2024

The bone collagen matrix makes a crucial contribution to the mechanical properties of bone including elasticity and tensile strength. Its changes can be accessed by the ultrashort echo time magnetization transfer (UTE-MT) technique. This study aims to investigate the feasibility of the UTE-MT ratio (UTE-MTR) in the assessment of lumbar osteoporosis (OP). Our results demonstrated that the UTE-MTR is highly correlated with bone mineral density and Fracture Risk Assessment Tool scores and has a high ability to distinguish people with different bone masses, which indicates that the UTE-MTR has great potential in the diagnosis of the patient with OP.
Longitudinal evaluation of the muscles of patients with Myotonic Dystrophy type 1 treated by metformin, using quantitative 1H and 23Na MRI
Authors: Marty Benjamin , Baudin Pierre-Yves , Canal Aurélie , Hogrel Jean-Yves , Gyenge Melinda , Jebrouni Nuria , Gerhalter Teresa , Nagel Armin , Reyngoudt Harmen , Bassez Guillaume
Published: August 2024

Myotonic dystrophy type 1 (DM1) is a neuromuscular disorder resulting in progressive muscle wasting and dysfunction. We aimed at determining the relationship between several 1H and 23Na MRI indices of disease severity and disease activity in the muscles of DM1 patients, and evaluating their response to a 12-month metformin treatment. We showed that these indices could differentiate DM1 patients from healthy controls. Variables related to disease severity correlated with functional tests and indices related to disease activity were increased and mutually correlated. Over the 12-months treatment interval, MRI variables were more sensitive than functional outcomes to detect disease progression.
Tensors and Tracts at 64 mT
Authors: Plumley Alix , Padormo Francesco , Cercignani Mara , O'Halloran Rafael , Teixeira Rui , Planchuelo-Gómez Álvaro , Legouhy Antoine , Luo Tianrui , Jones Derek
Published: August 2024

We present the first ever demonstration of Diffusion Tensor Magnetic Resonance Imaging (DT-MRI) including quantitative measures of mean diffusivity, fractional anisotropy, and successful tractographic reconstruction of projection and commissural pathways on a portable system operating at 64 mT.
Simultaneous Brain and Neck Time of Flight using Spiral Multiband with Localized Quadratic Encoding
Authors: Peng Xi , Wang Dinghui , Krishnamoorthy Guruprasad , Borup Daniel , Pipe James
Published: August 2024

A spiral multiband localized quadratic encoding (LQE) method is proposed to achieve simultaneous brain and neck time of flight MRA within a single 2.5-minute scan. LQE acquisition is efficient for both SNR and in-flow enhancement. Multi-band LQE enables increased coverage with no increase in scan time, but can introduce venous signal contamination. We propose a multi-band LQE approach with TONE and partial-Fourier slice selection to reduce the venous signal and achieve simultaneous time-of-flight MRA of intracranial and carotid arteries.
High-fidelity PSF reconstruction for fast and silent MRI using nonlinear spatially encoding gradient fields switched at 20kHz
Authors: McGrory Michael , Versteeg Edwin , Sbrizzi Alessando , van den Berg Cornelis , Klomp Dennis , Siero Jeroen
Published: August 2024

Acoustic noise in MRI scans can be reduced by utilising gradient switching frequencies at 20kHz. High slew rates required to achieve such high-frequency switching can lead to peripheral nerve stimulation (PNS), adding difficulty for application to whole-body gradients. Instead, nonlinear encoding gradients have been shown to limit PNS while achieving desired slew rates. In this work, we show the feasibility of using a nonlinear silent gradient for spatial encoding by employing a PSF-based reconstruction and investigate image fidelity on a 4-fold accelerated in-vivo scan. This method could potentially be utilised for a whole-body gradient design for silent and fast MRI.
Improving 3D-T1rho Mapping of the Human Brain Using Optimized Variable Flip-Angles and Weighted Spin-Lock Pulses
Authors: Zibetti Marcelo , Menon Rajiv , De Moura Hector , Keerthivasan Mahesh , Regatte Ravinder
Published: August 2024

This study shows 3D-T1rho mapping of the human brain using optimized variable flip-angles (OVFAs) and weighted spin-lock pulses (WSLP). Our preliminary results suggest that the proposed sequence based on OVFAs and WSLP can improve SNR by almost 3X in brain T1rho mapping, reduces data acquisition time by half, and improve the mean of normalized absolute deviation (MNAD) compared to MAPSS sequence for the same application.