PECULIARITIES OF INTERNET SALES IN THE B2B SECTOR
Authors:   National University of Food Technologies, Nikolaenko Iryna , Halchenko Victoria ,   National University of Food Technologies
Published: April 2022

All successful people in B2B business have one thing in common they understand their competitive advantages and effectively use digital tools to support them. Still, also you will truly easily lose guests, if your website can’t separate you from the competition. The B2B business world is huge and easily different, but ultimate of the features of a B2Be-commerce or business operation platform are truly similar. To offer the perfect customer experience and make it easier for others to do business with you, you need commerce platform with features erected specifically for the B2B sedulity. To successfully meet the conditions of their online shoppers and succeed in their competitive requests, B2B merchandisers must equip their online stores with a number of pivotal B2B ecommerce features. Features are the base for a great B2B experience. With the rapid-fire growth of B2Be-commerce demand, businesses are getting more habituated to online shopping and are getting more demanding when it comes to B2B networks. Whether you run a B2B business, upgrade a website, scrap it, or have preliminarily used the B2Be-commerce platform, make sure you can support all the B2B capabilities that this composition provides. The future off-commerce in the B2B sector is clear B2Be-commerce is the main deals channel for digital commerce. Changes in paperback gets caused by the epidemic will drive further relinquishment beyond 2021. Forrester predicts that B2Be-commerce deals will exceed$1.8 trillion by 2023, counting for 17 of all B2B deals in the United States. Of course, dispatch and phone calls continue to be in the B2B business. Still, there’s no mistrustfulness about it-e-commerce is pushing the boundaries of what B2B deals can be. This is great news for B2B merchandisers because buyers change. Nearly 73 of millennials generations raised on technology-are now engaged in the B2B buying process. These new shoppers anticipate convenience and applicability further than their Baby Boomer and Gen X counterparts. Individualized deals doors, mobile bookings, stoked reality tenures, tone- service features-B2B platforms continue to pave the way for cost-effective and affordable deals openings. The rise of B2B ecommerce isn’t only an epidemic trend. Buyers and merchandisers are moving to digital commerce because it streamlines operations and increases effectiveness. And this trend will continue until 2021 and further. While numerous people suppose that a B2B ecommerce platform is just a tool for listing products and accepting payments, true is more. It acts as a command center where you control everything from deals to marketable operations, whether for B2B and noncommercial guests or the D2C website. The composition examines the introductory tools of Internet marketing in the field of B2B, which are effective in promoting products by artificial enterprises. It’s determined that B2B Internet deals have their own features and for direct connections with implicit mates you need to use an optimized point and web analytics. The paper presents an algorithm for establishing commerce between buyer and dealer, considers the main deals channels of the B2B terrain and describes the problems faced by entrepreneurs in the B2B request. Also in the work the factual deals channels of B2B products are substantiated, the algorithm of decision- making on the company’s access to the Internet terrain is given and the failings of B2B Internet deals are considered. The results of the exploration can be useful in, which operate in conditions of high variability of business terrain factors.